Hey traders this is Tosh I go by T Bradley 90 in the MIC chat. Today we have a very cool video that our moderator Joe Kelly puts together every Sunday. Today is just going to be a preview of the exclusive video but if you want to watch the full length exclusive content then become an MIC member. And what Joe talks about in this video today is that size doesn't lead to consistency so it's a really important video on sizing. All right guys let's get into it. In this episode is going to be regarding consistency. In chat I've seen a lot of people losing more than they should be losing and risking more of their account than they should be risking. I made a calculator for everyone to use to determine risk and reward. I hope a lot of you are using that. Okay I'm going to show you with numbers in a random order how you can achieve consistency and compound your account size in a very short period of time in the grand scheme of your trading. A lot of people want to become the millionaire in a year. A lot of people want to become making a hundred thousand dollars or ten thousand dollars a day or a thousand dollars a day tomorrow. Early success can lead to the ultimate blow up. It will give you a false sense of confidence because of lack of experience and not knowing what to do when that next black swan or whatever you want to call it comes along and all the sudden you get destroyed. All right guys in this example this particular trader has focused on let's say the line strategy that Bao talks about. He's just focusing on he's learned he or she I mean let me clarify that he or she has practiced technical analysis and got it to a point where they clearly understand it. Now when they clearly understand this technical analysis and using the lines and using outer support and resistance to play momentum stocks long or short. This particular person opens a two thousand dollar trading account okay they're under pattern day trader and they think oh man I got it I can't be under PDT to make money. Well PDT makes it difficult to make exponential gains quickly but it does not prevent you from making money okay. In this particular example we're going to have a max risk of twenty dollars in round one okay round one is going to consist of ten weeks okay. Each week this trader found three trades only three entries and three exits okay they use the line strategy they found three entries and they focused on only trading when the odds were highly in their favor. This is assuming that he found he or she found three trades that week but you know this is this is in a you know in a vacuum seal this is this is this is if this were to happen this is what it could be my what I want to prove to you is that it does not take size to win exponentially in the long run and people should stop using size when they have no experience stop risking your own hard capital when you have no experience check your fucking ego at the door two thousand dollar account this trader is under pattern day trader they've learned the lines they've learned the strategy of how to do that they know that they should wait for their level that they think has the highest odds of succeeding based on their observations whether long or short buying the support selling the resistance whatever it may be this particular trader found three trades every week for ten weeks okay right here and these are random I went to a website I will show it to you random dot I can't type org random.org random.org has an integer generator okay well I pulled here was a random set of numbers I didn't make them up random set okay I did it just like that you won 20 times you lost 10 times out of 30 okay your win rate was 66.67 percent you lost rate 33 percent okay because you focused on good trades you had an average win of $17 and 70 cents over this 10 week period okay a lot of people are gonna go wow 10 weeks that's a really long time I don't know if I could handle that well you can't handle it because you have no discipline you got to look yourself in the mirror check your ego check your discipline and get that shit under control get it under control hey traders this is Tosh I go by T Bradley 90 in the my investing club chat just wanted to reach out and say if you have any questions about m-i-c joining m-i-c maybe you're a member already you have three ways to contact myself personally and through m-i-c you can hit our social media you can hit me through pms in chat or you can contact us through my email at Tosh at myinvestingclub.com that's T-o-s-h at myinvestingclub.com I will get back to you in a timely manner and I'm saying this because I'm here to help and I don't want anybody to be afraid to reach out and ask any question that they have we are here for you guys all right see you guys


Hey Virgo, welcome back to House of Virgo, welcome back to my channel. This is Kelly from House of Virgo I'm going to be doing your love rating here for the month of April This is a channel for Virgos only so if you're new, please do hit like share and subscribe If you want to become a member click the join button. You can get free paid read free readings on Sun So do check that out all links to everything you need to know is in the description box below. Okay Please be mindful that these are general love readings So some of the messages may or may not resonate just take what fits leave the rest. All right, Virgo Let's see what's going on in your love life. What kind of drama? What's going on, Virgo? Okay, so let's see we have paradise kisses and mirror, okay So an energy of happiness expansion and joy playfulness oneness enjoying each other Interesting. You also have mirror mirroring each other self image relationships reflecting our wounds introspection, okay, feels like a twin flame kind of thing going on here and Kisses unconditional love giving and receiving affection falling in love. All right Hmm, this feels pretty straightforward. Some of you are gonna be connecting with someone who Well, let's just say there's a mirroring Okay, a lot of love Definitely for those of you could be somebody new coming in in April I think we did cover some of that in one of the last readings that I did that that energy might have been playing out for some Hmm, okay, let's let's get into your reading and see what's going on here What is playing out here for Virgo? Okay, end of a burden coming to the end of a struggle and finding complete happiness and joy Wow, two tens in a row Hmm. This is amazing. I feel like they're just telling me I hear somebody saying after I'm finished work I'll be able to connect with you or we'll be able to Make something happen here. We'll be able to connect with each other. I just have to finish Some kind of work. I just have to finish something here. Let me see if I can get this to show up better for you Okay, so there's definitely an energy. There could be marriage. There could be If a feeling of living in paradise here coming to the end of a burden or a struggle Virgo All right. Yeah, the winds have changed things are changing Expect some well, you know, April is a very Can be a very windy month a very March and April Season changes seasonal changes happening not just here in the physical but in your love life happening here in April Let's see I'm feeling like in a reflection. I feel like some of you that there's a person. I'm seeing in my mind's eye here that They're like a mirror image of you Okay, let me see what's going on here. What is going on? What is going on? Okay? Yeah, a mirror image of you queen of pentacles right there You're gonna meet for some of you if you haven't already met this person There's a similarity between you and another person Okay, there's an energy here of like two people who There's something about when you look at each other Um Or when you see each other There's or maybe somebody comments or has commented that Maybe said something like wow you guys kind of look the same and there's a similarity and um the way Your your smirks or the color of your eyes Or just the way that you you kind of resemble each other if you haven't heard that from anybody I feel like um You you may be hearing that soon Someone that you're connecting with or if you're like if you know People meeting each other or or significant others meeting each other. There's a comment. I feel that gets made that says You know, there's there's something about You and another person and for some of you it's almost like uh, you too could be brother or sister um, you have such like same color or maybe the same face structure or The same color eyes the same hair Or even texture The same height. There's there's a strong similarity between you and another person And people are going to notice that or are going to recognize that and if you hear that This is definitely a reading or if you've heard this From somebody or you've even said it to yourself or another person has said that about you and them um There's like wow there's It's like we're meant to be there's a feeling of we're meant to be All right, let me just take a look let me get another card here. Okay. Oh, wow So Long-term security, I feel like this energy is playing out and coming in for you. What is this queen of pentacles? Oh my goodness. See this just basically in a nutshell expresses exactly what i'm trying to tell you King of pentacles and the queen of pentacles Exactly the same This is a twin definitely There's some type of a twin energy It's like you get signs or you have gotten signs that you two have there's just very similar to each other That's that's like a huge sign um Not a struggle. This feels like two people who are just Meant to meant to be in alignment with each other the king and the queen always match But when they're both panicle energy It's like you are both The same and you're sinking Maybe very practical or the way you approach analytical Both very career oriented or finance oriented Both thinkers just and so i'm just giving you like character traits where there's a similarity here between the two of you Both resourceful both fertile domesticated kind of energy Um very solid to people very solid very wise Wise with their investments and then their decisions Wow Show me this wheel this wheel the wheel of the year. This is definitely like it's this is a favorable situation here That's like i feel like somebody's getting lucky This is like um a turning point happening here Okay Wow basis or it's intellectual thoughts and ideas and plans I'm hearing nail on the head Somebody's saying you hit the nail on the head with this one You're hitting the nail on the head on point On point maybe somebody just said this is reading so far as on point. Um This is what exactly i'm feeling right now with someone i'm connecting with or i've felt with somebody That i've been connecting with in the past All right Fascinating i feel like that if there was some kind of struggles, this is somebody you knew before there was some kind of struggle Um Or there was a blockage where two people were not able to come together Um, this is like coming to the end of that so you might not even know this person not know There was a blockage or you might have been in a position Wondering like when is this going to happen? When is my love life going to pick up? Well, it's because there was a heavy burden that was being released And if you haven't met that person yet, this is why and this energy is coming in or if you haven't connected with your person This is why um Both of you i feel There was a lot of stress Maybe some exhaustion um a sense of like two weight of the world carrying the weight of the world Okay, sorry for that that i don't know if you heard that but my video shut off because there was an emergency alert That came through So we'll have to i'm piecing this together, but anyway If you heard of my apologies, if not, we'll just proceed. I don't really remember what I was saying, but Maybe it'll come back to me. So Let's see what else is going on here Okay, we've got the king of swords And the queen of cups that exists This is this is somebody else's