From peer-to-peer interactions to global media and how both can work together to create rooted and resilient networks of meaning, a sustained level of science-based awareness and engagement on climate change. First, I'll explain how to translate climate science to the public. Second, I'll describe how connecting with people as individuals to their identities, values and worldviews can help them care more about climate change. Third, I'll identify narratives with global appeal. Finally, I'll explore how you can combine multiple climate talking points to greater effect. What this work encovers is that a deeper ideological shift is necessary to live sustainably and ensuring we do for generations to come. We all have to work together to write the story of how we get better.  The IPCC report says limiting global warming to 1.5 Celsius will require rapid, far-reaching and unprecedented changes in all aspects of society. The required speed, scale and granularity of these changes can be intimidating. The good news is climate science has already revealed many helpful actions we can take. Pre-planning keeping fossil fuels in the ground and transitioning to renewables like solar and wind as well as transforming how we grow our food and what we eat, for example, by increasing gardening and veganism in cities and radically decreasing consumption are just some of the many ways we can lower greenhouse gas emissions and CO2, biodiversity loss and climate change. So what's stopping us? When the IPCC report calls for changes in all aspects of society, this implies that successful climate change mitigation and adaptation will require the efforts of all aspects of society. As we increasingly experience the felt effects of climate change, like hotter summer and ways we can lower greenhouse gas emissions, climate change is increasingly becoming a concern to the public, shaping voting patterns, consumer behaviors, careers and more. But it hasn't always been this way. Climate change is already hard to communicate because it's been relatively invisible to people. We also haven't been able to communicate climate science in a way that people understand and that motivates them to change. Despite waves of environmental movements, climate change remained a relatively economically, politically and socially marginalized issue until quite recently and didn't gather the diverse skill sets needed to secure sufficient political and public buy-in. For this reason, climate scientists nobly rose to the challenge of also communicating the science. However, communications is its own science and to do it well also necessitates a lot of training, experience, domain knowledge and specialization. And forming and motivating people to act on climate is difficult enough without well-funded disinformation campaigns and lobbying by the fossil fuel industry. Climate communications is therefore a relatively new career path full of uncertainty and a need to experiment, feed on errors, learn quickly and iterate on work. The benefit of such a context is it hasn't inherited a legacy of dominant, dogmatic and in-principle assertions endemic to some other disciplines which reveal problematic idealizations of our cognitive power. For now it exists more in practice, focusing on practice as a chance to correctly position knowledge as cumulative and a pre-revision, an honest reckoning with human cognitive limitations and possibilities. First, there are a few guidelines for communicating climate science that have been found to work well. Communicate using plain language, be concise and get to the point quickly, repeat the same messages, connect felt effects to the climate science, stay positive, use trusted messengers, communicate using memorable stories, use visuals, humor and other creative forms of engagement and encourage dialogue. When scientists talk about climate models, people can get lost in the details. That's why it's advised to anchor communications in the court facts. You might say global warming is an increase in the Earth's temperature, which changes climate patterns. Warming happens when heat-trapping gases are released into the atmosphere, for example, by burning fossil fuels like coal, oil and gas for energy. We're seeing the impacts now in more frequent and severe heat waves, wildfires, droughts and floods. 25 years ago, Susan Joy Hissal was working with climate scientists on translating their findings to the general public when no one else was. Hissal says scientists use words the public uses, but to mean different things. For example, scientists often use the term positive feedback, which the public might associate to receiving positive feedback on a job well done. However, scientists use this to describe a vicious cycle in the climate system, whereby warming causes even more warming. Hissal says there's about 150 words and expressions that create differences between the science and how it's perceived by the public. Climate communications research also finds that certain words and concepts have negative associations and can make people more resistant to proposed solutions, especially if they're associated with politics they don't agree with. Some examples are regulate, restrict, cut, control and tax. What alternate words and concepts can we use then? Some climate communicators suggest using words like entrepreneurship, free market and competition, because they're well received by the public. But this example reveals the largest challenge climate communicators face today. How can we motivate people using words they connect with, but with also challenging the status quo? That is the extractivism, competition and consumerism driving climate change. How do we inspire new and necessary sustainable ways of being? If you pound it to comfort zones, nothing changes. If you present something alienating, people dig their heels in and nothing changes. In this line of work, these missteps can literally feel like the end of the world, but they will and must happen. As I mentioned earlier, this discipline is new and there are no silver bullet communication strategies. There's only humility, learning by doing, near constant iteration and humble successes for now. But we're not totally in the dark. There's evidence supporting the idea that messages resonate more with people when they connect to them personally, to their identities, values, worldviews, etc. And among climate communicators, this approach is recognized as particularly effective. Interestingly, however, most of our engagement activities are still tailored towards the general public. The reason could be that approaching climate communications with this level of granularity at scale is an intimidating task, but some organizations are trying it. Climate outreach is one such organization. It specializes in how to engage hard to reach audiences, developing climate connection programs with communities such as youth, center rate, faith and migrant groups. There's some general guidelines for connecting to individuals that have been found to work well. Understand what the audience knows and doesn't know. Identify their identity, values, worldviews, beliefs, attitudes, etc. Connect with what matters to them. Use the shared language. Use trusted messengers. Frame climate change is personally relevant and provide tangible examples. Hope them realize what they can do and key actions they can take. Climate outreach says there are different ways to understand your audience so you can tailor your messaging. For example, surveys, focus groups and stakeholder engagement. Additionally, testing strategies, narratives and communications materials with a sample of your target audience helps gauge reactions and avoid backlash. Climate outreach's global narratives approach is the first initiative to develop communications methodology to build capacity in specific locations to train local organizations in testing and developing effective climate communications. The global south has been particularly neglected in this regard, with most climate narratives appearing in global media, appealing to the global north, as well as to people who have already been engaged in climate. Climate outreach's global narratives workshop leads participants through a series of questions. What do you care about? What do you dislike?  