Good evening dear learners, I am Dr. Satish Vishwamba Lakade and I am working as an Ashton Professor of Communication Skills in the Department of Humanities and Sciences, Walchin Institute of Technology, Sholapur. And I welcome you all for this session on SWAT analysis, learning outcome. At the end of this session students will be able to do SWAT analysis for personal and professional effectiveness and success. So this is the learning outcome. Now we proceed to the next slide. Now here is a question for you to think over. What is SWAT analysis? So what does SWOT stand for? I would request you to pause this video for some time and write the answer for this question in your course journal and then you can resume the video. Welcome back. Now here is the answer for the question, what is SWAT analysis? So S stands for strengths, W stands for weaknesses, O stands for opportunities and T stands for threats. As you can see on the slide, strengths and opportunities are positive whereas weaknesses and threats are negative. On the other hand, strengths and weaknesses are internal characteristics of a person or an organization and opportunities and threats are external elements in the environment. So this is the answer for the question, what is SWAT analysis? Now let us move to the next slide. What is SWAT analysis? So once again we can discuss this particular question in detail. SWAT analysis or SWAT matrix is a strategic planning technique used to help a person or an organization identify strengths, weaknesses, opportunities and threats for personal and organizational or business effectiveness and success. It is intended to specify the objectives of a person, a business venture or a project and identify the internal strengths and weaknesses and external opportunities and threats that are favorable and unfavorable for achieving those objectives. A SWAT analysis is often used to ask and answer questions to generate meaningful information for each category and identify the competitive advantage and disadvantage. Strengths and weaknesses are internally related while opportunities and threats exist in the external environment. So this is a short description of SWAT analysis. Having understood this, now let us move to the next slide. So let us understand what strengths are. As you can see on the slide, strengths are positive internal characteristics of a person, a business or an organization or a project that give an advantage over others. Now weaknesses, weaknesses are negative internal characteristics of a person, an organization or a project that place a person, an organization or a project at a disadvantage relative to others. Now the opportunities, opportunities are positive external elements in the environment that a person, an organization or a project could exploit to his or its advantage. Threats, threats are negative external elements in the environment that could cause trouble for a person, an organization or a project. So this was about SWAT analysis in detail. Now let us understand why we need to do SWAT analysis. Organizations or individuals do SWAT analysis to identify internal strengths and use them for personal or organizational success, to identify internal weaknesses and overcome them for personal and organizational effectiveness, to identify external opportunities for personal and organizational growth and expansion. SWAT analysis is also done to identify external threats for individuals or organizations or projects for damage control or for taking precautionary measures to formulate strategy, policy, plan for great results. SWAT analysis is done to build brand image and achieve success unique to an individual or an organization. So this is the SWAT matrix. So let us revise SWAT analysis once again. As you can see on the slide, strengths are positive internal characteristics which help for success and growth. On the other hand, weaknesses are negative and internal characteristics of a person or an organization which are detrimental for progress and success. Apportionate on the other hand are positive and are external elements in the environment which help an organization or an individual to grow and expand. Threats are negative and external elements in the environment which can do serious damage to a person or an organization. So this is all about SWAT analysis and SWAT matrix. Now the use. A SWAT analysis can be used to explore new solutions to problems, decision making or decide on direction or action that will be most effective. SWAT analysis can also be used for goal setting or identify barriers that will limit objectives or goals, reveal possibilities and limitations for change, to revise plans to best navigate or transform persons, systems, communities and organizations for brainstorming on an important topic or an issue, to enhance credibility of interpretation during presentation to leaders, team members or key supporters. Now these are some of the examples of strengths in relation to a person or an organization. So positive thinking, knowledge or education, rich work experience, technical skills in a specific field, communication skills, leadership, interpersonal skills, work culture, soft skills, creativity, adaptability, team player, problem solving, skill human resource, flexibility, perseverance, time management, sincerity etc. can be strengths for an organization or an individual. As you can see here an excellent work culture can definitely be a strength of an organization and adaptability or creativity can definitely be a strength for an organization or an individual. Examples of weaknesses, negative thinking, education not in related field or at a lower level, lack of desired work experience, lack of technical knowledge, skills in a specific field, lack of communication skills, lack of leadership skills, lack of interpersonal skills, lack of presentation skills, bad time management, being too sensitive, being too much of a perfectionist, procrastination that is postponing the things, public speaking, unskilled human resource, low confidence, anger. So these were some of the examples of weaknesses. Now some examples of opportunities for a person or an organization. Growth avenues and globalization in your field of choice, technical advances in your field of work, pursuing a degree diploma certificate courses from Indian or foreign universities, trends needing your kind of skills, a new job or an organization, chance for advancement in your field, geographical location, strong network, a new neighborhood or a new city or a new country, emerging markets can definitely be an opportunity, a resourceful friend, teacher, mentor, definitely can prove to be a wonderful opportunity, internet and self-help books. So these are all different examples of opportunities. Now examples of threats, downsizing in your chosen field or organization, economic recession or off trends in your field of work, tough competition from young competitors with superior skills, experience and knowledge, limited advancement in your field, no recruitment by government or companies, social networking sites can definitely be a threat for youngsters who are involved in antisocial activities, mobile phones, high speed, motorcycles, friends having bad habits, an organization without safe working environment or an organization based on unethical work culture. So these can be all examples of threats. This is the short matrix. Now you can definitely write your strengths, weaknesses, opportunities and threats here and then you can formulate various strategies like opportunities, strengths, strategies. You can use strengths to take advantage of opportunities. Likewise, you can form opportunity weakness strategies, you can overcome weaknesses by taking advantage of opportunities. Then threat strength strategies, you can use strengths to avoid threats and threat weakness strategies, you can definitely minimize weaknesses and avoid threats. So this is how you can use the short matrix for forming various strategies for personal and organizational success. Now advantages of short analysis, it builds individuals or organization strengths, reverse or overcome individuals or organizations weaknesses, maximize response to opportunities, overcome or eliminate threats. It helps in identifying core competencies of an individual or organization. It helps in setting of objectives for strategic planning. It helps in knowing past, present and future so that by using past and current data, future plans can be chalked out. Thus it is a source of information for strategic planning for personal and professional effectiveness and success. These are the references for this particular work and I wish you a very happy learning. Thank you so much.


All right. Good morning, everybody. I'm awaiting... There's a few more people coming in right now. I was about to start having my talk about breaking down the silos. First, a small introduction. My name is Michel van Velde. I'm one of the co-founders of Wanshu. We're an advertising agency, advertising and digital agency from the Netherlands. We've been a long-term Drupal member of the community. Especially for about nine years, we've been involved with the Drupal project and been contributing in several ways. And one of our ways is that we share our knowledge on how we grow our company, how we work, and we want to give you all the insights that we have so you can grow as well. We started the agency nine years ago. We're with 40 people now based in the Netherlands and work for international clients. Just a few clients that we work for, ranging from Nike to Iglo and Medefarma, large pharmaceutical. What I'm going to talk about is not specifically tech or code, but more like a bit of history and a bit of what the future will bring us, and especially for Drupal. So let's start with a bit of history. It was 1980 that this guy, Tim Bernalie, created the Internet Protocol. Actually, we should all give him an applause because we thank our jobs to this guy currently. What a lot of people don't know is that he did it with this guy, Robert Gallio. They both teamed up working at CERN and they created actually what we now know as the Internet. And they started a revolution because we are now connected 24-7. In 1985, unwillingly, Coca-Cola started another revolution. What happened at the time, Coca-Cola, was basically selling less and less Coke. They didn't find a true reason for it, so they decided to change the flavor of Coca-Cola into what they called New Coke. And they secretly worked on a new recipe for months and then they introduced it. And that backfired on them. And in 1985, it turned into the consumer revolution. Because what the consumer did was they all went to the streets and there's videos online where you see people actually standing outside in New York pouring new Coke onto the streets and saying, no, no, no, we want our old flavor back. And then suddenly the directors, the board directors of Coca-Cola thought, well, okay, we don't own Coke. We don't own the flavor. It's the consumer that actually owns the flavor. And they were receiving about 10,000 calls every day of people asking, like, okay, we want our old Coke back. So after about three months, they decided to bring in, you know, Classic Coke. They introduced it back together as Classic. And that's the same brand we all know right now. It's still Classic Coke. And New Coke just went off the market.  This guy, you all know him, started the mobile revolution. Mobile was there in 2000. WAP was introduced, the WAP protocol. But the phones were not there yet. It was not user friendly at all. And then suddenly in 2008, Steve Jobs introduced the iPhone. And as a consumer, we suddenly got the possibility to share our dreams, our ideas, but also our remarks on brands everywhere, anytime.    