suspense and the producer of radio is outstanding theater of thrills the master of mystery and adventure William N. Robeson a murderer is a psychopathic individual he has a screw loose minus some of his marbles no rational sane person deliberately sets out to kill another human being or himself for that matter accepting under one special condition when he gets behind the wheel of an automobile then all the rules of human behavior are rescinded anything can happen and what tragic frequency does the mild-mannered mr. milk toast becomes an angel of death astride his 350 horses he ranges the highways of the nation with the murderous vengeance of a latter-day Genghis Khan he cannot be persuaded he cannot be reasoned with his headlong rush to destruction his own or anyone else that might be in his path is only somewhat deterred by the highway patrolmen who daily risk their lives in the ceaseless struggle against murder on wheels of such elements has constructed the story we're about to hear it is a moral tale but a chilling one listen listen then as Everett Sloan stars in speed trap which begins in exactly one minute how can heroism be acknowledged and symbolized recognition of outstanding heroism takes the form of America's supreme military decoration the Medal of Honor it is awarded to those members of the United States armed forces who distinguished themselves conspicuously by gallantry and intrepidity at the risk of life above and beyond the call of duty in action involving actual conflict with an enemy for recipients in the army and Air Force the medal is a gold finished bronze star with the head of the ancient goddess Minerva in the center a laurel wreath and green enamel surrounds the five pointed star which is suspended by two links from a bar bearing the inscription Valor and surmounted by an eagle with wings outstretched the ribbon pad directly above is light blue with 13 white stars arranged in the form of a triple chevron the president of the United States is the only government official authorized to present the Medal of Honor the award is made by the commander-in-chief in the name of Congress thus accounting for why this highly esteemed decoration is sometimes incorrectly referred to as the congressional Medal of Honor only a very small number of the many millions of us armed forces personnel past and present have been presented this great symbol of courage to which free men can aspire the Medal of Honor and now speed trap starring Everett Sloan a tale well calculated to keep you in suspense sometimes it takes you years to get to know a guy sometimes on the highway patrol you learn all about a man in ten minutes like the night Craig Hollister checked me out on my new beat and there's a soft shoulder here right I didn't answer him I was too busy sweating the grade the wheel was easy in my hands too easy like it always is on a slick highway my headlights caught the rain and sleet sliding down from the past Hollister wiped the mist off the windshield I thought of loosening my collar but I didn't want to make a bad impression on him I knew he was a good patrol they'd told me at headquarters well good patrolmen go by the book I wiped my hands one at a time and changed my grip on the wheel the curve coming up I don't see why they need us on this road the drive had been nuts to go over 30 people speed anywhere this turns call the corkscrew almost slick in the rain I found four kids here in a station wagon after the last storm I was left brother I'll take this one in second there's another rough curve coming up we've had three fatalities here this winter I don't know if I'm gonna like this beat that isn't bad once you get used to the blood you say you actually catch speeders on this highway yeah that's how I met my wife she was speeding along here that reminds me dispatcher this is 302 to say Joe will you call Debbie and tell her to pick me up at headquarters okay it's awful slick up here tell her to take it easy on the grade well this was pretty good you wanted your wife to meet you you gave the dispatcher a call on the radio that was something they hadn't taught me at the police academy I sure hope she doesn't try to break any records tonight you say you caught her speeding on this stretch yeah she was roaring down the grade with a car full of summer tourists all of them tanked to the eyeballs including your wife well I thought so I wrote it up that way yeah then what happened now the judge thought otherwise Debbie cried and her father had just given the county a new library so the judges added that she never had a drink in her life there wasn't a dry eye in the courthouse and you married her and the best thing I ever did I think you'll say oh today was our anniversary I couldn't even spend it with her you've been up there on the mountain alone all day that's tough and this beats kind of lonely for a woman maybe says she doesn't mind I think she's bored well here's a good spot pull over pull over yeah we'll wait here and follow her down well why well sometimes she still drives this great too fast with us back of her she will take it easy so I pulled over of course I was tired I was trying to get my own wife moved into our cabin but the man said pull over and wait so I pulled over and waited I lit a cigarette in the flare of my match I could see he was squinting up the road this Joker was worried about something he caught me looking and seemed kind of ashamed oh she'll be long a minute sure no hurry but you can't follow her everywhere you know look I'm getting a transfer and Debbie and I'll be out of these mountains in a week it's slick tonight so it's okay with you partner oh sure sure sorry hey what the what's the matter look at those headlights up there I twisted around in my seat half a mile up the grade a pair of headlights stabbed over the clip seemed to hang there Hollister grip my shoulder the light straightened suddenly and got brighter and brighter the guy was practically flying holy smoke Hollister was big he didn't look like he could move very fast but he was nothing but a blur jumping out of the patrol car he was around the hood and swinging a flashlight in circles before I could even turn on my red light crazy headlights seemed to reach out at you okay Hollister yeah well let's take how I thought you had it close but no cigar he must be plastered you get his tag the lights blinded me I could just see it was a black sports car that's all look like a jag a jag yeah aren't you gonna call a dispatcher no no happy ought to be parked near halfway house a jag hello 2429 this is 3022 it was a jag all right and I caught a flash of the driver it was a woman driving young blonde with a crazy grin on her face I felt sick I'd pick up the pieces after a few wrecks down in the valley it's bad enough when it's a man but a young girl too too pappy we're after a possible 502 three miles north of halfway house he just about ran me down I'll be careful huh her not him like this curve tight aren't what you say that driver it's a woman I think so after this curve you can cut loose for about 800 yards then try to get me close enough to spotlight her license hang on partner holy smoke can you get the number plates covered with mud you must have dragged a wheel on the shoulder maybe on the next stretch I can try again we don't need the number what do you mean you saw the car a black jag you said yeah a girl driving you said yeah why that's gonna be Debbie's car gotta be my wife in a moment we continue with the second act suspense another visit with Joe and Daphne foresight Joe Joe Joe's tap reading that paper and talk to me I'm listening go ahead well I was talking to Mrs. Snyder today you know she's the one whose boy had 31% less cavities uh-huh well she thinks that we should buy bigger savings bonds uh-huh she says that when people can afford it it makes more sense oh she says there are a lot of different denominations they start at $25 but then there were a 50 a hundred two hundred and even $500 bonds is that so and then with the ones we've already bought through the payroll savings plan we'd have quite a nest egg uh-huh are you listening to me uh-huh did you know that the total accumulated compounded semiannual interest of the series e savings bond will amount to 93 in the third percent of the original purchasing price uh-huh I thought so Joe what did I say you said that United States savings bonds are a safe easy way of investing I did that they help guide our country's freedom and they're the best investment in America's future I said something else too oh yeah you said that the total accumulated compounded semiannual interest of the series e savings bond will amount to 93 and one third percent of the original purchase price well now how did you do that husband's trade secret and now starring Everett Sloan act 2 of speed trap I stare at the guy beside me in the patrol car then whip my eyes back to the slick mountain road so you think that's your wife that's got to be oh look there are probably a hundred jags on the highway tonight why does this have to be your wife you wouldn't know and I haven't got time to tell you well why would she try to run you down she doesn't know what she's doing or what do you mean she's fried she wanted me to take her out tonight but I had to show you the road so we had a fight with the sat around and got plastered I guess she's gonna roll that thing and that'll be it are you sure it's sure I can see it coming alone in that house every day that's why I put in for the transfer but now it'll be too late all right we've got to catch it try to get her before Myers curve well I'm doing my best but these sports cars that jags like it was glued to the road it isn't good to roll it'll roll just like the rest of middle roll you want me to try to take her again no not here are not here if she speeds up anymore she hadn't got a prayer on Myers curve just hang back and don't press her then he did something that wasn't in the books he reached