Hi everyone, Joe for Jaspy's Case Breaks dot com. Look at this. We're gonna do a 21-22 Panini Eminence Basketball random hit break number four. Pretty awesome stuff. Big thanks to Hilton, Jorge, and Carl. And congrats to Carl who won a spot in the one and only filler we had to do. So appreciate you getting in. Now we're gonna pop open the case, show you the hits, type in the hits, in the order that they were pulled, randomized names, randomized hits, and see what you end up with. There it is. Good luck, everyone. Appreciate everybody. We got, we have one more case. I was surprised that we even got two. But we have one more case in the store now. Got all the eminence stickers and logos and all that stuff there. All right, now I'm gonna, or not pause, but I'm gonna mute the video just for a little bit because that box has Styrofoam around there. Some of you may be sensitive to that. I know I am. I'm gonna grind through it. Should learn sign language for this. Ooh, and we're back, my ears. Oh, man. Might have tinnitus for the rest of my life. All right. So cool looking box here. Thanks everyone for getting in. Now there is a set of five on top and there's another tray and then another set of five on the bottom. What we're gonna do is I'm just gonna go from left to right, top row, bottom row, and then other bottom row, left to right. Good luck. All right, first one is, ooh, some fine, fine silver. Karim Abdul Jabbar, four out of 10. And it's awesome. Nice first hit. Next up is the note that says these are the gems in here are naturally mine, not lab grown. And a dual autograph. Jason Tatum, Jamarant, two out of five. I'll see both of them in the playoffs. A train whistle for somebody. All right, next up is Steve Nash, curtain called Diamond and Autograph, sun's edition, six out of 10. And we've got a Evan Mobley rookie autograph, one out of five. Out of five's not gonna get the train whistle, so once we figure out who gets it. There's a couple already, all right. And on this side, it is, ooh, three out of five, three color patch and autograph Josh Giddy. And those thunder colors really pop in that window. Great game for him in the thunder the other night. Moving on to the second game of the play-in. All right, excellent start. Next one up there is, wow. Quadruple Diamond, Bob Coosie, Old Celtic, six time NBA champ, four diamonds, nine out of 10. All right. And on the top right is, wow, another Quad Diamond. This time, Paul Pierce, three out of five. And then the three on the bottom row, it's a piece of gold, 14 carat, one Troy Ounce, a piece of gold, one out of five, Joel Embiid, future MVP, perhaps, have a one-of-one Jonathan Kaminga, Gilded Graphs, nice rookie auto. And the final one is a piece of fine silver and another autograph, 75th anniversary, silver and auto, Carmelone, Jazz Edition, the mailman, nice, wow. Some great hits there, nothing else hiding on the bottom. You know what I wonder what that powder is? I think that might be just to keep the cards getting scratched up with that spell, but I'm not sure what that's for. All right, we're gonna type these hits in the order that they were popped. We're gonna pause the video when we come back. We'll have the randomizer ready to go, stick around, we'll be all right back. What a break, be right back. Hi, welcome back everybody. So we got all the hits typed in. One, two, three, four, five, six, seven, eight, nine and 10, a lot of train whistles here as well. Big thanks to this group for making it happen and let's roll it and randomize it and match you up with a hit after five times, one and a four, your names first, one, two, three, four and five and then one and a four, five times for the hits, one, two, three, four and once more, good luck everybody, fifth and final time. There's five right there, the Embied up top, the Carl Malone on the bottom after five and this is how it all shakes out ladies and gentlemen. Carl with a Joel Embied and the Jonathan Kaminga. You got the gold one out of five and the Jonathan Kaminga auto one of one. All aboard the Big Hit Express. Jorge with the Kareem Abdul-Jabbar four out of 10 and the Paul Pierce Quad Diamond and autograph three out of five. All aboard the Big Hit Express. Hilton, you got the Evan Mobley autograph. One out of five. All aboard. Jorge, your other hit, the Tatum Morant dual auto. Two out of five. All aboard the Big Hit Express. And Hilton, you got the Bob Coosy Quad Diamond and autograph nine out of 10. Carl with the Steve Nash Diamond plus auto six out of 10. The Carl Malone piece of silver and auto one out of 10 and of course the Josh Giddy RPA three out of five. All aboard the Big Hit Express. Woo-hoo. What a break ladies and gentlemen. Thanks everybody for getting in. Believe it or not, we got another case in the store right now, we are able to get two. We got one done tonight. I don't know with a little bit of luck could we get another done tonight? We do need the high rollers to activate if you want that to happen. But I hope it can. Cause this is the kind of stuff that you can get out of here that Joel Embiid gold piece. That's pretty awesome too, you don't see gold too often. And there you have it. The case is closed on another eminence basketball break. Thanks for watching, thanks for breaking with us. I'm Joe, I'll see you next time for the next one. Bye-bye.


With the beginning of the morning period for Imam al-Husayn alayhi s-salam and the martyrs of Qalbala We at Imam Husayn TV asked a number of young sisters to come in and call their fathers unexpectedly Asking them what advice would they give them if this was the last time that they were speaking? The aim of this was to Experience a feeling of empathy with Sayyid al-Ruqayyah alayhi s-salam who lost her father on the day of Ashura Here is what they had to say


So, I think Bungie made a mistake in disabling the Telesto. The Telesto wasn't a problem, I believe it's the ashes to Asset's perk or mod which is the real issue. Has it gone guys? My name is DPGenerator, thank you for stopping by and checking out my video, if you do enjoy it leaving a like truly helps out and subscribe if you want to see more Destiny 2. Ok, so over the past week or so a glitch was discovered which allowed the user of said glitch to get their super almost instantly via combining the ashes to Asset's muds which grants super energy on grenade kills with while throwing their grenades at telesto projectiles which was stuck on a floor or wall or whatever.  The Telesto in-game has now been disabled by Bungie, but people, the glitch is still here, the glitch still works, the glitch is still as easy as ever, now could it do cheese forever as I believe he was the first to post this, his channel can be found linked within the video description. Now the new way to do this is to throw those grenades at sticky grenades fired from any grenade launcher available in the game, yes even a mountaintop, the prospector just about every other grenade launcher that fires stickies that attach to walls with a floor.  Now it's quite clear from here that these weapons and their projectiles are somehow collapsed as guardians, I don't know what kind of video that is but it's true, so it seems bungee have indeed disabled the wrong thing, they should have disabled the mod of ashes to acids, not the individual weapons. Well actually thinking about it bungee, if you want to go ahead and disable the mountaintop I'll be cool with that, I mean playing iron banner this past week you'd think there was a hidden quest where you had to get a thousand kills with a mountaintop and recluse while wearing the one eyed gimp mask. So yeah bungee nerf the effing lot, I mean it seems as though that the actual choice they made in the first place was the wrong one and really the problem is and the problem comes from the ashes to acids mod available on many armours in the game. But yeah guys the glitch is still here, the glitch still works and well it's still kind of game breaking. Now thanks to my power dark arm games who recorded me this footage of this glitch in action using the mountaintop, I just asked them to record me a couple of minutes just demonstrating how you can get super energy via throwing your grenades at sticky mountaintop grenades stuck to walls or whatever. But on that note we have come to the end of the video, if you guys enjoyed it leave a like who really helps out, feel new around here and want to see daily destiny videos be sure to subscribe and if you never want to miss a video upload you can turn notifications on by hitting that bell button. But guys thanks as always for stopping by hopefully you enjoyed the video and hopefully we'll see you on that next one.