So in terms of the consumer revolution, the consumer revolution was being enhanced by the introduction of the mobile phone. And not specifically the mobile phone as a general, no, the iPhone. Because the iPhone was suddenly really user friendly, you know. And it was possible for you with this iPhone to share your voice. And it became a really personal device because I was working at the time, back in 2000 already, working for Vodafone. And we installed mirrors actually in the shops so people could basically, you know, match their face with the type of telephone they were using. So this telephone is a really true personal device. And this true personal device is a part of our lives. You know, I think everybody here in here has a smartphone and a smartphone penetration is going up like that. So I'm already talking about the internet now. I'm talking about the mobile phone as a way of communication. And advertisers have been dominating this whole era, you know, by making it possible to make money, if you know what I mean. Okay, so I'm going to share you some advertising statistics. And you're probably all going to wonder where this guy is going to with this talk. I'll let you know in a second. Okay, so a few advertising statistics. Market share of online marketing rises last year from 34% to 38%. This at the cost of print, you know. Major publishers around the world are having problems right now, print publishers, because we're all moving over to the internet. Now print advertising, yes, dropped from 30% to 26%. Television and radio, funny enough, they kept their market share at 26% and 6% of all advertising spending. So there's a lot of budgets still going into TV and radio. And they're effective, I can tell you. TV grew her online marketing income, you know, by 70%. That's pre-roll bannering, pre-roll advertising in front of, like, small videos they're sharing via the internet. Why? Why is it growing so fast? Well, that's easy, because all millennials are now watching TV shows on their laptop, tablet or smartphone. Search, Google Search, has a 42% market share in online marketing and that's huge, you know. And display, like in the banner advertisement, you know, that rises from 27% to 42%. And although everybody says, you know, it's not effective, I can tell you yes, it is effective, but in large numbers, especially when you use retargeting. Okay, now some more statistics. We're talking about a lot of channels here. 22% of all companies integrate social channels in their offline advertising. So you have a poster. And I'll show you in a second that most of the people, you know, who do outdoor advertisement or toilet advertising, you know, and they don't use socials in there. 29% of all companies think that their online marketing is integrated with their online marketing. That's not a law, you know, there's a lot of work to be done there. And 90% of all advertisers has no call to action in their offline marketing. And 85% of all Drupal agencies, that's an interesting one, you know, this is cross overcoming, 85% of all Drupal agencies focus only on Drupal, while the consumer and clients demand an integrated approach. So, and I'm talking about silos, you know. When you grow up, you know, you are learned to think in silos. You know, you place people in a certain silo. But when we started the agency back in 2006, we were being told, okay, guys, you should start an internet company.  I want to combine advertising and internet. So, advertising and digital says, no, no, no, you can't combine that, you know, because people don't understand it.   So, when we think in silos, you know, we have a major problem because the consumer doesn't think in silos anymore. And I make a statement here that silos are made for farmers, not for marketers, because the consumer is going through all channels, you know, and why should we, you know, as an agency, you know, just focus on one channel? And I'll show you some details after this slide. You know, this is something to think about, you know, if the consumer goes through all channels, through all silos, you know, why just focus on one? You know, that will deliver a lot of problems. And I'll show you that even the big brands make massive mistakes because they think in silos. The examples I'm going to show you right now are Dutch, so I'm going to translate them for you. This is a major airline company, and you all know it. This is Qatar, Qatar Airways, you know. And it says here, book a dream flight to your destination of your dreams. You know, when you really look careful at the advertisement, you know, and it says flights, you know, from 16 of June 2015 and some really scribbly words down the bottom. You know, in terms of copy, this is a very bad advertisement. Why? Well, that's quite easy because you need to read the scribbly lines that as of the 16th of June, you can fly from Amsterdam to your, you know, destination of your dreams. You know, because it's just basically a bad advertisement. Okay, so if you look at the design, you know, and this is where our direction. You know, this is the first remark I'm going to make. If you think in silos, you get problems in terms of our direction.  But if you make the crossover to Qatarairways.nl, you get automatically redirected to Qatarairways.com, and you end up right here. So this is truly, how would you say it, a modern way of promoting the Qatar brand. So let's go back. This is about 1950s, 1960s, and you come and you land on this page.  So the crossover from a print campaign onto a very new website is not done properly. And this is where Drupal agencies, who specifically focus on Drupal, have a problem because they ask you, let's build a website and here are the visuals. As an agency, this is one lesson I want to give you, is that as an agency, you should demand, okay, how does the outdoor campaign look like? You know, where is my traffic coming from?  Who is in charge?  You know, it's like, okay, we can't work with this. You know, it was a true design agency, really traditional, focusing on print, had no idea how the internet looked like. So, and then we had to discuss with our clients, yeah, you have to use the design, so we can't use it, you know, that kind of stuff you don't want, definitely not, because those are the discussions, you know, which are not fun to have, you know, you want to work on results, that's what you're aiming for.  No, I want to know to which islands you're flying because your poster is telling me that you're flying to some really cool islands in the Pacific. Never could have find the destinations they were promoting. They lost me as a customer there. Okay, so the big ones, you know, they make mistakes. Here's an example of Coca-Cola. I was in London the other day and, you know, taking the tubes and walking around there and standing in front of this beautiful campaign. Yes, in terms of art, in terms of copy, it's just brilliant.  No, visit Coca-Cola.com for more, I don't know, there's nothing in here just purely branding, you know, and when we go back to 1980 when Tim Berners-Lee found the Internet, he created a revolution. Why? Because advertising suddenly became measurable, you know, and interactive. So if Coca-Cola would have asked me, you know, to go on my mobile and serve to a specific website, you know, a landing page with this campaign behind it, they could have placed a cookie on my phone, they could have interacted with me, I could leave my email address and they can start interacting with me. They didn't, so they lost me here.   And that's what the Internet is all about, it's about interaction, it's about, you know, engagement, you know, but they don't do it. So you, as an agency, you can start, you know, asking questions, you know, if you get designed, delivered by some sort of advertising firm or you have to build a website or anything, you say, okay, what do you guys do? And then suddenly you become in charge, you can become in charge of the campaign and you say like, okay, you know, how are we going to make the crossover? You know, if I have to make a mobile responsive website, you know, and you have an outdoor campaign, how does it work? You know, and there's a lot of techniques. We were actually the first agency in the world to use QR codes, you know, and all bloggers around the world, you know, they're laughing about QR codes now because they say they are ineffective. Well, that's bollocks. We use QR codes and we publish them for the large publisher in the Netherlands, Sanama, and they are truly, truly effective. The problem is that bloggers don't want to write about it anymore because they invented it, you know, they were writing about it in 2008. You know, now seven years later they say, no, I'm not going to write about QR codes anymore because it's all news. You know, but they're still effective. One of the few ways to make a proper crossover towards a mobile website, you know, but there's NFC as well. Unfortunately, Apple is still blocking it. It is within the iPhone 6, you know, but there's no AP available, you know, but on the Android phones, you can easily cross over now to a mobile website, and then again you can interact.  So if you look at all channels, there's several ways to facilitate crossovers, and you can do it in terms of art, as I've shown within the Qatar campaign, but you can also do it in copy-wise. And I have to translate this for you. This is a campaign which is running right now for the largest real estate agent in the Netherlands. It says this is an online real estate agent, and basically it's making a statement against the traditional real estate agents because they say you can give the tour yourself, you know, basically you send us some pictures of your house or we publish them online and you do the tour yourself. So their statement was, giving the tour yourselves, well, don't let them fool you.  So you can save a lot of money, and I mean a serious lot of money, you know, by selling your house online via an online real estate agent and not via a traditional real estate agent who's doing the tour for you. So we decided to make copy the leading example, you know, through all channels. So this is a sign you put on your house.  So basically what we've done is used the same visuals through all channels, not like Qatar, you know, making, you know, mistakes within crossovers. No, through all channels, you can do it copy-wise, you can do it design-wise, and this is how we did it. Okay, so how is this process work? Oh, yeah, sorry, you've got a question there. Sorry, a little question. I didn't see the URL on the live sign. Is that a choice? It's just at maglaslant, not maglaslant.nl or something? Yeah, yeah, it's maglaslant, but it's the number one real estate in the Netherlands. Everybody knows it. Yeah, and basically most people use it as Google. Yeah, and the problem is, you know, we were thinking about, we've been thinking about QR codes, we've been thinking about NFC. The problem is, is there always about four or five meters high the signs so you can't scan them, you know, so we've been thinking about it. And if we choose to use the logo on the bottom and not .nl behind it, you know, we could have done that, but that's not according to the logo house rules, you know what I mean. All right. So our approach, the funny thing is, is probably you use it all the time, we work according to Scrum. You know, Scrum is a way of working, you know, in terms of web development. We also use it by creating advertising campaign and that is completely new, because normally you get a brief, you know, and then you have to create a concept and some copy and then you have to pitch it and they say, yeah, it's great, let's do it. You know, but we've decided to use Scrum within advertising and creating advertising campaigns as well. So throughout all channels, we use Scrum, so I advise you to do so as well, because it's way more efficient and the funny thing is that your client is being involved and in the end a lot more happier than you presenting something and now it's become a combined idea of you and your client. So use Scrum. Okay. So when you look at the process, it all starts with strategy.  The first thing I'm going to ask them, what's your business goals? And they look like, why? Well, I want to know, so I can tell my developers what your goals are so we can meet them.  We want to meet your targets, because if we reach your targets, you know, then you are happy. Now, and a while ago, we were pitching. I don't like pitches, but yeah, it's a part of the game, because I want to collaborate on the basis of Scrum. But in the pitch process, I called the client and said, okay, what's your budget? We have to build this huge website. And I asked them, what's your return on investment? You know, what's your business plan with this website? And they're like, we don't know. So we started thinking for them, you know, what their business plan was, presented a design during the pitch, but also a business plan on how to create return on investment, you know, within the next three years. That made them happy. We won the pitch. So it all starts with strategy, then comes concept, and then you start thinking about channels, you know, about, okay, is it advertising, is it web, is it mobile? And we use an agile way, you know, in Scrum, we start creating, developing, and we launch it. And then it's always measure the results. Why? So you can improve what you've done. You always make assumptions, you know, along the way, and you've got to measure all your assumptions. And I mean, every journey you've been creating, measure it. There's tools for that. Going back to the strategy bit, have you guys heard of the UX Canvas?  You know, it's a really fun session. You sit down with them with sticky notes and stuff. Okay, give us your top three problems. Come, let's come up with some solutions for that. For those three major problems, what could be a solution? What are your KPIs? You know, what's your USB?  That's really important information if you want to create a campaign or a website or any form of communication. What's your competitive advantage?  What are your client segments?  And this is the basis of every customer journey. What channels are you using currently? You know, and what channels aren't you using? And these are the questions, you know, they don't like to talk about.  