Cheers. Cheers. Here we go. That is delicious. Wow. Glad that we got to do this. That was amazing. I'm so excited to try this. First of all, I always loved EHP Labs. It was crazy. I was telling my husband, sorry, so I was like, you know, I was with a different supplement company and I left with them and I was like, man, if there's anybody that I'm going to sign with, literally it's going to be one company. And I was like, it's EHP Labs. And it was like, I loved everything about the brand. It was so cool. I loved how the colors were really, really female-friendly. And at the time, the market was really saturated with very heavy, male-dominated looks. So I loved everything about EHP Labs. And when I signed up with you guys, it's crazy. I just genuinely love the products. It started using them, sort of implementing them into my life. And I just let it organically happen, to be honest with you. I just was like, I'm going to do what I do and I'm going to genuinely share products that I absolutely love. I don't know. I'm really proud of how things have just kind of played out. I'm such a ritual person, so I love waking up in the morning and I love coffee and I love espresso, but I loved having oxy shirt first thing in the morning and giving me that little boost of energy. I always cut my little morning vibe. I play music. I take my oxy shirt. It starts to give me a little bit of energy. And then I start my impassive cardio, which I absolutely love.   And for this, it was like, literally, I was like, this is liquid candy.  There's no chemically taste to it. And I just tried using it, you know, every eight weeks I would take a little break from it just so I stayed really sensitive to it, but I love the way that it made me feel. And then it also fitted to, like, my daily taste bud routine, where it would also kill my sweet tooth and it was also just tastes really bomb. So it literally fit into my, I was like, I didn't even know it was something that was missing in my life. And when it came in, I was like, all right. Like, that's it. We have some very exciting things in the works. Some very exciting, mysterious things. My goodness. And we're going to go and see a little bit of the behind the scenes of how the magic happens. How we create the mystery. I'm so excited. I mean, the fact that we can go and do this, like, we're both here in Dallas.  Like, I've never seen a production line before. I'd like to be able to kind of get in there behind the scenes.  Well, this hasn't made it over the course that it's been in the front over a year now. Has it been a year? I think it's been a year around there, at least the concept in us talking about it. Yeah. It's so cool, right? It is, so go ahead. Have one. Cheers. Cheers. Here we go. Ooh. It's .087, too strong, slightly. Yeah. By the gram. No, that is delicious. Wow. So it's so funny. My dad owns a gas station and I would, one of my favorite things about going to go visit him and just him owning a gas station was that he had a little mini-mart. And in his mini-mart, he had every single candy. So when I first was obviously old enough, I would like go eat all the candy. And then I fell in love with one of the candies. And it was mystery flavored. And it's so funny because I would call him. He would go to work. And I would call him at like three p.m. when I'd come home every day from school and be like, hey dad. And he'd be like, you know, are you at work today? And he'd say, yeah, I'm at work. What do you want? He already knew. He was like, I know exactly what you're calling for. You don't care what I'm doing right now. And then I'd be like, OK, do you guys have any of the mystery flavored candy? He'd be like, yeah, I have the candy. And I'd be like, can you please bring me some home? And I would literally have to like bribe him and be like, I'm going to do my homework. Like I would get like a little like weekly report cards every Wednesday. Or I'd be like, I got my report card and it's A's. Like I, you can get me the candy. Like he literally, like this is how he bribed me, like good grades. He would bring me home this candy. And it was like my favorite candy growing up. And it's so crazy because I'm sure you guys feel the same way. There's like always this candy that has such intense association where it's like, it's so much more than just the candy itself, you know, like brings back like these crazy childhood memories. And like, it's like so funny how like you're instantly travel back to that moment. And it's so crazy. It's like so ingrained in my head.  And that's all I can think about. And it's so cool. And it's like now that it's like evolved like this really cool memory and like special like random thing about my childhood, it's like now coming into like my adulthood. And like it's so cool and to be able to like share this with other people and it was so cool. It's like such a cool blend of like childhood, like candy and like now and fitness. It's like, it's such a cool like just combination of so many elements. And that's where I'm like obsessed with everything. And I love that. Like I was able to be so creative with it. And you guys gave me so much rain to just do everything, you know, and like really like choose the flavor and incorporate my childhood into it. I love it. It's so cool. So we are here for a night shoot, about to shoot for my oxy shred. Cool concept. We're going to take you guys behind the scenes. You're going to see everything.


Γεια σας, και καλώς ήρθατε στον άλλο Mix Media Tuesday και σήμερα έχω ένα μικρό γεννό αγγελμα για σας με 5 παγές. Θα κάνω ένα πολύ σύντερο φλήκο στο πρώτος, για να δείξετε τι θα είμαι για αυτό και θα σας δείξω πώς έκανε όλα αυτά τα παγές και πώς θα έδωθα αυτό το μικρό αγγελμα. Θα είμαι για ένα βίντεο στις στις σήμερας και θα πω αυτό το μικρό γεννό, χάρες και γνώσεις, επειδή έχω ένα μικρό γεννό αγγελμα στις σύντερο φλήκο με τα άνθρωποι μου και τα παγγέλματα που βρίσκονται σε τα παγές. Θα μπορείτε να κάνετε ακόμα περισσότερες παγές και να τα δείξετε στον άλλο πρώτο στις στις σύντερο φλήκο και σήμερα θα ξεκινήσω για να σας δείξετε τι πρέπει να δείξετε αυτό το μικρό γεννό και όλοι είναι πολύ ανοιχημένοι και όλες τα παγγέλματα είναι πολύ σημαντικο παγγέλματα, έχω ένα μικρό γεννό με όλα τα δύσταρα φλήκο να δείξετε μία άλλα παγγέλματα. Για τα παγγέλματα μου今日 θα δούμε στις σύντερο φλήκο και μία κυρίες τα παγγέλματα όλοι είναι πολύ δύσταυοι και μπορεί να να είναι χρησιμοποιήθηκε για δεντώνεις την ατημακία να τα δείξετε πάνω και πάνω. Τώρα, η δύο που αγγέλουμαι στον πάνω είναι να χρησιμοποιήσω ένα στρελό από το σύντερο, δεν θέλω να δείξω ακόμα πραγνές, Απίστευσα να δω τα παγκάδια και δείτε τι θα αγαπώσω για το στένσυ. Αυτό το μπρόσπασμα εδώ είναι προσφασμό. Και όμως έχω πολλές στένσυς, πρέπει να το πω, δεν θα δω. Αυτό είναι κάτι που δεν είχα τώρα. Παρακολουθείς, δεύτεροι δυσκολογές συμβουλίες σε αυτό το στένσυ που είναι πολύ πιο εξαιρετικό. Έναντι στένσυτο εξαιρετικό στένσυτο που πρέπει να έχεις σε το εξαιρετικό στένσυτο Είναι ένα τεξ-ταμπ, η τριλευταρική ημέρα και μπορεί να είναι χρησιμοποιηθεί σε ευρωπαίστητα την πόλη σας. Εντάξει αυτό γιατί είναι καλά και μπορείς να δεις πού είσαι θεστοιχτυπή και είναι πολύ πιο λευκό. Σο μπορείς να δείξεις ένα κομμάτι ευκαιρία εύκολα και έχει ένα μικρό φόνπο, αυτό είναι κάτι που μου αρέσει. Και το άλλο λευκό θεστοί μπορεί να δείξεις και το τεξ-του. Εδώ είναι ένα οπότε ότι είναι καλύτερο για ευκολιγές και θα δεις εμένα με αυτές τις 2 θεστοί μέχρι τις παίδες σήμερα, για να μπορείτε να δείξετε πώς they look. One of my favourites from this thumbset is this one of course, which has kind of the same design as the stencil that I showed you previously, but you still get many more borders that you can play with. I believe that the stencil is less than $6 and you can use it again and again throughout your adventures in Argentina Link and those thumbsets are about $10, so I think that they are a great prize for everyone who is starting out. For my pages I'm going to work on watercolor paper. I like this pad by Agba Marlin. It is a nice thick watercolor paper that I have been using for a while now and I know that it takes mediums nicely. I like the size of it, it looks pretty much as the front panel of a card so you can easily make a journal or turn these panels into cards. Now I'm going with 5 pages since I think that I can fit those in a less than 30 minutes video today. And form the coloring of the background so I'm going to play with the stress oxides. When you are going for a vintage look you can never go wrong with oxides since they never dry super bright and they give that chalky old finish. I have already picked a few colors and I'm going to do combinations of two for all these pages and every time I'm making a page I'm going to tell you which colors exactly I'm using. I'm just working inside the box that I get from packaging and here I'm using white honey and fired brick. I'm going to move quickly with the background since they are just backgrounds you will see that they're going to look nice at