what's going on guys welcome to a new video so you've seen the title then today i'm going to walk you through step by step the exact facebook ad strategy that i used to generate purchases for less than five dollars so there's not really a lot more to say i've got my facebook ad account open so let's jump straight into it what is going on guys welcome to my computer so let's jump straight into the video then actually and first things first i want to show you guys some results so this is just for one particular campaign then there's five ad sets within this one campaign and the first number i want to show you guys then is this per purchase cost here so this is the average cost across this campaign which is three pound sixty three as you can see some of the ad sets were more expensive than that there was this particular one which was cheaper and then the next number i want to show you guys is the cost per link click just because the first stage the first ad set we're going to be creating in this strategy then requires you to know what your cost per link click is but before we actually jump into the strategy then i just want to refresh the page and actually show you guys that these aren't fake results i'm not trying to mislead you guys i've had a couple of people post on some past videos because i didn't refresh the page so i just wanted to do that just to kind of prove to you guys that i'm not trying to mislead you or anything like that so anyway that being said let's jump into the strategy itself in fact before we get into this again a couple other things i want to show you so this is facebook's business website where they basically just give you information and recommendations on how to get the most out of your facebook ads so some interesting numbers just to make you guys aware of again because this strategy then like i said in the intro is kind of based on my own past experiences but then at the same time i pretty much got all my information from this website when i first started and then i kind of adapt it to to pretty much come up with my own strategies and pretty much find out what works so this is the first thing i want to show you guys which is your ad set needs 50 conversions per week so the key thing there is ad set not campaign one particular ad set needs 50 conversions per week for our delivery system to learn who it's best then to show your ads to so when you hear a lot of people on youtube talking about duplicating ad sets that's not necessarily always the best thing to do because like it says here the optimization then works on an ad set level so when you duplicate an ad set then essentially you're pretty much creating a brand new ad set and there's no then past data or past optimization for that particular ad set so just something to consider when we're going through this strategy so moving swiftly on then i've got a bit conscious of the recent video lengths they've all been pushing like 20 minutes i want to try and cut it down and make it as information packed as possible so the next thing is if there aren't enough people visiting your website so at least 500 monthly pixel events which is pretty much anybody taking an action on your website so viewing your product page adding something to cart so if you're not getting 500 of them per month then as it says there it's going to be difficult to drive sales moving on to the next point so when it comes to creating lookalike audiences essentially this is pretty much the foundations of every like ad set and campaign i build just purely because lookalike audiences are based on people who have already performed certain actions so if you take two customers then a customer who hasn't done anything and knows nothing about your your business and then you take a customer that's shown an interest and actually been to your product page then obviously this customer who knows who you are knows what products you're selling has been to your product page it's going to be so much easier to convert that person so essentially we want to try and find more people like that person and that's exactly what lookalike audiences are which is why i base pretty much all my facebook all my facebook ads sorry around lookalike audiences but one key thing i want to show you guys here which is your lookalike audiences will refresh themselves every three to seven days as long as you're still actively targeting ads to it so as long as you're still adding people to that audience then essentially it will keep refreshing moving on to the next and final point before we actually get into the strategy is you can create up to 500 lookalike audiences from a single source audience so i don't hear anybody else mention this which is when you have a custom audience then you obviously base on that custom audience to create a lookalike audiences but what you can actually do is keep basing on that original audience source to create up to 500 lookalike audiences if that makes sense so again i just want you guys to know these points and keep them in the back of your mind as we work through this strategy so the ultimate facebook ad strategy then as it says there in brackets for new pixels because the strategy ultimately will be differently if for example if you've already sold a product within a dog niche if you try and sell a different product within a dog niche then your strategy is going to be different this is the best strategy for brand new pixels or brand new niches and essentially where facebook has no pass data on who your ideal customer is going to be so step one or ad set one then is going to be a traffic ad set now might get a bit of hate for this but i'm basing this on the complete beginner then who has pretty much no experience when it comes to facebook ads because the reason traffic ad sets are better is because they're going to bring in more more visitors than what a website conversion ad set will do if you go straight for purchases for instance then you're not going to get as many visitors as you would using a traffic ad set and if we go back to that facebook point of needing 500 pixel events per month before you start going out for conversions then this is why i like to start traffic ad sets now a key note here is because a lot of people will ask this question is that yes you can still be successful if you use website conversion objectives right off the bat but if you do then your actual ad copy and the audience you're going after needs to be more on point than it does with the traffic ad set because when you when you go straight for purchases if