When the scientists did a survey of azurella macquarieensis in April 2008 there was no recorded evidence of these cushions showing decline. They all seemed to tick the healthy box. When the scientists went back out into the bush after the winter, so this was December 2008, there was major dieback. Major, major dieback. And by 2010 the plant was listed as critically endangered. Now it's an important plant. Firstly, it's endemic to macquarie island. Even though azurella as a genus exists widely around the world, azurella macquarieensis specifically just found on macquarie island. And secondly, it's a dominant species in the felt mark which is sort of a barren part of the island. So it plays a really important architectural role in solar erosion and providing an environment for other species to grow. So the loss of these cushions is really important. These are not little cushions. I mean a lot of them are small, but they can grow to a couple of metres across and half a metre, maybe even three-quarter of a metre tall. So the million dollar question, why did they suddenly die between April and December? If it was this gradual drying of the atmosphere, which we know is a phenomenon in the Southern Ocean at high latitude, but if it was that we would have expected to see some evidence, at least of sensitive cushions somewhere on the island exhibiting a decline, but we didn't. This was just a crash. When we started working on this project, we did the usual, we looked at the temperature and the rainfall and the this and the that, and we really concentrated on drying. And then one day we were talking to Professor Marilyn Ball about what kills plants. And we started talking about unseasonal extreme events. Now you're starting to hear a pattern here. Extreme events that are occurring at uncharacteristic times. And so we went back into the data and instead of looking for drying seasons, we looked for an unseasonal frost. Just like an unseasonal frost here in Canberra will kill all the tomato plants, the same happens with plants around the world. Frost is well known when it occurs just after the new foliage has budded to cause permanent damage. And we found November 2008, a very cold frost that extended for several days with nice, sunny, dry conditions, so perfect for the formation of what we call black frost. And it had only occurred once before in 1952.


I think people way overestimate negative impacts of bad content. Welcome to the Smarter Building Materials Marketing Podcast, helping you find better ways to grow leads, sales, and outperform your competition. All right, everyone. Welcome to another episode of Smarter Building Materials Marketing. I'm your host, Beth Popmukolov. And in the house with us today, we have brought on Adam Steiner. He sits in a very interesting seat when it comes to the relationship of builders and homeowners and how their homes are built. I will let him explain it because he'll be able to do it better than I can. Adam, thanks so much for coming on the show. Thanks so much for having me. Happy to be here. Can you tell us a little who you are and how you have arrived to what you're doing now and really what that is? Yes. So I'm Adam Steiner. I'm a home designer primarily. I worked for home builders for roughly a decade and a half and then started my own design firm here in 2020. Feels like I just started, but it's a while back already. And working for those home builders, I was in an interesting seat where I was managing the office at one stop and in charge of what went into our selection center and help oversaw that, as well as I was the person that a lot of clients talked to. Like if something went wrong, if they weren't happy, if things kind of hit the fan, I worked for a family company. So when your last name matches the name of the company, you get those calls. Oh, yeah. And they're like, this guy has the power to make it happen. Yeah. So that kind of happened. And through that, I learned a lot about just how clients are feeling and what they're thinking and what does and doesn't work. And so when I started my firm, I started a podcast called Builder versus Buyer and the goal of this podcast was really to mediate the line between builders and buyers because I saw like just a growing divide where most of the buyers I knew were fair people that wanted a nice house and most of the builders I knew were great people that wanted to build a nice house, but it just felt like there was more and more animosity.  Yes. Oh yeah. Oh yeah. Oh yeah. I know exactly what you're talking about. Mm hmm. Yes. Yeah. So it was, it was really interesting to see that perspective and I really wanted to do a lot to bring the sides together as much as I could, right? Um, and really help explain, especially to clients, why a builder is thinking that, why they're saying that they may not be great at communication, but if I can help communicate for them, why, why you can't supply your own light fixtures to your home and why that's annoying for certain builders and stuff like that. I think there's just a lot of little stuff that falls through the cracks. Okay. So this is so interesting because you said something that from, from our perspective and how, you know, we really try to connect. So you're talking about what's the tension and we're talking about like, how do you bring them together at Venvio? That's our job, right?  One of the things that we talk about a lot is something you're saying, which is homeowners, there is something intrinsic in them that when it gets to the labor portion of their building materials experience, they're like pre-programmed to expect to be taken advantage of. I would love for you to just tell everyone a little bit more about how right I am about that theory. I'm just kidding, but I, I've struggled to get data on it because it's a hard thing to get people to say out loud or to quantify, but we see it time and time again when homeowners are talking to manufacturers and then they're like, okay, but how much is the labor? Cause somewhere in them they're like, cause is it $700,000 labor? You know, for my sync, like, I think it's just this other world that they live in and they don't know how to get information about. The root of it is people don't know much about home building, right? Yeah. Um, yeah, I think people think they do.  And I've designed homes for almost 20 years here and I wouldn't feel comfortable managing a house. Like it scares me. It should scare you, you know? Oh yeah. So I think the root of it is nobody knows what's going on. So when you don't know what's going on, it's really easy to freak out and, and people get a lot of weird and bad information. There's two sides to it, right? Where they talk to a handyman and handyman is like, oh, it should be, you know, 3,500 to put new siding on your house. And then, and then they talk to their builder and they're like, that's 30 grand. And then when you hear something like that, you automatically get tense and frustrated and then there's just mistrust through the whole build. Yeah, I think that's such an important thing to have in the forefront of our mind is when your audience comes to the table, just with this predisposition of distrust, which isn't the case in a lot of industries, right? But when you come to the table with the expectation of being taken advantage of, it tends to lead to the wrong conversations. We're getting hung up on the wrong details. And I think that also is like self perpetuating where we get so obsessed about not getting caught off guard by point A that we hyper focus on it. But then, you know, points B through D get completely looked over. And that's the places where the things fall through cracks. So tell me, Adam, how are you bringing together or what are you looking to find to help close the gap? You said you're seeing that ever widen. Is there anything that you see in your purview that would bring that gap between builder and buyer closer together? And one of the builders I was at made every sales agent call every single client every week. And it was, this was one of the builders I worked sales for. And I was like, it's annoying as a sales agent. Like, I don't want to be spending my time doing that, but it's just there's no time to fester and there's no time to freak out. So to be on top of that, I think is really, really key. And if I can stretch that out to like material providers, a lot of times the builders can't answer is because they're waiting on an answer from somebody, their plumber or plumbing supplier or whatever. So much of a builder's decision is based on just being their person and being able to get back to them. Like if you can be the provider that is awesome at communicating with your builder, you'll probably just win jobs, even if your price tire, even if your selections are worse, because that's builders. That's how they make their decisions. They don't have time to make them really any other way. First of all, I think you hit the nail on the head is the manufacturer and the supplier is often the first link in the chain. And, you know, I can hear tons of them being like, no, we over communicate. That's absolutely valid. Lots of manufacturers are really good at that. Those were the hard lessons learned in 2020 when you were starting your business, right? It was, you got to pick up the phone and you got to give the bad news because we're letting people fester. I love that the no time to fester. From your perspective, how are homeowners perceiving the relationship or the materials that they're getting from all the way to the manufacturer? Do they have significant influence? Is it really whatever the builder is bringing to them? And they, you know, they don't know if it was a coal or faucet or a fester faucet. Where are you seeing their understanding and awareness of manufacturers? That's, that's a great question. So there are really three types of builders and people don't usually know when they're buying a home, what type they're with. So it's custom, semi-custom and production, right? And so the answer is different. I don't think there's a great awareness on it. I think if you're spending more than a million dollars, you know, you're getting a custom home, but not a hundred percent. Yeah, I would say, yeah, if you're getting a custom home, you know, you're getting a custom home. Yeah. If you're, but if you're not. Every builder says custom. No builder is like, yep, we're production, you know? That's right. Yeah. And no builder says we're a tract home builder. Like that isn't in their marketing and even semi-custom, they don't say it much. So how I define it is if you're in a custom home, you should be able to dictate just about anything you put in that home. That's the custom process. So if you want to pick cabinets from Italy and get them shipped like your custom builder should be able to say yes to that. And if they're saying no, you're probably not buying from a custom builder. And so you're probably falling into a semi-custom builder where they have preset selections, but then a bunch of options and upgrades and things you can go with. And the scope is pretty wide, but you're not, you're not custom designing floor plans, you know, you're not tweaking everything. You're tweaking a lot of things, but not all the things. And then if you're building with a production builder, your answers are almost always no, right? They have preset selections. They're going to dictate your faucets. They might have three faucets you can choose from or even 10 faucets you can choose from, but they have a material contract with their faucet provider that's year to year and they're not going outside of that for you. You know, it's too expensive. It's too costly. There's just too many question marks for them to say yes to you, one homeowner when they're building 50 others with these exact faucets. Well, if communication is key, I have an idea about where we could start. Yeah, right. You need to know the kind of builder that you're getting into. Okay, let's talk about when those frustrations happen. Who is the homeowner frustrated at? Do you think is it the builder? I think it's primarily the builder. Okay. And this is why the communication from material providers are so important too, because the builder takes all the crap. So if architects expect something on the house that the builder can't get for a 20 week lead time, the builder is still the one taking the call. Or if the builder can't hear back from the material provider for that 20 weeks, the builder's still the one taking the call from the client. The material provider is not getting the call from the client. A good builder wouldn't throw their material provider under the bus. But even if they did, the client is still a little wary of that.  