Okay, I think it's time to get started. It's strained in one space. So the idea that Stanley over there is that my bothers me. I think you could have caught the focus. Now, caught the focus, I get nervous and then I'll start shaking about it. So I've got to move, I've got to move. So, can you hear me? You're back. Yeah. All right. I talked to four hours this morning at class and so I probably got the focus to use the voice. And then I went to share the basketball game during my grade. Yeah, surprise me too. I had two back in the beginning and I thought, there used to be four classes this semester. It wasn't going now. That's not good for me. So, all right. So I'm going to go ahead. I ought to go back and forth. Unfortunately, for those of you filming, I got to move because I got to come back over. There's no, the clicker doesn't work either. So that's all right. We'll make it work. So the talk about right here, double triple and quadruple dipping. Double triple and quadruple dipping with our online content. So, without further ado, let's get started. So before I start, I want to ask a few questions and I want to ask the question, who am I? Who are you? Why are you here? I'm really curious about that. Why am I here? And then what are we going to do about it? Okay. So I'm going to start off with who am I and I'm going to add in why should you care? All right. So on paper, okay? On paper, I'm the chairperson of the Department of Marketing here at FIU. All right. I'm a senior full professor. Ooh. There we go. Right. Yeah. But what that's worth, right? That means I can pretty much do anything up here and I won't get fired. That's good. All right. I'm also the director of the Master of Science and Marketing program. I'm kind of proud about that one. Here's like an apologetic plug. Oh, yeah. So we do digital marketing, brand development and marketing analytics and that's what we're about. But you're not really our audience because you're an audience that actually doesn't really care as much about getting master's degrees. You just want a lot of good information, right? So let me move on. But really, who am I? Those are the titles. I'm not really a big title person and I'll tell you a little bit more about that in a minute. First of all, I'm an entrepreneurial marketer. So even though I'm here in a state institution in a very regulated environment that frustrates me incredibly, I'm still an entrepreneurial marketer and I like to build things. I like to build things and I like to sell them and that makes me an entrepreneur. I'm also a control freak. I'm sorry, sorry. I'm a process control freak. Sorry, it's not a control freak. I'm a process control freak and what that means is that I like to make things work. What I've found over time is that I can work on trying to control the outcome of something but the problem is if I fix that outcome the next time I come back and fix the outcome again I have to fix it again and again. So what I've found is if I can fix the process that outweighs the fixing the outcome any day and it makes for an easier life and now I have a process that works and now I can use that process over and over again and that's good for all of us.  I do this to my students all the time. I like to get more output for the input that I put in. I like more revenue for the expense that I incurred. In other words, I like getting a positive return on my investment and that's very important to me. Now it's great to be at a place like WordCamp because hey, for your 35 bucks you get a lot more than what you put in, right? Well, like I mentioned earlier I'm not a big fan of titles I don't really care about them so much. I've read enough resumes in my day to see that when someone says that they've had this position or whatever else it doesn't really impress me anymore and maybe it's because a lot of times I read resumes of people who I already knew and I'd say, yeah, you're not that good, right? Because I know what that person actually does. So what I seem to care more about now is I care about what people actually do and I care about what achievements they've had. So with that, as an example I want to use this Master of Science in Marketing so not the Philadelphia Institution takes a very long time for other people that actually did a program approved by the state so on the order of about two and a half to three years. That really hurts things like innovation but what we were able to do though is during the time we were waiting to be actually to get this innovation actually approved by the state we didn't just slack off and wait we started to build up a program of social media and online content to prepare ourselves for when the day came to be approved. Well, we got approved in late October of this past year but we didn't tell us we were approved until early November. We wrote an email and said, hey, when are you going to approve us? We forgot to tell you you were already approved. Almost two weeks earlier. Well, the problem for us was we were actually going to start a new class start a cohort in January of 2016. I had less than two months to fill up an entire cohort of a program that cost $27,500 and I couldn't advertise or talk about it or anything beforehand because you can't do that according to the state rules until you actually have approval. Well, I told my fellow chairs. Well, I said, well, you know what? We're going to do this and they kind of laughed and snickered and was like, good luck, right? And they really thought it was funny that we were actually going to try and attempt to have a class start in January. Well, in January, we just started the largest new master's level class, a phenomenal class ever in all of the business, the 232. And that cost them. And so you think, wow, how do they do that? They must have spent a lot of money on advertising. Well, actually they asked us to advertise and I didn't want to advertise. Not because I don't like advertising. I just don't like wasting money on advertising if it doesn't work. And how do we do it? We did it actually through our social media connection. And we did that by making sure we had efficient delivery of effective content. And so, in case you want to tweet this out again, successful marketing comes from having efficient delivery of successful content. So what we're talking about here is we're going to talk about content, but we're not just talking about developing content like in some of the other sessions. We're talking about the idea of being a little bit more efficient in how we develop that content, right? And we'll talk about that as we move along. But first, I want to know who are you. So I have a couple of questions for you. First of all, who here is an entrepreneur just by show of hands and making an idea? A lot of entrepreneurs, that's good, that's good. Who here is a media person? We've got some of those, okay? That's good. Who here is a marketer? All right, awesome. Good. For those of you who need more, please raise your hand for all three of those for you're wanting to meet or you don't know who you are, right? So let me explain this. If you like to make things better, if you like to make yourself better by coming to work, if you like to actually be your associate for the recording, I need you to use a microphone if you're recording. That'd be great. I thought I was done. I thought you are out of here. That's all right. I'll be stuck here anyway. So until he comes back, I will use this. Now I can whisper, this is kind of nice. So anybody, everybody, this is kind of my cool radio voice. I don't have a radio voice. Okay, so as far as an entrepreneur, if you're here, if you're trying to make yourself better, if you're trying to make things better, whether you work for yourself or you work for someone else, even if you're trying to make something better, that means then that you're an entrepreneur, which means we all are entrepreneurs. As far as media people, anyone have one of these smartphones? Maybe, or maybe a laptop, or an iPad, or something else like that, and you ever go on there and try to get content out or something? I thought so. Well, that means that we are all media people, and you know where this is going, right?  Well, guess what? That means you're a marketer, which means we are all marketers, right? So we're all entrepreneurs. We're all media people. We're all marketers, which means now I know who you are, and now I need to know why are you here, right? Well, I'm not, you know, by any means thinking that you're here to see me. I'm guessing the other sessions were full, right? Or you couldn't find your way there because of the blinding sun or something, and so you just happen to land here. That's fine with me. But what I really think is, I think you're here because you want to learn. You want to grow, right? You want to develop yourself. You want to improve yourself. And I think more than anything, you want to share, because you're here about a content session, which means you want to build content, and I guess you want to build content because you want to share that content. Well, that means then you want to share not just your knowledge and your experience and your wisdom that you have, but my guess is even if you don't know this, you want to share your story. So why am I here? I'm here to help you. And I'm here to help you pretty much to do all those things. I'm here to help you to share and express to be able to teach others and inform them of what you're doing, but more than anything, what I really want to do is I want to help you to connect. And I want to help you connect with that content that you make and help you connect on multiple platforms. In other words, multiple channels. And that's what we're going to do today. So what are we going to do about it? Here's what we're going to do. First, we'll talk about a problem. Then I'm going to tell you a story. And then finally, we're going to talk about a solution. Let's start with the problem. I want to walk. I can't carry this with me. I'll walk a little bit. Now I know what it's like to be in prison. Okay. I'm in that little cell. Okay. So this is kind of a weird mic. So the problem that we have really is that when we're looking at content and content development is in the old days for, I see some people here who might remember this, but back in the really old days, like when we first had the internet and all that, all we have were web pages. And it was so nice. Because all we had to do was just say, hey, let's put some stuff on the web page. Okay, let's do it. And that was it. And we were done. And then all of a sudden, that whole social media thing happened, right? And then not only we have our web page and our blogs, but we had Twitter and YouTube and everything else out there. Save me, thanks. Hello. This is good. I want to, like, belt in the song now. But I won't, because then you'll really leave. All right. So with all of those other what I'll call platforms here, and I know we don't all call it the same thing, but with those other platforms, those other channels that we can actually display our content or convey our content, with that became some problems. And the problem we had was the big problem that we had is that we really didn't have time, because really content development, good content development really does take time. And that's been one of the issues that we've had ever since that time. And it gets worse and worse and worse. Because whether right now you're thinking, well, should I go ahead and get Periscope and Meerkat or maybe I should blab it out now. And it's like in every week, it seems like we have something new. I saw something recently where they said there were 52 different ways that we could, you know, share our content. Well, 52 is a lot of different ways. Well, so what happens then is people develop what they call solutions. But they're not really solutions. They're more like reactions.  