Hello everybody and welcome back to another episode of Jurassic World Live! Why? On a Monday? Well today I've been having good luck with my regular PVPs. We also have some new things to have a look at because there was a secret dinosaur, well creature that was added to the game that not many people knew about. Also we are launching HD 60 Pro, well basically got a new iPad. Now we can play pretty much every game at like 60 FPS including Jurassic World Alive. Because the iPad I've been playing on this whole time was like seven years old or something like that so it was really old iPad which I mean it did its job it did great but I mean look at that. Look how quick that loaded it was like done yeah there you go I can go into here and look at that look how quick that is and click on the dinosaur okay maybe it takes a little bit longer this is my team and I was actually really tempted to go for the deer like to max the deer to level 30 and I know what you're thinking beavers why why do it it's a waste you've got a new hybrid which I say okay I mean what does the bear have anything better than deer probably does okay it probably does it's gonna be people out there who are MLG pros who are gonna be like yeah beavers the bear is just like way better you should definitely just get the bear don't get the deer but say that though I'm not looking back we're going for the level 30 freaking deer there we go and because now it's level 30 we can put another boost on it um do I want to put now I don't know what makes the difference do we want more health or do we want more attack also there's a lot of things we need to talk about tokens the reset tokens are a thing as well and you can only hold I think one of each type and then the rest gets stored in your mail and then they get to lead after a certain period of time and if we look at um our so this is the tournament it's just coming to an end and this is the end of it I think once this finishes Alliance Championship ends in five hours so in six hours we're getting our tier nine reward so I just want to give a big round of applause everybody and the Beaver Pals Alliance the level below it is 250 into tourist DNA this level is 400 into tourist DNA what do you think is higher just 500 so you go from a difference between 150 to 100 and before that it's just 50 so you go so you go 150 200 250 and then this one 400 and then now it's like a 500 so really there's I kind of like that I kind of like that Ludi decided to to not give the best alliance you know even if you get the highest reward the reward from the second best incubator it's like it's not too much of a difference this one is a big difference if you get this one it's like you did great um so yes I want to give a big shout out to everyone who helped out there except for the bottom ones screw you'll be put it you'll be dead so well of course we know we're club clubbing along with this uh slowly grinding those out here it is alaractus the panda was it actually a panda I don't know yes so what does it have ferocious shield shielded heel alert decelerating oh god believe that uh fierce rampage is dropping here like go deal so all there is an extinct user pad oh it is oh right okay this creature lived in China in the late miocene around eight million years ago well there that that's me told okay right what I'm here for is my level 30 team uh now the only things I'm maybe wanting to switch out is probably hydrosol looks for something what I was really wanting is like a ref referendum or the hydra bow so we could get a right can we know also the booster at the top now bring the booster oh there they are up there so we have loads of attack boost if I want to put that on something so ref is really good because it has that priority like attack so I am pretty happy with the team I've got um this my gorge gorge trabex is almost fully maxed so I just need formal speed boost to get to the point where I'm at because I faced up against this one uh in one of the battles and I was like that was like really good so I just I went on their stats screenshot on it and just feel like yeah I'm gonna make my own now I think a lot of people don't have anything wrong with boosts per se the added customization that allows you to you know give or gives you um and allows you to customize your team is great uh but the way they're handing it out isn't good um the way that you know the boosts are really hard to come by uh maybe they're a little bit easier now especially with the boosted incubators that are on the map so I'm assuming it's one of each because there's only like three types of boosts um so you have to wait and if you want to reset a creature you could do one creature per month per month are you kidding me that like I mean yeah I guess but it needs to be quicker it needs to be quicker than that especially for like again I don't want to say like the rich get richer sort of thing but maybe higher like incubator ranks get more of them then therefore there's more incentive for people to do that because at the moment you know we've had boosts in the game for so long that I have a mortem wrecks that I've taken all the boosts off I think I've taken all the all the speed off I think it's speed is oh no it's speed still 16 I've taken all the attack off but I haven't taken the speed and I haven't taken the health it's only four it's like I don't want to waste a whole token only taking four off I've also got a sinus or seromagnus that has 19 attack boosts and 11 health boosts on it I've got I think I've got other and I think like yeah this guy I got 10 health boosts on that six health boosts on that and 14 speed boosts on it so I've think maybe I did take some boosts off some creatures because I was like I don't know how long this is gonna last for and I want to use these boosts I want to be able to play the game the way it wants me to which is put boosts on everything I know this game heavily relies on you paying for incubators it really does it doesn't hide it it knows that it wants you it's completely self aware that it wants you to spend as much money real money as as you can to buy incubators to get like boosts uh sanctuary helps things and you know dna I mean look at this you got 13 89 9 8 9 9 9 5 9 9 9 4 4 8 9 a 4 000 5 000 30 17 17 8 8 and a thousand so they know they know for a fact they 100% know for a fact so they that they that they were aware they're aware of what they want to do and it's it's just frustrating for basically a hundred quid probably over a hundred dollars if not more um you only get like two boosts for attack and health and then one boost for speed dino bash that's the one when I played dino bash I was so happy and that that game's ending because it was basically oh you've played the whole game you put all the effort in here here's here's everything basically for free give it a shot and it was just so nice don't you have a mobile game do the reverse of what this model is which is you want to play the game probably gonna have to fork over money sorry because there is no way because the way this is you can go on the leaderboard you can see who's top these people they they have the best dinosaurs as you can see hydro referendum are only level 29 because you can only get that dna and rates however the anchor the ankylosaurus looks that you can see there and the bear or dna that you could you you know you can buy or or dart and stuff they're already maxed so these guys they finish top level they get the best rewards um obviously they'll get the best alliance rewards it's it's just like the top get richer and richer richer and it's like oh sweet and if you want I know I feel like I'm picking on the top players who play them and fair play to them there's nothing wrong with what they do because that's the way the game is but it just means that people who maybe don't have the time or don't play the game as much just get penalized for not playing it as much or not spending the most money on it which sucks it really does um atoshi i've never seen toshi up top wow level 30 oh wow what a level even got lucky with the hydro bone referendum jesus out of the top the two top players in the entire world i have two of the dinosaurs ha interesting but it's good that it actually shows you the boosts of what they put on them i don't care i want to play the game i want to play the game i mean does everybody just got these same creatures oh this one's got this one oh interesting but they are showing their gorgotrabex which has max attack g all attack and all speed wow okay fair do's right but the thing is let's say you know i i see that and i want to be able to you know change my gorgotrabex to that i'm like actually no that's a better build what i have to wait a month and then use all of the stuff i get in a month to reset it and then shift them around no i feel like if you've put boosts on a dinosaur i should be able to move them i don't need to be penalized for taking any off i could just surely i could shuffle more anyway anyway what i wanted to do is actually play some games because i'm actually having loads of fun playing this at the moment now we're definitely not doing that but i you know we might as well try some matches and just see how this goes because i do have a max level um like spinal constrictor and i don't know whether i showed that off in the last video um i think it's mainly health just because it seems like it's a counter so as long as i stay alive longer then i can you know get an account or off and do better that way you could say well actually just go for the precise rampage and just boost up all that but 11 yeah i'm happy with that and i don't need speed i'm okay with speed uh but anyway uh how about we just go ahead and do some battles right here we go arena 12 jaras for depot defeat three creatures oh okay that's um it's okay i would you know what it is i should have a team where no matter what i get like okay i can work with this never does maybe that's why i never get higher than gyrosphere at the moment but hey let's give this a shot into torus may be a good one to start with oh is it though now what are the chances he's gonna start with resilience strike right like what are the chances he's gonna start there he goes for rampage am i immune to weakness kind of so that i've got enough help let's just go for that let's make him weak i'm i think he may even go for resilient i think he might i think he might just predicting my cloak let's see did he big brain play he did try to big brain play but he got big brain played himself oh yeah oh my good god right okay so if this is the case i could probably just go for like i don't know is it is it really good uh you know i'll just swap i'll swap i the ball is in my court and yes i guess i could safely go for a cleanse maybe i should have maybe i should have went for a cleanse but i'm happy taking that i've got enough help to a point where i could have in torus swap in and go for a cloak and survive and get a good counteroff ah yes okay we have a problem okay that's fine roar roar roar oh and it's a crit as well oh maybe that's not so good we do remove the attack increase as well so this isn't so bad uh model of rhino is actually survive what i could do now is go for like another attack reduction or i could go for a big hit i'm just going to go for attack reduction the thing is what's going to happen here is his prop oh we can't do anything that's right oh dear what's the code on a roll it's probably oh it's two oh no oh that was terrible maybe that was a terrible idea on him i was actually thinking i've lost model rhino but uh yeah um oh oh we go straight through the cloak i think we remove it do we maybe