Hello, friends. Welcome to FoodiePrinters finest publicity genius bonus in this bonus You're gonna get something very special a special bonus of an advanced training We created for our advanced student on how you can actually get Publicity from media how you can get rise above dozens of pitches that these Media people get on a daily basis and that's how we were able to land so many different media deals all the time to actually Promote for us advertise for us for free this way You're gonna be able to get much more credibility and much more opportunity for other brands to be able to work with you So definitely pay attention. Let's dive right in So why is PR so amazing and I always say PR is a gift that always keeps giving Why is that the case?  It is when people or like a well-known reputable Publication talks about you and links to your website automatically in Google's eyes They see that your website is credible that it's not just some random website that is on the Internet It has credibility and what does that do that means that you have more link juice? What does link juice means it means that when people are searching for best ice cream in Vancouver? Our site pops up even closer to the top That's why it's so good when a well-known publication links to your website on top of that It is also great social proof when your brand is on a well-known publication So I definitely really really enjoy PR because it's once again. It's a gift that always give is always giving And lastly ripple effect. What is the ripple effect? It is when one outlet covers your story other outlets and other journalists will have much more incentive to cover your story because They have a fear of missing out They don't want to miss the next big thing and that's the reason why when one decides to talk about you many others will follow suit first PR is what PR is either earned media or paid media So you can have either or earned media means that is organic and it is completely free What are paid medias these means that it's sponsored and you need to pay money for them Now how does that appear in earned media? You can have an article that says It's a list of the best five cafes in Vancouver Or it could be a food blogger that writes a lengthy blog about your food offering or Local radio show talks about how great your happy hour is So what is paid media? You can pay money to appear in the top five cafes in Vancouver paid the article Journalists pay the publications or you can pay a food blogger to write a blog post about you Or you can pay the local radio show to promote your happy hour Nonetheless, what we're doing today is we're looking for free PR So if you're looking into paid media, that's not now and you can Really focus on how you can get the free PR which can easily cost thousands of dollars because we actually paid for an article And that cost us more than two thousand dollars for one article That's how much paid media is so just imagine you being able to have one Earned media it would pay for all the investments that you have already done so far So to compile your free PR toolkit You need a toolkit in order for you to be able to reach out to these publications and today I'm going to share with you how you can come up with this toolkit how you can come and reach the Journalists and how you can have them list your article first up wow factor second Irresistible press release third journalist outreach and fourth FOMO enhancer What do these all mean? These are your four steps to get free PR in the link below download the worksheet So then that way we can follow along and do this together Now first to start off. What is a wow factor? Media wants edgy content that goes makes them go wow Because that's what audience would want if your audience would find this article or this wow factor Interesting, then they will read the article and in turn the publication that posted this article will have more viewership And thus they'll have more ad revenue and add dollars. That's how the game works We need to understand that the journalists they need good content the wow factor content to do their job because that's how they sell Their ad space. Okay, so understanding this allows you to craft your article and your Restaurant with wow factors. Okay, we need to give them fresh content so then that way they can repackage that and send it out to their own community Once again, I was just sharing with you a good story a good pitch is not only Gravitating for the journalists, but also should be gravitating to the customers because ultimately that's what truly counts Now, how do you find your wow factor? This is something that I always get asked a lot of times and right now I'm going to share with you a few ways to find your wow factors or things that inspire you Okay, look for trends around the world what works else Elsewhere could potentially work within your community because you under you need to understand There's always a cultural gap. There's always a gap between different countries different cities So if you're exposed to other country or other cities or other ethnic backgrounds And you're able to bring that to your city right now that might work Okay, so that's how we created our ice cream shop because I traveled to Korea I see that smoking honeycomb ice cream was so popular It was a whole movement, but then yet in North America this movement haven't even started yet And that's where I see an opportunity and that's why I jumped into creating our ice cream chain Is this could be a particular item like the smoking ice cream or it could be a specific ingredient like honeycomb Or it could be a cooking style or the ambience nonetheless All these things are variables that you can look at that differentiates you from your competitors Okay, for example beyond meat burgers or trending within the whole fast food business because it is the trend It is the wow factor burgers not made of real beef. It is made of plant-based beef How much of a wow factor that is right healthy not a vegan all this good stuff So where do you look for these trends Instagram food pages from different countries news sites with food categories from different countries Or if you like traveling travel to different countries and ask your friends who you're traveling with What is some of the best places to eat and that's where you're going to be able to have your creative juices turning a lot Do something polarizing this is something that is very interesting because you when you go against the The convention of what is the norm usually it's quite polarizing It's it could be interesting it pulls attention or people will hate you It is a risk that you need to take but nonetheless if it is a tasteful risk then oftentimes it works like a charm So for example Polarizing in your community specifically but is common in other countries So charging for a deposit for a reservation is not A common thing that happens in vancouver yet in new york It is the norm and that's the reason why you may if you start charging for reservations in vancouver But for a great cause that might be able to generate some buzz for your restaurant Having something timely and relevant is also a wow factor journalists need something to talk about that is relevant To the season that they are in right now that that's what people are looking for That's what is current because for example if it is Christmas everyone is looking for Christmas things to do and if you can create something that is timely For that season then people will start picking you up because it's something new something interesting right Something fitting for the season or the holiday for us For example, if you have a special five course meal just for valentines for you and your Better half or it could be a pumpkin spice ice cream flavor for the fall Or refreshing watermelon shave dyes for summer. These are all interesting Menu items that you can create for your restaurant And thus use this as a wow factor to reach out to pr for us We did right here as you can see new cups for Christmas and then also a new flavor And new presentation as you can see the flavor is not very new and it's not super innovative We've been selling green tea ice cream for a while, but we dressed it up like a Christmas tree That presentation