What is up everybody? Welcome back to the channel you guys in today's video I'm gonna be walking you through How to set up your Facebook business manager now, this is what I've been coaching small business owners on real estate agents on Since 2016 into 2017 is really pretty much seven 2017 2017 Just started really diving into Facebook ads and learning the basics right and then before you knew I started teaching the basics and then I ended up building an agency around the basics and to this day I'm still teaching real estate agents and small business owners how to to implement The basics right the basics when it comes to Facebook advertising Instagram advertising and just and just overall social media marketing Primarily for local business owners. I've worked with with thousands of local business owners your realtor your local You know your local real estate broker local realtor right local business owner your local insurance agent You know these are small business owners that are looking to really build a local brand And that's where it becomes super effective when you can learn these different ad platforms whether it's Facebook Instagram TikTok whatever LinkedIn I always say hey find your favorite platform and learn how to run an ad on that platform If you're a local business owner, right? If you're building organically and nationwide and you can get a customer around the world for sure that Organic is your best friend post post post post Until you freaking can't post anymore, right? But if you're a local business owner if you have a specific audience if you're targeted a certain niche a certain Demographics a certain age group a certain affluent level Is that the right word? Right a person of wealth and you know like these are demographics of our ideal Customer of our ideal client of our avatar and that's why when it comes to marketing people think that social media posting is marketing It's like dude. No, it's not like like the 4,000 friends that you have on Facebook None of them live in your local area, right?  This is the back end This is the the what what what Facebook calls your business manager? And what I'll what I'll really touch on really quick and the reason why I'm gonna set it up is because what what I've found and what I've seen thousands of agents Thousands of small business owners what most of them don't do is they don't do this part. They don't set this up That's why pay attention Stay with this video to the end because I'm gonna literally walk you through step by step And I'm gonna have you bookmark the only seven things you'll need to click on when it comes to setting up and in successfully scaling Your Facebook ads Instagram ads there's only seven things in this back end in this business manager that you'll ever need to click on And I'm literally gonna set them all up for Cassandra right here So wanted to walk you guys through it and in real quick as I was gonna as I was mentioning What I found after just consulting with thousands of business owners right on this basic step, you know since 2017 No one really sets up their business manager. Most are boosting post, right? How many of you are guilty of that comment below comment below if you boosted a post Or if you just thought of Facebook ads as boost in a post, right? You post on your business page and then boom you get the little blue button and it says boost post How many of you guys boosted post right? You don't ever want to do that like for many many reasons which I'm gonna explain And I'm gonna show you in detail as I walk you through here today huge huge difference That's difference on what we're gonna do. So don't ever boost post that is literally burning money You want to boost post just freaking paypal it to me.  I'll take you know, let me let me spin it on something, right? Because that's burning you're just burning it don't boost post and and I'll go into detail again here as we move forward on Why but that's what I normally will see or a person will run an ad through their ads manager Which the business manager and the ads manager very similar for sure But that's all they that's all it is is the ads manager, right? So most business owners that I've came across Whenever I ask hey Have you ran a Facebook ad and then I go and look at their business manager Which is what I'm gonna set up today and they've been running ads from their ad account Excuse me from their personal account or boosting post and the personal account is your as manager So you don't want to run it through the as manager You don't want to boost a post you want to take it a step up and set up your Facebook business manager in the business manager You now have access to the pixel The pixel is a piece of code that you have to put on your web page that you have to put on your landing page That you have to put to track any activity whatsoever to report that data back to Facebook, right? So if you're if you're if you're promoting anything online, it could be anything Shopify Whatever you have a freaking presence on the internet Facebook pixel is what goes on that page. You now have access to it through the Facebook business manager Your custom audiences, which we'll get into your custom conversion Now I can really start tracking and really scaling up my ads through the business manager So here's what we're gonna do you guys Buckle up comment below if you want me to help you like reach out to me Let me help you set this up You're gonna see it here and and how simple it can be but but if you need help with this comment below any questions comment below And and I'll be happy to answer them right away. So let's get started. Let's set up the Facebook business manager This is 2023 and beyond And I'm actually gonna take you through from the beginning. So this is her personal profile, right? So if you guys are on your on your Facebook personal profile Just go to your home go to your news feed on the left hand side Normally, you'll see ads manager And if you don't see it here at the top to the left click on see all But this is Facebook is constantly changing. They just changed again on me Literally three seconds ago when I clicked on see all normally when you click on see all you'll see your ads manager tab And that's where I normally have you go in in through the ads manager But here in this case, I'll still click on see all and then now I guess it'll take me just I'll click on the ad And it'll bring me over here. I'll go to meta business suite And then from over here, I'll click on these three lines And then I'll go yeah all tools and then I'll find the ads manager right here Okay, now what I really want what I really want is I want the business settings Here's the page settings and and I'll get there Yeah, I don't see business settings, but I'll get there from the ads manager So that's what I want to do I want to take you guys through the right way So that's how you get here. This is where we want to be right? This is where we want to be but where we ultimately want to be is we want to be in the business settings So we want to see which accounts She has or anyone has if you have like right so follow my lead here Follow my lead follow my lead Hit the three lines go to business settings right business settings. That's going to bring you over here So what you're looking for is is hit this drop down in the top left What you're looking for is you're looking for the business account Do you have a business account? And if you don't have a business account right here, then you wouldn't even be seeing this right now It would have taken you straight to the to the to the crate an account Beginner login page and you would have started there And then you would have named it whatever you want kassandra void Right, you would have named it whatever you want and that's cool. And then once you name it there save boom next Then it brings you here Okay, so some of you guys came here right away Some of you guys had had had to set the account up and you named it now you have a business account name Right, you just named it three seconds ago, right now you're here now you're here So in this case with kassandra This bottom account this is where people boost post right so by default you have a personal facebook page You have a business page now you think you're in business and in all that you got a facebook business page boom You post over there now you're now you're boosting posts those those those assets and those and that account is in this bottom one Right, so by default we all have a boosted post account. We all have an ads manager That's the bottom account what you want to do and then that's this is what i've been teaching You know for years now what you want to do is you want to set up a business account And you don't have to have a legitimate llc You don't have to have a tax id number or anything like that an ein No, it could just you could name it whatever the hell you want So so in this case, she just named it kassandra void, right?  That's what you want to do Right, that's what you want to do now. Here's what i'm going to have you guys do next Here's what i'm going to have you guys do next Now right here at the top i'm over here using a pc some of you guys are on mac But right here in my bookmarks Um in the blue blue space, right?  I'm going to just put this for for whatever for now. Um Because this i'm just doing this for the video for training purposes But but that's what you guys want to do that's what you guys want to do Right, that's what you want to do and have a bookmark folder Have a folder at the top so boom now what we're going to do is we're going to we're going to we're going to bookmark So let me save this so now boom right here at the top. I got my folder, right fb business manager This is my freaking folder now. I'm in business So here's what I want to do and here's what I'd coach my clients on I take people literally by the hand I'm giving you the game right here on youtube So try to tell my youtube fans that are watching this man come below hit the bell Hit the like if you're not going to subscribe because many people watch the dent watch my videos and watch videos in general us as consumers we watch Billions of hours of content on youtube From channels that we're not even subscribed to so I get it a lot of you guys are watching this You're probably not subscribed. You're probably not going to subscribe hit the thumb just to like the damn thing Just give me some love that way. I freaking appreciate you from here to the moon. Um, just just give me a freaking thumbs up Um, but now what we're going to do is we're going to we're going to fill in this folder with the top seven Okay, and that's what I teach clients.  