Hi, I'm Zor. Welcome to Unizor Education. Today's lecture would be not very scientific. I'll just talk about certain usages of electricity and I will try to classify it somehow. Now, this lecture is part of the course called Physics for Teens presented on Unizor.com. So this website actually contains not only just individual videos, but it's a course. Physics for Teens is a course, which means there is a menu. The whole course is divided into parts, chapters, lectures, whatever. So I do recommend you to take the course and sequence it's presented. Also, there is a prerequisite course on the same website. It's called Math for Teens. Math is definitely needed for everything you do in physics and not only in physics, obviously. So the site is completely free. There are no any kind of financial strengths attached. There are no advertisements. So pure knowledge for your consumption. Okay, so let's talk about usages of electricity. So we're using electricity in certain devices and there are many, many different devices. So what I have decided is I'll break in two very large groups. I call them electric and electronic devices and the way how I can differentiate them is the following. Electric devices are those which use electricity to do some mechanical work or heating. By the way, when I'm saying heating, I actually include lighting as well because lighting in many cases is produced by heating. Not all cases, but in many cases. And that's exactly what I'm talking about. So it's heating and heating related lighting. So these are main purposes of devices which I call electric. And another group is electronic devices. Well, computers and stuff like this. Now, this will be a subject of a separate lecture. So today I will talk only about electric devices.  That's my choice. So today I'll talk about devices which are using electricity to produce mechanical work and heating. Okay, so I have a list of different examples of where exactly the mechanical work is performed by electricity. Now, the first device is obviously electric motor and we are using electric motors like everywhere. For example, I'll just read whatever I wrote. So water pumps, elevators, fans, compressors, in manufacturers' plans, all different devices are rotating like conveyor, for instance, or crane or something. All these devices are using collective motors. All drilling, washing machines. By the way, in case of washing machine, for instance, we are using electricity for two different purposes. One is to rotate the drum and another is to pump the water in and out. So it's one device and it's using two different kinds of motors, electric motors. So electric motors is a big deal. Now, as an example of the usage of electric motor in the water pump, I actually would like to do some calculations. So the calculation is what kind of motor I need to supply the water to the building where I live, for instance. So approximately, the data is as follows. We have 12 floors. Each floor, let's say, has three meters high, approximately. Now, I have 200 apartments and in the morning, during the three hours in the morning, let's say from 6 to 9, average usage is about 100 meters of water. And that's what I would like to supply to the building. Now, how do I supply it? Well, there is obviously the main which is coming from the street and there is a pump. Now, this pump is pumping the water onto the roof to the tank. There is a water tank on the top. And then from the water tank, it goes by the gravity. So all this water I have to lift to the roof first. I mean, that's the power which I'm supposed to supply. So let's just consider what is amount of work which is performed during this time, during first three hours in the morning. And then we can divide it by time and calculate the power. So what is the amount of work? I'm lifting certain amount of water. Now, what is amount of water? Well, it's 200 apartments, 100 liters each. So the amount of water will be 20,000 liters. Now, to lift it to 12th floor, each floor is 3 meters, so it's 36 meters high. So I have to lift 20,000 liters of water by the height of 36 meters. Now, the force which I have to basically apply to this is mass times g, right? Weight, basically weight or force is equal to mass times g, where g is 9.8 meters per second square, right? So mass times acceleration. So I have to lift the weight. This is the weight, basically. And the mass of a liter of water is 1 kilogram. So basically I have to f is equal to 20,000 times 9.8 newtons, right? Kilogram times meter by second square, that's newtons. So I have the force and I have the distance, 36 meters. I have to lift. So if I will multiply f times height, I will have work, which is equal to 20,000 times 9.8 times 36 meters. And this is equal to 7,056,000 joules. That's amount of work. Now, this amount of work is performed by times equal to 3 hours, which is 3 times 3600 seconds. If I divide my joules, work divided by time, that would be my power. So I have to divide 7 million something by this. And the result is 653 joules per second, which is 6053 watts. This is watts, okay? Joule per second. So this is the power, which is necessary to pump the water up to the roof. Now, what's obvious is that we have to really, first of all, we have to use a little bit more. I mean, sometimes you have some kind of a peak usage and abnormality or something like this. So approximately, if you would like to basically really calculate how it is in practice, you would probably decide 1,000 watts, which is 1 kilowatt. Motor you have to put in the pump. I mean, considering there are some powers which is lost in the motor itself, I mean, this is really a needed, pure needed power. Obviously, the motor should have more. Now, what's also important is that usually it's not such a good thing when motor is working all the time, like 3 hours pumping water without any interruption. So the way how it's usually done, they have a sensor in the water tank. If the water goes down below certain level, motor is turned on. And it should really pump very fast. So the motor should have more power than even this to exceed the consumption of the water. So whenever the power, whenever the level of the water in the tank is reaching certain maximum, motor should switch. So there are two sensors actually, on and off. Whenever it goes down and it's on to the motor, whenever it goes up, it's off to the motor. So that's how it's done, basically. Well, which means that motor should really be more powerful than whatever we are just thinking about. Well, let's say approximately 1.5 kilowatts. That would be probably a good idea. But then what happens if the motor breaks? We need an uninterrupted water supply to the building, like 200 apartments, 500 people. We can just wait until we will repair or replace the motor. So we need two motors. And they should really alternate. Whenever one breaks, another should really pick up completely its function. Now, while we have both motors, it's probably wise to reduce the load on every motor. And all the time, alternate them. So either one is working and then it's resting and then another motor is working. So we need some electronics, some switches to do this kind of a thing. So that's basically kind of the whole example of calculations people do when they have to design the buildings or something like this. Okay, so it's just an example. And out of curiosity, if you have a motor of this type of a power, what exactly is the amperage of the electricity, of the electric current which goes through it? If you have, let's say, 220 volts, if you have 200 volts, alternating current, and that way we're talking about alternating current in this particular case. So if you have P is equal to U times I, this is voltage and this is amperage. So if you have 220 volts and power is 1.5 kW, then I is equal to 1500 divided by 220, which is 6.8 amperes. So you have 6.8 amperes. Now, usually you have circuit breakers. They are calculated based on certain amperage. If the amperage exceeds some level, then they break. So usually in the apartment the breakers are on 10 or 20 amperes. 10 amperes for some smaller devices and 20 amperes for maybe electric stove, which really takes a lot of electricity. So basically this is kind of normal. It's below the circuit breakers limits, usual limits. Okay, that's all about electric devices which are making certain mechanical work and this is just an example of how mechanical work is calculated. Now let's talk about heaters. So heating is another usage of electric devices. Now of this example it is just a plain heater which heats the room or electric stove. Now something like a fan which we are using to dry the hair. It has two different functions. One is purely mechanical, so there is some kind of a fan which pushes the air through and then there is a heating element which is producing basically the heat and this flow of air is heated. What else do we have here? Well, obviously incandescent lamp. This is where we are using the heat to produce light. What else? Drying machine. Drying machine also has three different electric functions. One is purely mechanical when we are rotating the drum. Another is also mechanical, it's a fan because we are pumping the air in and the third one is heat related because the air is supposed to be hot in the drying machine. So that's also where the drying is used. And as an example, let's take a look for instance at incandescent lamp. Let's say it's 100 watts and 120 volts. So if you will take a look at the lamp, it's written on the lamp usually. The wattage and the voltage. Alright, so if this is true, what is... So this is the power consumption and this is the voltage. So the current is equal to P divided by V which is equal to what? 0.8333 Amperes. So that's the power. Sorry, that's the Amperage electric current. Now we can actually calculate the resistance of this lamp. The resistance, you remember the Ohm's law? So that would be 120 divided by this which is 144 Ohms. And now we can obviously check the formula that P is equal to U divided by R squared or I multiplied by R squared. You can just check, I mean it's all plain arithmetic here. So basically this is the Amperage which goes through 100 watts incandescent lamp with 120 voltage. You see, compare it with electric motor, 6.8 Amperes, right? This is 0.833, so it's significantly less, like 8 times less, right? Well, obviously, I mean the motor is doing real work. And this is, well, lamp, lamp is a lamp. Electric stove consumes significantly more because the heat in the electric stove is significant. And I think the Amperage goes to maybe 3, 4, 5 Amperes, something like this. Maybe more. It depends, obviously. And I also wanted to make another, just as an example of electricity used to produce heat. It's welding. You know what welding is when you're using electric arc between two electrodes. So if you have one electrodes and another, there is an electric arc between them. So electric arc has a very high temperature. So that's exactly how we're talking about, that's why we're talking about heating in this particular case. And it's so high that it melts the metal. So what you have is, you have to have a source of electricity, and the source of electricity is welding machine, obviously, which has electrodes which you connect the way how you would like to connect them to a proper place. And I've checked the parameters. What's interesting is that the current is very, very high. It's like a lightning, a small one. So this is the Amperage, 500 Amperes. Again, compare it to Amperage in the electric motor, 6.8 or something like this. You see, it's like 100 times more. So it's 100 times more intense flow of electrons through the arc. And that's why they're heating the metal so much that it melts. And the voltage produced by the machine is something like this. Which means that the power is 15,000 to 60,000 watts. So 15 kilowatts to 60 kilowatts. Depending on the machine, different machines, different usages. I mean, this is a lot. So that's basically what kind of interesting I think about welding. So the way how they do it, they first, they put together the contacts. And then when they just pull it a little bit, the arc still remains between them. And why it's really there? Because we have such a high power and it really breaks through the air. Electrons are going through the air. Usually, if not such a big power, then we don't do it. Air is really a good insulator. But in case the power is big, it goes through the air and forms an electric arc. Well, basically that's it. I mean, the whole lecture is just kind of an explanatory and exemplary. I just wanted you to be familiar with certain common devices. And in some cases, I did even some calculations just to familiarize with how the whole thing is working. This is an example of usage in electric devices. Next lecture will be about electronic devices. That might be a little bit more interesting because I will try to look inside the electronic device. With electronic devices, we know whether it is a stove or a fan or a drying machine. With electronic devices, it's much more interesting because I will try to really look inside. Okay, that's it for today. Thank you very much and good luck.


