I'm First Lieutenant Opposite Mujaian. I am an engineer officer. I love my job, and the army allows me to continue to pursue what I love doing. I grew up on Camp Chesedah near Camp Red Horse in Luzpao because I grew up in a Thai military base. I was inspired by Cobra Gold throughout my childhood. My first foreign meal was an AMRE that was given to me by an American soldier. Growing up wasn't easy. A lot of things was taken away from me and I didn't have much to begin with. But Cobra Gold left such an impression on me. It allowed me to dream and achieve more. Cobra Gold allows us to train side by side with our regional partners and enhances our 190 years long-standing relationship with the Kingdom of Thailand and the Thai people. Now, after over 40 generations of Cobra Gold, participating nations continue to share a commitment to preserve a peaceful, prosperous and secure Indo-Pacific region.


So check this out here at the Junior Tech, and you have a whole bunch of devices right here. They're all ARM devices. Yeah, they're all ARM devices, definitely. We've shown some innovation here. I've already told you a little about the Junior Tech before, why we are here at the TV Connect show of 2014. We show and work with our customers here by invitation to come here, because it's all about customization. And the philosophy of good reliable products. Customization, because every customer needs to have their special solution in hardware and software designs. This kind of solution can be a simple quad core design we're just launching already in CAS and showed with you. And there we can do 4K decoding natively, playing everything around. Quad, quad, octa. Octa core designs, yes. So 4 plus 4 is 8. Yeah. Wow. Octa GPU, yeah. We're doing real quad cores. And it's real 4.4 also. It's real 4.2. So 4, 4, 4, 4, 8. So many 4s, right? Yeah. So you can enforce it. Yeah, that's definitely so. So this is the biggest innovation, high demand on it, yeah. Because we're delivering the real quad core with the Mali 450 GPU with the high megahertz. And this is quite good quad core technology. This is the best ARM Cortex A9 on the market. Actually that's the reference design, even for ARM themselves. They're showing it already at their booth and also at CS. Our designs is the reference designs. And here's some nice new shapes, new forms for different solutions. Yeah, actually this is the kind of thing on the market demand. A lot of customers ask for this. We already integrated some kind of Chromecast technology inside of this. For sure they all support this kind of solutions. They are all ARM based. But this is a device, a special device for this kind of Chromecast solutions. So you can cast with every device, with every device to this device with this HDMI connected to any TV by wireless. So it's not running Android this way, right? Not running Android. And which is the CPU in here? It's an ARM core. It's a signal core. No need for more. You just plug it in. You have a Windows PC, just connect to it and mirror it. You have an Android. You have an iOS solution. Are you already selling this one? Just getting into mass production by next month, right? And this one looks really cool. Can you focus on here? There's two USB hosts right here. HDMI and microSD, Ethernet and another HDMI. So we have dual HDMI. Yeah, actually dual HDMI. Actually, it's HDMI loop through. What we have here for certain kind of ARM based and AMlogic based setup box and OTT solutions, you put in a very small and tiny form factor. So you can make HDMI in and HDMI out. So the idea behind that is to have an overlay of the existing box and use it for it. But does it work? It works perfectly. It works perfectly. That's been going on for like how long already? More than a year or? More than a year we worked on that part. And now really we control one box with the other one. It gives you the seamless integration of your existing installed based of setup box or digital receiver including IPTV solutions. So this runs Android on top of whatever. Is that it? Is it Android? This is Android running Android 4.2. Like an overlaid version, like overlaid UI. Yes. And transparent. Transparent, yeah. But I guess that's very special. And so this UI, is it being improved or how much things are being added? Every customer, you know when we are on ODIM. Every customer has their own ideas. For sure it's also for B2B digital science hospitality solutions, but also for any kind of solutions you might have for OTT. You know, you have an installed base of digital receivers out in the market. You don't want to replace that totally. Then this device is the right thing. You just plug it in. No need to switch on the TV between the HDMI inputs. Just have one solution and one HDMI in at the TV. So the user experience must seamlessly. It does RF breamer also? Yeah, sure. To change the channels on the other box? Yes. For sure. Directly. So how popular is this solution? I just started, but the demand is pretty high. And it gives really a seamless experience by a universal player solution. You know, you have your playlist, like your program list, and this is playlist. You can seamlessly switch between IPTV channels and classical DBBT or DBBS or DBVC channels or digital channels for us and back. You can have your really entertainment on demand, what it's necessary to do so. And here is the DTV? This is a DTV, yes. It's a DBBT2 channel. There was a previous one? Yeah, we have got a previous one. We already still have it. I'm still selling it for DBBT1. And this is for DBBT2. So what's the difference? The big difference is DBBT2 gives you more about certain kind of media takes and HPBTV solutions also for video on demand channels directly by Terrestrial Hood TV. There's video on demand over Terrestrial? Yeah, definitely. In which country has this support? Indonesia, Malaysia, Thailand. Is it coming to Europe? Yeah, there are some plans. It's coming to Europe, definitely. To France, UK. But it needs to be a little bit bigger for that support? No, no, no. It needs to be a little bigger. Do you remember the last one was very small? So the last one I guess could be a gigantic success. The biggest for Genetic ever? I'd say it's pretty good, so pretty fair. So we expected a high demand, but it's working quite well. It could be awesome for the World Cup. The football, people can add support for DTV to any Android device with USB on the go. Definitely. Any Android device. Any Android device. It's fully supported by that. And you just add a little dongle? Yeah, that's it. Cool. And the application is also developed by us. Is this a new box? This is a new box. There's more industry design we go for here. We have a detachable antenna. So you know, certain kind of use cases and also business and ecosystem needs a certain kind of solutions. So therefore we have analog out, we have power and we have embedded LAN and a detachable antenna. Some people need even to extend this to make this even better. And then on customer demand, they asked really for this, the front access to USB on a vertical base leaves enough room in between both of them. And the antenna is a standard one which you can really extend with a bigger one. It's quite good. So what you're talking about here at this conference, for example, is that you're the best ODM for the set-up box market. Yeah, for OTT markets, for OTT over the top market. Why it's so? We have a certain kind of catalog of services around our devices and all our designs. This catalog encloses definitely software customization and hardware customization. We're working with dedicated teams for our customers, always a product manager, always a project manager, and always a key account from the salesman who takes responsibility of customers' needs and demands. So has Giniotech always