Hello, everyone. Good afternoon. Welcome to the first webinar of the 2020 Cincinnati Gives Challenge. My name is Lisa and I am the Community Engagement Manager here at Mighty Cause. We also have Ivy here from Cincinnati Magazine. So thank you everyone for attending. Today we're going to be going over some challenge basics that you'll need to be reminded of for this year's giving challenge. We'll also talk about some refresher, refresher platform tools and features, leaderboards and prizes, rules, and then at the very end we'll be going over questions. Please utilize the go-to webinar control panel on the right hand side of your screen to ask any questions you have. And again, we'll go through that at the very end. Okay, so to go over some challenge basics, I'm going to pass this over to Ivy. Okay, so I think we're just running into some technical difficulties. No worries. I will keep it moving forward. So Cincinnati Magazine's mission for the community gives challenges to create an opportunity for the readers and nonprofits to make a meaningful connection. Right?  There's over $35,000 in prize money available to participating organizations in the online challenge. Over 30,000 circulation for the guide to giving and organizations that participate in both the guide and the giving challenge get all of the benefits. So Cincinnati's Magazine guide to giving and Cincinnati's guide to the giving challenge. There is an opportunity to get a full page profile and a full page display ad. And we'll talk about that in a second when we get to the challenge prizes and what is available for organizations to win for the challenge. So as you all know that Cincinnati, the Cincinnati challenge is going to be a 10 day giving challenge. It starts November 30th at 5pm and we'll go into December 10th at 5pm. So it starts at 5pm Eastern Standard Time. And the first step into making sure to participate in it is to making sure that you're registered. As a registered organization, you're going to be eligible for prizes. Okay, I see that Ivy is back on so I'm going to jump back to hand this off to her. Hello, I am so sorry I'm late. Major technical difficulties, but thank you for going backwards in the slideshow. I just wanted to take a few minutes to interrupt the presentation and talk a little bit about the Cincinnati Magazine's guide to giving. That is a really nice compliment to the gives challenge. Our challenge actually our initiative, our campaign started five years ago with just the guide to giving. We wanted to create an opportunity to tell some of the amazing stories of the nonprofit community in Cincinnati and really put together a fantastic opportunity for our over 175,000 readers to make a meaningful connection with nonprofits and perhaps learn about an organization that they weren't as familiar with and learn about ways that they could support above and beyond just financially. So the guide to giving was born and we really wanted to dedicate pages and pages of great Cincinnati Magazine style editorial content really shining a bright light on the nonprofit community. And with that, we, we wanted to create an advertising option for all of you that was hopefully a little bit more affordable than traditional advertising and Cincinnati Magazine. And beyond that, we wanted to create an opportunity that was sort of one option for everyone.  We wanted all of the options to be to be on the same level playing field and so you see the cancer free kids example. Basically what the advertising opportunity is is a full page spread in the guide to giving, which includes the left hand page is the formatted profile and we put that together for you and this really is a great opportunity for our readers to learn about different organizations and how they can help so it includes the basics like your mission, key services your board your leadership upcoming events. But it also gives you an opportunity to really tell your story and speak to the ways that people can get involved and then obviously the right hand page is the end. A few things if you decide to participate in the spread option in the publication. We are including a few kind of bonus options or bonus add ons that will help complement the challenge. And that is, you can see the sort of black bar at the bottom of the left hand page. That is where your direct URL link to your, your landing page will go. So our readers will know that you're participating in the challenge and exactly where to find you to support you. And we also will include a direct social media post a social link to your landing page so as as many of you know who participated in the past we do a ton of promotion ahead of and throughout the gives challenge. And specifically, we were promoting for folks to go to Cincinnati gives.org but as an advertiser in the publication at least one of our organic social posts will be specifically about you with a direct link to your landing page. Your profile will also live on Cincinnati magazine.com on our gives section of our website year round. So not only do we create a digital edition of the publication, but your profile will will live on our site year round until the next year profiles sort of takes it its place. And last but not least, something we added last year which was received so well, and that is a bonus full page ad that you can run in the issue of your choice in 2021. And our goal with that, we know many of you have a lot going on at your end, but you also have some important things happening throughout the year, be it a major fundraising event, or important time of year that you want to promote and so this will give you the opportunity to advertise in Cincinnati magazine in the month of your choice, when it makes the most sense for you. And I think that's about it. And obviously we're here for any questions you have our deadline to reserve space and the guide to giving is this Friday so be sure to reach out if you'd like to go ahead and do that. Thank you so much Ivy. So, as I we've mentioned, starts November 30. So you want to make sure that your organization