Hello all. In this part, we will look at what in ZOTAP we did to comply for the GDPR regulations, which came in force and bulk of these developments started in 2017 and I will touch upon particular aspects which have been developed post GDPR as well. But bulk of or say even 70 to 80% of what I am going to cover here is going to be what we developed before that May 25 2018 deadline to call ourselves as compliant with the GDPR regulations. So many companies at that time used to use a bunch of excel sheets with a catalog of items and figure out what are the security controls, what are the privacy controls in place. But we decided to invest in a more product centric approach wherein we took all the GDPR regulatory requirements as a sort of how it will look like as a product requirement and started investing on that and built I would say a reusable tech stack of product which we could reuse for multiple other data pipelines or a data driven products down the line as well. And I will just go over that journey in this particular part of the stock. So coming to the requirements of GDPR if I have to distill the requirements from a more product centricity if I have to look at all the GDPR process and distill it. So largely this is what it falls into. So you need to have a module which can help in managing sensitive data. How do you manage a secondary but fundamentally you need to identify what's the sensitive data and how exactly you want to manage it. Management could be as simple as okay I am going to blacklist all sensitive data if it's a healthcare data of a person I am going to not even take into my system. So those are rules we'll talk about the rules and actions but that sensitive data management is a first and foremost thing. Then we covered a lot about consent in the previous part. So the consent management becomes I would say very very fundamental in terms of compliance for GDPR. Then how do you manage the personally identifiable information. So it could be something as direct as your social security number or your email and phone number or something which could be I would say implicitly referred based on a bunch of other criteria. So it could be your IP address and your device identifier and your mobile identifier together which acts as a PIA for a particular personnel. The next is the user information. So you need a specific entity to manage the whole user information. So suppose the user is of course stitched to identifier and GDPR talks about a bunch of user rights in terms of user asking himself to be deleted from the system or asking us what is the data you have about me give it to me in the next 24 hours. These kind of rights are available and they can download all this data and they can ask it to be ported. So to serve all these rights you need to manage your users the end users information. Then access management is another product identification which we did which is not as I mentioned it is not explicitly talked about in GDPR but we wanted this because if you have to go for the downstream audit and all these things you need to have a clear access management policies of who's accessing the data. Then the auditing requirements then we had identified based on our data as a service business we had identified a couple of additional requirements which could help us in privacy. So for example in privacy now it is much more formalized there is something called reidentifiability and if you use multiple cohorts of various kinds of data you can reidentify that to a particular person. So we wanted to minimize that risk so we set up something like a cohort minimum size on which the data can be pushed out of the system and obviously the data retention is worked out by the TTL. Say for example if you are collecting cookies as identified it has some kind of TTL which you need to adhere to and user himself can give a guidance saying that don't don't retain my data beyond 90 days so which is something we need to comply to and from a security perspective the obvious items which is like that when do you use your one-way hashes when do you use your Shack 22 or MD5 and what are the encryption semantics you need to have in place. So these are all requirements you need to have modules which could potentially do it in the client side or in your server side or while you're pushing it downstream as per the downstream system requirements. Then as I mentioned if you're going to have an existing set of historical data assets if you need to make it compliance ready you always need to invest on something called a one-time cleanup of the data so you would have identified multiple things based on the 7, 8 line line items which I have listed in the past but if you have to clean up your existing data set that itself is a process on its own you need to run your existing data sets to the cleanup process once based on all these requirements. So from the product requirements the conceptual model nicely divide into three particular layers one is you needed a set of policy and whatever I am showcasing in the blue box becomes a first-class citizen in your technical architecture or you will call them as entities or what what do they operate on so you have the rules layer which is actually going to govern the things of what is going to happen then you have the processing layer which can be reused across multiple data pipelines then you have the logical layer which is actually having the data asset in various formats so you have a plain data asset you have the user data asset then you have the audit assets then you have the consent asset so these all become these logical entities become like a first-class citizen then the processing entities the deletion compliance processor TTL processor all become first-class entities then the policies you need to if you if tomorrow say something changes some some law changes you need to accordingly have a system where you could extend or morph your policy to adhere to that so this is how it was conceptually segregated and we will see from a tech perspective how these all play together. So coming to the technology end of things this is going to be a more of a bottom ups approach of presentation where I will talk about a couple of individual where we invested in and what was developed and go to a final you could call it as a reference architecture it's a pretty little old but it still holds good so this was a reference architecture or the architecture which was developed in 2018 but it still holds good so we'll start from the bottom different components and build it to the final combined architecture. Another thing is I'm going to cover the data as a service first because that is where we invested in then in the next part or say in in the following this thing I'll cover how what changes we had to make it to comply for the SaaS business as well the software as a service so fundamental differentiation data as a service works on the third-party data and the SaaS business is customers first-party data. Now first and foremost just to reposition this at 2017 now I know there are very specialized companies which are talking about data catalog and you have forestry waves and Gartner G2 references all these things but in 2017 fortunately there are one or two open source data catalogs not very mature so we ended up building something which which was helping us achieve our use cases internally so on the right hand side I have put the text back on which we have built we built it over playing our dbms and elastic search it was a microservice in a library and it had capabilities around registration non-boarding and updates during processing and we had an extension it evolved to accommodate a couple of metrics like the quality metrics and what are the verification semantics which can be added and the last thing is we have evolved the catalog where it could be reused to a SaaS component where people can bring in their own catalog as well so this is this is kind of the journey and the initial text stack looks like what I have put in the right hand side coming to what why you need a catalog thing is if you are doing anything in compliance you have to invest in some level of data asset inventory control so that is something very very fundamental if you're taking undertaking any compliance journey be it if you want to go for a ISO certification or any other certification or you want to comply your data to the data production value ccp gdpr or anything HIPAA or anything you you need to invest on this so a couple of basic things where it starts is where does your data come from right who gives the data what is the partner which is the region it is coming from what are the categories of data okay data categories could be myriad even if it's a people-centric data it could be something like your demographics or their interest and intent or the apps they are using in their mobile or their browsing history or their healthcare so the sensitivities of each of these data is going to be different so you need to understand what is the data category which is coming into and second thing is pretty obvious if you forget about compliance even if you want to run a data pipeline system in a efficient manner you need to know what the data contains you cannot blindly run any data so you need to know the schema you need to know what is the field types and what is the cardinality cardinality is the number of values a particular field can take say for example if it's a gender it could be a three cardinality item but whereas if it is a zip code or a geolocation it is a very very high cardinality item so that is the thing and you need to have some level of expected values say for example if you if you are tomorrow you're bringing in a policy where saying that I do not want to process any minor data so you need to restrict your expected values which which can act as a validation when the data flows into your system so these are couple of things which we had created and second thing is how do you describe the data couple of data can be raw couple of data can be inferred through heuristics or some machine learning pipeline or some analysis which you have given on top of it you can name it as inferred calculated attributes derived attributes whatever but you need to know which is the I would say the source of that particular data in terms of whether it is in this raw format or it's an inferred format and the next item is when did you get this this this becomes very important in terms of which data was suppose you're running a data exchange you need to know when you have sent the data and this version of the data you're sent and for that the time stamping is very very important so old school data warehousing people will know that it was always a concept called byte temporal time stamping where you had a period of time when the data start valid date and the end validate of any data point so that is very much relevant even in current scenario if you're running some sort of data exchange system within within the company right the version of this thing of course there are again in versioning you have stellar tools like dbt and all these things which is which is just bringing a github style of semantics into the data as well right now where this data point came from this is something very unique to zeotap the reason is why we wanted to invest in lineage in even before the compliance we had a unique problem where we have like hundred plus data partners who are giving us data or who are contributing to a knowledge of a specific user so for example one data partner knows about his intent and another data partner knows only about his demographics and we need to know which data partner contributed to the knowledge because downstream when we use the data we need to give back attribution back to that particular source of knowledge so that is why lineage became important to us second part of the lineage is a conflict resolution so one data partner can say that this particular user is a main based on some derivation strategies they have a direct mapping strategy it could be probabilistic or deterministic another data partner whereas says this is a female now what exactly is the correct answer so that is one conflict resolution semantics and this this this has a whole machine-learned pipeline behind the scenes in terms of how it is operating and how we are attributing this and and it has a sort of priority queue within the system where we give compliance the priority say for example a data partner potentially in my data science pipeline could be a very low quality data partner due to various aspects so it is in some moving spectrum due to various aspects but he is still saying this particular user is age 16 years and whereas all the other high quality data partners are saying he is 21 as per compliance rules I am not I have decided I won't process any minor data for my third party in which case I don't care even if it is a low quality data partner I give the priority to the compliance and I just nuke the data when it comes in right I just block it at the first level it doesn't move beyond into that system so is