You can just leave me down here, okay? Okay. I'm gonna hit any trees right here. All right. You're with me? Yeah. Put your hand on me. You're okay. I got it. Put your hand on me. Okay. There you go. Let's put you over to the camera. Okay. Let's just start doing that. Okay. Do you mind if I put this down? Yeah. Thanks. I always hope that we get much applause at the end this week. I want you to know how much I appreciate all you've done on behalf of this administration and our programs. We do really have something in common. I've been on the mashed potato circuit for half my life. And I've said many times, perhaps you've heard me, that in Hollywood, if you didn't sing or dance, you wound up as an after-dinner speaker. So that's why I was there. And I think I should, this won't be a long speech and I will warn you that I learned many years ago and for whatever use it might be to you.  He, some years ago, was killed in an airplane crash, but he used to, most of the time, he would be the chaplain of the blessing at the Republican National Conventions. He didn't look clerical. He was a robust, red-headed, rugged guy. But he told me about his first sermon. And he said that he had worked long and hard. He was invited to speak or to preach at an evening service at a little country church in Oklahoma. And he worked long and hard on that sermon, one of his first time out to the Ismaes. And then stood up in the pulpit and looked at a church that was empty except for one lone little man sitting down there. So, after the opening music, he went down and he said, my friend, you seem to be the only member of the congregation that showed up. And he said, I'm just a young creature getting started. And he said, what do you think? And the old boy said, well, I'm just a little little copbook out here in Oklahoma. He said, I don't know much about that sort of thing, but I do know this. If I loaded up a truckload of hay, took it out on my prairie and only one carl showed up. I'd feed her. He built up that as a cube, got back up and looked at an hour and a half later. He went down and he said, well, my friend, like I told you, I'm a young creature getting started. What did you think? And he said, well, I got told you, I don't know much about that sort of thing, but I do know this. If I loaded up a truckload of hay, took it out on my prairie and only one carl showed up. I sure as hell wouldn't give her the whole load. On the front lines of our effort to reshape this government into an accountable and manageable servant of the people. And you are our voices in the great debate that we have begun. Thank you for getting across the clear and steady call for progress that we've sounded. Your help is essential in explaining to the press and the people of this country what it is we stand for and why. I know it's not an always an easy job. Some of you have been traveling across the country, sometimes a last minute notice.  Now I know it's not always an easy job and sometimes it gets a little rough out there. I found out on the trail that nine times out of ten you don't get a dessert and I'm a dessert man. My fellow starts introducing you just as the dessert arrives. But as long as you keep faith in our cause and as long as you hang tough, I'll hang tough with you. You don't have to worry about any surprises. The days of policy by polling were over when we took office. You don't have to wonder where we really stand or what we'll propose tomorrow. We made it very clear. We believe in cutting taxes, cutting spending, cutting the size of this monstrous bureaucracy. We believe in giving our government and the economy back to the people where it's always belonged. We'll work with the Congress to achieve the bipartisan success that was our hallmark last year. But there are certain principles on which we will not yield. We were not set here to raise the people's taxes. We will not abide any tampering with the tax cut that is waiting to go into effect. We will not sit idly by quiddling our thumbs as the Soviet Union continues its most massive military build-up in history. We will not balance the budget on the backs of Social Security recipients and working Americans or the cost of our freedom. Don't be fooled by the sleight of hand proposals to balance the budget that are being unveiled all over Washington these days. They're the same old tricks we've lived with and regretted for decades and proposed by the same people. They haven't been able to balance the budget but once in 20 years. They doubled our taxes between 1976 and 1981 and still had the biggest string of deficits in our history. Hearing some of these born-again budget balancers suddenly crying out against deficits. It's a little like hearing a mugger in Central Park complain about crime in the streets. Even a better line on that is like hearing Casanova discuss virtue. Now, do any of you have any doubt where I stand? I think a way to put it is that I stand with the American people on the side of less taxing, less spending and less government. And if people ask you why, tell them because I believe in the American people. I believe in their ability to produce, to save and to invest. And I believe we can work ourselves out of this recession if the government will just give the people a chance. Thank you for standing with us during this difficult year that's just passed. I still count on your help, your energy and your staying power. We're moving into an even more trying year, but our victories will have even more meaning for the American people. And I hope that you feel free anytime before you go out there to check and find out if there are any examples. I've always believed that specificity is the soul of credibility. And some sharp examples now and then can do a lot better than a whole couple of paragraphs of explaining. I remember once years ago when I was talking about the long before I ever thought I'd be in this business, when I was talking about the ridiculousness of some of the facets of the farm program. Now you could have gone on about farm subsidies and crop limitations and all of that and told an awful lot. But I had a figure there that if I remember it correctly, did it all in just one sentence. But the federal government had several programs that were telling poultry raisers how to increase egg production. And the same government had another program that was paying farmers not to raise eggs. So there are so many examples of that kind as a matter of fact. It just happened to happen here. We have a program and a new budget. I've already begun to hear among some of the bleeding out there about in the time of recession and unemployment, what are we doing cutting the budget for job training? Well I'll tell you what we're doing cutting the budget for job training. This has to do with CEDA. In 1980, CEDA's budget was $3.2 billion and only $592 million of that went for job training. The rest was all out there in the bureaucracy someplace. Well our budget now for job training and we're not going to call it CEDA is $1.8 billion. Now $3.2, almost a cut in half. But out of that $1.8 billion, $350 million will go directly to job training. Any time you need any more of those goodies, just let us know and we'll provide them for you.  Again, God bless you and thank you all for what you're doing in addition to your regular full-time work. Most grateful.


