Hello and welcome to e4m talk show. We have today with us, Partho Benerji, the new senior executive officer, sales and marketing Maruti Suzuki India. A very warm welcome to you Partho and congratulations on your new role. Good morning, Kanchana. It's pleasure to meet you on the Saturday morning. So we are interacting for the first time and I learned this is your first ever interview to any media house after assuming this position. So thank you for being so generous to e4m. It's my pleasure. Partho, you have taken over at a time when the auto industry has witnessed a muted growth as per father's latest report. The PV sales fell 6% year on year in March. I would like to know from you how has Maruti fared in this month and what are your projections for the new fiscal year that has begun? Kanchana, in the month of March actually we did better than the competition. We had a growth of 15% year on year whereas the competition grew by 6.8%. But there is one caveat actually. I would like to tell you whatever the growth which we are seeing in the month of March, that is not the right reflection for the next financial year. There are reasons for it. First of all, the last year the base was less. So the base effect is going to come in this financial year. Second, there was a shortage of the components like semiconductor due to which there was a pent up demand in the market. So I don't see that there is any reason that why there should be a very high growth in this financial year 24-25. So as you said rightly, the forecast which is there of a single digit growth for this financial year, so it will be a muted growth this financial year. You mentioned about semiconductor shortage. How are we going to address it? So right now I think that it's over now. We are overcome that so the semiconductor shortage and other thing that is all passing out. So I don't see any reason that this year there is going to be any shortage of semiconductors. So supply will not be a constraint actually. So, Parthu, Tata Motors have just ended Maruti's 7 year run as India's most valuable auto firm. What are your top priorities and challenges at this point of time? See, first of all, we respect our competitors. So I have a huge respect for Tata Motors and I think they are doing a good job. But I firmly believe India is a very big market and there is space for all players to operate on. And we have been the market leader for last four decades. And the very important thing which I feel is to focus on the customer experience, the CX part of it. Be relevant to the customer in terms of product, in terms of providing him the services and understanding their needs. So my first priority is to work on the customer experience part of it, CX. If you are able to really connect with my customer, I can retain them in my fold. I think rest all will follow. And by the way, automobile business is a long-term business. We should not see any short-term perspective. So we have a good connect with our customers and I feel we need to further strengthen it. But the new fiscal year has just begun and we are keen to understand your marketing plans and budget for this year. Oh, concern. It's too early for me. I have just taken over. So I thought it would be more of a meet and greet meeting. I am just going through it. So maybe I will have more interactions with you the next time and surely I will be sharing with you. But yes, we are going to be relevant to the brand based on the brand philosophy, the target customer, the relevant media drivers will be used to reach to the customer. But broadly, I surely like to know whether you have any plans to increase digital media advertisement, which has been driving the Maruti's growth over the past two years. Concern, I think today digital is not something separate as a part of the media plan actually. It is very much indicated as a part of the overall media plan. I think last year we almost, our screens were close to 35 to 37% of our total marketing budget was a digital. So I may be little more plus fine as one or two percent here and there. So it's a very important role and I think it's more of an efficiency part of it by which we are able to reach to the right customer and can convey the appropriate message actually. So digital is going to play a major role, even in this financial year also. But if you ask me what are the allocations and other things, I need to look into that. How do you plan to leverage big media properties like IPL, which is ongoing, general elections are ongoing? And there are five state elections as well. And I think very soon we are going to have World Curve and Olympics in the next two, three months. Everything is lined up in the first four, five months of this fiscal. What are your plans? Kanjan election plays a very good role in terms of reaching to the rural markets actually. And almost over close to 43% of our sale comes from the rural market. So election is going to be a very good, I think, the conduit for us to reaching to these customers. At the same time, IPL is another thing we are already present actually. And we use these big properties to basically reach to the customer, depending on the type of campaigns which we are going to do. So you mentioned about general election, how you are planning to leverage elections. I mean, you said you have the big market in rural parts, but how exactly you are planning to leverage elections and are you going to allocate certain amount of funds for campaigns during the elections? The Kanjan, the team is working on it, our media team is working on it and they are making the plans actually. So we are going to leverage that appropriately. Any projections for the election period? Today, I wouldn't be able to give any numbers Kanjan, let me be very honest with you. So the team is working and they will be presenting to me. So maybe some other time, surely we can discuss on that. Yeah, sure. So Part 2, we have seen recent reports that suggest that OTT players and even short video apps, they are losing users. Do these reports impact your advertising plans on these platforms? As per my media team, as per them, actually, I think it doesn't impact Maruti much. But nevertheless, we are keeping a very close watch and we are watching and we will be taking a call if something goes wrong. Can we ask your expansion plans and how do you plan to launch e-leaders? First of all, we are not supposed to share Kanjan. Any foretaste and other thing, being a listed company, I think you will appreciate that. But yes, long term, I can surely share. By 2030, the auto industry is supposed to reach to a volume of 6 million cars. And we being the market leader are aiming for 50% market share. So we are going to have a pie of 3 million. But another 3 million will be there for all other other players also. And within this 3 million, our take is this, that it's not only going to be the EV, but there will be other power trains also, which will play a major role. Hybrid will be 25%. EV will be 15%. So our take is this given take by 2030, we are going to be around 15 to 17% contribution will be coming from the EV. And we are going to launch six models by the year 2030. Thank you so much, Patu, for talking with us. Thank you, Kanjan. It was a pleasure talking to you. Have a good day. Bye-bye.


