and john you're making me blush it's great to have you this doesn't make you blush nothing will this is uh we got a Chad bobblehead I had no idea that Greg and Jeremy Burton were going to be doing that man it's a little surprise for you yeah I love it so you gotta do the hands on labs if you want are you gonna do it you're gonna you're gonna do the hands on this one no way honorary no way man back to you now it's a you bet so so you're really giving me a little too much credit there John I I'm not really as much of a goofball as I play on TV right so so I had an interesting discussion with someone here at EMC world and afterwards they go oh so you're not just a marketing guy you know like you know what you're talking about I have to remind people after this event and all the silly stupid things that we're doing I'm I'm I'm an engineer man a tech guy turned through but the Chazzworld thing has turned out to be way more than I ever expected Jeremy came up with the idea idea to do something silly and fun you know every one of the shows includes customers and hands on demonstrations that are our face melting awesome but you know are really there to highlight you know how the technology works how customers benefit from it and we try to make it light and fun right because we had great guts on yesterday's Greg is the creative director works for Jeremy Burton yeah CMO and he's talking about lightning it up you are a serious exec you get some serious business that you're doing and you can get deep on VMware and EMC but it's fun you're lighting it up the conversation you're entertaining your audience in a way that quite frankly is different and entertaining so John that the life is too short to take yourself seriously number one number two this stuff is so cool how can you not be passionate excited about it you know I mean it's easy right it so tell us what is new with you right now okay you've got a lot of secrets you're holding back as you've got the big entertainment package it's kind of the show and the information you're transmitting tomorrow at Chad's world on the on the big stage in the keynote hall what give us a little tease on what's going on there's been some trailers out there sure so do you parachute you know there's only one way to find out what really happens which is to come Wednesday 5 15 it's gonna be awesome but basically we my colleague and I weighed my my garth to my to my Wayne and Wayne's world analogy who actually heads up the global V specialist team so you know hundreds of people around the globe that are experts in VMware Cisco EMC technologies but he can also play a goofball on TV we get lost on our way to Vegas we're gonna we're gonna end up a little bit you know it's after day three of a giant conference like this you know your brains a little blurry so we might be a little passed out on stage and then we're gonna show the story of how we got to got got to Vegas and got on stage so and yes it involves the flying Elvis is yes it involved Jeremy saying and Greg saying hey can we get a picture of you on a donkey yes it involved me wearing Elvis outfits and yes it involved parachutes so and Cadillacs and all sorts of stuff so the rest though you know to connect the dots you got to be there at five o'clock tomorrow but I got to tell you it's going to be a total train wreck it's going to be it's going to the degree of difficulty that we're going to try to pull off on Wednesday five o'clock be there is through the roof we've got five demos we've got seven customers that are going to come on stage you know in front of thousands of people the likelihood of pulling it off with a degree of difficulty of 11 is near zero so it's going to be fun and entertaining no matter what awesome so oh and free beers oh that's that they're right be free most of free Molson free sponsored by VMware are you know our friends at Cisco and Intel and Molson Canadians Canadian beer right you got it who's your hockey team well you know I'm a Leafs fan being from Toronto okay it's difficult it's difficult to be a Leafs fan but who do you like in this Stanley Cup ruins sharks you know I'm you know obviously now I'm rooting for the Bruins yeah okay they're your sentimental favorite good man man original six you know exactly and you know from Boston so you love that EMC's home turf can't go wrong we're pretty global now you know there's there's now more employees out on the West Coast than they're on the East Coast you're a sad we had that conversation with Silicon Valley is where the innovation of IT is and Jeremy's out there Greg's out there you got a new corporate VP in marketing Jonathan is non-board and you know I came to EMC from a startup I lived there in the valley for for seven years so I you know I sharks I like them but you know yeah it's not real hockey it's not real hockey exactly what was the startup you with what's that it was a startup you with I did several startups the last one EMC acquired was a company by the name of Velocity all right the core idea of it was interesting it was scale out storage out of commodity components using internal storage presented out via ethernet ahead of its time ahead of its time and the idea was to make it invisible so it was so integrated with applications you never provisioned it right so if you think about where the world is now a lot of those core ideas you know are part of what EMC does today can storage be invisible that would be a kind of a cool thing for the user wouldn't it storage being invisible is that possible so what we're trying to do is you know if you take a look at what we've done in the VMware space you can take any