All right, we're going to bring on Jeremy Burton here. We're live at EMC World, the new CMO, not so new anymore. This is his second EMC World. We had him on last year.  He's Mr. Face Melter. Jeremy, good to see you. Thanks for coming on. All right, Chad left his bobble head. That's good. Got the echo behind us in the pavilion. Re-gift. The champ bobble head. He meant to take it. He said, you got to go. I'll give it up. I'll go and get my own to the session. All right, we're on the air now with Jeremy Burton, the chief. That's good. So, Jeremy, welcome back to theCUBE. We had you on last year. Your first EMC World you had been here for just a couple of weeks. Didn't have time to... Thanks for inviting me back. Anytime. So we were at the mega launch. We had you on there as well. And you weren't kidding. You said that, you know, well, we're a $20 billion company. We got to start acting like one from a marketing standpoint. And you're doing that. Yeah, we got a lot to say. Yeah, I'll say. So, yeah, we saw some records breaking. We heard new records today. We were watching online. We saw that you set a new record with the most people in the hallway or something. Something like that. What's that all about? The most people in the hallway. What was that? It was 10,000 people in the hallway. It was a tweet that went out. Somebody tweeted it. EMC's breaking record breakers. 10,000 people in the hallway. Maybe we opened the keynote doors late and we probably had people back. I think it might have been some people tweeting about the new record that might not have been intentional. Yeah, no, it's good. There's a lot of people here this week. We need to get them out of the hallway and into the keynote room though. Well, there are a lot of people in there today. So you had a good year this year. You talked about marketing last year at EMC World, our first CUBE event. So we've actually feel kindred spirits with you because you were new to EMC. The CUBE was launched for the first time here one year later and three million views. We've kind of grown and watched you work and you were on the CUBE last year and said, yeah, we're going to up our game and we're going to have some fun. We're going to be a consumerization, like a consumer company. Why should they have all the fun? I think you've done some cool things. You had some big flashy events, the mega launch. You had a motorcycle guy jumping over systems. You had a big tape ball, record, mini Cooper. I mean, good job. I mean, I think very impressive year for you. Yeah, we've had a fun year. The key thing to all of this though is the message. We want to make the message simple. We want to make it stick and we want to make it memorable. And one of the ways I think you make the message memorable is the mini Cooper, the record breakers, the, you know, Bubba Blackwell who's here. But, you know, I hope what folks walk away with is, hey, that was a record breaking launch, right? That was really the goal of the mega launch. And I think it was mission accomplished. And, you know, EMC World, we're more kind of up here, strategy, cloud meets big data, but I defy anyone to ignore what the message is this week or try and avoid it, you just, you can't. You said you're into messaging and I think you did a good job. We've talked to Joe Tucci, all the senior executives over the year. They're all impressed with you. You've done a good job. And the whole management team at EMC is really open-minded and they're really thinking differently. They're thinking bigger. They're really thinking about market share. They're thinking about the transformation of the brand. Pat Gelsinger last night spent an hour with us here in theCUBE and he talked about things as he had that 20 mile stare in the marketplace and he was thinking, hey, you know, hey, big data, Hadoop, it's not about what's going on now, it's about what we're going to do. And that's about a transformation of the brand. So how are you going to be able to keep up with that? Are you going to keep running hard? Is there a strategy? How are you thinking about that? Share with us your views. Yes, and maybe I've maybe a slightly different view because I don't view a, you know, kind of marketing, keeping up with the strategy. I view the strategy, keeping up with the marketing. Good answer. But no, I mean, look, I think what we tried to do is eliminate a lot of the noise. You know, tell folks, look, we're about cloud and then once you've built this cloud platform, what are you going to do with it? Big data comes next. And I think it's probably fair to say that we are, you are seeing probably the tip of the iceberg as to what we can do with big data. And so I feel like we've got to build out that story for quite some time. And, you know, we tend to forget this. I mean, certainly in marketing and marketing people in general, every marketing has got a mild case of ADD, right, some of them have a major case. And, yeah, we tend to get bored of messages too quickly. And our job here is to sustain. So I kind of feel like to keep up, we've just got to be belligerent about reinforcing the message and repeating the message until we're convinced that everybody we need to reach, we actually have reached. And so this cloud versus big data or meets big data, kind of get used to it because you're going to see a lot more in the future. Well, the line, it's not my line, but it's a good one is big data that gives the cloud something to do. And so it is. And, you know, you talk about marketing leading the message. You could have had EMC World Cloud meets big data with just Green Plum and just Icelon, but it's got to make your job easier when there's actually some more meat in the bone. You guys jumped in two feet arms, you know, cloud of blazing with the Hadoop announcement. So that's got to help your credibility. Yeah, Hadoop was a good call. I think I saw some press coverage earlier today around, hey, how could you have a theme of big data and not talk about Hadoop? I mean, yeah, spot on.  Hadoop is fundamental to the analysis of unstructured data. And I think with the Green Plum acquisition, we got our feet wet in the world of data or data management. Hadoop we felt was just a very, very necessary next step. And, you know, the statistics that are to be believed, that's going to be the thick end of the wedge in terms of data analysis over the next decade. And I think EMC can bring a lot to the party there. So how do you, you talked about reaching more people, your brand is changing, your marketing is changing, and how do you scale that? How do you go about and do that? Yeah, I think we've got to acknowledge that there are new roles developing inside the business, not just IT, but inside the business. And last year we really talked about cloud architects. This year we are really zeroing in on data scientists. People who are not really maybe experts in the database, but are experts in understanding the semantics of the data. And that for me is an emerging role, but as information becomes much more kind of fundamental and important to the business, these people become invaluable. And so to me one of the ways we can scale our message is we need an advocate inside every big organization. The advocate for EMC is probably not the DBA. It's probably going to be one of these newer roles, the cloud architect, the data scientist, and I've got a couple of others at my sleeve as well. We'll see that in our business. We use data science and data scientists. There are a version of data scientists to basically gather the data so we can reach more people.  Well, so we don't have them in the marketing team, but we have a number of data scientists in our data computing division. And these guys are very, very interesting because I don't know whether you've met over the years, I've met a lot of engineers, and it's interesting how often people who are good at programming are also good at piano, right? So it's kind of like capitalism and communism and at Xtreme, they're very close. And I think the same is true of kind of math and art at Xtreme, they're very, very close. And so these data scientists, they tend to want to be very, very good at the analysis, but also the visualization of the data. And so I think every major organization is going to end up with multiple data scientists. And the companies where data is their business, the LinkedIn, they've already got hundreds of these guys on staff. Yeah, I mean, a big part of, I mean, obviously marketing has to serve sales and drive new business, but a big part of the whole data scientists push, in my opinion, I wonder if you can comment on this, is that you guys have to, if you're going to go into the Hadoop world, that's a whole, that's a brand new market for you guys. It's the Wild West. And you've got to attract these types of data scientists. And a lot of that's marketing. Marketing the company, marketing the brand. Yeah, I mean, open source is a very different way of going about it. And you've got to establish credibility in the community. And the way you do that is you contribute. You embrace the community and you contribute. And I think certainly with the Green Plum team, that's a path that they've trodden in the past. And I think the marketing team can learn a lot from the way the start of the Green Plum team have gone about it. The data scientists I feel are somewhat related. I feel we've got to get into the academic institutions. I think this is something that is almost part of curriculum. I think it is something that the academia will embrace big time. And I believe in 10 or 15 years time, I mean, I just wonder how many kind of pure engineering degrees you're going to have. As infrastructure becomes less important and data becomes more important, the engineering of the data, I think is what the forward-looking colleges are going to be after. And that is a great way to scale our message. And it's a new marketing tactic, but I think it's one that we've got to exploit. How about some of the tactical things that you're doing? Obviously, Greg Goss was on your wingman, creative director.  So you got that brain trust together, Jeremy. So you guys are playing around with some new channels, obviously working with theCUBE, with us allowing us to do our independent thing. You have EMC-TV going on really strong, very complimentary of what we're doing. You got viral videos, you're in the social channels. Got the iPad application. iPad application. So you're not afraid to experiment. What have you found that's working? And again, we talked about this last year, Silicon Valley. Pat Gelsinger talked about innovation and failures. Okay. What have you found that's kind of worked, not worked? And what have you doubled down on? I think, and this may sound almost like a cliche, but the social media thing has really worked for us. The mega-launch, it's really the first time that I've really done a kind of full-on social media campaign and the results were spectacular. Because the physical event, if you like, you do the physical event and you think that that's the big thing and it really isn't. The big thing is the online world. And we were able to kind of tease people through social media. We were then able to bring that social media noise and buzz to the actual online event and drive over 50,000 views on the day of the highlight reel. That for me, that is working and we don't do enough of it. It's early. It is early. The Mini Cooper video, putting 26 people in a Mini Cooper sounds like a dumb idea and maybe it was, but man. It's great. Let's get a huge play on YouTube. We ran that. Well, we ran that with the, we did a FlashCube during the Big Data Conference that GigaOm ran out of our studio and we ran footage from the mega-launch as bio breaks for us and the audience stated with it, five minute highlights of Joe Tucci. Because we had B-roll basically. Bubba Blackwell. Patel. We had probably 200,000 views of the FlashCube. It was amazing. We got over 200,000 views. I don't want to say gimmicky, but your kind of Flash became great B-roll for us. But your branding's all over it. And the audience was consuming it. So it was like, I guess it's a five minute commercial. Yeah, well this is where the risk comes in, right? I mean, I do encourage the team to take risks and we're going to get it wrong sometime on the video and we're going to get it wrong in the world of social media and the thing is you've got to not crucify the team, because it's about getting it right nine times, not getting it wrong once. And I really feel like I'm starting to see from the marketing team the kind of creativity and innovation because they've got the license to make a mistake, not because I always, I mean, I want them to do great stuff, but if they make a mistake, that's okay. Is that, I mean, that's got to be a culture shift for a lot of the traditional EMC. We talked to Pat last night about EMC, East Coast, West Coast Company, it's really a blend now, but so are you seeing that on the East Coast version as well, or is this more the cowboys out in your land? You're in John.  