because I know Canada has very strict rules on the do not call and all that stuff it's a lot different than the US so because of that what is up Canadian real estate agents you guys are hollering at me wonder what you need to do to crush it in real estate and I'm fixing to give you the game plan right now what's up everybody Ricky Kruth here welcome back to my channel this channel is for real estate agents to grow their business and build their brand and really just crush it in real estate the way that I've been crushing it for the last five years I've sold over a hundred properties year as a single agent in South Alabama and I've been in real estate for 16 years so it didn't happen overnight but a lot of hard work and a lot of adapting a lot of growing I had to lose everything to figure out what I did wrong and now I am where I am and I'm in a position that I'm so grateful for that I can help you guys and give back to the industry my overall goal with my 100% free real estate coaching program is to reduce the failure rate in the real estate industry one agent at a time and it's happening every day I'm getting a message from somebody from somewhere saying I was going to quit I ran into you online somewhere found you on Instagram YouTube Facebook I started following your stuff and implementing your program and now I'm on a roll I've got closings I got listings and everything is looking good and those are the kind of emails that keep me going that's what keeps me fired up so let's talk about this little situation in Canada okay because my big thing is circle prospecting okay circle prospecting is calling all the owners in a subdivision and basically telling them about a house that sold and asking them what in the world we can do to help them we're not calling to ask them if they would ever would consider buying or selling we're not calling to ask them if they know anybody that wants to buy or sell I believe that those questions are designed to make the prospect feel like you don't really care about them you care about doing a deal you're not really looking out for them you're really just looking out for yourself and you're just trying to do a deal okay my approach is a house down the road so I didn't know if there's anything in the world I could do for you right if they say no it's like okay cool is there an agent that you would work with if you were to do something no cool I'm sure at some point in the future you're gonna want to do something I would love the opportunity to work with you and that day comes would it be okay if I stayed in touch great what's your email address and then I accumulate email addresses I send a weekly email every single week on the same day of the week forever mine's been going out since 2007 so we're going on 12 years straight every single Wednesday for 12 years straight and that is the reason why I sell 100 properties a year because I have so many clients that receive that weekly email that if I didn't do the weekly email they would have forgotten who I was this is 12 years ago 8 years ago 10 years ago you have to have a system in place that keeps you in front of everyone top of their mind right that you care that you're a hard worker you know a lot of people say the weekly email is too frequent you know every week people are gonna unsubscribe not true people get junk mail hundreds of messages every day one email a week is not too much and it shows consistency hard work professionalism all the above if you want to make a weekly email just like mine click the link below for constant contact put your information in they will reach out to you and get you set up just tell them you want to temple it just like mine okay so that's my strategy of you know calling property owners and circle prospecting you pick your price point you pick what price range you want to be in okay they're the highest quality prospects I go on and on and on about why property owners are the highest quality prospects in other videos so I'm not going to get into that here but they're the highest quality prospects and they're unlimited and you pick your price point you go after these people you create lifelong relationships with them and you send them weekly emails forever along with everyone else any buyer that bought any buyer that didn't buy any friends and family anybody that you can put into your database to receive this weekly email the weekly emails was going to keep you connected with everybody and they're going to know that you are their real estate agent okay so let's talk about circle prospecting and actually calling these people because I know Canada has very strict rules on the do not call and all that stuff it's a lot different than the US so because of that the company that I use to get my phone numbers for subdivisions it does not work in Canada okay red X Geo leads is not offered in Canada because of these laws they do have expires and for self-owned owners so I would definitely do that you know definitely do the expires and the for self-owned owners if nothing else but let's talk about Geo leads okay circle prospecting I have plenty of Canadian agents in my zero diamond completely free real estate coaching program and what they're doing and this is working very well for them is they're getting the numbers with a company called tele listing so they're using tele listing to find the phone numbers okay and then they're exporting them and importing them into red X so they're still using red X okay they're using red X why they're using red X for the dialer okay the auto dialer so they're using tele listing to get the phone numbers they're taking them and putting them in red X so they can use their storm dollar to automatically dial them where you know it just dials right through the numbers you don't have to do it by hand it's just automatic going to the next the next the next and it makes things so efficient so this is the secret sauce for Canadian agents use tele listing to find the phone numbers of specific subdivisions and price ranges you want to sell in I did another video called what's better than Zilla leads where I told you exactly why circle prospecting is a million times better than Zilla leads you're going to call these targeted property owners you're going to create these lifelong relationships and you're going to do business you're going to get their emails you're going to do deals you're going to start sending a weekly email and you're going to do this with tele listing to find the numbers red X to dial the numbers so if you guys want to use red X there's a link in the description here if you're part of my coaching program that will save you the hundred and fifty dollar setup fee so you can save that hundred fifty dollars and just start paying for the dialer if you're in Canada if you're in the US and you're watching this you can save the hundred fifty and actually use Geo leads and Geo leads is amazing because I don't know 20 or 30% of the numbers are cell phone numbers it's such high quality phone numbers and if you watch me make live calls or several videos on this channel me making live calls I'm using Geo leads and I'm talking to the property owners that own the property I'm calling about and I'm creating business so if you're in Canada again it's tele listing to red X and then I would use constant contacts to send the weekly email if you're in the US I'm going to use red X Geo leads to find the numbers red X storm dollar to call them and constant contacts to send the weekly email that's all I need to create a million-dollar business so if you're in Canada I hope this video helps you understand what I would do if I were up there with you guys reach out if there's anything in the world I can do for you if you haven't click subscribe please do so I'm putting out four videos strictly for real estate agents to build their business and grow their brand and I answer every single DM on Instagram at Ricky Karuth till next time


Can you do snakes and call? Use it Watch the double Okay double I'm getting like he's dead here, okay?  Sure, sure, sure I see him, I root him Affair to Spanish Nice Wait, he doesn't even have trinket What did he trinket at the start?    Going to pillar I'll try and get the plea I think I got the plea Yeah, I got surprise Logging You got DC? Yeah, I was just thinking I should get surprise, I'm looking Nice Okay, I come back I see this guy now Mark Shaman Rot belly here, snakes Belly just think he pulls Raising his mind It's gonna fair I was raising here, okay? Raising on my cat Actually I didn't use it They're both Shaman will trink it Can you freedom? In a second I use it now It's okay, I can't Watch me now I'll PSA I'm gonna see Shaman raise him I'll do it now Just spelling play I'm Mark Shaman I'm trying to push it as well Nice, we get it Got it Raising I saw my boost Coming to you Top 10 As always, my cat I'm shaking Nice, you're amazing Big down I like the slow trap on the pillow is huge by the way Yeah I didn't get it, it was huge So I didn't get it Oh


