Just like using this technology, the way we are teaching is changing. This was a typical school and actually I'm pretty sure those desks were exactly what I learned when I was in school back in the 80s. Maybe that's what we should do, we should go back to the way people taught in the 80s for the party. Well it's either that or I have to go as a goth. I just don't have the high heels anymore and I certainly forgot my makeup so maybe not. However things are changing. And the key thing is that with that change comes a devolution of what devices we're using, how we are learning, what the materials are on, where we are. And in this case we've picked some examples of different sort of scenarios, casual group learning, two people sitting across on a table outdoors, not on the beach where I'd be with my tie or something like that. If I had to correct a few hundred essays, can't think of a better place to be really. Or someone using assistive technology. And that's the thing, so it's changed and one commonality here is digital. And very much as presented by myself and others, when you're thinking about digital you're also thinking of the file. Now it's, for those who know accessibility, it's perceivable, operable, understandable, robust. This P-O-U-R is part of the web content accessibility guidelines. This concept. The last one, robust. It's like a good wine. No, it's not like a good wine. Robust means that it is something that can be used on different devices with different versions and so on. Something that it's really everyone able to access in any way that they need to. And that's usually where we just fall flat on our face as educators. Because we don't actually think about the robustness of our material. Now if you think about books, we've got in like Trinity Library books going back hundreds and hundreds of years. You've got The Book of Kells there, which is from my hometown. I wasn't involved in it because it was from like 1800 or sorry, 872 or something like that when it was created. So that's like going on towards 1300 years ago. Now that's robust. People who were using those early Lotus spreadsheets, not so robust. But technology, you have to think about it. But not just for the future for now, because now is the future for some. So that leads into why do alternate formats? Because there isn't one format to rule them all and in e-learning bind them. Although you would think that the PDF counts as this one format everybody does. But you know what? PDF is the last format you should think about using in sharing information. If you go to the UK government website and they talk about accessibility and how to share information with its citizens in the UK. Of course, I'll leave the conservative joke alone for the moment. But they say, HTML, make it a web page. Web page first. PDF is really designed to be passed around so you can print stuff off. So like for our cube, we share a PDF of that because you can give it to a printer and they will print it exactly as it was designed. So all the bleed lines and whatever else. Although I find that my fingers bleed when I've got paper cuts more than in printing. But this is the thing. It's about students, teachers and institutions. It's about creating that robustness, creating a... Well, right now I want to listen to it because I'm in a boring lecture and I just can't listen to him drone on anymore. Or I'm walking along the river and I don't want to be holding a book in front of me in case I do a Gavin and like fall over the edge. Or you want to be able to look at it on your tablet where you've got a really good black and white or white on black screen contrast to be able to look at it in bright light. So it's the situational disability aspect, which becomes important. That might be the person. It's just there's a barrier there that they want to get over. So the alternate formats then within our tool kit, what we do is we look at different files, pages, books and images that they can convert and they've got that little multi-coloured swirl in the middle and they get these options for the different ones, text, audio, e-book and Braille. And so if a student says, hey, I've got a disability, they have to have an accommodation so then teachers often are having to go and do this after the fact. And remediation is effort and effort is waste. In this case, if it's been built really accessible in one format then it can be transferred into others quite easily. So that's one of the key things here. But students not having to declare their disability because they may not know.  And by the way, that phrase is actually Mark Lynn from DCU when he presented with Karen at a conference a few years ago. He walked around for the whole conference with a headband and an arrow sticking into his head just to try and get the point across. Point, arrow, stuff, anyway, sorry, jokes. But people came up to him and go, what's the arrow for? And he went and come along to the workshop. Maybe we should have done that for this one. But it is about they shouldn't have to if it's accessible and convertible by default. So when you think about it, okay, you know, there's different text formats. So you're going to have PDF because you can't have an accessible PDF. You probably need a PhD in Adobe Acrobat Pro and of course a license for it because if you have a really accessible Word document, turn it into a PDF. And then the fun begins. It does take effort as it should. All good things take effort, doesn't it? But then you've got audio. And the interesting thing about audio, we were talking about quickly speaking or slowly speaking earlier. And one of the really cool accessible concepts is giving people enough time to listen and comprehend what you're saying, okay? Listen and comprehend or read and comprehend. So consume and comprehend and think about it. And when we do MCQ quizzes and stuff and they've got one hour to do 25 questions, it sort of goes against that because you're forcing people to act under pressure and not everyone necessarily thinks at the same pace or comprehends at the same pace, but also listening at the same pace is equally important. I listen to audio books and I like the pedals of the metal on this one. I like them faster than average. However, someone who's learning in a second language, someone who has a learning difficulty, they might want to choose a slower language and having or slower can also be a language. Is there any? Maybe if you're drunk. However, but a certain slower speed. But offline players don't often offer different speeds or if they do, they're hidden away in the settings that you don't know exists. I found out recently that a player I use does have a speed option. It was just hidden behind five menus to turn it on. So offering the audio in different speeds is a good thing because online ones force them to stream, which isn't great if you're using data. And eBooks is different formats. There's not just one to rule them all there either. Giving them the format. But I hit 45 and I suddenly needed these to read. It wasn't great. Hate glasses. Really hate wearing glasses. Someone told that I have a habit of losing them and forgetting why I've put them down. But then I want to have my fonts bigger on my eBook when I'm putting it on my tablet to make it easier to read so I don't need to wear my glasses. And braille. There's a multitude of braille formats. A multitude. And that is the thing. You want to be able to support all of those. So when you're looking at different text formats, it has to be accessible. And if you're not mindful, if you're not focused on it, you're going to create documents, and especially older ones, which are just unusable to people nowadays. Did you know that Microsoft Edge is a screen reader built into it as Firefox, as was Chrome, as the Safari? They're all starting to have screen readers, or readers built into them. And if the content is only readable, as it was when I was doing a session with a teacher recently, their PDF literally started at the second page and it read the footer. It then read the heading on one of the other pages, and that was it on an eight-page document. The rest of the content wasn't surfaced to the reader. Unless you did OCR, which is optical character recognition, where you get AI in there, it's been around a lot. I know that AI is like everyone's talking about how good it is, and it's helpful sometimes. It can be. And this is one of the areas where it's really useful. But you do want to make sure that those formats are going to be something new, because of the different types of text. Why would people want to use this? Why do they want to use DocX instead of a PDF? Well, DocX means they can use Immersive Reader. Do people know what Immersive Reader is? Afterwards, it suggests if you use Word, or even if you use Microsoft Edge, you can use Immersive Reader. It allows the students or the reader to reformat the content in different ways to suit them, like putting a color swash behind it to change the color contrast. Or to make it narrower. One of the things which I really wish was a huge PR campaign for Moodle of why they made the course area narrow in Moodle 4, that's a readability thing. If you go to Medium, BBC, Guardian, any of the big media platforms that are literally trying to push content at you, the lines don't go very long, because reading from line to line, you want to keep it narrow. But it was a PR campaign that really, from a usability and accessibility point of view, needs to be done for Moodle. But then who will use the different formats because PDFs can be used, and they can be tagged, which means that a heading is set as a heading, or a paragraph is set as a paragraph, and images have all the text like you can do in Word. But there's also that sometimes when you have a Word document, you have lots of tables. Now tables are harder to do in PDFs. In Word, they're not so bad. It's a bit like Excel, and they can be set to be read as a table. The problem is, most of the time it's for layout, not for data. But then you've also got equations and formulas, and that's again one of the things that people might use it. So there are so many different ways of you can play text. So Edge and often browsers now will display a DocX or a PDF in the browser rather than downloading it. I don't like that personally, but it makes it easier for people to read. So when people are converting from a PDF using our system, they can go to Doc, Excel, maybe it's a PDF of spreadsheets. I can't imagine a worse way to share a spreadsheet.  