Hey, good afternoon everybody. I'm Tom Stewart. I'm with Liz Trotter Derek Christian and this is smart business moves Hey guys, howdy You're for special treat today. We're going to be giving I guess actually over the next three weeks we're going to be doing a very condensed overview of kind of the highlights of our foundations course and some of the materials that we've Developed and and used in that program over the years. Hey, Dane and Derek is is going to be sharing some super cool stuff about market plans and calendars and Let him get into all the nuts and bolts on that but There of course, what's been going on in your world man, it's been a while. I've just been busy running around doing lots of cleaning services in different places Between Colorado and st. Louis and Cincinnati. It's been nuts. So Busy busy boy there those business I'm really busy things have really picked up in the last few weeks. In fact, our biggest problem is most people is at this point hiring but one of the companies the one in Cincinnati we added 12 by weekly customers last week. It's been a long time since I've seen numbers like that. So It's definitely starting to heat up I think in Ohio, we're up to 32 or 22% of the population's gotten their vaccine and other 10% It's gotten sick. So about a third of the population at this point that figures immune So I think people are starting to roll back in pretty quick Nice. Hey Linda Yeah, the numbers just continue to drop do we have an update on the numbers time That we can show I can Yeah, spring is wide open. I know spring is jumping now Let's see Tom. I was gonna send you something real quick See if you can help me. I'm with you and Derek You have a second you can look at that What my problem is What a schedule All right, so Well, did you say it was Microsoft that had some sort of yeah, are you able to get into SharePoint? Yeah, we were doing a Had a meeting with with Arccy earlier today and we were they used Microsoft Teams and Microsoft Teams wasn't happy And they called Microsoft user support and it sounded like it. They were doing a fire draw We wound up using zoom We all know that feeling right when Being on the other side of that when you're the one that everybody is contacting because your stuff's not working, right? It's being a key. Hey, Sarah Good to see you Sarah. I I saw you earlier today and I meant to tell you what we're we got busy and That was in the MMA group. You look great today Even though you're at work You're not normally there All right, so Tom you're gonna do us some numbers. Yeah, I'm sure you're pretty graph. I mean, it's Some of the numbers here She's looking at the seven-day average it's back down here to the lesson 50 Which if you remember Back in the summer when we had this peak we thought 50 was a was a really bad number. Yeah after being to the point where away It was like 280,000 The numbers are dropping in a in a good way Death rates are even dropping even more extreme since seniors are getting vaccinated I think in Ohio they had like 12 yesterday. So it's quickly good Starting to dissipate in that regards Yeah, the the death number has been declining really really well for a while too, thankfully And the thinking is like most people are still getting the the messenger RNA vaccines, which is a two-part thing the Moderna and in Pfizer and usually they're spread like three or four weeks apart but even after you get that first shot after the first week or so the chances of dying are Basically gone at that point. So there's a whole lot of people that are Fully vaccinated but are feeling a whole lot better about Being able to take risks and get out and invite service contractors into their home and so forth you had did you have a Immunization time I did um a week ago. What was it? It was last Wednesday. So it's been almost a week Single The Pfizer so I also had I had both my Pfizer's Oh, you had them both. Yeah. Oh, that's right. Derek. You said that your second one was painful. Um, You're sick. I got chills pretty badly at night and we're shaking the bed. So but it passed within about 12 hours Yeah, okay. That's good. Yeah, I had heard that the the single shot is not as Devastating to our bodies, but I was I haven't talked to anybody It's also why they say it's not as effective the stronger your reaction the more effective your body was at fighting it So There's pluses and minuses When not when I got it my doctor said if I got it in a different arm the reaction wouldn't be as strong because When you get it in a different arm your body's response is hey that virus we had a couple weeks It goes back. Let's use the same thing we used to kill it last time So you basically have the same immune reaction, but when it appears in the exact same place Your body's thought process is whatever we did didn't work last time. So let's crank it up a few notches Yeah, kick this into high gear. Yeah. Yeah So much as you might not want to have it in the same arm do it anyway. Yeah, you want to be really sick Well, all right good news anyway with the the numbers going down like I said, we're going nuts It's it's crazy. So we're pretty excited actually as we all have the problem is hiring people. So yeah You know, we're yeah, that's that's actually what our meeting on Friday is all about it's all about recruiting and hiring visits Well, we just can't hire fast enough. I mean 12 by weekly customers is cleaner. I mean in one week. We need a new person even if we were a hundred percent staffed We need a new person. So yeah, and you don't just need a new person. You need a new person.  Yeah No, it's good. Well, especially with It's going to be a strange year. It's hard to describe because it's really busy yet at the same time With some of the tax credits and stuff from last year and the second round PPP It's an interesting year. So in a good way Yeah, good time to do rate increases, huh? Yeah, I Think everybody hopefully is We do need to talk a little bit at some point in time about the differentiation between rate increases and price increases and rate adjustments and price adjustments Not today. I'm doing that today Today we're letting Derek lead the show he's got a bunch of cool Information but actually Derek before you get started. I did want to talk to everybody about What we're doing over the course of the next three weeks. Yeah, three weeks. Yep and I'm already told you we're gonna be doing some foundations pieces But the other piece of that is Derek's going to be doing Presenting on Mondays Tom's gonna be presenting on Tuesdays I'm presenting on Wednesdays and Thursdays. We're gonna have something different going on something kind of fun Maybe or I don't know just a little different. So it's kind of a surprise We're not telling y'all what that's gonna be yet on Thursdays and we're we were hoping to be able to get the topics out to you guys But right now Outlook is blocking all of us saying we don't have access to our own Info home. That's what we're talking about earlier. So we can't give you the actual Calendar of event yet, but look for that will be Sending out soon. I was able to pull it up on my side. So what I've got at least for this week I'm doing the marketing calendar today Tom's gonna be talking about making sense of your financial statements on Tuesday and we're messing with them a little bit This week, right Wednesday, we're doing our foundations alumni reunion Thursday. We're doing improve your recruitment And retention process next week. I'm back up on Monday with SEO plain language Tuesday Tom's doing using pay price and productivity and efficiency to maximize your profits boy That's a long title Wednesday Liz is doing the necessity necessity of consistent ongoing training and education and then that last week of March I'm heading off sales as a teachable skill Tom's doing stacking revenue with high frequency re-occurring clients and then the last day of March Liz You're doing controlling your quality standards Well, hey Derek, can you send the link over or take a picture of that and send it over? I'm trying don't send a link because we're stuck in Right take a screenshot. Yeah, are you sure for it or is that was that in the email? That's an email, but I don't know if you guys remember. I actually don't use outlook I use a program called missive is my front end which might be why I'm able to get in and you guys aren't because I'm not actually using Outlook I'm using something that lays on top Right that does make sense All right, so Derek Yeah, right I'm ready. All right. Let's get us started here So yeah, what we want to talk about today and part of the point of this whole concept is for those of you that don't know is we teach a program called foundations of success and we typically do it once a year and Obviously, we took a year off with COVID and this year in October is actually be the last time we're teaching it together I don't know what you guys may have planned in the future, but I'm not going to be teaching it again So it'll be the last time we teach it exactly as it has been in the fat past So it's our we said before it's our last time, but this really is our last time People kept demanding we do it again And I've moved on and signed a contract to do some different type of work in the future So I can't but this will be our last time actually teaching it So we want to actually do a preview of some of the stuff and foundations is a pretty intense week-long experience We all get one place really getting detail working on our businesses and it's different from any other program because It's about figuring out you your business what works for you what your strength and weaknesses are and making sure that all the pieces work together there's a lot of programs out there that teach you a specific way to do things and We've always been really big on the best way to do it is your way and helping you figure out what your way is So but the biggest thing is we all just spend a week and and what we call the mansion and really get in depth And I tend to teach the marketing topics and that's why you're going to see me teaching some marketing stuff And so today we're going to do preview We give a lots of things and foundations and one of the things we give away is a marketing calendar And I'm actually going to show it on the screen here in a little bit but basically I'm a big believer in having a marketing calendar because life gets busy you end up having to recruit people cleaners happen chaos with customers and there's a tendency to kind of Not follow through on your marketing as you didn't tend so normally I like to in December because that's normally a pretty slow time for my business take Day away from our business and come up with a plan for the year and for me as a guy who's pretty high on marketing That means coming up with a marketing calendar, which is month by month But are we going to be doing to try to drive our business and I normally do it off a theme? So I'll see if I can actually share this here just to give you an idea Sorry, I'm going through the steps to share it takes a second all right So This is a marketing calendar that I put together for One of the cleaning companies I'm involved with in Cincinnati and it actually does both window washing and maid service You're gonna see both on here But basically what we do is we come in and by month just kind of think through what do we want to do with things like live events? We're not doing radio this year, but we had done it in previous year What are the Facebook themes? We want to be talking about what is the Facebook advertising? Basically everything so we'll come in here and you'll see I don't have something filled in every single month And that is okay Sometimes people see this marketing calendar and they think the goal is to actually fill in every block Doesn't always make sense to fill in every box like for live events I have one a live event which was taste of blue ash which is scheduled In August every year in Cincinnati obviously didn't happen