Wonderful. Hi everybody. My name is Larry Eames. My pronouns are he, him, his and welcome to the help. I'm an accidental government information library and webinar series or as we say help for short. This series is brought to you by the American Library Association government documents roundtable and thank you so much for joining us. You will be muted during the webinar but we encourage you to participate in the chat which I'll be keeping an eye on. If you don't see the chat window you can click on the chat icon along the bottom of your screen. We also encourage you to add questions via the Q&A function throughout today's session. We'll save them for question time at the end but we encourage you to submit them as you think of them. And there will be some opportunities for presenter audience interaction during today's webinar so be sure to have chat open. If there are technical issues, Kelly Wilson is on hand to help. Feel free to chat her and worst case scenario. Please remember that this webinar is being recorded. Be sure to stay tuned for our slate of spring webinars. Those are coming up. In December we have a webinar on the new National Institutes for Health Data Sharing Policy and we are recruiting for our spring and May session. Stay tuned for more info on what's going to be happening in March and April. There will also be a short survey at the end where you can share your thoughts on today's webinar. And I'm just going to drop my email in the chat for anyone who would like to email me with any of those ideas. You can see more of our webinars on our YouTube channel and please give us a follow if you are a YouTube user. So without further ado, today's webinar is government resources for entrepreneurs using Florida as a case study. In this webinar you'll learn about the interconnected nature of government information in an entrepreneurship context. Using one of the most populous and diverse states in the nation as an example, we will follow how entrepreneurs frequently interact with a wide range of federal, state and local agencies as they start and grow their businesses. You'll take away some of the major types of entrepreneurship related agencies, what their roles are and where to find them in your state. Our presenter today is Blake Robinson. Blake is the business librarian and assistant professor at Rollins College in Winter Park, Florida. He works primarily with students, faculty and staff in business economics and health for whom he provides research assistance information literacy instruction, collection development and other services. Blake holds his MS in library information science from Florida State University in Dalhassie and an MA in Arabic and Islamic studies from the University of Sydney, Australia and a BBA in marketing from the University of Texas at Austin. I am going to go ahead and stop my screen share and turn things over to Blake. Thank you so much. Good afternoon everyone my name is Blake Robinson and thank you so much for that introduction so I am the business librarian at Rollins College we and we are a small liberal arts college in Orlando, Florida. And in addition to helping business and economics students and faculty with the different research needs that they have. I was also a government librarian at the State Library of Florida in Dalhassie for five years. And so my background is both as an academic and government librarian and I'm bringing that dual perspective to today's session. It looks like we have a relatively small group so if you have questions I would love to hear from you. And we can try and answer some of those along the way as best we can. But what I'm going to go ahead and do next is I've chosen a slightly unorthodox approach, rather than doing PowerPoints. I am pasting the lib guide that I created for this session, so that you will all have it as an artifact down the road. And so we're going to walk through some of the sources in this guide and whatever we don't get through today is going to be there for you later down the road. So the way I've structured this webinar is in terms of first potential entrepreneurs getting data about the market, or in addition to that, perhaps their local customer base or other workforce statistics in the area. And then getting assistance from the State Data Center or data sources or the SBA, the Small Business Administration and other sources like that to help them get off the ground. And then finally, once they've got a coherent strategy for where they want to take their business, then getting registered at some of the appropriate state and federal agencies. And one of the things that I have learned, and I'll show you where to find stuff for your own state down the line. And what I've learned is, when you're doing this kind of reference, if you can contact a local branch of your federal state or local agency, I highly recommend that they're going to be more familiar with conditions on the ground than someone in Washington or your state capital may be in many cases. The other thing is, I know this is a Godort webinar and we're talking about government agencies, but not everything that I'm going to talk about is strictly a government agency in the textbook government information sense that you may have encountered in your library school days. In Florida, for example, we have a lot of public private partnerships. Enterprise Florida is one of those that does that tries to attract large businesses to the state if they want to build a factory or something like that. And so there are a number of agencies that they aren't strictly government agencies, but honestly your patrons aren't going to know the difference. And in my view, it's best to just act like they are agencies in many ways, even though they're not. Because as far as your patrons are going to be concerned in many cases, it's going to be, it's going to be a government agency and they won't know the difference in many instances. And then most states have some kind of agency that does different things. So there's usually a state agency that does business taxes. There's a state agency that does corporation registering corporations professional licensing. So, but the exact makeup of who houses those departments and where is going to vary depending on what your state is. And Godort actually has a state agency database wiki that will help you answer who those players are in your state. Do we have any questions before we begin. It looks like it's clear. Okay, fantastic. So, I'm going to go ahead and, and I'd like to just ask since we've got a small group today. Who is how many of you work with entrepreneurs in your job, and what kind of experiences have you had directing them to government resources. I'd love to hear from you. Oh yeah grant writing is a big one for sure. A bit outside the scope of what we're doing today so if you're working with a venture capital capitalist or something like that that's going to be a bit different. But this is going to be more the general process and then depending on how complex the need your entrepreneur has if they have intellectual property needs there are places for that if there's venture capital. You may need to jump into some proprietary databases such as pitch book or crunch base. But yeah, okay. Well, feel free to chime in anytime if I, there's something you're unclear about. And okay we've got one other person coming in. Oh it says a couple of folks that says that chat is disabled. Is that anything we can do anything for or or not. Yes, I have just chatted Kelly who will hopefully be able to resolve that here soon. Sounds good thank you I'll go ahead and we'll just keep rolling and then I'll circle back and address those things so. So in terms of getting getting help, just getting data off the ground. I'm starting with something that is not a government agency which is ironic for a Godot webinar but again this is the Bureau of Business and Economic Research, they're out of the University of Florida. They produce the Florida official estimates of population that the state legislature uses to determine tax revenue and other things like that so. In many ways they perform the function of a government agency, and in several other ways, they kind of do their own thing, and they're very different. And as far as because they interact so closely with the legislature, I am counting them as a government agency for today so I'd like to go over just a couple of things that this that this group does, and how you might. And your state might have similar things so. They used to do very extensive population and demographic data. They have had budget cuts over the years and in terms of not having as much information being as available as in the past but I'll show you a couple things that I really like. We have something called the Florida consumer sentiment index which is based on a similar survey out of the University of Michigan. And you can find out here about the methodology that the survey uses but what I like here is I've got a kitty cat here that is joining us for this webinar to so she's going to, you know, come and go as she pleases I suppose. But in any event, if you actually look at this survey. One of the questions on here is, are you planning to make any high volume or big ticket purchase items in the next month or so. And so if you're an entrepreneur looking at this and let's say you're selling a washing machines or something like that. And you're, you're looking to time when you want to start up your particular business. Well, if you're in a downturn like we are now you might think oh maybe I better wait till later. And a lot of this information is available freely online, and it's very useful because it's getting that basic consumer data. And let's see so that you can have. They have spreadsheets and they have. Let's see if we can even looks like mostly data files here and I think that's what I looked at before, but anyway know that this particular agency does this. And along the same lines. The other major thing they do is population studies. And let me show you one of their most famous. Here we go Florida estimates of population. So, this is the most recent one. This is a fairly arcane document. Does anyone have any ideas why an entrepreneur might be interested in a document that talks about population change and current population how would that help them make business decisions. We have a comment in the chat. Demand grow neighborhood best places to locate their business or start that business more growth would be more contacts. That is exactly correct. Yes, and there's also a companion publication to this that is Florida population projections. And that is going to be okay well you know you're is that you know a small rural county in North Florida is that going to grow somewhat in 10 years and what is