timeline. Geez Oh my goodness. What is this? Hold on. I have got to channel this This is your past energy They're giving me your past energy. Okay, you're in a relationship in the past with someone Um not a good match At the time it wasn't a good match. There's abandonment a lot of blocking. Um somebody pushing back for all the wrong reasons weak boundaries stalling out A quitting energy. I feel like this was how things were in the past with you and another person Okay, it doesn't have to be this same person for some of you It could it could be the relationship is improving but how it was in the past not good Um and for others this might have been somebody else and now you've got a new thing happening here But I will tell you what whoever the past connection was or if this was the the past person How things used to be one person was very cold and calculating um Might have been even a little bit of a con artist Sorry if this needs um Okay, might have been very um rigid and um I'm dishonest or maybe just not very kind or someone who was um maybe was like A bit abusive in some way And Another person here was very over giving and nurturing and leading With love and very supportive and tolerant and empathetic Um, I I feel like somebody was rejecting um Love in the past was blocking Leaving leaving someone out in the cold all the time having weak boundaries not able to You know move something forward Something's changing here Something's shifting Okay, there's a change if this was a past relationship Let's see what else about this past thing. Okay, there might have been two other people or Somebody might have found out somebody was having a same-sex relationship and didn't know about it Um, there also might have been somebody here. It was extremely bossy and kind of a bully Anger might have played a role very aggressive and cold Is what I'm feeling Another person was just trying to seek opportunity and maybe manipulate a situation to gain what they wanted Okay Yeah Somebody was trying to stay single while another person was trying to have more in this connection This was just basically a runner chaser situation in the past. There was a lot of um The more someone chased after someone the more the other person pulled away So that energy just played out for quite some time. I'm definitely seeing That burden has shifted. There's a change. What is going on here? Why is this change happening? Because of that wheel of fortune This feels like a major turning point Let me see Somebody's get oh, that's what it is the ace of swords or they gave me a light bulb image A new idea the ace of swords is like being hot it's like an aha moment someone's having like a Like a light bulb moment. Somebody feels like you are there. I just heard lucky star You are there.  I haven't sneezed all day as soon as I start the reading As soon as I start the reading I have to sneeze so Okay, so many now sees a future with you three of once. Oh my gosh Somebody's seeing a future here with you. All right, so let me just see real quick. We have Taurus Leo Aquarius Scorpio Capricorn Virgo Leo Sagittarius Aries Libra Gemini did I say them all? Cancer and Pisces I guess we I I think I said them all did I say them all pretty sure I did Somebody sees you as a long term They want you long term. They want you for life not going to let you go holding on tight So I feel like this past energy here. There was a blocking and a lot of pushback and Even if you still have somebody blocked Um, they're if they're not able to get ahold of you. They're going to find a way How are they going to get ahold of you? Okay, they're definitely going to try to figure that out. That's for sure moon Oh, yeah, they're going to think of a new A new way to get ahold of you. Let me see here Oh through a friend. Yeah, they're going to contact you through a friend or have a friend reach out to you Definitely Or another person is what I'll say. I won't label who they are how they how they come how who this person is I'll just say through by proxy. They'll get ahold of you through another way And or another person place or a thing So they're going to kind of go around about Go If they can't break through they're going to go find a way around To get ahold of you to get into your Your vision field or your your your hearing field or your You know so that they can be seen so that they can connect with you So they're going to go through for some of you through the kids Through an x through another female to connect with you. Okay. Yep Because they want to win when your effective they got to talk to you I feel like they're having somebody's having like this wake up moment this bam this, you know They just have to talk to you it's crazy because It's not coming in with Something simple. I mean this is like Coming in with hey, I'm ready and and and not only am I ready But I'm willing and I'm able now That I want to have something serious And then I just had for some of you the past returns. So for some of you, this is a past connection Showing up again in your life for those of you that are you know Are happy about that congratulations It's going to turn real and for those of you, um, you know, the past could return You don't have to take it, but there is somebody new also Showing up here Maybe you work with this person or you've been working or you've been dating or talking to them and things Haven't moved forward because they've been bogged down with responsibilities And they've just been absolutely exhausted. I feel like that's time is going to free up Their time is going to free up Okay interesting, so you have some devil energy here playing out and this Definitely this greed is playing there's someone here is very obsessed with you Or becomes very obsessed with you not wanting to let go. Wow. There's past returns again Okay, there we go Learning a new skill somebody here coming in is like all prepped and prepared and ready to apply what they've learned It's definitely going to give you a sense of like feeling like paradise and joy and Playfulness oneness enjoying each other time spent unconditional love affection Someone falling in love with you here lots of kisses, you know, um Somebody's got regret. There's regret about the fact that maybe they just made you wait for some of you There's also regret that they waited so long They are you may talk to somebody here and they say to you, you know, I regret that I didn't meet you sooner I can't believe how much time has passed and I'm just only connecting with you now You know that kind of energy or I wish that I wish that I had met you sooner I wouldn't have wasted so much time with other people I wouldn't because I feel like somebody here may be wasted a lot of time With another person a popular social female in reverse is someone who is very egotistical and bratty And a spoiled brat that they might have connected with in the past That just really treated them horribly Okay, someone who was very cold and manipulative Okay, but justice has been served Um To that relationship that whole thing um The truth came out about how things were with somebody else that they were connecting with And that relationship just crashed to the ground Okay, um now You know the story plays out if you were involved with someone and they left you for someone else That didn't work out now. They're coming back. Um, yeah, okay. Joy is happy and free, right? But what I always say, I mean if somebody's coming back here because you know their relationship bottomed out That doesn't mean you should take them back right away. They they really got to fix that fix the whole situation with you um for others This is somebody who was Really in a bad relationship in the past and they're free of that and now coming in and that light bulb moment You know, they get that bonk in the head and this person comes in like really interested in Moving things forward because there's something about the two of you that they see that looks very familiar to them It's like when the when the eyes are closed and the soul recognize the soul That's what I feel this transition. This is it the end to suffering is over here out the old in with the new Okay, the season in your life. Remember I was talking about the seasons in the beginning um And it's interesting because I got that alert that weather alert and now I have a card here with the um The season in your life is transforming and bringing you into a new hemisphere and end a new season allow it to happen Go with the flow now. It's time for change. So this energy is fantastic Just let me get a couple of the cards to see what's going on here We're not taking all that just give me one more spare one more card tell us what El vergo what their energies are coming out here this one's buying online Somebody's watching you and they have been watching you they see you somehow. They're watching every move They're listening. They're watching your videos. They're looking you up.  What are the chinese signs here that vergo needs to know? What are the chinese signs here that vergo needs to know? I'm just seeing um, I'm seeing a red car right now Either backing out of a driveway or pulling up just Yeah, so if that's you backing out of a driveway or pulling up or maybe in a red car Okay, we have year of the horse let's see Or you have a red car Okay, year of the rat I'm going to give us anything It's coming out year of the dragon dragon always shows up. I swear the dragon is in every single reading Okay, year of the horse again. So that's two horses. We're going to pull a couple here Year of the goat showing up here We have an ox year of the ox Year of the dog All right dragon twice holy And the pig okay, your chinese sign did not show up. Don't worry about it. It doesn't mean it's not for you It's just there for someone who recognizes or falls and resumes with that for them to Remember Or recognize if the reading is for them All right, let's take a look and see what your romance angels messages are here There go Don't forget you guys Please do hit that subscribe button and also be a part of the lovecast podcast live streams I'm going to be doing here Monday Wednesdays and Fridays at 7 p.m. Eastern time So whatever time zone you're in you'll have to figure that out. We're going to be talking about topics You can join in on the chat. It's free And I will be your host Okay, so let go of control issues allow the situation unfold naturally This is worth waiting for Divine timing as it work in your love life And we were seeing that with the wheel of fortune the wheel things start moving when the timing is right Maybe they were stuck in the past or things were stuck before just your love life in general very soon Clearly decide what you want so that it comes to you now this energy is playing out in april very very soon All right, let me say we're going to mix up so much loudness picking up my parts. It's ridiculous All right, I'll just mix up some of the messages here. See what else Virgo needs to know Let's just Virgo Need to know go slow take time to get to know one another Virgo Okay, that's good. Also, you came closer than anyone has ever come Before Virgo you've made you're making Excuse me. I always talk in the past tense. I don't mean to you're making an impression on somebody here big time Um, no one has ever or will ever come as close as you will be with this to this person Or they're recognizing this How's this Virgo need to know? Okay, give you a couple cards here Somebody here can not stop thinking about you Virgo. They wish it could take their words back Okay There's a bit of regret As well for something that they did or said In their life or to you What else does Virgo need to know? Okay, they will wait for a sign from you Virgo. Somebody's waiting for a sign from you Maybe if the door will be open if you're trying to have or you want to repair or heal a relationship from the past You want to give somebody another chance? Having your doors locked is not going to allow that to happen. Although they will find a way through They could also I just heard if you're on social media Somebody could make a fake account and pretend that they're like the opposite sex or Some of you don't know pretend to be another person to try to spy or get a Find you in some way Okay, that's kind of deceptive. I mean just Only because they can't get in so if you don't want to have that energy happening Um, and you want to heal something and have somebody to come back into your life Then you have to leave the doors communication cracked a bit Okay, let me see And if they don't find a way to get through they'll find a way What else does Virgo need to know here? Virgo sudden and rising Okay, are we gonna get any more cards? Oh, it's dark any more cards for Virgo. I think that's it I think they just want you to know Okay, yeah, they're not giving you anything else here All right, let's take a look here and see I feel like I'm blowing through this reading But man, it was just so straightforward You know, all right, let's take oh What's going on here? No, we gotta fix this Just one second. I see Okay, I'm seeing blue flowers Right now a bouquet of blue flowers made blue roses. I don't I'm not sure I can't really make it out Blue flowers also now they're giving me blue blue flowers with yellow Like on the inside blue flowers with yellow inside. I'm seeing black hiking or black work boots See now see they're starting to channel messages through to me right now.  