The following is a presentation of TFNN, the morning markets kickoff with your host Tommy O'Brien. Good Monday morning, everybody. I'm Tommy O'Brien, comedy live from TFNN, 8.30 AM Monday morning kicking off the first day of June. Hope everyone had a good weekend out there. Lots going on in the market right now though. You wouldn't know it by looking at the charts. You got the S&Ps right now, we're negative one point, trading at 3,040, NASDAQ futures negative by 27, that's about three tenths percent, trading at 95.32. You got the Dow up six points, trading at 25,381, a lot of political unrest, a lot of unfortunately violence, rioting, a lot of peaceful protests over the weekend as well. So many stories going on, we'll kick things off. You see the action in the S&Ps, here's where we traded, Friday action. You climb to a high to end the month, quite a run. S&Ps climbing up there, we actually ended out at about 3,057, that is the 445 print. You back it up to where we were as about four o'clock, sitting right where we are now, 3,039. Overnight we were as high as 3,055 and then quite a sell off across the board. You saw the S&Ps at almost 4 AM this morning. You go from a price tag of 3,055, we're looking at 15 minute bars within the span of 45 minutes, you're down at 3,020, 35 points just like that. But guess what, we've clawed back now approaching 20 points of those losses and what did that story have to do with? The headline before we get into the charts, China halts some of US farm imports threatening trade deal. So a lot having to do with trade, you had the press conference with President Trump on Friday, things pretty calm in terms of what could have happened there, in terms of the China and the trade deal and what the US is going to do, market accelerate tire. But you have even today, China may be escalating as Chinese government officials told major state run agricultural companies to pause purchases of some American farm goods, including soybeans as Beijing evaluates the ongoing escalation of tensions with the US over Hong Kong according to people familiar with the situation. So state owned traders, Coffco and Sinnoh Grain were ordered to suspend purchases according to one of the people who asked not to be identified. Chinese buyers have also canceled an unspecified number of US pork orders. One of the people said private companies haven't been told to halt imports according to one of the people. Nonetheless, the markets across the board, you see the drop in the S&Ps, let's jump over to the charts. And there's your S&P drop, I mean just huge moves to kick off June trading. We'll see if we can continue the volatility from May, you're looking at a VIX right now floating in around 29. NASDAQ 100 on that news trades from 9580 down almost 100 points. We're now trading at 9519, Dow 30 traded from 25,500 down almost 300 points on that news. We're now back at 25351. There's crude oil, crude above $35, 3523, gold was trading higher. You back it up to 2 AM, gold was above 1760. And trading 1744 and the euro US dollar right now 111.10. In terms of what else you have happening around the market, we'll jump into stocks with action today. Lots of headlines out there and Eli Lilly, why not? That headline I had that up. So you got Eli Lilly, they're gonna start human trials of a potential coronavirus treatment. Eli said on Monday patients have been dosed to test its potential antibody treatment designed to fight COVID-19 caused by the new coronavirus. Shares coming in, LLY. And you see the spike higher from about 152 to 156.40 so far this morning on that news. Cody, so makeup, Cody named Chairman, CEO with Harf becoming the cosmetic cosmetic makers fourth CEO in less than four years. I believe Cody's the company that purchased Kylie Jenner's brand. She was also out, not sure if you saw it, maybe we'll pull it out with a big Ford story talking about even falsifying records to become a billionaire. She's not quite a billionaire as they put it. But don't worry, because it's like 800 or 900 million there for Kylie Jenner and that makeup brand. The announcement comes as Cody and KKR signed a definitive agreement to spin Cody's hair cred care brands into a separate company, 60% for KKR, 40% for Cody. Cody shares through all of this. So there you see up a bit from 360 to 389 in the longer term. Look at that drop, 13 to three and still sitting pretty close to the bottom of the rung there for Cody shares. So Amazon got an upgrade, Morgan Stanley raised its price target to Amazon 2800 from 2600 saying it expects faster forward growth for Amazon, even if overall consumer spending weakens. That's a strong statement, faster forward growth, even if consumer spending overall weakens. Firm has raised its earnings estimate for Amazon while maintaining its overweight rating. Amazon just bent a powerhouse through this, 2442, you're basically unchanged. I mean, crazy, we're up 50% off the lows you had at the low of the market, 2440 right now for Amazon shares, the king. Zynga, so Zynga notes an acquisition, Turkey based mobile game producer, Peak, 1.8 billion in cash. Peak is the maker of the popular toy blast and tune blast mobile games, I not familiar with those. Separately, Zynga raised guidance for the quarter and full year, not including any possible contribution from the peak deal, ZNGA.  So Caesars Vegas, Caesars plans to reopen a terrace Las Vegas casino this coming Friday with initial consumer demand on the Las Vegas Strip following casino reopenings much stronger than expected. We'll pull up Caesar shares in a moment, but Las Vegas Sands and when I pulled them up, they're not really much changed these two. And it's talking about Macau revenue. How about falling 93.2% in May? Another way of saying that is that they did 6.8% of the business that they did in May compared to last year for those two casinos. We'll start it off with Caesars though, they're coming on Friday. Things look to be on the demand side in Vegas, very nice 1139, you're up to 1190, we're sitting right now at 1149. And then you have the two over relying more in Macau. And as you see, you come up with those numbers and they're already factored into these stocks. These stocks have been pummeled. This is remarkable, you get the number 92% business down year over year. But you just went from 150 down to 35, we're sitting at 83 and pretty much unchanged on that news. And Las Vegas Sands as well, you see unchanged, we're going to open at about 48, but you traded from 74 to 33, sitting at about 48 right now. Delta said it's working with its pilots Union to up, you know what, Siri's talking to me somehow on