my business going to look like in 10 years is the population growing or shrinking So you can get current and projected within these different kinds of documents and that's basically what this is is getting that that basic, you know, how are consumers doing right now, and as well as that. What is the population going to be will there be enough people to buy the product that I'm selling. So we've got a few other. I'm sure saying you want to also yeah employees is another thing as well. And we can talk about that in a minute so yes so consumers is one thing. And having enough employees with the skills to do the job to do the job is going to be another one. Let's see did I miss anything. This business builder is really good BLS is also really good. Lori I'm going to show something that's Florida specific that integrates BLS data. Just to give an example of some of that so well go ahead and do then is do we have any other questions about looking at this kind of data before we continue. Great. So we'll we'll go ahead and keep moving. So I'd like to ask folks, I am sure most of you have heard of data dot census dot gov. And I'm also guessing that most of you are familiar with the certainly the decennial census but I'd like to get a sense of what people know about the economic census, as well as the American Community Survey. So you used either of these surveys in your reference with patrons. I do too, Larry. Okay. Yeah. Okay. Well, I've got it in here so I'm just going back to our live guide here before we. Okay, some folks use ACS more. Well, it sounds like we've got a variety of knowledge about these different products in here so I'll just briefly talk about it for there's of course the decennial census that's done every 10 years. It's a very detailed racial and ethnic data and age and many other things like gender, every 10 years, of course the downside is that close to the end of the decade, that particular set of data is designed for business purposes as it was at the beginning of the decade. So, to counter that we have the American Community Survey, which has a much smaller sample size, but is designed for business businesses and other systems for decision making in between census cycles and there are one year, three year and five year estimates. I'm not an expert on the methodology behind this survey but they do ask some questions such as education that are not present on the decennial census. And then in addition to that you have the economic census which surveys businesses and industries and there's currently that going on right now. And so, all of that is lumped into data.census.gov which I'll go ahead and go back to. And the thing is, is that if an entrepreneur uses this it's great, but essentially what they get back is going right now it's pretty decent because it's 2022 and we just had the 2020 census but in five, six years it's going to be a bit dicier and helping knowing about these different surveys and how the data are collected will help you somewhat in terms of giving entrepreneurs that most reliable information. So, I'm going to go ahead and give an example of, let me do this here. Of course you can do city and county, let's do city of Orlando. And you have this very nice, I'll go ahead and turn off the, you've got this very nice profile here with all sorts of information and telling you the different tables and and everything and if you're an entrepreneur typing in Orlando. So, you may have some difficulty sorting these different things from each other. And so, having a librarian on hand to talk about the different kinds of data that goes into this is going to be very helpful because without your help. An entrepreneur may or may not be able to distinguish between what sources of data are there and what kind of and how current it is and what to make of it. And some of your partners in the community will be able to help them with this as well if it gets very much in the data science weeds, but not all of the different features apply to all products. And in, for example, industry codes and product codes are not collected on the ACS and the decennial census. So I'd like to demonstrate what those look like for those of us who are not familiar. Does anyone know have folks used. I'm putting in the chat nakes codes. Does this ring a bell to anyone. They're also called industry codes. They have, okay, awesome. Okay, yeah, so you know that's good. So I won't spend a ton of time on it, but just, I'll go ahead and go back to the data census homepage. If you click on advanced search. If you're doing like codes for example this is the easiest way to do it. And industry codes. And I am in Orlando so retail is a big deal for us here it's huge as you can probably imagine. And I personally in most cases like to go down to the five or six digit level depending on what it is I'm selling or what it is if someone is selling so let's do clothing. Let's do jewelry. So then you can get a sense of shoe stores at the national level and then from their narrow by geographies so we'll go ahead and do Florida in this instance. Oh, I did Delaware by accent. I can't speak for Delaware. They have great shoe stores there as well. So then you can find out more at the state and regional level and things like that so essentially, you can either get in through geography, which is one way and probably the most common way your entrepreneurs are going to look, or you can use these more faceted filters, they're looking for more specific information. I know many of you have used data dot census dot gov by like to at least go over that so we're on the same page. See I've got a question the chat. Let's see. Laura has a question it seems like it's always a trade off between the level of detail. And the geographic level on the next level. Most first students want lots of detail on a small or very niche industry. Laura, what I would do in that situation is I would actually triangulate it with different sources so you could look at this. And there's not there's there's not always going to be this granular level of detail that students want. So you might be able to use a product like simply map or demographics now to show that uses census data and has some mapping features. And then you could look at industry reports from things like IBIS world which have started to include some state and county level data. And so by triangulating different government and proprietary sources and saying, this is the best we can do. We can't subscribe to every database under the sun. And sometimes we have to go with the best of what we have. And that's how I would answer that question is is sort of say, well, it's useful in conjunction with other sources. Does that answer your question. Yes, you're quite welcome. Let's see how we're doing on time. All right, any any questions about data dot census dot gov and using these. All right, well we will go ahead. Oh, excuse me. Can everyone hear me okay. Yep, you're coming through loud and clear. Okay, I got a call that went into my headset. Anyway, all right, we're good. So let's go on. Let's keep moving. So someone mentioned the Bureau of Labor Statistics that is of course, the major labor data statistics agency at the federal level, but there are state labor offices at the state level as well in most states. In our case in Florida, we have the Department of Economic Opportunity. And this is one of those weird agencies that was once the Florida Department of Labor and does unemployment, unemployment, and things like that, but they also do a bunch of economic development stuff, and various administrations have tried to reinvent what it is they do when moving away from helping people with labor claims and things like that, and doing things more along the lines of well how can we help businesses find labor so sort of pivoting in that way so they're this weird hybrid agency that doesn't exactly know what it wants to be and has this very convoluted agency, convoluted history. And this is one of the things you find in Florida state agencies quite a bit because of the way politics have evolved over the last 20 years so BLS is great, and I've certainly included that but if you're in your particular state, it might be more useful to look at what's going on there. And so in this case, the Department of Economic Opportunity has included a portal that has links to different BLS surveys that folks can look at. And there's quite a bit there. And so this is a very complicated, it's complicated in terms of the technology but if we click on the occupational employment and wage statistics for example, it will link to some Florida data and we'll hope that happens because it can be a little wonky. So you can actually do visualizations as well as looking at more granular data. And I'm looking at, okay this is Tampa for example so you can really delve into this quite a bit and look at different facets for wages and also look at annual wages and so they've done, you know, I have to give them credit has not always been this good but they've done a nice job in making this visualizable. And I think that is partially due to pressure from the business community here in Florida to have useful and accessible data by folks with not a lot of data literacy necessarily. And someone mentioned in terms of employment statistics. This particular agency is very useful in terms of, you know, helping employers figuring out okay I'd like to start a law firm in Tampa. So if I have enough people with the right skill set to do that. And so this kind of portal at your state level is going to help you do that, depending on how well it's executed. And if you're really looking to do business, especially within a state, it can be more useful at times than looking at all the national data from BLS and trying to sort through all that to a Florida context, or wherever your state is. So, just know that it's pretty likely that your state labor agency is going to have specialized state specific information like this and you and your entrepreneur patrons can use it as such. So that concludes the getting background data part of our presentation do we have any questions before we move on. All right looks like we're going to go ahead and continue. I led to ask, I'm going to show the as the small business administration SBA. I'd like to get a sense from everybody. How familiar are you with the SBA and score and the small business Development Center Network SBDC. What what do you how much do I'll know about that. Okay. Yeah. Okay, Laurie is familiar with a great different, different levels of familiarity. All right, so we've got to mix I'll just I'll I'll stick with the essentials then. For those of you who may not be all that familiar with it the small business administration is a cabinet level federal agency charged with promoting small business