Hello and welcome to the session in which we'll discuss the IMA ethical standards. Well, what is IMA? That's the first thing we need to learn about and that's the Institute of Management Accountant. It's a Worldwide Association of Accountant and Financial Professional. If you want to learn more about the IMA, I suggest you visit their website, imanet.org. The purpose of the organization is basically the advancement of management accounting profession. That's the organization that administer the CMA exam. The highest managerial accountant or management accounting certification you can earn. And many people opt for the CMA rather than the CPA. If you want to learn more about the CMA, I suggest you visit the website. So the IMA standard of ethical conduct is a practical guide. It's basically a guide in dealing with ethical standard issue in managerial accountant. So if you're a managerial accountant and you want to know what should I deal with this issue, it's basically a guide for ethical behavior. It tells you what to do or what not to do. Also, in this session, we would look at the resolution for ethical conflict.  You don't know what's the right thing to do. Well, guess what? We're going to look at resolution of what you should follow in dealing with those situations. Now, there are four standards of IMA ethical standards. The four standards are competency, confidentiality, integrity, and credibility. And if you know anything about Professor Farhad once I have a list, I'm going to go over each component of this list explaining the concept separately. Starting with competency. What is competency? If you want to replace competency with one word, that's knowledgeable. That's what competency is. What does that mean? It means maintaining an appropriate level of professional leadership and expertise by enhancing knowledge and skills. Now, how do you enhance your knowledge and skills? Well, guess what? You can attend continuous professional education or what we call CPEs in the profession. You can attend seminars. You can buy books, learn about the topics, learn new skills, technology, business analytics, big data, whatever the topic is. Make sure you stay up to date to keep up your expertise. So that's the first thing you have to be competent.  You're following laws. You are following regulation and you are following technical standard, which is, for example, you want to make sure if you are reporting for external users, you are following gap. Now, also the company themselves, they will have their own rules and regulation. You want to make sure you follow this. So be knowledgeable and follow the rules. That's basically what we are saying in one and two. And the third element of the competency is you want to provide decision support information and recommendation that is correct, accurate, clear. People can understand it, concise. They know exactly what to do and obviously timely. And all this information is needed to recognize and help management in managing the risk of the company. That's your job. You're the competent. You are the person that's being trusted. So provide the information appropriately. Before we proceed any further, I would like to remind you whether you are a student or a CPA candidate to take a look at my website farhatlectures.com. If you've taken this course for your managerial accounting, I do have a managerial accounting course that's going to include lectures, multiple choice through false. That's going to help you tremendously, including some exercises in passing your managerial accounting course. If you're studying for the CMA exam, I do have supplemental material. And if you happen to be a CPA student or taken some other accounting course, I do have resources for those courses as well. If you have not connected with me on LinkedIn, please do so. Take a look at my LinkedIn recommendation like this recording. Share it with other. Connect with me on Instagram, Facebook, Twitter and Reddit. The second concept or the second principle is confidentiality. And simply put, what is confidentiality? It means keep the information private. As management accountant, you're not supposed to disclose any confidential information unless you are legally obligated to do so. What if the judge asks you to do so? If there is a legal inquiry, then you have to disclose it. Otherwise, do not disclose it. Also, do not use the confidential information, confidential information. Why confidential information? Management accountant, they have access to inside information, information that public don't know. The public know what you issued in the financial statement. But management accountant might know plans that's ongoing at the company right now, like the how many orders they have in the pipeline. Are they planning to make a new purchase? Are they planning to expand? So that's personal information. You don't want to take advantage, personal advantage of this personal information like trading. If you know the company is doing well, the stock price is going to go up before they report. You don't want to buy the stock. That's inside information. Let's assume you know the company wants to expand in a city or in an area. Well, you will tell your relative to go ahead and make purchases by land, by property in that area before that decision is made public. That's called using confidential information for personal advantage. You don't want to do that. Also, you want to ensure that subordinates, people who are underneath you do not disclose this information. You may not want to do it, but also you want to make sure that the people who are working underneath you are aware of this policy as well. They may not be CMAs, but it's your responsibility to monitor this process as a CMA. Also inform all relevant parties regarding the appropriate use of confidential information. If you happen to give confidential information for someone inside the company, you want to let them know this is confidential and monitor to ensure that they are complying with the confidentiality that it's expected of you as well. Also, you have to have integrity. That's the third principle. And what is integrity? Do what's right when no one is looking. Always do the right thing. What does that mean?  