last year But we're hoping it happens this year and that's the one live event So I don't want to make people feel like their goal with this thing is to go in there and actually fill out every single box because it's not It's just to think about what do I want to do with live events? Maybe do it every single month or not, you know, what am I going to do with Facebook advertising? You can see that Yeah, I'm sorry to interrupt, but is there any way could you blow that up? It's really tiny Sure. I'll see if I can make it Yeah, even if we can't see the whole thing just seeing no, I get it portion Where it says view the top menu. Yep, I'm getting there. I was trying my normal shortcut, but it wasn't behaving Click on it zoomie thing Actually down to the bottom right there's a little see where it is. Yeah, my slider That slider, yeah, that's the easiest way I normally do control Okay, I figured it was like zoom normally that thing gets hidden on zoom So yeah, what I typically do is I come in here and think about what we want to do and then Fill out our concepts. So What email offer in February is going to be a Valentine's offer we're also going to be talking about Valentine's on Facebook We're planning on giving away a year of free cleaning next year So I don't you guys probably know this, but I'm really big on public relations So in January what we want to be talking about for PR is that we're giving away a year of cleaning Doing press releases trying to get on the news things like that. Are we doing any cross promotions with anyone? Do we plan to use thumbtack or home advisor? What do we want to do on our website? What are the blog topics we want to cover and then like I said, we're going to do a year-round contest to give away a year of free cleaning Now for the website you can see for example We're planning on having a new website live and now I'm losing my headers. So that was it looks like In April and then every single month after that we want to launch a landing page So that's what LP stands for is in May I wanted to get the blue ash landing page live in Westchester. We want to in June we're going to do Westchester, etc And the idea is if you just think about what you want to do every single month You can then assign these people because the chances are if Derek tries to do all this This isn't going to happen because I'm not so good at getting all this stuff done But I can start dishing the stuff out to other people Now for example on Facebook a lot of times what I would also do set a goal of having so many things that we want to talk about in a Month and how many times do we want to bring it up, etc? So this is a pretty detailed plan. This is a this company and the Cincinnati company is pretty good size And I'm not necessarily recommending that we're doing you guys be doing Val pack and EDDM every door direct mail For mage service this company also does window washing and window washing responds for very well to direct mail How's cleaning not as well? So I don't want people after going who Derek does Val pack I need to copy it if you're not doing window washing. I'm not sure that makes sense for you It does make sense for window washing works pretty well So I know Liz you guys have seen these a couple times. What do you think? What have you done with it before? Yeah Say the same basic thing Derek We probably use a little bit different versions been modified since the foundations we use a different one in the MMA groups Well same same concept because this this is a winning concept the only thing that is different is we have a budget Yeah, what's the the budget for the month? That's included and then how much are we gonna spend in each area? Yeah, so I Want to start with kind of the basic idea because it's a little bit easier to grasp it on this concept But I'm actually there with you Tom. You're gonna be proud of me He's gonna show some this is actually An Excel spreadsheet that we use that gets into detail of what lead sources it how much are we spending on using it? How many Jobs do we expect out of it? What's our cost per job gonna be and then we can track our results? I'm pointing at the screen like you guys can see it of how much did we put out of it? And then we come down here to the bottom Which are that I then look at by month and I have what's called my inspirational goal Once again those of you who've worked with us in the past know that I like having two goals One of which is what I call our stretch or inspirational Which is what I'd like to do and then the smart goal is what I'm confident I can do so think of it as you budget off of your smart goal, but you mark it for your inspirational goal and We then track what our actual work orders are per month. So yeah We I definitely got can take it down to this level of detail as well But this can get a little confusing you got to kind of understand the concept first before you dive deep into the month by month execution Yeah, absolutely So hey Derek, we can't really see anything on this. It's like smaller than and that's even smaller than the other one fine Yeah, but a little bit the colors. I like the colors So for example in the month of January, we're planning on spending $2,000 I'm expecting a minimum of 98 jobs for that and I can come in and put in my actuals Okay, I got you then a pop here that we were looking at shows all of my different channels of advertising And then How much I'm planning on spending on each and how much how much out of each job am I hoping to get? Okay, wow You can definitely take it for detail now that tends to be a little bit confusing and once again We give some tools that are appropriate to the level of detail. You want to get into I Like doing the one that I've got on the screen now when I'm teaching the concept just because it helps people understand What what are we talking about? What are the things we can do and for example? You can see on public relations some of the ideas we came up with as we're doing the year of free cleaning I used to do morning spots on Fox 19 news where I would do cleaning tips We're going to do that again. We're going to do some PR around window cleaning basically in April Basically tips for it that we're hoping we'll get picked up by local publications. We're going to do some guest blogs We're going to do a dirtiest places video contest We're going to do maid service thing and then we're going to do dirtiest places sweeps week basically when we're announcing the winner so that doesn't always make sense if you don't get my terminology but and then Those that have followed me over the years also know I like working with partners So I like working with people like our dry cleaner that we partner with I like to work with dream dinners for Mother's Day and then I used to own a dog day care So I typically do a lot of cross promotions with local area dog day cares I like working with businesses that basically have the same clients as us which is people that trade money for free time But aren't necessarily direct competitors So people who pay to get their laundry done people who pay to get people to make their food people who pay for someone to take Care of their dog while they're at work. These are all basically people trading money for time and that's really our customer All right, cool One of the things that I was came tell about your oh, yeah Go ahead didn't eat that didn't he wants to know if you could share about your dry cleaning partnership Sure. So the dry cleaning partnership I have is just a local guy local dry cleaner And basically it's pretty simple I've had it for years and the basic concept is we clean this house once a month and in return every piece of Laundry, which leaves this facility now. They normally staple the receipt on there. It's also got a coupon for our service Yeah If we've got what we've done that before too with with a lot of success Yeah, we've had the partnership for for years the guy owns three locations And we kind of rotate between the locations We don't all we don't do all three all the time and it's been a consistent source that leads for us and There's various degrees of doing what what Garrick is sharing here. I mean this is you know kind of the graduate level course if you will but You know for us at the very least we find this useful to just identify Holidays and and you know for the events that we want to want to get ready for like we're working on Mother's Day now And if it wasn't for this we wouldn't think of Mother's Day until like the week before So, you know, it could be as something as as just starting out as simple as that just identifying Major holidays that you want to be putting together, you know programs and promotions for yeah And you'll see in May we do have a Mother's Day program and we work with dream dinners Which is a meal preparation place and our promotion with them has always been If you buy our Mother's Day gift bundle You get a free raspberry French toast from dream dinners And the only requirement is you have to go to dream dinners and pick it up And they actually give us those for free because they're figuring if people come into the business to pick up their raspberry French toast It gives them an opportunity to explain to people. Here's what we do Etc. So that's been a great cross promotion I've also had with them for years and I get free stuff to give to my people because they're figuring people to pay for cleaning Service will probably also pay for people to help them cook and so they give me free food for that and and one of the tricks that we've learned over the years is if you can partner with people who've got a well-developed database of Leads and clients you can cross promote with with emails where you look with a promotion and You know the food provider or the dry cleaners can email it to all their clients and you reciprocate by Taking their deal and emailing it to all your clients And this dog daycare one I'm going to bring up because one of the things we do as part of the foundations program So we give you a marketing toolkit that I put together a few years ago and it includes a flyer Which is what I use with the dog daycares, which is basically tips for dog owners around cleaning services what chemicals to avoid Allergies you should be concerned about things like that and there's nothing in the actual flyer that says anything about the company but the back page basically says provided by my maid service and all the details and We provide that to local dog daycares once a year So that's our dog daycare cross promotion and they actually really like it because it's actually really useful educational stuff It's all stuff that they really do care about right It doesn't they want their people to know yeah, it doesn't hurt them Any it's something they're giving away for free to their customers. Sometimes we'll throw a coupon in there But a lot of times they just put make it available for free We've had good luck with that at the veterinary's vet veterinarian offices as well Yeah, it was little info. It was actually written by my veterinarian. So really? Yeah, it was actually my veterinarian helped me write it That's how I know everything's in it's legit and actually put it together with him And the idea was I stole the idea from doctor's offices used to go to doctor's offices before the wonderful day of cell phones And now we're not bored anymore, but they always had that like wall of educational pamphlets Oh, yeah, so this was the veterinary version of that They still have that at my dental office, but now you have to point at the ones that you want Yeah, love to touch them I don't think there's effective anymore because we used to all go sit in the waiting room and get bored So we find ourselves actually reading that stuff now everyone just whips out their cell phone. Yes, totally true Another question I had on here Derek is I think that Sometimes you'll put in like a like a theme And is that like a theme for the month? So like it's Valentine's Day. Do you kind of Valentine's