So so so that's what we're doing here So so if you want me to help you with this you guys reach out to me reach out to me Reach out to me. Um, so here's what we're gonna do. We're gonna we're gonna fill that folder We're gonna fill that folder And we're gonna keep it simple and what we want to do first is click on pages This will be this will be our first bookmark. You want pages? Obviously that that's your page if you don't see your page here click on add Go to you don't need it. If you don't even have a page then yeah, create a new page from here Have it connected to the kassandra void business account. This is the new business account This this created a page you can always create a page from here But if you already have a page if you already have a page you're gonna add a page That's what you're gonna do. You're gonna add a page. Okay. Um, so in this case, we already added her KW page right there and then you got to always always make sure that your name is here at the bottom If you don't see your name at the bottom, it's gonna you're gonna click on add people Click on this box to to the left and then just make sure you full control yourself Right. So so you're just I'm gonna take it through literally connecting the dots. That's what we're doing here We're just connecting the dots. Um, that's what this is all about This whole business manager and again the the not it not again, but let me kind of bring it up now Why even set this up, right? Because some of you guys are like, dude, I'm I'm good.  Some of you guys are like, I already lost some of you guys You're like what the hell's all that the reason why we're sent the business manager The reason why you want to access and only run things out of the out of the account at the top now Is because again now you're able to collect all the data the pixel data the custom audience data You can create custom audiences You can you can you can really really scale the account Because you now have these other assets you now have a domain integrated with facebook Right and then that's right here domain. We're going to integrate the domain So so so now you just have access to to the real hardcore data that's needed In order to to to build this brand that you're trying to do so here page right there boom And let's make this our first bookmark. We're going to name this one business settings Just keep it that simple business settings and put it in the kassandra The cassey folder bam done done that's one of seven done ad account is the next one Ad account is the next one.   This one damn video is going to show you at all This is the basic foundation.  Okay, because this is all you really need Um, so ad account. This is what's tied to the credit card, right? This is what's tied to the credit card. So here, um I don't obviously don't have that credit card But i'll set it up. I'll create a new ad account. I'll create a new ad account and i'll still somewhat set it up And we're going to go with we're going to go with, um, the name she's using For all of real estate, which is the name she's branding is kassandra Or sold by kassandra sold by kassandra sold by kassandra That's what we're going to go with sold And she sold by kassandra. Yeah, we're going to go with that name We're going to go with sold by and you can name this whatever you guys but stick with me What I do is I I I want everything is to to be consistent, right? So I I go with this whatever name I'm coaching a client on on branding on social media the username, right instagram.com forward slash sold by kassandra facebook.com forward slash sold by kassandra Right, that's what I teach that's step one in my whole five step blueprint is customizing your links If you have that username make sure you have that username on every platform Regardless if you use Pinterest or not secure the name, right? That's your name. So over here what I also try to do is is keep it uniform, right? Keep it keep it consistent. So that's her name. So I'm going to go with that. So I'm going to go with that And I'm going to leave sold by kassandra for everything. So that's that time zone. She's actually She's not los angeles She is she's yeah, she's phoenix. Yeah, perfect and then u.s. Dollars So what I can do that can take her this far, but obviously I don't have the card information Because here so this is the ad account, right? This is the ad account You're going to check the circle make sure you're tied to everything full control assign Add payment info. This is where the credit card information would go right or or um, yeah mountain time perfect Or you could you could pay palette So I'm going to I'm going to take it this far and then I'll leave it and then I'll just I'll just leave it right here And then it'll just be pending, right? So so we'll just go deb it Yeah, and then it'll take us to this part and then we'll just come back to that So that's the ad account. That's where the credit cards pay is tied to right? So when you're on your facebook ads instagram ads boom is tied to that to that credit card now assets Might be too early to add assets. We'll come back to that But we're going to connect we're going to connect some assets as well. So that's the ad account now. Here's the deal Here's the deal. This is the second bookmark. This is ad account This is ad account. Okay ad account make sure it's in our folder, right? Make sure it's in our folder and boom done We've got our second bookmark Of seven. So now we're moving along now. We're moving along and I'll show you where to put that credit card information That's going to be another bookmark Here in the next few minutes so so hold hold hold stay with me So so here's the deal to you guys this ad account ID number this ad account ID number is is important too now now There's nothing you guys can do with it. So that's why you know hiding it I don't really need to need to do that right now because there's nothing nothing You have to be a super crazy hacker to be watching my videos right now to even know what the hell to do with this number Um, and I don't think any crazy crazy. I don't know dude. I don't know some of you guys probably are crazy I don't know. I don't know but but hopefully I don't have any super crazy hackers following my channel here Um, and keep it all real man. Keep it all real. It's all good. It's all love Like let me help you with this stuff you guys, but this is the ad account ID number, right? Um, so in the event that anything happens to your facebook anything in the event That they get to reach out to facebook and ask any question whatsoever Normally they'll ask And it's the first question. What's the ad account ID number and that's the number right there So you want to bookmark that that becomes a bookmark the next one make sure your instagram account Make sure your instagram account is connected right here. So when you start running ig ads It's it's optimized over here. It's configured over here Because what you want to do is you got to also add asset which you're going to add the ad account So you're going to tell facebook you're going to tell facebook Any ad that I have running on instagram charge this ad account, right? So that's what I just did right there I done it right there boom We're good right there now what I want to do that one and that's not a bookmark So i'm not going to bookmark that i'm good on the bookmarks right now next i'm going to hit data data sources And i'm going to go to pixel. This is what I want. This is the money This is what has to go on my website no matter what website you're using on the internet, right? This is what you want to put on your website regardless if you're actually even running facebook ads Have it on your website like at least have these custom audiences set up So so you're at least capturing organic data if you're even getting organic data Which which which is the whole myth right most of us think that okay because I have a website and I and I look professional People are freaking finding it.  No hell. No that couldn't be farther from the truth You guys that's a super myth that just because you know you're online or just because you have a freaking website People are finding it. No, they're not.   But but even even these websites as fancy as they are they're not getting traffic the actual agent website No, dude, you got to market that you got to freaking run traffic to it Right and so and so the pixel the pixel has to go on everything has to go on everything So here's what we do we name it the same exactly what I named the ad account I'm now naming the pixel. I'm keeping everything the same. So I'm going to hit continue I'm going to take this over here. I'm going to hit set up the pixel now I want to go manually add code to website and then boom click right there Copied the pixel now. I have a pixel now. I have the pixel. Here's what I always recommend as well Email it to yourself just for the hell of it. I'm going to have you bookmark it That's going to be a bookmark And then and then once you actually once you actually Let me open this up Once you actually Put that pixel on a page then it'll be active And then you can always grab it from that page. So you'll have a copy of it here in your in your email I always recommend email it to yourself And then you'll always have a bookmark and then you'll always have it on any website that you're currently trying to trying to run Right. So so in this case, here's what we're going to do I have her pixel and I also have her cartra. So I'm going to I'm going to log into her cartra here And I'm going to add the pixel and whatever website Service or or software you guys are using Um It's pretty much all the same. So here I use cartra for for any of you guys that are online trying to do anything online landing pages First of all are must right. So so whatever software you guys may be using out there It's all the same. Like you just come into the settings wix website builder Whatever, it's all the same go into the settings find the pixel find the pixel. So with cartra here For any of you guys trying to build anything online cartra is what I've been using since 2018 I built an entire business around around freaking cartra I have hundreds of videos on this youtube channel on cartra The basics of cartra like because because at the price point It's like dude, there's nothing there's nothing I've came across that that that's better not even click funnels click funnels It's freaking still dominant number one, but it's it's much more expensive It's much more freaking complicated in my professional opinion Um, and it doesn't have all the services that I actually need if I'm in the service-based business If I'm in the client relations business if my whole business evolves around getting someone on the phone Right talking to people one-on-one, right? That's a real estate agent. That's an insurance agent.  