been ODM? Yes. It's always been customizing for a customer what they want based on reference designs, but then exactly what they want they can get. Yeah, that was always so. It was always a company philosophy, but it comes to a much higher level now because doing Android customizations, integration of middleware and other DRM systems and other ecosystems needs dedicated people on the software application development side and also on the firmware side from the Android product. Not everybody wants to have the same thing as the other ones. So every customer has their own needs and demands and requirements. So you have a growing team of engineers, optimizing specialists and the designer, the hardware designer. Yeah, we have dedicated and grown teams. So looking for new people, yeah? Ancient Zen. Yeah, ancient Zen. We need talented people to help us on the development side and also on design stages. And you work extremely closely with Amlogic so you get all the special features they have which other SSC might not? I wouldn't say they might not get it. It might be we get it earlier because we are a development partner on the highest level and highest stages. So it's not on the A level, it's on the C level, really on the ground level. We're working very closely with these companies so it's very necessary to work and to engage them. Because without that, this kind of real quad core solution with Octa Core GPU will never happen come around. This is not a 4K, but everybody is going to get a 4K soon and they could potentially give you a lot of work in the near future.  We have customers in the U.S. We're working with supply chain management and also in the retail market to display good UHD pictures or UHD TVs. And you know what kind of players are powering this displays, this one. You're the one doing it. You're the one supporting 4K. That's cool. Alright, so thanks for the update. Thanks for the update. Lots of things happening. So I hear also the quad core HDMI stick. This is the final one. That's the final one. We talked about our TS. Now we're really in mass production since this week. Pilot Run is done. Yeah, and there you have definitely a full new thermal design inside. It's also based on the AM Logic S802. It also has the Octa Core GPU inside and the quad core GPU and it runs almost perfectly. The thermal design gives you really a cool feeling. It's full performance. It's 4K decoding. What is this hole here? This actually is for reset. Reset the factory reset. That's cool. And here is something. This is from the molding. Molding. No function. No function. Then we have power for USB. But can be split off. And also for external storage. All right. So you have dual band Wi-Fi here support. Yeah, and Bluetooth 4.0. Dual band Wi-Fi 24. Yeah, Bluetooth LE. So this can be kind of like a base station for Bluetooth LE in the smart home. It's a game station actually from the power and the performance. It's a game. It's a video on demand. It's the smallest OTT box in town at TV Connect here. Smallest OTT box. And what's called a GPU, a core GPU. So this is a X-Box and PlayStation killer in a stick. Yeah. From the price performance ratio it can kill everything that is in the market. Is it shipping? Shipping. Cool.


I feel like everybody forgot about the new Demon Slayer game, which is a shame because they have been releasing some of the highest quality DLC characters I have ever seen. That's why today I'm hopping to some online rate badges just to see the full extent of what these characters can do. Hopefully they're busted because I haven't played in a while and I might need to carry. Damn, look at how crazy this character looks. They captured his craziness a little too good, I think. Damn, Tanjiro is mad for what?  But I'm not playing around today. No. Oh, I'm fighting with the Hinokami the whole time. Look at these combos. He's got to learn to block, but his guard's already looking too low. It's broken. This character's crazy. I'm already in love with this character. I think it might just be the effect. Oh, look at that. That sky attack was done. Did you see for the assist? Kind of locked him down a little bit. Damn, I kind of got trashed. Oh, we both did guard skills. Clear skies, just my... Wait, old Tanjiro's ultimate is just this guy's blocking the skill. What? That was cheap. I forgot in this game when assist hit you, you can still get hit by grabs. I want to see my ultimate so bad. I want to see my ultimate so bad and this guy's looking perfectly in ultimate range. Let me see it. Let me see what it looks like. Oh, I'm a menace. I'm a menace. This game is nuts. That was crazy good luck, man. Wait, I just realized the stage is like messed up too. Did they change the stage just for my character? They really tried hard with this game. Maybe I'm crazy. I'm crazy on that one. I just... I think the character's so good that I kind of got gas lit. I also want to see what my boost is like really bad. I want to... If I'm going to boost, I want to do double burst.  It might not be what I need to do to win the game, but it's what I need to... Grab! Oh! Woohoo!  Oh, I had him dead to rights too. Oh! Oh, he's throwing. I could just win with an ultimate right now, but I said I wanted to burst. No, I'm not going to throw. I'm not going to throw. I'm not going to throw. I'm going to win. I want to win the game. So I'm going to win the game. You know, Kami Kagura... I don't lose. He thought he could jump away. The range is too good. Oh, that still hit me. That was crazy. The pros are if I lose this match, I can still do my burst. But I don't know if I want to lose. I don't think I want to. I think I'm going to play out. Oh! Clear blue sky just hit for no reason. Clear blue sky! Oh, that moves crazy. So I'm just going to you... I'm just going to spam it. I'm just going to spam that move then. Nuts. Tan's ready to be crying over there. I really like that animation though. All right, rematch. This time I have a plan. I'm going to... I will get the burst. I want it so bad. It has to look crazy, right? Hopefully he does the pose where he puts the sword over his back. We all know the one I'm talking about. Clear blue sky. Tanjiro is just reporting the weather at this point. So he's kind of going to... This character, the fireworks are crazy. The fireworks are crazy. Oh, the guard skill! Damn, the guard skill, that's a lot of damage. We do have one escape left though. Oh, get out of there. He's wide open. I could win right now with the ultimate, but I'm not going to do it. I promised myself I wouldn't do it. I promised myself I wouldn't do it. Dodge it! I couldn't dodge the grab. Just know that I... Oh, I need the boost. I couldn't do it. I couldn't do it to myself. I wasn't going to lose another bar. I was not going to lose another bar. I'm going in. No, no. Stand back, Enes. Stand back. Oh, I missed.  A perfect time to call in for the assist. I just dropped the combo. Minimal damage there. Minimal damage there. Damn, that assist is so powerful with the grab mechanic in this game. You just slide in and grab.  I can't die here though. Oh, every ounce of strength! Do I get the mark? Oh my God! Well, that was every ounce of strength. Well, he really got every ounce of strength out of him there. It's 1-1 now. Start skill. Into the grab?  Here, blue sky. Nope. Convert back. I don't escape here. I don't escape. I don't escape because we know our time is coming. All right, we win this. No! He tried to grab me again. What? He's with this guy. Grab is so fast. All right, we have to get an ultimate here. We have to hit a raw ultimate. Oh, and so we just do it then. Combine the breathing style. Jesus. That was a lot of damage. All right, now he has three bars for his ultimate, but as long as we don't get hit raw, like it really is not a problem.  