Hello people of the internet, my name is Johnny and welcome back to another video. Today we have what is possibly the trailer for FNAF Augmented Reality. Now I'm gonna say this at the start of the video so everyone is on the same track as I am because I don't know a whole lot about this. All I saw was that Fusion uploaded a video about it. I watched a little bit of it and I was like okay I gotta watch this for myself and explain my thoughts on it. This isn't confirmed to be real. This is either a fan made and if it's fan made it's incredibly well done or it's official. But we have not heard any, ooh there's fireworks outside. We have not had any response from Scott or I forget who, I think it's like, I can't remember the name of the people that are working on the AR game but it has not been confirmed if this is official or not so I just want to put that out there. So we're gonna watch it, I have seen it, so we're gonna watch it, analyze it and then we'll go through the process of like okay is this real or is it fake? I'm not gonna give my opinion just yet because I haven't shown it off yet but we're gonna do that right now. So something that's interesting is that this is, this was uploaded from a channel called FNAF AR account and it's titled FNAF AR teaser and it's, they don't have a lot of attention. This was apparently posted first on Reddit I believe, at least that's what Fusion said and yeah it's been getting quite a bit of clicks so either this is real or it's not but we are going to check it out. Boom. Let me turn up while I'm a little bit, I've seen this before. So it's really really short, it's only 30 seconds long and I personally, okay now we're gonna start to get into teotories that might be a little bit fishy. I do not think this is real. It might be but based on what I've seen so far I don't think this is real, it's really hard to tell because it looks good, it's incredibly well made but we just don't have anything on it. First off it's on an account called FNAF AR account and the profile picture is not at all what I think the icon for FNAF AR would look like. Also, the fact that it's on another channel by itself is pretty weird. We all know that Scott has an official YouTube channel, I'll link it down below if you guys want to check it out but, shut up phone, oh that's probably Lewis, yeah it's Lewis, okay, okay, yeah. So this is really really really suspicious of course because it's not on Scott's official account and it's not on the creators of the AR games official account. Actually I don't know if they have a YouTube channel, I'm gonna have to look into that but as you can see we have a microphone cupcake, a little bow tie, that looks like Bonnie's because it's red, Foxy's hook and some endoskeletons in the background, you can't quite see it, I think I'm covering it up and we also have some Fazbear logos in the background as well. The phone it plays, 11-11 on Monday, September 2nd, unknown, saying hello and then it's me. Don't hear someone walking in the background, 10-2019 obviously referring to October 2019 and that's it. So it's really really short and that's another thing that I don't like about it is that the AR game is what, hold on, let me just quickly check. I think it's pretty close to being done, yeah 75%. So that is pretty late, well it's kind of what I expected, it would be 75% done release trailer but if it's 75% done and you're releasing less than 30 seconds of a clip, I don't know that just seems really suspicious to me, I feel like it would be, I think it would be a lot longer honestly if they were that far with the game, I think it would be a lot longer. The models look incredible though, don't get me wrong, if this is official, which again don't know if it is, don't know if it's not, they look incredible, the hook, the bow tie, the microphone, the cupcake, the parts in the background, phenomenal, these look awesome and if this is fan made, congratulations to whoever made this and if it's real then I have really high hopes for the game but like I said we don't have much insight on it just yet, Scott has not had any responses across any social media as far as I'm aware so hopefully we're going to be getting something soon, that's really all we have to go off of unfortunately. As you guys heard earlier, my phone went off and that was a notification from Lewis uploading a video about it and he wrote the title as the new FNAF AR trailer and it looks amazing so I don't know if he knows anything about this because he's involved with the ports so he might have a little bit of insight on the AR game. So that leads me to believe this might be real, I don't know, again it's really hard to really really really hard to know because we don't have a response to it at all. I'm going to quickly check all of Scott's social media quickly just to see if there is anything I will be right back, yeah even looking across the post on Reddit that this all started from, even people are saying it's fan made obviously, very suspicious it is indeed fan made of course we don't know it looks professional, talented people out there, blah blah blah some people are talking about looking glasses situated in North Carolina and stuff like that you can read all of this anyways and something about the source code and the things that it's the video was made for I don't know some people are talking about how they had to buy the domain for the website there was a website let me actually oh god it may take a while to get there so this is the website it's literally just it's called FNAFAR.com it's got hashtag FNAFAR and then it's literally just a link to the video which is something that is also very suspicious that it has no screenshots it has no teaser images I guess you could say you know how for game as an example you go on you can see the banner across the top and then you can see some snapshots and trailers from game this has nothing for a 75% completed game this doesn't show any snapshots it doesn't show any character models which I also find very suspicious they might just want to hide them if this is official they might want to hide them save them for the release but I as of right now am very suspicious about this I'm really hoping we get a response from Scott or looking glass soon those are the people making the AR game I just got reminded of that when I was looking at the reddit post and yeah I really hope we get some response from Scott or some people at looking glass because this is really making its round around the FNAF community around reddit YouTube I'm sure it's like over there on Twitter or something yeah so I really hope we get a response soon final thoughts okay final thoughts if this is official I'm unbelievably excited for this because the models look fantastic the hook the cupcake the claw the microphone the endo parts the logo it all well not the profile picture but the low the Fazbear logo on the side of the wall in the video that all looks amazing and if it's fan made you know this guy did a really good job making it because it looks very professional but right now I'm very suspicious about it you guys should be as well if we do get a response from Scott it's going to be the pinned comment below this video so if you are watching this sometime in the future of course you know if you're watching this after the AR game has been released you have already you know seen the game but if you're watching this before it's got released and after this video is published check the comments if there's a pinned comment saying well just in the future there will be a pinned comment in the comment section for me saying this was a this was fan made or this was official so yeah check out for that be very suspicious because you know in this new age of technology it can be very easy to trick people like this and make false videos but again if this is official I'm super super happy because it looks phenomenal honestly it does absolutely phenomenal so thank you everyone so much for watching make sure you go check out husion and docos video I'm sure you guys know exactly how to find them so I probably don't need to tell you yeah you can see their insight about it hopefully they have more information on it than I do because I am also just as confused as you guys so thank you everyone so much watching and I'll see you all on the flip side I'm tired