Yeah, I mean, I think that's what we often hear from builders. I think it depends on if it's the custom home, it's a custom home. And this is my dream faucet. It's really hard to feel like you can't just make it happen when you tell me that it's a 20 week lead time. But I agree. I think they're exactly right.  And I want to get your predictions on where we're going from a home building and construction standpoint. First of all, there's a lot of talk about home starts, demand, all of the things. There was a huge, there was a huge surge in material costs that hasn't really gone down, right? And then if you couple that onto it, everything that's changed in our world and how consumers like are just constantly changing, Gen Z is about to become a major player in the home buying market. What are your predictions for how home design and home building will either change or stay the same over the next five years? I think in the immediate, and we saw this start last fall, summer, the lower end of that production builder, the under 700,000 house really got squeezed because those people are typically relying more on bank financing and so 2% matters a lot in their monthly payment and their purchasing power, whereas a lot of clients that I deal with that have more than a million to spend, like as crass as this sounds, if they have 1.2, they can spend 1.4, you know? Yeah, no, that's real. Absolutely. And so that fluctuation didn't affect that group as much. I've seen in my design for more of a shift to the higher end, the custom stuff than the production. I think builders are always going to be creative about what they can provide. We're seeing, like, smaller homes and floor plans and stuff come up. But overall, I'm hoping it's not too bad.  So, but yeah, as we pivot to the higher end, and as long as American population is going up, there's going to need to be more homes, you know? So I don't foresee that stopping anytime soon. So yeah, there will be, I think, continual growth there. I think if we lined up houses from like the 70s, the 80s, the 90s, the early 2000s, 2015, when Ship Lap was king, and like maybe right now, we could pick out what those decades are, right? You know, if it has a 75 foot long marble island in the kitchen is probably like a 2018 kitchen, do you know what I'm saying? What, what are your predictions from like the materials or the designs that will be in high demand in the coming years? Yeah, I, I think, I mean, obviously, we're going back to like some more brass and things. Um, I feel like brass is always coming back. Can I be honest? Like the amount of articles I've read for the past 15 years is like brass is happening again. I'm like, when did it stop happening? Yeah. It's always like a new shade of brass or like a new kind of brass. Do you know what I mean? Yeah, totally. Okay, brass is happening. What else? Um, yeah, good question. I, I think we'll still see a lot of prefabricated stone, like the quartz and stuff. I'm even getting some requests for clients to do like solid slabs in their shower, so they're not dealing with grout joints on the walls and replacing tile. I still think we're going to see a lot of glass, you know, in the, in the showers and stuff actually take that back. I think more and more people are getting tired of. Cleaning their glass and wanting to shift away from that. I know, but it looks so nice. It does. We're going to go back to curtains. What's the alternative curtains, glass or? It's more of a walk-in. Like. It's just a walk-in. It's like no, it's a no door. Yeah. Yeah. Yeah. So I'm seeing a lot of that. Um, yeah, I, this is my personal opinion. I would hope there's just more of a lean toward craftsmanship. Like when we talk, talk about styles and trends and things, if it's designed well and made well, it doesn't feel trendy, but so much of the reason why, um, you know, ship lap feels like such a trend or the barnwood thing felt like such a trend is because people were just throwing it up everywhere and not really slapping it on. Yeah. Yeah. Um, yeah. Not really paying attention to the scope and design of it. And so I think that will happen with everything. But if you pay attention to what you're doing in your build, I think it's going to age much, much better. Yeah. Giant kitchen islands, stay or go. I think they're still staying. I'm not seeing any, I'm not seeing any decrease in island size. I know. I, I honestly look every year after it was on trend for like two or three years, I'm like, that thing's got to get out of here pretty soon. And I've been looking and I'm like, Oh no. I have seen a lot of people start to talk about, um, no top cabinets that they're like, yeah, that's got to go. Yes. Cause we're, unless you have an enormous kitchen, you're like, here's your four cabinets. Enjoy. Yeah. It looks really great on Instagram. I mean, that's just silly. Yeah. Less and less uppers. I could see some people experimenting with like thinner countertops going with like a little more European style. Oh yeah. Actually, I bet, I bet you're right about that. Cause yeah, the American trend for so long was just like, don't do the thin ones because they look cheap. Um, but again, I think if it's a nice material and it's thin and designed well with like that line and intention in mind, that's a win over just getting the thickest countertop because that's what you could afford. Yeah. So if you were a building materials manufacturer thinking about what's coming and what a home designer needs or a home builder needs to be successful, what would your advice be? Yeah. So I'm going to go out and say this, I'm probably wrong in this, so just, just, but this is how it feels from the outside, we love when our guests build up the confidence of our listeners. We really appreciate that. You can leave this part in. This is how it feels from the outside looking in because I've never worked for material provider, but it feels like material providers focus so hard on what the finishes and fixtures and materials look like, and they should, that's important.  And I know material providers know this and care about this, but here's, here's my background in it. And this was so, so annoying. When I was managing the selections for our showroom because I'm more of a creative type. And so I would see something in a magazine be like, this is awesome. These faucets are so cool. And our purchasing manager would be like, yeah, lead time, who's, who's providing it? What's it cost? Like didn't care, wasn't affected at all. And it's, I'm like, well, okay, I'll find out. And then come to find out, like usually price wouldn't be bad, but the person we got it through was like two steps away from actually the one that would be providing it on site, or you had to like mail order them and Amazon would drive them off. And he's like, this is impossible for us to work because our normal provider, you know, delivers to our site and checks that it's there. If Amazon drops it off, we don't have an address yet that Amazon delivers to do. We have to deliver it to the store. Do we have to pay one of our guys to ship it over? What happens if something is wrong with that? And so it was so annoying for me to be like, this stuff is cool. This is what people want. And our purchasing manager was basically like, yeah, it doesn't matter because it's so much worse for our bottom line. Like, do we really want to delay clients homes by two weeks to figure all this stuff out? Like, no, they don't want that. We don't want that. We're losing money in these things. And again, this was when my last name was on the company. You know, so like, I think every, I think every builder has this argument every day between their selection coordinators and their purchasing manager. And yes, you have to win at what clients want and what looks pretty, but you also have to win at our lead times are awesome. The person that will pick up the phone a hundred percent of the time when the builder calls and the stuff will be right when it shows up on site. Yeah, do that stuff and you'll get deals. So as a selection manager, were you being pitched by a building materials company and then figuring out they couldn't fulfill it?  Where did that start a little bit of both? Yeah. The biggest one I can remember is like Pottery Barn Lights. It was the age like 2010s, right? So everybody wanted Pottery Barn Lights. Remember Pottery Barn Hay Day? Totally, totally, totally, totally. That's all people wanted. I had multiple arguments over years with multiple builders about whether or not we would provide Pottery Barn Lights because again, you had to order them online. It was, you know, jump through all the hoops, but they were the best and that's what everybody wanted. And I know for a fact they would have just sold more if they if they had an agreement with like a local lighting supplier that walked the clients through. And I know that these decisions are bigger than my head, but they lost sales because they couldn't match because they didn't have a Pottery Barn Light. Yeah. Yeah. Oh, that's actually very interesting. And there were times when we told clients like, we'll just put a flush mount up, buy it after, you know, and I bet a few percentage of them actually did. Yeah. But it was just so frustrating on our end, the sourcing of it. Like have money will buy and they're like, no, we can't make it happen. Yeah, exactly. Yeah. That's really interesting. I think you're bringing up a really good point though also because purchase managers can get a bad wrap where it's just all about the bottom line. And first of all, that's part of their job, right? Their job is to keep their company in the black hit the profitability margins. Those are just the facts of life. However, what you're saying is it's not the only factor, right? It's the whole package of how that not only impacts us as an organization, but how it impacts our homeowner because from a purchasing manager standpoint, a two week delay for one homeowner is maybe the difference between selling an additional house or not because they're going to complain to one person and that one person is going to be like, no, I'm not going to do it. Don't go with that guy. These other guys, they've never had a delay. You know, I mean, it sometimes is that tight of a margin. I think that's a good perspective. I like have a personal love for purchasers because they're like the opposite of marketers and I tell this story all the time. But I have a dear friend who's a purchasing agent at a like production home level home builder and walking the floor with him at trade shows is like walking through a concert with Mick Jagger. Like you get the red carpet rolled out. They bring them back into the special room. Whereas like a marketer, I'm just in there to talk to them for as long as I possibly can before they figure out that I work at an agency. And he gets all the good info, right? Like he knows all the real information and it's so interesting. It's not diametrically opposed, but it can't be a forgotten element of the whole purchasing process that you've got the selector being like this is going to go gangbusters. People are going to friggin love this and you've got the purchasing manager being like, hang on, hang on, hang on. Yeah, maybe, right?  