Hello everyone and welcome to today's Business Skills webcast, the three sides of social impact, the power of one, the power of many and the change makers. My name is Sarah Gonzalez, I'm from Redback Conferencing and I'm very very pleased to finally introduce our guest for today, Abby Clements. How are you? I'm well. I've paid her heaps. Thanks Sarah. It's one of those things I think I've been aware of Abby within the sector for a long time and we have worked together in the past but it's always been online and we've never actually met so we're excited about today. Let's hope you all are because we're going to uncover what social impact is, what the research is saying both here in Australia and globally and how we as individuals and organisations can make a real difference. So hopefully you'll get something out of it and if you don't well you'll just have to come back for more. Pull in my sensitivity, please follow me up after the webcast, we'll see what it will do. So welcome officially to today. Before we dive into the topic can you just tell us a little bit about how you found your passion working with charities and companies to create this sense of better outcomes for people? Yeah, thank you. I've kind of had a bit of an eclectic career, an eclectic background. I've worked in government, I've worked in the private sector, I've worked in the charity sector and I've also had my own business kind of back in the day before I owned Infinity sponsorship so I've kind of had a bit of a taste of everything but it was really after I had my children and very much like the research is showing now, a lot of people, Generation X is mainly, I wanted to have more of an impact with the work that they do and so I found myself after I had my kids really looking for something that made my heart sing and so did a bit of looking on seek and I found a role at the Australian College of Midwives and it worked there for about three years and I remember it was a question that my to-be CEO asked me and she said, look, if there is one thing that you could kind of hang your hat on when you leave this organisation I thought she's already been fired, haven't even started yet. What would that be? Now I knew that they were very dependent on membership subscriptions and they really had no kind of income diversification strategies, no grants, no sponsorship, no partnerships and so in the interview the thing that I said was I really want to kind of put more eggs in different baskets so we are a more sustainable and robust organisation and so two years in I was working through a couple of different programs, I was managing three staff, I was working part time and I realised it was time to really look at how we might kind of diversify our income streams and so I implemented a sponsorship strategy and I raised about half of their annual income and through that process I really realised that every organisation needs the ability to connect with the corporate sector and I'm so thrilled now kind of heading on to eight years on that I'm being backed up by some fantastic research that's saying you know that the key to moving forward for the sector and for corporates is to be able to utilise each other as skilled partners so you know I'm really excited to be talking with you today about that. So is that what social impact is? Is it about bridging that gap between your corporates and your charities or associations? I think a lot of us it's like corporate social responsibility we think we know what it is and when we delve into it we're like oh is that actually what it means? What is it? Yeah I love you saying that because I'm always one for definitions and I like corporate social responsibility and cause related marketing and sponsorship but you know what the more you talk to people actually definitions kind of slide and get a bit messy and so really it just comes back to creating relationships but when it comes to social impact it's really about finding a holistic solution to the issues we're having in society now when I say society I don't just mean you know humans and society as a whole I mean you know the ecological system, the environment, animal welfare really there are you know seven hundred thousand charities and organisations in Australia and New Zealand working across so many sectors but it's more than that you know it's also being social impact is really built on a foundation of encouraging change of acts of kindness of creating greater awareness within people of some of the things that are going on that are beyond their day-to-day scope you know you kind of get up you have your day you pop your kids off to school you eat you shop there's so many things happening out there in the world and we were talking before the webcast about how as one person you can feel a bit helpless you can feel like you aren't necessarily making a contribution to society so today we're going to be talking about the three sides of social impact and what that kind of looks like looks like just going back to that slide I just wanted to talk about the fact that you might hear me talk about for purpose so I've got a bit of an issue with the word non-profit not for profit non-government organisation I see this sector as being for purpose for passion and for social impact or social change not for profit just to sense to be this cancerous term that makes organisations feel like they aren't allowed to make a profit they aren't allowed to make any surplus so for purposes is much better as far as positive yes yes in terms of social impact you know this sector has been doing it for decades yeah social impact that's what they're all about whether it's as I said animal welfare humans yeah environment so that's yeah that's what I'm excited to be yeah so you mentioned the three sides of it as well and that's the title of the webcast so what do you mean by the power of one the power of many and the change makers yeah great so look the power of one is really about us you me everybody here today listening the power of one means us as consumers so there's some really compelling research which I'm excited to share with you today that talks about how we as consumers are actually driving this social impact revolution now the social impact revolution has been happening for a couple of decades overseas and whilst it's certainly gaining traction here we're still in that kind of early adoption and an awareness phase here in Australia the power of many I really I tend to think about companies as the power of many you know they have many resources available to them they have many people working in them so power of one consumers the power of many companies and of course the change makers the full-purpose sector who are out there every day running projects programs on the ground services serving their communities in need okay so you did mention research and I understand what I love research and I think everyone loves a bit of research but I really want to delve into some of this global research that you found because like you said it's like all of a sudden people are aware of this so what have you found and what does it actually mean for people like us out there whether you are the one the many all those change maker yeah fantastic so really it was amazing some of the research that I've been able to find and I wanted to give kind of three levels the global the US and then closer to home here in Australia so there was some fantastic research undertaken by Nielsen now we're going to send you links to all of the research I'm talking about today 30,000 people across 60 different countries and a lot of that research was actually saying that 55% of these 30,000 people recent surveyed are actually willing to pay more for products and services from companies that are committed to some kind of positive social and environmental impact so if you just think about that as a company if you're someone working in a company today or you're from a for-purpose organization that is a really compelling powerful statement that your consumers or the buyers of your products if you're a company are 55% more likely to pay more if you are displaying the fact that you are doing something socially responsible and of course as a charity or a for-purpose organization the power in that statement for you is is that you can make a company look good and create that social responsibility by partnering with them so some of this research we're going to keep clicking on the wrong button I'm sorry 52% sorry 52% of people said that their purchase decisions are partly dependent also on the packaging so it's all very well for organized or companies to have marketing messages saying that they are socially responsible and doing good things in the community but really when it comes to it when you're in the grocery aisle or the chemist or wherever you are purchasing whatever it is you're purchasing it's going to be that on-pack packaging that is also going to really cut the mustard in terms of you know how you see a competing brand so moving on to the US this was a survey done in 2013 up for for 1300 people 54% of people bought a product associated with a cause or charity now these statistics are only going further and further up that's actually an increase of a hundred and seventy percent since 1993 so this was a survey done by Cone communications in the US so they've been tracking the evolution why am I having trouble with this everyone seeing that 89% of people in this US report we're talking about the fact that they were likely to switch brands to one associated with an organization with a cause with a charity given comparable price and quality so the fact that you know companies are partnering with you means that they are able to thank you able to able to look better to their customers able to sell more products which of course I'm hoping will generate a revenue stream for you as an organization but look the most compelling part of the research that I came across was a whopping 91% of people surveyed in the US want even more of the products and services they use to support causes and that that research is being reflected here in Australia as well so closer to home Cavill and Co did a fantastic did fantastic research in the in 2014 and discovered that three million Australians switched brands because the alternative brand actually supported a charity generation X and and the millennials or generation Y which is about combined 11 million people are actually consumers with a conscience that's what we're starting to call them consumers with a conscience and they're switching brands like no other because they want to support charities and support organizations that are creating impact so positive social impact so they care about the implications of their purchases and smart brands and this is where we're going to be talking about today in social impact and you know how can we really get it working is smart brands and companies are actually going to be able to support you as a charity or you as an organization or a cause and make an income stream from it so everybody wins by leveraging that on product packaging now I know that was a whole lot of I'm just research because I think one of the things that resonates with me as I see that and he's a bit of you know that light bulb moment I was speaking about before is the fact you know years ago even going back to the first organization that I worked for out of university there was a big drive towards social responsibility and this impact and this going green element so that was you know no paper invoices climate care days and everything and I feel like we sort of lost that along the way and I there were parts of me as I did you know move through my career thinking oh wait a minute that used to be such a big thing was it just people jumping on the bandwagon so it's interesting to see that it's probably even bigger than what it was back then but a lot of us have just lost it and started to focus on some other things yeah what well it's certainly growing now and you know look I don't want to be reeling off statistics all morning but it's interesting that you should say that because part of the research I was reading talks about that 67% of people actually want to work for a company that is socially responsible now without getting into definitions we could all go well what does social responsibility mean and what does environmental sustainability mean but it's different for everybody yeah and