my phone. What's up with that? Okay, here we go. Delta said it's working with its pilots Union to avoid furloughs of about 2,300 pilots as it tries to match pilot staffing with reduced demand, airlines, I mean the logistical nightmare of trying to balance all of this when basically customers just cease to exist from 60 down to 17, we're trading at 25 unchanged on that news. Checking out the VIX as we wrap up this first segment, you saw the negative action in the market on the China news in terms of not buying commodities. You saw the VIX spike to 3050 last night at about 4 AM, you're sitting at about 2962. Checking out on the S&Ps right now, S&Ps, there's your acceleration on Friday and let's back this up for a little context. Because the high on Thursday 3065 didn't quite get there towards the close on Friday, didn't quite get there overnight as well. And for some context on a monthly though, so that you can see as we wrap this up, couple strong months there in the month of April, the month of May, I mean, look at that month of May. Finishing near the highs were above 3,000. We'll see how June holds out June 1st trading. Stay tuned folks, come back, see what else we have on tap for Monday trading. Stay tuned, I'll be right back. Many of our new listeners have heard about the Tigers Den. The Tigers Den is a lively community where professional traders and investors can meet, exchange ideas and information in a comfortable moderated atmosphere. Hear all of the TFNN shows, plus see all the charts as they happen live and have access to archives of all of those charts. 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Welcome back folks, markets trading a little bit negative, NASDAQ futures now negative by 33, S&P negative by 2, Dow basically flat. On a longer context just to see where we are putting these, I mean charts starting things off with the S&P all time highs 33.97 in the futures, February 20th. We're now flirting between a 618 and a 786 retracement, you jump to the Dow, we're basically oscillating for a few days right around the 618 retracement. And then the juggernaut of the mall, how about it the NASDAQ, I mean check that out, right? A slow rise even from the 786, we're just mellowing right near 100% climb back all the losses from over 3,000 points, we're now approaching 3,000 points from that low of 6628 only March 23rd, you're talking about barely two months, the index has risen almost 50% from those lows, climb back all that in the NASDAQ. In terms of what else we have happening around the market, so Friday we get the jobs report non-farm payrolls for the month of May. For April, pulling up the numbers here, I have the story, let me jump over so in the month of, we'll pull it over so you guys can see as well. Friday's release, May jobs report likely to be the focal point of the week, you're gonna see a lot of trading and volatility. Once you get to maybe late Thursday, Thursday, you're gonna be waiting for that, doesn't mean there can't be a sell off on Thursday ahead of maybe a potential big number. They're gonna be looking for 8 million jobs lost in the month of May. That is down from, I believe it was 14 million, where are we? Excuse me, no, down from 20 million the prior month, there we go, 20.54 and they're looking for 8 this time. Economists anticipate another historic decline in unemployment, so unemployment expected to rise to about 20%. Weekly jobless claims peaking March 29th, they have come down on each week, but we're still dealing with 2.1 million weekly jobless claims. The largest on record ever was only 700,000 prior to this. So even if this curve begins to flatten, which it is, to put it graphically on this chart of where weekly jobless claims, the prior record ever was, right down here, like 700,000. So if that takes a long time to flatten out around that time, still a long time until those jobs are, we should be seeing positive, not weekly jobless claims. Nonetheless, Friday's numbers should be a big one. Other action in terms of earnings going over some of the companies to look for, there's your economic calendar, there's why I want the earnings calendar. So Dick's Sporting Goods, they're out with their numbers before the market tomorrow. Road strike, gaming, and then Zoom, after the market close. So Zoom, they're rolling out new encryption, jumping back, why not? I know we had a headline for them ready, Zoom. They're gonna begin rolling out stronger encryption to prevent so-called Zoom bombing. Other people jumping into people's private Zooms by uninvited guests to conferences, Reuters reports. However, that the move will only applying to paying Zoom accounts and not to the company's popular free accounts. I'm not sure that's a smart business decision by Zoom. They have had quite the run up. I think they just had a second offering to raise, God knows how much money, a billion dollars or something like that.  Let's pull up the chart. There's your taking higher all the way up to 185, 183, 49. We were just at 150 last week. I mean, crazy, you're up more than 20% from there. But longer term, talk about an acceleration. We were just trading before all of this started at $70, we're now gonna open at 183 on Zoom. Big numbers there. In terms of jumping, other companies to look for, so Dick's Sporting Goods as well, Dick's. During this quarantine, actually, I bought a pair of sneakers from Dick's been doing some walking, running. And it was pretty cool. They said they basically had curbside takeaway. I felt like I was at Outback. I ordered it. They checked in when I got there. They walked out a pair of sneakers, put it in my car and I was gone. It was pretty good service. From $50 down to $13, but talk about a pop. We're trading at about $36.31 by $3606, Dick's with their numbers. Before the market tomorrow, we got Retail, American Eagle out tomorrow, excuse me, Wednesday, Campbell Soup, Candidate Goose before the market open, Thursday, Broadcom, AVGO, Dock Usain. Dave White has talked about that company a lot, in terms of maybe super well positioned to capitalize off all of this, and look at this acceleration, folks. You trade at the beginning, the fall off from 91, down to below 70, and then talk about a run from 65, and we're going to open even higher at about 144 right now. Even last week, putting it on a shorter time frame, from 120 to 145, just from Wednesday trading action just doesn't stop. It makes sense. There's no reason in this day and age that anything needs to be signed in person. You can sign just about anything online. And I imagine that is the pitch of a company like Dock Usain, and it showed in their