The truth is one of the central aspects of all human philosophy for the most ancient of days upon old earth. The Greeks, the Romani, the Afrik, the Britannii, the Orian, all cultures filled vast librarians of works upon its nature, theses upon theses about truth or on-truth or concerning truth. Truth forms, in and of itself, a myriad of different frameworks impossible to co-olate, for many oppose one another upon absolutely fundamental principles. What is the nature of truth? How can one identify truth? Is truth all that is, or is it an impossible ideal, since all that is, is ultimately subjective? A barely coherent macro structure of generally agreed upon concepts that we have come to term the universe we inhabit. None of these ancient societies have ever concluded as to what their own truth has been, relegating it instead to the halls of universariums, collegiates, for people of learning to discuss and debate and discourse upon, to no ultimate conclusion. For what should such conclusion matter? They were debating the ephemeral, unknowable concepts of the universe. There was no need to arrive at a decision. The exercise in and of itself was the point, the examination of the human condition, not arriving at a deduction upon the nature of humanity's place within reality.  We of the present era know that. What would these philosophers and retortations think if they saw the necessity of a truth such as we possess today? Would it have broken their minds to know that conviction is a matter of survival, that your existence is dependent upon the truth and that, finally, society had at one glorious point arrived upon a single instance of it, only for it to be torn down in the most terrible of infernos? One man decided upon this actuality, and he sought to bend an entire species upon its axis and all owe to dread ruin. No then, that this is a record of the most total philosophical framework ever devised by the hand of humanity, and the greatest lie in our history. The Imperial Truth. The Imperial Truth was a name given to the emperor's atheistic philosophy that underpinned the entirety of the Imperium, from its birth upon Terra during the unification wars through the great crusade and even into the fires of the Horus Heresy. It was a system of values that held, ultimately, that the universe was a rational place, purely rational, that there were no such things as gods, demons, or the supernatural, and that anything that appeared to be the latter was, ultimately, an aspect of universal science we had yet to unlock and explain. Thus, it was no mere assertion that knowledge and learning was the way of things, it was a direct repudiation of the esoteric, the religious, and the irrational. Principles beyond the known were not to be wondered at with anything akin to superstition. They were to be researched by those most intelligent and qualified, or to be dismissed as simply an aspect of reality to be discovered and investigated at a later date. There was no room for religion, or even faith itself, under the Emperor's Truth and within his now godless realm. In fact, they were to be actively and if necessary violently destroyed, for the Age of Strife had been a period of human history where the ability of the human mind to be cowed by systems of faith was recklessly and greedily exploited. Religions, cults, and sects beyond counting had risen and fallen and risen again, as a strife beset humanity had torn itself to shreds. All promising answers, redemption, or simply just power to those who would prostrate themselves before whatever idol was placed upon the pulpit. Old Knight was an age of the demagogue, the prophet and the false messiah, so much so that we have lost even the ability to record them all. The Imperial Truth was a direct response in so many ways to this darkest of chapters in humanity's history. As the nascent Imperium spread to the word of unity before it, it did so with the harshest of repudiation for these false religions. The lies of the past were to be torched upon pires taller than the cathedrals raised to venerate them. Believers unwilling to renounce their faith, clinging to their ignorance even as the light of the Emperor sought to illuminate them, would suffer the same fate. The Imperial Truth was rational and absolute, and in that lay a purity that was a fire needed to fuel the Emperor's regime. The era of the late M20s was a roiling sea of petty kingdoms, vicious theocracies and lunatic cults, and through these the blade of a unified atheistic philosophy cut straight and true. It was not simply a case of the Truth being better than others, it was emancipating in its transparency. It was nothing to be gained, essentially, by a man clad in gold telling you there were no gods of his to worship, no demons he could protect you from, no soul of yours he could save. His philosophy was one concerned with the mundane and every day, the reality you yourself could see and shape and effect. Why should the heaving populaces of Terra spend their brief existences terrified of the fate of their supernatural, eternal selves, forever giving all they could body and mind to this priest or that, depending on who was standing before them? So easily exploited is the human mind so quickly turned to fretting over that which it cannot possibly comprehend or control. So deliciously ripe for honeyed promises of safety and salvation. For tens of thousands of years the yoke of religion had damned the species to war, murder, bigotry, destruction and deepest, purest ignorance. It sought to fill all the gaps in the human condition with the ineffable. When astro-mansers of ages past questioned why the sun moves around the sky, the priests called it the work of a god in his chariot. When children asked what will happen should they die, the priests tormented them with promises of eternal damnation in a cathonic underworld unless they do precisely as the priests bade them.  Questions were not to be asked of the world or even of one's place in it only of what one can do to pay homage to the god one was told to believe in. Religion was to many a panacea of the mind, those fretful of their own existence, buttresses for the intellect to those whom society or economics had denied the liberation of education. To others it was a means through which they could exercise a total, unassailable control over not just the lives of their fellow humans, but their minds too. With the ephemeral behind them the churches and the priests were free to perpetrate all manner of horror and abuse upon their folk, physical and emotional. Predatory rapacious things gleefully did they sup upon the powers so readily handed to them by the willing and the terrified. The religious thought permeated the human psyche at the most fundamental level, twisting good people into monsters, hijacking those who desired to do right by their fellow humanity and turning their decent intentions into twisted parodies of virtue and justice. The emperor and his imperial truth broke the shackles of the priests, the dependence upon the churches and placed the fate of humanity solely in its own hands, binding it to the greatest human endeavor ever conceived, unity. Not just of terror, but beyond, to the stars themselves, for once the emperor's unification wars began humanity would surge forth into the galaxy once more, liberating its long lost colonies from the yoke of not only the xenos, but the shackles of faith too. The foundation of the imperial truth was solid beyond doubt, and with it humanity achieved true greatness. It did, naturally, come at quite the cost. It is impossible to assay the number of humans who perished upon the pires of their religions and beliefs, or simply the religions and beliefs of their governments or rulers. Doubtlessly it runs into the billions. Compliance, the formalized system by which a human world was subsumed into the imperial fold, stipulated complete adherence to the truth and total renunciation of all forms of faith. Should this be resisted, well, then the skies of that planet were soon to be filled with the drop pods of the legionnaires astartes. Civilizations with direct lineage to old earth, worlds settled in the first great stellar exodus, those who had previously been humanity's torch bearers to the stars were burned to ash. But while doubtlessly, knowledge, history and traditions of a myriad were lost utterly during these days. The galaxy was routine in providing reminders of why the imperial truth and its renunciation of religion was not only justified, but painfully necessary. In the millennia of the Age of Strife, the occult was