the end. I did spray a little bit of water to have those colors blend better and I'm going to move on to the next panel. This time I'm going with speckled egg and shabby shatters. As I am working through those pages I'm going to work with warm colors or cool colors but in any case I'm just mixing two colors in every one of those panels. And of course at this stage I don't even know which are going to be the focal point I'm just having fun creating backgrounds. Now that was the new color salvaged patina and I did mix that with vintage photo. And let's move on to the fourth one This time I'm going again with salvaged patina but with shabby shatters just because I want to see how this combination works. And finally for the last background I'm going with fired brick and vintage photo. So I have the first layer of color on all my backgrounds I'm going to make sure that everything is dry and you will see that they are not going to dry as bright as they look at the moment. Of course you can leave them to air dry if you want to and in the meantime you can cut out some images from the pages However I'm too impatient I just want to see how it looks so I have to use my heat gun and make sure that everything is dry so that I can move on to the next steps for my backgrounds. So here is what I have up to now and now let's play with stencils For the stencils this time I'm not going to use any paste I'm just going completely flat with ink and just because I'm really really in love with this border that looks as if I have teared off the page from a spiral binded book I'm going over it with black ink This is distressed ink by the way but you can use any black ink that you like and I'm going to repeat the same effect on all of my pages on one side Now since I have all those different patterns on this stencil I'm going to use all of them in my pages So again with my blending tool going over some areas I'm never creating rectangles or perfect circles I'm just going completely organic here I don't mind if I end up having some smudges here and there or if something isn't perfect or even if the stencil moves If there are any mistakes or imperfections just embrace them This is only a background after sticking on top the focal points and adding all the extra elements like the quotes etc you will not be able to see what was going on and all the mistakes and imperfections on the background We are just going to play with stencils and with stamping later on to add some interest back there but at the same time it's not going to be very busy Now notice that here I'm going with black for all the images of the stencil This is something that I don't normally do as I don't want my background to be very vibrant and however in this case it does work I'm not adding too much Just notice that I'm mainly adding 3 elements here and there Again on all the pages I do add that edge on one side When I also made sure that I used all the different designs of this stencil throughout the pages so you can have a chance to see how they look Although these are going to be separate pages however they are going to be part of the same project and that's why I like to repeat some elements on all the pages like this edge for example with black ink This way the whole project is going to look more coherent at the end If you are just starting out with a journaling and you don't have any stencils I think this is a great one to go with because it has designs that can be used again and again they are really versatile Now what I'm doing is darkening up the edges This is something that I always like to do It helps to bring the eye towards the center of the page For that I'm using my number one favorite and most used color which is vintage photo and you can never go wrong when you are working on a vintage look and feel project with vintage photo obviously Now I did sped up the video but in any case I'm doing that really quickly I don't pay attention to the blending and you can probably notice that I have splotches there Nothing looks smooth but it really doesn't matter this is not a card this is an art channel background and you will see that at the end at the finished photos you won't be able to see any of those splotches Now let's move on to the next step and this time I'm going to do some stamping I'm going with a tech stamp and I will use my archival link for that I'm using a stamping block today but I'm also making sure that I don't stamp complete squares I just like to have things organic Maybe it is easier for you if you are just starting out to stamp with just with your fingers without the stamping block just to make sure that you will end up with imperfections By the way the stamping block that I'm using works for this technique just because it is very thin and I can easily bend it so that I don't end up with perfect rectangles and what we are doing is adding visual texture at the background I do follow the same steps on all my backgrounds I do make an effort to keep the style coherent throughout all the pages and now I'm moving on to the other stamp set the one with the borders so first I'm going with the row of a little dot just adding mainly at the edges and I will repeat the same process on all the pages again and then I will move on to another stamp of these borders I'm going with the row of tickets and again I'm going to do some stamping on all the pages one more time and after all this stamping and all the stenciling that we did on these backgrounds you cannot really see anymore the imperfections that I had from the quick blending around the edges it's really fun because the more layers you add the less you see of what is going on at the background however the texture, the visual texture and the interest is still there you can go ahead and do more stamping if you like, I'm going to stop here but that's enough and now I'm going to do one of my favorite techniques I'm going to add white splashes for that you can go either with white paint that you dilute with water you can even go with jazz or dilute it with water I'm going with a paint spray and I'm just going to use the nozzle and go for it the white splashes that you add are not going to stay super white and vibrant since they are going to react with the stress oxide things underneath but you can add that extra detail that I wanted so here are all the backgrounds I close up on all of them I'm going to loop those aside to let those splashes strike completely and I'm going to work on the focal points now the way I work with those pages is just browsing through them and stop on whatever draws my eye so here I like this lady and I think that the lady is screaming for wings and I also even have an idea so anyway let's start with the first page I'm going to do my fuzzy cutting here I like to separate roughly the image that I want to work with from the main page and then I put on the music and just do my fuzzy cutting taking my time fuzzy cutting is part of the process of my art journal link and I really enjoy that too so I never rush usually I have my favorite playlist on or sometimes I even listen to audiobooks while I'm doing the fuzzy cutting the truth is that the images aren't so difficult to cut out always make sure to hold the scissors still and move the actual paper this is going to make fuzzy cutting really easier for you and take your time it looks as I'm doing everything super quickly in the video but really not this is in fast forward if there is white space like between her arms and her body in this example you can even use your craft knife but I never do that I just go along and cut it out it doesn't matter if you cut through the image at the end of the day you are going to glue it down and no one will ever know now that I know which is going to be my focal point I'm going to show you how I choose on which of the backgrounds I'm going to stick it on so let's start with the image first which is in black and white this means that it's going to look beautiful in pretty much all of my backgrounds it really stands out no matter where I place it but when I add the wings here for example they don't stand out as much because they have similar colors as the background so I think I would better go with one of the blueish ones or the greenish ones you see that really stand out against the background even better so randomly I picked one of the greenish ones and I'm going to glue everything down now in terms of composition I don't usually like to have my focal points at the center so I usually shift them on the right or on the left doesn't really matter in this case I'm going to align here shoot case with the edge of my panel and at the same time I'm going to have some wings coming out of the page which is something that I usually like to have focal points going out and cut them out it looks more interesting as if there is something going on outside of the page one trick that I usually do with my cutouts is to tint them slightly with the same color this way they look more coherent than they are going to look