That's that's so, that's so, so interesting. Adam, this has been great. Thank you so much. If any of our listeners want to get in touch with you, what would be a good way for them to reach out? Yeah, I think through Instagram or follow me on TikTok. I'm at Burnham Design Co on both those or listen to the podcast builder versus buyer on wherever you get podcasts. All right, Adam, before I let you go, you may be the first person to ever mention on our podcast to come follow somebody at TikTok. We hit, we get Instagram, we've gotten a lot of LinkedIn. Other than Dennis, who you and I both love, I don't think anybody specifically said like, come follow me on TikTok. Number one, if anybody of our listeners go follow Adam on TikTok, I need you to send him a DM because I would like the credit for that happening. Adam, tell me about what you're doing on TikTok and the results that you're seeing. Yeah, so TikTok has been awesome. It's changed my design business. I'm a big Gary Vee fan and he was like, hey, get on TikTok. Like, okay, I'll just do it. And I started with the most basic, boring content, like time lapses of me doing AutoCAD and literally picking up my phone and recording my computer screen and being like, this is why I draw a powder room this dimension.  And it just kind of snowballed. And I've found a decent amount of success there. Just I'm getting leads and it's working for me in the background, too, which is kind of awesome. When you say leads, what do you mean you're getting leads through TikTok? So design clients, people that want a custom floor plan or have an addition or shut up. It's the weirdest thing, too. Cause like, hi, I found you on TikTok. I have this addition. No, it's not weird. It's been happening on Instagram forever. We talked to a marketing manager for a home builder somewhere in the Northern States and she said every contractor she has gets almost a hundred percent of their work through Instagram DMs. But you're right. It is a little weird. Like, hey, I found you on TikTok. Do you want to build a house for me? Yeah, it's, it's crazy. Cause I've been thinking about this a lot ever since you guys asked me to be on. It's like, how would I translate that to somebody who's providing building materials? And I think where I'll see a lot of building materials go wrong and I'm not talking to the, the collars and whoever, like you figured it out and you have thousands of colors on Instagram and all that, but like the smaller providers, I think what happens is they're big enough to have a marketing director, right? But the marketing director doesn't know anything about the product. They're, they're there because they're a marketing expert, not a product expert, right? So they throw up a couple of videos on like how the product looks and that stuff should be there. But then they kind of lose interest because none of those videos get traction and things. And I think what they need to do is really have the marketing director give them the authority to just like, Hey, you have the authority to walk around and follow anybody at the company and ask them what they're doing, just have your camera out. Use those videos to help explain your product and your process. Like, I know you're a marketing director and you're like, I need a call to action in this video. You don't, you don't, people will find out you don't need it. Just help people make a better decision.  Does it matter? Does anyone care?  Like, why do we do this, the vinyl this thick? And they'll say, Oh, well, if you do it any thinner, it'll start to warble when the sun hits this many degrees. Like you can make a video out of that. That like that kind of stuff people care about and want to know. And so I think you just need to get in front of it and get the right, the right content out there. But just try because there's so, so much opportunity there. And you're just leaving a lot on the table. If you don't. I couldn't agree more. I think what is so ironic and frustrating about who's the most successful on social media right now is and if you think specifically B2B world is it is the opposite of what has been ingrained in anybody who has a marketing degree, especially if you got a marketing degree 10, 15 years ago.  It feels like painful because you feel like you're doing the exact opposite of what you were always afraid people would think your content looks like because it shouldn't feel like marketing. If it feels like what you're putting out on social is collateral, people are going to move right on by it because the consumer is smart and no one wants to be sold to and even more so in the construction industry, right? Like this is a grungy industry and that and we love it for it. But like everywhere has dirt until the like the sighting goes on and somebody power washes it and the homeowners move in. I mean, but we don't show it that way. I actually was just in a customer interview recently talking about construction and they were like, I'm just I'm tired of manufacturers showing me their product on a project on a beautiful sunny day where everything is pristine. They're like, I don't I can't learn from that. And it's the same for our social media. You said something really interesting that I would add on to Adam, you were like, if you want to be successful on TikTok, just get permission to walk around and film literally anything. The thing I would add on to is like, OK, let's just say your organization doesn't believe in TikTok, that's a pretty safe guess in most instances. This is not the place where you're going to go all in. So just tell it like if you could just advocate for I'm going to get a handle and I'm going to spend an hour a week figuring out what kind of content to put on there, because it's 30 seconds that you're going to want your videos to be. So like you could do a ton of 30 second videos in an hour and just be like, don't look just don't look for three months. Yeah, I love it. And what like what would you do if no one was watching, because then if you do great, it's going to be awesome. And if you don't do great, that's fine. Like no one was there anyway. And it's not your mainstream. Like we're not saying move all of your content there. But to fight a thing that is happening, we're just missing an opportunity. Totally. And something you hit on there. I think people way overestimate negative impacts of bad content. I don't mean bad content as far as like you're saying something wrong. But like the stuff where it's like, oh, the video is in the air or the guy I talked to on site. It doesn't pop off camera. He's just kind of saying stuff. Yeah, like it's marketers doing that. And we're really sorry. Like it's it's the marketers who have talked to you down. You all need to stop. I think that's I know we do. Someone needs to tell me to calm down. I think that's a really good point, Adam. Just the algorithm does all that for you. If if it's bad, nobody will watch it and it doesn't matter at all. And it won't affect you. And no one will see it. It's so magical. Because if it does really good, the opposite happens exactly. I've left almost I've left pretty much all my videos up and go to my TikTok channel. There's a bunch of bad ones on there. They all have the lowest views and I'm it doesn't matter. It's not affecting me. Yeah, the more I've dug into it and when I talk to influencers, you can tell me what you think about this, Adam. What I constantly hear is like the more that I work on a video and the more sure that I am that it's just going to crush it, the worse that it does. It's the ones where I have a thought and I either pull my camera out and record a quick thought or I'm like, you said I'm doing a quick sketch and I'm like, you know, I'm just going to explain like why I design my things this way because I know most people don't and I just explain it. Like it's the more spontaneous on the spot because you're responding to something that, you know, has actual demand or could be interesting or has an actual point of view. Those are the ones that do the best. It's the more that we try to make it like like we have thought it all through and we know exactly what we're doing. Because a lot of what we do is also it's iteration, right? And it's brainstorming and it's comparison and it's thinking through how thick does my vinyl need to be for me to get the results that I want without it impacting the margins that I have? Like those are questions that our industry solves a thousand times a day. Creating content around that is what can get you traction way more than features and benefits. Who's your favorite TikTok that's at least industry adjacent? Dennis stuff is awesome. Yeah, that's cheating. Dennis is the best. What else you got? T-stud does a good job. What's T-stud? Pretty cool. It's a stud that has like a built-in thermal break in it. So this is really building science. That's cool. But yeah, that's probably where it's start. There's this TikTok that I love or these TikTok channel that I love. I think they're just called B2B Pros. It's just literally installers doing the most basic stuff. Like the one that I always show is it's a mason. Scooping masonry, tamping it down with a trowel. That's the post. It has like 70 bajillion trillion views because it's just so interesting. The paint, I love to follow painters.  We have like a running conversation in our office about there's tons of building inspectors that have a following on TikTok that just share content and talk about like how they go through houses or buildings and what they're looking for and common issues. It's it's fascinating. It totally starts to fall into like building science and nerdiness. And I'm always I'm always here for it. That is some pretty basic normal content that we're talking about. Yeah. Time-watching is fishing a barrel.  I'm going to watch it. But it's also like it's just the the bar has come so low because people are so interested in different things that we're I think just I couldn't say it enough. What you said is we're overthinking it and overthinking even the impact of negative. I think that is that's spot on. Just do it. Do it afraid, Adam. Thank you, man. This was awesome. This was really, really valuable. We really appreciate it for our listeners. If you want more great content like this, head to venvio.com slash podcast until next time. I'm your host, Beth Popmukulov. Have a great one, everybody.