is new and novel and is timely same thing with here This is milk tea ice cream that we already have and we have been serving this for years But we changed it up and made it look like a reindeer and in turn This was a huge Smashing success for our ice cream shop because it is timely and a lot of articles were written about this Creation just by us repackaging the goods This is how you can find your wow factor. Sometimes it doesn't even have to be that. Wow It could just be a change in packaging like what i'm showing you right now Example when we entered and when we expanded into edmonton We knew no one there was doing smoking ice cream there That's the reason why when we approached the pr They gobbled it up like crazy because it is something interesting and highly attractive story It made journalists think wow, this is something new Wow, edmonton people would love this because they haven't seen this before and as you can see We had multiple different radio station talk about us and even different publications that talked about us Find your wow factor guys and um be inspired to do so Next up after you have found your wow factor or you have narrowed down your wow factor It is time to create a Irresistible press release a lot of people don't know what press releases and that's the reason why i'm going over this with you Right now when you are approaching Your journalist you need to be able to write a cohesive Document that has the gist of what you're trying to trying to say and the story or the angle that you're trying to approach it with And then your journalist would be able to read this in a very fast manner So then that way that they can decide whether to post your story or not That's the overall gist and i'm jumping ahead But let's go through this step by step Okay, you need to do a lot of homework before crafting your press release Okay, and i'll tell you the reason why because pitching a story is like selling a product And you need to get into the heads of your customers And in this case your customers are the journalists You need to be able to be in their heads and understand what is it that they need? What is the job to be done guys? Right now i'm going to share with you the three steps in crafting your irresistible press release First of all is to find the outlets that you want to send the pr2 Second is to study the journalists that you're trying to pitch to and thirdly It is to create a irresistible press release so then that way you can pitch them, okay So for the sake of this whole exercise We're going to say we're going to put you in a scenario that you are a japanese restaurant that specializes in both authentic And also crazy shushi rolls, okay, and your signature crazy item is the flaming king salmon roll And this just think about if a salmon roll that is torched for 25 seconds and that is super spicy That's your signature. Okay. First up finding the outlets How do you find outlets look at the media articles of your competitors? So look for the top three competitors that you have and then look at their press release Page on their website Okay, make a list of all the names of the outlets that they have been Publicated at a lot of times because Established restaurants. They want to be able to once again position themselves for explosive growth Which is why they would highlight the press that they get and this is a great way for you to be able to find All the different outlets that have featured them in the past If they don't have a press section on the website and if they are not as good But you still want to be able to see because they have a lot of press They just haven't compiled everything on the website You can also find that by just googling them and looking at the top five pages and the spot coverage and looking for The magazines right who has covered them in the past before and as you can see there's Vancouver courier. There's Monte Cresto. There's Georgia straight These are the outlets that you want to target. Okay next up after you have finalized. Okay, you know what? These are the top five Outlets we need to study the journalists that wrote the article Okay, each article each journalist has a different way of writing articles some Lean more towards articles that are listicles that include four to ten different restaurants It's quick and easy to read for the viewers. For example top ten sushi restaurants in Vancouver And just imagine being able to have your restaurant being listed in this listicle alongside with all the other Companies and restaurants that have been in existence for many years. That's going to have an uplift for your brand Some other journalists would prefer to write features and usually this is highlighting one or two restaurants That is a little bit more in depth and is unbiased. Basically. They're just featuring you And it's a very unbiased very objective way of writing about your restaurant Miku launches the brewery prime. So something that is unbiased, right? Or lastly some journalists would prefer to write reviews So usually it's a deep dive about their experience at your establishment. Okay, and this is usually opinionated For example, their personal experience dining at your restaurant Look for the journalists who wrote the article by scanning through their work Okay, as you can see once once you clicked into the outlet You can click into the journalist once you click into the journalist oftentimes It leads to the previous articles that they have written By you studying this you're asking yourself these questions. What type of articles do they tend to write? What is the pattern between their work? What is it that he's writing? Is it opinionated? Is it reviews or is it listicles? As you can see here some of the listicles by tammy right like she likes doing listicles as you can see 10 new wild fruits to eat this year Two vancouver dining spots. So it seems like that she does enjoy writing these type of articles Now understanding what they write allows you to position the pitch a little bit differently Because you want to do a majority of the work for them If you can hand all the work to them in a silver platter And it is down the pipeline of what they are thinking what they are wanting to do and it just becomes so easy What is a reason for them not to feature you they have all the reasons to feature you because you already done all the work for them In this process make sure you don't rush the process Okay, because at then a day you're not only contacting the journalist one time It's an ongoing time throughout your whole journey every time you have a new launch every time you have a new menu item Every time you have a new wild factor every time you have a new location you're reaching out to these journalists So make sure you guys don't rush it and be super respectful Now that you have located your Outlet and you have located the journalist it is time to craft your irresistible press release And this is what we're going to cover in depth in the next lesson Because I want to be able to dedicate one whole lesson in helping you craft the perfect irresistible press release Okay, so these are all the things that we're going to cover in the next lesson This is just a sneak peek for you on how we're going to be able to do that Now that you have crafted your irresistible offer your irresistible press release It is time to outreach outreach to these journalists. Okay How are you going to be able to outreach to these journalists you figured out? Hey, you know what you know where they work You know for a fact that these are the journalists you want to reach to and you have created the press release How are you going to be able to send it to them? Well, a good way is so when you click in their bio, you can actually see their contact info You can see email twitter instagram It is usually in the bio section of where they work and that's where really you can contact them there Okay Next up or is you can actually google their name and a lot of times with journalists If you google their name with the publication that they work for They would their in their contact detail would definitely show up Something for you to understand and to get into the heads of your customer Which is the journalist right now is that these journalists get around 