Who do you see as that inspirational figure that represents your generation? Like, you can go out there and say, that could be my president. I support President Trump because he represents freedom, freedom, freedom. I don't think we're tough on crime enough. In Texas, I feel like they just use a rare gem. That's the way that I feel about it.  Perfect. Like, my dream is to be a mom, like, is to be a wife. Like, that's what I want. I mean, when men hear that, it's like, they want that. I think when someone enters into any contractual agreement, such as taking out loans for college, there's an obligation to pay that back. COVID still exists in California, apparently. The Republican Party is well aware of the fact that young voters pose an obstacle to their electoral chances in the future, and that problem is only going to get worse, because 18 to 29-year-olds aren't just more progressive than older generations. They're actually getting more progressive over time. So this Harvard Youth poll finds that young people have actually become more progressive when it comes to several issues since Donald Trump's election in 2016, and as Greg Sargent of The Washington Post explains, demographer William Frey and his colleagues calculate that by the 2036 presidential race, Gen Z will represent 35% of eligible voters. They're growing up in a 21st century America that's far more diverse, inclusive, and globally connected than the 1950s and 1960s America of the GOP's base, Frey told me. Quote, they're going to shun the Republican Party as they get older. Exactly. So if this trend continues, then that will spell doom for the Republican Party. So they know that they have to respond, and they could respond in one of three ways. First of all, they can complain and call for the voting age to be raised to 21 or even 25 if you're presidential candidate Vivek Ramaswamy. But that wouldn't be very popular. In fact, Vivek's own staff objects to the idea, but that is one response. They could also try to appeal to voters directly by doing voter outreach. Now, the way that they go about this can range. They can try to make a policy appeal or try to pander, a la fellow kids, you know, make it seem as if conservatism is hip and cool. But they don't necessarily have to change anything per se, but just the mere attempt that they are trying to reach out to young voters and say, hey, we want your vote. That is one way to respond.  I can't even say that with a straight face. We all know that that's completely out of the question, which leaves them with the two former options. And since the 26th Amendment to the U.S. Constitution bars age-based restrictions on voting once you're over 18, well, that first response isn't actually a real option for them either, which means that they're left with one choice. They've got a pander and that is exactly what they are officially trying to do. So there's been a couple of examples of right-wing propagandists trying to directly reach out to young voters. For example, Fox Business host Maria Bartiroma hosted a Young Conservatives Week where she brought on young conservatives like Tommy Loren to talk about young people problems. Also, Fox News host Lawrence Jones hosted several panels with young voters. And Alex Clark of Turning Point USA hosted a cute servitive panel where they made an appeal to young women. And that was very, very interesting. But so far, based on what I've seen and I've watched all of these videos, to say that their outreach to young people is not going well would be the understatement of the century. So we're going to look at a couple of examples here and you're going to see what I mean. So the first being the cute servitive panel by Turning Point USA's Alex Clark. This entire thing felt like a sigh up to me to convince young conservative women that the way that they can attract boys perhaps the best way to attract the best boys is to be conservative. And the way that I'm setting this up makes it seem a lot better than it is in actuality because this was incredibly condescending and patronizing.  But just watch the way that they make this appeal to young women and say, hey, this is why you should be conservative. Let me ask you guys something.  Like, are they like, you're conservative? You're posting all of these conservative beliefs?  Because some of you aren't old enough to drink yet.  And I say, oh, I work in politics. Oh, so what does that mean? I say, I'm conservative. They flock to me. They love it. They love it. They'll gather their friends around the blue. This girl says she's pro-life. And then they want to have a whole discussion about it. So it plays well for me. So I'm curious, being younger, how it plays for you. It's definitely like one of two extremes. Because in California, it's either like, I can't believe you don't want to split the check. I can't believe you don't want to take care of your man, but like lead the relationship. Everyone is very, at least in my area, against religion, against just general like the 10 commandments, those kinds of conservative values and religious values are having a faith at all. When men tend to hear that I'm conservative, they run away just as fast as the girls. But when I go out of state, it's completely opposite reaction. So you need to live in California. Do high school guys bring up that you are really into politics? Usually they're into like fishing and hunting. Do you think they find you intimidating? I think so, possibly. Yeah, I think all of us have been described as intimidating. Really? Yeah. I have too. Or too opinionated or it's intimidating because I already have everything figured out. I'm like, well, you got to catch up, you got a lot to learn. In Texas, I feel like they just see you as a rare gem. That's the way that I feel about it.  Perfect. Because I'm very upfront about that. Like my dream is to be a mom, is to be a wife. That's what I want. When men hear that, they want that.  No, you don't hear that anymore. Is it only career? You heard it here first, ladies. If you want to find yourself a good man, just forego any career ambitions and let them know that you want to be a tradwife and you want to be in the kitchen barefoot making them sandwiches for the rest of your life. And you also don't want to go to college and get yourself an education and you can take it from these ladies that that's a bad decision because three out of four of them who are in college say that college is bad. Now you're in medical school, so this is different. So this is different.  Do you feel like college has been a waste of time? Yes. Would you have still gone to college? Yes and no. So I have to really work hard in school. I'm more creative and I can do anything else. But when you put like a history textbook in front of me, I have to really, really put in the work in order to get like good grades and everything. But when I was a freshman, I actually got sent home for 25 days because a person in my class tested positive for COVID and my professor called me on for the whole entire class and he said, oh, well, you're not a vaccine, just go home. I'm a politics and law major, so I want to do something in the political world and I'm going to a left-leaning university. I'm not learning anything. I like when I go to the Leadership Institute conferences in here, like training point conferences, that's where I learn.  I'm literally not learning anything, but I'm still in it for some reason. But don't make my mistake. You definitely shouldn't go to college, but I'm going to remain in college. But don't go to college because you know, you don't want to turn out like these liberal college educated folk here and end up voting Democrat. It's just so incredibly patronizing and insufferable. And if I were a young woman, I would be very pissed off and insulted if I saw that segment because you're starting to see the general trend here, right? They're trying to market trad con values to young women in particular by trying to make it seem as if, hey, young women, they only care about getting boys, so you can get a boy if you're a traditional conservative woman. And the way that it seems like they're trying to go about this is by getting other young people to preach about the benefits of traditional conservatism. Because I think that they're under the impression that young people will succumb to peer pressure or something, and if they can get conservatism to seem like a hip new trend that young people are all embracing, then maybe others will want to jump on the bandwagon too. I mean, it's difficult to sell, though, which is a problem for them because conservatism is inherently lame and uncool and morally bankrupt, and they'd have an easier time selling salt to a slug which leaves them looking desperate and out of touch as they did here. So they're not only pitching traditional conservative values to young women, however, they're also reinforcing the narrative that it's not just good to be conservative, but it's the only good option for young women and all other women who are not conservative are sluts. I've been told that it is absolutely impossible in an anomaly today for there to be a woman who is under 25 years old, unvaccinated, does not have an only fans and has a body count less than 10. True or false? True. True. It's almost impossible to find? Oh, it's so impossible. Yeah.  I'm going to put a ring on it so fast. And I think the best part of coming on like turning point conventions and all these conventions, because we've been traveling to it for the past six weeks, different conventions, and I think it's just great because we're all the same here. I don't have to worry about feeling like, we all dress adorable. No one dresses like the way that they shouldn't dress. I feel like that's why we also like, guys are like, wait, that one's different over there. Like she's dressed like not with her whole skin out. Like, you know, her stuff's not sticking out, like everything. Back at home in New Jersey, like if you go out like you're like half naked, which is like, why? And then women get upset when they put themselves on display and they get the reaction from men like that. And it's like, obviously, you're literally displaying yourself like that. You're going to receive that. You can't dress like that and not expect a reaction. That's as simple as it gets. If you do, then just you can't walk around and get offended or mad or upset or angry because someone responds to that.  Honestly, watching that almost gave me a migraine and seeing it again is just so triggering because it is insulting to think that they believe these young women are going to be able to bring in other young women into conservatism by basically slut-shaming their peers.  We're the only peer-good ones.  I mean, they're basically saying here, if you are harassed by men for dressing a certain way, don't blame the man, blame the woman here because you're asking for it. I mean, I know boomers who would find that worldview antiquated and morally egregious because it is. Who thinks this way?  They actually think that is going to bring in young women to conservatism and not just any conservatism. We're not talking about libertarianism. We're talking about traditional conservatism.  It's just, it is insane to me. So this is why I say their attempt to appeal to young people, not going that well. But apparently they think that's going to make conservatism look good to young women. All right.  