Avoid conflict of interest and advise others of potential conflict of interest. Well, what is conflict of interest? It means there are two options. One is if you take option A, you're going to benefit yourself. Option B, it's going to benefit the company. You should always avoid that conflict of interest and you work for the company. Avoid that. Refuse gift because what's going to happen if you receive gift from a client or from someone, now you are basically subordinating your integrity to that individual. So in other words, you might start to, they might start to influence your behavior if they give you gift. So you don't want to do that. Maintain your integrity. Also contribute to a positive ethical culture.  So if you have to choose between your personal interest and the company or the profession, you want to choose the profession or the company themselves. So avoid activities that could affect your ability to perform duties. Simply put, act ethically. Avoid conflict of interest. Then you have nothing to worry about. Also communicate unfavorable as well as favorable information. That's important. Don't hide unfavorable information and only report favorable information. You have no integrity. And if you have integrity, you should have credibility. And that's the fourth principle. What is credibility? It's how people judge the quality of your judgment. Are you trusted when you report something? Are you going to be trusted? What increases? What enhances your credibility? Well, you have to communicate the information fairly and objectively. You have to tell people all the information in an objective way. Don't hide information. Don't try to put a spin on it so it loses its value and provide all relevant information. Don't exclude anything that could reasonably be expected to influence the intended user. So don't avoid something because if you avoid it, the users, the person that you are giving the information could change their mind. You got to give them all the relevant information. And if there's any delays, report any delays or deficiency in information. If you cannot report the numbers, just say we can't report the numbers. If there's any deficiency, the information is missing something. Let them know. This is what we mean by all relevant information. Make sure you are reporting this on a timely basis. Also, if there's any problem with the internal control, make sure you report this in conformance with the organization, policy and applicable laws. And also communicate any professional limitation. If you don't have an expertise in a certain topic, you have to let the users know about this. That's a limitation or any constraint. You could not get the information because there is no way we can count the inventory now. Well, you got to let them know that's the situation. So all of these four standards are basically very general. But they give you an idea when you are faced with an ethical dilemma. So how do you how do you resolve if you are faced with an ethical dilemma? Again, those are very, very general rules. One, most likely the organization will have their own policies and procedures. If there's an ethical dilemma, first, follow the organization, establish policies and procedures. Two, discuss the ethical issue with your immediate supervisor unless that person is involved. In other words, if the person is involved in that ethical dilemma, you don't want to discuss it with them because now you're not being objective. They're not being objective. You might be under undue pressure because they're people above you. So go a level above them unless, again, unless they're not involved. Then you have to speak to your immediate supervisor. You might hope to go to a higher level if they are involved. You might want to talk to the CEO, the audit committee, depending on what the situation is. Also, the IMA has a hotline. If you have a question, if you remember, you can call them, tell them this is the situation. It's anonymous. What should I do under those circumstances? You can discuss this with the counselor and you could always consult with an attorney, with your own attorney in case there are legal issues involved. So those are steps in resolving ethical issues. Once again, this topic is covered in an introductory managerial accounting course. What should you do now? Subscribe to my managerial accounting course. Go to the website and complete MCQs and look at other resources that's going to help you with your courses. Accounting is an important, important career step. Invest in yourself. Invest in your career. It's worth it. Study hard and, of course, stay safe.


Hey, also, we're going to be talking about goal setting. So this is my biggest secret around setting goals for 2022. Cheers, y'all. All right, so I just got off alive. I did a live for somebody, and it was talking about goals. And he's in his 20s, and he's like, hey, what would you do differently in your 20s knowing what you know now versus your 30s, 40s, and I'm not 50 yet, by the way. But what's up, Veronica? How are you? What's up, Anpeg? But I want to share with you all the concept around goal setting that I've gotten to learn to have obviously great, great success. But also, one of the biggest things that I see that people miss, and it's unbelievable how much I see people miss setting themselves up. But so I've been very fortunate. I've traveled around the world, and I asked a lot of times the same questions because honestly, what else do you really have to talk about? You can't just have new topics all the time, right? It's really the same stuff over and over and over again. But here's the reality is that I have people, and I use Michael as one of these people to just talk to you. What's up, Mike? How are you, brother? But in the chat, do me a favor. What is your goal for 2022? Let's see if I have it here. Ah, I don't, right in front of me. But anyway, I have a whole training around this. But the biggest thing is when I get people who I ask them what their goals are, it's kind of like they're not sure. And so I want you to be honest with me. Who doesn't really kind of know what they want? Like if I ask, what do you want? What do you want in the world? What do you want in life? A lot of people don't really know. And so my advice to the 20-year-old was go say yes to a lot of things and go figure out what it is you want so that when you're 30, 40, 50, 60, you kind of have an idea of stuff that you're wanting to achieve in your life, the impact you want to make. Maybe it's a tangible, maybe it's a material thing, maybe it's an impact in other people's life thing. Working on my goals, hard to believe I can manifest them. Yes, but what are those goals, right, Ampeg? And so