Everybody thank you for the introduction So I'm here today to speak about indirect Texas and how you can use WooCommerce to comply with indirect text laws First of all, what are indirect Texas? Well, just a fancy name of describing The Texas some of which are behind me here I'm sure you know a few of them in the US. You have sales tax in Canada, Australia You have GST in Germany Mirvert Stoljer in the Netherlands. You have day to day and Almost all countries in the world have these and they're called indirect Texas because as opposed to Direct taxes that are directly collected by the government you as a business owner get a great joyful job of collecting those on behalf of the Government and that can be a bit of a hassle So I will explain exactly how you can do that. I will cover how they are calculated how you can configure WooCommerce to Correctly calculate your your taxes What the limitations are because no no tool is perfect and WooCommerce is no exception And then finally I'll talk a bit about conversion rates because that's a question that frequently comes up as it is connected to text calculation So I work as was said to the introduction as the head of sales at the sales tax automation tool and don't worry I won't be pitching any of our products, but we do get a lot of inquiries from People who start selling online or have a modest business and Need help with their taxes and in most cases they don't need the text automation tool they just need some basic consulting which is logical because Texas are boring Let's face it and most business people don't start a business because they they want to deal with Texas Moreover, there is a lot of foot standing for fear uncertainty and doubt in the industry created by Sales consultants or tax consultants who are incentivized to do that because it will attract more customers and they can bill more hours by making it look more complex they can right justify sending larger invoices so the result is that a lot of people don't really know how to do how to deal with Texas and We see three archetypical ways of people who contact us who deal with Texas in an Unhelpful way and the first strategy we often see is this one The ostrich strategy right people who say okay. This is complex What I'll do is I'll just ignore this old texting altogether stick my head in the sand and hope it will just disappear But unfortunately it doesn't Often they are close to having an anxiety attack every time they get a regular communication from their local tax office And it's taking a lot of their Brain space and mental space and that's completely not necessary The next archetype is the polar opposite of this one Analysis paralysis People who want to know everything there is to know about Texas before they even make a sale or launch their business Founders who launch their business in Europe and want to know exactly how their Product will be text in different states of the US how the Thresholds are in the different states how to register once they hit such a threshold and Yeah, that's taking up a lot of their time, which would be better spent focusing on their product or Doing marketing or sales and then finally Geofencing people who are worried about what's how to comply in certain regions and then just geofence their solution making it unavailable for purchase from for people from certain locations and That's a lot of a lot of lost market potential also Not necessary. I vividly remember the conversation. I had with an influencer one day who was about to launch his Online product. He was based in Europe and he had a lot of followers in India And he was really worried about what would happen. He was convinced. I will launch this it will blow up I will have tons of sales in India And then I have a problem. So he was close to a panic the attack had already researched extradiction treaties between India and the country where he lived and This is also completely unnecessary because you can comply With Texas in four simple steps Not easy always to implement but four simple steps. First of all, you have to know where you are obliged to register right in most locations There's a threshold Meaning that if you sell for a certain amount only then you have to register for Texas in other countries such as Spain It's from the get go. So for example in the UK It's 85,000 pounds. You'd be based in Spain. You would have to start or register before you start selling and The way to find this out is By visiting your local tax office People are often hesitant to to do this because they're afraid their head will get bitten off or something in general They're kind people and they also have information on websites Otherwise you can consult with your local Chamber of Commerce and there you should also be fine be able to find this information Registration itself if you have the obligation to do so is usually quite easy you fill out the form Then you get a tax ID and with this tax ID. You can start collecting taxes It's very important never to start collecting taxes before you have registered for in the tax jurisdiction in question Because that would be illegal and then finally the fourth step you'd have to file all the taxes you have collected So the tax calculation in itself is the most complex part because the tax you have to calculate Depends on where you are based where your buyers based the type of product you sell the amount you've sold whether your customer is a business or a consumer so whether it's a B2B or B2C transaction and There are yeah as many cases as we have probably have companies in this audience so it's recommended to always consult with a tax advisor before implementing any of these configurations I suggest because You might get in trouble right if you configure things the right way best case scenario you get some paperwork worst case scenario you get paperwork and a huge fine so always confirm it and What I will do is I'll cover the US and Europe because I think that will be most representative for people here today And it's a bit dry Tax calculation and we're approaching the end of the day. So I hope you'll bear with me So the first scenario I will cover is how to Sell how to calculate taxes if you have a business in Spain in Europe you sell in Europe So I imagine I start a webshop in Spain and I start selling t-shirts So from the get go what I would start collecting and calculating on all transactions would be my local Spanish tax rate So if I would sell as t-shirts to somebody based in Spain I would calculate the Spanish tax rate if the person would be based in Germany I would also calculate the Spanish tax rate, but there is a threshold you should be aware of of 10,000 euros for sales within the European Union So if you sell for more than 10,000 euros Outside of your home country. So in this case, it would be outside of Spain So say to Germany the Netherlands etc. Once I hit that I would have to register for a system called OSS and This is probably the only time today. You'll see it where it doesn't mean open source. It means one-stop shop And once you're registered for the one-stop shop, you would collect the tax rate of your buyers country So from that point onward if I would sell a t-shirt to a German consumer I would calculate the German tax rate if my buyer would be in Greece I would calculate the Greek tax and of course for Spain it will would remain the Spanish tax rate and It's also Important to differentiate between B2B and B2C transactions because indirect taxes are a consumer tax So businesses are exempted So when I say make a sale to a business that is in Europe But outside of the country where I'm registered What I would have to do is validate that they are indeed a business against the system called fees And if it is the case not calculate any taxes So I might also have sales outside of Spain Internationally if I would sell my t-shirts around the world, they would be exempt so outside of Europe around the world They would be exempt from indirect taxes, but I might have to pay Export or import taxes or what have you if I would sell Services B2B services are exempt as well B2C services. You have to charge your local tax rate for those and It's very important to know for sure whether your product is B2B or B2C because if I would sell for example Right co packages It's quite clearly a B2B product because no child is going to ask for a co package for their birthday but imagine I would sell for example tennis consulting where I would consult people on how to improve their tennis strokes and I would not collect any taxes and Text office would ask any questions And then I would say well, it's a B2B product They would probably argue that given my tennis skills It's highly unlikely that any professional players would purchase my product. So it would be a B2C product meaning that I would be on the hook for any taxes I would not have collected and then finally for digital products. There are thresholds. So digital products are things such as downloads SaaS products membership sites and There are thresholds around the world for that because countries right if you think of a country as a company They want to maximize their revenue as well. So they start taxing sales on