Hey guys, Landon McCarter with SecureAgent Marketing. I'm bringing you five insurance marketing tips working right now, okay? So how do I know insurance marketing tips that I know you wanna know? Well, all we do is insurance marketing. So I'm Landon McCarter, the president and founder, co-founder of SecureAgent Marketing. All we do is insurance marketing, lead development, everything, we're one of the largest in the country that specialize only in insurance. So what I wanna do is break down five important tips. The reason I picked these five is because no matter how large or small, how new or old, most people that I talk to are missing one of these five tips typically. You would be surprised how even large companies don't have some of these things in order. So the first thing that I wanna go through is make sure that you pay attention and build your brand, okay, what do I mean by that? Well, people work with brands and people like you have got to make sure that your identity is passed through your materials, your, you know, if you have a presentation folder, your business card, your website, your social media profiles, you have to have that brand developed. There really needs to be a strong brand presence. You need to think through that. What do you want people to feel whenever they, you know, go to your website? What do you want them to think when they go to your website?  So there's nothing more important when it comes to brand development than your logo, okay? Logos are not that hard to create. You can have your friend do it. You can do it with yourself on Photoshop. There's plenty of free tools that you can use to throw up a logo. You can even go to Fiverr and have somebody throw up a logo for five, 10, 15, 20 bucks. The main thing that you wanna do is make sure that you define that logo and then you put that logo on your business card, your shirt, your website, everything. It needs to be consistent. I can't tell you how many insurance professionals I see with 14 different logos between every interaction I have with them. They got their logo and their email signature is different than the one that's on their website. It's different than the one on their t-shirt, okay? Don't be sloppy. Your brand really presents who you are and in the insurance business, it's all about being a professional and driving confidence and then other individual that you're talking to to potentially work with and having inconsistencies on a subconscious level. It does mess with your buying process. It's like having a messy storefront if you were to walk into a storefront. Another thing that is super important when you're talking about building your brand is developing what's called like a brand board. Now, a lot of you maybe haven't heard of a brand board or know what that is. What a brand board is is in the marketing industry, creating a brand board is basically one document that is essentially everything that has to do with your brand. So if you have a web developer or a person doing a postcard for you or a person doing a letterhead for you or a person doing some type of customer appreciation postcard or email or website or whatever, you have one place that all of your brand key components are in so that that designer or marketing professional can then make sure that they're not using different logos or different fonts or different colors. Being off just a little bit is actually a mistake. So what a brand board is is it has your logo and your different variations of your logo.  What's it look like on a back background? What does it look like? Transparent so you can put it on a t-shirt. You got to think through all those things. The next thing that a brand board has is your font. What is the actual font of your website, of your letterhead, of everything? A designer needs to know those things. Also, what's the color scheme? What are the actual colors that I was to go look and represent on, if I was to put one color, the same color on your postcard that you're just mailing versus your website versus your t-shirts or whatever that is. What's the actual color number that that individual needs to know to look it up whenever they're doing their designing? You also need to have textures and images. I'm just gonna show you an example of our brand board. We're going through sort of a rebranding process that's the Curated Marketing. I'll show you our branding board right now. If you look it, we have all those elements. All right, so step number two is you want to make sure that you want to implement that brand into your website. Well, if you've created a excellent brand board, then it's really easy to, you know, if that brand board, as a designer, it's really easy to look at that brand board and then build a website that matches that brand board very easily because it's got your logo, it's got your color scheme, it's got your shape, it's got your images. It's really easy for a marketing professional to actually build your website. That also is cheaper for you. It shaves off hours of revisions that you're gonna go through because, well, I don't necessarily like that, but I didn't really know why I don't like that. I just don't like it. Well, all that's solved if you have a brand consistency set. And if your web developer comes back with an idea that's completely different than your brand, you can be like, no, no, no, look at my brand board. Like, what are you talking about? Why would I like purple? My color scheme is not purple. See, see, here's my brand, right? That's super important.  So what happens in the insurance, a lot of insurance is done over the phone.  It is super, super important that your website is put together, crisp, clean, you know, communicates who you are, et cetera, right? It's really very, very important in moving into 2020 because we, you know, the industry is moving towards a digital path where, you know, we're not as likely, like let me put it this way, the trend in insurance marketing is being done more and more over the phone. So therefore I'm not having the opportunity to show up in my nice car with my nice suit or whatever, you need to have a nice website that explains who you are that people can trust you. Right? So now, whenever you are talking about your actual website, make sure that you have your main pages built out and you're really, you know, communicating extremely clearly on what you do and who your target audience is, et cetera. Okay, so what I mean by that is, you wanna make sure that all of your pages across your top of your website are broken out. So like for an example, you wanna have an about us, you know, section, you wanna have a page for each of your main services that you offer. So if you offer, for instance, final expense insurance, Medicare and Medicare supplement, you want three different particular pages on your website that talks about those particular verticals and educates to that particular audience because the person that's interested in meds up is not the same person that's interested in final expense and the person that's interested in final expense is not the same person that's interested in term life. So you wanna make sure that you don't just have one page on your website that talks all about insurance services we offer and then has bullet points or whatever, each major service that you have, you wanna have its own page, right? You also wanna have a testimonials page and then most importantly, you wanna have a blog feed, right?  We're gonna get into that here in a little bit. Step number three, okay, is gonna be set up your social media profiles consistent with your brand board and your website. They all the main social media profiles, you know, LinkedIn, Instagram, Facebook, they all have an opportunity to design your logo, there's a header image. You can make that design look exactly like your website. You want your website to match your brand and your social media profiles to match your website. Your social media profiles are seen as the personality of your digital presence. Your website is like the information, the social media is your personality, okay? Whenever you're doing insurance, business in the insurance industry, we are people, it's relationships, it's referrals, okay? If I, believe it or not, like your social media presence actually matters in insurance, if you're in the insurance industry, you know that. There's a lot of influencers. In fact, Cody Askins, my business partner, built his entire empire on social media, digital marketing, et cetera. It's because he took that very serious. When you look at his YouTube header, looks exactly like his Facebook header, looks exactly like his website, and it's all brand consistent. That's not an accident, okay? So you want to make sure also you're leveraging those social platforms. There's tools that can allow you to schedule posts out. It is important if you're a producer to have three to four to five potential website posts per week. We're gonna get into how to actually do that here in a little bit, but it's easy if you just schedule it. So if you create some content, just think for 10 minutes on what's coming up this week, what's a holiday, whatever it is, and then schedule out those posts so that you can then not have to do it every day. Just handle it on Monday morning. You got all your posts scheduled. Schedule them for the month for all that matters, right? So that's a tool that you can actually leverage to not make it seem overbearing to manage the social media profile. You can schedule those. Point number four for insurance marketing tips working right now is you're gonna need to create some lead development activities, okay? Now what do I mean by lead development activities? Well, in the insurance business, you have to actually get people to talk to to be able to make money.  Well, digital marketing and social media is extremely powerful to generate leads. You can do it through paid methods on social media. You can do it through organic methods on social media and content. I'm gonna touch on both. The first thing you can do is build out marketing campaigns with social media. We obviously do this for a lot of our customers. So just as an example, if you're selling statewide Medicare or statewide final expense, we can be generating leads for five, six, seven, eight, nine bucks a piece per lead of people that are talking to. You can even get down to a small zip code to drive those campaigns. Now, if this is all intimidating to you, then you can work with a professional to make sure that you're not blowing through budget because one thing that will happen if you're not super comfortable is you will waste a lot of money if you don't know what you're doing to try and learn. So we would love to help you with that. Another thing you can do is organic activity that can generate leads. So that'd be making social posts. That would be creating content. On your blog, we're gonna get into that next. And just overall creating content and educating users, creating videos, doing blogs, just creating sort of content that is built to educate and is built to get the individual to engage with your content and educate. Tip number five is produce consistent content. Now, a good content strategy is really not that hard. You just have to think about it. So here's a content strategy that I would recommend. This is gonna help you with your organic lead generating activities. It's gonna help you with your referrals. It's gonna help you with just becoming an expert in the industry as well. So all you have to do is come up with four blog topics per month. That's not that many, release one a week. That needs to be about 400 to 600 words. Once you create that blog topic, go and write the actual blog posts, 400 to 600 words, and then create a vlog, whether it's on your cell phone or a camera or whatever, and create a YouTube video that's talking about the same topic and embed that YouTube video in your blog, okay? Then take that blog content and blog content, chop it into five smaller pieces. Maybe it's just points or highlights of the actual content, whatever it is, and then post those five smaller pieces on your social media platforms throughout the week, right? Then email the actual blog content to your actual user database as well, driving them to more content to read from your site. So that way you're covering your social, your blogging, your email marketing, and everything that has to do with content marketing. It's not that hard to come up with four blog contents per month and write 1,800 words or whatever, produce some videos. All you have to do is once a month. You can knock that out in one day. And you'd be surprised how many organic referrals you get, organic website traffic you get if it's all structured the right way. And I would just highly, highly recommend creating a content strategy because people work with the people that educate them. Now, what I want you to do is make sure that you understand that if you have any problems with implementing any of this, we would love to help you. So Creative Marketing is built to help any of the five, but I will also tell you, you also don't have to pay a professional for any of those five as well. Those are all things that you can do for free. So if you're on a budget, do it yourself and get a professional later. If you want to invest in your business and you feel weak on one of those five, then reach out to us and I'd love to do a consultation with you on talking about that actual particular project that you're talking about and help you create your brand board or help you create your website or help you create your lead generating activity. I hope you create your blog content or video content, whatever. We do all of that as a part of our services. So if you guys found value of these five insurance marketing tips working right now and we will talk to you on the next one. Hey guys, if you enjoyed that video, which I know you did, go check out two of other videos. One's demystifying search engine optimization and the other one's managing online reviews. I hope to see you guys over there.