What's your global cost structure and what's your income model? You know, and they're not used to these questions. Guys, we just asked for a website. Yeah, but we want to deliver results by creating a website. You know, the website is just a tool to create results. And we want to know which results you want. So, from here, we go over to the user-centered design. And this is... We're not doing everything all the time. This all depends on budget. But have a look at competitive analytics, determining the target audience, specific target audiences. And then for every target audience, you create a user scenario and those user scenarios, you will basically create on your website and through all channels. So, if I have... I'll show you a user scenario later on. Content analysis, process mapping, side mapping, wireframes, design, prototyping, user test, and a review. So, it's all about, you know, three phases. It's about the discovery phase, the concepting phase, and the testing phase. Testing is a really, really important bit. So, let's have a look at a customer journey. This guy wakes up, or girl, I don't know, 7 a.m. He wakes up, gets ready. And the funny thing is that when we worked for Sanama in the Netherlands, which is a really large publisher, they have this news website. It's called Nupent.nl, or now.nl. And what they've noticed, you know, that their editors always started at about 7. So, the first news would be online at 7.30. Because at 7.30, people would be either commuting or in the train. But suddenly, they saw this huge peak, you know, in traffic, at 7 o'clock. And they couldn't determine, okay, where is this peak coming from? You know, and then they found out, there is some research, is that, and I definitely could guess about 80% is doing it as well, 80% of you guys are using your mobile telephone as an alarm clock. So, you go to bed, you put your alarm clock on, put it next to the bed, in a charger, and early in the morning you wake up. So, the first thing most people do is grabbing the mobile telephone and read the news. But at 7 o'clock, there was still all news on it. So now, the editors have to really work early. They start early, so at 7 o'clock, the first news headlines should be online. So, that's basically the start of a day. So, this is your first touch point.  At 2 past 8, he drinks some coffee, reads some news, newspaper, traditional newspaper, and checks his email. Then he drives to work. He uses mobile telephone for navigation, and he passes a lot of outdoor advertising spots. At 9 am, his work day starts using a tablet and a laptop, a computer, and at 12 pm, he eats this, well, I think it's a cheeseburger, and reads some magazines at his office. At exactly 2.48, he takes a break, eats an apple, uses his mobile telephone to check his socials, and then at 5 pm, he probably works for the government, strictly, he drives home, uses navigation again, passes some outdoor signs, and at home, uses his tablet, and just before that, he reads a book or a magazine or anything. This is a journey, and you can identify a lot of touch points here. You know, and those touch points you can use in your communication. In the Netherlands, we created a Roadworks campaign. This campaign, we won a lot of prizes with it, because we introduced social to interact with people who were driving on the highway, from Utrecht all the way to The Hague in the Netherlands, and that is one of the major arteries in our road network, and they were about to close that highway, going from three to two to one lane, and then one weekend, just fully close it, and then back to four lanes. What we did, we created this campaign targeting several types of audiences, and we have this model for this, and as we call it, the gift model. So, we created several personas, and sorry, this is still in Dutch, because we've used it, I'll translate it for you, so right here, you have your personas, and these are the daily commuters. It was a summertime, so we had a lot of tourists on the highway as well. Truck drivers, we had the press, and we had employees. Never forget employee as a target audience. Really important, because they're ambassadors, you know, they go to the weekend, they see that parties and telling about their work and stuff they've been doing, and they always get questions, okay, so what's been up to it. So never forget your employees as well. So we defined goals for every type of personas, then we created, we found out what the informational needs were, then their functional needs, and what triggers them. Really important is to know what triggers them. If you know the triggers, you can act on it. So this is what we call the gift model. Really handy tool, really nice, you know, four-hour session with your client, and you can really map all the goals, the informational needs, and the functional needs. Customer journey mapping, really important too. So if you have, we used the AIDA model. I don't know if you know the AIDA model is attention, interest, desire, and action. Okay, so how do we get attention? How do we get interest? What are the desires and what are their actions? So this is also a nice session to help with your clients and walk through all your personas and follow the AIDA model. If you look at a customer journey, and I'm talking about customer journeys here and the way we interact and we use websites for that, we use mobile telephones and stuff, but there's a whole lot more you can challenge your client with. Take for example this. This is KPN, a large telecom provider in the Netherlands, and they send bills to you, like every month or so. A bill is a really easy form of communication because every month you get one. It's not funny to see how much you've been calling, but it's a way of communication as well. And do people really understand their invoice? Sometimes it's just a mess, you look at it, I have no idea what I'm looking at right here. So service design is really, really important throughout all channels. For example, I'm a Vodafone member, yes I've worked there so I'm still a Vodafone member, and I was over in my budget, and they sent me an SMS saying, hey Mike, listen up, you're past your budget now, we have to charge you a little bit more, sorry for that, but be aware that if you start travelling, it'll cost you. Well thanks for that Vodafone, I'm really happy. Service design makes you happy along the way. Cashiers, how does it work in store? Nike for example, you have this really beautiful outdoor campaign, you go to your mobile telephone, you learn about your shoes, like wow cool.  So all those questions, if you ask your client, how does your customer journey look, and is your service design through all channels in an optimal way, performed or done? How does your call centre look like? I had some interactions in the past with call centres, you don't want to believe what happened, they didn't make me happy, they made me angry. So it's really important that you look at service design as well. But service design is not about thinking, it's about doing. So challenge your clients, challenge the branch you're working with to think about this, because it all affects the results of what you've been doing. If you've been building that website, and the service design sucks, or their campaigns are not in line with your website, you will never reach results. And the problem is, when you don't reach your results, they start looking for another agency. Because they blame you, they will never blame themselves. Never, they won't do that. So that's the problem. So service design thinking is doing. And now back to Drupal. I'm talking about advertisement, I'm talking about marketing. What is Drupal actually doing to become a player within this field of marketing? What kind of modules are we producing to help understand the clients' needs, to interact with those clients? Are we targeting them? Are we targeting? Personalization? Web optimization? Are we building that? Or not really? There's one party that's doing it, and they're doing it well, and it's Acquia. It's not open source. And Acquia has moved its way into the Gardner Magic Quadrant. Why? Because they understand the needs of the consumer nowadays. What we call always connected consumer. The always connected consumer is out there. He has a voice, they want interaction. And brands want to interact. They also want to measure. They want to measure results. And they want to personalize. Because as a consumer, I'm not interested in advertisement or content about baby nappies and stuff. No, I'm not interested about that. No, past that stage. And that content personalization, there's a couple of companies who are truly, truly focusing on it. And that's Adobe, and that's Sidecall. And they're up there. And Acquia is competing with them. And I can understand why, because I've been telling you guys, is that the customer joining us through all channels and we want personalized content. We want it targeted. And Acquia is doing it. But what does Drupal actually doing it? Why is Drupal not right here? And is Acquia there?  Coke started a consumer revolution. And maybe we should start an open-source marketing revolution. Maybe we should work and combine and work together, you know, to make Drupal into an optimal marketing tool. Because it is all about communication. A website is about communication. Even an intranet, or an e-commerce platform, it's all about communication. It's all about marketing. It's all about making crossovers. For example, you know, you published this new column on it or some new articles. You have to make people aware by email marketing that there's new articles on your website. And how many times those articles are being read? You know, is it personalized? So I think we should change Drupal, you know, and go fast forward and make sure that we can beat these guys up here. Adobe and Sitecore either together with Acquia but also Drupal itself. And that's basically what I'm here for. It's basically, guys, I'm reaching out to you to start thinking in a new kind of way, a marketing communication kind of way, thinking about all channels with your... so you can reach results. But also think about the fact that Drupal is lacking now the tools that those marketers need to create those results. You know, and there's a lot of work to be done. Yes, AcquiaLift is doing it. Have you guys been visiting your competitors? Events of Sitecore and Adobe? I was there. I was at the Adobe event in London and I was shocked. Yes, I was shocked. It was so interesting to see. For example, Adidas, they work with Adobe. What they've done they created they had a new shoe so that they're outdoor campaigns with crossovers and then you have this website and the web is being dominated actually by Google by basically Google results. Everybody's searching Google now to find the product. So the actual website is not dominating anymore. It's about landing pages. So what did Adobe do? They created landing page optimizer. So it's a tool. You start creating a landing page. Then you go to the Adobe Creative Suite where all your visuals are in there which are automatically linked to their analytics program and you could say which visuals have been the most successful in terms of click-throughs. So we've got three visuals of this shoe and I could click on all three of them but the analytics says now you have to choose this one because your click-throughs will be enhanced using this visual of this shoe. So you click on that one and then what you do, this tool is really awesome by the way, you type in your competitors and they start browsing the internet for landing pages of your competitors looking which kind of keywords they were using to promote their shoe and their prices and then you can create this optimum landing page within minutes and start competing with your customers. Can we do this with Drupal? Not yet. But this is what the big boys want and if the big boys want it it always goes down and then all major companies want it. So landing page optimization those tools we should work on and that's what I'm addressing. I hope this presentation has given you enough insights in the way we think as an agency, the way we work as an agency and I hope you're going to adopt it as well. Start challenging your clients with all the questions and all the stuff I've been telling you and you'll see you'll get the results which they need and they'll love it and they'll love you for it and they'll probably put a lot of more work into your company as well. So that's it for now. Let's work on it and maybe start a discussion online about how we can create those tools and see if we can get Drupal in the Magic Quadrants as well. How cool would that be? The first open source project in the Adobe Quadrants. That's awesome. Thank you very much. Any questions? I'll be around here all day so if you come up with a question later on, just let me know. Thank you very much.