we might remove the cloak i think i think we do um but we won't hit for 3000 probably like 2000 and not damage um but at least we get rid of the cloak which is great so yes uh 2200 um now now what do we do we could just swap in our own he's probably just going to go for a regular hit does he have enough attack there's another type of killer so he's probably just going to go for a regular bite and just get through my armor i think that's what he's going to do but i want the speed boost and the cook i mean if he was carefully might have thought ahead i mean this guy is obviously thinking at one step ahead so he might have just went for the uh the bleed and the stun i think uh no we didn't oh okay okay i think we're ever getting lucky here all right all right this is really good because we got two we're two nil it doesn't matter what he does here um oh is oh is he giving up oh oh oh is he getting up yep yep yep yep yep okay okay the guy's giving up guy gave up your rage quit your rage quit after throwing his mortem wrecks away it was like he just completely gave up bless oh you hate to see it but hey oh at least we got an easy win oh he hasn't oh never mind i thought he had he's gonna go for the probably the like what do you call it the instant rampage damage reduction but i'd rather i mean i'm faster anyway so i may as well um are we gonna three nil we're not three we can't three it's a boss all right okay so uh i don't want three nil and we may as well give him one may as well give him one even if i swap down now i think i think that maybe it's a good chance i could get out i don't know my resistance is to swap 50% okay there's a chance i could have gone out uh okay okay he's probably faster now i think um no he's not oh oh is he just giving up oh he hasn't given up he's going for the side step ah good on him all right okay um so well there you have it he's definitely survived almost three nil thank god i didn't know because that's soul crushing when you do that um so i mean if i swapped right does that mean that he gets to do his attack uh and then i still maybe maybe if he hadn't like swapped reduced me there then i would have been able to actually like if he hadn't locked me in i could have got muddle right now i mean what's his attack 5000 uh there's a good chance he's gonna get a crit as well well it doesn't matter what he does we'll just make sure he dies he's probably actually gonna go full the um yeah well like if i went for cloak he's gonna go for superiority and he's gonna kill me actually so what am i gonna do oh okay okay i was just gonna make sure that when i swap out he hits me and i hit him back and then i kill him but actually he's he's just died anyway so well well gg gg i thought he'd rage quit maybe maybe he did and then he decided to come back to it or maybe he lost connection but then i guess if he did lose connection it would have it would have showed um so actually i think he's killed me here oh i cannot lose can i oh my god oh my god well played is he think it's over you cocky buggy yeah i think it's yeah i think it's over it isn't oh well it might be depending if i got the cloker if he gets a crit i think i'm dead no matter what oh we won wow it was almost yeah you too uh good luck no i didn't even get to say good luck whoa that was close that was way closer than it needed to be oh oh that was that was too close no no more of that tape that's it yeah yeah tape will do yep well done well done um tape will definitely get that out uh who okay what's next fireplace uh let's do fireplace um dynamite oh no no dynamite would it oh that would have done it oh no he's dead okay another battle will we make it close or will we lose i don't know let's uh let's start with the torch again also after thinking about the whole boost situation like that definitely could be handled better but the it's always nice to have something to to like aim towards i always think that's a good thing um but at the same time it's like oh come on i'm like there is a big discrepancy between the top level players and mid level players there's a huge one um may as well do this oh he went for the distracting oh my god and he got the crit he's basically dead okay maybe maybe probably should have went for the cloak i could have survived that i suppose um how fast is 129 oh my god it's got 3000 an odd attack wow um yeah uh i i mean may as well i mean we reduce his attack uh we get the cloak because he's going to hit with how much almost 7 000 damage even if it goes through my cloak he's uh he's not gonna kill me um but he will go for that oh we did oh oh oh oh did it i just got big brain played there oh my god yeah i think i'm dead no matter what to you i don't cleanse my yeah wow oh oh tenados so yeah he went for it again well played well played wow that was awful that was horrendous um yeah like i'm i've lost i've lost because of that like what a play there what an absolute play uh oh if you if you got a crit there he would have killed me as well jesus that was redonkulous wow or like the thing is i never find tenados or as much of a threat uh okay now you're gonna go for your uh you're thinking on you um yeah i may as well just call this one quit at this point at this point there's nothing i can do um like he's pretty much killed me um yeah yeah there's nothing i can do here that was all because of like two moves that tenados or i did and i did wrong and that cost me the entire game because now he's just gonna do 8 000 damage onto me and just kill me so well well played uh i think yes well yeah just just get it over with oh my god that was absolutely nuts jesus that's probably the fastest game ever i've ever had well unless you're like top tier highest level in the game you you feel like well if i max that with what limited resources i have they're just gonna nerf it and then i can't and then it's wasted and then i've got to wait 10 months until i can take boosts off it ludia get your act together god damn it okay all right this last one i promise last one and it's i guess it's okay you know we're still the spider constricted let's get some passive bleed up i don't think many things open that have resistance to bleed apart from mortem oh this thing 100 not no that's good okay let's go let's go then let's do two bleeds to you you definitely can't kill me with with one hit at oh 4740 though i am immune to it oh that's good oh he didn't get the crate no that's just not fair okay it should be dead it should be dead at this point i think and oh it's not dead why is it not dead um i mean he could go for a cleanse i think i mean he's dead i we have to just go for for this just in case he goes for the sidestep um i just go for the sidestep oh well bless them he tried like that was my safest bet what what i go for instant distraction hope he attacks me no i just have to do this one unfortunately i think that means i've used my best attacks so really i don't even think oh does my cloak still hang on oh it must do for two turns okay okay maybe that's because he did his thing first he did his sidestep that's why i still have this possibly um so he is quicker uh with that in mind um what's what's best here do i really want to fodder off my boa constrictor i don't know if i do like the next turn i mean at least we do oh he's a meter okay forget about that it's like he's either resistant to or i mean he's he's a me okay so we've narrowed down his attacks it's a 2200 which is just enough to kill me but i'm gonna go for this expecting him to go for his big hit now yes i think he's still gonna kill me next turn yes he is okay well with that in mind let's let's he's probably gonna reduce critical chance and reduce oh we'll go for a shield hopefully he goes for a shield actually um just you know prepping himself for whatever comes in next i think that's probably the safest bet he could go for now that i'm completely you know out of anything to reduce his attack so i think he's gonna go for a shield if i was him i would want for a shield oh he didn't think maybe he didn't think about it uh okay because then he like i could have switched in something that was really quick and just gone for a big attack on him but uh oh sure yeah okay um what what do we go for here uh um like 3500 yeah we'll just do the max attack we'll just do the max attack we can um i mean he's not gonna be stunned he's not gonna be bled oh is there a chance that he could be stunned yeah no then why didn't it show up as immune to stun maybe it wouldn't even be stunned anyway okay so we'll go for his reduced attack now so he can't kill me in one more hit which is great because he's gonna do 2200 which then leaves me alive and if i had a crit that oh oh it would have killed him why can't i get the crits 10% chance oh okay never mind maybe i didn't even have a chance maybe i wasn't even in with a chance uh okay okay so what do we expect him to do like what's better at this point i think boa constrictor could probably be fought it off i'm gonna follow up uh sorry spinal constrictor that's it i'm gonna follow this guy off because i think spy like scorpious wrecks might be in with a chance of switching in getting the cloak off or just in their attack and then doing some damage with spinal constrict this point is is wasted so i think that was the biggest attack um it's gonna put in the deer gonna put in the deer this is gonna be a close one it really depends on what he's got oh just go for that just go for that i didn't realize i was gonna be the same speed as him and even if it reduces my attack and has a cloak i'm gonna be able to do damage to it oh right okay okay i'm actually quicker than it yes okay this is a this is terrible and so it should be faster than me um but it's not okay right so basically we've killed it doesn't matter what it does even if it goes for a regular hit or a cloak whichever one it chooses um i'm gonna be able to kill it next turn yeah i'm gonna be able to kill her because i've got my devastation ready so that's unfortunate he may even switch out um i he's gonna take a loss if he switches out i'm gonna get healed and i'm gonna do a big hit it's not looking too good for him nice sorry man it's sorted maybe he was hoping that i wouldn't and maybe i wouldn't if i didn't have the vulnerability there so not so bad not so bad even if i had went for the other attack though the reducing his attack and cleansing me i still would've had enough to kill him without you know that because that would have done more damage oh oh god is he just giving up at this point is it is this just a is this a throw in the towel that Sarah minus just just chucked out there without you know doing any damage straight away um yeah i think i think i think this might be this might be good night um he's probably gonna go go for the speed uh no no he is completely thrown in the towel okay yeah what you mean all right even gets the crit okay fair fair do's fair do's um there's nothing i can swap in oh oh yeah is he just gonna is he just yeah he's just not a great way to end the video but yeah baby there it is there it is we we won one we won two um i think we lost two or three i can't remember but there it is that is Jurassic world alive in a nutshell you spend an hour and get nowhere well done you well done we've done this video nicely but like i'm kind of enjoying the game at the moment um but i think it it definitely could still be fixed with those resets because i don't know i mean it's hard enough just collecting dna why make it even harder for the boosts i mean come on anyway but if you enjoyed this video guys leave a like until next time i'll see you cooties later oh bye bye