king, and even amongst ostensibly civilized human societies, their oft-dwelled, cankerous beliefs and cults, the adherence to which were often violent, subversive, and uniquely dangerous in their dogmatic hatred of the emperor's new philosophies. Terrorist atrocities, mass suicides, pacts with zenos races, nothing was beneath these fanatics, whose actions often provided ample material for imperial iterators to promulgate upon and restate the light that the emperor was bringing to such dark cultures. Iterators were one of the primary means by which the imperial truth was enforced. They were the most visible components of the vast machine that was the Imperial Civilian Propaganda Division, but no simple demagogues were they, rather, a hybrid of retortition, philosopher, and educator. Whether mendicant or embedded within military forces, they were an omnipresent aspect of the Great Crusade, moving amongst populations both newly encountered and long compliant, strengthen the tenets of the truth, and ensure greater cultural alignment with imperial ideals. Recruited from the most quick-witted, educated, and charismatic of imperial civilians, they were to be the bulwark against regression to the dark past, as well as any newly encountered civilizations first point of contact with the imperium, and the first to tell these people what imperial systems would mean for them. While in practice, iterators acting as diplomats did deliver whole worlds and systems completely bloodlessly to the imperium through sheer skill of persuasion, upon many, many other instances, they were regarded as... upon many, many other instances. They were regarded by recalcitrant populations as being little more than tools of a tyrant. Their words empty bombast, and their promises completely meaningless. In this case, well, the bolters of the Astartes would have to do the work of enlightenment, where speeches had failed. In a dark mirror to the iterators, there existed the Order Illucidatum, appearing nominally as part of the imperial civilian government. The order was in fact under the direct control of Malkador the Sigilite, the emperor's omnipresent right hand, publicly appearing as bureaucrats, but in secret acting as sensors of the most ruthless capacity. They were often embedded alongside iterators, almost entirely without the knowledge of said, in a support capacity, from where they were able to collect data in vast quantities upon the work of iterators and apply it where needed. This could range from everything to directing the type of language an iterator would employ, to providing magenta-level intelligence briefings on cultural touchstones exploitable in military solutions. The sheer quantity of information at the Order's disposal allowed it to shape the very fabric of the imperial crusade, identifying common tropes amongst cults separated by hundreds of light-years, assessing cultural shock-event risk of different first-encounter situations, as well as the potential for post-compliance recidivism, all based on data models crunched from tens of thousands of worlds. While all of this was their day-to-day purpose, a sort of macro-scale imperial intelligence agency, their underlying purpose was the suppression by means of extreme prejudice, of all faith. To this end, they operated under no formal jurisdiction, being sanctioned to enact whatever means they saw fit by the Sigilite's office itself. Their order and its history was one of blood, murder, and genocide, extreme acts taken under the highest of secrecies in order to eliminate occult sex, secret societies, and fanatical malefactors, even those whom society would vest quasi-spiritual roles, shamans, witch-doctors, wise women and petty-spiritualists, none were below the scrutiny of the elucidators. And given the span of their careers and the level of data-modeling they undertook, they no doubt considered any judgments they made to be supremely well-informed, and based on the most solid of statistical projections. The existence of these secret police were not widely known, and certainly actively discredited by their iterator counterparts, but they did exist, and their terrible actions were not only state-sanctioned, but deemed the necessary, if bloody, cost of the truth's ascendancy. It has been said in retrospect that the works of these iterators and remembrancers, elucidators and estartes, ardent celebrants of the truth all, clove to a fanaticism of their own, and this is not without merit. That being said, the Imperium, since its early days, did still to a degree touch upon the irrational and the esoteric, at least in the broadest sense. The necessity of astro-telepathy, for instance, is hardly an exact science, with the only communication method across the gulfs of space being literally onerio-mancy, interpretation of dreams. Rituals, such as the practice of Oaths of the Moment by Estartes legions, yet remained, secularized, yes, but still redolent in character of sacramental ceremonies ancient beyond reckoning. Call it the trappings of faith, if you will. Mayhap, in his wisdom, the Emperor himself made a concession in this manner, an acknowledgement that our human species is ultimately an emotional one. We feel, so deeply, do we humans, creatures so beneath his perfect mind, perhaps knowing we are not cold cogitators, he allowed the retention of these echoes of the spiritual in order to stimulate and engage the primitive hindbrains of his charges. Why else would he name his greatest endeavor a crusade? The following is an excerpt from the essay Truth in All His Works by Alastair Gundy, the rationalist philosopher of Terra and one of the first scholars of the Imperial Truth, as well as an early contributor to its ideals and place within the imperial system. As an aside from this work on the merits of a single creed of truth, I wish to discredit a popular theory as the foolishness that it is. You see, I scoff at the primitive notion of demons. I attribute these stories of beings of darkness and purest blackest evil to little more than the overblown fear-mongering creations of the tyrants of old earth, dreamed up to keep the basest chattel of mankind suppressed in servitude. The preachings of false prophets, the suit-saying of viziers, and the curses of old hags are but comical and dramatic methods for the feeble to appear strong, and for the worthless to garner undeserved respect. The trinkets and charms peddled to keep such spirits at bay are little more than mercantile exploitations of salesmen of serpent's oil. All of this, an economy of nonsense, is an exercise in obtaining and maintaining control over the weak-minded. What of the tales of gods, and their miracles and retributions? At best, they are simply coincidence attributed to divinity, unexpected hope or despair laid at the feet of certain menacing, yet ultimately, unextraordinary events. At worst, they are the herd behaviors of group hysteria and mass hallucination, or the spreading of symptoms of mental infirmities caused by the radiological legacy of terror. The words and deeds of such so-called gods as Magriss, Abundance, Dagriel, and Kornatan, and the contagious king, are patent works of fiction, imagined from the minds of madmen. Nor can they be made to appear from thin air with bubbling incantation, or the scribbled dobbling of childlike symbols. Their names hold no power over us, for we are to be a galactic empire of mankind, unified by our enlightenment. Claims that these illogical beings mean us great harm and reside in the turmoil of the warp too are falsehoods. The Empyrean is a necessary conduit for space travel, and simply another dimension yet to be fully charted, as all areas of space are. The galaxy is mankind's birthright. The warp falls within our domain, and we shall master it also. Just as the seafarers of old earth once bulked at the depths, and the gas divers of Jupiter avoided the hot jets of the Jovian zones, mankind has, and will again, overcome its irrational, immaterial fears. We learn more of the Xenos forms of the Empyrean with every voyage. They may appear to be drawn towards us, but are simply like shoals of harmless oceanic creatures, attracted by the blinking lights along to the keels of our vessels. As in any ecosystem, there too are predators to be wary of, but these are simply star-spawn hunting the shoals, and harbor no malicious intent towards us. I understand that sailors can be a superstitious lot, and so I must reiterate, there are no demons in the warp. This is one of the many reasons why the Imperial Truth is so critical to breaking the fear human minds experience when