20 to 30 pitches every single day It doesn't matter how big or small they are they always get pitched Okay, so you have to make it super super easy for them to read and how it's relevant to the style that they write And which is the reason why we did all the legwork in the previous Step which is to study your journalists right use similar article that they wrote about as a connection point Right, so for example, if they have written a listicle that has gained a lot of eyeballs and a lot of viewership You can talk about that when you're outreaching to them Okay, copy and paste your press release into the email so then that way they understand exactly What is it that you're asking for what are the talking points and whether they would want to write about you Customize a message to the specific journalist and once again, that's why we did the homework in the previous step It's the understanding the style that they write in Create a public folder in google doc and share this folder with your journalists And in this what you want to include would be your press release Your campaign photos and a picture of you in the case that they want to feature you You don't need to have this conversations back and forth They have everything they need in order for them to do their job Last thing they want is like they feel interested in your wow factor. They feel interested in your restaurant But the coordination with you is just a pain. They have to ask for a picture. They have to ask for The press release they have to ask for more footage and that is not a pleasant experience Just imagine them writing multiple articles at once if you can provide everything for them in a silver platter once again They'll be much more likely to feature you Pro tip number one guys when to send these emails to the journalists first up It is to send it at 8 55 Right before their work time or right before they decide where to have lunch 10 10 Okay, use a tool called mix max on google chrome Go download it use it because this chrome application would allow you to see whether they have opened up the email And whether they have seen it don't be afraid to follow up after two days of sending your first outreach because Like I said, they might be very interested in your article and your Restaurant they might want to really feature it However, because they've been bartered with so many emails out on a day They might have forgotten There might be have some some kind of thing that popped up and they might have forgotten about it So that's the reason why it is not rude to reach out after two days just to give them a friendly nudge Super easy for people to miss emails a day on daily basis as well It could have just been buried in their email and if you send it two days after that could be the first time that they Days they see it. So that's the reason why you have to make sure that you follow up mix up fomo Fear of missing out guys. We talk about the fomo enhancer. What is the fear of missing out? We all want to be part of something that is cool something that is interesting That's the reason why We would feel left out if we were not included or if we were not invited to the cool party Eat that latest dish or gone to see that popular movie. That's the reason why we have this kind of feeling Our journalists would have the same thing. They would have a fear of missing out that they did not cover the latest story That's the reason why we need to use this psychological state to our advantage. How do we do that? Make them fomo. Okay, you can make the journalist fomo because they know hot trends get attention That they get viewership that when people view their articles They would have much more statistics to sell to add and get more ads, right? Which means that more views potential to sell more ad space. That's what we talked about So i'm going to go through this whole cycle with you in this map So imagine after sending out your press release, you monitor all the outlets to see if they have covered your story Okay, when one publication covers your story share it with all your social media channel and your website Find the handles of the outlets that are journalist outlets and also Publications and tag them in all of those posts that you're doing Bonus if you can actually boost the post with engagement and objective to build social proof This part is when you're running paid advertisement. Basically. I'm just saying hey, you know what run an advertisement and Target the outlets target the journalists so then that way they can see it. They were like wow They see it now when they see it the reaction would be Wow, this is something i'm missing out on because a lot of people are seeing it a lot of people are commenting on it Or a lot of feedback is going on and they feel like they're missing out on something And what's going to happen is that they're going to start talking about your restaurant So for example in the scenario of the restaurant that I presented earlier Let's say georgia straight covers are flaming king salmon role in a feature article We share this article on our facebook instagram and on our website We tagged them outlets like montecrestal vancouver is awesome dish vancouver vancouver sun vancouver curia And these are all the well-known publications in vancouver We place an ad on our facebook post so then that way we can target the potential outlets and also journalists One reach out to the journalists and one for engagement ad for social proof We set the geo metric so then that way we target the people within the headquarters Of vancouver to narrow down our targeting We also set engagement for ad for our customer avatar so then that way people that are our customers would see this Yay, it looks like dish vancouver also covered us because they feel fomo That's how you can create this loop right here We repeat the cycle by sharing that coverage and tagging the whole outlet So we keep doing this whole circle keep doing what we're doing and to squeeze every single thing out of this Through our flaming king salmon role feature That's how we're going to be able to get people talking about us. Okay So in this lesson we talked about the wow factor. How can you find an edge that is not only Attractive for your journalists, but also attractive for your consumers. Okay second We talked about how you can create an irresistible press release the outlets The the journalists that you need to study and also crafting an irresistible offer Next up is the actual journal Outreach process. How do you find them? How do you find their contact info? And what do you send them in this whole package? And then when they cover you how can you create that fomo enhancer? So then more articles and more outlets would cover you This is the four step to get some crazy advertisement and for us at 720 sweet We got tens of thousands of free press because I utilize these four steps In the link below download the templates and follow along to get your own free press Once again, remember PR is an art. You won't get this every single time on your first try Maybe none of the articles or none of the outlets would cover you But you need to analyze what worked and what didn't work So then that way next time becomes an easier process for you. It could be a timing thing It could be your angle It could be your wow factor not wow enough or it could just not be relevant enough and know for one thing once again Journalists gets pitched a lot of times and that's why don't give up. Okay Now it is your turn to find your wow factor Do the research on the outlets and journalists craft your irresistible press release Reach out to journalists monitor for hits and use the enhance FOMO. Okay in the link below download the templates follow along In this lesson, I just shared with you the four simple steps to get free PR in the next lesson We're going to cover in depth on how you can craft the irresistible press release Which you'll be sending to all the journalists. I'll see you guys in the next lesson Hello aces welcome back to module 7 lesson 2.2 Crafting your irresistible press release if you haven't gone through the last lesson We talked about how you can get some free press And in this lesson, we're going to cover how we can craft an irresistible press release That