What is up everybody welcome back to the channel.  It's part of my days. Well, it's not every single day But but three days a week especially on Fridays actually Damn, let me let me let me start this all over because everything is scheduled right everything is scheduled But I'm kind of doing something a little out of order right now only because I have to get it done I'm creating a whole new membership course a whole new product I should say a whole new product a whole new product in the digital space. My whole goal is to create digital products That's what I am is a digital publisher Creating courses many courses big courses, whatever courses, but right now I'm putting together a whole new course And this one will be for my social media agency clients A lot of clients where I can just bring value and teach them how to run a certain ad or teach them How to capture a certain lead rather than them having to hire me. I I like teaching and I like creating courses I like creating videos and literally sound them that you know, I mean so What I do with cartridge and the videos and the hosting and all that is I want to kind of walk you through My strategy and just kind of how I set it up All of my videos that I put on landing paid well, let me let me rephrase this There's a few different ways. I do it. There's a few different ways. I do it. Okay, so one way I do it when it comes to Cartra is I'll do a YouTube video, right? Like I'll do a YouTube video Like let's just say let's just say This one for example that one and then there's this one. Let's say let's say this one for example, let me grab this one I'll create a simple page and I've done videos on this before, you know explaining my strategy But I'll do videos on YouTube right on YouTube Uploaded to YouTube and then want to also share that YouTube video with everyone on my email list Now rather than emailing everyone on my email list a link to my YouTube channel. What I do is I simply embed that YouTube video on a cartridge page and The reason why I do that is to keep your attention here and Most importantly to Facebook pixel you okay, so I want to know who's landing on this page I want to know who this audience is. I want to stay top of mind I want to continue to retarget people who are viewing my stuff now I Couldn't have done that if I sent them an email and Simply took them from the email. Okay, click here. They click on it They click on the link in the email and then I take them to YouTube I wouldn't have been able to track them with a Facebook pixel right now. I can for sure run run YouTube ads I can run YouTube ads and Target people who are following my channel or people who are watching my videos or watching anything, right? You can retarget that way But over here what I'm doing is on Facebook targeting I'm Facebook pixeling and and because that's where I run a lot of the ads from Facebook Instagram, so This is one way. I'll set it up. I'll take my YouTube video. I'll park it on a cartridge page on a web page Give people the ability to share give all my social media links down here right make it look super clean and super legit That's one way right and then and then what I do also and then and then so these are videos on YouTube That video is not hosted on cartridge that video is hosted on YouTube now another reason why I do that is Because I want to get my YouTube views up right so that right there is knocking out a few You know birds with one stone. I'm getting the YouTube view. I'm getting the Facebook pixel, right data I am keeping your attention here and not looking at cat videos on YouTube now You can click here. You can go straight to YouTube and watch it on YouTube just like I did right now But chances are you'll probably stay here because it's just one page. I mean why not just watch it right here, right? So so now right here you can get confused and start clicking on other stuff, right? Then I lose your attention, but I got your data on the Facebook pixel and that's why that's why I set it here This video is hosted on YouTube. That's a simple YouTube video That's one way I do my videos and this is mainly only when I send them out via email So I'll send out an email with a link and here's the link to the page That's how I do it. Okay now other videos Let me walk you through this Other videos that I actually host on Cartra Consist of just a handful because you have to worry about the bandwidth With Cartra. That's the whole thing with Cartra is is the is the amount of space And so with email the more emails you have the more you're paying monthly with Cartra But at the same time it's freaking worth every penny you have to pay for more data Like if you have more people on your email list, whichever email autoresponder you're using The price increases every month based on the amount of leads you have on that list, right? So it's the same with with this bandwidth on video Cartra You can host a ton of videos on here and be fine But if you're hosting like like over a hundred I would say then you would you would you would be charged more You'd be charged more because more hosting is more bandwidth. I think that's the right word, right?  Excuse me on Cartra. I don't host a lot of my videos on Cartra On Cartra. I'll just have a few simple ones And and to tell you the truth and to tell you the truth what I'm going to be doing is That's that's why I'm even cutting this video because I'm getting ready to redo a whole new project I'm ready to redo a whole bunch of videos all for the new decade all for 2020 Although a lot of my videos here these six for example The content is super relevant super super relevant, but I just want to update them I just want to update it because this is going to be for my my actual core for one of my courses So these videos I actually host on Cartra But what I do now so that's one strategy so these videos are all on pages They're all on a landing page on a web page and they're all like for example this right here. Let's go to This right here again hosted on hosted on Cartra embedded on an actual Actually, it's this link over here. Okay, so that page is this page. So The video is hosted on Cartra, right? The video is hosted on Cartra. It's hosted on an actual Cartra page, right? This is a Cartra page And on Facebook pixeling them, right? Now, this isn't an email that you guys would see actually this is an email that people see when they get my book But this is completely different in this industry So this video right here This is hosted on Cartra So I could take a handful of videos and host them on Cartra without a problem at all But when it comes to a ton of video and that's going to be a ton of video that I'm referring to a ton of video That's going to be for my membership course in my membership course. I'm creating a whole new membership course So over here you click on my memberships So these videos what I'm going to end up doing is redoing them and I'm going to be uploading them to Vimeo And that's the