chart up to 143, quite a pop. Broadcom, AVGO, let's take a look at them. Is there out with their numbers, 290 right now? Some of these charts are just amazing, from 331 to 155, and we're going to open at about 291. Talk about a v-shaped pop, haven't made it quite back up there, but the chip sector, charging on. All right, other companies with action so far, Google. So Google postponed the unveiling of its new Android 11 mobile operating system. It had been scheduled for Wednesday, but amid the outbreak and protests across the nation, Google said now is not the time to celebrate those protests, those riots, some tough deals. And you look at Amazon, Target, Apple, they're going to scale back businesses in cities hard hit by the protests, can't blame them. Amazon owned Whole Foods, Target, Apple, other major retailers, temporary closing stores across the country as protests against police violence continued on Sunday. And those protests, a lot of peaceful protesters out there, you got to encourage that. At this time, people are hurting, but turning into riots, damage, violence, all of that, not okay. Retailers such as Whole Foods and Target adjusted store hours, there's curfews going on. Many curfews out there, so some of those retailers dealing with it. You have Tim Cook out with an email, excuse me, to Apple employees. Many CEOs, rightfully so, have no response, especially when you're dealing with physical locations like that. And people may be being at risk and that's good that they're not putting them at risk. So United, they're going to cut 13 of its officer positions as part of a restructuring. So trimming some of the fat at the top, it also said we'll add some international flights back to its network in July. UAL is their symbol, basically unchanged, we're still flirting at the bottom. I mean, these airlines, it's going to take a while to get back to the bustling. Imagine the bustling airport, the airport was always craziness, right?  It's going to take a while until you're comfortable to the point of just packing people over and over and over. And then you're waiting in the terminal, then you're waiting in the line to get in the plane. Then you're in the plane and you're in the line in between the seats, right? Just keep all that in mind when you make a high risk, I would say anything high risk investment, trade, gamble on any of these, let alone the cruise ships, all of those. You had Boeing saying potentially one of the airlines might go BK and any airline is going to say we are not going BK until the moment they go BK. Checking on our VIX 2969, markets S&P 9 is 6, you get the NASDAQ negative 40, all the markets slightly in the red, but we were dramatically lower on that China import news with commodities. Stay tuned folks, come back after the break, finish up the program, see what else we have on tap for Monday trading, first trading day of June. I'll be right back. Back in the day, I joined the Hotel California in 2006. And like many of you was drawn in by as well as whatever you think about you bring about whatever you focus on grows. You see, I believe that everything in life happens for us, not to us. And Tom ignited the fire within me to want to learn how to master the markets. So how did I go from knowing nothing about technical analysis to becoming the number one market timer for the S&P 500 in 2018 and the number two market timer in 2019? 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It includes a special blend of ionics, oil based vitamins, minerals, baddie and amino acids in an easy to use liquid form. Primal edge is powered by highly concentrated folic and humic acids, nature's preferred delivery system. They have been called miracle molecules because like sunlight, air and water, life cannot exist without them. That's right Paige, they ensure we receive all the nutrition we need to be healthy and thrive. We take it every morning. Primal edge, formulated and approved by Niko and Paige of living a primal lifestyle. Buy it today for just $89. Click on the primal edge banner on the front page of TFN.com. Don't forget, you can listen to TFNN live on your mobile device 24 hours per day. Go to TFNN.com and hit watch Tiger TV. That's TFNN.com and hit watch Tiger TV for the latest market information. Folks, S&P futures negative by seven at about 3,035 you see though in about the last hour and a half. So it's 7.15 bar. We were as high as 3,047, the S&P has now slipped 12 points giving up some of those gains that low overnight to keep in mind. We are now about 15 points in the S&Ps away from that spike low. When you put it in the NASDAQ, that spike low in the NASDAQ last night, you're dealing with a level of about 94.81 and we're now pushing, excuse me, the low, yes, yep, 94.81. We're close. We're closer than I thought. That's what made me pause for a second. 94.81, we're trading at 95.19, so you're talking about only 40 points in the NASDAQ from that spike low that we had. You heard the commercial over the break folks, given a plug to our man, Steve Rhodes, mastering probability. The ad mentioned that folks, I don't think even Steve gets enough recognition for the achievement he had. Number one ranked market timer in 2018 by Timer Digest. Number two in 2019 by literally decimal points folks, a remarkable achievement doing well in 2020 as well. Of course, check out mastering probability, lots of great subscriber webinars come with that service. A 30-day money back guarantee, so you got a whole month to try that out. If you don't like it, money back guarantee, no questions asked. Check that out. You can still gain access to Basil's webinar that he did on Thursday night. Sign up for the opening call as well and Gold Report, Goldby Rockin. We're gonna finish it up with Gold. Gold Report out every Monday. Well, Tom's gonna be issuing a new Gold Report literally in the next half hour. So check that out and we'll finish it up with Gold. Excuse me, quite an acceleration. I was gonna say overnight, 1760 for a little context on Gold. We're dealing with 1788. We're right near that upper end of the spectrum for Gold as we inched and see what happens today. But 1744 right now as we send it off to our man Larry Pezzavento. Coming up next folks with Trade What You See, Fibonacci 24-7 as well. Check them all out. Money Back Guarantee under the newsletter tab, Larry puts out an amazing report on Sundays as well. He's sending out reports with new trades already today. Stay tuned folks. Larry Pezzavento coming up next. I'll be back at 10 o'clock with Tom live programming all day at TFNN June 1st. Stay tuned folks. Larry Pezzavento coming up next.


