Everybody forced here ripping a box or even five box. I should say Baseball box for Stephen Jay Stevens got to 2022 top scrum baseball Jumbos to 2022 Bowman sterling from 2022 and 2022 luminaries as well. Let's start with top scrum We'll go to sterling and then finish with luminaries got two silver packs as well. Appreciate it. Stephen. Good luck, buddy I won't say anything out loud Steve We got to make it worth it We'll stuck together here Prism refractor sterling Marta followed by a refractor rookie Otto and Miguel Sanchez 147 of 499 rookie refractor Rwanzi Contreras Jesse Winker a manual class a refractor. Yeah, the Warriors are three and seven. I mean the magic beat them Magic whipped them up. I mean magic great team. So no shame in that New classics Tatis prison refractor Brian Anderson base rookie Otto Reaver San Martin Wayne right refractor, I don't want to mess them too much though, but yeah They're like release. They're like pretty darn stuck together Even like a little little bend doesn't do a whole lot Hard of the city Peter Lonzo Freddie Freeman a rookie base Otto Ronnie Dawson a Closet refractor again. Yeah, it's just annoying to rip it doesn't really into the car It's just annoying to rip new classics Devers prison refractor Tyler Stevenson and refractor Anthony Rizzo Karen Durand rookie future stars a rosa reina a green wave Freddy Freeman Nice vet green wave 58 of 99 Yellow chain refractor Rafael Devers Part of the city Harper Otani 87 refractor Verlander. Ooh a gold speckle That means it's a short print, right? I don't think there's gold speckle like regular base or autos. I don't think How to find out Miguel Cabrera Gold speckle short print image variation 27 out of 50 That is sick Steve buddy congrats on that one. That's so sick. I'm gonna mag that prison rookie Stuart Fairchild base rookie Otto Alex Wells Fractor rookie Sammy long Yeah, that'll do for the first box for sure still have another auto coming. I think we had four Yeah, just four autos so far please Robert wonder Franco 87 refractor Miguel Cabrera Trade Turner Prism Andrew McCutcheon refractor Shamanaya see a purple speckle probably a rookie auto or an auto of some sort I guess purple sorry doesn't necessarily have to be rookie Wander rookie base Ryan mayhew Votto and pirates max crannick on the purple speckle rookie auto 292 of 299 Geolino refractor win a green refractor now. This has been a really good box No huge autos, but I mean it's a good color Wander and cruise base obviously the big one was the gold speckle and it's a green rookie refractor Tyler McGill All right 75 and 99 Prism sunny gray refractor rookie Sammy long The one silver pack now in the other after the other box or not a refractor next up You got pools on one sterling. That's crazy Bowman sterling top sterling Magenta speckle rookie steward fairchild numbered 303 of 350 Rookie base auto Chas McCormick had that Fitting card for his rookie auto because he had that game saving catch last night pretty much Wouldn't have ended the game, but in my opinion it would have basically You know It would have been in direct jeopardy Prism Christian Yelich rookie refractor Matt Veerling Castro hard of the city Max Muncie purple speckle rookie auto Zach pop 920 299 refractor of you on one caught You three Ellie's in a break easy man. You're crushing it. I got a place in the big now I mean I pulled to the gold speckle but a big auto New classics your dawn prism rookie Brian Della Cruz refractor Wilson Contreras Future stars Kyle Lewis wonder Franco 87 refractor you on one cutter new classics Turner prism refractor Kbert Ruiz refractor Tyler Stevenson Kibrian Hayes Yelich refractor rookie Tyler McGill prism Cedric Mullins With a base rookie auto of Yanni Hernandez glass now refractor Gladdy Jr. Fado co-ar rookie refractor Wander base New classics tatees photo negative JT real Muto Prism Anthony Rendon base rookie auto John Heasley rookie refractor Jose Siri O'Neill Cruz rookie base part of the city Tim Anderson shohio Tani rookie refractor Shane Boz Prism rookie Riley Adams Aqua wave rookie auto Luke Williams 112 of 199 and a Matthew or Matt beerling rookie refractor Bowman Stirling time give me one sec To Bowman Stirling's now the Milwaukee Bucks are eight. No rookie refractor Mackenzie Gore 15 of 199 and Base auto Harry Ford to start nice start Tag Spencer Strider rookie base a rookie mini diamond Roanze Contreras 71 of two fit or 71 of 150 and base auto. You'll see our Garcia Press the auto Bernabelle get some sleeves. We got a black atomic coming Lidolo and Torkelson Black atomic milk car Perez auto one out of ten nice prospect it and Stirling tech rookie Julio Rodriguez 24 of 99 What a sick pack there we go Steve J rod Stirling tech rookie Abrams base That was a very good pack Was a Siri base auto Christian Hernandez nice hit there great box here Welker and Joe Ryan It's auto Carlos culmen Aras One more Stirling base auto Coulson Montgomery Press the auto Bernabelle base auto Ezekiel Tovar Mr. Fairchild Nikola Dolo Spencer Torkelson Mini diamond denser Guzman two of 150 and base out of Miss A. Larbina Some nice prospect hits Deekman and Ernie Clements Two more Stirling mini boxes than luminaries Victor Acosta base prospect auto Baz and Marsh Brandon Marsh rookie 75 of 75 magenta or fuchsia And a wave auto of Hedbert Perez 27 of 125 Bobby Whit jr. Rookie base and a white park in luminaries It is a Jersey auto of Eddie Murray five out of 15 Hall of Famer Eddie Murray Nice one there Number one AL home runs tall 1981 with 22. There we go. Thanks again, Stephen. Appreciate it, buddy. We'll get it right out to you


Thanks for coming and thanks again for a great day yesterday from Sailor and another good day today. I wanted to say a few remarks about our introductory speaker, our lead speaker, Kenneth Green, who actually goes by Casey. Casey is the founding director of the Campus Computing Project. It's the largest and actually longest standing for the last 23 years, as a matter of fact, of the role of computing and learning and information and technology in higher education here in the U.S. The Campus Computing Project is used by folks like myself in the private sector running businesses and people like yourselves in the education market really as really the de facto barometer by both campus leadership and the private sector, and it's really become the definitive source of data over the last 23 years for information and insight about information technology, planning and policy issues affecting U.S. colleges. Casey also serves as the senior research consultant at Inside Higher Education and directs the Inside Higher Education's national surveys of presidents, provosts, and other senior campus administration. Casey's also co-authored and has been an editor for over 20 books published for search and reports of 100 articles and commentaries in academic journals and publications nationwide. Casey's also been featured in selected higher education articles on information technology issues in major consumer trade press organizations like New York Times, Washington Coast, Los Angeles Times, Wall Street Journal, The Chronicle of Education, Inside Higher Education, and a lot of other print and broadcast media. Casey also has the very popular digital tweed blog. I hope you'll all subscribe to that. It's been marked as one of the top 50 must read by a tech magazine blogs in the country. It's published by Inside Higher Education. Prior to Casey's current life, former life as an academician, he was a senior research associate and later director of James Irvine Foundation Center for Scholarly Technology at the University of Southern California. Prior to his affiliation with USC, Casey held concurrent appointments from an associate director of USC UCLA's Higher Education Research Institute and the associate director of American Council for Education, UCLA Cooperative Institutional Research Program. It's the nation's largest and oldest empirical study of higher education. Casey graduated from New College in Florida and completed his PhD in higher education public policy at UCLA. I also like to always, you know, have a fun fact about a speaker and so Casey's fun fact among many which I won't get into is that he actually occupied Paul Newman's locker in his high school. So you can talk about that later. I'll have Casey talk about it. So please join me in welcoming Casey Green. Good morning. This is probably the most comfortable room I've ever worked. It's not the largest room, but I think for the folks in the chairs, that's got to be one of the most comfortable. Unfortunately, I wasn't able to join you yesterday, so I missed some of the opening comments and the opening introductions. But my background is survey research. So real quickly, a quick poll of the groups. How many of you are in the lexicon of the political stuff that occurs in Washington innovators and job creators or hope to be job creators just very quickly. I can see the hands against the lights and how many of you are funding or hope to fund the folks will be innovators and job creators and do well and do good with that. Okay, that's very helpful. So as I read the mission statement for the conference as I talked with Rachel at the Sailor Foundation, my friend, who's very generous as an introduction. It seemed to me that the conversation that I could have with you. It's not about products was not about applications was was really about the macro issues of doing business in the education market. My background is higher ed, but I think much of what I'm about to say, as we go forward also applies to those of you who are looking at K 12 and some other areas, and to have a conversation about the relationship between infrastructure and innovation. Too often, I'm in conversations with both mature and new firms about great technology. And often what's missing from that conversation is how do you move cup to live. How will that happen. Many of you saw the stuff with the New York Times and Tesla in January. That was an interesting conversation. Could you make the road trip from Washington to Cambridge. Was that a conversation about technology was that a conversation about infrastructure back and forth he said she said they said we said they've got data. I'd view that as a conversation about infrastructure, a conversation about outcomes. How do you get there. And what's the process of getting there and I want to talk about some of the process issues of getting there. Let's begin by talking about the innovators dilemma. Now I realized for some of you, saying that there is wisdom in the software industry will be an oxymoron. That's supposed to be a joke. Thank you. It's early in the morning. It's early for you. I live in Los Angeles. So it's six o'clock where I live. And I would like to remind you that the story in the software industry is that God could create the world in seven days, because there were no legacy systems, and there were no legacy users. Think about that as you do the overlay for education, in terms of legacy systems and legacy users. And you begin to get a sense of the challenge with those of you who are innovators in terms of changing organizations, changing systems, changing classrooms, changing content, changing the world. Or those of you who have to fund those folks and help them do well and do good confront the education market. The issues that we confront right now, K-12 and higher ed, is that there was a time particularly in higher education, technology was ahead of the curve in higher ed. That's no longer the case. It's the consumer market that drives expectations about resources and services. I can do this off campus and out of school. Why can't I do something similar to that on campus or in school? And we have had rising pressure to say, we have given you billions of dollars for technology and education in both K-12 and higher education. And our boards and the public and state legislatures and in Congress, the jacuz question