Now, we're going to come back to the cute servitives in a moment. I can't believe I said that out loud. Cute servitives is the worst word I've ever heard or said, but I want to get to a different video because there's another trick that right-wing propagandists use to appeal to young people. And it's an appeal to their very real sense of disillusionment, which is a better strategy, right? But it's their sense of disillusionment with the Democratic Party, which exists because young people are indeed dissatisfied with Biden and the Democratic Party. And so what they'll do is they'll have other young people also dissolution with Democrats, pitch Republicans as the alternative. So here's how some ex-democrat millennials responded when Fox News' Lawrence Jones asked them what they're looking for in a candidate. Lydia, why did you leave the Democratic Party? Yeah, that isn't not the million-dollar question. I left the Democrat Party when I was 24 years old. I voted for Obama twice. It really began with conversations at work with coworkers, and then it led to me just seeing the bias in TV shows like The View and Late Night TV. And then I just at some point realized I no longer support these values. The Democrat Party is standing for something that I no longer or had always had in my in my culture the way I was raised. I just didn't support that anymore, and the Republican Party supported those values more closely. What about you, Sydney? Why did you leave the Democratic Party? Yeah, so when I was in college that was the first time that I voted is when Donald Trump won the election, and on Smith it was it's a women's college. So the whole campus was in mourning because Hillary Clinton didn't win the election. So it was a stark difference between then and 2020 when I had a lot of time on my hands just like everybody else, and I really started to look into the Democrats and I realized that none of my values were aligned with them, and a lot of my values actually resembled that of the Republicans.  You know, I too was once a Democrat, but then I watched the view, and then I saw all of these triggered liberals on college campuses and thought, you know what, liberals are a little bit cringe, so I think I'm going to abandon my entire world view all of the policy positions that I support and vote for a party that is going to let the planet cook us alive. That seems reasonable. I mean, it's just, it's so patronizing that they think young people will hear these stories and think that they didn't already form coherent political opinions based on serious issues.  However, to his credit, Lawrence did speak to a lot of voters in early primary states, and for some reason, you know, the people that they tend to find don't really have the same priorities as most young people that I've talked to, right? But I mean, he's still talking to a lot of different people, but let's hear what they really care about. What about you? What's the number one issue? I would say immigration as a whole, both illegal and legal. Free speech is a big issue, especially on college campuses, with how conservative students are treated. Well, there's a lot of issues right now, but I'd say the most important would be the deep state. Broken families is probably at the forefront, and I think that stems from this war on masculinity that we've been seeing. National security is a big ticket item for me, and I pay attention to what candidates are saying about it. I'm a pro-life Democrat, and I've been... Do they still exist? We still exist. We still exist. It's so interesting that you have that point of view because there's a lot of polling that suggests that Republicans should stay away from that issue because it could hurt them, and you don't believe so. These are human beings being killed in our communities every day, and if there's any candidate on either side of the political aisle that wants my vote, they're going to have to face the abortion issue you had on. It's impressive that they managed to find a Nazi and an anti-abortion Democrat for the same panel. How do they do that? It's honestly genuinely impressive, and I also find it funny how they tried to gaslight Democratic Party politicians on the issue of abortion and implied that they're going to have to be a little bit more anti-abortion to win over young people like that guy. Yeah, because he's definitely representative of all young Democratic Party voters, and that strategy has worked out so well for Republicans, right? Now, despite the unbearable level of dumb fuckery from those panelists, when Lawrence talked to young people in New Hampshire, believe it or not, their priorities were much more substantive, although some of the concerns that they expressed were predictably bizarre. Are there any issues that Gen Z cares about that the average politician does not and you want them to focus more on it? There aren't reforming gun policies. They're not working for their best interests. I think that there's a level of I'm going to take this into my own hands. I'm going to do what I need to do to survive. Is that right? Absolutely not. I know for one, I didn't see people robbing stores in California day in and day out without any repercussions under Donald Trump's presidency. I think that supporting and protecting LGBTQ plus rights is very important to me. The content that's being dispersed on social media, it really seems that a lot of this content is un-American and we have this crisis where students are becoming less and less patriotic and they learn to hate their country instead of recognizing that America can be made better. I'm sorry, but addressing how young people hate America is at one that can be solved by a policy.  But you actually did hear some real issues sprinkled in there, right? And before that, all of the panelists talked about the cost of living and the housing market and how difficult it is for young people to buy a house. The number one issue is cost of living. If things keep going the way they're going, aren't going to be able to afford a home because the cost of direct housing a lot of people in my age group can't afford to buy homes. We're finding that it's just harder and harder to keep up. So those are actually real issues that affect young people in a very real way. And I'm showing you a lot of negative, but to be fair to Laurence Jones, these panels did include other people who are much more intelligent and I think more representative of the average young voter. However, these panels are always filled with people who just I think aren't representative samples for young people. I think that there's going to be a lot of progressive young people and then there's going to be a lot of folks that are kind of in the middle, but there's going to be very few conservative, boomer-esque young people. But, you know, if you watch these panels, you'd get the impression that they're so common because they're overrepresented, but that's not the case. But nonetheless, it is nice to see real issues that affect young people actually brought up. Now, on Maria Bartiramo's show, this was something that two of her guests brought up as well, which was actually really great to see. So, a lot of young people don't want to rent anymore. They would like to buy a home. They would like to start families, but the problem is they cannot afford a down payment.  Their groceries are so high. Their gas bills are so high. So, they can't afford any of this. They're living at home with mom and dad. That's not the way any young people want to live. Young Americans are really feeling the pinch. The credit card debt in this nation has never been higher, and that burden sits on the backs of millennial Americans and Generation Z Americans. They're burdened by mountains of student debt as well, and they cannot afford to purchase a home with mortgage rates at 7-8%.  And that right there is precisely it. So, we have a situation where surprisingly the pundits are specifically speaking to issues that young people care about. But the problem is that their acknowledgement of said issues is not accompanied with policy solutions. There's no talk of raising the minimum wage, rent control, or god forbid public housing. The implied solution here is to vote Republicans and things will magically get better because since things are bad under Biden well the solution is obviously to vote Biden out and vote a Republican in even if they support zero policies that will actually improve your life. So, it's an analysis that is not convincing because it's so intellectually shallow that you don't have to be that savvy to see through the bullshit, right? But I mean, they're at least pandering, right? They're trying. They're actually talking about real problems, but identifying issues with zero fixes is not going to convince young people. They are smarter than that.  I remember a young person calling me and saying, oh, I'm so excited that I'm going to forgive all of my student debt. I mean, wasn't that a promise that this president made to young people and they believed it so they came out and voted for him? It's a false promise that the Supreme Court only rejected that. Right. They only rejected that idea. It may have been a false promise, but it worked, Caroline. It brought young people out even if he knew it was unconstitutional. But yes, Maria, that was before young Americans and all Americans were feeling the real pinch in their pocketbooks. I think it's also a little bit insulting that young people are believed to only really care about their debts being forgiven and getting freebie. Says the person with the net worth of $3 million and probably no student debt. See, this is what I mean.   He does have the authority to cancel student debt and he should have canceled it all so that way there was no time for the GOP to challenge it.  That's not his fault and young people know that that's not his fault. But like 85% of college students rightfully blame the Supreme Court and Republicans, not Joe Biden. And if they really believed that it was unconstitutional, why not run on legislation to cancel it and get it done the constitutional way? It's because they don't actually want to help us. They're just pandering and that's it.  But Tommy Loren and Maria Bartiramo almost sounded sympathetic there, especially when they opposed the way that they talk about student debt to the way that other young people talk about student debt, because I think that it's really unwise for Fox News hosts to be very hostile when talking about this very popular policy issue that young people want, especially when they're trying to appeal to them. But the way that other young people talk about this, I mean it's a whole different story.   I love it. I've been working through college to try and keep afloat, but I think it would end up being a huge burden on the taxpayer and after I graduate that will be subsequently me and all of my peers. So I think college is definitely way too expensive. It's inflated. It's absolutely ridiculous but having it forgiven would just put burden on the taxpayers and in the long run I think it'll do more harm. I think when someone enters into any contract contractual agreement such as taking out loans for college there's an obligation to pay that back. For giving student loans I would try to keep that as a minimum because it's in the end it does fall on the taxpayer. The taxpayer didn't take out the loan.   The taxpayer also didn't choose to take out PPP loans but yet we had to foot the bill for that and you don't seem to have a problem with it. Funny how that works right? So then what's the solution?   That's the point that they tried to drive home with the acute servitive panel. So we're told that we live in a meritocracy and even though times are tough we can still make it if we work hard enough.  Yet they expect your vote. It's honestly insane right but to their credit the fact that they brought up actual issues even if there's no solutions was good to see right? Now I find it a little bit interesting that these zoomers and millennials that they bring on so many of them if not most of them conspicuously sound a lot like conservative boomers who watch Fox News and you know they're out there right but these types of young people are not that common as Fox News wants you to believe. Who do you see as that inspirational figure that represents your generation? Like you can go out there and say that could be my president. I support President Trump because he represents freedom. I don't think we're tough on crime enough I mean you got all these attorney generals and DA's who don't prosecute these violent criminals and they're back out on the streets within a week. I think being soft on crime is what's led to more crime when you're hard on it and you know that there's ramifications for certain behavior it is a strong deterrent for future such behavior. I have a lot of experience being censored so I am normally not able to gain that much attention on social media. That's definitely been a challenge for myself and with my school. I got censored for talking about the vaccine which is one of my main missions it's to expose and talk about medical transparency because that's one of the most things that I would say are not talked about at all. COVID still exists in California apparently. I'm convinced that all of these young people had their brains replaced with Fox News NPC dialogue options programmed by an 80 year old Fox News loyalist.  