Next question is from Cyprian Bolen. What is the glycemic index and how does it affect our body? How much does high glycemic index food influence a cut when you're trying to get as shredded as possible without losing lean body mass? It's how fast carbohydrates turn into sugar. Yeah, it really measures just kind of the impact on your insulin levels, I guess, on how those carbohydrates get turned into sugar as measured in the blood. Now, here's the thing with the glycemic index. I think there's some value to it, but I don't think that this is like the be all end all. I remember when people really started paying attention to this. It became a standard for sure. Yeah, it was everything. It was like, it only carbs on the lowest glycemic. It only ate carbs and bananas. Those are the demon, the fruit out of all of them, because they're so high in glycemic index. But what it does is it, and again, there's some value to this, but it does, you got to also look at individual responses to foods, because your blood sugar doesn't just rise because a food gets converted to sugar. Your blood sugar rises also if you eat a food that causes an immune response. So they've done studies where they have people wearing what are called these continual glucose monitors, right? Yeah, this man is so fascinating to me. We haven't really had anybody on there to explain it in full detail, but yeah, it changes person to person based on how they react to each food. It's crazy.  Well, if you have a food intolerance, your body's immune system kind of mounts a response. Part of that response is an elevation in cortisol, and part of what happens is your liver dumps out sugar because your liver stores some sugar.  And I remember the first time this happened to me. I was super confused. I was training my, you know, my client and he was like on an almost no carbohydrate diet. He had just got diagnosed with type two diabetes and I took him through an intense workout. It was a little too hard. He measured his blood sugar and he's like, and I remember him calling me. He's like, what's going on?  I didn't eat anything. I had a protein. I had a little bit of protein, some fats. We did a hard workout. My blood sugar went up. This makes no sense. I trained some doctors at the time and one of them was a hormone specialist and I asked them and he goes, oh, he goes, well, if he had it, if you train him too hard, it's a stress response. His liver is going to dump a bunch of sugar.  Well, the point that Justin's making is what made me really stop caring about it very much is when that news came to light that how the body is affected so different, like based by case by case, where they had showed examples of one person eating an avocado and not spiking their blood sugar and then another person going through the roof. And so because there's such an individual variance, it's really hard to use like a generic thing like this. I also think that it got a lot of weight or got a lot of, you know, pub for a while there because if you look at the foods and the way it goes, so that very top we would consider 100 on the glycemic index, the highest is alcohol and sugar alcohol and then sugar.   So that old advice of like, oh, stick with these lower glycemic foods because of, you know, X, Y, and Z. Well, and then people would do it. And then they would see weight loss and they see results. But the key factor that was probably causing the weight loss for a majority of those people is lower calorie. You start to go towards foods that are lower in calorie. And that's why you're losing weight. And that's the main reason why you're losing weight. Lane gets into this a lot, like he talks about the glycemic index and, you know, the other thing that will spike blood if your calories are high. So you could be, doesn't matter where you're on the glycemic index, if you're over consuming by four or 500 calories, that'll also spike blood sugar. So, you know, that the calories are king first, you know, that's the first and most where I saw the most value in this was competing. So, and, and what I used to have to do is I would have, so I would, and where I could see, like I could actually watch the difference, which was really wild. So when I would get down to like 3% body fat and I would be trying to figure out, okay, what foods am I going to eat the 24 hours leading up to when I get on stage? I was all, every show I would manipulate what that was because different foods would fill my muscle bellies up faster or slower. Give it a different look. Right. So it would give me a totally different look. So I found like the perfect combination for me ended up being chicken, rice, and avocado was like the best combination and, and about, about a 600 calorie meal. And I'd do two of those by the second meal. It would fill all my muscle bellies, but not make me feel bloated or overfill. If I did that exact same meal, except for replace the rice with sweet potato, same calories too. If even if I boosted the amount of, because it takes longer for that to convert over into sugar, it wouldn't fill my muscle bellies up fast enough. Oh, wow. So it was really wild, right? So there I found value there for really starting to play with the glycemic index and foods, but I still had to experiment with which ones my body responded differently to, like in how it would fill it up. But there was definitely a major difference of those foods and the way it would make my body look. Well, I think too, this is before we really got a lot of information about leaky gut and like gut permeability and like what, how these foods could be inflammatory towards you, or you have an autoimmune response to them and how that affects you, you know, your blood sugar, the way that your body reacts to all these types of foods. But yeah, it's just, that was like the first start to kind of like really evaluating like, you know, what foods are going to provide what for you? Yeah, the main reason why you want to, if you're otherwise healthy, right? So if you have blood sugar issues, of course, it's important, but if you're otherwise healthy, why is it important to pay attention to how foods may affect blood sugar?  But other than that, it determines how you feel. Quick spikes in blood sugar and quick drops in blood sugar cause hunger, they can cause irritability, they can cause you to feel high, you know, drowsy, low energy. So that's when this becomes important. Now, can how you feel affect how easy or hard it is for you to eat healthy or unhealthy? Of course it does. So that's when it becomes important. It's not necessarily for the fat gain or fat loss, because calories really make the big difference there, but it's how you feel and that's why you should pay attention.