I think that's true. Every major tech company's got a headquarters, but I would argue no major tech company is really headquartered in one single place. Everything is global. And really, if I look at the guys that we're competing against, it's the biggest of the big, and so we've got to make ourselves heard. And so if you like that risk taken, it's competitive advantage, because I think we do have a management team that allows me to take risk. And as long as that's the case, then I think we probably have a leg up on some of our competitive competition. One of the things that I've been impressed with is that you guys are coordinating, so I guess maybe the budget may be a little bit bigger. I'm not sure what the numbers are, because you guys don't tell us what the numbers are, but it seems you're spending some money. You said last year- We spend the most with Wikibon and Silicon Angle, I can tell you that. I don't know where that's going.  And in the world of social media you're talking about, these are new access to your customers.  So you, as a competitive advantage, can reach your customers in a new way. And yeah, the interesting thing about it, and it's kind of, I think, difficult for marketers to accept this, because the world of social media, it is absolutely permission-based, unless you can get a customer to fan you, or friend you, or acknowledge that you are a person that they want to communicate with, then you don't get the right to talk. And so it's a very different model to email. As much as most emails should be permission-based, our inboxes will testify that it really isn't at times, but the world of social media is, and you've got to deliver, first and foremost, high-quality content before you get permission. And that to me is kind of key, why folks like Greg and Jonathan and a lot of the creative folks in the team become important because they can generate the content that is interesting, that will drive people to want to talk to EMC. And then once you get them, you got to, the consumer has to know that he or she trusts you, right? Because, you know, we talk about security a lot, but the other side of the coin is privacy, right? So when you're getting this permission-based marketing, you're talking about big data, there's incentives to give up some of your private information, but I got to know that it can be protected. Yeah, and I think that the better the content, the more willing people are to, willing to give up personal information and details. If I say, look, you can have a free Symetrix Array, if you give me all of your personal details- You'd be lining up. And the names of your kids, they'll be like, sure. You know? But, you know, and this is what I actually like about the world of social media is it forces the marketeers to be content rich. If you're content rich, you'll get the right to market.   As you're mentioning, you have access to your customers who are connected, who are measurable now. They're not this black box, you know, voodoo, 50% of the time, you don't know who you're talking to. You could actually, they talk back at you now, and that's measurable. So this lifestyle angle you have with your programming and the brand resonates. I think that is a very cool thing, even the bubble black well and the media cupid and the things you're doing. It's lifestyle.  It's real. I mean, it's not trying to be super, it's not over trying to be cool. It's just being lifestyle. And I think that is the social media formula you tie in events. You tie in face-to-face communications. And, well, I mean, the social media, right?  Because it comes from the establishment. Bloggers probably hate corporate websites because it is the polished voice of the corporation. And the thing is, is you can ignore that kind of at your peril because it is what it is.  And that means been, you know, less uptight about certain things and taking a few more risks. And I think if you do that, then- Well, we've had conversations about our business. We've met with you a couple of times and talked in depth. And, you know, we love, you get what we do and we love that. And, but I want to get your opinion on the media because one of the things that we're studying, Dave and I, is the big data role in our business. And looking at the existing franchise, like the New York Times, like the Wall Street Journal, like the trade magazines, like the print magazines and even TV.  The world is changing like the cloud, big data business. People are online, online's the new TV. We're seeing YouTube today at Google I.O., talking about amplifying their video operations. What is that going to do for the ad business?  Yeah, these media companies. The ad business is going to Google and Facebook and, you know, the new online media, if you like. Why? Because these guys have got better information, better targeting. I mean, you think about the old world of targeting ads. I mean, there was no data. You kind of guessed you had this shotgun and you'd go blasting things and hope you hit. The new guys have got data that can target. And what I think is that a lot of these guys who today are maybe working for, maybe traditional media, I actually think that corporations like EMC could benefit a lot from some of the writing talent and capability that they have. Because if you think back to what I said a second ago, content is king. There is a lot of great writing talent in these traditional publications. And I would like a lot of them to tell the EMC story and deliver the EMC story in a rich way to people so that they can understand it. And I think you're starting to see that. I mean, I've seen many of the old journalists that I used to brief back in the day. They work at salesforce.com or they're at IBM and they're commentating on what's going on inside Salesforce or inside IBM or they're writing company blogs. Why? Because they're journalists, right? They're out there and they're good and they can tell a story. Well, our business model is a little bit different. We can actually afford to hire journalists the way we do our programming. But I just noticed a CNET reporter just went to Google so that the notion of curation and original content is a big deal and there's that balance of that authenticity and independent and vendor-specific. But it's blurring and social media is great for us because we can do our thing as an independent organic content but collaborating with you guys and it's been so successful. Yeah, I think for traditional media, look, most of the print advertising, it ain't coming back, right? With very few exceptions but I think maybe the iPad or tablet devices represents some kind of oasis in the middle of the desert for a lot of these guys. But even the iPad advertising model has not been figured out yet. I mean, we've done a bunch of work with the FT and with the Wall Street Journal and it's getting there but I think we're still probably a couple of years away from like very good high quality targeted advertising in the iPad which I think most of the traditional print advertising will move to that medium but most of the rest targeted search advertising that ain't coming back. But the content model on the iPad is very new. We spend tons of time on this and in my opinion is that the data is the key. I think the big data message is clear and the things that we're doing with Trend Connect, our service that we're doing really is about a user experience and I think at the end of the day whoever can crack the code on organic programming and get a user base, the advertisers will figure it out how to vector into that. So I like what we're doing, Dave, I think that's compelling and we don't have that baggage of like an institutional media company. So the challenge I see for the print guys is they love the tablet because it's a subscription. They can say we got someone downloaded and it's the new newspaper. The interruption, the interuptive ad, I don't, I'm not bullish on that. That's just my opinion. So Jeremy, how do you top this? I mean, you have to. We haven't got going yet. Right? I mean, I believe him when he says that. Ronald Reagan's line, you ain't saying nothing yet. This show I think can just, can only get bigger. And what is interesting, I know a lot of folks don't think about it this way, but it's worth thinking about it this way. If you add up VMworld, RSA conference and EMC world, it's up there with Oracle Open World. I mean, Open World probably gets about 50,000 people. We had 17,000 at VMworld. We had about another 18 at RSA. You've got about 10 at EMC world. So I think, you know, for EMC as a whole, these conferences become a key way to get a message to, not just the install base, but you know, people who don't really know what EMC stands for. And we also, you know, through RSA and through VMworld, getting to the bite of the cherry. Yeah, I know it's a great, great events. Open, great vibe at those events. I mean, and this event is changing. There's still the root, the technology roots, but I definitely feel more of a business flair. VMworld, very open. We did Open World. We had theCUBE at Open World last year. We called it Oracle Close World. I mean, it was just a not-same vibe. We snuck in. We basically snuck in. I would love to do something pretty radical around big data.  Four or 500 people registered in three weeks. So the interest level is there, and I think that interest level is only going to get bigger. The data science thing is a good marketing. Why wouldn't we have an industry meeting around big data, share practices? Our three biggest days were Hadoop World, and two days at Strata. Well over a million views on those three days. Well over.  And there's a great organic community, and you've got the developers, because you've got the science side of it, and you've got tech. There's real innovation there, and there's real science involved. So this is not about just slapping a cloud up and some Ruby on Rails coding app. It's real deal. I mean, this is scale. It's math. It's real tech. Yeah, and I'd love to do it as not a vendor fest, right? I think, again, content is king. If you want to get the right kind of people there, lead with the content, lead with the discussion, and I'm a big believer, the more that we can help share best practices around big data, particularly analytics, all the boats rise, right? If people get better at analyzing data, everybody becomes smarter, and I'd love to get some kind of forum together along those lines. So last year you said a lot of things on theCUBE, and they worked out. You hit your milestones. You're on your evaluation, check, check, check. On our notes, we went back at the clips, which will run a few years later. But anyway, they say the stock price was going to be up there. No, no, we said it was $100 billion market cap. I think we called that. Well, we called that by 2014, 2015. We also said that, at the beginning of 2011, we said that the core value of EMC dropped. We did that analysis. We said it's crazy. Right after that, the stock has done very nicely. And the core value, I don't know if it was my blog. And Pat Gelsing, we had clips from Pat. He said, it was very clear everyone had objectives you hit them. So this year, what is your plans for this year on the roadmap and what are the things you want to nail down? Yeah, I think we got to solidify the big data story. It is a new world with things like Hadoop. We've got to be a player in that community. Number one, number two, there's a pretty interesting application story developing. VMware's got a big chunk of that. Palmer, it's talked about that this morning. But there's some kind of gems inside EMC that I think we've got to polish and dust down. And I really feel, if Cloud Architect was last year and Data Scientist was this year, we think there's a pretty good pitch around the new developer. And I would love, I mean, it's been a big passion of mine. Which developer? The new developer. And I'll leave it at that for now, but it's been a big passion of mine because. DevOps. There's some interesting stuff going on there. I built Oracle's development community back starting back in 99. And it's a passion of mine. And we've got a couple of nuggets in the EMC portfolio that I don't think we've really done ourselves justice with. Put it that way. Yeah, good. That's interesting. It has a ton of leverage there. Yeah. Well, over time you're going to see EMC. Infrastructure is certainly a big part of our business, but data and applications will become an increasing part of our business over time. Well, there's the belief that as open source software commoditizes traditional software, data becomes the new source of competitive advantage in the business. We believe that. It looks like you guys buy it to that, at least to a certain extent. So yeah, this is a very exciting time. Jeremy, thank you for your time on theCUBE. We really appreciate your support. You've been great to work with. Your team is visionary. And they're executing, they're experimenting and succeeding. So we really appreciate that. And congratulations on a great event. Thanks and hopefully see you guys back here. Same time, same place. All right, good deal. All right, thanks. Jeremy Burton, the chief marketing officer. Building out a great organization in EMC.


