What's up everybody welcome back to the channel you guys just day in the life This is literally day in the life I consult clients a lot of roasted agents a lot of local business owners a lot of people that are trying to target a specific area They have a certain product. They have a certain niche certain service, right? That's why ads I've been I've been just passionate about Facebook ads Instagram ads for the past several years now, right since about 2016 2017 ish Then got really good at it. I'm like man just focus on that I started just really gaining an understanding of the power of just that Simple video content over social media whether it's YouTube in this case. I thought I I I've done a lot of Facebook ads Taught a lot of Facebook ads Instagram ads and and and that's literally what I've consulted Small business owners on you guys since about 2017 2017, right? Coaching clients bringing on people where I'm just educating teaching them, right? And and that's what makes up the hundreds of videos that you see her on YouTube. This is another day in the life I always just would teach Don't go out there and just try to Create something don't think you got to create this new video for your business No, man, just document document what the hell you're doing share with the world share with the public share with your local area That's why I'm big on ads because if you're gonna do a video whether I'm I'm huge on doing it on cell phones Simple video you guys that's that I either have on this YouTube channel videos like this where I'm tutorial, right? Today's gonna be tutorial today's gonna be day in the life of Again after speaking to thousands of thousands of small business owners people that are trying to get something online, right? I truly believe yes as you have all your social media platforms locked and loaded I Truly believe at the end of the day you need to just focus on a couple like if any one, right? One two, maybe in this case with me It's been Facebook ads and YouTube you're catching this video on YouTube Most likely you're catching this video through through maybe an email campaign that I have going out, right? If you're into Facebook ads, make sure you click on the link in the description FB ads for beginners comm simple cheat sheet that I That I teach a lot of this on right simple PDF that you can really learn a lot these basic custom audiences today We're gonna be we're gonna be setting up our Facebook business manager So after speaking to thousands of local business owners on this topic topic you guys I'm just a believer that you should focus on a couple platforms, right?  I'm still not fancy, but do you know how much revenue this channel has brought me? I'm not in sponsorships not even in affiliates none of that just through simple coaching I brought on so many new friends so many new clients where I simply taught them Facebook ads and landing pages, right? Here I'll do I I truly believe those are the two skills that one needs Learn how to run traffic learn how to run paid traffic, right?   You're thinking you need to Instagram You're thinking you need a Facebook story.    Okay, learn how to run paid ads and today I'm going to take it to the basics of setting up the platform Okay sudden and this is what you're gonna you're gonna use To really make sure you're locked and loaded to scale Facebook ads and Instagram ads. Okay, so so if you have any type of business I'm saying man, it doesn't take organically if you have any type of local business It doesn't take organically it takes you learning two basic skills number one run paid ads, okay? Pick your damn platform, but I truly believe it's it's easy on Facebook. It's super easy on Facebook I don't care what business you have freakin learn how to run a damn ad on Facebook, right? Slash Instagram same thing. So as you run that out on Facebook, it also runs on Instagram, right? So so learn that and then learn the back end learn the back end So when I see your ad on Facebook most people that I speak to yeah, David I ran an ad yeah, David I captured a few leads, but it's like dude 100% of you guys stop there You never think of the back end the back end is okay after I capture the lead I now need to stay in front of them. I now need I now have their email I now have their contact information. I need to make sure that I have emails in place That are that are optimized emails in place that are either set to get that person a schedule appointment with me Or maybe persuading that person on my new email list to buy something, right? Whatever your objective may be in business. It has to be freakin one of those Right. We're trying to generate generate revenue.  They're all across the country You're not even doing business with none of these people like at all like you're farming La Jolla like and that's a very specific area Right. It's like dude. That's why you learn how to run paid ads to that area number one And then when they click they got to go to some type of page They got to go to some type of landing page where you can capture their their name and email But you have to be good at the offer the offer is what it takes normally you got to have an offer And so I do a lot of that on this channel you guys I do a lot of that on this channel that that's the back end That's your that's number two skill knowing sells funnels knowing landing pages knowing these different these basic Tactics that capture the lead on the internet. Don't just post a website dude We're at 2024 and beyond if I'm clicking you better be taking me to some type of landing page where there's an enticing offer That's gonna make me give up my name and email bottom line and at the end of the day those who own the most name and emails When that's the asset in today's game you guys is is the damn email the email But again at the same time there has to be some type of offer some type of ethical offer That's gonna get people to opt in so so here's what we're gonna do today you guys take notes This is gonna be a good freaking video for any local business owner for any business owner That's trying to try to scale through Facebook ads through paid traffic Facebook ads Instagram ads you're gonna want to do this first right don't run another ad turn off all your damn ads If you think you're getting little clicks and this and that dude turn it all off.  So so take note share this video This is gonna be a good one and let's get started Okay, this is the very first thing you guys want to do.   That's what you want to do So here on Mike on my PC I can just right click right right here at the top in the in the blue in the blue bookmark bar up here Right, I can right click I come down here and I click on add folder and this folder. I'm gonna name it FB business manager Okay, that's number one create a folder create a bookmark folder. Okay save that perfect now now I'm in business Okay, that's that folder is gonna be right here at the top Now all I'm gonna do is come up here to Facebook and I'm gonna come back to the news feed to the home and on the left I'm gonna click on ads manager Okay, click on ads manager. That's gonna bring me back here to my now No, it may if you don't have this set up the right way you guys you want to you want to do the right way and go go To go to just open up a whole new browser and go to business. Let's do this I'm gonna go to Google Business dot Facebook dot com. That's where you really want to start. Okay Facebook dot business dot com Set this up the right way again after speaking to thousands and thousands and thousands of people on this topic since 2017 all day every day every hour you want to book a call. Let's book a call. Let's strategize Let me give you some some basic tips that I know you're missing that you can really really maximize Profit wise right by simply running Facebook ads running Facebook ads running Instagram ads driving to a landing page Capturing the lead and building a relationship on the back end the via email marketing via email automation That's the cartridge link you've seen in in my Description down below right the 14-day trial with cartridge. That's your landing pages your email automation and your online calendar Right, but but here we want to set this up the right way business dot Facebook comm start there start there Okay, now mine's already all set up. So that's why it's gonna take me straight in but it should take you it should take you to To either this part and all you want to do here is come down Hit the three lines and go to business settings if you do end up anywhere back here Hit the three lines at the top and come to business settings. This is where we want to be okay This is where we want to be Right by default by default we have this bottom account right this bottom account We all have so as you click on the drop down in the top left Let's do that again as we click on the drop down in the top left these you're gonna see whatever name So so again if you want to if you do this the right way business dot Facebook Facebook comm You should have seen different accounts that you could have clicked on or or you didn't create have any account If you didn't have any account, then you would have went to the setup process now you would be here, okay as You clicked on business dot Facebook comm if it brought you to a couple different accounts just use one of them No, no big deal. We can change that we're gonna change the name We're gonna change all that just just choose one of the one of the business accounts And then once you choose one it's gonna bring you straight here, right? And you'll see that name here in the drop down, which we'll be able to change Right here, right? So I have three different business accounts right here And then at the bottom by default we all have we all have this account So whenever I speak to somebody on this on this topic and I ask them Hey, have you ran Facebook ads? Are you targeting your avatar? Are you targeting your your local area where you're doing business, right?  You're probably only specializing in certain dentistry practices So you have an avatar. That's my point is that we all have an avatar You're in business. You have an avatar.  And that's organic So I guess that's what that's what most are shooting for long term to build that personal brand But at the same time, okay, that's cool My whole thing is that at least take some of that video content and run a damn ad.  Like keep it.  So so that's why we all have an avatar you guys. We all have an avatar So whenever I talk to somebody they're like David. Yeah, I ran ads But chance starts from that bottom account and you don't want it By default this where you're running ads from so if you ever boosted a post or or even tried running an ad It it most likely came from this bottom account, right? What we want to do is we want to build out one of these top ones, right? So in this case, I named mine the five-step blueprint. This is the one. We're gonna be building out today, okay? This is the one. We're gonna be building out today. So so here it'll bring you straight here to the back end This is where you guys should be right where I would start is on pages This right here is what you want to add to your actual to your actual This right here is what you want to make sure you you add to your actual page here. So this business account This is the new name, right? The five-step blueprint This is the new name of the business account, right? So whether you have more down here or whatever Just use one of them. All we want to do is build out one of them Okay, let's focus on one of them forget about these other ones that you have here and definitely don't use the bottom account Okay, so so just this top one that's the one we're gonna be building out and right here is where you want to connect Your page so make sure that your business page is connected right here and all you're gonna do is click on the drop-down Click on add a page Type in that business page name and make sure you click the drop-down Okay, so as I click as I click on anything there is the drop-down, right? I want to make sure I click on the drop-down and and add and add that page Okay, and then once you add the page then you're gonna assign people You're gonna assign people and you're gonna make sure that you give