will attract coverage So then that way journalists would actually be willing to put your article Into and distribute it to their followers and subscriptions So with your wow factor and information about your outlets and journalists It is now time to create your irresistible press release If you don't know what i'm talking about wow factor nor do you not know how to Find the outlets or journalists. It is time to go back to the previous lesson 7.21 That's where we talked about the four simple steps to get you free PR So definitely go back if you haven't already done so but if you have we will dive right in right now So one thing that you need to understand is that when you're writing a press release You're not writing the actual story for your journalists. You're actually writing the bones So the intro the outro the talking points so on so forth, which we will break down to I'm just explaining to you about the principles of how you can craft a press release We need to be able to package in a way so then that way it becomes easy For our journalists to take these bones these main talking points and package it in their way of talking in their way of writing So then it becomes a seamless experience for their readers as well Some key insight is that a lot of times we would have so many different things that we want to share With these journalists. We want to tell them how great our brand is and we want to tell them the associations We associate with the charities that we support the new item that we have and the new location that we have All these crazy things that we are doing that's amazing However, when we're talking to press release and journalists, we want to stick with just one talking point We really really want to focus on that talking point and we can supplement With different key points as well. So for example, if our angle was to create If we our angle was that the journalists talk about our crazy flaming king salmon roll, which is great We can write that as a top talking point. That's the main thing we want them to focus on So then that way that would be the wow factor that would entice their readers to read their articles. However We can also support this whole journal with more different key points Such as being a new japanese restaurant in vancouver scene shushi well known in hakaido And these are just supplementary points that we can add in there And that allows our journalists to pick and choose Whichever point she feels is relevant instead of us just Having like six different talking six different angles or six different talking points then that confuses our journalists So definitely just stick to one and then support them with all the different supportive Key points that we can talk about Now we're going to be talking about the seven parts of an irresistible press release First off, we want to have a very wow and really eye-catching headline. So for us We wrote something like world's first cannabis infused soft-served ice cream in vancouver right off the bat We tell the our audience and we tell our journalists exactly what the wow factor is Which is having a cannabis ice cream in vancouver Second we talk about the problem. What is the problem on hand? It is because vancouver scene is boring vancouver dessert scene is boring And that's why we want to spice it up with a cannabis infused ice cream The solution is the fact that we're going to infuse quality thc and extract that from Cannabis and put that and inject that into ice cream and that's our solution to this problem Some of the quotes that we are journalists can possibly use to to paint a better picture in her article So that's why we want to include quotes as well just to paint a better picture and just to be more descriptive We also want to support what we are seeing what we're claiming with data And the reason why when we want to support it with data is because This becomes a lot more credible as the journalist decides to share this to their viewership And then a call to action. What do we want our viewers to do after they view this ours is to come and check us out We have we're only available For two weeks from april 5th to 14th at all three of our locations And then as a summary, what is it that we're doing? So these are the seven parts to creating an irresistible press release Be agile and also be very careful in terms of how you craft this We don't want to write a whole essay like I was saying these are the bones These are the items and these are the main points that we want to put into our press release And if you follow this format your chances and your likelihood of getting picked up by journalists With skyrocket and that's how we were able to get tons and tons of articles published for free That's worth tens and thousands of dollars. So definitely this press release format works And that's what i'm sharing with you and in the link below Download the template and follow along to put in your own Spin in your own wow angle into this In this lesson, you've just learned how to create that irresistible press release Download it from the link and follow along to create your very


I knew that I wanted to go to grad school for a master's degree. I was looking for universities that had good biomedical engineering programs, with Marquette being in Milwaukee, and the Midwest is actually one of the bigger biomedical engineering hubs outside of Silicon Valley. The people here were some of the nicest that I've ever met. I felt like my first couple days here, people were going more out of the way to greet me. Three-minute thesis, the first time I saw it, I was an undergrad, and they had to give all the information about their project in three minutes or less, or they couldn't do it.  You know what the day-to-day process is for doing your research, but then you have to take a step back and be like, okay, but how do I explain this to somebody if I'm meeting them for the first time? I remembered leaving that competition that I watched, being like, man, I'd really like to do that as a grad student, and then I found out that they have one at Marquette. Sometimes you hate when you go to a ball game and it takes you 30 minutes longer to leave the stadium than it took to watch the game, dodging people with a good session stand, trying to get out of the parking lot, it's enough to try to be in the same. Now imagine that stadium was completely empty, and it still took you the same amount of time to leave as it did to all those obstacles, just because you couldn't walk fast. Unfortunately, that is a reality faced by 800,000 Americans this year who struggle to walk after having a stroke. A common impairment after a stroke that affects your walking ability is called drop foot, or the inability to lift your toes on one side of your body. My thesis work was the design, the development, and testing of a new ankle joint that would prevent drop foot without causing unnatural walking. The competition was judged by a panel of experts in different fields. They even had the mayor and I won. This year's 2019 three-minute thesis $1,000 award winner and the one to represent Marquette University at the regional competition is Eileen Baker. It was terrifying and exciting. I'd like to just keep working on the new stuff like that, our research and development is really the more interesting side of things. Coming up with something that nobody has thought before, or finding a better way to do something that nobody had realized would work before, is what's most exciting for me. Being able to think about those bigger problems and projects at Marquette was nice. A lot of the time senior design projects are required by universities to really show off all the skills that you've learned during the first four years of your life. But Marquette really made those projects interesting and useful and they weren't really just abstract, oh build this thing and make it better. And so that is a lot more useful to the world than some of the engineering programs that just want to crank out those engineers to build bridges and make money. It's not just getting next high paid job, it's about doing something that matters and really challenging the students to find something that matters to you because once you do you can actually make a difference in it.


