Yeah, good. Hello. Welcome to Ixia cloud lens and presentation. I am Christophe Olivier. I'm the product manager for the cloud lens virtual visibility solution. It's an Ixia virtual visibility product Let's roll everyone to the end. You can you hear me well? Yeah, okay So real quick.  What is What are the challenges of monitoring virtual networks? I'm going to explain to you. What is our cloud lens virtual visibility solution a little deeper dive in what we can do in open-stack environments and Because this is called marketplace and demo. I have also a demo for you at the end So real quick, what is Ixia? Ixia has been around for about 20 years Initially specialized in test business. It grew by acquisitions. It's now also doing visibility It's been doing visibility for a while and after acquiring several companies We got acquired about and that became official two weeks ago We are now part of key site. So that number over there 500 millions just grew about 10 folds in for the last two weeks So now what are the challenges of monitoring virtual environments if you are old enough and When I look around here, it seems that I can say that you are familiar with what's on the left over there Monitoring your network was kind of not easy, but easier you had the data center and A firewall or firewalls and then you would go to the internet. That was a well-defined perimeter now with You still have the same perimeter, but it grew and now we have Internet of things we have public clouds. We have private clouds. We have Virtualization so that made things much more complicated. It is now much more challenges challenging to monitor your environment And when you look at the numbers That may not make you feel much better if you look at that first bullet by 2018 according to some analysts 25% of the the traffic would go directly from the mobile device to the to the cloud without Going through your security devices won't security defenses. It is kind of a scary number and When you have monsters like AWS who recognize that security is really the highest priority in That environment it really says something So the last bullet here by 2018 about 60% of the enterprises If the implement appropriate cloud visibility and control tools will experience one third fewer Security failures, so it's very important to do something So what do we do and before what do we do? What is the real challenge in the virtual environment? I'm I don't know if all of you are familiar with the term east-west traffic This is what we have here East-west traffic is the traffic that goes between workloads. So here in that diagram I have a web application that talks to a database or an application server that talks to a database and If you have in place Physical appliances that monitor security and this is where Ixia and other Competitors are good at it's to do what we have here with that red question mark We know how to do that one when the data hits a wire. It's a fiber We know how to capture it. We put a tap we send those packets to a packet broker You see it is one non and from there we send it to the tools on the right here, okay, and We know that to do that, but in a virtual environment, how do you do that? You don't see that traffic that traffic never hits that wire most of the traffic about 80% of the traffic goes directly From one workload to the other from one virtual machine to another Without eating the wire and how do you get to it? That's the big challenge and when you get that traffic the volume of traffic may be another big challenge So the answer to that is what we call our virtual visibility fabric and what does it do first? It leverages whatever you have as your environments monitor So it can be a private cloud It can be a public cloud your software defined data center a branch office that solution will apply to it second It will capture and send packets and flows of interest to the tools We are not a tool we are feeding the tools who are getting the packets to the tools so that those tools can do the packet inspection or do whatever you need to do with those packets and That third bullet is very important that solution applies to both virtual and physical environment and by that I mean Your customer you already have physical appliances packet brokers Physical tools or probes you want to leverage them? We don't care you can get that traffic at the virtual level and send it to your existing Physical appliances that's fine if you want to go full virtual because some customers Don't want to hear about physical anymore or don't have those physical equipment you can do that too So we are kind of too agnostic we get the packets and forward and send those packets the internals to those tools and We can also limit the amount of data because that's another challenge It's the amount of data that represents that virtual VM to VM traffic that east-west traffic So we can filter as close to the source as possible so that you don't have to send huge traffic to those tools and The solution is called cloud lens and cloud lens is an umbrella solution that covers from the private cloud to the public cloud and with a hybrid cloud in between and Because those environments are so different You don't have the same level of permissions in a public cloud that you have in the private cloud so when To him when you implement that solution in the public cloud you need to implement it in a different way or with different options That's why I know we are the open stack summit But we have different options if you want to monitor your AWS or your Azure environment Or if you want to monitor your private data center and that public cloud solution When you deploy such a solution you really have to keep in mind that you are dealing with a very Flexible environment with scalable environment and that solution has really been developed for that So capture all relevant data full packets if you want or just pick what you need by filtering from level 2 to level 2 for filtering and To go a little deeper in that solution We have it has kind of three families of features the net stack the packet stack and the app stack on the next step Stack side we that's where we do the virtual tapping We can do some filtering level 2 to level 4 filtering at the at the source very close in the compute node in the host In the hypervisor we can do And then we do aggregation and we can send those packets via a gerry terminal via VLAN to a packet processing feature So that packet processing can be physical or can be virtual here. We don't really care It's just that the feature had the high level, but we offer both options So the packet stack is where we do the packet processing. We do deduplication header stripping packet trimming Protocol trimming as well as jerry tunneling and load balancing the app stack Component is where I think it's very exciting. It's the last one that we are announcing just as we speak is Where we apply application? intelligence and I think it's very important because I have said that a few times already in a virtual environment the volume of data It is so important so huge that sometimes it may make your solution kind of a not Relevant but not realistic because it is it is so huge that your tools cannot absorb it your network cannot absorb it So you may want if you can because depending on your on your vertical You may not be able to do that But if you have the choice you may not want to send full packets all the time You may want to focus on net flow for example or and then send that metadata to your tools and When the tool needs more it can request more to the cloud and solution and then we can send a packet capture to help with the troubleshooting So I think that that that bright app stack here is very important. I will show you in the in the demo in a minute So here just another view of the solution where we have the three I would say pillars of that solution the data access from Everywhere the intelligence packet processing as well as the adaptive and Intelligent monitoring so data access from everywhere you can get your data from physical taps from virtual taps in multiple hypervisor environments from KVM OpenStack VMware Hyper-V Then you get those packets and you need to send your packets somewhere And you send your packets to a packet processing feature physical or virtual and you do whatever you do with your package deduplication packet trimming headers tripping and after that you pass it to the third layer with that adaptive adaptive and intelligence monitoring where The application can request more if needed and all of that manage from that Cloud Lens management interface have to hurry So now a little deeper into what we do in OpenStack Here I'm focusing on the virtual tapping a piece of it And we have two way to capture that virtual traffic in OpenStack either at the open v-switch level So with KVM OBS or by leveraging tap as a service or TAS the both have some Advantages or features and the first one is that you capture trap packets or you monitor at the infrastructure level And you don't have any tenant footprint. It integrates with Nova services It is but it is dependent on the on the OBS on the open v-switch and requires some access from from the administrator but it is well suited as I said for infrastructure monitoring and It has less virtual infrastructure overhead on the other side the tap as a service solution is Usually well liked by service providers or by customers because you introduce multi tenancy support which means that the virtual tap can be installed per tenant and Tenant a can monitor without tenant be watching what's happening and then you have that security separation That's done by installing service machines at their tenant level In each tenant level they are deployed using heat template and monitored from that cloud lines manager interface And that's what I'm going to show you in in that demo. So service VM implementation and kind of Really well will well like by by service providers for that multi tenancy feature this way Okay So the benefits of the solution Multi tenant support as I mentioned though. It's it's aware of open stack object It integrates with the open stack solution Nova Keystone salometer the solution is Integrated with both physical or virtual environment as I said you can sign your packets to a physical Packet broker or physical tool or you can stay in your virtual environment and and do everything in virtual It uses the best network capabilities available It is flexible. It is rest API's are available So if you want to go the others the other mile and do integration you can leverage those API's and It integrates well with open stack even data metadata So now I'm going to switch to a demo so I haven't I was not brave enough to do a demo live So I have a recorded demo of this environment. So first thing real quick is here. It's my So what we're doing here We have an open second environment which has a controller node and a compute node And what we are doing is that we are monitoring that traffic between those two VMs and we generate traffic I will show you with one of XR tools that simulates some enterprise mixed traffic and we tap it using tap as a service which is a service VM installed in In that compute node and which leverages the tap as a service framework and from there We send that traffic via gerry tunnel to our cloud lance app stack component So here I wanted to show you that yes We are using open stack and how it looks in the open stack environment So here, that's the footprint of that service VM The virtual tap and at the bottom. It's the cloud lance manager, which is also running in open stack Now we log into the management interface from where you're going to Configure your virtual taps your filters if you want to and here So in a typical deployment if you do it in VMware, you will do that from the GUI Here because we used the heat template. This has already been Populated before we're from from the heat template. I just and here I'm showing you that you can select between tenant or host to Configure and monitor what you want to do. So in this case The host option the OBS option was not installed, but I'm using the tenant option Now the next step what you do is to configure the forwarding policy So what do you do when you capture your traffic? Where do you send it? Here? I'm defining