Coach, what's going on? Welcome back to the channel. And today we're going to talk about the idea of a athlete funnel. Now what in the world would be an athlete funnel? It's just like everything you see on the internet now with click funnels and funneling your customers to a certain area. We should be approaching our programming to basically funnel, instead of down, we're not thinking of a bottom funnel, or we're driving from a broad perspective to a narrow focus, which is a purchase at the end, whereas we're focusing on right now is actually starting at the bottom base level and funneling up. And what we're doing is how I've done it here is I've talked about LTV. Well, what is LTV? LTV, sorry, it's Downs Ver Lifetime Value. What are you getting as the lifetime value? And I talked with Coach Leo on this. If you want to go back and go see our talk with me and Coach Leo, we talked about this in a little bit, and I mentioned it, I just wanted to key in on it a little more. So in general, lifetime value for your athlete funnel, and this is for aquatics, you can do this with any sport, start from the bottom, work your way up to a certain level. I just start with aquatics because I've been in aquatics my entire life and I know kind of how you need to bridge that gap to the next level. What we do here is you have the lifetime value. You want to be able to grab that athlete's attention and get them interested in aquatics as early as possible. Now the key to this is what is we need, aquatic sports, we need more swimmers. Not necessarily competitive swimmers that are going to swim at the Olympics. We need kids that have the ability to swim. That's just simple math. If the kid cannot swim, they cannot swim competitively for you. They cannot play water polo for you. They cannot do synchronized or artistic swimming for you. They can't even be a diver. If you're in diving, they can't dive for you. They have to dive off the diving board and then swim to the side. If they cannot swim, they will not be able to dive for you either. So all aquatic sports derive their athletes from a learn to swim perspective. So first off, we need to, I've got my funnel here. My funnel here would be aquatic sports, we need all need swimmers. First off, how do we sell this? Well, go to any parent, hey, would you like your kid to be safe in the water and comfortable? Every parent should say yes. So you're selling water safety. You go from water safety, okay? And then you promote a learn to swim, right? Because they need to learn how to swim to do this stuff. Then ideally you're progressing to some sort of swimming two days a week minimum. I found that the kids need to be in the water once to twice a week, regardless of age, just to maintain their skills because the water is so different than things on land. So getting them two days a week to swim in some capacity, be in the water in some capacity is huge. Then after that, after all that's done, we should be transitioning them to our specific sport, okay? Water polo, swim swim, artistic swimming, okay, those types of things. Now where do we start with that? Water safety can start, you know, if you really get good at it in your program, water safety can start at like two, okay? Learn to swim can continue to like, I don't know, can get, if they do water safety stuff at two, they can learn to swim between three to four, okay? And then they can get into swimming twice a week for 30 to 40 minutes, maybe even an hour if they're really into it, like five to six, and then they can get into specifics at like seven, okay? So some other coach, when I was helping with my son's soft, you know, t-ball team, said that kids can't even catch until they're seven, they can't even see the ball. So their coordination skills aren't even there yet. So in terms of other sports increasing their coordination, seven is huge. But now look, look at your lifetime value. That's right there. Women is at least five years already, so that's five years they've been paying you, okay? If you're able to do a good job and retain these kids, right? You go from two to college, 18, right?  That's huge. Because that by over, you know, a certain number of athletes, you're going to lose some, obviously. Hopefully not too many, but you may lose some, but that's just an indication right there. You have 16 years of lifetime value. Other ideas that I thought I'd throw in there is you could split days, okay? So kids don't get worn out, water polo two days a week, swim two days a week, artistic swimming two days a week, whatever it is, the sport that you do, diving two days a week. If you only do one of these and not two or three things, if you're not part of one big club, okay, you could partner with another club nearby that uses the same pool hopefully. You'd be like, hey, you come to the same location every single time for practice, but you come to coach Sean one time and you go to the other coach the other time. And so that is something that you can look at. If you want more information on how to do all this stuff, how to increase your sales numbers, how to boost your club, how to boost your retention, how to make this your job, okay? You should be contacting and texting me at the number in the description or you can email me at the email in the description and I will do my best to help you. We need to get on a call and talk to each other about this stuff. I really appreciate your time and I hope you have a great day.


