Ευχαριστούμε και ευχαριστούμε! Είμαι Vicky εδώ και σήμερα έχω μία εμπορία μόνο 10 καρδιά So, η καρδιά τελευταία οκοστ-καρδιά έχει μιλήθει και εμείς παίρνουμε ένα σημαντικό επίπεδο Αυτό είναι μικρυσταλ-δροπι. Αυτό είναι ένα πρόγραμμα από Nuvo & Tonic Studios Με βαμπλικαμπλάσχο κόλλο Έχεις κάποιο τουάιν. Αυτό είναι, νομίζω, ένα καρδί της τουάιν Εποξύ στήκες, με πολλές και πολλές τουάιν, που υποσχεύουν καλύτερη την τουάιν της κόλλου Όλοι είναι τελευταί με λίγο χαρδί Τώρα ας δούμε το 6x6 πέπρο σημαντικό πρόγραμμα Θα εγγράψω με όλο το σχέδιο, για να δεις τι είναι μέχρι Είναι πραγματικό 12 πέπρες που είναι διεκτήρες από τα αρχαγγράμματα της πρόγραμμα Και όπως εγώ θα σας δώσω στις ιδέες για να μπορείτε να χρησιμοποιήσεις αυτό το πρόγραμμα Όπως εγώ κάνω τα 10 πέπρο σημαντικό πρόγραμμα Τώρα ας δούμε τα στήκες Αυτό είναι ένα σχέδιο λίγο χαρδί της τουάιν, που είναι πολύ μεγάλο Είναι ένα από τα στήκες πρόγραμματα που θα εγγράψετε τίποτα Έχει ένα πρόγραμμα, σε ένα καλύτερο πρόγραμμα Αυτό το σχέδιο είναι called Modern Rose Blooms Και μπορείτε να το βρείτε ξεπραγματικά, αν θέλεις Αυτό really remind me one of those designs in the pattern papers Τώρα αυτό είναι ένα σημαντικό πρόγραμμα Αυτό είναι by Tonic Studios Και είναι πολύ καλύτερο Θέλω να αρέσει το Tonic Studios' σημαντικό πρόγραμμα Τώρα ας δούμε σε ένα άλλο σχέδιο Αυτό είναι το καλύτερο σχέδιο Και εγώ βρίσκω για εσείς, για να μπορείτε να το βλέπετε Έχει πολλές διαφορετικές σχέδια που μπορείτε να χρησιμοποιήσεις Βέβαια, ένα πολλοδηλό σημαντικό πρόγραμμα που μπορείτε να μπορείτε να χρησιμοποιήσεις your very own sentiment Τώρα, αν δεν θέλεις να χρησιμοποιήσεις το πρόγραμμα Θέλω να χρησιμοποιήσεις να βλέπεις αυτό το σχέδιο Είναι πολύ καλύτερο Και νομίζω ότι θα είναι πολύ καλύτερο Για το your stash Βλέπεις also these two cardstocks In pink and white Και θα βλέπω να χρησιμοποιήσεις some more From my stash So that I can create all my card bases Τώρα με τα πρώτα few cards Θέλω να σας δείξω some ideas On how you can work with the stamp set So I'm going to stamp this on a piece of white cardstock And this is Bristol paper, actually I'm stamping it with a black archival ink So that I can go ahead And color everything with my zig clean markers I'm not using any water at all I'm just mixing both colors directly on my paper And as I'm coloring I want to let you know that there is a giveaway For this card kit on my blog You will find the link down below In the description area If you are watching on YouTube So make sure to visit my blog And leave me a comment there For a chance to win this card kit I used the pink cardstock To create a square card base This is 4 ¼ x 4 ¼ And I used foam squares To stick this panel on top I have also created a double bow With the twine that was included in the kit And now I'm using the nouveau drops To add some dots all over the place And my first little card is ready Moving on to the second card And I'm working on a piece of white panel This time I'm going to use Again the same stamp But I will do some embossing So I have prepared my paper With my embossing body That removes static electricity And now I'm placing the stamp And the sentiment on my stamping platform And I'm going to stamp everything With VersaMarking And then apply gold embossing powder And notice that this time I have placed the stamp In a different position So you get the flyer On the other side Than the first card Now I have chosen One of my circle dies And I'm going to place it Just inside this circle I'm going to secure it With my purple tape there And I'm going to run it Through my big shot Making sure that I do Only partial die cutting So I only want to cut out A part of this circle Since I am going to use the scissors For the rest of it I'm going to run it Through my big shot now So you can see Exactly what I'm doing And now I'm going to Pop out the die And you can see Where it has cut And now I will go With my scissors All around this design And cut it out Of course If you feel that this Is helpful You can go around The design with a pencil And just draw some lines On where exactly You want to cut I'm just leaving A very little white border To make my life easier And then I will go ahead With my scissors And cut it out This way I'm going to Create a window With a lovely flower Embellishment At the top And I'm going to Make a shaker card So I have a piece Of facetade here I'm going to stick it At the back of my window And you can see here That I'm using All my scraps So this is a piece Of paper That I was playing With my blending tools Up there But no one will ever know So you can see How lovely and shiny This card is This is going for A very elegant card As I'm keeping Everything white and gold I'm going to add Some foam tape At the back And I will also add Foam tape All around the window Since I want To nest inside All my confetti pieces I have already created My card base Out of the pink card stock And I have added Some light gold hexagons By Nouveau And some ice white circles Again by Nouveau I am going to Remove the tape And place my panel On top of my card base Making sure that I catch all those Confetti inside And my card is ready I'm just going to add Some Nouveau drops On top Just for some Attit embellishment For the next card I'm going to use again One of the stamps From the clear stamp set I have stamped it With archival ink Black archival ink On again Bristol paper And since I had My zig clean markers On my craft table I'm going to color Everything with those Once I color it I'm going to use My scissors And cut it out Leaving a white border Around the image Which is Making my