Good morning. Thank you so much for joining us for today's webinar. Winter is coming. Get ready for year-end giving. Today we will cover Part 1. And on December 8th at 11 a.m. we will finish up with Part 2. And I am your host and chat facilitator, Leshika Phillips. And today's presenter is Michael Stein. Now I will share a little bit more about Michael in just a bit, but first I want to make sure that everyone is comfortable using ReadyTalk. So if you have any questions, let me go back so you can see. This is Michael Stein, the Digital Strategist who will be presenting. And again, I'm Leshika Phillips, your host and be facilitating chat this morning. And as I mentioned, it's really important for us that you are comfortable with ReadyTalk. So I want to let you know that if you have any questions, feel free to chat them in the small box in the bottom left side of your screen. I also want to let you know that if you are on the phone, all lines are muted. And if you have any questions, then you should use the chat box. If you lose connection at any time, you are able to rejoin. Simply use the link that you used to join previously and you will be able to regain access. I also want to let you know that as soon as the webinar is over, you will receive an email with today's presentation, the recording, as well as all of the links that Michael will share on today. Also, please mark your calendar for upcoming webinars. You can go to TechSoup.org, click on Resources, and then click on Webinars. And if you did not know, check out TechSoup.org. We have a new website, a lot of new features. And I highly recommend you check out the, we have a non-profit favorite section.  I also want to go over our mission here at TechSoup. Some of you may know and others may not know, but our mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world like yourself to gain effective access to all of the resources that they need to design as well as implement solutions for a more equitable planet. And we are based here in San Francisco, California, and I'm really curious. I want to know where you are. Where are you listening from? Feel free to share your location in the chat box. We really like to know where our learners are tuning in from. I see North Carolina. Thank you so much for tuning in and Boston and all over. Thank you so much for joining us. We are happy to have you all join us today. And by the way, I should mention that all of the blue shaded area on the map before you, all of those areas, that is where TechSoup is providing and facilitating donation programs. And we do that by partnering with partners such as Adobe and Symantec and Cisco and all kinds of technology, like GoDaddy, even Shopify. So I highly recommend visiting our website again, TechSoup.org to learn more and again check out our nonprofit favorite section. So as I mentioned, I will share a little bit about Michael Stein and let him dive in because we only have a brief time today. We have a 30-minute webinar and he has a lot of content for us today. So we are really excited. So Michael has been a writer and a digital strategist to progressive social causes for more than 20 years. He is also the author of three books and he has written several articles chronicling the rise of digital marketing, mobile, even online fundraising. He is also a contributor for the TechSoup blog here. And he also works as a consultant to coach nonprofits, foundations, and educators with a focus on marketing and fundraising. So we have the right person. You are with the right people at the right time. And we are going to learn some really good information so that these nonprofits can gear up and get ready because winter is coming. Michael, take it away. Thanks for joining us. Thank you so much, LaChica. That was a great intro. Hello everybody. This is Michael Stein coming to you from Northern California. I'm in Berkeley. And we are going to spend the next 25 minutes talking about getting ready for year-end giving. So here's how I thought we would tackle the content in today's webinar and we will continue it in a few weeks if you choose to join me for part two. So we will talk first about Giving Tuesday. We need to do that because it is only 11 days away. We will then segue and talk about preparing your website for year-end giving. We will talk next about creating an email appeal series and the importance of that for fundraising. We will then talk a little bit about engagement on social media and the importance of integrating that into the mix for fundraising. And then we will end talking about measuring everything, just the importance of constantly learning and tracking what we are doing. Great. So let's dive into our first topic and keep this going as quickly as we can. Although my slides will be available to you later and I do invite you to get in touch with me if you have any more specific questions. So Giving Tuesday, I mean, I'm sure that many of you are busy planning already since it's only 11 days away, but I wanted to reinforce the importance of a couple things. One is to find a campaign theme for Giving Tuesday. I know that Giving Tuesday is a theme in and of itself, but I think it's important to connect the Giving Tuesday theme to something that is original and authentic within your organization, such as a community project for something that you are fundraising for that's going to happen next year or something that you are building on. So I think that's an important piece of the puzzle. I'm always asking people to sort of say like, what worked last year at Giving Tuesday?  Just really look back, see how much money you raised, how many donors you brought in, the different channels that you pushed out content. What worked last year? What didn't work last year? And help use that to reflect on how to build what you are doing this year. You may be partnering for Giving Tuesday which is an important piece of the puzzle. There may be a business or two that you work with, a foundation, other nonprofits in the community. There may be a local safe organization. So this is a great opportunity I think for partnering and building a great campaign theme around it. And of course the core piece, setting a goal I think is important. It's such a small window Giving Tuesday because it's this one day thing. Maybe you are raising a certain amount of money. Maybe you are trying to attract a certain number of new donors. Maybe you are recruiting some monthly donors. And maybe you have a match, a challenge match that helps motivate people. But hopefully those things you can shape into your campaign theme and get people excited. I do want to put a super big shout out for GivingTuesday.org which is the kind of official mothership of Giving Tuesday website. And there are some really terrific materials on there that I recommend that I am showing you here on the screen. There is a toolkit which is wonderful. And there is also a set of case studies that has 50 or 60 case studies from last year. And I use these a lot and I recommend people take a look at these materials. They are invaluable and they are free to download from the site. Another issue of Giving Tuesday really quick is really sort of getting the timing right. Giving Tuesday falls on a Tuesday. You have a couple of other big events Thanksgiving the week before. You have a weekend. You have Black Friday and Cyber Monday all kind of meshed in there. Some obviously you are going to be fundraising on Tuesday the 28th. Let's think a little bit about what makes sense for your messaging. A lot of people like to message sort of before Thanksgiving to get people excited, introduce the theme. And then I think it is common for there to be a lot of messaging on the weekend itself. And then on Monday I think Monday is fair game for you can give today or tomorrow. And then you build a lot of attention on the 28th for this is the final day for Giving. But I would say don't limit yourself to just asking for money on the 28th. And really expand as much as you can. A couple of other themes just think multi-channel for Giving Tuesday. So if you've got any events that are going on right before it, there is no reason why you can't promote your Giving Tuesday fundraising. Of course you are going to want to be putting material on social media and on your website. So again just think multi-channel so that you can really build visibility. And of course you are going to be doing emails and sending those out to your list and your file. Inspiring millennials to give and recruiting social ambassadors and using videos, I think those are all just other ways to think about how to make noise on social media. Video is going to be helpful. I've seen some terrific videos that people have created for this one day activity. Again you probably need a little bit of lead time to create videos but I would encourage you to think about those assets to help you build your campaign theme and to make as much noise as possible online. Again I'll just close this topic and just say take a look at GivingTuesday.org for those wonderful PDFs which you can download. Let's move on to our second theme today which is preparing your website for the year end giving season. And I have a couple of ideas that I wanted to share with you. The most obvious one of course is that just the importance of promoting your year end fundraising appeal on your homepage. I mean for most organizations the homepage gets the most traffic. So whether you have a carousel or whether you have a big section at the top for headlines it's just really important that your website be poised for year end giving. A lot of people have normal content there. This is a good time to switch out that content or to share the content. Again you want to make sure you have a clear headline, donate to help our campaign for next year or give tax deductible help with our maps. Just really get your headline and the value proposition of why the gift really helps us do X or Y. Really reinforce the importance of images to inspire people to get and the all important