What is up everybody welcome back to the channel shout out to posting productions This gal DD is absolutely crushing it This is a strategy call that I did a few days ago. You guys you can catch it a few videos back it was just yeah, just a few days ago and This is exactly what I'm talking about man when it comes to Freelancing build an agency or trying to build an agency or just or just trying to do marketing services for for your local Business owner for that small to medium-sized business out there, right? These are the type of businesses that need social media marketing. They absolutely have have no idea On how to run a Facebook ad put together a simple landing page or even any type of email automation They have no clue and at the same time to their defense is they have no clue because they spent the last 2025 years building their business focusing on their business and A lot of them doing it the old-school way building their business, right? The average age of a small business owner in your local area is about 55 years old That is the average age of a local business owner your dry cleaner your chiropractor your your your your dentists your dentists in this case Dentists posting productions DD She actually spent many many years in the dentist Industry doing other other services and and doing a lot of teaching and coaching She educates dentists on different products that are that are in the industry, right? Not a salesperson by any means not a social media marketer back then, but she spent a good amount of years I think over 10 years servicing dentists and just being being being a product of the product being in the industry and so Now she's like David I have so many relationships I speak with dentists and I coach them and I train them on different parts of their business When it comes to all this other crap But what I what I'm realizing is that because I have this relationship and because I have this extensive background and experience I know that they all lack social media marketing and Facebook advertising and I want to start servicing them with that now And I'm like dude, that is the perfect example like that's what I keep telling you guys is that I truly believe that The industry is so it's still so prime Although you may think everyone and their mother is starting a digital agency. Yeah, right dude There's just millions. There's tens of millions of small business owners that are out there And it's like I don't care who you think you are as a Freelancer as a solopreneur or even built in an agency You would have to be like a Gary V right now With 50 people on the phone cold calling every single business owner in the country and selling them social media marketing services If you don't have that type of operation and and I know because that's how I started in 2010 Call center calling businesses but back then we were selling them website and Google SEO We just had a simple partnership with a SEO company and we were re and we were reselling Their service right that's when it all kind of all started but that was that was back in 2010 when I was trying to do it Offline I was literally I had a call center and this didn't last long at all. That's why I rarely talk about it I rarely really rarely talk about it in my in my story But it is a major major part of my story and that was in 2010 right before I got into mortgages so my little run with with trying to have a little call center cold calling small business owners and Not niched down at all. We were calling every type of business.  It was a good experience and freaking The point is is that? That's where it all started and then and then and then D here She has been doing that whole thing for the dentist side, right? And I'm like dude perfect example because The only reason why I'm even after Real estate professionals is because I come from it DD She's now wanting to offer these these social media services for dentists because she comes from it And it's like dude when you can if you think that these that everyone in their mother has an agency You're wrong. There's just too many down businesses and at the same time most people that started an agency Let's let's just say in 2016 because that's when I first started Knowing about running Facebook ads or doing any type of social media management for a local business owner I didn't even know of it before 2010. Okay. I'm yeah. Yeah before no, no, excuse me before 2016 before 2016 So when I'm jumping into it, I'm only jumping into it not because I all of a sudden had a freaking light bulb moment and a Brain fart and I was like dang dude. That could be a good idea. No, it's because I was freaking Hearing from it from Tai Lopez. I was hearing from it from Sam Evans They first came onto the scene and and started running ads Facebook ads YouTube ads to get people into their course Which was Sam Evans? Accelerator it was his social media marketing agency course, which I first started learning in 2016 man And so since then so many people quit since then so many people quit and these are all people that were going after random businesses Just thinking that they can get 2,500 from a freaking local business owner when it's like they have no experience in that industry they're just a freaking Marketer and and and and let alone not even a good one, right?   Here is my point with all of that is that she is a perfect example of someone saying You know what?  She was like she's like no, I have a knowledge in Dennis dentistry. I have a passion in it I know these people I I've been building relationships with them for almost 15 years. This what she's telling me, right? I'm like D. You're the perfect example like you're the you're the perfect example of what an agency owner should be in my opinion again, I come from real estate I come from mortgages and and marketing and marketing but Prior to build me starting something and trying to build my own agency and trying to go out there and get clients for social media and Facebook Advertising that that all started in 2016 2017 Prior to that six years prior to that I was in the mortgage industry So I was suit and tie go to an office every day Drive a nice car. That was me, right and and and and that was my circle of influence That was everyone in my office. We were bankers. We were mortgage loan originators Aka freaking closers. We were closing mortgages making a ton of money, right until this day My best friend still owns that company here in San Diego shot out to American mortgage group, right? So they crush it, but my point is dude my freaking point is is that That was my background. That's why today I can get fired up about closing clients and bringing value to a specific type of client People in real estate, for example, that's my whole niche. It's because I can I can speak the lingo. I have the knowledge I have the background. I know what they're looking for. I know what they lack in.  It's like dude I I know all the pain points because I come from that DD posting productions She knows all the pain points because she comes from that.  What's your experience? What's your passion? And if you if you didn't have any type of job like me, I had a job in the industry. So it's like, okay, I Guess I can I can bring value in that right because it made sense to me could I come from it, right? You may not come from something But if you have an interest or if you have a passion in something then that could work too, you know Let's say for example, you have you know, you don't come from the industry, but you have a super High passion in music Let's say you're you want to you want to start making money online and you want to start offering, you know Services to business owners out there and you're trying to figure out your niche and you're like dang Dude, what do I like or what's my passion in or what's what do I have experience in and and some of you guys are younger That don't have too much experience. Okay, what's your passion in and so an example music? Let's say for example, I'm learning Facebook ads I'm learning social media marketing and I'm learning how to bring value to that type of business owner And I'm and and I have a passion in music And that's about it, right? I have an interest. I have a passion. I'm not a musician.  Let me go after someone over there. Do you know how easy it would be to start running? Facebook video ads YouTube video ads For the local musician for that person that's in your area that has yet to blow up But they're performing every night at the local bar. They're performing every night at the local event, right? They're out there networking. They're on their grind. They're trying to build their business music How many people do every artist every musician starts that way? Like I'll go out to my local neighborhood any any any time especially on the weekend out here in San Diego There's a huge park. It's called Valwell Park Valwell Park is where it's like a melting pot. It's downtown San Diego where so many people are at Amazing people people from different cultures different ethnicities different backgrounds. You find it all in downtown, right? A lot of downtowns in the country, but especially out here in San Diego So Valwell Park is a huge park where there's just a lot of different random people and it's really cool It's probably like Central Park. I've never been a Central Park in in in In in New York, but I would assume it's something like that where there's just a bunch of different people that all you know Like to come out and chill and it's like dude. You got people that are so talented They're playing their guitar and they're doing it for tips. They're singing they're freaking, you know playing their instrument You know and it could be someone that's kind of damn your homeless But that's the the grind of a musician like dude these people we all grind We all start at that level right in the very very beginning Don't matter what your business is in this case. I'm using a musician How easy would it be for you to say damn dude that guy has so much talent He probably has so much video content like I want to help him run this video on Facebook Like I want to take his content and run it on freaking YouTube Like he may be posting right because everyone's on social media, but it's like no dude I'm not talking about posting for you like let's run an ad and let's get thousands of people around the world to hear your music Like music is so and it's like dude someone like me to tell you the truth someone like me That loves music That should and that could have been my niche Like I'm even asking myself right now in real time. Why have I not gone after musicians? Because I can easily run a video ad for them and get Hundreds of thousands of people around the world To hear their music Like that's crazy. So that's the little tip. I'm gonna give that one to you guys I'm gonna give that one to you if you don't have a niche and you have a passion in music Dude, how easy would it be to go on a social media? And this is an international thing now. Shit I might even just do it with myself.  That's that could be it Okay, here's the deal.  Anyways Do you know how easy that that is man? to reach out to any Musician on social media now you have to have some kind of giddy up, right?  What if I find the next Justin Bieber, right? And I found him at 15, right? Like All these musicians bro, like I'm telling you you can find a million of them on youtube You can find a million of them on instagram. You can find a million of them on facebook But instagram twitter you can find a million of musicians. How easy would it be to reach out to them and say, hey, man I run facebook and instagram ads. I also run youtube ads I'd love to get your music exposed by literally millions of people around the world. Love to chat Great to connect with you. Thanks for following me on instagram. Awesome It's like dude, like I'm I'm just my mind is just a little blown right now because I just know how easy that is And I know that I can Yeah, that that'd be pretty crazy. But my point is man. My point is is that Didi Shout out to didi. Okay She's going after in this industry that she that she's fired up about that she knows about she's knowledgeable about And and and and and and all that and all I'm saying man is that I truly believe that's If you were to do that if you were to find the passion find the interest or find your previous previous experience and and apply that to to a niche And offer social media marketing services and facebook advertising You would be fired up you'd be fired up. They'd be fired up and everyone would be fired up.   