How to make the narcissist suffer forever So you want to get revenge? You want to hurt the narcissist and to do that? It all starts by first understanding the reason Why you want to do that? Why do you want to hurt them and I think the reason most often is that You want to hurt them because They hurt you they did something that you didn't like it was unfair It was unwarranted and you're not happy about it. It's in a way at you every day and you want it to stop You want to get back at them because then Maybe it will relieve your pain at least a little bit okay, so That's it. That's the reason Why you want them to suffer? It's because you believe that you have suffered at their hands and Why did you suffer at their hands? Why did they do that to you and the reason why? As many of you may already know is because they want attention and validation They want supply They want to get a reaction out of you They want to feel powerful and Significant and those are the two main keywords right there powerful and Significant that's why they do everything that they do it's because they crave that power and significance and Yeah, if you want to make them suffer You need to take away their power You need to take away their sense of significance And how do you do that? Well, you do the opposite of what you did which made them feel powerful and significant and what you did was react So don't react Instead ignore them go no contact But don't make a big deal out of it Don't waste your time Blocking them deleting them Don't post about it on social media.  I know many of them Pretend to be these Good people They always want to seem like they're good people, but actually there's there's nothing Worse for them to see than you doing better Without them that is honestly the last thing they want to see It wouldn't make any sense for a narcissist to want to see you doing better Just look back and think about everything they did to you. Why would they do all of that stuff? If they wanted things to be better for you if they wanted things to be better for you You would have seen a completely different person They wouldn't have done all of those things So you can see that they take pleasure in your pain All these things they did it made them feel good so of course The opposite of everything they did or everything they tried to do to you That is what is going to make them suffer You being healthy and happy You moving on with your life and forgetting about them. That's really it and when you look at it like that You don't even need to get revenge Because remember revenge Again, that's still a reaction. That's still feeding them That's still giving them a sense of power and significance so That may not make them suffer at all You may think that it is But you'd be surprised. I mean narcissists you could spend your entire life trying to get to them and Even though it could be working things could be going wrong in their life their life could be falling apart and They would still be laughing and joking in the midst of the destruction because they really don't care about anything As long as they're still getting attention even if you're going after them even if someone was Chasing after them trying to kill them a lot of them would probably enjoy it They would get a kick out of it Because to them that tells them that they're powerful they're significant and I know how crazy that must sound But for someone who has spent the last Four and a half years studying narcissism I can tell you that that is what goes on in their minds So even to the extreme where someone dedicates their life to trying to destroy them in Many ways that actually makes the narcissist feel good So if you're trying to do that you are wasting your time. The best thing to do is just Ignore them. There's nothing worse worse for a narcissist than to feel irrelevant Like they don't matter and as long as you're reacting to them. They do feel relevant So yeah, that's it. It's maybe not the answer You wanted to hear but if you really want to make them a suffer That's what you do You just focus on your own life again Focus on doing things that you enjoy Becoming happier and healthier Living your best life That's how you do it and that's exactly What I'm doing right now Back in this apartment again With Nala Just chilling on the rug here. See hello Nala 65 live viewers Let's get the thumbs up Only 22 there. Let's get this message out there. Share the video Click the subscribe button What I want on coaching sessions or Now available you can book from my website. It's naksa5a.co.uk And check out my Instagram as well new pictures and videos every day It's naksa5a YouTube As always thank you all for joining me And I will talk to you in another one very soon


Welcome to Nation Beat. I am Janelle Norville bringing you this brief on the purse of our nation and highlights around the heart of St. Lucia. The Government of St. Lucia is well on its way to improving its standing with international lending institutions. St. Lucia's are encouraging advantage of government bonds and another employer in a key economic sector invests in the health of its workers. St. Lucia is well on its way to improving its standing with international lending institutions by ensuring that projects are properly delivered and implemented. The island has been chosen to pilot a new program supported by the Caribbean Development Bank for the training of public servants and creation of a performance management and delivery unit. Minister for Finance and Prime Minister of St. Lucia, the Honourable Allen Shastney, requested the approval to borrow from the Caribbean Development Bank an amount exceeding 4,927,210 US dollars, consisting of a special funds resources portion in the amount of 2,463,605 US dollars and an ordinary capital resources portion in the amount of 2,463,605 US dollars for the purpose of undertaking the project. The delivery unit when established will oversee the implementation of the medium term development strategy 2019-2022, get towards achieving an inclusive and sustainable St. Lucia by 2022. Honourable Shastney dived further into the venture. So we currently have workshops about to take place in six sectors and so all of the agencies that are involved in the work program and the implementation of those sectors will be involved in this discussion and so we will have dedicated professionals from each one of those sectors participating to review the policy strategy that we have for those sectors. Six lab workshops consisting of senior public and private officials and technicians will be held over a nine-week period with the aim of mapping out detailed gender response plans. Parliamentary representative for Castry Southeast, Guy Joseph highlighted the importance of the training exercises and the strategy going forward. So what I'm saying is that when you involve everybody and you get buying from all persons, what you are doing is you are helping the people of St. Lucia to understand the importance of having results-oriented projects. Mr. Speaker, we start things and they don't finish. We build temporary things and they become permanent. We start at one price and it ends up doubling the price. There are countless examples of that in St. Lucia, you know. But at the end of the day, if as a country, we would not stop for a moment and take stock and say the way we have been doing it in the past is not giving us the desired results and that is what this seminar is about. The strategy focuses on six priority areas including tourism, agriculture, infrastructure, healthcare, education and national security. Parliamentary representative for Ancillary Canary's Dominic Fede threw his support behind the motion. This initiative which our government is undertaking and embarking upon in partnership with the Pamdu organization out of Malaysia is one that is very timely, Mr. Speaker. Mr. Speaker, you see in small countries like ours, where we lack the resources and where we may lack the economies of scale, Mr. Speaker, it becomes even more imperative that we compensate for that with economies of speed and that we, Mr. Speaker, ensure that we leverage and maximize the efficiencies that small countries like us need. But Mr. Speaker, you see when you focus on efficiencies of implementation in areas like healthcare and education, what you do, Mr. Speaker, is that you create a more enabling environment. During phase one, the labs will identify issues and opportunities, priority solutions and develop detailed implementation plans for execution over the next four years. After the completion of phase one, phase two will commence and involves the establishment of a delivery unit within the government of St. Lucia. The debt and investment unit in the Department of Finance believes the level of financial literacy in St. Lucia must be improved significantly to encourage more St. Lucia to take advantage of investment opportunities. Their unit urges opportunities for investment in government bonds and treasury bills with very attractive interest rates. Glenn Simon has more. St. Lucia's public debt is an area of significant interest to the citizenry. Public debt or national debt refers to how much a country owes to lenders outside of itself. The debt and investment unit in the Department of Finance is mandated to raise the required funding to finance the budget at a minimum cost with a prudent degree of risk. Deputy Director of Finance responsible for debt and investment, Vera John Emmanuel, said her unit is also responsible for managing and servicing the national debt. The unit's operations are manned by six highly skilled staff who utilize three main instruments to manage the public debt. We utilize the bonds which are instruments from five years in the term up to 10 years and those bonds go as a maximum rate of 7.25 and that depends on how long you go in terms of your investment with this instrument. We also have the treasury bills which are shorter term instruments and it goes up to from 91 days to 1 a and we also have loans which we contract from multilateral or bilateral creditors. So these are the three instruments that government utilize in terms of funding the budget. She said approximately 25 cents of every dollar from revenue goes to servicing the national debt and the government of St. Lucia has always been able to meet its debt obligations. So it's a significant amount of monies which we pay in terms of debt service so