The following is a presentation of TFNN trading hour with your host David White call now toll free at 1-877-927-6648 internationally at<PHONE_NUMBER> now David White. And welcome all to another exciting edition of the power trading hour with me. You're unbelievable and squeezibly soft host as always. We'd like to come to you at this time. The following takes place between 2pm and 3pm.  S&P cash was up about 27 points when it came out for the first five minutes it was at 27. So a whole lot of nothing so far anyway. When we start off and see how volume is today very light under 3 billion shares. We got a bounce and again it's going to be on even lighter volume as we've been talking about. It just looks like we're starting to kind of auger in like a Georgia tick and just not a whole lot to report other than lower highs and higher lows for the most part. So eventually we'll get to the end of that triangle and the markets will break out one way or the other. Generally the first breakout is the head fake on a lot of these stocks and maybe even the general market itself. Looking at the rest of the market crude up nine cents for West Texas gold up eight dollars and seventy cents. Silver's up eleven and a half cents not much going on there. Copper pretty much unchanged. We look at the rest of the stuff. It is just a very quiet day and the comments from the Fed are saying that the market may have more cuts than the Fed is willing to give. That was one of the comments coming out of it. But other than that like I said fairly quiet. So just don't know what to tell you other than that course today is the delta neutral day for the option market makers. This is when mathematically they don't want to take any more risk and they're going to hedge every position they have. So if there is a big market move that they don't get wiped out. And of course so far not a lot of way to actually say that they're wrong. But we'll take a look at it. But again fairly light volume on a big bounce. We were actually kind of expecting that bounce. I didn't I had problems. I didn't get the chart in the newsletter this morning or the actual data either one took me till about 10 30 to extract it. But once I saw it wasn't very surprised to see that we got a bounce. The where's it at here. The put call ratios were down to nothing yesterday. And we'll zoom in here a little bit. We were down on basically 50 percent yesterday on both the equities and the bigs just nobody willing to buy a lot of downside protection even in the big pushes lower. And of course we bounced out here today. But again I would have been feeling a lot better about a bounce today if we would have had very high put call ratios to show that there's some fear in there. Just no fear in this market whatsoever. And of course one of the reasons a market goes higher is that when it does go lower there are people there to cover shorts. If you're not shorting a market that's when the big air pockets develop and you get the huge and fast moves down because everybody just stands away without any shorts to cover.  But generally that's when you get the general of the huge accelerations to the downside. And that's got me somewhat worried. Let me put it that way today. We're twenty nine nineteen. What's called twenty nine twenty on the S&P cash. Dows up one eighty eight NASDAQ's up eighty two and the Russell is up six point seven. Got some questions here today. And I wanted to get into them early. OK. I emailed this person back. But I wanted to said I'm a new subscriber listener to your show. Mentioned a I was wondering what you might be. And if you had a list of companies that you thought were particularly strong and good to buy on a pullback. There are some companies that I do look at. But most of the time I just wait for the signal in the general markets. Then I go and find the best sector and then try to find the best stocks out of that sector. And you know I did. I used to do a lot of work. But until I know or feel that I've got a very good low either setting up or finished. I don't go and do it. And that's why I haven't done it now that that I don't have my list. I don't want to look for that list. I want some kind of significant low coming into this market that I know I can buy. And like I said just looks like higher lows and lower highs in this market which just makes me think we're in a contracting narrowing at range. And that's never any good for the rest of the market. What else do we have. Oh we got a little history and then we'll go on to some charts when we return. The following takes place between 2 p.m. and 3 p.m. On this day in 1967 Socialist Revolutionary and Gorilla leader Shay Guevara aged 39 is killed by the Bolivian Army and maybe may been killed by us to the U.S. military back Bolivian forces captured Guevara on October 8th by battling his band of gorillas and Bolivia and assassinating him the following day his hands were cut off as proof of death and his body was buried in an unmarked grave. Of course if you want to know a little bit more of the story. He was fighting Castro really for control of Cuba and wanted to continue the giant revolution for communism and socialism. Of course that's what he was doing fomenting problems down there in South America.  I think you almost have to say it's no different than seeing somebody that would wear the shirt of Hitler. That is this guy was the nastiest of all nasties. He was one of the worst human beings possibly alive. And so when I see people with wearing his shirt. I think of what Khrushchev said about American communists.  They do not know what they speak about. Anyway, evil man assumed room temperature on this day in 1967. If you're not currently using the Taz profile scanner when looking at setting up your trading opportunities, then your arsenal is short a mighty weapon. The Taz profile scanner is a standalone piece of software that instantly filters over 2500 global financial markets such as stocks, ETFs, commodity futures and forex. Heated by Steve Dahl, Taz understands that in today's technological world the use of top flight software applications and technical analysis expertise is essential to successful trading in today's market. You also gain access to the webinar that Steve Dahl and Tom O'Brien just hosted the best way to use the Taz profile scanner to profit. This webinar archive is available for all subscribers immediately upon signing up. 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We'll answer some other questions as we go along, not just straight stock questions. Seems like your machine learning programs have come along over the last year. What's the biggest difference or the biggest change that changed that?  And there was no ability to see what was going on inside. And there may be several, if not hundreds of processes going on. So you can't really or couldn't really see what was going wrong. And why a few of these things were written for very big problems like image identification and handwriting identification. Those were written by PhD guys who specifically knew all the algorithms and wrote them themselves. So that they work, but they were designed from the ground up to do a specific job. The problem is generalizing a lot of that. I saw one of the famous luminaries of machine learning saying that out of one out of 100 models that someone works on, even to the point of giving up on it. Just one out of 100 is actually going into some level of production, whether it's a big company doing it or a small individual. And that is because these things don't generalize well and they don't generalize well because you can't see what's going on inside them. Over the last year that has changed to some extent. Some of the different packages that some of these big folks like Facebook and Google have put together now have a way for you to actually peer in and be able to debug some of it. I'm going to have to sneeze again, I think. Done sneezing now. So a lot of what I did over the last year, there was a lot of shimmers of greatness buried in a lot of what I was doing, but you couldn't really tell where you were going wrong. So it was working well. But with some of the new packages coming out with the ability for you to actually look process by process and see what was going on.  A lot of stuff comes in one side of the door and then some kind of product leaves on the other side. But if all you knew was the product didn't quite work on the other side, you weren't exactly sure where it messed up in the production staff. Got Lucy in there picking up her chocolates and maybe the things going a little bit too fast. Of course, hilarity ensues. So that's kind of it. The biggest difference has been that a lot of these techniques have been around for maybe a couple of years that really help in stock market. But even last, I think it was last Christmas. I was saying that these new packages had come on and they allow you to go back in there and look layer by layer to see when things were working better and which ones weren't. So if there was a good description, it is a software allows you to debug the stuff and make it better these days. So that would be it. Give me call it<PHONE_NUMBER> on a quiet day. Of course, question about delta neutral. And I try to stay out of trying to write on a whiteboard with huge functions because normally the functions, the way that they're written from the academics are great for the mathematician, but not the programmer. I kind of look everything at a view is how would I actually enable that in some kind of software. A lot of times most of these algorithms are already implemented in software. Sometimes you need to make some changes to them. But the idea is that maybe I can say it a better way. The idea is that there is a formula to make sure that your risks are balanced going forward. And on this day, the option market makers have figured out long ago that the risk overwhelms any possible reward with about seven trading days before options expire on the monthlies. Now, the weeklies tend to be much more expensive. And there's a good business in that. I don't particularly like the weeklies unless I'm playing them on Fridays and there's very little or no premium. And a lot of times it's even better to go out on Friday and still get the monthlies. You'll find out that they actually when you can feel when you conflate the time left and that you could possibly hold it into Monday where you couldn't on the weeklies on a Friday. Sometimes the weeklies are the monthlies are still better. Anyway, on this day, the option market makers decide to sell best description. They're an arms dealer and they want to sell to both sides so the war doesn't stop. They just want the decade to go all the way into that week from Friday that we're going to have on the 18th of this month. And sometimes it's just buying one side or the other of the actual underlying stock. Sometimes it's buying futures and edging the entire market. There's a lot of different things that can go into this, but generally they'll try to even up both sides of the market. And that gives you a very good clue as to where the option market makers think that the stocks should expire a week and a half actually seven days from tomorrow on the 18th of October. So this is one of the days where I get more data from tonight to seeing how stocks change from yesterday's closed to today's closed. And this is one of the times where I try to get all the data I can as early as I can, but for the most part to get qualified and tested data that you know is right. It's long times it's 930 or 10 o'clock at night before it's audited and I get a copy that I know that should be mostly right still isn't mostly right. But I do digress. I knew a guy that wrote a book. He wasn't didn't have the best spelling of the world in the world. But he sent it off with 24 mistakes and it got it back with 48. And that's sometimes you pay for high quality