All right, welcome everybody. Make sure you're in the right session. You're here for serving diverse business needs with one Drupal platform, a story about Panasonic's digital transformation and adoption of Drupal 8. Today, we'll cover some brief introductions. We'll talk about the story of transformation at Panasonic. We'll also cover digital transformation and the customer experience in general in terms of the transformation activities at Panasonic. And we'll take a look at some of the pieces of the digital ecosystem that were associated as part of the project that we worked on together with Panasonic. We'll touch upon what it means to go API first in a web redesign and a digital experience platform project today. And we'll take a look at some specific points about Panasonic's journey in adopting Drupal 8 in particular. We'll close by taking a look at some of the results, and we'll have some time at the end for some Q&A. Quick word about myself, my name is Dave Sawyer. I'm a lead optimization strategist with FFW. I worked closely with the FFW team with Panasonic on this project. I'm here today with my good friend, Rohith, here, who I'll introduce momentarily. If you haven't heard about FFW, we're a global digital agency. You can stop by and visit us at the booth here at DrupalCon. We provide a range of strategy, UX design, and web development services. And we're one of Acquia's leading partners worldwide. We've got about 250 Drupal specialists and over 120 Acquia-certified Drupal developers on our staff. We're also a proud Drupal Association Signature Supporting Partner. And we're a sponsor of DrupalCon Nashville. Very glad to be here today. You can check out about our Drupal contributions to the community at Drupal.org slash FFW. I'd like to introduce Rohith Yuneni from Panasonic. We are doing. How's DrupalCon been so far? I was hoping a bit more high at tone, but I know it's after lunch, so I don't blame you. All right. And thanks for the intro, Dave. Again, my name is Rohith Yuneni. I work with Panasonic within the North American business. I lead the digital strategy, architecture, and development groups here. Been here with Panasonic for about three years. Prior to that, came from the management and starting world, open source, and other areas. And then I've been focusing primarily around the digital architecture. Higher? Oh, thank you for that. Better? All right, cool. Start over? Good. All right. So as I was saying, again, Drupal's been a really special platform. We'll share some really good insights on how our journey has been in the last, let's say, a few years, but primarily the last year around Drupal 8. Again, a quick intro. I've been leading the digital strategy in the architecture areas where part of the work is dealing with open source platforms, but also expanding the strategic area for Panasonic as a business in North America. We are an entity within the larger Panasonic group globally. As a quick and sure of hands, I'd say, how many of you have been using or used Panasonic products as an end user? Oh, cool. So some of you know us, so great. And here's why I ask. This has really been a story of transformation. Panasonic, as a consumer, and I've been using Panasonic, I think it was my first cardless phone when it was way back when. And evidently, we just figured out when we got into the room, we were actually presenting through a Panasonic projector. So yay. But we didn't plant it there, so you're wondering. So again, getting back to the session, part of the story within North America with Panasonic, the world has been knowing, have known us as a consumer brand, building a wide range of products and, of course, a lot of technologies that we support various companies with. But at the crux of it, Panasonic's in North America business is a B2B company, a small portion of our business is actually a consumer, which is a good sign. So it's actually facing consumers. And we support a lot of businesses, governments, industries, in a wide range of things that we do. And part of this transformation journey and the way we engage with Drupal and specifically aid and FFW has been, how do we take that messaging out into the market? And how do we transform the way we connect with our customers? So we have a nice video to share, which we just tested the speakers. I think they're working well. But before that, this is the 100th year of Panasonic. And part of that transformation story and why it is a great time for us to be here has been we've been doing a lot of things over the 100 years. As you can see, there's that statement around what have we been doing around the 100 years and the 100 years of ideas. So it's a celebration, but it's also a tipping point where we say, let's change the way how we plan our next 100 years. So we have a nice video to share. Hopefully you'll enjoy watching it. Let's get that going and we'll get into the session. Technology, it inspires and amazes us. Moves us forward, unlocks our potential. Technology innovations allow us to create abundance out of scarcity and energizes our perpetual ambition for progress. And today, in concert with a wide range of elite businesses, the company that consistently strives to innovate and reimagine the technologies that move us forward is Panasonic. Panasonic is bringing to market integrated technology solutions that guide us through our daily journeys with newfound ease and grace in cities and factories, in automobiles and airplanes, in restaurants, stores, and stadiums. We're advancing new technologies like the Internet of Things and sustainable energy, cars that drive themselves and factories and homes that create and conserve their own energy, fixtures that emit not only light, but data, and solar lanterns that illuminate the night for students off the grid. We're developing materials that capture geothermal energy and allow smartphones to cool themselves. We're making communities more secure with advanced public safety solutions and intelligent highways. And as we have for generations, we're doing this with the same clear mission that has driven Panasonic to create new technologies for 100 years, to make life more fulfilling and the world a more enjoyable and sustainable place. Technologies that move us toward a better life and a better world. The reason I played that is just to set into context what we're about to talk here. And also, there are a couple of things that were mentioned very predominantly during their journey is Panasonic in North America has been a big solutions provider to wide-ranging industries, but also how we actually are changing the way certain things work, all the way from electric cars to the way roads can be constructed in the future and many other things. Digital is a component of it. And if we go down to the next slide, let's see. Oh, let's try to make that work. Cool. All right. Here's an interesting quote. And part of that transformation journey has been what's changed and how is it accelerating, right? The big shift that you've seen in one of these really interesting quotes I'd like to bring up is the amount of change and the speed of change has significantly grown. And here's an interesting, let's say, a comparison and the pace of how we're growing. APIs are definitely a component of that. And we'll talk a little bit more around how that's contributing to that overall speed of change. And where is all this progress driving? There's a recent McKinsey study, which I think it's been a while since it's come up. And some of you have read it, hopefully, is these are right now being proposed as the disruptive technologies that will change the way the industry will grow globally. And it's a global study, I believe, from McKinsey Global Institute. And at Panasonic, we're not just keeping an eye out on these trends. It's also, we're looking at ways where we fit in and we're at the forefront of innovation in many of those industries. And if you look at this, and here's kind of a quick mash-up, which says nine out of 12 of those disruptive industries, Panasonic is already a leader or has been a major player on it. So with that said, our digital transformation and the journey, the big challenge for us was how do we take this story out into the market? Not just bringing a new platform to enable digital presence, but also the story and the way to go to market around that. And right now, we're fortunate to be working with some of the top names in the industry. Here's just a quick blurb of them. And mostly as a solutions provider, anywhere from government to the airlines to data centers and so on and so forth, and cars in some cases. So with that context set, we'll get into them, the crux of the today's session, not to take too much of the intro time. So we'll focus a bit about marketing in a digital world and more and how our journey has begun, right? How did we end up with Drupal 8? We've been using Drupal and have been in the community, adopted the platform for quite a bit, but when we, and how we got to Drupal 8, I think that's part of what we'll talk about today and also how APIs have kind of been centered in the overall journey, right? So let's go into, okay, cool. So out of the 12 disruptive industries, right? One of the big questions any major enterprise or the new startup that's trying to go in and get a piece of the market share have been asking about is what does it mean to market in a world where there's a huge amount of disruption, not only in the industry, but also about developers are facing, for example, to find better ways to bear and catch up with the speed of business needs, right? As an enterprise, one of the big questions we always ask is how much longer is this going to take or how quickly can we get this out to the market because the industry's screaming for that change to be out there and as a marketer, as a marketing member, let's say within a projector steam, for example, the time is precious, but as a developer, there's time you need to spend to get a quality product out there, right? So that's where we see APIs as part of their digital transformation journey. They have been a core component of how we can innovate and how we can innovate faster and in the context of just building a digital journey. So let's see. Right, so I'm not gonna focus too much about the market. Let's get into the big question, right? And has been thrown around for quite a bit and many of you may have been reading through it. What is digital transformation? Any thoughts? Any phrases that someone can chime in with? Sure, change is a part of it. Sure. Anyone else? Sure? Sure. Sure, yep. All right, so here's, that's actually a good point, working smarter, that's part of it, right? And change is, I'd say a driver to get that, right? And here's how I see it and again, as Panasonic and the way we operate within internally, for some, it's obviously about technology, it's definitely a key driver, right? For others, it's just a new way to engage with customers, which could be on a mobile phone, which may not have existed years ago, right? And for others who startups or even enterprises that are transforming themselves, it might mean really creating a new business model of actually reaching their customers. Disruptive areas and also the regular ones, right? Could be government who are making really headways in how they actually go meet their constituents or hear their stories and things like that. So that's a great simple way to define digital transformation. The net out of it would be, it does not mean a single thing, it means many things, but it's usually positioned into, however you wanna put it. And for an enterprise, what does digital transformation look like and mean for an enterprise? First