So Joe I noticed that recently this topic of income inequality seems to be all over the news President's been talking about it as a sort of a touchstone of his second term right the new very left-wing mayor of New York City Has called it a priority Even the Pope has been out there speaking publicly about income inequality So I'd like to just ask you sort of generally what would be an Austrian perspective on this How should we think about the topic as it's being presented in the news? I think the Austrian perspective is one in which we distinguish between Inequality that's generated by consumers and consumer demand and inequality. That's generated by what we might call Government income plundering. So let's take the case of the first type of inequality generated by consumer demand The reason why for example Sam Walton Steve Jobs Bill Gates and going back a ways Ray Kroc who was the founder of McDonald's why they became Multi-millionaires and billionaires it's because they produce products efficiently that best-served consumer wants so consumers determine their incomes Now if we move on to government plundering what happens is government's tax and they take those revenues and They take a cut for themselves and then bureaucrats and then they distribute them they distribute them to different firms They distribute them in the form of subsidies Contracts and bailouts so companies like Agribusiness companies like Monsanto Defense companies United Technologies Honeywell International Halliburton and And company, you know financial institutions like AIG and Citibank They are all the recipients of incomes that have result, you know that result from this income plundering so that puts another layer of inequality on the market or actually changes how incomes are We might use the word distributed, but but on the market incomes really aren't distributed. Well, I'll make a point about that later Okay Now really this week we had a piece as a Mises daily article by Frank Hollenbeck talking about how central banks in particular our Federal Reserve caused huge amounts of of wealth disparity and Tom Woods has written about this as well But there seems to be sort of a blind spot in the media because both the left and the right Seem to be in favor of central banks and the Fed generally. So can you talk a little bit about how? Conceptually and also mechanically how a central bank Creates wealth inequality in the US. Yeah, what happens is that it really starts with government deficits Governments always want to spend more than they take in when they increase their spending their constituencies are Are benefited and they get more votes administration and power and so on so increase expending is great But if you increase taxes to finance that spending what you're going to find is that the you know the populace becomes You know, they recognize this as taking money directly from them and putting it into the pockets of others so There's a third way or rather a second way and that is to run government deficits and When you the government runs deficits, it will drive interest rates up if it borrows directly from the public and That has its own negative effects on the public. It becomes more expensive to buy houses and automobiles and so on So finally we have the Fed the central bank If the Fed finances those deficits by buying government bonds either directly or in the case of the United States They can only buy them indirect indirectly that keeps interest rates down It also serves to allow the government to spend more money than it's taking in tax revenues when that happens the new money gets into the system through the banking system for the most part and that expands credits expands the amount that banks can could lend and The money flows through credit markets. It benefits those who receive it first. It benefits the banks themselves who now have Reserves created out of thin air that they can now loan out at interest It it causes a lot of interest Gyrations exchange rate gyrations and so it benefits hedge funds and other types of firms So you have a lot of of hedging against movements and interest rates and exchange rates that would never occur on a market That was based on on a gold standard or sound money of some type Okay. Well, so Frank Halenbeck identifies this process that central banks engage in is almost a reverse Robin Hood you mentioned sort of the early recipients of newly created Fed Monetary in expansion Talk about the effect on the late recipients in other words the inflation tax and and how the Fed process Punishes savers and how that adds to sure. So what happens that the the money that is the loan that loan low interest rates to To to you know financial firms and so on and they loan the money out Or it's it's it's paid in the form of government contracts subsidies and so on to to firm now Those firms are able to use those funds To purchase things before prices have risen before there has been an inflation. So they benefit They're the early recipients that you just talked about They then pay their workers who also benefit because most prices have not gone up yet their stockholders received higher dividends and so on and Capital gains and they're able to spend the money be prior to a general increase in prices eventually though, let's say Joe Salerno sitting in New York City on a fixed Or on on an income that's given by University, which doesn't change very frequently changed once a year Though I see prices going up all around me and so to other people whose incomes aren't initially affected by the new money And so they're paying higher prices for 12 months 18 months Eventually their incomes will rise and we'll catch up But during that period of time the real purchasing power of their incomes have actually shrunk because if prices have gone up by 10% They can purchase 10% less even if they catch up 16 months later 18 months later They have lost real income during that 18 month period. So so they were they were victimized by this inflationary process So obviously there are particular Austrian viewpoints on this when Mises was writing socialism His treatise which I believe you're on the finish in the early 30s Of course, that was the time of great upheaval and he described sort of the socialist left's obsession with this income equality as What he called an ethical postulate in other words Saying that the left the socialists left at the time in Europe and also later in America had Sort of a big blind spot and made a grave error with respect to not understanding the cost of income Equality so-called and that cost being that you have a total amount of income in a country And you can't just assume that you can divide that up differently and that the total amount of income won't shrink as a result Yeah, so you have to take a step back what the left sees and what what what the Marxist oriented economists of the 1930s saw was or believe they saw was that there was a Distribution process under the market that that Income could be distributed either fairly or unfairly, but the point is with the market There is no distribution of income So for example, if I hire a babysitter for 20 hours a week and pay her ten dollars an hour Then there's only production in exchange. There's no distribution. There's no separate distribution process all that has happened is that she's produced 20 hours of babysitting services and Exchange them for ten dollars an hour or two hundred dollars. There is no distribution the distribution Occurs when the government taxes away Let's say one-third of her two hundred dollars and then distributes it to agribusiness to defense Contractors and so on so the distribution process comes in with with with the government now to get to your other point in if you if you begin to to tax and Incomes what happens is that you you set up a system of incentives and disincentives You you raise costs to firms firms produce less workers will work less if they're they're taxed Investors will will find that a lot of their investments are being taxed away and it's not worth the risk to invest So what's going to happen is that you're going to have a shrinking pie? Okay, so you're not just going to get the distribution, but you're also going to get It's really a zero rather a negative sum game. It's not just a zero sum game And the socialists don't understand that Well, when we're making the case for markets, yes We like to consider the notion that entrepreneurs put capital at risk and that they create goods and services that benefit all of society All of mankind and some of them Lose all lose everything others create things like iPhones and Cadillacs and things that we all want and become very wealthy in the process So we like to think of this in terms of sort of creative destruction And new technology that benefits us but Today we find ourselves in an age that a lot of people view as more crony capitalism in other words We have subsidies we have bailouts. We have a lot of regulatory capture. So as Austrians, how do we sort of make the distinction between? Government favoritism which creates inequality of wealth the Fed process you talked about earlier and and favorable inequality of wealth which derives from entrepreneurs taking risks and and making society better off Yes, I mean look any investment is a risk It's a leap into the not completely unknown future, but into a future that's uncertain, let's say so for example when IBM was riding high in the 1960s and 1970s and their president at the time His name may have been Watson when they already had the technology for personal computers and You know, he made a statement that well, this will never go anywhere. This will only be A household toy or you know a way to keep your you know your budget in a household. It'll never spread the business Companies like Apple said that's wrong. I don't care if the biggest company in you know, the biggest tech company Is not taking a bet on that. I'm going to take a bet on that and eventually IBM almost went out of business in in 89 and 90 suffering the largest losses up to that point for industrial for private industrial company Whereas whereas Apple Microsoft Intel who had taken the bets That that the tech industry to be changing they they earned high profits The point is was that if that lure of profits were not there Would they have gone up against IBM? I don't think so and The consumers would have been much poorer for it all and so would business And and productivity and investment that that this this high tech revolution