I'm Tamara Cardos, and I teach in Northeast Pennsylvania. In Northeast, I did five years of special education, eight years of math, but this year, I actually moved to high school Spanish. What are your greatest hopes for the fellowship? Okay, so my greatest hopes. Well, first of all, let me tell you, I come from a very small rural town in Pennsylvania, so the population of our students is very homogeneous. There isn't a lot of diversity. So through this fellowship, I just hope to show my students how truly interconnected we are on a global scale and how they live parallel lives to students all around the world. And I hope through this fellowship, especially going to Costa Rica in the summertime and learning about their education system that I can maybe even develop partnership between my Spanish classes and an elementary school in Costa Rica, where we can have that opportunity where students can convert to one another and they can learn about their life in Costa Rica and our life here in the U.S.


Welcome to the nonprofit show, we are so glad you're here and maybe you are joining us again because this is a special week we don't do these very often throughout the year. But we are honored to have our third annual nonprofit Power Week with none other than the Dave Thomas Foundation for adoption. Today we have with us, not a new guest but this is her first appearance this week so Jill Crombacker has joined us. She is the senior vice president of marketing and development at the Dave Thomas Foundation for adoption. And I'm excited to learn from you as you share with us Jill best practices in particular around testing your marketing plan. We're honored to have this dedicated nonprofit Power Week, because November is special to your mission, which is National Adoption Month and so we've really helped you, you know, in the entire organization, bring more education to the sector across the globe so that other individuals can join your force, advocate, you know, do all the great work that we need to be doing for so many youth so thrilled to have you here with us today. Again, if you haven't met us yet, Julia Patrick, she's here, of course, she would not miss this week, CEO of the American nonprofit Academy, and I'm Jared Ransom co host also nonprofit nerd and CEO of the raven group. Again, honored to serve alongside day in and day out because of our amazing partners. So a shout out of gratitude goes to our friends at fundraising Academy with National University. Bloomerang, your part time controller, nonprofit thought leader American nonprofit Academy, staffing boutique nonprofit nerd, as well as nonprofit tech talk. These are the companies just like the Dave Thomas Foundation for adoption that have allowed us these opportunities to have conversations of high high level we get into the weeds we get into some heavy conversations, but they're all around what could serve you and your nonprofit organization. Good news if you missed any of our previous episodes or any of the previous episodes of the Dave Thomas for foundation for adoption team members this week. We've got you covered, you can download the app and watch listen to us on the app you can also stream us on broadcast, as well as podcast platform so we're here for you you're you're viewing pleasure. But again, we are thrilled for our guest today. She's joined us previously again third annual. But we what we love truly with Jill Krumbacher, you are one of our rare guest Jill that serves in a dual role and that is that you oversee marketing as well as development. So welcome back to you. It's always a pleasure to be with you ladies you always make this a fun conversation so I'm excited let's go. Okay, first I've got to ask, and I know, I know things change but could you just kind of give us an overall about how many people are on your team, and how you really do have two major focuses that you bring together. Can you share a little bit with us. Sure, sure so we've been a growing team and we're still growing we currently have on both teams combined so we have a marketing team and a fundraising team that I'm that I manage, and we have about 22 folks all together so we've got, you know, roughly it's roughly split between those numbers so we've got, you know, a sizable marketing department and and fundraising department and their work for us is so intertwined that it's just, we decided not to try to separate it. So, we're one group. Yeah. It's amazing. I've got to ask it within you the structure. I mean, I would imagine you do have some remote employees but are your teams like physically together or are they kind of adjacent like how do they physically interact and engage because so many departments completely split and a lot of times they're not even in the same buildings or cities. Right. We are still mostly based here in Columbus, Ohio, we have a beautiful three story building that we get to spread out and we've got a few employees that are remote. We're the most part the marketing and fundraising team are all here. And we all are on the first floor of this building together so we're all on the same floor. We, we've got, you know, some, some, you know, our marketing teams kind of over here and our fundraising teams over here but we're all on the same floor we're sharing the same kitchen where we're one big department we're celebrating each other's birthdays and all of that. So, we really do physically sit in the same space, really. Good. It's good to know. It's, it's, it's fascinating. Yeah, and it, you know, I was sharing earlier, my preference is when there is a Jill Kronbacher there is someone that oversees both of those moving pieces because they work so synergistically, I believe, if we're doing it right. You at the organization has done a lot of fantastic work you've done that, but let's talk about how you have tested marketing, and in particular we're going to talk about how testing marketing is not revenue measurement. This kind of helped me perplexed when I first looked at that so what does that mean. Well, revenue was part of a measure but it is not the only measure by far and really to be to be, you know, truthful with the audience we are still on this journey of figuring this out so I don't come from a we have this all figured out you know posture. But we have realized that we need to test our marketing, because there are two, we believe there are two key components to raising money are our our goal in raising money. We have to have a lot of mark fundraising efforts which the marketing team supports all of those through all of their channels, whether it's direct mail or digital right there supporting all of those. But also to fundraise you have to have brand awareness, somebody's got to know who you are. Right. And that is 100% a marketing function. So, we are always measuring both we are measuring revenue and if that's going up, but we measure our brand awareness, and it is a tough thing to move.  