Patriot Prime Reviews is a channel for adult collectors and may not be suitable for children under 13 years of age. Viewer discretion is advised. Hey, what's going on guys? Patriot Prime here once again with another video. But before I get started with the subject of this video, I want to give a huge shout out to my sponsor toyhacks.com. Toyhacks is a company that provides upgrade decals for modern transformer figures along with reproduction decals for the vintage ones. While visiting Toyhacks, make sure and check out the Toyhacks Armory to see their line of Transformers weaponry in multiple collars. And toy stages for awesome display backdrops. Each purchase from Toyhacks earns you Robocents that you can use for future purchases. You can check your balance anytime in your cart. Toyhacks is a company run by collectors for collectors. So make sure and check out toyhacks.com and tell them Patriot Prime sent you. Now, on to the review. The featured button this video is the brand new Transformers War for Cybertron Kingdom Slammer. Now I found slammer along with pipes at my local Walmart yesterday and it totally took me by surprise because my store hasn't had any new deluxes for quite some time. And if it wasn't for the box art of these two, I would have totally overlooked them because they were stuffed in way behind the other deluxes on the shelf. It's almost like someone hid them for me. So yeah, I mean they must have just come out of the box too. The shipping container because the little plastic tabs are still on there really, really tight. But with this video, we're going to take a look at the slammer first. So you're taking a quick look at the packaging. We got Transformers War for Cybertron Kingdom. You got slammer right there behind the plastic. Some great artwork as usual. Slammer in tank mode and robot mode. Back in the package, we got slammer with all his components because he is a weaponizer figure, a parts former. Slammer in robot mode, tank mode and attached to pipes conveniently. And of course this side of the box is the kingdom artwork that we're all very familiar with. So now without further ado, let's get slammer opened up out of this packaging and check him out. And welcome to Patriot Prime Reviews. Now once you get slammer all opened up and out of the packaging, you'll see he does come with a sheet of instructions that as usual is very well illustrated and easy to follow. He also comes with a trading card. And here we are, the last figure's final wave of kingdom. And I still get the arc. I mean come on. So open this up. What we got here, the arc through the dead universe. I've got a few of these. I don't care about the arc. You also get a barrel, which we'll go ahead and plug into his fist right there. And then you get this tread section. And where this is supposed to go is on the back of slammer here to cover up all of that gapage that he has. So you'll see two ports right there that match up with the pegs on the tread section. Go ahead. Push that in. And there we go. Slammer. In robot mode, slammer looks fantastic. Hasbro did a really good job giving slammer a robot mode considering the G1 toy was a tank that transformed into a tower. So I really dig the looks of this. He's big. He's beefy. Very imposing looking. I mean this is the Autobot you want watching your back when you're taking on the Decepticons.  It really works. Sculpted details are off the chain with this guy. He looks so good. Moving in on the head sculpt here. Really like that. Nice blocky G1 look. He's got blue visor, silver mouth plate. Of course the rest is all white. Lots of details here on the chest. You got the red Autobot insignia dead center. Moving on down. Still great details. Molded details. Sculpted details all around. They did such a good job of this guy. And check this out. Even has many guns on his feet. You don't see that often. And overall the figure cleans up really really good. You're going to have some gaps right there due to transformation. And the backpack here covers up that big gap I showed earlier. Other than that, the robot mode is just spectacular. I love it. Articulation, the heads on a ball joint can look up. It can look down slightly, do a complete 360. The arms can go out. They can go in. They can do a complete 360 as well. Of course this is a modulator. You know what to expect with these. There is a bicep rotation. There is a bicep bend. No wrist swivel whatsoever. And I do want to note that he does have fists. I remember in some of the promotional art I couldn't tell if he had hands or not. He does. I just wish they were painted different so they stood out a little bit more.  But I am happy that he does have fists. There is waist rotation. The legs can go forward. They can go back though they are going to hit that back piece. But we are going to fix that here in a moment. Legs can go out. They can go in. There is a knee bend and a thigh rotation. And a rotation there at the ankle. An ankle tilt. Forgetting what things are called. So yeah, I love this robot mode. Now he is very well armed. He has got toe guns. He has got a cannon on this arm, on the right arm. You can also take the treads right here on the back. And these will pop right off. And I like how they can just pop off of this backpack section. So you can leave that on so you don't have that gap. And then you are going to take this little part off right here. Now take your two tread sections. And they are going to pin together right here on the end. They kind of slide in. And you are going to take this piece right here. Attach that. So you have got this weapon that you can put on his wrist like so. Which I think gives him a battering ram. It reminds me of the battering ram that Robocop 2 used. Of course other reviewers have said this is like a chainsaw. But you know it is your figure. Use your imagination to make it whatever you want. So there you go guys. There you have slammer in robot mode. Now let's get him transformed into tank mode. Now to get slammer transformed into tank mode all we need to do is take him apart. Let's go ahead and remove the battering ram. The barrel. Pop the forearms off. Pop the shoulders off.  And right here let's see on the back we need this section off. Now what you are going to do is take the torso section. Turn the head around and then just collapse it down like so. And that is pretty much all we are going to do with this right now. Now we are going to take the tank treads. Pop this section off. Pop these off. And then we are going to find the back section here. And we are going to reattach the treads. And they go on. Always get confused with this. Let's see this way here. So you want to make sure you have this little slot right there on the tread. So make sure it lines up with this part right there. Pop that in. And pop that in so you have got this piece. And you can go ahead and put that back on. And there you go. Now we are going to take the legs. Fold the thighs into the leg. And then open the feet up all the way. Just like that. So those are the sides of the tank. Now we are going to take the shoulder sections. And there are little pegs. Let me find them. Right here. Where the black lines are. Go ahead and peg these together. Like so. So you have got that going on. Now let's see. What do I need next? Take your tank treads. And you are going to plug the treads in. Right there. On the back of slammer. Actually where they were plugged in before. But now the treads are going to go there. Now take this section here. And you are going to peg them in with these static pegs. See these pegs over here are going to move. You all use these static pegs. And make sure these circles are facing out. And put that back on. Now flip these pegs up. So you have got that going on. Take the legs right here. And that peg right there is going to go into that hole. So just line that up. Make sure this lines up like so. So this section goes around that shoulder piece. Move those pegs down if you have to. So there is one. And let's get the other attached. There we go. I do like how that works. How those form around the back of the tank. Now you are going to take the arms. Or the forearms. Put these together. And you are going to put these. Well one more thing first. Move these sections down. Like so. And you are going to plug those in to these pegs right here. Make sure you have the right sides facing the right direction. Now in the instructions it tells you to build the turret section first. But it is a real pain to get these legs on around the turret if you already have it installed. So go ahead. This way I like to do it. So now you have the turret installed. Now you are going to take this little piece here. Put it on the front of the turret. Which kind of holds those together. And now you are going to take the tank barrel. Plug that into the front of the turret. And now you have got the waist section here. Spin this around. So this little section here is facing forward. And just fold that up into the body of the tank. Make sure everything is pegged in correctly.  