No, he's a third. He bursted. He's waiting for the third.  Damn. All right, now he's going to serve for sure. He just used all his bar. There it is. There it is. He got all of his bar back. He's coming for my guard. He's coming. He's going to win the match. We already know he's going to win the match. What's important is that we fight back. Well, that's what a Hashira does, I suppose. Now we got one bar. Okay. So we're even. We're even. We actually have a little bit of a meter advantage. Look at how fast he's trying to use these moves. He wants priority so bad. He's just spamming the guard move, which is smart. He's just using it for his priorities, and then he surges again. High back. High back. I need to be able to get the first. I want surge. If I get surged, I think I win. But I need to make it there first. We need to make it to surge. Whoa, what was that? I just wanted to win so bad. Tanjiro just did it for me. No, you lose now. You lose. You did the guard skill, and now you lose for it. Let's go. Easy. That was clean. That was clean. I'll take it. You know what? You know, I wish I could have got it 3-0, but I'll take 3-2. I will take 3-2. All right, dashing. No. Well, that was a mistake. There are so many fireworks on the screen. I was just trying to get my commuffin. Oops, I missed. Oops, I missed. I missed. That was unfortunate. That was unfortunate. I get back out there. We're just trying to spam on offense. Okay, I've really forgotten how to play the game. We just won that last match, and I completely forgot what the strategy we implemented to win against this. We just got to be more careful, basically. Damn, that is safe. So when this character, perfect box, is that just what happened? All right, he doesn't have any skill for his guard one. Perfect. Perfect spacing. He was just mashing. We took advantage of it. Now we get to win. But we probably don't win off this, but we'll take it. Either way, it's good damage. Oh, no. Oh, no. Oh, no. Oh, no. Does that need to help me? You know what? Actually, why am I still playing Tondra? We've seen everything there is to see for Tondra. I need to see what Godspeed has in store for me. I still haven't even seen this ultimate. Now that I'm thinking, what was I waiting for for real? Oh, I should get grabbed. Ow. Oh, my God. This character is crazy. Maybe if I hit a level 2 Raw, we win. It doesn't look like it's going to be most likely to happen. Oh, we hit it. Godspeed? No way. That was crazy. He's going to grab me. That was nuts. That was actually nuts. This character is sick. Armor. Oh, my God. My God. Damn. He broke it in one combo. I guess I just hold this. I don't even know what to do about that. Sit down. Sit down. That's what I want to see. The armor skill again. Okay. He's adding that into the gameplay. He's adding that into the gameplay. Good enough. The assist trading with him was just what I needed. An opening. I'm going to go for the thunder clap and flash. Godspeed mode. Oh, we barely got out of there. He blocked it. It has to be. Okay. I just got out of there. Damn. Leave me alone, Tengen. He chased me down. Bro is fast. Oh, it's not going to break our guard. Okay. Now he punished. Okay. He added one more step to his game plan, but we can still get around that pretty easy. Go ahead. Sit down for me. You need to sit down right here for me, sir. Oh, he just grabbed me. Ow. My guard broke again. Damn. Those skills are just crazy looking. Don't, Tengen, can you please like just leave me alone for one second? I'm trying to clutch up and win this match. Nice. Nice. Assist call was worth it there. We just bursted him down a little quicker. And now we're close to being able to surge. I feel like if we surge with Godspeed, surely they just made that broken. Like, surely they didn't actually think about it and they just made it broken. That's going to be my hope anyway. It's not happening just yet, but we can keep playing. No, I'm not going to surge just yet. I want to be on the back flip when I surge. Okay, time to surge. It's time. Okay, I'm doing it. Damn, that looked- No shot. That was so clean looking. This game is beautiful. This game needs to be more popular. That was nuts. And I'm still crying. Damn. Do you think it's- He thinks it's going to be a mirror match, but I'm not leading with my actual man. That's the thing. He thinks I'm playing time- Damn, this is a crazy look at stage two. Now we're even, Steve. Now we're even. All right, he's got to switch out surely, right? He doesn't want to start the game with his combo damage. He doesn't want the combo damage. He doesn't want the combo damage. Sure, he- Yeah, okay, he's got to run this. He didn't want the combo damage. I can't blame him for that. You don't want the combo damage. You don't- Oh, blue sky? Oh, he perfect guarded. I can't believe Tanjiro gets his own unique animation for what he perfect guards. And the damage is not- Or at least the combo timer is the different- No way. No shot! I should've dodged. Surely it's scaled though.  Like this stage is cr- I don't know why this game is looking extra crispy to me right now. He didn't die still. Tanjiro took that one personally.  I got him. Lead? We're going to start with the lead. He's already switching out. I'm going to rush it. I'm going to rush it so bad. We're going to just surge and get this win. No, no, no. We'll go to the next match and get it. I missed it. I missed the parry. I thought the parry would be the game- I was actually so sure the parry would be the game- I dashed too late. Usually I don't like to dash at all after that. Okay, wait. Do I have to surge? I'm surged. No, no. I'll save a bar. Yep, yep. I was right to save a bar. I was right to save a bar. Now we just get to go crazy in the next round. I'm going crazy in the next round. Tanjiro, please tell me you're here. I dashed so late. No, no, no, no, no. Don't ultimate. No! I threw! I threw! I still ended up losing a bar for that. Yep, he's got to get out of there. Oh, he was right on me that time. Usually he waits a little bit. Usually he waits a little bit. This time he's all over me. I think- No, no, no. That was a combo. Oh, I don't know. I don't want to go down in rounds. Hopefully we can get the two bars and I can clutch up and win this thing. I'm at two bars. I need to- I need to- I need to- I need to- I need to- Okay. Well, uh, we're going into the next round of round down, which means I don't want to use meter. I just have to win. This is not good. This is a very not good situation. If I'm being honest, this is what we like to call not very good. He's spinning. Oh no, his confidence is at an all-time high. Okay. Can we get the opener? He's actually perfect guarded. He's perfect guarded, but he can't do it twice. He's not that nice.  Why- I dropped the combo, but it worked out resets.  I'm that guy. You got saved? There it is. We backed up just for that. Oh, it still got me looking goofy though. What is that combo? No, no, no, no, no. This can't be happening. This can't be happening. Do I surge? Just guarantee I don't lose. No, no, we just win. Ooh, had me looking scared there for a second. Had me looking scared for a second, but I brought out the Godspeed. Clutch up. Three bars. We have to win. Now, do I do it with a raw level three? That would be none. Yeah, why not? We might as well try, right? Oh, that would have been none. That would have been the game-ender right there, probably. Okay, save myself. Save myself. Save myself. Okay. Godspeed. Oh my goodness. Game over. Game over. We take those. Oh, I'd be crying through over a match well fought. Damage. Well, yeah. I'm still alive. That was nuts. S rank. I don't even know about that. I just kind of did some damage, but I'll take S rank. Godspeed Zenith'suse, probably my favorite character in this game.


