Hey, y'all did your thing, Lose the Real.  Trust these hoes because this last one had a prosthetic leg. Texas Cypher last night. We about to have a great time in here, y'all. We appreciate you guys having us here. All the faculty, all the student body, and all the alumni. We got some great people that's going to be on this stage tonight. Texas Southern University. You guys are witnessing the next from Washington, D.C. T.S. everywhere. You seen him on BET. You seen him on MTV Wild'n Out for Master P. He's all the way from the west side of Atlanta. T.S.U. A South Show. He needs no introduction. But we going to give him one anyway. We call him the Sensei. He is the coldest in the comedy game right now. T.S.U. It's a Southern University South Show on YouTube. You already know what's about to go on. These are the next kings of comedy. T.S.U. I'm proud as you can. I said y'all were here. We all were here. One, two, three. I said T.S.U. What's up, baby? T.S.U. What's up? What's up, dawg? What's up on this side here? How y'all feeling tonight? You can't. Where you at, Tico? They ready? They ain't ready. Where you at? I said, whoa. You got that. They turned over here. T.S.U. What's up? Yo. Hold up, T.O.M. Hold up. Where you at, nigga? D.C., you take that side. Okay. T.S.U. You take that side. I got this side. All right, man.  Hold up.  We over here. Uh-oh. What do you say? We on this side. What's up on this side? We turned up. Uh-oh. That's how you do it. What you got, T.Go? We right here. Uh-oh. That's the bougie side. That's the bougie side in the front. That's the front. So y'all, y'all on this side. And y'all on this side. Let me see what side got the laughing side, T.Go. Hold on. Hold up. Hey, y'all on this side. Y'all on this side. And y'all on this side. Uh-oh. It's about to go down. Hey, we on this side with it. Turn up. Hey. Yeah. That's what y'all got? That's what they got. Here we go.  I got something for y'all. Y'all ready? Thanks. What y'all must add? That's how you feel. Here we go. Hey.  What the- OK. Why this? I got something for y'all. You didn't know I been to this school before. Why this? Where my baby at? Where she at? Wait a minute. I miss you. Where you at? Oh, but you know what, fly? It looked like Miss Bennett on my side. Hey. Hey. Them people over there went to church before. Hey. What you got, DC? I'm hot. The AC don't work over here. All right.  All right. There we go. One more time on my side. There we go. Hey, baby. How you doing? See, like, I'm good. What's up, darkness?   Yeah. What's up, y'all? It's homecoming. It's homecoming. It's homecoming.  E4 got the old land trees right here. It's homecoming. That count ain't even real. So who the home- Who that? They ain't picked one yet. I don't know. Stop the music. She over here. Who won? Right here.  Who won? She did. You the queen? You miss senior. Oh, you ain't make it all the way. What up? Oh, no.  She like, whatever, nigga.  That's right, baby. Let her know what time it is. She miss 12th grade. What up? Miss 12th grade. I just play. Congratulations, Miss 12th grade. What miss TSU at? What she at? What miss TSU at? What she at? She ain't here. She on the way. She coming late. She got to make an entrance. Salute to my man from Wakanda. We got taking pictures right here. What's up with you Wakanda? Hey, look at that nigga right here. Wakanda forever. She go, look at that nigga right here. Who? That nigga right here.   And then you got an apron on.  Nah. He got on the durag. Niggas got a red durag too. You had to find that one. This homeboy with the tank top look like he musted. That get you all the holes.   This homeboy with the tank top look like he finna stripping this motherfucker. What's going on nigga? That been going to this school for 30 years. Oh, what's up baby? Is that miss TSU right there with the white boots? What's up with you girl? You got them pop, pop, pop, pop, sugar pop. What you in? Hey DC. DC, we got miss TSU here. She just showed up with the cowboy boots on, the white cowboy boots. Hey bro, we got Mr. Hill's communication right here. Hold up, what is it? Health administration. Oh, but you look sick, boo. Boy, you got to see these boots. What do you have?  She got them goddamn Rick James boots on.  Oh, you miss TSU.  She's got on white cowboy boots. This is what we been waiting on. She's got on white cowboy boots. She is miss TSU and she's the leader of the class.  Come on, yeah, big booted TSU. Ain't she like the wear boots? We got to wait for some white shoe polish. Ain't she like the wear boots? Ain't she like the wear boots? I can't believe we waited for her. We had to wait for that. Whatever, she turned up. So what, what, what miss the TSU? Miss the TSU. Hold up, what happened? Ain't none. He got step practice. Oh, he got what? Boy, step practice. Step practice. Yeah, it's homecoming, boy. Them steppers is somewhere right now.  I said I won. Did you see what he and step practice doing? I said I won. TSU. Come on. That's the TSU. Make some noise. Time out. Hey, y'all legendary for having a real grandma set up in here. This is that Renaissance furniture right here.  I can look into it. I know you've been out for a while.  Oh, it's that Renaissance right here. If you're going to pay your bill, they coming to get this.    They got the beauty and the beast.  They got the ghetto wedding chairs. They got everybody sitting in the white chair. Who's out there? You can tell this is a black school. This gym still smells like a basketball game. Right. They champions. They champions in here. Oh, they winning. Yeah. Yeah. Who went to the NBA? Anybody went to the NBA? Oh, okay. Okay. Hey, these. Who idea was it to put it on the white, the white trees and shit? Who idea it was to get some dead white trees? This is, hey, Ms. TSU. Do you got these white trees? Like if you click your boots together twice, you just show up and these white trees be around. She said, y'all, that was my idea. Okay. So you won Ms. TSU. So who would like to run up? Like, who almost won? Like, okay. She said, ooh, nope, not going through. Did she really stand up and say, me? I did. I'm second place. She had three more votes. Look, these things she stood up like, like if she ever gets sick, it's going to be me. You don't sit your first alternate hands down. So what you is, you miss first, you're first attended. She's the first runner up. Oh, she didn't even make the list. She's the first runner up. Who the first runner up? She's second alternate.  It's two of them. It's first attended and the second attended. I don't even know why they say the second attended. They should have just said, bitch, you lost.  Like, all right, let me tell you, who almost won?    That's right. I bet they stay. No, they don't. Tell them you got socks on in them boots. You ain't barefoot.  You're looking good. Oh, so she got to be graduating.  I would say what grade you in?  The Hill Y'all got going though. They ain't real police officers. They just went to the police. Yeah, they got the uniform. They got a whole African dude outside snitching it. Hey, they are smoking in the parking garage. I do not know why they are smoking. They are not even students here. Hey, Chico. They are, they are smoking. I asked them to leave, but they did not leave. So I am going to go back around and tell the other officers to come here and they are smoking there.  He's like, no, I must let them know that they are smoking here. They need to find that nigga.  It's homecoming. It's the time to turn up campus police.  What y'all coming from?  Uh-oh. You got somebody screaming for you, Carlo. For real? For me? He said, Carlo! It was her? Girl, quit playing with me.   All night. All right, Los. Tell them. Uh-uh. The young college girls. Woo. That's what I'm talking about. They'll do some tea. Yeah.     She got up and put her panties on. I was like, what is you going? Man. College women are going to sleep. They're real. They bathe four times a week. You don't want them. Ooh. They work hard. That's why they be musty sometimes. You got a eight o'clock. You don't get off till 9.30 at night. You can spread your classes around. You'd have been outside in this Texas heat all day.  I don't trust no girl who got baby wipes, but you ain't got no baby. You don't like the baby. I know it. Hey, J-O-N. They got you set up, nigga. In the motherfucking day. Boy, you looking like a hoe. Look how they got J-O-N. Set up in the white tent. Boy, over here looking like an angel.  Oh, they got a chandelier.    Oh, you didn't turn it on the lights. Uh-huh. It daytime, nighttime. It was a wonderful Christmas.   You better stop playing. Man, it's homecoming at TSU. This is my first time coming to TSU homecoming, man. Man, too. Man, too. Man, too. Hey, I love TSU. I got some questions. That brought me down here about three years. Great. Y'all homecoming, get lit. Y'all homecoming, turn it up. I always wonder what TSU homecoming was like. You know, black HBCU homecoming is different, man. Like the alumni with alumni at any alumni in the building. Nope. There's some people that's still in freshman's when I came here three years ago. Hey, alumni, y'all, y'all, listen, for all the undergrads, let me tell you something about the alumni. Just look at the alumni this weekend. This is what you got to look forward to. You guys use this weekend to come and let all their responsibilities go.  Get drunk.  That's what it is when you're alumni. Get some alumni in here. Shout out to all the women that's alumni that used to be fine. Now you build like a lunch lady. Ah! And that's when they want to give you the pussy. Hey, hey, baby. Can't you be the alumni without graduating? No.  No, if you got an ID that say you went, you kind of like a... No, you're only alumni if you graduated. You just went here if you went here. But you're like alumni because you helped other people graduate.  