Day, for example, it's the theme in February. We're clearly in February We had an offer to try to sell gift certificates for Valentine's Day Valentine's Day was going to be what we were talking about on facebook Valentine's Day is what we want to talk about in our email campaigns because we're going to talk about the promotion We're giving away so a lot of times the theme does carry through So in may we're going to be talking about Mother's Day, you know Mother's Day is the special that we're offering our partner's dream winners It's what we're going to want to talk about on facebook It might even be what we do with our pr because we might be making press about how two local businesses have teamed up Okay And then like like on here it shows like Mother's Day in May Does that mean you don't start actually advertising at any of this stuff until may do you sometimes start earlier or Yeah, I mean sometimes you definitely do want to start it earlier But the idea is putting it on the calendar makes you think about it now Mother's Day If I believe it's towards the end of the month, so typically we wouldn't start advertising it But yeah, we were doing Easter for example, which is April 4th this year. We definitely would need to be sending it out in March Okay, which is goes to tom's point Of he's working on Mother's Day right now, but you wouldn't be If until a week before if you didn't have the marketing calendar, right now in our case We've already kind of got the promotion put together. We already know what it's going to be We already have our partner. We've already written our email copy a lot of what I do with this Is I then hire somebody off a fiver to come write these emails and stuff for me so that it's all basically done We load it into our email program ready to go So we do this as a once a year surge and then a lot of it gets automated Okay, which makes really good sense to me. So you don't have to keep doing it over and over again. Yep I love that Now facebook a lot of times will have generic themes But I'm also going to share another tip a lot of people have a lot of problem coming up with ideas for what to post on facebook And I've discovered my favorite cheat recently is um, I signed up for service called wonder dads Um, and I do that personally myself just because I wanted to have ideas for my kids And it's basically a dollar a week. It's pretty cheap and every single week They send me a newsletter with ideas for my family. And yes, I know I'm going to have to zoom in for you on this one guys But for every single age group zero to two three to five It's got suggested activities for the week and a lot of times those activities are tied to Basically, you know, what the theme is for the week. Is it national cookie week or something like that? So it's got ideas of what you can do with kids of all ages and those that can become great content for my website Yeah It's got Ideas for the week ahead. Uh, you know, this is how to teach your kid a foreign language um It's got um five wacky hotels you can take your kids to so I could very easily turn this to five days worth of facebook posts talking about You know different hotels that are great at great family activities to take your kids to um You know, this is a highlight of something that it that And it's like 30 pages of just ideas So this is how to do a birthday letter with your kids and what you should put in a birthday letter for your kids Um, a family safety challenge for the week gift ideas for your kids Every single week. So I mean there's something. Yeah, 50 bucks a year. That's a great deal Yeah, so I steal a lot of content from this and a lot of You know, there's always like national doughnut day and things like that and a lot of times they mention that here Hey, tuesday's national doughnut day. Take your kids out to donuts So I post that stuff and people like how the hell do you know that? Well, this is how is i'm cheating and taking them out of here Um, and like I said for for dollar week, I steal a fair amount of my facebook posts And it's called wonder dad's It's called wonder dad's I wonder if they have wonder bombs They might I don't know like I said I signed I signed up this for myself Um, and I just I love the ideas in there Like I said, they've got all sorts of I all sorts of things and a lot of times It'll be pulled from certain things like I guess it must be Arnold Palmer's birthday or something Because they're pulling him in and a lot of times it'll cover stuff So it just provides a lot of really kind of cool ideas and I steal my facebook posts from this And it's almost always on the theme too if it you know right now It's spring. So this is all very spring focused stuff But if we were near valentine's day, it would have been having craft activities for valentine's day for mom For example, and I get one of these I get these every single week for a dollar Oh, yeah, I love it You know, there's a I dropped a link in in chat. It's a calendar for Finding well national days. It's the national day calendar.com If you go there, you'd see like today is national napping day And if you missed it yesterday, it was national potato chip day so Yeah, we did potato chip day yesterday tim and I were lamenting that we missed out on all the best chips All right, um, then he you said I checked list trotter and not sure exactly like that Do you guys know exactly what she's talking about? I don't I don't know what I check. Oh, she probably checked for wonder moms.com. Yeah Wonder moms.com either denny that's what it is But why not just take wonder dads? I mean, yeah, we're still the idea Yeah, I think I think the moms out there know what to do the dads were They have to give us advice. So I'm not sure how many moms would pay a dollar for the week, but we definitely would Uh, I would are you kidding me for anybody in marketing? That's 50 bucks a year. That's cheap No, well that and I use it half the time with my own kids, but even if I you didn't have kids It's great just to have the ideas. I mean, I can't think of valentine's crafts ideas That's not my thing But it'll have here's a great valentine craft project for every age group and you're like, that's a great idea I'm gonna steal that I'm totally sending this to my son-in-law He's gonna love it. It's awesome. I think it's great and That that's what how I basically outsourced my facebook is I've got someone in my office and I email him that every week and I'm like Okay, we need to post every single day here. There's about a hundred ideas in here pick five that makes sense It's everyone's you like the best. Yeah, I love that. I feel like that makes it super easy A lot of times people just need that idea to jump off of Oh, yeah Well, when you first started so easy you've got like a hundred ideas But when you post once a day you realize that gets you about a third away through the year and then you're like I am now stuck My endless ideas are now are no longer endless Those are those endless ideas is there. Yeah. Yeah, that's not a thing We wish that it was but it's not So what type of things do you guys normally like to try to put on your calendar? I mean I talked about email campaigns. I talked about promotions You saw I like to schedule when we're going to be turning things on and off pr If there are other things you've done that you'd bought maybe you want to schedule I'm gonna I'm gonna pull up mine and see what I see Derek's good question Well, you'll see for example on ours We put down that for our facebook for our facebook for our web page We wanted to add certain pages on a certain schedule We don't want it to be a once a year initiative or every five years our website gets dull and we relaunch it So we're trying to make it so every single month. We're putting something out there Yeah, that makes good sense Do you make adjustments based on supply and demand? I mean we were talking earlier that you know You you booked like 12 bi-weekly customers in one week and The ability to hire new technicians seems to be you know, the label is really really tight So do you make adjustments to that plan based upon Yeah, without a doubt and for us the things we cut first are the things we pay for So home advisor and facebook ads and google ads those are all going to get turned off and we don't need it But we do want to keep doing our facebook and our website our free facebook like our own personal page In our website because that's developing your brand that stuff that's going to help you with search engine optimization for the long term But without a doubt we will turn those page channels off What we don't want to do is stop emailing our customers Because your list becomes stale. We don't want to stop putting things on facebook and building communities Right when you say emailing customers Yeah, that that's that has several definitions as well. I mean you're active recurring customers. I'm sure but you probably have a broader, you know Set of stakeholders, you know Inactive customers leads that have never gotten a quote quote that never booked or there's different campaigns or Yeah, we tag people that we've given a quote to or have requested a quote Not even we gave a quote to but have never booked. We've got people that we do have done service for before People that had regular service that cancelled And then we actually have a list of people that tend to respond to specials as a whole separate list Because we'll offer like last minute specials say someone cancelled tomorrow. I need somebody and we've discovered There's five or six customers on our list who always took those So we actually have taken those people and put them on their own list So that they don't get those offers unless we really really need it and those people We know worst case scenario we can call morning off. Hey, mr. So-and-so we have a cancellation I know you normally like those would you like us to come out today? But we don't want them always taking those uh discounts because we're hoping we'll get somebody Call that list with those six customers or can you share that? I don't think we called anything that weird. It's just like Reliable for deals or something. It's the people that when we offer 30 off are always on it I like that reliable for deals works Yeah, now we don't have any type of weird name for it But there are people that we know that when we offer special are going to jump on it You know what would be really interesting is to to kind of play around with it and offer like 10 percent off Five bucks off to kind of see at what point Do they well we start with that to be clear the whole reason why we have that list separated Is because we start by just saying hey, you know, we've been really busy and haven't been able to book anything But we've got openings now. So we'll get people just off of that And then we'll escalate the offers if we need to That reliable for discount people though Those are the ones that morning of when you walk in and have a cancellation and your cleaner doesn't want to go home You know, you can call and go hi So i've got a cleaner with nothing to do Um, can I send them over for 30 off and they'll almost always say yes Nice nice being able to fill the schedule like that's awesome. All right. So i'm looking at our calendar This is what we have our different tasks edm Facebook ads door hangers seo So on seo We have similar to what you said earlier Derek like listing certain Things that we're going to do right this month. We're going to do and this this version was um Around ma's local. So do numbers one through five ma's local Um, let's see website. What are we gonna do on the website email kind of marketing? Um, what are we gonna do with google ad words google local that kind of stuff? Um networking we have on there. Well, what are we gonna do for networking? We're gonna contact how many people we're gonna contact that kind of thing We have like a local magazine called community values. So that's in ours And that's that's it. That's all we have an Yeah, I mean to be