You're listening to the ECB podcast, bringing you insights into the world of economics and central banking. My name is Katie Ranger. The ECB's Governing Council has just taken the latest decisions on monetary policy. It's Thursday, 27 October 2022, and here is President Christine Lagarde. The Governing Council decided today to raise the three key ECB interest rates by 75 basis points. With this third major policy rate increase in a row, we have made substantial progress in withdrawing monetary policy accommodation. We took today's decision and expect to raise interest rates further to ensure the timely return of inflation to our 2% medium-term inflation target following our meeting-by-meeting approach. Inflation remains far too high and will stay above our target for an extended period. In September, euro area inflation reached 9.9%. In recent months, soaring energy and food prices, supply bottlenecks and the post-pandemic recovery in demand have led to a broadening of price pressures and an increase in inflation. Our monetary policy is aimed at reducing support for demand and guarding against the risk of a persistent upward shift in inflation expectations. The Governing Council also decided to change the terms and conditions of the third series of targeted long-term refinancing operations known as TELTRO3. During the acute period of the pandemic, this instrument played a key role in countering downside risks to price stability. Today, in view of the unexpected and extraordinary rise in inflation, it needs to be recalibrated to ensure that it is consistent with the broader monetary policy normalisation process and to reinforce the transmission of our policy rate increases to bank lending conditions. We therefore decided to adjust the interest rates applicable to TELTRO3 from November 23, 2022 and to offer banks additional voluntary early repayment dates. Finally, in order to align the remuneration of minimum reserves held by credit institutions with the euro system more closely with market conditions, we decided to set the remuneration of minimum reserves at the ECB deposit facility rate. The decisions set out – the decisions that we took today are set out in a press release that is available on our website. The details of the changes to the TELTRO3 terms and conditions are described in a separate press release to be published at 3.45 continental European time. Another technical press release detailing the change to the remuneration of minimum reserves will also be published at the same time. I will now outline in more detail how we see the economy and inflation developing and will then explain our assessment of financial and monetary conditions. Economic activity in the euro area is likely to have slowed significantly in the third quarter of the year, and we expect a further weakening in the remainder of this year and the beginning of next year. By reducing people's real income and pushing up costs for firms, high inflation continues to dampen spending and production. Severe disruptions in the supply of gas have worsened the situation further, and both consumer and business confidence have fallen rapidly, which is also weighing on the economy. Demand for services is slowing after a strong performance in previous quarters when those sectors most affected by the pandemic-related restrictions reopened, and survey-based indicators for new orders in the manufacturing sector are falling. Moreover, global economic activity is growing more slowly in the context of persistent geopolitical uncertainty, especially owing to Russia's unjustified war against Ukraine and tighter financing conditions. Worsening terms of trade, as the prices paid for imports rise faster than those received for exports, are weighing on incomes in the euro area. The labour market continued to perform well in the third quarter, and the unemployment rate remained at the historically low level of 6.6% in August. While short-term indicators suggest that jobs were still being created in the third quarter, the weakening of the economy could lead to a somewhat higher unemployment in the future. To limit the risk of fueling inflation, fiscal support measures to shield the economy from the impact of high energy prices should be temporary and targeted at the most vulnerable. Policymakers should provide incentives to lower energy consumption and bolster energy supply. At the same time, governments should pursue fiscal policies that show they are committed to gradually bringing down high public debt ratios. Structural policies should be designed to increase the euro area's growth potential and supply capacity, and to boost its resilience, thereby contributing to a reduction in medium-term price pressures. The swift implementation of the investment and structural reform plans under the next generation EU programme will make an important contribution to these objectives. Inflation rose to 9.9% in September, reflecting further increases in all components. Energy price inflation at 40.7% remained the main driver of overall inflation, with an increasing contribution from gas and electricity prices. Food price inflation also rose further to 11.8%, as high input costs made food production more expensive. Supply bottlenecks are gradually easing, though their lagged impact is still contributing to inflation. The impact of pent-up demand while weakening is still driving up prices in the services sector. The depreciation of the euro has added to the build-up of inflationary pressures. Price pressures are evident in more and more sectors, in part owing to the impact of high energy costs feeding through to the whole economy. Measures of underlying inflation have thus remained at elevated levels. Among those measures, inflation excluding energy and food rose further to 4.8% in September. Strong labour markets are likely to support higher wages, as is some catch-up in wages to compensate for higher inflation. Incoming wage data and recent wage agreements indicate that the growth of wages may be picking up. Most measures of longer-term inflation expectations currently stand at around 2%, although further above-market revisions to some indicators weren't continued monitoring. The incoming data confirm that risks to the economic growth outlook are clearly on the downside, especially in the near term. A long-lasting war in Ukraine remains a significant risk. Confidence could deteriorate further and supply-side constraints could worsen again. Energy and food costs could also remain persistently higher than expected. A weakening world economy could be an additional drag-on growth in the euro area. The risks to the inflation outlook are primarily on the upside. The major risk in the short term is a further rise in retail energy prices. Over the medium term, inflation may turn up to be higher than expected. If there are increases in the prices of energy and food commodities, and a stronger pass-through to consumer prices, a persistent worsening of the production capacity of the euro area economy, a persistent rise in inflation expectations above our target, or higher than anticipated wage rises. By contrast, a decline in energy costs and a further weakening of demand would lower price pressures. Bank funding costs are increasing in response to the rise in market interest rates. Borrowing has also become more expensive for firms and households. Bank lending to firms remains robust, as they need to finance high production costs and build-up inventories. At the same time, demand for loans to finance investment has continued to decline. Lending to households is moderating, as credit standards have tightened, and demand for loans has decreased in the context of rising interest rates and low consumer confidence. Our most recent bank lending survey reports that credit standards tightened for all loan categories in the third quarter of the year, as banks are becoming more concerned about the deteriorating outlook for the economy and the risks faced by their customer in the current environment. Banks expect to continue tightening their credit standards in the fourth quarter. So summing up, today we have raised the three key ECB interest rates by 75 basis points and expect to raise interest rates further to ensure the timely return of inflation to our medium-term target. With this third major policy rate increase in a row, we have made substantial progress in withdrawing monetary policy accommodation. The changes to the terms and conditions of our targeted longer-term refinancing operations will also contribute to the ongoing policy normalization process. Our future policy rate decisions will continue to be data-dependent and follow a meeting-by-meeting approach. We stand ready to adjust all of our instruments within our mandate to ensure that inflation returns to our medium-term inflation targets. You've been listening to President Christine Lagarde presenting the monetary policy decisions in our regular press conference. Check out the show notes for the full transcript and the discussion with journalists. We'll also link to an easy-to-understand overview of what we decided today. The next Monetary Policy Press Conference will be on 15 December 2022. In the meantime, keep an eye on the ECB podcast for new episodes. From the European Central Bank, I'm Katie Ranger and this was another episode of the ECB podcast.