So, warm welcome to the 10th session and in this session I am going to begin with a challenge for all of you. That is one thing I like to do when I teach a course, I like to challenge your imagination and I am going to do it quite a number of times in this course beginning with this time. The challenge is all this while when we have been taking examples, we have been looking at examples of system which are either both additive and homogeneous or neither additive nor homogeneous. So, it looks like additivity and homogeneity come together as a package. Is this always the case is the challenge that we want to address and what I am going to do since this is the first challenge that I have posed before you, I am going to give you a little hint. I am going to write down a couple of systems for you and you will notice that to answer this challenge I would actually make use of systems which have complex outputs or inputs. So, input x of t would be a complex function of the time t and the output y of t could also be a complex function of the time t. We do not want to restrict ourselves to real functions anymore. And with this little background, let me now write down two system descriptions for you and ask you whether these systems obey additivity, homogeneity and shift invariance and then probably the answer to the challenge would lie there. So, here we go. Let me put down system 1 where I describe the input-output relationship by y of t is the real part of x of t. And remember y of t, x of t are both complex functions of t. I must emphasize this. They are complex signals, not necessarily real. And I also put down another system, system 2. Here y of t has two descriptions depending on the past value of the input. So, it is equal to x of t times x of t minus 1 divided by x of t minus 2 if x of t minus 2 is not equal to 0 and y of t is equal to 0 if x of t minus 2 is 0. Now, here again we assume in general that x t and y t are complex. But you know a little explanation is in order in the second system. In the second system, in fact, let me point out to you what we are trying to do here. You know, you will notice that there is a dependence on x of t minus 2. So, essentially, you look at a past value of the input. If it is 0, you just transmit 0 to the corresponding point on the output. If it is non-zero, then you bring in division by that point. You need to introduce this little item of care as I might call it because otherwise you would have an undefined expression there. x of t into x of t minus 1 divided by x of t minus 2 would become undefined if x of t minus 2 is equal to 0. Now, why I emphasize this point is because you do need to have these little ends being tied when you describe system. This is an example. When describing system, you have to be careful to ensure that our system descriptions are meaningful. In fact, now let me answer a few questions or rather ask a few questions to you which would help you answer them. The questions are, is system 1 additive homogeneous shift in range? When answering this, the care that you need to take is remember the constant can be complex that is when you consider homogeneity and similarly for system 2, a system 2 additive homogeneous shift in variance. Now, that is not all. You will in fact find that both these, I am giving you the answer. You will find that both these systems are shift invariant. I am not giving you the answer to the other two. But now my further question to you is and then I am writing it down here. How do we make these systems not shift invariant? Can we do something to make them not shift invariant? And again I give you a hint, bringing a time dependent operation there. Now, you know, these three properties together is what shall be our next point of interest. Why do we take these three properties together? What is so special about them? And in fact, that is going to form a huge segment of this course. Systems which have all these three properties together and of course, we have seen examples of them. Your RC circuit is an example, it obeys all the three properties, additivity, homogeneity shift invariance. There are several. In fact, take any electrical circuit which has pure resistors, inductors and capacitors. I am assuming that the resistors, inductors and capacitors are ideal. Similarly, you could take mechanical systems where there are masses, frictional elements which have linear force velocity relationships and so on. And in fact, you could take such systems to any domain, a civil engineering domain for example. And here again, I would encourage you to try and construct an example. In the civil engineering domain, in the hydraulic domain, the fluid flow domain, I could think of a tank, a tank which stores fluid like a capacitance. And I could think of a pipe which carries fluid like a resistive element. So, there are interesting parallels. And one exercise and this whole discussion is meant to invoke thought in your mind. So, one more question that I am going to pose to you in this discussion is, we have seen analogous system. We have seen a mass with, you know, obstruction to its motion as analogous to a resistive capacitive circuit. Now, I want you to build an analogous system to both of these by using hydraulic system. Let me pose the problem formally. So, what I am saying is exercise or challenge to you. Build a capacitor like model for a tank of fluid.  And the relationship should be like a capacitance, should be a derivative relationship, isn't it? So, you have something like B of t is some constant, say kappa 0 times dA t dt. So, what B and what A should we choose? Second, build a resistor like model for a pipe of fluid. So, what it means is when fluid flows through a pipe, it is assumed that it suffers resistance or obstruction to flow from the boundaries of the pipe. So, build a resistor like model. And now, finally, build an analog to the RC circuit, this RC circuit with tanks and pipes. Well, so much so for challenges. I shall leave you to the next one these challenges for a few sessions before we talk about them. Anyway, in the next session, we are going to answer this question that we have raised briefly in this session. Why are we so keen on these two properties or rather these three properties? Additivity, homogeneity, shift in balance. We will meet again, so on. Thank you.


