St. Lucia's Citizenship by Investment Program has launched its new brand and enhanced website as part of an overall strategy to become one of the most visible, viable and unique programs internationally. The CIP's rebrand coincides with its fifth year of operation and the program is now focused more than ever on using St. Lucia's citizenship in the furtherance of national development goals in the short to long term. The new CIP visual identity incorporates the country's matriarchal brand, featuring the immediately recognizable famous pitons. However, the CIP notes that this rebranding is much more than a logo or a new look and feel in the market. It is the unveiling of an entire strategy in motion to develop and be perceived as the best run and most successful global citizenship program in the world. The five years of operating, the CIP is well poised to capitalise on an increased demand for investment via its citizenship program. Even with COVID, when we would expect that there will be a reduction of numbers, it is the best time that the CIP has witnessed over the five years. And I think what underpins this is the basic principle that the issue of international mobility that is so required by people. It's not phased by whether there's a pandemic or not. Persons want to move and they want that international mobility. And for St. Lucia, I think we will add the right time, the right place. And I think the whole rebranding and the whole narrative that we've written will really put us in good stead and will continue showing those increases in numbers. A highlight of the rebranding is the enhanced website with user experience and user interface capabilities to allow for secure online applications and also serves as a powerful marketing tool with its rich content and information. The brand pillars and the tagline for the re-image CIP are authentic, respected, secured. At its core here, I mean, you know, the integrity of our program is of utmost importance. So, you know, for example, audits. Our program is audited every year. The financial statements, the entire reports of the audit is delivered on time to cabinet in line with legislative requirements. From an integrity point of view, I can sit here and see very clearly that every file that comes to the boardroom and indeed every file must come to the board to be decided on. So, it's a board of five that decides on every file. And every file that comes to our boardroom has had to go through all of the regulatory, you know, due diligence, all of the private due diligence, and then all of our, you know, national security and international security partners. Prime Minister St. Usha Hon. Allen Chasne is pleased with the direction that the CIP has taken under his leadership. Key benefits from the revenue from the CIP program include availability and ease of access to affordable funding for investments and a development in the country via the National Economic Fund, as well as improving the country's net worth and credit rating. In addition to improving the credit rating of our country is that it drives investment. So whether it's in healthcare, whether it's in education, whether it's in infrastructure, it makes free capital, monies that in fact we don't have to pay for. It's like having grant money to invest in our country. The difference is my government is not intending to use it as grant money. We think that it should remain as equity or as a loan even to government in order to preserve and make sure it's a sovereign fund. The impressive performance of the rebranded CIP, even with the context of COVID-19, is good news for the country as the program seems poised to become a significant contributor to GDP and a furtherance of national development goals. From the Government Information Service, Lisa Joseph reporting.


Welcome to the tea of the day today. I'm doing a little bit of basil and dill Yeah, dill tea different, but uh, you know, let's give it a shot Okay, I'm gonna say it Not my favorite Not a big fan of this one right now Think maybe part of the problem was is the basil leaves I used were just a little bit off Didn't exactly store them the best this time my bad and I'd like to talk about all the benefits of dill like how it's good for digestive and intestinal health And it actually can help with the baby's colic if they have a problem with that, but right now. I'm just it's a t-fail Sorry, this one doesn't take very good dill so strong by itself as it is if you mess up anything else It just does not work. Yeah, sorry


How do we know who is intellectually humble? Any scientific study of a phenomenon will require that it can be measured. If the desire is simply to discover the existence of a phenomenon, some kind of measure is required. If we want to know the relative strength of a phenomenon, a measure is needed. If we want to assess the occurrence of a phenomenon in one case, and compare it to an occurrence in another case, we need a standard of comparison, a measure. If we want to devise an intervention that will increase the presence of the desired phenomenon, we need a measure to know if the intervention worked, if an increase can be detected. And so it is with intellectual humility. In order to discover it in people, assess its relative strength, compare one person to another in it, and help promote and increase it in people, we need good measures. Measurement is a natural place for philosophy and science to meet. When psychologists are trying to operationalize a concept by devising test items that can measure any given construct, they have some theory in mind. Items or procedure for the measure are generated on the basis of a theory of the construct. In the case of intellectual humility, if you hold it as a doxxastic account, items or procedures that measure the accuracy of tracking positive epistemic status would be the focus. If you take the Robertson Woods account, measuring ego investment in epistemic beliefs would be the focus. Again, there's no requirement to pick one philosophical perspective in general in generating content validity. Folk theories of intellectual humility may also inform the content, as well as theories from cognitive science and other realms. In fact, most researchers sample broadly across theories, especially when attempting to devise a general or global measure of intellectual humility. We take the stance that intellectual humility is a complex psychological process involving both within-person and between-person dynamics. For this reason, measuring it should be approached through multiple methods, which might include self-report, but also reports of observers and some behavioral indicators. To have real-world validity, it should also reflect the three dimensions found in the folk conception of intellectual humility, that is, the epistemic, interpersonal, and intrapersonal dimensions. When looking at specific measures, it's good to keep in mind a folk proverb. The devil is in the details. In order to understand how a researcher is operationalizing a concept, it's good to look at the specific items generated to cover that concept. When trying to understand the convergent and discriminant validity of a concept, it's good to look at the specific measures against which the new measure is being compared and what the specific correlations are. If the researcher has done an analysis that shows what value the measure might add in measuring a certain concept, that is, what the measure might explain about the concept over and above existing measures, which is called incremental validity, this is also good to know. What I'm encouraging here is intellectual humility, assessing the conclusion of a study by really understanding how intellectual humility was measured and then holding or valuing these conclusions with proper firmness, depending on the validity of the measure. So in this brief introduction, it's my hope that you at least have the outlines of the psychological dimensions of intellectual humility and have a vision of how it might be studied through scientific means. We now dive into these dimensions in more detail.


What is up my Cranky Crew? It's Ethan from CrankGameplays and today we are back in more Five nights at Freddy's Security Breach. I just tried to record the intro of this, but guess what? I wasn't recording No, I was streaming by accident. Whoops, Justin, roll the tape. Okie dokie Justin I don't remember where we left off Okay, down, up, down, up, down, up What is up my Cranky Crew? It's Ethan from CrankGameplays and today we are back in more of I am streaming! I am not recording Wait, is it live? Is it actually live? Yeah, I'm streaming! Did you get a text? Wait, what? Who did you get a text from? That's so funny. Yeah, I accidentally pressed streaming Hey guys, I'm not streaming. I meant to record So I'm gonna leave now The stream button is right above the record button and it looks exactly the same Well, thanks for watching guys. See you in the video that I'm gonna now record. Good night Whoopsies, didn't know. Whoops, alright Uh, so we are now recording. Thank God my flashlight is out of batteries Oh, there's a thing right here There we go. Hold the recharge flashlight. Thank you.  That's where we are. It took way longer than I thought it would I spent like an hour and 25 minutes just doing that So if not a lot happened in the last episode Then that's why it took way too long and then I had to go and get my COVID booster shot So I had to stop recording. But anyway Jesus Christ, did she already see me? Get in this please What the f- Does she already know where I am? So that's me right over here Where are ya cheeks? Where are ya? I gotta figure out I gotta figure out- Ah, here she is Alright, great We gotta figure out, uh, Chica's walk cycle. So I'm assuming that's where Is that where I am? Or is that where I need to go? I am unsure. I am un-sure Chica is- Okay, that sounds like it's like right outside So Chica walks down And Chica walks over Alright, this is gonna be miserable Great Okay Okay, wonderful. I think this is- Yes, this is the other side for sure Yeah, that's right over here Definitely right over here Alright, we're gonna wait until she goes over there a bit more Okay, I see her Alright, which way is she gonna go? Hold on. Can we get down from over there?  