brought about Well, it's interesting, you know Mises talked about economics who described economics as a value-free science In terms of methodology and outlook, but when we're but when we're talking about income inequality It almost seems that a lot of our statements and assumptions are very value laden And they're full of ethical components. So it was important for us as Austrians to sort of separate our economic analysis from our value judgments and our value prescriptions about How society ought to look? Sure. I mean, I think it's important just to stress that income inequality In the positive sense is a part of the market. That is As consumers change their demands for various products They are the ones that create the winners and the losers They're the ones that create high incomes for let's say tennis players and lower incomes for a pizza delivery men There is no no one else is there distributing something We don't just produce all good to throw them into a pile and then distribute them Okay, it's consumers and their demands and and and they're abstaining from buying certain products and buying other products That creates this incoming inequality if you try to interfere with that You're really interfering with the price system. You're changing relative prices and you're distorting the market On the other hand, I think we don't have to make a value judgment that that's good or bad But if you're in favor of prosperity I think as an economist you can say then you're in favor of the income inequality generated by the market You are not in favor of income plundering That is generated by government where income is taken from some people and distributed to other people That is a negative sum game that that leads to poverty impoverishment it leads to Degeneration of the capital stock. It's not replaced and it just it just leads to an economy that is Regressing and not progressing So Joe to wrap up, let's go a little bit deeper into this concept of government plundering Can you sort of define it a little more deeply and give us some examples? Yes, the word plundering used in this sense comes from frederick bastia at the great 19th century free market economist We can think of it as it as follows There are producers in society And we call them they're the taxpayers without production There could be no payment of taxes and there are those who consume taxes Okay, and they're the government bureaucrats and and and the favorite the favorite firms of politicians and bureaucrats They're the ones that receive the subsidies bailouts and contracts So the plundering occurs when when when government takes money from from the producers from the from the tax payers And and distributes that money to tax consumers These people do not earn their wages from from and other incomes from simply producing and exchanging They they earn it by having their hands out. Okay to the bureaucrats and and and so on Let me give you an example of of of the effect Of of of what we call a government plundering or income plundering From 2000 to 2012 Um the real median household income Uh throughout the united states Fell by six percent and stands stands at about 51 thousand dollars Um again at the end of 2012 in dc The real median household income with all the poor people in dc. It still went up by 23 To around 66 thousand dollars if you take The dc metro area Which includes the virginia maryland and west virginia Suburbs where the bureaucrats contractors and lobbyists live It jumped up to 88 thousand dollars. That's a difference between 88 thousand and 51 thousand for for for median income for for the country as a whole and the um That puts washington dc and its metro area at the top of the 25 most populous Metropolitan areas at the very top For median household income So that's I think is is one example of how the market's distorted how how money always flows How income flows to the imperial center, we might call it. Well, maybe the real Topic we should be discussing when it comes to income inequality is the inequality between federal government workers and average americans Yeah, that's that's a good index. Thanks very much. You're welcome


Fire, where would you move to Chichou if you would not have any responsibilities? If I didn't have any responsibilities People have asked this before I would have to do research now Because it's been changing, right? So for example if you asked me this five years ago I would have said Iceland because it would be internet freedom privacy anonymity, but then When the whole shebang happened and in these lockdowns in the last four years They were really draconian regarding injections and lockdowns. So I wouldn't that was off my mark. No fucking. I won't do that Right, so I would have to see what's going on right now I would stay the liquid and it would stay mobile 100% I would stay liquid I would stay the mobile which is one reason cryptos are through the roof Right because people don't want to put down roots anywhere where there's fascism rolling out and fascism All of a sudden showing this face, right? So you can't really Have a huge comic book collection the way I do Right and be mobile, right for me. I can't be more. I have no desire Well, I would like to be mobile but I have commitments to family, right? So I'm not going to be mobile anytime soon. So I have a huge comic book collection, right? But if I didn't have any responsibilities any roots I would I would liquidate the comic book collection liquidate everything become completely liquid That means gold silver crypto, right? I would have cash handy and I would really look into where I could move to to Have a base Very important


Well, hey everybody. So this is the collab talks a post tweet jam interview and today. I'm here with Daryl Webster. Hey Daryl Thanks for taking your Saturday morning because this is unusual for us We're this is the first time we've done a tweet jam on a Friday afternoon because we were aligned with the M365 Chicago event and it was the closing the end note for that and they're on central time so an hour ahead of me But you know, so it's you know, but hopefully you got some a good night's sleep.  So Yeah, that's that's a convenient time for me rather than getting up at sort of 3 4 5 in the morning You have joint because we are generally we do our tweet jams at 9 a.m. Pacific Yeah, that is yeah, that's not a good time for you I realize and yet sometimes you're on those so always appreciate I always point that out when you're able to join one of those Tweet jams, but thank you. Well, this is the topic this month was the Microsoft 365 adoption in a post COVID work from home world And I know that so you had some great your tweets are out there. There was a sizable panel of experts and as well We had the you know the live panel the video at the same time going on for the Chicago event But let's just kick things up. Well, why don't you introduce yourself first and then we'll start going through the questions Yeah, yeah, okay. Well, I'm from Auckland, New Zealand. So I am out on the edge of the world And I think like part of the reason why I've joined tweet jams like this and become part of the The virtual community as I am way off in the distance. I'm in Middle Earth. There's some some people say too So I've learned to use tools like this to connect with people and get to know people like Christian and Getting into the tech community and chatting and stuff. I work in The user adoption and change management space for Microsoft 365 and I call myself an adoption architect because it sounds flasher and And yeah, I I enjoy Enabling organizations to make the most of their modern workplace Well, very cool. Well, thanks for joining and again, so we'd love to get your perspective on these So the first question that we posted as we always, you know, it's an hour long. It's always very fast moving And there's you because you're trying to follow via Twitter, you know These side conversations and people make great points. You're trying to comment back and then suddenly the next question is there So seven questions. I used I used to track this time Christian I know that you post these questions early, which is great because it gives us time to think about it Give us a considered response this time I used the save as draft feature for tweets and I stringed a few and then I just had tweet all each time So then I could focus on everyone else's responses and engage with them. It was really good See I and I have all of my so not not so many there's responses Sometimes I do but of course I have all my tweets that are written out in one note And paste them over so I queued them up there because I've got a there's a cadence to the questions that I tried Yeah, there's a little bit of flexibility there But so question one with most organizations forced to quickly move to remote work. What has worked? Well, and where have companies struggled? yeah, the Answer I gave and it's something that I experienced as I was trying to move our own workplace into using Microsoft Teams that Quickly became my focus Get ourselves Ready to help our customers first and the biggest challenge for us was Honestly, not a technical one. It was more about having established lines of communication to to try and coordinate some of the efforts around Working from home and what did we need and what we need to do? and this Strangely enough is is one key need for adoption and change management