yourself full control, right? You want you want to make sure that you're your full control you select all we have them all over here to the left Sorry guys, I've been on coaching calls all freaking day And just want to make sure that you give yourself all full control and then assign okay, so you should see your name right here at the bot in the middle That's what you want to make sure you see your name down here Right and and and that right there you have full control of everything. Okay, so Full control the page in this in this particular case, okay So make sure you assign yourself to to the pages very very important. Okay, so now We still haven't booked actually know what from pages from pages This is gonna be this is gonna be our first bookmark So all you're gonna do is hit the star in the in the top right hand corner You should see a star or save your bookmark. However you save it, right? But this is what's very very important the name we're going for the name and We're going to put it in our new folder, which is FB business manager. Okay FB business manager That's gonna be the the new folder of of that of that bookmark name Okay, and this is with this one even though it's we're bookmarking and at pages In fact now let's name it at business settings. I've always always I've always had here you guys again We're setting up our Facebook business manager and at the end of it There's only seven buttons You're ever gonna click on when it comes to running Facebook ads and running Instagram ads These are the seven. Okay, that's what we're gonna be putting in the in the bookmark folder are these seven Okay, this is one of seven right here Business settings. Let's leave it at business settings. Okay, so now we got now We got our our folder right here in the top right and we have our first bookmark first bookmark. Okay, we got six more Our next one is gonna go the next one is gonna be ad accounts Ad accounts all we're gonna do you guys work our way down the left-hand side ad accounts is very very important So all you're gonna do here is click on the blue button and click on ad I already have a bunch of ad accounts already set up But but here you'll see you can click on add add an account or add a new account Let me see what the bottom says. Yeah, I have this freaking thing blocking But but I don't remember the third one says down here, but all you're doing is creating a new account So I don't know if I forgot if this third one Let me do something real quick There it is there you guys. Yes, it is gonna be create a new account Make sure you click on that create a new account and once we click on a new account you guys Here's the whole consistency of what we're doing here Okay, the whole consistency is I already have I already have in fact I have four ad accounts set up you can see right behind in fact Let me just let me just cancel this out real quick These different four counts don't worry about all four of them, right? Just focus on one all you need is freaking one That's it this five that this this top one is is that one, right? So after I clicked on the blue one create a new ad account all you're gonna do is simply name it I named my TFs be right put it in my time zone the time zone doesn't really matter time zone really matters when ads start and stop That's all so it's whatever you can leave it at Los Angeles You can change it whatever and then and then for sure if you're in a different country Make sure you change it to your currency you click on next and that's it man And you'll have a new ad account right here the ad account is what's tied to the credit card Okay, so whenever you're running ads on Facebook whenever you're at running ads on on Instagram It's tied to this credit card Okay, and especially whenever you have an issue with your Facebook or Instagram ads and you reach out to Facebook They're gonna want to know what ad account it is, right? And that's the number you see here at the top this ad account number right here that you see at the top That's your ad account ID number. So what you want to do for sure is maybe make a note of that Maybe email it to yourself ad account number, you know in this case eight six eight eight seven, right? That number is your ad account ID number That's kind of the most important number that Facebook really wants to know no And again, this is if you need to reach out to them and you have issues with your account And normally the only time you'll have have issues with your account is if someone hacked your account If a if a if if they hit your credit card for for a random-ass number and you're like holy crap Well, why for that amount, right? And you have to reach out to them or if your account gets rejected or disabled Or in your ads keep getting rejected for whatever reason you have to reach out to them then Yeah, the ad account ad account ID number and this will be book number bookmark number two This page is important. This account number is important. So make sure you make note of that And you'll be and you'll be you'll be good to go Here what we're gonna do you guys hit the star on the top, right? Save this bookmark, but edit it which one do is edit it and this can be named add account Add account That's super super important. Put it in the right folder FB business manager click on done now We have two of seven two of seven locked and loaded, right? This is all about setting up our Facebook business manager the right way you guys There's only seven buttons in the entire freaking platform that you'll ever need a freaking click on when it comes to Skelling Facebook and Instagram ads. Okay. Keep it this simple. It's really this basic. It really really is And in here's our folder, right? So we're on bookmark number two. Now. Let's go on to number three Let's go on to number three. We're gonna work our way down the left-hand side. Oh, yeah First of all, make sure your Instagram account is connected right here, right? This is super important, right? And then that's why you guys those of you that have been posting every day on Instagram and Putting out video putting out rules, you know all the time every week and just and educating people, right? Those of you that are fired up and passionate about their business, right?   I'm telling you it's pointless That's what I'm really saying is that it's pointless when you can just simply target your audience Now if you're doing it just to do it and build a brand and have fun with it, then that's cool, too, right? But but I truly believe also that at the end of the day, there's only so much energy and so much time in a day where Most should focus, right? I try to put all my focus on putting this this content on YouTube and Facebook that's it, right and then everything else is just whatever because again You got to know where your avatar is like why create all this video content on your business when you're really just flattening against the wall To see what sticks that's not marketing, right?   It's like dude. How many people are really in that area? Yes out of your 9700 followers on on Instagram and your 4900 friends on Facebook. Okay, the first 200 are your friends and family After that don't tell me you know freaking thousands of these friends on Facebook. No, you don't know you don't You're requesting them. They're accepting you.  You're accepting them. Everyone's networking Everyone's trying to build a following when it's like dude, none of these people are even my avatar, right? So it's like it's pointless to me. That's why just do that video once a week or maybe do a yeah Do a video once a week and it's like shit running out on it. Get to the point, right? Offer this audience offer your audience. You're obviously fired up about your business share from the bottom of your heart Educate people but also get them to click And so that's that's the other part that I've been teaching and coaching all these years. It's like dude, you know how many people Don't know how to get people to click It's like I turn to that that's the whole coaching and marketing and advertising side of the internet social media It's like dude What do you think all these agencies are doing for you guys is that we're Getting you guys to get people to click, right? So it's like that's where people drop the ball So just make sure that that that this content you're putting out you guys We're gonna put it on Instagram as well is what I'm saying man Just bottom line is just focus in focus in focus in Instagram. Make sure it's connected right there It's not it's not a bookmark. So we don't need a book market there data sources This is where your pixels at but they did move it which they moved it to data sorts data sets Right here, but but then I'll also show you another page where you can actually where you can actually bookmark it Where you can act because it still makes you open an events manager. In fact, I'll open that now We'll come back to that but but this where you're where your picks will be And your custom conversions. So we'll bookmark that later brand safety Domains, this is what's super important. Okay. This is what's super super important. So here. Let me let me walk you through this part Even though mine's already already verified What I can do is I can I Can verify yeah, I can verify another name. This is super important you guys So no matter where you no matter what you're doing on the internet make sure you own the domain So if I'm going to your social media, dude, and you're getting me to click on a link that you that you have, right?  So when you're getting me to click it should be going to a landing page bottom line And that's that's the top of funnel. That's what should be optimized on all your social media platforms So even on your Google reviews, right you your Google profile your freakin Google for business profile, right the link that you're putting out on the internet should be driving people to a landing page Bottom line and that's what I've been using culture for this entire time. That's the links you see in my description Right. So so so here's this link is very very important when it comes to running Facebook ads and Instagram ads That's what you want to get get get? I'm Integrated with Facebook and that's what we're gonna do right now. So so whatever link you should be having you guys Yes, you guys should be owning it. I own many many different links And I'm gonna show you today how to how to do it through Google. I mean not through Google but through GoDaddy So no matter what domain registrar you actually purchase your domain from and if you have not purchased your domain Do it through GoDaddy It's super important because I'm gonna show you through this training how to do it through GoDaddy But but that's the most popular platform where you could buy a domain by domains man, like I got so many domains I've been buying domains for 25 years Literally through GoDaddy, right? Literally for the past 25 years, man so so But this what you want to do with Facebook for sure and make sure that you own that domain that you're starting to put Out on social media. So here's how we do it And no matter what domain registrar you guys use you guys It's pretty much all the same all you're gonna do mine in my in my case is GoDaddy So I went to my my name. I typed I hit the drop down I go to my products and then I go to my domains. That's it man simple So so just go to your domains in this case what I can do is I can do I can do I Have a lot of different domains, but I can do I Could do I could do the Kentero media one see in my case in my case, right? I'm right. It's like dude. I practice what I preach in my case when you go to any of my social media platforms again I'm only active on Facebook and YouTube. That's where I put all my energy, right? That's where we're on YouTube this video you guys support your boy I literally get a check every week and not every week, but I get a check We all get a check YouTube creators those of that that are putting content on YouTube and building something trying to build Something right?  