And if you did you got to Because you weren't fired up about that industry man, but if you were fired up about it, it'd be a different story That's what I'm saying man. So shout out to D for going after an industry that she already has the the experience and And that's why if you catch that call in fact, you know what stay to the end I'm gonna tie this this last video that I did with her I interviewed or it wasn't even No, it wasn't an interview with a strategy call her and I were just going back and forth with ideas I was giving her ideas on all this stuff, man um So we'll stay to the end and you'll see that video come up in the end here, but She's asking a great question. So let's just get on with the damn thing She is asking a good question, man Could you do a video showing where and how to analyze the data from the video views ad? So in this one, she's talking about a facebook video ad, right? I do I do a lot of facebook ads I start a lot of a lot of them off as video views Just so we can capture the audience of a of a particular market and retarget them with future ads So what I'm going to do right now you guys this one might be might be another few minutes because I'm going to literally show her I'm going to answer the question And then you're catching me in real time right now anyways when I got to go and run this ad So I'm going to just show you how I do it and I'm going to show you how I set up the retargeting So this one's going to be a treat. Okay, so shout out to dd posting productions Follow her you guys if you're anywhere in the dentist industry or or dentist niche Um or social media marketing and and and facebook ads in general subscribe to her channel, man She's going to be putting out a lot of good content. So make sure you subscribe to her channel posting productions Um But let me kind of just show you the back end man. Let me show you the back end And let me show you how I set up the next ad right so now now that the video view ad ran And now that we have x amount of views What now That becomes a custom audience. We then retarget that custom audience and when you're focused on a local area We're not talking nationwide marketing right now. So if you guys are affiliate marketers or e-commerce I'm really talking to the local business owner right now. This is a local Facebook ad strategy very basic ain't none to it But it's super powerful because as you start to run your videos as you start to brand yourself That's what they're doing man. So shout out to Brenda and her husband Jeff. What they're doing is they're literally Branding their local area with video. They're branding themselves, man.  Hey man buy for me. I'll list your house tonight and sell it tomorrow No, they're actually educating. They're short. They're shooting short simple videos, man From their kitchen on a tripod cell phone like nothing professional at all Raw uncut unfiltered unedited a few minutes and just and just and just picking a topic And and talking about it. That's it man. And then that that and that's why what what most people do is they'll take that content They're they'll do something like that. They have the right intention, right? How many of us have the right intention? And we'll do something like that Give some value in a quick video And post it on social media.  So it's like dude. I'll see a real estate agent post their open house I'll look at it and the person's in nebraska And i'm like dude she's showing it to her 1700 friends on her personal page When 95 of them are just like me that live across the country And then she invited the 1700 friends from her facebook personal page to like her business page And out of this out of the 1700 friends that she has on our personal page 700 of them live liked the business page right accepted her invite Let's say 700 of them 400 of them 200 of them Like accepted the invite and like her business page now But 99 of those folks live across the country look Amy Amy I'm telling you guys this is day in the life. You're catching day in the life type of stuff man. This is happening right now This person right here most likely a real estate agent. Let's see Okay, so shout out to her. She's she's let me um Let me go to her page real quick. Amy She's doing a facebook live at some event that she's at but nine out of 10 times That would have been a facebook live On an open house or on your listing or On some type of advice on buying or selling and and apply this to any business owner Apply this to any business. This this is a real estate agent, but apply it to any business. It's the same damn thing so Normally that would have been on something regarding her business in Atlanta, Georgia Which i'm in san diego So automatically doesn't apply to me and her friends over here. She's not showing how many she has nor does it matter But chances are that's not 300 friends Okay, chances are she has 3000 because she's a business owner and she's accepting and requesting a ton of people When you scale that number up if you just have 200 friends and you want to tell me, okay, David Yeah, I am a local business owner. Yeah, I am a real estate agent Yes, all my clients are in my backyard and yes all the 200 friends that I have on facebook They're all people who live in my backyard. They're all people that I know That's if you have 200 friends, dude But as you take that 200 number up those the 200 who first of all let's let's talk about that The 200 friends that you have on facebook, which you don't you have 2500 But the 200 friends that you have on facebook.   That's your business. That's your job. You got to be building your business somehow someway So that's what you're doing. You got 200 friends on facebook As you take that friend list up and it's so funny because when someone tries to tell me that i'm like, dude Well, how did you accept my request? I live in california. You're in tennessee You're telling me everyone on your personal facebook friend knows facebook friend list knows you Yeah, right. No, they don't I don't and i'm willing to bet 95 of your 1900 friends are just like me who don't even live in the area So don't tell me you got a ton of friends that you know on your personal list. No, you don't know you don't at all so As that number scales up again, you go from okay You have 200 friends, you know all of them, but as that number goes to 2000 You're not going to know any know any of them as that number goes from 2000 to 3,700 friends on this personal page Or 3,700 friends on linkedin or 3,700 followers on twitter or 3,700 followers on instagram Or 3,700 subscribers on youtube as you take those numbers up. No one knows you Okay, and so it's like dude And no one lives in the area not only do they not know you they don't even live in the area That's why posting is a complete joke. It's like dude. We're in 2020 now that we learned that doesn't work Rather than going live and telling us about your product. It's like dude. You need to be running a facebook ad You need to run a facebook video ad and so again I'm big on video. I'm big on on on targeting that local area because what starts to happen is once you start to run a few videos Video number one video number two video number three and now we're retargeting all the videos from the previous ones We're retargeting all the viewers from the previous ones now, right now We're on video number four video number five video number six video number seven and we're targeting the local area I'm telling you man.  It's like dude. It's it's that type of branding effect, but just Times a hundred because everyone is cracked out looking at their phone all day Versus the old school way of marketing if that were to be a tv commercial people are only watching tv at a certain time Millions of people are watching five o'clock news, right the five o'clock to let's just say eight p.m Hour super prime time right super prime time running commercials at that time of the day Is the most expensive right because it's when the most attention is there But nowadays in 2020 the attention is on this damn thing 24 7 the attention is on social media 24 7 It's like i'm gonna wait till 5 p.m to watch the 10 o'clock news to see the damn commercial In between right it's like dude people are literally stuck to their phone all damn day And when you're running videos like this to your local area By the time four five six seven videos go through That whole town is gonna know you man, and then when you're retargeting with more ads you're retargeting you're it's like It's like a magnifying glass you're holding up a magnifying glass and the sun is just beaming down And you're holding a mic I don't know if you guys used to do this when you were kids, but I used to do it all the time I would get a magnifying glass And then and then I would put it to like the you know out in the in the front yard like on the sidewalk I'd put it down on the sidewalk.  I'm targeting san diego It's like dude after so many Things of something happening after so much penetration It pops right and and and and and in in this case with video after so many videos Constantly running every single day And and and there are different types of videos. There are actual Educational value based video on your business, right? You're talking to the client. You're talking and educating the audience So it's not a pitch. It's not a pitch fest. It's actually good content where people are learning And it's like dude when you can focus on a local area, man That's when you could take over that's when you take over So all I'm saying in this case forget it with the facebook lives if you're doing if you're building a local business That same energy that same content Everything that you did posted on the page everything Just becomes a facebook ad now Targeting a specific location That's it and and and and and I'm just convinced a real estate agent Although she can help anyone relocate. She's in Atlanta, Georgia. I'm in california I'm never moving to Atlanta I mean, I don't know the future, but I'm I'm pretty sure I'm not moving out there anytime soon So it's like dude Take that content man run it to that area That's where everyone needs to see you. Amy not not me in california. I don't care about your listing I don't care about your open house and either do none of your friends Right, the only one that's going to comment is your freaking in-law and your cousin or your girlfriend Right and and and they've already bought a house from you. So it's like dude There's no roi on that man. So quit mickey mousin it and and and just take that content run a video So so shout out to go team garrison over here We've started the process Okay, we started the process and I'm going to continue the process and I'm going to show you in real time How I do the damn thing and it's going to be this is going to be quick I'm going to I'm going to do this one quick from this point on I ran it enough. I I ranted enough and Yeah, so Here's what I'm going to show you now you guys this right here February 3rd. This was the intro video. Okay, so to answer the question Let's go back to the question How do you analyze the data from the video ads? Here's all I look at man I really don't even I really don't to tell you the truth. Here's what I'll look at I'll look at the video So if you come to the page Let's take this from the top if I just go to Shot to Amy shot to Amy Start running Facebook ads Amy. That's all. Okay, so let's um go Let's let's take it from the top Here's what you want to do first man and I'm going to take you from a to z from so so mark this right now from a to z Let's go What we're doing is we're putting the video Over here so on the left you come to your business page you click on left you upload that video first Okay, the video goes up on the page first um And and you'll see it right here. This is where you want to write out the text. This is where you want to give it a title This is where you want to choose the thumbnail. This is where you want to add the the subtitles.  You record on your cell phone email it to yourself Right email it to yourself and then Upload it to your facebook business page from a computer. That's just what I would do But a lot of you guys are super crazy mobile And and you can do all that on your cell phone, but I just on the computer. It's a completely different feeling um, and that's just kind of how I prefer but You can do whatever you want, but make sure it goes up on the page first and and and that video sits right here okay, so This was the first one 3.3 views and she's in a little area you guys That's what i'm saying This one ran February 3rd and then February 10th And what i'm going to do that i'm going to run i'm going to run February 18th, and then we'll get to we'll get to To this one today, but let's i'll just show you i'll show you i'll show you this third one So now we're now we're going to run this third one first one ran second one ran And now this third one what i'm going to do is i'm going to run this third one and i'm going to retarget the people who viewed February 3rd and February 10th, okay I'm going to retarget them and we're targeting a little area like a super super tiny area So it's like that's what i'm saying after a few videos like that whole town's going to know who you are Where else are you going to get that are you going to get that kind of branding effect? Where else can you spend a few bucks and get thousands of people to view?   