the thing an attribute level is pretty obvious we need to know at each attribute which who has contributed to this particular piece of attribute so as I mentioned one can give in to another can give interest so this is about the data catalog and lineage system which was built then the evolution this is something say it's it's evolving story when I talk about the SaaS this all will fall into play in terms of why this this evolved into this so this could be taken as a evolution for any data catalog as well so the basically what you start with is in terms of what are my data assets and what is the schema what it contains right second comes lineage lineage may not be a priority for all the companies but slowly I would say the governance rules and everything picking up the lineage is becoming a very important thing and raw or inferred I just talked about whether it's raw or inferred then the third is where it is stored right so the the data can be stored in multiple locations based on its version you could have one copy of the data in your data lake and another copy in a HBS data system and another truncated copy version version 3 of that in a very fast lookup store so you need to know if a data asset is available whether it's split and stored across various places so where all it is stored becomes a very important thing then comes the higher order problems what purpose you are using the data for you might have mapped these purposes up front so there are two aspects to it internally you might be having the purpose in various manners you could say this is for analytics exclusively for management reporting or you could use it for analytics main for management reporting and market my marketing thing and third could be the purpose like this this purpose is mainly for billing my customers so you need to understand each of your data assets what is the purpose of its usage reason purpose becomes important you need to backtrack it when it comes to the consent and the preference management system you need to have some kind of connectivity in terms of okay this is the the the data is currently used in all these purposes probably down the line when the consent flows in I need to cross check these two purposes and then figure out okay can I really use the data or not then then the next is who owns it right who owns it is there could be multiple ownership right so there will be always a creator of the data and who owns the data ultimately the customer is the owner as per any of the government regulation the customer is the real owner of the data so this ownership is within your organization who has access to what data point and this owner has an additional responsibility of assigning correct roles say for example if I am the sales department there's also in line with the data mesh architecture which many organizations are moving to if I am running the sales department I take ownership saying all this sales data is mine and this is the customer data attached to my sales data and I give this access I approve this access for the marketing team or I approve this access for the finance team so this is called the who owns it concept the ownership concept itself it'll take a little more time but largely I think this this should help in understanding of what is the ownership of a data within the organization then the uses is who uses it is a separate this thing now that can be a controlled by the access control systems like the role-based access control systems and the last thing which is very important which is I would say one of the highest level of evolution if you can achieve it even even within ZOTAP this is achieved in bits and parts in terms of the we have various rules helping it out but it is not like a combined holistic system where I could go into a metadata system and I have all the data assets and I am able to take a single window saying that okay this is the roles and these are the rules which is governing the data right so this is what are the rules which govern all the I would say thousands of data assets which could be strewn across your organization so this is a I would say evolutionary approach in terms of how the data catalog is evolving and there are some fantastic companies which are investing in these areas and giving you out of the box tools now to achieve this as well now within ZOTAP what we did we spent time on how we manage the policies so policy is nothing but a rule in terms of say there is a rule which says if a schema is supposed to send me in sha256 and it is not coming in that particular format I say drop that drop that data set right because I just took a sample of 10 items and I'm just dropping that so that is an action what we are doing right now so the policy is tells me what exactly I need to look out and action is what I need to do based on the policy evaluation so this is how we have structured the system and the policy types can operate so when I say policy on which granularity it operates so it could be a schema level granularity which applies for the complete data asset and it could be a value each value level granularity as well and the retention policy is something which which can operate on the again on the data asset as well so this is the thing and actions we had a couple of out of the box actions like drop the data you need to alert it and you need to nullify the data means it's a we didn't have masking for the data as a service at that time in terms of our use cases so we used to just nullify it because we didn't want that data in any any any way and we also added some sort of hierarchy support in the sense if this policy is there also check for this policy and if this action is taken also do the use of this action so this is more like a many I would say architects can cleanly understand why this separation is done and why the hierarchy and how these things are so it it derives from basic design principles of a system design and these things are the right hand things are going to come back again and again rdbms elastic search which was again powering this microservice and libraries of most of our libraries we currently have library on golang and java and scala as well most of the data pipelines on scala back and service on java and golang so that is where we have spent these libraries on and for changing the policies and actions I'll come in the next slide we had created aps the crowd aps for the domain experts this could be your legal people who see a change in the regulations and they want to change something and even the product experts who want to change some things in the tabulation I have just given how this is stored that how the policy management is more or less stored right so we have the it just gives you a relation between the various items here now coming to the compliance catalog what why why you have a policy now what is this compliance catalog nothing so compliance is the final granularity in the policy so any functional programming expert can immediately understand what I'm talking about here so the compliance is a runtime parameter and remember compliance has three dimensions to it it has a vertical dimension it has an organizational dimension it also has your regulatory dimension so whether it is gdpr or ccp gdpr might say that you need to do something within 72 hours whereas data protection bill india might say it is 48 hours so that becomes kind of a runtime parameter or a threshold if you look at gdpr the sensitive list is different and pdp the sensitive or rather pdp let me call data protection bill which is the current name it is a little sensitive different list so the blacklist whitelist changes how do you accommodate your system for this extensibility right that is why we have a separate catalog for this whole compliance system so what I have put in that point three there is this f of policy that's a function of policy and the function of the parameter which is added will give you what is the action to be actuated on this and I just gave an example of the blacklist how it looks like right so for data as a service the ip address becomes a blacklist anything with ethnicity becomes a battery and blacklist anything with religion becomes a battery we don't to process any of this for the third party data access now what do we mean by use so back end and ui as well so this device underscore ip address just giving example we don't process it this may not mean anything for a person who is looking it on top of ui right so he needs to understand it in a better parlance so for him a ip address of the user or something some better terminology might be might be good to explain him what exactly right so that is why I mentioned that this also has an extension towards creating your own catalog which which helped us a lot in terms of our SaaS business as well downstream so this is largely about the compliance catalog we talked about policy we talked about data catalog and the lineage then the policy management the compliance catalog now this is all placed together to give the compliance processing so whatever I talked about here is more or less your governance layer of course governance could have multiple other things in terms of access control as we saw in the evolution of the catalog but largely the governance system under the umbrella of the governance we are storing data catalog the policy store compliance catalog this path is I would say it was a bit unique to us but now given many of the data processing pipelines are going more and more even driven this is again reusable for anything so the path catalog is nothing but a repository of registered paths where the data can come and land the data asset can come and land and which is going to be a trigger for the downstream processing so since it's even driven it also fell into that same governance not since it was even driven since it was linked to the data asset which we are operating on it fell under the governance bucket itself the conflict service you could debate whether it needs to be under governance but for us we just put it under governance because we wanted to I would say also govern what is the configurations we are giving so when I say configurations you might be running a spark processor in our case it's spark processor or tomorrow a fling processor or a basic Kubernetes cluster on which you are operating your data pipeline so what is the conflicts you want to inject into the system so that is what it's mainly the processing configurations which we had here now how exactly the processing pipeline works any data set from the path catalog the trigger happens it comes in this system injects what is the schema level policy now the schema level policy is operating on the whole data asset it processes it takes a particular action then it spews a couple of audit logs based on the action which has taken then it iterates on each of the data points within the data asset where the value level policy is going to be actuated so the processing of the each record with the value level policy again the actions are taken or it is spewed in the end you get a compliant data set so this is a spark pipeline which we have downstream used for some other pipelines as well as similar semantics just the processing layer has been different but here what I'm showcasing is primarily the spark pipeline coming to the next item the deletion or the opt out is something needs a separate treatment because the data deletion as I mentioned it could be the data asset could be in multiple places say it could be in your hot store it could be in your archival store it could be in your the basic data lake so if it's in the data lake you need to ensure that this deletion is much more transactional in nature so that you could call yourself compliant saying if somebody has done an opt out we have done the opt out as well okay so just forget about this right hand side I just added this slide for later but it feel I miss deleting it but we'll just concentrate on the left hand side this is more from the data as a service business angle what was happening so ZOTAP had three different sources of getting the opt out or the consent data one is the global or the ZOTAP so we have a website we have a app store iOS and android app store items via which a customer can go and give an opt out signal second thing is our data partners who are giving data to our systems they can send the opt out list third is the consumers where we send data to the particular system so we send to approximately 70 odd systems at this point in time including the facebook's and google's and all these things so they can come and tell or I don't need to process this particular data so these are the three sources via which the opt out data comes into ZOTAP's systems and as I mentioned the global opt out let me come to the global icon the privacy app we have a privacy app and a website this is a classic backend AP architecture where all these opt out data goes in and mind you with GDPR we have up to 72 hours to comply to go and delete that of all these systems from data partners and consumers it is a similar to ingestion mechanism it could