consumers in their country from companies that are not based ever This is why they're launching digital tax laws and most countries around the world have thresholds You should be aware of such as Switzerland, South Korea Australia and once you hit the threshold you should officially also register in that country and start collecting those taxes Now if you're based in the US It's usually a single rate for most states. Some states have no sales tax such as Delaware others have a single rate other states It's a bit are a bit more of a nightmare because in the US there are more than 12,000 different texture addictions There are swimming pools that are in their own textures diction So you could be in for a for a treat depending on the state where you're in and it could be a bit more complex Usually single rate some cases. However, you should configure. You have to configure many different rates And then if you're selling to other states There's this thing called nexus There are two types of nexus economic nexus physical nexus Economic nexus came about a few years ago because there was a US Supreme Court ruling That made it possible for states to start taxing transactions on People who are based in the states from sellers who are not based there again to maximize revenue right for the state and Most states have since then launched different nexus laws Meaning that if you sell for a certain amount to different states You have to register there and start collecting and calculating those taxes going forward Typically, it's it starts at about one hundred thousand dollars. For example, New York. It's five hundred thousand dollars So once you hit thresholds, you have to register there as well Apart from economic nexus, you can also get physical nexus if you have employees or a warehouse in a different state It might also mean you have to register there and start collecting those taxes Now if you're based in the US and you sell internationally if you're selling to the EU If you sell digital taxes You can register for the OSS for the one-stop-shop system Meaning that there's also a 10k threat threshold and from that point onwards You need to register for the one-stop shop and start calculating the tax rate of your buyer's country So if I would sell downloadable products From the US and once I would hit the 10k I would I would register for the one-stop shop Probably in Ireland. I always recommend doing it in Ireland because everything is in English and it's digital But you can register in any European country that you like and once you're registered You start calculating the tax rate of your buyers country So if your buyer is in Greece the Greek tax rate of your buyers in the Netherlands the Dutch tax rate and so on For physical goods, there's the import one-stop shop With a value of 150 euros registration is optional, but highly recommended If you're registered you can already calculate and collect taxes on sales on goods that are valued less than 150 euros if you do not do that customers would have to pay this VAT at the time they collect their package So they would have to pay the courier or go to their local postal office and pay before they can get access to their package Which does not make for the best user experience and will probably lead to some returns as well for goods over 150 That's not an option and if you sell to the rest of the world, it depends right every country is different So you would have to investigate on a case-by-case basis Now can you configure all of this in WooCommerce first of all you have to enable the tax calculation people sometimes say Well, I don't have this text these tax options in WooCommerce. You do make sure you check the box So you can start configuring taxes and then you have a whole range of options The first choice you have to make is if you want to input your taxes inclusive or exclusive of taxes I always recommend doing it exclusive of taxes because if you do it tax-inclusive and the rates change You have to update Oliver pricing, which is a bit of a which is a bit of a hassle then you probably Decide to calculate taxes based on your customers address because as we've seen in the cases discussed previously. That's usually What should be done shipping tax also usually standard in most locations in some cases it exempt so you might want to check this as well with your tax advisor Then you have an option to create additional tax classes Which can be interesting if you sell products that do not products that do not have a standard tax rate because usually products that are considered bad for your health such as alcoholic beverages or basic necessities such as bread are Text at a higher or lower rate right depending on whether or not they're dangerous or a or a basic necessity so here you can Create those tax classes so you can later associate products with them and charge lower taxes Then you have to choose whether you want to display your prices inclusive or exclusive of taxes. I Would recommend doing it inclusive of taxes, especially if you're in Europe In some places it's illegal to do it exclusive of Texas because it would mean that Customers see a difference price at the time of the checkout and what is advertised to your website So in some cases it's illegal if it's not illegal, right? The Europeans expect to see the product expect to pay the price They see advertised if they come to the checkout and have to and see taxes are added It would be a conversion killer and Then text totals do that itemized because it gives the clearest overview The next step is configuring the tax rates You have to do that manually or you can also find the CSV online. There are many different Websites that publish CSVs with tax rates as you might know not everything you find on the internet is true So be careful when you upload CSV file you found somewhere and also rates change So you should be stay on top of it. For example, Germany Temporarily lowered their their vet rate after the corona and pandemic to stimulate the economic recovery So you have to stay on top make sure to update your rates once they when they change And then finally you have the option here to associate the products with the different tax classes as I mentioned Then it comes time to filing For every transaction what you should do is generate the tax receipts or an invoice Which is basically the same thing because this is the basic underlying documents You need and the first thing and tax auditor will ask for one day When you're submitted to a tax inspection and invoices have to meet a certain set of criteria They have to clearly indicate who you are as the seller Who your buyer is The date of the sale an itemized overview of the product sold with a description of each The value tax rate applied and a sequential Number because that's one they need to be in a sequential series all your invoices because that's one of the first things they will look at to to detect frauds and if you think you're In the right wrong place, and you're not really that interested in taxes here's one takeaway you can use anyway from this Presentation if you ever find yourself in an airplane, and you just want to relax and the person next to you doesn't stop talking When the inevitable question comes up, what do you do for a living? There's no better conversation killer than saying I'm a tax inspector All right, you also need to collect location evidence Because if I would sell my T-shirts from a Spanish webshop and 80% of my sales would be outside of Europe, and I would not have collected any taxes during inspection they would ask questions right because They want to maximize their revenue and they would say hey you've not collected taxes on so many sales I would have to it's not a problem necessarily, but I would need to be able to justify that the way to justify that is by showing The billing address of the customer, so I would need to have the billing addresses for digital products You typically don't have a shipping address, and you can collect Three data points if two out of those three coin seeds you've established a buyer's location in a legally felled way So the three data points that you can collect are the billing country of the customer the big Which is location of the bank that issued the credit card and the IP address For for B2B transactions. You also need to validate those And in Europe you can do it against the system called vis Which has been made available by the European Union you can input The customer's tax ID there it will then tell you whether or not it's valid It will also give back a check out that's very important You store that because a company can be in business today, and the tax ID can be valid today But not tomorrow, so you should store that and then if it's indeed the valid tax ID note Texas are applied When it comes to actually doing the filing so remitting the taxes you have collected to the government If you're in Europe You have to OSS the one-stop shop which makes it very easy because you can collect you can you can file your taxes in the country where you're Registered for the entire EU so if you're registered in Ireland, and you collected taxes on sales to Germany Greece and Spain You just