and it just gets worse. I get paid for high quality data and then have to go back and work on it too. So nothing new out there. And in the meantime, hang on, be back after this. He keeps his subscribers up to date with all pertinent market information with intraday afternoon updates when warranted. Don't miss out on this great chance to get a 30 day free trial to David's daily newsletter, The Path of Lease Resistance, with no obligation to pay anything. David has been delivering solid recommendations for his subscribers recently and if you'd like to see the type of newsletter he delivers every morning, then visit the front page of TFNN and you'll find The Path of Lease Resistance under Trading Newsletters. For all the details and to start your 30 day free trial today, log on to TFNN.com now. I use my years of trading experience to bisect and dissect the market every morning and give my subscribers the most important information they need to know for the day ahead. I even issue afternoon updates for my subscribers whenever warranted with important market action. I'm always scouring the market for the next great trading opportunity. Sign up for your 30 day free trial to my daily newsletter, Market Insights Day by visiting the front page of TFNN.com. Well, go get them, folks. TFNN is excited about our new software charting program, The Art of Timing the Trade Chart. In collaboration with Tom O'Brien and using his best selling book, The Art of Timing the Trade, Your Ultimate Trading Mastery System, David White has programmed an outstanding piece of software that will complement any trader's methodology. Using this first-of-its-kind program, The Art of Timing the Trade Chart allows you to scan thousands of stocks for Fibonacci formation setups, including guardleys, ABCs, butterflies, and much more. The Art of Timing the Trade Chart is designed to help you when scouring the markets for stocks just beginning to form the trading patterns that many investors spend days, weeks, or even months searching to find. And right now we're offering licenses available at only $79 a month. We are so confident that you're going to love this new charting software that will even give you a 30-day unconditional money-back guarantee. Don't miss out on this incredible new piece of software. Get your copy of The Art of Timing the Trade Charts today by visiting TFNN.com. And we're going to go through some stocks here. You can, of course, email me at path at TFNN.com. And we're going to look at some stocks. Of course, I start pretty much by looking at the broad indexes in the sectors. But one of the biggest things I do every day is run a scan and look for stocks with patterns that are rather unambiguous. One of those is looking for highs that have tested previous highs on around 50% of the volume. Same thing, testing lows on around half the volume. And we're looking at GBT. Of course, this is where, if you're going to get any kind of indication that a stock is going to bounce, a pretty good indication is significantly lighter volume. And GBT, $44.75 the August 28th low with 2 million shares. You got into it yesterday with 1.3 even the day before you got into that same candle with just a million shares.  But again, not a lot of volume so far. It looks like we're trying to beat out a bottom, but a much less violent one than we saw back in August. A lot of these stocks are actually looking very good. If we ever got a signal out of the indexes that says the index want to go much higher. Genesco, what that the oil, olive oil company in the Godfather? Genesco. Maybe it's a common name in Italian. I do not know. GCO gapped up back on September 9th and 8th, right? Yeah, on 6th and 8th. Reverse came right back the next day. And you had some fairly decent volume about 1.2 million shares. Got into that yesterday and filled the gap or filled that gap with 235,000 shares. Let's see what these folks do. That those folks don't do. This is a foot whale or footwear apparel and accessories. Apparently no olive oil to be seen. Okay, Johnson and Murphy Group.  But apparently a lot of stuff and shoes. I don't see that being a big business to be in. But chart says that this is finding fairly decent support around this $36 level. We looked at GBT. Let's look at 1.800 flowers. A nice gap going back on high volume. That was a 1.5 million shares on the 31st of January of 2019. This year, by the way, if you live in Lutz, you've got 1.5 million shares on the way up. Now, what do we have on the way down? Filling the basically double gap, 85,000 shares so far. So I guess we got Christmas coming up, but not all that much in the way of flowers that you have on Mother's Day and Valentine's Day and all that stuff. I guess that's coming up. But not a bad looking chart other than the heavy volumes down on the 22nd of August and the 23rd of August. Now it's kind of come back down. So 14 bucks, you could see 17 bucks on a bounce. But certainly there isn't a lot of pressure on the downside. But again, no signal from the broader market that we're ready to go that much higher. Up 30 points on the S&P cash. Of course, we're down 30 points, up 30 points another day, and that's it. Embraer, EmbraerD, EmbraerSA, which is the Brazilian airline manufacturer, ERJ. The August 28th low, and I may have to sneeze once again. August 28th, $16.73, 1.75 million shares, and only three on that one. And yes, I'll have to clean off this microphone. Anyway, $16.73 on August 28th with 1.75 million shares. Got into it yesterday with 1.2 million shares. Into it today with just 639,000 shares. But what you really need is a close back above that low, $16.73 to prove the point, as Wycoff Trader would tell you. And of course, we're at $16.55, so you'd really need kind of a little bit of a run before the end of the day. But again, a lot of these stocks are hitting these lows, and we aren't seeing anything in the way of volume, which means we're probably going to get a fairly decent bounce as soon as maybe something comes back into the market that tells us. So CERS, which is Cirrus Corporation testing its low of June 3rd, $4.49 with 1.8 million shares. Got into it with basically half, a little under a million shares yesterday. They got to 441. And of course, right now you're printing off there about $4.50, which is a penny above that June 3rd low. One of the things I have noticed is a great deal. More of the stocks in my scans are coming from less expensive under $5 stocks. Generally before a market tops, the last thing that happens is you get a lot of these penny stocks racing for highs. And I would say I still don't think that there's anything that says we don't go back up to the highs by the end of the year, but just no signal yet. And of course, one of the things that we start moving back up, that all these inexpensive stocks basically are trading on very light if no or vaporous volume at the lows may tell you that the next big move is not going to just be in like the Russell 2000, but in a subset of those stocks of very inexpensive stocks. Seema Bay therapeutics, we talked about the biotechs. Again, very light volume for most of them, but no real sign that this thing wants to blow through the highs. June 11th, $4.82 with 18 billion shares. We're going into that with just 756,000 shares today. So again, fairly quiet. Cargill, I think this is Cargill, isn't it? Cargillers, I keep forgetting that each time. This one's finding some fairly decent, or trying to find decent support on this December 24th, 2018 flow at $30.29 with $360,000 shares. Did spike through it on 1.2 million shares on October 4th. Last couple of days, we've got 416,928,000 shares yesterday. So this one certainly looks like it could blow apart. If the market does not find a shovel of sand underneath its keel, look for that one to go on. And we're almost ready for the break. Ball Corporation just kind of going sideways and bouncing along, but certainly half the volume of the September 11th flow, $70.76 with 6.4 million shares. But again, I'm kind of going down, just not ready to go up. We'll be back in a minute. The interest paid is 7% yearly paid on a monthly basis. According to bankrate.com, the best rate for a four-year CD in the country as of February 20th is 3.1%. A $50,000 investment at a normal four-year CD rate of 3.1% would give you income of $1,550 per year, or $6,200 over the four-year period. That same $50,000 investment in a target for a mortgage program would give you $3,500 per year, or $14,000 over the four years. What should you prefer, $6,200 or $14,000 of interest on your investment? If you'd like more information about the target for a mortgage program, you can call me at<PHONE_NUMBER>. That's<PHONE_NUMBER>. TFNN Newsletters cover every aspect of the markets to offer you the very latest in market news. Plus, new subscribers get to test drive our newsletters risk-free for 30 days. From all aspects of the markets, including stocks, bonds, metals, commodities and tech, there's a newsletter to fit your needs exclusively from TFNN. Stay informed each day you trade and get the competitive edge that will help you stay ahead of the game. Visit our newsletters page by going to TFNN.com and click the Newsletters button near the top of the page. TFNN.com. Educating investors. Directioninvestments.com today. An investor should consider the investment objectives, risks, charges and expenses of the direction shares carefully before investing. 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And that is a big warning signal that we will have faster markets and probably lower markets if we continue to go higher with very little volume. I'm going to say I got a question on if there's anything coming out on earnings that would matter. And in the morning we've got the Delta. Take a quick look and see if we have anything in that. Don't think there's much going on in that other than you did get back, test the previous low, but you tested it on higher volume. In fact, three times, almost three times higher volume on October 3rd. You got a little bounce out of here, but I don't see anything that says that you want to be back into those airlines. On Friday we've got Fastenall and Info System, but neither one of those I suspect is going to move the market. We get into next week. And the 15th is when earnings really starts in Toto. And I don't mean the little dog in Kansas. So we get to it. We'll go through these a little bit here. Tuesday the 15th is time and it's before the market open that we start getting some big hitters coming out. And I think that's, of course, with options expiration on the 18th. It shows you that we're probably going to get a little bit ahead of that. JP Morgan on that morning, looking for $2.43. But you bounced off this gap at 1.10, but that didn't tell you a great deal. The ones that morning are Citigroup. Again, chart looks almost the exactly the same. Had a gap bounced off of it, but not a lot of juice. Energy on the way back, not all that exciting. You in H, United Health Group. Again, bounces off a gap, not a lot of energy. Probably could see a pullback into that. Johnson and Johnson and their talcum powder. If I could walk that way, I wouldn't need the talcum powder. Johnson and Johnson. Looks like it's coming back to the 126-18 low of August 23rd. Goldman Sachs, or if you work there, you have to say the Goldman Sachs for some unknown reason. Low is about the same 3 million shares on August 15th and October 3rd. A little bounce of almost nothing out here. Energy just a little bit more on the way down than on the way up. Wells Fargo. Couldn't be a better company to be a CEO of, could there? Just always taking it, a beating on a daily basis. But you know what? The beating may be over. This thing is just light volume going sideways at the moment. Charles Schwab, prologic. There's not much going on there. That evening of the 15th, we go to UAO, which is United Airlines. Again, a