As-Salaam-Alaikum-Khawwateena-Hazrat. I will seem as and welcome you to lecture number 8 of Marketing for Non-Profit Organizations, MKT 628 at the Virtual University of Pakistan. The very first component of this lecture is going to be about Drivers of Cause Marketing. In other words, we are going to look at the trends that have set the growth of cost marketing over the last 1-1.5 decades. But before I start talking about those drivers individually, let me take you back to the definition of cause marketing. The way you already have learned that cost marketing basically aligns corporate sector's brand, its marketing and its human resources with charitable causes brand and its assets. So in other words, with the wedding of all these factors on both sides, cause marketing basically generates value for shareholders, it connects different constituents, and it publicly communicates value. Shareholder value is not just confined to financial value or better financial ratios. It also is reputational value, which in turn means that the corporation derives so many different intangible benefits out of the cause relationship. And that certainly is one of the drivers. The cost marketing relationship connects different constituents. Here we are talking about an array of constituents who appear on a very wide spectrum of suppliers of the corporation, the management of suppliers, their board of directors, and then the corporation itself, their staff members, their whole management to the board of directors, all stakeholders like bankers to the finance institutions, so on and so forth. And then right down to the NPO itself, its management, the board of directors, activists, volunteers, and society at large. So you have seen that an array of constituents get together, they get connected, they get involved, and when they make their respective input, the whole it generates becomes much bigger than the sum of its parts. That is the beauty of the relationship that takes place between the corporate sector and NPO. So we have seen that the interpretation of the definition lets us draw certain very important and logical conclusions. And while drawing this conclusion, the one thing becomes very prominent, and that is the community itself. All the constituents happen to be part of the overall community, and the community gets better exposed, not only to the corporate sector, but also to the NPO's cause and their program. So the community becomes a very important factor in driving the corporate sector toward proving that they are good corporate citizens. Why do they really have to do that? Well, this has a history, which goes like one and a half decades back when a couple of huge US corporations got caught indulging in unethical behavior. And as a result of that, the people formed negative perceptions about the whole corporate sector and the society at large thought that the corporate sector is only concerned about making profits, and that also through unfair means. So there was a good cause for the corporate sector to wash themselves of that perception, which had formed a very dominant part of public memory and perception. In doing so, the corporations thought it was a very good opportunity to join hands and do something collaboratively by developing certain synergies that will let them execute social responsibility, and NPO's provided them with a very good platform to do that collaboratively by creating synergies. So in other words, we can say that ever since that tobacco took place in the US, corporations have become very sensitive to the fact that they've got to demonstrate certain ability and characteristics that lay the ground for their becoming better corporate citizens. At the same time, there is another marketing pressure on the corporations with which it makes it important for them to differentiate themselves from the rest of the crowd because of the competitive pressures, and the fact remains that most of the corporations produce good products and services, and therefore it becomes very important for them to do something in which sets them apart and which really can prove that the corporations stand not just for business and profitability, but there is something which is done by them in terms of social improvement, and that's where the NPO's come in, and that's where the driver comes in. NPO's find a very good opportunity of joining hands and making their programs more legitimate and more credible, and corporations, on the other hand, create the better value for the shareholders and for the corporation. So the community happens to be one of the greatest drivers because it keeps the corporate sector under scrutiny all the time, and this gives the corporate sector an opportunity to prove that they have the capability of doing a service to the community at large, and for that they join hands with the NPO's and they become very attractive for NPO's as a matter of fact, and NPO's in their right find it very advantageous because they can uniquely position themselves as an organization that is in collaboration with the corporate sector trying to improve the social welfare of the society. So we have seen that it works both ways. If it generates value for the corporate sector, it also gives legitimacy and credibility to the NPO's and their programs. The second driver which is responsible for the growth of cost marketing is socially conscious consumers because we know that consumers happen to be part of the marketing community which keeps the pressure on the corporations all the time and therefore those consumers who happen to be socially conscious are very sensitive to purchasing those products or services which are cost related. In other words, we can say if there are two products available on the market and they both have the same quality and the similar kind of pricing structures, there is a great possibility that socially conscious consumers will buy the product that is cost related and therefore it becomes kind of a pressure on the corporate sector to join hands with a good NPO offering a good program which has the potential to bring the corporate sector or the corporation into a positive limelight. Another driver which is responsible for the growth of cost marketing is good employees because we know that good employees contribute toward the financial results of any corporation and when they do that, corporations like to motivate them and retain them but once retained, those motivated employees work even better and they produce even better value. The fact is in terms of social welfare and the non-profit sector, the people have started working in their teens even before they enter the private sector or the corporate sector on social programs and I did point out in one of my previous lectures that if youngsters have to their credit working on a social cause as part of their resume, they stand better chances of getting a better job. So therefore corporations keep looking for people who are exposed to the non-profit sector and such people who have worked in the non-profit sector find it very attractive to go for those corporations that have the potential or that have the history to have worked for a social cause. So it is kind of a two-way traffic. Good corporations look for good employees and good employees like to work for good corporations and in the process, both benefit and both become stronger. We know that good employees are responsible for better financial results. It happens because they are highly productive, they're highly energized and they're highly committed. Because of the energy and commitment they show, corporations like to retain them. As a result of that retention, what happens is the corporate memory or the corporate experiential bank that is created becomes very beneficial for the corporation in the longer run, not only in the longer run but also in the short and medium term. The corporation can draw on that experience whenever it needs. The corporation can modify that experience in line with the changing circumstances, in line with the changes in the environment. So the corporate memory which is formed by the working of good employees, it becomes kind of a corporate knowledge which gets documented. It is not only documented, it gets disseminated. And when I was talking about corporations drawing on that collective experience, I was referring to the dissemination of knowledge which gets generated because of the output of good employees. So good employees happen to be one of the important drivers of the cause marketing relationship because they provide the corporations a platform which is attractive for the NPOs and which makes the corporation very vibrant and which lets the corporation demonstrate that it does have the ability to connect different constituents because it is these employees who have the ability to connect all those constituents. They make the whole thing so motivating, so inspiring that the people form different constituents and they feel very passionate to start working for the corporation. And once the corporation is into a relationship with some kind of a non-profit program, all those constituents get the opportunity of making their inputs and if you relate that with the output of the employees, you will know the contribution made by the employees at their end and what it really means. So good employees could happen to be one of the important drivers of the growth that we see in the cause marketing area. On the NPO side, it is mostly the declining governmental funding which has made NPOs conscious of the fact that they need to have certain more supportive sources in addition to the government and governmental agencies. If governmental funding is declining, NPOs are growing and to keep their growth sustainable, they have to approach the corporate sector. So in other words, the corporate sector becomes a natural choice on part of the NPOs to join hands and to do something collaboratively. They create synergies and they collectively can work for a certain cause which creates value which connects different constituents and it publicly communicates value. By publicly communicating value with what it means that the values on part of both the partners, i.e. the corporate sector as well as the NPO get highlighted. The community gets to know that they both really believe in serving the society. The corporate sector is not just about profitability and doing business, rather it is doing something which is very ethical and which is improving the social lot, so to say. And the NPO sector without having to say benefits because of the legitimacy that is injected into the programs owing to the relationship. So these are some of the important and very interesting drivers that have led the growth of past marketing over the last couple of decades and it is important for us to understand that and like I said earlier, if we have a good understanding of the interpretation of the definition of cost marketing it is easy for us to connect different dots and then draw certain logical conclusions as to what it really is that is driving the growth of cost marketing. And once more I would like to say it works both ways. It is good for the corporate sector as well as for the NPO's. We now get into the second component of the lecture which is about strategic marketing process and of course it has to deal with the non-profit environment. We have developed a basic understanding for the non-profit environment and are able to say that there are more similarities between the corporate sector marketing and non-profit marketing than dissimilarities. But then at the same time it is these dissimilarities that make it very important for us to understand why they present themselves and how do we manage those dissimilarities. Well to begin with I can make a statement that because of the similarities that we have to go back into the principles of marketing management and adapt those principles to the non-profit environment due to the dissimilarities that the sector presents. I would like to repeat it to see in a summarized form because of the similarities we follow the principles of marketing and because of the dissimilarities that are there we make certain adaptations to those principles and these are the principles which basically stem from the variables of marketing mix and that is one area which I think we understand fully well from a couple of other marketing courses as well. Let me say here that whether we are dealing with generic marketing which is meant to bring about certain social improvement through products and services or we are dealing with social marketing which is meant to bring about certain social improvement through a behavior change the fact remains that an appropriate deployment of the