pay the iris tax office and they take care of the redistribution for you if you're in the US It can be a bit more complex It depends a bit on the state I mean if you if you're registered in many different states It's a bit more cumbersome because you have to fill out a lot of tax forms You have to fill out a different one for each state and some states also want a detailed breakdown Because they have many different layers of taxes such as Colorado where you have the state tax Local tax city tax special taxes etc. So filling out those forms can be a lot of work around the world It's generally easy right it makes a lot of sense for governments to make it easy because you want people to be to comply And the way to do that is not to make it cumbersome But your mileage may vary in some countries. It's still very difficult to register and file Then what are the limitations of WooCommerce if you use WooCommerce to calculate your taxes You have to make sure you keep your tax rates up to date as I already mentioned There is a head on that WooCommerce is made available and you can use for that as well I Haven't used it so I don't know but I assume it's quite good concerning that everything they put out is quite good if you Sell for multiple locations That's not possible to configure. So if you have stores in different locations, that's not something you can use WooCommerce for There are the thresholds that I mentioned you have to monitor and that's also not available out of the box with WooCommerce And then finally the location evidence and the tax IDs is also something that you would have to use other plugins for Now finally a bit about conversion rates because a lot of people are worried that when they start calculating their taxes on their Checkout page their conversion rates will drop to the floor The evidence I have is anecdotal, but I've seen many many businesses were afraid of this happening and it's almost never the case Usually there's no decrease or the decrease is almost right statistically Insignificant if you sell physical products, you have to start you need the billing address But you already have the shipping address of the customer So it's not something that will complicate the the checkout And digital products you have the location evidence you can collect so It's it's also not that that's conversion. The only thing you should be aware of is The tax-inclusive versus tax-exclusive Because if you sell in Europe and you start adding taxes on the price of the checkout It could be or it would be a conversion killer for sure in the US people are quite used to it So that brings an end to this presentation it may sound a bit overwhelming after all the information I Mentioned I suggest you know if it's if you feel overloaded start with your business where you're based what you have to do to comply and forget about all the rest and Now we have plenty of time to answer all your questions. So thank you very much. Thank you very much Thank you very much. That was really really interesting. I learned a lot. I have one question. I'm coming I'll get back to the first the audience and what have any questions about taxes Okay The mic please Hi evo. Thank you. We are neighbors. I'm from Portugal from Spain, right? So I have a question about when selling in the EU physical goods Regarding the location of the tax. So you mentioned the billing address But I've been heard from tax advisors the shipping address So for instance if I have a shop in Portugal and I have someone buying from me from Spain But they want me to deliver in France. Where are the tax collected? Yeah, you take into account both the shipping and the billing address So you calculate it based on where your business is based and for that you typically take the shipping address so where you ship from and The customer is the billing address. So because your shipping address So where you ship from and where do you build a customer to where you? To where they are built Yeah, the billing address. All right. Thank you Another question, please Mike Thank you as well about the location verification if I'm selling digital products So the people give me an address pay-pay Prepaid credit cards and I have to trust them. Do I have to have technical measures to verify a location? Yeah, so officially you need to coinciding data points to Establish the location and legally valid way PayPal already gives you the billing address So you will have that I would recommend also collecting the IP address And then if those two coincide you have Establish the location and legally valid way if it's not the case and you have the doubt You can always connect with a customer and ask them to to make sure you apply the right text read Okay, thank you All right. Thank you very much. Any other questions? Okay, I'm not seeing any hands. So I guess that's all from the audience. I have one question though Maybe two but the first one now as you mean, there are two things that are inevitable You don't say rain and tax basically, right? So Let's say someone It's not really aware, you know about the whole tax scenario and stuff And then doesn't file it properly. It doesn't collect the right taxes, you know from the previous sales and all that What's that implications for that business and for that individual? Well, if you don't collect the right tax rate and you you don't you have not collected them right historically You can get in trouble if you get the tax audit So the government knows you're registered right to your registered as a business you've made these sales So they will ask for a list of all your transactions And if they find out you have not collected your your taxes you could you could get a fine Okay, good But it's good you were asking for a friend, right? So next question It says Is it really necessary to register for tax collection if you hit the threshold in a foreign country? So if I'm in a different country, but I sell to maybe an external country and then I hit the threshold there Is it still necessary? Yeah So if you sell for example digital products and you sell them around the world some countries have a zero rate threshold Meaning that if you sell one ten euro e-book, you should already register officially and start filing your taxes there No tax advisor will tell you this but I'm not a tax advisor so I can say it. I recommend being pragmatic about it. It's it's like if you Walk to the center of the city You walk home three o'clock in the morning. There's no traffic whatsoever. Nobody on the street You come across a red pedestrian light red traffic light What do you do right?  No, nobody's coming. So you cross But that does not mean it's legal Because the law does not say right you cannot cross a red traffic light unless at three o'clock in the morning You're walking by yourself. There's no traffic coming etc. So if a police officer sees you you can get a ticket and I think it would even be right to get a ticket because if you if a police officer sees you It means you did not look carefully before you crossed or you did see the police officer and decided to cross anyway Which would be a bit disrespectful so The same for Texas would be pragmatic I mean if you have to pay one thousand a year and need a local fiscal representative to file 100 euros in Texas It does not make a lot of sense, but it also does not mean you cannot get in trouble But if you do get in trouble, I think as an entrepreneur you have a really big PR opportunity there as well to To exploit. Okay. Thank you very much. Okay. We have another question Just just a minute, okay Thank you for all the information. I just wanted to double check This 10k threshold in EU also applies for services. For example, I have a service provided from Greece in whole Europe and I Reached the 10k from clients from Luxembourg. Let's say or anywhere Do I need to register? Yes, but typically services are B2B. So I assume you're B2C. B2C. Yeah, so normally you need to Okay, thank you And just to make sure because I think she has if I if you reach the 10k for example in Luxembourg Correct me if I'm wrong, but it used to be per country But now the 10k are for all over Europe, right? So you do not need to reach 10k in Luxembourg You you need to reach 10k in Europe period. So it's really fast. Yeah outside outside of your home country Yeah, so if you sell in Greece and you sell for if you sell 2000 to Spain 2005,000 to Luxembourg. Yeah, you got a great register Alright, thank you very much. Any other question, okay? I guess that is it and We've come to the end of this talk and I want to say big Thank you to EVO for coming and giving us this Enlightenment and helping us understand better about taxes like I said two important things rain and tax Don't you kind of you cannot avoid them. So a round of applause for our speaker, please


