Hi, everyone. My name is Jim Little. I'm CEO of a company called Storage Made Easy. We've been doing the the OpenStack events for the last four or five now and normally when we come up on stage we demo some new feature or a new thing that we've done in the product, but today I thought I'd take it a little bit back to basics and Just briefly tell you what we do But also show a little bit of show and tell So I'm going to try and do at the end of four or five slides some some live demos Which is always dangerous. So we'll we'll see how that goes so first of all What do we do? So we're a we're an application We're a enterprise file share and sync a fabric application and we facilitate access to object storage Of course one of those object storage that we facilitate access to is OpenStack Swift but but actually we connect to probably the best known object storage vendors out there and We've been connecting to them for a for a while now and we have live customer deployments on on all of those some of them in the hundreds of thousands some less so And ultimately when they deploy our solution as well as getting the enterprise file share and sync what they're actually buying into is user access end user access not storage admin access, but but real end user access using the object storage in The way they would normally use any normal tool And coupled with that is the governance and audit control that the product brings to the table for IT But we don't just support object storage. We support pretty much any type of storage So if it's behind the firewall, it could be you know webdav or ftp or SharePoint It could be SIFS, NAS or SAN or if it's in the cloud. It could be things like Office 365 Salesforce Basecamp Google Drive. We we really don't care and There's a lot more SaaS services now that you wouldn't think of as storage clouds, but which do store data and which therefore Often need governance and control Ultimately what we what we're doing is we're providing IT and A crop a private corporate Dropbox Something that they can get their arms around that works with the data stores including OpenStack That they already have an on within their company Not some new data store that they have to embrace to use the product And as part of that We do a lot of things around that governance aspect. So we'll log file events We'll allow them geo location controls We'll we'll integrate with their BYOD like mobile ion or they can use some of the BYOD in our tools and we'll provide some restrictive covenants on policies that they wish to set up for different types of users and roles and What that sort of looks like when you deploy it is a little like this hand drawing here So in the top right you have a company top left you have a company on premise They get single sign on access to our control gateway They may be using on the bottom left there some internal storage that's mapped to that Which of course could also be OpenStack deployed behind the firewall and Then they'll get access across the firewall perhaps to some of the cloud storage that they also use and they'll maybe they've allowed remote access to mobile users and Maybe they use in our protocol gateway with Either either end users end customers or maybe some hardware apps that require old protocol access such as FTP or WebDav and The control point for that sort of universe Becomes our cloud control gateway Which which provides them the information they need that they can hand off if they want to it to compliance officer so I Did tell you the slides were short And now what I'm going to try and do God permitting and the internet not going down is show you show you some demos so So right now I've got a company that I set up. It's a demo company. It's called Austin Summit. I I dragged some things onto the onto the home page that are topical So I've got a mechanism where I can add custom widgets Just javascript widgets that might be pertinent to my organization In this case, I added an RSS feed for open stack and another one that was topical about open stack And I added my to-do Trello board to to remind me to do things such as set up our stand This speaker presentation and of course to attend as many summit parties as possible the other thing I've done here is I've used the cloud dashboard to set up access to software Which is an open stack and SAS hosted service So when to do that all I needed to do was to go down and to add a new provider and choose software Once I do that I get taken to a screen that says okay You want to add software and your endpoint host and the of your keys and then you know, we'll start But in the interest of time, I already did that and I added it The other thing I did was I added up. I added also a backup software so it's great being able to have access to to Soft layer and to use it for the object storage on open stack But what what happens if software in Dallas goes down? Then then my users wouldn't be able to access their files and then any shared links that they've given out to customers wouldn't work So what I've done is I've added another soft layer backup which happens to reside in Washington and So that everything that's placed in the the primary soft layer open stack is also replicated to the backup and If the primary happens to be down Then we'll automatically fail over and and use the backup and when it comes back online We'll we'll pair those back up again So that's that's one nice thing you can do and and actually you don't need to do that between the same cloud provider if You don't wanted to do that between an internal open stack or stuff deployment and and some hosted Amazon S3 deployment or Some internal sift share and some external open stack you could have The other thing I've done is on that soft layer Dallas. I am I created a container called SME Dallas and Within that I created a shared team folder So that shared team folder and I can use then to assign to users who have access to it So I can simply go into my visual permissions manager And from that visual permissions manager, I can decide on Which role in this case? I have a role called Austin Summit marketing and Who want access to that folder? Once I've selected it. I can actually decide at a quite granular level What sort of access there they can have and and I can I can actually Decide for example. All right. I want to give read download access But I might I might want to also let them create folders. So I have quite granular control over that And I can assign different permissions at a sub folder level than I can at a parent folder level Which is important because when you start to use apps and tools like this That's obvious. That's often one glaring a mission that they that they have they don't allow you that type of Flexibility with regards permissions So now that's that's set up if I want to I can start dropping files into it Or create new folders So once I've created the new folder that new folder will be created Which obviously underneath the hood for those people who know OpenStack is actually an object But notice that to an end user it looks like a folder So they're getting the the normal file folder view that they would expect to see They're not getting object container, you know, which to end users can be very confusing And what I can do once I've created the folder is I can start to drop things into it Once they dropped in Obviously they're uploaded they go to that To that Dallas container But they'll also get backed up to the Washington container And the way that happens or is facilitated is is by this tasks section here Which takes that, you know happens really quickly it backs it back up to the Washington container So that all happens in in real time Once I have these here And I'm working on them if I wish to I can start to do things like Preview them You know show me the document as I'm working on it in real time And if I happen to like if I happen not to like that hierarchical view I Can just simply you know change my user interface and move into a dropbox like view Which just gives me a flat user interface and I also have all of the information about the file itself Right now we haven't done anything with the file we haven't locked it We haven't created any shared links with it But we could so at that on the file itself if we wanted to we could we could share it and we can generate a link and We can do some things with that link we can give it a password We can time expire it we can limit it for example to only one download So we have some control over how and who and in what way we give access to that file and on the actual For those of you who have never seen the the sort of soft layer in the face If we go into soft layer and we go to Dallas, which I think is that one. It's not that one Then that's the The folder we just contain we created and that's the the object that we just put in there And notice also that you see the files and The names as the files are We haven't done anything weird with the file names We haven't transcoded them. We haven't changed them into something else and again It's important to point that out because if you look at other solutions Often they'll change the file names and they'll put some metadata into the file name Because it helps them index it and find it in the future Now that that might be all well and good But as soon as you do that you're locked into that solution because to be able to see the files that a human can see You have to use that tool. You can just rip it out and say right great I still have my whole hierarchy here. I can still understand, you know, what it is I can put some other tool in to read it So we never do that We never we will never change the file name unless we're dealing with versions in which case We'll timestamp one of the versions so that you can clearly see it's a previous version and it's timestamped the the other neat thing you can start to do when you've got this sort of access is You don't just have to access it from the web You can also Access it from the drive so up here. We have a little icon That lives in the taskbar and that's actually a network drive. So it's a desktop network drive. I Can use that desktop network drive as a user to interact with my data and You can see a little folder just popped into that drive there called demo live, you know, which is the one I've just created now The the interesting thing about the drive is is that unlike a dropbox view All you're seeing are the stubs These files are actually not on my laptop. They'll only end up on my laptop at the point I invoke them Which is great when you're dealing with object storage because You can you can put a lot of data in object storage So you don't want to be in a situation where you've got terabytes of petabytes of data and To get access to it. You have to sync it back down to your desktop. That's rubbish You know you you need an ability to be able to access that data and browse it on demand And then if you want to get that data to to be able to pull it down on demand Now we also have a separate part of this app that actually does do the sync piece But it's not just the same piece. It's a combination of the two Because you know, we believe that when you're dealing with these type of big data sets You need more than sync. You need sync plus drive The other thing you can do is you can start to do some some pretty neat stuff around sort of searching for files So again a little app that lives in the taskbar, you know, we can We can go in and we can search for the files directly so a bit like spotlight but for the cloud and There are other apps like email plugins so that if you want to share links directly through an email plugin and Migration apps that allow you to move data directly into, you know, something like OpenStack and Ultimately what you've given the user is something that they're pretty used to But from an IT perspective Everything is being logged All the access points Something that you can go in, you know, even the previews So even the uploads the downloads you share a link it'll log the remote IP address So, you know when you're dealing with certain legislation such as HIPAA for example Where if you store files off-premise and you need if you get a compliance officer in you need to be able to show Who's that access to those files? What's happened to those files? What events you can filter it? You can pick the right dates You can give it to your HIPAA compliance officer This can also be integrated at a technical level with syslog So that if you happen to be a large enterprise and you're aggregating some of that log data And you have your own BAM dashboards for example Then you can output this in syslog format and you can incorporate it within your BAM dashboard and there are a lot of Options for IT to be able to set Some of them involve increasing security Some of them involve turning things on or off and They grouped, you know in fairly generic ways New user governance file sharing policy security Encryption encryption is an interesting one because the product supports its own encryption So you can set an encryption key That encryption key is used to stream and crypt the files before they land on on the object storage So if the object storage is not behind your firewall or the cloud you're using is not behind your firewall You can be you can be comfortable in the knowledge that actually It's secure because if anybody accesses that direct They can't use it They have to go back through the appliance use the encryption key to get access to that file So it's a very Good way for companies who are using or want to embrace cloud But have certain data that they want to make sure is encrypted. It's a great way to facilitate that. I can see that I'm almost out of time Hopefully this has been interesting to you again. My name is Jim little. I'm the CEO of storage mid easy We're on stand a 10 if you have any questions by all means drop by. Thank you