whole purpose of this video Because I want to be able to host it on on on a full blown video platform like Vimeo for example You can host it with Cartra you can host videos from Vimeo, YouTube, Wistia and Cartra for example But again these Cartra videos just for for speed for the sake of speed I'll keep a handful on Cartra, but the majority of actually all of them all the ones that I'm putting for my course These are all videos right here that are not in my course. I should let me yeah, let me get that clear These are step one step two step three. These are just random value-based emails that that that I send out when people get my book bottom line They're on a landing page or on a web page on Facebook pixling them and it's just value value value those specific videos. Okay But when it comes to more when it comes to a membership course so now let's look at the membership course I'm creating a whole new project in here Under my membership course and it's gonna be this one right here When I come into this right here There's gonna be a ton of video a ton of video a ton and ton and ton and ton of video So I'm not gonna host all those videos on Cartra I'm gonna host all those videos on Vimeo. Okay, and I'm talking about a lot of video Well, not a lot lot, but I'm talking a lot. Let me show you Come in here saving necks Let's go to Saving necks. Let me see if I can show the video count 41 videos. So I have 41 videos And it might be like 42 But those are all 42 videos that I'm packaging up and putting into a digital course Powerful I'm telling you guys what you keep hearing me talk about man I keep talking about digital courses digital courses packing up packaging up your knowledge And selling it right providing value to a specific niche and selling it. That's what we're that's what's going on over here So 41 videos. I'm not going to host on Cartra. I'm gonna host it on Vimeo. Okay, so What I did is Vimeo provides a 30-day 30-day freakin trial So there might be a link in the description.  I don't think they pay a lot in commissions. Anyways, it's all good But go to Vimeo.com and you can set up a 30-day trial And so now what we do is we'll take this video, right? Let's just say this is the video that I that I uploaded to to Vimeo and all you do is come over here hit new video hit upload And then you choose a file and then you just simply upload it from from your computer Okay, so let's say in fact I have I Have a little video that I wanted to put up here actually I wanted to go Okay, so this little video right here upload it I can give it a little name And then here's what I do. I'm gonna show you guys how I'm gonna walk you through this. Okay, so I don't put any description there because these are videos for my course again These are not videos that I'm putting on YouTube and the whole public can watch them and that's how kind of Vimeo is It's like a public, you know forum where where you can you can have other people see it This is not a video for that every single video that I'm putting on Vimeo is for my membership course That's the punchline here. That's what I do. I use Vimeo for is for my membership course videos Okay And so what I do is I keep anyone can see this video. No only people with the private link Okay So only people with the private link and then what I do so upload complete and then I go to edit settings And then it's gonna be uploading here. It should say Actually was a super short video so it went up quick. So down here title This was the title Print How did that help Prince? Okay I'm a little princess right there and then description. I don't need to write a description here I can choose a thumbnail. I can make it fit and it tells you what the size is So select from video upload Let's say I upload This is the size right here, which is 1920 by 1080 Okay 1920 by by 1080 upload that thumbnail choose that one save and then who can watch people with the private link Where can this be embedded anywhere because I need to be able to embed it into cartridge who can comment. I'm gonna put no one People can download this video. No people can add to collections. No Because it's already in the membership course. So I don't need them to add it to anything else and then I hit save And then I can come down here and look at collaboration If I needed if I need to do anything in there. No Embed if I need to do anything over here. So here's what I like.  It looks legit and also I can I can take off these names up here if I want so I can go Playbar, let's show the play bar Let's show let's let them control the volume. Let's let them control the speed controls They can go full speed They can go full screen Actions they don't need to like it. They don't need to watch it later. They don't need to share it They don't need to embed it. Okay? Your details let users aside. I can take that off and I can go Move the profile picture move the title move my name and boom now It's just a clean look. Okay, then I can customize the color if I want I can show female logo Obviously, I don't I can I can custom display custom logo So upload a logo. Let's see if I have anything on here Let's see if I can go with Let's see if I can go with this one Might not be the right size We'll leave it there. This little logo will be down here in the bottom right as the video plays So show logo during playback link this logo. I can even link it to something else Which I don't need to but I'll just save. Okay, and then And then interaction tools, I don't think we need in our interaction tools We don't need that distribution. You can distribute on social media So you can connect everything right here, which I'm not gonna do because I don't it's not for that, right?  So now it's done. So now I'll come to all videos and Now here's what you do. Okay, so It was this one right here princess.  We got to go back. So now we're in my memberships, right now. We're in my memberships Actually, look, yes, yeah, I have way more than 41 videos Actually, no, it's 41. It's 41 But let me go back watch. Let's go back and let's go into the builder. So now I'm in the contents I'm in the builder. Let's go to the builder I'll show you how to add this video. So this is one of my courses, right?  