yo yo what's happening fellas welcome back to the channel so minimalism has been a thing for the past few years Matt Diavilla is probably the king of that industry and I'm sure you guys watch a ton of his videos as well so you guys probably kind of have a grasp of what minimalism is now we're gonna translate that into fashion and the greatest part about this is that you can go back to the basics, refine your style or even declutter because the best part about minimalistic fashion is that you can be lazy and still look fly so today we're gonna be talking about my minimalistic wardrobe essentials and yes you guys probably know I own like 20 sneakers and I have a closet full of BS just ignore that for this video okay just ignore that and before we get into it I just want to let you guys know that this video is sponsored by essentials I'm actually wearing the pieces right now and we'll talk about them later in the video but also this is just my set of minimalistic wardrobe essentials yours might be different everyone has their own tastes everyone has their own preferences fashion is subjective I don't know how to dress just wear whatever the hell you want this is just what I like and what I would recommend to other guys let's elaborate a little bit more so yes a minimalistic wardrobe and the minimalistic aesthetic can be seen as basic and there's nothing wrong with basic sometimes I just want a night of clone wars and popcorn instead of maestro steakhouse and a boat ride on a yacht besides this is just what I think about minimalistic fashion it actually takes more technicality and knowledge of colors silhouettes and all that instead of just expensive shirt expensive sneakers I know fashion so let's start off with our sneakers sneakers pack a punch when it comes to the minimalistic aesthetic you can have all the core principles and minimalistic pieces but throw on the pair of the union Jordan ones and the whole vibe of the fit is thrown off and it would just be considered a simple outfit so if I had to recommend some sneakers roll with the white sneakers because it definitely gives off those minimalistic vibe sneakers like the triple white Air Force ones the vans authentic or any plain white leather sneaker will fit the vibe but also a more retro vintage vibe like the easy power phases suits this motif as well although it isn't a pure white sneaker off white also works as well these sneakers are all of a single solid color palettes and solid is going to be a big theme in this video but also don't stray away from the slip on vans or your con versus these are perfect all year round and not too pricey either now let's talk about your pants what you want to go for is a more streamlined simple design black denim is your best friend in this case and what I definitely recommend is a skinny slim fitting pair as well as a more relaxed straight cut pair this is going to give you options and when it comes to a minimalistic fit and all fitted silhouette can only take you so far straight cut pants just gives your fit a unique look that you don't really see too many people rock and I personally find it to be more tasteful the dickies a 74 work pants is also just as versatile and you can rock it with the skater vibes or like a normal straight cut pants you guys know me by now I have to find a way to sneak in cargo pants to any aesthetic and that is why I really dig these cargoes from the sponsor of today's video essentials so these cargoes are cut to be really simple while having the functionality of normal cargo pants there aren't any zippers or straps just a plain chino filling pants with cargo pockets so if you haven't heard of essentials it is a brand started by the Zenegas over at teaching men's fashion and they make simple minimalistic basics for men it's crazy to think that they were my very first sponsor back when I had a thousand subscribers but since then they've had plenty of launches and all of them sold out insanely fast typically empty by the second date and this time the dropping new colors are their bamboo tees as well as a redesigned chino and what I'm going to recommend you guys is definitely their crew next right here they nailed the fit on this as well as the cargo pants now with these all of cargo pants I sized up in them to get more of a straight cut look so I have a size large in these but also have a medium in their khaki colorway which fits a lot more slim and they have a ton of other essentials as well from your hoodies to your handlings and now face masks and for this launch with every item that you purchase you're going to get one free face mask so if you get five items you're gonna get five face masks for the whole family I for one have struggled to find a face mask out here in Albuquerque so it's a great opportunity to get a free face mask if you don't have one especially since all states in America have partially reopened anyways they're even offering free bundles for you guys so they have this everyday basic bundle even a street wear bundle which I'm sure you guys are going to like and also this is a great place to start if you're just getting into the street wear aesthetic so click the link in the description leave that tab open click refresh multiple times on May 30th because their launch is May 30th at 10 a.m. Eastern Standard time there's gonna be free domestic shipping for you guys and also free international shipping if you spend $150 or more you guys don't want to miss out on this one because they are definitely going to sell out real quick and you guys also don't want to miss out on a free face mask plus you guys can save some money by using my discount code J dash tie and I just want to thank any of you guys in advance if you guys use my discount code it really helps my channel out and also thank you essentials for sponsoring this video but yeah I've been really digging these essential cargoes with this boxy relax fitted tee from Uniqlo along with the easy power phases earth tones are a perfect color palette to year round and this definitely fits those minimalistic vibes my next essentials are solid T's so literally just a solid color tee with no graphics or unique designs you can still probably hit simple graphic T's stripe T's or pocket T's but the foundation of any wardrobe is just a plain old shirt and like with the pants a fitted shirt looks dope but I also want to recommend you guys a relaxed fitting shirt know what's not going to make you look like a child is actually going to make you more in tune with cuts and fitments and you're going to have more flexibility with playing with your proportions so for fitted shirts definitely hit up our sponsor essentials and for more relaxed fitting shirts I definitely recommend Uniqlo and if you could just pick up all the colors that you like it might just be white black and gray and that's totally cool but also don't be afraid to play with colors next up is a go-to jacket now this is going to be different for everyone mind changes all the time depending on the seasons and I'm on that work wear vibe so these two work wear jackets that I got from Uniqlo definitely hits difference but I've also seen overcoats heavily incorporated with this aesthetic because if it's already simple design but other items I'd recommend our solid colored windbreakers a gray denim jacket and just to throw in this category as well a solid colored hoodie or crew neck definitely is a staple with this aesthetic but you can also hit up champion on Amazon or essentials as well now the next item we have on the chopping block is definitely an item most of you guys are not gonna like tote bags tote bags are the definition of a simple storage item it's just a handle and then the rest of the bag it already gives off those vibes initially plus it's very functional and can replace most backpacks and it's pretty fashionable as soon as you grab it while backpacks you may hardly even notice them but if that's not your thing I get it I have this shoulder back from Uniqlo that also you know kind of looks like a tote bag it's a plain design no extra pockets on the outside or crazy zippers or straps definitely recommended if you guys aren't into tote bags but you also want to minimalistic bag and if that's still not your thing and you just want to stick to backpacks just make sure the design is plain and simple something like backpacks or a leather one will do now we got subtle items that I want to recommend and those are caps beanies and crew socks so these items are very subtle but can dramatically change the feel of a fit while potentially adding a pop of color for beanies I'm definitely going to recommend the fisherman beanie nothing too long or crazy like the beanies from 2008 if fishermen beanie is that final touch to a fit for me you don't need it but adding it definitely makes the whole fit better now where should you pick this up hey just head to Amazon you're gonna save the most money there and if you have a few colors you probably don't need any replacements and by the way it's summer as I'm filming this so instead of beanies pick up an assortment of dad hats or any style of a hat of your choice dad hats are just the most versatile and simply designed now we got crew socks I like to think of crew socks as the beanies for your legs because instead of adding a pop of color to the top you can add it to your bottom and most minimalistic fits I see are comprised of a simple sneaker crew socks and cuff pants to show off the color and texture of the sock or to make for a seamless transition from the pants to the sneakers don't skip out on the crew socks they are definitely an underrated piece just head to Amazon if you guys want to pick some up or unique load they have a great assortment as well and my final essential has nothing to do with fabrics or materials it's knowledge specifically with color those minimalistic fits most pieces are solid in color and doesn't have any crazy unique design therefore you have to let the simpleness of the fit speak for itself so that includes a silhouette how the garment is cut but more importantly how the colors are laid out on the fit so for the most part with this vibe you're gonna want to stick to the neutrals like earth tones black white navy but also don't stray from other colors either and these colors are going to apply to all the other items that I mentioned earlier I definitely would say shoot for more muted colors like a dusty pink mustard yellows and pastels but understanding when and where to use color is probably the most important concept to grasp whenever it comes to this style so your gradient color theme is the move if you are unsure of what to wear but also pops of colors with your hats and beanies or even with your crew socks is what I see often and here's one color combination that always always works it never fails a color top black pants and white sneakers give this color combination a shot literally every color I've tried has worked with this and as a bonus jewelry stick to simply design jewelry pieces you definitely don't want those talent or skull rings with this aesthetic that's more edgy and meant for another aesthetic just stick to plain rings and for wrist wear a watch is a go to I'm gonna recommend you guys a Casio watch or the Seiko 5 and I'd stray away from beaded bracelets those are for other styles but hey you do you I just prefer a cuff or a gold chain as an accent piece to help with the fit our fellas I hope you guys found this video helpful in reality you don't need as much clothes as I do you only need a few basics and if you understand colors and proportions you can really compose some tasteful outfits follow me on Instagram I fly with Johnny tie turn the like button blue so that the YouTube algorithm gods can show love to the channel and if you haven't already subscribe to this channel and until then stay flies the animosity free check out essentials I'm out peace


