Thank you Mr. Dubey for joining us. Mr. Rajid Dubey is the head of media for Dabur. Exchange for media group in in association with Danik Bhaskar group is curating a series of webinars and the topic is non-meters leading the economic researchers where we focus on how the tier two and tier three cities media are likely to leave the recovery from the pandemic as they have already started doing. So in this context I have a few questions. My first question to you is tell me how have been the what have been the key learnings for Dabur if we look at the last six months. So you know so I'll start with the key learnings in the last six months you know so I think the biggest learning for us has been that you know that you know the kind of diverse portfolio Dabur has has been of great help in this time because you know this this kind of portfolio helps you I mean there's some categories which grow some categories which don't grow in this kind of a scenario. So that has been of great learning for us what has been also of great learning is that India is not one market no India is not one homogeneous market this there's a market which is a metro market there's a non-metro market there's a rural market and so you know so it's a mix of various markets is a mix of Dabur is a mix of various products so you know so this has been learning and you know so as we go into the conversation I'll tell you how it's been different for us and how it's been different for the industry as such because the lockdown has been very severe in the first quarter even the second quarter has been pretty bad. So being into a different mix of products has been of a difference to us you know so that's the biggest learning for us. So tell me also you know the way consumers have behaved in the and you know consumption trends we have seen are also very different so tell me about your observations you know how what kind of consumer behavior changes have taken place especially in the FMCG category. I think one key change one has seen in FMCG categories that you know the non-discretionary products they have suffered I mean they have been differently consumed the discretionary products have been very different in terms of consumption like for example you know if I were to give you example of say hair colors for example also beauty products you know they would have seen a very different kind of traction in the market vis-a-vis a health products vis-a-vis products which are food products or staples you know these products have seen much better times than the products which are very very discretionary in nature. Right right right so certain kind of product categories which were earlier not as much selling I mean they have been like you know selling in a bigger way that's what you need to say great. So tell me Dabur has a 136 year old in the herbal and ayurvedic heritage how has the brand leveraged this heritage during the pandemic when the focus has shifted to health and hygiene. So you know the health care parts the health related products you know the immunity products and the health products they have been on the center stage and these products have been in demand and they have definitely done much better than the other categories because you know the demand for the health and hygiene they had demand for health products has been phenomenal you know there's been a huge demand for these products and that's been the priority for people also you know apart from consuming food and food products and doing the basic needs after taking care of the basic needs health has been the primary importance hygiene has been primary importance so these products again you know have been important. Every competitive is now bringing a bit of fire weather in it actually right I think that's correct right. Yeah so there's a there's a there's a huge tailwind for it led by the government also government has made some announcements that you know that people should consume Kada for example or people should consume say products like Chawan brush for example. So government advisory has come from the ministry of Ayush so that also has helped companies to leverage on this part so that's why you see a lot of companies coming up with the products which are in this field and you know trying to use Ayurveda and trying to engage on Ayurveda. The fact remains that our has been the biggest Ayurveda company and we have we are the leaders in Ayurveda and that remains but other companies are just trying to get into this field and try to you know leverage this opportunity. Reports have indicated that non-metro markets are seeing upsurge in demand for higher I'm sorry upsurge in demand high which is higher than metro markets. Has the sentiment been the same for dopper on ground as well? So absolutely so so you know if you look at the data the first quarter of the year which is say cable to june the degrowth which one saw was much higher for the metros as compared to the non metros you know similarly the second quarter also there's been a degrowth but the non metros have been largely remain lesser affected I would say not I wouldn't say unaffected but lesser affected because you know when the lockdown began it was put into force the lockdown was very severe in metro markets. Thereafter I think severity of lockdown was lesser in studio tier two towns and was very very less in say rural areas in that order. So that has reflected in sales also that is reflected in the sales of products in metros and then tier two towns and then two radias and that trend continues you know that trend continues that you know the consumption of products has been much higher in these markets as compared to the metro markets and that that's likely to continue as the markets open up in metros I think things will ease out it's open a lot now but still you know there are a lot of restrictions for example schools are shared the restaurants are not open fully so these things also drive growth in metro markets to a large extent so that's affected metros much more than non metros. So I just want to just probe it a little bit more so when we say the triggers for higher demand in non metro markets when we talk about it is it also because there were lesser cases of you know covid and like you know they didn't really get affected the way metro people got affected you know was that one of the triggers or what are the other triggers you have observed that led to this surge? So yes so you know when is that lockdown was much more severe in metros