What can you say about Murdoch employed journalists they're more often than not obsequious to those in power there quite likely to be willing to misrepresent ethnic minorities people of diverse sexualities and people of working class origins if it will please their bosses and if it will sell newspapers apparently also they can't imagine what it would be like to work for an organization that wasn't owned and funded by a billionaire this became apparent on the weekend when Mike Graham who is probably the most obnoxious host at the most obnoxious outlet that Murdoch currently owns in this country talk radio he ended up taking a jab at Ash Sarkar demanding to know how we fund the top quality journalism they weren't his words we produce here at Navarra media now he tweeted Ash still won't reveal who bankrolls the ghastly Navarra media shills but at least Twitter is waking up to her nastiness obviously then lots of lots of you who are on Twitter responded to let him know that actually it's not a it's not a mystery who funds Navarra media it's you our viewers our supporters and to that he didn't respond very well so he tweeted great to see your kind supporters wishing me dead you absolute horror show of a woman keep shilling those pounds out of the idiots and how do you think it's all going to turn out for your rabble now obviously don't wish the guy dead you know if you were in the comments but what's interesting to hear is that while Mike Graham likes to complain about anonymous people appearing in his Twitter mentions he's not such a stranger to being obnoxious racist vindictive you know an awful human being himself but he's not an anonymous troll he's a well paid Murdoch stooge Ash I want to get you you know because you were directly involved in this and also you've got a bit of a history with Mike Graham all his fault I cannot stand him I have been in the same room as him once before it was it was one of those ones that it's like really I had to go at him at the end of it he didn't respond very well Ash can you talk a bit about Mike Graham what's the background here I've never met the guy um I have had no direct interactions with him whatsoever and he first came to my attention when he was sort of popping up in my mentions a while ago um to call me a man um you know referring to me as a man to calling me you know I mean Jones's boyfriend I think and then also on you know one of his like live streams live streams you know referring to me as that bloke with a moustache repeated stuff and it kind of encourages um a lot of that stuff from his followers and you know I'm not going to get into you know whether or not you know I look like a man or feminine enough for Mike Graham I can only assume uh that he's calling me a man because he has no idea what it's like to be one um you know he's a puerile child you know trapped uh you know in a decaying skin suit um you know it's really quite sad he has this history of sort of you know late night acting and then he likes to shift the goalposts so first he starts out with you know being very aggressive and then you know when some of my followers are saying you know don't say that in some cases which I don't condone you know saying horrible things um you know he's sort of woe is me the death of civility in politics your mob your rabble and then when people are like hang on haven't you just been you know harassing this woman of colour and calling her a man and saying she's got a moustache and he'll be like aha but the shadowy funding issue um so it's a way of sort of you know dancing around um a central gravitational force which is I think a kind of pathological aversion and obsession right you know when I dislike people that much and you know I am motivated by very powerful forms of hatred Rita Aura she's everywhere I don't rate her um I don't actually spend that much time talking to her about her appearance though I just go you know what I would prefer to live in a world where Rita Aura wasn't you're 70 foot tall and you know made of CGI on adverts all the time I'm just gonna remove that from my field of vision Mike Graham doesn't doesn't cope with things in the same way um instead he likes to go in these sort of you know late night twitter tirades um aimed at either uh my appearance or my organisation or the behaviour of my followers um of those three things the thing that I find hilarious is his targeting of novara media because it's pretty simple who funds us um it's you guys it's our viewers and it seems to me that he is glitching in his brain a bit because on the one hand he wants to insist that we're marginal we're small we don't matter we're irrelevant and then on the other hand he can't imagine us coming out with the kind of output that we do of the quality that we do um of the you know uh frequency that we do um on a tight budget now the very simple solution to this is that you know we're