fucks I hope you have it up okay I wonder if I can split screen this with a map map app oh no no I might be streaming it and I'm gonna wipe the oh yeah that's better wipe the lanza okay I'm streaming in horizontal mode I guess hello mr. txt all right oh shoot welcome Corinthian Dorothy I'm testing if I can stream from on the mobile network I just wanted to see if that's possible because I might want to stream something in the future okay but it seems like using a map is a no go in this mode at least not easily all right let's let's see what do we have here can't vlog is back it could be welcome Tamil film zone tfz oh that's that's a recurrent no actually it's not a recurrent she okay I need to switch out let's see I should be back now am I back it certainly isn't isn't ideal for um you know driving and streaming at the same time also is it I wonder if it's horizontal now maybe I'm gonna flip it you want to avoid it being flipped plus the framing is really tight now and I don't like that but it seems I can't avoid that oh my goodness the the the frame is so tight now it is close to far back it's right in your face well I need to fix that wait a second okay I think I have my team thankfully I have two magic arms strong together so I can two magic arms strong together so what can do whatever okay got a map I am streaming I'm streaming at you show me the chat you what how is vitalium I should have something to read the chat for me because I'm gonna be able to read I'm just gonna ramble on vitalium vitalium is uh it's like it's gonna go it's got its basics yeah it's missing presets and you know LFO presets and oscillator presets and samples noise samples that is oh I forgot something this oh my framing is so bad let me fix that oh because it's not tight enough this is more difficult than I thought what is there is that the arch user yes it is you proprietary bitch yeah I should have a like text-to-speech that would read me the comments because I can't read them right now if I was in them is a like a jitsie call where someone else would read the questions then uh could work totally now we're gonna test how well does this little um two magic arms attached to a glovebox edge thingy um working out in the car yay there's been some new plugins by airwindows did you see x band pass x notch and x range x region sorry and then the b plugin suit has added a b dot anger so banger plugin I think that's a fantastic name banger banger banger I'm trying to read some chat I don't see any chat holy shit show me the chat all right I wonder how well this uh like streaming works hey anfa from korea welcome welcome dear viewer from korea at least at last you can have creative comments stream on youtube oh you can like I think that's pretty yeah this is rush hour so afraid I'm gonna need to wait a bit in this traffic jam on the other hand I have some time to read the chat if you expected a like a proper live stream this isn't it it's just a test to see if if I can stream from a phone because I may want to do that like I don't know go to the woods with a laptop connect this thingy to provide network and yeah and just just stream some stuff how am I gonna fit in this traffic may please have this spot spot thank you so much uh-huh I'm gonna go turn around turn around are you using arch on your phone I am not using arch Linux on my phone unfortunately this is android my phone is a one plus five t it's running the uh the one plus rom which is called oxygen os and I am not sure if it's possible to install a clear Linux or on this thing I don't think so I guess something like an I don't know whenever what it was called after market OS or something there's been some android forks that provide a more liberal experience I guess but it's not I don't think it's possible to run like real Linux on this phone unfortunately yeah but I I've been thinking about maybe getting a pine phone at some point or a little room five is a bit expensive but pine phone might be great so the phone I have right now is still doing pretty good I didn't even have to swap swap out the battery yet I've had it since the first Sunday the first Sunday I didn't have it I bought it after first Sunday and this year it will be fourth Sunday so it was four years ago no three years ago something like that feels forever okay so this phone is still quite new standard so I don't want to switch it out because I just can't justify the cost of getting another phone so quickly but once there is time to get a new phone I will most likely take a deep look at the Linux phones at the time maybe I will get one then I can SSH into the phone and do some weird stuff because I'm driving some trouble on the road I wonder how the sound is I have this Lavalier mic I have it with me but my phone my headphone jack is broken so I can't really plug it into this this thing unfortunately because that would give us much better audio I was trying if I can connect my camera my lumix gh5 via a borrowed cam link 4k but my phone can't detect it so I can't use it as a webcam for the phone which could also then take the oh my goodness could possibly maybe take the headphone sorry take the microphone input and feed it to the phone as well but for I think for actual screaming I would try to use the on a stand if I wanted to like to swim a real event from from the woods or something because that would be fun oh that's there pretty close to my destination then I would try to use my camera oh so that I would not get the audio from it so I would have to supply the audio separately well I would figure out something out I could use my my headphones they have a microphone the cable so the cable is damaged it nearly broke it's tipped so show me the chat will you so I may not be able to use that one I have a spare cable but it doesn't have the microphone another option is to use bluetooth headphones for the laptop hi Hanfa caught you live finally no sorry that's in the car but it's live indeed drive safe I will thanks I will not do this if I didn't feel 100% safe doing this because you know if anything happens that requires my attention I'm just gonna shut the fuck up oh I'm sorry I'm going to just shut up focus on driving honestly I feel feel more distracted I have a passenger who's talking to me because they were very my brain and generate um processing that I did not expect or trigger myself which like interrupts my train of thought and that really makes it harder to drive and I make some mistakes like you know miss a turn or something like that but when I'm just talking to myself I don't have such trouble okay I've arrived at my destination the brakes everything is fine all right I think I will end this little test chat stream on this adventure oh hello Hanfa after so long we how are you I'm feeling good I had a busy week I've been I've been away working for two days straight actually two and a half days I've been out of town done my job I'm glad I'm back but still have some things to do I hope to finish editing a video soonish let in some air yeah I'm making a video about making sound effects loop seamlessly because that's a pretty common thing to do when you're working with video game sound effects you need to make loops that will play indefinitely and will sound like they never end and for that you need to be able to make a sound repeat without ever glitching out and that is not as simple as one might think so the video is an hour and a half I think or did I have maybe it's gonna be a bit shorter it's gonna be a long one but yeah okay some some reason the chat hides at some point glitches are good too well glitches are great if you want them if you want like a smooth a wind noise that's going to repeat over and over you don't want glitches in that you want the smoothness if you want like a bird song you don't want weird stuff going on in there or it's gonna break immersion and just sound like you messed up so yeah I'm gonna I've prepared seven example sound files some are recorded some are synthesized and I'm looping them seamlessly I start with the simplest possible case and then go up slowly ramping up difficulty and first I do all that in audacity and then I take all of that and do it again but in order so I think it's going to be a very interesting video to also see how you how would you approach the same problems in order and which one audacity and order is going to work better for what purpose because I think for most part order works much better because it's non-destructive and you can very easily tweak your work in audacity if you want to tweak your work usually that requires you to undo a lot of things let me read the chat hello found your channel two days ago pretty amazed with quality nice buddy and not interested with the music ah show me the chat nasty youtube's hiding the chat from me show me the chat I'm not interested with that music but also using Linux for production programming mm-hmm I do a little bit of programming because I'm also making some games with Godot engine I would not consider myself a programmer I'm not a great I'm not great at it I struggle to program something but once I do program something it works I have a lot of I have a lot of joy out of seeing it work yeah by the way I have this little project called liblast which is a free and open source multiplayer air fps game that we've started about a year ago with combustible lemonade who is my friend and recently there's been some people who started we formed a little team and we have some artists and some management people and yeah I hope we're gonna make a nice game it's gonna be really cool so Godot 4 is not stable yet so working with it is quite troublesome for example at this point in time I am unable to run my project 99% of the time because it just freezes Godot and sometimes when I do manage to load it well yeah it's it's difficult Godot team has to fix some bugs before the the development can move on at a steady pace are you using 5g on fire I'm not using 5g my phone is not 5g compatible it's about three years old it's a one plus 5t and these don't come with 5g I know 5g is much faster but it also has much less range and is much more easy to obstruct because of the higher frequencies which has left have less penetration what is that Ha! Siparigen R is asking have you tried integrating pipe wire with Ardor? I did it doesn't work well it really screws up timing it doesn't manage the time master thing well it messes it has issues when you try to do MIDI I've like I've tried to do a simple thing which is just to send out a MIDI sequence to an Akai laptop production controller LPC I believe it's a it's a it's a controller with a bunch of led lit buttons that you can just tap and trigger loops or something and I just wanted to send in about send out a bunch of notes do it to test the led lights