be a cloud exchange we also get give a API and for some data partners we also host a SFTP via which they are able to send this on a say daily frequency which we are getting it so it is something similar to data ingestion the opt out data which comes into play and as I mentioned the handling is very important how we have done here let me explain global means we have got an opt out signal from the ZOTAP website or the privacy app that means I cannot have that user anymore across any of my data assets so I just go and do a blanket nuke of that particular user partner level means I have 100 data partners two data partners are saying this user has opted himself out of my systems if you remember we have already created a lineage system so we know this particular data partners data where all it is percolated so we just go and nuke only those assets which has come from that data partner we do not nuke the entire user the entire user nuke will happen suppose if he is the only person who has given that date so obviously in that case the user will go away but if the signal has come from four data partners only two has opted out the two would be remaining two would be taken off and consumer level operates in the similar value it is just it is coming from the left hand right hand side of the equation the consumer says I cannot consume this user's data anymore that means we filter it out before pushing the data to that consumer so I as I mentioned there could be consumer A B and C C says this user has opted out of my system that means A and B still receive the data but C it is not receiving so this is these all rules driven in terms of how the flow works downstream but these are the three kind of handling and how do we handle it so this is where the whole consent mastered object the preference and consent object mastered object comes into play right so it has the purpose and the IDs and it has all these meta information of what has happened to that particular thing unless it's a global level for a global level there is nothing like a orchestration semantics it's just plain deletion semantics for that where where there is consent object goes and it says ID global that means it whenever the next all the data processing pipelines happen they'll check this all consent mastered IDs and they just nuke it from all my data assets and the TCF is a specific framework which was created by the IAB which is the ad tech consortium and we adhere to that because our primary business was on ad tech I'll skip that right hand side that is for the SaaS thing what was the changes made now coming to the consent data flow uh this is not a sample this is a production of the data as a service so as I mentioned you have the various data partners and you're the global consent first thing is I need to enrich the IDs from a from the DAS business perspective my IDs were primarily the mobile identifiers which is cookies and mobile IDs then you have the email and the phone number hashes so we had to crosslink all these identifiers so that we know say data partner A might be just giving MA IDs and some kind of optical information whereas in ZOTAP this fellow would have come and given his email ID and told opt me out so I need to have these linkages between these various IDs I'm not going to talk about how the whole entire linkage semantics going to work here but this ID enrichment is more like a ID linkage creation which is which is happening within ZOTAP for our it's one of our primary businesses so that happens there and we standardize the format of this whole consent data and we create two things one is a consent object which is mainly used for the deletion as I mentioned so the deletion it is like blanket you just need to go and say that okay globally delete or delete for these particular data partners and this thing and the second thing is if I have to if you remember there is a third scenario where in processing I need to take care of not pushing out certain data to certain consumers so that is where the processing semantics come into play so you have this that is that is more like a tag in terms of okay this consumer these set of IDs can be tagged not tagged or say do send do not send kind of a very simple yes no kind of tag which is which is used by the consent processing live and it goes and all this consent data object is stored and there is a historical archive as well except in terms of a global organ so this is how the data sample works and coming to the other major requirement of GDPR if you remember they the user has the management which is all a right to clauses you will see what is the user's right to erasure user right to ask for the data user right to forget and there are a bunch of things even the data production will these things are coming out so for us from the data service perspective the primary identifiers were the MIDs cookies hash email and hash phone number same architecture as how we are using for the opt out APA collection we use we just expanded that application to give the API layer and the website and mobile apps are available where which any user can go and check for this data and excises user rights because there could be a heavy inflow of check whether my user data is available and stuff like that we use blooms heavily it's just I'm alluding to the tech stack what they're used we are used to blooms a lot and all the identifiers across the roadmap there is a fast lookup DB available for quick access of this particular user action management if you think about it there's more like a transaction thingy where I need to respond to the user as quickly as possible whenever he asks so it is being served by a fast lookup DB at this point in time and the assets and other things of course with the ID asset which is which will be processed with the profile asset and other things will be taken care of the downstream crossing pipelines that is that is the internal flows coming to a very important thing this is something which which immensely helped us in terms of say creating even some audit artifacts right when we were running for the ISO certification and other things what we decided is we will use a common format of audit log and the format should be as simple as say you are able to load it as an external table in any of your bq, ethna or whatever and you are able to run your queries so we developed libraries for distributed systems like Spark as well as for all the microservices which is running that which was having any any sort of this data asset management of any sort they will be using this particular log semantics and all the logs wherever from a distributed pipeline if you go there it goes to the yarn and it goes to say a pub sub or a Kafka and at the end it flows into a s3 so and even from since it's gcs now we are we are not no more in s3 anymore but at that time it was an s3 now it's all in gcs a couple of log grammars which I have put as examples here is like what is the violation type which could there and which is the product we have a bunch of products in Zootab so what is the product code and which flow in the which stage in the data flow did this violation happen what is the action we took and what is the timestamp of the action and when the violation was fine and when the action was taken right so that could be a difference between because everything has a some sort of delay could be available before the the data set could have come to you say today morning but your action had taken only in the afternoon so that means the violation had technically happened as soon as the data came into your system so but you took the action here and then you say the violation was identified at this point and the action was taken at this point and it had a couple of other metadata as well which is all which I don't remember off my head but a bulk of other metadata available along with the rocks and we had defined a proper grammar on which we could as I told runner SQL query on top of it once it was unloaded as external data and when I when we put this all together this is how my data as a service pipeline looks like from a compliance perspective so if you look at the central is the compliance services and what I have put on the right hand side are the various different products which is running their own data pipelines so we have a targeting product for that take connect product again for our tech inside for audience planning so these all these consume this compliance services and same on the left hand side is all my ingestion pipelines where data is flowing into my system towards my storages and the right hand side those all data driven applications which is which is written on top of this you could you could just correlate to the initial slide where I showed the logical model compliance the processing layer and storage layer in terms of if you look at it the storage the policy and the rules are being in the storage layer then the compliance services all the process the TTL process compliance process routing process which are orchestrated using a compliance workflow manager is there then for the global opt out you have the mobile app and the web app then you have a bunch of AP layers helping it say internal APS for the admins as well as external APS for the end users that the catalog you have the audit management and the user data services the various microservices which is helping it right so this is bit I would say this architecture has been as is since 2017 where 2018 was the first release there have been a couple of iterations but largely it has remained the same so that was the whole the product which we put together from a GDPR and compliance perspective within ZOTAC to achieve all these things together going forward there is other important aspects as I told just these processors is not one end of the story you need to have a good amount of infra items and security items as well within your systems to be to be adhering to the compliance if you remember in the part one I had shown a circle in terms of the security aspect and the governance aspect and the privacy aspect like a fully circle going around so this comes from the cyber security and other aspects one important thing data sovereignty it has to be done by infra nobody else can give it to you right you cannot do any kind of compliance processing or any opt-out processing to achieve data sovereignty so suppose at least with ZOTAC EU data remains within EU there is no cross border data transfer we have just taken a decision in terms of we will never do any cross border data transfer so the data sovereignty is completely within EU itself whatever EU data it is in EU US data it is going to be in US then access and ride control this is a huge topic go over what is zero trust security and principle of least privileges these are heavily used many of the access to the production systems it is based on a system where we give a three hour access for anybody to debug and stuff like that so it is like a this the InfoSec team can really help in terms of how to actuate it but you need help of your infra and security teams to put it executed on the ground and a couple of other things the ID and profile data set is always separated this is mainly to ensure there is minimum blast radius in the sense somebody has inadvertent access to your ID they still don't have access to a profile data set which is and if you have profile data set they don't have the ID data set so that they can link it and really figure out whose profile this is right there is a in between anonymous ID which only programmatically is ZOTAC results in terms of combining these two identifiers so this was again a architectural division which you had taken one from a compliance perspective and also from a overall manageability perspective of the data assets as well and all profile data is it's not exactly pseudonym is it is a random ID which is actually it is if you if you take the profile data in its own the ID which is there is it's a it's a random ID so pseudomination I need to correct the term it is an anonymized ID which is sitting with the profile data the all the other ID which has linkability directly to the user is sitting in a separate store and for the data as a service the third party data as a service ZOTAC accepts only hashed email and phone numbers we don't take raw email ID or phone numbers and if some partner is planning to give what we do is the first step from the raw and landing zone we just convert it to this particular format and downstream processing everything happens that and that that asset is cleared of once that is done so it it has a very small lifetime of when this conversion happens right say and conversion of email million email to hash format is hardly a half an hour to one rx that is in any cloud system so that is that is where it is and with that I'll just move on to the reusability of SAS in the part three of the talk and also reusability of the assets which we have created for GDPR for the upcoming PDP or the data production I keep repeating PDP so it is a data protection bill now so for the data protection bill as well.