All right, it's I think about time to start so I Hereby welcome you to My session loss them laws and statistics a tale of cookies some more people are coming in everybody is more than welcome I Hope everybody is having a nice conference. I know I am so Hope that's a positive thing. Hope a lot interesting sessions You have witnessed and I hope to provide one too Cookie story who am I I'm not gonna bore you too long with that But I think there should always be a classical car in any presentation, especially in my car So I have my own Drupal job. I run project management. I do event management I do basically everything I can find a client crazy enough to pay me for I've been doing Drupal since about 4.3 4.4 ish After Drupal 7 released I decided simply to drop basically all other CMSs or CMFs I was working with which were at the time mainly Juno WordPress HIPPO and Drupal and focus on Drupal entirely Actually the Biggest thing for me Drupal consists of it's not only code. It's the community. It's the fact that Here and in other events in the Netherlands some of which I helped organize were hundreds of enthusiasts all sharing knowledge Not in a call competitive sense of business way But in an absolute competitive sense of intelligence and code quality and feature-wise and that's what's Drupal for me It's an fantastic ecosystem. So that's why I decided to spend my time on that and Then something happened. We had a cookie issue or better. We had a telecommunications law issue This presentation mainly consists of two parts. I'm going to go into a bit of the legislational side of Telecommunication law which is privacy related and then I'm going to do the demo and that is absolutely on purpose Keep the best for last so people don't run away. I hope but Telecommunication law is a European Issue privacy related legislation is a European issue which got translated into Dutch legislation and this presentation is Based on the Dutch implementation of it That's not only because I'm Dutch, but I also think that the Dutch implementation is a remarkable Achievement in stupidity actually because it completely focused on the wrong issue As far as I'm concerned In the Dutch law and also in the European law Distinction of information is made which boils down to a distinction of two types of cookies It's functionally necessary cookies like session cookies shopping carts things you actually need to make your site work and Analytics cookies those are in the view of the lawmaker optional and our privacy invasive by nature The assumption is that analytics cookies they contain Identifiable information or at least some means of identifying a profile which could be Constructed to resemble a certain individual and why is that profile interesting? Well, everybody knows in e-commerce the best thing to know is simply who is your customer? What has he bought in the past and Therefore we can offer him more the assumption Which is made under Dutch law is that analytics cookies always contain Personally identifiable information until the webmaster or the owner can prove otherwise Well, which of course nobody's gonna do so that's what I met with pretty much brain that implementation Then we have functional cookies And they're legal as long as the user is informed about them. So cookie control something like that Any cookie resembling personal information even if it's analytics or functional shoot be explicitly accepted by users and This is something Very hard wired in the Dutch legislation on this issue Now, this is of course very interesting because most systems utilize only One cookie to offer a lot of functionality. Actually, it's pretty bad practice to like force a lot of cookies on users. So This ends up an interesting mess. So it's it's it's a nuisance. It became pretty difficult to separate this functionality because In a e-commerce site, you also do analytics of your client behavior In a normal website, you also build up Profiles of interesting users like targeted groups and stuff. How does that relate to personally identifiable information? And is that always a problem is or is it only a problem if a commercial interest is Actually there in the privacy information a lot of sites actually offer content to form profiles of the users physical and the content and which Their business model is based on the fact that they can then sell the profiles. So is e-commerce always a direct thing or not well Dutch Public television, which is one of those content providers who provides mainly knowledge has no Commercial interest or whatsoever. It's a public broadcasting service. They decided well, we're gonna play it safe We're gonna put a cookie wall in front of our website But that's a problem because Dutch public broadcasting like the BBC or any other ARD or ZDF something like that. They have a public service to offer They have to provide public information without any constraints, but now there was also legislation that Demanded of them to provide information about the audience They were reaching with their communication because that actually gave them a reason of existence. They had to measure that audience Okay, there you use cookies one side. All right, that became a total mess They put down a cookie wall and Visits of those site they dumped they they everybody simply went to the commercial sites, which simply ignored the law mostly Website owners in Dutch in implementation of the law until recently Were also responsible for all cookies by the site which were set by any site visit on one side anyway So they would also be responsible for data leaks in like LinkedIn when they lose a couple of million passwords Which happens every couple of months. It seems Facebook also gets hacked Website owners themselves under Dutch law are responsible or could be held accountable so This is really an incentive for Dutch shop owners and website owners to start thinking about What am I actually doing through my website? What is What is it I offer in third-party means for instance is this Facebook like button only Some sympathetic vote or is it potentially illegal minefield? so Any side owner has to have a privacy or cookie statement stating what they do with their information So that's annoying and Then came the penalties of course because you cannot have legislation without any kind of enforcement and first enforcement was Zilch naming shaming something like that But actually data loss under European law is pretty much being Demanded that these incidents are being made public But for the Dutch implementation this would also mean that if you would have a LinkedIn button on your website or something like that And LinkedIn would leak any information you as the website owner the visitor that visited should also inform the client Like I said, that's legislation. It's a mess, but It gets simpler. Thank God. I'll get into that a bit later, but it also gets Severely penalized in future in European Union Reading the Minister of of this particular area she has Suggested in the current proposal a maximum of one million euros or two percent of the yearly turnover of a company as a Penalty on data loss related incidents and that's quite a lot. I mean Websites web shops don't they may have pretty big turnovers, but the margins on that turnover are pretty small So some hit on that particular margin it hits hard so that this actually is pretty steep a penalty, I think Well, I'm asking how about usability penalties because all these cookie walls and stuff like that are also chasing users away That's a different approach But the biggest problem right now in the EU is the fact that all different countries have different implementations on this field No, well, actually it became even more confusing in the Netherlands bear with me But now it gets a little clear because right now There are being made to Pretty big changes in the interpretation of the law that I refer to earlier actually Information domains are being split in two domains. It's gonna be first party and third party Domains so anything you use and you store yourself for your own in-house purposes. You can pretty much do without that much Trouble, of course, you're still have to comply if you have a data loss You have to publish it But if you keep it in the house, you don't have to bother your user with it too much Which is a very good thing I think because Nobody likes having to go through cookie walls to get to the web shop to order that new fantastic gadget And you have third-party cookies or third-party information domain, which basically is everything else The review phase for this law has ended at first of July and it has still to be made into effect But this is pretty much the way it looked like it's going right now in the EU as well So and actually I think this makes sense I mean everything you can control yourself anything you can host on your own servers or at least keep in your own protective Zone well That is of a completely different quality than something that's aggregating around the web Of course you could ask How far you should go by interpreting this because if you host your website on like say Amazon or as you're then How much is that first party? I don't know Those are questions still have to be answered the bigger picture about this and Is simply that the European Union has started to take an interest in the digital identity of its citizens and has Very much taken an interest into the safety and the control their citizens have over this digital identities and The discussion It's made it's labeled the right to be forgotten. I Like that from a philosophical standpoint But it is mostly about Autonomous control of personal information a user should have control over who uses their own information Regulation should be based Not only in the EU area, but mainly to businesses who do work in the EU area. So If a European citizen does business with an American company European laws should apply this is something that is not yet this firm the in effect because well the US opposes it and Let's say that China mainly ignores it, but still it's it's a step in the right direction Users have to provide Actually intangible Consent before their information has to be used and I think this is a really good thing because I think that the Average user has the awareness of a cucumber when it comes to like their own private data and Simply isn't interested. That's it. That is a problem which can only be solved by Educating people and well people only want to be educated if they are annoyed by the fact that they have to do something or scratch an itch or something The regulation thank God will now apply for the entire EU so you don't