over and cut our grower and he flicked off the red light I started to turn it back on felt his hand on my wrist I'll leave it off maybe we're scaring her hard if she doesn't slow down she'll never make it then she started her turn on Myers curve and it was easy to see she wouldn't make it it's the roughest turn on the grade and a hundred foot dropped to the riverbed below the tail lights hesitated for a second like they were making up their minds whether to run into the hail or over the side the car slid sideways rear toward the river she was going over backwards baby please I took my foot off the gas out of the tail of my eye I saw Hollister cover his face and then I was fighting to stay on the road myself suddenly the miracle happened she'd made it she'd made it now we had to do it nice going art nice going 2429 this is 3022 we're a mile north still unable to catch the 502 she's doing about 75 now suggest you start up and we'll try to box her but be careful of her this is 2429 did you say her yeah it's a woman she's going down now she's swinging left she's wild pappy be careful she's swinging right pappy let her by let her back let her by how are you gonna make an old-time patrolman let it drunk pass him on the road no pappy tried to fight it he tried to ease her onto the shoulder for a second I thought he had her but the convertible lurched back the two sets of tail lights got closer and then pappy was off the road over the shoulder bouncing and rolling down the embankment I eased my foot off the accelerator praying that it wasn't as bad as it looked what are you doing I'm going back for pappy what about her call a dispatcher they'll stop her if she doesn't go off the road first stay on her tail what are you off your rocker they'll stop my wife and I don't want to kill not stay on her tail but what about happy stay with her I'm still running this week yeah but pat your job this is 302 to a mile south of halfway house that 502 just ran pappy off the road and send an ambulance we're staying on her tail this isn't Joe this is sergeant capon I'm setting up a road block outside a headquarters she won't get through it go back and help pappy well what kind of a road block that works you aren't shooting at a woman if she tries to run this block we'll shoot out and now you get back to pappy Sarge like girl don't you worry about the girl I'll take care of it get back to pappy but that's Debbie Sarge that's my wife off the road and you said she almost hit you there's trucks and cars coming up the great she'll hit one of them we don't stop her so we'll stop her if we have to blast her off the road in just a moment we continue with the third act of suspense we have together ample capacity in freedom to defend freedom this is NATO the North Atlantic Treaty Organization very simply NATO is an organization of free countries which have learned to live together and to work together in the firm conviction that their fundamental unity and combined strength are indispensable to their individual security and the peace of the world the United States of America is a part of NATO you should be aware of and alert to the objectives and programs of the North Atlantic Treaty Organization and now starring Everett Sloane act three of speed trap I felt sorry for the man beside me I knew what was happening outside headquarters a couple of patrol cars rolling into position spotlights pointed up the grade guys drawing automatic rifles and maybe shotguns players set out further up the hill a reception committee for Craig Hollister's wife not what he planned when he asked to the meeting headquarters but there was nothing I could do I slowed down carefully keep going you heard the sergeant happy might be bleeding to death he's only a quarter of a mile from halfway house they can do as much for him as we can now you stay on her tail great I can't they'll suspend me don't make me pull my gun on you I watch this next curve but what can we do we can't stop her if she tries to run the barricade they'll blow her apart if she hang on she doesn't slow down she won't even get to the barricade turn off your lights turn off my lights that's right but she doesn't see us she slows down a little well how am I gonna see use her lights her lights fine great but what if there was something coming up the grade I wondered if Hollister had gone nuts he was peering ahead he seemed to have got hold of himself I didn't really think he'd pull a gun on me but suddenly I knew I'd go along with whatever he was trying to do I flicked off the lights it seemed to help the car ahead lost some of its crazy fear now you're gaining okay use this stretch here oh Debbie baby watch out watch out we're gaining but if she makes this turn she's only got a mile to the barricade is that a car coming that's a truck Debbie Debbie please get over get over she won't make it she would watch out who gets your lights on okay now catch her hey you're gonna shoot her yourself I hope not I hope not but you have to get closer I'll never do it from here closer the man said I was already pushing 80 and the range was still too far unless he was aiming for a lucky hit or an unlucky one you gotta catch up on that stretch in front of headquarters right he was going to shoot out a tire it would have to be there the only level shoulder on the grade but that was where the barricade was well we just have to get her this side of it Hollister rolled down the window and I felt a spray of rain on my face and suddenly I saw the barricade spotlights I can't wait any longer the range was just too great it had to be her left rear tire if she went off the other way she'd be killed but she was just too far away suddenly not really wanting to I jammed down the accelerator the rear end swayed and lurched my hands were sweaty with fear and that did it the convertible began to turn hesitated and headed for the shoulder it leaped when it hit the dirt I skidded all the way through the roadblock the guys from the barricade beat us back to the crash but it was just as well because without help I'd never have been able to keep Hollister from the ruin convertible will you let me let it out will you let me off sir wait till we get her out the doc's coming now but I killed her I killed her now we don't know you here's the ambulance doc doc she's right down there and how's Pappy broke her leg oh that's the car that ran him up the road yeah that's it a patrolman and an ambulance driver set a litter by the ambulance two other guys had Craig in their patrol car trying to calm him down the girl was hurt hurt bad but she was alive I started back to the patrol car and stepped back to let a convertible pull off onto the shoulder a girl got out a pretty girl and I thought of the kid by the ambulance who would never be pretty again then I felt the sergeant's hand on my arm he was staring at her this is Hollister yes sergeant what happened where's Craig well we thought he thought oh the poor thing she's just a kid yeah but she figured she was old enough to get fried to the gills and make that grade on her any night your husband saved her life how well he and Art here almost broke the next catching her I'd have blasted at the pieces where's Craig is he all right Debbie what's the matter darling Oh Debbie it wasn't you I thought no no no Debbie you ought to know I want you to Debbie I thought the girl was you me why me there was the same kind of a car and the speed oh I see and it could have been me couldn't it a long time ago maybe a long time ago his arm was around her when they walked away and Craig Hollister had a kind of thoughtful look in his eye I turn back to the sergeant oh are you okay kid oh sure sure say sergeant yeah about us not going back for Papi I was driving you know yeah yeah I know well I guess I should it you learn anything tonight yeah I learned a lot and sergeant you know what what I think Hollister did too suspense in which Everett Sloan starred in William and Robeson's production of speed trap by Hank Cyril's supporting mr. Sloan in speed trap were Ellen Morgan William Conrad Jack Krushen and Lawrence Dobbin listen listen again next week when we return with another tale well calculated to keep you in suspense suspense has been brought to you through the worldwide facilities of the United States Armed Forces radio and television service


And then we go ahead simulate or actually drop bombs on those places For this jet right here Right now we call it a two-bag configuration so it's got get external fuel tanks on either wing and then we've got the internal We can use that to communicate with the ground troops and they can tell us like what to look for we look for it in that pod 50 or so This guy is an ACMI pod so we use it for training attracts the lines You all are using the same thing actually Irration for some of the dragon stuff. We can't stress the stations and the weapons But but up on airborne you can Like for 5,000 feet 5,000 yeah I'll take you guys back out if you want