I get it 9 out of 10 of you are camera shy. I get it, but i'm telling you you guys know Where we're at now you're you know where the industry is that you know what the game is video social media branding personal branding Is is is what it's all about man and and look my My platform happens to be youtube. That's where i'm putting my mug out, right? That's where i'm putting my face out is on youtube I i'm not even doing on any other platforms. I'm just doing it here or if i'm running an ad then yeah a facebook ad But not just spraying it on social media, right? You don't see too many videos of me anywhere else on social media other than me sharing my youtube video, right? and and it's all on youtube but My point is is that facebook it's for ads man quit mickey mousin it and spraying it everywhere ads ads ads ads ads So when you start running these video ads to your area you guys Check me. Okay after a few videos that hotel is going to know who you are. So let's do this man February 3rd February 10th. Okay, we're going to be Retargeting those viewers with inspect this. Okay, so here's what we're going to do.  Let's back this up real quick Let's answer the question real quick So to answer the question d You could look at the numbers right here on on if you just look at the video like on the page Like it shows you the views and then when you go into the ads manager And then also depend on if you're looking at from your cell phone or depend on what if you're looking at this to the time like to the actual To the timeline to the actual news feed on the profile like let's say let's go down to The actual Timeline so this is her timeline, right? This is her her profile at her timeline.  So it's like that right there is is kind of all I all I even care to even know like there's there's Absolutely really nothing else to need to care to know Other than what we spent on it. So that one so when you come to the actual Dashboard this is what this is kind of all I look at I'll look at those numbers on the page And then I'll look at these numbers back here on the dashboard So when it comes to that one Okay, so let's go back. So if I go down to that first one It was let's see. Where did it go? It was This one. Okay. So if I look at that one, right? So I'm in you got three tabs. You got the campaigns the ad sets And the ads right so in here obviously it's going to it's going to tell me my budget It's going to tell me what was spent the lifetime And I already know that when I set it up So when I set up the ad I'll set the budget and I'll set it I'll set the start and end date So I already know how much it's going to be spent I'll let it run. So I don't even I don't even well If you look at it, let's go back to it. Let's look at the actual so when you come over here You can click on view charts, but I'm seeing it right here as well. So let me close this let me close this part I can see it right here. So look 758 through plays that means that 758 people watched at least 15 seconds of it That's a lot of people man that just sat there for 15 seconds and watched it right it reached that many That many people actually scrolled through it like actually Like an impression is just a view of it like like not a not a view but an actual just What's the damn word I'm looking for A scroll through so someone just scrolled through they didn't really they didn't stop and view it they scroll through That's an impression like they scrolled through they saw it they scrolled through But they didn't sit there and view it not even one second of it Right, it's just an impression and then the cost that right there and I already know how much the budget was And so that was the cost per per per result So I can either look at it there or I can click on view charts And then this will give me actually to tell you the truth when you click on view charts It actually gives you more data So but it's there's there's the same numbers, but I want if I want to look at the demographics, which is which is obviously super important You could look at the demographics and be like wow, okay That many more men saw it than women And then when you go and run facebook ad number two, you can then only target men Right, like so the most amount of people from 25 to 34 sought men men 25 to 34 That seems to be like the actual um the actual um um group, but then also women Right in between 25 25 and 34 most of them saw it So here's what you want to do for sure man, you could for sure do this now I'm not going to do it in this case only because It's small potatoes man, like it's pennies like it's pennies like it's it's it's pennies If you're a focus on affiliate marketing or e-commerce and selling an actual physical product And you're focused on running ads to the entire country Or the entire world for that matter This micro managing and this micro analysis is is definitely required But in this case We're focused on a local area And the cost isn't much anyways So it's like that's why I don't really need to really look at that or even care about that Because i'm going to keep penetrating that local market no matter what like no matter what and it's not cost me an arm and a leg to to to um to get these other folks to see it and not even really care about the age And not even care about the gender and in this case being a real estate agent You can't even target age anymore So the age doesn't even matter it doesn't even matter and the gender in this exact case. This is to my point The gender is not even going to matter because I can't even choose gender anymore in this targeting when you're housing you're Offering credit or housing or or employment. You can't even target that anymore. So This is good just to give me the the feedback and let me know. Wow, okay That age group that men seems like they're more and this can allow me to to to re to re um Re um What's the word i'm looking for dammit To reanalyze or to just restructure or to or to reset or to just Strategize in general These numbers will give me a great base on how to approach my next ad So if I know that only that the majority of people are 25 to 34 Then I can then I can say something in the ad that would maybe a pill to them Right like now now I can know who my audience Is if that number keeps up So if I look at the next ad and that's the same, you know, type of age because i'm not going to change anything right now I'm not going to change gender i'm not going to change age. In fact, I can't anyways But if that number keeps going then we'll really know like two videos three videos out four videos out And we we look at it again and it continues to remain 25 to 34 Then we can start creating more content around that age group, right? That would make the most sense um But as far as trying to change the targeting in the in the setup With housing you can't anyways, so it doesn't even matter and again Even if even if I could I don't think I would because again, we're targeting a local area It's all about this local space So I want I want everyone and their mother to know who the hell I am Especially if it's just for a couple pennies, right? That's what i'm saying like Especially if it's for a fraction of what this would cost me on any other platform or any other marketing medium, right? So it's like If anything D I could look at that which will which will allow me to to put out more relevant content That's kind of all all I'll look at is is the age and and the demographics on on the gender If anything, but but that's about it I'll I'll see numbers over here and and and I'll know that that that that that that you know Ad performed and then I'll look at the numbers right here and then I'll be like, okay, dang You know, we got it at 0.03. I'm looking for a little lower But any but then also sometimes you'll run ads where that's 0.30 Like look up here on number two on number two It was 0.34 Right, so it was still so that was way higher of a freaking of a of a cost, right? That was way way higher, but at the same time it's like dude it is what it is and What I'm going to do is I'm going to retarget video in the intro and I'm going to retarget video views number two I'm going to retarget that one with with this third one So all I'm doing man is getting back in front of people for a few bucks anyways And and and and and building that local brand. That's what this is all about you guys. That's what this is all about and so Um, so let's do it. Let's do it. Let's just come in here. Let's hit the green button and let's um Let me see here Let's go video view so so we're we're now on this third and look this is the the box you got to check So if I'm in housing, I can't even change gender or age targeting anyways, so It's all good. We're gonna. So this is the third one. We're going video views, right? This is the third one We're going to run one more under video views and then we're going to retarget for facebook ad number four we're going to retarget viewers for video one two and three And now in video four, we're going to retarget for traffic and conversions We'll be running traffic and conversions to see, you know, which which one really pops and now that's when we start capturing leads Is in that fourth week? Okay So it's a process man. It's a process. Some of you guys want to just come out the gates and capture leads right away Um, but but I truly believe that if you can build an audience of people that are viewing your stuff And the only way to do it is to do it video views actually what it's yeah It's the best way because it's going to be the least cost effective. I mean, it's going to be the least cost Yeah, yes, it's going to cost you the least To to get that data to find people who actually resonate with your message You know and and and so that's why in the previous one look, um, if we go back It reached 5700 people But but only only three over 3,300 people actually viewed it, right? So it's like that those 3 000 that viewed it That's what I wanted like that's what I want like that's how you're going to Completely brand yourself especially again when it's dealing with local You're going to be able to take over that in entire area And you're going to be able to dominate because it's actually you putting out your visuals when no one else is And and when you can just retarget retarget retarget, but but actually do it in in in in some type of process And in this case, I'm literally video viewing it for three weeks And then and then and then after that much data Then we have a good amount of audience a good amount of thousands of people that seen previous ads That saw previous videos that have not opted in yet Now we can retarget them with more videos and and again, man, that's that's that's how you take it over That's how you take over your local area. That's how you take over any damn area, man So Let's run this one and I'm going to show you how to do it. So I'm going to show you Let's do this. Actually, you know what let's set up. So here's what we got to do We got to set up The custom audience first. So here's what we're going to do. We're going to come to the three dots We're going to come down here and we're going to click on audiences Okay, we're going to click on audiences This part needs to happen first. We're going to create the custom audience We're going to create the audience of the previous viewers Okay, then we come in run the ad and retarget them Okay, guys, so there's there's one audience. There's one audience that was already created. Let me create this second one So you guys can see it from the from the beginning Okay, so we'll go video And then we'll go People who viewed we're going to go on this on this second one. We're going to go we're going to go through play We're going to go through play I'm going to choose the video And I'm going to go to that page And that video was inspect the actually no, it was interested in buying a home. So it was this one So that was February February 10th That was the second video Okay, that was the second video And then I'm going to run it On this one inspect this. Okay, so that's the third video So we're going to create the custom audience around that one. Okay, so we hit confirm And then we're going to give the the the audience the name this is this is um, we'll name it Video number two retarget Retarget video number two retarget And it's I'm going to I'm going to do through play Okay, so that's the title. That's