I fuckin' hope not I really hope not She did open that other door though Fizzy-faz Let's double-check our thing Where? Where are we? Okay So this is over on the other side This is- Okay, so we are right here We are right there. We can go down So she's coming up She's coming up towards us right now, I think She should be coming up right there Yep Okay Now she walks back If she goes that way Then we should have an easy way out I was being attended I was like, oh, she's coming right over there That's crazy. That's where I am Alright, let's try that again. This will be easy though I think we'll see Do I need- I'll probably need to go back and get that She's just gonna play this smart We're gonna play it smart Okay Gonna get this Can she come in here? Can she come in here? Where is she? How the hell- How did we do that? I don't know how we just did that I don't know how Any of that was possible I do not know how Okay, well, I'm gonna use this and I'm gonna save This is the original I'm gonna recharge my flashlight even though It's already mostly charged This is like the OG Take the security badge Can I order the pizza?  How is that supposed to help? Look at this PC down here Okay, operate pizza bot Okay You have qualified for a free supreme upgrade Yes I love a free upgrade I am in the pizza bot Pit- add cheese Hell yeah Add cheese It didn't tell me what to do at all The door power Okay Where do I go? Where do I go? Add cheese Where do I put it? Where do I put the pizza? Okay Okay That's how you make a pizza Toss it? Where? I Where do I take this pizza? Eat Add meat Add meat I'm already almost halfway down It wasn't letting me move a bunch before Can I take the pizza? Can you give me the pizza? Great Toss it in the bin? Why do I need to toss it in the bin?  Not meat Not meat I mean should I just give up? I don't have enough time I don't have enough time An oven Where?  Where's the oven? Oh Sauce Here we go, add sauce This seems to be going so much faster than the last time Is this not going faster? Why does it feel like it's going faster? Add the cheese Add the cheese, come on baby Add the cheese Let's get some delicious meat Here we go Meat Add the meat Add the meat Add the meat And then not meat Not meat Okay, get the not meat on there Now where's the oven? This place seems to be full of ovens An oven would be ideal, wouldn't it? But where the hell is an oven?  You want pizza?  Get to the load dock through the kitchen Exit to Docks Is Chica in here? Like this? This? What kind of set of controls are we talking about? What kind of What kind of controls?  Okay, out of order Aren't they egglit? Like this? Come back to you where? What do you mean come back to you? Where's you? Return to Freddy? Where is Freddy? Uh Freddy's location Where is, what? Where is he? I don't see him anywhere Which Which way am I supposed to get to you, Fred? Oh Yucky Yuck Yuck Okay, where are we? Where are we? Uh Okay, there's Chica There's Chica? How am I supposed to get back to him? Where do I go? I don't know where to get to him Because it's not showing on my map I guess I would go That way I mean there's not really another place to go Right?  I hope not Jesus Christ Where are we? It's hard to It's hard to get oriented Like where Where am I? So this is right here I think Yeah great, cool But where am I? So that was not great I don't know actually Where I am Am I in one of these? Or am I in this?  That's my body right there That's me If she's just going back and forth right in front of me Did she move at all? Oh those guys moved Does that mean if they moved that you will Also move? Yes Where are you going now You're leaving Leaving the room right Yup Oh Jesus Christ Can I hide back here? Can I hide back here?  Was I not supposed to do that? Was that actually where I was supposed to go?    Because then if we die We automatically have a fully judged flash of light Alright Let's see what kind of new hellscape We're entering into Let's check out the cameras in here I don't know Okay great there's no cameras back here Awesome love that I wish I could hide There's no cameras back here Slowly through here He's got He's got a little earring We have matching earrings Roxy where are you Coming from huh? Roxy what are you like She likes pizza Okay great Alright so Roxy Like People She has a Degradation Degradation kink Degradation kink Justin what is it Oh there she is Wonderful So I'm guessing that That door This one What's next to that door Look at you Roxx Look at you Okay so next to this is like A generator looking thing And right here is a bunch of shelves The reason that I'm doing this Is not only because I'm a pussy But because I want to try and get my bearings And figure out Where I am So it could be That I think Is there forklifts right across There is okay great Alright so this is where I am Um Roxy where are you Where did she go Sweet Roxx I don't look at her Alright so she's pretty far away I think Jesus Christ The game is Not performing wonderfully Okay so that is where I am That is where I am right now So let's just see What her walk cycle is Cause once she gets here If she's going here Then I can just Assuming that I don't get Absolutely obliterated By the security bots Did she not see me Or did she see me It's taking all of my might Not to press E By accident Okay I guess she didn't see me Now where am I Now where am I Shit What's right Here That's so hard to fucking see dude Am I right there It is so hard to tell Where I actually am Is that where I am I think that's where I am Is it? I must be Is that me?


Hey everybody, JR Fisher here. Welcome to Wednesday morning. It is the what, 9th of February, 2022. What's going on, Wayne? I just saw him pop his head in here. Good to see you here, buddy. We're gonna have a good session today. We really are. I'm gonna talk about zero or low volume keywords. And I'm gonna tell you how that even came into my mind the other day. But before we get started, make sure you subscribe, hit that subscribe button down there. Don't forget, ring the bell. And look at that, it rings a couple of times. Don't forget to ring the bell. Turn on all the notifications so you're notified each and every time I go live. Man, I feel lucky today. I feel lucky today to be alive and to be able to talk to you guys and share this stuff with you.  And I saw the memory of us pouring our foundation to this house that I'm sitting in right now.  We moved in here in July, I guess it was. And shoot, it's already 2022. We bought the land in 2020. November of 2020, I bought this land to build this house. And wow, it's gone by fast. And I gotta thank all you guys. I gotta thank everybody out there because everything I have has come from you guys.  Okay, all my income, my food company, my training, everything, my ad revenue from YouTube, all comes from you guys, you people who support me. And I thank you from bottom of my heart, I really do. I mean, you've allowed me to live a really, really good life since I've gone online. I've got to meet some really cool people. I mean, I really appreciate you guys. As a matter of fact, say hi in that chat section there. Click in there and say hello to me. I love to hear from you. I love to hear your comments. I just love to interact with you guys, I really do. And the other day I was working on my survival food site and I hired a guy and we're doing some keyword research because we're SEO in the entire site. It just, we've switched it over several times. It just needed a revamp of SEO. And it's a really deep dive thing. And I got to thinking, all the keywords that I want to focus on, and that's how I started this research, are ones that are used a lot. There's a lot of competition. But is it true that I should maybe use some low competition or zero search term keywords? And I came across several articles and I want to share with you some information on that today because I think we kind of overthink this. I think we tend to sometimes write our content or make our pages based on what the keywords are instead of what people are really interested in. And you know, there's so many reasons why you can't always trust the data for keywords. And I want to go through all that today. But the thing about optimizing for zero volume keywords is that you probably shouldn't overthink this, okay? If those keywords don't deliver time or money or whatever is wasted, but you don't know if you don't try. It's like anything else. You just got to try and see what's going to happen with it. So I've given it a lot of thought and I've gone through it. I've looked at a lot of the data and I want to share that with you guys today because there's some really profitable things we can do. Optimizing for zero volume keywords. Why would I do that? I mean, ask yourself your question, you know, why would I absolutely do that? And there's a lot of reasons for that. I get that optimizing for zero volume searches seems like the literal antithesis of good SEO and content performance. However, there's some reasons why you should think about it. If I were truthful with you, I would say, well, writing what I was going to talk about today, I had kind of an itching to put more keywords in my title and all that. Ones that I knew that would get people. The safety is in numbers, right? I know I'm going to get CPC. I know I'm going to, you know, be better in competition and keyword difficulty and all that stuff, but there's problems with these keywords and the softwares we use. Keyword data often comes under scrutiny for being very vague and inaccurate. Okay, so we don't really know if we're doing it right. And I'm not just referring to the time that Google replaced exact search volumes for volume branding and keyword planner, which that was kind of a scam, but you don't have to look back far to see that keyword data should be taken with a pinch of salt. Even while I was preparing this video for today, I stumbled over a bunch of forum questions surrounding the volume discrepancies across keyword tools. So a lot of these keyword tools, they pull up different things. One of the ones I saw here, and I've got it up here, HREF is showing search volume is zero for keyword for which SEM Rush is showing 4,400. That's what somebody wrote. Somebody else wrote, why is SEM Rush showing keywords with zero search volume? Another one I saw was keyword search volume in HREFs very low. Anyone else noticed the same? So, you know, even these tools that we use guys are not exact. Now, there's a guy called Steve Toth, and he kicked off some scrutiny chatter lately with something called ZSV, and that is zero search volume, okay? And he shared a screenshot of one of his client's search consoles, and he compared it to thousands of impressions that landed for long tail 16 plus keywords, low volume phrases, against sorry looking search volume column of zeros. And yet, they still got people to come to the site. Now, there's a whole lot of reasons for this. How can you really know whether a low volume search keyword is in fact low in volume, but the keyword data itself isn't really reliable? Well, don't get me wrong, I'm not advising you to stop using keyword tools. I mean, it's pretty bad if I were to use search volume keyword tools, and then I tell you guys not to use them. So I'm not saying that