in this country, and the important thing to know about them is that they do not do everything on their own they don't assume every function themselves but rather they have nonprofit partners that they contract with, and the main ones are SBDC and score. And so, actually, to really get your patrons the help that you need they need, you will have to refer them to the right their SBA office or a partner, a partner agency or nonprofit. But if that doesn't, if that isn't going to meet their needs so like to give you an example the SBA specializes in business loans, and its partners do not so if you send someone to the SBA, or to score for example for loans, they won't be able to help them they'll just redirect them to the SBA. So, especially for business loans, the SBA is where you're going to want to go for that. And then what I'd like to do then is to talk about the SBDC network. And this is going to be more along the lines of your, you know, after your entrepreneurs have done some data research, based on what we just talked about. And then you can ask SBDC and say hey I've got some basic idea about what I want to do and what my market is, but can you help me with execution can you help me with planning can you help me with some of the specifics that I might need to actually bring this business to fruition. And so there is a whole network of these SBDCs, SBDCs all over the country, and this is an excellent place to send your patrons to for that technical assistance. Now, on the other hand, if you are looking for, if your patrons are looking for mentoring and things like that, there is a nonprofit called SCORE that has offices again all over the country and they focus more on that mentoring, and their ex executives and experienced entrepreneurs that really do that piece of it so knowing these basic things about what the SBA does, and what its partners do is going to help you send your patrons to the right place when they need it. Now the good thing about this is on the SBA homepage, you don't necessarily beyond knowing what I just said it's ultimately going to be these these other agencies responsibility to give them this kind of assistance so as I will say, in other places, I really love this, you know getting that local assistance getting that local business on the ground is really going to help you out. So I'm going to do our winter park Florida zip code which is where I am based out of that Rollins College and we'll see if this pulls up for us. And it's kind of nice because it tells them where the district offices for some of those loans and other technical assistance, the small business development center at the University of Central Florida in this case, and then the score office. And so there there are other programs that the SBA coordinates they have some programs for women, ethnic minorities and also veterans. And those are all great but I wanted to focus on the big ones and just know that if you go on the SBA website and you have a basic understanding of what these agencies do. And you put in the zip code, it will tell them the different places they can go. And that's basically using the SBA. As you can imagine in this case a lot of it is is referral as opposed to in depth reference and just sending people to the right place. Does anyone have any questions about that piece of it. All right, we're going to keep rolling. Yeah, I see a one person's question. All right, sounds good. All right, well let's keep rolling guys. I do want to talk about one other thing that is super awesome. This is the state data center program. Does anyone know about this the census state data center program. Does it ring a bell. This is amazing. I love. Okay, a couple of seeing. This is really like even to librarians, it is very, very much a well kept secret. These are folks who can help your patrons with that real those really intensive data needs libraries are often one of them. We are a local affiliate for Florida at Rollins College. It's a network it's in all 50 states as well as the territories, and it's going to help, you know, if you if exhausted your ability to help someone with data needs for startup purposes. There is a member network. Let's see. I'm going to show Florida as an example. And to briefly give you an example. Each state has a lead agency. And in this case it's the Florida Office of Economic and demographic research which does some of the population and revenue projections that I discussed earlier, or actually they take that data and then feed it to the legislature and that particular agency is the is the liaison with the Census Bureau for this program. And the reason I know about this program is because I used to work at the State Library of Florida in Tallahassee and their coordinating agency. And that particular library in addition to their databases they have has a lot of historic population maps and archival census data things of that nature and that's why, and they're sort of back up to the, the lead agency for the state. And then you have a series of affiliate agencies and that can be anything from chambers of commerce to chambers of commerce libraries, economic development agencies it can really be a grab bag of different kinds of agencies. And, and so I often, we are a member, we are a member of this but like if someone had detailed labor questions I might send them to the Department of Economic Opportunity who I just shared with you for labor questions. So it's a great resource. I did a presentation on it at LA 2016. I'm a big fan of it. I hope you'll be big fans of it too by the end of this presentation. So, with that, and this is the State Library of Florida the coordinating agency, Rollins College, Olin Library where I work we're part of the network as well. And then just briefly before we wrap things up. There is also a labor market information network that is run by the BLS, and it's going to list the different agencies that really specialize in labor market information in the case of Florida. It's going to be the Florida DO that we looked at earlier. And this is a great list if you have someone who has really detailed workforce or or employment needs to send them to one of these agencies and they can help them meet that particular need. And then we've got a few minutes left so the last thing I'd like to talk about is, okay so what are some of the agencies that register, that register businesses once we've gotten all this assistance and all this help what do we do next. Well, all states are going to have some kind of agency that incorporates businesses. So in our case in Florida it's the division of corporations, and you can actually look for different. They have the incorporation records there's limited they do different kinds of companies like limited liability companies, regular corporations, also known as Inc. You may have seen limited liability partnerships, and their main function is that if something happens, someone, there needs to be an entity in existence to be sued, so that you can't just conduct business and then not be able to be sued, if you are putting out that bad or unsafe product for example. So you can search records in these but you know Florida's been around a while. So it can be a little dicey, but there's a lot here beyond the scope of this presentation but I'll go ahead and put in let's see. Just to give you an idea of the complexity of this, we have a grocery store here in Florida in the southeast called Publix it's a big player regionally, and you would think that would be pretty easy. But in fact, everything that's ever been public public's every spin off company, everything is going to be in there and it's going to be very challenging to find. So if we try Publix supermarkets, we might have better luck. So here is the official public supermarkets entry. And you can find out, you know who the registered agent is and some of the officers and so this can be very handy. It's also a good way to make sure that no one is using your, your existing name. So Ryan says we have them in Tennessee yet they've made it up there. They've really been expanding with the vengeance. So, so know that if your entrepreneur is registering with their, your corporations agency which is often the secretary of state's office, it's going, you know, they're, they will have to do some legwork to make sure they don't take a name that already exists. And then here and then the another major function of state of government is business taxes. And so, certainly in all 50 states and territories you're going to have federal taxes that apply to some degree, you'll often have patrons ask about an EIN or employee ID number. This is similar to this is a social security number but for a business essentially. And, you know, this is well beyond most of what we can do. In fact, it's veering into legal legal advice, which we have to be very careful about this librarians and on the IRS's homepage and in the lib guide I provided you can find you can help your patrons find their local taxpayer office because I have found an experience it's almost impossible to get hold of the IRS over the phone, and it's better to just call directly. Larry thanks for that I appreciate that. Let's see. And then just along the same lines you're probably going to have a state business tax receipt. As well. And so in our case in Florida Department of Revenue is in charge of that, and it can be kind of wonky to deal with them as well their website is not great. So, if your state has some kind of local office they can call as Florida DOR does. I recommend that as well. And then just also to make things even more complex at this at the county level there's often a requirement for a business tax receipt which is a sales tax essentially, and often at the city level as well so if you're in a state that has townships or parishes, or something like that. I'd advise, I'd advise you to tell patrons, okay, check out some of these city taxes, you know, make sure your city doesn't have a requirement. Make sure your county or parish doesn't have a requirement. And then also you might have an instance where a patron is operating in an unincorporated county, in which case, let's say I used to take my cat to this very rural boarding kennel that was outside of the city limits of Tallahassee, so they might have needed to have a Leon County tax receipt and they're in North Florida, but you may not have needed, they may not have needed a Tallahassee city of Tallahassee business tax license because they're not operating it within city limits. So, there's a lot of nuances to it. So check your state situation and and see what applies in your case. The last thing I'd like to talk about before we wrap up and go to questions is just professional licensing. It's really going to depend on what your, your different what what