it's and you know it's absolutely a wave that is that is coming more and more and people more and more people want to feel like when they spend their money at the checkout when they buy their groceries when they go to the chemist wherever they go they want to feel like that income that they are parting with is actually having some kind of flow on a bit benefit yeah because you know we can't all donate tons of time we can't all donate money to every charity that's out there so great so what does this all mean and what sort of opportunity does that present for people like us so we've gone too close to home and what it all means we understand that Gen X and Gen Y are a big part of it as well and people that do actually care about the implications of their purchases what's this opportunity that we actually all now have yeah look it is a massive opportunity and this was Amy Fenton the global leader of public development and sustainability at Nielsen after they did this massive global survey and look this also really closely reflect reflects the the cause reports if you're watching today and you're in Australia the cause report was done by JB Weir it was launched last year it tracks the evolution of the not for profit sector in Australia over the last 20 years and very closely reflects this notion that it's really no longer a question if customers care about social impact the fact is they do care and they show that they care through their actions so now the focus needs to be which is kind of exciting if you're out there listening today and you're a company you might have a marketing budget you might have an HR budget you might have volunteering days that you need to you know use up clearly if you're an organization or a for-purpose event or charity this is equally equally as exciting for you but the focus now is how can you partner together to really make this work partner together in such a way that engages consumers and consumers isn't you know I don't want the charities out there today thinking oh it's all about the company and making them profits consumers are everyone consumers are your board your members your community of followers your staff you everybody is a consumer so how can we come together and create greater social impact and so how can we because I think the two sides of that as well is the fact that as a charity or organization your goal is to create awareness a lot of the time as well so it's we need to try and how can we come together to create this greater good but make sure that it's a win-win for both organizations yes absolutely it's there's a couple of things that are really how I've been on a journey with as I've worked with infinity sponsorship and hundreds and hundreds of organizations Australia and New Zealand and even across the world but there I kind of play in the in the ditch if you like I kind of see it as there's two canyons or two two sides to the canyon one is the corporate sector and one is the for-purpose sector and both sides are kind of eyeing each other off knowing that there's possibly opportunity and richness and diversity but by and large there's not a heck of a lot of good communication and solid partnerships that are coming out of that out of that communication so I kind of sit in the middle and I'm a bit of a translation hub almost a bit like a marriage celebrant you know saying this charity likes long walks on the beach you'd be a great marriage celebrant lovely you know so I really I really love what I do but what I've noticed in my time working in the sector is that it seems to be and I'm stereotyping am stereotyping a little bit just for the you know ease of getting through the content that we have today but there are two main camps there's one part of the sector that really has this poverty consciousness you know this we're just a charity in need of handouts and what could we possibly offer when really the reality is that you're a valuable marketing partner to the right brand and hopefully you're starting to kind of see that at the moment with this this research and this wave of consumers wanting you guys to partner you two sectors to partner and both put your shoulder to the wheel and the other camp that I see a lot of is kind of quite entitled behavior you know looking over at the corporate sector saying well there you know there's deep pockets over there and tons of profits and that should be coming our way at the end of the day it's about partnerships and there are a number of ways that we can work together as organizations and so CSR obviously everyone has heard of CSR corporate social responsibility to do true CSR this is a this is a strategy that is embedded in a company that starts the top that flows all the way down and throughout the organization there are a number of ways that you can implement a CSR strategy cause related marketing is is one way where you can actually we were talking about on-brand promotion before so you might have seen a cause related marketing example where you buy a product and it says five cents of every sale goes to this charity that's a cause related marketing activity there are there are also things like campaigns that companies can run like some kind of roundup or top-up campaign where you go into a store and a company is partnering with a charity and they actually are getting you to donate so they might round up your purchase to the nearest dollar and so every roundup is donated to the charity they are partnering with obviously event sponsorship if you're running events conferences seminars whatever else you can be partnering with brands that are well-aligned brands that have their target market is your event audience really that's what it comes down to product endorsement you know if you product endorsement isn't for every organization but it's certainly a fantastic revenue stream for for an organization you might have for instance I implemented an endorsement strategy at the Australian College of Midwives you can go into Woolworths and Coles and you can look at Huggies nappies and Huggies baby wipes and you'll see if you kind of spin the packet round I think it's down on one corner it will say endorsed by the Australian College of Midwives so basically a company will pay you a fee and you can as a charity and an organization endorse that that company or that brand workplace giving so this is really a strong part of a CSR strategy where you get staff to donate a little bit of their pay it might be 50 cents per pay it might be a dollar per pay to a cause that they believe in there might be multiple causes that you could have it have a choice you could choose from as an employee sorry I just want to touch on this because I think this slide is really probably the most important slide of the whole presentation and there's probably people thinking oh do we do that how do we do it we can't do that but we don't do it really well one of the things is event sponsorship because I know sponsorship is another one of your massive passions one of the things I see and I want to get your thoughts just quickly is a lot of four purpose organizations out there and we see it a lot when they do run digital events so their webinars or webcasts or something and they're a little bit scared to get sponsorship or there's this perception of oh do you know what it's like they sell themselves short almost or they don't know what to ask for how much is too much what are your thoughts on that and how is there something that is like okay here's how much you should be asking for sponsorship yes like how did that all yeah yes yes and yes so great so we've just extended the webcast maybe till tomorrow morning so just ordering three get a coffee we can all settle in look I am really passionate about sponsorship and really that's how I kind of came into into the sector and you know as we've been going along it's broad into partnerships yeah you can kind of start to work with companies in all of these different ways but look you know there is a sponsorship revolution that's happening and you know I speak with brands playing in that canyon as I do I speak with brands every day I speak with four purpose organizations every day I think the biggest mistake that is still happening and I say it's a mistake only because it's not getting you the level of impact you want or investment as an organization and it's certainly getting companies offside and they're becoming quite jaded is these cold generic gold silver bronze proposals that are still being sent out there's no relationship that's being built now don't feel that I'm pointing the finger at you because I know that there are shifts happening but I know that a lot of people have been doing it for a while and they've been getting a modicum of success so they kind of think well well if I have to change what do I change to and look I invite you to get in touch with me really because and I've got an offer I've actually got a free program that I've created and we can maybe talk about that at the end of the show but yeah event you know sponsorship can be a really lucrative fantastic way for a company and an organization to come together I would say the one giveaway that I want to want to share is that you are a gatekeeper if you are a four purpose organization you are a gatekeeper to a community of followers that is ideally your sponsors ideal target market yeah you that's what they don't sponsor you they're not giving your organization money what they want what they are but they're sponsoring your audience your members your supporters that's who they actually want to get in touch with so if you can say well our supporters are your customers and we can put you in front of them that's a really good scenario okay yeah now corporate philanthropy is something that you know companies might just donate because they think you're fantastic but you could also be talking about things like maybe a work if you're going to implement or have discussions around a workplace giving scheme you might say well how about we do a corporate matching scheme so if your employees donate you know $50,000 a year through workplace giving out of their own pre-tax dollars how about you look at matching that so there's there's different ways to go about that and then of course trust and foundation so you can see here that I'm really I'm talking about corporate fundraising I'm not talking about government grants and all of them philanthropy and all of the other things you can do major gifts and bequests today it's just about how can that corporate sector and the four purpose sector come together and really play nicely in the sandpit and really share toys and and get to know each other I think yeah like I said I think that slides very very important and before we go on to the risks associated there's a few questions that have come through that I want to touch on because I think there's probably a lot of people out there thinking so do you have any suggestions beyond event sponsorship for peak bodied bodies which don't want to compete with other members for CSR funds so for example your huggies or workplace given examples involve competition with this organization's members so do you have any other suggestions for people who don't want to compete in that space when so I'm just not a hundred percent clear on the question so for peak bodies with with their members for CSR funds corporate social responsibility so there could be some conflict there with their members oh I see you might have organizational members yeah exactly yeah I've spoken with you know even small regional towns here in Queensland who have like there's like a rugby league association that have five rugby league clubs yep and the rugby league association wants sponsors but they can't go to any of the sponsors that they're right exactly yeah absolutely look I think it really comes down to delving into who your members are and what what are they trying to solve you know in their life what needs do they have what desires do they have what products are they already buying you know what are the what are the things that are keeping them up at night often that can be you know for an organization and I'm assuming that you might be an association that's bringing organizations together that can be your your point of difference you might decide to put on a a lunch series you know a monthly lunch series where you bring all of your organizational members together under the one roof once a month and