How do you feel about your country and your place in it? What changes have you noticed and what concerns do you have about the future? What does it mean to you and what do you think causes it? What are the impacts and how will you and others cope? What do renewables mean to you and how can they replace fossil fuels? After these conversations, short-prepared narratives are handed out to participants along with red and green highlighters. One by one, the facilitator reads out the narrative to the group and asks them to read it themselves and highlight any words or passages they feel strongly positive about in green and strongly negative about in red. When the group discusses what they highlighted and why, then the group discusses what they highlighted and why. Later, the marked narratives are analyzed alongside transcripts from the discussions in order to generate recommendations on what messaging to use and what to avoid. Finding the images of polar bears, melting ice caps, and smoking chimneys were relatively ineffective at connecting with people. Climate outreach realized that developing a captivating diverse and people-focused visual language was necessary. That developed the Climate Visuals website to support journalists, researchers, campaigners, photographers, and filmmakers in telling powerful new visual stories with local flavor. Climate communications professionals can also be strategic about the groups they engage. For example, with over 80% of the world's population identifying as belonging to a religion and with houses of worship existing nearly everywhere, it would be wise to consider how climate justice could be relevant to these communities. The following is an example of how two different people, an atheist and a Christian, may be motivated towards the same climate action. A science-loving atheist may support protecting forests because forests remove CO2 from the air, while a devout Christian may care about protecting forests because of the belief that one must conserve God's creation. The vast majority of Europeans are very slash extremely worried to somewhat worried about climate change. Yet many people don't talk about climate change often or even ever in their daily lives. In America, 60% of people say they rarely to never discuss it with their family or friends. We've seen using trusted messengers recommended a few times now. Arguably, the most powerful incarnation of this is peer-to-peer communication, talking to partners, friends, and family members about climate change. Climate Outreach's hashtag talking climate handbook supported by EIT Climate Kick was designed to help people have conversations about climate change in their daily lives. The talking climate handbook suggests to use real talk in these conversations. Respect your conversational partner and find common ground. Enjoy the conversation, ask questions, listen and show you've heard, tell your story. Action makes it easier but doesn't fix it. Learn from the conversation and keep going and keep connected. These may seem like obvious recommendations but what they really are are ways to ensure you maintain a good faith conversation. Once good faith is lost, a conversation on climate change may have the opposite of your intended effect, pushing your conversational partner further into skepticism or denial. Nothing that we do, no matter how brilliant, how technologically innovative can reach the traction and impact that we need it to be unless we begin to very rapidly scale up our insights and capacities for understanding the psychological dimension of climate change. Renee Litzman, psychologist. EIT Climate Kick offers a free online course Engaging People on Climate Change. It was co-created with Dr. Renee Litzman who has focused on psychology and climate change for a few decades now. The course identifies ways people can find climate change information at a psychological level and how climate communicators might help them move past their defense mechanisms. People's powerful response to climate change can interfere with their ability to take action. When presented with challenging information that clashes with who they are and what they care about, people can have feelings like guilt, shame and powerlessness. Such feelings can trigger internal conflict like cognitive dissonance and defense mechanisms including denial, disavowal and rationalizing. Traditional communications approaches like educating, cheerleading, enticing, nudging, fear and writing reflex and the writing reflex that is the strong urge to tell people the solution to their problem because we feel we know it would work can be counterproductive. They can trigger defense mechanisms. By understanding the psychology of people's reactions to climate change, we can start to imagine ways to get through to them. Instead of pounding away with the same and personal arguments, we need to have conversations that take a human or society-centered approach. This could entail, for example, making a reflection or summary of what your conversational partner is saying, emphasizing whatever change talk you've heard and asking for clarification, thereby avoiding the writing reflex. The goal is to have your conversational partner fit climate action into their life in a way that makes sense for them, not for you to do it for them. We've explored bottom-up individualized climate communications and learned this requires quite a bit of resources like research, the construction of multiple narratives and people on the ground willing to engage their peers. For this reason, possible top-down approaches with the potential of more for less become incredibly tantalizing. So are there any? As we gather more data on what connects to different identities, values and worldviews, some common themes emerge. I call these narratives with mass resonance. They are intergenerational responsibility, public health and prosperity. Climate change legal actions have been attempted since the 90s. These cases typically involve youth and children as they represent the class most affected by government action or inaction. However, such cases have generally been dismissed. In August 2018, at age 15, Greta Thunberg started spending her school days outside the Swedish parliament to call for stronger action on climate change by holding up a sign reading, school strike for climate. By 2019, there were multiple coordinated city protests happening around the globe, each involving over a million people, mostly students. Her