is, why aren't test scores up? Why can't students do these things or have certain skills? And we don't have good answers for that. Part of the problem is we in education have not done a good job of explaining to folks off campus and even at times to ourselves that technology is not a capital cost. This is not like doing road construction. Technology is an operating cost. Nobody has to recover financial aid. That's going on right now. Perhaps some of you are directly involved with that because you're waiting for something about a graduate school. You've got a kid or a nephew or a family member or a friend applying to undergraduate. Nobody says, what's the capital investment? We only do this one time with financial aid for undergraduates. We understand that's an operating cost. Technology is an operating cost. Technology is an infrastructure cost. The other, oops, wrong button, the other issue we can, key questions we confront are, why don't teachers and faculty make better use of IT? We've confronted this going back to 1985 and 86 with the arrival of microcomputers. Again, with the arrival of the internet 10 years later and today about all the digital stuff. And why don't we make effective use of IT in operations and management? We see all kinds of models off campus, supermarket scanners that aggregate your data and bring that back for both management and benefits to you as you check out in real time. Other kinds of things. We say, all that stuff's going on off campus. Why isn't it going on campus or in our schools? Why are we so far behind in leveraging, harnessing, utilizing these resources and technologies? The reality is we have had great aspirations for technology in education for years. So if you read with me the uses of information technology are undergoing an unprecedented technological revolution. Depending on how long you have been in this business or on the periphery of this business, that would stand as the topic statement for a campus strategic plan, a business plan, a conference statement going forward. Now the next sentence is a little clueless. We can use this. Machines are able to manipulate information at high speed and massive quantities. That sounds a little bit like a conehead skit from Saturday Night Live some years ago. Massive quantities of information, machines. And nowhere is this truer than in the field of education. Predict in a few more years we will have an online Aristotle. Speaks to a set of incredibly high aspirations about the power and potential of technology. The problem is this is 1966. Patrick Suppes was a Stanford professor. Probably taught the first online course in American colleges and universities using punch cards. And there was more memory in your first digital watch than on the IBM 1303 mainframe precursor to the IBM 360 mainframes mid part of the decade. For that effort when he wrote this and provided the statement of aspirations than your first digital watch in 1970 or 1980. We also have seen even greater aspirations on the problem with the clicker. During the dot com dot edu era education is going to be the killer out of the internet. And a name also known to many of you perhaps Michael Moe doing investment counseling then and again now. The new economy moves at a pace never seen before. Global universities, millions of students. May 2000 we're having that conversation a version of that conversation today with MOOCs and other initiatives once again. And I think yet at the same time many of us have a sense of deja vu. We have been here before. So if you will use the visual word processor with me substitute technology for television. Better or worse technology technology now technology dominates much of American life and manners for all of us who teach the fact that our students are spending so much time. Looking down at screens as opposed to looking up at us as part of the current landscape. Part of the current landscape. Merciless economies of the medium to create really good stuff. Pedagogic distrust teachers and faculty are uncertain about this stuff. The content is great that you get to libraries in the New York Times online in real time. Library of Congress data from various sources rich engaging graphic files and simulations. But the tools to change the teaching. Still not trusted in many cases on many campuses at many schools. Fancy equipment lies fallow. Academic indifference doubly incomprehensible because today's college students of the first television generation. The speaker here is George Bonham. George Bonham was a very influential high tweed. If you will an American higher education during the late 1960s early 1970s. He's talking about people like me. Who were the first college generation to have grown up with television. And are now the middle aged and aging professoriate on campuses across the country. Television was described as having great potential didn't quite work out that way. Again use the visual word processor all that Bonham says about television in 1972 applies as much today about technology. Understand the technology is a metaphor for change. And your personal life and your organization in schools. If we use some increment of technology something has to change. And our assumption is something is going to improve. Whether you sat or slept through introductory economics. If you ever taught introductory economics. We all have a consensual understanding that technology is linked to productivity. Some increment of technology will result in productivity. The cost of doing a product or service will go down. The product or service will improve the best of all cut worlds. Not only will the cost go down but the service of the quality will go up. But technology is also a metaphor for risk.  The way you've done things in the past and there's no certainty that will work. There's degrees of uncertainty. Depending on when you make that change. But if you are among the earliest it may not work. Some of you have bought stuff or know of stuff. That looked like it had great potential but didn't work. Apple's Newton is an example that has come back. Other kinds of technologies. Many of us with the new generations of cell phones that come from various providers. And have a shelf life of two and a half weeks. Before the market decides it works or it doesn't work. All these things represent risk in different ways. Let alone when we start doing this in organizations and say change your behavior. Here is a new technology whatever it might be. Technology is a means of uncertainty reduction. Made possible by a cause-effect relationship. There are some data to document how the technology works and can you reduce the risk and document the benefits. Technological innovation creates a kind of uncertainty because it's an unknown. To various degrees it's a journey of Columbus. You are going off in a world that's flat. Again the degrees of uncertainty depending on the technology can be very high or very low. But there's still some uncertainty about that. And it represents the opportunity to reduce uncertainty. How do you reduce the risk? That's what the venture capitalists want to know. Tell me how we reduce the risk of our investment. Even though they understand it's an investment. And that maybe only one in ten will work. If you are on the receiving end of that investment. Of course you will be the one in ten that absolutely works won't you. But they are leveraging and they are hedging. Innovation process is essentially an information seeking, information processing activity motivated to reduce uncertainty. This is Ev Rogers, the fusion of innovation. Some of you may know that work by name. Some of you may know that work by some of the things associated with it. In terms like early adopters, innovators, laggards. This is the second most cited book in the social science research in the United States. Across all areas and all things. Whether it's cell phones in India or grain and agricultural innovation in Southeast Asia. Or looking at innovations in school districts. Rogers covered it all. And offered explanations to help us understand it all. This of course is the standard T distribution. Most of you know that. Most of you sat or slept through statistics in some way. What's important for our conversation today is that first standard deviation. Because cognitive psychology tells us that we can typically deal at best with one standard deviation of dissonance in the conversation of change. Individually and organizationally. Push us too far, push us too fast, push us beyond one standard deviation. And whatever resistance might be embedded anyhow gets aggravated, gets elevated, gets strengthened. There are boundaries to how far we can go and how fast we can go. But the T distribution also plays out in Ebb's work. Many of you have seen this. This is the innovation curve. Early innovators 2.5% of the population. Whether it's cell phone or agricultural innovation or clothing. Or lots of different things. There are that two and a half percent that will reach and grab who are risk takers who enjoy the risk and want to be first. Early adopters 13% early in late majority. That's one standard deviation each side of the mean. Laggards. Another two standard deviations going out. And the descriptions. So the innovators can live with risk, the early adopters, they are the most respected. Ultimately it's the early adopters, not the innovators who are the most influential in dealing with change. Early majority who are deliberate, late majority who may innovate out of risk in the laggards. Good luck in God's speed to them in this process. Often in my conversations with technology providers and particularly startups, they target the innovators. The assumption is let's get the folks who are the risk takers who get them to find them and like our stuff. Because they will virally infect others. We saw this in the 1980s in schools and colleges. Let's go find the teachers who are doing the computers on their own anyhow. They are the innovators. We will support them with grants and release time and turn them into trainers in our schools and colleges. And by their role model and by their activity, they will provide, they will essentially virally influence, virally infect the rest of the population. What we knew ultimately is that the early adopters, the innovators rather, aren't really good role models. They intimidate as opposed to infect. Because I'm not like Sue. I'm not like Steve. We may be departmental colleagues. We may do much of the same stuff in the same school or the same college or the same department. But Sue or Steve, they like this stuff. They get this stuff. They want to spend time on this stuff. I don't have the time. I don't have the interest. Ultimately, we have to target the early adopters because they're the folks that are influential. They are the folks who have status. They are the folks who have credibility in this process when you bring forward an innovation, particularly in education. The innovators are the outliers in the true sense of the word. Their experience is not relevant to mine. The early adopters are the people that ultimately become the role models that make it acceptable for the rest of us to go there. Technology is disruptive. You know that personally. You know that if you've worked in organizations. And it's disruptive at the organizational level. It's disruptive at the individual level. And it's about visualization. Can I see myself doing this? And there are five stages of disruption. And the response to technology, the response to change is first denial. We don't have to do this. Or you do that. I don't have to do this. Do that in your department or your program or upgrade. Thinking about new waves of software that involves some change, whatever it is. We don't have to do this. Then we get really angry. You can't make me do this. Inner two-year-olds come out all over the place. No. I'm not going to do this.  