you're selling a really good product and you put it in front of an audience that loves that products then automatically you're going to get engagement and you're going to get traffic so essentially you're going to get what the traffic ad set would plus the chances or better chance of those website conversions but like i said then this video is aimed at pretty much the beginner who might not necessarily get that ad copy and their audience on point from the very beginning so that being said then enough talking let's actually get into what this strategy entails so the first ad set it's going to be a traffic ad set it's going to be 50 pound per day now this is up to you this is my personal this is how i would actually do it i would start with 50 pound per day but depending what your budget is you might start with less than this but just keep this in mind the more data you have then the better informed and educated decisions you'll be able to make because because obviously you're going to get the more numbers and more data you have then the better decisions you can make because if for example if you take product testing as an example if you get one person to test a product and they love it that's not like a that's not a good enough kind of overall scope of the market to see if people are going to like your product whereas if you get a thousand people to test your product then only like the very first person you show up to might love it and then everybody else might hate it and that's going to tell you more information about that product if that makes sense so what i'm trying to say then is if you're going to afford 50 pound per day then go for it but if not then just stick to what you can afford but just keep in mind that obviously the more data you have the better educated decisions you'll be able to make so 50 pound per day budget and that's going to bring approximately 150 visitors a day if you do your job correctly and what i mean by that then is you've got a decent product and you put it in front of the right audience so two things then to keep keep your eye on number one which is the relevant score this score is not the be all and end all because i've had ad sets that have had a relevant score of like four and five but they've still been really profitable but for traffic ad sets then what i want you to do is get that score as high as possible because the higher that score is then essentially the better your audience is reacting to your ad and the better reach and cheaper cpm you're going to achieve which is key then to get a maximum coverage and essentially achieving the lowest cost per link click as possible as i mentioned in the intro um whereas it i managed to achieve 40 people action now this will vary if you get confused or if you're not achieving a certain number that doesn't really match and you're not really sure what to do then feel free to reach out um all my social media links are in the video description so essentially this is what we're going to be aiming for and that's going to bring approximately then a hundred visitors per day and if you obviously work the averages out over the course of a month um that's going to be way over 500 per month which is essentially what facebook recommend before you start going after website conversions so once you hit 500 visitors then so this is where we're going to create ad set number two then we're going to choose purchase as our conversion objective and we're going to use a seven day click as well because essentially what this does then is going back to that original point of needing 50 conversions per week then what it does if somebody clicks on our ad then within seven days if they then perform a purchase they get counted towards those 50 conversions so if you were to only choose on one day click and somebody purchased say 48 hours later they don't get counted so essentially you're not going to be gathering as much data so to begin with then until you're achieving pretty much 50 purchases per day then i pretty much would leave all of my ad sets on seven day click so ad set number two then it's going to be our first look like audience it's going to be the first one percent which is going to be the smallest amount and more focused audience and it's going to be based on the people or the conversion objectives of view content and ad to cart if you have any if you've had 500 visitors if you wait to that point then as long as your tags in luck have mentioned earlier the right audience with the right product then you're bound to get at least one person ad to cart if not purchase so this first look like audience then it's going to be based on the people that have done um exactly those actions now as we move this strategy then you'll probably realize a common theme which is creating look like audiences now look like audiences are key to succeeding just purely because you'll have you'll have a much easier time trying to sell a product to somebody who is similar to someone who has already shown an interest essentially i mentioned it early in the video but this is absolute key with facebook ads if you try and sell a product to cold traffic so somebody who doesn't even know who you are then that's going to be a lot more difficult than trying to sell it to what are called warm or hot traffic which is essentially people who have seen you before um or similar to people who have seen you before so going back to ad set number two then we'll get this our first lookalike audience the first one percent based on people who have view contented and added to cart now once we hit 100 ad to carts we hit that minimum threshold for creating a lookalike audience which is 100 people once you have 100 people in an audience you can then go ahead and use that to base on and create another lookalike audience now facebook recommends that the base audience should be anywhere from 1000 to i think 5000 or 50 000 people but the whole point of this strategy then is building up to ad set number four because ultimately then we want to get to that point in ad set four where we have 100 purchases that we can then base on and create a lookalike audience because when it comes to creating lla's then then it's quality over quantity so essentially what we want to do is we want to be telling facebook to base or create an audience then based on our most ideal situation which is obviously customers who have made a purchase so back to ad set number two then once we hit those 100 ad to carts we then move on to ad set number three now there's two ways to play this if your ad