button which would say donate now or help us with our maps. Whatever the messaging is going to work best for you. Over here on the right just an example from the FETI Institute which was a client that I was helping just last week. And we were talking with them about let's get this carousel prepared for year end. And they have a little section over here on the right of their page. And I wanted to make sure that was appropriately ready to promote their year end campaign. Here is another quick example. This one is from the Middle East Children's Alliance. Again I was talking with them about let's take this panel at the top here that says 95% water and gauze is unsafe. We are going to change that a little bit and focus it a little bit on the year end. And then that button which says learn more, we are going to change that. And it is going to turn into a button that says either donate now or it is going to say match my gift. So again think about the best way that you can use your website to do that. And also think about other places on your website that you can basically strengthen your appeal. If you are fundraising actually for a specific project or the unveiling of something new or a campaign, you could maybe, this is again on the Middle East Children's Alliance site. They have a section on news and updates and I suggest let's take this item here on project updates and make sure at least one of these is connected to your year end appeal. And then always I will remind everyone, let's make sure that you are looking at your website on mobile devices. If there are ways to improve, to look and feel of those things that is going to be important because you are going to get a lot of traffic from people using their mobile devices at the year end, especially if they get your emails they are going to click through and so it is just important to put your best foot forward in that way. Another big theme for preparing your website is the light box. So the light box are these pop-up images that appear whenever a visitor comes to your site. I think they are very important at the year end to promote your fundraising. I definitely recommend that everyone have one for the final two weeks of the year. If you feel that that is a little too much then fine. It may be the last week of the year. But the idea is that you really want to get in front of people. I think it should appear absolutely on the home page and in a perfect world on the top 20 pages of your site. And if you have the ability to control how often it shows I would say you only want to show it to new visitors so if someone comes back again and again they are not seeing it over and over. This particular example over here on the right is from the Children's National Health System in D.C. I like this pop-up, this light box because it includes the gift amount which I think is an interesting way for people to see to build some expectations. I mean granted $1,000 may be too much for some donors but it starts at $35,000 for the other amounts. You get people thinking right away, yeah I want to help children this holiday season and I love the Children's National Health System. This particular example here is from the International Medical Corps. This picture just says the whole thing. It's a very strong photo. Photos are very important as part of light boxes. And again you've got your headline, you've got your buttons. So this is a nice clear light box. Of course when you click anywhere on the light box, the idea is that it takes the visitor to the donation page where they can continue to complete their donation. Another quick example of this one is from the SETI Institute that I was referencing before because of scientists. This one I thought was just clever with the planets. It doesn't have to always be square. This one is kind of circular. And this one again emphasizes that December 31 a couple of times. And this one was running for the last week of the year. I think I have one more example to show you. This one is from the Golden Gate National Parks Conservancy. This one is pretty fancy. It's got a countdown clock. Not everybody can pull that off but I just wanted to mention that. Okay, our third topic is the email appeal series. And I wanted to just throw out a couple thoughts in a few minutes. Just the importance of creating an email appeal series that you can deploy during the month of December. I've seen people do two or three in December. And I've seen other organizations do as many as 9 or 10 in December and spreading them out. Maybe most people tend to clump three or four of them during the last week of the year just because that tends to be a busy time for giving. But other organizations like to spread them out. Most people like to avoid the Christmas period. But other people like to use the Christmas period. So it's really variable and really depends a little bit on how your organization works, what the issues you worked on, and also what else is going on with the messaging that you might have. Of course, the appeal series itself should increase in urgency. So you might start out talking about a match and then you would get closer and closer to December 31. You might talk about the deadline coming up and only a few more days left. And I'm sure many of you have lost that experience with that kind of messaging. I think that you can also, think carefully about how you segment for some of your different audiences. People are lower level donors. Make sure that when the messaging is appropriate for them. And then just also make sure that these are nice and mobile responsive because a lot of people, at least half the folks are going to be seeing these on mobile devices. So again, those are some quick considerations. Here's a quick look at two email appeal series. Again, this is from the Middle East Children's Alliance that I keep mentioning before. And the main reason I wanted to show these to you is that clearly their focus is on using photography. And I just love that just because it carries the theme so strongly throughout their email appeal series. I think they did about five in December. And each one used a different photo. I just thought those were really, really strong. I wanted to show those to you. Here's another one from the Plough Series Fund from a couple of years ago. There's not really a lot of photos here other than a couple of local celebrities including Michael Douglas used to be on their boards. These are a little bit more focused on the match. But it gives you kind of a little bit of a different idea of what an appeal series could look like. It's focused on the colors and really highlighting the match. Another couple of messages focused on tax deductibility because some of the gift levels were kind of high. So that was a consideration for their audience. Let's move on to our fourth topic, keeping a look at my clock here to make sure that I'm on target with the time. I think the key thing around year-end fundraising for social media is really just the importance of the multi-channel element. In other words, if you are sending a series of email messages which we just talked about, and if you have good visibility for your fundraising appeal on your website which we also talked about, then really the social media is like the perfect complement for that. And it's just important to just think multi-channel and to make sure that you're integrating the content appropriately. So as you deploy emails and they have different themes, or as you put different material on your website, create a little matrix so that you can keep track of when you want to post content on social media that ties in well with it. And of course, you're going to put a fundraising appeal on social. You're going to create links in your social media that are going to allow people to click through and go, in an ideal world, they would go directly to your donation page. Although I know you may want to try using some of the fundraising tools that are available, for example, on Facebook, nothing wrong with that. But I think the more common to see people have links that bring them over back to your website where you have a little bit more control over that giving amount. Social media is super important to focus on use of images. I love watching this happen in real time in December and see how people are taking pictures from the emails. They're thinking about how to create emotion on social media. And also just important to create an engagement loop, respond and thank people and engage if someone posts a comment. If you're able to thank donors on social media, that's great too with their permission. But creating just a little bit of that energy on social media is really an important piece of the puzzle. Let's see, I'll mention a couple of other important pieces about social media for fundraising that relate specifically to Facebook because this comes up a lot when I work with organizations. One is that it is important, I believe, to have a little bit of budget set aside to boost your content during that year-end December season when you're fundraising, as you know only about 20% of your follower community is going to be reached with content organically and you need to add a little bit of money into the Facebook advertising platform to boost it. I think it's money well spent. It's pretty inexpensive. And I think you can go on to the Facebook advertising platform and you can see how much it's going to cost. I definitely want to recommend that. Another thing which is a little bit more of an advanced idea is that you can also take all the email addresses of your donors that you're reaching out to. And you can actually use the Facebook advertising platform to send them literally advertising on the Facebook platform that actually promotes your campaign. So again, it's a little bit more of an advanced feature on Facebook. It's also super affordable. But that's another idea that I think ties in well with this multi-channel concept. So you're touching people through an email campaign. And then you're also going to get in