Live from San Francisco, it's theCUBE, covering Informatica World 2016. Brought to you by Informatica. Now, here are your hosts, John Furrier and Peter Burris. Hey, welcome back everyone. We are here live in San Francisco, California for Informatica World 2016. This is SiliconANGLE Media's theCUBE. It's our flagship program. We go out to the events, extract the scenes of the noise. I'm John Furrier with SiliconANGLE. My co is Peter Burris for day one wrap up of Informatica's Informatica World. Hashtag infa 16, that's their ticker symbol with the word number 16 for 2016. Peter and I are going to wrap up and kind of synthesize day one and kind of look to day two. We got a teaser, we got all the data from the news and it's going to run down the news real quick and then I'll get into some specific questions I have for you because and I'm sure you might have some for me because we had some great interviews. I want to, and can't wait to get to the conversation about the healthcare one because I know I can't wait to answer those. But the top news is essentially data 3.0 is their message to power business. That's their kind of theme. Data 3.0, I guess that's kind of a, trying to simplify this notion that data is really critical. Data first, data is hard. Data with a purpose as Peter quoted earlier on the CUBE here. They also announced self-service analytics. This is a kind of core theme. New era, I'm not sure it's a new era of self-service but certainly a focused effort on self-service. That intimates the cloud and of course they had the unveiling of their first enterprise class integration cloud called I-PASS, integration platform as a service with message data management, B2B gateways did data integration hub. And also the other key top line messages, data at the speed of business. I mean, we've heard that before but what does that actually mean? That's really the productivity of IT and each one of these releases has that kind of message. Of course, data lake, intelligent data lake powering marketing. A new offering by Informatica, taking internal development that they've productized as a new offering. And then finally, the business value with customer data. So IT messaging, you've got C-level messaging, you've got kind of developer, cloud, native cloud app, SaaS messaging and essentially it's all about data, data management and metadata. And so Peter, that's the hard news. So let's get through the interview. So we started out with the comms executive kind of laying out the messaging, okay, great. 3000 people sold out, really a big focus on data. But Jerry Hells, who's done the board, really came back on the queue, kind of nailed it. This is about real time. He kind of synthesized that. What's your take on that? Because I think that's a good starting point. Talk about that. He was saying, it's not about looking back for insights. Yeah, that's okay. Or looking forward, predictive and prescriptive. It's about the now, in the moment. I love that message from him. Your thoughts? Yeah, I actually pretty strongly agree with him. That his core message is that as we move from a data orientation, that is what has happened and a data orientation to what's going to happen where we can all kind of agree to right now, that the value of data only increases. And I think, John, that we need to applaud Informatica. There have been a lot of companies over the years who've identified themselves with data. You know, the database management company or the data analytics company or whatever else it might be. Informatica's kind of stripping a lot out of way and saying data company, that we are going to be, we want to be associated with data as data fueling the business. But what we've also heard, and Jerry bought it up in this notion of value, is that there's still a lot of work to do as we try to diffuse this concept of data as a source of value in and of itself that needs to be taken care of, that requires tooling to maximize its value, that requires new ways of learning and new ways of thinking to make use of it. Data is still hard. And what I think we came out of today's messages was pretty strongly, Informatica is putting a stake in the ground, they're going to do this, they're going to put the investment in place, but it's still real hard. And therefore it's a worthy goal of Informatica to try to bring this notion of how you use data to make business better is a worthy goal and there still requires a lot of work. Well, I like that point you said data is hard. Totally agree. Reminds me of the old picks and shovels days of the gold rush. I mean, the picks and shovels are just getting better and better. Still, we don't have any heavy machinery yet, but on the horizon, you're seeing some of the future play out here with Informatica's positioning, they went from a data warehouse, they're one of those guys in the vendor communities on that side of the street, the old way, went private and I got to say, since I've been talking to them on the queue for the past two years now, it's clear. They're not mailing it in as trying to say we're the new way, they're actually doing it. So they went private and they're very data-centric at the DNA and I liked some of the things you said. You said something on the queue, again another queue, but original point here. Data with the purpose. And I want to bring that up, I want to get your thoughts on this because this highlights what I think Informatica has the secret weapon in their architecture. They have built this idea that data can flow anywhere and that they want to incent more ingestion of data on behalf of the customer because they believe that data is going to add value in the equation of enabling some business value, also optimization and some infrastructure. So the comment is this, if data with purpose is the R theme, which it is, context, a theme you're doing a lot of research around really, really plays out. So the word context now changes the notion of what data could be used for or how to store, why to store it, what it can be used for and then how to apply it, which ultimately might put a price on the value of the data, which you've been trying to get at now for a couple cube gigs, your thoughts. Yeah, that's exactly right, John. And in many respects we say data with purpose and data in context are, I don't want to say reflections of the same thing, but they're very, very closely related. Business increasingly is starting to articulate what contexts it operates in. What does it do with customers? What does it do with partners? What does it do within its markets? It's that notion of what do we do? Related to that is, what data do we need to do it? Because as you said, it's not enough to be able to say that we can aggregate data faster, we can move data more efficiently. It's ultimately we have to deliver it to someone at the point that they need it. And that's one of the things that we're still trying to tease more out of everybody, including in today's conversations, that ultimately the value of data is most obvious in its application to a particular task or work to be performed, or commitments and promises that are being made to customers. And this notion of data with purpose is how do we tie data back to those promises, those commitments, those tasks? And that to me, I think that to us, ultimately is what's going to separate the winners from the losers for those companies that supply the tools. We know how to deal with hardware as it pertains to data. We've got a lot of open source tooling that to grab and aggregate data, we're still seeking out those deep insights about how to deliver those insights. And I think that that's where the winners and losers are going to be separated. And data with purpose and data in context really applies to some of the interviews we've had, especially with customers. And we go to a lot of the big data shows, we try to extract the seamless from the noise and you folks out there know we do that. And we talk to a lot of you, we're optimizing our ads and getting better offers. And we always hear that, okay, get that personalization, pushing notifications to users, great user experience. But no other better example of the value of data than Marvis Girlinghaus, who came on here and said- What a great interview. I asked her what was the most exciting thing. She says, getting data from the lab real time around septic has saved lives. And she's personally witnessed how the movement of data with purpose in context saves a human being's life. Now to me, you can't put a better paintbrush on a story than that. Well, she was saying that, look, her job as a big data professional, she can point to how it has saved lives. And not everybody can do that. You know, not everybody can do that.  But what we talked to Marvis about, well, at some point in time, is she is her team and her business going to be delivering options or recommendations to consumers when they pull into a fast food restaurant because they got an offer from somebody else.  