get any more Fantastic magical implementations of the law like we had in the Netherlands. Thank God Because somehow I don't think the internet stops at the Dutch border. It's just my impression and There are some other things like it should be possible to take all of your personal information when you switch content or service providers The whole idea is simply that Keeping information inside the EU is a good thing both privacy wise both economic wise Because yeah, else we're simply giving it away and the EU is still the largest economic area on this particular planet Would be nice if we do something with it. Oh, well, so so what all this Lawful stuff is fantastic. I hope you are happy that you now have I hope not have a headache about all this legal stuff, but So I use Google Analytics Actually, who does use Google Analytics here? I think yeah, alright, but that's that's a lot who don't actually that's Last time I gave this talk it was like the whole room Yeah, it's a great tool and actually who of you is actually interested in Compliance to law in this point who has made it a point researching that before they started using Google Analytics You want him to have to great? Cool. Wow That's nice, and you don't all work for government agencies or NGOs or stuff like that. You also work for commercial cool Because actually I know that There wasn't much of a consideration at first for me It was like a good tool. Let's use it and my clients ask for it and then this whole debate started out Well, you could do one thing Screw that still use Google Analytics. Don't mention it to your users stuff like that I actually have customers who tell me not to implement stuff like cookie control because they don't think it's important Yeah, what what do you do with that?  No, I started researching other avenues and That's basically also became Actual and current again since Google a couple of days ago decided to change its Search pattern again in a way now that all search queries are being done over HTTPS over SSL Which basically means that you don't get your keywords anymore Well, that caused a bit of a panic in SEO land as you probably can imagine and And of course from a Google standpoint. Yeah, well, that's business. They can do that I don't have an opinion that much on that But it's annoying because you somehow cannot Utilize the tools you had because some third-party entity decided to change something Now being that some third-party being Google does something you probably cannot work around but alright, it's still Annoying and what do you do if your user actually does press no because most of the sites I come across and also I do a lot of audits They have like cookie banners cookie control stuff like that But they don't have do not track or opt out or something like that But what do you do with the user who actually doesn't want to? Have its information store because pretty soon it's going to be legislation to that this might be Inforced as a default setting on clients. There is actually talk about love Enabling laws to like enable do not track by default which is interesting, but also from a business point of view If you use a commercial platform Whether it be analytics or giraffe or anything at all. What is your exit strategy? What if you at one time want to simply stop using it use something else? Google is pretty doable, but there are also tools which are basically Some kind of file locker you will never get your information out I actually have clients who used some services which basically meant they had to make print screens of all the old report There went the data and that that is mostly the the argument the I have with clients these days is like What if Google changes something what if you have a question that you cannot fulfill with Standard analytics software and what if you want to leave that software and it's not that much focused on law It's focused on functionality All right, and then Pwick comes in so we have now entered the second part of this story. I usually now hear a sigh of relief What's Pwick Pwick is the example I'm gonna focus on today. I'm gonna show or talk about a couple of alternatives that are also researched, but I found that Pwick is Basically the tool I can go to sit down at a client demo it and The whole question of Google analytics simply goes off the table because it's actually that good I don't know if it interests you that much, but once upon a time there was PHP my visits Which is now ancient and a debt project because it's not Pwick. It's actually pretty modern. It's it uses modern PHP platform stuff It's usable on shared hosting environments, which is a good thing It integrates well with all major CMSs I even done implementations with SharePoint on a couple of occasions which works also beautifully in Completely all contraire to in built-in SharePoint statistics, which suck It's pretty user-friendly. I don't know if any of you have ever tried stuff like a double your stats, but it's horrible Don't ever put that into user Or give them value or something Most importantly, it stores your data locally cookies are optional and it's a big project It's being used by a lot of websites according to the Pwick website. It's over half a million websites who use Pwick today So that's pretty nice Are there alternatives? Yep, there are it wouldn't be open source if there weren't like five alternatives Sure, we have open web analytics and that's a pretty on par functional wise It's pretty much on par with with Pwick. You can do a lot with that It's a little older and the Drupal model module is not that polished. So that's why I skipped on that. Yep Crawl track my crawl track is a really interesting thing because it claims to not only do statistics, but also block hack attempt. I don't know but I don't need magic poision In my website and I really don't like my statistics platform to do security stuff. I use more security for that Well, then we have AW stats, web allizer, analog, W3, Perl They're all Perl or CBase.  I have researched if any of you have any other experience I'd be very interested to know because it's always good to have Options, but I'm gonna focus on Pwick. So what does it do then? Well, just about anything a normal statistics program do but then if you want with cookies so that you can actually track individual users or at least Computers and sessions Trouble nowadays, especially with the IP4 to IP6 migrations. You start to see a lot of more adverse pooling IP based stats software They really don't give any Meaningful information if you look in the Netherlands for instance, you have mobile telephone providers who offer Proxy services for their mobile internet connection, which basically means like a million people connect over for IP4 addresses Okay, there goes your information So Pwick does can use cookies to do that It can do click paths entry exit pages All the stuff that you actually can do with Google Analytics But there's more you can also leave extra information in refers you can use annotations you can do e-commerce implementations also It's it integrates very nice with Drupal commerce for like Abandoned card Detection you can get automated email reports you can do campaigns stuff like that. It's it's a complete platform Is that all no it can also do something very nice which Google Analytics cannot do it can parse server logs You can actually use it as a background tool and why is that cool? Well, actually because if your user decides to press the do not track button by law You are still allowed To parse server logs and get information out of that so you can get a more much more complete picture of the actual site user There are also a lot of privacy related options anonymize IP addresses purging data and There's 20 third-party plugins you can do a lot with so check it out Well Drupal integration wouldn't you know there's a module for that And what does that do? Well actually the same as the module for Google Analytics It's stuck sticks some JavaScript into your theme To send the information to the public server nice thing is it can do that's both in HTTP as well as SSL So that's pretty much privacy concerned well thought of it can Offer reporting from the Drupal administration interface. I'm gonna show you that a bit later because that's really nice You can have actual reports live reports in your Drupal content editing interface for your content editors And you can customize what what to track from within Drupal, which is also nice So you can simply set up a pwik server somewhere in your farm Have them connect to multiple Drupal sites and then from the Drupal sites configure what not and not to do You still however need something at least within the EU to Make sure your cookie or at least your law compliant like cookie control, but at least I Using pwik and the Drupal pwik module. It's bringing you one step closer to independence from a lot of nastiness How is it in the XSS sense? I hear because placing JavaScript on a page Could be dangerous. Well, it's not more dangerous than any other analytics tool in that manner And you are still responsible for your site's security level And but security website audits is a different workshop and I'll focus on pwik now What's offered out of the box for Drupal? It offers visits trends visit times entry exit pages refers Commerce anything you can combine reports. You can show them to your users So that's pretty nice, but instead of talking about it a lot. I'm gonna do a demo and I hope that the internet will not fill me but in case or that I did prepare a local host thing Seems to be working. All right this is demo.pwik.org and I Strongly invite anyone to go there and simply have a look around click around best part about pwik is the fact that it's so insanely easy To customize the interface and have that done by just about anyone In your organization They can set up their own filters date ranges stuff like that They can select For specific filters here, not only dates. You they can add widgets to their own dashboard a User in pwik can pretty much create his or her own experience and that's really nice. That is something most other Traditional open source platforms really do not do it's like these are the reports stick to them You have visitor logs Also a very nice graphs Life visitor log you can see real-time who is doing what on which website which is also very nice Usually in Google there is a delay of a couple of seconds minutes between These things it has device detection Very nice in the age of responsive websites it also does location mapping and it does a best effort on Internet providers how that is relevant. I don't know but it could be useful You could even detect browser settings to optimize your site for certain audience if you detect that your site is Mainly being visited by only English-speaking people then it might not be the most interesting strategy to only put up a check website or dodge Operating systems resolutions and it resolves it all really nice. You don't get the craft of a dozen of identical browser strings which Only differ one Letter or something like you get with AW stats. It simply clusters it very well also interesting visit times Engagement lovely report see how how much time your users spend on a website This is either done by the