your business is what your patron is trying to do, but a wide variety of businesses require some kind of professional licensing so in this case in Florida everything from geologists and engineers to barbers and auctioneers and mold remediators require some kind of license. There's also plenty of license, plenty of plenty of businesses that don't have a state level license that you might think well why is there not a state level license for this that's very odd. Why is there, you know, there's not always a correlation, but in general, if you think about that particular business and say to yourself, well, is there a risk of harm or fraud or something like that's very significant so in Florida, librarians are not licensed at the state level, for example, you know, we could I could certainly lie my face off to somebody. I could certainly do any number of unethical things but ultimately, you know, and that would be very damaging and bad, but it's not this on the same scale as, you know, a real to relying about the state of a house, or a state remediator doing shoddy work and so it tends to be a correlation. The more money on the line, the more likely there is to be professional licensing in my experience. And there are different agencies that do it. The Department of Business and Professional Regulation is a big one. And then at the Florida Department of Agriculture and Consumer Services is again one of those grab bag agencies that's part consumer protection, part promoting state agriculture and aqua culture. And they have things like gyms and dance studios and things of that nature will actually not dance studios anymore, but it's really just check out your different agencies that do licensing in your state. And get a sense of that. And if you're doing it, but not all industries need it. So that's the one thing to to keep in mind is, but it's a common requirement and so I'm covering it because even if you're dealing with a high level venture capitalist or, you know, the next deal on must there still may be professional licensing required, but there may not be. And if you want to know what is going on in your state and who the agencies are. There is the Godort state agencies project, state agency databases project. And this is where I send people if they have a question about, you know, regulatory makeup and the ecosystem of entrepreneur licensing regulation assistance in their state and it's fantastic, and I, it is save my bacon a number of times. So that is how you would find out who the players are in your state. And with that that is the end of the formal part of the presentation and the floor is now open for questions. Thank you so much Blake I know I've already learned a lot to support our entrepreneurship students here at UCCS. As I mentioned if you have questions please either use the q amp a or drop those in the chat I will be monitoring both. And while we wait for those to come in I'll kick us off with a question of my own, which is, what are your tips for finding those sort of non governmental semi governmental agencies that you were talking about kind of towards the beginning on Google like are there keywords that you recommend using that kind of a thing. Yes, I would say public private partnership is a big one that, and I can't speak for every state but yeah so that would be. That would be that would be a big one so depending on essentially like, you know, depending on the depending on the political party of your executive and legislative branch in your state over the past 30 years or so. You're going to see a situation in more blue leaning states you might see more actual government departments that you know where it's the Department of Labor the Department of Tourism whatever it might be. Versus in a very red state like Florida you might see more of the public private partnership you might see more of this hodgepodge so think about, you know, the make you know how how your state has tracked over the past 20 years. And, and that will give you some guidance in terms of how much of that digging you will need to do. There might all you might also see like there are certain industries where it's kind of a mix like in tourism promotion for example, we have a public private partnership for that I know that some states have a tourism board which is not the same as an agency, and some states have an agency so there are certain industries are certain segments such as business and tourism that are going to have more of that versus something like, like, you know, social services, for example. That's my experience anyway. Yeah, it really does and I appreciate the way that you've drawn throughout this webinar this sort of full life cycle of of where you'll need to go for kind of each step in this process and how it tracks really long term. And as I said folks if you have questions the chat is open the Q&A is open, although I know we have had a pretty lively discussion throughout the presentation with all of those great opportunities for audience participation. I just put my email in the chat. It's also on the lib guide as well that I shared with you, and really that thing is intended to be a living document that will be there for your reference forever. And, you know, just feel free to reach out if you have questions and I'll do my best to, you know, after the webinar and I'll be happy to answer that. Wonderful thank you. Well, not seeing any I am going to go ahead and offer one last thank you to our presenter thank you so much Blake for taking us through this whole process and thank you all for joining us here today. Remember to stay tuned for info on registering for our December webinar, and we'll look forward to seeing you again in the future.


A group of people which is defined by social engagement for a common goal is called community of practice. In previous modules, we defined it, we talked about it in an informal way, to have first hand idea of this important concept that in fact will dominate our current discussion. So first of all, we should be clear about this notion of community of practice. It needs social engagement and social engagement has a purpose and that purpose is shared by the whole group that is called community of practice. The group is different in practices individually. There are ways of talking, there are background values, beliefs, power relations and methods of doing things. That can vary. The group is not uniform. Individuals are different with reference to all these things. But their goal, purpose, for social engagement, for social interaction within the group, that is the same. The group has core peripheral membership. This is another feature of community of practice. So here, first of all, when a new member comes, he has peripheral marginal membership of the group. And the old members which are already part of that, they are called core members of that group. So in this way, the relationship between new members and old members make it a hierarchical system. There is a peripheral and core relationship between members of the group. And they know doing things jointly. And knowing things is knowing different ways of using language. Now see here, knowing things is directly linked with knowing ways of using language in different manners. These ways of using language construct our new identity. So we are in a relationship of peripheral and core members. Then we interact with the members and we know how these people do different things within the group. And when we know these things, we know them by using different ways of language. And this would ultimately give us a new identity within the group. These groups are like factory, golf club, neighborhood play group, giant family, nuclear family, we also call it. Code, law code, they are some examples of communities of practice. Because they have all these features which we have talked about. COP for community of practice, I will be using COP now. COP can be larger or small. A few members or a number of members can form a social group. For example, university is a large community of practice, but academy is small. Community of practice can be intensive or it can be diffused. By intensive we mean that it is located on a specific place, a specific context. Family codes for example, if they are located in capital cities only, so this COP is intensive. And if they are established across the country, so this COP becomes diffused. Diffused means separate. Similarly COP, they can be born, they are born and they die. They come into existence, they flourish, they rise or they may be closed, they may be finished. For example, political party is established and if these people don't succeed to get power etc., the party may be abolished, may be eliminated or a new political party with a new aim and with a new name is formed. Then membership of COP is fluid. Members can come, members can go. This is what we mean by fluid. And COP may have crossovers with other closely related COP. For example, we have some charity. This is a COP, Akhuvath etc., for example. It has links with other COP's which are doing the same thing. So this is what we mean by crossovers between COP's. We conclude regarding these features of communities of practice that multiple membership and participation construct our identity. We can be member of more than one COP's and because of this membership, multiple participation and multiple membership we get our identity. In other ways, we can say we construct our identities because every COP gives us a new identity and the sum total of these identities is actually our identity. So identity is in fact a plural notion, a plural concept. If we want to know what an individual is, we can know through these COP's.


Paratroopers from ATAC Company, 1st 503rd of the 173rd Airborne Brigade, held a reflex of fire range at the Kampadazi Compound in Adhazi Latvia. First Lieutenant Alexander Zanamo, a West Point educated engineer in the Latvian Infantry Brigade, enjoyed firing the M4 Carbine and is thrilled about the opportunity of joint ally training. I'm extremely excited. You guys are here because I thought I would never see this many ACEs walking around here in this former Soviet range, and I got to meet my colleague. I studied with him, and it's great. The range proved not only a chance to enhance marksmanship skills, but also a chance to further cement a partner relationship amongst two allies. Weapon Squad Leader Staff Sergeant Eric Bone talks the details of today's training. We're conducting a close-quarter marksmanship training, also with incorporating malfunctions to teach the soldiers how to properly complete remedial action. Both armies would jointly participate in company field operations, a parade and a combined airborne operation. For the 173rd Airborne Brigade, I'm Staff Sergeant Anthony Johnson.