honest the goal really is just to automate your marketing You want to write it out so you can delegate it to people? Like I said, I'll hire people off of fiver to write the emails for the year And it gets easier the first time you do this. It's a bit of a slog But it's actually pretty easy at this point because We know our valentine's promotion. We know our mother's day promotion A lot of those boxes are filled in and then when we're looking at for example on search engine optimization for the website We're just going so what haven't we done yet? You know, what services have we not built services page? What cities have we not profiled yet? What directories could we build off of and once you know the categories it gets pretty easy and then you know Once again This was meant to be sort of an intro Normally what I would do is I would start taking these activities and assigning them to people It doesn't do any good just to throw it on a calendar Somebody's got to actually do it. So I would normally put somebody's name next to it that it sones those jobs to make sure this gets done Yeah, I feel like that's me All right, uh, how many times have I said, yeah, this is great. This is what we're gonna do We're doing all of this stuff and then I'm like, why didn't that stuff get done? Well Who'd you assign it to well like the ether? Why did the ether know that I needed it done? I guess for starting out, you know, it's it's easier to Crawl before you walk before you run and it's better to start off with something Simpler and execute on that and then what you build them up You don't need 14 categories like I've got, you know, I would start simple and Over time add things because like I said first year through maybe you're setting up your email campaigns That's fine. I had a bit of lag or something but yeah, so like the first year through maybe you're just working on those email campaigns And then the next year you can add what you're gonna do on facebook and you can layer this stuff The idea is to just do something consistently and then do a little bit more every year And it's really amazing if you do one thing every single month, you'll feel like you're doing nothing But you'll get to the end of the year and be like wow And we do build your calendar based on your team our lives because it kind of evolves over time if we've got Somebody on our team that can write well then We would go ahead and say okay. Well, this is a really good time to start You know making sure that we're getting everything we can out of the blog and we would schedule You know that within our calendar and come up with a strategy with what keywords we wanted to go after and Making sure that we were getting all the proper backlinks and anchor text and all that you know stuff because we got somebody that can do that You know Derek, you know there've been times that we've had some really rocking people that can do you know graphic design and things like that And if we did we would start building our calendar So I said some putting together a calendar with some really awesome, you know ideas on it that you don't have the means to execute Use the players you've got Well, and like I said a lot of this like mine looks really big and impressive But we've been doing it for so long that a lot of it is just meant to make sure we don't forget the stuff You know you don't want to be like remember that great dog daycare flyer We put together why didn't we use it for the last three years? So by putting it on the schedule just make sure that somebody goes. Oh, yeah, I remember that thing Let's actually get that out there. That actually didn't work. Yeah, where'd that thing go? Where is it? I know it's out here somewhere Yeah, where is it? Well, when you were talking about Derek, I'm looking around my office trying to see mine gone Somewhere but it doesn't help us because we can't get any shit for it. Yeah Microsoft takes us right now I have them As a tri-fold brochure So I do have stacks of them that I like to stick out every once around And there was another like if you have those there are some really inexpensive little stands That you can get to hold your little brochures And people will I found that if I give that to them in a stand They'll leave them up a lot longer than if I just give them a stack Yeah, if you put them on the counter it feels like clutter Yeah, and they start like getting knocked over and knocked off and pretty soon like I know they're going into the garbage, right? I'm like, yeah, I paid money for those they'll throw away But putting them in a little stand and people hold on to them a lot longer when we go to refill them A lot of times they're well, I mean they're almost always still there And we can kind of have an idea as to how many were taken So people are still taking those too, which is kind of different from the dr. Dennis office I think it is enough It's it's good enough information that people are like. Oh, what's this? Okay They just don't even think to go and Google some of the stuff You just don't think to google every single thing because it would never be done googling Well, and once again a lot of this stuff layers part of the goal for me is And we're getting back there in Cincinnati for a couple years. I wasn't involved So I just got back and with involved with the company. I got part of my old company back Um, but it used to be when we talked to people we'd say so how did you hear about us? And the answer was god, you guys are just everywhere You know my dry cleaner gave me a coupon and my dog daycare gave me a coupon and you emailed me And then I was on facebook and you know, so that's kind of what we were going for and a lot of times No, one of these things is what pushes pushes them across the finish line You just wanted to kind of get the idea of when it comes time to pick a service They're like god, what is that company? I saw everywhere. They might tell you it was google But our follow-up question was always well. Why did you find us on google? Why did you pick us when you saw us on google because there's 10 people on that first page And a lot of times they're responsible because you were just everywhere So I figured you were the big company So I was looking for three estimates and figured I should get the one that's everywhere The one that everybody already goes with. Yeah Yeah, it makes perfect sense Oh, I think that's most of the basics around the marketing calendar Yeah, anybody have any questions around? I normally make my presentation short because I get lots of questions that I answer people are like, what's this? What's that? But nobody's asking any questions. Well, it's hard on here because of But tom is hooking us up with zoom here real soon So we'll be much easier. Is wednesday the first time we're going to use zoom tom? Yeah, wednesday we're going to use zoom for the alumni reunion the foundation is alumni reunion And we've got the technology figured out we just need to figure out How we get people to uh, you know into the actual zoom call So basically it's gonna we're gonna have two audiences We'll be able to stream to you know, all the the live stream channels. We've been streaming to So if you want to watch you just do what you're doing right now But if you actually want to be inside the zoom call so we can have you know q&a and participate in a more active way We need to set up a mechanism where you can sign up for that and we can get you the link and so forth and That's the part that that that we really need to figure out but for wednesday We know who the alumni are we know who's going to be there So we're just going to give them the link and they're all going to be in the zoom call All right before derrick answers robin's question y'all come to the wednesday call with your st patrick's day Regalia on you will be glad you did that's all i'm going to say about that. All right now So one one the questions we got is what do I use fiber for on my marketing efforts? I use them for a lot of stuff I will hire people from there to do copywriting for me I've had to make marketing jingly songs for me before there's people on fiver that for Five bucks will take a basically a little poem you write and turn it into a song for you I have them do basic graphic designs I like to make like christmas versions of our logo and stuff and i'll have them do christmas and halloween versions Of our logo for a few bucks You know if you have an idea there's people on there that you can get to do stuff for pretty cheap Now you're gonna have to give them pretty specific directions You can't you know, these are not the people you can say have got an idea for a mother's day promotion Some type of basket of products Do it for me. What you have to say is for mother's day. We are giving away a basket of 12 products Here's what they are You know, I would like you to write something that says this type of thing I would like it to be humorous and you can normally see examples Like i'm a terrible copywriter tom and lis can tell you i've got terrible grammar I tend to use the wrong words all the time People make fun of me because I say roof when I mean ceiling all the time and other things like that I'll say things like so we're painting the roof and people will be like I don't think you're Yeah and so um I don't write my own emails because i'm terrible at it But i'll hire people who've got kind of a fun quirky voice Which I don't have but what I probably love them for the most just simple graphic design stuff Where I've just got some type of crazy idea if you know what I'd love to do Can you take this picture and put a cleaner in it? Can you you know take our team meeting and add bernie to it? You know that type of stuff that you know Honestly, some of you guys probably do with promio and stuff But you know what i'm a little busy and if I could pay someone five dollars to do it And I don't need to think about it. I'd rather pay someone five dollars He's doing you can really get that stuff done on literally for five dollars I'm gonna add on reading the funniest little thing. You can get a lot of stuff done for five bucks Yeah, I do love fiber. Yeah, well and a couple years ago some of our friends turned their employee their employee Uh manuals into wraps and stuff which was pretty hysterical. So We saw some people I turned their attendance policy into wraps So funny so good. I mean people are definitely listening to that, right? If you want people to remember what your attendance policy is that that'll get them to pay attention That's the crazy type of stuff you can do with fiber where you know, I just don't have that creative gene Yeah, you do about some stuff. Just that's that's yeah, not that stuff Fortunately, I've got a 13 year old daughter who's quite graphic So she's starting to take over that stuff for me like she actually designed the logo for our latest cleaning company So that that's kind of fun. She did that's cool. You have it. I want to see Uh, that's awesome. Congratulations.  