faced with the vastness of the cosmos. Without it, we could never even leave the light of Saul. There is a lot within this piece of Gundy's work that summarizes the aspects of the Imperial Truth, specifically its early crusade assertions, coherently and indeed bluntly. His disdain for the priests and the peddlers of false truths, his paramount in the early paragraphs, rightly decrying the usurpation of humanity's desire for the ephemeral by pernicious systems desiring simply to exploit. He posits the Gestalt story theory common in early truth discourses, namely that superstitions formed as explanations for universal systems, all an aspect of an ignorant humanity simply attempting to explain and understand the cosmos and their place in it. As the onward march of science and progressivism took hold, the self-same superstitions would simply vanish, as humanity discovered more. Finally, and perhaps crucially, he proclaims an answer to perhaps the most fundamental challenge to the rationalism of the Imperial Truth. The Warp. The Warp. The Imitterium. The Imperium. A myriad of different names exists for the reality, or rather, unreality, that exists in tandem to our own. It is a dimension of pure, formless energy, energy that is harnessed in our universe by those beings we have come to term psychers, an energy which quantifiably and measurably responds to sentient emotion and thought formed within our universe. It is also the means by which humanity is capable of solving the issue of faster-than-light space travel, as by means of utilizing the Warp Drive, human ships may enter the dimension and emerge elsewhere, navigating the roiling tides of psychic energy as mariners of old did the watery oceans of old earth. And within the Warp. There are demons. We of the modern age use the word well. Loosely. In the era of the Imperial Truth, they were regarded as predatory Xenos beings, as Gundy put it. Uniquely vicious, uniquely poorly understood, but Xenos, nonetheless. Aliens of energy, not flesh and blood. Their existence was not denied, by the Imperium, not per se, but neither was it widely known. The remembrances of Garvia Loken, former 10th company captain of the 16th Legion Luna wolves, speak of an incident involving the entity Samus, and his subsequent debriefing at the hands of his Primark, Horus Lupacal. The future war master enlightened his astartes subordinate to the nature of the enemy that he faced. Call it a spirit. Call it a demon. We use these words, alien and Xenos, to describe the inhuman filth that we encounter in some locales. The creatures of the warp are just aliens too, but they are not life forms as we understand them. They are not organic, they are extra-dimensional, and they influence our reality in ways that seem sorcerous to us, supernatural if you will. So let's use all the last words for them, demons, spirits, possessors, changelings. All we need to remember is that there are no gods out there in the darkness, no great demons and ministers of evil. There is no fundamental immutable evil in the cosmos. It is too large and sterile for such melodrama. There are simply inhuman beings to oppose us, things we were created to battle and destroy. Orcs, Gaikan, Toshepta, Chilicad, Eldar, Jokero, and the creatures of the warp were stronger than all of them for the exhibit powers that are bizarre to us because of the otherness of their nature. While it is not beyond me, this horrid irony of using the words of the arch-traitor himself to illustrate the foundational imperial philosophy, they are, and yet are, entirely appropriate, and indeed an illustration of how little the broader Imperium was aware of the threat within the warp. If a captain in the most paramount of the legionia's astartes was unaware of the nature of the beings within the Imperium, what could the majority of the Imperium's population possibly know of them? Why were they not informed? Because the Imperial Truth was a lie. The galactic and metaphysical conflagration that was the Horus Heresy put paid to this the Emperor's lie, as the warp bled into real space and usurped the fundamental foundations of all that is. Nine legions of the Emperor's space marines, nine primarchs the Emperor's sons themselves fell to corruption vilest and most total, pledging servitude to the dreaded sentiences within the depths of the Imperium, that darkest of pantheons that name themselves the gods of chaos. The primordial annihilator, a concept, an energy, an ununiversal truth in and of itself. It is the great destroyer, the unmaker from outside of all things. It crushes logic, reason, universal laws, warping them all to clay to be sculpted by this vilest, multifarious appendages.  Or do they? Is the Emperor's truth really the Emperor's lie? Is the reality of the universe that gods and demons, the supernatural, the unknown, the ephemeral, do in fact exist? Did the master of mankind actually hide this from us? Lie to his species about the fundamental truth of all things? Truth. There is that word again. One thing must be made clear here. The Emperor, beloved by all, hallowed upon the throne, savior of mankind, denied his followers, even his primarch sons, access to the full knowledge of the cosmic system they were sent forth to conquer in his name. His motives, well, you may ask why, but it would be almost ludicrous to assume them. We can infer, debate even, though the knowledge of this very thing is so torturously secreted from the Imperium that this very record itself teeters on the brink of heresy most total, that the Emperor was completely aware of the hypocrisy inherent in the name of his philosophy, let alone the concept, is beyond doubt, and that he extended his knowledge to those he deemed either worthy of it or necessary within his plans, is also beyond doubt. Malkador, for one, the entirety of the Ligio Custodes, his marvelous life wards, sundry other imperial organizations of much more specialized natures, likely to had knowledge of the true nature of things. The Order Elucidatum, the Sisters of Silence, the Ordo Sinister, all owed their existence to combating or suppressing existential level threats, artifacts, psychana, history, concepts from the unholy beyond. That he did not choose to illuminate his sons is perhaps a subject so complex it will need its own record, but what all this reveals must be acknowledged before we proceed further. The Emperor knew, and the Emperor lied, or rather, as one prefers to see it, he did not reveal the entire truth. Now, I imagine at this point there are some amongst you who are beginning to, well, question.  Is he not our God-Emperor, our most holy saviour, our destiny incarnated? Fear not. He, as he has always been, was possessed of the most ardent surety that his path was indeed the correct one. What other explanation is there? He knew of his hypocrisy, but he persisted. To have concealed the truth of the warp from so many, even in an age of grandest enlightenment, must have only been the hardest of decisions, and one not made lightly in the least. But again, you no doubt cry, why? Any discussion of the immaterium is inherently a difficult and dangerous one, for it, in and of itself, is not a place that lends itself to definition. No rational mind can fully shape, form, or contain the knowledge of it properly, for it itself is an ever-changing cascade of purest unreality. When discussing such things, one inevitably trends towards allegory, using crude metaphors in an attempt to deliver an approximation of an understanding, similarly fragments of a greater truth. But what we do know is that the warp is alive. Not alive in the sense of biology as we know it, but rather it is a pure energy, possessed of self-awareness, a sentience all of its own. That sentience is a reflection of the dreams, hopes, fears, wants, loves, hatreds, desires, all of the myriad of emotions that all sentient life in our universe feels. It is an ocean, and into that ocean we pour our thoughts, and in those vast tide of passions, intelligences emerge. Warmaster's analogy is not entirely without justification, nor was Gundy's avowal that these intelligences are simply zenos of an altogether more unknowable quality, but to compare the demon to the orc is fundamentally impossible. An orc is a thing of hateable flesh, the demon is purest energy. While both are predatory, the demon uniquely is so, stalking sentient life from beyond the scheme of reality itself, seeking means through which it can inveigle its way into our world. Once it is capable of doing so, its manifestation presents itself by accumulating all material around it, both