There's almost no way you can make me do this. I'm tenured. I'm entitled. I'm protected. You can't make me do this. And I will get angry and I will do everything I can to argue against you in public forums why you shouldn't do this. Then we begin to bargain. Okay. I realize it's important that we do this. That's okay. But I personally can't do this right now for a lot of reasons. Or my group can't personally do this right now for a lot of reasons.  I know the start date is September 15th or October 30th. You guys get started. We'll play catch up. We'll play catch up around Thanksgiving. Again, the academic calendar or over the Christmas holiday break or maybe by Valentine's Day. But we keep bargaining the terms of engagement or response that we have to do. Then we get depressed because we finally realize, oh, I actually have to do it. I have no choice. There is no way out of this. And finally, we come to acceptance begrudging or otherwise. And sometimes acceptance also comes with an epiphany. Actually, this is actually much better once I've actually done it. If this sounds familiar to many of you, it should be. It's Dick Kubler Ross. That process of death and dying for the individual also applies to the issue of change for individuals and organizations. Some of you are familiar with the Gartner hype cycle. There's a technology trigger. Something happens. Microcomputers in the 80s. The Internet. Mid part of the next decade. Wireless in the mid part of the last decade. Digital content, open educational resources, something. And the process is we get this peak of inflated expectations. Everything runs up. Expectations, media coverage. All we need to do this. Others are going to do it before we do it. We better do this. And then the next phase becomes disillusionment. Doing this is not all that's been promised. It's harder than we thought. It involves more cost than we thought. The technology is not ready or mature. The innovation is not ready or mature. Followed by a slope of integration. Well, let's pick off the parts that work well. It's not the whole package, but maybe 50% or 70%. Let's use what we can use now and we will play catch up with the rest of it. And finally, the plateau of productivity. Coming to a point of equilibrium between the promise of the technology at the technology trigger and finding added value for it at some point downstream. This is what we can use. This is what makes sense. This is what we can incorporate and integrate at this time. And the best example of that right now are the MOOCs. Massive open online courses. New York Times has been the cheerleader. If you are a college president or a provost or senior academic official at campuses across the country right now, your trustees are banging on your door and saying, when are you going to MOOC? Tom Friedman at the Times has been the cheerleader. Less so David Brooks. The reporting on the MOOCs has been generally favorable. Although interestingly, the editorials from the Times about MOOCs and by extension online ed have been less favorable. But the problem is that's what the trustees read. And this is like being in a sausage factory and understanding how this works. How this works. The big numbers seem daunting. If you have 50,000 students and they're each paying $10, that looks like a lot of money if you're a trustee for a campus that's cash-strapped. But what if only 7.5% of those students complete the course? And 20% never show up after registration. Or you have no instructional infrastructure. Two weeks ago, a much-beloved Harvard professor announced that he, classics, a classic Harvard professor, teaching classics. Some of you, I don't, I forget his name. Some of you may have been fortunate to go to Harvard, perhaps take that course. Put out a call for assistance. You can teach a MOOC, classic Greek and Roman literature. And asked online, would 10 of his students volunteer to be teaching assistants at no pay to provide that high-touch infrastructure for the online MOOC? And the reward for doing so? The development at office at Harvard would leave you alone for the year and not try to put their hand in your wallet or grab your credit card. The MOOCs at this point are struggling to do an instructional infrastructure. It's a broadcast model. The MOOC's more like PBS or Oprah's Book Club, an investment of human capital with no skin in the game. There's no hand in your pocket. There's no hand at your back. There is no requirement. Half of the enrollments at this point, based on the data from the various MOOCs, offshore students who already have college degrees, and based on a recent survey from the Chronicle Higher Education of 108 individuals who ran MOOCs, the completion rate was 7.5%. Those are not great numbers under any circumstances. Yet, because of the media attention, the technology trigger, lots of stuff going on with trustees this season as they have board meetings about what are we doing about MOOCs. And for many of us, this looks like the going online conversation a decade ago. Columbia, Fathom, Princeton, All Learn, University of Phoenix going online, train leaving the station, boat leaving the harbor, what are we going to do? British Open University incorporating in Delaware. What are we going to do? Are they going to cannibalize us and for the most part, it fizzle. For the most part, it fizzle. We are on a journey of discovery with these folks. Let's talk about textbooks, because many of you are thinking about textbooks. Looks like a big, juicy target for disruption, doesn't it? This is Steve Jobs, and this is the quote out of the Isaacson book. Jobs thought that this was the next market for disruption. He was going to hire a bunch of textbook writers and push this stuff out of iTunes. And in fact, a little over a year ago, a year and a half ago, Apple announced under the headline, Apple Disrupts the Textbook Industry, new tools to create textbooks and publish them. It hasn't been a roaring success, as best I can tell. They provided the tools, but what Mr. Jobs missed and what we have begun to learn through the various cycles of the dot-com and beyond, one, two, and three, is that the underlying premise that drove so much of the activity during the dot-com era and some of it now is the assumption that content is king. We've learned content is not king in the absence of infrastructure. Infrastructure adds value to content.  College faculty don't necessarily like them even though they are beneficiaries because they get a whole lot of ancillaries, websites and teaching examples and case studies, instructional aids, test questions that they don't pay for, students pay for them with that, heavy cost of the first purchase of a textbook. Infrastructure is essential to make content king and the educational innovators infrastructure is really an ecosystem. So let's use compelling innovations as a way of talking about technology broadly defined. That's what many of you hope to be, what you want to do. You want to bring forward a compelling innovation that will change, disrupt education. The ecosystem, first of all, it's the back-end infrastructure. The design, the quality of whatever that innovation is and that supports it at the back-end that the users never see behind the curtain, behind the shade. The front-end is the user support. Think of that in education. That's the sales reps. Those are the instructional supplements. That's the stuff as I as the user, whether I'm a student or a faculty member, K-12 or higher ed. That's the stuff that I see. Some other parts of this are the alliances that add value. Who are your friends? Who are your logo buddies? Who are you working with?  And finally, the supplement-supplant requirements. If there are requirements, if there's an incumbent, what have you done to map that environment and that landscape to help you say, address each of the objections, each of the questions, each of the levels of uncertainty as you say, I've got a compelling innovation. I've built an ecosystem that can supplant your current practice, your current product. The problem is in the textbook industry, the ecosystem has also become a fortress. It's also become a fortress. And a fairly impenetrable one, to be honest. So you think about the back-end infrastructure. Authors, any of you textbook authors know them? Authors don't sign a contract. They sign a Thamstian deal with a publisher. An agreement in perpetuity. Acme College Publishing, Acme School Publishing must have published my widgets book. They're not looking at the first edition of the book. They're thinking the 40th edition of that book. And I am obligated with my contract not only to produce the first and the second, the fifth and the tenth, but if I decide after some period of time I'm bored or I'm done, they also have the right to add a second person to sustain the franchise if the franchise is successful. They are building a long-term business. They're not pushing a product out once. They have editors and content designers who do a lot of the stuff that I can't do other than the initial conceptualization. They've got contracts. On user support, sales reps, teachers guides, test sets, websites, a whole bunch of stuff at the front end. On the supplements of plant, they're conscious of accreditation and curricular requirements, standards and regulations that may apply in certain fields or state requirements, and they make alliances. Every LMS company that came to market during the late 1990s and the last decade and even most recently with Canvas that works in the higher-end market all went knocking on the doors of the publishers to say, we are logo buddies. We are friends. We do it with other technology companies as well. The reality is that if you're looking at textbooks, there are huge transition costs. If I've taught somebody's widgets books for a long time and you want to tell me your book is better, whether it comes from another conventional publisher or if it's an open educational research book, tell me how you will also address the ecosystem that's a fortress. What do you have not just on the value of content but all the other stuff that I'm used to getting? What's the risk? What evidence do you have other than a book review that your book is better, that your stuff is better? Yes, it's been well reviewed. I'm delighted to hear that. Can you tell me that my students will learn more or learn better? Will they understand stuff? This is the new math issue from 50 years ago. Sputnik went up. New math went down. We redesigned math to think about understanding comprehension as opposed to being able to come up with the right answers. A whole generation of us grew up confused. Two plus two equals five. We knew how to do it conceptually, but we couldn't come up with the right number. We didn't know the name Tom Lear or Google it on, rather go search for it on YouTube. There's some great videos. It's a wonderful song. Lear was a math professor talking about new math. It's a great bit of humor. And what's the sustainability and reliability?  