We see that you've just pulled into the location. But by the way, this is not part of your health regimen. This is not what's going to make you more healthy. So the notion that big data is going to be used just for offers is kind of, Marvis helped put a lie to that, you know, generally, by saying, look, we can tie this back to all kinds of different behaviors as long as we focus on the delivery of the data in the form of a recommendation or an option that's going to affect how people take decisions and make that. And the Capgemini guys were very good about pointing out that data lays concerning the data swamps, but that doesn't mean they're over because if you can get that data in context and change the nature of how dirty, it's not dirty data anymore. So this, we're going to see an evolution of data cloaking, if you will, it's going to change and be valuable, and not values going to go away. So it's going to be interesting to see that happen. And I think that's interesting because now, that means data lake isn't the end all be all. It's the beginning of how to integrate the data. Well, let's put it this way, John, that the notion of data in context or data with purpose suggests that we can actually start putting in place governance regimes that are truly tied to data as an asset or the value of data as an asset. Historically, we've tied data back to, we tied data governance back to the rules that the application suggested or required or the regulations that came out about privacy or reporting and what you needed to do. And what the Capgemini fellows were talking about essentially was a new basis for thinking about data governance regimes that can be tied specifically back to value. We got a lot of work to do on this, but to your point, that ultimately what we want to be able to do is we want decision makers to be making this great decisions about data itself and not just about the hardware that the data is stored in or the software that processes the data. We need to introduce superior approaches to thinking about data as an asset so that we can generate the right returns out of it and value out of it, but also continuously appropriate the right investment to it. I think that the real-time stuff certainly very relevant in the moment, home run, I like that. But I think the thing that I like the most, and I've shared the audience out there, is that Ronan Schwartz is a general manager and senior vice president of the new cloud group. I think that's the biggest opportunity. And I saw this last year and I mentioned that Informatica World 2015 in Vegas was that if Informatica can pull off the ability for data to be open and free and traverse across applications freely and in real-time and in low latency, at the same time, not blowing the compliance and regulatory problem, and they can maintain that and stack, they would have the keys to the kingdom literally with the master data. So I said to Dave last year, I said, if they can maintain- This is Dave Vellante. Dave Vellante, the co-host last year at the event, if they can maintain the master data management aspect and benefits of what that means and all the compliance and regulatory reporting, stuff they got to track, at the same time, enable the growth of SaaS apps and cloud, they will have a winning formula. So what's interesting is this integration cloud talks about live data maps and cloud master data management. That to me could be the holy grail because now I have a system for managing the compliance and the data management stuff I have to watch in between the details and the cracks and all the little stuff, at the same time, enable an innovation strategy to pursue SaaS apps, middleware with data. I think that is going to be a key because that's what the developers don't want to get into the compliance. It's like, look, I'm just building cloud native apps but I need to work with my ERP system or my CRM and I want that data when in context, which is something that's going on in the workload that I'm building, which could be anything, an IoT app or retail app, so I think the secret of the future will be how to get the edge of the network, whether it's a human or a machine, in real time context, to other data across multiple environments. That is the holy grail, it's super hard but to me, informatics have to do that. So, and here's, first of all, I agree with you that Informatica, as we said at the beginning of this little conversation, that Informatica has made a commitment to the marketplace that they're going to focus on data. Not so anonymous of it, but data. They're going to be thought leaders and deliver tooling for data. Very, very important point. But let's step back a little bit. Everybody wants to talk about digital business. Not too many people really articulate what they mean by that. From our perspective, you're doing digital business if you are transforming more of your business activities into data so that it can be measured, processed, combined, and managed differently. And that's really the essence of digital business is turning more of your business into data, transforming more of your business into data. Brian Graceley, our Wikibon's cloud analyst who looks at a lot of different things, recently wrote a series of reports on what it means to then deliver a digital business platform that's capable of providing that substrate necessary for digital business. And one of the key elements that he talked about was this notion of data flows. Now, we specifically did not talk about an engine or we did not talk about some resource that's going to administer or arbitrate all the flows. But the notion that flows are going to become a crucial element of how we think about digital business. And I agree with you. I think that what we heard today was that essentially we need to start looking at how we're going to support data flows within the business as we envision how systems are going to come together, how APIs are going to work, how we're going to present ourselves through data out to marketplaces, et cetera. That informatica through that cloud integration facility is putting a stake in the ground about how you're going to process those crucial data flows. And then we have to get some of the details about scalability, how that gets virtualized, because it can be used in a lot of different ways. Some big questions on the horizon for how this then translates into business. Some big questions and we've got big answers coming up. Of course, we're doing our part on theCUBE to share the data. And again, more use cases coming out from Texas, from the Indian Oil Company, LTD, as another example, healthcare, and a variety of customers. We're hearing the repetitive theme on theCUBE now over the past few shows. Business model innovation is here and the conversation is shifting from what's under the hood, although very important, to business model innovation. I think that's the key. So Peter, my final question to wrap up before we talk about tomorrow, which we have all the topics coming on. We have Jim Davis, EVP, CMO. We have Amit, the Chief Product Officers on last year. Great guests. We're going to get even more data tomorrow. We've got some Chief Security Officers coming on from their customers. What are you doing with the research team at Wikibon and is head of research with SiliconANGLE Media? What's your agenda? What would you share with folks? As you get more immersed with theCUBE and as you look at some of the trends we're extracting in real time, how is that affecting your research agenda and some of the things we're focused on? Just give it a little taste for the folks watching what we're doing and what you're working on. Well, the first thing is that we are increasingly focusing on how digital assets are going to be used by business to engage their customers differently. That doesn't mean that the idea, for example, big data that pertains to operations and optimizing how operations work is unimportant. Just think, however, that a lot of the investments, for example, that Informatica is making, are increasingly pointed towards the challenges of engaging the marketplace. The second thing that we're focusing on is something that we're still in a lot of the questions that you asked. We heard today, how are developers going to tease value out of these new systems that are inherently not set up as with the data scheme is set up beforehand but actually are on the fly? And that's the second thing we're looking at is the role that developers are going to play in creating new value out of the data. And I think the last one, one of the last issues is this crucial notion of what Jerry Held and others are talking about real-time decisions. Now we've heard about it in the past, I like to talk about, as you said, I like to talk about systems for the now as opposed to systems for the past or systems for the future, systems for the now. And that has enormous bearings on how IoT gets conceived, on how big data gets managed, and some of the investments. So I think it would be the notion of digital business as it pertains to these new capabilities of building or developers building things faster so that we can turn business with greater velocity because we're focusing on real-time. So big data infrastructure, cloud coming out of your group. Folks, go to wikibon.com, she got the research. Of course, it's free content and there's a premium version behind the firewall for a lot of great stuff. Go to siliconangle.com for blogs, go to theCUBE, siliconangle.tv. I'm John Furrier with Peter Burris. It's a wrap for day one. See you tomorrow with the CEO of Informatica coming on all the Topic Seconds and their best customers. So day two coverage tomorrow. Stay tuned right here on SiliconANGLE.tv. This is theCUBE. Hi, this is Chris Devaney from DataRobot.