Hello and welcome to the session. This is Professor Farhad in which we would look at a CPA simulation that deals with investments, fair value adjustments, reclassification adjustment. You might see something like this on the CPA exam or you might see something like this in your intermediate accounting course. So I'm going to go over these entries in details to show you how to solve a problem like this. Before we start, I would like to remind you to connect with me on LinkedIn if you haven't done so. YouTube is where you would need to subscribe. I have plenty of accounting, tax, finance, audit lectures that will help you with your courses as well as with your CPA exam. As always, I'm going to remind you to visit my website farhadlectures.com. If you are a CPA candidate or an accounting student, you will find additional resources that will complement and supplement your accounting and CPA preparation. So what is the difference between what I do and a typical CPA course? That might be your question because most likely you either have Becker, Roger, Wiley, Gleim or other courses. The way I explain things, I explain it as if this is the first time you are looking at it versus a review course where they assume certain knowledge. I don't assume anything. I eat you the material from scratch. Therefore, I can fill those gaps that you did not learn in college or you learned that you forgot about it, that your CPA review course don't cover more in depth. So let's go ahead and get started to look at this problem. We have Adam Company purchased 2 million shares worth of Maggie's 6% bond at par on July 1st, 2021. So we made an investment. Interest spate semi-annually. Adam determined that it should account for the bond as available for sale investment. So they want to treat it as available for sale on December 31st, 2021, which is the end of the year. The Maggie's bond had a fair value of 2.3 million. That's pretty good. Adam sold Maggie's bond on July 1st, 2022 for 1.8. Oops, it went down in value. Prepare the journal entries for the following transaction. The purchase of Maggie's bond, the interest revenue at the end of the year, any year end adjustment, interest revenue for the first half of the year, any adjusting entries upon the sale of Maggie's bond on July 1st, including updating fair value adjustments, recording any reclassification adjustment and recording the sale. Then complete the following table, basically how much net income we had for 2021, OCI, comprehensive income, same thing for 2022 and in total. So this could be a typical CPA question, typical simulation. Also, it could be a multiple choice questions, but this is a pretty comprehensive. Let's go ahead and get started. First, we're going to go ahead and purchase the bonds. When you purchase a bond, it's an investment. Therefore, you debit investment in bonds and you credit cash. This investment in bond is available for sale. Six months later, you would receive the revenue. You would receive the cash from the interest revenue. Now, here we are assuming that you receive the cash on December 31st. If you don't receive the cash, you will have, if you don't receive the cash, you will have interest receivable. Then you might receive the cash on January 1st. Here we're assuming you're going to receive the cash December 31st. That's fine. Debit cash, credit, interest revenue, nothing to it. See any year end adjustment. Now, now we are starting to get into the fair value adjustment, the year end adjustment. Remember, we purchased, the purchase was for $2 million. By December 31st, the value was $2.3 million. What happened is we have $300,000 of increase in value. What do we do? Well, you have to be very familiar with the fair value adjustment and where does the fair value adjustment go? Here's what you have to do. You're going to have to create an account called fair value adjustment, FVA. When you have a gain in the fair value adjustment account, I explain this in details in my lecture, but you have to know this very well. When you have a gain, you should have a debit balance. Now, you don't have any balance. You should have a debit balance. You should have a debit balance for the gain. The gain is $300,000. Therefore, I'm going to simply put, I'm going to debit fair value adjustment, $300,000. This is the adjustment and my balance is $300,000 and this is my balance. I did not have anything prior. The adjustment or I can say, let me not put $200,000,000. It might confuse people. My balance was zero and I needed $300,000 balance debit because it's a gain. Therefore, I debit fair value adjustment. Now, what do I credit? Well, I credit when I adjust my portfolio, it goes into OCI. Let me show you. I credit a gain account that goes into unrealized OCI. It's very important to understand. It goes into OCI, other comprehensive income. What I have on the credit, let me just put it again first. Not again, it's specifically, I'm going to call it unrealized gain OCI. So this is the credit. So I debit fair value and I credit OCI. Now, my balance and fair value is $300,000. My balance in OCI credit of $300,000. So this is what I did for year one adjustment. Now, let's move on. Six months later, I received the interest revenue again, very, very much the same as December 31st, debit, cash, credit, interest revenue. Now, we're going to get into July 1st. After I received the interest revenue in July 1st, I sold this investment for $1.8 million. So here's what happened to this investment. Let me show you what happened. We purchased this investment at $2 million. At the end of the year, the investment was worth $2.3 million. Therefore, it went to the right, $300,000, which we made the adjustment goes to the right, means you have a gain. It increased in value. Then by the time we sold it, it was $1.8 million. It went back to the left. So notice it went back to the left, $500,000, $500,000. So what do I have to do before I sell this asset? The first thing I have to do is I have to adjust it because I've been adjusting the company, Adam's company has been recording this investment at fair value over the life of the investment. Therefore, before we sell it, I have to bring it to fair value. So what is the fair value now? Really, I should have a loss. So notice after I make the adjustment, I have a loss. Let me change the color here. I have a loss. Now I have a loss of $200,000, $200,000 loss. So how do I make this adjustment? First, I have to go back $500,000 to the left. Therefore, in other words, if I have a loss, remember this was a gain, if I have a loss, I'm supposed to have a credit balance and fair value. And the loss should be, the balance should be $200,000. What entry do I need to make this balance $200,000? I'm going to have to credit fair value $500,000. So this is the adjustment and this is the balance. Now for every credit, I have to have a debit. I debit unrealized, now it's going to be unrealized gain slash loss, this account. Now I'm going to have to debit this account $500,000. Now I have a loss of $500,000. So this is what things look like right before I make the sale because I have to bring my account up to the adjustment, up to the adjustment. So this is right before I make the sale. So this is the balance here as well. Now once I sell this asset, once I sell this investment, I'm going to create a realized loss. Why it's a realized loss? Because I'm going to sell it for $1.8 million, my cost is $2 million. That's fine. I'm going to have to record a realized loss. But look what I have. I also have for this investment an unrealized loss of $200,000. So before I realized my loss, I need to back out the unrealized loss. So what do I need to do? I need to go back, reclassify this, remove the unrealized loss, credit this account, make it down to zero, and debit fair value $200,000 to make it go down to zero. So I have to back out the unrealized loss. Then I will record the loss. So let me show you the journal entries. So the first thing I did, I'm going to erase this. The first thing I did is I debited the unrealized loss. I like to call it unrealized. I like to call this account rather than loss on investment unrealized. I like to call it unrealized gain slash loss OCI. So this is what I call it up there. Okay.  So this is the entry that you see there. Then again, I don't need this $200,000 to be sitting in OCI anymore. I don't need this anymore. I have to get rid of this $200,000 that's sitting in OCI and sitting in fair value because I'm selling the investment. So what do I do? I close this account against each other. This one debit fair value, credit unrealized. This account went down to zero. Now I'm ready to sell the investment. I sold the investment for $1.8 million. I debit cash. I credit realized loss $200,000, $200,000, and I credit my investment for cost at $2 million. Therefore, I received cash $1.8 million. I debit cash. I debit the loss $200,000 and this loss is, let me write it again, is realized. Realized mean I got it in cash. I realize it, realized loss versus the unrealized. When I did not sell it, I had unrealized loss. Therefore, I had to get rid of the unrealized loss. I have to remove the unrealized loss to put the realized loss. If I don't remove the unrealized loss, then I have the losses. Guess what? I have my losses twice, one on the income statement and one on in the balance sheet under OCI. That's why I had to do my reclassification to get rid of this $200,000. So I debit cash, credit investment, credit investment for the $2 million, debit cash, and credit the loss. Now I need to fill out this table. You might see something like this on the CPA exam in a form of a simulation. So what do you have to know here? Well, they're asking you, the first thing they're asking you, how much is net income affected in 2021? Well, in 2021, what happened is I received a revenue of $60,000 right here. So interest revenue was $60,000. Therefore, I have $60,000 was affected in net income. Positive, it's a gain. What about OCI? In OCI, I had $300,000. Now comprehensive income, well, comprehensive income is net income plus OCI is $360,000. Let's look at 2022. What happened in 2022? In 2022, I received interest revenue again, $60,000. But what happened to in 2022, I sold my investment and I incurred a loss of $200,000. This loss right here, the last entry. Well, what's the net? Well, minus $200,000 plus $60,000. So the net on my net income, I'm going to put it in red to show you it's a loss. So it's negative $140,000. This is the effect on net income. What happened to my OCI? What happened to my OCI? In my OCI for 2021, it was OCI was, let's see, debited, then credited. So the net is $300,000. $300,000 debit. So it's basically a loss. So let me take you through OCI. What happened to OCI? Let me show you what happened to OCI first because it's easy to see plus $300,000 from 2021 minus $300,000 from 2022. What happened to OCI? Overall, OCI went down to zero. That's good. That's what you want. After you sell the investment, OCI has to be gone. So 2022, I have negative comprehensive income will have negative $400,000 and I'm sorry, $440,000, negative $440,000, which is the loss that you got from the income statement and the OCI loss. Now, overall total for net income, in one year you had $60,000 of gain, $140,000 of losses, overall you have $80,000 of losses and comprehensive income should be the same, $360,000 plus $440,000 minus, you have also a comprehensive income of negative $80,000, which it should match. It should match. So basically this is what, so you could be asked, you could be given this problem and only ask what is comprehensive income after two years and you have to go through this real quick without going through the journal entries or you might be given the whole thing, the whole problem to resolve in journal entries. So you have to be prepared for either or and to be prepared, this is why I tell you to visit my website, farhatlectures.com for additional resources where I explain this topic in details. CPA review courses, they assume, you know this, they just assume they're going to go through it real quick. When they spend 45 minutes, I spent four hours or three hours to really help you understand the topic. Once you learn that topic, you can go back to your becker, you can go back to Roger Wiley Glyme and ace what they're saying, take the most advantage of it. Anyhow, CPA is a very important investment in your career, take it seriously, don't don't shortchange yourself. Good luck, study hard and stay safe.