set number two is bringing in a profit for you then what i recommend you do is just leave that ad set let it run um let it keep bringing your money in because the more money you can bring in the more money you'll have to then reinvest into your facebook ads however if it's not profitable then then what you should do is create your lookalike audience and simply change the target audience within the ad set level i showed you guys earlier the um facebook states that ad sets convert on an ad set level so the more kind of data we can keep in one particular ad set then the better chance we have of that particular ad set um of actually succeeding so once you've created a new ad set then or amended number two then essentially we're going to be tagging people a lookalike audience based on our ad to carts and ad to cart is obviously a better conversion than view content because it's closer to our ultimate goal then which is people who make a purchase so once we hit 100 purchases then within that ad set we're then going to go ahead and create number four or again if it's not profitable simply amend it within the ad set level and create a lookalike audience then based on those 100 purchases as i mentioned earlier that's the minimum threshold before we can create lookalike audience and this is essentially what we've been striving towards this is where we want to get um as soon as possible because this is going to be the highest quality audience so we want to start taking advantage of that as soon as possible and essentially what we're going to do is once we have this final ad set that has a target audience of lookalike purchases then essentially we can move into things like scaling however i am going to talk more than that later on in the video so to kind of summarize it then essentially you may have up to four ad sets running you're going to have the one what I call lead gatherer um which is this ad set number one which is essentially just bringing people onto your store and people are only going to come on your store then if they've got an interest in who you are and what you're selling and if they have that interest then the chances are some of them are going to add to cart at the very minimum if not actually make a purchase as well and once you hit 1000 purchases then once your custom audience has 1000 purchases in then you can run ad sets for lookalike audiences based on purchase only so there's a couple of things you can do again i'll talk about that later in the video as we get on to scaling down here and you pretty much start the process again then with your top 100 spenders so as i mentioned earlier when it comes to creating lookalike audiences um you want the highest quality possible audience as possible so once you hit 100 1000 purchases you can then narrow them down to the top 100 spenders so instead of say basing an audience on people who have just bought anything you can say actually let's just target the top 100 people who have spent say over 20 pound because obviously that's a strong audience that's a stronger conversion somebody spend in say 20 pound with you instead of 10 pound obviously we want more people like the people spending 20 pound if that makes sense and then as it says here just to kind of reiterate it this is really important and the quality of your audience is key not the quantity so key points then to take away from this video keep finding keep feeding sorry winning ad sets so you stay above the 50 conversion threshold so once an ad set drops below that 50 conversions per week then it enters what's called a learning phase i'm not going to go into too much detail you can go out there and google it which is essentially it basically means that facebook isn't going to be delivering your ad optimally so if an ad set is winning then just make sure you keep it above that threshold to keep it out of that um learning phase essentially another key point then is make sure you stay above 500 website visitors per month or 500 pixel events just so you've got a decent amount of traffic coming on your store basically so you can keep building up those custom audiences keep building up the data and then you're always going to have those people who have performed certain actions that you can then use to create more lookalike audiences essentially now i'm not saying you've got to keep ad set number one your traffic ad set to generate traffic to your store um what i'm saying is that once you get to the point where you're bringing on significant traffic through ad set number four then which is your purchase la then as long as you stay above those 500 visitors per month um then there's no need for that traffic asset that's purely there to start the process essentially what we're trying to do here is pretty much build up to this point where we've got 100 purchases as quick as possible um but as you start to scale things out and you've got say five six or even 10 ad sets all based on lookalike audiences all based on purchases um then you're going to be you're automatically going to get those visitors all about actually actively having to have a traffic asset if that makes sense um so that being said let's move quickly onto scaling now i'm sorry if this video has been completely over the place there's been so much to get through i didn't want to leave any details out i want to try and give you guys all the information up front um but naturally there are going to be questions so feel free to just ask away in the comment section down below i do get back to every single person so scaling wise then there's loads of different things you can do but kind of like the main four so you can create more lookalike audiences then increase the audience size so obviously start off with one percent as they're going to be the closest people then you can go to two percent of your country population three percent four percent and so on and so on you can create more lookalike audiences i think i briefly mentioned this earlier based on the same source now not a lot of people talk about this but you can actually do it um and it's always worth doing as well because you're not always going to get that same percentage of people and one audience might work a lot better than another one something you guys need to test and experiment with but one thing to be wary of then is just be wary of audience overlap so what this is is when you create two audiences you can compare them then within the audience section of your ad manager account and it's going to tell you if that audience is overlapping with each other