Study U.S. foreign policy by looking at oil reserves, notes from the edge of the narrative matrix.  Most of them are fabulously wealthy and widely esteemed. Our systems are not set up to reward beneficial action and punish wrongdoing. At the scale that really matters, they are set up to do the exact opposite. One of the main reasons it was necessary to rehabilitate the popularity of George W. Bush was because otherwise it would be harder to get future presidents to do the kinds of things he did.  You can learn more about U.S. foreign policy from a casual glance at a list of the world's largest proven oil reserves than you can from a lifetime of consuming mainstream news media. A top 10 list of the world's largest proven oil reserves by nation reads as follows, 1. Venezuela, 2. Saudi Arabia, 3. Iran, 4. Canada, 5. Iraq, 6. Kuwait, 7. United Arab Emirates, 8. Russia, 9. Libya, 10. United States. So to be clear, emails were leaked showing a major British media figure conspiring with an intelligence operative to subvert everyone to the left of Tony Blair. Those emails were independently verified by that media figure, and in response to this, you're meant to get mad at Russia. I have no idea who Grey Zone's source was, but if Russian hackers are indeed exfiltrating authentic documents about the powerful and leaking them to the public, I say bully for them. It's not like we can get information about their dirty deeds ourselves. Authenticated private communications obtained by hacking are more trustworthy than public communications, not less. The latter only shows you what the speaker wants people to hear, the former shows you who they really are and what they're really about. Mason's leaked emails show him speaking with an intelligence contractor about using PayPal de-platforming to subvert empire-critical voices. Now two more have been de-platformed, Wyatt Reed and Jackson Hinkle. Empire managers know exactly what they are doing. This is a coordinated attack.    The progressive democrat strategy of slowly changing the system from within only makes sense if you A, pretend we've got several centuries to gradually push for drastic revolutionary changes that are urgently needed right now, and B, pretend the system isn't expressly rigged against change. Royal families are just the descendants of whoever was murderous enough to take the throne from whoever had it before. US intelligence is balls deep in Ukraine on every conceivable level, and the imperial war machine is trying to pretend it doesn't know exactly what's happening in its own proxy war. The New York Times tweeted, despite the flow of billions of dollars in weapons to Ukraine, US intelligence agencies have less information than they would like about the country's war strategy and know far more about Russia's military according to officials.  Europeans set sail to conquer and colonize populations around the world. China built a wall. These are two very different cultures and values systems. The Western assumption that China wants to take over the world and give us all social credit scores is based on pure projection. The assumption is also premised on the absurd belief that Beijing has been watching the US empire rapidly burn itself out with its role as a unipolar hegemon and thinking, hey, that looks awesome. Let's definitely do that.  Not everyone wants what you have, dudes. You're not that enviable. Empire apologists love conflating criticism of US malfeasance and recklessness in Ukraine with criticism of Ukrainians. I see it every single day. It lets them feel like they are sticking up for the little guy instead of the very biggest guy. Pretending criticism of the most dangerous impulses of the most powerful and destructive government on earth is actually criticism of the victims of a brutal war reverses the real dynamic that's happening where they're actually siding with the most powerful empire in history. We all kind of know our situation is unsustainable. On some level we all know it whether we admit it or not. That's why post-apocalyptic movies and TV shows have done so well. But people can't face it directly so they just distract themselves with nonsense and shriek about Russia and Putin.


So the Facebook group, the International Brotherhood of Polyvance, and to progressive discussions, I am your host, James P. Madonna, the founder of the Facebook group, the International Brotherhood of Polyvance in 2012, and as well as Megalife21 and progressive discussions. And I am here with the one and only my very close friend and my partner, co-host Jeff Sambello. How are you, sir, this week? Outstanding. Looking forward to a great show tonight. We are going to have a great show. And I just want to welcome and salute Mr. Chris Falcone has joined our show. The great Chris Falcone. I salute you. He's the man who came up with the title, I mean the title, International Brotherhood of Polyvance. And he created the banner for the front cover of the group. And he's doing a lot in South America. Yes, he is martial art. He's training people in martial arts in Ecuador, the Amazon jungle, the Native Americans down there. He's training them. He's a polyvon. He has a man who makes his clubs. I believe he's Persian. Anyway, to keep the evil spirits away, seven lucky bells from the official polyfly road, a Hilton hotel in Hasbrook Heights, New Jersey. The New Jersey office, the New Jersey branch. And this is not a lubricated olive branch. The New Jersey branch main office for Jeff Sambello. All right. You got it? So do we have any golden caporns nominees yet? No, not yet. Anyway, that's the Ed Norton Honeymooners bell. All right, now we'll get right to it.    Okay, trumpet of truth. The show far or our show and I got the Polyvon Paisley's. The Polyvon Paisley's. I got my mug. Gotta be careful.  I saw the posting. Anyway, so I had some very, very good feedback from the men at the church. It exceeded everybody's expectations and because of the men that attended last week, they're telling more men and so we're going to have a bigger, even a bigger turnout this weekend. So everybody's very excited about the centrifugal talk training and body weight calisthenics. So in other words, these people have been illuminated. They've seen the light finally. They're making a complete turnaround and they see the value in what you're trying to do with your Jeff Sambello's muscle and ministry with a message. They're finally getting it. And there's a lot of word of mouth up there. That's why people are coming.  You know, word of mouth.  And they're spreading the word. I did not even need to hire or commission a very expensive webpage designer. You didn't need a marketing firm company. That tends to make people's shoulders look much wider than they really are.  Yeah. Yeah. I hear what you're saying. In other words, no sales hype, no marketing hype. No, I don't need to. Don't need it. Because if you do your job right, that's how you enrich people.  You have honesty. You have integrity. You know what you're doing because you are a living testimonial. You rehabilitated yourself. Success. And the men and friends of the politics and this is separate from the fitness ministry. They're so excited and one guy just keeps getting stronger and stronger and he did last night for training he did 585 pound debit. That's six repetitions. Wow. And this gentleman is going to be and he is going he is going to go to raw. And then when he goes to Kennedy National in 2020, he's going to try to 800 pounds. He will get a 450 pound raw bench press as well. So because he did he did reps with 125 pounds last weekend. So what the what is the what is the very next athletic event that that your protege will be competing in? Please tell the people. It's called the PEI Open and it means Prince Edward Island. That's one of the Maritime provinces up here and Prince Edward Island is a small province. But everybody from all over. New Brunswick, Nova Scotia and Prince Edward Island are going to be attending this and some people can go back. Okay. The least four provinces if not five provinces. Oh, wow. But that means a lot that people from I would like you to get in because they cut it off at 60 liftings and somebody bowled out and I was going to be doing that. I'm only going up there just from my the guys that I'm training and because I like to listen to the United States and I compete 100% drug free and drug tested. Yes. I compete in the USAPL. Very very stringently and strictly drug tested. It's the best federation in the world. It's the International Policy Federation and I lived in the United States branch of it and it's very very strict and it's awesome and there's actually there's a paused bench so when you put it on your chest you're doing it for the judge to say press.  Fancy low. So anyways that's enough of that. I had a great session today I'm trying to emulate one of the super superstars super star legends from powerlifting Ed Cohen. He's from Indiana. He pulls close to 900 pounds in his day. He's retired now. He's a legend and so he lifts he does another semi sumo and I don't like sumo. That's when you beat him all the way out touching the plates. Right. And conventionals when your feet they're very close together.  