lot of these things, even if it's just slightly, and they had just slightly higher lows. And I wouldn't say it horribly lower highs, but I'm going to say significantly better than the lows. JB Hunt, another in the one, JB HT. So the transports will probably be moving a lot after that evening and that morning of the 15th. JB Hunt, actually looking fairly decent on a gap up of a million shares, tested with 760,000 shares. I would have liked 500,000 shares a lot better, but it does look like it's finding support. Interactive brokers, sleep number corporation. So not much happening on that. We get into Wednesday, the 16th, and we get Bank of America. They're looking for a 58 cents, a $28 stock, a whole lot of nothing today, very light volume. The question is whether or not we're just going to slowly come to a halt until we get these earnings numbers. ABT, just in the middle of yesterday's down move that did have some nice volume. Of course, all of these coming out with earnings on the Wednesday, the 16th morning. Ally Financial, First Horizon, Bank of New York, a lot of that stuff. That Wednesday, we start getting into some more technology stocks with Netflix. You might see Netflix go up a little bit into earnings on that 16th, but I don't like thinking that you're going to make a lot of money. The risk is fairly decent. More in the transports with CSX, United Reynolds, Alcoa, Crown Castle, and some of the others. I've got some other one. Should I take some profits on SBGL? Well, you've got no volume for the last three days, so that would always tell me that you want to sell while you can. It does look like this thing has kind of finished an ABC anyway. What's the expansion look like on this? Okay, ABC would take you to a one-to-one ABC at $7.06. But the volume for the last three days would have me running. I wouldn't want to be betting on the last 60 cents. You've got a good trade in here at $5.50, which is when this thing broke above it. You're betting on the last 40 cents of this, and I do not like the last three days of no volume. So yes, I would be taking my cash. People are looking at my LinkedIn profile. Well, thank you for people. I do almost nothing on any of those social networks, so I don't know why it would matter. Okay, we got that done. A question about Microsoft. Will it come back with the rest of the market? The answer is yes. The question is if the market pulls back, will it be better? I think the answer is yes, but you've got a retest probably coming along the 133 level. I don't see this thing going up. Volume is pretty poor so far. Just 12 million shares yesterday. You had 26, 27 million shares. So again, these things are kind of, I wouldn't be pulling the trigger short on it. And we haven't gotten a signal that says we're going to break down. But at the same time, we don't have any kind of signal that says we'll break up. The question is whether or not we just continue to go sideways until earnings, which are about a week away. So could be a whole lot of a very light volume. And again, it'll be very interesting to see what the option market makers do by the end of the day. A lot of those trades are buried and you don't see the trades come out to late in the day in the options market as they pull them out. Oh, we're going to the break. We'll be back in a minute. You've got plenty of time to call. The last two minutes of the show. Timer Digest has been tracking my newsletter signals, which have earned me the ranking as their number one market timer in the nation for the S&P 500 for the last 12, 6 and 3 months. Timer Digest also ranks me as the number one market timer for gold as well. The fact is markets can be timed. And I'll teach you the exact set of tools that I use that has transformed me into one of the best at what I do. Sign up for Mastering Probability today by clicking on the newsletter tab on the homepage of TFNN.com and get immediate access to workshops where I take you step by step how to use an extraordinary set of tools as well as provide great market calls too. Sign up today. David White's newsletter, The Technology Insider is focused like a laser on finding the next big things in technology. If you had invested only $10,000 in Microsoft in 1986, you'd have been a millionaire by 2000. 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While originally hand-drawing charts from the late 1970s into the 1980s, Basil noticed that prices under most circumstances virtually always had a certain number of legs to the upside before declining sharply. Later, Basil found that computer software which included the standard market technical indicators enhanced the degree of accuracy in calling price turns as well as market trend calls. Thus was born the Chapman Wave Sequence. Using the Chapman Wave methodology along with other indicators, Basil Chapman advises his subscribers of his expert market opinion to each market day with his opening call newsletter. Right now, you can get a two-week free trial to the opening call, Basil's daily trading newsletter, by visiting the front page of TFNN.com. Cancel at any time during that trial and pay absolutely nothing. Get your two-week free trial to Basil's newsletter of the opening call today by visiting TFNN.com. Tom O'Brien Joe, next on TFNN. And we're back. So what do we have? Well, that's just a two. Oh, question about Apple. Apple has not closed below. It's three by three, although anything in that would say that it could pull right back to the 210-205 area. No volume as it breaks above the 253, the July 23rd high. Excuse me, the July 31st high. So you want to keep an eye on that. No sign that wants to break now. In fact, it may just kind of tick up a quarter every day through earnings until we get a better view of it. But again, we're about a week out from earnings. And generally, you've got two things. And that is a one, one and a half percent bullish bias on average for options expiration. You also have a lot of times where stocks tend to just kind of creep up and run shorts out of a market going into earnings. So there's kind of a bullish bias over the next week. But at that point, the question is how many of these stocks are going to actually perform to the level that they think during earnings? And you've got so many of them going into options expiration on that Friday. So a lot of stuff going on. It's going to be a little quiet like Ike and Tina Turner. Going to start off easy. The next week is going to be kind of easy. Then it's going to get rough. And they're going to be down there rolling on the river. And of course, that's about what everybody looks at. The river, I lived in Cincinnati for a while, and you've got to learn how to say the word, R-I-B-B-E-R. It's not a river. It's a river for some unknown reason. But that and saying soda instead of pop. Other than that, pretty much everything is the same. In the meantime, sell when you cannot when you have to. And we'll see you here tomorrow, bright and shiny for Thursday.


You know, as a new agent, let's do the shotgun approach. Let's just, you know, machine gun it. Let's just go as many little average price points as we can. This is what I believe. I'm sharing that with you for nothing.   Like, for example, I wondered after our last call if you were focused on particular sets of condos or anything like that, you know, you've said before, you know, I make calls to people that are going to sell the property that I want to sell. What is that? How do you define that? Well, you know, number one, let me just throw this out there. Does not matter, right? Just do it. You know what I'm saying? Like, number one, like, don't try to calculate this and calculate that. You just pick your subdivision out and dive in because you're only going to be in that sucker for about a day or two calling them people. And that one's going to be done. And whatever you learn from that, you're like, okay, I'm going to, I'm going to strategically pick a better one because of this reason. You know, you don't know until you get in there and decide, you know, where your weaknesses and strengths are. Everybody's different, right? But the general answer is, is pick something close to the average price of your market and pick something geographically close to where you work. That way, you're right in the sweet spot price range of the market and you're not spending a lot of time. You're strategically not spending a lot of time on the road, you know? So, again, let's keep it simple. I love it. And I see, I see from the broker side too, you get a lot of new agents that come in and they're like, well, I don't want to sell those $100,000 homes. I want to sell the $300,000 homes because I'm going to make more money. But just like you said, if you're in that $100,000 range, that's what you need to sell. There's guys that sell these, you know, five and $10 million properties in my market. I crushed the numbers at the end of the year because I'm selling, you know, 30, you know, $400,000 properties during the time they spent trying to sell that five or $10 million property. You know, I'm kind of the king of the average price around here. Like I don't do too many over a million. I do one here and there, you know, the six and 700s, you know, not a whole lot. I'm more of the three to 500, you know, three to 500 range. Three to six is kind of my sweet spot. That's what I sell a lot of. I'm not really known for the big, big deals or the big kind of hitters, but I am known for selling more than anybody. Um, so, but, you know, when you look at that situation, like $100,000 versus the million dollar sale, this is what I would say. You know, as a new agent, let's do the shotgun approach. Let's just, you know, machine gun it. Let's just go as many little average price points as we can, you know, just to get some experience, get some sales going, talk to some people, you know, get some activity going. You know, we need activity right now, you know what I mean? And so the thing is, is once you get your feet wet and you understand, okay, now I'm getting a little better at communicating, let's diversify our portfolio. You know, let's, let's go after the, we were at 100. Okay, let's, let's just say, you know, for example, 300s average price point. Want to hit that for a while, then we want to move up to that 6,800 range and maybe even hit a couple of millions. But we got all this 300 range stuff under our belt. We've been hitting that for months and months. Okay, now we just want to kind of dabble into the upper luxury home market, you know, for a second, just to kind of diversify, get a little bit of that going on while our bread and butter is still rolling. And then I also would suggest going a little under, you know, 300, let's get down into the 150 to 200 range. And then you got your three, you got a little under average price, average price, high luxury. And then you're kind of diversified the market because what I've seen is, is that, you know, a lot of times the average price will do good. And then the luxury market will be on fire for a year. And then it'll cool off.  And, you know, the average point, the average price, you know, went down or say, like the market will move around.  It's funny because the one bedrooms will be on fire.  And the twos and threes will just stay, stay, you know, flat. And it's like, wait a minute, you know, this doesn't make sense. And I'm like, all right, come on buyers. Like you need to buy you a two or three bedroom because the one bedroom is shooting up and the two and threes are just chilling. And then the next year, the twos and threes will be on fire. You know what I mean? And it's like the market is just, you never know where exactly the hot spot is going to be. That's why in the beginning, it's good to just do as much as you can. It doesn't really matter. But once you get into a place where you feel good about the market, it's going to kind of diversify your portfolio.