Ignition, high clock starts, 3-9-0, that looks good, flight. Roger, booster. Roger, clock starts. Field pressure running a little high. Roger. Roger, understand. How's it looking, guidance? It's looking good, flight. Roger. Slightly low, no problem. Roger, fighter, how about you for stage, thanks. Thanks, we're going for staging. Roger, Capcom, we're going for staging. Staging? Roger, staging. How's that thrust look, booster? That thrust is looking a little high, flight. Roger. Okay, no status check, booster. Go. Retro. Go. Fido. Go. Guidance. Guidance, you go. Stand by, one flight. Surgeon. Go. Econ. Go. GNC. Go. How do you stand, guidance? I go, flight. Roger, Capcom, we're go. Early shutdown. We have a Seaco here, flight. Roger. Head shut down. Flight follow, we had cutoff, standby. Roger, Fido. Stand by for IVIs. Red WI is counting over 300 feet per second. 72 and 95. 72 is 24. Flight auto, we're no-go. Roger, Capcom, we're no-go. Capcom, we're no-go. Roger, you are no-go, no-go. Retro, you got a time here? Roger, flight, area at Charlie, at 9 plus 2-0. Fall angle on the retro, 7 degrees. Recovery flight. Roger, we have more here. We're going for area at Charlie. We'll be retrofiring at 9 plus 20. Roger, flight. Can you give me some water and access times in that area, please? No swells, and your call sign rescue one, the destroyer is the low. Five, four, three, two, one, retrofire. Roger, fire one. Rocket two. This was not an actual Gemini mission. Nobody left the ground. Gemini did not abort. We have simply edited together an isolated launch with shots of the flight controllers simulating that launch. The flight was simulated from an adjacent room in the Mission Control Center, Houston, and like many other things in the space age, flight simulation is done by computers. The primary and backup crew for Gemini 8 will undergo 11 days of such simulated flights before launch day, March 16th. Early in the program, experts sit down and analyze the Gemini 8 flight. They know it is a three-day mission. Its primary purposes include rendezvous in space with an Agena target vehicle, the first docking in space, and a two-hour space walk by pilot David Scott. The experts then devise problems that could occur, some simple, some quite challenging. They feed these problems into a computer and sit back and see what happens, perhaps with a little glee. At any rate, the crew and the simulator and the controller at the console are given the problem. Both must respond correctly. About 90 problems will be run for the Gemini 8 mission. On the schedule are two days devoted to the Agena target vehicle, four days devoted to network simulations, and two days scheduled for running re-entry simulations, including emergency re-entries. Eleven days of problem solving. Most probably none of them would turn up during the flight. But if one should, the crew and the 5,000 people in the ground network that support these two men would be ready. Several days before Gemini 8 will leave the ground, the USS Boxer steams toward the primary recovery zone where the mission will normally end. It begins training its complement of officers and men in recovery operations. Instead of launching amphibious strike missions, the Boxer now launches helicopters for search and retrieval of astronauts. On board is the commander of the Western Atlantic Recovery Forces, known as Task Force 140.3. Two ships, six helicopters and six aircraft are assigned to this Task Force. All five man-Gemini flights to date have been recovered as planned in the primary zone. Still, 10 more ships, 54 aircraft and 5,000 additional men will be deployed at different stations around the world for recovery. There are nine other planned landing areas lying within the three major zones of the Eastern Atlantic, the Mid-Pacific and the Western Pacific. In the Western Pacific, the USS Leonard F. Mason, a destroyer, begins exercises on the retrieval of a border plate model of the Gemini spacecraft. The Mason will cover three landing areas within zone 3. It will be backed up by aircraft from Okinawa and Japan. The chief difference between the primary area where the Boxer is stationed and a secondary area such as this is the comprehensiveness of coverage. The number of aircraft, ships and recovery specialists on station. In addition, a special launch abort area covers the land mass and immediate offshore areas at Cape Kennedy. Recovery teams go out before the astronauts enter the spacecraft in case of an ejected abort from the launch pad or shortly after liftoff. There could be more extreme contingencies. The emergency might be such that a spacecraft could not land in a planned landing area. In a dire emergency, the command pilot might have to fire the retro rockets and come right down. Bare statistics come into play here. The world is 70% water and 30% land. The odds are strongly weighted toward a water landing. Aircraft are stationed at 12 points to locate the spacecraft in this emergency. Any commercial shipping in the area might then be called for assistance to pick up the astronauts. Fraters, oilers, tankers, any ship with heavy hoist equipment could also take the spacecraft aboard. If the crew comes down over land, they would use the ejection seats, leave the spacecraft and land by parachute. Astronauts have not only a complete survival kit to sustain them, but they are trained to live off the land, even desert and jungle. Whether Gemini comes down over water or land, recovery is planned and coordinated by a NASA team of specialists. They set up the requirements for a mission and work closely with the Department of Defense. DoD then commits the necessary ships and aircraft to do the job. The DoD manager for manned spacecraft support directs worldwide recovery forces. He is in contact with two main elements under his command, the Atlantic Recovery Control Center, Kate Kennedy, and the Pacific Recovery Control Center, Hawaii. The red telephone puts him into direct contact with the highest levels of the Department of Defense for further assistance. But all of this, the red telephone and the contingency aircraft off Pago Pago Island, South Pacific, seems remote on the 16th of March. The crew is entering their spacecraft for what has every sign of being a normal flight. At the same time, on Launch Complex 14, the Atlas Agena Count is only 25 minutes from liftoff. The Gemini mission is largely based on a successful orbit of the target vehicle. The Agena Count has no holds. Right on the nose at 10 o'clock Eastern Standard Time, the Atlas launch vehicle ignites. Atlas has three main propulsion engines which ignite at liftoff. Two are booster engines and one is a sustainer engine. The booster engines cut off first, some two minutes, 40 seconds into the flight. The sustainer engine then takes over and propels the Agena to an altitude of 654,190 feet. Two small Vernier engines on the Atlas continue to position the Agena properly in the later phases of launch. They cut off at five minutes, six seconds after liftoff. The Agena propulsion system then inserts the target vehicle into a circular orbit. Today, the flight plan calls for a circular orbit of 161 nautical miles. Something close to that would be acceptable. The Agena propulsion system can be started from the ground and a burn completed to change the orbit. But as the final figures come up to the flight dynamics officer, no in-flight burns will be needed. Agena has hit the planned circular orbit of 161 nautical miles. This is a good beginning for any rendezvous flight. The news is given the crew by the spacecraft communicator. Pilot Scott comes back with just what the doctor ordered. The flight director now calls for launch of Gemini-8 at 11.40 and 59 seconds eastern standard time. Offshore, the launch site recovery forces are fully deployed. They now can only wait like the rest of us. Flight director Hodge had requested 11.40 and 59 seconds. Gemini-8 goes into the clouds high above Cape Kennedy. As the spacecraft comes out of the clouds, an aerial chase plane picks it up for a close look at what it's like to ride as a spacecraft crew on top of a booster. After 50 seconds, the crew releases the restraints which are required for seat ejection. Gemini-8 was inserted into an orbit of 86 nautical miles by 146 nautical miles, very close to the planned values of 86 by 145 nautical miles. The launch site abort is the first contingency that has passed successfully. A carefully trained team has been released and returns to other duties. With two good orbits, target vehicle and spacecraft, Gemini-8 had a head start on rendezvous and docking. The maneuvers for rendezvous would be essentially the same as those performed by Gemini-6. So fast does the space program accelerate that rendezvous was the primary objective of Gemini-6 in December. But three months later, it is March and rendezvous almost seems routine. Everyone is focused more on docking. Everyone except those who fly the mission. Then you take things step by step. This is Gemini-controlled Houston. About two minutes ago, Neil Armstrong called in over to Nanna Reeve and he was able to confirm at that time that radar lock had been established. Roger, do you have solid radar lock on with the Agena over? Roger, thank you. Sounds good. After radar lock on, the crew will circularize their orbit inside that of the target vehicle. Meantime, the ground does not sit still, idly waiting for something to happen. Recovery forces are constantly shifting in response to the orbit of the spacecraft, changing station according to a detailed recovery plan. The USS Cochran, a destroyer in the mid-Pacific, takes position for a 4-4 recovery, that is recovery in the fourth revolution in zone 4. Zone 3 will be the planned landing zone for the next three revolutions, for five, six, and seven. After that, Gemini-8 