life easier When I'm do fuzzy cutting And this is going to be The main focal point Of my card Now the kit comes With some twine Which I am going to wrap Around my vase And then tie A little bow And now I'm going To put everything together I have a white card base That is standard Card size Four and a quarter By five and a half On top I'm going to stick One of the patterns That I have created From the specialty paper In the kit I just love The shine of it I'm sticking My focal point on top With some Form tape At the back And I have already Stamped a sentiment And this is actually One of the sentiments From the clear stamp set In the kit Now my card Is ready But I want to add Some shine On it Some finishing touches So I will use Some of the March crystals By Studio Katia These are These come in this Beautiful Blue color And I'm going to stick Those on my card Now below You will find a link To the kit As it is But also To the ingredients And I'm also Going to link To everything else That I'm using For finishing Of my cards Such as These crystals Now I have already Created three cards With stamps So now We'll move on And show you Some clever And easy ways To use Quick cards Using up The pattern paper That's included In your kit So the most Easy way That I find Is to create Little squares Out of the pattern paper 4 squares But of course You can use Just your paper trimmer I have 4 squares At the back And I'm just trying To decide Where these are going to go At the bottom I'm going to stamp One of the sentiments From the stamp set And remember That this is Really easy to create And make Tons of those Type of cards Especially since These papers Come from the same pad And they are Made too much together And you can leave As it is Or if you find A pattern paper That has Lovely things That you can cut out You can always Cut them out And stick them On top of those Squares To create Your very own embellishments Like I am doing here I'm just cutting out Some of the butterflies Which I'm going to Pop on Some of the squares Again These are going to Match perfectly With the pattern paper Underneath Since they all Come from the same pad I'm sticking The butterflies here And since I have All those epoxy Tiny little hearts I'm going to embellish The squares With those hearts as well A simple design Looks really great And you can use up Tons of those Pattern papers That you have been Holding for ages Now here is another Clever way To use up a pattern paper Just cut out Strips of paper And create A fishtail At the bottom Make sure That all those Pattern papers Come from the same pad And just stack Those banners On top of a panel In this case I'm using the Special D paper That was included In the kit At the top Of the banners I used a glue tape But at the bottom I'm using foam squares So this way They are going to be A little bit raised At the bottom And add some dimension On my card Now for the sentiment You have many options You can stamp One of the sentiments Included in the kit You can also use One sentiment die That you probably have In your stash This is exactly What I will do So this is Where I'm cheating I won't be using A sentiment from The kit I have just Cut out the word Friend Which I'm going to stick On top And here my card Is finished But I always love to Add some little details At the end So here I'm using Clear drops By Studio Katia And I'm going to Stick them on top Of my card Now I get a lot of questions About this pencil What I'm using To pick up Tiny little pieces This is just Wax pencil Now I'm going to Finish it off By adding Some gloss All over The word friend I'm using Nuvo crystal glaze But you can of course Use glossy accents If you have that On your stash Now the kit Comes with This gorgeous background stamp Which I'm going to use To create a little Panel That is going to look Like lace So I'm adding Versa marking All over My background stamp I'm going to stamp This white panel With that And apply Pink embossing powder And there are so many Different ways That you can use This beautiful background stamp I went with Versa marking And Colored embossing powder But you can go With white embossing Powder And then use Your blending tools And apply color On top of it For a resist look Looks gorgeous Either way So I'm going for A very elegant Looking card again Quite simple But really pretty And I like How this panel On top really looks Like lace So I'm going to Cut off All the excess And you can see That I have Stuck it down On an angle Just for some Added interest I have cut out A thin strip Of this Gorgeous Silver card stock This is Satin looking And I have placed it Temporarily there But I know Where I am supposed To stamp my sentiment For that I'm going With a sentiment That says With love Which I am going to White emboss it And I end it up With a clean and simple But very elegant Looking card For my next card I'm going to Combine A stamped image With lots of pattern paper So I have stamped This support With flowers On a Bristol paper And now I'm using My Prisma colors On top of it I find that My Bristol paper Makes this blending Super easy And I'm just using A couple of shades For each of the petals I am starting always With a darker shade And apply it At the base of its petal Very softly And then With my second color I go heavily On top of it And it makes Super easy To blend everything I might go back With a darker color again To add some more details And I will continue Coloring everything With this technique And then I'm going to use My scissors To fuzzy cut All around the pot Now it's time To put everything