You're like, graduate and finish. Right. Like, did you graduate? No, nigga, but I'm finished. I tried. That makes sense. I went to school for six months.  That refund check didn't come quick enough. They lied! They lied! That's the day I dropped out.  Shit. As soon as I got my refund check, real loud. Boy, you be needing that refund check, don't you? I thought I was up. My school was 1205. I remember I had 1200, 5 out of the 46 sit. I walked out of school. Had all my bags. I said, I'm starting to be grown. Shit, you be in that financial aid line. Line be long in the motherfucker.   I done been standing here for 20 minutes. You get up there, you be like, yeah. What's your number? Seven, four, five, one, two, six, two, three. Last name being. Okay, let me check. No, we don't have yours yet. Bitch, look. All right? This is my third time coming up this motherfucker.  I ain't got no gas. Help me, please. There's a little lady behind us. Sorry, sir. It's nothing I can do. I can't do anything. It's so hard to get financial aid. They be asking you questions. You don't even know how to get the answer to. How much money did your grandma make in 1997? What's your father's middle name? I don't even know this nigga. You can tell y'all feel like y'all fast. You ain't feel like you're fast? I ain't feel like mine. Who felt out yours? Somebody. I swear on everything. Miss TSU, get off the phone. What you doing? Ordering some new boots? Nope. She talking to her horse. She talking to that nigga.  I'm at the show. I promise.  You wore the white boots, didn't you?   He on the other land. What did you find them boots at? Burlington Co-Factory.  You found them boots.  They didn't even have no box. They would just clash together at the top. Together. She could have stolen them. She had to find the other one. One was over there by the shoes. The other one was in the meat section. Dany had no price on them. How much these is? I guess you just give us something. Let me scan the number. Just give us something. I'll tell you one thing, though. TSU, y'all got some beautiful women at this school, boy. Yes, y'all do. God damn. Yes, y'all do. I was seeing y'all walk in. I was like, nigga, I'm about to enroll. I seen about four of them with a waste train on, though. Oh, ladies. Much love to all the ladies who got their waste train on, but your stomach's still big. Whatever. You too young to wear a waste train. Don't worry about the waste train, ladies. I said, this is like a snack wrap, nigga. If you ever been to Baton, I got one. No chicken snack wrap. They don't be wrapped right.  I do.  Hey fellas, real talk.  And they be so green. Which way to the cave? You be like, come on, baby. I'll show you. Come on. I'll show you exactly how to get there. Come on to the cave. Walk with me. Walk with me. What's your name? Yeah. Where you from? Okay. Yeah. You's a pedophile. That's how you be when you be in college, man. The freshmen come in. I went to school. It's cool as long as you went to school, but once you get out of school, all you niggas that graduated and still be on campus, you should be ashamed of yourself. Right.  Get a job.  That's not being a real alumna. You be walking around campus. Niggas know you don't go here no more. Wish over job, man. Wish going down.  You had all the home basketball games. Go home. She done went and got her friend with some other big shoes. That's who? That's last year. Oh, that's last year, Miss TSU. Look how far she got to sit back.  There ain't even got her no seat. Yeah, go back there with everybody.  The first alternate. OG, what you do? What you got your whole seat on? What you here? He's like, God damn. Nigga, I see you. That nigga the limo driver. Nah, you know who he look like?  Come on. He on the homecoming committee. He on the homecoming committee. Oh, okay. That's the whole homecoming committee right here. So who y'all got coming for the concert? Who? Max O'Creen? Young Louis? Young Luton. Young Luton. He's going to start all the bikes in a bit. And who? Gunna. Oh, okay. That's what it is. You got to be careful when you come to HBCU because some of them homecoming concerts be disrespectful. Like, who we got? J-Quan coming. We got Chinggy. We got Carl Thomas. You can't disrespect Carl Thomas now. Carl Thomas go crazy. Which Carl Thomas song you like? With The Curls. With The Curls. The only song you hear with The Curls. Summer Rain. What? I feel like you can only perform that in the summer though. You can't sing Summer Rain in the fall, nigga. Look at the young cheers. They don't know nothing about that. She got quiet over there. What's Carl Thomas? You got to sing SpongeBob there. Krusty Krayer. Pizza. Look at the little white girl coming out.  Come on. Yes, sir. Yeah, the white girl coming down. Hey, white girl. Hey. That's all equipment. She's just checking up on it. Yeah, the lights still work. So do y'all do this every year? Y'all had this event every year? Like the midnight, late night comedy show? Who y'all had? Well, y'all had me last year. They had Julia. I was here. I was here. I was here. I was here.  Hey, nigga, who's just here? You want here? You just got here.  What a freshman that.  It'll happen to you. Don't do it. When these niggas pull up on them swingers, you think that nigga go here? Nope. He is a dope boy from the shift ward. He is a local. What a sophomore is that? Them freaking motherfuckers right there. Some of them still freshmen. They lying. You know you ain't got the credits yet. They're going to be sophomores by the end of this semester.  Shit, get your start over. At least you're here. Juniors. Okay. Back to graduate. Okay. Okay. What a seniors. What a seniors. And you got your credits though. You got your credits. Right. Well, you said them credits then by 11 people. Nah, right. You got to ask two questions when you had an HBCU. You said with a seniors, then you got to say with a graduating seniors. That ain't nothing. Somebody lying.  I'm so glad you asked that question. Why? Boy, because she jumped up and she was waving like that and their arm was soft. Like, ooh, that soft arm. You know what I'm talking about. That soft arm. Ah, that soft and the butt, yeah.  Some of y'all graduating seniors going to go to that line and get your cabin gown.  You say your name is what? We don't have you on here, baby. But I told my mama. Sorry. Sorry, ma'am. You got to tell your mama that you lied because we don't have your name. That you walk at home.  Oh, yeah. And listen.  You got to pay your parking ticket balance before you graduate. Yeah, they give you parking tickets. Parking tickets. On campus. I wish a nigga would write me a parking ticket at school. You don't get this shit? I got a scooter. You got to pay $10,000 a semester. Then they may... Yeah, you're going to have to pay $190 for a parking pass. And they know where to park.  I wonder where they had them little tables in the back for. Did y'all have food? Oh, because I ain't had no seats.  Oh, y'all got money, money.  Oh, yeah. They doing it big. Well, it's Texas money. You did that, Miss TSU? You coordinated this right here? Okay. Who did it?  I fucks with it. That's why you get to wear the big boots. Because you a boss. Where you from, baby? Still Chicago. Chicago? Okay. Anybody else in here from Chicago? Who you got in this motherfucker? I know, I know Texas. South side, west side. Houston in here. What Dallas said? What Dallas said? I already know it, y'all. Look at her. Her titties are about to pop out. Hey, bro, Dallas niggas be everywhere except Dallas. Yep. Never be in Dallas. Just everywhere. I'm from Dallas. But you're in San Antonio, nigga.  Anybody from San Antonio here? One nigga. I'm proud. I do. I raise chickens. I do. You're from Galveston in this motherfucker? What about Austin? Shit.  Where the most, where the most, where the biggest? Y'all that ran out of places to ask. Yeah, I know it. There's some little places now. What bow mine at? Bow mine in this bitch? Louisiana in this bitch? Okay. Mississippi in this bitch? What about Atlanta? ATL? We ain't coming that far. Shit. I'm from DC. I know I ain't know motherfuckers in here from where I'm from. Just that one girl right there.  Nigga can't come that far. They like tends it too far. I love Houston. Nigga like, what you say? What you say what?   California, baby. West side. West Coast. Hold on, wait a minute. California? What's a lot of beautiful California? Damn. Y'all trying to get away. They ain't from no damn California. They mama moved out here when they was two years old. You been, you from Houston. See for LA?  The police officer's shirt is so small. You can see his undershirt. Oh, that's nigga right there. Hey, keep it 100, officer.  You think he gonna ask for that? Yes, y'all do. Y'all know he takes you. Hey, I know there's too many bad women on this campus. I know y'all nigga bad. Look, baby, now I would take you in, but... That's all I'm gonna do. On the highway, we're gonna put that...  They just be standing there talking to the teachers for four hours. You know I stood in the little biology. Boy, I got into law enforcement. Ain't no police officer. Law enforcement. You know the police at school? Police ain't rid of the real police. Yeah, they are. No, they not. You go outside on the curb. You can't do that over here. Y'all most broke that goddamn table. Cutting table, fake. Nah, that's real glass right there. That's auntie table.   We know this gotta go back in somebody's apartment when we finish. That going back to Renaissance, nigga. This a nice old couch, though. It's about a good about 1250. Yup. This is the couch is where you get the most pussy at in college. Because you gotta sit there and watch that movie for an hour. That's if your wife I don't... It is there.    