Sorry, I'm in Excel. I love it, but no one else seems to. RTF, that really old format, but that's certainly robust, it's still around. Tagged PDFs, plain text, comma separated, HTML. Another nice way, you can just give them an Excel page and they can read the text on it. Why not? They can just save it to their desktop or to their phone. DocX and Excel. And this is that immersive reader thing I was talking about. You know, you're over there on the left-hand side, the option for column width. I love it, the page color, but also line focus. I mean, I remember as a kid seeing people using a ruler to help remove the distraction because this is a digital equivalent and blacks out the page apart from the one line of text or two or three that you're reading through. Also add spacing, which again helps neurodivergent learners because if all the words are too close together, especially if they're all caps, that makes it so hard to read. And of course it will read it aloud. And that's something that's obviously built into into Office. However, then you've also got it built into Word and Microsoft Edge, the browser. And then it can have really cool things because it can also add in whatever it's a verb. And adding in all of these extra bits to help readability and learning language. Which I do love. I think it is just so cool. So here's just an example where it's colored in non-competing colors as it happens. The study of earth, land, forms and so on. It's different nouns, verbs, adjectives and adverbs. So it's showing a label and it's showing color. So it's not using color alone for meaning. Another really good thing in documents. So I'll document there recently where they had so much color it looked like a rainbow. It just couldn't be read. It looked pretty though. And then how about a book in Moodle? So you build content in HTML, you add in your graphics and then you actually have it that it can be downloaded as either a PDF or a book. So you're allowing them to read it online in a native HTML web format but then take it away with them. I think that's really important because if you think about it when old face-to-face classes and whatever you had a handout that you'd get, having the handout online is good. But having it as a web online is better. And then they can print it if they want to. So I think it's really important for those people who likes printing stuff to be able to really read it and annotate it because PDFs aren't great for annotation. And then what about audio? Is that a conference a few weeks ago where I saw someone sitting in one of the roles with their headphones on? And they were listening to a football match. That's one way you can use audio I guess. However, it's not necessarily the only way and certainly not the best way to use audio because when we think about audio people might need to. It's like learning styles don't exist. We all know that they've been debunked. But some people might require to consume via audio because they're dyslexic and their reading speed is very slow so they take it in better in audio or take it in at all via audio. And that's really important. It isn't about preference or style. It's about need. Just like walking along. Now I used to learn chess moves when I was a kid younger, should we say, half a life ago. And I'd walk around a chess openings book in my hand learning all of these positional moves because I thought I'd be a brilliant chess player. Wasn't a brilliant one. I was average but I did walk into a few polls and like lamp posts on the street while I was walking around with a book. Possibly not the best way to consume content on a busy street. But listening to it would also have been better as long as I'm aware and I don't walk out in front of traffic that I don't hear anymore. So any bit of content walking along the street. But if you're in a bus, if you're in a train, this kind of way is going to be a nice way to do it. You're not going to be reading and getting sick. So it is an important thing. It's about sequential text. So if you're asking people to jump around different bits of content, this doesn't work quite as well. Unless it's something like a series of small chapters. When I started off doing selling years ago, I had a podcast series by selling bigger.com or something like that. And it was just these little three minutes just in time training sessions that you do before a sales meeting or something like that. That was really good content. Small snippets, learning nuggets, audio works really, really well. So it's typically shared as an MP3. Why do you use that format? Because it's just easy for people to use. Devices use it all. If any of you are ever being bored and Google my history, I used to work in telecoms. And I was interviewed many years ago talking about video formats. And eventually this would all come down to one. And the video format was, if everyone remembers all the different formats 20 odd years ago, that would stop. Well, it did stop. Now MP3 and MP4s are pretty much the standard out there. But why do you, who will use it? Everyone will use it. So just download, because everything plays it nowadays. This is easy just, all devices are using it. So the benefits is quite simple. That it's fast to download. If you don't do it in full blown stereo, with lots of extra stuff, the size isn't very big either. So that's better, certainly smaller than video. And pretty much every device has at least one bit of software built into it that will play this. That's great. That's robust, isn't it? So when you think about it, you will have that person sitting in a bar, or someone in the middle there, driving a car and listening to it. Someone running. Luckily they're looking forward and not down into a book.  And it just changes the scenario, because all of those have barriers for being able to consume the content on a laptop or in your hand as a printed book or whatever it might be. And it's about reducing those barriers. And with an hours then, you have those seven speeds that people can choose, depending on what their need is. Their need. At that time. Because they might want it in different speeds at different times. Just like they might use different formats at different times. And then there's a multitude of languages there. I love that word multitude. I should really give out a free cue for every time I say it. It's all about ebooks. So I love ebooks. I've got a Kindle. We moved in January. I found it again having lasted for four years. Because I now just use my iPad Pro. Kindle, great idea. Fits in the hand. Lovely. Simple. Very effective. Just hated it. But I've got an ebook reader on my iPad. So I'm happy. But it is about having that easy thing to read where you can really control the layout and size and everything. Again, control. People who want different formats, they want control. And there are different formats. Moby, should know either. But anyway. So that was the old format for Kindle. You EPUB, multiple variations there. Why use them? Because they're just easy and they work on pretty much every device. Although, ironically, Windows, you really have to choose a good reader if you want it. I've used so many over the years. I'm not sure what the best one is now. But I have one that's installed some years ago. And I think the one reason I like these formats is they're not dependent on extra software like Word or Google or whatever it might be. It's just a simple reader. And again, most mobile devices have something that will already work with it. The benefits are searchable as well. Especially with a book. The fact you can search just within a book. It allows the whole thing as one entity, not each chapter by chapter. And then there's plenty of tools available for these kind of things. And when we're looking at it, we let them choose the format and that base font size to make it a little bit bigger. Super size your EPUB. For those who didn't laugh, which was all of you, that's a joke about McDonald's. Sorry. Oh man! Jokes just don't go across cultures. My dad jokes are just dad jokes. And of course then you've got a braille device. So if you want to download a format, being able to use that braille device is really important. When you see people using these, it's just an experience you need to understand how they use the assistive technology. Because even if you learn how to use it, you're not using it the way that person, someone who depends on that technology for interaction. And so, people using the format. Well, we're going to have people who are people who are blind, who either choose not to and use audio or perhaps they just prefer a braille reader or perhaps they are deaf or hard of hearing. And the benefits of it is that they can actually engage with the content. Yes, it may take them slightly longer. Just like it takes just the average person sometimes longer than we think to read and comprehend content. Especially if it's complex. I remember one lecturer that I was working with who had 30 questions to answer in a one hour quiz. And I read out out loud the question of the first the first question. Then each of the options. And then talked through my talk process. It was over three minutes. It was the first question. And I knew the subject really well, but I was debating about which was the right answer and so on. As we would be thinking about it, he changed his time limit to two hours after he did some of them himself as well and realized a big lump of text is just so, so useful. But anyway, so time is important. And we enabled the user to choose exactly how they want to configure their braille file because it's their file for their use on their device. We don't dictate it. Which if we only give PDFs and have no