The two solopilots are rejoining the diamond to form the Blue Angel Delta. Those have had the unique privilege of demonstrating to the American public the precision techniques of naval aviation. Fly Blue Angel number three, the left wingman from San Francisco, California, Major Frank Zastabil, Fly the Boeing F-A-18 Superboard, a multi-mation strike fighter. Those have had the unique privilege of demonstrating to the American public the precision techniques of naval aviation. Fly Blue Angel number three, the left wingman from San Francisco, California, Lieutenant Scott Gussand, Fly Blue X, Major Frank Zastabil, Fly Blue Angel number three, the right wingman from San Francisco, California, Lieutenant Scott Gussand. Mr. Todd Lawson from Tigard, Oregon, and Mr. Landy Harnishfeger from the Kentucky, Massachusetts. Our signature six-plane formation since 1958. Behind the crowd to the right, the two solopilots are rejoining the diamond to form the Blue Angel Delta. Our signature six-plane formation since 1958. Behind the crowd to the right, the two solopilots are rejoining the diamond to form the Blue Angel Delta. Our signature six-plane formation since 1958. Behind the crowd to the right, the two solopilots are rejoining the diamond to form the Blue Angel Delta. Our signature six-plane formation since 1958. Behind the crowd to the right, the two solopilots are rejoining the diamond to form the Blue Angel Delta. Signature six-plane formation since 1958. The two solo pilots are rejoining the diamond.


Okay, I'm going to look specifically at balancing combustion reactions because they can occasionally throw up a few difficulties, but as long as you follow this basic method of balancing them you should always be okay. The basic method relies on the order of balancing and you can remember it by CHO, CHO. First balance the carbon, then balance the hydrogen, then balance the oxygen. So this is specifically for combustion of carbon based fuels. So let's try methane and burning in oxygen. So methane is CH4 plus oxygen, gives carbon dioxide plus water. Okay, so balance the carbon first, one carbon on the left, one carbon on the right. That's fine. So next the hydrogens, H4. So four hydrogens on the left and over here in the water two hydrogens. So we need four hydrogens on the right. So we're going to put a two in front of the water, that will give us four hydrogens. Okay, now we do the oxygen. We've got O2, so two on the left and on the right we've got two oxygens in the carbon dioxide, one oxygen in the water but there are two waters, so two there. So a total of four on the right. So two on the left, four on the right. We just need to double our number of oxygen atoms on the left. Okay, let's try butane. Oxygen is the fuel that is used in lighters and sometimes to fire barbecues. And its formula is C4H10, again we burn it in oxygen and it also produces carbon dioxide and water. Okay, so CHO, carbon's first, four carbons on the left and only one on the right. So we need four carbon dioxide to use up those four carbons. H next, we've got 10 hydrogens on the left and we have only two on the right. So we're going to need five water molecules in order to use up those 10 hydrogens. And the last thing to do is the oxygen, so we've got two on the left and we've got four times two, it calls eight oxygens from the carbon dioxide and five oxygens from the water, that's a total of 13. Okay, so this is where it might seem tricky. We've got a total of 13 oxygens on the right and we've got two on the left. Now how many oxygen molecules do we need to provide 13 oxygen atoms? What we need is seven and a half molecules, or 13 on two. But we're not really allowed to have fractional numbers of molecules. So how can we turn this into a whole molecule? Well, the easiest thing is to multiply through the entire equation by two. If you double everything, then the oxygen will become a whole number. So I'll put them underneath here. We'll double our butane, double our oxygen, that gives us 13, double our carbon dioxide, that gives us eight and double our water, that gives us 10. So I'll just write out the formulae again and we'll just go through and do a double check that it's all balanced. Carbon's first, two times four on the left, that's eight, and eight carbons on the right. Hydrogens, two times 10, that's 20 hydrogens on the left, and 10 times two, that's 20 hydrogens on the right. And then oxygens, 13 times two is 26 oxygens on the left. And then we've got eight times two is 16, plus 10 is 26, so we're all good. And this frequently happens with combustion reactions. If you ever run into a situation where your oxygen looks a bit weird, that you've got four and a half, or six and a half, or 10 and a half oxygen molecules, all you need to do is multiply through the entire thing by two. Okay, last one, ethanol. Ethanol has the formula C2H6O. Ethanol is the alcohol that's in spirits and beer and things like this. And it's also blended with our petrol in cars. Burn it in oxygen, and it also gives carbon dioxide and water. Okay, carbons first, two carbons on the left, so we need two on the right. Six hydrogens on the left, so we need three water molecules to use up those six. And then for oxygens, on the left, we have the two from the oxygen molecule. But don't forget there's also one in the ethanol. So we actually have three over on the left. On the right, we've got two times two is four, plus three is seven altogether. So somehow we need to change the left hand side to get seven oxygen atoms. Now of those seven, one of them is going to come from the ethanol. So that only leaves six, and we can get those six from three oxygen molecules. So just a final double check, two carbons on the left, two carbons on the right. Six hydrogens on the left, three times two is six hydrogens on the right. Three times two oxygens plus one is seven. And over here we've got two times two is four, plus three is also seven. So.


I have a question from GoalRays. I think that's how you pronounce that. Dear colleagues, what is the best way for me to test site VPN from home to an Azure site? I have ordinary FTP internet to my FTP? Yeah. No. Okay. Go ahead. FTP or HTTP. All right. Internet to my place with Dynamic IP, an ordinary router hub which is non-customizable without spending money. Do you think I can download Microsoft Server and enable RAS to create site-to-site VPN to Azure Cloud? Yeah. You could. You could also download a free router software to run on Microsoft Server rather than using our RAS. You could use a Raspberry Pi as a router, a little device and make it into a aviator router and be able to do site-to-site VPNs. It's really not. The VPN itself can be handled a hundred different ways. It really doesn't matter what site you're going to. If you're going to Azure, if you're going to AWS, if you're going to some other site you might have on like Rackspace or DigitalOcean or whatever, the VPN is going to handle that. It just has to be able to support the methods that Azure supports which is all the normal ones. To be honest with you, I would spend the 50 bucks to get a router that supports VPN natively because it'll be a lot more efficient and a lot less resource than putting up a server and throwing software on it and all that fun stuff. It's really much easier to set up and configure.  What's like these answers that are like, could you do it? You can. Yes, you could. Oh, why? Should you? Yeah. There's a value in sometimes in buying devices and using software that was made for that purpose. Well, they're incredibly inexpensive now. Like I said, you can get a Viata router, which is open source based off of the old open source routing. You can go out and buy them for 40, 50 bucks. It's not that expensive and I know that technically, when he's talking about FDTP and with Dynamic IP and an ordinary router hub, there's no such thing as a hub for router. But anyways, you want to make it as simple as possible. If you're not really deep into networking and figuring out how to do routing tables and all that kind of fun stuff, just have a wizard with a couple clicks that comes with these devices and sets it all up for you.  Yeah. Because Christian never answers any questions. He just gets... What are you talking about? He answers. What are you talking about? I add flavor to the discussions. He's a supervisor. Yeah, there he is.