with different colors because you steer them with velocity like velocity zero on a given note makes the light go off velocity one makes it green velocity two makes it flashing green velocity three and four make it red and velocity five and six make it yellow which means just the red and green leds under the button are lit at the same time but I was not able to do this well some part of it was Ardor 6.7 something really messing up and like not being able to play back my MIDI losing notes like I don't know that was just ridiculously bad I really hope Ardor 7 is gonna fix all the MIDI mess and it's gonna fix it quickly because that's a pain in the butt yeah so pipe wire is not ready for audio production just give it more time it's not ready yet it's very unstable for that purpose I've heard some people have very good luck running it as on desktop when they just consume media but if you want to produce media you better not do that it's just not going to work very well I think come on give me the chat lags in the stream Linux studio says speaking of phones I got a pineapple months ago and man it is slow okay that's not a great thing because I do need a fast phone especially since I'm using it for a video and yeah it's good to have a little very mobile camera in your pocket that you can do things like you know stream stream to youtube's yeah so I hope in a few years the Linux phones are going to catch up to the to the android phones and provide like if they can if they like in two to three years can provide at least the capacity that the phones have now the android phones have now or had a year ago that will already be pretty awesome and I would be able to go with that and also if they don't cost a thousand dollars at that point as well that would be nice because that's just a ridiculous price to pay for a phone oh I think I can try and rotate let's see if this works maybe it's gonna break maybe it will work oh it seems to work nice my hope huh oh still here hiding the chat from me chaotic says I just got the moto g 50 as my new phone has 5g and it's cheap for what you get specs wise that's good I was considering in Motorola when I was when it was time for me to buy a new phone but I chose the one plus 5t over a Motorola that was very similarly specced and similarly priced but the one plus had smaller screen resolution which I thought was already very high I didn't really need that because I'm not gonna use my phone for VR too much and except for that like having more than 1080p on a phone is already an overkill in my pn I couldn't get a phone that has a 1080p screen I know libra 1 has a 1080p screen I believe which I think is good because you don't I don't think you need that much more on a phone really and it saves a lot of processing requirements so you can have a faster phone using less battery because it doesn't have as many pixels to to process every single frame I wonder if my I wonder if my frame rate is good I'm gonna watch this stream after after it ends it seems to me like I have like 20 frames per second going on I wonder if it looks like that on your side or is it just the streaming preview let me know in the chat if you can what's your opinion on zero rhythm DAW I haven't tried it in a while I've tested it like okay I've tested it like two days ago it was one of the sequencers I tried to use to send out this MIDI sequence to this Akai LPC and I couldn't figure out how to send MIDI to a device in zero rhythm so I failed to do this but I've yet have to like do a proper session with zero rhythm in the recent version just sit down with it tested thoroughly try to make a track with it and see how it goes because I don't know unfortunately I can't tell much things about zero right now I know it's developing steadily and I know some people have already made a few tracks like a viewer and a community member named Sahativa has been making dub tracks with zero rhythm for a while now and they are really cool so like you can definitely make a track with zero rhythm I haven't tried it yet for though since my stream where I tested it Linux studio asks sorry Linux studio says I got a think pad with a 4k display and it's more trouble than it's worth to be honest okay are you running on Linux Linux on it I guess you are um but um okay I think it's really depends on how large the the display is because like 4k in a laptop that is even 17 inches to my opinion is like really silly like why did you want why would you do that it's just you can't see the resolution like you do you don't want to work on a laptop and like have it right in your face to see the pixels or like see that you can't see the pixels what's the point of that I understand that the like the marketing factor of retina displays and like the pixels are so small you can't even see them but I can't see I wouldn't even be able to see like 1044 or 1440 on a 17 or 15 inch laptop I think and even if I can't see the pixels why do I want to not see them like it's not that big of a deal to me and 4k in a laptop is to me just ridiculous not very usable chaotic says I always go for Motorola's for some reason they just always seem priced well for what I need like Google and Samsung are too expensive for me yeah I think I think OnePlus has also been very moderately priced which was great though I think their recent phones have been going getting more and more expensive because I think they've been like you know investing in in their brand and they are more and more recognizable as a brand and I think they are ramping up the prices of their phones because now people will buy them anyway I'm not very happy about it but I also don't feel I need as a stronger more featureful phone than OnePlus 5T if I if my OnePlus 5T died and there was nothing and there weren't any considerable consideration where the Linux phones out there I would just probably try to get another one plus 5T because I don't need anything more it has a great camera it has it's enough just enough I don't need to spend a thousand dollars on a phone just please um are we gonna get on live on for car vlogs now PT Joe says I don't know maybe you can get some on for live from other places like maybe I could like bike bike to uh to uh to some woods and stream from there so it would be nice if YouTube wouldn't just ask SRT because I am a bit afraid Iran RTMP or RTSP is not gonna be enough for bad connections Michael Tunnell says Libram 5 is 10 is 1440 by 720 not 1080 but the Libram 5 is a joke and no one should get it why do you say Libram 5 is a joke Alan two rings says YouTube video stays stats say it's 30 FPS for what is worth okay 30 FPS is perfectly fine for this I usually try to get 60 but you can get 60 from the phone like oh this camera can get you 60 the front-facing camera can do 60 frames per second at 1080 only only 30 also I wonder if the stream is 1080p it'd be nice to see I'm gonna check this later the next studio says yeah arch plus plasma on on that on that 4k um scaling for GTK is weird I wanted 2k but that wasn't an option have you tried kd5 I wonder how it would look on a 4k screen in a laptop please try Linux studio and let us know rogram says hi Anfa what did you think of Microsoft's windows 11 announcement calling Linux nobody OS after claiming to be the first OS with tiling windows I watched part of the announcement video I think the music was pretty cool at some points and that it was generally well animated so I think it's pretty like for a Linux user doesn't seem like some very revolutionary OS like most of the features seem to have already been on the Linux side for from years some for decades I like the tiling things because like I think it would be beneficial if we if we copied some ideas how windows does tiling because I think it is actually pretty useful that when you drag a window on windows 10 when you drag a window to the side of your screen it fills up half of it and then it lets you pick another window that you want to put on the other side of the screen I think it's really nice because it saves you some steps because usually when I do drag a window and put it to the side to like have it occupy half of my screen I do want to do something similar with another window so I think windows 10 behavior for that is an optimization that is a good thing and I would welcome something like this in KDE 5 and I think KDE should the KDE team should look at windows 11 concept of the styling and see if they can improve their work on upon that because yeah I think there's some good ideas to be to be taken from windows it's not totally crap I mean there are some some good ideas there yeah I think this tiling thing is a good idea I don't think anything else is really that much of a good idea though I didn't pay really close attention to what what was happening in there and tell me did they really say something about Linux in an ad in the windows 11 like ad like they didn't I would expect Microsoft to just not mention any kind of thing else like they said it's built for any device I am waiting for it to run on my potato no I'm just joking I'm not gonna get windows Joel Hawkins says just want to shout out KPP tube amp really great guitar amp sim for Linux is this like Kapitanov Kapitanov Kapitanov KPP tube amp is not an Lv2 plugin I haven't heard about it I just need to check it out Michael tunnel says 4k laptops are valuable because the quality of the screen is usually higher than 1080p 1080p is the new 1366 by 768 there are many low quality 1080p screens these days okay but then you don't buy a laptop with a tft matrix with a tft tft panel and you're good like get a laptop with an IPS panel though some IPS panels still have weird colors like I had a laptop an MSI alpha 15 laptop that I purchased for work the company purchased it after I chose it and it had an IPS screen but everything that was red on that screen looked quite kind of pinkish it was really strange oh Rob van der Berg is in here welcome Rob where did Microsoft say that oh yeah I would like to do that too I had a 14 inch 2k display I used that 10 100% maybe I have eagle eyes I don't know the next studio says are you I think you do I had trouble adjusting to a 1080p 15 inch laptop at first when I was using 1366 by 768 for years but now like it's normal it's however a 15 inch display is still very small and I don't think 1080p really like a screen can be much larger than than 16 15 inches and still be perfectly fine with 1080p I think 21 inches is always still good Michael tunnel says which distro did you try pipe wire on this shouldn't matter but it very much does matter manjaro of course what a manjaro with kde what I'm running on my laptop and I just installed the pipe wire jack pipe wire pulse audio pipe wire also packages and pipe wire or manjaro dash pipe wire made sure it replaced everything and I when I actually checked and it was running it was really cool because I had firefox produced its own note in karla that I could connect something and I could like have different programs that was really cool but when I tried making music um music production programs like ardor zero them patronio sec 66 they had very much they had many problems they were freezing they were crashing there were problems with playback getting stuck or play heads like starting to rush forward or just jumping all over the place so I think pipe wires like um pipe wires implementation of jack transport maybe faulty at here I think or yeah does running a pc 4k affect windows performance you mean running 4k having a 4k display in your windows pc I have no idea I don't have a 4k display and I don't have windows to test that with um I know Niels Hilbrich has been using 4k with arch Linux but he used a tiling window manager pits a loving nerd says I think 1080p is fine 4k needs a better gpu and they are more expensive well especially now when this whole gpu's um shortage and and all do you use the latest olive version is it stable the latest olive version which is 0.2 it's not stable it's not ready for production yet I've just tested it today actually because I recorded some um I have recorded some 4k 10 bit vlog footage with this thing tenasonic gh5 loving this camera uh and I wanted to test see what I get and the math nodes which are the only way to adjust exposure um brightness and that's and all that stuff we're not working at all not sure maybe if you just drop