conversion options at all, we're telling them that that is how they have to consume the content and figure it out themselves. If we give them an image locked PDF Well one, they're probably going to google how to unlock a PDF which for those who don't know, it's as easy as this. You open it up in Google Chrome and you print from Google Chrome and now you have an unlocked PDF. Third option if you search for how to unlock a PDF on Google.com. So 10 year old will figure it out. So alternate formats, one of the things you think about is storage. Not everybody uses them but sometimes your content's in an accessible format so people just use it that way. And we found that courses which promote this the students embrace it. Absolutely embrace it and audio just goes off the scales in usage. But then you've also got ownership. You have to teach them about copyright and go this is for you, not for you to put on the web. Which is a good thing because they show that part of the digital literacy and the digital skills understand copyright and for personal use versus sharing use. So let's think about it. Why alternate formats? Because you're enabling the user to make decisions themselves about how and when they will use what format. It's that ease of use. It's autonomous. It's also anonymous. Because we don't log with our tool anyway. We don't log who does it but we just log that it was done. And how well in our toolkit there's an option for it but there's other ways of doing it as well. This feeds into UDL. So thank you everybody. If you have any questions please let me know. Hi Gav. Thank you for that. Really interesting. I found the plugin. We're definitely going to investigate it because we have accessibility needs to be resolving. I remember a few years ago talking at an event and you were there and I was talking about H5P a lot and you challenged me on the accessibility of H5P and rightly so and it's great that you're still fighting that cause. My question is really about that. How for those organizations that use tools like Rise, Storyline, H5P how can we promote better accessibility of those? There are various students that want to use screen readers on a Rise lesson and it's very very challenging for them to do that. Oh it's cumbersome would be a nice way of putting. So if you've got SCORM, you know that lovely word SCORM or H5P package I mean the first thing is both of these are basically zip files with stuff inside them in formats that are technically good. I mean H5P if you ask them as an organization do you have an accessibility checker for your H5P content? The answer is but you can ask them on the way out they're just there I think or they're just there.  If they can't get it to be accessible I don't know who can well we are looking at it it's one of our projects for end of year that we're going to have someone explore but we might actually have to deploy it and then check it in a deployed state I mean that's good, that's a lot of effort and cost involved technically to do that kind of thing the same with SCORM objects they are not accessible because people choose to use all the cool sexy interactive stuff that's visually nice and a blind lecturer told me Gavin do you know how to detect if someone's going to create inaccessible content before they create the content can anyone guess? Pardon? No interactive you can do really cool interactive stuff they wanted to either look good ok or be on brand but basically if they choose one sense one sense as their metric so that it sounds good it looks good it feels good one sense that means it's not going to be inclusive as a general rule and think about when you hear people about their planning their content well I want the layout to be look really good and use all our brand color whatever it is and it's because they don't understand that the content should be content right and in some ways a similar lecturer told me Gavin, color doesn't survive printing into black and white which most of us print in black and white do you add into your color? we have one, we have two do we have three? no, two so all those lovely colors that you add into your content printed and they're gone so you need to think about the content so for H5P we're looking at it for SCORM there's one line at the beginning of the perceivable part of WCAG it says a text alternative for any non-text content and that is the most important thing for you to take away from this session a text alternative for non-text content a SCORM is a non-text primarily give them a good word document all the content, full transcript of the videos all the kind of analyze DocX or a web page right that is how you make the content accessible how you make the tools accessible well after Articulate they've spent a lot of money not succeeding yet although they're better than some but if you were to ask me now one tool to do all that userty that's X-E-R-T-E that creates accessible content


So we are going in to our first ever Sanjay Leela Bansali film in theaters. Never seen one. Hopefully on the way out we'll be like, I'm so glad we got to see a Sanjay Leela Bansali film in theaters. We're rooting for all of you. We really are. Let's go nepotism. Hey folks, welcome back to our YouTube direction. I'm Rick, and you can follow us on Instagram, Twitter, and Twitter. For more juicy content, juiciness, think about it on Patreon, and also subscribe if you haven't and like this video if you just to help the algorithm out a little bit. Give us love. Shower us with your unconditional love. Golden showers. Today, we're doing a movie of you. As you already are, you know, obviously. Yeah, you know that. That's why you hit the play button. But we just came out, well we came out probably about 30 minutes ago. Yeah, now we're at the rainbows, we're gay. Oh, different kind of coming out. What? You said we just came out. Punch in the face. But yeah, we just watched it. Literally came from the theater round. Yeah, probably about 30 minutes fresh off of the film. Can you smell it? Can you smell the film? We watched the new Sanjay Leela Bansali film, Gangubai... I can't say the last word. I think they're just calling it Gangubai because it's easier for us. Gangubai?  Kathiwadi? Gangubai Kathiwadi. But anyways, the... Written and directed by Sanjay Leela Bansali. And produced by Sanjay Leela Bansali. And starring Alia Bhakt. And this is basically her vehicle. Yeah. This entire thing. Then there's cameos. It's not a spoiler, they run the thing. But DJ Devgun, VJ Roz, and a few other people in our gym. But yeah, no spoilers. Those are in the trailer. So the way we'll do this since it's a new film, we're gonna do non-spoilers. And then we'll get into some spoilers if you want to. Because it's a new film. Some people haven't seen it. And so, well, this will be, I don't know, predominantly, but it'll be a good amount of non-spoiler. And then we'll let you know before we get into some spoilers. Yeah, since for you. Bunches of you probably have not seen this yet. Seen it yet. But, Rick, your initial thoughts, please. This is, for those of you keeping track and score at home, our 13th film of the year, our 137th Hindi film of all time, and our 220th film of all time. And here's my paragraph. As we were walking to the car to head to the theater, I said to Corbin, I have a bad feeling in my gut about this. He asked, why? I said, because I've seen, I've been seeing tweets from big names in Hindi cinema who've already seen this movie, and it reminds me of what I was seeing before 83. And those of you who've seen the 83 review, you know our review of that and some of the things that we disagreed with some of the accolades for it. Guys, you know how much we love Aliyah, and you know how excited we were to see this movie and still believe Aliyah and Sanjay are two of the most talented artists in this industry, but I will never lie. My love for the art form will always be higher than any love I have for any artist within it. Love Sanjay, love Aliyah, but I didn't like this movie. Overall, you didn't like it? Yeah. I can definitely say I didn't enjoy it as much as I wanted to, for sure. I can't say as far as I didn't like it. There's a bunch of stuff that I do, we'll get into that I didn't love. I think Aliyah was definitely the strongest part of it. And there's some, I don't know what, it's hard to really place what the issue is, but I guess writing and editing, maybe, not like editing in terms of like, it was beautiful, obviously. Yeah, that's a Sanjay Leibniz only film. Can't deny that. But those would probably be where I think it faltered in terms of like its pacing and what they decided to put on screen as opposed to who they decided to show you a blimp of every once in a while. Because really, like I said in the beginning, this is an Aliyah show. This is her. And then, like if you're going into CVT Ross, he's not in very much of it. Yeah, and like most biopics, it's very heavy. Like if you see the movie Spencer with Kristen Stewart playing Princess Diana, it's all about her. Which is usually the case when you're doing a heavy biopic, whereas that's standard. But anyways, so I wouldn't say I disliked it, but it would be more towards a C plus to a B minus of a film overall that my expectations were an A. Oh, I was expecting an A plus through the roof.  Kind of great for me. Overall, I think the main reason you're going to want to watch this film is Alia doing the best she can with some of the writing that she was given. But yeah. Yeah, I've simplified my rating system as some of you know recently. For me, it's just basically am I in or am I out? And for me, I'm out. What would you think about Alia? Let's talk about Alia. Sorry, this is still no spoilers. Yeah, no spoilers. So I know very little about the woman she's portraying. Yeah. But what I do know about her, I have some questions about the casting of Alia to portray her. I think Alia did what Alia would do. Like she did the very best that she can do with what she's given. I just don't know that she was right for this part. I can think of several other actresses that in my mind were part of it. I guess I'm ready to admit that a big chunk of this could be just my own perception of her.  