Okay, my name is Mya Karzych and I am an associate professor of soil science in faculties of land and food systems and also faculty of forestry. Okay, so Lukas gave me a little bit of a background on you and so I can give you a general sense of some of the questions that I might ask. So the idea is to talk about open education in general. So I'm going to ask you about your 3M teaching fellowship, about soil web, about the general importance of open education, how that relates to forestry and your teaching, and also about your recent TLAF grant. Oh, I got one. I just got one. Again. Again. Okay. For this year. That just came, I think, after we set up the interval. Yes, yes. We could start with that first question. Can you talk a bit about your 3M teaching fellowship and what it's like to be a fellow? Well, I just heard that I became a 3M national teaching fellow about a month ago. So what does it mean? I don't have full grasp of that, but I think from my understanding what this award brings, it's letting you collaborate and get in touch with other people who are pursuing the excellence in teaching and leadership in education. And you are able to connect them between your institution and UBC is lucky to have, I believe, 11 of us now who are active. 3M fellows and also across Canada. So there are different workshops and conferences where 3M fellows teach and develop visions and ideas for, you know, moving forward. So again, I have very limited experience of a month behind me, but I am very, very excited to be part of it and see what it will bring. Do you have any plans in terms of how to? Because I do have a bit of experience with open education and especially these open learning resources that I've been developing over the years. It makes kind of sense to see what kind of platform 3M fellowship is going to provide for that because I believe that there will be others who are doing that kind of work. I come from soil science, which is relatively small discipline, but among 3M fellows there are people from various kinds of disciplines and that will be very, I think, useful for me to see how in other sciences and non-science disciplines people are applying open learning resources and can I learn something from them or can I help them with my experience on developing what we have so far and reach their experience. And maybe transitioning into open education, could you talk about soil web, maybe how it emerged, what the goal you have for it and your experience so far? Well, when it emerged, it was just one project, one TLEF project that I got in my first year as an assistant professor and I just wanted to develop something that's web-based. To remember, to put this in a perspective, that was 2003-4, so a long time ago when it comes to web-based and open learning kind of educational resources and at that time I just wanted to have something for my course that will enhance that one course. But because I ended up working on that project with folks from CTLT or OLT, I believe it was called at that time, I quickly realized that there is much more opportunities out there to enhance that so after that I applied for more TLEF grants and basically that one project got the ball rolling and very quickly I realized that this is not just opportunity for me personally and my own courses between UBC but I saw the opportunity to bring my colleagues from other BC-based universities and I think my third project that we got from BC campus, online development fund, was in developing something collaboratively with people or my colleagues from Thomson Rivers University and University of Northern British Columbia and we got together and created set of videos based on soil classification so that was a first collaborative project that I had and then that opened more doors for another collaboration and now 12 years later this soil web initiative includes soil scientists, so undergraduate and graduate students and also multimedia developers across Canada and it just, it was not a planned thing 12 years ago when I started this but it obviously showed the need for something like this to emerge and because I am one of the soil scientists that comes from relatively large university and university that does have funding for innovation in teaching I am happy to bring the opportunity of collaborating on projects like this to my colleagues, soil scientists from smaller universities that don't have equivalents of TLEF grants or any other provincial funding where they might be located to participate and collaborate and contribute to open learning resource development when you provide the platform an opportunity I guess that's what soil web has done, you will find interested partners that's been my experience and I hope it will continue to grow because there is an outstanding need out there for these kind of resources again I've been working in soil science because that's my science but I believe any other natural resource science follows the similar path as what I just described or could follow similar path what we've done in soil science and maybe for the purposes of the video could you sort of explain what soil web is? Yeah well soil web as I said started with one project but over the years it has grown I believe into 16 different open learning resources focused on soil science, different aspects of soil science, different learning objectives that they have and different courses or levels of education where they can be implemented but it also allowed us to get a grant from NSERC CREATE to establish a training program for natural science students promotion and outreach we also created as a group several online or distance ed education courses focused on soil science it's a kind of loosely held group that does have members of some of us that have been on most or all of the projects but other members of the group come on a project basis so this project that I just mentioned that I will start this year with TLEF funding really involved even a person from University of Washington a former undergraduate student who worked on several of our previous projects that got the position at their IT department over there and now he will collaborate in that function on a new stuff that we will be developing so it's a group of different soil science professionals either from academia but also from provincial and federal research institutions lots of graduate students some of the undergraduate students some of them are former undergraduate and graduate students but current professionals that came along and work on these projects and also IT and multimedia developers and educational developers those mainly come from UBC simply because among the universities that have soil science programs UBC seems to be the one that has the strongest center that provides that kind of development so we are using UBC's manpower to kind of move forward the technical side of soil web which has been I think very beneficial for the Canadian community of soil science and you mentioned in your previous answers about you lightly touched on sort of the progress since you started 12 years ago could you maybe elaborate on that how you know that first open resource maybe compares to some of the stuff that you do today how has it progressed well over 12 years technology changed tremendously and capabilities of what can be done now are way more enhanced than we were able to do 12 years ago so it's not just these things are posted or host on websites and different servers but over the years lots of especially video based material that we developed is now placed on YouTube we also started implementing various games mobile games in our open learning resources the new project that we will start developing this year will involve an app that will allow students and interested members of general public to do a citizen science data collection that's something that was not possible even couple of years ago so there are different ways how technology has been incorporated into these open learning resources but one thing that stays common from the very beginning is that everything