that's because of the density of population also very high very very high in say metros and as compared to tier two towns so the spread was much lesser and they were much more open than than say than metros and rural areas where the spirit of covid is much much lesser so that is straight up reflected into opening of the markets opening of shops and hence the demand and and the consumption and if you and one more thing one has observed is that the job losses or if you have job losses has been much more than metros as compared to their tier two towns or tier three towns or rural areas where people are self-dependent and you know right the agriculture income etc. Right you know we've also observed that Dabur has launched more than 15 products and many and since the start of the pandemic but tell me how does how have non-meters responded to Dabur's new offerings? So similar trend as I mentioned to you that you know tier two towns and rural markets they contribute to about roughly about 70% of our global business so one is that I don't know about business is focused towards non-meters and rural so and those are much more open as compared to metros so so straight away translates into a better kind of demand in these markets plus our distribution strength of distribution of Dabur is is very very high in these markets you know as compared to say if you look at any other FNCG company we would have much better distribution in these areas. Right right you know Dabur has also backed on innovation, distribution enhancement and visibility particularly in the last six months you know any insights from non-meters that have been used to cater to consumers I mean to say which markets are you looking at to increase penetration and reach as you already have a very broad network but have you figured out you know in the last six months that there are more markets that can be reached out in the interiors of India? So so you know as I mean you would have our CEOs quoted many times that you know our rural penetration has been on the I mean we are focusing on rural penetration we are reaching out to more number of villages that was the focus last year so that continues as we go along so this is as far as the rural is concerned apart from that you know one more important chain one more important channel which one has seen has become very very significant is the e-commerce channel e-commerce channel has done phenomenally well in these COVID times and that because you know people are sitting at home they still had access to internet and people could order things from e-commerce channels and that has that is becoming very very significant for our business and for other FMCG as well. So apart from the rural penetration which I talked about this is very very different the channel but again very very important. Right so coming to media I mean the way brands are looking at media Dargav traditionally has been a big proponent of print media you know if we see look ahead as the you know media returns back in full force how do you see the role of print evolving in your media? So you know I have noticed that you know print so Dabar has been a very very big spender in print you know traditionally even the last year we were present in a big way but as far as when the when the COVID happens happened then what happened was that suddenly one saw a huge dip in print distribution and this observation came from the people who are who themselves are in print business for example and people who are say on the ground so there was a lot of confusion with respect to you know what is the circulation right circulation so if I if I want to give you examples of metro cities like Delhi and Bombay one saw that there was a huge dip in the the distribution of the newspapers when you look at your newspaper guy guy used to come with such a huge bundle outside in the bundle at Shankru this much that was the first indicator which could see which was visible to the eye then you know when you talk to the publishers you realize that a distribution has dropped and circulation has gone down but one did not get a correct answer from anybody that was the kind of drop you know in some markets they said we got to know that the distribution is down by 70 percent that means they know only 30 percent copies are getting distributed in some some markets which are say led by tier two tier three towns like markets like MPE or say UP and Rajasthan and all that as latest august we got to know that you know circulation is up to about 80 82 percent this is this information has been given to us by the publishers themselves you know so and there were some markets you know where the circulation was down to a great extent but the guys were claiming that you know our circulation is intact and you know we are 90 95 percent which is very hard to believe because you know one could see that you know there's been a significant drop in circulation so this has led to a major confusion in the minds of advertisers in the sense that the newspaper industry as a body has not come together and said that you know this is circulation we have this is the real circulation and this is the real circulation and this is the right price for this real circulation and hence you as a net user should pay so much money for this you know because if you look at our business I would say if you look at any business everybody would be interested in very very ROI led kind of buying right you would not like to look at you would not like to get only say a 30 percent circulation and pay 100 percent price right the the price has to be in tension with the with the circulation right right so one did not get the correct information now one has seen that you know that I think circulation is stabilized at least in the tier two terms and one can see that you know circulation is back back to 80 percent this again I'm this number 30 percent I'm telling you is what has been quoted to me by the by the publishers you know so if I were to believe 30 percent circulation that should straight away translate into the correct pricing of it so this confusion of the pricing and the circulation you know has not been very consistent across the markets the newspaper industry has not been together on this you know they have had a conflicting kind of this thing you know conflicting kind of numbers coming out from them and still you know I mean this time the festive period between now and say 14th of November when we have Diwali next 45 days are very important because