The president's budget proposal eliminates public media funding. Learn how you can help at lptv.org slash action. For students who have a hard time attending school, they will now have someone in their corner. The Amidji Spark program encourages teachers to build relationships with students so they don't go unnoticed. The school board approved the agenda for the Spark program Monday. At its meeting, staff members chose students from the enrollment list who are having issues with the attendance and work closely with them to ensure their attendance improves. The board wants at least 95% attendance in all schools. Spark teachers will check in frequently with students in their pods. Schools are all about building relationships and the middle school staff is right on target with the Spark program. And they're helping these students establish good relationships so that they feel that the school is really welcoming for them. A truancy tracker located near the health office will also keep an eye on students who are on the list and need extra support. If you've enjoyed this segment of Lakeland News, please consider making a tax deductible contribution to Lakeland Public Television.


Oh, a bug just flew so close to my head. And, and today I'm here with my roommate Bailey. And today we're going to talk a little bit about what our dorm experience was like when we lived in the dorms because we lived together the first year, the second year, and we live in the department together now with some other friends. So I'd say we were a pretty successful roommate duo.  I was going random from really far out of state. So I didn't know anyone going into college. And I knew that like my roommate was probably going to be like one of my first real friends. And I was really excited, but also very apprehensive that like we wouldn't get along or we just like wouldn't like each other. But thankfully it worked out really well. We're still very close. Haven't gotten tired of each other yet. Which honestly, given the time we've lived together, it's pretty impressive. So yeah, so like she said, we both came from very far away. I came from Colorado. She came from Virginia. And we did text and talk a little bit before we moved in just because we had to figure out some logistics like, you know, who was going to rent the fridge, the microwave, that kind of stuff. We did talk a little bit about our interests, but when I got there, Bailey had already moved in. And so I was in our room and suddenly she appeared. She gave me the biggest hug, like the most high energy hug I've ever seen probably. And that's kind of what I knew that we're going to be really good friends. And I'd also like to point out that we, I mean, it might be obvious, but we did not know each other before college and that is okay. I think some people do request roommates, but I think it's a lot more common to choose the random method of getting a roommate. It's not totally random either. Like I remember we filled out a little kind of questionnaire about our general living habits like, you know, what time you wake up, what time you go to bed, if you're clean or messy. And like honestly, I don't know if any of that really held true because we had a pretty chaotic life just with waking up earlier, going to bed late. So I'm not sure if that's very accurate, but worked out really well for us. I would also really recommend going random. I know a lot of people were really scrambling to find something they knew to request, but I made a lot of really good friends this way. I'd also say something that was really helpful the first year especially was just leaving our door open whenever we were both, or like one of us was home or we were both home because we were pretty close with like the majority of the people on our hall or at least like knew them by name and like could talk to them if we needed to. And I think was super beneficial because we met a lot of people just by watching movies together or just hang out in the hallway together. And another thing that I liked was that our building had a lot of common spaces. So I mean, even if it was just with our friends, you could like watch movies in there, we could do arts and crafts in there. We had a couple of like holidays in there. We had a friend's giving in there. We did Secret Santa. It was fun just having that like community of people, like 40 people always around you, which was really nice. Definitely recommend just going to inviting people into your room, being like, hey, do you want to hang out? Do you want to make tea together?  I have chips and salsa, you know, just something small, especially in the first two weeks when no one really has homework to do and no one really knows what they're doing and no one really has any friends. It's a really good way to make friends. It's just to talk to people and it's kind of difficult. But once you understand that like everyone feels the same way and everyone feels that relief when you go up and talk to them and like make connections, it really helps. So another thing was that we just coexisted really well right from the start.  LaCroix. You had coconut water in the fridge at one point. Okay, that's fair, you know, but it... Other than that, we respected each other's space a lot. We honestly like studied a lot together in the room. That's kind of one of the advantages of having your own room, I would say, is that you can A, like use the space how you want to and B, you can really make it your own. Like we one day came home and just said, we're going to reorganize the room and we moved every single piece of furniture.  It's that's a nice advantage of living in the dorm. I do it frequently and really it helps break the monotony of college. And respecting your roommate's space is very important. So if you come into the room and your roommate's studying, let them study. Maybe don't start a conversation just then, let them do what they're doing. And I found that that's a really good way to set boundaries pretty early on. Every floor and all of the residential dorms have an RA, which can be a really great resource for meeting new people. In our buildings, we had lots of activities like Bob Ross, paint and non-alcoholic sips. We carved pumpkins. There was free succulents that you could pot with your friends. Free donut day. Free donut day. Oh my gosh. The donut day was something. Which I just recommend going to. Even if like your friends have grown up for that night, like go see who you can meet. It's in your building. It'll take you like 30 seconds to get there and it'll probably get something free out of it. So some downsides of living in a dorm are just kind of that you're at the mercy of everybody else.  And you might be in the shower when the fire alarm goes off.  Grab a sweatshirt on your way down. Grab a sweatshirt. It was maybe 30 degrees. I was completely soaked. I literally had shampoo in my hair. The fire alarms are loud in the bathrooms. And yeah, we were outside for a good 30 minutes. Similarly, like it can just get to you sometimes to like live around so many people.  Like I don't want to use it. And it's like you like it's not really your fault, but like it's just something that happens in your environment as a result of like living with other people, you know? Along the same topic being at the mercy of the people around you, it was finals week. I had a chem exam at 7.30 and that's the next morning. It was 11 o'clock at night. I was asleep in bed and we heard this music playing from one of the common rooms. And I guess maybe someone was watching a movie or someone was having a little study party in the middle of the night, but all of the nursing students also had that exam that next morning and it happened that like 10 or 15 of us lived on that hall at the same time and not three minutes after the music started. Every single... I opened the door and looked out and every other nursing student had also like like pulled that door open. It was looking out like what is going on. We have an exam tomorrow. It's so late at night. Well, it wasn't really that late, but it was late for finals week and they do have a mandatory 24 hour quiet hours during finals week, but just someone wasn't abiding by that. It got shut down pretty quick because it was very loud and very disruptive, but that is kind of one of the disadvantages of living in a dorm room if someone's not thinking. They can really disrupt your night. Yeah, but on the other hand, we did make a blanket fort during finals week and that was a lot of fun. There's also a lot of fun things about living in the dorms. At some point you all just kind of get this really good energy like at the end of the day when you come back from classes and it's not like a super stressful week and it's just a really fun time to like have that many other people to hang out with. Another perk is that like Uber Eats and Dora Dash and Grubb have a bunch of those different services can bring food to you. We definitely ordered food way too often, but you know, again, good memories came out of it. We did a lot of goofy things throughout the year. You have to, you know, have fun to be able to get through college. We did a lot of studying, but we also had a lot of fun. We took a lot of selfies. We took a lot of Snapchats. We made some TikToks and that's just how it is. It's a good mix of all of the things you've mentioned so far. There's certainly more advantages than disadvantages living in the dorm and you certainly make a lot of really good memories. I recommend like saving the videos that you take or like the Snapchats, I recommend saving them. We used to stay up maybe a little bit too late at night sometimes, way too late. Very frequently. It was just really funny just Kira and I would just like hang out together and we would talk and we would laugh really hard. Things like shadow puppets. We figured out the height of our room was the exact height of Bailey on the chair holding a ruler. We would fill up our humidifier at like 2 a.m. Yes. Stuff that's not funny. Like you make the memories, you know? And we were like just talking out like sophomore year was fine in the dorms, but that first year like we made so many good memories just living in the dorms. It's like an experience that you just don't know what you're going to get until you get there but it's going to be really fun. So I think that's like a pretty good summary of dorm experience, what to expect your first year of living in the dorms at UVM or anywhere. Thanks for watching as always and we'll see you in the next one. Bye!