Thank you and a very good morning. I'm really happy because this entire event sits very close to my heart It's actually third report that we have launched along with e4m and why is it so special and exclusive for us? Because I feel that while programmatic had been evolving, but we could never see a report Dedicated lead delivered only for programmatic It was always just a section within digital and with the help of e4m We have been able to do that and if you really follow back to our first previous Previous version of the programmatic report It had covered the basics in terms of how programmatic fundamentals work And how will that really look out in shape for a second edition had been talking about the trends for 2023? And if you really map it back to the report, they've really followed through and when we talk about our third edition Which is what I'm going to talk about today So on the screen, can I please have entire programmatic report summary and the content page? Yeah, so I'm sure this report will reach out to you very soon and shortly This report has four components primarily the first one is recap that really talks about the shift in programmatic How it had been working especially post-pandemic Because before pandemic programmatic still of course was important But was holding a share in terms of whether it's for branding or for performance But post-pandemic we could always see that how programmatic has taken over the stage and Bringing solutions for every outcome driven approach that a client is seeking for Of course, we could also see that how programmatic advertising is working as per different category So there's no standard approach for a single category category as well Even with an automotive you'll see that a particular luxury brand is using a very different approach Versus a second mass brand which could be there Second section talks about that how the world is getting very unpredictable if you have already observed especially in past two years that Whatever approach we had been discussing whatever new partnerships technologies We discuss and kind of curate for and we have to really up our game again next year because some changes happen, right? It could be missed up maybe post a pandemic effect that every brand is looking for a ROI driven approach Be it branding campaign or a performance campaign or we can also talk about the fact that maybe we have become so technology driven now that Everyone wants to work in that in that same direction and I don't see really see that day We're not really far ahead from that day where everything will really very soon become digital and I don't call digital and programmatic Very different as of today Entire digital is slowly becoming very much programmatic be it a search practice SEO practice or even a media practice And of course programmatic crop from a media practice only Third one, which is very important a pillar, which is revolutionary waves in programmatic Talks in terms of how the changes had been driven in terms of execution of programmatic or how strategies will be developed or are being Developed especially working around a cookie less than a first-party data So I'm just gonna talk about it also only channel integration and how automation is driving a lot of efficiency And the fourth one is more to do with also trends But to see that how media is maturing across the channels the full primary media channels Which you're seeing moving towards a high maturity curve a video audio commerce followed by PDO edge So let's begin with unpredictable future. What do we really mean by that and how we calling it a unpredictable future? So if we are talk about 2023 how we had started the landscape clearly advertisers had understood how digital Plays a very important role for them even FMCG category where they had been investing heavy monies on TV and traditional media started incorporating digital in a very Integrated manner Understanding that it drives a lot of incremental reach for them efficiency for them And a lot of upscaling and upscaling of education also happened at the same time But in 2023 we could see that it's not just video, but world move beyond We can see a lot many partners coming into picture if we talk about India as a market connected TV has really Leveled up way too much beyond our expectation and we could also see a lot of consolidation happening within OTT environment recently We heard a news about and not it's not a news anymore We got to know about a campaign of sports which went live programmatically We're all leading partners had joined hands together DSP partner SSP partner inventory partners and even creative partners for that matter Now we could never imagine sports coming on a programmatic right because two years ago We were really talking about that why do I buy my OTT also programmatically when I can buy the same thing at a lesser Maybe in a lesser time span activation direct with a direct arrow and within one year we can see a lot of fast-pacing past fast-paced environment and Sports activity going live programmatically Also within same we can see in our proper programmatic divisions being segregated across channels Such a high focus is being developed and put there We can see a lot many DSP partners also bringing up with a lot many Algorithm driven frameworks where it's not just about activation of audiences, but how your particular objective or goal can be achieved So when we talk about this world to be very unpredictable for us. Yes, that's the reality because No matter how much prepared we think that we are but the way programmatic is moving. It's becoming more technology driven So our strategies are audience indexing our way of thinking targeting audience measurement It's not really just human driven and not completely Automation driven so the world where we are actually entering I call it a amplified world which is amplified intelligence Which is a human intelligence and human experience combined together with artificial intelligence Automation is what you can call it and how that becomes an amplified intelligent world for us. So that's what we call it a Unpredictable world, but of course we have answers for that and what really right lies there is a Revolutionary wave, which is coming in programmatic Three pillars around that is definitely we have been hearing about this, which is a cookie less word. How will that look like? It has been sorted to quite a much length of an advance and we understand that it also revolves around first-party data activation And we could see in 2023 that all brands are moving towards that journey They're putting heavy focus on collecting first party data along with taking care of all the privacy norms Which are there being followed up within our country and as you know that laws are being formed in India as well So brands are working very much in tandem to these norms and laws So when I talk about first-party data, we have seen an observe that all categories are utilizing this data in each form In a very tactful manner. So generally first-party data was seen as a subset or a set of category of data Which should be utilized for driving performance to find similar audiences who can give you better closer signals But we can really see and observe that even within branding campaigns be it YouTube or OTT Brands are leveraging first-party data to understand their audiences better and moving beyond matrix of CPM and reach They're moving beyond matrix which is which goes to a quality matrix Which is time spent on a landing page or how many interactions had been done with a YouTube page So as you've heard of Koda so that methodology really helped in activating the subset and hence We are seeing that first-party data is not just a test environment anymore But 2023 has been utilized very well by all advertisers in collection of the data and also doing a lot of sample test and we have seen that Flying some moving also in segregation of this data at both a minute level and of course a scale second moving is omni channel integration So omni channel as we talk about of course, it's like bringing all channels together But we always have been talking about a term called world garden And I think today we stand in a world where that really is not a problem or a challenge anymore Because even if it's a world garden So as you know that we have moved from data to more of technology driven activation now And now we only talk about omni channel that how do we address a campaign in a managed frequency? Using technology so DSP Of course plays a very bigger role there and entire programmatic media is moving towards a very high pace and advanced omni channel approach so and we have really I'll say is it within our country and our industry when it comes to video advertising Which had really become omni channel we could club it all together But now is the time when it's moving beyond it's not just within a channel that you're trying to bring all inventories together But that also moves to another channel So this is a time when and very soon I'll say that our dream will come true that will say okay My campaign budget is say one crore and let's start optimizing on reach and we don't put money separately as per channel And that totally depends on where audiences are available So that clearly defines a lot of efficiency coming your way Automatically and that really saves a lot of time because it's getting driven all by automation ads have been shown to Accordances basis their availability on the channels on the devices and of course makes the life very easy, right? So when we talk about omni channel integration, we can see that it's gonna Combine your audio video DOH e-commerce display and every any other channel that you can see coming in Because all these channels have become completely programmatic and Third one is automation and efficiency so when we talk about automation clearly one word that really rings our head is artificial intelligence and Generally when we are talking about our two our clients and industry We see that they connect artificial intelligence with media activation only But if you really look around starting from your campaign planning you have a lot of tools around you know Which gives you very deeper insights and indexing Moving to campaign activation which of course as you know DSPs are there that helps you But then we have also other tools which helps in optimizing your campaign very short example I'll put here all of you. I'm sure you see a lot of ads every day You don't notice it But while you're seeing that ad you're present in a particular location, right?  