cookies or by the IP Translation You can Look for exit actions entry exit pages, etc. Refers campaigns website social Search engines and keywords. Well, that is actually here's the thing. I was mentioning earlier Keyword not defined is the thing that you will see a lot in SEO tools these days because Google simply decided not to provide them anymore That is a problem because that is actually information you would like to have But the question is of what cost This also in has impact on the inbuilt search engine of Drupal or at least the Google version of the built-in search engine By Drupal. I don't know. Do you have users on websites who use Google to index their Drupal site and search their Drupal site? Do you have any or Okay, come across it sometimes. So if you if you have users like that Then you've lost the ability to track the inside searches as well and that really sucks But that's actually showing how Hardening and how fierce the competition in this market area is going goals Very nice for both e-commerce and content steering so Take a look on pwik and See what you can do with it You can also have and this is also a nice feature have users set up their own email reports I've just switched to my local host environment Because of this You can also have witches added to other sites, but let's look at the Drupal integration for a little bit It has two modules It has a module pwik web analytics, which integrates the actual JavaScript with the Drupal site And it has a module pwik reports which enables a Administrator user to have a look at the content of the actual pwik reports How does it look well? Like this if you go to reports, we now have a new entry pwik reports, which shows Just about anything I Have just shown you just now, but then directly in the Drupal interface Settings times etc. configuration for this is all also pretty straightforward Tracking Which means what? Most this pwik instance do you have to provide the site ID which you get out of pwik the installation you have to Point the module to the actual pwik installation that probably makes sense You can also track multi-site or multi subdomain implementation separately You can track pages. You can exclude pages anything you want just think of it as block configuration or something like that context you can Decide for which roles tracking code must be enabled You can allow users to customize which they want to be tracked or not Links and downloads can also be tracked Which is also nice if you're a content provider you would like to see what people are doing Internal search can also be tracked, but you have to switch it on by default. It's off and Here we go universal web tracking opt out which actually is compliant with do not track And this is pretty unique for most open source tracking stuff page titles You can add custom variables useful for campaigns and stuff like that and there is also what they call advanced settings And you can add also some JavaScript code if you want to have Something else on to pwik you want to track. That's also possible through the interface So you can basically Configure it all there is no theming editing or anything needed to implement this and It outputs a nice cashable piece of JavaScript. So there is also no performance penalty This is the tracking reports That's pretty easy. Just point it to the URL if you don't fill in anything. It's using the URL that's tracking it Provide the authentication string of the user and you can restrict The sites your users can track through this implementation. That's pretty easy. I think that's not harder than Then Google Analytics and it works. I mean I have here home I'm very creative. I have a test page and if I look into my pwik I Can see That if I select the date of today That there have actually been visits and I can see What I have done well actually that is pretty much it so No, not yet Whatever want to start using pwik. I have already a lot of information stored in other systems like Google Analytics what to do now There are migration tools that is cool So you can actually take your history from Google put it into pwik and synchronize it You can also do log file imports. So you can also pick up the Apache logs from your past years or something import them to really nice and That was it any questions If you have questions, please go to the microphones by the way because the session is recorded Just like anything else and then your question comes back Yeah, hi. Yeah, nice to talk. I never even actually come across Is it something that's pretty easy to install? I mean, is there sort of like if they have to get the dev guys to kind of set it up because I take you set it up on server somewhere and Yeah, the installation is actually go to pwik.org and Download a turbo which is mostly not surprising and of course now the end. Oh, no, it's doing it's actually three steps download it install it and Configure a MySQL database for it and then you can run it. It's it the installation of pwik is Definitely not harder. It's even simpler than installing Drupal. So if one of your admins can install Drupal You can definitely install pwik and the best part is you can set up one pwik server for a whole Forest of websites. So you only have to have one That actually leads into my next question. So How intensive is it? I mean like what sort of server do you need? So if you've got a 10 sites that are getting a lot of hits Yeah, but pwik actually does a sequence processing so the actual logging of the Requests is done in a completely separate and very small. It's like 10 lines of PHP code which simply dumps the log and let The interface and the user who requested do the rest. So it's it's not It's Definitely not very much of an overhead Last question. Yeah, so you're talking about dropouts and like say a shopping cart figuring out when people are dropping open Would you still need to I presume add like on click events or or some sort of specific tracking code to do that type thing or is it something that You can go to Things like e-commerce in girls in settings Let me check websites and you can simply enable e-commerce here and that will talk to Drupal commerce because of the Drupal pwik module will translate commercial and if you have things like web forms for instance Multi-step ones and you wanted to figure out if people are dropping off after a couple of steps. You can look with entry and exit pages pretty well and that's Here entry exit pages You can see where somebody comes in and what their paths is and where they go out. You can see also in engagement What the actual route is that users are doing here also in the visitor log? You will see that this is my current user wait This is my current user and you see that This is already bundling The site requests I made a couple of seconds ago into one session So it tried to make a session of it so you can analyze the sessions And see where users drop off and this of course is also something you can automate. So yes, you can Have reports to see Where users stop being interested and drop out I'm sorry, I can't can you speak up I presume that then works with repeat visits and when people come back to the site kind of Picks up that they yeah before and all that. Yeah At least a few sorry If you have cookies enabled then it will beautifully pick up the session again Thank you. All right. Thanks. Anything else you cool. Yeah, thanks Yeah, actually running pwik and And then later we had to install Google Analytics as well because the marketing people wanted it to and Their main argument was that pwik lacks an integration of Google AdWords. So yeah a way of anything that That pwik is capable of doing this. I mean like to integrate in a way with that works or something Well, it's pretty hard for just about anybody else than Google to integrate with Google AdWords really well Which probably is one of the reasons why they're so damn successful In these cases This is not something that's solvable by pwik because the actual information that is stored In the Google request is simply not being provided in any usable way by Google because it's all HTTPS Nowadays. So basically you're you're blocked but what you can do is add several variables custom variables to Your campaigns so that you can track what is The actual traffic coming from a certain Server and actually AdWords come from a different refer than regular Google search Up search actions so you can differentiate with that, but if you use AdWords Yeah, you basically have to use Google tools to do it. Well But however once you're Inside your own website Especially due to the fact that pwik can also parse logs and do stuff that you can actually do without scripting or stuff like That you actually get a lot more information a lot more factual information about The behavior of people on your website and that's also valuable. So I think it's two types of information each Has its own merits Any other questions right now No, well, thank you very much for being here and if you do have questions then look me up There is a brief announcement from the organizers of the conference Well, which will be presented by this person here Hi everyone I've just been asked to make an announcement which we're trying to feed out some information to people who are attending on the site builders track So I'll just read it out to you Drupal.org content working group wants to improve Drupal.org for site builders One thing they're working on is building landing pages Pages where you can find relevant information around site building topics They're working on finding out what has to be on those landing pages and That's where you can help So if you have 30 minutes to talk about how you figure things out with Drupal using Drupal.org Leave your name and some contact details at a form which you'll find online It's a bit.ly SB interview So that site builders interview if you'd like to take part in that Working group members will contact you and set up a time when you can have that chat. Thank you


It's one of my favorite stories from this year. The Prophet Sallallahu Alaihi Wasallam during the Hijrah, there's a moment where they're trying to pass their guides telling them, like mind you, they're during the Hijrah.  And the Prophet Sallallahu Alaihi Wasallam, they're trying to go around a place and their guide tells them, we can't go through the crevice of the mountains. There's two thieves that are right here, this is their spot. So the Prophet Sallallahu Alaihi Wasallam says, oh, that's people I can talk to. So he goes between the crevice of the two mountains and he starts calling out to them, saying, Salams, you can imagine the two thieves are confused. Like, you know we're here and you're, what is happening? And they come out and they talk to the Prophet Sallallahu Alaihi Wasallam and he asks them, what are your names? And they say, we're the two low lives. I thought they were calling themselves low lives. That was the name their tribe gave them. That's how bad this was. And the Prophet Sallallahu Alaihi Wasallam says, no, in fact, you are dignified. And he speaks with them and he tells them, I'm going to Medina, join me in Medina. They stopped thieving and became Sahaba. This is what this love does. It sees your potential. It says, how can I help you get there?