Okay They're giving me pee pods. That's weird Okay, and then a key ring I just saw a key ring just a very basic key ring With like a little clip Key ring with a clip It's just sitting on a table. It doesn't have any keys attached to it. It's just a key ring A little clip I know somebody's walking through a mall right now Walking through a mall Shopping walking through a mall Listening maybe it's just okay now. I'm seeing a store But like a supermarket shelves a store walk through a supermarket All right, now they're giving me an image of it. Uh, it's uh Oh, it's okay. So it's that root 66 I guess it's like a really I don't know a really long road and I'm seeing mountains in the distance They're like gray They're a dark gray mountains All these images are just coming through A surfboard. They're showing me somebody surfing Okay By beach Oh, okay And now they're showing me like a a vietnamese hut I'm seeing a hut Okay And now I'm seeing a sign in a city and the sign It says place It's something place. I can't make it out Uh, is it arty's place arts place? Art Something place it's like in a kind of a near a corner big cities big city Building city place Something place Okay, somebody's walking down the city street. That's what I I see. I'm seeing here. Somebody's walking through a city street Okay, okay, I mean the king of pentacles the king of cups here Okay, and we also have did was that yesterday? And we also have the seven of cups so Wow, there's a decision or a choice somebody cannot make a decision between two people I don't know if that's connected to this reading or not, but Or there's two people here who are struggling who there's a struggle of commitment or having too many Um, it's it could it's not necessarily commitment issues all the time. It's just Having so many choices to make Um, there's a water sign with their back to to an earth sign And an earth sign just sitting there focusing outward Okay, I feel like the water sign is struggling to make some kind of a commitment Are struggling to make a decision I'm kind of living in fantasy land, but now they're back us to that And now they're looking not out into the horizon, but they're looking onto the shore Somebody's waiting for you at a beach Or near a beach That's what I feel somebody's waiting for you at a beach. You're just at your desk working or you're Sitting in a bank trying to get your money sorted out The reading is really strange today. It's not the usual that I do so I'm really channeling hard today While I'm not channeling hard. I'm just being guided to channel Messages that I don't usually channel. So I think we're just going with the flow here today something to do with Okay, they're telling me They're telling me there's something going on um, April 17th Okay If you're expecting to hear from someone on April 17th I don't feel like you're going to hear from them on that day or if you're hoping to But you will hear from them after so I feel like maybe Seven days so maybe April 24th There might be some type of communication coming in from somebody or that week from the 17th to the 24th Okay So I'm picking up a silver vehicle. Someone drives a silver vehicle Maybe you're driving it now or um taking it to to get it repaired Taking it to get it fixed And a waiting area. I'm seeing a waiting area You're in a somebody's in a waiting area Right now Let's see what else We've got the queen of cups facing the opposite direction as well Um, Virgo right now you are very being very grounded on earth practical very focused on your work but your emotions um, it's interesting Whoever you're connected with has very deep emotions, but they don't wear them when they're asleep you You I feel like your energy here in the divine feminine you focus outward onto the ocean Where you focused on all the water and the motions here Okay feeling feeling feeling And your person they're on the same beach but They're they're in in their emotions in their feels But they are focused very much on being grounded. So it's Both the same, but um, their perspective is quite different Okay so So this person I feel like you know, they're in the water, but look they're in safety. They're in a boat Okay, they're they're not exactly in the water. They're on stable ground, but they are very deep in their feels about you Um, but looking towards the beach. They're more interested in what's going on in um Not in fantasy world, but in reality and I feel like you have your your feet in the emotion.  That's how I feel It's a very strange message And it also is showing me that When I put these two cards together, it's strange. It's like This person just heard Okay, because you you know, you're represented here And that's just how I feel your person is For some of you on getting on a boat or we'll be coming in on a boat. They're heading to your shores They're heading to your shores. That's how I feel Okay, they're in their boat And they're landing they're coming in Let me see if I can match it up. There you go This person's on their way and they're almost there to you I have never ever ever Had a reading did a did a reading like that before It's so strange. That's so so strange. Like I said The way it's coming out here All right, I'm gonna get a couple more here and see what else I'm picking up For you Virgo. So much water So much water Yep, somebody's coming in here with a big Splashy cup of love for you. Oh my goodness. It's crazy. And of course Virgo, you're gonna be like stop Just hold it right there, buddy Hold it right there. Just wait one second. Hold on wait.  That's what I feel like is happening here You want it so much and then it shows up at your door and you're like, wait, oh wait Uh, hmm, wait Was I really just wanting the fantasy? Was I really just enjoying the dreams of the what ifs? Do I you know, they will see and be careful what you wish for and it's what I feel like they're telling me here Be careful what you wish for if you're gonna get it Okay So let me get into See what other messages they have here for you I'm gonna do some dice Little rolling of the dice Cards and dice you would think I work in Vegas Here we go. We have the 28th. We have the 29th. We have a Sagittarius and we have a Libra 28 29 Sagittarius and Libra. All right, let's see what else comes up All right, we have a Taurus. We have 1979 1969 and Libra is showing up here again 1982 Capricorn twice Okay, somebody here is 45 And we also have somebody. Yes. Now I said that already we have wow Okay, you guys it's definitely a twin flame because the 1111 just showed up here Let me show it to you Do I got it right? I think you can see it 1111. Okay. So maybe somebody's birthday is November 11th We have the 1111. We have Leo Taurus again We have Okay, it could be February 12th. We also have the second and the 12th And the 11th. All right, let's see what else Okay So many all right, so either born in 65 64 Um, somebody could be 54 56 Libra again, we have Pisces Um, and we have the number four Um, also nine one more Sagittarius is here Gemini Okay, here are your numbers four seven nine and 12 Okay, four seven nine 12. We also have eight. We also have five All right, that was fascinating That was absolutely fascinating. I have no idea how much time has passed So I'm just going to upload your reading now and you will be able to chit chat among each other I hope you enjoyed this tonight And uh, yeah, don't forget to join in on Wednesday for the Lovecast I'm going to be doing a podcast hosting a podcast here on my channel Um, where you'll be able to I'll have a topic we'll discuss And then you guys will be able to chat with each other in the podcast And then I'm going to keep the stream running until the next podcast so you guys can continue talking All right, you guys. I love you I will see you all. Oh, don't forget if you want to purchase any of my tarot decks They're listed underneath this video below. Um, don't forget to check them out. All right. I will see you all Tomorrow. Okay. Take care. Bye


From Seattle, Washington, it's theCUBE. Covering AWS Imagine, nonprofit. Brought to you by Amazon Web Services. Hey, welcome back everybody. Jeff Frick here with theCUBE. We're on the waterfront in Seattle. It's an absolutely gorgeous couple of days here at the AWS Imagine nonprofit conference. We went to the AWS Imagine education conference. This is really all about nonprofits and we're hearing all kinds of interesting stories about how these people are using AWS to help conquer really big problems. And we're going to shift gears a little bit from the two-footed problems to the four-footed problems. And that's animals that everybody likes animals, but nobody likes animal shelters and nobody likes the ultimate solution that many animal shelters used to use to take care of problems. But thank you to our next guest. That is not quite the case so much anymore. So we're really happy to have Angie Embraion. She is the CIO of Best Friends Animal Society. Angie, great to see you. It's great to see you as well and thank you for having me. Oh, absolutely. So before we got on, I just heard this crazy, crazy statistic that when your organization started in 1984, approximately 17 million animals were killed in US shelters per year. That number is now down to 700,000. That is a giant, giant reduction and yet you, with big audacious goals, really are looking to get that to zero. So that's a giant goal. Give us a little bit of background on the organization and how you decided to go after a goal like that and some of the ways that you're actually going to achieve it. Well, the organization started in 1984 and it started with a group of friends in Southern Utah who decided that the killing in America's shelters just had to go. So really the Best Friends founders started the no kill movement along with a gentleman in San Francisco by the name of Rich Eppenzino and as you said, they took the killing down from 17 million in 1984 to approximately 733,000 now. The organization started as just the sanctuary. We have the largest no kill companion animal sanctuary in the country where we hold about 1,700 animals every day and we also have, knowing that we needed to help out the rest of the country, we have built life-saving centers in Houston, Texas or we're working on Houston, Texas but Los Angeles, California, New York City, Salt Lake City, Atlanta, Georgia. It seems like I've left somebody out but we have life-saving centers all over the country. So it was really, when they realized what was going on in America's shelters, you know, it was really the idea that we should not be killing animals for space. So just recently, in fact, I'll say recently but in