At 29 to 32 weeks the baby weighs in between two and a half and three and a half pounds. The baby at this point has reached what we call viability, which means it has the capability to survive. It's continuing to get bigger and stronger. It also is starting to practice breathing and the way a baby breathes in utero is it breathes in and out amniotic fluid. The baby's lungs are getting ready to exchange oxygen. The baby's still moving around but it's running out of room so it may not have as big of movements at this time, but you'll still be feeling about five movements an hour except for when the baby's sleeping.


Okay, one o'clock rock, he run Think Tech, Think Tech Global, I'm Jay Fiedella, and the fella next to me is Richard Wertheimer. He's an investment advisor with Morgan Stanley, and much more. And he is a very close friend of our host, Crystal Quark, very close, very close. More than? Yes. Usually friends. That's debatable. I think she might have a more contractual... Yeah, okay, well, all right, but whatever it is, it's close enough. Anyway, so we're going to talk about Go West to China Young Man today. And indeed, you know, Richard did do that. It's one of those great stories, which I saw as I edited the footage of some on-location footage we took at the Harvard Club back in, I want to say May, it might have been April. And it turned into a really great discussion with Richard sort of explaining where he'd been and what he'd been doing for the past, how many years, 30? 32 years, yeah. 32 years, early 80s. And so I wanted to recapture that today and sort of introduce him to you so you can appreciate a guy who did what I admire very greatly. He picked up sticks, he went to China, an American adventurer, something perhaps we should all do, yeah? Yeah, I definitely agree with that. I think, no matter what you're doing, whether it's going to China or going across the street, it is important to try different things. I had the benefit of being young and, and I know the word is maybe full hearty or brave or, you know, foolish or, I think naive is probably the better word, and just decided to go and went, went for it. So what made you make this decision? It's important for them, they should know. To frame it. I guess I had the, I was lucky enough to spend a year in France and I came from a humble background in Brooklyn, New York, which didn't really know much about the outside world a bit, but living in France really sort of, you know, opened my eyes to the possibilities of language and culture and just as a big world out there. And as a youngster growing up with Vietnam in the background, I was always intrigued by Asia and Japan was obviously rising during the 70s and 80s and so my attention was drawn that way. And for some reason, China just was one of these big unknowns. It was huge sort of old culture and Japan seemed like it had already been, already opened up and, you know, there was a modern-day Marco Polos were already there. And so I thought, well, let's learn Chinese and go to, a better way to do it than just to go there and do it. Was it in that order, learn Chinese first and go there or go there and learn Chinese? No, it was both. I think it was both. The order, having lived in France and understanding it to really learn the language, the best way to do that is to actually, it's to be an enabler when you go. Correct. And it's fun. It's more interesting. It's more interactive. I'm definitely that type of, you know, I'm less of a, more now I'm more of a, I can do the books, but at that age I was not as interested in school. And so when I was done with high school, I decided not to go to university. I just basically bought a one-way ticket and went to China or tried. Wow. Yeah, that was... Did you have a plan? Did you have a job, for example? No. No, I had no job. I didn't have much of a plan. I just thought I would wing it. Again, I think when you're, when you're younger, I don't think you think about the consequences of your actions because I seem to have that conversation with my kids daily. They're trying to teach you the same with difference. Yeah, but it's... And you kind of hear yourself in the background going, it doesn't... They're not going to get it. You didn't get it. Why would they get it? And, yeah, so I just kind of showed up there. I remember being on the flight over and I think the stewardess or flight attendant asked me, you know, where are you going? Where are you going to live? And I said, I don't know. You know, I was just going to sort of figure it out. They have youth hostels here? I hope... I mean, I might have had the name of a hotel or something. Yeah, but it wasn't hard. Yeah, it was starting from a low base. And so that was really the beginning of it. It was an adventure. That's what it was supposed to be. And those are great memories. There were difficulties and a lot of unknowns, but I'm still here. And, you know, I picked up a couple of things along the way, hopefully mostly good things. Now, I remember from making the movie and remarks at the Harvard Club was that you could only stay there for a certain time before the Chinese government decided that maybe you shouldn't be there. Yeah, back in those days, and I didn't know this. I didn't do a lot of research on it. It was, China was still fairly closed. And in order to go, you had to be part of the university program. So when I went there, I stayed for a little while and then I found out that I had to leave because I wasn't part of the university program. There were a couple that had arrangements, but I didn't go to university. So I just remember asking the... They said, so you're going to have to go to... So I want to learn Chinese. You have to go to Taiwan. And, you know... We're going to do this. So this is a memorable thing. There was this conversation where they said, Richard, you're going to have to leave now. And he said, we're not going to go. And they say, you have to go to Taiwan. And you say, Taiwan? Well, I don't want to learn Thai. As in Thailand. Yeah, I didn't know the difference. I wasn't really sure where Taiwan was. So, yeah, they... I ended up in Taiwan. It was great. A lot of folks back in the old days, a lot of sonologists and just guys who were interested in China ended up in Taiwan because that was open. It was free. You can learn the language. So that's where I ended up. And then eventually when things opened up, which was pretty quickly, I was able to go back to China. Oh, is that right? Yeah. But I spent a number of years in Taiwan, which was great. Very different. It's a wonderful place. People are super friendly and nice. And particularly now, China has changed and there's a lot of... So how old are you in all this? You say it out of high schools. I was 19. 19? Yeah. And by yourself? By myself. Yeah, on my own. How many people do that? Do you ever feel, at least in those days, a lack of security, a lack of safety, a threat in some way by being this howly guy in the middle of a, you know, of a Chinese society? Actually, I felt more threat in New York, I mean, to be honest. I mean, that, you know, sort of tongue-in-cheek, but really, it's a very safe place. It still is. I mean, whether it's Taiwan or Hong Kong or even China, China is down a little more chaotic, but it was very structured and very controlled. So there was no danger in terms of, there was a lot less danger from a personal point of view. The unknowns were the things that were, the things we weren't familiar with. That was the fun part. See, no, I never felt that at all. And, you know, I think that even to this day, the kids walk around in the streets, you know, young kids going to school, taking the subway by themselves. So from that point of view, there wasn't that much. I mean, in the beginning, maybe a bit apprehension, because you don't know, but you quickly get a sense that that wasn't the danger. It was the danger of just trying to, the challenges were, how do you get yourself understood and talking to people. English was a lot less prevalent than it is now. But there's still, Did you find you had a skill with language that you could pick up? When I was in France, I had a good knack for languages. I pick them up fairly quickly. And I've got a really good ear so I can imitate well. And that was part of the fun. So like anything, learning language is about time and interest. And if you have the two, if you have to put the time in, and if you're interested in it, then it's great. I think that's an easier way to do it. It's not forceful. I was 19. I was interested in meeting young ladies. Absolutely. That was one of the incentives. I mean, back then, sure. I mean, it was not being able to communicate with people and particularly wanting to find girls and have fun. That was a big incentive. I was 19 in China. Even now, I mean, it's different though. It's a very different animal than what it was back then. Then it was, particularly for China, it was like going to the moon. I mean, it was a completely closed society. The experiment, the communists had been running in China. Very different from now. Now it's a very different animal in terms of what the excitement is. But then it was very super interesting. It really was like you were in this planet. It was in transition. It was transition. It hadn't even started. It was just starting. So you still had that old closed system where people tended to dress the same. They looked the same, same haircuts. The market economy hadn't taken off. It was still very closed and very regulated. How are you living? I mean, you're getting money from home or do you have a job? Eventually, well, when I got to, after I had enough money in China, eventually I went to Taiwan. I got a job working at a trading company called, I'll never forget it, Atachi. Not Hatachi, but A. The Chinese work? Yes. Oh, just for A as opposed to H. That's how the Taiwanese did it. And it's the trading company. I think they made irons and different type of... So you were driving a taxi also. Eventually, over the years, about a year or so, maybe two years into it, I worked for a number of different companies and I ended up going back to university. I took the entrance exam in Chinese, which I failed miserably. They thought I was socialistic. I didn't want to be with foreigners. You go through this... I didn't want to fail. Well, I think they wanted me to fail, but they wanted me to... Well, I think they were confused as why anybody would want to be in... why a Hollywood would want to go to a Chinese university, not with other Halleys. And that was the difference. For me, it was about language more than anything else in culture. I wanted to be with... I spent years of trying to be more Chinese than the Chinese.  