the first thing I realize is a lot of people don't actually have goals. Or if they have a goal, it's so arbitrary that they actually can't even figure out, like how do you know if you achieve it or not? So this is a good example. People say, hey, I want better health in 2022. I'm like, how do you know it's even better? Like how do you perceive that to be? Because it's a perception, right? We know with pain, people that are in pain, you can literally, people can have perception of pain. It's really kind of crazy. If they have, let's say, eight out of 10 pain level, right? And then we get them to get healthier and they start feeling better. And literally, they can do 100% more activity, meaning they can go to the gym, they can work out, they can pick up their kids. But yet they still perceive their pain levels are the same, right? So how do you measure that? So you can't really measure health, but you can measure 10 push-ups. You can measure a run in a marathon. You can measure a weight goal. So having tangible things to measure are great ways to show you that you're progressing towards, I call them steps in the ladder to a North Star, something that's bigger than yourself, something big and global. My goal is to lose 10K of fat and gain 5K of muscle. That is awesome. Hubba, bubba, bubba, bubba, ba-da-boota. I don't know how, from boo-ba-boota. Is that boo-da, boo-hoo-da? I don't know if I'm saying that right, but to Apollo, I love that. But that's very tangible. So I like tangible goals that give you very specific data. Because keep in mind, this could always change. But here's, this is a tip for you all. If everybody doesn't have a goal, you're like, I'm having a hard time putting my foot on a goal. I go to Canada all the time, and I swear none of them have financial goals there. It's like, it's unbelievably have no financial goals.  I'm like, but what is your goal? They actually have dreams. They have these huge dreams that they wanna live, but they're afraid to talk about them. And there's a key in there. When you talk about your goals, they're more likely to come true. There's some books that talk about that too. But here, write this down. This is a book I would recommend. If you have a hard time finding goals or figuring goals out, this is a book I would write down. High School Wrestling Clinics, Local Wrestling Association, sweet. My wife just texted me that. Futureboards, hashtag futureboards. This is a great way to help spark in your brain the idea of things that you might, and it's not just tangible things. It's not just a car or a house or a watch or a purse. Those are okay too. It's okay to have. Having a goal gives you a purpose to move towards something in your life. I think it's really, really important. But that is one idea. So if you don't have a goal, or if you have a hard time finding goals, I'm gonna give you two tips. One tip is to get this book. The other tip, and this is a secret I had to learn. I got lost in my 20s, my late 20s, and I found that I was searching for nothing. I didn't have a mission and goal. I spent my whole life working towards stuff. And then one day I woke up and I just felt like I had no ambition to work towards anything. And it was a dark time in my life. I think anytime you're not working towards a better future for yourself, and your family, or yourself first, and your family, your loved ones, I think people are the most lost. Be honest, that's just what I believe. Now you might say that you're the most zen to make a challenge that. I don't know if I agree. I think humans by the nature are pack animals. We're pack, we like to impact people and be around people. In general, that's the majority. But here's the other secret. If you can't find your goal, there's a really easy way to help you get there is surround yourself. This is the second one. So setting the goal, I have the three P's. Have a purpose, meaning set a goal for something that's purposeful you in your life. Number two is surround yourself with the right people. So here's the cool thing. If you don't have a goal, and I was very fortunate to be in an area in Southern California where I surrounded myself with fricking awesome people. And what they did is they got me believing in dreaming again. They showed me the impact that you can make. Brian Stenzer's a good friend of mine, just moved to Florida. Martin Choi, Dr. Ian Riley, Neil, Darren. I mean, I can go for days. There's so many of Scott.  They were obviously, they were living their life going after their dreams. And when I got around those individuals, I realized that there was so much more I could do. So if you're right now struggling for your health goal, or your financial goal, or your life goal, get around people that have what you want and be with them, get with them. And now the only rule is you can't be the Debbie Downer. Apologize that your name is Debbie, but you can't be the Debbie Downer. You have to go with the flow. You have to say yes, you have to encourage them. You can't try to hold them back from their goals because you're not seeing your goals. And that can be very tricky sometimes. You might find yourself saying about them, wow, their heads are in the clouds. I can't believe they don't really need another house. Well, heck, I want 10 more houses. Why? Because I have some really cool things I want to do in my future and I want to make an impact on a lot of lives and it has to do with a lot of cool things, right? So you can't put down those other people's goals, but go surround yourself with those people that have big goals and visions and dreams and it'll get you going in that direction. Now the alternative is you go hang around people at work or people at home that don't have goals and dreams. What are you going to do? You're going to have less goals and dreams. If you want to lose over 100 pounds, go hang out with Aunt Peg and do what she does. Because I guess what? She's done it. She's lost way over 100 pounds, by the way. Congratulations, Aunt Peg. So that's the number two piece. Surround yourself with the right people. And number three is you have to develop a plan to achieve your goal. We had this idea, this mindset a little bit of, I love thinking, girl, Rich, if you haven't watched, read the book, thinking, girl, Rich, I'm on number seven times. I'm on seven times right now going through it again and again and again because I keep learning and growing. I got to keep doing the basics that make the difference. But