Welcome everyone. So, we have so far studied optimization from a perspective of characterizing the solution of an optimization problem, but we have not considered the question of how does one compute such a solution. So, today what I will talk about and is the basic ingredients of algorithms for computing solutions of optimization problems. Algorithmic Development and Optimization has happened ever since the history is ever since the subject itself was studied. So, there is a very long and varied history of the subject. So, we will not have the time to cover all such algorithms, but what I want to get a sense of are the various types of algorithms or the various flavors of algorithms that are classes of algorithms that are out there today and the kind of ideas that underpin such classes of algorithms. The other thing I want you to get a flavor of is the kind of issues that arise in practical optimization algorithms. It is often very easy to think of algorithms as simply an iteration and analyze them simply on paper, but usually when one practically implements them the kind of corner cases that come up require some special attention. So, I will shed some light on a few such practical issues also as part of this. So, this in this module of our course we will that is what we will be focusing on. So, to begin with what I want you to what I want to talk about is simply I will optimization without any constraints. So, we will be talking about what we what you would call unconstrained optimization or optimization over open sets, but for us simplicity we will take the open set to be Rn. So, we will so there is so we would have we would be looking at basically a function a function f that you would be looking to minimize over the entire space Rn and we will be so we will assume that f is f is C1. So, it is it is continuously differentiable. Now, the simplest idea that you can potentially use is in optimization is what is called line search. Now, what is so before I tell you this particular idea I should actually let us first get a sense of why optimization algorithms or are a subtle matter and why is it that these algorithms require why do we even need to be careful about how we think of algorithms. So, when I when we do analysis we or when I draw a picture of the function like this on the board something like this I am effectively giving you the graph of I am giving you the graph of f and I am giving you at one glance how the function f looks over the entire domain. Now, this this view is usually not present in an for an optimization algorithm and optimization algorithm would work on in a query mode. What does that mean it would it would query the function for f if you you it takes an x and queries sense this as a query to f and then what you have is a routine which will return you the value of f of x. So, it is possible to query the value of f of x and get it for very any particular value any any any any any any candidate x that you pick what you do not have is this kind of bird's eye view where where the entire graph is is listed for you even if you even if you wanted to construct it what you would need is is the value of f for every possible x and there are infinitely many such x right. So, the naive way for optimization is to approach for optimization is that you try and graph out the entire function to some degree of approximation you cannot plot you cannot evaluate it for every point. So, you say well let me up evaluate it over a grid of points say there are suppose you are evaluating it from 0 to 1 you make let us say this is 0 this is this is 1 you are evaluating it from 0 to 1 you make a fine grid say of 100 points suppose and evaluate the function at each of these points assume that there is that you can interpolate between the end points of the function or some such way you create an approximation and then search over these points over that approximation or search over these points to get an approximate minimum answer the trouble with doing this is is that this works okay when the number of variables or the dimension n here is small right if the dimension n here becomes larger then the number of points that you would have to make because starts growing exponentially with n right. So, if you have if you are in 0 1 and you decide to make a grid of of 100 points you would need 100 points a grid with where you need where you subdivide 0 to 1 into if your accuracy level is 10 to the minus 2 then you would need 100 points, but if you are if you are in 0 1 square suddenly you would need 100 square 0 1 cross 0 1 then suddenly you would need 100 square points or and more generally if you are in 0 1 to the n you would need 100 to the n points. So, you can see this sort of approach to optimization where you do what you would have what you are attempting to do on paper which is simply graph out the entire function over the graph out the function over the entire space and try to compute try to compute the value of the function on the on a grid of points and then from there evaluate basically just list out the values and pick out the least possible value this kind of approach is not feasible computationally at all because even the dimension becomes larger it is the it is the it is today considered the approach of last result essentially you would not want to do this as and if you have any better option right because the number of function evaluations you need is ridiculously large. Second so this is one so in addition to this there is also the fact that you have not made any use of any of the theory that we have developed about optimization right we have developed KKT conditions we have developed conditions for a function to be a minimum and so on it this way of graphing the function and then simply selecting the least point makes no use of any of that. So, it is actually it shows you how how generic this is and how and as a result how you know potentially inefficient inefficient that it could be because there are there are many more things that you can make use of which you have ignored in this approach. So, what we would the approach that we will we will take is that of search. So, what does search mean by search I mean that we will be we start out at some point and then we query the function the query reports back to us the value of the function some in some cases it may report back to us more you could ask for you could ask not just for the value of the function but you could also ask for say the derivative of the function the Hessian of the function or a you know some or any other such information about the function depends on what kind of properties you have and what are you allowed to query now in suppose you are suppose. So, what we will do is you would you start out at a point you query the function to get get these vital stats about the function it is value it is derivative etc. Then from there make an educated guess about where you should be going you started out at this point which kind of arbitrary to begin with but then based on based on the information that you have got about the function and its derivative you get a sense of where you where you could where you should next go what does that mean you try to create in using this information a model of the function around this point. So, you could try to create a model of the function in a neighborhood of this point and then we say ok well now based on this model where what should I be doing and that based on that you select the next point and the next point and then having selected the next point you again query the function at that point you get values of the function and its derivative at that point and you create a new model you could you create a new model and then decide where you should next go. Now, by when I say we create a model and so on these are not very complicated models usually what we are saying is we are we are we are using some sort of a heuristic which says that we will be moving say for example, along the linear approximation to the function. We take the function to be equal to its linear approximation that is our model and then we move in that direction and then and then we move for step further in that direction revise our model move a step further and so on. Now, every such approach will be only as good as the model. So, we cannot obviously trust our model too much to be so we would want to be. So, therefore, this kind of an approach works in baby steps you start from a point you create you have a model say for example, you have you take a linear approximation you use you trust that model to work in a certain neighborhood. So, you take a step that is not too large within using this particular model reach a new point and then revise the model and then take another step and so on. So, this this leads us to an iteration that and what we what we want is that the limiting point of this iteration the limit as n as the number of iterates goes to infinity of this particular iteration converges converges to the minimum of the function. So, this is the mathematical property that we are looking for. So, what we usually what one looks for is that you that these iterations end up verifying at least the necessary conditions of optimality. So, it should satisfy all the necessary conditions of optimality that you can say about this particular function class that you are considering. So, for example, if the function class is a differentiable function then we would want that this this sequence of iterations say say x k you would want that this sequence of iterations converges converges to an x star such that gradient of f at x star is equal to 0. So, this the this is the sort of flavor of results that we are looking for all right. So, the first type of algorithm of this kind of this category is is what is called the what are called lines search as I mentioned here lines search and what is lines search. So, lines search essentially does the following that it looks at this looks for it looks at an optimization problem of this kind. So, you are minimizing a function f over the entire space x in Rn it starts out at an at a current iterate x k and then updates x k by looking at how the function behaves along a along along the direction along a linear along a linear approximation where the linear approximation is obtained by where the linear approximation is obtained by by using the gradient of the function right. So, so let us define let me raise this and let us define the following let us define the following. So, define phi of alpha as f of x k plus alpha times p k where alpha is some is is greater than 0. So, let me let me explain what each of these terms are. So, x k here is your current iteration current iterate current iterate or estimate of the minimum p k is a is p k is a direction is a direction in in which is a direction in which we will search for a better iterate. Now, alpha here this is what we call step size. What is this step size? Step size tells you the extent or the distance or the you would like to travel along this direction p k to get to the next iterate. So, alpha the step size what does it capture? It captures the extent to which travel from x k in direction p k to get x k plus 1 alright. So, what we have done is we have parameterized the next iterate by this step size and the entire idea of line search is to keep is to pick the right step size and the right direction alright. So, let us take this one step forward now. So, a typical line search algorithms what they would do is they would keep trying out values of alpha. So, before I tell you that let us let us actually see what we would want to do. So, suppose you are suppose we have a function this sort of function and suppose you are at a point like this you and this is the direction this is the direction p k that you have we are at a point x k here this is and p k is the direction pointing to the right. Now, what you would like to do is travel is to start is starting from x k you would want you want to travel in the direction p k and the question you are faced with is how much should I draw how much should I travel. So, you could start you could say well let me go. So, remember p k is simply a direction. So, there is no scale to p k. So, you can you you have to actually define the scale and the extent to which you want to travel in that direction using using the using the using the term alpha.  Now, you could and you could you could stop here and say well I have got enough degrees and and and and then and then revise the model or you could say well let me let me let me I have got so much decrease everything looks great. Let me move further you go till here could taken you could take your iterate all the way till here and then you see okay well my decrease has not started increase has not kept up maybe I should I should I should now revise my model and get to a new point or you might say well no okay let us give it a try let us let us increase alpha further and see if that work and then the function starts increasing and then you end up with somewhere here. So, you can see what is happening here is that there are the if as you go from in this entire range of alphas you encounter various types of situations you encounter situations where it seems like your decreases you made a decrease but it could the function could decrease further you get to a you could get to a situation where you have made a decrease but the function cannot decrease you do not think the function can decrease any further in this direction you get to have you could also get to a situation where you have over compensated you have gone to you have taken two larger step and you you have not really got the decrease that you think you should have got. For example, if you take a decrease all the if you take a very large step you could end up you could end up here and you end up actually missing what could have potentially been a solution here also right. So, now the problem is there are infinitely many alphas to choose from and that we do not we since we do not have the graph of the function the only way we can go about selecting the alpha is through some sort of intelligent trial and error you might try this you might try that etcetera etcetera and then you realize you have to you need to get you have to sort of feel your way through and figure out what the correct level correct amount of alpha should be.