H.P. Discover in Barcelona, Spain. This is SiliconANGLE and Wikibon's theCUBE, our flagship program where we go out to the advanced extract to signal from the noise. I'm John Furrier, the founder of SiliconANGLE. I'm joined by co-host Dave Vellante, co-founder of wikibon.org. And we are here with John Grimala, who's the senior director of hyperscale product. Manager. Management, management. Which is essentially the large scale, stuff that we have been talking about for years, Dave. The large scale data centers. We're talking about massively scalable systems, things that Facebook and these guys would want to buy, large enterprises, which are now moving into that world with open source. John, welcome back. You've been a CUBE alumni many times. We've covered the Moonshot launch. Moonshot pods, this is the future. Tell us, what is the update and how much is hyperscale truly now in the enterprise? It used to be kind of like an anomaly or a black swan in the sense that Facebook, Google, and the Amazons are doing such huge scale. Now the enterprises are now moving to that. In that direction. To what level are you seeing that? It gives us an update. We're actually getting lots of interest across the board in this. New products like our SL2500, Proline SL2500, make it easier for people to deploy at this kind of scale. This is a simple 2U high box that someone can get a four node system and go ahead and deploy it. We've also got tremendous interest in our SL4500, which is a Proline system that can have a maximum storage of 60 drives internal to the system. So think of a rack of over two petabytes of storage and you can put whatever storage optimized application you want on that. Great opportunity for object store, which is a great piece. You can also go with typical type of exchange or Hadoop as well. So lots of options there. Everything's looking cool. So we last talked about with you. I was just pulling up the video. That was a little sound from our video in New York. We were in New York City. We had the whole team. Really it was the Moonshot launch. Again, we've covered the original Moonshot two years ago at Bill and Dave's office in Palo Alto. Cube, Cube Technology Day there. Give us the update. Moonshot is obviously the hottest. I don't want to say window dressing because it looks like window dressing when Meg kind of uses it on stage. It's such a high lightable notable thing, but it's not yet in the major mainstream of the HP dollars and revenue, but it is hugely important. And Antonio was drilling down on that. Give us the update on Moonshot. What's going on? What's the ecosystem look like? What's the update? What are some of the customers? Can you share some data? It's a really revolution. It's actually been a very exciting year. We started again with April, our initial launch of the Moonshot system. Moved on to actually do a lot of partner-centric announcements. We spent September going through announcements with Intel and their Aviton parts, with the ARM TechCon and each of the partners that we announced with AMD at their partner conference, and again with Texas Instruments. So we've been on the road working with our partners closely, which is what we talked about in Moonshot, that vision of how we innovate at a faster pace overall. And we're real happy here at Discover to go ahead and announce that we're shipping the Proline M300. This is the Aviton-based server cartridge. Really a more compute power capability. Really one of those servers that everyone's been waiting for. This is, again, Aviton-based. This is a processor that has roughly the same performance as servers that we had about four to five years ago. So think of our generation six servers that you can get that on a Moonshot cartridge now. In addition, probably the biggest interest we've had is in the hosted desktop area. This is based on our Proline M700 AMD-based server cartridge. Huge, huge interest in being able to do HDI hosted desktop solutions. We've got a great package solution around that called the Converged System 100 Hosted Desktop Solution. We've had people three, four, five deep wanting to see those demos. So a lot of people are going to say, well, wait a minute, John, you're taking me back to gen six, why would I want to do that? So explain the concept. I mean, we're talking to cartridge, we're talking way less energy, we're talking scale out. Yes, exactly. You're getting, thanks for that. So exactly you're getting at scale that level of computing power. So you go back to get 89% less energy, but all of the performance you had four years ago. And I can put 45 of those inside a single for you system with Moonshot. So the density of computing I'm getting is at a scale that I haven't had before. So I can dial up my compute capability. Absolutely. So if you put it into perspective, that box that we've got for Moonshot, if I put an aggregate what I've got there, I can get 45 terabytes of storage, plus 360 cores, plus over 1.4 terabytes of memory across those 45 cartridges. It's that I've got them spread across the cartridges versus one single server now. So tremendous capability, great alignment to a lot of the scale out applications. We talked to Tom Joyce yesterday, and we heard from Antonio Neary today, and both of them were focused on emphasizing segmentation. And we were asking, when you talk to Meg, what he talked about is it really drills us on segmentation. Of course you came out of a consumer background, so segmentation's very important. So I want to talk about the market segmentation for Moonshot. Now, you're creating a market. Absolutely. But, and you're disrupting markets. So how do you look at the market segmentation for Moonshot? Yeah, anytime you hit a new category like that, you're blazing new trails, so to speak. But it's an extension, if you want to call it, of our density optimized set of products or our hyperscale products. We're building and establishing sort of a new frontier for that. But we're expanding that frontier out of what we're just service provider type folks, and HPC like customers, well into the enterprise now. When you've got something like a hosted desk type solution with our Converged System 100, it's something that's extremely easy for even an enterprise to go ahead and deploy at scale. And this is a great example where I can take basic things like websites and a lot of hosting and hosted desktop kind of things and make it available at scale for enterprises in a very easy to deploy. So I was, I think I got an email from Stu the other day and it had some registrar, I think it was a registrar article on IDC came up with some new numbers around hyperscale and ODMs and saying, you know, talking about how much share ODMs are taking the market. I think it was like 10 or 15% or something like that. So it's starting to get meaningful. Should we think about Moonshot as going after that market segment or is it not the case? It's really sort of- Well, that's where the- High density for the enterprise. Yeah, that's where the whole concept of a software defined server really matters that I can sort of change the personality of that server depending on which of those market segments I want to go after. If I want to target telecommunications areas, I can configure that system with our Texas instruments, cartridges or some that have special offload engines to go ahead and deal with media transcoding and all. And it becomes a personality of a telco focused box or just general hyperscale or even enterprise with things like hosted desktop. So what's awesome is I've got the architecture that can support the scale, but I can go ahead and configure it for the solution that I need. One of the things that we've been talking about obviously the success of three par and storage has been the performance of the storage group and just the things that they've been doing is amazing. You got now Tom Joyce, swimming with the sharks with his new program, the Converged Infrastructure of the Shark Program, Shark Tank, we call it theCUBE or Shark Week here at theCUBE. All these trends point to the integration. And I want to talk about this data center concept we were just talking about earlier. What do customers need to understand when they want to start moving to this fully converged basically ordering a data center or we've talked about data center operating systems in the past, fully integrated software, hardware, power and cooling, really app driven. It's a new dynamic. Customers are ordering data centers and they're looking at it from an app perspective and it's all the ingredients that was traditionally piecemeal, networking, the three par storage and HP storage and servers now cobbled together with power and cooling. Talk about the dynamic and share with the folks why this is important and what are some of the examples of people and why they're buying the data centers. Yeah, what's exciting is people are taking what were sort of tip of the spear kind of examples that took place with a lot of the larger hyper scale customers and they're now looking to do that at even enterprises and a lot of very mainstream type of companies. They