And of course you are going to reattach this. That is a major complaint I have with this figure right here. Well not a major complaint. It is more of an annoyance. But there we have slammer. Get that all the way up in there. And tank mode. Now I really like slammer's tank mode. It is big and beefy. Just like robot mode. And the details are outstanding. Especially here for the treads. With the wheels and the treads themselves. I mean look at that. That looks awesome. The sculpted detail on this figure is just amazing. I hate the little red numbers right there. Hopefully Toy Hacks will come up with something. Or I will just slap an Autobot logo over that. And fix it. Now he does have wheels. Which is another big surprise. You got two wheels here in the front. And one big wheel right there. And my floor here. Whatever you want to call it. Is a little rough. So yes I can roll him along. He just doesn't slide. So that is awesome. The turret does not rotate. But it can lift up and down slightly. Like I said it is on those two ports. It does not rotate. Except ever so slightly. And unfortunately if you do that too much. It is going to pop apart. And this section right here. That is way too loose. A little floor polish. And that will fix that right up. So no biggie. Another complaint I do have. And this is a real annoyance. Considering this is slammer. And he is supposed to be a tank. Is blast effects don't fit in the barrel. I mean all the kingdom. Figures we've had. Blast effects work perfect. But not for slammer here. I have tried multiple effects. They just fall out. So I really wish. That was a little thicker right there. So you can get the blast effect in. But it is what it is. I am mainly going to have my slammer in robot mode. So all in all. I think this guy looks great. And he is a perfect homage. To the original generation one. Slammer. Now quick note. My slammer here. Has been enhanced thanks to toy hacks decals. That vastly improves this figure. And this was one of the very first toy hacks. Decals sets that I bought. Back in 2012. And those decals are still looking great. And. Are really sticking to the figure. So if you've ever worried about the. Lasting or how long toy hacks. Last. There you go 2012. And there you have war for Cybertron Kingdom slammer. In tank mode. Now another mode. That slammer has that was shown off. Is he does have a tower mode. Just like the original generation one figure. Just to show you the original slammer. You took. The turret off. Flip this section up. Stuck that on Metroplex. And you had a tower. This slammer has that ability as well.  Underneath here. You're going to flip this section out. And up. Just like so. So you've got. This going on me. Zoom out for you. So once we're here. You're going to fold one of those down. Take the antenna. Or excuse me the turret. Pop that off that little section right there. Attach it like so. So now you have an antenna. I still don't have that far enough back. But you see what I'm going with right here. And then you're going to take this little piece. Plug it right in the bottom. And there you have. Kingdom slammers. Tower mode. Now unfortunately I don't have the space to transform my. Generations Metroplex into city mode. So we'll try my best to show off. How slammer works with him. Okay. So I wanted to show you where slammer. In tower mode. Goes on Metroplex here. But unfortunately I cannot. As you can see. My Metroplex has been enhanced. Thanks to toy hacks decals. Now there is a. Five millimeter port. Right there that that decal is covering up. So what you would do is take the bottom of. Slammer. And plug it right in. Right there. And that's where he would attach. In tower mode in Metroplex's city mode. So since mine is toy hacks.  That little piece. And the only thing I can really do. Is just stand it up. So. It is what it is. I mean I'm not going to tear off my toy hacks decals. And I don't really display my Metroplex. In city mode anyway. But there you go. If you decide to use yours. In tower mode. Another cool feature that. Slammer has is the fact that he's a. Modulator figure. So he can break apart to give other. Transformer figures extra weaponry. So I've got pipes right here. Who's featured on the back of Slammer's box. And we're going to give him a full. Loadout.  With hey you've got pipes transformed wrong. Well there's a reason. And I'm going to show that off here in a moment. So first things first. We've got the battering ram. That's already transformed. So we'll attach that to pipes. For arm right there. Then we've got. Slammers for arm sections. And these. Become boots. So we'll go ahead and peg these into the bottom of pipes feet. The white. Really goes well together. So now we've got this section. Which was the backpack. That the treads attached to. Take that. And you're going to add the tank barrel. Which will give pipes another wrist mounted. Weapon. So we've got that going on. Lastly. We have. The legs and the torso. And this waist piece. And what we're going to do with this is. Take the torso section. And flip this section. All the way around. This peg right here actually tabs right below. Slammers face. So you want to bring this out. To where that peg is sticking straight out. Like so. Now we're going to take the waist piece. And peg that into the top. Take the. Thigh sections. And point them out straight. Then you're going to take slammers legs. And little holes right there. Match those up to the pegs. On the thigh sections. So now we have. A rocket pod backpack. And this is why. Transform pipes this way. So. The back is flat facing straight up. So I can attach the rocket pod. A little better. So there we go. He is a little back heavy now.  And zoom out for you a little bit. Okay, so he is really top heavy. And does not want to stand. But there's an idea of how to use. Slammer. As weapon accessories. And of course. Pipes can take his pipes. His blasters rather. With those in hand. And then we've got this section right here. And let's see. Where can this go? Here we go. This isn't in the instructions. But that's the fun part. About these figures. Is you can kind of do whatever you want. You can attach those here on the ends. Like so. And now. You've got.  So yeah, that is pretty cool. I mean. Pipes is ready for battle. As long as he doesn't have to stand up to do it. I'll be damned. I thought he was going to fall. And now for some quick size comparisons. Here is Transformers. War for Cybertron Kingdom. Slammer. With Generation 1 Optimus Prime. Generation 1. Slammer. Thrilling 30. Scamper. And Siege 6 Gun. Transformers. War for Cybertron Kingdom. Slammer is a figure that has been well worth the wait. We have been wanting a slammer. Ever since. It's a complex hit to shells. And it is so nice to finally get one. And I have to say Hasbro did a great job with this figure. I love the robot mode. I love the tank mode. The weapon mode for the other figures looks great. And the tower mode is a nice throwback to Generation 1. My only complaint with this figure is the fact that blast effects do not fit. I mean. Come on man. That blast effects should fit. It's slammer. But still an outstanding figure and I couldn't be happier. So there you go guys. Transformers. War for Cybertron Kingdom. Slammer. So does a Transformers War for Cybertron Kingdom Slammer belong in your collection? Absolutely. I love this figure. In my opinion this is one of the best modulator figures that we have got in the entire War for Cybertron line. He's got a great robot mode. Great vehicle mode. I love the weaponry that he can give other figures. And it's just really cool to finally get a transformable slammer. I mean I don't think we've had a slammer figure since G1. And I just I love this guy. He is so cool. The only complaints I had with him was the turret tends to fall off in tank mode. The edge won't fix. And the fact he can't hold blast effects. But those are just minor nitpicks for a otherwise fantastic figure. So if you see a slammer don't hesitate. Pick him up. You are not going to be disappointed. Now guys if you enjoyed the video don't forget to like, don't forget to subscribe and don't forget to click that bell icon to get notified when I upload new reviews. Also if you're in any position to help out the channel I do offer channel memberships on YouTube and I want to give a huge shout out to all my current channel members because it's your support that helps keep this channel growing. Once again guys this is Patriot Prime signing out.