Hello, I'm Mark McAddon. I'm head teacher at Burdom Church of England Primary School Which is a small village primary school just south of Chichester in West Sussex Okay, well I guess I would say that some of the key features of our school is the way We're able to manage different aspects of our ethos. We are an eco school. We're very proud to be an eco school We've got our fourth green flag. If it moves in the school, we will recycle it But we also Juxtapose that beside being a very technical school. So we're very into our IT We like our iPads. We like our websites. All our calendars are done electronically Our homeworks are sent home via the web. I'm very proud of the way we were able to balance the ethos of being an eco school Along the side being a very technical school at the cutting edge, hopefully of technology Although it's very hard to keep up sometimes Well, of course, one of the key educational challenges at the moment is what's been called assessment without levels So we had a system for about 20 years using national curriculum levels It wasn't perfect lots of people didn't like it But we all understood it and we were able to use it really well now That's all gone and we're having to create new systems potentially 17,000 new systems one for every school I have to say we are as a school really really pleased with the system. We've got It's called optimum O-track And essentially what we do is we now record and assess via iPads Almost instantaneously Assessments about how well a child is doing that gets analyzed and grouped and summarized automatically So it significantly minimizes the amount of time that staff have to spend collating evidence and the information that we're able to get from that is Very powerful, but we are still learning. It's also new And so it is both a real challenge But it's something that we can definitely see the light at the end of the tunnel and it's not no longer the big scary thing Losing levels. It's actually we can make this work for us and we can do something even better So we're really quite chuffed at that West Sussex is a beautiful local authority We have a national park on our doorstep on one side just to the north And to the south we have some of the best beaches in the country geographically brilliant place to be In terms of education. Well, I would say my job is the best job in the world Sometimes it's also the worst job in the world and sometimes on the same day, but on the whole the benefits Definitely outweigh the disadvantages


We started with today's webinar. In this webinar, we're going to be discussing how to free yourself from media dependency, basically how to not be a crybaby or a victim that's dependent on Facebook, on Google, on the various social media platforms where every single owner of a digital ad agency or production company gets stuck. We're gonna discuss how to build a process that works on autopilot that's yours, that you've built for yourself that will help you generate as many leads as you want for your business. There will be the growth engine for you to be able to fully control your business' growth. We're also gonna be discussing how to make that process scalable, consistent, effective, and most importantly, work on autopilot. So, before we get started, just wanted to let you guys know, you have a chat box here at the right of the screen. You also have a place for questions at the bottom. Feel free to ask me any questions that come up. We'll stop every few minutes to take care of questions and feel free to chat if there's anything that you'd like to say or ask. I will be responding to these throughout the call and at the end of the call, we'll be having a Q&A session. So, if anybody wants to have a bit more of a comprehensive dialogue, then you can just wait till the end. This is gonna run for, I would estimate about 45 minutes, maybe an hour, and I guarantee you this will absolutely change the way that you do business. It will change everything about the way that you run your business, run your marketing, about your philosophy regarding marketing. It will make you not dependent on all of these terrible dependencies that people currently have. Almost every single business owner that I talk to is stuck on either Facebook ads or Google ads or SEO or blogging, and these are their only ways to basically try to grow their business, or referrals, and we're gonna talk about how to completely disconnect from that, build your own ecosystem that's completely yours and it's gonna allow you to create whatever size of business you want. Now, first of all, who am I and why am I even qualified to talk about this? So, my name is Robbie Frank. I've been an entrepreneur for about eight years now, and throughout my career as an entrepreneur, I went through insane ups and downs. I've always been a 10x fan, as you can see. I've always been the crazy guy that just had wacky ideas and always tried to push the limits. And my entire life, I've looked for the holy grail when it comes to scaling, when it comes to growing my business fast, when it comes to being in control, that's why I've always, even though I've had a knack for digital marketing, for Facebook ads, and I've always been good at it, I've always been more attracted to things like cold calling, and I wasn't really sure why. And over the years, I figured out why. And this skill, cold calling, by the way, which we're not gonna be discussing in the webinar, but just as part of my background, this skill, along with the other skills that I'm gonna mention on this webinar, have allowed me to basically never have an income problem in my business, to always have as many customers as I want, where for me, unlike many other business owners, my main problem in business was always how to handle all of these clients, how to build a business that grows and scales properly without breaking. So this is obviously very different than the reality that most business owners face. Most of them face the reality of stagnation, of being afraid to lose clients, of not feeling confident on a sales call, not feeling confident presenting their product or pitching it to people. Heck, I talk to about 300 business owners every month. And I can tell you that 90% of the business owners that I talk to, and I'm not even saying like a roofing contractor or a lawyer, I'm saying digital marketing agency owners, people who do marketing for a living, cannot even pitch their product properly.  There's an offer at the end, there's always an offer at the end, but I can guarantee you, I'm not selling you a course, there's no digital product at the end. The only thing I'll be offering you is a limited time chance to work directly with me, which is something I have not been offering for years. So there's nothing that I'm gonna say from you here, you're gonna learn every single thing that I know, at least as much as I can cover in this short video. And I'm going to give you a quick introduction into where I came with this knowledge, my insane story over the past six months. So about six months ago, me and my partner opened up a company called Primatica. And our initial decision was to open a company that would deal with automations, that would help business owners automate parts of their website, automates things that their employees are doing, basically a company that helps people with efficiency. And right off the bat, I knew that the way I wanted to market this company was using cold emails. The reason for that is a friend of mine who happens to be a client today, basically grew an SEO company right in front of my eyes from zero to about $250,000 in monthly recurring revenue over just two years. And he did that without spending a single dollar on ads. And the process that he used was very simple, actually. He would basically email somebody that he didn't know, somebody who was in his target market. He would then offer to make them like a video that shows how like in a competitor analysis for how they can basically beat their competitors in the SEO game. The people who would watch the video, they would get on the call with him and he would sell to them. So he built again a $250,000 a year business while spending almost $0 on ads, maybe just retargeting. And the confidence that he had and the speed in which he grew is really what fascinated me into this strategy and made me want to try it for myself. So I started off with emailing people myself. I basically found businesses online that fit the type of what we were looking for at the time. I would send them an email. I would say, hey, I saw some stuff on your website. I'd love to make you a quick video analysis. And people would generally reply and say, yeah, sure, I'm interested, send me the video. And I would send about 100 emails. I would get about three or four replies. And out of those, usually about one of them would actually go on a call with me. Now, we started off with that. And I was just sitting, we didn't have the money back and then to delegate, to hire employees, to hire programmers or anything. So I just did it all myself, basically. I would sit down in the middle of the night. I would just look for leads online. I would basically search for a company type, like for example, a roofing contractor and then just at a location and I had like a spreadsheet for that. So for example, roofing contractor in Houston, Texas. And what I would do then is I would add every single company that I find to a CRM. I would then email them personally, just type out the email. And this will basically take me about eight or nine hours of my time to find about a hundred to 200 leads and then message them all. By the way, if you guys can hear me well, please make sure to give me a comment in the chat. If you can't hear me, let me know. Just in case, but let's continue. So thank you so much. So we started off doing that.   