as if they are part of the same image so here I'm using a blending tool that is black to get rid of the white edge and I also did another blending tool this one with a vintage photo all around here just a touch only tint them at the edges this is a really small detail but really makes a huge difference on breaking all the different elements that you cut out from different pages together they look as if they are part of the same project at the end when you are having people who are standing if you don't want them to look as if they are floating a good idea is to add a piece of paper at the bottom here I just used a piece of washi tape you can also cut out anything that goes out of the page or you can leave it as it is if you like to have things sticking out and I would just a matter of adding a quote for my page I always like to go with quotes this time I went with a journey is the destination I'm using a sticker booklet by Tim Holtz for today but you can print out your stickers or you can even stamp them or write them down with your own handwriting or write them down with smaller pieces and then the final step is to bring in my white gel pen with the white gel pen I'm going to outline the quote and I'm also going to add some highlights here and there on all the cutouts when you have your sprays out and the box and you go for all that mess you can make many of those pages and create a lot and lots of backgrounds this way you will have a bunch of them ready to go and then whenever throughout the week you have some time to be creative but if you are spending too much time you can just cut out a couple of images stick them down and you have a page ready to go another thing that you can do if you want to is to go with a black pen and outline the cutouts this is not something that I usually do I just normally forget about it or even I don't really care but in any case if you want to do it just go for it it is a detail that really helps the cutouts to pop against the background even more so here I decided to go with this funny guy and in the same vintage page there is also a moustache as well as a hat you can separate him completely I'm going to use him as a photo but I will repeat the same steps but I'm not going to go through them in detail so again I'm using my scissors to fuzz cut images from those vintage pages and then I did tint them all with vintage photo as well as go to read of that white edge but specifically I'm going to use him as a photo make my life easier when it comes to fuzzy cutting and in this case I like that white border all around the photo I'm going to tint it with vintage photo so it's not going to stay as bright but at the same time I think it adds a lovely frame so I am keeping it so here you can see I have a bunch of images that I cut out all of them are from the vintage pages and it is time to put my page together I did use my crop attile to add a couple of holes wherever it was needed instead of fighting with my scissors and this is where I had the idea to go with a theme for this mini vintage project so although all the pages are going to be vintage they are going to have a theme I'm calling this one wings and hats so all my people and pets used throughout the pages are going to have either a hat a wing or both of them Don't ask me why I just come up with such ideas while I'm working on pages and I think that it made it even more fun to put together as I was trying to follow that theme The face of this guy makes me laugh and I did had to add a moustache on him as well as a hat at the top and I went with one of the quotes from the sticker booklet by Tim Holtz that says I want to behave but there are too many other options and I think it really matches this set designed beautifully To embellish my page a little bit more I did cut out a few tags a couple of tickets and I'm just layering them I also wanted to add some extra texture that's why I tied a little thread or at the end of the tag and I'm going to stick down my quote again cutting it into smaller phrases and on my think with my white gel pen some close up photos on this page and let's move on to the third page for today again I did my fuzzy cutting I do have a guy I have more elements like bulbs for example to dress up my page and I'm using my crop attire again wherever I need to add some holes I'm going to stick him down and again I'm not going to stick him at the center of the page just a little bit off towards one of the sides and it's really easy to put these pages together the only time consuming part is just fuzzy cutting out the images but they are really fun to put together and create your little scenes so this one here kind of has a steampunky look as well as vintage I'm going to stick down a couple of bubbles coming from the top and also I did cut out a few numbers for the quote on this page I went with ordinary people so extraordinary things after sticking them down again I'm going to bring in my white gel pen outline the quote do the highlighting just like I do always and here are some close up photos on the third page for today now in this little mini art journal I do have 4 pages with people so I do have to make a page with a pet and I couldn't resist to this adorable dog he is wearing a hat as well so he is perfect for my theme again I didn't want him to float so I did cut out a ruler that was included in one of the pages and of course I'm going to give him wings you can have some dimension if you like with the wings I do add glue only at the base so you can have the tips lift it a little bit then to make my composition more interesting I did cut out more elements from those vintage pages like a clock for example or a little tag I do have some vintage dried flowers and a few stars and I'm just going to stick one on top of the other creating layers and interest for gluing everything down today I'm using my white glue and this is a new to me glue that I have been using for a couple of weeks now this is the burly art glue it is nice because it is quite runny very fine tip so it is perfect for detail sticking down images I don't want to use my gel mat medium here since it is probably going to make a mess with the background because any medium that you add on top of that distressed oxide ink is going to react with it so it is a good choice to go with a glue that is not going to create a mess and the fun part about this glue is that when if it is out it does dry clear and it is not shiny at all so this is one of the elements that I am looking for when I am trying to choose a new glue for my projects anyway always be on the lookout for the presence of wonder one of my favorite things to do and I find a really big joy in it is to try and match sticker quotes with pages and it is just like magic there is always something in those sticker books that fits perfectly with any page that I make and here are some close up photos on my wonder dog with his wings and his hat and finally let's move on to the last page for today here I am using a photo with a lovely lady and since this is all about hats and all the images that I do have a hat on top you can go with unexpected hats you can use anything on top of them here I am trying to use a flower instead of a hat and I decided to go with a bigger one I am just going to cut it out slightly smaller and I like when I have elements going outside of frames or images just like here so I was really happy with the result I am going to turn it around until I find the perfect position and then of course I am going to get rid of the white edge by using a black ink I am going to tint slightly all the images with vintage photo to bring them all together and stick everything down in those vintage pages you will find a huge variety of wings to work with there are many many butterflies for example and even angel wings so I did go with very small ones here just for the fun of it and I didn't use the one with the polka dots so I am going to to publish this page with the rest of the big roses and for the quote I went with b, u, bravely fearless, independent and original and finally just like always I am going to grab my white gel pen and add some highlights outline the quotes as well as add highlights mainly of the flowers it really makes a difference it helps them pop even more so here are some close up photos on the last page for today but before I say goodbye I am going to show you how I put this little book together by using the disk bound system so I do have this happy planner punch and I did punched out panels of cardstock that are bigger than my actual panel so that I end up having a border now you can use black cardstock for your black panels or just use white paper that you have on hand and color it in with your paints but this way I don't have to punch holes on my actual project and at the same time it keeps the whole book nice and neat because you cannot see the back of the pages which are quite dirty for all the spraying and working on top of them there is a huge variety of disks in the market you can find metallic ones like the ones that I am using today, you can find plastic ones in different colors and sizes so here is a quick flip through on all the pages that I made for today I hope that this video was helpful that you had fun and that you got inspired just like always you will find a full list of all the supplies that I used down below in the description area thank you all so much for watching today don't forget to leave me a comment and to like it really helps and I'll see you all next time