So I'm literally in Grind mode right now January 2020 is grind mode for me where I'm literally producing my digital course Okay, I know how many different digital courses But this one is for my social media agency those that that do not have the budget to hire me monthly I simply offer them my training course, which is what I have passion in and I truly You know believe in is is being able to teach people how to fish rather than fishing for them all the time now Again, there's some clients that that that are so consumed with their day-to-day business And they don't have time to go study or learn any of it and they rather delegate it and that's fine, too I love those clients shot to my buddy Robert crushing it in Norman, Oklahoma, but For everybody else that actually has some kind of time because Robert is super busy. I got clients that are super super busy family life Business is booming and they're just super busy and they understand delegation They understand hiring people for this hiring people for that and in marketing They have a whole marketing department and so there's some some some out there that yeah They have the budget and they have and they're willing to simply delegate it to partner up with another marketer with a digital marketer and go and have them Crush it for them, right? So I love those clients, too I love those clients, too I'm freaking grateful for every single one of those clients as well but on the other side of my business being able to scale and being able to teach literally Thousands of people how to do something all via video is powerful to me That's super freaking powerful to me. And so that's what I'm creating here You guys all have the opportunity digital course profits. You'll see that link in the description Digital course profits comm This is cartridge. So this is where I host my membership course, right? You'll be able to click on that link and there's a 14-day trial on the membership side You can you can take apart, you know, all this stuff and see if it works for you But all of these Modules in here, right? I set up all of it super basic man. Super simple. You can come over here. You can drag over. It's all drag and drop All this stuff is drag and drop And so I'm gonna be creating all these videos, but here's how I would do it So right here, let's say for example, we're in Facebook and We're right here in Facebook. So we come over here. We just hit edit. I Dragged over the video spot. So that's where the video would go and I can go cartridge video YouTube video with deal or Vimeo Okay, so here is the Vimeo. So what I do is I come over here I hit the three dots and then I click on embed and what I'm going to do is this video is private, right? So we're gonna get the embed code right here. This right here is the embed code Okay, so I can grab it there or I can also copy it right here copy embed code. Bam. I'm gonna do that so I copied it there bring it over to cartridge and Then I'm gonna paste it right there. I hit save and there is my new video Bam, just like that you guys just like that. So once I embed it, I come over here save progress Okay, so now it's saved and then that's video number one so Creating a course man. I'm telling you guys man.   You guys can find the niche you guys can deliver value You guys can create a digital product and make digital money bottom line. That's what I'm doing over here, man so 2020 man courses Monthly clients taking my monthly clients my retaining monthly clients for my social media agency taking those Handful to the freaking moon Taking them to a whole another planet when it comes to providing value and just crushing it for them, right?  Same thing with my membership course man. I'm teaching someone how to do something. So whatever you're good at man Whatever you know, do you know Excel spreadsheet? Okay? I don't if you know it teach it put it in nine videos Teach step one step two step three how to set up Excel spreadsheet and I'm telling you man There's a freaking audience that will go buy your seven videos for 47 bucks all day And if we can sell 20 of 20 to 25 of those per day online with paid traffic Dude, come on man. We're talking passive somewhat passive obviously we produce it first But then once we start running paid traffic, it's a digital product man. It's a digital product. There's no inventory There's no restocking. There's no shipping.  I want man. You're looking at a basic basic basic style right here But but there's so many different Look if I log out Save and exit look there's all these different templates that I can choose from and there's all these different templates look These are templates up here at the top They're all different templates and then I can even change all the colors and all that stuff, man I can change all the colors. I can make this thing look super pretty But at the same time courses are designed to look kind of basic like look at this one This is this is an example of a course of a template And it's super clean It's super basic and that's your membership course man right here look dude best phone in August mid-range best app Now this is just an example, but look dude this person's talking about phones They have a membership course. They're giving us an example here blueberry muffins Obviously, this is just an example, but dude you get the point like whatever you're knowledgeable in People will pay you for your knowledge man And the way you're gonna do it is you're not gonna do it by taking phone calls all day and speaking to people Physically, you're not gonna do it on stage talking to a group of Nine people physically you're not gonna do it that way. You can do it through digital courses. You can do it through video Teaching and and and digital publishing like you can do it this way and really provide a ton of value man So I'm fired up about this you guys. I'm putting together a whole new project I hit save and next Save and next and there's just so many settings in here. I don't even want to I don't even want to go over all that man It was really the whole point of this video was to show you what I was doing with Vimeo I put all my videos for my training course on Vimeo and That's the membership course of it all you guys alright, so Keep it simple. There's a fortunate trial in the description. I'll see you guys on the next video over now


Christians scare me, I'll tell you why. The Christians that go like, Jesus died for your sins, I can do anything. I can do any heinous crime imaginable, as long as I accept Jesus. We gotta put a, we need some kind of barrier to be like, not you. You know what I mean? Like, Jesus got to lower his standards. I don't buy this. Look at what goes on in the church. The worst of the worst that goes on in church, I didn't even say it. You know what goes on there. We need a barrier where Jesus is like, not you. Okay, we need to make a distinction here. First, people that have done terrible things in their past and yet have repented and turned to Christ are saved. As challenging as that may be for us to comprehend, I'd encourage you to look at your own heart and your own sin and try to figure out why God would save you. God's love is amazing and it's often tough for us to comprehend. Second, people that propagate abuse whether in the church or outside of the church and live in a lifestyle of sin are demonstrating the evidence that the Holy Spirit is not within them. They're not Christians. When we are in Christ, we are a new creation. That doesn't mean we're gonna be perfect, but it means that we are progressing towards Christ in word and indeed. And when we fall, God is graciously welcoming us again to walk and follow him. Follow for more Christ-centered content and help support my ministry on Patreon.