Gentlemen, Kevin Samuels, your godfather style. In today's video, we talk about some of my favorite hard to get or rare fragrances. Welcome to the channel where fashion meets fragrance. My name is Kevin Samuels. The godfather style. And guys, in today's video, I take you into my collection to talk about some of my favorite rare or hard to get fragrances. Fragrances that I'm really happy that I own. You're going to want to check these out. If you like this kind of video, cool, go ahead and subscribe. Drop that like down below. Shout out to the CIA. You confident, intelligent, assertive, modern, sexy savages. Guys, if you've been watching me for any length of time, you know I tell every man to focus on the three F's. Frames, fragrance, and footwear. But today, we're going to talk about the all important fragrance. Yes, fragrance. Fragrance is actually the first thing that develops in a human. And it is the strongest scent tied to emotion in memories. Fragrance can invoke so many different things. And guys, do me a favor. Just wear a fragrance every day for 30 days. Don't skip and watch what happens. You will see that you will get that all important attention. You'll get that all important compliment. You will see that people actually are paying attention to what you were. And actually, when you smell good, people are actually happier to see you come around. And today I want to talk about fragrances for me that are just a little bit harder to get a hold of. Now, by no means am I telling you guys to go out and get these fragrances. And I'm not saying these are the most rare or the hardest fragrances to get a hold of. These are just the few that I have in my collection that I like to actually rock and wear. They happen to be rare or hard to find. And I dig them. You guys know I love rose, ood, and amber. I tend to like fragrances that are bolder, sweeter, richer, gourmand type things. You guys are going to dig this. Let's get started. Shout out to the CIA. Guys, if you want to become part of the movement, do me a favor. Join us on Patreon for exclusive video and live stream content that will only be visible there. Details down in the description. First up, we have chimera. Now, while chimera may not be that hard to get a hold of, many of you guys have not smelled this fragrance. Let me tell you, I'm going to do a full review or fragrance minute on each one of these because I think they're just exceptional. This sweet, rich fragrance is a complement monster on my skin. I wanted to include this one in the list because of all of the fragrances. It's probably one that you can get your hands on a lot quicker, a lot sooner than many of the others on this list and for good reason. Chimera is a fantastic fragrance and wanted to start the list off right. Next up from Rosondo, my tooth.  I trust this person's nose right off the top. So when she told me to pick it up, I bought it. And I am so glad I did. As soon as I smelled this fragrance, it was going to be a keeper. And the thing is, this one is exceptionally hard to get a hold of because as soon as they hit the market, people take them. People take them, people grab them. If you ever have an opportunity to get number five in your collection, especially if you like ambers, you want to pick this one up. And even if you don't like it, I can tell you this, you won't have any problem getting rid of it. Number five is a fantastic floral amber central musk. It smells so good. Next up from the house of Armani, the Preve line, which is a massively underrated line in my opinion. We have none other than incense Incense for me is one of those second tier notes that I absolutely dig. Incense with Julie Iris and Tonka, my secondary notes. This one was much more readily available a couple of years ago. If you can find a bottle of it, guys get it because I will tell you, especially when the temperature drops under 65 degrees, this is a fantastic fragrance. The top, it starts out a little bit more incense peppery. But as it cooks on my skin, the amber starts to round out. This will just get better at the day goes on. Incense satin, fantastic. Since we're in an incense mood, let's go to Tom Ford, Sahara, Noir. This fragrance has been discontinued for a while, pretty much considered to be a grail type fragrance on the Tom Ford line, especially if you love resinous amber kind of fragrances. A simple must have for so many reasons, for collector reasons, for incense reasons, for resinous reasons, rarity, and the stuff smells great. And the bottle is even dope. Tom does things right. Sahara, Noir is no exception. Next up from now is the Louis Vuitton. We have Umbre Nomade. Guys, I've done a review on this masterpiece of a fragrance. It has entered my top five fragrances of all time for a good reason. I've said it then and I will say it again. Buy it. Just buy it. If you like Portrait of a Lady, New York Oud, Rose DRB, if you trust my nose, trust me, you will love this Rose Oud fragrance. It is hard to get a hold of and not every Louis Vuitton carries it. So you may not even be able to find a sample. Buy it, guys. Just buy it. Trust me. Keep it in your collection. Wear it on special occasions, date nights. Wear it on times where you need to feel like the man. This juice, fantastic. Pick one of the cards up here for the full review on this masterpiece. Wow. Next up from the house of bond number nine, we have none other than New Harlem sexy pancakes. I know a lot of people are bugging that they discontinued one of their best smelling fragrances of all times. Bond number nine, New Harlem has always and will always be a fantastic Gorman fragrance.  Guys, I see some of the prices that people are asking for this. Yes, I would pay $300 for this bottle. I would because I dig this fragrance so much. Now I would not pay $350, $400, $450, anything exorbitant like that. Nope, nope, nope. But $300 for this bottle. If you like a nice, if you like a Gorman, this is one of the best that's out there. And I know a lot of people talk about Michael Jordan, what is the legend on 23 fragrances that a Rokas man. Look, there is a difference between them. The difference is night and day between any one of those sexy pancakes stands in a class of its own and one of my favorite rare fragrances. As a side note, guys, Bond also has a fragrance called Andy Warhol. The one with his face on it, probably the best plum fragrance ever, probably one of the best plum fragrances ever made in perfumery. So wish they would actually get this one back. That stuff goes for Kings ransom. And sadly, I actually don't have my bottle anymore. I sold it to another collector. Hope you're happy with it. I still have a decant of it for my use, but on to the next. Next up, we're going to start doing some two furs from the house, the slumber house. We have pear and olive and and brassy. I don't know how to pronounce this one. All I know is this little Joker right here. This 15 ml for $500. Fantastic scent. I would not pay four or $500 for it for what I like, but I'm glad that I have it. Pear and olive, I will definitely be doing a full review on this one because this one is so, so special. This fragrance alone maybe want to do this fragrance list. Actually, this fragrance line maybe want to do this fragrance list because slumber house makes some incredible fragrances that are really kind of short run limited supply, really kind of grill like fragrances. I think they deserve more attention for collectors or for this fragrance. Don't break your bank trying to get these in your collection. If you just a casual everyday wearer, maybe get a one ml sample of it just to kind of smell what's going on out there. But look, if you don't, but if you don't, you won't be killing yourself. This is a very sweet fragrance and this is a very bold fragrance. Both of them incredible and I'm glad I have them in my collection. Next up from the house of Dior, we have none other than Suntown Noir. I reviewed this fragrance before. I dig this peppery rose fragrance on so many levels. I'm not going to belabor the point other than saying I'm glad I had this in my collection. I had to go through hell and high water to get it, but I'm glad I did. But the next one, the big boy of them all, Mitza. Yes, Mitza. Colt classic up there with Vetiver and Onoir. But this one, my friends, this one, it is hard to put into words what this fragrance is.  And I'm actually thinking about decanting some of it out to share with some of the fragrance fans out there. So if you're interested in possibly getting a decant of this, if I do, I put it in the Fragrance Group and I'll let you know. But this one, gosh, this one, I'm going to do a full review on this, but both of these things are so distinctive. No Suntown Royale does not smell like this. I mean, it's similar, but this is just one is just head and shoulders above that one. And Mitza, Mitza is in a class of its own review on this one coming. I'm glad I have both of these in my collection for rarity for so many other reasons. Next up from the House of the Lobo, we have some of the City Exclusive. I will be talking about the House of the Lobo more often. But right over here, we have Poirot 23, the London City Exclusive, and we have Bay Rose 26, the Chicago City Exclusive. This is a pepper lovers dream. I can't get enough of this fragrance, especially during cool months. I will be reviewing this one on its own, but I will tell you right now, it is fantastic, especially when you're dressed up. It evokes London or how I would think London would be so well. But this one right here, Bay Rose, I have Rose 31, but this Peppery Rose blew my socks off. I'm going to tell you something about the Lion of the Lobo for me. I think they do so many things. So right, I swear by their countless from my home and I dig the fragrances. I cannot wait until September next year comes. I'm going to go broke. I'm going to go broke buying all the City Exclusive. There are going to be so many of them that I'm going to get, but I really dig Amsterdam. If you have Amsterdam or Moscow, let me know. We can make something happen for either one of those Lobo fragrances. Fragrance lovers dream. Two of these babies, I am glad I have in my collection. All right, guys, that's it. Those are some of my favorite hard to get or rare fragrances. So I like to have my collection to rock and wear. Do me a favor, hit me up in the comment section. Let us know what are some of your favorite rare or hard to find hard to get fragrances that you like to rock and wear. Inquiring minds want to know. Until next time, talk to you later. Godfather out. Hey guys, whether look style or life, whether personal or professional, you can level up and be your personal best each and every day. If you're interested in any of that, do us both a favor. Follow the link in the description and book your one-on-one session with me. Details down in the description. Peace.