So then we have tools So GroupM's proprietary tool is what we call as co-pilot That's a AI tool that optimizes the campaign and in many campaigns we have seen over 1700 changes also happening and even CPMs or CDS or any kind of metric that client really wants to go for We have seen huge efficiencies coming in more than 20% also even touching 30% for many brands So that's the kind of savings that these AI tools are driving for us and really saving a lot of time because it's all happening in real time But then we also move beyond or media activation comes results and every advertiser says that okay I've done a campaign in an omni-channel environment integration happened Automation really has done a lot of efficient efficient deliveries for us But what more how do I plan my next campaign? What are the detailed insights about that? So we have a lot of measurement tools available which are being used Completely all tests done where we can see what is the frequency overlap between two partners So as you know ADH is one of the prime tools used for that which is around data inside and mining Is owned by Google but that really helps you understand that what kind of frequency should you be optimizing at what kind of Overlaps are there what kind of audiences are available on which platform and many more So when we talk about automation efficiency that really covers entire loop for you starting from planning to Understanding audiences and even when we talk about creative aspect. So DCO is a word where when we talk about DCO you will see many people saying that DCO is not something new. It's very old. Absolutely. It's old We have been hearing about DCO maybe ever since 2014 first campaigns started maybe in 2012 or 2013 But it's not same DCO DCO that we talk about today, of course that's so for everybody's knowledge DCO would be dynamic creative optimization But that's not not just about dynamic creative optimization DCO today has to do a lot with automation data Not just a different communication being shown but different creative asset also So with the help of DCO we can really enable an audience maybe use near to a physical store So the creative shown to them can actually talk about a add-to card or go to a nearby store Maybe click on the button and a map can open up and you can really that map will navigate you to the nearest store Because that audience is closer to the physical store But maybe somebody is really away from the physical store for that human being The creative can really talk about add-to-card. So once you click on it action will take you to e-commerce page So depending on campaign objective even with the same campaign objective But depending on audience availability and their reach creative optimization can be done beyond just communication and comments And also can be moving towards different creative assets and aspects and also Not to miss as we always know that when we talk about automation in DCO that also moves beyond many activations like triggers for an example, you're running an ad say for an AC it could be different from Bombay region versus a deli region if it's raining somewhere It could talk about humidity at the same time using trigger of weather And if it's really hot say out in Delhi it can talk about lowest temperature control features Just basis trigger you can show two different ads to different people not just to many more Moving to the next one, and I'm sorry if I really went fast in lieu of time Which is programmatic media maturity? I'll say please watch out for this in entire 20 for 24 because programmatic media is really maturing at a very high pace So when you talk about Unlocking potential that clearly sits in what video and I say that video still has a lot of scope to grow Because when we talk about video now, it's not just about digital landscape But we're seeing that how video can become integrated with your offline planning So when you're planning your campaign how with the offline TV campaign How do you really see that beyond which curve your incremental reach can be fulfilled by digital? Programmatically driving better cost per each for you and not having an overlap with your TV ads So we've really reached that stage and it's time to go beyond that Followed by navigating the programmatic audio frontier. So as we always know that yes audio Had been launched in India quite many years ago But I still see that we haven't reached the full potential of audio. We haven't utilized that in terms of advertising There's so much that can be done in audio Like voice ads where with the help of a voice we are talking back to it We remember almost like two three years ago at group M We had done this test for Pizza Hut using a partners for automation of ad where a user could could talk to an ad So while driving that ad was talking to a user that hey, it's a one-plus-one bogey offer today for pizza We want me to place an order for you and user could talk back to it So that really cuts the journey for you in terms of opening up a landing page Checking which pizza to order for you. So those kind of automations can really change the game for you Which means that even in that similar branding campaign You can start driving conversions and activations and engagements and I feel this is where we should be Always thinking that we should be moving our approach in a thought which is always objective driven Which is always outcome driven eventually what is it that we want to achieve and then we should be mapping it back Third one is of course era of media commerce when we talk about commerce few big names come to our head because we only think about Just you know that commerce is just about buying online But don't we feel that everything that we do our entire life revolves around commerce Be it buying an insurance be it even now taking a checkup via doctor online That's a world of commerce Booking up slot a consultation slot at a hospital goes via some commerce apps buying medicines Calling for a house cleaning etc. Everything in your life At some point of time is connecting back to a commerce platform itself Even it buying a grocery even it anything else anything that you can even think of right So when we talk about commerce is not just about some e-com platforms, but anything wherever The intent of a user is to do a purchase eventually is a commerce platform So when we look around and we know that our life really revolves around entire commerce platforms So it's really era of media commerce where I say Media commerce to become a whole channel in itself right now It's a very nascent stage which is revolving more on search and SEO Concept base media activation, but we have already Entered a commerce world where you're able to target audiences beyond commerce using data signals But again very soon we are able to see that moving towards automation and also advancement in terms of a lot of AI activation creative optimizations and many more Just to share an update. So in one of the global markets at group M and Zaxis We've already activated co-pilot on Amazon So even within Amazon world AI works where campaign works towards the objective and the goal of conversion or engagement or whichever may Suits as per the brand requirements So that's the really the era of media commerce which of course in India also we see that happening very soon where commerce world will also be integrated with a lot of AI Creative aspect and automation driving of course efficiency for you and the last one Let's redefine visibility because when we talk about Doh and especially this state and Bombay we see a lot of doh ads around and also regular OOH ads around but if you really go back to any developed country you can see a lot of Engagements happening in those do it screens a 3d do edge Real-time communication gets changed right although that all of that is pay do it So similarly when we talk about out-of-home screens It has got huge scope the screen behind me is a do it screen in a way right now What do you really do with it when you connect it to a programmatic world is when you unlock all the avenues for it You unlock the possibility of creative aspect you unlock the possibility of playing with technology Integrating technology across DSPs SSPs creative measurement all of that comes into real play How do you take back an audience a connect engagement to your campaign objective a very small example? I would like to just talk about I'll not name the brand, but this brand really wanted to Talk about women security and safety within especially domestic world So they had planned a campaign where on a screen They showed a women with all bruises on her face and they were talking about how domestic violence should not be tolerated And it really needs a lot of attention by people With the help of DOH what they had done Every person looking at that screen and we had a camera on top and that could really read your face Right, so every person looking at that screen video moves and when that video moves So the first screen of that woman who's full of bruises turns to a woman frame by frame In a very happy vibrant kind of a face right like all decked up properly beautiful woman And at the end communication came that every person who's looking at me is helping me and get coming out of This environment So just with the help of technology and of course a lot of creative Concept around it with the help of DCO within PDOH such a beautiful campaign could be made So there's many more such campaigns that you can plan which can drive Engagement for you which can really leave an impact on your audiences So we will see that how Dynamics of DOH is going to change in coming days in world with the help of programmatic and Of course many of it could sound very unrealistic to you So to support that we have case studies also in this report Which really you know stands for the points at how we have done these tests already and their successful test with us So as you know that group M really stands for innovation at the same time and every case study that we talk about Runs within programmatically which is covering all the aspects which could be DOH video automation creative Optimization etc. And many more if you have any further doubts or queries for me I'm right here with you guys and you can just connect with me here And I really hope that you enjoy reading the report. Thank you


Hey there lads and ladies, it is Petrifying Pumpkins here and I have got a quick update about Firewall Ultra. I'm sure many of you are eager to hear a date, a release window, something along those lines for Firewall Ultra and we've got a little bit of a tease thanks to the Firewall Ultra official discord. So as you can see in the screenshot beside me here, whoever was acting as the first contact entertainment discord account, either Frank or maybe David Jagdnoe, they gave a little bit of a tease after people were asking you know, throw us a ball and give us something. So they gave them a range, as you can see, more than one day, but less than 60, telling us that we're going to see a release day within the next two months. Now that's not when the game will release, it's when we will know when the game will release. So when they reveal the release day, it will be interesting to notice that this was edited because originally it said between one day and 30 days and then the eddus brought that from 30 to 60. So there is you know, also a lot of rumors going around at the same time that PlayStation will be having some kind of a showcase, one that's been coming for a long time, one that will hopefully have lots of PSVR2 stuff. And that's rumored to come at the end of May or the start of June. So that would be within this time window that they're hinting at here. Although everything we've learned about Firewall Ultra so far has been through PlayStation blogs and stuff like that rather than big showcases. Still, it would be nice if it was an actual like on stage event or something like that just to increase the hype levels for Firewall Ultra and PSVR2 in general. Anyway, that is the update. There's nothing really else to say other than this. I imagine it can't be too far away if we're getting you know, information like this. It has to be within the next few months. And of course, we already know it's going to be a 2023 title that hasn't changed. Let me thank Johnny Lobster for putting the screenshot into my own discord, which you can join by the way, if you want the link to that is in the description below. Also, let me thank Decepticon for letting me use his music in all of my videos. Thank you very much for watching. If you like us, hit the like subscribe, whatever if you want to help out the channel. I'll see you in the next one. Please stay nice and moist.