Hi guys, that's Tom, Kenny said, my engineer meeting and the last one on, so I think that's a good sign. Absolutely. Okay, I'm taking out the other compliments. Okay, so basically my objective is to talk about inbound marketing, to give you guys some strategies that you will go away with, to implement them, you'll make money and then hopefully you'll give me some of it. Definitely. That's the plan. Alright. So, so the objective is inbound marketing. So it's something that can be expensive. Okay. And my objective today is to go through some of the premium tools that we can use, can use it. And then also what are some of the free or cheaper tools that we can use to create the inbound marketing strategy. So I run a company, basically people come to us, it would be a very simple protocol, it's how you're going to make us money. Okay. Now, I have a browser open. Okay. I also have an entry to the slides, but I would like to show you some of these, some things that if you're not aware of, you could make note of. And before I start, is anybody in the room using a CRM system? Great, great, great, great. Okay. They work. It's almost, I think it's almost impossible to run a business without one of these things. Okay. Now, I just took a through some of the applications here that we would use if we would implement the strategies with clients. Now, the first one is, is this thing called Playview. Now, Playview is an email marketing system. Anyone, has anyone heard of this thing? Yeah. Yeah. So you will have seen it. I guarantee you've seen it a lot of times.  You get an email saying, you got to this point, you got this product, but you left. Okay. More than likely, Kilevia was the product that was delivering that email. So we would use this for email marketing. It's not cheap, but you get what you pay for. Okay. The next piece of software is GetResponse. Now, GetResponse, again, this is very much a CRM system. It's cheaper than a lot of the other ones to use around 30 quid a month, but it allows us to do just lots of things. That's the ways of gathering information about our customers. Now, the one that we use in the business is this thing called Salesforce and you probably, you probably heard of Salesforce. It is the mother load. Okay. So if you've got the budget, you really want to try and use Salesforce where you can actually take your customers right through the entire buying journey. Okay. All right. Just working through, we, as a business, we would adopt sort of a Tony Robbins approach. Tony Robbins is a big fan of reverse engineering. You find a product that works. You reverse engineer life out of it. I was using an expletive and then I realized I'm on one camera, so I pulled back there. Okay. So Tony Robbins is very much into reverse engineering. How do we, how do we reverse engineer a process? We need to know all the tools those people have used to build their website. And this is where WordPress is absolutely perfect for this process. And we, I have this, I think I have a bookmarked actually, and it's called builtwith.com. Okay. If you don't have a bookmarked, bookmark it. Okay. Basically, what builtwith does, you can put any, any website into this thing. It does not necessarily have to be WordPress. And it'll give you every plug-in, everything that was used to then construct that site. There are all their versions, but in our, what we find, this is the best. Okay. So we look at it, we look at websites that are good, and then we can copy everything that they've done. Okay. So, and it's free. So, and try, try to put it on a nice site that doesn't have to be WordPress, but it works particularly good with WordPress. But if you've ever used any of those plug-ins that actually show you the, the, any one of those websites that shows you the plug-ins they've used to build the WordPress site, they're always quite restrictive and then they'll offer you plug-ins. Now, in order to capture, and I want to get into my slides right, just very quickly, in order to capture the email, okay, we find this thing is the best, up to most, I think we've tried them all. So you're looking at here, hundreds of hours of research, loads of money wasted buying products and at work, and this is the one that we find does work. The pop-up windows, the screen takeovers, all those kind of things integrating into your Sierra. Okay. Now, just getting into my slides, and I'm conscious about the fact that I'm on at the end, everyone's going to just moan around through it. So, in-bind marketing, your website, marketing your site, building your list, and then using the CRM systems. They're sort of the key things that I'm going to talk about today. So, in-bind marketing, so why do we do in-bind marketing? Okay, ultimately do it because we want to make money for ourselves, for our clients, okay, and we want to get it done as efficiently with time and money as possible. So, in-bind marketing, there's a proven strategy to generate leads. Traditional out-bind marketing is expensive, and we are broadcasting to a mass audience, like direct mail and such like, whereas in-bind marketing, we can home in on very specific people and goals, okay. It starts ultimately with a marketing offer, something valuable, something to get people interested, okay. I was watching a reading a very good and just an article there last week to find out this way, and there was saying that the color orange is more attractive to your person on a website than any other. So, if you have a banner and you can make it orange, supposedly people are more inclined to click. Don't know if that was true or not. So, in-bind marketing guide, the traditional. So, you've got cold calls, e-mail, interactive ads, sort of the right marketing-centric. In-bind marketing, SEO, logging, attraction, customer-centric. So, to me, the biggest one is SEO. The biggest SEO has to be mastered. You have to learn this thing, okay. Now, whenever we finish, I'm going to give you a lovely little SEO tip that I will absolutely guarantee it will work. So, guess anyone's thinking of leaving before we finish? I've got a really good SEO tip for you. Anyone who leaves doesn't get it, by the way. Let's just stop the video. Let's just help me downstairs. Can't make it. No, I'm not going to. Okay, so, in-bind marketing guys. So, the actual methodology involved in-bind marketing, okay. And it's something that you're doing, but it's trying to track it, to take people along the buyer journey. So, the first thing is, we attract people to your website with our, unfortunately, it's a little bit small here. Hopefully, you can see it okay this way. It'll be there. So, we attract people with blogs, keywords, social publishing, okay. How do we convert people? We convert people with forms called actions, landing pages. This is where your squeeze pages then come into pages and to play those pop-up windows. All that kind of stuff. How do we close them? We close them with our CRM, our emails, our workflows. And then how do we delight people, surveys, etc. Okay. Now, and this is where WordPress integrates perfectly into this. We can get a plugin from GetResponse. It's an integrated under our WordPress site. So, it can build this for us and help us track with their CRM. So, then by marketing, the fundamentals of a successful strategy. So, customers don't want to be sold to, they want to be educated. Okay. So, we need to give them knowledge. This is not the nugget that I'm going to give you at the end, but according to Michael Dean, they're James, Brian Dean. We heard of Brian Dean. Have you heard of Brian Dean? Yeah, SEO guy. One of the best sort of top SEO people in the world. And he did this survey. And it was all about how the optimum article or blog is between 1500 and 2000 words. So, they did the survey and they said, so you're doing a blog and the blog is a thousand words.  And before I go, I'll do, I'll do a couple of generic searches in Google and see some of our blogs come up. So, in my best practice, use the buyer's persona, understand the buyer's journey, create great content, leverage the content, create great content like if only somebody told me that's like so easy for me. Now, creating the buyer persona, this will be based on actual results, not assumptions. Okay. But this is where we have to get them to the website. We have to get them signed up on the website. Then we can target them. Okay. SEO, SEO, SEO. Because I'm keen to do this without actually paying any money. I know Facebook ads are brilliant, but I'm trying to do it just with SEO at the minute. Now, the buyer's journey. So, we have three stages, guys. We have the initial awareness stage. Okay. Person really doesn't know what they want. Then there's a consideration stage. Okay. So, we've got the one through our list. Then we've got to the decision stage. Everyone's heard saying that a person needs to see your brand seven times before they will make a purchase. Okay. Seven times. And that is why the likes of your remarketing becomes absolutely key. Again, can be included to get response. Okay. Now, in my marketing, guys, leveraging your content for distribution. Okay. What are the things that you're going to do to get people to purchase your product? You're going to have your website and your shop. I was going to say Shopify. Wordpress. Wordpress. Now, one of the meetups I queried, well, Shopify was better than Wordpress. And it was, it was frowned upon. It was just a deal. So, Wordpress is wonderful. Okay. So, you have your Wordpress website, scalable. It's just a perfect friend by marketing. You've got your business blog that you're going to be putting out there, guys, with those 1500 to 2000 words. You're building those blogs. Make sure you have an internal link. You have an external link. Use bullet points. You've got pictures. The correlation is essentially one picture for every 300 words and an effective blog. Okay. Now, go ahead over to your landing page. So, you're using, it doesn't matter how you do it, but you have to get them on that form somewhere. A quick call to action. I might just deviate slightly to my own big rock site at the end and I'll show you a call to action that we use, which has been highly effective. And then you've got your marketing emails. Now, what does in-mind marketing look like? I think I have this one. We've got our awareness stage, our consideration stage, and our decision stage. Now, establishing the buyer persona. So, we're trying to identify what this person is actually looking for. Someone goes to Google does an organic search. Do we have a piece of content on our website that is going to answer the query that that person has put into a Google search? So, this is where your long tail keywords come into play and you're generating your content based on those long tail keywords. So, I'm sure you're one of the guys earlier on probably did the Google descriptive search. You put it in the letter and then you go forward type A, B, C. So, that's really good for getting