real and psychic, to invariably clothe itself in whatever it may to inspire horror. Their scent, movements, utterances, even their very presence, proclaim their otherness, invaders to this plane. But as terrible as these lesser emanations are, they are but fragments of a greater and more cyclopian whole, as one has discussed previously in one's discourse upon the nature of the arch-enemy. Over time, the intelligences of the warp began to reflect fundamental pillars of the nature of all sentient life, and for whatever reason, whatever dark jest our universe has played upon us, they are fundamentally negative. War and bloodshed, disease and decay, desire and ambition, mutation and change. The warp is a mirror, and we by our existence give it life. The intelligences within it seek to increase their hold over us, to wield our emotions for their benefit, the more we feel, and the stronger we feel it, the greater they swell in power. The more blood is shed and bones broken, the greater waxes the Lord of War. The more that health is usurped and plagues ravage the land, the greater waxes the Lord of Decay. The more humans strive for impossible perfection or plumb the depths of depravity, the greater waxes the Lord of Excess. The more we seek power to manipulate our own destinies, the greater waxes the Lord of Change. And should any of these be carried out deliberately in their name? Oh, yet greater do they swell. Belief is their truest sustenance. They crave it beyond anything else, for it nourishes them beyond simpler, unaligned emotions. These greater intelligences and the lesser creatures in their thrall, they are stories rendered alive. They are self-aware concepts, as if the laws of physics in this plane could be personified and treated with, innumerable infinite charts of the same simple fictions, predatory legends given form by our simple belief in what we feel. They are what we make them. How does one combat an idea? What happens when concepts themselves are the enemy? What is one to do when every iota of the leaf in the supernatural, direct or indirect, feeds the primordial annihilator? Starve them. Cut them off from what sustains them. Deny them, sucker, and watch the dreadful power of the warp wane as reality simply forgets it is there. Well, would that it were so simple? If one had to hazard the broadest of guesses, the Imperial Truth was an attempt by the Emperor to weaken the connection between this terraqueous realm of ours and deny the arch enemy its source of power. By weakening the hold of faith and the supernatural upon the human mind, he may have sought to starve his foes, and shepherd humanity away from a time when the terrible darkness of the night caused us to cry out for the aid of the ephemeral. For beyond our ken, the ephemeral was hungrily watching. Though many of us had no way of knowing, our beliefs fed things greater and more terrible than imagination, and in horrid retrospect many did so willingly, bargaining for the power of the warp in exchange for servitude at the feet of the dark pantheon. Superstition, religion, faith, all form the easiest pathways by which the demonic other may crack the skin, eliciting its tendrils into the hearts and minds of humans and making way for its apotheosis. By suppressing, violently if needs be, all knowledge of the imiterium and the wielding of it beyond the most surface level understanding, was the Emperor and those within his innermost circle seeking through ignorance to bring an enlightenment? What scant writings we have of his closest servant speak of it in such tones? Malkador the Sigilite, in conversation with 5th legion primarch Jagaday Khan, spoke of it as the ultimate of necessities, the purest and most truest deception, but a temporary measure meant to buy the imperium vital time in an almost impossibly short span. We of the present, those of us who even know that the imperial truth was once the most perfect writ can only look at what has come of it and decide. If it truly were a shield made of benighted ignorance that styled itself as the sword of enlightenment then the imperial truth could only ever have been as the Sigilite said, an impermanent solution to a problem on a universal scale. Certainly there seems to have been much, much more at play and more pieces upon the board than even I may yet can. The Emperor's, as yet to me unexplained absence from the Great Crusade during its final years, scattered references to a seemingly endless stream of men, materials and magi, disappearing into the depths of the imperial dungeons even as the Warmaster's hordes rampaged across the stars all speak to a great plan that is beyond what records available, even those to the Logos historic avertia can surmise. Perhaps through his colossal psychic might he was building some greater work than even the Imperium. This bears further and deeper investigation not this speculation. What then do we ultimately arrive at as a conclusion upon the imperial truth itself? Was it the great lie that some of my colleagues to cry it as? Are gods real? Does the supernatural underpin all of reality itself? As hard as this is for one to say, the truth may be yes, that this universe we exist in is stranger and altogether more malignant and cruel is a very real thing. It's self-aware state cannot be denied, for we saw the heresy, we saw the scouring, and now we see the opening of the eye and the birth of the Great Rift and every day more and more and more of the never-born things from beyond the veil hammer at the walls of our petty reality. Faith is the order upon which the Imperium turns, faith in the God Emperor and his angels of death, and to deny his divinity is to literally court one's own death. He has truly ascended, a being now of psychic energy, a godhead in his own right. But does this in and of itself ultimately violate the imperial truth as a concept? What is the warp but energy? The miracles we see performed before our very eyes, which have come to define the Imperium itself, could they not simply be the manifestation of a greater universal system and that in our ongoing psychic awakening, humanity is discovering the malleability of reality under the sheer power of belief. The Immaterium and the Materium are indelibly bound, two sides of the same coin, each capable of harnessing and wielding the forces of the other to gain immense power. Is this not then how the universe operates? Is this not then ultimately a facet of scientific truth, albeit one that stretches simply too far into the unknowable that we simply cannot quite grasp it at present? Within this macro structure of fleeting concepts that we have decided collectively to term reality, it has become apparent since the earliest days of the Imperium that all things are a matter of belief. It does not matter whether this belief springs from reason or faith. Ultimately, your truth, that one that lives inside you, can shape the foundations of this universe if you believe in it hard enough. You may even bring others into your fold, your truth supplanting theirs, on and on until somewhere beyond the walls of our conceptual framework, something opens its eyes and fixes you within its gaze. It is at this point you will find out just how small and horribly, atrociously important that belief of yours really was Ave Imperator, Gloria in Excelsis Terra. Otherwise, please like, subscribe, comment, let me know your feedback, and as ever, thank you very much for watching.