Five bucks I'm like, we all know how cheap Derek is I'm pretty cheap I'm working on you're not as cheap as you were before you met and started dating laura because she's only so cheap She's not gonna She's not nearly as uh tolerant of my she she's got so she's got artistic. She's got artistic ability is what you're saying Because you said she's graphic and that you don't know what that means She's got artistic ability Do we just get done talking about white people right now? Roof ceiling Same thing Trying to share my screen again. All right So that was the one Oh, okay Yeah, it's it makes sense. Uh, if you're local because uh, That is a mountain called horse tooth mountain which is in uh four Collins and is a real well known icon And then for those that know colorado the sea of colorado's got the yellow in it like that So we wanted the r to be similar. Um, and then obviously the white are the waters to imply cleaning but uh, horse tooth mountain is actually Also horse tooth reservoir. So it makes a little bit of sense and we wanted a logo that kind of screened local When people see this we want them to know local company. This is not some company. That's not from around here Yeah, that that's actually pretty darn cool So, yeah, I like that. Yeah All right. Well, I want to share a little bit about foundations time if we have a couple minutes. I know that All right, let me um Now let's see if I can Figure out how to get on a tab All right, so I just wanted to show a little bit about what foundations is for Are you able to see my screen Tom? Yep All right, awesome. Um, so this is the mansion that you hear us talk about And let me see if I can scroll down a little bit. It's kind of big here on my screen And is this the mansion how many bedrooms does it have? 12 bed 12 bath 12 bed 12 bath Actually Oh because the half bath downstairs, right? Yeah Yeah, we have a little extra one and if I sleep in the office you could argue it's 13 beds, but Known to accommodate more. I think it's sleep. I think the maximum number of people that it can sleep is like 56 That's a lot of people. Yeah, because of the The number of beds and all that we do have rooms that have more than one bed and all that good stuff so this is it's October 3rd through the 10th this year, which is sunday. Oh, there's Laura and uh, Laura has always been a big proponent of everything having to do with foundations I know that she Had a great time there even though her company was really large when she went there. She really enjoyed herself um This just some of the basic stuff. Tom. Are you able to put this link in the? um comments for me The I don't have to go over everything cleaning business builders.com Yeah, this this cleaning business builders.com link. Can you put it into our chat? All right, I can't see you This one of the problems with this Format is when I'm sharing. I can't see y'all We're gonna, you know, can we do like a fundraiser? I could go fund me to buy you a second monitor I have one right back there. Can you see it? I'll buy you like a cable to connect it Yeah, there's there's two of them back there too. Yeah, I I really like my little laptop, but you're at any too This just the three of us. This is uh, obviously me. This is tom. This is derrick to some stuff about us So for those of you that don't know us don't know who we are This heather gilch canning If you're on facebook her last name is gilch hyphen canning here. Her name is uh, just canning She was one of the people that Derrick was talking about earlier where kept harassing us To do another foundation even though we're like, we're done. We're done. We're not doing it anymore. It's like, please, please We're begging you her and uh, tisha lake also Uh, do you hear some just some of the stuff that you get clean procedure manual customized for solar or teams? So a lot of what we give you Are some template type things that you can modify for your own use put your own logo on Modify them in whatever way you want to But as derrick said earlier We don't push just one way. So you rarely are going to get just one thing So like a cleaning manual you're going to get multiple copies of cleaning manuals different cleaning manuals for different Ways of cleaning as what if you're all natural you might have something completely different going on So that's that's part of what that is bill rate calculator customized plan to get more reviews All of these types of things are modified for you the thing that is probably Outside of what derrick has already shared one of the things that I think is most impactful Is that for every class that we have we have a workshop?  So this is cool So you get six months of free access to our mma groups when you join foundations 11 So those of you that have heard about our mma groups. I know a lot of you actually on this call are in our um mma groups But for those of you that are curious about that you do get six months free access not just free Not just access free participation This is the mansion again. I think this picture is a little bit better. You can see how big it is Free all your food is taken care of all of your lodging obviously is taken care of And one of the other really really big things that people love Is that it's 24 hour non Stop networking people will take a break or they'll get up really in the morning and they'll walk the beach They will at night they're talking about work. They're doing homework. Sometimes they're not Sometimes they're playing. What's that game that they always play? What's that one is hard against humanity? Yeah, it starts against humanity. That's always popular We do have a lot of classroom time. This classroom here is actually at castle keepers If we do that, uh, we've in the past we've done on tuesdays. I think this year we're doing it on wednesday Here's samantha and katie in the background there And just some more information about what they got from the program Don raffler. There's katie again If you're not sure if foundations is a good fit for you Download this pdf. It's just a little Survey a little quiz that you can take that will give you some information about What we do and where does your company fall? And within what we're going to teach do you have all this information already and foundations isn't right for you or Oh, wow. Okay. I'm sort of lacking in these areas and I need a little bit of help here Um, I think that is it on this page That I really wanted to share. Can you think of anything else that I might not have hit on guys? No, like you said, we're going to be talking about for the next three weeks. So, uh, we don't want to talk people's ears off So we'll hit some other angles on other days Yeah, we are at the top of the hour. So from a timing standpoint, you know, this works out well Tomorrow we're going to be talking about financial statements and what to do with them, you know over the last, you know month or so we spent a fair amount of time talking about a pml or an income statement and Broke that down and explain, you know, how to how to use that We'll we'll touch upon that again, but we're also going to introduce a balance sheet in a statement of cash flows and all three of those together are They work together and those three together are generically what you call financial statements for for a business and We're gonna we're gonna do a deep dive into that and um, it's going to be fun So we know we'll be seeing robin And tomorrow I'm going to have to go find something green But it's got me thinking here because I'm sitting in front of a green screen. So if I'm wearing green basically I'll look transparent. You're going to have a different background. I think on wednesday It's going to be interesting to see what background town comes up with Yeah, I don't know. I just paint very green shirt and all you'll see is my head Oh, that that would be interesting. Tom. That would be fun to watch I think I've seen you floating out there on brick space before or something All right, everybody wants to see what your green Uh Pure finalia is on wednesday. All right, that's it Thanks guys


Hi, good day everybody and welcome to today's session. Our topic for today is customizing the single template and the 404 template. So I thought let's start by talking about templates itself. Now, as you know, a template provides the structure or design for how a page is displayed. So the single template displays single posts and the 404 template displays error pages. And the first place we're going to stop is the single template or customizing your post content layout. So every block theme comes with the single post template that provides the structure or the design of how a single post is displayed. So the query loop block displays the posts, but the single template provides the structure for how an individual post will be displayed. So for example, if you land on the blog page and you see all your different posts, if you click on that post or a single post, it will open up. And the single template provides the structure for that single post. Now a 404 template, a 404 page is also known as an error page or page not found. And it is the content a user sees when they try to reach a non-existent page on your website. And the 404 template allows you to create a custom 404 page that is unique to you and also hopefully engaging. Now let's jump to my test website. And then let's first look at how you can customize your single template. So let's make my way to my first test website. And I just wanted to point out that I am using a block theme, the 2022 theme in this case. And I've also activated the Gutenberg plugin. So we will see what WordPress is going to look like when a 6.2 release happens. All right. So the first place we need to go to, of course, is the site editor. Because the site editor provides or allows us to edit our templates. So if you go to Appearance and click on Editor, it will take you into the site editor. And here you will see the new UI. I just wanted to highlight that the navigation will be actually removed from the 6.2 release. So you won't see this. You will only see templates and template parts. So let's click on templates and then make our way to the single template. And as we said, the single template provides you the, or allows you to change the structure of how a single post is displayed. And when you click on the template, you can immediately start editing. But I thought, let's open up the list of you and see how this template is structured. So you've got your header, you've got your footer. And then when we open up our group block, we will notice we have the post template and post title block, I mean, the post featured image. You've got a separator block. You've got your post content block. Now remember, we don't add any content to our single template. This is only to provide structure. So all the content from your post will be pulled in by the post content block. And then below your post content block, we've got another separator block, we've got a spacer block, and then we've got our post date block, post author block, and the categories block and the tags block. And then another spacer block and separator block here at the bottom. Now let's see what that looks like from the front end. And remember, this template is provided or this default structure or template is provided by our team. OK, so let's make our way to the front end of our website. Go to our blog page and open up one of our posts. And here we can see the post is being displayed in this manner. So we've got our post title, the post featured image, the separator block, our content. This is where your post content block was and the post date, post author, categories, tags, and your separator block. Now, of course, you can change this. You can customize this to suit your needs. All right, so let's make our way back to the editor and make our way to a single template and make a few changes. So I'm going to change this template twice to show you what can be achieved. So let's open up our list view. So firstly, I'm going to center my post title block. So if I click on a line, you will see you can change it to wide width or full width. And if you click on, let me see again, sorry, a line text, you can align it to center. Now, something else that I wanted to do is that I wanted to bring the post date or the categories and tags blocks. I wanted to bring that to the top below the post title block. Now, instead of deleting everything here, we can actually use our list view and drag all of this to below the post title block. So we see our post title block is here. Let's click on post date and you will see all of this forms part of a row block. That's why they are next to each other in a row. And now we can merely click, hold in and drag this up to below the post title. And then I also want to change note, not that one. I wanted to change the justification to center. Great. I want to leave my post featured image there, but I thought I want to get rid of some of these separator blocks and spacer blocks. So I can