your keywords. And even better source I think is YouTube. Go to YouTube guys. Don't take my word for it. Just type in a word then, for example, looking for Belfast then do your A, your B, your C, your D. The YouTube results are amazing. And also, we get good value out of bin. Okay? So, totally unutilized resource when it comes to keyword research. And that's where we base all our long tail keyword phrases on. Google suggests YouTube bin. Okay? Another great one is Reddit. Okay? And if you're not on Reddit, get on Reddit one. So, which language or sorry, this is the guy here. He has a potential customer. Luke wants to check if his iPhone has a liquid exposure indicator. Okay? So, basically, which language would look the most likely to use in search? Where is the iPhone liquid exposure device indicator? I'm assuming this guy doesn't know what a liquid exposure device indicator is for them. Is there an iPhone water damage indicator? How to tell if the iPhone has water damage? How to detect the iPhone water damage? So, the answer actually is C on that one. I probably could have worked that way better. So, I did my keyword research. I have written an article about how to tell if the iPhone has water damage. That is my blog post. That is my video. That is my content. Now, and by marketing strategies, what are the things that we create in order to get people interested in our product? Okay? There's nothing here that is, you know, out of the ordinary. Okay? E-books, guides, webinars, slideshows, templates, feature trials. A lot of this stuff is complex. I certainly don't know how to create a product demo. Okay? Now, some of the tools guys that we use, I think we use them really effectively to create this content, especially the likes of just getting demos for people, is Camtasia. Okay? If you have a product that you think you could create a video about and put it online and leverage that content, you use Camtasia. Okay? So I think it's about 150 quid or something. You can create quizzes. You can get people to sign up together. It's a really super tool. Now, the guy that, in my word, which is the king of end-by- marketing is Tony Robbins. Okay? When you go home this evening, go to Tony Robbins website. Just be on his site. Immerse yourself in the journey of Tony Robbins. Okay? And he will have about five different strategies on his home page to get your email. And you won't even know that he's done it. It's beautiful. So that's really beautiful. He's using Salesforce. Okay?  And I'm being recorded, so I hope that I'm right. Maybe you can add a letter from that, right? Supposedly the guy that owned Salesforce, Salesforce was that one of Tony Robbins' presentations. He went up to him in a break and said, like, I've got this idea for this CRM thing. Business is going nowhere. Can you advise what I can do? Tony Robbins says yes, do this, this, this. And he codes done. And then there is a history. True story. It is true, isn't it? Yeah, absolutely. Yeah, yeah. All right. You probably told me that. Okay, guys. End point. So questions to guide the offer creation. Okay? Is this offer valuable to your target audience? Okay. It'll give your success a better chance if there is value. So sort of a hold back for a second. Again, keyword research is so important. And identifying if someone's looking for it, then there is a much greater chance of your success. Is the offer targeted to the right person at the right time. Now just moving on. Again, the three stages but I wanted to break it down a little bit more and sort of break up these different stages. So the initial awareness stage, try to educate people about your product. Okay? At this point you're going to do eBooks. You're going to give them tips. And these actually could all be things that they do not have to actually subscribe to your website to get. You're just creating awareness, eBooks, tips, tips, checklist, how to use videos, educational webinar. Okay? So you've got the method. Now you're trying to get that email product and they're going to have to sign up to get this stuff. A product webinar, case study, FAQ, data sheet, or the video, the demo video. They need the email to get it. Then, eventually to make the purchase, you're going to get them a free trial, live demo, consultation or some kind of coupon offer. Feed them through the journey. Now the end-by- marketing, so just looking here guys, a good call to actions. Okay? So social media examiner is a really, really good website. You may well have been on it. Okay? They use opt-in monster for all their email capture. It's really good. Now getting people okay to your site. They're on your site. If you use the wrong language, that person's gone and you're not going to convert them. Okay? And the correct language or words like discover, on earth, find. Be precise. Be precise. Now I'm going to show you my big rock site and I have got 200 SEO ranking factors. I wanted to go for an extreme number. I don't want 10, 20, 30, 40. So we've got 200 of these things together. Put them on the website and it's been super for gathering emails. You'll see exactly what I mean. So the conversion path. Okay? So we have the initial call to action. There is a landing page. We have the thank you page. And then sometimes a kickback email. This is something really does my head in where they might have looked at all your own contact forms on your websites. And if you haven't got this done, fix it. And it's essentially, someone goes to your contact form seven. They put in their name, their email, etc. And all you've got is a little green box that pops up and says, thanks very much for sending me the email. Not good enough. It has to go to another page. Okay? Another page that looks like a success page. And the advantage of that as well, guys, is that you can then track that. If you have a, someone fills out the form on your website and then you've got an actual page that they're taken to, redirected to, you can then use your Google analytics to track how many people have actually gone to that page. Okay? So it's really important. Now, landing page creation sounds like a good feature there, didn't mean to. I just want you to make lots of money and all that kind of stuff and give some to me. Okay? Landing page creation. Having a landing page is very important for in-point marketing. Okay? It's a way to attract someone's attention immediately. Now, actually, this is POP Capital Black. You go to my website right now. We don't have the landing page. We took it down actually just at the start of the weekend because we're moving a hosting provider, but it's going back up again. Okay? To test drive results, you need to design a page that is actionable. So I'm going to show you some landing pages that I think are good, examples of really optimized landing pages. The perfect landing pages is essentially one that can educate the person. You can get their email from them and keep them on the site. Kiss Metrics did an SEO survey. They do one every year, but the survey for 2016-2017, two of the main ranking factors, SEO ranking factors, are number one, time on site, and number two, click through date. Okay? So when you get to your websites, guys, I'm absolutely certain you've got a button at the top of your website that whenever that person lands on your page, you're trying to get them to click something. I know the problem is if there's a button to click, then they won't scroll down. So it's just a sort of a catch thing. Okay? But especially the homepage of your website. Try to make sure you've got a button right at the very top, above the fold where possible. Okay? Now this dude here, T. Harvecker. And anybody here, T. Harvecker? He's really good. Like I really like him. And he's one of those sort of, sort of self-help, sort of guru type guys. He's quite good. I get a real kick out of watching his videos and things. Okay? But T. Harvecker does a really good job with landing pages. Excellent. There's lots of really good information on it. And I get my email address and I get target. So once I do, you're taken to this pretty good, probably guys. I didn't realize that I'm not full screen there. Okay? Sorry about that. Now when you sign up, go to your Harvecker's landing page. Fill in the details. You're taken to this landing page. It's been crafted. It's been really, really well done. Or sorry, you're taken to this thank you page. And it's not just another random thanks for, you know, giving me your email. He's feeding his Twitter feed has gone into the thank you page. And then he's also giving you more offers. So you are going to remember this guy whenever you are giving your email. And then he uses Salesforce. So also, to do the GDPR, you are going to have to have another email anyway that they're going to have to accept. So this will then land into your inbox. So continue on. So just the different ways to promote your products. Just Facebook now. And he's got his Twitter video. Again, they're using a nice join feature. Okay? We get super, super engagement guys out of Pinterest. Okay? Of course it depends entirely on the product. But we, the products, we have a plumber, a gas installer. One of the best, one of the best sources we've been able to generate traffic in his site is through Pinterest. So it's amazing what people will click. Also, YouTube, just those little offers that can be integrated into your YouTube channel also can be very good. Okay? Now, just the different ways here that you can promote your product. Okay? So there's nothing really here I'm going to say that's new. You've got Facebook, YouTube, Twitter, Pinterest, Reddit, the front page of the internet. Okay? Your website, the likes of banner graphics, the hero bar that will appear at the top, your pop-ups, or embedded forms. Okay? Create content and then just build posts with social. So I'm keen to move on conscious of time. Now, how do we actually measure, measure results? Okay? So I just put this little bit in just some words just to document. Organic search, business from search engines, referrals, social media, email marketing pay. So just common terms that we search for. Okay? Now, I'm just going to sort of quickly go I'm not getting into like an SEO sort of thing because there's lots of guys who've done that the last couple of days. Just a few things to draw to your attention. So your SEO strategy guys just do the keyword research, create content around the subject. That content should be either blog posts, videos, whatever. Promote that content and then earn high quality links to your content. Not as easy as it sounds. Get all the people to link to your content. And again, I'm going to give that little piece of gold link thing in case I know something really important about it. So create your keywords. How to get that keyword research done. So Google's descriptive search. So you can see what I've got here. I've got iPhone, water.  