the the the jerry tunnel the destination of where I want to send those packets just very simple Enter the IP address select jerry and then save that now we have that jerry policy That forwarding policy defined the next step is to define the capture Capture policy. So what you want to capture full packets filter So I have several options here, but in the end I will just capture all packets Select my forwarding port that I defined earlier and then apply And the next step is to select. What do you want to monitor? Which virtual machines workloads you want to monitor? Just click here and you select what you need to monitor here Don't see and click yes, and as soon as you click yes The system is monitoring your your live environment and traffic Packets will be captured. So to show you that even if it's recorded. We had tasks running I switched to the task mode in terminal. I don't know if you can read But run a few comments to show you that tasks is working and the flows are also listed here So the good thing of the cloud lens manager is that it hides all of that Of course you could do it yourself But if you want to do a filtering and all of that you have to do it from the command line So here I'm showing you how I'm generating traffic. It's it's part of the demo It's not part of the cloud and solution I'm just using I exterior one of our test tools to generate an enterprise mix that I can tweak and here What I'm doing is that just getting the packets is not really fun by itself And instead of using wire shark or something that goes deep inside I wanted to show you that third component that up stack that I talked about Where we can visualize what's happening in those packets. What's in those packets? It's a it's a deep packet inspection feature which is offering Netflow generation application filtering Geolocation and here at the glance the administrator as a as an overview of what's happening on the network Where the traffic is coming from? What kind of applications are talking on this on this on this network? Which are the most talkers application most talkers which operating system are? Running there Which browsers and you can create filters and I would create a filter real quick and you can of course Configure and say I want to see the last five minutes the last hour the last day and you can expand And see what's happening. So here I'm just showing the geolocation because of course it's cool It moves and and here can see that at a glance you think oh, I have traffic coming from China and that It's not supposed to happen that maybe it's worth digging. So here. I'm just moving my cursor. It's kind of a Showing you where the traffic is coming from Of course I had to put some thing from France because as you heard my accent is not from Texas So friends has to be there. So then next the I would say the goal the target of that abstract is not just to show That dashboard the dashboard is nice. It's cool. But as I said, we are not a tool. We are Providing data. We are feeding data to the tools. So it's good You can show you can use that dashboard But what I'm showing you here, but just briefly not I'm not demonstrating all demonstrating all features Is that you can create filters can create filters and see oh I want to see what's coming from China and I want to see which who? From China the Facebook traffic. That's what I'm doing here Facebook and YouTube traffic from China And then you can apply actions to that you can do regex filtering you can do application forwarding So send that traffic to a specific tool So you can do all of that. I would say it's it's the most important part of that app stack It's the dashboard is the nice looking thing But the engine behind it the network processing is really Processing those requests and here the next thing is I'm enabling net flow.  So Lots of things can be done by that abstract That's not that was not the whole point of the demo But I thought it was nice to show it here and you see it did not crash That's a pretty good Okay, that's all for now if you have we have a few more questions Seconds for questions if you if you have some Come here. I cannot take on you Yes So the question is the VM which is more monitored here is it in the same compute node So, yeah, so we have one service machine to monitor per Availability zone here in this case. I had just one availability zone. It's my compute node, but it depends on your setup Yeah But but you may need to run more than one service machine depending on how many Availability zones you have it depends if you want to send full packets If you send full packets, you are going to double your traffic If you want that's why it's important if you can to send that flow or to filter But L2 to L4 say I only want traffic from IP this and IP that so that you lower that amount of traffic If you send everything you send everything so you increase that traffic SROV Future plans SROV becoming kind of a not really virtual anymore. So it's right now We don't support SROV, but we are thinking about Okay. Thank you


We are live. All right, let's just do a few little hello everyone. Welcome to my live stream. I haven't done a live stream on YouTube for a while. Let's just wait for some people to jump in. Let's have a look here. Let's wait for my link. I'm not an experienced live streamer. But I'm going, here we go. My mate Isaac has sent me the link to my own live stream so I can see what you guys are commenting. Let's have a look here. Wow. I did not expect so many comments already. Wait a second. Wow. You guys are really commenting, aren't you? Okay. I'm going to try to make this so that we can get this happening. Is it going to be annoying if I'm looking down at these comments? I'll try to look at the camera and answer your comments. Some of you guys' YouTube names are quite intense. Okay. Basically, anyway, I'll start talking. We've got 330 already. The reason I'm doing this live stream is because I've just ticked over to 50,000 subs. Let's just make that camera 50,000 subs. I'm really grateful for that. Just a few months ago, I only had about 12,000, 11,000 subs. About six months ago or so, and now it's jumped up exponentially. I think it's a lot to do with the fact that my content has improved a lot. I've been able to focus 100% of my time speaking for animals. I'm reaching a lot more people. It's a lot to do with the fact that I've been getting amazing support from everyone. I've just been intensely focused on helping animals. Remaining focused is a very big part of this. I just thought I'd do a little bit of a gratitude stream and show everyone what I've been up to. It's a bit of an interactive thing if you have any questions about what's been going on lately because a lot has been going on. First of all, can everyone hear me? Wait a second. Can everyone hear me? Yeah, I reckon everyone can hear me. Let's have a look. Everyone hear me? Okay, sweet. Sorry, this is just live. This is how it's going to be. 404 people watching. Wow, people are giving me... What's this? A top chat? Oh, people can donate through the chat? I didn't know that you could do that, hey. Okay, so we've got a lot of comments coming through. Hey, Joey. I love you, Joey. You made me vegan. Thank you, Lawn1312. You basically made you vegan. I just put the information out there and you made the choice. You chose with your heart. You didn't use your programming or your conditioning. You chose with your heart, which is amazing. The vegan goat? Hello, vegan goat. All right, we've got a lot of people watching. This is epic. The chat is going off. What do I do when people put the donations up there? Do you ask a question? Do you have questions to ask? Joey Carlson, do you have a website? No, it's in the making. A website is in the making. I've got an amazing legend who's helping me out with that. Shout out. Hey, Becky. Hey, guys. All right. Joey, come to Canada. Well, that could be definitely something that's going to happen. So stay tuned for that. Not 100% yet, but it's definitely something that could happen. I don't understand what these little chat icon things are where people are putting donations through. I don't know what that is, but I'm sure we'll work that up. Hello from Spain. Hello, Spain. Anyone got any questions for me? Maybe I'll just talk a little bit about what's been happening. Obviously, everything that's been happening is online for everyone to see. If people aren't following me on Facebook and Instagram, that would be a good idea because a lot of stuff that happens, I post on there. A lot of my thoughts and how I've been dealing with stuff is on my Facebook and Instagram for everyone to see. So not everything comes up on YouTube, but a pretty good indicator of what's going on in the new series, the Vegan Prophecy series. Who likes the Vegan Prophecy series? Those videos take me days. It basically takes weeks because all the filming that me and Laura do together and then editing five hours of footage at a time into like a 20-30 minute video can take a lot of effort, but it's been worth it, 100% worth it. This is a 50,000 subscriber live stream. It's amazing that the channel has grown so fast in the last six months, but it's all put down to my dedication and focusing on the animals. Can anyone tell me what these little $10 donation things are? That's fine. Okay. Hey, Joe, we've been watching your videos recently and I really start digging your activism style. You're doing great work. Keep it up. Thanks, Leon. I appreciate that. I love what you're doing watching my nids. Bless you. Bless everyone. Hi from Chile. Wow, Chile. That's a long way away. I've got 500 people watching. Wow. That's a lot of people watching. Okay. You've changed my life. 57 and Vegan. Wow. That's epic. That is epic. Lowry. I hope I pronounced your name right, Lowry. That's so good. 57. Anyone can go vegan at any age.  The point is anyone can go vegan. Slaughterhouse workers can go vegan. Hunters can go vegan. Seven-year-old men who are in the army can go vegan. But generally, there's a general trend I see that young people are more often more likely to take the message on. But anyone can. Anyone that uses this and this, their heart, can go vegan and be consistent. All right. Love what you've been doing lately. Keep spreading that vegan message. So if anyone's been following me for my journey online, obviously I've evolved a lot and I've improved my approach a lot. And I've definitely found my feet as an advocate for animals. You know, when I first started, my heart was completely in the right place always. It's always been for the right reasons. But, you know, the way it came out, sometimes probably not the best delivery in, you know, but the thing is like very passionate. Like, no one can deny that my passion and that passion is still there. It's just now I deliver it in a certain way and I believe the way I deliver it now is more effective. But in saying that, you're never going to please everyone. So just follow your heart and do what you think is right in your heart because if you start pandering to everyone, then you're going to completely lose the message. Now I speak with passion and conviction from my heart for the animals and that's what they need. They don't need people pussy footing around the issue for lack of a better descriptive word. But we need people to be direct, like I'm direct, respectful and I do the animals the justice they need right now I mean, we don't have time to pand it to everyone. I don't believe, I mean, obviously, delivering the message in a respectful way but always explain what happens to animals. Never betray the animals by downplaying their plot. That would be something that I would steer away from completely. I mean, that is betraying the animals in my eyes. So that's where I'm at. That's where I'm at with my approach and obviously we've made it into the mainstream media in the UK here and that's been amazing for animals and I don't think this is the end of it. I think that this is going to be a conversation in the mainstream for the rest of the year and beyond. I mean, it's now reached the mainstream. The discussions have been had. It's been quite controversial at times. The media like to make it more controversial and the media like to sort of perpetuate the hate side of it and the fear side of it. And demonise vegans and they want a villain which they've been very excellent at, you know, portraying. But that's what the media always have done. They've always done that. Six months vegan this week. Wow, amazing camps. Keep up the good work. Thank you so much for all you do for the animals. Hey, it's Kez from Birmingham. Hey, Kez, how you going? Thanks so much for my talk. Anytime. I'd do that. Out of the goodness of my heart for to help animals.  