Will you improve it? Will it be there for me tomorrow? Or is it going to be like a broken link on a website that's going to vanish after I become dependent upon it? And how do I assess quality? Where's the yelp for these things? I can land any city, go look for restaurant reviews and zag it or yelp, and I can get some sense of quality from the crowd. We don't have that yet too much in either K-12 or higher education for either the open education resources or the individual widgets that folks design. We got a lot of content. NEA had launched an initiative for teachers last year. Scott McNeely's doing Kariki. Sailor's doing open textbooks. There's a lot of resources. There's a lot of stuff. But in the absence of an infrastructure to help us map it, I have a hard time navigating it and a hard time explaining why I should use it. One of the other issues that we have to deal with in education, particularly when we start talking about K-12 and higher ed, is visualization. Because again, some of you are targeting students, but many of you are targeting intermediaries. Teachers are one part of the legacy system in education, both K-12 and higher ed. And for teachers, the question of technology is, can I see myself doing this? What's the benefit? How do I visualize myself making this change? Most of us don't talk about visualization, but in fact, we do it all the time. I speak at some 20 to 30 events each year. When I started my career long ago, visualizing myself at a conference involved two things. Content, what was I going to say if I was part of a panel or doing a presentation? And clothing. Clothing was easy because 30 years ago, I would show up like this, as most men did. You showed up and you put on the armor. I visualized myself and that was the message. I wore the suit. That was what we were supposed to do. That's how I saw myself. The hard thing was content. Today, content is either clothing, however, is the bigger challenge, because I may send certain messages by my attire in terms of how I dress. For example, I may want to suggest that I'm an academic. I'm a former academic. So I might want to be here today in academic regalia. Tweed jacket, khaki pants, reptile, turn me around, there's the chalk stripe. And that would send some messages that you would infer and I would want to support in some ways. On the other hand, for example, Lou didn't mention this in my bio. This is one of the dark secrets. In a prior life, I was once the vice president of a now dead dot com. We spent $200 million of other people's money and had a grand and glorious time doing so, as many of the dot coms did. I was the vice president for education. We did an early version of QR codes. We had a lot of money from Coca-Cola, investment firms, J. Walter Thompson, cross pens for what we thought was going to be a transforming technology. So if I wanted to signal to you about my relationship with the technology industry, I might choose to be here today in internet war, channeling Steve Jobs. And that would, you know, people in black, as all of us have been to those technology conferences, that's the armor, that's the message. We are part of the technology community. Finally, my other options, I thought about what do I want to wear for the sailor conference today. I thought, oh, I could be here today in my red dress and give me credit for the matching shoes and age appropriate opaque hose. The men won't get the hose thing. The women will smile and say, oh, he sort of gets it. But you know, if I were here in the red dress, I would feel awkward.  I would feel impotent. And that's how many classroom teachers feel and professors feel with technology. They don't trust the stuff. They don't know if it's reliable. They don't know if it makes a difference. They don't know how I benefit, why I should do this. Can I visualize myself doing this? And we have to make the world safe for those folks who are on the front end in these issues in classrooms and on college campuses and online. Provide the support so they feel safe and comfortable using this stuff and make it effective. A couple of other things. Seven key challenges for those of you who are innovators and want to change the world and for those of you who want to help support those folks realize their dream and try to do well and do good in that process. The first map, the market. Education is a big market. It's touching the elephant, tail, head, horn, other parts. Some of you are interested in the higher education market. That's the area that I know best. Higher education isn't higher education. It's multiple market segments. It's a, demographically, it's a market best described as having a huge head and a long tail. 570 institutions that enroll more than 10,000 students account for 56% of the marketplace. Community colleges account for 46% of the head count. Yet there are 1,300 colleges in the United States that enroll less than 1,000 students. They represent 27% of the degree-granting institutions, but they're only 2% of the head count. How do you map your market opportunities? What should you do your costs? I was working recently with a firm that said, oh, well, let's throw out the little ones. Let's throw out some of the mid-sized ones. By the time they got done mapping the market against the cost of going to market for their service, they realized there were only 700 campuses in the country that could be potential clients. And what was the likelihood of getting half of that 700? Map the market. And by extension, then, understand the data. Don't be captive, but you better get really good data. Disaggregate the data. Flip the data. Understand the data. Talk with people who can help you navigate the data. Many of you think you understand higher education or K-12 because you're a former teacher or a former graduate student or you're helping your kid go. That's the... You have not seen the dark side of the force until you've worked with education as a marketplace. And you begin to understand how this place works, the decision cycles, the committee process, everything else that's part of it. Recognize that you are not your target client. So unless any of you are the next Mark Zuckerberg and you have an innovation that will target college students and young people and go viral and now enroll one-sixth of the global population in all likelihood, you are dependent upon intermediaries and organizations. And for most of you who are going back to school and targeting schools either with educational products or services or administrative product or services or higher ed as well, the folks that you're targeting didn't have the same experience that you had. They're in qualitatively different types of institutions. Living qualitatively different lives as college students and faculty and teachers than you had during your foreign and higher education. So recognize that whatever your personal experience and understanding is limited to be honest. Harvard is a great university. Harvard is a crappy reference account because there are only 20 universities in the country like Harvard but there are a thousand like Mass Bay Community College. Understand the market, understand what your experience fits into that. Your price is not my cost. You're involved in a contract negotiation because you want me to buy something whether it's $10,000 or $40,000 or $100,000 a system, a product, a curriculum whatever it is. Let's take a step back. Think about a job negotiation. This time of year across the country there are hundreds of thousands of college students out looking for jobs. They're first jobs, graduates and MBA students and others coming into the job market this time of year.  Typically. Because the student looking for a job says boy, I hope I get a job for $25,000 or $30,000 or $50,000 and the employer, many of you who are now on the other side of that table you know that the person who you buy or you hire, depending on the terms of engagement, for $25,000 or $50,000 or $75,000 is going to cost you at least twice that in terms of overhead health care benefits time and training. So recognize, same thing in terms of working in the education market, whatever the high or low of your price is your price is not my cost because I've got to deal with other costs to work with your product of time, people, resources, infrastructure training and the sooner you understand that the better you understand what's going on on the other side of the table in the conversation. Things are going to change. Anticipate the need for mid-course correction. Some of you may be familiar with a company called NO. It's doing digital textbooks. It's the middle of the ball at the consumer electronics show two and a half years ago. If the iPad was the Jesus tablet the NO tablet was the Ten Commandments. Oversized tablets that was hinged that was going to do electronic textbooks. Can you find a NO tablet today? They're gone. They're gone. They had high marquee venture capital support and Dresen Horwitz. They had a PR firm taking them all across CES to be the premier tablet provider particularly for the education market. They have now fallen back and realized selling students a $5,000 tablet isn't going to, as an ancillary to all the other technology they buy isn't going to work, however the power of that technology. So anticipate mid-course correction. You better listen to your potential clients because they are your best source of feedback. However painful that may be and however difficult they may be because they're the ones that you ultimately want to use and again if you are not, Mark Zuckerberg you're not Steve Jobs, with due respect. You have to listen to the client because ultimately they have to want what you're offering. And if you don't listen to that and particularly if you hear a recurring set of themes in those conversations as you show what you're doing, your innovation but your innovation isn't going to go anywhere. Be patient. The ed market is an incredibly slow market. It's a commission, it's a committee process. The good news about that is that particularly in higher education a lot of those committee decisions and the minutes are up on the website. You want to know why Blackboard lost to D2L in Georgia? The committee report is sitting on a website. You want to know why a particular campus bought Product A or went with Provider B? It's probably on a website. Lots of information that's out there. There's a high level of transparency. But the other thing about this market, higher ed it's also as if you are a blackjack dealer. And not only is everybody at the table counting cards but they're sharing their counts. A neural network unlike any other marketplace in any other market segment. In terms of the way the clients work with and work against there's a transparency. Be patient both in terms of time and behaviors if you're in this market you have to be in it for a long time. Finally, some closing suggestions. Study the failures as well as the wins? Why didn't somebody work? Why didn't something work? Who are people like me who had similar aspirations with similar venture support? Similar kinds of alliances? Why did or didn't it work? Study the failures as important as the wins? Read everything all the time from places you wouldn't necessarily go. It's not just Ed Surge, it's also the Wall Street Journal. Across the board, read stuff, find stuff, search for stuff. That's going to be an incredibly rich resource as you go forward. Seek dissonant perspectives. You want to cultivate the loyal opposition. People who want you to succeed but who will be candid with you about what you need to do better. And seek their counsel that way. Not what are you doing wrong but what can you do better? And then do triage about when you can do certain things in that process. Form alliances. This is a world of alliances in higher education particularly if you are new to this marketplace. K-12 as well. They want to see who your friends are. But be careful because we are all distrustful of logo buddy relationships. That's the big name national brand. That's the local contact who's going to do fulfillment before a meeting. We're looking for Karatsu. We want to know that you have shared medical records and deep dark secrets with your partners because we're tired of logo buddy relationships on your websites and at the presentation meeting. We want to share service. One call kills it all. One call resolves it all. You're going to bring somebody to the meeting, you better be married to that partner and that better be a trusted partner because you're presenting them to me as a trusted partner. Walk the halls of conferences, you all do that. It's incredibly useful both for what you see is done well and what you see needs to be done better or alternatively is done terribly and finally enjoy the ride. It can be an incredibly exciting experience. It can be a very invigorating experience. It's a unique opportunity to do good and do well. Thank you very much.