this is a time when lots of players have ties in this period and the real impact of what is going to happen to print will be felt after this festive period is over right because you know FMC is traditionally we are ties all through the year we don't take a break or we don't start extraditing in say festive period like that so so my request to the print industry would be to come together come with the right pricing come and tell us exactly what is the circulation of your newspapers and give us a complete picture give us a holistic picture which is still missing right now as far as that is concerned. I have two more questions tell me how important are non-meters in your market mix what percentage of your sales is from non-meters and do you see this share increasing as we move ahead? So non-meters traditionally for companies like us is very very important you know and as I said that you know about roughly about 70% of our business would be non-meters and we will put together yeah so so so this market has been growing faster as compared to metro so so again this very very important market for us and one has one has very good distribution in these markets and in this period the global period one also saw that the smaller Kirana stores were supplying products to home even when the lockdown was was there and so suddenly the current Kirana stores have have come into focus come back into focus you know as compared to the modern trade that goes for metros and non-meters both so you know so all these factors led I mean leading to the non-metro markets and the rural market and the Kirana stores small format stores so all these lead to a better growth for our company like ours you know which has a deep distribution in rural areas and non-meters. Right my final question is about you know if we look ahead as we look ahead how do you see the demand in non-meters spanning out in terms of trends particularly within the with the upcoming festive season coming closer to it in fact the festive and the wedding season coming closer what are the broad trends that would lead this demand? So you know so broad trend was one has I mean as I mentioned in the beginning of the interview that I would assume that far lesser job losses in these markets far lesser impact of COVID in terms of spread of COVID in these markets much more open these markets are much more open as compared to others the smaller format stores doing much better so I would see that these markets are very very important for not only for us for this companies as well and if you look at the local newspapers in the tier two towns and say I mean non-metro towns you would see that you know surprisingly I mean this come to a great surprise to me that you know the advertising for the cars for example you know the advertising for cars advertising for the white goods the advertising for even for FMCGs one has seen a huge surge of advertising in these markets you know and that is primarily due to the good demand in these markets you know because these are these markets are not affected by COVID as much as CMETROS also great thank you Mr. Dubey for your time and talking to us and sharing your insights it's been pleasure talking to you thank you so much thanks for having me


Welcome back everyone and for those of you just joining welcome to our virtual Super Science Saturday streaming live from our homes and labs to yours. Now we're about to head up to the NCAR Mesa Lab in Boulder, Colorado to join our Science Wizards for a game of hide-and-seek. Now as the game is going on if you have any questions definitely submit them to us in one of two ways either Slido which I'll pop the link in the chat right now or straight in the zoom Q&A and we'll answer them once the game wraps up. And with that let's check in with Jair Janine and Zeus about this game of hide-and-science. So hi everyone. Yes as has been talked about already today the Mesa Lab is unfortunately still close to the public which is why we're still doing this virtually but between the Mesa Lab being close to the public and most NCAR staff still working from home these days the Mesa Lab's actually a pretty great place to play hide-and-seek. So a few days ago we all got together to play this game and we had tons of fun and I hope you enjoy watching the video of us playing hide- and-seek in the Mesa Lab. It's gonna be... Jair? What are you doing up there? Oh hi Cecil, how are you? Yeah pretty good. Yeah so today I'm playing hide-and-seek with the other wizards. Oh this is a great idea as the Mesa Lab is closed. It's a perfect place to play hide-and-seek. Yeah. But you should be careful because 20 years ago they were playing hide-and-seek in the basement and they lost one of the wizards. They haven't find her yet. Oh man that's crazy. I don't know if it's true but... I've heard it too so maybe it is true. Did you find anybody up there? No you know it's pretty dark in the basement here in places. So I was trying to look with this black light and so if anyone's wearing a white shirt or something then that will glow under the black light or like this paper here. Oh this is really nice. Yeah. Did you check the weight room already? Oh I didn't. Good point. Yeah. No maybe we should go there and tell you I have another black light so if you want to take this one. I would love to help you. Yeah let's go. Let's go together. Yeah. After the weight room. The weight room is here. Oh good yeah. And that's not getting much use while the building's closed so it's going to be a great hiding spot. Yes. Then how does a black light work? Yeah. So certain chemicals absorb light and they give it out again. They give it out again and in fact some laundry detergents have phosphorus in them and that makes clothes kind of glow bright in sunlight. We call that phosphorescence because it comes from phosphoridin. Yeah but it's true. Look at my socks. Oh wow yeah. That's pretty cool. That's working really well. Hopefully we can find someone. Yes let's keep looking maybe the white socks. You got me. Who is it? Oh let me turn the light on. Yes I am Zeus. Your wizards are amazing. How did you find me? This is because of the black light. Oh. Is there something in my hair? There must be. There must be some dye in your hair that phosphoresces. Oh. How's about that? Well look at this. Yes. Well congratulations. Found him. Are there any more wizards left to find? Yes you are the first one.   