together I'm using Two panels From the pattern papers From the kit And I'm going to Place the one With the text On top of The yellow one And this actually Comes with Tiny little birds Don't know if you can tell From the video I'm going to add Foam squares At the back of my pot And this is going to be The focal point And again You can stamp On a strip Piece of paper Your sentiment From the kit Or you can go Ahead and stick On top Any of the die cuts That you Probably have on stash I decided to go With the word Friend again Since it's new And I absolutely love it And I'm also Going to complete The sentiment By sticking down A tiny little piece That says Hello Moving on To the next card Even more ideas On how You can use up This pattern paper So I have cut out A strip From this pattern paper And I'm also going To use a die That I have That is a balloon But remember You can use The same design Instead of a balloon You can use Any shape die That you probably have It can be a star It can be a heart Just cut it out From the same pattern paper As the strip I am using Some foam tape At the back Of this white panel And I'm going To stick it On top of my Card base And now I can stick down The balloon And you can see How lovely The strip of paper At the right Matches With my balloon Now I'm going To tie a bow With a A twine That was included In the kit And this is The third time I'm using it On one of my cards I think that I have used up The whole of it I'm going to Cut off the excess And you can leave As it is Now just Nice and loose But you will see That I'm going to Change up my Mind later on And I'm just going To stick it down Straight Now I have already Prepared my sentiment That says With love And I have white And boast it On a piece of Black cardstock And this is where I don't like How the Twine looks So I am going to Do some Surgery there And just Make sure that It stays nice And straight To stamp One more sentiment From the Stamp set That says A special gift For you And I will Finish it off By sticking A few of my Silver confetti And my card Is ready Now I'm going To show you A really quick And easy way On how you can Use up Most of those Epoxy stickers So I have Already cut out Tiny little circles As you can see I have stamped My sentiment Which I am going To put On top Of my Pink card base So I am going To add Some tape Adhesive At the back And stick My banner At the bottom Of course You can white And post Your sentiment You can stamp It with Black ink So many Different options There And now I am going To add Tiny little Form squares At the back of All these circles You are going To spread them Around My card You cannot Even more Of those Little circles And make them Look as Polka dots I decided to go Only with A number of White circles As The number of The different colors Of the hearts So each one Of those hearts Will go on top Of one of Those circles And I am going To finish Of my card By adding So many Of those Epoxy hearts You can Must produce This card And create A bunch of them I absolutely Love clean and simple cards And I think This is super cute And finally For my last card I am going to Use again Patent paper I have cut it out To be slightly smaller Than My standard card I am going to place A die on top And cut out A circle From one side Of the panel Making sure That is one Of the sentiments inside And for this card I am going With a sentiment That says Thank you So just Making sure That I can fit it there I am going to run it Through my big shot So now I am going to Stamp my sentiment Directly On my card base That says Thank you And I am using Steel blue ink By Simon Says Stamp Which I find Matches perfectly The color Of my card stock And I have already Threw The window there So I am going to add Some foam tape At the back Of my panel And stick that On top of my card base Now This is a super Simple card But we can Make it Super extra special If you add crystals Or at the center Of all those shapes So I am going to Go and add Silver crystals By Studio Katia Which I absolutely Adore They will give A beautiful shine At the end Long to add One of those On each Of the circles And it gives A really beautiful And posh look At the end And that was A great example On how you can take A simple pattern paper To the next level Now Let's take a quick look On all the 10 cards That I have created For today Using products From the latest Card kit By Simon Says Stamp Remember That there is a giveaway Riding on my blog For a chance To win this card kit And you will Find everything That I used Linked down below And now Let's take a quick Look on what's left Of course I have my Mini Nouveau drops I do have my Two stamps For my stash I ended up using The most of my Twine But I have Lots and lots of hearts And many more cards Took that I haven't Used at all And here are some Close up photos On all the 10 cards That I created For today I hope you had fun That you got inspired Don't forget to leave my comment And let me know which one Of those cards Was your favorite I always love to find out If my favorite card From the bunch Is yours as well So anyway Thank you all so much For visiting me today And I'll see you all Next time