Hello and welcome to Make Money Territory. In this video we will be talking about the latest update on TIA. The Celestia crypto platform has become one of the year's most anticipated releases and its native TIA token has performed well since its October launch. With more and more TIA released onto the market every day though, it might be that the crypto could lose some of its gains. But what is Celestia TIA? How does Celestia work? Let's see what we can find out and also take a look at some of the Celestia price predictions. Celestia is a modular blockchain network that offloads data execution to other blockchains, making it more scalable and efficient than traditional blockchains. This unique architecture could make Celestia a popular choice for developers building new applications. It is still in its early stages, but it is already being adopted by a number of developers. This adoption could help to drive the price of TIA higher in the long term. The overall sentiment in the cryptocurrency market is positive, which could also help to boost the price of TIA. Celestia TIA exhibits a bullish regression pattern in its price action with resistance at $7.27 and local support at $6.20. Experts anticipate a potential rally toward $8 upon breaking the resistance. The 50-day moving average, MA, is at $5.97, signaling a bullish trend. The relative strength index, RSI, stands at 70, reflecting high bullish sentiment, although sell pressure could trigger a slight downturn. Celestia TIA was priced at $7.1, TIA has experienced a notable 12% increase in the last 24 hours and a significant 29% surge in the past seven days. Celestia introduces its inaugural token airdrop, the Genesis drop, providing the public an early entry possibility with its $TIA cryptocurrency. Participants staking on the incentivized testnet can obtain 7.4% of the total token supply. Notably, a significant 12.6% is set aside for future incentives, implying the probability of additional airdrops. As originally specified in Celestia's blog announcement, its introductory airdrop is open to over 7,500 developers and over 576,000 on-chain addresses on Ethereum rollups, Cosmos Hub, and Osmosis. Appropriate developers and addresses can input their details into the initial stage of the Celestia blockchain at genesis.celestia.org.tokens secured through the Genesis drop will be immediately accessible in software wallet from Celestia's very first block. The Celestia platform helps people build their own blockchains. It does so by using a modular way of blockchain creation. In other words, rather than having one single monolithic blockchain, it allows people to create the parts of the blockchain that they need. Different blockchains created with Celestia perform separate functions which, at least in theory, means that they can carry out their functions quicker. Celestia is based on the Cosmos Atom blockchain and is powered by the TIA token, how Celestia works. Celestia's chains are called sovereign rollups. According to Celestia, they are convenient to launch like Layer 2S with the added sovereignty that Layer 1S enjoy. The TIA token pays for transactions on the network with holders having the right to vote on changes to Celestia. People can also buy, sell, and trade it on exchanges. Because at the moment Celestia is based on the Cosmos blockchain, it is a token rather than a coin. You might see references to such things as a Celestia coin price prediction, but these are, technically speaking, wrong. Is Celestia a good investment? It is hard to say at this early stage. The idea behind Celestia is an interesting one and it has won some pretty influential support in the run up to its launch. However, the way that Celestia is releasing TIA on a regular basis could end up making the token underperform. We also will need to see how the crypto market responds to its latest crisis. As ever with crypto, you will need to make sure you do your own research before deciding whether or not to invest in TIA. Celestia price prediction for 2023. Digital coin price said that TIA could reach $9.72 this year. BitNation claimed the token could be worth $7.82 at that time. PricePrediction.net argued it would be worth $6.03 in 2023. Celestia price prediction for 2025. Moving on, Digital Coin Price said that Celestia would be worth $17.48 in two years time. BitNation's Celestia price forecast had it reach $18.25 then. PricePrediction.net said TIA would trade at $13.10 in 2025. Celestia price prediction for 2030. Looking at a more long-term Celestia price prediction, Digital Coin Price said that the token would trade at $53.98 in 2030. BitNation thought it would reach $44.31 that year. PricePrediction.net's TIA price prediction said it would be worth $81.61 at the start of the next decade. Celestia TIA has recently become one of the top protocols when it comes to L2 solutions. Recently Celestia introduced Ethereum fallback for OP stack. It will minimize the disruptions in L2 block data posting errors. It will ensure the user funds remain fluid in the L2's bridge contract. This development attracted investors to TIA to invest in the new emerging tech. The cryptocurrency industry is still subject to a lot of regulatory uncertainty. This uncertainty could make it difficult for Celestia to achieve widespread adoption. There are a number of other blockchain networks that are also vying for adoption. Celestia will need to differentiate itself from these networks in order to succeed. Overall, the outlook for Celestia is positive. The project has a strong team, a unique architecture, and is already gaining traction. However, there are also some risks to consider, such as regulatory uncertainty and competition. Investors should carefully consider these risks before investing in Celestia.  Either way, you will also need to make sure that you never invest more money than you can afford to lose. Thanks for watching. If you would like to support this channel, please subscribe for more.


So though it's about content, it's very important that we have developers here as well. So how many are developers? Mumbai is full of developers. Do you write content? How many of developers write content? Very few, very few, scared of content, right? So that's why how many of those developers look at the structure of the content, saying, you know, I am developing. I want to see how the structure looks like, how many of them look at the structure. Few people look at the structure. So how many of the developers, you know, here, when installing plugins, do you try too many plugins? Like, you know, building a website, how many of them make a website? Not a product, but a website. Okay, a lot of them make websites. So do you often try looking at installing different plugins and themes? You keep trying different plugins, different themes. So you know from this, you know, what happens to the blog, to the customer when we keep doing that. Okay, so we'll be going through the checklist to keep your blog healthy for search engine rankings. So the health of the blog starts from day one, when the developer sets up a website for the customer. Okay, so you put, try different plugins, themes and stuff, and then you migrate to the live production site. Okay, so we'll go through that so that, you know, the content writers know that what happens behind the scenes as well. Okay, so I tried finding a lot of jibs, all of them are copyrighted. So thanks to media wiki and wiki commons that I could find images which is open source and appropriate for the slides. So a lot of them say, you know, content is the king, right? But don't forget who controls it. We all know, okay, I have written a content, how do I get it on top? We all know who controls it, right? So it's pretty important to know what should we do continuously on the blog to make sense so that the controller keeps you relevant. Okay, so first thing is we need to know the structure of the content. What is important in the structure? The number one, most important is the title. Usually you have keywords at the beginning of the title so that, you know, if people are searching for it, they come to know about it. But before that, number one point, remember, it's for your reader. It's for your reader because you want traffic to come. But if they don't act on it, they don't like it. It doesn't matter, right? You'll be spending more money on maintaining the site and traffic rather than getting anything out of it. So number one is for the visitor. So title is important, the structure of the title. So when you develop websites, do ensure that you check that the structure is correct. So day one, title structure has to be correct. Next one is the meta description. Why meta description? Because the person who is searching on Google sees a small snippet there which makes them feel, oh, I want to click on it, right? So that has to be something where, you know, the visitor says, I want to click on this because it looks interesting. Okay, not for the search engine. Remember that it's for your user. The next one, the header tags, H1, H2, H3, the document text, as we all know, the images. A lot of them forget about the images. So structure of the image, like, you know, the all text, the final name that you use on the image, those things also matter. And any bold text that you use, these are just the minimal parts of it. So these things, as a developer and as an end user, you should remember that the structure has to be correct. But also remember, don't forget the search engine. Okay, you're writing for the user, but unless we are so dependent on, you know, who brings the content in front of our users, that we have to take care that we have a correct structure. So the search engine understands what the site is about and serve it to the user who is looking for that content.  