is registered to participate so that you are eligible to win prizes and win all of the bonus challenges. But in general, there are so many benefits and participating to in a giving challenge, such as Cincinnati is giving challenge, because first off, it spreads awareness of your organization's mission and your work, especially when it is community based around a specific area. It provides people within your community to feel incredibly passionate and want to support organizations in the Cincinnati area. So, as I mentioned, of course, if you haven't registered yet, please make sure you have registered your nonprofit. That's always the first step that you should complete. Once you've registered. If you haven't done so you can be set up as an administrator for your nonprofit. And then once you've created those basic parts those technological aspects of registering setting yourself as an admin customizing your profile you then can focus on the strategic elements of your campaign. And the second webinar will be doing later this month will focus on the strategic elements to think about for your campaign. Registration can be found on Cincinnati gives.org. So if you head over there it's the first call to action so it's very, very hard to miss on the page. So we're going to start talking about some of those technical aspects that are going to be helpful when getting started on the platform to help your organization. As I mentioned after registration you want to be set up as an administrator to be set up as an administrator, you can search your organization on mighty cause calm and request to be set up as an admin. If you are already set up as an administrator, you may want to check in and see what other administrators you currently have active on the platform. And you know just make sure to tidy up add anyone that needs to receive notifications and have any management tool access or remove any administrators maybe someone select your organization and you need to remove them from the platform. Any admin request that is sent to our team will will make sure to review that request and verify that individual if it hasn't been already verified by a current administrator. Once you're logged into your organization page and you have again administrative access. You'll see a dashboard on the left hand side screen. So your dashboard will have key sections that will provide you all of your editing and management tools. Your sections are divided between your home or your overview, your profile reports, fundraising and settings and we'll be going over those and more depth in a second. The overview or your home screen is going to provide you your to do list. This is where you're going to be able to complete key aspects of your page and it's a really great starting off point for new organizations on the platform. As well your home or overview screen is going to provide you key metrics about your organization on the platform. Your profile is going to provide you with information on your organization profile. This is where you can edit your page. Reports is where you're going to be able to access all of the reports on for your organization any donations that you've received. Fundraising will allow you to access any fundraisers you have and settings will allow you to control key administrative settings for your organization. So again we'll go over those in more detail throughout this webinar. Customizing your profile is going to be one of the most important aspects of this challenge because this is going to be the main page where donors are going to go to make a donation for your organization. So if you are returning nonprofit you want to think about the current language that you have on your page. What how do you want to update it this year. There have been a lot of world events that have occurred. So utilize that and update your donors on where your organization is currently and what your goals are for 2020 and for 2021. So think of a power powerful story to tell your donors as to why they should support your organization for 2020 Cincinnati gives challenge for new organizations. You want to consider again ask the question if you had to explain to a donor what your organization is about the impact your organization has on the community and why they should support support you. That's the type of information you want to include on your organization profile within your organization profile. And these are actually the first two steps of your to do list. If you're planning on completing that in your overview or home page is to update your logo or add a logo and banner image. This is at the very top of the profile page. The logo is a one to one aspect ratio and what that means is that it should be a square image. If your image is if your logo image is rectangular. It will be cropped so would highly recommend working with someone who is designed savvy or someone who can use a photo editor to make sure that your image is set up to be one to one or square. The banner image is rectangular so you have more versatility in regards to the type of images you can use. And of course we also have some pre populated images that you can utilize on the platform if you don't have a specific banner image that you want to use. The theme colors is the primary color that you see throughout the organization profile so you want to make sure that you're editing your theme color to match the branding of your organization. And as I said a general filter color for your banner image if you wanted to pop out more if you wanted to be more muted, etc. For organizations that are brand new on the platform you have the ability to enable a page metrics on your organization profile your page metrics are the bill will show you your dollars raised by the amount of donors for your organization as well as the ability to set a goal amount. For returning nonprofits. This is a really important key step is making sure that you're resetting your metrics to the start date of the of Cincinnati gives so you want to set your metrics to November 30th at 5pm so that the