see almost everyone is back so let's start again. So the afternoon session we start with actively supporting data management learning from the approach of three research institutions. So we have this morning what is expected of us or one of the things of some things that are expected of us repository managers, librarians, or how open access officer what we are dealing with. And first we'll have Robin Rice from who is a data librarian at Adembro University Data Library and she will be talking on developing online data management resources for researchers and librarians. So as said she is a data librarian at the University of Adembro based at Edina and the Data Library Division of Information Services. She's a service managers of both the university's data library and the institutional data repository, Adembro data share. And she serves on the Edina management team and the IS Research Data Management Implementation Committee. She has led a number of JISC funded projects aimed at building capacity for data creation and research data management services at the University of Adembro. So I would say that we have an excellent speaker here to tell us something about actively supporting data management. Is it working out? We have to wait a little bit more for technical reasons and then we can start. It's there? Yeah. Okay. Do you like this? We'll switch to your slides. Yeah. That might help. I didn't try it. Yeah. Okay. Just getting used to all this equipment. Yeah, so I'm the data librarian at University of Edinburgh which I'll say a little bit more as part of the topic. I'm in a unit called Adina and Data Library which is a division of information services. You may or may not be familiar with Adina which is a JISC funded national data center providing online services for UK higher and further education. I'm just going to explain about data libraries a little bit and our data librarian in particular as a lead into the topic of data management support and training for librarians. So these are my main topics. A little bit of background about what we're doing at University of Edinburgh and something called our research data management roadmap which is a way that we're categorizing things we need to do to really implement our data policy and then what we're doing in terms of training and particularly for librarians with the DIYRDM training kit. So data libraries have actually been around for a while. The term might mean it might bring different things to mind like a software library of programs or it basically comes out of the social science tradition of reusing data especially large scale survey data or census data that's maybe collected by government or a large research project and has a lot of information that can be mined over and over again by a lot of different people and then especially quantitative social scientists wouldn't have had to go out and collect their own entire national sample survey to do their analysis. So it's a strong tradition in the social sciences for secondary analysis and some of the earliest data libraries especially in North America where it's more of a tradition and Europe where we have national data archives being a little bit more of a tradition. It goes right back to when things like census data were digitized in the 1940s. As soon as there was digitized data there was a need for these data libraries. So this is what Wikipedia says and it's always a focus on the reuse of data for secondary analysis. So our data library service at Edinburgh has been around since 1983 and the reason for that is the first population census data that became available in digital form for analysis was the 1981 census. So when the government was going to, oops, that might be on a animation slide by mistake. The library wasn't really ready at that time to deal with digital forms of data so the data library was created and we were actually part of the computing service for many years but now information services are all merged anyway. One big happy family between IT and librarians but the data library has remained intact and all this time. So our emphasis traditionally in the data library was always helping staff and students in finding, accessing, using and teaching with the finding teaching data sets or turning their research data into teaching data sets. For example this very pretty data visualization at the bottom, no at the top, sorry the map is mobile phone usage you know so it may be something like that. So this is just a screenshot of our website of the data library service itself and now that comes inside of a bigger web page about all kinds of research data support but this is where our sort of bread and butter service resides and the finding data is a data catalog which in the past would have been a catalog of data sets we had like on nine-track tapers had locally and it's become more and more of a virtual catalog of pointers on the internet but of course with Google there's a much less need for that kind of virtual catalog so we're we're finding other things to do as well we come apparent as we go on but things like accessing data through national online services or perhaps purchasing an expensive data set they could come to us in some cases it's like with Eurostat European Labor Force survey where the data manager who keeps it under lock and key de encrypts the files for the user and you know all of that kind of thing or we might help with people using data either with statistical packages or GIS mapping packages to a certain extent we're not statisticians ourselves and I just wanted to say I know this is a pre-conference to ELag but there is another conference just three hours away by train in Cologne this week for I assist and it only comes around to Europe every few years because it's international cycle and there will be a lot of data librarians there but also data archivists and other data professionals some social scientists and this is you get to meet Superman apparently outside of the Cologne Cathedral that's from their website it's very entertaining so I'm sure the hashtag will be entertaining too you can be attending one conference and watching another one as I'll probably try to do too so on to the policy this was apparently one of the first or maybe the first formal policy in the UK on research data management specifically we there were a lot of things leading up to that but I won't go into ancient history on you basically it passed the University Senate in May 2011 and because it's it's quite nicely written I can say that because I didn't write it Chris Rusbridge the previous former director of the Digital Creation Center drafted it at the request of our librarian and we came up with 10 brief principles so it is quite readable but not quite so brief for a PowerPoint and it's it's a lot of what it's doing is setting out the roles and responsibilities what's expected of the research or what's expected of the University and sort of what the boundary is because we we wanted to emphasize those responsibilities without interfering without being seen to interfere in the researchers control of their own data so I think we got that balance pretty well because other universities have been sort of copying what we set out and I just wanted to underline that that didn't happen by magic there was a wide consultation there was a committee that you know talked really hard about what should be in it and then we consulted widely across all the colleges and schools got feedback revised it before it was passed so that's my picture of the policy doesn't really tell you that much but wordles are fun to put in PowerPoint slides I think it's a the language is softer than some of the other policies I've seen that is really focusing on a mandate but at the time because we were a bit cautious being the first University in the UK to say we're going to have this policy we really wanted to back up what the research funders were saying was needed and that actually is it seemed to be the right tack to take and I'm not sure why the word appropriate is so big I've controlled for the words research and data otherwise that would be the biggest words but I think it's about depositing as appropriate in an appropriate repository so on to the roadmap how we're going to implement this wonderful policy because you know let's face it it's just words until until a lot of people start doing a lot of things this is the picture of the roadmap which is a high-level strategic plan for we've we've only kind of set out what we're going to do over an 18 month period and then but the goals and objectives take us beyond that and we can come up with some more deliverables after we see how far we get after 18 months so data management planning we're getting a lot of help with that set of work packages from the digital curation center we're looking at using their DMP online tool and customizing it for University of Edinburgh use so we give them some of the answers based on the services we can provide we also think it needs some customization right down to the research unit level because you know let's face it every all research as we heard from colleagues at the table all research looks different and so you need to use the appropriate language for that research discipline active data infrastructure my colleagues in the IT department are working on rolling out a petabyte or a couple of petabytes of storage so that to suit the majority of needs of all the researchers we we know going right back to a 2007 research research computing survey that what the researchers really want from us is storage space so before we get too far and rolling out all of the other shoulds and shouldn'ts and best practice we want to make sure we have that storage in place so that they can have a place of secured networked backed up place to work on their data and collaborate with anyone that they were collaborating with around the world the data stewardship is a lot of what I'm focusing on in terms of our data repository thinking about the digital preservation requirements 10 years and more and also working across systems because we have a we use pure for a current research information system to keep track of research projects and we want all the systems to kind of make sense and work together and not cause the researcher to have to put in metadata multiple times so there's a lot of interoperability in that work package but what I'll talk about a little bit more is actually the data management support which all of so as you see the whole roadmap it takes involvement from colleagues right across IS it's been quite fun that way to get out of my silo and other people get out of theirs to work together so what I mean by data management support is general consultancy and support service throughout the research process this is I put this in at the last minute because everybody's been showing data life cycles and I thought oh I have another good one so unless you're sick of data life cycles and let's face it not everybody likes these data life cycles I've come across several researchers including the head of our steering group who just goes I don't get it you know leave that thing out but we tend to like it so in the beginning where the researcher has the clever idea and is designing their study that's when they really should be doing their data management planning that that might come as a surprise to them but that would be the time to start thinking about it then of course through all the research project itself you have to provide some kind of infrastructure for them like I was talking about with this storage and then at the end maybe you could think of it as a life course if not a life cycle how how are they going to pass on that data for someone else to curate it's some might choose to do that themselves but the majority would want to pass that on and publish it in a repository of some sort and then move on to the next research project so I've borrowed this slide from Monash University who will come up again and right so so this is in one slide everything that we think comes under data management support in the roadmap so we need guidance for academic staff and at the moment we're doing that through a web page web pages we we need to be training people right from the beginning to establish better practice as people learn their research skills so we're we've worked with three three schools about embedding this online training course in there in their programs and we're slowly getting out to others it's I'll tell you more about mantra in a minute we're doing awareness raising we haven't actually really started but as soon as we know the storage is in place in a couple more months we'll get there'll be a schedule of awareness raising and service rollout to talk about you know carrot and stick almost like you're getting this storage how are you going to use it what procedures are you going to set up at the school level to allocate your space and manage things properly and then the really tricky stuff what about in-depth data management consultancy maybe getting the idea of embedded librarians