Welcome back to the Quantcast Industry Summit on the demise of third-party cookies, the cookie conundrum, a recipe for success. We're here at Peter Day, the CTO of Quantcast and Shruti Kopkar, head of product marketing, Quantcast. Thanks for coming on, talking about the changing advertising landscape. Thanks for having us. Thank you for having us. So we've been hearing the story, obviously the big players want to keep the data, make that centralized, control all the leverage, then you got the other end, you got the open internet that still wants to be free and valuable for everyone. What are you guys doing to solve this problem? Because if cookies go away, what's going to happen there? How do people track things? You guys are in this business. First question, what is Quantcast strategy to adopt to third-party cookies going away? What's going to be the answer? Yeah, so very rightly said, John. The mission, the Quantcast mission is to champion a free and open internet. And with that in mind, our approach to this world without third-party cookies is really grounded in three fundamental things. First is industry standards. We think it's really important to participate and to work with organizations who are defining the standards that will guide the future of advertising. So with that in mind, we've been participating with IAB Tech Lab, we've been part of their project Pre-Arc. Same thing with Pre-Bid, who's kind of trying to figure out the pipes of identity, the ID pipes of the future. And then also is W3C, which is the World Wide Web Consortium. And our engineers and our engineering team are participating in their weekly meetings, trying to figure out what's happening with the browsers and keeping up with the progress there on things such as Google's flock. The second sort of thing is interoperability. As you've mentioned, there are lots of different ID solutions that are emerging. You have UID 2.0, you have LiveRAM, you have Google's flock. And there will be more. There are more and there will continue to be more. We really think it is important to build a platform that can ingest all of these signals. And so that's what we've done. The reason really is to meet our customers where they are at. Today our customers use multiple different data management platforms, DMPs. And that's why we support multiple of those. This is not going to be much different than that. We have to meet our customers where they are at. And then finally, of course, which is at the very heart of who ConCust is, is innovation. As you can imagine, being able to take all of these multiple signals in, including the IDs and the cohorts, but also others like contextual, first party, consent is becoming more and more important. And then there are many other signals, like time, language, geolocation. So all of these signals can help us understand user behavior, intent, and interest in absence of third party cookies. However, there's something to note about these. They're very raw, they're complex, they're messy, all of these different signals. They are changing all the time, they're real time. And there's incomplete information isolation, just one of these signals cannot help you build a true and complete picture. So what you really need is a technology like AI and machine learning to really bring all of these signals together, combine them statistically and get an understanding of user behavior, intent, and interest, and then act on it, be it in terms of providing audience insights or responding to bid requests and so on and so forth. So those are sort of the three fundamentals that our approach is grounded in, which is industry standards, interoperability, and innovation. And you have Peter here who is the expert, so he can dive much deeper into it. So Peter, CTO, you've got to tell us, how is this going to actually work? What are you guys doing from a technology standpoint to help with data-driven advertising in a third party cookie-less world? Well, we've been, this is not a shock. I think anyone who's been close to this space has known that the third party cookie has been reducing in quality in terms of its pervasiveness and its longevity for many years now. And the kind of desk now is really Google Chrome making the changes that they're going to be making. So we've been investing in this space for many years and we've had to make a number of hugely diverse investments. So one of them is in, as a marketer, how do I tell if my marketing is still working in the world without third party cookies? The majority of marketers completely rely on third party cookies today to tell them if their marketing's working or not. And so we've had to invest heavily in statistical techniques, which are closer to kind of econometric models that marketers are used to for things like out-of-home advertising, to kind of establishing whether their advertising's working or not in a digital environment. And actually, as is often the case in these kinds of times of massive disruption, there's always opportunity to make things better. And we really think that's true. And digital measurement has often mistaken precision for accuracy. And there's a real opportunity to kind of see the wood for the trees, if you like, and start to come up with better methods of measuring the effectiveness of advertising without third party cookies. And we've had to make countless other investments in areas like contextual modeling and targeting that third party cookies and connecting directly to publishers rather than going through this kind of loom escape that's going to tie together third party cookies. So if I would enumerate all the investments we've made, I think we'd be here till midnight, but we've had to make a number of investments over a number of years and that level of investments only increasing at the moment. Peter, on that contextual, can you just double-click on that and tell us more? Yeah, I mean, contextual is, unfortunately, one of those things is really poorly defined. It can mean everything from a publisher saying, hey, trust us, this page is about SUVs to, what's possible now and has only really been possible the last couple of years, which is to build statistical models of the entire internet based on the content that people are actually consuming. And this type of technology requires massive data processing capabilities. It's able to take advantage of the latest innovations in areas like natural language processing and really gives computers a kind of much deeper and richer understanding of the internet, which ultimately makes it possible to kind of organize the internet in terms of the types of content of pages. So this type of technology has only been possible the last few years and we've been using contextual signals since our inception. It's always been massively predictive in terms of audience behaviors, in terms of where advertising is likely to work. And so we've been very fortunate to keep that investment going and take advantage of many of these innovations that have happened in academia and in adjacent areas. On the AI machine learning aspect, that seems to be a great differentiator in this day and age for getting the most out of the data. How is machine learning and AI factoring into your platform? I think it's how we've always operated right from our inception when we started as a measurement company, the way that we were giving our customers at the time who were just publishers, just the publisher side of our business, insights into who their audience was, was using machine learning techniques. And that's never really changed. The foundation of our platform has always been machine learning from before it was cool. A lot of our core teams have backgrounds in machine learning, PhDs in statistics and machine learning. And that really drives our decision-making. I mean, data is only useful if you can make sense of it and if you can organize it and if you can take action on it. And to do that at this kind of scale, it's absolutely necessary to use machine learning technology. So you mentioned contextual. Also, in advertising, we have everyone knows in that world that you got the contextual behavioral dynamics. The behavior that's kind of generally, everyone's believing is happening. The consensus is undeniable is that people are wanting to expect an environment where there's trust, there's truth, but also they don't want to be locked in. They don't want to get walled into a walled garden. Nobody wants to be in a walled garden. They