So if he's attacking, I'm blocking and attacking at the same time, or if it's great, I want to pop and attack at the same time, which is pretty fast. Pretty fast compared to other martial arts, because other martial arts will be to attack, we go flop and then punch. Or it will be to flop and then punch. So most martial arts will be two beats. In Wing Chun, we condensed it into one beat. One beat, flop and attack at the same time. So that's where Wing Chun is very useful, because it's that much faster. Now, that is the strategy of Wing Chun, is to be able to do those things simultaneously. Now, let's contrast that with Jikendo. Jikendo, let's say attacks. I don't even need to block, because I'm attacking and cutting long. So those are two strategies. And you decide what's better for you.


This is stock number 11563Z. We are here at Summit Automotive in Fond du Lac, Wisconsin, near new and used sports car headquarters today. We are checking out this super clean 2012 Chevy Camaro ZL1. This vehicle has the 6.2 liter V8 supercharged motor which pumps out 550 horsepower. This car has been fully safe and inspected by our service shop as a fresh oil and filter change. All the fluids have been checked and topped off and this car is 100% ready to go. Silver ice metallic is the color we shoot all of our videos in 1080p 60 frames per second. So if you have HD capabilities on your computer tablet or smartphone device turn them on right now because it is definitely your best way to check out the quality and condition of the car before seeing it in person. And if you'd like to check out all the photos on this car in the upper right hand part of your screen as they link to our website click that and check us out there. Very clean down that side. Comes with the 20 inch painted and polished aluminum rims. They're in really nice shape and it comes with Nitto NT555 285 35 ZR20 tires. These tires have a very good amount of tread left. I'd say probably 70-80% on there. Comes with the Brembo brakes. Front fenders in pretty nice shape. Comes with the HID headlamps. The LED running lights and the factory fog lights. Front bumper and lower valence are in pretty nice shape. No major dents, dings or cracks on that front bumper. And the valence. A couple little scuffs but nothing too bad. The hood is in very nice condition. Has the carbon fiber insert on there. Passengers side front fenders in nice shape as well. And the passenger side rim. No major scuffs or scrapes on there. As you go down this side of the car take note of how clean the body is. How reflective and mirror like that paint is. We take these HD videos so if you are far away or even if you're close by but just can't make the trip down you can still see the car hear the car and have confidence in what you're looking at before you even get here so that when you do get here there's absolutely no surprises. And that is why we offer the Summit Auto Fastpass option in the upper right hand part of the screen. A link right to our website where you can apply for financing. Get pre-approved, see a payment quote, even appraise a trade all from the comfort of your own home. So when you do get here all you gotta do is drive the car, love it and you'll be all set to go. Back rim is in nice shape as well. And the back tires have just as much tread as the front tires. Gets you a little bit better look at that tread pattern on there. Lots of tread left on those tires. So we come around to the back of your bumpers in really nice shape. As the back of parking sensors the quad tipped dual rear exhaust, deckwood spoiler and the trunk lid is in nice shape as well. Coming around the driver's side just as clean as that passenger side. No denser dings on that rear quarter. And for full disclosure this back rim, nice shape as well. No major scuffs on there. Once again driver's side door looks really good. Do you get the heated power mirrors? And we will check out the interior in just a second. As long as we're standing here we'll check out the back. Trunk area nice and clean comes with a couple factory formats. If you ever want to know where your RPO codes are on these camaros that's where they are. Make sure it has all the options you're looking for. And then it does come with the front bumper plastic pieces that came with the car originally. That deck lid shuts nicely. Inside the ZL1 package gives you the black leather and suede interior. No rips no tears. ZL1 stitched into the headrest. Just a little bit of wear on that bolster there but nothing too bad. Both these front seats are heated. Power driver's seat, factory floor mats, auto headlamps, Boston premium audio, power windows, power locks, power mirrors. You get the black door trim. There's your trunk button. Take a look inside. You can see this car has 22,264 miles. You get the digital speedometer compass display. Instrument cluster is very nice and clean. Comes with the leather wrapped steering wheel, Bluetooth and audio controls on the right, cruise controls on the left, flat bottom steering wheel with the ZL1 logo, AM FM and serious XM radio capabilities. It does have a CD player. There are your heated seat buttons, your climate controls, all your gauges right there for oil pressure, oil temp, volts and boost. You got tour and sport mode, stability control and it does have the six speed manual transmission. Passengers side format and seat are in excellent condition. No rips or tears on there. Smells very clean inside this car. I don't think it's ever been smoked in and you do get home link buttons for your garage door security systems and lighting systems right there and on-star capabilities in the mirror. We'll start it out and check out how it sounds. Then check out under the hood engine lights or anything like that. I personally like thank you for checking out the video today and hopefully from this HD video we'll have been able to tell just how clean this car is all the way around inside and out. Once again under the hood we have the 6.2 liter supercharged LSA motor. 550 horsepower engine day is very clean. It runs very smooth. Once again this car has been fully safe and inspected by our service shop. It has a fresh oil and filter change. All the fluids have been checked and topped off and this car is 100% ready to go. I would highly recommend this car from a quality and condition standpoint. Do want to show you those HID headlights. And to see more pictures of this car, one of our other 450 new and used cars, trucks, SUVs, minivans, Wranglers, sports cars, Camaros, Corvettes, Mustangs, Challengers, Chargers, you name it we got it go to our website right there www.summitauto.com full pictures and descriptions of every single vehicle from two locations all at summitauto.com and if you'd like to check out more HD videos you can go to youtube.com slash summitauto. Remember to like subscribe and share in this video and all the videos that you see there. In fact in a second you'll see a link to subscribe to our YouTube channel in the upper left a link to more Camaro videos like this one in the upper right. A link to this vehicle on our website in the lower left and a link to our latest YouTube video in the lower right. Click those check us out and we're super excited to help you with this Ultra Clean 2012 Chevy Camaro ZL1 in Silver Ice Metallic. Thanks again for checking out the video.