we're a moderately successful and upwardly mobile um independent media organisation we've got a funding model which is pretty simple to understand which is people who like our content pay for it but it's going out there anyway um we don't necessarily have the kind of you know meteoric growth of something like buzzfeed or vice which has been kind of sustained by injections of venture capital but we grow as our audience does um it's a kind of undeniable thing he can't get his head around that so he keeps drawing these inferences about you know there being something on towards about how we're funded whereas it's no mystery man like call off the search pyro it's it's simple he flips as well so he goes from sort of like your followers are being horrible to me and then you're like but you're nasty to them and he's like well then who funds you and then we give him the answer and then he flips again so he's this is his other very notable tweet from i think it was yesterday wasn't it was this weekend he said i break people who come after me mark you wouldn't you wouldn't know what it's like to get death threats insult and let the inspired poison don't be an arse um now he thinks he's in reservoir dogs like this guy can't you can barely read as well but also i mean just to say insults i mean as you say he is someone who is constantly you know to quite a large audience paid for by rupert murdoch sort of calling a younger much more talented journalist than him a man sort of making completely bizarre disgusting comments about people's appearances and now he's complaining about insults it's like he is a small child and i wouldn't care you know i would say like just starve this small child of of attention which i mean is mainly what we do but i do think the fact that these people are in the positions they are because actually the most powerful media baron in this country has well and in america and in australia has given it to them really does tell us something worrying you know you know people say oh you know rupert murdoch he just gives people what they want not really you know what he is doing is actively funding people who bully people um from a different part of the political spectrum to themselves and it's toxic and it it shouldn't really go unchallenged i mean do you think this does go unchallenged ash how how how other people in the media responded to this kind of sort of targeting from the likes of mike graham um well so last time when it was happening i then went on and did a paper review with steven nullan on five live and i didn't expect him to but he brought it up on air and so i think that he was like quite genuinely shocked and disgusted by he offered mike graham an opportunity to come on air and talk about it mike graham didn't want to do it um and so i think that the because of how openly vicious it is you know it puts it puts him beyond the pale but not so much to the extent that there'll be any kind of professional repercussions that i know of um to it i emailed talk radio last time when it was going on to say like is there a way i can file a complaint about this this is on your content um and they never emailed me back but it turns out that somehow i don't know how mike graham got wind of the fact that i'd sent this email so i wonder i've got a lot of questions about this i wonder if that means that he was reprimanded privately and i'd never got a response because they didn't see fit to tell me that the issue that i raised had been actioned in some way or if the person who i'd send the email to essentially uh committed some kind of breach of data protection which is rather than continuing a confidential uh conversation with me and letting me know uh what was going to happen and then moving forward on that basis uh kind of was like oh you know guess what happened today i've got no idea i've got no way of finding that out um which one of those things it was but it's either way interesting in terms of what it indicates about a workplace culture that either complaints aren't taken seriously or they know that certain things are beyond the pale but they don't want to be seen to be responsive particularly when the person raising the issue is someone they'd consider a political opponent like me so i think that that hints at something institutional there that's a problem you know for me it's not about how many blue checks like come out in the cavalry when when i'm getting a load of shit for me that's not the important thing it's about what are the kind of um structural uh factors at play that facilitate this kind of behavior from somebody who i assume you know is paid relatively well um you know is given a huge platform um and i don't think takes the responsibilities that come with it particularly seriously you know i have to say i really admire your resilience and perspective on all of this because i i know that you get so much more you know