at all. I'm just saying that you should maybe expand your horizon a little bit. Searches have to start somewhere. Keyword data is a solid way to assess whether there's an appetite for your content, but it's also well-known fact that keyword optimization can and does work. However, however, an example is a little reminder that keyword metrics aren't to be the end all for everything, they're not always accurate. Evan Porter, who's the owner of Words by Evan Porter, said this, when you successfully target low volume keyword, you can usually expect to get anywhere from three to 30 times the traffic you'd expected based on the volume or even more in many cases. So he's even saying it. It's tricky to really green light ideas for high volume keywords. Another thing, data is not built on unearthing trending topics. Back in 2017, I thought this was interesting, Google stated that 15% of searches have never been searched before. Wow, that's a lot. Who would've thought, I would've thought everything was already searched for, right? But apparently it is not. Let me get another sip here. Hey guys, use that chat box right there. I don't see a lot of people using it yet, but get started in there, say hello, tell me what your weather is, whatever you wanna tell me. So keywords, tools, keyword tools, excuse me, won't necessarily show you these new search opportunities because they're always looking at the past, okay? They're snapshots of the past. Keyword tools, average search volumes out over an entire month, right? So this means that the data collection is delayed. Demand peaks and tropes are normalized and newer trending keywords often go undiscovered until months later. Now, I think it was a 1970 or 71. I was a kid and I went to a concert. I went to a concert, a place called The Scope in Norfolk, Virginia. And there was no internet at that time. And we went to a concert and we saw a guy named Neil Young. Now Neil Young has some great music. Everybody loved Neil Young. And times have changed, okay? And Neil Young died out and there was no search volume for Neil Young for the past few years. But in the past couple of weeks with all the controversy that's going on between him and Joe Rogan, well, there is what? There's a lot of searches for both those names now.  I'm not bringing it up for that reason. I'm just saying that if you were to look at search volume for either one of their names last month, it would have been a lot lower than it is this month because of things happening. So all of these search engine tools out there that look at keyword volumes are based on past data, okay? And things can change. And they have changed dramatically in the past couple of weeks, right? Another thing Steve Toth said was, other SEO and content writers are probably disregarding these kinds of keywords due to the low search volume advantage you. So in other words, if you start using some of these low searched or zero searched keywords and people have an interest in it, then you can get an advantage over everybody else. Search volumes can lead to some really cool discoveries, right? That people weren't even thinking about. But the question is, how do you figure out? How do you figure out? How do you know what keywords to use? Well, the first thing you can do is you can create link worthy content. What do I mean by that? I probably don't need to tell you the power of links when it comes to ranking, but original research, theories, data, opinion pieces, interactive campaigns, all of these are examples of link worthy content where keywords are secondary, okay? They're not the main thing. Digital PR is built on this method. And in fact, BuzzSumo's success is too. Since 2014, BuzzSumo used its own data to study and test all the elements of marketing. So that's kind of interesting that they were part of their own research. So that's something you can do is actually put something out that is gonna be worthy. Now, the next thing I can tell you that you can do is you can create content that people want to share. Now, understand people share things so that the people who see it have an opinion of that person, okay? So if they're sharing that, I don't know, they rescue animals, okay? Then they're trying to make people think that they're a really good person and they're kind of animals. And they very well may be, but that's what they're trying to get across. If they're trying to share something that looks highly scientific and difficult, what are they trying to do?  So what you wanna do is create content that people actually want to share. And I got a couple comments here. I got us through up on the board. Who do we got in there right now? We got in there. Yes, good morning, Allison. What is going on with you today? Good to see you here. Pleasure to have you. And keep those comments coming, guys. And Allison, Wayne, Paul, Jennifer, just put whatever you want in that search area there, search area, I'm talking about search, in the chat area there and I'll be happy to highlight it. All your comments will get highlighted up on the screen here. So don't put any profanity or anything because it's gonna pop up on the screen. Hey, look at this. Paul says, good weather here in hot spring 64 today. I got you beat. It's gonna be 70 today. Right now it is, right now, but I tell you what, Paul, I probably didn't have you beat the past couple of weeks. Oh my God, it was cold here. What do we got today? It's not today, high of 70, it's 58 right now. So we're inching up. We're inching up, we're getting warmer and warmer. Let's see here. Can you give examples using your product line? Yeah, and I'm gonna do that just a second. Matter of fact, I have that in part of my notes here, Paul, so we'll be doing that. But I wanna talk about the sharing thing. Shares don't directly correlate with rankings, but awareness can definitely lead to traffic. So the types of content that I'm talking about are really good for landing links which people naturally share. Creating shareable content is also about tapping into social conversations and trends. So you're gonna have to dig in a little bit. If you know a topic is gaining momentum on social, do you really need to check the search volume to validate your idea? I mean, I know just looking at the news every day, if you type in Ukraine two months ago, nobody was searching it. If you type in Ukraine today, everybody's searching Ukraine. I wanna know what's going on there. They're trying to figure out where it is on the map. You could probably do an article where it's located. So to give you an example, Paul, I could put in there, do Ukrainians have enough food storage supplies? And I could write a whole article about that and then I could put in the article how to get good deals on food storage and that link could go back to our products. So what you can do is incorporate something that you know is gonna be trending, that you know is in the news, but may not have a lot of search volume yet and incorporate that with your product. So I hope that gives you a good example of that, Paul. Kinda gives you an idea of what I'm talking about. So that's something you can do. There's other ways you can go about this, guys. A lot of other ways you can go about this, actually. You can tap into your community, okay? Your personal community. Involving your community means that you have ready-made audience for your content once you publish it. Now, I have a ready-made audience. I have a ready-made audience for digital marketing and making money online. I have a ready-made audience for survival food and survival stuff. This is an awesome awareness as you prepared earlier type thing. So you can set this up. So you can turn into Slack. You can look at Facebook, LinkedIn. You can look at forums. Check out your email contacts, industry influencers. Any group that may have an interest in what you're creating and rally the troops, right? Rally the troops. Get expert opinions, get quotes, examples. You could do interviews. Day-in-the-life type blogs or blogs, case studies, and this is kind of a day-in-the-life. This is what I do every day, right? You could do polls, surveys, webinars, podcasts. There's so many things out there. Now, I mean, with the success of Joe, everybody wants to have a podcast nowadays. So, you know, search volume for podcasts a couple of years ago was probably nothing, but now it's probably pretty high. And I haven't looked at that particular one, but it's probably high. People are realizing you can make money on that. Let's see here. Yeah, keep the questions coming, guys. Paul, you jumped in there. I appreciate that. All you folks, and we were having them come from Facebook and YouTube. So I wanna put them up on the screens so you guys can see them. Now, don't always focus on keyword numbers. Focus on number of keywords, right? So think about this. According to Evan Porter from Niche Site Project, you should be optimizing a single page for multiple low-volume keywords if you want to see a boost in traffic and rank in the SERPs, search engine results, right? Pages. He coined the term cluster keywords to describe an approach, which involves optimizing your content around numerous zero search volume keywords with shared content. Now, think about this. These are some of the one searches related to is the grocery store least crowded, okay? So these are some of the other searches, and I wrote these down so I could share them with you. Best day to grocery shop at Walmart. That's a related one. Best time to grocery shop at Walmart. What are the grocery, what are gross, I'll get this right, when are groceries the cheapest? Are grocery stores busy on Easter? Are grocery stores busy on 4th of July? How busy is Walmart right now? Best day to grocery shop at HEB. HEB, by the way, guys, if you don't live in Texas, it is our grocery store. We don't really have any other grocery stores here. We have Walmart and we have Target and we have HEB, that's it. And then the last one on here was, are grocery stores busy today? So all of those are kind of related in there. Now, I wanna read to you a quote from Evan Porter, who is the contributor to niche side project. Now, listen to this. Cast a wide net over a dozen or more zero or low volume keywords that are all basically the same thing. Maybe each one only brings a few people per day or month, but in aggregate, the amount to a serious amount of increased traffic, intent is a consideration here too. These clustered keywords have to share the same intent. So like no, do, go, et cetera, that type of thing. All have to have the same type of intent. So where can you find and validate low volume keywords? Where can you do that? You look for repeat questions. You look for topics, you look for discussions. You look at Slack communities. You could look at