Thanks. Okay. You're doing a great job here in the UK. Thank you. Is this good? Let's just see if we can. What are those little love your work? Keep staying sober. Also, Norm. Thanks, Norm. Appreciate that, my friend. Congrats, mate. Keep it up. Help me. I'm back on the meat. Mr. Rat. Why is that my friend? And it's not me. They're dead animal bodies. The animals didn't want to die. So don't call it meat because it's not meat. It's flesh. Flesh from an animal. So I think you need to be careful with your language there and calling it meat and things like that. Call it what it actually is. It's the flesh of an innocent animal. But if you're back on it, then remind yourself of why you stopped in the first place.  And if you crave meat, we've got plenty of meat. We've got plenty of vegan meats that are delicious and taste exactly the same. So, I mean, yeah, get back on it. Get back on the vegan, the justice lifestyle. Joey, thank you so much for all you're doing. Thank you. Thank you too. Let me borrow the 50k subs. Are you familiar with the backster effect? What is the backster effect? I'm not familiar with that. James, I went vegan because of your videos. Epic James, I'm really happy to present this information to you and you made the right choice. A bit of an animal don't eat me. You know, we care for animals. Hey, what do you think about horses that are used to pull a carriage? I just think that's just, it's pure slavery. There's nothing more. I mean, glorified slavery. Horses should not be domesticated and trained to do anything for us. This is just complete and out of exploitation. Those horses should be out in the wild with their friends and family experiencing their own life and not being used by human beings. Happiness gains. I haven't said that for a while. Hey, go on, Abra. Cadabra. All right, Mr. Rat. Oh, no, here we go. What did you do before this for work? I was a traffic controller working three days a week and now I can spend every single day doing what I do for animals. So it's amazing. Where has Joanne been? Will you be coming to Wales while you're in the UK? Lauren, possibly. It is on the cards. The UK tour might be extended. We're just pretty unsure of what's happening completely right now. We're looking forward to a vegan future. The vegan future is now. This is when it's happening. People often ask me, Joey, how long to a vegan world? Well, it will happen a lot faster if we all get together and do this. And we need to stop relying on others to speak up for animals on our behalf. We all need to sing with the same voice and with the same message, which is animal liberation. And if we all do that, then this is going to happen a lot faster. And you should never ever think that it's not possible because it's 100% possible and it is happening with all that. Everyone involved. But what I try to do and encourage is for all vegans to get involved in their own way. And people get a bit worried and they think they have to go out and do what I do or go out and do what James does or go out and do what the DXC does with their forms of activism. But no, everyone needs to bring what they can bring to the table. And that's what's important about diversity and the movements. To don't be scared off by the word activism, everyone can do something and do it in a way that you feel you are best at. Use your talents, utilize the talents that you possess within the movement. And this year is our year. And it's already happening. It's not even in month two or coming to the end of month two and we've already smashed it into the mainstream. And it's a very heated topic for debate. It's very in the mainstream media. So it's amazing. Simon, I love your work in vegans since January 1st. Partly because of your influence. That's epic. So what's what's going on? Someone just wow. Wow. Is that a donation? Are people donating through this CDNT? How do what? Wow. That's amazing. Thank you for that. Thank you. What do I do with these? Sorry, I'm the world's sexiest vegan. Thank you very much. I'm very. Thanks for that, Jason. I appreciate that. So I'm trying to get through as many of your questions as possible. There are non anthropocentric definitions of the word murder. There are. There are. And I will continue to use the word because it's it's describes what we do to animals when we take their life against their will. We're animals to say that murder doesn't apply to animals is just just supremacist human supremacy. We only think these words apply to a human plight, which I just think is an injustice in itself.  It's just so human beings can hide from the, from what we're doing to animals and say, no, no, it's technically this is artificial insemination and technically this is humane slaughter and no, no, no, no, no. It's murder and it's rape and it's slavery. Those words define it perfectly. I'm sure the thing is we should never listen to the oppressor on how we should describe what they're doing to animals. Of course they want us to use these fairytale words. Of course they want us to. They don't want us to describe exactly what it is.  Of course they don't. Hey, mate, what are your thoughts on honey? I don't understand yet why honey is bad. Honey is just, you know, it's basically it's the same for the same reasons. It's slavery. It's exploitation. We're stealing off of bees. We're taking their one source of food that they make. It takes them a long time to make. And we're stealing that off of them and we're replacing it with some sugar and we don't need honey. We do not need to eat honey. It's a luxury item. There's nothing good about honey. There's no necessity for honey. We've got 50 different alternatives. Bees have their honey and that's it. So we still want... I don't know what it is with human beings, but we want to take everything off of animals, even their one source of food, even if we've got like 30 different alternatives or whatever there is. It's very unethical. They cut the wings off the queen bee so she can't leave the hive. I want to be a vegan activist, but I'm only 15. What do you think I could do to help the animals in the best way I can? I would recommend you watch my video Fearless Activism. Fearless Activism online. Let's have a look here. How are we going? Okay, okay, okay. Is this your first live stream? No, I've done live streams before, but this is probably... I might do them more often. We've got a very big audience here. A very big audience. The funny thing is if you talk to 600 people in the room, it's just like, wow, look at all these people. Wow, this is pretty amazing, but because I'm talking into a screen, there's actually 600 of you watching right now from your home. People always mention pets. That's our moral obligation to care for them. We have domesticated them. So it's our responsibility, I think you mean. Chelsea, is eating too many beans and lentils bad? I'm not sure about that.  I don't think so. I think beans and lentils are healthy, full of fiber. Joey, what's your opinion on negative vegans who instead of encouraging people to become vegan with options and examples, they are offensive in outreaches. Should they be banned from outreaching? Now, you would have to give me a very specific example of how someone conducted themselves on outreaches for me to comment on that. The thing is I could be offensive to someone when I'm being respectful and just explaining procedure in the dairy industry. So that we can come off as offensive to someone by just explaining what they're contributing to. So to be offended is very subjective. Some people can be offended by facts. So if you're just stating objective reality to this person and they become offended by that, that is on them.  So I don't know how this person is conducting themselves. If someone is swearing at someone, name calling, using all these logical fallacies in a debate, then I would say that that is bad advocacy. But I don't know the context of this. So I can't comment. I can't comment. So that's my answer to that. Parents, let me go. What are all these... I don't understand what these donations are. Can someone explain it to me in the chat please? Maybe I could ask Isaac, but I'm not certain of what they are. Oh, Isaac's already... He just messaged me. He literally just messaged me. Okay, okay, they're donations. Wow, amazing donations. Eric Smith, dude. 500 dot, dude. That is so generous of you. Look at all these Georgina. Have you experienced much compassion fatigue as a full-time victim activist? Compassion fatigue? Compassion fatigue? I don't understand your question. Have I experienced much fatigue as a full-time animal rights activist maybe? Yeah, I get fatigued. I get tired. I get upset. I get burnt out. I get angry. I get frustrated. I will always keep going though. I will always keep going. I mean, if you're not experiencing any of those types of emotions, and also I just want to say thank you for what you do. CDN the third, thank you so much for your very kind generous donation. I mean, that is amazing. I just want to say that if you're not experiencing this range of emotions, then you're obviously not looking hard enough at what's happening. What's happening is very horrific and you're going to experience emotions as an advocate because you're going to be facing what the animals are going through a lot. And the reality is quite daunting. But this should be used as fuel to fuel you. It's fire to fuel your activism. Okay? And I could feel it here all the time. And this is what helps me keep going. Because when you focus on the victims, I'll see this a lot. We focus on the victims to go vegan. And then once we're vegan, we're like, okay, my change, I'm vegan now. I focused on the victims now. I'm not harming them.  A non-action, you've stopped causing harm. Neutral position. Okay? But what happens is somewhere down the line, not all vegans, but some people, they forget about the victims. Not that they've forgotten about the victims. They cease to remind themselves of the victims. They might not speak for animals anymore. They might not try to advocate for veganism. They might get complacent and comfortable. Because I'm constantly reminding myself what the animals are going through, it really gives me that motivation to help them. They're screaming out for help. And I think that's what we all need to do. We need to, even as vegans, don't become complacent. Don't think that being vegan is enough. It's amazing. Amazing step that you took that step. That's the first step. If you're not vegan, that is the first step. But we need to also remember that it's very urgent and animals are screaming, begging out for our help. They're begging out for our help and we need to answer their calls. And it's basically, no one else is going to do this but us. So it's vegans that are going to do this because we know, and when you know you have an obligation then, if someone was seeing some type of injustice happening to a child, being abused, someone beating up their life, they have the obligation to help because they see it. They've witnessed it. If you witnessed an injustice like that and you didn't step in and do nothing, what would society say to you? Exactly. They would hold you accountable in some way. They would say, you should have done something. It should be no different for farmed animals. So we know if you didn't witness that, abuse that, you have no obligation because you don't know about it. If you didn't know a child was being abused, where's your obligation to speak up about it? You don't know. So vegans know that's our obligation. There's a great quote. James Aspy says it a lot but it's a great quote. It's when you have the privilege to know you have the duty to act. That is our duty. Okay, sorry, I'm getting a little bit lost here on a tangent. Thank you for your donations. How am I today, Jennifer? I'm going well. We're doing a lot of work lately. We've got a couple of weeks just to get all our footage up and then we're off to for another journey. Maybe I'll keep it a little bit quiet for now. Great, great manual. Thanks, Raul. I appreciate the donation. I'm not sure where these donations go but they might go into some type of, maybe my YouTube account but I really appreciate it. All the money that I use helps facilitate my advocacy basically. This is my life now. Helping animals is my life and all the money we get helps facilitate that. It keeps us afloat, keeps us living and contributing. People always mention pets. That's our moral. Sorry, I've got to get back down to... Okay, here we go. How do I... Sorry guys. I'm just trying to work out this live stream of people watching me. I've got to... Okay. I'm just trying to work out the... Joey has a ham sandwich hidden under the webcam. I have proof.  