that's why it is so critical that we manage and pay this debt on time. The Debt and Investment Unit in collaboration with the International Monetary Fund IMF and the Eastern Caribbean Central Bank ECCB recently conducted an investor relations workshop. The objective was to strengthen government's relations with investors of bonds and treasury bills whilst expanding its investor base. Emmanuel noted that public sensitization on other forms of investment ranks high on the unit's agenda. Take advantage of the opportunities that we have now in terms of bonds, government bonds and treasury bills. It's a good opportunity. The deputy director added that via these instruments investors can make a contribution to the development of the country while at the same time realize excellent returns. With a minimum of 5,000 EC dollars, Emmanuel said anyone can participate in the auction on the regional government securities market or over the counter to gain returns as high as 7.25% on their investment. Interest person, she said, can contact the Debt and Investment Unit at telephone number 468-5536 for more details. For the National Competitiveness and Productivity Unit, Glenn Simon reporting. This is Nation Beat. Another employer in a key economic sector pays attention to the health of its workers. The world's climate is changing and that affects all of us. Storms are becoming increasingly intense. Periods of intense drought and heavy rain stress farm animals and destroy our crops. Higher average ocean temperatures kill our coral reefs and change the migratory patterns of fish. St. Lucia contributes only 0.0015% of global greenhouse gas emissions, but is doing its part along with countries around the world to reduce the emissions that are warming our world and changing our climate. These efforts are called mitigation. But decades of emissions have already changed the climate and the greenhouse gases in the atmosphere today will increase average global temperatures even more. We need to adapt, that is, do everything we can to prepare for and respond to the actual and expected negative effects of climate change and everyone has a role to play. We need to protect our crops, build homes that withstand storms and keep our drains and waterways free of garbage to help us recover or bounce back from climatic events. Learn more about the government of St. Lucia's National Adaptation Plan and the steps you can take to protect yourself and your fellow St. Lucia's. Welcome back. The government of St. Lucia through the Department of Sustainable Development continued its national adaptation planning process with a two day consultation with the private sector. The government has recognized the critical role played by the private sector and civil society organizations in the development and implementation of sustainable development and climate change adaptation initiatives. In light of this, the government has engaged social partners inspired in the development of a climate change private sector engagement strategy. The strategy will identify the key private sector stakeholders that must be involved to help build climate resilience and address the adverse effects of climate change, how they can best be engaged, recommendations on incentives and disincentives and guidance on strategic alliances, including the Republic Private Partnerships PPP. Don Pianothoniel is the Deputy Chief Sustainable Development and Environment Officer. We are therefore here with the consultants from Climate Analytics as well as the stakeholders to be able to get input into seeing how best can we engage the private sector in building climate resilience across St. Lucia and specifically whether we could come up with one or two key proposals that will allow the private sector to work closely with the public sector in identifying those measures and implementing those measures through submission, through an identified funding source. The initiative is seen as a priority specifically recommended by officials at the NAP Assembly that was held earlier this year and attended by a number of ministers, permanent secretaries, other heads and a large cross-section of stakeholders. We were able to get to the endorsement of the Cabinet of Ministers for this National Adaptation Plan and the sectoral adaptation strategies and action plans. Among the measures identified in the NAP were measures to help in building climate resilience involving the private sector. So we were fortunate having gotten this endorsement from the Cabinet of Ministers that the U.S. in country support program through the National Adaptation Plan Global Network that is International Institute for Sustainable Development were able to give us some funding to help us with this endeavor. The two-day national consultation ended on Tuesday 20 November at the Coco Palm Hotel. From the government information service, Lisa Joseph reporting. For the first time, Forster and Inge Cruz services came on board the health battleship with the aim of strengthening their workforce pillars and by extension creating a healthier nation. Hers Miguel Morissette. Forster and Inge Cruz services recently partnered with the Ministry of Health and Wellness in hosting a health fair. While the health fair was in compliance with the observance of World Diabetes Awareness Month, the organization took a holistic approach to ensure a healthy team. Heidi Kodra is a family life educator in the Ministry of Health. When we look at communities, the workforce is one of the biggest community and then we always encourage the work or the business places basically to make health a priority especially for their staff. With a healthy workforce, you then you get productivity. So this is the aim basically to get the businesses come, let them come together and Forster and Inge came on from Inception. When we spoke about it, I came to them and they thought it was a really good initiative and this is their first health fair. So they're excited and we can see the staff coming out.  Some of the health services offered on the day included dental, HIV, diabetic, breast examinations, among others. Meanwhile, tour operator Nell Ones said while some people are reluctant to visit the doctors, others are faced with time constraints. We deal with the international market. We're trying to enforce a healthy workforce. So the guides, they're very busy. So we're actually bringing this to them. We tag up with Ministry of Health. So we had the health fair being today's a quiet day so they could come and get online information they need. Ones added that the collective noun family goes beyond the household. She applauded foster and in-school services for this innovative approach and for keeping with the 2018 Diabetes theme, the family and diabetes. For the communications unit in the Ministry of Health and Wellness, Miguel Morris said reporting. That's nation beat. Join us next time on NTN at 7 30 p.m. with a repeat at 7 30 a.m. and on this station as we fill the pulse and heart of our community. You can also catch up with us anytime on the St. Lucia Government Facebook page or YouTube channel. I am General Norville.


day. I don't remember what day it was. Was it good? Yeah, it's very good. It's it's not it's enjoyable enough that if you're looking if you love the mission of possible. Well, even someone like Andrani, who's not really familiar with it, she's seen one or two of the mission impossible films. She enjoyed it. Those of us who know all the characters and care about them probably enjoy it a little bit more, but it's not John Wick for. It's it's still though. It's still a lot of fun. Hmm. But it doesn't it doesn't in three. It doesn't touch John Wick for ghost protocol is I just the last the last two are better than dead reckoning part one. I expect dead reckoning part two to be really, really good because this kind of sets the table for it. But the stories of the last two mission impossibles were fantastic. Don't watch part.  You can follow me on Twitter for more. Jesus God, thank you so much for all the scrubs. Got to look the blue. So the poll so far for what should Andrani and I see Oppenheimer today in standard format or should we wait two weeks for IMAX 70 millimeter?  Congratulations. Thank you. I will also wait. We will see until it comes to digital like Nolan intended. Watch it on your phone. Best experience ever. Today we got an information. This is India's moon mission, rocket blast in the space. I don't know if you've heard anything about this. I have. I also heard about a great big office building. You haven't heard about it? India now has the biggest office building in the world surpassed the Pentagon. That makes sense. Yep. So take that, Texas. This is India has everything's bigger in Texas. India has launched its third moon mission. Yeah, I heard about that first to land near the South Pole, which has obviously been really explored. And so this video kind of goes into a little bit of depth. They should go to the North Pole of the moon. They'll find Santa. The moon landing was fake. Am I right? Stanley Kubrick says so. Said he was hired to direct it. It's true. Here we go. What are you going to do? Welcome to the program. We start with a historic mission to the moon.  