You know, it's okay. You know, after you've been drinking snake blood and snake bladder and all sorts of weird stuff. But I can still do it, but you realize... I'm from New York. I'm a New Yorker. I like a ham... I like a good, you know, a good Pastrani sandwich. There's a place in Beijing, by the way, called Frankie's. I don't know if you're... I don't know. Frankie's is a hamburger joint. Okay. It's really wonderful. Okay.  I mean, it's... But back then, you didn't have a choice. There was no Western... I mean, there were very few outlets. Taiwan was the same thing. Hong Kong was a bit different because it had been, you know, controlled by the British and it was that much more international. But I didn't want that at that point. I wanted to learn as much as I could about China. And Mandarin has spoken in China. Correct. And Taiwan. Correct.  Rugby team. Rugby. Yeah. I played rugby in France. Football. Yeah. Well, I actually... Rugby. Rugby. But they... Yeah. So I just... I guess at the university, I met some folks and I played rugby and I ended up playing for the school team and then I ended up playing for the national team, which sounds better than it is. They're not bad, but it was more for the experienced meeting people and really... I friend of mine had a cab, and he let me drive one and I ended up driving, you know, becoming the first and my guess is probably the only foreign taxi driver in Taipei. I got stopped at the same red light twice by the same policeman with no license, as you can imagine. It was an interesting conversation. The first time wasn't so friendly. The second time was friendly. He's getting used to you. He's going to be you again, going through a red light. These were different days. There weren't as many cars in the road. Again, things have changed dramatically. You can't do that now. But back then it was the wild east or wild west. Yeah, but you're right. I think it's a really important point. Over 30 years, over 30, whatever years, things have been very dynamic in Asia. And luckily, there haven't been any major wars in that period of time. So there's been incredible economic activity and growth. So you were there during the period of growth and kind of coming together of Asia, a lucky time. It is almost hard to put into words how dramatic that change is. And often, I have to bite my tongue when I'm with people in Shanghai or I spent most of my time in Shanghai in Beijing or just around China.  It is phenomenal. It's beyond belief. What they have done is really it's... That's great. You're telling the Chinese how their place has changed. That's a different conversation. When I tell people, so you've been, do you speak Chinese? Yes. You've been in China for how long? There aren't many folks. I was part of the first group. I wasn't the first group. There was one in front. But I was basically that second wave of foreigners of the U.S. nationals because there was normalization of relations with the U.S. that went in. And so when I tell people that I was there that long, often some of these folks, it's a very youthful conversation. They're graphic. They're graphic. There was a big part of it, at least. And they are... They're like, you were there before I was. Or a lot of folks that did the opposite, they ended up going to the United States. So I'll meet... I was in China while they were in the U.S. and I'll know things about China in some levels in some ways more than they were. We're going to take a break. Okay. That's Richard Wertheimer. He's with Morgan Stanley, an investment advisor. And he did go west to China, a young man, as a young man. And we're here on Think Tech Global. And we're going to take one minute and come back. We're going to find out how this all translates to today's younger generation. I'm so excited to hear about that. Be right back. Welcome to ThinkCatHawaii.com. This is Johnson Choi. I'm the host for the weekly Thursday, 11 o'clock show, co-ation review. See you next month. Hi. My name is Kim Lau and I'm the host of Hawaii Rising. You can watch me live. Every other Monday at 4 p.m. Aloha. Hello. I'm Patrick Bratton. I'm a host of Global Connections. I'm also a professor at Hawaii Pacific University. And my show and some of the other things that we do is show soft the collaboration that we have between Think Tech Hawaii and Hawaii Pacific University. So I look forward to seeing you and talking with you about a lot of issues dealing with Hawaii, the United States, and the world. Thank you very much. Thank you so much. Okay. My name is Richard Wertheimer, a China expert.  No. I think I'm a... I would say I'm a student, a long-term student of China. I think using the word as we were just talking, expert I think is dangerous because it's a... In any place, particularly a country as big and as complicated as China, to say you're an expert on it is I think is dangerous. But yes, I've been looking familiar with China. What I get is you're a guy who is adventurous and curious and willing to go all in in order to connect up with a given culture, especially a culture outside the U.S. and so you immersed yourself. You really went to some length to immerse yourself. Yeah. I did. I mean, that was part of it. Part of it for language reasons and also cultural reasons. I didn't want to spend time with fellow Westerners. That was... Well, that was why... You could, and you could still learn a lot and have a great time. My path was... That was my intention. You almost have this Marco Polo syndrome in China and Taiwan as well where you think you're the only one there and you would see another foreigner and you'd be like... I thought I was the only one. Or you would just... You'd blank him. You'd ignore him. He doesn't even exist. There's a lot of romanticism with China. Obviously, that has completely changed. I mean, now, the China today is a... The changes are a problem. Yeah. Well, it's not just Western and international now and still very Chinese, but it's something new. It's the future.  Because it is, in many ways, the future. I think not just the US, but I mean, I think most of the West, I don't think they really fully appreciate it. We don't have time to go into it right now, but when I made the footage, when I edited the footage of Richard's talk at the Harvard Club, there were some really sophisticated points you made about exactly how the politics works, how the public thinking works, how the leaders relate in order to the population, how they try to stay in power. You made some really interesting statements about power and how people need to stay in power, what they need to do to stay in power. Things that we in the US really don't think about, don't know about. So that level of sophistication... And we're going to post this show as edited on OC16 next couple of weeks, so you should look for it. So anyway, so now you're in Taiwan, and somewhere along the line you wind up in Hong Kong. But in Hong Kong, they speak neither Thai nor Mandarin. They speak Cantonese. They speak everything, but you're absolutely right. It is Cantonese. Yeah, I had spent a number of years in Taiwan and China at that point working the financial services business and then ended up in Hong Kong. At that point I was already developing my career and Hong Kong was the international city. And as an international city, it had obviously Cantonese, but it's English. The British were still there. It was still a British colony. It was a very easy place to live. Things worked. It's the hardware versus software model. Like in China, they have all the hardware, but the software is still being developed. Whereas in Hong Kong you've had 150 years of that software development. So it's an international city. And so I ended up in Hong Kong. No, I could not use my Mandarin. I mean, it's quite funny because when I first got there, as a lot of us did who were from China and Taiwan, we wanted to use our Mandarin. And you would go into a taxi or you'd meet people and you'd open up and you didn't want to speak English because you wanted to use your Chinese. You'd spend a lot of time on there. And people wouldn't speak to you. They actually lived down because they lived down on China. But in those days, Hong Kong was the rich cousin, the small man, the Chinese were poor country bumpkins. Today, when I go to Hong Kong and I speak Mandarin, all people want to do is speak Mandarin with me because the position no longer there. This is a Chinese colony now or a Chinese territory. They know that soon enough they're going to have to speak Mandarin. Well, it's happening now. I mean, and you could, for better or for worse, it has changed. I mean, this is, things change. And the wonderful thing about having spent time in Taiwan and China and Hong Kong and having seen, things do change.  And it's not necessarily the way it is. If you look at history, I mean, there's always changes inevitable. And so you need to be prepared for it. And the Hong Kong people are dealing with that right now. Are you saying that Hong Kong is going to be, as I expect anyway, swallowed up into China? China is, there may be uses to have Hong Kong look independent to a certain degree, but at the end of the day, we swallow it right up. Absolutely. I mean this, I don't begrudge them. It's theirs. You can be all nostalgic for the old British days or the colonial days, but the reality is, it's the Chinese, China controls it. It is happening now. I don't know if the analogy, like the frogs in the water as being boiled is the right one, but it's happening now. If you're there, the fabric of the place is changing. It's like any organization, country, the top, the folks that control the head man sets the tone, and that's it. And that's what we're seeing, is that the fabric, I think, of the place has changed. You were there for the umbrella. I was there for, I actually was, not the day of, I mean, I was still living there, but I think we were in New York at that time for some reason. I can't remember some, we wanted to be there, but I think we were glad we weren't, because it was, as well meant to, in the 97 you were talking about, right? Yeah. Because it rained like. No, I mean, the umbrella people in the street. Oh, there. I was there. This was about two years ago. Two years ago. Yeah, I was there. That was strange. I think, unfortunately, you know, my heart might go out with those folks. I think it's just unrealistic. I think they need to wake up, and this is, you're, this is a fit of complete. You can't change China controls Hong Kong, and as time goes on, it will be more and more within China's orbit. There's a sense of manifest destiny there, and you know, I don't want to get too much into this, but there is other things to talk about. But, you know, we've had the whole South China Seas business going on, with the tribunal and the Hague, and whatnot, a decision that, that it runs against China for a lot of reasons. But it seems like, to me, China sees this, that also is a manifest destiny thing. Historically, although it's a little concocted, historically, they think they own the