These are the helipads at Ankay. Here at the Camp Radcliffe headquarters of the First Cavalry Division air mobile, the problem of excessive weight in airborne command communications equipment is being solved. These technicians are preparing to check out a recently developed lightweight system installed in this helicopter. The newly designed communication system weighs only 150 pounds as opposed to the previously used 600 pounds of equipment. In addition, this lightweight unit provides the airborne CP with two different radio frequencies and a multiple outlet intercom. Known as the ANARC-122, the system is composed of two ANVRC-46 radio receiver transmitters and the intercom channels. Three whip antennas mounted beneath the helicopter fuselage give the command radio system a range of 24 to 32 kilometers. In actual use on a combat mission, the compact communications unit is operated by the commander's S3 officer and by an artillery fire support officer. The commander gives his orders to the other officers and the helicopter pilot via the intercom. Upon receiving the orders of the commander, the S3 relays the message to ground commanders using one of the two available channels. Simultaneously, the artillery officer can be in contact with the FDC on the other channel if desired. An extremely flexible command post in the sky. Camp Radcliffe drops away in the distance as the airborne CP heads for the Central Highlands. Another search and destroy mission is about to begin. High above the area where the assault troops will establish a landing zone, the commander and his S3 evaluate the terrain features below. Map coordinates are studied. In a low-level examination of the surrounding countryside, a suspected Viet Cong village is located. It is decided to call up an artillery fire support mission in the immediate vicinity of the landing zone. On the ground at the FDC, the information is received through a PRC-25 radio telephone. The mission is plotted using the data received from the airborne CP. A phone call is then made to the battery commander and he is given complete firing data. The M-102 howitzers are made ready for the mission. Then, the lightweight air transportable tube artillery goes into action. Aboard the flying CP, the commander observes the shelling of the wooded cover adjacent to the landing zone. By this time, the assault helicopters are arriving at the objective. As the first wave of choppers reaches the LZ, troopers of the first air cavalry division leap to the ground and begin moving toward the cover of the nearby wood line. The unit commander receives intelligence from the airborne CP regarding the unmapped village ahead and possible location of the enemy. A mortar crew sets up its weapon and prepares to shell the thick cover on the perimeter of their position. The information they have received from the commander flying overhead is checked against their map. Then, firing commences. In the air, the artillery officer confers with the commander. The troops advancing toward the village encounter dense undergrowth and progress is slowed as they push through clinging weeds and brush. All sense of direction can be lost in the heavy vegetation. A halt is called while this platoon gets reoriented. A check is made with the airborne command post to make sure the unit is moving in the right direction. The airborne commander observing the location of the troops issues corrective instructions. With compass and map, the platoon moves ahead reaching the village shortly thereafter. Tunnels ever present in the villages of Vietnam are located and searched for hidden enemy personnel. While the tunnel runner is below ground, security is provided by posted guards. This complex of underground passages proves to be empty. With a deserted village behind them, the flying cavalrymen move to the LZ and signal for pick up. The search and destroy mission is completed and soon the choppers arrive to take the men out. Now satisfied that there are no Viet Cong in the area, the airborne commander also returns to Anque. The modern communication system ANARC-122 has done its job well. At Tonsonut Air Base, Saigon is a heliport handling a high volume of rotary wing aircraft traffic ranging from the Sioux to the Chinook helicopters. These aircraft are largely from army units based outside of Saigon. A control tower mobile van mounted on a two-and-one-half ton truck is used for controlling the traffic. Here the wind direction is being communicated by radio to Huey helicopters preparing to land at the Saigon heliport. Also situated at Tonsonut is an army facility for the maintenance of electric generators in use by air traffic control personnel throughout Vietnam. Here maintenance is performed on generators of all sizes from one-and-a-half to 15 kilowatts, 60 cycle generators and the 400 cycle generators used to supply radar systems. Incoming generators are checked, deficiencies noted and the equipment again put into good operating condition. At Vung Tau 125 kilometers southeast of Saigon is an airfield in continual use by fixed wing and rotary wing aircraft. Traffic handling facilities include a control tower and a ground control approach radar system for use in inclement weather. This modern radar system includes a means of identifying friend or foe. I'm Colonel Ironson, CO force transportation command. A part of the U.S. Army's first log command in Vietnam. Our mission is to run Saigon port complex. This includes the ports of Saigon and sub-port activities at Nga Bay and Vung Tau. Ships transit the river system from Vung Tau area on up the river to the Nga Bay River and up here into the Saigon River to reach Saigon port. Here in Saigon port we handle general cargo destined for all the depots in the Saigon area. General cargo includes all cargo other than bulk ammunition and bulk gasoline products. Here in Saigon we bring ships up the river and berth them at our berth facilities of which there are six for the discharge of the vessels onto the quay side or we tie ships on anchorage on the buoys for discharge on the barge and by barge distribution through the inland waterway system to the depot sites. We use a wide range of equipment here in Saigon port ranging all the way from small forklifts to 60 ton floating cranes. This equipment includes landing craft, patrol boats such as the one we're