the last few years, Julie Castle, our CEO, you know, did our moonshot, put that stake in the ground and said, we're going to take this country no kill by the year 2025. So it's super exciting. So it's really interesting because you guys are trying to execute your vision and it's easy to execute your own vision but it's a whole different thing when you're trying to execute your vision through this huge infrastructure of shelters that have been around forever. So I wonder if you can explain kind of what's your relationship with shelters that you don't own. I guess I think you said before we turn on the cameras they're affiliates. So how does that relationship work? How do you help them achieve your goal which is no kill? So we have over 2,700 network partners around the country and what we do is we help to educate them on, you know, we understand their problems. We have creative programs to solve those problems. So we help to educate them on, you know, how they can implement these programs within their shelters. We provide them grant funding. We have an annual conference every year where they can come and learn but they're really our partners and you know, we know we can't do it alone. It's going to take us, it's going to take them and it's going to take everybody in, you know, in every community to really step up and help solve the problem. Right. And what was the biggest thing that changed in terms of kind of attitude in terms of the way they have to operate the shelter? Because I think you said before that a lot of the killing was done to make room. Right. Killing is done usually for space. So what do they do now? Clearly the space demands probably haven't changed. So what are they doing alternatively where before they would put the animal down? Well, alternatively we're doing transport programs. So there are areas in the country that actually have a demand for animals. So instead of killing the animals, we put them on some sort of transport vehicle and we take them to the areas they're in demand. We also do what's called a trap neuter return program.  So those, a lot of people call them thorough cats but they're community cats. And usually have a caretaker. But what we do is we trap those cats. We take them into the shelter, we neuter them and vaccinate them and then return them to their home. That keeps them from making a lot of other little cats. Making babies. So yeah, so cats are one of the biggest problems in shelters today because of the community cats, they're feral cats and they're not adoptable. So if we can, we don't have to kill them. We can keep them from reproducing, as I said.  So you said you've joined the organization about five years ago, five and a half years ago and you're the CIO, first ever CIO. So what brought you here and then now that you're here with kind of a CIO hat, what is some of the new perspective that you can bring to the organization that didn't necessarily that they had before from kind of a technical perspective? Well, what brought me here was, I never expected to be here. If you would've told me I would be the CIO at Best Friends Animal Society, 10 years ago I went and said you're kidding because I didn't really realize that there were professional positions in organizations like Best Friends. But my journey began the same as a lot of people's did. I was that little kid always bringing home animals and my mother hated it. It was always something showing up at our doorstep with me and just loved animals all my life. And as I went through college and got my degree and started my professional career, then I thought, well, I'm gonna of course have animals because I can have as many as I want now, right? So I started adopting and I didn't even realize until I was in my 30s that they were killing in shelters and I learned that in Houston, Texas when I lived there I was working for IBM at the time. And one day a lady came on the television and she said they were doing a new segment and she said we're a no kill shelter.  Yeah, it must be the other way, right? Yeah, so to make a long story short then I started not working in animal welfare but doing more to support the movement and donating, adopting from shelters and fostering animals. And then one day I had been to best friends as a visitor vacationing in this beautiful part of Utah. But I saw the CIO position open, I said, I'm going for it. Good for you. Good for you, so now you're there. So what are some of the things that you've implemented from kind of a techie, you know, kind of data perspective that they didn't have before? Well, they didn't have a lot. They probably didn't have a lot, besides email and the obvious things. Being the first CIO, I don't know that I really knew what I was walking into at the time because, you know, I got to Kanab in Kanab, Utah where the sanctuary is the headquarters. And Kanab is very infrastructure-challenged. Infrastructure-challenged, I like that. There is one ISP in Kanab and there is no redundancy in networks.  And Kanab is, you know, the hub of our network. And so if Kanab goes down, you know, the whole organization is down. So one of the first decisions I made was that we were going to the cloud because we had to get Kanab out of that position. And that was one of our, one of the first major decisions I made and we chose AWS as our partner to do that. So that was very, very exciting. We knew that they had infrastructure we couldn't dream of providing and, you know, and we could really make our whole network more robust. Our applications would be available and we could really do some great things. You're not worried about the one ISP provider in Kanab because there's an accident and there's a phone pole down. All right, but then you're talking about some new, some new things that you're working on and a new thing you talked about before we turned the cameras on, community lifesaving dashboards. What is that all about? Okay, so a couple of years ago, the community lifesaving dashboard is the culmination of two years of work from all across the best friend's organization, not just the IT department. In fact, it was the brainchild of our chief mission officer, Holly Sizemore, but it's really in animal welfare, there's never been a national picture of what the problem really is regarding killing animals and shelters. So we did this big- Because they're all regional, right? They're all regional shelters. They're all local community shelters, yes. So, and transparency isn't forced. So, you know, some states force transparency. They force them to report numbers, but a lot of states don't. At the state level. Yeah, a lot of states don't. So, you know, when you're killing animals and shelters, you really don't want people to know that, right? Because the American public doesn't believe in it. So anyway, we worked really hard to collect all this data from across the country and we put it all into this dashboard and it is now a tool where anybody, anybody in the public, it's on our website, they can look at it and they can see that, you know, where we're at from a national level. They can see where they're at from a state level. They can drill down into their community and they can drill down to an individual shelter. And the idea behind the dashboard is to really, is to get communities behind helping their shelters. Because it's, you know, as I said earlier, it's going to take us all. It's not only best friends and our partners, but the public plays a big part of this. Right. And so when did that roll out? What, do you have any kind of feedback? How's it working? It's working wonderfully. We rolled it out at our conference in July. Also recently, so it's pretty new, isn't it? Yeah, it's just a few weeks old. Okay. We rolled it out at our national conference and we were all a bit nervous about it, you know, especially from a technology perspective. Right, right. We knew that being the first of its kind ever in animal welfare, that, you know, it was going to get a lot of publicity both inside and outside the movement. And it's sitting on our website and, well, really pro-ancon. Right, right. But it's sitting on our website and we're like, okay, we don't know what kind of traffic we're going to get. You know, what are we going to do about this? So we spent a lot of time with Amazon prior to the launch, you know, having them look at our environment, getting advice, discussing it with them. I'm going to bring down that ISP in Utah. No, thank God, no, it wasn't, thank God we were in the cloud. And so Amazon really helped us prepare and then the day of the launch, we knew the time of the launch.  We watched the traffic and we did get huge spikes in traffic at all times through the day when certain things were happening. And I am happy to say from a technology perspective, it was a non-event because we did not crash. We stayed up, we handled all the traffic, we scaled when we needed to and we did it, you know, based virtually at the press of a button or a flick of a switch, whatever you want to say. That's what you want, right? Yeah, exactly. I was like, it'd be a good ref. No way, it's talking about you, you probably did a good job. Exactly, yeah. Good, so before I let you go, so what are some of your initiatives now looking for? You got this great partner in AWS, you have basically as much horsepower as you need to get done, what you need to get done. What are some of the things that you see kind of next? Wow. Don't give me the whole, don't give me the whole. No, I'm just going to hit on a few key points. I think, you know what, we used Amazon initially as our cloud infrastructure, but I think the biggest thing we're looking at is platform as a service. There is so much capability out there with predictive analytics, machine learning, artificial intelligence, AR, VR, you name it, facial recognition. So we're really investigating those technologies because we think they have, they could have a huge impact on our movement and really help us achieve life-saving. Right, right. And I think that we're starting, we have our fledgling data science program, we're using the Amazon Data Lake technology, Athena Glue, they were just telling me about data lake formation, which I just a few minutes ago emailed my data guy and said, start looking at data lake formation, you know? So I mean, we're really, really investing in the platform as a service. The other thing I see is that we're, animal welfare is sort of broken from a technology perspective and a data perspective in that we have no interoperability and we don't have the data available. So let's say you want to adopt a five-year-old animal.  So it's really starting to fix the foundation for the movement as a whole, not just best friends. So making sure that the veterinary data is there, all the data from the pet ecosystem is there. So we're investigating with AWS, they're actually coming to our sanctuary in a couple of months, we're going to do a workshop to figure out how we get, how we do this, how we really fix it so that we have interoperability between every shelter when an animal moves from shelter to rescue or whatever so that their data follows them wherever they go. So adopters are fully informed when adopting an animal. Because you're in a pretty interesting position because you're not with any one particular shelter. You kind of cross many, many boundaries. So you're in a good position to be that aggregator of that data. I don't know that we want to be the aggregator, but we want to lead the movement towards doing that. Just getting the technology players, the shelter management systems, the other people who play a role in technology for animal welfare, getting them in a room and talking and figuring out this problem is huge. And with a partner like Amazon, we feel it can be solved. Well Angie, thank you for taking a few minutes and sharing your story. Really, really enjoyed hearing it. All right, thank you so much. She's Angie. I'm Jeff. You're watching theCUBE. We're at AWS Imagine in Seattle. Thanks for watching. We'll see you next time.