impact on the world stage has been described as the Greta effect. Greta's main talking point is that climate change will have a disproportionate effect on young people and that their futures are being stolen. This involves the concept of earth overshoot, that is adults are consuming so excessively, they're using up the earth's resources like fresh water, forest, fish stocks, et cetera, beyond the ability to regenerate and provide for future generations. It's difficult to quantify the effectiveness of the Greta effect. Motivating millions upon millions of people to engage in political activism for the environment does spread awareness of climate science, generate a critical mass of public engagement for politicians to see and has undeniably helped normalize climate change as a topic in the public discourse. In June, 2019, a UKOV poll in Britain found that public concern about the environment had reached record levels in the UK since Thunberg and Extension Rebellion have quote, pierced the bubble of denial. In February, 2019, Thunberg shared a stage with the then president of the European Commission, Jean-Claude Juncker, where he claimed in the next financial period from 2021 to 2027, every fourth euro spent within the EU budget will go towards action in mid-eight climate change. Climate change has also played a significant role in the European Parliament elections in May, 2019 as Green parties recorded their best ever result, increasing their MEP seat numbers from 52 to 72. Many of the gains came from Northern European countries where young people have taken to the streets during Fridays for Future. In July, 2019, inspired by Thunberg, wealthy philanthropists and investors from the US donated about $600,000 to support Extension Rebellion and school strike groups to establish the Climate Emergency Fund. Trevor Nielsen, one of the philanthropists, said the three founders would be contacting friends among the global mega rich to donate quote, 100 times more in the weeks and months ahead. Recently, and perhaps relatively, Jeff Bezos pledged to create a $10 billion earth fund. However, activists are justifiably skeptical about the mega riches commitment to effectively dismantling the high-carbon economic system they built their wealth upon. Thunberg can also be credited with accelerating the anti-flying movement by promoting train travel instead. The buzzword associated with this movement is flight shame. It's a phenomenon in which people feel social pressure not to fly because of associated emissions and climate change. For example, traveling from London to Amsterdam by train instead of plane cuts CO2 emissions by 83%. Sweden reported a 4% drop in domestic air travel for 2019 and an increase in rail and the number of people flying between German cities fell 12% in November from a year earlier. Meanwhile, Deutsche Bahn has reported record passenger numbers. In September, Germany's parliament voted in a climate package, including a tax cut aimed at reducing train ticket prices by around 10%. While Deutsche Bahn is planning for all their intercity trains to run on renewables. And yet, we're beginning to see how these larger narratives are less resilient than peer-to-peer communications and are particularly vulnerable to being co-opted. Recently, a 19-year-old German vlogger dubbed the Antigreta, Naomi Sipes, was promote heavily by leading figures on the far right. Her mother, a lawyer, has represented politicians from the Alternative of Food Deutschland, IFD, Party and Court. Sipes been quoted as saying, climate change alarmism is at its very core, a despicably human, anti-human ideology. She's being paid by the Heartland Institute, a think tank closely allied with the White House to make climate denial videos. One could argue that once a narrative movement, et cetera, becomes large enough, it's vulnerable to being co-opted. The key is to ensure one is always generating and framing the discourse and is never in a reactive position. Instead, pushing into the ever-new and ever-exciting edge of the Overton window and drawing the public along. This is, of course, no easy task. Economic, political and social realities help determine which of these influencers or child gods will be favored, people who are insecure, lacking access to education and Medicare, for example, and who live in societies with greater wealth disparity. For example, in the US, are more likely to support strongman figures playing to their defense mechanisms, whereas those who are secure are inclined to support figures advocating for courage, collectivism and action. Climate change is a public health crisis. The frequency, intensity and duration of heat waves, droughts, wildfires, floods and storms are increasing. As average temperatures rise, so will heat-related disorders. Air pollution and, relatedly, respiratory illness can worsen. High CO2 concentrations are associated with decreased mental performance. Climate change increases the transmission of certain diseases, creates food insecurity, causes mass migration and most likely increased violence, droughts, wildfires, mental health and well-being, eco-anxiety. As we've stored earlier, fear narratives, like focusing only on climate change as many adverse health effects, can trigger defense mechanisms. This is why the topic of public health must be handled carefully and even cleverly. We may look to a few historical examples of moments when a public health crisis fueled by environmental abuse mobilized political action. In 1952, a thick layer of smog settled over London, England. This severe air pollution event was caused by the city's excessive use of coal and lasted five days. It's estimated up to 12,000 people died and 100,000 were made ill. Environmental legislation since the great smog of London, such as the City of London Act 1954 and the Clean Air Acts of 1956 and 68, introduced measures to address air pollution, like the mandated movement towards smokeless fuels. Financial incentives were offered to households to replace open coal fires with alternatives, such as gas fires. Some talking points used to gather support for such measures were the social and economic costs of air pollution, and that clean air was as important as clean water. This is clever messaging because it normalizes clean air by comparing it to clean water, which was already viewed favorably and had been successfully fought for in the previous century. Why had it been fought for? Well, before the great smog of 1952, there was the great stink of 1858. The great stink happened when hot weather brought out the smell of human and industrial waste present on the banks of the River Thin. This waste was also linked to the transmission of cholera. It's here we see a great example of environmental action through satire, with many cartoons of the day highlighting the unacceptable state of things and mocking government in action. The silent highwayman, death rose on the Thin, claiming the lives of victims who have not paid to have the river cleaned up. The monster soup commonly called Thin's water, a drop of Thin's water. The figure of dirty father Thin features prominently in these political illustrations. Filthy River, Filthy River, fell from London to the North, with art thou but one vascular, one tremendous common shore. London's first major cholera epidemic struck in 1831 and claimed 6,536 victims. In 1848 to 49, there was a