Why do y'all do that, ladies? You got something to eat. Why do y'all do that? No. Hey, homegirls sitting on the couch. Homegirls are motherfuckers. And it's a big girl over there breathing heavy air. What y'all gonna do? Homegirls. What y'all doing to us, ladies? Y'all always been, hey, I'ma come, but my homegirls coming with me. Y'all would not let us bring our homeboys to y'all house. You be like, yeah, my man coming with me.  What y'all trying to train? They don't ever want to tell you how they look. How they look? I mean, she a good person. They my friends. I don't have any ugly friends. All right. Then they bring the homegirls.   She got eczema right here.  Hey, this is the same couch you be sitting on when she tell you she ain't coming. When she tell you she can't make it through there tonight, you be on the floor in a dumb-ass position. See, man, you be bullshitting. Play too much. You see, you coming, man. See, man, play. Hey, when you in college, you know when they come through to really do it, fellas.  They don't know what type of shorts. They be like them Russell shorts out of Wal-Mart. They call booty shorts. Little booty shorts and a T-shirt. She got that hair wrap on. You be like in them flip flops.  She got that sweater. She ain't got no shirt on under the sweater. It's just titties. Fellas, fellas, be playing that move. You play that little move through the shorts. You go through the bottom of the shorts, nigga. Well, you be so thirsty, you won't even be looking at what's on that T-shirt. See, you got to be a real nigga. That T-shirt be unreal. That's a real boyfriend T-shirt. Fellas, start reading that shirt. That shirt say TSU Football Athletic Department.  Where she get that shirt from? That shirt huge.  She been travel.   Y'all want people to get out of here early. Salute to y'all, niggas up top. Them nigga Q-Dogs. Y'all Q-Dog? I can tell.  Q-Dogs don't never know where to sit out.  Them Q-Dog niggas are wearing boots everywhere, nigga. Them niggas be at the job interview. Hey, how you doing? Niggas, do you have on the probate boots?  And they were crying like, Hey, dawg, I be scared to have a Q-Dog at my funeral, man.  Somebody right past playing the atomic dog. Them niggas gonna drop your casket. Hell no. Y'all got all the divine nine here? Stupid. All right. Okay. So we already got the Q-Dogs. Where the Q-Dogs at? There they go. Up top. Where the AKAs? Boy, them AKAs sound like your breaks gone bad. Don't they?    My rudas is bad. Bro, they saying ski week. Ski, yeah, ski week. I thought they were saying wee, wee? Like they want some wee, wee. Nah. They saying ski on me. Ski. That's what you gotta do, fly. Yeah. If you ever get to hit an AKA, hey fellas, if you ever get to blessing and hit an AKA when you about to nut, just be like, hey, baby, I'm about to ski. That's where the Delta's at. Hold on. Where the Delta's at?  I'm a child of a Delta. Where the Zeta's at? That's why I have an elephant trunk. Just one. Well, hey, baby. Salute to you.  What a one that's like road in, the blues. As she rolls. Yeah. They're the one that kind of had the sound of permission slip. Who else in here, Chico? Let's see. Where the cap is at?  Them niggas, boy. Them niggas get sexy for no reason, fly. Them niggas get sexy for no reason. Them niggas be anywhere. You be at the motherfuckers. You be in the grocery store.  You already know what it is. That kick, nigga. Look, he's trying to do that. Go hit that beat, boy. Go hit that beat one time for the homecoming. Come on. He can't get that low. Nigga paying too tight. Uh-huh. He can't get that low. There it is. That's it. That nigga did that roll. He was like, yep, that's all I'm gonna do it. That nigga did that roll. That nigga Titty started shaking. He was like, Chico, there was Titty over there. Ah! Nigga had a C-Doo shirt shirt on. That nigga tripping. All right. Turn it. Where the KK's at? Where y'all at? Hey, they got the coldest move. There you go, nigga. Who? Where y'all at? Sigmas. Where the Sigmas at? Yeah. Y'all, y'all don't know each other. That nigga had to answer his own response. I know. He ain't know. Them niggas don't know each other. Hey, huh? What'd he say? Somebody, why? Iotus. Hey.  You just named three niggas. Hey. I salute to the Iotus. I don't know where y'all be at, but y'all got the coldest move for all the fraternities.  What move, bro?   I don't know. You do that in the fight.  Now tell you that. All right. Where the Alpha's at? Any Alpha's in here? All right. Y'all niggas is corresponding. Okay. Salute to the Alpha's. You know I'm an Alpha, man. You know what I mean? So, yeah. Do y'all sit there, Alpha? You say what? Do y'all sit there, Alpha?   I'm like boo-boo a little bit.  Niggas bows his lips. Hey, salute to the Alpha's, though. Hey, man. Hey, bros. Real quick piece of advice. You niggas don't have to be so serious about everything. You niggas will wear dress shoes to a basketball game. You're like, yeah, check up. Like, niggas, we don't take them. Who do niggas that do this shit? The band for them, right? That's the KK side. KK side. Yeah, they cold, too. Yeah, they go one right there. What y'all like, man? Y'all represent, man. Nah, they a band practice. You know they got to get ready for home coming. Ah, now. That little move y'all got right there.  Yeah, that's right. Shout out to everybody who not in no organization. You got like three friends. You got like, you got like three friends, but y'all keep a blunt and something to drink. Y'all eat good. You know what we call them? Hold on, got some more shout outs. Me five meters. Shout out, shout out to all the women who do hair in the dorm. Right. They be doing hair, flying fish on a George Foreman.  Shout out to the ones who tried to join her fraternity, but you got scared. Yeah, they was almost in there until they asked for the money.  Yeah, it'll be $1500. I heard they be spanking niggas in them. Oh, yeah. But no, no. No, they don't do that. They don't do that. They don't do that. Do you want to join? Yes. Pa. Non-hazing organization. I love Chico. Do you want to join? Yes. Pa.  You're not supposed to be on your knees, man. I love, bro. One more time. Do you want to join? Yes. Off your knees. To the white man right here. What's up, white man? How you doing? Break your knees, nigga.  The white dude over there acting like he owned the gym. What time is this over? What you do, sir? What do you do?  He owned a community church down the street.   He got four people at his church. Y'all a band turned up.  That's really who make the homecoming.  But if the band right...   Hold up, you talking... You talking about the band? Let me play my band real quick. Man, play me some pimpin'. We at home coming. We got a real band though. Y'all drum majors in here? What y'all drum majors in? Uh-uh. Uh-oh, there go one. Come here, drum major. E-e-e-e-e-e-e-e-e-e-e-e-e-e-e. Squat your stuff. E-e-e-e-e-e-e-e-e-e-e-e. Look at him. He like, yeah, we in the band. That glab.  A is homecoming. Your. At-T-S-U. Your. A-T-S-U. Your. At-T-S-U. I said, it's homecoming. At-T-S-U. At-T-S-U. Sing it. Drip it. At-T-S-U. I said, it's homecoming.   Ah, he don't want to dance Yes, I'm free Let me go somewhere Hey, that other nigga They seen you saw how the other nigga showed up Who want a dance battle?  Do we go crazy? Y'all support system is strong down here He shoot pictures?   How many more minutes?  Oh yeah All the great hunts I'm looking for a girl into your shoes With a big fat booty Say what?  White boots White boots White boots White boots I said my boobie wearing white boots I said those the white boots The white boots They sit in the club in the white boots She got the white, white, the white, white, white boots White, white, the white, white, white boots Look at black people dance for anything White boots She got the Hey, what they want y'all to do? What was that? What's that called?   In your hair What type of hairstyle is that? That's the got their maces hairstyle right there What is that, nigga?   You trying to get like me?  Cause we didn't use keeps Yeah So we didn't get to keep our hair And guess what? 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We just start these trees throwing to come alive Shout out to all the dudes in here that saw your sad chicken here with a boyfriend couldn't say nothing though Could they both use in this car exactly miss Bennett miss Bennett. What's yeah, what we been to that? me Bennett Boy miss Bennett must be fine. No way you keep talking about it. Fine. Fine. Yeah, it's cool. Good fine. Let me see you Well, you have been in it. I'll see the box Cougar right there y'all know about that When she take when she all these kids go to class Me and miss Bennett have a class of our own what's that plan? Every time I walk in there be music like this Sit down young man You remember that time miss Bennett when I came to your home talk to your lady DC. She thought I was a cute dog She up there excited Boy y'all better leave miss Bennett alone Miss Bennett follow me on Facebook.   There you go You can do all your moves you just had a little bit of room.   Who?  Hey, man.    They have company at two o'clock in the afternoon.     Oh They trying to censor you it's all good. We got any single ladies in here tonight single grown ladies single grown Ladies any single grown ladies that like We're looking for the ones that like us. We ain't looking for the ones that just single grown ladies We ain't talking about you've been 18 for two months.     You don't pay your phone, but you be like mama.    Your ship.      He done got tired Where you go? He done left. He don't even get he working the camera now Yeah, you doing sir What department you work for? Cuz they got you doing a lot of work for the school. He worked for a church.   All right.   Ah, what what's your nationality?  