New post-war old Dutch cleanser famous for chasing dirt presents Nick Carter famous for chasing crime Every week at this time two great names are joined as new post-war old Dutch cleanser brings you one of the most Responsible and daring characters in all detective fiction Nick Carter master detective All the doors and windows, but don't you think we ought to check them just in case you're right Patsy I'm going to check them right now. Of course. I don't really believe this Indian But too late Yes, Patsy with a red arrow in her heart Now the case of the red arrow today's adventure starring Lon Clark as Nick Carter Brought to you by new post-war old Dutch cleanser as Miss Harriet Hartwell removes the hairpin from her iron gray hair before going to bed It's a stern determined face that looks back at her from the mirror The face of a woman not easily frightened even by a sound heard often during the past few weeks in the historical Hartwell mansion Not again Where's that gun? Oh, yes, Abby says she saw him again here Gerald take the gun and look around He's come again Nevermind Lisa go back to bed I told you not to blow up that grave He'll keep coming back until one go back to bed Lisa unless you want me to look for a new housekeeper in the morning I'm going but remember I Want you now Abby you stop that blubbering right now Oh Let a dead Indian run me out of my own house. I should say now perhaps you only imagine You can't fight a ghost. Oh, can't I huh? Well, I'm going to make this particular ghost wish he'd never been born Oh For sure no miss Hartwell chasing ghost isn't exactly my line. Yeah, and it's a maybe would be interesting for a change Well, maybe you have something there Patrick. Tell me about the ghost anyway, miss Hartwell Well, the old Hartwell place is about 50 miles up the river I see and when my great-great-grandfather general absent the Hartwells built it back in 1815 The Indians around that section were pretty riled about it. Why well because they had a burial ground on the And they considered it sacred soil. I see now among the graves was that of red arrow one of their greatest chief Ah, and the Indians warned that his spirit would come back to avenge the insult and did it Well, something did because one morning the general was found dead in his bedroom with a red arrow in his heart I suppose the ghost has been appearing ever since. Well, no Not until I moved in three months ago You see for the past 30 years no one has lived in the house, but Lisa made the caretaker now She's my housekeeper, but I wonder why the big chief is on the warpath again after all these years Well, according to Lisa when I put in my rose garden. I accidentally had his grave plowed up Did you ever see the ghost yourself miss Hartwell? Well, yes one time But when I threw a brass inkwell at him ran into my bedroom and disappeared what happened there Well, I went right in after him But there was nobody there and all the doors and windows were locked but both your housekeeper miss Abby have seen it several times Is that right? Yes, we've all seen it except Gerald Gerald. That's the nephew who is visiting you last night Yes, he usually comes out the weekends that Gerald is the only close relative I have and he knows he'll get my money someday So he tried to keep on the good side of me miss Abby the relative too isn't she's a second cousin twice removed Both she and Gerald know I'm not leaving her much What do you think a private investigator can do against the ghost ghost my foot Someone's deliberately trying to frighten me and I want to know who it is and why they're doing it Well, I'll tell you what perhaps you know, I'll drive up there tonight stay a few days Good, but please don't tell the others who I am whatever you say, mr. Carter from now on It's a professor Carter miss Hartwell. I'm a scholar who's interested in psychic manifestations. Okay, very well a professor This is going to be interesting. Yes, that's it. But not only for us with a little luck I think we can make it plenty interesting for mr. Ghost Yes, there is definitely an aura about this house conducive to psychic phenomena Wouldn't you say so miss bone absolutely professor? Well It's 11 o'clock. I think I'll turn in. Yes. It's time. We all went to bed. Oh, did you take the dog out Abby? Oh, yeah Hannibal and I had a lovely walk in the garden. Did Lisa show you your room miss Bowen? Yes, thank you at the head of the stairs. Oh, your room is on the ground floor professor Carter I thought she'd prefer that. Well, that's very thoughtful of you Did I tell you that the ghost has never been seen upstairs? I know how very interesting Yes, that's why nobody but Aunt Harriet will sleep down here Well night all I'm going up to I don't like to walk through the hall alone Not after last night or mr. Nesbitt. Yes, you say that every time the ghost has appeared You made an immediate search and found all the doors and windows locked on the inside. Yes every time I Happen to be here on each case That's what I was thinking well good night good night and Good luck with your goat chasing. Good night Good night Miss Abby I think I'll retire too. Is there anything you need mr. Professor Carter. No, thank you miss. I will that's you and I'll see you for a while and watch for our friend the red skin Well, I just hope you catch him Good night Well Carter tells us But the fact that the ghost always appears on this floor and everybody but miss Harriet sleeps upstairs as a help Yes, you just told me to keep an eye on the front stairway and they aren't in the back stairs That's what I mean. They're all penned in even miss Harriet herself There's only one door to her room and I can see that from here. Oh, what do you think of her in this? Harriet oh, she's a great old girl. I'd hate to be that ghost. What's he get is it the way? I feel I Didn't see you come in. No you and the professor was talking Will you be wondering anything else before I go up to bed? No, thank you leader. Did you lock up? Yes, I tested every door and window not that it will do any good against him You've lived here a long time haven't you? Most of it all alone in this house just like it was my own and there wasn't never no trouble with him Till she moved him. You mean miss Harriet? I do Moving the furniture around things that ain't been changed in a hundred years Flowing up the burial ground. Yes, and everybody's like as if she was a queen. Don't you feel that way?  I got more right here than she has and I'll be here After she is gone. What makes you think miss Harriet will go leave her go chief red arrow will take care of that You mean the way he took care of old general Hartwell That ain't for me to say I'm going up now Good night Is a pleasant person to have around Wonder how far she'd go to get miss Harriet out of it. That's what I was thinking You know that this place must be worth a lot of money no collection of Indian relics alone or the finest I ever saw and if you see those things upstairs helmet suits of armor crossbows antique guns I mean the European collection. Uh-huh. Yeah, miss Harriet said they belong to her grandfather Most of them are museum pieces. I've been thinking something. It's not to change the subject Well, Lisa said she locked all the doors and windows. Oh, don't worry. I'm going to check them myself Oh No, it was your Aunt Harriet Harriet isn't the fainting type Yes, it was miss Abby the door's locked stand back.  We'll see what happens in just a moment Now back to the case of the red arrow today's adventure with Nick Carter brought to you by new post war old Dutch Only a moment has passed since Nick broke into the locked bedroom to find miss Harriet lying on the floor with a red arrow in her heart There's only one door to this room and the killer didn't come in or leave that way. I've been watching that And the killer must still be in the room What's this door that's a closet? Nothing here, but a few dresses Walk through the wall you want to believe that Lisa go ahead, but I don't take any stock and go it not yet Anyway, really put that the car that's an odd remark for a man who says he's interested in psychic phenomena I'm a private investigator That's right miss Abby nothing must be touched until the police arrived. Well, you phone them. That's a question I You should have known those with the wrong tactics to use on Aunt Harriet this heavy No ghost did this leader and no human being could have gone out and locked the windows after him on the inside So it's someone who's in this house right now Why you don't mean one of us that's exactly what I mean And I'm making it my business to find out which one of you it is I Expect to find a secret panel in the wall must cut it But be sure they don't sound pretty solid You don't find those things in real life not nowadays miss Rowan, but this house is a hundred and thirty-three years old And serves my patty It doesn't seem to be any panel in these walls. You know Miss Carter Maybe what we ought to look for first is Yeah, well first there's Lisa. He's certainly resented Miss Harriet's being here. They all had more than that Except me even she might have hated this area couldn't have been too easy living here as a poor relation No, but you could always leave if you wanted to hear how about money miss Harriet was rich and miss Abby He thought she'd be the air. No sir miss Abby knew that practically all the money goes to the nephew Gerald Yes, yeah, and Gerald Nez bit is the only person in the house who never saw the ghost Even though he says he just happened to be here every time it showed up that does look suspicious. Yeah, but just now I'm interested in this arrow. Yeah Looks looks like a home-made job No stone-air ahead tied under new sheriff taped on sheriff and very neatly too I've seen that sort of tape before Nick press makers use it. You can get it at any dime store I know Patsy, but it's the way the tape is wound on that interest me. What a very distinctive design Yes Yes, miss Abby There they are miss Abby on the table. Oh, thank you. Mr. Carter. You don't really think it's one of us I'm afraid I do miss Abby, but we were all upstairs Miss Carter was trying to find a secret passage way in walls But didn't get nowhere. Oh, I'm sure that Here miss Abby You said you saw something Where Yes Maybe this is what we're looking for sure who are they mean Nick the walls in the room were solid but That sounds hollow there's some clothes hooks on the back of the closet wall. Maybe we pull one of them Not this one either A hidden stairway going upstairs so that's how the killer get in and out. Let's see what goes up to There's a narrow What's that? What's that play in the step a blacker an Indian headdress with fair White Patsy, let's go on up. Yeah No wonder we didn't see anybody using the front stairs. There's another door at the top. Yeah, who was it leader? There they were in another closet. Yeah, let me push these clothes out of the way and we'll go into the room These are men's clothes Well, do you want to know sonny boy? What do you mean? Well, you come up here. Wait There's but you were the first one to come upstairs just before the murder. Did you come directly to this room? Yes, why did anybody else come through here? No, of course. Oh, that does it young fella. You're under arrest for the murder of your aunt I Blamed if I know why you wanted me to come back out here this morning Nick Want to take a look at the outside of the house sure Now these are the windows to miss Harriet's room. Yes, what lethers room is on the other side of the house the back His abbey's windows are directly above here That's Nesbitt's room above and to the right. Well with differences to make we know he did it We got him safe in the county jail.  Yeah, that's right And nobody but Nesbitt could have used them at that time he admitted it right again So the arrow must have been shot from outside the house Locked windows not necessarily here look at this tree sheriff It's right in front of Miss Harriet's window not six feet away from them Well, if you think one of the women climbed on that trip much better crazy. That isn't what I'm driving out here Take a look at these marks on the inside of the place where forks about five feet from the ground That's funny Tree forks three ways And something's been pressed into the bark inside and forth. Yeah Something's been wedged firmly between those three forks and recently Jeff did you ever see a crossbow?  