will not be over a planned landing area again until the tenth revolution, then it passes over the eastern Atlantic zone. If an emergency occurs in the eighth or ninth revolution, the spacecraft will land in a contingency area. Recovery is supported there by aircraft and available commercial shipping. But right now, much of this seems academic. The crew has other business. Roger, I understand. Visual, Agena, 76 miles. Hello, Houston. This is Gemini-8. First station keeping on your Agena at about 150 degrees. How do you go, partner? You've done it, boy. You've done it, boy. Look at that. Need to die full? You'll see everything in that cellar. Stand at the jaw maneuver. It looks like that nominal time. So they're going to give you that time to check your old status display for you. How about those lucky guys are just jumping up and down? Yes, captain's on. We are looking at the left or command pilot's window as the station keeping exercise with Agena begins. Gemini-8 had no difficulty in maneuvering in the vicinity of the Agena. The onboard film, as in past flights, was at six frames per second and is being projected at four times that speed. After station keeping for 35 minutes, command pilot Armstrong begins to move in closer to Agena, preparing his final docking approach. Both vehicles are traveling at approximately 17,500 miles per hour. We are looking at the target docking adapter end of the Agena. The command pilot makes a docking approach by applying very small thrust increases to Gemini-8. The maximum velocity difference between the two vehicles at docking will be about one foot per second. When the command pilot is about two feet from the Agena, he will pause until he gets a go from the Rosenaut Victor. The double check has been completed. Okay, go ahead with your memory compare. Roger. Let's know what you get out of that. That was it. Two vehicles docked for the first time in space. Shortly after docking, the crew was slightly surprised when Jim Lovell, the spacecraft communicator, checked in with this caution. It was a routine check. You punch 400 into the onboard computer. This automatically turns off the attitude control system of the Agena. If the problem is Agena control, that ends it. The Agena control system of the Agena is the same as the Agena control system of the Agena. The Agena control system of the Agena is the same as the Agena control system of the Agena. It automatically turns off the attitude control system of the Agena. If the problem is Agena control, that ends it. Minutes later, Gemini 8 passed out of communications range beyond the island of Madagascar. The crew was preparing to begin a series of docking exercises. And the Mason was between stations. It had left 5-3 and was headed for a 6-3 recovery zone. Since we were in the 5th revolution, the retrofire experts were routinely updating their retrofire times. These are usually planned for 6 revolutions ahead and stored in the onboard computer. It was about this time that Jim Lovell almost qualified as the space prophet of the year. For 7 hours after liftoff and 27 minutes of normal docking, an excessive yaw and roll motion occurred. The crew punched up 400, but the trouble was not in the Agena. Unable to find an immediate answer, Mr. Armstrong undocked. The roll rate continued to build up, reaching about 1 revolution per second. Struggling to regain control, Mr. Armstrong was forced to fire the reentry thrusters and gradually reasserted control over the spacecraft. Neither crewmen experienced any loss of orientation. Gemini never approached a critical structural strain. Once the reentry thrusters are fired, there is the possibility of fuel leakage in orbit, leaking a fuel essential for reentry. The flight had been highly successful through 27 minutes of docking, but final action rests squarely on the shoulders of this man, the flight director. A decision came quickly. Fuel readings were too low. Abort. That was the first decision. Others follow. Where do we recover? The stream of facts flow into flight director Hodges' console. Exact orbital position. Weather in the Pacific. Available daylight in recovery zones. And the whereabouts of the USS Mason. A destroyer which had repetitiously practiced picking up a boilerplate model of Gemini in the waters of the Pacific came into its own. Millions of people suddenly learned that it existed. With Gemini stabilized in flight, there were several advantages to delaying reentry for another orbit. The retrofire officer would have an exact reading on retrofire times, and the crew could prepare for reentry, and aircraft could be on station at Splashdown. This is the way it would be. The NASA coordinator leans over toward the DOD console. We want to recover in 7-3. The DOD manager immediately punches the button which puts him in contact with Pacific recovery control Hawaii. Hawaii alerts the captain of the Mason. He swings around and heads for 7-3, making 30 knots. Search aircraft scramble from Okinawa. They will be over the predicted landing point 10 minutes before the spacecraft splashes down. As Gemini 8 begins its 7th and final revolution, weather is excellent in the Splashdown area. The crew is busy. The command pilot has time for only this brief reflection. I'd like to argue with them about going home, but I don't know how we can. That was all. Gemini 8 sweeps past Ascension Island. Retrofire will come up over Cano, Nigeria. Air-to-ground communications are broken, but the rockets fire right on the nose. The crew begins their descent through the atmosphere. This is the view they will see for a long time. The high peaks of the Himalayas. After these forbidding mountains, the sweep of the Pacific will look friendly and hospitable. Waiting for Gemini 8 are rescue aircraft circling in the landing area, ready to pick up an electronic signal from the spacecraft. Two aircraft from Okinawa were originally assigned here, but five others were quickly alerted and added to the recovery team. When Gemini 8 is only three miles away, a C-54 catches sight of it on the main landing parachute. After that, landing is almost routine, and Gemini 8 landed within two miles of the predicted impact point. The first para-rescue swimmer in the water is Airman 1st Class Neil. Airman Neil is a veteran of combat rescue work and a good man to have on your side. He was quickly followed by two other rescue swimmers. It was early afternoon in the Pacific, but almost eleven o'clock at night in the Atlantic where the USS Boxer had waited. The mason, three hours away at splashdown, reached the area at 3.17 p.m. local time. Crew and spacecraft, both in good shape, were soon aboard. Within 72 hours, NASA scientists would pin down the source of trouble. A short circuit in the wiring of the number 8 yaw thruster had caused it to fire erratically. The possibility of this failure recurring is slight, but a master switch has now been added to the Gemini spacecraft. The crew can throw this switch and cut off all power to the attitude thrusters in any future flight. Once the difficulty was corrected, we could take time out to realize that Gemini 8 had brought us closer to lunar exploration by demonstrating the first successful dock in space. Gemini 8 also gave many of us our first look at men like the three young rescue swimmers, Airman Neil and Moore and Staff Sergeant Hewitt, as well as the captain and crew of the mason. Men who are there in every flight on remote stations doing their duty and doing it well. It was these men who sighted Gemini 8 on the parachute and took the crew and spacecraft safely aboard the mason. At that point, we knew that the long months of training and the many simulations and the close interplay between NASA and the Department of Defense were sound. The mission is ended. The control room is empty, but it will soon fill up again as simulations begin for the next flight. We had achieved our first docking in space. We experienced our first orbital abort. In both cases, Gemini 8 came through with flying colors.


How much of a test was that nationals line up for you today? Yeah, they got a really good lineup. You know, it seemed like they were they were pretty disciplined. You know, I think they had a plan and didn't really didn't really chase or go away from their plan too much. I don't think.  You know, just the way the way Max was throwing was trying to, you know, keep it as close as we could really. How much is that in the back of your mind? I know you said you're pitching to their lineup, not against Max Scherzer. But is that in the back of your mind as you're going through, say, that third inning in particular? I mean, you're always trying to limit, you know, the runs, obviously, I think, yeah, you're aware of of it when, especially when somebody is pitching as well as he was today. You know, I think you're you're aware of the fact that runs are probably going to be at a premium. Not that that not that it changes the way you pitch. I think you're just, like I said, aware of it. And then what do you think about the way it ended with Labor not, you know, a little dribbler down the line to walk off and eventually steal this game in the 11th? Take it win anyway we can get it. You know, he probably wasn't thrilled with his first three bats, but, you know, came through the couple big ones there to tie it up and then obviously to win it. So, you know, that's that's a lot of resiliency right there. Justin Shackle, please unmute. Corey, what does it tell you about this team when they find ways to win games like this? Yeah, I mean, I think it shows the the character of a club. I mean, it's not always going to be not always going to be easy. You know, there's going to be games where things probably don't go according to plan and you got to scratch and claw and find a way to to win if you if you can get one.