do that in the list view as well. It scroll down, remove separator, remove the spacer block. Let's go down. There's some more spacer blocks. Remove spacer, remove spacer. And then I'm also going to remove that separator block. Whoops, it stood you in the list view again. Oh no, let's leave that separator there because then there is a clear separation between your content and your comments block. All right, so we've made a bit of a change. And let's see what that looks like on the front end. All right, let me just click save. Here we go, site updated. And then let's check out the front end again. Block page. And now we can open up our post. And now you will see the way your single post is displayed or the structure of your single post is different. So as you can see, we have made a few changes. But if you're not happy with these changes, you can always revert back to your original template. So if we go to our editor, we can go to templates. And yet at the bottom, you will be able to click on manage all templates. And of course, if you scroll down to the single template, you will notice it says customize. Now in the past, there was usually a blue dot there at the top that showed you that this template has been customized, but now it actually tells you customize. And there's three vertical dots next to it. And if you click on that, it says clear customization. So we can go ahead now and clear the customizations. And then it says use the template as supplied by the theme. So when we clear customizations, we can open up our single template again. And we will notice that all our changes are gone. Now I wanted to show you another way that you can display single posts. And what I'm going to do now is I'm actually going to use a cover block as a header and and display my post-featured image in my header through the cover block. OK, so this is my second example. And let's see what that that's going to look like. So I'm going to open up my list view and I'm actually going to remove my header. And I am going to just want to see what's in this group again. I am going to remove my post title block. I'm going to remove my post-featured image block because that's going to be part of my cover block. And I will remove my spacer block. We can remove that and it's removed that spacer block as well. Right now, above that, we're going to click on the group block and it's going to say insert before and out above that. We are going to add a new header and we are going to to start blank. And we are going to call it single. Template header, right? And now we can start building our header right here in the single template. So I'm going to click on the insert and I'm going to add a cover block. Now, usually, you can upload an image from your computer or your media library because, as you know, the great thing about a cover block is that you can add text over a video or over an image. But we are not going to select an image from our computer or media library. We want to select the use feature feature image option. Great. And now, when a single post is going to be opened up, the feature image from that post will be displayed through the cover block. All right, now we can start adding the text that we want to have over the image. So let's start by our navigation menu and logo. So we're going to add a row block. OK, on the left hand side, we can add our logo, our site logo. And on the right side, we can add our navigation menu. So let's add a navigation block there. Now, of course, with 6.2, you will notice if you want to browse through some other navigation menus that you have, you can click on the three vertical dots there. And we can select one of the other navigation menus that we've created. Great. All right, so I've selected my navigation menu. Now I will select my row block. Now, as you can see, the logo and the navigation menu are right next to each other. We want to split that so that the logo is on the one side and the navigation menus on the other side. So when you select the parent block, the row block, you can go to your sidebar settings and below justification, we are going to select space between items. And when you select space between items, you will see the navigation menu goes to the one side and, of course, the site logo stays on the other side. Right, we can even enlarge this site logo a bit. There we go. Now, below our row block, we are going to say insert after. We are going to add our post title. So the title of that post. And we are going to say we also want to align the text to center. Now, one thing that we also want to remove. Is the post date, post author, post categories. We want to remove this year. So let's remove this row block because I want to only add information about the post dates and the post author. So let's remove this row. And also the space of luck. Yeah, here we go. Let's remove the space of luck as well. OK, so we remove that. Of course, the post content block will stay where it is as. That is where the content from the post will be pulled into. OK, so. I'm going to select my post title block and I'll say insert after. And now I just want to add the post date block. I forgot one step. I'm jumping the gun here. So let me just undo that because I want the post date and the post author block to be next to each other. So I need a row block for that. So let's add a row block and on the one side on the left side, we will add the post date block. And then on the right side, we are going to add the post author block. All right. So let's select our parent block and also change the justification to center. Now, something else I want to do years. You can see if you click on the insert of between these two, we can add another block. So I'm going to add a paragraph block and I'm actually just going to add a full stop there and I'm going to make it bold. So just to add a bit of a different style there. But something else I see now is the space between the full stop and the post author and the post date blocks are quite big. So if I select my row block, we can change the block spacing between these three blocks. So let's see if I go to styles and scroll down to block spacing. If it's zero, it's drag it to one. There we go. If I drag it to one, you will see there's less space and that works better. OK, so we've set up our structure here. Something else that we still want to do is look at the opacity and overlay color of our cover block. So let's select our cover block and then also click on styles. Now, at the moment, the opacity is 50. I first want to select an overlay color. So a color that will go over my image and I'm going to select a light color. One provided by my theme called tertiary. So let's select that. And because it's a light color, I'm going to make the opacity a bit darker. Let's make that 70 percent. So let's go ahead and click save site updated. And now let's see what our single post is going to look like on the front end. I think I still actually wanted to drag my cover block a bit larger, but we can do that now. Let's first see it select surfing. Yeah, I like I really like the way this is looking. So as I said, one thing we can still do is we can enlarge the cover block a bit. So let's do that. So quickly just jump back to our editor, templates, templates, single template. All right, let's select our cover block. Let's make sure we've selected our cover block. And let's just drag this a bit larger. Click save again, make our way back to the front end again. Blog page, let's open up our post. There we go. And now you can see that the post feature image is being displayed through the cover block. Let's look at another one. Blog, let's open up this post and you will see the same thing happens. Just a reminder, if we go to the back end of our website to our dashboard, and we go to posts, maybe there's somebody wondering about it. But if you open up one of your posts, you will you will add your post featured image in your post in the sidewall settings. So yeah, you will notice on the right below featured image, you can replace it there or remove it there. So let's look at Table Mountain, for example, as well. And you will notice I've added my featured image there. And of course, that's the image being displayed through the query loop block, but also then through my single template. Great stuff. Are there any questions? I know there was a question about adding images or adding a post featured image or the image that you want to add to your posts, how you would go about modifying or editing those images. And I would suggest using the website squish.app and yeah, you are able to edit your images before actually uploading it to your media library. All right, great. Let's move on to the 404 template. Now, as mentioned, the 404 template is is the template you're going to use to display 404 or error pages. So a 404 page is also known as an error page or page not found. So it is the content a user sees when they try to reach non-existent page on your website. And most people who land on a 404 page will probably leave your site immediately if they can't find their way. So an unattractive or unengaging 404 page leads to poor user experiences, experience. It increases the bounce rate of your site and will also therefore negatively impact your SEO. So the quicker you can get a visitor to the right place, the better. So I first wanted to look at the 404 template that comes with my theme. And then I want to show you one or two or two examples of creative 404 pages. And then I will show you and how you can modify your 404 template. So first off, if I go to the front end of my website, this is my new test website, and let's say I search for something wrong. You will notice that if you scroll down, it says 404. This page could not be found. Maybe try a search. All right. And there's a search block. Now, this is the the template that comes with my theme. But I want to show you one of my favorite 404 pages. And that's the the Pixar one. I think we all know Pixar. They make some really good movies for kids. But actually, it's just that it's good for for grownups. So let's do the same. Let's make a mistake and see what happens.  It's just a 404 error. What you're looking for may only be misplaced in long term memory. And then you've got a thorough footer. And then at the top, you can immediately find your way through the rest of the website. But what I love about this 404 page, it uses humor and it just makes you smile and it wants you to stay and kind of search some more. The other example I wanted to show you was this one from Tindrick. So let's see what happens when I go and search something correctly. Yeah, it says 404 page not found. And what's really cool is how they've used their logo in the 404. It says, can't find what you're looking for. You're probably not looking in the right place. And of course, it's a play on words because this person is probably also looking in the wrong place. And what I like about this 404 page is also that go to home page is kind of right in the middle that drags your attention. So if you click there, it will take you back to the home page where you can find your way from there. So let me show you how you can edit your 404 template. Again, we are going to make our way to. The editor, right. And we are going to click on templates. And this time we are after the 404 template. And here we can see the layout of our 404 template. What I'm actually going to do now is I'm going to remove the header. I'm going to remove all the information here. I'm just going to keep the footer. And I'm also going to use a cover block again to create my own engaging 404 page. So I'm going to say insert before and I'm going to add a cover block. And this time I am going to select an image from my media library. As I really have an image that I want to use and I will select that. The next thing I will do is I am going to drag this further something else. I'm just going to click undo something else. You could have done if you selected your your cover block. You