you're rolling thanks for having us you might get a little bit louder we are the dead sea skulls cheers you like what you hear yeah this is gonna sound all right we're playing through the black star amps is there anybody in the house this afternoon that wants all the good things in life if so please make some noise things in life please make some all right we got something in common this tune is called i want to buy a Rolex it's got some gold on my fist just like a good measure just like a good measure thank you all for having us down here this afternoon it's been a year so far yeah the dead sea skulls right once again thank you very very very much for having us here today i'm bullshit it's really an honor thank you very much for having me with my time when we were men such we'll see you again we'll be the dead sea skulls thank you very much black star till next time good night


And moving outside of Africa, EU chief Ursula van der Leyen has called for cuts to electricity use across the 27 states and windfall taxes on energy firms to tackle high prices. She told the European Parliament that gas and electricity prices had reached record levels and hit all-time highs after Russia's invasion of Ukraine. She called for electricity consumption to be cut at peak hours by at least 5%. But plans for a cap on the price of natural gas, a key Russian export to the EU were put on the back burner. The plan outlined in Strasbourg's target X's revenues with proposals to skim the profits of low-carbon electricity producers and implement a de facto windfall tax on oil, gas and coal sectors. The money raised estimated to be 140 billion euros will go to families and businesses.


So in this video, you'll be learning how to overcome regret. I got my good friend, Clayton Elliott. What's up, brother? How you doing? Good, buddy. Good to be here. Hey, thanks for dropping by. We're kind of doing the whole Jerry Seinfeld thing, commuting in cars. Yeah. We're like just two random people in cars. We're not as cool as Jerry Seinfeld yet. Not yet. Yeah, right, that's yet. And the reason why I have Clayton over here is Clayton for the last couple of years has been studying human psychology, has been studying regret, and has been studying fear a lot. And him and I just had a cappuccino. We're talking about regret. I'm like, man, we've got to make a video right now. So why don't we first start off with a major question, is what in the world is regret? Regret is an emotion that we feel that it's a negative emotion. It's a fear-based emotion. And everybody has an experience of it. Very few people have the awareness of why we feel it. Where it comes from. Why is it so powerful in shaping our decisions and or lack thereof, you know, actions and lack thereof? And like I said, it ties back to fear. Fear is that other four letter F word that no one really wants to speak and utter because it's taboo and we have all different words for it like, you know, I'm stressed or I'm anxious or I'm worried or I'm concerned. Really they're just saying I'm scared. And no one wants to admit that.  It is the bottom lower back part of your brain. It is the fight, flight, fight, fight or fright response. And how it ties into regret is humans are risk-aversive. We don't want to do things and we'll be resistant to doing things and hesitate all the time in taking any action that might result in pain, discomfort or loss of any kind. So when you think it to yourself, what are the things that make you feel regret? What are the things you really want to do that you feel pulled towards but there's this feeling of, if I do this and it doesn't work, what am I out? What am I gonna lose? How will I feel regret? So to really zero in and narrow in on regret, there's two specific types of experience of regret. People, when it might explain them to you, they'll understand but most people are not unaware of the distinction and the very important difference in how you experience it and how you can overcome it. So there's regrets of omission and regrets of commission. Regrets of regrettable action and regrettable inaction. The difference is I wanna, let's say, make a video posted on YouTube. I have something I wanna share. I got information I think is gonna be a value to people and so I have this idea I wanna make a video and there's two choices now. Either the regret that I'm feeling in the beginning, anticipation of what if this doesn't work, what if no one likes it, what if I fail, what if they laugh at me, what if they criticize me, what if they mock me? All these feelings will make you feel, oh, well then I'm gonna regret doing this. I feel like I might regret doing this. There's a fear that comes up and so you don't do it. Down the road, you keep thinking to yourself, keeps coming up. Why didn't I do that video? I really wanna do that video. I have something of value to share people. Why am I not doing this video? Why am I avoiding this? Now you have regrettable inaction, a regret of omission, something you've opted out of.  Now I'm sitting here in the aftermath of doing the video feeling regret, feeling the regret of man, I wish I didn't do that video. You know, people didn't like it. People were laughing at me. The difference is the regrettable action doesn't last long. The regret you feel after doing something, there's all the, I'll spare you the details. There's a whole lot of research been put into this. So it's more of a pain for the regrets out of things, for the one that you take no action in. So let's say I have two scenarios.  You do what you feel, whatever. That regret will peak after that peak it drops down. Yeah, it drops. However, let's say I do that again, but I don't take action. I don't actually go towards my dream. That regrets things more. It lasts longer. And so the whole concept is, is the temporal perspective of confidence, meaning to some of what that means, the closer you get to an action, the moment of truth, where you gotta act. You have lots of confidence. Closer you get to it, the confidence starts to diminish. You start to doubt, you start to hesitate, you start to resist.  