that we've developed has always and continues to be open access and by that I mean that it's not password protected anybody in the world can use and see that some of the stuff that we have now on wikipedia can be modified with CWL access but still it's possible to modify that and some of the stuff my students are starting to slightly modify repackaging is also a possibility so there are all kinds of different things that have been changed another very important technical change was over the years is that in the past when we started it was innovation to have something on the web and it had to be web based and web tailor made but these days with emergence of mobile devices you have to be aware that whatever you are producing has to fit the screen and not just fit the screen but fit that mode of technological use of your resource so you have to I guess in short what I'm trying to say is you have to continue to follow the emergence of technology if you want to have online open resources that are going to be continuously in use innovation of course to develop a good content because that's given if you don't have a good relevant content it can be packaged in the best way it's not going to be used but it has to have the technological currency as well and one of the points that I just mentioned now is how some of your students are you know adapting or modifying the resources that have already been created how do you think that or do you think that students have any role to play in the development of open education? Oh absolutely they have I mean I always on every single project that I had so far I had students on the development team I include them from the moment of proposal development I run by the idea by them and ask them for input and refinement and then I always make sure that there are students on the team as reviewers and advisors sometimes they also take an active role of participants or as my multimedia and videographer experts would say talent so I would put them on camera and they would engage in whatever material is being covered in the video they also refine content that's been developed and then at the end of the day they are actively providing the feedback because everything that we've developed as part of soil web group has been developed for a specific course and every time when we develop something we want to get feedback from students how while it worked what needs to be improved what was especially well done and we try to do the refinement of the material and the resources based on that feedback so that's how we involve students but with emerging capability of these platforms like Wikipedia and many others where students can engage with the material that's online that's opening new avenues the time just starting to explore as a course instructor or somebody who is really keen on these open resources how they can contribute to the material that's on the website so I post as an instructor a PBL case for example that I'm using in my fourth course what students can contribute to that PBL case and this is in my case some people have done this way more in advance way than I'm doing it but I'm trying to experiment with that and I'm allowing students to upload videos if they have or photographs of a particular site which is a location where PBL case is focused or located on if they have ideas for changes of the case material that's a nice platform to have their contribution so that's another avenue that it wasn't even on my radar several years ago and it wasn't possible to do but now technology and social media are allowing us to do that kind of stuff and those were the examples where students can play an active role the TLVF grant that you just got can you talk about the digging in digging in the NTS well that's a installation of number four of the ongoing project that started as a master's project of one of my former graduate students who wanted to do the assessment of community gardens in city of Vancouver and in order to be successful in that assessment you need a soil map and surprise surprise there is there was no soil map of Vancouver it's very actually common situation in many urban centers around the world that we don't have soil maps because in order to develop a soil map you have to go and dig many pits or holes in the ground and to do assessment of soil properties and to be able to do that you can't do that kind of assessment in the paved environment as urban centers are so many cities don't have soil map and Vancouver was not an exception so the student ended up shifting her focus into development of soil map of Vancouver and it was it emerged as a paper copy in its first installation and then she was able as a second installation of the project she managed to digitalize the map then we got couple of years ago another TLEF grant and we put the digital map online and in addition to that we also went to several locations with a group of soil scientists and graduate students to describe typical soils of Vancouver on video and now we have a digital map with videos associated with it and discussion how certain types differ in terms of land use and because the digital map of soils of Vancouver is based on geological map and elevation which is a crude way of starting a map we know that some of the boundaries between soil types are not exact and they don't really match what's on the ground so in order to take it to another level of accuracy we envision that we can combine the citizen science approach through an app for various mobile phones and send students in my introduction to soil science course which is a large course with almost 300 students to different locations across Vancouver where they can observe the lower part of the soil profile or rocks on which soils have developed because that part of the soil in urban centers is not changed it's close to its native state so describing the top of the soil it's not the best in urban centers is not the best approach but if you look deeper down that provides you useful information and with all kinds of construction sites you can do that so the idea is that students will go with a mobile app to different sites across Vancouver they will find these open pits or road cuts or various construction sites and they will try to identify the type of the rock or parent material on that particular location through the app they will bring the information back to the website and then we will verify is what students are classifying and identifying on the ground is that really correct? If it's correct then we deposit the data in our data depository but also we will use that data to correct the boundaries between soil types on our soil map and on the top of that learning part of the whole project for students will be to better be able to identify these rocks in the natural setting because that's something that we are doing currently in my introduction to soil science course but we do that exercise in the lab through video engagement but this will take them to the field and bring them a really important real life component to their aspect of learning so it's a multifaceted project, it allows better learning I hope we'll find out it allows data gathering and it also allows improvement of a digital map that we developed in the past but that we know needs improvement, it's a long story those are just angles more general terms Forestry or soil science? Soil science Let's focus on soil science We can focus on soil science so maybe if you could comment on that where do you find that that intersection exists and what do you think open education practices look like in the context of soil science? Well as a soil scientist who's been a soil scientist now for 30 years and has seen a progression of the peaks of soil science back in 80s to a slow decline in number of students and even number of faculty members around the world I see open education as a very powerful tool or pathway for soil science to open its relevance or to advertise its relevance I should say to the general public because soil science traditionally has been taught in faculties of agriculture and forestry and that worked really well for several decades when majority of our students were coming from rural settings as kids or farmers or foresters you didn't have to explain to those students coming from those backgrounds what's the importance of soil science but with ongoing urbanization around the world our students are coming from urban centers, they're urbanites and they're coming from educational setting and this is true not just for Canada but