Historically New Zealand has been so forward-thinking in women's rights, but I think today we aren't doing as well as we could be. My name is Anna Gunther and I'm the Chief Bubble Lower of Pledge Me, which is a Kiwi crowdfunding platform. My name's Rebecca Mills. I'm a Sustainability Strategist. So what that practically means is I work with entrepreneurs and business leaders to create the best outcomes for people on the planet as well as profit. I think in today's world there's still a very large under-representation of females in the tech space, and certainly if you go along to any tech conferences you really feel it. I'm Frances Valentine and I am the founder of the Mind Lab by MuTec, an interdisciplinary lab here in Auckland in New Zealand. Encouragement needs to start at a young age. If there's a role model there that someone can look up to, you know, and if this role model is a female heroine that girls or woman can identify with, then this is encouragement for them to not only just like the story or the heroine, but her journey as well. My name's Maru Neho Neho. I'm the Managing Director of my games company Meteor Interactive. I'm also the games producer and designer within my business. I think that there is three critical ingredients for female entrepreneurs to thrive and they are good access to networks, good access to role models and good access to the ability for them to see that they can be all that they want to be. The more of those role models we have who are female, the more we'll see young females becoming entrepreneurs themselves and perhaps not going into traditional higher education but saying actually I'll take a risk and I'll start a business and do some good. All of our large campaigns have been run by female creators. So one of my favourite campaigns was the Super Power Baby Project which was run by a woman named Rachel Callender, a photographer down in Timaru. She wanted to raise money to go around the country taking pictures of kids with genetic conditions and sort of change the conversation from disabilities into different abilities and she did such an amazing job in 30 days. She raised over $80,000 and managed to go all around the country taking pictures of these kids. I remember when I attended my first game conference and I was only one of a few women at the games conference and there must have been about 1,000 people there and 990 of them were male and knowing that it was a male-dominated industry and feeling awkward whenever I did attend events like that didn't stop me. It just made me think more creatively. Well I think in navigating these circles it's important to be grounded and brave and you need to be both of those things if you're going to be truly present and engage in the conversations and give the most value. We all make contributions to our world. We all have the same capacity to get up in the morning and make a difference and I always find it as the neighbour next door or as the person down the road or the kid who does something remarkable in their school who really inspire me and actually sometimes other people who keep me really focused because I realise that sometimes people who have got extraordinary things working against them actually just step up and actually make a difference themselves. I think the one thing that New Zealand can do to get more women into entrepreneurship would be to promote more examples of women rocking out in the space so there's more role models that we can try to be like because I think in order to be something you have to be able to see at first. I think there's one very simple thing that New Zealand could do in the next few years to encourage more women to go into entrepreneurship and that's to tell the stories of the women who have already done this and who are leading successful lives and successful lives in a holistic sense. It's very important for females to find what other like-minded females who actually support their ideas and these don't necessarily tell people who understand what someone does but actually having that person you can go to and say, this is what I'm thinking, what do you think? And you know they're going to come and support you and it could be just the emotional support, it could be just saying it's a sounding board but also as a connector to other people. The best advice I have for female entrepreneurs is to start with where you are, do what you can and use what you have. The number one thing I'll tell people is just do it, in fact that's the meaning of my company's name, Meteor, is to do it or to go and do it.


Hello, everyone. My name is Amrita Malik. I'm a product manager in a fintech space, having years of experience in designing and launching many payment products for multiple markets. Today, I'm excited to be here to be able to discuss one of the most interesting topic that is product discovery with the users of product school. Let's take a deep dive into what is product discovery? Why do we need product discovery? What are the various product discovery techniques or frameworks we can use? Product discovery in a very simple terms is a way to deeply understand our customer needs. What are their pain points, and what is the right product we should build to solve for their pain points? Product discovery, undoubtedly, is one of the most challenging yet a very important phase in the product lifecycle. Obviously, we all want to build the right product, but we want to make sure that we are building the product which solves the real problem of the customer. It is being built and right in the time so that it's launched in the market and it's possible to build within the existing infrastructure that the company has and the resources the company has. Product discovery has two key elements. At a very high level, A, you have a very deep understanding of your customers. Who are your customers? What is your target segment? What do they want? What are their needs? Then you collect all the data and information to build a product that will solve for their needs. Product discovery will help you flesh all such ideas and then help you to prioritize the most impactful idea for the customer to be able to launch into the market. However, being always user-centric, focused on their needs, and having a flexibility to prioritize your features to solve for what's the most important feature is the path to build a very successful product. We will talk about why product discovery is essential. I mean, we will look at multiple things, what it will give if you do product discovery versus, what will you miss if you don't do product discovery. With this picture over here, you can see in a very simple way we have idea coming from market based on customer needs, product discovery that's happening within a time frame, that's providing you prioritize requirements for the development team. The development team builds the product and the product is launched to the market. That is the at a very high level overall structure of the product. Now, doing the product discovery, what we want to make sure is a product team is building valuable product for the company and valuable product for the customer. A valuable product for a company means, yes, it is solving the needs for the customer at the same time. It's not wasting resources in terms of budget, in terms of team, team's time, development team's time or stakeholder times. At the same time, the idea we are working on is the idea that we should be solving for. It is an idea which has been raised by the customers as a need. We shouldn't be putting our time into product that nobody wants. Even if you build one of the most fancy product and have all the great UI and have great processes, if the customer doesn't want to use it, it wouldn't be of no value. So we want to make sure that we are delivering something that is important. This is what product discovery does, it ensures that the product and the technology teams are working on the right product idea. So let's call out few things that will help us understand, what are the things we will achieve if we do an effective product discovery? So yes, we would be able to better articulate what is the value of the product or feature. It will help us how it's going to help the customer. It's going to tell us how it will impact, how we can make our product better, and it will also help us put together a budget request because we will know the size of our opportunity. Product discovery will also help us understand our budget needs and also have been reducing the cost and likelihood of a budget overrun. So once we know what our customer needs, we can prioritize and the cut effort and cut effort that won't deliver value. This is where we do the MVP. We don't want to deliver things that's not at most required. Hence, we will put our budget into their features that's the top most priority. Again, at the same time, we will deliver better value within the same budget. So product discovery, which will help in prioritization and because we understand the customer, the market and the problem better, the prioritization will help us deliver a high value feature within the budget. At the same time, we will also be making sure we are not wasting our budget on bad ideas. By doing product discovery, we are able to validate whether this an idea is a viable idea or not, whether it's worth pursuing or not. This saves the company for developing or maintaining products that's not going to be used. And again, it will keep the product team focused on the right track. Increase on prices. So if you are developing a right product, you will end up defining the right product, the right pricing strategy for your product. Product discovery will help you understand the true value of your product. And once you understand what are the key functionalities that are the top most value to your customer, you will be able to price them