Maybe this is cognitive dissonance or cope but I feel like they can't even be serious. They've got to be trolling. They're saying what they need to say to get on TV and they know what Fox News wants to hear so they're saying what Fox News wants.  He couldn't possibly represent our generation if his life depended on it.  But the reason why they platform these types of young people in particular is to give you the impression that the Republican party has actually brought in its appeal to the point where a lot of young people support them. And you know if you happen to see that statement and you're under 85 then maybe you'll realize that it's not that weird to be young and conservative. In fact it's cool to sound like your grandparents or your racist Facebook uncle being a conservative it's actually kind of hip and cool because there are other youngsters who are very conservative. I mean that's kind of the subtext. That's how they're trying to subtly sell it to you right and they're not very explicit here but that's the takeaway if you watch all of these segments. But the problem is that they want to make conservatism sound like a bitch and new trend for youngsters while simultaneously complaining about how nobody likes them. Specifically because they're conservative and conservatism is insufferable.  People will stop and scream at us saying you're not welcome here they're cuss at you. People will look at you in class and storm out in just an anger.  And that was Jasmine being nice. This past year in particular I don't know what switch flipped but the amount of hate that was felt in our conservative and republican groups was heartbreaking. I don't even know how to describe it. Unbearable. Unbearable. I post one turning point thing. I lose a hundred followers. But when you post about abortion or about something else I don't know, follow you and just scroll past. I've lost so many followers about being vocal and social media. So maybe before I used to post myself a lot and I got so many followers and things like that and then once I started being vocal about my political beliefs I lost so many followers.  And if the world is with me I know I'm not with God. So if I'm getting attacked by the world I know I'm doing right by God.   So I mean they're not doing a very good job of selling it because that is contradictory, right? When you see an advertisement for a particular clothing brand the goal is to make those people look cool, right?  But that's kind of the pitch here that they're making to young people and there is so much more clips that I want to show you but if we continue to talk about this then this would be a feature length film but I mean if you have time check out the cute servatives excuse me panel in particular because the anti-vax comments there were so fucking unhinged and deranged and genuinely shocking but I mean I think we've seen enough footage to get a sense of the overall strategy that Republicans have deployed to attract young voters and even though wading through the dumb fuckery in these videos nearly gave me a migraine I'm glad that I did it nonetheless because I do feel a lot more confident that the Republican party at least in the short term isn't going to be able to win young people over if they keep going about it in this way young people are smart they don't just want to be heard and feel seen they actually want you to stop being evil and they want you to fight for policies that materially benefit them but even though right wing propaganda isn't maybe that effective right now Republicans are playing the long game which is why they're going after public education so harshly in certain states so I mean it is important to reassess the situation in a couple of years but at least for now their hello fellow kid shtick is pathetic and patronizing and I promise you it's not going to attract young voters


Section III of the Heidelberg Catechism. This is a LibriVox recording. All LibriVox recordings are in the public domain. For more information or to volunteer, please visit LibriVox.org. The Heidelberg Catechism by Zacharias Ursinis and Kaspar Olavianis. Section III. The Third Part of Thankfulness. 32 Lourdes Day Question 86. Since then we are delivered from our misery merely of grace through Christ, without any merit of ours. Why must we still do good works? Answer. Because Christ, having redeemed and delivered us by His blood, also renews us by His Holy Spirit after His own image. That so we may testify by the whole of our conduct our gratitude to God for His blessings, A, and that He may be praised by us, B, also that everyone may be assured in Himself of His faith, C, by the fruits thereof, and that by our godly conversation others may be gained to Christ, D. A. Romans 6-13, Romans 12-1-2, 1 Peter 2-5-9-10, 1 Corinthians 6-20. B. Matthew 5-16, 1 Peter 2-12, 1 Peter 1-6-7. C. 2 Peter 1-10, Matthew 7-17, Galatians 5-6-22-23. D. 1 Peter 3-1-2, Romans 14-19. Question 87. Cannot they then be saved who, continuing in their wicked and ungrateful lives, are not converted to God? Answer. By no means, for the Holy Scripture declares that no unchaste person, idolater, adulterer, thief, covetous man, drunkard, slanderer, robber, or any such like shall inherit the kingdom of God, A. A. 1 Corinthians 6-9-10, Ephesians 5-5-6, 1 John 3-14, 33 L. Question 88. Of how many parts does the true conversion of man consist? Answer. Of two parts of the mortification of the old and the quickening of the new man, A. A. Romans 6-1-4-6, Ephesians 4-22-24, Colossians 3-5-10, 1 Corinthians 5-7, 2 Corinthians 7-10. Question 89. What is the mortification of the old man? Answer. It is a sincere sorrow of heart that we have provoked God by our sins, and more and more to hate and flee from them, A. A. Romans 8-13, Joel 2-13, Hosea 6-1. Question 90. What is the quickening of the new man? Answer. It is a sincere joy of heart in God through Christ, A. And with love and delight to live according to the will of God in all good works, B. A. Romans 5-1, Romans 14-17, Isaiah 57-15, B. Romans 6-10-11, Galatians 2-20. Question 91. But what are good works? Answer. Only those which proceed from a true faith, A. Are performed according to the law of God, B. And to his glory, C. And not such as are founded on our imaginations or the institutions of men, D. A. Romans 14-23, B. Leviticus 18-4, 1 Samuel 15-22, Ephesians 2-10, C. 1 Corinthians 10-31, D. Deuteronomy 12-32, Ezekiel 20-18 and 19, Isaiah 29-13, Matthew 15-7-9. 34. Lord's Day. Question 92. What is the law of God? Answer. God spake all these words, Exodus 20-1-17, and Deuteronomy 5-6-21, saying, I am the Lord thy God, which have brought thee out of the land of Egypt, out of the house of bondage. First commandment.  Second commandment. Thou shalt not make unto thee any graven image, nor any likeness of anything that is in heaven above, or that is in the earth beneath, or that is in the water under the earth. Thou shalt not bow down thyself to them, nor serve them, for I the Lord thy God am a jealous God, visiting the iniquity of the fathers upon the children unto the third and fourth generation of them that hate me, and showing mercy unto thousands of them that love me and keep my commandments. Third commandment. Thou shalt not take the name of the Lord thy God in vain, for the Lord will not hold him guiltless that taketh his name in vain. Fourth commandment. Remember the Sabbath day to keep it holy. Six days shalt thou labor and do all thy work, but the seventh day is the Sabbath of the Lord thy God. In it thou shalt not do any work, thou, nor thy son, nor thy daughter, thy manservant, nor thy maidservant, nor thy cattle, nor thy stranger that is within thy gates. For in six days the Lord made heaven and earth, the sea, and all that in them is, and rested the seventh day, wherefore the Lord blessed the Sabbath day and hallowed it. Fifth commandment. Honor thy father and thy mother, that thy days may be long upon the land which the Lord thy God giveeth thee. Sixth commandment. Thou shalt not kill. Seventh commandment.  Eighth commandment. Thou shalt not steal. Ninth commandment. Thou shalt not bear false witness against thy neighbor. Tenth commandment. Thou shalt not covet thy neighbor's house.  Question 93. How are these commandments divided? Answer. Into two tables. A. The first of which teaches us how we must behave towards God. The second, what duties we owe to our neighbor. B. A. Exodus 34-28, Deuteronomy 4-13, Deuteronomy 10-3-4. B. Matthew 22-37-40. Question 94. What does God enjoin in the first commandment? Answer. That I, as sincerely as I desire the salvation of my own soul, avoid and flee from all idolatry. A. Sorcery, soothsaying, superstition. B. Invocation of saints or any other creatures. C. And learn rightly to know the only true God. D. Trust in Him alone. E. With humility. F. And patience. Submit to Him. G. Expect all good things from Him only. H. Love. I. Fear. J. And glorify Him with my whole heart. K. So that I renounce and forsake all creatures, rather than commit even the least thing contrary to His will. A. 1 John 5-21, 1 Corinthians 6-9-10, 1 Corinthians 10-7-14. B. Leviticus 19-31, Deuteronomy 18-9-12. C. Matthew 4-10, Revelation 19-10, Revelation 22-8-9. D. John 17-3, E. Jeremiah 17-5-7, F. 1 Peter 5-5-6, G. Hebrews 10-36, Colossians 111, Romans 5-3-4, 1 Corinthians 10-10, Philippians 2-14. H. Psalm 104-27-30, Isaiah 45-7, James 117. I. Deuteronomy 6-5, Matthew 22-37. J. Deuteronomy 6-2, Psalm 111-10, Proverbs 1-7, Proverbs 9-10, Matthew 10-28. K. Matthew 4-10, Deuteronomy 10-20-21. L. Matthew 5-29-30, Matthew 10-37, Acts 5-29. Question 95. What is idolatry? Answer. Idolatry is, instead of, or besides that one true God who has manifested Himself in His Word, to contrive or have any other object in which men place their trust. A. Question 96. What does God require in the Second Commandment? Answer. That we in no wise represent God by images, A. Nor worship Him in any other way than He has commanded in His Word, B. A. Deuteronomy 4-15-19, Isaiah 40-18-25, Romans 1-23-24, Acts 17-29. B. First Samuel 15-23, Deuteronomy 12-30-32, Matthew 15-9. Question 97. Are images then not at all to be made? Answer. God neither can nor may be represented by any means, A. But as to creatures, though they may be represented, yet God forbids to make or have any resemblance of them either in order to worship them or to serve God by them, B. A. Isaiah 40-25, B. Exodus 23-24-25, Exodus 34-13-14-17, Numbers 33-52, Deuteronomy 7-5, Deuteronomy 12-3, Deuteronomy 16-21, 2 Kings 18-3-4. Question 98. But may not images be tolerated in the churches as books to the laity? Answer. No.  