South China Seas, and they want more territory. They want more power, hegemony. And they're not going to stop, and maybe at the end of the day, whatever the Hague says. Yeah, I think that's true, but I think, as I mentioned in the talk, it's, the thing you always have to ask for China, at least what I look at it, is what is the motivation to keep, or what is it that keeps the party in control? So everything starts from that. It's less that they're looking to be territorially expansionist, they won't have confrontation. It's more about, what do we have to do to appease the masses, to appease our people, and our constituents, whoever they are, so that we, the party can justify our having control of the country. I think it starts from there. So that's always the first question you have to ask with anything, particularly international related issues, is that's what's driving it. It's not that China has some desire to go global. I mean, I remember I was in Hong Kong, we were looking, I was at the George Washington aircraft carrier with a friend of mine from the embassy, an American chap, who was part of the first group of students to go into China. And we were talking in Mandarin with, there hadn't to be a Chinese PLA, a senior admiral individual, we didn't know that at the time, exactly who he was. And so we started chatting, and one of the two things happened, one thing he said, this is a few years ago, this is before South China Sea, but he was adamant that having the American involvement, that sort of packs for mana, to keep things stable was more important. Now that's changing a bit as China sort of grows and becomes economically and politically and militarily stronger. The other thing was fun with that event, so here we are, too, how he's talking in fluent Mandarin to this admiral, we come off the boat, and because nobody was with him, and you could see his handler was looking at us going, uh-oh, he's been compromised, you know. Get that man changed. Right, right. So it's pretty funny. But yeah, so I think some of, I mean, this is real, but I wouldn't put too much emphasis on that expansion. I'm not saying that the United States doesn't, shouldn't, or the rest of the world, pay attention and meet those challenges, but in a, I think you have to put it in context. Yeah, you have to understand it. You can't stand back like Donald Trump and look at this mono-dimensional kind of look at it. And that's the point you made at the Harvard Club, too. The leaders in China, just like the leaders in this country, have constituents, and they play to the constituents. Yeah. Maybe in a different way, but it's the same thing. It's a different, I mean, they have a contract, a little bit different than what we have, but you know, there's some similarities, I guess, but it really is, as China has been transitioning and the economy is growing at a certain pace, it basically keeps people happy, but the contract is growth for political, for survival. For political involvement. So you're not really part of the political process. You don't have the rule of law is not really carried out. Maybe it's in the book somewhere, but written on a piece of paper, but it's not actually implemented. I think that is the difference. And so, and that's the real, as I mentioned in the talk, China's going to have to figure out how to manage that. My view is that they're going to continue on keeping their foot on the gas pedal to keep the economy growing until they can figure out how to make that full transition. Very interesting to watch, which takes me to my last question, my last series of questions. You know, it's Richard Wertheimer and it's 2016. And Richard Wertheimer is out of high school, he's 19 years old, he's spent a little time in Europe, maybe he opened his eyes and now he looks west and he looks to China as another adventure, a way to immerse himself in another culture and really, you know, live life to the fullest, if I can say that. Does he do that now? Is it different now? Absolutely. It's just a different experience, but it's even more important. Before it was more fun. It was an adventure. It's still an adventure now, but China now is the second largest economy world. It's going to be the first largest economy world. I think I was mentioning before, I think there's too few people in the West appreciate and actually take the time, make the commitment to learn and to really get over to China. I mean, I... American, Chinese. Well, yeah, it was harder for them actually. They have a lot of baggage, if you will, while you don't speak Chinese. Not really fair to them, but no, I would, to the point that I think it's an incredibly exciting, a dynamic place. It's exhausting and exhilarating at the same time. I mean, that's how I find China. And if you're young, it's great.  They're trying and they're experimenting. They want to invent new things. So, I mean, even for... So the answer is yes, you should absolutely go. I basically... Strong arm my nephew to spend time in Shanghai. Now he's in Beijing.  So if I was 19-year-old again, I would absolutely... You would find me in Shanghai or Beijing, probably Shanghai, for further. Vietnam would be also a very interesting place to go, but not on the same level. That would be probably more of the old school. But it's all part of the same neighborhood, though. You know, on a given weekend, you say, I think I'll get out. I'll go to Vietnam this weekend. It's all an hour or two away. People are... They're trying to... There's a sense when you're in China and they aren't resting. People are... I mean, that work ethic that y'all... It works so hard. They really are working hard. I mean, they... And they're willing to deal with all sorts of problems. They're not entitled. They're... We have to be careful. We have to be there. We have to be educated. There's a reason why Schwartzman from Blackstone is, I think, a $200 million grant for Americans to go and learn Chinese. I mean, he's supporting those. He sees that if you... If this is going to be a challenger, potentially, for... Not in a... I don't mean that in a... In a... In a Holocaust way.  But you need to know your... The other players in the game. You know? And so if you don't understand, we're at a disadvantage. And so for me, I've spent time when I've done it. I would definitely do it again. I think we need more people to do it now. It's more important if we don't... They're going to eat our lunch. I mean, in some ways... Having said that, though, they also have their problems. I mean... We have to understand those problems, too. We have to understand that. And so it's not... It's not not saying that it's... It's a one-way street. But we do have to understand that because it could also... And actually, if their problems, given the fragility of... Our problems. Of their problems, they become our problems, exactly. And that's why you need to understand. Well, this is now... We're at the end of our show, Richard. Sure. This is when I usually turn to my guest and I say, you know, could you please tell the people...  Could you... Could you tell the people, you know, give them your advice. Give those 19-year-olds your advice on how to do this. What kind of frame of mind.  However, in your case, I want to make it a little different. Could you tell them this in Mandarin? Are you sure? Okay. How do you go now? You know, over there, actually, the life is very... It's not too complicated. You need to have more friends. If you want to learn this language, I think the first language is a tool. If you learn this language well, you can understand a lot of things. If you don't understand the language, then there's no way. So I think the first one is a very exciting place. I don't know if it's China or Taiwan or Hong Kong. I think China is more interesting in China. So I think if you go over there, no matter how you go, don't be with the foreigners. You have to get to know more about those local people. Get to know each other. Get to know each other. This is a very good opportunity. I think the future for yourself is a good thing for the whole world. You know, I know a little Mandarin, so I want to make a final translation for our audience. What he said was, it takes a little chutzpah. But that's what you should do. Thank you, Richard Wertheimer. Pleasure.


Stevenson falls 56-47, the Messiah here tonight at Owings Mills Gymnasium, Glenn Clark with Coach Jackie Boswell. Coach, your team hung in there with one of the best teams in the country for a lot of this game. I know you're disappointed in the result, but how do you measure the good versus the inability to play four quarters at that level tonight? You know, I mean, well, we held the number eight team in the country to 56 points and we don't walk out with a win. That's disappointing. I mean, there's no other, I don't think there's anything positive about it because at this point there aren't any more moral victories. I mean, we got to start taking care of conference play and this one was right there for ours to take or give away and I thought we gave it away. Coach, you know, you always ask for defense. Defensively, you have that effort. Why didn't it get going on the other end? I don't think we believe that we're the best team in the conference. When you, we must lay up after lay up after lay up. That's a belief. That's a confidence thing and I'm not sure why we're not confident. I'm not sure why, you know, the things that we've been able to do over the season that are positive don't give us that confidence. You know, hopefully we'll find it before it's too late. I believe in this team and I think that I do think we're the best team in the conference. I'm not, you know, I don't know how to say that any other way. I just think that we need to start playing like that and we need to, and that comes from the confidence end because like you said, on defensively, we did what we were supposed to do. Offensively, we got the shots we wanted to get and they were easy shots. The difference seemed to be that, you know, just really tough to come up with answers for Alicia Roar.   I thought we did a pretty good job on her in the first half, but eventually she's just going to take over and, you know, give her a lot of credit and, you know, she really carried them tonight, I thought, and, you know, I thought we did a good job on everybody else. But, you know, she's just tough. What was the message coming out of this one and getting ready for Widener on Saturday? You know, we just got to come out and, you know, we have to believe what we're trying to do and, you know, I think, again, I don't think it's a lack of effort or trying to work hard. I just think we lack a little confidence and that concerns me. Coach, and it was a good battle. Appreciate you taking the time and best of luck on Saturday. Great. Thank you. She's Coach Jackie Boswell. I'm Glenn Clark for GoMustangSports.com.