donations on your page will calculate from that time. So. New nonprofits you want to set that up for returning ones you want to make sure that you're going in and updating that start date and time for your metrics. As well within your metrics you can choose to either remove amount raised number of donors or include or not include offline donations for your own fundraising page. Your organization profile is going to be your primary donation page that donors can go to to make a donation. However, for many organizations donors naturally come to their organizations website. And so if you are planning on advertising a specific area of your website for donors to go to then we highly recommend embedding a donation widget on your website or on the page that you're planning on advertising or marketing to your donors. This widget is an embeddable donation button that you could add to your organization's website so they don't have to go directly to Cincinnati gives they can stay on your organization's website and still make a donation and still have it count towards the challenge. So this is just another avenue or another donation button that you can add to your website. You know also if you're concerned that donors may be going to your website and making a donation there and going to the wrong place. This is another really great option to add to your website to again make sure that donors are going to the right place and making sure that they're donating to Cincinnati gives and having it count towards the challenge. So to access the donation widget. It can be found on the organization profile as you see in the image that I provided here. There is a share button on your profile on the left hand side. And once you select that share button you'll see this pop out where you will be provided an iframe embed code. So it's HTML code and then you or someone on your team can go on to your website's back end and copy and paste this code on to your website so that it's automatically there and as you see on the right hand side the image I have this is what will populate on your website. Within your organization profile probably the most important element of your profile as I've mentioned is your about section or the story that you're telling. This year we've actually updated our inline text editor so you have more versatility and more ability to edit and customize the text that you want you can highlight in different colors. You can have your text be in different colors this year. So there's a lot more opportunity for creativity if you are a creative person on the platform. Of course you can still add images and add any videos that you have that you want to share donors. And as well you have the ability to add an additional tab on your organization profile if there's additional information that you want to provide to your donors. For example if you have a list of virtual meetings or virtual happy hours that you're doing maybe when a designated area for that information you can utilize the custom tab to provide all those details. As I also previously mentioned for returning nonprofits you want to make sure that you're reading over the text that you have last year editing any outdated information you have and if possible adding any other updates that your organization had. Maybe that there's been an impact of that your organization had from last year's Cincinnati gives challenge include that information so that donors can understand the impact that their donation made and could have in 2021. At the very bottom of your organization profile. You'll also have the ability to add images and as well as connect with your social media platforms. So within your story section you can also add videos and photos as I've mentioned but there is a designated media gallery for any additional photos that you have on your computer that you want to import onto your profile. You can also connect with your Instagram account and Facebook account. If you are very active on Instagram or Facebook and you're already going to be adding images there. I highly suggest connecting your Facebook and Instagram account so that those images are also going to show up on your organization profile for donors to see. So as you start beginning to receive donations on the platform. Any and all administrators for your organization is going to receive a donation notification email so you will be notified once a donation is made. You can also access any donor data that you have through the report section of your donations of your organization dashboard. The report section is divided up into a couple of different reports one is all donations so all donations that you receive through the platform. And you also have an offline donations report and a recurring donations report so you can even specify the type of donations that you want and filter to create the report that you want. All reports on the platform can be downloaded and exported into a CSV or Excel file. So if you are looking for additional information on donations for example if you're looking for the physical address of a donor because you're you're collecting it or you're looking to check if they've covered transaction fees. Download that report and that report will include any and all additional information related to that donor. Donations are dispersed either twice a month or once a month dependent on the disbursement type that you've set up on the platform for direct deposit which we highly recommend to set up donations are dispersed twice a month. On the 10th or the 25th dependent on when the donation is made the date of it. You can enter disbursement information in your settings and we'll be getting to that section in just a moment within your reports area there is also a disbursement reports section. So within the disbursement report you'll have a disbursement history and you can click within the disbursement history and review a comprehensive breakdown of that disbursement. Additionally, any time that we send out a disbursement we will email all administrators that a disbursement has been sent out and we will provide you a link to your disbursement breakdown to review further. For returning organizations a report that is going to be really helpful this year and that I would highly recommend reviewing is your donor retention report.  