Anyways enough of that. That went very well today. But you're always training is going well getting nice and thick. I've been doing cardio every other day. When I do my cardio I do 500 repetitions of leg presses I do. 105 sets of 100 reps with a light weight. It's a 150 to 180, 185. It's play loaded. So whatever every machine is different. Anyways it's outstanding and it's something I learned from David Goggins. A very very famous Navy Seal and anybody out there who doesn't know who David Goggins is doesn't read is blind because David Goggins is an ultramarathoner. He's a power lifter. He's a Navy Seal. He's an Army Ranger and he's an Air Force power rescue. Yeah so anyways he's done all of the elite operations special operations in all of the branches when he was a Navy Seal. So nobody else has done that. And so anyways I've read his book now three times. Three times I've read his book. And when I read his book every time I get more out of it it's I highly recommend every ship out there. It makes you mentally tough. It's not motivation. He hates motivation. He wants inspiration. He doesn't want anybody to hear me worship anybody. He says you are God. You are God. So you look up to yourself. He says no matter what you can't believe about you can be the best worker at your office or your company. You can be the best athlete. It's you're competing against you. And what that means is that when you get tired you deep deep deep down inside you don't do what everybody else does. And you don't get afraid to break yourself. I mean you gotta do proper form whatever it is. You wake up if you don't have a three in the morning to work out. You never miss a workout. He says you have to stop doing so much social media. And I've actually cut my friends down. I only had 20 friends on my Facebook to David Gargan. And obviously it was one of them. And then on my army ROTC colleagues I have a few I can call it. They're all retired now. They were either retired as a full bird colonel or as a lieutenant colonel. And most of them army rangers and special forces. They're all airborne. And actually so my military science professor Colonel Benway he's 74. He still competes in powerlifting. He lived outside of Fort Bragg, North Carolina. He still competes in drug free powerlifting. He's going to be actually competing with me on September 15th in Portland, Maine and the USA PL. 100% drug free drug tested. And we're going to have a class reunion with all my army ROTC college team whatever you want cadets. Yeah, the cadets. Yeah. Now Larry Pacifico is another legend in powerlifting too. Yeah. From Dayton, Ohio I believe in this film. But I'll tell you one guy that I really respect. That's an international world record holder is Steve Angel who's also a power bar.  Well, he definitely has a deep respect for the tradition. A Persian meal swing. This man has an outstanding collection. Steve Angel is a world famous grip champion. He has all these grip apparatus that are apparatus in his home gym. He's said all kinds of world record follow-ups. He does stone lifting. Well, that's the first thing. That's the first real self because he does strength support and he does circuit sorry centrifugal torque training and that's the word that's the phrase that James and I patented. So you know that. Well that's the first thing that that's the first thing that gets strengthened is your your forearms thus your grip when you when you're doing centrifugal torque training not to be confused with any terminology that Mr. Scott and Mr. Scott. No, I mean I mean I mean when Scott Sone and threatened a lawsuit against Richard R. McGuire for using the words circular training because somehow he he suckered some judge into having him copyright those words and how could you take ownership of words that are in the dictionary?


So let me just start by saying that the European Climate Foundation I guess is a mystery to you and it's in principle a fund based on philanthropic money. Trying to work as an enabler for the decarbonization of Europe. So it's a very wide thing that we have been taking on. And what we are doing is that we work with different parts of society and responsible for power and we have been working a lot with the power industry, the TSOs, the power companies, the NGOs and try to build up some sort of common understanding of what needs to happen. I will try to in 15 minutes give a very broad overview on my general experiences and I just wanted to start by showing this that renewables is about going from imagination to reality. I've worked for many years at Wadenfall, I started a Swedish utility, I started there in the end of the 80s. Then Wadenfall was running a minor research program on wind, had some wind turbines on an island somewhere. When I left Wadenfall 20 years later on renewables was a major part of the operations of the investments. The company invested billions a year investing in UK, in Germany, in Sweden, in Denmark offered solar energy to the customers. So I would say that part of this have already happened. We have already seen this building up and renewables and a more sustainable power system is on its way. But of course it takes time. So my second starting point is this. What is this all about? It's not about that we are running out of energy. We discussed shale gas earlier on. This is a very interesting overview I found in a report from the World Energy Council 2004. If you look into the situation today you would say that this part is even bigger with shale gas. But what I wanted to say that it's not as such, it's a resource problem. It's about what is acceptable in society. That is what is driving this development. There are enormous, I think there are two things you should remember. There are enormous amounts of renewables. In principle we can view them as unlimited from a global perspective. And the other thing is that we will not at such run out of fossils. They will be outcompeted and that is on its way. So let me then go into the sort of work we have been doing. 2010 ECF published a study called The Roadmap 2050. Built on a major work done together with many, many partners. We analyzed the situation. What needs to happen in the time perspective 2015 in Europe and what can happen. And I will just go through some highlights. First of all we could really prove that an 80% reduction on the European level is feasible but it's challenging of course. And that it will take a 95% decarbonization for the power system. So in principle that power system need to be decarbonized. We also as a part of this effort running a power system model for Europe. And could demonstrate that it's possible to do this in different ways. We worked with different generic combinations of renewables. From 40 renewables to 60 and 80. We even looked into 100% case. And you can see that there are all three pathways are fully possible. If you want to have to decarbonize or have 100% renewables you will need to use more chemical resources and you will need to use some to interconnect to Northern Africa. You can also see that there are no major cost differences but what will have to change is that the capital investments will be up enormously. So that cost mix will change totally. And in principle a system with 80% or more renewables will be in principle a capacity cost. The cost around the system will be very low. I would say today if you take the European average it's a 50% mixture between capex and optics. The decarbonized system will perhaps be 90, 10 or something like that. On the margin you will always have some sort of thermal capacity. And then there are of course with more renewables implications. Intermittency to avoid curtailment and so on will be more demanding but it's fully possible. I will come back to that a little bit later that you need to invest in transmission capacity. And the transmission capacity is a minor part of the total cost. And the macroeconomic effect is minor I would say. It's not so and I will come back to that also that you can see that this will destroy the European economy in any way if you do it in the right way. So it's a very big part about how it's implemented. It's not about if it's implemented. The direction is clear but the demanding thing is to handle the transition. So this is one way of showing the outcome of the different alternatives. You have the 2050, 40, 60, 80% renewables. The rest is CCS and nuclear. So it's 30, 30, 20, 20, 10, 10 here. And you see that you can in principle fill out all this with wind and solar. But if you look into this situation you have still a thermal system dominated. So you see that how the different contributions, the variations in the different contributions would change enormously. We should at the same time be aware that we are discussing 40 years, the situation 40 years ahead. So there are a lot of innovations that will come in. So I'm quite convinced myself that we will see more advanced storage, for example, coming in because that will create value in the system. There is nothing that is available today if you try to stay real. And this is in principle what you see if you're trying to look into what sort of costs you have. So the baseline that is a conservative business as usual combination is the variations are bigger in that than in the decarbonized pathways if you take them all. So that is a little bit to show that there is not a fundamental change in cost. The problem is that costs will be up anyway. And that is a hard sell to the general public. So based on that then this was a very short version of a study that took us a year and a lot of resources. We started to look into where do we need to be 2030 because 2050 is so far away so it's hard to see the implications. What are we going to do? What will be the next steps? So 2011 we have the same group of different participants. We looked into 2030 based on decarbonization level in the economy. In general on the level 40% that will mean 60% of the power sector. And on the average around 50% renewables. That means that renewables will be the dominating power source. And I won't go into details here. I just wanted to show you what we did here was to run a power system model. This is not real grids. It's capacity between centers of gravity. We used 45 centers of gravity all over Europe. Run a power system model hour by hour. What