Multidimensional scaling aims to preserve all the distances from the original data space, meaning it tries to maintain both the distances between neighboring data points and between the data points that are far apart. In life, we often only care about things that are close together. Anything far away is just far away, and the exact distances don't really matter. For example, I care how close my home and workplace are, as traveling half an hour or less makes a huge difference. But if I drove from my home in Ljubljana to Paris, 30 minutes wouldn't really matter to me on a 14 hour trip. Paris is just far away. Similarly, in data visualization, anything close together should matter more. Do we really worry about retaining each individual distance, or are we just interested in exposing data instances that are close to one another? For example, if we're looking for the clustering structure of some data, then all we really want is to clump together the data that's close enough. Consider this data with a couple of obvious clusters. First, I use the distances widget to compute the pairwise distances between each point. Then I use the MDS widget to take those distances and create a map. Now as I'm using a two-dimensional data set, I expect MDS to recreate it exactly. So I'll just leave these two images here side by side so you can clearly see that they are indeed the same, if a little rotated. Moving on, I'll try out another visualization tool, the so-called T-distributed Stochastic Neighbor Embedding, or T-SNE for short. Now T-SNE only cares about neighbors. In this visualization, the idea is that the points that were nearby in the original space will stay close together. So let's give it a shot. I can connect my original data to the T-SNE widget and see that the nearby points are still clumped together. This clumping is controlled by the exaggeration parameter. So take a look at what happens if I emphasize the locality even more by raising the exaggeration to 2. Okay, let's change it back to 1. Now a few side notes before moving on. First, note that the MDS widget can be connected to the data source directly without computing distances explicitly. The result in this situation is the same as using the distance widget with Euclidean distance. And second, while T-SNE also requires the distances, the current implementation in orange computes Euclidean distances directly from the data so it can't actually receive distances on its input. Anyway, I'm now curious to see what T-SNE would do with the Zoo dataset we've been using in our last couple of videos. So starting off with an empty canvas, I can load the Zoo dataset from the dataset's widget and connect it straight to T-SNE. I also see it colors the data by animal type. And I see no overlaps. The mammals, the fish, the birds, and even the invertebrates are all in their own cluster. Now compare this embedding to what we got from MDS. I'll just make sure the points are colored according to animal type. I'll hide the control areas and put the windows side by side. You can see the difference isn't really staggering, but it does seem that T-SNE did a bit of a better job clustering the same types together. T-SNE and MDS seem similar in two dimensions, but the difference is more pronounced with larger datasets. We'll talk about this more in our next videos, but for now I'll just conclude by explaining where the name T-SNE, or T-distributed stochastic neighbor embedding actually comes from. So it's an embedding. This means it places data points in a smaller space, in our case a two-dimensional one, by optimizing their locality. And it does this by looking at each point's neighbors. Also stochastic just means that there's an aspect of randomness. In this case it's because we initialize it with random points. And finally the T comes from the T-distribution, which is used to determine the importance of each neighbor. The main takeaway here is that MDS preserves the distances, while T-SNE preserves each point's neighbors.