Don't cry here, okay? Because we'll have a solution at the very end. But one of the sad reactions is that people end up focusing or end up working with fewer platforms than they want. They want to work on four or five or six different platforms, but they can't. And so they limit themselves to just that one or two. And they're told by people, hey, look, you can only do one or two well, so don't even bother with the other ones. And that's kind of sad. The other thing is that they have massive mediocrity. They go ahead and they do the five or six or seven, but because they're not really posting as much as they should or not sharing as much as they should or they don't do it the right way, they end up being fairly mediocre in what they do. Another thing is people either copy and paste or they do what I call senseless sharing. So the copy and paste is when we just say, you know what, I did it for this platform. I'll just copy that same thing over here to somewhere else. So even if I have like a 15 second video on Instagram, I'll just copy that same 15 seconds over to Twitter, over to YouTube, over to Facebook or anywhere else. Or we do the senseless sharing, which means that we just put it all in one space and then we share it out like news to everybody else. Like the people on Twitter, when they're on Twitter, really want to go to your Facebook page. They don't. And they don't want to go to your web page or anything else. They're on Twitter because that's where they wanted to be initially. And they'd like to go to Twitter, be on Twitter, and then get off of Twitter and be happy with themselves. And so it doesn't really work. And then the other thing that people do is they spend too much time repurposing. Now we hear this word all the time. You have to repurpose your material for somewhere else. The problem is that repurposing actually takes a lot of time. Repurposing is when we actually develop content for one particular platform or one channel, and then we take that content and we wrangle it and we twist it and we conform it into some other channel. And sometimes it takes so much time to do that that we actually, instead, could go ahead and create brand new content. So sometimes I feel like repurposing is like trying to build a bicycle out of a car or vice versa.  I really need to build a bike out of this. But it doesn't really work. And the reason why it doesn't work is because you never planned ahead. And we'll talk about that in a few minutes. Storytime. So, you know, when I was a kid, I'll stand up so you can actually see me. It was nice to take the shoes off for a minute, though. So when I was a kid, we used to have chips every now and then. But we didn't have chips and dip very often. So most of it was just chips. So whenever we had dip, whether it was ranch dip or bacon dip or maybe guacamole dip, whenever we had that, it was kind of a treat.  And when we had that treat, we'd be sitting around there. And there's five of us, five kids in my family. And so we're sitting around, we're eating our chips, and we're dipping in there and we eat our stuff. Well, every now and then, someone would take a little bite and they'd go back in for more dip. And all of a sudden, the rest of us would start screaming, hey, hey, hey, hey, no double dipping, right? No double dipping. And it wasn't because we were afraid of germs. I don't even think we knew what germs were back then. But what we felt was it was unfair. You have your allocated number of chips and that gets you an allocated amount of dip. And that's it. And you shouldn't have any more dip.  If you have chip left over, then you have to eat it dry. Okay? That's how it works. And nothing more. So that's my story. So let's move on and talk about some solutions. With online content, double, triple or quadruple or quintuple, I didn't have any more space, dipping is not wrong. It's not wrong at all. People tend to try to tell us that it is. They say, you know, you really shouldn't use that for the other medium over there. That's not right. It's not right to do that. Well, you know what? It's perfectly fine to do that. And there's ways to do it as long as you do it the right way. The other thing I want to get across is that double dipping is not the same thing as repurposing. The reason why is because repurposing really is taking something that was designed for one platform or one channel and then moving that over and trying to change it in. It's like that car example, right? You don't build a bicycle out of a car. What you have to do is you have to plan ahead. And so double dipping really requires planning. So let's go back and think about the chip example. If you were going to double dip your chip, what you would do is you'd think ahead.  I'll take a little bite. Then I'll go back and dip a little bit more. And if you're really good, it's like skipping a rock, right? You can get, you know, maybe three or four dips out of that one chip. And that's really good. It's especially good if you're down to the bottom of your chips and you have a lot of dip left because you really don't feel right just scooping out with a spoon, right? That just doesn't seem right. And so from that perspective then, the same thing happens with social media and online content is we have to plan ahead so that we can actually go back in there and double dip. In fact, if we don't plan ahead with our online and social media content, then your attempts to actually double dip might get sticky. And this is where you've taken a little dip with your chip. You've bitten off too much and all you have is crumbs and you're like, well, all right. And you scoop right in there and now you have chips or you have dip all over your fingers.  So when that happens, people don't like you anymore, whether it's dipping the chip or it's double dipping. And the reason they don't like you is because it doesn't work very well to do it this way. So let's talk then about this idea of double, triple, and quadruple dipping. I have till four, right? Plenty of time. First of all, and I'm going to put two things up here. I'm going to put both up at the same time because it's one of those weird things that might mess with your mind or something like that. And that's good because it will distract you for a while. So first of all, the first concept is I want you to consider your ideas with your platform in mind. When you first start thinking about what it is you want to do, what it is you want to write, what it is you want to express, then think about the platforms. And don't just think about the one platform that you know, but think about the other platforms that you might be able to use. I mean, right now there are many platforms where you can share your information, where you can share that story, where you can start to express yourself. Well, the other thing is, and honestly, maybe it's really the same thing just written around in some weird kind of Yoda way, but consider your platforms as you develop the ideas. And the truth is I wrote it one way, I wrote it the other way, and I couldn't decide which one I liked most. But I thought maybe one will actually stick with someone more than the other one. Because the other one I considered the idea that I'm considering my platforms as I'm developing my ideas. So I may have thought ahead of a platform, but as I'm even developing the idea I start thinking, hold on a second, I think there's a little piece of this that I could use somewhere else. Well, there's a couple things we can do when we're trying to think about ways to double dip. Now, there's two things. We can think about the similar communication modes or when things are very different. So with similar communication modes, let's think of the example of video. Now what I'm going to do is I'm going to give you a quick example here of three videos. And what we did is we're doing a thing with some of the students are doing something right now where they're doing a fundraiser, and to get the fundraiser to go, what they do is they challenge their professor to come in and actually do some type of a physical fitness activity. So for whatever reason they keep on having them whip and nay-nay, okay? And if you don't know what that is, that's probably good, but you may find out in just a second. So let me just go ahead and do this. Hopefully we have a little bit of sound with this as well, and we can take a look at it. So the first, what happened was before we did this, we knew ahead of time that we wanted to make sure we had a 15-second clip for Instagram, something under 30 seconds for Twitter so we could go ahead and embed it, and then also we wanted to make sure we had something that was maybe under a minute or so to put on the Facebook and YouTube. But had we not planned ahead, what would have happened would have been we would have had a bunch of material out there, and we would have thought, ah, you know what, can we take that or that? And it would have taken a long time to go back in there and take care of it. So in a very short time, we were able to say, you know what, we're kind of planning ahead here. Let's see what we can find out of it. Hopefully we get a little bit of sound here. We're the students at FIU Sports Marketing and Sponsored Class, and we're here to donate to the Claire's Place Foundation to challenge Professor Allen to give breath of fitness challenge. Okay, 15 seconds, very quick to the point we're done. The good thing is, we still knew we had a lot more because we planned ahead. Well, then we have one here. This is our one for... We're the students at FIU Sports Marketing and Sponsored Class, and we're here to donate to the Claire's Place Foundation to challenge Professor Allen to give breath of fitness challenge. Now, we'll just keep on going there. Well, maybe we can look. There we go. So, I want my students to challenge a professor. So, hey, tell them who y'all want... Who y'all want people who don't know? That's Greg Maloney. You on the clock. Okay, so then he comes back, and then we actually have another version here where he basically goes and he does... We have a little bit more. So we get a little bit more dancing, we have a little bit more time, a little bit more time with him talking with the students and a little bit more involvement. Now, the truth is, it doesn't really matter to us if someone watches one or the other, but we're going to have one audience. It's just once it really quick. If you're on Instagram, you want it quick. What we're not going to do is, we're not going to go to Instagram and say, oh, you're here on Instagram? Would you go over and watch our YouTube video? We're not going to do that because they don't want to move. They don't want to go over somewhere else. The same thing happens on Twitter. They don't necessarily want to click through and go to something else. In this way, this is a simple way. This is simple because they're all the same type of media, right? It's all video, all shot at the same time. Well, what about when we have times when we're going across communication modes? So this might be something like, for example, we shoot video sometimes for some of our classes, and what we'll do is I'll have the professors put this online. I'll say, you know what? This is great material. Put it online. Put it on YouTube wherever it's going to be. But before you shoot this, what I'd