Ladies and gentlemen, I'm delighted to welcome here. First for a quick conversation, and then into a fireside chat with our chairperson. Please welcome the one and only, Mr. Ravinder Narayan, MD and president of PTC Network. And later he will join in a fireside chat with the one and only, a very dear friend of mine, Mr. Rohail Amin, who is a curator of music in 4.0, senior editor, business, world, and of course, an exchange for media growth. And happy to be welcoming again, Mr. Ravindra Narayan with us this morning. Hello, sir, good morning to you and wishing you a very happy World Music Day. Good morning and a very, very happy World Music Day. I sincerely hope today sees the onset of change for the music industry. It has been in a doldrum. It has been in a depressing mode for long and music, I would say the spirit of music is not that. I hope we conquer this. The world changes. Music is live. And I think live reasserts itself, the artists, the musicians, all of them get back to where they were. Absolutely sir, I love the thought that you've started with. I also just want to add right now, as you mentioned, the music is the healer. The reason why we celebrate 21st June as World International Yoga Day and World Music Day because both the things are healer to human life.  And I would say the entire life, people say the creation is born out of sound, born out of music. Music is what keeps the world going, I would say. Wherever you find music, you will find positive things happening, positive thoughts floating around. There will be less of negativity. There will be more of life. Music, that's why I say is life. Absolutely sir. So what do you, sir? And let's hear from you and later we'll have our chairperson, Mr. Rohail Amin, joining you in a fireside chat. Over to you. Thank you, sir. Thank you for giving me this opportunity to exchange from media, business world and music for. I've been very fortunate to have been associated with musicing since its inception. It's a great effort. It's a great effort and in times to come, I would see it expanding across the globe. Musicians, creators from across the globe will be part of this.  Having said that, as I was saying earlier, the year that went by a year and a half has been the most tumultuous year. I don't think in the history we've seen this sort of a period, but it had both the sides. It had a flip side also. The most common side of this tragedy called COVID has fallen the industry, which is music industry the most, because most of the income that artists hope to generate has been from shows. Don't see any artists who make money by recording albums, by releasing videos. All the money that comes to them, anywhere in the world comes from doing live shows, performing at ceremonies, concerts, happening, events. That's where the bread and butter is. And all that came to a halt. Many musicians went into depression. A lot of people changed their track. Music for them now becomes a hobby and they're doing something else to survive. That's been a very, very unfortunate time. On the flip side, there were those musicians whom nobody knew and suddenly they started getting discovered because they were suddenly able to make music on their own and put it on the digital platforms, the YouTubes, the streaming services and all that. And suddenly there was a captive audience. Since you were not going out anywhere, you were not doing anything. There was a captive audience for talented musicians, talented singers, talented music makers. And they suddenly found connections across the globe. And the latest boon to happen to the music industry has been this clubhouse of very, very weird but I would say unforeseen sort of a phenomenon that has come into being. And I'll narrate you a very short incident that during the last one week that I've been there, I've discovered 10 musicians who are very good singers, who are very good, but they had no money to record their songs, to record their videos. So as a network, as PTC network, we made a policy that we will invite every singer, every musician who thinks he or she has little bit of talent. We will record them, we will make their music videos, we will release TV channels on our audio label, on our streaming platforms, on our app. That's the least we can do in this time. All of these platforms like us, the TV channels, the streaming services, we have made enough money from singers and talent for more the music labels. This is the time that we should invest back, pay back and create music by not letting it cause the creators, the creators to get the services. So this is the policy that we actually started recording poor, those who could not afford about two years ago and we recorded almost 500 original Javi songs of all parts, Javi guzzles, Cavallis, pop songs, folk, forgotten songs, all sort of song and all sort of genre. But now we've decided that we are not going to take any penny. We are going to record them, we are going to release them and we are going to give the platform. And that's the least as a platform we can do for the creators who find it very difficult in these times to create music videos, create music, to find musicians, put them together in a studio, everything has been in the lockdown as things open up. And I'm sure things are going to open up for good. The first such step we are doing today, tonight we are on the World Music Day. We are doing a Sufi concert where we've invited musicians like Laquindar Badali, Ashmat Sultana, along with absolute newcomers who are going to be performing in a concert which is going to be televised worldwide today. So I hope the World Music Day changes the tunes, changes the scenario, changes the world for the music creators, music. And as the industry as a whole, we all come together, pool our resources and create some good music for everyone to enjoy. Thanks a lot. Thank you, Mr. Narayan for joining us. I mean, always there to support this initiative for a quick question that I have, what I call the Fireside Chart as well. Since you have been there supporting the industry for a very long time, I want to first understand in the last two years, the kind of adrenaline rush that was there in the industry, has it got impacted in some way? I mean, how has the Punjabi music industry dealt with this COVID, the blow that COVID has dealt with? Is that? It has been a very severe blow as I said for musicians who were earning only from doing shows. And as everybody knows, Punjabi music industry has been the most thriving music industry across the globe. Almost every singer who's good would have shows in the weekends, either they'll be performing at a club, at a wedding, at a birthday party, or at a concert, somewhere or the other in the world. They'll be in Canada, they'll be in UK, Australia, Middle East, in Punjab, in Nakodar, Batala, Batinda, Delhi, somewhere or the other, they'll be performing and making money. And that's why this industry has been thriving. It thrives on live performances, concerts, artists who are cutting albums, who are doing shows, who are doing music, who are doing singles. And they've actually revolutionized the Indian industry, I would say, it'd not be wrong to say that the Punjabi singers have actually revolutionized the non-Hindi film music in India. So the blow has been there, but they've coped up with it. They've created songs. Some of them went to Canada and other places where there was music happening. They recorded their albums, their songs there. Some of them did it here in their own way. Some converted, adopted new technologies and created music at sitting at their home and got limited amount of success. But until the shows return, the concerts return, it's a tough road ahead. Right. You know, PTC as a network has always provided a platform which artists needed in that, you know, the regional artists needed to cross over and have crossed over to global positions as well. Tell me, when you look back at the journey of PTC, when it comes to music, supporting music, what are the three highs that you can talk of? See, the greatest high we saw when we did our first ever music award and everybody thought music award for Punjabi industry, isn't that? And then they did it. The entire industry came there. There was one sentiment and that sentiment has continued even today. This is our show. This is our recognition. The entire music industry was there as a family. In my career, that was the highest point that we could have the entire industry participating, sitting together, celebrating, clapping for each other and egging on each performer on stage, on ground. And that's been a very, very high point. And when small, small singers who would come to us to give us a break, and then they become superstars, that's the kick that you get when you say that, yes, we supported the singer, today is a superstar. That's the feeling that actually gives you satisfaction that we did something right. So during our journey... Well, last question in the interest of time. Yeah. My final question is about, you know, we have seen now Punjab music flout in Bollywood, even abroad. From here, what next? Where do you see Punjabi music say in the next two years? The quickest bounce back after this pandemic phenomena will be the Punjabi industry. They're already working. They're already working in UK. They're already working in Canada. They're already working in India. There are fabulous numbers in store. We are recording, in the next one month, we're recording 50 new songs with artists shooting their videos, launching them one by one. If we are doing 50, imagine how much work is going to be happening currently in Punjabi industry. The industry looks good. I think the tragedy that has been following us will soon be behind us. We will back be thriving, we'll be back creating music, doing shows. It will start in a small, small, small way, but six months down the line, I see things coming back to normal. It may take about two years to fully get into the group of where we were, but we are on our way back. And I'm saying it with full authority, with great conviction that Punjabi music industry on its way back, and it is going to be back ways. Absolutely, I think totally agree with you. And today, later in the day, we have more sessions lined up on the rise of Punjabi music industry and many other exciting sessions. It's a day of power packed with conversations. Thank you so much for joining us on this keynote and the five-side chat. And over to you, Mithin. Thank you so much. Thank you so much, Rohail. Rabindra sir, I want to ask you a quick question. I did ask Mr. Ravlis as well, that music is inside of us. But if you want to describe music in one line or in one word, so how would you describe music in your own code, sir? Music is life. There is no sound without music. If there is no sound, there is no harmony. The elements are not in harmony. The cosmic dance, we call it the great creation, is a cosmic dance. It's happening to the beat of the cosmic divine being. So without the music, I would say there is no life. Absolutely, I totally agree with you that music is life. Music is life. And sir, somewhere we are talking about a picture. You mute it, remove the sound. Remove the music from a documentary or a film. How long can you see it? True, I agree. But sir, you said that 15 new videos are being recorded. Sir, I don't even have a single phone that you can act in the video. This is wrong. It's an open invitation. Throughout the day, I'm going to be repeating it. If you think you can sing your good, you're going to record you. You're going to make your video. I don't care what others are saying about you. You believe in yourself, please come to us. We will record you, we will release you. After that, it's your talent. If you're talented, people like it, you will go places.   We can showcase. After that, it's your talent. And I'm calling you guys, don't worry about that, sir. Thank you for joining us here. Indeed, it was very great to hear from you. I love the thought about music and what's going to come your way. And thank you for answering all the questions that my session chair Mr. Rohil asked you. I wish you great luck, great day, happy World Music Day, and happy International Yoga Day as well. You too, thank you so much.