What's good everybody Chris from jassescasebricks.com doing 2023 tops finance baseball eight box case break PYT number four Fourth case of the day with this and they've all been pretty dang good. So let's just do the dang thing with switch screens Let's grab our spot list here PYT 4 at the top Ryan Fisher with the D backs All the way down to Michael with the Nats and Chris Baller grab the last two teams the White Sox And it can't be raised for the last spots mojo's Let's do it. Yeah. Thanks everyone I have five six and seven still on the site We can keep rocking on the finance all day. We're not gonna hear you complain It's been it's been fire honestly We just get into a perfect timing In just a few minutes victor woman yama makes his spruce debut in summer league So we'll have that on in the background as well Well, let's get it right here box one of eight Thanks again y'all Good luck the end of this blazer's rockets game taking a little too long. I think the crowd's booing or debut Watch one.  I'm good Have a good weekend. You as well man. You as well. Thank you. That's for the Giants and Ada I mean gold rookies no one Gorman nice Two of the big rookies for the Cardinals in this set Mallory gets both 10 out of 50 on the gold rookies finest No one Gorman. Very nice Alvarez on the rookie variations here in judge refractor Finest rivalries mark mcguire Cardinals going to be for Mallory just the Mallory personal here essentially Christian Yelch On the aqua vapor 208 out of 250 for the Brewers and Brian our next auto Rookie refractor Asturi Ruiz Okinae's edp We the weed and steels at the moment You may get to like 90 maybe even a hundred Corbin Carroll rookie at first Corbin Carroll All the Corbin Carroll is going to Ryan and the D-backs Jordan Walker world's finest Miguel Cabrera as an avid Josh young in there as well Got a couple of nice jobs. Josh Young's in PYT number three the Adley Going to Aaron and the O's making going to the Tigers Stephen Jordan Walker Going out this game is still going This game is still going on someone loose 0.6 seconds Jabari Smith jr. Hits the three to win it Wow. All right. That's pretty rad If the Rockets get picked up in this generous optic in the next five minutes, I'm going to laugh crazy outlet Like a hook outlet pass That's insane. That is so funny Nice. All right box two Nice for the Mets 72 out of 150 on the blue Brett baby rookie out of New York Mets and Joey P Mets have been killing it all day on the finals and one more for Joey P Second year by the way one 10 out of 300 for the Royals and Jerry All the Volpe is going to Darren got the Yankees That's a little color match one more a story release on the green Lala 31 out of 99 for the a's and ed p Sharkard wall to chuck on the rookie refractor by Sanga Next hour going to be Nick Prada Kansas City Royals and Jerry on their rookie refractor Having a solid rookie year for the Royals One of a few bright spots Adley one more Adley for Aaron He's getting all the Adleys gets all the Gunner Henderson's One more Josh Young for Tristan and the Rangers of Kudai Sanga Going to Joey and the Mets And we're joining Walker from Mallory Purple six out of 250 keep tell Marte for the D-backs and Ryan Brian Bella 47 out of 100 was pretty solid for the Red Sox actually Ed P It's the rookie starting pitcher the exciting finish Houston beats Portland 101 to 100 And now it's Brandon Miller versus Victor one mania time number one versus number two three. Let's give it go There's the finest robberies David Ortiz Boston Red Sox Going to Ed P Mani Machado 64 out of 150 San Diego Padres Chris Butler Ice Corbin Carroll refractor rookie For the D-backs and Ryan. Okay, we'll assume kid Our black and yellow Rookies have not been disappointing black and yellow rookies Finest variation Adley rushman Aaron congrats man That is nice right there and rats Juan Grissom our next auto rookie refractor for the Braves dy Morgan Carroll Riley Green On the blue and aqua vapor Rookie for the Tigers Stephen Aqua shimmer out of 175 baron buxton for the twins and adam to go with a from walker there a more jordan walker Christopher Morel 33 out of 100 nice lava rookie for the cubs. It's going to go to adam Man rookies have a killer this case. Let's keep going with the autos. Yeah That's nice too. Michael here is the second on the rookies variation auto for the Atlanta Braves and dy Kind of rookies autoed on the variation nice dy congrats Your reign and a rookie of the year We've got the r&b we have the choice filler spot And we've got the two spots. We have what like six after that it's six total and for If those sell If not today, I'd be shocked if it doesn't go by end of weekend. Maybe even tomorrow Well, yeah, I'll be here for the next few hours. Obviously we get close. Let's stick around for it I would love to get it done today, bro Start pivoting towards some other stuff like some new releases some obsidian more tops finest Ice tops world's finest gold trade turner Phillies It's going to go to ed p I would love to get that 190 bucks done. It would take a while obviously, but All right, I would have now i'm working speechy, bro lubeb There's been a red hot this season Excellent for the white socks. It's going to go to chris baller our next auto One more matthew ebertor auto this time for the cardinals and malry Matthew ebertor on the rookie refractor auto gonna henderson working in there should be should be Eight out of 300. I think it should be for all weekend On the jill ram for the guardians and michael go down alvarez 104 out of 199 for the astras and mark Rookie's variation gunner henderson for erin Next i'll have me a matthew batten True green rookie auto for the padres chris baller So Vanessa's on the rookie refractor and that's going to be for michael. All right next half. Let's get it going So I got the two spots straight up right now One spot and r&b through four and then one spot in the mixer So four there four available right now So it'd be three spots if those those four things sell out It'll be uh three spots left The avers Is it in the extended base set? Well, you say at 114. It's all the numbers on the back I'll have to go through and look at some of them So this will be what 101 to 125 So 114 on the back there the extended base. I'll have to look at all those after i'm done Hey, no problem, man Thanks for letting me know Sometimes I forget about these things. We all forget about these things. You gotta check us I'm foul Your gnats bud. I think that's those gotta get those gnats all right Wemby versus brun and miller five second half of this case Let's see we're going first half Pretty nice Let's get more on the same. Yeah purple dl hall 227 out of 250 for the o's and erin Next all are going to be a cow Mitchell working refractor auto for the Pittsburgh pirates Put a little add a gunner base my trouts On the refractor Nice first one i've seen of this today erin judge I'm a four out of 150 for the new york yankees. You're wearing a lmvp go into daring devils Sorry, it's hard to look like you have size and levies on the court. I would imagine I'm but i'm surprised like uh, what's his name? Mike mark williams isn't out there I don't won at 99. I wanted a canoe junior for dy and the braves next auto Come a sponge bob making crabby patties Oscar consults on the work yada for the cleven guardians going to michael's left Oscar and the dollars postseason hero from the last postseason push for the guardians 222 out of 250 freddy freeman for the dodgers chris butler On the aqua paper Toebar rookie refractor in there as well and one Wemby's goaded. He's number one. He's never the best player of all time can't wait to see Hundreds of tick tocks tonight talking about this game and how it means victor woman yama is going to be the best player ever Or an absolute all-time bus they can't wait. It's going to be either or nothing in between no nuance in sports content Robert so for the hate parade boxes. They're all should be one card per box So 190 boxes 190 cards We've seen some stuff though where there's two cards in a box. I wouldn't expect a bunch of those But 190 boxes from the hate parade.   All right box six Oh nice, bro red socks Masa takoyoshita on the true green rookie auto ed p Please the first Yoshida hit though. I've seen that's a dope auto too. So I'm sure he's a killer Yoshida with the seven on the bottom That was nice ed congrats I feel like I haven't seen any of his alas before Yeah, no problem, man. I I know there's a lot of stuff going on for the wax party um that break in particular with uh Spots being given away and the r&b and the filler for a spot, but It's it's all for a good For a good little break that tovar out of 300 for the Rockies and kevin by the way world's finest one soto for the Padres World's finest for the Padres and chris baller Green speckle one more easy keel tovar for the Rockies I'm gonna say at this time. Well, it's happening at a 125 for kevin. There you go kev next auto gonna be max mire Rookie for the marlins on the refractor auto. It's gonna go to david Thorpe Max mire on the auto Nolan gorman the rookie variation Guys francisco alvarez and oh and an extra auto Perfect games are on the uh the memory recently with domino harmon. He was the last perfect game before He looks Hernandez on the moments auto all the time signature for felix Three of history's 23 perfect games were thrown in 2012 with Hernandez's of august 15th at safefield field still a decade later Not anymore the most recent Stony tampa bay in a 1-0 when king philips reached a three ball count only three times But eight of his 12 strikeouts coming against the last dozen hitters he faced No batter got a ball out of the infield from the sixth inning on A monster king philips was back