That's a that's a notary Right, you're dealing with with clients, right? You're in the client services business, right? And and and that that's that's a lot of us. That's a lot of us That's that's the majority of small businesses their mom and pops, right? So so when it comes down to it, we're all now trying to build something online We're all now trying to build a presence on social media The whole magic is getting people Off the whole magic is yeah making the connection communicating building your audience and building your tribe But then also getting that person off getting them Ethically bribing them to come off and that's in the in the form of a free download a free pdf A free webinar a free case study a free class a free training whatever maybe Right that that's what we typically see That's what gets that person to click off of instagram come over to your landing page opt-in for whatever because they're interested in it Right and and it's good information. It's value But that's what it's all about is the back end the back end That's kartra the landing page the email auto responder So the moment I come to her page and I enter my name and email because I want more information regarding this listing Right, here's the here's the real estate agent, right? I click the button I enter my name and email boom automated emails go out. Hey, Dave Blah blah blah right these are basic automations you guys basic tools that automate our online presence that on that automate our online business And and really now marketing, you know, really really plays a part plays as part And so here's what I'm doing here's what I'm doing in the settings here in the settings in the settings in the settings Tracking code. Let me paste in this pixel really quick Apply and all I'm gonna do is actions publish live And I'm gonna grab this link here so we can test it And what I do is I have this simply let me get out of here I have this simple software. It's a plugin that sits at the top facebook Download this if you haven't already facebook pixel helper. It's free. It's just a plugin You want to go to the group to the chrome google store? So if you're on the mac, you know the same thing you could just go to the chrome google store facebook pixel helper And then just install this right you'll hit the blue button install and then boom It'll just sit here at the top and it's this gray box. So whenever I want a website They'll let me know if that person's pixling me, right, which I don't care.  I don't care. I don't care about none of that I have it just to test my pixels just to test my pages just to make sure my shit's firing Right, and then that's what I'm gonna do here. So so in this case right here I'm on I'm on google's page, right? There's no facebook pixel on their page, right? They're tracking me in a million other ways But if I go to her website, so now her new web page that I just put the pixel on boom this thing lights up Boom this thing lights up. So look at that. So now it tells me right here. Boom. So by Cassandra is the name of the pixel And and and it's picking up. So that's what I wanted. That's what I wanted, right? So now one more page real quick and all and I'll bypass this part for you guys I'll be right back What I just did is I just added it. I just added it to the thank you page So now I have a now I have a landing page my squeeze page has has that has that pixel on it boom So now when people come here Whether I'm posting this link on facebook instagram running an ad whatever now facebook can start tracking those who land here Super super important you guys that's that that's the first page the squeeze page the thank you page I just set up so now here's what we want to do so back to here We're going to scroll down and just make sure that number two is turned on. Okay, so we're going to turn that on Make sure that that's turned on And then where did it go? Where did it go? um Actually, I just lost it Okay, so turn it on took me straight here. So we're good. So right here pixels right here pixels now your green dot May be red in the very very beginning. It's red You just put the pixel on the page, right? We just put the pixel on the page So what you want to do is just refresh the page Refresh the page let facebook read that pixel for the first time which they just did Then I can come back to the the pixel page and here's what I want to do Refresh this page and then boom that dot would turn green, right? So you'll go from red dot to green dot and then here's what you want to do You want to always add people always add people add yourself You need full control assigned and that's it. That's it now that your pixels right there But we're not going to we're not going to bookmark it from here. I'm going to show you I'm going to show you where to bookmark it um From next and in fact, you know what let's just let's just do that now Let's bookmark it from there now. So so right here pixels what I I'm going to have you bookmark it from over here We're going to click on right here top right open an events manager We're going to open an events manager and I'm going to have you bookmark it from over here Because this is where again, I had you email it to yourself. I had you email it to yourself. Um, um You now have it on a web page. We now have it on on cartra in this case, right? But If you ever want to grab it from here, this is where you're going to grab it That's why I have you bookmark this page. So again, we clicked on we clicked on events manager But you can always do it from here the three lines in the top left as well So you'll always see the three lines and if you're on any of my videos You'll always catch me talking about the three lines three lines three lines on the top left You can always get it from here as well. So three lines events manager. That's going to take me straight here I want to make sure in the top left Let's go back to events manager in the top left data sources We want to come back over here And we just want to bookmark this page. So we're going to bookmark this one hit the star This one is pixel and this is going in the cassey folder done Now in the future in the future, you'll always have this bookmark, right? You now have this bookmark in the future All you're going to do is scroll down just a bit and you're coming at add events from a new website install code manually Copy code That's it. You could take it all the way through if you want to continue Make sure these are all blue make sure they're all blue if they're if they're not all blue Turn that off turn that off turn it back on. They're all blue continue continue continue Go to pixel overview. That's it. So you should have bookmarked this page, right? Hit the star in the top right bookmark this page and you can always get your pixel From a new website install code manually copy code. That's it I could continue if I want but I could leave it like that. I got the code in my hand. Boom. There it is there Right. So so that's that's um That's another bookmark. So so far you guys so far we got business settings add account pixel now what we want to do Let's go back. Let's go back. Let me go back. Um Now our next bookmark is going to be right here the ads manager So to get here three lines in the left everything is three lines click on ads manager Right ads manager and then we're going to simply hit the drop down See more ad accounts and we're going to we're going to go with our soul by kassandra our soul by kassandra We're going to go with that one. Okay, so it's the top one click on the top one bookmark this This is the new and right here. No, we don't need need any of that This is the new ads manager. This is the new ad account Which is sold by kassandra on where we'll run our future ads from right when it comes to this particular when this when it comes to this actual business So we're going to hit the star. This is going to be ads manager In that folder. That's it. Next one. We're going to go back to we're going to go back to business settings because what we want to do here real quick, um Is we want to also we want to also Um integrate the domain. Okay, so what you want to do is click on brand safety go to domains And right here is we're going to add your domain. So, um, we're not going to request access to a domain We're going to create a new domain Which is a domain that you already have in go daddy, for example, right?  You got to be running ads to a landing page. Um, so there's a fortunate trial I've been using cartridge since 2018 anyone that sets up a fortunate trial gets my time for free Where I take it by the hand I train you I teach you You you get access to my course and in all my coaching When it comes to just launching simple sales funnels landing pages membership sites Email auto responders all that is in cartridge. So I always tell people dude, just compare it Whatever software you're using now click funnels freaking kajabi Mailchimp a webber whatever whatever software you're using now just simply can compare it to cartridge That's all I say activate a 4j trial. I'll email you my schedule and we'll chat. Okay. So right here Right here is where you put your email. So I would put in fact, it's the same one. It's sold by kassandra sold by kassandra Dot com and again So so you can put here you could put any website address really But it's really the the website address that you're going to be running ads to and so if you have a dot com And it's simply going to a fancy website right now You can put it here for right now. You can put it here. You can put it here But I'm not I'm just saying I don't recommend running ads to that Right, you want to be running ads to a landing page to a landing page to capture the lead Or even to a facebook form even to a facebook lead form For sure, but you got to integrate the domain. So integrate your domain. So it's sold by kassandra Dot com. I'm pretty sure that's her That's her um That's her email. Let me just double check It is sold by kassandra sold by kassandra sold by kassandra sold by kassandra One s. Yeah, so that's yeah, that looks right. Okay. Cool. And then add and then here's what you want to do You guys here's what you want to do.  