Hi guys! What is up? So for today's video, I'm going to be doing a full face of black-owned makeup brands. A lot of people haven't done this on their channel. I wanted to do it as well. Now just a fair warning, a lot of the products I use were Fenty and Pat McGrath just because I have the most of those products. So for my base, it's completely Pat McGrath. Fenty. But then I do have a few other brands that I wanted to spice up this video with. I mentioned this in my live this past Sunday. But all AdSense earned from this video will be donated to the NAACP. I will put all of that information down below if you would like to provide an additional donation. I will have my PayPal and my Venmo down there for you as well. You can donate that way if you would like. This is my way of taking advantage of my platform and using it to support a good cause. It also costs you nothing. Just you simply watching this video is going to help with the donation. If you would like to watch the ads that also is going to add more money to the AdSense earned from this video. Another way that you can also support is to check out my live from last Sunday. So all of the AdSense from that will also be going towards my donation. And then I also had a lot of wonderful people also donate through my Venmo and PayPal last week in super chats as well. So if you were one of those, thank you very much. I do have those donations alive from last Sunday. It's split up into two videos because I had some technical issues. But even you going back to watch those is also going to help make the donation bigger. So anyways, if you would like to see how I got this look and see all of the wonderful black owned makeup brands that I use in this video. Make sure you keep on watching. I do plan on purchasing more. It's just because of the time and shipping and all of that. This is just what I happen to have already in my collection. Let's get into it. So we're gonna start off with our primer for my primer today. I'm using a good old Enti Beauty and I'm using the Soft Silk Pro Filter Hydrating Primer. It's been a while since I've used this and it's a nice primer. I do really enjoy it. I think it makes my skin feel nice and velvety. As you can see, I picked out my nails yesterday. So I'm going to do those later tonight. So hopefully next video, my nails will be looking a little bit better. But I really like this primer because it makes my skin feel very silky and smooth. It's not the most hydrating primer that I own in my collection. But it definitely smooths things out for sure. For foundation, I decided to keep the duo. So I'm going to use the Fenty Pro Filter Hydrating Longwear Foundation. I have mine in the shade 230. This foundation is very, very dewy. So if you don't like a dewy complexion, you might not like this. I would even argue that this is a little bit too dewy to the point where it can be a bit unflattering even on myself with dry skin. I do like it though. I feel it's a foundation that looks better in person than it does on camera. Like in real life, I always think my skin looks very nice and hydrated when I wear this. But when I wear it on camera, I feel like it looks a bit weird and greasy. So if I don't look as good on camera, just know that this is a foundation that's going to look better when you wear it out in person. I also find I don't really love this foundation when I layer too much of it on. But when I'm just wearing a light layer of it, I really enjoy it a lot.  This is the only black owned eyebrow product that I believe I own. So of course I had to pull this one out. Lately I've been going pretty light when it comes to filling in my brows. I just kind of redefine the arch up here because I have very sparse hairs on this arch. I'll extend my brow a little bit and then I'll do a little bit of filling in along the bottom just to clean everything up. And then a little bit of filling in the center just to make things blend together and the eyebrow look a little bit more seamless. That's really all I've been doing for eyebrows on the daily. And I remember back in the day when eyebrows were first starting to really come back in trend to where you had to fill them in. We would spend forever doing our brows and I'm so happy we're at the point where we don't need to do that anymore. Just lightly fill them in to make them look a little bit better. For concealer I actually decided to go with one of my favorite concealers of all time and that's from Pat McGrath Labs. I have a lot of Pat McGrath items in my collection as you guys know. So I'm gonna go in with LM9, that is my personal shade. Oh, so we do in-yard work now as soon as I start filming. Isn't that lovely? Anyways, this is like my favorite concealer of all time. I'm not the biggest fan of Fenty's concealer. The Pat McGrath concealer is one of my all time faves. Seriously, one of the best. Also just gonna run that on my eyelid as well. And before I go on with powder, I do wanna quickly put on a liquid base for highlighter. And I'm using the Dynessa Myricks Illuminating Veil. First of all, I love Dynessa Myricks as a makeup artist. She's so inspiring for me. When I was at the makeup show last year, she did a live demo and I was there and I love her. And while I was there, I purchased a few different Dynessa Myricks things. And this was one of them. This is the Illuminating Veil. I have mine in the shade Serenity. Now with this, it does have a little bit of glitteriness to this. I don't think all of hers does. She's sold out of a lot of colors, so this was the only color that I could get. So it does have a little bit of glitter in it, but it still is a beautiful formula. I'm just gonna put that right at the high point of my cheek. But do you guys see this? And her makeup line is also extremely underrated. If you ask me, she is, honestly, she's a glow queen. She creates the most dewy, wet-looking skin and all of her looks. Such a special makeup artist and such a special person. If you are looking to support a black-owned brand, that's the first brand personally that I would go for. You know, that's not one of the big Fenty or Pat McGrath. I personally also need to do some more shopping on her line. Don't get me wrong. But when it comes to supporting black-owned brands, she's one of the first brands that I would go to because she's such a sweet person and she's so inspiring. I don't know, I just, I love her so much. And if you don't follow her on Instagram, you need to. Her looks are incredible. I honestly really like to apply this on my eyelid as kind of an all-over glossy, highlighted look with a little bit of glitter. It's not my favorite as a liquid highlighter, but I did want to show you it and introduce her brand. Okay, so now we get to move back into a powder. I don't have another cream product, so I'm gonna use my Pat McGrath under eye blurring powder. One of my favorite powders of all time. Pat McGrath just comes out with products that are made for me, I swear. For bronzer today, I'm using my Fenty Beauty Shady Biz bronzer. This is one of my favorite bronzers of all time. It's such a good, smooth formula. She has so many different colors, you guys, for every skin tone, every undertone. It's incredible. And I just, I love the formula of the bronzer. I love the shade of this particular bronzer a lot. I feel like it complements my skin tone very well. It's just a banging bronzer. And that's all I have for Fenty. I swear, I know I just use so many Fenty products, but I just have a lot of them, okay? For blush, I absolutely had to use this. This is the Beauty Bakerie Cotton Candy Champagne palette. And this is a palette that I haven't talked about, but it's like one of those low-key favorites where I use it, but I just haven't gotten the chance to talk about it on my channel. And it's just really shimmery blush gliders. I'm obsessed with this, you guys. I love the finish. It adds to my cheek. I'm going to use a little bit of Sip, Sip, Hooray right here. Beauty Bakerie is definitely a huge up-and-coming brand. They are now in Ulta, and I personally do need to try some more of their products for sure. This is the only Beauty Bakerie product I have. I used to have an eyeshadow palette from them, but I wasn't too big of a fan of, so I did declutter that. But this palette is incredible, and it's mixing into the Denessa Myricks product. Literally, just so seamlessly. You guys see how beautiful my cheek looks? I'm just blending this blush lighter right up into that highlight. So Beauty Bakerie is definitely a brand that you guys have all probably heard of, but this is such an underrated palette. It is so amazing, you guys. And then, again, from Denessa Myricks. I have this in-light heaven scent powder, and you can kind of use this for whatever you want. Again, when I bought this, everything was sold out, so I kind of just had to go with what they had. This is one of those odd diamond powders where they're a little bit too light to work as a blush for me, but they're also a little bit too dark to work as a highlighter for me. So I'm going to use this as an all-over cheek color. So I don't need it, but I just wanted to share with you another Denessa Myricks product because I love her stuff. It's just so shimmery, so I'm going to use that as an in-between color to my blush and my highlighter. Like I said, didn't need to use this. Normally, what I use this powder for, though, is all over my eyelid for a simple, really shimmery, shiny lid. But now I'm really just using it because I wanted to show you it, not because I needed it, because now my cheek, my cheek's a little bit overly reflective now.  Okay, so I'm going to bring you into the eyes, and we are going to work on eyeshadow. And I had a couple eyeshadow palettes that I was considering playing with. I have some Juvia's Place, and then I also have some Ace Beauty. Ace Beauty, I actually didn't know this was a black-owned company, but they have the prettiest layout of palettes. They're a very affordable brand. I would say I do struggle a little bit with their formulation, but these two palettes that I have, Classical Paradise and Paradise Fallen, these are from their Paradise collection. The color stories of these are incredible. It just takes a little bit extra to work with the formula. I don't think I've used Juvia's Place palettes on my channel, so I'm going to. For a while, I wasn't too sure about Juvia's Place because she was commenting some weird things on Twitter to Jackie. I know that was a long time ago. As a company, they've been doing a lot of really great things for this movement that we have going on. You know, they were donating to charities and all that good stuff. And I just, I feel like using these palettes because I haven't used this one more than once. And this is just the Saharan by Juvia's. This is one of their older ones, but it has a really nice selection of colors. So I'm going to go ahead and do this eye off-camera and then we'll be back for this eye. So I decided to go relatively wearable today. So I'm going to start off with the shade Katzina. I apologize if I'm pronouncing these names wrong or anything, but this is going to be our transition color. Love that this shade is in here. We're just going to blend that out. And I'm also going to apply that to my lower lash line as well while we are at it. Just using a big fluffy brush. And then the next shade I'm going into is Jamila, which is a warm orange shade. And I'm going to apply that to the outer corner of my lid. And we're going to blend that a little bit into the middle of the crease. And then I'm also going to run this color all over the lower lash line. Now this is a step that I wish I hadn't have done, but I already did it on this eye. So we're going to do it. I'm taking some of Chad and I'm going to apply this to the outer corner.  The quality of these shadows are really good. Juvia's Place is a very affordable brand and they create really beautiful, vibrant palettes that show up so wonderfully on deep skin, which is kind of how I first heard of them was I watch a lot of channels of deeper skin tones so that I can learn what works on deeper skin tones and report it back to you guys. The first time I heard of Juvia's Place was from Black Women just saying these palettes are amazing. They're affordable and they're made for us. And then I really, really wanted to use this shade right here. This shade caught my eye instantly and that's kind of why I decided to do a more wearable look because I just, I loved this shimmery pink shade. Now the Juvia's Place shimmer formula, very, very creamy to a point where I find sometimes it can fade, but I think that just given the price and the amazing pigmentation that totally makes up for it, applied like butter, really gorgeous shade. And then on the outer half of the lid, I'm going to take this deeper cranberry shade. This is a beautiful palette. This is only the second time I've used it, I believe. Quality and pigmentation, really, really nice. The formula is reminiscent of Morphe shadows, like the older original 35 palettes because just the shimmer formula in particular, that's what it reminds me of. And then I'm going to take some of Lulu right here and I'm going to run this along my lower lash line. Again, another gorgeous like rose gold shade that's going to look stunning. And then I'm going to take a little bit of Eman. This has a little bit of a blue undertone to it, which is really cool if you want to apply this all over the lid with like an orange on the crease, but I'm just going to be basic and use it as my inner corner. So while they are finishing up mowing the yard, I'm going to do liner, lashes, and mascara. Quickly just want to shed out my Pat McGrath lads, finish on his mascara, my favorite mascara of all time. And I'll be back and we'll finish the lips. All right, guys, with liner and lashes, I'm obsessed with this simple pink and orange look. I think the colors are both wearable but also bright at the same time. Anyways, I want to move on to lips and I most definitely wanted to use my Dynastomyrix color fix. If you don't know what these are basically, they're like paint. You can use them for anything that you want. You can use them on the cheek. I like to use these on the eyes. I'll just put a little dot on my eyes and I'll blend it out with a blending brush and you have a really simple, easy look that's completely waterproof. And I also like to use them on the lips. So I'm going to use this one on the lips today. This is Coffee Cake. Now, when you use these on the lips, they can be a little bit drying. So just be prepared for that. Prepare your lips. But I love these. These are literally bulletproof. They will last all day. And I'm just doing a light wash. I'm not doing a really pigmented layer. And y'all, she has all types of colors, all types of finishes. She has metallic glitter glaze. You can use them as eyeliners. You can get a really colorful metallic one and use that for really intricate eye looks. Literally, the opportunities are endless with these. And I'm surprised these products aren't talked about more. They're amazing. I have four different colors and I love them. And if you love a good monochromatic look like me, lips, blush, and eyes use the same color. Beautiful. You do have to work fast with these though. Alright, guys, here we have it. This is my full face using just black-owned makeup brands. I absolutely love this look. This is the kind of look that I love wearing when I'm feeling extra spicy, but still feel comfortable outwearing. So definitely check out the brands that I mentioned. I know we've all heard of Fenty and Pat McGrath, but look into Ace Beauty. Denessa Myricks is kind of the star of this show. I really wanted to highlight what I had from her brand. I definitely plan on purchasing more from her brand and expanding my knowledge on her line. Also, I did enjoy my Juvia's place shadow that I played with. She has a lot more fun palettes in her line. And then this Beauty Bakery Blush Lighter Palette. So incredible, you guys. I absolutely love it. So thank you guys so much for watching this video. Remember, my Venmo and my PayPal are down below if you would like to donate through there. And all AdSense from this video will be going to the NAACP. Thank you guys so much for watching. And I will see you guys in the next one. Bye, guys. Have a good one.