from around the world where soil science is not even mentioned in the previous education so a typical undergraduate student comes to a soil science course in post secondary institution without even knowledge that there is something like soil science they don't think about importance of soils because they live in urban centers and most of our soils in urban centers are paved over they haven't been taught about any of the issues where soil plays an important role in their previous education and then they're stunned I mean it doesn't sound that sexy soil science so you're having students that don't know much about it and you have to excite them from the get-go and grab them as soon as possible because once they are in university setting there are many different competing disciplines that might grab their attention so in my mind because I was hired to teach as an instructor for introduction to soil science course which is the first course that first or second year students take in soil science ever I see that as an opportunity and challenge to grab their attention and if you grow with traditional methods of teaching and their learning in a classroom, in a very traditional setting that's been done when I was an undergraduate student or even many decades before that while you are sending a message this is really boring, it's irrelevant it's for a very limited group of weird people to study you really have to bring some kind of excitement to these students from the get-go to sell your discipline and to really explain to them the importance of soil science bringing new ways of teaching and new technology into your teaching is absolutely important for a discipline like soil science that has lots of challenges because of its history and how it's been organized in university setting but on the other hand we as a soil scientist we know what are the important roles in all kinds of different issues where soil is absolutely relevant food security, soil degradation, climate change these are all issues where soil plays a central role and somehow because its soil is not on the radar of the general public in these urban centers it's very often overlooked lots of people in urban centers are aware of air quality, water quality which are absolutely important issues but soil as a resource is as equivalent as air and water and very slowly it's getting to the radar of the general public so I think in intersection of open resources or open learning resources and soil science are really complementary and I think soil scientists are around the world from what I'm seeing they're engaging in this and they're engaging I think more and more with the vengeance because we realize this is a really good avenue for us to use to send our message because otherwise we are just trapped in this setting that we had for almost a century how our discipline is taught so I'm hopeful that it will continue to grow in popularity and use in my discipline Can I jump in with one? I'm just curious with student learning so I imagine you taught previously without using student producer approaches What sort of differences do you see with students when you engage them in this one? Do you see differences? Well I see one of the differences because I to step back a little bit I use open resources in a blended model I never would actually want to completely move into just online or distance education because I like a personal interaction with students and I think that's very important both for students and for me because there is an ongoing feedback and as I said I don't like to be on camera I think this personal communication does have a value in education so the online and open learning resources in my mind are a supplement to good educational approach That being said how it differs now when I'm using it as a blended approach versus just traditional classroom based approach that was something that I was doing at the beginning of my career I think one thing that is different now that I have these online resources is excitement of students to use them Excitement that they're capable to continue learning beyond the classroom It doesn't work in every single aspect For example, I think it works really well when you have an open learning resource If material or topic that you are trying to teach to your students involves repetition in terms of looking at clues classification of anything, soil classification, classification of insects, classification of plants or any classification where you need to know these visual clues to be able to learn the topic is a very good example where having this ongoing access to material is absolutely essential So it's not surprising that one of the first topics that we started developing these online learning resources was soil classification because it really allows students to step outside of traditional way how you can teach this topic on campus based learning Another thing that I think is very useful for certain students is if they require more time because in a traditional way of learning you have x number of hours in your classroom, x number of hours in your lab and even when you take students to the field where you have field trips or all kinds of hands-on activities it's always a limited number of hours when you are on the site or in the classroom and you are teaching whatever is the subject that you are teaching and then it's done and then everything that students have after that are their notes or written material with open learning resources you can have video footage or some kind of engaging activity maybe some kind of animation that follows on what's being covered in campus based, classroom based and even field trips because lots of things that we developed over the time supplement and enhance field trips if you ask students often they will tell you at least in soil science they will tell you we like field trips but even field trip on its own can be a complicated learning activity when you take large number of students you are the only instructor how many of them they really heard what you said how many of them observed what you pointed in the soil pit which is a relatively small hole in the ground this way if you have a video that supplements what you've been saying or mimics what's been demonstrated in the field provides additional material that students can use on their own time another thing I guess why I am prone to provide them this ongoing learning is I also know from personal experience is not being a native English speaker that when you are not a native speaker in language that is used at your institution you do require more time to absorb the material and I know for non-native English speaking students having that opportunity beyond the classroom or beyond the traditional way of learning is absolutely essential and they like that so those are maybe little examples but I think in nutshell the approach stays the same it just allows you to enrich your teaching and student learning


Hi everyone, Joe for jaspyscasebreaks.com, coming at you with the 16 team random number block randomizer for 2020 Flawless Collegiate Football, which is sold out coming up in a separate video. So about half the league in here. So it's a number block break just for those teams, just for pick your team one. That's how it works right there if you're new to this. Big thanks to all of these folks for filling this one up. And there are the numbers. Let's roll it. Let's randomize it. Five and a six, 11 times for names and numbers. One, two, three, four, five, six, seven, eight. And 11 the final time. After 11 we've got Aaron and Pettit. Down to Sean, a medic. 11 times for the numbers. One, two. And 11 the final time. We've got eight down to seven. Eight down to seven. What voice was that Teddy? Is that the count? One, one scream for ice cream. Two, two screams for ice cream. Aaron Pettit with eight, Matthew with one, Marcus with six, Gail with three, Vinny with five, Jeremy with four, Kevin with nine, Eric with two, Aaron with zero and Sean Maddock with seven. So Aaron Pettit as you know, and just a reminder to everybody else too who's new to this, zero gets any and all redemption for those 16 at teams right there, including one of one redemptions. I don't think there's a lot of redemptions in flawless. So this might be a moot point, but just it's a good reminder. Matthew, if it's a live one of one, you'll still get the live one of ones right there. So there you have it. I'm Joe for jaspyscasebreaks.com. The break itself coming up in a separate video. I'll see you for that. Bye-bye.