We only have so much time in a day Like I can't be making content for all these damn platforms. It's like dude. Who are you Gary Vee? Like what and at the same time? What are you really trying to do? Again, I'm speaking to the local business owner. You don't need to be Gary Vee It's like dude like the local business owner your business is down the street, bro Like target that area bottom line. Let me reach 3,000 of them by 5 p.m Right, like put a few bucks behind that video that you're already putting out.  That's what I'm here for right? So so so in this case When you when you look at all my social media platforms, I'm optimized for this link You'll see cantorromedia on comm on all my platforms in the description all that stuff because all that does is lead you to my youtube channel That's what I've been built now right is is is is is now today. I'm so blessed Humboldt. I'm like dude. Okay. We crossed 6,000 which taking me years But it's at the same time. It's like dude. There is no race. I'm racing against myself My small channel, that's why I tell my clients all the time. It's like dude. Just start You don't need to be fancy.  So so that's why it's like dude. This is so important set the foundation right the right way the first time, right? So you know that dude again and and at the end of the day, it's all about these seven We're on number three right now. We're on number three. Actually, we're not on number three We're integrating the domain. That's what we got to do real quick. Let's integrate this done this damn domain Log in to wherever you got your domain come into the settings Huh Come into the settings what I'm looking for actually, it's right here to the right what I'm looking for is I'm looking for managed domain And then once I click on managed domain, I'm gonna go to DNS So all I'm trying to do is get to the DNS records. That's it, right?   I'm gonna click on add I'm gonna click on create a new domain. I'm gonna type in cantero Media.com Cantero media.com Okay, so now it's giving me these instructions. All I want to do is click on the drop-down come straight to the third one DNS TXT that's it now. I'm gonna simply follow instruction number two now you guys can read all this stuff Obviously, I'm just going trying to go through this fast number two because it's really this simple just follow me All I'm gonna do is just click on the bold, right? I just copied it That's what I want is that Facebook dash domain dash verification I want that link, right and then all I'm gonna do is I'm gonna come back to go daddy And I'm gonna come down and then the DNS records. I want to come over here and add new record the type right here on Facebook it says Right here on Facebook. It says the type is DNS text right update the update the DNS text and then right here it says Follow number two follow the instructions to add this TXT record. That's how you know, right? So so on the on the go daddy side the type I'm gonna hit the drop-down and I'm gonna hit TXT that's it So in your case with wherever your whether you went through name cheap whether you went through Google Whether you went through any other domain register.  I copied that that's gonna be the value. So I'm gonna paste that in One and a half hours on the default. That's fine I'm gonna save it and then I'm gonna get a success over here and that's it, right? I got a success. It says it right there success your DNS record has been updated successfully So now the go daddy side.  Let's see. I click on verify domain the green button and Look, I see a red. Here's what I'm gonna do. Look at this Look, I clicked it right away again the second time do your seat you guys are seeing this in real time I'm literally doing this right now in real time done That right there verified now under under assign assets Here's what I want to do. I want to click on assign assets and right here. I'm gonna go into classic page I'm gonna make sure I click on that Actually, it could be it could be yeah, it's gonna be new page experience new page experience and then here's my page Here's my page. Can't hear a media. That's the page. I'm gonna click on add. I'm gonna click on done I'm gonna refresh this page and Then you'll see it right here connected assets, okay connected assets You'll see right there. That's the page that the domain is gonna be running ads from right So when I when I connect that domain to to any ad it goes to my landing page That's fine, but that ad is being ran on this business page. That's what this is talking about Okay, so it's being ran on this business page domain access. I don't need I don't need that I don't need that right now and that's all I need. That's not a bookmark. That's all I needed to do That's it. Keep it that simple Okay, and then come down here and then I'm gonna come over here and I'm gonna click on business info this what's super super important This is again, you guys what I've seen 99.9 Literally you guys I'm not even joking man This is basic stuff that that ninety nine point nine percent of small business owners miss Solarpreneurs those of us that are trying to build something online right on social media You're trying to you're trying to share your message this where I where I yeah This is after speaking to so many people you guys that's where I'm getting these numbers from it's literally 99.9 Night if I get you on the phone right now I show and I tell you to show and and this is before you you've gotten this far with this video Right before you now know this part If I would have jumped on a call with you and told and tell and told you to share this screen with me on Your end and let me look at your business info right here, dude I'm telling you 99% have it have it blank right and this is what's so so important here first of all You want to click on edit and the primary page You're gonna type in your business page and when you type in a business page You're gonna see a drop down you must see the drop down if you don't see the drop down Then you're not typing in the right name of the business page Maybe maybe you know come over here click on your on your business page go to your actual go to your actual business page Right and and see see what the name is mine just happens to be my name right but but if I was adding that one It's already added here, but if I was adding that one then that would be that would be the the You all see a drop down if I'm doing it the right way and then all I'm gonna do is hit save That's it. That's it now when you when you save it and then you refresh the page That's when you'll see This primary page you'll now see it linked and then this up this image right here will update right That's when you're legit now now now the business account, which is the five step blueprint now It has a primary page. You're legit the business details put all that information in you don't need tax info no tax ID It doesn't have to be a legal LLC or an S corp anything like that.  This is all internal. It's not public anything like that, right? So no one sees it. There's all just Facebook stuff the business details and then what you want to do for sure is Verify the email so so if you don't have an email down here Right where it says page and notifications right here in this area. You'll see confirm email. You must confirm that email Okay, you must confirm that email you you put a good email right there You put it I think you even put it twice and then you and then you click the button and then you must check that email Right, you must check the email and then and then click on it from there once you click on it from there I would recommend doing it here on your computer, right? Don't try to do any of this shit from the phone do it from a computer and that's why these bookmarks are on a computer, right? so so so Do it here on the computer and that's when you can check your email click and then boom you could just x out of this tab Use that new tab because that's the new updated version of this back end or you could just refresh this page Whatever but but but that's always good too because this is super important. You got to verify that email check in all folders Right, make sure you get that email which you will get in the next few seconds after you click the button after you click it Right, so so let's move along. Let's move along Once you confirm that email you guys all you're going to do is click on the three lines and let's go to ads manager Let's straight go to this. Let's straight go to the ads manager And here's what's going on over here Once you land over here, you guys you can come over here to the left hand corner and And you can really just hover over you can hover over anything and I think the left side column pops up No matter where I click to the left or where I hover my mouse But here all I'm gonna do is I'll make sure that this thing opens up I'm gonna make sure I'm in the right account, right? I got these different accounts I want to make sure that I'm in the right business portfolio in the right business account Which I am and then here I want to go to campaigns this right here Super super important from this point on this is the dashboard This is where you'll be running Facebook ads out of this is a very very important bookmark. This is bookmark number three We're gonna hit the star or whatever we got to do to come back to the bookmarks We're gonna name this one. We're gonna name this one exactly what it is We're gonna name this one ads manager and that's it ads manager.  That's it. That's bookmark number three We will come back to this for sure or if you're new to my YouTube channel Make sure you subscribe if you've gotten this far and you haven't subscribed. It's like dude for real like Subscribe like that's that's the least you can do man Because all I'm doing is dropping content on on the basics of Facebook ads and landing pages when I click on your ad And it could be damn near any platform. You're you could you could be like, hey, David I run ads on LinkedIn. Okay, cool. Let me click on it My question is where does it take me? After consulting coaching and just speaking with thousands of local business owners 100% are missing that basic.  We're not in the fancy website days anymore I need to be going to a basic page where you can entice me enough to enter my information to enter my name and email To enter whatever the hell but I truly believe on that front level end What's on the surface of social media as those of you that are trying to build an audience as those of you go out there and post I'm just saying all it takes is to give me to click and enter my name and email You don't need all my damn info right now. You don't need my phone number No, dude, like just entice me enough to get me interested Do you give me to raise my hand and say hey man? I'll download that seven page PDF if you're going to teach me what it takes to get a mortgage If you're going to teach me what it takes to sell my house and make sure that I don't that I don't get ripped off If you're going to teach me in these in these five pages on what it takes to make sure that I hire the best real estate agent So my family doesn't get ripped off It's like do click here to download now If you could just start people off with a simple offer where you can get someone's name and email That that that that that's what it's all about right? That's what it's all about But but but but but here let's just let's just bookmark this let's we got let's see we got our three bookmarks Okay, so here's what we're gonna do next Here's what we're gonna do next Okay, before I go on more of a tantra you guys let's keep this focused We're now on the left hand side Let's click on the three lines the three lines find those three lines Wherever the hell they are all you're trying to do is go to all tools click on all tools and let's go to Let's go to let's go to audiences Let let let let me show you audiences real quick this right here is a bookmark And and and and and and most of most of you guys should just be coming to a basic page Most of you should be coming to a blank page. Some of you will have have have a different page which would look like Once I click the blue button will look like that right once I click the blue button Your your your page can look like that. So yours either looks like this. This is a beginner level I'm creating a whole new account and I'm walking you guys through like literally real in real time. I'm like, dude Just a couple minutes ago before I started recording this. I'm like Because that's what I had to do.   