It's not ham, that's a dead pig. Okay. I'm a vegan dairy farmer but leading it to sibling soon. A vegan dairy farmer. I'm not sure what that means will. I'm not sure so I'll just... I think I'll answer that because I'm not sure what you mean by a vegan dairy farmer. A soy bean, do you make soy milk? That's the only vegan dairy farmer I know of. We need to save all animals farmed and wild. How do we do this? By going vegans the best... The best thing you can do to help animals is stop harming them as far as practically possible which is by going vegan. Actually, going vegan just doesn't hurt animals. The best way you can help animals is by advocating. Advocating for them. You know, waking others up so they stop hurting animals and then turning them into advocates. So then we've got a big group of... which is what's happening now. We have a big group of vegan advocates who are speaking up for animals which is amazing. Sarah Lush, wow, thank you for your donation. Really appreciate that. I didn't realise that you could donate through this. This is really amazing. Do the donations expire? I don't know. I'm not sure. Okay. Let's just have a little walk. If anyone's got any questions, I'll try my best to get through them. I'm only 14. You've helped me early enough. Thanks, Joey. Wow! 14, Jeremy. Great work, Jeremy. I'm really proud of you, mate. So anyway, I've got 644 viewers. So basically, 50,000 subscribers. Okay, I'm just going to repeat this again. 50,000 subscribers only about 6 or 7 months ago. 50,000 subscribers. So my channel has grown exponentially. My content has improved dramatically, I feel, and I've always strived to improve it. And if anyone's following the Vegan Prophecy videos, these are the types of videos that I'm going to try to put out. They take me literally a week to do these videos. They are very labour intensive. It's a lot of footage and I'm recording constantly hours and hours and hours of footage and I'm chopping it down and piecing it together like a puzzle and it takes me a lot of time and mental energy to make these videos. So I hope you appreciate everyone appreciates that and I hope they're inspiring people to be advocates for animals, passionate advocates for animals, reminding you why you're vegan, reminding you why we all need to speak up. But to create a bunch of passionate vegans who are willing to contribute and to stand up for what's right and not be afraid to speak out against this injustice. To never be afraid to speak the truth. No matter how much of a minority we are, the truth is still the truth. And we should speak it with passion and conviction and never let anyone try to silence you. Never let anyone try to silence you. This is so important. No matter what anyone says, ridicule they could paint me up into the media to be the devil if they want. People come to me and they see what I'm speaking and anyone with logic and compassion, can see the truth through the lies. Those with eyes can see. Crouching, thank you for the donation. I've helped three members of my family become vegans so far. I'm working slowly on the fourth using your techniques. I'm going to tell you how to convert people with compassion. Compassion, socratic method, logic, evidence, these things wake people up. Be tactful when you speak to people too. Everyone's slightly different. Just be socially intelligent, tactful, strategic and ask a lot of questions. Socratic method is king in these debates, always asking questions, leading them through their contradictions respectfully, passionately as well. Let's have a look. Sorry, I can't moderate these comments here. I can't, there's so many. Okay, your example. This is following on from the last question from 92 Rudy which I think was a good one. He said what should we ban outreaches who are being, I think it was something like who are offending those who they're doing outreach with and I said being offended is very subjective because you could just say the truth to someone and they can get offended by that. But he said his example of an outreacher offending someone would be someone being plain rude at an ignorant meat and dairy, I suppose, out of frustration instead of teaching them. Again, always remain respectful. I wouldn't ban them, I would just maybe direct them to my outreach workshop called Feel Us Activism where I do a lot of sort of remain respectful.  You're rather frustrated and angry because they said something to emotionally trigger you about animals and okay, or they brought an argument to you that you don't know how to respond to. This is what I can see happening if you don't know how to respond to an argument you can get frustrated because I don't really know how to answer that.  So, two things. Make sure that you've got a base level understanding of most of these excuses and the good thing is people repeat the same excuses over and over again. You hear a lot of the same stuff. So, make sure that you're pretty good at answering all of these. Irfling Ed has got 30 excuses in 30 days videos up. They're very helpful watching through a lot of different speaking debaters on YouTube's contents. Really helpful. Also, when you feel an emotion, now, the thing is, 92 Rootie, I'm not always perfect either. Like, I get emotional when I sometimes let my emotion run the conversation and that's what happens. Your passion can overflow into anger and then it can run the conversation. And what I invite people to do is to be hyper aware of those emotions and let them pass. Like, if someone says something to trick you, they don't know.  They don't know that.  They just don't know.  So, you have that understanding. But if it does trick you, it does get a bit angry. Let the emotion pass and then respond. And when you respond, you respond with a question, a clever question, you know, related to what they said. Just chill. Remember, you have the truth on your side. You have the truth. They have their programming, which is so easy to navigate them through their contradictions. You should be confident. You should be very confident. You're basically explaining truth to that person. But responding is different to reacting. Okay, reacting is just a knee-jerk. It's an unconscious action. You just react to the emotion that you have. Responding takes a very conscious aware effort. Okay, so you let the emotion pass and then you respond with a question. Now, I don't tell people always to remain calm. Because sometimes situations don't call for you to remain calm.  But don't, if they're getting aggressive, don't match that. Aggression is not good. Aggression isn't good. Passion is fine. Passion is fine. So, you don't always have to remain completely like chilling calm and stoned and stuff like. But, yeah, passion is good. Let them feel it. Give them the energy. But don't let that passion override into aggression. Because aggression doesn't help. Aggression is anger in action. Okay. Also about anger. Anger can be a useful emotion.  If you're not angry, you're not looking hard enough at what's going on. So, yeah, you should be angry. But we should be very careful not to act on that anger. We need to, yeah, feel angry about what's happening. Yeah, this is an injustice. Of course. Be angry. But it's not best to advocate in an angry way or act out your anger. Okay. Let's keep going through. I hope that was a good answer. I might have gone off on a bit of a tangent there, but I just thought I'd explain about emotions and how to handle them.  But we're human and would I have a, would I yell at someone for, would I disown them as a friend if they got, you know, aggressive in a situation like this? No. Because it's a very heavy situation. What's happening to animals is heavy.  I mean, like, of course not. Of course not. But, you know, I just think we, as advocates, we need to be very aware of how we conduct ourselves. Because at the end of the day, we are not speaking for ourselves. We are speaking for animals. Okay. We are ambassadors for them. We're speaking on their behalf. So sometimes you need to take your own emotions out. Try a bit. I know it's hard, but try your best to take your, your, your emotions out of the picture and go, okay, how am I going to convey this message that is best for animals? And, you know, I don't have all the answers, but I know that this, this helps for me. And I hope it helps you too. Love your work, Joey. I'm sure Gary Oskie is smiling somewhere and thankful for you guys, like you as being love Gary Oskie. Yeah, I'm sure he is. And he's, we put in a lot of hard work and he fought for many years and, you know, he inspired a lot of people. Um, okay. Let's have a look through. I think you need to collect those donations before they expire. How? Google will hold the money until you set up a debit for it. Oh, wow, really? I didn't know that. Okay. Okay. What I'm going to do is I'm going to do a few, let's this. I'll go down to the bottom so I can get some of the new ones. All good. Joey, are you excited for the London March? Now I've got 640 people watching. The London March, um, it'll be on August the 25th, I think. August the 25th? I think it's always August 25th. But what you need to do is go to Surge Active, oh, Surge. The Surge Active isn't page, Facebook page. There's an event there. Anyone that's in the UK around Europe come to the March. Everyone needs to come and march with us this year. It's going to be big. Okay. And we need everyone to stand in solidarity and to show that this, we're not playing around anymore. This is a serious movement. It's about justice and we need to be taken seriously for the animals now. And that's what's going to happen with I guarantee you there's going to be so many people there. And the thing is like in the UK, there's about half a million vegans and we had 1% of those vegans marching last year. 1%, so 5,000. Imagine if we got 10% out. 50,000. Imagine if we got the whole 100% out. Half a million people standing up. All it takes is to get out and go for a walk down through London streets. It was amazing. We had like if anyone's seen the video thousands of us screaming for animal liberation.  It wasn't a march for the dolphins. It was a march for all animals. It was a vegan march. You know, amazing. Hey Joey, I just want to thank you for the things you do. I'm a senior in high school and I'm doing my senior project on veganism. Great work, Arlo. Thank you for the kind donation. I appreciate it a lot. Why do farmers keep debating you even though you always win the debate by landslide? They want to justify their position. That's why they want to try to publicly justify their position. Now, I want to make this clear. I don't hate farmers and I truly mean that. If I did, I'd be a hypocrite because I was consuming and paying for farmers to be in business for years. I was consuming animal products for years.  When I was a product of that same society contributing to exactly the same thing that they were before I woke up, it would make me a hypocrite to hate on the individual.  I don't like that. I can genuinely say I'd hate that. That conditions farmers to get into this work. But the individual, no, personally they're probably a family man. They're probably going home, they're family. They don't think what they're doing is wrong. Society hasn't told them that it's wrong.  They cannot give consent to that. And they're like, what? It's procedure.  