like you to do is, I'd like you to write that script so that that script could also be a LinkedIn pulse article at the same time. Not necessarily exactly the same words, but something pretty similar. So maybe when you're doing your video, you use some contractions. You say gunna instead of going to whatever it happens to be. And then, of course, when you write up the script for your, when you write it for the LinkedIn article, then you're going to maybe be a little bit more formal, perhaps. But the idea is, why go back out there and say, you know what? I really like that video that I did. I really should write a LinkedIn article about that. And now you're repurposing because you never thought ahead to that point, and now what's going to happen is, you're going to take the time to go back through and try to pull the ideas off of the video. Maybe, you know, you scripted, maybe it's not scripted, and then you're going to take a long time to try to do that. And eventually what's going to happen is you just won't do it. You know, or you'll do a really bad job. Or someone will say, well, I'll just take the script that I had for the video, and I'll just put that out there on LinkedIn and that'll work. But it's not going to work well because it wasn't made with both purposes in mind. It's not to say that they're always in a match exactly, but the idea is if you're thinking about it, that will work. Another thing is that you want to be inspired by interactions. I feel like a lot of times when I'm starting to think of things that I might want to put out as far as content, they come when I'm actually responding to someone who has reached out to me on Twitter or who's reached out to me on Snapchat or something else. And so what happens is a lot of times when I'm actually formulating the response to them, I just think, wow, that's like brilliant, which I'm sure you think about your content as well. And so the idea, though, is at that particular time, I'm responding to someone, I'm having that interaction. Why don't I take that moment to expound a little bit further with what I'm doing, and I can use what I'm doing now to go ahead and create additional content? In other words, why should I separate everything that I'm doing? Content creation, if you're writing for a script, if you're writing for an article or a blog, if you're writing to respond to somebody in a comment that they made on your blog or in an email, all of its content creation. Every time you're talking to someone, you're creating content, and it's content that shares your story. So the idea really is for us to go back through there and think about how we can be inspired by these interactions and think about how the interaction at that moment can help us to create something else. Maybe what you say in your interaction, in fact, if you've ever had someone comment to you or reach out to you on Twitter, when you respond on Twitter, don't just respond, make sure that your response to them is a fully functional standalone tweet. If they say, so what do you think about this? Don't just say, I like it. No, what a waste. What you should do is say, well, what I think about ABC is X, Y, Z because of something else. And now you've answered their question, but you've also made sure that you have something now that's retweetable because it stands on its own. And it's just a matter of planning ahead. Now, what you could do is you could respond to them and then you could look back and go, wow, that was brilliant. And now what you're going to do is you're going to go, I really should write a tweet about that. But the problem is now you've already done it once and it doesn't really matter to go back and try to do it again. The other thing is you need to plan small content into big content. Now when we have professors that will do a video for their class or a video for anything else that you go online, we make sure we tell them we want to make sure that you have something that we call a quotable moment. That when you're trying to talk about something, we want to make sure that at some point we can look at your video and take that 10-second or 15-second or whether it's 20 seconds, whatever it is, and take that clip out and share that clip on social media. But if you don't plan ahead, what's going to happen is going to be that you're going to go ahead and you'll say, I have this one little portion of what I said that I liked and could you skip that other part and then pretend like I finished the sentence with these other words and it doesn't really work out that well. And the same thing with we're writing. If you write something, when you're writing something for your blog or whatever else, you guys know what pull quotes are, right? You do a pull quote. You make sure you look and think, you don't write it and then after you write it, go, I wonder which thing I said here I could pull out as a quote. No. What you do is you start off with the idea of as I'm writing, you go through and you revise and as you're revising, you say, you know, I really don't feel like I have very many quotable moments in there. Maybe I don't have any at all. So now what I'll do is you go back in and I do this with the scripts that the professors will give me. I'll say, hold on a second. Let me take a look. I don't see any quotable moments. Let's change the script. Let's change what you're writing to make sure you have a quotable moment. At that point, now I can take that quotable moment. I can send it out on a look. I can put it on to a background. Send it out on to Instagram. I can put it on to Twitter. If it's recorded, I can go ahead and have that recording and take out that little segment. In fact, let me give you a little example here. Sorry, I have a really big passcode on here, obviously. I'm not sure what I'm trying to hide. Here we go. All right, so here we have. Let's see if we can make this work with a microphone and all this at the same time. So what I really need you to do is plan ahead for your quotable moments. Let me make sure I snap that out. I planned ahead. So the idea is, seriously, though, I want you to plan ahead for your quotable moments. Make sure that whatever you're doing, whether it's in your blog, whether it's in a video that you do, whether it's in, even when you're periscoping, whatever it is that you're doing, think about that. And think, what could I say? You're saying all this great stuff anyway, so why not take that great stuff, drop it down into a quotable moment, and make sure now that someone could take that, and what you do is you have that, someone take that, or you take it yourself and make sure it gets out there. Plan ahead for those quotable moments. Well, the last thing I want to talk about here, and I think we're good. So we'll take about another four or five minutes, and then we'll have some time for question and answer. Is interactions involve content? And you want to make sure that the content and the interaction themselves are both meaningful and memorable. So as you're developing your content, think ahead about what you're going to do to not just have this content on multiple channels, but also to make it meaningful and memorable. And what I'm going to do right now is I'm going to give you a little example of this. And so I'm going to pass out some business cards to people. And when I pass out the card, if you wouldn't mind, just holding onto the card, just kind of quietly hear for a minute. I'm just going to kind of go down the line here. Oops, sorry, hold onto that card. Hold onto that card. Hold onto that one, and that one, and that one right there, this one right here, and this one. There you go. So I passed out 10 business cards. Now my guess is that there's two people who are going to have really good memories of this card passing out experience. Raise your hand if you're one of those two people. No, there's only two. No, the two people who got cards, raise your hand if you're one of the ones that's really going to have a memorable, no, really, really going to have a memorable experience. It's by promise it's not you. It's you, right? Right? Okay, raise it up high. Let them see why they're going to have a memorable. Raise it up. There's five bucks connected to that card. Okay? They will remember who I am. Now, I'm not saying you have to go walking around with $5 stapled to your business cards, although it's not a bad idea. It just might get kind of expensive, right? So the idea, though, is you create that memorable moment in the interaction and in the content that you give. You want to make sure that you give them something that's going to be valuable to them. This is why you want to double dip and to do it the right way, because when you actually plan ahead your content, just like you're planning for your blog or whatever it is that you're doing, you think through this. You really think about what you want to write, and you write it with a purpose in mind. So why aren't you doing that when you do everything else?  How would I have a memorable experience? How could I do this and at the same time take a little portion of this and put it somewhere else? Now, it doesn't mean that we're going to walk through and as you're moving along in your blog, all of a sudden you stop and then, quotable moment, but what you want to do is you want to make it more subtle. It's still there. You can use it for the poll quote, and you can make sure that people know about it. That's right. No, I forget to keep that. Okay. All right. So what I want to do is I want to have, we only have a few minutes left, but what I want to do is open it up to questions or comments or even perhaps if there are people who have had some really great experiences in actually double-dipping or quadruple or triple-dipping whatever your content, then I'd like to hear about that as well. And maybe we can pass the microphone around for that as well. So any questions or any people who have had some really great experiences? Okay. Question now. I'll go ahead and let you ask it, and I'll repeat it to everyone. Okay. So the question was, I'll tell you as a website, it's not getting as much attention, but as a Facebook page, it's getting a lot more attention in how to tie the two together. And I think the key here is to make sure that you have content. And so my guess is that when you're, this makes you understand then, is do you have similar content on both pages, on both platforms? Okay. Similar content. And when you develop the content, do you develop for the Facebook or for the webpage? All right. Well, and I'll tell you, and there may be some people here that are actually, that will tell you all sorts of amazing tricks to get people to get into your webpage. I think part of that is that maybe what, and what I don't like is, I don't like people to tease. I don't like the concept of, I'm here on Facebook, but if you really want to see everything, you have to go over here to my webpage. I think people get annoyed by that, and I think they get annoyed fairly quickly. I would say it's more likely. What I would say is, you know what, it's maybe it's not so bad to have all that attention on your Facebook and not to worry about it. As long as you're getting attention, I think it's good to get the attention. Maybe in the end, that's where your attention will be. I think as you develop, sometimes I can think you can develop material that really isn't the same material and say, you know what, here's, this is here, maybe there is something else on the webpage. I think what it is a lot of times is how people are accessing it. Right now, we're living in a mobile world, and I think people have a tendency to use whatever is more mobile-friendly. So hopefully your webpage is very mobile-friendly. And so that might be a question to take a look at. If it's not mobile-friendly, then I think that might be one of the concerns. And maybe what happens is they may go there on occasion, but then they're going to bounce. And if they bounce and they're right back. But usually I think the feeling is, if you're in Facebook, if you're on Twitter, whatever platform, whatever channel you're on, you usually don't want to switch to something else at that moment. I know if I'm looking on Facebook, I don't feel like I want to go anywhere else. Whatever I do, I want to stay there at the moment. And when I'm done, then I'll go somewhere else. I think that's the issue. That's a concern. It's not a very good answer for you. Yes. Sorry, they had their hand first. You're going to yell it out? I was going to say, sometimes it just depends on like the Huffington Post. Every time I read a tweet, it makes me want to read the story. The tweets are so good that it's like, I wonder what they're talking about. So I'm like clicking on Huffington Post all the time. So I think it depends on how enticing it is to get you to that website. So if you tweet out something that says, this guy looked at another person and you can't believe what happened. Is that right? Is that? You want to pass that down?  