Damage repair, etc. These are not just random words. These are content ideas. Content ideas guys that I can then leverage on my website to get people onto the site and get them into my sales funnel. Okay. Now, how do you optimize? Okay. I'm just going to go back here. Now, I'm making a big deal about this 301 redirect. So we use the Yoast premium plugin. And it's just, if you have something, do something really simple. Like have a web page. Decide to rename that web page. Okay. Then if you haven't done the redirect to the page, then all the love for that previous page is gone. Now, I believe it is really important then by marketing because one of our clients, we built a lovely strategy for them and they were working an absolute trick. They went in and they renamed their landing pages about five of them. And they just lost everything. Everything was gone. So guys, just make sure if you're renaming your pages, make sure you're doing a 301 redirect in there. Okay. And the Yoast premium plugin will do that automatically. If nothing to do except rename the page and it'll do it. Now, a general page here just on SEO. Deleted new Google update. So your page title. Okay. I'm sure everyone's familiar with what their page title type is. You've got 70 characters that can go in there. Okay. The actual description itself. Okay. You've got up to 300 words that can go in there. All this is really important to your inbound marketing strategy to get you up the rankings in Google. Now, I'm almost there. I'm going to finish off now. Different types of emails that we actually send out. So we have three types. Three types of email guys that we send out to our customers. We're trying to get them under a buying cycle. First one is just an ordinary information email. Informational email. Second one will be that transactional email. And then the final one that will be a dedicated send. Emails to certain groups of people that we've really coordinated down with them. Okay. Right.  A nice little link. Now, so I mentioned Reddit. I mentioned Reddit. Is everyone familiar with the concept of a follow and a no follow link? Does that ring well? A follow and a no follow link. All right. Basically, what that means is a no follow link whenever the search engine spider goes to another website and saves your site. They ultimately are not following that link back to your site. So the whole idea is your site is in the middle. There's all these sites around it. So then, the matter of the spider sees these sites sitting around your site. They're going to follow the links into your site. So our challenge is to get good links. And something which is, which I think is quite complex. Now, Reddit. Okay. The way that Reddit works is that all the links in Reddit are essentially no follow. So you go to Reddit. You see a story. You comment on it. Okay. And you say, God, that's really good story. You put your link in and that the link is no follow. So there is no value in theory. However, if you get three people to upvote the link, then it becomes a follow link. Okay. And let me just show you something here. Okay. So this is one of the guys we do something that we've done training with them. We've written a strategy for them. And this is the only thing that I did on his website. And he sells Prince, Prince courses, Prince 2. So I wrote the article. I put the article into our blog. And I went to Reddit. And I submitted it to Reddit and then got the three uploads. And it's Prince 2 digital projects. Yeah, as you can see guys, I'm here in incognito mode. So I can't be tricking you into something here. So Prince 2 digital projects are managing digital projects. Sorry. Prince 2 managing digital projects. Okay. Prince 2 managing digital. So basically, I'm not aware of this, but lots and lots of people search for this link, like thousands. And it's knowledge training. Okay. But my company's called Big Rock Designs. So what I did was I put the article on my website. So the only marketing that I did with that was I went to Reddit. I put the, I found somebody in Reddit who was talking about, I found somebody in Reddit who was talking about Prince, Prince 2. Then I just commented till there, because you have to be completely legit with everything you do in this thing. I told them I love the article, I really enjoyed it. This is an article we've written. It's on our website. I put the first maybe paragraph into it, and then linked it through to our website. Okay. And then I got loads of uploads very, very quickly and got a super duper link. All right. It didn't cost me a penny. You linked it to your site, not his? Yes. Then it's called a linking ring. Then in my site, I linked it to him. Okay. So that one was, that one's on, well it's all on ours. It's all on ours guys, but I wouldn't, I wouldn't go nuts with it, but you know, do it, check your analytics, check where your sources of traffic are coming from, and integrate Reddit into your strategy. Okay.  So, uh... Thank you very much.


I'm Nandie Bershaw and this week I'll be teaching you to drum for a poem with our boss, who will be learning how to play Gordy Get Fruits by Daniel Benningfield on the drums, because together we can get through this.


This study examined the effectiveness of a six-year organizational level intervention program designed to improve working conditions and reduce sickness absence in the Swedish public sector. The program was evaluated through qualitative document analysis, interviews with internal occupational health services professionals, and quantitative descriptive analyses of submitted applications with decisions from 2017 to 2022. The results showed that the program had a positive impact on the work environment, with an increase in the number of organizations receiving funding for organizational level interventions over the course of the program. Additionally, the program helped to shift the focus from individual to organizational perspectives in work environment management. This article was authored by iDarkfist, Seastall, Jay Severin, and others.


What's up everyone? My name is Alex. I'm one of the co-founders of MyInvestingClub.com and I want to let you guys know about something special we're doing for our viewers on YouTube. So the most common question we get asked is, you know, how do I start day trading? So what me and my mentor about it is we create a free two-hour mentorship course for the brand new trader. It's going to be available at MyInvestingClub.co. The link is going to be right here. This is a free webinar that reveals our 12 secrets that every single brand new day trader should know before they start. I also want to let you guys know about something that's very unique to MIC. So if you have any questions about trading or you're curious about trading or you don't know if MIC is the right fit for you, now you can text our head mentor, Tash, whose number is going to be right here and he'll answer all the questions that you have in less than 24 hours. Thank you and enjoy the video. So here we are, July 14th, 2020 options bootcamp number two, number two, number two. I hope you guys enjoyed number one. So let's get further into this and now we are actually at the end of this going to be able to pick our own strike prices and understand exactly what we're going to do and how to choose the options that we want to trade in the particular stocks we want to trade. All right. So days to expiration, DTE. Obviously Bow is not here this week, but it's not DTF. It is DTE, days to expiration. So definition is date upon which the options contracts expire and will exercise into shares. Remember, as options traders, we are not trying to exercise our options into shares. We are trying to trade the premium or the increase in price for those contracts. We're simply just trying to buy the contracts for cheap and flip them on the spike and then on the push to the upside. Buy low, sell high. It's the same difference. We're not trying to buy low, exercise into shares, and then sell our position. No, we're trying to buy the calls at a low price, sell the calls at a higher price. Kai, Kai, Kai, sorry, I don't know why I said it like that. Kai. All right. So we're going to talk about three expirations here, three most common ones, weeklies, monthlies and yearlies, all right? Weekly contracts, weekly expirations, monthly expirations, and yearly expirations. One thing to note, a monthly contract can become a weekly contract once it comes into that week expiration. So it could be a monthly X amount of period of time. So just remember, this is always a revolving door. Revolving door this week could be an expiration of weeklies that were also monthly contracts, so on and so forth. Now options expire every Friday. Weekly contracts, weekly expirations have the highest amount of volatility, okay? The highest amount of risk as well, yet the highest reward, which is what we want. High risk yields high reward in most cases when you're trading properly.  