thing is creating values, working smarter, yes, and driving change to create new value, but it could be for an internal team, it could be for a development team, it could be for a larger shareholder group, right? Creating value in the core business, which is if you are a solutions provider, what are the areas that you can innovate on or build services on that can help you take your business faster into the market and in a better way, right? And most importantly, building capabilities that enable you to innovate faster in the future. The reason we had one of the key terms, API first, embedded and pasted all over the agenda of today's topic is that's a key component of what it means to be digital for the future. Digital now is getting there, but again, it's about how do you build that foundational capability today so you can accelerate your business for that future. So here's a quick way to look at, someone mentioned change, right? So I'd like to use that and tie it back in. Digital transformation is certainly about change, it could be as small as a particular team doing a certain thing in a certain way as opposed to a large enterprise going to the market in a completely new way. So here's a simple way to say what does it mean to start with change and how does digital transformation start with change? And the first thing is obviously challenge, always challenging the status quo, as a team, as a company, as an industry, right? Culture, culture in the organization and of course most of it could be driven depending on what type of organization you're in and what industry you're operating in. Startups may work in a completely different way than a large enterprise which has been around for over 100 years, right? But again, transformation, the faster you change or make that change, you're better equipped to meet that future disruptive demand. Experimentation, it's important and I'm hoping there's a good development community here in the room and obviously a lot in the building. Experimentation isn't something new but the scale of experimentation is pretty important when you talk about transforming your business to meet a huge industry. And I think I have one more, integrating. How well can you integrate your digital applications?  And digital technology, I actually wanted to put up a slide where it was the MarTech. I don't know if many of you follow that where there's about over 2,000 marketing technology companies and pieces out there. I thought you'd get bored with it so we took it out in the last minute that explains the speed at which the marketing and digital technology, as a solutions provider, they've been innovating, but it also explains the demand that other companies are looking at for those type of technologies, right? So the key question there is, how do you integrate all these different things? In the past world, there was obviously the advertising world where it was fairly straightforward. You had someone running your advertising campaign, you had advertisers in-house or outsource most of the times, but as companies are bringing in more and more digital technology, it's even more critical on how they actually use APIs and other concepts to better integrate the technologies within the company. Here's one example, what it means. The fundamental shift that's been happening and part of my role at Panasonic is I leave the architecture from a digital group perspective and one of the big challenges is how do we make two teams talk to each other, but also how do we make things that two teams run across the board talk to each other? And it's critical from an architectural standpoint because at the end of the day, if you're trying to solve a business problem, the technology shouldn't be the barrier, it should be an enabler. That's one of the key things that we believe in and kind of preach internally is don't make or don't create the barrier with technology, use the technology or any particular solution as an enabler so you can get out to the market faster. So as you can see, this is a really good summation or a simple table that I was able to find around what's the fundamental shift? And I'll tie it back to what it means to Drupal 8 in a few minutes, but at an architectural standpoint, the traditional model has been you focus more on the product-to-service related businesses and the way you source technology and the way you build technology would be focused around those traditional ways of doing business. And one of the key, I'd say, kind of the buckets around how enterprise architecture and the shift is taking place is you need to be positioned as a perpetual evolution. I know that's a heavy word and Dave was warning me, you may not wanna throw that out there, but I'm gonna do that regardless. What I mean by that is it's another fancy way to say continuous evolution or grow continuously, but as you see, it's this fundamental change in thinking around how do we use web applications, how do we plan web applications and how do we wet new technologies as they come on board and the fundamental pieces that we need to carry those forward with. Here's what it means drilling down or breaking it down, right? Decoupling, decoupled Drupal, decoupled many things. That's something, I think there were a couple of sessions this week as well on that, but if you really get down to the bottom of it, a monolithic architecture, which has been there around third well in various levels of the companies and the technology frameworks, code testing, integration, that's the architectural view of how it works. There's always the approach of waterfall, agile, things like that that exists, but that's not really what this model talks about. This is what does it mean to be fully decoupled as in what does the independence of each component of your stack or each component of your development process really look like? The dependencies among your stack are what, and as a company Panasonic, we have a lot of business units with multi-billion dollar revenues and they source a lot of technology themselves that rely on us where we bring in an enterprise wide technology and run those for them. The biggest challenge is how do we make them work with each other, right?  So the more dependencies you create as part of the stack, it obviously creates a fundamental issue on how do you scale, right? So this perpetual evolution model and the decoupling in its principle is essentially how do you decouple each of these layers within your stack or an application per se, including Drupal in this case, to meet those growing demands, to meet those growing changes within the market, right? And Rohit, if I could add, in the context of a web application or a responsive website, for example, certainly in a large enterprise organization where there are many data systems that may need to be integrated, it can be a big leap for companies to go from a very tightly coupled implementation to a completely decoupled implementation and I like to think about a sort of a slider or a range anywhere in between completely decoupled and the opposite end of the spectrum and in many cases it can be helpful in thinking of this idea of perpetual evolution and continuous improvement and development to think about decoupling certain pieces or using progressive decoupling and heading towards a fully decoupled goal in the end. Thank you for that. So with that context set around decoupling, the changing view of an enterprise architecture, the larger context of digital transformation, as I focus mainly on digital, I'll talk a little bit about what it means from a customer experience standpoint and what it means as a marketing organization, right? So this is a simple view and I'm not gonna go through it in detail, but the point there is what are those different dimensions of a changing marketing organization in this truly digital world, right? There's a lot of research out there and a lot of data points that get thrown around or how many people are actually using mobile to find information. Obviously, in a B2C world where you're directly selling something to the end user, that number usually spikes and as a B2B organization, we've been increasingly seeing where those numbers actually been growing more than 50% that most of your customers, including governments who may come to you, have been doing those research way in advance before they even touch you as a brand, right? So websites and being able to tie these things together, multi-channel campaigns, personalization, all the buzzwords, I'd say, is increasingly critical and that's where APIs and digital platforms have a really, I don't wanna call it a love-hate relationship, but there's obviously a lot of love around that which is how do you use APIs to create a platform that can extend itself but also help the teams extend it for you? That's the way you build a network around that. So we'll focus the rest of today's time around API-first approach and the digital platforms.  There you go. So when we started with this approach and part of our journey has been, we've taken a fundamental look and built what we call as a digital caution, which is we essentially assessed every single team, the way they were going to market, every single website that they handle, so on and so forth. And we said, we'll need to take this big blob, put it to rest at some point. Before we do that, we have to take a holistic look of how we begin migration to a new platform but most importantly, what's the mission statement, right? So as part of that larger initiative, we came up with really simple two phrases or two lines in this case. One, how do we as a company create a best-in-class marketing toolkit to increase Panasonic's P2B awareness? And these are really critical, more than you would think, where Panasonic has about 200,000 plus employees and a few hundred, it's about 12 to 15,000 in North America alone. Key portion of that is how do you explain what you're doing within your company but also as an organization and as your team, what does it mean, right? So part of that change, I think I'll give him the points again, how do you explain to someone what does it mean to change? What does it mean to bring a new platform in like Drupal 8 into your day-to-day jobs for a marketer? So we started with these two simple mission statements and they've been serving well so far, right? They're not very granular and that's for a reason so that leaves you with enough room to plan your journey internally and also externally. So API first, what is API first? I think I missed my animation there, but... So the first question that anyone would ask is what is API first but also what does it mean to you as a developer, as a team lead or as a company, as a whole, right? And we try to explain what does it mean to us and what does API first mean in a general context and learning from our last year's worth of journey building a true digital platform. The name is very well thought out what it's called as API first where you're not essentially building a large platform and then thinking about an API. API first, in its name, it's a really great way to talk about, you think about API in the beginning of the process and obviously all throughout the project but if you're building a new website or you're building a new product, it could be a digital product, think API first. So that's a key way to describe what it means to go API first but at the outset it's more about how do you build a web service, decoupled enough that it will allow you to extend your platform. And in the context of Drupal, obviously we have to tie it back in, API first means making, and I think we pulled this out of the Drupal API first project