And I was wondering if you could suggest any role models in the media world for who are great at double, triple, quadruple dipping. You want to mention that? Buzzfeed? Yeah, I think Buzzfeed. I think the idea there is because what you're trying to do is you're really trying to get them to come back to you and to the magazine, right? And so I think it's the same idea. You're really trying to drive your traffic to the magazine versus necessarily actually what I would do is I would just understand that your magazine is no longer a magazine. It's no longer a website. Your magazine now is every single channel that you want to use. And so no longer are you a web page. You are a presence, a web presence, right? And because that would have been an awesome quotable moment, right? No longer are you a web page.  Someone write that down and tag me in it, okay? So, all right. Maybe another question or two? Yes. Ah! Beautiful, beautiful question. She's asked, she says, I listed one Snapchat up here. How do you apply that? And let me tell you, there is something about that that is much different.  But if I have something to say, you know, 90 seconds, whatever it happens to be, I would not take that and break it down into nine 10-minute segments for Snapchat. And the reason why is because Snapchat audiences want it to be raw, right?  They don't want that. What they want is for you to take, even if it's the same material, they want you to hold that camera up here and do it. So let's say that you don't really want to talk or you have something you want to say, you don't have it memorized very well, you want to use a teleprompter, whatever else. You know what? You can fake it.  And the beautiful part is you're only doing it in 10-second increments.  But I would say is you purposely break it down into the 10-second increments, or 10, 8, 7, 8, 9, 10-second increments. The reason why is because it will look more like you did it for Snapchat. And I think that's the key, yes. The idea is not linkable. I think the idea there really is, and that's why I'm not a big fan of Snapchat only, because, I mean, I have four daughters, and they snap everything to me, and it's like, you know, and that used to be my, that was my introduction to Snapchat.  I'm like, it was two seconds. They go, well, you ought to see it. I'm like, but I didn't get a chance to screenshot it. And they're like, dad, it's Snapchat. No one cares. I'm like, but I'm your parent. I care. Right? I want every single picture that you ever send to me. And so it gets frustrating for me. But the truth is, I think what happens is, it's just a matter, I think, of having interaction a little bit. And what I would say is follow a lot of different people on Snapchat and see what they do. And there's really a lot of different kind of perspectives that they take.  And they're doing whatever they're doing. But then there's others that actually try to lecture you every time. And there's others that have to have little tidbits. And they do a few fun things. And so I think the key is to find out what that is. My guess is, I mean, now and now, if you go on the Twitter or somewhere else, more and more you're seeing that Snapchat QR code type thing on there with their picture, and everybody's on there. So I think that at some point that happens, you're kicking me out now? Okay, almost.  I mean, do you go to the new format or the new platform or do you wait and do something else? Anyway, thank you very much for the questions. Awesome. Thank you very much.


Yeah that all the bugs become features. Yeah that's my grandiose dream to like impart to other young girls who are sort of seen as weird in a narrow viewpoint is like that reminder that all that stuff that makes you an outsider is the stuff that later if you can just withstand the discomfort of it sort of becomes the stuff that suddenly that's the reason you know you're writing and directing and you know all this you have stuff in a weird way. I wouldn't wish that discomfort on my kid's self but I do feel like weirdly what allowed me to survive was this weird relationship where it was like my job to protect her or something and like in this very you know bizarre inner child sort of I'm always watching out for her because like nobody else was you know


We're here today to talk about how not to get fooled, but I actually want to start somewhere a little bit counterintuitive, which is the importance of trust. Trust is one of the fundamental forces of good in the world. It's the basis of globalism. It's the reason that we're able to believe that the person sitting next to us isn't going to betray us. Ultimately, trust is one of the things that keeps society together. Trust is the belief that even though things might appear to be zero-sum, they could actually be positive sum in the long term. So here's what we know about trust from the research side. Societies with higher levels of trust tend to do better. They have stronger institutions. They do better economically. So over time, across the world, across societies, it seems that cooperation actually ends up winning out over antagonism. On a personal side, we know that higher levels of generalized trust that is trust in your fellow human beings, that people sitting in this room, are also correlated with all sorts of good things. People who have higher levels of generalized trust tend to do better academically. They're happier. They're healthier. They take more risks. They start more businesses. They seem to be smarter. In one study from Oxford University, higher levels of generalized trust were associated with a 34% increase in verbal IQ scores. So trust is good, and it seems that trust is natural, that this is actually our default state, and that it's distrust that is learned. Let me give you an example. In one study at Stanford University, the psychologist, Roderick Kramer, had two groups of people play a game of trust. One group wasn't told anything. They just said, play the game to the best of your ability. The other group was told, keep an eye out on your fellow participants. Be a little wary of them. Who knows what tricks they might be up to? What Kramer ended up finding was that the first group inherently trusted their fellow participants and did much better, had much better results in this study, whereas the second group spent all of their time being suspicious of each other and ended up not doing well at all. So not only is trust the default, but trust leads to good things. Right now, though, we're living in a very peculiar moment in time. We're living in a moment in time where generalized trust is actually on the decline, even in societies where traditionally it's been highest. So we're living in a world where we have this rise of populism, this distrust of facts. People are undermining the media, journalism. Expertise is no longer valued the way that it has been in the past.  So what do we do? How do we recapture trust but do so in a way so that we're trusting in the right people and the right things, and not the wrong people and the wrong things? So I have a slightly nontraditional background. I'd like to call it one of the more creative uses of a psychology PhD in recent memory. So first, I spent a long time studying how people make decisions in the lab. Then I wrote about it. Then I spent a few years with con artists, figuring out how hope, how trust, how deception, how all of these things we're talking about today play out in the real world. And then I became a professional poker player. So I like to call it one of the best uses of a Harvard degree of all time. And it's actually arguably in that transition to the world of games that I've learned more about strategic decision making, about the nature of trust and distrust than I have in years of research in a psychology lab. Poker is a really interesting game. If you trust too much, you are going to go broke so quickly, it's not even funny. People try to bluff you all the time. They try to bully you.  And guess what happens if you believe them every single time? You end up folding your best hand and you end up losing. You can't sit around waiting for pocket aces because if you do that, you'll be broke long before they come your way. And then when they do come your way, you're not going to be able to play them correctly. So this is definitely one situation where honesty is not the best policy. But the opposite end of the spectrum is just as bad if you distrust all the time. These are the players who think that everyone's out to get them, that everyone is bluffing, and that this time they're going to catch you. And so they keep on calling and calling when they should be folding. And they end up just as broke as their overly trusting counterparts. The key to success is balance. It's being willing to observe and to adjust and to change your strategy according to who you're playing and how they're playing against you. John von Neumann, one of the greatest minds of the 20th century, the inventor of the computer, one of the consultants on the hydrogen bomb, you name it, he was there. He was an avid poker player. In fact, he's the reason I got into poker to begin with. Game theory was born out of his notion, his basically belief that if you could solve poker, you would solve the world. You would solve the most complex human strategic decision making that exists. Here's what he has to say about that. Real life consists of bluffing, of little tactics of deception, of figuring out what that man thinks I mean to do, and that is what games are about in my theory. So if we think of life as one big game, our question becomes, how do we play it optimally? So now I have a question for all of you. How many of you are better than average at what you do? How many of you are exceptional? We're at Davos. Of course, you're all exceptional. Everyone in this room is. But the thing is you might not actually be exceptional in every single way that you think. There's something that's known as the better than average effect, which means that on almost all positive traits, you think that you're better than the average person. And on all bad traits, you actually don't have those traits nearly as much as the average person. So if I were actually to hand out a survey