the that's the name of the audience. That's video number two That's video number two Just hit done That's video number two And those are people who watched at least 15 seconds of it. So now video number three. I'm going to retarget the 25 percenters And I'm going to retarget the through play. Okay So here's what we do now. So we come over here. We go to the ads manager And then now we're going to come over here hit this green button And we're going to run this third one Check the box if you're in housing And this third one more video views. We're going to build up this last batch this last batch of views Get this one to a few thousand and then boom retarget with traffic and conversion. Okay, so I'll hit that one. I don't need that Budget optimization. I'll just do it from the other end. Actually, you know what? Let me go back real quick I got to give it a title. So we're going to call this one. Um We're going to call this one video views Video views go team Garrison video views go team garrison video views Number three Okay, so that's the title of it copy continue And this this is this is going to be fast you guys this is going to be fast So we're almost done and again state of the end if you want to catch that video with with me and hosting productions But um So here's what we do So here's what we do. Here's what we do. So now all i'm going to do I now i'm in the second step now i'm in the ad set, right? All i'm going to do is paste in that name Title i'll just bring it over again. Same thing video views number three go team garrison um And i'm going to go retarget retarget Okay So Now i'm over here. Okay, all i'm going to do you guys Simple simple simple you click that and there's the drop down So we want to retarget the 25 percenters who watched the intro that was over 3000 views And then we want to retarget the video number two on the people who watched the through play the the first 15 seconds That's right there you guys Crazy powerful this so now people in a very very specific targeted location are going to keep seeing their ads man Powerful powerful powerful powerful and so in this case what i'm going to do Is i'm going to type in their local area. This is the area where we're we're farming. This is the area where brandon Branding I should say people living in this location And that's in damoy, Iowa, Iowa, and i'm going to just take this out 50 We want them all man. We want it all we want to take over that entire 50 mile radius I'll just keep it at english all and i'm not going to focus on the detailed targeting I don't need any of that what I will do is I will exclude People who like the page Okay, so I don't need to target them and then i'm going to manually I'm going to go manual placement. I'm going to take it off of instagram I'm going to take it off of messenger and i'm even going to take it off the audience network I'm going to leave it just on facebook news feeds marketplace new video feeds facebook stories in stream Instant article i'll take it off of instant article and i'll leave it like that, okay And then through play right here optimize ad for through play And then what i'm going to come down do and come down and do is i'm going to go lifetime Okay, I don't do daily. I do lifetime same math Same number same same same same budget just just Mark it at lifetime, right? So we're going to run this one for the next What we'll go we'll go we'll go seven days on this one and we'll go We'll go 35 and i'll change this Let's go and we're going to start this we're going to start this today We're actually going to start today because it's still fairly early. So it's 12 30 my time. I'm going to start this today at And we're going to go 6 p.m We'll go 6 p.m And i'm going to run it for a week and we're going to go february 24th to the second And i'm going to change this time so it reflects the same And there goes that 35 dollar budget. Okay, so Hit advanced that's all we need Lifetime 35 and we're just doing this like clockwork you guys every week every week But the first three weeks is what set up the entire campaign It was the first three weeks where we now have that or where we're now going to have After I run this one thousands of viewers thousands of views in that in that local area and then we just retarget would lead capture traffic conversions traffic conversions and then and then And and and and and and what I would do is I would and here's what I tell, you know a real estate agent for example Is I'll say keep the content On one topic. So for example, if you're a real estate agent Make all of this content around the buying of selling or the buying of of a house of a house, right? Take it take your content and and and and tailor it around what it takes to buy What it takes you're out there in San Diego what it takes to buy a house in San Diego You're a local real estate agent. You're talking about the buying process, right? one topic Many different ways to say it right Three to four minute video. That's what we're doing Or selling your real estate agent focused on and you like to work with sellers, right? You like to get listings Right, you're a listing agent Okay, focus on giving people content value educational based material aka video aka facebook video ad start giving us tips and tricks and knowledge on the process of selling And you just now create all your content around that man and and again when you can just simply Retarget retarget retarget and then get people to opt in And and and get a free download get a free buyer guide from you or get a free seller guide or give or get some kind of Coupon that's what you want to start doing The call to action needs to be click learn more to download your free X and that free x is normally a training video or a pdf, right? You're giving out some type of coupon. You're giving out some type of download. You're giving out some type of of ebook Right some type of digital download. That's what you want to use for bait That's what you want to use to start capturing leads now in this case We're only going for a video view so very rarely is someone going to click learn more Now I'll I'll yeah very rarely is someone going to click learn more. So that's why on this one I'm going to just put a send message because Nothing needs to go to a learn more right now. This is just the third video But once we go into four fifth and sixth from that point on it's all learn more It's all click the button to download my free guide And that's how you guys want to do it you guys so up here third and final step Make sure we're under the right page and I'm going to use Existing post remember it's on the page. So I'm going to use existing post. I'm going to select post right here And it's going to be Let's go back to the videos It's going to be Inspect this Which is this one right here? Okay, that's the third one retargeting February third and retargeting February 10th. We're going to roll out February 18th this one right here, okay So here's what we do We come over here and it's going to be Whereas that's February 10th Yeah, right. So that was the date so February February No, February 18th. It was February 18th. So we look for that one February 18th Inspect this There it is right there. We click on it We hit continue and this is where you would add your your call to action This is where you would add your link to your landing page. Okay, and that's what profit with kartra dot online is all about There's a 14 day trial to there's a link in the description Try it out That's for your landing page because as you go as you go away from video views video views is just the first few videos In this case, this is literally video number three And then that's all it's going to be video number one video number two video number three After that video number four, then we're going in to learn more Click the button and that's traffic and conversions. Okay, so That's when we'll start capturing leads, but right now it's just video views So I don't need that. I don't need to learn more. I think I can go with a send message button I can go with a send message button For now, right Just because of the strategy But after that you're going to want to be take you're going to want to be you're going to want me to click Learn more You're going to want want to be running the ad under traffic or conversions and or conversions And that's when you can start getting people to let to the landing page But now at that point again, you guys we got all these thousands of viewers, which is now our warm market Which should make your advertising costs drop Significantly because now you're running ads to a market that has already engaged in your stuff Aka viewed your stuff view viewed your videos You're retargeting and you're just building up this bucket man You're you're filling this bucket of people that are viewing your stuff And that's who you want to keep staying in front of so that's all we did here you guys I'm going to come over here And that's it. So I added the I added the send message button In-stream videos must be 15 at 5 to 15 seconds long So the in-stream is not where I want to go. So if I come back over here to placements And I take it out of the in-stream Which would be good because that video is longer than 15 seconds, right? So I take it out of in-stream I come over here And it's this one right here. So I uncheck that And then now I come back over to the third step third and final step And that is all good. There's the send message button And now we are good So I could set up a I could set up a The actual chat right here, but but again, that's not that's not even going to be necessary because we're not even running ads to get people to send message The button we just we just fill in the call to action just to fill it in right? I added the send message button. It could be a learn more button It could be a link to your landing page It could be linked to your website right now doesn't even really matter because that's not what we're optimizing for We're optimizing for video views and the only reason why is to build a custom audience Around all those who are viewing it to then retarget in the future And those are people in my local backyard and that is powerful So I hope that made sense you guys. I'm going to just hit confirm. That is it Um, I have the ad set to go live in a few hours So hopefully facebook can approve it by then normally I'll normally I'll set the ad for the following day But um, this was an ad that was already supposed to go out A day ago, so I'm going to just set it to go live right now So but but that's what it will say right now scheduled and then once it goes So be scheduled and then once it goes active actually Actually, so it already approved tab number one campaigns Approved and that's why it says scheduled tab number two ad sets for one campaign. It already approved. That's why it says scheduled but the ads for one ad set this one's still in review So this is the only one that needs to be in in review and and sometimes it could be a few minutes And then it'll go scheduled and then it'll go active whenever the time is scheduled to go active But sometimes this could take a few hours. I seen this take up to a day So that's why I normally don't set the ad for the same day to go out I'll set it for the following day if it's if it's 1 p.m Today, I won't set that ad to go live until 6 a.m. The next day I'm always choosing the next day 6 a.m. The next day So I can give facebook plenty of time to review it and plenty of time to schedule it because my budget is Is set for a certain time. I started it at this time. I'm ending it at this time So I want to make sure facebook approves it before that time and then it goes live You know what I mean? So giving them plenty of time hours again. I'll schedule for 6 a.m. The next day That's why a lot of times I'll do it that way just in case they take long to approve it. Okay, so Hopefully that made sense you guys after this third video We're going to have thousands of p to retarget and that's who we want to keep getting in front of all right So over now run those ads and I'll see you guys on the next video


Prince Caspian is going to become king. And Aslan asks him, do you feel worthy of this? And Caspian confesses that he does not fit in the least bit worthy, reminding us perhaps of the words of the Mass, the words we say during the holy sacrifice of the Mass. Domine non somdinius, Domine non somdinius, Domine non somdinius three times. Lord I am not worthy, Lord I am not worthy, Lord I am not worthy.  That's the paradox, the first shall be last, the last shall be first. That though somebody thinks he's worthy of power is ipso facto because of that very fact unworthy of it. He who feels himself unworthy is the best person to rule, the one who's going to rule with humility.