We live in a very challenging time when most people are sleep deprived and under severe stress and therefore many search for different ways to boost their energy. Especially in the recent years a lot of people have been searching and taking different supplements, vitamins, natropics and so on that could improve their energy throughout the day. Now I have decided to conduct a very detailed research and find the most effective and the best supplements that have scientifically proven effects and benefits on improving your energy. So which are the best supplements on the market? Let's find out. Hey, what's up? Greg here, the founder of your inception. Welcome to my channel where you can learn top secrets about natropics. Subscribe below to start your journey. A lot of people have been asking me recently, hey Greg, how can I increase my energy? How can I have more energy throughout the day? How can I wake up in the morning and, you know, get this immediately energy boost? Is caffeine the best way to do that? Or are there any other alternatives? Now, you know, a lot of people, what they do, they drink coffee. I also drink coffee now and then that's fine. There's nothing wrong with that. But, you know, that's not the only way how you can boost your energy. Some are people take a power nap during the day. Some are people again, they try to improve their sleep and all those things are very good, very effective. I have nothing against them, even, you know, I personally take a power nap now and then. But, again, what I want to do in this video, I'm going to share with you the best supplements that can not only boost your energy in a short term, but also provide long term benefits. And at the end of this video, I'm going to share with you the most effective supplements and natropic stacks for boosting your energy. Oh, and just before I share with you all those supplements, I want to tell you what else can you expect from taking those supplements. So of course, first thing is improving your energy. Second thing is, is improving your cognition. So if you take certain supplements, your focus can improve your attention, can improve your memory, can improve, you can become more productive. And, you know, all those supplements can provide all those benefits that we just mentioned. And, you know, many of those supplements that we're going to mention in this video provide all those benefits. Another thing is better athletic performance. So certain supplements can improve your athletic performance, can allow you to run faster, work harder, you know, and they're very, very beneficial. So not only that your cognition improves, but also your performance, so your physical performance can also improve. Some supplements can also improve your mitochondrial function. So I'm sure you heard about mitochondria before. I don't want to go into this right now. But keep in mind, certain supplements can actually influence the performance of mitochondria in your body, in your cells. And why is this so important is because you actually hit or actually target, you know, the main energy source of your body. I mean, this is so important. And there's a lot of research going on. A lot of supplements are coming on the market that provide such benefits. So keep this in mind. And last but not least, a lot of supplements that we're going to talk about can also reduce your stress levels. Actually, some adaptogen herbs that we're going to talk about, they first decrease your stress levels and consequently, your energy levels improve. So this is very, very beneficial again, not only to have a lot of energy, but also to work in a relaxed state of mind, not being under severe stress. This is very, very crucial. So having said this, let's check out the main supplements. Firstly, I want to start with Ashwagandha. Ashwagandha is a herb used in the traditional medicine for centuries and it is a very known adaptogen herb, actually. So it provides a whole range of benefits. Among all other benefits, the main one important for you guys is that it can increase power output. That's why it's so popular and you can find in many supplements and many notropic stacks for improving your energy. Now, the recommended daily dose, which is between 300 to 500 milligrams per day, and that's about it. Now, if you want to read more about Ashwagandha or any other supplement that we're going to cover in this video, you're going to find all the links below. So don't worry, you can read everything about the supplements. You can order them, whatever. If you have any questions, guys, also don't hesitate to contact me. All right, let's move on. The second one is rhodiola rosea. Rhodiola rosea is also an adaptogen herb, very, very popular herb that is known to be able to decrease our stress levels. And by decreasing our stress, the consequence is more energy. Rhodiola rosea is a very, very effective herb and it's very popular. You can find in many notropic stacks again. Now, the recommended dose, which is somewhere between 50 milligrams to 700 milligrams per day, but most notropic stacks and most supplements contain around 50 milligrams per day. That's kind of the standard. Again, if you want to read more about rhodiola, check it out below. The next one is caffeine and LTNN. Now I have caffeine here. I have a coffee, waterproof coffee, actually, and my favorite type of coffee I always make before shooting such videos. And you know, caffeine is the most widely used stimulant on the market. It's very popular. And I think I cannot even imagine how 50% of all people in the world would live without drinking coffee. Now, why do I mention LTNN now? LTNN is the amino acid that you can get usually in a green tea, for example. It's a very popular amino acid again. But why does those two compounds go together? Like what's the real secret behind them? Now, if you combine 100 milligrams of caffeine with around 200 milligrams of LTNN, what's going to happen is you're going to have a lot of energy.  But you're going to avoid the typical caffeine crash that follows after a couple of hours of drinking coffee. So because, you know, when you drink coffee, you get this boost and then the crash happens. But we're adding LTNN to this mix. That's not going to happen. And also you will be a bit more relaxed and you will be able to work a bit longer. So this is a very great mix. You can buy it already in a special supplement. Links are going to be right below and it's very, very effective. The next one is vitamin B12. So obviously vitamin B12 is not known to be an energy booster, right?  Yeah, that's not going to happen. But why is vitamin B12 so important besides all other functions that it has in our body is because it plays a very important role in the process of transforming our food to energy. And if you know the fact that most people, especially in the United States, are vitamin B12 deficient, especially all the, you know, riskier groups such as vegans, elderly people and so on, then you can imagine that a lot of people suffer, you know, because they do not get enough vitamin B12 per day. Now personally, I do recommend supplementing it. It's very beneficial. Now what I found out is that most experts kind of recommend supplementing somewhere between 250 to 500 micrograms per day. This is kind of a sweet spot. Is this how it should be? Should you take it more or not? I mean, do consult your doctor before supplementing it. But this is kind of a sweet spot and you're going to, you know, most supplements contain somewhere around this dose of vitamin B12. By the way, guys, I almost forgot, do you drink coffee? Let me know in the comment section below. That would be really good to know. The next supplement that we're going to talk about is Coenzyme Q10, a very popular compound in recent years. You can find in many supplements in many Nutropic steaks. And why is this so interesting is because first of all, it is naturally made in our body. So this is a very natural compound that our body makes by itself. So this is very important to know. Now what's the real role of Coenzyme Q10? Well, one important role is that ourselves use Coenzyme Q10 to make energy. Now there have been studies done that whenever people lack Coenzyme Q10, they have less energy and they feel more fatigued. And supplementing Coenzyme Q10 has been shown very effective. So that's why I also recommend it. Now the recommend daily dose to somewhere between 30 to 90 micrograms per day and you can take this up to three times per day. All right. The next supplement we're going to talk about is PQQ. Now the whole name, sorry guys, but I just cannot pronounce. It's so challenging. But the whole name you can, it's written below. But if you're in this industry, if you know a little bit about supplements, then you probably heard about PQQ before. And by the way guys, most people just use the short version. Now PQQ is actually a very popular Nutropic in the recent years that you can also find in many Nutropic steaks. And why is it so important for us because it plays an important role in the production of mitochondria. Now we talked about the mitochondria before. We know how important they are for the, you know, energy that comes from our body. And, you know, PQQ supplementing it can actually increase the production of mitochondria. And the cool thing is that PQQ works very well with Coenzyme Q10. That's why you're going to find both supplements usually together in a Nutropic stack. Now the recombinant daily dosage is somewhere between 2 to 40 milligrams per day. Cool, let's continue with the next one. Ginseng, especially Panix Ginseng, is another adaption herb like Rodiola Rusea we mentioned before that is very popular because it can boost our energy levels, it can decrease our stress levels, and it has a whole variety of other benefits. Now one thing that I have to mention is that current studies on the effectiveness of Panix Ginseng or Ginseng on improving our energy levels show very mixed results, okay? But what has been proved and what has been shown is that supplementing Ginseng can actually decrease our stress. So that's why it is very, very beneficial for us to take or to supplement it. Now the recombinant daily dosage is somewhere between 200 to 400 milligrams taken up to two times per day. By the way, guys, I have revealed seven special secrets about the tropics that no one else will tell you about. To get them, download my free handbook below. All right, guys, let's continue with creatine. Now creatine is one of the most, if not the most, research supplement on the market. I mean, there have been so many studies that it is just amazing.  And if you didn't, you know, keep in mind that at least let's say 30 to 50 percent of people in the gym around you probably supplement it. Now, why is creatine so interesting? It is because it acts as a source of energy in our body. Creatine is very effective when we need a lot of energy in a very short period, especially during a very advanced or challenging mental or physical activity. That's why a lot of people take it before going to the gym, for example, or doing any kind of hard training. Now, there are different ways of how you can supplement creatine. Now, my favorite is taking three to five milligrams per day, every single day. Then, of course, it has to be taken in a longer period. That's what's recommended. Cool. Another one is Hooperzine A. Hooperzine A has been, you know, increasing in its popularity in recent years. A very effective and very popular on a Tropic that can be found several on the Tropic stacks on the market.  