Why are the British explaining? Come on. Space craft. This is the moment that it took off just under an hour ago. It entered Earth's orbit shortly after. It's kind of like how I look with your mom. Yeah. Rockets are phallic. The craft will deploy a rover. Wow. Not a lot of information there. Not at all. A rover near the moon's South Pole. Oh, a dog's going up. And India will become only the fourth country. Behind the US, the former Soviet Union and China to manage a controlled lunar landing. A little earlier, I spoke to astronomer and podcast host Jennifer Millard who talked us through the launch of the rocket and explained how long it would take before it reaches the moon. Once it's there, it'll orbit the moon a few times before attempting to deploy the lander and then the rover, which is contained within the lander. So, yeah, we've got a little bit to wait to expect it to get to the moon. 23rd, 24th of August, that's the rough timeline. And then, yeah, hopefully India will become only the fourth nation to have a successful landing on the surface of the moon. August? Yeah. Oh, wow. It's only the US, Russia and China that have achieved this. And, yeah, India are going for it. And we haven't been back in... Part of the reason it's going so slow is because, I mean, the rickshaw guys, they were the first nation to reach Mars as well. They've gone orbiter. Why are we watching, why is, why are we learning about this from the BBC and British people? So, yeah, expect great things from India and space in the future. So it was actually the Changiang program that discovered water at the south pole of the moon. You've concretely discovered water on the moon. That was the first time that it's ever been done. That was back in 2008. I heard it was Perrier. And, of course, they're really making amazing progress, spending very little money on these programs. Yeah, that's the thing. So when we look at NASA's... Yeah, their space program is nothing budget-wise. They put NASA and SpaceX to shame. They're doing it for $75 million, something like that. We spend more on making movies. Barbie's budget was like $150 million. How are they able to do that so much? They're smarter. So, again, it's doing things like taking their time to use at least a amount of fuel. Yeah, they're smarter. They care more about their resources. It's smaller craft, so this rover is not the sort of size of a car that you would expect with the Martian rovers. This one is on its biggest dimension. It's about a meter long. Oh, wow. And so, then, that reduces the cost as well. You know, lower mass. I like her shirt. It's like it's frizzle. And it's very, very specific targets. You know, we only expect this rover to be working for one lunar day. That's one of the things with the timing of this mission as well is to get there for the start of a lunar day. So, we've got that full two weeks to make the most of all of that solar power to charge the batteries. And so, it means that India can do these extraordinary missions and extraordinary science on a very, very low budget and does show that you don't need to spend... Correct. ...many necessarily to do amazing exploration in space. Jennifer Millard there. Well, let's speak now to Prasad Samramianian. Yay! Prasad Samramianian at Indian Institute of Science, Education and Research. Thank you very much for joining us. I'm assuming that you watched the launch and they are following the progress. What can you tell us? What's your assessment of how things are going? Things are going very well. I think we've passed the most crucial stage of the launch. And so, as of now, yeah, yeah, I think it couldn't be going better. So, just to explain what's happened... The American... ...and then the boosters separated... I saw the trees next to that thing. It is tiny. The rocket? Yes. ...and it has now entered Earth's orbit. What's that about? If you could just explain what's happening because it's going to orbit the Earth several times, isn't it? Before it does this sort of slingshot movement and tries to get...  I orbit a few times before the slingshot movement. It's a matter of entering the Moon's gravitational... ...primarily the Moon's gravitational goal. And it's a complex maneuver. And so, to be clear, the rover per se is going to land on the Moon in about two weeks or something like that for a while. 23rd or 24th of August, they said. That's right. Something like that. So, in between now and then, it's a lot of fairly complicated orbital dynamics that's going to happen. Basically, trying to build up speed, though I understand. Yes. The slingshots are very good analogies. The amount of math required gives me anxiety. So, that's pretty much what it is. Let the smart people do it. Yeah. The really difficult part, apparently, is landing on the Moon. And I know that India tried it once before and it didn't go so well. So, talk us through why this is so tricky, what it involves. Oh, to the extent I understand, it's a matter of... Where's you from? It's... Think of trying to land on your feet... The accent kind of sounds American, though. ...of a building. You need to make sure your feet are strong. I wouldn't recommend this to anybody, but if you were trying to do that, you need to make sure your feet don't buckle and then there's a lot of rebound. And you're not very sure about the composition of the soil where you're landing. So, all these things. So, that's why it's a combination of mechanics and mostly mechanics. Sorry. I was just going to ask if you could explain what the mission is. As I said, the aim is to land on the South Pole. We don't know a huge amount, do we, about the actual South Pole. That's right. That's precisely why we're trying to go there. And the mission, the scientific objectives of manifold, broadly put, lunar geochemistry and, of course, presence of water ice, which is the holy grail. And understanding how the lunar surface came to be, what it is now, understanding the impact of the solar wind, something that I'm personally interested in, how the solar wind particles impact the moon's atmosphere and the lack of it, and how they influence the geochemistry of the lunar surface. Yeah. This is about as much as I broadly understand, yeah. Yeah. Well, so far, so good. We'll see, I suppose, won't we, in the coming weeks. Thank you very much for talking to us, Prasad Sauramami, who is a professor at the Indian Institute of Science, Education, and Research. Thank you.  So I'm guessing the original one, when it went in 1969, didn't take a month, did it? I don't remember how long it took from lift off to landing. But I'm assuming, obviously, the mechanics to get to the South Pole. I'm assuming are different than to just get where they are. It is. And when you have a smaller, part of the thing you have with the larger ship is not just that you're showing off, it gives you a lot more power and you can gain more speed. So I think for them, clearly it was, there's no rush. We can make this in a month instead of in five days because we're going to use less fuel. Yeah. So but I don't, I don't remember from, they covered it in some of that time frame, though this was after the day. I remember in Apollo 13, how long they were waiting for them to get to the moon. It's not a long time. It wasn't a month. And it was, they landed on July 20th of 1969. I just don't remember when lift off was. Did you watch? No, but I was there. I was four months old. Don't remember it though. Don't remember it at all. Damn. Yeah. I was. I was four months old. I was alive during Barbieheimer. Interesting. Similar. Wow. Similar. Similar impact on the world. So what do you think? Do you think the moon landing was a hoax? No. You know what? You think Kubrick was lying?  Just to, you know, do you think the world's flat? Yeah. Yeah. For sure. That's obvious. I mean, this floor's flat. Yeah. So what more evidence do you think? When I walk outside, it just keeps going. When I walk, I don't start feeling this. It's true. Here's his flat children just know that. I'm thinking of George W. Bush now and he'd say a complicated word and look so proud of himself. So I was feeling recalcitrant. Recalcitrant. Anyways, I said a big word. If there's other videos that give us more information, obviously, about that, I've seen a lot of people post about this and send us stuff. Yes. So obviously, when it actually happens, I'm sure, I will get more updates. Yeah. I read it. The launch I read in one of the news sources I was looking at, but saw nothing about it, obviously, and I figured we'd probably see something about it. Anyways, let us know if there's other videos that we can react to and any other information we need to know down below.


Since humans are capable of producing a variety of speech sounds, several questions about the organization of sound systems across languages arise. The answers to these questions require a systematic survey and a comparison of a representative sample of languages. In doing this, we will set up some central parameters for the phonological classification of languages. In fact, there are several possibilities of classifying languages phonologically. For example, one could use segmental aspects such as the presence or absence of certain segments or groups of segments, or we could take suprasegmental aspects such as rhythm or tonal patterns. We will look at both in this e-lecture, segmental and suprasegmental factors of classifying languages. Let us start with the treatment of segmental aspects. Languages vary considerably with regard to their sound inventories. That is, the number and type of speech sounds they use, some have more fricatives than others, some seem to prefer alveolar consonants to consonants that are produced in the back of the mouth, and again others only have few vowels. Or take sound patterns. The sound systems of the languages of the world seem to organize themselves into patterns, and we will look at such patterns later on. Let us start with some segmental properties, especially with those that are more representative than others, since they allow us to classify the languages in a more systematic way. For example, all languages have vowels, and all languages also have unrounded front vowels very similar to vowels such as e or air. But not all languages have rounded front vowels. If we confine ourselves to the Indo-European languages, for example, we will find that French is the only Romance language with rounded front vowels such as u as in heureux, and that some German languages, Germanic languages, sorry, most significantly German, also have rounded front vowels u as in Lüge or ö as in Mögen. English by contrast has none of these rounded front vowels. Another systematic effect of this kind is referred to as nasalization. That is, does a language use nasalized vowels where the nose is used as a second resonance chamber? So here is the second resonance chamber. Well, French, as you know, uses nasalization as in on. And of the Indo-European languages, we know that apart from French, Polish is a language which uses nasalized vowels and Portuguese. But that's it. Further, vocalic features that can be used for the classification of the languages of the world are, for example, devoiced vowels such as Japanese devoiced vowels or the presence or absence of particular diphthongs. However, if we base our judgments on a representative sample of languages, a number of remarkable aspects emerge. These can be defined statistically. So let's look at segmental statistics first. Among others, comparative phonologists are interested in the frequency of occurrence of certain segments in languages. Well, it