variables of marketing mix is extremely important in order to make the whole program workable. As a matter of fact it is the application of these principles that lays the ground for program formulation and then takes us through the stages of execution and implementation. If you go back to the two examples that I cited in lecture number six you will realize whether you look at the dispensary offering services I mean medical services in emergencies or the inoculation program meant to prevent certain deadly diseases both these examples very convincingly manifest the four variables of marketing mix in terms of product, the promotion, the price and place. I don't really have to talk about those examples once more in detail at all because you have right in front of you my point here is that it is the application of these principles that make it very evident that non-profit marketing is at a competitive stage and if you really believe in that then I think it is very obvious that we work for the programs by making customer as the focus of the whole program. So in other words it is very obvious that because of the application of these principles the target market gets the center stage and if the target market gets the center stage then it again is very obvious that we have to make the process very strategic. The marketing management by itself inherently is strategic and if you believe that the principles do have an application in the non-profit environment through certain adaptations of course then we also have to believe that the process has got to be very strategic and it is because of strategy formulation that we can successfully, efficiently and productively implement our programs. Let's take a look at the concept of cost marketing which I just concluded in the previous component if you are going to join hands with a corporate entity you have got to be very strategic because the corporate sector works by following certain strategies without having a set of strategies the corporate sector does not move at all and it is the process of strategy making that we have to understand which starts from the fundamental understanding what the process is all about. Well, the strategic process is very important for the NPO sector because it is the one that makes it possible for the NPO sector to respond to competitive pressures just like in the corporate sector if you think that you are at the competitive market stage you have got to respond to the competitive pressures one great example of competitive pressures is of funding there are fewer sources than people would like to tap and there are more NPO's running after those sources so this is one example of the state of competition it is these kind of pressures that make it very important for the NPO sector to follow a strategic process which has a set of objectives and then certain goals and then certain strategy formulation it is because of this process that NPO sector is in a position to assess itself by looking at its resources and then allocating those resources in as rational and optimal way as it goes so we can say it owes to the process that NPO's are in a position to assess where they stand and the way they really want to go in the medium as well as the long term the strategic process starts with a strategic intent the intent basically is a function of the corporate resources its capabilities and core competencies I don't really have to take you back to the basic principles of management course in which you already have learned what capabilities are and what is meant by core competencies the point here is that the NPO has got to be in a situation to fully exploit and capitalize on its resources by deploying its capabilities and core competencies it is because of the application of these factors that NPO's move forward in a strategic way so to say first of all NPO's have to take stock of their internal environment when I talk about the internal environment it automatically means NPO's have got to assess the internal situation and then see how best they can optimize their capabilities and core competencies and deploy resources in order to implement their programs once they have done that they are in a position to define what really is the purpose of the organization and how they are going to fulfill that purpose and once they have fulfilled the purpose they as a matter of fact have completed the strategic process let me take you to a graphical presentation and to make my point more convincing in terms of the development of the strategic process as you can see from this slide we have right on top the internal environment which has to be assessed very objectively by the organization in order to make sure that whatever they have at their disposal is going to be good enough for their strategic intent in other words they have resources, then capabilities and certain core competencies which when put together let the organization come up with their strategic intent the strategic intent is all about the intention of the organization and let me give you one example here a social marketing company may like to be the best possible social marketing company in the country but it still remains an intent it is not a strategic formulation by the same token a hospital treating kidney patients or cancer patients may like to be the best possible treatment facilities in their own right but this thinking is just an intent or an intention it is not a strategic formulation so in other words the organization has to take stock of their three fundamental factors of resources capabilities and competencies in order to make sure that whatever the intent to do is achievable and is doable so in other words the intent or the internal environment is all about the desire on part of the organization so the intent or the internal environment tell us what is desirable the ones that we have done that we get on to the external environment because if we have an internal focus we need to have an external focus as well and the external environment consists of so many different segments of which the economic environment, the demographic the socio-cultural and legal and regulatory segment are extremely important to keep track of the way we are analyzing the environment the ones we have analyzed the internal environment and also have given a lot of consideration to the external environment by way of looking into the economic factors and seeing which direction the economy is moving and whether it is going to be feasible for the non-profit program to be kicked off the way that we are planning to do or not is something that the economic segment will give us a lot of leads into the next segment of the external environment that draws our attention is demographic we know very well that demographics deal with the population and its size its location, the geographic area the ethnic base and income distribution and these factors are to be considered before we devise our mission which basically should flow out of the analysis of internal as well as the external environment but going back to the external environment the next segment is socio-cultural basically is a reflection of values that drive the society and the society at large the fact of the matter is that socio-cultural values are the driving force behind so many different economic, demographic, legal, regulatory as well as technological changes in the society and the trends that take place in relation to all these segments so socio-cultural segment plays an important role while we analyze the external environment there is yet another segment known as the legal and regulatory this deals with the public policy and its mechanism NPO's have got to be sensitive to the fact what policies are friendly to what their cause and the programs and what policies are constraining the ones that have taken stock of this situation they are in a better position to formulate their programs and before they can formulate their programs they can be very clear about devising their mission so as you can see from the interaction here right here the NPO has taken stock of the internal environment and the external environment and as a result of the analysis of both environments it is now in a position to devise its mission and the mission is all about the purpose of the company mission is the one which tells us what the company is all about what it is going to do and what is going to be the scope of its operations having said that we can now talk about what a mission is well like I just said the mission reflects the purpose of the organization and tells us what the organization is all about why the organization exists and what is it that it does and why it does and when it does that something what is it that it achieves so the mission is something very comprehensive it can be a very brief statement comprising of just about a couple of sentences although there is no bar on the length of the mission statement but the fact is that the mission statement reflects all the factors that I just talked about meaning what the organization is all about what it does, what is its purpose and what is the scope of its operations so it talks about almost everything which relates the both environments that I just talked about meaning the resources, capabilities and core competencies because these are the ones which are going to be deployed in order to make a program successful and it also talks about the external environment because automatically the analysis of the external environment has gone into the capability statement of the organization in other words the organization does feel that it is capable of carrying out the program which it intends to carry out so whatever its strategic intent is or whatever its thrust is all about it is in a position to do all that what it intends to do and its mission is to achieve that to fulfill that so this is what the mission is the mission let me tell you is all about the here and now orientation of an organization meaning what really is at hand what is it that the organization is supposed to be doing right now in order to achieve certain objectives it lets you achieve objectives it lets you assess yourself where you are and it also is an extremely good guide in terms of seeing how you are going to get there where you really want to reach there is a little difference between the mission and vision I have not just talked about the mission I also intend to say a few words about the vision of the company the marketing vision of the organization and how it differs from the mission of the organization well like I said if the mission is all about here and now vision is all about future and distant future it is something very inspiring it is very futuristic and it also happens to be abstract the mission statement has got to be very very focused whereas the vision statement tends to be a little abstract and futuristic although it happens to be an extension of the mission statement the reason why organizations like to make a differentiation between the mission statement and the vision statement is that they in future at times like to do things which are a little different from the programs they have at hand and if that is the case then what is to be done in future on lines very different from the ones you are falling right now becomes part of the vision and the mission is all about what you are doing right now many organizations tend to combine the two in other words the mission statement also takes into account the visionary part of it because they think they are going to stick with the kind of programs they are falling now and also in the midterm and the long term they will still be working on the lines they are working now and therefore the combination of the two back to the mission statement how is a mission statement constructed is a great challenge for organizations because it says what you are supposed to be doing and what is it that you are going to achieve you just cannot afford to say something which is out of focus or which lets you drift from your focus you are not to talk about things which are not feasible which you do not have the ability or capability to do and achieve and lets you stay on course in other words while constructing the statement the input of the management is extremely very important like it is said the more people are involved into the construction of the mission statement the better it is of course you are not supposed to be creating a crowd which may make the whole thing rather confusing but the fact remains that if mission statement has its roots of ownership into different vital strategic areas of the organization the better it is for the organization and then the input from the board of directors is extremely significant