And I happened to have a bit of a background in Python programming and I said, hey, why not maybe build a robot that goes online and basically does the exact same thing for me and then takes these leads and puts them in the CRM automatically. So I would basically feed it with a list of industries and a list of locations and it would then look for them manually. So literally like go click, click, click, open up the website, grab the email, grab the phone and kind of build me a database like that. And I did that and I was like, whoa, that's cool. And that saved me like four or five hours a day and it was about five or 10 times faster than me in the same amount of time. So I was like, okay, we've got something here. And then the second thing I started to realize was, hey, why am I sitting down and basically copying and pasting emails and personalizing stuff when maybe, maybe I can also automate that. And so I tried that and it took a while because Google did not like automating their email sending and we had capture problems and login problems and we had to learn about G suits. It was a very short but very arduous process. And suddenly we've had a system that basically took what I did, which worked which was finding businesses online and sending them a personalized email and it worked completely automatically. So basically we took eight hours of my time and created a robot. Now that robot did not cost us money. It worked on my computer. It would send out about a hundred emails per day and it would just work. And I showed it to the person I talked about earlier, the owner of the SEO company and he said, I just sent him a video screen recording of the system working and the moment he saw it, he just called me and he said, we need to work together. I'm gonna pay you. What do we need to do to move forward with this? I want this now. And that's when I realized that we've built something special. So funny enough, as an automation company, we've built a tool to market ourselves and ended up saying, whoa, we've just built the perfect product or service. So long story short, six months later, from this, and again, six months I'm saying from the moment we just got started from zero, we're now at over 50 customers with about half of that time, not even marketing ourselves, like half of the time just building the system, making it better and better, working on it because we grew so fast, we actually had to stop marketing for about two full months of the company's lifespan. So when I say 50 companies, I don't mean 50 customers that pay us $50 a month or $100 a month. I'm talking about people that commit to pay us $2,000 a month for our system. And we also grew to about 20 employees in literally three or four months. And we did that while building the system, while fixing the bugs, while thinking about different strategies, realizing what we're supposed to do. And we did that because we've managed to build a cold outreach process that as the webinar describes is consistent, automatic, efficient, scalable, and it just works. And we reached points where I would turn on the automation and I would just send emails for five days and I would literally get 30, 40 companies scheduling calls with me in those three, four, five days and I would close about 10, 12 of them. So the results were absolutely insane and that was like the holy grail of what we were looking for in terms of our service. We were obviously our best clients and to this day, we use our system to do anything we want and basically are able to reach anywhere from 2,000 people a month to 3 million people a month. Like the scalability is perfect. So this is where I'm at. This is where the webinar is being taken place in terms of my progression, me as a business owner. I've talked to hundreds and hundreds of business owners in the past two or three months and I'm going to share with you the actual strategies, how we did that, how you can do it in your business, not just using our system, how you can build your own system that's gonna save you all the money you're spending on advertising that's gonna give you control and we're just gonna get into that right now. So why would you wanna build a system like that? What are the benefits? And there are so many countless benefits but I've just picked out like five benefits that I think are stand out immediately as the best ones. So first of all, I've always been big on being at the cause not at the effect, taking the initiative. Anything that I respond to, I always considered as less good than something that I initiated. So I would literally prefer to contact somebody and have them say no, then have somebody contact me and get them as a client. And the reason is I did not create that. And the fact that I did not create it, I did not initiate it means that I don't have position of it. I don't have control of it. I don't feel like I own it, like I did it, which means I can't really replicate it and I can't multiply it. So I've always preferred to be at the initiative and by building a system that does outreach, meaning I'm not waiting for them to come to me, I'm coming to them, you're always at the initiative, you're always at the cause. The other benefit is that it allows you to pick your targets. So what does that mean? It means that because you're the one who's choosing, you're basically able to choose who you contact and that has so many benefits and I'm gonna explain them in a moment. But just to name a few, imagine that when somebody comes to your website from SEO, from a Facebook ads campaign or LinkedIn email campaign, you can't really know who they're gonna be. Basically, somebody's gonna contact you, you can't control the variable so you don't know who's coming in. On the other hand, if you're a marketing agency that works only with roofing contractors, you can literally target only roofing contractors in only certain places and only of a certain size and you can literally create the process where every single person that says yes is the exact person that you want and this leads to consistency. Now, consistency is the holy grail of scaling and the reason is because I've been able to control which type of leads are coming in using our system, I've been able to start predicting what's gonna happen because when you have hundreds of people scheduling calls with you and every single call is the same because you're scheduling calls with the same type of people, the same industry or the same locations or the same company size, you're then able to quickly learn how to really do a good process. And because again, every call is the same, you use the same process every time. You don't have to try a new thing every single time. So what that leads to is you'll say something like one way and then you'll say it a different way on the other call and you'll say oh, that worked better and oh, that worked better and just naturally you'll start building a process that just works and the way that we've really maxed that out just to give you a tiny example of what I'm going to explain later, we've actually been able to take the three to four minutes demo video that we use to schedule calls with people and I've literally been able to take my sales call, turn it into a 20 minute demo presentation and basically just send it to people right off the bat. So we'll email them, they'll reply and say yeah, I'm interested in learning more. We would send them a video and I would get people who have literally watched a 20 minute video which includes the overview, the pricing, how it works, how to get started, questions and answers. So by the time they actually get on the phone with me, they're super warm, they're super interested and I have about 40 to 50% closing ratio with these kind of leads. Imagine that being able to email somebody you don't know and being able to get a 50% closing ratio on a cold email on a sales call. This is the type of power that you can get using our system. Now compare that to what you get on a Facebook ads platform or a Google ads platform and you'll start to see the difference. Another huge, huge benefit and I'm actually gonna go a bit beyond what I wanted. So instead of five, we'll do six is that if you build a proper cold outreach process, it's actually scalable. So the problem with most other processes is that they're not scalable. When you're dependent on inbound marketing, so Facebook ads, Google ads, stuff like that, like you cannot scale it. You cannot scale SEO.  But the problem with that is if it was so simple and you could just scale it and just get the same amount of results like 10x the amount, the money, 10x the results. If it was that simple, it would just work. But why haven't you done that yet? So if you get a good ROI on your ads, why haven't you scaled them 10 times? And the reason is if you scale it 10 times, you're gonna get about two, three times the results. And the reason for that is because you're competing with other people and these companies do not have an interest for you to scale your campaign. I know it sounds like, oh, why wouldn't they have an interest?  They don't want a client that kind of shoots up the ladder and that's gonna always cap you. That's why only about 1% of the ad campaigns that generate revenue actually manage to survive scaling to 10x or 100x quantities unlike a cold outreach system which would always survive the growth. Another huge benefit, and we're really almost done with this and then we'll move on to how to actually build a process. So another huge benefit is that you have full control over the process. You can literally dictate every single part of the process. You're not beholden to Facebook or Google to tell you what you can or cannot say.  And that cannot happen to you if you have a process that you've created that is yours because you're not beholden to anybody. You're not dependent on anybody else which leads me to the final benefit is being your own master, being able to control your process and being able to really, really do what you want to do. If you guys have questions, feel free to write in the chat, feel free to write in the questions below. I'll go over those soon. But now I wanna actually get started with you and I wanna discuss how to actually build this process. What you can do to actually create a process that's gonna allow you to do this amazing thing that I'm telling you about. So in order to build a process, there's a certain number of steps and anybody who's attending this call, I'm gonna send you the entire thing like the whole summary so you can go over it at the end of the call. First step you need to do is to build the process and the way you build a process is you decide on an end goal. And by the way, for this part, we are going to now transition into kind of a viewing mode so I can draw for you and this way I'll be able to kind of demonstrate. So first of all, you wanna start with an end goal. So the end goal is basically where do I wanna get to with my results? So for example, my end goal is I wanna have a client that pays me $4,000 every single month and is from this industry and gets these kind of services. So you must first of all decide on an end goal. Now the next step, you wanna hypothesize the actual process. So the way that you hypothesize the process and let me kind of put that here to make it very, very easy for you to read it as well. So the way that you hypothesize the process is that you want to kind of sit down and say, okay, what would a process like that look like? What would a funnel like this look? What steps does a person need to take in order to reach the end goal that I'm striving to get to? So let me kind of explain to you how you wanna build your process. The first thing you wanna do is you wanna make sure you have a good data gathering process. So the data gathering process could be anything from, for example, going to basically building a spreadsheet.  So for example, you have here Los Angeles, you have here New York and then Houston, basically a bunch of cities.  