Now, let us look at it the other way. So, this is part 2. Suppose x is an extreme point, extreme point of p. Now, if x is an extreme point of p, we need to show that x can be written and we need to show that x takes this sort of form x1 till xm followed by n minus m0. So, suppose I arrange the coordinates of x in this sort of way, suppose I write x as x1 till xk followed by some n minus k0. Now, k could be n in which case there will be no 0s, that is also fine. So, this is every x can be written in this kind of form, this is without loss of generality. Now, if the columns of A corresponding x1 till xk, so that means these are a1 till ak, these columns, if these columns are linearly independent, then what can one say? If you have k linearly independent columns of A, what must be the case? Well, the only way that can happen for you to be able to find k linearly independent columns of A is that k should be less than equal to m. So, then if these columns are linearly independent, then it means that you have then k is less than equal to m. If k is less than equal, then what that means is therefore that x takes this sort of form x1 till xk, this is your first k. Then you have some 0s here, how many of these these are m minus k0s and then you have the remaining 0s, which is n minus m0s, correct? Because k is less than m, less than equal to m, it means that m is some you have first you have these k, then you have some you have some 0s here, m minus k0s and then some more 0s, right? So, all of these together, the number of 0s here is still n minus k, just as I had written before. But what is the meaning of this? What I can do is now notice that well, this is actually what I can do is I can pick up I can pick up m minus k columns from here such that together with the columns of columns of together with a1 to ak, they form a basis. See a1 to ak are linearly independent, so k has to be less than equal to m. From the remaining columns, I can pick up from the remaining columns of a, I can get I can choose m minus k, so that together they form a basis, right? And then so using, so we can find m minus k columns from ak plus 1 till an such that a1 to ak these columns are linearly independent. So, these are these should all be linearly independent in which case we can then say that this means that x can be written in this form, x1 till xm followed by z, x1 till xm followed by n minus m0 where the columns corresponding to these are linearly independent. So, if I wanted to show that x can be written in this form for that I if k if the columns that are I can write x as x1 till xk followed by n minus k0 and if the columns a1 till ak corresponding to x1 till xk if they are already linearly independent, all I need to do is pick m minus k columns from the remaining put that together that then makes creates for me a linearly independent and then that becomes my that then becomes a basic feasible solution. So, which means then that this is a x is a basic feasible solution. Now, I can do this if under this condition which is if the columns corresponding to x1 till xk which means they are the a1 to ak if they are linearly independent, if they are not linearly independent then I cannot say that k is even less than equal to n. If they are linearly if they are not linearly independent then k need not be less than m, k could be even greater than m. So, this logic will not work. So, then that gives you the other case. So, the second case is that if the columns a1 till ak are linearly dependent. So, if they are linearly dependent what does it mean? This means that I can find there exist say a w such that w in rk such that summation w i a i equals 0 going from 1 to k. So, if these are linearly dependent then I can find a linear combination of these such that that linear combination is 0. There exists a w not equal to 0 in rk such that I can if I take this weighted sum of these columns that that gives me 0. This is what it means to be linearly dependent. So, since they are linearly independent. Now, what I do is the following look I have x which is written like this x1 till xk followed by n minus k zeros what I will do to it is the following I will I add to it add this vector let us call this w hat w hat is comprised of w which is what I have earlier my the w above and a bunch of zeros I have w and a bunch of zeros right. So, now look at the vector x plus epsilon w hat what what what can you say about x plus epsilon w hat where epsilon is just some small positive quantity x plus epsilon w hat what kind of components it has if you look at the last n minus k components all the n minus k components are all 0 the last n minus k components are 0 the first k components are getting perturbed a little bit. So, you you have the components of x1 you have the x1 to xk but then on top of that you are adding a w epsilon times the w i right. So, it is being perturbed a little bit but I can find we can choose we can choose epsilon small enough so that x plus epsilon w hat remains greater than equal to 0 right. So, remember x x was so here we we started off saying that x is an extreme point so of p that means x is certainly feasible which means x these are all greater than equal to 0 these components the last m guys were all last n minus m were 0 right. So, now what I am saying is I can put a small enough perturbation I can put a put a small enough perturbation so that these are all greater than equal to 0 because what I have done the form of x I have assumed is that the first the all the non-zero ones are here and the remaining guys are all 0 right. So, so we can choose epsilon small enough so that this is greater than equal to x plus epsilon w hat is greater than equal to 0 not only that x minus epsilon w hat is all can should also be greater than equal to 0. So, fixing a w I am scaling by epsilon so I so x plus epsilon w hat is greater than equal to 0 x minus epsilon w hat is also greater than equal to 0 and moreover look at this x ax plus epsilon w hat what is this this is ax plus epsilon a w hat what is this quantity ax is is b and epsilon times w hat is what it is it is w it is the so all the all the the last n minus k are all 0 in w hat so what you are really doing is doing this sum here the sum written here summation w i a i and that is equal to 0 right. So, this term therefore is 0 so what you are left with is just b and similarly x minus epsilon w hat is also equal to b. Now what did we conclude as a result x plus epsilon w hat is greater than equal to 0 x minus epsilon w hat is greater than equal to 0 a times x plus epsilon w hat is great is equal to b a minus a into x minus epsilon w hat is also equal to b right what this means is if you look at these two points x plus epsilon w hat that belongs to p x minus epsilon w hat also belongs to b now if these two both belong to p but then x is actually nothing but half this plus half plus the other one x is half of x is simply the average the midpoint of these two right so what have we concluded we have concluded that if the columns if it so happens that the columns a 1 to a k are linearly dependent then you can find x 2 points in p x plus epsilon w hat n x minus epsilon w hat 2 point whose midpoint is x right which means what which means x cannot be an extreme point right. So, x cannot be an extreme point and that is a contradiction because we started off assuming x is an extreme point of p started off assuming x is an extreme point and we found that well if in this case a 1 to a k if they are linearly dependent then it cannot be an extreme point. So, the only possibility is that they are linearly independent and then if they are linearly independent we said that it is actually possible to look at view x as a bfs by padding additional columns from the remaining remaining n minus k column is this clear. So, what this what we have concluded as a result is the essentially is go back to the statement of the theorem we concluded just this that x is an extreme point of p if and only if x is a basic feasible solution. Now, these sort of characterization which basically take you from a geometric property to an algebraic property are extremely useful because computers can only do algebra they cannot do geometry right extreme point is a geometric property that has no formula associated with it bfs has a formula associated with it right. So, there is an algorithm you can now try to design around this. So, what so the most the most popular algorithm for solving linear programs actually just basically does this it just goes from one basic feasible point to another looking for trying to see if that is a solution all right that is what is called a simplex method we will come to that in later if possible. So, but let me tell you of couple of corollaries that follows in a straightforward manner from here yeah which part of the proof yeah. So, these were all assumed to be positive that was in the first case. So, going back here let me revise this see x can always be written in this form where you put all the non all the positive guys as x1 till xk and the rest is rest are 0 it could be as I said k is equal to n in which case there will be no 0 element all elements will be positive. But okay now if the if the yeah so if you have if the columns corresponding to x1 till xk are linearly independent then I have fewer then I have I actually have fewer columns than I need to make this a BFS. So, I have k of them they are linearly independent all I have to do is borrow m minus k additional columns from these guys from the ones that are multiplying these elements.  