Thank you Vivian for your friendly introduction and thank you people in your room for being with us today in Ritzkenbrotterdam and Being here with me in the room because there is choice. There's hallway track. There is another wonderful talk, but you chose to be with me just housekeeping Little thingy the slides are going to be online. So please feel free to take pictures, but You'll have access to that as well. Okay? So before we dive into the matter, let's get to know you a little bit better first. Who of you owns the surface-based business? Thank you, and who of you is in charge of marketing for one? Awesome. Who of you has ever suffered from writer's block when creating content for their website? You remember that feeling when you're staring at your screen and that cursor is blinking at you like it's laughing and Then when you're driving that car Those ideas I gotta for not forget about that and then when you have the time to take notes Nothing stinks, right? All of you in favor of never experiencing that again. So these are three my three goals for you for today Discover some commonly made mistakes when creating content Get to know or review some commonly used concepts and strategies to make sure that we're all sort of on the same page and Consider ways to take this a level up so that you're creating content that resonates with your clients and your audience and So that it becomes much more fun and easy But first who am I to tell you about that? Well, I'm in charge of marketing for level level a full-service WordPress office right here in Rotterdam I started a few months ago and before that I've been a freelance digital marketer for over 15 years I've been using WordPress since 2007 and I love love Love this community for how encouraging it is and for how it brings people together from all over the world But we're not here to talk about me. We're here to talk about content So let's discuss some commonly made mistakes Number one not planning content at all Have you ever heard of the concept if you're failing to plan you're basically setting yourself up for failure? The thing is There will always be something more urgent There will always be something in the daily operations of your business that will distract you and when you're already Staring at that white screen and nothing is coming even as hard as a shake There's an additional reason to just run off and do that other thing and if you don't keep track of those ideas You will keep hitting that writer's block And as a result you will not build the confidence that comes with creating content consistently And you will not share that message that you have to share and you will not encourage those people That you are supposed to encourage in this world So mistake number two is not creating content for your ideal client And I will explain the concept of an ideal client a bit better later on for now Remember that the ideal client feels like your favorite clients and why is it so important to plan for this ideal client? Well, the thing is people do business with people and if they have the choice they rather work with the people They know like and trust So when they're comparing service providers They're basically trying to get the answers to four essential questions to decide whether or not there is a basis for no I can trust these questions are Do they understand and empathize with the dreams the goals and the fears and frustrations that I have as a potential client? Are these people qualified to get the job done? Is there some sort of a click will it be fun to work with these people and? Are they basically good peeps? Because what will happen if we run into a disagreement? Will they disappear on me? Will they go all defensive? And they will you they will use your content to get a first impression of all that Because ideally your ideal client consumes your content when they're Trying to get to know you and Ideally when they are getting to know you on your website They will get that sense of what is this writer doing in my head It feels like they've been there and they've done that and they've probably collected a stack of t-shirts on the way But it also feels that they're experts and then friendly experts and lastly Hmm. I actually like their sort there's their sense of humor mistake number three not planning for a buyer's journey People go typically throw the same steps when they're trying to accomplish a goal when they're trying to solve a problem And an ideal world your content supports them on their journey But if there's no logical flow in content if there's no clear cause to action or invitations for them to Get to know you better and if there's no follow-up in the form of shape of Campaigns your audience will forget about you and they will under they will be on their way and they might never come back to your website So to avoid these mistakes in the future, let's explore some commonly known concepts and strategies Number one your ideal client and that ideal client has the most common characteristics of your favorite clients in terms of demographics, so gender age group education profession but more importantly in terms of Psychographics like I said fears frustrations dreams goals But also core values because I personally think that if you're working with a company where There your goal your core values align. It usually works much better And if you know about these emotions going on in the head and the heart of your potential clients You can tap into that by sprinkling words in there that show them that you understand them and that you're like a ball an ideal client Has a need a Problem that that that person likes to solve or a goal that they like to accomplish But also a deadline as in some sort of urgency and they thrive on the mix of the personality and expertise of You if you're a sole service provider or of your team Lastly, like I said, they follow a fairly predictable path to purchase That path to purchase is also called a buyer's journey and this is the most basic version of that Three steps. So let's dive a little bit more into what these three terms mean Someone in awareness stage has discovered a problem and a sense of urgency For instance, their site has been hacked They're typically trying to learn more about that problem or about that goal in the case of the hacked site Why would someone hack my site? I have nothing Data-wise that they can abuse How would I even do that? I thought I was using a security plug-in What the beep is DDOS or a brute attack brute-force attack and And they're looking for types of options. So for instance, can I clean this myself? And if I do so, how much time will that take me? And how will I make sure that it gets cleaned at all and nothing is still there? If I hire it out online on a platform, how well I know someone is reputable or if I hire it out to an agency Is that not going to be like really expensive? Then someone in consideration stage Knows the types of options that are available is looking to find out the common pros and cons of those sorts of solutions and They want to know what sort of solution fits their vision their timeline and their budget best and In a decision stage someone has picked a type of solution For instance, they decide they're going to hire this site cleaning out to an agency They have created a short list of suitable service providers and They're looking to pick the one with the answers that are the best match to what they're looking for when it comes to the four Questions that I just explained. Do they get me? Do they empathize with me? What does their personality look like online and in person if you're having a meeting and are there any reviews available that? show evidence of all that Unfortunately this basic version of the buyer's journey has a very short-term focus It's focused on that first sale and it's a linear model Now in my opinion relationships aren't linear It's not like we're pulling people from point a to point B, right? and Some further digging led me into a more extended model that went past the first sale and is focused more on keeping customers long-term and Making loyal clients so happy that they keep referring new clients to you all the time And they love you so much that they will even stand up for you if they feel like you're not treated fairly online So let's have a look at these additional stages Someone in retention stage that's someone who made a first purchase and you'd like to like them to choose to do business with you more often It's oftentimes looking to make the most out of their first purchase and may need content to to get help with that they might not be entirely happy and content that would help them solve that problem that they run into or Easily to find page with what they can do and whom they can reach out to is it going to be really helpful And they also might be