footage and want to cut it it's gonna work I didn't test that x but you can't affect the exposure of footage at this point in time something's broken so I'm waiting for another nightly build chaotic asks how many people in chat still only have 1080p displays I use two 1080p displays uh for my studio machine and that's great I was considering getting a 4k display but that would cost me twice as much as my two 1080p displays which kind of makes sense because it's exactly the like the price per pixel is equivalent but I'm happy I didn't because I don't think my gpu could handle that and I would be all quite more difficult to handle also I just discovered my car has a has a nice uh little box for for keeping uh glasses which is pretty amazing I don't know these exist Linux studio says fedora is rock solid used it for years is that like fedora is that fedora silver blue is that the thing that just rolls back everything you do on the system okay I need to cut this live stream here because it's already been longer than I thought and uh actually it's been going for like 45 minutes I think I could be doing some more of these random ones answering all our questions like doing nothing but just answering our questions because you have a lot of questions and that really that's really interesting and I enjoyed this um this was supposed to be just a quick test if I can stream from from anywhere using my phone and it seems it it was successful because I did stream and uh yeah I hope you've enjoyed this I hope to come out with another video for you there's been some ideas from the community for me to start making a podcast or like just leisurely interviewing people that's that sounds interesting but we'll see all righty thank you also for joining me for asking questions I hope you enjoyed this little random stream yay see you how do I close this thing oh that's that's the button


Good morning everybody I'm Tommy O'Brien company live from T F N N 9 a.m. Eastern Time Tuesday morning 30 minutes to go until the opening bell and we got markets and negative territory to kick things off the Dow futures negative 228 points that's about nine tenths percent in the red trading 25,951 S and P futures negative by 20 points or about six tenths in the red trading 31 51 Nasdaq the strongest of them all only down about three tenths percent trading negative 28 points the NQ's at 10,000 570 oil off a bit negative twenty three cents at 40 40 we get the gold contract right now negative by $9 at 1784 and the VIX will start it off approaching that 30 level the VIX trading at 2844 got above 29 briefly early this morning before pairing a bit jumping around what else we have going on in the market how about Tesla you gotta I should just start every every update every update's gonna start with how much Tesla is up I kid but again extending the run we had yesterday a pretty remarkable run you back it up to last week folks we were at 948 you just trade to 1436 you're talking about almost $500 to the upside you're talking about almost a 50% return on Tesla shares just since last Monday Tesla up about $21 this morning Amazon trading above 3000 for the first time yesterday Amazon at 3063 made it as high as 3075 overnight some of the tech stocks that the fang stocks all making new highs yesterday Apple right up there near all-time highs gonna open almost a dollar in the positive right now at 33 774 65 Microsoft shares trading at 210 36 Netflix almost made it to 500 yesterday maybe they'll challenge that level again Netflix green right now at 497 50 after closing at about 493 yesterday and some of the biotechs will jump around to the stories but Regeneron straight and higher today up about $13 at 640 and Novavax up dramatically on their deal with the US government to potentially provide up to 100 million vaccines Novavax trades from 80 to 117 back to 102 we'll jump over to those stories real quickly we'll start it off there's Regeneron signed a $450 million contract with the US government for therapy so that's the therapy and then you get over to the vaccine Novavax $1.6 billion for a coronavirus vaccine hopefully 100 million doses by January 2021 see if that plays out the market likes it though pulling back a bit though from those highs stay tuned folks we got our man Larry Pezzamento coming up live we'd trade what you see coming up next and then of course I'll be back at 10 o'clock with Tom live programming all day at TFNN we got negative action but 30 minutes to go until that opening bell stay tuned folks Larry Pezzamento coming up live right now


All right, we caught ourselves early here really quick. Just I made sure I was unmuted for all of us on Facebook Live and YouTube just now. My apologies, the first five or 10 seconds just were no audio. So great to see all of us. I didn't miss too much there. So without further ado, folks, a lot to talk about here this morning. The markets are trying to make a dead cat bounce. Keyword would be trying, right? For as much as the markets dropped off from Thursday into the end of last week into yesterday, you would hope to see some sort of small retracement up, right? Now, how long will that last? I wouldn't expect for it to last a while. But perhaps later on today, we could anticipate some sort of temporary dead cat bounce. And we're starting to see it a little bit within the spy. Right now, we have the Housa stock on the screen here, HUSA, Houston American Energy Corp, or maybe Houston for any of my New York City folks who are joining us. But nonetheless, HUSA making a really strong push this morning, it just failed to break above major resistance right off of 727. Big iceberg order on the ask, just sitting there. And we saw that from pre-market, just on our level four. So really briefly, allow me just to bring this up pretty quick. You could see just from a moment ago, there was about a 14, 15,000 share conglomerate volume right here on the ask around 727, 728. And that's what we were just calling out as this was running up. So for anyone that was in this trade, when Norman had first called it out when it was at like 660, 670, 680, it was making a good run. Well, you better have gotten out right around or right under that 727, especially heading into the market open. Normally, we tend to see a little bit of sell-off going into the open. So will this continue? Obviously, we hope to see it continue. And should we see a really strong break above that 727, 730-ish, now you can call it. Perhaps this is in line for a really big run. So just be mindful of that resistance. And definitely for right now, we'll put the HUSA stock just on our morning watch list. All right, so even if the markets do drop off, a little bit after the open or continue to drop off, we know that not everything's gonna move with the market. We had a pretty good day yesterday between a few of the trades dawn that we had. We ended up having the AUVI for a little bit, COGT, Coinbase, Coinbase at least on the run-up early on yesterday. But actually, let me flip over to Coinbase really briefly. We would have found this on the loser's side, I'm sure at some point, but actually some interesting news on Coinbase today. I appreciate Bill making the post in the chat board. I wouldn't have caught it as quick as he did. So basically Coinbase is laying off 18% of their staff. I wanna bring up the full official headline I clicked from Benzinga Pro, but that's what Bill wrote. And right away, I had to take a look. So it looks like as of today, they announced a restructuring plan, involves a reduction of the company's workforce by approximately 1,100 employees. I guess that makes up 18%. So we ended up having a big drop after eight o'clock pre-market this morning. But for right now, I guess you could say with the market beginning to make the dead cap bounce, after eight o'clock, it tried to at least, you could see it started to fall off a bit after. So we'll look for continuation, hopefully after the open or at some point throughout the morning. But that could lead to Coinbase and a few other stocks that we would normally have on our side list to make that dead cap bounce. NEO I saw earlier this morning, making a good push. I think LI is up big off of news. So maybe NEO is going along with that in sympathy, that as well. We'll do a full run through here in just a bit, folks. A couple of housekeeping notes really quickly, just as more people are joining us on YouTube and Facebook Live. Today is the beginning of the Fed meeting, right? Today into tomorrow. So we should see some pretty slow markets normally on Fed days and going into the Fed decision coming up for Wednesday. You would anticipate a slower market, not a whole lot to really happen out there. Obviously, we'll have a couple of pops and drops, but I wouldn't expect a whole lot within the market normally. Now, do you think that, whatever decision they're gonna come out with, with raising the interest rates even further, do you think that that could be, do you think the move could already be kind of factored in based off the drop-off that we had from Thursday into Friday into yesterday morning? Hey, I mean, there could be a lot more to go, folks, like we talked about from yesterday afternoon's meeting. I pulled up the S&P historical graph and based off that 50-year FIB channel, you can go back actually on our YouTube channel for that. We clipped that and put that on our YouTube channel for everyone, but just, I think that there could be a little bit more room on the way down based off technicals. So with that, that's where I say it, cap bounce within the market today. All right, it's possible, but once the volume dies off, you should anticipate to see a continuous drop, right? But all together, we'll see what happens over the next couple of days with the Fed meeting. And then also just really quick, today being Tuesday, normally we would conduct your special workshop traders talk only inside our live trading room, only inside the cyber group room, but actually today only we'll be doing this on YouTube, actually, I shouldn't say only. Maybe two or three times across the calendar year we like to do this for any one of us on YouTube. So if you wanted to kind of see what it's like to be inside our trading room, get a sneak peek to one of our exclusive workshops, otherwise we're gonna be doing that on YouTube later on this morning, right at 11 o'clock. So in just about two hours, I'll be coming back on with a new stream and we'll do our traders talk then. For Norman, for Bill, for all of us inside, cyber group, the 100 of us right now actually, you don't need to go anywhere. We do traders talk inside the live trading room as normal, there's no link, you don't need to go anywhere. If you're inside the live trading room, stay put. And obviously after the market opens up anyway, we'll continue the audio broadcast as normal. I'll jump back on at the opening bell. Norman picking up 11 cents right now on a stock actually, one of our longtime students, REV got 11 cents in off of 150. So REV is number three on the percent gainers list. I'll stop flapping my gums here folks. Let's go across the percent gainers and losers lists here and see what we have for the market open. KAVL really quick just to begin. This was on the pre-market list. I thought there was a hope for this to make a nice run. Obviously it hasn't done so yet. It's still teetering over that 250 level. And I mean, it's teasing for the run up off there right now, but I would watch for a support breakdown towards like 235. 