And then what you do is you do a search for the city plus the industry and then basically grab all of the results and put them in a spreadsheet. So for example, I could be looking for a roofing contractor in Houston, Texas. And then the end result would be that I would get here a lot of roofing contractors. Now the way that you wanna really know if you're looking at a listing website or a good website is based on the arrows. If you see these arrows, it's usually a listing website and you wanna avoid it. These websites are good. So you wanna really look for websites like this.  And we're gonna talk later about optimizing, about delegating, automating. We're gonna talk about all of that in the next few minutes. But again, first step, you really get just the information you need, the email, the phone number, based on the process you're building. But at the very minimum, you wanna get the company's name and the company's email and the industry. So you build a process that has data gathering. Now, the next part is you wanna build your approach. So the approach is what's called like the debate. This is where you find a way to approach them in a smart way. Now, the approach could be anything from sending them an email. So basically sending them an email like, hey, I started your company and I noticed there's something on your website that you could improve. It could be a cold call. It could be approaching them on LinkedIn. It could be a Facebook approach. And I've really seen everything. I mean, I've seen everything to the point of like, I've seen companies where they're inside approach is to basically contact the business owner for a consultation, like actually pretend to be a client. And then which obviously only works with a non-local business, but I've literally seen that happen where I've had people that I've worked with and coached that are sales trainers and would literally go on sales calls with companies, which would basically just guarantee them the meeting. And then on the actual meeting, they would then add value and actually turn the prospect into a client. From them being this prospect to the other person being a prospect. So again, first part is the scraping. And again, you don't need to do that with Facebook. You can do that with LinkedIn. You can do that with Google. You can do that with Facebook. It really depends on your targets. And again, we're gonna go into questions and answers very soon. The next step is you wanna add value and basically give them the bait. So value slash bait. Now, the way that you do that is you, one of the best ways is it could be a demo video. So for example, you could record a video for them that would basically get them really, really interested. So a simple screen sharing video, that kind of presents your personality. Another way you can do that is a free call where you can give them some value. You can go over some stuff that's important and valuable to them. And another type that's actually very interesting and we've worked with companies like that and it has been fantastic. It was just really an amazing front end offer. I mean, I've worked with companies. For example, a company that we've been working with for about two and a half months called OTR PR. Just so you see them, I'm gonna give them a small ad here. So this company basically says, look, we'll give you, we're the best PR company in the world. We charge this much, but we guarantee your publication. So we have 100% success rate and we guarantee that we're gonna get you the results or if not, you get your money back. Basically the world's best offer and what people don't really know is that they're extremely picky but they've been using our system and they've basically been beating everybody in the amount of leads. And the reason they've been doing that is because they have a better process, a better front end offer than almost anyone else because the front end offer kind of sells itself. I don't need to give you free value because the front end offer is so bold. It's so courageous and takes so many risks that basically it's very hard to say no to. Now, let me go back and continue. Another company by the way that we work with is a logo company. I'm not sure if they're willing to have me give out the name. It's a company that does custom branding. It's one of the best companies for that in the entire market of North America. And what they're offering because they work with large companies is we'll design your shirts for free. Like we have the best technology in the world. We'll give you a free custom tailored design and send a sample to you for free. Obviously they're getting a ton of leads and it just, it's working amazing. So again, you have the scraping process which you can use any kind of service that you want. Then you have the value, the bait.  And again, the idea is I come to you. So I actually, I approach you. If this is the target, I will be the one who approaches you. But when I approach you, my goal is to have you come back then to me. So I approach you, but you need to come back to me. So it's about attracting. It's not about pushing towards the person and forcing yourself on them just about getting them interested enough so that they'll come back to you. Now the next step is you move them up the ladder and you qualify them. So let's say that you had a short call or they watched the demo video or they applied for the front end offer. What you don't wanna do is you wanna have a good, good qualification process. And let me show you a quick example of the way that our qualification process looks. Somebody wants to schedule a call with us. It's a 15 minute call. If he even wants to schedule a call, he needs to fill this entire form. I need to know how much money they're spending on ads. I need to know how much money they're able to invest in case they are interested. I wanna know some extra details about them. So I can say no at any point. This is a good qualification process. And of course, every company has their own qualification process, which is a critical, critical part of the process. And finally, then you get the sales call where you really wanna make it perfect.  But once you get good at this, or if you already know your target market well, you're gonna have an insane rate of success. Now, a couple of quick tips for you. So you wanna be following up relentlessly with people. So whenever you finish a call, no matter what you do, make sure that you send them a proposal at the end. No matter what, good call, bad call, send them a proposal. Because if you have not sent them a proposal, they literally have no way of saying yes or getting started with you or anything of that sort. So they cannot move forward. There's a 0% chance. Then what you wanna do is you wanna follow up. So create reminders either using your CRM or your phone or whatever way that you use. Every week you wanna check up on them. And the types of messages that you wanna be sending are simple, simple messages like, hey David, just wanted to quickly check up on how are you doing? Or hey Alex, how are you moving forward? Or hey Max, is there anything else that we need to get started? Just quick small messages and really that type of value offering would get you insane results. I mean, I've closed about 10 deals in the past two, three months just from people that we have sent them a proposal, had a great sales call and then just send them an email like two weeks later, hey, are we moving forward? And then the person wakes up and they're like, oh yeah, let's do it. And then you just have them as a client like that. One final tip regarding that also at the end of each call make sure to let the prospect know if you need any more information if you have any doubts, any second thoughts, let's do another call, I'll be happy to do it. Offer it from the beginning. My motto is I want you to think about it. I have a very special selling style which is also part of what I teach which is actually super relaxed, super light where nobody feels pressured and still I have a 40% closing ratio. And I do that because I just shower the prospect with love, with attention, with support. I never pressure them in a way that doesn't feel extremely natural. And then the results of that is that you're building a process together. And again, that's a whole another topic for a whole another video which we're probably gonna do one day in the future, another webinar. So that's step one, step one, building the process. Now, let's say you've started that, you've kind of built the process, you have an outline, you got started and you scraped some leads, you started sending some emails or making some calls or scheduling a call with them.  I have gave that example really on purpose of the sales trainer guy that would literally book himself in sales call with companies because he's a B2B sales guy, why does he care? So, he just does a sales call with them and he treats it as their demo. So they give him sales call and say, oh, it wasn't good because of this and this and this. And then the prospect, usually, if they're really not good, they'll be like, oh, really tell me more. And at the end, they'll pay him. And he actually did that to me, by the way, which just shows you that it does work amazing. Once you actually are able to find the right person and give them a lot of value, the whole script changes. So again, the whole process is you email them, there's a bait in there, so they come to you. So you don't need to push them, you don't need to qualify yourself, you're not pushing, you're not trying to force yourself.  Then you get on the call or email or video and then you give them enough value so that they come to you again. So again, it's about attracting, it's not about forcing. Then step number two, you wanna test and optimize.  