All right, what's up internet? Let me just get the chat dock back up. Chat, there we go. And yes, happy new year to everyone. I will explain first why the camera is so up in my face. I am trying out a new lens. And... Oh man, it has been a minute. I... I kind of like office now. I don't know. Yes, so the camera... I'm trying out a new Samyang lens. So I'm still using the ZB-810 for the camera. But I got a new lens over the Christmas break. And... I've played about this before in modern counter strikes. But really, like... Oh, well CT has the slight advantage kasi kailang sumugod yung counter. And so a lot of people really rush to play... Oh yeah, I think the sound of the game is really loud. There, okay, we dialed that back down. All right, let me... Let me... Let me get up to speed. Oh, I told myself I was gonna... Told myself I was gonna fix my guns. Yeah, so it's a Samyang lens. Okay, all for one tidy voice. Nice. Man, I'm not a 16 health. Did I get anybody? Geez. I think it's like... The last time I played was last November. Medyo na... Medyo na... Nanini bago pa'o again. Because I'm old. What was I trying to achieve there?  I made it out. But I got shot up. Did I like... Did I do any damage? No, not even an assist. Okay, okay, sorry. Apologize to my teammates, even though they're Chinese and probably don't understand me watching this stream. But... Yes, it has been a while since I played CS. Trying out the new lens. It's a Samyang lens. First time I have tried the Samyang lens. Happy New Year, Jay's... Jay's beers. Happy New Year. Okay, we're gonna go like for a super cheapo round. Shooting through the smoke. Did I get an assist? Man lang? Oh, no, but somebody has... the first one to die. Okay, look at this terror, guys. Sabanton. Sabi janante gaming. Yon. So, new lens. Maybe it's not the greatest for the live streams. Because I find it like this is... this is way too close up for my taste. Like the internet does not need to see this much of me. For the videos, I actually shot segments for two videos today using this lens. Para maganda naman. But I'll have to see what the final product looks like. And another thing that I got over the Christmas break is a new CPU, like, literally. I swapped out my R7 3700X for a Ryzen 9 5900X. R9 500X. And it's been super useful. Like, yeah, sabra yung work like editing videos is a lot smoother. Because my main... My main thing was that playback was stuttery on the 3700X. Especially, like, if you shoot in 2K or whatnot. So, yeah, the 5900X was a big improvement for me. I am enjoying it. Of course, if you're a gamer, CPU doesn't matter as much. It's always the GPU, but, you know, I thought, oh, yeah, I did watch some videos on how to properly peak. But how can you peak naman? Maybe that's how you peak. That's not even peaking. This is how I died last time. Maybe it's not the best idea. At least I got two. Much better than my previous rounds. Jay, I also got mine on Amazon. Yeah, yeah, but why do you need three? Warzone, I have not played, like, if I haven't played CS in a long time, like, maybe a month or so Warzone, like, I haven't played in forever. I don't know. I guess I can get... Like, I wish I had more time. I want to get back into, like, FPS games. Best motherboard for 2024 depends. Intel build, AMD build, and it depends on what CPU you're using. Like... Oh, and I got an assist pa. Good job, sneaky guy in the window. Terrorist win, why? Oh, ran out of time. See? Modern CS now. Everybody in modern... Actually, I'm not like super. I'm not a big fan of the... Not a big fan. I like the carbine, but the... Graba yung aim niya. Yeah, how do you pe... How is one supposed to... What does it mean to peek properly? See, see, that's why... But then he's gonna try to peek out. About the peek. Alright. It's been so long, like, nalulala... Nalulala... Nalulala ako sa monitor ko.  Only 24. Grabe naman. That is true. Disgusting pig. Thank you. I also saw that on a YouTube video. I think but my... Like, I have to... Learn to counter strafe along with the peek. So that it is accurate if I do see somebody. I don't think we're gonna get much from this round. AMD build? AM4 or AM5? Mr. Krab. You know, it depends. You want to make sure you got the right mobile otherwise you won't be able to use the... Oh, oh, wow. Zero money. Alright. I think... I'm gonna do better than that. Maybe not. I hit him for sure. He didn't hit me. So that was a... Tactical victory. Unless somebody else hit him. There's definitely blood on the wall, though. Alright. Never fails. The advantage of terror in office. Yeah, they're basically not... Like, they're just... Like, the entire team becomes a camping team. Because, like, yeah, they just gotta hold up in the hallways and stuff like that. And yet everybody rushes to play 351. About average for my team. Not great. Not the best. But I think, like, in general, that is... emblematic of how Counter Strike is played now. It's very... deliberate. Which... You know, growing up, I wasn't... Growing up, kumain na ka-camp. Parang... Trash talk mo yun e.  Oh, wow. Okay. Let's not go there. Oh, did you have a good gun? You're going to go. Somebody else got it na. Bilsaman. Well, for AM4, the X570S is the top-of-the-line mobile. Yeah, generally, I like Gigabyte. Chase. Chase, Louise. Balik tayo, AK. Oh, may kumunghan ng AK. May kumunghan ng AK. Alright, relax. Relax. I didn't even hit him. It's that guy again. Hmm. So, AM4 X570S is the top-of-the-line board. But actually, it's very hard now to find the X570 mobos. The brand stop making them. And then... Most dinks, three. ADR53, well, you know, not the best. Not the best. But I never claimed that I was the best. From Itali ba next? Okay, I guess I can do one more before I have to have dinner. Oh, oh. And I will open a crate. Sure, let's do counter. I will open up a crate. At the end of the... I had a crate left over from last year and I haven't opened it yet. Oy. Why bring a sniper rifle to a pistol fight? Pag warm-up, I only like playing pistol. I think that is... true to the spirit of the game. Putangina. Pamura tulay ako. Fine, bitches. I very rarely play sniper because I am no good at sniper. Like, I'm even worth, like, you know, if I'm an assault guy, I'm like, ha! I got one! I got one! Ay, kalakuan. I had one warm-up one time. I had one warm-up one time where I had, like, eight kills. Like, in one round. Like, for warm-up. Just with pistol. Just with pistol. Because everybody could see I was on pistol and so nobody took me seriously. Oy, putangina. Fairness. Nah. Ma-recorded it. I was there, man. I was there. I was there for the dump. Like, legit. Like, I was sweating bullets sa mga leverage positions ako. So, I have futures.  And it was a, was touch and go there, but I had enough reserves to keep going.  Putangina lang. But yeah, yeah. Intense yung Bitcoin kahapon. But as with any good gambler, I couldn't help myself. And I bought again. Around $40,000 to $500, bumali ako. I bought more. Ha! Oy, putik. Goddamn it, stop reloading. Ah! Yeah, yeah. So, I was around, I was aware of the dump. To be honest, mga $40,000 to... Like, I wasn't there for the initial drop to around $40,000. Nung napansin ko mga $40,000 to last na siya. So, I held on a little like yung reserves ko. They say not to get to MP5, but I am... I don't know, I'm partial to the MP5.  How do you have a... Yeah, yeah. So, I was there. And then so, I had to...  I had to... Fairness, AK-1 shot. This is why di ka sumusuk. I have to keep reminding myself na nobody charges anymore. It's not a charging game. You need to take your time. So boring, though. Anyway, yeah. So, I was there for the Bitcoin crash. I think it's good, no? It's an accurate description. So, I made sure na parang di siya bababa lalo. And medyo kinaban ako. Baka makul yung positions ko. Pero... Jeez, man. Cute. Ames worse than me. But... Di na manaw na call. Awanan jos. And... I couldn't help myself. I bought a little bit more. I mean, I... Entered another position. Gantang buying opportunity. If you still, you know... Kung may... Pera ka pa or, you know, if you still have gas in the tank, great buying opportunity yesterday. All right, all right. Pinakalawis niya 40, 750. But yung mga ganyan, parang pure hindsight na yun. A great buying opportunity, et cetera. Pero... Jeez. Jeez. Stop charging. Mr. Krab, are you long on Bitcoin? I am also long on Bitcoin. Although, you know, long in the sense that I think it will go up, but I'm just nice. I'm just... Oh, oh. I'm just waiting for it to go up. Hopefully the spot ETF will get approved. And then... Well, there's no call for that. Just wasted my... Stereoog... Stereoog car... When did I buy? Paray sinabi ko na sa iwi.   What happened? I had a bead on him. I was already there. Lord. Tong bagang para. When you see people using it, you think it's like so easy, pero grave rin spread niya na. Parang in fairness to the guys who... used the para effectively. Came from behind? Where did ano? Man, one... One kill. Let's try to improve on that. Let's try to improve on that. Sup, Andy G, good evening. I think one of the stupidest ways to die in CS is like yung they're shooting at through like with a para and things, and then ano. So, I keep telling myself, I'll stop that happening to me. Pero, oh.  I didn't even hit him. This is a very frustrating playthrough. To be fair, it's mostly because I'm playing terribly. Like, I will not play my teammates. Although it's not like my teammates are super stellar either. Okay, I just need two more kills para I'm like a number two on the team. We can do this. We can do this. Siguro naman.   My new CPU is a Ryzen 9 5900. Merry Christmas. Happy New Year.  It's not like I'm a bad player, but I really have a lot of bad habits. And I also don't get a lot of playing time in. So like when I start getting to groove, like I tried November, December to play at least once, once a day, pero di talaga kaye. Sup, Spartacus. No, no, not a new PC, just a new CPU. Got an upgrade from a R7 3700X to a Ryzen 9 5900X. And it makes a really big difference sa editing. Oh, jeez. So bad at this game. Did get an assist. Enough to elevate me. All right, all right. If this is the last round, I will quit the server and then let's open up a crate. The only reason why I play CS to get the crates. I don't know, with the 5900 on a, I'm actually playing at about resolution ko. I think I'm at 2K. Oh, no, I'm at 4K. I'm at 4K. I forgot the command to ask kung or to show anong FPS. Although my monitor only display up to 144. But behind you, behind you. And that's all she wrote for that game. Man, I wouldn't have one kill. I would stop charging into stuff. It's not a very good way to play CS. All right, all right. Let's open up a crate. No? I know I have a crate. Wait, wait, wait. I know I have one. Wait, da. Hindi lang sa nice what's a trade up contract? Oh, okay. I know I have a crate. Do I not have a crate? No, legit, I have a crate. Do I need to claim it? There, there, okay. Sorry. Okay, clear. Oh, I need to choose, right? Selected two rewards. The crate and okay, okay. Okay, okay. Now that I have the crate. Yeah. And the crate. All right, here we go. Like even if I get something good, I wouldn't know. Okay, I do have some steam credit. Oh, this is a good idea. Pero lang ka steam wallet naman eh. So you can't like see mayano. All right, here we go. Unlock container. Like, I don't even know. It's like, I don't know. I don't know anything. So like, even if I get something good, I can't like konwaring oay na surprise. Oh my God, oh my God. That's nice except I rarely use shotguns. Is that rare? Yeah, how much is it? I know, I know I have a cooldown, but I'm just curious like how much is it on how much would that be on the market? 12 bucks. Not great. All right, that was a bust. I did get one item though. How about this one that I chose na ano? Ha, even worse. Okay, that was a bust. I did get one though that was expensive. Like ito ba yun? Like 300 plus pesos? Nama ba? Like I got an item a while back. Oh yeah, yeah, this one. So it's at around slightly over 300 now. Yeah, it's just like gambling. Okay, lowest are blue. Does this count as blue? Is it kinda purple? Ah, okay, okay. So red would be the best. Ito. Actually, this one is a lot more valuable atong carbine. But it's roughly the same rarity as zombie offensive. Anyway, sad like I... Or like this one, how much is this one? No, that's even worse. All right. So yun, just a quick stream. I had some time. I wanted to try to get back into the game but that was a pretty terrible game. Not my best. But we'll have a bunch of content coming out this month. The usual stuff. Usually, we do paide magtanong so the show where you can ask us tech questions every first Friday. However, I'm not available tomorrow. We have a family thing. So baka next Friday nalang. But yun, thanks so much for watching. Have a good last day before the weekend. Although a lot of people don't seem to be in yet. Parang they just took the whole week off and like the real work starts tomorrow next week. But not us. The shop has been open since Jan 2. Yun, but happy new year guys. And yeah, see you around.