or not because if there's a high percentage of audience overlap then essentially the ad set is going to be competing against each other point number three then so you can increase the budgets obviously of your lla ad sets and again one thing to be wary of if you do go this route it's just be wary of your frequency because depending on what country you choose to go ahead then the audience size is going to vary and if you're spending big numbers then there's going to come a point where everybody within that audience will have seen your ad and you're going to be spending money to show the same people your ad two three maybe even four times and then the fourth and final point i had to put this in there because i've had results creating lookalike audiences from few contents from ad to cart so i'm not purchase in hindsight is always going to be the best thing because ultimately that's what we want our customers to do and so we want more customers like the customers who have made purchases but that's not to say you won't find results experimenting then with other conversion objectives so that being said then guys that pretty much wraps up the video i apologize if i've talked really fast and rambled on and haven't made sense at points as i said earlier feel free to ask as many questions as possible this facebook ad strategy really does work as you can see it kind of goes on the guidelines that facebook recommends um you can see the kind of results i've been able to produce um implementing this strategy as well so one thing i do ask actually if you do actually go and use this strategy then make sure you come back let me know what kind of results you get um and that being said then if you're still watching thank you very much i really do appreciate it um if you enjoyed the video please drop the video a like and any questions at all then leave a comment down below so thanks for tuning in and i'll see you all in the next one


If you were to go a thousand years from now, and you looked back at now, and you looked at say the last 100 or 200 years and the next 100 years, I think what you would see is that not only did all this amazing stuff happen, you know, we invent flight and genomics and modern medicine and all this great stuff, you would see that humanity came to the table. 200 years ago, many people were not in the conversation. And if you look at the continuum and we're only part way through, that's why I think maybe it's another 50 years, 100 years, whatever. But the talent of the world is coming to the table. And you see us creating systems for that to be easier and easier to happen. Peter Diamandis gave a TED talk and he talked about the next three billion people coming into the conversation because the internet technologies are allowing that. And some people think, oh, that's a market. It's not a market.  So I think of the 21st century as a very open source, I call it sustainable abundance time. You see it in the youth. You see it in how people federate quickly, like they text and flash mob and show up and Arab Spring happens and people can collaborate more fluidly. So you're beginning to see this opportunity where we have plenty here to solve all of our problems if we could apply our talent and collaborate and team up properly to create peace and resources and education and opportunity for each other and include more people. So I think of the theme as like talent inclusion and I think that that's what's happening at a meta level.


best western outfit. I have mythology series, and it's called Spirits, Heroes, and Hunters from North American. Collected here in one volume is a selection of fascinating tales. 26 stories, major tribes.  He appears to be pretty mystical. Right before me suggested I do. So many of the natives were wiped out diseases when Columbus initially came over here. Many of the settlers actually didn't really need any of these different nice little introductory glossary of the lives and a very very condensed history of many of the different tribes from the arctic all the way down south to let's go to the the tale I wanted to. There really are some knee three to seventy accorded considerable respect to the spirits of the plants which they grew in the fields or gathered in the surrounding. The most important of these were the three sisters who brought corn beans and squash and numerous festival numerous festivals were held to celebrate the ripening and the harvesting of these crops. For many of the tribes the gathering of the first corn in summer marked the start of the new year. It was a time for dancing and games and for ceremonies and thanksgiving from the harvest. It was also a time for fasting, cleansing, houses were, houses were swept clean, fires extinguished, utensils thrown away in favor of new ones, debts were settled, quarrels resolved, and misdeeds. Forgive. Other ceremonies were held to invoke the help of the spirits and to drive away the harmful forces. These were often conducted by secret secret societies. The Iroquois false face society whose members wore a grotesque wooden masks and carried turtle shell rattles. The masks represented the faces horrible bodyless heads which spread disease by adopting the appearance of the faces and by performing special there were other evil demons besides the faces dwarves lurking in the caves or in hollow trees took delight in leading travelers astray or luring forests were inhabited by fierce monsters like the Nocos Oma a bear-like creature with long sharp tusks and horned serpents infested lakes and the rivers the Niagara Falls were said to have been formed by the huge body of one such serpents was generally regarded powerful spirits who controlled the earth chicks all linked their chief spirit with the Sun and called him Luak Ishto Olaba the great sacred fire above which they called the spirit path or sometimes the dog's trail because of the legend that it had formed it had been formed by a dog dragging a sack of flour which spilt the souls of the wicked remained below the creatures and creation of the world are very similar throughout the eastern woodland it is said that in the beginning the first people lived in the sky for the earth was covered by water world was usually thought as a flat plane close some sides by a great dome of the sky which of course does make sense if you are in the pre-scientific world without proper tools for measuring the curvature of the earth usually what it appears to be is indeed a flat flat you know it'd be a disc because you can see equally as you see that the horizon is