working on grants costed in the grants and we've got one pilot example of that with research project called acumen advanced quantitative methods network which is a social science research project or set of projects really in Scotland and with speakers elsewhere and I'm costed in for six days a year over four years to be a quality assurance advisor on their data management planning so that'll be interesting to see how that works and then we also need to train librarians and IT staff of course to raise their game so this is what the online guidance looks like everybody's doing it now we've had that in place since 2009 but we recently revised it not really sure how much I mean I have Google analytics and things but we need to find out more about what whether it's meeting the researchers needs one thing that isn't in there that we know is costing which is a tricky one which will work on in the road map and then there's Mantra which came out of a just funded project but we're maintaining it and updating it I think it's quite useful this shows you that this is the only place I'll talk about what the names of the units are there's about eight units with it's a self-paced course you can go to the website anybody can go to the website and work through it at their own pace I've been told by a couple of people doing the whole thing takes about three hours but that doesn't count the recommended reading which can give you a lot more if you want to and it's it uses an online tool called Zerty for which is a learning software creation tool at the moment it doesn't show up in the iPlayer because it's based on sorry it doesn't show up on the iPad because it's based on Flash but we're gonna migrate there's a new version that uses HTML5 so we're gonna migrate it over to that so there's a lot of stuff in there that seems to be quite effective this is again another wordal just taking a peek at what shows up in one unit about documentation and metadata maybe should have controlled those words so what about the liaison librarian training we've done a pilot with with for liaison librarians and over over the winter and now we're gonna train another four because that seemed to go pretty well so that's a collaboration between the data library and our user services division where the librarians are based it's based on mantra it really was inspired by data intelligence for librarians which you'll hear more about the next talk and again moan again Monash this is Sam Searle who was at Monash and she's moved on but she won an award for doing data management in in an Australian like University library and she used her grant money to come to the UK and visit with us and Oxford and other places and we had her give a talk about what it was like what their program with liaison librarians was and this is what they had accomplished up to 2009 so they really were an early trendsetter and what I really got from her and I keep remembering as I'm doing this training is that it's all about building up the confidence of the librarians to go out there and talk to the researchers about data so I didn't I realized I should have had a picture of our first four trainees and I didn't so I found this on the internet so the idea here is we've trained our librarians and we love librarians so we've put out this training kit so other librarians who want to use our method can go and set up their own small groups and train themselves so it's the training kit so just tell you how we did it and this is all part of the kit as well and the approach really is that the librarians are professionals they've got their own experience to bring to these issues it's not so much about right and wrong answers it's about getting people talking sharing stories in a small comfortable private space and you know I think it's important to talk to them about how they want to do their training get get their agreement about how we proceed not just get the permission from the managers to train them yeah so emphasis on facilitation rather than teaching which is why anyone can do it you don't need to have an expert if you have a good facilitator these are the topics it's a bit of a sometimes it's a putting two mantra units together or skipping one these are the topics that we agreed were important and we had we had guest speakers with a short talk to remind people about what the topic of that week was about followed by long discussions it was a two hour duration people were talking through the whole whole time so either we got a very talkative first group or it worked very well and we also used group exercises from UK data archive which are excellent such as looking at different kinds of consent forms and saying now is this enough to to go ahead and publish that data or should that consent form be changed so it really gets people thinking and then we also gave them homework so but we give them plenty of time to do it at least two weeks in between each session they had to fit this into their regular job and the main thing was they do go through the mantra unit and the recommended reading and then they have reflective questions which they either can write an advance or just be prepared to talk about in the group that kind of puts them in the shoes of a researcher and then right now the the first four librarians are going to interview a researcher and write up a data curation profile to build up their confidence actually taking that what they've learned into the real world with with researchers and we also want to practice what we preach and put the data curation profile up there on the Purdue website where they're trying to collect a bunch of discipline specific data curation profiles so that's all the contents of the training kit everything you need to do what we did available on a website in zip files and if you don't have your own local speakers for the short talks or you don't have all of them you can use our podcast or you can use the PowerPoints and and each you can use the participants could present each each week's session by studying it in advance and of course in any training you should evaluate in some way so we have an evaluation form to find out how it went and it's all creative commons license so you you can do whatever you want with it you can change it and make it your own and those are some of the links thank you


Good morning, Hank, it's Tuesday, so my internet isn't working. I don't mean that, like, the wireless in this house is unreliable. I mean, I wish it were more unreliable because I don't like the way I'm using the internet. Or more to the point, I don't like the way the internet is using me. Wait, hold on, I have to go vote. And done, I even got a sticker. Okay, back to the house. Right, so I spend something like 20 hours a week on Facebook, Reddit, Instagram, Twitter, and most of that time I'm scrolling, swiping, clicking, scanning, skimming. My attention has become extremely fractured, and I feel this constant pull toward checking, refreshing, and refreshing as if something truly fresh is just over the horizon. I also don't like the way passively ingesting information on the internet makes me feel, but on the other hand, I can't stop doing it. Hank, you said on Twitter a few days ago that you love Coca-Cola, but wish it didn't exist, and that's how I feel about Twitter. Like, I really believe that my attention is all I have and I'm very uncomfortable with the way that social internet companies have hacked my brain to capture that attention and monetize it. None of which is to say that Facebook, Reddit, Instagram, Twitter are like capital B bad or whatever. I just think my brain is unusually susceptible to being hacked. Not least because I have a mental health disorder that predisposes me toward repetitive checking and circular thought. In fact, I think lots of people are able to use Facebook, Reddit, Instagram, Twitter in ways that are productive and fulfilling and that those platforms connect us to each other and allow more people to have a voice in public discourse. Also, for whatever reason, I don't have a terrible relationship with other social media platforms like here on YouTube, for instance. I'm able to be fairly intentional about what I watch and participate in the community in ways that make me happy.  I have two problems. First, I don't have, like, the willpower to resist the awure of Facebook, Reddit, Instagram, Twitter. And secondly, the corporations that run the social internet are not incentivized to provide me with information that is accurate or helpful. They are incentivized to provide me with information that will hold my attention and keep me on their platform while I am just advertising. And in my case, the information that holds my attention best is that which shocks and or appalls and or fascinates me. Like a horrifying story breaks and I keep refreshing and refreshing looking for new facts, but facts take time to establish and I can't wait. So instead, I skim through speculation and guesswork and hot takes all of which fills me without nourishing me. The social internet companies are happy because they've received and monetized many hours of my attention, but I don't think the world is better and more to the point, I don't think my life is better. Longtime viewers of Vlogbrothers will know that this is something I've struggled with for a while. I started my podcast The Anthropocene Reviewed in an attempt to pay more sustained and careful attention. I post much less frequently than I used to on Facebook, Reddit, Instagram, Twitter, but I still spend huge swaths of time there and all my attempts to go on an information diet or dumb down my phone have failed. So I'm gonna take a year off. I'm gonna block Facebook, Reddit, Instagram, Twitter from my web browsers and I'm gonna find a way to truly dumb down my phone so I literally cannot access these platforms that are occupying so much of my attention. And perhaps most radically, I'm gonna get my news from something called Newspapers. And during this year, I'm not gonna ask someone to post on my behalf. I just wanna see how it feels not to be in those places. I'm gonna start next month when the project for Awesome Ends, but here on YouTube, will be pretty much the same. Still a Vlogbrothers video every week. I'm actually hosting more Crash Course next year, which will be fun. So I'll still be around. In fact, hopefully with my attention less fractured, I'll be more present in the places that matter the most to me. I'm so fortunate that this community continues to be a really lovely and fulfilling place for me to hang out and I hope you feel the same way. So yeah, I'll be here. I just, you know, won't be in some of the other places. I'd be interested to hear from any of you who've tried a version of this or if you have any tips for me. I look forward as always to continuing the conversation and comments. Don't forget to be a voter. I'll see you tomorrow.


Great work. So first of all, who I am, I'm Gerard, I work for Red Hat. I'm living in China for many years. That's why I speak a little bit of Chinese. And I'm a principal software engineer for the unit called Developer Tools. So before Red Hat, I worked on large scale OpenStack deployments. I developed a lot of codes that deal with agile projects. And that probably also explains a little bit why I kind of care about what I'm doing here. So currently I'm working on container technology. Everything targeting Docker, Kubernetes, Potman, OpenShift. And specifically developer tools. The tools that I develop are all kind of utilizing virtualization to simplify a problem that we're having. These can be live work, HVM, Hyper-V, Hyper-Kit, and something else that we are doing, machine drivers. So part of my work is that I worked on Minicube. Probably people have used that before. It's almost essential if you want to learn about what Kubernetes is. So the project that I worked on at that moment is called Minishift. And now working on code-ready containers. So developer tools. Developer tools is within Red Hat a division that is kind of focusing on tooling that has to deal with developing container-based applications. Container-based applications is a completely different way of how you should look at your application. And for a lot of people that was kind of like how to start. So within Red Hat they saw that there were a lot of tools in the market. Messersphere and Kubernetes is not even a thing yet. And they thought, well, maybe we need something. And they called it ADB, the atomic developer bundle. They provided different tools to get you going on developing container-based applications. And over time that developed, just like Kubernetes became a thing, more like, well, we should have something that targets specifically how to develop applications targeting that. And that became Minishift. So Minishift started out as a prototype tool from, I'm not mistaking Jimmy Dyson, worked a lot on Kubernetes, but for Red Hat specifically on OpenShift. And he took the source code from Minicube, forked it, and changed some stuff, making it work for our purposes, which was good. It deployed a local OpenShift 3.0 cluster. It did it all in one, and it uses a method called OC ClusterUp. Everybody was happy because it worked. So that tool, being a prototype, was not perfect. So we took up the work and kind of worked on it, trying to make it stable and trying to get the stuff in there that we wanted to see. Because people use this tool eventually as kind of a means to learn about Kubernetes, learn about what OpenShift is. And especially a very important, develop and deploy applications in a very reliable way in a cluster that they have at that moment. And especially here, because it is not easy to get Kubernetes up, it's especially not easy to get OpenShift up and running.  