Don't think you need to create Just document. I am literally documenting what I'm doing doing today This is day in the life, right facebook ads landing pages. I got to make sure that I have this basic setup First this is the foundation.  You're literally burning money Don't do none that shit until until you really lock in that's why share this with anyone that's running ads Anyone that's trying to build a business on on social media and you're trying to target a local area Share this video with them because without them doing this part first I literally charge people thousands of dollars to the to do this part with them like Right when but so so that because that's how important it is that's how freaking important it is So again, some of you will come come to a page like this Some of you if you do click on the blue button And then and then once I create an audience once I create an audience Then it'll look like the page which is next. Okay, so so here This is what it's all about. Let me let me let me let me show you this part I truly believe you guys that 99 of you guys that are watching this are some type of business some Not just some type of business but some type of local business Right Most of you that are watching this are trying to target a certain type of person Even if you're selling stuff online and you'd have a basic e-commerce website You're like damn dude If I could sell you know freaking these necklaces for 10 bucks and I could sell a thousand of them And I could just run traffic and get people to a web page Right, I got a Shopify store and if I can get people to freaking just purchase This should applies to you too. Like like What I'm saying is that this is what I truly believe what it's all about on the internet What it's all about on social media is getting someone to see a message get them and getting them to click The moment they click That's where the magic happens Because you're either clicking and watching a video of mine, which I'm going to be able to track through video Or you're clicking and going to a web page Whether it's a website whether it's a full-blown website or a landing page like I keep talking about it doesn't matter whatever I'm clicking and you're taking me to some type of website.  You're taking me off of facebook.  So so I truly believe that it's about those two things most of you that are watching this website video That's it if you can create audiences around those two specifically Yes, if you're running a lead form, of course, you're going to do a custom audiences around lead form But and unless you have thousands of people 10,000 plus Unless you have 10,000 plus on an email list customer list isn't isn't something you need to worry about right now offline tipping not something app app app catalog No, unless you have a Shopify store then catalog, but but but instagram events facebook We're going to do facebook in this case just for the heck of it just for training purposes But really at the end of the day it's website and video If you could put out simple video you guys targeting your local area if I was a rotor in San Diego it wouldn't just be well, maybe it would be san diego Maybe it would be san diego, but at the same time san diego so big It's like I don't even need all of san diego.    That's a lot of people.  It's like dude right it's like One video every 15 days and all you're going to do is you're going to track it In fact, let's do a video some of you that have a video on your business page right now If you have a business page if you have a if you have a video on your business page All you're really going to focus on i was going to have you do facebook page because i'm assuming that not everyone has a A video on their facebook page, but but but i'm going to have to for training purposes Because this is where you're going to be put a damn video on the business page And the the first video if you have no video on your business page, even if you do have a video on your business page I encourage you to do this Hold out your phone and introduce yourself Introduce yourself Your background your experience Your market your local area don't it's not a pitch Don't pitch me don't sell me real estate right you're not trying to pitch me on insurance right now No, dude, you're just introducing yourself. Hey guys, this is david I'm a local realtor out here in san diego Just wanted to give you a little bit about myself my background my family and why we're so fired up To help people buy and sell real estate in the east lake area East lake you guys is a micro city in san diego And it's even micro micro in san diego. You have chula vista In chula vista you have east lake That's where i'm at and even in east lake. There's probably a couple hundred thousand people in east lake I'm yeah, I guess east lake is is where I'd be farming Right east lake and look at this. Look at this population population population east lake East lake california Let me plug this in real quick Look at this. Look at this Okay, east lake california is a population of 27 000 the medium age. Yeah. Yeah, 27 000 27 000 If I was a real estate agent in san diego You guys would know of me as a as a realtor in san diego because that's how I'd probably position myself I maybe maybe not because really I'm not serving all of san diego I'm serving. I'm serving where I live where I go to church where my kids go to school I'm serving east lake in chula. I'm serving san diego Which is and I'm serving the city of chula vista Which is a micro city in san diego But in chula vista it's even more micro and I and I'm serving east lake Which east lake makes up a population of 27 000 in a little bigger city, which is chula vista chula vista is south San diego. So when you look at a map and you're looking at california I'm as south as it gets literally.  I am as south as they get chula vista San diego, right? And that's why I just been my whole life. That's all I just been there my whole life So it's like dude all my whole point is is that my avatar is in east lake, right? So I target that area. I target that area. I target that area I put out a video one video every 15 days and I run an ad and I come over here I post it on my business page post on the business page first, right post it on the business page Just like you would any other post Put it there first right out the text, right? You can catch many many many of my videos here on youtube You can catch many many many of them on running the facebook video ad But that's the first video introduce yourself. That's your that's your first video and then here's what you're going to do You're going to put five bucks ten bucks. You're going to run it under brand awareness I have a whole another video on that on youtube. I'll link those in the description Video ads video ads Under brand awareness. That's a whole another ad whole another training whole another video, but That's what you're going to do there. You're going to run it under awareness And you're going to get tens of thousands of people I would get tens of thousands of people to view my real estate two minute video That I shot from my cell phone whether it's on introducing myself my current listing Or anything educating them on my business Whether i'm a real estate agent.    Um But but that video you guys I'm going to put it there first, right? Then I'm going to come over here and create the audience video I have a few videos on my business page. So so on this particular business page I have a few other business pages that I run ads on this one particular page that that I actually integrate it Video I'm going to go next. That's what it's all about you guys. That's what it's all about is is is video Whatever business you're building Target that area with a simple video on your cell phone educate us on your business and have some type of call to action That's it. Have some type of download some type of pdf some type of training video That's going to give me to Want it and I have to enter my name and email. That's it. That's all you need on the front end If someone's name and email you do not need their phone number. You don't need anything else Name an email, right? So if you focused on putting out one video every 15 days You'd run it as a facebook ad target an area create the custom audience now I can track those who now facebook is not going to give me their name and number They're not a lead yet, right and and and that name and number doesn't even go to facebook Well, it does if you're running lead formats, but it should be going to your landing page Where you're connected to some type of crm. I've been using cartra since 2018. That's the link in my description Right and on that software forever Once you activate a trial you get my time I'll train you on it We'll schedule a call I'll walk you through it That's all you need is one damn software cartra for your landing page your email Automation and your online calendar. That's it. So once I put out my video once every 15 days two videos per month That's it. So stop posting all over social media. No, dude. You don't need it. You don't need it at all If you like it great Are you going to be doing business with 99 of your followers? No Is they're not your avatar. No big deal. They're just following us.   It is what it is. It's all good, but that's the market. That's your audience Don't think you're doing business with them. No, you're not So it's like that's why I'm just big on dude. Just run the video as an ad You're already putting out the energy.  That's all right now If it's a video I could track those who watch it So if I put out a one minute video teaching people about my business and then offering them something at the end Hey guys, and by the way, we put together a seven page pdf that teaches you how to the top five steps to make sure you implement Before you sell your property. Make sure you know these five steps. Make sure you implement them right away before you ever Hire a real estate agent. Make sure you click. Make sure you download it now Get yourself a free copy. Make sure all your family reads it before they ever sell a house Click here to download now Right. So video video on the offer that Here now I could track those who who who watch three seconds 10 seconds 15 seconds 25 and up Normally, I don't go above 25 and the reason for it Unless I'm running an ad on a on a on a video that that has that has a high daily budget and what I mean by high maybe maybe maybe Maybe maybe more than 25 a day more than 25 dollars USD per day Is it would be a An okay budget for most right? For most small business owners those that are trying to target a local area That's that's that's like the most right so Unless you're spending that then maybe 50 percent but the higher you go the only reason for it the higher you go the smaller the audience What we're doing here you guys is creating a custom audience Facebook is going to track those who watch a A few seconds of the video So imagine that those that watch 15 seconds of my video Let me show you so all you're gonna do is gonna we're gonna choose the drop down We're gonna go 15 seconds and in the higher you go the smaller the audience because again if you're putting out a two-minute video Yes, okay, you're getting thousands of views But at the end of it because you're running an ad on it because you're following my advice and you're running an ad on it You're getting thousands of views But out of the thousands of views only only a percentage of them actually watched it only a percentage Those actually watched a certain time of it only a percentage of those actually watch 15 seconds of it Only a percentage of the a smaller percentage of those may have watched 25 percent a smaller percentage So the higher you go up in percentage the smaller the audience So really really all nowadays i'm kind of going even lower nowadays I'm going 10 seconds because again you gotta think about it you guys when you're on facebook look look As we're on facebook or instagram or any platform any platform for this For this in this case any platform as I scroll to the news feed. Let's see One second two second three second four second. Look, he's tracking me That's why I see his ads all the time eight seconds nine seconds of a two minute video, right? 