Well, yeah There's one in the collection upstairs after it's caught. You pulled a trigger to shoot the air. That's the weapon I mean Crossbow was wedged in the fork of this tree pointing into this hairy truth I wouldn't be surprised But easily be pulled loose from the tree forks and hauled into an upstairs window with a strong cord And a cord around the trigger could pull the trigger by remote control Well, maybe so but still couldn't shoot through clothes and locked window without breaking it You can't get away from that me. Maybe not sure but I'm doing my best What are you doing around out here cause I asked you the same question leave her isn't the time you were getting dinner I'm doing the washing Miss Abby always tends to the cooking on wash day. I see that girl You're brung with your health for her if you're interested looking for something we think I'm looking for my clothes But that's what somebody moved it. Wait a minute Close problem. That's a pole about seven feet long. Isn't it? Well, yeah used to prop up the clothes line and hold the clothes off the ground Here it is. Now how in the name of common sense did it get around here in the tall grass? Yeah, let me see that I've got the one that threw it out here. Never mind, letha. I'll catch that person for you. Come on sheriff. I've got the answer now If you have another big knife Miss Abby, I'll help you shred that cabbage I'm almost through Miss Bowie, but if you'd like to take a look at the soup I better get a long spoon to stir it with There's one in the drawer of the cabinet over there Thanks This one that's been mended? Yes, the handle came loose and I put some tape around it I am very good at fixing things Well, that's the same kind of tape that was used to make the arrow that What did you say? Well, the way this tape is wound around the spoon handle, that complicated way That's the same as what was on that arrow I wish you hadn't noticed that Miss Bowie Was you?  How would you like to be a poor relation? Always taking orders, watching her by the best of everything And having to get along with nothing yourself I made up my mind that I was going to have nice things too What? You killed her for the money? But surely you know that practically everything goes to Gerald Not if he's convicted of killing her, it doesn't The Lord doesn't let the murderer profit by his crime And I'm the only other relative Harriet had I'll get it all Maybe you would have, but now You won't tell on me Miss Bowie You won't ever tell Miss Abby, put down that knife Miss Abby, please Trapped in a corner of the old fashioned kitchen Patsy has no chance to get past Miss Abby As the old lady advances with a heavy knife in her hand We'll see what happens in just a moment And now the conclusion of the case of the red arrow Today's adventure with Nick Carter Brought to you by new post-war old Dutch cleanser In the kitchen of the historic Hartwell mansion Patsy is alone with a murderer A murderer with a heavy knife in her hand Who advances slowly as she says You won't tell on me Miss Bowie You won't ever tell Put down that knife No Miss Abby, please No!  Very well, I'll admit it Got the idea when Lisa warned Harriet That the chief's ghost would come back for revenge And when I discovered that secret stairway I knew just how it could be done Yes, that stairway to Gerald's room Made it appear that he was the only person Who could have shot Miss Harriet from inside the house When actually, you shot her from outside the window But how could you do that? A crossbow Patsy Wedged in the fork of a tree outside the window Fired by pulling a string tried to the trigger Then quickly pulled up into Miss Abby's own room But I don't see how it works The arrow was aimed at the center of Miss Harriet's window When Miss Harriet opened the window for the night The light inside the room threw her shadow On the tree trunk outside And that's when Miss Abby pulled the string What a setup Hey, what if we hadn't found that secret stairway though Then there wouldn't have been no evidence against Geraldine You almost didn't find it, you idiot What? Even after I put the blanket and headdress On the stairs for you to discover So I had to pretend I saw something there So you'd look closer Well, Miss Abby I got a nice cell waiting for you down in my jail Awful sorry There ain't no secret panel for you to monkey with I guess you won't make out somehow Hey guys, still don't see how Miss Abby managed to close that window After shooting Miss Harriet with that arrow It was easy Patsy What?  Yeah, she took it upstairs early in the evening And when she was finished with it She threw it out into the yard But Miss Harriet's window was locked Yeah, but remember when we broke into the room Just after Miss Harriet was killed It was Miss Abby who rushed to the window To see whether it was locked What? You mean she locked it then?  Because I knew Miss Abby was lying When she pretended to see someone in the closet How did you know? Because if anyone had come into the closet From the hidden stairway The secret door would have creaked so loudly That we couldn't have missed hearing it She must have planned that murder for months in advance I'm sure she did But she lost her head when she tried to kill you Since she couldn't cover that up It would have been a bad mistake Well, I'll say Not only for her, but for me Thanks for not letting her make it, mate You're quite welcome, Betsy I'd hate to have to break in a new assistant What? Why you? Can you tell us something about the adventure New post-war old Dutch cleanser Is going to bring us next week, Nick? Indeed I can, Mike Next week we're going to meet a brand new version Of an old horse and buggy racket It was so streamlined that it murdered three people And the only clue to the solution was the fact That a lot of people suddenly started wearing new glasses Well, that certainly sounds interesting What do you call the adventure, Nick? I call it The Case of the Failing Eyes Nick Carter, master detective Presented each week at this time By the Carnegie Packing Company Is produced and directed by Jacques McGregor And is copyrighted by Street and Smith Publications Incorporated Charlotte Manson is featured as Betsy Today's script was written by Jim Parsons Original music is played by Henry Silverne This program is fictional And any resemblance to actual persons Living or dead is purely coincidental This is Michael Fitzmorris saying When minutes count, use new Post-war old Dutch cleanser This is the Mutual Broadcasting System


Okay, so now that we got everything so if you guys are catching us on YouTube make sure you watch yesterday's video I'm gonna link the description. I'm gonna link. I'm gonna link it right in the description below But that's how you set up a Facebook business manager. Okay, that's super super important. That's basic. That's step one After you set that up now you're now now we're back over here in the dashboard So the way I got here is I clicked on the dots everything is about the dots click on the dots We click on ads manager. This is where you're gonna be running ads from click on the green button And this takes you through the setup of the ads but before we get there That's what that's why I truly truly want to take for example Dan my man Dan. That's on the line right now I really want to teach him and coach him the right way because what most people do is they think they can just slap an Ad on come in here smash the green button set up an ad and all of a sudden they're gonna capture leads It's like dude. It doesn't happen that way. There's there's there's pre You got pregame we're right now. We're in the pregame, you know, this is this is pregame We're setting everything up first because we want to launch successfully So I'm taking Dan by the hand and I'm walking him through the different parts of this ads manager that we have to set up first Before we just roll out and so what we're gonna focus on on this call is is really what I call step two It's setting up your custom audiences Making sure that in fact, you know what what we're gonna do first is we're gonna set the pixel I rephrase yeah, let's start all over. We're gonna set the the pixel that has to be set up first before we even set up The custom audiences and the pixel is what allows facebook to start tracking Who's landing on the pages and well as I keep taking you guys through this series of training I'm gonna be you know walking you through on on and and explaining why these different components are so important And why you can't just roll out an ad And and and and all of a sudden think you're going to capture leads without without doing any of this stuff You don't you can't skip a beat when when it comes to any of this stuff every every feature every step of the way is important Without it. We won't be able to run ads. So here's what's going on right now So again, the whole this whole call is going to be how to set up your facebook pixel That's what we're going to focus on right now. That is step two. Okay. That's where we're at right now So if you can notice right here at in the top, I have this facebook pixel helper This is a simple plug-in. You can download it for free on on on google.  You can download it right here. Click on the top one the chrome google store go to the the chrome web store right here Mine's already installed. So if if if if yours is already installed, it'll stay right here remove But if if you don't have it installed, then it'll stay right here. Just you know install it So you'll just install this and all this is it's a plug-in that sits right here at the top of your web browser and all this allows me to do is It allows me personally I only use it for my personal reasons to check my personal Pages I can care less with who is facebook pixeling me So as I navigate the internet and as I'm just in cyber world and as I'm going to all these different random websites whether I'm shopping or or Doing research on other shit and I'm just on random websites This thing lights up or it doesn't and so in this case In fact, if I go back to to your page, this is these are our pages And that's why this call is so important because I'm going to install the pixel as I can tell right here As I'm on your page.   I I really use it for my personal reason. So when I'm setting up pages in kartra I want to make sure that my pixel is on it correctly. So I'll simply open up the page. I'll come over here I'll notice if this thing is on If it's not then my pixel wasn't installed correctly So so you can tell from from from from um up here There's no pixel if I go to any of my other pages Let's say facebook fbs for beginners This is another one of my capture pages now if you notice the damn thing lit up And right here, it'll tell you pixel pixel and this is public information So if anybody else is tracking and and and they have their facebook pixel up and they go to my fbs for beginners.com They'll see this they can see this but you none of this information is private. It doesn't matter It's public. It's no big deal. But but again as I'm surfing I can see who's pixeling me But again, most importantly when I have my pages up and ready to go I can make sure I can click on it and make sure that my pixel is fired up Okay, because that's the most important that's step two. That's the whole purpose of this call. So what I'm going to do Dan is I'm going to install these pixels on your two pages. We got the landing page And then we have the thank you page the pixel has to be on both of these pages and so Let's get into it. So as I come into the ads manager Right here. This is the dashboard. I want to click on these dots and then I want to click on events manager That's where it's going to start now The pixel is for those that actually have a web page So or a website or a landing page or an opt-in page, whatever the hell you want to call it If you're trying to do anything online You have to have a pixel on that page, okay? And so and and this is this is one huge huge reason why facebook has so much freaking data Because if you're online today and you have a website and and you know Somewhat something about marketing or anything you most likely have your pixel on this page And that's why thanks for coming to my channel because if you don't have your pixel on your page I'm going to walk you through how to set up your pixel and pixel on your page and you want your pixel on your page Because even if you're not running facebook ads currently At least facebook is still tracking all the people who are landing there and and and on our next call We're going to go over custom audiences Where you'll be able to start segmenting these different people who are landing on your landing page And those who are landing on your thank you page Those are two different types of people a person that lands on the landing page, but they don't fill out the form That's one type of visitor That person is going to be tracked The other person came to the landing page