interested in purchasing add-on services If only someone were to offer that to them and if only someone were to explain to them like This would be what you could do next Then someone in loyalty stage has hired you more than once might be willing to write a review but Might not think of it themselves So a nudge might be helpful and they love to be surprised with little tokens of appreciation And then last there is advocacy stage. This is the 20% of clients that generates 80% of your income Not only by hiring work out to you But also by referring those clients at the time and they're the ones that will That are most likely to stand up for you if they feel you're you're not treated fairly and This group in my opinion needs to be spoiled rotten and yet this extended version of the buyer journey is still linear and I like I said don't believe in The linearity of healthy client relationships because would that mean that they have an expiration date? Personally, I think it's more about growing closer after all Within the internet marketing you hear a lot about the example of dating when people are explaining digital marketing Because it's hard to care for someone. You don't know there's a distance But after a first pleasant experience, whether that is a first date or a first business meeting You grow closer and trust increases So how do you take this to a next level? How do you group grow closer with your clients and how do you make creating content easier and more fun? for me it helped me to turn the linear model into a Model that I call circles of trust Where your advocates your most loyal clients live at the center of your business because you're closest with them and Then repeat clients come done first time clients then leads Then people who have heard about you and lastly the rest of the world You may be thinking but if that you're just changing the shape and that's it Well, that may seem but it also shifts the entire approach from pulling and pushing to inviting people and the circles symbolize infinity which is a much more long-term focus and Also, I think it fits much better with us WordPress people because we already love growing closer rather than pushing We already prefer offering value rather than pushing a deal whether someone needs it or not And we already thrive or no like and trust Does that feel about right? Hey And also mostly aligns with the stages of awareness Which I think are helpful if we don't feel the need to push or pull and The second big difference is all about implementation We start instead of working away from the outside in so visitors leads Prospects clients we start at the core So we focus on our advocates first and then on her lower loyal clients Then on the ones we'd like to retain and so on and so forth Your first focus there for is to Make your advocates raving about you by offering the best of what you have and then you start creating Systems to make your clients more loyal then your nurture your first-time clients into loyalty, etc So to help you keep up with To help you coming up with content There's another concept. I lead you to understand and it's called Pillars of expertise what I basically go your unique gifts to mankind It's the fields of expertise in your business the things you do to make your clients lives easier Let me illustrate that with some examples if you're in the hosting business for instance This could be your knowledge of setting up servers It could be about registering domains and it could be keeping websites secure So keeping the bad guys out If you're an agency this could be online strategy or rep accessibility Or your deep understanding of code that makes websites for and that brings me to a tool that Helps you going from theory to a content plan Is what I call the content matrix? It's in the shape of a matrix with the little squares in between Where the columns represent your pillars of expertise and The rows represent the stages of awareness and each cell Contains several content ideas whether that's a blog a video or follow-up email and Each of them help your ideal client get a step closer to solving that problem or accomplishing that goal and each of them has a Call to action to invite them to come closer But always starting at the core It could look like this and you could recreate this as a table in any sort of word process and document I'd like to recommend you to treat a document like this as an organic document So start one drop down some ideas then a few days later go back to it add some ideas and on the way if you think about something make a note in your phone and then add it again and If you were to create like three pieces of content for each little square Before you know it you'll have outlines for up to 50 or even over 50 pieces of content And don't forget to add a call to action because people may love your content But if you don't ask them friendly invitingly to take a next step They may find that distraction and they will be on their way again and mix it up a variety of content There's people that prefer to read there's people that prefer to listen. There's people that prefer to watch videos This could be an example of One of those content ideas so say for instance we are Organizing and VIP day for our very best clients and we need a landing page We need to follow up and we need to work on the content for that day The content outlines could be and this would be a long long form shape long form content because it would be a talk We could write about five ways to improve accessibility to boost ROI we could add some metrics that you could help keep track and we could explain some steps to get there and the call to action for them and For the email on the landing page would be hey bring a friend. We'd love to meet some people Who are also interested in this topic? So having seen an example. Let's have a look at the stages of awareness again where we'll discuss some ideas of content to create in Advocacy stage your goal is to keep your people happy so happy that they will continue to share their happiness and Get referrals for you, right? one of the ideas I just gave it as an example could be Customer appreciation days, but you could also bring a group of people within the same industry together to organize a mastermind About a topic within the industry or something. We all struggle with then another idea could be to create premium content and For instance, if you were doing research yourself, you could share that with this group first and then later on after having given them a head start start rolling that out to other stages and Like I said bring a friend is an awesome way for For for for advocate clients because they are already very happy about you and they know people in the same industry So it's something that really works Also Collaborate with these people if you are creating new products invite them in have a panel discussion Discover what their struggles are and how you can solve those but also if you are about to learn launch Minimal viable product have them in and test it for you because They're most likely to be honest with you because they will have the benefits of a product that works better as well And always when you're planning content Keep in mind how you can keep repurposing it because you're spending a lot of time on creating content So you may as well squeeze the most buck buck for your hour Then people in advocacy stage I Will recommend to share that premium content that best research with them second and you instead of bringing them in You could for instance do a webinar or create a special edition website White paper for just that group You could co-create content like case studies happy clients love to be featured in case studies and customer profiles and When they're still in the excitement of having that that case study published That is the perfect moment to ask them for a review because they're still on that very positive flow and are most likely to create something awesome Then people are loyalty stage Your goal there is to increase customer satisfaction and one of the ways to do that is an onboarding strategy for instance an email series Where you share the vision behind your company? The backstory of your brand but also some key contact persons to reach out to if they're not feeling happy a Group like that. I'm going too fast a group like that You are you could give little assignments ask them to do things. Are we already connected on social media? We would love to connect with you there Read this blog post because most of our customers are raving about it could help you too and by having them do that Following up on your suggestions. They're starting to see you more and more as an expert last also Customer service content is something that is really helpful not only for your existing clients But also for people that are using