What's up everybody today's episode is all about protein the stuff you want to consider When getting a protein powder and it's not what they tell you they lie to you That's what they do all the time. We don't by the way Here's the giveaway for today's episode maps anabolic the flagship maps program I'm gonna give it away to one of you viewers Today you got to do this though You got to leave a comment in the first 24 hours that would drop this episode Subscribe to this channel and turn on your notifications do all those things and if we like your comment will notify you and you'll get free Access to maps anabolic also. We're running a sale right now on two other maps programs Maps performance. This is the athlete trainer program. So it's unconventional exercises Agility speed strength you get some aesthetics in this in this as well So it's like train like an athlete look like an athlete right that program is 50% off and then we have maps aesthetic This is bodybuilder style workouts sculpt your body build balance and symmetry build Lagging muscle groups get that v taper get that sculpt that you're looking for so that's maps aesthetic They're both 50% off Here's what you got to do if you want to sign up for either one and get the discount for maps performance Go to maps green calm for maps aesthetic Go to maps black calm and then the code for both of them is FEB 50 once again, it's FEB five zero with no space will give you 50% off maps performance or Maps aesthetic all right here comes a show All right fellas, I think it's time. We talk about the magical macro nutrient protein Teen it's probably the one I get more questions on protein definitely more than carbs and fats Tons of questions on protein all kinds of questions. What's the best type? When should I take it?  It's an essential macro nutrient meaning you you have to eat protein in your diet In order just to survive same thing with fat carbs are not essential But proteins are very important, but also for athletic performance and muscle building, right? High protein diets have been clearly connected to faster muscle growth better recovery and better performance and in most sports And it's probably one of the most if not the most popular supplement that people would ever take Would you say it's the most under consumed macro nutrient? Average average person probably yeah, just in general right like it's definitely not carbs carbs is definitely not the The most appealing yeah, that's pretty good, too. So I think that a lot of people get plenty of that. I think it's the most Probably under eaten macro nutrient that we have yeah, I would agree I would say I mean because studies are pretty clear that a eating more protein tends to result in More satiety, so you tend to eat less calories now to be clear We're really in a you know in a situation here where everybody eats too much of everything So there's just too many calories overall, but yeah if we were to like reduce calories Then you'd have to bump you'd want to bump protein up right that would help with that But yeah, I think we should tackle protein and the most important things to consider When buying a protein powder and talk about things like the you know the the anabolic window and kind of you Know how important or not important it is and you know things along those lines Yeah, and I think too. There's just a lot of misconceptions in terms of like you talked about the magical macro nutrient I think that people still out there think that you know more Yeah, I mean we all kind of went through that phase of just Trying to get bigger and so you think that you have to have like an enormous amount of protein to be able to make that happen Well, we we talk on the show right about we've all shared many different times You know pivotal moments in our lifting career that like that that one tweak or that one thing you learn that completely Like shifted your your training or your physique Hitting my protein intake was one of the single most important things that ever like came all together for me Do you remember the first time it really made sense? Yeah Well, I mean I remember it was the first time I really started tracking to be honest I I kind of assumed that I ate enough protein. So I was buying protein shakes and bars Before I was even tracking my protein. So there you know as a young kid who started lifting runs around 17 introduced the supplements I took protein powders and and bars like they were made for building muscle, right? You know you just taking those while lifting that's supposed to not really grasping the concept of you know My body needs a certain amount of protein total into yeah Like I wasn't thinking like that So I was buying and eating protein powder and and bars for a long time before I actually tracked and realized Holy shit, even when I have a protein bar or shake every day I'm still grossly under consuming my protein intake and when I actually started to target the right amount It was huge difference. Yeah, I mean I started to I started to pack on muscle relatively quick right after that Yeah, that's just the same thing I did I took I started taking supplements real young I'm I was working real young. So I had money So and I started working out at 14 so by the time 14 and a half or so I would buy supplements and weight gainers and protein powders were always on the list and it was always real tough to gain Right. I was a kind of your classic ectomorph and then there was a summer where I lived with my grandparents because my parents went to Italy for vacation and My grandma I've told the story before but she's you know old-school Italian grandma asked you what you would you want to eat?  Yeah, right. That was her favorite thing to do is just make me what you want And so I'm like oh steak. Yeah, no, no, I like steak So I had steak breakfast lunch and dinner like she just made it for me all the time And I remember I built so much muscle and strength in that summer And then I started to think like, you know, I think I'm eating high protein What I used to consider high protein would be like, oh, I had a sandwich and had turkey and cheese in it So that's got to have protein or I had a handful of nuts. There's some protein in it But in reality, you know, I was a hundred and probably at the time 165 pounds 160 pounds and I the goal would to be to eat about 160 grams of protein a day I was probably consuming closer to 70. Yeah to be quite honest So when I went back and started really paying attention They said okay, I need 160 grams of protein if I'm eating breakfast lunch and dinner I need to have like 40 grams of protein for each and then add a shake Yeah, and then I'll hit that number once I started doing that it made a huge huge Well, even then too and I bring that up is like a lot of like seeking a lot of protein But what I was actually consuming was the majority of it was carbohydrates and fat and everything else I was putting into the shakes So it wasn't necessarily that I was getting a lot of the quality protein that I needed to Hit my daily targets. It was just I was consuming a whole lot of Everything to try and make that happen. I found this with to be true for my clients too Um, and I think they all fell in the similar trap as I did which is oh, I eat sandwiches or oh, I eat meats And if I don't I make sure I get a protein bar or a shake And so like the way, you know, they are computing it is like, oh, yeah, I'm always eating protein I never don't I never have a day where I don't eat protein. I had some cheese for lunch Right. So and then those are all like anything that had any protein in it You were kind of counting as a protein meal and when I would get them to actually start tracking What we would find out just like what you said Sal is, you know, their target may be 150 to 180 grams of protein And they're eating more like 50 to 70 like And not realizing how many how many things or how many ounces of meat or how many shakes or bars They would need to consume in order to hit that target and then they hit that target consistently Because then the next phase of this for me was okay Now I'm aware that I was grossly under consuming it Now I'm gonna start paying attention and tracking and even when I would I was really paying attention What I found I would do is I'd have a couple good days and then I'd have two three bad days in a row And so it so then your average suck. Yeah, so then my my my overall average again Once I got to a point where I was like, okay, this is gonna be and this is also why this is uh Typically some of our first advice that we give to anybody, right is just focus on protein first Just make sure you're hitting the the right amount and this is you know This is where I see shakes and bars have tremendous value. Although we're always promoting getting your your your Protein from Whole Foods Which is a good goal to have the reality of it is many times you're gonna come short of that And so it helps to have even even if you're the like, um, you know, let's even if you're someone who's kind of You know, let's say you're 120 pound 130 pound woman You know for and by the way Optimal protein intake for your goals is different than uh, the essential amount that you need to survive, right? So you don't need as much protein as we're advocating just to be okay There's nothing wrong with even 60 grams of protein a day But if your goal is to get leaner build more muscle faster recovery Have more satiety. Uh, so if you're if you're cutting calories protein is great for satiety Then the studies are pretty clear that you want to have about 0.7 Grams of protein per body weight or what people tend to do is aim for 1 gram per pound of body weight So 120 130 pound female 100 grams of protein would be plenty for her But even that if you show 120 pound or 130 pound woman You know 30 grams of protein for breakfast lunch and dinner. Yeah, that's three. That's three meals She's eating a six ounce chicken breast. Yeah, or who does that eggs? Would you need to eat right to get 30 grams? Most people I'll have two eggs in the morning, right? That's 12 grams. Yeah, you need more like 8 to 10 Something like that, right? Yeah So a lot of people just don't have that kind of understanding your concept So but if you eat optimal amounts of protein the studies are pretty conclusive That you will get better and faster results. So that's kind of what we're talking about here now protein Is probably one I would say probably one of the first supplements ever sold if I if you go back into supplement history Some of the first supplements ever sold or marketed were either Some kind of a protein powder like a non-fat dry milk type mix Or some kind of an amino acid supplement, which is what proteins are made up of ovaltine weeder. Well, who's first? Oh god, there was even before that. No. Oh, wow. Yeah, there were companies that were even older And they were protein based because even then people kind of understand at least people in the The strength sports understood that protein was important So because it's been around for so long as a supplement the marketing around protein Uh has existed for a long time and a lot of money is poured into the marketing because You can look at