You ain't Spanish. He'll need none of Spanish says the Spanish Hey What'd you say?     Come on nigga. You got the opportunity is home coming. Come on You'll be If you want it if you want it come on up here. It's free.       That's it hurts me. I be like, I hope you feel that I know you feel that You know when you ain't brush your teeth. All right driver. Come here ballet driver. Come here. Get on your bowl Is you don't make it Gucci? Come on say See these bootcut jeans of them nasty about it suited three different places You're gonna get my jacket out of JC Penis. I got my pants out of maces Couldn't find a shirt so I borrowed it That's how the music off. This is serious business.   Come on y'all a four long long time and hit her with that wood Swear to God. I ain't lying.    He said look that we got to sign something We ready to go.  Y'all leave them niggas alone, bro My nigga with the jacket on had his shirt tucked under his titty a little bit And they got that good H&M suit on nigga. That's the H&M special right there $30 for the top and bottom $60 for the whole suit We had a three-piece three different stores. Is there any parties going on tonight?  I'm talking about no chair engine like though I need you to be able to get back with what?  Yeah, we got great. We got any questions You can't come see me That's we get those that now we still got it right here on this side At a ghetto we still turned up on that side. We want right here habit.  She did Y'all ready? Scrap it up. Be safe TSU.  You see go over there. We out here TSU we in the building was in the store This nigga phone broke and he gave it to him always working now There we go, but she was broken first. I had to take the phone Yeah, the old picture of a nigga. We all hit TSU.  That means the Gucci good.  It's just working now.   We all here homecoming baby.   We live.    Don't motherfucking yell at me TSU. We is live TSU We still live at the homecoming show. That's it Chico bean Yeah, Chico bean spit that motherfucking wrap off the top of the dome We got these pretty ladies standing at the front with their phones I'm wondering which one would like to take a young nigga home. My name is Chico I'm spitting on the phone right now. I don't know who phone it is, but it's about to go down I'm about to pass it back and I kicked the rap this TSU homecoming bitch, and that's a fact Here we go, baby girl, you know, it's true.    I was saying hey everybody fight. This was so Live at TSU.   Salute to everybody at TSU. I already did. I say what? TSU I got you both. I got you Lord, baby We live at TSU.  I think I need to still it. DC Say what's up one time?  Who's in this? That's you. Okay. Oh Wait I'm gonna start going through these pics and these phones see what y'all taking pictures of Yeah Who's is this? Who's is this? She just gave me her phone and the phone screen crack. Oh What's up? What's up? This nigga say I'm gonna focus in bro. I'm gonna focus just text you well a nigga now you own three She say she got it. I don't know if she's telling the truth. She say she got it. We're gonna see though Salute to my man Salute to my nigga right here. Love to you. I don't know how I'm gonna get her a phone back when she passed it up I don't know how I'm gonna get her a phone back and she passed it up She got long arms though. She might be able to grab this motherfucker.   I Don't know Hold up. Hey, y'all say what's up today for our show? Yeah, y'all gotta say what's up What's up? Yeah, I forgot who phone this is who phone is this So basically everything that we want So all the student publication is relaxed. They can ask questions about the whole Entrepreneurship all the time You can start it. I got that clicked out of the Harvard studio Thank you all for coming to that. You Google is a wonderful artist And then um, you know I think Joe isn't gonna be late He just landed at three I mean, I don't know how long they're gonna take. They may be done I know Joe is landing at in a continental He just landed now Joe Take the stairs I Got a big game tomorrow Wait Oh Oh We are all student publications here, so many of us would like to possibly get where y'all are one day You don't I don't want to get for you. Oh for sure. We got you So, yeah Okay, take it away. Hey Yes Got journalism students RTF radios radio television and film entertainment reporting music industry really Yes, yes, we do. Yes Anybody It's a whole school for the school of communication and there's actual work dedicated to the cause of your alliance Does it focus more on the production side or the business side a little bit of both because we have students tag Kind of you know go in between. So I'm Kat gray. I'm the yearbook editor in chief Oh, we have like multiple student media outlets in here. We have TSU studios. Yeah, TSU herald We have the TSU yearbook. I don't know if anybody in here is from KTSU So that's our KTSU Student radio here This is our our newspaper office right here across I'm the editor in chief over there So we got a whole department got a studio in our school communications where we film our shows the whole deal. Yeah Good to hear because we need a lot of us in media Yeah, let me I'll introduce ourselves my name is Chad Ubray I am the co-founder of 85 South Media along with Carlos Miller DCM fly And you know the rest of the guys that you see Joseph Newman and then obviously if you guys watch the show 85 South Media Created and produced the intellectual property of the 85 South show that you guys see in the podcast format YouTube format so basically My role includes my role includes Obviously managing calendars operations producing show Launching more opportunities from 85 South Media from the apparel to introduce your new talent Yeah, just basically front-line and everything for the business that we built from the ground up And this is Ryan Pham. I'll let him introduce himself. I'm Ryan Pham I'm the tour and production manager for the live show component of 85 South so Chad mentioned there's a few different Business lines, but I am kind of in charge of operations for the touring side of the business And that's that's Craig Greggs. He is our assistant director and he directs other content for us as well. So within 85 South Media we not only produce The show that y'all see there's different formats that we roll out more content. We introduce a new content as well So Craig takes a lot of direction and control in that space and capacity as well So I don't have anything really traditional to say I think it'd be easier if you guys had some questions And I'm sure you do good And it was really important for me to be able to do something like this I didn't go to historically black college. I really wish I did In the school that did go to The media department was not nearly as big as what you guys are representing right now So that's exciting for me to see also think it's important for us To be involved in media because obviously we understand that media controls messaging And I honestly believe that media is your elevator to break through To a lot of opportunities that you can create for yourselves, especially in a digital space and online space And I can go on and on so I'll let y'all get into that But I'm really excited to that you guys are if it's in journalism radio any sort of broadcast man Messaging is extremely important from tone to context To experience So when you guys when you see people that look like yourself We understand what it means to have a grandmother than made us to go to church every Sunday We understand what it means to have maybe a single parent that is super strict and we're not afforded the same opportunity So we have to Be guided or talked to and spoken to in a certain type of way So when you have somebody that is controlling that message you can communicate a little more effectively to other people So I'll let y'all go from here. So where y'all want to stop And if you don't mind can you make sure you give me a name? I want to make sure I dress you properly Show you the proper respect Yes So Yeah Yeah, let me let me answer two questions so Being ahead of the curve. I was speaking into the context of my business partner Joseph Newman who directs the show we had created a content company Which was some five six seven years ago prior to 85 South show What our job was I'm sure you guys it's everywhere now you go you shoot an event or Capture something you provide a recap. This is before Instagram was a big deal. So I'm probably showing you how old I am but Content we didn't understand that we were creating content is what I was saying We were just shooting anything that we could shoot We didn't know that there was long form short form now. You got 60 second There's all these mediums to put it on we were just capturing and pushing it out and what that did was It created experiences for us to teach us how to actually do this the right way with some structure Strategy etc etc. So the second question was I'm sorry to answer that now to go into what you asked was how are we staying ahead of the curve I Want to make sure ask me that one more time so I can make sure I'm answering your question properly Based So are you are you asking? How are we maintaining eyeballs and viewership? Yes? Understood so our mentality when we created The 85 South show we understood The importance of having a platform, right? So prior to 85 South show I used to work for Steve Harvey and this is Steve Harvey at family feud The talk show he was everywhere. Yeah, he had like nine shows at a time me and Joe's Role within that capacity was to manage his digital media creative Social anything in the internet content space But what we understood from what Steve was you don't have to chase eyeballs if you're actually creating a Space for people to come to and that's what he had with radio So he created an audience That touched some