And it's really hard you know you've got organizations out there that can spend hundreds of million dollars a year to get their messages and brands built, you know, in the for profit space. But you have to have both of those things and so you know really we came to this journey of realizing we had to measure marketing because our fundraising dollars were going up because of the volume of fundraising. But our brand awareness wasn't going up as much as we would like to see it and so we're sitting here perplexed. Both work together when your volume of fundraising is going up there's more communications out, and more people will know of you, but we weren't really lifting that national brand awareness as much as we wanted and so it left us with the question of why not is something wrong with our creative. There are right there are some of the things that we do are fundraising focused but you might not know the difference between just a brand awareness we spend money just on brand awareness and we spend money just, you know, on fundraising, and the differences can be slight in in, you know, in how you're doing things and if revenues coming in and you're called to action at the end of it, but we are spending money on both things. And so we started to ask ourselves. Okay, well before we spend a whole lot more money on brand awareness just getting our name out there we got to make sure we have the best creative. It could be you all it says it's the Super Bowl one on one conversation right. It wasn't this add so hilarious whatever the storyline was everybody's talking about it the next day but nobody remembers what the organization was. It's the same thing here. And so, as we're trying to grow nationally, we've got great causes. And if someone's just feeling like being more philanthropic, or they come into a windfall of money who knows something exciting they're thinking, who am I going to give this to. If you're a name that can come up in that outside of they received a fundraising letter or they saw something digitally, if you are a name that they can think of that puts you in an opportunity that you wouldn't be in. We want both we want brand awareness and cause awareness the cause of foster here adoption to grow. And we want our fundraising dollars to grow. And so we realized, we need to start testing our creative to say, at the end of this, after they watch this along with 10 other things do they know who we were. Did our name get through. Or do we need to change our creative so that our name is bigger and bolder and in this places that at that place and all of that kind of stuff. So let's ask you to dig into that brand awareness testing because that's a heavy lift. And I would imagine most teams are just frantically worried about their creative and not even the deeper meaning so what does this look like to you and how do you measure this along with the retention. So what we, what we decided to do is we started reaching out to research, you know, firms to help advise us say we need to know if we're stacking up after somebody watches our ad. And again, we're we are looking at radio so could be hearing it we're looking at PSAs which are heavily TV for us. We're looking at digital ads billboard ads so all of those things how do we know that they're going to remember our name we can triple our spending and they're still not going to remember our name because something's wrong with it right so. And we have gone about it in a couple ways so one is of your set of creative how do you know which one's best this billboard ad or this one. You know within your own set of creative so you can test against your own creative and that would look something like you partner with someone online. A survey company let's say, and they show your billboard and then they ask the consumer a bunch of questions that have nothing to do with you. And at the end they say, what was that billboard ad what organization was that for at the beginning and that's not that expensive it's online research they're already doing the survey anyway. You're inserting a question into like let's say an omnibus you know a big, regulatory occurring survey online. And so you can insert all you know you're creative and see which one of your pieces is is at the end of that, doing better. So we do that to sort of narrow down which of our creative is the best for for holding our brand at the end of it. But then we didn't feel like that was enough then we take our best ad, and we put it in what's called a scatter reel. So this is where an online researcher would show our ad along with a bunch of other nonprofit ads, and then they would say which organizations, did you just see. And then we're like, well, we didn't stack up against this organization, and any of these why, you know, and there's no exact, all you can do is sort of look at that ad and be like what is it about it okay well they had a bigger logger it was a different color was, it was on the bottom of the screen the entire time or it was, whatever it was. So that's kind of the two ways that we're going about trying to figure out if our brand name is sticking in what we do. That is so fascinating for me. I'm curious and I've not done my research on this Jill so I own up to this past the organization Dave Thomas Foundation for adoption ever changed its branding. Yes. Okay, we have. Okay, as far as our fonts and our colors and the images we use that sort of brand personality who we are, we have. Yes. Yeah, I'm just so curious because when that conversation comes up for nonprofits right they think that is the silver bullet if we just change our colors if we just change our name if we just become an acronym instead of this big long verbose title that is going to be the slam dunk that we're looking for right I feel like that is such a misnomer. I think it's part of the story you know I don't remember I remember reading somewhere that feeding America really saw a big difference when they changed to feeding America and before that it was like, I'm going to get it wrong but it was some food bank you know, harvest food banks make it harvest something like that but that that they really felt like sometimes a name change can make a big interaction but without major dollars and without, you know it's not going to matter that much and I think you have to be mindful how often you change things like that because you want things to stick and you want that to look like your brand and so when you've just built that. Right, you don't want to just totally read if you redo it you have to think about that I'm not going to be recognizable I've changed my colors I've changed my brand. Sometimes what's better is to just turn the dial. It's just turn the dial a little bit right and that can help retain some of that brand look and feel but keep it fresh and new. Yeah, I love really great advice. You do a lot of multi channel and we know that for sure right and so talk to us about, you know what you've seen in regards to your fundraising channels which include email digital direct mail probably others. What have you tested by way of these platforms and any others that maybe we haven't mentioned. Yes, so a lot of these are direct you know they are fundraising measures and so you do use fundraising as a metric but it's not your only metric clearly. Fundraising is one but you know anyone who's worked in the space for a while and kept track of their data you know you're looking at clicks. You're looking at opens, you're looking at opt outs, like I don't want to see this anymore I'm opting out. All of that stuff tells you something if, if, if they don't open your email they can't read your message so what is it about your