So this is a really helpful marketing tool for your organization for this year's Cincinnati gives challenge and what you can do is head over to your donor retention report and pull up a list of all the donors that you have not retained this year. So you can actually see directly the donors that you were not able to retain this year or last year and that's a really great list of people to download and reach out to immediately donors who have given before or more likely to give again. So I definitely highly recommend checking out this report downloading that list and that being the first people to target for your email marketing. Within the fundraising section of your dashboard, as I mentioned in the very beginning this is really where you can review any campaigns that your organization has created, but also you can customize the checkout flow or your checkout form on your organization profile. The checkout flow is where you can choose your donation levels or add descriptions. So if you want to change the four donation option levels to $10, $200, $1,000, you can go ahead and do that. And then you can add descriptions such as $10 purchases a backpack for a student as an example. Within the checkout flow, you can also opt into collecting donor data such as address information or phone numbers. One part of the checkout flow is the checkout steps where you're editing that checkout form and the actual steps that donors are going through when they're making their donation. The second part of the checkout flow area is your post checkout. So everything having to do with once a donor completes their transaction, what happens, what do they see? And the think you page is actually the third option on the to-do list or the third checklist. The thank you page is the page that populates once a donor completes their transaction. So it's going to tell them thank you for donating and you have the ability to customize that language, provide any images, videos, perhaps you want to send them to a specific area for your website. Also really great opportunity. Maybe you have a newsletter that you want donors to subscribe to. You can utilize the thank you page to provide all of that information. If you are returning nonprofit, again, highly recommend to going into your fundraising and checkout flow section and revisiting your thank you page and making sure that the language that you have stated there is updated for this year's campaign. Of course, with the checkout steps and also the post checkout, there are previews for both of those. So if you want to see what donors will see, if you want to see what their thank you page will look like, you can always go ahead and preview that. As well within the checkout flow at the very bottom of your post checkout section is the ability to add a custom message within the tax receipt that we send out. So if there is another call to action that you want to send out to donors, a personal thank you that you want to include in that email that's sent out to donors after they've completed their transaction, you can complete that in your post checkout. One of the fundraising strategies that's really common and popular on the platform is matching grants. And that is also something that can be found in the fundraising section of your dashboard. And we'll also go over in more detail matching grant strategies in the second webinar will be hosting a matching grant allows you is a marketing tool that many organizations use in order to incentivize donors to make a donation. To make a larger donation and donors typically are really receptive to it because they know their dollar or their donation is going to make a larger impact. As well, one of the bonus challenges available for Cincinnati gives is has to do with matching grants. So to add a matching grant on to the platform, you would go to your match manager and select create match within the match manager you can provide information on your match such as the sponsor the title start date and time any conditions you want set. It is not required for the grantor to provide their match on their platform. However, offline donations will not count towards the leaderboard or for prizes. So if possible we highly recommend having your grantor make their donation online through the platform. If you choose to have your grantor if you've agreed upon with your grantor that the match will be paid, not through the platform they're going to be paid through check. Then you may want to select the include match value in page metrics option through your matching grants tool. So what this does is includes the match amount in your own fundraising page metrics. Now this won't be included on the leaderboard because the donations being made offline but for your own metrics if you want that included, you can enable that to do so. I also mentioned there are a couple of conditions that you can set up on your match, such as having it be included on any fundraisers you can create, as well as having including offline donations on the match. You can have this enabled but again offline donations are not going to count towards the leaderboard or for prizes so you don't have to have that enabled if you don't want to. So the last section of your organization dashboard is settings and this is where you're going to find all of your general settings. So the ability to remove and add administrators can be found in the admin section of your settings dash setting section. If you need to update your legal mailing address or your legal name you can do so through the organization info section of your dashboard. If you need to set up or update direct deposit information, you can do so in the disbursement settings of your organization dashboard. And if you need to update your URL or you want to customize social sharing options so the image or the text