But some of the weightiness and gravitas we saw that was in the trailer, I feel like that was kind of all that was there. And for the believability factor for her to be a hardened woman was difficult for me to see through everything that she was doing. I believed her emotional availability. I believed her when she was talking to people and she's in the moment. I didn't believe the totality of her being this person. I felt that there was an affectation that was happening in some places rather than an incarnation. I took it more as, because obviously you could have taken this character in many different ways. I don't know this character at all. I obviously feel outside of what they showed you in the thing.  And she could have, she would have been... That person, somebody who would be able to play, because as well we only, I don't want to get into any spoilers. I'm not going to get into any spoilers yet. I understand what you're saying. I took her character more as a woman who was kind of obviously taken from her youth.  And for the most part it worked for me. Her worked for me. The rest of the film was a little choppy for me in terms of them cutting forward to further in life. There's a lot I have to say about the story. A lot of these little things are like little blimps that I'm like, I wish you would have focused on more on that. It was really interesting to me. Exactly. And so those things... I enjoyed Ollie's performance. That's not really the issue I'd take with this film overall. That would be more, I'd say, in the writing and editing, but I do agree if somebody else was in it, it would have given a different portrayal, but I didn't mind her portrayal of this character. It did work for me, and I thought she held her own when J-Roz was on screen. She definitely holds her own. I thought she did a very good job in that aspect. I just... Maybe I'm just wanting more of a gritty on-yrog. Well, and that begs the... We'll get into spoilers. Some of the stuff I have about story and script for me, I would say if there's one area where I take... I have three areas of exception that didn't meet my expectation. The first one would be script and story. The second one would be some of the things I was expecting director-wise. And then last, it was Ollie, but again, and I'm not saying this because I need... Like I said at the beginning, I would do the art form more than do artists.  It wasn't that she was bad. It was that I felt like she did the... Very different film, but you know when I talk all the time about Daniel Day-Lewis in 9? And it's like, I'm watching him in 9, and I'm like, I wouldn't cast Daniel Day-Lewis in 9. I don't think that was his... For me, that's his weakest thing. I would never recommend Daniel Day-Lewis in 9, but you can't deny that. Yes, as I was watching it, I couldn't help but thinking about the different actresses that I felt could have portrayed the character base, not just also on what we saw on the screen, but the little I know having done a little teeny bit of research for the character without getting spoilers as to who this woman was in history. And that's the other thing we can get into story without giving away spoilers. I'm trying to comprehend what it is about this story and about this woman that was so compelling it needed to be told. I don't have a problem with the story in terms of them telling the story. It's a story of, obviously, a girl who was sold into prostitution and came up in that world. I'm fine with that. I like gangster stories. I don't need a moral to the story, even though there was a moral to this story, obviously. I'm not going to give that away. I guess because we can get into spoilers. It's not so much that I felt that this is the way I should better phrase it. It's not why was the story needing to be told. Why was the story told this way? That's my biggest exception I have. Because based on what I know about her, I don't want to give away anything yet. As opposed to a more gritty telling. Let's just say that. But for now, I'll get into it in the non-spoiler section. I guess it's just to... I have to go back and watch Padma Vaat in terms of Padma Vaat in terms of how gritty they went. Yeah, they're not. I think it's just his style. But comparatively, storyline-wise, this begs for that style of film. What I know about this woman, I get that. That might be one of the disconnects in terms of why I didn't enjoy it as much as I wanted to. Because I wanted that. I wanted the animal to be unleashed. And I think she did sometimes but I really wanted the... Exactly. And I really do feel this. If people just want to go to the movie and be entertained with a story that's going to touch on subject matter that they typically wouldn't even go near, they're going to enjoy this a lot more than somebody who wants to see realism. And especially if you're doing a biopic about somebody, I'm trying not to say stuff to give anything away. I think there's a lot of films. There are films that have an audience and you say you love the movie, more power to you, I'm so glad you went and had a great time because that's what I wanted. We don't ever go to the movies not wanting to enjoy it. But yeah, for me, I just wanted... The other stuff that I did enjoy, obviously it was a very pretty film. It was a Sanjay Leib and Sally film. He used the color blue a lot and obviously I think that was important, similar to how Zoya didn't use blue. He also had some really, in the early part, really beautiful, like a pink working in the twilight moments. You can't deny... If you want to go just to watch that as well, you're going to enjoy it. It's a Sanjay film. You're going to get your Sanjay fix in terms of the visuals for sure. And the cinematographer, I don't want to su-deep-shatter you. But you won't get, and I don't think it's supposed to be that, just letting you know in advance, if you're expecting Bajramastani or Padmavat visuals, you're not going to get that. It's not supposed to be that. No. It's still beautiful. It's still beautiful. He's striking. He's still the painter of light. Yeah, yeah. Symmetry is his game, man. I thought the songs were nice. There were none that were amazing, I don't think, in terms of like... I enjoyed them. I enjoyed all of them. Yeah. But none that like... I think my favorite was the one we were acting to probably. Agree? That's still my favorite. I still think that's my favorite. That one comes the closest to me for like some of the other numbers we've seen from Sanjay films. Yeah, from Padmavat and Bajramastani. And even around Lila to really enjoy. Yeah, yeah. Those are great. The supporting cast, as little... I mean, the ones that were... the big ones we're talking about, like Vijay Raj. He was amazing. He's not in it very much. Let me tell you that, guys. Yeah, that's not a spoiler. You just need to know that if you're expecting a lot, like we were kind of expecting a little bit more of him, but he's not a lot of them. Dev Gunn was nice. He's probably not the most of the supporting people. Correct. Jim in the second half. Oh, in the second half, Jim, our Dost, he's in it quite a bit. I actually thought he did really well. He was a very different character than even what we just saw, which was nice. And Ajay did a very good job. Ajay did a very good job. Yeah. And so overall, in finishing up the non-spoilers, I think the main thing is just... I think a lot of people will enjoy this film. I... I... It didn't live up to my very high expectations. No, and I... For sure. What I was mentioning at the beginning... I still like it. Here's what bothers me. I didn't like the end, actually. I will say that. Here's what bothers me. I really hope folks that are big names in the industry that tweet and use words like masterpiece, beyond spectacular, I hope that's not being done because that's what you're supposed to do because it's the business that really makes me sick. It happens. I know what happens. I'm not naive, and I know there's people that do it. I'll never do it. But granted, I never thought that. That's my hope. That is my genuine... I've already... I hope so. I've already had Stupid Babies reach out to me and say they feel the same way about this film. I've had Stupid Babies tell me they love it, that it's a wonderful motion picture. More... I have no argument with you that it impacted you that way. I can see why somebody would go and see this and enjoy it and not have a film critic hat on and walk away and enjoy it. It's just really tough for me to see, like, when a movie comes out, sometimes movies, and it used to never be this way, but critics and people will rave about something, and then people I know and I will go see something and go, I don't know what that's about. Yeah, but I don't know if that's the case with this movie. I hope not. Because I think there's enough that certain people might feel like this film would be a masterpiece for some people. And not for me. It's not a masterpiece for me. But as opposed to, like, because, like, we were disappointed with probably two of the other films that came out in theaters, with 83, and I'm not as disappointed in this as I was with those two. I will say that. Because I, especially Pushpa, Pushpa was obviously excruciating. Yeah, it's equal for me. Like, all three for different reasons. And the reason for this one is because of the three, this is the one that had my expectations in its highest place. But there's certain things in this. It didn't fall as far away from me. But this thing, I could actually, there's certain things in it that I can praise. That's true. There's some things in 83. Some things. But not as much as this. This has much more appeal. You're right. You're right. I would say that I can see why this would have more appeal. I don't. Like, there's certain people that will, obviously Ollie just has haters and I'm not talking about those people. Exactly. But like, in terms of, at least in my opinion, I don't think this is a bad film. It's just, it didn't live up to the, and it was almost impossible to not