Okay dns text dns text and then we're going to follow instruction number two We're going to click on instruction number to the bold link facebook dash domain dash verification equals 97 Just click on it and then boom it copies Now what we're going to do is we're going to go into go daddy and i'll take you through the entire dns It's super simple once you know how to get to it Okay, so i don't have her Go daddy, but i'm gonna i'm going to use this one as an example. It's the same exact thing Just go to your domains go to your domains, right? Just go to your domains. Let's just say for example It was it was this domain right here um Let's say let's say Colorado relocation specialist click on that domain and all we're going to do is we're looking for managed dns Okay, you're looking for managed dns click on that And then all we want are the records we want to get to the dns records. Okay, so now Facebook right here go to your domain register log into your account and find the dns records Right and then now follow the instructions to add a text record in your dns configuration So we want to add a text record a dns text record and here's how we do it all we do is click on add The type is txt It tells you right there the at sign or email, but we're going to go with at sign. So i'm going to just hit um The at sign and then the value I paste in that link default ttl default leave that as is add record And that's it that is it for go daddy now what we want to do Now now Yeah, so now what we want to do is we want to go back to facebook And click verify domain sometimes that happens most of the time it happens in five seconds Sometimes it could take five minutes. Sometimes it could take 55 But but as long as you as long as you you set it up on the go daddy side It successes and then boom come over here verify domain a few times if needed normally one time Now in this case I used a different completely different different domains So that it's not going to verify at all, but that's how you do it. That's how you do it Um Verify domain and then boom that's that's good And then the last part over here before we move on the last part is the business info You want to come in here and make sure that all of this information is is is filled out You don't need tax ID. You don't need a llc or or any type of corporation for quote unquote legal business name So put whatever. Um, in fact, let me just put Um, I'll just put I'll just put sold by actually I'll just put Yeah, perfect.  I'll have her do that, but um But here at the top here at the top edit the primary page You type in You type in your name or your page name and you'll see the drop down always always always go with the drop down Do not just type something in and expect it to save always go with the drop down If you don't see the drop down, you're not typing it in the right way. Okay 100% always wait for the drop down There's a drop down. I'm going to save I'm going to refresh the page and then the profile picture updates That's what I want now. I'm legit now. I'm legit now. I'm legit. Okay, but again, I want the business details Do not need the tax ID Scroll down scroll down scroll down. What you do want to do is you want to set up this this two factor authentication Set this up to everyone right set this up to everyone and then also verify this email this email needs to be verified Which I'm going to have Uh verified right now You're going to enter the email so let's enter we're going to enter the email and then we're going to simply confirm it On your email. So once you enter your email right there, you guys, you're going to you're going to go to your email and confirm it Make sure you do that for sure. Okay, so let's do that. Let's do that now Perfect, you guys we're good there now. We're out of the business settings. We're out of the business settings We went to the ads manager already. So now what do we have in our folder? We have We have business settings ad accounts pixel ads manager. We're going to click the three dot or the three lines on the top left Let's go to billing. Let's go to billing. Let's go to billing. We're going to go to billing We're going to click on payment settings and we're going to bookmark it from here. Okay. We're going to bookmark it from here This is billing Billing done. Okay. Now you can always know your balance. You'll always know what card is on file Down here, you always want to make sure you fill this out as well This has to be filled out as well. Actually, I think I got to fill it all out But that this part needs to be filled out. So Cassie shout out to Cassie When while you're watching this go fill this part out go fill this part out and it's right here in billing Okay, right here in billing and again everything on bookmarking you guys is pretty much right here to the left Right on the three lines. So everything on bookmarking is is there But again, this is just overwhelming right when you're we're looking at all this crap or like dude Where do we even start? It's a seven the seven bookmarks. That's all you're gonna need It's all you're gonna need But make sure you come down here business info fill that out And that's that's a bookmark now the next bookmark the next bookmark We're going to go to the three lines and we're going to go to audiences Audiences is literally what it's all about audiences. I truly believe 99% of social media marketing is about audiences Creating your custom audiences and retargeting those who engage. That's it The person who can keep getting in front of the person who can keep getting in front of you wins Bottom line bottom line bottom line So we're going to come over here create a custom audience and these are all the different sources that you can create an audience around So if you had a customer list imagine having a list of all of your the past 400 customers of your business You could take that list upload to facebook and say hey facebook Here's 400 of my actual Customers people who gave me money, right? There are people who actually purchased from me Here's 400 you actually to take shoes. Let me let me let me let me really make this real You know a little bit you need a little bit more than 400. Let's say get a thousand a thousand one thousand one thousand You got one thousand name and emails one thousand name and phone numbers on a list These are these are one thousand of your these are these are this is a list of one thousand of your past customers, right? However, how you say that you know what i'm you know what i'm trying to say um and so and so That's crazy, right a thousand upload that list facebook will go out there and mirror facebook will go out there and find Millions of people millions of more people that resemble Them right buying patterns clicking patterns um often in patterns all these different data points Facebook can find you a million more people who resemble your 1000 customers Insanely insanely powerful when it comes to custom audiences and customer list Apply that to whatever business you're in that can be powerful What i teach a lot and what what happens a lot is simple custom audiences around websites You got certain web pages on on your website create a custom audience around every single link You got a buyer guide page create a custom audience a seller guide page create a custom audience All these different links that we have online should be custom audiences And that's exactly how people know that you're looking at that red handbag That's how people know you're looking at that freaking blue ball cap Right because you clicked on something you you did not purchase you left That person captured your audience captured their audience captured the data in an audience And and now they're showing you know another ad powerful powerful stuff you guys Website is what is what is used a lot video is what's used i think the most um Tracking those who watch a percentage of your video Super powerful.  First of all 99 percent of them.  So putting out video just like that organically for the hell of it when you're when when it's not even going out to Your ideal audience is a waste of time in my professional opinion when you're running ads on videos When you're running ads on videos you're a roasted agent.  You're targeting a local area You're capturing the audience of those who watch it, right?  They're seeing you again You do the same thing second time around by the time you go around your third ad You're now retargeting everyone who watched ad number one and number two You get to add number four.  