that is populated when a link to your profile page is shared on Facebook or Twitter. You can do so through general settings. So the settings will encompass a lot of key aspects of the platform that you'll need to update on the back end. So some key resources that we have available on the platform are all available within the toolkit. So within the toolkit you'll find information on FAQs basic how to we have a whole support form that will go through basically this information that I've spoken about. It will break down your organization dashboard etc. We also have templates available if you need any help on composing emails or social media, and we also have images available if you need that for any of your marketing purposes. So please feel free to check out all of those resources that are available to you. Additionally, if you have any questions you can always reach out to our support team and we're always here to help you. So now that we've gone through some key information about the platform, your dashboard, we're going to just go over the challenge prizes and rules for Cincinnati gives. So the grand prizes this year which can be found in the rules and prize section of Cincinnati gives. The first place will receive $10,000 overall in regards to grant for grand prizes. Second place will receive $6,000 third place will receive $4,000 fourth place will receive $2,000 and fifth place will receive $1,000 and again this is in regards to the grand prize overall. Any winners will be notified post the event. With the bonus challenges, we have seven bonus challenges available that organizations are eligible to win. So the first is the meet your match challenge. So that will go through from November 30 to through December 10 so you have the entire Cincinnati gives challenge to win that specific bonus challenge. So you must meet your match of $500 or more. And if you're able to meet that then you're going to be entered in a chance to win. And only two organizations are going to be selected from organizations that meet that eligibility and you have the ability to win $2,000 for the meet your match challenge. The second challenge the giving Tuesday bonus challenge, which only goes on giving Tuesday so December 1 will be organized the organization that raises the most dollars during giving Tuesday so December 1 is eligible to win $2,000. The second highest will receive $1,000 and the third is $500 so in total organizations are eligible to win $3,500 on the platform. The next challenge that is available is bonus number one and that is on December 2. And for bonus challenge number one, the organization that has the most unique donors will win a prize of $1,500. So that one is very specific to unique donors on December 2. Bonus challenge number two will be the top two organizations to raise the most money online on December 3 will win will each win $500 and two tickets to the Cincinnati magazine, some cyber event. So, again, that is based on December 3. Bonus challenge number three are the two organizations that who have raised the most online over December 4 to December 6 will receive a full page ad in Cincinnati magazine. Bonus challenge number two will be the two organizations that raise the most online on December 8. And then the last bonus challenge is the organization that is able to raise the most online on December 9 will win $2,000 in digital ad spend on Cincinnati magazine.com. And again, all of this information is provided on the rules and price section of Cincinnati gives.org. One thing that I want to note is that organizations are eligible for the grand prize. However, organizations are only eligible to win two bonus challenges. So, after you've won two bonus challenges you are not eligible to win any other bonus challenges on the platform. Offline donations will also not be counted towards the challenge and organizations cannot donate to themselves. If you have friends, family, if there are board members that want to use their own personal funds, that's fine. However, you cannot use your organizations funds to make a donation to your own organization. So as I mentioned throughout this webinar, if you have any questions about the platform, please contact support at mighty cause.com. We're always here to answer your questions help guide you through any process that you're stuck on or any questions that you have. And the next webinar will be October 21 on Wednesday. We're going to be talking more about some of the strategic elements that we briefly spoke about such as matching grants telling your story marketing tips and social media tips. So please utilize the registration link on the toolkit to sign up for the second webinar. I'm going to hold off for the last couple of minutes for any questions that anyone has in regards to the platform. The Cincinnati gives challenge. So a question that we have is about offline donations. So can offline donations still be entered even if they won't count. So, yeah, so offline donations, as I've mentioned, they will not count towards overall overall leader boards and prizes. However, if you are still receiving offline donations, and, you know, you have a check that you still want to include for your own report information, feel free to enter that through your report section on your dashboard. And there is an offline donation button where you will be able to enter that information. As well if you have any other questions on outside of the platform. If you have any questions for Cincinnati magazine you can also feel free to ask them here, or if anything comes up afterwards we're more than happy to for them to Cincinnati magazine and have them answered for you as well so feel free if you have any questions right now to ask them. This webinar will be available for reference right after this webinar is finished will also provide this slide deck as well so you can download this this slide deck and you can review it as well. In the second webinar will also make sure to highlight some key things that we've mentioned within this webinar. If you have any colleagues that have