you could actually bring your corporate partners along and give them a speaking opportunity because they have something to say they are relevant they're going to help your members do more be more you know whatever it is that you exist to do for for your members I often when I go into an organization I see a lot of events sponsorship happening you know we've got a conference and then we've got a workshop series and then we've got an educational seminar series and there's a lot of fatigue you know kind of ebb and flow and knee jerk and we so what I try and do is help them to back away from that a little bit and look at corporate annual partnerships as a way to instead of bringing a sponsor in and giving them access to maybe 10% of your members over one or two days you know give that corporate annual partner access to 100% of your members a hundred percent of the time across all of the ways that you you communicate with you know exactly it's hard not saying people don't find just put your hand up if you've got a question there is another question I think I might elaborate on this one I'm from Julian so in regards to internal corporate responsibility so I'm guessing that's when we're talking about your workplace giving and your philanthropy and I get this as well in terms of promotion without coming across like that's why you're doing it so let me know if I'm correct here Julian so if you are within an organization and your company has some great initiatives so for example you do support charities you also give people volunteer days and there's a range of things you're doing to enhance corporate culture but also the social impact side how do you promote that because you don't want to come across as the type of people who are like oh look what we're doing and we're doing this just so people know how great we are how do you do it in a subtle way is it just something that's on your website and cross your fingers that people see it yeah how do you get it out there you know that is a really fantastic question and I see your charity partners having a massive role in this okay so some more research so keep talking about research but some more research I read was and and we're kind of moving into the risks now yeah nice little segue thanks Julian so I don't have any risks let's talk about them it's shocking some of the risks are that and I will come back to that question I promise is that consumers so we've seen all this fantastic research about the fact that consumers are they have the power right they have the power and they're telling us get together you corporates and your charities we want we want you to do more but what we're noticing with some of the communication that's coming out from some of these companies is that consumers are feeling a little like oh that's a bit smooth that that's a bit a bit too polished yeah you know we're not seeing that there were any challenges or any mistakes or any learnings and so what what that tends to do is it can give people the impression that companies are just in it for profits at all costs yeah so I think charities have a massive opportunity to really step up and I'm actually working with a very small brand-new charity at the moment who has a national partnership on the boil which is extremely exciting but you know there is a big opportunity for us and the fact that we need to be communicating so they are going to be giving us all of these this money which means that we're going to be able to fund stuff we're going to be able to fund projects on the ground how are we going to feedback that information in such a way that that company can leverage it and that company can be seen to be you know putting their shoulder to the wheel with us rather than just taking credit for something that they're throwing a bit of cash at so yeah I think I think you just touched on it quite well then when you talk about you know what is my return on investment if I'm a corporate and I am I'm going to be handed over let's be clear they want one they want one charities have been doing social good and social impact for decades you know before World War two we're talking about this before before World War two there was no government support charity the charity sector were the ones creating social services and and supporting people so I've just forgotten what I was going to say I'm completely blank return on investment so so they can create all of these program programs and projects and services but the one thing they are eternally missing is the cash flow yeah so companies on the other hand don't have the capacity and the capability to be running these projects and supporting the environment and doing all of these things on the ground but they have one thing that they can help you with which is the cash flow so rather than seeing them as like a private funding model it really does need to be a true partnership and there needs to be a recognition without feeling like you're selling your soul that they are in it to make profit that's not the only thing they're in it to make but there has to be some kind of recognition brand awareness and credit given to your organizational partners so let's before we elaborate on the risks a little bit more I just want to let the online audience know that if you do have a question please type it in now because we'll get to Q&A in the next few minutes the resource folder has some a great insight into there not just about events but also about the cause report that you were learning too early but today's session is being recorded so we will actually send a copy of this along with all the supporting documentation and that will actually be sent to you within 48 hours and one more thing just replay if you do want to receive a copy of that recording please click on the survey tab provide us with your feedback because we all love feedback and we'll make sure you can put your email address in there and we'll send you a copy of the recording so everyone can share this wealth of knowledge how exciting okay let's make it worth everyone's while and go into the risk because we all like to know what the risk is associated with it there are risks absolutely you know the risks are as we've already kind of touched on these that consumers lose faith they lose faith so we all know by now that the charity sector is the by far the most trusted yeah the corporate sector are by far the least trusted so by partnering together there are opportunities to to leverage expertise we're going to be looking at some of that in a minute but if it's not done well if it comes across as its profits at all costs and there is no real commitment to some kind of environmental change then customers lose faith which means as a brand you lose market share as a charity you lose credibility so that's definitely a that's definitely a bad thing so companies become the bad guy employees disengage as we were talking about 67% of people want to work in an organization or a company that is displaying a social responsibility as part of its strategy in in the world staff morale drops you know some of the the beautiful research about workplace giving and CSR and actually what that does not just for you as a brand and your profit margins but what it does for your internal staff and your morale and like you said you liked being part of that company that was doing things you enjoyed working there and you then you feel like maybe they lost it a little bit and it also means that charities are going to continue to do what they've already been doing for decades but with even fewer resources than than they have because that opportunity for for cash flow and consumer engagement and them getting more members or more you know bigger community of followers just ebbs away and at the end of that all of that we all lose we all lose so you know that's definitely some of the big the big risks I can definitely see the risk associate without taking it seriously especially internally with that culture side of things as well I think as an employee it's the sort of thing that you want to go out and you want to tell your friends and your family about you know my organization is great because it does abcnd and if they don't sort of follow up with their promises and it all becomes a bit of a lie doesn't it absolutely yeah so how can partnerships then be created for social good how can they really flourish and how can they make a real impact because it's all well and good to have a sponsorship proposal or maybe something on your website how can we make them flourish and last and actually a success at the end of the day yeah absolutely you it's a good question because 700 000 charities four purpose organizations here in australian new zealand 10 million worldwide we've got nearly 10 percent of them here in in the country now I don't want to open up a discussion about are they too many charities should they be double ups what's happening and the charity overhead myth that's a whole other webcast I'll happily come back and chat about that one but it is about understanding that we need to play nicely together I think really I think I've got a slide here do I have a slide here I might not have a slide here there we go the success in our in our ability to really create these beautiful partnerships has to start with engaging in conversations I think you know it's interesting a lot of people that I talk with can can get quite frustrated with charities oh you know they're not doing enough for they're not you know they're so um unprofessional well the fact is unless you've walked a day in their shoes don't judge because you know I was working part-time I was being paid a part-time salary for a full-time role I had five hats and one head to put them on it's um it's incredibly challenging working in the sector and people who work in the sector are not drawn to the sector because of the massive salaries you know there are many many other benefits and a lot of that is is very heart-centred work so um interestingly one of the biggest fears I find when I when I deal with organizations is please don't make me make a cold call please don't make me pick up the phone and and and create have a conversation with someone that I've I've never met or never built rapport with but you know what we need to and there are so many skills to be had by picking picking up the phone um understanding each other's needs you know understand that that organizations companies are going to want to make profits they are going to want to look good to their consumers now if they're going to be wanting to do that anyway are you going to cut your nose off to spite your face and allow it one of your competitors to step in or is there an opportunity for you to step up and be the one because you know another thing that I I often talk about with organizations is they're not necessarily aware of their internal competitive environment you know if you're a charity in skin cancer you've got a whole bunch of other charities also in skin cancer and when you go after corporate partners or sponsors bet your bottom dollar you're all going to be after your sunscreen sponsors and your rash shirts and your hats and all of the same kind of companies so it's about understanding that there are going to be certain things companies want and being okay with that and having a having a conversation around how we can create this partnership in such a way where everybody wins because at the end of it it's got to be about the consumers we've got to do it in a way that engages them because the consumers are your community of followers without them you cease to exist the consumers are the people buying the brand without them you as a company cease to exist so organizations also need to make profits I know we've been talking about not for profit but they need to make profits but they don't always make it necessarily easy for companies to engage with them so it's about kind of peeling back the layers and and looking at what is the greater good here what what is our vision as an organization why why do we exist and overcoming some of those barriers to finding once again the ideal customers of a company that are also your supporter base yeah they are one in the same you've just got to do your research so everybody kind of needs to put aside their preconceived ideas companies as well you know I speak with companies who get 150 proposals across their desks a month you know none of them they're all bronze silver gold