Yeah we'll go to the cray. That'd be a good place to hide. Okay off we go. Okay I'm doing the basement. Okay see you later. Well here we are at the old cray computer. I guess the black light's not gonna work here because it's way too bright. So we have to find... true story. Back in 1989 I took a tour of cray research in Chippewa Falls Wisconsin and they gave us and showed us proudly the new cray YMP. This machine was loaded. It had 256 megabytes of main memory. Wow 256. Imagine what you could do with that. Hold on megabytes. Yeah yeah. My phone has 10 times more than that. Oh that's right. Things have changed a lot haven't they? So cell phone. I know that one of the wizards has forgotten to turn off their ringer. Oh yeah. So call the wizard hotline number and we'll be real quiet and listen so we can hear anything. One ring-a-ding-y. Two ring-a-ding-y. And car wizards how can we help. With technology. Great. Well I'm gonna go off down these hallways and keep looking for people. You guys want to team up and try and find someone else? Yeah. Sounds good. Have fun. You know that cell phone ringer trick works only once. Yeah so you got an idea? I have this carbon dioxide analyzer. Let me show it to you. Oh here you hold the computer. Okay. We built this to bike up and down the Mesa Lab Hill but we've now converted it to be a backpack version.  Right. Yep and then the carbon dioxide concentration is going to read out right there and because people breathe out carbon dioxide I think we might be able to sniff out a wizard. Oh cool. Which way do you think we should go? Let's head toward the auditorium. All right follow me. We got them now. 450 parts per million. 460. Let's check in here. Okay 650, 780, 1000 ppm. I think you got one. Aha a wizard. Oh man. Come on out. I thought this was a great hiding spot in there. What were you doing in there? Well I wasn't sure how long I was going to be in their hiding so I brought in these snow crispy treats that Chef Nancy made for us but found me too quickly so I didn't get to have one. I'm going to go look by the lightning exhibit and see what I can find. Good idea. See you later Zeus. Well unfortunately you were breathing in there. Next time I have to remember to hold your breath. Okay I guess I got to practice that for next time. So there are some more wizards that we need to find and they're probably just as hungry as I am and these snow crispy treats are a great way to lure out a wizard. Ah yes. So I think we should go upstairs and see if we can find any up there. All right let's do it. Oh hey here's a library Brit. That might be a great place for a wizard to hide. What do you think? Oh great idea. I'm just going to read this thing about carbon dioxide first. Come on Brit we got we have wizards to find. Oh all right. No Brit this really is a great place to hide and I can't believe what they've done with this library since I was last here. Yeah there's all kinds of wizardly things here. That's so cool.  We need to find the perfect spot for this. I think there's a good spot right over here. Cool. I'll bet you there's a wizard somewhere around so we've got to find good hiding spots but not too far away so here Brit how about you go over here and I'm going to hide right in here so I can keep an eye on the snow crispy treats. Snow crispy rice treats. My favorite. I love them. Found you. I've been hiding here for a long time. You must have been hungry. I was really hungry. You got me. I love these. These are my favorite. Well I think there are some other wizards that we need to go find so how about we go down to the mezzanine. I think there's some good spots around there and hey don't you have an infrared camera? Yes I do have an infrared sensor maybe that will help us find these other wizards that are hiding in this building. That sounds like fun but I got some weird co2 readings from the roof so I'm going to go check that out first. All right you guys have fun. Good idea. Good luck. All right come on Jeff let's let's go. I'm taking this room. Those other wizards are right.  You know this really is a great place for a wizard to hide so I'm pretty sure we'll find someone here. Yeah hey I've got this IR camera and it's infrared and with it we can see heat signatures. We might be able to track down the other wizards using this infrared camera. That's such a cool way. Let's let's see if it works. Let's see what we can find. Wait look. I see footsteps. They're going to the main seminar room. I bet you the wizard is curious what it looks like now that it's being renovated. Let's go find out. Right. Wow it sure is dark in here. Do you hear music? Is your camera showing anything Jeff? Whoa look at that. I'm picking up a heat signature right in the middle of the main seminar room. That that looks like a person flying and twirling. What how can how can that be? Yeah she's so much warmer than the rest of the environment that the infrared cameras picking up her heat signature incredibly well. That might be do you think that's a wizard? They're spinning around and floating in the air. Maybe it is a wizard. I've never seen a flying wizard before. I'm trying to think of who we haven't found yet. It's say do you think that could be Christina? I think it's a wizard. I think we found one. Look at that. Oh definitely. Christina we found you. Hey Christina. Come on down Christina we've got you. And Christina what you did in there was so cool. Thank you. Amazing. Make wizards fly. Yeah well to stay in the air you have to balance or counteract the force of gravity and there are a couple ways to do that. The first is you can pull all yourself up using your muscles. The second is that you can wrap the fabric around your body and when you get enough wraps those wraps to create friction then the force of the friction balances gravity and you stay in the air. That makes sense. That's so great. So I've never seen a flying wizard before but you know I still think there are a couple wizards here that we haven't seen. They must have a really good hiding spot. I have an idea how we can find them. Do it. All right let's go. It's so cool. Well you were the last one we found so you're the winner. Yes. Yeah great game everyone so same time next week. All right well let's head out and have some snacks. I can't believe they still haven't found me. Awesome. I think Janine's the true winner for not being found right. So Janine I was wondering you know there was that missing poster of you that we saw a few times during the video. Is there any significance to your photo on that missing poster? That photo was