But by the lively preaching of His Word, B. A. Jeremiah 10-8, Habakkuk 2-18-19, B. Romans 10-14-15-17, 2 Peter 1-19, 2 Timothy 3-16-17, 36 Lords Day. Question 99. What is required in the Third Commandment? Answer. That we, not only by cursing, A, or purgery, B, but also by rash swearing, C, must not profane or abuse the name of God, nor by silence or connivance be partakers of these horrible sins in others, D. And briefly, that we use the Holy Name of God no otherwise than with fear and reverence, E, so that He may be rightly confessed, F, and worshipped by us, G, and be glorified in all our words and works, H. A. Leviticus 24-11-16, B. Leviticus 19-12, C. Matthew 5-37, James 5-12, D. Leviticus 5-1, Proverbs 29-24, E. Jeremiah 4-2, Isaiah 45-23, F. Romans 10-9-10, Matthew 10-32, G. Psalm 50-15, 1 Timothy 2-8, H. Romans 2-24, 1 Timothy 6-1, Colossians 3-16-17. Question 100. Is then the profaning of God's name by swearing and cursing so heinous a sin that His wrath is kindled against those who do not endeavor as much as in them lies to prevent and forbid such cursing and swearing? Answer. It undoubtedly is, A, for there is no sin greater or more provoking to God than the profaning of His name, and therefore He has commanded this sin to be punished with death, B. A. Proverbs 29-24, Leviticus 5-1, B. Leviticus 24-15 and 16, 37, Lord's Day. Question 101. May we then swear religiously by the name of God? Answer. Yes, either when the magistrates demanded of the subjects or when necessity requires us thereby to confirm a fidelity and truth to the glory of God and for the safety of our neighbor, for such an oath is founded on God's word, A, and therefore was justly used by the saints both in the Old and New Testament, B. A. Deuteronomy 6-13, Deuteronomy 10-20, Isaiah 48-1, Hebrews 6-16, B. Genesis 21-24, Genesis 31-53 and 54, Joshua 9-15 and 19, 1 Samuel 24-22, 2 Samuel 3-35, 1 Kings 1-28-30, Romans 1-9, 2 Corinthians 1-23. Question 102. May we also swear by saints or any other creatures? Answer. No, for a lawful oath is calling upon God as the only one who knows the heart that He will bear witness to the truth and punish me if I swear falsely, A, which honor is due to no creature. B. A, 2 Corinthians 1-23, Romans 9-1, B, Matthew 5-34-36, James 5-12, 38 Lord's Day. Question 103. What does God require in the Fourth Commandment? Answer. First, that the ministry of the gospel and the schools be maintained, A, and that I, especially on the Sabbath, that is, on the day of rest, diligently frequent the Church of God, B, to hear His word, C, to use the sacraments, D, publicly to call upon the Lord, E, and contribute to the relief of the poor, F. Secondly, that all the days of my life I cease from my evil works, and yield myself to the Lord to work by His Holy Spirit in me, and thus begin in this life the eternal Sabbath, G. A. Titus 1-5, 2 Timothy 3, 14 and 15, 1 Timothy 5-17, 1 Corinthians 9, 11-13 and 14, 2 Timothy 2-2, B, Psalm 40, 10 and 11, Psalm 68-27, Acts 2, 42 and 46, C, 1 Timothy 4, 13 and 19, 1 Corinthians 14, 29 and 31, D, 1 Corinthians 11, 33, E, 1 Timothy 2, 1-3 and 8-11, 1 Corinthians 14, 16, F, 1 Corinthians 16, 2, G, Isaiah 66, 23, 39, Lord's Day. Question 104. What does God require in the Fifth Commandment? Answer. That I show all honor, love and fidelity to my father and mother, and all in authority over me, and submit myself to their good instruction and correction with due obedience, A, and also patiently bear with their weaknesses and infirmities, B, since it pleases God to govern us by their hand, C. A. Ephesians 5-22, Ephesians 6-1-5, Colossians 3-18 and 20-24, Proverbs 1-8, Proverbs 4-1, Proverbs 15-20, Proverbs 20-20, Exodus 21-17, Romans 13-1-7, B, Proverbs 23-22, Genesis 9-24 and 25, 1 Peter 2-18, C, Ephesians 6-4 and 9, Colossians 3-19 to 21, Romans 13-2 and 3, Matthew 22-21. 40, Lord's Day. Question 105. What does God require in the Sixth Commandment? Answer. That neither in thoughts nor words nor gestures, much less in deeds, I dishonor, hate, wound, or kill my neighbor by myself or by another, A. But that I lay aside all desire of revenge, B. Also that I hurt not myself, nor willfully expose myself to any danger, C. Wherefore also the magistrate is armed with the sword to prevent murder, D. A. Matthew 5-21 and 22, Matthew 26-52, Genesis 9-6. B. Ephesians 4-26, Romans 12-19, Matthew 5-25, Matthew 18-35. C. Romans 13-14, Colossians 2-23, Matthew 4-7. D. Genesis 9-6, Exodus 21-14, Matthew 26-52, Romans 13-4. Question 106. But this commandment seems only to speak of murder. Answer. In forbidding murder, God teaches us that He abhors the causes thereof, such as envy, A., hatred, B., anger, C., and desire of revenge, and that He accounts all these as murder, D. A. Proverbs 14-30, Romans 129, B., 1 John 2-9 and 11. C. James 120, Galatians 5-19 and 21, D., 1 John 3-15. Question 107. But is it enough that we do not kill any man in the manner mentioned above? Answer. No. For when God forbids envy, hatred, and anger, He commands us to love our neighbor as ourselves, A., to show patience, peace, meekness, mercy, and all kindness towards Him, B., and to prevent His hurt as much as in us lies, C., and that we do good even to our enemies, D. A. Matthew 7-12, Matthew 22-39, Romans 12-10. B. Ephesians 4-2, Galatians 6-1 and 2, Matthew 5-5-7 and 9, Romans 12-18, Luke 6-36, 1 Peter 3-8, Colossians 3-12, Romans 12-10 and 15. C. Exodus 23-5, D., Matthew 5-44 and 45, Romans 12-20 and 21. 41. Lord's Day. Question 108. What does the seventh commandment teach us? Answer. That all uncleanness is a curse of God, A., and that therefore we must with all our hearts detest the same, B., and live chastely and peacefully. Contemporately, C., whether in holy wedlock or in single life, D. A., Leviticus 18-27 and 28, B., Jude 1-23, C., 1 Thessalonians 4-3-5, D., Hebrews 13-4, 1 Corinthians 7-7 through 9 and 27. Question 109. Does God forbid in this commandment only adultery and such like gross sins? Answer. Since both our body and soul are temples of the Holy Ghost, He commands us to preserve them pure and holy. Therefore He forbids all unchaste actions, gestures, words, A., thoughts, desires, B., and whatever can entice men there to, C. A., Ephesians 5-3 and 4, 1 Corinthians 6-18 to 20, B., Matthew 5-27 and 28, C., Ephesians 5-18, 1 Corinthians 15-33. 42. Lord's Day. Question 110. What does God forbid in the eighth commandment? Answer. God forbids not only those thefts, A., and robberies, B., which are punishable by the magistrate, but He comprehends under the name of theft all wicked tricks and devices whereby we design to appropriate to ourselves the goods which belong to our neighbor, C. Whether it be by force or under the appearance of right, as by unjust weights, L., measures, fraudulent merchandise, D., false coins, usury, E., or by any other way forbidden by God, as also all covetousness, F., all abuse and waste of His gifts, G. A., 1 Corinthians 6-10, B., 1 Corinthians 5-10, Isaiah 33-1, C., Luke 3-14, 1 Thessalonians 4-6, D., Proverbs 11-1, Proverbs 16-11, Ezekiel 45-9-12, Deuteronomy 25-13-16, E., Psalm 15-5, Luke 6-35, F., 1 Corinthians 6-10, G., Proverbs 23-20 and 21, Proverbs 21-20. Question 111. But what does God require in this commandment? Answer. That I promote the advantage of my neighbor in every instance I can or may, and deal with him as I desire to be dealt with by others, A. Further also, that I faithfully labor, so that I may be able to relieve the needy, B. A., Matthew 7-12, B., Ephesians 4-28, 43 L. Question 112. What is required in the ninth commandment? Answer. That I bear false witness against no man, A., nor falsify any man's words, B., that I be no backbiter, nor slanderer, C., that I do not judge, nor join in condemning any man rashly or unheard, D., but that I avoid all sorts of lies and deceit as the proper works of the devil, E., unless I would bring down upon me the heavy wrath of God, F. Likewise, that in judgment and all other dealings I love the truth speak it uprightly and confess it, G. Also, that I defend and promote as much as I am able the honor and good character of my neighbor, H. A., Proverbs 19-5 and 9, Proverbs 21-28, B., Psalm 15-3, Psalm 50-19 and 20, C., Romans 1-29 and 30, D., Matthew 7-1 and 2, Luke 6-37, E., John 8-44, F., Proverbs 12-22, Proverbs 13-5, G., 1 Corinthians 13-6, Ephesians 4-25, H., 1 Peter 4-8, 44, Lord's Day Question 113. What does the tenth commandment require of us? Answer. That even the smallest inclination or thought contrary to any of God's commandments never rise in our hearts, but that at all times we hate all sin with our whole heart and delight in all righteousness. A., Romans 7-7 Question 114. But can those who are converted to God perfectly keep these commandments? Answer.  A., yet so that with a sincere resolution they begin to live, not only according to some, but all the commandments of God. B., A., 1 John 1-8-10, Romans 7-14 and 15, E., 720, 1 Corinthians 13-9, B., Romans 7-22, Psalm 12, James 2-10 Question 115. Why will God then have the tenth commandment so strictly preached, since no man in this life can keep them? Answer. First, that all our lifetime we may learn more and more to know A., our sinful nature, and thus become the more earnest in seeking the remission of sin and righteousness in Christ, B. Likewise, that we constantly endeavor and pray to God for the grace of the Holy Spirit, that we may become more and more conformable to the image of God, till we arrive at the perfection proposed to us in a life to come, C. A., Romans 3-20, 1 John 1-9, Psalm 32-5, B., Matthew 5-6, Romans 7-24 and 25, C., 1 Corinthians 9-24, Philippians 3-11-14, of prayer, 45 Lourdes Day Question 116. Why is prayer necessary for Christians? Answer. Because it is the chief part of thankfulness which God requires of us, A., and also, because God will give His grace and Holy Spirit to those only who with sincere desires continually ask them of Him and are thankful for them, B. A., Psalm 50, 14 and 15, B., Matthew 7, 7 and 8, Luke 11, 9, 10 and 13, 1 Thessalonians 5, 17 Question 117. What are the requisites of that prayer which is acceptable to God and which He will hear? Answer. First, that we from the heart pray, A., to the one true God only, who has manifested Himself in His Word, B., for all things He has commanded us to ask of Him, C. Secondly, that we rightly and thoroughly know our need and misery, D., so that we may deeply humble ourselves in the presence of His Divine Majesty, E. Thirdly, that we be fully persuaded that He, notwithstanding that we are unworthy of it, will, for the sake of Christ our Lord, certainly hear our prayer, F., as He has promised us in His Word, G. A., John 4, 24, Psalm 145, 18, B., Revelation 19, 10, John 4, 22 to 24, C., Romans 8, 26, 1 John 5, 14, James 1, 5, D., 2 Chronicles, 2012, E., Psalm 211, Psalm 34, 19, Isaiah 66, 2, F., Romans 10, 14, James 1, 6, G., John 14, 13 and 14, John 16, 23, Daniel 9, 17 and 18, H., Matthew 7, 8, Psalm 27, 8. Question 118. What has God commanded us to ask of Him? Answer. All things necessary for soul and body, A., which Christ our Lord has comprised in that prayer He Himself has taught us. A., James 117, Matthew 6, 33. Question 119. What are the words of that prayer? A. Answer. Our Father which art in heaven, One, hallowed be thy name. Two, thy kingdom come. Three, thy will be done on earth as it is in heaven. Four, give us this day our daily bread. Five, and forgive us our debts as we forgive our debtors. Six, and lead us not into temptation, but deliver us from evil, for thine is the kingdom and the power and the glory forever. Amen. A., Matthew 6, 9 to 13, Luke 11, 2 to 4. 46, Lord's Day. Question 120. Why has Christ commanded us to address God thus, our Father? Answer. That immediately in the very beginning of our prayer He might excite in us a childlike reverence for and confidence in God which are the foundation of our prayer. Namely, that God has become our Father in Christ and will much less deny us what we ask of Him in true faith than our parents will refuse us earthly things. A. A., Matthew 7, 9 to 11, Luke 11, 11 to 13. Question 121. Why is it here added, which art in heaven? Answer. Lest we should form any earthly conceptions of God's heavenly majesty, A., and that we may expect from His almighty power all things necessary for soul and body, B. A., Jeremiah 23, 23 and 24, Acts 17, 24, 25 and 27. B., Romans 10, 12. 47, Lord's Day. Question 122. Which is the first petition? Answer. Hollywood be thy name, that is, grant us first rightly to know thee, A., and to sanctify, glorify, and praise thee, B. In all thy works, in which thy power, wisdom, goodness, justice, mercy, and truth are clearly displayed, and further also, that we may so order and direct our whole lives, our thoughts, words, and actions, that thy name may never be blasphemed, but rather honored and praised on our account. C. A., John 17, 3, Jeremiah 9, 24, Jeremiah 31, verses 33 and 34. Matthew 16, 17, James 1, 5, Psalm 119, 105. B., Psalm 119, 137. Luke 1, 46 and 47, 68 and 69. Romans 11, 33 to 36. C., Psalm 71, 8, Psalm 115, 1. 