nobody's called to build a relationship so I think we all need to just build meaningful relationships and have conversations and if they don't work that's okay but at least you've at least you've tried and just be human at the end of the day yes speaking to people it doesn't matter who what sector you're in you're human and yeah yeah so um we've got some questions that have come through so we get to those but in a moment um because what I want to do now so I know that my head is going blah blah blah I've got so much to do where do I start how do I even have a copy after the webcast so um you've got something to actually offer people who join the webcast today um and this is going to help people no strings attached just if you want some help speak to abby yes coffee phone call email absolutely I'll please go for it and I've got I've got a slide at the end that has all of my contact details so if there's anything that you kind of wanted to speak to me directly about very happy to connect um but late last year I created a free program it's 14 days I've created a pathway to best practice corporate partnerships and best practice sponsorship and what I noticed is when I speak with people the the majority of people want to just we need a proposal and we need a list of prospects to send it out to and when we jam those things together the sponsorship magic will happen so the fact is we need to get our ducks in a row we need to make sure our boards on board that we've got some policies and governance and framework in place we know what we have to offer and we know what companies are wanting from us as potential sponsorship partners so I created a 14 day program that's completely free that actually walks you through that planning process so you get an email from me each day with a video chatting to you about each step in that process so interestingly I'm noticing that companies are starting to kind of join the program because they've got charity partners and they want to understand a little bit more about the environment that charities operate in so I'm finding that that both sides of the sector are enjoying it it's all happening yay so please feel free and there's your details indeed people do want to get in touch so that brings us to the end and like I said so much information jam packed I can imagine how much more would be given to people over 14 days so I think that would be great thank you so much great to finally have you here so that wasn't too hard was it? No it was easy can we go darling? No we have to stop okay fine so what we're going to do now is go to some questions but for those of you who do have to leave thank you so much for joining it's been a great event inspiring enlightening I can't wait to get back to my desk and start after our coffee of course if you would like like I said please complete the feedback survey because in there you actually receive a recording if you put in your details and then also please keep a lookout for any further information from Abby because we'll also send that in the recording and that includes links to that research absolutely that you spoke about yeah other than that we hope to see you at future events and we've got some more coming up over the next few weeks so please make sure you're signed up to the community we're going to go to questions now so we've got one from Fiona so Fiona has asked from a charity's perspective a risk for them is aligning themselves or endorsing a particular corporation or product so in the mental health or chronic health conditions filled they can't really align themselves to a medical product yes so that's a rule and it's those corporations that would be interested in the partnership so they can access their members so that presents quite a challenge yeah yeah over to you yeah yeah absolutely can and I know when I was at the Australian College of Midwives it was it was very similar you know we couldn't do pharmaceutical products we couldn't do anything that you know was like a a dummy or a or a teat or a bottle or or infant formula anything that kind of maybe helps sway women away from breastfeeding their babies so that you know everybody has their list of industry categories that they just can't go after but you know that that's just the first layer you know those medical pharmaceutical companies they're just the first layer I really invite you to to look at who your members are who are they as I was talking before are their commonalities in their age in their sex you know do they earn a certain income do they have to be educated to a certain level do they all have similar issues or problems that they're trying to solve fears and once you start actually looking and kind of siphoning through your database you'll start to notice that organically things will start to bubble to the surface and you will really get a sense of yeah we get that first kind of think about it like concentric circles that first circle the easy low-hanging fruit that'll be the pharmaceutical agencies and companies we can't go after those because it'll be a you know a conflict of interest so you know but where does the next one lie and the next one lie and the next one lie the secret is in your membership database it really will be so it's really about trying to gather as much data about your members and get to know them on a personal level like you say where people and it's all about relationships so you know everybody has something you know everybody has a reason that they joined your organization you know how do you unify them how do you advocate for them how do you educate them you know what are the reasons that they are drawn to your organization i hope that helps you can get in touch with me if that was not an answer great answer thank you well thank you that's it all the questions done thank you so much for joining and everyone out there enjoy the rest of your day bye for now bye


Coming to you from our GIS Studios, I am Anicia Antoine and this is your Midday News Brief. As part of the closing celebratory event of the Moshi Community Afterschool Programme, the Ministry of Equity, Social Justice, Local Government and Empowerment hosted an awards ceremony to honour students, parents and facilitators who helped make the programme a success. The Moshi Programme was implemented in 2010 and runs from September to March. It was in prominent secretary in the Ministry of Equity, Social Justice, Local Government and Empowerment, Mishriz Velna Joseph, expressed gratitude to the facilitators and parents who came forward to complement the government's efforts. The Community Afterschool Programme was implemented in 2009 in the communities of Lamar's, Fawashou and Monripou. Mannoverine Overflattered Waterways is now a thing of the past for the residents of the Vigicaco community in Viewfort who received a newly constructed mini-bridge walkway donated by the Viewfort North Constituency Council. The mini-walkway will provide a secure path for several families who traverse the route on a daily basis. The walkway is the Constituency Council's first project in the Vigicaco community. Affordable access to quality healthcare is among the key areas of focus for the Government of St. Lucia, outlined in a Medium-Term Development Plan for 2019-2020. Prime Minister the Honourable Island Shasne, during the just-delivered budget address, announced that EC$162 million will be invested in the help of St. Lucia's at all levels. A major part of the island's health strategy is the full operation of OKEU and the completion of St. Jude's Hospital, as well as the design and implementation of a national health insurance and the strengthening of primary and public health. A National Health Insurance Committee has been set up to present the best model and financing options to Cabinet. This has been your media news brief. Thank you for watching.


making you know they were they're making this whole thing about a which trial and they said that uh... that uh... which should play came to the conclusion that the which should float or something like that because they took this these logical leaps every time uh... they made a statement they took this kind of crazy logical leap that doesn't make sense and we get pretty good when using words to kind of see those logical leaps that are wrong with statistics the reason people get frustrated with them is because we're not as good we don't get as much practice with the statistical logical leaps that are being taken so when people take a logical leap where we might be more likely to miss it and then blame the statistics so someone was to say hey look the average is one point oh six you can't deny that took the average with this excel average function and it gave me one point oh six therefore i need to uh... i need to i need to implant an ovary into you because you're short an ovary and you need one because that and you see that's just like the monty python stick where she's a wet wood floats and therefore the which should float because she's like it's cuz she will burn like wood or something like that doesn't make any you know obviously a logical step uh... went as a ride somewhere in that and so clearly if we were to do a little bit more s more testing whether that be a logical step with words or with statistics which they will be able to wait a second there's something different going on here because when i plot out the data uh... i would expect the average kind of like stuff would be falling in the middle here and that doesn't seem to be the case everything seems to be on the edges so it doesn't seem that it's true that you know most people have one ovary right that doesn't say something something is wrong with his average is not that the well the average isn't wrong but your conclusion about the average that at most people have like one ovary is clearly totally false right so and it gets that's it


Call me old-fashioned, but I love print media. I grew up reading newspapers and magazines, and when I studied journalism and university, I did so with dreams of someday founding a magazine of my own. Of course, times change and print is fast dying, but that doesn't mean we should forget it entirely. And that's why I've started Polyphonic Magazine. What is Polyphonic Magazine? It's a newsletter and a nebula original series, a multimedia experiment to maybe try to recapture some of the excitement of getting your favorite music rags in the mail. You can kind of think of it as the bastard love child of a video essay and a fanzine. If you sign up to my newsletter in the description, you'll get Polyphonic Magazine sent to your inbox every month. There you'll get little articles that I could never turn into a full video. You'll get a monthly playlist and recommendations for other media that I've been enjoying. Maybe even album reviews eventually. To be honest, it's all still a bit of an experiment. And part of that experiment is the second half of Polyphonic Magazine. Every month when the newsletter goes out, its cover story will release on Nebula. That cover story will be a full video essay profiling an artist that I think is doing cool things right now. And these videos will be visual homages to the beauty of magazine cover spreads, living feature pieces where type can breathe. Hopefully this can be a way of carrying on the great tradition of indie presses in music. Honestly, this is kind of a dream project for me, and the kind of thing that just couldn't work on YouTube, where it would be a lot harder to focus on these smaller artists that haven't drawn algorithmic attention. So for that, I want to thank everyone who's already supporting me on Nebula for helping to make this possible. And if you're sitting on the fence, well, I hope Polyphonic Magazine can push you over it. The late 2010s and early 2020s have become an era defined by seismic shifts in the world. Naturally, artists have responded. In the midst of this aesthetic moment, an unlikely voice has emerged as one of the most exciting new artists working today. Her name is Backwash. Criticism of religion is one of the biggest themes that permeates Backwash's work. Embracing her heritage was not just a musical experiment, but a visual one as well. Whatever Backwash has in store for the future will be spectacular and terrifying. If that got you excited, make sure to sign up to the newsletter with the link in the description. And don't worry, you won't have to wait long because Polyphonic Magazine drops tomorrow.