You're gonna feel the bliss and the joy of success, of actually taking action and reaping the benefits of action. If that moment comes and you don't take it and you don't take action, the further you get away from that moment of truth when you could have acted, the more confident you're gonna start feeling again and the more regret you're gonna feel. It stays with you and it does not end. It only gets worse and worse and worse with time. Regrettable action, you do something, it doesn't work, you fail, you lose everything. It peaks right after that moment, but as time goes by, thanks to a number of cognitive processes, one being the silver lining effect. You take action, you fail, it doesn't work. You learn, you have an experience. You're able to say, well, I did it, it didn't work, but I learned this, this, this and this that I could not have known unless I took the action. So you find ways to turn a negative into a positive and there's closure, there's an end result and there's something you can actually point towards as this happened, it's not in your imagination. But when you don't take action, your imagination starts, well, what if I had done that? It could have worked. Imagine I had taken that action. I could have been rich and famous. I could be happy and successful. I could have all the things I've ever wanted in my life had I just taken action. Because there's no closure and because you have no actual experience, your imagination will continue to play tricks with you. It will never stop. And in this research to sum it all up, the people they interviewed, the hundreds and hundreds of thousands that they interviewed, all the most painful regrets they had were not regrets of action. They were all regrets of inaction in all the survey participants. Every one of them said, I wish I had tried this. I wish I had given this a try. I wish I could have. What a should have could have. I wish I had tried. And that's the only things they can remember are these things they really wanted to do that they didn't. These are the things that haunt them on their deathbed. These are the things that haunt them as they age and get older that they have to wrestle with. But because they could have, they would have, they probably should have, but they didn't. And the ones who, the things they did do that didn't work out for them, they don't even remember. They don't even recall these things. Because... So what are some like simple things people can do on a day-to-day basis to kind of overcome this whole, it's kind of like paralysis by analysis dealing with regret. They're frozen before they're gonna act. Yeah. Little, little steps. I always say, you know, so to do anything that where you might have regret, where you might encounter a really intense experience of regret. Yeah. You need courage. The part of your mind that's activating, that's being stimulated, that's warning you to be aware, to be cautious is fear. Whenever you feel fear, you need to flex courage. Courage is a muscle. It's a mental muscle. It is developable. If you don't use it, you lose it though. And it is not an emotional process. It is a cognitive upper brain process, overriding the lower brain. Lower brain says, be careful, danger, danger. The upper brain says, nah, not actually real danger.  I'm not gonna lose a limb. I'm not gonna be destitute on the street if I take this little action. So you can start with just little things.  And then doing that over and over, like going to the gym. If I'm completely out of shape and I go to the gym, I'm not gonna pick up the heaviest weights and lift them until I burn out. I'm gonna be in so much pain afterwards in the healing, in the recovery process that I might be deterred from going back and doing it again. Actually, Tony Robin talks about that. The quickest way to actually get into a state of mind is physicality, right? Fast, a walking fast, try that trick.   It's the body-mind, mind-body, you know, connection. Is that, you know, even if you're not thinking you feel like you can do it, you can put your body through actions that will make your mind start realizing. I always say challenge yourself every single day.  It's awkward, but I challenge myself. You know, I'm taking a new martial arts every year. This year, I'm doing crown maga. Or learning the piano or going toastmasters or whatever it is. You're doing something new. And even though you may not think it's a challenge or that you may not fear it, trust me, psychologically, all these processes are going down. It's like, okay, how do I cope with this new, new information? It's brand new information. Like, how do I- It's a novelty. How do I organize this so I can become a master? But I think one of the biggest issues when it comes to regret or fears, I personally believe people don't push themselves enough on a day-to-day basis. And I give it the Mount Everest analogy. Like, you're looking at Mount Everest, you're looking at the peak, you're like, I think at the peak, it's called capstone.  That's a pretty high hike. But if you actually break down Everest into, say, I guess, what, different peaks? Yeah. It's a bit by bit. Base camp one, base camp two. Base camp three. You get to one base camp. You acclimatize to the lack of oxygen, the new environment you're there, and your body gets used to it. You go back to the next level. That's right. And it's gradual. You know, if you do too much at once, you're gonna get knocked down if you've never done it before. But novelty, like you said, eating with the left hand as opposed to the right. You know, however you go home from work, you have a route you go, take a different route. Take a different route. You drive, take the public transit. You can start little things like that. And you think, oh, what if I take public transit and I take a zip card today or I do an Uber today? Like, what could go wrong? You start convincing yourselves of all the things that go wrong, do it. And whatever goes wrong, likely nothing will go wrong. Well, there's also a stoic. This is a very famous stoic practice that I do is I actually think of all the things that could go wrong. And then in my mind, I figure out ways to overcome those obstacles. So for example, you know, I'm about to invest 5 million, what could go wrong and lose all my money? Okay, but what is my contingencies? What am I psychologically preparing myself for? So if that happens, I'm already there. I've been there, done that, I'm ready. And I give the example of Michael Phelps when he won, I think like his 10th gold medal in the Olympics. He went in the pool right away. The chlorine went in his eyes and the glasses kind of fell off. He was blind, right?  