Hi, I'm Misha. I work on AI Fairness at the MIT IBM Watson AI Lab in Cambridge. I'm here to answer three questions about IBM's work in AI Fairness. Each day, AI introduces new benefits for business and society, but this powerful technology must be researched, trained, and deployed into the world responsibly. At IBM, we are continuing to research and develop tools and methods that can create more trustworthy and responsibly AI systems. One example is our new Python library in Fairness, which is designed to train and audit machine learning models for individual Fairness. It is also the first open source library for individual Fairness. We want to help developers and data scientists to start incorporating Fairness into their workflows. So we are also creating Fairness with full ability tools and releasing demos and tutorials to demystify AI Fairness. In the next video, my colleague, Sumia, will share another new technique under way at the lab. It is designed to reduce bias in AI systems. And please check out our Fairness toolkit on GitHub. Thank you.


l is to have those benefits be shared by all. So this corresponds very well with the city and counties resolution on affordable housing. So we're going ahead and introducing a proposed policy to the comprehensive plan that largely mimics the language within the city and county resolution on affordable housing. To back up a little bit talk more broadly about station area planning. It's a big undertaking that includes infrastructure planning and it certainly includes affordable housing planning. The focus and the scope of this project is on land use planning and we're at the very beginning of that task. Land use planning oftentimes requires three step process. The first step which is where we are now is updating the comprehensive plan and amending the future land use map. The second step would be looking at making any provision changes to the unified development ordinance that would be needed in some of these new compact neighborhoods. And then finally once strategies for affordable housing and infrastructure plans are in place we would look to initiate zoning map changes within the compact neighborhoods. And of course a step after that is that change in development will be incremental and it will happen over time largely through private development over again over several decades. For this study we've been looking at five different areas which I'll get more into detail in. I mentioned that we've been working on this project since the beginning of the year. We've been busy. We've had 12 neighborhood meetings with some good public participation in them. First round was held in April where we invited people. We introduced the concept of a compact neighborhood and had people work in small groups to help us understand where folks felt this type of development was appropriate and more importantly where it was not appropriate. So from that we compiled a lot of those recommendations from the neighborhood came up with some initial staff recommendations presented those at meetings in June and in August.  So if I could get a little bit more into depth into what our recommendations are the first compact neighborhood that we'll take a look at is the Lee Village. Lee Village is near the intersection of Interstate 40 and Highway 54. For those of you who aren't familiar with the area it's characterized by low density suburban development with almost a rural character to it. There's a lot of vacant land there actually. Strangely enough it's near one of the most congested corridors in the state NC 54. And there are some significant natural features kind of bordering the area the Little Creek Bottom Lands. Our existing future land use map shows a 356 acre suburban transit area it's outlined in blue on the screen with a combination of higher density residential uses surrounded by some office and commercial. Our proposed boundary extends the compact neighborhood to the west and to the north but it excludes an area of some residential neighborhoods Eastwood Park and I'll talk a little bit more about that right now. Eastwood Park is currently designated as commercial on our future land use map based on conversations that we had with the neighborhood and a recommendation from the NC 54 corridor study. We're also recommending that it be changed to low density residential to match what's currently there. A second kind of cleanup of the future land use map is for a property that's owned by the North Carolina Botanical Garden Foundation. They have a permanent conservation easement on this property that's east of George King Road. We're recommending that it be changed to recreation and open space and this is consistent with other privately held permanent conservation easements. Okay to get a little bit more into the boundary and how we arrived at this boundary. Again, as I mentioned, we've recommended expanding the boundary to the west looking at area number one. This is called the Meadowmont farms tract. It's extended this far to align with the boundary of Chapel Hill and this is primarily to help facilitate the development of the build out of the collector street plan in this area to help promote connectivity to the station and improve circulation within this area to help alleviate traffic congestion on 54. Our northern boundary near number two, that's again, it largely follows the kind of the half mile boundary from the station and is consistent with what we heard at the community meeting in June. It does not include the neighborhood village called Barber. We're using interstate 40 as kind of a hard boundary, makes some sense. And then we've included an area, if you look at number four on the screen, an area that's south of 54. This is already included within the suburban transit area. We're recommending that it stay within the suburban transit area because of improvements that have been recommended and are actually within the state funding process for Farrington Road and for Falcon Bridge, for an extension of Falcon Bridge Drive. That would help to better connect this area that's south of 54 to the light rail station. Again, as I mentioned, the eastward park and this neighborhood just to the north, we're recommending that they be removed from the compact neighborhood and the other two little creek bottom lands indicated here. And then just the amount of undeveloped and vacant property that's in close proximity to the station. Key issues that we're likely to see moving forward, a lot of this document and a lot of this report is to identify what those issues are now. We might not have immediate solutions to what they are, but it's somewhat of a scoping document so that we can identify what those issues are as we move forward through the rest of the process and certainly to opening day of the light rail and beyond. Extending public utilities to this area, it's largely within the county right now. So looking at annexation studies and what it might take to extend public utilities will be a major undertaking. Building sufficient transportation infrastructure to relieve traffic congestion, that's a major concern that certainly is we hear when we go out to the neighborhoods. Coordinating and phrasing and the development in a way that makes sense, this is probably one of our last green field sites within Durham. So doing that in a way that makes sense will be a challenge. And then transitioning to some of the more environmentally sensitive areas and low density residential will also be a concern as we move forward. The next compact neighborhood kind of along the line is the Patterson Place station. This is near Interstate 40 and 15501. It's largely an auto oriented commercial district characterized by big box retailers. Patterson Place shopping center was laid out with the intention of transitioning over time into a more transit oriented development, but that's kind of the only one in the area. There is a proposed suburban transit, there is an existing suburban transit area in place at this site. We're proposing to expand the boundary to 602 acres. The expansion would happen mostly south of Danzier Drive all the way down to Old Chapel Hill Road. It also expands and follows, instead of following the former floodplain lines, it follows recorded easements and property lines. This is for legal reasons moving forward. To highlight just a few of the areas, number two I had mentioned, this area north of 15501, Southwest Durham Drive is expected to be extended across 15501, which could open up this area for better access to the station. We are concerned about how close the boundary gets to some of the environmental issues, the environmental resources that are in this area. However, we are trying to follow that recorded legal sewer easement. Number four, we've excluded the Githins Middle School from the boundary previously, I believe it had been inside the boundary. Otherwise, most of the area is either already kind of commercial big box retailers or high density residential. Some key issues moving forward, there's a proposed conversion of US Highway 15501 into a limited access freeway. That was based on a study that was done in 1994 that I believe this commission has heard a little bit about. Doing that might effectively cut off the north side of the station area from the south side of the station area. I think that we would be interested in participating in a study that looked to reexamine that recommendation to be more in line with the idea of a transit oriented district. We also have concerns and think that a key issue moving forward will be how the sensitivity to environmentally important areas like the Dry Creek and the New Hope Creek and then again how to transition to low density residential areas that are on the fringes. Moving along to South Square and the Martin Luther King Junior area, this is near the intersection or the interchange of US Highway 15501 bypass and US Highway 15501 business. So it's near the site of the former South Square Mall Target Sam's Club to give you a little bit of context. Again it's largely an auto oriented commercial district with big box retailers and this area really does have a significant amount of multi-family apartment complexes and office uses as well. There is an existing suburban transit area in this district. We're proposing largely expanding the boundary for the new compact neighborhood to the south to include more area around the Martin Luther King Junior station and we're proposing to remove this area that's to the northwest of the 15501 bypass. We're also proposing to extend it to the east of the South Square station to take advantage of a lot of the vacant and underutilized commercial property that's to the east of here. I don't know that I have too much to elaborate on this one so I can be brief. In general the boundary includes kind of the commercial big box retailers. It does not and it also includes some of the multi-family apartment complexes. It does not include the environmentally sensitive areas and it does not include single family residential neighborhoods. Some key issues moving forward again. I think that the future of US 15501 business through this corridor may need to be looked at and there's some possibilities for creating a more transit oriented district around that. And looking at how the redevelopment of those existing commercial shopping centers happens is mixed use centers. There still is a market out there for commercial big box centers so how that happens over time will be interesting to see. The next compact neighborhood is along Irwin Road near Duke University and some medical centers so there's a strong institutional presence in this area. There's also a significant amount of multi-family both older multi-family apartment complexes and newer more mixed use uses along the north side of Irwin Road and then amongst all of that commotion is the Crest Street neighborhood, single family neighborhood made up of largely African-American families that's in the middle of everything. There is an existing compact neighborhood located in this area. It's 475 acres. We're proposing a new boundary to that compact neighborhood that would be 412 acres. The boundary changes exclude Duke University from the compact neighborhood and this is consistent with what was done in Ninth Street and it also excludes the Crest Street neighborhood. I'll get into that in a little bit more detail. It extends the boundary to the east of LaSalle Street to a greater degree than it is today. Because of the removal of Duke University and Crest Street we are left with this strange appendage that's more closely related with the Ninth Street compact neighborhood tier. That's already in the compact neighborhood and we didn't find a compelling reason to remove it. So again this is a cleanup of the future land use map. This is part of Duke University's