So the reason you wanna measure everything is because if you don't measure everything, then you don't know what's not working. You wanna make sure that every single part of the process is really, really fine-tuned and you need to find your bottlenecks. So let's say you have the process and then somewhere in the process here, there's a huge tightening. So the funnel kind of goes like this, it goes like this, there's a lot of emails being sent out, you're getting a lot of people interested in replying, but then you actually send them the video and it shrinks down to a tiny, tiny amount. Now that could be because you have a really special offer which is a completely different scenario, but as soon as you don't, if this happens, then you know this is where your bottleneck is and where your bottlenecks are, this is where you wanna spend all your time because you wanna get to a point where the entire process just works perfect because when you get to this point where every single part is just flowing and is good enough, not even perfect, just good enough, you're gonna be making more money than you've ever made while spending less money than you've ever spent on advertising or delegation or automation. Now, once you've done that, you wanna really make sure, just to summarize one final point, again, find the bottlenecks, try everything yourself, so keep trying until you figure out everything and keep numbers, so obviously you wanna have numbers, how many people reached this point and this point and this point and this point and a really easy way to do that, by the way, I can show you a quick example of a CRM that we used to work with. I still have it just to give an example to people. You wanna have a process, so for example, we have an inbox, meaning people who came to us, we have people who replied to our video, people who watched the video analysis, who got the video analysis, who watched it, who scheduled a call, who were qualified, who got a proposal, who we're currently negotiating with and then with this process, you can actually break down where everything is working and things are not working and by the way, this is really outdated. This thing is from like three months ago and I can tell you that at least 15 names on this list are currently our clients. So, this is how you do the test and optimize part of the process, so that's step three. Step number four, you wanna delegate and automate. Now, what does that mean? What does delegate and automate mean? So most people think that there's only one type of way that you can make a process more efficient, so basically, you need to delegate it and how do you delegate it?  It's a super expensive process. That's why most companies, they don't even delegate or if they do, they have like two or three employees. That's one thing that they do and then the other kind of side of the coin for them is they have automation and they think, okay, automation, it's either super complicated and I'm not gonna do it or only a programmer can do it and it's gonna cost me a lot of money. So this is not, this doesn't cost a lot of money and it's not correct, you can actually easily automate and delegation can be super simple, super cheap and I'm gonna explain exactly why and how right now. So you can actually delegate by using cheap labor and me and my partner really perfected this and reached a point where we have a staff of about 20 people that cost us about as much as three or four US based employees would cost. Now you might be saying, oh, this is probably crap, right?  No, we work with absolute insane professionals. We work with developers. We work with beautiful design artists. We work with salespeople, marketing geniuses and all of these people are basically, we're able to get by by paying them about 20% of what you would need to pay a regular US based employee and we've really built a process to find these people in literally a matter of days. So we reached a point where we're able to find somebody like that in about two, three days, qualify them, get a ton of people into the bucket, get them qualified, end up with from 200 candidates, about three or four candidates, give them a quick interview and then hire them for about again, 20% of what they would cost. And it's actually more efficient, it's better. And me and my partner happened to create a full course about that for our clients. But because you're attending this webinar, you can email me at this email in the chat. So Robbie at primatica.com. Just email me, please send me the hiring course and I'll send it to you personally. It's really a comprehensive course on everything from, for free by the way, it's a comprehensive one hour course on everything from how to qualify your candidates, how to find them, how to get a ton of them in the bucket, how to get them filtered, how to discuss salary, how to start working with them, how to interview and see which ones are better or worse. And we've really perfected this. I mean, we've reached a point where we can find high quality developers, high quality design artists, genius marketing people for again, 20% of the price in about two or three days. And this is really one of the ways that we've built this companies by using what we call like human automation. Now the other part of what we've built is the automation side. So when you're able to control simple processes like softwares like Zapier or Integra Mat, which again is something that I'd be happy to work with you on your with, you can actually automate processes extremely simply. And when you're able to do that or hire alternatively user hiring course to hire really cheap developers that will cost you a few hundred dollars a month and would literally develop amazing projects for you, you can then start to automate and delegate different parts of your process. So the scraping part, you can automate or delegate that. The part where you reach out where you schedule calls and emails, you can delegate it. You can have somebody do the call instead of you. You can have somebody send out the email instead of you. You can create an automation for that. And again, this is really our proficiency. This is what we're good at. This is what we do. And I'm gonna talk about that later. Once you actually did that, once you've actually been able to kind of automate or delegate the entire process, you're then able to scale it as much as you want. Because imagine now you have a process, it's your own process. It's 10 times cheaper than anything else you have. It's the most effective process in the world. You can actually improve it all the time. It's custom tailored to you. And the best part about it is now it's fully scalable. Because now if you wanna scale it, all you have to do is either add more cheap labor, which has like an insane ROI. Or you need to just bump up the numbers in the automation. So for example, because we at the beginning, for our email sending, we actually had an employee that would like literally, we had like 50 cloud computers and we had an employee from India that we paid like $200 a month that would literally just have to click and start 50 computers every single day, just to have this work. And at this point, everything is automated. So that means that we can go from zero to 40,000 emails per day on about a three hour notice. If I build it for myself, I can do it in about 20 minutes. And that's really how efficient we've made this process out to be. Imagine that just going from zero to sending out 40,000 targeted emails to any industry you want in 20 to 40 minutes. And that's really the magic and the amazing power of building your own outreach process. And really, there's nothing you can compare. There's nothing you can tell me that would even come close to comparing to this. Finally, now that you have the process, now that you've been able to scale it up, this is where you can actually start scaling and start growing very, very fast. And we've done that. And again, that's how we went from zero to more than 50 clients in just a couple of months, with again, really stopping most of the time just to handle all of the incoming new clients.  Now, this has been really an amazing journey for me. And when you do that, when you scale like that, it's very important that you pay attention to a lot of stuff. It's very important that you pay attention to that you don't have any bottlenecks.  And really, if you're offering a service-based business, this is where you really want somebody like me with experience to help you kind of guide you on how to go from those 10 clients to 50 clients without crashing and burning what you prepare ahead of time, how to build the right processes, the right manuals for that, as well as the parts of the actual outreach that are not automatic. So for example, the last thing that we automated was making the sales calls super, super easy.  And this saved me so much time. I mean, I went from doing like 45 minutes to one hour sales calls to doing a 10, 15 minute call and that person basically pays at the end with about 40% closing rate. Why? Because I automated, I actually consolidated the part of the process. So instead of them getting an email and replying and then getting a short demo, then going on a call then having me explain the whole thing, they basically send in, we send them an email, they reply, they see the whole thing. But again, I've been able to do that because I've done 300 plus sales calls and know how to explain about my product and services in a really compelling way that answers every single question at this point. That's why I've been able to consolidate it and basically compress what would have been 100 hours of my time every month to only about 10 hours a month to get the exact same results. And actually attract even better higher paying clients. So we, at this point, we pretty much wrapped up the lecture part of this webinar. Feel free to send any questions here in the chat or below if you have any. And I'm gonna reply to them quickly. But before that, I wanna talk to you about the offer. So obviously it's a webinar. At the end of the webinar, there's always an offer and what I wanna offer you is a chance to actually work with me. So this is not something that I offer. I haven't done coaching, business coaching or any kind of coaching in about two and a half years. I mean, at this point, my time is just too valuable. I don't have time to own and manage a full company as well as do that, which is why I'm offering it to only three people. It's a very time limited offer. And what I'm offering is to basically work with you over about five meetings where we go together over a few weeks and build this process together. So it's a five week process, five meetings and we're gonna build everything together. So I'm gonna help you with the step-by-step strategy to execute this 10x war plan. And by the way, I'm putting up the at the top you can actually see here the button you can click on to go to actual payment page to get started with this. I'm offering a step-by-step process to work with you. I'm gonna work with you hand in hand. We're gonna build this entire process together. Just you and me, we're gonna get a ton of attention from us. Again, we have 20 employees. So we're gonna have a lot of backup if needed. We have designers, we have marketing people. We're gonna give you every single resource that you need to help you build your own cold outreach process. Now I guarantee you at the end of this process, at the end of the year, you're gonna 10x your investment. You're gonna reach a point where instead of finishing this year because of Corona and the lockdowns and all that mess, instead of finishing it and saying, oh, I've lost 2020, you know, and I'm stuck here and my referrals are down 30%. My add-ins are down 70%. I guarantee you we're gonna get you 10x results on what you pay. This is gonna be the most amazing process of your life. You're gonna learn everything from how to sell, how to market yourself, how to build the offer, how to pitch it, how to build this process, how to automate every single part of the process. And again, if you're gonna get five meetings with me, we're gonna take as much time as necessary in these meetings. I'm gonna be available for you for questions and answers as much as you need. You can feel