right now, had you guys fill it out, and then give it to someone who's close to you, who knows you really well, and who likes you, your best friend, your spouse, someone who knows you well, I would get two different sets of responses to judgments of character traits. One would be much more positive than the other. It's not yours. I mean, it's not that you're friends. It's going to be yours. You are going to be much more positive about yourself. And this can actually be a wonderful thing. It's very psychologically adaptive. In fact, the only people who do not exhibit this optimism bias, the better than average effect, are the clinically depressed. They see the world as it actually is. And man, that is not a pretty sight. So not only, though, is this psychologically adaptive, but it's one of the reasons that you're where you are. Because that hopeful optimism makes gatherings like Davos possible, because if you're not hopeful that tomorrow's going to be better than yesterday and that today, then what are you doing here? But the key is a little bit of self-delusion goes a long, long way, a little. So back before my poker days, back when I was still in the psychology lab, I studied overconfidence in decision-making. What do very smart people who normally make very good decisions, how do they act when you place them in a stochastic environment, an environment that's uncertain, that's ambiguous, where you're not really sure what's going to happen, that's unpredictable? I had people play a stock market game where they picked different bonds and stocks and were rewarded depending on how their choices performed over time. And here's where I found. People who were the smartest, who were the most financially sophisticated, who were the most educated and tended to make the best decisions in the real world ended up doing the worst when the task switched, when the decision parameters changed. They kept doing the same thing they'd always done. They didn't adjust their strategy because they were so confident that their strategy couldn't possibly be wrong. So they didn't listen to negative feedback. When the old way of things no longer worked, they still kept doing it because, hey, they're very smart people. So that's when self-delusion is not that hopeful. And what I would say to those people is you need to take a step back. You need to understand what great leaders understand, which is that what worked before might not work now. What worked in a world where generalized trust was high might not work in a world where generalized trust has eroded. And if leaders don't understand that, then there are leaders who will. And these are the populist leaders. These are the leaders who use the tools of con artists in order to create the reality that we want to believe in. Because contrary to what you might think, the con is not about greed. It's not about deception as such. It's about confidence or trust. And the con artist thrives where trust and self-deception meet in that intersection. So one of the things that the con artist loves to do is feed on hope, feed on trust, feed on our optimistic belief that we can be the best version of ourselves that we're living in the best of possible worlds. So something that they love to use is a technique called the foot in the door effect. And the foot in the door effect is actually something that's based on very positive things. It's the fact that we like to see ourselves as good people. So one of my favorite examples of the foot in the door took place in the early 1900s, where ads began appearing all over the newspapers, all over the United States. There was a young Nigerian prince whose name was Bill Morrison. And he was very lonely. He didn't have any friends. He lived in splendid isolation because he was a prince. Princes don't have friends. And all he wanted was an American pen pal. And this ad was so sweet, so just delightful, that the newspapers ran it for free. Newspapers have never been high profit businesses. This is the golden age of yellow journalism. And here they are running this ad. And the letters flooded in. Bill Morrison had more pen pals than he knew what to do with. And you know what, he answered every single one. He was the best pen pal anyone could hope for. And then he asked for a small favor. He said, hey, do you think that you could send me an old pair of pants that you no longer need? Oh, and $4. And in return, I'm going to send you jewels because I have no use for such bobbles. Well, pants and dollars started flooding the mail system. And the jewels, not so much. So then the mail system started investigating for mail fraud. And they did find that something was not as it appeared. So Bill Morrison was not Nigerian. He was not a prince. He was 14 years old. And he was an American boy. He couldn't be prosecuted because of his age. But he understood exactly how the foot in the door works. People want to be do-gooders. They want to help this poor lost prince. And so that's exactly what they do. This is a con artist technique. But it's something that we might do well to understand and to use in our everyday life. And before you say, oh, but I'm not a con artist. Why would I do that? Remember what one of the greatest scholars of the con? David Moore wrote back in 1940. If con artists operate outside the laws of society, we must remember that they are not much further outside it than pillars of society who go by names less sinister. For every Bill Morrison, you've got an Elizabeth Holmes right around the corner. So poker is, in some sense, the most zero-sum game that you can imagine. I win, you lose. You win. I lose. Simple, right? But if you actually look at it strategically, it becomes clear that poker, you can't look at it that way. It's a repeated interaction. It's an ecosystem. And over the long term, it's not about any given hand or even any given game. It's about the health of the ecosystem. It's about keeping players happy and keeping them coming back. Otherwise, you're not going to have anyone to play with. So when I play poker, I don't subscribe to the whole hoodie, dark sunglasses glaring at you.  Instead, I like to talk to people, engage with them, be interested in them. Not only does that make the 12 hours or so I spend a day at the poker table much more pleasant, but there's a pretty good strategic consideration, which is that I've taken the time to be nice. And poker is a game of small edges, of decisions in each hand where you can play the hand in any number of ways, some much more aggressive than others. And if someone decides a few percent less often to take an aggressive line against me or to target my opponent instead, then I win. Even if it's not everyone, even if it's not all the time, that small percentage advantage makes me more money, because they're not actually being as aggressive against me because they think I'm a nice person. And everyone has a better time. I make more money. We're all happy. And a zero-sum game becomes a positive sum game. As one of the stalwarts of poker back when Texas Holden was really played in Texas, Amarillo Slim put it, you can shear a sheep 100 times, but you can only skin him once. I know that sounds very harsh, but understanding that insight strategically doesn't necessarily make you a horrible person right away. And you can understand that con artists will use these time techniques against you. And they will do it very frequently. So ultimately, they're not taking advantage of our greed. They're taking advantage of our hope and our trust and our humanity. So how do we square that circle? How do we create trust but keep ourselves safe, trust in the right people and the right things? So I say your first rule is actually the journalist's best friend, trust but verify. So I'm not saying that you need to start digging into everything you come across. So when you come to a party tonight, it's perfectly fine. If you say, oh, that's really impressive. It's really nice to meet you, rather than taking out your cell phone and saying, can you hold on a second? How do you spell your name again? Let me Google that. Although you can try that and let me know how it goes. We'll see. But the truth is you need to figure out when to dig deep, when to ask questions. You've all heard the saying, if something seems too good to be true, it is, right? And you all believe that. The problem is nothing's too good for you. It's too good for that guy. That guy doesn't deserve it, but I'm the best. I'm better than average. And so when the good things happen to me, I deserve them. We're not objective about ourselves. We're not objective about our own decisions. And instead we just say, oh, this is wonderful. This is exactly how the world should be. Everything is fine. We only ask questions when things are going poorly. So what I recommend we do is something called the Bob Next Door Test. If this were to happen to Bob Next Door, what would you tell him? Would you tell him that there are red flags? What would you advise him to do? And if you told Bob Next Door that this might not be a great idea, maybe it's not a great idea for you either. Of course this is much easier said than done because Bob Next Door is not nearly as great as you are. In poker, I see this all the time. People become total geniuses when they're analyzing how someone else should have played a hand after the fact. Say, oh, how could he have done that? He should have done that. And with hindsight bias, which is using the current outcome to evaluate past decisions, they say, oh, well, this is clearly how you should have played it. But when it comes to yourself, all of a sudden, much more nuanced, you have all these excuses. Well, this affected me, you didn't think of that. I made the right decision, I just got unlucky. Poor me.  Poor you cannot be in your vocabulary because there's only room for an objective analysis of your decision-making process and not poor, poor you. The second thing that I would recommend is something very simple, self-knowledge. How many of you have actually taken the time to sit down with yourself and ask, what do I believe? Why do I believe it? What do I want to believe? Who do I trust? What makes me tick? We are not very good at asking ourselves those questions, but you know, who is con artists? They ask those questions about us so that they know what our buttons are, they know what our beliefs are, they know exactly how to sell what they want to sell to us. And so it never hurts to take a moment, take an hour or take a day and actually practice that sort of mindful technique. In poker, it can be the difference between winning and losing, figuring out what your triggers are, what tilts you, what makes you emotional, how do you respond to different things? When you know yourself, you make much better decisions. It's the greatest game theorist of all time, Sun Tzu said, know your enemy and know yourself and you not need fear the result of a thousand battles. So take that time and actually get to know what you hope, what you want to hope in, what you want to believe. And I think you'll be surprised to see that the trust that you thought you lost is being reborn in a sense. Ricky Jay, the great magician and also a student of the con, once gave an interview to the New York Times where he said that he wouldn't actually want to be the type of person who couldn't be conned. I would not want to live in a world where we can't be conned, he said, because that would be a world where we couldn't trust in anyone or anything. And that doesn't really seem like a world worth living in. So let's bond together and try to build one that is. Thank you.