if you don't have clear lines of communication and people that You respect and you can You receive the message from them then you're you're going to be floundering and that's what we found was our biggest challenge Yeah, and I made this of course. We kind of come back in and out the questions. There's some overlap I made a comment later in the hour But I think it's relevant here Been working from home working remotely for over a decade and and as you know When you have the majority of people that are in a shared office and when you're out in the field They often forget about you something that has So I so I here's the here's the the correlation here So I for a year of my life. I commuted when living in California on a motorcycle When I stopped when I got back to my car and commuted again longer commute I realized how much more aware of motorcycles that I was yeah conscious of and protective of bikes on the road and The same thing I think will happen even if the majority of people go back into that office environment They will become more aware of those people who are remote. I I hope I think that will be the case Yeah, I hope so too. I think that this has also had an effect on the focus of Microsoft's developments in the space for remote work I know that look they create the tech and there are a good portion of their people that do work remotely and work from all sorts of places across the world, but I think by Many people having to work from home That it brought that focus on hey, we've really got to improve our meeting experience here We've really got to try and bring different ways to coach the interaction Raise hand features looking at the breakout rooms coming all those sorts of things about wrapping up meetings So it was really good to see that Be a focus. Yep Well question two was are there Microsoft 365 features that you didn't use prior to COVID that are now go-to tools in your toolbox Yes, yes, look I Had looked briefly at my my analytics and I looked at it and thought yeah, this is okay. This is fine I think maybe because I was working in a smaller organization at the time adopted embrace that I saw its value But I didn't really give it much airtime and I think it was actually Lorian Strant who showed me a bit around how he used Focus time as part of the my my analytics services and he said look up You can use this plan and it can schedule in two hours into your calendar or focus time with all great I'm in the habit of exposing my Subjects and details of my calendar to The whole log actually I don't I don't mind that people see What it is that I have plans so that they can judge whether or not they want to schedule time over the top of it instead I just free busy But focus time allowed me to show hey, this is what I'm going to I'm gonna spend at least two hours On on a task and then what I do and Lorian suggestion again was really good Was you actually put your task alongside that focus time and it's like double scheduling that times You know what you're working on, but here's that protected time And I do find you do have to protect it sometimes people look at it. Yeah, it's just focus time, right? So, you know, no I schedule that for a reason, right? Yeah, it's a I you know I used to have that philosophy as well as it's allow everyone to see what's happening on my calendar Look if you have a doctor's appointment or something you can always go in and make that private You can yeah kind of hide that but I for the same reason It's it's if people are aware, especially if you have direct reports, so they know what you're focused on I think is really important there Especially which I've had people coming in like you're focusing on the wrong thing like this is much more urgent like Oh, you know, you're right Yeah So question number three, so what are the biggest roadblocks to Microsoft 365 at user adoption today? There are there are a few again, I think it is You know what one of the the trends I saw in in Colo talk today was The pace of change the the features that are just being pushed on out there and this this nature that's been built around Oh, it's new. I've got to understand it I've got to use it and You know, therefore you're like well hang on I was just trying to get used to this thing over here and now there's this new thing I think there's still a need for organizations to have One to a body of people that that do evaluate what's new and coming so they can determine where it fits in priority So there is that the pace of change I think there's also still some some gaps and things around security and compliance that some organizations still feel look That's not really going to fit within within our needs and still fit our compliance requirements Yeah, coming across some things where you might make a choice and Settings further up the chain in Azure AD and as it filters down That means that you can't do certain things, but you can do certain things over here But yeah, I'm an adoption standpoint Pace of change. I think because a lot of people are still Working through just what they need to do. I mean look we we live technology and So we we're always looking at change, but it's that's because it's primarily our part of our job Other people have got other things to do and they just tend to Take things on board just gradually slowly don't deliver too much to me or I'm just going to shut you off But I like this in fact I shared one of your tweets Responses to this question with the panel and I said, you know, it really needs to be a Cultural change you need to if you're a manager if you're an organizational leader to let people know that Unless it's their jobs like they're the change management people to keep up on every minute feature iterative change to the platform It's okay to to not be on top of that stuff Focus on the work that needs to be done and on the end work life balance And I think that's something that needs to be repeatedly, you know, again within the culture of your organization These people need to be reminded of that like focus of the work. What are the right tools for you to get your work done and You know and as new features and we've had more time to kind of go through it and think about it And the impact and then let's move that into and adopt that within the organization It's okay to not be on top of every last thing. It's the it's the FOMA. It's the fear of missing out Yeah, yeah, I think it's a it's a real thing and and I mean certainly for us for MVPs I think there's the the FOMA while we may deny it a lot But of course a lot of our jobs are keeping on top of you know, what's happening with the technology But even then I'm okay to let a lot of things pass by and instead rely on my community connections Like your podcast your V-log stuff like I know that hey, I saw that Darrell covered this and Darrell Daniel have this I'm gonna go and I'll catch up with that at the end of the week and I don't need to go and dive into it midweek so You know find those to find those resources that you can tap into and make time for it later during the Exactly during the focus zone I think it's important to to slow down and see where this fits into a relevant scenario Like you can you can pull out 50 different features and say these are 50 tips that I've got for teams and I watch them Okay, because I want to catch up with how people are talking about things and what they think and their viewpoints But so often it's go over here into the product and do this and go over here and do that and it's like well Can we just string things together so that it all makes sense? Because a scenario is gonna stick with me a little tip is gonna be forgotten in an instant, right? Well, there's a There's an opportunity was you know your Tom Duff and I do our productivity tips and they're all just to that point They're all over the place and we've talked about going in and writing Ebooks where we capture of all the tips not gather all of them but say for teams Here's the 50 we've shared in the last 12 months But we'll edit it down to where it makes sense. There's a flow of it We'll categorize that based on those features So I think that there's value add that we can do of course time to put something that together That's the issue we have. Yeah. Yeah. Yeah Let's see so question number four With so many people foregoing the commute and working where they live. What are your recommendations for ensuring work-life balance? I I like this thought of a virtual commute, right? So, okay, first of all My main goal is scheduling my work and I guess I've done that more often now as As we've shifted into remote work and working from home It gives me focus but I'm also scheduling my availability So if I am going to work from 8 30 to you know 5 30 day, that's great Maybe I've got a chunk of time at some time where I've got to do other things during the day because of family needs whatever You know that happens So it's great to have flexible time, but I do try and schedule Focus time time for tasks and also time to be available for people So that helps me to set some rough boundaries but this virtual commutes thinking and Walking down the hallway and literally trying to put some distance between me and my machine Walking up the the road and and taking a break away from even the building I mean, we're lucky to be able to do that here in New Zealand and You know, just just get out. I know some are still very much about staying inside