because again I would say it is a question of achieving the mission the mission statement has to have three very important features it has to be feasible it has to be motivating and it must be distinctive what it really means well feasibility basically stems from the fact that the resources of the organization have got to be in line with the goals of the organization meaning that what the organization is striving to achieve has to be supported with a compatible level of resources only that will make the program feasible if the staff members could have a feeling that the mission statement is not feasible because there is a gap between what we have in terms of resources and capabilities and the ultimate goal then people will not be making their inputs with the level of motivation and the level of commitment that is needed to make that program successful so any infeasible mission statement is injurious to the organization the second feature is that of motivation the statement should be such that it should inspire a lot of confidence into the people who are working for the cause that may those people be working for the organization as staff members they may be volunteers and may they be activists whoever they are all the constituents have got to get inspiration out of the statement because only then they will feel passionate to start making their inputs and here you see the factor of motivation is directly correlated with the feasibility if the mission statement is not feasible people are not going to feel motivated so there is a direct relationship between the two factors the third one is that of distinction the statement has got to be distinctive this basically is all about marketing differentiation the organization has got to position itself in a way that it really stands out and the unique selling proposition the must present itself having its roots in differentiation if it is not distinctive the people are going to have the feeling that this happens to be one of those a run of a mill program and this is kind of a program which is being undertaken by so many other NPOs so what is so special about it so they will lack the inspiration and the passion needed to make the program distinctive and then successful after having talked about what a mission statement is and what is the purpose of having this statement and what should be its features I think that we should be asking ourselves a couple of fundamental questions and if we are convinced with the answers to those questions we should think that the mission statement is okay first of all we have got to take a look at this statement in terms of what it says is what it is supposed to do meaning the organization is supposed to do if the statement says something which does not clearly says what the organization is supposed to do then there is something wrong with the statement it must say something in very simple plain words what it does another question that you may ask yourself is how clearly it communicates the scope of operations to all the stakeholders or to all the constituents is it easily understandable or people may have their own interpretations if you think that the statement is worded in a way that may let people drift into areas away from the focus of the program then there is something wrong with the mission statement and you have got to revise it yet another question that we may ask ourselves about the mission statement is does this statement inspire confidence among all the stakeholders or the constituents does it have the ability to develop the kind of integrated connection among all the constituents the kind of connection to the rich NPO's and also the corporate sector if it happens to be the part of the cost marketing program like to develop and if the statement does reflect that then it is a good statement and if you think it lacks something on that particular account and it may not inspire confidence among all those people who really matter toward making their inputs then there is something wrong with the statement yet another question that you may ask yourself says does the mission statement reflect with your values, with your personality and your positioning if it does, it is a good statement but once you are done with the statement then the next important element of the process is objectives what is an objective, let me explain that to you well if the mission is all about the purpose of the company and the scope of operations and if it happens to be the one telling us where the organization wants to reach then objectives are the strategic guide that take us there in other words objectives are very strategic and they set the direction for the mission to be followed and then fulfilled because objectives are very strategic in nature they let the organization bring to the different steps into a strategic focus meaning how those steps are to be taken and what is it that is to be done in order to implement those steps let me give you an example of objectives relating to the social marketing company I do not really want to give you examples from those kinds of MPOs that are very well established because that makes the whole thing very obvious and the common sensible I really want to generate some creative thinking on your part and talk about those examples which are from the areas not as familiar as the ones already established are and therefore let me talk about a social marketing company that may like to set itself a set of objectives number one could be that the company may like to hire the more or better moderators, market researchers and communication experts the company may set to itself the objective of hiring the more medical and nursing staff because they want to carry out their marketing the program in an even more aggressive way how they do it I am going to talk about that as well the objective may as well be to differentiate itself from its competitors and offer something in a way that is not traditional but once we have understood the objectives we have to take a look at the next factor which is that of goals what is the difference between objectives and goals is something that we must understand actually there are certain experts who make this distinction by calling objectives strategic objectives and goals as financial goals the reason they make this kind of distinction is because goals are the translation of objectives into measurable terms we say that the objective of the company is to hire better staff then while we talk about goals we have to be very specific about the number as to who is it that the organization needs for example how many more doctors and what kind of doctors are going to be their remunerations and what is going to be the impact of that on to the financials so goals are measurable in terms of numbers in terms of time scale in terms of percentages and so on and so forth I think this could be the best possible explanation for the difference between objectives and goals or in other words between strategic objectives and financial objectives the goals are measurable because of that measurement that we are in a position to identify who are better managers and who are not so good managers and on the basis of that could we give increments, could we give promotions or we tell people that they have to pull themselves better and they have to perform better so that they can walk in step with those who are better managers if we are projecting a deficit while preparing of a business plan we shall take a good look at which objective is going to let us generate the requisite financing and only then we shall specify the goal so this basically is a translation of the right objective into certain specific measurable numbers while we specify goals. If a new program is in the offing we will have to see which objective it really advances and what resources are needed to advance that objective and we shall translate all this into numbers like how many more people we need and what kind of infrastructure if at all we need that we do need and what are the overall assets that are going to be required to advance that particular objective so translation of that objective into all those things that I just mentioned is going to be part of the goals like I said earlier I am going to give you a couple of examples in the next component which will make it very clear what is the difference between objectives and goals and I will start with the mission statement and then go right down to the goals making it very clear to all of us how a program should be put together while we proceed with the strategic marketing process Thank you


The St. Lucia Cooperative Credit Union League recently handed over four high-flow nasal cannular machines to the Ministry of Health and one to the St. Jude's Hospital in support of the response to the COVID-19 pandemic and other respiratory challenges at the hospitals. The high-flow nasal cannular machines are expected to provide respiratory support to patients who require oxygen therapy. The Minister for Health, Wellness and Elderly Affairs, the Honourable Mouzi Jovatis, expressed heartfelt gratitude to the St. Lucia Cooperative Credit Union League for the timely donation and says these machines are very critical in saving the lives of patients. I am sure your members, those who are not here, will understand and feel that this is a really timely and important contribution to the health care of St. Lucia, to the fight not only with the COVID-19 virus but also as I understand from the doctors, other ailments whether it be COPD and other ailments. President of the St. Lucia Cooperative Credit Union League, Gilroy Satney says his organisation remains committed to providing assistance towards the health and well-being of the nation. Today's donation by the local credit union sector is a continuation of the ideals and beliefs of the Cooperative Pioneers to bring about human and social development. Our decision to donate four machines to the health care facilities in castries and one to the St. Jude Hospital is taken with full regard for the interests of the brother community within which the credit union movement and its members reside. Medical Director of the Respiratory Hospital, Dr. Lucia Eugene Ford, expressed her appreciation to the St. Lucia Cooperative Credit Union League for the kind gesture and much needed assistance during this time. This contribution or donation is timely and is appropriate. Some of our COVID-19 patients, they develop what you call acute respiratory distress syndrome which affects the oxygen uptake into the lungs and as a result what has happened is that the decreased amount of oxygen that goes to the lungs, you have a situation where we have organ failure, multiple organ failure and it can actually lead to death. So low levels of oxygen in the tissues can result in failure and of course death as I mentioned and having this machine which allow them to improve the delivery of oxygen to the organs and we have better clinical outcomes. The five high-flow nasal cannular machines donated by the St. Lucia Cooperative Credit Union League cost over EC $58,000. Reporting from the Communications Unit of the Ministry of Health, Wellness and Elderly Affairs, I am Fynnell Neptune.


Those looking for a slice of pizza won't have to look far, as Andy's pizza and more is now open in Williamson. I always like pizza, so I'm out on the road working, you stop and get pizza. I worked with some friends of mine that had pizza places down in Pigeon Forge, Tennessee, and a good friend of mine in Cottageville, South Carolina. So decided the good Lord put it on my heart to open a pizza place. After returning home, Andy says he's blessed to help out the local economy after his experience as a kid. Williamson back in the 70s, I can remember when I was a kid, we had lock stock and barrel on it room. There was a lot of restaurants, town was thriving, and I really feel that they're trying to rejuvenate town, you know, with the trail systems, everything they're trying to do. And as a consumer myself, I think it's best to have more things in town and people have more choices. You don't have to eat the same thing every day. With pizza, burgers and fries, customers won't have to look far for something different. It's a New York style pizza. We make it fresh every day, fresh sauce, make homemade sauce. We have probably some of the best cheese on the market. We offer wings, subs, salads, burgers, fries. We do home cut fries. If everyone hasn't tried our food and our pizza, especially, just come in and give it a try. It's different. It's a, like I said, New York style pizza. It's just, we really believe that it's a good pizza. And just come in and give us a try. For Mountain Top News, I'm Joel Chorjol.