have the hype, obviously, aside of filming Ollie. Yeah, of course. And so, maybe my expectations were way too high. Admittedly, that could be the case with me too. That may be the case. But I, even still, I don't think, in my opinion, I don't think you can call this a bad film. I think it's, I think it could have been edited down some in terms of the length. I think it could have been edited in terms of how they, how they weave the story a little better. And I think some of the writing could have been a little, in terms of, I'm just keeping it saunty. Yeah, if we can get, if we can get it. Not talking, not, not, not talking like giving it to Onyrog and making him his film. It doesn't need to be. I mean, come on, just because it's gangster movie, it doesn't have to be Onyrog. Exactly. But yeah, so, you can let us know what you thought about it in the, if you're still here, but we're going to get into little spoilers here. Spoiler time. So if you haven't watched it, go watch it, and then you can come back and we'll talk about it. So, if you have, I didn't like the end at all. Me too. Absolutely. I did not like the whole procession. It was almost like, It was like a Disney parade. Yeah. Like curtain calling. I did not like that at all. Me too. And the students there. Yeah. Yeah. That part was probably my least favorite of the entire film. It summed it up for me with a ribbon in a way that there were aspects of it that I was like, I, if this is a story worth telling, then it should be told the way it happened. Mm-hmm. And this lady, as far as I know, wasn't just a prostitute and a madam, but she was a mafia queen. Yeah. And she made sure people got murdered. Yeah. I was hoping they could... And there were drug deals that were, I mean, she was... I was hoping they were getting into that, like some of it. I thought from the, that was, that's probably my single biggest disappointment in this film was like, when it started, I was like, okay, cool. This is what I expected when they did the girl. Everything. I'm like, okay, Sanjay's going to take the gloves off here and he's going to tell us a gritty story about a real woman who did some pretty awful stuff, but still had some qualities about her that made it like this weird paradigm. Didn't go anywhere near that. Yeah. I thought, I thought like at times when, once again, when it's boring, like when the person was trying to interrupt her after she was drinking, I thought she was going to flip a switch, turn around like, shoot them, stab them. Something. All she ever did was really slap people. It was like, I don't know if that animal to be released. And maybe that's not who she was. She wasn't the one killing it. I could be wrong, but what I know about her is that she was a mafia queen. I know, but I was saying maybe she wasn't the one that pulled the trigger. Well, yeah, but then let's see someone pull it. Yeah. So, yeah, that's one of the thing. I just wanted that side of that character, because I, but some people it's, it's not a, it's not a pretty profession. Well, I do, there is an, I absolutely agree. I believe that there are people, if she is what I've read, if this lady in history, she may have done some things to get some rights for some people and things like that in nature. However, the context in which all of that is happening, she is a, she is a woman who was a prostitute and then became a madam and then became a prostitute who present for the masses a presentation of this person from history that doesn't really show that side can easily turn her into a hero rather than turn her into a very complex person who had a broken life but still had some traits about her that wanted to get equal, right? You know what I mean? I wonder why they didn't go into that, that side of it. And there was, obviously, like I said, what she could with the script that she was given. I agree. I think that she did the best with what she could with what she had. I just, I think I think have cast her in the role. I don't know, but even though there's a thousand actors that I could tell you that would have done a great job as well, I don't fully agree with that because they also had to portray her really young and all the people I'm thinking of cannot do that young that they were trying to portray here would be the exception of Radhika. That's the only one that I can really think of that might have been a good choice, but also Radhika's not a big name. And unfortunately it's a business.  Regardless, I don't agree that she should have been casted because I do think she did a good job and I just think if it was written differently, they could have made her performance even better, obviously, because obviously great acting could do another level. It's the script, obviously. Script is king. And just like when they were kind of shallow portraying her character, some of the dialogue was a little shallow at times as well. Not all the times. No, no, no, no. No, there was some gritty scenes and cliche at some point. There was a cringe line for me when she's talking to the priest and said that the kids know their alphabet because they hear those sounds. I was like, really? Spoilers. I loved VJ. I thought when he came on screen, the tension was so amazing and the scene was so good. I wanted so much more of that character. And I was like, okay, we're getting into the nitty gritty. And that was another part. And then it went away. I don't even know and this is editing and screenwriting. I don't even know what kind of a threat his character played for Gungobai other than she needed to win the election and didn't like her. What did his character do? That was such a threat. Yeah. I don't know, do you? Yeah. I just wanted them to go deeper into those, like, you could have focused for an hour on their relationship and I would have been absolutely thrilled. Yeah. Just why their combatants. Yeah. And I think that would have been an amazing tension because the tension was there immediately. We had, for me, my favorite part when Vijay walks into the room and sits down beside Alia. At the dinner? At the table? Yeah. When he's been calling her and she's not going to meet and he finally walks in and she has the food in her hand and he says, I don't need a plague. Yeah. That for me, that is the movie for me. If they had done more of that, I would have been jumping up and down, waving. Obviously how amazing Vijay Rodgers is. And the dude is, ah, he's so good. He brings the same as like bankage, same as all those heavy weights of just immediately when he walks on screen, he brings this weight and presence and like, we step up and not. Yes, absolutely. And I understand, I understand when people want to make a story more accessible to a broader audience. There are certain times I believe that needs to come into play. I just don't know why this woman's story wouldn't have been told for all of the raw red light district reality that she came from. It felt disnified. Yeah. Yeah, and then let's see. You talked about Jim. I thought Jim did a really good job there at the end. All the girls, we should give a shot at him. Yeah, I think all the girls did well. All the prostitutes. I agree. I thought they did a really good job. I thought they, the one at the beginning who reminds me of I should hit his mom. The madam running the madam. I thought she was good. I think Shade's mom could have also done that role as well. Yeah, she was amazing as well. Any heavyweight role like that she did. But she did. She did a good job. I thought she did a good job. I don't know, man. I guess I just, yeah, I think my biggest issue would probably have been just how they presented everything. Yeah. Right as you said that I was looking at the picture of Alia there and I felt like, man, it's almost like serving milk in a whiskey glass. It's like, I love milk, but I wanted whiskey. Yeah. Yeah, and maybe our expectations are way too high. But I think it was almost impossible not to be. How could it not be? Yeah. It's like anytime Spielberg does a movie for me. How's my expectations not going to be through the roof? If you have a film coming out that has Anyard Cushyup and Nawaz and Pankaj in it, there's no way my expectations are not going to be through the roof. Anything Zoya does. Yeah. My expectations are going to be through the roof. So if it's a big Santsilu Benzali production with Alia Bhatt. Yeah. Yeah. It sucks because I mean sometimes I'm raved about a film and I said, yeah, I think this would be minus film and I was more happy about it. Right. More happy about it. Yeah. So maybe I think maybe that might have been one of the big issues is that my expectations were just massively through the roof. And obviously I'm sure your grades if I was forced to give it a grade overall for me since I'm out I wouldn't recommend it then I would be giving it a C. Because it's not a failure by any stretch of the imagination. It's just a disappointment and I feel like the primary difficulty I have and I probably would have appreciated Alia's casting more if I hadn't been given milk in a whiskey glass but had been given straight whiskey. I had been hoping that we were going to see Alia portray a mafia madam who was going to do some really fricking Nawazid and Siddiqui with Anyar Aghasya stuff and we didn't come anywhere close to it. Again maybe I shouldn't have had that expectation but with this lady's story why not? And with Alia. And with Alia. She's a phenomenal actress. She's a phenomenal actress. And I still think I mean I still think this is actually one of her better performances not even though I might be more disappointed with the film I think it could have been her best performance if it had been had it differently. I think it had been I think it's still one of her I think it's still one of her better performances so if this makes any sense it could have been a legendary performance. I think it could have been too. Now that hurts.  Get mad at us. Whatever you want man. Whatever you want. We love you Alia. Love you Sanjay. Yeah. Really love you Vijay. Yeah. Very much. Very very much. Let us know what you thought about the film down below.