where the dome so the Cherokee however soil has a floating island suspended from the sky by four the story goes the corns will break and the earth will sink back into the ocean as master for example explains the important in the days when water still covered the earth in the days when the water still covered lands wisdom and knowledge of feeling could do nothing to make her well and at last he said the girl's father and brothers carried her to the place in the skyland where the wild apple tree grew so that if the medicine were found it could be given to her without they begin to scrape away the earth but there was no medicine to be seen and they took deeper and deeper until nearly all the roots were exposed but still they found it and ejected they climbed out of the hole they had dug and sat on the edge just for a moment to rest thunder the edges of the hole and as they did so the tree began to slip down through the tree and the woman falling from the sky fearing that she might drown in the water the swans quickly drew together the wild apple tree splashed to the water beside them and sank without a trace so the swans bent their long graceful necks and gazed at their burden and wonder we'd better call a council set his companion and see what the other animals can suggest all the birds and the animals that lived in the water assembled presided and for a long time they debated the matter but without coming to a satisfactory a big turtle impatiently and last the otter said idea cried the turtle if we can indeed make an island this way it will support I will support it on my back acknowledged as the best swimmer offered to go first and plunged into the depths he was gone for a very very they saw him coming back through the clear water or broke the surface of the water coughing and wheezing but to everyone's disappointment he had found no trace of the tree in spite of all his searching beaver went down then muskrat then all the other diving animals each was gone as long as the otter some even longer so it seemed as if the plan was doomed big turtle looked around them in despair and there were no more animals to send suddenly a voice popped up let me go let me try to find some earth it was Toskway the toad Toskway the toad was so small and insignificant that no one had even realized she was there the other animals gaped gaped at her by the presumption of the little creature a big turtle quieted them and said to the toad very well then go instead the spot where she had vanished they did not really expect to see her again yet still they watched they waited for such a long time that they began to whisper to each other that it might be over an air bubble came up to the water bubbles appeared to be followed at last by the small ugly faced toad she opened her mouth and their last breath spat out a few grains of earth onto the edge of the big turn after spitting out those grains of sand in watching them tumble down onto the turtles back Toskway the toad rubbing and spreading the earth around the big turtles as they did so the earth grew large enough for the woman to live on the swans carry the woman to it and she stepped ashore still the earth continued the Indians say that the world still rests upon the big shell of a big turtle sometimes when he becomes tired he moves his feet his position as for the toad who gave her life to fetch earth from the root she is not forgotten by the eastern Indians our grandmother and no one is allowed to harm her story ascribes the turtles supremacy to his bravery and cunning and tells of a time after the world was formed but while still only a very few people inhabited it one of these people was an old man called guy who lived with his young nephew each day the young man went in search of food and on his return his uncle would ask him what he had done what he had seen what he had found sometimes the young man brought back berries and nuts sometimes nothing at all for then the animals were not so easily caught as usual well nephew what did you see today and what have you brought the young man replied I found the eagle asleep in a tree I crept up crept up on him and tried to catch him but he was too quick for me nevertheless one of his tail feathers look K.A. was horrified for eagle was the chief of all bird not easily broke such an insult was still what have you done you stupid boy in his hands you have put us in a very very tight spot in very great the old man rushed to the door of the lodge and looked up at the sky in the distance he saw eagle winging his way swiftly towards him he ran back inside and shouted to his nephew make haste hang the feather up in the smoke hole perhaps when the eagle sees it there he will take it away without causing trembling they crouched in a corner the eagle must be hovering directly over there was a long terrible silence and they scarcely dared he has gone away without taking this feather we are safe but his uncle groaned this makes it all the worse for he means to punish us so we're invited to the council the strong and powerful animals like the bear and the wolf and the fleet footed like deer were turned away for K.A. he told them you have no need to fear eagle only those who like ourselves are weak and slow only those like ourselves who are weak and slow thus it was the creatures who had the most to fear like otter skunk told them what had happened and warned them that the eagle would return for his revenge by bringing his nephew said I will throw stones at them and drive them off skunk said I will spray my scent at them and tear out their eyes for Cabine said I will run my turtle said nothing he just sat down and looked about him blinking sleepily as turtles do while they were discussing their courses of action eagle and his friends appeared in the sky overhead immediately everyone forgot his brave resolve and fled towards a tall tree growing nearby each scrambling over the other in haste to reach the uppermost branches once more the eagle swooped down on K.A. his lodge and hovered over the smoke hole no longer there the animals looked around in surprise and saw that in the confusion the turtle had carried it away they watched the turtle plotting off through the woods with the eagle's feather clamped firmly in his jaws Bine was in a great quandary since he will not give back the feather as they traveled along this way porcupine scattered ashes in an attempt unfortunately the ashes had quite the opposite bearing for his own safety but that of course had no effect on gathering some dry leaves and the built of fire