free to email me, text me, anything that you need. We'll be there for you. We'll have the resources of our company to help you with that. You'll be able to use our scraping process, which can get you tens of thousands of leads of any type of industry that you want of any location. So we'll already be starting off with a huge database and all that will also not limit you at all. This is again, extremely limited in availability, offering it to only three people today. So if that sounds something good, it sounds like something that you'd like to work with me, you like my energy, you believe that I can help you, I guarantee you this will be the best investment you've made in this entire year. It will completely transform your business and the way that we work. And the only question you'll be asking yourself now is how do I handle all of these extra clients that I have now? And again, that's something that we'll help you with as well. So now we've done that. Let's go to the questions and answers. If anybody got any questions, this is the time to ask because we'll be finishing really, really soon. So I'm seeing a question from Grace. What if your bottleneck is limited number of prospects or industry specific? So if you have a very limited number of prospects, let's say that you have only 1,000 prospects in the entire United States, what I would suggest to you is you need to change your focus. You cannot build a thriving, growing, powerful business if you only focus on one vertical and that vertical is very small. You wanna have a powerful business. You wanna have a business that can withstand crises like coronavirus, you need a lot of clients. They say that the most dangerous number in business is one. You know, one employee, super dangerous. One client, super dangerous. One type of industry, super dangerous. You wanna really, really avoid that because again, I've worked with tons of clients this year where their business just crashed. I mean, Corona started and they've lost like 70% of the client base. Cut off at the neck immediately and that's what happens when you dependent on one industry. So you wanna make sure that you're targeting at least a couple of verticals or at least two or three industries and that your target audience is big. If you only have 1,000 targets in the world, first of all, that means that they're the prize, not you because there's barely any people to sell to. And secondly, it means that you're not gonna be on the offense, not gonna be able to really just 10x your efforts because you'll always be worried about what's gonna happen next. As somebody, if I make a bad impression, would that person then talk about me to other people and then I'll lose like 200 potential clients out of 1,000? You don't want that. You really wanna expand your industries, expand your market, expand your offers. How soon after someone accepts your LinkedIn connection and should you message them? Any suggestions on the message? Yeah, sure. I'll be happy to demonstrate that right now. So let me show you a quick example of what we found over about, sending about 5 million emails every month. What we found just works the absolute best. So what we found works the best in terms of your approach is something like this. Whenever you approach somebody from anywhere, your approach would be like, hey, like, hey, this is and then your name and then you could, you don't have to from company. You don't have to write your company's name but you can do it. And then you wanna start with how you got to them. And by the way, where did I learn to do this? I learned how to do this by doing cold calling actually. That's where I learned how to actually do a good process.  So I start off with Hwayin. Then they wanna know how you got their number or how you got to them. How did you get to me? And if you are not able to answer that question quickly, you're gonna have a lot of trouble. So just be honest, like I, found your company and again, you can actually be personalized. I found your company and then you can say, while looking for a roofing contractors in LA and wanted to send a quick message. So just how did you find me? How did you get to me? Second thing you wanna, next thing you wanna explain is you wanna give them like what's called like a good, good, good pitch. And most companies, again, even marketing agencies just have no idea how to pitch themselves. So the way that you pitch is what you do is you, by the way, before that, yeah, okay. So you get a pitch. How you pitch, you basically tell them a guarantee, something big. I'm contacting you because I believe I can get you a 358% increase in your convergence. Let's say it's a website, website convergence in 30 to 60 days. Now that you've pitched, the person is interested. And before we continue with this, let me say once again, guys, limited time offer. If you're interested in working personally with me, let me pull up the thing again here. Just click on this button. You can actually go to it later. Now let's go back to the recording. So, sorry for that. So I'm contacting you and then this is the pitch. And after you pitch, the next part that you wanna do is kind of like a quick qualifier about you, about your company. We're a local web design company that specializes in XYZ and has a 99%, let's say a 100% success rate with companies like and then the name of the company. And then here you wanna have the date. So, and again, this is the format you wanna have in a cold email, in a LinkedIn message, in a text message, in a cold call, any type of warm, of cold contact needs to have these things in there. Because again, if you miss even one of them, the person's gonna think, who is he or why should I pay attention to him? Or how do I know how I can trust him? And again, this answers who you are, how you found me, why should I listen to you? How can I know I trust you? And finally, a bait, a really, really good bait. I'd like to send you a quick video explaining, a quick two, three minute video explaining exactly how I can do that for your company. And then the magic words, can I send it to you? Or are you the right person to receive this? Or another one is, are you interested in this? You always wanna end with a question, always, always, always, always, and cold calling, cold emailing, whatever it is, always end it with a question. Cause if you don't, if it's not like a yes or no, or a very simple sure, or again, just a very simple limited answer, then you're not gonna get half, or even a quarter as many replies, because it's too open-ended to reply. And then finally, the name, so Robbie Frank, Primatica, and then if you really wanna go personal, you can put in your number. So this is how you do a cold outreach contacting. Sorry for that, okay. Yes, Alex very much liked the answer, okay, awesome. Guys, if there are no more answers, we'll be finishing the podcast, the webinar right now. Again, thank you so much for attending. Again, I'll give like half a minute more for our last questions. Again, you have the offer here at the top. Let me also add here the link just in case, so you can review it. I'm gonna put it right here in the chat. So here you go. This is the 10X consulting package with me. I'm looking forward to working with you, helping you 10X your investment and get a massive, massive boost in your business growth and your personal growth as a business owner the end of this year. Thank you so much, and have pleasure meeting with you, pleasure to talk to you. Feel free to subscribe to webinars with me. You'll probably have that option in one of the emails that you got from me. And there you can actually keep following in case I do another webinar, which I'll probably do. Thanks Alex, really had fun with you guys and looking forward to working with some of you. Thank you and have a great rest of your day.


Your Coca-Cola bottler presents Claudia based on the plays and novels by Rose Franken Brought to you transcribe Monday through Friday by your friendly neighbor who bottles Coca-Cola Relax and while you're listening refresh yourself. Have a Coke and now Claudia Um No, we've got plenty of time the train leaves at 515 It's just two and a half minutes after five and for once we don't have to break our neck Isn't it marvelous not having to be late, so we don't have to hurry. Oh, I love Come on darling try to keep up with me. We don't have to rush David. We're way early Where are we going now? Don't you remember Reggie told us to meet him at the information booth He hasn't come yet better hurry or he'll be late It's wonderful to be on time once doesn't it smug David Do you think there's another information booth in the station? If there is I don't care. Don't you know? I mean, maybe we should be waiting at the information booth that goes to Long Island Well, that would be on the lower level with the Long Island train. Do you think maybe that's where I don't This is the main information booth Reggie said at the information booth and this is where we shall wait All right, if you say so, but I still think Say David, I just had a thought When you say upper level and lower level does that mean that there are some trains that come into the station upwards and some Downstairs, that's the general idea. I see. What do you know very little because the train is a Long Island train It knows to come in the Long Island level. I think that's miraculous It's like the talking horse.  A little bit. I wish Reggie would come. He'll be along. That is if we're waiting for him in the right place I don't keep saying it. Of course, it's the right place Suppose it is after all there are lots of other people waiting for other people here, too David, why can't we go places more often? Where would you like to go? Oh? Any place stations is so exciting. So yeah, I forgot I've got to go buy the tickets Why did you go now and leave you alone in the middle of a railroad station? I know better I'm not quite ready to lose you forever darling. Oh, that's sweet David That's one of the sweetest things you ever said to me Well, I didn't mean it that way you did but I hope Reggie comes in time for me to buy the tickets in the station I don't like buying tickets on a train. You can buy tickets on the train. That is wonderful. It's not wonderful It's sloppy. What's sloppy about it? Well, I have ticket offices in the station just so people will buy their tickets before they get on the train Then why do they sell them on the train only for people who haven't organized themselves? So they have time to buy their tickets before But I don't think the train minds or they just wouldn't allow it at all. They do mind why because it Complicates their bookkeeping. I don't see how anything could complicate their book Katie. So Complicated already ready to know honest They ever keep track of all the little tickets they sell and all the pennies they get Every ticket cost 97 cents depends on where you're going or 43 cents or 66 cents Give me one. I can't ticket cost David. Are you listening to me?  