could have selected toggle full height. All right. Now the first thing I'm going to add is I'm going to add columns block. And I'm going to add two equal columns. And on the left hand side, I'm going to add a paragraph because I want to add the text. We've got an astronaut flying through space here. So I'm going to say keep gone and make sure you watch your oxygen levels. And I'm going to say exclamation mark. And then of course I want to enlarge the text. So let's go to size. I'm going to create, I'm going to set a custom size. And let's say I want this to be 40 pixels. For now, we'll see if that works. And below that I also as Tendrick, I want to have a buttons block that will. That will take my visitor to my home page. So I'm going to add a buttons block and say take me home. I'm going to make that bold. And I'm going to change the background color to white. As it's got a good contrast with the black background. And I'll make text black. And then I'm also going to change the radius to 10 pixels to give it a more rounded effect. We can even say 20. Great. Now, one thing I also wanted to mention with the color block as my previous example. Always remember to add your alt text for accessibility, but also for SEO. Something else that I wanted to mention is that you must also add a link to your buttons block. So if you select that, you will always add a link to the buttons block to take you to your home page. All right. On the right side, I'm going to add my navigation block or my navigation menu. And then I will also use styles and I'll say I want this to be large below size. I'm going to say I want this to be large. Now, the next thing I want to do is I want to send the information on the inner left column to the bottom and the navigation menu to the top. So I'm going to add a spacer block. It's first press enter. I'm going to add a spacer block above my text in my left column. So let's add a spacer block there. And now if we drag this, that information will let's do that for now. And let's just bring that down a bit. Now, the other thing about my navigation block, I also want to change the justification to the right and send that to the right. I'm going to add some more padding. And once I've added my padding, we can play around with the spacer block a bit more. So for now, let's just close this. As you can see, we want to add some more space around the text. So let's make sure we select our parent block, our cover block, open up our settings and then click on styles. And then for padding, you can just use the slider again or set a custom style. And let's make this seven. Okay, let's close our list view and see what that looks like. And that one, I think this can actually, the text can go down a little bit more so that it doesn't overlap the arm. So there we go. So there we go. We've got our own custom for template and hopefully someone will also enjoy the human. It will take them to the homepage.  So let's save and see what that looks like from the front end. Site updated. All right, let's make our way to the front end. And let's make a mistake. Search for the wrong thing. And there you go. Your new custom for for template. That's hopefully more engaging. And we'll, we'll keep your keep your visitor on your site. Now, the other example that I want to show you is using a full pattern. Okay, so if you make your way to the WordPress website and hover over download and extend and you go to patterns, you'll be able to scroll through various patterns. That's ready for the picking. And it says add a beautifully designed ready to go loud to any WordPress site with a simple copy and paste. So these are pre designed layouts that you can use on your site. You can just copy and paste and then change it according to your needs. So when it says search patterns, I'm going to type in four four. Now the great thing of course is you can also Google or search for creative for four pages and get some inspiration there. That's what I did for my example. My first example, but you can also go and search for four for patterns. And then you can can add them to to your four or four template. I must say I like this Laurel and Hardy one. And yes, also an interesting one. It's open it up. It looks like the person is trapped. And it says something with wrong. And of course you've got your link to your homepage or the contact page. Now, yeah is actually the pattern that I'm after that I'm going to use today. So I'm going to say I want to copy. So you copy this pattern.  Now the one thing we we first need to do of course is go back to the editor and clear customizations. So let's go to templates, manage templates. And then we know we've just customized it. So we're going to say clear customizations. And if we click on the four or four template, everything's back to normal. Okay, but we are going to delete the header again. And we are also going to delete this text and we're actually also going to delete the footer. We want to blank for a full template. And now I'm just going to say command V or you're going to just paste the pattern that you just copied from the pattern directory. And now you can start and you can start editing. So I really like this image of the ship which says we're lost not shipwrecked in the optic loss though. So I like this I'm going to keep this here. So I'm going to select that. And I'm just going to make this a bit larger. Sorry, click on settings. And let's say we want this to be 30 pixels. So we've enlarged that a little bit. And below that, I want to have my take me home buttons block again. So I'm going to add my buttons block, say take me home. Here we go. Let's make that bold again. Click on styles. And background color this time is going to be black. And let's make the radius 100 pixels. And then also change the, sorry, the justification of the text. Let's make that center. Here we go. And then, of course, remember to add the link to your homepage. No, shouldn't press enter. Apologies, let's select that buttons block again. Click on the three vertical dots and say, let's use our list view. It's like the parent block and say insert after. So now below this, I actually want to add a search block. So type in forward slash search. And let's add the search block. Now at the moment it says search day and it also says search day in the, in the, in the buttons block. But there's an option here, the third one and it says use button with icon. So I want to my, I want my button to show that magnifying glass icon. So I'm going to select that and now you will see the magnifying glass. And the last thing I want to do is I want to change the background color of my search block to black as well. And I also want to change the radius to 100 the same as my, my other buttons block. So let's close and see what that looks like now. Here we go.  So I'm going to type in footer forward slash footer. And this time I'm going to choose a footer pattern that comes with my theme or that's provided by the theme. So if I click choose and scroll down, sorry, you will see it says patterns. And here we can scroll through a variety of patterns. The ones at the top were ones that I've already created. And then you can choose a pattern from this list. And I actually want to select this one with, which says footer with social links and copyright. So let's click on that one and then it will insert. Now the one thing I want to do is I actually want this to have the same background color as the pattern that I added. So I'm just going to steal the Xcode or copy the Xcode from my pattern. So if I select this group block and open up my styles. Sorry, my settings and go to styles. You will notice that that color is already there because that's the background color. So I'm going to open that up, click on custom. And then there's an option where it says you can just you can highlight and copy but you can just click on copy. And I've copied that Xcode and I can go back to my footer, open that up, click on the group block. Go to styles or that group block, go to background, click on custom. And then I'm going to remove that. And I'm going to paste the Xcode there. There we go. So now my footer has got the same color as my pattern. Great. That's exactly what I wanted. Now I just wanted to add a navigation menu to my footer because this is I want to I don't want to header or my fall for template here. I've got my my homepage button. So I thought let's add the navigation menu to my footer. So I'm going to select my social icons and let's say insert before at the top. And let's say forward slash navigation and align that to center. And then you will notice at the bottom it says site title it's just placeholder. So I'm going to add my site title so I'll remove the placeholder forward slash site title and then also change the alignment of the text to center. Great. And yeah, I have my new custom 404 template. And of course I've used a pattern to to make life easier for myself. So let's save that save and then see what that looks like on the front end. Great. It's me steak. And there you go. My new 404 error page. And as mentioned, you could have used any of these patterns. Let's search some more. You could have used any of these patterns and then modify it to your liking. And that brings us to the end of today's session. And I hope you will feel more confident now. I hope you will feel more confident and editing and modifying or customizing your single template and your 404 template. Thank you so much for joining us today and we will see each other next time. Have a good one.


Hi, I'm David Cantor with the Law Offices of David Michael Cantor and welcome to my blog. Today's topic has to do with a U.S. Supreme Court decision to accept a writ of certiority. They call it cert. They accepted a case that they're going to hear and rule on and this particular case is Martinez versus Ryan. Now this is an Arizona case and here's why it's important. Luis Martinez is the defendant and who has now brought this case before the Supreme Court and Ryan was the judge that originally heard the case. What's going on is that he had a trial and he felt that his attorney was ineffective, ineffective assistance to a counsel. They call this an Arizona Rule 32 post-conviction relief petition. He brought this forward with a new attorney who filed the PCR and this attorney just said, no, there's no issues, no colorable claim. Well that attorney, according to Martinez, was also ineffective and he said, look, I'm entitled to the same standard as the trial attorney. He must be effective and competent and I should have the same standard with the PCR attorney. Well, believe it or not, in Arizona it's not necessarily that that's the standard and this hasn't been heard before so the Supreme Court has accepted this. Now SCOTUS blog which stands for Supreme Court of the United States blog has called this cert grant, quote, a big deal in habeas law, unquote. Now habeas corpus is when you throw everything that's occurred and say, look, here's everything that's occurred till now, there's got to be some relief and this gentleman deserves to be released but you usually have to wait till the very end after all remedies have been exhausted before you can have habeas relief. So this is actually allowing a claim early on in the appellate action saying my PCR attorney was ineffective. Why is this important in real time? Because in real time a PCR usually happens years before habeas happens. And appeals happen years before habeas. So this could actually speed up getting somebody out of custody who had a really bad attorney. Obviously, anytime you use an attorney on appellate work, PCR work, or habeas they have to know what they're doing. They should be a certified specialist in criminal law. They should be avi-rated. You should check all their credentials. But I think this is a big deal in this case. I hope that the Supreme Court agrees with me on this that they should mandate effective counsel at the PCR level. But that's what I think. Tell me what you think.