is known that, for example, fricatives and plosives occur more frequently than approximants. Or alveolar consonants are used more often than vela consonants. So these are segmental observations that we can make across the languages of the world. Or we can look at sound dependencies. Now these statements deal with questions of co-occurrences. For example, if a language has alveolar consonants, then it is likely to have nasal consonants. Or let's look at vowels. If a language has a certain front vowel, let's say a high front vowel, then the same language is likely to have a high back vowel. Beyond these sound dependencies and segmental statistics, we can make aerial statements. Aerial studies draw attention, among others, to the distribution of certain segment types in particular languages and regions. Let us take Africa as an example. For example, the Afro-Asiatic languages, which are primarily spoken in the north of the African continent, for example, Arabic, these languages are well known for the occurrence of pharyngeal consonants. Or in the south of Africa, we find the Koizan languages. And in the Koizan languages, we find as a special feature, click consonants, that is, consonants produced with a velaric airstream. Beyond aerial statements, we can look at inventories across languages. Now here we look at the number and the distribution of segments in particular languages. Let us take English as an example. Now in British English, we know that there are 12 monophones, that there are 8 diphthongs and 24 consonants. And when I say British English, I specifically refer to the standard phonological dialect received pronunciation. Now if we compare that with American English, and here I am referring to the American English, to the North American English type, spoken around the Great Lakes, then we only have 13 monophones, 3 diphthongs due to the high degree of roticity, and the same set of 24 consonants. Now whereas English can be found in the middle, there are extremes. In the Polynesian languages, for example, you only find very small sound inventories, whereas the Koizan languages, which we have just seen on the African continent, have a total of well beyond 100 sound segments in their systems. An interesting question in comparative phonology concerns the distribution of vowels on the cardinal vowel chart. Most languages have their vowels evenly and widely distributed over the chart, exhibiting a triangular vowel pattern. Here are some examples. Well the simplest type of language is a language with three vowels only, where we have a high front vowel and a high back vowel, and a low central vowel. Now such a triangular pattern can be found in Greenlandic. Now if we extend this pattern to Spanish with a mid front vowel and a mid back vowel, we see that again we have a congruent pattern where each front vowel has a corresponding back vowel counterpart. Romanian is an example of a language with seven vowels. Now here we have a central vowel which is high and a central vowel which is mid in terms of the high low parameter. Now these congruent patterns may be responsible for the fact that vowel systems seem to develop geometrical patterns even if something goes wrong. Each front vowel has a corresponding back vowel and vice versa. And if the pattern is not congruent, then sound changes are likely. Now here is an example from German. In German we have a mid low back vowel or, this one here, as in got.  There is no mid low long back vowel, there is no or in German. However, we have a long air in German as in words such as kaiser. Now those of you who speak German may immediately want to object and they say, well I don't say kaiser, I say kaiser instead. And in fact this is exactly what is happening. Let's get rid of this. There is a sound change going on which erases or which merges this mid low front vowel with a mid high front vowel. So words such as kaiser become kaiser leading to new homophones such as zähle, zehle, which is now the same thing. Zehle, the soul, zehle, the rooms. Let's now turn our attention to suprasegmental parameters. Now in fact there are two central suprasegmental parameters that allow us to classify the languages of the world phonologically namely tonal phenomena and the rhythmic organization of a language. Let's start with tonal aspects. Now pitch variations that affect the meaning of a word are called tones. A language that uses this technique is referred to as a tone language. The simplest kind of language uses two tones. Now let us illustrate on the basis of the languages of the world. Now a language with two tones is referred to as a registered tone language and we find such languages on the African continent. Well known examples of this type are the Bantu languages. So the two tones are high and low. More complex tonal systems use contour tones. And they are primarily around in Southeast Asia. Here we find many contour tone languages. The most prominent of them is Mandarin Chinese. Let's listen to an example. I will present you a speaker who counts from 1 to 10 in Mandarin Chinese taken from the Virtual Language 6 Campus Language Index. Here we are. 1. This is a level tone. 2. A fall. 3. A level. 4. A fall. 5. This is a fall rise, a contour tone. 6. A fall. 7. A level tone. 8. Level again. 9. And here we have a fall rise again and finally. 10. A rise. So we have several contour tones and several level tones. Let's finally discuss the aspect of rhythm. According to the rhythmic organization of speech, languages can be subdivided into two types. Stress timed and syllable timed. A language is referred to as stress timed when it shows, at a given rate of speaking, a rhythmic patterning perceived as based on intervals between stress syllables. That is, the tone units with one nucleus per tone unit sound roughly equal in length. English is a typical example. Now in this sentence, which are represented phonologically, we have two tone units. Many intelligent students, tone unit one, go to Marburg, tone unit two, with one nuclei per tone unit, stew and ma. And both tone units are roughly equal in length. Now this can be contrasted with Italian, which is defined as a syllable timed language, and it shows a tendency for every syllable to be heard as lasting approximately the same amount of time, at a given rate of speaking, certainly. Now here it is, and that's a translation of the English sentence, multi studenti intelligenti vanno a Marburg. Don't say multi studenti intelligenti vanno a Marburg. This is not what we're saying. We really make each syllable equal in length. So Italian is syllable timed, English is stress timed. Let's summarize. We have defined several criteria for the phonological classification of languages. The first concerned the sound inventories themselves, that is a true segmental parameters. We looked at the occurrence of particular consonants and vowels in the languages of the world. Beyond these segmental parameters, such as the occurrence of particular segments in a language, we can define patterns. For example, relationships between front and back vowels, between certain types of consonants and so on. And finally, we have suprasegmental parameters such as tone or rhythm, which allow us to define languages as tonal versus non-tonal, or stress timed versus syllable timed. And of course you know if you look at English, well, English is of course a non-tonal language, and it is stress timed.


Hello, everyone. Today marks the beginning of a eight exercise list that I wanna make for fixing your right hip shift. If you haven't watched it already, I made a video about identifying one. Basically it looks like this, where your hips shift to the right, boom. There's a couple components to it, right? The hip bone comes up higher this way. The hips turn toward that hip that I'm shifting to. And those movements themselves, even that hip bone, it'll rotate backward a little bit. Those movements themselves are different. Even though they all come together in a term that we say hip shift, they can be addressed in different ways. So what I wanna do today is start by giving you exercise number one. The first thing that I would recommend if you're just like, you want this hand grenade approach, let's just do everything we can and try to address what's going on with this right hip shift. And generally you have to do everything you can because they're hard to address. So first one is the full rock back with a pad under your left knee. So this video series is going to assume that you're like me and you're shifting toward your right hip. You're shifting into your right hip. You're shifting out of your left hip, okay? Couple movements that come on there. So we're gonna get a little pad for me. It's just this pillow and I'm gonna try to be seen. Okay, I'll scoot back a little. So left pad or pad under the left knee, that's what I meant to say.  Now we shift our hips to the right in this case. So for this exercise, I wanna say let's shift to the left. Let's shift my butt weight over my left knee and I feel like I got it there. Now, that's the first step. Second step, we're gonna tuck your tailbone as hard as you can and exhale. Oh yeah, there we go. Do you feel your abs come on? Yes or no? If you say no, breathe in, breathe out. Get a little bit more air out. Now I can really feel the abs. If you still don't, just humor me. We're gonna go with it. So keep that tuck.  My hands are reaching out like this. My hands are flat. Make sure your pointer finger, pointer finger bases are straight down like this and you'll see I'm kind of like pushing myself up towards the ceiling there. And we're just gonna hold this for breaths and we're gonna squeeze all the air out. Make sure you squeeze all the air out on every rep and you're gonna hold for at least five seconds before you breathe in. Now, as we're doing this, we keep reaching away. It should be difficult. I know it looks like there's not a lot going on but if it feels like there's not a lot going on then you're probably not doing it right. Basically, you need to force that air out so that you can make sure you're getting the hips rolling back, the ribs coming down and these nice side ab muscles, these obliques turning on. The pillow here, the pad helps me shift away. Let's make sure we don't throw that pillow on the candle. That's a lit right here. And this is step one in your eight exercise progression for fixing your right hip shift.