one of our arrays and you can manage it from soup to nuts without leaving v-center right so as soon as it's physically connected there you could you could live without opening the storage UI so it's invisible right the more tightly we can couple with you know core applications SAP Oracle we recently launched that enterprise EMC storage integrator which integrates with Hyper-V with you know all sorts of SharePoint stuff eventually people don't want to see the storage they just want it to be there like a utility right yeah so um so we Chad we've been we've been following you we follow your blog you know the survey that we just did in the Wikibon community that was pretty big John I don't know if you saw this I know I sent you some stuff on it but we went out you remember we did some reporting last year VM world we there was a lot of confusion about who's number one in virtualization and I think we confirmed EMC is clearly number one there was some confusion about the other guys but so we wanted in Wikibon to go out and and sort of revalidate that right yeah and we did and I think it was pretty consistent with what we saw with the Goldman Sachs surveys with what we've seen with other surveys from guys like ESG and IDC and and obviously we did our own so what makes you guys number one in in VMware storage other than the fact that you own VMware but that's not really the reason I mean that's part of it but what's the what's the guts behind it take us inside well how come you're so good so so well thank you that's very well the users told us I'm just telling you what they said right so that's right EMC number one when it comes to VM where number one across storage backup and security you got it you heard it from you're sure that's that's what the users told us number one hands down it comes from a lot of work right so so the the survey showed that 50 plus percent of customers said that they felt that emcee was the best choice when it came to storage for VMware and I think the next closest was something around the 20s the and it was also interesting to see that some people reinforce that even when they're not using emcee storage so that's some people most people mode the majority people basically said regardless of who you're using you wish you had emcee so we said who's the number who's your primary vendor with emcee whether it's NetApp you know whomever HP I mean who's the best at VMware and other than the NetApp customers every other base said yep absolutely and even the NetApp customers more of them by a good margin wanted to have emcee than you're saying now now to be fair so now HP was largely the non three-par platforms I think if we dug into three par we might be a different story so so the answer to your question is actually the so why would EVA not have done as well as as three par it's because the three par guys did a good job of integrating with VMware so three par has a v-center plug-in three par supports VAI three par supports various things that VMware can do as well as being a good platform so it's integration it's integration emcee does more not only than three par but then everybody right so so whether it comes to management from v-center integration we're still the only vendor at which it surprises me who's UI in Unisphere integrates with v-center on up so that you can see the relationships directly in the platform right when v-sphere dot next comes out will be their day one with feature support for every single thing that they do right that doesn't come because of the fact that yes there's this financial structure that links the two companies together you guys heard pat gelsinger is a pretty focused guy right yeah oh yeah and emcee has got we're fortunate thanks to our customers to have a huge breadth of resources that can be applied to r&d and we have a huge r&d budget we're very squarely focused on making sure that we're always hitting the mark first and best when it comes to VMware integration yeah it's clear so now we've done some other research I'll show a little leg we haven't released it yet but we'll be releasing this in the next couple of weeks we went out and we evaluated all the major vendors in their VMware integration we had extensive discussions with them we talked to users about them what what's what came out I'll just tell you the top three number one by a pretty significant margin was vmax right so the vmax guys doing a good job of VMware integration number two was vnx yeah number two platform as far as vnx number three was three par yeah yeah no surprises there and then you know the others but those are what those stood out you know in the research yeah so we're releasing that shortly so good job I mean you guys obviously chat we first met a few years ago yeah we were talking about how important this was how you guys wanted to be the best at this you guys are putting a lot of resources into it now we're starting to see the fruits of that labor right absolutely and we're accelerating right so if I take a look at our roadmap not only are we first and best but we're hitting the gas right we are we're accelerating on all fronts not just on the storage front but Avamar is already more integrated than any other backup product Avmar and DD have now integrated with Avmar six right and the same thing goes on the security front did you see the keynotes today guys did you see did you see Paul's just we saw we saw parts of Paul's you know so Paul made a big point about security needs to be integrated with the virtualization layer right yeah we talked about this with Pat last night and RSA tight coupling not only from a compliance view and an