That's certainly not something you could do as most developers, let alone that you have access to AWS or whatever. So that's why we've worked on this and we've noticed a lot. So one of the things, most of the things we learned was this, the lessons learned. And I'm pretty sure there's a guy there sitting who's from MiniCube, our colleagues in a way. So what we notice is networking always complicated deployment. If you understand how MiniCube works, how you understand how Docker for Windows or for Mac works, it's a virtual machine. And a virtual machine is not your native machine. There's networking involved, the virtual networking layer. So as soon as a company would deploy this kind of tool, we ran into issues like, oh, but I need to use a VPN to access my company resources. Well, that should not be an issue, right? But my VPN tool uses a route all. So every traffic, all of it will go through the VPN. Oh, that's painful, because that means that the access to that VM will also all of a sudden go over the VPN, which is in that moment not local anymore. So we ran into a lot of issues here. Also, the other stuff that we noticed is there were firewalls involved and proxies, especially on if you're doing Windows deployment. Tools like your virus scanner, McAfee, semantic endpoint protection, whatever tool they could be, they might inspect your packages and might in that case, hey, this is a network segment that we don't know, they would block the access. Or proxies even, and especially here proxies would be company proxies. Our resources need to be accessed on a different place or via a proxy to actually get access to it. So how do you get that in a VM properly to work? Local machine, it works, but why doesn't it work in MiniCube or MiniShift? And especially when images were pulled from the internet. We all know that most of the Kubernetes images and also for OpenShift, they live on, for instance, a registry. These registries are maybe operated by Google, Google Cloud Storage or Google Cloud Registry. Especially if you're here in China, most of my deployments would fail. And if I would explain to my colleagues why it failed, they would look at me and shrug, but it works for us. Yeah, but I think some of these images are actually hosted on a location that is not possible for me to pull from, right? So how to deal with proxies in that case or even registry mirrors. So this is a lot of stuff that we notice is mostly on networking things fail. We worked a lot with actually the MiniCube team also trying to resolve a lot of these issues, but some of them are really complicated. They were not easy to deal with. Besides that, we were also working on lip machine. If you know what lip machine is, any of you maybe? Okay, good.  So it's a library that the people at Docker made specifically for setting up Docker runtimes on platforms where they could self contain it. So even on Linux, for instance, you would run up or spin up a very simple VM and within that VM there would be a Docker container runtime environment. Well, that's great because that means that you can kind of replicate on other platforms. You're using a VM on Windows and a VM on macOS and it would all be similar in a way. However, this Docker library is dependent on the resources at that moment that Docker would put into it and the community effort. Docker decided at some point in time, well, this is not a library we will be using anymore, but we and MiniCube were relying on it. So what to do then? We can try to support it ourselves and that's kind of what we did is we forked off several of these drivers and we created machine drivers, but now it's still, it's in our maintenance with MiniCube trying to get that stability and it's hard because we are a small team, but we're like looking into what we can do there. But also the other problem that we're still having is we are forked from MiniCube. So we're not MiniCube and we had talked many times with several of these team members what we can do there. We might be able to integrate a way to post, start and pre-start to be able to actually get something in there that we can run our commands for deploying our tools. And a lot of these ideas did formalize, but they were not in the time schedule that we were trying to develop it. One of them that of course was integrated was Cube Admin now. But for our case, we would like to have had that earlier, but yeah, unfortunately. So what we did instead is we faked a lot of these issues, SSH issues we're trying to get access to the machine, stability issues with networking, especially even in lip machine we had many issues resolving around the idea of localization and internationalization. But we noticed that unfortunately for us it's very hard to deal with a fork project. It would have been better if we would have done that differently from the beginning. But when we started on the tool it was a prototype, it was not our project. But even the worst part of it was it was using a non-standard installation method. So it was not like open shift in production. And this is a very bad thing because if you're expecting to be able to run your application on this environment, but on your local desktop it worked, you push it to the cluster and then all of a sudden it would fail, which usually is the other way around. It works on my machine. So this was an issue. How are we going to solve that? And unfortunately this was also not a thing that they were able to solve for us because hey, you want a single node cluster, right? So now I'm going to talk a little bit about what then OpenShift 4 code ready containers and cluster API is. So OpenShift 4 is a new version. Yay. But just like the previous version of OpenShift it provides everything you want to get your source to running an application, what we call source to image. But it provides with that a lot more. It becomes a trusted enterprise Kubernetes solution, highly available, which actually is for us a thing that we don't need. An installer provisioned infrastructure, auto updates, operators, and it would be deployed on Red Hat CoreOS. But yeah, we want to provide a developer tool that you could run on your local machine. And they even came with, well, there's a new installer. This new installer is also a product from the lessons they learned related to the installers they had. They had Ansible scripts and stuff, and they had a different installation methods and it didn't work for us. So they looked at that and they came up, well, we'll have a new installer and the new installer will kind of work as what we will do with, for instance, the cluster API. It targets, for example, the cloud providers. When the first release came out, they targeted AWS specifically. But now over time it will support Azure and will also support to bring your own hardware and stuff. But usually what it will do is it will try to maintain the nodes in the cluster. And this is what we call the installer provided infrastructure API. With that it will create nodes that run CoreOS, Red Hat CoreOS. To do that, it actually creates minimal bootstrap and master nodes to form that control plane. This is all kind of like as what a cluster API would expect. So and after that, worker nodes are created using the cluster API. So how will that look like? So this is, for instance, your cloud provider. See it as your AWS or something It will create an initial bootstrap VM. This bootstrap VM actually encompasses kind of like a net CD. It's an initial start for your cluster. It's an ephemeral VM. It means that this VM will not stay around. After the cluster has been created, this VM is not needed anymore. So it will start it up and it will start the installation according to the things you've provided, the setting files. It uses ignition for that. And at that same moment, with Terraform, it has created several masters to create your high available environment. And then it will wait around for the master nodes until the bootstrap VM is completely ready and serves up the configuration file that is needed to deploy the master nodes. So you will never have a master node that is specific to be started first and has all the resources to create the other ones. No, all the masters will be provisioned and started and created at the same time with the information from the bootstrap VM. So after that is done, you get rid of the bootstrap VM. After that cluster API comes into play. So the cluster API is a way to deal with the creation of nodes within a very general way. For instance, if you want to create nodes on a platform like Amazon, you don't want to know and specifically want to know the Amazon API to talk from your cluster how to create these nodes. So for day one, there's an installation of the cluster and for day two operations, it deals with management, how to scale out, how to maintain them. So this is what it will look like then. After the masters are created, the cluster is ready in a way, but you can't run a workload. The masters, the control plane is marked as tainted. I will not run your workload. So at that moment, it will just instruct. I want worker nodes now and these work kind of like any kind of resource kind of like a replica set or a bloop deployment set. I'm telling it, I want several of these and therefore the workers will be created and it follows the same procedure in a way. It will create with ignition a request to, hey, I want now something that looks like a worker ignition file. It talks to the control plane, it retrieves that definition and those nodes will be created. So great, but this is mostly targeting cloud providers. So for us that wouldn't work. So how do you develop this on a developer environment that's local? How do you're going to test actually that something for the cluster API works as expected? So one of the things that we did in our teams is we worked on the LibVert cluster API, specifically a provider for the cluster API that deals with local LibVert environments. So in this repository, you can find more information about that for sure. I will later actually show a video about that, a short demo. It's still for now in our situation, it creates the bootstrap using Terraform. So it will look like this. So there will be an operating system with a virtual machine monitor, in this case LibVert. There's a bootstrap that gets created and the same masters. Exactly the same situation. So for the LibVert provider there will be no difference in how we deploy. And then again, we instruct the cluster API to create the worker nodes. But then, that's not what we want. If you want to have a development tool locally, we don't want to create a high available environment. So we want a tool that provides a local open shift forecluster. We can have a new start, luckily. We have a new tool and the opportunity needs to do that. But hey, it needs to be familiar. Okay, it needs to be simple to use. It needs to do start, stop, delete, and set up. And emphasize here on set up. So we wanted to stay as close as possible close to what MiniCube did. This is what we have done before. That's the same as we did with MiniShift. So we want to do that again because this is what people expect. Although we do introduce a new command like set up, we want to be able to take away the burden of getting it up and running easily. So, but then it needs to be configured as a single node cluster. So no high availability. It needs to be targeting Linux windows and macOS. And it needs to be optimized for use with hypervisors. So this is actually kind of where the problem for our start it is. More like how do we do that then? So let me see. So we created a single node cluster according to this repo where we prefer to deploy master and worker on a developer machine in a single VM instance. Which means that we needed to disable certain things. We untamed the virtual machine. And now what we do at the end is we create actually a VM image. Very simple. We bundle it up. This tail took away the problem for us that we had with actual packaging it up. Because when we did an installation before MiniShift, people would start it. It will pull images from the network. We would touch remote registries. These might not work because there was no network connectivity or it was burdened. So now you download a whole bundle of a VM and at that moment when you do start it unpacks it. It starts the VM and everything is there. So the only problems that you will encounter is the cluster is up and then. So if the network is then unavailable that's a different situation. At least you have your cluster. Yeah? So people said but hey but then I have a download whether it's 1.9G or more. Well if you do a stop, start, delete, start, delete, stop whatever order you do that. As soon as you deleted something before with MiniShift or MiniCube, this whole process of repulling happens again and you're also pulling in that same amount of data. So wouldn't it be better than in that case the use of VM and at least what we got is it's a reliable way. At least for our situation this works perfectly. If we want to do nightly releases for instance of OpenShift or even Kubernetes it's slightly more difficult because you're not going to create these images. Although we're now considering maybe actually to do that. Yeah? So but then there's another thing. People still actually want to be able to scale out. The machine said they ask us. But now I have that single node VM, the single node cluster. Is it possible to actually use the cluster API? Yes it is. We are now at the moment still developing it. It's kind of a work in progress.  