Hey, this is Brett, and this 2018 Ram 2500 Mega Cab Short Box Big Horn Sport is stock number 13313Z. I am here at Summit Automotive in Fond du Lac, Wisconsin, you're new and used heavy-duty truck and Ram headquarters. This 2018 Ram 2500 has the 6.7 liter Cummins diesel engine. It's paired up with these 68 RFE 6-speed automatic transmission. For the record, this truck can tow up to 15,180 pounds and has a max payload of 1,837 pounds. I will show that link in the bottom of the description to Ram's tow website where I got that information. Anyways, this truck has been fully safe and inspected by our service shop, has a fresh oil and filter change, all the fluids have been checked and topped off, and this truck is 100% ready to go. I'm going to go all the way around in this video inside underneath, start it up, take a look under the hood, and give you the most accurate representation that I can of the truck. Bright white clear coat is the color, and I shoot all my videos in 4K, so if you have HD capabilities, I recommend turning them on now because it is your best way to check out the quality condition options and cleanliness of the vehicle before seeing it in person. And as you go down this side of the truck, just take note of how nice that box is. The cab and doors are in excellent shape as well, really a good looking truck, big horn sport. And if you like the video, you can subscribe to my YouTube channel, which is youtube.com slash Summit Auto. Click the bell notifications, you'll get updates on the videos I do each and every day here at Summit Automotive. This one comes with the 20 inch painted alloy rims, we get the chrome inserts on there as well. This is a Firestone Transforce AT tires, these are LT28560R20s, and the front tires look like they have right around 75% of the tread left on them. Frame and underbody is in very nice clean condition. This is a one owner clean title history out of Washington. I didn't see any dents or dings on the front bumper or on the front fender. It does have the blacked out headlight bezels, part of the sport appearance group. And this one does have LED headlamps, and LED fog lamps, and an LED light bar. I'm going to turn all those lights on at the end of the video, so that you can see just how bright they are, because they are super bright, plus there's a special way to turn that LED light bar on. Front bumper parking sensors, the painted front bumper as well, part of that sport appearance group as well as the Ram painted match grille. Hood is in great shape too, didn't see any dents or dings in there, it does have the cab lights up top. Passenger side front fender, excellent shape, and the passenger side rim no major scuffs or scrapes on there. As you go down this side of this 2018 Ram 2500 Mega Cab, take note of how clean that body is, how reflective and mirror like the paint is. I take these HD videos so if you are far away, or even if you're close by and you just cannot make the trip down, but you're still interested in purchasing the truck, you can see the truck, hear the truck, and have confidence in the vehicle that you're looking at, before you even get here, so that you can make a smart and informed buying decision before even seeing the truck. And if this video helps you make that buying decision, look how clean that is down that side, let your salesman know that you saw the video, that it was helpful and that Brett sent you. Back rim is in excellent shape too, and the back tires have just about as much tread as the front tires, maybe just a hair bit less. The rim and underbody is in excellent shape, has all the remaining factory exhaust, very clean all the way underneath, this one's got a really cool option that I'm going to show you in just a little bit, and you do get the painted step bars, lower rockers all look really good as well. Pastner side box, excellent shape. Coming around to the back of the vehicle, rear bumper is in great condition as well, you do get the rear bumper parking sensors, full towing package, which includes the receiver hitch four pin and seven pin, wearing member this can tow up to 15,180 pounds and has a max payload of 1837, and the cool thing I wanted to show you is the rear airbag suspension, so this has the auto leveling rear airbag suspension, and you get those special airbags right there, there's a lever over here that, once it hits a certain point, it'll tell to pump those airbags up so that everything goes back level, really cool, tailgate is in excellent shape, no denser dings than that, you get a very nice spring and bed liner on this truck, does come with a receiver hitch reducer, and LED bed lights, there's a button back here to turn those on, which is really nice, they started doing that in 2018, and you can turn it off, and that spring and bed liner goes onto the tailgate, which is really nice as well, once again look how clean that box is, didn't see a single dent or ding on there, and this back room for full disclosure, really nice condition, rest of the cab looks really good, and the doors look good, has the heated fold up tow mirrors, built in directional signals, they fold up like so, they also fold in like that, I believe they power fold in too, inside the big horn sport package gives you the black cloth and leather interior, the bucket seats in front, both these front seats are heated, no rips, no tears on the seats, power driver seat, lumbar, has weather tech formats in it, and a set of factories underneath, auto headlamps, power windows, power locks, power mirrors, and yes these mirrors do power fold in, I always like showing both sides, so you know that both sides are working properly, the back seats are just as clean as front seats, no rips or tears back here, and it does have the latch child safety system for any child car seats you may have, power sliding rear window with the built-in rear defrost, seats are in great shape, now these fold on two different ways, first way is the backrests and everything goes down to give you a nice flat floor all the way to the back of the cab, why that is nice if you got pets you can put both sides down they got a really nice big flat area delay, also if you wanted to take a nap it's big enough for most normal sized people, or just extra storage in a nice flat floor, the other way that these seats go down is just the backrest goes down with this latch right here, and those seats you get a higher load floor what it also does is puts a confined storage area back here, you also get storage underneath that bin there, and latch tether anchors, power slide rear window with the built-in rear defrost, and the headliner is in really nice shape, weather tech floor mats back here, I always think it's funny when I see the weather techs in the mega cabs, not really funny but just really ironic child safety locks, bottoms and the doors all look good, it seems that every single mega cat I see on the use side comes with weather tech floor mats in it, I don't really know what it is about mega cabs and weather techs, but they seem to go hand in hand on the used front, we'll hop inside check out the miles, the radio and everything that this truck has to offer on the interior, so you can see this one has 13,241 miles you do get a digital speedometer, compass and outside temperature display as well as a range to empty on that seven inch LCD display that LCD display is extremely clean, comes with the heated leather wrap steering wheel, cruise controls on the right, Bluetooth and information center controls on the left, it does come with the six speed 68 RFE automatic transmission with the optional tap shift, and this one has the 8.4 touch screen radio, this is the 4C radio, you can see it does have the factory navigation system, there is highway 41 so you know that is working nicely, AM FM and serious XM radio capabilities, you have your climate controls here for your heated seats, heated steering wheel controls, you also have your backup camera which is working nicely as well, and you have all your different apps in here including projection manager where you can project your cell phone to the screen via Android or Apple CarPlay, I actually did a demo on Android Auto on an 8.4 if you want to check out that video that's in the upper right hand part of the screen to see how that system works, climate controls, more tactile climate and volume and tune controls down here including your dual climate controls, turned-out 4-wheel drive, factory brake controller, this is for your you can program different trailer heights with that rear airbag suspension, so if a truck has this button you know it's got the rear airbag suspension, stability control, excuse me, stability control, tow haul, factory exhaust brake, front and rear parking sensors and more tactile heated steering wheel and seat buttons, 115 volt, 150 watt plug-in, passenger side floor mats, floor mat and seat and glove boxes are a nice shape and once again that headliner is in great condition, map lights, power slide rear window button and a homelink buttons for your garage door security systems and lighting systems, assistant SOS buttons in the mirror, we'll start it up and take a look under the hood, oh yeah I was gonna show you the LED light bar there's a button underneath here there's actually a toggle switch that turns that on there's another one right here and if you look at the floor it puts some really cool floor lighting on as well so you can see that button lights up when I press it there, anyways we'll go check out all the other LED lights that this thing has, starts right up no check engine lights or anything like that, didn't want to show tire and loading information sticker right there as well as the VIN sticker let's go check out those lights and under the hood I would personally like to thank you for checking out the video today and hopefully from this HD video you've been able to verify the quality condition options and cleanliness of this truck all the way around inside LED headlights, LED fog lights at LED light bar all of them are working very nice setup in the front here and under the hood we have the 6.7 liter Cummins diesel engine engine base very clean runs very smooth once again this truck has been fully safe to be inspected by our service shop has a fresh oil and filter change all the fluids have been checked and topped off and this truck is 100% ready to go there is your emissions sticker and I would highly recommend this 2018 Ram 2500 mega cab short box from a quality and condition standpoint and looks and options really nice truck and to see more pictures of this truck or one of other 550 new and used cars, trucks, SUVs, minivans, ringlers, half tons, three quarter tons, one tons, you name it we got to go to that website right there is summitauto.com full pictures and descriptions of every single vehicle from two locations all at summitauto.com and if you'd like to check out more HD videos you can go to youtube.com slash summitauto remember to like subscribe and share on this video and all the videos that you see there click the bell notifications you'll get updates on the videos I do each and every day here at summitauto fact any second you see links to subscribe to my YouTube channel in the upper left link to more Ram 2500 truck videos that I've done in the upper right link to this vehicle on our website in the lower left and any link to one of our latest YouTube videos in the lower right click those check us out and we're super excited to help you with this ultra clean 2018 Ram 2500 mega cab short box big horn sport in bright white clear coat thanks again for checking out the video remember to like subscribe and share on the YouTube channel I really appreciate it thanks again