attestation of security in the cloud but embedding DLP directly into V shield so so let's talk about that so is security a do-over I mean every year we you know January 1st I look back and say alright are we more secure or less secure than we were last year and I feel like we're going backwards so is security have to be a do-over so so that's a good question so in my opinion the transition towards cloud models gives us an opportunity to do a do-over where it's fundamentally easier so if it's possible and it is to embed the security model directly as a wrapper around the application as the VM in other words wrap it built it into the the application itself build the virtualization layer so that it's fundamentally more secure it's possible today and we're only getting started that the virtualized world can be more secure than the physical right so I do think that part of the challenge around security is yeah there's all sorts of botnet attacks against enterprises there's there's you know these advanced persistent threat scenarios of malicious players but a part of it comes back to what you know Paul Moritz and and Joe and Pat all talked about which is our existing infrastructures are this cobbled up mess that's been constructed over years and it's brittle and it's and it's rigid and all of those things also make it fundamentally a little less secure than it could be why hasn't this risk security risk why hasn't that stopped cloud growth I mean maybe I don't think it's loaded I disagree it has it has so but it hasn't stopped it in it hasn't stopped it not at all right so why not what's happening so so 80% of people that they you know I think that we there was a big study that was done by some third party I can't remember who was 80% of CIO said that security was their barrier to adopting either private internal clouds or external public clouds private ones because they can't pass an audit right which by the way if they're using RSA Archer they can but you know and the public cloud concerns about security multi-tenancy that sort of stuff but the numbers are like this yeah so so the thing is that right now the things that are moving out into those cloud models are things where people are doing it in spite of security concerns ignoring security concerns right damn the torpedo right damn the torpedoes a great a great example was there's a unnamed customer I'll leave their name blank but they're based out of Germany right which city I'm not gonna say the city because that would make it too clear across the neighborhood across the street neighbor of VMware so so we we we got called out for a for a meeting with them and the urgency was basically that they found that somebody won an award for being green and innovating about pushing their development process into Amazon web services and they won the award they got it on stage and someone comes up to the guy afterwards goes hey congratulations on winning the award by the way when you destroy those are you sure that the information is being destroyed and by the way you're not really pushing our source code up into that and then compiling it out there are you and the person says yeah isn't it awesome and the guy goes hi I'm the CISO yeah right so and can you please stop that immediately so the growth is coming because it's so compelling right that it's driving people to do it no matter what but you know I think that bit by bit at the higher levels at the CISO and CIO and CEO level the board level it's a it's a big barrier but on balance so far the the benefits of outrage the wisdom the risks can can the industry the enterprise industry catch up fast enough so that it doesn't impact the the top-line measureably so you can't imagine the amount of capability that we've got now and you can't imagine what's around the corner it's going to melt faces right we love face melting it's going to be it's going to be it's going to be face-melting it's already pretty face-melting right so if I basically said to a customer look if you deploy in a cloud and you're using VMware and you're running it on a V block and I could give you one tool that would give you a dashboard that would show you against let's say 200 compliance standards even though everything's fluid and moving around as well as physical security and configuration would you want that and oh if you're running in Tehran Marks cloud would you want that they go absolutely damn straight I would right that's what we can do today with Archer without even talking about the future what's the number one what's the top three things that you're hearing from customers because I see VMware you own VMware everyone knows that the Wall Street's getting smarter Dave and I were talking about that the else meeting and the mega launch but you know VMware still has to play nicely in the sandbox with NetApp and others absolutely what are the three things that you're hearing from customers that they say EMC crushes it in these three areas over the competition so so that's a great question when it comes to storage the answer is very short and sweet fast VP is going gangbusters right fast VP attached to both VNX and Vmax through the roof what does that have to do with VMware the idea of big pools that automate is a core design construct for cloud models second thing that they like is they like the fact that regardless of whether they're at phase one where they're virtualizing the crapplications or if they're in phase two where they're virtualizing the mission critical apps the things that really matter and carry SLAs that EMC has got the infrastructure with those characteristics to support those SLAs right