mission statement is API first means making the data stored and managed by Drupal available for other applications. Again, a fairly simple mission statement. What it means is regardless of what you're building, plan ahead, regardless of what type of application you're using Drupal to Power could be an application for a fire department, I think they were presenting yesterday and it was a great story there how they were using Drupal 8. If you're using a true CMS and saying we'll use Drupal to Power are 10 websites. How can you go think API first to build a service that can expose data out of that website for the future? And of course that allows you to get a lot of benefits inherently. The first one that we've seen work really well so far is how quickly can we actually use those APIs and build new services on top of that? One of the great correlations you can make is for IT teams who in the past hosted and managed their own server infrastructure, had their own DBAs and so on and so forth in-house had to manage a lot of that infrastructure as a whole. And you can almost draw a correlation between infrastructure as a service, the IAAS, what it meant to the IT teams, the power that they were able to get as an enterprise. We consider APIs as a similar, if not greater set of freedom for a developer because you're interacting with an API which has potentially a set public contract. You have someone else managing the core of that API and the data that it may expose, but you're focusing on the service that you're building, you're focusing on the specific use case that you are trying to achieve. Right. And if I could add, the Drupal initiative has its own API first initiative which you can read more about on Drupal.org but to put it in perspective for those of you that have been in the Drupal community for a long time or have been site building or developing with Drupal a long time, if we reflect back to earlier versions of Drupal, the Drupal itself was very highly coupled and it took extra work to expose data and make it available to other IPAs. And as we look at what's going on with Drupal today, we see that Drupal is much easier to set up in this way to expose data to services and APIs. This API initiative describes what Drupal is doing in this way and there are now Drupal distributions such as reservoir which allow developers and companies to get set up with a decoupled sort of API first Drupal platform and to build out systems and applications in this way. Sure. And that was one of the key factors that as we set out to bring a brand new open source platform and we've adopted, we had adopted Drupal seven a few years ago, globally as Panasonic and also in North America and we were familiar with the Drupal community using it to build very custom applications. And then as part of that re-platforming journey which we'll talk about in a few minutes how we started that process, API first and being able to use APIs across the board, we were looking for the platform that in its DNA and had an initiative and having such an initiative and an open source community with over a million developers already adopting a certain way of building specific modules or applications with platform. That was a critical piece of that puzzle that we wanted to adopt as we started fresh. So someone may ask how do we transition to API first but also what does it mean for us? We are a traditional development team for example, how do we go API first? Here's a, I don't know if people in the back can read it but we wanted to be simple enough but have some facts out there. So here's a quick way to overlay in three dimensions and there may be hundreds more but we'll focus on top three. In a traditional development channel versus an API first channel. So API first development in its DNA, I would say is more of a strategy which is where you put the developer's interests first and then build the product on top of it. Think about it for a second. The typical life cycle of a project has been you get the business requirements, you know who your end customer is, you define the user story around it and you're building that application to meet that specific need. So that's your monolithic way, I'd probably call it a traditional way of building an application. Once you build the application you may choose to expose the API as an afterthought or at the outset of the project which is the kind of flip side where you say we'll think APIs first, we'll plan around the data that we need or the services that we need to build and then we build the product around it. Product in this case could be as simple as a website which could use completely decoupled architecture to power a truly digital experience or it could be a really good product that someone's using an open source technology around and building on top of it. So I think one of the things we've seen as a problem internally was these traditional ways of building applications resulted in really artificial APIs. That's a very broad term. Let me maybe be a bit more specific. So think of it as two channels. One, a web channel and a mobile channel, right? So for someone who's developing an application in a very traditional way you could either build for each channel or you could build an API service if you take that same situation and say we'll not build the whole application and then plan the API. Let's think API first where we say the development process for each of these elements of the application stack is a more synchronous way of delivering your application or your project. Once a new service or I'd say once a new feature is built or is in need for development you could have your product teams starting to work, write a prototype, once the prototype is done you have a ready set of users who could actually test your APIs. There's a good example that I wanna use today is primarily around API first, right? Is anyone familiar with an API management console or an API management platform? Okay, great. So one of the things that we've seen when trying to adopt primarily around MarTech, an API first approach was how do we build APIs? But also if we had to expose those specific APIs to other members of our company, how do we do that? And one of the key components, it may not be a must have but it's certainly a best practice in my view that out of experience is how do you utilize an API management platform with let's say a set contract which is an API contract where your team is building an API service with the view of exposing data. It could be a product database storing thousands of products or it could be some form of a transactional system with hundreds of data points. So once you build an API, how do you expose that to other development team members within IT, your third party agency supporting some form of the business team, so on and so forth. So one of the key aspects there is having some form of a console and some form of a platform that allows you to expose and allow other teams to innovate on top of a base API that you have built comes in fairly handy. And one of the key aspects I mentioned earlier is we're seeing governments and I recommend you take a look at this. This is the US government's, I believe it's called the GSA, General Services Administration. They have a team called 18F and they've fundamentally started rethinking how they actually offer services for parts of the government. And it's the same concept. Someone within the company is trying to be the accelerator to thinking and going into each functional area. Identifying areas or points that can be converted into API first or converted into a service that could be extended and other teams could essentially build on top of it. So I'll have the website up at the end. I think it's called 18F.gsa.gov. Certainly take a quick look. And they obviously publish a lot of really great material out there that could be used for private and obviously public sector companies. Let's jump on to the next one. Rohit, make a comment. We're talking today so much about the technical side of the conversation and as you framed it, putting the interest of the developers first in this API first approach. I think where this gets even more powerful is if you apply this more granular component-based approach, not only on the technical side, but on the design side. So for example, a design process like atomic design or a component-based design system where you're designing individual reusable components fits really well with this API first approach on the development side. Sure. Yeah, and again, this is just a quick mash-up on what it means. And we'll talk a little bit about with this context around API first, those are just a quick few blurbs around what we set out as part of our largest strategy and what we'll build next and what it means. So I'm gonna hand it over to Dave who's been a key part of the team as we engage with FFW and North America. So he'll share a bit about our journey and what it meant going Drupal 8. So I'm gonna hand it over to Dave. Thank you, Brogat. So where does Drupal 8 fit into an API first model? So as we've said, first of all, Drupal 8 itself is a huge leap forward in terms of previous versions of Drupal of working in this way. There are a number of modules which we won't get into in detail today, but for those of your interests, you can look up the JSON API for example, the services module for, which has been around for a long time. Tools that are available that allow you to use what Drupal is really good at, which is managing structured data and then exposing that structured data so that it can be consumed by other platforms and systems. This quote is right from Dries's blog. He said that I'm convinced that an API first approach will be a critical addition to Drupal's future. So if you're looking at adopting an API first approach in your own Drupal development practices with Drupal 8, here are several areas to focus in on. Number one, looking at where silos of customer data live. Part of the interest that's being driven by marketing needs is being able to get a more complete view of the customer and understand the customer data better and to be able to connect data that may exist in silos. And this API first approach is really helpful for being able to connect the data that exists in separate systems. The ability to scale marketing needs by being able to iterate quickly to develop new applications or new components because you have the data that you need to pull into the application as opposed to having to do development to gain access to that data. Couple other pieces, control over your own roadmap, just having more flexibility to make decisions and pivot quickly. Taking advantage of the open source community, not being tied into a specific platform or technology but being able to tie together a number of systems to create just the solution that you need. And of course data and personalization. As we start to expose data, connect data together and inform marketing about how customers are interacting with the brand, we can start to target and tailor the experience using that data to meet the individual customer's needs. The idea of a digital platform really is that a true digital platform will scale with the business's needs and the API first approach really puts you in the right position to be able to do that. So if we take a look back at how we worked with Panasonic on this particular project that we're talking about today, this slide summarizes at a high level what that process looked like. It began as most large scale projects do with an identification of needs, defining requirements. As we've said, thinking of the API first approach at that early stage of the game. And