12 seconds 13 seconds That's a long time 15 seconds 15 seconds was a long time for me to see his face And and recognize him Right. I me personally I could have recognized him in three seconds, which I did Probably most of you did as well. So it's like dude. That's that's that's that's even Three seconds, right 10 seconds a little longer 15 seconds. That's what I just did right there I normally go with 15 seconds Okay, I normally go with 15 seconds. I'll choose the video I'll make sure that i'm in the right business page make sure that you're in the right business page I'm going to choose the video I don't choose any of them. I'll choose I'll choose this one down here I'll choose um for buyer buyer for buyer and seller leads. I'm going to go with that one I'm going to go with that one for buyer and seller leads and I'm going to name it for buyer audience name for buyer and seller leads Okay, and here I'm going to put in parentheses. I'm going to put 15 seconds 15 seconds 15 seconds That's the name of the audience the retention 365 I can I could drop this down to 15 days Facebook will keep those people in this audience for only 15 days, which I don't want to do I want to max it max out max out is 365 for a whole year facebook will keep that person in this audience So it's like dude. I can leverage that audience. I can show them an ad. These are people I'm only creating audiences you guys around videos that i'm actually running an ad on right So if i'm running an ad on that video for sure, you have to do this This is what most don't do. This is the basics, right?  It's like dude, again facebook is not giving you their name and number It's not a lead. It's just data.  That's all that's all facebook, right? That's the audience They allow you to categorize these groups of people that are watching your video And that's why on after I clicked on the blue button and we saw all those damn options It's really video and website. That's where you're going to be building a lot of your audiences audiences around If you're following my advice on just simply running one video every 15 days, right? So if you're just simply keeping it that simple, that's all you gotta do man Is is create these two audiences. So in this case, it's video. We're gonna leave that 365 We're gonna create audience and now again, some of you guys came to a page that looks straight like this Right because you already had some audiences cool.  It's all about a click. So if you're not getting people to click I don't care what business you're trying to build You're not doing it, right? You're not doing it. You're not doing it And and and if you're getting people to to click and go to a website That's where we're headed with all this. So catch many of my videos here on youtube If you're catching this on on youtube, um, I have many many videos on on that landing page, right? That's the link in the description. That's kartra, right? So so connect a fortune day trial Set it up and let's chat. I'd love to help you with that But but because because with that that's our landing page That's where we're gonna start creating other custom audiences around which is the website field as I click on the blue button custom audiences now I have Let me refresh this now. I have that page right there But here's what I want to show you the website. That's where we're headed next So we'll do video. We'll do video custom audiences and we'll do website Custom audiences. That's the whole kartra thing. So whatever you're using man landing page That's all I'm trying to say is that a landing page is what I've yet to see Most people don't even have anything or if they do they have some fancy website from their broker And and they have that link everywhere. They're sending all traffic to their freaking keller-wimms website cookie cutter replicated website That that every agent has right if this one's just a little different because as your freaking name at the top Which is still not your link, right? That's not freaking stacey.com.  It's like dude like no, that's not your link Yeah, it's your name. It's your little website on the internet for the time being but no, dude, that's simply a An extension of of their dot com of their website, right k w. They own that shit, right? So here I'm just saying in 2024 you need to own your own you need to have some type of Software most of these landing pages are about a hundred bucks a month. That's what I've been paying for kartra forever 100 119 Um, but it's like dude. That's all I need.  That's it you guys That's what it's all about We'll come back to the website you guys, but that's the next step. That's that's that's that's your landing page Okay, so so that's where you're you're where your two audiences are going to come from you guys This right here is a super super important bookmark hit the star Bookmark this this one right here Let's click on the edit. Let's make sure we name it the right one hit the star. Let's make sure I click on We're gonna go we're gonna go audiences on this one audience.  I got a pop in facebook page I have a crazy instagram account. I got freaking 8700 people following me on instagram. I get love on there You know people are cool. You know people love my content. I'm a local business owner. I'm a real estate agent I'm an insurance agent.  I'm a I'm a CPA. I'm a I'm a tax accountant. I'm a freaking um, who are my other clients I'm a I'm a financial advisor And and I only speak to those and I can only service those that are 55 and and and above and I and and this is a Real client of mine. God is my witness And I only service people in florida But not just florida. I really only service people in the city of miami Shout out to my boy rick in miami with capital with capital protection group their client of mine avatar Certain person certain location, right? So so my point is is that even though they might be popping on facebook even though they might be popping on instagram These are 99 percent of people that don't live in the area. They don't even live in the state That's my whole argument when it comes to social media marketing So if i'm a business owner, it's like dude 99 percent of the people don't live in my area So it's like if i'm a local business owner if i'm a local real estate agent in san diego It's not really all of san diego.   So if a real estate agent there many which which are my friends I got many friends around here that are still in the real estate business 2024 here in the eastlake area And they only farm this area. Yes, they'll do business everywhere. Yes for sure But really their bread and butter is in their backyard, right? so so facebook and instagram That's why I wouldn't create an account if i'm a local business owner trying to target a certain person I wouldn't create audiences around instagram and facebook because I don't want to show these people my ad If anything I could freaking create audiences and exclude them from seeing my ad so that might be a good idea for sure I can create an audience around those who follow my instagram account I can create an audience of those who like and follow my facebook page Right or click on something or engage with a post. Yes, I can create all these audiences But let's say I just kept it simple and created an audience of those who just simply follow my account Or even if you clicked on my claim with instagram, I could create an audience of those watch With instagram I go next we can create an audience of all of these different ones right here of all these different ones right here Right who started following Who engaged? That means that they click like on your photo. They comment on your photo Anyone who visited? Right, I can create these audiences I can create these audiences the same thing with with the business page with the facebook business page, right? The only reason why I don't is because again if most these people that follow my pages don't Follow or don't don't um Fit my avatar.     That's why I don't go instagram and facebook because I don't want to target them If anything credit an audience so you can exclude them, right? I don't need to target those that follow my instagram account I don't need to target those that follow my facebook business page Even though I have over 10,000 people that follow my facebook business page I don't want to target any of them really because None of them probably fit my avatar. Yeah, a few of them probably do a few out of 10,000 really a few I'm not saying a few hundred.  All you're doing is clicking invite All you're doing is clicking invite to get your facebook personal friends to like your business page Now you got freaking 400 freaking people follow your business page. It's like dude, but none of them live in my area Right that's all another conversation. That's one of their training. So that's why I don't do audiences around these you guys That's why bottom line bottom line. So let's keep it going. Let's keep it going three three three lines to the left We're going to go to all tool. Let's go back to all tools. Let's finish up here events manager Let's go to the events manager Over here is where our pixel is going to be all I'm going to do them a click I'm a as I land as I land. I'm going to click on the left hand side. I'm going to click on data sources Okay, I'm going to click on data sources Once I hover over here to the left you guys you'll see this this this drop down, right? So again, do this on a computer.   Once you click on data sources It'll bring you right here where you'll see your pixels So you should see you should see something right here for sure And if they don't if you if it takes you to a setup Then just set it up set it up and that's all you got to do but this one this happens to be already set up And most of your should look look like this you should see something right here And then and then yeah, you should see something right here for sure So click on that whatever that first one is you could use that one for sure and all you're going to do is come to come to add events add new integration You're going to go meta pixel set up And you're going to manually add you're going to manually add code to your website get started And here Wherever your four these four green options right here You should be at create pixel right and then and then you want to go to install base code right here This is your facebook pixel So what i'm going to do is i'm going to bookmark it but for whatever reason it doesn't bookmark from here I'm going to stuff the bookmark from from the other page, but this is my facebook pixel So from here look here's what i want to do I want to email myself. I'm going to simply click on it. Let me go back to it I'm going to click on copy code. Look I click on it. Boom. It's copied. Okay, so now it's copied Here's what I highly coach on you guys. I highly recommend. I highly encourage my clients to do and we do it together um Is your pixel code just freaking hold on to your pixel code even though i'm gonna have you bookmark it That's a very important bookmark. In fact, let's do it real quick right now. Um I already copied it right so you're going to click on that click on the green code copy the code Copy the code make sure you're in the right account make sure you you copy that code and then all you're going to do is come back To data sources come back to data sources and i'm going to have you bookmark it from here Right. This is the name of my pixel t f um sbs t f sb cold. That's the name of my pixel right Okay, so all i'm going to do now is bookmark it. I want to bookmark it edit make sure I name it not events manager I'm going to name it pixel because this is how you get to it from this point on make sure it's in that folder, right done This is how you get to from from the from this point on you're going to click on add events Okay add new integration meta pixel set up manually Manually add and then it'll take you to these four steps. Okay, so install base code once I copy it what I want to do for sure Is I want to email it to myself.  