email, what is it about the sender, you know we have tested different senders of our emails and a lot of organizations do a lot for us a lot of times it's Rita she's our CEO but sometimes we have when we have a big fund I was just going to ask we put Wendy Thomas the Wendy Dave Thomas's daughter Wendy as the signer or the chair of our board or just other people and it's amazing the different open rates you will find when a different, you know, name pops in there. So, for email I think that's really important on all of it fonts, colors, donate buttons that are one color instead of another is really important to test on direct mail. Kind of what I've learned is a lot of it is not. It's not what they would teach you in English class about these beautiful paragraphs that are, you know, you know, four or five long to know they're like one sentences with tons of underlines and half of the thread and, and two pages long who wants a two page letter right but that's when you test it that's what works people actually ingest reading by sentences and they get lost in the paragraphs and. And so I think, you know, testing options and a lot of these channels is just by continually testing a couple of sets of creatives that classic ab testing, and you can do it with a lot of money and you can do it with not much money. And anyone can send two emails just try to keep as much about it consistent as possible send them on the same day at the same time to an equally split list of locations that you know as much as you can keep as much as you can consistent. So that the only difference is the creative is as much as you can and see what different response rates you get. And so you can do that over and over again is continually changing and then once you've learned something not assume that that lasts forever things change. Right. I love that. I love you said let me ask you this. And I know Jared has a question I want to jump in on in terms of the creative. I can mimic the creative standards for email, you know, anything digital and direct mail so that there's that branding messages consistent, or have you developed specific branding measurements or protocols for those different channels. We, you know the one for us that is most different because we found a testing and our partners that behave the most different was direct mail. Our brand is still the same but again the way we write it and the way it looks is not what performs the best is not clean and neat it's sort of all of those things that I just described whereas your other you know digitally and your website doesn't quite look that way. So, our brand is the same but there is there are definitely differences. Where we have found doing things a little differently and therefore it looks different does pay off in some of those channels why I don't fully understand I just know that. That's why I had to ask the question because it's, it's really a very interesting and sensitive thought process to be looking at your creative, you know, depending on where it's going to go, and what the medium is so yeah. I'm sorry I jumped on top of you. Say, I've been so grateful to have my hands and a lot of different donor databases with the organizations I've had the pleasure of working with Jill and there are some systems that provide that AB testing inside their software and I just think that's fascinating. It makes it easy it makes it enticing. So I'm curious how often are you testing an email are you testing a direct mail piece or you testing an ad right like how often are you doing some of this market research. Great question. You know, I think whenever you step into something new you have to test it so if it's your first entree into it, for instance in direct mail. We sent out a couple of different packages and some are to current donors and some are to acquisition audiences so we write so you're trying to acquire donors. And we do a test between two packages and the one that fares best is the one we use for the next year year and a half. And then you know we sort of let that right it's see how the return rates are going and it was probably be 18 months to two years we would retest on something like that. Here. I think on on email it's probably it's similar. As far as the frequency goes. So I think about 18 months to two year across most things we would retest, but we're also trying so many new things that it feels like we're testing more than that because we just started texting. And, you know, there's larger organizations way ahead of us and probably small organizations right ahead of us but, you know, we were sending just engagement texts without asks and so we're testing those now and now we're going to make our first ask via text and so we're testing those and so every new channel when you dip into it you have to test the retest I think for us we're about 18 months. I appreciate that a lot because I know it's kind of like the shiny object you know it's, especially if it's built into the software it's like well let's test again let's test again let's test again. I'm curious as you, you know, talk about this the cost implications. I love that you mentioned earlier you know it can. It can be costly but it doesn't have to be so you know again as many of our viewers are probably looking at you looking at the branding right there's this misnomer of the connection of Dave Thomas Foundation for adoption and Wendy's. So I would love for you to talk to us about how you know you really looked at the cost of what you do again leading these two departments. And as Rita mentioned yesterday. This organization has not always been a multi million dollar organization right like when she came in it was less than a million. Yep, that's absolutely right so everything that we have to do that we do we have a very sophisticated board. So they expect return on investment. We've got it we've got to show that now in fundraising and in particular building a fundraising program you know the investment happens for a while before you see the payoff and so it's about painting that picture of any expertise you can get from agent how long it will take that kind of thing but I think that's really important to know, but there are. There are expensive ways to do the things and less expensive ways I know that there are a lot of small nonprofits who, you know when we do some of this brand awareness spend. We just spent about 75,000 to do that's the scatter reel and then the testing, you know, on our own creative on. So that gives kind of an idea of how much something like that would would cost, but you know I worked at other organizations or talk to other people and other lives where you just got to get scrappy, and you can do it. You know what, like, get together your ads. Have them play have some some questions together to test your creative against each other, have a survey built go stand out on a college campus give everyone five bucks for state for coming through and answering that question you know it gives you something. There are a lot of civic organizations, you know meetings of different people ask them to come in and do a quick little market research study and be on your way. So it's amazing how open people and I've done a little bit of that stuff you don't want to just get your friends and family because they're too connected. But