But it is the lowest premium cost. So it is the most affordable options, which is why people tend to gravitate to it. So for example, someone that wants to grow an account usually goes and trades small caps, right? Why? Because they're cheap. Why else? Because there's high reward. Why else? There's high risk. I can buy more shares for a smaller amount of money. It's the same thing for options. In large caps, a lot of smaller accounts, they gravitate to options. But again, if you can't trade stock, you can't trade options, okay? That's not what I'm trying to explain here. The reality is, is that people will gravitate to options because of the exponential growth and percent change that they normally have, and how low the cost of contracts are versus what you can buy for cash. And so, most commonly, we use weekly contracts, so we use this week's expiration for day trading. If our idea is to trade intraday, we want to buy low intraday and sell high intraday, we're going to use a weekly contract, okay? Next is, if we plan to swing, okay, we're going to get into this in a second, but there's also a monthly expiration, also known as the standard expiration. Most companies have monthly contract expirations. Only the extremely liquid companies will have weekly expirations in the options. Some companies don't have weekly expirations, they only have monthly. So standard expiration or monthly expiration expires every 30 days. Can sometimes be every 60 days, can sometimes be every 90 days, but it's every 30 days, every 30 day increments, so on and so forth. There is a fair amount of volatility in these, and there's a fair amount of premium costs that goes along with this, okay? They cost more to trade monthly options, but they're less volatile. They do have a fair amount of risk, not very much. The risk really comes into the monthlies if the stock goes nowhere. If it goes nowhere or in your opposite direction, then it's going to decrease heavily and you're going to feel the burn because you paid more premium, the price went nowhere, the stock went nowhere, and it may even have went against you in that period of time, so it's going to exponentially lower in value the closer it gets to expiration. So fair risk, fair reward, most commonly used for swing trading, okay? You're mostly going to choose expirations somewhere yielding around monthlies when you're using options for expirations, okay? Yearly contracts expire next year. That's just how I explain it. Lowest volatility, they do have the lowest volatility. This is what you're going to use if you're using this for, if you're a long-term investor, you can always buy yearly calls and hold it for that period of time. They do have the lowest volatility, but they are the lowest risk, yet the lowest reward, however, and they do cost more, of course, because it comes with the odds. The odds are greatly in your favor that it reaches that price in that period of time. But this is a situation where people will use yearly contracts and yearly expirations when they are focused heavily on becoming an actual shareholder in the company in the future, but having that option to sell the contracts before expiration or let it convert into shares depending on what the stock is doing, depending on how much you're up on the position, depending on if you want to lock in, depending on you have a lot of choices with yearly contracts, monthlies and weeklies, not so much, okay? Not so much. Note, all options expire on Fridays, okay? At the close on Fridays. However, some have non-standard expirations such as Wednesdays after the close or Friday morning. This is very important to pay attention to so you don't get caught in an expired contract that just goes flat, and it's out of the money and all of a sudden you lose everything, okay? So if you just pay very close attention to this, this usually only applies to indices, okay, like the SPY, QQQs, everything, so on and so forth. Those will usually have the shorter term expirations that usually only applies to indices, okay? And just to clear this up, this was a question in the chat which I thought was a good question, so I'm going to actually bring this into the presentation here. If a holiday falls on a day of expiration, it will exercise the prior day. So let's say a holiday falls on Friday. Well, guess what? All Friday options are expiring on Thursday, okay? Because you can't do anything on Friday, and they will exercise on Monday. You will have the shares in your account on Monday if you have enough equity, so on and so forth. I'm not really going to get into expiration, though, okay? It's not part of what we do. It's not part of the strategy we're going to talk about. It's really no strategy that I'm going to talk about in any of this, okay? We're going to talk about three different situations, day trading, swing trading, and long-term investing.  I consider a day trade still an overnight hold, like you buy at the close, sell at the open. To me, that's still a day trade. Some people would call that a swing trade because that's technically an overnight hold. But in reality, you weren't really, yeah, you didn't really swing it that much. You were basically buying the close and selling the gap, which is still an extremely short period of time that is actually happened. So an overnight hold is, you know, that's still to me a day trade. So in these cases, if I'm going to trade intraday, I'm going to trade this Friday expirations, okay? If I'm planned to hold it overnight, I'm usually going to choose next Friday's expirations or I'm going to choose something that expires this Friday and I'm either at the money or in the money so I don't have any decay overnight, okay? Swing trading usually one to two weeks or two plus weeks. So if you're holding for, you know, three, four, five days, five, six, seven days or longer than that, the one to two weeks options, you're generally going to choose options that expire between eight and 10 trading days, eight to 10 days to expiration. If you're trading two plus weeks, if you plan to hold it, plan to swing it a little bit longer, you can choose 30 to 45 days to expiration. Now I will say this with this swing trade category here, these can kind of swap back and forth, okay? You could choose to actually trade these 30 to 45 days to expiration. You could actually choose to trade those in a one to two week timeframe. You could still choose to do this if everything is favorable in this expiration timeframe. So there's going to be more things that we play into this as we go along. But long-term investing in between six to nine months, if my plan is to hold six to nine months or if I'm holding longer than nine months and just one to two years or longer than that, I'm going to choose 180 days to expiration or if I'm planning to choose longer than that, 365 days to expiration. Okay? Yeah, that's a wrap, guys. All right. I appreciate it, everybody. Y'all have a good one, Rod. Thanks for having us. See you next week. We'll talk to you soon. All right, guys. Later, bro. See you guys. Bye-bye. Thank you so much for watching our video. If you want to see more of our videos, please subscribe to our YouTube channel by clicking the button here. We do our best to post a new video every single day. If you have any questions about MIC or any general training questions, please text Tosh using the number here. Also, stay up to date by watching some of our most recent videos right over here.


Hello Friends! Today we are learning Capital letters So let's start A for App and Timeline Bumper T Clipping Line For Flower G4 Graps Bum G4 Joker and 4 Mac Slanting Line Bumper T Bumper T Bumper T For Wheel Blue W for Wheel Slanting Line Slanting Line Slanting Line For Christmas tree Slanting Line Slanting Line W for Y Slanting Line Bumper T Bumper T


Trichoderma harsianum is a species of fungi found in ginger plants. It produces two compounds, harsianic acid, A, and isoharsianic acid, B, which have been shown to be effective against certain bacteria and fungi. In particular, it was found to be effective against the corn pathogenic fungus usalagomedis, while be demonstrated antibacterial effects against staphylococcus aureus. Both compounds did not show any cytotoxicity against human cells. This article was authored by Harwoko Harwoko, Jungo Lee, Georgios Delitos, and others.


With all its faults, Quentin Reynolds, the curtain rises, strikes me as completely fascinating. His new book covers incidents that happened in Trinidad, Cairo, Palestine, Russia, North Africa and Sicily. In Sicily, Reynolds, who in five former books has beaten the drums for the RAF, the British Army and the Red Army, discovered the American Army. It was the first time he had seen American soldiers in combat. A late George M. Cohen never waved the flag with more fervor than does Reynolds when he talks of our troops. Reynolds in fact seems to have discovered in the war zone a great and gorgeous America he never knew existed before. Quentin Reynolds' last book was called Dress Rehearsal. The curtain rises as the story of the beginning of the real show for the American Army. It's a logical title. Frankly, I like the book a lot. I ought to. I wrote it. Thus, with a good-humored grin in his words, does Quentin Reynolds introduce his latest bestseller, The Curtain Rises, some portions of which are brought to you tonight on Words at War, the timely, much-talked-about series presented each week by the national broadcasting company in cooperation with the Council on Books and Wartime. The script tonight is by Gerald Holland and the part of Quentin Reynolds is played by Roland Winters. Mr. Reynolds. Yeah? I'll call for you, sir. Oh. Oh, thanks. I'll be back in a minute. All right. Beautiful girls from that place. You can take it in this booth, Mr. Reynolds. Thanks. Hello? Quent? Yeah. This is Blackman. Oh, hello, Captain. Good news for you. Yeah? You're off tonight in a lovely C-54. I'm sending a car for you. You've had your yellow fever shots? Yellow fever, smallpox, cholera, typhoid, paratyphoid, antithetanus, type A