similar services and are not happy with the customer service at their service provider So for instance if you're a hosting company and someone struggles with a domain that all of a sudden doesn't do the thing that it needs to do And your content helps them solve that By the time they're up for renewal for the domain name and they're still not happy with that other register Where do you think they will go and this group? Thrive on well this group may be open for an upgrade, but you may need to offer that on the right time For instance, if you're selling self-study courses, you could send an email out automatically after two weeks Asking them how they are doing and by the way if they were to be struggling you also help you also offer one-on-one coaching and if you're launching a site after your Guarantee warranty period you could offer them a maintenance program Then people in decision-stage You're trying to nurture them into making that first purchase What you're trying to do here is help that customer find their best fit because we are not the best fit for everyone and if you're working with people that you're That where you don't communicate well It takes so much energy. So make sure that your your content reflects your personality and your expertise you could use content that helps them set priorities and compare products This is the group that loves to read case studies to see what sort of brands you already worked with and how you worked and What people actually said about how that they experienced that? If you'd like to convince people to Do business with you and they're still in that moment where they're in doubt scarcity-based offers really work like discount vouchers or Bonuses with an expiry moment People in consideration stage Need to be persuaded to pick the category. That's yours For this group I think pillar content the content that is long form and focused on keywords works really well because you already They already have gotten to know you a little bit. So they're more willing to spend time with you Long how-to articles with extended steps and lots of examples and The longer form lead magnets that they will need to sign up for before they get access to it White papers webinars these people are looking for more information for more in-depth information And then lastly the people in awareness stage. They don't know you all that well So they're maybe not willing to spend that much time and attention with you Which you could do is create content that is short and to the point Content that explains Some of the wise and the house some of the mistakes that they can make some of the lingo of the field Also content that raises awareness So what could happen if you don't act at all if you don't clean up clean up that hacked site What if you do business with the wrong people and not only on your website? But also in social media and what we see often is that people use their social media to post This is my article come visit And people may not click on it But if you instead you post snippets of valuable information Without clicking they still get to know some of your personality and expertise So keep that in mind when you're creating content So these were my three goals for you for today discover some commonly made mistakes get to know some concepts and strategies and Learn ways to take this a step up. I Hope I delivered all my promise and I'd love to hear your main takeaways and any questions I can answer


The DuPont Company of Wilmington, Delaware, makers of better things for better living through chemistry, presents the Cavalcade of America. Away all boarding parties. An age-old naval battle cry was only heard once in the 20th century. It was during World War II. Tonight's cavalcade recreates the action in which that battle cry was heard. Our star, Wendell Corey. My name is Dan Gallery. In World War II, I was captain of a ship, a simple frail and homely little baby flat top. Her official name was Guadalcanal, the we called her can-do. Among the battleships and cruisers and the great carriers of the Essex class, she seemed like a tiny Cinderella. But she was handy, happy-go-lucky, and didn't know the meaning of the word impossible. We are operating against enemy submarines in the North Atlantic. Our task group had just sunk one of Hitler's crack-you-boats, and we were headed home with her captain and crew. After securing our prisoners below, my executive officer, Commander Johnson, reported to my sea cabin on the bridge. Prisoners secured and submitted a preliminary questioning, Captain. Getting the answers? Now just the usual. Name, rank, and shift. Refuse to answer all other questions. Plant that mic in their quarters, as I suggested. Oh, yeah, yeah. All we got was some hot telephone numbers in Hamburg. Seems they like them blonde and plump. All right, Johnson. Now, bring in their skipper. I'll have another go at him. Aye, aye, sir. In here, Captain Hanking. Good to see you, man. Happy day. Morning, Captain Hanking. Sit down, please. Thank you. Cigarette? Thank you. I think it's going. Water's comfortable. Anything you need? We have no cause for complaints. Good. Now there's just a few questions. I'd like that. Captain Gallery, I must remind you that under the laws of war... I'm glad you mentioned that, Captain Hanking. Because you and your crew have been accused of shooting survivors in violation of the laws of war. Those charges are false. Yes, I can prove it. Good. I hope you can. Then answer my questions and I'll do what I can for you. I think I know what you want. The key to our codes and cold changes. Correct? Well... I don't know it. I swear it on my honor as a chairman officer. Who does know it? No one. The code books went to the bottom with my submarine. I see. Do all your submarines operate on the same code system? Yes. Mm-hmm. Well, thank you, Captain Hanking. You've been very cooperative. Any more questions? Not at present. I've warned you. This information will do you no good. Why? Because you will never lay hands on one of those code books. You seem very sure of that. You think you sank my submarine, don't you? With all due respect, Captain. As long as she's sunk, I don't care who sunk it. With all due respect, that is why you are losing the battle of the Atlantic. Oh, come now. I know you opened the sea vows before your abandoned ship is nothing unusual, Matt. But you do not know the extra precautions we take. Oh, something really ingenious of that, like a... Time bomb? Bought in demolition bombs. Set to go off automatically within minutes of abandoning ship. Why do you volunteer this information? Just in case, Captain. In case you're entertaining any... rash ideas. My U-boat skipper made a couple of shrewd guesses. But he gave me more information than he realized. If only we could get our hands on the German code books, we'd know the movements of every Nazi U-boat. I turned Henkei over to Naval Intelligence at Norfolk. And at the next departure conference of my task group, I outlined a plan for getting one of those code books. It was a hundred to one shot, but we decided to try it. On the way to the submarine hunting ground, we checked out the new air squadron off the flight deck of my carrier. Launch aircraft! Launch aircraft! One by one, we got our planes in the air. Fighter directors got busy below the flight deck, charting radar scopes, broadcasting vectors of the pilots. All the brains of a modern fighting carrier went to work. About the chute house and the bridge of our van destroyer, Chateau Lane, the man of the sonar watch were listening in on the underwater sub-detecting equipment. Hey, listen, we got something. There's an echo. Oh, it's nothing. Probably just a whale. Bing! Man, I'm getting so high. I hear that noise in my sleep. Yeah, it's getting monotonous. When that thing stops being monotonous, you'll wish it stayed monotonous.  And how many wolfpacks have you sunk, Admiral? Plenty. But we won't run into any wolfpacks in these waters. Well, that's something to be grateful for, eh, Mike? And the only thing I'll be grateful for is Casablanca, chief. I wonder if we'll get ashore and get a chance to see it. Yeah, how about that? Casablanca. Man, I always wanted to see that place. What's so special about Casablanca? You been there, chief? I've been in this man's navy 15 years. If it's a seaport, I've been there. Hey, I'd like to see that joint. You know, from the movie of the same name? What joint? In Casablanca. Remember, this dame shows up. She's escaped from the Nazis. Yeah, you remember the song. You must remember this.  A sigh is just a sigh. The fundamental things are life. Hey, look, the only fundamental things in your life right now is them sonar sounds. What gets me is how a tone-deaf guy like him ever got on the sonar. Who's tone-deaf? You are, Junior. Oh, yeah?  