seven million people a week and when you're touching seven million people a week All you have to do is feed them good content So I don't know if I answer that properly, but our mentality was to reverse engineer it We don't have to go chase eyeballs. We'll create a platform for the eyeballs to come to us If I could add to that too, I would say consistency I think is a big thing like in the beginning is it's for me It's crazy to see everything that 85 South has become outside of just a podcast like We still say and reference the podcast a lot But we haven't even been in the studio for a while because it's morphed into so many different things But I think consistency is key like, you know every Friday you're gonna get a show, right? You know that you can come to 85 South Instagram and see multiple posts a day engaging posts And so I think that is a big thing too when it comes to staying relevant putting out And then it's understanding the platform in the mediums that you're pushing content toward So we treat YouTube almost like a cartoon network or any other cable television You know that on Friday, you're gonna get an episode no different than on Monday. You're gonna watch football So we created tuning To some degree and then there's a level of consistency and pushing out content on Instagram channels, so I know that was a long version, but I hope I answered I hope I Yeah, for sure for sure who's next What's up Just some of the challenges you guys have Listen, I'm gonna be any challenge that you have we have it. It just costs way more for us. That's it We have overhead. I got payroll. I got legal. I got lawyers People that want to be hired We deal with Different venues that we walk into there's different environments. The Midwest is different than the East Coast Oh So if you have specific questions, I think I can answer a little bit better for you, but I'll wake up with headaches So that's a really broad question. What's the most enjoyable part of the job? freedom freedom And there's nothing wrong. This is not to say that nobody should Desire to go, you know get a job or any of those sort of things. I think freedom comes with enjoying what you do So I've had jobs that I enjoyed as well The freedom to create control on the things that we do If we decide we want to take a left turn we take a left turn and there's not too many people that can tell us anything different because we've created We've we've vertically integrated the company. We don't outsource anything. Everything is done in turn That's what I appreciate. I noticed that you guys have like Merchants, right Yeah, that comes from me and Ryan's experience in Joe's experience working with Steve again, so there's What they call ad buys or radio buys, right? And since we're doing at the time podcast and what's considered non-traditional mediums But you still you're still trying to write the rules on how you do advertising but Advertising is simple. If you have eyeballs People want to get in front of eyeballs And that's it. So people saw that we created a platform. We have X amount of followers.  Raven Williams, okay And what do you what do you do? Okay, what are you studying? cool First Yeah, I'm gonna let Ryan answer that I think maybe I have a little bit of a unique perspective because I was there in the beginning of 85 South And then I moved to LA and then they kind of brought me back on within the last few months So I'm kind of like coming at it as a little bit of an outsider I mean the friendship and I think that is honestly what drives What what makes the show so good, you know, but the three of them They are they genuinely love and respect and support each other and then that Because they're the we all work in a talent-driven business And so you kind of take your cues from the talent that trickles down to you know The squad that we have that goes on the road and that travels and I'm I think Chad has done a really good job of assembling people who yes, we can you know be friends we can We do spend a lot of time together on the road We've been to cities all over the country But we still are capable of doing good business like I've been friends with Chad for a long time now I Interned at a company and it was hit like one of his first jobs and I interned there So we've been friends for a long time now. And so I think you know Everybody kind of takes their cues from the three guys in terms of all right Let's let's have a good time, right? We all like Chad said about freedom None of us has to wake up at a certain time. There's no dress code. We don't have to report anywhere But so we can still have fun, but we're also, you know about the business I was working with Steve Harvey What like how did you guys get to those points? Because being like undergrad, like graduate students, that's a lot of like you don't just wake up one day No, you don't So I was playing my experience which I don't recommend And I say that because I didn't have the same resource that I had And it's not a it's not a sob story You want to none of us wants to do more work than we have to do I did I OD On the opportunity that was in front of me, so I Was going to school in Jacksonville, Florida. I went to Jackson University in college and There's very limited resources For the things that we want to do the got things that you guys are studying for small-time Jacksonville So I knew that I wanted to be in this Creative entertainment digital space, but I knew that Jacksonville didn't offer that so I was on LinkedIn I don't know people still get only Okay, good to know because I hate social media, but I had to get on LinkedIn to figure out who were some players in the Atlanta space because I knew that was the Closest place to me. I went to high school in Atlanta So I reached out to like this CEOs or would seem like people of power that could hire you or make some decisions There was a company called liquid so media This was damn near eight years ago Reached out to one of their bosses on some light. Amen. I'll do whatever it takes not really recognizing What I was putting out there because you're so hungry hungry for an opportunity Not even necessarily recognizing my own value, right? So reached out to him Got some access got on the phone a couple times and I basically had to do like free work For like three four five six months.  I'm at this job. Can I Sorry I'm at this job That's trying to make ends meet I had to move back in my mama crib and stay in the basement You know, these are sacrifices that I had to make that I don't necessarily again recommend To y'all could y'all have resources Can build a resume a different sort of way, but these are the things that I did So I worked there and I basically like my job the first day there after six months of free work was to like carry boxes and Carry coffee and take note. I did nothing else. I thought I was the smartest person in the world I couldn't wait to get into the job. It's gonna be so cool But my job was to sit on conference calls and take notes I did that for like a year or carry bags or do whatever and then the person that I was I recognized that That social media was an emerging thing at the time We didn't have any social media opportunities. So I learned to pick up picked up a camera on my own picked up Social media on my own started learning how to edit on my own so I could provide extra value to these people That allowed me to be there at this job. I want to say for like two years until they downsize During that downsizing me and my partner Joe started a content company that I was telling you about in between that time When I had downsize so since he got fired and I was out of work for about eight months In the meantime me and Joe was shooting for anybody That would give us a hundred dollars hundred fifty dollars to make it work Right and again, I do not suggest that you do these things. I'm telling you what I have to do So I did that but all that time you're learning how to shoot how to edit Working against deadlines even learning how to email a lot of people know how to do that probably But now when you are front-facing For your company you have to do these things. It's it's contingent on you getting a paycheck So I had to do these things for eight months while that was happening Steve at the time had was launching a new business and that business happened to need content Joe was working For the radio station or maybe the production one of the companies that Steve had at the time He was like hey, I got a business partner. That's really smart Give him a chance and she really just this lady gave me a chance and I just did whatever I could To survive Keep showing I could provide more value if it was learning I'm really asking if I knew how to build websites and I was like hell Yeah, and then I went on YouTube that night to learn how to build a website You know and I'm sure all of y'all have done those things But again, we're talking about eight years ago when again digital media is it's Miles apart from where it was eight years ago So the answer to the question is I just kind of thought my way through and just do what I had to do find a way What I would tell all y'all because people ask me this question all the time What I would do is this if you can find a job find some way to put some money in your pocket leave Get you some money in your pocket first so that you don't have to make brass decisions or have to make desperate decisions Because it's okay to not I notice it's not sound cool to hear because Instagram says otherwise From most y'all gonna graduate at 21 22 years old. It's okay to be broke from 22 to like 27 26 Because you're trying to figure it out Because you're gonna be sacrificing what you got a second when I say broke you paying your bills You're not doing another section not going on trips or spending 150 dollars at the bar I'm not saying broke when you live at home.  