missed this one and are planning on joining the second webinar. The next question is the deadline this Friday to is to register for an ad for Cincinnati magazine IV do you want to take this question. Yeah, I can I can answer that question so that's the deadline just to reserve this space from there that the space for the ad in our guide to giving from there will begin working on the profile for you and if you also need our help with designing the ad we can do that. But that's all we really need by Friday is sort of the the thumbs up the green light that you do want to go ahead and reserve the space. We do get some questions regarding when will I be invoiced for this. Typically traditionally we don't invoice until the publication comes out. It will be sent along with the December best of the city issue of Cincinnati magazine which comes out right before Thanksgiving and is sent to all of our subscribers. So that is when you will receive your invoice. However, we have been very flexible in the past for many organizations that are on a calendar fiscal. We need us to hold off an invoice in 2021 to hit next year's fiscal that's something we can do, or obviously pre invoice to get it taken care of on this year's fiscal. Hope that answer the question. I don't think we have any further questions coming up. Like I said, if you have any technical help or need any technical assistance please reach out to us as well if you have any questions for Cincinnati magazine. We're more than happy to also forward that to Ivy and the Cincinnati magazine team. This webinar will be added right after on the toolkit. Thank you so much for joining. I really appreciate it. I hope it was helpful for all for everyone that's attended. All right, we'll have a great rest of your afternoon everyone have a great day.


And then how it also just the good shift in tone when you go to the Shire. Oh, it's so chill. It's the most important thing in this entire series was setting up like how wonderful the Shire is. Hobbits have been living and farming in the four farthings of the Shire for many hundreds of years. Yeah, and you would think it would almost seem like such a... It's such a jarring juxtaposition between all this, like, world shatter and stuff, and the Shire... It abandoned Gollum. But something happened then, the ring did not intend. But the way the outside world slowly starts to intrude upon it, and, you know, the nine riders are sent out after Frodo, and they start to encounter them as they're making their way. Yeah, it's pretty well done. It was picked up. A Hobbit. Bilbo Baggins of the Shire. In the extended version, you see more of the citizens of the Shire and how I love that they convey that there's this sort of disdain for Gandalf, you know, that he's like Timothy Leary of the world when he shows up, people are going to smoke out and get a little crazy. I'm content to ignore and be ignored by the world of the Big Folk. You can... There's this great effort upon each of the places, let alone those species in Middle Earth, that they've tried to characterize it. They create a sense of culture. There I was. The mercy of three monstrous trolls. This was your idea! Oh, it's nice that you can look at it. There's like multiple different human civilizations that we see across these movies, and not one of them looks the same. Rohan doesn't look like Gondor, Gondor doesn't look like Bri. And yet they unified, right? The older people from that area is something that connects them all. No, it's just me the dragon in these parts for thousands of years! Very erotic, Bradley Buck. And a peregrine toke. I might have known. The whole shire, obviously, it's shot on location for the most part, and it's very mundane, very normal, and it gradually eases you into the other fantasy elements that come in more and more as you get through the story. And it's, again, it's a great way of grounding it in reality and making you buy into the world, because what you see initially is very real.  It helps when you get to Moria. It is a very powerful, like, tonal shift and sort of world shift, because you've been in pretty normal places, the shire, on the way between here and Bri, and from Bri to Rivendell. Even Rivendell is like, okay, like, we're fantasy, but it's kind of, it's nice, it's really nice, you know? It's nothing crazy. Then you hit Moria, and everything's super dark and underground, and it's like, you know, boom, it hits really, really high.  And I think that's a problem, because like, even a scene where Gandalf first goes and talks to Solomon at Isengard, they'll show you an establishing shot that has an effect that's combined with live action, and it'll pan down, and you'll see the two of them talking outside, but they're fairly medium shots, medium to close-up shots, so there's, they don't have to put visual effects in them, and it's them talking in real environments, and you cut to an effect shot, it feels much more seamless, but when you're in environments that are completely generated, and there's no reality in them, you don't get that same feel, and this movie does both all the time, and so you buy into it. I'm trying to help you. Oh, well. The ring must go to Frodo. And the more you find out about the ringwraiths, the more terrifying they are. One of my favorite things about fantasy in general are the monsters that you can get out of them, and the Nazgul are just like my favorite. He's got a separate looking hole, just specifically for hobbits. That's a great little detail. World building.  Well, I hope nothing bad happens here. It's the gradual intrusion of the real world into the Shire as well. Like, it's still got some of the look and feel of the Shire, but it's bigger and it's more sinister. Definitely different now. There's something moving through the world. Yeah, the adventure's begun. Something that's a bit more explicit in the book, but is alluded to a couple of times in the movies, is that there's people like further east you go that just straight up don't even know what a hobbit is, because they haven't been around for very long, so it's also them just like realizing what the world really is like beyond the safety of the Shire. I like that they used scenes like this just to integrate like little moments of the lore. Like, it's not really relevant. Well, it's a little bit relevant to the plot. It just helps flesh out the world a little bit more, even if you don't necessarily need to know the story of Baron and Luthien. But it's just a little goes a long way, doesn't it?  