Clicked on the button and actually filled out the form and those people came to the thank you page That's a different type of person So because my pixel will now be on both pages I'm going to be able to create what facebook calls a custom audience and i'm going to start segmenting these people Which is super powerful when it comes to Targeting my facebook audience So again in this call i'm going to keep it i'm going to keep it super simple We're going to focus just on the pixel so again as you could tell there's no pixel on either of these pages And what we're going to do is we're going to go ahead and set it up now So we clicked on events manager. We came over here I'm going to make sure we name this pixel. So what do we have names for already? We have names for the business manager. We have a name for the ad account We're also going to name our facebook pixel. So this right here is going to be the same name We're going to keep the same name. We're going to rock the same name for everything It's the name of our business manager. It's the name of our ad account. It is the name of our facebook pixel So i'm going to name it right there. I'm going to go and click save and then i'm going to come down here And i'm going to um, let's see if I can grab the pixel from here. Let's go ahead and accept these terms um, and then this is Compliant this is upload offline events. Okay, so we don't need we don't need that just yet We don't need to create an audience for that just yet. So what i'm going to do is i'm going to Back to upload or actually let's confirm this. Let's get out of here Okay, so now here's what i'm going to do. So there's There's our event set. So let me refresh this page really quick And let's make sure that we can grab our pixel Perfect. So we'll grab it from here. So connect and then what we can do Is we can name the pixel right here. So we're going to name it again. We just named it, but we'll just do it again compliant health care solutions And then the website that's optional because we're going to have different websites We have this we have the same website, but we're going to have many different pages So we're going to leave that part blank So as long as we can name the pixel and then get access to the pixel This is for offline. This is for online. So all we care about really is the online events that are happening which are The visitors of our pages. So now we're right here. So again What I normally do is I normally have people Bookmark this so right here. This is your pixel. So I would I would come over here. I'd hit the star I would I would name it pixel I would put it in the ads manager and now you have that bookmarked because it's very important to always come back to Your pixel. So because it's a brand new pixel, this is what we'll see. We'll continue pixel setup We'll install install code manually. We'll copy the code We hit continue and we want to turn on automatic advanced matching and all this does is allows facebook to find even more data on your audience so This is internally for for facebook's purpose, but When you can turn that automatic advanced matching on it's a good thing It just gives facebook the ability to find even more to find even more data But to find your audience even faster. So so you want to make sure You turn that on and then all we're going to do is we copied the pixel code Now all i'm going to do is i'm going to x out of this And i'm going to come to the cartridge page. This is where we now Go into the page. So no matter what landing page software you're using if you're using click funnels If you're using cartridge, if you're using lead pages kajabi, it's all the same Um, there should be a settings where you can come into the page And you can simply go into the builder and in cartridge we use cartridge for everything So I use cartridge for my landing pages my email automation my membership course my calendar my affiliate marketing So if you're new to the online space, I highly highly encourage you Click on the link in the description profit with cartridge dot online There's a fortunate trial where you can set this up and really dive in to all this stuff and what I also do is I I offer free strategy calls So set up a fortunate trial and then we'll set up a strategy call where we can jump on and I can teach you everything about cartridge Just like i'm doing with dan But activate that 14 day trial first and and I always tell people if you're using different softwares A different software for your email auto responder A different software for your landing pages a different software for your online calendar I'm telling you man You have to compare it to cartridge. So again, there's a fortunate trial profit with cartridge dot online Activate a 14 day trial and let's compare it. I'll jump on with you and I'll walk you through it all But this is what dan and I use for everything and so in this case These are the two pages that we're working with these two pages right here. That's what I have up over here So again, I copied the pixel. So I already have it copied now what I'm going to do is I'm going to bring it over to um The actual page you can tell right here. These are these there's no there's no pixel But once I add it, we're going to refresh these pages and we should now See it light up. So these are the two pages. So let's go ahead and go into the builder. I'm going to click on edit And this is where we add our facebook pixel inside of a cartridge page We simply click on edit. We're going to come into the builder And all we're going to do is we're going to click on settings on the left hand side And it's simply it's it's simply copy and paste you guys.  I'm going to paste in my facebook ads tracking code So boom i'm going to paste it in right here. There's the code.  All I know is that it tracks everything So so copy it paste it and then click apply And then we're going to come over here save progress And then we're going to publish live And we're going to do it again to our thank you page So let's get out of here. Let's go to our thank you page And let's add it there and those again those are the two pages that I have already opened Once I add it to the thank you page. We'll go ahead and test Our our pages by refreshing it and seeing if the facebook pixel helper Lights up which it should so let's go ahead and come into the thank you page And again the reason why the pixel is so important Especially on the thank you page because as you start to run facebook ads You want to be able to look at your metrics you want to be able to track everything if you're spending money You have to know if leads are coming in right and so adding the pixel to the thank you page allows facebook to start tracking that Because we're going to tell facebook Whoever lands on this page is a lead Very straightforward very very straightforward But facebook cannot do that if we don't cover our bases if we don't handle the basics First and that's by simply Installing the pixel. So there it is there. We click apply now. We're going to come over here. We're going to save progress With cartra.  So that's why I have it here So right now no pixels found right on the thank you page No pixels found but now as I come over here and I refresh the page Let's see what happens now Bam, it lights up. It lights up. Now if I click on it compliant health care solutions That's the pixel that is now on the page Hallelujah that right there is so so important and now that means we're in business Let's track and let's refresh the thank you page and make sure that this page lights up as well There it is there lights up blue got the number two and we click on that There's our facebook pixel That right there you guys is as basic as it gets. That's that's that's as simple as it gets and that right there man Is the most important. So if I refresh this page over here Again, I would bookmark this page. I'd put it in the ads manager folder and I would call this page pixel You always want to be able to get back to your book market for me What's that? Can you bookmark it for me and put it in? And you'll have to do it on your end once you log in on your end, but but we'll do that on our next call. That's fine So so right here. We got health care solutions And then down here you'll start to see the activity So as as we as as people start to come to these pages You always want to refresh your pages as well always refresh the pages We already did it, but we're going to refresh it again and and as as people start to land on these pages This activity you'll start to see the activity and the numbers start to go up But that's just the pixel. I don't really care about that But I I do care to see it live and you'll see a green dot And it will say page view and you'll start to see how many people are actually viewing it, but That's just for this metric. We don't really care about that It's not really going to be necessary for anything, but you'll start to see it here in the future You'll see page view. You'll start to see different metrics right here But this is the actual pixel now on our next call We'll cover Audiences that's super important you guys so if you're catching this on youtube make sure you watch the next video Now that we added our pixels on the page. Here's what our next video is going to be Dan The next video is going to be custom audiences And the reason why that's so so important is because now As we have our up our ads manager as we have our facebook pixel installed Now we're going to be able to set up custom audiences and why that's so important is because of this As we start to run ads we have keeping it this simple We have these two pages, right? We have a landing page, which is our opt-in page Where we're going to be sending people to to enter their name and email Once they do they then go to this thank you page Which our pixel is now tracking Now what we want to be able to do though is we want to be able to Specifically segment these two different types of people So custom audience number one is going to be people who visit the page, but don't opt in Custom audience number two are going to be people Who opted in and who are the people that opted in? Leads So we're going to be able to tell facebook through our custom audience anyone who lands on this specific link Tag them as a lead And why do I really want that in the future is because as I continue to run facebook ads Now that I set this page up this link Under a custom audience under leads As I continue to run future facebook ads. I want to be able to exclude This audience from ever seen future ads because anyone who lands here they're already a lead. Why do they need to keep seeing my ad? They don't unless i'm running ads for something completely different That is also relevant To the audience. Okay. Well, then maybe I'll I'll target this audience But if i'm running the same ad over and over different variations of the same type of of free offer Let's say we have a 10 page pdf And we're just trying to get as many people to download as possible We're running ads for several months out of the year and that's our one offer We're getting people to the page so they can download our free download.  Yeah, you can't you can't do that. I understand Yeah But then also you'll spend way more money than you need to Okay, so so that's why you want to be able to exclude these different people and this applies for anything in this case I'm going over two basic pages your opt-in page And your thank you page, but as you build out more funnels every page is just important I have many pages in many different funnels My pixel is on all the pages. I'm setting up audiences on many different pages But this is as basic as it gets a landing page and a thank you page These are two different custom audiences that you want to be able to set up for sure That's going to be on the next call. So again, make sure you don't miss that But this one is right here is your facebook pixel now. We're ready to go now We're in business compliant healthcare solutions. That's how to install a facebook pixel


Hi everyone, my name is Melissa and today we're spending a day in my life. I woke up and drank some water, then I went to the gym before I started my classes. And after the gym I got ready and I went to my first class, Econ 301 in Cranard. After that class I had a big gap between classes when I decided to work on some homework. Then I went to my second and last class of my Tuesdays Dance 102 Ballet. As you can see I'm here on the studio. I'm super excited for this class this semester. And after classes I decided to go and spend some time outdoors. I was reading Atomic Habits. Then I got together with my pre-do marketing team and I finished my day with some yoga.