the third thing is that they love all of the core VMware integration work right so the center that's that I want to drill down on that so so basically the ability to tightly integrate with the vCenter so you can provision manage extend storage do VMware integrated snapshots support VAI all those things from the smallest of the small to the biggest of the big is something that's very compelling to the customers right we give them a lot of choices and we can make it very very simple and easy right the the last thing that I'd say which is a very specific one is fast cash in the VNX coupled with VMware view or Zen desktop on top of vSphere is awesome sauce right basically the ability to deal with the IO density that comes from boot antivirus all that stuff when you're virtualizing clients means that if you deploy it on a VNX you can deploy it not only for a usual 25 percent guarantee right but you can actually deploy it with 10 X or 20 X less spindles than if you didn't have something like fast cash and by the way during Chad's world we're going to do a demonstration I'll give a little bit of a preview one of the face melting demos is I'm going to through some accidents accidents disassemble live on stage and array while it's running right with a workload on it and the point of that is that fast cash in the and the design is there so it it can withstand all of those failure conditions without destaging right so all those things now that's just the beginning the customer then says how do I want to do backup and recovery for my VMs right and the answer is you want to do with no agents but you also need to be able to deal with the I need to recover a file within a VM well what filed you need to recover I don't know when did you delete it I'm not sure I deleted it sometime in the last three months was the file name foobar dot doc because you're foobard yeah right well you need to have a catalog so you can search for those things and recover the file within the VM but people want to do that in an agentless way Avamar does that right and then all of these security things so all of those reasons are the reasons why customers overwhelmingly choose emcee right but by the way there's one other thing to hopefully not only are we giving them a good experience but we're fun right we're fun like out the fun factor is on the rise here getting breaking communication from the Skype team and that I'm trying to Skype in a Skype executive to talk about the Microsoft news so if Mark you listening you could maybe look into that so we might be bringing in a live Skype via video Skype obviously now that's cool big announcement so big announcement today you saw that five billion so let's talk about that I want to pivot off the Skype announcement chat is that is the future infrastructure environment that you have to enable yep Microsoft essentially conceding unified communications is dead yeah a huge Xbox presence that's been talked about as the crown jewel as we as we were analyzing that first to market last night Xbox great network voice over IP wants the telephony crown jewel is dead yeah I mean PBX digital PBX goodbye voice over IP Skype killed video Facebook SSD I mean you guys have to play in that environment so talk about the Chad voodoo around the enablement of that yeah what has to happen I mean I'll see virtualizations quarter that but you got this massive storm of innovation expectations at the user level is such that I don't I don't want to have to force take a device if I want to work on an Xbox 360 or kinetic interface yeah or whatever yeah I just want to happen so it has to happen so it's actually not a has to happen it's what's happening so you know 50% of the video demand video on demand content in North America comes off of EMC so if you're using a lot of services as a consumer and maybe for example I have a Xbox 360 and a PS3 at home right can't log in the PlayStation Network unfortunately it's down but you know I use I use Netflix day in and day out my kids love it PlayStation the customer of EMC yeah Sony is absolutely a customer of EMC's they're there I don't know how much of they're an RSA customer I think we could have some good conversations around around that stuff again I'm not painting them in a negative picture as you guys saw everybody that was everybody get that was bad guys that was organized crime that's all right man and and again we're not allowed to talk about anything on the RSA front but you can read between the lines of what Joe has said and we've had said the dark clouds so so but 50% video on demand is provisioned off of EMC stores today 50% share wow right so so that's a that's a pretty yep you know impressive saying that you guys think about the broader storage business how can we get 50% so you know you follow them all right so so you know EMC in some places is going to be in front of the customer and sometimes it's going to be a little invisible and that's cool right as long as you're enabling exactly an environment where you're fostering this massive growth I'll give you another example right so during Paul's keynote he put up a slide that showed the eight top vCloud partners right that are in business today offering infrastructures of service platform as a service models right did you so you know CSC Terremark Verizon AT&T Singtel Blue Lock you know and and others right eight out of eight are using EMC on those services right the future consumption model of cloud for compute is going to be driven and drives a lot of those types of services we will be behind the scenes and not just we will be we are behind the scenes on that today and now and I'll