What is up? Ladies and gentlemen, my name is Killer Keemstar. Some of you know who I am and some of you don't. I've been on YouTube for about five years. I've done many different things. I've built many different channels. A question I get from smaller YouTubers all the time is they ask me for advice. So I decided to make a series here on freedom, giving you some tips and tricks on how to grow your channel. Now because I come from gaming, I can only speak for gaming, but it might relate. So here's the number one thing. I'm giving you the most important thing first in this series. Now, you might walk away from this video saying, well, I knew that. Well, that's a no brainer. Everyone knows that, but we forget. And sometimes we don't focus our content around this idea. This first tip and trick is the center of your solar system.  This is gaming entertainment. This is gaming entertainment. This is the entertainment biz. So when you wake up in the morning and you're thinking about what kind of content you want to do, you need to ask yourself, am I entertaining? Am I entertaining? And sometimes we forget. I know it seems obvious, but sometimes we forget. We forget that we're entertaining people and we think, oh, we just need to make videos. You don't need to just make videos. You need to entertain. And if you're entertaining, the people that are watching your videos will share your videos. Now, if you want more tips and tricks from the Killa Keemstar, put a like on this video and ask me any question in the comments and we will respond. I hope you enjoyed yourself here on tips and tricks on growing your secrets. If you really look at yourself, you will be speechless. What happened to being doctors and teachers? What happened to being your brother's keeper? Nowadays kids won't worry about...


I think it's time to talk about how we can actually make reinforcement effective. Specifically, the very first thing that we want to worry about is actually setting a really easy early criteria for to earn reinforcers. So when you're first starting to reinforce a particular behavior or a new behavior, what you really, really want to focus on is making that initial response easy to obtain, easy to get. So for example, if I'm trying to learn to walk, I want to not have to walk very far or if I'm trying to learn how to navigate in a field, I don't want to have to navigate very far. I think in general, we just basically need to start off really simply and teach people that this particular, I don't know, contingency is going to be in place. And if we have this particular contingency in place, then we can, we got a place to start. We got something we can work from. So when we teach this initial response, when we reinforce this initial behavior, then we're going to be able to kind of jump start the process. So when you're first starting a treatment plan or program or even reinforcing yourself for self-change behavior, just make sure that first couple of responses that you're working on are super easy to obtain. That's all I'm after. That's all you got. That's really all you should worry about. Really easy. Make it easy. Why? Because easy teaches success. We're going to make it hard down the road. So one of the next things that we'd like to think about is actually making sure that you use high quality reinforcers of sufficient magnitude, right? Sorry about the weird voice. It just comes out and I don't have a choice. That was an awful matching logic. Anyway, so the point being that we need to identify what reinforcers are, right? So we're going to get into that in another video about preference assessments. But when you do find the preferences, when you do figure out what a person prefers as a reinforcer, then we're going to end up delivering those particular items that were most preferred as reinforcers. Then there's a bit of an issue with regard to the next section or subsection here. And that's about of sufficient magnitude. What does it mean to have a reinforcer of sufficient magnitude? I mean, some people could argue, well, as long as you can detect it, it's sufficient magnitude now or maybe not. Who knows, right? So let's back up a little bit and we're going to talk about what that preference assessment is. So that initial preference assessment. What kind of beer do you like, Ryan? Well, I like IPAs. I like some stouts. I don't like the pale ales too much, but you never know, right? So then we take the ones that I like the most, let's say an IPA, which probably isn't true, but it's worth a shot. And then we're going to make sure we deliver it in sufficient magnitude. If you're trying to reinforce me with an IPA, please do not make sure that you do it with just a drop or two. Make sure you do it with maybe a pint, right? Because that's going to be way better because just awesome. And definitely don't give me a K. The point is, is that you need to establish some function here with regard to, sorry, not function, you need to establish some control with regard to your delivery of your reinforcers. There's some other stuff to worry about, specifically habituation. We'll get to that at another time. So making reinforcers effective, one of the first things you, one of the other things that you need to think about, not the first thing, there's lots of first things you need to think about. It seems to be what I keep saying. Varying your reinforcers, there's a lot of reasons for this. There's even some arguments in the field. I'm going to jump into those arguments right now. So to make sure that you're establishing operations, remember those are types of motivating operations that establish the effectiveness of the reinforcers. To make sure those remain effective, you need to vary them, the reinforcer. You don't want someone to satiate, get full on something. Now, a lot of people in the field talk about satiation as the only thing that you're concerned about with regard to varying the reinforcers. And I think that's probably the least valuable. Let me say that again, varying the reinforcers is important, but I don't think it's for satiation reasons. I think it's for habituation reasons. And you need to go look at the McSweeney literature right now. That's Frances K. McSweeney at Washington State University, the work that she did over an entire career people. I don't know why it's not mentioned in all the textbooks. It's unbelievably accurate and an unbelievably clear analysis of habituation to reinforcers. So realize that people can habituate, realize people satiate, but that's probably not what's going on because they're not going to get drastically full on food over a 15 minutes ban or whatever. But they are going to habituate those reinforcers, change them up, change them off and make sure they're from that reinforcer preference assessment. Hopefully that the powerful reinforcers, hopefully they're of sufficient magnitude, but make sure you change them and keep them going. Always do something new. Still more stuff that we got to do to make reinforcement effective. Make sure you use direct contingencies. Make sure that that reinforcer is available upon the completion of the response. You absolutely need to make sure it's delivered. When you have, if you're using an indirect contingency, if you're using an indirect delivery of the reinforcer, you run into the risk of capturing maybe not the behavior you want. Yes, if there's too much delay, maybe you run into the risk of it not really being a reinforcer at all and not reinforcing the behavior. So make sure that you do deliver that reinforcer as soon as possible and make sure it's the real reinforcers. Sometimes I mean we use tokens, those are indirect reinforcers. Initially they can be direct. They become direct contingency reinforcers later on through pairing processes, but specifically those are the indirect reinforcers. So I need you to continue to think about when the behavior happens to deliver the reinforcer. When the behavior happens to deliver the reinforcer, it's just really important to do it that way. However, if you are going to have delay to reinforcement, then people will start to develop placeholders if you will. I remember a time way, way, way a long time ago when I was in basic training, we would sit in line with each other and just basically say the whole time, we're getting paid. We're getting paid. We're getting paid. It was boring. We're sitting there in line doing nothing. We're going, we're getting paid. We're getting paid. Why? Because we were bridging the gap to reinforcement through the use of indirect contingencies, if you will. So there was term, we were using those terms to hold the place of the reinforcer. The reinforcer was completion of the program, completion of basic training and also the paychecks that you'd get accordingly. All right. And we also want to make sure that we reinforce early on in a program or when you're teaching a new response, you want to make sure you basically reinforce every single response initially, right? So we're going to reinforce heavily, frequently. We're going to reinforce with quality reinforcers. We're going to make sure the direct contingencies. We're going to make sure the reinforcers of sufficient magnitude and we're going to capture that behavior as quickly as we can. So when we see the behavior, we're going to reinforce it, right? And then we're going to do it for every single time early on in the intervention program. Over time, you don't have to do it for everyone, right? Because you're thinking about the intermittent schedules. But when you're building a response, when you're training something new, you're really thinking about continuous schedules of reinforcement. So that continuous schedule is really important. It really locks that behavior in. And then you can start to fade out, sorry, not fade out, but thin those reinforcers. And by thinning those reinforcers, things are going to get better for you. You're going to make sure that the behavior maintains and you're going to help with generalization as well. Now, we also have to worry about contingent attention, right? So contingent attention, when you're engaging in the appropriate behavior, you want to make sure that you acknowledge that appropriate behavior. You want to make sure that you're attending to the behavior of the individual. And on top of, so when the appropriate response happens. So for example, right now, obviously I'm being recorded. So well done, cameraman. Well done. Thank you very much for recording. You're absolutely excellent with that particular skill set that you have. Your recording is amazing. You're nice and steady. You're avoiding trains. You're doing a great job. You haven't wiggled at all. You're prompting me appropriately by your stillness, right? So not only am I providing contingent attention, but I'm also providing very specific descriptive praise, right? So I'm telling you what the behavior is that you're engaging in that's earning you the reinforcers, that's earning you that contingent attention, right? So contingent attention, descriptive praise. And I can't really tell you how important the descriptive praise is. Be specific about the behavior that they did that earned the reinforcer. It's unbelievably important. And that kind of goes across the board. Even if it ends up not being a reinforcing scenario, that little piece can be super, super helpful in the future. And don't forget, you should gradually, and I mean gradually, increase that response to reinforcement delay. And I just, I just don't think there's anything else to add. And fine.  