What is going on guys welcome back to the channel critical overlord here? So this would be the recap for pretty little liars original sin season 1 episode 3 Episode 3 starts with Imogen standing over Karen's body and then Tabby and the others convince her that they got to leave So it's picking up immediately after what happened at the end of part 2 or episode 2 They regroup talking about a and their text of taking out bullies and then we're showing Karen's house at Karen's house her father asked Kelly about what happened after Kelly suggests maybe Karen killed herself We then are shown Mrs. Hayworth aka Sydney has a flashback to the night Angela killed herself in 1999 where the girls parents rethink what happened to Angela Back in present times the girls on a video chat realize A was the one messing with them Well, at least Imogen does Farron tries to deny it and believes it was Karen messing with them The girls decide to keep quiet because of a threatening text Imogen asked to sleep in Tabby's room tonight after what happened to Karen at the party Imogen remembers the bloody A behind her mom on the tiles when she died and thinks there might be a connection to this in her mother's death Imogen believes A is connected to it all and wants to figure out figure it out Of course deciding if her mother Davy was connected to what's going on now to them The school mourns Karen at a gym meeting led by their principal A is shown watching from under the bleachers Imogen leaves the vomit and the sheriff looks on in anger over his daughter's death Kelly is confronted by Imogen in the bathroom Imogen tries to apologize to Kelly and Kelly rejects it before storming off Imogen stops her and reveals Karen came over the night her mom died Kelly reminds Imogen that this isn't about her when Imogen tries to inquire about the note her mom got from Karen The liars are called to the principal's office the sheriff in the office asked the girls about the footage That was leaked it seems that he thinks she may have killed herself over this footage leak The sheriff asked who has the video now and assumes Tabby has it Before Farron reminds the sheriff that Karen was a bully and she planned to ruin Imogen's night Farron says they are done talking without lawyers present or their parents The sheriff says they should lawyer up because he plans to open an investigation against those five girls Farron's mom has returned home and confronts her about Karen's incident Many is confronted as well Noah's confronted as well and Tabby's confronted as well So they were all confronted by their parents over this incident the next morning Tabby and Imogen talked to Tabby's mom Where Imogen returns to Tyler's phone or know where Imogen returns Tyler's phone the source of that Karen video leak The liars are at school and have a bad rep in the paper over Karen's supposed death due to bullying The liars moms meet up and many's mom thinks it's no coincidence at all that their daughters are targeted They seem to be they seem to be wanting to do everything they can to have that video Unlinked from their daughters Imogen asked the librarian for a 2002 yearbook because she wants to do some sleuthing on her mom Farron is kicked off the ballet production and out of the class from what I gathered Imogen takes a picture of her mom from the yearbook Imogen notices a club called Y2K Survivors Club throughout the yearbook and Begins researching it Imogen asked the librarian about printing out documents after she finds some interesting documents The girls mom meet with sheriff and the principal to talk about the Karen case The sheriff says they have nothing to discuss because their daughters killed his daughter Noah meets with Sean in the locker room before his game or practice He's having and he's convinced she's a liar because of hearing about her being back on drugs and the Karen video leak at the theater Kelly is shown crying while looking at a picture of her sister and their family Imogen goes to the abandoned location. She discovered online with Angela Waters memorials present on the old vehicles and inside the Abandoned warehouse. I'll call it as well Imogen hides after realizing someone is coming But that someone is a Imogen hides in an old vehicle while trying to stay quiet A almost finds her before storing off at the sound of barking dogs I could not stand this scene because they had such a great chance to build a lot more attention here And the pacing just was not to my liking. It could have gone on a little bit longer than what what we had Noah is confronted by the sheriff who tells noah that someone must answer for Karen's death outside of their friend group The sheriff tries to blackmail noah into helping him pin it on her friends Wes tells tabby that the flash drive with the footage is at his house and the cops didn't beat him to it Tabby asks for the tape and he says it's at his house, but tabby can't come over and get it Again, Wes being a creep some more Imogen tells tabby about Angela Waters death and the memorial she found while also being stalked by a Noah tells many and fair to betray Imogen and tabby because of the conversation She had with with the sheriff Many questions a could be testing them Noah just really doesn't want to have a final strike due to her house arrest, of course Tabby Imogen needed the location of Angela's memorial, but mrs. Hayworth aka Sydney comes to pay her respects Angela killed herself in that building. It's revealed. Mrs. Hayworth explains that Angela had problems at home No father and a mentally ill mother the girls thought someone else would call the cops after Angela died Angela's body was found two days later Mrs. Hayworth asked why they were at the warehouse and then Imogen shows mrs. Hayworth the flyer her mom got before she killed herself Imogen is told that no one was nicer to Angela than her mother Davey But that doesn't seem to be true from what we saw in the pilot if i'm not mistaken Tabby goes to Wes's house to get the flash drive Wes intends to have a dinner and movie date with tabby and she seems very uncomfortable once again Noah is visited by Sean who wants to talk to her and he tells Noah He isn't mad but confused and scared the drug test stuff made him worry about her Noah tells Sean a secret and tells him not to tell anyone and he swears to it Noah got arrested because she took the fall for her mom. They were her mom's drugs Tabby is shown again very nervous at Wes's place while her heart races tabby finds finds this flash drive and just leaves Wes's place.  The girls agree that they're all in this together Kelly is at home with her parents who are destroyed over Karen's death. The sheriff says the girls are going to be expelled tomorrow He continues on to say that those lying bitches are going to wish they were dead after he's done with them at school The next day the girls and their parents learned a disciplinary meeting has been postponed to a later date The principal reveals Kelly admitted that Karen was indeed planning to ruin Imogen's night at the party The actions against the girls will not be as severe. The girls and their moms have dinner at opposite booths We focus on the moms during this where mrs. Hayward tells her friends that tabby and Imogen know about Angela They wonder who sent david flier, but agree it was a fluke most likely the liars are shown talking about a but Imogen says She believes her mom felt guilty about Angela and that their mothers are keeping a secret about Angela from them Minnie is returned her devices back at home by her mom who says she's going to get the rest of them back after Minnie finishes her detention Farron's mom is headed back to Pittsburgh but real she also threatened her teacher with a lawsuit to get Farron back into swan production Imogen is shown meeting with Kelly at the park riding on swings and Kelly says the Imogen is her fault Her sister is dead because she convinced her to do the prank Imogen and the liars visit Karen's grave to apologize and recognize that Karen And her did used to be best friends tabby apologized to Karen at the grave as well Noah recognized Karen's awesome parties and tells her to rest in peace Minnie says she wishes they found a way to coexist Farron says she doesn't like Karen But that doesn't mean she should be dead because maybe she would have changed over time We then see a watching the girls once again the girls spot a and then the episode ends Let me know what you guys think about this down in the comment section below If you haven't subscribed turn on post notification in this video in the description I'll leave some social media accounts on facebook sort of instagram You can message me there of course limiters any movies news or reviews let me to cover any future Without a mind guys. I'll see you in the next video


The Governor of Ugun State, Mr. Dakwa Biodu, has visited communities which were ravaged by flood in Abelkuta over the weekend. Five commissioners had earlier visited the scenes to assess the extent of damage. Governor Biodu pleaded with leaders of the affected communities and markets to give government some time to render the needed assistance. We probably focus on roads that connect us with illegal states. But now we can see that beyond roads, we need to have infrastructure in estates like this so that even those that have land here, that have properties here, can derive the maximum value from those properties. And that can only happen if there's infrastructure. We will prioritize the works here. If my heart goes out to you, I'm very, very, very touched by what I've seen. I'm very affected by what I've seen. I would ensure that immediately you begin to see the signs of relief. We are stepping this up, like I told you, to the Honorable Minister of State Environment. He's already aware to the Vice President. He's already aware and also to the President. This was dealt with as an emergency. We're going to conduct a comprehensive assessment of what we need to do to make this place conducive for living. Whatever the assessment comes up with is what we're going to implement. So we're going to first start with ensuring that we have the required road infrastructure at the appropriate levels. So if you've now built in such a way that we need to relocate you, we would have to do that. Whatever it is that we must do to ensure that this place is not persistently and perennially flooded, we will do it. So let's leave it at that. Let's wait for the result of the studies to come back and they will begin to take that decision as and when that situation arises.