This is all the stuff you can do now You guys in the business manager is what you could not do in your basic account. That's why we're here, right? So so video is where is where in fact, let's do one right now We're gonna do video. It's really those customer list website and video. That's it I don't recommend in lead form if you guys are if you guys do not have landing pages and you're capturing leads using facebook lead forms Super powerful a lot of that going on in 2023 and beyond lead forms create custom audiences around lead forms as well for sure I don't recommend instagram account facebook page unless you're or unless you're building something nationwide and global Then yeah, maybe maybe create audiences around and you have a very very very um general product or service and you can help a lot of people Well, I mean everybody can help a lot of people But you know what I mean where where you're actually where your demographics and your marketing can can span Unlike a local business owner That's why with a local business owner I do not recommend creating audiences around instagram and facebook because again you get people that follow you from all Over the damn place. So I don't need you guys on my in my audience I don't need to run an ad unless I have a nate unless I have just an overall general product But if I'm a local business owner, you know, I don't care about anyone that's following me on instagram They don't live in my area, right? So so so it's really video website and customer lists Let's do one right now real quick on video so we can at least bookmark this page and um And and and and get this thing wrapped up Here's all the different timestamps. So this is powerful you guys You're doing a one minute video track those who watch it for 15 seconds You're doing a two minute video track those who watch 25 percent of it Right, it's like dude. This is this is crazy powerful. So so for just for the for the example here I'm gonna and what I normally do too It'll normally do 15 seconds to 25 percent. Let's do 15 seconds. Let's choose the video And then so she'll have she has quite a few different videos on here Um, let's make sure we're in the right account, which we are you up here in the top right You'll see different pages if you do have different pages So always double check that Moving during the holidays. Let's just let's just grab any of these videos. We can grab any of them confirm And then the retention. I normally bring that down. I'll bring it way way down I'll have facebook keep people who have watched 15 seconds of this video Um in the past 45 days. They'll be in this audience. Okay, and this is just um example Example video 15 seconds Okay, cool. And that's how you create it.  I the freaking What did I do the um, I forgot what the damn name of it was um The duration. Oh, it's gonna bug me. Let's go to let's let's do another one. Um, because it's gonna freaking bug the heck out of me Um, create audience custom audience video What i'm referring the retention the retention the retention the retention the retention Yeah, so I set it to 45 days. So now yeah, just just in this audience for the past 45 days Those people will be there. That's powerful you guys. So here boom bookmark this bookmark this This is custom Custom audiences Bam in that folder done. We have one last bookmark.  It's what it's all about It's what it's all about always click up here the drop down to make sure you're in your account with the profile picture Top right super super important and now now we're here. Um, so now over here on the left hand side All we're gonna do is click on custom conversions And we don't actually know what we do we do have our custom conversion I'm literally going to show you how to do a custom conversion right here right now you guys I was going to just bookmark it but but but I have I have I have Cassie's um, Cassandra's thank you page Okay, so here's the deal I'm going to bring up both pages. I'm going to bring up both pages We have a we have a landing page and we have a thank you page, right? So there's the landing page Here is the thank you page Okay, so when it comes to ads when it comes to ads Let's say for example, and I'm actually gonna go I'm gonna go and we'll look at we'll look at a real live ad We'll just go we'll look at a random ad Let me go to the news feed. So I'm in I'm in her her account right now. Shout out to Cassie um If I just go home scroll down See what my friends are up to see what everyone's posting then boom. I see a sponsored ad As that person clicks on learn more as they click on learn more. They're coming straight to this one page Right straight to this one page. So that this is let's just say yeah, it's an ad they click They're coming straight to this one page As they opt in as they opt in they put their name and email They land on the second page The second page is the custom conversion. So what I want to do is I want to get the link Copy that link. I want to get that link Bring it over to facebook And this is the name the name is is What I do is I'll name 14 14 7 7 7 west Alex Alexandria And in this case you guys can can can name your your it's it's the thank you page, right? It's the thank you page That's what I'm normally that's what I'm naming. This is this is the custom conversion This is simply telling facebook out of my two pages. I got my I got my thank I got my squeeze page I got my landing page, right? I got my landing page and I have my thank you page Out of these two pages, which page is more important? We're simply telling facebook It's the thank you page if I can get people to land on this thank you page. I'm going to be capturing a ton of leads Right and and that's kind of a question that I'll normally ask people like when I'm talking to my clients I'll say hey, let me show you an example and I'm going to teach you something at the same time When you see an ad what do you what do you think the main objective is? What's the main objective? I'll always ask this question to my clients What is the main objective? Agents the habits you create determine your your chances of success Click below to discover the seven habits of highly successful rule of thumb agents What is the objective? Is it is it to give me to read it? Is it get is it to give me to comment? Is it to give me to click like what's the objective? What what I'll get 99.999 percent of the time is a person will tell me well david it's to give me to click Okay, is that is that really the objective you get one answer?  Okay, let's go with that you get one answer That's what you get.  There's your freaking click.  Okay, that makes sense If I just get if I just if I just get people to click They land here This is and keeping current matters shout out to keeping current matters I know they're a huge media company in the real estate space, but holy cow Your guys' marketing sucks like you guys are taking to a full-blown website, right?  Shout out to keeping current matters. Super freaking powerful company So let me give them the benefit of the doubt This is definitely not capturing leads So so what they're doing? Let's say for example, and here's their pixel Look how much data they're collecting on me. They don't have just one pixel tracking me. They have two These guys know what they're doing So they're not sending me to a page to capture lead because that's not their objective But their objective is to get people to click. Here's what happened. I clicked I came here Now I got facebook pixeled Now all they're doing they're probably running this ad at a super super super low budget Because all they're trying to do is get people to click so they can come And they could track you so now you're in an audience Now now I'll come back to facebook tomorrow and see another ad from keeping current matters So shout out to them.  But but but for me to spend money and just capture the audience I'd rather just run a lead ad and capture lead right because that's the business I'm in But here's the deal. Here's the deal. Here's here's where we're going with it. Here's where we're going with it as I now As I as I now click on that ad right? My objective is not to is not to give people to click. That's that's what you would say Well, David, it's it's to give me a click on the ad. Okay, dude. There's your click You just got 55 000 clicks and no one converted. That's a that's a click ad.  It's when they land here. It's when they land on this link So all i'm gonna do is i'm gonna take this link you guys Take it over to the events manager. I'm gonna name it the thank you page. So 14777 west alexandra Leads leads and i'm gonna put that in parentheses leads Leads that's my custom conversion. So now as I go run lead ads I'm gonna tell facebook specifically about this conversion and you'll see once we set up the ad So here i'm gonna just simply name it and i'm gonna come down here to select your own category The drop down recommended i'm gonna come down to lead to me This is a lead and all i'm gonna do is paste in that link. That's it. I'm gonna paste in the I don't need the HTTPS or HTTPS. I don't need any of that. I need Www. So like a standard and I don't even think I need the www. I think I just need in fact, let's do that over I think I just need um Because I want to just get you guys in the right habit. I just need actually that's the lining page I just need the domain. I don't need the www or any of that, right? So i'm gonna take that I'm gonna paste it in over here. I'm gonna hit create now. Here's what so this whole apple ios thing Here's where we now just take a few more steps. No big deal So now to use this custom conversion event for website ad campaigns set it up to share data using aggregated event measurement This is the whole apple ios thing. So go to settings So it says here in business manager go to your settings to assign the custom conversion to your ad account Right. So the custom conversion all I want to do right here Custom conversion. It's under data sources on the left. Everything is right here business settings custom conversion I'm going to come over here. Click on add assets. I'm going to add Add it to the ad account right add it to the ad account Boom that part's done now also real quick. Because Sandra all you got to do is go to billing All you got to do is go to billing and add your card Okay, so it's all you got to do the ad account There needs to be a card or PayPal tied to that ad account And that's all you're going to do is go to your folder hit billing and you'll be able to do it from from right From right here. Okay. So so back to the events manager Now what we're going to do is we want to go instruction number two in events manager Go to your domains web configuration and add this custom conversion. Okay, so right here. We're going to click on that And all we're going to do is we're going to we're going to actually and this domain hasn't been verified This domain hasn't been verified through go daddy. So we're not going to be able to fully fully do it Yeah, we're not going to be able to dammit.  