You know, you were pretty much blind. He's like, you guys don't understand. Like I already knew this is a possibility. I knew that the water can get in my eyes and my glasses can fall off. I actually swam this lap about 10,000 times in my head. I knew every square inch of that pool. Yeah. So it's future framing yourself and already being in that moment of like, what if this happens?  Really, it's one question. I want to do this. I'm scared. Your body starts resisting. All these physical sensations come up telling you to run the other way. Really, what's the worst that can happen? Imagine the worst thing that can happen on this new novel, unknown, unpredictable, uncertain, new thing you're doing and then ask yourself, if that happens, can I handle it? Can I actually, if that worst case ever happens, can I deal with it? Most of the time, it's a yes. If you really are honest to yourself, you will be able to handle whatever it is and this is resilience training. This is the most, they don't teach this in schools.  Millions and millions and millions of people because they don't teach kids. They don't teach them grumps.  It's called an amygdala. It is your best friend and your worst enemy. It will keep you alive, but it will keep you in a cage, locked in a cell, if it thinks that's what's gonna keep you safe and you have to override it at all times. One of the final tests that Navy SEALs do is they'll look at the sunrise. I may be mistaken, but I heard this from another Navy SEAL.   They'll say out of all the tests, the physicality test, other mental tests, that's the hardest of the Navy SEALs. Really?  Knapp, this, that, like these guys are the elite elite people in the world. Like stuff they do boggles my mind, but goes to show you they understand future framing power. They understand that the ones that do past that test, whatever happens, these motherfuckers are prepared. Yeah. You know? Yeah. And I think that's like, I think this exercise can be done every day.  So what? Just thank the guy in your mind, thank him and ask him point blank. This always tell the advice to entrepreneurs want to pitch. Ask them why they said no. Yeah. What would make it a yes? Yeah, what would make it a yes. It's a no, I totally get it. If I go back to the drawing board and I go to someone else, ask the question. Yeah. What would have made this closer to a yes for you? Yeah. They'll tell you, go back to the drawing board, race there, rewrite, go to the next guy. And like, if you don't do it and you never do it and you set yourself up, the regret will haunt you for as long as you live and time does not wait for you and windows of opportunity, they're called windows opportunity because they open, they close. They're here and you keep moving forward and you pass it and it closes. And one day you will get to a point in your life where you look back all the time you had, I'm speaking from experience and your regret time wasted. Oh, we waste a lot of time. A lot of time. And Clayton and I know each other for like 20 years. Yeah, and you can get lost there, depending on how further down the path you are, but then you can stop and say, okay, I learned from those things, the things I did do that didn't work, I don't regret them, I learned from them. The only things I really, truly regret are the things I didn't do and moving forward really, really way where you're at right now, how happy you are there, how fulfilled you are there. And if you're not, and you can honestly say to yourself, you're not, you will, nothing will change unless you open your arms and hug regret, that feeling of regret, of regrettable action. Regrets are related to actions taken. They'll be your best friend. Regrets related to inaction and avoidance will haunt you as long as you live and in your deathbed will be the loudest, screams in your ears in your inner world and you will not be able to silence them. That's the definition of hell right there. There's no physical hell, that's hell right there. Looking at a life that could have been lived fully, that could have been lived courageously and when you're honest with yourself, all you can really say is, I lacked the courage to act in the moment and don't get it wrong. Like I said, courage is a muscle, it's developable. It never feels good and the bigger, the more courage you get, the more stronger your courage gets, new level, new devil, a friend of mine said. And you know, you can do another level and it's like that fear is gonna, you're gonna counter a new level and you know, you keep upgrading but if you're not lifting, you're not gonna be getting stronger. Start lifting. Hey man, always a pleasure brother. If people wanna get more info on who you are and what you do, where they can find you, man. ClaytonElliot.com, C-L-A-Y-T-O-N-E-L-L-I-O-T-T.com It's under development right now but you can go there and sign up for the email lists and be notified when the site launches. Cool. All right guys, so what I want you to do right now in the comment section below, leave a comment about your experiences with regrets and fears and maybe wanna share some exercises that you have. Till then, have a great day. Adios. Peace.