but there are groups of people that you can walk in, get 100 people to answer this thing and it gives you a start, So, all the small nonprofits we all know where we're scrappy with the best of them. And, and this can work that way to you can find out answers, even with a small budget you just got to put the work into it, get creative. It's a great idea truly for many of these small to mid sized nonprofits, many of them have corporate partners. You know what can these corporate partners provide by way of a $5 gift card. You know we had a guest on from Atlanta, of course she dropped Chick-fil-A I thought a few times in her conversation, like there's so many opportunities I think to partner with your partners to get to these results and I just love because for you and maybe you and the others it seems so so basic so easy but many of us, we don't know where to start right like where where do we even begin this process. And even for us right we we want our brand awareness to grow faster than the even the money that we can spend on it we're larger than some other organization so our one of our big partners was Wendy's we were talking to their consumer research team saying hey we're doing this brand research and they do research all the time and they said you know we've spent so much money with this organization they owe us a freebie. Right. We're going to call them and ask them to do this thing. Right. So a lot of your corporate donors they have access to that kind of stuff and would love to ask their vendors to do that for you. Yeah, I love that and Jared you are right. We need to be connecting with our partners more than just asking for the next big check. Yeah, absolutely. To say how do we connect and how do we build this because it's good for them. Right. It's good for them and their teams and so yeah I love that I think that's fabulous. Well you know Jill it's just so fascinating to have you on with us and again you know as Jared said in the very beginning this is the model that you have of being the lead of both marketing and development is one that you know she wishes we could see more of and why it while it's incredibly arduous and so sophisticated at the same time it's so basic it needs to be the way we think about this whole process and so it's always super fun that you come on and that you were that you're honest and that you share this information. I just love it and I really admire you for it because I think a lot of organizations like you said that scatter real I mean how many organizations are going to want to share what really happened because there's a competitive set right. Right. Right. Right. And so yeah this has been amazing. Really great. Jill Krumbacher senior vice president of marketing and development Dave Thomas Foundation for adoption. Check out their website DaveThomasFoundation.org. It is a beautifully done website that works through all processes if you are engaged or considering being you know an adoptive family if you want to learn about advocacy. If you want to donate if you want to look at you know planned giving all these different things you have white papers you have a lot of incredible research and it is it's really a beautifully done resource that far exceeds I think what most organizations can even put together and so we can't say enough about this it's it's again DaveThomasFoundation.org and check it out. Before we let you go and we're going to talk to Rita about this a little bit more share with us why you and some of your team were in Los Angeles recently for this big 25th anniversary celebration. We just filmed with CVS the 25th a home for the holidays special and it is about adoption and heavily about foster care adoption and all of the waiting children across the United States and for 25 years CVS has aired the special we sponsor it and we are thrilled to be the website you know that the call to action as the special runs so we just got to film the 25th annual one it airs on December 22 at 8pm Eastern time and great talent that's going to be involved this year and we encourage it's a beautiful holidays that it gets you gets you ready for the holidays has beautiful stories of adoption so everyone should tune in. I love that and I need to go pick up my my frosty tag right because that was that was a big gift for me last year where it went in a lot of stockings it was tied to a lot of cards it was like I'm definitely going to do this which I have a special connection with frosty. Anyway so having this as a give away for my family and friends was just fantastic. Yes, and and use those to taste the the peppermint frosty. Oh, we will have to do that you know our executive producer mentioned the pumpkin spice for uh huh. Jill you're always fantastic this entire week has been fantastic it is not over yet because we do have tomorrow, but we've had phenomenal leaders from Dave Thomas foundation for adoption. Again the third annual nonprofit power week so thank you for bringing these conversations to the forefront as we help to advocate awareness for national adoption month truly it's it's just been a pleasure. So, please do take a look at the recordings for all of these conversations trauma and working in the nonprofits realities of founder syndrome Rita was fantastic to share. I love that she's like, I don't want to overstay my welcome I need to, I need to read the room I just thought that was adorable. Thank you for having your marketing plan with you Jill again there's so much for us to learn. And we started the week with researching and changing attitudes and we will wrap up tomorrow for our Friday episode ask an answer again with Rita Soren and president and CEO of the Dave Thomas foundation for adoption. Julia Patrick always fun to be here with you I'm Jarrett ransom and as we sign off today we also want to give gratitude to our amazing partners so thank you to fundraising Academy at National University, bloom ring your part time nonprofit thought leader American nonprofit Academy staffing boutique nonprofit nerd as well as tech talk nonprofit tech talk so thank you again to these companies that allow us to have these conversations always a pleasure Jill. So thank you for joining us today. It's been a lot of fun and it's a it's really amazing work that I think that all nonprofits can learn from what you do, whether it's the topic near and dear to your heart. Just the brilliance with which you pursue your business and you pursue a national framework for your founders vision. It has been a remarkable discovery and we just love these conversations. As Jarrett said join us tomorrow will be our final day with Rita Alson and CEO and president of the Dave Thomas foundation for adoption. It's going to be a little different ask and answer because we are asking her questions that we have some that have come in from our viewers but mostly questions that we have about the whole ecosystem of the organization and how she navigates it along with her brilliant team. And so you won't want to miss it because it's really an opportunity to get inside the head of a phenomenal leader. Hey Jarrett every day we sign off and I think this week it's been incredibly profound with this message and it goes like this to stay well so you can do well. Thank you ladies so much and we'll see you back here tomorrow.