want to have this controlled environment or control system that you can get with our performance optimized data centers and make it easier for them to go ahead and deploy full data centers at a 13 times faster pace. So going from multiple years to deploy a data center to just a few months. And the great thing about this control system is it can be done for half the cost and half the power. Because it's fully integrated, because the cooling's integrated, not only do I get it faster, it's more efficient and people are clearly seeing that trend and the benefit. What kind of number, I mean, I'm sure you're not going to share the numbers, but give a taste of the stage of development of this trend. Obviously, we all know the large hyper scale guys are buying it, but the enterprise would traditionally didn't have the expertise to do all the integration. You guys now fill that void. What part of that market are you feeling? Is it more the mid-range, hyper scale? What are some of the profiles of customers that you are looking at? And that's actually one of the most exciting pieces with coming here to Europe. We've got a European targeted set of performance optimized data center offerings. This is, yeah, it is specifically done for the market. There are things like environmental doors that you can put in so you can not essentially have any of the outside elements that you're bringing into the data center. There's additional doors inside. There's additional ability to move the IT equipment back and forth. All of those pieces coming together make it more easy for anyone to go ahead and consume these things and deploy them. And what I've noticed, and I don't know if you've gone into some of the different airports here in Europe, they're using pods for all sorts of different things. At a general scale, the Frankfurt airport's a great example where they're using this modularity even in how they're expanding and managing their infrastructure there. And IT slots in perfectly into that with these pods. So the interest has actually been tremendous here. We're seeing more people actually wanting to jump in and buy these things than we've seen in a long time. And we really hit the sweet spot with this market. We were in 2010, John, we saw the unveiling of the pods. Remember that the press conference that HP had that you and I attended. So, and that was early days. Are we now just seeing the go to market of that concept? Or has there been changes since 2010? Yes, so the biggest change that you're dealing with is those early ones were more an American-centric first, again, with service providers. But moving out into a lot of the industrial sort of military applications and any place where people needed to be highly mobile where they did that. But now things are taking off to where we've got pods that are regularly deployed on rooftops of buildings of companies. And the roll-outs are really changing to a different scale. And whether it's a 20-foot pod, which is the one that we have here at the show, or one of the 40-foot pods which tend to be done by a lot of those service providers who want large scale, just tremendous example where that's rolling out like crazy. John, I want to talk about some questions we got. So we did theCUBE on Tuesday night here, and then we had a virtual event at the Gartner Data Center Conference, which is going on this week in the U.S. as you're aware of. Hashtag Gartner DC.  The pod kind of concept came up and we were kind of riffing on the AIDS Center operating system, which I always promote that because I love that concept. But the question came up from someone that said, Dave Riley reveals Bank of America's three major tech goals. Adopting open software-defined infrastructure two, streamlining the data centers driven by industry benchmarks, and three, driving innovations. Again, high-level goals. What's your comment on that?  You got virtualization in here. You got, you know, at the hardware layer of their issues. What does that all mean? Can you talk about those three things? I think this is one of those where we can go check, check, check. We've got all of those covered. Let's take your first one about open software. A lot of our great cloud OS work, and we're demonstrating that here again at Discover. Tremendous thing that we were able to build on top of OpenStack to get a full infrastructure as a service running on all sorts of different types of systems, including Moonshot as well. We've demonstrated that. So we've got that performance optimized data centers just like we talked about. Being able to buy and deploy at scale, automate that to get greater efficiencies, our huge opportunities. And in terms of pushing that innovation, that is the core of what the vision of Moonshot was all about. It's how we work closer with partners, whether it's AMD, Intel, Texas Instruments, that great Armat ecosystem that's out there. How do we pull partners in closer and innovate faster, bring customers into the Discovery Lab that we've established, all definitely rolling and flying? Okay, so some other commentary, obviously we were talking about IT transformation, and that led to Jeff Hewitt at Gardner had presented this talk. Everyone's coming to this new model. But then Open Compute came in. So Open Compute was a trend, which is familiar with the Open Compute initiative. It's just buy your own and kind of cobble together. So the question is, will the pods eventually have an Open Compute component? And then some commentary here was, infrastructure is always the last to undergo real transformation, which is kind of true, but does price and Open Compute Trump processing? These are the kinds of conversations that was being said at Gardner that we were having on our crowd chat. What's your comments on that? Because Open Compute is still early, but how do you guys look at that with a pause? Because it seems like a natural extension to just throw Open Compute in there. It's however you can get that optimization to fit a customer's needs. They ultimately want to go ahead and get what fits their applications and runs it fastest. And sometimes picking something that's basic and vanilla to fit that will work. There's other times when I want to put something that's an accelerated piece in there that's going to run faster. And more often than not, when we start down the road with a customer, they're really wanting that optimization to get the extra performance that's needed. When they see some of the things that you can do with different offload engines or different accelerators with moonshot type things, that gets their interest and toggles them over. So we'll support whatever they want, ultimately, but they have that choice of pulling something that's a little bit more accelerated and innovated or something that's more basic. How does someone order a pod? I mean, I'm fascinated by this because I just see this as a future in buying these data centers. So do I just dial up and say, okay, we got a simple part number at NICE.  I mean, I'm the application workload manager. I know what I need. Absolutely. How do I go to the HP store? Who puts it together? Does HP put it together for me? Yeah, there's two options. First, if someone wants to buy an empty pod because our pods are really ahead of a lot of the competitors and their capabilities, we'll absolutely ship that out and people can integrate whatever they want into it. Very easy to go ahead and deploy things. It's just like racking and stacking regular systems. But beyond that, and my office actually overlooks what we call pod works, which is an area where we can take those pods and take the racks that we put into our factory express where you order the racks fully configured to your specification. Whatever you want put in, those racks get rolled directly into the pods and the pod is tested at scale and we'll ship that directly out to you. You can choose whichever of those paths that you want and we're happy to go ahead and ship that out to us. Just to clarify, John, you were saying that you can buy them empty and you said because our competitors are not, you meant your pod competitors or your server competitors? Our pod competitors. In the world of pods, the pods have really evolved over the years. They started just being sort of almost like shipping containers where you put a few things in. But if you look at the pods today, they've really evolved to where the walls are optimized for sound insulation, the power and cooling systems are optimized. Heck, we even have full cooling systems and power generation options now that you can put and connect up to those systems. So they're fully advanced data centers now that can get deployed at scale. So Dave, at the Gardner Conference, we were talking about this, I remember, I want to bring this up. Don Duet from Goldman Sachs mentioned modularization as a new data center strategy, which we had a discussion on. And there was some commentary. Not everyone's buying pre-configured buildings per se, but this talks to the pod model. I mean, this is kind of what these Goldman Sachs, obviously a big-scale company, but others like Goldman