But it's actually possible to actually also talk to the same environment and say well scale out. I have a single node cluster but now I want several workers. Is that possible? Yeah sure. Change the replica set and it will create for you new workers because it will be able to talk at that moment to your local liver demon. So that will look like this. This is kind of at the moment the handwork you need to do a little. You need to enable liver to listen. You will need to be able to talk to this endpoint. It has to be very specific because it's now hard-coded in the in the livered environment. But that's actually kind of what we always deploy. So this should work. We changed the replicas from zero to actually what you want. And it should be able to spin up your worker nodes. Actually it says here zero but it should be two. So now the current state that we have with code ready containers. We are able to deploy on livered and KVM as the original targets. We had a lot of good feedback about that. We are still now working on the actual hyperkits solution. We bumped into some issues but they were related to some driver issues. We have resolved them now and they will be proposed upstream. And we're kind of now looking at Hyper-V. I'm just beginning to do that. I'm working on Windows actually for this also at this point. But we're expecting to have this also maybe in a short time to be able to have Hyper-V support plus virtual box. So I see that the time is quite short. Future. As I said already we want to be able to work on Hyper-V. But this needs specific support. If you know if you're having a cluster you need to be able to use DNS. And specifically for OpenShift it will actually have inter cluster communication based on domain names. So we need to provide the DNS solution. We've been testing it now for virtual box and it works perfectly. So we'll be able to see if this will also work for Hyper-V. Our next step after that is we are anticipating really to release an upstream project for this. Mini-Shift was always upstream first but unfortunately for this situation now is how OpenShift got released. We have to kind of do the reverse. We're now looking at if Fedora CoreS will have an image for that or CentOS to provide our basis for that. But the other stuff that we're actually also looking into is done. Well besides that we could also integrate tools for Pubman and Builder. We have been working before with people who did the Boot to Pubman project for that. And we're trying to see if we can help out with harmonizing some of these images and tooling set for that. We're also looking at the machine drivers again. Especially for Minicube this will be very helpful. We've solved a lot of issues that are related to networking like static IPing and we'd like to see how we can help with that to get that up and running for them. And more cooperation hopefully in the future with them. So the how about then? I've talked about possible multi-node clusters on Libvert which is kind of similar in the sense of like getting it onto a cloud provider because there is a provider for that. But how about Hyper-V then? At the moment there is no support or no cluster API targeting Hyper-Vs particularly. There is now work ongoing for Azure and we hope to leverage a lot of the same things. But the way that communication is handled is slightly different. So we're looking at how it's possible to kind of have an intermediate. If you want to do that on your local machine that understands the WinRM protocol for management to actually start local machines on Hyper-V. This is very preliminary. We haven't made any decision. We kind of have the same problem for Hyper-Kit. Hyper-Kit itself has no management tooling whatsoever. So there are no tools actually to easily deal with lifecycle of that. So is there something that we might have to create for that if we really want to create a local cluster API provider for that? And these are questions that we have and we'd like to seriously to hear from people if what their thoughts about that is. So I will stop here. I would like to thank you. That's my WeChat if you want to sync up and talk to me. Again if you want to send me an email particularly about MiniShift or Code Ready containers please send it to Red Hat. But if you have questions about community in general because a lot of people know me from there you can also use my personal address. Okay. So I want to open the floor for questions and answers. Always people in the first row. Hi. Thank you for your presentation. I have a question. Actually I think I misunderstood the word desktop virtualization because what I was trying to do is to put the GUI applications inside a container and then managed by Kubernetes. So actually we are already succeeded in putting the Linux-based application inside the container. Right. My question is is it possible to run the Windows-based GUI application inside the container and manage it by Kubernetes. Thank you. Well that's not the purpose of our project but I know that people have been looking at that especially specifically for Windows containers and stuff. I wouldn't be able to answer that for you. I could ask around what we can do about that because one of the things that we even as MiniCube also talked about many times people want to be able to run a local cluster maybe from their VM or whatever that talks to multiple Windows service in their environment or whatever or virtual machines that run that. At the moment we don't have a good solution for that. I have to be honest about that. Thank you. I use CLC and it already is a much better experience compared to running CLC before on AWS. So my question is this. So in MiniShift there is the profile command. Right, right, right. Okay so in MiniShift and in MiniCube you can have multiple instances on your machine which is if you're working on different projects or different streams it could be very helpful. I understand that. For MiniShift this was possible and for MiniCube because the resources that you will use on a machine were kind of quite minimal. It wasn't that much. So at this moment since we're quite early with the code ready containers we have decided to be now a single profile, a single instance. But in future it is possible for us to very easily provide the support to have multiple instances. We have everything in our code base already handling this. There are multiple ways to talk to the VM. We have names properly coded for that. We could even have multiple virtual machines within an instance like for instance a master and a worker. So we already have support for multi-node cluster. So we have support for that in future but at this point in time it's not something we have focused on. We've now only got the first alpha release out for I think, is it three, four weeks? So it's very early on but I would definitely see people requesting it. So yes, it's an option. It's possible. I just can't tell you when. Okay. Well I would like to thank everybody then. If there are more questions, may you end, Tima? Okay, thank you.


You know, every time I have been to any such conference, there are a few words which have been thrown at me, like, of course, Millennial, storytelling, connected world, et cetera, et cetera. And I've been told every time something will be dead, you know, television will be dead, brands will be dead, advertising agency will be dead, brand builders will be dead, somebody will be dead because millennials are connected and they are doing a lot of storytelling in an interconnected world. So what I did, I actually took out three pictures from the internet from three different websites and millennials are buying a lot of these. This is a white tee.  So once you look at that, there is no difference you can feel. So, you know, like these three are pictures from, these three are pictures from three different brands. The beauty of it is one of them is 6,800 bucks. One is 600 bucks. One is 135 bucks. And that 135 rupees, people will bargain. You know, can I get three of them for 300 kind of stuff? But the other one, they're willing to pay 6,800. So if I tell you the brands, you will actually trust me. The first brand is Prada. The second one is H&M. And the third one is FBB, right? The millennial who is supposedly having a lot of information and they don't really care about brands. They're so well connected and they're telling stories to each other. They pay 6,800 for a white tee and 135 for another white tee. So which means, before we ask ourselves this question, are brands really relevant? I think we need to keep on looking at some of their behavior. And keeping that in mind, I want to have the first question. Okay, I think I have the questions written down. It'll be easier. Yeah, so I will... I'm not a millennial, so I will never pay 6,800 for a white tee. You know, luckily. So I think it's supposed to be information overload. And especially the millennials, they know everything. They know everything about everybody. They know when, you know, like Muriniya will join and Pochettino will get sacked. So I'm a bit of a football fan. So they know everything, but they still are buying 6,800 versus 135 and after bargain. So my question to Rahul, Rahul works for Jeep. Rahul, what happens to the role of brand in this kind of information overload, you know? We are seeing massive amount of information supposedly. What happens with this information overload? So Partha, the role of a brand is extremely important in the age of information overload. You can't really ignore what the brand stands for. As you rightly said, that brand is a shortcut to all the information that a customer needs on a particular product or a service. I completely agree on the point that there is too much of information overload just on specific to my industry. There are 24 different touch points before a customer will go and read or understand before he goes and buys a vehicle. And every of each of those 24 touch points further has around more than 20 or at least 50 different channels to get that information. Which at this point in time, we are talking about 50 different touch points for a brand to really communicate or be relevant when it comes to people going and buying a vehicle. There are a lot of sites which compare one vehicle to another. There is a lot of journalists who write reviews about it. There is television, there is digital, there is out of home. There is so much of information overload. And what actually this is doing is, I think to some extent it is helping, but it's also confusing the buyers to a greater extent. So I think the role of a brand really plays a very important part over here in terms of differentiating and then also putting metrics to the information. What is true, what is fake news or what is editorial which does not have any background. So that is what I would say what's happening to the brands in the age of information overload. So it's a very interesting point. You are saying that when there is an information overload, the role of brand becomes even more important. Extremely important. So or they used to claim supposedly that brand is a shortcut for information. So when you don't have information, then you trust a brand. Like typically Apple buyers will never know the configuration of a phone. Most of the Apple buyers don't know the configuration of a phone. They say if it's Apple, it has to be good. So you have got whatever, 100 GB, I must be having 200 GB. That kind of a feeling. But the Android users are very, very clear about their specs and stuff like that. So you're saying the reason Apple has that kind of a following and it's because a brand is stronger and in a world of information it gets even stronger. So when we launched the Jeep brand in 2017, the Compass was launched in 2017, we had great success. So we were selling like 3,500 cars a month. And then we did a small survey to understand why customers are choosing a Jeep