it's not about thinking and go Rich and sit on a couch and be zen and let the world come to you. That's not how it works. You got to put a plan together. You got to go out and go accomplish it. And the plan is, looks like this. If you want to lose 100 pounds, find out what Aunt Peg did and then do what she did. Now, guess what? Your plan might be a little different than your plan, but it's probably a good path on the direction that you need to go. If you want to go financially make, I meet a lot of people that go, I want to make a million dollars. But the question is, is how many people that they know that have made a million dollars, are they willing to do what that person did to make it each year? That's the question you have to ask yourself. And if not, you either got to change your goal or change the person that did it with less time and less effort, if that makes sense. You got to find the person that won the lottery or whatever else they did. But the idea here is you got to find a plan to accomplish that. I find too many people, I'm in the health of fitness space, right? And they go, I want to get big and buff. I got a lot of dudes. All my dudes out there, they want to be big and buff. Any dudes out there that want to be big and buff?  I'm like, well, what are you going to do? They might go to the gym a couple of times. No, that's not going to work. The guys that they're trying to look like literally go to the gym five, six times a week for 12 years, for 15 years. I've been going to the gym. I get my first weight set when I was eight years old. And I'm not nearly as buff as I used to be, but I can get buff pretty easy. Why? I have a lot of years set into that. So my whole point of that is, is that when you have a plan, you got to have a plan that's going to work and you got to follow through the plan. Too many people stop short. So the reason why most New Year's resolutions don't work long-term and the biggest secret to setting goals is you got to figure out what it is you want.  I'm going to let that sink in for a second. If what you want, here's the deal. I actually, I'll tell you a story. You guys, if you know me, I love my mom.  And my mom went through a lot of ups and downs and challenges and she lost her husband, my stepdad. And we were sitting down having this talk and you could tell and I go, mom, what do you want to do? What do you want your future to be? My mom was like, I think roughly 60 at the time or 59 at the time. And she was lying to me about what she wanted to do. It sounded great, by the way. It sounded magnificent when she said it. What she said that came out of her mouth sounded good, but the way she said it didn't sound good at all. It was very uninspiring.   My point to this is that when you talk about your goals, it should get you fired up. When Aunt Peg talked about losing 150 pounds, I was fired up. When Kathy Barry talked about breaking 200 pounds lost, you felt it. Well, guess what? If you're excited about your goal, you're more likely to pursue it. Now, here's the challenge. If you don't have a goal in mind that's really concrete in your mind, you tend to quit faster. So you have to do, you have to support yourself. You have to go find ways to get ambitious about a goal. You have to go put tools and resources around you and you have to surround yourself with the right people. I'm always fearful of not having a goal because I want you to be clear. Goal is just a benchmark of making progress in your life. That's what a goal is. It's a benchmark of making progress in your life. It's nothing more than that. It's not a winning and losing thing. I set goals out. I choose to, I set a goal that I was going to run an Ironman and I still haven't done it yet. I set that goal when I was 21 years old after I ran the marathon. I go the only other marathon I'll ever run in my life is when I run the Ironman. I lost the use of my leg. I got my head smashed in. I got diagnosed with autoimmune disorder and I never accomplished that goal. I don't know if I'm ever going to go after that goal because now the risk and reward isn't maybe that good for me. It doesn't matter. I don't care. Maybe that's a goal I never go after but guess what? I can replace that goal with 35 other ones that are more impactful to the world maybe than myself, right? So, hey listen, if you have a goal that doesn't resonate with you here if you're not excited about it, guess what? You're probably not going to do it. You're probably not going to do it. So, what I want you to take away from this live is if you don't have a goal, put it in my chat and put it in the chat right now. If you are working with us with a provit, a leader, a leader in provit, I want you to tag them in this. I want you to reach out to them, say I need to set a freaking goal that I want to be excited about. Because I tell you excitement about a goal is number one. If you don't have that, it's okay. Then I want you to come and get around our community get around people that have goals and you will start to find yours. You'll start to find your goals. Okay, number two is then who has achieved those goals that you've achieved or want to achieve? Sorry, you're going to achieve. Surround yourself with those individuals. And I can't express this more. I learned this 12, not quite 12 years ago, probably nine years ago. I got to learn that. And guess what?  It literally in North Carolina, I had no friends by me. My wife was fully immersed in her life and her business and her law and all that stuff. And she had friends everywhere. And I just was kind of the other guy. I was the acquaintance that was the, I wasn't dumb, I was kind of cool to hang around with, but I wasn't a friend with anybody. I had to go find virtual resources of people that I wanted to spend time with. And I started getting into books. I started watching DVDs and videos. And yes, DVDs, old school, old school. And I had to immerse myself with people that thought differently, that operated differently. That was a way to get away from the noise that was in between my ears. Anytime I had to block out negativity. I had to block out TV shows that I didn't wanna be around it. I got to learn that. I was very fortunate to learn that. I'm gonna encourage that for you.  And they might be your best friend.  