second outbreak and 14,137 Londoners died. This was followed by a third one in 1853 to 54, in which 10,738 people died. Following the great stink of London, government authorities accepted a proposal for an integrated and fully functioning sewer system from the civil engineer Joseph Bazelget. This marked the beginning of London's sewage reform. During the 1970s and 80s, the ozone hole was identified by scientists, which was linked to the increase in skin cancer. The hole was caused by the use of manufactured chemicals. An international treaty to phase out a number of these chemicals, the Montreal Protocol and substances that deplete the ozone layer, was agreed to on the 26th of August, 1987, and entered into force exactly two years later. With the parties to the protocol having phased out 98% of their ozone-depleting substances, they saved and estimated 2 million people from skin cancer every year. Why was the protocol so successful? It's speculated it's because much of the negotiation was held in small informal groups, and this enabled a genuine exchange of views and created trust. The people negotiating the treaty also included scientists, which lent credibility. We must also note that the ozone-damaging chemical industry didn't have the lobbying power fossil fuel companies have today. While governments declared climate emergencies and merely philosophized about what an actual emergency response to climate change could look like, the coronavirus pandemic propelled countries globally into economic, political, and social measures, including shutting down the economy, that is, closing shops, cafes, restaurants, etc., as well as borders. These measures could certainly be described as anything but business as usual and as reflecting an emergency taken seriously. While these responses have been imperfect and there is much to criticize, it's worth wondering why this pandemic has mobilized action in a way climate change hasn't. As we explored earlier, some reasons are that climate change is relatively slower to show its impacts and it's larger in scope and therefore requires a multi-solutions approach. And this represents a heavier cognitive load, i.e., it's not solved by a silver bullet technology like the vaccine. Plus, years of corporate lobbying has spread disinformation and slowed action. Moreover, coronavirus feels personal. That's because it's spread person to person and invades the body. Could a greater narrative emphasis on the body, such as the presence of microplastics in our digestive tracts or pollution in our lungs, spur more climate action? Images of nurses with mass-creased faces, red and bleeding skin, have invaded our social networks accompanied by the hashtag stay home. This invokes wartime propaganda, asking people to do their part and glorify in sacrifice. We will see the same messaging if the climate crisis worsens. It's essential we counter these messages that distract from government accountability and position avoidable suffering, which positions avoidable suffering as acceptable. Key to this is creating alliances between essential workers, medical professionals, educators, grocery store clerks, et cetera, and activists. Both COVID-19 and climate change feature famous exponential growth charts. Yet we know this cannot be. As was the case with the Spanish flu, flu curves are necessarily flattened if the virus spreads through the population, infecting and killing people until herd immunity is achieved.  Over the years, the eco-fascist idea that civilization is fundamentally in conflict with the environment and mathusianism, which advocates for population control as a means to avert resource and security, have seeped into the public imagination. In addition to this, despair, resignation, and fatalism stemming from eco-anxiety have made climate collapse accepted as possible, if not probable. The coronavirus, on the other hand, carries near such baggage. However, we again see how these large narratives of courage, collectivism, and action can be countered with defense mechanism and in individualism and inaction. Anti-vaxxer conspiracy theorists are coming out hard against the development of a coronavirus vaccine, linking it to, of all things, 5G communications networks. In the US, the epicenter of the anti-vaxxination movement is the Children's Health Defense. CHD has spread the rumor that the COVID-19 lockdown is being used opportunistically for the installation of 5G masks. It also ran a piece suggesting the pandemic provides cover for a sinister, quote, global agenda trying to make us all, quote, subjects of a techno-communist global movement, a stance redolent of the major eco-fascist figure Ted Hisensee, also known as the Unibobber. As leading health experts have affirmed, the climate crisis is a threat multiplier, particularly for communities suffering from environmental injustice. And climate change isn't a future risk. The impacts are occurring now. With a growing aging population and no climate action, these impacts will get considerably worse. For example, heat-related deaths in the UK are projected to increase by about two and a half times over to over 7,000 by the 2050s. The barriers to addressing the public health crisis that is climate change are primarily sociopolitical, rather than economic or technical. Crucially, the sooner mitigate of strategies are implemented, the sooner nations can avoid massive costs in healthcare and emergency relief. Some prosperity narratives focus on how climate action can raise resource efficiency and stimulate innovation and new investment in infrastructure to improve the economy. However, as we've explored, our current economic system, which aims for infinite growth, is a major driver of climate change. It's therefore necessary we reconceptualize prosperity, prosperity not as an ever-increasing GDP, but as financial sustainability and meeting not exceeding one's needs. Importantly, this will involve narratives that challenge consumerism and the myth of green growth and, relatedly, the concept of decoupling. Relative decoupling refers to a decline in the ecological intensity per unit of economic output. In this situation, resource impacts decline relative to the GDP, which could itself still be rising. In other words, total material throughput and emissions can continue to rise. Absolute decoupling refers to a situation in which resource impacts decline in absolute terms. Sufficient absolute decoupling remains unproven, and when we're running out of time, we can't afford to make decisions based on wishful thinking. We know what works now. Prosperity doesn't only have to have material associations, it can refer to experiences that help us thrive physically, intellectually, emotionally, and spiritually. Walking through a forest, access to a community of people we care about, exercise, and growing a garden are all experiences with low planetary impact. We can even co-opt economic language for our purposes and refer to, for example, leading an enriched life as a sustainable lifestyle. Growthism is anti-intellectual in the sense that it prevents us from thinking about what we actually want the economy and our society to achieve. GDP comes in to stand for thought itself. Jason Hickle, economic anthropologist. One environmental movement that focuses on reimagining prosperity is degrowth. Degrowth emphasizes the need to reduce production and consumption