Hi everybody. It looks like I'm live. It's been a while since I've come on a YouTube live so I figured it is time to do one. Sorry that sometimes it takes a while but it's nice that I'm here. I'm just gonna wait a moment or so for people to log in. I'm gonna check my email to make sure there's no questions. Actually sorry to check for questions because sometimes I get some really good questions throughout the months, the weeks. I just realized my thumbnail on YouTube is horrible. Oh now it's showing me live again. So you guys as always ask me any dental related questions that you might have whether it be again dental related questions or if you have any questions about any courses anything please let me know. I love all of your comments, likes all of that please keep them coming. If I don't respond to them right away I apologize it's just because things can get so busy. As you guys know if you've been following me for a while I do a little bit of everything. There's always courses, teachings, patience to see but I do really enjoy your likes and comments so thank you guys very much. What I'm gonna do is I'm going to go through I'm just checking my notes here. I'm gonna go through some of the common questions that people have been asking. I have some dental questions here. I have some course questions. Can I type in the chat box? I could have sworn I could before. I was gonna type in the chat box to give you guys my website but I suppose I can add that in to the description anyway if you guys are wondering what the website is but I can add that into the description depending on if you're new to this channel or not. I do like to say if you guys don't mind clicking like and clicking subscribe. I love that that does really help me out. I do appreciate it. YouTube these days the more likes you have the more subscribers the better so that's really really nice it just helps to bump things up and that kind of helps me as well so that would be fantastic. So talking about dental questions you guys I have it on a couple I have it on my notes pieces of paper so some common dental questions lately I've been getting a question of how do you help with cold sensitive teeth so how do I feel about cold sensitive teeth if you've been to the dental office before and you've told them that you have cold sensitive teeth and they just basically say to switch toothpaste there are different things that you can do switching toothpaste is definitely the best thing to do that's the first thing to do so I'm not mentioning any companies that are paying me to talk about this none of that I don't believe in that I'm just talking about the companies that I personally use myself and ones that I recommend to my patients so you guys might see on my YouTube channel often oral science that's one word oral science I use that company for many things but if you want to save some money I suggest trying a sensitine toothpaste first you can buy that anywhere you can buy it on Amazon all kinds of places so a sensitine toothpaste I like the original one or the sensitine rapid relief that one's fantastic so you should definitely use that and the key is to use it every day twice a day consistently if you're using different toothpaste it's not going to work nearly as well so please keep that in mind so if you're using a sensitine toothpaste and then you're using a crest toothpaste or Colgate it doesn't matter what else it's not going to work because your sensitine toothpaste that you're using it's working it's creating a coating and then the next time you go to brush with a different toothpaste you're taking that protective coating off so you need to be using sensitine consistently or it doesn't have to be sensitine any sensitive type of toothpaste just I personally like sensitine because it has two key ingredients in it it has potassium nitrate well that's kind of the main one to really help with sensitive teeth okay potassium nitrate if you're not sure what type of toothpaste you have check on the back I don't have any toothpaste here but check on the back and look for the ingredient potassium nitrate that is what helps to coat the teeth help the tubules against some cold sensitivity but use it consistently and did you guys know you should not be using water on your toothbrush so before you put the toothpaste on don't use water on your toothbrush and afterwards don't rinse your teeth do not rinse your mouth after you apply the toothpaste because if you do those therapeutic effects of the toothpaste aren't going to work as well because you're rinsing it off before you put the toothpaste on the brush if you rinse with water and then put your toothpaste on well those therapeutic ingredients of the toothpaste same thing it's not working its magic as well because it's diluted with the water did you guys know that I know crazy so try toothpaste first I do apply a professional grade desensitizer on my client's teeth with a micro brush that I can do too I apply that over the areas of thinning enamel because that's the more common cause for cold sensitivity your dental office should have that as well ask them for it it is expensive so I want to say be prepared to pay for it if you do ask for it I don't always charge my patients it kind of depends if it's not covered by insurance I feel bad kind of saying to my patient okay it's not covered it's going to be $45 most people can afford that or necessarily want to but if you're that cold sensitive $45 to get you out of pain is a small price to pay right but just keep that in mind but using a toothpaste at home can really help so that was a common question lately another common question was to use a water pick or the floss and by the way if anybody has questions please feel free to type something I am more than happy to answer any questions oh now I see the chat box I'm just going to type in the chat box too so you guys can see kind of where to type if it's not so obvious oh yes so another common question was water picks or using a floss I really like water picks and I find those of you I don't want to say those of you who are using floss might not be doing it properly anyway but most people don't use the floss every day that is ideal to use floss every day but if you're not I tell patients use the water pick the water pick is easier to use it's quicker use the water pick every day and that's just as good as using dental floss it does depend on what dental professional you talk to so some might say Andrea is wrong it's not the same as dental floss but from what I've seen in my patients those that have told me six months ago um Andrea I'm not going to floss too bad and I kind of say to them well the gums are really bleeding you have to do something I suggest a water pick they purchase one and their gums are so much healthier because of it so if that's not better than floss I don't know what other proof to give you and it's so much easier I personally use the water pick every day even after every meal if I'm home I use the water pick your teeth your gums everything will be so much healthier because of it if your gums bleed while you first start to use the water pick it's just because your gums aren't used to it and your gums need to heal up keep using it though because if you keep on using it things will get better and better healthier mouth healthier gums you will feel better you'll be healthier health starts in the mouth you guys if your mouth isn't healthy how can anything else be healthy because we're constantly eating so it's coming through the mouth if the mouth isn't healthy that bacteria is now in our food that's traveling in our system you get the idea like not to sound yucky but it's true your overall health your oral health so mouth health plays a big role on your overall health does that make sense you guys so if you're thinking ah should I get the water pick should I not it's good for everybody it can't hurt anybody um if you guys want a link I like a water pick um personally from amazon they're a great price they last I like a cordless water pick because I don't like a lot of like heavy things on my counter so I like a cordless one that I can either just put in the shower under the sink um but I do use mine often enough that I should just probably keep it on the counter anyway because I might keep having to reach for it but get that water pick you won't be disappointed you won't be disappointed you will love me for it um jasmine hello so you are a new dental assistant that's exciting I was a dental assistant too and I loved it I truly loved it I became a hygienist just because I did always want to clean teeth um I wanted to teach I wanted to have my own business um and as a dental assistant um you can't really do as much of that so that's why I became a hygienist but I loved dental assisting dental assisting is the backbone of the office without dental assistance the office will have nothing just so you know so good for you um and Tara um Tara Tara sorry if I pronounced your name wrong um that's exciting so you're in your second year of dental hygiene school I remember dental hygiene school um you might have seen some youtube videos of mine but I cried every day because dental hygiene school was so difficult but it's worth it it's expensive it's worth it you will you know hang in there it's not forever um okay so I see a question here from Kerry oh um Kerry yes it is normal to feel some discomfort but it shouldn't be getting worse it should be getting better now how often do you clean the forcation area um with your proxy brush and it depends on the proxy brush you're using too if it's too large that can make it more uncomfortable it does have to be not too small but not too large it needs to fit into that space but be a bit bigger so it's cleaning around it if the proxy brush is too small it's just kind of going into that space and not doing much and hurting you at the same time so it does have to be a good size take your proxy brush to your next um dental hygiene appointment and have them make sure that it's the right size for you um but yes it's normal to be uncomfortable because what a forcation is is your how do I say this your forcation of your tooth so your the roots of the tooth I wish I had a tooth model here um the roots of the tooth like form a triangle your forcation means there is a space here sorry if this looks funny but hey it is what it is your forcation means you have a space here so your proxy brush needs to go in that space and it's uncomfortable because that space should be covered by your gum tissue since it's not it just means it's more exposed they should also be applying a desensitizer on that area at every dental visit that will help to heal up that forcation so it's not as sensitive Carrie I do suggest using a sensitine toothpaste at the very least from now on as well um I know you mentioned you just have one forcation but I would use it on all of the teeth and hopefully that will start to make things feel better having that said you guys I do have to legally say um take my advice with a grain of salt since I can't see you guys in person I don't know what your situation is okay so don't you know still talk to your dentists talk to your dental hygienists with any advice that I'm going to give you just because I haven't seen you in person okay so just thought I'd mention that um you know what um Narissa I was horrible at science I failed every science class possible um in high school I was horrible at math science English you name it but when I got to dental hygiene college I loved learning everything so I got very high marks and things were fantastic but obviously in high school you have to have good marks in order to get into college but science was definitely not my strong suit I became more interested in it when I became um when I was in dental hygiene college so if you were wondering about that uh you know what um Izzy I was