Okay, and I'm going to paste it in right here This is my freaking pixel This is my pixel. This is my pixel. Okay, so make sure Make sure that you that you email it to yourself email it to yourself Okay email it to yourself And and just have a copy of it. I truly believe that 99 and I hate to keep using that number you guys But that's what it is man I'm telling you after speaking and consulting with thousands of small business owners It's damn near 99.9 of you guys miss these basics We're sharing random stuff. We're and we all have the right intention We're all we're all trying to put out video, right?  It's like dude Like if I can give you the biggest advice ever is pick that damn niche pick that niche and focus in on 20 years Long term game bro long term. I'm long term right here. I've been on the long term hustle forever long term right And that's why it's like dude like you can get knocked down a million times Just get back up a million and one just get back up get back keep freaking trying dude keep keep putting it out But focus on one Focus on one because because it's a long-term play as well. You guys is that it's a it's a long-term play as well So so so so email that pixel and here's what I was saying with it. Here's what I was saying Create your landing pages create your basic pages create people to click And go to some type of offer and then this applies for organic as well you guys even if you're like dude I don't put out ads whatever But I got to pop an instagram and I got tiktok and I got linked in and i'm on x It's like and and you and you have an audience right? Okay. Shit cool But when I click on any of your business related posts, where are you sending me? That's the million dollar question that I consult clients on Where are you sending me?  Okay. Shit, whatever But but at the same time, it's like dude Your social media game. Don't tell me you're crushing it.  No, it's not Don't lie. No, it's not Right, so i'm just convinced again you guys Focus in target your area and set up these basics first. Okay, so set these basics first. Okay, so here's what we're gonna do next Left hand side all we're gonna do is that we're gonna now hover in we should be in the data sources, right? So that's your pixel bookmark that you're good there Hover over the left. Now we're going to go to custom conversions This is another another very very important bookmark. Now again, some of your guys might look blank Some of yours might look like this Um, but all you're going to look for is that blue button Just click on the blue button So whether it took you straight to the blue button and all you see right now is a blue button Click on that. Okay. If it brought you here after the fact then then here create custom conversion This custom conversion is based on your thank you page. In fact, let me let let's set one up Let's set one up because that yeah, let's set one up So again you guys I've been using cartridge since 2018.  I've um Had the honor of working with hundreds of clients Teaching them the back end, which is cartridge.  God bless your business This is what everyone's missing is the back end. Russell Brunson has been talking about it with click funnels for years It's like now there's all types of landing page softwares No matter what landing page software you're trying to use most of them run about 100 bucks a month Cartridge is one of them. I just been happened to be on cartridge. I'm just a believer Of focusing on one damn thing and and and and and using The least amount of tools and softwares Then then one can possibly need need right like use What what can and that's what sold me on cartridge back in 2018 is the fact that it had those three Those are the three tools the main main three tools that I needed in the very beginning That's what I truly believe all you guys are watching this right now Real estate agent insurance agent local business owner Whatever dude like like if you're a small business owner I truly believe landing pages email automation and an online calendar if you're in the business of appointments Some of you guys are maybe trying to send people to a web page where they can buy stuff, right? But again, I'm convinced that yeah, most of you guys are probably watching this You're probably after appointments or you're trying to service businesses to get them appointments, right? But but a lot of a lot of my clients that I work with are are just are just solo printers And and they're putting out the content themselves They're they're building all this out themselves, right? And and so yeah, cartridge is is is the is the game changer, man So so here the custom conversion the custom conversion no matter what you're trying to do You're trying to give me an opt in to download something You're trying to give me an opt in to watch a webinar to watch a training video You're trying to give me an opt in to download your book your ebook You're trying to give me an opt in not even opt in you're trying to give me to buy something So let's say you do have a Shopify website and you're selling freaking hats You're selling hats.  You're selling microphones. You're selling freaking teas You have an online website as I click on that hat And I enter my name and email and I put in my credit card information and I and I click on purchase now Right, or I'm going to a landing page. I'm a real estate agent I'm I'm educating people on freaking on on on what it takes to sell a house My call to action is to get them to click and download my 10 easy steps to home seller success ebook I'm taking the video. I'm putting targeting my local area. I'm sending them to one page, right? As they opt in so whether I'm buying your shirt Or I'm opting in to download something Send me your 10 steps now Purchase now as I just purchased your black shirt. I land on a confirmation page This link is my custom conversion This link so I better own that link. I better own that dot com Right, that was the importance of integrating our domain into facebook That domain is where I'm driving traffic to right. That's what I just did with facebook earlier What what we did on facebook earlier. We integrated our domain. Okay That was super important because now I can start tracking these links This link is going to is is now the confirmation page. It's it's it's two things really It's two things now from this point on with facebook It's our custom conversion, which we're going to set up right now, right our custom conversion And then also it's our custom audience. So that's what we're going to do too We're going to take that link and create our custom audience. We can we can do that for sure So custom conversion. So let's let's do this. Let's do this.  I enter my credit card credit card information. I land on that next page That's the custom conversion facebook needs to know about that next page You're getting me to opt in and download your pdf just like I showed you real estate agent Educating homeowners and what it takes to sell their property click here to download your free 10 steps on how to freaking Blah blah blah sell your property click here to download now Right as I just opted in and I landed and I landed on the second page I coach on a whole another video Training on that so we'll get to that part later But but but but my whole objective is to get them get them over here click Schedule a call right, but my whole intention is to get them to this page right here That's my custom conversion. It's a custom audience as well, but in this case, it's our custom conversion So here's what we're gonna do Here's what we're gonna do facebook just just needs to know where do you plan on sending the traffic? Yes, when they click on learn more they go to the landing page.  Yes, you're in an ad to get them to click and go to your page But after they after they um Complete the goal whatever your goal is david. That's what facebook is really asking After they complete the goal, where do they land? What website what link specifically do they land on that's what i'm about to give facebook, okay? And this is real this is real time. This is where I really want to drive traffic to is um Let me see which page um Actually, I'll do that. Yeah. Yeah, we'll do we'll do we'll do we'll do this page Okay, so here's what I want to do. Let me um And this is just for training purposes. So here's what I'm gonna do. I'm gonna do Okay, it's case study. Here's what I'm gonna do. Here's what I'm gonna do. Okay, so So the create I'm gonna create custom conversion first I want you to I want you to set one up first. Let's set one up first Let's set one up and then we'll bookmark it. Okay, so create custom conversion I'm gonna name this this is people who literally Opt in to my coaching program. Okay, and here's what I'm gonna name it I'm gonna name it exactly what I named the custom audience. We haven't created the custom audience yet But whatever I create the custom conversion, whatever I name it That becomes my new page that I'm telling facebook that is the most important when I set up an ad and I'm running it to let I'm running it for leads to my landing page Facebook is gonna is gonna know about this link from the gate Okay, and that and that's what you choose in the ad set level I have a whole other training video on that so stay subscribed if you're catching when I'm dropping over here You guys stay subscribed. I have so many videos on every step But but again, I just want you to get the basics here set these damn basics up This is where you're dropping the ball. This is where you're burning money right here. So so so this right here This is for my page We're gonna name my page The five let's let's name it tfsb Dot com forward slash coaching call coaching call I'm gonna I'm gonna name this one and again, this is around my link. Let's let's say for example. This is my actual link tfsb forward slash coaching coaching client And and this is a new coaching client again They just clicked they just enter their name and email Actually, no in this case in this case in this case. No here's what I'm gonna do When I'm running ads to a landing page, I'm getting an opt-in To come to my second page where where where they're in my particular business In my particular case, I'm getting them to watch a video If I could run all traffic to a landing page to get an opt-in to watch a training video Right. I'm not giving out a pdf in this case. I'm what I'm getting them to opt in to watch my training video That's what this page is. Okay, so tfsb.com forward slash I'm gonna simply just name a training video. Okay. Here's what I'm gonna do Here's what I'm gonna do Whatever that link is So find your link if you're driving me to a website if you're driving me to a landing page and I'm opting in And I'm landing on the second page. What is the link of that second page? That's what this is. Okay So in my case, I'm driving people to a landing page. They're opting in to watch a training video They land on the second page which happens to be named training video. Okay tfsb I'm gonna take that link. All I need is the link. I don't need the ww I don't need the https. I just need my domain copy the whole thing copy that Bring that to Bring that to let's close out this one bring that to here. Okay, bring that to here. So now I have the link I have the link copied We're gonna name this one. We're gonna name this one. Um tfsb Training video training video. That's gonna be the name of this link. Okay training video training video That's the pixel that is coming from action source. I want to make sure that it's on website for sure The all you all track all you are our our traffic. This is what you want to update make sure you click on that And we're going to come down to in fact, let's go to Let's in fact, we're not even gonna touch that. Okay We named it. We nick we named it right The pixel the data source. That's the green dot the action source leave it on action source the event all You're all traffic leave it on that simply click the blue. That's it select your own category Now you're going to see this drop down recommended click on this drop down come down to lead these are all the different conversion events So as we're online you guys as consumers and people are are often in or buying stuff The avatar advertiser there that's putting out that in that that that post that's putting out that add They're optimizing for certain things They're getting us to either put in our payment info They're getting us to either click and add it to our cart.  