Just because this is what we're seeing doesn't mean that this is the bounds of this world.  That's amazing. It looks like a painting come to life. A movie made more than 20 years ago and it looks this good. It's stunning. You must take the past of characters. Yeah, that's nice and ominous, isn't it? It's like, by the way, I know you weren't done enjoying the stuff you just seeing. Here's some more. Sometimes I look at these shots and I'm just like, how is this a real place on this planet? It's too glorious. I mean, that's what scouts are for, right? They're supposed to find these locations. They used to have those in movies. I don't know if they do anymore. There's parts of Arizona in the desert that look kind of like this, and especially like Rohan. Yeah, the Arizona desert looks like another planet. Yeah, it does. Kind of surreal.  Rushing out, getting their shots. Weird dust storm thing in New York City where everything was orange. Oh, that was from the fires. Oh, the fires. Oh, yeah. Yeah, that was all the wired fires.  They say that a great sauce lives in these woods. That happened to us in San Francisco, and that was weird, dude, because everything was orange, tinted, everything.   You walked out of the side of Michigan. I'm out for a drink. It's terrible. San Francisco looked like Blade Runner 2049, but more entertaining. He's alive. You know, big intro to Rohan now. I think Rohan might be my favorite culture in this. Wow. I just thought so. Because they're white old. That, yeah.  I love the beautiful scenery that they exist in. I love the way that they go to war. I think they're really cool. It was ambushed by Orcs. If we don't defend our country, Saruman will take it by force. Gorgeous new area, lots of new ways to check it out. And even still, colors feel a little bit more drab for now before. Life is brought back to this countryside, at least somewhat. Saruman the White has ever been our friend and ally. What an interesting thing from the books, actually. When you get to this point in the story, Rohan is not allied with Saruman, but they are not opposed to him. And they actually like sell horses and stuff to him. Like they provide him with military supply. Trouble, Rohan. It goes ill with the king. Yes, and it will not be easily cured. I wonder how long it took them to scout all of the locations that they decided to shoot in. Maybe not long, because everything's gorgeous there. Maybe. You're still speaking riddles. They just assumed that over the next hill, it would be great for a scene. It's like a week. You know what's so disheartening? Like, can you imagine if this was getting made? No. Like the whole thing would be done on a volume screen. Yep. Shadow facts. It's the lord of all horses. Can't just go and fill in the planet. Look at that. And it's free. I mean, not totally free. You had to go there, but still. Also the music. All this dirt and rocks are just laying around. You could just film them. Redirt for all. Don't even ask for, you don't even have to ask for consent. You could just do it. Matt, it's such a striking visual, isn't it? Quite oppressive.  Really, the defining theme for the architecture is spiky and jagged and kind of a little bit rusty.  Everything has to be wonky. Interesting. Your whole day is sleeping or getting poked to open a gate. You wonder what they eat? Maybe it's Orcs. Orcs, yeah. A lot of them eat them orcs.  Well, where it falls, it falls. God, the poops must be massive though. Yeah, those guys are going to eat a lot per day. What lovely music. What lovely scenery. What a lovely flag. I hope nothing bad happened to it. I wonder if this would have taken a few shots to get it to fall in a particular way. Probably. Yeah. Maybe they got a first try. Maybe God was like, I'll help you out with this one. You make it a pretty neat film. Give you a hand.  You will not kill him. Sorry, just enjoying the film. Yeah, I'm sorry. It's just really nice to watch that. You like how as well instantly the colors are starting to get brighter? As our coming through is all really washed out and muted. Now it's starting to get a little bit more vibrant. I know you're... Breathe the free air again, my friend. More warm. Yeah, it's really subtle actually. Also, oh look. More things. Yum. What are they? New culture. More rabbits. More rabbits. Oh no, those are people. I'm trying really hard not to bring up, bring some power right now. It gets tempting. This movie's great. The Elephants. The Elephants. The Elephants. Big chongas elephants. Moomakeel. It's such a cool... Like it's a cool design. Yeah, look great. It's like it's the ultimate taken real animal. Now make the fantasy version of it. Yeah, and then you have like the big rickety platforms up top as well. That was cool.  You know? That's kind of where they would happily have led the rest of the movies, if not for a certain tree's getting cut down. Tree Beard was happy to remain neutral, but oh boy. Oh my god. Look at New Zealand. I mean, mid-left. Wow, the CGI is incredible. I don't know, it just keeps getting pointed out, but it's like, dude, Earth is pretty cool.  Yeah, this is all right. Yeah, you can use. And it's so different than Gondor when you get there. There's just such a complete and total difference. The long houses and the wooden aesthetic and that Norsey kind of look, it's just so different from... Oh, and you can see the color. Yeah, it's just vibrant. Like, you want to be here. This is the place you want to be. Because, remember, in Two Towers, how grim and miserable it was. Yeah. Oh, it's so beautiful. It's like a painting comes alive. Man, New Zealand is so awesome. What a cool idea of this layered city against the mountain. It does feel like a subtle thing. That bottom. The sets themselves being very disparate to give a sense of place. But even like the... Has been talked about, the lighting compared to... Like, how bright it is. It's a distinctly bright area. These guys look like they could repel what was sent to Helmsdeep with a lot more ease than Rohan could. But then again, you see what these guys have to deal with from Sauron.  