Let's go ahead, Ms. Jones, go ahead. Oh, hi, how are you? Hi. So just to be honest, I hear everything that you're saying. But what is the solution? OK, so first of all, let's do this. How old are you? I'm, what, I'm 32. OK, do you want to be married? I do want to be married. All right, so my question is, you're going to ask me, what's the solution? Why do you ladies always want to come ask me for a solution for them? I think that it seems like you're coming off as the expert. So therefore, we would like to hear. And the solution, OK, no, no. Well, honestly, you want the dead honest truth, solutions cost money. OK, how much money? Well, go to my website and book a session like Bianca did. Because if you're good for something, if you're good at something, you don't do it for free. I do understand that. You don't do individualized sessions. And so here's the solution is shed light on this problem so women don't get into this situation. That's the solution for the general audience. So let's take it this way. You're 32. Yes. What's your longest relationship? Four and a half years. How long ago was that? This past February. February, 2020. Yeah. Why didn't you guys get married? He wanted to, but he simply will not mature. Lacks ambition. And we have too much. You have any children? History. Have any children? We have one son. He is just turned to. Turned to.  And then you want to take that out onto the market and get someone to marry you. Well, you know, I don't have a problem with getting people that are interested in me long term. No, no, no, no, no. Understand this. No, no, no, no. Listen, my content is I don't see the whole dealing with. We keep we keep school over here by marriages. Because, yes, I know women don't have problems getting somebody to deal with and date them. Do it a long time. It's marriage or not. And what it comes down to, what it comes down to, what it comes down to is you were with somebody for four years that you said was immature. But yet you chose to be sexually active with them and chose to bring a child into the world. Why would a man want to have you as a wife and deal with an immature baby daddy? Volunteer to be a stepfather for a child that's not an asset to him.  Well, if that's the case, if somebody that meets you would see value, I'm asking you so you should be able to tell me the value. What's my value? No, no, see, ladies like yourself like to do this. Like to do this. But when somebody meets me, listen, ladies like yourself would like to frame it this way. When you meet me, you'll see my value.   Absolutely. Do you want to have more children? I'm sorry? Do you want to have more children? I do. I want a big family. Oh, how many kids do you want to have? How many kids do you want to have? I mean, as many as I can afford. Okay, as many as you can afford. What do you do for a living? I'm a realtor. Okay, about how many kids would you like to have since you already have one? I would like to have like four more. Four more, so a family of five. What state? I'm in Atlanta. Okay, so what would a man need to make to fund a family of five children or wife and themselves? So a family of seven, how much would a man need to make to provide for middle-class or upper-middle-class life? I would think combined income, maybe around $380. Excuse me? In order for us to travel and everything else. $380 in Atlanta? The way I'd like to travel? $380, no, you're talking closer to five. Three children is about 350. Okay. I'm talking closer to five. And do you plan on, obviously I guess you plan on working after you're pregnant? You know, I wouldn't mind working, I like working. No, no, no, no. Let me ask the question. Do you want to have to work to pay significant bills after you're pregnant? I don't necessarily want to have to, but I wouldn't mind. So I need, no, no, no, no, no. I just want to know what you want. And the first thing that came out of your mouth is you don't want to have to work. And you want five kids. So even if you stair-step these kids, if you start having children, that means you'd be out of work for at least seven, eight years. What, do you care if your husband's black, white, Hispanic, or other?  It doesn't matter. Is your child's father black? He is black. Most of my exes are actually Asian.  Cause men tend to be pretty racial loyal and not wanting to have kids that don't look like them. I understand that. And I would like for my son to have a, you know, a black role model. I mean, his dad is out of sleep, but they- So man, so man, why would it, so this is the Rubik's Cube you've given me. A woman who wants a man who's making about the $500,000 a year, the money to be able to afford a wife and five children, one whom is not his own. That's what you would like. But yet, when you were younger, hotter, still in shape and no children, you chose a guy who wouldn't even have a job. He doesn't have a job. I didn't say that. You said he wouldn't keep a job. No, I didn't say that. That's the wrong question. I didn't say that. What did you say? I said he was a little, I said he was not maturing. I'm sorry, you said he's immature. He was immature. I'm sorry, he was immature. Okay, he wasn't as ambitious, but you still, okay, I'm sorry. Scratch that he wasn't ambitious, but you still made a baby with him voluntarily. See, what you ladies don't seem to understand is you want to ask for more from the next guy than you did for the guy who got you when you were younger and hadn't had any children. And it's unreasonable. And what percentage of men in this country earn $500,000 or more? As far as I know, I think it's about 8%, or I'm sorry, 500,000, 1%. Right. And I need you to be brutally honest with yourself. Are you a 1% kind of woman? No, I'm not in the top 1% at all, but I didn't ask for that. You kind of gave me those numbers. I didn't ask for them. Well, no, I asked you what you wanted. You said you wouldn't want to have to work and you want a big family. So whether you want to have a $500,000 guy, what we do know is a $50,000 year guy, which is Miller the Road won't do for a family of five. That's what we do know. So my question is, I mean, we listen to your channel. Go ahead.  And here we're talking about age, and now I'm at the older part of my age range. And so it's more so like, okay, what is it that you think we should be doing? Not as a single mother, but just as an older woman to secure marriage. Okay, well, okay, I'll answer your question. I'll answer your question. Okay. I'm about to, how tall are you? I'm five too. Just size? Six. Okay.   What women in your position should do is be fortunate to lower your expectations down to your level, a man that's on your level and your income. But I didn't give you a level. Excuse me? I didn't give you a level. You kind of created the level. I never told you a level. Well, I will tell you your, okay, what would you do this? Your dress size six, what would you rank yourself on a scale from one to 10? I guess I would be in that sixth range that you talked about. And your level would be a man making about 50 or $60,000. That's your level. I don't need you to give me a level. That's your level. That's who your, I mean, did your child's father make more than that? He was making 80. All right, but he was immature. Welcome to your level. You can't get higher than your level.  Ma'am, you're too old to be wanting five kids. You're lucky if you find a guy who's willing to marry you and be a stepfather to a child, period. Because being a stepfather, which I have been one, is a thankless job. Much less to a stepfather to a guy that by your own admission, is not the caliber of a man you even wanted to marry. So I have to deal with a child in this guy. And it's a son, you have a son? Yes, I do. Right.  Well, and this is why women should marry your child's father.  Really, that's the answer. Because anything after this is trying to make the best of a bad situation. And I know it's not popular and I know people don't like the way it sounds. But the older you get, the more women tend to want. You tend to want men who are earning more, doing more to be able to provide more because your standards are higher because of lived experience. But your value is lower. You cannot get more in the main. Yes, there are women out there who can do it like Sierra and all these other kinds of stuff. But in the main, the majority of women cannot. And the problem is most of you ladies look at your chances on the market as far too high.  Why is this big pause? I mean, close to it, sure. If he had ambition. No, no, no, no. See, there's always an add on when I ask these questions. I said making $45,000 a year. He's happy making $45,000 a year. He's gonna make $45,000 a year. He's not trying to be president. Excuse me? No, I couldn't be satisfied with that. That type of complaint you would see.  Listen, listen, listen, listen. This is what the woman on video I'm about to upload. And this happens over and over. Every time I ask, the average black man is single. 51% of black men are single and childless. 64% are in the middle class. The average black man in this country earns $42,000 a year, $41,000 a year. An average white man earns $52,000. There's an $11,000 difference between black and white men. You're not going to, so most men earn around $50,000. And what you just said is fully half of the country of men of all races are insufficient to a woman who's older with a child. That's insane. I'm okay with $50,000 if he has desires to make more. No, no, you're still, and this is, and womanies, what this means is I can get him to make more. That's womanies. What she's saying is I will take it as a starting point, but I'm going to continue to push you to try to become more. And no, ma'am, most people cannot make more. That's the median income. And this is, then this is the, you asked for a solution. Did I say the solution? Is to lower your expectations down to reality because so many of you ladies are just insane with this. Why do you need, with half of the men in the country are earning that, why do you feel like you need more and you're bringing somebody else's kid to him? I just, you know, I invest in things and I just- Well, congratulations, but you don't have a husband. It doesn't matter, you don't have a husband and you don't have any prospects for a husband on this level. You guys can talk a good game, but at the end of the day, men choose. And I understand this is a hard thing for you ladies to get, but ma'am, this is insane. Me, me, me, me, me, me, me, me. And what you have yet to say is what you're going to even bring to the table to provide for that man who'd be willing to marry you and be a stepfather.   That's not a wife. I don't think I said anything about myself or anything like that. Okay, the tape is here, man. No, you've talked about, everything has been about what you want. Why do you want, why do you want this? Why invest, I do this. What is he going to get from you? He will get love, peace, a help mate. He'll get someone that is genuine and sincere, someone that is going to make his day much easier. I do a lot for a man, the most man that I did value me. Okay. Well, well, hold on, hold on, hold on, hold on, hold on. Did your child's father get that? Yes, he did. He got a lot more than that. And he earned more than the guys I'm talking about, but yet you weren't, yet he wasn't good enough for you to marry, but you still made a baby with him. He had other things going on. Well, you still made a baby with him. That wasn't intentional, but yes, I did. Man, man, man.  Women put, that's insane too. And I said in our community, I didn't say you. But everything, and I'm gonna tell you, everything that you just described, it's very vague, but I will just say this. There are women that are providing what you're providing and more, and they're younger, no children. How do you beat that? I can't beat no children at all. Exactly. So if the men that you're looking, the kind of man you're value looking for, other women are looking for him too. And it's a competition. And when all those men are chosen, Prince Charming is sitting across from you making $45,000 a year. Content. That's Prince Charming, baby. I don't really know too many men that make that. Well, we know your, but the thing is, you can talk. Okay, I'm out of here. Okay, again, this. I know it's not you, but we are in Atlanta. I know where we are. And it's 17 women to one. As a lot of y'all unmarried women here, who to talk to each other and act like the stuff y'all say matters. When I look on all these black women's ring finger down here and it's. I understand. What are your marital prospects? I have a few guys that are interested. And marrying you? There's two. Really? However, I will say they are so much older than me. Although they do make a position. See, listen to this. Listen to how picky we are getting. You got two. They're like 50. I can't. Excuse me? I want more kids. And they don't want any more kids, you know? They just want to take care of me and my son. And I don't, I want to. This is why the, I'm sorry, man. But I got news for you.  You cannot choose. You do not get to choose like you did when you were 23 at 32 with a baby. I understand. I don't think so, but I don't think they really get it.  I just realized that I didn't say that at all, but you do say a lot in your videos. Yeah, and you've just proved it.  Make that make sense.