then buying into a specific approach or solution, in this case, Drupal 8. Creating a blueprint of what the requirements were for the overall project and how those align to the technical architecture and capabilities of Drupal 8. And then determining the strategy, thinking not only about the technical side and the API side, but the customer experience, the user experience, the digital strategy and how you're tying data together to best serve the customer. Of course, all of the site building, development, testing. And cut over and launch planning. This is an often underestimated area, particularly for a large enterprise organization who's embarking on a very large change like this, making sure that you've planned out all of the different systems that will be impacted by something as simple as a site relaunch or something much more complex in terms of the way that you're routing data from one location to another. And once of course it's all launched, having a plan in place to measure and optimize in a continual way and to measure consistently in that way. So we'll show the website experience in just a moment in terms of some outcomes of this experience. Number one, we leveraged a component-based design approach or an atomic design approach by designing reusable components that can be used across an experience or across other experiences. Number one, at number two, we created a custom Drupal 8 distribution for Panasonic so that not only are the individual components and elements of data reusable, but the whole platform itself is inherently reusable so that as other business units inside of the large enterprise organization start to move to Drupal 8 and adopt this platform that they can leverage and reuse the good work that's been done as part of this initiative. In this particular case, we used a progressive decoupling approach. For those of you who are not familiar what that is at a high level, if you think of a fully coupled experience might be in Drupal terminology, the idea of a theme that is tightly integrated with the backend, so any changes that you need to make to your website or web application, those two are tightly coupled together so you have to modify both. At the other end of the spectrum, decoupled might be, for example, using Drupal in a headless capacity where Drupal is serving feeds of data that get consumed and displayed by a separate application which could be done, for example, in Angular or another mobile framework, front end framework. We used a progressive decoupling approach, which again, if you're not familiar, is sort of in between those two. The idea is that Drupal and its theme serves the skeleton of the page and then individual front end components using, in this case, we used Angular, we'll then dynamically pull in additional data in that way. And then this way we start to decouple components of the site without having to have a complete separation of the front end and the backend. And that gives a development team a lot of flexibility on how to structure the page, not only from the API first perspective, but considering, for example, page load speeds and performance. Some other pieces, personalization, the site is enabled for personalization and collecting of customer data as they interact through the site, making sure the search feature is really strong and is tuned to help the customer get to the information they need. And that's a number of other things. We'd like to show the experience that was associated with this project. At the end of the project, we'll share a quote here from Lauren Salada, who's the chief marketing officer at Panasonic. She said, this was a strategic initiative and a catalyst for change as we embarked on our digital transformation journey. As we continue to transform the way we connect with customers, our new platform is truly an on-ramp to digital for our business in North America. In this case, this refers to the Drupal 8 platform. The platform, which you can visit yourself, just visit Panasonic.com is a responsive website and implements this progressive decoupling to pull in product data and other data from Panasonic systems. We have a video here, which I'll turn on, which just shows some of the site interactions. As I said, you can check this website out yourself just by typing in Panasonic.com. So dad, anything? I think the decoupling and the way APIs were used in this overall implementation was really interesting because in historical terms, we've had a lot of free platforms. We've brought in a lot of new and sometimes custom technologies powering our North American experience. One of the big challenges was obviously the timeline. We had a lot of sites to shut down, so on and so forth. Prior to bringing in Drupal 8 as a core North American web experience management platform, we had, this project was overall done in about six months. The actual implementation was about three to four months time frame. And part of the big, the push was obviously to meet a certain specific timeline, but as we leveraged the APIs, the biggest piece that we realized as we went along the way, both sides, was how quickly we could actually build a service and test it with a beta user group and see how it's actually working. That, in its own way, was we didn't have to build a brand new service to pull in about 2000 product data points. Those component-based design components that we adopted from a design UX standpoint, but also at the back end of the CMS itself where content editors had ways to actually taking action on a specific component, et cetera. The component was tightly coupled in the sense, or decoupled in the sense that it was not a specific area for template, but those were reusable and rearrangeable components, which could pull in data from an API from a system that's holding tons of data. So right now in the US side alone, we show about 3,000 plus products as a whole for North America, and we have other pieces of the puzzle which might carry larger portfolio aspects, but about 70 to 80% of those 3,000 pages are all powered through an API service that's pulling data from the Panasonic's backend system. So we are essentially tying the factory which is building the products, the product team that's essentially specking a product, a projector or a large display. So that whole life cycle of the bear specking by a product manager all the way down to the website is all completely driven through an API service where there's not a lot of copy pasting, which was the case previously. So, thinking APIs and the way to leverage these reusable components across in a site, which is again, this is an experience layer of the overall architecture, but that whole life cycle has immensely benefited just within a small group of teams. So we tested that with one of the business and then we obviously rolled this out across the board. And that's one example, and obviously this is a, almost served as a proof of concept with Drupal 8 where we ID8 and see how we can leverage APIs to power a large initiative within a really tight deadline, which is again about three to four months with thousands of pages and shutting down about 10 old platforms. So that was one of the key learnings from the journey, but also that is setting us up as where do we take the platform next? Part of the roadmap in Lawrence Court was very interesting around, this was more an on-ramp digital, so now we're finding ways to take Drupal 8 and how we leverage Drupal 8 as this content engine which is powerful in its own sense and use the power of APIs to extend to other channels and tie this whole journey in North America and of course expand that to other areas of Panasonic as well. So that's a bit about our journey and I'll let Dave close out. Yeah, but Rode, I'd love to ask you if you could share, one of the things that I noticed is as you move from the legacy platform that you were using to Drupal, platforms, platforms of course. I observed that as part of the training and onboarding and getting ready for Drupal 8, more of your team and those stakeholders in the different parts of the site were a little bit less disconnected from the web content and were able to become content publishers. Perhaps you could speak briefly to that. Yeah, definitely. I think that was an interesting turn of events. So historically we've had this centralized operational flow where a certain set of key users had the ability to, oh, sorry, left the left side, had the ability to publish information but also, let me put it this way, raise a ticket, some of you may be familiar with this approach where for you to actually change something on a page, you have to go through a strictly manual process, then it hits a development team, so on and so forth. That's parts of the platforms. Some platforms were smaller CMSs which allowed us to, those marketing users to publish changes. So when we moved to Drupal 8 and this specific API based approach was, we've decoupled that whole area of managing a specification table. So a single projector might carry about 1,000 specifications to make that one small product. And as a marketer, you may not want to manage that part, right? Yes, you might have an agency managing that whole process for you, send them a spreadsheet, they upload it. But there's inefficiency in parts of that process. So by automating portions of the website using completely componentized approach and giving marketers the ability to focus on the area they're obviously great at, which is the marketing messaging and so on and so forth, we were able to increase about five-fold the adoption of the overall system. Oh, there you go. And most importantly, we had users thinking about how can I leverage the platform as a whole and build a better service? So within the first two weeks we launched, we had a large group, I think it's one of the other projector groups, but came in and said, we want to actually extend this platform and sell something to our B2B community. That had never happened before because there was always this conception around how quickly can we actually test this or it's going to take us a long time doing something. So those are ways where we've actually, not only help the users adopt the platform quicker and obviously five-fold, but also they're starting to think where can they add value to their end user? Where can they add value from a customer experience standpoint? But also, again, in the context of the larger digital transformation, this is where it ties in, is how can I build a new business model within my existing business, which can be doing great, but now that I have this base platform taking care of most of my work, what else can I do to create a new business or a new revenue stream, so on and so forth? So that's been the fundamental shift around how the platform as such and Drupal 8 has been extremely critical in the last few months, but certainly we intend to extend that into these new areas where we see a lot of potential. Great. Well, that brings us towards the end of our presentation today. I'd like to thank Rohit for coming to DrupalCon to present his story and thank you all for attending today. We do have a few minutes to take any questions that you might have. Right here. Okay, we can repeat the question for the recording. So the first of your questions was how do you rationalize the investment from a marketing perspective? Is that right? Sure, simple question, complex answer. It's a process. We broke it down into a couple of areas. One, this initiative, this project, we call it the Lighthouse Project, and there's a reason for that. As part of our larger digital transformation initiative, we've identified core areas within our marketing and