Good morning, my name is Brendan Wurz. I'm a sophomore at Purdue today I'm gonna be bringing you guys along for a little look into the day in the life of a Purdue student So Actually live at home, so I'm gonna go drive to class now Finished all my physics homework and feeling pretty good about today I'm gonna go to class. I just got to campus I'm super pumped because I found a parking spot in one of the close parking lots and Then not all would be a quick little walk to class. I don't know if you've noticed or not, but campus seems pretty quiet That's because it's Monday before Thanksgiving. So a lot of professors were super cool and canceled classes So normally I'd be in physics class right now, but I don't actually do physics It's Thanksgiving week, so Camps is pretty quiet and it's pretty good It looks like they're putting up the Christmas decorations today So it would actually have time to go get lunch today, but I'm not really that hungry. Don't feel like it. So Just gonna have a few granola bars and Call it good. Well outside, so I decided to move inside and I'm gonna look for a place to study while I wait From the next class. I've got about an hour or something. I try to get a little more homework done Hola a todos, este es mi profesor de español. Siente algo para Say hi. Hola chicos. Hi, how you doing? He is the best Spanish professor here at Purdue So if you come to Purdue and you have to take Spanish, make sure you get him Elias, welcome Spanish class and I'm on my way to Mac Arena Set up for a women's basketball game, which I will film later tonight. So it's gonna be a lot of fun So like I said To a friend's apartment and there's a group of us We're gonna hang out and play games and probably round over to a co-wreck and play some volleyball Because none of us have class tomorrow So because it's Thanksgiving break so we can do that and it's gonna be a lot of fun about Purdue is that it Has tunnels that go underground that connects some of the buildings. So on a cold chilly night like tonight It's really good for getting around and staying warm. So I'm gonna make use of those and Be there in no time. We just finished playing volleyball with the whole group of people. I'm happy Please ask you with this banana mask We're gonna head back to their apartment and just chill and play games and try to make it all night So we'll see so it's a little after three this morning Half of our crew dropped out with Lane went to bed. The rest of us are here. I hopped right down our food We just played some games and we're going strong. We're gonna make it all the way through the night and feel horrible tomorrow But it was totally worth it Yep, so we're gonna go back from the co-wreck and we've got a couple hours left before it's officially morning I guess it's like six little after six. So we made it. We're counting it as an all-nighter. We're gonna get a little sleep So we're not complete Rex tomorrow, but it was a lot of fun So I just got up. I crashed for a couple hours on a buddy's couch Gonna head home now. It's been about 24 hours now since I started the vlog It's not quite what a normal day looks like for me, but I hope you enjoyed this look into the life of a producer And thanks for watching


the leaders behind the headlines in the telecom and data center infrastructure industry. Welcome, welcome everyone to our podcast series, Data Movers. I am your host, Jamie Skado-Kutaya, CEO and founder of JSA. Along with my fabulous co-host, you know him, as well as I do top B2B social media influencer. Everyone knows Evan Cristal. Hey Evan. Hey, Jamie. Hey everybody. Thanks for watching today. Welcome to Data Movers, where we sit down with who's who in the world of data center, telco and beyond, reporting the infrastructure requirements of our modern world. Jamie, you know, customer experience is all the rage these days. It's something we talk about in a way that we haven't in the past. Do you have some favorite or maybe least favorite examples of customer experience in your world? Oh gosh. That's a tough question. First thing on a morning. Okay. Well, I want to say customer service is paramount. It's part of our core values here at JSA. And we look at it as a real partnership too that we're building a strong bonds between our clients and our team that we feel like they're part of our family as much as they're part of there. We are part of theirs. So, you know, it's the foundation of everything. You can't deliver quality services if you really don't understand your client's needs. So, yeah, companies that don't have customer service is, you know, part of their core values. I don't know, unless it's very transactional and there's no people involved, maybe like you just want to buy like a cell phone screen cover or something. I don't know. I don't know. I still, I look for customer service. I've actually walked out of a here salon just the other day. I moved to a new town and everyone said, this is the here salon to go to. So I walk in and they were like, oh, we only have one hairdresser and she's not available right now. And I was like, whoa, okay. So I am intent on making the one down the street, the really phenomenal customer service driven salon, the new salon. Yes, it's amazing how so many vendors, suppliers, providers take their customers experience for granted.  I mean, I personally love Apple, right?  You know, I bought an Apple watch for my son's birthday yesterday. It arrived 90 minutes later, hand-delivered at my door, and you just don't see that. And it's a shame because, you know, more companies need to up their customer engagement, customer experience game. And I think that's what we're talking about today, right? With a wear X that you're taking a really unique approach to help customers, their customers build lifetime value and up their game when it comes to CX and more. So, yeah, let's dive into that. Yeah, so we'll set Evan and it's a great transition as we bring in today's fabulous guest, Michael Matthews, the founder and CEO of a wear X. Welcome, Michael. Hi guys, nice to be here. It's so great to have you. It's so great to have you. We are honored. A wear X really taking a unique next generation approach to building customer lifetime loyalty, definitely top of mind now, holiday season coming, but also for lifetime value. So, where did this idea for the vision of a wear X originate and what were you seeing that needed fixing especially when it comes to our telecom industry? It's mostly come from my personal experiences, but you know, I'm putting a lot of my personal passion into it. And it's about 20 years old. I was I first joined the telecom technology industry in 2003. And in the 20 years that I've been involved in this industry, I've watched it's it's a it's a 1.6 trillion dollar annual industry, which about 80 billion dollars a year gets spent by the telcos collectively around the world on customer business support systems, operational support systems, which are directly intended to address the customer experience. And now over 13, sorry, over 20 years since 2003, take that 80 billion times. That's 1.6 trillion dollars that this industry has spent on things that are stensibly about improving customer experience. And I defy you define too many people of the 8 billion on the planet who would tell you that getting much better experiences from the telco provides. Now, having said that, obviously networks are faster, phones are much better, devices are much better, but that's in the other part of the budget. It's not in any way part of the 80 billion dollars. So I see this industry spending a crazy amount of money and not delivering the experience. And so we started looking at this back in, I suppose, 2003. And at the time, I recall taking a sponsoring us a global survey of telco customers. And we presented the results at Mobile World Congress, which is the largest industry conference in 2003. And at the time we found that 80% of telco customers would rather sit in traffic or go to the dentist than call the call center of their telco provider. That sounds right. I promise you, it's still the case. One of the major telcos in the US in two or three years ago created the concept of the uncarrier. And they were talking about exactly the same thing. They needed to dramatically change how they engage with their customers. Now, I've watched this industry continue to spend that amount of money. I was a key part of how that money was spent. I was the Chief Marketing Officer of Andox, which was the largest and most successful software company in this space. I was the Chief Strategy Officer of Nokia, which served 40% of the planet, I presume. And we found the same thing in all cases. It's interesting, Evan, you made the point about the Apple experience. Now, the cool thing about the Apple experience is that they have an ecosystem which they control. And over the years they have put customer experiences as their primary banner. And they have driven all of their systems and all of their processes towards that customer experience. And it gets better every time. I get a new iPhone every time it gets to live it. And every year the process gets better and better and better. And it's quite spectacular to how well they've thought through it. The challenge that the telcos have is that they've been in business since Alexander Cranbell invented the system in 1893 or whatever it was. And a great deal of the way that they do business is still the way that they initially did business.  