Especially with the Nazgul. It's been constant all the time, too. Also as a Blackpilled leader. And then, you know, Rohan, horse lords and all that, they've got that open ground to just...  Like, it's such a...  Where it's just all dark and gritty. Yeah, washed out.   It's the attempts that they make to make sure that the world doesn't feel homogenous that there's a distinct identity to each of the locations that they visit. Oh, yeah. Look at this palace compared to Eteras. It's completely different. Yep. The stone. God, imagine that just as you're always... It's got to be so oppressive. Yeah, it keeps you goal-oriented. But I mean, it, you know, it's because it's the tip of the spear, isn't it? I know, yeah. It's quite a contrast, you know, especially for the audience. That's Mordor and this is the nice place. Yeah, like beautiful, bright, majestic, Minas Tirith cast against the grim, miserable Gondor. Ah, not Gondor, but Mordor. I mean, maybe the mood is a bit grim. Yeah. The garrison that Osgiliath falls, the last defense of this city will be gone. You can't feel anything but bad for the people of Osgiliath.  Especially because we've already seen that, you know, scene of them taking it back. So, you know, they've been fighting for a long time. We have the white wizard. That's got to count for something.  He's like, we've been fighting for ages. This is what we do all the time. We do it so you don't have to. Crack! Crack! They'll resume! They'll resume! Oh, I love the sort of tints of color difference with Minas Mogul. I'm going to say something a little controversial. I think we need more gargoyles in media. Yes, yes, we do. Let me ask you this. Do you mean like specifically gargoyles like that, that are water spouts or just generally spooky statues on stone buildings? Generally spooky statues on stone buildings. You know, I'm for it. I'm for it. Yep. There's more statues, period. We need more statues of great people. Great people like Goggles. They've been killers shaped like people.  So cool. Guys, I'm going to go get an apartment. This is, this is when Sauron showed the Witch King this. He's like, this is your house.  Like, how did you know? This is me. The green accent lighting just makes it. It just feels sickly and dead. And like, it's a, it's a, it's a very specific kind of green. Because green often represents life. Oh, God. Oh, God. Yeah, there are, there are definitely good and bad greens. This is an ominous green. It's a real blink and you miss it thing, but I like how the green of the city is kind of like reflecting in the water over the, or under that bridge. It's just, it has like a ghostly feel to it.  God, there's so many beautiful vistas even when obviously it's very oppressive and scary, but Now a time for the incredibly safe staircase. There's not even just showing how black their feet are, how long they've been on this journey, and how arduous and difficult it is. Yeah, I think all of these were CG except one that got helicoptered in. I wonder if it's that one. I think it's this one. This one. Yeah, you can tell that one's CGI fire, but they built, it looks like they built an actual. It looks like it's real and they're there. Yeah, and it is so fascinating to think about how little this one was like New Zealand as a country. Yeah. We were able to do it. It's been years. We've been, it's gotta be one of the most exciting things of your life. If you're one of those dudes stationed there. Yeah.  And then it's working and then the next one goes and the next one goes. That must be thrilling. It's like the best of your life.  And then your wife's like, I know, that means we're being invaded. It's not good, Derek. Well, it was, it was really exciting. You should have been there.  Oh God, these are real mountains. Yeah, it's, it's absolutely captured pure epicness, especially the music. Yeah, yeah, yeah. Oh, just scene. And based on real fleams, Byzantine Empire used them. Uh, it like just, it was faster for, you know, setting messages through something like that than obviously Orson Rider sort of thing. Interesting to think about all of those technical limitations back in the day. We're like reliance on Doves as well to communicate. Something that's super impressive with the way that they've done ministeria, they're showing us all of these different places. It doesn't feel like a small area because we keep seeing different parts of the city. Because what we see is probably the maximum that they had to use. And they have to make you believe that it's a part of this huge structure. Establishing the mental map. But it goes a long way. Very important. If you only have the one place that you keep seeing over and over and over again and showing us just normal parts of the city as well where like people obviously live and work. And man, these, the elephants, they just hit hard. Once again, we'll get very distinct cultural differences for this team.  It feels so appropriate to, in terms of like, holy shit, that's the destination. Look how close we are now. We'll never get through and see.  We're all looking around like that. Well, you guys do it over there. You fucking... I'm gonna find you. I'm getting a big feeling that the rig is close. Just saying. I think this is the first time we've seen the eye outside the Palantir, this whole movie, right? In this movie, yeah. In this movie. Very, yeah, you really don't see the eye much. It is the first time that any of their main characters have been near the eye though. Yeah, but they show, they like show it. Sometimes when they refer to it or in other imagery.