want to be free to pop around and visit sites. There's more horizontal scalability than ever before. Yet, the bigger players are becoming walled garden vertical platforms. So with future of AI, the experience is going to come from this data. So the behaviors out there, how do you get that contextual relevance and provide the horizontal scale that users expect? Yeah, I think it's a really good point. And we're definitely at this kind of tipping point we think in the broader industry. I think every publisher, we're really blessed to work with the biggest publishers in the world all the way through to my mom's vlog. So we get to hear the perspectives of publishers at every scale. And they consistently tell us the same thing, which is they want to more directly connect to consumers. They don't want to be tied into these walled gardens, which dictate how they must present their content. And in some cases, what content they're allowed to present. And so our job as a company is to really level the playing field a little bit, provide them the same capabilities that they're only used to in the walled gardens, but let give them more choice in terms of how they structure their content, how they organize their content, how they organize their audiences, but make sure that they can fund that effectively by making their audiences and their environments discoverable by marketers, measurable by marketers and connect them as directly as possible to make that kind of add funded economic model as effective in the open internet as it is in social. And so a lot of the investments we've made over recent years have been really to kind of realize that vision, which is it should be as easy for a marketer to be able to understand people on the open internet as it is in social media. It should be as effective for them to reach people in their environment. There's really high quality content as it is on Facebook. And so we've invested a lot of our R&D dollars in making that true. And we're now live with the Quantcast platform, which does exactly that. And as third party cookies go away, it only kind of exaggerate or kind of further emphasizes the need for direct connections between brands and publishers. And so we just want to build a technology that helps make that true and gives the kind of technology to these marketers and publishers to connect and to deliver great experiences without relying on these kind of walled gardens. Yeah, the direct, the direct to consumer, direct to audience is a new trend. You're seeing it everywhere. How do you guys support this new kind of signaling from for that's happening in this new world? How do you ingest the content and just this consent signaling? I mean, we're really fortunate to have an amazing R&D team.  This has meant things like we, you know, we have crawlers which scan the entire internet at this point, extract the content of the pages and kind of make sense of it and organize it and organize it for publishers so they can understand how their audiences overlap with presented competitors or the collaborators, but more importantly, organize it for marketers so they can understand what kind of high impact opportunities are there for them there. So, you know, we've had to build a lot of technology. We've had to build analytics engines which can get answers back in seconds so that, you know, marketers and publishers can kind of interact with their own data and make sense of it and present it in a way that's compelling and help them drive their strategy as well as their execution. We've had to invest in areas like consent management because we believe that a free and open internet is absolutely reliant on trust and therefore we spend a lot of our time thinking about how do we make it easy for end users to understand who has access to the data and easy for end users to be able to opt out. And as a result of that, we've now got the world's most widely adopted consent management platform. So it's hard to tackle one of these problems without tackling all of them. And we're fortunate enough to have had a large enough R&D budget over the last four or five years to make a number of investments, everything from consent and identity through to contextual signals, through to measurement technologies which really bring advertisers and publishers closer together. Great insight, Shridu, last word for you is what's the customer view here as you bring these new capabilities of the platform? What are you guys seeing as a highlight from a platform perspective? So the initial response that we've seen from our customers has been very encouraging both on the publisher side as well as the marketer side. I think one of the things we hear quite a lot is you guys are at least putting forth a solution an action solution for us to test. Peter mentioned measurement that really is where we started because you cannot optimize what you cannot measure. So that is where his team has started and we have some measurement, very, very initial capabilities, still in alpha but they are available in the platform for marketers to test out today. So the initial response has been very encouraging people want to engage with us. Of course, our fundamental value proposition which is that the Quarkus platform was never built to be reliant on third party data, these stale segments. We've always operated on real-time live data. The second thing is our premium publisher relationships. We have had the privilege of working, like Peter said, with some of the biggest publishers but we also have a very wide footprint. We have first party tags across over 100 million plus web and mobile destinations. And as you must have heard, that sort of first party footprint is going to come in really handy in a world without third party cookies. We are encouraging all of our customers, publishers and marketers to grow their first party data. And so that's something that's a strong point that customers love about us and lean into it quite a bit. So yeah, the initial response has been great. Of course, it doesn't hurt that we've made all these R&D investments we can talk about consent. And I often say that consent, it sounds simple but it isn't, there's a lot of technology involved but there's lots of legal work involved as well. We have a very strong legal team who has expertise built in. So yeah, very good response initially. Democratization, everyone's a publisher, everyone's a media company.  You guys provide that. So congratulations, Peter. Thanks for dropping the gems there. Shruti, thanks for sharing the product highlights. Thanks for your time. Thank you. Okay, this is the Quantcast Industry Summit on the demise of third-party cookies. And what's next? The Cookie Conundrum, the recipe for success with Quantcast. I'm John Furrier with theCUBE. Thanks for watching.


Good morning lab students. I'm sure you're enjoying the fact that you don't have to drag yourself into the lab room at 8 o'clock this Thursday morning. For those of you who have already completed your lab report and quiz and sent that information to me, consider this as just checking in how you do in sort of message. I hope things are going well for you. If you have any questions in the future, definitely send them to me. For the rest of you, I just want to make sure that you understand what the expectations are. How to complete the lab report and quiz and that it's due by the end of Sunday evening. Again, you'll need to look into blackboard and find the lab seven folder, which is what we're doing this week. And you'll download the worksheet, which is a PDF form. It's got the description of the activities as well as places to put your answers in. The quiz is on blackboard and it's a one attempt quiz. You can use your lab manual as you're working on it. If you have any problems with the worksheet, a few students had some places where they couldn't put an answer into the form. Go ahead and send me a message. I've also had some students who sent me a message saying question number 3.5 on page number such and such. The answer I mean to have is this, but I can't seem to put it in there. Or if they couldn't attach their images, they're able to send me those images and let me know where they're supposed to go. That way, when I download your report, I can load it in on my computer. I can put in the answers you emailed me as the ones that you wanted to have. And then I'll be able to grade it using the answers you want me to have. If you have any other issues using the simulations or you're not quite sure what a question is asking. Again, send me a message. You can either text message me or you can send me an email. I'm also going to be in the virtual office hours during the class time today, as well as my other published office hour times, and you can ask for help those ways. Please don't wait until Sunday afternoon to start this because I may not be able to answer your questions and get back to you before the deadline. So get started early. And if you have any issues, contact me right away.