accurately. And that's where you can start gaining fees from the customer, which will contribute as the revenue from that product. Uncover better use of funds. Product discovery often invalidates the initial idea, but it will uncover other ideas that could be more valuable. Once we start doing the research, we might think that the idea which we started with is not as significant as the other facts that we discovered while doing the discovery. And hence, it also presents us with a list of new opportunities which could be either equally important or maybe higher equivalent. And hence, we can then prioritize the other ideas that we figured out as a path of doing the discovery. We also discovered our risks. So once we know this is the product we want to develop, we have built our assumptions and we have built a list of our risks, which we were not aware of initially. And then we have a chance to validate each of our risks and assumptions and ensure that we can address them in the right time in order to build a successful product. In the end, our focus is customer. So we want to make sure we are developing the product for the right customer. So we want to impress our customers who are in need of this product. And we do not want to focus on the customer segment for which we are not building this product. Hence, we also would know that we are rightly targeting the right customer. Again, the benefits of a right product discovery will help our stakeholders and also help the organization drivers. Now let's talk about a few of the points. What will you miss if you don't do product discovery? So at a very high level, you are gonna build a product that doesn't solve the problem of the customer that you were targeting because customers never had that particular problem. So you will end up spending your time, your colleagues who are gonna support you from a development standpoint or launch standpoint. And at the end of the day, the product will not be used. You will then end up securing more budget because you didn't build the product, the right product at the first stage. And so now, because of the learnings you have gathered now, you will have to request for additional budget to improvise it or to fix it in order to solve for the real pain points of the customer. If you're not building the right product, you are never going to gain customers. Your customers will leave the product because it never solved for their needs. Hence, you will not end up having a good customer review. At the end, you will try to be everything for everyone and end up doing nothing for no one. Without knowing exactly who you are targeting, what do they need? You might end up putting your focus in different direction and might not create a meaningful product. So let's talk about what are the times when we need a product discovery? So product discovery is definitely required when there are a lot of unknowns. When we don't know what we have to build, for whom we have to build and why do we have to build product? What are the risks associated with building with this product? What would be our budget like? What kind of resources we need? So we may end up solving a problem that might have already been solved and we don't want to waste our time or resources in any manners, but certain situations where discovery is definitely needed are A, when you have a new opportunity, when you're looking to expand your business, you want to launch your product in a different country or you will want to now target a different customer segment. At that time, you would need a discovery in order to launch for any of those new opportunities. It will require a lot of research around the target audience, competitors in the market, scope, opportunity size, and this is what the product discovery will give you. When you're coming with a brand new idea of building a product from the scratch that has been in your mind, but you don't know what are the right features to build and when you do product discovery, that's what you will gather. What is the right customer segment? What are their needs? What are their preferences? And this product discovery will focus on the problem space of the customer and then you will build exactly what the customer needs. Then comes sometimes we have an existing product which is out there in market doing fairly well, but you have heard through the voice of customer that these are the additional features they need. Then again, you would need to do a product discovery so that you know what is the exact kind of upgrades or additional features they need, why they need, what is the scope of that particular advancement and how you can build it. Then there are times when companies go through mergers, positions and there's a lot of consolidation that needs to happen at the time again. A lot of discovery is required to understand both the parties and to come up with a solution that merges both of the organizations or the systems or the processes. Until you understand both side of the systems, you can never have them integrated and product discovery will help you in that direction. During the product discovery phase, the product team understands user problem and have some significant ideas of the solution that they can provide to take the product forward. Sometimes the discovery will tell you about additional issues that you would identify in the path of discovery that you might take along with you and sometimes the discovery will also tell you it is not the right path to move ahead and this is not a viable product or a functionality that you need to build. So when you have to do a product discovery, ask some questions to yourself. This will give you an idea of which direction your product needs to go. There are so many questions, but I have listed a few of them here which will help you get the visual frame of the product in your mind. Let's think of the product from a business space. A, what is the value the product adds to your business, your business in terms of the organization you are in? Or maybe as a part of being there for the enterprise, what value does it bring to the larger organization, to the company? Does it align with your business goals? Is it a part of your strategic roadmap? Do you have a roadmap to build this product? Can you monetize on this product? Are you aware of any challenges in this product? And how will you monitor or monitor the KPIs? What are the KPIs to monitor the success? How will you track them? And what is going to be the cost of the development? These are very critical points to understand from a business standpoint when you are starting a product delivery. Then comes the problem. So let's assume you have a problem that you have to solve for a customer. You have to understand crystal clear, what is that problem? Who are those users who are facing it? What is the definition of that user? What are the user segments that's facing it? What is the volume of those users that's facing this problem? What are the demographics of the target customers? And how they are trying to address this problem currently. This will give you an understanding of what are the steps they have to take in order to achieve the output for which you are trying to build a very intuitive and digital product. And what tools or features your customers are looking to have in order to ease their interaction or ease up their process or functionality for which they're looking into a product. This will give you a very clear understanding of what is the problem space. Now, let's talk about a few things that we should ask from a solution perspective. There are so much technical options through which you can solve for a problem. But the one that fits you, your company, within your budget and timeline is the one that you should be looking at. Your technology team will help you provide multiple options. But these are some of the questions you should be focusing on. What does the user doesn't like in the current solution? Because they do have a solution if the product already exists. Has any other product team or any technology team within the company have already solved the same problem? Is it something that is available ready as a utility? Or even as a third party tool that you can add to your existing product to solve for the customer pain points? How many users will be really using this product? Obviously, you're not gonna make a product if you have maybe less than 100 customers. So what's the volume? And what are the issues in creating this product from a solution standpoint? Is the solution that you're looking for, is it even feasible within the company structure you are in? And why do you think the customers will use your product leaving behind the product they have it now or maybe when they are using some of the company's product? What is the value proposition over there? And if you do end up making this product, what value will it add to the life of the customer? These are the questions that will help you understand every aspect of the product right from a business point of view to the problem point of view and also having a focus on the solutioning center. Let's look at the discovery process over here. It's a very beautiful image where we have users, we have a lot of ideas coming from the users which are also in terms of call us needs. And this is a discovery team which is doing the product discovery. Product discovery is continuously analyzing those ideas to come up with one feasible idea or maybe there is no feasible idea but that's what they are, they are churning. Then they are taking the valuable insights and forming up the concept of the product definition. And here the delivery team and the discovery team are working together to provide a valuable and a useful product to the users. This is at a very high level of discovery and how it helps at the end the users. When you will be doing a product