Facebook groups. You could look at forums. All of those places are great places to find this. You can also explore the subheading of a top ranking content to find low volume untapped keyword ideas. So when you're searching for something, you know, it was just gonna have the meta title and the meta description. Look in those meta descriptions. That's another place you can find it. Let's see, I'm gonna pop up a couple of these comments in here. I heard of people who used what was trending on Oprah and Ellen and utilized trends there. Yeah, I mean, that could certainly be something. Understand when you do that, you're gonna be garnering their audience. If that audience meets with what you want, great. You know, Oprah's audience wouldn't meet with my survival food company. Just wouldn't. However, if she did a show on survival food or survivalist or whatever, then of course that would meet up and I would probably use it. What they were talking about was posted early, allowing time to generate content. Yeah, that's pretty good stuff, Paul, it really is. Top 10 lists seem big. Top 10 list, five steps to, seven steps to, eight steps to, you know, all those things work really well. Eight step guide, four step guide, whatever. Rarely does it work when you go over 10. Okay, nobody wants to do more than 10 of anything. The 10 step things don't seem to work as much. But those things work very well. Thank you for that comment there, Paul. In addition to that, Google's page one SERP features include this. They include an answer box. They include text ads. They include related searches. They include people also ask. Now this is what the search engine result page looks like on Google now. They also include people also search for and they also include Google image suggestions. So all of that is on their SERP page now or that search engine result page. Look at social media trend tools, okay? You can look at those and see what's going on there. You can look at social listening tools. You can look at things like Twitter, advanced search or what is it? Brand width, customer research. You can look at website search bar. You can do that, you know, it's gonna have a dropdown for things that people are searching for. You can look at customer and sales teams, customer messaging, bots, Twitter polls and hashtag chats. You can look at audience surveys. So how do you monitor the performance of zero volume keywords? How do you do that? You can look at ad impressions. As you've seen low volume searches can potentially drive big impressions guys. This can make you a ton of money. And you can turn ad impressions into search volume estimations really easily. Just take your ad impression data for a week and multiply it by four to get the equivalent of a month's worth of search volume.  You're gonna say, JR, if I did this, I'm gonna have a lot of failures. I'm gonna have a lot of stuff that's not gonna work out. Some of these articles, some of these videos, some of this content, nobody's gonna watch. There's nobody's gonna read it, nothing's gonna happen. And I'm gonna consider those failures. I don't consider those failures. If I'm in the kitchen and I'm preparing something to eat and I break a glass, I don't consider it a failure. I break more stuff in the kitchen than my wife does by far. Does anybody know why I break more stuff in the kitchen than my wife does? Can anybody guess why I would break more items in the kitchen, why I would make more mistakes in the kitchen, where I would do more things wrong. And I'm gonna leave you with that for a second. I'm gonna wait and see what the answers are in here. But I break a lot more stuff than my wife does in the kitchen. And I want you to think logically about that and why I do that, okay? And I'm not gonna give you the answer yet, but I will give you the answer at the end of this session today, which we only get about seven or eight minutes, something like that. Also, the other thing Evan Porter said, he says, as your company grows, observe search consoles live data closely and rely less on SEO tools, which can take a while to dig up new keyword data, especially while you're growing, because you don't have the data, right? But then bear in mind that Google recently confirmed that its Google search console performance reports are affected by bot traffic. So be wary if you see any unusually high traffic for unassuming low volume keywords, because it could be a bot. And they finally admitted it, they said it didn't before, but now they're saying it is, it's unreliable data. So that's something to think about. Now, if this is something that you think is helpful, put that in the chat section right there. Let's see here. All right, let's see. Let me see, Wayne Charles has got some comments in here. I love these, I love these. People are guessing why I break more stuff in the kitchen than my wife, okay? And let's see here. Wayne Charles says you're all thumbs, okay? All right, that's a good guess. It's not the answer. It's not the answer why I break more stuff. Paula, I don't see that you've even tried to figure this one out, but I would think you could get it, Paul. You're not as used to working in the kitchen as your wife might be. That's another good answer. It's not the correct answer, but it's a very good answer. And on the surface, on the surface, that's what most people would say. They would say, well, JR, you're clumsy, you don't know what you're doing, you break things, okay? That's what most people would say, but that's not the answer. So put in that chat section what you think the answer is. And if you're watching this and it's recorded, you can still put it in the comment section and at the end you'll see what the real answer was. And it's my real answer, okay? So that's one thing you gotta be careful for because it's me saying it. So I come up with a solution, but let me take a sip here. All right, now let's see here. This session was great. Well, glad you liked it Paul, I really appreciate it. So I'm gonna give you the answer. The answer why I break more things in the kitchen. I do all the cooking. See, it was there and now that you hear it, you're gonna say, well, yeah, if you do all the cooking, absolutely, you're gonna have a chance to break more. Absolutely, if you try to use these low volume zero search keywords, you're gonna have more failures. However, however, I do get some meals cooked.  You were relying so much on these search engine tools, so much on these keyword tools. And there's a lot of really good ones out there. And I'm not saying don't ever use them. I'm just saying that, let's see here, subconsciously you hate the stuff and you wouldn't do. That's another possibility, right? But that's not the answer. The answer is I do all the cooking. So the odds are that I'm gonna break more things. I'm gonna have more mistakes. I'm gonna spill more stuff. It's just the way it is, right? Now, if we equally spend the same amount of time in the kitchen, you could maybe draw some conclusion that one of us was clumsier than the other, right? You could do that, but you can't. You can't, okay? You don't have that data. So I'm gonna assume that I spend more time in the kitchen as well. Let's see here. Wayne says, I would have never guessed you were the cook. Well, Wayne, you don't know about my other channel, do you? Restaurant quality recipes. So you can search that, JR Fisher, restaurant quality recipes. I'm slowly putting up the recipes there, guys. This is a brand new channel. I have artichokes going up this week. What do I have today? I think today there was another one that went up and it was, oh, pesto, linguine with pesto, homemade pesto, and I actually grew the basil. So if you're interested in cooking that type of thing, let me just put in here what it is. Restaurant quality recipes by JR Fisher. Okay, Wayne, so you wanna check that out there. And let's see, we got another comment here. Okay, that's my comment, okay? So you may wanna check that out if you're into that sort of thing. If you're not into cooking or you're not into recipes, don't bother, it's not for you. But if you like that stuff and that's the kind of stuff you wanna see, let's see here, really want to make that salad. Well, then do it, Paul! You gotta do it, buddy. Tomorrow, no wait, we're gonna be live again Friday. Between now and Friday, make the salad. I'll ask you Friday how the salad came out. How about that? It's easy. This is an easy salad to make. This is something you can make in like 15 minutes, 20 minutes, okay? Great salads, a Caesar salad, one I did on there. But you're gonna see some really cool recipes on there. And what I do on that channel, just for you guys who are interested, is I show you how you can make the same meal that you would have at a restaurant for a whole lot less money. And generally, it's gonna taste a lot better too. So, check out restaurant quality recipes if you're into that sort of thing. I wanna thank you guys for being here today. It's been really pleasurable. We've seen some new faces. We've got some great comments in here. Love having you guys in this session. I mean, thank you for the house. I mean, you guys built me a house by supporting me and this channel. That means a lot to me by buying my products, by buying my survival food, by all the great things that you guys do to support me. You've provided me with a nice lifestyle. So, I owe you guys. I owe you guys to bring you good content. If you like this, give me a thumbs up. I would really appreciate that. That really, that thumbs up doesn't seem like much to you because you just click the little thumb. But that means a whole lot to the YouTube algorithm. So, when you do that, it means a whole lot. Only click it once, because if you click it again, then the thumb goes away. It goes up, it goes down, it goes up, it goes down. Okay, so you gotta do that. Paul says he's gonna see us on Friday. So, Paul's gonna tell us about that salad on Friday, right? I know you are. I know you are, Paul. You're gonna tell us all about that salad. I've got crab cakes coming up, which is a pretty good one. I've got barbecue beef ribs coming up. So, if you guys are into any of those things, you're gonna wanna go to this channel and check it out. Got some really cool stuff for you. Guys, thank you so much for listening today. Don't forget to subscribe if you haven't done so. Also, ring the bell. Turn all bell notifications so you're notified each and every time I go live. I would really appreciate that too. And I think that's what I got for you guys today. Is that it? Is that it? Check out the recipe channel. Subscribe, all that stuff, thumbs up, all that good stuff. Guys, thank you so much for being here and I'll see you on Friday. Love each and every one of you. Talk to you later.