Hi everybody and welcome back to our podcast from the Kamasutra to 2020, where we look at your questions, your concerns, even your worries around all things to do with sex and sexuality. So as always we have with us Dr Anvita Madan Behel. Anvita is a psychosexual therapist and she brings the psychological perspective to the advice that the Kamasutra has to give. Welcome Anvita. Thank you Seema and welcome to our podcast this week. Today I have a question for you which I think that we haven't actually dealt with this question in this permutation. We've talked a lot about erectile dysfunction, we've talked about weak erections and so on, but this one is a slightly different one and I think that this young man is certainly going to need your help about this question. So he says that he's quite young, he's 20 years old and he says that his problem is that he cannot ejaculate and he cannot achieve orgasm. Now the question is in quite a few parts and I'm going to read them all out to you and then we'll just take it one bit at a time. So his first thing is that he says that as a teenager he rarely ever masturbated but when he did he found that he could not achieve orgasm and he could not ejaculate. So I know that you've always said that ejaculate and orgasm aren't necessarily the same thing so I don't know you might want to touch upon that because maybe he doesn't realize it. So anyway he says that he couldn't either ejaculate or achieve orgasm and he was wondering whether there was something wrong with him. He says that he does ejaculate in his sleep sometimes so the involuntary ejaculation does happen but it doesn't happen when he's actually trying. The second thing he says is that he's now dating a young girl and they've been to first base so they've kissed they've done a few other things now she wants to go the whole way but he's getting really frightened because he doesn't know if he will be able to either ejaculate or have an orgasm and will this destroy his relationship and will it become more of a problem so I think I can already see on your face that there is that whole psychological issue that's coming into it. Number three he says that he's worried that if this continues will this affect his sperm count and affect his ability to have children in the future so that's something else to think about and finally and I think quite a sad thing he says that he can't go to his parents with this because he says that my relationship with them will become awkward because they are kind of conservative when it comes to sex and stuff and I just thought that was really sad that at age 20 when you've got such a big worry looming ahead of you that your parents are not your first people to go to because you know because they've got this old-fashioned idea that they can't actually talk to their children about stuff like this so I think that he definitely needs your help. Yeah what I would just start with is that I can hear a lot of worries and there is a lot of worry and that might be actually not helping the situation it actually might be actually causing the delayed ejaculation and it's kind of a bad situation because it's hard not to worry but actually the worry can impact the ejaculation and we'll talk about that but I just want to firstly now that he's speaking about it and I'm sure a lot of men have this issue I want to say that there is nothing known as a normal time to ejaculate and there's this myth or idea that people need to ejaculate within a certain time or it should happen you know in a set amount of time some men take longer and just because you take longer doesn't mean that there is a problem so just remember that they're different like different men take a different time and also added to that that there could be if there was a physiological problem that the involuntary nightfall would not be happening and if somebody has never ejaculated like there has never been involuntary ejaculation they've never ejaculated then we would suggest going to a medical doctor just to make sure that there's nothing physically that is blocking or is something wrong sometimes we see retrograde ejaculation which basically means the semen's going back into the body and coming out in the pee and that is related to diabetes so there are issues related to ejaculate not coming out but it doesn't seem like that is an issue here in some ways but for others if you're not ejaculating at all and you can't even see it as part of a nightfall then it might you know be recommended to go and see a medical doctor and then you know obviously there obviously seems to be there could be psychological issues here which we can go more in depth with as we talk about these issues I think one of the things that you've said before and I think maybe we should bring it up again is that a lot of men don't realize that they that they don't have to be ejaculating to orgasm I think that in most people's mind it the two things just come together that if you're ejaculating it means you have an orgasm but that's not necessarily the case so it could also be that he's thinking that he's not orgasming just because he's not ejaculating yeah so you know orgasm in men could be without ejaculation but like most you know most people and most men because majority of the time it happens together we believe that orgasm and ejaculation are the same things in some ways and to orgasm we need to ejaculate it's not true all the time it is true majority of the times but it is not true all the time and I'm sure you can speak to this more but there are because there's such myths around masturbation and in some cultures it is seen to be not healthy to masturbate and the problem is losing your ejaculate using your semen people actually have found techniques to retain semen but we've spoken about it in a previous video that it is a myth that losing semen leads to lack of fertility or masculinity and that is not true actually but I'm sure you can speak more to it about yeah I think that you know there is this I do think that because of the way that everybody seems to think about it that everybody's kind of come to this conclusion that ejaculation means orgasm and that that's just the way that it happens just like a lot of women feel so worried because they say I'm really turned on but I'm not getting wet that it doesn't necessarily happen just because you are really turned on because you're really aroused you won't necessarily get wet bodies are different and I think that yeah I mean as far as losing the ejaculate is concerned a lot of people try because at some point or the other this myth comes their way that you know by by losing their ejaculate they're going to become weaker that this will happen to them you know there's that whole no-fab movement which is happening at the moment so every young person every man at some stage of his life will come across this this pressure to say oh no don't ejaculate because that's actually bad for you and I don't know at what stage I guess it comes to you and whether it becomes part of your psychological makeup and then it stops you from doing it well so you know psychologically what we really need to keep in mind is what is your relationship with sex and what is your relationship with masturbation what has happened before in some ways like some of the examples that one can give is that say you masturbated previously but if there were any bad experiences connected to it or you have anger you know like if we if you look at the relationship in some ways if you feel angry towards certain people like say you feel angry towards women because you've been teased in school or something has been happened and then you're masturbating to women you can see how they can be anger present because now you're masturbating to something that you completely dislike right and that could be a combination I've spoken before where I had seen a gentleman who hated masturbation and believed that he was actually addicted to it and but there was a lot of anger because the first foreign video he had seen was a violent one and there was domestic violence in his house so he believed that he was masturbating to domestic violence which then you know problematic so we can see how there are all these things that are working in our mind which might stop us from masturbating you know from ejaculating sorry because suddenly you know we're feeling guilty we're feeling angry we're upset we are like we're like really wondering how we can masturbate to these ideas or these fantasies and also fantasies right what is your fantasy is your fantasy making you feel guilty is it making you feel upset like what is the emotion that is coming inside you when you're masturbating or you're having sex you know so those things are really important to reflect on yeah and I guess it must be difficult at the age of 20 when you have no other adult that you can go to to think about these things and actually work it out because I'm sure that this is not something that you can think about very easily like you know really go into the deeper part of your brain and try and figure out what it is that that's stopping you or blocking your energies and so on so I think on this particular point I would really