campus. It's north of Irwin Road which is just off the map. On the future land use map it's designated as commercial. We're recommending that it be designated as institutional to be consistent with the rest of Duke's campus and other university college zoning. Again we're making use of large roadways, US Highway 15501 and NC 147 as boundaries. We've removed areas of Duke University from the boundary. Number three is where Crest Street is located. We heard from neighborhood groups somewhat of a mixed reaction about this but overall that they did not want to be included within the compact neighborhood tier. They wanted to preserve the single family nature of that neighborhood. There are some large apartment complexes in this area. Duke Manor is one that's reaching almost 40 years old. So we see that as an opportunity for redevelopment in the future and that could lead to some very good things potentially the more of a build out of a street grid network which would be very good for this area in terms of relieving traffic congestion. So again just a few issues moving forward creating a more complete street network that's just what I was talking about. The relationship with the university college zoning and the compact neighborhood tier as well as trying to divert impacts to the Crest Street neighborhood. Okay finally sorry this is a long presentation. Finally is the Alston Avenue compact neighborhood. For those of you just to orient you a little bit the Durham Freeway and the NCR Railroad corridor run kind of directly through the station area. There are a number of more active industrial uses that are along that corridor that still use the freight spurs. There's also a lot of institutional or civic uses ranging from churches, the Durham rescue mission to the Boys and Girls Club schools in this area. So a lot of residential neighborhoods many of which are historic and of course there's been the adaptive reuse of many mill buildings in the area as well. There's an existing compact neighborhood in the Alston Avenue area. It includes areas of Golden Belt Historic District it includes areas of the East Durham Historic District the proposed boundary removes or brings those kind of out of the compact neighborhood using Morning Glory Avenue as the cutoff and then following some of the East Durham Historic District boundaries. The other major change to this area is that we've included the former Fayette Place site into the proposed compact neighborhood. This aligns pretty well with the downtown tier which is located just to the west of the Alston Avenue proposed compact neighborhood. So again, number one is Fayetteville Street that's the dividing line between the downtown tier and the proposed compact neighborhood tier. Morning Glory Avenue forms kind of the northern boundary and does not include the residential portions of the Golden Belt National Historic District does not include Eastway Mill Village and does not include the East Durham National Register Historic District does however include a number of industrial uses that are along the freight rail and then the former Fayette Place does not include residential areas south of 147. So some key issues moving forward with the Alston Avenue we know that this issue of equitable neighborhood change and affordable housing will be a prime issue moving forward. We also see the kind of the mix of industrial sites with new development and some potential brownfield contamination being an issue as we go ahead and then particularly in this area access to the light rail station itself has been a major issue. So through the station area strategic infrastructure study which is another project I can update you on later working for looking for pedestrian and bicycle infrastructure access will also be important. Just some next steps moving forward just reminder you guys have the draft reports but if you can remind people that they are available online that would be really helpful. As I said before we're looking to have our public hearings for these in January so you're warned about that. And then if all goes as expected we'll move forward to the city council and county commissioners later on this spring. I forgot to mention throughout all of our public engagement sessions the planning commission many members of the planning commission came and I really do appreciate taking the time and effort to do so. It's greatly appreciated and I know we're going to need help moving forward as well so continued participation is welcomed. Thank you. Thank you. I now realize that this is a presentation for discussion and information purposes and it's not a public hearing but I do have one member that came here specifically to speak to this so I'm going to grant Denise has time to speak to this. Yeah, I'm going to open it up. Good evening again Denise Hester 3526 Abercrombie Drive. I'm here tonight to support the decision to keep the area south of NC 147 out of the compact district. Back in 2006 citizens overwhelmingly rejected this land use south of the expressway with a standing room only crowd and I'm glad to hear that that affirmation is still in place because as we know the compact land designation has the ability to profoundly change the character of communities in which they're located and I guess we have to exert care in where we actually place them. More recently in the series of neighborhood meetings and I'm glad the planning department to their credit heard what the neighbors in these areas were saying. It's a 300 plus acre area bounded roughly by as you can see Highway 147 Bacon Street, Lawson Street, Fayetteville Street but the important thing is that this area is one of the more affordable areas still in our city in southeast Durham. It's also home to our national historic district and also our Fayetteville Street local historic district which would be threatened by the entry of high density housing and intense commercial development that's favored by compact neighborhoods. So and it's also home to a sizable portion of Durham's historic African-American community. So again I just wanted to affirm the lineup of the recommendations in this presentation with those expressed by the neighbors at this series of meetings. Thank you. Thank you. Is there anyone else come to speak to this? Okay. Commissioner Freeman. So just first in conjunction with Miss Hester's comment I want to say that I want to make sure that I'm not missing the line coming from Austin Avenue down from Austin Avenue proposed here coming down Morning Glory it should actually be coming down East Maine and that making sure that there is a buffer so the properties on Main Street may be developed but not properties that are on the backside of Morning Glory just making sure that that's clear. Our boundary it would just be better if it was on East Main Street. Okay we'll take a look at that. And then also the commotion that you mentioned and the equitable neighborhoods I want to know if there were any other organized like University College zoning groups that you met with so that University College like I didn't know that they had something like that. Duke University and NCC you are under a special zoning district. It's called University College and it enables them to do more campus planning so they do parking, stormwater, sidewalk planning as kind of a master plan and so it doesn't mean that those aren't transit oriented zoning districts it just means that they're kind of special and unique and aren't necessarily we don't achieve anything more from the compact design district in those areas. And then also I wanted to note both that the equity or inequity is around income and race and I don't think that's being specifically said and it needs to be and keeping the income and the races or keeping both of those in line pretty much with what they currently are or increasing the diversity of it. I wasn't sure if it was intentional or not like whether or not you because I noticed that in the previous plan it was spelled out that the affordable housing was at the 30% versus just being at the 15% affordable is that going to be the case going forward or is that been looked at? I'm not sure if I know what you're referring to. In the historic preservation plan or the UDO conversation them adding that language to say that the affordable housing is exactly you know 30% of your household income maximum. Commissioner Freeman that's if that the omnibus UDO changes are approved then that would apply to all affordable housing under account. I just need to make sure that's spelled out. Thank you. Those are my main comments. Commissioner Miller. Thank you Mr. Chairman. On page 5 of your October 215 draft on the Irwin Road not wild about the disconnected kind of strange as you called it a appendage on the north side of the freeway there I don't see a very compelling reason to include that as part of the Compact Neighborhood District and actually I opposed having it there having a disconnected thing like that and if we were going to talk about perhaps expanding the boundaries a little bit of the existing Ninth Street District I would be interested in how we might do that but to add it to this other district that is not just separated by a roadway but is separated by additional land mass that just doesn't seem to me like very good planning. How strong is the sentiment in favor of including it? Sure. I will tell you that our conversations with Duke University came about a little bit later in the process so while that area was originally contiguous with the rest of the district we know that it's a little odd now so I think that's something that we can take a look at I'm assuming we can take a look at that and have a broader conversation about whether it should be a part of the Ninth Street District which should be a part of this one. Just to add to that it is now and will be in the future effectively an extension of the Ninth Street District and it's an area that's already designated as a compact neighborhood and it's an area with a weird mixture of zoning and development and would probably make sense and it's also near if our friends in Wake County ever decide what they're going to do it's also very close to next to what would be the western commuter rail station. Alright where is that station proposed to be? Is it different for the, is it changed from where it used to be? I don't know where it used to be it's basically next to the food line where Erwin Road dips under and becomes Ninth Street. The proposed western commuter line was near the parking lot of the food lion between Hillsborough and Main Street. That's different than the Ninth Street light rail station which is where. Sorry I'm getting my imaginary light rail systems confused. It's understandable. My other question concerned the future location of the romp which right now is I think the favored location is along Farrington Road next to I-40 in the Lee Village compact neighborhood tier. I know that it's very hard to find anybody in that area that favors it going there. My own feeling is that a better location more centrally located along the line would be in the Patterson Place neighborhood in the very place where we just approved rezoning for an automobile sales lot which I thought was a dreadful decision would be a much better place dead center in the line to put and there's lots of vacant land on the romp. I'm just sorry that the way we're letting things shape up this way and my question then on that is as a result of this process that you've undertaken Heather with some sensitivity and I really appreciate that because not all of those meetings were initially success and you immediately responded to try to make them a success. How many rezonings have we got in the pipeline? Are there for properties located within any of these proposed boundaries where people are trying to rush in and try to make adjustments to our zoning map favorable to them in order to either exploit or avoid the consequences of changing compact neighborhood tier boundaries? I mean are there a lot of them? Commissioner Miller-Patty, I'm with the planning department. There's only two that come to mind. Ms. Smith to assist me with this. The one that's returning to you tomorrow next week, it seems like tomorrow next week. Next month, the Farrington residential project and then there's a smaller mixed use project called Straw Valley that's also in the- Paterson Place. That's going to be coming probably in January. Are there any others that you can think of in these areas? So I think there's just the two. Certainly any time we look to change these you see a flurry of activity like you've described Commissioner Miller. So we can keep you up to date of that and of course you'll see the cases as they appear. Alright, well thank you very much. This is all very interesting. And in January, we will be voting on tier boundaries. And