and type B. Is that enough, or should I take an aspirin? See you later, Quent. No more than 55 pounds of baggage, remember? Okay, Captain. See you later. I'd better get the check. Was that call it? Yeah. That was it. Quent, tomorrow? Tonight. May I have the check, please? Oh, yes, sir. It's not much notice. Best they can do. Well, anyway, you're packed. Yeah. I won't be gone long this time, three months at the most. You said that last time. I know. But this time. Hey, Aguido. Thank you, Mr. Reynolds. Let's get out of here. We'd been at Miami a week, a good week to remember. We danced and sipped beautiful drinks and asked the piano player to play our favorite tune. It was hard to believe that week that there was a war going on, and I'd think, I really don't have to go again. I've been over there three times. What can I accomplish by going again? I'll be back in three months. I'll be sooner. That's what I said, but I knew I was lying in my teeth, and she knew it, too. Made believe that she didn't, and suddenly I thought of the thousands of Americans who were saying goodbye right now as I was, and it was a lot tougher on them, because if I got fed up or sick, I could always say I wanted to come home, and I could come home. I was a war correspondent, a well-paid war correspondent, off to write stories in Iran and Russia and North Africa. I wasn't Sergeant York. I had the best job in the world. Yeah, I always thought so until this night. Sorry, Novus, just pass this point. Okay, three months this time, probably less than that. I know. All right, Mr. Reynolds, better get aboard. Goodbye. Good luck, Mr. Reynolds. Goodbye, Mrs. Reynolds. The lights of Miami twinkle below us. Then slowly faded, and we were free of the land. Will you come along? Come along to Russia, my first real objective. And against the roar of the plane motors, I try to remember that I have the best job in the world. Try to fight off the ache of homesickness. Try to forget that wonderful week at Miami Beach. Then, then Russia. No time to be homesick as I looked on the raw realities of the Russian war. Here, Mr. Reynolds, here is the city that was called Vyazma. This, this pile of rubble? Yes, 60,000 persons lived here once. There were 716 left when we recaptured Vyazma from the Germans. It's horrible. Yes. I've seen coventry in Plymouth, but nothing as bad as this. Yes. Will you walk around? Be careful of your footing. The smell of destruction hung heavily in the still air. There's nothing to compare with the sickening smell of a city that's been destroyed. The unwholesome smell of the killer lingers after he's gone. Vyazma was not killed because it was a military center. The Germans had gone far beyond accepted military practices. They had systematically murdered this city of Vyazma. There was a deathly silence. Old men and old women sat apathetically in the ruins of their homes. Talk to them of you wish, Mr. Reynolds. Hear their story. There are no secrets here in Vyazma. The bridge. There were centuries guarding the bridge. Men would come out of the woods starving and beg the centuries for food. The centuries would tell them to chop wood and then they would give them food. Then the centuries would say for the men to cross the bridge and then they would shoot them on the bridge. Fifty bodies I myself saw in the river below. By the railroad station where the Great Wooden Crosses when our soldiers came back they were looking for mines buried in the ground. They saw a soft earth there and they dug in the ground. They found the bodies of six hundred men and women and children. Many had been hanged or shot. Many had merely died of starvation. Is this true? Will you swear this is true? They looked at me a moment and shrugged their shoulders. Why should they be inventing such tales? It mattered nothing to them whether I believed their stories or not. But I did believe them. Vyazma was a city of sixty thousand inhabitants. At the time of its death only seven hundred and sixteen citizens were left. Let the world remember Vyazma. I went many places in Russia and talked to all kinds of people. I never met a Russian I didn't like. They're all in the war, men, women and children. What are they fighting for? They're fighting for what they had gained when war came. They want to go back and pick up where they left off. They're not fighting for any grand scheme of a better world. After years of bitter struggle the world was beginning to look pretty good to them before war came. I left Russia with high faith in her destiny. Rumors had reached us that a big operation was due in the Mediterranean. I thought it was high time I did some traveling with the American army. I headed for Algiers. What do you call this drink? We call that a blockbuster. Yeah, what's in it? Everything but horse liniment. Are you sure about that horse liniment? Yeah, it's hard to get in Algiers. Oh, now what are you doing? I'm fixing you up a ration card. Ration card? What for? Drinks. One ration card to a customer. Entitles you to 14 drinks a month. A month? A month. Oh, say, uh, won't you have something for yourself? No thanks. What name will I put down on the card? Quentin Reynolds. Quentin Reynolds. Hey, here you are. Thanks. Shake up another blockbuster and go ahead, have something for yourself.  Oh, that's all right.  Forget it. Okay. Might be nicer, you Mr. Reynolds. Here's looking at you. Good luck. Well, see you again. So long, Mr. Reynolds. Good afternoon. Oh, hello, Mr. Reynolds. My name is Dokes. I'd like a ration card, please. Hey, wait a minute. You were in here and got a card just a minute ago. It's spelled D-O-A-K-E-S. Joseph Dokes. Blockbuster, please, and take something for yourself. Listen, I can't do that. I, I, I'm... Oh, well, okay. I don't mind if I do, Mr. Dokes. Hey, Quinn. Oh, yeah? Well, I've got to Sicily. Sure. Come on in. Got a TT boat leaving in half an hour. Okay, I'll be right along. Going to Sicily, huh? Yeah. The radio says it's a pushover for our boys. Well, here's how, Mr. Reynolds. Uh, Mr. Dokes. Good luck. This, uh, liquor rationing, uh, it's tough, huh? It's, uh, it's war, pal. Might be tough. See you, old man. Man, when I would give for a bottle of beer, nice and cold with little bits of ice hanging on the bottle.  You'll never get your fingers around another bottle of beer. I'd settle for a Coke, a nice cold bottle of Coke, or six bottles of Coke and a bucket of ice. Well, maybe just a bucket of ice. Cut it out, will ya? Man, I've never been so hot in all my life. I've sat in bleaches at the St. Louis ballpark all during a double header in August. It gets pretty hot, but it's air conditioned compared to Hill 335. Yeah, yeah, I know. Hey, duck! Oh, that was close. You know, Steve? Steve? Steve! Here on the map, Hill 335, natives call it San Rosso Hill. It's two miles ahead, and two companies of the 45th are up there trying to retake it. Retake it, Colonel? Yes, they had it once today and had to withdraw. Oh. Of course, over in North Africa, they're probably saying we're having no trouble at all. Probably saying the same thing in Palermo. New York, too, for all I know. I don't know about New York, Colonel, but you're right about Palermo and North Africa. I've just come from there. 335 is just one hill, and we've got to take that before sundown. We've got to before we can take San Stefano and move on into Smith's and Messina. It's going to be a fight every inch of the way. It won't be a picnic. No. No, it won't be a picnic. And I wish everybody who thinks Sicily is a picnic right on that ridge, now with my boys. You seem much like a picnic there. Look, sir. They're running up a white plan. Where? Where do you see it, Sergeant? On the hill, sir. Straight ahead, see it? Yeah. Our artillery must have been giving them a lot of punishment. All right, Sergeant. We're moving up. Yes, sir. Come on. Come on. Come on. Yes? Yes. What? Oh, they did, huh? Well, why did they fall for a sucker play like that? Didn't they learn anything in Tunisia? Didn't they? Dirty rats. Something wrong? Oh, just a little incident of war. The Nazis ran up a white flag up there on the hill. Our men thought they were surrendering. They starved up the hill. The Germans opened with machine guns when they got on top of them. Oh, that's pretty rotten. Our men should have known better. They've seen the Nazi tricks in Tunis. They even used their own dead-for-booby traps and lobed our men when they tried to bury them. Yeah, but a flag of cruce is something. It's nothing. Did we lose many men on that one? Not many. Just 16. Just 16 American kids who weren't brought up to be professional murderers. Just 16 of the best kids and the finest soldiers I've ever seen. That's all. Well, the next 16 will be tougher to take. They learn fast. Well, well, I'd better go. I got to work on a story. Okay, Reynolds, but here's a little advance information for you. We'll take that hill by sundown. I guarantee that. Tell them about it. And just say it was a pushover. Five Jap warships with possible damage to a sixth. In Sicily, our troops continue to press forward almost without opposition. Today, American artillery blasted the Nazis from two ridges in the hills before San Stefano. And our infantry encountered no difficulty in advancing. It's obvious that American superiority is telling. Some experts are saying that Sicily is in the nature of a pushover for our side. The chances are you'll hear and read more expert opinions like that in the days that lie ahead, that it was a cinch. Well, when they do, I wish you'd think of that obscure hill 335 in the northeastern part of the Sicilian island and think of a white flag held up treacherously by the Germans. Am I insinuating that our guys are dopes, poor fighters? I am not, Chum. I came away from that one sector, but the impression that our army was as good as they come. I checked this notion with a brilliant British correspondent. You're right, Quent. They are good fighters, ruthless fighters when they have to