protein say well, you know 10 grams is 10 grams is 10 grams And they said no, there's differences, but then they went really far and talked about, you know, how quickly this releases amino acids and Whether or not this is a better one to take at night or in the morning or a post workout or before your workout or And there's lots of marketing surrounding protein, which only confuses people. It really does because What it does is it gets people to focus on the wrong things Um, there are a few things key things you should focus on When it comes to protein powder not necessarily the protein from your food If you can get it all from food, that's ideal. Okay, that's a hundred percent ideal If you'd never had to take a protein powder, that's perfect because your diet's so good But if you're like most of us, it's hard to get the amount of protein that you know would be optimal for your goals You're probably going to throw in some kind of a convenient powder in which case you know a lot of people like Well, what's the best protein powder? Is it the cheapest? It's the one that says is the fastest absorbing or the one that's the slowest absorbing This one says it's more anabolic than this one. Like what's the best type of protein? So what we did is we listed The factors that you should consider When buying a protein powder in order of importance And these are the factors that we've identified over two decades of training people Okay, so when you're when you train people for a long period of time You start to see trends and you start to realize what's really important And what's really not as important and the first thing I have to say That's probably the most definitely the most important factor when considering your protein powder Has nothing to do with all the stuff that they market With the amino acids and how quickly it's really all you know release on stuff That's not nearly as important as this one thing right here, which is how well do you digest? Oh, this protein is a massive factor huge. I mean because we can all remember the Even if it's just coming from like a shake source like a wave protein sometimes, you know for some people You know, they they have like an intolerance So that's a major but they can't Like physically keep that down and digest it well So we have to eliminate that as a possibility right away And I know that there's a lot of different sources of protein that just don't agree with people And so why I go through the pain and suffering of it If it's not working for a lot and a lot of people don't even realize that Yeah, like uh, I mean I was guilty this also It's so accepted they call it protein farts Yeah, I mean and that's it's so by the way if you're listening to this and you don't think you have a dairy intolerance Or you don't think you have any issues with whey at all But when you have like a whey protein if you're Having to take a shit 15 minutes later or if you fart and it's terrible Yeah, yeah after you have that protein shake you're farting uncontrollably all night long This is not just like a normal thing But we have normalized it in the in the you know work out bodybuilding space You know people just call them protein farts like it's like this It's like do when someone when it smells like someone crawled up there and died This is not a normal thing and there's probably a better protein powder for you than the one you're currently using Dude, this took me so long to figure out because I thought this is oh, yeah That's what happens when you eat protein powders you sometimes get diarrhea you sometimes fart really bad and you're so Part of the process right so this is a problem because I don't care how great your protein powder looks on paper If it's affecting your digestion Negatively inflammation goes up stress hormones go up Stress hormones counter the anabolic muscle building hormones You're more bloated less likely to be able to eat healthy which cause also by the way bloat and digestive issues causes weird cravings You may crave other types of foods It's just not a conducive state of being For fitness for muscle building for performance or for fat loss Your protein powder Should be by the way, let's let's break this down for a second protein powder is Protein that's been pre digested and dried. Okay, so it's been put into a powder form Technically it should be easier to digest than if it was in food form Okay, so if the protein powder is harder for you to digest than food It's the wrong powder for you You should drink protein powder and feel like like you drink water It's that that's how well you digest it if it doesn't feel that way You need to find yourself another source of protein because it doesn't matter what that protein is If your digestion is negatively affected it is harming your gains. It is not helping your gains. It's not a It's not a side effect that has no caught no no effects It's there's lots of effects from the side effect There's all kinds of carryover from that and then eating your follow-up meals proceeding that it makes everything difficult Especially, you know, if the goal is to build muscle and to stay in a surplus It's going to make that very difficult and challenging for you if you don't have a good digestible Protein source to begin with now. What are the most common offenders as far as like protein? I was like when you your experience What protein powders do people tend to have the most issues with and which ones are the the most easily digestible? Well, that's a tough one because it's very different. So some people with whey it's so easy to digest and whey has some very incredible study supporting it for gut health Now there's a caveat here if you can't digest dairy very well like me It's terrible for gut health for me whey would be terrible But in some case whey is high in branched amino acids and glutamine which can also help Repair the gut and feed beneficial bacteria And so there's studies that show that whey helps people with gut issues But only if they can digest what uh, dairy well um egg protein right egg protein powders By the way egg protein powders used to be the gold standard before whey Egg protein is incredible. I mean, it's a branch of amino acids in it or high. It's this complete protein, right? It's supposed to be really good Some people digest it really well you talk to other people taking an egg protein powder and it's the worst farts of all time That did not resonate well with me. I tried that for a while. It's just yeah I was suffering and just bloat and gas like all day long. So then there's casein which is a type of Dairy protein also if you can if you can't digest protein, uh, excuse me dairy very well It's not gonna work well for you soy For some people works well for the other people not so much bone broth proteins tend to be the most easily digestible For most people, um, but i'm sure there's someone out there that you know, so it's one of those things that you have There's like a beef isolate now Yeah, there's beef isolate now right which should be pretty easy to digest for for most people Although i've had beef isolates that didn't work very well either So the best the here's where I would say to start start with your known food intolerances And then okay. Oh, so I have an intolerance to egg or I have an intolerance to dairy Probably don't want to get a protein source a protein powder from those sources start there buy a small You know container of it test it out And if you notice gastro issues, okay, I got to move on to another protein once you find one that works for you Uh, that's great But digestibility has got to be on the top and if you have digest any kind of digestive issues from your protein powder You got to dump it and move on to now what's your thought this is a little off topic, but then but selfishly I want to know um So I noticed that I can I can do a whey protein shake so long as that's That's pretty much it for the day But if I have like let's say magic spoon and I have a protein powder and then maybe I do cheese or milk or something Then I have an issue so Would you say that I have an intolerance for that or do I just have a threshold and so So long as I stay within that range. I should be fine Yeah, you have a you have an intolerance and the way intolerances can sometimes work is there's a threshold So like I can have some bread But if I eat too much bread then it's just to bother me or I can have some dairy And so even me with I have a really bad intolerance to dairy I can do a little bit of cheese and be okay not nearly as much as you can definitely as much just Yeah cheese doesn't bother me at all like I have it on a pretty regular basis But I what I've noticed is if all the like cheese magic spoon and a whey protein And let's say like even like a whey bar or something like that that in one day is enough to mess me up But I seem to be able to get away with some so what I try and do is I try and keep a you know I use the organifi vegan protein and then I have the whey and then I just try and oh depend on what you did during Yeah, yeah, then I try and because I like whey better I mean, let's be honest whey tastes better like most whey proteins taste really good So I prefer the whey, but I also know that if I've had other whey or dairy in my diet in the day That that that shake could potentially mess my stomach up Yeah The next thing you should look at is the quality of the protein powder now because the protein powder market is so Huge and it was already big, right? It was already the majority of the supplement market in the 70s 80s Early 90s and then whey protein hit the market and whey was For for many people it was easy to digest. It was very inexpensive It was easy to mix right if you have a good protein whey protein powder You can do it in a shaker cup no clumps or whatever And designer I remember designer protein was one of the first ones to come out to do that It really blew up the market and then you had all these people coming into the market and and protein powders Even today have a really small margin. They're not super profitable because it's so competitive And so what a lot of people do with protein powders is they look at the price because they'll say Well, this says whey that says whey this one is cheaper I'm going to go with that one and they don't pay attention to the quality because they think it's all the same, right? Oh, this is egg protein. That's egg protein. It's the same. This one's cheaper I'm going to go with that one But we have studies now that are pretty clear that show that quality Makes a huge difference. For example, it was a while ago where they they discovered there was a company Which if one company got discovered doing this, but lots of them were doing this When they get their products tested The way you test to see what protein content is in protein powders you test a specific amino acid, right? So you'll test for example, let's say leucine And if there's so much leucine per serving then you extrapolate and say well, there's so many grams of protein Per this powder. Okay, it looks like you have 30 grams of protein per serving Like you say you're all good. Well, what these companies did is they did what's called amino acid spiking So