discovery, it not only helps you validate your idea but it will help you come up with certain data points, certain level of documentation, certain identification that will support your end-to-end product development as well. As a result of the discovery you will do, there will be many data points that you will gather and record that will support if you're building a web application or even a mobile application. So definitely you will end up achieving a well-defined problem statement and you will define the user journey maps. You will have how the customer is using your product, how the journey starts from point A and goes all the way to the end of the functionality. User needs statements, service blueprint, different user personas. What are the different user personas that will be interacting with your product? It's just not only the users who are interacting. You will also have somebody coming from either operations team. You will also have people looking at it from an auditing perspective. So different users will be a part of the play in this product. You will also come up with business value propositions and a high level wire friends. The outcome of the product discovery will give you these artifacts to keep on evaluating and keep refining it as you proceed further. At the same time, it will also help you understand the risks. Let's look into the four main risks I have categorized here. Value risks, A, whether the customer will buy it or user will choose to use it. Usability risk, whether user can figure out how to use it. How simple it is to use. What level of intuitiveness your product is carrying that will help the user to figure out by themselves. Feasibility, whether our engineers can build it what we need within the time, skill, and the technology we have. And at the end, business liability risk, whether the solution also works for various aspects of the business. These are few of the points that your discovery process will help you in understanding and achieving data points that will provide a detailed enough information on how to take the product into the next stage of development. There are various product discovery techniques. Some of them are fairly popular. A lot of us use it. You and I have used it in the past. And some of them kind of a very specific need based. Not all the product would be using all the kind of techniques. They're based on the nature of the product they would be using a technique. I will be going into two techniques or the frameworks that I have myself used for my payment products. And no matter which framework you use at the end of the day, the discovery stage should help you come to a point where you have a very clear understanding of your customer needs, the problem they're facing, and a very clear idea on how your product will be overcoming those challenges. So let's go into one or two of the frameworks that I have been using myself. This is a very commonly used framework. It is called design thinking. It's a framework for innovation. Here we have steps, empathize. So it is focused on understanding the needs of the customer. What do they need? What are the pain points? Put yourself into the customer shoes and think from their point of view. What are the things that you would be requiring from that product if you would be the user? Then comes the define. Innovation should solve problem. You should take the entire data that you have gathered, think of it, of the data points and empathize with the user. Think of it or build a visual diagram and try to form the issues the customer is facing with the data points you have collected. Then ideate. Innovation is born from a clash of ideas. This stage is all about many ideas as possible. You will list on all the points that will answer to this problem. It can be a feature that can help solve this. It could be a large functionality which is by product itself, but these are the ideas you will put. And these are the ideas you will be taking to your stakeholders to get their opinion. Maybe out of the five ideas you created, your stakeholders will help you point into maybe one or two ideas that everybody feels is a viable path to go forward. Then comes the prototype stage. Build a prototype. Build two to three different prototypes. Take it for test. Take your prototype to users. Actual users, you're gonna use the product. Let them use. Gather their feedback. Record their feedback. Improvise your prototype. At the end, pick one prototype that is the one your product could be building. Next. Lean Business Model Canvas. This is another very basic product design framework that helps you put your problem statement at a very high level. So this is a framework. You can get this template obviously from the internet, but if you look at the various sections, it helps you capture each and every segment of a product definition into one canvas. Problems. List your customers top three problems. So here you will be listing the areas you are trying to solve for. Then there's existing alternatives. You will be also looking at how these problems are solved today. How are the customers getting or meeting their needs today when they don't have this product or maybe they have an alternative product that they're using, which they are not having. Then solution. What are the different solutions you can think of for these problem statements? Key metrics. You're going to list all those metrics that you are going to track once you've launched the product to see how your product is doing. It's very critical that you want to know how your product is performing. Unique Value Proposition. It's a very single and a clear message that turns an unaware visitor into an interested prospect. How are you going to appeal to the customer? How are you going to make a prospect to your customer and then how you're going to make that customer as a sticky customer? How will you make sure that the customer is a repeat user for product? That is a unique value proposition. High-level concept. List your analogy. For example, look at both the sides, define your X and Ys and do the comparison for the concepts. Then look at the channels in which you're going to have your product, whether it's going to be a web-based product, a mobile-based product, if in mobile, what kind of on which operating systems you want to launch it? Or is it just going to be a service-based product, maybe just API-based? And maybe look at unfair advantage, something that cannot be easily copied or bought. Definitely we cannot miss our focus from the customer segment. You have to define your customer. You have to mention clearly who the customers are, what is their demographic they're coming from, what is their background, what are they from their needs segment, what does that target customer define it? And then also define who is going to be an ideal customer. You know from this large customer base, a portion of this customer, which fits into this demographic or this target area are definitely going to be adopters. Make sure you target them first. So you have to put the definition of the early adopters. And at the end, do not miss your cost structure that's going to be costing to build this product. And most importantly, what are the sources of revenue? How you are going to be monetizing from this product? So if you use these two templates to do start your discovery phase, this will be very helpful. There are other frameworks which I have mentioned and you can get templates for these frameworks on the internet and you can use if that suits your product needs. At the end, product discovery is an iterative process. You have to focus on the customer, the customer needs and outline an end-to-end journey for the customer at the same time keeping the processes simple, digital and instantaneous. Thank you.


Hey everybody, it's Brian. Welcome to the 34th Flutter Tutorial. All right, today we are going to cover the list view, and I actually didn't find it out in the widget catalog, but if you go to the sample catalog, they actually have quite a few of them out here, like I think that's one, that's definitely one. And they use something called a card, which we're also going to add in here, but we're not going to do any of their tutorials. We're going to do something totally different. If you have no idea what a list view is, some good examples just by doing Google Images Flutter List View, you can see some really good examples.   You can make some pretty interesting combinations of things. So really, it's just a list that shows things going from top to bottom, and you can add different things in there. So that's what we're going to be working with today. We're going to do a pretty basic example. List views can get very, very complex, very fast. So import, and we're going to say package, flutter material. All right, we're just going to set up our normal application here, extend the state of my up here. Let's get rid of that because that was rather annoying. All right, so now that we got our my up here, we're going to override, and we're going to say, make a new state for our stateful widget. All right, then in the state, this is where the action is really going to happen here. What we're going to do is we're going to say, we're going to make a list of boolean values, and we are going to override the init state, where the semicolon came from. Whenever I do something like that, it really just kind of scares me. I'm like, oh no, what did I just screw up? All right, so here we go. We're just going to set the state on this, and we're going to say for, and we're going to say, we're going to just set everything to false by default.  