Thank you so much. Firstly, everyone, thank you. Everyone here as well for turning up. Core belief, panel discussions are where people, our audiences turn up to die of boredom, right? Over 15 years of panel discussions, heard everything from big data and its changes for close to about eight years now. The importance and metrics of PR for 12 years now. So the only reason the topic continues is because a solution hasn't been found. So let's make this interactive and let's hope that the audience participates as well instead of going off to sleep. Okay, so thank you once again to the panelists. The topic under discussion, the agenda and the flow of the conversation is about sustainability, communication, and not about policy of sustainability as a whole, just to explain the concept. And I'd like to start with you, Nandita. In a world, please. In a world where... If you notice the moment somebody says sustainability, people immediately start working CSR. So it's an attempt to make a change in communication. Do you think the personality in a university are trained enough to be able to speak a language?  In order to communicate to a larger audience, you need to deconstruct it in the language they understand. And I think we are not able to do that. If you have to communicate with millennials, you have to talk in their language. If you don't talk in their language, they're not going to relate to it. But in my experience, I think if you do talk in their language, you know, if you talk about water, sanitation, environment, and, you know, through visuals, they're ready to engage. I don't think... I think the gap is how we are communicating. So, question here. Lit and CSR are both key networks, right? I tell the question to probably other people. So, you know, the largest, as Mr. Helper said, independent communication problem, right? Close to about 200 or so people across the nation and in general. Which means that any survey that is done, typically, at the firm, would be a representative of the entire industry. That's right. Would you agree or worry about some of the facts that there is a chronic lack of knowledge as far as an understanding of the space goals? And I'm working with Anadir that you need to speak in the language that the audience understands. The point is if the speaker does not understand the concept, it's very difficult to translate it into any language whatsoever. So, it was from that. Great. First of all, thank you everyone. It was a very good afternoon. Thank you for all the bad networks and all the questions. Interesting way to look at it. It's not the java, you know, on the other side of it that people don't understand the servicing, right? It's unfortunately the audience that you are working for, the corporates. They look at it only from that point of view, largely. And that's the missing link which large corporates probably need to look at around it. And that's how you will have an audience or people to go out and deliver your messaging. Which is what the missing link right now in the corporate world, and that needs to be fixed. Just to help me understand, I do agree as an illustrator in the DL, I do agree with, and on the fact that these are big words, right? At the end of the day, action comes at a ground level, it doesn't. As much as we may want, the cooperation from the top staffs because the people are actually being the difference happen, very often people don't understand how it comes down from the body, right? Towards that end, a question, neither idea. Can I take the LG example? LG works very strongly in the e-based space, right? The collection of e-based. I'll keep checking, individually can everybody go in? Straight, yes, could be nice. Yes, yes. Perfect, thank you. So, LG works very strongly in the e-based space. I was going to some reports yesterday to get over my stage by it, and I found a event report that says 20 billion produced and has been produced since 2017, 2 million plus tons of e-based every year. In 2017, we processed 0.036 million pounds. That's a minus 2% measure, 2 million pounds, right? Here, in the year 2017. Now, there are a lot of initiatives, exactly as Rahul said, that every company is putting initiatives into place, but how strongly are those initiatives getting communicated or communicated well enough for people to actually make a difference? Our views, just 15 mobile phones over the last 10 or 15 odd years, they still lie somewhere at home rather than being disposed of and recycled under the e-based process. Any thoughts on that? What you're saying is absolutely right, and e-based is a pressing concern for the entire industry, and a lot of government agencies and organizations are working towards it. And yes, you're right. Let's say today I'm using the air conditioner and I want to replace it. It's a task for me to, you know, probably I'm so busy that it's a task for me to call up someone and say that, you know, okay, please take back my old AC. Rather than, you know, somebody who's just coming at the right time, I will give it to him. We have been seeing that and it's quite dangerous to handle e-based like that. So what we have done recently, it was a three-month fact. We tried to incentivize people.  So this worked as a kind of motivation and till date, I think we have collected massive whole products because people need to be educated and since this is at a very, very initial stage, so there needs to be a certain incentive as well that why somebody should come or, you know, call up a dealer and tell them that, you know, collect my old keys. So there has to be a proper education and yes, in the initial stage, it would be wrong to say that there should be good incentive programs as well. So allow me to be a little instigator here. Right? Yes, there should be a lot of things and giving a person the example that I wanted to avoid finding anybody there at all. Mama, healthcare comes with its own challenges, right? So there's a lot of things that we did and there's a lot of things that we should have done. And should have is nice, but how are we communicating to the audiences the fact that we are doing this that's accepted in years of participation in CSR in sustainability data of gamut actually went up after 2% actually, right? Before that it was strange and strait of it. So obviously making it mandatory as hell but it makes it more a question of the aptitude rather than we should do it. So while we come up on stage and allow me, and this is a question I ask of all four panelists, while we say that we shouldn't do a lot of things, we don't primarily ask grants because we need to do it and we have to do it. So the question is how are we communicating the larger goals? And I'm not talking about SDGs, I'm not talking about the capital level, how are we communicating the fact that that does win, do does win, create does win and this is the difference, not that xyz brand is putting up these dustbins in order to save the world. How are we doing that, how are we doing that? Is that something we can do? It has started I would say that you know nowadays it won't be wrong to say that we were the first brand to shift our entire lineup of air conditioners to convert it, which is a very, very energy efficient technology. And till date, today almost let's say 100 split ACs are getting sold in the market, not only energy, but across industry. So almost 65 to 70 are inverted. This transition has been done in you know, let's say in a short span of three to four years. But till date when you know people, if we ask somebody what is inverted, so the first responses are connected to the inverter. Whereas that's not the key objective of inverter technology. So you rightly said that what is the benefit of inverter technology, how we are doing it? So now we are also learning that we have to make our communication split simple and effective. And on the shop floor, we have been seeing that there are people coming in and energy efficiency is one of their, you know, key criteria while buying an air conditioner because probably environment is a concern, yes, but running first is also a concern. So if you combine these objectives and you have to understand what the consumer is looking at and what language he or she does understand and then you put in your communication. So this has been a lot, you know, a success for the entire industry, I would say. So yes, this is happening, but there's a long line. I went to the point that you're saying this right, but let's understand the audience that you're looking at it. India is largely, you know, made in the lower income group, you know, the factory is all about. How are we reaching out to the communications? Let's assume if any of the phones that you want to type in. He rightly said 15 phones in 15 years, but he don't know what to do with this. Being a, you know, from a A-class city. What happened to the interiors of India? Can as a communicator, can we go out to solutions to the corporate brand saying, okay, guys, when you buy a new phone, you have a lot of literature about how to use the phone. But there's no literature about how to recycle, where to go out and, you know, exchange your phones and have it from an environmental point of view. So as a communicator, can we take those steps to go out and educate our clients, educate the corporates, to take such initiatives which are kind of easy to implement? But a person that, you know, rural area probably would not know about these implications of, and we are all saying it, what happened in Mumbai or in the last couple of months in Mumbai or any of these cities, the kind of fog, the kinds of monsoon, which is an extended monsoon impact on the, eventually on the agricultural side of it. So that's the part of the thing or the conversation that probably as a communicator, we need to start having these dialogues with the corporates when you go and talk about it, rather than just going out and distributing the leaflets and the brochures about the subject. That's my idea. I think the government and, you know, taking the example of the equipmentizer, which, you know, sanitization, like villages where people definitely get in the open and they were trying to teach them to not do it and they set up these toilets, but people didn't start using the toilets because they were like, oh, I don't want to sit in a closed block and I'm not going to get out in an open field, but you educate them about the issues that stem from defecating out in the open and how it spreads disease, and you know, you have to get down to their level, use punctures, use actors, this that people, they look up to influencers and show them what is the problem, what is the solution and why they need to move towards it. And I think it's a joint effort from the government talking about Swachh Bahar to brands playing a role to tackle, see the government has to deal with all the problems, so they send out larger messages, but brands specific to their sectors pick up key problems like the equipmentizer taking care of all and et cetera, for example, in cleanliness. So I think, you know, together, they're playing a role to, right. So a question here, Jay. Yeah. You've incidentally also stayed abroad, studied abroad, right? Right. My next question is, and so I have a friend who's a musician, he stays in New York, right? And he participates in a lot of marathons and I have personally also seen marathons in Mumbai, the Mumbai marathons, the standard chartered marathons. When somebody's running, they are handed bottles of water exactly like these ones. In fact, Raul and I were discussing the fact that there's a lot of plastic bottles kept outside, right? And the question is, we take that bottle of