The final item of business today is a member's business debate on motion number 11065, in the name of Linda Fabiani, on 10 October is World Mental Health Day. This debate will be concluded without any questions being put. I invite those members who wish to speak in the debate to please press the request to speak buttons now or as soon as possible. Ms Fabiani, if you are ready, would you like to open the debate? Seven minutes please or thereby. Thank you very much, Presiding Officer. Yes, I would like to open this debate because it's a very, very important debate. It's something that matters every single day of our lives, but in fact the motion mentions 10 October, because 10 October was World Mental Health Day, and it's a very, very important day to reflect upon. It's a day of global mental health education, awareness and advocacy. We all have physical health and mental health to some degree, and just like physical health, mental health does not discriminate when it sends along problems, and there is so much that is linked into someone's mental health and sense of wellbeing. First, I would like to welcome the work that this Parliament has achieved over recent years. In 2005, the Mental Health Care and Treatment Scotland Act 2003 came into practice, set in motion by the previous Labour and Lib Dem Government and carried through by the SNP minority government, but backed by absolutely everyone in this Parliament. It was regarded as one of the most progressive pieces of mental health legislation in the world. Again, under the current Government, there has been a big focus with the mental health strategy 2012-15, setting out key commitments in relation to improving the nation's mental health and wellbeing. As I said earlier, like good physical health, good mental health cannot be assumed by anyone. Anyone at all can be diagnosed with a mental illness, yet, unlike with many forms of physical illness and problems, those with mental health problems clearly suffer from discrimination and stigma. There is prejudice and misguided stereotyping about mental illness, which has to be tackled.  Of course, sensationalist media stories do not help either. We have all seen those, and I will not give them the dignity of repeating any of the terrible headlines that we have seen over the years here. I think that, if we are all very honest, we have to admit that there are times that our own language is perhaps not as good as it could be. I know that I am certainly guilty of that now and then, but times move on, and terminology, which was perhaps normal and accepted years ago, is no longer perceived that way, so that is a way of moving on. Talking about things like that, there are common misconceptions about many aspects of mental health, and World Mental Health Day 2014 shone the spotlight on schizophrenia. Around 1 in 100 Scots experienced schizophrenia at some point in their lives. I reckon that 26 million people have that illness worldwide. The major symptoms include hallucinations, delusions and fatigue. Of course, the word schizophrenia does not mean that someone has a split personality or has multiple personalities, such as the common usage that has been described over the years, both in real life and in depiction, in TV, in novels and in film. It is important that we raise awareness of that condition. It is an important illness to raise awareness of, so widely misunderstood. Again, back to the sensationalising of stories in the mainstream media, it exacerbates the problem of discrimination against those with schizophrenia. For example, it is regular misunderstanding that people with schizophrenia are violent, whereas the reality is that people with mental illness are much more likely to be the victim of a crime than to be the perpetrator. Health inequalities for people with schizophrenia are alarming, too. Those with illness are expect—sorry, Sandra, I heard a wee voice in my ear, and there it was you. Thank you, Presiding Officer, and I thank the member for taking an intervention. The member rightly raised some issues there, but could I ask the member if she believes that one of the most important aspects of the mental health strategy is raising the awareness of mental health issues, particularly among professionals, as perhaps in the criminal profession, not in the criminal profession, but in the police, the justice and even in doctors as well, raising that awareness of people with mental health issues? I think that that is absolutely right. I think that there is institutional bias against people who have mental health issues, and I think that that very much has to be tackled. That feeds into the inequalities that we have, not just the health inequalities that those with illness expected to die 20 years younger than the average life expectancy, and poor physical health is a major issue facing people with schizophrenia and associated mental health problems, too, but then there is the employment issue. Nine in 10 people with schizophrenia are not employed, despite most being able to work. That is because of direct discrimination, misconception, both institutional and from the general public. There is another issue, which is that sometimes people with schizophrenia are very reluctant to take help. I know that I have, over the years, dealt with constituents, for example, who are suffering that institutional discrimination that we are talking about, and who have been diagnosed with schizophrenia. Because of that terrible stigma that we put on it, they do not want to even say the word or talk to professionals in the vertical commas that could indeed help them. There are big issues there. I also think that there is an issue about early diagnosis, and I do have concerns—the minister will be able to tell us more. I have concerns about waiting times for child and young adult mental health referrals and the early diagnosis kicks into that. In my motion, I mentioned support in mind Scotland, and that is a charity that focuses on supporting people with severe mental illness and their supporters. In fact, locally, in my constituency of East Kilbride, there has been a support group there for over 35 years, and I have attended many of their events over the years that I have been representing in that area. Another big shout-out for Sheila McLeod in the Eleanor Gardner is that, for 35 or 36 years, those two women have been heading up that organisation. That is back to what I said about the fact that, so often, people do not want to speak to professionals. That is where the voluntary sector really comes into its own and can gain the trust of people who really need that bit of help. I am aware of the time, Presiding Officer. I will close here. I just want to mention another constituency organisation, which is Theatre Nemo. Again, that confidence building and relationships building can come from drama, culture and the arts. It is so very important. Let us celebrate supporting mind Scotland's 30th anniversary. Let us support the 1 in 100 campaign, which has just been launched. Let us make yet another pledge here in this chamber that wherever we come across stigma and discrimination for mental health issues, we will stand against it. Colin Malcom Chisholm, to be followed by John Mason. I am bringing the subject of mental health to the chamber in recognition of World Mental Health Day earlier this month. The motion points out that there is this year a particular focus on schizophrenia and the impact that mental illness has on the lives of individuals and families across Scotland and the wider world. I will stick to that particular aspect, although I agree with what Linda Fabiana said at the beginning of her speech about the mental health act, CME and other initiatives. I think that there has been a great deal of continuity between this and the previous Government on those developments. As she points out, the support in mind Scotland has been running now for 30 years and doing exceptional work in bringing the issues faced by sufferers into the public consciousness, challenging stigma and raising awareness. The first stage of their 1 in 100 campaign was launched earlier this month, with a broad inquiry into people's experience of living with schizophrenia and the obstacles that they face in navigating everyday life. Their efforts to reach communities in Scotland who have experience of coping with mental illness is commendable, reaching out to share best practice and learn from the experience of others. I notice that they have a particular interest in the English schizophrenia commission's report on schizophrenia in England called The Abandoned Illness. I think that some of the findings from that report are interesting. I do not know if the minister can comment on whether there are similar features in Scotland. For example, premature mortality rates, that report says, for people with schizophrenia are dying 15 to 20 years younger than their fellow citizens. It also talks about poor employment outcomes, little support for families and significant fear to speak up because of stigma. I imagine that many of those features are also present in relation to schizophrenia in Scotland. The group is keen to emphasise the mutual experiences of service users in Scotland and England on the basis of those findings, which present ample evidence for taking a more targeted approach to mental health services. They propose—this is very interesting—to carry out a review of the report and the findings to consider what applies here in Scotland and what the response of polyps and makers should be. To carry out this analysis, a small steering group of academics and professionals has been convened from across the NHS and other mental health networks. That will be another interesting report when it appears. The mental health foundation has also taken a great deal of interest in schizophrenia. It points out that, around the world, 26 million people live with schizophrenia. They are keen to highlight that the perceptions of mental health in schizophrenia are slowly changing and many who are asked state that, in fact, people with schizophrenia are not the danger to others once believed, so that is certainly progress, although there is still further to go and not least in the media. Moreover, if you are diagnosed with schizophrenia, they say that, while it is a cause of concern, it should not mean that you lose the capacity to have a full and productive life. That can be helped by co-ordinating services more efficiently, which is one of the areas highlighted as an issue in the report on England that I previously mentioned. There needs to be a joined-up approach to treatment and support, and that starts with early intervention and accurate signposting. Most importantly, the view that treating conditions such as schizophrenia should be seen as being as important as treating physical conditions, just because an illness is not visible does not mean that it is any less critical. Without vital early diagnosis, a mental illness can very quickly lead to physical symptoms and also self-harm. One of the worrying features is that people with schizophrenia and, indeed, other mental illnesses often are not looked after as effectively in terms of their other more straightforwardly physical health. The motion speaks of the one in every hundred people who have a life expectancy of 15 to 20 years less because of their mental illness. That enormous disparity tells us all that we need to know about the serious challenges that are faced in terms of improving outcomes