Even with the furnace going full blast, it's still cold in here. All right, now we want to return, not wrecked, return new scaffold object. I'm going to make an app bar, and on that, we're going to say the title, and we are just going to say, this is a list review demo. All right, so this is where things get a little bit different here. We're going to say a new list view, and you notice how there's a couple different these. There's list view with normal, list view dot builder, and list view dot custom. We're going to cover list view dot builder, because this is kind of like the standard of what almost everybody's going to be working with here. Custom is obviously pretty self-explanatory, or not self-explanatory. It's when you want to do something completely out of the left of field there, where at list view itself, I think you actually hand it a list of things, and it just kind of tries to figure out what you're doing. I've had nothing but problems with that, so I always use list view dot builder. You see how the first thing it wants is an item builder, and this takes a little bit of explaining, but it's very simple to understand. So when you have a list of items, and let's flip back to our graphic here, you notice how they're all kind of standard size here. So what this needs to do is it needs to know how many of them there are, and what sort of dimensions they really have, so it knows how much the user is going to be able to scroll, and things of that nature. So you can see how this is different than say this, or even say that, you know, they're just different shapes. So let's go back in here, and what we need to do is really look at this guy, and we're going to say item count equals data dot length. That way it knows how many items are in our data. Now the item builder itself, we want to actually turn that into a function here, and we want to say build context, so we can hand over the context if we needed to. I hope I spelled get build context, right? That was somewhat embarrassing, there we go. And we want the index. The index is going to be the index in the internal array that the list view is going to be working with here. And we're going to tie that into, you guessed it, our list. We should probably put that semicolon there, we're going to have nothing but problems later. So now that we have our item builder somewhat going here, we need to actually do something with this. So what we need to do is you guessed it, return a new widget. In this case, we're going to return a card. So let's save this. Let's run this and let's just see what we got so far here. I kind of want to explain it as we go because it gets a little bit in depth, but it's kind of easy once you wrap your head around it. A lot of frameworks, especially in the old days, would not allow you to do some of the things that Flutter's allowing you to do, which is add custom compound widgets in. All right, so you can see there is our app bar, and there is absolutely nothing here. So we need to figure out what's going on here. Probably the first thing you'll notice is that we did not add in the correct data. So we have a new card. And in here, we're going to child new container padding, why not 32.0? Because I love that number. And then child in the container, we're going to have a new column, whoops, new column filled with children. And the children in there are going to be, let's just kind of move this up so you can see it. So there's our index. And then we are going to add in a new checklist title. And the value of this little guy, actually, let's break this down so it's easier to see what's going on here. Initialize our hot reload. You notice how soon as we did this bang, suddenly we've got items in here, because now we're actually using that value, and it knows what we're trying to do with it here. And we can scroll. So that's what the list is really giving us here. So what we're going to do now is we're going to really make these things come to life. We're going to actually drop this down to five instead of 32. We're going to set the control affinity. And we want this to be list time control affinity dot leading. So as we do that, that checkbox should jump over. Now it's over on the left. And we're going to fill some of the stuff in here. I don't know what I want to put in here. How about we just say new text, kind of going off script here. There we go. So you notice how this is grayed out? It's because we don't have this on change actually. Anything is just null. So once we fill that in, this will suddenly work. And then we'll tie that in using state so we can update our list in the background. So let's go ahead and do that right now here. All right. So that's state. All right. So we're going to say data index value. So we're just setting the item at that index within the list to the value of whatever the on changed was here. And here we're going to say full value on change. And then there's our value and our index. Save this. Now suddenly, automatically, it works. Pretty simple, pretty easy to use once you understand.  It's much easier to work with than some of the others. You'll always have to give it a length. And when you do the builder, just understand that you can put any type of widget out here. So we've actually got each item has a couple widgets in it. There's a text and here is a checklist tile. And that checklist tile is actually made up of a checkbox and a text. And I'm assuming something in the background so you can click way over here too. And it's all embedded inside of the card. So it's pretty awesome the way this works. And we can actually, let's just do this from a hot reload on this. You see how now, maybe now we have to rerun a whole thing from start. There we go. So now it'll just go and go and go and we've got all the way up to a thousand. Pretty simple, pretty easy to use. And personally, I like it. I mean, compared to other frameworks out there, it is just ridiculously simple to work with. If you've ever had to juggle like list view adapters and models and things like that, it's such a pain. This is so much easier. So what you should really tie into is you'll have some sort of back in data. In this case, I just have a list of bulls, but you can have a list of any sort of class and then have the data inside of that class. So you can have a list of people, a list of dogs, a list of pets, a list of airline tickets, whatever. As long as you're tying that back in through the individual render here and the item builder, you're good to go. All right, so that's it for this tutorial. I hope you found this educational and entertaining. Be sure to check out my website void realms.com for the source code for this and all of the tutorials out in GitHub. And I think they're under flutter tutorials, they say better be. And if you're still watching, go ahead and join the void realms Facebook group. There's 1700 plus other programmers out there. We can definitely try to help if you have any issues in there every day. And I know a couple of the other admins are actually looking at flutter very seriously themselves. So definitely check it out. Thanks for watching.


He saw an old man sitting on his porch and a dog beside him. The dog was howling and wriggling in pain. The man stopped and asked the old man, why is the dog howling so? The old man replied, he is sitting on a nail. Why doesn't he just stand up from there? The man said, because it's not yet painful enough. Replied the old man, I know a lot of young people want their lives to change, but wishing for your life to change and choosing to make the decision to change your life are two different things. Until you come to a point where you choose to decide that, no, this will no longer continue and you put measures in place to ensure you change, nothing changes. Every life of success begins with a big decision, a decision to create a bad habit, a decision to take a step of faith into some business, a decision to start doing something. But this decision, nothing changes. I know finding the motivation to make this decision might be a bit tough. Learning from those who have succeeded in making decisions that changed their lives and standing by them is a serious way to build tenacity in making decisions. Below, I have collated the words of people who have succeeded in making decisions that changed their life. If you're new here, subscribe to this channel so you don't miss other interesting videos like this. 1. Unsuccessful people make decisions based on their current situation. Successful people make decisions based on where they want to be. Anonymous. 2. Don't base your decisions on the advice of those who don't have to deal with the results. Anonymous. 3. Good decisions come from experience and experience comes from bad situations. Anonymous. 4. You are only one decision from a totally different life. Anonymous. 5. Always go with the choice that scares you most because that's the one that's going to help you grow. Caroline, Miss. 6. In the end, we only regret the chances with intake and the decisions we waited to make. Anonymous. 7. Sometimes the hardest things and the right things are the same. Anonymous. 8. A major life decision is never a choice but rather a realization that the decision has hardly been made. Dog Cooper. 9. Sometimes it's the smallest decisions that can change your life forever. 10. Make and be confident in your own decisions. Stop looking for people's approval for everything. Leave your life and do what you want. Anonymous. 11. You don't have to defend or explain your decisions to anyone. It's your life. Live it without apologies. Anonymous. 12. When someone makes a decision, he is really diving into a strong current that will carry him to places he had never dreamt of when he first made the decision. Paul Quello. 13. Every decision brings with it some good, some bad, some lessons, and some luck. The only thing that's for sure is that indecision steals many years from many people who wind up wishing they just had the courage to live. Doe Santamata. 14. A wise man makes his own decisions.  Chinese proverb. 