So, what does it really do? Well, it actually decreases our tiredness and usually, in fact, comes that, you know, we have more energy. We feel better in a better mood also. And of course, Hooperzine A can provide a whole bunch of other benefits, such as improved memory, cognition, and even alertness. They recommend that it does to sound between 30 to 100 micrograms per day. All right. Let's continue with Lyon's main mushroom. Lyon's main mushroom is a very, very popular mushroom, a very strong and effective cognitive enhancer that you can really not miss nowadays. You can find so many on the Tropic stacks, it's really an amazing supplement. Now, this is one of the most effective brain stimulants that has been shown or actually it is known as a very effective natural energy booster. Now, the recommend daily dosage is somewhere between 500 to 1000 milligrams per day, taking up to three times per day. But most natropic stacks contain somewhere between 250 to 500 milligrams. All right, guys, those were 10 most effective, very interesting, very potent supplements that can boost our energy. Now, there are some others that you should also keep in mind. There is Jerbamati tea, very effective tea that has this special taste and a lot of caffeine that can instantly boost your energy, provide a whole range of other benefits. It's a very potent antioxidant and I recommend it, combining it with drinking coffee in the morning and then drinking Jerbamati tea in the afternoon. Again, as with all other supplements that we mentioned, you can find all the additional information below. Then we have Thorin. Thorin is another stimulant basically that you can find in many energy drinks. This one has a lot of potential side effects that you should be really careful before supplementing it. Then we have some amino acids such as alcar, such as citrullin and tyrosine. Now, again, all additional information about those amino acids that can provide not just physical but also mental energy can be found below. Now, we should also mention beetroot, which is a food that people often eat because it is believed that it can increase our energy. And last but not least, there is an arlypoic acid, which is another metropic that provides a whole range of benefits, but it can also play an important role in increasing the energy in our body. All right, guys, we just covered 17. Listen to that. 17 very, very effective metropic supplements, amino acids, herbs and so on that can improve your energy levels. And now what I want to do is, as I promised you at the beginning of this video, I want to share with you the most effective metropic stacks or supplements stacks. So stacks that have combined all those compounds together that can increase your energy. Now, first of all, I want to mention performance lab energy. Obviously, as the names says, you know, this supplement was designed to improve our energy. Now, keep in mind that performance lab energy does not provide a short term benefit. There is no special energy kick or at least not a strong one that you're going to feel when you supplement or take a couple of capsules of performance lab energy. Now, what's going to happen, of course, it's going to provide a whole range of benefits, especially it's going to provide an energy that's going to come in a long term, you know, because what does it do? It targets your mitochondria in your body. So it really goes to the foundation of the energy in our body. And that's how it ensures we're going to have a lot of energy in the long term. Now, another interesting the tropics that I want to mention is called quality of mind. Now, quality of mind was originally designed to help you improve your cognition to make you more productive to improve your memory and so on. And of course, one of the things that quality of mind does, it also increases your energy. It contains caffeine, it contains tea and it contains many other supplements that we just managed. And you know, quality of mind is definitely one of the most effective, if not the most effective, the tropics tech on the market. Now, are there any other supplements? Of course, there are. So what I've prepared for you guys, there's a special link below with, you know, all additional information about the supplements, the best on tropics, techs on the market for improving your energy. I'm constantly updating this list. So, you know, check it out. You're going to have all additional information that also about, you know, the individual compounds that we mentioned before in this video. Cool guys. Thank you for watching this video. And you know, thank you for staying so long with me because this has been a bit longer video. I usually make a bit short videos, but you know, I really wanted to share all those additional information with you. Don't forget subscribing on my channel. Don't forget to follow me on Facebook and Instagram. And of course, I hope to see you soon guys.


y'all not ready for these videos? I'm about to show y'all one. Testing one two. Hey everyone, what is poppin? Welcome back to another video. If you're new here and my name is Kyra, do not forget to like, comment and subscribe. We are going to be getting into a collective haul. These are just things I've been collecting throughout the beginning of the year. It's still crazy to me that it's still the beginning of 2023, but it's going so fast. I just want to show you all everything that I've been collecting. I know I've been wearing a couple of these items, but I just want to, you know, thoroughly explain why I got them and just really show y'all in a video. So if you're new here, don't forget to subscribe. Period. Don't. Okay. And make sure you follow me on all social media platforms and let's just hop right into it. Okay. So I want to get into my most recent purchases, which are these Chanel earrings. I just got these because my last Chanel earrings, studs or whatever, and these are hard to find, but they got misplaced. And I asked my SA if he can source them for me because my friend actually had these on a trip and I was wearing the crap out of hers. And I was like, yeah, I need my own. So yeah, I just recently got my CC studs. Shout out to Daniel at Sex. But yeah, he sourced these for me. And I'm just so happy that he found these because I've been missing my CCs. It's nothing like a good stud. Yes, they're absolutely overpriced, but am I going to wear them until they're tarnished? Absolutely. Okay. Because these were pretty pretty. They're like $500, $600 after tax. And yeah, but I'm a girl that I'm definitely going to invest in pieces that I'm going to wear over and over again. I'm really trying to ameliorate my wardrobe and also just get quality and classic pieces. So yeah, I definitely had to copy. So recently I've been trying to ameliorate my sunglass collection. I am a person that is so hard for me to find glasses that fit my face because I do have a wider face. So I need bigger lenses. I used to have the Louis Vuitton Cyclones. I had two pairs that they were my favorite pair. I had a limited edition one. And then I also had a black there. And they got broken, unfortunately. So I've been really trying to get sunglasses that work for my face. So the first pair I'm going to show y'all are these YSL Saint Laurent sunglasses. I've been loving these. They're so big and perfect. They're definitely giving main character vibes. These are the YSL Belaze sunglasses and they retail for about $960. But like I said, I like to invest in pieces that I know I'm going to wear over and over again. And like I said before, I got a big huge face. And my features are, and my face is really wide. So like I said, it's hard for me to come across a pair of good sunglasses that I really like and are comfortable and I don't feel weird in looking crazy. But yeah, so these are how they look on. I love them. I'm trying to do this without ruining my makeup because yeah, go get the car darling. Please, please go get the car. I love them. I'm so happy that I was able to find these. They just give me like effortless without even trying rich, rich money. It's giving money. It's giving everything that I need to. And I love them. I love the YSL Gold Hardware. I just think it's just that extra little something. And I just love the thickness of these. They're black, bold and sexy. And y'all have seen me wear these a whole bunch. So yeah, like I said, they're definitely worth the money. They are expensive. But like I said, they make a simple outfit look extra like accessories just make the outfit. Okay. And I love the case that it comes into. It's very sleek black leather. It's sleek and I need to protect my glasses that cost $960. And then the next pair of sunglasses I got are these Celine sunglasses. I wore these when I just went to Vail. If you haven't seen that video, go check it out. I did a whole vlog and we went to dinner and I knew this would set the outfit off as far as like my sonnies. And I don't really have any sunglasses that have silver hardware. So I was like, you know what? I want to get a black pair. And I came across the Celine. So this is the case that they come in this black sleek soft leather case. And this is what they look like. And these give me those Prada irregular sunglasses shape. And those obviously wouldn't look good on my face. Like I said, whenever I come across a good pair of sunglasses that I can be like, yeah, that's her. But yeah, they just have the silver hardware. And I don't know if y'all can tell but they're irregular shape. This is how they look on like what y'all cannot tell me these looks. These look so nice on me like a classic. I'm about to go to lunch with the girls. Babe, take the kids please take the kids. I'm going to lunch with the girls. I'm going to lunch. Okay, it's giving real housewives. I just like how these look on my face. It's not hugging my face so much. This is everything. Like it's just classy, chic, clean, immaculate. So these are called the Celine Geometric sunglasses and they retail for about $500. And I think I paid like $560 after tax. But these are so worth it. Like I said, if I come across a good pair of sunnies, I'm definitely snagging. Like it gives you that cat eye effect. But it's it sits on my face. Like I I just can't get enough like so super cute.  I think I'm good on black right now. I'm ready to get some color in here. So but yeah, those are it for sunglasses. So let me get into I guess we can just stick to the accessories. So I have two more. So I have shoes and a bag. So this is my first Brandon Blackwood purchase. And I'm not upset about it. I'm not upset because it's giving what it needs to. Okay, let me go to the product description just so I know what I'm saying about this bag. And I'm so excited to show you out this bag because it's so good. It's so team. And I got this actually for my bail trip, but I wasn't able to wear it because the the out the jeans and outfit wasn't done in time. So I was like, forget it. But I'm just so happy to have a brown bag like this. So this is the Cortini bag. And y'all this bag is so tea. Look at it. She is main character. This is a statement bag. Okay. And I wanted a faux fur wool type of vibe going on when I was in the slopes when I was in the snow. Obviously snow and fur go together. This is brown Mongolian wool. It's so soft on the bag. It says Brandon Blackwood in silver hardware. But that's okay because you can kind of not see it. But yeah, it's giving main characters this gorgeous brown leather. Y'all this bag is so beautiful and it's so affordable. It was only $300. Well not only actually but you know for a luxury expensive bag and the leather quality. Oh my god. It's so cute. And I'm gonna show y'all the jacket it was initially supposed to go with. But I just love the vibes of this bag. I don't know if I'm gonna get a chance to wear it this season right now but it's still a little cold. It's still in the early. I don't even know if it's when is the first day of spring. I don't even know. But if there's an outfit that I feel like wearing and I want to bring this out. I'm definitely not going to have any issues being that girl because this is a that girl bag okay. And it's giving fringe. And the strap on here is adjustable. It has three loops. I haven't worn this bag so it still has like the wrapping and stuff in there. Super spacious. So my vlog camera could definitely fit in here which is a must. Oh no we can't do that. But yeah she's definitely a handbag like yeah. I cannot wait to wear her. She's stunning. Brandon Blackwood snap. Shout out to him. Black owned brand doing his thing.  