They haven't even thought about the victim. They haven't even looked at animals as victims. And this is something that they haven't learned. They haven't learned. They've been taught some animals of food. This is something they've been taught. So they are a victim on some level. But don't ever think that they are the real victims.  But the animals are truly the victims here. The animals are truly the victims. And the reason they're debating it is because they want to justify the position which they cannot justify their position without creating a massive double standard. Any chance I could get in contact with you to talk about hosting an outreach workshop? If you want me to do some type of speech or to come to do some activism with you guys, my email address is at the bottom of all my videos and that's how you contact us via email. Okay. You know what, guys? I'm going to say goodbye to you all. But I just want to say before I go, that I'm so grateful for all of your support. I'll read through all the comments. I do. Don't answer them all, but I'll read through them all. Actually, we try our best to get back to our emails but we do get inundated sometimes. But I know that I've got a mountain of support and it really does help even though I would be doing this without support, I'd still be doing this because it's what is right and what is just. But we are so grateful for your support and standing by me, especially when I got a little bit tough there with the media and trying to make it a little bit hard for me. But still having your support really did help a lot and get constant support like the channel in the end of the videos, my patreons constantly. We all know why we're doing this and we're all trying our best and we all want to see a vegan world and we already live in a vegan world in my mind it's here, it's here. That's why the series is called The Vegan Prophecy because it's a prophecy, it's going to happen. Time-wise it happens faster if we all get together and do this, but I know it's going to happen I do not have a doubt it's not there, the doubt doesn't exist in me. The empire will fall and a peaceful world is coming. This is why I fight so hard even if I didn't think it was possible I'd still be fighting because if that was me in the animals positions I'd want someone fighting for me and that's what we all got to remind ourselves but basically this video, this livestream is basically to have a chat with you all to say how much I appreciate all of your support here on YouTube and if you're not following me on Facebook and Instagram come over there and follow me there because there's a lot of stuff I put up there that you won't see on YouTube there's a lot of things I post and my feelings and videos that you won't see on YouTube so head on over to my main Facebook page and my Instagram Thanks Sergio, I've got your... Oh wow, thanks for caring let's just read out Sergio's little statement here Thank you Gershin so I'm not pronouncing names correctly let's have a look here Thanks for peacefully promoting the prophecy for living beings, showing human responsibility to care for animals it is a responsibility and as big as the responsibility is on us to speak for these animals and I'm very grateful to be a part of such an amazing movement Thank you everyone and I appreciate all the support 50,000 subscribers, let's get to 100,000 and let's get this message out as far and wide as possible all of us collectively together in solidarity Thank you very much, peace


What's going on everyone? Sam here played source cards from a 23 top museum collection baseball hobby six box half case break number eight random Team style to look again at your random results as always you can find those on the website under the results tab as well as the link That's in chat So good luck here everybody. Let's do it. We're gonna get paid. They'll be like.  Yeah, all right. Good luck everybody. Let's do it some more museum That is a J rod to 299 for the Mariners Miggy firing bucks and Adley rookie and Tyler Freeman rookie auto 250 for the Guardians Awesome rally gold out of 50 auto one-one Grayson, right? Wow Tony green at yet. That's solid. That's very solid jackpot. That's very solid Yeah, right now TC update. I think in terms of value is the best the best there is on the market Duke Snyder and Francisco Lindor to 75 Nice one there for the Mets Primary pieces plus you have the off chance of the the debut of course Which there's only been like nine of those polls really? Yeah, because there's a lot of top-to-home update out there That's why I mean look at what just what we have. Yeah, I know us. You know what I mean No, it makes sense, but it's pretty crazy. It is wild That Griffey. Yes, it is Ken Griffey, Jr. Nice one there Mariners, right? Yeah Mariners and Pena and Bregman 30 of 35 Nice one there congrats on that Astros. Yeah valid Valid valid valid jackpot. What's the debut's are like a legit like that is a that is the chase of all cheese Cody Belanger 150 blue George spring up Bob Gibson and Mackenzie Gore nice one there 13 of 15 Jersey and patch auto for the Nationals Congrats on that one ray with a spot number three Brian see with a ship it sealed Yeah, the breakers delight those are awesome dude. It's all all All killer no filler basically no filler Which is really nice Okay, we're good to you now keep moving Yeah, they're super like I love the breakers the latter my favorite of the three because they're so much easier to rip than the other two The hobby is actually easier the jumbos the jumbos the toughest one because they stick a lot Oh, yeah, very sticky forces running in the yeah Yuri Perez and Jake McCarthy to 35 meaningful materials for the Vbex The full be debuts in a blaster somewhere probably man probably honestly Right exact hundred there you go exactly to jackpot. There's a rod to 299 That is a yes Hank Aaron for the Braves and Andre Simeonez the 299 for the Guardians On the auto Jeremy Pena Alex Bregman to at 75 Game used your quad jersey for the Astros Congrats Strauss Fred Luis Arias tuned 50 Mookie bets and Dalton Varshio to 199 Jersey Auto for the Lou Jays nice one there Jays. Yeah, see something from Michael. Hopefully man. That'd be awesome first break mojo Yeah, look at what Jake said. I sent Jake the arose arena Goes as soon as I leave to All right while I'm here as well Seven ago in mega dual case seven spots left in mega dual case a lot. It's not a lot at all 19 ago in that one nice under 20 in the first NT as well our second NT I suppose first NT with spots remaining still Kind of 80 bucks a spot on NT collegiate just released today. We don't have a lot of it We have a total of two cases left. I believe after this as of right now, of course that could always change, but We're not doing a ton of NT collegiate. I know that for sure One so do the 299 Iron bucks then and Shreya Mancini for the cups to 15 nice one there Chicago Shreya Mancini You have them about other football team not the rest I guess so dude Goldschmidt Adley rookie That is a Mookie on The campus collection and Aaron Nola primary pieces 75 just re-signed in Philly. Congrats on that Philly's Yeah, yeah Forest hit like one of the insert webbies that was pretty sick like a manga looking one Earlier today in breaks got an extra hit in here Alvarez. Jock Peterson for the Giants There you go Michael nice one there buddy meaningful material First break mojo for Michael and Josh Chisholm to at 299 on the auto for the Marlins Head Raffi Devers to 50 for the Red Sox Cory Seeger whoo three of 20 Reese Hoskins for the Phillies the patch on that man. That's awesome Congrats on that looks like part of the the lettering on the Red Jersey. Very nice. Congrats on that.  Yep. Hello, Jacob. That's the start of it. We got a redemption Sandy Alcantara to 99 Vaughn Grissom, we've got you are due to receive a single player swatches triple relic autograph of Jose Barrios for the Toronto at Blue J's congrats on that blue J's nice one at Toronto Jose Barrios Honey Nut Barrios Full case coming up after this everybody very excited Then we got seven ago in megazool case definitive in museum on real can't wait for that It's like heaven Oscar Coloss to at 299 Soto That brett Beatty yeah brett Beatty wow to 25 Anthony Volpe Sean S and the inks congrats on that On-card auto very nice. Not bad. Not bad. I would say congrats Sean nice little Volpe rookie auto get that into a mat Congrats, buddy. William. It's like a 75. Yeah Laying around the warehouse somewhere that's a goal 10 Cedric Mullins Jordan Walker Rookie Riffy Cedric Mullins and Mark McGuire and Ricky Henderson 29 to 50 for the A's nice one there open Troy with a mega dual case spot Adam with a mega dual case spot and Jeffrey with a mega dual case spot We're down to four all the sudden ladies and gents four to go For to go on believable. Thank you guys. You guys are awesome I'm so amped for that man. That is like That might be like a top-10 like favorite break. I've done here. Is it gonna be that mega dual case of museum and There was a quintuple case we did a while back I think during the national or something it was museum Triple threads tier one like five star That's a big and one other in like one other one, too. Yeah, right. Yeah, it was so awesome, dude I'm like Fletcher Matt Chapman Larry Walker. That's cool, man 10 of 10 nice one there for it the Rockies Congrats Rocks Very nice 10 of 10 Larry Walker. Yeah, it is a really cool tool for the A's Yeah, I like that. I like that a lot. I'm with you on that Four to go mega dual case now guys Paul Goldschmidt 299 again Kyle ripping personals on channel two Corbin Carroll and Chas McCormick the chainsaw devil 37 and 99 there we go Donnie was here for that one. I was I was here for the inception of that nickname. Yeah, he ordered Poor poor individual. Yeah, I'm here for a lot of it. So yeah, she used to it right now That's just how it be true Show it. That's why I asked to step away from top of it Fergie Jenkins it's you 99 for the cubs. That's valid Congrats on that cubs I was just like rich, you know, it's fun enough. I can't deal with them anymore It's too much man. I wouldn't I wouldn't be shocked if that was actually true too much Just putting on a fake smile every time Like Piazza Ozzy Smith and George Brett to 50 for the Royals nice one there KC game use Meaningful material Where's the chances Michigan could score six points in 56 seconds? Hopefully high Probably not but hopefully I get the ball Kyle talker to 299. That is Masataka Yoshida canvas collection and JD Martinez to 75 for the Red Sox You know what oh, is it nice Blue Cedric Mullins the 150 Sandila Contra Max Scherzer nice jazz Chisholm jr. Jersey bat auto for the Marlins Congrats Marlins Nice one there Miami So you had it in your hand Masataka Yoshida Oswald Praza Jorge Pesada to 299 for the Yankees cool one there Congrats Yankees Nice one there Congrats Yankees Jorge Pesada. That's gonna be Markel with a mega dual-case spot Donnie we're down to just three to go. Wow, that would go mega dual case Thank you guys That is awesome and the fortnight group chat Jaden skits in court side at the magic game right now Jaden is yeah, I do that. I don't know. I don't know I just said catch me court side of the nuggets game tonight, and he's there. He's literally court side That's awesome. He took a picture of Joe Ingalls and goes this is what came to see There's artist proof to 50 of Bo Jackson For the Royals and Anthony Volpe to 35 meaningful materials game use Jersey for the Yankees We got a shout for him for getting court side. That's pretty sick, dude All right, let's do a quick recap here everybody. That is JD Martinez. We've got George Brett Chas McCormick a Ricky Henderson and Mark McGuire duel Jake Cronin worth a Anthony Volpe. Nice one. There's Reese Hoskins. We've got Jack Peterson Aaron Nola Alex Bregman Jake McCarthy Jeremy Pena Alex Bregman and Francisco Lindor a Jorge Passata Fergie Jenkins jazz Chisholm Andres Jimenez Tyler Freeman Jose Berrios for the Blue Jays Mackenzie Gore Dalton Varshow Trey Mancini Larry Walker and Jazz Chisholm and our one Maggard is mr. Anthony Volpe. Have a go on Nick. Happy Thanksgiving to you and your family as well, man Everything's giving Nick. Have a go on Nick.  There you go That'll do it for the break everybody. Thanks again for the film up next is full case tears