and not something else. And there were 56% of the people who said we bought it for the brand. Forget what others are saying, what the reviews are saying. There you go. So it's so much of, yeah. Just look at the brand name. And with more information, it becomes more important. I guess there must be a threshold point where, as we were discussing, if there is too much of information, it also leads to confusion. And you just then go and make some decision based on, there could be then several other surrogate methods. For example, you would just ask a friend or somebody you trust. Since you bought this topic, so I think I'll go back to Sapna now. This is the whole world of peer-to-peer. I think the guy who started Undercurrent, he said a very fantastic thing once. I still remember. One very famous tweet of his said, I talk about your brand to my friend, not because I like your brand, but because I like my friend. I didn't quite understand it, but sounded really profound. And then I slowly kind of figured out what he meant. In a world where peer-to-peer conversation is far more important than information coming from brands, because there is a failure of institutions. I'm not referring to political situation in the state, nothing of that sort. But still there is a failure of institutions. Institutions are failing us. Therefore people have started believing in each other more. In that kind of a scenario, especially in your category, where people are selling and buying peer-to-peer product, what is the role of a platform brand? I mean, why is, say, a platform brand at all needed? I would say it's not just, you know, I was thinking about it. It's not just the category that I work in, in peer-to-peer classifieds. In general, if I think about it, I started my career in PNG. And Narasimha Niswar, who was there, the previous speaker, he was my colleague, and we worked at Rekit as well. And back in the days when we used to make the marketing plans, we essentially had, you know, two or three elements. There was the TV was there, there was some radio, there was some out-of-home print was there. So these were the main staples. So those were the opportunity points for a brand to talk to the consumer. But now as time has changed, if you think about it, the opportunities for the brand to talk to the consumer is far fewer than the number of opportunities that other people have to talk about your brand to anybody else, you know, anybody you're targeting. So that brings the relevance of peer-to-peer. And hence the number of touchpoints as a marketer that I have is far fewer than the touchpoints that other people would have. So it becomes very essential that, you know, you have a pulse, you have an understanding of where the conversation is going, what are the people talking about, and talking specifically now coming to OLX. Given that it's a peer-to-peer transaction brand, it becomes very important for us to understand what people are talking about. You know, it's also, given that it's a transaction brand, trust and safety becomes very important. So for example, there's a particular kind of fraud which is very prevalent now for digital money transfer. It's called UPI fraud. Now as a brand, how much ever I try to educate the consumer beyond a point, you know, I have to depend on the community at large to educate, to disseminate the information and try to make it positive for my brand. Just extending this thought one more. I mean, any of you can take this. You know, like, that's fine, that trying to understand the peer-to-peer conversation and possibly using that as the biggest source of cultural insights. Fantastic. But today when I say try to book a hotel, when I'm taking a trip, I'm trying to book a hotel. I don't even look at the picture that the hotel site puts because I know that, I mean, sorry, I've been in the profession for long enough. You know, how to make an ordinary thing look out of the ordinary, right? So I actually look for consumer photographs, you know, to understand what the hotel would be. I have no faith in the hotel brand to even give me a picture. Forget about the write-up. Write-up, they will talk about a pillow like as if it has just landed from the space. So that I ignore, of course, many people ignore. But even a picture we have started ignoring. So what happens when the faith in peer-to-peer is that much?  One of the key thing here is that the brands have somewhere need to really work on the authenticity. And there's a deficit of, I would not say deficit, but there is a gap in terms of the trust which we exhibit. Because somewhere the way the brand building got evolved is that you have to show the best and the perfect towards the customer. And at this juncture, we are working into an open kitchen format where the kitchen is seen by your customer. So they know what's wrong in what you're doing and what is good in it. And the brands have to somewhere come to a point saying that we have to accept the fact that these are the things we are good at and these are the things we are average at. And the customer is buying you for what you're good at. They're not buying the whole thing. And as rightly you said, if you look at a travelling piece and all, I would go for a customer review. I'd also go for a family review. If I'm a family customer, I'll go for a youth review. So I know that it's more authentic and it has not been written by a content writer which will talk the language of a brochure or a website translated into a thing. And there's a lot of work which is going on and that's where this piece has to... So what I'm hearing you say is that if you go back to the history of brands, it actually started with authenticity. Brands were supposed to be authentic and that's why they were a source of trust, faith, belief, whatever. Somewhere down the line, they lost that authenticity and people went back to peer-to-peer authenticity which is... So if brands are getting back the authenticity, so there's no reason for them to feel threatened ever in the peer-to-peer world. They shouldn't, right? Because the more they are authentic, I think greater will be the validation from the consumer today. Because earlier in the brochure universe, you could put out whatever you wanted and there was no way for a regular consumer like you and me to evaluate it. Today, the minute he puts out a fake review of a pillow that's just come from space, there are five actual consumers going to thrash that saying, you know, the truth is far from reality and that's not the way it's going to be. So your point's correct on this. We are going back to basics at that level where if authenticity is not there, there is no role for that brand. Superb. So since we are on authenticity and kind of the added benefit to authenticity, I would say is transparency. So obviously now the question goes to Majid. Majid is with Biketan and he would be the best guy to tell us what is happening to transparency and authenticity. From a brand's perspective, why would I believe a brand that in the world where the biggest brand which is the president of the U.S. has built his brand on something called fake news? So why would I believe a brand? Thanks to Jitain and Rahul as well. They brought in authenticity and fake news. So from Biketan's perspective and from media's perspective, it's very important to be right than be first. Because today what's happening with the low cost data and smartphone evolution, what's happened is everybody is the content publisher today. So even as the news is happening or even if the news has not happened, the update is already right there, right? And that's where the issues are because fake news, there's a lot of end people that's when they come back to a brand like Biketan which is a 93-year-old legacy brand, content curation, there's a lot of unbiased news reporting. And then they come back and look at the kind of content which is there. I'll give you an example. This happened in 2016 when a chief minister then Dr. Jai Lalata was admitted at the hospital and there was a news which broke out that she's no more. And that news was all over the internet and some media publishing houses in fact went on to publish it. And later they had to retract this news back. While we had this news, we knew this news, it wasn't coming from an authentic source. So we didn't want to be the first to publish it. We were holding it back while a lot of leading news channels went on to publish this, but we were holding this news back because since it wasn't credible, it wasn't authentic. There was no point going and publishing. So it's very, very important for brands like us to be right and be first because that's what we bring in. The battle with time is already lost because someone has already uploaded or tweeted about it. I really can't go ahead and fight my battle with Twitter. But why people come back to a portal or a content like Biketan is because of the perspectives we bring behind the scenes. What's the truth and that's what people come down and research on those kinds of content with us. So that's what we go ahead and do. So okay, I can't help but ask you this question. You're almost breaking my heart by saying that there is nothing called breaking news. So there are brands which have been created on the platform of breaking news in media. So what happens to those brands? So again if you look at from our perspective, so we are a magazine brand. We moved into dotcom. So right now what's happened is we have a different content team which looks at breaking and then there's another team which looks at this breaking news.  So there are certain, not every news is breaking news, right? So there are certain news which goes in for, like you said, your millennial audiences who like snackable content. So there's perspective content, there's snackable content. There's a mix of both content because we have different audiences who consume different content. But we have different teams who manage both of it. Breaking news is definitely there but only if it's authenticated. Because someone is, the news had come out on social media and news channel that chief minister is no more. We didn't go on and produce but while it was a breaking news but we know it wasn't authentic. So we still hold on to it until it's not authentic and from a credible source we don't really want to go ahead and do everything very clear about that. So this is like that famous thing where they say Morgan Freeman has been killed by the internet some, you know, 17, 18 times. He says that I wake up and look at the internet to figure out if I'm alive or not.  So while the news is there on the social media, what happens is people come back, they research whether this news is authentic or not. Because they know there's a credible source, like figure in which is there where I could go back and see if this news is authentic or not. So while it's already there on the internet, there's always people who come back, research this content and they know it's not authentic and I should not. There is a reactive audiences but then that's what we bring to the table. Because we've created that, the content and the unbiased content which we brought in so that's why people come back to us. So since Daily Hunt is a little faster, I would say, than a magazine, what is your point of view on that? Thank you, thank you. What is your point of view on that? Thank you for the vote of confidence. Actually, Vicodin is also on our platform and honestly trusted and valued partner. But what works for somebody like us is, and I absolutely second what he just said purely because this is not fastest finger first, right? We have a fiduciary responsibility to be honest and informing the public in the right space. So I concur with both his points. A, we can't be fastest finger first and somewhere where we get in for somebody like us, technically we are always first. Because from an aggregation, no matter who breaks it, we will always get it alongside with that guy. So at that level, fastest finger first is taken care of. But we always provide another perspective to it. Like a case in point, if you today look at Daily Hunt, the product and let's say, and you clicked on Maharashtra State Election and honestly there were two perspectives as to at any given point of time who's making. We were conscious enough, aware enough that looking at the pace of development, we needed to give both perspectives. And from both quote unquote sources or both quote unquote sides. So A, it's extremely important to be aware of what's happening in the market and what you're doing because there is a sense of responsibility towards it. But having said that, the trust quotient, the fact that you need to be validated and for somebody like us who doesn't have any UGC on our platform, always throw in a dedicated partner source that kind of puts us in the safe zone with consumers. Hence, we have valuable consumers like us who validate us on public forums. That's a very interesting perspective. But you said something I want to pick up on that and maybe that is my next question. You said