front of them on the Facebook platform with advertising. Again, the advertising is clickable and then it takes people to your donation page. And I'm seeing a lot of organizations use this technique at the year-end. And I will do our final topic just really quickly and then we'll go to some questions. Just the importance of measuring everything. At the very beginning I said what worked last year. And the only way you're going to learn for next year is of course measuring everything that you can. And so what I mean by measuring is all the gifts you've received, how much you're getting, the average gift size, the number of donors, the number of new donors, the number of monthly donors, etc. So everything you can about the revenue you're bringing in and the donor activity, you also want to understand the performance of everything by your different audience segments. Maybe the donors that are the small donors or the mid-size, or if you're looking at, for example, different groups of audiences that you may have organized by issue or by how they came to how you acquire that name. Any kind of performance you can do by segment is really great. And then also on your site, on your donation pages, it's just really important to measure how much traffic you're getting at year-end. And if you can break that down by source, that's incredibly useful using something like Google Analytics, like how many came from the email, how many clicks came from social media. And then also if you can even measure of the people who got to your donation page, how many people completed the donation. We're going to talk a little bit more about this stuff in a couple of weeks, but just wanted to throw that out there. I think I'm going to pause right there because I wanted to get to 11.25 and see, open it up to questions. I may be passing it back to you, Lashika, if you wanted to see what we do next here. Great. Thank you so much, Michael. That was a lot of information. I mean, a lot of different tools. And I think that if the organizations that are tuned in today, if they can commit to maybe taking one of the different tools or ideas that you've shared and implement, I mean it really could be a game changer for year-end for that organization. I do see a question here. It's a great question. So they want to know what resources are there to learn how to best edit websites. Let's see, Mario. I could interpret that in two ways. One, it could be like a technical question, like, hey, I want to change how our website looks, and I want to edit it or change it physically. Another way to interpret it is you want to edit it in more of like a copy editing or writing in a language way. So I'm not sure which one you meant, but I think if you're asking about technical questions, oh, you've added technical questions. Thank you very much. So it's going to depend a little bit on what platform your website is on. I mean, it could be on Drupal. It could be on WordPress. It could be on Wix and so on and so forth. So depending on which one of those platforms you're on, typically that platform offers support packages or they can help you find another theme or that kind of stuff. If the website was built sort of more like handcrafted by somebody in the past, like someone for example built it on WordPress or Drupal for example, there are a lot of really skilled consultants and contractors around the country. And let me see, you are based in Burlington, North Carolina. I would imagine that it might be not too hard to find a consultant that could help you if you needed to sort of rebuild the site again. I don't know what platform you're on, but that may be – I mean if you want to contact me separately after you get my contact info from the email, I'd be happy to try to refer you to someone in your area to help you, Mario. I'm so glad that you mentioned that, Mario, as well as Michael. As far as consultants, I want to announce, I'm not sure if all of you are aware, but TechSoup has launched a new service called Consultants Connection. And it's a program and it's a service as well as a directory. The nonprofits have access to several different consultants around the country in several different areas of expertise, from database management to website design to Office 365 website and graphic design. Everything that you need, there is someone that can support you. And so the website that you want to visit, Mario, and to anyone else that's listening that is in need of a consultant. And just know that all of these consultants that you find here have been vetted through TechSoup. So that website is consultant.techsoup.org. Again, that's consultant.techsoup.org. And again, the name of that program is called Consultants Connection. It's a new program. If you go to the website right now you can see that it even says beta on there. So that is an option there for you as well. Did you have anything else you wanted to share, Michael? Oh, just to thank everybody for joining today. And I hope we get a chance to speak again in a couple of weeks when we'll do part two of Year End Fundraising. We'll discuss a couple of other more in-depth topics and always open to your questions or comments if you have something that relates specifically to Year End. So back to you, Lashika. Thank you, everybody. Thank you. Thank you again, Michael. Thank you everyone for joining. And Michael, it's a lot of information. And we really look forward to having everyone join us again as we continue with part two on December 8th. Again, it will be at 11 a.m. Pacific Standard Time. Before we go, I want to find out what is one takeaway from today's webinar. What is the one thing that your organization, you'll try to get your organization to implement for Year End. Chat in the box. We want to know. We want to know a takeaway. We want to know something that you are excited to share or excited to implement. And we're really excited to see that. Thank you so much. And so we do have another webinar. It's coming up on November 30th. And it is part two in the Libraries and Social Media webinar series. It's a webinar that TechSoup is doing in conjunction with Web Junction. And again, Michael Stein and I will be back on December 8th. If you have any questions, you know you can reach out to us at webinars at TechSoup.org. Look for the email after this webinar with all of the links, the recording, and everything that you need. And we look forward to seeing you next time. Again, thank you to ReadyTalk, our webinar sponsor. And to each and all, have a great rest of the day.


Tom here from Lawrence Systems and PF Sense Plus 21.02.2 and PF Sense CE or Community Edition 2.5.1 has been released now This is the first major update to really fix a lot of bugs since the release of the new PF Sense Plus and the PF Sense CE 2.5 series and we all know It's been a bumpy road there were a lot of little quirks and issues now We actually were able to upgrade many of our clients But there were certain conditions and well if you have those certain conditions You've been holding off on this update all together because those conditions made you essentially unable to update So let's talk about all the details What is changed in this new version and some of the major changes are really just the removal of wire guard as they said In their own words here out of an abundance of caution the kernel wire guard implementation has been removed from these releases That is one of the first things it really should be addressed. Yes wire guard has been completely removed currently from PF Sense I have no idea although people like to ask me on twitter and comment on my videos about do you know if it's coming back? I assume at some point they will I don't have any direct line of official statement from them other than what they post on their blog that I am Reading to you along with the update head over to reddit r slash PF Sense and you can see posts They go there you can head over to their forums They talk about it there or their blog which I'm reading from so I don't really know how to address it But one important thing before you do these updates is going to be That you remove wire guard and all wire guard configurations prior to the update the update will actually fail if you don't So that's really important and as always before you update make sure you have a backup make sure you have a downloaded copy of PF Sense CE or A ready image so you can get the image of whatever device you may have from neck gate You want to make sure you're prepared for these This is often people get into a panic because they just hopefully assume the update will go well also prior to update Reboot the system once that's just a generally good idea Reboot it once make sure it boots back up that way you're only dealing with one issue If you reboot it and it doesn't come back up prior to update Well, you have another problem that you need to address and if you would have updated and then rebooted You would have only found that problem and assumed the problem was because of the update That's actually just happened recently. So it's worth noting back to the actual changes of what is different now And more specifically what's fixed. So the big difference wire guard. What's fixed? I actually want to jump right on this one This is one of them that hung us up from updating a couple clients And this is the non-default wan routing issue and I was so happy to see this issue fixed This was like I said one of the problems we ran into with the client that has you know As one does some specially used cases and slightly different setups And they weren't just using the wan for a failover But that has been resolved so that part made me really happy Of course, the next thing is what about dns stability? Do I have to deal with that crashing now? This is a little bit less of an issue for some of our business clients because they're in windows environments and Windows environments require or to properly get them working Require that you have windows be the dns server for active directory So this wasn't always an