in the day nice one for the mariners and mp Absolutely, dude, man Yeah, city and brand new release for today We're doing a full case of it Random team style 100 bucks a pop Excuse me what 24 autos 12 boxes here Am I talking out of my hands? It might be chewy 12 Yeah, 12 box case two autos per box a couple of parallels to go with it too. So plenty of hits A couple different short print case hit die cuts that we're chasing as well the city and basketball always pretty damn nice rpa's big vets Some of the best looking cards in the hobby too. Daniel Smith has a spot in it already We can keep it going too It's another break that I will if it gets late and we're pretty close to it. I will stick around for it. No problem Carl cph. How's it going, man? Uh grizzled bees I would assume so once we get Finished with seven we'll upload some more Yes The math I have now we have the two spots up right now the r&b and the filler for mosaic choice once those sell it'll be three spots left and I don't know how nipple want to do it. We can sell them straight up. Obviously we can do We can give them a spot away in the mosaic choice again, but it's kind of up to however quickly they go Here's box seven Raffy Devers 292 out of 300 for the red socks and ed p There we go. Carl. Thanks my man Oh Hell yeah Josh young look who refractor one more for Tristan and the rangers Josh Smith Not Josh young josh smith rookie for the rangers On the auto it's going to go to Tristan That osprey doll is aqua vapor out of 250 going to the guardians one more for michael Now we've got a bunch of momentum in on so far Nice one more mullin gorman for nap for malry 12 out of 99 On the true green rookie base mullin gorman. Nice It's a volt be corby carol I would love to get that 190 folks finest j2 real muto Want to talk to your shita on the rookie variation highs our next auto Going to be zekiel diran one more ranger. Oh, perfect. Yeah, I can I can do that. No problem Zekiel diran You're all good. We can I can just make the change on the checklist We're josh young and one more another Again, man. This this finest. It's got to be loaded There've been some monster rookies some great greats Colors not a lot of big vets in this one usually at a couple hall famous A little big named vets, but If we're going to focus on the rookies, they better be the big ones and that's what depends on this case So one more box We'll call a wrap on pyt4. I got pyt5 6 and 7 up on the site Yeah, the 190 box is getting a bunch of tracks and thanks a bunch y'all grabbing spots and rmb's and the filler straight up Whatever it is We all appreciate it a bunch, you know just helps gets the wax party up across that much quicker I mean 15 spots in the wax party As uh, it's no joke. You know one or two chains again, man. Let me we'll check this All right, I think I'm gonna upload two more spots And I see that the two spots I have up for we're picked up You know what I think I'm gonna do I think I'm just gonna put up all three I'll put up the last three then we have the one filler and the one rmb and I think that's it. Yeah. All right, let's rock and roll Last box. Thanks again. You know fine. This has been so killer today Garrett Cole 170 out of 175 on the aqua shimmer for the Yankees Conan Darren Michael Harris refractor. I'll put the sleeve on that one your rookie of the year dy gets the Michael Harris Jose Ramirez on the green speckle 30 out of 125 one or more for Michael in the gardens and our next daughter The obi pig era rookie refractor for the Pittsburgh Pirates and Adam Osvaldo Cabrera 007 out of 199 Other Yankee rookie this time for Darren Our Bella on the rookie refractor on there And our last mini box Rose gold behind abley Pretty freddy freeman nice 46 out of 75 On the freddy freeman rose gold going to my Dodgers chris butler Handsome. I love the rose gold Parallel this so it's so good especially on the finest One more abley for Aaron and the Baltimore Orioles And blue looks like our last auto rookie auto Then you pass Quintino. Nice.  All right, so I got all these cards once again big rookies and parallels. We'll put top voters on Let's do a recap of our hits that I've got Lots of great color big named rookies Nolan gorman out of 99 the felix moments on them. Let's talk to Yoshida on an awesome signature out of 99 rookie auto The gold got michael harris rookie auto the adley black and yellow rookies variation Fred baby out of 150 the no one gorman gold Out of 99 another great case down number five on the site right now at steel did its jashes case breaks calm. Thanks again y'all. Bye. Bye


Hi, thanks very much for coming. I've spoken at now Google I.O. and at Chrome Dev Summit about the physical web. I don't want to redo this too often. How many folks here have heard of the physical web? Can I get a show of hands? So about half of you. So what I'm good to do is do a quick overview of what it is and then talk about how it can be used and have a little demo using Polymer at the end. The idea about the physical web is that we've been working really hard to make the web work on mobile phones. And we're getting really good at responsive websites. We're seeing quicks websites to get it smaller and faster and to work on the pages. But we're not really tackling the issue of making them useful in a mobile context. So let's say, for example, that you're touring an area and you want to find information about where you are or in a sense that you want to get some transit information from the bus that you're currently on. Just having URLs painted up on the wall isn't necessarily the most useful way to get people onto your website. Or even events like this, when we want to be able to get information, like right now, we have physical web beacons in this room. And you can pull down and see them in your notification manager to actually get the schedule of the event. And so many people want to use QR codes occasionally. But QR codes haven't always really taken off as best as they had been. They have certain issues. Like if you had them in this room, you'd have to stand up and go over to take a picture of the QR code. Now, I don't want to make too much fun of the Polymer demo with the Polymon, because they're actually showing off really cool web media queries within the app. So I'll give them a pass. But there's basically this really lovely flow chart that says, should I use a QR code? Maybe you've seen this on the web. Should I use QR code? No. But what if, oh my god, no. Because if you happen to have the app, the QR code, installer, yes, you can make it work. But so many companies have tried this, and it doesn't work. And engineers seem to be completely convinced that it works. Have you guys seen the Tumblr that says Pictures of People Taking QR Codes? It has no posts yet. So QR codes are a fine idea. They just are very, very limited in what they can do. And in places like this, with large spaces being able to play with stuff, we need something else. And so the whole idea of the physical web is that the web needs a discovery service. And that's something bolted on to the side, something that's like the web itself. So if you were to have, say, something like a vending machine and a bus stop and maybe a parking meter, and they're all broadcasting URLs, what's the experience like when you walk into that space? Because what you want things to do is to wirelessly broadcast a URL and then basically be able to provide a list of things. And the URL is a really good start. That's a good human readable thing. But you also would like to, say, have a favicon and a title and maybe a snippet so that people could actually see what it is. And then if they tapped on it, you just take them to the website. It's kind of like a QR code, but it's awesome. There's a big difference between that. So here's an example of how this would work. Here's a parking meter demo I do. We've made this fake parking meter. And you get the little notification. And off it goes. You pick the actual parking meter. And then you're done. The physical web part is over. Now you're on a web page that's using web sockets.  