You know what? I'm going to show you in a different account Let me show you a different account because I really want you guys to get this part Okay, so here's what we're going to do you guys I'm going to use this account We're going to click on this right here manage events Okay, and all you got to do is click on the blue button And you'll come over here to add events You either see one right here one highest priority You'll see one row right here If you don't see anything just click on the green one add events and you'll add this first one So here all I'm doing is tying it to the pixel. So you'll see well actually it does it by default It's right here by the pixel But what I want is I want the custom conversion now I just set up a custom conversion right now and named it this But on on the other example a second ago I used the address So whatever my thank you pages right whatever my thank you pages I'll just I'll just whatever it is the address. I'll I'll use that that's the that's the thank you page That's the conversion page. That's the name of the custom conversion just so I it makes it easier for me, right? So in this case Let me go back to it in this case This is what I put for this one This is actually a real live custom conversion that I got to set up. So um, so that's it actually worked out That's that you match that up with that the custom conversion to the actual custom conversion You just created click apply and that is it you guys. Yes confirm apply and now here's what we're going to do We're going to click on okay And now I'm going to come over here hover over the triangle go back to custom conversions and now I want to What I can do is I can simply go to my Thank you page. So so so I just added the pixel. I added the custom conversion Facebook just read it for the first time right here So now I can go back to my custom conversion page refresh this and now this pixel Is now it's it's it's inactive. It'll go active in the next few minutes. So now it's everything's connected It'll go active in the next few minutes. Um, and this is a bookmark. This is our last bookmark This is custom conversion. So what you'll do is you'll always you'll always create a custom conversion you guys Or on a thank you page So it works with any business man If you're trying to give if you're selling hats and you're trying to give me your website I click on the blue one. I click next next next. I enter my credit card. I click submit I then land on a thank you for ordering page That's your custom conversion page. I go to your calendar, right? Let's say you're you're in the you're in the client services business And you're you're all about appointments. You need people on the phone, right? You're you're putting all of all you're putting out all this social media content to to try to get people On on on the phone, right? It's all about getting people to your calendar When they put Monday at noon to speak to you and they schedule an appointment schedule now They click they land on a thank you for scheduling page a thank you page. That's your thank you page So it applies to any business. I'm giving away a free download Click here to download it now you go to the first page enter your name and email Send me my download now. Boom. You click the button. You land on the thank you page. It's the same for everything So your thank you page your thank you page is the confirmation page. That's your custom conversion So now what do we have up here in our folder? We have business settings ad account pixels ads manager billing Custom audiences and custom conversion That is it you guys when it comes to scaling Facebook ads instagram ads when it comes to managing other Other accounts if you're an agency a freelancer and you're doing this for other businesses This is what it's all about is those seven um And just taking it the next step let the next step higher and and set up the actual business manager And and no longer relying on your personal boosted account or your ads manager set up the business manager in 2023 You guys that's how you do it bookmark your your top seven tabs and i'll see you guys on the next page The next page. I'll see you guys in the next video over now


The following notebook examines enforcement and compliance across programs, specifically the Clean Water Act, Clean Air Act, and Resource Conservation and Recovery Act, and gives us a comprehensive and flexible look at all of you PH reported data for these programs. It allows us to examine the data at multiple geographical levels, including congressional district, county, and zip code, specific to a state of your choosing. We start by running the first cell. You can see the play button start. You'll get this warning from Colab saying that this notebook is not authored by Google. We're going to run it anyway. It's safe to run on your own computer. So the first few cells, we start to gather the data, and then we run the third cell, as you can see, to generate a widget to choose whether you want to use facilities by state, county, congressional district or zip code. I'll select congressional district and move on to the next to pick your state of interest. I'm going to look at Louisiana. Next, we'll run the fifth cell, which will ask us to specify which congressional district, county, or zip code we want to look at. I will look at the second congressional district in Louisiana. And if you don't know which congressional district specifically you'd like to look at, there is a link here, the congressional districts nationwide. The next cell will pull facility information from EPA's Echo Exporter Table, from which we've duplicated the Echo Database. And as you can see, there's nearly 6,000 EPA facilities in this region that are tracked in the Echo Database. In the next cell, we'll create an interactive map of all the facilities in this congressional district that reports to EPA. We also provide a list of program acronyms here so that people can reference these and make sense of the information they're seeing. Once the map is loaded, you can zoom in to the congressional district. Here, we can see that some facilities outside of the congressional district are on the map. This is not an issue with the notebook itself, but rather a geocoding issue within the Echo data. And part of what these notebooks can do is highlight some of the issues and inconsistencies with EPA's data. As you zoom in, you can see that these clusters of facilities individualized and you can click on a specific facility, see the name, the program that it is regulated under, and a link to a detailed report on the Echo website. And we'll graph program specific data for all of the facilities in the region. Running this cell creates data sets for facilities in the region and presents a drop-down, which allows you to choose the program and the type of data you want to explore. I will look at Safe Drinking Water Act violations. So here you can see a list of the facilities with Safe Drinking Water Act violations. So the following cell allows you to save all of this data to your computer as a CSV and now we'll make a chart of that data. So here you can see Safe Drinking Water Act violations in Louisiana District 2 for each fiscal year. Now we'll show the facilities in this region with these violations. Zoom out, you can see all of them there. Zoom in, you can focus on a specific facility, see the name of it here, et cetera. Now you have the option to focus on just one facility in the region. So here you get a drop-down of all the facilities in the region to take a closer look at. This drop-down list includes all 5,700 facilities regulated by EPA in the district. I'm going to look at this ExxonMobil facility at St. James Station. The next cell filters the program-specific IDs to get records for the selected facility. Here is another drop-down to look at the kind of program, whether you want to look at violation inspections or enforcements. I'm going to select Clean Water Act violations and let's see the data for this facility. So we can make a chart. It doesn't look like this facility has any Clean Water Act violations, so we can always go back and change the data set that we want to look at. You can look at Clean Water Act inspections and if we make a chart, we can see that this facility had two inspections in 2002, one in 2004, and no other inspections in the past 20 years, which is a little astounding considering that it's a fossil fuels facility. If you'd like to look at another dimension of Echo for this facility, you can return to the drop-down menus, select the data set here, and you can also choose a different facility that you would like to explore.


Yeah, I know, right. So let's do this problem. It says name the pictured alkane, okay? So this is just an acyclic alkane. So when we're doing these acyclic alkanes, what do we need to do? Look for the longest chain, right? So you were pointing out earlier, you were like, well, do I have to go with the straight chain or can I look for some other kind of branched part of the chain? And in fact, yeah, you're going to look for whichever one is the longest continuous chain, okay? So we're going to count 1, 2, 3, 4, 5, 6, 7. So there's 7 there. 1, 2, 3, 4, 5, 6, 7, 8. There, right? Or if you did this one, 1, 2, 3, 4, 7, 8, either way, okay? So 8 is bigger than 7, right? So this is going to be called an octane, okay? So let's write that down, that part of the octane. So hopefully you can see there's two substituents of the longest chain, right?  So they're both 1, 2, carbon units, right? So 2 carbon units. So remember, a 2 carbon unit is called a what type of group? A 2 carbon unit. Apple group, right? Yeah, an apple group. So we've got an apple coming off the 3 and an apple coming off the 4. So there's two apples. So this is a what? What, how do we name that? Dye. Dye, apple. Or dye, apple. We've got to put that dye in front of there, okay? So since it's coming off the 3 and 4 carbon, we'll say 3, 4. Dye, apple. Dye, apple. And that's the name of this molecule. Now remember, if you accidentally labeled this from the wrong way, right? Same, 4, 5, 6, 7, 8, you see that the apple groups are coming off 5 and 6 now, right? Remember, we want the smallest numbers here. So 3 and 4 are smaller than 5 and 6. So if you accidentally put 5 and 6, 5, 6, dye apple, octane, right? The other one, compare it to the other one, and that way you can see, okay, yeah, 3, 4 is bigger than, or smaller than 5, 6. So let's erase these just tonight. So are there any questions on this one? When you're naming an alkane, you will only incorporate the transincis prefixes when it is acyclic chain? Yeah, so the transincis won't apply to these acyclic alkanes because you can have free rotation around a single bond. So let's say, if we look at these two methyl groups on this molecule here, then why don't we kill this one, and we'll talk about that in a different video, okay?