issue in those environments and the work around the band-aid on it was to Use the watchdog service to tell dns to start every time it crashed Which seemed to be very frequent on some systems and less frequent on others But nonetheless definitely a problem that issue has been resolved now We only loaded this the other day. So this is a day after the release. We did load it on our production systems I've loaded on a handful of system our lab and so far None of them have had a problem with the dns crashing. So cross your fingers. Hope that's fixed But so far so good if you want to continue aiding and if there's some reason that it does fail Yes, I will probably do an update a video or follow me on twitter And I'll certainly be mentioning it or filing a bug report on this They also updated to the latest open ssl to address some of the cvs that are out related to that And the ip sec tunnel identifiers and a couple other issues with that. So there was a Issue with this that I only ran into a couple times where They wouldn't work when you did the upgrade it broke some of the ip sec tunnels you could rebuild them But there were certain conditions that would cause issues all of that's been resolved So now I guess it should work perfectly fine for doing an update from the version 2.4 The thing is anyone that we had that had this problem because we fixed and rebuilt the tunnels Didn't really matter so we can update those systems and the ip sec tunnels should keep working. So Those of you that held back or upgraded and rolled back now you should be able to do that now one of the things I thought was a little bit strange And I just didn't I don't think about this as much but this was definitely a big oversight Was the alias stuff people seem to be pretty upset about this I get it, but I never think to change aliases once I create them I changed the contents of an alias and this was an interesting problem because what would happen is if you created an alias And then you change the name of the alias it would not propagate to all the firewall rules where that alias was used or other places It was used. So you should create an alias. I Would normally as I said create an alias and not ever change the name of it because we'd purposely name the alias as part of the firewall setup when we're doing this for a client and then I would change the contents or You know propagate that alias and that's a great way to use it But everything about changing the name of it So I didn't notice this error, but I'm really happy that it's fixed that way If you do create a series of aliases and you go, oh I want to rename that alias and you've already used it everywhere That now has been addressed to that problem. Although I didn't see it often in my setups speak For the way we use it. Uh, it's definitely something I know a lot of people had a problem with Now before we get too far, let's talk about known issues in ira that they have right here There's a couple of edge cases where if you're using certain ciphers and aesni acceleration There are some problems apparently and I thought this was a weird issue I didn't run into it and all the systems we updated. Uh, I tried vpn it worked fine But there have work around so please read this and double check before you update if you're using these ciphers in this combination Also, if you're using the frr routing package, please note the change of the default on there to not automatically announcing And instead implicitly needing permission to do the route announcements and bgp There's those little details though that can really pull your hair out if you don't take the time to read this And I actually encourage people to read the entirety of this fix list And just in case you have some edge case on there But we've been continuing to update all of our systems here And all of them here went fine the few clients that we did the updates for it Of course all the lab systems have gone really well That does include the ones we have virtualized like this right here is currently running the 2.51 release and we did update several different random hardware devices We have here and all of those seem to take it perfectly fine the non neck gate ones running ce in front of me I have a neck gate sg 1100. We updated this. I've updated my 2100 at home I did that actually yesterday right away It you know because it's my home one and I'll inconvenience a few people up my house Worst case on that and I do a lot of this testing because I know the question comes up a lot Hey, is it safe to run this and people say, you know, I wait for A few people to tell me that are you know posting actively into forums or time to do a video on this I've already had a few people message me on Twitter like hey, Tom. Is it safe to upgrade? I'm doing all the testing as fast as I can and trying it on money devices I even had some protect tele devices and if you've seen my twitter post We updated for it. I didn't grab them because they're actually part of a project in the other room That's part of our lab that we're building out, but even those went perfectly fine. So You know so far. I'm going to say the upgrade process been smooth I think because this is a point one release that neck gate spent a lot of time just fixing things on It should go generally pretty smooth this 5100 and r5100 which runs a j proxy free radius multiple vpns Lots of routing rules many networks vlands and separate interfaces for a lot of different things Completely went smooth and fast matter of fact because I wanted to make sure it was done I did it during the workday with minimal disruption just kind of on a bet that it would you know Probably go smooth. I was gambling and my own staff were nervous But yeah, they just took a few minute break and it updated actually relatively fast and everything seems to be working perfectly fine I even told it to update the let's encrypt and hd proxy and all that restarted perfectly fine So it does seem to be working well But of course it depends on how adventurous you're feeling always do a backup first before you update But thus far. I think this bug fix release, which is I would should be titled more or less seems pretty solid Thus far granted. Yes. I know I've only been testing it for 24 hours roughly now I think it was just about 24 hours right now from the time of this recording that the update became available But I actually was testing some of the release candidate ones as well specifically with the lab system here and I updated from the release candidates that were Being tested where, you know, we troubleshot some of the things on here And that seemed to go very well and updating it to the full version So I think it's probably safe to upgrade Decide how critical things are or if you just want to wait a little bit longer But for those of you that sitting on 2.45 asking, you know, when should I do it? Because you wanted to skip that first initial release of the 2.5 or the, you know, PSN plus initial releases. I get it You know waiting You're right. Wait till that first point one release. And this isn't just a neck eight problem This is well many companies that have done things like this. Sometimes their first release of a major release is not Uh, not a lot of fun. It's for adventurous people who want to file bug reports and head over and You know document what went wrong because well, this is a community project still and community contributions back to it Are what helped get this project moving forward letting them know those edge cases and what they missed when they wrote these updates Which apparently was a lot as we see all the things that got fixed here But hey, this is the way forward and uh, yeah, if you want to update it go ahead and thanks And thank you for making it to the end of this video If you enjoyed this content, please give it a thumbs up If you like to see more content from this channel, hit the subscribe button and the bell icon To hire a sure project head over to laurance systems.com and click on the hires button right at the top To help this channel out in other ways, there's a join button here for youtube and a patreon page where your support is greatly appreciated For deals discounts and offers check out our affiliate links in the descriptions of all of our videos Including a link to our shirt store where we have a wide variety of shirts and new designs come out well randomly So check back frequently And finally our forums forums.laurancesystems.com is where you can have a more in-depth discussion about this video and other tech topics covered on this channel Thank you again, and we look forward to hearing from you in the meantime check out some of our other videos


Pedigree Real Madrid have in this competition the belief we've talked about it before haven't with it the Self-belief Real Madrid have that when they go into a big Champions League game Even if they're trailing from the first leg Even if they're trailing away from home with five minutes to go They believe that they can turn a game around and progress because they've done it so many times and city Don't have that history But what they have is the most powerful squad in world football at the moment So he really should be a fantastic game


