Well, ladies and gentlemen, first up, we've got the most exciting and awaited panel discussion for the day, which is health tech from hospitals to homes. Technologies like artificial intelligence, automation and Internet of Things have calculated into almost every aspect of healthcare today. Wouldn't you agree on that? And how do we see the future unraveling? Well, with more healthcare, mobile apps in the making, be it booking an ambulance in a click or getting tests done in a day without even stepping outside, do we really see cloud healthcare services becoming a thing and much more? Well, with this, it is my honor to now invite Ashish Rajaj, Chief Marketing Officer, Narayana Hel, Sanjeev Nayar, the Chairman and Founder of Queroots Wellness Solutions, Anuja Alarwal, Head of Marketing, Sanofi Pasture and Pritim Pritam Alex, Head of Marketing Communications, Apollo Protein Cancer Center with the session chair being Harbindar Narula, CEO, BW Healthcare World and BW Wellbeing World. Well, it is an honor to have all of you join us and it just stays with all our smiles on the screen and the infectious energy that we are looking forward to your panel, Mr. Harbindar and Narula. I think it's time for you to take forward as the session chair and continue the live later. Thank you, Madhna. You know what? Technology has changed the way we look at healthcare today and its allied services that are today accessed, delivered and paid for. It is amazing to see how today the customer that is the patients and their families are becoming more informed than ever before and also have more choices than they had ever before, which means that healthcare providers need to make efforts to not only share more information about who they are and what they do, they also need to give a reason why should the care seeker choose them. To discuss this modern phase of healthcare marketing, we have with us the panelists that have been introduced. So without wasting too much of time, I will jump into asking questions because I have a list of questions that are really, really something that I really want an answer for. So let me begin with asking everyone. So one of you can choose to take the lead in answering this question that how has technology enabled healthcare to evolve to a point where diagnosis and care to a large extent are brought to the patient's doorstep today? So I'll start. Hi, everyone. Thanks for having me on the panel as well. So it was in making the healthcare industry over as many as decades we all know has been into a different orbit and to moving into consumer centricity slash the patient's centricity, it had to happen. And there were tries that happened say six, seven years back, but ultimately we all know the movement happened in the last two and a half, three years. And it has actually made it come into the center because everywhere around us from 2011, 2012, everything around us has been started moving to consumer first. It was just a time that for healthcare also to move into that direction. And now it's beautiful. See, imagine how as a consumer or a patient, everything is coming to my doorstep, whether I live alone, whether I'm an old age person, or I don't have anyone in that emergency situation to take care of me, I still have something to take care of my health. So that movement was supposed to happen, but thanks in the last three years, it has been a great shift. So Anujaji, would you want to add to this? Sure. I think I have two more. I think great messages, Ashish, just to add, I think two things. Firstly, the whole tech revolution has while being fueled by healthcare industry, there is a huge role that has been played by the technology industry as well. So whether we look at apples of the world or Samsung, so the technology has enabled far more advancement and awareness amongst consumers at their doorstep. Secondly, there is a huge and a very exciting ecosystem of healthcare startups and tech startups in India who've enabled and enabled the consumer to have healthcare available at their doorstep. I think the two coming together, along with of course the healthcare boom that has happened, has enabled consumers today to be far more in control of their own health, be far more aware and these solutions are now available at doorstep. I would still say far more in metros and mini metros, but access is the next step for health tech in my view. Sanjeev, do you have a view on this? Yeah, absolutely. As I have been, we have been working in the field of preventive health and wellness. So I would rather say that more than the conventional medical systems, I think the preventive health and wellness, the growth has happened primarily because of the backup of technology. There is no doubt about it because generally, whenever it comes to empowering people or generally whenever it comes to health, the first thing common people think about is a doctor or a hospital or a clinic, they never think that they are responsible for their health. So and also there has been lack of medium or the methods to reach out to the consumers for products or services which are actually targeted towards preventive health. But I would rather say that because of these technological disruptions which has happened and as more and more people started coming into this online media, online videos and all those kinds of things, social media, which has created a huge level of awareness among people about, yes, I can also take charge like Ms. Anuja said, empowering people when they also should know that I can take charge of my health. So that has happened only because of the technological advancement which has happened right now, where we have right from the data science, which is helping us to understand deeper level of data and also using deep learning techniques like the artificial intelligence. And you can connect that with devices like the various IOTs. So it's going to be a different world altogether when we present a small, you know, maybe a 1 centimeter by 3 or 4 centimeter ECG 6 lead machine to a person. It's a wow factor, like in the sense that, oh, I can do that at home, I can put it in my pocket, you know, ECG, ECG mission, I can put in the pocket and walk around and do it. So it's actually, I would rather say thanks to technology for this kind of a major, major advancement for preventive health. Got it. Thank you so much, Sanjeev. Alex, do you have a point of view on this? Yeah. So in this era, in our phone, what we have is all OTT services, right from prime and Netflix and now online delivery, of course, hospitals and telemedicine also made their way. So that has clearly showed us the way a phone can operate. Earlier it used to be, okay, let's go visit our family doctor immediately when you get a fever. Now when you get a fever, immediately what you do is pick up your phone, either Google for a solution or use an app. So now instead of Googling where we present is in the app model. So something which has been evolving over these years and I think, you know, healthcare and I would say not even technology, mobile phones is our closest buddy to, you know, for this evolution. Got it. Ashish, let me come back to you. Now, one thing that pandemic has taught us is that the patient care can be provided at home, right? Now do you think that the home care and the home services are finding increased level of acceptance because, you know, these services have been in existence for many years, you know, so the care provider was ready with it, but the acceptance levels were very low. Now, of course, the need got, you know, you know, came into forefront because of pandemic, but is there a role that marketing communications have played in growing this acceptance? Absolutely. As much as the environment was conducive for all the tech and telemedicine and home care solutions. I think marketing has played a great role in terms of providing the right kind of information for the consumer to be looking out how to utilize these services. Those kinds of content coming to us, how can I live with COVID or how can I do a teleconcertation as basic as that? And if there is a requirement of habit change, I think marketing has been the best solution for making that habit change in consumers. So that has been seen, a lot of healthcare brands came together and produced a lot of content which could enable such influx of consumers in the right space in terms of using all the digital solutions. So I think it has a tremendous role, which has been played over the last couple of years, but it doesn't end here. If I've got the way of telemedicine, it has to keep growing. So more and more use cases have to be told to the consumer and the right form of usage has to be developed. So Preetham, let me come to you. What we have seen is that India is going through a phase where healthcare is plagued with suspicion from the point of view of the patient. What is it that the marketers are doing to overcome this challenge? Or do you see it as an opportunity for new age healthcare providers who are now providing direct to consumer or direct to patient services? How are you using it as a advantage for your organization? So yes, first I would say as you always quoted us as a brand which always stands out. Any brand which stands out with respect to services, first consumers look at that. And how are we going to provide the best of the care? So our clinicians, our doctors are the next set of people who stand out to be unique amongst people in the market. And third, I would say the awareness which brings out the services and the technology and the best of treatments which are available in our country itself. So putting all three together, I think we will be able to differentiate ourselves and then use this opportunity to enhance and to promote what is best we have and what is best our consumers need. So I would see this as an opportunity rather than a challenge. Sanjeev Ji, pandemic has raised levels of consciousness among people in general. And this has led to prevention and which has further led to overall wellness or well-being. At least people are more mindful about it. So how is we use using technology to add quality of life to humans taking preventive healthcare to the mainstream? I think wellness or preventive health rather I would rather say wellness has been a growing industry for the last maybe two decades in this country. Globally also but especially in India from since 2000 we have been seeing a lot of nutrition supplement companies, fitness centers, meditation centers, yoga studios coming up big way. At the same time, there has been many of these medical practitioners who have been sceptic about the kind of growth of wellness products because people started popping in so many different supplements and they are jumping into different types of fitness programs. So we really don't know whether that is good for them or not popping in all these kinds of different supplements and is there a highly recommended thing because it's all OTC and primarily sold online. Even though I have been also selling nutrition supplements, that's the time I also started realizing the importance of personalization. Personalized health is so critical and thanks to the genomic personal