So yeah I wanted to start off big. I wanted to start off big with this. Think big. Think big. Definitely worth the money. So yeah I'm so happy I got this. And I'm I just can't wait to wear it. Like I just can't because it's just so cute. Like it's stunning. Brandon Blackwood he definitely snapped with giving us a box, a duster bag, and a luxury product for $300. Yeah and y'all know me. I love to say my boxes so she's kept good. And the last item for like accessory shoes type of thing are these MVP wardrobe shoes. Y'all I've been wearing these shoes like crazy because they're wide cat friendly. So comfortable and I believe and I feel like these are affordable because it's so hard for me to come across a good quality shoe especially for my wide ass cat. These are so comfy. It's so easy to walk in.  Y'all know normally shoes come with stuffing. This didn't come with stuffing at all. It just came with a shoe thrown in a box with the dusters. So I was like pretty upset about that but you know it's cool. It's cool. It's cool. So it's like this suede and the inside is a soft leather. It's bendable. It's stretchy. It's not stiff at all. And you just pop your leg in it. I did have to wear this a couple times for the calf area to stretch out a little bit. But it was fine because I really wanted a good quality black boots because it's easy. It's simple. It dresses up a fit. You know so I'm just so happy I found these MVP wardrobe. They're international. And I paid like $400 for these. I think these are well worth it. And if you have a skinnier leg it'll look kind of like the G1G Shark Boot in a way. This area is pretty wide. I've seen these on Instagram and the girl that was modeling them. She had like skinnier legs. And these were these weren't as fitting around her calf as they are mined because mines are huge. And hers were obviously skinnier. So I just liked the look of how the calf area looked on her leg. So I was like oh it's given wide leg friendly. Let me see what these are talking about. But yeah super comfy. The heel isn't even that big either. And I got these in a 41. So I was sized up and like I said they're international. So make sure y'all check these out for the boot season. And I'm going to be wearing these in the springtime because I like to go out.  Call it one.  Like a quick one and done outfit. I've been getting so many wears out of these. And it's definitely worth the money. So highly recommend if you have white caps. Okay and affordable. Okay so next we'll get into clothing items. And y'all not ready for these pieces. I'm not ready for these pieces. I'm about to show y'all one second. I'm gonna show you the first item I was supposed to wear when I went to Vail. But like I said the jeans weren't done.  I'm gonna save it for a day when I feel like slain. Okay effortless slay. But y'all this jacket. Tea baby. Tea. Jaden London knew what they was doing when they made this. Oh my. Y'all see this coat. I don't even have to say much. There's nothing more stunning and gorgeous than a multiple textured fur foe fur at that coat. And what sold me was the bag. I just love this. They really did that thing with this. I love how they mix it up with the different types of furs, textures. And I just love it. And then the little touch of like the leather brown. Sick me. Sick me. Got this in a size large because this is international. Okay I can't wait to wear this. They're still cold days. Okay and I'm definitely gonna pull this out when it's a cold days. And I was supposed to wear this jacket with the Brandon Blackwood. I wanted that fur vibe you know. I just wanted a vibe when it came down to it. Y'all this is sick me. And I love the color on this. I love the high color and yeah. Yeah I cannot wait to wear this. So yeah this is their Soho Fox fur bomber jacket. Yeah it's this is the hey yeah. Yeah it's giving money please. So and like I said foe fur is affordable. It's $150. I love finding affordable pieces that look luxury. Like this looks so expensive but it's not. It's only $150. And I like Jada London. They're just a different brand. They make statement pieces. So make sure y'all go look on their website. But yeah this is the coat in 360 view. All the way zipped up. Like what this is amazing. I just couldn't pass this up. Like this jacket is everything. Everything. So I cannot wait to wear this baby. When I seen this it was a no brainer for me. It was like yeah you're gonna snap with this period. You know how some items you look at and be like yeah we about to snap. We about to snap. This was that. I'm about to snap. The next thing I got from Jada London was another jacket. This is a leather slash denim coat situation. I wanted this because I wanna get more pieces that I can wear with stuff that I already have. And like I said this brand is very affordable and I think this is a good statement piece as well. This is their Daytona off sleeve moto jacket and this also turns into a vest as well. So if I wanted to really go for that biker vibe I could just unzip these but I'm probably not. But yeah I just love the vibe of this jacket. It's giving very like tough girl. Don't mess with me. And I love the back part as well. And this if you end up getting this coat I would highly recommend sizing up. This is a large and it kind of fits a little snug on me but I am losing weight. So if I lift my hand or something it gets snug as far as like mobility and stuff like that. But as long as I keep my arms straight I'm cool. I'm good. I'm giving a look. There's not I don't need to move too much. But yeah it's super cute. I love the vibe. I'm a jacket girl. I love jackets. I'm one of those girls that if I cover up my arms I'm a 10. I'm a 10. It's my face. My face is giving because I don't like my shoulders. So I'm a really I'm a girl that really likes to cover up my shoulders my arms but I'm losing weight in my arms. Well I'm trying so yeah but anyways but anyways um but yeah like I said I'm a jacket girl so had to cut those. So these next couple items are just basic. Like I said I'm really trying to ameliorate my wardrobe pieces and I just love quality over quantity and I wear things over and over again until I can't wear them no mo. So yes absolutely I am going to invest in my pieces. So the first thing I'm going to show y'all that I was really like should I get it? I don't know but I really like how it's styled. I think it's just a simple but elegant tank top. Yeah a white tank top and this is the Lewey Bay embroidered tank top and I just think this is just a little it's so simple. It's so simple but it gives a statement because you have that little embordered embellishment right there um on the tank top. So if I wore like a jacket like I said I'm a jacket girl and I've been really into like blazers and wearing them on like a regular basis as like coats and I feel like this would just set the tone for a chic look. And I was like you know what this is $300. Do I really want it? That's why I was really like do I really want this tank top. It's so many like regular tank tops that I can make do but babes I came in and I was like you know what let me just see what it's giving and it's giving okay. Like just picture this on like a regular day.  You don't need brands to make you feel like a fashion girl but like I said I just want classy classic pieces to make a statement look on like a regular basis. Am I going to be wearing this down? Absolutely. So if you see me wearing this over and over again in the summertime, my your business. Okay my your own. And this fits really well as well. This is the size medium. I thought it was going to fit snug but it doesn't. It's a loose fit but fit it at the same time. So she's gorgeous. She's gonna do what she needs to. But yeah I really like Laway Bay. I really want the jeans next. I just don't know if I want to order them because I don't want to get them in the wrong size and they come looking crazy. So but yeah I was like yeah and I do indeed plan on going on a lot more trips this summer. So I just feel like this would be like an easy outfit you know going to breakfast or going to like somewhere to get something to eat with like some loose flowy pants you know and it's a statement it's giving it's giving to me. So yeah we are ameliorating our wardrobe. So yeah but I'm not going to tell you to go buy this at all. I'm just telling you okay I'm just really being ostentatious actually so yeah but without trying. The next item that I got is I got this on sale and I'm never going to pass up a sale and this is from Alexander Wang. I got this from I just wore this on my trip actually to jail. I just put this up from the dry cleaning and y'all need to start dry cleaning y'all clothes. I've really been into getting myself dry clean because like I said I'm really trying to make my pieces last a very long time um and I just want to get longevity out of my clothes so I highly recommend dry cleaning and I used to just pop things in a dryer in a washer and dryer and not care and they're just damaged. It gets so damaged and I'm like you know I cannot be investing in these pieces and ruining them. I got this Alexander Wang set so this is the hoodie and I just love the color. It's a neutral nude opi undertone. It's quality and then I also got the matching pants to go with it as well. Alexander Wang makes some of the best sweat pants I've ever worn. I love the thick band. I love the quality and it's so comfortable. It's so cute. So if you can find these sets these sets go on sale on a regular so if you can pick up this on sale highly recommend definitely worth the money because I'm the type of person I'll keep buying sweatpants over and over again because they're so inexpensive and I'm like you know what let me just invest in good quality pieces and just keep wearing them over and over again instead of buying you know inexpensive ones for cheap and they keep shrinking and they keep getting ruined so yeah that's the logic behind that it makes it just makes more sense if you feel me okay my makeup looks so good like wow she's deep and then the last couple pieces are just gonna be more clothing items so I got this I ordered this actually a long time ago um this is a dress from Rat and Boa because I was supposed to go on a birthday trip to Jamaica so I was like I want to just look effortless and cute and this is my first Rat and Boa purchase and I've been seeing this dress go around the internet some people wear it as a dress some people