sort of resources do you need to have to balance the system? You see that you need transmission capacity to be up enormously. This is interesting for you. You will need enormous capacity. There are some places here. Of course, as I say, this is not the grid. It's the capacity you need. In reality you will implement this based on different sort of investments. Subsea cables and such will come in. But the interesting result is that you look into the overall cost. You see that the CAPEX cost for transmission and backup is a minor. And the cost for running the backup is also minor. So the cost to achieve this is less than 10% of the total cost. We have 16 different scenarios. I will just show you one slide. But you see that investments in the system that is backup and transmission creates an enormous value. It's a minor part of the total effort. But it's quite hard to achieve due to different reasons. We can come back to that in the discussion. After we have published our studies, the European Commission came up with their energy roadmap in 2050. Done in a very different way, with a very different model. A combination of an engineering model and a macroeconomic model. But in principle, confirming the same results. What you see is first of all that the role of electricity in the total energy system will have to grow substantially. If you are going for a decarbonized, more sustainable system. It will be up from around 20 today. Defined as final energy demand to up to 40. That confirms the results that we got out of our study. The Commission worked with five different scenarios with different combinations. A major effort in energy efficiency. A diversified combination, high-res, delayed CCS, low-nuclear. But the interesting result is that you see that the share of renewables in the time perspective up to 2030 will in principle be the same. Then you will see them growing in a little bit different directions. So whatever, this is renewables in general, it's not in power. The renewables share in power will be much bigger. It will be, I would say, around 50%. So this contains also biofuels or transports. The other big issue. The first study we made, we assumed that you electrified transportation to a big extent. And you see what will happen to costs. They will be in principle. You have what is called the current policy initiative. And then the five different scenarios. You see there are no major differences in costs. Before around 2030-2035, they say that if you go for even more rest, it will be more expensive. I will say that this is doubtful because it's much more uncertain. There will be a lot of innovation. But as I said before, it indicates clearly that there are no major... It's not a cost issue as such. And what will happen is that you will see if you invest in renewables, and we have partly already seen that is that a lot of innovation will come out of that. And that will go in three different stages, I would say. But productivity will be up. Falling prices, we have already seen that for some of our power to the extreme, will lead to more investments. And expand the economy and the productivity will continue to increase. And that will cause significant improvements in productivity in all sectors. So it's about starting a positive development, leading to a more sustainable but also more competitive economy. We have recently asked PEWC to look into, if you take three examples, Denmark, Germany and Sweden, that have decarbonized enormously. And can you say that they are less competitive? This is unpublished material. But what is really interesting is that first of all, if you look into the decarbonization process, this is the OECD average. And this is Denmark, Germany and Sweden. You see that you have, first of all in the OECD, such a tremendous reduction in carbon intensity over time. We have looked over 40 years for, there is a long cycle you have to look into. But you also see that these, all these three economies have been outperforming. Have they been less competitive? No. There are three of the most competitive economies in Europe, I would say, today.  So you see that they have all been able to, in absolute terms, partly in relative terms, decouple from growing energy and carbon intensity. There are much more to say about this, but this is just a little bit to prove the case that from what I can see, you cannot even prove that there is a conflict. If you are able, and all those three countries, I would say, have a rich history in energy policy, really rich. You know that from Denmark, and I know it from Sweden, and I know it's the same in Germany. What is interesting is, when you look into those economies, it didn't start 1970 as a decolonisation method. It started as a competitive or a security of supply issue. And then you can see that the three different objectives have been fluctuating difference over time. But it has led in the same direction. That is, I think, what we will see on the European level also, but you cannot pick out decarbonisation and sustainability. You have to relate it to security of supply and to competitiveness. And in principle, I would say that it's at least not a conflict. So let me run by going back to this 2050 study that we did. We tried to look into the full cost per energy in 2020, 2030, 2050. And here you see what the figures have disappeared. When I sounded it disappeared, I have to go back to my slide. So what you see here is the baseline cases, and here you see the decarbonised pathway. There you see that the cost will be down the line. Here it will be down close to 80 and here minus 25%. And you also see that this is power. You see that power will be up enormously as a part of the total and as a part of the total cost. So I just have to sort out my papers here. So once again I would say that going for a more sustainable economy, a more sustainable power system for more renewables is definitely not a cost issue as such. On the other hand, I would say that you can prove that you can know the cost of the time. But the crucial thing is that the cost will be very, very different. So just to finalise, I would say that we know that the tools laid at our feet, we know what to do. In the very end it's up to us to our ability to implement the solution but also our ability to cooperate, because it's very clear that you need to cooperate over borders, you need to cooperate in regions, but you also need cooperation on the European level. For it's very, very hard for a single country to implement that on their own. If you want to find out more about the studies we have been doing, you will be able to have the whole page here. Thanks.


Minister for Equity, Social Justice and Empowerment, Honourable Joachim Henry, continues to forge ahead with plans to establish a state-of-the-art youth service centre that would cater to the pressing needs of St Lucia's vulnerable youth. The latest intervention occurred last week, and so, Minister Henry, again on the proposed side for the centre, the former George Charles secondary school, which has begun being debauched and cleared as part of a significant retrofitting and transformation to becoming the new and modern centre for youth services, inclusive of education and rehabilitation. This time, a broad cross-section of stakeholders comprised of technical experts like the architect, contractor and personnel from human and social service agencies joined Minister Henry, related non-governmental organisations and women's and children advocates formed part of a comprehensive consultative process to arrive at the best possible ideas in advancing the construction operation and service delivery to the nation's youth.  Minister Henry says he and the government of St. Lucia remain committed to the transformation of the former George Charles secondary school into a modern and well-staffed national youth service centre that will replace not only the over 60-year-old boys' training centre but will also house institutions like the Upton Gardens Girls' Centre and the new beginnings Transit Home.


Hi I'm Jonathan Hutchins with Allstate. Going into 2021, I really wanted to take my agency to another level. I took a lot of time and effort in trying to research the right sales process because it hit me that I didn't have a really strong sales process that I could teach really easily. When I came across Vlad's master course really was intrigued with six steps. So I thought well that's simpler. Let's give this a go. And so when I tried that it was blown away. First of all with the simplicity of it. But how much time and thought was put into the details of each step and how much it catered to any type of lead you came across. And now in April we had our best month yet in the last two years and with less producers. That's really something that came in the sales process that really stuck out to us and helped us get from writing what we've been writing which is 50,000 cash for the last eight, ten months with sometimes three or four different producers which now fast forward to April which was our very best month. Two producers we wrote over $100,000 in premium, $104,000 in premium. So you know the goal has always been to get to where we can write a million in a year grow by that. And so I now see that being streamlined. So now I feel like having a strong sales process in place that can be coachable, retaught over and over. Now I can have that part done and more focus more on who's going to fit our team's needs. You know who's going to be that next person. The return on the investment me personally what we've gotten is going to be well worth it. I mean we've already like I mentioned in the previous video went from 50-ish k per month to having our record setting month of 104. It's six steps, six steps to get you there.