attacks than really anyone else at navara media because well because you're very prominent incredibly talented but also because you're a woman and you because you're from an ethnic minority and what might graham is doing is frankly just racism and misogyny and it's accepted in you know the news international building the most well funded media organization in this country other than the bbc and you can get away with being a prominent radio host whilst being misogynist racist openly it's not even hiding it's not even dog whistle it's just out and out gross bullying and i think the way you handle it is so so admirable but you know something if it was Naomi Campbell calling me ugly i'd feel bad about myself i'd like oh my god that is somebody who knows something about being buff oh my god like you know it's like you know it would be like nigella lawson saying that you're bad at cooking you'd be like fuck like you know something about this and i suck at it when my graham is calling me unattractive okay it's like taking Hannibal Lecter's opinion on vegan cuisine i just don't think necessarily that you're an expert in the field


At that time, we were only really eating pasties and Mars milk. As the hardened soul of the Grammy-winning rock band Coal play Chris Martin has captivated millions with his heartfelt piano melodies and emotive vocals. After modest beginnings playing college bars and clubs, the band achieved global stardom in 2000 with their debut album Parachutes featuring the breakout hit Yellow. It's no doubt that with the success that was to come for Chris, he would also find himself living in some truly beautiful properties. Propelled by Martin's songwriting and magnetic stage presence, Coal Play became one of the world's best-selling music groups, selling over 100 million records worldwide across eight studio albums. While widely praised for his music talents, the British musician remains a pretty private soul who shuns the spotlight offstage, referring quiet time with partner Dakota Johnson outside of the media. It might come as no surprise then that when searching for a home to share with Johnson, Martin sought out privacy and tranquility away from his fame. He found his sanctuary along the sandy shores of Malibu, California. However, fast forward just over a year, Chris Martin has said goodbye to his Malibu abode. This property first offered for $12.5 million in October 2020 has changed hands for a remarkable $14.4 million. Man, he made an impressive $1.9 million profit on the sale, which comes after he reportedly purchased another house just blocks away from this one for $14 million too, but with more privacy. Chris bought and sold in Malibu in mid-December and insider said he loves the area and has been scooping up properties. He knows it's a great return on investment and he enjoys the process.  Well, let's take a glimpse into their lifestyle from their previous Malibu home. Nestled within a three-acre gated estate, their home unfolds as a secluded oasis. Beyond the home's iron gates, lush landscaping and majestic oak trees dot these three-acre grounds, giving natural privacy as they sway in the ocean breeze. Wandering stone pathways lead to a resort-style pool and spa made for relaxing. Outside, resort-style amenities like a pool, spa, and alfresco dining spaces offer idyllic spots to unwind. Inside, neutral hues and natural materials make for an airy, minimalistic feel throughout the home with its white-washed walls and honey-hewed floors. The living room features cozy linens and a massive stone fireplace plus window views of the peaceful outdoors. Off the elegant dining room lies a professional kitchen with marble counters and top-notch appliances. Furnishings here are clean and crisp with modern and rustic touches like wooden furniture and storage walls full of logs. Contemporary, a classic shiplap has been used to create great effects throughout the home. On walls as well as ceilings, as it creates a tranquil space in the bathroom which has his and her sinks areas and a statement freestanding tub. For entertaining, there's a game stand with pool table and a home theater. In the master suite, this grants the couple an intimate escape complete with a spa bathroom and a private patio. Aside from the master suite, this home also offers five more bedrooms. However, Chris Martin found himself in hot water due to his decision to purchase and demolish a 1970s-built residence, a creation of the architect John Lautner. In 2019, the singer floated the idea of raising the existing structure formally filing an application for its demolition. This was after he bought the house in 2014 for $14 million with his ex-wife Gwyneth Paltrow. He also owned the home after they divorced in 2016. The permit for this was granted, paving the way for Martin's vision of a new 509-square-meter two-story dwelling complete with a tennis court, swimming