Hi, everyone, Joe for jashbeescasebreaks.com with our last one of the night 2022 Bowman draft baseball brand new release jumbo edition eight box pick your team number three we got more eight box jumbo pick your team pick your teams in the store we got two box super jumbo random teams in jashbeescasebreaks.com as well if you want to check that out we'll be able to knock that tomorrow big thanks everybody here for making this happen appreciate it got those symbols next your name that means you won that spot in a in the team random where you won spots into the team random and then got randomized team all right well settle in folks obviously I will do an autograph recap with any low numbered cards at the end if you're watching live if you're watching the replay you can just scroll to the end but if you're watching the this break live then I guess you're just stuck with me eight boxes and good luck everybody anybody uh is anybody in this break watching live right now anyone in pick your team three watching live right now if so uh if so what are you uh what are you looking for what team do you have what are you looking for speaking into existence if you will or am I just doing this break by myself could I not do this break and go home and then no one would notice until tomorrow you get some nice stuff out of your personal box nice i think jason was doing personal boxes non-stop today all right so the main guys who are looking for here jackson holiday tamar johnson and uh and elijah green those are some of the what nick jaspeas has a tiered as uh as the top tier guys that we're sort of looking for here of course all card ships so all right 389 out of 499 jordan beck two turntables and a microphone where it's at these aren't numbered so i'm going to breeze by these that would be kind of what if I just stopped right at the top of the hour and said that's it i'm going home i i saw i suppose i could i would just uh what i just i guess i would just pause the video yeah that might take up too much uh resources overnight i would just stop yeah i would just stop the video and be like part two tomorrow and then just i don't know mark the boxes or something like that so there's no like no i don't think there's any funny business there's tyler stort mark basett with that autograph i suppose i could i'm all right i'll make it i'll make i'll be okay as long as i as nice as long as i fathom a fathom a little bit of company the chat that's all it takes to get me through the spray it'll it'll it'll go a lot faster although now that i've done one of these cases already now i've got a good feel for i've got a good good feel for it so 199 brandon berea berea berea berea devin with the blue birds what's my favorite bowman product it's 2022 bowman draft baseball jumbo and super jumbo all of which you can find on jaspie's case breaks dot com that's my favorite bone product brand new release and coincidentally it just dropped today jaspie's case breaks dot com is where you can find it oh there's brenner cox 221 250 some purple cox right here how big is this cox 63 195 that's a big cox fourth round pig purple paper james with some cox there's thomas kit herrington 99 out of 250 purple chrome for the pirates it'll be for chad d different chad not chad dawg but chad de benny chad dawg is in the chat i think we cornered the market on chads in our uh you heard that joke not 20 minutes ago it's a different video different video different audience chad i can i can recycle a joke and there's kuma rocker about one out of every 60 packs on that one texas that goes to rob also it's not a joke that's that's his name chad grow up cox is his last name i don't know what you're thinking and a drake baldwin 23 out of 50 23 out of 50 drake baldwin started from the bottom now we're here for the braves that's going to go to michael osia and the bravos ah you're thinking of john rocker there was the uh the old closer for the atlanta braves that caused some controversy i think he was probably one of the he was uh i guess you could say he was canceled before we really had a word uh to call that holiday my favorite athlete of all time would be jackson holiday who you can find in 2022 bowman draft baseball brand new release just dropped today group breaks available on jasmine's case breaks dot com abc always be closing chad always be closing oh favorite name of an athlete uh dick butt kiss there's oh and murphy 49 out of 199 oh and murphy paper for michael osia and the braves have a good trip guys thanks merry christmas felice navidad on you new evo etc bye guys holiday season folks jason and vanessa going out of town for a little bit and they're gonna enjoy a much deserved vacay for them oh and their birthdays too keep forgetting about that the holiday christmas time birthday they always get lost in the shuffle think uh jason and vanessa's birthdays are in a in a few days christmas eve and i think both christmas eve 24 or 23rd summer around there nicks brother alex is also on the 24th i believe nick jaspy is the end of the month the 31st no it's not the 30th it might be the day before so there there we got we got some december birthdays up in this jason's 25th okay vanessa's 26th day out yeah it's it's around there it's all it's all broken another box there's mason win and logan tanner 52 out of 150 make like a tree and get out of here logan biff tanner 52 out of 150 mason win for the cardinals that'll be for alan that's the 250 tanner goes to adam cuperman and the reds uh we do not get time off for jackson holiday no in fact we have to work on this jackson holiday bowman draft day holiday federal government my i'm wondering federal government gets a jackson holiday we do not get festivus off unfortunately we got a jonathan canon 163 out of 250 purple paper for the shy socks that's going to be for alan murdoch i'm sure i've asked alan this before over the years that he's been breaking with us but when he plays uh he's an adult i don't think he plays a team anymore but when he was when he plays a team you think he always you think he was always murdoch there's ryan ritter rockies ea it's in the game the rocks that's a good tv show theme song what's it what's another good tv show those are good tv show things on things jackson holiday's birthday is on the fourth what day was the fourth was that a wednesday or friday that's when they should have released bowman draft nine out of 99 anthony volpe for adam and the yankees i mean tops really should have had like i don't know maybe they did this i don't know they should have had on jackson holiday's birthday have him open a box a pack of bowman draft or something like that friends yeah the rembrandt i think i'll be there for you i don't know the csi song though or is that is that the who song csi well csi miami and that's with the guy that has like the sunglasses with the sunglasses and he puts the sunglasses on he has like a cool line or something like he has a nice quip and then it goes into the intro there's danie dilucia 003 out of 499 refractor autograph for cleveland cleveland this is for you it's like he'll find like uh two uh two like dismembered feet inside a freezer like a meat lock or something like that and he's like it looks like someone had cold feet looks like someone got cold feet someone has cold looks like someone has cold feet that's that's the line christin vicaro aqua to 199 that's for james and the gnats airwolf that's a good one um airwolf uh that's uh i mean i could write for that show chad dawg i could write for that show i don't remember the sanford and sun theme song i don't remember much about airwolf but uh just that that helicopter was pretty awesome like do shows like that exist anymore where they're like the like like they had where you had to have like an iconic vehicle right i don't know if you do i don't if we have that anymore like you know obviously night rider had the car was it a fire bird i think the night rider had the car airwolf i don't know who even i remember the cast but they had the helicopter you know was that like a police helicopter i actually don't remember anything about that show where are they part of the government solving crimes is that a government helicopter is it a private crime solving entity what what were they i don't remember like a team had the van chips in the vehicles were big part of the show the motorcycles oh it's some sort of private security group and the elder dude was the co-pilot and but they had they had like military-grade weapons on that thing i guess if you're there's a private security front you can do that rex saying years ago i had an idea for a schwarzenegger movie where he plays an x-cop that the station allows to go on one last mission every time he goes his goes to a crime scene he makes a cheesy reference to one of his old movies like what this is why rex is not a screenwriter um but what would some of the references be like like he finds like uh some dead person in a crime scene and looks like it looks like he was terminated would it be something like that some kid gets killed uh doing uh doing wheelies on a motorcycle right and flips over and gets killed and he got to the scene he was like looks like he was trying to be a last action hero something like that someone someone gets uh sexually assaulted and be like oh there must be a predator out here something like that that's my honor schwarzenegger by the way it's really good right goes to a school shooting goes to his officer and says you must be again the guard of the gulf all right okay i can see that i can see that you know maybe goes goes to see uh maybe there's like a domestic argument domestic incident that he gets called to and it's like here's both sides of the story and he's like somewhere here through lies what am i doing that's like a russian voice isn't it i think i i think i'm i still have uh i still have shawn connery who's not doing a russian accent i got shawn connery as uh as captain rhenius in my head one pink one pink only for showy all right i take that back rex write that idea write the treatment for that we'll pitch it around town holly well i mean we'll have to pitch it to schwarzenegger himself doesn't work if it's not schwarzenegger so really if we if we get a mean all we need to do rex let's write the treatment let's get schwarzenegger's uh i don't think i'd even would know people i wouldn't know how to get schwarzenegger's number but we'd have to get to his representation we'd have what it's not gonna work if we get it to his agent i can tell you that schwarzenegger himself has to has to has to be that has to want to do that we got to put in his the agent won't do it he'll be like this is stupid we're not gonna do it but it could be like sort of a self-referential movie like that nicolas cage movie that was out is that out yet has anyone seen it if so there's harry henry uh bolt a's garret so there's kind of like a meta self-referential kind of movie it's trevor