48, Lord's Day. Question 123. Which is the second petition? Answer. Thy kingdom come, that is, rule us so by thy word and spirit, that we may submit ourselves more and more to thee, A., preserve and increase thy church, B., destroy the works of the devil, and all violence which would exalt itself against thee, and also all wicked councils devised against thy holy word, C., till the full perfection of thy kingdom take place, D., therein thou shalt be all in all, E. A., Matthew 6, 33, Psalm 119, verse 5, Psalm 143, 10. B., Psalm 51, 18, Psalm 122, 6 through 9. C., 1 John 3, 8, Romans 16, 20. D., Revelation 22, 17 and 20. Romans 8, 22 and 23. E., 1 Corinthians 15, 28. 49, Lord's Day. Question 124. Which is the third petition? Answer. Thy will be done on earth as it is in heaven, that is, grant that we and all men may renounce our own will, A., and without murmuring obey thy will which is only good, B., that everyone may attend to and perform the duties of his station in calling, C., as willingly and faithfully as the angels do in heaven, D. A., Matthew 16, 24, Titus 2, 11 and 12. B., Luke 22, 42, Ephesians 5, 10, Romans 12, 2. C., 1 Corinthians 7, 24. D., Psalm 103, 20 and 21. 50, Lord's Day. Question 125. Which is the fourth petition? Answer. Give us this day our daily bread, that is, be pleased to provide us with all things necessary for the body, A., that we may thereby acknowledge thee to be the only fountain of all good, B., and that neither our care nor industry nor even thy gifts can profit us without thy blessing, C., and therefore that we may withdraw our trust from all creatures and place it alone in thee, D. A., Psalm 104, 27 and 28. Psalm 145, 15 and 16. Matthew 6, 25 and 26. B., James 117, Acts 14, 17, Acts 17, 27 and 28. C., 1 Corinthians 15, 58. Deuteronomy 8, 3. Psalm 37, 3 through 5 and 16. Psalm 127, 1 and 2. D., Psalm 55, 23. Psalm 62, 11. Psalm 146, 3. Jeremiah 17, 5 and 7. 51, Lord's Day. Question 126. Which is the fifth petition? Answer. And forgive us our debts as we forgive our debtors, that is, be pleased for the sake of Christ's blood, not to impute to us poor sinners our transgressions, nor that depravity which always cleaves to us. A., even as we feel this evidence of thy grace in us, that it is our firm resolution from the heart to forgive our neighbor. B., A., Psalm 51, 1 through 7. Psalm 143, 2. 1 John 2, 1 and 2. Romans 8, 1. B., Matthew 6, 14 and 15. 52, Lord's Day. Question 127. Which is the sixth petition? Answer. And lead us not into temptation, but deliver us from evil, that is, since we are so weak in ourselves that we cannot stand a moment, A., and besides this, since our mortal enemies, devil, B., the world, C., and our own flesh, D., cease not to assault us, do thou therefore preserve and strengthen us by the power of thy Holy Spirit, that we may not be overcome in this spiritual warfare, E., but constantly and strenuously may resist our foes till at last we obtain a complete victory, F. A., John 15, 5. Psalm 103, 14. B., 1 Peter 5, 8. Ephesians 6, 12. C., John 15, 19. D., Romans 7, 23. Galatians 5, 17. E., Matthew 26, 41. Mark 13, 33. F., 1 Thessalonians 3, 13. 1 Thessalonians 5, 23. Question 128. How dost thou conclude thy prayer? Answer. For thine is the kingdom and the power and the glory forever. That is, all these we ask of thee, because thou, being our king and almighty, art willing and able to give us all good, A., and all this we pray for, that thereby not we, but thy holy name, be glorified forever, B. A., Romans 10, verses 11 and 12. 2 Peter 2, 9. B., John 14, 13. Jeremiah 33, 8 and 9. Psalm 115, verse 1. Question 129. What does the word amen signify? Answer. Amen signifies it shall truly and certainly be, for my prayer is more assuredly heard of God than I feel in my heart that I desire these things of him. A. 2 Corinthians 120, 2 Timothy 213. End of Section 3. End of The Heidelberg Catechism by Zacharias Ersonis and Caspar Olaviannis.


The Sabit 2016 and who are you? Well, I'm Professor Abhishek Mishra. I'm Minister in the UP government. I look after the Department of Vocational Education and Skill Development. So, vocational education and skill development for India? No, for the state of UP. UP is the largest state in India in terms of population. We have about 220 to 130 million people. So, we have launched the largest skill development mission in the country in India. And thankfully, you know, only day before yesterday, we won the best mission program in the country. We're getting an award tomorrow for that. So, we've been doing some very important work on that front. So, how do you develop skills? And how do you do that in India? Do you have a strategy? Yes, the strategy is you look at the emergent industry, the verticals that are growing, the horizontals that are generating interest. Also, in terms of the new investment opportunities that are coming in, so we very closely monitor the investment that is coming in, in terms of which industry sectors, which verticals, and we try and match that, marry that with the amount of talented manpower that is available in the country. If it is not there, then we have made conscious efforts to integrate and collaborate with the very best in the world, including, you know, speaking to certain companies in Germany as well in terms of plumbing, in terms of carpentry, in terms of automobiles and so on and so forth, where we can develop, you know, their capabilities and learn from them and make sure that our industry gets the best manpower that the industry needs. So, CBT is Consumer Electronics IT, something. So, Consumer Electronics is going to be more and more manufactured in India? Yes. What we've just done is we have attracted Samsung as a very important investor in the country. We have attracted a local manufacturer of mobile phones, Lava in India, and we're trying up with lots of other automobile manufacturers which are coming to UP, and we're trying to provide, you know, skilled manpower to them. We've also said that, you know, we have ITIs, we have skilled little mission. We've said to the industry that if you would like to, a particular skill where people must be trained in a certain type of skill, a certain type of machinery, if you want to bring in your experts, we will provide your resources, effort, money, and the capital side, and you can come in, train our boys and girls, but on the condition that you also employ a certain percentage of them. Not obviously not the whole lot of them, but at least some would be given an opportunity to get employed there if you're training them yourselves. So that is something which is very high and is moving very well in the country. What's the priority for India? India wants to have more and more people in the higher, higher skilled jobs? Absolutely. You know, India is at a demographic cusp which probably comes only once in the lifetime of a nation, and we'll probably be the youngest country in another 10 years' time anywhere in the world. So that means that we could be a huge powerhouse and a working base for the entire world. That would mean that we need talented manpower, we need skilled people to carry on processes, to carry on operations, to redefine business processes, and to re-engineer them. So that we can invest on the side of innovation so that we can then develop a skill set which will then be able to provide for the world, the industry, and the human needs of the world. I saw one of the slides. Is 25% of people under 25? Yes, that's right. So all these guys and girls, they want to do stuff with IT with consumer electronics? Absolutely, because it's a very important field. Also there are lots of entrepreneurial interests, lots of innovative interests in the sector of consumer electronics and IT, because as a digital economy concept, these companies, these boys and girls could be born global. So from the very first day they start targeting at the international global market. So that's something which is very exciting, and we're very keen to provide an ecosystem to create an ecosystem that is conducive for their growth and taking their businesses global. But you need to have the whole value chain in India. Are you thinking about that? Or do you just get some of it? And the rest of it might be in China? Well, you know what? The value chains are becoming more global rather than local. So yes, what we want to develop is to develop skills and capabilities in the higher end of the value chain, where you capture maximum economic value, where you capture the maximum economic rent from value. You don't really need to do everything on your own. But what you need to know is you need to innovate on your own. You need to develop those products and then streamline the processes and the rest that can be outsourced, must be outsourced to the best person. So there's a new government since one year, right? In India, and there's a big priority with this opportunity because I think there's a lot of potential, and it's hard to know exactly how big the potential can be because consumer electronics, suddenly there's something amazing. Everybody wants to buy it. It might be invented in India. Why not? Well, we have a central government which is about a year old now, about two years closing. We have the state government for which I'm the minister. That's about four years old now. And we have been integrating our policies in line with what the government of India has done and also in terms of the local context, in terms of what Uttar Pradesh needs, the local industry that is traditional industry there. We're trying to refine it. We're trying to redefine it. We're trying to streamline their processes. We're trying to make sure that the raw materials that they get, they convert maximum value addition happens at the UP level and then they get exported not just to the country, but to the global audience. So that's what we're working on. For example, Brazil has some kind of tariffs on import and then they want to manufacture in Brazil. Does India do something like this also? Yes. So we have a very conducive taxation structure and the duty structure. So if you're manufacturing in India, if you're making in India, firstly you have a huge local audience. As I said, India's about 1.2 billion people. UP as a state is about 230 million people. So that's a huge market in and of itself. So it's a great incentive for companies to come in, integrate with the local markets and serve the customers at the local level but also develop capabilities and produce there locally which can then be exported to the global market. So we have very conducive environment there. We're working on electricity. We're working on taxation structures. We're working on duty structures. We're working on electricity provisions. We're working on land supply banks creation so that the industry has a ready-made investment opportunity available. They come in, they set up shop, they start their business and they can start flying off from there. Does it make sense to do a partnership, a collaboration with China or is it just a competitor and not a partner in that way? Well, I think, as I said earlier as well, the way the industry is evolving, the way the global economics is moving, everybody is a partner and everybody is a competitor. So there are occasions when you have to partner with somebody. It could be a country, it could be an institution, it could be a company and you could also be competing with the same company at the same time in other activity. So I think the co-optition is the model that India is working on, the Tupadishas are working with in the mind at the moment and that's where we are trying to hit a try. Because China has a huge valley chain and have a big infrastructure for manufacturing. Absolutely. So I imagine maybe it's a hard job to try to compete? Well, yes, they have built up capabilities over time which is difficult to imitate in the short term but we are not really trying to imitate that. What we are trying to say is that let's develop the core with ourselves, let's develop capabilities with ourselves, let's develop that innovation and that product there. If we need to work together with somebody be it China, be it United States, Germany or any other country their skills are there, where there's a market there where we can work together, collaborate and make a product better for the global audience, we are more than open to work on those lines. One thing that I don't know if it's true to say but maybe