water or gate raid or as the case may be, we drink from it and we throw it into the crowd, right? Because at that point in time, we are not collecting bottles. We're running for the environment. We're running for sea turtles. We're running for penguins. We're running for wildlife. A lot of huge- Right, right. That makes sense to satiate our, shall I say, satiate our mind, what it does for the rest of the world is different. So are people actually ready for the change because you can't on one hand say that you're running for the environment? Right. And on the other hand... You know, the change is taking place and it's a gradual change. If you look at it from a business perspective, you know, take Coca-Cola, for example, they have recently launched bottles that are made from recycled plastic from the oceans. So it's not that brands are not doing it. Now, if you think about their current bottle production, there's many companies that supply bottles to Coca-Cola and other brands like Gatorade, et cetera. So for them to just shut factory overnight and start a new factory that produces a new kind of bottle that is biodegradable, that can be... So there's plastic that can't be recycled and there's plastic that can be recycled. So, you know, taking Germany, for example, I was at a mall this summer and I was in a grocery store this summer and in the store, they have a machine where you bring your recycling, where you bring your empty plastic bottles, you put it in the machine, it goes in one by one and the machine at the end of putting 20 bottles gives you three or four euros. So now they have people on the streets of Germany and there's a name for them. I think they're called Hans Samas. They just walk around the city looking for empty plastic bottles, like, you know, so they can just collect them, go to these places, put in these machines and get some euros out of it. So I think that change is happening and with more awareness about the problems of plastic, you know, you've all seen the sea turtles photo being trapped in that thing. It's absolutely sad and shocking. I think brands are making an effort and people are also making an effort and it's a gradual change where all business units need to adapt and come up with a new technology that is biodegradable, reusable and does not harm the environment. I think it's equally important to, you know, communicate to the audience who matters the most in this subject. So larger part of the conversations remains within the room like it's happened and it's a fantastic, fascinating discussion to be done on a panel like what we are doing it. But in the real time, how many of us are really out in the street or in our offices taking those efforts? I know for sure, many of our offices, if you go to a printer where you have, you'll see hundreds of papers just lying out there. Do really think about it as a communicator, also before printing a single piece of paper, it's impacting an environment and this is what the conversation, larger part of an organization are doing it. Just to add to that, that when we talk about sustainability and issues related to the environment, we always talk about someone else. We don't talk about it as a user or a consumer ourselves. Once we start doing that as a user, you know, if I'm going to drink half a bottle of this water, I'm going to throw that half, then collectively there are 200 people, look at the impact that's going to create. So it has to start with myself first and that awareness has to grow. The good part is that people are ready to talk about sustainability, they're getting conscious about it. But I think the narrative has to be, like we discussed, you have to humanize the narrative that if I am trying to make a difference, is it impacting someone and is there evidence that I'm doing good and then only people will be convinced because brands can talk about their individual, you know, whatever that they are doing. But it has to be collective action and when as consumers you start demanding, brands also reciprocate. So on the human level, a question to loop in the audience and move out the straysies, we're primarily at a networking event, right? Can anybody who does not use business cards, raise hands here? Well, you have one. I forget. I'm kind of ruling myself out here. But now anybody else, the change needs to happen within the room is something that I think all of us are advocating because we sit on panel discussions and like we said, we talk about the importance of big data, which is lovely. But the point is, what are we doing about it ourselves? Right?  And he said, Sanit, we have all the solutions under the sun as far as sustainable packaging is concerned. The challenge is that global players across FMCG, various sectors in fact, I won't go into the sectors, is not something they are willing to incur, right? So that's a lot of, we will take part in this initiative and I will, both of you can, if I may, Nanda, portrayed works with multiple organizations, right? I won't take names because certain ones are nice. But, as well. But some of them work with portrayed Anand Pradesh, some work in Jharkhand, some work in Russia. Now it's lovely to have these tactical initiatives. But how is it translating into larger change? So for example, you made the point very well there, sorry. There are people doing a lot of I was speaking to one person and he said, do not be able to connect the dots, right? And as the leaders, our job is to connect the dots. So where are we getting there? It's important to acknowledge the failure before we can find the solution. You know, so just to the 2% increase in cost, there's many studies and it's your job, our job as communicators to educate brands. That many studies have shown that meaningful brands and what is a meaningful brand?  Meaningful brands outperform the market, stock market by 134% in disease. The average rate that your sector is going at being a meaningful brand helps you outperform that I will drain by more than double. So, you know, you might be spending 2% more on your packages but you're missing out on a more than double growth rate that you could be reaching out to your audiences with my say, we are a positive company. This is our new plastic model and it's reusable and recyclable. It does not go to the oceans, et cetera, or it dissolves, or these might have been dissolving but there are many solutions as you said. So it's communicating that it is in your business goals, interests, to invest in these technologies and of course you have to paint the long-term vision to them which can be the challenge sometimes because it's 2% cost today but more than double the business tomorrow. Exactly, so the communication has to be turned into whether we like it or not. The business of business is profit. So the first thing is to acknowledge that tax and then figure out how we can get in SDGs into that aspect, right? Just to add to that, you spoke about the larger picture. We're working in a lot of locations. What we're doing is creating models. So if you're working in Bundelkhand and it's a draft-prone area, idea is to recharge the well-bought bodies and all-during water harvesting. This is an example that you're creating. When you start communicating it at a larger level, you're inspiring people to do that in many more villages, right? So you have to have evidence also that this will scale it up, right? In terms of brands, we work with a brand that, what really global works with a brand that manufactures beer and it takes 75 liters of water for one pint of beer. We never realize that. And most people drink beer, maybe you don't even realize that. But if they're told that this is the impact of it, right? And even the manufacturer's trying to reduce the number of liters in production of one can. So I think, like I said earlier, you need to give evidence and you need to give impact for people to actually realize that they can make a difference if they participate. And I think that narrative is missing somewhere. Really, what she's saying about this, that's true in terms of, as a communicator, that you're talking about. Other members also spoke about it. Corporates are taking initiative to a what extent that's more important now. And how do you reach out to your communication with the right audience? That's another point of view. As we were talking about, 2% is a conversation that we're having in the larger part of the corporate and in the universe, at least in India. Can there be a proposition where we say, okay, maybe a 20 basis point or a 30 basis point of that 2% will be spent only on the environmental awareness is a food for thought. And then we'll take a couple of minutes, keeping in line with the fact that we started a little late. We'll take a couple of minutes extra for audience questions. Last question here. Is the translation, Nita, is the translation actually happening at a ground level? Because again, we have these conferences, we have these discussions, right?  It's the agency that actually communicates on behalf. We're the ones that claim the messaging, right? So how do we train our agency partners better? And that would be a learning for me as well as an agency one. But how do we train our agency partners better to speak the language from a brand perspective rather than just sticking to initiatives and going down at a ground level and as all of us here said, speaking the language that the people understand. How do we go about doing that? For that, Sandeep, the basic principle is that whenever you design something, so let's say I would talk about our inverter transition when we decided to shift our entire lineup to inverter, we invited everyone, be it our creative agency, be it our PR agency, be it our any other partner, too. So we had a common meeting again and again to understand what has been the key benefits of doing it. And in fact, to an end consumer also, so somebody would say, why should I pay 4,000 rupees extra to buy an air conditioner? Because as a customer, you would always go for something which is more cost effective. But somebody at a shop floor, at that promoter, when he tries to explain the consumer that once you buy this air conditioner, this would save your running cost, which is a recurring cost. So it has to be translated in a very, very simple language because everybody understands very simple language. Jargons are good probably for certain campaigns and on-air things. But yes, you have to translate the real benefit into very, very simple language and you have to include everyone in this transition. And I'm sure that people are aware. He was talking about overseas experience. I was reading yesterday that in Urisite has happened that you bring plastic and they are giving food. So it is happening. Look at the school students. So one of my colleagues, she's saying that she gets very upset that she wants her seven-year-old son to burst crackers because we have been doing that for years. And he says, no, mama, it's not good for the environment. I won't do it. So yes, it is happening. I'm very, very sure about it. And if we are remain committed and as she's saying that, everybody has to do their own bed. We were having a meeting with the NGO at their office and there we got the glasses with half filled water. He said that in our office, I see a lot of people, they just leave the water. So why to waste it? So give them half filled glasses and if required, we put in the bottles, they can pour it. So these are very simple things, but I can see that the change is happening. I'm sorry to intervene. Just to remind, we just have one minute left. We can't take questions. We can take, here we can do it offline later. Thank you, everyone.