was priced for $12 but half price day listed for 1200 and accepted a best offer of 750 Hey, Bolo buddies. Thanks for watching. All right in this video We're gonna talk about big money Bolo's items to be on the lookout for items you can hopefully buy low and sell for a big profit profit I'm gonna tell you where they got it what they paid for it and what it sold for in this video I am talking to you about the best January Bolo's I shared this in my Bolo buddies Facebook group and invited everybody to share Their big money Bolo's and in doing so I will feature it in a Bolo video just like this so let's talk about the first one here and Anybody is welcome to share the Facebook group has over a hundred thousand members. So come on over join in It is a reseller group. We talk about everything with a focus on Bolo's So if you're not in it, my link tree is down below It's free to join free to share and get yourself a shout out So this is a Mattel my child doll from 1985 red curly hair green eyes movable arms and legs She said my eBay store name is Providence Lane Emporium I purchased this my child doll at America's thrift for $2.99 and I sold it for full asking price of 39.95 it was a global shipping sale Let's go back to that tush Let's see what that looked like. She's got a belly button. I Lost it. She did a good job of showing lots of pictures. There's the tag And that's what I was looking for my child. There you go. You guys ever seen that one? Hello all found this at CHKD thrift in central, Virginia for $6.99 I listed it at first as buy it now change the listing to a one-day auction for 200 and sold it store name is bulls boutiques There are bulls boutiques. Sorry.  I'm sorry 33 percent I had a sale going on still not bad Nettie's notions is the eBay store and it's a vintage teletubbies Poe. I think Poe is the Character maybe look how cute it is. Oh my goodness. It's a backpack. Yeah, it's a backpack All righty, I found this set of Empty perfume bottles with box at st. Vinnie's I paid three dollars and forty nine cents sold for 45 Minus 20 percent had a sale going on So they're little perfume bottles, but they're empty Harajuku Lovers fragrance empty perfume bottles look how cute they are. I think one's missing as well That is so cute 45 bucks guys The secret garden pop-up book Graham Russ 1995 I want to see this oh Look how cute. Oh my goodness. That is cool I found a bunch of pop-up books at an estate sale last fall I was super excited because I recently heard people collect these and some are worth good money Of course not all are worth a ton So I grabbed some that seemed like a good flip the secret garden when sold in January for 74. She paid three dollars This is oh she said hold on a second. Let's go back here She said I'm new to YouTube, but I'm trying to get some more serious with posting videos this year Here's my link. It is gypsy jewels 190 all right, here we go. I Am newish to reselling I started thrifting back in July and haven't listed much of what I have bought so far However, this item I bought this week after Thanksgiving off Facebook marketplace for 125 Listed it that same day for 350 and took a best offer of 300 on January 2nd buyer was all in for 372 after taxes fees and cost of goods my net was 114 my eBay store is the odd The odds and oh odds and The odds and shop I think I'm saying that right. Oh Here we go. The odds and ends shop all one word They told me vintage set of 1990s Nuqua art 12 days of Christmas ornaments Susan wing it And this is what they look like they're beautiful Check that out pretty pretty The next one says my husband bought a box of Nuts bolts and such for $8 that in a state sale for himself after putting away the purchased items He was about to throw the box away when he realized it was a vintage beer box He brought it to me to check comps and was pleasantly surprised to find decent comps sold in 19 days for a full-asking price of 2987 pretty good for a box that was about to go to the garbage my shop is Randoporium selling all things random. So it's a box How do you ship a box? Do you just ship a box in a box? Do you just put it in a box? Do you bubble wrap it? Do you bubble wrap a box? All right? Here's the next one What the flip did I buy is the eBay store? But it says WTF DI buy I'm here with one for January. I've started keeping an eye out for the in caps at my local Goodwill's I used to pay no attention because it's generally Curated junk, but I found some great scores as of late One that I've been selling are the action figures. They had a dozen of them priced at 4.99 each Some of them were half off I've already sold four so far this month and it's a nice steady stream of pure profit after the first one sold Wow, he man 69.99 on this How fun is that? Let's see. I'm looking for a year. I'm wondering if that if it's vintage or if it's newer. I don't see a year Do you guys see a year? Don't see a year. Huh? Anyway, it looks newer to me, but still 69.99. Wow, that's great All right, the next one Man in the crescent moon with sleeping baby lamp nightlight vintage from the 80s, Japan This one also comes from what the flip did I buy here with a small money Bolo for January I love finding vintage decor, especially from certain countries when I flipped this over and I saw 1984 in Japan I knew I wanted it paid $1.99 at the Goodwill and it was an easy list and an easy ship took 11 days to sell and Got a ton of views It's difficult to figure out exact sell-through rate on this item, but I feel like the quick sale was due to good use of key words 23.99 and it's a little nightlight. How cute is that? All right, this next one says Huge lot of 30 vintage whore VHS tapes Chucky pet cemetery Freddy Jason the fog.  Oh, well, I think yeah vintage VHS Sold this whore VHS lot for 99.95 found all of these at the Goodwill bins I estimated paid $10 for all them doing the $5 media fill a bag thing my bins does Wow $5 for fill a bag This one comes from North Sam 17 eBay store and all one money sold for 99.95 So horror movies VHS some of those Halloween Vintage VHS can go for big money by themselves. So definitely look them up if you see them But lauding them up. It's a great idea to vintage Boeing at Pewter belt buckle aircraft aviation a limited edition 1984 I purchased this limited edition Boeing belt buckle in January 2020 at the last day of a family run a state sale near My home the buckle was near the checkout table un-priced when I inquired about it The lady said she was surprised there had been so little interest in it and that I could have it for two dollars after researching I started my price at 225 and over time reduced it to 199 and eventually sold it for 179 During a 10% off sell glad I held out my eBay store is quality wear and wears Oh, let me show you guys a picture of the back here. There you go very cool North Face puffer coat I've heard some people say that they have problems like with a Vero for North Face if anybody knows Let me know in the comments. Maybe that's just for the new ones with tags. I'm not a hundred percent sure Patagonian North Face I've heard that I don't know if it's true if anybody can verify. Let me know in the comments My daughter gave me her son's North Face coat to sell as he has outgrown it So it was free to me. It was like new so I started my listing at 79 99 I listed it on 17 and it sold overnight for flasking price Maybe it's just new with tags items people that are doing retail arbitrage or maybe The items that they got the Vero on weren't are authentic that could possibly be I don't know but Definitely look up Patagonia and North Face because I've heard, you know rumors or I guess I've seen post. I shouldn't say rumors. I've seen post in the Facebook group about these brands so Look at this. This is absolutely nuts luxury Bond trooper three graces leather 24 karat gold gilded photo scrapbook album you guys Get out of town on this one Get out of town. Are you ready? Look, it's a scrapbook First Courtney, I have learned so much from you and your Bolo videos and love your whatnot. Oh, thank you so much If you guys aren't following me on what not I hope you'll come over I am Bolo buddies over there. I do have a referral link down below where you can get $15 to shop when you join what not She buys from me over there. This is geek nurses treasures on eBay and So I appreciate the shout out. Thank you. She said I found this leather album album In the bottom of a pile of bags of papers and binders at local thrift just saw the corner of the album But knew it was leather. So pulled it out was surprised was a leather three grace Three graces piece to a desk set. I knew something special So I researched was a company from I don't know how to say this you are you g u a y and I'm gonna try because I'll say it wrong now Closed who made special leather desk sets for Dignitaries was priced for $12 but half price day listed for 1200 and accepted a best offer of 750 geek nurses treasures on Etsy eBay posh and McCurry and use list perfectly to cross post. So do I list perfectly is the bestest. I Love it. I've been using it since 2019 I do have a video down below that teaches you how to use list perfectly So you check that out and if you like what you see you can get 15 What am I talking about? You can get 30% off your first month with coupon referral code Bolo buddies and I've got other referral links down below also. So check those out you guys It's me again I purchased this jade bracelet at a local church sale purchased for a dollar an original box appeared to be a Chinese Export jade bracelet sold it for a hundred and ten One dollar into a hundred and ten now this this gown knows how to source vintage Chinese jadeite white and green Inclusions bangle ice cold original box Check it out. That's how I describe my jewelry. It's cold guys. I don't know what it is But it's cold come see me on what not and you'll hear me say that all the time This one is a oh, I always say it wrong Swarovski large gold rose brooch with crystal rose detailed leaves Hi Courtney found this rose brooch at a thrift store for two dollars and ninety five cents sold it on Etsy for 65 and that Is not gonna show me any other pictures there we go right there's your little swan Here is another one from geek nurses treasures. Hi Courtney I picked up this mailbox at a thrift store for 12 usually do not pick up very heavy items was over 20 pounds But could not pass up so listed as local pickup listed for 225 and accepted best offer of 175 buyer Picked up at a local police station. It is a mailbox How how crazy is that would you have picked up the mailbox or would you have walked right past it? Let me know down in the comments Purchase this up at a local thrift store for two dollars and ninety nine cents looked old So look through the first few pages the note had a personal note from the original owner to her parents Which was touching was first edition looked up comps and some sold for about a hundred I listed for 110 and accepted an offer of 95 It is heavenly destiny emma moody pow and there's that and then Wow, look at that. Look at that. That is an old book Pretty cool something I passed by all the time books An inspiration for folks who consider selling books. I found this set of books at an estate sale for 10 I was amazed when I saw the comps I priced mine a little higher than the others as they were in great condition and received my full buy it now asking price of 524.99 I don't have a shop, but my ebay name is easy 70s what 524.99 The poem of the man god five volumes set maria valatorra 1986 to 2001 Hardcover set rare What on earth? Wow, wow Was that a um Oh no, never mind. I thought it was like a library thing. Okay. Here we go. You ready for the next one Scottish terrier ephemeralot red dog saloon scottie scottie dog 1980s scrapbook. How cute is that? Uh store named the dog patch picker got a binder of material filled with Scottish terrier related stuff at an estate sale paid 48 for my haul that day The binder. Oh, I'm sorry in the binder with some magazine articles and clippings pages from an old calendar and a couple articles about an artist known for her animal sketches I ran it on auction for nine dollars and 93 cents final sale price was 52.99 Yes, people collect animal stuff. So anytime you can find animal items There's probably a buyer out there. It could be long tail or it could sell quick This one comes from nooks crannies and irresistibles.  