Go follow the Kathies, the Lins, the Aunt Pegs. Go follow the people that are going to change their life and changing into people's lives. And then the last one is throughout that process, develop your plan. Alicia, go follow Alicia, upper northeast. I'll see you soon, Alicia. I can't wait to hang out in Nashville. But literally like go find, then develop your plan to achieve your success, right? Too many people don't have a goal. They don't have a goal that they're excited about. Too many people don't surround themselves with the right people. And too many people don't have a plan to achieve the goals that they're achieving. And I'm telling you, that's the secret to success. And if you're coming to Nashville, we will be doing the North Star training, the latter training to the North Star. I also have something that I'm working on that's a secret. I'm not telling anybody. I'll be the only one that's gonna know about it. You won't know unless you show up. I'm so excited about it. I just decided about an hour ago that I'm gonna do it. Big shout out to Lynn for helping me get that all set up. And Kate, I appreciate you guys for doing that. Y'all, I gotta go. I'm actually drinking coffee. I'm a little warm. I've got keto cream in here and I'm a little sweaty because I'm all excited and I'm on that second floor. So with that said and done, let's enjoy. Let's enjoy 2022. Let's not quit until we achieve what we need to achieve. And if you don't have a goal, reach out to somebody that you can trust, that you know that you can relate to. Yes, Angela, you're coming to Nashville too. I almost dropped my coffee on the floor. I told Angela about Florida, which I haven't been talking about. Hey, Melanie, you come to Nashville too. And I forgot to tell her about Nashville, but that's probably just as close to you. We're doing a team event in Nashville 22nd, 23rd of this month. I'll be coming right off of the heels of Keto Academy doing the largest education event in the world, virtually. It'll be really, really cool. We'll write into a team event. It looks like we're gonna have, I won't tell you any more details. So you have to just wait for the rest of the details. But y'all, reach out to whoever it is you're working with and have a one-on-one with them. Sit down and figure out your goals. If you don't know your goals, listen. Get this book and spend time. Go find the winners that you wanna be around and just hang out with them. And just be the cool person when you hang out with them. You can't complain, you can't be sassy. You gotta just go there, put a smile on your face and listen, right? Because you're there to learn about how to dream and live your life to the fullest. And that's really the secrets. That's it, those three, right there. Gotta go, cheers y'all. I'm just excited, I don't wanna go, I don't wanna go anywhere, I'm just gonna have a little drink, one second. I'll just have a go this time, bye guys.


I used to live my life like a side character in a movie. I would be so consumed with other people's opinions about me and let them rule my life.  I would have the mindset that I can never amount to anything. I wouldn't put much effort into my self-care. I would never feel confident and my overall energy would just be low. Learning how to take control and become the main character of my story has completely changed my life. If you were a main character in a movie or book, how do you see yourself? What would you be doing every day? Being the main character to me means living your day-to-day life for you. Focusing on being the best version of yourself. Not caring about anyone's else's opinions and cutting out toxic people and things and ultimately romanticizing your everyday life. Today, I'm going to bring you guys along my day and show you guys a few things I do that helped me become the main character and highest version of myself. Thank you guys. I just got to oxygen-yogun fitness about to do a workout class. But the number one thing that I do to be the main character in my life is show up for myself every single day. Nobody in your life can make you a priority but you. And having control over that and being disciplined with yourself and sticking to your promises, it really does make yourself feel validated and it makes yourself feel superior because if you make all these promises to yourself and you never keep them and you never follow through, you're never going to trust yourself. And why would you feel like the main character? Why would you feel confident if you can't trust yourself? Every single relationship is based off of trust and you need a foundation of trust to build a good relationship just as important as it is like a girlfriend or boyfriend or a friend as it is with yourself. But actually more important, showing up for myself every day makes the biggest difference in my confidence and in my ability to trust myself. But yeah, ever since I started doing that, it has boosted and raised my confidence in life in general so much and it's honestly truly made me a better person in my day to day and more confident within who I am and how I show up for myself and it makes a bigger difference than you would think. But okay, let's go work out. This is the point of the day where I feel so good and my hard work in the morning pays off. It is really hard for me to wake up at 5 a.m. to work out right away to do my whole wellness routine but pushing myself to do it ultimately leads to me feeling like I'm on top of the world and that I can conquer anything in life because I'm challenging myself and it's so important to constantly challenge yourself in your life or you're never going to grow. Surrounding yourself with motivation is like having a constant source of energy. When you're immersed in a motivational environment, you're more likely to dream big, work hard, and achieve your goals. Motivation can come from people, it could come from books, it could come from videos. I like to at least do one thing a day that fuels my motivation so today I'm reading a few chapters of my book and it's something I've added into my routine that takes such little effort but has a huge impact and ultimately helps me stay in that main character headspace and maintain that vibe. Find a source of motivation that you really love and start incorporating that into your life and I swear it'll make the biggest difference. Hey guys so I am currently just doing my makeup. I wanted to show you guys some products that I have been loving for fall recently and that I have incorporated into my everyday makeup routine because personally for me when I wear good quality makeup that makes me feel really good and confident. It puts me in that main character energy and I just feel like using makeup products that you love is so important and it makes you feel so good and confident.  