and through turtle pretended that it was all a game to him as if he were enjoying himself tremendously does not worry you he shouted we will throw you in the river instead to be very oh no he shrieked not the river to anything else you want but the birds to ragged turtle struggling wildly and pleading for mercy down to the turtle floundered about howling as if it at last put an end to this troublesome creature flew away in great no sooner had they gone than turtles who am across the river and hauled himself up onto a log he pulled eagle's feather from his shell and waving at a loft shouted which is the cry defeated his enemies the animals hiding in the tree heard turtles cry of triumph and rushed down to see still had possession persuaded and swam across the river to where the turtle sat proudly flourishing the eagle's feather as Otter climbed on to the log turtle dropped into the water and dived to this none of the other animals dared to challenge turtle in the eagle feather remained remained in his possession ever afterwards as a token of his superiority overall to this day the Indians claim the turtle cannot be overpowered


But I want to and you appreciate this aspect of preparation. See, and I have been industry for almost 21 years of teaching, and my own preparation for four or five years. So that's go to 2526 years in UPSC career. That's quarter of a century, a long time, I believe. In this entire span, what I noticed is questions have changed. The syllabus has changed. The type of reading material required has changed. The explosion of issues around us. Awareness has shot through the roof in terms of time has not changed. Back then when I was studying, also GS was, okay, one year approximately. Now also one year. Then geography used to take about three and a half, four months. Now it takes five months. Okay, the course in terms of the time has not changed. And then also the classes were two and a half hours on average every day. The same thing you guys are doing more or less. The problem is the teaching pedagogy, the approach, the teaching methods, the teaching, you can scope. Well, that has not changed. The questions have changed dramatically. Think of a question like this. Okay, one question is, I'm giving a gender equation. I'm assuming you all know this. Okay. What are the prospects of solar energy in India? Discuss its pros and cons. Let us question. Discuss solar energy as a game changer in India's energy security and of major support for small marginal farmers. I hope you get the question One question is, what is solar energy? Prospects and pros and cons. How is it helping us? How not helping us? Okay. And the second one is, I've asked something else. I've asked you about, tell me how is it a game changer in terms of India's energy security? And then I'm asking you, tell us if this can be a major support for small marginal farmers and how and realize the difference of the content here required typically in class, a teacher teaching and even you studying. If I ask you, tell me five things I teach in solar energy. Most of you will tell me, tell us what is solar energy? What are the technology? What are the prospects? What are problems? What are solutions? Most will say, sir, you want the structure and we teach that. But the questions have gone to next level. So while I cannot afford not to teach the base content, but the base content is not anymore. Yesterday I took a class. I'll show you some questions also on those. The question was on give us your opinion on is India doing enough to manage energy based geopolitical challenges for India's economic growth? Is India doing enough to manage energy based geopolitical issues, challenges for India's economic growth? You realize where the question level is. I'm asking your opinion. What is India doing? A, B, C, D. Tell us is that helping India in terms of energy geopolitics? I won't even ask you in terms of energy security. But when I'm in the class teaching you guys, I will teach you from where India gets oil, gas, what are the problems, what we have done recently and that's all. This question is at a different level. So you must appreciate that in your preparation now at least last three, four years, your preparation has to go through some stages.  Earlier the base content used to be enough. The base content taught in eight, nine, 10 months was enough. The questions have driven particularly after 2017-18 and the chain had started from 2014 onwards. So I'm talking about


Before we get into solving the worksheet, I want to go over something that I would have talked a little bit more about in class. See, when we've got these electric field lines and you look at something like the link to the textbook, we see all sorts of little diagrams showing arrows for electric field lines or maybe showing these sort of flat images where we've got vector fields, but it's a little bit hard to see what's going on here. So in addition to the textbook sections and the videos, and there's some good videos that show you some visualization, I've got some tools here. So I want to walk you through a little bit about what these tools do. And I'm actually going to show you the second one first, which is this PHET simulations. So this brings up a window here, takes just a minute to load, and we're going to go ahead and play this one. And it allows us to take a charge and put it into a region in space. And it gives us this vector field. So at every point in space, it shows us which direction the electric field points, but also some information about how strong it is. Now this particular one uses shading. So where it's white, that's where the field is strongest and where it fades out to gray, that's where the electric field is weaker. And you can go ahead and put all sorts of different things in here to start building up a view for what's happening. But it's a very flat representation. So I do want you to see this one and we'll take a look at it in one of our other videos on answering some questions on the worksheet so that you can get a sense for what's happening here. The other tool is a little bit more powerful but a little bit harder to understand. Now when it first comes up, it's not actually using the type of settings that we want to use. So rather than using this particle's velocity, we want to go ahead and we can show the vectors. Now this is a three-dimensional representation. So you can actually grab this and rotate it around to realize that vector field doesn't just exist on a flat plane. It's everywhere in space. There's a little