wear it as a cover but I was on intending on doing both it was well I don't know it depends on the vibe so I got it in a size large but it's this gorgeous like magenta pink color and the quality it's not getting cheap but it is thin it's mesh um but I just love the little ruffle details on this it's given very much island girl and yeah I just love it I love the open area so if I did want it to wear it as a cover up my swimsuit can show through but also if I wanted to wear it as a dress you can just tie the um and I just think this would look so gorgeous with tan skin I need skin I need color I'm pale right now but I feel like this will look so good effortless after I just soaked up all day in the sun and I just throw this on just effortless and it's very long as well and like I said before I'm really into good quality sweatpants so when I was in New York I ran into diesel and I was like I need something out of here I was initially going in there to see if they had this set but they didn't but I came across these runway sweatpants the quality of these sweatpants are so nice it's heavy it's thick and I just love the acid wash detail of it I'm I'm that kind of kind of girl that's like my vibe I love a good acid wash detail so these so this is what it's giving um they're just regular sweatpants but I really like the detail I just really like the detail on the band part I just thought it was cute and I like that these are y leg as well and they also have a cut at the end that's my favorite detail in a pants or a bottom or trouser I love a little split it just gives it sexy silhouette it gives the leg body oh I didn't know what the what is this oh no one of these so thick so they're double lined as well they have this legging type of fabric situation going on inside the legs and I just love a wide leg pants so I can wear a pointed toe booty I was thinking if I'm ever on like somewhere simple I could just throw on a pointed toe shoe with like a basic white top and call it one and it's a look so yeah I love these and like I said I'm a girl I love chic and I love comfy I love comfort I'm just that type of girl I love being comfortable in my clothes I just see a vision for this like with pointed toe shoes a nice bag a plain t-shirt call it one tan skin you know you know the vibes so another piece that I got I think is such a classy very sophisticated piece and I was inspired by Savannah's um if y'all don't know Savannah is LeBron James wife she had wore this outfit it was like a colored outfit and I just thought it was so nice on her she wore them pairs for fashion week and I just thought it was so such a good look and shoes all the way covered all the way covered and I've seen this top in Zara and I was like oh yeah I need these vibes so this is just a this is button up armless white simple top and I feel like with my Chanel brooch let me see or even without my brooch I wow this is so classy like I said I'm really trying to clean it up y'all and when I instantly seen the shirt I'm like oh yeah it's giving classy it's giving it's giving what it is so so I just think this is an elevated sexy sophisticated outfit that I have together in my head and I cannot wait to wear this it's so good and it's very lightweight as well it's not heavy at all so yum and the last two pieces is just a little swimsuit I got this off a revolve actually set from Ghani I got this off a revolve love these colors like I said I was supposed to go somewhere for my birthday and I didn't end up going but it's this crocheted top it has a zipper in the back I just love the colors when I'm picking any type of resort wear out I always think how it's gonna look against my tan skin and I feel like these colors would definitely bring it out look how good this looks I love my melanin oh it's so good I love this and I wouldn't obviously tan in this but like I said it's just a simple little top and then also I have the matching bottoms it's just a simple set that I could just throw on if I'm going to like the bar the beach club whatever I feel like doing out there I'm doing I just you know it's easy I love an easy simple together set she's cute there is a matching hat that goes with it but I'm like no that's too much okay everyone so that is it for this video I hope you guys enjoyed do not forget to like comment and subscribe and let me know which one was your favorite piece I cannot wait to wear these y'all especially the brand of blackwood bag the jacket can somebody take me somewhere please I need to go that is it for this video I hope you guys enjoyed do not forget to like comment and subscribe and I'll see y'all in the next video


After your father's murder you were orphaned you were ten years old you went to live with cousins on the sheep and horse ranch in Montana and And one morning I just ran away Not just what set you off You started at what time early Still dark Then something woke you didn't it was it a dream? What was it? I Heard a strange noise What was it? It was screaming. It was some kind of screaming like a child's voice What did you do? I went downstairs. I Crept into my uncle's home office where he worked as a Windows PC repairman. I Was so scared to look inside But I had to what did you see?  I I Press control-alt-delete to bring up the task manager, but the task manager It wouldn't open none of the programs I tried to run on these windows laptops would actually run it was like everything was frozen They wouldn't run but you couldn't you did didn't you yes? But first I took one of the laptops and and I ran as fast as I could Oh, I don't know I didn't have any food any water All I had was a USB stick with a Linux operating system on it So I could wipe out windows on that laptop. I thought I thought if I could save just one but The Ubuntu USB stick I had it didn't work You know how you're supposed to verify the ISO by doing a checksum I almost never do that and this time it caught up with me I didn't get more than a few miles before the sheriff's car picked me up My uncle was so mad he sent me to live at the Lutheran orphanage in Bozeman the orphanage They used max so I never saw the PC again What became of your lamb if by lamb you mean the laptop I took with the intention of installing Linux on it It's still running Windows still wake up sometimes. Don't you wake up in the dark? And hear the screaming of the fans Yes And you think you could make them stop don't you I don't know you won't wake up in the dark ever again To that awful screaming of the fans. I don't know. I don't know


Peer learning is What happens in the world of work? Here's the quick story as to why I understand this idea of peer learning When I started my career there were people who actually were called secretaries and they actually filed things they actually typed things 2025 years ago. There were actually people called bosses. They didn't have jobs. They actually bossed bossing was their job Managing was their job. Leadership was an art. They did things changed too fast today So now bosses are people who tell you once a year what they want done Hope you figure it out the rest of the time and Expect you I mean expect you to learn how to do it from everyone else around you So the ability to learn from others is a core Competency of success in the business world. It's the most important thing people in business do today And it is so not talked about It's so not well understood and yet such a core competency We should be gifting all of our students if at all possible to feel good about and understand how important it is So that's why peer learning is an essential part of a curriculum process As you have people passing through their fore or however many years we have the opportunity to work with them here at Western Washington so that they understand that this is a skill they'll be using for the rest of their lives students are expected to put on the Shoes of someone that I know because I've been a marketing person They're gonna have to work with for more in their careers than they may imagine The essence of understanding diversity as I have learned it through professional life is to Understand where somebody else is coming from and the best way to do that is to be asked to take on the mantle of someone You are not and so that part of the exercise I think is number one highly realistic and number two very helpful It is a skill the writing of a creative brief with a branding essence as the core learning experience is one of the most Important fundamental skills that most students in the marketing profession will need And they need it quickly I've received emails as quickly as day two of someone on the job at a major firm Who wrote back and said oh my god? I just did the creative brief exercise It's probably one of my most treasured emails because that was my validation moment that that it was really a core skill I think the biggest thing I learned from this is how This experience or this creative brief the assignment itself Is a real-world experience for us because my sister is an account executive And you know I was talking to her about oh, I'm doing this creative brief assignment You know we have to go speak to creatives there that's a role-playing assignment, and she was like yeah, I do that I do that my job, so I think I think it's really great that Professor Stone could bring a real-world situation into the classroom and That's where It's directly applicable to to the to real life And I think that's that's what I learned out of this the biggest thing I would say I Love the fact that students provide feedback to one another number one because I think it's a better learning experience But number two because that's how the world of work works today 360-degree feedback has become a norm and I Know how much that is a challenge for people who have never been asked to provide feedback to one another There's also a particular quirk within the marketing profession which makes peer feedback so important The output of a creative brief is what most of us would think of as a commercial or a bus stop ad or a really cool radio commercial or a fabulous video on on YouTube all of those things are the output of this process and When you ask someone to give their heart and soul to create that beautiful ad that we all resonate to That's really the output of lots and lots of false starts that didn't go so well And the only way you get great output in the marketing profession is to be able to give good feedback and be able to receive good feedback and That means non defensively with deep respect for one another and this Exercise to a large degree emulates that and has worked successfully in that way one of the hardest things that For me was reviewing my peers It's the sitting there is a creative Watching others perform knowing how hard it is to put together presentation and then when you go back and reread as just what was I thinking they put so much time into it and It's the regret. I think that was the hardest thing ever Yeah, I was horrible had to grade them on terms in terms of relevance though, which was which was actually one of the main takeaways of the class was Making your brand relevant. Yeah, making everything you do relevant. Yeah So it was the chance to get the feedback a true feedback without Having our career at stake without losing the project and that's great still stressful But great. Yeah, well the grades were at stake and that's a little scared. Yeah, we all did That's another thing. I forgot to mention is that you you are also getting all this feedback You're not getting feedback just from the professor, which is usually how it is You're getting feedback from 35 people, which is everyone has a unique perspective and it's big. It's abundantly more clear How you did your strengths your weaknesses of the presentation because of all this feedback that you get it's unbiased it's objective and Very often it's very honest and as soon as as long as you incorporate it Into your strategy as a marketer into your thought process learning process It's great