The search is on for an active shooter. A chemical and gas leak poses a threat to the surrounding areas. In both cases, first responders doing what they've been trained to do. That training, a critical part of keeping California safe. By keeping California's first responders on top of their game, training that is often held here, the California Specialized Training Institute or CSTI. The California Specialized Training Institute is really a gem in California. It is the state's emergency management public safety training center. And this is very critical and very important for California. You're probably not going to see that weapon in their hand. CSTI was established in 1971 by Governor Ronald Reagan. By 1985, the operation moved out from under the military department and was transferred to the Office of Emergency Services. First responders are required to train for any scenario they could face, like intense firearm training. And no one does it better in California than CSTI. We get an email or a text or a letter and somebody said, what they learned here saved their life. And that's why we're here. It's rewarding. If you're lefty, don't come out of here because what am I doing? To get that integration from people from different agencies, maybe training differently and at one place they're now seeing what we believe is the safest, most legal and ethical training that they can receive. You build confidence after this. What are you guys doing? Develop more strong foundation and reliance on what you were taught and the basics. The better you know the basics, the better you are at doing your job. CSTI holds trainings at their headquarters located in San Luis Obispo, but also take their trainings all over the state to ensure agencies big and small have the opportunity to learn from the best. We've evolved into roughly having over 600 different courses. The training that we provide is in a covers fire, law, emergency management, cyber, military, non-governmental organizations, private sector. We have the ability to train these disciplines statewide. CSTI is celebrating 50 years of training California's responders, but this is only the beginning. CSTI will continue to be around the long time. It's probably more important now than it ever has been in the past with regards to the role of making sure that all of our responders in California are trained, prepared and ready to go for whatever may come at them. All right guys, listen up. To all of the folks that work at CSTI, all of the instructors and the trainers, the administration team, job well done. Thanks for all the work you're doing. Keep up the good work and keep up the good fight. For more information about CSTI and their future training programs, visit our website at caloes.ca.gov and click on the CSTI tab. From Camp San Luis Obispo, I'm Brittany Peterson.


Hi guys Morning Yeah, I'm Ivan from Hong Kong A lot of people actually talked to me not because of WordPress recently, so But I'm talking about WordPress here, though All right Okay, let's begin. So a brief bio that I am using WordPress since 15 years ago Because I use WordPress to test like the SEO aspect or for the website and I build like 15 50 site in order to test the SEO in the WordPress and some of them actually went quite well I exit some of the site 10 years ago and reason I have a WordPress agency which built 350 site WordPress and WooCommerce site for a customer and optimization as well So I like to do a lot of WordPress stuff. So that's why I also organize in Hong Kong do a webcam Right and also I did publish some books in in Amazon and in I got lucky I got into top and there's some strategy as well if you want to Learn later on so today's topics. It's about the content strategy how I could I could do one content and published to five doing channel and Basic concept for the need generation as well as the SEO stuff, which I I'm more passionate about and this Exact strategy I use a few minutes ago. I already have agency to do WordPress stuff But I launch another one for consultancy business. I use that as well to reach this amount recently so the idea the idea for SM SME Like myself to Why sell to more people the branding or what we offer is difficult because we do not have a lot of projects like the big guy So what I do is I want to make good use of a one single content To multiply it in order to reach out more people So the entire idea is to reach out to more people in different channel with One source of content. So this is what I do Basically, I have a channel because I'm I'm doing online course and in the education stuff so I do a video and Then I put that video in Facebook YouTube and linking of course because Facebook and linking actually embrace video more which means it gives you more boost to to reach out the audience and then those are three different platform rate and then I go to Fire or other platform to ask someone to transcribe Because I actually speed Cantonese in Hong Kong, which is harder to find people to transcribe I use those platform and then I transcribe into a blog post Which is what we are used for the WordPress and the other one is that I use a platform I use a choose online, which I can I can convert YouTube into mp3 and then I use a free platform called anchor and It will automatically upload to the Apple Google or Spotify broadcast. So this is how I use it as as solar panel or SME business that from one single video into five different channel and Because of repress I could transcribe into attacks, which you can attract traffic in the actual aspect So In order to do video It is actually quite easy in the past. I I want to make it more professional now I really don't care. I just take the phone and then I just do it anyway I can do it here together with you guys live if you want to so in the past Because I don't have a studio. I don't have a great budget. What I do is that I turn my restroom From my home into a studio, right? That's simple. So I bought something in Taobao a curtain Which is green and then I bought something like this a light for KL All right, and then I use a app which can take out the green stuff and then turn in other colors So I can give you like a few seconds of what my video would actually looks like To get a general idea what you could do from your restroom Right It's in Cantonese, but you can see that it looks professional, right? I don't have the lighting I don't have all the self. It's just the app I use in my iPhone and then turn the background To something else it looks professional, but now I don't care. I just do it anywhere The reason I do it at home is that I just want to wake up and do it. I don't want to you know Schedule studio or do things like that. It takes time So I just want to make myself easier in order to spread on more content because obviously You need to know your position of your business or your as a person that Obviously, I'm not selling you because of my hairstyle, right? Definitely not right. So I'm not selling you with the video quality, right? So I'm selling the value, which is the most important stuff I'm talking about from the content itself in the video about digital marketing stuff HCO stuff or WordPress stuff So as long as you know, where's your value is? You don't care other stuff, right? Just make it simple So the other concept I would like to do is Neat generation concept It could go along along, but I would just make it very simple So WordPress has a lot of different plug-in which make it easier. You can turn your WordPress site into different landing page and as a as a landing page or lead generation page The idea is you want people to go to your page and then perform certain action. You want them to In other words that if you have a normal website, you normally have like a menu or other different stuff, right? It will distract the users From what you want them to see, but a landing page is that you do not have a menu at all You just have very specific message or image or headlined up to tell them to do only one thing at a time A quick Sample will be something like this. So they go to a page You tell them to download something and then you collect something from them. It's a fair deal It's just exchange for the email or their content And the idea of a neat generation is something fall into what we call a funnel So basically you put traffics in the reason I I do the content Multiplication strategy is that I want to reach more people and then I want to throw more Traffics into the top of it, which is a traffics and then I can Qualify the lease and then at the end of the day it will go to they will become my customer So it will go to something like this Maybe in your funnel it may involve more stuff But at the end of the day you still need to have traffics and qualify the lease So besides the traffics the other important thing will be the Conversion if you throw a lot of the customer into your website that if your conversion rate is only like 1% So you can put a lot of budget or money For the advertising for the traffics, but it doesn't really help for you to capture the business or convert them to your customer So conversion rate is another thing Which you do not need a lot of traffics, but you can also get a good money for from the customer So conversion is more like what you want them to do by step by step And this is just another example similar to that one. You want them to do a specific action On your page instead of they they go around navigate around other page of your site so Just a quick question if if you are me How do you attract people to submit the information because some people they're actually quite concerned of the privacy So in one basic answer we'll be giving something free, right? It's it's hard to resist right, but the free Value has to be has to be high enough for them to give up or give you their Personal information like email or number or the name So there's some ideas of what you could actually give up for free No matter what business you actually run It could be for worship for for like Q-points or or e-book or webinar or could be a physical product if you require the address So some figure that I use Few minutes ago. I actually asked them to fill in the email I got about thousand 240 from email and I got and the top here That is actually something what I call web web push not sure you you guys familiar with this When you go to your website, it will pop up something like Do you do you want to receive like a push notification from your browser from your crew? If you click yes, which you do not give out your email, right? It's just pop up from your browser. It is for those who are very concerned about the Piphacy, so I reach out people