in the global north and advocates for a socially just and sustainable society with well-being as an indicator of prosperity instead of GDP. Well-being can include, for example, life expectancy and self-reported life satisfaction and happiness. The movement relies heavily on economic data to support its claims. For example, indicators of well-being are higher the more equitable a society is. In other words, people are happier in societies where wealth disparity is small. What we find as well-being isn't exclusively coupled with GDP growth. Not to mention, climate change, as it's linked to GDP growth, would certainly negatively impact people's well-being. The real power of GDP growth as a metric and narrative is that it's just enough to convince people that the system is working, who would otherwise be quite aware that it's not. 28% of all new income from global GDP growth over the past 40 years have gone to the richest 1%, all millionaires. In other words, nearly one third of our labor resource extraction and CO2 emissions have been done to make rich people richer. Hickle also makes the point that in psychology, the capacity for self-restraint in the face of excess is considered to be a mark of maturity, empathy and wisdom. And yet, applying this principle to consumption is considered unthinkable. These degrowth narratives both challenge the economic growth paradigm and offer a new vision of prosperity that centers humans and the environment. Intergenerational responsibility, public health and prosperity narratives can be combined to create a holistic approach to climate storytelling. Since each of these topics benefit from climate change mitigation and adaptation, communications professionals can lead with the climate or with the co-benefit. Here are some examples. We have a responsibility to solve climate change to make sure everyone, especially our children, can lead healthy and prosperous lives. We can reduce death, illness and the financial costs from climate change if we prioritize our children, public health and prosperity. Ideally over time, climate action and its co-benefits merge so thoroughly that they become one and the same. Narrative Economics is a book by Robert Schiller that references many historical moments of crisis and related transformative narratives which either contributed to or helped mitigate those crises. Might some of these kinds of narratives be applied to climate change? For example, the price increase of commodities between the end of World War I and 1920 was widely blamed on business people who were labeled with the word profiteer. Could the narrative figure of profiteer be applied to big corporates and governments who benefit off the backs of the environment, public health and our children's futures? We have seen a taste of this with the popular 100 companies are responsible for 71% of the mission's talking point. However, this failed to mobilize adequate action. The reason perhaps is these companies largely provide energy to consumers. Keeping their homes warm and their car tanks full. So people couldn't wholly distance themselves from culpability and assume immoral high ground. Again, we encounter the power of trusted messengers with Schiller advocating for politicians and policymakers to take a more active role in narrative engineering, such as dispelling misinformation and fostering desired economic behavior. Of course, this would only be relevant to governments that support climate action. Christopher Booker argues there are only a few basic storylines, overcoming the monster, rags to riches, the quest for age and return, and comedy tragedy and rebirth. At the core of these examples are stories of various kinds of transformation through confrontation, social, economic, spatial and personal. Could fitting the climate issue into these familiar plots help connect it to people? Could the monster we need to overcome be climate change or perhaps corrupt elites like fossil fuel CEOs and clean vineyards who have profited the kinds of studies at our expense? How might we tell a rags to riches story that rejects our current conception of prosperity? One in which we become truly prosperous as healthy individuals living in accordance with the environment and satisfied with our needs simply being met. How about a homecoming story? We build a closer relationship to the environment and in this way, returning to ourselves as part of it.  Another that's gaining popularity is the topic of today, which is solar punk. Solar punk creators imagine what a sustainable world could look like and how we can get there. Solar punk typically features art nouveau motifs, heavily green city skates, diversity and community and of course solar and wind power. But solar punk is still quite niche. There's much work that needs to be done here. We've just thoroughly explored climate change communications, its history, the status quo and potential experiments and storytelling. We learned that our ever evolving understanding of climate science should be at the core of our communications and that a good faith, one-on-one conversation is the most resilient but small-scale form of engagement on climate change and narratives relating to intergenerational responsibility, public health and a reimagined concept of prosperity are particularly effective at inspiring large audiences towards action yet are less resilient and especially vulnerable to being co-opted. These micro and macro climate communications work together offering an entry point for lasting change, a deeper confrontation with and transformation of our relationship to the environment, each other and ourselves. Informed by climate science and ecology, what's common to all these narratives is a different way of being in the world, a rejection of the dominant hobbyist and idea that humankind is fundamentally insecure and adversarial. The truth is we have the capacity for both selfishness and generosity and we can make choices about how to be and what will enable us to collectively survive. Indeed, climate change may be the worst story ever but it's not a terribly new one. The first human adaptation known to us is foraging. As tribes realize the importance of food security and strengthen numbers for their survival, they develop stories to reinforce supporting behaviors. These stories mourn of antisocial behaviors like deception, singiness and theft which could put groups at risk of food stress. This is famously embodied in the mythological trickster figures, sound familiar? As we take a closer look at the environment, its interdependencies, tensions, temporalities, processes, et cetera may become familiar to us but nature isn't a self-regulating system and there's much we cannot perceive or measure. Once we let go of the idea that the environment is totally balanced, calculable and controllable and that humans must infinitely dominate whatever's around them, we can begin to understand nature as a humble approximation. We can slow down and think beyond ourselves. Only then can we truly integrate sustainable behaviors into our lives becoming better stewards, collaborators and observers of the many people and organisms we encounter. We will have written a story worth living for. Yeah, let's do it. Thanks, Christine. It's really nice to hear a dated iteration of this talk again. We've had some questions in the slide though. Eugenio, do you want to pick