Live from New York, it's theCUBE. Covering Big Data New York City 2016. Brought to you by headline sponsors, Cisco, IBM, NVIDIA, and our ecosystem sponsors. Now, here are your hosts, Dave Vellante and George Gilbert. We're back, Daniel Henderson is here from IBM. He's the Vice President of Integration and Governance and he's joined by Shiv Segel who is the Solutions Architect and Product Manager at RSG Media. Gentlemen, welcome to theCUBE. Thank you. Thank you for having me. Shiv, let's start with you. RSG Media, we know what IBM does, Daniel. So what is RSG Media all about? So a little bit about RSG. We are a software solutions company and we've been around for the past 30 years and we've been working around with the world's leading cable and broadcast networks. For example, like Viacom, AMC, Discovery, the over the top folks, whether it's the four sports leagues and the consumer product side in terms of how jerseys are sold, hats are sold in various distribution channels and of course the studios and anybody really in media and entertainment who creates content, who sells content, those are the folks who are using their systems today. Okay, and they use that to increase the productivity of their activities, their merchandising? Yeah, so over time actually the media entertainment industry is actually quite interesting because it's always changing and over time it's been evolving much more to understand who your audience is and where people are actually going to engage with their content. So it started off being folks are on linear TV, they read the newspapers, they got the radio but now you have the tablets, the desktops, the PC, mobile and you could watch real content, long form content, you could watch short form content in YouTube. So it started off as just being what's available and what can we use but now who's watching our stuff on what platform, what are they engaging in and what are these different types of content that are driving our viewership and how can we better understand those people who are watching our content so we could provide them more personalized content, hyper-target them for advertising marketing? Okay, great and we're going to talk more about that but Daniel, let's go to you, you guys big week this week, you guys get some big announcements, driving the whole cognitive vision governance which is part of your title, that's been a big deal over the last couple of years, you had all these new projects spinning up big data projects and somebody said, whoa, wait a minute, let's bring those in, so give us the quick update from your standpoint. So we've been, as part of the IBM DataWorks piece of work been rethinking what governance means, often when our clients think about governance they think about it from a compliance standpoint, I got to do it in order to solve my discovery needs, my records and retention's needs but especially in the big data side, you build a data lake, you got to understand what's inside of it. Once you understand what's inside of it, you want to make sure that it's being accessible to the individuals that might want it but you want to do so in a way that actually exposes that data to only the individuals that should have it, not to necessarily everyone that might be, for instance, have access to the data but perhaps shouldn't have it. So modern data governance is our take and ultimately it means infusing metadata in our IBM DataWorks platform so that we understand the data in all of our data products and once we have that we can infuse policies and automatically enforce policies so that you can construct things like data lakes and deliver not just the compliance that's necessary but also the value with the trust that's assured. And the value comes not only from risk reduction but also is there a data quality component? Absolutely, so governance is ultimately also about data quality, so who has access is one dimension but also the data I deliver, whether it's to do scheduling for instance for one of my clients as RSG is going to depend upon how reliable that data is, data quality is ultimately a key factor in the reliability. All right, so Shiv, let's get into your big data story. Okay, where did it start and take us through the last five or six years. So I think it all started in the meeting and entertainment industry when Netflix and Hulu came to town and I'm saying specifically Netflix and Hulu, probably YouTube as well if you want to include it but ultimately there was a traditional way to do business, right? People were comfortable and all of a sudden, oh my God, we have some new entrants and what impact did that have? Well actually now folks started to understand, all right, if we have people who are subscribing 999, who are those people first of all, they're a younger generation and don't typically want to pay their cable bill. They really want to watch sports but they're going to bars. So beforehand we were just gonna, we have a deal with Warner Brothers, we usually get 20 movies a month, you know, 10 of them are comedy titles, perfect. We're good to go. But now they started to understand what's the ROI of actually us purchasing that one specific title. And nowadays we're starting to get into the day and age where that one title that's being selected, we're starting to forecast and predict what is the rating on a certain network and any given point of time across any day part. What's that C3 rating where advertisers can start to understand the value of that specific time slot that the movie would be airing? And that's over in a nutshell, what's happening is that cable and broadcast network started to get much more granular. We want to understand specific viewing behaviors and understand how do we better target that ultimately that one individual eyeball. We all used to fit in one demo adults 18 to 34 and we probably all fit in the same demo but we all have varied interests.  