Hello everyone. Good morning. I am very happy to be here with Minister Vandal and Gould, but it's also good to see Premier Ariagouc and Minister Grasse as well. All Canadians deserve high-quality, affordable childcare. With the rising costs of living, we need to continue to be there to support families from coast to coast to coast. That's exactly what we're doing. We have good news to announce today that we've reached an agreement with Nunavut that will cut average childcare fees in half by the end of this year and meet the $10 a day target by March 2024, that is two years ahead of the federal schedule. The savings on childcare for families in Iqaluit is estimated at around $14,000 a year. And the government of Nunavut will create 238 new spaces by 2026. Nunavut has been working constructively with us from the very beginning and I want to thank Premier Ariagouc for his collaboration and his leadership. I know there are specific and direct challenges in the North and that's where we've been so pleased to be able to work together to reach this landmark agreement. I also want to thank the educators for everything they do as well in the North. Matna, Koana, Kujanamik, Pei Rivivut, thank you to all of our daycares. We'll continue working with representative Inuit organizations to ensure that children have access to Inuit-specific Indigenous childcare through Indigenous early learning and childcare as well. We are here for families and for the middle class. No mother or parent should have to choose between their families and their careers. And that's why these hearings will help parents grow in the country. This is the 12th agreement signed with provinces and territories right across the country. We are closer than ever before to a national early learning and childcare program The reduction of fees have been announced and are already impacting on families in places like Nova Scotia, Alberta, Prince Edward Island and Saskatchewan. And I think back to the families and the educators I've met across the country as we've worked on these deals, on these agreements to support people this is a game changer for so many families to see the childcare fees cut in half by the end of this year to know that $10 a day childcare, affordable, high quality, more spaces, supported educators are only a few years away and getting to work on now these are things that are going to make a massive difference at a time when we know Canadians are facing rising costs for so many things Dropping the prices of childcare in places where childcare fees have always been far too high is going to make a huge difference in the lives of kids who will access high quality education to be able to start grade one of the best possible way Families, not just supporting in terms of affordability but also being able to make those choices about resuming careers or engaging in the career that you've always wanted and for our economy as well making sure there are more women joining the workplace more choices, better opportunities for people to re-engage these are things that are going to help grow our economy at a time where we are looking for people to fill good jobs across the country So I'm excited about this announcement and look forward to the impact it's going to make in real families right across the country Today we're beginning a three-day cabinet retreat Obviously we'll be talking about COVID, about the economy, about housing about growing the middle class, about climate change and about global issues important to Canadians and important to the world but we will continue throughout being focused on delivering real positive change for Canadians because like we've shown with childcare governments that work together and step up can make a real impact in Canadians health, well-being and economic future


African drums are talking, dense walls of verger with slinking cat-like forms that appear and disappear into incessant shadow, trees, monarchs of the forest with sinewy vines twining closer and closer, they're ever reaching tentacles slowly draining the life from that which gives it life. This is the jungle where life preys on life and death never sleeps. This is Africa. Professor Anton Edwards and his little party have entered the village of the Leopard men. They are mystified by a beautiful girl who can apparently change herself into a leopard at will. This girl tells them they were expected and that huts have been prepared for them. Onto the influence of the girls great yellow eyes, Jack's mind becomes slightly deranged and he thinks. They place him on a bed in the hut and while the professor is dressing a wound in the witch doctor's arm, Jack fully recovers. The native girl who is called Ifabe, daughter of the moon, warns the party not to kill leopards as they might be the men folk of the village. As the professor accompanies Lorna to her hut, they see a leopard sitting in the moonlight watching them. It has a curious resemblance to the native girl. Suddenly it starts moving toward them and Jack in the hut hears Lorna scream. What is it, sir? What's wrong? That leopard, Jack, it jumped and clawed my arm. Let's go in the hut and see if there's any damages on it. Where was it? It was sitting right in front of my hut as if it were waiting for me. And then it jumped. I didn't have time to get a gun on her on a shot. It disappeared like a shadow. It was the woman, Jack. I'm positive. Those great yellow eyes and the look on his face. Is there any hot water left in that vessel, Jack? I'll see. Yes, sir. It's about half full. We'll rinse that cup out and fill it. Here, sit under the lamp here, Lorna. Let me look at your arm. It doesn't seem to be much wrong. Is it that you higher up? No, just the forearm. It seemed to put its two claws around my arm tightly and then let go. No blood drawn. Just a few indentations as if something had pressed it tightly. Better wash it off. Oh, thanks, Jack. Nothing serious, sir. Oh, thank goodness. Get your boots on, Jack. You ought to know better than to walk around here without them. I guess you're right. I didn't stop to put the models on. Father, you remember when Jack was looking at the moon from the cave mouth? He was gripping my arm. You said his hand felt like... Just like an animal's claw. And that leopard held my arm in the same place. And it felt exactly as it did then. Oh, pure coincidence, my dear. There is nothing here to worry about. No skin broken. But on the liability, that's all. Well, that's a relief. Must have given you a big scare, though. It certainly did. It was great yellow eyes staring into mine coming right at me. By the way, where's N'Guro? That's what I'd like to know. The girl said he was off in the forest talking with a devil that shone when he spoke to it. N'Guro has funny ideas at times. Although whatever he says it does has a meaning. I've learned that those devils of his can be very proficient. Do you remember his big spear? The snake woman? Well, whenever he was worried about anything, he'd go into the forest at night, stick the spear into the ground, point upwards, and wait for something to happen. And did it? Well, I've been out with him several times when he did that. And personally, I'd swear nothing did happen. But afterwards, he'd make the most amazing predictions. Did they come true? Yeah, somehow it always worked out the way he said it would. He says the old woman who gave him the spear tells him what to do and warns him of danger. I knew he was out there with his spearhead when Iphabi said he was talking to a devil that shines when he speaks. I think Iphabi is just a little bit afraid of him. Thank goodness somebody can scare her. She has an inscrutable cat-like expression that gives me the creeps. She's a very strong-willed girl. I'm afraid she's learned the art of hypnotism. N'Guro stared it down when we were over there by the fire and she didn't like it. Lightman, I heard your woman scream. Is she afraid of the leopard that sits watching in the light of the moon? Iphabi, daughter of the moon. Is it the custom of the country that a native walks unbitten into the hut of a white man? I am not of these people. My skin is as yours. I speak your tongue. Nevertheless, you will wait until bitten in the future. Yes, master. Is the ceremony of the village finished? Yes, it is finished. Then there's nothing to keep you from your sleep. My daughter, as well. And the young man who was... The fever has left me, Iphabi. I'm well again. It is the way of the fever. If you have need of anything in the night, I shall hear your call. Can you beat that? She came in like a cat. What's with her dog, we were saying. The eyes of hers give me the creeps.  After all, she's the one who's responsible for us having a roof over our heads. We haven't thanked her yet. You mustn't thank a native, my dear, until you're ready to depart. You must take kindness for weakness. Anyhow, what I said to Iphabi just now was merely an attempt to bluff her down. He evidently has things her own way here.  I'm afraid that was only on the surface. We're going to have trouble with that young lady. I can't figure out why she was so ready to take us in here. She's bound to have known we wouldn't stand for any native familiarity. If you notice her eyes when she looked at Jack, even in these dim lights, they were yellow fire. Yes. I'm afraid, Jack, you've made an unwelcome conquest. You'll have to be careful because I'm not mistaken, Iphabi has several admirers among the warriors. Good heavens, sir. I've done nothing. In fact, I'm afraid of the woman. I'm a little frightened of her too. There seems to be some menacing thing hidden behind her that might bring out to her any minute. Well, don't think of it. Here comes Nguro. Where have you been, you old rascal? We thought the leopard's at you. No, Chui Buona. Nguro have I too quick one time. Chui, no catch-up. Nguro, palava, foe, snake woman. Yes, so the leopard woman told me. Huh. She which, see, too many times. Yes, you're quite right. That woman does see too much. Well, Ona, I think you ought to turn in. Oh, Father, I want to hear what Nguro... That is what... What is Spirit told him? Yes. Don't you think it might be some private matter that... Buona, snake woman talked plenty. She say moon kichawi halukofren fo Buona for later time. Nguro says the witch of the moon is trying to make friends with us because she needs our help. What kind of help, Nguro? Safari tofu toa, plenty male. She wants to go after a lot of money. Aye, Buona. Chimbo fo male. Oh, some sort of buried treasure, eh? I know there was something behind our hospitality. What does it mean, Father? He says if Abi wants us to help her go after some treasure that's evidently hidden in the ground. Well, time will tell. Do we go after the treasure, Father? Where is it, Nguro? I want to know. I think it's about time you had a complete rest, young lady. Now, come on, off to bed with you. Jack will take you to your hut. Just when it's becoming interesting. Well, I guess I am tired. Good night, Father. Good night, Nguro. Farah, sleep, Missy. Good night, dear. Oh, keep your guns handy, Jack. Aye, well, sir. Anything you want, Lord, I'll just call out. We'll hear you. Aye. Nguro, you think you could track a leopard that was outside this hut half an hour ago? Uh-huh. Chewie woman? Yes, at least I'm sure it was the same leopard. We saw it jump out of the fire. Now, oh, no, Buona. Look, Chewie. Leopard tracks? You're in the hut. Hmm. Where did I get a light on it? Aye, George, you're right. That's where the girly Fawbe was standing just now. There, this beats me. The woman walks in here and leaves leopard tracks. What's down there, sir? Leopard tracks. You Fawbe left them. Great scarp, but how could she? No, no, it's some trick she uses. Probably did it purposely for our benefit. Do you feel up to going after the leopard that attacked Lord and Jack? Right now? Sure. Get your rifle, then. Let's start on Guru. See anything? Aye, Buona. Come. Come on, Jack. Right with you. What's the idea of going after this one, sir? I'm fairly sure it was the one that jumped out of the fire tonight. It's smaller than the average leopard. Well, it headed straight out of the village, apparently. Just what do you expect to find, sir? I haven't the least idea. It's just a hunch. Huh. If the trail goes off into that long grass, we might as well give it up. Nay, Buona. Come. I don't know how he can see anything in this stuff. Neither do I, but I'm good at knowing what he's doing. It looks as if he's heading for that clearing we saw as we came in. One of the fetish poles in the middle. Yes, sir, it is right ahead. Buona, now or not, can we on the hut? Aye, George, yes. A leopard. You see it, Jack? Sitting on the roof of that hut. I can see its eyes. Yeah, I've got it. Looks like a shadow. What's a hut doing on the edge of the clearing? Probably an initiation hut. Where they isolate young warriors. Come on, I want to get a good look at that beast. Better be careful as we approach it.  Eh, well, a leopard woman or not. If the thing starts to spring, I'm going to shoot. It's watching us intently, sir. We're ripe already. Make sure the safety catches off. It's still watching, sir. If we shoot, what are we doing? Just say the beast's spying at us. We evidently know this particular leopard as the one they probably changes herself into when she feels like it. Somehow, I'd like to prove to the village that the Captain McGurl are two separate beings. It's language, isn't it, Lady? Like anyhow. Captain, the beast might spring at any moment. McGurl, take this flashlight and when I tell you, switch it right on the leopard. I'll keep it covered if it springs. You can try in case I miss Jack. If it doesn't come at us, if the light goes on it, I don't think there'll be any need to shoot. Buddy, put your arm. Look how quick she's coming. Where's the light? McGurl, where's the light? Devil, devil, knock him from the hand, Buona. Listen. Listen to that groaning, sir. It's a woman. I'll follow it. Where's that light? Here, Buona. Here. Great heavens. It is the woman. She's rolling from the roof. Quick, Jack. Catch her. I've got her. Let me see. Put her down. What, man? You have broken the law. Yet it was written in the moon.