And we're hunting submarines, and that's big game hunting, and don't forget it. We ain't making moving pictures, you know. A whole month and nothing. But if this was the movies, we'd have seen a dozen sub-wolf packs by now. Don't worry about wolf packs. It's the subs that run alone. A sub alone can be more dangerous than the ones that hunt in packs. Yeah? How you figure that? You ever see a cornered rat? The same with a sub. I seen one left loose with six fish right while she was sinking. And those torpedoes were running wild. Contact! Bridge. Check bearing. Zero, four, three. Hey, this sounds good. It's good, all right. Doppler is up. It's coming toward us. Where is it? Zero, four, five, two thousand yards. Sonar to bridge. We have a possible contact. Bearing zero, four, five, two thousand yards. Bridge to sonar. Classify contact. Sonar to bridge. Contact solid metallic. Classified submarine. Brace the sonar. Very well. Reporting contact to task group commander. In a matter of seconds, I received by the TBS the Chattelaine's contact report. I pick up the bridge mic. Task group commander to Chattelaine. Proceed on firing run. Acknowledge, over. Chattelaine to task group commander. Will Cole, out. Commander Johnson. Aye, aye, sir. Sound general quarters. All hands to general quarters. Manual battle stations. All hands to general quarters. Manual battle stations. The ship became alive as men hurried to their stations. On the bridge above the flight deck Johnson and I watched the planes. Our combat air patrol circled trying to sight the sub. I listened to the bridge monitor, the VHF, directing their movements in their own peculiar lingo. Or by Tomcat, under mattress, Angel's sake. I'm at a Wildcat, Brandon, closing vector zero, nighter zero, buster. Right here, out. Reduce speed, Johnson. Come around a port. Aye, aye, sir. Task group commander to all ships. Stand by to move in on target according to plan. Casino. Aye, aye, sir, standing by. Down on deck and take over your boarding party. Aye, aye, sir. Boarding party. Yeah, that's what I said. Aye, aye, sir. Also check those planes out there. See if they've sighted that sub yet. Aye, aye, sir. Can do to Cato. What's C? There's a dog. There we go. What's C? Sub commander to Chattelaine. Wildcats are over target. Commence and coordinate depth charge attack. Chattelaine group planes still circling overhead. The Chattelaine tossed their first depth charge into the water. The other destroyers moved in to form a rough semi-circle about the submerged target. They rode the swells as the first charges exploded. Great geysers of salt water shot into the air. Before they'd subsided, others rose a few yards away. On the bridge of the carrier, we waited. Listening on the VHF to the voices of our pilots as they watched the attack from the air. Cato to Chattelaine, over wide. Pass group commander to all ships. Proceed as directed by planes. Well, Johnson, here we go. If we can scare that sub to the surface without damaging it too much... Robert, it's Chattelaine. That last one shook her. She's trying to dive deeper. If we sunk her out... She's straightening out again. She's just below the surface. That badly damaged... Tell me that, Mike. Pass group commander to all ships. See if we can bring her to the surface without further damage. I want to capture this buzzard. Our planes dived to indicate the new position of the submerged U-boat. The Chattelaine moved in closer with her sun. At that moment, one of the planes, Cato pushed down his transmitter button. His voice rang out on the VHF. It was shock oil. Just 12 and a half minutes after the Chattelaine's original report... The black shape of the submarine conning tower hope itself up out of the water. Less than 700 yards from our van destroyer. She's good and hit all right. I don't think she'll do any fighting. I'm not taking any chances. Commence firing. Commence firing! 50 caliber machine guns blazing, sending torrents of steel ripping across the sub deck. Destroyers just through small stuff calculated to scare the crew into the ocean... without actually inflicting a fatal wound on the sub itself. Commander Johnson kept his glasses focused on the conning tower hatch. At 11.25. The hatch is opening, Captain. Sub's crew is coming out. Look, they're going over the side. All ships and planes cease fire. Cease fire! All ships and planes cease fire! Lower boats to pick up survivors. Lower boats to pick up survivors. There's our prize, Johnson. How's she look to you? The way she's riding, I'd say her after torpedo room is flooded. She's got four more torpedo tubes in her snout. And she's still moving. Think they left a suicide watcher border? I think he was right. They've left more than that aboard. Look, she's moving in circles. The rudder must be jammed. She's probably lost steerage weight. It makes blessings. She might just flounder around to where she could aim one of her fish-outters. This is about where we came in on Captain Henke said. Then minutes, he said. What's that, sir? 14 demolition charges. Validate our lives against those code books. With them, we'll be able to save thousands. I guess it's worth the risk. Survivors are being picked up, Captain. Shall I secure them below? No, let them stay on deck. I'd like them to see this show. All right. Alert your boarding party, Trucino. Ready to go. Aye, aye, sir. Oh, and Earl. Sir? Good luck. Thank you, sir. Johnson? Looks like we made it. Yes, sir. Well, here goes. Attention all ships. Put this on all squawk boxes so all hands can hear it. How's our timetable running? Three seconds. Okay. Now, away all boarding parties. Away all boarding parties. All that hadn't been heard in our Navy in over 130 years. Even over modern loudspeakers had had a salty ring to it and recalled the days of piracy of hand-to-hand fighting on the decks of sailing ships and of enemy vessels claimed as prizes of war. Our enemy crew abandoned ship and the U-505 was ours. Ours, that is, if she didn't sink or blow up. You are listening to the DuPont Cavalcade of America starring Wendell Corey and our Bill Hamilton speaking for the DuPont Company. When you turn on the lights of your home with a flick of a switch, it's hard to believe that in this day and age the lantern is still an important source of light. But when floods and other disasters cut power supplies gasoline lamps come into their own and campers, hunters, farmers and people in isolated areas still use them. But one of the best-known lanterns burns with a brighter glow today because of a small rayon bag that is tied onto the burner. Treated with chemicals, the rayon leaves a glowing residue as it burns. One reason rayon is used is because it is chemically pure and contains no impurities that might cut down the light. Thus rayon, one of DuPont's five man-made fibers demonstrates once again its versatility as one of DuPont's better things for better living through chemistry. And now we return to our cavalcade play away all boarding parties starring Wendell Corey as Captain Gallery. As skipper of the aircraft carrier Guadalcanal leading a task group against Nazi submarines in the Atlantic, Captain Daniel Gallery has conceived the daring plan to gain possession of the code books by means of which the movements of all U-boats are controlled. As our story continues, he has forced the U-505 to service but instead of sinking her after she has been abandoned by her crew, he plans to board her and take her in tow as a prize of war. At the sound of that ancient battle cry of the sea away all boarding parties, half a dozen whaleboats from the ships of our task group streak toward the abandoned Nazi sub. The boat from the Pillsbury with Lieutenant David and a party of eight men scrape the side of the dangerously pitching sub at approximately 1155. Lieutenant David, torpedo man's Maid Al Nispel and radio man Sam Doiak manage to scramble aboard. Doiak, got that hatch. Keep that Tommy gun ready. There may be more crops below. Aye, aye, sir. Nispel, take a look up foreign. Aye, aye, sir. Look up here but one dead German, sir. Okay, let's have a look below. Nobody here, sir. Doiak, check the forward compartments down here. Aye, sir. Nispel, come with me. So far so good. Nobody in this compartment either. At least we're lucky so far. You better... Hey, listen. There's water pouring in somewhere. I'll go check. It's up here pouring. What is it? Sea valve. All compartments flooded and more pouring in and it's coming in fast. Can you stop it? I don't know. The high knees yank the lid off the sea valve just to make sure she's safe. Water's pouring in so fast I'm not sure we can get it back on. We've got to... Where's the lid? Probably right around here. Somewhere under the water. Better feel around for it. You got something? A thing. A metal. Kind of heavy. You read German? Yeah. It's a can of beans. Hold on. I think this is it. Yeah. Yeah, it is. Now if I can just fit it on here. That seemed to get it all the way. There's so much pressure here. Let me give you a hand. Yeah. All right. Take it easy. Watch it. I'm trying to get the lock on. Now hold it a second. Hurry up. I can't hold on much longer. Wait. I've got it. Get the light going. I'll turn it off. Hey. There's a humming noise. You hear it? Yeah, that's the sub's electric motor. You've got to stop it. Come on. I hope the remote circuits aren't piled up. There's the main control panel. There ought to be one of these master switches along here. Yeah. Wait a minute. Don't touch it yet. Not till Doiak checks it for booby trap wires. It's about to get this sub wire to explode after she's abandoned. Come on. Let's see if he's found anything. I didn't meet any crouts up for it. Have that gun ready when I open this door. Oh. Very pretty, Doiak. Now take off that crout hat and come in here. I want this control panel checked for booby trap wires. Aye, aye, sir. And figure the first thing we do would be to stop the motor. Did you find anything? Well, these plates are welded on. There are no marks in the back. Looks clean to me, sir. Okay, Mr. Bull. Stop the motors. Okay, sir. There goes nothing. What's going on? She's rocking like a steer.  