martin 30 i-75 could spin that that might work there's trevor martin 38 i-75 for the rays ryan harrell with the rays i don't know if that's one of the guys he was looking for an idea could work if it's kind of spun like that nick cage picture usually they won't who won't read unsolicited works the agent of the actors sufer plagiarism well i don't think i'm worried about plagiarism with arnold schwarzenegger because it's not a writer i just need you know classic elevator pitch i need 30 seconds with him in an elevator and be like all right get this you're you're a cop solving one last mission but you're making references to old movies that you've done but you're on schwarzenegger everyone knows that but you insist on being called someone else all right yeah schwarzenegger's not he's not he's not part of the wga why'd you bring chrome for james all right there's alexa sernan is 58 out of 150 blue paper for the cubs matthew and drew a thork 61 out of 499 adam cupperman with the yank he's bought the yanks straight up did i see james weisman dropped 30 did i know i hope it is because i feel like he was pretty much out all last season with an injury right and then i feel like this year when like things started to ramp up i think they ended up getting demoted to geely just to get some minutes so i think the season did not start well for him but hey if he's dropping 30 i mean i'll take oh you know what it probably was garbage time because because they were playing the nets the nets blew them out the nets were up by like 40 at one point i think they close the lead but but the nets were in control the entire way but hey i mean just getting those buckets you know just getting those buckets could just kind of get something going he has the talent he's shown it before pre-injury so it's got to be like rust just kind of getting back into the you know they they say you can't replicate you know games right you can train all you want you can practice all you want you know and you can go play as hardy's who want but that does not replicate the game you know so maybe it's that and you know with step out with the shoulder injury for a little bit you know warrior struggling in general maybe they're just like hey let's give this guy some minutes and let's just see if we can get something going here to see this while Steph is out so this could be a pretty important month or so holiday could be an important month or so for for james wiseman and his stock jackson holiday another paper for jack vane jack with jackson i'm sorry miss jackson oh i am for real there's payton palette 74 out of one fitty for the white socks alan murdoch with the shy socks you know what rex arnold schweiger snager he has amnesia that's what it is this would be a good indie movie this would be a good indie movie just it's kind of movie that arnold would do for free just for fun beyond like a shoestring budget like a million dollars or something like that you know it'd be the indie studio he's actor arnold schweiger snager but he thinks he's a cop or he's a lot he's lost something short-term memory or some kind of memory loss sort of thing and the doctors say that for arnold to regain his memories he has to uh he has to maybe maybe it's not be a cop maybe he has to revisit some of his old roles rex so maybe he has to like be a kindergartener teacher and he has to be a police officer and he has to be a robot he has to be a terminator and he has to kind of revisit those roles he has to be a last action hero he has to be in true lies he has to be a predator he has to go to the jungle kind of to revisit arnoldy stuff for him to to regain his memories running man yeah and he eventually has to do all that to uh at the behest of his his movie wife obviously it's semi-fictional it's movie one it is fictional he's not doesn't have amnesia and his wife in the movie needs him to regain his memories to to have her husband back and there's a heartwarming ending from the makers of manchester by the sea do bowman image variations have a different code like the flagship product i have no idea i would assume so are there variations in there don't know but thankfully all card chip let's see if cardboard connection has any details on that parallels parallels inserts autographs and parallels yeah there's base image variations right ah yes there is um base chrome image variation set checklist this code on the back ends with 346 346 so here's the here i'm gonna drop you the checklist you and everybody in the chat who's watching live i'm gonna drop the checklist for you right now just control f variation and i'll you can they'll send you the base chrome image variation set there's only 15 players that have it for example jackson holiday is could have a variation but we haven't seen it because all the pictures are the same but that's the code they're talking about down there if it ends in three they're tiny it's kind of hard to see on the camera but if it ends in 346 it'll be a variation only the chrome looks like has variations i feel like it would jump out at us when when we see it his own murphy 110 to 250 purple chrome autograph for michael osia and the braves right something like that right he's got to work and i'll be back you got to work in the classic lines but he's kind of in reality so people are just like wait what is he being self-referential and you'd be like no he's sometimes sometimes he comes back sometimes he does he thinks he's in a movie now but he's lost his memory we're trying to help him gain it back 466 out of 499 paper for the Giants jack maybe there'll be a road trip scene or something like that maybe with some peter guerrero playing in the trailer yeah it's a checklist seems to suggest that it's just the chrome cards so just sort out the chrome and then just kind of look at the one that maybe looks a little different or just look for the players i guess because there's only 15 players that would have a variation so kind of look that up and then look at the chrome cards or look at the back of the cards and i'm sure you might you might stumble into a variation or two and there's reggie crawford that's jack with the giants won that spot in the team random also different years might have different codes on the back codes at the end so i would check whatever year that you're looking through check the uh there's jerry mckenzie 43 at 99 green paper for james and the nationals i would i would check the checklist like cardboard connection dot com and usually they'll tell you about variations and what the code is for that particular year but for 2022 bowman draft baseball base chrome image variation set checklist the code on the back is once again 346 trevor martin blue to 154 ryan herald and the rays last spot mojo got an auto a little bit earlier do i need to watch this uh lakers king's game again i don't think so i know what happened maybe mba game time oh dustin harris has a redemption on the back of it aqua lava dustin harris i close my eyes only for a moment till the moment dust in the wind all we are a dust in the wind something something all the links that go here all the lyrics go i need some barnett speckle anyone want to take a guess at the redemption i'll give everyone one guess one guess only one ping one ping only virtually one guess one guess only guess that redemption give me the player's name i'll give you ten dollars and break you have to be registered to the site too so i know where to send that so i know where to send that money but if you get it ten dollars of delicious delicious break credit to jaskiescasebreaks.com that'd be that's like half of a filler spot or something like that for most breaks i'll give it to the end of after i open these packs that's kind of how long i'll give it right up front right here it's not going anywhere husky dolphin guessing jackson choreo that would make uh frank very happy as he has the brewers one ping one ping only to show you paper base no one else well no one wants to play no one wants to play it's just you and me husky dolphin or everyone's lagging behind i'll racks you snuck in there with brooks lee it's nope it's uh cooper jerp cardinals alan with the cardinals cool it's cooper jerk we got anjala martinez blue paper to 150 31 out of 150 for cleveland that'll be for mark and a yellow lava gold lava and an auto 26 out of 75 yellow lava for the mets mark oh we got some b cocks we should have signed that a little bit higher uh some cocks going to james some cocks going your way james fourth round pick plan to attend uh texas and was a star quarterback who garnered some national recruiting for football husky dolphin shocked how many players in the transfer portal yeah what's going on with that transfer portal and there's like players going back to the original places that they were recruited to right i saw someone do that i don't follow college super closely but i know i saw like you know kids are transferring all over the place i mean especially for football when you know most kids are there for like three or four years but like can kids just just go change could a quarterback change teams every year i guess i mean i feel like that's i don't know do we have a problem is that a problem or maybe not like initially i think it's a problem or is that a good thing you know coaches get hired and fired all the time and the kids they recruit right i think that was originally the intent of the transfer portal you know like if a coach if a kid gets recruited and the coach gets fired in like half a year you know and the next coach doesn't want anything to do with you you don't want that kid to be stuck in that spot which might not be the best spot which is fair you know so he should be able to go into the transfer portal now does the 19 over 1900 feels like that's a lot and now there's the question of holiday is the n il stuff going and getting out of control schools with a lot of boosters with deep pockets there's david mccabe 122 out of 250 mccabe is the name of the name of a really nice guitar shop in west la go there go visit tell him jaspy sent you michael losia with the braves not that i don't know too much about the ins and outs of how this the n il deals are going to work spend joy so what players what kids can't can't do but i just get the feeling knowing the that's for nicholas and the angels the paper just knowing the nc double a i feel like they probably fumbled that right you know basically the idea was yeah you know if a player's jersey is being sold with his number on the back and the teams in the student bookstore all right there's henry mendez to 250 they should be able to get you know so-and-so should be able to get something out of it you know it's like a local restaurant wants like you know star soccer player star local soccer player xyz hey you know here's some money do a do a little local tv ad for us for our restaurant now let's give you a little money you don't get in trouble hey so-and-so goes to as they