I Made decisions based on I haven't really Too much opportunity and resources So that's how I got in again. That's not like the perfect traditional way to do it But you know and Joe kind of has the same story just kind of doesn't his way through I don't I don't I don't like What do they call it when you Oh, you got to see more. This is Joe on the bottom I don't I don't I don't like the idea that some of these companies they make kids work for free and they Use you and abuse you and they go find somebody else that'll do it. That's what I had to do to get in so I Don't know if they answer your question So my name is Aaron Harrison. I am the head of operations for homecoming and also a host on tape on tissue there on case you Know that so my question is what does the day typically look like I'm leading up to a show in regards to the production Good question very good question and it rhymes a perfect person answer that But when I was doing it a Date so you have what's called pre-production. I'm sure you know that right so pre-production is Pre-production for us may start in a perfect world to start Four weeks out Because we have traveled including what we do so you're doing everything from logistics of booking flights to managing hotel traveling calendars and schedule and then leading up to the week of the show we're doing production calls with the House so you're talking about your sound your audio your video you're getting your camera plots you're getting your stage plots We have merchandise that we do so we're figuring out what merchandise needs to be set up and then we're Dating all of our eyes and crossing all of our teas Leading into the show. So if there's any things we're gonna if there's any segments we're going to introduce if we're gonna If we're going to have any people that would come out from out of the audience We're getting our legal or MBAs together and then the actual day of show The production team comes in a day before so that they can be settled in clear mind And then we have what's some people call it itinerary some people call it run show That's going that's that's our by our Telling us where every single person is going to be what their roles and responsibilities are and what's happening leading up to the actual Show start time. So you're talking about loading you're talking about Soundcheck you're talking about your camera plots And everything until you know the actual show executes So I'm sure it's just as busy as yours Again, I'm telling you everything y'all are doing man. I will say this because I'm hearing like Nothing we're doing is magical What we're doing is taking us very small brick and building on top of that brick But what y'all are doing is y'all have the bricks already So like I'm sure if I looked at your running show if I looked at your production calendar production schedule I'm telling you every only difference is ours is cost more or we spend more money. We pay more people That's really it, you know, but you have all the I'm sure you could do a show with us and like not We can hire you as a PA or something like that or a production coordinator. You wouldn't be you wouldn't be losing your mind Oh, I'm sorry He he asked he asked Oh, I said, what is a date if you look like I'm leading up to a show in regards to production Ryan has way more calls and emails and I forgot about all that stuff that he had to do too So I didn't want to I Didn't want to try to miss anything. No, I mean, I think Chad did a good job. It's really It's not rocket science. I tell people that all the time We hit we really you have the show that you start with and we just work backwards We know that we have either one or two shows at night and then our job is just to make sure that The venues have everything that we need from a production standpoint. This is how we're gonna shoot it This is the audio. We're gonna record These are the segments that we might do and then yeah, we just kind of back it out All right, if we want the band if we want certain band members here or we want this look for the show What do we need to to make it happen? I mean our job is really like I said to make It's a talent-driven business. So everything that we do is just how do we have Ensure that the show runs smoothly and that they have everything that they need to be successful That's that's always kind of at the back of my mind and the same thing like with big dough You're a production manager you said operate Yes Let me add this to I don't want you to think what we do is like a walk in the park The way you should look at production is as if you are a coach right and What coaches do prior to if y'all play ball or any sort of sport? prior to the game there's already a An understanding of how they want to attack his game Office indifference right so they're putting people in position To put the team in the best position to win the game So a coach is not just now calling plays the day of he's been calling plays with them in a Week if it's football Right, and that started on that Monday leading up to that show So just imagine that your game is the actual execution of the show And you're calling plays running through practice and drills in Good coaches they dissect the quarterbacks.  So That's how we attack production. So there's no mistakes There's no second guessing and if something does go wrong At least you know where your plan is to bring it back to the plan I would say When it does go wrong too because I you know, I've been on a lot of sets You know done a lot of shows with these guys now something will go wrong So I think as the you know, you're in charge of production It's your job to have the best plan of attack in place and to have thought through what are some potential things That could go wrong because I promise you it will like production honestly is You have your plan and you think through as much as you can but there's always gonna be something that comes up That that you didn't think about so it's about putting the right people in place and you having the You know you thinking about everything in advance to try to eliminate as much as you can but it's always gonna be something Before we take any more questions Okay, my name is Joe Newman, I'm the co-creator director On the Twitter half the Instagram Facebook Happy to be here My name is Tasha Paul art I am the newest editor for the tissue hero, but I'm also a visual performing art student. I act I'm an older student because I'm a military veteran. So this is like my third career Yes Right, right. So this is new for me But you spoke about working in Jacksonville dust around a lot of military installations I was homeless for a little while because I stepped out on my dream to start my company in entertainment And the biggest thing I ran into was that I didn't have opportunities And there weren't people that were willing to open their doors to me to allow me to get in and be successful So my question to you guys is how was you how are you manipulating your brand to give military veterans with media? Experience the opportunities to work with you How are you? Formulating your brand so to speak to give military veterans the opportunities to work with you and gain experience in the industry Yeah, we got to get some more money But to not be silly we do have plans to expand on operation, but we're still working on the very Nucleus What this is this deal growing? We're still finding our way When you think about business growth Business growth trajectory is usually like this But ours is kind of like this, right, you know, and so we're still figuring out the pieces It's your question we would like to Offer open our doors from all those opportunities, but it has to also make sense for us That's a good question. We want to hire young people People that need second or third chances. We want to do all those things. It's just Two questions. What does an average project time now look like I guess like once you record like how fast you get back out and then When you are recording a show, is there like a story you want to tell every time or do y'all just like them like You're talking about like a podcast or a live show So the live show I do one every week so I kind of have to create my own workflow So usually we record a show on Friday or Saturday or Thursday. And so what I'll do is I'll take two days To download the files from the show and Craig actually Showed me put me on to creating proxy files. So when I'm editing I'm not editing in the high-quality file So it'll take a day day and a half two days Depending on how many camera angles I have and how active I am watching the laptop, and you know I'm at home with all these distractions and stuff. So it takes about two days To just get the files into the into final cut I use Final Cut Pro to edit and get them proxy and then I line them all up using the audio file as like the Main source to get everything frame by frame lined up and then We might take two days to create a line cut just deciding which angles that tell the story the best So what we do is you know my philosophy is you know, I trust those guys And I everything that comes out of their mouth I support and you know if that wasn't the case I probably wouldn't want to do this. So I let them do what they want to do And it's my job to Me and Craig's job to tell the story visually So DC's running off to the corner of the stage dancing or something. Don't want to miss that. So it's our Job to figure out ways to make sure that the story of them existing telling their story Happens so it takes about five to seven days depending on how motivated I am how much coffee and other stimuli I have to work with You know what I'm saying I don't think it's really it takes yeah, I don't know, but I keep the feeling that's with me First the first