She's getting... She's settling there by the star. All right, never mind. Let's start yanking up those floor plates. A demolition charge is planted somewhere aboard and wired to a time detonator. Don't worry, sir. I'm an expert on clock type detonators. Yeah, but we don't know what time it is by the German's clocks. Lieutenant David's men set to work fast and furiously, disconnecting electric leads from demolition charges, looking for other booby traps and closing the sea valves. At 12.30, Commander Tresino went aboard with a party on the Guadalcanal. Good work, David. All you men did a good job. Thank you, sir. You taking over now? Yes. Pillsbury will take the sub until... In the meantime, we'll see if we can center that rudder with the hand steering apparatus. The hand steering outfit is in that compartment over there, sir. But the door is jammed and we've got a tag that's a suspected booby trap. Have you tried to debug it? No, sir. Why not? Captain Gallery's orders were not to monkey with booby traps. We've got to get that door open. If we don't get this sub fast, we're going to lose it. Doyac, signal the Guadalcanal. Say we want the skipper's permission to operate on a booby trap. At 13.12, we secured a tow line to the vial of the U-505. Two minutes later, Earl Tresino's message about the booby trap was delivered to me on the bridge. I've been itching for an excuse to get aboard that sub ever since we captured her. Now I had it. My executive, Commander Johnson, took over the bridge and I took over the U-505. Oh, Captain, we've got to get that hand-steering outfit rigged. She just won't tow. Is that where your suspected booby trap is? Yes, the door's jammed. And we... Who spotted it? I did, sir. Doyac, radium in second. How do you figure it? Well, sir, the way the metal's jammed in there, it looks like the wire might be rigged from under the door handle.  Well, if they screwed the handle back on without setting off any explosions, it stands to reason we... I see what you mean. Let's have that screw, then. The battered hull of the pitching submarine was still leaking sea water in a dozen places. It was hard to keep steady and hard to keep a foothold standing in four inches of oily water. As I started work on the door handle, a wave of tension rose and the men group around me. I saw it and their figures shattered against the bulk head by the flickering emergency light. The seas seemed to be pressing in against the weakened plates of the hull. They resitated, wondering whether to clear the man out before going on with it. Then the sub gave a sickening lurch and Lieutenant David yelled down the hatch. Captain? Captain? The sub is shearing the starboard. The line's pulled tight as a fiddle string. She's ready to snap. That settled it. With our stern already on the water, the pull of the tow line could roll us over. If the tow line snapped, it might slide backwards to the bottom. I lifted my foot at right angles to the door and kicked. All right. Get somebody on that rudder. Well, Diane, how'd I do as a booby trap actually? You get plenty on nerves, sir, but I think you took a terrible chance. I was pretty sure it wasn't a booby trap. I wasn't thinking of that, sir. The compartment might have had a big leak in it. We might have been flooded out. That's what scared me. The arrow come with me. I want to have a look at that crowdskipper's personal correspondence. This will collect it. Give it here. Yes, sir. Here it is. We dug it all out, Captain. Here's the ship's locks, Illinois' transcripts of radio messages. Codebook, man. You haven't got the codebook? It's the very thing we're after. Come on, let's get back to the Captain's cabin. This is desk. Oh, where could that thing be? Look at his locker. Now, here it is. Ah, secret compartment. Good. No pages torn out. It's OK. Now, all we have to do is convince a few skeptics back in Washington. Skipper, if we get to Bermuda with a German sub-into, they'll believe anything we tell them. When I climbed the sea ladder again on the Guadalcanal, we hoisted the traditional broom in our masthead and squared for Bermuda. We were proud to be the only American ship in modern times to have taken an enemy submarine at sea as a prize of war. We were proud, yes, but we couldn't even spin sailor's yarns about it, because the whole operation was top secret and stayed that way. It had to. Now that it can be told, I'm proud to report that we all kept that secret, and that the code books from our captured sub became a major weapon in our final victory in the battle for the Atlantic. Thanks to Wendell Corrie and the Cavalcade players for the night story, away all boarding parties, and now Bill Hamilton speaking for the Dupont Company. Francis Bacon, the famous philosopher who lived more than three centuries ago, said that the alchemists of his time who were always looking for ways to make gold reminded him of a wise old farmer who told his sons that he'd left them a treasure buried somewhere on his land, but he did not say where. After the farmer's death, the sons got busy and plowed the place up better than ever before. They did not find what they expected, but the intensive plowing produced a plentiful crop, and that was the treasure that their father really had in mind. In many Dupont research laboratories today, there are treasures similar to those that Bacon had in mind, thousands of chemicals that have turned up in the course of research. What these chemicals are made of and how they were made are known, but their full value is not yet known. Much scientific plowing still needs to be done before they'll produce a plentiful crop of useful products. Maybe some of them never will, but here they are, constantly available for trial and study, and because they are readily available, they save scientists many hours of research time. During World War II, for example, when a search was being made for an antimalarial drug, some 1,200 compounds were taken from the shelf and tested. Although none of them supplied the answer, they made it possible for research workers to eliminate unsuitable chemicals quickly and continue their search in other directions. A scientist cannot rise up in the morning and say, this is a fine day to make a valuable new product for mankind, but he can feel sure that from the continued efforts of a large and well-trained staff, backed by extensive facilities, will come important developments. This is the fate of DuPont scientists as they continue to search for better things for better living through chemistry. Tonight's DuPont Cavalcade was written by Robert Talman and was based on an article from the book by Rear Admiral Daniel V. Gallery, U.S. Navy, who was Captain Gallery at the time of the action traumatized on Cavalcade tonight. Our technical advisor for this broadcast was Lieutenant Commander Kane Lin, United States Navy. Original music was composed by Arden Cornwell, conducted by Donald Boreys. The program was directed by John Zoller. Mr. Corey may soon be seen starring in the Paramount picture Jamaica. And Mrs. Sy Harris, reminding you to be with us next week DuPont Cavalcade will again present Last Thanksgiving's award-winning broadcast Half of Praise. Star of that broadcast will be with us again the Dean of the American Theater, Walter Hampton. The DuPont Cavalcade of America came to you tonight from the Velasco Theater in New York City and is sponsored by the DuPont Company of Wilmington, Delaware. Makers of better things for better living through chemistry. Tonight just for laughs listen to Red Skelton on NBC.