the digital organization where we can improve an existing experience, but also set it up so we can build new revenue streams and so on and so forth on that. So it was part of a larger initiative. So it's hard for me to say this particular project, but as I said, this was one of the key projects and for a reason we wanted to show the scale and the quick delivery that we could meet. ROI, it depends on how we calculated, but this levels of it, the API itself could be monetized at the end. There's a soft cost that on the time you're saving for a business. As I gave an example earlier, a marketer managing 2,000 pages versus letting the system do that highly manual part. If it's not the marketer managing this, someone else doing it. So there's a model which is based around the time invested, what's the outcome and so on and so forth. Did we get to the second part of your question? Tricky one. Okay. I'll tell you what, in the interest time, we'll take this question. You had a question in the back? Okay, for the recording, the question was why did we decide on progressive decoupling rather than fully decoupling in retrospect, would we change that decision? Sure. I know. No, you can take that first. From the perspective of the digital agency that was working with Panasonic, for one, it was a very large and complex project and a very compressed timeline. So as always with projects like this, you're making the most realistic decisions you can to ensure the best possible experience within the constraints of the project. So that's one factor that would be a part of that decision making. The other factor from my perspective is that in some cases, progressive decoupling is a step towards fully decoupling. And so I would personally look at it as that ways. Those are two factors that led to those decisions. Sure. From a technical standpoint, and also from a brand and governance standpoint, one of the challenges we had in the past was with many websites and many teams managing it, it was hard for someone to stipulate how you represent a brand. So the digital organization, my team primarily sits within CMO organization and that's for the reason, is part of the effort has been if you have to reach your customer and take this complex story of what we do as a brand, the first thing you need to focus on is tell your brand story well, but also how this kind of slides into the, I'd say the fluidity of an experience. So for example, if I'm interacting with Panasonic with 10 websites, the biggest challenge there, as a CMO, you would see is how difficult it is to manage that brand consistency, but also the messaging around it, the content, you can imagine. So part of the progressive decoupling approach was, we've certainly looked at fully decoupled of just building a hard-coded template. So we adopted a strategy called Free Fix Flexible, which was a way for us to say there's areas of every part of the site where there will be stricter brand guidelines. So it's almost like a blank slate with a branding on top of it. So there were areas on the site and as you interact, I invite you to, you may not actually realize that it's a completely, progressively decoupled part of the site, but the experience as a whole remains very similar. So that was one of the parts of the decision as to why we went progressive to implement that 3F strategy as we call it, and of course, minimize the amount of churn we have to have in the future. Fully decoupled is a scenario we are certainly looking at, but for different channel-based approaches, we've had parts of the organization try out fully decoupled to build a mobile service or a mobile application. So there are merits, but again, at the end of the day, as long as you have the core offering of an API which is able to expose data, that probably takes care of half of your work because you're focusing on the end product or your end experience as opposed to thinking about how do I get this data in a structured format so I can build my experience at 100. So we've tried to solve the bottom-most problem which is exposing the data first. And again, meeting the use case is critical because the whole team was about 100 people trying to understand where do we take this, their needs, so on and so forth. So yeah, it really sets your business need but also think about how do you take it forward. Any other questions right here? Sorry, can you repeat that again? Oh. I had a good time last night. I think the question was which API provider did we go with on the project? Correct, sure. I can talk to you offline, but as I mentioned early on in my talk, choosing an API management platform and a hybrid integration platform is critical. Not just to automate processes or just to simplify the way you set up contracts, allow someone to request access to an API, but also scale because in most of your API management platforms it's an IPass service, right? So I can talk to you about the brand and stuff like that, but again, I think it's a critical component of the overall platform. Drupal 8 is powering a key portion of our overall digital experience platform but there's other components that are purpose built or purposefully sourced to meet that need. Yeah. Any other questions? Okay, I think we're right at time. Thank you all again for coming. Thank you everyone. And if you don't mind, thank you. If you don't mind rating the session today, we'd certainly appreciate that. You can find the links to rate and provide your feedback about the Drupal con session on the screen today. Thanks again.


Hi everyone, Joe for jaspeyscasebreaks.com feeling like a bowman chrome baseball new release day This is our second case of the day 2021 Bowman chrome baseball 12 box pick your team number sweet 16 Big thanks to this group here for making it happen Appreciate it. We did straight up to no fillers TJ with that double last-bottom ojo 70% of the time double last-bottom ojo or a last-bottom ojo hits a hundred percent of the time All right, so he's got some good teams in here. Thanks to him. Thanks to everybody Nick was gonna help us pack stack this break to make it go a little bit quicker, but something else filled up before that So I'm gonna do this solo, which is all good Take a little bit longer, but the hits will be the same Nick actually picked this case So let's let's see. Let's see what kind of case Nick picked for us Will be a stud case or a dud case. We're gonna find out by the end So it's hang with us. There's you can see on the top camera there four boxes there There's eight and there's 12 that camera is actually a little bright So it was adjusted for the pack stacking actually Reset that. There you go. It's a little bit better All right, so thanks everybody once again for getting in for making this happen Let's Start popping open these boxes. Let's see what we got We got two chrome autographs per box per master box one per mini box Looking for reprise. This is all prospect. We're all we're prospect hunting So a lot of a lot of future value in this is what we're looking for future value some current value right now obviously but Most Bowman Bowman collectors are really just kind of getting these prospects and Hanging on to them for as long as you can and hopefully You know some of these guys end up being superstars. I mean obviously the odds are not everyone's gonna be a superstar Hopefully We'll find some future stars here. Hopefully they become superstars the whole idea a lot of baseball happened here on a Tuesday night But the important game that I'm looking for looking at is that Arizona? At San Francisco and they're in the diamond backs of the bases load in the top of the fourth With one out You did if the diamond backs win and the Dodgers win Dodgers can Can try to see if they can make up a couple of games to win the NL West There's not a lot of things like what six six games left All right, here's box one Clark Schmidt purple chrome 132 out of 250 for the Yankees These are these are all those will all be Top-loaded by our shipping team before they get sorted and shipped out first autograph of the break Jagger Haynes 249 out of 499 I'll do an autograph recap at the end as well and if we find some low-numbered cards to for the Padres that's goes to Mark Mark D with that Shailen Polanco nice to 250 purple chrome for Travis One of the bigger names This year in this set Hellcris oliveris shimmer bowman first shimmer nice Adam with the rocks. That's right in the chat And there he is Shailen Polanco bowman first base autograph for Travis Melberg and the Pirates are Number eight international prospect third best outfield prospect according MLB comm Congrats Travis. Thanks for getting in We got Bobby with junior 140 to 150 summer camp insert atomic parallel Great start first box good luck TJ's got a question for us the ground officially shut down today. Is he eligible for the Cy Young award? I Think so Because I don't think there's any I don't think there's any like innings Requirement or anything like that. I guess a player could technically play one game And if the baseball riders all decided that they wanted that person to be these Cy Young award winner They'll do it He might get some votes, too I don't know how many first place votes you'll end up getting but I think you'll probably get some votes Tray Turner is fast Nice infield single for Tray Turner All right next box. Good luck, and there's Jordan Groshan's magenta shimmer to 199 Blue jays Josh with Jordan and there's Christian Santana Coppola with the Tigers Nice auto there number seven shortstop Top 10 shortstop in that international draft class There's Logan Gilbert to 125 For the Mariners Mariners trying to get into get a playoff spot. They're scoreless in Seattle bottom of the third hosting the A's Trying to get into that wild card spot and Victor Acosta for Mark and the Padres The dime back ground into an inning ending double play with bases loaded. Come on guys There's Austin Hendrick refractor to 499 for Cincinnati. That'll be for Alan and next box The Yankees beat the Blue Jays seven to two I think the Red Sox ended up falling to the Orioles of all teams four to two Lot of a lot of wild card implications In the AL In the NL the wild product is pretty much set Cardinals are in that cardinal under 17th game today Cardinals are in the second wild card spot, and then I think they're like four or five games ahead of everybody else I think I think I actually must have clinched today because they're wearing T-shirts at the end and they were milling around the field. So I Think they're pretty much set They've clinched a wild cards that wild card spot and Dodgers are comfortably in the in the top wild cards But they're trying to see if they can avoid that one game Which who knows what could happen? Imagine Dodgers are gonna win over a hundred games Just to be in a one-game playoff and then God didn't lose that Think about it. All right Next got Bobby Dalbeck four out of 75. That is for Burke and the Red Sox and There's Jose Bonilla Burke with the Angels. It's no good There you go. It ascended 14 spots number 15 on Baseball America's list of Angels prospects hot hot prospect There's Mike Ishremsky 281 out of 299 Yaz's grandson going to mark David Garcia atomic autograph 25 out of 100 nice parallel for mark are and their Rangers number 18 Garrett Mitchell speckled a 299. You know what? I actually thought that too Rex. Is that Bobby Bonilla's son? But I didn't say anything on the back of the card. So I feel like they would have said something if he was Garrett Mitchell speckle will go to the brew crew and that's for Travis Man next box. All right. Next box Padres Dodgers on the background Dodgers still up 1-0 