First off I'm gonna be going in with the Essence lash and brow gel mascara. Always on the hunt for like a good quality but affordable eyebrow gel that I can use and this one is perfect because it doubles as both and it actually keeps my eyebrows up all day which is amazing. But if you guys have never heard of Essence before they are known for their affordable yet high quality makeup. I'm sure you guys have heard me talk about them before because for the past like a year or so I have been obsessed with their lip liner. Oh my goodness I have like 10 just laying around my house because I've bought so many and using this it almost feels like there's nothing like caked onto my brows it's really light but yet it still holds in comparison to my other eyebrow gels they feel just like really gluey on my face and like I can't really move my eyebrows around but this one is like light but it works. So now I'm gonna go in with the Essence baby called blush stick in the shade Heaches and Cream. It's like a perfect warm tone. Look at how beautiful that color is. I'm obsessed with blush I can apply like 20 layers but this stuff is actually pretty pigmented so I can't go too strong and then I'm just gonna kind of go in with my finger to blend that out because I don't know why I just feel like blending with your finger gives a really nice natural effect and doesn't really wipe away any product. Essence is a G beauty brand which means that they adhere to strict standards set forth by the EU cosmetic regulation and with that being said most of their products are clean they do not have parabens alcohol oil etc and they're also cruelty free which is amazing. The thing is is I feel like it's really really hard or I haven't been able to find a really good drugstore cream blush this one is amazing so would definitely recommend if you guys are looking for one and it comes in a lot of different shades and it's just so cute. I'm gonna go in with the Essence Lash Princess mascara I am extremely picky with my mascara especially the wand but this one I love how it's so thin I feel like formulation is important with mascara but I almost feel like the brush is more important and this brush is amazing but look how good of a job that does it doesn't like clump up my lashes at all which a lot of mascaras do. Okay so now I'm gonna go in with the Essence Pure Nude highlighter I'm just gonna take that on a little brush I love applying my highlighter with like a little mini brush like this so that it doesn't go everywhere on my face but I'm just gonna apply it to the high points I like how this highlighter isn't so extreme it doesn't like blind anybody so I like a more natural makeup look as you guys know so this is the Essence Soft and Precise lip pencil you guys and this one is in the shade bold but they have so many different shades this is the one that I usually use as you could see it's tiny now because I use it like every day but this one is in the shade My Choice and I'm gonna be using bold today so they're pretty similar this one is just a little bit more pinky I would say if you guys don't use lip liner like rest in peace because you need to these lip liners are so affordable that's why I have like 15 of them and they're such good quality. The last product to finish off the look today is the Essence Extreme Shine Volume Gloss and I'm just gonna apply that but anyways that is the final makeup look all Essence products are under $15 and most of them are under $10 so they are so affordable but they deliver they give you the quality and yeah so if you guys want to shop any of these products or any of Essence products they are available to shop at Shoppers Drug Mart so next time you're there take a look at them but as you guys can see I really love just doing natural makeup look every day I don't like going too far and beyond just because that's not me but this is what makes me feel like the most in my main character energy the most confident and it's what makes me feel the best makeup I feel like it's so powerful and especially if you love to wear makeup and it makes you feel good products you use the way they make you feel is so important playing into you being the main character in your life but anyways I hope you guys enjoyed that cute makeup look okay so I just got dressed for the day and I just want to talk about this point because it's so important what you wear really plays into how you're gonna feel and how confident you're gonna be in your day-to-day life for me personally wearing matching sweatsuits when it's fall and winter and going out and running errands just makes me feel so good it makes me feel like me I just feel like the baddest bitch in the world when I have a cute matching sweatsuit on I'm comfy I feel good look good but it's all mental because I feel so good in a matching sweatsuit I just end up looking so put together and I end up looking good because I have the confidence when I wear sweatpants and so it could be the complete opposite for you if you like dressing up more and you feel like shit wearing sweatpants or sweatsuit then dress up more often closer gonna make everybody feel different and clothes are such a good way to express ourselves and to make us feel confident even if you don't want to dress how the rest of society dresses but that makes you feel confident then that's all that matters you don't have to follow any trends you don't have to buy a million things for you to look good all that matters is that you you feel confident in what you're wearing and essentially that's gonna give off such a strong vibe clothes do more for our mental than we actually think that they do and so think about that next time you're getting ready for your day don't think about what your mom wants you to wear don't think about what your friends are gonna wear think about okay when I'm going to this occasion let's say you're going to go get a coffee what's gonna make you emanate the best vibes and what's gonna make you feel the best getting that coffee it's not gonna be trying to copy what your friends are gonna wear put on an outfit that makes you feel good 90% of the time when I go somewhere and I don't feel comfortable there it's because of what I'm wearing and I'm like okay why did I wear this I don't even feel comfortable in it and