Democrats in U.S. Congress reject demands for new border policies in exchange for Ukraine aid. Democrats have rejected demands made by Mike Johnson, Speaker of the House of Representatives, that the U.S. border with Mexico be strengthened in return for aiding Ukraine according to the Hill. Johnson stated that Republicans in the House of Representatives would reject any additional aid to give, unless significant elements of the GOP's previous border bill, such as building hundreds of miles of new wall under U.S.-Mexico border were included. The border fight is coming and we're going to die on that hill, he said. House Democrats, who are in favor of stricter immigration restrictions but not more funding for border security, immediately hit back against those remarks. They have threatened to thwart any package on Ukraine that contains those border security clauses if Johnson puts it to a vote, which is a serious threat because democratic support is required for the bill to pass. Unfortunately, it would be to the detriment of Ukraine if they did that, said Democrat congressman Mark Pokhan. The border wall in particular has been the subject of fierce debate between the parties in recent years, and Johnson's proposal was swiftly rejected by Democrats who warned that they would never support a package on Ukraine that included the construction of a wall as envisioned in the Republican border bill. That's a non-starter for me and I think for most of us, said Democratic congressman Juan Vargas. I don't think it's realistic. Benny Thompson, the senior Democrat on the Homeland Security Committee, commented as well. Democratic congressman Raul Grialva went even further accusing Republicans of offering pseudo solutions to very complex problems with the sole purpose of riling nationalist voters.


Good evening. So my name is Ronit and I am a hotelier. Well it's a pleasure to come to the Dubai Peace International Conference. So my question is, like I'm not being negative, like I'm not saying anything against over this. So but my question is like when we talk about this topic, religion of peace. So why are we particularly talking about this religion? Like why are we only particularly talking about Islam? Is it the only religion which is of peace? There's another religion as well. Thank you very much my brother. The question as I've understood it is that we're talking about Islam, the religion of peace. This is the peace convention and obviously it's an event that has invited to it so many people of all different diverse faiths. It is promoting Islam in the sense that it's an event where the truth of Islam is being beamed and the peace that stands within Islam is being beamed and the truth is like we've said and I did declare in my talk that true peace is achieved by worshipping the one who made you alone without any deities together with that. So the one who made you, that is how you will achieve true peace. The first may call towards peace. The difficulty we have is people have categorized peace and when they say we promote peace they only talking of one type of peace. Maybe if we don't have a war people might say we have peace but there is no internal peace and so Islam is the only faith that goes into every single detail of my life and yours and governs how exactly it should be led in a way that I would be able to achieve inner and outer peace peace within myself in fact the condition of my heart needs to be rectified in such a beautiful way that's a whole topic on its own and the entire condition I am at peace with my own limbs and with the entire creation around me and on top of that I promote that peace that we are talking about when it comes to the opposite of war. So my brother holistically yes Islam is the faith that promotes holistic peace and in my opinion and that of those it is the only faith that has in it every speck of detail regarding how to achieve that particular peace hence we call it the religion of peace. JazakAllah khair. Thank you. Who groups do you think deserves peace more? Internal peace more? And so this ayah is about people who attain peace in their life you know people suffer from all kinds of emotional imbalances depression, sadness, anger, anxiety you know how do you attain peace and is there a relationship between faith and peace internal peace even emotional psychological states of peace Allah says those who truly came to believe and did not disguise their truth or their faith with wrongdoing in other words wrongdoing is a disturbance in your not just on the outside when you do vulmi or disturbing something on the outside or someone on the outside but in this ayah beautifully it is as though Allah is describing that when you do wrong to someone else you've actually disturbed something inside of you and then Allah says if you're able to not do that and not wrong others and not do wrong you know not do injustice of any kind those are the people that deserve peace they'll have peace they'll have peace inside of themselves you know how many times we see nowadays that soldiers that come from war that have witnessed atrocities or in settings where there were no oversight committed atrocities or were silent witnesses two atrocities that their brethren committed during wars they come back and commit suicide or they have nightmares or they're not able to have relationships or they can't go to sleep or there are all kinds of medications you know PTSD and you name it not just from physical trauma physical trauma is something else but just from the emotional trauma of what they've experienced or what they may have even had to do or they didn't got away with well they got away with it in the sense of the authorities and the government and all of that but their insides have been damaged they don't have any peace anymore and they can't live with that there are people who commit any in all kinds of crimes not just against other human beings but people like you know for example nowadays SubhanAllah there are people that are in the entertainment industry they're in the music industry and maybe they're not even the top celebrities but people that are in a particular kind of industry that has to do with just sinning and just wrongdoing they're in the clubbing industry one of these dirty industries these people have to literally stay on drugs to be at peace because they're just they're terrible to themselves and others when they're not in that state they have to literally numb themselves away from reality to be able to cope just to be able to cope just to be able to deal SubhanAllah Allah says people who truly have found faith they've found something they could not find in a club they could not find it at a party they could not find it in a drug they couldn't find it in alcohol they couldn't find that peace anywhere you know and for those of you that aren't into these terrible things maybe you're just into entertainment you're just watching movie after movie after movie after movie after movie and it's just messing you up on the inside it's just tearing you apart and the only thing you can do is fill that empty space with more entertainment and more entertainment and more entertainment it just doesn't stop and one day you just decide and alhamdulillah Ramadhan has come so you decide to cut it at least cut it down hopefully you cut it all together in this month and then you go to the masjid and you feel this peace and you haven't felt it in a long time so you can tell the difference between the toxic waste you've been putting inside of you the spiritual toxic waste and now this cleansing just the listening to the Quran just putting your head on the ground without everybody else just those few minutes even what that does to you you know at the beginning when you've been eating terrible food for a long time healthy food tastes bad so in the beginning when people come after a long time to a masjid they're like I gotta get out of here quick so they're moving, playing nearby can I do that instead? you see a lot of people, young people especially when I hang out outside the masjid and they're all on their devices nobody's just sitting calmly this is what iman does it gives you calm, it gives you peace you're not jittery, you're not disturbed you're not just constantly in the need for some other fix whether for your eyes or for your brain for your tongue for your limbs you're not looking for that fix you're just at rest subhanAllah and they're the ones that are committed to guidance in other words Allah is saying that this without commitment it's only going to come and it's going to go you're going to have to show some commitment to be able to hold on to that peace Allah is in another place in the Quran He says you should know that by remembering Allah's hearts become calm they become tranquil they become at ease and that's what this ayah is about wallahi the world every human being on this world on this earth is looking for peace they're looking for tranquility inside of them something is bothering them and they just say to themselves you know that you can tell yourself if I just had that I'd be happy and they put it in different words I mean being happy if I just had this much money I'd be happy if I got this girl I'd be happy if I had this car I'd be happy if I had this house I'd be happy if I lived here I'd be happy if I bought that device if I had that video game if I did this if I did that we always set these goals and say I would be happy and guess what the ones you said for yourselves before and you said you'll get there and you'll be happy how long did it last and then you moved on to something else that you couldn't find satisfaction in this is the ayah that Allah Azawajal teaches us through the words of Ibrahim Ali some timeless words right if it was true back in the day it's still true today SubhanAllah the people who can truly find faith and they don't replace their faith with wrongdoing so even if you're a Muslim doesn't mean you have peace maybe you're replacing your faith with wrongdoing you need to stop doing the wrong cut that out of your life and Allah will grant you the gift of peace may Allah make us all the people of peace and may Allah make us all among the Muhtadeen may Allah bless you peace be upon you and may Allah's mercy and mercy be upon you our sheikh today is reciting Surah Al-Ma'ida and Surah Al-Ma'ida is the last of the major surahs to be revealed in the Quran it was the very final revelation in terms of the major surahs in the Quran and Surah Al-Ma'ida came down around the time of the Hajj of the Prophet SAW and in it is that very famous verse that verse that a Jewish person came to Umar ibn al-Khatab and he said that oh commander oh my leader because he was also the leader of the Jews and Christians oh our leader if this verse had been revealed to us we would have taken that day as a day of Eid as a day of celebration every year we would have celebrated that day this verse is what what is this verse that is so important that this non-Muslim said that if our religion had this verse we would