genomic advancements which just happened in the world since 2003 since the human genomic you know science is open to the world. There's been many companies which has been working. So 2018 that was the time we started working on this project of epigenetic lifestyle modification based on genomic and also metabolic and assessments. We started with genomic assessments. We created a major 250 health condition assessments you know predisposition assessments primarily but later we found that that is not giving that kind of a good result because even if you get this report and say that you have got risk for so many different factors, it is actually not helping you sometimes it may scare you also. So that's where we added the metabolic assessment into it and our team of doctors curated the questions and we created a mobile app a very user-friendly mobile app and then we brought in machine learning to converge or rather correlate this 250 genomic condition and also 70 metabolic conditions and now what we are coming out with is a highly personalized lifestyle modification plan which is something like an operating manual for the rest of the life. It is not that it's a solution for everything but at the same time you know exactly what kind of diseases for which you are carrying a high risk number one. Number two is that you also know that which are the factors whether there's a nutrition factors or some other genetic factors which are going to cause this may be based on that taking some you know I would rather say informed choices that is what WHO is talking about this kind of process informed choices you would be able to prevent or postpone the possibility of this kind of diseases. The advantage or rather the what we have seen the last three years is that words like you were talking about the post-COVID or COVID period the words like DNA words like genomic words like genetics which became very common so I would rather say that you know even though we did our MVP the kind of test project in 2019 and we commercially launched in 2020 November I would rather say that you know we got such an amazing response in the market which I'm sure that you know it wouldn't have happened maybe in the pre-COVID because the post the COVID has made people to understand themselves they want to take charge they don't want to leave the responsibility of managing their health to somebody else. So if there is a possibility and also there has been so many incidents like you know people go to keto diet and get their kidney damaged somebody goes to the gym and go for the fitness you know on the on the gym floor they collapse so people started realizing the importance of personalized health and there you know the question you asked to I think Ashish I would rather add that because marketing communications has played a major major role in this all-space because earlier when it comes to healthcare or medical it is it was taboo you know it's not like you cannot market but now the advantage is that you have so much of content and great content writers out there so they create beautiful contents which are useful for the public you know it's not you are not selling any product or service you are actually providing information just leading them to this kind of you know value added services I would rather say you know the environment the timing is so beautiful in this country for you know the services like what we are doing right now. I totally agree with you Sanjeev ji that you know we are moving more towards community building rather than selling as an objective and selling actually has is an outcome of building a community or a tribe around what you are doing. Anuja you spoke about you mentioned about the the lack of services in tier 2, tier 3 so my next question is pointed towards that you know internet we marketeers coined this term that the world is becoming smaller the geographic boundaries are blurring similar thing is happening in the field of healthcare because of technology the gap that existed between tier 2, tier 3, tier 1 is now getting bridged with the help of teleconsultations, telehealth etc. Now how do you see the future of healthcare in these smaller towns and unraveling keeping in mind that tech could replace the gap quicker than the infrastructure development. Absolutely I think great question in my view and I don't think there's one answer to this in my view what is happening today I think Ashish and Sanjeev ji also spoke about the content explosion that is happening and with access to internet there's far more awareness that's available today and far more information available to consumers at all strata's. I think the challenge continues to remain around one trustworthy information secondly how to have access to the right facilities for example we do a lot of communication for consumers especially in being in the vaccines area along with the doctor the consumer and his own awareness as a healthy individual is far more important and it is important for us to reach to him so that he knows these are the preventable diseases that he should be protecting himself and the family against and across all tiers. Now the challenge continues to be for example the innovations that we try to do are on languages so we try to go as vernacular as possible and that's a step for us to be heard far better in smaller geographies for example I remember we were doing a Facebook live on one of the one of the therapy areas and my father-in-law said how many people actually listen to this in English and so from a consumer perspective I think we have to be far more consumer-centric to know what these consumers are looking for in terms of reliable information and information that makes sense to them access for access to information is not a challenge anymore I think it's more about being customized to them and then giving them the access to these services for example a lot of doorstep services today exist only in certain pin codes in the country and is not really available at a tier 3 level so those would be some big advancements that could lead to a step change. You know what the biggest reason that came about and it has been probably published in a lot of studies that the biggest reason for dissatisfaction in healthcare that the patients usually complain about is a doctor does not hear them out. Doctor does not give the full time, does not listen to us, how will he care when he does not listen to me. So now in this new age healthcare where technology is taking precedence over physical connect with the healthcare provider how do brands keep their communication and messaging relevant to create a human touch in the world which is led by technology. So Preetam or anyone who wants to answer this. I can actually add a line here. I think this is something very close to our heart in terms of communication what we at least try to do is to make sure that while doctor continues to remain at the center of the communication how do we make it like you right here it's a mundane job for a doctor to repeat the same explanation after explanation and to a consumer it is the most important thing. So we actually have done a lot of solutions which are some of which are in MVP stage also to create counseling kits and counseling tools both digital and physical which takes away a lot of burden from the doctor in terms of pre-soaking the customer. There was also another piece of work we did to look at top 40 questions that people search on Google actually and then create a kit which actually contain answers to all of those in forms of articles and videos and that was pre-soaked into the to the incoming patients who had an appointment for however this is a very ideal world scenario. We don't have all tools and equipments at all places but wherever this is done it trees up a lot of time from the doctor in the interaction with the parent or with the adult and really spend time on more meaningful conversation which a parent is looking for. So yeah I think it is highly critical and very underrated at today's point in time. Feed them back to you. So I have two submissions in this basically whatever technology comes in patient or a patient really wants to interact with doctors and for example our consultations in our unit the time is around one and a half hours. So literally one and a half hours doctors are sit and make sure you know they clear their doubts and everything. So technology even if it's a virtual consultation which happens across the world it still goes for hours. The doctor patiently make sure conveys the right message because the complexity of the treatment such that the patients are so much aware of all the treatment right from side effects the plus the minus is what the medicines the drug names the injections be it everything with costs they are up to date. So their clarification their doubts has to be addressed by the doctor so the consultation goes for hours. So technology does support us but however in person when the patient is with the with the doctor there's always a human touch. In fact Apollo's tagline is touching lives it not just just the tagline really we have an initiative called tender loving care right from doctors nurses housekeeping everybody goes beyond their duty to provide that extra care for the patient you know that definitely gives the personalized attention and care for the patients. Definitely that human touch however robotic surgery and everything comes in you know that human touch is definitely required for patients especially when they are coming with a series of illness. So I would say doctors plus a human touch will definitely make a difference. Sanjeev Ji how do you manage it in your business? I think you know if you look at this all depends on just like what freedoms are it depends on the kind of diseases also but majority of the cases if you look at it you know people are suffering from one or the lifestyle diseases whether it's diabetes or you know the metabolic disorders. I think in these kind of cases also doctors have to spend a lot of time explaining all this kinds of basic things primarily because the patient knows that's a major thing right now the patient knows. Now here I think I just want to refer the the report which has come out from Deloitte in 2019 which talks about the future of healthcare. What they are communicating is very clearly is that new roles has to emerge. I think there is a space for a new role which is which can be a health coach a certified health coach or a wellness coach or a lifestyle coach whatever it is because that could be the question for if it's a critical illness as of course doctors doctor has to directly handle but the same time when it is management of lifestyle diseases once it is you know identified once a protocol is being created around it and then onwards the kind of follow-ups and the kind of you know those kind of things there need to be a new role has to come up which is if you look at the western countries it has come up very strongly the health coaches are really doing a lot of job a lot of work especially they are reducing the load for the doctors and I think in this country also it is coming up right now we have also done the same thing because when we are actually