on, landing craft utilities, barges, lighterage, chugs, and other floating craft. Additionally on the shore we use light trucks, heavy trucks, cranes, forklifts, and a wide variety of materials handling equipment. Generally the cargo is moved from ship side onto the quay side onto trucks for port clearance through to the depots located here in the Saigon area. We also have some ten intransit warehouses where we stage cargo for moving to the depots. If not Bay we handle all ammunition. For explosive safety reasons we do not bring ammunition ships here into the downtown Saigon port area. If not Bay there are no deep draft facilities for tying ships up at piers. The entire operation is done from ships anchored in the stream onto barges and from barges they're towed by the chugs up to six different barge discharge sites. We're offloading the barges onto trucks and then delivery up to the various ammunition depots belonging to the U.S. Army, the U.S. Air Force, the Vietnamese Army, or the Vietnamese Air Force. Down at Bung Tau we have another small port activity to support the Bung Tau support area. Here again we have no deep draft birthing facilities and an any shore side activity. We must discharge ships from in the stream on buoys at Anchorage into Lightridge. From there it's towed ashore by barges and by tugs to barge discharge sites where by cranes we take it off the barges loaded onto trucks for onward delivery into the depot area. Some of the problems that we encounter here in operation in the Saigon port complex. The river system is not secure at night. All ships in our barges must transit the river during daylight hours under escort. The V.C. control the area at night and we do not move the ships into the Saigon area during the hours of darkness. Last September when we came in and started operating in Saigon port we were confronted with a backlog of cargo and a backlog of shipping awaiting discharge. During last fall and winter the backlog was absorbed. Today we are discharging almost 100 percent more cargo than what we were last fall. No military cargo is delayed. No ships are backlog. Cargo comes into the Saigon port complex and moves through to depots without delay. Last month here in Saigon we handled almost a quarter of a million tons of cargo. More docking facilities are under construction for the swiftly growing port complex at Camron Bay Vietnam. Here a long pier is being built for the loading and unloading of cargo. The pier is supported by 10 caissons or legs. The caissons are driven into place by a pile hammer which has a striking force of 20,000 pounds. Preparations are made for the installation of fenders to protect the sides of the pier. The fenders each weighing 2,600 pounds are made of metal with wooden slats. A fender is lowered into the water where it will be secured to the caissons. The DeLonge pier was designed by former Army engineer Colonel Louis B. DeLonge and has proved successful in providing expanded pier space for the vessels with military cargo awaiting unloading in Camron Bay. 11 July on the parade field at the Pentagon. Ceremonies are held for the newly created post of Sergeant Major of the Army. To Sergeant Major William O. Woldridge, seen here with Army Chief of Staff General Harold K. Johnson, goes the honor of becoming the Army's highest ranking enlistee. Selected from among more than 4,700 sergeants major now on active duty, Woldridge will represent the enlisted man on the Army staff serving as consultant on enlisted matters to the Chief of Staff. A salute to the colors. And a 19 gun salvo gets the ceremonies underway. The new Army Sergeant Major accompanied by his Chief troops the line. The crack third infantry old guard from Fort Meyer participates in the occasion. The colorful ceremonies symbolize the dedication of the Army enlisted man since the founding of our nation. Sergeant Major Woldridge, formerly of the First Infantry Division, has served in the Army for 25 years. His children are among the spectators watching the swearing in proceeding. General Johnson administers the oath of the new office while Mrs. Woldridge looks on. In keeping with Army tradition Mrs. Woldridge is given the honor of helping General Johnson pin on the insignia of her husband's new position. Army Secretary Stanley R. Reeser congratulates the first Sergeant Major to serve on the Army General Staff. Woldridge also receives the good wishes of General Staff officers and high ranking civilians in the Department of the Army. Sharp shooters from 52 countries have come on July 14th to Wiesbaden-Freudenberg, Germany for the 39th contest for the World Shooting Championships. High-ranking United States military officers attend the events. The German Shooting Club is host for this year's matches in association with the International Shooting Union. Matches are held for pistol, rifle and trap shooting. The contest this year is the largest of its kind ever held. The United States and the Soviet Union have entered full 40 member teams. At the other end of the scale are nations with only one representative. Members of the West German team make up the last contingent in the parade. Minister Dr. Zinn representing the West German government delivers the welcoming address. 37 titles are to be awarded with individual medals for winners. On the first day the women's trap shooting matches held and the United States representative Charlotte Birkenkamp places second. At the small bore pistol range Staff Sergeant Edwin Teague of the US Air Force shoots a near perfect score. Following matches include the small bore rifle English match from prone, kneeling and standing positions for women and men and a new event for air rifles. Awards are presented for individual and combined team scores. In the small bore prone matches Lieutenant Margaret Thompson US Women's Army Corps places second. And the US women including Miss Thompson, Patricia Kinsella and Mary Ann Jensen win silver medals with a combined score. For the men Marine Ward Officer David Boyd and William Krilling place first and third. And with Captain Donald Adams and Lones Wigger of Fort Benning capture the team trophy for prone position. Lieutenant Gary Anderson sets a new world record to win the overall English match. And with Miss Thompson, Wigger and Tommy Poole wins the team trophy for the 40 shot kneeling match.