15. You and only you are responsible for your life decisions and choices. Robert T. Kiyosaki. 16.  Tony Robbins. 17. It's very important to know who you are, to make decisions, to show who you are. Mahlala Yusufzai. 18. It's not hard to make decisions when you know what your values are. Roy Disney. 19. Every positive change in your life begins with a clear and equivocal decision that you are going to either do something or stop doing something. Anonymous. 20. Once the decision is made, do not look back. Do not second guess your decisions. Muhammad Ali. 21. We are the creative force of our life and through our own decisions, rather than our conditions, if we carefully learn to do things, we can accomplish those goals. Stephen Covey. 22. You cannot change your destination overnight, but you can change direction overnight. Jim Rahn. 23. In decision is a decision. Anonymous. 24. The key to making healthy decisions is to respect your future self. Honor Him or Her. Treat Him or Her like you would treat a friend or a loved one. A Stanford study showed that those who saw a photo of their future self made smarter financial decisions. AJ Jacobs. 25. Sometimes in life, you have to make decisions that are best for you, not for everyone else. Anonymous. 26. You cannot make progress without making decisions. Jim Rahn. 27. Unnecessary fear of a bad decision is a major stumbling block to good decisions. John Kamp. 28. When faced with a decision, choose the path that feeds your soul. Dorothy Mendoza Rowe. 29. Life is filled with difficult decisions and winners are those who make them. Dan Brown. 30. It takes a level of self-love, of dedication and determination to live your greatest life. So, look within. Look at every area of your life and ask yourself these questions. Am I on course? Am I growing mentally, emotionally and spiritually? Anything that is blocking that? Anything that is preventing you from living your greatest life? Make the tough decision to let it go. Anonymous. 31. Nothing happens until you decide. Make a decision and watch your life move forward. Oprah Winfrey. 32.  Start making executive decisions today. Stephen Luke. 33. Whatever you decide to do, make sure it makes you happy. Anonymous. 34. Whenever you are making an important decision, first ask if it gets you closer to your goals or farther away. If the answer is closer, pull the trigger. If the answer is farther away, make a different choice. First choice making is a critical step in making your dream a reality. Jillian Michaels. 35. It is in your moments of decision that your destiny is shaped. Tony Robbins. 36. Please still make your decisions in life and feel confident that they are right. However, if fate is involved, feel just as confident even if they aren't. C. Elizabeth. Author of absolute obsession. 37. Every decision we make in life, there is always a cost. Brad Meltzer. Author of the Inner Circle. 38. The worst decisions we make are always the ones we make out of fear. Sherlyn Kenyon. Author of Born of Betrayal. 39. Each person must design their life-defining test, determine the best way to accomplish their goals, and dare overcome any obstacles. Kiro Roy J. Olster. Author of Dead Toad Scrolls. 40. Life is naturally spontaneous, but no one to be deliberate. Life happens, but you're a decision maker. Qinonyi J. Qidulue. 41. The decision to change direction in life can be made in an instant, but the process of actually changing your mindset may take months or years. Dr. Nathan Miller. 42. Every man builds his world in his own image. He has the power to choose, but no power to escape the necessity of choice. Ayn Rand. 43. Before you make a decision, ask yourself this question. Will you regret the result or rejoicing them? Rob Liano. 44. Whether your decision is good or bad, at least you have the balls to make one. Benjamin Benyani. 45.  You make what you can of it. Karina Heli. 46. We avoid risk in life only to die and end up facing the great risk, which is haven't lived a life risking nothing at all. Qinonyi J. Qidulue. 47. We may know our true purpose in life because we may choose our purpose in life. Bryant McGill. 48. It's not enough to know what you want to do. You have to do it to be what you want to be. Paulo Cuelo. 49. We can't blame our decision if something goes wrong in life. Decision is made exactly as per the capacity and capability of the moment's consciousness. Bhavik Sirkedi from the weak point dealer. 50. Just because you say you are willing to do something does not mean that you are also willing to do that thing. Ensuring that both things are true is especially important in the matter of either making or receiving a proposal of marriage. Clifford Cohen. If this video inspired you, share the video with your friends. We love you.


It's the most wonderful time of the year. The Curlsmith sale is here. It's Black Friday week, people. So I hope you've been saving your coins because we've got a lot of products to get because nothing, I mean, nothing is full price. Hey, curlfriends, I'm Bianca Renee and you're watching Bianca Renee Today. And today I'm going to be helping you with your shopping. One of my favorite things to do because I love sales.  So I try to get you guys promo codes all the time because I'm about it. But I want to make sure you guys knew that Curlsmith has a bunch of different kits for all your curl needs. These can be for you, which will probably be what you're shopping for. Or you could be generous and actually gift them to your curl friends and family members.  But I want to do a little unboxing today and show you everything that comes in each kit. Talk about the pricing, talk about my face, help you decide which ones you should get for your hair. Now today's video is sponsored by Curlsmith. So I do have an affiliate link in the description box. So if you do want to do any Curlsmith shopping, please come back and always use my links. So Curlsmith knows you love these products because of me. So let's get started. These are all the curl kits available that are on sale right now for Black Friday week. Curlsmith is giving us an entire week of sales. So that means there's different levels. There's levels to this sale. So if you just go on the website, whatever you buy, 25% off from today until Monday.  If you spend $120, you get 35% off.  That's a sale. And it's not that hard to hit $180 on the Curlsmith website. Trust me. So I'm gonna walk you through all these different kits, show you what's inside, how much they cost, and show you how I apply them on my curls. Starting off in the shower with the Curlsmith Detox Micro Biome Scalp System with three full-size products. All right, it is wash day. My hair has too many products on it. So I'm really excited to get a deep clean using the Detox Micro Biome Scalp System. So I'm gonna start off with the Curlsmith Super Slip Prebiotic Primer. This has always been a favorite of mine specifically because it has fermented rice water in it. That way I get the benefits of hair growth from rice water without having to do the disgusting DIY whole situation. So you add this to your hair first and you can detangle with this before applying your shampoo. So basically it's like a pre-poo with added benefits. Then instead of rinsing this out, you then grab the Washington Scrub Detox Probiotic. This is a clarifying scrub shampoo for all hair types. So all these products in this kit are not just for curly hair, it's for wavy hair, straight hair. Anybody with a scalp can use these products. So I like that this is a scrub, but it doesn't have like those little beads that get stuck in your hair and are hard to rinse out. It's a super fine scrub that does a great job at cleaning my hair without stripping it. Then once you're done shampooing, you rinse both of the products out and move on to the conditioner. This is the Curlsmith Postbiotic Calming Conditioner. This has hyaluronic acid, peppermint oil, lavender flowers, tea tree leaves, pressed thyme oil, like a bunch of great stuff that's going to make it even easier to detangle but also has benefits for your scalp. All these products have a slight cooling sensation but nothing like overbearing if you're not about that. Once you're done detangling, then you could just rinse it out and now it's time to deep condition. Now because I wanna use as many products from the kits as possible so you can see how they work, I'm gonna grab my Transition Curl Kit and grab the Deep Curl Deep Quinsher Hair Mask which is a great option if you need a very moisturizing mask. Whether your hair is thick or thin, this stuff is great. This is a eight-fluid ounce bottle for dry, dull hair, ultra-moisturizing and enhancing and it will also help revive your curls. So I'm gonna add a scoop of this, apply it to both sides of my hair, smooth it in, especially at the ends, it's usually where it's the driest and then let this sit on my hair for a solid 10 to 15 minutes. I don't believe this has any protein in it so if you wanna leave it in longer, that's totally fine but then once you let it sit on your hair, you rinse it out and your curls will be good to go and moisturized. Alrighty, fresh out the shower, now it's time to style my curls but what should we use? So I'd already used the entire Detox Microbiome Scalp System because we use the Super Slip Primer, the Wash & Scrub Detox Probiotic Shampoo and the Calming Conditioner. So this box is already a great wash day, curls are feeling so moisturized but now we have some stylers in these two kits. So if your hair is high porosity, if you need protein, if you have heat damage, if you have a lot of breakage or moisture overload or color damage or you have a lot of color in your hair, you're gonna wanna get the protein kit. The Strength Superfood Protein Kit has the Bond Curl Rehab Solve, let me just get a little unboxing for ya. I guess I could have done the Solve first in today's wash day but this is