perspective to like what Joe does is actually pretty amazing like a one-hour show to put out a show every week you know if you watch a standard broadcast show that is a Variety show and it's the big production or whatever like with Steve you would have a team of 10 to 15 people Working on a one-hour episode for like two months So to put out a show week is actually pretty incredible Thank you, family Hi guys, I am from KTSU to the studio radio. I'm also co-host with TSU today and I'm also marketing student marketing chair for this homecoming as well And I just wanted to ask what were the key components of marketing that really launched Already super-starred also I already had the The skill set to be viral from bond, you know, he already had that capability. So for me and Chad got with them And we understood he had a great talent so I mean I don't put any credit on Algorithms or SEO or any of that type of stuff because you know, I understand all that type of stuff how to you know, get the biggest pop You know tags and you know, the bio that you put in your content and how all that as but DC and Carlos And the other talent is really the ones who make it go. So I really That's Well, I think we've separated ourselves from anybody else and trying to Another thing is the internet gives us the capability to Put any type of content out there for anybody to see, you know, it could be you know on all different spectrums of quality So what we really wanted to focus on is making sure that our quality is the highest level and so once we got that That high power talent and then we put the energy into it to make sure that we present them in this, you know the most quality form that's really the best thing I could do but I for marketing is such a Marketing there's a lot that goes into to marketing to talk about from like the small technical side how we sell tickets or how we create views or you know, how we Engage with other brands. It's a lot. It's a lot that goes into that But I the main reason I think why we're so successful is because we focus on the quality product and we have Exceptional time. I would say it's looking back. It's much easier to look back now. Obviously When we first started I remember Was in the studio just first started doing a YouTube episode. There was a time that we would just Take that hour-long episode and cut as many clips as we could because we understood what? You know the shareability and engagement what that does for you from a strategy side again This is looking back. We were just doing it. Just hustling because that's what we did for Steve But looking back imagine when you see a funny clip online, how many people you share that to that 60 seconds And then you know then that person will share it to another four or five people So you've got loads of fly cutting up and Chico cutting up and Clayton for a whole hour Tons of clips in there as I look back on our page you dive really deep You just see a bunch of those clips and you just give them time Do what they do because the algorithm does say the more that you engage with it from likes to comments to shares The more they're gonna push it to the top because they want to have all this as much as we want those So comedy content shareable content cutting that Big pie down small slices Had people asking, you know, what is this following the page? But that's looking back it ain't like we had an idea I don't want to act like we're some Einstein Pretty good at what we do. I mean we did it for Steve, but it's the talent that we speak for Two or three more questions before wrapping it up, you know, I have a question Who nice thing I'm the hero editor chief. Okay Who inspired y'all to get into this industry or who continues to inspire you? I got in this industry through Craigslist Okay, I got I got internship at BT through Craigslist and in line and and through that internship I was able to connect with people who worked for Steve Harvey and Also people who worked for Tyler Perry in Atlanta So after I after they didn't want to give me a job at BET I moved back to Atlanta which was safer my family was there and I worked with Tyler Perry and I worked with Steve Harvey and For me personally, I had a there was one summer where I had an option to Work for Tyler Perry continue work for Tyler Perry I worked for Steve Harvey and I chose Steve Harvey just cuz you know, I like comedy So right he was basically and he's he's more of a comedy person in Tyler Perry Makes movies and I learned a lot from working there but Steve Harvey was just a little bit cooler I liked his his his comedy style as opposed to Tyler Perry's comedy style So I think he was a big motivator and when you're around Steve, he's a he's a very unique special like Person it's hard to describe because he's like so cool. He works so hard. He's so funny He likes all this amazing music. So for me, he's one of the people that Inspired me because I wanted to show I Wanted to do for our generation what Steve had done like bridge the gap. So He's a big inspiration to me even be I mean he fired us before he went met Donald Trump We were making them look fly, you know, they fired us and then he went to start doing Donald Trump So we were working on I was working on his legacy making his legacy pop So he's my inspiration I was mine was as deep as that I remember in college and so not the I'm from New Orleans, Louisiana So my family my family stretches from New Orleans in Baton Rouge. So all I see is like people that work in factories Principles and police officers, right? And there's nothing wrong with those jobs, right? I was just not it's not anything that I had And just it didn't it didn't touch me, right?  Yeah, the closest thing to answer us me was Atlanta So that's how and you see these black entrepreneurs black CEOs and it's not just in film entertainment There's black people running Delta. There's black people running AT&T There's black people create businesses barbershop all this stuff and like not just Doing these things but are like making decisions and politics and policy and it's black police cheese That is what inspired me And I'm like damn, I didn't even know that we could live like this Cuz I never seen it before you see you see black cities, but like We're just participants in that city Where's an Atlanta? they are from entertainment to policy to Anything in between black people have a very large stake in how that city moves and maintains So I saw on Saraj. I wanted to find my version of answer. I saw that in Atlanta. That's what kept me inspired and we're trying to find my way Take two more questions just to I'm sure we all know. Can you like going to talk about how important personal relationships are Yes, I'll start personal relationships Let me back up The way I approach personal relationships is that I try to give more than I can ever ask And I feel like if you give people love respect Integrity honesty all those sort of things that our moms gave us then you're usually going to put yourself in a Good position to where you ain't got to be looking over your shoulder Try to finesse some people or try to out strategize people If you always give it and that can be from a physical if you just offering something that can be paying for lunch I don't know what it is, but if you always giving the more those seeds that you show they usually come back for you When me and Joe created the first business we had that was a content company We always over probably gave more than anybody Could give us at the time that we was at because you learn that your only your currency is not always cash It can be a lot of things. Some people's currency is respect some people Some people your currency is Time respecting their time. You don't know what it is, right? But we've made sure that we were always kind of in tune with people because again our show is not rocket science Our company is not rocket science. It's people our headaches are Our headaches and the things that drive this company is way more about the people than it is about the money And it is about the legal and it is about all those other things that can get wrapped up in When you're watching somebody like Gary Vee on the internet trying to inspire you if you don't invest in people Then you go and fall off somewhere So to answer your question the importance Of relationships, I think comes from It's like it's to me. It's the most important thing People make all this stuff work until robots take over Yeah So So I started working at Steve Harvey Um through the internship what happened was my internship coordinator her brother was a production coordinator I don't know if you guys know a production coordinator is but production coordinator is like the person who hires everybody on the set Kind of like below the line like underneath executive producer. So he hires the pa's So I was a pa the day player Which means like it coming every day I get to take out trash and make copies and I asked can I come back tomorrow please? And they were like, yeah, you can come back tomorrow Like that's how you know, I was able to get into um That environment she talked about opportunity. That's that's how I was able to squeeze into that opportunity Through craigslist and then the my internship coordinator's brother. So that's relationship, right? That's like, uh, that's real relationship And then so chad move to Atlanta. I knew chad from Jacksonville university a white college not hbc use But uh, yeah, so I'm at chad Brought chad in there's another you know relationship. Um into the steve harvey camp Chad brought ryan fam Into the steve harvey camp. So, you know, he works with us now. So it's all, you know, it's all relationship craig craig me and me and chad The way chad got on is we used to do these dating videos called low catch and love on steve harvey So steve will talk to these people and then they go on a date Like the lady will choose the three guys that go on the day on the weekend We got chad in the game helping me shoot the videos And then when we were shooting one of the videos craig was one of the guys who was on the date The girl didn't like him.  