you have in some levels, in some segments your talents might be actually higher than in China. Yes. Let's say all the software guys are super advanced and in China they're maybe not as good. So if you can combine that maybe you get to the next level of manufacturing. You don't just copy what they're doing. You do something new. Absolutely. Copping is never a good idea for any country, any person, any corporation or any economy for that matter. I think it's best to learn the best that people have to offer and then make sure that you develop your own products, your own processes which then integrate with the global value chains, the global customer interests, the global consumer electronics, IT sector, whatever sector. And I'm not saying that there are smart men and women in every part of the world. What we need to do is to have a critical mass that gets bigger and bigger because we have a bigger population and a bigger market size to cater to. So I think that's where India is poised for great growth. There's a huge domestic demand. And if you look at around World War II and later after that, the United States benefited dramatically in terms of being able to test its innovations in the domestic market and then refine them and then take them global. That's where India stands today. So we have a huge domestic market. We have huge demand. We can experiment. We can make our processes. We can try our production processes there. Learn from that, make our mistakes, refine those products and then take them to the global audience. Do you have an economic zone like Shenzhen? Do you have something like Silicon Valley? And where does it go? Because you're from one region, right? How do people choose which region to go? And which one is the one that's going to be the Shenzhen and which one is going to be the Silicon Valley? Well, I think that comes a lot from the traditional capabilities that different regions have had. And I think in UP, we have a huge consumer electronics and IT industry. If you look at the number of people from UP, about 14% of all economic value in the IT sector is created by boys and girls who belong to UP. So that's a huge cluster that we are very, very good at. Food and agricultural processing is another industry that UP has very, very strong roots because we produce the largest vegetables. We produce maximum number of milk. So a huge agreed-in economy and a huge potential for the agro-processing industry. We could be actually the food belt for the entire country and maybe for big, huge regions of the world going ahead. So that's another capabilities that we have. We have very, very strong capabilities in manufacturing in terms of the traditional industry. So we have a very strong industry in Varanasi. We have a strong industry in Muradabad. We have a strong industry in Lucknow, in Kanpur, in Bareilly, in Saharpur. So because, you know, it was a very prosperous belt traditionally. So we had lots and lots of localized industries which are present there and we are trying to capitalize them. So definitely lots of stuff is going to happen in India and people should check it out and go and see what's happening. Absolutely. Very warm invitation through you. Thank you.


and understanding the cooking energy and cooking system issues. In this village, neighbor's kerita forest and kerita forest is the western part of Babadeya forest and this is the main source of firewood for this region. Thank you for taking the time to tell me about you, what have you been through? I just came to Ngeiha wakuna to see what the community needs. I have achieved 8-5 wealth to see what the community needs and so I have been going to kerita. Talk to everyone about what needs to be done because the community needs to be welcomed.


Hi, guys! I have to be honest, I was a little upset when I found out I was going after Tom just because I have a really strict rule. I don't like going after people from the UK because they sound really smart and I sound like a Kardashian, but we are going to roll with it. So my name is Jackie. For those of you guys that haven't met me, and today we're going to talk about Enterprise SEO. So I think the first question we should ask ourselves is, what is an enterprise? What counts as an enterprise site? So per Google, which hopefully most of you guys know how to use, an enterprise site is anywhere from about 250 to 1,000 employees minimum. Luckily, that means I have worked at some enterprise companies. So I've worked at Square, also known as Block. Sometimes people call it Jack Dorsey's other company. Uber, Dropbox. And now I am back at Uber. And needless to say, I love working enterprise sites. They're a little messy, they're a little crazy, but they're multinational. They have a lot of services. They have a lot of product lines. It's just really fun. And if I'm being really honest, I also just hate building links. I be really happy to never have to build a link ever again in my life. And the nice thing about working in an enterprise site is you already have the signals. You just need to make them a little bit more clear for Google to understand. You already have the product market fit. You already know that your product is good enough. You don't need to fake those things. And the other thing is I love working with people. If you guys can't tell, I'm actually a people person. And the reality is most enterprise SEO issues kind of tend to repeat themselves. A lot of big enterprise sites, like I said, they're all really the same. They have internationalization issues. You just have a lot of services that you have to make up to part. And they're really being blocked instead by people issues. Elita once asked a group of about 200 SEOs.  About 43% said it was a lack of resources. 25% said no platform flexibility. 21% said a lack of management support. And 11% said it was a lack of comms or coordination. But the reality is about 75% of those most replied replies, those are all really fundamentally people issues, right? Like brand is blocking you. Legal says you can't say that. Those are not really SEO problems. In a small company, you can really do everything yourself. But if you really want to win an enterprise SEO, you just have to really nail these three things. The first thing is you want to identify the most impactful projects. The reality is you're never going to run out of things to do for SEO. There's never ending list of work that you could possibly do. So you want to make sure that you're identifying the most impactful projects. Two, you want to ruthlessly prioritize and forecast to get buy-in and get really, really, really good at storytelling. Number three, you want to over communicate your wins. Say them over and over again. Send them in newsletter. Send them in emails. Put them in your decks. Put them in planning. It's really important. And make sure you screenshot everything. So the first thing we're going to talk about is identifying issues. I'm not going to talk about this too much because I honestly, in my heart of hearts, think that most of the time, you know what the SEO issue is. I very rarely meet an SEO in an enterprise, and they literally don't even know what the SEO problem is. But in case you want a little bit of a reminder, here's a dump of the most common enterprise SEO issues you'll find. So the first one is things like crawling issues from features. Maybe you're bringing in context from a user interaction. You know, maybe it's coming in from like a scroll or a click. Google does not scroll. It does not click. Things like frameworks. Maybe your company made your own framework that blocks bots. I've been there. It's not fun. Don't do it. Maybe you have a duplicate content issue. This is actually pretty common in the enterprise. I don't think I've actually worked on an enterprise site that didn't have some kind of duplicate content issue. And it's usually things from things like improperly implemented internationalization. Things like help centers or blogs. Even off-site support centers too tend to cannibalize content quite a bit as well. Next up is things like site structure. Maybe you want to make changes to information architecture. You want to introduce new methods to do internal linking. You want to add schema. Fast and Nav is really common in e-commerce sites. While you have performance issues, your sites flow. You have a CDN that's not great. You don't have a CDN. Your site tends to have a lot of surveyors. All performance issues that tend to impact really big sites. Then of course, the issue of creating quality content at scale. And then lastly, maybe backlinks. But that's mostly if you're like entering a new market or you're trying to launch a new product that you don't really have a background in. The thing I want to focus on instead is understanding impact, getting that prioritized, and then getting buy-in and getting things across the line. So when I think about prioritizing the laundry list of SEO initiatives that I could possibly be doing, I always ask myself these three questions. Does this impact crawling or rendering? Does it impact a lot of page types? And is this actually strategically relevant to the business? The first step is actually the limiting step. In the enterprise, that first step is what you should always be thinking about. And the reality is, you know, when you have a small site, Google is not going to have a hard time discovering that content. If you have like a few hundred pages, even a few thousand pages, it's not a really big deal. But when you're talking about millions, tens of millions, 100 million pages, it's really important that you are looking at what Google is able to crawl and making sure that you are optimizing that pack for health. Because the reality is, if Google can't discover your URL, then they can't crawl it. Then they're not going to index it. And then you're not going to rank. So then you're never going to show up. So it doesn't matter if you're like, you know, creating random blog posts. It doesn't matter if you have these like other cool new features in sections of the site. Google's never going to discover those things. You're never going to rank for them. So this can include things like server errors, especially on particular pages.  If you have certain pages that you really care about, but they keep throwing 500 errors, then Google will actually drop that URL. Overall site health, things like internationalization, fast and nav, or like no indexing sections of the site. And so if you have an issue that's impacting crawling or rendering, then this is always a high impact problem. You should really prioritize this first. If it's not, the next question you can ask yourself is does this impact a lot of pages or page types? Most really big sites have some kind of like templates that the site follows maybe like certain templates for blogs, certain templates for categories, certain templates for home pages. So you have to ask yourself, you know, is this big enough to really matter? So does it affect the IA? Does it affect a lot of page types? Is this meaningfully actually affecting the HTML footprint of your site? If that answer is yes, then it's high impact. And if it's no, then the last question you have to ask yourself is, is this strategically relevant? Now, I just said for it to matter in an enterprise, it usually has to be really big. But sometimes we make special allotments, right? Special allowances for things that are really strategically important to the business. A really good example of this is like in Square, we really cared about like point of sale keywords, Apple Pay keywords, point of sale APIs. In Dropbox, we really cared about cloud storage, right? Basically your fundamental job to be done. These are the things that really matter for us to show up for. If that's the case, then it makes sense. It's high impact. You should prioritize it. And if it's not, then it's probably low impact. And if it's somewhere in the middle where it's like more of like a should do versus a must do, then it's kind of medium, your catch all bucket. A lot of the stuff that we work on is in a gray area. So next up, getting buy in. I think this is pretty hard, but the reality is you only really need to master two simple skills. The first one is forecasting wins. This will help you get resourcing against other teams. And then storytelling with data. This helps build excitement and confidence within your cross functional partners and your leadership.  