arrow in there. Now this one uses coloration so that the white again is the strongest but then it sort of fades out into a green and a darker green in there. In this particular case, the arrows are all pointing towards the charge so it's a negative charge. I can also reverse it and show you a positive charge. Now sometimes when you get all those arrows in there, it can be a little hard to see what's going on. And so here we can put a slicing in. Now give me a minute here because I don't always put the right slice in. Here it's slicing along the x-axis and depending on how I rotate it, you can then see what those fields look like if I rotate it in different directions. And I can actually grab this and see what it's like a little further away from the charge or maybe in front of the charge or right where the charge is. I could also look at slices in other directions and see what's happening there. Now in addition to the field vectors, I can put it in as field lines. Now this program doesn't show you the arrow heads on there so you might have to go back and forth a little bit to see, oh, these ones are pointing out, but that's the lines. And if again I don't show the slicing, I get a better view here that these electric field lines actually point away from that charge in all directions, not just in a flat plane, but it's more like a porcupine ball. If I start getting some other charge distributions, this becomes more interesting. So like a double point charge, we've got a variety of these points and what's happening at the electric field is much easier to visualize in three dimensions if I can actually turn this thing around. And I could again adjust it back to the vector field so I can see, oh, it's sort of pointing towards those, but then I can also turn on my slicing and see what's happening in different directions. Or again I can switch it back over to the field lines. One of the diagrams that you're going to see a lot is the die pole. And again in full three dimensions without any slicing, you're able to see much better the kind of pattern that's happening here in terms of I've got field lines going from one charge but bending out in space around to the other charge. So this is a tool that you can play with a little bit and it takes a little bit of getting used to and you can see how things rotate through space so you can get a better idea of what's really happening. As we move through into the next unit and we start looking at more different distributions of charge we'll be able to see what's happening with the electric field in a full three-dimensional picture for each one of these situations.


So with Hogwarts legacy being around that 85 gigabytes in size it's quite important to many many players that you can preload the game prior to release. This saves a little hassle on that release day because obviously servers are going to be absolutely jammed when everybody's trying to download it at the same time so being able to preload it so you're ready to go on release day is a must for many many players. Well guys PC players today I bring you some bad bad news it seems as though you will not be able to pre-install preload Hogwarts legacy. How's it going guys my name is DPG and if you do enjoy the video leaving a like really helps out and if you like what you see and want to see more be sure to subscribe. So yes Hogwarts legacy is estimated to be around 85 gigabytes in size so it's pretty big and with a game this size it's very important to players to be able to pre-install preload the game ahead of release. Now information that hit the internet a couple days back now actually from Reddit showcases a user who got in contact with Warner Brothers games customer service and they made it clear that you'd have to wait until the game's launch or that early access launch to install the game so you will not be able to pre-install this game which is absolutely massive in regards to a let down for you PC players. Now I know what it's like downloading games off steam I know what it's like downloading games off epic games and it's slower than it should be on a normal day on the release date for this game even if you buy that deluxe edition that digital deluxe edition it's still going to be one heck of a download for you no matter how quick your internet is not being able to pre-install the game is a massive let down in my opinion I mean I was going to buy it I well to be honest I was thinking either Xbox Series X or PC this has made my mind up I think I'm going to buy the game now on the Xbox Series X just so I can pre-install the game just to make life a lot easier on release day so I haven't got to worry about anything else and there's also going to be guys a day one patch too so you got to remember that I'm not sure how big that will be but whatever is it's going to be on top of that 85 gigabytes so it's going to be quite a wait for some players especially players without that fast internet 85 gigabyte again like I said is a massive chunk of space I've personally got a pal who's got quite a slow internet connection because he lives out in the sticks within the UK so I think in his area the maxi can get it's like 20 megabytes download speed so him trying to download this on that release date it's going to take him probably until it launches for the Nintendo switch for him to get installed on his pc that's absolutely ridiculous so yes guys I apologize for being a bear with bad news if you're a pc player but again it seems as though there will not be a preload function available for steam and epic games now there's a couple of sources of where these information has come from I'll link them both down below within that video description if you want to check them out for yourselves guys if you enjoyed the video leaving a like really helps out you feel like what you see want to see more be sure to subscribe and hopefully guys I will see you on that next one


There's a lot of room for individuality and self-expression in both chemistry and music. Once you master the basics, you can start asking the question, how can I change this to make it more interesting? As a materials chemist, I'm trying to discover something that can improve the electronics of the future. The fact that computers and electronics are all around us is really motivating for me. Knowing that the materials we're making in the lab could one day have an impact and enabling new technologies is really exciting. On an intellectual level, it's also really fun to be surprised constantly by chemistry, by what these materials do.