I could show you my cart on amazon right now I got freaking 75 damn products in there that I freaking just add add add. I have a freaking list and shit It's like dude like people literally optimize to get people to add stuff to their cart right and and there's a form of branding behind all that That's the whole another training video But these are all the different things that I can optimize where I can get people to complete a registration If I'm running ads to a survey and I'm trying to get them to fill out a form fill out a survey fill out a registration I can optimize for that. I can name it. Whatever the hell I want right but but but in this case It's not really whatever I want. It's the freaking main objective. What is the main objective right? Is it a purchase is to give people to schedule an appointment is to get people to start a trial In this case, I'm going to go lead. It's simply to capture a lead It's to capture lead you guys facebook ads and instagram ads and running traffic online is about capturing a lead That's it. That's why people tell me. Yeah, david. I ran facebook ads and that's where it stopped Most of you guys you probably ran facebook ads before Instagram ads, but that's where it stopped It's like no dude. There's a whole another back end that has to happen and in this case It's the tracking. It's the tracking. It's making sure that the foundation of the tracking is all set up Right and so here all I'm going to do is I'm going to optimize for lead. Remember. I named it tfsb training video Now I'm going to come down here and I'm going to paste it in I'm going to paste it in. I don't need the htptbs. So make sure I delete that part Remember this is the page they land on This is the page they land on after they opt in Again that opt-in could have been an opt-in. It could have been a purchase same thing This is our second page the training video the custom conversion. So I named it right. So now look I create And boom. So now I'm going to bookmark done. I'm going to bookmark it from here. This is custom conversions. Let's make sure we rename it custom conversions Make sure it's in that folder Done. Okay done. We got one more bookmarking. We're good. Hit the three lines at the top or find your three lines on the left hand side and we're going to go to billing and payments So once you click on Billing and payments you guys are going to bring you straight here. All you want to do is right here at the top click on the payment settings Once you click on payment settings, you guys that button right in the top right you'll bring you here This is where you want to bookmark. This is your billing. That's it billing and payments done Now look at our folder our fb business manager folder We have business settings ad account ads manager custom audience pixel custom conversions Billing and payments that is it you guys that is a facebook business manager set up What I literally charged thousands of dollars for through through going through my coaching programs to learn all this stuff It's like dude. I just gave you game right there in this simple youtube video All i'm asking you is for is a like if you want to watch more videos Subscribe to your boy's channel and click on the basic links in the bottom. Look when you're clicking on the links boom facebook audience Boom What's another link subscribe to my channel right what's another link in my description boom Send you to my affiliate link, right? So so so these are the seven bookmarks. You know what what we're going to do real quick boom So now let's go straight to custom audiences Since I have that link as my custom conversion. I want to come over here also And create audience for website now. I have this other audience For the website. This is what's so so important you guys Now I have many many videos around The website in fact, you know, I just do right here do right here do right here create audience So now now we have now we have the custom conversion bookmarked, right? Now what I want to do is take that link for the custom conversion real quick and create an audience Let's create an audience as well. So here i'm going to just use that same pixel. That's the pixel all website visitors I'm going to come specific now that we're going for a facebook Custom audience around a website Follow my lead with events People who visit specific though the 30 turn into 180 facebook will keep people in this audience for 180 days right 180 days And all we're going to do now is paste in that link which happens to be tfsb.com forward slash training Video okay now now this is a link. This is a link For the custom conversion which happens to be the thank you page, right? This is that link. So i'm going to go i'm going to go fb tfsb.com forward slash training video and I don't know why it's not make sure it's all tfsb tfsb.com forward slash training video Okay, so let's just let's do it again Perfect, okay, so that's the link right? This is the landing page. This is the custom conversion Okay, so i'm going to come over here give it a name and i'm going to name it exactly what I named the custom conversion This is the custom audience what I named the custom conversion was um tfsb Training video right didn't I name it that? Didn't I name it that training video which i'm going to I could double check but but um tfsb training video training video create audience Now I have an audience of those who land on the thank you page Now look all I have to do is check that audience custom audience or no custom conversion custom conversion What did I name the custom conversion? Okay, I named it tfsb training video tfsb training video is what I named it perfect So now now I have a custom audience of that of that audience of that Yeah, I have a custom audience of my leads those who actually opt in So as you're building a business you guys and you're giving away some type of pdf You're getting people to opt into your world.  That's the audience around the landing page. That's the pixel That's the website visitors.  This one's gonna be um, this one's gonna be This is a real audience. Let me get the link actually Okay, this is gonna be audience name. I'm gonna put tfsb tf tfsb Landing page landing page viewers Viewers this is so important you guys so so important and I'm gonna put in parentheses only This is so so important This is an audience you guys this is an audience. Let's put the link tfsb Um dot com forward slash home forward slash landing page This is this is an audience you guys landing page. This is an audience around your landing page This is what is by far The most important As you guys are posting on social media as we're out there putting out content on our business on social media You want to be driving people to a page that you can actually track The link is mine The link is also set up as a facebook custom audience So no matter where you clicked on that link on the internet, whether you saw it on my google profile Whether you saw it on my instagram in my instagram bio Whether you saw it on my linkedin bio Whether you saw that on my tick in my tick tock bio Dude, whether i'm running an ad to that link Right because I got you going to a landing page my one and only landing page on the internet on social media, dude as I'm running ads as I'm just driving traffic in general to that page You got to be tracking it You want to be able to track it you want to be able to put those people in an audience And show them your next ad that's all businesses are doing on the internet you guys That's why it's like when we see an ad when we're on a website or we see a video Then we see an ad from that company a week later or we see an ad from that company an hour later Dude all they're doing is putting you in custom audiences.  That's what this audience is This audience is those that click on any of my ads or they click on my in my bio and I and Is because I have my link optimized. I have it freaking everywhere. I'm driving all attention to this one landing page That's what I would be doing if I were you guys in this case again, as I said earlier I have my cantoromedia.com. I have that linked everywhere. I'm trying to drive all traffic to my youtube channel So when you click on cantoromedia.com, it takes you straight to my youtube channel That's what I've been optimizing for the past few years Is is driving traffic there? But most are not that hardcore on their youtube channel and and they're just they just have a website They're just trying to drive someone, you know somewhere for a click. It's like no dude like You better own that click now. You better own that click.  This is where I'm more gangster than your freaking current coach This is a group of people who land on my landing page But they never they never I'm gonna click on exclude people They never all website visitors. I want to match the top people who visit specific I want to match the top remember at the top. I put Events people who visit specific down at the bottom as I click on exclude people. I want to do the same thing I want to do the same thing. I want to click on people who visit specific change that to 180 and the link the link tfsb.com board slash training Video this you guys is the link of my thank you page This is purely an audience of those who landed on my landing page. They have yet to opt in That's why this audience. Let's create audience This audience could be one of your most Actually, I don't want to say the word the user word most this audience could be one of your biggest Right landing page visitors only Right So again, whether you're running organic traffic because that link is what you talk about on social media Hey guys, and by the way, you can find me at this page and you're sending people a freaking website If that's you, okay, whatever you just better be you better be owning that link And that link there better be a facebook pixel on it That was our pixel from earlier. I'll show you in other videos where we put that pixel but that pixel goes on your freaking web page So facebook can now start tracking it 99% of people I speak to you guys don't even have their damn pixel on their website Right, but but but that's what all we're doing here. You guys we're setting up all this So we could start tracking everything right the stuff that we're sharing on the internet And this is for business purposes only right if we're trying to build something This is what she at least want to start doing the basics man It's it's it's set all this up. So this this right here is your facebook business manager with that Thank you page link. I wanted to set up the custom conversion and I wanted to set up the custom audience and now Moving forward as I create an ad As I go to the ads manager and I create a whole new ad Now I can choose in fact Yeah, let's let's go to that real quick. So now moving forward you guys. I got seven bookmarks moving forward everything is around these seven So yes when you go to the ads manager Yes, there's all kinds of different metrics and you can look at the cost per lead or not just Not just the cost per result the cost per lead, but you can look at the track You can look at the freaking clicks you can look at the impressions the reach All these different columns that you see here at the top.  