What is going on everybody? My name is Alex Febregan. Today, we're going to be looking at the having clause. Now the having clause I feel is a little bit unappreciated in the SQL community. I feel like it doesn't get a lot of love. And so today I want to describe how to use it and what it's used for. So before we use the having clause, I want to set up our query here. We want to use an aggregate function in the group by statement, and then I will show you how to use this having clause. So let's look at the job title and let's look at the count of job titles and then down here we need to do group by job title and let's execute this and here is our job titles and here's the count of how many people have those job titles. So now let's say we want to look at all the jobs that have more than one person in that specific job. So let's do where is greater, oops, is greater than one and let's run that. And as you can see, we're going to get this message right here. Now let's read it. An aggregate may not appear in the where clause unless it is in a subquery contained in a having clause or a select list and the column being aggregated is an outer reference. What that is basically saying is is we cannot use this aggregate function in the where statement. We need to use a having clause. So let's get rid of this and let's say having the count of job title greater than one. I did the same thing again. And let's execute this and we're still going to get an error. Now, why are we getting that error? The reason is is because this having statement is completely dependent on the group by statement because we are performing this after it has been aggregated. So this having statement actually needs to go after the group by statement because we can't look at the aggregated information before it's actually aggregated in that group by statement. So now let's run this and it worked perfectly. So now we only have the jobs that have more than one employee for that job title. So now let's look at one more example. Let's do the average, let's say salary and let's get rid of this having clause real quick and just to look at this information. Let's do order by and we'll do average salary. So let's look at this and we have 36,000 to 65,000. So in the middle we have 44,500. So let's use this having statement and let's say the average of salary where it is greater than 45,000. And we actually need to put this right here, right after the group by and before the order by. So let's run this and see what we get and it worked perfectly. So now we're looking at the job titles that have an average salary of over 45,000 dollars. So there you go. That is the having clause. Definitely one that is good to know and is very useful in specific situations. Thank you guys so much for watching. I really appreciate it. If you liked this video or learned anything today, be sure to subscribe below and I'll see you in the next video.


Hi everybody. I'm Georgia Bullin. Hi, I'm Peter Booth. And we will be your emcees for the two days. Peter? I work at Google. I'm the tech lead on the measurement lab project. And the three things I care about are measurements, data, and technology. If you have questions about those things in M-Lab, I love answering them. And I'm Georgia Bullin. I'm the program lead on the Open Technology Institute side of the project, which many of you may have interacted with me and my team through our support queue or in interacting with the data visualizations that we help support. So a lot of what we do is try and translate all of that into leveraging the data for impact in use in all of your work. Helping you make use of it in all of your work. So what to expect over these two days. We are going to have some main stage talks, the first one we've been to in a few minutes. And we will have a lunchtime panel, a fireside chat this afternoon, a future of the internet keynote and workshop tomorrow. And between those, we'll have these lightning sessions and breakouts. So the first thing for those, it's going to happen. I just want to explain these because there's been some confusion. So I want to make sure it's super clear. At the beginning of every breakout session, the speakers of those sessions will come up and give you like a two-minute pitch about why you should come to their breakout. From there, we will then split into three breakout rooms. Two of those will be in here and one will be in the conference room just across the hall. It will help you figure out where to go. And then you'll be able to go in depth with that speaker on their session. You're free to move about if you need to or if you're like, oh, this wasn't what I expected. I also want to go to that other one. Do it. This is about you getting to connect to people. So be constructively selfish in that. And tonight we'll have a nice party that will even be like birthday cupcakes. Don't please stick around for that. We'll have these agendas for each day circulating during the break. So if you lose your paper one, there are more, but also you can look up here and see what's going on. And also feel free to come and find me or one of our awesome helpers. So people who are New America staff who can raise their hands and explain stuff. Yeah, see our lovely team over there. Some other important notes. We're going to be recording the talks that happened up here. So that we can put them out later. If you haven't already found the bathrooms, they are just down the hall over here to the side. So you should be able to find those. And if you can't, again, ask one of us. There'll be breakfast and lunch on both days. And I pointed out the people that can help you if you need help. So with that, I'm going to let Peter introduce Vint. So I'm given the job of introducing Vint Cerf. And I asked him how he wanted to be introduced. And he gave me the most humble thing, humble way possible. So I'm going to not quite do that. But Vint Cerf is sometimes called the father of the internet. And now works with Google as our chief internet evangelist. And has won many, many things. And has a long storied history with technology. As he said, if you would like to find out more about Vint Cerf, use the search engine and type in Vint Cerf. And you'll find out all about it. It works great. There's one in particular we can recommend. So with that, here's Vint Cerf.