Good afternoon everyone and welcome. This is Melissa Armour with a stock swash. I'm here today to talk about GES This was a trade from last week a couple of days ago but the reason I wanted to bring it up is because I'm doing the entries class in the next week and in the room People were asking me why I put the stop where I put the stop for the GES So in the entries class I go over entries and also where to put the stops and The thing is that when you day trade you have to get the directional Bias right for the stock your trading got to get the right pick which is a symbol which in this case on this day Was GES and also you have to get the correct entry That's what determines the risk-to-reward that you're getting in the trade and obviously you want to get in a move That goes in your direction quickly and and this did now quickly. I mean within the first 30 minutes That's what I'm really looking for So GES I rated the gap it opened it rallied. I did not do this here. Okay. I did not short this in here I didn't do it. I didn't call it and Then it kind of collapsed so I wanted to find a way in so here's where I shorted it and then here's where I put the stop now it went right a ways Then it rallied Retested and held I think it held exactly within two cents it did the stop was 1365 the high of this tail is 1363 and then it dropped all the way down here It got 10 cents from the target target was $13. Okay on the day for this one of the targets It got within 10 cents of that in the morning move at 1004 This is still morning moves. Sometimes you get out a little bit before 10 a little bit after 10 This is close enough But the low of this bar here is guess what? 1361 this is very exact people and so I'm very good at looking at things to determine What resistance level will hold okay? What's the resistance level that the stock will hold? So when it opened and rallying and dropped and broke and rally back it held the least level of resistance for the stock To go on and break and fall which by the way it did so this was a really really good entry in here Okay, because it was 39 by 65 Which you know roughly sized it out for 25 cents, which is a small stop So wherever whatever you get out of it get out of it obviously every day I'm looking to get something to target some days you do some days you don't this did not get to the target I got within 10 cents of it, but the time of the day you time it you got to get out Anyways, this is the kind of thing that I teach in the entries class Which is an advanced class for people that either have taken my golden gap course or people that just want to learn entries That have not taken the golden gap class Anyways for more information on this if you'd like to do the class It's during the week you can email me at Melissa at the stocks wish calm The class is a half-day class that split up into two half days. It will be this Wednesday December 7th at 11 a.m. Eastern time and next Monday December 12th at 11 a.m. Eastern time So it will be split up It's a full day class I split up into two half days if you'd like more information how to register for this and learn more of the technique of what I do It is a good intro for the golden gap course if you're interested the cost is 1499 and I'm running a 30% off special if you want to sign up for the class in December Good way to start out the year learning how to do entries, right? My email is Melissa at the stocks wish calm. Thanks everyone. Have a great day


the partner of the sun, for he bows his head each night so I may breathe. I am the resplendent sterling silver orb, accompanying the earth in unwavering loyalty. I come out at night to guide your steps. I listen to the lonely who share their secrets with me. I am the object of fascination, the cause of many a sleepless night of serenading poetry in my praises. I play hide and seek with you, sometimes hiding behind a cloud like veil, sometimes raining like the matriarch of the skies. I master the oceans making them rough then tranquil. My sirens call to them just as apparent in mankind. Maybe that is why, when people fall in love, they sometimes call that person after me. Even I have admired such beauty, the most beautiful person I ever gazed upon was a man called Abbas, the one who introduced himself on the battlefield as the moon of the house of Hashem. At first, a hint of jealousy arose in me to see him fairer than myself, but I kept looking and found my jealousy was in vain. For never was there a kinder brother, a devoted protector and Shor's victor, an Abbas. If I had been there at the river, I would have begged him to drink. No one would have blamed you, O Abbas. But he threw the water back, preferring the children of Hussain over himself. They shot an arrow towards the moon. How careless they were! What did they think they could achieve? With no arms but still holding the skin of a flask by his teeth, he felt the ground and the eclipse was complete, once a silvery moon now stained by blood. They wept and wept to see Zaina weeping every night, because every time she looked at me, she would cry out, you are nothing compared to Abbas. In every corner of the earth, one moon reigns supreme, but in Karbala there are two. Alas, how I wish I could abdicate and surrender myself before the worthy moon, buried under its dust.


Welcome back ladies and gentlemen for another big catastrophe down 400 points on the Dow. How's everybody doing? Good to see you Lawrence, Ken, great to see you, good to see you Rich, everybody.  Listen, I'm just telling you right now guys, this is what we train for, okay? This is reminding me of 2008 all over again, the financial crisis. It's a national, actually I'm sorry, it's not a national, it's a global, global news, it's all over the place, there is pandemonium everywhere, hysteria everywhere and it's making all these stocks just take off, you know what I mean?  Listen, if you're in any of these stocks that we traded and it went up as big as they did, you got lucky, you got lucky, then remember what we've taught, take the money and run, okay? You should have learned that with, who's the other stock we have, NNVC, how it did it, but this is, this is something that's going to pass, it's really going to pass, I think they're making a lot, you know, I know it's something serious, it's worse, I've been up since midnight last night doing my homework for you guys and you know when we're in a cyber group room, I'm always, and I'm working with Josh and we're talking back and forth, what to say, what not to say, how to look at it.   And like, listen, I'm going to tell you right now, and you're going to hear it here first, this is why you're a day trader, we're going to know when it's going to hit, the bottom's going to hit, okay, we've seen it, what you're seeing, it goes on with every single stock that we trade that we've trained what to do, and we'll find the bottom, and we'll know when the bottom is, so guys, I hope you got a lot of cash laying around, because this is going to be your opportunity to jump in, the economy is doing great in the US, everybody's got a job, everybody's doing great, this is all has to do with the coronavirus, once this thing gets smoke as cleared, it's going to be a biggest opportunity for you guys to make a lot of money, tell them to join the Cyber Trading University group, Michael, you know what, unfortunately, there's a lot of ignorant people out there, and you know what, they're like, ah, let me just come in the trading room, or just tell me over the phone, and they'd rather sit there and watch every financial station, but you know, at the end of the day, I tell everybody this, you've got to hang out with traders, okay, and successful ones, and you know, it's not just sitting and watching people and learning, you've got to be, you know, listen, this is the Super Bowl, okay, the reason how you got to the Super Bowl is because you're great at what you do, and you know what, going out there and just watching and listening to this room and that guy and this one, at the end of the day, you're going to miss the whole wave, and you know what, unfortunately, that's why you guys paid to be here, that's why you guys went out there, and you spent those hours in classroom, you did those coaching classes, you, you know, we took the time to sit there, when you didn't want to be there, because of what we do, so I'm not going to be here on a rant, you know, I'm just, I'm just excited, I'm just excited, you know, I got, I got a couple swing trades right now, I, you know, I got stuck in that, I bought that, that COCP overnight, I'm doing pretty well on that one, but you know, several thousand shares of that one, I got a couple of, got a couple of shorts going on right now, some big brand name stocks, unfortunately, I'm really ticked off by myself, that the one I got did not go up 70% of $70, it's the only, this is the only thing that pisses me off more than anything, out of all the stocks, look at, look at this watch list, 140, 74%, 146%, 113%, look at this list, it's on and on and on, it's just unheard of, it's just awesome, all right, anyway, let's go, my list is bigger than it was yesterday, it isn't even ridiculous, do guys, get ready to, I'm going to put this, I'm going to put this on the list, let's go through, I can't even talk about yesterday, because everything that moved yesterday is moving again today, so let's look at someone, we got DYNT, okay, how's that working out for us, look at that move right there, $1.50, they went to $5 already, up 240, 220%, now let me just make a point right here, there's the reason why here at Cybertrain University, you know, we have multiple platforms, training platforms, people always ask me, why do you use this one, why do you have eSignal, why do you have TradeStation, why do you have Orbis, why do you have Benzinga, because you know what, some of these systems don't really capture all the big winners, but here's another big winner, it's not even on the TradeStation, that's why I had to go find someone else, 241%, $1.50, it started 7 o'clock this morning, look where it is, it hit a high, it's 5, okay, another big winner, let's go down that list, A-H-P-I, now you know what, everyone always asks me this question, they're like, how do you know how much tires are going to go, when's it going to, you know, who's buying it, remember one thing, what makes Cybertrain University so popular, and what makes us so unique more than anyone in the industry, is because we teach you how to trade on level 3 and level 4, and it's so incredible that there's so many people out there, that's why next week by the way, I'm going to be on Nasdaq again, I can't give up that gig, you know, but the thing is, that is what makes us more unique than anyone else, so go out there, slap all the indicators you want, all the Fibonacci's you want, let me know how that