very slow in clinic as well I was a very smart student like textbook tests exams but when it came to clinic it took me a lot longer to learn all of the clinical skills there were other students who were way ahead of me they were so much better I felt I I always did such a bad job I just wasn't confident in my clinical abilities it takes time because there is a lot you have to do you have to do a lot of pointless things you know paperwork pre-cleaning all of that stuff that you don't have to do in the dental office but you have to do it for your instructors so hang in there it will get better I promise you when you're in your last semester you'll be looking back to your first semester thinking man why did I have such a hard time with that that was so easy so don't worry hang in there I was the exact same way I promise I'm not just saying that I didn't do very well um in my clinic the first couple times um now uh Kamali sorry if I pronounced your name wrong um it really depends on how often you should see a dentist I tell people a rule of thumb is every six months um but some people I say it should be every three months every four months it depends on your oral health some people get plaque and tartar deposits staying a lot quicker a lot easier so then you should be seen every three months if you notice that the gums are really bleeding then it should be every three months um and that's for your dental hygienist I should specify so for a dentist that's different your dental hygienist who cleans the teeth at least every six months but it could be more frequently than that so let's just say it's been a couple years since you've seen your your dental hygienist you should go soon because you probably need a good teeth cleaning you'll need a dental exam all of that fun stuff so I hope that helps oh great um in Quebec um dental hygienists can now start their own business I don't know if you knew that as of september of last year a dental hygienist can now start their own business which is awesome um here we were able to start our own businesses since 2007 um it's not in every state um so really check to see but in Quebec you are now able to do that but of course you have to graduate all of that but that's very exciting um Adele a good question so for frications you can get them covered by the gums but that involves gum surgery um it's called a gingivecta gingivoplasty there's there's a couple different types but to get it covered by the gums again it is an invasive surgery where they literally take like gum from the roof of your mouth usually and cover it up wherever the frication is um but it could get lower again so but it doesn't come back naturally um good question Narissa so definitely check out my youtube channel like even if you type in dental hygiene school or dental hygiene college clinic I talk a lot about my struggles in dental hygiene school the ups and downs there were a lot more downs than ups um you know what when I was feeling down or discouraged I just I did kind of one of two things I I either studied harder so that I would get a really good mark on the next test that would make me feel better I would ask my instructors for help but quite often I found they weren't very helpful or they didn't really have time for me because everybody else in clinic was doing so well and I was having such a hard time sometimes you just have to take a day off not a day off from school but you know just take some time and do something fun take a break that evening do what you like to do watch some tv watch a movie read a book whatever um because there's not much you can do um because you have to get through it right because it's either that or you quit and you don't want to quit so hang in there it will get better I felt discouraged probably most of my dental hygiene college days okay I did I did I'm being honest I don't know if that's going to help you but I'm being honest so what you're feeling is normal and that's okay not a lot of people talk about the negativity right but you have to but it's totally worth it hang in there um I know you can do it because you got into dental hygiene college right for for a reason so just hang in there it will be worth it you'll be looking back at this day a year from now two years and um two years from now and you'll be glad you stuck with it so I hope that helps um oh I'm Tony so you're returning to the dental hygiene profession or or like the dental assisting the dental profession how do you address that in your resume that's a great question you know what um definitely have a cover letter um I don't know if cover letters are a thing where you are um definitely have a cover letter and just simply you know I would say something like um you'll notice like in your cover letter I would say something like you'll notice from my resume it's been five ten years whatever three years five years ten years since I was in the dental profession um I am back now I am willing to work hard I'm a quick learner and I'm excited to get started something like that um turn a negative into a positive and there's nothing negative about that you will be more refreshed than anybody um then than anybody coming back um someone who's been in the profession for 30 years probably exhausted and doesn't want to work anymore you will be more refreshed than anybody and when you get to that interview point when they're interviewing you in person and they will probably ask you like oh I noticed on your resume you haven't been working for five years can you talk about that say yep I took some time off to be with family whatever you don't have to give them the exact reason or any personal reasons but I would say yeah I took some time off to be with family um I am back now I am more refreshed than anybody um somebody who's been working for 30 years is probably tired doesn't want to work anymore but I'm the opposite I can't wait to work that's exactly what I would say so make notes and that's exactly what I would do so I hope that helps Tony um Adele you're welcome I do hope that that helped um is there any way for a dentist to work online and nominously so do you mean um like asking questions or something so if you could be a little more clear about that that would be great and I can definitely help you ah Nora x-rays with x-rays practice makes perfect figure out what you're having a hard time with and get help another thing that I do say is okay sure practice makes perfect but if you keep doing the same things wrong that's not your fault you need help for somebody to show you a way to do it right um when I used to work in a dental office I would quite often help the new dental assistants new hygienists anybody with the x-rays but I would have them take the x-ray first and then I would see what they were doing wrong and then I would have them take it again but then I'd be in the room with them to help them and to show them there's nothing worse than looking at an x-ray that's not right and then saying well it's not right you have to do it again you're not going to know what you have to do differently so that never made sense to me so just get somebody to help you because it could just be your angle is just a little bit off your patient's head is probably too high or too low or their teeth you know so just have somebody show you like I wish I could show you um x-rays practice makes perfect but it's better to have somebody show you so nor I hope that helps x-rays took me a while too I don't know if you have the RIN kit where you are I love the RIN kit because you basically put the sensor the x-ray film in the holder you line it up set it up it does the hard work for you you just have to point with the tube head and you're pretty much good to go you can still make mistakes but it's not going to be a huge mistake like using the bisecting technique where you have to have it in perfectly or it's just not going to work and x-rays are important um you don't want to take the same x-ray five times right like you want to take it right the first time or the second time but even me I've been in this profession for 16 years and I would still make a mistake sometimes and have to do it again sometimes I'd say wow that looks even worse than the first time I have to take it a third time so it does happen but practice makes perfect I still remember the first time I was taking x-rays I had horrible x-rays but I had somebody show me because in school I find like you have to work so fast like you have to you know you don't really have that much time to learn so good luck I hope that helps what other questions do you guys have I'm just pulling up my notes again um oh yes somebody was asking is it normal to be sore after a teeth cleaning so that really depends I prefer not to make my patients sore but for example if it's been 10 years since somebody has had their teeth cleaned it's going to be uncomfortable for them for you to clean all of that stuff off I compare it to your oven if your oven hasn't been cleaned in 10 years imagine cleaning it now you're going to be like in the oven um scrubbing like crazy it's not going to come off in like two minutes you're going to have to really scrub all that stuff off it's kind of like your teeth if it's been 10 years there's going to be a lot underneath the gums we have to scrub it off but there's two different ways to do it what I like to do is I like to take my time so I don't have to like scrub too much you know scrub but scrape too much and I don't do the full cleaning in one day I give them time for the gums to heal up after the first time I do it again some more the next time so they might be uncomfortable but not in so much pain because I did the full cleaning in one appointment and they're like oh my god you like murdered me so it really depends that way so is it normal to be sensitive or sore after a teeth cleaning it could be but not every time and if you go every six months it's definitely not normal to be sensitive or like three months four months nine months but again you guys talk to your dental hygienist um since I can't see you guys in person I don't know what your oral health is if I saw you I might say you oh for you it is normal to be sensitive because look at all of that plaque stain you always have you know so I hope that makes sense so that was a common question that I wanted to address oh good question um which is a more challenging component oh that's tricky so I would say both are equally challenging um finding your fit in like do do you mean finding like the right dental office for you where like you just mesh well with the staff like everybody's happy um or would you say or do you mean something else and then the next one evaluating your skills to take on more responsibility in your workplace so that's really up to you I feel a dental assistant can always be moving up and up and up because you could eventually be you know working on treatment plans estimates you could be helping out the dentist more um you pretty much start off depending on the office as like the dental assistant receptionist maybe where you're you know doing some chair side dental assisting and then you're like answering phones signing out patients or you could be just seeing patients chair side but then you might get some more responsibilities that could include um ordering for the office you submit treatment plans to insurance companies you call for um recalls you're in the lab doing lab work it it really depends on kind of that office so that's really not hard because I feel any office would want to utilize you as much as possible it's more so the person who might say no I'm happy just being a chair side dental assistant I don't want to do anything else or you know no I don't really want to work more so I don't want to work in the lab or increase my responsibilities I feel it's more the person if they're ambitious or not any any office should really want to