You have a lot of blogs. What kind of issues do you face, you know, initially, when you set up the blog, it's pretty fast, right? And beyond a time, you see, oh, what's happening is not running that fast. How many of them see that problem? You have visitors? You see that, right? Over a period of time, it happens. How many of you remove content regularly? Very few, very few, right? We keep on writing content, but how many of you remove content? Not many. So what happens, right? You have to go to, you have to prune regularly, because that's important for the health of your blog. It's like, you know, you shed your weight to remain fit, same thing with your blog. It has to shed some weight. So what has to be removed?  Look at the visits that your sites are, the pages are having. And if there's not enough traffic, look at it, you know, is that content relevant? Should you remove it? Or do you need to refresh it? So it's as important as writing a content. This is the another critical phase or critical part of the website that many bloggers don't look at, okay? Refreshing content, right? It's all about content nowadays. You all, how many of you look at streaming content? Yeah? All those, you know, the new way streaming content, over the top content? All of them, most of them look at it, right? Why do you look at that? You get fresh content every time you like it. Same with the search engine, same with your users. They like fresh content. It doesn't mean new content, but whatever content is there on your blog, love it, right? Keep on refreshing it so that it is new and relevant to the users. So you shouldn't have a case, you know, where you see here, the carpenter and the walrus, where you are looking for, you know, six months, you're spending cleaning it up, cleaning it up. You have to do it regularly. The next one, when you start, you know, someone says, oh, Gutenberg is the fresh new thing. Let's write content. So every week you're writing content, oh, Gutenberg is this. Next week, Gutenberg is this. Doesn't help, right? You look at your content and see whether there's an existing article. So you will go to Google, say site colon, your site domain, and in title, your keyword. Okay. Look for any content which is already there for that particular keyword. If you're more content, it's not that there's a penalty, but usually what happens is you see, right? Google has omitted some pages from the result. They do it. Okay. They say, you know, this looks like duplicate. So it just hides it off. So it doesn't help you when you have such content, which is there on your site. Again, I came back to it. You have to refresh the article, like, you know, Jitesh covered it. The corner store articles, as you write more articles around your main pillar articles, go back, maintain your health of your blog to refresh back those links or update your corner articles because that's critical for your website. Okay. So it shouldn't happen like, you know, the Alice in Wonderland, she keeps looking at both the twins. Next one. This is very critical. Okay. The performance of your blog and your site is absolutely critical. So if it is slow, even if you have great content, it's unlikely you would rank on top because the search engine is not serving you. It's serving the end user. The user would be happy if whatever they are searching for and whatever they are reading appears faster. Here it's pretty important to know how do you check it? You go to GA, Google Analytics, and it has the link to look at your page timings. So look for your pages, which are important. The posts, which are important. What are the timings on that? Is it degrading month on month, week on week, day on day, and look at it. Why is it degrading? A lot of people don't know plugins. How many of you have trackers to look at, you know, which plugins are installed? Why they are installed? Who installed it? Are there any duplicate plugins doing the same stuff? You know, there are multiple plugins with content forms. Do you have, keep on adding it? Remember, okay, clean it up. Don't keep too many plugins. Just keep the bare minimum necessary. Why? Because every time the page loads, all these, because, you know, WordPress is event-driven, all of them get triggered one after the other. It just runs and it slows down site. A lot of people don't look at this, WP options, bloggers, do you look at the database? Any blogger who looks at the database, right? So look at WP options table, okay? There is a column called as auto-loaded, which says yes. By default, any settings that a plugin or a theme adds on your site, it goes in here with the default value of yes, okay? So this loads every time the page is loaded. It's in memory and it consumes your RAM. So as you add and keep on changing your plugins, it builds up. So you say, oh, the site is the same. I have just written more content. Why do I need to upgrade my server? Why do I need to upgrade my CPU RAM? That's where it goes. How many plugin developers here during uninstall of the plugin? Look at WP options, very few. This WordPress is a community which has helped us. We need to take care of our users. It's very important that we have a site which doesn't degrade over time because we don't clean up the WP options. A lot of plugins remove the tables, but they don't take care of the settings. So if you can, you know, prompt them when they are uninstalling, is it a temporary in nature or is it permanent? What do you want to clean up the settings? If it is yes, help the users clean it up. Or for the people who are not looking at databases, the customers, the users, if you already have a site which is running slow, go into WP options and search for the plugin name which you have already uninstalled. And if you find settings about that plugin, you can remove it or take a help from a developer to help you out. Consider a CDN. This is pretty important over time as you have a blog because if you don't spend on a CDN and if you want to have a high performance, you would have to boost your server which is more expensive, right? It feels that, you know, CDN looks more expensive, but not really. Your existing server, if you want to hit that kind of scale, you have to spend a lot. CDN helps. Okay. What is CDN? Because you have your images. Most of the content that you have on your site will be images, will be the JavaScripts, the CSS, all these things you don't want to serve from your server. It has to go from somewhere else because that's not needed on the WordPress PHP area, right? So definitely consider a CDN if you want to get good performance of your site for your end user. Review the structure. You have to continuously review the structure. You know, all the time you look at this, you look at the site and say, oh, I've never seen my site is looking so strange after three years. What are so many links here on the right and the sidebar and the footer everywhere? Look at it. The structure of the site matters whether you want to keep it flat or hierarchical. So the more the number of clicks the user has to come to your content, the less likely is the search engine saying, you know, this looks relevant or important for the user. The structure matters. The cornerstone or the pillar articles, right? How quickly can they reach there? Is it there on the home page? Is there a link on the home page? Is it easily accessible? The links on your site, the interlinks, pretty important. We run behind backlinks, right? But interlinking is pretty important because that's where you show to the search engine, oh, this article is important for me. All my article links are coming there. That's also important. If the sites have, you know, broken images, broken links, user doesn't get a good experience on it. It also slows down the site when it loads. It goes 404 again, brings back the 404 outcome. That takes time. Site map XML, do keep looking whether the site map gets regularly updated as you post content, as you remove content. The robots, s is missing robots.txt, right? This is a text which shows to the search engine what areas to look for on your site and not go, you know, all over the place. And the page structure, there are a lot of audit tools available. Keep on auditing continuously to see the structure is correct so that your health of your blog is optimal. Thank you. My session was just before lunch, so this may not be relevant right now unless you all are already hungry. Any questions?


Security was heavy on the second day of the suit, filed by Yoruba Nation Agitator Sunday Boho against the Attorney General of the Federation and the DSS over the damage done to his residence in Ibadon. Attempt by the counsel to the first respondent to file a new application was met with objection by the lead counsel to Boho, Yomi Aliyu. After listening to both counsel, the judge called for a 20-minute recess to allow him to pronounce on the application. On resumption, the judge allowed the application to be filed and awarded fine of 50,000 Naira against the first respondent. Boho's counsel, Yomi Aliyu, explained later why his team objected to the application by the Attorney General's team seeking vacation of the matter. You know, we vehemently opposed the application, but at the end of the day, the court in the interest of justice granted the application and awarded 50,000 Naira costs against them. That's what transpired in court. To pronounce that the order granted on August 4th, it subsides. Yes, it subsides. Until the application is finally... The case has been adjourned until August the 30th hearing. Hello. Hope you enjoyed the news. Please do subscribe to our YouTube channel and don't forget to hit the notification button so you get notified about fresh news updates.