one out? Sure. There's one that is saying, what is the organization you've mentioned in this global narratives approach slide? Yeah. That is doing the research outreach. That is an organization called Climate Outreach. So, yeah, C-I-L, the C-L-I-M-A-T-E says O-U-T-R-E-A-C-H. Cool. Thank you. And you can find them on Twitter, but their website's really excellent and it's full of tons of case studies and reports. So a lot of good stuff there. Awesome. And then there's another one saying, oh yeah, first the funny one, what comic book are the pictures from? I'm also curious about it. These are from multiple different comic books, but they're all the work of an artist called Moebius, who's also Jean-Gérard, I believe, his full name is running. Yeah, and he's a really excellent artist that does a lot of work and I think that really, I feel, fits the solar-punk aesthetic because there's a lot of very, you know, there's a lot of pastel colors, there's a lot of images of community and nature-focused imagery as well. Yeah, and this was like the individual recruited by Euridospies for Dune, who did all the storyboarding. I was hoping you were good to mention that. Yeah, he has a really great profile. Definitely check him out. He's in the part of the Bondi movement. Yeah. Then in your experience, when trying to convince politicians, what is the most effective approach to make them understand that climate change needs to be fought? Yeah, it really depends on the politician. So yeah, but ultimately, like more generally, what, you know, of course, like politicians are motivated by retaining their job and being relevant, right? So a lot of it is actually, I think like things like citizen lobbying can be really powerful and just ensuring that, like, you know, showing up that your voice is heard and that this is the direction a city wants to go in.  But yeah, basically, like really heavily communicating that this is an action that everyone in the city wants to take, it benefits people in the city. And I think it helps for politicians to have, like, really tangible actions, you know? Like, so if you're a lobbying group, it's really helpful to have, like, a specific goal. And that goal might be, like, getting the government to divest from fossil fuels or getting even just, like, pensions. Like here in Germany, there's a great group called Fossil Free Berlin, that their specific mandate for last year, I believe, was to try to lobby the government to ensure that no fossil fuels were in, like, government pensions. So I think these specific goals can be really helpful. But yeah, definitely politicians are the tough one. And I think that's where citizen engagement can be really powerful. Like, working within government or alongside government. Yeah, I mean, it's a lot of... I think also offering a compelling roadmap, like something really tangible, a plan helps them. Because I think a lot of times these individuals, you know, especially like national governments, like they signed the Paris Agreement and then they have to take care of, like, literally every other topic. So what's helpful about an organization like mine or other organizations too, is that you can connect governments with the different policy innovations, technologies, et cetera that are out there to get them, like, up to speed on what's changing. But yeah, it really depends on the government. Obviously there's some very conservative governments. It also depends on the country and what their current, like, economic reality is. You know, like, countries like Poland, even Germany, there's like some heavy industry countries that are gonna need a lot more, like, hand-holding through the process because they have heavy industry workers to take care of. So we call that the just transition angle, which is just to ensure that these individuals aren't left behind and that their jobs can be transitioned to renewables, for example. And basically, like, yeah, like to avoid civil backlash as well, you know, because we might be sold on solar power, we might be sold on climate change mitigation, adaptation, but there's a lot of actual citizens who feel, you know, their likelihoods threatened by the green transition, and that's really valid, and they need to be heard as well. So yeah, just to say, there's not like a clear, unfortunately not a very easy way to answer the question, but I hope that at least like painted out a bit of a landscape. Yeah, yeah, those are tough ones. Yeah, it's a tough one. Right to the point, if I may, to you, Christine. So in the Trust Discord, we have a reading group that goes through various topics, and we've discussed the climate in the climate channel. Most recently, we discussed an article about the, so the impossibility of building coherent narratives around this kind of complex mess of intertangled happenings and goings on that is climate change. And obviously you're trying to address this by, you know, weaving these narratives in different ways. But this article we were reading suggested this is like a fruitless or a hopeless endeavor. So I was really interested to hear about some of your lived experiences and your challenges in bringing these new narratives and new ways of telling the stories. Like, have you had notable successes that have been times when these approaches have fallen short? You're really interested to hear your experiences. Yeah, I mean, I just think overall, I mean, I think that the point of entry is dialogue, right? Like, this is how we shift the overton of like, on what's in the realm of acceptable public discourse. So talking about it is really the first step. And I think that that's like undeniably valuable, you know, like we've seen the change, we've seen the change from just the last few years and that can be accounted, that can be credited a little bit due to the increasing felt effects of climate change. But I really think there's a huge movement happening now, which you see with Fridays for Future and the Station Rebellion. And a lot more people are talking and thinking about climate change when they haven't before. So that's like very tangible, clear change. And there's more, like I mentioned in the talk, there's more in certain areas, like green parties being elected. So I'm like, I try to remain somewhat optimistic about it. But yeah, as far as these like applicable narratives, yeah, I mean, it's, I think climate outreach has a lot of data on their work because it's probably a better reference than my organization because they deal exclusively with climate change communications. So I think what they have is probably more like relevant to people listening to the talk and interested in like seeing those reports on how like public perception is changing. So I definitely invite you all to see to visit climate outreach, they do great stuff. But yeah, I would argue against that.  