Palin. Nope. Pus. Wow. Blah. Blah. Blah. I can't say that word you guys pa la en Ops is yeah, you figure that one out glass resin water bowl. Look how pretty that is She did a great job with the pictures. Um, I think these types of things are really hard to photograph. There you go She says Nice story here. My son son came home From out of state for a short visit during a very few snowy below zero days in the small town that I live in Nothing to do here when the weather is that bad. There is an antique mall very near my home So I asked him if he wanted to check it out Just to get out of the house since he was leaving the next day. He said sure I'm sure because he knows I love to source. I found this bowl there and felt it was a bolo But I knew he was bored and the price was 20 dollars out of my usual budget So I set it back and left and we left He left the next day I had the mom blues after dropping him off at the airport. So on the way home I thought I would go back to the antique mall and just browse She put winky face since it always makes me feel better I found that same bowl and thought it was worth a chance since comps look good Happy to say it so quickly for 135 and buyer paid shipping The buyer contacted me and said she tried twice to buy this bowl from other sellers and twice it arrived broken I replied not to worry I wrapped mine in small bubble wrap then large bubble wrap then four inch layer of recycled memory foam Then in a box that I lined with a second layer of cardboard On an the interior walls proud to say she posted outstanding feedback a nice ending after all All right, you guys the bowl made it safely Thank you so much for being here. Thank you for watching. Be sure to like comment subscribe and share Come over to the facebook group share your bolo and I'll see on whatnot. Thanks for watching


or could be evening, depending on the time that you might be joining us for today's conversation. Welcome back to the nonprofit show. We are glad that you are here. Today's guest is A.J. Steinberg, and I'm so glad that she's here with us. A.J. is also a CFRE certified fundraising executive and founder of Queen B fundraising. So today's conversation that she's here to share with us is about four steps. I forgot the title, Julia. I'm so sorry. I have a quick finger. Four steps to impactful and profitable events. So really excited to hear what these four steps are from you, A.J. And before we jump into the conversation, we want to remind our viewers and our listeners who we are. So you are seeing and listening to Julia Patrick, CEO of the American Nonprofit Academy, and myself, Jarrett Ransom, non-profit nerd, CEO of the Raven Group. And A.J., I saw your LinkedIn post today mentioning you got to get ready to nerd out. You have to grab your glasses. You got to get ready for this conversation. So I also want to thank our sponsors. They allow us these super nerdy conversations. So thank you very much to Bloomerang American Nonprofit Academy, Fundraising Academy at National University, non-profit thought leader, your part-time controller, staffing boutique, non-profit nerd, as well as non-profit tech talk. Do yourself a favor, do us a favor, do our sponsors a favor, check them out. They are here for you and your mission and to help you do more good. So also, if you haven't heard yet, we have added a platform. Julia, tell us about that. You know, it's really exciting, Jarrett, as we finish up our third year moving into our fourth year broadcasting. You, of course, can find us in all of our broadcasting channels. We also are podcasting all of our episodes, so that's a way to queue us up and take us with you wherever you might be going. But this is a really new and exciting thing. Thanks to our team here with the American Nonprofit Academy. I'm in our executive producer, Kevin Pace. We have a new app. You can simply, if you're watching this versus listening to us, you can take a quick snapshot of this QR code and you will get a daily update from all the things that are going on with each episode of The Nonprofit Show. It's really cool technology. It's really fun and it's a great way to stay connected. And you can also access all the archives that way as well. So really fun.  I have mine right here. You can take a quick picture and you'll be good to go with us. So we invite you to do that. Hey, AJ Steinberg, you're one of my favorites. I've loved getting to know you, to hear your wisdom. Jared and I are on the rubber chicken circuit. We go to a lot of events and you have had some really magical things to share with us. And we first met you when the explosion of COVID happened and all of these events were changing and all of the things that we thought we knew were changing and we learned so much from you.  So welcome back to The Nonprofit Show. Thank you. I'm really thrilled to be here, especially right before ICON, all the excitement building up for that. Yeah, it's gonna be a lot of fun. Well, we know events are at the heart and soul of so many of our nonprofits around this country. And so we really wanted to re-engage with you and find out kind of what you're thinking and what you've observed and what's working. And one of the first things that I love, and Jared and I talk about this a lot in many ways, not just for fundraising events, but you say conduct a strategic event audit. What does that look like? Well, to a lot of organizations, it looks scary, which is exactly why they don't do it.  And if you are wondering why you're having trouble selling tickets, you're having trouble selling sponsorships, the first thing you need to do is a strategic event audit to see the high fives, the hey, doing it well, to see what didn't hit the marks of what your goals were when you all showed up goals before starting. And also it gives the people that are doing the audit with you, meaning your board members, your committee members, guests. It lets them tell you somewhat anonymously why your event didn't resonate with them. And that's really important because we learned just as much from our mistakes were smart as we do by our successes. DJ, I so appreciate this. I went to an event, it wasn't a fundraising event, but it was an award, like an honoree award type of an event. And I thought to myself, I cannot wait till this survey comes out because boy, howdy, do I have some feedback for them? And I never received a survey, right? And so hearing this from you saying, well, a lot of organizations don't wanna do it because it's scary, they don't wanna hear what comes of it. But can you talk to us really about why it's so important even more so to do that? Well, I think that I was talking with Julia just briefly. We were talking about changes in events and the strategic audit will show you things that should be done with your event, but it also shows you a shifting demographic that's coming down the pike that we need to pay attention to. One of the things these audits will show is what if your event resonated with different demographics, meaning the younger demographic, the ones who will have the money in their hands generationally and lay with their peers. That's a whole other conversation. But yeah, if your event is a gala and you've always, and first of all, let's just, I've always done it this way is the death knell to anything. If you say, I've always done it this way, then you're doing it wrong because we aren't the same people as we were. We're not the same demographic, we're not in the same world as we were 20 years ago. So if your 20 year old gala is flagging, maybe it's because the people who are sitting on your committee are 80 and they're not coming anymore because they're afraid of COVID or they're just too old or they're passing away. The next generation doesn't want a black tide gala. So your strategic event audit should include what kind of an event would resonate with you more? What would you like to see in the future? And when you say an awards event, say it's not a fundraising event, it's an awards event, any live event is a stewardship opportunity. That is the main reason it is not, we can fundraise and just go out and have one-on-one with donors, make a ton of money, but building community and affinity is all done in these live events. Huge reason that we do it. So if you're missing out on that, so your strategic, now I have a sample, so Julia, I don't know if you want me to, just like my email. I would love that. In fact, yeah, I would love for you to send me whatever you've got. I'm writing it down. Okay, strategic event audit. And then this is for a gala. Yeah, and then we'll also, at the end when we're done, we'll also mention your direct email so people can contact you. And you can also go through your website, but I love, love, love this concept. And before we have so much to talk to you about, but before we move on, tell me about how many people you recommend that we send this out to so that we can get the appropriate sample set. Right. It depends on how many people attend your event, your reach, and how many people are in your close circle. Absolutely, you're bored. And I think we're gonna talk about that in a second. Because believe it or not, your board is supposed to be intrinsically involved in the planning of this. So your board for sure, your committee, and you should be having this Rockstar event committee, which is a whole different conversation. So yeah, so we're gonna have the board, the committee, your biggest donors who attend the event. Super important. Now, if there are people who are younger, who you'd like to bring into the fold to get that next generation built into the stewardship cycle, I would suggest sending out a separate survey asking about what kind of events they'd like to participate with. And there's twofold. One is, you know, they didn't come to the gala. It's not their event. Their mothers and fathers have been on this committee. They're now 80, 85 years old. They've been on it for 20 years. You