As a web creator and a web designer, I have a pretty long list of resources and tools that I use. Also, every single time I discover a brand new tool, something that's really cool, that's gonna help me out with my creativity, help me out with my workflow, while I put it down inside of a list and my list has been growing. And there's so many dope tools out there that are just waiting to be discovered. So what I thought to do was to create a new series where I could showcase some of these tools, where I could show you all some of the ones that I use just about on every single project, some new discoveries, and also just some really cool rare finds that are fun to play with. And I like to geek out on this type of stuff. And I'm hoping that a lot of you also out there like to geek out too when it comes to finding these new tools. And if you do, drop it inside the comments and let me know that way I could keep putting out episodes like this. And of course, don't forget the YouTube stuff like subscribing and stuff. All right, let's go ahead and kick this off. And I'm going to show you three really dope tools that I'm using right now that I discovered. And let's just go ahead and have some fun. Number one is going to be patterns. And this one's dope. First off, it's free. And if you like to play around and put like really cool backgrounds or something like that, this could be really helpful. What this does is it's a free download and you could get all kinds of these cool backgrounds right over here. Now I am going to leave the links to everything inside the descriptions, but really quick, let me show you how this works. So you could download this and you could get a sketch file, a Figma file, XD or AI. I'm going to show you the Figma one because Figma is free. And I think most people are using that nowadays. And here it is inside my Figma file. Now I could go into any of these elements. Let's say I want to just use this blurb right here put in the background. Well, I could select this. I could change the color to either the presets over here or I could put in my own color as well and change that so that way it fits my site. And something like this could be really cool for like the background of the section on your website. And then we could export it and export SVG, of course, that way it's a small file size. So there's so much room to play with over here. You can get super creative with this. I've started using these for some backgrounds like one of the backgrounds I like to use would be like the dots right here. These are really popular to use. And see each one of these sections right here, you could isolate the parts right here and take only what you need. And you could have fun with it. This is where your creativity could really open up. So the best part about this of course is that this is a free tool. And if we go back over to their website, this is by product is right here. I believe, let me see, let's go ahead and click on this. Yeah, it's by is right here is graphics and they got all kinds of cool stuff in here too. Some of it is free and some of it is paid. I've been checking it out and even the paid stuff looks really good in here and for good prices. So go ahead and geek out on this but patterns I feel is a really good one cause it's free. All right, the second tool, number two is gonna be our calculator. Now whenever I'm building a site, I no longer use pixels for fonts. So let's say the base font for body is 16 pixels. This is an easy to use converter to show us RAM. Now I choose to use RAM for all of our fonts. For all of our font sizes because pixels is not good for accessibility. And the reason is when somebody zooms in the screen, well, the fonts could break if it's a big text but if it's RAM, then the fonts and the text will adjust to the zoom and size. So let's say you have a title, it's 48 pixels. There we go, we got a RAM of three. So you could convert all of your pixels and sometimes it's 42. This just makes it so much faster when you're setting up your typography, especially if you're an Elementor user, it makes the whole process quicker and every single project I do when I'm setting up my topography, I use this right here, this calculator. And if we go back right here, we have all these different calculators as well. So there's all kinds of stuff is super fast but this is the one I use the most is the PX to the RAM converter. All right, so that's tool number two. This is my go-to. In fact, if I were to open up a new toolbar, you're gonna see it's one of my go-tos here because I use it so much. And tool number three, this is something for the Elementor users and I am really starting to fall in love with this plugin right here. This is Toolkit for Elementor. Now it is built just for Elementor but let me explain why I'm falling in love with it. I have been able to remove plugins and combine everything into this one plugin right here. Now this isn't a regular plugin or add-ons that you would see for Elementor that has widgets. This is all about performance and all about optimizing your website and then has some pleasant extras in there that I was really just happy to see. Let me go ahead and show you, I'll do a brief walkthrough on it. So I installed it here on our website. If we go over to Elementor, then we got another option here for Toolkit and from here, right off the bat, we could always see where our performance is at and I just have to say that I have been playing around with this and optimizing sites with it and it's been doing more than what I've had with WP Rocket. WP Rocket has been my go-to plugin and it's been the one I've used on all of our websites but I have been getting better results with this. Now there's a lot to go through here. We won't go through everything but if you do wanna see a more detailed walkthrough and tutorial on Toolkit, let me know in the comments. I could do a whole video just on this alone because it is that robust and that awesome. So right here, like we would have with WP Rocket or another speed optimization, we got the option to turn off a lot of functions, turn off a lot of things for the loading and it's far more robust than what we would see inside WP Rocket but what this also reminds me of is Acid Cleanup. Now Acid Cleanup has been one of my go-tos for optimizing websites and this right here is basically combined, Acid Cleanup and WP Rocket. So there's more to it. Now there's so much in here. I could go through this for probably like 30 minutes, definitely, but we're not gonna do that. We got something like a site sinker where we could actually sync templates from different sites. So if you wanna create a template library, you could create one and sync your sites to your own template library. And this part right here, this is something I found really, really dope and I was really happy to see. That's our theme manager right here. So first off, we could put something like a template here in our dashboard and I'm adding this to our client sites right now. So what I did was I created a support portal and if I go to my dashboard, we're gonna see now our template here displayed on our dashboard. And if you're building sites for your clients, you could build like a support panel and that way too you could do a bit more branding as well. If you build a site for a client, you could do your branding, put something really dope up there like a welcome message to your clients and a way for them to get in contact with you. It's a really great way to connect with your clients and give them a more personalized touch. And then also another thing that I found was really cool that we could do here in the theme manager. We can customize our login page. So one of the tools that I use on all of our websites is WPS hide my login. That allows us to change our login to change the dash WP admin or dash login because bots are using that prefix right there to try to attack your site. So for a security measure, you should always change that WP admin. Here we could go ahead and add our own. I'm just gonna put at our own. So now if somebody wants to log in, this is the prefix for right here at our own. And they could also do the same for login attempts. Now that is the third plugin that I'm able to remove. I do not need to use a WPS hide my login. So so far this one plugin has allowed me to remove three others. And then also we could customize our login page right here. We could go ahead and put a background image. Now let's see, let's go ahead and find the image here. I'm gonna put this one. We could go ahead and put our logo. Let me find our logo here. There we go. We got the width. You could put your width. And then you could also, you know, you could put your URL here that so much to do. This is dope too. You could put your own CSS. You could basically build your own custom, customize your own login. So no more default WordPress login. And let me show you what it looks like. Now if we go to an incognito, let's go ahead and try to log in. Remember we had add our own, the prefix it, and don't worry, this is gonna change after this tutorial. So you can't get into my site. But yeah, let's go ahead and try to log in. And now you can see that we got our own login page over here. There's an option for CSS. We could play around with the logo size. And then with the CSS, we could go ahead and style all this up. And there's just so much more. We just scratched the surface of it for toolkit for Elementor. Well, that's it. Those are my top three for this episode. Now if you like these kind of videos, you wanna see more tools, more resources, drop them inside the comments. I could put these out on a weekly basis because I got so many of them and I'm always discovering more. I mean, there's so many dope tools out there. And the thing is, these keep me excited and I'm pretty sure that they're gonna keep you excited as well. And when we're excited, that's when the creative passion starts to come out and we get extra creative and have fun doing what we do. Well, I hope this video helped out and you have fun with it. And don't forget to do all that good YouTube stuff. Like, subscribe. It does help to support the channel. And I'll be back again with more web design related content. All right, thank you.


We're having a national debate right now about effective teaching. We're focusing in ways that we never have before on the importance of the teacher that is in the classroom with the children. What we're learning is that there are elements of what teachers know that are important, but it's far more important what teachers do with children in those classrooms. That is delicious. Okay, I want that. Okay, alright. Make that now, don't forget. Dozens of studies now from all across the country converge really on the finding that it is the qualities and nature of interactions between the adults and children that are responsible for the learning and development of those kids.