But I guess, yeah, I guess that's a bit explored in the talk. Like obviously you need to have different narratives for different places. But yeah, I think they're like, what can tie all these things together? Like are these big narratives of mass resonance? Like public health, intergenerational responsibility, prosperity, those are things that matter to literally everyone like across like physical borders, cultural boundaries. So I would say those are good entry points for, yeah, for any storytelling you're doing, you know, like, but also, yeah, if you're, if you're depends the context also, like, cause you mentioned climate storytelling, but it's like, is that a micro scale, macro scale? Are you talking about like literature, like creative work or climate reporting? You know what I mean? Like there's, it's going to be different. But I think to, I think it's, I think to say like, oh, because it's, it's needs to be targeted, like then it's an impossible task or something. I think that's wrong. I just think we need to work harder. That's all. And we need more people on board. Like I mentioned in the, in the beginning of the talk, it's, it was like kind of an impoverished movement for a long time. It was a lot of like, yeah, like citizens engaged and then also like climate scientists, but then there's huge, there are huge gaps in stillsets. Like that's why it's interesting to see Solar Punk capture, you know, not necessarily capture the public's imagination, but some subculture's imagination. I think that's, that's what needs to happen. Like the movement just didn't have, didn't have climate communicators for a long time, didn't have artists on board, didn't have, you know, developed all these different skill sets. It's like really quite recent that people are pushing into the green sector and saying like, actually, you know, I want to work, work on this topic. So I think it's so new in a way. Like, no, we're definitely going to see change. Maybe there's this mix between like this top down institutional driven stuff that coming from policy side, like where you're working, Christine, EIT and so on. And Solar Punk has this more kind of grassroots emergent movement. I think we're getting some people that want it. I'm looking at the chat. I don't want to like, you're too long. No, no, we take the time we want. It's our channel. If people want to see other talks, they should go somewhere else. I think the next guy is kind of a loser anyway. Yeah, before we move to, to what seemed, yeah, let's be excellent at each other. Thank you, Christine. Yeah, thank you. Yeah, it's really nice. And also very aesthetically pleasing, I would say. Before we move to the next talk, with our live guest here, live remote guests, yeah, people are very curious to know if that's really your house on Twitter, or it's not, Christine, can you answer that? Behind me? I think they say. It might be directed towards someone else, but like you possibly have the different background. We haven't had a different background for a while. This says without app analysis and support by the proletarian masses, climate communicators is just liberal and Instagram influencing. Let me see. Oh, without class mail and support by it. Yeah, I mean, I like to believe that like my, in the talk, it was, you know, I talked about this intersectional approach. Like, yeah, I mean, I think we were talking a bit earlier about what is cyberpunk, what is solar punk, or what is punk? I think punk is actually really centered around like class struggle for one thing, but I think what's great about solar punk is that it goes beyond that. I mean, it's quite feminist, it's quite focused on like racial, like ethnic diversity as well, which I think is really important for the movement.  And externalities are like inherently, like to like change the financial system and include externalities. That's absolutely like a decolonial feminist struggle. So let's be clear about that. Climate communicators to do their work effectively, absolutely need to anchor their work in these realities. And I think there's some really amazing people doing this. There's a woman, Mary Helgar, who I invite everyone to follow on Twitter who in particular focus on climate actions through the decolonial lens. So yeah, a lot of excellent climate communicators out there doing the work right now through that lens. And yeah, I invite you all to check her out. Yeah, Mary at Mary Helgar. And...


Alright, what's up internet?  I mean the image quality is so good This is not mine. ROG just send it over for us to review. We don't have a formal review out yet But you know that's because I feel like I need to test it more so like you can really see that I Have been testing extensively Never let it be said that We're going to test the hardware sugar especially When it comes to monitors like this Okay, let me just adjust the alright. There we go and Yes, I've I've been getting oh, I hope I'm not about to solid it oh warm up What team body did I join the material? Oh, no, I haven't chosen a team yet. God damn it I Noticed Madalas now well, I'm so much less a terror Stop day Do your homework don't let me distract you Although I feel that well I might be dying a lot so Chamba my chamba speak ended, but not too bad two kills Oh the two kills are like a thing I have a top score two kills Team not doing so great though as I often say if I'm doing well, that means that great to be honest Modern I'm still learning how to read. I'm still learning how to play modern CS Daming Daming stuff, but I am kind of I mean to be honest. I'm kind of enjoying the challenge of Re-learning how to play it. It's like re-learning On a philosophical level A lot like why do you feel so different you I haven't played like I did play CS go I didn't play CS go so Like everybody's dead already with a para Seven health How did he come from the other game from behind? Yeah, it's not gonna be a slow Like it's gonna be a long round Okay, team can do this. Yeah, so I think you're telling myself don't don't rush ahead. That's another thing like You can still charge and that would be productive, but I've noticed every time I just you know run and gun It doesn't turn out well for me I really got a slow down. Oh, I got an assist. Yeah, so the modern CS is all about like map position Like literally peeking out of yeah in the peak Peeking out of window angles and things it's about There's a large There's a large premium on knowing the map like literally the instant out to the map. I mean, I'm a shaggon That day, I mean obviously of course, you know before Nakatulog naman mark heads-up play heads-up Nakatulog know if you know the map, but you know it with superior skill you could nice You could negate that like I didn't do anything for this round. Good job team Just hold on to the bomb. Just hold on to the bomb. Nice Good job. Good job. I'm not even trying to stay here. Stop larry bone Keku Kekuku Hang on. Hang on. All right, stop stop charging Yeah, I know this most people don't play terror Then it's like counter strafing now. I Had to look up what the hell counter strafing was I saw him. I saw him in the corner. I got another assist And the modern game really emphasizes like Waiting which is why counter usually I mean like the maps that you play like terror has to defeat Yeah, and in modern CS There's a lot of Waiting like like camping You know and back in the day Camping was from Get a little bottleneck, but I personally would not complain like I'm not for me. I wouldn't complain I Paired on I five four six ninety K 3080 so And I five tenths Jen, I don't know we haven't we haven't carried that model in a while Pretty bad round for me. So you think the rooms are clear and then What to do in yeah, see it's all about checking the angles now and waiting Checking the angles and waiting These are the guys who get the kills now.  