I'm Christos Linteris, I'm a social anthropologist here at the Centre for Research in the Arts, Social Sciences and Humanities, or CRASH, of the University of Cambridge, and I was awarded a starting ERC grant in the summer of 2013. So this is the fourth year of my project, whose title is visual representations of the third plague pandemic. Now this is the first project combined in anthropology and history in examining the first epidemic to be ever photographed in human history. That was an epidemic of bubonic plague which started in Hong Kong in 1894, and then it spread across the globe in every inhabited continent, actually very fast and causing more than or about 12 million deaths. What my project is interested in is precisely the fact that it was the first epidemic to be photographed and these photographs were made available to the general public as well as to medical scientists across the globe. It established a paradigm for the way in which we visualise and we understand epidemics and pandemics to this day. Well, an ERC grant is a unique opportunity, something truly amazing, in the sense that first of all it fosters interdisciplinary work. It also fosters analytical tools and the creation of new methods between the disciplines in order to analyse this visual record and its importance for today. So I am Marta Mirason-Lar and I work in the Liverham Centre for Human Evolutionary Studies. It's in the Department of Archaeology and Anthropology here at Cambridge. I got a grant from the ERC in 2012, so my project is called In Africa. I work with late human evolution and I'm interested in the evolution of modern humans and how modern people became different from each other. So we actually have now the largest collection of human fossils for this period in the whole of the continent, which is extraordinary. So what is special about an ERC grant? An obvious side is that it's a lot of money, but I think it's more than just the money. The ERC grant, first because it's five years, it allows you to get a group and build a really, a real good community around the project you're doing. It also allows you to explore things in more depth. David Balkome, I'm Professor of Botany in the Department of Plant Sciences. The first project was following up some work that we had done before, actually, I came to Cambridge in 2007. We discovered a novel type of regulator, genetic regulator in plant cells. It turns out they're small RNA molecules and it turns out that plants have them, animals have them, they're part of the tree of life. And in the ERC project, the first ERC project, we were just following up precisely how these little small RNAs do what they do in plant cells. The second project is an evolution, if you like, from the work that we did in the first project. And it involves this whole topic of epigenetics. And you can think of epigenetics as really being molecular memory. So cells have a way of remembering what they have experienced, either genetic experience or environmental experience. And it's taken us into an interest in hybrid plants. But we're finding out about epigenetics, hybrid vigor. And this is influencing, or I think it will influence, three things. Firstly, our approach to making hybrid crops. It'll influence our thinking about how evolution works, because hybridization is an integral process in normal evolution, both in plants and animals. And thirdly, it's leading us to a new technology that we hope will find application in the field. We've developed an approach to improving crops and we call it epigenetic modification. My name's Ottolene Leiser and I am the director of the Saint Louis Laboratory at the University of Cambridge. I have an ERC Advanced Investigate Award to look at the ability of plants to change their development in response to the environmental conditions in which they're growing. And we're interested in particular in shoot branching and how plants adjust their shoot branching depending on nutrient availability. And one of the things that is very useful about that is that from an agricultural point of view we should be able to use that understanding of how plants prioritize their decisions about what to do in different nutrient conditions to keep high yields with low fertilizer supply. That ultimately would be an application for what we're doing. So the ERC ethos is really a very exciting opportunity for scientists. Something that particularly in plant science has not really been available before. That's these five year longer time window projects with a substantial resource really to break into a new area, a new way of thinking about a problem. And that's what we've been able to do with this grant. And what the ERC has really given us the opportunity to do is, as I say, take our molecular understanding that we've built up in over many years now into this much broader question about variability in nature and what that might mean for the different adaptive strategies of plants. And we could not have done that without the five year opportunity that ERC provides and the emphasis they have on taking things in new directions. They really value that in a way that a lot of grant funding schemes don't. They want to see that slow build rather than the kind of risky step into the unknown. I'm Nicholas Thomas. I'm the Professor of Historical Anthropology and also the Director of the Museum of Archaeology and Anthropology. And in 2013 we began a project, Pacific Presences, Oceanic Art and European Museums that responded to vast collections of ethnographic material, artefacts and works of art in many museums in Europe. Those collections consist of extraordinary works of art and ordinary articles of material culture. They amount to tens, hundreds of thousands of artefacts that are hugely important resources for people in the Pacific. They exemplify the material heritages of their ancestors, ways of life that have changed. Pacific Presences, the project, was about methodological innovation, thinking through how we work with collections. It was also about getting to grips with those collections, understanding what was there, understanding what its significance is in the present for communities, for scholars, for researchers. European funding has been enormously important for us. It's enabled us to realise a very ambitious project that's engaged with scattered material evidence, very extensive bodies of material evidence, to draw specialists together, to engage in wonderful conversations with curators and academic researchers across Europe, but also to bring people from the Pacific, descendants of the people who made these artefacts, who often have extraordinary knowledge of them. We've been able to create dialogues between academic researchers, curators, community members, contemporary Pacific artists and others. Those dialogues have resulted in publications, exhibitions, new artworks. I'm Clive Oppenheimer. I'm Professor of Volcanology in the Department of Geography at the University of Cambridge. I was involved as a partner of an ERC project led by a colleague at the University of Orleans and the focus of the project was to understand how volcanoes erupt, why they erupt in particular ways, whether they're violent or whether they're more passive. The key to that was studying the gases that are dissolved in molten rock that fuels volcanoes. We linked together some field observations and some analytical work of rock samples collected at volcanoes with also numerical models of the physics and chemistry of how magmas, how molten rock rises up through the crust to erupt at the surface. The ERC grant was absolutely crucial in providing resource for human resource of being able to recruit a PhD student and also some postdocs. In particular, I had a PhD student I supervised here in Cambridge who came on field work to Antarctica with me on several occasions where we collected some very, very detailed observations of an active volcano looking at the gases that come out of it and looking at the behaviour of its lava lake. There are a number of things that came out of it. One is that this former PhD student is now a postdoc, very successful, and applying what he studied as a PhD student, it was a wonderful interaction with the colleagues in France. I spent some time in Orleans where we had an opportunity to really discuss in detail what it was we were trying to do and also to enable that meeting of minds between a geologist myself and a physicist, the PI of this project and also some wonderful facilities in France that we don't have here, a state-of-the-art laboratory doing experimental work on simulating volcanic processes in the laboratory. Also, we've got some fabulous research outputs from it. We made some really remarkable and, for me, very surprising observations of the behaviour of this volcano. Even though we worked on a remote volcano in Antarctica, it gave us a generic understanding pertinent to volcanism worldwide and these are very essential fundamental processes that we find on all volcanoes. Okay, so I'm Ruth Cameron and I'm in the Material Science Department. My ERC grant is to make three-dimensional environments for regenerative medicine. What the grant has enabled us to do with that is to work with specialists across a range of fields and we've got three applications that we're working with on the ERC grant. So we're working with cardiac patches. So the idea there is to create a structure that will deliver stem cells to the heart after a heart attack, which would enable the heart to regenerate itself. We're using it in breast cancer research and we're also using them in bioreactors to create blood platelets from blood donations. It's enabled us to put a really coordinated programme of research together to enable us to work with the specialists in a really cross-disciplinary way. So rather than having individual short projects, we've really been able to put things together in a much more systematic and coordinated way that's enabled us really to get this base technology absolutely tied down. And that has meant that we've really got a platform technology that is already something that we can begin to look at other clinical targets for. So beyond the original scope of the grant. Okay, so I'm Professor Chris Jiggins here in the Zoology Department and we study butterflies in order to understand the process of evolution and how genomes evolve but also trying to relate what happens in the jungles of South America with what happens in the genomes of these butterflies. And the project is about understanding how the genomes of species diverge through the process of speciation. So speciation is the formation of new species. It was what inspired Darwin, the big question that Darwin was interested in resolving. And nowadays people are very interested in how that process of the formation of new species affects the genomes of those butterflies as they evolve, not just butterflies but of any organisms as they evolve into new species. What was exciting about the ERC project really was trying to bring together an