So yeah, so like I was saying time is never wasted if you're learning something. That's what I like to say now Okay, so did you wanted to do something PV equals inner T or something like that? Have a good one Alan You let me do this one and I'll get that for you. Okay, cool. Yeah so Is there a particular one of these that you want to do or all over this pretty much the same just different ways Pick one. Okay Okay, let's try this one It says 1.30 liter balloon is taken from room temperature 25 degrees Celsius and placed into a freezer at negative 11.5 degrees Celsius. What's the new volume? So you can like I was saying you can do all these PV equals in our T's or all these gas laws by using PV equals in our T So you just do PV equals in our T one one one one and you don't put the one on the R because it's constant and then you divided by PV equals in our T but P2 V2 and to our T2. Okay, so R is the same So it cancels out So let's just write down what the problem gives us now so T1 Is the initial temperature? And it says that's room temperature 25 degrees Celsius But you can't use degrees Celsius. What do you got to use? Kelvin and how do you get that from degrees? So 25 plus 273. What is that? 298. 298 Kelvin. Okay So it also gives us T2 which is cool and that says negative 11.5 degrees Celsius So 263, 262, 261.5, right? And it also gives it Gives us volume, initial volume, so V1 There's 1.30 liters and that's the units you want to do and then V2 is What we're looking for. It says what's the new volume? Okay, so notice the only things that changed are the temperature and the volume Does that make sense? Yeah So if that's the case did the pressure change? No, no, so P1 and P2 are the same is what it's saying Okay, did the volume change? So we did our V1 and V2 different. Yeah, so we got to leave that like that. So let's bring those down V1 divided by V2 equals did the number of moles change? No, no, so N1 equals N2, right? So we can cancel that and Did the temperature change? Yes So we got to bring that down. T1 does not equal T2 So we do that. Does that make sense? So there's a bunch of these gas laws you can do them all like this So all you really got to remember is that D equals N2 makes a lot easier Well, it we're looking for V2. Okay, so the easiest way for me to get there I like to get there just by flipping everything over, right? So if you flip one side, you can flip the other one. Okay, so we're going to turn this into a different equation V2 over V1 equals T2 over T1 So let's just erase up here for a second And remember we have to isolate the reason we did that why do we do that because we're trying to isolate the variable V2 Right? Okay, so we need that by itself. Yeah So in order to now do get V2 by itself We multiply both sides by V1, right? That'll cancel V1 out So if you can do anything to them, right? You just got to do it to both sides So if we cancel V1 out like there, what's our new equation? V2 equals T2 V1, right? Is this the right T1? Is that right? Yes So then we're going to erase that part and then now it's easy. Just plug and show So What's T2? T2 261.5 Kelvin. Why did I I left all of that just because the final answer I'm going to take to well 366 Okay, so V1 is Going to be 1.30 leaders divided by T1 Which is 298 Kelvin Notice Kelvin divided by Kelvin cancels and you're left with what? Leaders. Leaders. Is that what you want? Yes. Yeah, because you're looking for a volume. It's awesome So do leaders And then all we got to do now is take 261.5 multiply that by 1.3 divide that by 298 I got 1.14 that's the new volume of the Balloon So the other thing I want you to ask yourself is When you increase the temperature of a balloon does it get bigger or smaller? It's bigger. Did we increase or decrease the temperature here? We took it from room temperature put it in the freezer So what do we do? Decreased. Well think is that what happens when you put things in a freezer? So think didn't remember it's not all in the chemistry book. Okay, so if you put something in the freezer What happens to the temperature? It goes down goes down, right? So you would expect the balloon to get bigger or smaller smaller did it get smaller? 1.14 smaller than 1.30. Yeah, so that's your final check Okay, so make sure you May use your brain, you know not just your chemistry and cancelling units, you know because you know But in the freezer it's gonna get smaller Cool any questions?


Welcome to The Journey. Today we're going to talk about how to promote your blog on social media. Whether you're blogging for business or blogging as a hobby that, you know, hope to one day turn into a business, odds are you work really hard on the posts you create and when you put all those hours and all of that energy into writing and working to promote your blog, there are a few things more devastating than getting little to no traffic and a great place to find more potential blog readers is on social media and you're already probably working to make sure that your blog content offers real value for readers but now you have to get eyeballs on all that juicy content. So first, here are some general rules to keep in mind for content promotion across all of the social media platforms. First off, always have a fabulous image for your posts. If you didn't add an image to your blog post before you published it, go back right now and insert a nice picture. Images are crazy important for upping your traffic. Articles with images actually get 94% more total views. So don't just swipe on from Google because there are copyright rules against it. Your best bet is to take your own pictures for your posts. And if you're not a photographer or want to go with some more stock photos, Pexels is a fantastic site to get free stock photos that you can use for personal or commercial use. And our next tip is to maintain a social media content calendar. And I talk about this a ton but content promotion takes planning and a social media content calendar really keep you organized so you have a better chance of meeting your traffic and engagement goals. Not only should be planning your content but also when to cross promote on other channels too. It all goes into this. Blasting your newest posts on every account you run at the same time will become overwhelming for your audience. You really want to try to stagger them out to really capture the most attention. So post a couple times on your most popular channels and a couple days later for the other relevant channels with your post. I could agree more with that. And speaking of social media, enable easy social sharing with icons on your blog or your website. And every blog post should have buttons that allow for easy sharing by you or your readers. I know that's something I look for when I'm reading a great blog. I want to immediately share it with my friends and family. So I look for that icon so make it easy for that button and the sharing to happen. And in the video that you're watching right now, there is the option to share it to Twitter, Facebook, LinkedIn, Pinterest, etc. Hint hint. And your blog should have similar buttons that enable your reader to easily share to their favorite social media platforms. Look at that. Extra word of mouth there. And not only will this help you gain new readers, it will also show the world that, hey, you're enough of an expert in your field that people want to share your content. That's so true. But you want to also be mindful of timeliness. How often you share a new blog post is really going to depend largely on whether or not it's a timely piece. For example, if you are promoting a blog post that is about summer fashion trends, it won't really make much sense to promote that post multiple times in the winter. On the other hand, when you update timely posts for the new year, you can always reshare them again. In other words, just be aware of what is going to be the most helpful to your audience before resharing anything. And another pro tip here is to really write those more evergreen posts than timely ones because not all blog posts will immediately get the attention on social media. So now I want to go into tips for each of the platforms starting with Facebook. So tips for promoting your blog on Facebook, don't share only your own content. Now, while the goal is to get as many readers on your blog as possible, right, it's important not to spam your page with only stuff from your website. Share useful links that will help your ideal audience while showing them that, hey, you know your stuff and don't share it too frequently. Share one blog post of yours and then something else each day. And that something else can be a meme, an infographic, a link to another website, a video or some other graphic that you've created. And now I want to take this over because it's one of my favorite platforms, but tips for blog content promotion on Instagram. So starting off really create those high quality images. We all know Instagram loves those images to highly visual platform. You're going to need some quality images to capture people's attention and also maximize your Instagram bio. Unless you have over 