they would put less protein than the label says so says 30 grams, but it's maybe 15 So they could save money Then they throw in some cheap amino acid the note that they knew that was going to get tested So that the machine would then extrapolate. It's got more protein than did that's called amino acid spiking There was a company that got caught doing that They went out of business and other companies have been also seeing doing this as well So that's one way where quality Makes a big difference another way and this was uh when we first started mind pump Do you guys remember that study that came out that tested the heavy metal study? Yeah, dude They tested vegan sources of protein and found them to be well above the threshold of heavy metal Which is toxic and problematic, you know, if you're consuming that so it's it's just one of those things You got to know that quality plays a factor in a lot more ways than uh, you you anticipate going into it Totally the other game and I don't know if you're going to relate this to quality or not But the the serving size or they manipulate that this was like one of the biggest hurdles I always had to deal with with clients is I had a few protein brands back in the days that I liked working with and um, I knew it was good quality I knew it was high protein and so I would recommend to clients and you know At least one out of every 10 clients would come back with you know Some generic brand that they found because they found it for half the price and they'd be like Oh, yeah, I got a protein product. I got this one from cvs So I got this one from this walmart. Yeah walmart with that for you know A quarter of the price without that and then I'd have them bring it in and then I'd flip the jar I don't have to explain to him like yeah, you understand this things only got 12 grams of protein per serving So you got to have two to three times the serving just to equate to one of these servings And then why the bag's so big Yeah, and not only that but then when you do the math at the end of it It's like you literally went out of your way to save like two dollars maybe You know and and on top of that I don't know what how good of quality this protein powder that is doesn't have any sort of third party third party testing behind it So all all in the name of saving three dollars You thought you were saving 30 dollars because that was the difference of the jug But you have to factor in the serving size and the amount of you're what you're paying for the amount of grams of protein In the serving so you got to pay attention to that and some Some of these places will will make you feel like you're getting way more But then the serving size is only 12 grams of protein when your your standard scoop is like 24 to 30 or Yeah, I remember you even you even worked in a place that uh, didn't you help package It was designer and I remember you telling me that they didn't There was no like accurate measure. Yeah. No, we were we were in high school So we were high school kids and we worked at a so back then like a company like design designer Hershey actually went through there too like they they pay a mixing company And so I worked for the mixing company So we did we mixed all kinds of stuff like all different types of powders and stuff And at that time I was working out so I recognized the brand designer when it came But we have a bunch of high school kids responsible for You know one and a half three scoops four scoops, you know saying like we just mixed it all in there What's it really? They're not high accurate. It's a lot and nobody was you know double checking our work. Yeah, it's not a regulated market Um, so there's some good with that you a lot of new products a lot of new Brands or whatever, but I also placed the more responsibility on the consumer Um, I think the most important thing you got to look for is third-party testing for impurities because Although I would be pissed if I knew that what I was taking was 15 grams approaching instead of you know 30 like I thought That wouldn't make me nearly as mad as knowing that I've been developing You know building up toxic levels of heavy metals which can cause All kinds of strange effects in the body immune issues all kinds of autoimmune issues Neurological issues Hormonal issues cancers, and then you don't know that oh, it's protein powder. I've been taking for Seven or eight years every single day after my workout. So look for third-party Testing for is it pure? Are there heavy metals? Are there toxins? Um, because like I said, they did a study Um, and maybe we'll find it. We'll post it up, but they literally tested I don't remember how many brands of vegan proteins Thing was like 10 or 7 almost all of them. It wasn't like one a lot of big name brands Yes, it wasn't like one had too much. It was almost all of them There's other studies not on protein powders, but on other supplements where they went and tested. I forgot what it was like 12 Companies and they and I think like a majority of them had none of what they said they had on nothing at all So, you know keep that in mind when you're so quality makes a big difference And price tells you something about quality usually not everything But usually the more expensive brand there's a reason why it's a little bit more expensive if it's been around But look for that third-party test and it was examine.com does a good job of like kind of rating and reviewing a lot of these brands Just give you insight. That's why it's more expensive. So because it's not regulated Technically these supplement companies don't have to do third-party testing and when they do have to do third-party testing They got to pay an extra fee in order to do that. So that's so right away That's I mean that should be your first if it's the cheapest protein powder on the shelf right away I'd be concerned just because they're more than likely they're they're cutting corners with things like that Yeah, I agree. All right. So the next factor that's important Some of you're gonna probably scoff, but it's definitely important is the flavor Hell, yes, this isn't that look now this is coming from someone who could care less I've been this coming from the bone broth.  And I don't care. I'll just swallow it doesn't matter But I for my clients If they didn't like the flavor of whatever protein powder they were taking they wouldn't take it It was just it didn't matter. I don't care.  Yeah, I mean it's it's a valid behavioral points Like if if you're if you're like dreading Taking this this protein and implementing it into your routine It's just one of those things is going to be the first thing to just cut its way out Well, by the way, this is this had a lot to do with why We ended up working with work anify too because we're there We know there's lots of people like sal who can't handle way way typically is your best Like there's not a lot of there's not a lot of way brands that don't have good flavors I'd say like most they've done a pretty good job with yeah, they've done it Especially now by now They're most protein powders that are way based are pretty good. It's hard to find a vegan based protein that tastes usually They taste like Grass and dirt or chalk. Yes. And and that was one of the things I mean I before organify I wouldn't even mess with it I would just tough out the the the way I felt when I would do the way or do my best of not having to use a protein Shake at all. So they were the first ones that I liked that were actually vegan powders Yes now now when it comes to flavors what to pick I'd say generally chocolate is going to be better than the other flavors I think it's the easiest one for them to taste to make taste the best Vanilla would be second vanilla is good because you could blend it with other things Yeah, it's good to mix vanilla with just now my experience with protein powders is this if it's Any other flavor, especially if it's a fruit flavor like strawberry. It's probably gross I've almost never found like a strawberry flavored protein powder that actually tastes pretty good And I like strawberry shakes when I was a kid I would always take a chance And just be like oh, it's gross But chocolate is probably your best bet. I don't know do you guys I'm vanilla. I'm vanilla because then I mix right My favorite thing to do is to get a whether you're doing a way or you're doing like an organified vegan protein but get a Oh vanilla flavor because it goes with just about anything so I can make it a Either like a tardy like strawberry banana type of shake or I can go like a peanut butter chocolate direction And vanilla works great with both of those peanut butter chocolate We're chocolate you're not going to mix chocolate with You know strawberries or blueberries or something like that just doesn't go very well So vanilla for me is my favorite and then I use fruit and stuff to like change You know to mix it up a little bit so I get something different now speaking of mixing it This is actually quite important. I would hear again. This is coming from someone who could care less I would dry scoop protein powder. That's no joke. That's a really hard thing to do by the way But I had uh, you know clients if they had a protein powder that didn't mix well in a shaker cup They wouldn't take it and you know People will tell you nothing worse than drinking protein powder and hitting a clump Of dry powder Not all protein powders mix really well some you have to have a blender which makes it less convenient Remember, I think the the number one factor that makes protein powders valuable is their convenience They they store for a long period of time. You can take them with you anywhere They don't need a refrigerator or anything like that. They don't go bad for a while And then you just throw them in a shaker cup and mix them up Well, if you lose some of the convenience You tend to lose some of the consistency when it comes to uh protein powders The best mixing protein powders tend to be way again This is why it's so popular. I think one of the reasons why they're so popular Vegan protein powders a little bit more difficult although Organifi again not so bad Um egg protein doesn't really mix super well casing typically you need a blender casing I notice when I mix that without a blender it gets out. Yeah, it gets really thick. It's interesting to see to how You know, it's evolved in trying to you know improve that with those little like spongy balls that they put in there It's like shake and mix or like other you know sort of innovations in that direction But at the end of the day there are protein powders that just don't tend to blend well No, not at all and now this next one is uh kind of last But it's it's it's important, but it's last for a reason That's because the other stuff that we just talked about really It really is a stronger determinant and whether or not somebody will use a protein consistently And gain benefit from it. This last one is what people think Is going to be the most important for them and that's the amino acid profile or the score You know, is it how bio available is it this protein has got more loosing than this protein or this one's got more branchy Amino acids this one's got