that's it. The issue is moving tier boundaries. The handful of land use, designation, cleanliness. Oh and comprehensive plan changes. Yes. The flum changes. The flum changes to design district within the compact years and the handful of other minor changes that Ms. Jacobs had brought up, as well as the changes to the policies and the comp plan to have the affordable housing resolution as a comp plan policy and the sub district location policies that are currently only in the UDO and part of the comp plan as well. So for these we're moving, we're not just creating compact neighborhood tiers we're actually talking about moving into design districts and talking about, we're laying the groundwork for the conversion of these compact neighborhood, new compact neighborhood tiers into design districts and where sub districts will go. And the sub districts that we're talking about are core sub one sub two. Anything new or different? No. It's just the same ones that we were, we created with the Ninth Street district minus the business one. Yes. And just, we had some intense statements for all those in the UDO and so we're going to add those to the comp plan so that if someone does before the publicly initiated rezoning takes place and someone wants to apply for rezoning you have clear policy guidance as to what sub districts should be in place as well as the affordable housing policy. I can't wait. Great. Thank you, Mr. Chairman. As I said before too, I think the staff is just doing an outstanding job at the public hearings. I know there are long nights which you've clearly gotten used to. But I think it's really helpful to inform the citizens very approachable so a great job there. I did want to echo Commissioner Miller's concern about the floating appendage in the Irwin Road area. I just don't think that makes a lot of sense either in terms of good planning. I hope we take a look at that. And then finally I just wanted to say under the Patterson Place, Hannah you mentioned one situation was the plan conversion of 15501 into a limited access freeway. We dealt with that issue a few months ago. I think it's great if the city would look at the appropriate time to reexamine that designation. I think that causes a huge problem for us to be able to move forward with doing this well. Thank you. Commissioner Gibbs, Commissioner Weinders. Is this presentation going to be on your website, your web page where all the stuff of the meetings are? I don't think some of these things were not in the packet. I think like especially the policy change. Those policy changes were within your staff report. They were. They were. But we can certainly put the presentation on the website. And all of the reports are on there as well, but they're lengthy. So this can be a good summary. Well, and I also would like to add to the other expressions of gratitude, how much work you put into this and how well you have handled you and the rest of the staff, but you're the person that is the face of the compact neighborhood tears, I believe, and all the public that you've had and incorporated it all and distilled the issues so nicely. There's a couple of little things that I would like to see or know more about or see happening in the next stages. And one is habitat planning. In those, I don't know whether we have any habitat plans or any wildlife corridors or anything designated, but it seems like that's going to really, would be needed especially in the Lee Farm area and maybe Patterson Place where you've got these huge expanses of open space that's going to become urbanized very quickly. And all those little animals are going to be running around into the suburban neighborhoods next to them and I'm sure a lot of them won't survive. I really have noticed that in my neighborhood in Parkwood this development up on 54 that we approved a year or two ago where then they now have it completely clear-cut and are doing the infrastructure and everything and we're seeing a lot of extra foxes and deer and even a hawk or eagle or something that I think have probably run away from there and of course more deer are not a good thing. And then the other thing is at the Austin Avenue Station you mentioned the pedestrian or bicycle access bus access and I guess that's part of that's more Go Triangles responsibility baby but being at the end of the line there and the fact that East Durham is not well served by the location of the station which is we can be helped but we should give priority to have a good bus connections instead of parking lots there or commuter park and I think bus is more important than parking just one addition noting that the East Durham National Historic District is either multiple districts or you're separating like Hyde Park like there are various districts within there just making sure that that's clear so I'm looking at page 11 on the report and noting that for Austin Avenue for number three specifically and I don't know how many times throughout but just noting that those districts are page 11 okay so the multiple East Durham National Register Historic District or you can separate out like Golden Belt National Historic Registry or Hyde Park National Historic just noting that there is the Golden Belt National Register Historic District and then the official distinction is the East Durham National Historic Register Historic District there may be distinctions within that the National Register but it's official name is the East Durham National Register Historic District which does not include Golden Belt so I just want to make sure that Golden Belt is included and separated so thank you Commissioner Whitley yes I am I too want to echo my appreciation for all the work that you put into this I got questions though about Austin Avenue when you look at the other compact neighborhoods you see the density population density but when you get to Austin Avenue that compact district is probably the lowest population density in all of East Durham one of our goals in East Durham is to bring development to us and how does this compact district help that? I think it is a step in the direction of trying to draw some more investment to East Durham it does in this area these are places that there is industrial businesses a lot of vacant properties so you could see some development happening there that wouldn't be displacing existing residents the areas that are surrounding the compact district are already fairly dense urban neighborhoods that will support transit usage but I think that the compact neighborhood is a step towards drawing some investment to this part of East Durham I don't see that one you point out that land has brownfield problems you know and given that there is a chemical plant along the rail two of them and one gravel company two of those you see that as an opportunity for economic development? I think that over time and over time I mean over several decades the presence of a light rail station and a lot of other factors but the light rail is no longer coming that way well it might have a broader impact on the area in which those businesses can make their minds about whether that location is still the right location for their business or not that's a private decision that they'll need to make and again it'll happen over time but it is I mean the presence of industrial businesses and brownfields can be a deterrent to transit oriented development but there's nothing we can do at this time about that those are still viable businesses would you be willing to help us create a compact district that would bring economic development to us that's not it I mean we have a railroad that there's no plan to tear down a bridge it's okay I mean we have we have wonderful people in Eastern we do and we are a bedroom community we have to go out of our community for goods and services we sleep but we work out of the community recreation we go out of the community in order to bank we go out of the community to get medical services we have to go out of the community so we have a real desperate need for economic development to take place in that community can we have a compact district that would really work well I think just to land use strategies are one aspect of a broader picture and certainly in many of these areas there are going to need to be other programs economic incentives that will help to spur development so if we look at it as this is just one piece of a very complicated larger pie but I think that there will be the commitment there to work towards making that happen I have just one more comment and I'm not being you know how the Malcolm said you know if I set up a table and everybody has something on their plate and there's nothing on mine I can't call myself a diner thank you yes Commissioner Whitley can I address him no there have been meetings for months on the location of the Austin Avenue rail stop on the east side west side east side west side and of course the east side is a preferred side I think for the east Durham area and I'm going to say this for the Durham area designers have looked at this planned it but the issue is with Go Triangle now all of these months that there have been meetings at the city council there have been meetings everywhere I have surreptitiously sent emails to the east Durham old east Durham group I have not seen that many if any east Durham representatives there to voice their opinion you can send emails to each other but you've got to get out in public and make your wishes known and we have we're in the last I'm talking right now Commissioner we're not going to have conversations between commissioners going to make a comment we have right now is our last chance so I would I would suggest that you get in touch with Go Triangle and make your wishes known go to the city council meeting and make your wishes known and your preferences maybe it'll do some good now we're trying our best but anyway I just wanted to put that out there as you know it's going to take effort from all of us thank you okay, Commissioner Onnes I'd just like to say I think the east Durham people have been pretty active in the deliberations here and it's just unfortunate that the railroad won't allow the train to go through there but I think that the answer for east Durham has got to be improved bus you know and also when Wake County if they ever get their act together you know everybody wants the transit to go to the airport and to RTP and east Durham needs to be able to get to the end of the line as efficiently and cheaply and as possible and then when they and hopefully 25 years from now we'll get something going to further east than east and it will be hooked up with the light rail but you know I don't know whether a compact neighborhood by itself is not going to just putting a compact district there is not going to make development come there I think is what I think I thank you Hannah and is your comment relevant to the presentation yes it is responding to what somebody has said I would like to say that the conversations that we've had with both the planning department as the eastern resident and on the compact neighborhoods as well as in the transit conversation has been very well attended and it's been active it doesn't need to be at a general meeting for all it actually has been happening and I think that the conversation is moving in the right direction first all and then second off the economic development that's coming into east Durham is already in line I think that there's this just wouldn't with this is not a land use aspect this is a economic development I would encourage anyone that has any comments or questions or any general purpose in being involved in east Durham if you'd like to you could actually attend the northeast central Durham leadership council meeting in which these issues are addressed thank you thank you and thank you miss Jacobs Scott Grace can you tell us what's coming up next month I had to go stretch my legs so for next month you have your continued case from October which is the Farrington mixed use case coming back for next month and then we have three zoning map change requests with associated plan amendments that will be coming before you as well most of them are very similar or very nearby locations one is on stirrup creek drive one is on TW Alexander and the other is at 5515 15 NC 55 the first two are very close by each other okay are there do we expect any changes in the proposal that we saw last month that's coming back next month for Farrington mixed use yes they have met with us and they have revised their plan some great thank you you're welcome uh holland worth it's been a pleasure this is last meeting so best of luck to you and your colleagues any other comments pat you have anything commissioners we are adjourned the little green button on your monitor just push that and power it down