10,000 followers, your only place to add that link is actually on your Instagram profile page. But if you have multiple links that you want to tell your visitors about a nice little hack is either to use link tree. It'll create a little mobile optimized page with the ability to add a bunch of links or create one on your own website and modify the links as you will. Don't forget to experiment with post frequency. So if you find your engagement is going up when you post three times a day, but it plateaus or dips at four posts, well, then you'll have an indication that three times per day is your sweet spot. And again, the frequency which you should post is going to vary. But with Instagram stories, you need 10,000 followers for that precious swipe up feature that allows you to link to an individual blog post or really other links that you want to promote. But you can still use Instagram stories and talk about the link in your bio. It's going to vary depending on the audience of how often you should post but test it out, experiment and see what works with your audience. Yes, experiment, experiment, experiment. Also, my favorite use hashtags to drive niche specific traffic. So when you use niche specific hashtags to help promote blog posts on social media sites, other social media users who are following similar hashtags are more likely to find you, which is great. And now I want to move into Twitter, how to promote your blog on Twitter. First off, get creative, skip the lazy approach like tweeting out world's best margarita with a link to your post. You have 140 characters to make a strong impression to do it. Try something more exciting like want the scoop on the world's best margarita recipe? Check it out here. Hashtag cocktails, hashtag cocktail recipes, you get the gist. You know I do, but she followed up with that awesome sentence with some hashtags. You really want to use hashtags to really help your tweaking visibility when people search for specific keywords, which really can translate into more clicks, reads and even retweets. And I can't stress this enough, keep posting. Just like our crazy world, Twitter moves fast people. No, this doesn't mean tweet the same thing 20 times in 20 minutes. That one saying spread it out throughout the day to hit multiple time zones, switch it up with different tweets that lead to the same URL. Let's talk about Pinterest and it's something that we kind of forget a lot when it comes to blogging. But you can really create a pin for each post. So you want to make sure that you have at least one high quality, unique pin for every blog post that you write. And it should go live as soon as your post is live. And with this, use search-friendly descriptions. So you really want to use a description similar to your blog's meta description and try to make sure that you include the keyword phrase someone would be looking for on Pinterest. So if they're searching for margaritas, make sure that is in your description. Be sure to make the most of boards. So post your blog's pin to a relevant board on your Pinterest page. And that gives Pinterest more clues as to what your blog post is about. So for example, your perfect French toast post should be pinned to a recipe or breakfast board. An experiment with timing. I can't stress this enough on actually all platforms. But at the risk of sounding like a broken record, experiment and see what works best for your engagement as your audience may be different from the average. So you're here. We're here. And believe it or not, YouTube is a great source to promote your blog content. That's because it's more of a search engine than a social media platform. But they do have a community section that allows users to directly engage with those content creators. Still, my advice for using YouTube to promote blog posts is similar to Pinterest in many respects such as use a great title and description that someone will be searching for. And your image thumbnail should also be high quality to really catch the attention of the average user. And for the fastest results, I recommend either reading the blog posts to your viewer or showing them something related to your post. For example, if it's a how to post like a recipe or a craft, your video should be of you making the item you're blogging about. That's how fun is that. And then to direct your viewer to your blog include the link to your post in the video's description and state in the video that the viewer should visit your website for this post or others like it. And we've covered a lot in this video and I know it's a lot to take in, but that's why it's so important to have a plan in place before you just start posting randomly to various social media platforms. And remember, you don't have to do everything at once, but you need to do something in order to gain more traffic to your blog. And social media is a great free place to start. If that's a wrap, make sure you leave a comment below and subscribe to our channel. That's right and ring that bell so you're the first to know when we upload more videos. This is The Journey. See you next time.


This season if you turn into a Yankees or a meds game, you're bound to see a mess up of epic proportions. You're bound to see something silly that shouldn't happen on a baseball field. That's just kind of what both teams are doing. And this one is very special. It's brought to you by DraftKings. Go to DraftKings, download the number one sports book app, use promo code Johnboy when you do and have some fun.  It's very fun if you're a fan of any other team. It starts out in the bottom of the first and the Yankees are at one nothing. The Yankees have two outs, but there's two runners on and uh-oh, that's a base hit into left field. And for some reason, the third base coach sends the runner home even though Joey Gallo, the left fielder has the ball in his glove way before he even touches third base. So that's mistake number one you're gonna see on this play, but not by the umpire. Look at the umpire's eyes. Just making sure he touches that third base. Great job, third base umpire. Doing your job, beautiful. The throw beats him by a mile. Gary's got it in his glove there. This should be the easiest out you'll ever see. And everyone would be talking about what a bad send it was by the third base coach. But what happens is Gary Sanchez, just watch. Oh, okay. So he got him in the helmet, but that was bizarre.  VR says, no, he didn't go check it out.  Got you in the head. And VR is like, no, my feet went underneath. And he's like, nope, got you in the head. And he picks up his helmet and Joey Gallo says, hey, good throw by me, huh guys? And then they're checking Monty for pine tart stuff. And they're like, well, let's just check you anyway. I don't know what's going on over there. They think they might be replaying it. And then the Mets manager, he's like, well, I don't know why they sent him home, but let's check out this replay. And VR says, yeah, let's check it out. And Gary says, okay, let's check it out. Pretty scary for me. Umpire's Tila Wade cop, all checking out the replay. And Gary thinks VR is just going to run into him. And they're just going to like have a little bear hug and it's going to be friendly because that happens sometimes when a guy is dead to rights at home plate. He just kind of runs into the tag and says, you got me. So VR kind of uprights himself, which makes Gary tag high. And then he slips his foot underneath and his foot is on home plate right there. And Gary has not tagged him. And it's just the most embarrassing tag attempt I think you'll ever see because the new rules say you can't run into the catcher.  Instead, he olasum gives him the lane. VR kind of deeks him, gets crafty, credit to VR. I mean, if he didn't give up, he tried whatever way he could to get in there and he's safe.  It's not allowed.  Instead, they go to replay. And I get why the ump said out because look how close he is. It's going to be hard for him to see the foot and the tag in one shot. It's hard for us to even do it now.  So good thing that replay exists and good play that they were able to go to it and get this call correct. Cause it is a tricky one and they go and they say safe and everyone's incredibly embarrassed and Gary's like, oh my God, that's not good. VR gets some high fives. Gary's like, huh, huh, huh, huh, huh. Gal is like, huh, huh, huh, huh, okay, huh. Cause we're still playing and Monty has to go out there and continue to pitch. There's still two runners on. He's just going to attack the zone. He gets strike one. He gets strike two. He gets a foul ball for strike, not two, but it would have been a third strike. Blah, blah, blah, blah. And then strikes him out. Look, oh, numbs says you're out. And man, that one was brought to you by DraftKings and you can go to the sports book and you can bet on something and you can get it wrong and you can embarrass yourself the same way Gary Sanchez did. Or you can make a sneaky good bet. You can do something no one saw coming and you can be VR on the slide. Just go to DraftKings, download the sports book, use code Johnboyt when you do.