an icicle But these are important things distance yourself from you take Yeah, I it's it's funny my my kids more than anybody get frustrated with me on the weekends I sent my phone down like I've been trying to text you. I'm like, yeah I've been upstairs in my my off my basement office. My phone is down on my desk It's sitting on its little charger pad right back there and and there it'll it'll sit and unless I'm going somewhere and need it Like and I'll I'll miss, you know miss that Where during the week, you know, somebody can text me and minutes later, I'm able to respond back But that's a very intentional thing and that's where I would add is he be Intentional about the time that you have set up and stick to that that schedule. So what I'm here in the command center I'm present. I'm focused. I'm working but like you and I I'll get up And when I'm upstairs and I I'm I leave this behind. I'll be back after I eat lunch, you know, and I'll come down Manage those channels, right? If you've got if you've got lots of channels open for communication for people to reach you You've got to learn to shut some of those things off or that constant changing of context is going to drive you nuts I I have to say that it's it's really funny when you look at people sharing through social networks You know something like somebody out on a like a Facebook marketplace and you see something similar is every once in a while they're selling something and They'll come in and and see that, you know, 15 minutes ago somebody asked a question about the product and When they didn't get answered five minutes later, they had a desperate message then they a rude message for not responding all within the span of 15 minutes and Had this this person just demanded instant responses to something and you see that more and more and you have to realize that You know, I that a lot of that kind of communication unless we are on the same team or we're working together And I have the presence awareness to know that you're there It's an asynchronous connection and my expectations need to be appropriate for that connection type Definitely Question five with the work from home boom. We've seen more collaboration data in analytics So you're talking about the analytics. How will analytics impact future adoption and management of these platforms? I've been taking a closer look at The productivity score recently, right? I have been using the Microsoft 365 analytics dashboard for a while, but the productivity score It actually makes a lot more sense of that data for me as I look closer at it so I think analytics like this are going to be important for driving those best practice behaviors now a Part of me also thinks okay, that's Microsoft suggested best practice based on foresters research and stuff But you as an org or you as a team or even as an individual have to work at your own best practice, right? But it's a start So looking at analytics like that and saying how often am I connecting with my team or how long am I in meetings and Let's go a bit deeper. How are those meetings being run and are they too long? Do they have an agenda or are we just sort of prattling on and There's very little interaction there because it's more of a broadcast So I think looking at that those sorts of analytics are going to be important from this hybrid and remote work standpoint because we don't have that same connection time or Ability to wander over and and talk to people and see those sorts of interactions happening And I think to your point too is that even with Microsoft's the productivity score It's a cool thing and it does get smarter over time as more data goes through the system And and I think that there's like, you know, the tigraph guys as well And so they have their their analytics package that they do and they also have the ability to look at You know based on the customer data that's running through their dash dashboard in some ways is is You know more granular in certain areas than what Microsoft provides through their their dashboards but it's a you have to Look beyond just the data you have to then have the hard conversations of what does this actually mean? It was this name for our organization even with the productivity score to come back to those recommendations you'd need to then Understand how Microsoft is providing that what the data is saying about that and then what that actually Translates inside your organization about how people are actually working and what to go and do next Yeah Let's see question number six. I like this one Without the promise of cookies and the smell of popcorn to entice participation How can you successfully virtualize adoption efforts for a work-from-home organization?  I mean you can't really deliver things to people Or maybe maybe if you arrange some kind of online delivery service The Chicago event Apparently they sent coupons or something to they paid for pizza for every And yeah, I thought that that was a smooth move Yeah, I had limited sponsorships, but they had a little bit of funding and they were able to do that for their speakers That was really cool Adoption campaigns, how do we make them more interactive when we've only got this flat screen here available to us and some audio? Like I saw some good suggestions and it reminded me Who was it? I think it was Noah Sparks who reminded me of the the Scavenger scavenger hunts. Oh my goodness. Yes. Yeah. Yeah, so I know they don't have to feel like that Childish and basic that can actually be quite advanced and really quite Quite amazing but about trying to follow that trail Going through certain activities and doing something getting a result and proving that you've done it remind me of a Youth group thing that I did years ago where we all just given those Throwaway cameras and had to go around all these different places and Auckland's and our cars and yeah take pictures to prove that we've done it So similar sort of thing Yeah, look you can't do food. I think it's it is definitely about providing Mechanism for conversation ongoing conversation. So it's one thing to have you and I meeting And and doing things but people are going to have ideas Feedback questions and answers and that's where I mean my suggestion was about take a fresh look at Yammer if you've been pushing it to the side Because the communities the way that they tie in to a Sharepoint communication site where you're communicating what's happening in this project What is the the campaign that we're trying to run? Where are the learning resources put that all together pull it all together and have a place where people can ask their questions attend live events And keep that conversation going. I think it's really important. Yeah, you know, it's even when we were all in a shared office You know training and education You there was no one way to do that. You had to mix it up and try different things I think having Rotating the responsibility of different people in the organization Sharing what they've learned or what they've done on their project You know how you know highlighting that having you know guest outside speakers come in all things again You can do remotely but be get creative about you know and mix it up with the different types of activities that you do People need the variety need to break up the day We can't just be in an endless series of teams meetings And like I think in a two was offering to try and run a karaoke So right yes I keep seeing all of these Especially like 80s bands getting together and doing these things and I yeah, my thought too is just like, you know You know, maybe if we're all in the same part of the world where we have Solid bandwidth and you can do that and comes out as that otherwise it has to be so tightly edited to make it sound good But have you ever tried to sing happy birthday to a team member on a team school any actually any online call? Hilarious timing is way off Correct. Yeah, I don't I don't know how you do that, but no All right, so the final question does the future of work include a remote first approach What are your predictions of how we will work in the future? That yeah, again, I saw some great responses there and I think one that you you had to was around Floor space and and what that looks like for I think it's gonna change dramatically. Definitely. Yeah. Yeah, look There there will still be roles where you you can't work remotely So they you know people are gonna have to come into their place of work for certain roles but for those who Can work remotely. I think that shifting to that hybrid scenario where it's good to have at least maybe one or two days in the Office that you can connect with people that seems to be working well for our team We set one day where everyone does come in and then there's an optional day around that that you can choose to come in and connect But yeah, I think Remote first. There's a remote first mindset that we need to have and you mentioned it earlier I know adopt and embrace they practice it too. They actually They took it one further So this was you know making sure that even people within the office Joined a meeting from the laptop even though they're in the same meeting room And it was so that we were all in that same experience Headsets on webcams So that we could all have the equal opportunity to interact in the meeting Free-for-all in the room and the poor remote people not being able to get a word in over the