Welcome to another great episode of the nonprofit show and we titled it ending the end of year with a 374% increase our friend, the guru of all gurus. Yes, push up those glasses, Jared Ransom, CEO of the Raven group. And before we get into that, we've got a little bit of housekeeping. Again, I'm Julia Patrick here with my cohost. I love when I get to interview you because it's always amazing. And I get to learn things, but this is a really cool thing that we're going to talk about today. I'm excited. Yeah, I'm really excited. And you know, we have partners that join us on this journey. And I bet some of these partners were involved in this process. And so we want to say our gratitude to Bloomerang, American nonprofit academy, nonprofit thought leaders, staffing boutique, your part time controller, 180 management group, fundraising academy at national university, JMT consulting, nonprofit nerd herself, of course, and nonprofit tech talk. If you want to share this amazing episode or get back to any of the other 900 plus episodes, you can simply do that by joining us on our app. Oh, and it matches today. It does. I like. I'm getting sold. I had to get the red case so I can see it in the depths of my black handbag. Well, look at mine. It is bright pink, but it's right along with my logo, right? I was going to say it should be there. Streaming broadcast, podcast. We are wherever you are. And my favorite is if you go to, and I have done this, if you're in your family room or living room watching TV and you have a smart speaker, you can actually say the nonprofit show and it'll come up. It's a little kooky, but super fun.  Sheridan Ransom, nonprofit nerd, CEO of the Raven Group. I love this image of you. Is this taken in your office? My home, yes. So I had a photo shoot. I was recognized as a woman to know in my community, which included a photo shoot. And what you can't see in this photo intentionally behind me were hats because it's it's spoke to all the hats that we wear in the nonprofit sector. Awesome. That's super, super cool. Well, I love this image of you and you've never taken a bad picture, but I just think this is great. So let's get into it because this is a really, this is a chock-a-block full conversation. First off, talk about the end of year process. Like before we get into who the comment, who the person was, talk about, or tell me, explain to me, end of year, what that looks like, not just for this client of yours, but just in general, what are we looking at? Yeah, so end of year, we're talking calendar year is very critical for the nonprofit community. I like to say, Julia, we have trained our society that that is the giving season. October is when it starts, November is when it ramps up, and December is when it accelerates. So that October, November, December calendar year, Q4 is so critical. Now, for many nonprofits, that is simply midway through their fiscal, right? So we're doing this huge push because it is when the majority of, you know, givers have been trained to give. However, it's really mid-year of, you know, most organizations that have that July one fiscal. So it's critical. So statistics have shown really like 30% of fundraising dollars come in in those three months. And so the majority also being in December. So I led a campaign that was remarkable, extremely successful, and I am spilling the beans right here, right now. Now, I will say too, for those of you that might already follow me on LinkedIn, I have shared a lot of this. So we're just diving deeper into the conversation. So talk to us about the organization and I don't, I don't want you to necessarily divulge the name, but could you paint a picture of who they are and what they are so that we can understand how you integrated this into like a multi-channel push? So I think what's really important is to know that this organization received notification in August of a looming funding cut. September was when that cut happened of over $400,000, okay? And their smaller organization, no more than a million. So losing over $400,000 is a hemorrhage. I mean, it is a hemorrhage, right? And so looking at this from a standpoint, not human services, not basic needs. So their focus is really more wellness. So mental health and wellness. And so really looking at this from a separate lens, because it's not saying we need basic food, clothing and shelter, which I've got to say, Julia, is where the majority of my career fundraising has been focused. Yeah. Yeah. Yeah. Well, you know, it's, it's an interesting thing to think about the, the fright and the stress that a cut like that puts on an organization. It must like just yank back the chain on any creative thinking and innovation, because you're just working from pure fear at that point, right?  You're sharing with the staff. There might be fear amongst the staff. Am I safe? Am I going to lose my position? What does that look like? So I was, you know, committed to raising the bar higher than I've ever raised. I set a goal of raising $200,000 in 90 days. They'll shy of that raised $177,000. So just shy of $200,000. And I was waiting for that angel donor to say, here's the rest. Like here's the rest of that gap. Yeah. Let's get you over the hump. Yeah. Didn't happen, but that's okay. So really looking at this from the foundational standpoint that we have here is an integrated and multi-channel marketing. So, you know, everything is better when you're communicating with your audience on all of the platforms. And I'm going to share all of that here. So my go to is always email communication. Yeah. And then how do you repurpose that into, you know, so many other platforms, social media, additional emails. There's just so many ways to really integrate this. I'm going to talk about an end of year appeal. So a mail solicitation that was sent, all kinds of things. So essentially, we took one message and we scattered it among all the ways and we're consistent and consistent and consistent because that's where I find whether you're wanting to gain muscle and lose weight. Consistency is key also into gaining donors and increasing your revenue. So And I love that because in other words, you did the heavy lifting upfront. You really branded that strong identity. I've got so many questions about this. Bring them. You made it consistent. Did you share with the community that you had a looming budget cut? Absolutely. You did. Yeah, we were very transparent that we lost over $400,000 and where that funding cut came from. Okay. And then how that would negatively impact and has already negatively impacted the programming, right? So X amount of children, X amount of classrooms, X amount of schools will no longer receive our service. And we really had to change, you know, how we were doing programming, how we were just all of it. Everything had to be reassessed. So really looking at this from transparency. And you know me, Julia. So for me, authenticity is key and transparency is key. So we absolutely did share that we had a immense funding loss. Yeah. Wow. I'm really, I'm so glad I asked that question because I don't know what I would do.  I'm gonna have to really, really think about this. So talk about you started this appeal when, and then when did you finish it? And tell us how many hits you, how many pushes you made? Yeah. Touch, touch, touch. So I counted end of year starting October one and ending December 31st. And we are an organization that our fiscal is July one, right? So this again, this is a mid year push. And so we, you know, really started in October, we had an in person event early in October, which brought in some opportunity for new donors, you know, to really cultivate and steward those, those individuals that did come over the course of the 90 days, 11 emails were sent out. Now I'm not all to one demographic. We did segment the, that list and really figure out, okay, where are my lie bunts. And you've heard on this show before, lie bunts is one of our favorites. So that's an acronym for last year, but unfortunately not this. Because to me, Julia, those are our lowest hanging fruit. You don't even need a ladder to pick that fruit, right? You're right.  It is tangible. So reaching out to that list. We also looked at our side bunts, which is some year, but unfortunately not this. And then also $0 donors. And so giving Tuesday fell within that 90 day block. And one of the campaign outreaches for the non donors was simply to give us $5. And the point of that was to get them to make a donation. A financial donation, because then we get to steward them, cultivate that relationship in a little different manner than we have previously. I love it. It's, it's like you've, you've paid somebody to become a warm lead. Yeah, 100%. So one thing I'll share with the consistent branding and imaging. We were consistent with sharing about the funding loss. We were consistent about sharing our $200,000 goal. We were consistent in bringing updates to that goal, right? We're currently at 12%. We're currently at 14%. Showing progress bar. The other thing I did, and this was, I want to say new to me, Julia, because I get bored easily with seeing the same thing. I use the same photo of the same young woman, young girl, a student on everything, on sales, on social media, on the, the solicitation. It was the same photo, right? So someone could say, Oh, I've seen this before, but the recollection is what I was looking for. Awesome. And you know what?  And this is the hardest thing for people to understand, because we get bored. We assume that things have, you know, like everybody else is going to be bored, because we're working with these images. But you have to remember people see it like that, maybe. So you've got to keep, you reinforce it. Good job. That, that's like, okay, the show's over, because that's like my happy point. I did get tired of seeing the same photo, and I was so tempted to change it, and I didn't. Now, I might have added another image, right? Like on the mail solicitation. But the main image of this young girl that we used stayed prominent and stayed as the number one primary image. Okay, you are rocking it. You are doing so well. I'm so, so thrilled to hear this and proud of you. Now, when you talk about amplifying your outreach, I mean, I would, it's fair to say that the year prior, 11 touches had not been orchestrated. No, and that was just email. So 11 email touches, right? Not to mention social media. And so when we increased our marketing communications, we increased it across the board. And the easiest place to increase this, I'm going to say is social media. And, you know, you can repurpose a lot of content using AI, artificial intelligence, chat GPT is always my best, you know, friend. But really sharing, you know, we talk a lot about when you ask, when you ask for support, you want to ask, think, think them, report to them and repeat, ask, think, report, repeat, and you do the same cycle. So a lot of social media posts, right. And again, using the same image for Giving Tuesday as we did for the holiday appeal and things like that. So social media through the roof. And my number one channels always LinkedIn and a lot of nonprofits do not leverage LinkedIn to its capacity. Huge corporate opportunities there, huge individuals, right, that we can engage with them either from a board perspective, a volunteer perspective, an individual perspective. So do not miss LinkedIn. And then the meta universe, right, where we use Facebook and Instagram. And those are often linked together. Absolutely. They are posting one, you're posting the other On the other. Yeah. So those three platforms. I love it. And again, you still stuck with the same imagery, the same color scoping. Did you change the color scoping? No, you know what's interesting, Julia? So we've decided as an agency to remove one of our brand colors, we decided that it was too harsh, it was too bold. It was just no longer resonating with the vibe of the organization, especially when it comes to wellness. You don't want to have anything that's going to be too stark and you just think, oh, that doesn't feel good. Too aggressive, too aggressive. Too aggressive. So we removed a color from our color wheel and stayed consistent with our primary colors, right? So the colors did not change. We didn't even go to holiday colors, right? Okay, that was why I asked that question. I thought you