for those with schizophrenia. The worsening mental health of each individual effect should not come at the cost of deteriorating physical health. A paper published last year in the British Medical Journal by Glasgow University's Dr Daniel Smith concluded that, and I quote, "...people with schizophrenia have a wide range of co-morbid and multiple physical health conditions but are less likely than people without schizophrenia to have a primary care record of cardiovascular disease. This suggests a systematic under-recognition and under-treatment of cardiovascular diseases in people with schizophrenia, which might contribute to substantial premature mortality observed within that patient group." In short, that suggests that people are dying earlier because of delayed diagnosis. Now is the time to recognise this kind of link and to make a pointed attempt to achieve the more preventative approach that the mental health strategy sets out to do. I support the motion and welcome world mental health day's focus on this much misunderstood condition. Many thanks. I now call on John Mason to be followed by Mary Scanlon. Thank you to Linda Fabiani for bringing up the subject. I have to say that when I saw the title I was very keen to speak in the debate, as it has become increasingly clear to me that mental health is a major issue that we face and needs more attention. For example, recently in my own constituency a care home was proposed and folk in the community were broadly happy that that should go ahead, assuming that it was for elderly or similar residents. It then turned out that it was to be for folk with mental health issues and there was a fair degree of reaction in the community with concerns about the residents being a danger and a lot of misinformation was spread around. The company has said that building the home has given us a lot more information now, and I would say that most constituents are reassured by that, but I have to say that there has been a hard core in the area who have not been willing to listen. Routinely, we have constituents come into my office about housing or other problems, but my staff and myself often feel that there is a mental health angle to it. I would like to say that I am particularly grateful to GAMH, SAMH and CME for the advice, information and support that they have given. However, that was really underlined to me last week when I had three issues in the constituency, all of which made it into the media and all of which had a mental health angle. Firstly, I have a family where the 19-year-old daughter has anorexia and relations between the NHS staff and the family have become somewhat fraught. Now, I am convinced that all involved want the best for this young woman, but we are struggling to get the meeting of minds on how to move forward, and, sadly, one person was actually arrested last week involved in the case. I was very glad to see today that the evening times on pages 12 and 13 had a spread on anorexia and mentioned CME as part of that. The headline, Anorexia, had wrecked my body, but even worse was the stigma. This is a story that has to be said with a positive outcome. Bravely Ann has battled to a normal weight and is now backing mental health campaign, which is encouraging. The second case, which also had a fair amount of coverage, was between a well-known female writer and her ex-partner, who is a musician and is one of my constituents. I would most certainly agree that we should have adequate laws in place to protect actual and potential victims of stalking, and I am happy if the law is to be reviewed. However, we have to have a balance with our responsibilities to the other party in this case and in such cases who might have a mental health issue. Often, that person is not acting out of malice, and I do not accept that one suggestion that was made that anyone challenged with a stalking charge could say that they have a mental health problem. I think that that in itself is to play down mental health issues, as if they did not have an objective reality. I very much hope that there will be no rush to change legislation without taking all angles of this into account. If it is brief, yes. Suggesting that someone should have to suffer appalling behaviour from someone just and that they will be excused on the grounds of mental health problems. There is a debate on how appalling—there is a whole range. There is stalking that is malicious, but there is stalking that is just stupid and unwise and is a result of mental health issues, and I think that that is slightly more of what we had there. The third case is the Bellgrove hotel in my constituency, which some members may be aware of. It is really a hostel for homeless men rather than a hotel, and it is one of the last large homeless hostels in Glasgow. However, it is run by a private company and so avoids the care inspectorate and most other regulation. Last week, it received a new HMO licence for 160 residents, and it generally has about 140. My understanding is that a number of those men have mental health issues and are regularly in contact with the local mental health team in Parkhead. I cannot believe that the Bellgrove is the right place for them to be, and I cannot accept that the only regulation that it needs is an HMO licence. What it says to me again is that we are not taking mental health in this case seriously enough. All of these examples say to me that we are not taking mental health seriously enough. Just to mention one point, which Malcolm Chisholm also mentioned, that particularly struck me in the motion, was this about 15 to 20 years less life expectancy? So please, nobody should say to us that this is not a real and serious health issue. I would also like to thank Linda Fabiani for securing this debate on World Mental Health Day and for giving us the opportunity to debate the critical issue that is mental health. In response to Senator White, Linda mentioned early diagnosis and institutional issues, but I would also say that for many people it is not only early diagnosis, for many people it is a lack of diagnosis. Although the motion shines a spotlight on schizophrenia, many issues relating to this condition also apply to most other mental health conditions, including difficulties getting employment, discrimination and stigma, shortened life expectancy, as other members have said, and so much more. Farns the motion highlights the work of the East Kilbride support group. I would also like to acknowledge the work of hug, the Highland users group on mental health, which is very competently managed by Graeme Morgan. As a member of the health committee, which scrutinised the mental health care and treatment act 2003, with nearly 3,000 amendments at stage 2, I hoped that significant improvements in early diagnosis, early intervention, appropriate treatment and support, such as part on antidepressants, access to CBT, cognitive behavioural therapy and other therapies, psychology and psychiatry specialists, advocacy and treatment with dignity and respect. I hoped and trusted that all those issues that we discussed in the first session of this Parliament would be significantly improved 10 and more years later. However, when I looked at a recent briefing paper from the Royal College of Psychiatrists, I doubt the progress and the success of the previous legislation. The Royal College of Psychiatrists paper, and I quote directly from the paper, despite its long-standing position as a priority within health policy, remains the case that mental health services do not receive the same degree of focus for funding as other diseases. Secondly, mental health is responsible for 23 per cent of the disease burden, yet it gets 11 per cent of the budget. The life expectancy of those with severe mental health on average is 20 years less for men and 15 years less for women. Depression is associated with a 50 per cent increased mortality, a threefold increased risk of death in subsequent years in coronary heart disease and disparity in research funding, which particularly applies to schizophrenia. One of the UK funders on health research showed that mental health got 6.5 per cent of total funding, despite it being 23 per cent of patients who suffered from that. The recent Health and Social Care Act for England sets parity for mental health and physical health, and I would be thrilled to bits if that was the case. I hope that it will be in this Parliament. So often, especially Richard Simpson and others, we spoke about dual diagnosis. People with mental health and also drug addiction and alcohol addiction. We know that many people use alcohol and drugs as self-medication to mask and cope with mental health issues, and here it is again in the Royal College of Psychiatry paper. Then we talked about for older people in dementia, access to psychological and other services is much poorer for older people, and they make plenty points, but they are still saying that the college is concerned that the lack of adolescent intensive psychiatric care units for young people with need for this that are required to be admitted to adult units. And also the consultant vacancies in psychiatry. I appreciate that psychiatrists are not the only specialists, but it is disappointing to read all the issues raised in this paper from the Royal College, given that they were all raised 11 years ago when the mental health legislation was passed by this Parliament and implemented it later. Finally, I just wanted to mention the experiences that others have mentioned about trying to help constituents find support, particularly in relation to personality disorders. The time taken to diagnose this condition and indeed the need to look at the transition from child to adult services is very, very poor indeed. I think that I would probably overstep my time, so I will leave it there, but I am pleased to have the opportunity to speak in this debate and thank Linda Fabiani. Thank you very much. I now call on Stewart Stevenson to be followed by Liam McArthur. Thank you, Presiding Officer, and thank you very much to Linda Fabiani. Let's make this personal. Statistically, every one of us here has a 50-50 chance that at some time in our lives somebody whom we have a direct one-to-one relationship with in a familial sense will suffer mental ill health. That's two parents, a partner, and a single offspring, which statistically is what we have as relationships, so it will be close to home. I've only discovered in the last year, for example, that one of my mother's aunts lived most of her life locked away in the asylum in Loch Gilpedd. Never talked about, I never knew that she existed until I was doing some family research. That was the past, that was the stigma that happened and it simply wasn't talked about. I very much enjoyed in 1964 working for some six or seven months in a psychiatric hospital as a nurse, as a 17-year-old before going on to university. It was a time when the treatment was, if you were seriously mentally ill, you were locked in a ward and forgotten about. The staffing levels were appallingly poor. The world today is very different and let's hope that that is good. Let's just talk about a few things. Awareness. What does it mean for the sufferer? Not all people who suffer from mental ill health are self-aware that they have a problem. We can't do much about that, but what we can do, the family and everyone else, is, by being aware of the needs of that person, be there to support them when they need it. Be there to catch them when they