And then it just starts to, boom, go. Every time I show this video in San Francisco, people just cry a little bit inside. Because we actually have, in a sense, this kind of system with an app, but nobody ever uses it. Now I will admit to one little cheat here. I didn't show the pay up sign up flow, which is an issue. People always ask, well, are you going to use Google Pay? Like, I don't care. It's the web. Use Bitcoin. The idea is that it's anything that you want to use. Now with the first pass through, yes, you'll sign up. But then you've got a cookie. And the next time you go through it, it'll be exactly like that. And that's what we're trying to do. So to a certain extent, the physical web is trying to bridge the physical world and the web type of idea. So it's open like the web. We are open source. We're actually on GitHub. So please go to physical-web.org. And you can see all the videos I'm going to show you on all the source code. We've got an Android app, a Mac, an iOS app, a Node.js app. That's the lovely thing about open source. People are really kind of adding an awful lot to it. And it's really meant to be a simple open way for people to find and discover URLs. It's also just a web page. We're so used to thinking of the web as this place to get effectively a big giant portal.  Well, what we're trying to do is to flip it around.  It completely inverts the whole process and gets the user right to what they need at that point. It's kind of a different way of looking at it. The other thing is it's about this idea of walking up and using. There's so much app fatigue today that if you're walking through like a mall and there's some type of vending machine, it's like just install an app. No one's going to do that. So we're trying to make this like literally a tap and you're in. And the other thing that's really important, and I get this question all the time, it cannot interrupt the user. So what happens is that we send a silent notification that will be in the notification bar. But if you walk into a really busy place with like 15 or 30 beacons, you get one silent notification. And when you tap on it, it gives you that list. Now, some people early adopters are frustrated with us because they really want to vibrate and get people to kind of know about it. But we really want to be on the right side of history here. We really want people to not feel that this is intrusive. They want, and we want them to be part of it. So they have to say, hey, let me go see what's around. They pull it around and they can tap on it. And this is going to slow down adoption a little bit, but it's going to be on the right terms. People are going to feel like they're part of it. We feel that's a really good way to start. I often get a lot of questions about security as well. And there's lots of things that we're doing and of course more we could do. But let's just start with the fact that the beacons send out an advertising packet. If you want to get into the real details, we're not using a scan response packet because we want the beacon to broadcast it and have no idea if you've received it. This keeps the beacon from tracking you, the user. Next, we're using a scanner proxy so that effectively when you, let's just try that again, use a scanner proxy so that when we get all these URLs on the phone, we go through our proxy to then get all this information so that the website can't track you and be able to do all of that. Now, the scanner, by the way, is open source. So if you want to do another scanner or use something else, you can do that. That's just what we're doing on our side. In addition, there's of course the browser sandbox. We've been, for 25 years, the browser's been working really hard to make a safe place to execute code. And of course the last thing you can do is just simply best practices because in the case of that parking meter, money was taking place. You want to protect against someone putting a malicious beacon in there. So clever things like UX two factor authentication so that when you walk up to the meter, it might say, hey, Scott, if you want to be really careful, the website could say, type in what's showing on the meter so that you could really make sure that you're talking to the right meter. So there's lots of things we can do in addition to make this really easy to do and safer to do. The other issue is about too many results. Right now I'm thrilled if I find one or two beacons. There's, right now there's like seven or eight in this room, it's kind of cool. But we're starting off with a pretty simple model of a simple list ranked by distance coming up next month. And so that handles quite a few things so that if you have a large number of things, the things that are closest to you will be at the top. But we can easily add a few more things like for example, ranking by usage. In that sense that if you are in a mall and you see the mall map, but it's a very weak distant thing, but if everybody clicks on it, we'll raise that to the top. If we really want to get more fun, we could do things like using folders and organizing things a bit more. But again, because this is all open, there's already two or three Android browsers for the physical web in addition to Chrome and there's like four of them on iOS and they're all trying different things using different mechanisms of displaying and they're just keeping us honest. We think that's awesome. That's how it should be. So let me give you a couple of examples because again, people think of this as just a URL. What's the big deal? I mean, come on, it's the page, right? So let's, here's some of the examples we've built. Here's a restaurant buzzer. You pull it down, you're in Bob's Deli and it kind of goes, hey, Bob's Deli, click on it. Physical web is now done.  Do you want to push notification when it's your turn? When you push on it, you're opting into a push notification, which case then, 15 minutes later, when it's your turn, you now get a vibrating alert in your pocket. But the difference is that you asked for it. Now keep in mind, this isn't the physical web. This is just the web of being awesome. We just got you to the web page a little bit faster. Here's another one here, which is a little toy called an Ollie. It's popular in the States. It's a Bluetooth controlled toy that has its app that you can do, but they've publicized their commands. So we had a little beacon that broadcast it. Here it shows up, physical web.   And now you're on a web page that downloads web Bluetooth JavaScript. And now you can say, oh, I want to connect to it. We pick this and you're not connected to little bro. And once you pair to it, you can now control this toy.  Now, keep in mind, this device has no internet connectivity at all. You're just sending Bluetooth commands to it.  This is an example of a, well, to be safe, it's a fake pill bottle with a fake prescription but I put my name on it. Just so that we kind of demo what it'd be like because in about a year or two, we're gonna start getting beacons that cost about 75 cents. That's still way too much for most retail packaging, but for very high compliance drugs, this could be very useful. You can broadcast the URL, you can get information, and you know, a lot of times you get these drug payment things and this big U-shaped piece of paper and they've unfolded 18 times and it's the 17 different languages, the web gives you your language in default. So the language that you need right in front. And guess what? It can do a YouTube video or other things. It's just a web page. It's just information, but it's so much better than we had before. So this is a tiny, tiny example of how we could use this. Here's one that we built, which is kind of a little voting booth idea. And the intention here is that you can pull down and get the beacon for a little voting booth. This is kind of like a high-end version of what Paul and Sam just showed, which is to say, you get a little web page that shows a thumb up and a thumb down.   As you slide around, you can actually slide it back and forth because we wanted people to be obnoxious on purpose where they're up and down and left and right and people have a lot of fun with this and it makes for a much more entertaining, kind of, and it's a really simple, lightweight thing to do. Again, just web sockets, nothing fancy there. And here's the last one is this photo wall, which is people like to do selfies. And so we have this up in our office in Mountain View. And so it's a little URL that lets people put up selfies and then browse them. We wanted to have both sides of it. We wanted to have a browsing experience and then by the way, leave something. So it has a little page that lets you scrub through and see all the selfies that people have left all by browsing around in your phone. Your phone is like a trackpad. But if you want to, you can then turn on the camera and then take a picture then on your phone. And again, just using a web socket, it's gonna take a picture. Come on, hurry up. I only have 20 minutes. Okay, take the picture and then once the photo gets taken, it shows up on the page. And it's been really fun having this up and running in our office because people come by and take pictures all the time. And again, it's a lightweight interactive type of idea. Again, just using the web. So when I talk to people about this, I get all sorts of ideas because people kind of conflate the physical web and the internet of things. Now I like the internet of things a lot, but it's a lot more complicated and does an awful lot of background processing and magic stuff that has a lot more work to do. We're just trying to get people started on a simple web page. So the first guideline I give to people in doing the physical web is start with a web page.  