Welcome to Toffy TV. It is the match preview Everton versus Nottingham Forest, a old traditional club returns to the Premier League. It's the second away game after defeat against Newcastle on Open Day, but it bounced back with a win last week against West Ham United. On the other hand, you won't be used to seeing Nottingham Forest playing in the Premier League, will you? I'm sort of a generation where I imagine people are the same when they look at a club like Everton. I think Forest is on a bigger scale.  No, no, listen, without being disrespectful, I wouldn't say Forest are a massive team, but they have a great history around the 70s and the 80s, when obviously they won, when they won the European Cup and they won the league and stuff, and Brian Clough did absolutely brilliantly, and for the fans of that generation, very much, almost in a way, even though we've got a little bit more to us, the way we talk about the mid 80s and stuff, obviously, but they won a couple of European Cups and that's just unbelievable for a club like Nottingham and Forest, but certainly me growing up when I was a kid, not in a forest where a team you always looked upon as a good side of Brian Clough, was a big manager and when he left it all, I mean they all started to go south before that, they got relegated in his last year, I think they came back up maybe once or I think it's once and they were terrible, but hopefully for them for this time, it's built on better foundations, even though last season in the championship, they were doing absolutely terribly, they are one of those clubs that seem to have tried everything to get back, they threw money at it left right and centre, they had lots and lots of managers, but last year they started the season poorly, Cooper came in and changed everything for them, they went on an amazing run and ended up getting up via the playoffs and it's great to have them back because as I said for my generation they were a huge team, I remember, I know this we've just come off the back of a weekend that was the 30th anniversary, I remember they were the first team on Super Sunday, the 1-1 nil against Liverpool I think it was with a Teddy Sheringon goal, so in terms of history in the Premier League they've got plenty of it as well, so it is good to have them back, it's good to have them back in the Premier League after such a long time and it's going to be an interesting game on Saturday. Yeah obviously they'll be looking to get as many points as they can, I think that with them they've obviously you mentioned like they would know names of the bottom of the tailboard and these people who've come in who's a good coach or get proper organised, you loaned 12 players last season, so for them and a lot of those players obviously you know imposing players looks like Jed Spence and then they've come up and they've sort of thinking we've got to replace those players, other teams they might spend years of recruitment like seems like Brentford where they have a couple really good seasons, they get a team ready for the Premier League and then they come up and ultimately they've stayed in the Premier League and they've done a job. Task for Forrest now is to recruit well, they've recruited a lot of players and it'll be interesting to see how they do with the season, I think there'll be a good challenge for us on Saturday. It's really hard to actually know what the task is going to be because like you've just said there they had a lot of players on loan last season you know like James Garner which is a big huge part of the team and Spence and they've lost them but they've brought in something like 14-15 players as of recording, they seem to be linked to players all the time, I think they brought in, I think they brought in three or I think they brought in three this week, two or three certainly after the game on Sunday, so it's really hard to know what their team is going to be for this weekend because they're bringing in someone like Emmanuel Dennis, you imagine he'll go straight into the team but you're not sure because the task he's got of now is creating a team, putting them all on the same page, going from the team he had last season and the ethos of that merging that with the new players, that's going to be a difficult task for them and that's going to be really interesting, that's why it's really hard after only the third game to judge where they are and what they're going to do this season, I have no idea where they're going to be this season normally you would say well they've come up and they got up through the playoffs and you know you'd imagine they'll go straight back down because that's what happened to a lot of teams and you know I think Fulham did this when they came up, year before last they bought a lot of players in and they didn't, they weren't quite at the quality even though they brought a lot in, for a start you know they're bringing in different kinds of players, they're bringing in talented players you know they've given Jesse Lingard a lot of money to come and be with them in the Premier League and the money that they're going to earn from the Premier League they're certainly going to spend them, it's a sign staying in the Premier League so it's really really difficult to judge where they are right now because they're building something, we on the other hand are looking at the next two weeks as our periods of trying to bring in players, they've been bringing them in for the last month or so and where the team is now might be completely different to where the team is in a month's time or two months time because as all those teams, as all those players gel together and that makes it really really difficult to know what they're going to be on Saturday, I think what they are going to be is, Shane Lee showed them last week against West Ham is they're going to work really hard at times they're going to get the ball from back to front quickly into a lot of switching at the play, the work ethic as I said is 100% you know they give everything I think against Newcastle they try to stay as tight as they could for as long as they could I took a bit of a big goal from I think it was to change the game, West Ham very very unlucky last week you know had a goal this loud that 50-50 maybe they missed the penalty, they hit the bar, they had once cleared off the line, it was one of those days where you know not on forest day and that win it is going to be interesting what happens on Saturday, yeah I think the amount of players they brought in just means that we have to you know there's really we should be taking advantage of that, they've brought in a lot of players, they've replaced a lot of players it seems like they've replaced a few players as well that they had on loan they'd like brought like it's like Nico Williams in who had a really good game against West Ham, they brought Keattain and then they've gone and got Lingard who expecting probably that player like like Erickson went to Brentford last season and got them extra wins extra points maybe you can do the same for them which can hopefully for them keep them in Premier League the same with players like Dennis who hopefully can come in and score goals but I think for them obviously you saw how tight and compact they were against West Ham they were really you know they put their lives on the line to get those those three points you got to die for the three points exactly but you know they've got a situation now where they're trying to bedplay to the Premier League something they haven't played much in the Premier League you know they're a team that I haven't played against each other with each other before so they won't look like a great team they're not going to come out come and play great football and because they haven't been playing together long so we have to take advantage of that and and just get at them and try and break them down it'll be a challenge for us because like you said we haven't had a game like this before where like they've been sat and compact and tried to you know made it hard for us to beat because and and the other games this season we've played the fact that we haven't like scoring against teams what we could easily stretch and get in behind and and we had that extra bit of quality in final third we could have took our chances we've got to try and somehow create chances yeah that's the difficult part they're going to do they're going to try and do to us what we try to we've tried to do in our first two games or certainly a villa last week they're going to get men behind the ball and then they're going to probably try and hit us on on the counter attack and with the ball over the top and players like um Jesse Lingard has got the experience of playing in the Premier League and you know if Emmanuel Dhanist does play again another one and you know people will look at them because obviously we we will link to them for the majority of the summer look at thinking don't really want him to play um that's how they'll play they'll try and they'll try and nick it off a off a set piece or just trying to get the ball over the top and that'll be really difficult for us because we do struggle to break teams down you know the Frank Lampard sort of way of doing things certainly probably since March is to try and stay compact stop the opposition from playing and then break on them but when we've tried when we've had to do the other thing I go back to the Waffa game away that was the last time I'd say that there was a game where it was like you it's up to you