yes it is good to take like risks with your fashion that is important but at the same time it's like by a certain point you should know your boundaries and and how to dress yourself to make you feel the best I feel like we also do live in a very materialistic world and we're just in a very materialistic era right now where there's new things to buy at every second it's like okay you can buy like a really trendy piece of clothing but are you really gonna love wearing it are you gonna really wear it all the time that's why like personally I'm not trying to feed into buying like the new best thing because it's like I already know and I already have so many staples in my closet of what I know makes me feel good to wear and what I feel really confident and cute wearing so don't always jump to the newest trends just because other people are doing it if you're not going to feel confident wearing whatever that trend is you know look at pieces in your closet and get rid of stuff that you don't feel confident wearing get rid of stuff that doesn't feel like you and it'll make you feel so much better that's what I try to do every like few months or every season is go through my clothes and get rid of stuff that's just like past version of myself that doesn't make me feel confident anymore or things that just like don't vibe with anymore and then you're you can make your closet like a constant state of just good clothes that make you feel good will emanate positive energy every time you open it and you'll be excited to pick out an outfit for the day could just tell when I'm out even if somebody's outfit is really out there I could tell when people just like strut their strut and are so confident in what they're wearing like it's just a vibe that you can really get off of somebody and I just love it so much anyways so yeah I got on a cute little just an all-black matching sweatsuit it's really plain okay it doesn't have to do anything extravagant but it makes me feel just so put together outfit and cute so a nice sweatsuit doesn't for me personally hi no problem can I please get a grande pumpkin cream cold brew yeah and is it possible I can get the cold foam made with oat milk instead yeah awesome yes you got anything else for you today that's all thank you so much I like that thank you thank you thank you see you too so I haven't gone to Starbucks and I'm pretty sure like I don't know the last time I vlogged it but before even before that I haven't gotten it in like months because of my new diet I'm trying to stay away from as much like processed refined sugar as possible just because my xima and since I've been doing that like cutting out dairy cutting out gluten my skin has not been better so I'm trying to stick to it but like I'm also not trying to develop like a bad relationship with food so this is a little cheat for me because sugar but like it's fine I'm not going to get mad at myself for it and I just like really was craving one especially before they take all the fall drinks away and transfer to Christmas drinks which is actually crazy because it's going to be happening soon but anyway so this is what I got I got a grande pumpkin cream cold brew with oat milk cold foam here's I'm not even supposed to be having like oats or oat milk because that's like a skin sugar but I don't really like Starbucks's almond milk so it's okay it's just a little bit of oat milk won't hurt me I love cold brew and it's also a little bit easier on my stomach but anyway so while we're in the car I wanted to chat with you guys about another thing that I do that helps me feel like the main character of my life to not care and not give a shit about what anybody thinks of you a few years ago especially when I was in high school I would revolve my life around other people's opinions and their thoughts about me and how I was perceived and I would let that rule my life I would do things just so that I would be perceived as normal and so that people would like me and I was like the opposite of being my true self because I cared so much about what everybody else thought of me I wasn't even living my life for myself I was living my life for other people that does not give main character energy because main character energy is doing what you want to do in your life regardless of other people's opinions and once that switch kind of flipped in me I kind of had to fake it a little bit until I made it because obviously if you care about what other people think of you it's really hard to just like snap your fingers and let that go but I'm telling you once you make the conscience effort to stop caring about what other people think of you it's like a snowball effect and one day you're gonna be like wow like I really actually don't care about what other people think of me anymore and it's like I would even hold back myself from posting youtube videos in high school because I didn't want to get made fun of like I remember I posted a video this girl found it then she brought it up to me and I got so embarrassed because I cared so much about everything that I deleted everything shut it down it's like I would have started my youtube channel years before I did if I didn't care about other people's opinions but I was too scared to do that because my head was just wrapped around what other people thought of me and it held me back in life if I still lived that life today and I still cared about other people's opinions I wouldn't even have a youtube channel because I kind of broke that boundary because I don't care about what other people think of me that is why I'm able to post these youtube videos that is why I'm able to post on my instagram story and I would just be so shy to do anything and yeah I used to also be a shy person and I feel like that really plays into caring about what other people think of you is if you're shy and I used to be really shy but now I would consider myself as like a very social outgoing person like I'm not really shy but that also plays into just me being myself around people and not caring about what they think and especially when you're in like a new group of people like put yourself to that test like after you hang out with a new group of people how did you act like it's kind of interesting to see your own behavior and that's a little test to see like oh did I stick to like my normal thoughts or did I adjust my behavior because I was hanging out with new people so I can blend in with because there's people and I