be. And in an odd way, the best disciplined soldiers I ever saw. How do you mean that? They storm a town and have a difficult time with casualties. Then they walk in. But instead of getting tough for the inhabitants and with prisoners, what do they do? They share that chocolate and cigarettes, even with the prisoners, and they just beat us slaughter them when they think of their own casualties. Those boys of yours are great fighters. But above all, they are great men. Well, if you think I'm blindly, hopelessly impressed by and devoted to these kids of ours, if you think I'm prejudiced and completely lopsided on the subject of our American troops, you're absolutely right. In Sicily, we saw an American army come of age. Our kids who'd gone into Sicily gaily in the spirit of adventure now knew what they were fighting for. The white flag and the booby trap, the booby trap dead and taught them that the Germans were as bad as people at home thought the Japs were. And for soldiers, Chum, such knowledge is good to have. Mighty good. Messina fell and the Sicilian campaign was over. We headed back to Algiers. There was nothing to do at the moment, but it was worth that fricking holiday. Hello there. Back again, eh? Back again. Gonna be here long? Oh, I don't know. There seems to be a lull in the joint. Yeah. Well, what can I do for you? A blockbuster and a ration card. Well, uh, all right now, Mr. Reynolds, but remember only one card to a person for a month. Sure, sure. Say, uh, take something for yourself, huh? No, no, no. I couldn't. Oh, go ahead. Well, okay, Mr. Reynolds, but really, you gotta... The name is Abernathy. George Abernathy. I say. I say, old man. The wake up. The wake up. Huh, huh, huh? Oh, go away, will you? Oh, but really, I can't. The wake up. Oh, who the devil are you anyway? I'm the British Vice Council here. I've just arrived. They've given me this room. Sorry, old man. Who gave you this room? Why, the clock, of course. You mean they're putting me out? They can't do that to me. I'm an American war correspondent. They can't run the war without us. Oh, oh, sorry, old man. But I say, look here, it'll be quite all right with me if you want to stay another day, just until you find another room. Oh, well, very decent of you. Thanks, I'll take you up on that. I say, Bartendolle, Jeff, would you make out a ration card for my friend here? He's new, you know. No, he's got a card. That's Quentin Reynolds. No, no, no, no, no. His name's Gougatier. Isn't that right, old man? Uh, Jeffrey Gougatier. Of course, of course. Now, fix him a ration card like a good fellow. Sure, it's all right, Quint. Oh, of course, the consul and I are pals. All right, sir, you ought to do this, Quint. Well, hello there. Oh, hello there, Reynolds, old man. Consul, I want you to meet some friends of mine. John Steinbeck, America's greatest writer. I do. Clark Lee, international news service. John Nickabocker, Jack Belden, Lieutenant Fairbanks, and John Lardin. Oh, I see, but look here, Reynolds. Boys haven't been able to find a room consul. I told them you'd be delighted to have them stay here. No, but I say that's quite out of the question. I knew you wouldn't mind, Consul. Steinbeck has his own card. Just put your stuff down anyplace, fellas. I call this darn decent of a consul. Yeah, who says that we can't get along with the British? Sure, sit down, Consul, on the floor there. But I say, look here, chaps, this is supposed to be my room. You're going to be around long, John? Oh, not long, Quint. Just a matter of weeks. The consul was gained. After a while, he fell into the spirit of the thing. He even became accustomed to sleeping through our long, nocturnal sessions. Of course, occasionally, we had additional guests, and the consul didn't appear too enthusiastic when we awakened him at 4 a.m. to meet Bob Hope or some other visiting celebrity. These British. No sense of humor. Suddenly, the holiday was over. Our ship stood off the coast of Italy. It was D-Day and H-H hour was fast approaching. For months, more than 150,000 men had been training for this moment. They'd be getting nervous now, and they'd be worrying a bit, too. All soldiers worry, especially before their first combat. All men worry before H-H hour. Their chief worry is that they may be weak at a decisive moment. They're all so afraid of being afraid, forgetting that fear is as universal as hunger, and no one can escape it. I've never met a brave man and never expect to meet one. General Mark Clark told us of his plan. How do you like it? Oh, good Lord, sir. It's daring. Sure, it's daring. We're spitting right into the lion's mouth. We know it. We've considered several alternate plans, and this seems to be the only answer. Sir, do you expect any tactical or strategic surprise? Certainly not strategic surprise. German intelligence is pretty good. They know we want and need a port in Italy. Naples is the obvious port to go after. We could go after it from the beaches north of Naples, or go into Salerno as we're doing. I'm sure the Germans figure us to land at Salerno. We may get hurt, but you can't play with fire without the risk of burning your fingers. Suddenly from the north where the British divisions were landing came flashes of fierce light. And enemy coastal guns were in action. Long golden fingers of flame reached out from our three cruisers, and within 10 minutes the coastal batteries were silent again. The Navy had done its job. The British divisions continued their landing operations. Remember, oh, most compassionate Virgin Mary, that never was it known that anyone who fled to thy protection or sought thy intercession was left unaided. It was a service on deck at 4.30 in the afternoon. I think everyone there, and they were of all faiths, meant that prayer. Prayer is like a life belt we forget about until there's danger of drowning. Then we cling to it desperately. When danger threatens, prayers which you've forgotten come to mind. If you bombs drop close, if you shells scream overhead and quite instinctively, you find yourself praying and meaning it. Even complete unbelievers pray in tough spots.  D-Day was beautiful. The air was soft and the skies were clear except when the raiders came and the sky was pockmarked with ugly black bursts where shells from our anti-aircraft guns exploded. While the guns shattered, a radio broadcast came over the ship's loudspeaker system bringing news of the very action in which we were then engaged. On the whole, the operation in the Bay of Solano is going according to... There is some opposition, but our men have landed and beachheads have been established. Our air cover is keeping the Luftwaffe away. In fact, it may be said that the landings are being accomplished with a minimum of difficulty. So it's all a picnic, huh? Bologna. Yes, you know the story now. But maybe you don't quite realize how little like a picnic it all was. Sicily, taking just that one ridge of San Rosso. The landing at Bloody Solano, the bitter fight for yards of ground a day with every inch claiming tolls of American lives. The lives of American kids, the finest kids, the finest soldiers I've ever seen. Well, if you'll pardon one reporter for saying it, it's high time you began to do a little realizing. And here's the reason I say that. As I write this, I've been home about a month, home from my fourth journey to the wars. I'm resting and sipping beautiful drinks and dancing and asking the piano player to play our favorite tune. But I'm completely bewildered. I read columns of criticism of our war effort. It's been disheartening because when you first come home, you're so filled with pride that the great job America has done and is doing that you feel like waving a flag. You get so impatient with a snide petty criticism leveled at our leaders that you dive into the sport pages for relief. You've returned with the idea that we're at war with Germany and Japan. Well, after reading and listening to the talk, you might be pardoned for thinking we're at war with Great Britain or Russia. Or maybe the president of the United States. I know of no one in America except the parents and wives and children of the dead who has as yet been called upon to make any real sacrifice. The war hasn't touched most of us yet, not as it has the people of Russia and Britain. Another thing, it's a shock to anyone returning from the front to hear people speak of the German army with contempt. Our people for some strange reason fear and hate the Japs but dismiss the Germans casually. It's merely a matter of mopping up now, they tell you. Well, our combat generals think the German army is still tough. They don't think we can lose this war but they don't yet know exactly how we'll win it. Neither do I. Once we really take Italy and have bases in northern Italy, the real job of invading Germany will come. The fighting of the past months has been the prelude. Now with our armies poised for the invasion on the west, the real show is about to start. The actors have learned their lines. The dress rehearsal has been held. The orchestra of war has played the overture. The play is about to begin. The curtain rises. You've just heard another program in the series Words at War. Tonight, portions of Quentin Reynolds' current bestseller, The Curtain Rises. The radio adaptation was by Gerald Holland. Quentin Reynolds was played by Roland Winters. The cast included Abbey Lewis, Floyd Buckley, James Bowles, Ralph Sedan, Joseph Boland, Stotz Cotsworth, Norman Lloyd, and Arthur Elmer. The music was arranged and played by William Meader and the production was under the direction of Anton M. Leder. Be sure to listen next week when Words at War presents an adaptation of another great war book. Words at War is brought to you by the National Broadcasting Company Independent Stations, affiliated with the NBC Network, and is presented in cooperation with the Council on Books and Wartime. Jack Costello speaking, this is the National Broadcasting Company.