giving this genomic and metabolic report and which gives a lot of information about their future diseases that a lot of people can you know they become anxious to know what should I do and they wanted to talk to a doctor and all those things. So we have come out with a program in association with Indian Association for Functional Medicine where we are actually giving certification for lifestyle coaching where we are we have done about 150 people till now in the last one year we have certified lifestyle coaches they do this hand-holding you know for a period of 12 weeks so which has really helped a lot for the customers and also we have seen that the level of satisfaction the clients get is very high so I think new roles has to emerge because the patient knows. So Ashish I want to move to you with the next question. Sure. Yeah, no you are someone who's moved from a high tech space to a traditional healthcare organization so I'm sure you're going to be doing things differently in the traditional space. Now when we look at the mobile apps our concepts of marketing towards customer acquisition start changing. Now what are some of the marketing strategies in your experience that you have seen that are so unique and atypical to a traditional healthcare industry and what is it that you think you will be doing at a place which has been into traditional form of healthcare? So rather than saying that how this has helped at the tech point of view first I'll cover that apart from a digital healthcare space point of view. See the user acquisition has of course in the last couple of years for digital healthcare has moved from just content only to pricing and discounting that is how the consumer psyche has behaved now that when I get the habit of utilizing a product or a benefit or a service we all hunt for discounts or the category itself start developing discounted communications. So whereas when I started with digital healthcare it was more about product service content and within three years it reached to discount services and the whole communication and user acquisition game changed. Now in traditional workspaces or the traditional healthcare branch I'll say that it is still at a very very granular and a physical level and still your product service is the key to get the user on board. Now how do you add the digital space of it is the main movement that what traditional workspaces require but a brand like NH I think was already at the cusp of this you know this this beautiful meeting of solving for digital world and I would say that the physical meeting the digital in terms of right product and service and just taking from your last question it is it has been historically for every healthcare brand as doctor as a center thus we had to develop so many FAQs so many cheats in terms of consumer to understand but the change that is required right now is to build for the consumer first so that is one too many solve doctors or I'll say historically our general physician why we used to have a better connect with them because they used to talk in our language not telling us Tavi not telling us angioplasty not telling us something else they used to solve for us correct so that is what the change is required even at a digital level why because your product and services top notch it's just the consumer needs to understand the solution better you have to talk in their way so that becomes your strategy got it got it thank you Ashish Anuja my next question is to you and we'll keep it brief because we'll be running against time when it comes to vaccines creating awareness becomes extremely critical it is probably the most efficient way towards prevention of disease vaccination right with this new age marketing communication do you think it is becoming easier today to educate people than it was earlier with mobile being accessible to everyone and what are some of the ways that you are engaging with people which is different from before so I think two great questions in one it is definitely becoming easier and I think the biggest reason besides internet being available is covid with covid coming in the whole awareness around vaccination has gone up significantly earlier the assumption was that vaccination or the or the belief was that vaccination is only for my child maybe a child who's around two years or younger and my doctor will guide me on vaccination today the whole explosion around adult immunization is far higher you'll be surprised to know India has an adult immunization rate of less than 2% for a disease like influenza which is actually quite commonplace and the vaccine is fairly available for decades having said that I think it is far more awareness around vaccination today that has been driven by covid in conjunction to the technology that has led to a far more openness around it in terms of what we do as vaccines how do we look at marketing differently I think we have identified a two-pronged approach we look at consumer at the center and see who are his influencers he primarily has two influencers one is a doctor himself and second since we deal largely in pediatric vaccination the second influencer is this community of mothers so there are thriving community of mother influencers and digital opinion leaders so we work with the two of them together individually and also together and in conjunction we have a lot of consumer focused activities and presence online which allows us to reach a mass media secondly also have the influencers talk to the consumers in the language that they understand similar to the physician thing that Ashish mentioned and this coming together allows for a lot of questions and awareness around vaccination for example a recent facebook live that period we had a lot of questions not just on influenza but also on general immunity waning around kids earlier no mother of a child four-year-old would really consider that my child is not protected against you know certain diseases but with covid and such social awareness events that a lot of organizations run today especially in preventable health this is becoming our new mainstream strategy and we've seen it work very well got it got it sinjiji my question to you is that you are marketing a very innovative service and you call it epigenetic lifestyle modification and it like you mentioned it is based on personal genomics now how important is marketing communication in making this reach to the masses and have them understood in the manner that you want them to understand I think out of all the people who are out there in the panel would rather say ours has got the maximum kind of you know dependence on the marketing communication because this is whatever we are doing all everything is innovative and new to people even the fact that you know people come to know when the oh I see my DNA can be decoded what is this DNA all about what is gene what is this chromosome you know it's everything is new so and a very complex science and the complex subject has to be simplified and put it across to the public that is where a brilliant communication strategy is required I think whatever we could do till now in the last one and a half years is because we have been really focusing on that we have been really focusing on you know breaking down complex information into simple you know understandable formats with the help of lot of you know some of our media friends also so that has been our continuous exercise till we are working on it I think for us marketing communications is the key to reach out to the people and educate them got it so my my last question and closing question because we've already run over time I want each one of you to give me that one healthcare marketing trend that we cannot ignore in the next 12 months so starting with freedom I would say communicating treatment diagnosis and the technology which we have through meme campaigns so which is something hospitals have not touched I did do a couple of meme campaigns which is again I'm sure Ashish is going to have a challenge in the traditional way of healthcare thinking but it did work so something where memes can be used to create awareness on diagnosis treatment awareness and the out possible positive outcomes in a treatment so I would say memes is one something which I will take it forward Sanjeev Ji one trend for this year I would I would rather say it's connected to data and when it comes to data there are two things which will be you are going to see as a major trend which will be happening this year onwards one is going to be the AI on one side and blockchain technology on the other side so that's going to be major drivers awesome Ashish preterm you took away what I wanted to say but yes overall of course I was thinking from a trend point of view we have always seen how entertainment sports we started with loving these kind of genres because we knew a lot BTS behind the scenes I think from a if I have to think right now I think it's it's it can be one of the bigger bigger engagement tool from a marketing point of view where your content is for BTS telling people what actually happens behind the room for them to have a greater acceptance or trust for the brand so that could be that could be one of one of the trends so to me I think the biggest game changer for us is going to be personalization both for doctors and for consumers today the balance is shifting towards consumers consumer is wanting to know what is relevant for him or her from the whole clutter that exists so to me I think personalization and that is the hardest thing we have to bring in data together like Sanjeev said but that is really to me a big opportunity awesome I mean you know my key takeaways from the last set of answers that you gave is that you know if you have to look at what we need to do and really need to do well is to look at data personalize our communication engage with people and focus on local languages so that we are able to communicate better and be understood better right thank you so much each one of you for taking out time to be on this panel I think this is a very very beautiful topic and I could go on and keep this panel on for the next one hour but I'm getting calls to now be quiet right so thank you so much everyone it was lovely talking to you absolutely thank you so much to all our panelists thank you for your valuable time today thank you once again


Hello and welcome to the session. In this session we discussed the following question which says write the coefficient of x in minus 8xy. Then the second part of the question is write the numerical coefficient of 6abc. Third part of the question is write the constant term of 2x squared plus 3x plus 7. Now the solution. First let's find the solution for the first part in which we have to write the coefficient of x in minus 8xy. So here the coefficient of x is equal to minus 8y. Now the second part of the question is write the numerical coefficient of 6abc. So the numerical coefficient of 6abc is equal to 6. The third part of the question is write the constant term of 2x squared plus 3x plus 7. So for this expression the constant term is 7. This completes the session. Hope you have understood the solution of this question.