Let me talk a bit about how I create content these days, especially between the play phase and the polish phase. If you don't know what I'm talking about, go and Google three phases of creation, play, polish, promote, and you'll find the article on that. So, you know, I used to, when I write an article, I used to sit down, you know, to a blank screen and just the play phase is simply like, okay, let me just brainstorm whatever I can think of about this topic or whatever, right? And that's fine. And that's how a lot of writers do it. And of course, my, just to say, well, George, you make videos too. Well, I just, I take an article and then I just speak it out on a video without reading the article, I just kind of impromptu speak on basically what I wrote. So that's sort of like article to video thing. But and then the podcast is just the audio of the video. So the whole thing is all linked in the chain. But let me just talk about the actual creation of the ideas, right? So the, so the play phase, I no longer just sit in front of a blank screen and do that. What I prefer doing now is I tweet my ideas daily. And on a, so, so, you know, once a week, I will have a topic in mind that I'd like to explore this topic this week, just throughout the week, I'm going to explore this idea. And so I will start a Twitter thread. And I will then, you know, basically go through and below this video, if I forget to do this, please comment below and remind me I forgot to post the link. But below this video, I'll give you an example of a Twitter thread. Yeah. Anyway, so below, I should have posted a link to an example Twitter thread where I explore the one topic throughout the week. And I have a sort of a to do item reminder for myself at the end of each day that if I haven't tweeted something about that idea, I'm going to go ahead and do so. And Twitter thread is basically going to the original thread and then adding another reply to myself below, just, you know, that's how Twitter works for getting a Twitter thread. And the reason I do this is because I, it's kind of a nice, well, number two reasons. One is that Twitter has a nice limitation of 280 characters. Some people are frustrated by it, but it's not really limited because you can, your Twitter thread can be as long as you want. It could be an entire book.  So, but the limitation calms me because when I see a blank screen, I get freaked out because I don't, I grew up having some traumatic writing experiences, and I don't like seeing a big screen. So Twitter is like, Oh, I only have 280 characters. So what's the basic idea? I want to say, and Twitter is much more casual. So it's kind of like, you know, I could just tweet, tweet it out and that's the one benefit is kind of limited temporary constraint that calms me and, and also a temporary constraint of daily tweet. Did I tweet today yet? I didn't tweet today. Okay, I got to do it. Right. And so every day, I'm like, Oh, what's one idea I want to say about this? Okay, tweet, tweet it out. So by the end of the week, and usually when I'm tweeting out the idea, well, here's something else I want to say. Oh, here's something. So I usually do our two or three tweets each day for that idea. So by the end of the week, it's two or three tweets per day times seven days. That's pretty much an article. That's at least a really good start up an article. And I can put put those tweets, copy and paste those tweets into a Google document and then cut and paste those ideas into a better order and then maybe write a little bit more on each idea if I want to sub idea. So that's, that's another reason I do it is it's a daily daily rhythm that makes sure I continually develop an idea. And the third really, really important reason for this is to ensure that I take it, put a flag in the public content space that I have this idea.  No, I didn't. Here's a tweet from three years ago where I already originally had the idea. And I started tweeting about it because tweets are all public. Now, assuming you have a normal Twitter account, which is public, all your tweets are public, right? Some people get in trouble for their public tweets, right? But I tweet publicly because I'm putting this flag in to say, Hey, I didn't steal your idea. I already had this idea three years ago or six months ago or whatever. And so it's nice that whenever I have an idea, like, I don't want someone to say I stole it from them, I'm going to quickly tweet it out.  If you know me, you know that all my public content is creative commons zero, which I don't care if you take my idea and call your own and publish a whole book and create a whole paid program. And that's your idea. Fine. I don't care. I'm too busy creating new stuff here to care about whether some people take my ideas and plagiarize me or I don't care about plagiarism. So, but I do it so that someone doesn't accuse me of plagiarism. You know, so that's why that's why I do that. And I love this way of creating content now because by the time I get to it, get to a blank screen, it's not a blank screen. I got a bunch of tweets that I can reorganize and comment on and all that stuff. So I think it's a really great way to use Twitter and I highly recommend it.