We made it here. We go more 14ers and yes I'm in pursuit of some interesting terrain today. Let's get ready See if we can't go find it come on Oh, yeah, oh, yeah in the Soccany Mad River TRs So actually there's a Quandary across the valley, but right here in this pod of 14ers is four of them Oh, man, you're gonna test me here. I know there's Mount Lincoln Democrat Bross And there's a fourth one. I'll think of it. I'll think of it, but I do believe I have found my Training ground. So this is what I was coming up here for let's descend. I'm currently at 14,000 hold on 14,229 feet. So we are we are up here. Ah See Fascinating Okay, I want to go. I want to go Over there. That is the direction. I want to go Holy Holy guacamole. I don't know.  Why not? All right, everyone Look at this made it to the top of a mountain, but it doesn't really look like a top of a mountain Let's just say you could legitimately put a track up here. Look at this Look at this. It's I don't know if you can see it, but it's flat as a pancake Just flat as can be. Oh Man, so I had 3,000 feet of vertical Gain for my warm-up and now From point to point. I'm gonna do two and maybe three minute surges up here This is my interval workout my track workout for the day up here at my my watch says 14,000 170 Feet so this is the this is the this is the track for the day. Oh, man, I wonder I Wanted I wonder how much it would cost to put a track up here. I'm just kidding. I wouldn't want that But this is pretty amazing so I'm gonna go out to this point here and then go back and forth between here and Down there I just taking the vest off for this workout at 14,170 feet. I'm gonna put a put a gel back just for a little extra burst of energy up here and Yeah, this is a little crazy. I'll admit that but that's all right.  Here we go. I'm gonna do at least eight I'm calling them surges because it's it's hard to call it an interval Just because there's no marked off course up here, but I was I'm gonna say two minutes surges eight of them And we might do ten. We'll say I just don't know how much runway I have up here for two minutes So we'll see on this first one. All right, let's go by the way. I forgot the green hat. It's in the wash in the laundry All right, come on All right, so for the last last two reps. I had to change position. I had to bomb off the mountain now We're at 13,911 feet. So still pretty darn high. I just didn't the clouds are getting a little too dark on top I just didn't want to be the tallest tallest thing for miles and miles out here. So now we're on this trail I'm gonna do two more reps up and down this trail here. So Oh, this is gonna hurt Finish that 14,016 feet And just like that, we're back home by the bing by the boom. All right, the last two hours I was craving this pineapple orange banana juice gonna get me a big glass of that start replenishing the body And okay question of the day not the keyword yet question of the day What was the last interval session that you did for me? It was up on the mountain today eight by two minutes with one minute off But if you could give some detail as to how many reps you did what the rest was How did it go for you? And if you have enough time type? I do you feel like it got you prepared for a race for the next hard workout, etc. Etc. All right, let's get some lunch going here late lunch going here. All right, Bada bang Whoa, Bada boom. Whoa Most home Oh finally the fam is almost here. No, I can just wait for that minivan to pull up I got it I love you. I need a hug. I missed you I got two of the boys. I got two of the boys It's not quite done But we're working on it. I got it. I got it And about a bing about a boom bada bing the fam is home all is right in the world. There's noise back in the house I love it. I love it. I love it. Okay Everyone's asleep and that means I got to go to sleep because I got an early morning So we're gonna keep this concise I was gonna go into a little more detail on interval training my philosophy But I'm gonna save it for another day because I'm tired and my brain is a little zapped right now So we're gonna say that for another day instead If you're intrigued to see how other people are doing workouts interval work speed work Surges as I called it today up on the mountain go down into the comments and learn from their wisdom and their experience All right. Okay, so today 10 miles 16 kilometers 3800 feet of vertical gain and loss or 1100 meters of gain and loss in the Sockney mad river and yes, river is gonna be the key word in the sock me mad river TRs you're not gonna want to miss the first impression of this shoe. All right, I'll just leave it at that All right, that's it for today seek beauty work hard and love each other and I don't I don't just say that everybody I really mean it seek beauty up in the mountains work hard for me up in the mountains But wherever you live work hard right at all your little goals all those little ways We can pursue our goals every single day in our workouts in our training in our work in our school work in our Stretching huh, huh? I need to work on that and yes loving each other, right? It's like this world is broken We've got to love each other. We got to give away some running shoes very actually well tomorrow when you're watching this Wednesday July 31st give away some running shoes, so There we go You


Hi guys, welcome to Art Joy of Sharing. This month we are talking about favorite things and I'm trying to clear the table while I'm talking to you. If you don't know what Art Joy of Sharing is, it's a Facebook group and a YouTube channel. Chelsea and Peg Robinson do lives there once a week and they have an associated Facebook group to support artists and inspire others, which is great. This month in January we're talking about favorite things. So if you've been following my channel or any of my social media long enough, you know my favorite things are watercolor. If I had to run out of the house tomorrow, I would at minimum grab this because this is my current watercolor kit that usually lives downstairs, I brought it upstairs today. So at least I would have this watercolor. When we packed and moved I made sure that I had some watercolor and this daily drawing bag with me, everything else had to be packed. But I'm going to share both with you today. Let's start with the watercolor. So I have a number of different kinds of watercolor palettes. The kind of palette you have doesn't really make any difference. I have a number of different brands and kinds and different themed palettes that I've created like this one, which is a flesh tones palette. I'm currently working on a journal, finishing a journal with eyeballs in it. So I've been using this one a lot. It's much easier to have a sort of premixed arrangement of flesh tone colors or things you would use to make flesh tones or make faces other than say if you needed to add blue or green eyes than just having to mix color all the time. So I have that. This is my actual travel watercolor palette. It's a mixture of Daniel Smith and Koi. Yeah. It's been around the bend and back. You can see it is well loved. It's yeah. So but I've used it a lot. It works great. It has for me a fabulous selection of colors in it. I keep it generally just this one in this little Delfonics bag and I can just grab this bag when I'm traveling and I can just put it in my backpack or in my travel little art suitcase. And I have a couple of white pens. I have a white gel pen and a white correction pen. I have a black fine tip Sharpie.  I have a mini water sprayer. I have a number of these are mechanical colored pencils so that color on the lid matches the color of the lead. They are great for working in my watercolor journal. Here I have a watercolor journal. Generally when I'm traveling I like this size. It's a good size. This size or this are my two favorites. This is a pentallic journal and this one is a moleskin. Yeah, this is a moleskin watercolor journal. This one is three and a half by five and a half the pentallic and the moleskin is eight and a quarter by eight and a quarter. The brand of journal doesn't make any difference. Just get one with watercolor paper in it and the one that's in your budget and then just play with it. I do like a hardcover journal especially from when I'm traveling it sort of protects the work. I always have a couple of clips to hold things open. Inside here I have a number of different kinds of travel water brushes. These are actual brushes that go like this that you can use with water which is my preferred actually. I prefer to have a cup I can dip my brush in for water and I will just use a disposable paper cup wherever I am. I do in my art case carry a Faber-Castell mix a cup that squishes down flat and I do have one of those. I don't always travel with it though. I do travel with a couple of water brushes. These are the Sakura water brush. These are intended for travel so they come with this little black stopper in the water barrel part that you can put in. They actually do not leak either. I know somebody is going to ask me that but they probably leak. They don't leak. They come on planes in suitcases. They don't leak. These are the bottoms. These are the tops. There's a fine tip top and a medium tip top. They do come in a large, they come in three sizes. So those stay in here. I have a plain graphite pencil. Yes this happens to be from Ikea. I have a Stabilo all water soluble pencil and a white crayon for saving white space. In the back here I have a rag. Some test paper. Test paper. Black test paper. There is some scrap watercolor card. A piece of paper towel. Some wax paper. Some plastic wrap. So when you are working with watercolor if you have a piece of plastic wrap while it's wet crunch it up and put it in the wet watercolor. Push it down and let it dry. When you lift this off it's going to create an interesting texture. The same with the salt. It's in here. I carry little salt packets from like a fast food place and a dry eraser. In case I want to erase the graphite pencil. I don't normally do that. I usually am okay with leaving the marks but just in case I have one with me. So this is one of my favorite things. This goes with me everywhere. When I'm home it lives downstairs. I have other watercolors upstairs and then I also have my daily drawing bag. So my daily drawing bag is one I made. It's from my daily drawing bag I made. It's from an accordion bag pattern and if I can remember I'll link it in the description below. I'll link as many of these things as I can remember. But I made this bag and I made it larger than the original was intended. So that I could put my favorite coloring and drawing tools in here and it to have downstairs. Again this lives down by the sofa and it's one of my favorite things on the planet. I in the back here have my daily drawing journals. I also have my daily chronic