used to do this too in high school where like depending on who I would hang out with I would adjust my personality to conform to them so that they would like me more and that is just so side character energy we want to be in our main character energy and now I can really say that no matter who I'm talking to no matter who I'm with I don't really need to alter myself because I'm confident in who I am that's it at the end of the day I don't care about what other people think about me high school me would be so surprised that I'm posting youtube videos just not caring what other people think and it's all a mindset shift like I said I had to fake it until I made it because it's hard but like you just have to kind of tune it out if you ever think of what other people are thinking of you just like completely block it out and be like why do like why do you care when you die and when you're on your deathbed are you really gonna care what Nancy thought of your instagram post no you're not even remember who Nancy was so when you think about it that way it's like life is way too short to hold yourself back based on what other people think of you and this is going for all decisions in your life do what makes you happy and that's all that matters at the end of the day as long as you're not harming anybody else and then that translates into you being the main character and you having that main character energy and really just living your life to your fullest potential being the highest version of yourself just have confidence in yourself be authentically weird own it and be weird in front of everybody because that's you and you don't want to hide who you truly are the mindset I'm not caring about what other people think of me has really really changed my life and I wouldn't be where I'm at today without altering my mindset about that because I wouldn't even have a youtube channel so yeah I could say that that really did change my life and I feel like the main character every day because I would I do whatever I want that's it so if you're going to take one tip away from this video make it be this one because it's what impacted my life the most and really has made me the main character of my life because if you're living your life for somebody else you're just a side character in other people's lives you know you're not really actually living your own life so cheers to that this pumpkin cream gold is actually so good I haven't had it in forever this smell and feeling of a clean house just has main character written all over it it's more than just tidiness it's about creating a space that resonates with good energy and that you can feel superior in a clean house is like a blank canvas for your well-being it helps so much to have a clutter free mind and a sense of calm when our surroundings are in order we can focus on what truly matters in life it's crazy how much having a messy place can lead to a cluttered mind for me the act of cleaning is more than just a chore it's kind of like a form of self-care it's an investment in my mental and emotional well-being I notice a direct correlation in my mood and how my energy feels with the cleanliness of my house I like to do a deep clean about every week but a little decluttering and upkeep every day it doesn't even have to take much you can just designate like 10 minutes a day to tidy your room or your house and I swear it makes the biggest difference and personally it just makes me feel like I have control over my life because I'm not worried about my house being a mess and the best feeling to me is having a clean house lighting a few candles and setting the vibe it really just puts me in the best headspace and sets me up for the rest of my day okay guys so I just washed my face and I'm all ready for bed and I just feel amazing I have started to kind of use this gua shot every day to be honest I don't know exactly how to use it but I just kind of go in like these motions you can watch a video like sort of a TikTok or something I used to never do skincare like a consistent skincare routine but once I started let me tell you I used to feel like the main character doing self-care and I don't even do anything extravagant every night I don't do face masks often but just even doing like my every skincare feels like I'm pampering myself and it's the best feeling and it makes me feel like I'm just taking care of myself so whether you put together like a two-step skincare routine or a ten-step skincare routine whatever works for you I feel like it just really feels nice at the end of the day to know that you're really keeping up your hygiene and being hygienic and everything just makes me really feel good you know what I mean I hope you guys enjoyed I have been sick all week so I couldn't film a regular week in my life video so I thought that I would do this video because I don't know I just felt called to do it and I feel like it was a perfect week to do it since I couldn't really film my week so I'm sick on the couch but let me know any videos you guys want to see going forward if you like my week in the life videos or film Monday to Friday if you want to see more shorter videos let me know in the comments down below I would really appreciate your guys's feedback but yeah I truly feel like I was once not the main character in my life and now I feel like I truly am and it's like one of the best feelings because being the main character is just a term for it but it's basically just being confident and feeling like you're the best version of yourself so whatever that looks like for you you could do whatever you say your mind to I feel like all the time we think of things like oh I want to be this I want to be that but then we just put like this mental block on ourselves that we can't do it but it's like why couldn't you do it like as long as you take baby steps to get there every single day you will eventually get there because you're important to really stay consistent and work on it every day you'll start seeing results over time it's like going to the gym if you go to the gym for a month you can expect to lose 50 pounds but every single day that action compounds and then you eventually actually accomplish your goals over time because of those compounding little actions that you do every day so yeah the little actions that you take towards things really do add up and they do matter and yeah I hope you guys enjoyed today's video I will see you guys next week love you guys