How are you doing financially right now?  Are you blaming yourself for not having done more to earn more money? Are you feeling? maybe even in despair that Your money situation is so bad or maybe you're doing fine But you are just really yearning for more money and You're not content with where you are Well, whatever situation you are with your money Let me encourage you and Share this possible possible idea with you that could be true for you as well What if? the money situation you're in right now is just What you need and has been given to you for your improvement and your elevation Whatever money situation you're in right now is Meant to be at this time in your life and Of course your money situation may change you may in a year or two earn a lot of money or Maybe you may even lose some money. That's the reality of life is that It's change is the reality and change happens to our money situations as well, but if we are willing and open to this idea that Whatever money situation we find ourselves in may in fact be a good thing for us right now to Meet the needs that we have right now and for our Elevation because we may be wanting to earn more and that may motivate us to do Contribute more to others in a way that they would want to contribute back to us Another really important foundational idea for me is to know that no matter what We are always being taken care of By a force greater than than our than our conscious mind Then what we can even imagine we are always being taken care of look at your own life right now Look at them this moment right now You are still here If you are experiencing any financial stress, maybe you have been for a while or or maybe not, but you are still here You are still able to eat today You still have a roof over your head today Even if you don't no matter what the situation is know That you have been given this money situation To be okay with it for now Even as you work towards your own improvement In your career in your business Improvement in your in your money situation, but it's this paradoxical Double action of one being profoundly grateful for what you already have now and then the the parallel action is Calmly and joyfully work toward your vision for what you would like your money situation to be So it's this it's sort of like Walking Okay on solid ground Right, you know that the ground is solid right that you that ground is continued to be solid and that allows you the Confidence then to keep walking forward. Does that make sense? So whatever situation you're in right now be so grateful that you are always taking care of no matter what and Then continue walking toward your vision


Hi, and welcome back to this biological psychology video course. In this section, section 4, we're going to talk about memory. Now, this is section 4.1, the introduction to section 4, so we're going to start with some reading and as for the other sections of this video course, we're going to use the free textbooks from OpenStacks, which you can download from OpenStacks.org. And in this case, we're going to use from the psychology textbook chapter 8 on memory. Now, I always like to recommend also a more accessible textbook for the interested viewer. And in this case, I would like to recommend the book Thinking Fast and Slow by Daniel Kahneman, this book. I don't have to cover, but normally it looks as you see here on the screen. Daniel Kahneman is the only, so far, the only psychologist ever to win a Nobel Prize. He won it in the field of economics, actually, because there is no Nobel Prize for psychology, but his work on essentially human factors in economics has won him a Nobel Prize. And in this book, he talks about the distinction between system one and system two, as he describes it. So this distinction between, on the one hand, the way that we make decisions based on our gut feelings, sort of without actually consciously thinking about our decisions. And on the other hand, are the way that we sometimes in other situations make decisions based on conscious introspection. So when sort of our analytical thinking, right, these according to him, these are different systems. They are, I think, different systems to some extent. So this is really a good book, well written. He's a very, he's a great scientist, really. I should say that it is partly outdated because some of the chapters rely on studies from social psychology, mostly, that have during the so-called replication crisis in psychology, been shown to be non reproducible, to be essentially not real, right? So take a few, that is a shame. And I kind of feel bad for Daniel Kahneman, that his great book suffers from this, from this, from this replication crisis. But keep that in mind while you, when you're reading, thinking fast and slow, that not all of the findings that he describes are probably true. But as a whole, I think the book is still very much worth reading. Now, so what are we going to take a look at in this section? In video 4.2, we're going to take a very brief look at what memory is. And in 4.3, we're going to take a look at sensory memory, sort of the most basic form of memory that we have. Sort of a trace that, that perceptual impressions leave in our brain. Then we're going to take a look at working memory, sort of the type of memory that you use, for example, when you're keeping a phone number in mind, right? When someone tells you a phone number and you sort of keep that, you're rehearsing that in your working memory to not forget it. Now we're going to take a look at working memory. So we're working memories, essentially every form of memory that lasts for a very long time and does not require active rehearsal. And finally, we're going to take a look at a very fascinating subject, namely the reliability of memory. And we're going to take a look at the various ways in which memory can be distorted or lost. Now with that, let's move on to video 4.2, in which we're going to take a look at what memory is.


Hi everyone, Joe for jaspyscasebreaks.com is a quick recap for jaspys nine box the logo man mixer Nine box basketball mixer featuring Kobe Bryant and the logo man Jerry West dual autograph being given away Some nice boxes in here and Here is the recap again big thanks to all of these folks who got into it and here's what we got This is from the Chronicles team all addition some nice stuff there that Julius Erving autograph four out of five That's white Howard That's a one-of-one two train whistles in that obsidian box a lot of Zion cards John Moran cards That was pretty nice the Chronicles boxes delivered a lot of a lot of great stuff Jason Tatum rookie card Bam out of bios Donovan Mitchell's We had some old hoops, too. We got D'Angelo Russell and Coral in Feentowns And here was the dual autograph. Here's a closer look at it And oh There's the sub grades right there, too and the winner Autographs are a 10 Johnny got it. There you go Johnny Congrats to you and thanks for watching and thanks for joining and thanks for breaking with us I'm Joe for Jasper's case breaks calm. We'll see you next time for the next break. Bye. Bye


What is up everybody welcome back to the channel you guys this is going to be a three part series Okay, so I want you to watch back to back to back to back now the video might not be out So if you're watching this video today The video you know part two doesn't come out till tomorrow So you might obviously you got it, you know you follow it in order But if you're catching this video at any other time then I'll have it linked at the end of the video I'll even have it linked in the description, but it's a three part series So try to watch it back to back to back, okay Because this is the most important man. This is the most important. This is the most important basic Step that you have to implement right away For anyone running Facebook ads to try to capture leads. This is as basic as it gets man This is as important as it gets and you got to know these basic fundamentals. Okay, so here's step one Step one is making sure that your Facebook pixel is on every page. Okay, so this is step one This is installing your Facebook pixel. Okay, so here's how we're gonna do it Now come to your Facebook page And now as you can see here, obviously, this is not me, right? I'm working on my buddy Marlin's page. Shout out to Marlin God bless Marlin crushing it out there in Arkansas Would say Lee portable buildings this guy is on a mission to build a few different streams of income online and I Want to help him. So I'm logged into his account. I'm gonna I'm gonna set up these basic steps for him And then really start running Facebook ads to help him crush it So but again, this is the most important first step and this has to be done first. So here's what we're gonna do I'm logged into his page. I'm gonna come over here. Click on create and I'm gonna click on add Okay, now there's a couple pages that I want you to bookmark In fact, there's gonna be a few pages, but again, this is a three-part series. So watch each video Okay, and this is for the beginners, man So those of you that are freaking advanced crushing it already online This name for you, right?  Okay for lead capture Then these three videos are gonna be for you for sure.  