pain folder. Now if you want to know about this this is something that we're doing over in the Art Facebook group Art Through Chronic Pain and there'll be videos here on YouTube but that's coming soon and this video is not about that but this is something I work on downstairs so it lives here in the back. It has three pockets in which I can put rulers and this middle one has some pencils and some drawing guides like circles and things like that. This one has my retractable fountain pen, a glue stick, a rag. On the outside there are elastic so I can put my favorite, these are my favorite downstairs highlighter markers. The brand doesn't matter. I like adding color with the highlighter markers because they're transparent. They do come in a lot of different colors. These are called Java Power. These are Faber Castell. These are Stabilo Boss. So just look highlighter markers set on Amazon and see what's in your budget that comes in a lot of colors if you want to try this but I do like them a lot and I like these Java ones because they have a gray and a nice green as does the Stabilo. Anyway, I have those. In the middle I have my regular drawing pen so my favorite drawing pen is a bit crystal, inexpensive. Back to school time you can get them like 10 for a dollar but I also have some uniball signals. I have black and brown and white. Yes, they come in other colors besides white. I have a orthographic liner which I like. I have a pilot permable pen and an ink precision pen which I think is from Dollar Tree. This is a pilot varsity disposable fountain pen. I don't know what this is. Oh, it's a Muji pen. I have two water brushes. There is a mini watercolor palette in here somewhere. These are my favorite highlighter gel crayons. Like the pens they're transparent if you take a water brush to them as soon as you put them on the paper they pigment and then will spread out a little bit and be even more transparent. So they're kind of almost like a watercolor on a stick. Now I know in the past there have been people who've reviewed them and they say they have problems with the pages sticking together. I never have a problem with that. I don't know if it's something about how much of the crayon you put on there or how much you do or don't spread it. I don't know. It's never been an issue for me. I have this, I usually have random things like my half-glove for drawing on the iPad Pro the little charging thing for my Apple Pencil my reading glasses which I need and a test swatch of paper which are the colors of these Java pens and then this little brush care pamphlet I picked up when I was at Arthur the Carolinas which I haven't really read yet. This elastic is for when I'm traveling and holding that together. That's what that's for. And then this lives in here as does this. Yeah. And so these are my favorite things. You know, this whole thing together didn't cost a lot of money and it took some labor to make the bag but you could do it in anything. You could definitely just have any kind of tote bag but just a few of your favorite things in it. This thing follows me around the house. It's been in a couple different states. This little bag's been around the country a couple of times. But you don't need a lot of expensive things to make really interesting art and to have fun doing it. So just experiment with what you have. Play with some inexpensive tools and if you have a favorite product that we especially haven't shared with you here in Artjoy of Sharing we would love to hear about it. Go over to the Facebook group and do share we would love to know. That's it for today. What are your favorite supplies? Share in the comments down below. Don't forget to like, share, and subscribe. And above all, go out and have a great day. Do something nice for yourself because you deserve it and I'll see you later. Bye guys.


Felly, ddweud yw'r gŵr, rwy'n golygu'n dweud yn ymwneud i'r oedd unrhyw unrhyw. Ddweud, Mike. Ddweud i gyd, ddweud. Rwy'n golygu'n gweithio'n gŵr, rwy'n gael'n gweithio'n gweithio'n gŵr fel ffordd. Ym... Ym... nid yn gallu gwych, wrth gwrs. Ym... Rwy'n gweithio'n gwych. I've been a traditional advertising check, if you like, for 25 years. So I wasn't born a digital native. So my experience has literally come about from problems I've encountered and solutions I've then implemented to fix those problems. So I was a GGT in the 80s with Dave Trott as he's head of traffic then at Simon's Palmer in the 90s. And then I was asked by the Ogilby chairman in 2000 to bring them into the 21st century. So that's quite important because I was employed to do this. I was employed to be disruptive. It's very hard when organisations try and get someone who understands digital or is that kind of hunter mentality to get them to do the kind of things that I do as well as their day job. It just doesn't really happen. It's just too much that needs doing. So I'm going to skip through these quite quickly so we might have some time later for Q&A because I'm going to go through a few different problems I'd encountered and then solutions to try and fix it. So we have a lab that I set up about three years ago, but I actually have been working my way towards doing this kind of work for the last kind of eight years, I reckon. So it started out with doing semesters of learning, which I'll skip through these because they're quite wordy. Hold on that one. So semesters of learning. When I first started seeing all these amazing things happening with gaming and mobile and Tivo, and I was trying to say to Ogil, what do you think the impacts of these things are going to have on our business? No one was really particularly interested in listening to me and they didn't really understand what I was saying. Maybe it was that I wasn't eloquent enough explaining my visions. So I had to prove by doing so that they would understand something tangible. So what I did was I started seeing all these different things happening on the web and out there, and I started sharing it, and what started to happen when I shared it with Ogilby, so there's 1,600 people in 10 group companies just in London, people would then email me back and say, stop spamming me. So that was a good lesson in that not everyone cares. Some people like to do their day job and just get on with it, and some people like to have that entrepreneurial hand to mentality. So it meant that I needed to understand I couldn't just inflict the world's changing views on everyone. The other thing it did was it helped me understand that it needed to be much more focused learning. So I developed about eight years ago semesters of learning, and it's a semester or a term, 12 to 20 weeks on one specific area. So my first one was streaming, and what I do within that semester is I see 10 to 15 different streaming companies every other week. So you start to understand good, bad and different, who is doing that kind of stuff in that area. I then will find a brand where streaming can fix a problem. So that happened to be Ford at the time, where a Ford chairman was speaking to his staff and to Ogilby, and it was that big and it was pixelated and buffering, and I kind of felt, well, I'd just seen a company who could deliver full HD quality stream to your desktop like that. Why weren't we using it? So I introduce it then to Ford team and Ford client, which then gives us another revenue stream, because we've never done internal comms before for Ford. So it's another revenue stream, and we then implement doing the stream for them. So it went to 22,000 desktops in 19 countries in five different languages. Once that then is implemented, and there are lots of no's along the way, so Ford IT, for instance, said, no, it's not going to happen, you're going to tear down our servers. Every no that you come up against, you have to then knock it down, because all these things are brand new, and the first thing that anyone will say is, I don't know whether we can do it. That's why it's so important to find the right partnerships. So you trust in someone, and the Canura guys here did a really beautiful job for me last September, and it was trusting them to do three live streams at the same time filming bands, and it was knowing that I had 86 countries watching and 15,000 people and not to be let down. So the partnerships and seeing all those companies every semester is very, very important. And then at the end of the semester, we have these lab days, so there's a couple of examples up on the board, and these lab days are where we bring all the people that we've met to exhibit all day, and then we have speakers in the morning, and then throughout the whole day we have our clients come in and employees, and that's where we share the learning in a kind of a lab day. So we've done about nine or 10 of them. So our two semesters this year are retail, store of the future, shopper of the future, and storytelling will probably be for this September. OK, so if I go back one. So in understanding the lab, I know this is quite complicated, but I set up a hub and spoke model. So the hub is the physical space of where all of the kit is housed at Ogilvy. So it's a space where you can have a look at augmented reality, what's happening on tablets, autostereoscopic TV screens and content, eye tracking, kinetic type of gaming. That's the place where people touch and feel and you can see the ideas.  