that you don't have UGC on your content. Today what I'm seeing, even in the world of publishing, any UGC which has got more than 5,000 followers becomes a publisher, more or less. So with this kind of lowered entry barrier, what do you think? I mean, why would brands spend on overheads and why would brand spend on building the brand and connecting with people? What is the need? So at one level as a marketer, I'll need to concur that I see some set of polarization happening. I see, and some of us were chatting before, I see big brands wanting to invest in overarching thoughts but wanting to activate it on ground using micro-influences, no doubt on that. And one is seeing there also the same conversations playing out of being authentic, real, having honest conversations. If those are missing, those are fly-by-night operators in influencer space, if I may say so. The genuinely big guys are authentic, they are valid and they have, I think, seen us in a test of time. And I can just name a few just for the, you know, for the heck of it. Like for example, a Tech Guruji or a, you know, these are the kind of guys who've done, you know, good old-fashioned work, they've built their base, they are known for their specific verticals and I know a lot of brands who want to gravitate with people like them. So yes, there is a case for influencers but there is definitely a case for marketers to be aware of how much do we want to get sucked down to this micro-influencer, you know, trained for lack of a better word. And within that also you need to be careful whether they are real or they are, you know, somewhere in between or they are technically guns on hire. So we need to be worried about that as well. Okay, sorry. So what is happening is as marketers we are also struggling with trying to reach the consumers. So it's a very hackneyed word to say but the viewership is all fragmented. So we don't find people converging at any one place and that's why, you know, there are these measures of going to micro-influencers, trying to go to sites, even if, particular platforms, even if we can get a few thousand consumers from here, you know, from there and from everywhere. And I also wanted to mention another point that we were talking of the peer-to-peer influence and the fact that any small thing on the internet can sometimes unnerve a marketer. If I have a problem today with my washing machine I would go on to, let's say it's an IFB, I go on to Twitter and I lodge in a complaint there and Twitter is very quick to react. And they would immediately say please DM us or we will DM you.  And the reason for that is that, you know, they don't want these negative conversations or anything which doesn't put the brand in a good light to happen online. So even if it might be, you know, a very small remark somewhere, the brands do feel the fear that it would have a negative impact. So there is a sense of insecurity, a sense of trying to control things because in traditional media that was never a problem. But in digital media that is a problem that sometimes things can blow out of proportion. The most innocuous of things can blow out of proportion and you want to control it. So you want to have a feeling of control and put your guards. Okay. Jithan, Samir said that how much you want to get sucked in by influencers? You are in fashion business. So how much do you want to get sucked in by the influencer? And I just want to, before you start, I just want to tell a very small anecdote.  Don't listen to anybody else. I stood up and said, no, no, no, you guys have too much of opinion. Listen to other people. Develop perspective. Opinion without perspective is nothing. So listen to everybody. Don't listen to these people. Everybody says listen to your heart. Your heart is usually rubbish. So unless you develop perspective, when you are 20-year-old, your heart is not everything. You need to develop perspective. Today your world especially, fashion world is completely, you know, controlled almost by these very strong opinion leaders and micro-influencers.  You know, once I met somebody, I said, oh, we have got 15,000 followers. I said, no, 16,400. I said, wow, that's outstanding. So, you know, like how do you handle and how do you navigate a brand in the world of so many experts and you must be dealing with millions of them, right? I would first define what is an influencer because the definition of influencer for me took a good seven to eight years to understand who is an influencer. So initially, when this whole journey of influencer management started, we said we have to hire three or four people who have a very strong social media presence. And if I look back, those three, four people are not existing currently as we talk. So what we realize is that there are three types of influencers which are available. And brand needs to be very particular about what are they trying to do with this because there is a reach influencer which is actually like a print in an offline medium who is going to just put up a post or a tweet and you have reached X amount of people and then you should be happy about it. But there is no engagement there, there is no affinity there because that person is going to immediately after two hours post for some other brand. So you need to be mentally prepared for it. Then there is this domain expertise which comes. So let's say in my case a fashion editor or in a paint industry architect or auto expert. These are domain guys and there is somewhere a B2B conversation happening where it is a very product level, occasion driven conversation. But they cannot give you a mass reach. So if you compare the celebrity influencer to a fashion editor, the reach will differ. So there you have to evaluate them at an engagement level, at a product level. And the third piece is the peer-to-peer and which is what we are talking about the college influencers and students and we have identified a whole lot of it and we are working with them closely. And the most interesting thing is if you do a mismatch of either of this and I have done both of them, it backfires. So you get a celebrity to interact with your customer. The customer feels so intimidated he will not even speak to the celebrity. And then if you get a fashion student to interact with your fashion editor or a prosumer type of a customer, he will feel so down with that he will not interact. So either of this doesn't work. And I must tell you that the power of influencer is internally and externally both. So internally if you have to get things done faster, you need an influencer to talk about it. Whether it is from a domain or from a celebrity perspective. And the other challenge, in fact we just did one consumer promotion where we gave a headphone of a renowned brand. And I got a message from a guy based out of Pune. He has a YouTube channel and he has around 5000 odd people and he reviews technology products and he wrote to me saying I bought this headphone so he purchased fashion from me and we have given him a headphone free. But he reviewed that headphone and said this headphone is of not good quality and you need to change it for me otherwise I will publish this video. And I need to call him and talk to him and understand that this is not my core product. My core product is something else. I have given you a consumer offer but you said that you have given me so you are responsible for it. So I am saying it can go either way. So I think my big understanding is that you have to constantly keep on evaluating an influencer strategy based on the requirement of the brand. And as we all know that this whole peer level thing is working but reach is also extremely critical because as we are talking about brand authenticity when you take a very high level celeb and thinking that these many tweets and these many reach that authenticity still is a question mark. So you have to work in the midway with a domain specialist and a peer level and constantly work on that is what our learning will be. But my question a little differently is so what happens to the role of the brand in this world of influences? I mean do you think the brand holds the ultimate authority in this conversation? Do you think the brand can control this conversation or steer the conversation? Control is a bad word. Do you think the brand can steer the conversation? Or do you think it's actually the influencer who develop the conversation and brand has to just write it? So I will tell you two things here. I think what brands are actually very struggling out to be part of the conversation. Now whether it goes towards the brand or against the brand today how do you close a conversation is more important than how do you start the conversation. And as you rightly said that not all the conversation will be started by the brand because we are going into a co-creation space. But it is important that how does the brand takes the opportunity of talking about something. So let's say in terms of a domain expert talking about it. That's a very easier way to handle because it's about a product and you are very much in control of it and you can close it. But let's say there is one person somewhere in Delhi or in Lucknow has you know written to you on a Twitter or a Facebook. That conversation can go either way. And then you have to handle it either offline or online. So it can go either ways but I am saying brands cannot shy away from this conversation and I don't think brands should even try to control this conversation because it's a futile exercise and I don't think that's possible right now. One last question on this to Rahul. Because I have seen auto brands spend this proportionate amount of money for some five people you know auto car you know drive India those kind of five or seven people disproportionate amount of money is spent hoping that they will eventually influence the audience. Do you think the audience actually connect with that five magazines you know what I am talking about. And why is there a change in the approach of auto brands in influencer management. Very good question Partha. The names that you just took the auto car and so there are top five or six seven top magazines who have built their own identity and they have been viewed as one of the most authentic people who can review a car right. And after being in this industry for more than 10 years now I completely trust their judgment when it comes to they writing about a particular product. Rarely I have seen that they've been influenced by a vehicle manufacturer or a company or a brand or paid money to write a false review about the brand because that would hit their credibility and their brand and they would lose trust. So no matter how much money do you spend on an event and probably you welcome them into a five-star hotel and give them a nice treatment they would give you an authentic review about the car or about the product that they are feeling. Touching back on what Jethan was saying and what you asked him that will the influencer drive the brand. What I honestly feel is the brand has to stand on its own. The brand has to be so strong. See influencers and the brand investors are going to add only those five ten percent more to what the brand is already doing.  Of course you can afford to say that if the brand you handle is called Jeep. If it was called Morris Garage would have been another story. Okay I think we are slightly over time. What a minute. So I get this yellow sheet which says all kind of things and I can't like read it out it's so rude. No no no it's a very sweet one. I think what I could conclude from all the people who are practicing like brand owners one simple thing that it doesn't matter whether millionaires are very super connected and they are telling stories in this connected world and information overload back to basics is what the story of brands are. Be authentic, be true to what you make to start with make something interesting. Stay true to that. Have faith in your authenticity and your backbone and then brands will still remain as relevant as they were. This is what I'm hearing. Do you think we have a question from the audience so we can wrap up? But Partha you didn't conclude who's dead. Who is dead? Who's dead? We don't know. I think see one thing is for sure. Brands are not dead. I was so hoping that this panel will tell me that brands are dead. So I don't know whether from the morning anything has been killed yet but I was so hoping that somebody will say brands are dead but looks like it's not. Brands are alive and kicking. And agencies are alive. Agencies are alive. So there we go. I'm like very happy. I can go back and sleep well tonight. Actually we're doing the questions offline. Sorry? We can have the question answered but offline, not right now. Offline? Okay. So any of you have any pressing questions to any of these fantastic panelists? Please catch them anywhere and ask the question. Thank you very much. I think I learned a lot sitting here. Hopefully the audience also learned something. Thank you very much. We have a huge round of applause please.