understanding of what's happening in the genomes. So there's processes like recombination and mutation and those processes happening in the genomes of the butterflies with what's happening with the butterflies and their behavior. So we go out to South and Central America and we study how these butterflies behave and we bring them into cages in Panama and we do crossing experiments and we can look at how the genetic basis for the things that make species different. So in other words, how they prefer to choose mates and what their ecology is. So my name is Deborah Sziaszki, I am the reader at the Institute of Astronomy and Cabli Institute for Cosmology here in Cambridge and I'm working in theoretical and numerical cosmology and galaxy formation. I have won the starting grant for ERC a couple of years ago and the main topic of this grant was to study how galaxies and the supermassive black holes that we find in the center of these galaxies co-evolved together. Having an ERC award made a whole difference because I managed to attract a really competitive and internationally leading team which otherwise would have been almost impossible to get. So I could hire top-end postdocs, researchers in the field I'm working on. A very nice thing about the ERC awards, there are several but I would like to point out two. One is the time scales. So it gives you a little bit longer time because the awards are over five years to really build up the team and establish your research. The five years gives you time to expand and really tackle some of the major problems in astrophysics rather than doing some incremental research. So this is really fantastic. And I think the second thing that is really good, is not only support for staff and postdocs and students but it offers also support for accessing the facilities. So nowadays it's not all about only people working with you but having access in my particular case to the world-leading supercomputers and without the ERC grants this would have been very difficult. My name is Professor Simon Goldhill and I run an ERC senior grant project which is called The Bible and Antiquity in 19th Century Culture. And the reason why this project has been so important to me is that it's given me the unique opportunity to do a genuinely interdisciplinary collaborative project with the time and space it takes to make such interdisciplinarity work. This is a huge field. I've got eight postdocs and five professors working together for five years. We have a chance to trust each other, to learn each other's languages, to really explore the interface between topics as widely separated as classical philology, stained glass windows, or the deep sides of theology. Most importantly, the financial model offered by this sort of project enables us to do work that is 15 or 20 years ahead of the rest of the world. Britain in Europe is all the stronger for it. So this is a great opportunity to work with other people over a period of five years, which is something very unusual and very unique, and with a quite liberal framework. So you are able to change and shift your questions, to reform them, to reformulate them. It's not as if you are stuck with the questions of your initial hypothesis. Well, for me it means freedom above everything. You know, when you are constrained by both time and money, you cannot afford to take risks. So I think that for me, having the sea, it was that. Yes, I think risk-taking, which in science nowadays is difficult to get funding or something that is slightly risky. The potential, it potentiates the research you are doing. But I think that it also allowed the people, not just me, but the PhD students and the post-docs in the project, allow them the freedom to go their own lines. And so it becomes also a stepping point for their career. So in that sense it's unique. No other grant has done it. I think it allows you to do two things. And they seem conflicting in a way. So one thing is it allows you to set up a big project, very large grants, and you can put several people looking at different sides of a research question. And so you can have a sort of larger integrated project. So that's one thing that it allows you to do. But the second thing it allows you to do is to follow up on, you know, a speculative, let's say, long-shot sorts of research question. You know, real progress in research is made when researchers can tackle big, important questions, blue skies research. And the ERC is a real opportunity for, it's a program that invites researchers to submit ambitious blue skies imaginative research projects. And there aren't many other sources of funding that allow one to do that sort of thing. It's been an extraordinary fertile project and we wouldn't have been able to do that if we hadn't had European funding over a five-year period and sufficient funding to support a really strong group of post-doctoral research fellows who've brought different perspectives and expertise to the project. One of the great benefits of the ERC project was its scale. I mean it enabled purchase of some pieces of state-of-the-art equipment and X-ray tome graph. Also the team of post-docs and PhD students, we all work together with different skills, some doing computational modeling, some working in the laboratory, some doing the field work. And flexibility, the scale and the team that you can build and all of the people involved have gone on with their research careers in very productive ways. I think what's been really exciting for me has been putting together a team of people who are all working towards the same goal but have very different skills and expertise. It also just gives you the freedom to explore different areas a bit more of a long-term view of the project than you perhaps have from a standard three-year research grant. The result of having done this major project is that my own work has fundamentally changed. Not just in the subject area that I've been able to work more in the 19th century but just in the ability to explore the full scope of the sort of questions that I'm interested in and to have the full input of 12 wonderful colleagues. It's an extraordinary opportunity. Absolutely, it's been exceeded expectations.


Millionaire secrets to selling online, five step process. Okay, selling online, pretty cool stuff.  What are the steps? Well thank God, there's not 50 steps or 500 steps, there's only five. In this video, I'm gonna share with you those five steps so that you can have the millionaire secrets to selling online. Okay, I want you to ask yourself, why do you wanna sell online, okay? There are some really good reasons for selling online and there's some really bad ones too. And some of the bad ones are I don't wanna work much, I wanna cut down my hours a whole lot, I don't wanna have to do a whole lot. Those are all bad reasons because none of those will work selling online. It's gonna be just the opposite of that. If you're working a 40 hour week, you may have to work 60 or 70 hours online in the beginning to get started. Now, do I have to do that now? No, I don't have to do that now and I'll still have an income. Do I still do it? Probably because I just wanna make sure I always have an income. However, if I wanna take off and I wanna take off a week and I wanna just travel, I can do that. If I wanna take a long lunch, I can do that. If I wanna take a morning off and just work in the evenings, I can do that. Those are okay reasons for selling online but an okay reason is not, I just don't wanna work that hard because you're gonna have to work hard. So I wanna get that out of the way so if you're watching this video here and you clicked on this video and you're like, I wanna figure out how to make money online and I don't wanna do any work, you're watching the wrong video. You could leave right now because you're gonna have to work but if you clicked on this video cause you wanna know the real ways to make money online, what are the steps? Then you got the right video. So let's get going. Now the first thing I would tell you is to find a product but it's really not. It's really to find a niche. A lot of people think that, gee, if I get this one product, I'm gonna make money. A product does not make a company. A product is something that the company sells. The company is centered around something. Now I'll give you an example. I have a product and one of my products is Digital Cash Academy. Digital Cash Academy is a really robust course that teaches people how to make money through drop shipping, okay? So a whole course on drop shipping. That is not the company though. My company is Digital Enterprise Marketing and that's one of the products that Digital Enterprise Marketing has and the niche is how to make money online, okay? So drop shipping is one of the ways you can make money online. I also have e-commerce courses. I have courses on Facebook ads. I have courses on Shopify stores. I have all kinds of different courses but they fall under the umbrella of how to make money online. So when you go out, initially you're gonna have to find a product to sell and it can be a service. It can be a digital product. It can be a physical product. It can be a drop ship product but I want you to think of it in terms of a niche. What is your niche, okay? If your niche is like my wife has dog training, okay? That is her niche, dog training. Now under dog training comes dog food, comes courses, comes healthcare, comes picking the right vets, okay? There's a lot of different products in there that you could sell a group who is wanting to train their dog. There's a lot of other products there. So when you think of a product, let's say, let's say you're gonna sell a baseball, okay? That's your product, it's a baseball and bad example but I'm gonna use it anyhow. Baseball is not your company. Baseball is one of the products you're gonna sell but make sure that your product has other related products you could sell because you're not gonna be able to live off one product. It's not gonna happen. It doesn't work that way. You're gonna need to sell gloves and bats and maybe shirts and shoes and all these related things to that particular baseball. So what I want you to do for this first step is think of a niche and a product in the beginning. The next thing you're gonna wanna do is build a landing page. Not a website, not a website. Everybody says we gotta have a website for your business. That's true if you have an established business but if you're just trying to test the waters out there to get your business going, maybe the baseball is not gonna sell. So why would you wanna build an entire site around baseball products if you can't sell one product? So what we wanna do first is we wanna find that one product that's gonna sell whatever it is. Maybe it could be a course on Shopify. I have a course on Shopify. So I may make a landing page to sell that course to see if it's gonna sell. And if it sells and it's a course on Shopify, I could then build a website and add a whole lot more courses that are related to that. But do not start off with just a website because you don't even know what direction you're going. You don't know if what you've picked is gonna sell yet. Now, if you wanna start with a really good place to build this landing page, I would say CARTRA down in the description below. There's a link to CARTRA. CARTRA does everything. It does email list. It does sequences. It does sales pages. It does videos. I mean, just everything you want all rolled into one. And when you click on the link below for CARTRA, you can go there and you can watch a free video. The video will walk you through all it does. And if you're interested and you'd like to get CARTRA with my link, you can get a $1 trial. It is my affiliate link. I don't make much money on it, but if you get it, I think you're gonna be very happy with it. Next thing you can need to do once you've set up this product and you've set up this landing page is you need to set up fulfillment. What is fulfillment? Fulfillment is how you get your product to that end user. So if I'm selling a digital course, my fulfillment would be in CARTRA and I could actually load my course in there, but that's still not fulfillment. That's just where the course resides. I'm gonna have to send out emails to people with their login information so that they can get to the course. Now, the wonderful thing in CARTRA is that it automatically does that. When somebody buys a particular product, as soon as it tags them, I can tell CARTRA to send out their links to these people, to send out their passwords, to send out all this, it automatically does it. I don't have to worry about it. Now, I can also sell physical products in CARTRA, which is another thing I like, but somebody could buy, let's say, a case of meat from me and it could send them an email. It says, hey, thanks for your order. Now, since it is a physical product, I've got more fulfillment to do, right? I've gotta actually put that product in a box. I've gotta seal it up. I've gotta put a label on it. I've gotta ship it out to them. They've gotta receive it. Some products, you're gonna wanna ship yourself and some you're not.  