We have to go and then somebody else comes along and picks it up See you think there was a simpler way of doing it when you think of it write the president of the Pennsylvania Railroad I'm sure he'd be very glad to hear from I'm sure he will too. I'll do it tonight It's my fault. I should have known better than to try to meet someone in a station We are waiting at the right one Reggie is at the other one. He's at the wrong. Do you want me to go and I do not you'll get lost It's only just downstairs. You said I'll go and see if that's where Reggie is don't get lost Don't you dare move from your darling? I will never get together again. Oh David be careful Don't get on a train by mistake. I'll do my best now. Now stay right there. You forgot something What is it? Forgot to say goodbye. Goodbye Bye darling. Have a nice trip Here in front of all these people This is a railroad station David. I thought that's what railroad stations were for railroad stations are for trains not for kissing people Goodbye However, goodbye darling. Goodbye. Be good while I'm gone. I'll miss you Bye, and remember don't move. I'll be right back I am sorry, but you're pardoned We've been waiting for you I've been waiting for you been waiting 10 Whole minutes you have where downstairs information booth Long Island trains Downstairs is that the lower level it is. Oh, I told David David. Well, where is David? He's gone downstairs looking for you. Yes What made him do that? Well, I think it was very intelligent of him after all you were downstairs waiting for him Weren't you but I'm not anymore. I'm up here with you. Well, that is not David's fault Anyway, he said he'll be right back up Come Claudia we'll go and meet David downstairs. Oh, I promise David I'd stay here you go down by those stairs over there And I'll go down by these stairs over here that way with David on his way up You'll meet one of us Reggie. That's brilliant. If only it works that way Information booth Long Island trains This must be it well Claudia here I am and here I am Reggie is no one the fool here We both are miraculous neither of us got lost. Well, these things aren't as complicated as they seem after all Except David isn't here. He isn't but he should be I didn't see him. Did you did you pass him on the stairs? Oh, I looked at every man But none of them was David. I looked too, but no David. I thought surely you'd got him Search me poor David He's probably standing upstairs wondering what on earth happened to me. He's probably worried sick Reggie, I better go up and look for it. Don't you dare move Claudia? Why not? Didn't David tell you to stay where you were? Yes, but this isn't where I were just the same. Don't move. I shall go and look for David Oh, why does everybody tell me not to move? Reggie, what are you supposed to meet Madame Dubois here? Well, she knows exactly where to meet me now Claudia you stay here. I'll be right back with David in tow I hope so. It's getting late and you said we've got to make the 515 What are you doing here? I told you to stay upstairs David.  What are you doing here darling? I found Reggie where up there? He came upstairs right after you left, so we decided to come down here. Good heavens That's what I get for traveling with a woman. I'm not a woman.  How'd you get upstairs without us seeing you? I took the escalator Escalator I didn't know there was one and I love escalators. Can I know? Where's Reggie now? Well, he went upstairs to look for you of course. What? Why can't you people stand one place for two minutes at a time so a person can find you? Why didn't you stay somewhere for two minutes so we could find you? Because I thought I was the one who was doing the looking Well anyway darling, we'll stay here now because Reggie's coming back to find me after he's found you Only of course I found you first Hello. Hello Didn't tell me if you had a nice trip Do you miss me? I certainly did Well, it looks like we're going to miss the 515 too. It does. That's terrible. What do we do? Probably have to hang around the station for an hour and a half another train Well, it's a good thing. I love stations, isn't it? But anyway if we do miss the train it still might not be our fault because Reggie's mother's friend She's a French woman David. She hasn't arrived yet. Women why do women always have to be late? It's just a coincidence that she's a woman after all there are only two possibilities and I wasn't late And she isn't late yet. She won't be anywhere. Reggie says she never is What time is it? Five five fourteen. Oh isn't going away fun We should really do it more often and go further away to make it worthwhile You're having a good time aren't you David? Not bad This sort of thing is to be expected when you go traveling with a wife I'll I'll get used to hope so because from now on we're going to go away a lot Aren't we David every time we go up to the farm will be going away and every time we go to New York from the farm We'll be going away. I love traveling Marco Polo I wonder where Reggie is now. Maybe you're right. Maybe we better go and find him Anyway, there's nobody around here who looks like a French woman Not even the poodle darling. Don't you want to stay down here while I go look for Reggie? I do not wherever we go. We're going to get it from now on. That's why I married you. Well, I'm dead Hello, David. So you're here not up there.  I don't care if we never get there such mob such difficulties. Yes I've just been through it. I I know exactly how you feel. Where's the net? I don't know isn't she here? She ought to be here. She always is. What's the use? Let's see what time it is again It's now 515 Well, I guess that's that I guess we have missed the train. Oh, that's terrible But it's not our fault is it Reggie? We were running around waiting with nothing to do plenty of time I'm so terribly sorry. I'm late. That awful taxi man from me all around New York. Hello, Janet. That's all right Madame Dubois, Mr. Mrs. Norton. Hello, Madame Dubois. Very happy to meet you Oh, that's all right, that gives me time to go and ride the escalator. I'll be right back David Well, I suppose we'll just have to wait around for the next one and then there'll be the chauffeur waiting and dinner late And oh really I do hate these confusions. So do I I was running up and down these steps here for at least 10 minutes Say uh, tell me Ready. Mm-hmm. What time is the next train? It's not a point of when the next train is I've always taken the 515 and I have yet to wait say enough talking. We better go quick. The next train is the 519 the 519 the five night. Let's see that only gives it Wait just a minute Claudia. Wait a minute. I have to look for Claudia. Where'd she go now? Claudia? Claudia Have you seen it? Which way did she go? Claudia come back here. Claudia. Hey Yeah, she's gone. Where's your well? I think she said something about escalators. Claudia She's gone gone. Yeah, Reggie. Tell me when is the next train after the next train? Put in a carton of coke you say to the grocer while another customer is saying I want a case of Coca-Cola Both of you are asking for the same thing both are trademarks of the Coca-Cola company Ask for either and you get delicious wholesome refreshment You get the drink that gives you your family and your guests the pause that refreshes Well, mr. King, we didn't make it of not even the 519 mr. Finch not even Claudia is so very fond of escalators As a matter of fact, you know, I have brought a good time on them myself But don't we all because we like something for nothing on an escalator you go upstairs on Stairs at no effort whatsoever. They're still something of a toy Aren't it and all grown-up love toys electric trains especially I hope Claudia and David will buy an electric train for their expected child soon So I can have a whack at it. Well, they're gonna buy him something But I don't know exactly what it is on Monday come around then mr. Finch you find out I'll be there Well, no, I'd better rush along or I'll also miss the six oh three. Goodbye. Mr. King. Have a nice weekend Same to you mr. Finch goodbye and as I was saying every day Monday through Friday Claudia comes to you transcribed with the best wishes of your friendly neighbor who bottles Coca-Cola So listen again Monday at the same time And now this is Joe King saying or of war and remember Whoever you are whatever you do Wherever you may be when you think of refreshment think of Coca-Cola or ice-cold Coca-Cola makes any pause the pause that refreshes These programs star Catherine fired as Claudia and Paul Crabtree as David and the entire production is supervised and directed by William Brown Maloney and now here's a word from your friendly neighbor who bottles Coca-Cola


This is algebraic geometry lecture 12, where we will cover the proof of the Hilbert Finiteness theorem. So let's just recall what this says. Suppose that A is the ring KX1 up to XN, polynomials in N variables over a field. G is a group acting on K to the N, which we think of as being spanned by X1 up to XN. So G acts on A. So A is just polynomials over this vector space here. And we look at AG, which is the invariant elements of the ring A. And we can ask is AG finitely generated as a K algebra. Can we find a finite number of invariant elements such that all invariant elements can be expressed in terms of them? Sometimes it is and sometimes it isn't. It depends a bit on what the group is. So we're going to prove Hilbert's theorem. This is finitely generated. If G is finite, and the characteristic of K is equal to zero. Actually, Hilbert proved a much more general theorem. He didn't assume G was finite. He allowed G to be almost any reductive group, but we will do finite groups for simplicity. The condition about characteristic K being zero is not necessary, but simplifies the proof quite a lot. So to prove it, we notice that A is graded by the degree. So A is equal to A naught plus A1 plus A2 and so on. Well, A naught is just the field K and A1 contains elements X1 up to Xn and is an n-dimensional vector space and so on. So this is really just the usual way of grading a polynomial ring. And we let I be the ideal of A generated by the homogeneous elements of AG of degree greater than zero. So you've got to be a little bit careful about the definition of I. So I'm saying it's generated by invariant elements. However, we're not thinking of it as being the ideal in the ring of invariant elements. In fact, it contains this ring. We're thinking of it as being the ideal of A. The other subtle thing is we only take invariant elements of positive degree. If we took invariant elements of degree zero, this would include the element one on I would be the whole of A, which would not be terribly interesting. Next, we notice that I is finitely generated as an ideal. And we can assume it has a finite number of generators and we can assume these generators in AG and a homogeneous. We've got generators. So suppose I1 to In are