It is not so bright, just a little bit cold Monday morning, lakini sisi kamawa in the morning to kwa pate, after pate. That's what I like to hear. You can find us on Facebook at Y254 or at Y254 channel on Twitter. Hashtag iswa in the morning. You know, it's a Monday, so chana crush on our kings. And this is the last segment of the morning. So, to changamke wa se. Sawa. Ando se me kakitoa po Facebook, Facebook, Twitter, Twitter e via raka raka. A lafukujetu tuonget. We are talking about drum rose press. Wanome. Muneza ambia dem. Maze. Antisuni jengetu na kathau. Ama ni muneza itisha. Pfeva muneza itisha maboe. Namki itisha. Kuna witu muna fukufanya like special favors like this dumpewe. Una peana kawna itisha. Ama ni just talk to me. I really want to know what's going on. But me, Huwak, please come and say hello to my panelists. Sase ni. Po asana. E uku so changamka. Tachangamka. Gabisa. Tuwanza apa jibaba was good. So it's fine. My name is Jefferson Jibaba. I'm a comedian. I'm a journalist. CEO jibaba photography. Ya, that it was coming after party. After party. All right, queen was good. How are you? I'm fine. You're new to us yet? Ya, I'm new. Nakabizuri. Thank you. My name is Glojia Wendia. I'm from Zitec University. What are your social media handles? You can find me at 1D and IG and Facebook and Glojia Wendia. Sasa. Mambo Vipe. Po asana. Mena itwa waimesh Murume. Waimesh. Makomedi ya waimesh. Sia kujanganyumba. Oh. Ni gani basi. Ni jina. Ni jina tu? Buoma jita waimesh. Just out of curiosity. Lafnombo shkekatikati. Ya maiki ya. There you go. Waimesh ya ni... Niliwa ni jina po ankitumi ya kwa komedi. Jwa sewenki wali kwa nanita. Iwa waia-waya. So na jwa ikuna isima rhythms ni ni. So kwa nanipenda sana. Swa kanzakunita waia-waya. Ni kuna ni ongeze waimesh. Ni jina komona. It's very hard to take you seriously. Ati waimesh Murume. Okay. Sawa basi. So handle zangu zote ni waia atu waimesh Murume. Nani follow una komedi zangu tu wa po. Tu na sapoti ana. Umi ni kuna suali. Na here we like to foster honesty. Tuna tkaku unge wukweli. Mazi tisha din peza. Numbia tukweli. Mi mi at some point. Unaza jaribu at some point jubu. Spia mi inampe anga. So kama mi na kupi ya kwa ni nisikuitisha jama ni. Okay. So unaulizam tu mezuana na muna date. Biskali o the person that you are seeing. Ondo na momba peza. Wezi enda tukwa. Let's say umemjuwa for two months. Sudden li wuna ambeza. Ya ya wezi ya. Hai Klarian. Pedo. Wezi. Eyo takwa triki. Immagency. Atokimomba na imagency. At the end wenda utaba ki na umemjuwa. Atanda puku kusama wibaya kusu. Uleboi ni ni. Utaambia ni ni watu. Ula na kitukayu. Ula na momba peza pademsi pa u. Inakwa ni. Inatangemi wakanda the relationship I have between mimi. Na eh. You understand. Na piya the situation at which you are. Moshi kwa na karawatu ingina wanyumba ni. Stemme, it's something amba u. Siki, siki viangusa za. So another note. Stemme, muntu ame kwa. Ua pati ingoteva. After pati. Kabisa.  Ime fika Friday u siku.  Ua just tagaring om. Oneshiku na karawu.  You cannot make a call om seme. O, ni me shiku aniki lewa. Otona jiyo nyu ma ni kwanza kwa kwa familiar ya kristo. Weni pasta. Weni baba koni pastas yi mama koni asha.    Awezi semai tii buden to mi epeza. Onesha anbisa yule demu. Awezi pwa yu. Siki kiki kwi kido gani. Neliwa. Wai. Interbidi apu umnesongena. You ni institution kwanza. Kisha chengini ni relationship and boy. Tkama ni umpenzuwako miswezi om badu.  Those are two different opinions. Why? Because. Umpenzuwako ane teka mani. In real sense, hata it doesn't make any sense. Afadali yule rafkiako. Because that is like, ni kama tu. Niki kama. Uzi ono yuna zatren vizuri na rafkiako kuliko ebewako. So it's better. It's better rafkiako. That's worrying first of all. And would you give Agaimani a favor? Of course I would. You would. Yeah. So usha yulezwa. Like e mami sasa. Yeah. Wali kuliza jali ko approacha jali. Well, it was a despair situation. We say that. Like wali mami sama. Una shikwa when you are on the rung side of the loo. So you need help. So this friend of mine called me. I love him. He come to me. But yeah. And I never got it back. Ah, je. Yeah. I never got it back. Uletisha? Uletisha. Like ni anashindaki sayama. Kesho, kesho. How much was it? How much was it? We use to send them a gongandipo. How much was it? It was just 100 shillings. A thousand. Yeah. Where you thought it was a sadia metu. But we don't just say it was just 100 shillings. Sia li alimuitisha. What do you mean una itisha? Sia li itishwa. Bona si itisha. No. It depends on the situation. No, no. We are coming to you. Why shouldn't she ask for help? So, it's a fair game. You are lost, Kijana. I don't know. Oshiske, Natalie Magsima pisa zake ni zake zako ni zinu. That is the assumption we are walking on right now. Akuna fairness. Miss Jacob Balyana ni oki tu. Wudzai. Kwa ni ni sasa? Aji sasa. Kupiyana tumiya, kupiyana tumiya jamana, itu na kwa sambamba. Oki anza kwa unif kireya, oki anza kireya kwa, wukumu kizewa. What I can think and what I can say, kwa pesa, usi wei kubali tanda kutumiwa pesa wama na umke. Unless, when that limit na all your friends who mend the world through na badui jamek, usi kubali tanda kumbama pesa kumsichana. Anza kupiyana nanda jamek ilia mtumbaga kiya teka ho. Anza pake ruka ruka nmini mamupia yore nji. That's so a message. I had to na approach the Facebook area with Koshon at WhiteFive for Facebook. So do like you and drop a comment and tell us where you're watching from. Itu kuna Adrian. Yo, yujinan ingoma, daddy. Ati baby ni tumiya fe niende party after party. Ati njeru, Dennis was my asking is a capital no. Imagine says recording to the topic. What is the meaning of manage couple should be friends first and ready to sacrifice themselves. Mi sifa godia says yes personally I would ask because at all the cash we have is our money. Since we stay in the same house we must build each other for our dreams to be true. Johan sama na sama yes I can help if I have the capability to do so I like that Johan. Hashtagwa in the morning not and less ikweni imagesi. That's a place I will ask for financial help. M.C. Sheriff says val it's my birthday. Happy birthday M.C. Sheriff. Aya neskia kwenbia pipatesh to kwenbia to say. Imagine says good morning. Nila Yvonne says yes it's not wrong to assist financially except that some men get used to it. And become lazy to find it for themselves. I can assist. So Lynn Evers says good morning. Good morning Lynn. Alright guys. Not cut to inga kwa slides pier. But I like that. M.C. Sheriff. Ongoja there's more. Black Shady says no and no. I'd rather hustle to get what I need. But asking is a no. M.C. Sheriff. Kwanza matarawea peso kwangambaya wa tuangu. Wey. Mugiwa Olkalao hello. Olkalao town Nyandara County while represented. I'm glad. Thank you for tuning in. And we have Ariana Nduta says yes I can give. Teddy Mutigi says the question should be. Men do you get financial help from your women? Wow. Because if women who doesn't care will always say yes. Okay. Tyler Wallop says Roy A.P.A. Wachifu Mambasa. Kwa Sultan Joho. Atab badu hangover me. Pate after pate. Okoan 59 badu. Enrico Verto says girlfriend no I can't. But wife yes I can ask. Hey. Yanikuna paka cheo. Okay. Agnes Wamaina says tuned from Ongwar. I see you. I see you. Atwai to fai fai fai Facebook. Atwai to fai fai fai channel Twitter hashtag is what in the morning. Tyler says good morning. Ati girl child manzei how is he cause one on a wave. Please go to Mibani Bu Aisha Ramathan. Rumombasa and my Bu by Otile Ibvikiya. Estaga crooses from. Wey. Apondashema mami Karatina. Kwa tuned sana honorable so best. Hi Surghan. Valasimoto say dea. Mekwani kaziya dem kareleshrip ni pate after pate. Ya kabisa wewa na mo. Tuko pomoja. Papo manelewa na. Ya apotinelewa. Chris Wafulazis from Bungama. Nde kelu wa ni ko locked hadita mati. Lottin Greks says morning valge morning. Just ampu him to mimi. That is why Cliffs says why not in marriage. Niku say dea na wakati manzako ako chi ini. I like that. But you guys have highlighted marriage. And I've seen girl friend apo na relationship. So umtoa mesama hezi yomba manziyake. But kuna umtoa mesama hezi yomba manziyake. Aneza yomba wife. Izi cheo ni zanini. Why can't you just ask a girl? Wajua wife. Wife ni umto na mepiti ya nai shida. Mna jua na mneza say dea na wakati girl friend. Ni ko testing. Misha wana. Magyaribi yo so. Na wife akiwa na 50k. Kwa nyumbamu kuna fi? 50. Niru dee. Sumeskebea mesama. Ya kwa na 50 na ukuna 50. In toto how much do you have? 50. Thank you. Now na nacha umpa. After being paid, wana leta nyumbani your money. Kili wana baiki na wani balance. Yadibi na wata tote lobe tumia. What you get back is the balance. Okay, this sounding a bit unfair. Niki skiza and the way he's aging a little bit. But let's find out what's up. So we have a couple of slides and they will help us with the conversation. So would you ask a lady for money, would you ask? Of course this is to my kings, directed to you. Would you ask a lady for money? Would you? At some point. Honestly. Tu jambia 2 kweli, honestly. Kitushain toki aiyo. Ya ni kwa pa mepandarana ni wa kenyambia. Kenyanda dika. I love you. Muna muna chika story aki na taja. The wait for the story to finish. Uchona. Sidi miyambu. Ako manziyambu. So alikwa ni demtut muketi na e kwa kiti. Minko social lilazima tu pige pige story. So but in banka kutahile sope kia ke li kwa ime baki wana kitakiyo hu. Kiyo i li kwa ime baki, ime pote. Sasa pomin kase ma pakufa deriva kufa gari. So kumitisha ukitaka uncheke. So kumitisha aka ni saidi aka ni li piya ni ni tu kachengi nambaz. After some point aiyosiku jiwa ni kwa na kambige shia surake. At some point sasa dema kansasakunia miyambi. Eh please, why amesh? Mazen na kashidafu lani. So ni saidi na tu so. Una on na? Una on na sasa? Sasa sini woli fungwai yo gates. Atali piyambu baka daru. So ame yansapole pole. Imagina li panda baka na fukatao. Nikiwa ni kwa umbe ya kila mtapo mpa nali ake. Ume zidi. Wendo li fungwai yo gates. So it's