utilize their person their dental assistant as much as possible but it is challenging to find the right office for you and I even have a youtube video on this too if you're currently in a dental office where you're not happy you're stressed every day you don't feel appreciated get out because there's an office for you that will love you I've been in offices before where I kind of look around thinking like what is this place they're just rude I never get a lunch I stay behind because that's just my personality if a patient needs me I'm going to be there but I don't get a thank you they're not appreciative like I just left so fast you know like I don't stay there but then I've had offices before that are so happy that I'm there they're so appreciative me and the staff just just get along so well so there are definitely the right offices for you and not the right offices for you it doesn't mean you're a bad person or not a good person it's just some personalities just don't mesh well like it's it's interesting how things work isn't it but unfortunately you probably have to go through the not so fun times and not so good offices before you really find an office that's right for you but if you're stressed every day not wanting to go to work look for another job that you will find an office for you it might be the second office it might be the third office it might be the eighth office you never know I have definitely worked in good offices I've worked in not so good offices but I'm much happier working for myself now I can't imagine working for a dental office or working for a dentist again just because it's nice to run my own schedule I might only staff obviously I much prefer having my own practice so for those of you who don't know I'm a dental hygienist I'm a restorative dental hygienist so that's considered a dental hygiene specialist so I hold a specialty certificate so I can do like I can place crowns bridges I can do fillings I can place braces if I wanted to I just can't prep the teeth with the high speed handpiece so I have to work alongside a dentist to do those things but I can place temporary fillings without a dentist so that's what I do in my own practice I've had my own practice now my own dental hygiene practice for about two years I go to people's homes so I'm primarily a mobile dental hygienist where I go into their homes and they love it because they're more comfortable they're not as anxious so I love it plus I do have an office here in my own home for those who don't mind coming to me but I would say 90% of the time I'm going to them which is makes me a specialty right so I love that it's a lot of work but I love it and I know unfortunately you can't do it everywhere I wish you could because it's such a great service yes definitely that would be a goal for sure um oh yeah like even if you've been out of practice for 30 years and if it's something you want to do do it um I don't know about you but um we are always looking for dental professionals like we need in my area more dental assistants more dental hygienists and if I came across somebody who had been out of practice for 30 years I would actually like that more because that tells me you're excited to work you want to work um I don't know that's just how I would see it but if it's something you want to do do it um I'm curious though like why do you want to come back now after a long time I'm just curious and do you guys have any other questions I know it's been a while since I've done this YouTube live sorry you guys but I I had some extra time so I kind of wanted to do that um because I want um it's nice to be able to answer these because you all leave me such amazing um comments that I don't always have a chance to answer them so this is just nice I'm just checking again checking again let's see uh where are my notes another oh yeah okay so another question was can you start a dental hygiene practice where you live look that up because it's different everywhere here in Ontario yes you can I can only speak for Ontario look it up I suggest contacting either your um contact your dental hygiene association they will tell you you're like local dental hygiene association they will tell you if you can start your own dental hygiene practice or not um for dental assisting you cannot start your own practice because you can't do anything like that like as a dental assistant but you can typically start your own practice teeth whitening so you can have your own mobile teeth whitening um business in most cases um if you guys have any questions about that definitely check out my website because I do do a teeth whitening course um if that's something that you want to do and you feel like it would work well in your area um told me yeah yeah I think you can totally do it like you should start applying like I would I think dental professionals are needed everywhere so I would definitely start applying if I were you any other questions you guys I'll definitely try to do this more often it's definitely been a while I don't even know when my last youtube live was but I definitely want to do it more often because I like this this is fun um oh yes notes um do I recommend a manual toothbrush or an electric toothbrush that actually depends on the person too 90 of the time I suggest an electric toothbrush because electric toothbrushes just do the work for you so you know it just usually does a better job but I personally like to use a mix between the electric toothbrush and the manual toothbrush because the manual toothbrush that I use is just such a good toothbrush that sometimes I feel like it's cleaning the teeth better because the bristles are soft but they're like closer together I really really like them they're cura prox brushes I'm not sure if you guys have heard of them I give them to all my patients thereby um oral science dot ca or oral science dot com um I put that in the chat window I don't sell for oral science I'm not making money talking about it it's just what I personally like um anytime I've given my patients a toothbrush they love those toothbrushes so it's a hard question to answer do I prefer manual or an electric it really does depend um but um so yeah sorry it does depend like I'd have to look inside your mouth to really tell you if you have thinning enamel everywhere if you're cold sensitive I might even suggest a manual toothbrush because if you're pushing too hard you can do more damage with an electric brush because the electric brush does all of the work for you so if you're pushing too hard you can actually do more damage with the electric brush whereas a manual brush it's harder to push too hard and you're not doing as much damage if you're not doing it properly if that makes sense ah that's a good question I'm pro fluoride all the way so I do feel that fluoride should be in the water if you know if it is you don't have much choice about that but it's because your teeth like as a child as a baby a toddler your teeth are still forming they are still developing you have tooth buds your adult tooth buds underneath that are still forming and still developing so having fluoride in the water in my opinion we all have different opinions on this as well it just helps to bring in the extra minerals that are needed to have strong teeth fluoride in the water does not necessarily help adults that have teeth already formed because fluoride in the water is more of a systemic fluoride so it's helping teeth that are not that are still developing that are still um developing topical fluoride like if you're in a dental office um topical fluoride um like the fluoride varnish the fluoride mouth washes um fluoride toothpaste that works on teeth that are already in the mouth and that you might be getting cavities or thinning enamel or a chance of cavities that helps those teeth um make them stronger and helps to remineralize those areas so the enamel doesn't get thinner doesn't get worse and hopefully doesn't form a cavity um does that make sense there's a lot of different opinions on this I am pro fluoride all the way most of my patients get a topical fluoride application because it really helps I apply fluoride to my own teeth because it's just I call it it's like vitamins for your teeth you know you want to be healthy inside your body you might take vitamins you you might eat certain things because you want to um be healthier well fluoride for your teeth is like vitamins if you're not putting fluoride on your teeth in my opinion um you're not getting the extra vitamins that are needed to have strong healthy teeth so I hope that helps there's many places that don't have fluoride in the water and I notice a difference I see kids where they get more cavities um kids have sore teeth um for adults too they get more cavities um because as kids their teeth didn't quite develop properly fully I mean they develop properly sorry that's not the right word but they're not as strong so I do notice a difference or even when somebody's not using a fluoride toothpaste I notice a difference those natural toothpaste out there or just toothpaste with no fluoride um their teeth aren't as strong and it's easier for them to get cavities so who would want that not me um a a cavity is like a bacterial infection it's eating away at your teeth don't get cavities and if you have one fix them right away okay that's kind of the best advice I can give you guys any other questions I'm just checking my note any other questions you guys these are great questions uh yes that's a great question I definitely prefer the fluoride varnish because research has shown that the varnish varnish has the greatest uptake for the enamel um the mouthwash for example like the fluoride mouthwash research has shown it's in the mouth and then it's basically out of the mouth in like half an hour so it doesn't really the enamel doesn't absorb it as well as the varnish because the varnish you like paint it on with the micro brushes um the fluoride foam I don't know if you guys still use that but when I was a kid that's what they would use for me so they would put fluoride foam like in those trays where we'd have to bite into these trays it was so yucky um they say that doesn't have a very good uptake of the fluoride either so they definitely prefer um the fluoride varnish that's what I use because research has shown it's the best it protects the teeth the best so how I see it is why would I use anything else and it's very easy to apply patients like it because I'm painting it on for them they don't have to rinse with some yucky tasting mouthwash they don't have to have like foam but every area is different so where you guys live you might use something else I don't know but here we use fluoride my pleasure I am that is neat to hear that you're new to the channel hopefully you found this informative um if you liked it hopefully there's more videos for you that you'll find interesting because I do upload videos constantly like at least weekly um probably even more than that like just basically any dental type topics dental hygiene school dental assisting school like patients general dental questions um I've been in the profession for 16 years so I definitely kind of talk a little bit about everything don't I guys for the for those of you who have been to my channel before you'll probably say the same thing I kind of talk a little bit about everything that's tricky so as a dental hygiene student is it possible to practice outside of school to improve your skills unfortunately not because as a dental hygiene student you need a professor a teacher monitoring what you're doing I know I kind of tried that too like and even if you're trying to practice like on a type of dawn so like not a real person you don't know if you're doing it properly so it's kind of hard to practice when you don't know if you're doing it right does that make sense um I remember wanting to