taken when I was about 20 years old. I was a student assistant at NCAR and so I have worked at NCAR a really long time and that is my staff photo. It's still hanging on the wall in HAO which was the first group I worked with. Wow that's amazing. Well I should point out that that Cray 1 in the basement of NCAR is not the Cray YMP that I saw in Tipua Falls. The Cray 1 was located there and installed in 1970s and it had one megabyte of memory which was screaming the amount of memory at the time and scientists were very happy to have that and run real powerful atmospheric models on that supercomputer. Yeah it's crazy how quickly things have advanced in really a short period of time it hasn't been all about long. Cool so we have about 10 minutes to dive into some questions and answers and we have a couple coming through on the chat particularly about some of the instrumentation y'all were using to define the different wizards and Nicholas is specifically wondering about the the CO2 analyzer that Britt had and how that works and Nicholas also say that we have a whole show on the CO2 analyzer coming up this afternoon so maybe we can briefly quickly answer what is the CO2 analyzer. So I think I could take a stab at that so that that long tube that was on the instrument it it sucks in air and then in the pack there's yeah in the pack there's an infrared gas analyzer and so it's able to use light to use light to sense what what gases are in the air that's being sucked in how basically how much carbon dioxide got it and there's there's also a number of other instruments that y'all have used in there too you know the black light at the beginning some of the infrared stuff can you tell us a little bit about how those instruments worked do you want to go first the black white makes things phosphorus so that's things that are white and like my teeth was really my teeth were really bright my hair just a little bit so things that have like Jeff said the the phosphor in them to make them white the bleach things those are the things that you're gonna light up and the infrared is measuring heat so heat emits light I'll call it away but it's not something our eyes can pick up but the infrared sensor can pick it up so we're emitting that all the time but you can see it when you look at it with an infrared sensor and the CO2 sensor that Britt had on his back we make bigger ones and more streamlined ones we put them on the wings of airplanes and fly around and measure not just carbon dioxide but all complicated chemicals like formaldehyde monoturpeans and all sorts of things that use carbon compounds and we fly around places over forests and over wildfires and measure lots of chemicals using similar technology to what you saw on Britt's back that makes sense and then Nicholas had one other question how does a telescope work and I think they might have been referring to the solar telescope that was in that last shot with everybody so a telescope has a huge lens on it it's a shaped kind of like a bowl and it concentrates small amounts of light that it can pick up into something that's bright enough that we can see it ah that does make sense cool and speaking of that room at the end you called all the scientists with their kelvin helm holds cloud can you tell us what is it kelvin helm holds cloud so I can I can take that so a kelvin helm holds cloud if you look at it it basically it's it's a kind of a long thin cloud but then it looks like it has a bunch of waves kind of like ocean waves on it and that's because like if you go to the ocean and you see the surf coming in the waves coming into the shore that is also what's called the kelvin helm holds instability and explaining what exactly that instability is takes a lot of math and physics but basically you you have different densities of air or water in the case of if you see it in the ocean basically causing causing these wave breaking events and so it's really neat to see them up in the up in the sky we see them fairly frequently here in Colorado not super common but if you keep your eye out and you see you see a cloud that looks like it has these breaking waves like you'd see on the surf that's a kelvin helm holds cloud and they are really cool so it's no wonder it drew everyone out at the end and as you watch them you can see the waves move and break over each other if you watch them up in the sky so Jared in the ocean we see waves near the shore where it's more shallow are we seeing them here on the front range because of the mountains making the atmosphere kind of more shallow because the mountains are tall well I think there's definitely there are definitely layers of air of more dense or less dense air so I think that is part of it but I actually have seen kelvin helm holds clouds before actually in the middle of north dakota of all places when we were driving back to visit family in minnesota I was really surprised to see them there because there isn't a whole lot of complex terrain in the middle of north dakota so they happen in more places than just here and you were late to arrive for the family reunion because it was so exciting I definitely pulled over the car and took pictures even though it was about 10 degrees outside so even even we really do get excited about kelvin helm holds clouds that's totally fair and the chat violet has a great point about how a telescope is kind of like a spoon when you look into it and it looks super magnified when you're sharing in there so that's a great common violet so as we wait for some other questions to maybe come in from the audience it seemed like there was a lot of rooms and spaces in the mesa labs so just how big is the mesa lab and what kind of stuff goes on up there that's a good question I couldn't tell you how many square feet I know there are lots of towers and hallways and definitely tons of different spaces labs usually in the basement and I certainly have gotten lost up here before especially in the especially in the basements the basements are they can be a bit maze like so an interesting thing I heard was the architect iam pay thought that scientists liked to work in kind of maze like places and he did that on purpose so we have him to blame for it yes I have not heard that before he camped up on the mesa before the towers and anything else that was built just to get a feel for the place and kind of wanted something that would fit in so sort of the reddish rock that you see on the outside of the mesa lab is supposed to look at