gonna be step one and then you use your shampoo, conditioner, all that jazz when you rinse it out. So this is like a pre-poo in a way before the pre-slip, it's the pre to the pre but this is really good in repairing your hair. Then this kit also has the Featherlight Protein Cream which is a cream styler so it gives you moisture and definition and it has really good hold. This is a level four hold. And then they have their bouncy strength volume foam. This is a level two hold. So this is what I use if I just want to have some more protein in my hair but not really use it to style or to have any hold. So if you don't like a lot of hold, use the mousse. If you like a little bit more hold, use the cream. But this is a great way to add some more protein into your daily routine, especially if you have high porosity hair or color treated hair. Now I don't know if I'm gonna use any of these today only because I want to use some of these stylers that are in this kit. This is the Curl Smith Transition Kit. Has a full size of the Double Cream Deep Quench which I just used to deep condition my curls. It has the full size of the Curl Quenching Co-Wash. Didn't have to use this one today because I did a full wash routine but if you ever have a time where you don't really like need to do a full deep cleanse just like a little mid-week refresh wash, you can use this Co-Wash. It is one of my favorites for sure. If not, it might be my favorite. And then it has these two stylers, the In-Shower Style Fixer which is a very strong hold gel and the Hold Me Softly Style Balm which is a cream styler. So this is a level one hold or this cream is a level four. So I don't really want to use a level four hold mixed with the In-Shower Style Fixer. This is like a level 14 hold. That's like a lot. Y'all know I level out a hold but that might be too much. So I don't know if I'd use these together. I would use this and like the mousse and the other protein kit but I'm gonna use the Hold Me Softly Style Balm almost like a leave-in conditioner and then put the In-Shower Style Fixer on top. So starting off on damp hair I'm first gonna add the Hold Me Softly Style Balm. Now the directions of the In-Shower Style Fixer say to apply to soaking wet hair. So you could apply the In-Shower Style Fixer on its own directly in the shower or immediately after the shower because it does work best when your hair is soaking wet. But if you want to add some more moisture before the gel the Hold Me Softly Style Balm is a great option. So let's go ahead and put a little bit of this. All the curlsmiths products smell so good. Do note that all these products are cruelty free, vegan, no sulfates, no parabens, no silicone, very natural, high quality ingredients. And that's why my curls always turn out so well. So I'm gonna smooth this in, especially on our ends where it's most dry. And then I want volume so I'm gonna kind of like pull my hair, not pull it out, but rake it in an outward motion to get it off of my scalp. All right, Cream Styler is set. I like hold so I'm going to apply another product. Now let's grab the In-Shower Style Fixer Styling Gel for curly and wavy hair. Strong hold, high definition, anti-frizz. Now remember, you do want your hair to be wet if not soaking wet. I'm gonna smooth it down, rake it through, and scratch for definition. Hear that sound? It's a good sign that there's still water in your hair. If you don't hear the squish you might want to add some more water. And I do like how these kits even tell you the order of what to do in case you didn't know about my channel, but y'all do. So it says step one, co-wash, then you go to two, deep condition, three, the style balm, then four, In-Shower Style Fixer. So that's just a great kit. That's why it's called the Transition Kit for those of you that are transitioning into the curly hair world. You're like kind of new to it. It's just like a great starter kit. And that's what makes it a great gift to give to someone for Christmas. Hanukkah, Kwanzaa, whatever you're celebrating. Anyone with curls is going to love you if you get them this kit. Okay! Think we are nice and moisturized.   People still see that unless you're on Zoom. Then no, I don't know. And I'm gonna flip it over for more volume. Now one of my favorite things about the In-Shower Style Fixer gel is that it does dry pretty quickly. Because I added the cream first, it's gonna lock in a little bit more moisture so it might take a little bit longer. But I just love a fast drying gel because my hair takes so long to dry. So this shouldn't take too long to create a cast and then I will come back to diffuse. I think we are done here. The whole drying. So cute. Look how shiny it is. This is before I even add any oil. I didn't even fluff it out. I didn't pick it out. So moisturized, so shiny.  What should I use? Since I'm trying to use everything, I'm gonna use the Style and Slate Kit. If you want a little kit with just stylers, go for this one. They're perfect little travel size. If you are someone that travels a lot but you don't wanna pay for a check bag and take your big bottles, you gotta get some curl smith little travel size ones. So in this kit, you get the In-Shower Style Fixer, the Curl Defining Styling Souffle, another great jelly, and the Hold Me Softly Style Bomb. So you do get the Style Bomb and the In-Shower Style Fixer in the transition kit but you don't get the Souffle. So I'm gonna use a little bit of Souffle just to smooth down some of these flyways. The Souffle has a level five hold, but it is really good. I think it's a better option for you than the In-Shower Style Fixer if you're like afraid of hold. If like this In-Shower is too much for you, then I'd go with the Souffle or the Flexi Jelly. They're all bomb. That's better. And now, this is not in any of the kits, but this is how I end my routine now. I do get the Curl Smith Bonding Oil, take off my rings, add a pump or two, and then just smooth this on my hair, scrunch it in to break the cast, give me more volume. Ah! But where was I? It smells so good last return of thought. Gives me more volume, breaks the cast and it just smells amazing. So I might use this like instead of perfume sometimes because I get so many compliments. It's just great. And I've really never used an oil in my routine before, but I continue to grab for this one. And now let's pick it out. Let's see if I got a pick.  Focusing at the roots underneath. Give it a little shake. Perfection every time. Man, that looks good. And this is day one hair, guys. Like imagine tomorrow and the next day. So I mean, I think the proof is in the pudding. The Curl Smith products, like you really can't go wrong. So whatever you buy, you're probably going to like. But if you're trying to narrow it down, think of it like this. If you need more focus on your scalp, get the detox kit. Whether you have straight hair, wavy hair or curly hair, this will work with anybody with a scalp dealing with like product buildup or itchiness or dryness. It just really refreshes your whole scalp. This is honestly the kit I always grab for when I don't have to do a review for the week and I could just use whatever products I want. I pretty much use these all the time. So since this kit has three full-size products, this would cost you $84. But the Holiday Kit, you get it for 69. If you have heat damage, color damage, high-procity hair, your hair is feeling really weak, you need some more strength, you have moisture overload, then you should be getting the Curlsmith Strength Collection. This kit also has three full-size products, so it would cost you $82. But it's also on sale for 69. If you're kind of just new to the curly world and you wanted to get some good products you don't know where to start, it is good to get the nice transition kit.  These are two little travel sizes, so you can keep them on you at all times. The Curl Transition Kit is a $77 value, but you can get this whole kit for $65. And if you just want a little holiday treat, just the stylers, this is also a great option. The Stylin' Slay is your most affordable little kit, usually $36, but the kit is only 25. Now, if your goal is just to hit that Black Friday sale, spend $180, you get that 40% off, go ahead and get all these kits, get whichever ones fit your needs. But I also would recommend the Curlsmith Weightless Air Dry Cream, one of my favorite leaping conditioners. I'd also recommend the HydroStyle Flexi Jelly, a great gel option if you don't want too much hold. And this is also a great time to get all their hair growth products. The hair growth items were the first to sell out last year, so if you want to get these and try them for three months, get yours first before anything else. They also have the serums and the elixirs, the bonding oils, great, just go wild on the website. I do have a specific affiliate link in the description box, so if you use my link, I will get a little commission and it tells Curlsmith that you love when I review their products. So if you found this video helpful, make sure you let me know in the comments below, give me a thumbs up and subscribe. Comment below and let me know what products you are hoping to get for this Black Friday sale. But even if you're watching this video after Black Friday and you're trying to look for some Christmas gifts, these are great options for anybody that you know with curly hair. Or anybody that you might see like at the office or like your neighbor, a family member that just might need a little encouragement to start their natural hair journey, or they're just really lost when it comes to their hair, get them one of these kits depending on what you think their needs are and they will be so grateful. I love giving the gift of curls. I hope you have a happy Thanksgiving and I'll see you guys next time. Thanks for watching. I'm Bianca Renee, today.