do the same thing when I was in dental hygiene school looking trying to figure out well can I practice do something to improve my skills but you really can't because you need that professor to kind of tell you like oh you need to angle it this way you're not doing it quite right or how about you you angle it the other way um so yeah I don't know if that helps very much but that's kind of you know um Tony I don't do consults anymore I used to for creating the resumes um but um you can always send it to me and I can have a look at it afterwards if you want and I can kind of like give you help on um like how to spruce it up if you like um I can leave my email for you here it's teeth rrdh at gmail.com I can leave my email for you here and send it to me when you're done with it and then I can kind of help you with it if you want that's a good question for arrest in I haven't personally used it because I prefer to treat the gums and everything by not placing something in there like I try to do a really good cleaning I prescribe mouth washes um I do like a deep cleaning with the oral irrigation but I've never personally tried arrest in um but dentists do swear by it so I do feel like it's a very good product for sure definitely look into it if that helps I just had an email from somebody saying they couldn't join my youtube live they should be able to good for you because a dental assisting like program isn't easy either so good for you that's fantastic good there are definitely lots of videos for dental assistings um sorry dental assisting dental hygiene there's tons so please go right ahead um hopefully you'll find something and definitely utilize the search feature um because that's really really good too where like if you have questions about your resume type in resume and the search feature on my channel and then like you'll see all these like videos popping up if you have questions about dental assisting school you know type that in and then many different search things will well um different videos will come up well you guys thanks for hopping on live that was really great this is being recorded I'm pretty sure so I'm going to post it when um the processing has been done um I will definitely post this if you guys wanted to listen to it again um and I'm definitely going to um have some more lives so I'm going to do this again for sure and that way anybody who missed the live can kind of listen to the question and answer stuff that I talked about um but I'm definitely going to do it more often it's just hard to kind of determine sometimes when I can do it I know I say that every time um but I promise to do it more often you guys I need to carve out time in my schedule for you guys so I can do these questions and answers because I quite like them like I like doing this well guys thank you for hopping on it's been about 45 minutes so I don't want to keep you guys too much this will be um record this is recorded I will have it online maybe not tonight because it has to process I think but it will be a bite tomorrow okay oh I'll leave my website down for you guys um if you guys are curious I had a few people asking about it um it's dental l.podia.com um I'm trying to shorten the website but I can't figure out how to do it properly I've been trying because I do have um dental l.com but I can't link the two together I don't know why I'm doing something wrong so I need to figure it out but that's the website for now feel free you guys have a look I teach a lot of courses um oh you guys should join the Facebook group um dental l tutoring that's the Facebook group that I do have I post new videos all kinds of things there so if you would prefer to look at that go right ahead well you guys thank you so much you were so much fun I will talk to everybody soon I hope click like if you haven't already yes I'm gonna be corny I'm gonna say it again click like and make sure to click the subscribe button I think it's a button a square button or something click subscribe so you don't miss anything but definitely click like comment if you want ask some more questions go right ahead thank you guys I'll talk to everybody soon okay bye for now


As a drop shipper, it's always good to adapt, learn new strategies, and even build upon existing ones. It keeps you sharp and it gives you an edge on the competition. Selling high ticket products is one of those strategies that might seem intimidating at first, but it's really not. Drop shippers are building successful online stores every day and their products range from inexpensive to very expensive products. It doesn't have to be one or the other, but listing higher ticket items does give sellers an opportunity to earn higher profits and who doesn't want that? So in this video, I'm going to share 12 high ticket niches that are perfect if you're looking to make a little more bang for your buck. I chose the niches on this list because based on our data and the current search volume, these niches are big sellers. Before we get to that list, make sure to hit that subscribe button if you want to see more videos with helpful drop shipping strategies and trending products. So first, what is high ticket drop shipping? High ticket means expensive products, usually products worth $100 and up. Using this strategy, sellers have the potential to earn much higher profits in comparison to low ticket items. For example, if I buy a yoyo from Amazon for $2 to sell in my store, even when my profit margin is set to 100%, meaning I'm now selling it for double the amount, which is $4, my profit at the end of the day is still only $2. But let's say if I buy a TV for $100 and then I set my margins to 20 or 30%, well here my margins are much lower, but I'm actually going to make way more in profits. I can sell that $100 TV for $130 and just pocket that extra $30. Of course, there are some other fees in there, but you get the idea. So now that we know what high ticket drop shipping is and why it's worth our time, let's get to that list. Our first niche is sewing machines. Not surprising that we're seeing a rise in popularity in these machines. Over the past year, more people found themselves at home and they needed new creative outlets. Sowing was one of those outlets for many people. In general, when it comes to the quality of their work, tailors and at-home hobbyists don't skip out on this one and are usually willing to pay for high quality machines, making this a great niche for high ticket drop shipping. Our second niche is baby strollers. So if there's one area where parents like to splurge on their babies, it's definitely with baby strollers. Strollers have turned into a lot more than just their original purpose of rolling a baby from one place to the other. Parents focus on many different details like safety and durability features. Does this stroller have explosion-proof wheels? Real thing, real Amazon posts. Look at that over there. They also consider strollers as a fashion statement. This is something that parents are going to be pushing around all day. It might as well look nice and have some leather seats. That's why this is definitely a great high ticket product within the evergreen baby niche. Our next high ticket item is IPL hair removal. This product is within the beauty and personal care niche and has been skyrocketing over the last few years. When it comes to hair removal, many people are willing to make that initial expensive purchase because they know it will save them money in the long term. They'll use this product now to achieve permanent hair removal so they don't have to continue with cheaper maintenance options that really add up over the years. Our next high ticket niche is video surveillance cameras. What's great about this one is that you can market it to many different groups. Whether it's home surveillance systems for families or surveillance cameras for businesses, you have an opportunity to market to multiple audiences and that can help you earn even more sales. Next high ticket item is car dash cameras. As we all know, accidents are inevitable. We're all bound to get our cars scratched up or even scratch up someone else's car. Sorry. When it comes to personal safety, people don't mess around and typically buyers are willing to go high end with these devices. This product is also great because it has a lot of things going for it that drop shippers can use to advertise. For example, high resolution captures wireless connectivity, storage capacity, ease of installation, compactness, portability and so much more I could keep going. The data is showing us that many projectors are only on their eyes for 2022. They are quickly becoming the go to device for businesses, educational facilities and home entertainment fans. The beauty of projectors is that unlike TVs, they can work on any surface rather than on a one set screen. You can hang a sheet outside and turn your backyard into a theater. It's also portable. So instead of dragging a big flat screen over to your friends, you could just grab your mini projector and all you need is a white wall who doesn't like a good foot massage. That's why the next high ticket product on our list is a foot massager machine. This is honestly the perfect gift for friends or family and even as a splurge for yourself because it's okay to have some me time. Speaking of self care, another costly item that's on their eyes is HEPA air purifiers or HEPA air purifiers. However, you're supposed to pronounce it. So why breathe in dust and pollen when you can get purified air that's so fresh you feel like you're on top of a mountain. Clean air matters and people are willing to spend more again when it comes to health and comfort. Our next high ticket niche is memory foam mattresses. Your bed is something you spend a third of your day in. Crazy, right? That is if you sleep eight hours a day, which is usually the average for most adults. But considering how much time is spent there, many people find it super important to invest in a comfortable mattress because it contributes to their overall sleep quality. And trust me, if you start selling this product, the profits you'll be seeing from it will definitely help you sleep at night. Speaking of sleeping arrangements, couches with pullout beds have also been really trending lately. We've all crashed on our fair amounts of couches before, but this is crashing in style. It's also a great solution for anyone with a small space, but still loves to host. Not everyone has a spare bedroom, so sometimes investing in a comfortable pullout couch is the way to go. I don't know what it is, but gamers love LED lights. They will put that stuff on anything. With that being said, our next high ticket niche is LED gaming chairs. From what we've seen, the gaming industry is only growing, and another LED product that gamers have added to their list is the LED gaming chair. And I guess if you're sitting in a chair for hours at a time playing games, it might as well look cool. Our final product of the day in the high ticket niche category is mini fridges. This product offers a great opportunity to market to different audiences. It can be for beers in your man cave. It can be for that person that spends all day in the office and could use a place to store their food. It can also be used to manage food allergies and separate food from the main fridge or even to store medications. Basically, there are a lot of different ways that you could market this product and make the most sales that you possibly can. All right, we covered it. That is our list of high ticket niches that we think you should start selling in 2022. Let me know which niche you'll be jumping into this year and also let us know if we should add any more niches to our list down in the comments. Thanks for watching and if you enjoyed this video, make sure to hit that subscribe button and give this video a like. See you next time.