from the email from the Browser and from the Facebook as well. I put up like a little chatbot in the Facebook fan page So when people they say hi to you the automatic subscribe and then you can blast things to them If you do that two years ago recently, they change every a little bit You need to be careful when you do that if you if you start to think about that all right, so The other Main thing I want to talk about will be the SEO so you need traffic's different source of traffic You need to increase the reach in order to put people to your website your landing page and then convert people To become your customer. So the big part to me will be the SEO and WordPress By far is the most SEO friendly content management system in the group So if you use a right plug in due to some settings you will be done In light the technical SEO part in life for the minutes It would be a lot easier to use it with WordPress So I'm not sure this is a stupid question or not. So how does it work? basically just a single sentence if There's still just mean of relevancy and the popularity in technical terms It is the key works the content itself Which which consists of different combination of key works and the links links It's like the backlinks and then internal links which are crucial and and hard to get as well So Anyone know this guy? ex-google CEO Eric which he was in an interview by by a reporter that that reporter keep pushing him to ask how many what are the reasons for my website to rank up and down and Eventually he slip out that there's a 200 what we call ranking factor To to make a website to rank on the first patient art and you do not need to know 200 of them Maybe like 30 of them. They stay for long and those are more more Important like a framework of it and Google actually changed a lot for what they show Recently so this is a search search engine result page for the desktop surely you guys know It goes for the title links and description and then the site link right some of them They don't have sight link sight link are those little things here If your content have installed some plug-in it will be automatic be up there and you have a higher exposure For people to click on your contents And for mobile I remember like three months again. They put something like this Something called favor icon, which the result page look a little bit different But a lot of people did not actually use that they just put their logos in and it's quite hard to tell the label this is actually my website and I have no logo at all So I just put an arrow so make people think this is a link you should click on it So it's it's you know, it's it's like a kind of little little strategy that Because it's weird that it's more like a psychology stuff if I point to something you guys will look at that, right? If I look at that thing you will follow where I look at right? So it's more like a action I want you to follow because if Luckily or unluckily you click on my link once I will retarget you with S. So that's another thing So from from a lot of website, I've been serving Roughly, there's about 70% of the website. They actually are using using mobile device, but I still see a lot of Website design agency when they do the design they actually start from desktop And I have no idea why they do that to give you a design for desktop But that is only serving for like 30% of the people, right? So if you want to plan your website or strategy in wordpress, you should actually put more effort in the mobile now instead of from the desktop and Another thing is meta keywords anyone have meta keywords you guys know what is meta keywords, right? Okay, you guys put meta keywords in your website. No, no, okay good Because it's no longer you since 10 years ago, but I still see people putting meta keywords in their website This is useful. No, it's just harmful. Probably not. But why do you put it there if it's just some users, right? Google said 10 years ago. They didn't use it Google saw Google Yahoo saw Google actually announced that so they follow But some guy actually find out that they still do But now they shouldn't but it was 10 years ago and being wasn't using that as well If you use it wrongly in the meta data, it will become something called spam signal. It will make it even worse So the other thing I would like to talk about will be the Google Agrophone I'm not going to talk all of it mainly on those two the mobile and the ring ring So in four years ago, they launched two big agrophone update basically Google updates their agrophone about Two 200 times per day now So you do not you do not need to worry about too much because some of them they are they are minor So in 2015 they launched agrophone for mobile, which is very important Of course, the other one is ramp ring, which is the first AI deep learning Agrophone for large scale of Search engine like this So what it does is that it becomes a brain for the Google search engine They will understand what you search and your intention behind your search in order to give you the result This is how it how they do it and you cannot do something bad in order to trick Google to rank your site anymore because of that as well so How do I how do I know Google actually? Find my website or they will rank my website So I want you to take a phone out and and have a test I'm not just for take a picture have tried try it on your own Can you type like sites and then calling and then put your domains in I suppose you guys have website Right, so you can you can put that in your browser If you're using mobile you can you can still do it, but if you're using desktop it will give you a number that Google actually index how many page of your website so you can get a general idea that Google index how many page of your website, which means it is the chance that your page can actually Rank in the Google so and anyone try that you guys have all right great Okay, so the concept is Google first they will chrome for for links for contents and then once they chrome your page They will consider whether they will index your page in that database or not If they have indexed and put into the database you can use the previous Syntax to check how many page has been indexed only the page they have indexed you can optimize Otherwise you cannot optimize something that Google hasn't indexed yet So there's a free top ranking signal for for the SEO from the 200 of the ranking signal So the first two you have seen it which is the key works and then back clean The third one is relate to something called rent bring which is user experience for example How long how long people will stay in your website? Do they only see one page and then they will leave things like that and Google can easily know how long people stay in your website because you guys Install Google analytics right you use Gmail right you lock in right you use Chrome and You use Google go to a link and then click back if you don't like it, right? So all the information they collect will do determine that Your website UX is good or not in order to bring your site up or down So a simple idea will be if someone search for keywords say angers to say and If your title is good enough more people click on your link it gives a strong signal that People will actually like this link better than that and then from time to time they will move you up so this will be the idea of the UX and The other thing is if you have content in your website But your site might or might not be ranking up in the site in Google But do you know the intention of searching a certain key works in order to reach to your site? there's a few Types or search intentional For the first one is like an informational It's quite hard to convert them to a customer for example people just look for the best look for the for example Smartphone they just type different thing and then the commercial intention will be like they type like best off Smartphone so they give give a more more like comparison kind of stuff To the user but this is not exactly by the point they want to buy it They are more like in the face of Considering and the navigational is more like the branding, you know the most search in Google in the growth is Facebook.com Right people actually know the domain, but they go to Google and then they search it for some reason so the Navigational is still very important and then final which is the transactional one is people Who are searching like buy iPhone or they search for iPhone keyboard, which they don't have but people still search that When people search for particular key works that which drive People to buy the products or surface that will be transactional and this is why Those key works are more expensive And if you do have some key works relate to those expect it give you More more opportunity to rank in Google search and Just to give you a general idea that this is a reports from marketing Chucks that showing the guru actually dropping the advertising while Amazon is increasing More people actually put advertising there. The reason is that if you go to Amazon What you what will you do you go there to buy stuff, right? You don't research there, right? So you put advertising there. It is all about Transactional so I put advertising there people go to the product. They buy it so people up the merchant or the brand actually recognize that so that's why they put more budget there and Google actually knows that and they Although they are still the market leader But they they got worried and that is why in the past year You can see Google change a lot of the things when you search it For example the favorite icon for example the feature snippet or they put more different stuff in the Google search in order to Make the user stay on the search one particular Thing is that something called a mp. I said a mobile page In the past when you go to Google you click on link, right? You go to a separate page open a new window, right? But now when you click on that some of the site it will be like pop up Window you click close. It will stay on your Google search page The reason behind is that because the traffic their monies are dropping So they want to keep you longer to your to their search engine, right? So that is the idea behind So I would like to let you guys to do a really quick keyword research Which will help you to do For your website. So basically you could type in some key works in Google now You can try that so If you do that say I want to find an English Chaser if you do that it will show you something called Google suggests, right? It's it's it's simple But if you move your cursor to the top up to the front It will show you other other key works as well. So you can