conference phone, right? What's why I think that it's you know having gone through this shared experience It's going to make people more sensitive to Those folks that are geographically dispersed. I mean obviously the biggest thing that's missing and and Mark Cashman brought this up in from Microsoft that Made this this comment on the panel for the Chicago event was you know the not having the ability to walk down the hall following a meeting and Discussing some of the announcements what came up Hey, how's this going to impact this thing that we're working on together and and you know have those kind of you know like touch casual conversations go grab lunch and build those personal connections and It it takes more work to do that Yeah in a virtual dance, so we're limited by we're limited by like one audio tech You and I can talk right now and sometimes we cross over the top of each other But there's enough of a signal and a delay or whatever that we can we can manage that soon as you add four five six ten Twenty people in it becomes a one-at-a-time thing So breakout rooms and things like that are going to be important But I do want to see more development around smart audio tech that gives us that opportunity for More people to interact maybe the virtual way of doing what mark was talking about is you plan your meeting to be 45 minutes long You deliver your content and then you say we're going to go into breakout rooms for the last 15 Where you can talk and discuss and react and think about it. Yep I I'm excited to get that feature and play with that as well. Yeah, but it's a you're right You know sometimes in and it gets overwhelming when there's too many people But having the ability to have that crosstalk is important, you know, and and there could be You know side conversations that are going there, you know Somebody made a comment. It wasn't today was a I don't know a it may have been You know a call the last couple days about how they thought that the hand raised feature in teams was gonna be a huge thing It was high demand But this person commented that like hardly anybody uses that feature Well the panel today I started doing that and where I needed to as I was running the tweet jam While the panel was going and it came to that time where I posted the new question and so I raised my hand and Somebody would finish their point They would just naturally just kind of pause for the next person and I would say hey, I had my hand raised Here's the next question to move on to and it kind of made that, you know natural break It just seemed to work But you need to I think discuss that make it part of the etiquette part of the culture of the organization to utilize that but Yeah, no, I agree and you and I were in a meeting. I think it was yesterday similar sort of thing where One or two of us slipped into that role of moderating to say such and such as had their head raised or just just politely Handing it off that I've just had my hand raised. I've had my turn to talk I'm gonna now look through the list and say oh, there's there's another person handing over to That person right Agreed well Darrell really appreciate your time going through. Thanks again for participating today People want to get in touch with you follow you. What are the best ways to find you? I? am Darrell a a s which is Darrell as a service on Twitter You'll find my content now at modern workplace change calm and modern workplace change on YouTube as well Excellent, well, thanks, and we'll hopefully I'll see you next year Alright, hey, we'll talk to you soon. All right by now


and welcome to The Creative Life, a collaborative production between Think Tech Hawaii and the American Creativity Association Austin Global. I'm your host, Darlene Boyd, and joining me today is our guest, neuroarchitect Richard Fleming. Stay with us as we discuss the intersection of neuroscience and architecture as a pathway to building better brains and unlocking happiness. Stay with us and we'll be right back. Welcome Richard. We're so glad to have you with us today. And you're joining us from Irvine, but your offices are not too far from your home in Newport Beach. And I think I'd like to let the viewers know right at the onset that you are really global. So you have offices in London, Paris, and Milan. And you're not just the common stock architect that most of us are used to. And as followers of us on the Creative Life, I just remind our viewers that typically we are shows direct us towards people that are able to take us through the process of the creative process and how they've gotten to where they are by utilizing whatever models that they have in mind. And also people that are living the Creative Life, obviously having demonstrated to us that they've been through the process themselves. And you exemplify both. So you're just a model for us today for both. And I suppose we should start out by letting our viewers know what a neuro architect is and what inspired you to pursue the field of neuro architecture versus just being a run-of-the-mill world common stock architect. Aloha, darling. That is such a great question. I get asked that a lot.  And I think it's the intersection of science and design that became my passion. One of the things people introduced me usually as I used to be the Walt Disney Company architect. So I focused on making people happy. You know, about a million guests a day would show up. But how I got started was I first started doing intensive care units for children.  And so he could not see. And how does an architect design a space when it's not seen? So it activates your other senses. And I realized that the brain was doing a lot of gathering of spatial information, temperature information, daylight information. And I wanted to incorporate that all. And I ended up, after becoming an architect, I was designing a UCLA university hospital. I said, why don't I apply for the Doctorate of Neuroscience? And I got it. And so the road was somewhat serendipitous, but it was through observation. And I think that's the core to creativity is noticing when there's opportunities of creativity. So basically, I'm brain-based design. And I have clients from all over the world. I have Disney, ABCs, Apple, Starbucks, Gap, City of London, Ferrari. All these companies have something in common. And they're all creative companies. And they didn't realize that for them to be the most effective they could be is to tap into our human brain. And I call it also user experience. Richard, you say that they're all different companies. And they are extremely late. And then they have a commonality at the same time. But they clearly are different, aren't they? They are. They're so... Ferrari, working for Ferrari. Whoa. Yeah, they built a theme park in Dubai. And they were having low attendance. And so the conversation started with, well, I said, who's your customer? And I made a joke. And I said, you know, isn't it just one gentleman that's driving around in a Ferrari that we see everywhere on the roads? And is that something that needs to be a part of a community? Does he have friends? Does he have family? Does he have a spouse? Does he have children? How do you create this experience that would be an extension of the love, the rush that happens in the brain from driving a car? And so we built into looking at, ironically, Ferrari, Andrea Buccelli, Armogen Cheese, and balsamic vinegar were the neighbors, the four corners on the same block in Italy. And I said, let's pull these people together with this theme park. And so we typed in, we pulled in music. We pulled in flavors. We pulled in smell. And we pulled in all of our neuroscience elements to the rush of driving park. So you said this was in Italy on four corners as you're describing it? Four corners. Like what are the chances those four neighbors knock it out of the park in their field? Right? I'm going to just focus on cheese, right? And I'm going to focus on Parmesan, right? I'm like, could you imagine? And you go there and you could almost reach across the street and you know, everybody's sharing everything. But you just think this is iconic neighbor. It's iconic. Absolutely. Absolutely incredibly amazing to think that they would be on the four corners. Similar to, I won't reference what we have on our every corner. That's right. So Richard, tell us a little bit more about the depth of the neuroscience. Or let me backtrack a little bit here. Since you brought up Italy, I can't help but visualize, of course, the architecture in Italy being so extraordinary to those of us that live in neighborhoods with track housing and that kind of thing. But you said something to me recently that I wasn't aware of. I was complimenting you on perhaps having the opportunity to design your home. And you had mentioned that you not only designed your home, but you designed the whole neighborhood. And that's enviable to me. And I wonder who designed the neighborhood on those four corners. But tell us a little bit about this neighborhood design. So architecture, if you've, you know, if I might be the only architect you ever meet, the average person meets one architect. I want to start off the bat. I love what I do. If you're considering the profession, I highly recommend it. I am a, most of the profession does residential. I am commercial. I do about cities where a million people a day show up. So if I don't get it right, everyone is banging into