works out for you, and you know, and then you'll end up coming back and realizing it all starts here, here's another big winner, I mean look at this, ALT, I was talking to Josh about this earlier, holy crap, remember ALT, look at this one, two dollars to five dollars, you know, they're all moving guys, they're all moving, I know a lot of you guys, a lot of you traders trade this morning, pretty much early, TBIB, another one right up here, look at this one, wearing from a buck 40 up to 220, I mean this system can't even update fast enough, what else we got, T-R-I-L, trial, that one we went from 50 cents to four dollars, look at that, she's up again right now, she's up, she's up back to back up to five, another one that's moving, Lake, you know this is a funny story, I was talking to Josh just early about Lake, he says you know when I came to Cybertrain University five years ago, this is what sold me, he goes, I was here my second day on the job and when I saw you trade Lake, you know it was like that was unheard of, this was the, I think we said it was the Ebola stock, this one went from like $3 to $45 in like three days, anyway Lake, another one, look at this thing, it was up at $36 in pre-market, I mean it's back and down right now but listen, they closed that 19 for crying out loud, that one moving, what else we got, we got VXRT, that one you could see it, dollar to $3, that one had to $3.90, that one's all over the place, what else, I can't even write these down fast enough, OPGN, it's another one we've been trading, another little cheapie right there was as high as $4 to close that $2.20 yesterday, that's another one we're gonna watch, where am I up to? I'm only half way there, crying out loud. IBIO, another one right there, this system came update fast enough. IBIO, there's another one right there. Stock closed at $0.80, it was up to $2.20. APT, can't forget about APT, stocks at $41, look at this, this is the stock probably, this is probably one of the real ones out of them all, $41 guys, this, look at this thing, it gapped up huge from yesterday, I can't even do the, yeah three days, look at that, so look at this thing, after hours it closed at $25, it hit $45. AIM, another one, up to $250, closed at what, $1.70 yesterday? It was at AIM, I'm almost there. And NBC, can't remember if I can forget about that one, that was one of the ones that started the whole thing. $4 to $18, it backed right off, it's at $10, that was moving pretty nicely. Now, what else we got? C-O-R-V is the other one, right? So this is the one that you guys were trading earlier this morning, another cheap one, look at this one, beautiful Fausto flags, everywhere, everywhere, be gorgeous, gapped up, you know what, the stock you could see took a big hit, you know what, another one right there. So anyway, now let's talk about, let's talk about what everyone else is really concerned about, listen, look at, nobody's talking about earnings by the way, by the way, right? Nobody's talking about the coronavirus. Look at big, look at big, big is getting crushed, big lots, down to $15, you know what? It's just, this stock was $30, not too long ago, it looks like it just broke a yearly low. Wai-fair, holy crap, did you guys check Wai-Fair lately? Here's $130 stock, great company, unbelievable, down to $57, okay? Everything is getting crushed right there. Listen, I'm keeping my eye on, this is what, this is our game plan, right? So a lot of you guys, this is how you become a very good day trader, and this is how people blow up their accounts, all right? They're like, oh, maybe it's the opportunity now if they need to buy, maybe it's the opportunity, oh, that's 500 points now. So this is our opportunity to make that go buy Apple, oh, I could buy Apple, I could buy Apple now, maybe it means to buy about $270, go get the hell out of here, all right? You know what? Not that it's a bad company, we all know it's the greatest company out there, but why would I risk $270?  If Apple was at right now 50% at 320, that means Apple will be at 150. You know what? Maybe I would be interested at that, but even at $150, you know what? Their stocks down 50%, you know, like for example, yesterday, they gotta get out of it, but the Norwegian cruise lines, those things getting crushed, crushed it down half in value. All those companies that you like, damn, I can't believe stocks are that high. All these stocks are the ones you wanna keep an eye on.  I've been affected by Hurricane Sandy.  But like, people are like, well, how do you profit from Hurricane Sandy? Well, remember, Hurricane Sandy, Home Depot crushed it. You know, the generated companies crushed it. Now listen, what's crushing it right now? Listen, you think it's just the corona stocks? Listen, now they're telling on TV, you gotta listen to what they're talking about on TV. Oh, now they're saying, what's the big thing? Clorax wipes, you know? Everybody's buying Clorax wipes. Everybody's got sanitizers. That is gonna be the new norm. Now things gonna trickle down into, you know, into items and those companies, you think it's just a masks, 3M, and it's not even doing anything. It's an MMM, I think it's an MM, no, it's not, it's MMM, right? I think it's the 3M, yeah. So M that makes the masks, it's not even doing anything. It's not even doing anything. It's the company that makes the mask that you need, the surgical masks. But the thing is this, it's gonna trickle down to other stocks. So let's not worry about too much about these corona stocks, pharmaceuticals, there's gonna be other things that are gonna be moving also. So remember, so think about this for a second. You see something, you say something, all right? This is why we're part of Cybertree University. We are a team. This is not the Fausto show.  I'm not gonna put out YouTube videos and say, hey, I made $20,000 today because that does not make you money, guys. Remember that, what makes us money is that how we were trained. You tell the points that you're up, you don't brag how much money you make because we wanted to discourage all the, you know, all the new traders out there. You're just happy to be here and you should be fortunate, right? It's not, and that's what we're looking for.  Cause it looks like we're gonna be like, we're gonna be like this for a while.  It's Friday, nobody wants to hold the stock over the weekend, okay? Cause this can get a lot worse and I can see this being one of the, a huge, huge move going into the, going into the close.  Let's have some fun, let's make some money. Great talking to you. So excited about this morning's meeting and we'll pick up, we're gonna start commentating in about 15 minutes and then we'll, I'm looking forward to the 2.30 meeting this afternoon and how we're gonna lead off. And then before we go, everybody, one last thing, tomorrow I am going to be doing an exclusive event with Steve Bigelow on Candlesticks. So if you haven't registered, register already, we'll send another bulk email on it. I always look, I love going on, I'm always invited to do these multi-speaking events. It's just more convenient, especially doing it on a Saturday, so I don't take off work, but it's gonna be a really big event tomorrow. So if you haven't done it, I think this is the best time for you guys to go to these multi-speaker events because you get to hear what the experts are all saying and how they're trading, if it's how an options trader's thinking or whatever else. Remember, personally, some of the greatest traders are really doing this. A lot of them don't need to be on TV all the time because listen, for me to go out and get on TV and do that, I'm gonna lose a half a day or full day of work.  So don't forget to be there. All right, guys, so good luck today, happy trading and we'll see you, we're gonna start trading a little bit if you haven't done it already. Good luck, everyone.


The study aimed to develop a systematic synthesis of systematic reviews on the health impacts of climate change by analyzing study characteristics, climate impacts, health outcomes, and key findings. The authors conducted an overview of existing systematic reviews and registered their review in Prospero. They included 94 systematic reviews that explored at least one health impact of climate change and used a modified version of a measurement tool to assess systematic reviews to Amstar II, to assess the quality of studies. The results showed that most systematic reviews suggested a deleterious impact of climate change on multiple adverse health outcomes, although the majority also called for more research. The study provides a comprehensive higher order summary of research on health impacts of climate change and highlights the need for future research to explore potential explanations between these associations to propose adaptation and mitigation strategies and include broader socio-psychological health impacts of climate change. This article was authored by Holly O. Whitman, Andrea C. Trico, Ruth Engibou, and others. We are article.tv, links in the description below.


Earlier measurements of the CMB indicated that it was homogeneous. That would be a problem, because if it were 100% homogeneous, the resulting universe would be 100% homogeneous, and it isn't. But our measurement technologies have improved dramatically over the past half century. The Planck satellite measurements detected small amounts of temperature deviation, called anisotropy, meaning different in different directions. The image uses color to show variations from the average with blue for minus 200 millionths of a degree through green and yellow to red, which represents plus 200 millionths of a degree. That temperature deviation comes to one part in 100,000. These temperature deviations come from small mass density deviations in the plasma at the time of decoupling. For example, suppose we had a small mass density excess in this region. Light from this region would be gravitationally redshifted. These mass density deviations would be the same magnitude as the temperature deviations, one in 100,000. It is also important to note that these anisotropies have structure. We see large structures, small, even tiny structures, and giant structures. We even see structures within structures at every scale. In other words, they're quite fractal. These small-scale anisotropies in the CMB are what led to the large-scale structures such as galaxy clusters, filaments, and voids that we see today. For example, a very tiny spot of red on the surface of last scattering, representing a small decrease in mass density in that region, will have expanded 1,100 times to the size of the coma cluster today. The fact that there is a cosmic microwave background with all these characteristics is one of the most important pieces of evidence we have that verifies and validates our current Big Bang model of the universe.