fall. Be there to lift them back up when they need it. Treatment. There is health treatment that we need for people with mental ill health and we are increasing investment in that and that is very welcome. Albeit, as Mary Scanlon correctly highlighted, it is still very much the poor relation financially, but also more critically the poor relation in terms of being a chosen specialism for people with medical training. That is even more critical than money, because if we don't have the people with the skills, we can't actually spend the money to help the people who need it. I think that we all have to be careful about the social interactions that we have with people with degrees for mental ill health. Let's put a positive spin on some of this, because having a different mental approach to things, although it creates a huge burden for people, can deliver benefit. I want to highlight the careers of three famous schizophrenics. First of whom is Vincent Van Gogh. He died at the age of 37, and he did so because he shot himself. This is not the place to explore why there is doubt about that, but he produced the most wonderful impressionistic art. There is little doubt that the way his brain and his mind worked was a contributor to that. However, he paid a huge price for that, but he delivered a great deal for us, which we remember to this day. Clara Ball, the It girl, was one of the first stars in the silent cinema and continued on into the area of the talkies. She suffered from schizophrenia for her entire life, but contributed enormously to the experience and enjoyment of others. Najinsky, the great dancer, was schizophrenic and, like Clara Ball, died relatively early at the age of 60. Many of those people were in the artistic domain rather than science or other domains, but many others could speak about it. Let's remember that people with mental illness are there and can make a huge contribution, sometimes aided by the fact that they have that mental illness. We talk about stress in our modern society. Stress is good as long as it pushes us forward within our ability to deal with the stress. For too many people in the complex world in which we live, stress gets overloaded and becomes distressed and can lead to mental ill health. We have to each and every one of us be watching for that to happen. Let me conclude by saying that, ultimately, of course, one of the outcomes from some people's mental ill health is suicide. My life has been unfortunate to be close to three different people who have committed suicide. One who did so because of a chemical imbalance arising from a physical condition that led to suicide at the age of 18, another who suffered post-natal depression through herself of a high building, and the third one, to this day, no sign of suicide coming to this day. We do not know why suicide took place. That is a mystery wrapped in enigma, but we all individually have a duty to help people with mental ill health, to guide them to treatment, to make sure that we, as parliamentarians, provide the resources to help them. I now call on Liam McArthur to be followed by Mark McDonald. Thank you, Deputy Presiding Officer. I start like others, but I congratulate my good friend Linda Fabiani in giving us this opportunity to rather belatedly mark World Mental Health Day, which, as others have said, focuses on the area of schizophrenia this year. I think that that gives me an opportunity to commend and support in mind Scotland for its excellent 1 in 100 campaign. Again, this is just the latest debate that we have on the issue of mental health. I was very fortunate to take part in the debate led by my Liberal Democrat colleague Jim Hume back in April. I may return to one or two of the points that I made on that occasion. It struck me during the course of that debate that many, if not all of the members across the chamber who contributed were doing so by drawing on some element of personal experience. I think Stuart Stevenson rightly drew us back to that approach in this debate. It came as no surprise. The figures from Sam H and others suggest that 1 in 4 will suffer from a mental illness at some point through the life that three out of four of us will know somebody fairly directly who suffers from poor mental health. The mental illness remains the dominant health problem for people of working age. It continues to damage careers, relationships and lives and comes at a colossal financial as well as human cost. As Linda Fabiani fairly observed, there has been a succession of initiatives over many years in successive administrations. I would like to congratulate the current Government on the mental health strategy, which, as waiting times targets, places an emphasis on data collection, both of which are absolutely fundamental to ensuring timely delivery and diagnosis and effective treatment thereafter. That treatment can safeguard the welfare of the individual in the first instance. Without offering any guarantees, it also increases the chances of that person enjoying good mental health subsequently. However, encouraging early signs of progress towards meeting those targets, there are aspects of recent figures that suggest that there are calls for some concern. I think that Mary Scanlon pointed to some of those. At a regional level, we are seeing variations between health boards that Sam H earlier this year suggested that we are giving rise to a postcode lottery. For example, additional experts have been recruited, but the evidence of significant variations in the per capita ratio of psychologists in different parts of the country is a cause for concern, particularly in rural areas. As I said in the debate in April, Sam H, a nowhere to go campaign, found that people living in remote and rural areas face additional barriers to accessing information, help and support. A culture of self-reliance and stoicism in places such as Orkney can work against efforts to get people with health issues, including poor mental health, to engage early with medical professionals. Even with a wider community as a source of support, that can almost make things more difficult and increase the fear of stigma, not just in relation to the individual but also to their wider family. The result is that delays in people to seek help for mental health problems, as Sam H explained, the later individuals engaged with health services, the more complex their treatment and recovery will be. In the islands, I represent, there are additional practical difficulties as well. The Blyde Trust and Orkney Minds, who do fantastic work, highlight a lack of transfer beds at the Balfour hospital for those who may require a spell of hospital on the mainland, or instances of poor discharge planning affecting patients returning to Orkney. While those involved in the mental health team in Orkney carry out phenomenally good work, there is an opportunity with the move to the new Balfour hospital, the further integration of health and care services in the islands, to look at how the needs of those with mental health patients can be addressed more timuously and more effectively. I am sure that that will be the focus of an event that the Blyde Trust is organising next month, at which I am looking forward to taking part. The stakes are high. Sam H highlights suicide rates that are twice as high as those with mental health issues, as Stuart Stevenson observed. I think that each of us probably have some knowledge of a close friend. In my case, a guy called Andrew Harrison, whom I worked with in Westminster back in the early 90s, committed suicide almost out of the blue. Those rates are not unusual. The mortality rates in the Fabianianian emotion alludes to a far, far higher for those with mental health issues. I was noticing a report from the British Journal of Psychiatry, a Nordic study— Do you draw to expose those, please? Even with improvements, what we are seeing is far, far highlights of mortality. It is just one of the reasons why mental health needs to be put on a similar footing to physical health. As I said in April, that is an issue that needs to be discussed openly, taken seriously and addressed effectively. It is not a second-class condition and ultimately there is no good health without good mental health. Again, in closing, I welcome the fact that Linda Fabiani has brought this debate. I look forward to the minister's response. Thank you very much indeed. Many thanks. I now call Mark McDonald after which we will move to the closing speech of the minister. Thank you, Presiding Officer. I think that it has been a very interesting debate so far, and I take on board the point that Stuart Stevenson makes. One of the people who has been a very strong influence on me in terms of my interests in mental health issues is a former council colleague of mine, Councillor Jim Kiddie, who is a representative of Tory and Ferry Hill on Aberdeen City Council. Jim has spoken openly in the council chamber and at SNP conferences in the past about his own issues with mental health and his own mental health problems. Jim has been a fantastic champion on issues related to mental health and has inspired those of us who take an interest in those issues. I, too, recognise the points that Stuart Stevenson made. One in every four of us will likely experience a mental health problem at some stage in our lives, and that emphasises further the point that Stuart Stevenson made about those in our social networks, our family networks as well. One of the things that always strikes me aside from the stigma issue and the fact that, to this day, 9 out of 10 people are reporting that they feel that there is a stigma attached to them revealing a mental health condition, whether that is in work education with healthcare professionals or in their own home life, is the fact that often there is a cartoon that is shared on social media that compares how things would be if we treated physical health in the way that we treat mental health in society. Have you tried not having a broken arm? Maybe you should try cheering up a bit and that will stop the bleeding. That is essentially the realms that we would be in if we spoke in the way that we do about mental health, often about physical health. It is worth noting that Halloween is just around the corner and Halloween is one of those times when it is fair to say that mental health is probably at its most misrepresented. Who could forget the controversy that was created just the other year with some major supermarket chains having to withdraw what were very inappropriate costumes, mental patient costumes that were designed to perpetuate the stigma that people with mental health conditions are dangerous in some ways. It is almost without foundation, but it has continued to be perpetuated by some elements of the media that, somehow, if people have a mental health condition, they become dangerous. I think that we also need to focus on beyond how we treat mental health in terms of both recognising the needs of the individual and also how we look to future treatments that could be realised. One of the things that I found while flicking through the news earlier in the year was research that had been undertaken at Aberdeen University, which has identified a potential genetic mutation of the ULK4 gene that could be linked to schizophrenia. There is more work that needs to be done, and the academics behind this at the University of Aberdeen's medical science department have said that there is more work that needs to be done, but they are encouraged by