of Wrigley Spearman Chewing Gum invites you to enjoy life, life with Luigi, a new comedy show created by Cy Howard and starring that celebrated actor, Mr. J. Carol Nash with Alan Lee. You know friends, Wrigley Spearman Chewing Gum is a typically American product that appeals to people of all ages and nationalities in all parts of our country. And the Wrigley people feel that life with Luigi is a typically American radio program. A friendly, enjoyable show that sort of symbolizes the American spirit of tolerance and goodwill. So they're glad to bring you life with Luigi each week and have you join them in this pleasant half-hours entertainment. And now let's read Luigi's letter as he writes about his adventures in America to his mom of Asco in Italy.  My business is not a gone, it's a gone. In America they got a saying that when a business ain't as so good as how to stand it still. Mamma Mia, my business ain't as standin' it still, it's a gone a backward. And I'm a trader so hard to be good American a business man. I'm even a join that better business a bureau, but still a business is a get to know better. If you wanna know the truth to Mamma Mia, how much your money I'm a got after one a year in America, in the last 12 months after my paid off all of my expense, I found I'm a got a profit of I'm a owe of $50. This $50 is for a Betsy Ross a bed which I'm a bought from a New England farm and which is now standing under my window, not at the farm of the bed. Mamma Mia, if I'm a could only get some idea how to sell it at the bed, excuse me is a customer coming in. How do you do, sir? I'm from the Clarey cash register company. Oh, well, I come right in to Mr. Clarey. My name is not Clarey. Oh, your name is a cash register? No, no, Clarey is the name of the register and I represent the company. Sir, are you satisfied with that beating up all the cash register you've got? No. And why not? Well, a fellow who's in the event of my cash register easily forgot how to win a cash register for the inside. Oh, not doing much business, eh? No, tell the truth, my all the cash register is open only twice this week when a fire truck is a pass-by. But this morning is open up twice, it was a two-alarm fire. Which proves my point exactly. You're not doing any business because you're resisting modernization. Old-fashioned methods just don't get the business. You need a Clarey cash register. It's as modern as television. You mean you press it a button and how does it come at the win? No. Well, wait. Wait, you give me a big idea. What? I'm going to put a television set in my store and the people that come in to watch are going to buy my antiques. Excuse me, please. That's a good idea. I'm going to see my countryman a pass-by. Well, what about the cash register? Well, if I'm making up for money, I'm going to buy it, Mr. Clarey. Thank you very much. Hello, pass-by. Hey, pass-by. I'm just got a big idea how to make a lot of money. How, Luigi? Television. Television. Luigi, I got bad news for you. Luigi has invented television before you. No, no, pass-by. You don't understand. How am I going to show free television in my store?  What's so funny about television? Anybody who watches television in the old antique shop, you know what they love to see? What? Benjamin Franklin wrestling with the gorgeous in Georgia, Washington. Well, then, then you don't think it's such a good idea, huh? Oh, Luigi, all the time you get such crazy ideas of how to bring in the customers. I remember the time you was around that two-for-one sale. Mother Pasquale, I was just arriving at country. You should have still been able to figure out you can stay in business if you give a $2 for one. Look, Luigi, I'm going to advise you for your own goods. Forget this television idea. Everybody knows that television is on the way out. On the way out? Sure. It's unpatriotic to buy television today. If a people was to keep buying the sets, we would have wind up with a civil war. Civil war? What's going on? How do you figure this out? Come in a sense. Everybody buys a set. He's put up a big aerial so he can catch bigger pictures.  Pretty soon the whole country is a catch of the fever and what's the result? Aerial warfare. Mother Pasquale, I'm going to read the word they got a television with no aerials. That's even a voice. It starts underground movements. Did you forget this television idea? Besides, where are you going to get the money to pay for a television set? Well, I figured I would lend the money from my best friend. Shows? No. Horowitz? No, he ain't even a warman. Olson? Now you're getting the call. And so's are your chance of getting the money from a maid. Please, Pasquale, I'm going to pay you back. A television set is going to bring in a customer. Oh, stop. What do you think? I'm a... Wait. Maybe I would have been willing to lend you money for this television set. Oh, you would? Sure, little cabbage head. You know it's a nothing I wouldn't do for you. All the condition is for the money I'm lending you, it's got to be a little interest. Well, interest... Well, of course, Pasquale, that's the business. I'm going to give you interest. You don't give interest, you take. I'm going to take interest out of my money? No, you take interest out of my daughter, Rosa. That's no interest. She's a whole of bank. Wait, Rosa's not the factor. Just to happen, she's away 250 pounds. That's a normal for a girl her weight. Well, that's not the reason. The reason I don't want to get married is because... Why is it because I'm a donor lover? That's a poor excuse. Married, live together 40, 50 years, you maybe get used to it. Well, I suppose it is a past of 40, 50 years, and I'm still not used to it. Then I take her back. No, that's a no go to Pasquale.  All righty, you stubborn oxes, and no roses and no television is set. There's no business for you. Well, so what do you think of Pasquale? Right now, I'm going to my next school class and maybe one of my friends is they're going to lend me the money. Oh, there's a big business there, man. Schultz, a hero, it's awesome. They ain't got a one or lead dime in between them. Luigi, I see bad things for you. Your business is to go from the worst to the terrible. Soon you're going to go broke, and before you know it, you're going to be reading the want answer. All right, Pasquale, I'm not too proud to read the want answer. In Italy? Mr. Schultz? Here, today, and gone tomorrow. Mr. Schultz, you mean you're going to be absent tomorrow? Why? Well, believe me, Miss Schultz, it ain't because you're giving us a test tomorrow. But you see, my grandmother has got a hundred and seven degrees fever. Oh, well, I'm sorry to hear that, Mr. Schultz. Certainly you can stay home tomorrow. Oh, and incidentally, I'm not giving that test tomorrow. Oh, then I'll come. Ain't Penicillin wonderful. Where have your hand raised? I had a yes of a spotting. You think if I was to put a television set in a Miami ticket shop or window, is it going to bring in a summer customer? Hey, Luigi, that's a good idea. Since my brother-in-law put a television set in his window, it's going to increase 300 percent. That's so wonderful. What kind of stories have you ever got? A television store. Oh, Luigi, you should sing twice before you put in a television set in your place. Last year, if you remember, I put in one in my delicatessen store, but it didn't work out. Well, why not, Schultz? Well, after a heavy meal in my delicatessen, to watch Cassidy hop along ain't so good for the system. But even around hollering, you don't, don't you listen to Schultz. You're spot me, a yin-bendy television set, and all you should see my family now. All night long, we used to have our eyes glued to that set. Him or that would give even Milton Berle a nervous breakdown. Mr. Baskow, I think that television might stimulate your business. And also, besides attracting customers, you could enjoy the set yourself. What's to enjoy? I come home after a hard day's work. I open up the door, everything is pitch-black. I say, hello, everybody, it's Papa. They say, keep quiet. The outlaws are up at the bank. They're my supper. She says it went that way. Television is still a sound like a good idea to me. But, uh, hey, by the way, how much is the cost to set? Well, Luigi, you can get you a good set for about $200, $300. And don't forget the slight charge for installation. That's another $100. Luigi, it all depends on what size screen you want. There's a 7, a 12, a 16-inch screen. How much money have you got? Ten dollars. For that, you'll get a two-inch screen with a magnifying glass. I was only joking. These days, you could walk into any store and buy yourself a set on payment. Yes, that's true, Mr. Baskow. Many stores require only a small-down payment. But for $10? That far down they don't go. I'll give you the money for the first payment. I should see you on the phone. Ah, stop, Luigi.  