So we're not saying anything is dead, we're just having people touch and feel and understand this technology. And it also helps that I don't have to keep explaining what an interactive floor projection is because they can see it. And then you can start working out when they're looking at it all the possibilities of what you can do with it. So there is a physical hub in the middle and then you have all of these different spokes that come out throughout that hub. One of them is creative, which I just gave an example of. One of them is semesters of learning. One of them is lab days and lab lunches and show and tell. So it all starts to come together. And I'll go through different examples of these different spokes. So as I mentioned, our partnership book, so I've put at the top, can you see who out there is good, bad and different? So the solution was the semesters of learning to actually find out and see all those people. And it takes time. What I've done doesn't happen overnight. This has been about seven, eight years of doing these semesters to have an understanding and it's always changing. The other problem is that within Ogilby they only knew really TV and print. So all of these other things that were going on, they only had a department for TV and print. In fact, all the P&Ls and how they're paid, the lab starts to become media and discipline and technology agnostic. Because when you are, say, Ogilby advertising, you are paid by doing a 30-second TV ad. So therefore that is what you will give as a solution to a problem. When actually now maybe it might be the solution would be a social media campaign and maybe TV taps into the back end of that. So it's kind of disrupting that whole status quo. And then how do you implement all of these new things? So I just mentioned to you with having the right partnerships. I'm going to give you a few examples of how, and I'll talk you through, I'll play a little bit of the film and I'll talk over it and explain how you do that. Following is a film to instruct you in the use of the Fanta stealth sound system. So what is the stealth sound system? The stealth sound system uses sound waves that most adults can't hear. So this was a creative team when I was doing my most bossamester. You came to me and said they had a weird idea about what was going to sound. And it was sound that only kids could hear that adults couldn't hear. They used to use it to get kids away from school. And so I phoned up a guy who I'd met about five years earlier at an event, a really random event. Kept his name and number in my book. We have this digital black book now. And phoned him up, he came in, we sat round the table and we worked out actually this idea could work for Fanta in a disruptive play way, but kids just communicate with each other with this mosquito sound and adults couldn't hear it. So he went away for eight weeks. I gave him some lab money and I'll talk to you about how I got money into my lab in a minute because it's not limited to my uncle. It's a very different R&D post. And he came back after eight weeks and said, I have the most amazing sound that's going to be on every single handset. And then it goes into the linear model of the two creatives, the account man sells it into the client and the mobile producer makes it. So there's this whole non-linear thing that has been done beforehand that always needs to be celebrated because it doesn't just magically happen in, they've just got an idea and they know it's going to be a serious risk. You may acquire new friends and meet people you never dreamed of. So that's one loads and loads of awards for the agency. So that's the other thing that's quite difficult with doing this job. It's quite hard to measure success. It's very easy for Ogilvy to measure success in income coming in and new business coming in. But when you're doing the things that I'm doing, it's not something that is easy to measure. And this came about from augmented reality. A semester of learning, a few get to watch the big matches live. This year, we decided to help thousands of other fans do the same. Our solution? To let them see through walls by developing an app that let them do just that. This was done in June 2008, 2009, before any augmented reality company we had a reality app that they hadn't loaded up yet and made it better. And it was trying to use the client that was great at any of the main course and watched all the action live and put measurement of success on the other pages too. So, what happened was when you were at Wimbledon and you had your phone, as you panned around, you could see that there were strawberries for sale over there, the queue at the ladies' loo over there. Once we knew it worked that year, the following year we went bigger and better, bigger budgets, not so much of a... So, the first year the budgets were 80-20 split, 80% on their usual tried and tested, but 20% on doing this. The following year is a much more even split and we actually did a live feed with the BBC that when you were standing outside call one and you turned your phone round, you could then, and heard a cheer go up, you could then see a live feed of the match, so almost you're looking through walls. So, it's a lot of experimentation. It takes a brave client and an understanding of the technology to be able to put something like this together. And then this is an example of 3D mapping projection. And again, this was from a semester of learning that we did with Digital Out-of-Home. And one of the lab lunches that we had was a company called SEPA coming in. It just so happens that someone who was working on Ford was inspired by what he'd seen with this mapping projection. And then I worked with them closely and hand-hold the traditional creative team, the count team planners, on them managing this and making it happen. I am not a department, I'm a SEPA. This is how I get changed within the agencies. I make them do it, and it's uncut to them because of them. That was a real guy climbing. It was just a 3D mapping projection. And again, these things we've not done before, certainly not an interactive one, where they can do the columns in the wall and have the walls full out onto it. And then with this event, we then attach social media to it, and then we attach mobile to it because people are there with their phones. And then now, suddenly, the traditional ad-hoc team and it does take the impress, now it did a hot-bed client through the interactive mapping projection and with a social media company, and now that is their culture. And then this is what we did recently last year with Fraego, and it was from our data visualisation semester of learning, again attaching it to a client. This worked in a different way. This worked purely on a partnership level. So it was using Greywell to do the taste visualisation of the ice cream, Fraego ice cream, so that you could see what taste looked like visually. So that you put in all the different taste frequencies into a system, and then you came up out with digital art that was then exhibited in a gallery at the London chocolate factory. So what happened was, the client then was starting to think, I don't know about this, and it's not really the kind of thing that I would ordinarily do. So rather than them thinking they were going to not make it happen, I went to Clear Channel, who I'd built a partnership with, and managed to work with them for all of their digital signage around London. Labs paid for the signage to be done in the house. And then we said to Fraego and I, you can't not get involved in this because it's going to be plastered everywhere. So they then said, OK, fine, we'll do this gallery at the chocolate factory. And it was just the most brilliant success. And it, the footfall that they increased, the price of the shop was enormous. The stat to come up in a minute. I think it was uplifted by 310%. It wasn't just doing it for that art gallery. So they're the examples of what we're doing, the creative inspiration that comes out of the semesters. They're always attached to not just learning, but they must be attached to business. And then what starts to happen is the lab starts to come away from it being lab and techy. It actually is more about business and it takes it back to basics of what's the problem and then finding the right solution. If you don't know the solutions that are out there, then it's quite hard to fix a problem. We also have six labs around the world. So we're continuously talking every month. There's one in Tokyo, Beijing, San Paolo, Singapore, New York and London. So we're constantly sharing knowledge, which is, I can't tell you how invaluable that is, to hook up with your other, not see them as competitors, but see them as knowledge sharing and being able to harness that. And then the lab then starts to be used much more for new business, getting clients through the door. We recently did a pitch for BA and just won it where we used augmented reality, where our CEO couldn't attend the pitch. She wanted other people there, but yet we had her as an augmented reality, like a princess Leah pop up in kind of augmented reality format from the iPad. So, and then with another one, we've had someone as a hologram. So there's other ways in which to engage and bring something to life. So going back to the fact that Ogilvy don't, obviously they pay my salary and it's amazing that they've allowed me to be disruptive in that kind of environment. But when I was first looking to do the lab, I saw Rory Sutherland speaking and I thought that guy should just get paid to talk. So I noticed he'd be my first revenue stream for my lab to allow me to have this pot that I could experiment with. Because what happens with R&D, you don't get money from most companies for R&D. It is the hardest thing to get money for, but if I'm making money myself, it then means that I don't need to ask permission, I don't need to ask for money. Any lovely ideas I can actually then make happen rather than be told, no, I'm sorry, you can't do it. So Rory was the first income for the lab, so every time he speaks, I act as his agent, and then we start to then go into, I then have a brand with Rory and then we start to deliver a product. So another spoke for the lab is this inspire thing. So we went on a tour around Silicon Roundabout, we've done two so far, we've got a third one that's going to be happening and it's seeing all of the companies that are on our doorstep, engaging with them, chatting about any kind of potential problems, real kind of collaboration. One of the companies I saw was a company called It's Nice That, and again, I have to attach something physical to just going and seeing random companies, so what came out