And without these type of tools in today's day and age, you really don't have the wherewithal to understand just simply what's the ROI of your content and who is your audience and where are they? And you provide solutions to expose that ROI, do what ifs, you know, test different scenarios? Yeah, so it all starts with understanding in the media entertainment space, Nielsen is king. So just first of all understanding what were the ratings for my content yesterday versus last week when it aired across different networks? What was the performance of that one show across different day parts? That was the usual use case. But now we wanna understand, all right, if you have your content on both linear TV and Netflix and we wanna make sure we're talking about the same version of that content, the Wizard of Oz with James Franco, not the 1936 Wizard of Oz and the SD version, not the broadcasters, you know, directors cut. How do we start to understand that one individual entity performed across platforms and was there a digital lift? For example, Hulu is supposed to provide you that complimentary viewing where you could watch something live and you could catch up on that's current season on Hulu. So is there actually that complimentary viewing pattern or people just watching random stuff? And these are the different things that helps you make sure that you can engage with your subscriber with your audience base and taking these data points to better create an effective linear schedule and making sure you could allocate the right content across the right platforms. And of course, we can't forget about the advertising and the marketing inventories because that's where the money is. So I can't wait to hear George how they do this. We'll go ahead. That was exactly what I was gonna ask, which is it sounds like you have more data feeds or sources to deal with, some external, perhaps some you can tease out internally that was difficult before. But then also, you know, what are the governance technologies that have to come into play for you to trust those data sources, internal and external? You said the key word, George, it's all about trust. And Daniel, you're talking about governance. None of the analytics that we do means anything if you can't trust the approach to how you manage your data. And that's, first of all, step one. So the whole process in terms of how we try to make our data pipeline as transparent as possible is let's just get everything under one roof because right now there's data on Excel, there's APIs, there's watch folders, there's, you know, FTP sites. So let's just get it all under one roof. So that's step one. And then after you have step one, well, what are we talking about here? We're talking about the linear data for Wizard of Oz, the HD version of the SD version. Are we talking about the, you know, on demand version? You know, are we talking about the clips, the trailers? What is that reporting entity? So then we start to transform the data in a very cleansed view where we understand, all right, this was how that one specific entity performed across linear and non-linear across these different tablets, devices. We start to break out the data in these very, I call them master tables, but ultimately it's these cleanse tables. And this process is very, very important. That, and it's very complex. There's matching algos that come into place with Spark and Python that says, all right, we have these different assets. We marry them together and clump them together. But that process right there has, because it's machine learning, obviously we need to teach the machine how to do this. So it's a very hands-on approach to train the model, to make sure that the matches are accurate across these platforms. And then blessing that as we start to move forward into building how that content performed, building out those table structures. So it's a data pipeline. It's some ETL magic that's happening. And ultimately it's these, it's managing whether it's dash DB or Cloudant, the operational databases that allow you to touch and access and massage that data in a very timely fashion. And by the way, this all happens under eight hours. So, Daniel, what role is IBM playing here? You mentioned dash DB, Shiv and Cloudant. What do you guys provide? So IBM Data Works is our data analytics platform. What you see is the potential impact that we could deliver through that platform. So the data pipelines that are funneling data into his landing zone, which is in dash DB, that's on Spark a fundamental component of IBM Data Works. He's applying machine learning for cleansing as well as for some of the scheduling optimization. That's Spark. Our contributions in open source for machine learning are embedding of Spark in virtually every aspect of our offerings is a key component to that. The operational data that he needs to support his apps, Cloudant, which was a franchise that we brought into the fold and that we've integrated inside of a lot of our offerings is a key part. So, IBM Data Works, the integrated complete data analytics platform underpins his solution. And his solution is a great example of the kind of applications you could build rapidly. And you access this on-prem, you do this through BlueMix and SoftLayer? It depends honestly on that client and their political preference, to be honest. We see a lot of clients moving to the cloud, but there's also those traditional folks who like their stuff on-prem. And that's the nice thing working with IBM is that we have the flexible, it's a non-issue. You want something on-prem, all right? You got the HDB local, you want something cloud hosted, all right, you're good to go. So we have no preference as long as we're flexible, then it's all good, it's ultimately what the client wants. One of the questions we have is that in the big data ecosystem, the open source big data ecosystem, which pretty much the same, there's a lot of innovation at the tool level and then a lot of sort of experimentation on the go-to-market level. To what extent did you choose IBM because they could bring all the pieces to bear and they could put them together?  