the flat irons and the other rocks on the side of green mountain and bare mountain so it's supposed to fit in the mesa as a sort of a natural thing even though of course this is a building where we do scientific research and the next time that you are able to come up to the mesa lab once we finally do open up to the public again in that final room by the telescope where everyone popped out there actually is a pretty big exhibit there about about iam pay the architect who designed the mesa lab and just kind of how it was built and everything so encourage you next time you are able to come up here definitely take some time and take a look at that too we have a cloud bowl and a tornado and drop songs and a lot of other things that are really neat to see so hopefully that will happen soon yeah fingers crossed so i do see a question for christina i don't know if christina is in zoom quite yet but maybe one of y'all can answer it about how did she spin around on the aerial silks like i believe she's going to type in an answer in in the chat to be able to answer that because i mean we're just we're just amazed watching her we we don't really know how she did that it's beyond our wizardly abilities i see she just popped in so i'll give it a second for that time with the mic sure i don't have the best background for the video here um but basically what you do is you wrap the fabric around your body in a way that enables you to stay in the air and then to get yourself figure out how to apply force to make yourself spin when you're hanging right yeah so when you're on something when you're spinning you generally grab the the tail that's hanging below you and you rotate your arm and you spin in the opposite direction that you're rotating your arm so that's how you get that's how you like that's pretty cool i'm i'm definitely not that coordinated so i'm very impressed let's see oh there's one other question that came in from uh nicolas going back to the trace gas analyzer um or i'm sorry the infrared gas analyzer i'll get that right at some point um how hard was it to make that um and maybe since y'all since i was brits machine you know how hard in general maybe is it to create some of these instruments that we use so the instruments i've been involved with have a whole teams associated with them and can take years to develop we have um at in car a machine shop that can you know make little parts for us out of metal they have all kinds of 3d printing all the stuff we need to do that and we have people who are engineers who make their designs they write the designs for how to do this stuff we analyze it we have project managers we have software engineers like me who have to then write code to analyze that data and make the plot that you were seeing on the computer when they found jared so yeah it's a whole team and it can be a multi-year process to come up with a new scientific instrument and then when you're really happy with the machine you have to put it in a rack and have a little tube which goes outside the airplane to a little tube that collects the air and brings it back out inside and measures things all this happening at 25 000 feet so um also there are some inexpensive scientific instruments out there however they tend to be less accurate for instance you can get um co2 sensors that can for instance sense someone breathing or you might see them sometimes in schools or restaurants to tell you what the co2 concentration is inside that room kind of as a proxy for how well is the room ventilated which has relevance for what is the risk for spread of airborne diseases like COVID-19 for instance because if the if there's high carbon dioxide concentrations in the room then the room isn't being ventilated very well and you might be getting build-up of other nasty aerosols that could make us sick so the expensive ones do take a lot more time and effort to put together um to be a lot more accurate but there are some less expensive less accurate ones out there too so kind of do get what you pay for definitely and Brett actually just texted me that too that there's some inexpensive ones not very accurate and then the ones on our airplanes are several hundred thousands of dollars um cool so we're nearing the the top of the hour i want to give a big thanks to Cecile, Jeff, Janine, Carl, Brett, Jared, Jeff, Christina, and Kate thank you so much for participating in our game of hide and science um we do have a survey on Slido if y'all are interested in providing feedback and Tiffany will pop the link into the chat there we're going to take a 30 minute break and we hope to see y'all back here at the bottom of the hour 12 30 mountaintime for our next show with our friends from Beanstalk so hope to see you then


I think I found the perfect pairing. We're going to talk about it in this video. Oh, welcome back to Exotic Wine Travel. I am your host, Matthew Horkey. Still locked down here in Zagreb, Croatia where I've been the last three months. My lockdown throw is reaching epic levels. It's been about three and a half months as I cut it. I'm excited to cut it next week, but that's not the most exciting thing. I'm a huge basketball fan and tonight I'm getting geared up to watch episodes seven and eight of The Last Dance. If you're not into sports or basketball, it's a 10-part documentary. I went with a red wine because obviously the whole documentary is about the last 97-98 season with the Chicago Bulls. And their color is red. So I thought I'd talk a little bit about that and some wines you might want to drink while watching these episodes. And I think I found some people would be drinking beer, but why not be more classy and drink a little bit more wine? I think I have the perfect solution. I went with a red wine because obviously the whole documentary is about the last 97-98 season with the Chicago Bulls. The color is red, so I think that's the perfect pairing.  There should be no excuses. You should be able to find some of these wines wherever you are. And that's Cote d'Orone from France, from southern France. So one of the most important regions in France for wine is the Rhone. Cote d'Orone is kind of on the base level of the production there. Like basketball, me and Cote d'Orone go back a long time. I got a few funny stories about Cote d'Orone. I remember when I was first getting into wine, I was in a restaurant. I was on a date and I looked at the sommelier, or not a fancy restaurant, a server. And I looked at the wine list and I said, yes, can I have a bottle of Cote d'Orone?   