on the third Trey Turner on second Justin Turner up to that two outs See if Justin can add some runs here. What's happening with the Giants Giants have a runner on second one out It's that game tied 1-1 Yaz actually had a lead off double Tyler Gentry Leo with the Royals like number 22 prospecting that Royals organization. They should make Bobby Bonilla day a holiday National holiday only only if he Shares all that money with us Hunter Green to 250 Purple shimmer for Alan and the Reds And we got a guy Rosario 133 out of 150 blue chrome autograph for Mark and the Padres number 33 San Diego prospect Luis Patino to 299 Magenta for the rays Burke Tampa Bay and another Padres Reginald Preciado 457 out of 499 Number 21 Padres prospect There's Chris Bryant 499 refractor card still Still Cubs edition here for Burke and Chicago another box Justin Turner still up to bat Three and two of the count now walked him nice AJ Pollock, let's go some gold shimmer Armando Cruz two out of 50 Taylor with the Nationals and their ziti cap Ryan with the Marlins Nice, that's a strong card right there grew up a Marlins fan, too Number three prospect in his class Carlos Correa comps Who ended with a NL rookie of the year not Patrick Wisdom? I know you're gonna make a case for him We actually looked up those NL rookie of the year odds yesterday And the favorite in the NL according to Vegas Is Jonathan India? He's a heavy favorite at minus 1150 Trevor Rogers is plus 725 That's a little over 7 to 1 Patrick Wisdom is 15 to 1 But Jonathan India is minus 1150 Oh, and that's a Juan Soto purple chrome for Taylor So it looks like Jonathan India Is gonna is gonna win the NL rookie of the year a L rookie of the year The favorite is Randy Arzirania minus 175, but Mount Castles right behind him at plus 385 Almost four to one so that that race is a little bit closer Nice AJ Pollock Double nice. Oh two out single. I'll take it Garrett Mitchell green to 99 Shwendell is not really up there. He's behind He's behind wisdom at at plus 4,000. It's 40 to 1 There's Taylor Dollard at least quarter Vegas, but I think Jonathan India is like that is the heavy favorite Seattle, I cappola with the Taylor Dollard And there is the one-for-case Bowman ascensions insert Bobby Whit jr. Leo core with Kansas City Next box Walker Bueller two ounce bases loaded Can he help himself? They help himself out. What about MVP al MVP? Yeah, Vlad Vlad is plus 725, but Ohtani is is a huge favorite minus 3,000 I don't think anyone else is even close juniors glad juniors close with Marcus Amiens like 150 to one Aaron judge 200 to one. Those are really long odds in the NL Bryce Harper slowly kind of creeping up and running kind of running away at least with the odds Running the odds race for NL MVP. He's minus 293 and to tease juniors plus 325 Bueller strikes out, but at least we got a couple runs there Juan Soto plus 460 Trey turners plus 5,000 Etc. Etc. Etc. Yeah, you're right. Yeah, Jonathan India has definitely been been on the The prospect radar for for a little while now But yeah, Trevor story stories are always are always cool, right? He really did kind of came out of nowhere There's Malvin Valdez bow and first shimmer. That's for speaking Cincinnati. That's for Alan Murdoch We got George Felice 231 out of 250 for Coppola and the Mariners nice Groomed the same IPL program that produced Seattle prospect off Seattle prospect Julio Rodriguez Christian Javier refractor to 499 that'll be for Taylor and the Astros there's Heston Kirkstad to 199 for The Orioles that's going to go to Leo and the O's and Armando Cruz Taylor and the Nats All right to comparisons to a young Jose Iglesias It's pretty solid Garrett Mitchell refractor to 499 and we are officially halfway through this full case break another six boxes to go 12 more autographs to go True Rex. Yeah. Yeah, the Trevor story wasn't just a fluke. He was the real deal Holyfield Yeah, there are a lot of rookies of the year have who have just been been kind of one and done I think here are the past 10 AL rookie of the year award winners Most recently Kyle Lewis. I mean he had an okay. She's in this year. Well, let's see how it how he looks Jordan Alvar is one in 2019. I Think he's still hitting well, but TBD on those guys. Oh, Tony Was the rookie of the year in 2018 And he dipped considerably in 19 and 20, but then is now back on track in a big way in 2021 Aaron judge one in 2017. He's pretty good Michael Fulmer one in 2016. It's really haven't heard too much from him after that 2015 Carlos Correa one AL rookie of the year. He's still going strong. Jose of Bray you in 2014 He's still going strong. Will Myers won the AL rookie of the year in 2013. He's been okay, but I don't think he's been really Domine after that 2012 my trout obviously is good. I guess more than I thought Jeremy Halickson in 2011 Really really haven't really haven't seen him Yeah, he does all over He realized he's not gonna win that MVP Kind of flailed at that pitch at Howard to 199 magenta shimmer Devin Williams won rookie of the year last year in the NL Peter Lonzo 2019 Cody Belanger before that Cody seager Ronald Cunha Cody Belanger Corey Seager There's Gilberto Salastino for the twins Ryan with the Twinkies Chris Bryant before that Jacob deGramme Jose Fernandez RIP Bryce Harper Craig came back I guess the NL rookies of the year in the last ten years have been pretty great Speaking of Chris Bryant. There he is gold 30 out of 50 That is for Burke and Chicago Northside What a pitch by Walker Bueller All right, and the relic is Brian Anderson Arizona fall league flashbacks That's for Miami. That's gonna go to Ryan There's jazz Chisholm and David Garcia Rangers Mark, and I think these non numbered refractors are variations So that jazz Chisholm also for Ryan. I guess though Oliver I Guess I would feel defeated too If you saw Walker Bueller on the mountain dealing the way he's been dealing today He had a couple Not so Walker Bueller restart the last two games But so far Four innings in he looks he looks locked in the Machado grounds out only 50 pitches through four Pretty good Think just a one hitter to let's check on the other game All right, so still one one Arizona is In San Francisco need the Diamondbacks to win here. It'd be nice and a Dodgers win, of course Time back to get a lead-off walk. Let's go snakes. All right next box. Let's go. Good luck They're Stalin Aguilar mariners Capola your dawn Alvarez to 499 refractor for the Stroze Taylor Victor Acosta 145 out of 250 purple chrome For the Padres mark and we got an on hell run Dome 17 out of 250 purple chrome autograph for Taylor and the Cardinals Number 14 Cardinals prospect There's Miguel Belize to 150 blue chrome For Burke and Boston and next box. All right next box. Let's go There's Sean Roby Marked with the Giants my rivals What else they have precisely delivers competitive at bats shows are merging power that's good Stays even keel warding off long slumps can handle either corner Infield spot corn infielders are pretty solid. There's Matt Manning to 499 Yeah, Roby's numbers are it do look pretty different Rex has some trivia for us since rookie of the awards began how many pitchers have won it When did it begin? There's my sale Urbina To 299 speckle for the twins Ryan and Tyler Keenan 242 out of 499 refractor autograph for grizzly bees 40-man futures Nick Gonzalez atomic To 150 and That is for Pittsburgh. That's gonna go to Travis 1947 was the first year. All right three boxes left Um six autos to go fingers crossed 1947 the first year So I would say First rookie of the year. I think was Jackie Robinson at least for the NL. Um, I Say there were 30 pitchers To win rookie of the I guess both leagues. I Say 50 Half maybe probably more pictures than we think there's a guy Rosario Padres Mark Jose a brave purple chrome to 250 It's 40. What did I say? I think I got close I think I said 50 and then I said there's got to be more than that There's my seller Urbina to a 499. I guess Anthony was closest without going over If you want to go prices right rules There's franiel Bayez 72 out of 299 Eric with a dime backs He's got to go to Jaspy's autograph camp work on some things here Nick York 9 out of 99 green For Boston that's gonna go to Berk in Boston two boxes to go right time backs not putting runs on the board that came so one one Come on snakes Yeah, I think that's what rec said first first win was was Jackie Robinson All right, there's Julio Rodriguez green shimmer 22 out of 99 one of the one of the big names for the For the Mariners up and coming names for the Mariners. Well, we got a redemption behind Freddy Freeman Check on that in second. Hey, Susanchez refractor to 499 for the fish and a layover Puguelo For Pittsburgh that's gonna go to Travis There's Hassan Kim to 150 blue chrome That'll be for the friars mark and The redemption behind Freddy Freeman It's gonna be Bowman chrome prospect autograph M I think I've seen an M city Milwaukee, Minnesota. Oh, we have yeah, micelle, Rubina. I Think it's one of the bigger prospect names for the twins Ryan with the Twinkies Get the redemption You get the free top loader Whoo, nice Chad you and Jimmy just busted open that case of Bowman chrome Chad was a winner of a Bowman chrome case. This is pretty awesome And as him and his buddy you seem you seem Jimmy in the in our breaks to Jimmy Connell and his brother Danny So anything cool? Superfractor train whistles out of fives and under get the train All right final two mini boxes Last two autographs. Good luck. Thanks everyone for getting in to 12 box pick your team 16 We've got another case loaded up in the store and that's down to 18. That's almost halfway there. Do we have time to do another one tonight? Yeah, we do Nothing else fills up We could do another Bowman chrome baseball break if you want You got time for it No train whistles though two orange autos you got three autos in a box We saw a box in the previous break that four autos. It was a live auto Two redemptions behind it and then later on there was the four It was a fourth auto and Jimmy left two boxes sealed. So I bet there's a train whistle in there How did you divide up the box? Did you like number them and do like random auto or something like that last two? Autographs here in this stack. Good luck everybody. Thank you for getting in We got CJ Abrams purple Shimmer to 250 and we got more Padres Jordy Bailey barley that is Mark Dominguez and the Friars Rated number 17 prospect in the 2017 Arizona League Line them up and roll two dice. Nice There's Austin Hendrick to 299 speckle Good double play for the Dodgers How's Arizona doing? Giants are up in the bottom of the fifth man on first And our last autograph is Kevin made for The Chicago Cubbies and North Siders Burke with the number 24 Cubs prospect of corner Baseball America Any other color here before we close out? Andres Jimenez For Cleveland, that's the 299 TJ 40 man future star on Aguilar and Malcolm Nunez. There you go boys and girls another great case in the books I'm Joe for jaspyscasebreaks.com. Thanks for watching. Thanks for breaking with us Oh, why don't why don't I do an autograph recap? This is a sort of a longer break. So I like to do those auto recaps here We go My cell Urbina was nice Some good color in here jazz Chisholm image variation piece of Brian Anderson's lumber Bobby Wood Jr. Was the one per case that was pretty strong. Yeti cap got some atomics here Christian Santana Shailin Palanco was pretty nice and we started off with Jagger Haines There you go. Now we're done ladies and gentlemen. Thanks for watching. Thanks for breaking with us I'm Joe Jaspy, and I'll see you next time for the next baseball break