It's putting and packaging the right technologies together and that's what ultimately we care about. Do we have the tools as a technology company to manage the data, to transform the data, to create the algorithms, to interact with the data? Can we build applications on a platform and be able to have our Node.js application or another Java-based application based off of what that specific business need is? And IBM's platform, their data works, their Watson data works project provides a huge set of tools for us to be able to build what we need in a timely fashion. And the ability for us to prototype, as you said earlier, George, for example, coming up with an algorithm that schedules content appropriately on linear television, well, first of all, how are we gonna build that model? Are we gonna use the logistic regression, a random forest model, a time series model? And in fact, we did a little bit of everything and just compare it and contrast the outputs of all those various models and then meld them together. So the ability to fail but fail quickly, the ability to prototype and do it quickly and then package it all together in a nice seamless app. Well, that's ultimately our business model and that's ultimately the advantages that we feel on this platform. It's consumption models of linear consumption and non-linear consumption.  But then you see things like binge-watching, which changes that equation. So what are you seeing in terms of the consumption model? So the seeing in the industry is linear dollars and digital dimes. There's a lot of viewers in linear TV but also there's a lot of viewers on non-linear platforms and you ultimately have to manage both. So even though TV viewing is down, I believe the number is about 8% and the number last year was about 6% overall. There's still people watching TV and there's households and so for those folks who are tuning in, we wanna make sure we have the most eyeballs watching your content. But for the viewers on the non-linear platforms, well, we're gonna bring it all together and understand when you're scheduling content on linear TV, what those viewing behaviors are on those non-linear platforms, so you can create a plan that engages with those non-linear folks as well. So we're not siloed, we can't think of linear by itself, we have to think about them together and that's actually one of our exact applications that we have cross-platform reporting, which allows you to understand the viewership of content across these different platforms. I love the saying, linear dollars, digital dimes, but the Olympics this year was a good example where NBC put a big effort into live streaming virtually everything and the consumption patterns were, as you described, but the industry seems to be trying to avoid what happened to the print publishing business. Do you have confidence that they can navigate through that or is it just like, damn, the torpedoes were going at full speed? I think the fact that the Wall Street Journal can charge a digital subscription as well as a paper subscription was just noteworthy by itself. The fact that they know that consumers want their product so bad that they will pay for two subscriptions. However, the media and entertainment industry is a little bit different where you have somebody who has a, maybe your parents have a cable subscription and then I will be able to watch TV everywhere using their login and authentication. So the business case is a little bit different where the MSOs, the service providers, the Comcast of the World, they allow you to share these credentials across, there's five different accounts that you can use. So these concurrency limits, if the industry really wants to see what happened to the paper industry and take some notes, well, they should understand people were able to monetize on both a paper subscription and a digital subscription. Right now you just have one subscription that's enabling you access to this huge locker of content. So until you start to see these different business models change, right now it's still, nothing has changed on the MSO side. Right, but it's in the journal is kind of the exception to the rule, right? Exactly, yeah, but they're the one of the few who are still around, I believe. Right, the vast majority. Look at the Boston Globe, I mean the number of reporters that they fund now is way down, but we probably could have bought it if we were to create a funding together if the other billionaire grabbed it first. All right, Daniel, we're out of time.  Watson data works is a big deal for us. It's not just the data and analytics platform that we're delivering, we're taking the best of the experiences that we've created with our partners and our customers and we're offering it through this method. So stay tuned, pay attention to Bluemix. You'll see more offerings, updates to existing offerings every week. It's amazing. Great, love it, Daniel, shift. Thanks very much for coming on, great story. Thank you. All right, keep it right there, we'll be back with our next guest. This is big data NYC, we're live from New York City. We'll be right back.