I can't even why how do people still get killed with They killed twice look for with a pattern. I guess people can forget Yeah, I don't like I grew up. I grew up when you know when I used to play CS camping was really like this honorable way of going about it, which I guess seems old-fashioned now because it everybody's like well, whatever it takes to win and Rushing forward and it is Kind of like tactical second. It almost makes it like a strategy game I mean, you know, you can still have tactics the one was the aggressive But modern, I don't know at least like the modern Emphasizes a lot of this Let's move slowly and clear this door and I like this guy this guy Oh, yeah, I saw stuff like peak bang get out But see this guy smart Sayang calico like that. No, no, but he's even on a paring figured out where the guy was All right. All right, let's start let's start producing Ramp it up like I literally walked into harm's way like I had got I had extracted myself and extracted myself Me it's the same game again It's like me Just keep using the para there goes the bomb here. Yeah, terrible round. See you see If you're aggressive two on one see Activating the bomb. Yeah, it's like waiting. Well, generally speaking to Ashura's question generally Custom builds are better value for money And yeah, you're forced to do the research like what should you include in the bill? so You learn more along the way here where you can get a lot of good I mean like here You can get a lot of good advice I mean, you know in the states or some other place now, you might have trouble just going into computer store But here usually a lot of shops will entertain you the month especially hardware sugar basically, we just need to know how much is your budget and What are you gonna use it for the smart display? Hey, you know terrible round peak on one. No sky the para Yeah, but see the longer I live the better, you know Somebody had your back Okay, actually, this is really like I feel bad for my team like if I were playing halfway decent We'd have more kills by now We don't have a rise in fight That's a very popular CPU even now, especially for entry-level build The APU or part of the on-board graphics is quite decent for the price I think like Actually, I shouldn't move for the first 20 seconds.  That's pretty pathetic. Oh, and I'm terrible at this. I'm terrible this map also Um Intel or AMD I'll come personally I like AMD CPUs. I don't know I do this to myself. I do like I do like AMD GPUs CPUs rather I like AMD CPUs generally. Well, you know before they were Like AMD really made an effort to be patterning value for money. So they were cheaper Intel CPUs And I still have that preference now like for AMD Intel because I really went through this rough patch. Let's say maybe the 9th generation or so I do not usually play sniper Oh, so it was with the carbine wasn't even I know this is thing that Idiot I thought like I thought I already took out that guy who was there And now we have the turning and waiting game Very quick in the shots, but uh accurate.  Yeah, plant a bomb You be come by yeah, I don't even watch out. The RX 580 should fit Um, I mean not that big a card Bit version Defend the bomb defend the bomb I defend the bomb So I don't I I don't like the RX 580 would fit a lot of cases I don't think that uh I mean of course, you know, it's easy to check the month, but um I think it should be Again, you know This guy with his para, but I want to kill this guy and get the para. Okay, do better do better. Oh, come on That's gotta be a hack. How did like Like it just happened to know that they were right like right behind there Turning and waiting turning and Came from behind This guy's been hanging out on the loose I mean at least the other guy's very active. Oh, oh, you're gonna have come you're about to have company No, he's right. He just didn't want to engage Boss a grenade and that's when it gets me in trouble HKC a good monitor. E It's not the best. I mean um They're tempting at that price. Um, I I don't know how long they last to be honest like, um Yeah, I don't know how I don't know how long they last Uh, we don't carry them in the shop also. So I don't have any data for you Like first-hand data Lord, I don't know. I don't know if I should be impressed or not like In waiting on the roof we got three kills We will wait for him to get Yeah, yeah, what do you think? Are you saying just enjoyed the game? I agree Just relax and let it do you I want to be fair to the HKC It's kind of hard actually to get those guys out once they're in there still making a killing with his para literally Gun is this Oh, come on guys More than half my health for nothing. I gotta stop crouching. I don't think I've played with a bee. I don't think I've ever tried out the Critical this round a bong boys that brandon morales Yeah, but I I know that you can change up the inventory that you bring into the game. Uh Again another change that I'm not used to Not know that was there to be honest through the ventilation shaft Again with the para Yeah, it should be SORCC. They are magnetic.  Here let me check I'm pretty sure it's I mean, I'm sure it's SORCC. I just don't know if I'm uh I can't show it.  No, it says not uh, actually because I sent it to my brother. He's in the states. Uh, he's coming back December 19. So I mean, yes, it has physically arrived to the address. I told it to in the states But uh, it'll only get back to me when my brother gets back to here, uh, december 19 So I'm okay with like It would be nice. There's a lot of stuff to edit.  Um, I'd be curious to see like if they did any benchmarking to come up with that result Oh Oh god goodness I would bet money that the 5,600 g could run This is such a terrible game for me Is player Mark question mark doing come on The fearless defeats nine that pretty much sums it up Adr 41 so even better than I know All right All right, that's it for me guys, although I will continue gaming But offline because I will be trying cyberpunk I finally I finally, um Uh Got into the point where I I'm starting the phantom liberty missions um The matchmaking I know is that If you're on your pattern premium you get matched up with everybody who's premium other than that. I don't know actually like I didn't really Look into it That's also how I feel that everybody I encounter in cs uh is Significantly better than me. Although like the games I had yesterday were pretty good. Um, I had well I had fun i.e. I was at least I was able to kill some people I was pretty dry, uh on these rounds, but well Sometimes you have good days. Sometimes you have bad days. Thanks so much for watching guys. Um Monday again entering December Uh, don't forget to check out our giveaway That was the last video we did tomorrow. We'll be dropping hopefully tomorrow or by Tuesday up the latest we'll be dropping a Reveal review video on the rog 540 hertz monitor, which is crazy 540 hertz monitor Uh, and it was fun to try out So good night. Have fun and Let's get through another week to get to the weekend. Bye


Gary, the world of marketing is all about communication, and I've got a question for you. The advent of Google was a significant paradigm shift in the way we create and consume ideas and information. And as of 1998, Google forever changed the way we search and communicate. So here's my question for you. What do you think is next in the evolution of human communication, and what brave new world might it unveil?