The next thing is master your mindset and when I think about mindset I really like the way that carol dweck breaks it down with her Fixed mindset versus growth mindset in case you're not familiar with it fix mindset people They're the type of people who think I am naturally blessed and when I do something and it goes my way It's because I'm so awesome It works until you run up against something that you're not so good at then what happens. Oh man Maybe I'm not so blessed after all. Maybe I'm not as awesome as I thought You know, I'm just gonna stay away from this thing that I'm not good at and So they avoid challenge and they take failure personally Growth mindset people they realize the big secret the big secret is that everything is learnable Everything is a skill and no matter who you are what your genetics are what your home life was what doesn't matter if you Put effort in time. You will get better period maybe you'll be world-class or maybe you won't be but you will get better and These types of people they view failure as just oh learning experience that I tried something it didn't work Well, I'm gonna have to try something different. They don't take it personally I don't want you to take any of that personally because it's all a learning experience and Here's some brain imaging of the fixed mindset versus growth mindset because it isn't just a cool idea The fixed mindset person what's going on? They try to challenge they shut down I'm not I don't know how to do this. I'm done. I give up Growth mindset person what's happening? That brain is working. It's rewiring path creating new neural pathways or you know, obviously I never didn't become a neuroscientist But it it's starting to change.  It's called neuro plasticity It means that the habits that you do Create Who you are and a lot of us make identity statements. Oh, I'm not the type of person who wakes up early or goes to the gym Those are just habits Coming home downing a six-pack and playing video games is also a habit And while it may be hard to change habits, you can do it it's simply a matter of putting the effort in and Oops get a little carried away with the clicker there So you want to achieve more but you procrastinate and and I think a lot of you here You're past that point because you had to overcome a lot of resistance to get here, right?  I'm not so sure about Because you should have been here or you should have been at some event Because that's what really matters


Hello and welcome everybody. To succeed as a product manager, one must be able to articulate their version of the future, establish shared understanding and rally the troops to get it done. So today I'm going to do a walkthrough of the product canvas and show you how to supercharge your squad to build and ship. I hope you will find something useful. My name is Christine Sue. I'm a product person who loves problems. Right now, I lead the international product team at Tulio, working out what it takes to offer truly localized products and experiences to our international customers. Previously, I was head of product at a startup called Novastone, an instant messaging platform for financial services. Before that, I spent over a decade in investment banks, building digital products for clients and productivity tools for sales. I have been fortunate enough to have worked in Sydney, Australia, Hong Kong and I'm now London based. I'm thrilled to be here today and thank you for tuning in. Here is our agenda for today. We'll start with why, then I'll go through a scenario. We'll then do a product canvas walkthrough. I'll give you tips on how to get the most value out of it before we wrap up. If you've been to my previous talk, you know I love studying with why. It's my favorite question. You are probably all too young to remember this, but my career started before product management was a thing. Now, some roles might have evolved over time, but the idea never gets old. This still gives me a chuckle every time. Have you ever played the telephone game or the Chinese whisper? It's a popular game building exercise where you line up in a room, the first person passes a message to the second person in line and it keeps getting passed on through a whisper. You find out at the end how that message has changed. The nature of the PM role requires you to be working with many other functions. Those in your squad, engineers, architects, UX designers, data analysts and those outside of your squad, sales and marketing, customer success, support, legal, finance, to name a few. With such a large service area, there is little surprise that communication is a core PM skill. When I talk to PMs earlier in their careers, there appears to be a bias towards honing their verbal communication on more narrowly presentation skills while written communication takes a back seat. In reality, PMs need to be well-rounded communicators to be successful and cannot just be a rockstar presenter who writes nothing down. Consider this scenario. You're working on a mobile app that lets users track and understand their carbon footprint. The app offers advice on how to minimize it by helping users change their habits. The app has just launched into beta with a set of core features. There have been many app downloads but you notice the big drop-off at the sign-up step.  So users are easily discouraged and most of them just give up. You compare a few options to optimize that flow, research a bunch more to validate your thinking. In the end, you decide to add a Google sign-in option along with the existing user credential one. So you add a ticket in general with this subject. Integrate Google sign-in. Voila. You've written it down. You're done. Or are you? Adds backlog grooming. The UX designer asks, so why are we doing this? Are we replacing the existing sign-in option or keeping both? How might users discover the two options? Do we prefer one over another? Your engineer asks, can one user sign-up with both options? What happens if they do? Do we keep two profiles? With so many questions, you decide to discuss it over a meeting. At the meeting, you talk through the funnel drop-offs that you saw, the research you performed, the other options that you considered, and disqualified for XYZ reasons. You'll leave the meeting on the same page, feeling confident that this can be done in the current sprint. An hour after you leave the meeting, you start getting reports of app crashes. You drop what you were working on to troubleshoot and eventually find out there is a deadlock in the backend code. Your CEO has a demo with investors next week. So you have no choice but to prioritize the bug fix. The bug fix ends up taking three days, cutting it really close to the investor demo. Luckily, the demo goes well. Your CEO returns with loads of feature feedback and asks for them to be prioritized immediately. So again, you reach out for your tickets, but now you won't get to the Google ticket until three sprints later. Fast forward to five weeks later at Sprint Planning. The Google ticket gets picked up. It gets assigned to another engineer who wasn't at your earlier meeting. He asks the same questions. Only this time, you can't remember why you picked Google over Facebook sign-in.  