Hello everybody and welcome to commissioners corner. I am Martin Laracuic of the Burlington School Board I represent Ward 4, which is the neighborhood that includes the JJ Flynn School and we've been on kind of a long hiatus a couple years. It's been a couple years since I've been in this seat So it feels good to be back Let's see One of the reasons that we were on a hiatus as you all know is that we have been experiencing a pandemic so we that happened what March of 2020 and we immediately kind of closed down our Commissioners corner at the time and then of course in the fall of 2020 Our high school was closed down due to PCB Contamination so that was just a huge shock to the system our students had to leave our teachers and staff had to leave The high school and our BTC students needed to find a home So we've been obviously dealing with a lot between the pandemic pandemic and the closure of our tech center in our high school There's been a lot going on so in the interim as many of you know We got support from the governor and our superintendent led the charge to move our high school into the former Macy's building we now call it downtown BHS and our tech center has been able to find locations around the city and around The county to house their program. So it's been a heavy lift but I feel as though it's been very positive thus far and We have some more heavy lifts coming in our near future that that I will be talking about a little bit today but really today is a focus on New commissioners so this today this commissioners corner and then the the next one as well We'll be an opportunity for us to meet some of our new commissioners that were just elected this past March So this evening. I'm really happy to welcome our new commissioner from Ward 5 Lucia Campriolo, and we are just gonna have a conversation this evening Awesome. Well, thank you so much Martin. It's really nice to be here This is my first time here at the commissioners corner and I look forward to joining upcoming conversations as well Well, welcome. I'm really happy you're here, and I look forward to speaking with you. We've only met a few times we've had one meeting together and You know, this is just gonna be really great for me as well as the public. So yay very excited I thought I would just start by getting a little bit of a bio a little bit of what your story is if you could Just tell us who you are where you come from what you're up to that would be great. Yeah, absolutely Thanks for the question. So I live in Burlington South End And as you mentioned I'm representing Ward 5 residents on the school board, which includes the Champlain Elementary School as its physical School building in in the ward. I My husband Joe and I are parents to two young children My older daughter Angeline is finishing up second grade in Miss Hannah Brody's class at Champlain Elementary School And my younger daughter Sophia will enter kindergarten This coming fall. In fact, we've got kindergarten orientation on Wednesday, which we're all looking forward to And so yeah, so that's who we are just as a family for fun We spend as much time as possible outdoors, which I know many families with young children Are prone to do but especially especially really have taken advantage of all that Burlington has to offer During these past two years when we have felt safest outside So that includes everything from enjoying the bike path visiting, you know, one of many Burlington beaches Biking to lake monster games skiing paddleboarding right now soccer and t-ball are keeping us most busy on the weekends Which is a good time and then professionally I'm a senior leader at let's grow kids, which is and statewide organization leading a campaign to solve Vermont's child care crisis And then lastly, I would just offer that personally I really enjoy Supporting community work and I do that through a number of volunteer capacities both with local organizations like the school district as well as with statewide organizations Wonderful. Thank you so much. I I love that professionally you're sort of you have these bookends of childcare and you know pre-k early ed and then You know throughout this whole K through 12 district and then you know the high school as well So you really cover a lot of ground in terms of Child development and education. So that's wonderful. Thank you my next question given that I started the show this evening mentioning some of the Challenges that we've had the last few years and those are just a few because there are others that are happening nationwide throughout the state and You know, I could go on but given these challenges I'm just wondering what made you want to run for school board Yeah, absolutely. Well, I think you highlighted kind of one of the things that drives me most Which is that I really see education as the cornerstone of a healthy community I see that in my work daily as an advocate for quality and equity within Vermont's zero to five child care system And I largely see the role as school board commissioner as it as a continuation in some ways of that work as an advocate for Again quality and equity in our educational system as a parent with young children who are at the very start of their public school Careers, I'm excited to represent the views of parents like myself who are entering the school system And really looking forward to joining the organization at what feels like an inflection point Both with increasing stability as kind of a foundation that we are fortunate to be moving forward upon And then also with as you mentioned a lot of challenges and opportunities on the near horizon So looking forward to joining what feels like a really solid team that works well together Particularly well at so far navigating what have been some extraordinarily challenging circumstances in the last couple years Absolutely. Absolutely. Well, we're very happy to have you Did you want to talk? I think you're active in the NPA in your ward. Yeah Yeah, absolutely. Thank you. So yeah I have served as the as a steering committee member for the neighborhood planning assembly in Ward 5 for a couple of years In fact, it was through the NPA that I had the good fortune to meet and grow close with Mike Fischer Who held the role of Ward 5 school board commissioner prior to my election? And so I've really enjoyed that work as both an introduction to my immediate community and also as an opportunity to connect More directly with the city of Burlington So it's been it's been really good to get to know neighbors and And I think just have a closer understanding of all of the many moving parts that You know that make a city work and that make a community vibrant. Excellent. Thank you so much so As you take on the work of the school board as one of the commissioners I'm wondering what you would like to most focus on what you plan to really Dig in to yeah, thank you Well, I think um, you know, I think everybody is really familiar with our current BHS BTC project I know you've been working intimately on that project for a number of years now I am incredibly excited to participate in upcoming conversations. We do have with you know We made a recent decision just at the end of last month. We made the decision to pursue one of five conceptual designs It's an excellent choice It is the right choice for the district and I'm excited to throw my energy and attention into moving that conversation forward We know that in November we'll have a bond vote and that we've got a lot of work to do between now and then to support our Superintendent to develop a financing plan for that project and to support the community engagement that we intend to do in the coming months So that folks feel as energized as we all feel and also that they have an opportunity to express You know, there are questions any concerns they may have And you know ways they'd like to be engaged and help move the conversation forward So I'm most excited to participate in those conversations and And it's a it's a good body of work between now and November and then of course after November as well Yeah, yeah, it's a heavy lift, but it's definitely as you said It's it's going to take the whole community to come together on this one I do want to remind folks that this is a call-in show and That you are welcome to call in and ask a question of Lucia or ask a question of me or or you know, maybe you have something that you just want to share But I do feel free to call in And I don't know if we've got the number available for folks to call but I'm sure you can find it online if it's not readily available to you So my next question for Lucia is what do you like most about the Burlington School District? I know it's early days sort of for your family in the district in terms of Your children being fairly young, but what what so far has really stood out for you Yeah, I mean, I think for me the overall guiding priority of reducing disparities and really closing the achievement gap across all of our student groups is In incredibly empowering and inspiring. It's definitely what I like most I think that it helps us it helps give shape to all of the work that we do together as a team With an eye toward ensuring that every student can be as successful as possible and fulfill their full potential So I like that we name that as a priority and really as a guidepost And that all that we do as a district and as a community drives toward those Those two goals so that feels really exciting and yeah, it's funny because we are so new To the school system and and also the majority of our time in the school system has been during COVID So my daughter Angeline was in kindergarten. She entered kindergarten in the fall of 19 and then You know had her last day gosh I think on the 15th or 16th of March and so otherwise we've really experienced the school system During COVID so we are really looking forward to hopefully entering the next chapter of our recovery and our experience in the school system outside of or or beyond kind of this most immediate or Most immediate several phases of COVID To really embrace all that all that the district has to offer because what I've learned even just in the last Handful of weeks since being elected is just how enormous the district is and how how much opportunity there is to really engage And plug in and be a part of the community Wow, that's great. I think I just want to take a quick second while I have this opportunity You mentioned closing the achievement gap or closing the opportunity gap as some folks like to call it and Really reducing disparities and I did think that that might be a nice moment to mention That the legislature has been hard at work of late working toward Making some changes to how You know education funds work in the state specifically around student weights, which is money That's allotted to different groups of students in this particular case students who live in rural communities students who live in poverty and also English language learners and Thanks to the both the house and the Senate S287 has been passed and We're likely to see a shift in terms of how You know money is distributed to to our to our district to the districts around us and Hopefully we will see some writing of writings of some historical wrongs that have had a negative impact on our district so I I'm really excited and hopeful that Implementing the weights as they were determined to to or they should be in the study of 2019 I'm really hopeful that that's going to change the landscape for us and that we will be able to really deliver Some some great student outcomes in the next couple of years. Yeah, so yeah, I did just want to bring that up Thanks. Well, and that's a great moment for me to acknowledge your leadership in this conversation and leadership of the coalition that you've been working in partnership With so many school board commissioners across the state as well as superintendents So thank you for that and and also thank you to our state and local officials for keeping this conversation moving in the right direction It's been a lot of hard work and I think a true testament to the power of advocacy. So well done so true so true Yeah, the coalition for Vermont student equity was was huge and I it was good for me just because having Worked in education for the last 30 years and having worked in various districts around the state I experienced it firsthand I saw some of the inequities and so I was able to speak to that and I think That was helpful in getting folks to understand that it's It's not the same in this district versus that district. There are some real Differences so that that was good. That was that was helpful Let's see you talked a little bit about what you like most about the Burlington school district. What are Do you think what are the district's biggest challenges and how do you think you can help? That's a big question And certainly as someone who's very new to the conversation I do have a lot to learn and so I want to acknowledge that I am consuming a Lot of information and really just joining so many conversations that are already in progress I think the most immediate challenge that I see for us is in