to break them down and we we couldn't do it because we were we were nervous of of leaving the door open and and we couldn't quite get it and that will be the interesting thing because as we sit here now we you know Rhondda on her own are only recognized centre forward you know will will garner coming in time to play in midfield will deli leave the club in you know as the time of recording that you know then he's still at the club you know what will he do will he play that front three with all the speculation with Anthony Gordon this week you know I imagine he he'll still be at the club and he'll keep his place but do we put Rhondda on in there and and use him as as the centre forward it's because I I just can't I don't know I doubt that front three from last week see it's different because in those two games we were playing defensively in this game we've got to play offensively yeah yeah so does the manager say well actually those front three will get more joy in this game because we will be playing on the front front you know onana possibly going into midfield and suddenly stretching the play and maybe a times giving us a bit of an out ball in midfield there's it becomes a different it is a different kind of game so therefore the tactics maybe that haven't worked in the open in two games suddenly may that might change yeah well I was looking obviously the deli alley situation as well we don't know whether he's going to be here on Saturday at the moment and but you know before that came around I was thinking well I look at Chelsea and Villa and think well he might want to that pace up for us and try and you know stretch them and get him behind but that's not necessary for this game so I was looking at maybe getting Rondon there just because this is you know a recognized striker and that can be quite overlooked sometimes and maybe putting deli in there as well just for that extra bit of quality but with it with him going or whether he's going or if he's playing or not well obviously it does sound like the club have made their mind up a fault and that would suggest that they wouldn't play in this game anyway so that sort of shuts the door on that I do agree Rondon when he came on last week suddenly we were a different team but that that was see the other side of that though is that was you know he that was a bit later on in the game when he first came on he wasn't too much of a difference but when the game started getting stretched and saying he went on I came on and then Gordon went over to the left as well and we started to stretch them a little bit the game the game obviously opened up and that's where I think Rondon was something like five of five of the aerial duels that he was he was in and that suddenly meant we had something to play off and it would be interesting you know saturday you know bit of a cooler day playing at home do you nest him through the first 60 minutes and then look to change something later on or do you do the opposite where you like last week and say we'll put you on for the last half an hour see I would go for it for him from the start because I just think that in a game like this you need an out ball early on because they're going to come and be be compact and you need that out ball to get you up the pitch and be something different I had that from three last week to me he was saying in both games he just it's just got nothing about it but then but that's up to Frank Lampard and what he thinks well obviously last week we switched to a back throw towards into the game and I think I was just sort of you know a desperate attempt to try and get something out of the game so I can't imagine you know you want coding task I was excited and I can't imagine with them playing plays like Brennan Johnson up front with a pace that we'd switched to a back four so imagine it'll be a a back five again so it'll be interesting to see what whether he has a midfield two midfield three and because obviously we've got O'nan and I we can be the out ball from midfield to get you forward got the pace got the energy to take plays on where their role will still be you know it'll move them a bit I would the idea of going forward I imagine is to have O'nan and Ghana in there and that they are they are two plays that suddenly make a two almost become a three because you know O'nan are the size of them but also Ghana the way he plays and how much Gandhi covers and hopefully if Ghana does come in you know whether it be for this game or or whatever you just mentioned the date it shouldn't be a back five it should be a back three and the wing back should be a lot higher and they should be our width they should be our out ball they should be trying to get round the back and then you then that might allow Wobby then to push in a slightly higher up the pitch because Wobby was has been really good in the first two games and obviously was good at the end of last season but I think in the two games he's showcased in the middle of the park getting on the ball that he's a good player and for me if you can get him a little bit higher up the pitch so we can start you know affecting the game more to me that makes more sense and I think that you might find a whoever a Dwight Mac you know you could Dwight Mac Neil or Damari Gray you know my staff finding the position and the threat and even Anthony Gordon as well. I think that the thing for me in the past couple of games has been our final ball has been not been quite there I think it will be playing out the pitch he's got that quality to do so I think Mac Neil for this one if he can he might be that player looking if we're struggling to break this team up we saw him against Kiev he's got the ball and just gone into a bit of space and put it in the back of the net once I had the box he's got that extra bit of quality with his left foot I'd be looking for him to do something this game. The wing backs I'd like to see them get more tired but the pitch get them involved in the game more it'd be interesting to see whether, except for Mika Lenco he's not really done much going forward this season so far I know we've been quite defensive and he's a good defensive player but it'd be interesting to see whether he put Ven Agra in there to just give him a go because he's obviously showed signs of preseason that he's a good player going forward and he can if a player holds him up he's got the quality to get round him get a ball in and I'm quite seeing that from Mika Lenco much this season. No I thought he was poor last week but different it depends what the challenges are in the game but let's just have a look at Forresters team from last week after they beat West Ham.  It will be interesting to see whether they make changes.  He was excellent last week. Really dogged performance from him. Henderson made some good saves in goal and there's more. Johnson we know when he was in the championship was an excellent player someone that I haven't looked at.  They got lucky against West Ham but what I would say they would organise. They worked hard didn't they? On another day West Ham maybe could have scored three or four on another day but I think some days you just get your luck and I think the hard way is what got them the luck in the end and you have days where you really deserve that. On the days the penalty goes in and the free kick that it's the crossbar bounces in rather than bounces out so some day you deserve your luck so I imagine they'll make maybe a change or two from that with the new players coming in and it's a different challenge because when you're at home and obviously you've got we know this you've got the crowd behind you and it's different. They're coming to Gouldersham Park we'll see what happens but let's just look obviously look at our team from last week. I imagine we've got to make a change at centre forward for me. I think for me if no more signings come in we don't know whether they will or they won't. Gordon will maybe drop to that left hand side a bit more and Rhondda will start and maybe D'Corey with that injury goes out and O'nana comes in for me you know right now as it is I can imagine O'nana because O'nana obviously came on last week looked looked a real threat obviously we know listen he loses the ball for the first goal we know that but then straight after that he showed a little cameo of what he can do little drop of the show the little team a pace good skill on the ball and that's exactly what I haven't now mission in midfield at the moment. Yeah it just needs game time doesn't it it's more than physically he's more than good enough to play in the Premier League he's big he's mobile he's fast you know he's good on the ball and I think Frank Lampard will look at this game as an opportunity to get because we will have I do think we'll have a lot of the ball this game think Frank Lampard will see there's an opportunity to get older the ball and and get higher at the pitch and you know try and get a few goals and I think that's a good opportunity for O'nana to get you know a lot on the ball and try and get embedded in quickly because you don't want to throw him into a you know a game in his you know early career at Everton against a team like Chelsea or a game that would have been played out like Chelsea so a game like this where we can you know the the teams come into Goodison Park they you know they're not quite like got players ready to play it not got the full first like preferred 11 so we can get him on the ball and and just let him you know do his thing and bed him in he'll