235 I think is a pretty good bounce level at first at least on this KAVL. After that, I think I have like 211, 212 lined up. So I already have this charted. This is only one of two stocks I'm following really mainly into the open myself as of now. We'll see what happens if anything else comes up on the gainers list here. But yeah, KAVL joining the HUSA trade. HUSA looking pretty good too, that's right. So I didn't chart HUSA. I charted the KAVL at least to begin. We got a few cheapies here to begin folks. Also SUNM, we have CLVS, EMBK. If they're really looking good, you let me know. But what's pretty interesting here, good timing I guess. And I didn't mention this in the trading room. I didn't call this out in the trading room because at the time it wasn't moving. But with the HUSA stock moving up pretty nicely, you know, you look to see other energy stocks move. ENSV, nine. And what Chuck Z just called out inside our live trading room just now, the INDO trade number four, as we jump back to the top of the gainers list here and this thing is completely ripping. So it's about time we see some correlation again between INDO and the HUSA trade. HUSA has been really strong the last week whereas none of these other energy stocks were running as well. So definitely great to have INDO back in play. The stock ended up making a huge pop and will eventually drop. But you could see here, we ended up trading this and calling it out as it ran from like five all the way up to near 90. And that's a real run folks. That's not like a BS glitch off the chart. It's not like a reverse stock split move. This was a legitimate natural run that we got back from five up to close to 90 back from like June of last year, July of last year, or March of this year. Jeez, it's been a long year so far. Losing track of my days there. But nonetheless, INDO make a great move. I say this often for a stock like INDO. If we could see this make a fraction of the type of run it made back then, that's a home run.  But if this can get up to 20 or 15 even or 12, I'll be pretty content for right now. So if there's still more opportunity from where it's at here, I'll be pretty happy. So the INDO trade, definitely a great call from Chuck. Yeah. All right, CLVS is actually a familiar name. So it's a cheapy, but we'll look at it really briefly.  So you could see it back from last year, ended up making a big pop and then eventually fell off. But it looks like in the after hours yesterday ended up making a big push for 60 up to 110. So perhaps it can make another squeeze back up. I wouldn't mind putting this on our list, but I just wanna see if there's anything else looking a lot better here in the meantime. The Oracle trade, I don't know if this is off of earnings, I didn't check the news. It could be, my assumption would be yes. But it's up 12%, pretty expensive stock. And if the order book fills in a lot more, I'd be more interested. I don't mind trading a more expensive stock. We traded Coinbase yesterday, AMD when they reported earnings recently. Just it's all about the liquidity when it comes to more expensive stocks. So this, it's not looking too good. All right, so here's ENSV, one of the other energy stocks that I was talking to you about. And this thing isn't really doing much. So we'll pass on this. The HUSA and the INDO just look the best. Bill says great earnings on the Oracle trade. There we go. And normally, Oracle wouldn't be up like 11, 12% unless if they reported earnings or some really specific company news. So I'll take a stab in the dark. I'll go with the news that happens once every quarter. All right, let's hop on over to the losers list here. I mean, hey, markets are trying to dead cap balance but there could still be a lot that's still down percentage wise from yesterday even. So Redbox being one of them, Redbox down over 22% right now. It's trying to eat back up for right now from 1150. I wouldn't mind putting this on our list at this point just because it's so tradable, right? I mean, if it ends up continuing to dump off then we're not gonna really be as keen to follow it. But hey, if the order book fills in more then we know the stock can make a pretty good one to $2 move, right, at least. So with that, this can make a nice push perhaps later on. I wouldn't mind at least putting this on our list for right now. I like the first three a lot more, the HUSA, the INDO, the KVL even. All right, so otherwise, as we kind of wrap up the losers list here, not a whole lot that's easy to borrow. You got AIV here, that looks easy to borrow, right? It's down 6%. The stock's trading one share. Is that Fausto? I'm teasing. Fausto is in Florida on business. I think he'll be back on Thursday, folks. All right, we got MicroStrategy down another 4%. Michael Saylor is actually getting pretty darn close to the beginning of, no, actually he started the liquidation. So Bitcoin actually fell below 21,000 last night, which should have kicked in the beginning of his liquidation. So allegedly he owns so much Bitcoin that technically, unless the Bitcoin drops all the way down to like 3,500, 3,600, he's fine. If it drops down that low, then he loses everything. If it drops down to like 21,000, it obviously sucks for him, but if that's all it drops down to and that's it, I'm sure he's not too displeased, but I think there's more room on the downside for Bitcoin collectively, as there's more room on the downside for the market. So with that MicroStrategy, you know, hey, it's a good stock to focus on as a swing trade later on, but it's still pretty expensive as a day trade here. Maybe over time this will fall at a price range, it's possible. All right, so folks, I think that's pretty much it, at least from the losers list. Geez, there's not a whole lot out there entirely, rightfully so, I guess, because the Fed meeting, right? The Fed meeting beginning today into tomorrow, Norman says 20K is going to be the key for Bitcoin now. Yeah, that's been the key in my opinion for the last couple of months, since like mid-April, when I fell off from 40K, it's like, all right, well, we talked about that in that video, right? 20K next, or even 18K, based off technicals, 18K would even be a more prime target, moving averages, Fibonacci channel that we have, but that's something else to focus on. Folks, if there's anything else that looks good up or down 5%, just type it in the chat board, let me know. Last call on this for all of us on YouTube, later on this morning, just stay tuned. Well, first and foremost, actually, make sure that you like and subscribe to our video right here, and our YouTube channel, respectfully, just because later on this morning, we're gonna be coming back on live, myself in particular, for our weekly trader's talk workshop. Now that's exclusively done live inside our trading room, two or three times a calendar year.  Again, for Bill, Norm, and Chuck, on all this inside the trading room, if you are already inside the trading room, stay put, you don't need to go anywhere. If you wanna blow up our YouTube numbers, you can, that could also help us out, but I never want to push you to do that. I'm sarcastically saying that, stay put inside the live trading room. All right, folks, I think that's just about it.  No, they're call-outs, right? It's Fed meeting week, right? So we're not gonna really see a whole lot, and if there is anything else that we do see, we'll look to call it out inside our chat board right now for the meantime, and then like I said, we'll be back on the audio coming up at 9.30 inside the live trading room, then we'll be back on the mic on YouTube coming up later on this morning. All right, for anyone that's gonna be joining us inside our weekly trader's talk workshop for just all this collectively trading room, YouTube alike, any questions that you have, feel more than free to send over an email, write to josh at c2trading.com, any questions in general that you have or any trades in particular that you wanted to go over with us as a group. Stocks like the INDO, HUSA, Redbox, you name it. Email me, and then we'll have a chance to cover it coming up at the top of 11 o'clock hour. All right, folks, I'll talk to you all then. Take care. Come a cyber group member today. Just click the link below and receive all these amazing products and a world of knowledge. Thank you.


Well, it's everybody Jason for Jasper's case breaks.com this unlocked the hit parade VIP break We're giving away six spots in that break with this 2021 bowman jumbo pack break random teams number two Thank you guys first. We do the break you randomize the customer names and Teams it should be the hits out of the pack break remember no paper cars will ship Then at the end of the break will take all 30 customer names randomize them and the top six names We'll get a spot in the VIP. So good luck. Let's do the break first roll. It's a two and a two six four times One two three four Four times James down to Gary.  So no trades Here's the pack Modrigal and Angel Martinez. We're two for two and autographs here.  Ah, there you go autographs And give away the spots in the break So again guys top six get in roll it Six and a four ten times Good luck one two three four five six seven eight nine ten All right PJs in Greg's in PJs in Tony's in Chad's in and PJ There you go ten times Top six are in congratulations guys chat squeezing in their last ball mojo, baby So starting coming up next in separate video is to break itself


Good morning, John. I have some good news. Some bad news, but some good news. There's this number that people use as part of our understanding of public health in the world. Kind of a surrogate for the overall health of a population, though not a great one. It's called life expectancy. Very simply, it is the average age at which a person in our country will die. That number has gone up a lot in the last 200 years for people, but interestingly, it's also gone up for you. Person watching.  So the life expectancy of the average dude in the US is 76, but for me, it's 78. That's nice. I got an extra couple of years on the average dude. Look at me. How did I do that? Well, here's a statistic that might sound a little bit more surprising at first, but will help you figure out why.   So I was hanging out with Thomas Frank earlier today of College Info Geek. He's 26 years old. His life expectancy is 77 years old. Mine is 78. What is up with that is that he has to live for like 11 more years before he gets to my age. Very sadly, some people will die, not very many, but some between the ages of 26 and 37. I, on the other hand, because I am 37, will never have died between the ages of 26 and 37. I just can't do it.  The number of hours you have left to live goes down, but not at one hour per hour. Every hour that passes makes my brain hurt. You are closer to death, but you are less than one hour closer to death. And that's a small comfort. I had this dumb idea when I was younger that since the life expectancy of a person in America is 78, that once you got to 78, you could just die at any time. Like a stiff wind blows and you're just, I'm out! But it is not until you are 114 that you have a better-than-average chance of dying in the next 365 days. What? Now to be fair, there are many years before that when you have a better-than-average chance of dying in the next thousand days, which is why most people don't get 214. But by and large, statistically, everybody can expect to have at least a year. When you turn 114, though, you have a more-than-50% chance of not hitting 115. That's the statistics. Another thing worth noting is that life expectancy takes a snapshot of this very moment with the death rates for every person at every age. It is actually not a measure of when you will die, because that death rate will change over time, and everyone knows that. And mostly, we hope, barring some kind of catastrophic solar flare induced apocalypse, death rates will continue to go down. Like, the life expectancy for a 25-year-old in 1960 was about 70 years old, but it turned out that that 25-year-old, or the population of 25-year-old, ended up dying on average significantly after the age of 7.  So that, John, is a plus. I guess if you weren't getting enough death talk on Dear Hank and John, here it is on Vlogbrothers. Speaking of three things, the first one, this animation that somebody made of a Dear Hank and John segment where we talk about bizarre pizza deliveries, I liked. Second, Patreon made a really great video about our production studio here in Missoula, and I'd like to share that as well. It's just fantastic. And lastly, I know that this took a little bit of time, but we finally have all of the grant recipients for the project for awesome and have sent all of their checks off. We sent a lot of them earlier, but we have sent the last ones. Not all perks have been sent, but most of them have, and I've been working really hard on mine, and I'm sorry. And number four, I'm going to VidCon next week. There are still tickets available if you want to come check it out. And John, I think that I will see you next in real world in Los Angeles before I see you next on the computer screen. So, looking forward to that.