The physical web just gets you there faster. So then once you've figured out what your web page is, you just stick up a beacon and you're done. Makes it much, much easier. Second thing, please don't build a scanner. And what I mean by this is I'm not kidding. Three people in various workshops have said, I know what we're gonna do. We're gonna put beacons on every student. So the teacher never has to take attendance again. That's a weird idea. First of all, students are gonna lose the beacons, but that's a whole other issue entirely. But the idea is that you want, everybody wants to do some kind of weird background scanning notification magical thing. And you know, we can actually start to do that eventually with a physical web. And I think we have roadmap ideas for that. But let's just walk before we run right now. And right now the idea is let's just get to a web page and open it up. Just deal with interaction on demand kind of cases. The other one is a real simple point, but it saved my butt so many times. Don't take your URL and just stick it into the beacon. Use a URL shortener, especially one that can be reset. So all the beacons we have here at this conference are going through a URL shortener. And if for some reason I don't find them all and they kind of get left around, I'll redirect them to null, so they'll 303. And they'll keep broadcasting, but the scanner will no longer find them because there's no web page to show. So it allows you to cloud manage your beacons. There's even a company right now that actually has this built into their beacon. So in the morning it shows you the morning menu and then at lunchtime menu in the afternoon. So like during the day it actually dynamically changes it even though it's the exact same URL every single time. So there's a couple of patterns that have emerged from this that helps people think about how to build this. So the first one is what I'm calling flooding. We did this at Google I.O. back in May. We basically just took two beacons, not two, but 20 beacons, and we just plastered them all over the area and they just did the schedule a little bit like what we're doing here. I have a very active remote here. So effectively by flooding the whole area you just get people simple information and demand. This whole conference is served by four beacons for the schedule. If you turn up the power they cover a wide area so it's really not that hard to do. The next one is what I'm calling single point. It's another pattern. And this is what was done in buses in London. Transport for London did this with 100 buses where they basically had a beacon on these buses and you'd pull it down and it goes, hey you're on bus 53. This is the stop that you're at right now. Here's the next 15 bus stops. Where are you getting off? And you pick one and then you do a push notification. Put it in your pocket and then when you got close it'd vibrate and you could take off. So that's the opposite pattern point to point and of course the pill bottle was another example of that. Breadcrumbs is another one where you can kind of have something like National Trust where you have a whole bunch of those placards for the signs or a tourist thing where you set a bunch of beacons out so people couldn't experience it as you go. Another pattern that people want to play with. And the one that I find more interesting is this concierge idea. So you can actually go to the website and then it takes care of you after the fact. The example here of course was the Bob's Deli example so that you can kind of interact with the website and then five minutes or five days later it could send you a message to say, oh your order is ready or whatever. And the one that everyone likes to play with is the web Bluetooth, is the remote control. And that's the one that lets you kind of take all of the effort on your phone and kind of make a fairly cheap device in front of you. So the bottom line is I have kind of learned something that's kind of obvious but it really has been, it's kind of really reinforced why the web is so awesome because people are doing such creative things with URLs and shortners in the web pages. We've been kind of blown away because we know it but we don't really appreciate that URLs plus the web are just so damn flexible. You can just do so many things with it. And so by kind of betting on URLs as the way we're broadcasting we've enabled lots of innovation to happen that we didn't even think was going to happen. That's been kind of fun. Now I'm not trying to get into this web versus native debate. About four years ago I wrote a blog post called Mobile Apps Must Die. I really regret that. It got a lot of traction, a lot of press and it kind of set up a false dichotomy. Apps are fine. We don't know that but the point we're trying to say is there's a certain case when a physical web enables interaction when apps just aren't practical. We're trying to catch the low-hanging lightweight fruit. So demo time. What I want to do is now power my little gizmo. This is an RF duino that's just running and when I power it up it basically now broadcasts a URL. And what I'll do here is I have 10 new Twitter interactions. That's cool. So here what we're going to do is I'm going to pull down the notification manager and here's effectively nearby. And here's Candybot 9000. Pretty appropriate name.  This is just going to open up web Bluetooth and then I'm going to connect to the device and pair to it. And now that I've paired to it I'm going to do a real simple command that basically drops candy. I'm trying. Why is this simply just interesting? This worked the 95 times I tried it beforehand. Okay. Connect. The only thing I can think of and this is what often happens with demos is that in a room full of people it wouldn't surprise me that some of you guys are trying to do this at the same time. Maybe I do. And I don't know if you guys can see it but this is like the world's cheapest hunk of junk ever. It's an RF duino with a USB device and a little servo on it. It's really, really inexpensive and it's got this much line of code in there. It just has a single GAT service intent. It just responds to the image and so then when I push the button it just simply pulls that one thing up and just drops it. So what I want to do is I want to show you the code right now how to do this. So in a sense because I was kind of expecting that to happen so you know boys will be boys. The issue here is that this is really, really simple code. And so all we're doing is basically including effectively the platinum Bluetooth element right here and then all we're specifying is the name and the GAT service. And that just basically creates this Bluetooth object using this polymer element. So this is your declaration of the entire object and then the code becomes as simple as just creating two query selectors to get the actual Bluetooth device and the actual command to actually do it. And then when you get the click you just simply request the item which will then bring up that prompt and then use this do a write of a one which then writes the single value to it and then you pull it out. So it's really, Polymer makes this exceptionally easy for you guys to do this code and we think it's really a helpful, simple way because with this much code you can control the device and it's really, really fast and easy. So the bottom line is we are an open source project. We're trying very much for this to be of the web and I'm on the, I do these speaking agents things just so that people can try it out and play with it. It's not a Google product. And if we pushed it really hard I think we'd scare people away. This has got to be of the, it'll only succeed if we as a community want it to succeed so please go to our GitHub, check it out. We've got the beacons all around and I'll be sticking on afterwards at the after party so please come talk to me afterwards and thanks very much. Appreciate it.