Sachs, Bank of America and others are huge companies. Well, in that scale, companies like dealing with, there's a lot of folks that we've dealt with who want to, what they called a, they put a whole row of computing in and optimize it and change it over time. Now people just want to buy a full pod, put it in and deploy it, and then three years later, when they want to head and rotate that, they'll roll in another pod and take that one out for updates. So you hear a lot about the Software-Defined Data Center. What about the Software-Defined Data Center? That's what it is, absolutely. Is that here today? I mean, can you control the flow of air and power distribution and the like in software? Is that coming? I'll show you a great, and yesterday I was in the pod with a few of the folks and one of the guys on the floor was playing a joke on the guy who was in there. The doors were closed and he walked over to the power system and turned up the fans to 100% and their hair was flying back and it's all software controlled completely and you put it on either auto where it'll run or you can move it up and down as you want. It's a full integrated control system with a flat panel that you could monitor that whole thing with. That's really when you come up with these highly efficient control systems, that's when you're getting that savings at a different level. We're talking about 50% lower energy costs, 50% lower deployment costs. Those end up being a huge thing. Let's talk about the market opportunity. Okay, so one, let's assume we just talk and you believe that what we said is true, modularization is going to happen and it makes sense with Moonshot and footprint challenges, density and power and cooling, no brain or gardeners talking about it, this is happening. So congratulations, you're vectoring down the right path. There's a market there. So how are you guys stacking up against the competition? Obviously, we Dell has some containers I know or pods if you will on their own, a little bit different. There's a company, IO data systems has mixed pods and I don't know if anyone else is in this business. We're not used to do it. What is the competition? What does the market landscape look like in the competition? And how do you guys compete? What's your competitive strategy? Yeah, there's a lot of different segments in here than this is back to the segmentation point earlier. We're needing to go ahead and target, there are the traditional service providers who want sort of basic capabilities at large scale. There's enterprises who want to start deploying these things. The Goldman Sachs, as you had mentioned, there are military areas that have their specializations. There are high performance computing areas. Each of these segments has their own special things that they want, the degree of cooling, how much they want to push the limits on the cooling and even if you need any sort of special things for dealing with areas that you're going to drop pods out of airplanes or any other areas, each of those has unique needs that we can go ahead and support. So it's all about segmentation. So are you guys going to differentiate on what? Just industry standards being open. I mean, a lot of hosting guys are getting into this because I mentioned IO data systems. I mean, IBM bought soft layer, is that a potential threat to you guys? I mean, the hosting market, this seems a natural extension for hosters. So it can help the hosters run more efficiently in the way they deploy systems. Again, it's what scale that they're dealing with. What's great, the pod that we've got here, the six meter pod is 368U that you can deploy for whatever you'd like inside that data center. And it's great that it can be compute heavy or not, and you manage it accordingly. I think it's going to make it easier for people to go ahead and create these types of hosting environments. They can be hidden on top of the roofs of a building or just simply put inside a building. Well, it's early days. We'll see how you guys compete. We'll be watching, certainly. We're big fans of the pod. So how should we think about this market?  I mean, it's got to be enormous. It's a real estate.  It is absolutely enormous. A real estate guys don't know tech, Dave. That's communication. So this is my question I want to ask John, is what's going to happen to all these assets that are assumed to be, I don't know, 30 year life cycles, and the market's coming in with these modern pods? What happens to all those data centers? Is it OPEX? No, no, it's a matter of how, remember, we're dealing with this just massive pace of growth. You know, whether it's, the pervasiveness of everything that we're dealing with with cloud and internet has got a growth path for IT that people aren't sure how they're going to deal with it, but what they can do is they can use these efficiencies to deal with the growth without having to build new data centers. They'll modularize those data centers. I guess what Dave's asking is there a financial implication of the write-off factor of all these assets, end of the life thing. And the big company has, assuming a 30 year life for its data center, and they're into year 10, and then all of a sudden this pod thing starts taking off and it's supporting hyperscale and they're looking at their data center going, wow, there's no way this thing has a 30 year life. They bought it, they own it, they ride that pony, until then, you know, until then. No, I think it's a matter of how the concepts get integrated, that these are sort of pods that you'll put on a truck and you can put any place. But I think the modular data center is coming to traditional data centers, where people can actually take pod-like portions and house them in traditional data centers, sort of contained areas within data centers. That's the kind of commentary we have on theCUBE, thinking outside the pod. Yeah, outside the pod, I like that. Yeah, outside the box. That sounds like Franken data center to me. So, okay, so let's move off the pod. I want to, when we've got Jim Gunthe coming up next, I want to get some other points in. We're going to be watching that market early on. I think it's going to be exciting, it's going to be fun to see who enters that market and who dominates. You guys certainly have the muscle to do that and the customers. Let's talk about back to Moonshot. What's happening, what's next? Share with us some, any good customer announcements to share? I noticed there wasn't a lot of discussion with customers here on the keynote. Meg didn't really talk about any customers of Moonshot. Can you share some notable customers? Oh yeah, actually, great. I actually co-presented my Moonshot session with a customer. We've got, server condo was out here. John Brown, their CEO, came out. He was a very early adopter and partner with us with Moonshot where this is where we work with those Silicon partners and software partners, pull in those Lighthouse customers. And John's a great example of someone just with a tremendous hosting background and wanting to roll things out. He was going down the path of, hey, I needed to optimize. He was considering designing his own systems as well. Once he saw Moonshot, it was such a great fit for his needs. He jumped in and used that to accelerate his business.  The math is simple. His revenue in was much higher and it really helped accelerate his business. So, great example of that. John, great to have you back on theCUBE. CUBE alumni, Moonshot. We've been following Moonshot from the beginning. We're looking forward to bringing the CUBE to the next event and an exciting unveiling of new stuff. It's just innovation's phenomenal. We fell in love with the product from day one. We actually were clamoring for a box. Just the overall footprint, we're huge fans. It's great engineering. It's like the old HP, like Meg talked about on her keynote. So, great to have you on pods. Very relevant, solves a real big problem. Relevant problem. So, I want my final word for this segment for you. I wanted to give you the last word is put the bumper sticker on the car leaving Barcelona, okay? What's it say for you and your team and the overall vibe here? What's on the bumper sticker? You know, I think ultimately it's innovation is going to drive us to meeting the needs of the future. And when customers see the path of innovation, whether it's Moonshot, whether it's pods, whether it's new storage optimized systems, each of those really charts a new path with a new value that we can provide for customers. And they look at HP differently in terms of just aligning with how we fit their needs. So, innovation's a great thing that helps steer the ship in the right direction. So, just to let you know, I just posted on Facebook our photo from New York with the team from Moonshot, smiling at the moon, you guys are howling at the moon, good stuff, it certainly is a Moonshot. Great to have you on theCUBE. We'll be right back with our next guest after the short break. This is SiliconANGLE and Wikibon's exclusive HP Discover coverage here live in Barcelona, Spain. We'll be right back with our next guest.