more glutamine. This one's going to be, you know Better for building muscle and a study had to had comparison 15 grams of this protein Spiked protein synthesis 15% more than this one. Here's why that doesn't matter that much. Okay It does matter, but not that much. It doesn't matter that much when your protein intake is really high So when they do studies on protein and they compare them head to head If protein intake is below that threshold that we talked about earlier in the episode, you know that 0.7 To 1 gram per pound of body weight if your protein intake is low Then the amino acid score makes a big difference, right? If you're only eating 60 grams of protein a day Then it makes a difference if is it coming from way or is it coming from Soy for example the way is going to kick the crap out of the soy, right? Animal sources tend to be much better But if your protein intake is high if you're eating a gram of protein per pound of body weight You're getting so much of the amino acids that you need The score doesn't make that big of a difference and then you see that it kind of negates it Well, remember how we started this conversation? I mean that this was this was the most pivotal thing that I ever did was just hit my intake I couldn't even tell you what protein powder or bar I was using at that time I think the most important thing to focus on because you're right. That's this is the marketing side This is what they because it is so competitive This is how protein powders will try and separate themselves from from their peers But the truth is you just hitting your your protein intake every day Like that should be the main focus whether you do it through whole foods or you use a protein shake or not You you check off that box then all this other stuff is splitting hairs. Yeah, totally So now if your protein intake isn't super high Then this starts to make more of a difference, right animal sources are superior to plant sources Mainly because they have a more favorable amino acid profile. They don't lack any essential amino acids So when you look at protein It's made up of amino acids and the essential amino acids are called essential because your body can't make them So if it lacks an essential amino acid, well, then you're limited to how much of that protein you can use based off of that that limiting factor Vegan sources singular vegan sources sometimes don't have very good amino acid profiles This is why if you go with a vegan source of protein Combinations tend to be best. So if you look at the back, you'll see Oh, it's got some p protein. It's got some quinoa protein. It's got some soy. It's got some whatever A combination usually means that there's Complimentary amino acid profiles from each of these different sources Giving you a more complete type of protein with the animal sources. You don't need that, right? I can have just a way or just a or just beef or just casein And I'm going to have a pretty decent amino acid profile and I have to worry too much about combining You know the the different uh types of protein not even even that being said this is still kind of splitting hairs, right? I mean as far as the difference like even let's say we are a low protein. Let's say I my body I'm only consuming 90 grams and you're what 220 pounds. Yeah, right So it's you know half right half of what I should probably be eating and I have the option of a vegan protein or way Yes, it's better to go away. But is it like how detrimental are we talking about? It actually makes a pretty big difference and it's low like that. Yeah when it's low it makes a pretty big difference So you'll see in studies, uh, like they'll show a difference in strength and muscle now Is it like, you know, you know 10 pounds or no, but over the course of a year or two years It does make a difference. So this is why so when I would have clients that were vegan, for example Um, and I would have them, uh, you know supplement I'd have them supplement with them essential amino acids So because some of them had low protein and they didn't they had no interest in bumping their protein up anymore Even if I talked to them like I don't care Sal. I'm getting enough. I feel fine. So let's say hey Why don't you take these essential amino acid pills with your vegan meals? And what that would do is Potentially supplement the amino acids that they may not be getting from the regal source and they got great benefits from that But if the protein is high it really doesn't make Now in terms of like what a lot of people consider as well as like the timing of everything Should I get it like right after my workout should I get first thing in the morning? Like when's the most optimal time to synthesize protein? There is a benefit to taking protein post workout But it's not what you think Okay, so is there this magical anabolic muscle building window where if I take 30 grams of protein post workout It's going to build more muscle than if I took that same 30 grams Later in the day or earlier in the day And they've done made an analysis on this and the answer is no it does not make A difference whether you take it right after or you take it later But I still see a benefit post workout in this sense If we're talking about the average person who tends to struggle getting protein intake in It's a great way to ritualize an additional 30 grams of protein. It's consistent and it's usually Not a mealtime. So it's usually in between lunch and dinner or after dinner or before they eat breakfast So rather than than them having to add more protein to their meals Which can sometimes be hard if I what I would tell clients is hey right after your workout It's really convenient. It's in your gym bag Shake up 30 grams of protein and it just became an additional 30 grams of protein that they would have throughout the day That's where be that would be the benefit that so if you've listened to the show long enough You probably remember me talking about that when we first addressed the anabolic window I shared how I would do this But my intentions were what you just said it would and it would always be when I'm in a bulk when I'm on a cut I'm not really worried about in fact when I'm on a cut I would take advantage of trying not to eat right after a workout and actually string that out longer So I was eating less calories But when I was trying to increase calories and increase my protein intake That helped because right after a workout I could shake it up I could drink it on the drive home by the time I got home. I showered I was already ready for like a big meal and I'd be okay So then I just got that I shuttled that 30 grams of protein in right before I have another 30 to 40 gram protein meal Which helped me hit my protein intake. That's where I see value with timing there That's about that that type of person who's struggling to get there The only other place I see the most were the most value with protein shakes is at the end of the day At the end of the day assessing did I get enough protein in the day making and then making up the difference Yeah, there's this there's this mistake that you know That I made as a kid that many clients have made also with this idea that Taking a protein shake or bar. There's something about it that builds muscle or it's not that at all And it's not you don't just because you're on a routine like oh, I'm starting my workout routine Also, I just start taking a shake or bar. That's kind of a silly way to use it What you should do is first assess Where is my protein intake at what does a normal day look like for me and then go? Oh, wow, I tend to fall around this much I need this much and then again even knowing that My goal for clients always is let's try and get that through Whole Foods But I know and and understand because I've gone through this myself With sometimes it's still tough to do that and then that's where I would pile it on at the end of the night Like oh, wow, I'm still 30 grams short of my my daily intake And so then I'd be mixing up a shake 100% and I see more benefit to people struggling to hit calories and protein than anything else But yeah, you see a lot of the marketing where they're like, um You know this protein digest faster therefore take it post workout This one digest slower take it right before you go to bed I remember when they sold that with casing casing is a slow release protein Take it before bed so your muscles have protein all night long One of the worst times to eat by the way is right before you go to bed Even whether it's a shake or food So that's just out the whatever benefit where there is none by the way But let's just say there was a tiny benefit is gone Because the the the interrupting your sleep It decreases the quality of your sleep and sleep is extremely important To building muscle and burning body fat and all that stuff So forget the the timing and the digest, you know, which one releases I mean, oh acid's faster and this and that and the other no no no The stuff we just listed is literally the most important stuff to pay attention to And still if you can get all your protein from whole natural foods, you're going to be better off 100% Look, if you like our information head over to mind pump free calm and check out our guides We have guides that can help you with almost any fitness or health goal You can also find all of us on social media So justin is on instagram at mind pump justin adam is on instagram at mind pump adam And i'm on twitter at mind pump sal


All right, I don't like dropping to the waist Okay, when I dip when I outside step dropping to the waist isn't isn't near as dangerous All right But when I just drop to this position to get through the hole and I go to the waist If he sprawls right here and squares up halfway. I'm in bad shape. All right, but if I trap that far knee So this hand is just got certain positions This hand got certain positions that I can pull up and down the bottom All right, we were built. This is pretty good handles. All right, a lot of things that we can pull on We just got to figure out what works. So I'm inside same thing outside now as I pressure in Okay, and I start to square up. I want this outside hand to drop to the knee I pull him first, but the outside hand drops to the knee as I drop so I square I pull everything over the top Now I'm dropping outside me What I don't want to do is dog and then drop to a double then try to change off Again, we're trying to streamline everything which means less steps which means quicker execution Which means less time for injury acting defend so my outside Even though it was pulling hoping to pull it for my outside time He just drops to the knee and I'm driving my head across the knee just like if I wasn't on double leg, right? The two things that beat this guy on any leg attack are hands and drive leg I drive cross high cross Drive cross single ass head drive leg Every leg attack this Okay, as long as we keep those in good position We're gonna we're gonna have a lot a lot of good taken so pressure pressure as I duck and pull Watch his back foot As I duck and pull so I got full and swap Just drop to the outside me. So when I come back up It's easy finish across Right here create my pressure.