I've been routing software for over 20 years, and I've spent lots of time with my hands on a keyboard. I also work from home all the time, and so I'm always curious about ways that I can improve my office setup. Lately, I've been interested in trying the split keyboard setup, and after seeing guys like the Prime Engine talk about these Kinesis keyboards, I decided to give it a shot. So I guess we'll see if I can adjust. So for about three years, this has been my keyboard setup, my daily driver. This is the Logitech Mixed Keys. This is the Logitech Master 3 for Mac. I like these because they have three different settings. You can switch between different computers. Just have them hooked in Bluetooth. I don't really like having to charge them, but at least this one you can charge through the front, not like the Apple mouse, which you have to charge through the bottom for some reason. I like the thumb scroll wheel here. I like all of this. The mouse is great. The keyboard works really well. I hardly ever used this section of the keyboard anymore now that I don't do very much 3D work. I spend a lot of time in this type of a position. The keys feel good. I like them, but I wanted to try something different, and so I switched to this. This is my next keyboard setup. I really enjoy the split. I really enjoy having the mouse in the middle as opposed to having to move my hand over here. I don't feel like I waste quite as much time shifting between these two. This feels really nice. This has some little lifters here that you can add on to it. They work pretty well. I got the shorter cable version of this, and this does hook into the computer via USB, so I really like that. There's no charging. It's just a basic keyboard. You've got your media keys. You've got some function keys. You've got a couple of undo, cut, copy, paste. This is sort of like a modern keyboard. I like that it doesn't have the 10 key over here that I didn't really use, but that I can go into a mode where I can still use the 10 key, but really I like this whole process moving around. Works pretty well. This is the Kinesis Freestyle 2 from Mac. Obviously, it has the command button here. But I wanted to try something a little bit different, and so then I switched to this. So this is wild. This is like flying a spaceship or something. Having all of these buttons at your thumb is very difficult to get used to. I did set it up for my Mac. I added these additional keys that does come with some other keycaps that you can put on, and it's very easy to program, shift things around. It actually has a drive built into it and software built into the actual keyboard so that all of the macros and everything that you set up actually are stored within the keyboard itself. You can program it through an app on the computer, but it actually saves into the keyboard. So if you take it with you, if you go between home and office or someone else's house or just travel with it, it saves all of your presets and everything. This is really interesting. It's set in, I'm not sure if you can see that in the camera, so that your fingers are sort of cradled here like this. This really exposed me for how poor my typing technique was. I keep trying to hit the B key here and the Y key here as we obviously crossed the streams quite a bit, but I'm getting used to it. The previous split keyboard was way easier for me to transition. My words per minute was about the same. This one, it dropped from 60, 65, 70 down to like 17 or something like that. This really just destroyed my typing. But I'm getting used to it. I've been doing it for a few days and the whole backspace here and the space here and enter, it's a little bit to get used to. I'm not really sure that it's worth it. My hands don't hurt that bad. I don't type that much anymore, but I am getting older and I kind of want to take care of my hands. So this is an option I wanted to try and just see if this was better than the previous step or not. So far, the previous step, I like a little bit better with the offset keys. It seems to work a little bit better for my muscle memory. These keys, as you notice, are straight up and down. There's no offset so that your fingers have less to travel, but I wind up hitting other keys by accident as I do. So we'll see how this goes. I'm going to give it a few weeks and see if I can transition to it. If I can't, I probably will just return it, go back to my previous one. They do have one in between the previous, the freestyle two, and then this one, which is the 360, I think is what this one is called, which is still, it's programmable, but it has the offset keys. It's more like the previous one that I showed, but it has the programmability and everything of this one. This one also has some basic tinting here with the buttons. You can go to a few different levels. So if you wanted it, you know, a little more extreme, you could do that. It also, I think you can order magnetic foam pads to go on here, maybe, you know, like soft wrist pads or whatever. Anyway, I really enjoy this setup, so I'm probably going to stick with the split keyboard either way. Not sure that I'm going to stick with this. It depends if I can get to get used to this or not. This is quite a bit more expensive than the previous one. This is like in the four to $500 range, US dollars. The previous one is like more of the one to $150 for the programmable version. I don't know if it's really worth it to me. It might be. We'll see after a couple of weeks. So I guess we'll see if I can adjust. If you guys have any suggestions or comments or other keyboard words I should try out, leave them in the comments and I'll get back to you and check it out. Thanks for watching.


Yeah, we on Boss Talk 101. If you ever feel like you can't make it, man, this guy get your great inspiration, man. You know, I know I read up on the save from New York. Brownfield, New York, but I seen him with palm trees behind him the last time I seen him. I know this by, hey, man, this man here, man, like I said, I never would have thought it would have happened, man. But here today on Boss Talk 101, man, great Shannon Briggs. What's going on, baby? Thank you, champ. Thank you for having me. Save, man. Thank you for coming, man. Thank you, champ. Man, the champ thing, man, it's, hey, man, it done revived everything, man. Let's go, champ. And it's done helped so many people. Thanks. Save, man. How did you come up with that? Man, I had hit a point in my life, champ, where I was down and now I was depressed. I had ballooned up in weight. I was about 403 pounds. Yeah. I had, you know, walked away from boxing for a few years. I had been out of the game. I was eating a lot. I would have been subscribed, what is it called? Psych medication. Yeah, yeah, yeah, yeah. Depression. And I was actually taking, like, Deborah Coase, Sarah Quill, Zolaugh, Paxu, and I was 403 pounds, man. And I eventually, I was just down.  I started using cannabis. And it eventually led to me just one day just sitting down telling myself, man, not feeling good about myself and saying, yo, you a champion, man.  My friends, my money was gone. And I just basically, I hit a point where I was like, you know, I just had my daughter and she was a changing point too for sure. And then, you know, I started selling Champ. And one day I said, let's go Champ. Let's go Champ. To push myself.  Because I see so many people in the limelight who, you know, for us seeing people like, oh, they have money, but people don't realize that problems can't come to anybody. Depression can come to anyone.    And I mean, it was, it was, it was a struggle in a sense. And how long did it take you? It took me about two, three years, I think. OK. Before I finally, I was eating a lot. I was using food as a comfort. Yeah, exactly.  I picked that up as a teenager because I was homeless. I mean, yeah, yeah, I lost a home and I was living from place to place in one of the neighborhoods that I moved to Flatbush, which is a West Indian. Yeah, yeah, yeah. I know we've been to Flatbush, actually, when we ate at the restaurant. So they used to drink around in the bush. Yeah, yeah. I started drinking around 13, 14, started with 40s and then, you know, but I was never into smoking. And then I picked up cannabis, like I said. But it took me about about two, three years to when I was like. And it wasn't anybody who actually like tried to help you through it. Yeah, it was many people. But again, you know, I had been boxing since I was like 15, 16. And I think it was a combination of, you know, probably that being hit in the head. You know what I mean? I fought five of the hardest punches in boxing. Yeah, yeah. I fought Francois, both the hardest hitters. George Form. Yeah, yeah. Alex Lewis, Vitaly Klistko, Ray Mercer and Sergey Lackov, which is a real big punches. So I think the combination of that and then my childhood was, you know, pretty intense. You know what I'm saying? Only child lost my mom. Yeah, yeah. She died on my birthday. My pops died in prison. These are the things that, you know, You went through a lot. Yeah, I went through a lot. But I say that to say all that made me stronger. To be honest, it made me, I guess I was already strong, you know, but it made me stronger to have to hit so many down points in my life and then build myself up. So when I was about 37, 38, and I was at a down point, I was always a reader.  You know, and so I was always into reading and I was actively trying to find ways to heal myself from depression from, you know what I'm saying? So I was, I was reading a lot about cannabis. I was reading about different things that I was, you know. Cannabis, but I got a lot of people making money too, I believe, because they all invested.  You know what I mean? Everybody from everybody you read up on, that's what they're doing. And they say helping people too, a lot. So the thing, so coming up young, the great, I know Mike Tyson and I read up on a few things on you. How was that experience seeing him come from? Yeah, yeah, yeah. The boy was serious, man.  Yes, brother. Yes. So, so you've seen that. And did that give you like I can make it? Yeah, I can make it. I mean, well, you know, I never, I never thought, honestly, that I'd be a boxer. Never thought it.  