But the good thing is you're never going to feel good about it, so just do it anyway. It's not a promise. It's just a prioritization exercise. And the good thing is in a big company, there are pretty much three acceptable ways for you to forecast. The first one is top down. The second is bottom up. And the third is competitive share. So we'll stop with top down forecasting.  Leadership sets a goal. They say we really want to do this. In this case, maybe like square, they're like, we want to sell 1 million Apple Pay readers. Two, the middle managers then figure out the work and they distribute it to kind of like the ICs. And the pros is it's really easy to get resourcing. This is actually a really good opportunity if you have anything in your backlog to kind of try to get a momentum behind. Maybe you have some site restructuring you want to do. You want to like build a new feature on your blog. This is a really good time to kind of like use this big company momentum to get those projects across the line. The other pro is that it's kind of understood that it's an aspirational goal. People don't tend to like hold the measuring stick after this is done at the end of the year and say like, hey, did we exactly make this goal or not. And the cons is that it's a little fickle. These like, you know, marching orders, company North Star, they tend to change.  Just make sure you're always watching the company's bottom line and you'll be fine. And the other kind of negative is that sometimes SEO might not be the best channel for this goal. For example, when Square wanted to sell 1 million Apple Pay readers, they said, SEO, how are you going to do this? We said, well, there's only 50,000 people that only search for Apple Pay globally. If we sell every single one of those people a reader, it'll still only just be 600,000. Those people are not all looking for a reader. We will not sell that many. So sometimes it's not the perfect channel for the goal, but as long as you're honest, I find that it's fine. Everything works out. Second is bottoms up. This is more traditional SEO forecasting. This is you're saying, okay, we want to own these keywords. You do a little bit of napkin math where you'll rank and you add up the total contribution and present it to your leadership. The pros is that it's usually a little bit more accurate because you're kind of going like keyword group by keyword group. The cons is it only really makes sense if you have a term like point of sale, if you have a term like card reader. It doesn't make sense to do this for your entire content backlog because it's a little myopic. It might not be big enough by itself. Like I said, it only really makes sense for strategically relevant terms. If you want to see what that napkin math looks like, I'm really bad at math, if I'm being honest. My mother was proud about that. But anyways, so you basically look for your primary keywords. You say like, okay, we want to own these keywords. Here are the secondary keywords that support that keyword. This is where we rank today. This is where we rank tomorrow. And then you would build a forecast off of that. And that's pretty much your happy scenario. And you would, to figure out like where you would end up eventually, you would say like, hey, you know, based off of competitors, usually some kind of like off page analysis, you know, you can use h, ref, summer, she doesn't really matter. Based off that, we actually think we should rank here. And the next thing I like doing is giving a high and low band.  It's not promised. But you know, different things can happen like seasonality and execution, executional excellence. All those things can kind of impact your final output. But so I really love to give a high and low band. So I just give like a little haircut. Maybe like 20, 30 percent on top of the happy path scenario. And last thing is competitive share. Competitive share is pretty much you're saying like, this is the TAM, the total addressable market. And we want to own x percent by x date. So let's say you want to sell something to doodle dog owners. There's about eight million of them in the U.S. I am one of them. Desk Bailey. She's very cute. She's all over my Twitter. Anyways, so you want to own the doodle dog market in the U.S. There's about eight million of them. You want to capture 7.5 percent by end of year. That's around 650,000 possible users by end of year. And the pros is that's very easy, right? Like, I take a lot of cognitive load to get to that goal. And the good thing too is that executives love goals like this because they love stealing from competitors. It's really easy to tell the story of TAM, right? We have a lot of room to grow. We have eight million people who could possibly use this product. But the cons is, of course, it's a little inaccurate. You don't really know when projects are actually going to hit, but it's really good to get initial kind of excitement about what you're doing. And lastly, if you're still experiencing a little bit of friction, you can propose it as a test. A lot of times, you know, SEOs, we tend to... I think my screen is a little... There we go. Next thing you can do is propose it as a test. I think a lot of times, as SEOs, we feel like an incredible amount of pressure to know everything, to know exactly like what's going to happen, when it's going to happen, when should people see the impact. But the reality is every site is different. Things are executed in a different way. And so, honestly, if we just propose it as a test, particularly with our engineering and product partners, I think you'd be surprised that they're more open to this than you would think. Jen Matthews, who's SEO goddess on Twitter, she... I think used to work at GitHub, is now at another company, had a really great talk with Martin Split, who is the developer advocate at Google. And they were talking about this is part of engineering culture. It's a very normal part of engineering culture to build MVPs because we don't know yet, and we're just going to test and we're going to learn. And together, we can kind of get more projects along the line and hopefully more SEO initiatives funded. And so, last, I'll talk about storytelling with data. I really love this book. It's not an SEO book at all. So, a little background, the girl who wrote this book. I love this book. It's probably been the most impactful book of my career. I buy it for every single person who works for me. If you're at a big company, it's absolutely imperative that you get really good at storytelling with data and making decks. So, Cole Nevek, she was an ex-Google employee and she was so good at making decks at Google that they literally just started paying her to teach everyone else how to make decks. And they would just fly her from location to location. And I really love this book. It's been the most impactful book of my career and it's less than $30 on Amazon, so you should definitely get it. But like quick lessons, using color to draw attention. When you look at this image, where are your eyes drawn? It's pretty obvious. It's the red balloon. It's the only thing that has color. But being really intentional about your use of color. This image is a little harder. Give me a second to look at it. Most of you guys are going to focus on the hot pink sign. It has high contrast. It also uses a really bold typeface. People also, when they don't know where to look, they start reading. They go left to right, left to right, they zigzag down a page. There's other things you learn to, like when people tend to read a page, all they're really looking at is like titles, headers. They're looking at the bullet points. They're looking at what's inside the table. You want to know how to actually get people's attention. So there's small tricks that they teach you how to do there, like with this time series. You can see like, okay, we got rid of the border. We get rid of the grid lines. We soften the y and x axis. It makes it a little bit easier to see the trend. You have other options too. This is just like a spaghetti graph. Maybe you want to use color to just draw attention to one of those lines, something that's happening. Or maybe you just want everyone to really focus on like what was out, but what happened at the end of July in this case with monthly sales. Or if an executive asks you a question or you're trying to report on progress. For example, like this has definitely happened before, executives ask, you know, why does SEM contribute more revenue to like this particular product than SEM? If you just do like a basic export of you know, all the different kind of keyword types that SEM is bidding on, you know, what will never happen when a lot of you guys are probably doing is like scanning the pie chart right now. I mean pie charts are not great. You know, most of these things you can do in a bar graph, but we're just going to do a pie chart, for example. But if I just change this a little bit and I gray out the areas that I don't really want people to focus on, I want to say like, okay, 14 percent of those keywords, we actually can't legally say them. 25 percent of those keywords are competitor brand keywords. We actually don't qualify for 39 percent of those keywords, so of course we contribute a little less. Makes it a lot easier to focus their attention on the things that the message that you're actually trying to deliver. And lastly, again, if you're having some issue getting buy-in, think really critically about the initiative you're trying to push across. A lot of times when we're doing SEO planning or we're doing our SEO road maps, a lot of times we end up putting things that are related to site health in those road maps. But the reality is engineers care about that too. Web engineers would monitor site health, even if it wasn't for us. Tools like Kibana or Grafana, all these kind of like logging tools, observability tools, exist even with it outside the SEO world, and in fact they're a lot better when they're not built for SEOs. And this is things like excessive server errors. Google can't access your content. You are blocking good bots that need to be able to crawl the site. Those are actually all bugs. They're not SEO initiatives. So if you have any of these issues, then it might make sense to actually go to your engineering team. Go look at their JIRA and file this as a bug, because that's a bug. That's not an SEO initiative. And prioritization. So lastly now you have like your marketing leadership really excited about all the SEO stuff you're going to do because you've did a really good forecast. I mean you told a really good story. Now you need to get engineering and product bought in. And the reality is most of the time product engineering lives in a completely separate org as you. So how I like to prioritize with my engineering and product team is a little bit different. First I want to understand their goals. That's because sometimes they have a different goal than us. So it's nice to kind of start off with what does success look like for both of our teams. Number two, I asked for an open idea submission, collect ideas. One of my favorite ways to brainstorm just because I generally hate active brainstorming like sitting in a room getting everyone to brainstorm is we will get everyone into a room, a quick 10 minute meeting, and talk about the problems that we want to solve or talk about our goals. And then we have everyone come back a week later and submit all their goals into a sheet. This gets everyone a little bit time to have creative ideas. Some of us you know are not really good at thinking amongst other people. They will need like a little bit of shower time, whatever it is. I really also surprised too by the submissions sometimes from like the engineering team or submissions that we get from really junior members of the team. Sometimes they can contribute really interesting ideas. And maybe you're not going to take that idea, but