the door stuck in the cul-de-sac. So I know very quickly if something doesn't work. So I was hired by a large real estate developer away from Disney to look at the city planning of the city that we are in, in Southern California. And so we had 40 area plans and we started to take a look at the evolution of a human. And prior to this development, when you built the neighborhood, you built the same floor plan and then people outgrew it. And they then had to leave and they lost their friends. So this neighborhood is about all the stages of life. I'm single. I'm newly married. I'm an empty nester. I'm raising a family. I am a, I need a one story home and they're all within the same community. So that you could have friends in every stage of life and you could stay within your community of friends and you just moved. Maybe you had no kids when you moved in and now you've got six, or maybe you are single and then you get married. The idea is that you stay within your sense of community. So that's part of city planning. And it works really well in London as well, or it works well in other European cities that have more of a history. They tend to have, this is the big difference for me. They have a lack of what we have here, which is a single use mentality. Like this building is only an office building. Where in Paris, it's a cafe. It's an office. It's a restaurant. It's a home. Second floor cafe, restaurant, office, home. And people take their kitchens with them. So the idea that you build architecture that can live through 500, a thousand years, because it's going to grow and change as we find the growth, the need in those areas. What do you mean by they take their kitchen with them? Oh, so this is fascinating. I don't want to take my kitchen if I moved. Oh, maybe. I don't know. I like my kitchen. Now yours would stay. So in Europe, your kitchen is portable. The craziest thing. So the staircase stays, the bathroom stays, but the kitchen is portable. Amazing. Another amazing fact here.  Would Da Vinci have been exemplified in oral architecture? Yes. Absolutely. At the core, the center of creativity was his process. So he was outside the silo. So he saw the combinations of, say, chocolate and peanut butter for the Reese's peanut butter cup. He saw that the ideas that were growing out of things in different categories and being put together in Italy in particular, and Da Vinci in particular, but in Italy in particular, there's an area of the of the boot of Italy, which is more of the agricultural area called Umbria. And there's a town called Assisi. And it's very famous for what it happened here in the United States, particularly for us in Southern California, is that St. Francis D. Assisi. So if you can imagine a flat agricultural area, and then you've got almost like a volcano mountain. So it's like very flat and then it pops up. And on the top of it is a village, a city called Assisi. And there's a cathedral called St. Francis D. Assisi. He's the patron saint of the environment. Well, during our early history in the United States, we had another pandemic called polio.  And he was working at a basement in the east coast with no windows, no daylight. And his wife said, please, let's go to vacation. And they went to a seat, they went to visit Italy, and they went to Assisi. And he transvert, he climbs this mountain, you know, drives up, but it's very narrow drives up, gets to the top and immediately arrives at the cathedral at the top. And he walks into the cathedral and he looks up to the high ceiling. And he instantly has a spark in his brain. And he realizes, I think I just figured out the cure for polio. He got no new information. He physically changed his space. And that spark called a synapse is what happened. And Dr. Jonas Salk coined the phrase, the cathedral effect that the height of the ceiling affects your brain. He went on to build the Salk Institute in San Diego on cognitive neuroscience that I'm a member of. So in San Diego, we have the Institute of cognitive neuroscience. And it's based on him having an environmental impact, a thing outside of his research that affected him. And it opened up a whole conversation that we never really looked at before. And that spark, that cathedral effect, here's, here's what boils down to this. The higher the ceiling, the more creative your brain is. The lower the ceiling, the more analytical you are. So how important is that for me, for you, for our listeners to realize it's what you're doing in the spaces is as important as the space. So if you remember the Apple headquarters in Northern California, that was built a gorgeous ring. And they built these large open spaces because they are one of the most, I think they're number one creative company, but they had people who were doing programming and they put tents over their desks because they needed to lower the ceiling. And so understanding our environment, but understanding the task and the building and our brain.  So here we write our book is almost as important as what we're writing in the book. So are we doing editing? Then let's stay focused. Are we creating new concepts of chapters? Let's focus. Are you thinking of writing music? Go for a walk underneath a canopy of trees. One of the things I know, this is exciting, is that one of the things we realized it was kind of extrapolated is that correlating or not, that St. Francis, DCC was the patron saint of the environment, dot, dot, dot, what we found out is classrooms, classrooms that children are in with windows, natural daylight. Natural daylight is really important. We know that, but natural daylight in a classroom where you're learning your cognitive abilities are learning, you increase your cognitive abilities 26%. Where do you get results like that? 26% of a brain boost by having a room with daylight. And if the daylight, the window to the outside has vision of trees with greenery, it's 28%. And all this data is available if our listeners would like to research it, but it's called the classroom phenomenon of natural daylighting. It's all powerful. So I always say it breaks down to three points. Understand your environment, think about the task, and then think about the user experience.  Nature, the volume of the space, the task at hand, and then understanding the user experience. And when I say user experience, I don't know if you wear cologne, perfume, all of these things, but your sense of smell is so powerful to your brain. You've probably maybe been to an open house where the realtor had some chocolate chip cookies. Right? And then you're like, I love this house. Do I really love this house? I just love chocolate chip cookies. I can't remember. But Disney knows this. And so when I was at Disney and I was designing happiness for you, your brain, when you walk down Main Street on the left side, there's a restaurant or a shop called Gibson's Ice Cream Bakery. And underneath the windows, there's a vent.  That sense of that smell of vanilla, why are they doing that? But that smell of vanilla at the height of a stroller of a child, pre-cognitive, right? They can't read, they have a mastered language yet. It connects with them and that happy emotion. Disney knew this so much that in the 1980s, they actually got a patent for it called the Smellitzer Machine. And whenever I would design something at Disney and I would start off with like a blank piece of paper, the first thing I would design is what is this going to smell like? Then it was, what is it going to sound like? What's the ideal decibel level? And then I go into what does it look like? A little different for an architect. You know, that user experience first? So sometimes my solutions are not building. They're completely outdoor spaces. Or there I elevate you so that you have more blood flow to the brain. And I'm like, we need to be at 1500 feet above sea level to design what you're going to do here. If you're going to work on a bio and tech a cure for COVID, we need to know where those universities, those think tank locations are as well because they affect, we all, all of it, it all affects itself in the brain. Does that make sense? It does make sense. And there are many things that are starting to make sense. Now I understand perhaps why almost every shocking center here has a fountain. Now that may not work at the East Coast as much, but I suspect there are other solutions for the senses on the East Coast. It might be the chocolate chip cookies. I want to take us back to Assisi, a little connection there, if I may. And that is, what about sacred architecture? Like architectural sites considered sacred churches or one memorials, the Lincoln Memorial, the Vietnam Memorial? How does the brain figure into that and what connections? I love talking with you. Okay. So that is like an extra credit question. That we call neuro phenomenology. Neuro phenomenology, it actually has a whole name. And I was just in Washington, D.C. and there was a whole conference on this. And really it boils down to this, is faith is the absence of sight. So if you close your eyes and you're in a spiritual space, what information do you get? Is it the reverberation? Is it the senses? Is it the sound on the pavement? What are those senses that tie into this conversation? Neuro phenomenology. And what we have found is enormous. So we can adjust the, so for example, if you are walking quickly or slowly, it affects your brain. So when you go into spiritual spaces, what we found is the height of the ceiling, the architecture, the way the, it's called a groin vault where you have, it's like a canopy of trees where you have one structure crossing over to another structure and then they intersect.  