signs a few jerseys and signs and footballs and you know gets sold in the store it's in a repack product or something like that you know like fine they can get a little bit of money but now it just seems like just like they could just get straight up paid or something like that and then we're like there come to our school parents get a house and like it's just it's happening already you may or is it that maybe it's just happening already so you may as well just like i guess make it legal there's dylan delusia maybe that's what it is mark with cleveland cleveland this is for you maybe there's just like it's gonna happen anyway we can't regulate it you know like it may as well make it legal the kids won't get in trouble for it all right another box you cleveland beat the bucks today the highlights are suggesting yes no malachi's coming back no now the highlights are suggesting the bucks came back no cab beat the bucks 14106 donvin michael 36 points look at that dairies garland 23 points jared allen 19 and 8 wasting a million bucks wasting a 45 point effort from yannis he trailed by as many as 24 points but they cut it down to an eight-point loss wow holiday man that donovan michael i mean i'm not used to saying you know we're not used to really used to seeing there's patent palette for the white socks aqua lava for alan we're not used to seeing cleveland make like this the sharp moves you know to draft well and and then make the move for donovan michael and that's been i feel like that's been everything to that team you know donovan michael who already plays well already a good player it's a kind of a well-balanced team just size-wise and everything michael and dairies garland combined for 59 points wow so they're they're playing well together got some young energy on that team too there's eric hernandez purple paper to 250 74 out 250 for the white socks that's for alan it's all coming together i wonder i would love to see them be active in the trade window be buyers not sellers be buyers and then make a run the playoffs they're sunny day uh ditch era 125 out of 199 aqua lava autograph halos it'll be for nicholas it's jud fabian paper to 499 for the o's that's for jack oh and an autograph nathan marto marto aya 447 out of 499 for the friars that's going to be for bobby and the padres who won that team in the filler team ran from monterey california which i believe is in the central coast of california a very beautiful part of the world i think that's where the monterey bay aquarium is i think that's the same monterey which is great they have otters there elisha green going to james and the gnats auto would be nice right slots and boxes to go see what we can do past calciacum dropped 52 today on the nicks raptors 113 106 there's a brian akunia behind him dominate keegan i don't know if this was one of the guys you were looking for ryan herald i remember simpson is keegan one of them anyway dominant keegan rays for ryan herald got the ray straight up brian akunia one of the two brothers ronald has in major league baseball it's 99 that's for the twins that's going to be for peter and the twins two more boxes to go almost there stay on target the 55 minute mark oh this one's definitely going slower than the first one he's dragging dragging a little bit you know just running out of steam at the end of the night tomorrow we should do a few of these at the beginning of the day jasky's case race dot com buy your teams out to hit the ground running and usually at the beginning of the day we'll have might have we can might recruit some people to help us sack these up for me might help the break go a little bit faster and we can get more done less time jason paid him at 41 today and a losing effort they lost to the pacers triaries halibur with 33 points chris duarte with 14 points pacers 18 for 39 from the field almost almost 50 percent wow it is gabriel hughes five out of 99 green chrome autograph for ea and the rocks it's in the game oh another idea about a movie all right all right rex is feeling frisky he's he's feeling like the first pitch went well let me try to do another one one arnold's the doctor's recruit arnold's the doctor recruit co-stars by only reprise the role dany vida has to reprise his role from throw them on the train see now that that's a hat on a hat rex oh another one about the movie yeah that's a hat that's a hat on a hat you can't do that the first bit is good enough and you start getting co-stars in there that that's what they call in the industry a hat on a hat there's one been show 499 the korean player going to alan murdoch although uh although when's davido when's the last time davido's been in a movie me he's you know what i mean i feel like he's he's done it's always sunny for a while i love him in that love that show the podcast is great but the last time he's done a movie someone's got to put him in a movie no i think i was just reading too fast and there's trevor martin maybe this was one of the guys that ryan herald was looking for tamba bay rays maybe third round pick supposedly they're making a movie called triplets with arnold dan de vido and eddie murphy as a sequel to twins there's eddison polinio gold paper for the red sox 47 out of 50 elijah green i mean with that kind of cast i would like them to do something original it's not just piggyback off an old movie holiday and we got jonathan cannon to 199 he's a pitcher i hope his arm is like a cannon skills give me uh low to mid 90s fastball i mean that's good but it's not like he has a cannon and we got a jordan sprinkles sprinkles 121 out of 150 blue wave autograph for alan murdoch and the white sox won that team in the team random and we've got jose ramos 13 out of 150 for the dodgers that will be for peter and the boys in blue all those tamar johnson johnson's johnson's going to chad de benny looking for some parallel maybe in the last box here coming up three autos and parallels final box ladies and gentlemen final break of the night thanks everyone for making this happen appreciate it took a minute or two to get here but i'm glad we finally got these cases knocked out i think most of the people in this drake will be waking up to see this there'll be a recap at the end hopefully people that got hits will be so inspired that they'll buy more teams in bowman draff baseball and we can get more done maybe in the first half of the day first first half of the show remember uh someone making a uh a snarky comment about like i was like one of these dinos i was like man what a long day what an exacting day and some some snarky jerk was like yeah it must be tough open up baseball cards harder than you think i make it look easy you know but but you take that along with along with you know you guys think about showing all the cards properly right it's not you're just not shuffling like random showing the cards properly describing it keeping it centered in the frame talking throughout the break adding value all those little things production value is important finding jackson holidays are important chrome version this time don't feel like he's chrome version that's jack with the orioles holiday some backseat drivers a lot of backseat drivers jaco mill sal stored right yeah no i've got appreciation for that like you get that right right sock set a grocery store how hard the car how could that be and you think these shelves magically stock themselves or organized do you think all the stuff that you want when you want it right now just magically happens all this stuff magically in stock you know you but you're you're lucky that that's that you know cases of your coca-cola isn't just stacked up in a in a pile in the corner of a store you know that's nicely displayed for you believe it or not that that makes you want to buy it there's 94 at 99 dill and lesko for the padres they're sunny the chiara the chiara the chiara away the people it's for the angels nicholas for the halos yeah well you know rex people who do that more often than not are people that are probably not happy with their own lives and they they're probably so full of themselves i think they're the only ones working so hard for so little money you know and here's joe open baseball cards he's not allowed to be tired at the end of the day talking all day long to provide you a little smidgen of entertainment and maybe pull some hits for you along the way you know can't be tired rex and it's because they're they're unhappy oh rex's job so easy you know he can't be tired all he's doing is putting stuff on shelves you know like come on all he's doing is ordering stuff you know all he you know all he's doing is that i can keep things organized you know it's like yeah okay go go and try it jet whoo that's for the mets mark posette at the end of the day you're just unhappy people yeah i think that's that's the underrated part yeah the talk to the audience i'm glad you see that husky dolphin think about trying to come up with things to talk we're just kind of keep trying to keep conversations rolling throughout the day you know different topics different things people want to talk about all that stuff i've had a lot of people heard who are just like who are like hey listen i uh i saw you do this for a few years i thought i could do it i gave it a shot blah couldn't do it that's that's they say listen the opening once you sell something that's the easy part but trying to keep people engaged and as much as possible and talk to them about stuff they're like man i ended up running out of things to talk to i thought it'd be easy just talking about sports but then i realized oh like sports talk radio right you think oh i could go on i could be calling cowherd and talk about sports for three hours but you don't know how well crafted those shows are i've always had a pretty strong voice i like hearing myself talk rex thankfully all right what's the last redemption gonna be but you've seen it you've seen me in the early years or i was a lot more high energy i had to kind of balance it out throughout the throughout the uh throughout the week once i started doing this every night so you think you'll you'll see the change if you look at the old videos chrome prospect autograph purple refractor parallel of 250 k can city scott there's only one k city right gavin cross kansas city royals for mark and that's the break we made it hour and 11 minutes that's not bad i think that might be the average time i think i might have caught up a little bit towards the end here is the autograph recap these are about one out of every 60 packs some nice colors some blue waves some green some aqua another redemption i didn't see any of the big names but i think we got a lot of color saw a lot of stuff there you go gang i'm joe for jazby's casebrades.com and that was 2022 bowman draft baseball uh eight box jumbo pick your team number three thanks for watching thanks for breaking with us and i will see you next time for the next one