Another thing is I started really liking the flavors of Cote d'Orone. And I remember as I stepped up and I moved up into the world of wine, I was telling one of my friends that I really like the wines from Cote d'Orone. So she got me a gift. She got me a mature bottle of Chateau de Pup. And back then I didn't even know what that was. I remember she gave me the bottle I looked at it. I was trying to figure it out. I was like, how is this a Cote d'Orone? We'll talk a little bit more about that. So anyways, these wines are widely distributed, offer some of the best values in France or in the world for that matter. Primarily in the South, they're going to be made of their GSMs, I mean primarily Grenache, Cera, Morvedre. Although you won't see other grapes like Carignan, since so other types of grapes in the blends. You're going to see three types of levels of Cote d'Orone. And you're going to see basic Cote d'Orone kind of at the bottom. Cote d'Orone village, a step up. And then there's Cote d'Orone crews like Lyrac, Rastau, Chateau de Pup technically is a Cote d'Orone crew as well. As you move up the pyramid, the quality supposedly gets better. But there's some beautiful Cote d'Orone wines at the base level just labeled Cote d'Orone that are delicious too. One kind of characteristic about these wines is they're going to be they're going to be primarily have these strawberry baked cherry type. Now it's right now I'm drinking the Domaine de Père de la Glace Cote d'Orone 2018. These are usually sold on the younger side meant to be drunk right away. Like I was talking about cherry, strawberry, sometimes a little bit of meat, a little pepper, this is kind of classic Cote d'Orone. A hint of complexity, but they have soft hands. They're meant to be drunk young. So this means these wines are going to be crowd pleasers. Go fantastic with a pasta. So I think they go a little bit better with grilled meats. These are perfect barbecue wines. So if you're watching the last dance outside, grilling up on a barbecue might want to grab a few bottles of Cote d'Orone. Here are a few things to look for. All these bottles I have here are actually wines made by producers of Chetnoff de Pops. Chetnoff de Pops are real prestigious wines in the Southern Rhone. And if you buy Cote d'Orone from good established producers, the quality can be quite high. Ever from this producer, we have a this is a very famous producer, Domaine du Pégao. They make some of the most classic age-worthy Chetnoff de Pops. This is the Cote d'Orone village, that second level. It shows some of their characteristics. This is also a classic producer, Domaine du Pégao. This is Andre Brunel, the Cote d'Orone 2017, looking forward to trying that. And on the flip side, you're going to have the Cote d'Orone crew villages. And there's some really good stuff coming out. This is the Chetnoff de la Jardine resto 2017. The 16 was excellent. I can't wait to get into the 17. And then Lirac, which is right across the Rhone river from Chetnoff de Pops. This is also the Domaine du Pégao de la Glace. My French is terrible. And also this is Chetnoff Saint-Roch. This is the Lirac actually made by the Jardine family. So check these wines out. I'm really excited for tonight to be drinking them while I'm watching this. If you don't know, if you watch my channel, you know I'm a huge fan of basketball. Basketball was probably one of my first passions right up there with travel and what we do now in terms of wine. Even though I've got a funny body shape, I'm rather short and squat. Maybe 5'11", 180 cm on a good day. I did play in high school, did play in high level. I've been on the court, been in some pickup games with past, present, and even future NBA players. So I've definitely seen my share of good basketball, though I wasn't really good enough to make it to the next level. If you've been hiding under a rack or you're too young or you don't know Michael Jordan, that's what this documentary is all about. It's really an incredible journey. I see it as almost like watching home videos, but without the awkwardness of me actually being in the video because during the documentary, the first parts were going on 7 and 8 tonight. 1 through 6 is great because they play music that was popular back in the 90s and all those images, watching all those games. I watched nearly every single game when I was a kid. Even though I grew up in Detroit, was supposed to be a Pistons fan. Pretended to kind of like them, but always just drawn towards the bulls because Jordan had such a magnetic personality. And I loved Scottie Pippin. Pippin was actually my favorite player. I saw two of them, I saw both of them play live. And I'll tell you what, if you haven't watched an NBA game close up and you're just a mere mortal, you quickly figure out that you could never, ever, ever play in the NBA because of the size, speed, and skill level. So check it out. If you guys are hard, if anybody's a hardcore geek like me, I could get really geeky in breaking down the episodes. Maybe we could do some side videos or some kind of live event. So you'll have to let me know in the comments if it's something that you're interested in. Something that you might be interested in. Check out these wines from Cote de Rhone. I think that you're going to have, you're going to really enjoy them. You know, in the price point, you're going to find these wines at the Cote de Rhone level. You can get wines that are just labeled Cote de Rhone like two bucks sometimes if you're in Europe or if you're getting cheap wines. Those aren't ones I recommend drinking. I think to get something a little bit nicer, you're going to spend more 10 to 15 US dollars. Cote de Rhone Village, like this one sometimes goes up to 20, 25. The same with the crews. The other crews down there, also wines that are incredibly complex. And go to your store. Ask, if you see a Cote de Rhone, ask the person that's working there, does this producer also make a shot enough to pop or does he make a Cote de Rhone? If the producer does, it's a pretty good bet that the Cote de Rhone will be of high quality. Check it out. Enjoy the last dance. Keep watching. Maybe we can talk about it a little bit later and you can leave some of your comments below. And guys, enjoy. If you like this video, please subscribe to our YouTube channel, Exotic Wine Travel. Click the bell so you know when new episodes will come out. And I will see you in the next episode.