I'm supposed to give you an example of how to do that. You do it gradually, folks. You start out with behavior happens, you immediately reinforce, and then, and then the next time the behavior happens, wait just a little bit, right? So I don't know why I did that, but anyway, then you wait just the next time behavior happens, wait just a little bit more, and a little bit more, and a little bit more. And eventually the behavior happens and you get paid two weeks later, right? So you're just, you're just increasing that time from when you engage in the behavior to one that reinforcers are delivered. It's that simple. Some of you may have asked why we're recording from the middles of roads and the middles of train tracks. I can't actually answer that question for you. The reason is probably because over time, we've switched from contrived reinforcers with a cameraman telling me I'm doing a good job and you people telling me I'm doing a good job or telling me that I suck. In fact, if you tell me pretty much anything, it's probably a reinforcer because I know you're watching. To natural contingencies. In other words, effective reinforcement often involves making sure that you switch from that contrived to a natural contingency. You have to eventually get rid of you managing the plan. You have to program to get the behavior to be maintained without the behavior manager, if you will. You have to transfer the power from the behavior manager to the environment.  And one of the last things we got to talk about for making reinforcement effective is using response prompts. Now response prompts are not discriminative stimuli. They are additional antecedent stimuli that kind of just nudge the person along in order to engage in the appropriate response in order to earn the particular reinforcer. I feel like I might be maybe just, would you like me to go away from you? Is that the issue? All right. So thank you. So I see as an example, the wonderful cameraman was reminding me that I got a little too close to the camera. So like this, he's going to provide a response prompt as I get a little too close. Hey. Hey. Yes. See, that's not a discriminative stimulus. I would prefer if you stepped back, please. And thank you kindly. There we go. I feel like I'm going to step into a puddle of water soon. But anyway, who cares? That's what we do here at Psychor. Anything to make reinforcement effective. Have a good day. Cheerio, people. Bye-bye.


Anthro-Perdermic Bibliopagy was a practice used in the 18th and 19th century. This was the practice of using human skin to bind books. As morbid as this practice sounds to us today, this was an accepted practice back then. You see, a lot of people back in those times would actually consent to allowing their skin to be used to bind books once they had passed away. Although a more accepted person to use, was that of executed criminals. And one of the most famous occurrences of this practice was that of the skin used from the executed criminal William Burke. William Burke was hanged in Edinburgh, Scotland on the 28th of January in 1829. He had been found guilty of 16 murders. However, he did not act alone, although he was the only person to pay the price. But before we go any further, you know what to do. Please hit that subscribe button and give us a like. Again, thank you to all our patrons, including our producer Tiffany Monroe. If you would like to get in contact with Tiffany for her Reiki services, her email address is listed in the description box below. And if you too would like to help support the channel, we also have a link to our Patreon page as well down below. All right, let's get started back to our exploration of Scotland. Welcome to SOTaric Atlanta. My name is Bryce and today we're going to be talking about the murderous pair of Burke and Hare. I have said many times on this channel that I come from a family of medical doctors. My mother's family, the Bryce's, where I get my name, that's my mother's maiden name, have been doctors for multiple generations. My grandfather was a surgeon and because he was a surgeon in South Carolina, he was head hunted to come to Georgia to head up surgery in a clinic here in Georgia, hence why we ended up in Georgia. We even have medical ledgers and medical equipment that has been passed down through the generations. One of my favorite antique items at my mother's house is a ledger that was kept by one of my great grandfathers during the American Civil War where he was a doctor. My mother still has this ledger and you can see everything written down at it at all the procedures that he did during this time in the mid-1800s. Well of course to be a surgeon, you have to do a lot of work on cadavers or nowadays bodies that have been donated to science for kids, adults, and medical school to learn how to properly open a body and then close a body back up again. I would guess that most people who have had surgery would hope that their surgeon had the proper training before using these techniques on a living breathing person. Well in the early 1800s, Edinburgh, Scotland was one of the leading cities in Europe when it came to anatomical study. However, as the practice of medicine grew and the amount of students became interested in the study and the practice of surgery, these doctors, these professors of surgery, of medicine started to run out of bodies. Of course nowadays things are obviously a little different because people have the right to donate their body to science to be used for this purpose. However in the early 1800s the Scottish law had certain boundaries on what bodies could be used for this purpose. The only bodies that could be used was that of prisoners or of orphans or of suicide victims or the bodies of children who had been abandoned. Now because the legal restriction on the bodies that could be used was so tight, the demand for bodies grew. Now we know with supply and demand when you need something you don't have it, the price you're willing to pay to get it goes up. And so during this time the practice of grave robbing became big and in fact the grave robbers or body snatchers started to be called resurrection men which I think is kind of humorous because they would go into these cemeteries and pull up corpse dead bodies to then sell to these medical institutions. This of course became tricky legally because you see at this point it was illegal to disturb a grave or to steal items from a dead corpse. However the act of stealing the corpse wasn't a crime because it was believed by the law that the corpse didn't belong to anyone. It belongs to itself and since the person wasn't alive to speak up then there was a loophole here. Around this time the going rate for bodies consisted of around eight pounds during the summertime and around 10 pounds during the winter. Again this had to do a lot with the season and how long the body would stay fresh. In the summertime the body is going to you know disintegrate faster so therefore they got a lesser fee and in the winter the body could be preserved longer and so the fee was higher. Now because this business of resurrection men became quite an enterprise in Edinburgh during this time as again Edinburgh was the leading city for surgery for the study of surgery the residents of Edinburgh started to protest this practice around 1820. Of course it was horrifying for these residents to know that once they lost a loved one and buried a loved one the chances of their loved one being resurrected and sent to a medical school to be used as a cadaver was terrifying and so we almost see like this counter business happening where people are hiring guards to guard their loved ones graves at night. We're seeing people put slabs of rock in like kind of like concrete on top of graves as well so people can't dig up the bodies. We also see what became almost like a cage that people put over bodies as well to prevent these resurrection men from digging up their loved one. Well this whole fiasco regarding the murders of Burke and Hare revolved around this situation again the lack of cadavers except for Burke and Hare they didn't resurrect the dead they killed the living they weren't going to the graveyards they were luring people into their own houses. Both William Burke and William Hare were Irish men by birth. William Burke was born in 1792 again in Ireland he was one of two children and he came from a pretty well established middle class family. He ended up joining the British army as a teenager and while living in Ireland he got married and had two children. At some point William Burke had an argument with his father-in-law and ended up abandoning his wife and children moving to Scotland. Now nowadays that's pretty common for families to break apart but during this time period that was not super common so in my opinion this is probably the first sign that we have that there is something a little bit off with William Burke. Well when he moved to Scotland he took work on the Union Canal and this is how he met William Hare which we'll get to in a moment. He ended up meeting his second wife a woman named Helen McDougal. Now it is believed by many that Helen McDougal was a participant in the murders with Burke and Hare however because she was a woman I believe that that probably allowed her to get off the hook. Back in those time periods people had a little bit more of a problem persecuting women than they do today. Although this story does in my opinion resemble the story of Lebanese Fisher that I told a long time ago that took place in Charleston, South Carolina which I will put a link to that video down in the description box below because she was a female murderer who was convicted and executed here in the United States. But anyway back to Burke and Hare. Well William Burke and his new wife Helen McDougal left the Union Canal and moved to Edinburgh in 1827 where he worked as a cobbler. They also took in lodgers and this seems to be a common practice back in those days to take in lodgers. I don't I mean I imagine there were like ins and in keepers and stuff but I don't think in the 1800s there was like you know the Hyatt Hotel around the corner and for traveling workmen and salesmen they needed a reasonable room to rent for the night so it seems like this was something a lot of middle class people did just around the world in this time period. Now William Hare, William Burke's accomplice in all this, his big-time partner in all this, he's a little bit more mysterious. People think he was a little bit younger. They set his birth date anywhere between 1792 and 1804. Again William Burke was born in 1792 so I'm guessing that it was closer to the 1800s that William Hare was born. Now once again William Hare was also an Irishman. He was from London Dairy which is in Northern Ireland. Side note, if you all have not seen the show Dairy Girls which takes place in this town in the 90s you are missing out. That is a fantastic show but unlike William Burke it seems that William Hare moved to Scotland just to start a new life. He wasn't leaving anything behind. It didn't appear that he had a family that he had abandoned like William Burke. He came to Scotland to work on the Union Canal. That's where again he met William Burke and he was there for about seven years. He did have a