But after a while, you don't wanna be a warehouse person. Believe me, I know I did that.  That's not what you wanna be. You wanna be an internet marketer.  And the only way to do that is to have somebody else fulfill those orders for you. There's a lot of fulfillment houses. You can Google that and find places to do that. But you wanna make sure you've gotta prove in product first because you're gonna have to have a certain amount of volume for it to make sense for them to do that for you. Okay, so I've got those three steps set up. I've got my niche, my product, my landing page and I've set up my fulfillment. And the next step is I need customers, okay? So I'm gonna need to drive traffic and I've gotta decide how I'm gonna do that. Driving traffic is the biggest skill, okay? So it really doesn't matter what you're selling online. There's a lot of products online that may not be a great product, but they have great marketing. And if they have great marketing, you can sell a lot of it, okay? So learning this marketing key is so, so very important. And you can go through my channel here. I have a lot of videos on that. I have over 700 videos on this channel, but you can learn how to market by using some of my videos. But some of the simple ways, the free ways are use social media. You can post on Facebook. You can post on Twitter. You can post on Instagram. Make sure you know their terms and conditions first, right?  So be very careful about that. I think some of the best ways to market through social media is that you give them free content. Maybe if you're selling a barbecue grill, we'll use that example. Maybe you have some content on how to barbecue right and you send them to a page about barbecue recipes and doing ribs and chicken and whatever you're doing. And you're using that grill and maybe you talk about that grill and then you sell that grill. So that may be the angle you wanna go about it. So you're giving them some free content up front and then you're selling them a product on the back end. But you can use any of these social media platforms to do that. As you get better at it, you can go into ads. I actually have a course on Facebook ads, which you can find a link below and you can check that out. But there's a lot of different ways to actually market your product. This is the thing that most people miss more than anything else. And I missed it in the beginning too is email your list. Email your list. And I don't mean just send them an email and say, hey, buy this. I mean, you need to email them on a regular basis. I have some videos on this channel about that, but you need to email them on a regular basis so that they get good content from you. And you can also email them about different products that you have for sale. Now, if you use something like Cartra, which if you look below, there's a link to Cartra, you can click on it and watch a video, see how it works, and you can get a dollar trial if you're interested in it. But if you use something like Cartra, you can automate this. You can write these emails one time and you can put tags on them so that when somebody opts in for something, they're tagged and this email sequence starts to go out to them, one email a day, two emails a day, three a week, whatever it is, whatever your sequence is. And it leads them through all your different sequences and all your different products. It automates all this stuff so you can continually make money in the future. Now, if you follow through all of these steps, you can be successful, okay? If you skip any of these steps, it's gonna hurt you. You will be tempted. You will be tempted.  I understand that, but I implore you, please don't skip any of those steps because if you do, it could be the death of your business and we don't want that to happen. If you follow these steps, you're gonna do well. I've been selling online now for 11 years. We've made a lot of money online doing these things and there's a lot of the things I don't wanna do either but I have to do them because I just know they work and I don't have a choice. So you don't have a choice either, okay? You're no different than me. Now, if you like this video, what I'd like for you to do is put a comment below. Put a question below. Ask me something about selling online. Tell me about some of your successes. Maybe you sold online and you did really well and you made a lot of money. We wanna hear about it. We wanna toot your horn there, okay? Maybe I'll interview you on this channel, who knows? But put your information below so I know about you, so I know who you are. Don't stay hidden. Don't be that person that goes to the party and stands in the corner and doesn't talk to anybody. Be the person that stands out a little bit. Be the life of the party by putting a comment below. Don't forget, if you haven't already, to subscribe to my channel. There's a big red button down there. If it's gray, you've already done it. Thanks so much. If it's red, you need to click it. It's telling you, you need to click it, okay? And as soon as you click it, a button's gonna pop up next to it and it's gonna be a bell that looks like this. You wanna ring the bell? You wanna turn on all notifications so that you're notified. You're part of the Fisher family and you get notified every single time I do a new video and I also go live, so you'll also be notified about that. Thank you so much for watching the video. Please give me a thumbs up. Only takes you a second. Click that thumbs up down there. See that? Yep. Click that thumbs up. You got it? Good. Thank you so much. Once you've done that, you can leave. Okay? The video's over. Thank you so much for listening. I'll talk to you soon.


G'day, welcome to the network. My name's Dan. Thanks for watching. Today I want to have a chat to you about the worst things about being an adobe creative cloud customer. I've been a customer of the cloud for around about two months now, so I'm in a fair position to review it for you. If this is... you haven't seen the other video in this series, the best things about being a creative cloud customer click here and it will link you to that video. Number one worst thing about being a creative cloud customer is the Behance experience. Is that how you pronounce it? Behance? The experience takes place too much outside of adobe. If they're going to integrate it, it needs to happen more on the cloud side. It's my personal opinion. It's the way I'd like it. I've not really... I've never really been into using Behance before and I'm not really into going over to their website and setting up a new account and all the rest of it. It just should be integrated into the creative cloud. If that's what they're trying to do, then bring it onto your site. My opinion. Number two, the cloud has been offline for most of the time that I've had the account. So I've been able to access the cloud on a web browser. Dial up the cloud and upload files that way. But the way it's meant to work is like Google Drive or Dropbox on your local system where you have a folder and you have an icon that you can tell it to sync or not sync. And that hasn't been working for most of the time that I've... most of the two months. It worked for a few weeks. And that's just come on. I mean it's called Creative Cloud. It's meant to work like that. It's one of the best things about the Creative Cloud is that you can upload PSD to the cloud and share it with someone who hasn't got Photoshop or any of the Creative Suite products. They can see it and you can make changes to it. And if you save it back to the file, back to the folder, it's going to change. It's going to update live on the cloud so they will see the updates. That's the best thing about it. I mean that's where the practical application of this Creative Cloud software is and it's not working. And it's just such a bummer because I love it. Overall, I love being a Creative Cloud customer. But the fact that that bit is broken, that's a bummer. Number three is navigating the tutorial library. It's not intuitive. It doesn't work properly. The tutorials are great. Hands down, the tutorials are great. I'm a customer of Linda and I've also been a customer of Treehouse, Team Treehouse. And I love tutorials. And Adobe's tutorials are excellent. But you just can't find them. It doesn't work well. That's my opinion. Anyway, number four, it's not everything. Creative Cloud membership doesn't give you everything that Adobe releases. I'd really like to see the screen capture software. I'm not sure what it's called, but they've got this great screen capture software. It's about 700 bucks in Australia. And yeah, you can record the video, you can record the screen capture and your webcam at the same time. I love that. I've mucked around with a few of the cheap and free ones and they're just not any good. And I'd really like access to that. And it's $700 on top of being a Creative Cloud customer. So I'm probably not going to do that. And that leads me on to my fifth worst thing about being a Creative Cloud customer. I jumped on it was around about 25 bucks. They had a special going. If you had been a CS5 customer, you would get Creative Cloud for 25 bucks for the first 12 months. And then it went up to 50. But it's expensive. I mean, Australia didn't put it. It's expensive. I had to cut my rent out there. People have been asking the question for a long time, why in Australia we pay more for digital goods? And really, truly, honestly, it's unanswerable. It's just unanswerable. We pay more because we suckers, basically.  If you haven't seen the first video in the series, click here and check out the best things about being a Creative Cloud customer. Because overall, it's a really good experience. I enjoy the product. There's just those niggling things that I'd like to see ironed out. And they probably will be. Anyway, thanks for watching. We'll see you real soon.