And I don't look so good, bro. Maybe the television set will change your luck with your business. Do you think so, Mr. Schultz? Sure. And what if your business don't pick up? What if you don't make one red penny in the next few months? What is the worst that can happen? They can take back the television set. That's all. Yeah, but Schultz, if any, you're going to lose your $50 down a payment. Him, Luigi. Maybe we should first tie a little midget radio into the window. Oh, but it should see you in a series. No, of course not. My, Luigi. Be happy like me. Or we'd love it. There's some mischievously spearman chewing gum. Invite you to turn to page two of Luigi Baskow's letter to his mother in Italy. Hello, sir. Mamma mia. Schultz is allowing me $50 for the television set, which I'm not going to use to bring customers into my anti-taker shop. Right now, I'm going to sit here looking on the news of purpose and trying to figure out what the television armor should have been. Hey, Luigi! Oh, hello, Pascuali. Luigi, I wasn't just thinking things over. Why you want to fool around with all these old antiques with this Betsy Ross of bed and a window? You marry my daughter, Rosa. I'm going to put you in the biggest anti-taker business in America. That's a nice, but what's another, Pascuali? Use the cars. That's what it is. That's the biggest anti-taker business in America. Use the cars. Yeah, I know, but thanks, Pascuali. The answer is still no. Luigi, don't talk so fast.  You're so right, Pascuali.  It's a funny thing. When I'm saying it, it's a come out of there forever. It's a before the barn. It's a lot. Rosa, now you're talking to yourself. Listen, telling Luigi what good ideas you've got in your head to improve his business. Go ahead and tell him. Luigi's all broken up. I didn't know I was so busy this morning. I'm going to know how to chance to read and pay. Thank you, Rosa, for your offer to help. But if you don't mind, I'm going to downtown tonight now to buy a television set. It shoots as a loan of me $50 for down a payment. Oh, that delicatessen, a man. Oh, it was a stick in his nose into my business. All right, Luigi, go buy your television set. But how may you land a route to put your aerial in the cellar? You know what's going to happen? What? Looks like a big television store. The same as I say. OK, television store, one to 30 down. Oh, I guess the store must have been a basement. Well, I'm going. How do you do, sir? Oh, how do you do? Would you like to see something in a television set? Yeah, pictures. Now, there's quite a difference in prices. What price range did you have in mind? Huh? I said, what price range did you have in mind? I'm going to want to arrange. I'm going to television set. Set here. This the one here? That's right. Oh, that's so beautiful. Oh, I should say it is. It has a 19-inch screen, 27 tubes. The clearest picture on the market. And besides, it also has a liquor cabinet. Liquor cabinet? Yes. Mamma mia, I'm afraid about a saloon that's got a television set. It's the first time I've seen a television set that's got a saloon. Price is only $700. Do you want it? I'm not tying salmon or drink. You would accept a trade-in allowance on your old radio. Do you have one? Yeah, sure. I'm going to make you the radio. Well, that would hardly be enough, dude. Well, please. Please, it's a very good thing. It's going to short the wave and everything. Oh, oh, perhaps it's a special job. Did you have an antenna? Huh? I said, do you have an antenna? Ant... Ant... No, no, but I'm going to go to Pietro. First set. Very large screen, very easy on the eyes, only $350. That's too much. I see. Well, how about this one? $250, a smaller size screen, not quite as easy to look at. Please, maybe you got something for $100 if I'm willing to strain on my eyes a little bit. Sir, the smallest set we have is this 10-inch, but it's very good and it's adapted for color. You mean... You mean it's a common with the crayons? Oh, I'm feeling you'd say that. Look, my friend. This set costs $197. Do you want it?  Well, that's fine. Now we can make the transaction. $50 down would leave an unpaid balance of $147. Of course, there'll be a little extra charge for putting the set in and the tax. Oh, no, please. Please, if you don't mind that. When the manager put in a set, please, there's no tax. That's the scratch up of the furniture. Don't understand. This is the city sales tax.  Well, how much your timer can you spare? Well, we try to please our customers, select your own terms. All right, sir. How's about the 10 years? Why don't you say a hundred years? All right, a hundred years. Thank you very much. I never thought that you're going to give me so much time to pay. Hey, Joe, Joe, tell me, what do you find out? He's got about a dozen people in his store looking at television sets. Are they buying any antiques? I didn't see any sales, but they were interested. Sure. Luigi thinks he's going to be a richer business than a man without me, eh? I sure am. I'm going to knock at a John D. out of his Rockefeller. Listen, how would you like it to make a faster fiber-boxer? What's the deal? Just to round up some of the boys in the pool room. Go into Luigi's store, watch the television a little, and then start a big fight. Okay? You got a deal. All right. Hey, you do anything for your daughter, Rosa, huh? She's got nothing to do with a Rosa. Rosa could marry Luigi at any time. Then why don't you? Because she's a proud. She won't marry anybody unless they say yes at first. Mister, maybe you'd like to buy one of these antiques? I don't want none of passive pretzels. All right, then. Fine, Joe, and this is pretzels of milk. That's all I'm going to get in the refrigerator. Well, the first quality is to not give me unaccredited. But maybe you'd like to buy some antiques? Here's a genuine statue of Apollo reveals a horse. A horse? Yeah. You interested? Yeah, with two dollars on his nose. Please, everybody, I'm going to want to stop you from the television, but I'm going to like it very much if you look at antiques a little. Maybe you're going to buy, huh? Hey, listen to Fine told. He's trying to make a speech. Sit down, blubbermouth. Look, look, here's something I think you like. A beautiful painting of famous American Wilderbilla Hickock. I'll bring it over here. I'll give it a punch. Punch? Yeah, I want to give Hickock a belt. And since that midget McCarthy fell off the bulldozer. Please, everybody. There you go. I meant to riot, to fight him. Yeah, he looks like only one who's a matter of business from my television or was it a drug story? He's a soldi, a diner. So that could take a view of the cops. It didn't come and take away the set. Well, Squally, I wouldn't care as long as they make the payments on it. Oh, oh, oh.  Well, what's the use of it, Squally? I guess some are never going to be a big business man. My faith to Luigi, some people, they're born with the talent to make money. Other people, they're born with luck. You're just the type that gets a... Nobody's ever going to put anything over out of Squally. I'm what he called a real business man. Look through your window. Hey, Squally, look. Look under the clouds outside of my store. Yes, there must be a hundred people watching your television. Hey, Squally, just to think how much of your spaghetti business would improve if you were to own a television set like this. Yes. I think I'm going to buy one. Hey, Squally.  I bet you're figuring out how you're going to buy my set from me right now. Moving into your store, out of those hundred customers, they're going to follow you right in. Luigi, that's a wonderful idea I'm just ahead. Spot the cashier, Squally. I took 25 for the set, plus a $10 for the trouble. I had to make 225. All right, Luigi. Turn around a while. I'll roll it down on my stock. All right. 200 to 235. You only say 25. I'll give you extra 10. There you are, Luigi. Well, thank you. Thank you, Mr. Squally. Now I'm going in the store and I'll plug into the set. Luigi, if the set ain't on and off. Mr. Squally, do you know that Betsy Ross' bed I'm got in a window? Yes. Well, Rosa, she's taking a nap in it. And so, Mamma Mia, everything is a turnout to find. But Squally is a paid Joe $5 to start a fight in my store. How am I going to know? I'm a paid Joe $10 to find out. But also, I'm a sold to my television set. And the biggest deal I'm made was a whip to my Betsy Ross' bed. Ross is a liker to so much that she's a made up of Squally buying. So, Mamma Mia, in every day, every way, I'm learning to be better in American business, man.  To make us a Wrigley Sphereman chewing gum, I hope you enjoyed tonight's episode of Life with Luigi. They present this program each week because they feel that millions of Americans like to listen to the adventures of Luigi, just as millions enjoy chewing Wrigley's Sphereman gum. And the Wrigley people invite you to listen next week at this time when Luigi Basko writes another letter to his Mamma Basko in Italy. J. Carol Nash is starred as Luigi Basko with Alan Reed as Squally, Hans Connery as Schultz, Jody Gilbert as Rosa, Mary Schiff as Miss Balding, Joe Forte as Horowitz and Ken Peters as Olsen. Music is under the direction of Lud Gluskin. C.B.S.


Alright, guys, so I was on core the other day and I saw this, that if you do competitive programming, this post, this guy who is a very, very good, he's a winner in ACM, ICPC, so he's really good at competitive programming. He's also read on co-forces, but he says that you will get famous. You will become good at industry programming problem solving. You will become smarter in general, which improves the quality of your life, and this lets you get girls. Man, man, I didn't know that. You could get girls from doing competitive programming. You know what? I think that like, if you're going to do this, man, this is crazy, dude. I never know anyone who would attract girls from competitive programming, but I guess you could just show them you're like high ranking, if you're high, are high ranking, and then they'll just like sleep with you.  So you could attract girls and get laid. But yeah, I just want to make this video that apparently you could get girls from competitive programming. I mean, this guy did it. So yeah, I hope you guys enjoyed this video. Rate, comment, subscribe. I'll check you guys later. Peace.