are never going to integrate easily the 30 and 40-year-olds, even the 50-year-olds into the 80-year-olds. So it's going to be a class warfare. There's gonna be a generational warfare and it won't be pretty and the younger people will just leave your entire fold of your organization. You wanna ask what they'd like to see and then have them start their own committee and build their own event, which you will build over the years into a larger, higher net worth donor event as their net worth expands. I love, love, love this advice. I think it is so critical and it's far more, it goes beyond just this event. I mean, it speaks to the whole ecosystem of stewardship and who you're working with. So I love, love, love this and we do need to have a more in-depth conversation about this because we talk about this issue a lot. I know I do and it's a really important thing. Julia, have you found that that conversation has been started and then just dropped maybe a thousand times? You know, it's really interesting. I get, I speak a lot publicly around the country and this is probably the number one thing that I'm brought in to talk about is the changing generation impact on fundraising and the demographic shift into stewardship and engagement. And I'm doing that a lot now for organizations, national and global organizations in respect to boards because the aging of our boards and how they can't pull up, they're not understanding why and how to pull up younger board members. And so yeah, I've been doing this. Now I was really starting to pick up before the pandemic and then like so many things, aspects changed, but now that we're doing more IRL work, holy moly, this is something that I'm getting asked about all the time. And it's really to me, I think one of the pivotal pieces to the overall health and wealth of the nonprofit sector. So yeah. And so we do need to come back to that, AJ. We really do. Hey, for those of you wondering what happened to Jared Ransom, the nonprofit nerd, I think we lost her. She told us when she came in, she was having some broadband issues. So we might have like really lost her and to that. But let's move on to standardized event protocols. You know, we haven't had a lot of standardized issues because we've been in a flurry of change for three years, four years. What do you mean by this? When we're trying to really optimize our events? That's a really good question. It seems like many, many organizations are reinventing the wheel every time they start out with their event. They know they're gonna do it the same old way, which is the first black mark against them. And then they are just starting the same conversations every year. There's like, well, let's talk about the silent option. Let's talk about the live option. If you have a standardized protocol notebook that has each, I think of it as there's 12 different tasks for event planning, including graphics and invitations, yes, management, you have marketing and social media, you have the stage program, you have day of, you have volunteer, if you have a separate section that outlines the steps you need to take to achieve that every time, you're gonna save time. And this is gonna lead into what we're gonna talk about next, but it's not fair to drop somebody into a committee or even a staff member into a slot where they're supposed to be suddenly an event planner without giving them tools and training to succeed with it. And that's where protocols come in because just like if I wanna change my filter on my refrigerator's ice maker, I go to YouTube and I click, there's no YouTube for how to get your volunteers engaged and how to do volunteer management on the date. I'm working on it, but it's not all there. So protocols should be, you should know that there's standardized ways to do things so you're not spending your wheels and frustrating your committee, frustrating your board. And it's up to you as you're going through your planning process to take notes and keep those notes for next year in a really organized way. You know, I love that. And I think it kind of goes into this next piece of it because the implementation and the training part, you can see a lot of people that have such a negative experience, even just on the volunteer and committee side, I think that then you're taking people who could really be champions of your organization and you're just spitting them out, right? And so talking about the implementation and training part, to me, that's something we're not spending enough time on. Oh, amen to that.  Have you ever like, do you think of that grumpy cat picture? I walk into these boards when they say, okay, we're having a gala and here's who we hired to do it. And they've got their arms crossed. They've got that grumpy face. And I know exactly why they feel that way. And the grumpy board syndrome stems from, they've had a bad experience in the past working with you on your gala. They're burned out because you keep asking them to ask people for things. They get burned out because they're not giving input. They have no skin in the game. You're just telling them what to do. So implementation and training. And this is also part of that strategic plan. Everything we're talking, these four pieces here that we're talking about, not one stands alone, they're all together. Asking your board afterwards to talk to you, have a meeting or a session about their feelings about an event. Let them complain. It's super important to let them be heard. Take notes.  And that's where you build confidence. That's where confidence in that word, I talk about it all the time. Resources, boards and committees are your biggest resources and you need to get them confidence. They will be proud of the event and not embarrassed that their friends are coming. Yeah. Right? So then we lose grumpy cat and we get the little happy cats and everything. So that's just like your board and your committee. Now that it's very dangerous because when you're putting on a gala and have your event committee with your biggest donors and people that you're putting through the stewardship cycle when they have a negative experience because disorganized committee meetings, you're late, you don't communicate well with them. They're not reflected, their opinions weren't reflected. They'll leave. They will not be a part of your organization. Yeah. I agree with you and I see it all the time. I mean, I think that we oftentimes we see these organizations put so much energy up to that point and then the minute it starts and it stops, they're like, okay, our work is done here. Big mistake. The work is just starting. It's the beginning of the cycle, not the end. Yeah. And you know, but I agree with you. I think that we lose so much with these events far more than we gain and we just do not understand it. And so that's why this conversation to me is just so riveting because it's true. And one more thing is that these poor staff members who are handed a gala, they're very good at the mission. They're even good at one-on-one stewardship. They are not professional event planners. And this will tie into the next one. It's so unfair to expect them to put on the level gala.  Like, oh, we want to be just like the XYZ organization. They're the biggest, nicest. They made $2 million at their gala. We're going to do it like them. And first of all, that's not you. You need to work within the comfort level of what you have and your assets, what you build. But it's not fair to expect novices to just muddle through something that a professional like me has done 20 years. That's not fair. So that's the training portion. Teach them, give them the tools. And I think I love what you said because I agree with you. I'm amazed at the number of people that say to me, Julia, give us advice on how we can be like event XYZ because they're making the $2 million in one night. And my question is always like, it's not, do you really think it's one night? No, this has been a journey for years, not. Just one year, not. Just one committee, but they know, they show up with these sponsorships and these gifts planned and stewarded. It is not just a three-hour event. It's nothing. If you knew what went into, so when you even talk about the paddle rays, there's not a paddle rays that I do. And I've gone, you've seen this too, where you go to it in the paddle rays, $25,000 and then there's crickets because nobody's raising and it kills the buzz. It kills the entire thing. I have never gone into a paddle rays without having my top two levels guaranteed that there will be a donation. And those donations could be something you already knew could be coming later on. It's completely legitimate to say, instead of sending us an anonymous check in two months, would you raise your paddle? Would you do a matching gift? That strategy is a professional nose. And even like sponsorships, I just had an inaugural gala for a small non-profit Orange County. I'm in the middle of doing it. This is where bringing a professional in. So they brought me in to do the event, but part of that is the sponsorships. I put together the sponsorship packages. They've never done this before and they've never had large donations. And I said, let's start at $25,000 as our top sponsorship. And yesterday we sold the top sponsorship. Why? It wasn't just because they did it themselves and said, okay, here's $25,000 and put it on Facebook or put it on Blankton. It's because we identified the prospects who have affinity with the board members. You know what I'm saying? These are strategies professionals bring into the game. Well, I love this and I'm really intrigued. And I know that you and I have talked about this on the off camera and we've talked about this on the non-profit show. I'm really intrigued with your level of engagement on the sponsorship side. And it seems to me that a lot of times we think, oh, it's just making the ballroom pretty, you know, when we look at event production. But really you wanna find that professional that can navigate the sponsorship issue. So let's talk about that because it seems to me, AJ, we don't have many CFREs that are involved in event production. And so talk to us about that a little bit. There aren't, and that's a sad thing is that to be a fundraising professional and an event producer is kind of like being a unicorn, but it's important for the health and wellbeing of your event to understand that it's not about looking pretty and it's not about timelines. It's about knowing the engagement. Everything you do for your event is engagement. Now what I wanna say is one of the things for engagement is my board members know that they are not to stand at the bar during the cocktail portion and talk to their golf buddies. They have a job and their job is they are the Goodwill Ambassadors for your organization as is your staff. I have them right at registration. They've been assigned important sponsors and potential donors and donors to meet, greet, and take and introduce to others. They know that. And that is the beginning of community building and affinity. Here's the problem. A lot of these staff members don't wanna spend the money for a day of coordinator, even if you've done everything right and building up to the event. Your staff, your development director, your executive director should not hold a clipboard during the event. Thank you. They... Thank you. That makes me crazy when I see that. And it's sort of, this is your opportunity to, you can be online. And this is why I don't do online mobile bidding during my events either, is you can mobile bid and be online 364 days a year. This is your one day a year to bring them into the real world. Why would you put them back onto their phone which they'll never get off of? We don't do that. You can email me and yell at me all you want about it. I agree. I do the pro, I use the platforms. I love the platforms for my cash sharing, for my registration. I do not do any mobile bidding. But your staff is there to make an impression and to make a relationship with every single guest you can touch there. If you've spent sometimes $100,000 or more for these galas, that's how much it is in Los Angeles. $100,000 plus to put on a gala. If you would spend $100,000 and spend nine months putting up all of this together, if you did it all right, you're still going to drop the ball. If you don't have a professional standing there, making sure the stage program, the AV works, that the videos are gonna play on time, that the food issues that always arrive have get handled. Your guests should feel like they are having concierge white glove experience. And it's all about relationship building for your staff.   