10. Top 10 Places to Take Your TEFL Course in the Fall Are you sad that your summer is almost over? Don't be. Now is the perfect time to plan your TEFL adventure in the fall. Here are our Top 10 Places to Take Your TEFL Course in the Fall 1. Seoul, South Korea Fall is one of the most beautiful times of the year to visit South Korea. Why? The whole scenery of the country transforms and shines with bright yellows, reds and oranges. There are so many amazing things to do in South Korea in the fall, such as drinking tea at a local tea house, hiking one of the many national parks and attending one of the many seasonal festivals. 2. Sydney, Australia Escape the moody autumn weather in the northern hemisphere and head south to Sydney. When the weather is getting colder in the north, temperatures are on the rise in Australia, making for the perfect time to extend your beach vacation. Visit one of the many national parks or heads straight to the beach to get the most from your stay down under. 3. Beijing, China There's nothing quite like Beijing during the fall season. Imagine hiking the Great Wall of China surrounded by colorful fall foliage in comfortable temperatures. Visit the Forbidden City and explore some of the beautiful hutongs or traditional neighborhoods that Beijing has to offer. 4. London, England Spend a couple of weeks in London during the fall and you'll never want to leave. The English capital too changes colors and attracts thousands of visitors during this time because of its beautiful landscape. You can follow in the footsteps of Harry Potter filming sights and explore royal attractions like Buckingham Palace in the Tower of London. 5. Le Antigua, Guatemala With the rainy season running from May to September, traveling to Guatemala in the fall season is perfect as the skies are generally clear and the temperatures comfortable. Visit Guatemala in the fall and it will seem like you have the whole country to yourself. Explore ancient Mayan cities, pyramid ruins and hike volcanoes to completely dive into the local culture and history. 6. Chiang Mai, Thailand With hot temperatures year-round, Chiang Mai is the perfect escape for anyone dreading cool autumn days. Plus, the city is rich in culture and history with more temples to explore than you could possibly count. Moreover, Chiang Mai is world famous for the annual floating lantern festival Ye Peng that is held at the end of the fall. 7. Paris, France While you might think Paris is beautiful to visit throughout the entire year, it's true that Paris in the fall has its own unique charm. Here too, you'll find the trees show off amazing autumnal colors but what's even more alluring for many is the locals showing off the finest fall fashion. Plus, Paris fashion week is held at the end of September each year as well. 8. Cape Town, South Africa When everyone in the northern hemisphere is getting ready to bring back their fall fashion, folks in Cape Town take out their bathing suits. For those who are in need of more sun hours and some fun in the sun, Cape Town will be a true paradise with picturesque beaches and fascinating natural beauty. Plus, you can go on a true African safari and see some of the most beautiful animals in the wild that you can only admire in the Zoo back home. 9. Prague, Czech Republic While July and August are the peak months for visiting Prague, visiting the city in autumn has many benefits. The changing auburn and maroon tones and pleasant weather only add to the unique vibe of the central European jewel of a city. Plus, the city's cobalt streets are far less crowded with tourists compared to the summer months. 10. Surabaya, Indonesia If you are looking for a tropical paradise to spend your autumn in, Surabaya might just be the perfect choice. This port city on the Indonesian island of Java is a mix of cultures with a thriving Chinatown and Arab quarter. While being based in Surabaya for your TEFL certification course, you can take advantage of the many beautiful islands and beach resorts located in close proximity to the port city. Are you ready to teach English as a foreign language? Apply now for your TEFL TESOL certification course and start teaching in a matter of months. Speak with an ITTT advisor today to put together your personal plan for teaching English abroad. Send us an email or call us toll-free at 1-800-490-0531. To speak with an ITTT advisor today.


What's up everybody once again is brand man shine and we got sir love back for it. This is what the third time All right the third time. We're back at sir love space and This time we're just gonna ask some of those first time questions that y'all have Man up and it's really gonna be marketing from a manager's perspective So I'm gonna go ahead right back to that original video like I got I promise you guys I was gonna get those questions out and the first one is from comatica one How do you market properly? Do you do campaign runs or do you self-promote? How do you just basically what do you feel is the proper marketing route for a new artist? I think it's gonna differ per artist I believe that marketing in itself It has a texture to it and that texture has to match the energy in the brand of the artist And so you know there is no system if you look at the successes that you know other artists have had there You can't say that Taylor Swift did it the same way that Katy Perry did it They're Beyonce did it to any that Rihanna did it You know I think the key to to marketing is you have to figure out what that it factor is It's gonna drive people towards you You know for someone like Rihanna it was really based off fashion Yeah, that was a big thing for her and so then you know their marketing strategies and campaigns went around that I do think that every person that's marketing themselves as an artist does have to have campaigns You know you have different categories of marketing you have your actual campaigns You have which could break down into gorilla campaigns online campaigns print campaigns Outdoor campaigns, which is like billboards things that nature like this all sorts of different campaigns within But overall as an artist It's really taking the tools that you learn about on this show and figuring out how to Administer that information to the public are you gonna do traditional advertising are gonna do no advertising in just marketing There's a difference between Advertising and marketing which I'm pretty that's what I definitely need to do a breakdown on that one. Thanks for that one We The biggest thing I can say to that is also just having that self-awareness a certain kind of eluded like knowing what that it factor Is going to be for every single artist how Rihanna was fashion. What is your it factor? What is something that's innate to you or just easy and organic for you that you could play off of and amplify out to the Audience because that's where you're gonna be central for your brand That's where you're gonna come up with ideas to market your campaign create your marketing campaigns even some of the gorilla things But it has to be consistent That's pretty much the biggest thing that I could say for that if you don't you have anything else You want to say I definitely say consistency is important So I've jumped in on that and say it's definitely Important in picking that sector that you're gonna operate in and being consists consistent in that sector because sometimes I've seen people have success by having Operating in different sectors and having kind of a different approach But they're consistent with both approaches in those different sectors, you know There's a time period when artists were releasing Kanye West release one record technically for the streets and then another record, you know He got stronger for the commercial audience and then he had that wait I get my money right for the streets and you have two different marketing campaigns for the exact same album So, you know, you can be creative with it. Yeah. Yeah, and that's that's definitely something we got Go deeper in for the newer artists you guys might not have to worry about anything like that just yet But a second question is from Chris Smith and I'm gonna change it up just a little bit What services can artists use to self-promote? When you say services, I'm assuming you mean like digital platforms and things of that nature So if you're self-promoting one of the easiest platforms is out there as things like Facebook ads Instagram ads Google ad words things of that nature very easy for you to jump into those spaces and self-promote yourself There's also traditional print flyers things that nature hiring people to walk around with flyers posting putting them up things of that nature Other services is hiring a marketing coordinator or some marketing Consulting or someone that nature to put together campaigns for you radio is a service believe it or not That is a marketing. Yeah, you to for sure see through the market, you know, basically any means Spotify, you know any streaming platform all of these things are tools and services all of the everywhere that you hear music There's someone behind that that's offering a service to allow you to get on that same platform because it's a business All these people want to make money and so, you know finding out where do you want to be and Trying to get in contact with the people behind the scenes of there anytime you're trying to give a check It's easy to get in contact with someone when you're trying to give them a check So, you know, yep services just about everything. All right. And next question is from Julija Stive, I hope I'm saying that right But what is the best marketing and strategy to get music heard by a real crowd of people? Best strategy to get music heard by a real crowd of people is for you to be networking with people that have real crowds Period so whether that whether that's an online audience like maybe there's some youtuber that has a million subscribers And would love to do your music Maybe there's a DJ that spins at a really popular event He may not see a thousand a million people at one time, but he over the course of the year He's definitely seen a million people and he's playing record. Maybe it's someone at a festival You know a convention or conference where there's a whole lot of people who's in charge of the music And how often is your face seen out in that space? If you're looking for a large-scale marketing opportunities, then you attack large scale markets That's basically saying I'm gonna go for the top instead of going for the bottom and working my way up the top And there's nothing nothing wrong with that as long as you can sell and pitch yourself because at this level These people want to see you have your ish together before they work with you Whereas if you start talking to you ask a youtuber that has 500 subscribers to post your stuff You know, they may not care or vet you to you know, see if they want to play your stuff. Yep And that's kind of a perfect mention Considering I actually did a influencer video. You guys check that out if you haven't yet I just dropped it a couple of days ago, but Really was very important in terms of marketing strategy. What's the best route you have to consider? What is your goal? Do you are you doing this particular marketing strategy to get fans or are you particularly doing this version of your marketing? Just to get awareness in general and you just want a lot You want to make a big name for yourself or just make some kind of big wave and let people know