Maybe you left the narcissist or maybe the narcissist discarded you and then They do the same thing all narcissists do They move on maybe they find someone else. They do things that they never did with you Things that you wanted them to do it's like they move on and They start living this better life without you as though You were just holding them back You were the cause of all of their problems Makes you feel like you were bad You were wrong because if the narcissist was the problem, how can they move on? And just do better without you, but the real fact is in most situations the narcissist is Struggling without you and if they're not struggling now they will be narcissists are miserable people they're never happy about anything and You should know that you should be aware of it If you have been in a relationship with a narcissist for a few years even a few months You should know that They can never be satisfied with anything No matter what you do they're never happy and If you were a good source of supply they may have stayed with you for At least one year Maybe a few years So that means you must have been a Source of something good for the narcissist, but then they move on and it's like They're doing so much better without you. Well, at least that's how it seems because you need to remember that When they love bombed you When they targeted you in the beginning They portrayed this false image to you as though They were these Perfect charming and charismatic people who were there for you They were there to help and support you But then you later find out That it wasn't real because then they begin devaluing you and then they discard you Or if you leave them They act like They don't care about you They don't want to fix anything They don't want to try to resolve the situation And that's how you should know that even when the narcissist gets involved in a new situation It's just the same thing again. They just love bombing the new supply. It's a trick But this trick now Or maybe it did before as well it has two separate audiences and one audience the new supply is meant to find this pleasurable it's meant to be good for them While it's designed to hurt you You see it serves two purposes, but it really is Just an illusion and it will only seem real As long as you choose To believe in it and you choose to believe in it because you didn't get any answers from the narcissist You didn't get closure So now you're looking for answers You're going on their social media you've seen these pictures and videos of them with of them with a new supply and And You think okay There's my answer right there when that's exactly What they want you to think only it isn't real It's designed to confuse you It's designed to upset you and it gives some supply Because they know you're looking for answers. They know you're gonna be on there. So Just trust me on this just remember Everything you did for them everything you went through with them And then you should know They're always miserable and never happy so you can be sure that they are struggling without you Even if they've managed to become successful somehow Financially Emotionally they will never Be successful in that area And that's a guarantee No narcissist will ever be happy because happiness requires accountability and That's something you'll never get from a narcissist So by default they are destined To struggle emotionally they are destined to Be miserable So I hope this video helped Give it a give it a thumbs up if it did and as always share your thoughts in the comment section and You all have a good day. I'll talk to you in another video very soon


So, remember we found the Taylor series for f of x at x equals a by assuming a power series expansion for f of x, and repeatedly differentiating and evaluating at x equals a allows us to find the coefficients a0, a1, and so on. If we do this generically, we produce a formula for the coefficients. But as always, don't memorize formulas, understand concepts. So for example, suppose you want to find the nth coefficient of the Maclaurin series for some function. So remember the Maclaurin series is the Taylor series at x equals 0, and our concept is we're assuming that there is some power series that gives us f of x. Now if x equals 0, then we find that f of 0 is, which gives us a0. To find the other coefficients, let's differentiate term by term. And remember this is an infinite series. So the first term we didn't write down was a4x to the fourth. When we differentiate, it contributes a4, a4x cubed. And if x equals 0, we find that f prime of 0 is, and that gives us our a1 coefficient. If we differentiate again, we find, where again, because it's an infinite series, we get some additional terms that we didn't initially write down. And here we'll leave our coefficients in factored form, because it's useful in higher mathematics not to do arithmetic. And we find our second derivative at 0 is, and so our a2 coefficient must be. And now, lather, rinse, repeat, we'll find our derivative, we'll solve for our third derivative at 0, then solve for a3, and a4, and now we want to generalize. And here's a useful bit of notation. Notice that we're getting these products of decreasing whole numbers. So a useful bit of notation is that the product of the whole numbers, from 1 through n, is designated n factorial, where 0 factorial is defined to be 1. So this a4 term with denominator 4 times 3 times 2, we can rewrite 4 times 3 times 2 as 4 times 3 times 2 times 1, or 4 factorial. And so a4 is the fourth derivative divided by 4 factorial. Our third derivative divided by 3 times 2, well, 3 times 2 is really 3 times 2 times 1, or 3 factorial. Our a3 term is the third derivative divided by 3 factorial. 2 is 2 times 1, or 2 factorial. So a2 is our second derivative divided by 2 factorial. Now consistency is nice, and these first two terms are a little bit inconsistent. They're not divided by anything. Or are they? Remember we can rewrite anything as a fraction with denominator 1. And 1 is 1 factorial, or it's also 0 factorial. And that means we could write our first two terms in the same way as all of the others. And that suggests in general the nth coefficient will be the nth derivative at 0 divided by n factorial. And this leads to the following result, where if you're wise about it, you will ignore this theorem, because don't memorize formulas, understand concepts. The Taylor and McLaurin series come from assuming a power series expanded for our function and successively differentiating. But it's nice to have a formula to refer to at least, so we'll use the following, the Taylor series for a function at x equals a is given by this infinite series, where our coefficients are the nth derivatives divided by n factorial. Now there's about three times in all of mathematics where you'd want to find the Taylor or McLaurin series from the theorem. This is one of them. Let's find the McLaurin series for f of x equals e to the x, and then write down the first four terms. So remember the McLaurin series is the Taylor series at x equals 0. And we have our formula that says we need to find the nth derivative. The only reason that it's useful in this case is that e to the x and all of its derivatives are e to the x. And so this nth derivative has a nice formula, likewise the nth derivative at 0. And so our nth coefficient is going to be 1 divided by n factorial, which allows us to write down our Taylor series for e to the x in a nice summation notation. But if we actually want to use it, we can write out the first couple of terms. n equals 0, n equals 1, n equals 2, n equals 3. And there are more terms that we won't write down, and we'll do a little bit of algebra.


What's going on guys got Kyle here with Layton Sports Cards and we are ripping two boxes for Cameron W Got a 2021 origins football and we've got a 2021 limited football. Good luck Cameron Let me complete your order real quick before I forget Good luck sir. Let's see some tealaw some fields some lance Start with limited Good luck. Good luck. First up. We have Rogers on the base Aaron Rogers and throwback rookie Frank Darby that's the uh Is it gonna say classic edition? Frank Darby Falcons got uh Travis Kelsey base Miles Gaskin And auto this one is to 199 bill Bates limited ain't there throwback for the cowboys Definitely a throwback there on that jersey the 80s or 90s there bill Bates Packed two got a d yonte Johnson, um james robinson Got a, um jaylen ramsey and no offense And rpa is to 299 jumbo rpa kine and wangwu jumbo rpa there for uh, the vikings rookie And a last pack. I wonder if he'll get snaps at running back this season I mean, yeah, I'm they don't got too much. Uh, it's got Madison. Yeah, josh jacob's got eckler base Got Sutton And it's a 190 or 149 the ante Johnson and jersey. This one's the 49. Nice one there game day jersey of mahomes 49 out of 49 on the jersey Nice ma homie there already Cameron. Now we got a 2021 origins Good luck box award. Oh is it? Yep last box Hopefully something's been sitting there. I'm about to say it's been cooking Maronaten Got a 799 miles Garrett origins base Browns to 299 Austin eckler We've got a rob gronkowski and seguan base Jersey this one's the 199 kyle pits. Nice rookie jersey there For the uh falcons tight end cow pits We've got an auto base auto there to wane escridge origins base auto For the uh seabirds And rpa this one is the yami brown on the base rpa commanders D yami brown not numbered there already and that will do it Cameron for your two boxes Origins and limited football. We'll get those right out to you