Okay, I play B killer. I still trap myself here. I hit on burn. I think it's over. I scouted a priest here. He's blind, mate. I'm trying to run. I can slow priest for a second. Slow him. Mesh block. Nice. Switching color. I'm trying to slow east. Nice to slow him. I put new slow trap for myself. Lining, mate. See me. Rebuffs. I'm killing my pit, but it's okay, I think. I need to hit on burn. I exist now. I hit on burn. I'm trying to push the ward. I'm trying to push the ward. Slow priest. I burn mage. Keep low. I'm gonna trink it sheep if he gets it. I'm gonna scatter. It's for you. I scatter. It's for shatter for you. Okay, I'm lining. I can push this pit, mate. I'm gonna get CS, maybe. I'm lining. I'm spawning your pet. Keep going. I think this is good. Take damage. Keep going for you, man. I'm gonna get you right now because my pit is low. Okay, I'm gonna stay down. I'm gonna stay down. Yeah, I'm pushing. I'm pushing for mage, okay, bro? Yeah. He's drinking. I can stop him in a second. I stop him. He's gone. I push him over again. Mage, I have no mana. I root him here. I can scatter priest. And he jumps. I scatter priest. I get sheep. Burn mage. Stay priest for a gobble. He's gonna trink it. He's not for me.


How can you explain it in a way that a kid can understand it or my grandma, for example? Right, so if you take the most commonly accepted definition of AI, is that machines should be able to solve tasks that require what we would think of as human intelligence to solve. So there are many topics within this field, things like natural language processing, understanding text, or generating dialogue, translate text between languages, related to that is speech, no speech recognition, to be able to have personal assistance that interacts with humans in a human-like way so that people think of it as a natural dialogue. Computer vision, understanding images, recognizing objects. So if someone were to ask you where AI is used today already in our lives, how would you explain it? I think that AI is having a very strong impact in our daily lives, mainly in developed countries. So there's this field of AI that you were mentioning, which is called machine learning. What is machine learning? Machine learning deals with large amounts of data and it can train models to predict possible outcomes. And this field has evolved like in an unprecedented way in the last decade. So which type of applications can you use? Yes, so maybe we don't realize, but AI is there in a subtle way. For example, when we have a recommendation of what is the next song that we want to hear, or what are the news that we are consuming, or who are we going to connect on our social network. So recommender systems is one of the main applications. But we also see an increase in the voice assistance application domain. So now all this machine translation and speech processing applications, they are being deployed in our daily lives. So one of the things that happened with AI in the past is that it was like over promising and under delivery. This is something that I like to say a lot. I took it from Moshe Vardi. But this nowadays is not happening. So now we see many applications of AI and in principle based on this technique called machine learning. Because there are two main factors for that. One is that we are generating, our societies are generating a lot of data in all possible forms, digital traces in the internet, but also for many sensors that we have in many places. And also the computational power. So the existence of graphic processing units that allow to train all these machine learning models in a vast and a large scale way has enabled this type of applications. I think this is a well founded risk. And this is something that is happening now. So AI solutions are able to automatize many of the tasks that were not being automatized before. Can you give examples of this? Well, in many jobs that the tasks are founded on repetitive actions that do not require a lot of reasoning and a lot of analysis. For example voice calls, so all these call centers, it's easy to see that when we talk, when we call to some service we are not talking to a person. The first thing that we have is to interact with a machine. And also for example even text generation. Now there are all these text generators that GPT-3 for example that can generate text and that is being used to at least have a draft of an article that then you can edit and in that way this can affect a lot the job market. But at the same time there will be new opportunities. Yeah, definitely. So actually AI has already contributed to creating many jobs in technology. Some examples might be drug discovery. Drug discovery is an extremely expensive form of research where you have to try thousands of different compounds to see if they can help against a certain disease. And AI is being frequently used today to predict the effect of a certain compound on a certain disease, let's say. So to help speed up this and this has created a lot of job opportunities if people are seeking education in data science and so on. Yeah, so there are many new studies at the undergraduate level. We have these undergraduate studies on data science and there are new masters also in AI. So there is a lot of demand of this type of profile in education. And I've read that the number of AI companies has multiplied by 14 in the last decade. Definitely, I think there's a lot of opportunities out there. I think there are many well known limitations for AI, in particular this machine learning field of AI that we were talking about. We know how to design systems that are able to function and perform very well in a given domain or task. But once we put the system into a very different domain where it didn't learn before or there's no easy to get acquired some data, then the system miserably fails. So one example of this is this promise of self-driving cars that was made, I would say, 10 years ago. And you see that they can only work in very controlled environments where they have been trained for. There is also the idea of explainability. So if I go to the doctor and the doctor makes a diagnosis, I want the doctor to explain me why he or she arrives to these conclusions in a non-technical way if possible. But these machine learning systems, they often work as black boxes that you cannot interpret what they are doing. So they are just giving a prediction that in many cases it works very well. So for many applications it's fine to have. If you want to reach that point in the map when you are driving, it's fine if you make a small mistake.  So lack of explainability is one of the main limitations. So today's AI system is kind of a reactive form of intelligence in a way. There are systems that receive input and they react to this input in some way making predictions or generating text or generating response of some kind. But I think one thing that's missing in today's system perhaps is more high level intelligence. What we would think of that humans are very good at not to draw conclusions from things that you see or to reason about what will happen if I follow one course of action counterfactuals. So counterfactuals mean that you evaluate what would have happened if you tried different options. So it has similar to opportunity cost I guess in economics what would have happened if I tried something else. These systems are very good at finding statistical patterns in the data and they learn that in a large scale that is not accessible to us. But in the same way that they are learning these patterns they are also learning some biases. So if you want to hire someone for your company and in your past you didn't hire any women then your system is only going to recommend you to hire men. All these biases are a big issue now in machine learning systems. But not only biases there are other forms of ethical problems and trustness and also privacy issues. And in a certain way I think that the solution should be driven by regulations. So in a similar way that when we created the automobile the cars we didn't talk about ethics in the cars. So how did we solve this? We didn't try to embody an ethical system in the cars. We didn't try you know what I mean. So I think that the solution is public regulation. What about if something goes wrong if an AI system performs an action that has disastrous effects? Who is to blame? Is it the person who designed the system? Or is there a way to... Yeah I don't know I'm not a lawyer but this is an open question. I guess this happens with self-driving cars for example that there have been several fatal accidents. There is also this risk of when we are not used to interact with machines that have human level performance in some task we tend to attribute these machines like human traits. No and this is also a risk. So there is this movie called Her in 2013 that explains this ethical risk also of a society that finds in artificial intelligence a way to escape from the human society interaction. And I think this is also one of the risks.


We need to elect President Biden again next time round. You had to put on your windshield wipers to get, literally, the oil slick off the window. Why?  Because he'll be 84 during his next term. That's not old school, I'm talking old school. And that's like twice 42, man. That's nice. That's nice twice. 42 being the answer to life, the universe, and everything. The answer to the ultimate question of life, the universe, and everything. So he must have like all the answers. Is 42. Two times over. Two copies of the answer key. Yes, yes, I thought it over quite thoroughly. It is, it's 42. You see what I'm saying? Hey, wait a second. Hey, wait a second. You're high, man. Did you know Pythagoras discovered that odd numbers are masculine and even numbers feminine? Maybe that's the key to this whole gender identity thing. That's the key. Yes. What is the good? It just changes every other year based on your age. That's why we can't figure it out. We know there's some kind of resonance code. We can't figure it out. And that also means the feminine side is like the one that has all the answers to life, the universe, and everything. I have all the answers. Because 42 is like an even number.