So we've been hearing these pieces kind of individually. We've heard from the foundations, we've heard from these major financial institutions. But to make any of these deals happen, if any of you have tried to do it, takes a whole set of stakeholders coming together. And I think sometimes it's helpful to understand a particular case study to see the way that these various players all come together, the way each of you in whatever role you have can play a role in this. So I'm excited to bring to the stage Gabriella Parsella from CEO and president of Mellon Capital, who's going to talk about the role that they had in helping a family foundation work through some ways that they wanted to address climate change, use their investment dollars to do that, and the way that Mellon Capital was able to support that. Welcome to the stage, Gabriella Parsella. Hello everybody, it's great to be here. Great to see so many faces and a couple of familiar ones out here. So I'm going to share a story with you guys today. And it's a story about investing in a way to help make social change. And to start off, I wanted to share, so Mellon Capital is an institutional investment management firm, and that means that we work with foundations, endowments, and pension plans, and we've done that in a very traditional way over the last 30 years. But recently, one of our clients came to us and gave us a really difficult question. And the question was, how can we take our investment dollars that are part of the portfolio and put them to work in a way that will help support our mission? And they really wanted to focus on environmental objectives. And you guys might say, if you don't work with many institutional investors, what's the big deal? Why does it take so long? Why don't those institutions just start putting their dollars to work? And it's this balance of figuring out how do we meet that fiduciary duty? And still invest in a way to support environmental objectives. And having been a lawyer, I'm kind of a recovering lawyer turned CEO, I can tell you that this fiduciary duty is real, and it's difficult. It's a constraint right now that we're trying to break through. And that is because, if you look at the words and the rules right now, they're written in a way that we have to focus on the exclusive financial benefit to the beneficiaries. And that is something that we can kind of get tripped up on. Now the good news is we're seeing more and more that there's acceptance that environmental factors are in fact risk factors that need to be considered as we're putting portfolios together. And that's really promising. So my story begins two years ago. And that's when the McKnight Foundation came to us and said, all right, Mellon Capital, you've been our manager for close to 30 years now, and you manage our portfolio that helps fund our foundation. And we'd like to figure out how to get those investment dollars under the control of our investment committee to work in furtherance of our mission. And if you don't know the McKnight Foundation, they're a $2 billion foundation based out of Minneapolis. And their mission is to improve the quality of life for current and future generations. And they've been working on investing toward that mission through their grant program, but they hadn't figured out a way to get their investment portfolio to also support the mission. So they came to us and said, can you help us here? And we did. And actually it took about a year, if you can believe that. And it wasn't just working with the McKnight Foundation, but they also had two consultants that they're working with, Mercer and Imprint Capital. So the four of us got together and started a very heated and healthy debate about how best to do this. And as you can imagine, anytime you get four organizations together, we all are very passionate about investing and about ways to make an impact. So it did take us a little bit over 10 months to come up with a strategy that we all felt comfortable with. And this process of collaboration and partnership that we went through was actually quite unique. And so much so that Oxford University actually wrote a case study about our project and made that part of their impact investing program that they presented at the SED Business School. So we're very excited about that. So in the end, we decided that of all the environmental objectives that we could focus on, we would focus on carbon. And I wanted to share a bit about why. Although given this crowd, you guys probably know a lot of these facts. I'll just share it with you briefly. So this is what we know about the numbers. We know that an average passenger vehicle emits 4.75 metric tons of carbon dioxide. We also know that it will take 122 tree seedlings 10 years to be able to sequester that carbon. And even beyond that, we know that an average American household actually emits 10 times more carbon than a passenger vehicle. So clearly there's a lot of emissions that are happening. And when we looked at the concentration of carbon dioxide globally, you see this rather frightening steep escalation. And this really inspired us to focus on carbon as an area where there's urgency to act and it's really the time to act is now. So with that as our kind of goal, we looked at a lot of different alternatives and we're often asked, why not just divest? Just don't invest in any companies, any fossil fuel companies or any companies related to fossil fuel.  After looking at this carefully, we decided that this was not the right approach for us for two reasons. The first is that full divestment was going to create risk in the portfolio. Risk of potentially not getting the returns that were needed and also increasing volatility. But second, and actually as important if not more importantly, if you fully divest, you lose the opportunity to engage with those issuers. And we feel like it's very important to help drive change from within the companies. And when we go in and we engage with the companies, we're really asking for two things. We're asking for greater disclosure because if you've looked into this, you'll see that not all companies disclose and even those that do disclose, disclosure could be improved. And then secondly, we're asking for a clear plan for how they will reduce emissions in the future or and or will invest in other renewable energy sources. So we think that's the best, most comprehensive approach. So the solution we came up with was the carbon efficiency strategy. And what this is, it's a broad based equity strategy where we look at individual issuers and then we decide whether those issuers are ones that should be rewarded, should be penalized and they could be penalized down to a zero holding. And we also look to engage as I just mentioned earlier. And what was really important in creating this was something that was clearly measurable and objective. And so the standards that we put out is first on the reduction of carbon, the portfolio has to reduce the carbon emissions by 50% or greater. Second, from a fiduciary perspective, we wanna make sure that we have enough risk management in the portfolio that we won't deviate from the stated benchmark by any more than 50 basis points. And then third, again, we engage with the companies that we invest in. So that was the three prong approach that we put together to create the strategy for McKnight. Now, Mellon Capital is owned by the Bank of New York Mellon. And the Bank of New York Mellon has really started to up their engagement with social finance. And you might have seen some white papers they wrote recently about the five characteristics, the five things that are needed if you wanna bring social finance to scale. And the story I just shared with you about the McKnight Foundation touches on all five of these characteristics that are needed. It's accessibility, there's accessibility for institutional investors to put their dollars to work in favor of reducing carbon. It's measurable because we set out these two targets of reducing emissions by 50% and keeping the tracking error to 50 basis points. It's a transparent strategy that invests in publicly available securities, publicly traded securities. We're looking for a systemic change through reduction of carbon. And then lastly, collaboration, which I shared, it was these four organizations coming together to develop a strategy together. So in conclusion, what we're looking to see and what we're very excited about is that finally we're seeing ESG factors being taken seriously as risk factors that can be included in a portfolio. And we're having a lot of really interesting dialogue now with other institutional investors, foundations, endowments, government plans and pension funds. And we're having those conversations not just in the US but across the globe. So there's a real interest globally to try to make a difference. And we're hoping that Melling Capital will be able to play its part in working with organizations to put their investment dollars to work in a way that can make an impact and can help their greater mission. And I guess my ask for all of you here today is that perhaps after hearing this story, you can think about how you can put your own personal investment dollars to work because it really takes all of us if we all put our own investment dollars to work. That's really the way that in the end we'll be able to solve some of the world's toughest problems. Thank you.


Everybody forced here ripping 21 22 1 and 1 basketball hobby 10 box full case number 35 pick your team style Andrew L with the Pistons Bob H heat Derek C Pacers Eric R Nuggets goo H Clippers how she and W jazz Harper B has the Mavericks Timberwolves and magic hang Y Raptors Jeremy C Spurs Jonathan Q Celtics trailblazers Joshua M appellicans Kenny T 76ers Kevin T Grizzlies Coompaul Hornets Chris L Nicks Lee M Hawks Rory W with the Rockets Ryan C Warriors Ryan B Bulls Ryan S Kings Sean M Thunder T Chan Cavaliers Virgilio with the Bucks Wen Shun Lakers Yang W with the Suns US Nets and Wizards here we go thanks for joining everybody good luck actually yeah Shane I did I thought you'd be happy okay thunder up first here with a shy Gildesh Alexander base parallel 17 of 99 4 of 25 Grizzlies prime so so much light gone prime patch auto rookie Zaire Williams nice 425 Grizzlies good looking card that one I guess just leave the auto stuff out to the size red rookie pelicans Herbert Jones 6 out of 15 pelicans in this timeless moments maybe yes who's this one trailblazers Anthony Simons 78 of 99 at the duck contest there nice hit trailblazers such a sit that's one of the cooler looking ones right there lasers nice hit timeless moments love the silver rank in the timeless moments this year Kings the monosubbonus 59 of 99 4 of 25 Warriors 75th anniversary auto of Stefan Curry huge hit dubs that's so awesome who has him who has him Ryan Ryan see yeah buddy 425 Steph Curry congrats Ryan huge hit there I don't know he was in the 75th set I thought it was going to be all like the Hall of Famers and stuff like actually retired like in the Hall of Fame sneaker spotlight James Harden nets nice James Harden 75th team this time it is a Bill Walton auto for the trailblazers 82 32 of 99 Bill Walton trailblazers blazers have a nice break for a cheaper team grateful dead Nuggets purple Jamal Murray numbered 14 of 25 I'm reaching for a sleeve for some reason rookie it's blue who dat who dat nice magic Jalen Suggs auto 43 of 49 nice Carter Lando the magic defeats are of the Suns defeats are of the Mavericks best team in the world got Oscar Robertson 16 of 25 bucks the big oh Wizards prime was a Kispert maybe 44 of 99 Jersey auto Corey Kispert Washington wizards Bulls Lonzo ball numbered 88 of 99 champion of the Sun Rockets Alperin Shengun Jersey auto 38 of 99 for the Rockets rookie nice hit there Houston yeah the magic art champion of the Suns Shengun has been great he's still underrated still underrated Rockets Usman Garoober rookie 70 of 99 that's a goofy Garoober and uh New York Knicks I'm not sure what this is going to be that says Knicks though R.J. Barrett patch auto four colors 23 at 25 nice card Knicks game worn that's right Anthony the Turkish Tim Duncan Alperin Shengun Timberwolves Anthony Edwards base parallel numbered 61 of 99 and rookie Jersey autograph Spurs Joshua Primo 38 of 99 Spurs Primo one more box it's not a comparison it's a nickname got red Sean Kemp Super Sonic's number five out of 15 Sonic's go to the Thunder Gary the glove last hit of the break rookie blue foil it is a Warriors Moses Moody auto 11 of 49 dubs big break there some big cards thanks again everybody we have a tier random team case coming up next


What's going on everyone? Sam here with late in sports cards. We are ripping a full five box shield case of 22 tops MLS Renaissance Soccer for Eric S. So good luck here, Eric. Let's go Eric. See some first break at LSC Mojo for you, man. That'd be awesome Good luck, buddy. And there's the five boxes in there. Two, it's two hits per box, right? We did a couple of cases. Which is nice. Everything's already in case, which is good. All right. Well, good luck here. Let's do it, Eric.  Third off is gonna be nice. Three of five low numbered of Christian Rolden for Seattle Sounders. Xpatch is sick, dude. Thank you. Seattle Sounders. I miss when they had Xbox 360 on there. Yeah, that was fire. Everybody in my middle school and rocked that because that's when wearing neon colors are still really cool. Yeah Everybody had Seattle Sounders jerseys. Oh man, dude.  And then we've got a one of five. Is it Georgie Malahovic? Mahalovic for CF Montreal. Team USA. Team USA? Yes, sir. That's why I love having Kyle here with soccer. Dude's an encyclopedia with soccer. I would fall probably into the bottom. That is 17 of 20 is Jose Cifuentes for LAFC. Jose Cifuentes. Nice one there. Not too shabby. Okay, with the reds and finest. Awesome. They were doing our case of finest baseball. And that is a George Bale for Bello, 17 of 20 for Atlanta United. No, Steve. They are not. There's still three more orders. Have you ordered something now? Three ahead of you, but no, not full. What's up, Steve? How are we doing, Steve? Box three. Good luck here again, Eric. Let's see it, buddy. That is one of 20 Raul Reyes for Seattle Sounders. Another crazy patch, man. That's awesome. Hell yeah. Raul Reyes. Seattle Sounders. Next up we've got Jordan Morris. Seattle Sounders. Three of 20 on card. Nice one there. Dude, let's see if caught. That'd be awesome. Alright, we've got lower number 10 of 10 is Miles Robinson, Atlanta United.  Oh, that's so awesome. Nice one there. Congrats to you, Eric. Nice one there, buddy. The Jersey's are nice. Yeah, they got, those are cool. The Atlanta Jersey, but they are rivals. True, true. We do, we do bleed purple and gold, Orlando City, upstate. Lions. Cardiacats. Cardiacats, sir. 15 of 20, Jack Mclin, Philadelphia Union. Rookie, all my buddy works for them, actually. One of my buddies from college. Larry with the Leaf Trinity. Let's go, Larry. I think they won the championship roster. Did they really? They did it. Nice. Rookie Auto. Sports manager, my guys. Alright, what did you study in Pepsi? That is 13 of 20, Quinn Sullivan, Philadelphia Union. Rookie Patch Auto. Congrats on that. As they read, 10 of 10, Leon Flock, Philadelphia Union, Rookie Auto as well. Nice one there. Congrats, Eric. That is going to do it for your break there, Eric. Thanks again for the support, man. Hope you enjoyed your break. We'll get them right out to you, buddy.