maybe you guys can work with it and play with it to make it like a really fun impactful project. And then lastly, use rice to prioritize. Really popular with an engineering and product orgs. So first off, what is rice other than a delicious carbohydrate? So rice is a product priorities prioritization framework that's very common within product orgs. It's used globally. It's not just something that's based in the US. So it's very familiar. It stands for reach, impact, confidence, and effort. If you want, you can make it a little bit more simple and you can use ice instead. Impact, confidence, effort. So once you have all your ideas, I like to put them into a G sheet. And what you do is you score this particular initiative against these four different dimensions. What you want is to make something good be one. I like using one and making the good thing being one, a smaller number just because you could do it the opposite way. You can say five is good and try to prioritize the biggest number, but it's a little bit weird when you talk about effort because then effort will be a big number for good. It's just very confusing because a big number for effort seems like it's bad. So I like making it the number small. So in this case, you want to do something that affects the IA. That has a big reach. We're going to give it a one. We think it's going to be impactful, also one. Confidence, very confident. We're giving it a one. Effort, very challenging, very, very challenging, especially when you think about something like internationalization, you have to translate all those URLs. It could be a really big effort. You have to make it dynamic if you're moving things around as you do in the enterprise. So it's overall going to have a score of eight. Then you basically stack rank all of your initiatives based off of the score. And at the end, what you'll do is you'll sort so that the smallest numbers float to the top. These are the most impactful, the highest confident projects. And I find that this is really popular with all my product engineering partners. I also like that it's fast. I can do this literally in under an hour. I mean, we'll have our whole H1 or H2 plant. It also makes it really easy to know what's in your backlog. Like, let's say you finish things early, resourcing opens up. You automatically already have a list in your backlog. You'll know immediately what you already decided was really important. And this actually usually works out so well for us that we very, very rarely go back and reprioritize projects. It's also really easy to share an update. And it's really transparent. So when someone comes to you and says, like, hey, we want you to work on something else instead, you can say, like, hey, where are you in this stack rank? It makes it really transparent for your cross-functional partners what you're working on. And again, PMs recognize it and they understand it. And once you're done, I think this is a really important part, which is share the wins. I really love this. I think that it's an important part of any SDO's job within a big company to follow up with their cross-functional partners. And that's following up with your engineering team, following up with your product team, and just letting them know, first off, thank you. This was the impact. There's actually a study that was done where if people are even just thanked, if you just thank them, 66% were more likely to respond positively to a second request, versus only 32% were willing to respond when they were not thanked. So I think thanking is definitely underappreciated. So I'm trying to make sure everyone's thanked. And if we have a win, I try to share it with everyone. I try to let them know we have a win. I CC their boss, so that their boss can know that they had a win too. And it's awesome. I've always find that it doesn't dilute the nature of the win. A lot of times it's, you get bigger and funner wins together. And everyone ultimately will know that, you know, it's an SDO project. So don't worry about it. They're not taking anything from you. You guys are just building a better relationship. It's okay, cool. What does this kind of look like end-to-end in a really big company? I think I have to start going a little faster. But at Dropbox, a little bit of context we wanted to build an internal linking tool mainly just for the body of the page. So not structural elements because we had already linked in the structural elements. I was supporting a major product. So this product was already in the breadcrumbs. It was already in the IA. It was in the Flutter. What we wanted to do was actually hyperlink words in text in the body, but they kept getting written over by authors, of course, who didn't know why we had the ugly links there in the first place. And so we wanted to create an internal linking tool. So the first thing we did was we manually linked. So that included things like product pages, blog articles, some help center. We did just a site colon search inside Google to find where on the site do we say this word, and then we hyperlinked it. And while this is easy, it's not super scalable, but it gave us kind of our first win, screenshot. This got the product org a little excited. So now they wanted to help us build a linking widget. So if you look at the product pages on most Dropbox pages, they'll have a cute little widget where it looks pretty much like a related articles module.  This was really great, but one of the cons was it was really manual. Still, we had to upload the image. We had to choose the anchor. So while it was really good for the diversity of anchor text, it was still really manual. The other great thing, though, about this widget that I want to highlight is that it also really helps conversion rate as well on these pages by not pigeonholing people to this page. So we shared all those wins. We shared even the wins that were not SEO-related, strictly SEO-related, like the conversion rate win. So we shared. We shared it in emails. We shared it in all hands. We shared it in newsletters. It's really important. If you tell something, if you tell people in a big company something once, they'll almost certainly forget it. And then finally, we got the MVP for internal linking. So a lot of times when we build things in engineering or a lot of times we'll build an MVP that doesn't have quite the full functionality of what you envision long-term. But basically, we had a CSV and a system in which to upload it. A lot of times, these tools are initially built with using a CSV or an Excel file just because that way the engineering team doesn't have to invest in front-end resourcing or a UI. And we would tell them, okay, take this word, hyperlink it to this page. And it was a pretty foolproof way of actually getting links on the page. And it allowed us for a lot of diversification of anchor attacks. The cons were, of course, you know, if those links ever had to change then we would need to manually update them. And of course, it wouldn't be able to handle translated URLs by itself, but we saw a really good impact. We saw anywhere from about 15 to 60% increase in organic sessions and entrances for targeted pages. Pretty much every single page saw some positive impact. So if you want to build something like this, it's actually pretty simple. And it was great because, like I said, it made it so that just the regular SEO manager could go into the CMS and automatically hyperlink this word across all of our different page types. And it could be well-sprinkled throughout the body of the page. So if you're going to do something like this, just make sure that you're not overwriting existing links. You're adding variants and synonyms to that page as well. And just know that you only really need to link one link per page. Don't go crazy with it. There's not a lot of incremental value to doing it, probably more than once in bodywork makes sense. So when you are on the Dropbox site, you'll actually see a lot of those links that are happening in text are actually just fully automated by this very simple CSV upload. So again, just rinse and repeat these three steps. Identify the best SEO opportunity. Make sure you ruthlessly prioritize. Nothing engineers dislike worse than getting a laundry list of different errors that like screaming a frog or something found on your site. Then you want to forecast your potential wins, storytell and get buy-in. And then make sure you share the wins and screenshot everything. I always regret not having enough screenshots to tell my story. And last, we'll talk about doing Enterprise SEO in a post COVID world. Of course, Enterprise SEO has not really changed during COVID, of course, but our lives have. It's certainly affected my life personally and professionally. And a lot of what I'm trying to do these days, I feel like is just take back some of my time. And so before I leave, I want to share two ways that I'm kind of doing that. So the first one's using a tool called SEO Writer. I am obsessed with this tool. Basically what you do is you upload a list of URLs. I do one URL per country, per page type, per language. And then you basically just send it to the system and you can tell them how often you want them to check this page. You can have them check it every day. You can have them check it once a week if you want it to be a little cheaper. It's actually very affordable. I do it Monday to Friday, so that way we don't miss anything on the weekends. And it looks for SEO for major SEO elements on the page, things like metadata, meta robots, robots.txt, schema, hreflang. And it looks for all these things for you. It even looks for things like did your page take a lot longer to load? Did your word count change?  Or did they remove some that might be important? And then you get these alerts. You can actually click into the alerts directly from the emails and it shows you like, oh look, the title tag was this value on this day and now it's this. I love it. They also have some other cool tools, things like fetched versus rendered. They can touch your staging versus live site. A lot of really cool tools in this. But one of my favorite things is the different ways you can deliver these alerts to yourself. So of course they have email alerts, but they also have Slack integration so that you can actually send it to your team Slack channel so you guys can triage these actively and you know if someone is already on it. For really high critical alerts, things like new rules, the robots.txt were added. A page was no indexed. We actually get these texted to us. All the leads get taxed saying like, hey, somebody no indexed a page on your site. And so I love it. It makes it really easy to monitor a bunch of sites or even your competitors if you want. Not like I would do that. Another thing is the average enterprise SEO also spends a lot of time in meetings. Of course you have a lot of cross-functional partners. You have a lot of stakeholders. I did a quick survey asking SEOs how much time they spend in meetings. So I was feeling particularly bogged down that week. And about 34% of you said you spent 16 hours a week in meetings. 21% said 15 hours up to 15 hours. So a lot of time in meetings. One way we've been kind of reducing this at Uber is I'm really lucky. I got to work with a lot of really smart people every day. And what that means is we can move most of our readings to more like a bi-weekly or tri-weekly cadence. So for weeks that we don't meet, I actually instead have these Polly stand-ups. So Polly is a free app on Slack. There's like a bunch of different stand-up apps that you could possibly use. And it really asks just four simple questions. And this is pretty much replaced most meetings for me with senior people. The first question is what do we complete? Second question is what is our focus this week? Third, are there any blockers so that I can like escalate them up and down? And last, are we on time to meet this goal? It's usually some kind of milestone, some date. And this is really all I really ever needed from that 30-minute meeting plus some prep anyway. And it's really helped me take back a little bit of my time so I could keep doing SEO. That's it. Thanks, everyone.