the work that they have done that could enhance understanding of how schizophrenia takes form in those individuals who are affected by it. However, there is always the potential, if we have identified potential genetic mutations and genetic markers, to also look at how future treatments for the condition may be informed as a result of that. It is important that we recognise the work that is being done by the many organisations across Scotland to raise awareness and to tackle stigma, but we must also recognise the work that is being done across Scotland by our dedicated medical professionals and researchers to try to get to the bottom of how conditions such as schizophrenia take form and to hopefully work on treatments for the future that can help tackle that at a much earlier stage. Thank you, Presiding Officer. I, like others, begin by offering my congratulations to Linda Fabiani in securing time for this debate in recognising World Mental Health Day, which was a few weeks ago. I also welcome the fact that we are having a debate on mental health. I think that several speakers, Liam McArthur, have made mention of the fact that we have had regular debates in this Parliament on mental health issues. Although there are very often a lot of focus around services that are provided by the statutory sector or health service in particular, there is also a tremendous amount of work that is undertaken by third sector organisations in helping to support individuals with mental illness, including support in mind Scotland, and the volunteers that Linda Fabiani made referred to in her East Kilbride support group. Part of the work that we take forward as a Government is to support organisations such as support in mind, which we presently financially support over a three-year financial programme to 2017, to help them to deliver some of our shared objectives of improving wellbeing and the quality of life for people who are affected by mental illness. The challenge is very clear, Presiding Officer. Mental illness is one of the top public health challenges in Europe. It is estimated that mental health disorders affects more than a third of the population every year. People with mental disorders have a much higher mortality rate than the general population dying on average more than 10 years earlier than others at a point that was referred to by Malcolm Chisholm in his contribution. That is why, as a Government, mental health is one of the Scottish Government's clinical priorities, our priorities in this area are taken forward as part of our mental health strategy and the 36 commitments that have been set out in the existing mental health strategy. Within the sector, there is a broad consensus that the approach that has been set out in the mental health strategy is the right one and it can help to deliver further improvements in the services that we all wish to see happening on a consistent basis. One of the areas that I am keen to see further progress in is to help to reduce the variation and availability of services and to increase the pace of change in the delivery of quality mental health services for those who need them. It might be helpful, Presiding Officer, if I outline to some of the members here today the progress that has been made is part of the commitments that were set out within the mental health strategy. There are already seven commitments that have been, of course—I will give way to Mr Carter. To the minister for taking intervention. As I said in my own remarks, I very much welcome the approach that has been taken by the strategy. You will recall the exchange that we had in the debate in April about the legal status or priority attached to mental health as compared to physical health. Does he not believe that perhaps a signal that that would serve in terms of parity within the law might address some of the issues that Stewart Stevenson was recognising about the point that it would give to people in terms of the disciplines that they would pursue through higher education and the research funding that would go into those sorts of conditions? Let me come to that point slightly later on in some of the issues that I want to address, because I want to go through a couple of the issues around the policy that has been set out within the mental health strategy. The Mental Health and Treatment Act is probably not the right basis in which to measure the progress that has been made because the legislation is not there for the purposes of on-going operational policy purposes, but it might be helpful if I can set out some of the progress that has been made in turn to some of the points that I intend to that Mr MacArthur raised. There are seven commitments that have already been completed, and the remainder, well under way, are scheduled for work in 2015. Although there is not time to cover all of those areas, I want to go into a few of them. One of them is in the issue of tackling stigma and discrimination, which a number of members have made reference to in the CME campaign, Scotland's Anti-Stigma and Anti-Discrimination programme. That is a programme that is hosted on behalf of the Scottish Government by the Scottish Association for Mental Health and the Mental Health Foundation. It was refounded, it was principally focused on stigma, and it has been extended to not only the deal with stigma but also discrimination, and in a partnership that we forge with Comet Relief, funding has gone from £1 million a year to £1.5 million a year. That has allowed us to significantly increase the level of funding that goes into this area. In refounding it, a key part of it is looking at areas where people have particular experience of discrimination and stigma, in particular in the workplace, and also in accessing health and social care services. That is why we are giving a particular focus as part of the new campaign to make sure that it focuses in those areas. Linda Fabiani and others have raised the issue about the challenge that individuals with a mental ill health can experience in being able to gain access to employment. Again, that was a key commitment that was set out within the mental health strategy. We have the stakeholders group, which is made up of the Scottish Government, health, local authorities, the DWP third sector, specialist employment providers, who are drawing together a report with recommendations to the Scottish Government on what works for mental health employability. In order to look at what measures we can take further in order to improve employment opportunities for those with mental illness. I want to turn to another point that was raised by Linda Fabiani on calm services, child and adolescent mental health services. I also want to pick up a particular point that Mary Scanlon made about what she feels is a lack of any improvements taking place. Mary Scanlon was on the health committee with me in the last parliamentary session when we investigated the whole issue of access to child and adolescent mental health services. At that point, we found that there were significant deficiencies in being able to access child and adolescent mental health services. What has happened since 2008? We have set the heat target for faster access to child and adolescent mental health services to 18 weeks, which applies as of December this year. Over the past couple of years, we have seen a significant increase in referrals, and the number of individuals being treated has increased significantly. We have started to see waiting times on average for those services across the country to be between eight and ten weeks, which is a significant improvement on the inquiry that the health committee undertook into that area. We have also saw significant financial investment into that area. Since 2009, there has been an additional £13.5 million invested into child and adolescent mental health services. What has that resulted in? A 45 per cent increase in the workforce within the CAMH service, because one of the things that the committee identified was a lack of staff within the child and adolescent mental health services. That is not to say that everything is right in this area and that we do not have waiting times in some areas that are still far too long, but what we are seeing is a general level of improvement taking place. What we want to do is to make sure that we build on that yet further. We have also applied waiting times for access to psychological therapies as well. The reason why we set that waiting time target for psychological therapies, which again comes into force as of this December, was to create the parity that we have with physical services in a way that has not been applied anywhere else in the UK. Having something that states something in a bit of legislation does not mean that you deliver parity. Parity is delivered by the policy that you deliver on the ground, and that is why Scotland is the only part of the UK that has so far set a target for accessing mental health services that is equal with that of physical health services. I will give way to Mary Scanlon. I remember the days on the health committee when you were minister. I said that progress was disappointing, but it would be absolutely wrong to say that there would be no progress. I can remember the days when it was years rather than months and weeks. Everything that I quoted today in the lack of progress came from the Royal College of Psychiatry, which was very vocal, in the first mental health legislation. However, I did not have time to mention the fact that although you can see a mental health specialist within a certain time, they also said that 5,300 children at June this year are still waiting to access treatment in this service. That causes concern. I do not want to give the impression, as I said, that everything is as good as we would wish it to be, but we are a process of improving those services. We want to maintain that, and that is what the mental health strategy sets out. However, I think that you would agree that it would be wrong to give the impression that no improvement had taken place and that we were not making progress in improving in this area as well. I will turn as well to— How would you do Russia if you draw to her clothes? If I can. It was points that were read by Malcolm Chisholm, particularly around life expectancy and poor employment opportunities. I mentioned the commitment that we set out in the mental health strategy about trying to improve employability in opportunities and the work that we are taking forward in that. The mental health strategy also addresses that second point around life expectancy and some of the work that we are doing in that area. I finish on that particular point, which I think that members would find very useful. We are going to publish a 10-year review report that will provide us with an opportunity to obtain a national picture of mental health services Scotland from 2003 to 2013, so that we can see where the challenges remain, but where the progress has also been made. We should have that report by the end of this year, and we should be able to publish it early in the new year, which I have no doubt will help to inform members about where the areas of work that need further progress can be undertaken. I assure members that this is an area that continues to be a priority to the Scottish Government, and we will continue to build on the progress that we have made in recent years. I welcome the particular interest that so many members in this chamber show in the area of mental health.