that your Exists at all. So what are you marketing for it? Because you could maybe I don't go into a big crowd at the mall Or something and just start playing and that's a that's a crowd of people But is that getting you what you want in particular? So always apply a goal and then it's a lot easier to figure out what? Best specifies and works and helps you for that goal whatever that is and speaking on that I want to jump cuz I you hit you hit a good core with that We still do what will be considered corny things because they still work so I had I had one of my artists go to the mall with a big white boombox and Play her music while riding down escalators and walking around to give people a teaser of the new project And what ended up happening out of that scenario is that the world-star hip-hop representatives were there in a week later I was in world-star hip-hop's offices negotiating deals for radio and video play. So, you know No idea is too corner your cheesy. You can definitely if there's an audience there There's people there and your stuff is good. You know her brand was on point that we planned it It wasn't just going them out with a boombox. Yeah, it was a gorilla campaign We planned it but you can get taste makers and influencers attracted by doing things like that, right? And gorilla campaigns are something I'm definitely gonna go. I'm deeper into PR There's so many great PR type stunts that I mean, it's it's endless There's been so many of them that are well done I'll definitely start a series up for you guys because there's a lot of creative Creative ideas and ways to get attention that don't even come from the intensity of a marketing campaign, but just really well-planned spontaneous moments that other people aren't expecting but as Sir said You have to already have your package correct because once you get that look and people see and figure out Who is that person? They're going to wonder. I mean, they're going to look and say if this person has more stuff that I love Okay, we need to get them on but okay. They did something cool But they don't really have any good music or any kind of brand they don't know what to do with you So it was just another story Attention to the next thing. Yeah, and the follow-up is very important Yes, they didn't contact these people following up with these people understand that marketing is a flow It's an energy. Yes, like they're engulfed into a process and you take them on a journey So you have to pick them up in one place and drop them somewhere else That's like the general goal of your game.  Right exactly. So Really quickly getting to another question Inspiring videos wants to know how much does fashion and style have influence in becoming successful in the music industry Depending on who you are as an artist, but I'll tell you right now that before they see you they're gonna see your clothes Um fashion and style is very important It's got artists such as Rihanna who we mentioned in the last show that built her brand off the back of fashion You have other artists that have a lack of fashion Fashion and hip-hop go together like yin and yang fashion hip-hop art dance.  They don't want them to be flashy, right? And but if people see you walking around looking flashy oftentimes They're gonna be turned off by you that type of person that loves conscious music They're gonna look at you with some kind of walking contradiction, etc. You kind of understand what I'm saying, but don't Contradict your brand unless your brand happens to be this contradiction that plays off of it But that's like an whole another wormhole. We're not going into it. All right, so Last question and this one is from Uliacost or Uliacost. I don't know if I'm saying this is right But how do you as a manager market a new artist? All right, so the first thing that we do when I take the artist on is I want to completely understand who you are What you represent what you stand for your message all of that So the first thing I do is I take the artist we sit them down I ask a series of questions that identify questions that are very specific to try to have like this Psychological moment with the artist to determine what they are So if I was doing that with you what I would be looking to do is determine What are the three words that sum you up three words that you represent? Okay, once I determine what those three words are I then from there I'm going to build everything around that We want to know what your message is in reference to those three words So your message could be I want to be a pimp. I'm a pimp. Everyone should be a pimp That may be a message your message might be everyone in this world should love each other and hold hands and whatever your message is I want to understand what that is in relation to those three things I also want to understand how do you look and how do you look in relation to those three things when we do our marketing campaigns? We're going to do marketing campaigns that are based off the foundation of those three things when we record records If the record doesn't fit in these three things. It's not going on the album That's the that's how intense it is because if I want you to truly understand what we represent Then it has to be the brand has to be fluid throughout. So that's the key thing I know it's not probably what you were looking to hear But that is exactly how we approach it That's how I approach to the other major companies prior to doing it on my own And it's very effective at getting people to understand your message if you think about it right now Snoop Dogg doesn't have to release an album for you to rock with him Snoop Dogg You know, I don't have to tell you guys what he represents if I say Snoop Dogg You're gonna think of a couple things that he represents and the things that he's done throughout his career No matter whether they're music or not all correlate with those things, you know, he did the pimp thing You know, he did the weed thing, you know, he's cool No matter what cool pimp weed like those things are going to connect with Snoop Dogg That's why he can do America's Girls Gone Wild and it actually fits. You don't think why it oh my god Why is he doing that right? Where is if if Snoop if Kanye West did it you'd be like, oh my god Kanye, he's tripping again. You know, that's how you look at it You know, so those three things are core values build your brand around those three things Take the time to find out three words that describe you and your in your music perfectly Great great great question and once again, this has been a great session Sir love of course me brand man Sean We should call it give it a name or like love you a brand love or something But um, yeah, I appreciate you guys any last words for him. Make sure you check out www.phasevi.com. That's phase six look to look me up on YouTube at phase vi It'll pop right up subscribe watch more stuff I really focus on the back end the business the paperwork Strategies and reference to how to put money in your pocket outside of the marketing this man right here Obviously as you guys know focuses on marketing So I think it's a beautiful pair Definitely take the information that he is saying in reference to how to market yourself take the information that I'm saying on my side in Reference to back in business strategies that you can actually profit off of your marketing and make sure that you win Last note and I know I'm stretching it out But the last note is one thing that I know this is that artists spend so much time Marketing and marketing is something that you do when you spend money you spend time you spend energy You make sure you also have a plan for making that money back because this is a business And you want to be successful and no one signing a business that doesn't make money For sure we definitely And we're going to get into some of that stuff that he touched touched on as far as getting that money back But then also reminding you guys that you don't have to even spend money if you mark it right But that's another story as always You know what to do hit that subscribe button. There it is


Now Africans are well known for storytelling, so I'd like to start this morning by sharing with you a true story out of Africa, which I believe embodies what I want to talk about in the next 12 to 15 minutes. An English journalist was covering a story at a mental institution in Africa. Towards the end of his tour, he turns to the head psychiatrist and asks the question, how is it that you know when it's time to release a patient back into the community? The psychiatrist turned to him and said, well, we have a number of tests that we conduct across their time with us, but we have a final test that gives us a big indication. We fill a bathtub with water and then we give the patient a teaspoon, a cup and a bucket. We then ask them to empty that tub. With enthusiasm, the journalist turns to the psychiatrist and says, well, obviously the ones that are ready to go back into the community will get the bucket because it's bigger. With a lot of concern, the doctor turns to the journalist and says, well, when they're ready, they'll reach in and pull out the drain plug. The point I'm trying to make there for what we want to talk about this morning is sometimes I feel as though the options that are presented to us in agriculture in Australia don't always comprise the best alternative. There are a lot of things that are given to us about how we can get on with agriculture, but sometimes we need to think outside the box to work out the best alternative. And that's certainly one of the things I feel about efficiencies within our infrastructure. I wanted to take a moment this morning to paint what I really think is the problem. And I'll take you through a few numbers. I know there were quite a lot of numbers in the presentation earlier this morning, and when I looked around at the audience I could tell people's heads were getting knocked about with a few numbers. But my numbers are simple. Give me a couple of moments to explain what I think is the problem. According to the FAO, the amount of food supply when you break it down to K cows per day per person is roughly about 2900. That's food supply as a 2015. Food demand as a 2015 sits at about 2400. So there's a little bit of a gap. But I'll explain something underlying that which I think is a real issue. Now the thing that happens next, as we all know, about 30% goes to food loss and food waste. So to get to 2900, you really need to start at 3600. First problem, which comes to supply chains, and I'll talk to that in a second. The other problem we've got, or maybe it's a good thing, I don't know, you tell me, we've got a rising population. So between now and 2030, we estimate that at least the food demand will have that much pressure that will require an additional 335 K cows per person per day. We also have an issue around a lot of the things that have been discussed around Asia, which goes to the heart of the changing income profiles in Asia. And I really want to touch on this one, and I hope I can leave this with you to think about. The reality is, even though each person probably eats about 2400 average, we are talking about average. What is happening to the world in the next while ahead, the next 10, 20, 30 years is that average is going to be under pressure because more and more people will have more money than that average can go for. What I mean by that is, while the average for Australia might not be 2400, it might be 3000, there