Done What's going on guys mr. V here welcome to another video so in today's video I want to talk about ticket symbol LAC This is a company that I've been researching and I wanted to make sure that you guys are On top of it because what they are doing right now has tremendous amount of implications as far as Evie so that if you can position yourself with your stock down the road You might really see some begin again. It's a risky stock, but definitely has some huge potential if things turn out Good the way I have researched it before we get started guys We are new to the channel We talk about how to earn money how to save money how to invest and build wealth So if that's something that interests you go ahead and hit that subscribe button any notification belt So you don't miss out on new content. So again, like I said, the company is lithium americas and This company right now is actually claiming that they have found a huge reserve of lithium deposit here in the United States somewhere in Nevada and I think if Because if we look at the way things are going guys with Electric vehicles the most important component of electric vehicles is the battery the battery is What makes that vehicle very very expensive? So if you if you look at it from a fossil fuel perspective fossil fuels they they have You know companies that extract the crude oil and process it and refine it So we have like BP we have eggs on right and those companies are doing fantastic So why don't we think the same way with Evie because what I've noticed is that everybody just keeps talking about Evie Just the car manufacturers. Nobody really goes back to start looking at the source We talked about baddies, but yet the people that make the baddies have to get the lithium from somewhere So it could be either lithium-ion baddies or lithium or solid-state baddies. They're all lithium baddies So what I wanted to do is to expose us to the full lifecycle of electric vehicles So the companies that extract lithium the company that build baddies using lithium and the companies that Manufacture the cars using the batteries that use lithium So if we a lot, I know a lot of you guys watching already have positions in Evie manufacturers like Neo like Tesla and so or Lee Otto I know you guys have that and now the some of you already have positions in battery manufacturers, right? So we're talking like the main one that just came out and it's really popping in the market right now is Quantum scape. So if you look at those manufacturers, where do they get the lithium from that's where I want us to go So that's the reason why I'm actually doing this video to kind of show you guys where these guys are getting the lithium from in This company that I'm looking here If we look at what you're seeing here again Personally, I'm like if this is true because they have two facilities one in Nevada and one in Argentina and so They plan on studying actual production by I think 2022 first quarter of 2022 So this is still very early. This is the picture here the building your facilities to help with that Extraction so this stock is currently trading somewhere at about $11 and 93 cents I mean today was a really rough day in the market, but again for me I'm looking at these as a good entry point I'm gonna stop picking up some shares with these because if these things pan out to be good if these claims that I'm reading and Researching here turn out to be good man This stock is gonna explode because these guys are gonna have a lot of customers to supply the lithium too. So Again, if you just we work down so right here This is where the area where in Argentina and in Nevada USA. So those are their two key locations Like I said, they haven't really said production. I think I have Some information here that can definitely shine some light. So again, this is the lithium America This is all the view of the company So they have various partners and they're working in the United States in Argentina I'm to construction sites going on right now and hopefully The goal is to be completed with construction and start production by first quarter of 2022 So if you look here the construction program in Argentina on the way with over 60% of The budget spend on strong balance sheet of over 140 million in cash, which is good So again, I mean when I'm reading this I'm like, hey, you know, if everything's paying out as they claim This would be awesome. Again, it's a little bit of information about the company and your stock and and all that good stuff I don't think a lot of you can just look at look at this either Robin Hood or one of the companies that you care about Again, they're talking about their partnerships and what they've done so far So this is the construction in Argentina and I think In the in Argentina, they don't own the full facility I think it's about a 50 50 or 51 49 on operation 51 49 actually own operation So you don't own it fully but the operation or the building in in Nevada. They fully own that piece So again, this is it right here. They haven't restarted construction So but it fully own that and so again, they're looking at starting production by First quarter of 2022 So right now, this is the problem that this company lithium America's is trying to solve if you look at the tradition the current process of Getting the material to do the lead to build lithium batteries See how things come across so you have stuff coming from Asia cathode is coming from Asia You have the battery cells. You have the chemicals and mining coming from different areas to build that battery, right? So mining Australia and South America Chemicals are coming from China and then cathode and annals are coming from China Japan and South Korea And then the battery cells are coming from China. And so these guys are this is today These guys are looking at changing that in 20 by 2030. They want to change the supply chain so not only are they looking to be a manufacturer or Again, I'm say producer of lithium They want to change the way that supply chain works. So right now the goal is that by by 2030 Mining chemicals cathode and battery cells should all come from the united states, which I think I mean, that's a vision that most Companies or most politicians will follow stand behind and support these guys. So I think this is this is excellent If again, everything I'm seeing here is that this is on that construction So I like the fact that they are looking to do this If everything pans out to be true guys and then this is stock I see this is going to skyrocket as soon as people start finding out about this But I just wanted to bring it to you guys again to cover that spectrum that we're going from Not only talking about EV cars. We're talking about battery manufacturers We're not only talking about my battery manufacturers But we're talking about the most important component of the battery, which is lithium And I'm talking about the companies that can go out and extract that lithium and bring it back again The stock right now is selling somewhere about 11 Dollars and 93 cents and I think there is so much potential there that we can totally All benefit from so that's what I wanted to bring to you guys Let me know in the comment section if you've heard about this company again guys One thing I want to emphasize here is that this is again a very very young company They're talking about the fact that they found his deposit. They're building facilities. They're doing this stuff So again, this is very risky. So don't think that this is one way it's just going to pop tomorrow to me I'm looking at this long term if you look at companies like BP and Exxon This is what I am looking at. This is the equivalent of those companies in electric vehicles Companies that can show us or find Where we have lithium deposit and then bring it to us so that we can use it to build the batteries that run the electric vehicle So that's why I I'm going to be putting some money into this not a whole ton of money I'm going to put some money in there just to hold some positions and then see I'm going to be following up and watching and seeing as the production or um as their construction gets closer And it's looking good. I don't see any drawbacks. Then I'm going to start adding to my position But I'm going to get a setup position just to get me going So let me know again in the comment section if you know about this company or Oh, this is something that you would probably want to join me in the journey Again guys, if you're new to the channel, we'll talk about how to earn money how to save money How to invest and build wealth So if that's something that interests you go ahead and hit that subscribe button and your notification bell too You don't miss out on your content And also guys, if you really want to help my work here, the best way to do it Is to just hit that thumbs up and share this video with somebody that you think would find it useful Also, if you're looking to get started with investing guys, we both still have their promotion I think it runs through the end of december where if you sign up and deposit a hundred dollars You get four free stocks no cost to your links in the description In us always guys Stay motivated