But one other thing, and I just have to say this, if you don't have a post event protocol of how to follow up and stay in touch, you've lost the game already. Great, thank you for saying that, absolutely. You know, again, the event to me starts, not the event, but I always say this, you know, it's not the culmination of a year's worth of work, it's the start.  It's not the end. And so, when you burn your staff out by sitting behind the tables, you know, checking things off, they've got to be on the other side of the table, meeting people, talking to people, making introductions, I agree. And I don't know why that's such a hard thing, AJ, to understand for a lot of organizations. It's fascinating to me that we've had you on before and you've spoken about this, but it's still such a hard concept for people. And I've got to ask you, we don't have a lot of time left, but is it because our leadership, they're not going to successful events or they don't know where to learn? Like, why is this such a, which seems to me a basic concept, some of these things. Why are these not being done? I think they just don't know. They haven't been taught. And I also think there's a fear of spending too much money. Once again, galas are not the end-all result. I don't, lots of times people say, I want to do a gala and I steer them away from it. It's not the right event.  So they don't think that they should invest in a professional to come and get a volunteer. So they just need to be trained and it's culturally always been that way, right? How, you know, that's always, and the board doesn't see it, right? They're like, oh, I don't want to spend the money on that, so, oh well. We can fix it, we can fix it, we can fix it.  And for those that want to know what that looks like and how to get that, go to queenbfundraising.com and you can reach out directly to AJ Steinberg CFRE through her portal. Her website's great. It has a lot of information. I think you communicate in a beautiful way that is very precise and not daunting, but it's strict. It's like, hey, you know, here's the way you go about this and I really appreciate that. So again, check out queenbfundraising.com. You can communicate directly with AJ Steinberg CFRE, the founder of Queen B Fundraising. We've had AJ on a couple of times over the years and it's always been such a cool thing to learn from her and to see how she approaches things. I've got to ask this quick question before we log off today. Do you ever do work outside of Southern California or is most of your work done in Southern California? No, I go anywhere. I go anywhere, everywhere. And I'm actually giving some free webinars over the next year, just to kind of get people back on track. So check it out. My website's just being updated. So if you can't find the opt-in form, try again next week. Okay, yeah. I got that, like everybody else, I'm in that limbo. But yeah, no, I love any place I can go and I do it virtually as well, which can reach a bigger group of people as well. And we need the help, AJ. I mean, as you know, I mean, our sector, we need as much help as we can get. Again, queenbeefundraising.com, check her out. And I think you'll find that it gives you a lot of ideas and maybe, dare I say, a new approach to working with your donors and stewardship and why you work so hard to only be disappointed at times. I think there are a lot of things that AJ provides you with a very clear and concise path to kind of help you navigate that. You know, our sponsors help us navigate things as well every day and we wanna make sure that we give a shout out to Blumerang American Nonprofit Academy, Fundraising Academy at National University, Nonprofit Thought Leader, Your Part-Time Controller, Nonprofit Tech Talk, Nonprofit Nerd, and Staffing Boutique. These are the folks that are with us day in and day out as we are now broadcasting into our fourth year, which is just amazing to me. And well on our way to our 800th episode. Hey everybody, don't forget to check out our handy dandy app. Check us out on your phone, wherever you like to get your app downloads and take us with you because I think with all of this information and now we're re-engaging AJ so to speak, there's a lot to be learning and thinking about in the nonprofit sector. AJ Steinberg, it's always a pleasure my friend. No, I loved it. Thanks so much for having me, Julia. It's been a lot of fun. Hey everybody, as we like to remind everyone at the end of every episode of the nonprofit show, we encourage you to stay well, so you can do well. We'll see you back here tomorrow.


describing something in English. Today we're going to see how people describe everyday objects in English. I've asked Leslie to talk about something we just received in the mail. Listen to what she says and we'll talk about the description process later. Here are some expressions we will use in the video. Listen and see if you can hear them. There's, you can, with it, adjectives, be good for, any, which way. Ready for the video? Take it away, Leslie and Katelyn. Leslie, what do you got there? Whoa, so much bubbles. So much bubbles. Okay, I'm excited to try this out. It's a memory foam bendable travel pillow, which, okay, so it's pretty soft. It has a little hook here. Well, that doesn't look like a pillow. It looks like a snail. Okay, so there's a little hook right here where you can roll up your pillow so it can be in a small size, which is good for traveling. Instead of, you know, normal pillow, that doesn't have that. Okay, so here's the travel pillow. Let's see. It's pretty soft and squishy, which is really nice for traveling. And you can see that it can bend like this. If you'd rather have it more thick or thin or even long like this, you can do it whichever way you want. And yeah, it's pretty comfy. Does it hook in the front so you could like connect it in the front? It can, if you want to, hook it. That way it doesn't go anywhere or you can tighten it so that it's stable around your neck or you can have it loose. Any which way you want when you travel. Can you like lean against like a vertical wall with it? Yeah, you can do anything with this pillow because of its form, you know, like it can go any way you want. And you could even use it for like lumbar or something if you wanted to really. Yeah, you can cut it around your waist if you'd rather have that. If you have back problems or really anywhere. So yeah. Conversation strategies for descriptions. There's. You can with it. Adjectives. Be good for. Verb ing. Any which way. When describing objects there are several things you can say. Use there is or there are to talk about parts of the object. Also, there's or there are. For example, there's a hook on the side. There are two knobs on the drawers. You can verb. For example, you can bend it. That's when you're talking about something you do to the object. You can write with it. That's something that you do with the object. Adjectives are very useful in descriptions. You can often recognize adjectives by their endings. For example, you can bend it. It is bendable. Other words with this ending. Changeable. Fixable. Portable. Profitable. Another example. You can squish it. Squish means something like squeeze. It is squishy. You see the y ending here. Other words with this ending are creamy, glossy, fishy, comfy, and bubbly. For more information, see our video about adjective and word endings. Be good for or be good for verb ing. To describe what an object can be used for, you can say it is good for school, reference, travel, or traveling. They are good for sports. To describe what the object can do, you can say it is good for verb ing. For example, it is good for cooking. They are good for fixing things. Other expressions. Any way or any which way. Also, you can say in any way or any way you can or any way you want. That means however you want. It's up to you. For example, the object is versatile. You can use it in many ways. You can use it any way you want. Don't get this one mixed up with any way, one word, which means nonetheless in contrast to what is expected. The dive was difficult, but he did it any way. Bonus expression. Have got something. This expression just means have with a little extra emphasis. For example, I've got a secret. What have you got there? That means what do you have? Don't get this mixed up with have got to, which means have to or must. For example, I've got to go. Watch the video again to review the expressions. Here are some other words and expressions from the video. Pillow. The man here is holding a comfortable pillow, something you rest on. Memory foam. That's a kind of material that regains its form after you've slept on it, for example. Snail. The animal at the bottom of the page is a snail. Usually lives on land and it carries a shell on its back. Lumbar means the lower back region. The businessman on the right is holding his lumbar region. He's got some lumbar pain. Tighten means to make something tight or more secure. Try it out. That means experiment with it. Take it away. Means go for it. Go ahead and do it. Hope you enjoyed that. If you'd like to get the memory foam pillow, please click on the link below. And if you have things you would like to learn more about, please let us know. Thanks for watching. Remember to click on the thumbs up icon in the comment section below. And don't forget to subscribe to our channel to learn even more.


The first school to win the Quality Scorecard Offensive Practice is San Jose State School of Library and Information Science. The scorecard was initially used as part of the program review during the re-accordination process. Annual reassessments are completed and used, results to inform strategic planning. With broad participation by the faculty, the scorecard results prompt specific program improvements, including new professional development activities for faculty, and improved student support. Scorecard results are published on San Jose's website to be transparent regarding results and evidence. Debbie is here with us today and congratulations!