he'll make mistakes but he'll he'll bring a lot of good hopefully yeah yeah hopefully um it's a tough game it's it's one of them isn't it because we've lost our face to games this just you look at this game and you're thinking everton have got to win this you know we've got on paper at the moment the games that are coming up in the next few weeks just yeah they sort of just start looking hard and harder don't the Brentford away leads away the the Derby coming up ask no way you look at them when you're thinking we've got to get that first three points yeah that you know what i mean there's I know it's not like a relegation must win no no but every game is is important but for this flight for Lampan for the plays especially you don't want it dragging on you don't want to dragging on you know we it's the first time we've been beating in the first two games for something like 12 game 12 years sorry or something you don't want to drag on this is this is a game that Evertonians expect to win a promoted team coming to go to St Park we expect to win this game it's not going to be an easy game everton we'll be tight we'll you know we hopefully should should be we've been looked a lot better at the back but we've got to start doing it at the other end and you know the club themselves we've got to make sure they bring people in to do it and and we can't have a situation where games are passing us by and that's what it feels like you know Everton I imagine as a club will be like well this is the plan and we expect to win this game and I think fans expect to win this game but it's not going to be that easy so it's going to be a difficult game I think fans are going to need a little bit of patience for the game itself but I think you know we've got to get the three points because it just takes the stress off you know there's other teams out there that have actually you know that have lost the face to a couple of games as well there's other teams out there that you know may have picked up a 0.02 if Everton can get that win and you go well they've won they've won one now takes the takes the pressure off a little bit and you go on to the next game and we'll be like won that one that'll be huge for us so it's yeah it's so important we get that three points yeah absolutely obviously not the greatest start of the Premier League season this is far too many times as well new promoted teams have come to good as soon and we've lost points against them so for me be get at them early get the first goal and just be a scruffy as you like get a 1-0 out of this game but get the three points and I'll be happy there you go make sure you check out our opposition preview which will be available on toffee tv premiere Thursday make sure you check out the start 11 show which will be available on Friday and the Franklampards pre press conference pregame press conference as well will be available as well give this video like subscribe if you haven't already if you want more great videos join us over on toffee tv premier the link is in the description and it'll be on the screen in a moment see you later


Do I prefer colloidal gold or ornaments? Personally, I prefer. Hey, what's up guys, it's Josh here. Today I wanna do a little review on this 24 karat gold colloidal water, aka colloidal gold. Not that many people know of colloidal gold and colloidal silver. And I would say colloidal silver is probably more well known versus colloidal gold. Of course, the only thing that shows up in the news about colloidal silver is a man taking way too much and he turns blue. I think they actually might be trying to scare people away because colloidal silver is supposed to be very, very, very good for you. It's more of an antiseptic. Currently it's a natural antibiotic that your body doesn't build resistance to. I can't prove that. But anyways, colloidal silver is much more well known but colloidal gold is a lot different. It's not really something you use to kill germs, to help you come back from sickness, to clean out your body. It's more of a kind of like a supercharger giving you energy. It's also supposed to be a new tropic and online they say that it can increase your IQ, which I personally believe, but I cannot guarantee. It's much more of a vitality awakening blend versus something like colloidal silver. I've ordered colloidal gold twice and for some reason I haven't done a review on the brands that I've tried before. But as soon as I tried colloidal gold for the first time, immediately after I tried Ormus. And for me, Ormus was a better, stronger version of colloidal gold. I got more energy. I feel like you gain a little bit of intuition with colloidal gold and Ormus. And I felt like the intuition was a little bit better with Ormus. And I don't want people to think I'm knocking this supplement, it's great. I might have taken it all the time if I had not discovered Ormus and if I was unable to get Ormus, this is what I would buy. So you obviously can do your own research with colloidal gold, but some of the benefits I found online are, it helps with mental fog, forgetfulness, it helps with insomnia, glandular issues. I don't know what that means. Chill slash night sweats, hot flashes, obesity. Now, it's not gonna help that much with obesity, but I'm sure there's some part about it that will aid in a weight loss journey, but you're not gonna be 100 pounds overweight, eating a bunch of junk food, not working out.  I don't think so. All right, digestive disorders, drug and alcohol problems, arthritis, depression, high blood pressure, irregular heartbeat.  So some of the effects that I personally felt on this stuff were a boost of energy similar to Ormus. I would say this is a lighter boost of energy, but alongside that boost of energy, I also felt a little bit of relaxation. And on another website, I read that colloidal gold can help relax your muscles if they're tense. Apparently it also helps with high blood pressure and irregular heartbeat, which to me seems like it's kind of relaxing you. You know, if you're having irregular heartbeats, it's gonna normalize it or help normalize it. If you have high blood pressure, it's gonna lower it. So it seems like something that's going to like awaken you, but then also kind of relax your body as well. And I haven't really tried Ormus with that in mind. Next time that I do, I will see if there's any sort of relaxing property similar to colloidal gold. That might be something that makes this stand out versus Ormus. Okay, another thing I noticed on this stuff was extremely vivid, vivid dreams, like crazy, ridiculous. If I wake up and I go back to sleep into whatever dream world I was in and it's really easy to forget dreams like an hour after you wake up, but the dreams I was having, I mean, I was thinking about them the rest of the day because they were so big, so intense. And I was like wondering what it meant.  And the last thing I noticed about this supplement, similar to Ormus, and it's a little bit hard to describe, but there's just a higher level of intuition, a higher level of what's good and what's bad for you. I could see things come in like three or four steps away. Like if you have any sort of bad habit that just makes you feel good, it gives you a little bit of pleasure. If you take this, it will be hard to convince yourself that that bad thing is actually good for you. It's almost like it just shows you, like that's bad, don't do it. Don't convince yourself that it's fun, it's not for you, don't do it. So for the price on this, this was $30. Normally Ormus is $35, so it's a little bit cheaper than Ormus. I actually was very liberal with this supplement, taking tons and tons of droppers and I still have not killed it. So it seems to last a little bit longer than Ormus. I don't know if the dropper is a smaller amount. I'm not too sure, but it lasted a long, long, long time. Do I prefer colloidal gold or Ormus? Personally, I prefer Ormus, but I feel like these are such far out supplements and a lot of people are wary of any far out supplements. And if I was dealing with somebody skeptical who was kind of interested, I would probably recommend them colloidal gold versus Ormus, even though I find Ormus to be stronger. Colloidal gold is just a little easier to understand like Ormus is supposed to contain all these minerals. Sometimes it's supposed to contain gold. Every time you make it, it's in different batches. There's different brands. Ormus is just much more complex. It's even harder to describe. Colloidal gold is very simple. It's gold broken down into tiny little bits to help absorb in the body. And I think they shrink the gold molecules to help them get into smaller cells, things like that. I was also doing some research online that real colloidal gold is actually red like this. I actually ordered two brands of colloidal gold. Another one. I'm going to be reviewing that one next. I think it's called Super Gold. And when you do your own research online, colloidal gold is supposed to be red. It makes me feel like it's a much higher quality product that I can see that red in there. And you could do your own research that colloidal gold is supposed to be red. So anyways guys, have you tried colloidal gold? Have you tried Ormus? Have you tried colloidal silver? I'll be very interested to see what you think down below. Are there any other supplements in this realm that I should review? Let me know that as well. Anyways guys, I'm having a great day out here. Hopefully having a great day at home. See you all in the next video. Peace.