How's it going everybody? Dato, doi, bet, oh. Team of the gods? I couldn't even finish the intro. What a team, you don't see a team like this very often, but yeah, we're back on that Krillin stuff. Still on that orange square grind, got knocked down and since then I've just been facing pink squares and no orange squares, which means no rank-ups for me, and this is a... Bira Samasu, but he's named after his team? I'm about to get rocked. Oh, he tested me. I'll take the hit. I was about to say. I was like, I'll take the hit to get out of there, but then I thought it like brought me back. I was like, whoa. Oh, get down there. Let's go. Oh, he reflected. That was good. Can he kill me?  No, he can't. I had it! I should have backed up further. Alright, we getting out of here. Should I keep him out or Goku? Vote now in the comments. Straw poll. Let's go. Goku. No switch. Interesting. Ah, I was hoping... Usually that's my Yamcha slot. That was not Yamcha this time. No, oh, it didn't reach because he deflected. Okay, so on wake up, just wait. Should I get Beerus out? It's not like I'm too afraid of Beerus being in the back, but... His name does start with Beerus, so... Oh, why did I even... Why did I even wait? That's the real question on everybody's mind. Why didn't I just combo? And the answer to that would be, I messed up, you know?  Alright, we need Krillin' back out. I wasn't blocking. Oh, beautiful dragon run. Oh, wow. I tried to comment on my hub. That was a weird option to go for, but if it would've hit, it would've looked beautiful. Alright, this... I don't care who you are. This is a... This is a Gonsamasu. Please. Alright, good. Hopefully... Yeah, okay. I called in Yamcha just because I got scared. I was like, uh... Goku! I'll take this one, Goku. Don't even worry about it. Messed up? Oh, I messed up. No, he stuck out of light before I could... What a... That was a good decision. I can't even complain. That was just risky, and he got it to work. My reaction time is garbage. I literally was like, I was looking at it, I was like, what is he doing? But I guess Krillin' falls faster than the average bear. Oh my goodness, now I'm just playing like, uh... The finest trash on the market. Oh, no, you did it! Why would you click a button there? Uh-oh. Biggest yikes of my career. No, no, no, no, no, no. That's not killing. It's unlikely. Unlikely to kill. I don't think so.  No 2H? Uh, it's over. Let us, let us begin. EX. Huh? And then watch this, watch the perfect timing.  Yes! Yes! Look at this. Look at this, dude. I don't know if they patched that or not, but... Oh, should have been blocking low on wake-up. Because we got the kicks. Alright, let's see if we get a rematch here, if we do... I'm feeling pretty good. Alright, we do get the rematch. First match, you know, that's just where you have to test everything. Oh, no, you do not. No cross-up, which is good. That would not have worked. Oh, the conversions. We convert off of those. Mm-hmm, yes. Remember how I said I was too close last time? Guess what, we foresee those. Bad, bad mistake, bad mistake, too high. No air dash, sliding knockdown. Tuck down. Ah, I mashed. Oh, we free, we free. He dropped it. Alright, get me out of here, dude, get me out of here. That's good. No way, dude. Okay, okay, we got caught, we got caught. That's a lot of blue life. No, I tried a solar flare. He did the classic bet you won't block. I bet you won't tech this because you wanted me to block. But on my side of the control, I was just bamming solar flare because I thought it was going to jump in. Alright, alright, Krillin died really early. Give me a follow-up on those, that's good. Boom. Now we get the hard knockdown. He's forced into a situation where he's probably asking himself, do I spark him? Does beerus mean that much to me? He does. Alright, so now we know he really does value that beerus. These big guys. I didn't think he'd go right away for it. Alright, we're down, but we're not. I get knocked down, but I get up again behind the back. He saw it, he foresaw it. No way, the heavy, that knocks him back that far. Alright, so we're going to go up, up, up, up, back down. Alright, we're out. Wait, that was a bad idea. He wants the dragon rush me, yep. Oh, wow, flag. Yikes! Oh man, hello. What happened, good sir? Yeah, let's wait. Exchange formalities. Alright, looks like it's going back to normal here. We in there. I don't know if he was still waiting for it to clear up or not, but... It looked like he was fighting, right? Oh, let me know down in the comments if you think that was scummy or if he was just a... No hit on the dragon rush. Okay, that was bad. That was really bad. Back dash, bro. You know I got those. Oh no, that was beautiful. That was beautiful too. It was the best thing I could have asked for. Mmm, learning. Oh wait, what am I doing? How do I keep missing that, bro? Missed it. Oh no! Oh, did you... You guys heard that sound effect too, right? Man, that's how you know I... Top 10 photos taken almost before disaster. Am I...is that going to hit me? Nah, bro. Okay, that was pretty good. Going to land down tech. Yamcha's puny fist. These...ah god. If you ain't Wolf Bank fist, then you are puny fist if you're on Yamcha. Oh my goodness. That was some next level. Truh! Truh! Damn, dead? No, I'm not dead. Beautiful conversions. This is going to open the door up for possibility. Yeah. Beautiful. Yaga! No! Goodbye, professor. It's been real! God. Yamcha, no! How do we finish this? Keyblast, teleport, light punch. What a combo. Got to enter me into the next combo competition. Whom am I up against? Who's the tech skill god that's going to bring me down? Nobody. Alright, nobody like that. Go ahead. Oh, he did it! He did it! I even egged him on. Do it again. He wouldn't, though. Damn, he's running. He does not want to get caught with that Yamcha. He got out of that so quick! Alright, I respect it. I respect it. Knock me down. I'm actually not getting up for a while. Krillin's got to sit this next one out.   And then we're just going out. We're going to go for Yamcha just for that corner. Oh, we can't optimize, but yet I did it anyway. Oh, we can. Damn it. Well, now we can't because it's too late. But, oh, we get another hit. Oh, we get another one. Stray hits galore. You already know what it is. Stray hit, stray hit, stray hit. Let's go. And then the all-stray hit combo. Ah, let's go. We're going up. Going down because I dropped it. Oh, did you see that cross-up? Cross under, I guess. Beautiful. Let's go. Let's go. How much meter are we spending? For question. The answer's all of it. Back up. On reaction. Oh, God. I thought he was going to go for the grab again. Can you let me live? I'll give you all my gold doubloons. Trick question, buddy. You dropped the combo only so I could follow back and kill myself?  Sliding knockdown. What's the mix-up? Huh! Dragon rush. Oh, nice reaction. Okay. No more dragon. No more super dashes from across the stage, huh? Nah. You can't just deflect everything. You gotta block something. I'm going to force you to block something. This guy's pretty good. Hmm. Uh-uh. Uh-uh. Uh-uh. Uh-uh. Uh-uh.   Sabasi was like, oh, I whiffed. Let's see what's the mix-up. Jesus Christ. What a game. What an experience, one might even say. All right, I think I'm going to call it there. That was quite the experience. What an experience, dude. What a couple of games. No, we're not doing that again. Hey, if you made it to the end of this video, let me know what you think about the lengths. I'm kind of super busy. It's Labor Day. Happy Labor Day.  But let me know what you want from the video lengths. I think these have been around like 10 minutes or so. But yeah, if you want the 17-minute or... Yeah, I was about to say 30 minutes. So what? That's like three games. But yeah, let me know your thoughts on the times of these videos and length and overall just how you're enjoying them. Other than that, go ahead and leave me your favorite moment from this video down below in the comments. If you got one, I keep banging my cell phone on the desk. Other than that, yeah, click on some other videos around the channel. Hope if you're new here, remember to leave a like and subscribe if you're enjoying the videos. And I'm Datsudoya. I'll see you in the next one.