of that was being able to do a book for Rory. So it was engaging with this company. It also allowed for me to be a publisher myself, not that I'd ever published a book before in my life, but I published this book, so all the money that now comes in comes in directly to the lab. So it's a bit of a two fingers up to the publishing industry to say to them, I'm disrupting you and I'm going to do it myself because I can. And it's just trialling all these different things. So we have Rory's book now and that came about as a direct result from seeing different companies in Silicon Roundabout, building a partnership with them. And now the next iteration of that, now the book sales are coming in, is being able then to act like a new age marketing agency and do content continuously, not just a one ad with a big spike and then not see anyone again or just a social media campaign. This is going to have regular pieces of content for the next seven months, continuously being shipped out and then monitored and worked out what works and what doesn't work. So it's again, I can't stress, it's making sure that we attach any kind of learning or inspiration to something physical and business. Ideas Shop is something that was set up by a lady called Ruth Jamison and that is if Ogilby were a shop, what would they sell? So it started off at Brixton Market where we used the Brixton community, anyone that had any issues, any problems, wanted expertise and we give our ideas away for free for 90 minutes for each person that comes in. And we've done now four of these. There's another one that's going to be happening at Marketing Week in May and everyone gets involved, the lab gets involved. This is Ogilby. There's a girl there who works within planning called Tara Austin and she's set up a group that looks purely at music. This is again, this is a passion. She's doing this on top of her day job. It's finding those kind of people. And the third one, Turing Breaks, actually that was when I got the idea to do a live webcast, a live stream from this concert. So, and I found a company because I was doing a music semester of learning, I found a company who I knew would be good for Fould because they were looking to do something called Bands in Transit and so I thought, okay, I'll trial them out. They live streamed Turing Breaks concert and it went down brilliantly, which then gave me an idea for our actual lab day for music that we just had it last September. We had speaker speaking in the morning, exhibitors exhibiting throughout the whole day, but in the afternoon we had three music publishing companies all have a stage at Ogilvy. We turned Ogilvy into a Glastonbury festival and we had every single stage live streamed simultaneously to one website, which is the canoeer guys did that. Thank you, Sarah. And it was a brilliant success seen by 15,000 people, 86 countries. Now again, that's showing just how labs pushes it forward because I had sleepless nights over that thinking, why did I agree to doing three live stages? Why not just one? But you have to keep pushing it because even though it's not been done before, it doesn't mean to say it can't be done. Then there's a whole educational piece within the lab because I was fed up with the usual Oxbridge educated people always coming in. So therefore we were just employing people that were like ourselves, no diversity, no ethnic mix. So I set up something called the rough diamond. So it's kind of a diamond shape and you have ideas foundation at the bottom that deal with all schools in Hackney and Tower Hamlets, so age 14 to 18, labs gives them money and you have at the other side of the diamond school communication arts, labs gives them money and then you have Ravensbourne. So we have an Ogilvy university with Ravensbourne and so what that starts to do is it starts to mean that kids in Hackney and Tower Hamlets who automatically think their next job is going to be Tesco's checkout, it allows for them to come in, we give them live briefs, they work with us and it opens their eyes to a whole industry that they knew nothing about. It then allows them either going via school communication arts or Ravensbourne to then come into Ogilvy. So Ravensbourne university that I set up with Chris Thompson probably about four years ago means that we speed date about 30 to 40 second year students across every single course. Fashion, lighting, broadcast, 3D, animation and then they work with us, they come in, we handpicked five of them to come in throughout the whole summer, they then go back to school in the October, the deal is they teach their peers and their teachers all of their learning because I wasn't convinced that the teachers knew what it was like in the workplace and then they come back to us at Christmas, come back to us at Easter and then we look to employ. So we set with an idea of convergence of creativity is that the first person we employed was a lighting technician which proved my point in that not in a million years would Ogilvy have ever hired a lighting technician and she would never have looked at coming to an ad agency. So it starts to look at a very different mix. We hired someone who now works in the new business department who was a graphic artist who the creative couldn't see what she was doing that was so amazing but yet from a new business point of view it meant not doing PowerPoint presentations anymore and starting to creatively look at presenting in a very different way. So it's finding different jobs, different skill sets and starting to get them in from a very early age and then once they're in at Ogilvy then the top one is Marketing Academy and that's where they are then mentored by top CEOs in the country or CMOs in the country and it's a great mentorship scheme. So that's kind of my rough diamond. So that's another part of the disruptiveness of labs. And then we do lots of workshops and these workshops can either be much more strategic or much more idea generation and have loads and loads of ideas that come out of them but what they're done is they're facilitated by a partner. They're not facilitated by Ogilvy which keeps it totally agnostic in terms of discipline media technology and it really does fix a problem with the right solution. And then this is something that we did for Unilever. Welcome to Unilever Media Lab at 100 Victoria Embankment. This physical space, this room is put together to give the brand development community a consumer experience of some of the new media technologies. So lab in a box as you can see is something that I've branded up for Unilever where they take all of the learnings of everything that I do in our lab, the hub and the spoke and they can just hand to pick what will work for them. So what they needed was a hub which is a constant changing of the technology and an element of the system learning. Simply doesn't allow you to have the same... But then other clients might want something totally... They might want the inspire bit. Every piece of technology you see here represents an opportunity for innovative communication of a brand development. This is the relative popularity or knowledge of these devices amongst the brand teams. Obviously, I found that when staff came in and were introduced to the lab, high-definition content obviously is becoming... And then this is what we've been doing in the labs around the world for the last kind of year or so. What we call now... Much, Nicol, we've probably got time for a couple of questions if anybody's got anything they want to ask. Yes, gentlemen, here in the flowery shirt and hat. Hi, I'm... Oh, really? I'm Matthew Lindley, I'm general manager at Eastern Angles. I wanted to ask, could we come and visit the lab? I mean, I do do tours of the lab. I mean, at the moment it was just used for a BA pitch, so we're just in the process of housing it somewhere else, but on occasions we do do tours of the outside. Because quite often that's where we can get a revenue where some companies want us to develop a lab in a box solution. Right, thank you. Great, it was a question over there. So, gentlemen, can you turn off the microphone? Hi, my question is, do you have any mentorship for new labs or new spaces who wants to go towards your direction? If you have any... If you do mentorships, if you can mentor new companies, new labs going towards your direction. It doesn't operate... It operates really just solely for Ogilvy and the group. So, as I mentioned, there's 10 group companies that are all specialising, you know, Ogilvy PR, Ogilvy advertising, Ogilvy activation, and there's 1,600 people, so it pretty much just copes with work for the group rather than open it up for memberships. Hello, obviously technology moves at a frightening pace, and so how do you balance the... Worst thing is to be right at the wrong time. So, when is the technology ripe for exploitation? What stage do you jump in? I think it depends on what your problem is. So, with IBM, it wasn't about they wanted loads of people to experience that, because at the time when we did that augmented reality thing at Wimbledon, we only trialled it on Android that had only just come out, we didn't do it on iPhone. So, therefore everything revolved around the measurement of success was all to do with the PR. Therefore, IBM want to be seen to be using that kind of technology, so therefore they're happy that not everyone is using it because it was literally just when Android came out, but they wanted to be seen to be utilising such high technology. This kind of depends on what a client wants. There's certain clients that work better in that space, but Fanta, when we did the Fanta Stealth, I think we stopped counting at the millionth download. Okay, I'm afraid we're going to have to stop questions there because we're running to a fairly tight timetable, but Nicole, are you going to be around in the coffee break? Yeah, yeah, be around. So, Nicole will be around in the coffee break if anybody wants to catch and chat to us some more. Nicole Yoshan, thank you very much indeed.