And you know what I'm saying? I went to private school. Yeah. I mean, I went to Catholic high school for a year. So I was always living good. You know what I mean? I didn't have to do nothing. You know what I mean? I always had a hustle on me to try to get jobs and all that. But when we lost our home when I was 13. Yeah, yeah. That's when I had to like live from house to house. And that's when I, you know what I'm saying? I got serious in the boxer. But Mike was a motivation again. Like I said, I wasn't expecting to be no boxer. But when I hit rock bottom by the time I was 16, 15, 16, I was getting in trouble, getting arrested. And I was in the streets. I was really in the streets. My pops was on the run. He wound up getting caught and going to prison and dying. So for me, my whole life changed. And that's when I became a harder and more harder person. And I got in the boxing. Luckily, I had skills. You know what I mean? And I like to use boxing as an outlet. Yeah, yeah. Life saver. But I'm from Marshall. OK, Jefferson Marshall. Texas. Yeah, you. But he be charged for me. So he ought to know March. That's where I charge from. Yeah. I met George. I walk up to him at the. And I never would have thought I'd met George and Shannon Briggs. This is crazy. OK, thank you. Because I met him at the J.C. Pennies over there across from where I had the store at. And I walk up to him. I'm like, dude, you look familiar. Y'all tripping on him because I even, you know, I'm at home. So I'm like, you know, I didn't really think about him. But then it hit me when I seen people start as autographs. But yeah, yeah. But very cool cat, man. Yeah.  That was a championship fight, wasn't it? Yeah, yeah, I won the title. Yeah, the first I was my first title. I won the linear championship from him. But yeah, tough fight.  And the fight was, you know, not too far after. And it was something that I think kept me kept me up and kept me strong, motivated me for the fight. But the opportunity that he gave me was life changing. I was at a down point in my life. Yeah. I, you know, I wound up getting a very close decision. Yeah. It was anyway. Yeah. My God, I won the title and it was life changing.  And here was a kid sleeping on the train a few years before that. Me and my mom and now here we are. I was a, you know, she had died, but I had won the title. Yeah. She gave me a sense of of work, self-worth. So how old was she when she died? 25. Yeah. About how old I was when my mom died. So yeah, about the same. But it was about 96 for me. Yeah, it was 96. See, like, like she died of cancer, though. Yeah. And she was 44. Yeah. So my mom's is 51. So, yeah, she had to overdose. Yeah. So yeah, yeah, I read up on that, too. Man, I just, like I said, it's just crazy, man, that how you got to know about resilience to be in boxing, man. You got to be able to bounce back. You know what I mean? Yeah. So when you came back from the weight, you know, losing the weight and getting back to your true self, you know, you thought to yourself and came to yourself. That right there had to be, that's something else. People don't use, you know, a lot of people, they count their self-ordinated.  I had a lot of haters. So I was like. That helps. Yeah, yeah. I had motivation. I had help. I was happy to see me off my good foot. Yeah, yeah, yeah. I was like, you know what I'm saying?  I remember I had, I had, you know, Dreadlocks. I had locks, I don't even say Dreadlocks. I had locks for like 27, 28 years. I just had a blonde Dreadlock, you know. I saw that. Yeah. When did you cut it? Well, when I was going through my depression. Okay. The first time I tried cannabis, it was one day. I'm like a friend of mine who was a chef. He had left it at my house. I was in a smoker. I wind up hitting it like two, two, two, two o'clock in the morning, two, three o'clock in the morning. And I had an experience, man. I just like, I started crying. And I just started, I was 403 pounds. And I started crying. I was, I was just, I don't even know why. Just then I envisioned myself in shape, traveling the world. I hadn't been home for a while and I was eating, eating crazy. And I envisioned myself traveling the world in shape. And I was like, damn. And I was crying. I went in the house and I fell asleep. And when I woke up the next morning, I just walked in the bathroom with no thought. And I just went in the bathroom and started shaving my head bald without questioning. You know what I'm saying? And my wife walked in and she started crying. She's like, oh my God. I was wondering if you were a man at that time. She started, she said, you went crazier.  And she cried. Yeah, I was like, nah, I'm okay. I'm okay. I was like, nah, everything is good. And she was like, well, I was like, no, I don't know what it is. But then it hit me. The blunt was outside, you know? Wow. So when I saw it, I hit it a couple more times. And again, I felt for the first time in years, my imagination came back. Wow. Yeah, I had some block in my brain. That's crazy. I couldn't think about positive and seeing myself in a better place. And here I was now. So when I hit the tree, I was like, oh, snap. So I called my boy. I was like, yo, Jerome, get over here.


Hi! This summer, I've been wanting to find a general data visualisation intern at the University of Edinburgh. This is a job title I never thought I'd have and one that is maybe quite confusing, so in this video I'll explain what this is involved. My name is Ruby and I'm a student at the University of Edinburgh, currently going into my fourth year of computer science. Before this project, I had interest in the witch trials that had taken place in Scotland, but I had no extensive knowledge as I'd only listened to a few podcasts and read some articles, but it was something I was really excited to learn more about. In the early 2000s, a group of historians at the University of Edinburgh, led by Professor Julian Goodair, worked on creating a survey Scottish witchcraft. They found all the information they could from lots of different resources on the witch trials that took place between the years 1536 and 1736 and collated it into one huge database, which you can search through on this website. This is such a valuable resource and is used by many people when they are researching into the Scottish witch trials, but as you can see, it is a huge database with around 33 tables and loads of relationships, so it can be quite hard to navigate. So a few years ago, the Uni started hiring interns to try and present the information in a more accessible and engaging way. They worked on this website, as you can see here, and created a map that shows the residency of these accused witches. This version has been released and was very well received, and we've got loads of positive feedback on it. In more recent years, lots of other interns have worked on adding more information to this website and creating new visualisations. My goal is to get this version of the website ready for release. This project is led by the university's working media in residence here in McAndree. Gradually, all the information from the survey has been getting uploaded to Wikidata. Since Wikidata is open source, it can be edited by all the users. This has downfalls and positives. Positive being that information can be updated in light of new information, which is good because the survey hasn't been changed since the early 2000s. However, sometimes incorrect information can be added. I've been writing programmes that read in information from Wikidata and the survey and compare them, and then looking at the anomalies to see where the differences are and which is the most accurate piece of information by checking both the references and making sure every single Wikidata is referenced to reliable resources. This is important to prevent the mis-spread of information, but also respect the work done of the original survey and the historical events that happened and the women that went through these inhumane treatments. I've also been working on making some improvements to the new version of the website. So much was added to the website over the past few years, lots of new data and visualisations, but this has led the website with some bugs that I've been working on fixing. This involved me learning a new JavaScript framework called Vue that I hadn't used before. The overall aim is to make the website as usable and accessible as possible so that users can gain as much from it as they can. I also completed several sessions of user testing. For this I was guided by the user experience team at the UNI who gave me tips on how to run these sessions. I did seven different sessions with a mixture of different users, some of these being historians, people that have podcasts on these witches of Scotland, and some being interns that had no knowledge about the witches. This was really beneficial as it got a wide range of feedback from two groups of people that we hoped to be our users, people with no previous knowledge or people that are already very interested in witches and use this as a resource for research. From this I discovered lots of ways that we could make the website more usable. As you can see we're bits people struggle with, which bits they really enjoy using and gave us ideas for new features. I'm now going to be continuing this project while I'm at UNI for one day a week as we've discovered there's a lot more that can be done to this website. Our next aims are to reduce the load time of the website as currently it can take a while to load due to the high amounts of data that it is loading. I also need to make sure it's mobile responsive so that people can look at it on every device. We have new information that has been added to WikiData that needs to also be added to the website. React to the user feedback and fix any more bugs that we noticed from that. And we're adding new features. For example, we have the idea of adding a map of memorials. I really enjoyed this internship because not only have I learned loads of new technical skills and professional skills, I've also gained lots of historical knowledge about the Scottish Witch Trials and learned about what these women were accused of, what they went through, how they were tortured and executed because of what other people believed they had done. I've also been able to participate in lots of interesting activities. For example, last week I went to an event at Edinburgh Book Festival written by two authors who have written books about the accused witches. I also participated in Wikipedia writing events and wrote a Wikipedia article about the accused witch Isabel Ferguson. I also went on some trips with the other interns to Sincerely. For example, Sincerely is Music Hall, which has loads of really interesting old historical musical instruments. It's been a great experience and everyone has been super friendly to work with and I've really enjoyed working in this programme and helping to educate people on this really important historical period of Scotland.