pool, and outdoor amphitheater. Additionally, this property was going to feature a detached garage building, a large guest house or studio, an open-air car port, and outdoor stairs connecting the yard to the beach. The decision to rip the entire thing down, however, disappointed some with the Lautner Foundation taking to Instagram and saying, if you don't like it, don't buy it. Shame on Chris Martin for knocking down the Garwood residence, another Lautner lost to the ages. Originally designed by the esteemed architect and erected in 1972, the original four-bedroom home boasted exclusive access to Little Doom Beach. Touted as a true architectural gem in its 2014 listing, this property spans 3,650 square feet with features like a swimming pool, tennis court, gym, and a private yoga studio. The expansive estate, surrounded in privacy by year-old mature trees, was positioned on the sought-after Point Doom, which is a prime location in one of the most coveted streets in the whole city. After taking a look at some of Chris Martin's properties, that's going to bring today's tour to a close. But before we go, answer this question for me. Imagine having a three-acre gated estate. How would you create your personal oasis for relaxation and escape? Let me know in the comments below, and don't forget to like, subscribe, and follow me on Instagram to chat. I'm Kara, and if you'd like to check out another stunning house tour before you go, then stay tuned for this peek into the homes of Chris's ex-wife, Gwyneth Paltrow. Bye! In these videos, we don't reveal any addresses, and even though I've done a house tour of my own place, please do not show up at any private residences because it's not safe for anyone. In 2016, award-winning actress Gwyneth Paltrow spent almost $5 million for a teardown property on a stunning 2.4-acre lot with views of the ocean and Montecito. After hiring the architects from Roman and Williams, who also designed her all-white New York City loft, and her interior designer friend, Bridget Romanek, Gwyneth created her dream home from the ground up.  While this is Gwyneth's main residence, she's owned plenty of impressive properties over the years, including her lavish Tribeca loft and her Hamptons estate, which she maintains to this day. In 2016, Gwyneth Paltrow paid about $5 million for a 2.4-acre lot with ocean views located in the upscale Montecito, California. There was a house on the property, however, it would prove to be a teardown, and Gwyneth would start fresh, claiming the place had tons of potential. Fast forward to more recently, and the Oscar-winning actress finally unveiled the finished look of her dream home. Gwyneth hired Robin, Standifer, and Stephen Alesh from the firm Roman and Williams to be the architects behind her new home, as they also designed her loft in New York City. For the inside, she enlisted interior designer Bridget Romanek, who's also her close friend. After six years of building from the ground up, Gwyneth's home was finally finished. The European-style mansion is now where the actress lives with her writer-producer husband, Brad Falchuk, and it's simply stunning. But even before the home was completely reimagined, it wasn't too shabby. Before, the home was set to boast four spacious bedrooms, but this could obviously have been reconfigured. The original boat that was situated on the land was built in 1981 in a Palladian style, boasting a front portico built around a small courtyard, while inside there was a 45-foot-long great room. Considering Gwyneth lived in London for quite some time, she fell in love with a lot of the classic architecture there. And when it came time to bring this to her home, she wanted to create a Parisian apartment set within an old European barn, something with high ceilings, flooded with lights, a place that feels generous, yet manageable at the same time. Inside her home, there's a mixture of old-world elements and modern furniture throughout. Gwyneth's family home has a warm and welcoming foyer which boasts a fireplace with 18th-century mantel and black-and-white stone floors underfoot. Moving to the living room, the impressive space has a light installation as the focal point, while there's also a wet bar made of onyx, a hammock, and a fireplace. In the formal dining room, you'll find hand-painted scenic wallpaper as well as contemporary lighting and furnishings. The gourmet kitchen boasts a plate rack full of colorful Hermes dishes, a rolling ladder, and a range, which Gwyneth made sure was put in a central position so she can chat with her family while cooking their favorite meals like pasta for her kids. Here, there's also another fireplace, which the actress explained was also a necessity, saying, I had a wood-burning fireplace in my kitchen when I lived in London, and I loved how cozy it made everything feel. So it was a big priority for me to get one in