Hello there lovers and friends, Throners and Throneys, it's a microphone getting stuck in my hand. And even if you don't watch Game of Thrones, I think this video might be of interest to you. I am going to break down attachment theory in this video and I'm going to assign each Game of Thrones character, not each, just the ones I care about, to a different attachment style that I think they fit underneath. Now attachment style is a system developed by James Bulby, was it James or Jamie? Attachment style was a system developed by John Bulby and it is a way of thinking of how we create intimate bonds. And a lot of the times our attachment style derives from childhood. And if we're not aware of it, it can end up running. And in many cases, ruining our relationships as many of the Game of Thrones characters saw firsthand. Full disclaimer, this video was shot before the final episode. So maybe in the end, everybody makes love. It's basically the end of sausage party. And everything works out great. I don't know yet. But before this, I'm pretty sure that these characters fit underneath these archetypes. So go to the quiz right now and speaking of the quiz, I created my Game of Thrones attachment theory quiz on my Squarespace website because Squarespace is thebomb.com. And if you don't know, you about to find out. This video is sponsored by Squarespace from websites and online stores to marketing tools and analytics. Squarespace is an all in one platform to build a beautiful online presence and run your business. Squarespace is where I host and design my websites, including thegameofdesire.com. Go to thegameofdesire.com slash throne to take my Game of Thrones attachment quiz and to get some inspiration for how Squarespace can power your next big idea. So let's dive right into it, starting with securely attached. I'm actually gonna read directly from my new book, The Game of Desire because I think it's so important to know who you are before you go out into the world and find who you want. Roughly half of the population is securely attached. People with secure attachment freely display interest and affection towards others but are also comfortable being alone. They make boundaries and they stick to them. They aren't possessive nor are they passive or dismissive. They're capable of accepting rejection and have little trouble trusting people. With that in mind, I'm sure you're thinking of the Starks. No, not the kids, the parents. Ned and Catlin Stark had an extremely secure relationship. They developed relationships that were based on trust, independence, but also nurturing. They deeply cared for the people around them but they also didn't smother the individuals around them. And sometimes their trusting nature ended up being their downfall in the end. Another securely attached character in The Game of Thrones is Missande. Now we don't get to know a whole lot about her and sometimes the less you know about someone, the easier it is to see the positive in them. We don't know her backstory per se and the only relationships we see her developing are the ones with Grey Worm and the Queen of Dragons Daenerys. And so through those relationships though, you can see she gives her partner space to go out there and have their own life, their own values and goals but also at the same time loves to be very close to them and has no problem expressing her affection and her desire to be around these people. She is a prime example of a securely attached individual. I would have said Grey Worm as well because here's the thing with attachment theory. Birds of a feather tend to do well together. So secure and secure do quite well together. Hence why Ned and Catlin, Missande and Grey Worm. But I couldn't give Grey Worm the pass because I just, I mean, we just don't really know much about him. Next, and this is where things get really fun and we open ourselves up to some healthy debate is anxious attachment. 20% of the population are said to be anxious preoccupied, meaning people who are often nervous, stressed out about their relationships. They crave intimacy but lack the confidence that anyone will truly love them. They worry a lot that someone will lose interest in them and choose someone else. They have a hard time trusting people but also have an even harder time letting go. Do you know who I chose for these ones? Daenerys, the Queen of Dragons and Jamie Lannister. Both of these characters were consistently choosing partners who were emotionally unavailable to them. And when they had opportunities to connect with people who would satisfy their intimate needs, they found themselves a little disinterested. Now the thing with anxious preoccupied individuals is that they tend to look for relationships that are self-fulfilling prophecies. So in their mind, no one will love them enough, no one will be loyal and people will eventually leave them. And as you can see in both these cases, they chose romantic partners who were naturally destined to do just that towards them which only affirms why they need to be anxious to begin with. But here's the thing. If they just got together, they would find themselves in the perfect balance and the relationship that they actually dream of. So I wanna know if you agree with me on this one. I ship Jamie Lannister and Daenerys. I think the two of them would make a perfect couple.  It just works. Moving right along, let's talk about the avoidant attachment type. Now, people who avoid attachment are super independent and often uncomfortable with too much intimacy. They're the kind of people who require a lot of space and a lot of alone time. They're also afraid of commitment but unlike anxious people, it isn't because they fear they won't get enough love but fear they will get more than they can manage. A dismissive avoidant person may regularly complain about feeling crowded or suffocated. They tend to be hyper focused on individual achievement and see romantic connections as a distraction to their end goal. Well, if we aren't all thinking the same name right now, Aya Stark. Aya Stark is the perfect example of an avoidant attachment type. Now her goal tended to be the murder of others and she saw intimate relationships as a distraction to her achieving that. She looked at her life's purpose as that list and who else also fits that bill? The hound. The hound also pushed people away in fear that they would be a distraction to what he valued most, which was revenge. And at this point, what we do know is that's what got him in the end. Aya, I'm not quite sure what has happened to her at this point but needless to say, you can see how these two types worked well together. You can see why they formed a true intimate bond because their values were aligned. Now is there a romantic connection there? No, because one of them is dead but nonetheless these types of personalities actually would have done quite well together. And the final attachment theory we're going to cover off on and the corresponding Game of Thrones characters which fit into this type is fearful avoidant. This is a combination of dismissive avoidant and anxious preoccupied. These are the people who push others away not because they want space but because they fear once you get too close, you're gonna want space from them. They are torn between fearing and craving a level of intimacy that they don't think anyone can provide. Relationships with fearful avoidants can be best described as hot and cold. Now this was a hard one to assess but when I really thought about it, Tyrion Lannister and Sir Brienne of Tarth were prime examples of the dismissive avoidants. These individuals looked at themselves as ultimately flawed and they thought that if anyone got close enough to them that is what they would see. Now the thing with these characters are they were never proven wrong during the story and that's the unfortunate part. Even with Tyrion in the end, the one person who he devoted himself to and that he chose to dedicate his life to often said, you're not enough. Often looked at him like a disappointment and so the dismissive avoidant type wants close relationships. They truly do wanna be securely attached but they fear that they'll never find somebody who can provide that level of loyalty back towards them. Now the problem is once again they make self-fulfilling prophecies because they don't choose secure partners to devote themselves to. Both of these individuals actually chose anxiously attached partners in Jamie Lannister and in Daenerys. Now when it comes to romantic connections, of course, we didn't see Tyrion make any connections outside of paid workers and that also is a classic behavior of a dismissive avoidant once again feeling like they can't measure up for anybody but ultimately these people just need a secure relationship. They need someone to see them for who they are and not for who they aren't. Which, if you're thinking what I'm thinking, the two of them would have been great together. The whole David and Goliath thing, I would have been hella into it and I think if that doesn't end up being the final twist in the series, that should be like a spin-off. I would definitely watch that series. At this point you might be asking a very important question, what about Jon Snow? Why didn't you mention him in any of the different attachment theories? That is because your girl was conflicted. I actually put him in every category and crossed him out before deciding, I actually don't know. Which if you think about that, that's indicative of his character in the show. He doesn't know if he's a man of the night's watch or if he's a king of the North or if he's a loyal servant or if he's a Targaryen or if he's a Stark. He's a fighter who doesn't actually enjoy fighting. He is a leader who doesn't truly want to lead and so what he tends to do in relationships is pick women who know themselves inside and out, who know who they're loyal to, who know what their cause is. And because he doesn't quite know, he ends up conflicting with them in some cases, betraying them in the end. So for that reason, the only other person I could see him fitting with who also is kind of a mishmash of all attachment theories is Varys, right? Varys is not loyal to any one particular person other than his gut feeling on what good is and what is good for the sake of the realm. But the difference is Varys knows this about himself. He knows that he can't be loyal and he's a little fickle so he chooses to distance himself from intimate connections whereas Jon hasn't quite figured it out yet. But if you have figured it out and you know Jon better than me, in the comment section below, let me know what attachment theory you think he fits under. And at this point, I hope you have gone to thegameofdesire.com, completed the quiz, found your attachment theory and if this has wedded your appetite for self-discovery, for knowing who your intimate self is and having the language to explain that to others, please sign up for my newsletter because immediately you will be sent a six-page workbook which helps you define your intimate self inside and out. So if you haven't done my quiz, go ahead and do that because it's a fun gateway drug into the world of self-insight. Also, it'll let you see my cool Squarespace website and get inspired to create your own. What is your next big idea? As those of you who are not new to my channel know, Squarespace is a big part of my business as I designed and host my personal and book website with them. But what you might not know is about some of these features. Simultaneous posting, auto-post your content to Twitter, Facebook or Tumblr, traffic overview, gain insight into the top traffic sources, products, device types, browsers and operating systems, all by visits, subscriptions, easily sell subscriptions to products and services on a weekly or monthly basis to generate a reoccurring revenue and to build customer loyalty. Stand out in any inbox with Squarespace email campaigns, site management, Squarespace blog lets you manage blog comments and entries on the go. Now, if you've listened this far along, go ahead and just check it out for yourself at squarespace.com for a free trial. And when you are ready to launch, go to squarespace.com slash Shambudi because that is how you save 10% off your first purchase of a website or a domain. All right. All right. Alone at the bar, alone at the store, right there, I watch myself away.