give you one more example right so infrastructures of service is one model we talked about those examples the other model of course is platform as a service and the cloud foundry you know cloud foundry is now out there right and I don't know whether you guys heard this but the expectations were pretty low you know how many apps how many developers in the first two weeks they had 17,000 developers login that built 2,000 apps right so the demand for for platform as a service is through the roof behind the scenes on that that's powered by VNX you'll you don't see it you don't you don't interact with it because it's platform as a service you're using Ruby on rail is you're using spring you're using the frameworks but underneath that it's running on vSphere I'm sure you saw the news last week where the individual from HP updated his LinkedIn profile that was awesome links him certain stuff and then obviously people started talking about well wait a minute this was this applies that you know vmware is going to be the platform you know vCloud foundry is and of course you know they had previously announced a relationship with Microsoft and everybody was saying it was going to be Azure so that was kind of impressive you know yeah we thought that was a real long shot the whole vCloud foundry thing the cloud into the public cloud so so the other thing that I thought was interesting about that HP thing and again I don't want to we all have bad days like hey I had to do a little tap dancing during one of the keynotes around a demo right we all have bad days and as vendors it's as important how you respond to that is anything else right information there that we have to we can't ignore you can't ignore so it's it's in his LinkedIn profile and and the thing that was interesting is it also exposed that HP is going to go hard down the path of actually powering their own clouds EMC and VMware strategy is very focused about enabling the service providers and our partners to create the cloud well an apotec announced that you know at the at the analyst meeting yeah and I think it was February basically said we're gonna do our own public cloud yeah but you know HP IBM they're different animals than yeah I guess I guess the question is the wrong strategy for them well I actually I do right why is it the in your so your view so the right approach I imagine from so HP is a amazing company and IBM is an amazing company and they have incredible breadth and depth you know we think we've got incredible breadth and depth was great to see that little little comment that after we did the Hadoop green plum announcement that you know they go EMC is now the enterprise Hadoop leader now we can dispute that if you want the real story you can go to wikibon.org and siliconangle.com and we'll get it so so you know but our breadth is now getting pretty pretty pretty broad but you know again you can't deny that IBM and HP have great breadth now the question is that do you think that they can compete in the data center we will run and operate the data center and operate a service was with Google or with Amazon right we've been doing it for a long time and proving that model so maybe they can maybe they can't but where we think the strategy is the wrong strategy is not only if they could when you're in the business of basically operating the cloud your intrinsic desire is to make it impossible to get in it to get out of once you get in right right that that's the California motel right the California motel it applies on the infrastructure as a service model and it also applies on the application layer if you're using frameworks conversely we think that if we can make a community of service providers built compatible open clouds even though each individual service provider will want you to be stay with them because they don't want churn there's an intrinsic mechanism that basically is open competition which means that you'll have the choice of going from one to the other in other words have you ever changed your cell phone number yeah it's a pain it's a pain well how hard was it before there was local number portability well right it was impossible you couldn't do it right you couldn't do it right so I think that idea of open capability across a community of service providers is the right strategy for the customers well I guess I guess my take on that is I'd like to weigh in on this is if I own the hypervisor I would say that as well but if I'm HP and I don't own the hypervisor I have to take a different strategy right so so I think that you know their EDS right they've got it they've got to compete somehow so that's that's not what you asked me that day no I know you asked me the question of do you think it's the right strategy I understand why they're doing their strategy I just don't think it's the right okay well I can say if of course you know I might be a little biased right that's good Burton is in the house alright so so one last thing before I get yanked by Jeremy you got if you're watching this and you're at EMC world you got to go check out the V labs we're provisioning any EMC technology out of our demo cloud at the rate of hundreds of VMs per hour it's packed with people you got a chance to play with any EMC any VMware technology on the fly it's awesome and if you do enough labs you can get your own Chad's world you know and Chad bobble head doll as ridiculous as that sounds gotta go to the session five o'clock free mason beer Wednesday five o'clock awesome nectar of Canada yeah it's gonna be great man face melting face melting conversation with Chad sacking thanks so much for coming on the queue