The band that lives in your head, I decided I would use that metaphor to tell you the struggle I have in my head. I've given a name to this band, I've really been forensic about these suckers in my head, these band in my head. And their job is to silence your voice, that's their job. Which by the way, let's call it something else, it's really the job of the ego. Your ego's job is to protect your identity, however false it may be because for you to stay inside the comfort of how people think about you and how you want them to think about you is what's called the ego. So you have to break free from the tethering effect, which is huge. The downward gravitational pull of the ego saying, listen, don't put yourself out there, don't risk rejection, don't risk hurt, don't risk any more pain, just stay where you are. You've got to get free of the tethering of that voice on a good day makes a lot of sense because it has been hurtful.  So you've got to push through all of that loneliness of finding your voice.


From around the globe, it's theCUBE with digital coverage of IBM Think 2021, brought to you by IBM. Now, welcome back here on theCUBE. John Wall is your host with you as we continue our IBM Think initiative. We're talking a lot about IBM's assistance in terms of what it's doing for its client base. We're going to talk about partnerships today a little bit with Bill Patterson who is the EVP and general manager of CRM applications at Salesforce who has a really good partnership in great practice right now with IBM and Bill. Thanks for the time today. Looking forward to spending some time with you here. Yeah, thank you, John. Thanks for having me today. You bet. Well, let's just jump right in. First off, let's share with the viewers about your core responsibilities at Salesforce. We talked about CRM, what your engagement is there. But if you would just kind of give us an idea of the kind of things that you're handling on a day to day basis. Well, I am responsible for our CRM applications here at Salesforce, which are our sales cloud technologies to help organizations get back to growth. Our service cloud technologies which are really helping organizations to take care of their customers through all moments of the digital lifecycle. Our small business solutions so to help growing organizations thrive and our work.com and vaccine management solutions which are helping the economy safely reopen through the crisis modes that we've all been living in. So broad range responsibilities in my day to day is nothing like it was a year ago. Yeah, I could only imagine, especially when you throw that last component in COVID which hopefully we'll have some time to talk about just because people are so taken to the subject now and obviously it's an impacting business on so many different levels. But let's talk first off about IBM and your partnership with them, kind of the genesis of that, how that came about and maybe how you're working together. How are you integrated these days with IBM? Well, one of the things that Salesforce that our key value as an organization is is to establish trust around the transformation of organizations across the world. And when you think about brands that you can trust to drive transformation with, IBM and Salesforce really stand apart. So IBM is an incredible partner for us on the technology side, on the service delivery side and an innovation side for us to create new solutions to help our clients really go in this from to state of how their business is used to operate to how they need to operate in the future. I love working with the IBM team. We have a lot of great values that are shared across our two organizations but most fundamentally those values are deeply rooted in customer success. And I think that that is one of the things that really draws me to working with such a great partner here. Yeah, go into the process a little bit if you will. So if I'm a prospective client of yours and I come to you with some cloud needs, again, whether it's storage or whether it's applications or whether it's Edge, whatever it is you I'm coming to you for. How do you then translate that to IBM and how does IBM come into play? Where do the boundaries kind of start and stop or do they, is it a complete mesh? Yeah, well, I think one of the things that's sort of unique about today is climate is people aren't just looking to solve technology problems they're looking to solve business problems. And what we really do at Salesforce is lead with the business transformation opportunity and deeply partner with IBM on a number of fronts to really go help those opportunities become realized. The first is in the services line. IBM has great partnerships with Salesforce around the transformation about core business processes, configuration, integration services. That's one of the dimensions that we work together on. We also work together on the areas of artificial intelligence and how we help businesses become smart in their operations every day to empower their workforce to really achieve more. And finally, that you mentioned about core technology oftentimes the business requirements translate into great technology transformation. And that's what we do deeply with the IBM team is really outline a blueprint and a roadmap for modernizing the technical infrastructure to help organizations move fast, increase their operational agility and run at such scale and safely today in the modern world that we all operate in on. So through all those facets of the lifecycle IBM continues to be one of our leading partners globally to help clients not just here in the United States but around the world to think about how they need to maximize their transformational abilities. Yeah, and you touched on this of the outset of the interview we were talking about IBM and the impact and obviously the great association relationship that you have with them and the value in that. I like to amplify on that a little bit more in terms of specifically what are you getting out of it? You think from a Salesforce perspective to have kind of the power and the weight and the bench basically that IBM provides. Yeah, well you think about transformation and you read a lot about digital transformation online. That means so many different things to so many different businesses. Not just like I said here in one country but globally the transformational needs really need to come with incredible bench and domain expertise by industry, by geography. Even by some micro regions in those geographies given what we've been experiencing here in the public sector in the United States with this COVID response activity we've been doing with the IBM team. And so when you talk about the deep bench what I love about working with IBM on is again commanding just great industry insights and knowledge of where industries are heading and also cross industry insights so that it can really bring great best practices from say one industry to another. Second is that real understanding of the global nature of business today. And I don't think the one thing that's really fascinating about digital it is not a sovereign identity today. If digital really means that you need to understand how to operate in every country, every region, every location, safely. And so IBM has incredible depth and bench of experiences to help our clients truly transform those areas. Maybe another area that I really have appreciated working with IBM on is that deep technical understanding and deep technical domain of excellence maybe in the area of artificial intelligence. And our partnership is quite unique between Salesforce and IBM. Not only do we work together for external clients but inside of IBM, IBM is using Salesforce today to run a lot of your core operations. And so the partnership we work with not only IBM as a kind of delivery excellence but internally as a customer is really helping IBM transform its operations from service to sales to marketing all around the world. So I think this partnership is one that is deeply rooted in working together. And really, like I mentioned before finding the right path to drive the outcomes of tomorrow. You mentioned COVID and so I would like to touch on that but I assume that's a big part of your current relationship if you will in terms of the partnership goes. What specifically are you doing with IBM in that space or what have you done? And then what are you continuing to do as we go through now the vaccination process and the variant identification processes and all these things. So maybe you can share with our viewers a little bit about the kinds of things that you have been working on together and the kind of progress that you've been making. Yeah, well back a year ago when the world was really at a standstill Salesforce created a solution called work.com which was to engineer new technologies to help businesses kind of deal with the reality of a hard shutdown to business in the say private sector and in the public sector to really create new innovation around key solutions like contact tracing that you might have needed to track kind of outbreak and the rate of progression of the virus. And what we did with the IBM team working with clients around the world first was work together to deploy those technologies rapidly into the hands of our customers. Through those moments of opportunity and realization working with our clients that we also started here kind of about where we find ourselves today this mass vaccination wave of where our citizens and societies are kind of on the recovery journey. And the work that we did with IBM was to start to plan out the next wave of recovery options around vaccine management. Salesforce creating the core vaccine scheduling distribution and administration management services in IBM focusing on more of that credentialing and vaccination state of how someone has gone from receiving a shot in the arm to now having a trusted profile of which vaccines when did you receive them?  