And then of course, since you walked out of that discussion, some other crisis happens and you never actually get a chance to look at the data again. All of a sudden, the quarter is over. You still haven't delivered anything that optimizes your sign-up flow. In fact, at this point, you're struggling to remember why you even created the Google ticket in the first place. Now, this was a made-up scenario, but one that sadly resembles a real life. There is actually a simple fix. Write it down. I trust you all work with brilliant professionals who are experts at their jobs, have high standards and like to be proud of their work. When you have a team like that, the best thing a PM can do is to provide context, make trade-off decisions, and then get out of their way. So builders can build. Trust me, you won't have time to be repeating the same information over and over and over again. You want to do everything really well once. This includes the signal you picked up from looking at your product metrics, the user research conversations you had, the market research you did to identify and compare options, and the reasoning behind your choice in the end. Writing just a single line in JIRA takes away all the hard work you put in. When you provide context, the work scales itself, and your team is empowered to make good decisions, even in your absence, because they understand why. This is where product canvas comes in, is a template I've used before. Let's go through the sections quickly. You will notice up top it says cross-functional canvas. Yes, that is a key point to highlight, because this canvas is for your whole squad, including PMs, designers, engineers. These green boxes are owned by the PM with inputs from UX and engineering, and they aim to answer the why and the what questions. Ticket reference is where your JIRA link goes, or whatever system you use. Sometimes, for one canvas, you might end up with more than one ticket. We use initiatives to articulate our high-level outcomes or goals. For the story I told, sign-up flow optimization to a conversion rate of X% might be what goes in there. User story, this should be pretty straightforward. It's your bread and butter. However, if you ever catch yourself writing, as a user, I want feature A so that I can use feature A. Please, just dot. That is wrong on so many levels. Usually, we are good at defining what is in scope, but sometimes it is more useful to call out explicitly what is out to make sure everyone has the same understanding. The currents and desires states give you a clear view over what's happening now and how you'd like it to function and look instead. So some heavy PM UX collaboration here. For the designs, it might simply be a Figma or a sketch link. The solutions section is to capture options considered, disqualified, and selected, and very crucially, the why. This is where your whole squad should contribute, acceptance criteria. This is so important and underrated. Think of them as how you would test. Acceptance criteria should be statements that, when tested, would result in a clear pass or fail state. For my app scenario, one I can think of is, given I am a logged out user, when I launch the app, then I am shown two sign-in options, Google and user credentials. Now, if you are working on an API, you might want to specify quantifiable metrics such as response time, throughput rate, uptime, et cetera. Documentation, of course. As a product leader, I always tell my team to consider how they tell our user about the bug fix, enhancement or feature, before they build it. If you can succinctly explain or articulate the user value in release notes format, please go back and think harder about why you're doing it at all. Now, user documentation can take many different forms, and it does not always mean writing one piece. If you are working on a B2B product, then a reasonable amount of user guide is typically expected by your customers. Now, if you're working on developer products, then high quality and complete documentation is essential. And if, in fact, differentiate you from your competition, the next sections, the blue boxes, are owned by your engineering team. These are questions that need to be answered at the technical analysis base. Now, the how. Your involvement here would be later, but still essential. I won't be going through these in detail. So, what does the workflow look like? How do you use the product canvas with your squad? The way I have used it with my team is that a product manager would lead, and they would fill out the template from the top. You don't need to fill in everything before asking for feedback within your team. As soon as you've written your user story and scope, get it reviewed. This is to ensure you've framed the problem and understood the why correctly before investing more time into solutioning. Now, taking this iterative approach may seem counterintuitive at first glance. It's just one sentence, you may think, but a well-framed problem is half the solution that one sentence can be a lot harder to write than you expect. It should make you think deeply and express accurately. If you fail to articulate the user value to appear, that's a pretty strong indication that you either don't understand the problem or it might not be a problem worth solving. Once the product section, i.e. the green boxes are all filled in, get it reviewed by your team. Be open-minded when discussing. I would also strongly recommend not making a selection for the solution too early, especially when you don't yet understand the effort involved. All possible solutions should be documented and you can knock down your order of preference, but resist committing yourself to a single one prematurely. The next step is something I truly enjoy. We call it Canvas Review. This is the first time your whole squad comes together and you as the PM present the product section to the audience. The floor is then open for questions, so be ready to provide answers. Even though you'll be talking through it live, share the Canvas ahead of time and ask that everyone review it before the session. That will save you time to set, having to set context, leaving more time for questions, debates, and decisions. By the end of the Canvas Review, you should leave with a clear sense of which solution is preferred with input from product, UX, and engineering. At this point, engineering should start their technical analysis. Another Canvas Review should take place at the end of that phase. This time led by the engineer. At the end, everyone should leave with answers to their questions and the team should have made the necessary decisions to start building. Review, debate, and decide together is the overarching theme here. After both Canvas Reviews, make sure you add the answers and decisions onto the Canvas so that they don't come up again later. Now, just a quick aside. In some agile teams, this whole process is wrapped into backlog grooming. While team ceremonies might differ, the intent is the same. So don't get hung up about terminology. Now, let's recall the scenario I shared earlier. Had you created a product Canvas and followed the process, you should not have to worry about context switching or priority reshuffles because your team should be able to pick it back up whenever with the full history. So, how do you get value out of the product Canvas? I want to reiterate the product Canvas I shared with you was a template. As with any template, the value is maximized only when it works for you, not the other way around. This template worked well when I led a cross-functional team building a SAS app, but needs some tweak in my current role, building a developer platform. Do not be constrained by the form. Tweak where you need to be. Just remember, this is a document owned by everyone in your squad, so get by in and consensus before you implement a change. Have those healthy debates with strong opinions held lightly. Remember this. To wrap things up, the takeaway from today's session are, 1. Write it down. 2. Review, debate and decide together. 3. Make it work for you, not the other way around. And that concludes everything I had to share today. I'd love to hear your thoughts and continue the conversation. So, hit me up on LinkedIn. Thank you for your time.