That's why they say if you ever have writer's block, go for a walk. Because when you go into a cathedral, when you go into a church, when you go underneath a canopy of trees, when you go into an area that has an overhead structure that connects, your neurotransmitters start to put ideas together that we haven't thought of before. And it comes in the frontal cortex of our brain. This is our creative area. So right here, it's pre-cognitive.  I love that music. I love the food. I love this fountain. I love Italy. You know, all of those things happen and then you break it down to is it the language? Is it the food? Is it the music? So neuro phenomenology is what it's called and it activates the brain. How does this all connect to happiness and how do we sustain the happiness? We've done, we've had, I've had a guest that we talked about happiness and just when you think you've reached your happiness, something happens and you feel like the rug has been pulled out from beneath you. Are the trees going to keep us happy or is there another formula? There's, there's two parts. So when I was talking about the environment, the task, and then the user experience, understanding ourselves, awareness is the beginning of your happiness, right? So what makes you happy? So there's a hormone or chemical that gets released in your brain that happens and I'll, I'll do it a little cheat sheet dose, a dose of happiness. D-O-S-E. D is for dopamine. O is oxytocin. S is serotonin. And E is endorphins. Now, I'm a dopamine person. I'm a planner. Like Darlene, I was so excited to meet with you and to speak with everyone. And so I was thinking it through. I said, oh, I hope I remember to say everything that would help everybody. My wife, you usually marry the opposite person. I'm married to an endorphin. My wife runs around like crazy. Christmas Eve, she's buying the presents. Thanks. Go back before she's getting the turkey. Kind of drives the dopamine person, but we have the most amazing meals. In the middle is serotonin and oxytocin. Oxytocin, you think of the O-X, it's the cuddle. It's the cuddle one. So a mother cuddling a child, it's a hug. There's a great MRI that was taken of a radiologist who was kissing their baby and their brains lit up in the same quadrants when they hugged. So oxytocin is the cuddle. Serotonin is the tactile. It's hair dressing, woodworking, gardening. So happiness is tapping into these natural chemicals that are free inside of your body and you being aware of what your superpower is. So I know what my dopamine, I know what mine is. Mine is the dopamine. I love to plan. You might, what do you think yours is? I don't know. I don't mind planning, but I don't think that would be my choice. If you're doing this, I might think you're an endorphin because you're thinking quick on your feet. Yeah, that's true. You know, that might happen too, but those are how you tap into happiness. Know thyself, understand that there's a free chemical that gets released in your brain when you tap into that element of happiness. The happiness is tied to what is it that you really thrive in doing. And so many times I've got three kids. I ask my kids all the time. I got one that's an athlete, literally loves to run around. I have my daughter as the planner. Her room is immaculate. Her homework's done. It's perfectly lined. I have my other son that is more of the maker. He is the serotonin guy. I want to speak to them. If they were my clients, I would want to build an environment for them that they excelled, that they brought. If they were a business to business, you'd want to make sure that I speak their language. If they were business to consumer, I want to make sure that each different person that walked in felt the connection to my company or my business or my service. And if it was a customer to customer, if your social media is understanding who your community is that you're speaking to. It's so simple. It's so accessible. I remember being on an airplane and I had this woman. She said she owned a bathing suit company. And I said to her, and she goes, oh, I've been working on when they unwrap the bathing suit.   I said, well, when you open the box at the bathing suit, they're going to go on vacation. What does it smell like? And she goes, I don't know. And I said, well, you should design that because it's going to smell like something. So she ended up taking the tags and making them smell like coconut sunscreen. And so whenever people smell that, they think of her company. Her company in the beach. So when you said opening the bathing suit, I instantly could smell the smell of a bathing suit. And generally it has some unpleasant rubbery latex stretchy kind of smell to it. So smart move. She said she had the right seat on that plane. That was a good flight. So what advice would you give to individuals or organizations looking to incorporate neural architecture into their worker daily lives? I think with the advent of artificial intelligence, one of the things that we are not able to duplicate in the human brain is our sensory stimuli. The tactile, the smell, the sound to some degree, we can do visual, right? So recognizing how powerful your business is to get ahead and thrive and find and really dig down into your groove. So recognizing user experience and understanding all the five senses. And if you don't design for it, you still have them. So if you don't know what your place of work looks like or sounds like, it's still going to have a sound or if it smells like or if it, you know, how comfortable everything is. All of those things exist. Either you design for it and you optimize it or you don't. Those would be the things that I would say a neural architecture is evolving. So what I say that is we have more data to show the success. Like I designed a restaurant in downtown Disney for Planet Hollywood. And the gentleman came to me and he said, Richard, this is my 19th store. I know exactly what I'm doing. And I said, what is your restaurant smell like? He goes, why? I go, what is the, what's the temperature inside the building? He goes, I don't know. I go, well, what is the sound level? It's like, I don't know. And I said, okay, so I ended up pumping the smell of the fresh baked bread over the front door. I made all the landscaping, all the ingredients, rosemary, onions, scallions, peppercorns. And I ended up making the audible, no more than 72 degrees, 72 decibels, 80 degrees, by the way, is a garbage truck. So 72 is really high. So you want to make sure none of the managers are cranking it up. He ended up signing a lease. He had to make $10 million in 10 years. And he made $10 million in one year. And he says, yours sounds. He's on the plane and go to Paris and fix that one, go to New York and fix that one, go to Florida, fix this one. So I ended up going around the world with him refining his business model, incorporating all of the senses. Thank you. This is a quick question. And we're running, we're coming close to the conclusion of our time. So it requires a quick answer too. And that would be, am I correct to assume that with, let's say Alzheimer's, for example, that triggering with smells might be something that would trigger memory, lost memories? Or is that hoping for too much? No, no, I think you're there. That and music. And music. Well, Richard, this is the conclusion of, it's gone very fast. And I have so many more questions. And I look forward to spending some time with you in the future. And I've learned so much. And I hope our viewers have as well. And with that, I must tell our viewers that you have been watching The Creative Life on Think Tech Hawaii as we discuss the exciting growth history and practice of neural architecture with our guest, neural architect Richard Fleming. Join us in two weeks for another episode of The Creative Life. And until then, Aloha. Thank you so much for watching Think Tech Hawaii. If you like what we do, please like us and click the subscribe button on YouTube and the follow button on Vimeo. You can also follow us on Facebook, Instagram, and LinkedIn, and donate to us at thinktechhawaii.com. Mahalo.


The lovely part of the dance in the halls, in the little small bedrooms, for me that is the growth compass. We have seen a lot of innovative ideas, a lot of engaging ideas coming out of social 20-20 social, which has given us tremendous value. The three words that come to my mind if I have to describe or if I have to summarize my experience with 20-20 social will be innovation, deep understanding of knowledge of the subject and the medium that they are exporting and extremely dedicated and focused as a team to the objective. We need to win in the virtual world and we set some very clear goals and I am really happy that we made the right choice with 20-20 social. For me on one end they have helped us to kind of grow our influence and to connect with our digital natives to become our unpaid army. On the other hand they have also kind of been happy to stretch to new assignments that we have asked them to get involved with us with an open mind and with a positive energy. To me that is something that I value a lot in any business partner.