wife of sorts who was a widow that he eventually kind of moved in with like shacked up with which back then would have been super scandalous. But nowadays that's pretty pretty normal. I mean my boyfriend and I lived together and we're not married. Now I couldn't find clear information on whether William Hare and his pseudo wife ever did get married or not or if they just referred to her as his wife just for the sake of understanding who she is in this whole fiasco. But nonetheless after seven years of working on the Union Canal William Hare and his lady friend moved to Edinburgh where his buddy William Burke and his second wife Helen McDougal were already living. Now William Hare and his lady friend started to also take in lodgers just like William Burke. William Hare also had a job working as a coal man's assistant and it is believed that it is possible that William Hare might have had some mental issues. He was extremely violent according to a lot of people and not super literate. Now when people say not super literate I usually don't really take that to mean much during this time because education wasn't granted to everybody. It didn't mean they were dumb. It just means they didn't have an opportunity to learn how to read and write but the way that it was spoken about with him it seemed like there was possibly something wrong and if he had been born today he would have been given some medical attention but that's just speculation on my part. Now everything really got started on November 29th in 1827 when a lodger who was lodging at William Hare and his lady friend's house passed away unexpectedly in the night. Apparently he had had a bit of a fever and when he died he died owing William Hare back rent for his room. Well William Hare didn't know what to do. Here you have this dead lodger in your house and he owes you money anyway so he did what any I guess panicked person would do and he called his buddy William Burke to come over to figure out how they were going to handle this situation. They knew that he was upset about the back payment. Here's this guy is dead.  Well William Burke and William Hare went and got a coffin for this lodger and what they ended up doing was filling the coffin up with tree stuff just anything to weigh it down. They locked the coffin up and they sent it on its way to be buried and then they decided to take the body to the local medical school to sell it as a cadaver. This would give William Hare the money that he was owed and give William Burke some extra money as well. Problem solved right? When they got to the medical school they ended up selling the body to a doctor named Dr. Robert Knox. Dr. Robert Knox was a pretty big deal in the medical industry. He became a doctor in 1814 and he ended up serving as a doctor for the British army and in 1825 Dr. Robert Knox joined the Royal College of Surgeons of Edinburgh where he did dissections on cadavers twice a day to about 400 pupils. This dude was in desperate need of bodies. When Burke and Hare sold Robert Knox their first cadaver Robert Knox asked them no questions and gave them seven pounds for the fresh body. Seeing how quick and easy it was for them to score this money this opened the floodgates to Burke and Hare now taking the lives of innocent people in order to make extra cash. Again the first person died of natural causes but the 16 people to follow did not die of natural causes. Some of them were lodgers in their houses. Some of them were cleaning ladies. Some of them were people that just were walking by and got lured into their house with the promise of whiskey. Again it is believed by many people that their wife and their lady friend had something to do with this too because it was happening so frequently. All these murders took place in the space of 10 months so that was one to two murders per month and of course they were always selling their cadavers to Dr Robert Knox who of course was grateful to receive the bodies for his classes. Again he never questioned where these men were getting these fresh human beings. Although people do suspect that Robert Knox probably had some idea that these men were murdering people because of the case of James Wilson. Now at that times James was called Daft James by the town folk. He was a little bit slow and he walked with a limp. Everybody in the town knew who he was and unfortunately James Wilson or Daft James became one of Burke and Hare's victims. He was pretty easy to lure into their houses on the promise of whiskey. Now when James Wilson was brought to Dr Robert Knox as a cadaver Robert Knox recognized him and he was afraid that his students would also recognize who this guy was as well and would potentially freak out and panic.  I don't really know how these guys are getting these bodies but I can suspect they might be murdering them but I'm not gonna say anything because I don't want to get rid of a good thing. I'm receiving bodies. I can do my job and these men are getting paid out as well. So once Dr Robert Knox got James Wilson's body he proceeded to cut his head off and his hands and feet off so his students would not recognize him. Now Burke and Hare's undoing came on the 31st of October in 1828 Halloween with their final victim. Their final victim was a woman by the name of Margaret Daughtry and it was other lodgers at Burke's house that identified the body. They knew something strange was going on and they suspected that the body had been under the bed and had been murdered and they actually went to Dr Robert Knox's classroom to identify the body as Margaret. Well the police immediately interviewed Dr Robert Knox. After all it was his classroom that held the body. Dr Robert Knox at this point claimed that he assumed that Burke and Hare were hanging outside of all these different lodgers houses just waiting for people to die. That's a lot of people dying just randomly at different lodgers houses and willingly giving these bodies up to William and Burke to sell to the medical school. So I don't believe that for one second but back in the 1800s of course this was a respectable doctor and his word was as good as gold. We also did not have forensic evidence like we do today and of course later on William Burke himself would go ahead and clear Dr Robert Knox of any wrongdoing in a signed statement. At this point William Burke and William Hare and their ladies were the prime suspects of these murders but again as I said with Dr Robert Knox we didn't have the forensic equipment that we have today. A lot of what we had was evidence was testimony from witnesses and obvious evidence left over at the house like blood or whatever. Now because most of these victims were suffocated there was obviously no blood in the house at all and so they relied on the chance that these two men would potentially turn on each other. Well they brought William Hare in and they convinced William Hare to turn King's evidence. That sounds really weird to say to turn King's evidence because here in the United States we say to turn states evidence but I guess yeah because England and Scotland is a monarchy then it's going to be to turn the King's evidence or turn the Queen's evidence. They told William Hare that if he were to turn King's evidence he and his wife or his widowed lady friend would walk away no scratches total immunity and so he agreed and he told them everything. Penning everything on William Burke and his wife Helen McDougal. Well both Helen McDougal and William Burke were arrested for the crimes. Now the trial started at 10 a.m. on December 24th of 1828. We wouldn't do that today I think we you know Christmas is a government holiday so there would be no trials on these days but as it was back in that time they started their trial on Christmas Eve. This story was so sensational that by 9 a.m. one hour before the trial was set to begin the courthouse was full of spectators. Not only that but about 300 people were waiting outside of the courtroom to get the details the juicy gory details of these murderers. Now because of the sensation of the case the trial ran all night and into the next day they did not allow for breaks or to stop they just kept going and at the end of it William Burke was found guilty and he was sentenced to hang. His wife on the other hand was pronounced innocent. Now both of the women William Burke's wife and William Hare's lady friend or wife we're not totally sure both left Edinburgh and they had some problem with the public of course this was the age of newspapers and of course this was a very sensational trial so everybody knew who they were. Now they had to go outside of the city to start new lives where we lose track of what happened to them. But again on the 28th of January 1829 William Burke was hanged in front of 25,000 people. His body then was sent to the medical school to be dissected as a cadaver. His skeleton is still available for people to see. The skeleton of William Burke is located at the Anatomical Museum of Edinburgh Medical School so if you're in Edinburgh go see old William Burke skeleton and of course as I mentioned in the beginning his skin was used to create a wallet.  Now the interesting thing William Hare was held in prison until the 5th of February before he was released. They wanted to make sure that when he was released he would be safe and he wouldn't be like pommeled to death by the people of Edinburgh although he did have some difficulty and it is believed he made his way down into England to start a new life but again we lose track of William Hare as well. So what do you guys think? Have you been to see William Burke's skeleton? Have you seen the wallet of William Burke's skin? What do you think of the murders? Was this the act of two psychopaths or were they like totally just desperate for money? What's going on here? They did say that William Burke had to drink a lot and take a lot of opium to handle murdering these people so that tells me there was probably some sort of empathy and compassion and awareness within him and maybe the drinking and the drugs made him even more psychotic. I don't know. You let me know your opinions and thoughts down in the comment section below. And once again I will be putting the link to Levenia Fisher's story too for those who have not seen Levenia Fisher's story. It's a lot like in my opinion a lot like William and Hare's story. It was her and her husband though that were charged with murdering lodgers here in the United States in the late 1700s. All right guys thank you again for sitting through another story. If you have any awesome Christmas traditions that you want to share next week on this channel please email me those at esotericatlanta.com and put in the subject line Christmas. Especially if you have any like Christmas treats or goodies that you want to share that I can make and present on this channel please send those to me. Once again we don't eat meat so make sure any recipes are non-meat recipes and tell us a little bit about your tradition and your culture and your country and we will make some fun videos next week to celebrate the holiday season. All right thank you again to Todd Broderick for helping me put this video together and to Josh for our opening song if you would like to purchase the opening song again that can be found in the description box below. All right guys I hope you have a wonderful Friday and a fantastic weekend. I will see you all again on Monday. Bye!