Yeah, so it's all relationships, but that's the practical, you know Story of Yeah, just being cool with people.  Do I want to be around this person or not? So Relationships is very important. This is like, you know, try to be cool as well as I can say in this business You spend so much time around each other that a lot of times like Uh, the conversation around Hiring it really just revolves around do I like that person because there's a million qualified applicants Because let me say this our guitar player is craig's brother So that's another relationship It's all like that It's pretty much like you can find qualified people to do any job at your company It's really about like how how well are we going to get along and outside of work and and and you don't always have to have a friendship Outside of work. I think we do spend a lot of time outside of work. But yes Do I want to do I want to spend time with this person for 20 hours a day sometime when you're on a set? Yeah Yeah Speaking of relationships Carlos Miller When I was 17 years old Me and Carlos worked in the middle of the mall No comedian. This is Carlos Miller moving to mary and george. It's just to get out of Mississippi We worked in the middle of mall selling cell phone He had no idea that I had the town that I had and I had no idea he was funny He was the funniest person within our five person radius That's what we was in this little I don't even know if they do kiosk anymore in the movie So So this is not not even it's not just loaves played me was Worked in the same kiosk with me and loaves selling cell phones playing I go to college I mean I was coming home for the summer loa stated. He was five years old I mean he was like my big brother because what he would call he always stayed in touch He called me morning.   I'm like bro. I'm coming home for a month I need a job.  So we stay in touch so I remember a couple years later. He calls my man.  He's just been thugging his way hustling his way through. I get back. I have The job with the marketing tl telling you about fast forward. I'm at liquid. So I'm gonna let me show that Steve Harvey The joke was the way 85 started was the joke was That the office environment was so funny that we should have a show But I'd be arguing with Joe. Joe be arguing with him and all the other five staff members We had just silly stuff when you ain't got nothing else to do So I'm like they was like me. I need a radio show. I'm like, bro. We're not that funny. I know somebody's funny Carlos Miller was the 90s to the hip hop like that also played right. So we wanted to start a radio show that losa was going to host As like a saturday morning or saturday afternoon radio show We went and pitched that radio show that every single Media outlet that we could or somebody that would pick up our show within Atlanta This city radius nobody would pick it up So then we was like, well, man, let's do internet radio.  Let's do a podcast. Well, you're like, what's the podcast? So that's How that started through relationships and then so joe was like, well, she let's shoot we went and found creative Added the music. That's how the show created. It's not like we sat around plotting on some genius stuff We took our relationships and continue to build on top of that brick and build the business around it But we knew that it was talent because it was real relationships. I know joe since I was 18 I know losa's I was 18 brines since I was 21 all these people I've known for 567 plus years. These are these are my real friends that I just haven't made money with, you know Which goes to show like which all if y'all learn, you know, a lot of people come to us and ask for Opportunity the opportunity may not be here yet for you What I would do is go build with your people while the money is not does not matter If there's a model in here, you should be shooting somebody if there's a uh, if there's a voiceover Recording artist you should be with an engineer this in here if you are Uh, if you are a photographer, I'm not I'm sorry.  You should be with a director If you're a writer, you should be with an actor. All of y'all have way more resources than me and joe had I promise you Joe actually understood production. He had to teach me production and like be patient with me We just knew we wanted to hustle to figure it out Y'all got some 15 to 20 people that are obviously passionate Very talented and know what the hell y'all want to do. I didn't know what I wanted to do at 22 Thank god for his patience But that's our relationship So like y'all have all the resources to build and create when I said earlier It's okay to be broke from like 22 to 25 What I'm telling you is you can go chase all that stuff That's going to be here for a very long time when you can focus with your people build for five years And watch what happens 85 85 South media is legally I think four or five years old and we went from Absolutely nothing like we started this with a couple dollars and we're doing Sold-out shows every single city we go. There's not a city. We've been to that has not sold out We're doing a middle return. If you look at tune in. We're doing a million views and we some cable television shows in doing There's people that are pitching shows and putting big production budgets into the stuff that we do that They can't match and they can't figure out how but we stay now I can tell you the saturdays and me and joe was up trying to figure this out I can tell you the times we went into a hole in the wall comedy club with loaves It was a shoot. We didn't know what we shoot There were times we get on the road with loaves to go pick up a check and the check wasn't even there But we rode all the way to alabar and whatever city do that because these are your people that you down with Where the money don't even matter right now you know So let's say the very point The final question It's my name. What's up, member of the tsu hero I said He said photographer. Yes, sir the talk for the tsu sports. I'm done tsu hero. I'm done. Uh chat You spoke on using linkedin early on Profession and joe you spoke on using craigslist Can you talk about How did you What was your social media presence early on? It's hard to find your Because you know your identity. Yeah, but it's kind of hard to Find your identity early on. We have such a small right base to start Let's talk about your presence. That's a really really good question. I'm gonna tell you how I did Every single social media platform around on joe had to teach me how to do it.  I don't have instagram Instagram So so joe's educated me on social media. That's number one. Number two is I know I think I understand what you're asking me How do I build a brand on digital media where people can take me serious and want to do business with me, right?  You ever heard of a five south show And it's a million questions from there or these four self now the question then becomes What is the what is the purpose of you wanting to position yourself in that way? What are you trying to do with this position? Are you trying to find yourself a job? Then that goes back to the work.  Do you have that answer? Oh, you're asking me? Being a sports photographer That my goal is to be on the Indian floor like that's probably my dream since a kid Yep, but once you get that once I get that position Game that would help me gain followers to open up the doors for more things like doing person shoots Doing personal shoots for athletes, which is something that I follow A major influence for me is uh, Andrew Bernstein. He does he does a lot of work for the Los Angeles lake So he does a lot of personal shoots for them. I'm sorry like that's an inspiration So I'm taking followers in that way. I said your work not necessarily for who I am or Antics or it's like good. So that's a good answer So you remember when I said earlier you got all these people around you should be shooting All the ball players right now Right, and not if it needs to look okay. You are And it needs to look like Whatever the work that you want to be hired for on top of it Exactly Right. So it's one thing to go shoot it But if it don't match The Nike campaign or what the legers are doing you ain't there yet and that's okay. You keep working till you get there And then your work. I promise you your working don't speak for yourself There no I had to introduce 85 south shoulder every single person in the world at one point nobody knew what that was But eventually the pendulum if you're doing good work consistently the pendulum eventually How do you You got a long time There's 50 year old 60 year old photographers that have been doing this for a very long time Joe's been doing what he's doing for 10 plus years I've been doing I've been doing for 10 plus years Ryan been doing it for a very long time Los has been doing comedy for 12 years He's just now getting the love we think he deserved And we've been knowing how funny he is for god knows how long So consistency because a lot of people want to do what you want to do but a lot of people ain't gonna be doing that 25 Even less gonna be doing that 30 Which goes back to don't worry about no money don't worry about all the extra stuff Link with your people And just do the work Let's take consistency All right, gentlemen. Thank you for taking the time off to talk to everybody and answer our questions So with that be sad, we're just gonna go give a head clap. Thank you very much Um, we would definitely like to get a picture All right, so the last time we did was at 18 Yes