like, it's like a mech kwa advantage. A li kwa saidi aki dogo. So on na taka aungese. Ni kwa ma naungese interest. Kamu mech kwa loans asa. I lost my interest. Tusha on. Now I want to ask you a question. Uu mu nyali kwa mba pesa. We are just running on that one umetwambia. Sindi yo. Uu umbona jakurudisha. Una dani umbona jakurudisha baka. Ado kuzoia wio. Ya. Nia. Chini mada rando gondoga. Nga wendo limpea pesa. Nimi nili limpea. Lili msaidi ya. So. Likini. Likini. Ngoja ngoja ni kuna suali. Umasa mo limsaidi ya. After ume saidi ya. Do you expect to get back what you've given out? Kusaidi ya. Siku kwa pesa na. Well. For mine it's different. Iki kwa jaba pesa. Because of the amount. Because like. Let's say I wanted to do something with the money that I had. I love to say na na many inconvenience. So like. But to make a terms and conditions. Naku piata umojiwa nandu take your 1200 cash. Ata atu atu. So man o tu wa tani nii maze. Ata kuhu tezei yo game. But inia nii mwambia tu insaidi ya. Yo kusaidi ya. You don't expect something back. So we are learning a lesson. When giving a man money, Mpa kuhu anu sebe oki. Ya, lazime kuna terms and conditions. Taka isiku. Taka evi evi evi. You see tu kiwa pa. We already have the terms and conditions in our mind that you how to come to Rudishi back. Yes, we know that. Ata kuhu yei mihanda tu. Na kuna umutua mesina kumia lewa tia li omba. Dema limomba pesa. Friday alia ambi wata Rudishiwa weekend. Ipa tia jameli. Ipa tia. Relax. So jambi e tu uli peyana. Yo yo soli. Maze. Ipa ishae na. Twanzena slide sasa. Because my questions are so many. There's a man need to perform special favors. To get a favor. There's a man need to perform special favors. To get a favor. Yabu nijibu. Nukweli. Ah. Ipa kuhuende kwa mama naunga. Don't know what's it. A lafu majuwa. I see. Ojiwa, ojiwa astiana sana. Gino na. Kama ubenya evu sema. That help. Udi seme ni. You need some money from a lady. Ita itaji kwanza uenshana. A lot of concern. Maru nampigia zimo. Ma textinini. It's a setup guys. Okay, but continue. A ha to me on. Tatsimo wenshana kwanza. Teo studio ni hi baby wu machine naji. Una zatu from the top. Nukweli loves the world. Ma zumpaka kwa umkinvi adiwe tukei nuna. Una adiwa 1 plus 59 plus 40 equals 100 percent. Una shuka ni. Wa, wa, wa. Kapu leifigia nuna wami. Lakin ni baby ni figure da utatu nuna jubo. So there's some things we should do. Wenshana directo baby ni pay da utatu. So that means kuna mutuflani atu jaza na kungelia kuko unge. Talk to each other ni nini. Eh, bore me katahapo. Wazee, bekwaba. Woo. Atu jazoia kuzungumza tu seme. Sudendly ananza kune. Beval sasa matkutau kwa mbias na. Oh. Oh. Niko radaya ko sasa. Okay. Another one. Another one. We open a special favors. Apu. Atu kiyangaliya. Ukitembe liya mrembo kwa ke. Wendi jaribu bebe tui suisama painapon. Kwa mbe uti. Ile tretu tapio apon. Tofauti na iile umekuja na shopping ka pizza. Kuele. So galdem ni jamani na tumiza. Ni ni ni sasa. Ono wiziwa na nani. Niki kuja na kitu kama mandazi ama KDF. Ayata yo si ku. Na siyukuja na ndoma one eka toto kwa impresa. Ata biliu na angelesya. Weka chahi. Weka juis. Nakilu kileta pizza. Baby guy. Kujua stage. Yos kusigia na kumbe akupate. Na direktiva. Okay. Other rules and regulations. Time constraints. Interest in card. Tell me what's going on here. Ini storia matematika manini. For example. When you're giving out the money. Did you expect him to return it at a certain time? A lafumibia kichiliwa na ungeza juu ama ni ni. Apana. Na I just wanted my money back. As soon as that person gets the money. But. Inafikasa ingene na kutawiki maisha. Ingene na niyo hiyo. Ina kwa umoizi. Ulu heza kwa. Sijayupata suu na shangasu hiyo. Niki no na mbuna madem na kwangana hard time. Imagine umetua. Tu se metawia kovene saia lituwa. Kapia manz. Manz sasa akupate after party. Tosa nene kubia wa stana ni ni. Una madia kutuwa mbia. Ni ni. Ume pewa nga piwe. Kupia. Yes nene. Ume saidi. No no no no no no. Hold it. Stop stressing my queen. No no. The opposite is not true. It's not. I keep telling you that opposite is not true. The opposite is not true. Because these ladies. Mwaja akona nome kakumi. For example, But see how tu onatoa e la maze. Una text kamaise ni kakumu. Baby nisedia taw mwaja. Broadcast. Otukapi kumi. Jyoni akona taw kumi. Nazu rura trukumi tani. Party after party. Nani taw mwaja na teta uko hosi. Njuie pesa hangu ida yur di sure. But na kusunini kakona taw kumi. Matani sara sing. No no. Ten after mwaja. Mwaja nbona uko nbana uko hambi yadena. Mwaja ise mwaja da teta. Mwaja tu. Okay. Nbona micon eisida wa dema k도ongruma. Nbona mta kwa tu mumika na deni. Kam nneza beti beti ttomeke na nenez fanwa, na kusunini rukumi tato jatu. Lagi ni dema kie zoku sema ho. Seba m 마 nyu. Atunge nenez ma nyu. Kutua seno. That is what i am sticking to. Nbona sasa muna skea iubu. Nini ni. Siku skea iubu. Because the reality is that we also have a marriage. Which are the realities that we also help them but when we tell them that we relate We thinking it's like I should have just used my hands It makes me a trend


As somebody who grew up in the Middle East and have experienced first-hand the oppression, authoritarianism, lack of freedoms, lack of opportunities for young people, and I have done everything in my power and luckily succeeded to leave so that I can have a free life, so that I can have opportunities. And I had thought that I have left that part of the world behind me forever. And in 9-11 it was like a smack on the face that, you know what, you might have left but they're coming here. We are so connected and one part of the world's problems will be the entire world's problems. So we have to operate in the world from this perspective that what happens anywhere affects all of us. So we have to be really careful in our policies that when we institute policies, when we think of how to interfere, we have to treat the populations of the world as if they are our own.


Hi guys! Welcome back to my channel! You are watching OxyVlogs and before I start my today's topic please hit the subscribe button and the bell icon so you'll get a notification when I post my new video. Moving to Dubai is the most popular topic on my channel and many of you have been asking me about how to move to Dubai with a pet. Is it allowed to stay with the pet in the apartment? Are there any special laws and policies? Personally I don't have any pets in Dubai so today I will share with you the information that I managed to find out from the experienced people. The population in Dubai is represented by more than 200 nationalities and due to some religious beliefs some people think that dogs are unclean. That's why many apartments have a no pet policy. The weather in Dubai is not ideal. It gets extremely hot during the summer and it's quite challenging to walk and exercise your dog and most of the public parks will not allow pets here as well. If you're still planning to come to Dubai and bring your pet with you you need to consider the following things. If your company provides you with an accommodation it most probably it will be a furnished apartment which doesn't allow pets. Unlike most western countries there are only few areas where you can exercise your dog unless you live in a community with villas. So what documents you need to have to bring your pet to Dubai? First of all is good health certificate. It's a letter by a veterinarian in your home country stated that your pet is in good health condition and able to travel. This letter has to be signed and stamped on the official letter head and endorsed by the veterinarian of the government in your home country. You should know that this certificate is valid for one month from the date of issue. The document number two is vaccination certificate. This certificate is issued by a veterinarian signed and dated showing all vaccinations and dates. A valid rabies vaccination is the only vaccination mandatory for an issuance of an import permit. All dogs over the age of four months should be vaccinated no less than one month and no more than one year before arrival to Dubai. Next you need to have a microchip number. All pets have to be administered a microchip and the microchip number should be stated on all documentation. And the last document is the copy of the owner's passport. Then all these documents have to be faxed to the human resources department at least three weeks prior your pet's arrival in the country. And once all documents are received the ministry the human resources department will forward them to the ministry of agriculture for processing and review. And if everything is fine they will issue an import permit. The permit will be valid for six months and don't forget to bring the original documents with you when you come to Dubai. So how can you bring your pet to the UEE? There are two options. Option number one is to do it yourself. You have to take care of all the formalities, make the travel arrangements, do all the paperwork and the most important you need to know all the details and the law involving bringing your pet into the country because you want to avoid stress for you and your pet. The option number two is to use the professional pet relocation service. There are many companies around the world that provide the type of service. They take care of all the formalities you just need to pay a fee for that. If you decide to go for an option number two make sure that the company is certified because you don't want to have any issues with their relocation and you don't want anything to happen to your pet. And I will leave the link in the description below to the website where you can find the list of certified companies around the world. So guys I believe I answered many of your questions. Let me know your feedback in the comments below. If you find this video useful don't forget to hit the like button and subscribe to my channel so you will not miss my next video and thank you for watching. I will see you very soon. Bye bye!