are more and more people as a 2030 or 2050 that will require more and more food to eat. That leaves us in a situation where we have no choice but to increase food production. FAO estimates that by about 28% leading to 2030. Now that to me is the challenge, but that's one layer of the challenge. I believe the biggest challenge is the uneven distribution of the supply of food and the areas of demand. And sticking in the middle is the conversation we need to have. It's the conversation around supply chains, the conversation around value chains. The only way we can link these two things is to address efficient capital to get the food from where it's grown to where it will be eaten. Again according to the FAO, we have roughly about 1.4 billion hectares of land that are usable in the future to expand agricultural production. And 90% of that 1.4 billion lies in Latin America and sub-Saharan Africa. It's at this point I pull out my Zimbabwean passport and I'm happy to be African because we've got plenty of land. But again, it strikes the point of if food production can be done in Latin America and I believe in Oceania and in Africa, is capital going to those places to get that food from there to where it's needed? As a banker again, one of the key things we like to do is to follow the money, follow the capital. It has been very interesting watching the developments in the capital markets. What is closer to home for us is when we look at the size of our superannuation industry. It says that there is a lot of capital that is available, but one of the bigger struggles we have is for agriculture to stand out as a good home for that capital. I was very interested in the presentation earlier when they were describing to us the differences in the types of volatility. It's an explanation or a question I've had from many a fund manager. They are so uncomfortable with what they call the volatility of agriculture. And I believe the topic we have today around the supply chain, around the value chain is one other answer we can put on the table so that we can attract capital into agriculture. It needs to transform from being a commodity product into being a food product. We are feeding people. It's not just about sending large volumes of commodities to the port and we're done. Our challenge for agriculture going forward is how can we put food on the table? And across that, how can Australia participate in more and more of that process from the farm, from the paddock to the plate? So then I asked the question, how do we systematically transition Australian agriculture from good to great? I believe Australian agriculture is good. I believe for the size of land we have, the population we have, the amount of exports we're involved in and the reputation for quality that we've developed across the world, it is phenomenal. There's a lot that the world can learn from us. But how do we get it from good to great? That is the question I have been asking a lot of my clients. One of the things that I looked at was optimisation. I'll quickly rush through this. There's a topic I'm quite passionate about close to the end and I'll bring it home from there. Optimisation. I did a study within the dairy industry and I looked at the type of products we are exporting and the countries we are exporting them to. And I found something very interesting as a 2014. What I worked out is if we only improved by focusing on the product, what the product is, by that I mean if you're familiar with the dairy industry instead of sending liquid milk overseas in the form of UHT, if we actually send cheese, if we send yoghurt, if we send flavoured drinks, value added products, we could actually increase our exports by about 11%. If we kept the product mixed the same, but we changed the countries we sent it to, because there is a vast difference for how much we earn in value for every unit that we've exported. As an example, average figures for 2014, for every kilogram of milk solids that we sent to China, we got just about $2.70 whereas when we sent it to the Philippines, Singapore, Malaysia, Indonesia were talking north of $4 a kilo. So if you change that mix and if you try to send it more to the countries where we get higher value for every unit that we export, we could actually increase our value of exports by 3%. Now you put the two together, if you're more optimal about what you send and where you send it, it would blow up to about 30%, 27% increase in value of exports. Again, I think this is another channel that can get us optimizing our supply chains. Another thing that I've been talking to a lot of farmers and I've been chased out of a lot of rural towns when I talk about this point, cost of production. I always challenge the farmers to look at their cost of production, to understand it and to always have an element of their cost of production they are looking to reduce. Standard answers, TAF, we've done everything we can. There's absolutely nothing else we can do from here. And when they say that, I always say, well, you got to this point by looking. We can't stop looking for the next thing that will reduce our cost of production. We have to keep reducing our cost of production. Not only to be able to compete within Australia, but for us to be globally competitive, we have to constantly reduce our cost of production. With productivity, efficiencies, technology, whatever it is, we always have to be aiming to improve. We did some analysis around the grains infrastructure. And I believe infrastructure, like Rod said, is one thing that can really unlock agriculture for this country, really unlock global competitiveness, really unlock this proximity that we have to Asia is one thing that works at our advantage. But sometimes it is unfortunate that despite the proximity on distance, some of our global competitors can actually do a lot more than we can, even though we're so close. It is a good thing that our government has worked on the free trade agreements, whether it's China, Korea, Japan, they're working on TPP now. We've always had the ACN arrangements. Those relationships are bringing us closer to those countries and opening up channels not only for investment, but for optimizing our channels into delivering into their countries. And I think that is very, very important. I was presenting at a conference last week, and I sent them my slides. One of my slides was lessons from the mining boom for the dining boom. It's the catchphrase everybody's been throwing it around, beat on Twitter or LinkedIn. And they had someone who was helping to put my slides together, and he thought I'd made a typo. And he said lessons from the mining boom for the dining room. And I thought, oh, all right. And I had to get up there. And now talk about a dining room instead of a dining boom. But it actually made sense to me. I think for Australia, we have always been a value exporter. We have never been about the bulk commodity exports. So to my mind, that makes sense. And I ran some calcs after I saw that coming up. If we took all our agricultural exports, whatever's available for exporting, and we sent it nowhere else but to China, it would only last about a month of their import supply of total agricultural products. So indeed, we're not there to do the bulk, but we are there for the value. And some of our wine makers in the Yarra Valley have done really well. They're selling quality bottles of red. Certainly the beef industry is doing that by sending quality cuts into China. And I think that will always be the story for Australia. It is our story to go in there and take in the value add products. Now value add is this thing that I want to end on. I really think our agriculture needs to focus on value add. And by that I'm talking about, I'll give you an example, lessons from the mining boom for the dining room for every unit of coal and iron ore that we exported to China in what we can call the mining boom 2005 to 2015, if we call it that decade. For every $1 in US dollars that we earned from the coal and iron ore, China made three times as much when they sold steel and sometimes even back to us. So it's this thing of being a commodity supplier to the world, but someone else does the value add, someone else gets it right to the end consumer. And I believe there's some amount of dollars we're missing in there. There's a big argument to have, whether it's with Ken or with Rod around, well, what can we do around our labor over here in Australia and some of the other costs that you'd have to face to manufacture the steel here. But I am calling this the conversation we need to have. I don't believe we should continue dismissing our opportunities for value add. I really believe as our country begins to look more and more to agriculture, to lift up the GDP, to lift up its contribution to what's happening around Australia, we definitely need to have this conversation around the value add. A&Z released a paper on the grains industry this morning, I was a part of that project. One of the key anecdotes I picked up is, again, a story around value add. If we look at the amount of wheat that is used for feed into dairy and into beef, sitting at around about three million tons a year at the moment, A&Z estimates that will go up by about a million tons to about four. But if I compare what could happen to that one million extra tons of wheat, if it stays within the flour industry versus if it's applied to protein, again, it's 3.3 times as much value if we actually take this feed and give it to our dairy and give it to our beef exporters who then export that overseas. I mean, there's still quite a number of issues we need to look at around the value add within the beef and dairy sectors. But what I am pointing to here is if we can get our infrastructure set up right, such that it's building on a value add paddock to plate, I think there will be a lot more value that will be unlocked for Australian agriculture, and it will attract more and more capital. And once that capital is attracted, it will be a reoccurring cycle. Again, we will become agri giants of the world. And that, for me, is my vision, that Australia can get back to this place where, as a supplier of value added food products, we are leading in the world. And the answer is to unlock capital into our infrastructure, optimizing it, and therefore, we'll get all the benefits for all the richness that we have in our land. Unfortunately for you, Ken, I'm not going to show the picture at the end. I'll show the picture, but I won't share the story. It's another African story, but you can catch me at lunch. I'll share it with you.


If there's an agency, for example, there's an agency that you want to learn more about, why not go on LinkedIn and try and find out the person from that particular agency who has since retired, and see if you can maybe talk to them, do some sort of paid engagement, maybe a clarity call with them, for a few hours to discuss some of the intricacies of how that agency works. It's a great way to get insight and knowledge about the inner workings of an agency from a past director, CEO, program manager, whatever the case may be, from a past person who's on the inside, who's now no longer connected to that agency. So it's a great way to start learning about the inner workings of the agency, who you should be talking with, who you should go see first without actually being, jeopardizing them, their job, or potential contract, or without having to actually put yourself in any type of, let's say, legal situation.