So, all I am saying is I can find some I can find I can find m minus k columns from these remaining ones here such that together with these a1 till ak they form a linear they form a basis they form they should form they become m linearly independent columns no we have not used that here. So, x if x is an so if x is an we just use that yeah. So, we basically said well if we did not use that x is an extreme point we said that suppose it has these many if this is the form of it then then all I need to do is I need to find m minus k and if these a1 to ak are linearly independent then all I need to do is find these remaining additional columns and create that into a basic feasible solution. This what you are saying is right this observation will work whenever k is less than m whenever the a1 to ak are linearly independent this will work does not matter whether x is an extreme point or not. And that is not the only possibility the other possibility is that they are linearly dependent and that is where we need that x is an x is correct. So, what he is asking is is it possible that you can have a polyhedron is an extreme point of a polyhedron may not have some component 0 right that is a fair comment. But the reason why this theorem works is because this is not an arbitrary polyhedron anymore it is it is an LP in standard form it once you have a polyhedron written in this form ax equals b and x greater than equal to 0 then extreme point must have this feature. This is now this polyhedron now is in the non-negative orphaned of your n dimensional space and there is an affine set that cuts through that. So, the part of the affine set the affine set is a is this ax equals b that the part of it which lies in the non-negative orphaned that is your polyhedron such a poly you are we are characterizing the extreme points of such polyhedron. What you are saying is absolutely right if I wrote out an arbitrary polyhedron drew an arbitrary polyhedron on a page there is nothing there is nothing to say that it should have you know the extreme point must have some coordinate 0. But these kind of polyhedron do have that right. So, this is one of the also an unwritten advantage of converting an LP to a standard form that you get firstly you get two things one is that if the feasible you get a formula for the extreme point that is one thing the other thing is that if the feasible region is a non-MPO for free getting a guarantee that there is an extreme point. So, let me just write this out since we are on that topic. So, let me write this this is a corollary. So, if P which is x such that ax equals b x is greater than x greater than equal to 0 if this is non-MP then P has an extreme point why does it have an extreme point because it always has a BFS right. If it is non-MP it must have a BFS right because and once it has a BFS it has an extreme point and then combining with what we already know if there exists an optimal solution which means optimal values what this means optimal value is not minus infinity it is greater than minus infinity then there exists an extreme point that is an optimal solution. Here is a simple question for you how many extreme points can you have if I gave you a bunch of if I told you that I have a polyhedron in n dimension how many extreme points can it have is that a simple answer to this question say a polyhedron just in R2 how many extreme points can it have any number of extreme points right because you just you can you can just keep making you know polyhedron that looks or more or more like a circle and you can get as many extreme points as you like. So, just the dimension does not automatically say how many extreme points you should have you can have but the beauty of this the standard form is that now that you are in the standard form you can actually say put a bound on how many extreme points you can have how many would that be see every extreme point is a BFS and how do you generate a BFS you generate a BFS by looking at m linearly independent columns of A right how many such choices do you have for linearly independent columns of A you have you have n columns you want to choose m of them n choose m is the number of linearly possible choices not no more than that and each such choice will give you potentially 1 BFS or 1 extreme point right. So, the number of the number of extreme points or basic feasible solutions of this set x such that A x equals B x greater than equal to 0 this is the number of extreme points or basic feasible solutions no more than n choose n right where but remember yeah where A is r m cross n and full row rank. So, what this this is another thing that the that that putting an LP in standard form what it gives you is that well it tells you that at the most you need to search over these many points this is the number of points that your solution lies in one of one of these if it has a solution it lies in one of these.


This trustee August is hotter than ever at Appalachian Wireless, as they are slashing all normal contract pricing on all smartphones by 50% when you sign up for service. Better service, bigger saving, serving you for the last 25 years at Appalachian Wireless. It will be a huge savings for the citizens of Pike County and the taxpayers of Pike County. Over the past two decades, at least two other efforts have sought to change the Pike County physical court, from magistrate-based to commissioner-based. The latest effort by Pike Countyans Against Government Waste gained some major momentum this week. The group gained enough signatures to submit the petition to Pike Judge Executive Bill Deskins, who in turn issued an executive order to place the measure on the ballot in November. Now, Pike Countyans Against Government Waste is hoping the measure will end up on the November election ballot. We can all work together in this county, but denying the people the right to vote is not the way to do it. I say we get her on the ballot and we vote for it. Pike Countyans Against Government Waste has been highly critical of the Pike Fiscal Court. Blankenship said his group's concerns prompted the petition effort. The system apparently is flawed. It's no longer working, at least not in our opinions. And that's why we're pushing to try something new. I mean, to do something over and over, expecting a different outcome is the true definition of insanity. And as a county, we cannot go another day without seeing some form of change. And if they're not willing to make changes up there, which over the last year since the occupational tax passed, then what have we got to lose by trying? Now Blankenship says the county's other elected officials need to act to get the measure on the November ballot. The Judge Executive made the order. Now it's left up to the county clerk. She does her job. She'll submit the order to get it on to the books. That's the only thing the law says that she has to do, just submit the order to the sheriff. Handbills are printed out. Basically what's left down is the weight. The weight for the measure to be placed on the ballot and the weight to see how Pike County decides to be governed. Reporting in Pikeville for EKB News, I'm Chris Anderson.