have been celebrating every year the annual celebration when this verse came down it means today I have completed your religion for you the deen is and I have perfected my favors and my blessings upon you some people they mistranslate this verse that I have completed my favors no, Allah's favors are never complete we always need Allah's favors Allah's ni'mah we would not be alive today if Allah hadn't given us ni'mah right? atmemtu means I have perfected reached the pinnacle atmemtu aleykum ni'mati and I have chosen for you and I am pleased for you Islam to be your way of life this verse is so comprehensive it gives us so many blessings and points and the entire surah revolves around this verse this verse is the if you like fundamental axis of the whole surah that is because the surah came to finalize the religion of Islam the final laws were revealed in surah al-ma'idah ibn Abbas said no shari'a no law came down after ma'idah after ma'idah we just have a few verses here and there that basically complete the Quran but the final legislation was surah al-ma'idah and surah al-ma'idah talks about many different aspects of legislation one of the main themes as well is the issue of food and clothing surah al-ma'idah discusses this because this is of the finer details of the shari'a the salah has been revealed the zakah has been revealed the hajj has been revealed so Allah azawajal finishes up with the final things and Allah basically says اليوم أكملت لكم دينكم today your deen is kamil one of the most important points of this brothers and sisters and it is very important in light of the world that we live in the world that teaches us that we should always change we should always have newer versions version one, version two, version three the world that has told us that the other religions have evolved why don't you revolve Allah says this religion of yours is kamil this religion of yours is perfect and there is no need for it to evolve the fundamentals of our religion brothers and sisters will not change no matter what the world tells us our belief in Allah swt the broad basics of our ethics our morality, our laws these are unchangeable why? change means that the previous product was not perfect let me give an example of windows we all know the problems with windows and the bugs with windows and all of the updates every windows update has its bugs and flaws so what happens windows version one version two, version three version four many of us including myself remember when windows first came out we still remember that now which version are we on we've lost count why? because every product is an update is better fixes the problems of the previous product well imagine if they had released a windows that was flawless imagine if there was a windows that didn't have any virus problem or any patches needed they would not need to update now humans cannot produce a perfect product so for humans they always need to update because we are not perfect Allah Azza wa Jal has told us that today that's the day of Hajj on the day of Arafa in the 10th year of the Hijrah all of the laws have now been sealed khalas end there is no need for change there is no need for fine tuning al yawma akmaltu lakum deenakum wa atmamtu aleykum ni'mati my favours have been now perfected I have given you the shari'ah I have given you political power the Prophet's system is now in Makkah as the leader of Makkah all of the fears that you had are now gone you came and you were persecuted now I have perfected my favours that you have the entire Arabian Peninsula in your right hand you are now the undisputed leader you also have followers that will do anything for you you have attained the perfection and Allah is saying today has that perfection been reached and I have chosen Islam as your way of life and the meaning of deen we've heard this a lot of times that deen is not just a religion it's a way of life in fact this is very true the meaning of dana ya deenu the meaning of dana is to submit to this is the meaning of the verb dana from which deen comes from the meaning of dana is to submit and therefore the deen is that which you submit to it's your code that you live by it is your laws, your ethics, your values your morals every human being has a deen every human being even atheists have a deen it's their code that they live by every person has some type of philosophy some type of ruling they're going to use for us we thank Allah Allah has given us that way of life Allah has told us what is right from what is wrong and that is why in this surah there are so many laws regarding our shari'ah in this surah Allah says our Imam recited in the last raka'ah Allah Azza wa Jal says announced to mankind that the khabith and the tayyib the pure and the filthy are never going to be equal even if you are shocked at how much filth exists in the world this is a verse brothers and sisters especially in light of what is happening today when alternative lifestyles are being promoted when filth is being told that it is permissible when the haram is being made halal when if you speak out and say look this is immoral this is disgusting this is filthy you are said to be the bigot and the racist and this and that Allah says in the Quran even if the filth overwhelms you it's not going to make the filth become pure this is a fundamental reality of our religion that Allah Azza wa Jal has laid out in stone and Allah Azza wa Jal clarifies it another example again this whole surah is about fine-tuning and perfecting the laws and therefore in this surah Allah Azza wa Jal also has revealed the final prohibitions of so many things for example Allah says in the Quran this surah right now we just recited it in the second raka'a إنما الخمر والميسر والانصاب والإسلام رجسم من عمل الشيطان that drinking alcohol خمر and maysir gambling andانصاب and إسلام which means the idols and there is a way that they would worship the idols this is basically to do with the shirk Allah says gambling and drinking alcohol are from the filth of shaitan رجسم من عمل الشيطان so avoid it so that you can be successful then Allah clarifies why? and through this clarification brothers and sisters we learn why has Allah revealed the shari'a to us إنما يريد الشيطان the reason why shaitan is calling you to drink the reason why shaitan is calling you to gamble إنما يريد الشيطان and يوقع بينكم العداوة والبغطة shaitan wants you to start fighting with one another to break up to have problems the root of all evil is alcohol and drugs look my brothers and sisters the number one cause for gangs in this country the number one cause for death is alcohol related the number one cause for people doing what they do crimes and all of this is because of what? it is خمر and it is alcohol and Allah says that shaitan wants to cause problems between you he wants to ruin your relationship with one another he wants to spread evil on this earth إنما يريد الشيطان and he wants you to turn away from remembering Allah and from prayer so gambling, drinking, drugs have two problems number one a worldly problem number two a spiritual problem similarly brothers and sisters everything that Allah has made haram he has made it haram not because he enjoys making our life difficult but because the haram is harmful for us it is harmful for our souls it is harmful for society Allah has made things haram as a mercy for us and not in order to make life difficult upon us he is saying that alcohol, drugs, these gambling shaitan is using it to cause fitna amongst you shaitan is using it to make you think of things that are not important and you turn away from that which is important and that is the prayer and therefore we learn from this brothers and sisters that the whole shari'ah is a shari'ah of mercy laws of this religion are meant to better humanity not meant to make humanity worse even if everybody criticizes why is alcohol bad why can't we just drink a little bit why is sexuality wrong why is homosexuality, why this, why that we have our clear cut principles even if we don't understand Allah knows you do not know and by the way I am saying we don't understand but to Allah he brothers and sisters every scientist, every social every person who has an intelligence if they look at the things that Allah has made haram the human fitra without any PhD in sociology the human soul will say that is disgusting, that is filthy I don't want to do that how many are the converse that I have met my friends that told me that when they were in pre-islam when they were in jahiliya some of them said that I never drank and I never touched a woman because I knew this was something that is not gentlemanly it's not what a man does my mother said that I was doing it but deep down inside I knew something was wrong this is not the way we should be living just like animals yesterday I saw a YouTube video of one of our brothers who converted to Islam and he was saying that I was just living a carefree life I was drinking, womanizing this and that 18 years old and he said but it struck me, is this all there is to life? that's all I am going to do live like an animal and I kept on researching until I saw the religion of Islam say you should not drink you should not take drugs you should not womanize and I realized this is the law that my creator would tell me to do this is a law that is pure this is a law that tells us to be like humans and not animals this is what non-muslims are saying and that is the first verse that our sheikh recited today the first verse he recited is when the non-muslims who have a good heart when they hear the Quran that has been revealed to the Prophet s.a. you will find them crying out of joy, out of happiness that they know that this is the truth Allah testifies in the Quran that anybody with a pure heart when he hears this message of Islam he knows it is the true message and the primary way that we do this is by telling the truth not by hiding, not by being embarrassed next time somebody says what your religion doesn't allow social drinking your religion doesn't allow this and that we should be firm and frank yes it does not because in this is harm in this is physical harm and in it is spiritual harm a few days ago our sheikh recited the other verse in the Quran related to this and that is that Allah says Allah wants to make things easy he doesn't want to make things difficult Allah wants to make your burden light upon you the problem is we have been created weak not that the shariah is difficult Allah says Allah wants to make things easy and not make things difficult Allah says Allah says there is no difficulty that Allah has placed in this religion the religion is not difficult it is common sense it is a logical religion it is a rational religion and every single ruling that Allah has revealed we can understand the benefits and for those that we don't understand we will have to put our faith in Allah brothers and sisters in Islam the pure is clear and the filth is clear may Allah SWT cause us to live as Muslims to die as Muslims and to be resurrected as Muslims