might. Yeah, well, because you see a lot of organizations that really amp up the Christian holidays, which I think is a big mistake because then it leaves off other faith constructs and makes it look like it's only a Christian ask. 100% and this organization is very inclusive of all people and of all, you know, essentially thoughts and beliefs. So to us, that was very important. Now, if your mission obviously is faith-based and let's say you have a huge Catholic following, you want to speak to your audience. So we were speaking to our audience, right? By really opening it up and keeping it non-denominational, non-faith centric, you know? So we stuck to our colors and our colors only. Oh, my God. And think of the money and time and effort that you saved. I mean, don't you feel like this is just going to make future campaigns so much easier to even just consider because you'll be like, we can do this. Yes, 100% the other thing I'll share and I know we're not done. But I mapped all of this out in September, right? Launched in October. And then everything we did, I tracked its success on this plan so we can rinse and repeat for next are this, this individual, you know, and to make those tiny adjustments, you know, maybe we send an email earlier, maybe we segment the list further. But this way we can track because the one thing I know to be true, true, Julia, in my 20 plus years of consulting, too many organizations do not track. And so we're throwing spaghetti, we're throwing paint, we're throwing everything on the wall and hoping that it works, right? We're using the pray method. We really hope this works and we don't know. Well, and also I think what happens is that and I don't want to get too far off. I want to get back, I get on to this next topic of the personal touch. But I think a lot of times we believe that something has impacted a certain way. And it's just our own emotions or or feeling. It's not a data point that we can follow. Right. That's where we make a lot of mistakes, where we continue to make these mistakes. Before we move on, I want to get into this a little bit more. The personal touch, the gratitude video, the personal email, holiday cards. Talk about how you wove some of that in because that's kind of a heavy lift for most organizations. So we were very particular with the videos. And in this instance, the founder is still very much involved with the agency. And so they did some gratitude videos and I provided a very short snippet, a very like small script. Here's what I'd like for you to say to this person. They absolutely did that. We branded behind us, right? So we used a branded Zoom background, if you will. So everything like a separate repeat, very similar. Yes. And so we made sure that, you know, reflected all of our branding, our messaging. Like everything just looked the same. And I have to say, Julia, it didn't cost a lot of money, right? Like I use tools that are free to the nonprofit community. I'm not a graphics person. I am someone who, you know, loves loves a plan, loves consistency and really loves to see success. I love it. I think it's just fascinating. OK. So. Yeah, the video, right?  And so I was I was reaching out to some of our donors, some of our supporters, to say, you know, your contributions over the last X amount of time. Some of them I did a year. Some of them I did since they've been involved and really helped to demonstrate what their dollars have done for the organization and put it into tangible. So for instance, you know, for for those of you watching and listening, perhaps twenty five dollars feeds a family for that is how I essentially set up the language I reached out to some of these donors. And I said, you know, your donation of X amount over the year has helped to feed X amount of families for X amount of time, something like that, right? And then we did the holiday cards and again, same branding, same coloring for our cards. And we put a personal note on there. So every single card had a handwritten note. And we have gotten so much comp, so many compliments, so it was nice. I love it. This is kind of a kooky question, but when did you send those holiday cards out? Do you remember? Yeah, it was right after Thanksgiving, so early December. So they landed early December. Great. OK, great. Because I think that's another thing. Yeah, not to mention it went on the heels of a solicitation. So it also, you know, back to back, you know, November was the solicitation and December was the holiday card. Now, sneak peek, I will tell you the next mailer we have planned is Valentine's and it is yes, it will land mid February. It is a heart shaped postcard and we're selling it or sending it rather to the majority of those supporters. It is not an ask. It is purely a gratitude piece, zero solicitation, just a heartfelt message. Well, and I think, again, we lose track. We think if we were communicating an ask and ask and ask and you've got to be doing these gratitude pieces, because in essence, that becomes an ask. It does. Yeah, I mean, you've got to fit in phone calls. So whether it's a personal email, a phone call, I engaged the board. There was a handful of board members that said, I'll make some phone calls. Yeah, yeah, all they were doing because I mentioned the party in October. They simply called and said, thank you for attending the party. Thank you for coming. It was great to have you there. Great to meet you. And you know what? This is a national board, so not all board members were present. So even some board members that weren't at the party still made thank you calls to say thank you for attending. Thank you for being there. So it was all hands on deck, team sport. It was a lot of fun. And again, like really seeing that success. So last year, just under $40,000 was raised for this agency's end of year campaign. This year, just under $200,000. So that's the 374 percent increase. Amazing. OK, so we all know you're a rock star. I mean, I see it. I live it with you. It's it's it's just crazy good stuff. You are your superb at being strategic and inclusive and positive. Thank you. I'm going to go a little bit to the dark side and say what? Even though you have all this amazing success, what would you have changed or what will you change for next year as you navigate this again? Yeah, so we really cut corners when it came to cost, right? So I mentioned I did a lot of it myself. I use the tools that were free tools like Canva, you know, to help design. We were printing, you know, I went to like an office Mac staples, printed, folded, stuffed, stamped. Next year, I hope that we have money, you know, in the coffers, so to speak, so that all of this can really be integrated into a professional, a more professional distribution, right? And so it took a lot of time and energy because we didn't have the money. And so I was determined to make this as cost efficient as possible, which I love, Julia, because this speaks to the potential. It doesn't have to cost an arm and a leg. It really doesn't. Yeah. When you look at your time frame and understanding, I mean, this sounds to me like you didn't have much time to pull this together. I mean, I see this most of this work. I see the plans being finished by July 31st. Right. For most organizations. So talk to me about this in terms of when things went out and how they went out. We're going to be in a general election this this time next year. We will have been finishing up a general election, I should say, moving into the inaugural season. A lot of people in the nonprofit sector are really freaking out about that because they think there's going to be a diversion of funds and attention. Do you see yourselves changing because of that? You know, I think so. The difference is and I know this, right? Like when it is a campaign season, I do alter ever so slightly. However, those that give to political campaigns, they give because they believe I believe they believe so strongly in whatever the campaign is that this individual is is lobbying for, right? Spousing, but they're not charitable deductions. Anything given to a political campaign is not a charitable deduction. And so we, the nonprofit community, still has that, right? So I think when we wave the flag of a tax, a tax deduction, this is a charitable deduction, right? And many states, they have the tax credits. Arizona is one of those. So you're still going to have supporters that give to the tax credit because they need to for their tax benefit, right? Right. I think just ever so slightly, if we change our language and, you know, know our donors and our our constituency base and to speak to that point, I think is really important. OK, one last question and and this is speaks to the whole continuity and consistency. Would you use the same graphics and color and promotional direction, art direction? For that next for the next year? Well, I get it will be this year, but, you know, in 11 months, 10 months, 100 percent. So I use the same girl, if that's what you're asking. Yeah, yeah, all of that. Yeah, I will find an image and use that same image, right? Because I do believe that that contributed to the success because the recall of that really elevated over the 90 days. Whereas I think if we change and change and change, even though we might get bored of seeing it because we touch it and see it all the time, our audience is also getting peppered, you know, from so many different angles. Because during this 90 days, Julia, I was solicited also from multiple agencies, right? And so really looking at it to say, OK, what like what is staying the same? Because to me, that cut through the noise because it was so consistent. Yeah, absolutely. Well, there's a reason why we call you the nonprofit nerd. Yes, I'm going to push my glasses for our podcast listeners. Jared and I are both wearing glasses today and we just pushed them up with our imaginary tape above the bridge of our nose. That's right. Jared, our ransom nonprofit nerd CEO, the Raven group also the co-host of the nonprofit show, which is like an amazing thing.  Thank you. It was a lot of fun. You know, it was a it was a heavy lift. It was intimidating. I set the goal at I set the goal at 200,000, knowing that was quite lofty and very pleased with the results. I'm so excited. Now, we want you to come back in 10 months and probably let us in on what the plan is. Maybe we'll have you come back in like August or September and talk about this. If you're OK with that, I'm just throwing this on you. But I think it would be really cool to say, OK, what does the plan look like? Right. And how how do we navigate that? Because this has just been super, super cool. And, you know, sometimes consultants aren't really they're not excited about sharing this because it's somewhat insider information. So I say, thank you. Yeah, thank you. It's kind of the recipe, right? But we have to find our special ingredient to that recipe. And so I do encourage all of you, you know, go to my LinkedIn page. I also shared this in an article format so you can see that there. And it talks about the 11 emails, the 26 new donors, the increase by 100 percent from one donor. So it's all in there. I want to give and be of service. So an honor. Thank you, Julia, for putting me in the hot seat to share this. Oh, my gosh, it's been fabulous. Again, I'm Julia Patrick, CEO of the American Nonprofit Academy, Jared Ransom, my co-host. But today in the hot seat, actually as a guest, so CEO of the Raven Group. Again, we have amazing partners that don't script us and that really give us the freedom to have these conversations. They include Blumerang American Nonprofit Academy, Nonprofit Thought Leaders, Staffing Boutique, Your Part-Time Controller, 180 Management Group, Fundraising Academy at National University, JMT Consulting, Nonprofit Nerd herself, and Nonprofit Tech Talk. Wow, I'm super energized. I love starting the week this way.  I want to see how we kick it in and how we get it started. So, yeah, I mean, you know where I'll be, Julia. I'll be right here. Yeah, but I'm putting you on the booking calendar. Go ahead, that's a spreadsheet, sister. All right, my friend. Hey, everybody, as we end every day, we like to remind ourselves and our viewers and our listeners. What, Jared? Just stay well so you can do well. Thanks, Julia. Thanks, everyone.