Okay, so I speak to many many business owners And they all try to run it from their business page and they'll come over to their business page and boost a post You don't want to do that. You don't want to do that from your cell phone either You have to start running ads from your computer All right, this is just the best way to do it in my in my professional opinion Because you have a completely different view of the platform and you can see everything right here in the ads manager. Okay, so This is where you want to bookmark for sure bookmark this page and and this is the ad setup Okay, you got three three simple steps campaign ad set and ad now We're not gonna cover those in this specific video, but I want you to bookmark this for the hell of it Okay, because this is an important page. This is where all the magic happens. This is where you'll be setting up your ads Now once you're in here, we're gonna click on these dots over here to the left and we're gonna come down to Events manager what we need is our pixel. Okay, so that pixel is a piece of code All we're gonna do is copy it and we're gonna add it to all of our pages But that allows Facebook to track all the activity that's going on And really it's to track the visitor if someone lands on your landing page It's good that Facebook knows that for ad purposes, right? If someone ops in and they let they go to your landing page and they enter their name and email And then they go to it to the next page, which is what we call a thank you page It's good to have your pixel on that so Facebook can track it So as we start to track all these different pages, it's gonna help us with our Facebook advertising. Okay, so Here's what we're gonna do right now We're going to simply click on this blue button right here This is a brand new account brand new pixel brand new everything and so as I clicked on it It brings me to this manually add pixel code to website I'm gonna click on that and then I'm gonna simply click to copy the code then I'm gonna come over here to my actual Landing page builder so wherever you're building your landing pages. That's what you need for sure I tell people all the time man You're only two Expenses in 2020 when it comes to marketing your business whether you're an offline business whether you're a freaking online business It doesn't matter dude You're only two marketing expenses need to be Facebook ads and your landing page software That is it and so many people are still juggling multiple Softwares one for your landing page another software for your email automation another software for your calendar another software for your freaking Online digital course if you're if you're publishing, you know videos and packaging all up package packaging them all up in some type of Digital training course or a coaching course. That's a fourth software I do everything through cartridge man.  I'm telling you dude I pay a hundred bucks for everything I just mentioned So there's a 14-day trial in the description profit with cartridge online Set up a 14-day trial and start comparing it compared to click funnels compared to freaking active campaign or Infusion soft or melt chimp or whatever Whatever services you're using man set up a 14-day trial and compare it And when you set up a 14-day trial, I will literally jump on with you and I'll help you get off to a fast start Free a charge just click on the link in the description and and set it up but With all this the landing pages everything I just mentioned I run everything through cartridge and any anyone that I end up helping Whether it's a client that I bring aboard or just someone that sets up their cartridge account and reaches out to me and says David Hey, can you help me with all this dude? I'm telling you I will give you my time and I will help you with all this So that's what I'm doing with Marlin is so and so this right here is his account his cartridge account And so all I'm gonna do is I have these three pages that I'm gonna add the pixel to this is a landing page This right here is a thank-you page and this over here is the thank you for scheduling page Okay, so my pixel needs to be on every single page and the way you you can even you know Test it and really know that you successfully added your pixel is if you come over here to Google and you type in Facebook Pixel helper this right here is a free plugin that's gonna sit right here in the top right Okay So right here in the top right in the toolbar is where this plugin will now sit This right here allows you to know Who's pixeling you and who's not and in order?  That doesn't matter at all what I care The reason why I want to install it is so I can test my own pages. So for example, I'm on this page No pixel on it. I'm on this page. No pixel on it That's why it blows my mind when I speak to people and they're like, yeah, David I got this website.  So if I go to any website, let's see if I can go to I don't ESPN let's see if I can go to ESPN.com and let's see if they're tracking me with their Facebook pixel So it's it's shaded gray. It's shaded gray. I come to the page Let's see if it lights up. It should light up blue and green if they're tracking me They're not tracking me. So on this specific page on their website, they are not tracking me with any Facebook advertising Let's say I go to Let's say I go to Shit, let's just let's let's go to Google and let's just type in Shoes Let's type in shoes and let's go to any random website. Let's go to DSW designer and Let's click on the website. Let's go to their actual website and Let's see if this thing if this gray thing turns blue So I come to the website I come to the website and bam it lights up So DSW you shout out to DSW. They know what they're doing They have their pixel on their website and they are tracking everyone who lands on the page now Why is that so important because if I come here and let's say I do not order anything Now they have the data now. They have my data not my name and phone number, right? There's privacy policy. So their Facebook's not giving them that type of information Facebook is just given them the data as far as this user landed on your page No name and number everything is by code and so the the data the reason why that's so important for DSW is because now They they tracked me. So when they go run Facebook ad number two They're gonna want to include anyone who landed on this page, but may have not purchased That's a page view. So that's powerful. So when I go through Facebook and I start scrolling through Facebook Let's say let's say I just refresh my page if they were really gangster with it if they were really running Facebook ads, which who knows if they are you can have your Facebook pixel on the page and not even be running ads and That's okay, but your pixel is on the page because as you're not running ads You still want to track that data Facebook is doing that for you for free You don't have to run an ad just put the damn pixel on the page And you can start building this audience of people who are landing on each page. So look as I click on men I Click on that tab. Look, let's see if it lights up So I click on any specific link on any specific page This thing should light up Let's see. Let's see. Let's see. Bam. Now. They know even more specific data They know that anybody who landed on this page was interested in men's shoes So again, what you're doing with that or what they would be doing with that What what Facebook would allow them to do with that is create what we call a or what Facebook calls a Custom audience and that's going to be tomorrow's video or if you're catching this video at any other time Stay to the end of this one and you'll see it pop up at the bottom But that's that's part two that is step two custom audiences I'll show you how to do that in the next video But here's what's going on because their pixel is tracking me They're now able to put me in this custom audience and let's name the custom audience men's shoes So now as they go run future ads They can literally be target laser target focused on that specific audience and only target that audience and Only show them ads on men's shoes, right? So anyone who lands here they got that data They are not going to show me an ad on women's shoes because I didn't click on women's shoes I clicked on men's shoes So if they were if they were constantly running ads, right? Who knows if they're running any Facebook ads right now. It doesn't matter But if they were if they were running Facebook ads, I would literally come over here I would refresh my page I would scroll through and I would see an ad from them on men's shoes like let's just for the hell of it Let's just scroll a few times down Tunely That's an ad that's not DSW. Let me scroll down even more Okay, so that's Marty Doesn't look like they're running ads because I'm telling you man, that's how freaking gangster this stuff is dude I would literally come back to Facebook Refresh my page scroll down and I would see a DSW ad if they were running ads Which they could be running all kinds of different ads, you know, who knows but at the same time That pixel is tracking everything and I should see an ad. So if they were running ads, which I they may not be They may not be because I would for sure see an ad and and that ad would be retargeting page views or retargeting men's page views, right? So they may not have any ads running right now and that's fine But that's that's the that's the purpose and that's the the the reason why the freaking Pixel is so important man.  So but shout out to them anyways for at least having the pixel installed and and they should they should be running ads to me right now On men's shoes if they were really, you know up on it. So here's all I'm gonna do you guys I'm gonna just simply add it as you can see these three pages is what I'm gonna add it to Okay, these three pages do not have the pixel on it And once I get the pixel which all I did is I clicked on that Once I install it these gray boxes should light up. Okay, so let's go to each page Let's go to this first page. This is going to be the landing page I'm gonna simply come in here at it and most of these landing page softwares are the same So whether using click funnels or kajabi or freaking Shopify if you're e-commerce, whatever This pixel goes on every damn page Okay, and and most of the softwares are pretty pretty user-friendly in a sense where you just go in you go to the settings and You go down to the tracking and you it should say specifically Facebook ads So in this case with Cartra, I log into any page and this is what it's gonna show me So I come in here. I click on settings To the left now. This is the landing page, right? So people that come here but do not land on the Thank You page so that means that they did not fill out the form Those are people that I'm gonna put in a custom audience to show them the next ad and again That'll be the next video. So custom audiences are super important and that's step two So with this being said step one tracking code We come down here to Facebook ads and we paste in that code and what I'm gonna do is I'm gonna hit enter twice And I'm actually gonna get a little bit more specific and I'm going to hit the blue button and Then I'm gonna come down to manually add event code and here's what I'm gonna do I'm gonna come down in this case. It is considered e-commerce and retail So I'm gonna grab it. Yeah, I'll leave it on that e-commerce in detail And all I'm gonna do is come down and I'm gonna click on view content I'm gonna go with the view content one because if it's not view content Let me show you. These are all the different ones view content search add to wishlist add to cart initiate checkout These are all the different so now that our pixel is on the page. We can get even more specific by adding An event code to it. So did they purchase so a purchase event code would go on the Thank You page So as someone goes to your page and they they purchase your product They enter their