And it was driven by a person who was a user needing to initiate something. And in many cases, that's still the case. Now, what you will find is that most telcos have anywhere between five and 15 different billing systems, depending on what services they're providing, who got to decide, did the marketing team get to decide, did the IT team get to decide, etc, etc. That's not an environment that is conducive to the type of engagement that an apple can deliver because they have one set of backend systems that's global. And they spend a lot of money on it and it works. Whereas telcos spend a lot of money on 15 different systems. And each of them may work, but each of them will work very differently. Every five years or so, they'll go to someone like Accenture or M-Docs or one of the big Indian companies and say, hey, we need to rationalize what we have. And they will spend anywhere between $10 and $200 million and anywhere between two and five years getting it all fixed. And during that five year period, the marketing department released 10 new products and went out and bought five new billing systems. So that's the challenge. Wow, that is a spectacular description of the landscape these days and the challenges that carriers are facing. And by the way, I love the Alexander Graham Bell reference, shout out to Boston where we both are in the area. So let's talk kind of solutions. I've heard you talk about the term intentional digital engagement, which is new to me. Maybe describe that concept through the aware X lens and what are the potential ramifications for B2B with that approach? So thank you. The environment that I just described is based on a lot of money being spent at the data center or in the core of the company. That's not where your customers are.  And so we've taken a completely different focus. We don't spend any money and we don't ask our customers to spend any money on their back end systems. We know how to find the appropriate pieces of data for the journeys that need to be addressed for the customers' particular requirements at their time. We put all of our effort into designing the journeys and ensuring that they are available at the preferred touch point of the user, be it an iOS, Apple iPhone user or an Android phone user or someone who is getting really interested in artificial intelligence, WhatsApp digital assistants or websites or voice or what have you. We've always said that we should think about and we should help our customers think about customer first.  And further than that, we've described the concept of intentional because if you have 90 million customers as one of the major tokens in the US has, you should not treat them as one slab of customers all the same way. There's a different set of intentions that a baby boomer head of household may have in how they want to engage and what services they need versus a Gen Z or a millennial. Gen Z and millennial now make up the largest demographic on the planet. There is no way in the world that they're going to call a call center. It just won't happen if they have to do business with someone who wants them to call the call center. They are not going to do business with those people folks. So we've defined the concept of personas and touch points to describe how you can identify the type of user, their expectation of how they want to engage with you, their likely journeys that they want to address with you and how they prefer to meet with you. And what time do they prefer to meet with you? Do they engage with you at five o'clock in the morning? Do they engage with you using WhatsApp? Do they engage with you using Alexa Pay My Build? Do they engage with you using Facebook or whatever is their preferred way of engaging? Now most telco systems don't support all those things and we have put something in place to help them do that. And that's why we talk about intentional because you should have an intent for how you address every individual one of your customers. Wow, fantastic approach. So you've had quite a lot of success, very big wins with very large entities. Kind of walk us through some of the pain points that you helped address and describe the solution. What exactly are you providing to overcome these kind of challenges that the telcos and others face? So over the years we've evolved. We're a startup and we started small and we've gotten bigger and expanded our offerings and initially we were simply helping prepaid mobile customers pay their bills. Now that's a very simple thing to do but it actually wasn't very easy for people to do because in the countries that we initially targeted which were the Latin American countries people had to come into the store to pay their bill. They came in and paid with cash, they came in and paid with folded up bills that they've had in their wallet for a long time and it became very difficult for them. It was a chore. Now in some markets in particular in the Caribbean markets that we serve it was seen as a social engagement. People would happily come and stand in the store and talk to other people standing in line to pay their bills. We helped our customers recognize the intention if the customer wants to stand in line and pay their bill fine but if you want to make them make a life a lot easier for them so that they can pay their bill or their grandmother's bill or their brother-in-law's bill which is very prevalent in a lot of the Latin American communities. We engage with digital processes on iOS and Android. That's where we started just pay my bill on iOS and Android. These days the things that I'm excited about and now over the years we've added about 160 different journeys in our journey portfolio. So there is not a single telecom company on the planet that could possibly use everything that we have available because they do business differently. Customers in the U.S. don't necessarily pay their grandmother's bill but customers in the Caribbean insist on being able to pay their grandmother's bill etc etc loaning people some money sending money to a diaspora customer to enable them to pay their bill in a low revenue mark is important. What I'm most excited about now is some of the work that we're doing in helping telcos identify and onboard new customers. One of the things that is prevalent in the industry is that particularly mobile market customers leave you. You might keep them for a year you might keep them for two years maybe you've got them to buy to sign up with you because they wanted a new deal on the latest iPhone or for whatever other reason maybe there was a particular price offering that you put into the market last year that excited some people to join you and what you'll find is that many of the public they traded telcos will report when they report their financial quarterly results they will talk about net subscriber ads i.e. they lost subscribers and were they able to replace those subscribers. Churn and this concept is called churn and it's measured in what percentage of my users did I do I lose every month sometimes you know it can be as bad as 2% the best customers keep it under under 1% but even so if you're losing 2% 1% of your customers every year that's a lot of problem to deal with the cost of replacing those customers advertising marketing offering them the free self-sufferance etc etc is a crazy experience and then the process of helping that new customer sign up and become a customer is difficult in some markets increasingly I think around the world and we deal in many markets around the world the concept or authentication of who your user is is very important people don't want burner phones out there so they want to register the SIM cards so know that this is not someone who just bought a phone at the latest 7-11 they're using it twice and then it gets thrown away because it's being used for an affairious purpose so the concept of identifying new customers helping them sign up digitally i.e. they they have their phone they scan a QR code the process takes them through signing up identifying themselves authenticating themselves in those markets where it's important taking a selfie taking a photo of your passport ensuring that the selfie is a live person not a another photo comparing the two authenticating the users those are the things that we're excited about in some of our markets these days and you know it's it's probably relatively well known that you know depending on the market and depending on the number of services that you're offering it can cost anywhere between $50 and $450 to onboard a new customer depending on whether you're in Asia Pacific market the North American market whether it's a complex multiplayer user or just a simple user so the other part of this is the experience of the customer if you are agency or millennial customer you're not going to write in fill enough form you're not going to go into a store and and say I want to sign up you're not going to call the call center you want to do uh the sign up on your phone or on your preferred device or on your preferred touch point the way you expect to do business with most major companies so that's an area that i'm very excited about at the moment couldn't agree more um and of course innovations like AI and beyond are certainly going to drive uh and impact the types of solutions AwareX is providing as customers how do you keep