That's not what I want to talk about here um Because there's only a few metrics that we really care about anyways that's cost per lead How many leads came in and How much was spent right? So it's like dude like that's really all that matters back there back here on the dashboard when it comes to the metrics But but here here's what I wanted to show you as the custom audiences I could be running any ad as I click on leads And I now click on manual. I always want to go at the bottom one manual As I come in here and I come to the ad set level, this is the campaign level So if you're in any of these categories, yes, you got to go housing if you're a real estate agent If you're mortgages, you want to make sure that you're following your complying with whatever category you may you may fall into So once you do that part and you click on next you come to the ad set level This is where you're going to see I'm going to make sure I go website This right here. I'm going to show you these two things and then we'll be done. This is super super important This is what it's all about here. You want to make sure that you see your pixel You want to make sure that your pixel is right there by default you'll see it there But sometimes it's the wrong one sometimes blank Make sure you hit the drop down and choose your pixel the event right here This is going to be Oh, I'm so glad I'm so glad we're seeing this together. Okay. Perfect. Perfect That custom conversion would be right here a conversion event What did we name our custom conversion? We named it we named it um tfsb video or Training video training video. That's what we named our custom conversion, right? so We would see that here in the drop down and we don't see it Because I need to do one last setting. I'm glad this happened with us on the training together Click on the three lines on the left go back to all tools come to business settings Okay, uh business settings But you you for sure want to do this As soon as you bookmark the custom conversion guys, this is what I what I forgot to take you through We got to do this part for super super simple But that's why we did not see the custom conversion in the drop down I'm glad it happened because this is this is what should have happened right away So so after you bookmark custom conversions come over here All I clicked on was the three lines and I went to business settings. I came back to the business settings I'm making sure that I'm in right my right account Right. I have many accounts. I'm making sure that I'm in the right one and then over here I'm going to click on custom conversions. That's it left hand side click on custom conversions and then over here I'm going to make sure that I click on connected assets I'm going to click on assign assets and I'm going to assign the ad account to that To that to that custom conversion, which happens to be This one right here, so this this right here Is the actual ad account that I'm tying the cuss I have many different ad accounts This is the ad account that I'm tying to the custom conversion. Okay, so I click on done and that's it now I want now from here Hey, what's up? Come inside. You can close the door Close the door mom Sorry you guys No, I'm daddy's on a training call right now, but I'll be I'll be there right now So so that's why we didn't see them the drop down because custom conversions This this ad account needs to be tied to it and all this is is telling facebook. Hey, man Yeah, when people land on that page, that's a that's a conversion This is the credit card that everything's tied to right that that ads are being build on Is is that that ad account so make sure that that's connected So that's what we want to do first and once we do that that you can go from this tab Go now if we go back to the ads manager Look at this now if we go back to the ads manager And we go to the setup again So so as we kind of the ad manager click on campaigns on the left hand side Click on campaigns and then boom Now as I let's make sure we're in the right account As I come to this account now you guys I click on the green I go leads I hit continue manual setup continue I go I go to the first step. Let's say I'm a real estate agent. Okay. I go housing next Okay, perfect now. I'm in the ad set level as I click on website right because I'm driving people to my landing page I'm driving people to a website Right. I have my custom conversion setup. I have my domain integrated, right? I have everything connected at this point. So now I'm going to come website. You're going to see see now It's blank. There's a pixel now. It's blank. I'm going to go I'm going to go with I'm going to go with active pixels I'm going to go with that one and then the conversion event It's going to be this actually let's see if it's the other pixel Let me see if it's this other pixel Let's let's refresh this page. Let's close this And I'm glad this is happening together you guys. Let's refresh this page. That's what we I don't yeah, we didn't refresh it Let me refresh it Awesome.  You did it wrong like I truly believe that I just truly believe that I've yet to run into one one client or one person that I have a strat that I have strategy calls with freaking every damn day That has had this part set up the right way. This is where we're dropping the ball when it comes to capturing leads with these damn ads It's the conversion. None. No one has this part ever really set up the right way at all So so again when we created our bookmark when we did our custom conversion we named it Um down here We named it training video. This is what I set up. This is around the link of my thank you page Right the training video page. That's it right there So to make sure that when I'm running when facebook's running these ads it Facebook's showing ads to people who are more likely to opt in That's the conversion event. So facebook doesn't just show your ads to everyone in that demographics not necessarily at all Even though you and I could be in the marketing space Let's say you and I are both we're both into marketing. We love advertising. We're you know, let's just You can use any example, but let's call it. Let's call it.  This is my boy.  So I get it dude like every generation is freaking different Like we're all learning different things at different times, which makes the world what it is honestly, um So but my point is is that there's two types of people man Even though my my son and I we love the same things On social media right now.  It's my credit card that i'm freaking buying stuff on amazon Facebook has all this data. It's not even funny So what ends up happening at the end of the day is that because I have a conversion event because i'm literally telling facebook Hey, man, this is where they land on after they opt in Facebook is is is 100 percent Way more likely to show that ad to more people like me People that are actually likely to opt in Let's show that ad to the davids of the world And and not even really need to need to show it to to more of the christians, which is my boy christian Right that ad might not be might be seen by might be seen once by him But I saw that at 15 times Right because because they know that i'm more likely to opt in I'm more likely to purchase Right, they have purchasing behaviors on all of us.  It's not even funny Damn near 100 percent it's probably 99 percent for sure it is 99 percent because there's many of you guys that don't have a pixel on your website You're the one percent 99 percent of people that are putting together landing pages and websites today in 2024 99 percent of us know enough to put a pixel on the dam website if you're building a page today 2024 You better have a pixel on that page. That's one way Bottom line. That's one way that facebook knows about all of our searching the internet patterns is because most websites that we're on today Have a facebook pixel. That's it. It's freaking basic.  I opt into things, right? I'm a different freaking consumer That's who who that's why you guys this stuff is so basic and it's so specific And I'm just convinced that yeah, everyone misses the dam basics and and freaking all that right um What's the other word I use I forgot freaking um Just basic right they miss the basics they miss the basics. So make sure this this is set up, right? That's what I'm doing you guys. This is where I'm optimizing is on the ad set level And then and then when I get to the third step when I get to the third step the ad level This is where where I go. I scroll down make sure my accounts are set up and I don't go create ad I go use existing post.   Let's say for example. It's it's this one confirm And that's that post then I scroll down I scroll down and here is the call to action button right here You would click and you would add this one was already set up So I don't think it's letting me change the call to action, but it doesn't matter You would see it right here light up and you would see an empty space on where this can be used on instagram. That's fine But scroll down. Yeah, see so Choose this action you want so this this one already has watch. Let me scroll down Actually, no, they're not allowing me to run it because call to action required your campaign objective requires an external website Yes, this post can be used on on instagram. No big deal but the call to action button is because Actually, I don't know why they're not allowing me the call to action button on this one But that's where you would see it. That's where you would see it That's where you would see you guys just for training purposes. That's where you would see it Um is right there and that's where you would add your link to the landing page And and right there is where you post the entire link htts www make sure you post the entire link That's when you're putting it there for for the learn more button That's where you're going to choose the call to action button and you're going to go with learn more So that was it you guys. I know that was freaking long But that that right there is your seven bookmarks Right here in our folder and I truly believe from this point on that's all you got to focus on is knowing your business settings Knowing your ad account knowing your ad account id number, right? That's where your credit card is tied to which you can find in billing and payments in billing and payments You'll know where your balance is that You'll know where you're where you're where you could change and swap out different credit cards or even connect your paypal Your custom conversion is around any thank you page you guys any thank you page open house listing seller guide buyer guide freaking Buy this black shirt buy that red hat whatever dude that confirmation page is the money page That's what it's all about. That's the custom conversion Okay, and we do that in the ad set level we add that to the ad set level And then one other thing on the ad set level One other thing was the custom audiences So over here after I complete the the custom conversion the pixel make sure it's the right pixel I'm going to come down here And this is where I can include or exclude This is like a newer actually it's right here. This is where I can include or exclude Custom audiences. So if I click inside this box right here custom audiences here, you'll see the different audiences that I set up Right now if this was ad number one, I wouldn't be retargeting anyone right now um But but these are these are people these are audiences that I can retarget I can even choose to exclude ad exclusions. I can even choose to exclude An audience. So as I click the audience the training video This is an audience of people who landed on my training video page, which is aka my thank you page My confirmation page. That's that page So maybe add two and on if add if ad number one was was okay And I got some leads to come in it doesn't matter if it's one lead or 300 leads We're talking about ad number one If I got leads to come in boom, there's already people in that audience Might be five people might be 500 But but but it'd be more likely it'd be what I'm trying to say is that it'd be most likely where ad number two and on You can start excluding That audience I would like like you don't like things that you Downloaded already bought you don't want to keep you don't want to keep seeing ads from that company on that exact product that you already bought Nor does the advertiser want to continue to spend money Showing you that red bag when you already purchased it last week It's like dude. No, I don't want to keep showing you ads on my training video to get you to watch it When you already watched it last week So I'd be excluding you from seeing these ads, right? So this right here is super powerful you guys Well, I got many many videos on custom audiences here on youtube So if you enjoyed any of this stuff, please share it.  I um This is what I call step two. This is your facebook business manager setup Again after speaking to thousands of thousands of people This is what I what I always see is that the business manager was never set up the right way So get your setup you guys comment below Let me know what kind of business you guys are building and let me know how I could bring value to what you're doing online I'll see you in the next video over now