generators as above for the ideal I. We want to show they generate K algebra AG. So you've got to be a bit careful here. There's a big difference between a set of elements generating an ideal and then generating an algebra. So if you're talking about them generating something as an algebra, you're allowed to multiply them and add them and so on. If you're talking about them generating an ideal, you're also allowed to multiply these generators by any element of A, which will be quite a lot more. So there's no particular reason why if they generate the ideal A, they should generate the algebra A. For example, suppose A is K xy. Now I'm going to draw K xy by drawing a point for each monomial. So we have the monomial 1 x x squared x cubed y x y x squared y y squared x y squared and so on. So you can think of all the basis element for this algebra A as being represented by points in a quadrant. Now suppose I is this ideal. So we're taking I to be the ideal generated by Y. So it's a perfectly good finitely generated ideal. So now let's look at the ring generated by I and one. So the ring R here would be spanned by one and all monomials that are divisible by I. And you notice this ring is not finitely generated. So I mean, you can generate this as a ring by taking the elements y xy x squared y and so on. But that gives you an infinite number of generators for the ring. And it's not difficult to see that you can't actually generate this ring by a finite number of generators. So even though the ideal I is finitely generated as an ideal, the ring it generates is not finitely generated as a ring or an algebra. And this is a bit of a problem because we've got a finite set of generators for an ideal and we want to show the corresponding ring is finitely generated. As we've just seen, this isn't true for most sub rings. So there must be some special property of the ring of invariance that we have to use. The special property of the ring of invariance. So the ring of invariance, A g of A has a Reynolds operator. This is called rho. This is a Greek letter rho standing for Reynolds, I guess. So the Reynolds operator, rho of A is the average of A under the group G. So for G finite, rho of A, rho of little A is just sum over G and G of G of A. Except you then need to divide that by the order of G. And it's in order to define the Reynolds operator that we needed to make the two assumptions on the group here. So we can sum over the group G because G is finite. And we can take the average over G because the characteristic of K is equal to zero. If the characteristic of K were divisible by the order of G, then this number would be zero and we would not be able to define a Reynolds operator. You can actually ask, who was Reynolds? Well, Reynolds did not actually work in invariant theory. He was actually a guy working in fluid dynamics. In fact, the Reynolds number in fluid dynamics is named after him, which sort of tells you what a fluid flow looks like. So why was Reynolds looking at the average of something under group G? Well, his original application, he was looking at a fluid flow varying in time. And if you've got a fluid flow varying in time, this is really kind of complicated. So he simplified it by taking the average fluid flow at each point. So what he had was a group of time translations acting on his fluid flow and he was taking the average under the group of time translations. So this is where the Reynolds operator originally comes from. It came from taking the average of a fluid flow under the group of time translations, but here we're using it for a finite group rather than the group of all times. So anyway, Reynolds operators are the following properties. First of all, the average of one is equal to one. And the average of A plus B is the average of A plus the average of B. It's kind of, both of these are kind of trivial. Is the average of AB equal to the average of A times the average of B? And the answer is in general, no. This is not a homomorphism of algebras. However, there is one case in which this is true. So row of AB is equal to A times row of B which is equal to row times A row of B if A equals row of A. So if A is fixed by the group, then it's easier to check that row of AB is equal to A times row of B. So this says that row is a homomorphism from A to A g of A g modules. So it's not a homomorphism of algebras from A to A g but it is at least a homomorphism of modules over the algebra A g. So this is very easy to check from the almost follows immediately from the definition. So now let's see how to use the Reynolds operator to prove Hilbert's finiteness theorem. Well, we show by induction on the degree that if X is in A g and X is homogeneous then X is in the algebra generated by I1 up to I whatever it was. So this is obvious for things of degree zero. So we can start the induction. So we may as well assume that degree of X is greater than zero. And now we write X is equal to A1 I1 plus Ak Ik for sum AI in A. And the reason for this is that X is in the ideal generated by I1, I2 up to Ik. This is just the definition of it being that. And we can assume that the AI homogeneous but this doesn't show that X is in the algebra generated by the I's because the AI need not be in A. All we know is that there's some elements of the algebra A. We don't know that they're fixed by the group G. Now apply the Reynolds operator. We find X is equal to a row of X is equal to row of A1 times I1 plus row of A2 times I2 and so on. This is because row of I N, I M is equal to I M for all M. So the elements, we chose the generators, I1, I2 and so on to be fixed by rows. So by the properties of the Reynolds operator, we have this equation here. And this follows because the first inequality follows because we're assuming X is in A to the G. And if something is fixed by G, then the Reynolds operator fixes it. Now we notice that row A1, row A2 and so on are now in A to the G because the Reynolds operator projects elements of A to fixed point elements. So these elements in A to the G because of the properties of the Reynolds operator and these elements are in A to the G because we chose them to be in A to the G. So X is a polynomial in elements of A to the G of smaller degree. So the point is each element I1, I2 is degree at least one. So these elements, row A1, row A2 and so on. So the degree of row AI is less than the degree of X. So by induction, these elements here are polynomials in all the AI. So X is a polynomial in all the elements AI. So that's the end of the proof of Hilbert's finiteness theorem because it shows that every element is polynomial in these homogeneous positive degree generators of the ideal. That's a rather remarkable proof because you see the key content of it is almost just one line long. We're just applying the Reynolds operator to this element here. And the simplicity of the argument kind of disguises the fact that proving finiteness of invariance was this really major open problem at the end of the 19th century. I mean, the Hilbert's work almost trivialized this very difficult problem. I mean, people have proved special cases of this. For instance, Gordon's proof of the finiteness of generators for binary quantics was really rather long and complicated. And this is a much simpler proof of a much more general theorem. Well, as I said, Hilbert didn't prove it for just for finite groups. He proved it for more general groups. So I want to briefly describe how we can extend it to other groups. So here are some extensions. First of all, for G compact and the field being R or C, the same proof works. The point is we can define a Reynolds operator of A by just integrating over the group of G of A with respect to harm measure on the group. And I guess we should divide this by the volume of the group G if we haven't normalized it to a volume one. So for compact groups over the reals or the complex numbers, much the same proof works. What about things like SLN of C? Which was actually the case Hilbert did more or less. Well, here we can use something called Viles Unitarian Trick. The point is the group SLN of C contains the special unitary group SUN of C. And this group is compact. So unitary groups are compact. So we get finiteness of rings of invariance. And now the key point is that complex actions of SLN C on complex vector spaces where V is finite dimensional are the same as actions of SUN C on V. So this is a easier result you get by looking at the Lie Algebra of the groups and noticing that the complexification of the Lie Algebra of the unitary group is the Lie Algebra of SLN of C. So the point is that finiteness of invariance of SUN of C implies finiteness of invariance of SLN of C provided it's acting as a complex group on complex vector spaces, essentially because the finite dimensional representations in the two cases are equivalent. So something like this works for more general reductive groups like orthogonal groups and symplectic groups. And with a bit more effort, you can do it over fields of characteristic zero, not just the complex numbers, although you need to work a bit harder because you can't integrate over the group in general. As I mentioned before, you can also extend this to the case of fields that are not of characteristic zero, but that's quite a lot harder that was done by Habouche a few decades ago. What Habouche did was he managed to prove there was a sort of Reynolds operator, only it wasn't linear, so it was a bit more complicated. So a summary of this is that Hilbert's finiteness theory means that we can quite often construct meaningful quotients of affine varieties or affine algebraic sets by groups, why the group isn't too strange. Nagata actually found examples of some groups that are so strange that their rings of invariance are not finitely generated. So he found an example of a group G acting on K to the N so that the ring of invariance A to the G is not finitely generated. I give a very brief summary of what Nagata's example looked like. What you do is you first take the group K, which you think of as being all numbers of the form or two by two matrices like this. So a set of all matrices like this form a one-dimensional group isomorphic to the additive group of K. Anyway, this acts on K squared. This is a sort of universal counter-example to anything. It's something called a unipotent action where all eigenvalues of all matrices are one and unipotent groups tend to be counter-examples to things. So this is the simplest example. Anyway, what he did was he took 16 copies of this. So K to the 16 acts on K to the 32, by just copying this construction 16 times. And Nagata's example, Chi, was a generic 13-dimensional subspace of K to the 16. So generic means most 13-dimensional subspaces work. There are some conditions this has to satisfy so I'm not going to write out. So his example really isn't all that exotic. They, once you start looking at unipotent groups, the fixed point subrings are in general not finitely generated.