AwareX offering fresh and transform the company as the future is unfolding before you? I said before that I think it was a lot of the the intent of becoming a customer experience company or it was was from my own personal experiences in many cases the things that we do as a company and there's a relatively small number of us here but the things that we do as a company is based on our personal experiences and we're spread around the world and we can ensure that we can draw on experiences from people based in Argentina or India or the UK or Ireland or Canada or wherever else we're doing business um the we have always said I have always said that there are certain things that we are not going to do we're not going to boil the ocean we're not going to work on those um 200 million projects for the back end we are going to work on doing stuff fast we like to deploy stuff in less than three months for some time some give us a contract to the time that an app in their trade dress is in the the Apple store or the Google store for their customers to download and start engaging with them should be three months or less um it can draw on whatever are the relevant journeys that we've already defined because we believe in selling off the shelf technology we don't believe in customizing stuff because that adds to the cost of ownership over time we have always said that um we will offer the touch points and and personas that are in demand and I talked about touch points be android apps or hayalex or off etc etc um we have already uh live with one of our customers a natural language solution um not using any of the the current chat gbt but you know it's it was based on a lot of those original concepts now that allow enables customers in the caribbean to talk to whatsapp or type into whatsapp um we then interpret what they've written because they don't know the exact words to use we interpret the intent of what they're trying to express we then marry that to a journey and then we produce the result that the customer wants um that you will know is very similar to the things that you're seeing from the the so-called AI uh large language models that are being presented these days having said that our strength was always in the fact that we understood the journey because chat gbt or google dialogue flow or any of the other natural language systems hey siri hayalexa can perhaps help you understand the intent of the of what the customer is asking you but you then have to take the action and you need to prod the back end systems to take the action and get the results of the user so we've we've tried to draw a very simple line between the things that are really difficult to do to drive our customer our um our secret source which is talking to the to the to the back end systems and and and creating the results and using what is most available um and most in demand by the by the type of consumer whether it's a the CEO of a small and medium business whether it's the the head of a household or agency how do they want to engage and if they want to engage by talking into whatsapp or talking into something else using their natural language then we can enable them to do that very smart very smart well i have to ask this question because you're the founder the visionary and hey it's timely 2024 right around the corner what do you see as upcoming for rare acts and what can we expect to see for the company in the next year ahead um the almost everything that i've talked about in the in the last 20 minutes or so that we've been talking about has has been in i think uh based on how telcos engage with their consumers and and i think that that's natural because we are consumers it's natural because that's the type of marketing that we see from telcos um however their business to business um or enterprise lines are so valuable to them um you know if if a consumer customer might turn every 18 months or two years your enterprise customers or your small and medium business customers tend to stay longer they tend to spend more with you they tend to identify services and procure services and grow their revenue over time with you um and we've found that um that that this is a this is a niche that is is growing potentially faster than the business to consumer market for telcos business to consumer is still the bulk of the business for that 1.6 trillion dollars that i talked about but business to business is getting to be in some markets up to about 30% of the um of their revenue growth well sorry of their revenue um so solutions for business to business customers uh is the thing that i'm very excited about uh moving forward we have our first customer for that they went live in mexico um two months ago they spoke on our behalf at a major event um in in europe this year uh back in uh september and um that's um it's an area that that i'm most excited about because a we can help them engage with the small and medium business customer beyond that i think that we can help that small and medium business customer engage better with their consumers and and and that's very exciting to me super exciting and what a natural evolution to uh just makes sense the future is bright absolutely all right so we are moving now to our rapid fire question section so we're going to ask you one pretty silly probably question and you just respond with the first thing that comes to mind all right how many words am i allowed to use uh just a handful short and sweet rapid uh rapid up uh but it's still um just a way to get uh to know to know the man behind the the video all right so um besides your phone which we've been talking about what is the one piece of technology that you can't live without carplay carplay yeah that's brilliant i would have never said that but yes how often do we use that yes you know it's it is driving how people make decisions about which colors they purchase these days yes i was just reading an article about that oh yeah sorry brilliant so that's so that software um you know it's the it's the technology that i'm about i admire most no it's it's seamless which is always the best part of technology almost invisible travel as an executive you must travel everywhere all the time any bucket list travel experiences on your list here where would you want to go and and why um you know i i've traveled to probably 65 countries um wow not always on vacation of course um most recently i did a my wife and i did a wonderful trip in tuscany with with friends and i realized that the place is great but the friends make the experience and uh i think that um you know probably then the next thing i want to do is travel to japan with my son who um i've been to japan many many times in fact i i used to work in japan but he has not been and it's been on his list for a for a long time we did travel to china together it was a business trip he was about 14 years old and and he put on a certain camp to most of our meetings and it was a fabulous experience he's a bit older now and a trip to japan is something that we would both like to do together amazing place uh so and by the way i was going to say extra points if you say something about it only and you did and i was like you read my mind i'm way biased as an italian american um but also japan amazing yes um all right so if you could watch one movie on repeat i don't know why you would but if you could for 24 hours straight what would it be favorite movie uh that's two different questions yeah that's true all right i there's no way i could watch anything on repeat for 24 hours i you know my attention deficit would just kick in immediately um even even some of my favorite movies i must have watched every one of the 25 james bond movies at least 10 times uh but having said that even watching one of them for 12 times that i'm not going to do that i've only watched some 10 times in my life i love um every movie made by christopher nollum um the um going all the way back i think i i think uh any of his i would classify in my favorite movies um he's brilliant yeah yeah good answer for me it's the godfather jamie what do you think oh the whole series absolutely i think i do that anyway i i love godfather too godfather too on christmas i'm like those those aren't christmas raito i know it was you fraydo diehard too i'm like why why anyway yeah i've watched those a few times too next question you uh you've been in telecom you know your old adult lifetime what other career would you consider giving a try completely unrelated um i love cars and you know i i consider myself not quite obsessed but pretty close to obsessed if i could and and you know there's time in my life that i can do this to be a an acquirer and restorer of antique cars would be something i would love to do that's amazing you and my husband would get along so well you guys get your cars like all through dinner uh and while i uh i don't know i'm strong i'm scrolling probably on my app or something but hobbies outside of of course transforming telecom any any that might surprises um having said what i just said uh this this is gonna surprise i'm very interested in motorsports auto racing four-wheeler one i've watched every four-wheeler one race that happened in the last 30 years um most on tv of course um i i think that that's an area that i'm i'm very very interested yes fantastic well it's been so fun chatting and thanks for joining us and michael i mean i think we both are really intrigued by your approach and in in a world of uh digital overload i mean brand loyalty and building customer relationships just becomes so pivotal i hope we can catch up but maybe overworld congress or one of the other industry events coming up in the next few months i've enjoyed this yeah as well it's been amazing and viewers if you also enjoyed our data movers podcast be sure to check us out jsa.net slash podcast for upcoming data movers episodes and of course other podcast series and follow us on x otherwise known as twitter at j scott and evan curstell so weird i can't i can't twitter acts okay we'll call it twitter i know uh and um everyone stay safe and happy networking