This is stock number 9J54A. We are here at Summit Automotive in Fond du Lac, Wisconsin. You're new and used Jeep headquarters. Today we are checking out this super clean 2019 Jeep Cherokee. This vehicle has the 2.0 liter turbocharged four-cylinder motor which pumps out 270 horsepower. From this HD video you will be able to tell just how clean this Jeep is all the way around inside and out. Red velvet pro coat is the color. We shoot all of our videos in 1080p so if you have HD capabilities on your computer tablet or smartphone device turn them on right now because it's like you're right here looking at the vehicle with me. Very cleaned on that side, didn't see any dents or dings. Comes with the painted and polished aluminum rims that come standard with the limited package Continental pro contact tires. These are 225-60R18 tires and they have just about all the tread left. I'd say 80 to 90%. Got a lot of nice metal flake in that pro coat. Comes with the LED running lights, LED headlamps and the LED fog lamps. I didn't see any scuffs or scrapes on that front bumper. Very nice and clean and I didn't see any dents or dings on the hood. Passengers side fender is in nice condition as well and the passengers side rim no scuffs or scrapes on that. Going down this side of the Jeep you can see just how clean the body is, how reflective and how mirror like that paint is. Didn't see any dents, didn't see any scratches. Very nice condition. Back rim no scuffs or scrapes on that and the back tires have just as much tread as the front tires. Going down this side one more time here. Really can't get this from pictures. Can really see if it does have any dents or dings which it doesn't and gives you a better peace of mind that the vehicle you're looking at is everything we say it is. So you can have the confidence to make the trip or to put money down to hold it until you can make the trip or get the vehicle shipped right to your door. As we come around to the back of the vehicle no dents, dings, scuffs, cracks on that rear bumper does have the backup sensors, the dual chrome tipped rear exhaust and the rear gate is an excellent condition as well. LED tail lamps has a power lift gate and the back storage area is very very clean. No rips or tears back here and you do get storage underneath here and it does come with a full-size spare tire. Those seats do fall down for extra storage which we'll check out in just a little bit.  And as you go down this side of the Jeep just as clean as I pass and her side didn't see any dents or dings up here and for full disclosure this back rim is in excellent shape as well. Down this side no dents no dings no scuffs no scrapes does have the heated power mirrors with the built-in directional signals.  There are no rips or tears on these seats both of these seats are heated. Driver side lumbar and it does come with factory floor mats throughout. This one does have memory driver seat as well as power windows power locks and power mirrors. Auto headlamps and as we hop inside you can see the 7-inch TFT display is in nice condition and that this vehicle has 6,075 miles. You get a clock, temperature, mileage, compass, all that display as well as a digital speedometer. You get a heated leather wrapped steering wheel cruise controls on the right Bluetooth and information center controls on the left. Comes with the 8.4 4C radio there's a touchscreen radio you got your heated seats and heated steering wheel buttons. You also have AM FM and Sirius XM radio capabilities with this. Also with the 4C radio you get Android Auto and Apple CarPlay capabilities to connect to your cell phone too and you do get dual climate control, stability control, and then your start-stop feature. This one has the active drive 1 four-wheel drive system for Jeep. You get your select terrain, auto snow, sport, sand and mud, the 9-speed automatic transmission along with an AUG and USB port right there. Passengers seat is very clean as well no rips or tears on that. This Jeep smells very clean inside I don't think it's ever been smoked in and it has home link buttons right there for your garage door security systems and lighting systems and of course your map lights up there. This is also where your backup camera shows up. In that passenger seat I believe is power as well. Yep that's a power passenger seat as well. We'll take a quick look at the back seats and then we will check out under the hood. Back seats just as clean as the front no rips no tears back here. It does have the latch child safety system for your car seats. You also get USBs and USB C's back here for charging and I can't really see them but you do get USB C's. Anyways also 115 volt 150 watt plug-in back here as well. These seats do fold down like I said for extra storage and when this headrest is down then it goes down almost completely flat which is nice if you got a haul a bunch of extra stuff and then it does have cup holders in the middle there. Also side curtain airbags very safe vehicles these Cherokees. I've owned three of them myself. Always been really great vehicles. Under the hood we have the two liter turbocharged four cylinder motor engine base very clean runs very smooth. This Jeep has been fully safety and inspected by our service shop has a fresh oil and filter change all the fluids have been checked and topped off and this Jeep is 100% ready to go. To see more pictures of this Jeep or one of our other 450 new and used cars, trucks, SUVs, minivans, wranglers you name it we got to go to our website www.summitauto.com. Full pictures and descriptions of every single vehicle on our lot from two different locations all at www.summitauto.com and videos of every single used vehicle from our final location all at www.summitauto.com. Thank you so much for checking out the video if you want to check out more you can go to www.youtube.com. Remember to like subscribe and share on this video and all the videos that you see there in fact in a second you will see a link to subscribe to our YouTube channel on your left. A link to more used inventory videos like this one on your right if you have not been to our website on the bottom link to this vehicle on our website click those check us out we really look forward to helping with this super clean like new 2019 Jeep Cherokee Limited thanks


Internal Revenue Service IRS tax news. For those who make estimated federal tax payments, the first quarter deadline is Monday, April 18th. There's an IRS YouTube video about this. You can click the link here to find it. It's called Estimated Tax Payments. IR 2022-77, April 6, 2022, Washington. The Internal Revenue Service today reminds those who make estimated tax payments such as self-employed individuals, retirees, investors, businesses, corporations, and others that the payments for the first quarter of 2022 is due Monday, April 18th. So a quick recap on the process of the payments here. The IRS likes to get paid basically as we earn the money. So if we're talking about tax year 2022 now, not tax year 2021, we're talking the estimated tax payments for the first quarter of 2022. The IRS doesn't want you to be waiting until April 15th of 2023 to make the payments. When you file the tax return for tax year 2022 because they want their money as you go. And you might be saying, well, if I'm in one of these areas, like if I'm a C corporation, a self-employed individual, I may not know how much I owe. That's the problem. And even if I try to pay as I go on a quarterly basis, it's complex to figure the taxes due to the fact of the progressive tax system and all the other kind of things involved in the taxes. It's not an easy calculation. So you have to make estimates in that case. If you are employed, obviously that happens already when you file the, when you get your W-2 or when you get your paycheck, they already took out the withholding. So if you're an employee, the government forces the employer to withhold money, which they're going to determine by the W-4 that you're filling out and you're hopefully paying them throughout the year. In that instance, you might want to double check to make sure that your withholdings are enough by looking at the prior year and see if you owed money for 2021 and then using possibly an estimator tool.  That's when people get behind and it's often kind of a shock and many people are switching up their employments these days from basically W-2, possibly picking up gig work or something like that or possibly moving to being self-employed in some areas. And as you do that, you want to make sure that you are aware of the estimated tax payments because if you don't make those, the taxes pile up, not only that interest and penalties pile up and even if your business is doing good, it can be kind of disheartening to get behind on the taxes. So the 2022 form 1040ES estimated tax for individuals, there's a link to that here, can help taxpayers estimate their first quarter tax payment.  That's what we've been talking about here. It's a pay as you go process, but I don't know how much to pay because it's too complex until I actually figure out the tax return and I'm still confused. Once I do that, that's too bad. You got to make an estimate and pay as you go. And that's the process. So this means by law, taxes must be paid as income is earned or received during the year. Most people pay their taxes through withholding from paychecks, pensions, payments, social security benefits or certain other government payments including unemployment compensation. Most often, those who are self-employed or in the gig economy need to make estimated tax payments. That's when you got to actually physically write a check or make an electronic transfer which is a little less painful, I mean more painful than the withholdings because the withholdings are taking your money but they do it in such a sneaky way.  In any case, similarly, investors, retirees and others often need to make the payments because a substantial portion of their income is not subject to withholding. Other income generally not subject to withholding includes interest, dividends, capital gains, alimony and rental income. Paying quarterly estimated taxes will usually lessen and may even eliminate any penalties. Exceptions to the penalty and special rules applied to some groups of taxpayers such as farmers and fishers, casualty and disaster victims, those who recently became disabled, recent retirees and those who receive income unevenly during the year. That last one, you might come up with that one, you might be saying, hey, my income is not evenly spread over the year which is the assumption that the IRS will typically make because again, remember that they want their payments as you earn the money and their assumption then because when you verify the fact that you paid them with the actual tax filing in the following year, the general assumption is your earnings are even and if they're not, then you can look into that exception, how you could pay in that way. So C form 2210, underpayment and estimated taxes by individuals, estates and trusts and its instructions for more information. There's a link to it here, how to pay estimated taxes, how do you do it then? It's not that hard. You give the IRS their money. It used to be harder because they actually, it used to be actually kind of hard to pay the IRS. It seems like they almost purposely didn't accept the check and then charged you penalties and interest for the fact that they didn't accept the check but the payment process is pretty easy at this point. So form 1040ES estimated taxes for individuals includes instructions to help taxpayers figure their estimated taxes. That's the hardest part, figuring the estimated taxes. It's pretty much impossible if you're like a business owner but you gotta try and then do what you can do. So they can also visit irs.gov forward slash payments. There's a link to that here to pay electronically. The best way to make a payment is through IRS online account. So you can go onto your online account and I think more and more that account's gonna be coming more useful. They're no longer requiring facial recognition or something like that. So I think the government tried to stop, ruling the world through facial recognition or something for at least a little bit. So I think you can sign up to that account and get some information there and make your payments through it. So their taxpayers, their taxpayers can see their payment history, any pending payments and other useful tax information. Taxpayers can make an estimated tax payment by using IRS direct pay, debit card, credit card or digital wallet. There's links to those options or the Treasury Department's Electronic Federal Tax Payments System, the good old EFTPS. There's a link to that here. If paying by check taxpayers should be sure to make the check payable to quote the United States Treasury. Publication 505, tax withholding and estimated taxes, there's a link to that, has additional details including worksheets and examples that can be especially helpful for those who have dividend or capital gain income or alternative minimum tax or self-employment tax or have other special situations. irs.gov assistance 24-7, yeah right, yeah on their website, not really calling or anything. Anyways, 24-7 assistance they have here. So the tax help is available 24-7 on irs.gov, on their website irs.gov, irs.gov, that's my new thing, it's irs.gov for victory over tax research and questions that you could find on their website. So the irs.gov website offers a variety of online tools that help taxpayer answer common tax questions. For example, taxpayers can search the interactive tax assistance, tax topics and frequently asked questions to get answers to common questions. The irs.gov is continuing to expand ways to communicate to taxpayers who prefer to get information in their languages. The irs.gov has posted translated tax resources and 20 other languages on irs.gov. Don't be fooled, it won't help, it's all in legalese IRS jargon, no matter what language they put the jargon in, it's still legal language and confusing. But it might help. So in any case, for more information about that, you could see we speak your language. No you don't, you speak IRS language, like law, language, legalese, anyways. You could check it out and see if you can get some information on that. And there'll be a link to that here, there'll be a link to this in the description.