credit card information. They go to the Thank You for ordering page after the process the credit card process And everything is all good. They go to the Thank You for ordering page That page is where I would put a pixel event. I mean, excuse me a purchase event So now I can get really detailed with this pixel and and start labeling it under these different Event codes so in this case, I'm gonna go with view content And all I'm gonna do is I'm going to simply copy and click done That is it for that one. So let's go back to the page. I'm gonna paste it in. I'm gonna click apply and Then I'm gonna go to say progress And I'm going to publish live So now if I go back to the page Okay, if I go back to the page and I refresh it that pixel helper that little gray box It should like light up. Okay, so let's close this out We're gonna close. We're gonna return to dashboard We're done with this first initial landing page. So if I come back over here This is the page right here. So right now, there's no pixel, right? But if I refresh it, let's see what happens when I refresh it Bam lights up you guys. Okay, so it lights up. I click on it And this is what I what I labeled under page view. Okay It's also view content as well, but that's the pixel Marlin Marlin say leaves pixel that page is now being tracked Now here's what I'm gonna do for the thank you for ordering or the thank you for registering page I'm gonna come back to Facebook. Okay. I'm gonna come back to Facebook. Let's refresh this page really quick And now all I'm going to do is I'm gonna add that pixel To the next page, but I'm gonna give it a different event code To track. Okay, so let's refresh this and now let's come into and get that pixel again So we're gonna click on set up pixel And we're gonna manually add pixel code We're gonna copy and we're gonna add it to that second page Let's go back and this is the page right here But I'm gonna show you it's the same process But I'm gonna show you a different event code that I'm gonna grab because this is this is this is an actual lead This is a person that went to the landing page Enter their name and email and then came to this page. So that that's a lead. Okay, that is a lead So here's how I'm gonna categorize it as I set up the pixel. I'm gonna come into the into the builder I'm gonna click on settings I'm gonna click on tracking code and I'm gonna scroll down do the same thing paste that pixel and hit enter twice Okay, but now what I'm gonna do is I'm gonna hit continue Manually add event code and I'm gonna name this one We're gonna leave it in the e-commerce and retail and we're gonna scroll down scroll down and we're gonna name this one Shit, there's not a lead one I wanted to go with lead and and I may have to change the category I may have to change the category. So if I change the category and I go with I'll just go with other business category That's fine. I'll go and scroll down and there is lead. I want to be able to track this. I Wanted to say lead so I'm gonna copy that one and that's the one I'm gonna paste in Okay, so let's come over here. Let's paste that in. Let's click apply save progress publish live and These are the main main pages you guys now with the pixel depend on how many pages you have in your funnel This pixel is going on everything. It's going on everything on every single page. It's going on every page But in this case, this is as basic as it gets landing page. Now, let's go refresh the page over here Landing page as they opt in the thank you page and if you're going for appointments This is the appointment confirmation page. Okay, so let me come back back to this page I just added it to this page. So right now. It's great as I refresh it Now it lights up and let's click on it Page view lead bam now. Let's do the very very last one. Okay, so let's go back in To the builder and this is the one right here. I'm gonna click on that. I'm gonna click on edit Let's open that one up and Then I'm gonna go back to Settings I'm gonna go back to the ads manager grab that pixel and change the event code.  Let's go grab that pixel. So let's hit done on this one That's the last one. I'm gonna come back again set up pixel manually add pixel Copy it continue Let's go back We're gonna paste it in right there hit enter twice and then I'm gonna come back To the pixel and I'm gonna manually add event code and in this case, let's see if I can find it under email under e-commerce Schedule bam, that's the one I want so I'm gonna I'm gonna click on that I'm gonna scroll down click on that copy that and I'm gonna bring it back over here paste it and Then I'm gonna save progress and Publish live that is it man. Those are the three most important pages you guys and again with that Entire freakin process there you can just duplicate that over and over and over grab the pixel And put it on every single page and then just label, you know The event code label it whatever the heck you want in this case. I did schedule. I did lead I did page view so now if I come back and I go back to the confirmation page I Click right here. Nothing's there. I refresh it and Bam it lit up and it's gonna it's gonna light up under page view and Schedule so you guys that's as basic and it and that's that's just the most important step You have to do first before you start running Facebook ads and again This all this is for running ads to capture elite if you're over here, okay? You're gonna bookmark this page. Oh, this is one page. You want to bookmark for sure This is the dashboard now as I showed you over here in the Facebook as you click on the home Actually as you click on create as I started with in the beginning you click on add Here's what I want you to do. I want you to bookmark this page because this is where the ad Starts right. This is where this is where all the magic happens. This is the setup of everything Let's go to the pages real quick or to the let me close out these pages real quick actually Okay, so I Clicked on create I clicked on add and it brings me to this this actual setup right here I want you to bookmark this. This is where you start the freaking ad from right? This is the damn most important page right here.  So if you're selling stuff on your e-commerce website Flashlights books, whatever the hell and I'm not talking about your Amazon freaking FBA store At all if you have a random website and you're selling physical products on your website or even if you have a Shopify website your pixel goes on every damn page and Nine out of ten times you're running conversion ads to capture a lead or to make a sell Okay, so everything I went over is is is to capture leads or make a sell and that's conversion If you want to you can also run traffic to that landing page to get the pixel some more data You can always do that too, but at the same time I would go straight into conversions now If you don't have a landing page Therefore our pixel is irrelevant our pixel is not going anywhere because we don't even have landing pages We don't have a website and and again landing pages website, whatever But if you're running Facebook ads, it's going to a landing page Do not run Facebook ads to your website now you can have your Facebook pixel on your website And that's what you want to do for sure But don't run ads to your website because you're not going to make sells you're not going to capture leads There's too much on your website going on you run an ad people get to your website. There's 50 million things to click on Don't do it that way You have to be running ads to a landing page to give you the opportunity to capture a lead make a sell So you're running an ad directly to one product. So as I showed you with DSW Their website has 50 million products. They would not be running an ad Directly to that website They'd be having their pixel on it to track the data of anyone who's landing there And then as as they tracked my data, they noticed that I clicked on men's shoes So if they were smart with it, they would run me an ad Directly to men's shoes and get me to purchase a men's shoe, right that that's detailed targeting That's what this is all about. So take me to a landing page but but but but have that pixel on any page website web page have it on anything and And and and nine out of ten times Hopefully you're trying to make a sell or capture lead and that's conversions. So if you're not doing that, okay? You you'd be running engagement you'd be running video views or you'd be running lead generation Okay, and the pixel has nothing to do with any of those ones, okay? Brand awareness reach pixel has nothing to do with any of those messages Pixel has nothing to do with any of those. It's only if I'm if I'm planning on running an ad Having them click on learn more or download now or buy now or whatever the hell the call to action is It's only if I'm if I'm running it with the intention of taking them off of Facebook to my page That's where that pixel needs to be is on my page. Okay, so Bookmark this this is super important and then what you're gonna also want to do is bookmark this So how do I get how do I get here? I simply from here? I click on these dots. I Go to ads manager and this is the dashboard So you want to bookmark that ad setup page and then you want to bookmark this? Dashboard those are the two most important pages that you'll be on most of the time And then again to get to your pixel. Let's do it again. Let's start from the beginning click on these dots up here You're gonna go to events manager And then you'll find your pixel right over here And every platform sometimes the platform looks a little different, but it's it's pretty much the same Like if you're in a different country, it might look a little different So now that the pixel set up now that I have the pixel on these pages This is where I would see it now. So I clicked on those dots I clicked on events manager. It brings me here and all I'm gonna do is I'm gonna click on the blue and As you see the number two right there. It's already tracking for me. This is how we get to it now So I clicked on the blue and then I click on over here set up Install pixel Then it brings me here, which is where it brought me in brought me initially But now that I have the pixel installed for the very first time This is the layout that I'll show me now. Okay, so hopefully that helps you guys that is step one installing your Facebook pixel Stay tuned to the very next video that is going to be step two which is Important as all of this and that's installing or that's creating your Facebook custom audiences. Are you guys I'll see you in the next video over now