Hey survivors and frivers. In this video I am going to be discussing how and why Narciss are delusional. Please like, comment, share and subscribe. If you would like to donate, my PayPal link is in the video description. If you are interested in one on one coaching, you can contact me at NarcisfiverCoaching at gmail.com. You can get your own Narcisfiver T-shirt or mug, which will also support the channel. The link is in the video description. Narciss are delusional. Due to their dysfunctional thinking, they hold thoughts which are often not in line with reality. In the situations where their thoughts are in line with reality, the outcome will be the same. Because they have a nature to go against the grain, against social norms, it gives them the power to control people. It makes them feel as though they have some level of worth or significance. Because of their need to control, their mode of behaviour will be different to what is considered to be socially accepted or expected. They will hold ideas, feelings or opinions about you. Unformed without conscious thoughts or with little or no evidence. This develops into beliefs, actions and behaviours that are contradicted by reality or a rational argument. They have difficulty making assessments of reality. They cannot rationally evaluate or estimate the nature, abilities or qualities of certain people or things. As I previously said, this is often because their thoughts are not in line with reality. Their thinking is based off of an internal programme, an inner dialogue or inner critic. This affects how they perceive and then evaluate or estimate certain nature, abilities or qualities. They will even project their own nature, abilities or qualities onto you which could be positive or negative, depending on whether you are a positive or negative source of supply to the narcissist. If you are a negative source of supply, expect to be devalued and degraded, humiliated and exploited because the narcissist has assigned their negative nature, abilities or qualities onto you. It doesn't mean that you actually possess that nature, abilities or qualities. Due to their dysfunctional thoughts, narcissists are not in line with reality. They hate themselves but they are not going to self reflect and really acknowledge that. It's too painful for them. They want a quick distraction, some form of relief from their painful feelings. So they assign their negative nature, abilities or qualities onto you and devalue and degrade you for that. Of course your nature, abilities or qualities can be very different from how they perceive them, especially after they have assigned you to be a negative extension of them. At that point, who you really are cannot exist in the reality that they have created but this is nothing personal against you. So don't take their put downs or back end accomplishments personally. There has almost nothing to do with you and everything to do with them, depending on whether you were a positive or negative source of supply. You will either be seen as perfect or all bad. This has nothing to do with you personally. It's all about what you can do for the narcissist, how you make them feel.  Do you make them feel powerful or in control? Can you give them opportunities to obtain more attention, validation, approval or admiration from other sources other than yourself? Do you have an expensive car? Do you have connections to high status people who can make them look good? These are the kinds of things that narcissists take into consideration when they choose to assign you as either a positive or negative source of supply. It has almost nothing to do with you and everything to do with them. This is how they see the world. They are self-absorbed and lack empathy. They cannot efficiently assess reality. They take risks off of their ideas, feelings or opinions of you which have been formed without conscious thoughts with little or no evidence. This puts them in a very risky and dangerous situation because their ideals, feelings or opinions of you are often completely out of sync with reality. They assume that however they think is how it will work out for them. They have the expectation of a certain result. They are not aware of or concerned about the potentially dangerous or harmful factors which could result from their actions or behaviors. They don't take these factors into consideration because they believe that they can assess what will happen or how it will happen which is not only potentially dangerous or harmful for them but also everyone around them. It's dangerous because they don't consider that it may not work out in the way that they have planned. They don't consider any external factors or consequences because they believe that their ideas, feelings or opinions are superior or more efficient at assessing the situation more than any statistics or past experiences. Narcists do not want to deal with reality. They don't want to accept any truth which leaves them to be very unrelatable in any situation. They choose to accept their own ideas, feelings or opinions over any truth, any statistics or past experiences. This is why it always seems like you're never getting anywhere with them. Why no amount of explanation could ever get them to see sense. They are not grounded in reality. They are not accepting of any truth. Their own ideas, feelings or opinions become the truth in this reality which they have created which leaves them to be completely unrelatable. Their planning skills are very inefficient along with their sense of judgement which is why in many situations you will find that they seem to repeat the same failures again and again. They might increase their time or effort that they put into developing some level of progress or productivity yet months or years can go by and they have not yielded any results. This then results in further frustration and resentment towards you due to their sense of entitlement or arrogance. They expect a certain level of results due to their exaggerated sense of value or importance.  So it leaves them in this alternate reality where they feel entitled to whatever they want from you without any consideration of you. You don't even have to be participating in it. Like an emotionally immature child they simply demand the results without ever putting the work in or if they are putting in some level of work to achieve the results which they desire. Nothing ever materialises because they are not probably assessing the situation. They are not adapting their actions or behaviours to what is currently required in that moment to achieve the results that they are looking for. So nothing ever materialises. The only things that grow are their frustration and resentment. Often towards you as they do not self reflect or accept that they are not grounded in the true reality. They are going off of their own ideas, feelings or opinions rather than any truth. So they remain in this endless cycle, not going anywhere. Nothing ever improves, nothing ever changes. And if you remain around them the same thing will happen to you. You will adopt the same mindset. Being mad at the world, developing frustration or resentment to someone else. Because you fail to accept the truth or deal with the reality of the situation it leaves them stuck in a place where there is no acceptance. And without acceptance there is no growth or change. You cannot correct a fault or mistake until you acknowledge that the fault or mistake exists. They fail more often than they succeed. But they do not acknowledge their failures. And this is why they never grow. This is why they never mature. This is why they do the same thing again and again. Expecting a different result. They have to control the environment so they can predict what is going to happen. Then over time their predictions can become more accurate which further allows them to control the situation. The problem is their control also restricts any growth or change that they might otherwise make. It restricts any growth or change because it limits the possibilities that they would otherwise have. The growth or change can only take place in the way that they have allowed it to in their controlled environment. So while they may increase the time or effort that they put into it it may not manifest in a way that it would otherwise be far more beneficial for them had it not been for their control. Their need to control leaves them detached from truth or from the reality of the situation which leads their mode of behaviour to be different than what is considered to be socially accepted or expected from them. Thank you for watching. I hope this video resonated with you. Please like, comment, share and subscribe and I will talk to you soon.