Hi folks, I'm Mike and I hope you will. Not only did I want to give you five great gift ideas, I wanted to make sure they're all great quality and under $100. In fact, two of them are less than $70. Talking about saving money, I'd like to thank the sponsor for this video, DistroKid. If you follow the VIP link for them in the description down below, you'll get a further 7% off of an already incredible price for distributing music. You could say that they're in tune with the modern musician's needs, just like our first gift. This is a high quality guitar worth thousands of dollars, but it can still sound awful if it's out of tune. That's where our first gift comes in. This is the Peterson Strobeau Clip HD guitar tuner. Simply clips onto the end of the guitar here and then when the player plays a string, it'll tell them how much that string is out of tune, whether it needs to go up or down, etc. Now you will see a lot of guitar tuners like this out there that clip onto the end of the guitar and some of them will cost like $10 or $15. They are not in the same league as this guitar tuner whatsoever. Peterson are well known for very, very accurate tuners. That's why people buy them. Apart from that, the build quality is awesome.  You can face it exactly towards yourself. It's got a really bright display, so if the musician is gigging and playing in the dark, they can see it really, really clearly and it's got around about 50 different tunings in there. So it's not just for regular guitar tunings. There's lots of different guitar tunings, bass tunings, all kinds of orchestra instruments, etc. I have been using this for around about a year now and it's the only tuner I use despite having a draw full of tuners. It's just wonderful, wonderful design, wonderful quality and costs less than $60. Whenever I'm asked about studio microphones for less than $100, I always recommend this one. This is the Audio Technica 80 2020 and there's two reasons I recommend it. Firstly, because I think it's a fantastic microphone. And secondly, because my viewers think it's a fantastic microphone. I did a blind test with this microphone and two other more expensive microphones and my viewers consistently picked this one as the better sounding microphone. That says a lot. Now I have to tell you, I have microphones in my studio which have a value of more than 20 to 30 times this microphone, but I would still happily use this on any of my recordings. Now this one happens to be white but you can get it in black as well and it costs just $99 US dollars. Back to more guitar accessories. This time I have the G7th performance three capo. This is a gold one here which has a nice bling factor to it. What does the capo do? Well let's say I've learned a song with some particular chord shapes like so, but I need to play it in a different key. I can just take my capo, move it to a different position like so and then play the same chord shapes but it's in a different key. Now experienced guitar players may have noticed something here. Firstly, I moved it from one position to another really, really easily. Secondly, after I did it, there was no fret buzz or nasty noises or anything like that and the guitar is still in tune. I didn't even have to grab my tuner to check it. This is really unusual for capos. If you've been using capos for years, you will know that these are the problems we most often associate with them. They can be fiddly to use, they can be slow to use especially if you're performing on stage. They almost always put your guitar out of tune and you often get these sort of fret buzzes. Now what makes this one so special? There's a special mechanism under here which makes sure that the capo kind of shapes itself to the shape of your guitar neck and it sort of exerts just the right amount of pressure so you don't get those buzzes and things. Really, really simple and easy to use. Now it's a lot more expensive than most guitar capos because of that and because this one is gold and a bit blingy it costs $90. However, if you want to get one that's in black or in silver, I think you can get them for $70. I think a guitarist would have this in their possession for years, if not decades and I think it's well worth it for the headaches which it solves. Now if you're a musician and you want to make sure that your Santa Claus gets to see this video, make sure you share it. Perhaps you could share it on your Facebook page or what have you. Talking about sharing, our sponsor for today's video, DistroKid has some great sharing features for when you release your music. This is the hyperfollow page for one of my EPs Wonderland. When people visit this web page, they can choose for themselves which one of these great platforms they want to listen to my music on but I didn't have to create this page. It was generated automatically for me when I uploaded my EP to DistroKid. If we visit my DistroKid page here and look at this EP and scroll down, you can see the section just at the bottom here where they supply the link for me to share. Now I can share that on places like Facebook where they will automatically be generated my album artwork and people can just click on this and go straight to that hyperlink page. Now this is all included with the base price of DistroKid which is just $19.99 per year. If you follow the link in the description, you'll get 7% off of that already great price. In the Modern Home Recording Studio, more and more of the sounds are coming from the computer itself. So I'm talking about pianos, drums, orchestras, that kind of thing. These are called virtual instruments.  If you don't have that, then it can be very frustrating and time consuming. That's why I'm recommending the Micro Lab from Arturia. This is a nice mini keyboard. It's got 25 keys. It's got these neat sliders on there, these sort of touch sensitive sliders which control modulation and pitch bend. It's easy to hook up to the computer to control those sounds. It doesn't need an external power supply. It just runs off of USB and it's nice and small so it'll actually fit easily like in a backpack or something for mobile musicians. I can highly recommend Arturia. They've got great quality keyboards. So this would be a great gift at $69. However, if you are able to go a little bit above our budget of $100 that we set for this video, I just want to recommend to you this keyboard. This is the Arturia Mini Lab 3. It's a new keyboard from Arturia. It's got the keys on it just like the Micro Lab has, but it's also got some drum pads on there as well and a few more knobs and sliders and things like that to control those instruments. This is being sold for around about $109 at the moment. So if you can go just a little bit over that budget, this is well worth it. Again, runs off of USB, doesn't need any sort of external power supply or anything like that. No doubt your musician loved one already has a fancy smancy pair of headphones. Perhaps they've got some beats or some bows or something else beginning with B and although they may have cost quite a lot money, I'm afraid to say they're not that useful in the studio. They tend to make everything sound good, which weirdly in the studio, we don't really want. We want headphones which are honest so that we can easily hear errors in our mix and correction. That's what we need studio headphones and that sounds expensive, right? Well, not so. A lot of studio headphones are actually quite a lot cheaper than some popular consumer headphones these days. So I'm going to recommend these headphones as a gift. These are the Sony MDR7506s. They do have that more honest sound. They're really comfortable, which is important when you're wearing them for hours in the studio and they've also got good isolation. You don't tend to hear the music coming out of them so much and that's a problem in the studio because music coming out of the headphones will go into the microphone. That's not what we want. Now you don't need to take my word for it because these headphones have been used in studios for many, many years now and I'm talking top professional studios. So these really are a great buy at just $99. Now another option is to buy software as a gift. Musicians use something called plugins in conjunction with their music software to create and adapt sounds. I've made a video about my favorite five plugins for 2022. You can watch this right here. Now most of these plugins work with most recording software so you've got a pretty safe bet if you buy it as a gift. Thank you so much for watching this video and I wish you a very merry Christmas and a happy new year.


Who is who? So our practice, our performance practice is based on the concept how to archive stories that through last years either became taboos or were erased from the official narratives, the official history, we decided to use oral performance, spoken word performance, to create some sort of archive, the collection of those narratives, of the representatives of various minorities. When it comes to like archiving, it's not just like, you know, kind of like collecting things that have been put out there, it's also taking into account a lot of alternative forms of knowledges. And when it comes to the way the West considers things to be relevant, it really often looks at academia, theorization, which really often has like a latent, you know, very masculine lead tendency. And we're questioning that by like trying to, you know, come up with like subversive plots and like dialogue forms, we're really often played with diction. Our spoken word delivery is pretty much mixed, so we change the voices a lot. Yeah, and also what is very important is that in our performances, we are tracing the cultural ways of exclusion. So there were certain figures created either in folks mythologies or folks beliefs that were personifying the other one, the stranger. So we are using those figures in our performances as the main characters to tell the stories of various representatives of different minorities. Usually we're really often performing like, you know, theatrical settings. And in this space, which is like beautiful and like very imposing on a visual level, we really tried to kind of incorporate also the potentials it had when it came to like echo and reverb. We tried to like play around with the length we were, you know, delivering certain lines and really make use of that. The most important formal aspect of this transfer of very intimate private stories to this enormous big hall was the concept of bringing private or making private public. This works very well with our idea and concept of making the erased forgotten or unnoticed stories and people visible and loud.


Another important feature on a set of digital calipers is the origin or zero button. It's similar to the tear function on a scale. It subtracts the current measurement value from subsequent measurements. Let's say you want to measure the spacing, aka pitch, between these header pins. First, measure the thickness of one pin. Set this to be the new origin for the display value. Then measure the space between the outer edges of two adjacent pins. One pin's thickness is subtracted automatically, giving us the distance between each pin's center. And that's our pin pitch. To zero out the origin, just close the jaws fully and tap the button once again.