So where we're working with the IBM team most acutely on COVID now is in the vaccine credential management side through Watson Health. Well, can you give us an idea now? Let's say if we could dig in a little deeper on some other things you talked about talk about core technologies we talked about. I mentioned edge, you know people are trying to figure out how to integrate these edge technologies into their primary systems now. So can you give us some examples, some specific examples of some things that you're actually collaborating on today in those areas or maybe another that comes to mind? Yeah, edge computing is probably one of the other more exciting things that we're doing with the IBM team. And I think you find that really working with our field service business and IBM cloud services globally speaking. On the edge, you know, as devices may become smarter and more digital they have a lot of signals that organizations can now tap into not only for real-time intelligence but also fault intelligence. When a device actually is starting to need repair or preventative maintenance around the solutions that kind of need to be administered. And the work that we're doing to really broker this connected, not just enterprise but connected set of experiences with IBM super powerful here because the IBM Edge services are now helping us get into anomaly detection. Those anomaly detections are automatically routing to workers who use the Salesforce field service capabilities. And now we can help organizations stay running safely and with continuity which is really all our customers are asking us for. So the ability for us to be creative and understand our parts of the picture together are really the things that I think are most exciting for what we're doing for clients around the world. And you mentioned continuity, kind of a cousin of that, I think a security right in a way because- Absolutely. You know, so what are you hearing from your customer base these days with regard to security? You know, a lot of very high profile instances certainly from bad state actors as we well know. But what are you hearing in terms of security that you're looking at and maybe cooperating or collaborating with IBM on to make sure that those concerns are being addressed? Yeah, you know, I think, well first off security is on the top of minds, you know for all decision makers, executives today. It's the number one threat that a lot of companies are really needing to respond to given what we've seen, you know in the geopolitical world that we're in. And security isn't just about securing your servers it's also about securing every operational touch point that you might have with, you know your every end user or even every customer that's interacting with your services that you project as an organization. And what I love about working with the IBM team is as we mentioned, you know just such great insights across all parts of a technology infrastructure to really help understand both the threat level the how to contain that threat level and more importantly how to engineer, you know with, you know great solutions all the way into the hands of customers so they become safe and easy for all actors in your environment to really operate with. And that's where, you know again you think about a solution like mobile sales professionals, you know they're out traveling around the world on mobile devices sometimes they're actually even brought you know their own personal devices into the enterprise. And so IBM is a great partner for us just to help us understand, you know the overall threat level of every device every moment that an employee might have with their organizational data and really help create great solutions to keep organizations running safely. Yeah, I think it's an interesting you talk about people bringing their own devices on back when I remember that it back when BYUB was like a huge thing, right? And this major problem or conundrum and now it's almost like an afterthought, right? You've got it solved, we've got it well taken care of. Well, you think about, you know again devices in the enterprise and how much we've been able to achieve with the BYUB becoming commonplace norm. Even today the work of a place from home kind of environment that we're in. I mean, who would have thought a year ago that most of our operations could conduct it safely from our home offices not just our regional or corporate offices. And again, that's the kind of thing that working with IBM, you know has been such a great value for our clients because you know, no one could have forecasted that the contact center would have had to move to your kitchen last year. And yet, you know, we had to really go achieve that in this time and work with great partners like IBM it became not just a conversation, but real practice. Right. By the way, I think I said BYUB, I meant BYUD so you know where my mind's at, right? Oh my God. I wasn't going to correct you. Thanks Bill, I appreciate that. It's just kind of hit me. I think that just, that was a 40 and slipped certainly. Hey Bill, thanks for the time. I certainly do appreciate it. Thanks for shining light on this really good partnership between Salesforce and IBM. And we wish you continued success down the road with that as well. Yeah, thanks again. And again, love being your partner and love the impact we're having together. Great, thank you very much. Bill Patterson joining us at EVP. I work in CRM at Salesforce talking about IBM and that relationship that they're putting into the practice for their client base. John Walls reporting here on theCUBE. Thanks for joining us with more on IBM thing.


We compared two methods for analyzing irregularly sampled time series, linear interpolation and Gaussian kernel-based methods. Linear interpolation had higher root mean square errors, RMSCs, than the Gaussian kernel-based methods for low skewness of the inter-observation time distribution. However, for high skewness, the RMSC increased significantly. The Gaussian kernel method had a 40% lower RMSC for the Lag 1 autocorrelation function, ACF, and a 60% lower RMSC for the cross-correlation function, CCF. These results were consistent across all four locations, reflecting late Holocene-Asian monsoon variability as derived from Speliathum-Delta 180 measurements. The Gaussian kernel was also found to be a reliable and more robust estimator with significant advantages compared to other techniques and suitable for large-scale application to Palaeodata. This article was authored by K. Refeld, N. Marwan, J. Heitzig, and others.


What's up everyone it's your girl Kenzie here from Layton Sports Cards and I'm ripping a personal for Andrew J We've got a 2022 Panini black football hobby box. All right. Good luck Andrew. Thanks again for hopping in Here we go. First up. We've got a Tyler Lockett that is a 57 of 75 for the Seabirds 75 we've got a Kareem Hunt for the Browns Kareem Hunt First hit up for the Commanders. We've got rookie patch 91 of 99 rookie influx memorabilia Jahan Datsun Commanders Panthers quad relic auto 26 of 50 capstones of DJ Moore Sick it there nice DJ Moore capstones and last hit here for you Andrew We've got rookie jumbo patch auto nine of 15 Matt Corral On the sizable signature six silver ink there three colored patch Matt Corral there you go Alrighty Andrew that will do it for your box of black. Thanks again for hopping in congrats on those cards We'll get them right out to you


With a sea of my absolute love, by this, a lot like a billboard in the Marine Corps. Better concentrate on how to take a lot of these hands, how to impact the world. But it's the people that are important to us.


An organization in the small town of Emily gives back to the community by, in a big way, the Emily Karen Chercafe has been serving and delivering weekly donation based dinners for over 10 years. Reporter Rachel Johnson has the story. So Emily is small, their generosity is giant. This is a great bunch of people and they can cook like you wouldn't believe. The Karen Chercafe serves dinner for their community every Wednesday evening and started when the Wesleyan Church began serving a weekly meal for their members. The woman that runs the food shelf here in Emily came over to ask us if we could open up to the community. The Karen Chercafe is completely volunteer run from the people cooking and serving the meals to the drivers who deliver the dinners to surrounding communities. It's not in the paper they needed a volunteer and I walked in and they said, how would you like to do the coffee? Well I've been doing the coffee and the drinks ever since. These volunteers are showing up week after week after week and it's amazing to me that we have a great area around here. The meals vary week to week and are always filling and nutritious. Tonight the Karen Chercafe is serving taco salad with refried beans, homemade tortilla chips, a variety of salads finished with apple crisp. The food is sourced through second harvest in Grand Rapids and is bought through donations. They are a food bank that gets food that is donated to them from several of the larger companies, food chains and then they give it to people like us and the food shelves and we do straight. Though a filling delicious meal is a highlight, most people's favorite part of the Karen Chercafe is coming together every week. People get out and they talk to each other and they make friends and find out a few things and makes a nice gathering. We have people from Hilltop and Audine and Peterlase and Crosslake and we all come together and we work together for a good cause. Looking to the future, the Karen Chercafe hopes to keep growing their services and providing great dinners to Emily and beyond. Reporting from Emily, Rachel Johnson, Lakeland News. The Karen Cher is hosting its annual major fundraiser coming up on Saturday, October 6th. For more information, visit the story on our website at lptv.org. If you enjoyed this segment of Lakeland News, please consider making a tax-deductible contribution to Lakeland PBS.