advise this young man that he should see somebody if it is about or actually spend some time trying to figure out what it is that gets in the way or what what stops him from feeling like that but coming to the next point that he makes about his girlfriend now I think to worry about to actually just go and enjoy it for what it is we are constantly recommending to men that you know when you are with a person when you're having penetrated sex there is so many other things to think about when it comes to let's say the woman's pleasure and equally the man's pleasure it doesn't have to end in an ejaculation or an orgasm as we've said it's not a risk to the finish lots of steps on the way that you can get off any way you want so do you want to address that yeah so one I understand the body like I hear the body but as he can see the worry is actually going to prevent him from orgasm because what's going to happen is that he will start a sexual relationship and then he'll be doing what we call spectatory is looking in and saying am I going to come am I going to come what is going to happen oh we're reaching this point you know so the worry will actually come in the way and so one of the things that we always suggest is foreplay foreplay foreplay like we always say and to like learn and and I was going to go a little bit into a little bit later what we call mindful masturbation where you're focusing and realizing what are the different stages of your arousal you know in some ways being very aware that this is happening in my body this is happening in the body or when this happens like when I have sensation in my thighs or when I have sensations in my legs I know that I am going to reach a point of no return you know that is my point when I'm going to ejaculate or when the orgasm is going to happen so being very aware of those things and you can achieve those through foreplay and so you penetrate when you reach that point you know rather than oh you know sex has to happen where we'll kiss we'll hug and now I need to penetrate and obviously it's going to take a very long time but if you spend time in foreplay and then you know okay I've reached that point and at that point be present in the moment don't start worrying and thinking because what can easily happen is that you penetrate and you say oh shit now am I going to come what is going to happen and you will lose an erection or it will take longer so be present and enjoy the love making rather than value. So I think that's really great so we're going to end this video with you actually explaining this idea of mindful masturbation a little bit more I guess I'm sure that that's going to help certainly this young man and hopefully a lot of other people because yes I think that that's a really intelligent way forward because I can I can sense and we could be wrong but we think that this is a psychological problem that's actually holding him back. Now I was also thinking that you know if you are so worried like if he's terribly worried about the fact that he won't ejaculate when he has penetrated maybe wearing a condom would help because then at least you can disguise it you know then at least you don't have to say it to her that oh look I you know it has it doesn't have to be something that's brought up or flagged up. I mean that's definitely a cheeky suggestion having an armor at the back like that's what we say about using Viagra like take the Viagra so that you don't need to worry about the erection like it's there and then you can reduce it as and when. So if it is about protecting yourself from what your girlfriend thinks then I think yeah that's an interesting cheeky suggestion but obviously in the long term we would say communicate with your girlfriend have her on board that she can help you with it and you know you can together make sure that you orgasm and like you said also is orgasm the end of all it like if you can have a good sexual experience and you can help her orgasm and you're fine then does it really matter you know so and then so ultimately we would obviously want them to be honest and communicate but if it is a young relationship and you don't want to bear all then I think actually it's a good suggestion. Great and tell me do you think that he should go and see somebody in the way of a doctor about the fact that the sperm count might be low and this might affect his childbearing abilities? I don't so when we normally talk about you know the sperm actually reducing it is mostly we see that more in elderly men like when we say that there is an orgasm without an ejaculate what we tend to say is that the ejaculate is so less that people tend to miss it like they don't it's like such a dribble that they think that they're orgasming without an ejaculate. I you know so I don't think it's something to worry about now he's not really having kids I feel like there's a lot to rule out to make sure that it's not got to do with his experiences in the past like what is he connecting masturbation to and all those like there's a lot to rule out before actually going and seeing a medical professional you know a medical person and but if it and like I said if he didn't have wet dreams I would definitely suggest that but because he's having wet dreams and he is ejaculating we know things are working we just know that when he is emotionally present they tend to not work and that's the connection we need to fulfill. I also liked what you just said about foreplay foreplay foreplay that you know try and do it together because I think that sometimes if you can actually spend time like we like we say that you know a man should do for a woman you know spend time before you actually penetrate make sure that she's aroused you know sort of do more things to help her to come to a certain point I think it would be wonderful if you was if you as a person or him as a person or the two of them together can do the same thing for him as well because if one person feels that there is some kind of issue then it's wonderful if the two of them can come together and actually work towards it but I still feel that the first thing is going to come from his mind I think that if you start feeling that it's going to be a problem I think that you've already set yourself back a little bit and I'm just wondering whether you know aside from this the technique that you're going to talk about in a minute that if there's actually anything else I mean like how about a relaxant of some kind would that help? I think if you try and help relax and that's part of mindful you know a masturbation but one of the things that we need to realize and that's true for orgasm for a man or a woman there is a little bit of letting go you know you have to let go you lose control you feel powerless you feel vulnerable in the moment you know there's no going back in some ways and all those emotions happen with an orgasm and a lot of times I have worked with women where they just are not ready to orgasm because it feels like they're losing control and that's true for men as well like you have to understand that you have to allow the letting go and if you're struggling with any issues around loss of control or loss of power or feeling vulnerable or letting yourself lose or you know relaxing and all those issues will you know come in the way in some ways so yes that is true in some ways that you have to if there are any issues in the background you have to overcome them to be able or at least make the connection that okay I am being unable to masturbate because each time that I engage with this activity I start thinking about oh shit this is going to happen and so at least making the connection will be helpful and in his case it might even be the fact that you know if he says that his parents are that sort of awkward about sex and that's strict about not talking about it maybe so sort of background narrative that you go up with you know where you believe that I mean how many of us actually truly do believe that this is sinful it's a bad thing we feel guilt over it and we've been trying to break down these stereotypes and say think of it as something beautiful think of it as pleasure but even that shift there's an automatic guilt feeling around it yeah and sometimes we don't understand the little things that can have an impact like I had worked with the young boy who was actually struggling with ejaculation rapid ejaculation but his mother he the first time he was masturbating his mother had walked into the room that shame of you know and his mother was like like you know or something like that so that shame of being walked into by his mother had carried so each time he has sex or masturbation that's playing on his mind in some ways or you know where are you masturbating are you just always worried thinking somebody's going to walk in somebody's going to walk in or something's going to happen is it not a nice place are you not in a comfortable place where are you so all those things actually if you think about it it's training a muscle you know in some way so if it has each time you try masturbating and you stopped because you got worried you started and you stopped and you started and you stopped in some ways your