Supporting the development of the financing plan for our bond vote to be successful in November and so Really we know that we have an opportunity to bring something You know fiscally responsible and palatable to the taxpayers and that's going to involve partnership from our state and federal partners Certainly we have an idea about Introducing some private philanthropy, but we really need our state and federal partners to step up as well so that So that we can be successful in November. We have to move this conversation forward. We've got to be successful with a bond vote And I think that's the that that's what's on all of our minds in this moment. Absolutely So true so true And with that in mind You brought up the bond vote. You brought up the challenge of the tech center in the high school So it seems like a good Opportunity to talk about this call to action I think you said CTA or you call to see I love you When you do that all right CTA call to action Which is something that I think we want to do in our North Avenue news Articles, but as well when we're sitting here So it's a great opportunity for me to bring up at least two that I can think of and you might have some more as well Lucia One being really asking the citizens of Burlington the folks who live in our community and frankly It would behoove everyone in the state to do this to reach out to the legislature reach out to the governor and Ask for money put aside for PCB remediation There as you know every school in the state at some point is going to be tested for PCBs We don't know what we're going to uncover But it's likely that there will be schools that will have PCB levels over the threshold that has been set by the state So there will be cleanup that is needed. There will be remediation that's needed So it's important that we have that money set aside. I believe the latest figure is somewhere around 41 million dollars that will be possibly needed for for cleanup and remediation. So Folks if you can you know reach out to your legislature your legislators Talk to the governor and and really stress the importance of putting money aside for PCB remediation In that same vein It is imperative that we all speak up to the folks the the elected officials in Montpelier and ask about school Construction aid I believe one of the only states in the country that does not have school construction aid as part of our you know budget line item, so it's it's critical that we do that because Vermont is full of buildings that are about 50 years old 50 60 70 plus years old and It is time for many of them to be rebuilt or at least at the very least renovated in some form or fashion So those two those are two biggies that I wanted to bring up construction aid and PCB remediation I really I know there are folks out there who are you know, how can I help? What can I do? Those are two things that are really really critical this juncture Did you have any other calls to action that you wanted to mention? Sure? I love I love the CTA That's the let's grow kids in me for sure We live in the land of calls to action and so I love a good CTA at the end or or really beginning middle any part of the conversation However, best we can activate especially Berlin Tonians on our behalf. It's a good move So I think what I would just add to that which is really kind of tethered to what you described already is for folks To just keep an eye and an ear out on the different ways they'll be invited to engage in the conversation around BHS BTC over the next coming months Leading up to November but then beyond November as well and I think you know The onus is on us as you know and as you do real well as commissioners to bring the conversation out into our community And I know that's a focus and an interest of many of us And so I look forward to participating in that along the way as well But to the extent that you're receiving or consuming information through this platform through front porch forum through other means and and modes of communication that are delivered to you Do keep an eye and ear out for those engagement opportunities. We're really serious about public input And I think the more public input that we're able to receive the more the more the project will meet the community's needs So we're excited about that absolutely 100% So now I think we can pivot a little bit I have a couple of things that I wanted to mention, but I thought I would give you an opportunity to Ask me any questions that you might have well that is such a luxury Of course the first question that comes to mind given that you have been serving in this capacity for a number of years Now is what advice or guidance you might have to someone like me who's brand new to the conversation I don't know if it's something you wish you knew when you started or Something that you've been so interested to learn or just general advice guidance. I welcome. Okay. Wow. Thank you Yeah, and I wanted to just share some appreciation with you It's very refreshing how open you are to learning and how you are quick to acknowledge That you have learning to do and that's much appreciated because that's not always the case and yeah, it's really refreshing. Thank you I would just say One of the hardest things about being on the school board Has to do with restraint and this could be with any board, but I'm speaking to my experience on the school board There's a lot of restraint and when you're in a meeting as you know, there's not a lot of back and forth with the public It's mostly just we're talking and then during public comment the the public speaks We do have the opportunity to have a board reflection, but it's really not like a back-and-forth conversation so there is Definitely some restraint and there's a lot of listening we do a lot of listening to our other fellow commissioners To the public and then also to the superintendent and members of his cabinet who show up to meetings So that's that's a biggie. I think the other one is just just has to do with You know, you want to jump in and you want to get your hands dirty and you want to get to work And yet being on a board sometimes means, you know, not acting As you know, I I I wrote an article in the North Avenue news and I've spoken a lot about this But really our job is more in terms of governance. We're trustees, right? We're not operational So our focus really is on hiring and evaluating the superintendent overseeing the budget creating a mission and a vision for the school district as well as Supporting the superintendent and helping to set policy. So all of these sort of like high-level Activities and attitudes that aren't necessarily, you know in the weeds all the time That's I guess those are reflections that I would have on the position Yeah, thank you answer your question. It does and it's so helpful I have been reflecting a lot again just in the first handful of weeks Just about about what it means to navigate a new organization and a new group of people and how to work effectively together And so I appreciate kind of your pointers in that space. It's good good advice. Thank you Yes, you're absolutely welcome, and I'm sure you're gonna have some advice for me, too So in the not too distant future Again, I just wanted to welcome folks to call in if they wanted to call and speak to me or to Lucia this evening the phones have been quiet, which is not a bad thing But we're you know here and would welcome a phone call if anyone wants to call in I did want to mention as we're kind of Starting to wrap up a little bit here that last week was an important week in this school district it was teacher appreciation week and You know, you can't open a Magazine or a new show without hearing about the great Resignation and folks leaving various careers either retiring early or quitting And then of course the teaching profession is really Is in the spotlight a lot of teachers are sharing Sort of dissatisfaction with with their jobs at this at this juncture So I just think personally it's just a great opportunity to acknowledge our amazing Educators in the Burlington school district. We have some fantastic teachers and support staff and I just you know, I'm so grateful along with everyone else on the board so grateful with everything that they do and it's just happy to take a moment to say thank you and I hope that You stay with us and Continue to do the great work that you do I don't know if you want to have anything to add. No, I'm so glad that you brought that up And it is so important to take a moment to recognize and participate in this national teacher appreciation Time but also to recognize that especially for those of us with parents But really you don't even need to have children to be able to appreciate appreciate our educators But I can't imagine what my life would have been like without the support from our teaching staff especially within The Champlain elementary school where I'm most intimately familiar as a parent and of course caregivers and educators, you know beginning at birth and beyond K-12. It's really important work and We're all better for we're better people because of them And so thank you to all of our teachers and especially the staff at Berlin as part of Burlington school district. Yeah Yeah, absolutely also Friday someone pointed out to me that Friday was food service employee day which is just again an opportunity to Put shine the spotlight on some folks who are often very much behind the scenes, but doing incredibly important work Feeding our kids nourishing our kids It's just huge and I think it's a hard job and especially when we pivoted to You know online learning there for a while our food service team was just brilliant bagging food creating to go meals for students and then Delivering them and setting up various spots throughout the city for for folks to come and get and get their meals Just a big shout-out to to all of those folks as well Yeah, so I think we only have a couple of minutes But is there anything any last thoughts that you have or Anything else that you would like to share or ask me as we start wrapping up Gosh, I feel like I should have some some questions prepared. I should have thought about that a little bit more This has been really fun. I'm looking forward to well actually I will mention just because there are three other brand-new school board commissioners as well who are elected in March and I am especially excited to be joining them as a cohort of new board members They're four of us on a board of 12 who are brand new as of March And I think what's especially exciting about my three new colleagues our three new colleagues is that they're former Students of the Burlington school district and so we'll bring with them a lived experience and a fresh perspective on what it's been like to move through the Burlington school district as students and Their families experience moving through the district So we really have a pretty incredible opportunity to draw in those perspectives and that experience Throughout all of our work and including our BHS BTC project with some real very recent Experience and perspectives as Burlington high school students. It's quite incredible that they are stepping up in this capacity to serve their community and And I'm excited to excited to know them and to be working with them. Yeah, I just want to echo I think you know these three Former students are just absolute superstars. I remember a keyless in particular He graduated around the same time as my son and he was just a student that was kind of everywhere I would be at a play there. He was a go-to-a-concert there He was involved in so many things. So I was really pleased to see his name on The when we went to vote have his name on the ballot. That was that was absolutely brilliant So I guess you know in in conclusion as we're wrapping up today I want to highlight one more time The heavy lift that we have ahead of us I want to thank the folks who have been showing up at our board meetings and sharing their views They I may not always agree with them, but I really respect folks who take the time to show up and to give us feedback and I think we're gonna we're gonna need more of that and I Hope that folks can really rally together and either show up to our board meetings And if you can't make it in person, you can always zoom in that is something that we're offering and I also hope that if folks can't do that that they either Show up to an MPA because we're almost always presenting at MPAs as you know or at the very least Send us an email or try to You know reach out in that regard virtually So yeah, do you have any last thoughts? No, absolutely. This has been really fun. I appreciate the conversation with you It's another fun way to get to know you and I'm grateful for the opportunity to serve Thank you, Lucia. It's been great having you and as I said, I really respect your Your openness and willingness to learn I look forward to Bringing on Faiza Akilis and Saja in the next couple of months. I hope that they will be able to show up and I'll introduce them as I did with you Lucia and thanks everyone for for tuning in really really appreciate it. It's been fun. Great. Thanks