simply take those suggested key works from Google and Try to see whether your content actually fit for those and the reason they put those Keyworks in is that Google knows those are the popular keyword search or or phrase So it already tells you what are people searching in rankings So as long as you put more similar key works or phrases in your content Make user or make Google easier to understand your content actually match the user search Intentional right and it will house your website to rank on the top faster And this is Google suggests and then I will move to the bottom and then the other This one may not have one Maybe I search other stuff. Let's say On the bottom right here, this is something called related related key works or what we call LSI a latent semantic indexing So it means that it does not necessarily need to have the exact exact Keyworks of what they search as long as it has the same meaning it will show that and If you do that to your content You will be like I'll rank some of your competitors already and The last thing I want you to have a try in your mobile as well is you go to a web You go to a search Let's say you search a particular key works and then you see okay This is my competitor and then I click on it and Then I click back You will see something like this. This is actually new since three months ago, right? Only happened In more it actually start immobile desktop is recently happening as well It will show you people go to that your competitive website. We also show Those key works as well people are more interesting in those as well But I'm not telling you to go to your competitor and then to click back because it actually hurt the SEO You guys Because I go to your website for one second and I go back the bank their bounce rate increase And then the time one side is like lower, right? So I don't tell you to attack your competitor. I'm just saying this is a way to do a competitor research, right? Don't be evil. Yeah Right, that's just a screen now for astro. So the other thing I would like to talk about would be the content strategy for the SEO and I need to do that quick and we have five minutes left So this is a question I got asked a lot of the time Do you have a lot of content with is it is it better for SEO if I have more frequency update more Article in the website. Is it is it better there in SEO? Do you guys think yes? Do you think yeah more content more frequent for for SEO? Yeah, and anyone. Yeah, fresh corner Anyone say no no one right. There's a couple of that there you want to talk about that So I want to give you an idea I Had a website, but this is in in in traditional Chinese but just to give you a brief idea let's say I search WordPress Hong Kong and there's one of my site I put it as a testing, right and Let me go to that home page for this particular website. I Only have free article does it and all article actually published since Ten months ago. So it is old and it is definitely not a fresh content It is only three piece of content, right? So that is better for SEO, right? All right Let me give you the Google analytics of my site All right, since I published the first content only three content action Eight months ago. Yeah, and I did nothing. That's it. And then it just keep rising. I'm searching for the During this few months for on the top. You can see it's only for the organic search so the traffic is for SEO only from Google traffic and I did nothing else six Eight months ago content only three piece of content and it keep rising. Why? Because what you actually need is Not just fresh content. You do not need to have a lot of content in order to rain at the top In Google it doesn't work like that Google does a really simple job You go to Google you search or something they give you the best result of what you search That is what they want to do. They don't say I give you the result Which the publisher give you the most content or most update content? Of course, if you're saying I would like to buy an iPhone I give you the latest one, right? I will show you the result of iPhone one or something like that But it just didn't work like that way. You do not need to have a lot of content in order to rain really high So let me show you what my content is. So for example, this is One of my content. Let me show you how many words I got I got about 5000 traditional Chinese word here, which is equivalent to roughly 10,000 words in anger, something like that The point I'm trying to make is I do not know how to write Chinese. I actually use Voice to tax in order to make this and I do not do that by one goal.  You can see it like a book, right? And the index page alone is 461 word But the index page is good because if a user seeing such a long Pose they actually scare it, but they can always click on only the part they like to see and Because of that they can actually search a particular key works in Google and It will show something called sight link, which I show previously It gives you an extra benefit in order to show to the user when they search a particular key work. So What you need to do is not Frequence content is not Really a fresh content. What you need to do is something that people want to see So that's the whole idea and this is the expert for the UX as well And if you do not like to write that's fine. I actually put a post like this I asked 20 people who are experiencing Wordpress. I just ask them really simple question say What do you think what theme do you actually use and what plug-in do you use and then I just wait for the answer That's it and then I got six thousand words here on the next few days. That's it and This is really an easy way to do it and also This strategy is good for something that if you ask someone for their opinion and they put their website in if you are being Interview normally they will share this particular link in their website, right and and in Facebook as well So it helps to build a backlink in a sense Because I'm actually running out of time. I have to go to the last slide Which is my content but my content is in Transition of Chinese you can email me. I got a fan page as well I got a few hundred people there and I use a lot of different tools in order to increase a reach To avoid too much competition in just using Facebook or IG I use a lot of different tools That's all for my speech today. Thank you very much I saw everyone taking a lot of photos. Any questions while I'm at it? The the fresh list of the content the number of the content is not bit Let's say I only have three piece of content in my website, but they are long enough. They're in depth enough So people actually recognize the three piece of content and rent a lot of different keywords relate to the content because of a content They are long enough. I can I can put a lot of different keywords inside the content So the content they are important, but they have to be expert enough and long enough for Google to understand that When people see the article like 5,000 work it give them the example it give the impression like wow That must be good, right? Maybe you haven't seen it, but you can send to your friend So that is one of the way the long content will help in the sense Right It actually doesn't doesn't really matter because you cannot put all the content on the home page, right? It would be One page, right? And you only got one chance for the Google to see us, right? Home page is is more like on my blog Home page is like indexing for the three different Blog posts are more like a diversified but for the for the SEO aspect It doesn't it doesn't need to be as long as you submit the link to Google. They will know Yeah, that's the best Yeah, so you mean search console So yeah, basically since 2011 Google analytics actually shut down the key works, which you you were able to see in the past What key works people search and then the Google website, but since 2011 it doesn't work that way because they replace that We want to keep people piracy. So we shut that down So you need to use something called web master tools in the past, but they renamed to a search console last year So it gives you an idea exactly what people search and your your key works position for people to search To show what key was actually are doing better and you can compare Month by month or certain key works are they are they growing or are they dropping or is there any new? Opportunity of the key works. They might be rising. So that's only you need that if you want to understand What people search in order to find your website? Yeah, but you do not need to do that inside The the Yoast SEO plugin. You just go to Google search console and that will be fine. Yeah What happened it works It will show some figures in the Yoast as I remember because I didn't use it Because if they want to make it better, they need to keep updating the API, which I don't think they will be that frequent Yeah, the other thing in in the search console is that if you want Google to find your site faster You need to submit a XML sign map Yeah, that will help a lot. Yeah Hi, I would like to hear your opinion regarding the UX so as we said the amount of traffic also affects your ranking. Yeah, but nowadays people rarely go to the second page, right? So this means that the pages which are already on the first Google pages get the most traffic How do you think it would be possible for the new content to be ranked higher? Good question. So so basically what I also would do I would go to Google and let it fix and then I would go to like in the past month the top traffic pages Top traffic pages means Google already found that page, right? And you got traffic in that page What you could do you put internal link? From that traffic pages the idea of Google find your site is simple they go to a Very frequent Visiting page like the top of her page and then they will look at it every single day to see any update of it If you put something there, it will help Google to chrome from this page to the new page Which mean Google discover the new page faster? So it does help a lot if you put internal link But you don't put internal link in a very lazy way, which means you just stuck your link there It doesn't work, right? You need to put something what we call a text anchor. You specifically link a key works Internally to the second page to tell Google this specific key works Belongs to the new page as well. So it will house Google find it faster And then how Google to rank the right key works to the new page. Yeah Thank you, I know you probably have a lot more questions, but please look for Ivan. I'll be here all day I know where to go. I'm not going back Hong Kong today. So yeah That's an offer