What's up everybody, JC here for jazzy's case breaks.com 2019-20 panini mosaic blaster one box break random teams number 15 Just sold out and this is to chance to win spots in Pikachu number 8 team random at the chance of the pelicans and grizzlies So again the way this first guy's 30 total spots We will first do the random for the break and for the blaster only so again randomized customer names and teams open up The blaster boxes tribute the hits remember no veteran common ship and then we will randomize all 30 customer names again In a separate dice world randomizer and the top two names each will win a spot in the $900 pelicans grizzlies team random number 8 where there's a one-in-six shot to get the pals of the grizzlies So let's do the break first guys. Good luck roll it and A one out of four five times. Good luck One two three times David done Eric so five times So there you go one more time here five one two three four Kings down to the bulls So David the kings Eric with the next grizzlies John the tea was Eric with the warriors Lakers dance with the heat jazz Danny with the magic rig of the nets Eric with the Celtics Zach with the 76ers grab with the Rockets Eric with the thunder David with the hornets Blake with the travel ages Eric with the paces Zach with the spurs Danny with the raptors Kevin with the bucks John with the clippers Eric with the sons grizzlies John with the pelicans TJ with the calves John with the pistons Jason with the mavericks Kevin with the hawks Eric with the wizards and bulls Close the treadmill because no one ever trades in this And again separate dice will randomize it to see who gets spots in that break All right, good luck guys I'll see your little John Stockton Yannis Trey Young God game David Burton Yannis Lucas hammock Aaron Gordon Kendermann And a jammer ants Green NBA debut very nice Memphis grizzlies what's Memphis Grizzlies Eric some salt there you go man very nice All right, good luck guys top two get a spot in the team random for Pikachu number eight Roll it and we got a three and a six nine times good luck One two three four five six And three more times seven eight nine nine times Nancy and Jonathan congratulations Six and a three nine times so you just won spots in the team random for P18 number eight chance of the pelicans and grizzlies appreciate you guys jazby's case breaks.com


To give you a bit of context, I run something called Insider.in, which is currently one of India's largest ticketing websites after, of course, the big ones like Book My Show. And we're about six or seven months old. We've only been operational for about six or seven months. So what I want to sort of talk to you guys about, it's not about code, it's not about anything else, it's simply about how you can disrupt or at least take on the big players or in your market that you want to work in simply on the basis of your user experience. While we've had some great talks today on performance and some crazy new libraries, at the end of the day, I see that a lot of you are from startups. So it's not really, a lot of the questions are based on the fact that, hey, we don't have the time to maybe do profiling, we don't have the time to do this. So how do you end up making a product that stands out, that lets you do, that lets you take on the big players? So simply put, when we started building Insider.in, we decided to take user experience as the product feature. At the end of the day, what we're doing is selling tickets to an event, let's face it, it's not rocket science. In terms of pure product features, there's not a lot that we can do in terms of making people go, hey, that's something really cool. I mean, no one else does that. So when I mean user experience itself as a product feature, what do I sort of, just to elaborate on that. So we have two customers being a marketplace for event ticketing. One is everyone here who buys tickets to events, and the other is the people who put up the events themselves. So let me take the latter first, people who put up events on a particular platform. How did we use their user experience in terms of their actual, what happens when you come to an event?  But behind the scenes, and I'm sure the organizers over here would realize is what they really care about is one thing and only one thing. Just how many people are in here? How many people have got here so far? How much am I selling right now? What's happening? And there's a huge amount of panic that tends to happen over it. So when we started doing this, instead of focusing on trying to build like a really fantastic admin console that'll do crazy new things, we just went out and spoke to every small and big promoter that we could.  And at this point in time, I'm really hoping book my show guys aren't in this audience because I'm just giving away all my trade secrets, I suppose. And so we just did one thing and one thing only which is every five minutes as people walk in, whoever's running the event just gets a simple SMS sent to his phone saying, hey, these many people are inside and this is all you've sold. And I kid you not, just by mentioning this very fact, I have probably closed more vendors who wanna sell tickets on my platform than I would have ever imagined. And if you would have asked me this question seven months ago, I would have been like, are you kidding me? I obviously wanna build a real-time interactive admin console with fancy graphs, some sort of really fancy framework that sends out emails and does all sorts of complicated things. All I had to do was send an SMS. That's it. And that's when it sort of struck me that at the end of the day, all you need is simplicity in your UX and sell that UX itself. Don't try to sell the fancy features. Just say, what is your core user experience that you want out of it? Now, coming to the consumer part of it, and again, as I said, I'm just winging this lightning talk and just giving you my personal experiences. Coming to the consumer side of it, one of the most important things that we learned selling event tickets is what happens when something happens to an event. To give you some context, we were the guys who did the AIB knockout because of which all the AIB shows got canceled after that. We were also the guys who did the Jerry Seinfeld show, which obviously got canceled on the morning of the show. So believe me if I tell you that I have some experience with how this happens. So one of the things that we immediately realized, which seems so surprising and became one of the core parts of our user experience, is okay, fine, you're buying tickets and whatnot, but what happens when tickets aren't available online? I mean, most places, what do they do? They shut ticket sales up in an hour before because there's no internet connectivity at the venue. You can't sync your sales up. So it just says, hey, tickets are no longer available online. You could just leave it at that or you could clearly tell the guy the tickets are available at the venue. Why don't you tap on this and it just straight up opens Google Maps or directions there, along with some sort of counter-telling you how many tickets are left available for sale online, on ground, sorry. It's as simple as that. It's not something hard to build. It's just a couple of lines of code, but that simple thing and number of calls we've got from users saying that's really useful or to give you another example, we do some of India's largest music festivals. We do something called the Bacardi Internet 7 Weekender if you guys have ever been there and a lot of people don't like to buy online. Now, I could technically tell someone who's selling tickets on my platform that, hey, if you're selling tickets elsewhere, that's your business, why do I care? But I go the extra mile and what I do is, if it's being sold at a cafe coffee day near you, I will put that up along with an option to buy online. I don't get any money out of it, but what I do get is that the promoter who's putting up an event on my platform gets incredibly happy. Maybe 30 tickets get sold offline, away from my platform, but the incremental gain that I get from it, from the user experience of the promoter and the user experience right now, I'm not talking about is not just how it looks on the website, how his event looks on the website, but his own experience with dealing with my product is so much better because of it. So that's essentially what I wanted to tell you guys is speak to your guys. There are two ends to both your businesses. One is especially if you're in the marketplace model, speak to the guys who are putting up events on your marketplace, identify the one core user experience that they have and you just need to go after that.


Why is living soil so important? Please tell us. When we talk about climate change, there is no way you can talk about these things without referring to soil. Right now, if you plow the soils, leave open soils, it is generating billions of tons of carbon dioxide. The same thing, it's if it is under shade and if carbon sequestering is happening because photosynthesis is on in a big way on the planet, then this can be turned around just a matter of eight to ten years time. This is why the save soil moment that if governments take this policy that every farmer who owns, anybody who wants to own land must ensure there is three to six percent of organic content, soil is not our property, it is the legacy that we have received and we must pass it on that way.


One of the most interesting and practical aspects of diagnosis in traditional Chinese medicine is this concept of observing or of listening. Now one of my mentors actually said something really wise and I want to share that in today's video and share with you how it can be used to understand health, healing, and the current state of disease in someone's life and in their body. Hey, I'm Alex Hine, author of the book Master of the Day. Now I've included the first link in the description as for a free PDF on five daily rituals that can potentially add 10 years to your life with traditional Chinese medicine. So you can check it out right there, the link in the description. So what one of my mentors recently said to me was that sometimes you're going to have a patient that comes in and there's going to be a lot of story around their illness. It might have been insomnia, it might have been trauma, it might just be digestive problems. And there's this long story for some patients and not such a long story for others. You know, some people come in with abdominal bloating and digestive stuff and they're like, yeah, I just eat the wrong foods or I don't know why I have this. And others go into some long, very far out explanation about like astrology and their birth trauma and the food they eat and like some genetic stuff and Monsanto. And you're like, this is a big difference. You both have the same symptoms, but one has a very elaborate story not to devalue that and one has a very concise story. So what gives? And what he said was the lower the base level of vitality and the worst the patients doing the greater the story.  And she's like, well, let me tell you how life's been.  My God, this woman is crazy.  She must not be doing well. It's the same kind of manifestation. The more well rested, the more healthy, the more fulfilled a person is, generally the better they can be at being present and being calm and giving concise answers that are not kind of rambling. So understanding this concept of the base state of vitality is really, really useful. So when our base state of vitality is lower, it makes it harder to concentrate, to sleep, to fight off infection, to be in a good mood, to be in a good state of mind, and positivity versus being a pessimist, all of these things come out of this current state of vitality.   Compare all the physical changes and the psycho-emotional changes that happen on those two days, the Costa Rica Day versus the Work Hustle Day in New York City. And how you feel, but not just internally. What's your mood? How do you treat people? How well do you sleep? Do you feel positive and inspired regarding your future? All those things come out of this base state of higher vitality versus lower vitality. And so this video is really just kind of a brief observational lesson. When someone is having this long story, so to speak, maybe they're really just not doing so well medically or in other parts of their life. And maybe what they need is not to go to a shrink or a therapist or maybe they do, but maybe what they need is those aspects of health that result in rest, in relaxation, in better diet, and the things that really help someone feel good in terms of the state of the spirit every single day. So I hope this lesson helps you that the lower the state of vitality, the longer the story. And maybe it can help you in terms of healing yourself or recognizing this in somebody else. Now, of course, you can grab the free link below. The first link is for that free PDF, five daily rituals that can possibly add 10 years to your life for traditional Chinese medicine. And then check out my last related videos on the topic right there and there.