body health kind of we have to change that training we have to change the training for it to happen faster because it might be taking longer and also we might also have to change the training where maybe you want to use some oils make it softer make it more similar to what a vagina feels like you know so you can use some oils in masturbate do it in a place where you're not scared about somebody walking in it feels safe like things like that that can help as well yeah I think that that makes a huge amount of difference you know my latest research has been on the 30 love festivals that used to take place in ancient India so we we go on about that one Valentine's Day these days in ancient India in springtime in the month of Chetra there were 30 three zero love festivals and they're amazing because they're all about this idea of pleasure and it's not that they were particularly graphic you know they're all sorts of little sweet things I mean you know what's that's a funny cute different things that happen on each day to celebrate but I was just thinking it basically was to change the mindset you know even if you say that okay today the two lovers sit down and they they pluck lotus flowers and feed lotus flowers to each other or on another day it's about throwing or you know hitting each other with mango shoots like you know leaves of the mangoes on another day it was about getting together with your boyfriend or your girlfriend so the boys would get together with just their friends and the girls would get together with their friends and they would it would actually be about giggling and talking about prospective lovers of prospective people in your life and it was just such a wonderful way I think of making it so much more normal whereas today we kind of go the other way and say this is all really bad and I mean how many times have we had people writing in and saying today's a religious festival I've kept a fast should I be having sex with my wife so you know today we're actually dealing with it as a bad thing so I think it does impact the psyche in some place so as we come to a close three top tips for your mindful masturbation workshop yeah so as you know I just go read up about it's now a big thing for both for men and women called mindful masturbation and one of the basic idea is basically about being present and being really connected with your mind and your body in some ways both we have to remember the mind body and emotions are all connected together so if you're worried the circuit is shut if you're if something's wrong physiologically the circuit is broken if emotionally you're feeling anger or guilt something gone wrong so we need all three connected we need to be present exactly what we said we have to think come come from a point of pleasure rather than from a place of guilt or shame or taboo and be really aware of the sensations in your body like the more you're aware of the sensations in their body the more the emotion gets connected you know when you suddenly feel that tingling in your stomach you you know you're you're basically sending a message to your brain saying oh that's the beginning of arousal you know when you feel something in your legs or your thighs you know once again it's a good emotion it's pleasure there and it's sending a message to the body saying oh the arousal is getting better or stronger and I'm going to orgasm anytime so the connection is really important so I would highly recommend people going and two things for people to go and read and research and look at it on their own one is called mindful masturbation and the other one is called the arousal circuit understanding a little bit of your physiology and how an ejaculation or an orgasm works for men is very helpful and you can easily find those two things so that's just some tips for them to go and work on yeah yeah yeah because I was just thinking you know from what you said that like literally sometimes you get to a particular point and you think okay this is where the worry starts or when you actually begin you start from a point of worry you know where you start from a point of fretting and thinking am I going to be able to achieve it so I guess the thing to do is to stop thinking of it as a race to the finish say to yourself whatever will be whatever will happen will happen let's not think about what will happen and go with the flow and maybe you know maybe that might break that that circuit of fear and maybe stop you feeling the way that you're doing yeah you know in delayed ejaculation I can't draw it or I can't show it but basically arousal circuits work where you're coming to a point and then you tip and it plateaus like you orgasm and then it plateaus but what happens is that when you reach this point in delayed ejaculation something might be happening emotionally where you might say oh it's happening you know will it happen you might get worried or you might get feelings of anger might be there or guilt might be there and you lose the momentum you lose the momentum and then you know you have to build up again and you might lose the momentum again and then you might have to build up again so you can just see that you're just getting to a point losing it getting to a point losing it and it would just take longer for you to finally come so we need to basically reflect and that would come through mind for my estimation as well what is happening why are you losing the momentum what is happening at that point where you think oh i'm just going to you know cross the line and then suddenly something happens and you just withdraw like what is there what is happening at that point so just in closing I'd like to recap everything that Anvita and I discussed today about this particular issue the first thing is that the ejaculate is not necessarily connected to the orgasm most men think that they are orgasming at the same time as they ejaculate a lot of times it does happen but that is not always the case so don't tie one up with the other if you find that you're not ejaculating it could be that you're orgasming anyway so that's one thing to not worry about the second thing is that sometimes you have what is called retrograde ejaculation is that correct under the retrograde ejaculation which is where you don't actually ejaculate the semen goes back up inside you and it tends to come out it with your weed this could be an this could be an early sign of diabetes so please do have it checked if you think that you're not ejaculating and that it's actually going back up again do go and see a doctor about that number three and the one that we think is the most important one it's the psychological issue it becomes a vicious cycle because you're not orgasming you're not ejaculating you're worrying you're worrying and that is making you not ejaculate and not orgasm some more and then you worry some more and it becomes worse and worse so you need to break that cycle you need to say to yourself if I don't ejaculate it doesn't matter I'm just going to enjoy the process for for whatever it is whatever's happening enjoy it in the moment don't worry about the finishing line um number four I know another cause it's a little cheeky thing to do but I think it's actually a great idea if you're worrying that you're having sex and oh my god my new girlfriend will discover that I haven't ejaculated what's wrong with me where a condom she will not know till you are ready to actually discuss it with her and finally um try the idea of mindful masturbation we do so much other mindful meditation therapy for ourselves try this one it's a new one even for me but I have to say that it sounds like a really good idea because if you really want to break that cycle you need to understand where that cycle is getting stuck where the blockage is happening just like you would do it for your mental balance do it for your sexual health and your mental health at the same time and foreplay foreplay foreplay is the most important table absolutely we always say in the coming through we say that you know what that is the answer to most problems whatever else you cannot do in the end if the pleasure has been had if you have managed to enjoy it thoroughly nobody's going to worry about where you finish the race it's all about the journey it's all about the process so go have fun with it go and enjoy it be joyous really enjoy your your um your love with yourself and with your partner don't worry about what happens in the end I agree you know and and and don't worry and I know there's a lot of worry for this young man and it can actually lead to more problems as he you know grows older and he's already worrying about children and he's not even ready to have children so I hope he can solve this problem sooner than later because it will become more complex as he grows older well if you've learned something from that video if you found that useful do like comment subscribe send your questions into info.seema.onand at gmail.com if you need to contact Anvita for a consultation she is on anvita.madanbeheller gmail.com and it's right below uh under so it's right there if you need to look it up we will see you next week take care of yourselves in the meantime see you next time