the kitchen here. The coziness from the fireplace is contrasted with the light that streams in from all the windows, brightening the space up. One of Gwyneth's favorite rooms in the house is her powder room, which offers more hand-painted wallpaper and an antique marble sink. But what has got to be the coolest part of her home is the spa. Considering the actress and Goop founder is so into wellness, you can't be too surprised that she had a massive Parisian-style spa room installed into her mansion. The space is decked out in handmade ocean blue-green tile and features a cold plunge, hot tub, steam room, and a sauna. When it says about this space, I make time to go here almost every day, every time I have to pinch myself. I cannot believe this is our house. It's such a luxury. Another highlight of the home is that now it's also full of eco-friendly features. There are reportedly 60 solar panels as well as a gray water system, for instance. Outside, you'll find a lush landscape with native plants, charming pathways, and a large outdoor swimming pool. There are also terraces to dine out fresco and other spaces to lounge and take in the stunning views, such as a fire pit gathering area. This is our forever house, says Gwyneth of her stunning and custom Montecito home, and it's not hard to see why. When Gwyneth was still with her ex-husband, Chris Martin, they had purchased in a boat in the River Lofts complex located in New York City. More specifically in the Tribeca neighborhood for $5.1 million. This was way back in 2007 and the stylish River Lofts is a two-building warehouse conversion, while Gwyneth's former unit spanned just under 4,000 square feet of space. The three-bedroom, three-bathroom spread was redesigned during Gwyneth's time here, as previously mentioned. It was done up by the same exact design team at Roman and Williams who also are behind her current Montecito home. This New York City loft was transformed into an airy, nearly all-white ethereal space, simply full of luxury.  Then the living room has a swing hanging from the ceiling, built from an antique Indian door, giving the family-oriented space a playful vibe. The glamorous interiors also had crystal chandeliers in many rooms, as well as colors aside from the whites, such as lavenders, greys, and silvers. And there was also a stately master suite. In terms of amenities, the building boasted a 24-hour doorman, fully equipped fitness center, private elevators, and much more. In 2017, the high-profile pad hit the market for $9.95 million, but it was previously listed a year before for much more, that $14.45 million. In the end, Gwyneth's one-time apartment sold for $10.7 million that year to an unidentified buyer. Gwyneth is also long-maintained a vacation retreat in the Hamptons, which she keeps quite private. According to records, the place is in a magnificent area of the Hamptons, New York, and the actress purchased it back in 2006 for $5.4 million. She still owns the 7,000-square-foot mansion, which boasts five bedrooms, 7.5 baths, and much more. While most of what we can see of this property is only from some aerial views, the actress has given some glimpses of it over the years, such as in 2007, when the home was in House and Garden magazine. Other highlights of the property include Nanny's quarters, a large swimming pool, and water views. Gwyneth loves this property so much, she even wed her current partner, Brad, on the premises back in 2018. We also got a small glimpse at the Hamptons' home when the organizing queens of the home edit worked on her place. The home edit post on Instagram to show some photos of the rooms that they worked on here, including Gwyneth's craft and toy storage room and the pantry. The kids' room had an all-white storage room with colorful and color-coded books and toys. Aside from all the cabinets to organize, there was also a small love seat sofa with a candy-inspired pillow. The home edit posted a photo of the kids' room at the time with the caption, We just spent the most incredible few days at Gwyneth Paltrow's Hamptons' house. Our favorite project from the trip and of all time was the playroom. We divided the room into activities on the left and leisure on the right and created zones for reading, games, arts, crafts and science. Additionally, the company also revamped the actress' pantry, making it light and airy, full of whites, wood and glass. Since we've now gotten a peek at some of Gwyneth Paltrow's most impressive properties, including her dream home in Montecito, California, that'll bring this house to her to a close. But before we leave, answer me this. If you had your very own spot or wellness retreat on your property, what are some features you couldn't live without? Let me know how you would unwind if you were living like Gwyneth in the comments below. And don't forget to like, subscribe and follow me on Instagram to chat.