Okay, cool, man. So from here, what we'll do today is we'll install the pixel, which is time, the pixel is time consuming because you got multiple pages, but really we'll just focus on the first few pages and then you'll know how to do it after that. So once I show you how to put it on two pages, we'll, you'll know how to do it after that. So we'll do the pixel and then we'll take the links and we'll set up custom audiences and we'll set up a custom conversion and I'll explain what everything is as well. So from here, click on overview. So now we clicked on the events manager. Now we're in the events manager and now we're on overview. So click there and then you'll click on, if you scroll, get rid of that, minimize that top part, that top part, important changes. Yeah, get rid of that. So right there, you see add events, the dropdown. I'm in the middle, click on that. This is how you get to your pixel. So from a new website and then you'll click on install code manually and then you'll click on copy code. And that's it.  So you're good there. So hit continue and then you're good. So just X out. Okay, perfect. Okay, so now what you'll do is you'll, you have it copied. So now let's just, let's go to Cartier and let's open up, let's open up a page. So first page we're gonna do and then you'll wanna start putting everything in categories as well on your pages. So hit that dropdown, all categories because right here you have all these shared and then you have client funnels. You have the five step blueprint. So whatever pages you're gonna be working on or if those are the pages there, then whatever but you'll wanna start putting everything in categories. So click on clients funnel. What's in that folder or category? So you got clients folder. So you got that one in clients funnel. Were you just testing that one or is that an actual? Yeah, I believe so. No, I was just testing. Yeah, so just delete it then, delete it. And then, or you can leave it, it's up to you. I don't wanna throw you off if you plan on working on that specific page. That's okay. Okay, so then go to, so go back client funnels and just go back to, so you only really have one category then the five step blueprint and that's the category that I had everything in. Is that, are those the pages you'll be working on? Yeah, yeah. Okay, cool. So then just go to that one then. Yeah, go to that category. And so, and that's why categories are super important because as you start to build out different pages and work on different projects, by default when you click on my pages to the left, it shows you every freaking page, like in all your funnels and it can get confusing. It could take you forever to find that one page that you were looking for, you know what I mean? So if you put everything in categories, it just makes it faster to find that page. Right, okay. So, okay, so in this case, are we working with, yeah, so just, so all you're gonna do is just change out these templates and put your own little two cents to it. So we'll just go off of all of them really, just let's start with the opt-in. We'll do the opt-in and we'll do the thank you page. So we'll add the pixel on those two pages. And then after that, you'll know how to do it. So click on the three dots and then go into edit. And then also see, so for right here, what you'll wanna do is you'll wanna manage my categories. Yeah, you'll wanna rename it, take away the D, take away the TFSBB, like rename the damn thing, like whatever you plan on naming it, then that could be where you do it. So real estate opt-in, perfect, or whatever, you know? Yeah, just for now. You say in the category, can I? Yeah, so hit manage my categories. Yeah, see, so now you'll start putting everything, all these pages in this new category. And what you can do is you can just delete, hit the X on the five, so you wanna add it first, go to edit, add it. Okay. And then just, so then scroll down and let's just get rid of the five-step one. So get rid of that five-step fun or category. You're not getting rid of the funnels or the pages, you're just getting rid of the category. Okay, I was wondering. Yeah, so it's just the category. So now you'll start dumping everything in that real estate book. Okay. Cool. Okay, so hit done and then it'll bring you back to the dropdown where you can choose that category. So now these other ones are gonna be in no category, but now as you come into each future page, you'll go ahead and just make sure you match it in that category, put it in that one. Okay. Cool, so edit, you're good. Okay, perfect. So we changed the page name, we changed the category and now we're coming into the page. When I come into a page for the very first time, there's two things that I'll do right away. The very first two things, before I even edit, before I care about anything, before I change the image, any of that stuff. The first two things is I'll click on settings to the left. In fact, both things that I do are in settings. So two things I do, both of them are in settings. So number one, we're gonna change the SEO parameter. And what that is is the title in the tab. So as you open up the tab on any website, you see a title. So those three tabs you have open, post attendee zoom, events manager, cartra, there's a title. So in all your pages, on all your pages, you're gonna have a title as well. So you'll wanna name it.  That was what mine was named, free ebook for realtors. You could put free ebook for real estate professionals. And what you wanna do though, also is keep in mind is you don't want that, it says 50 characters. Like you could for sure go 50. But if you look up at the top, your three tabs that are open, there's not much space. Like post attendee zoom, you can maybe add one more word after the word zoom, and it might fit. Events manager, you could probably put one more word or maybe two more words, but that right there, it'll all be there, it'll all be there, but it's gonna be short, right? You won't see the full thing. And that's why with the cartra tab, all you see there is cartra, right? So what you want here in the page title is something short and sweet. You know, something short and sweet. I would put maybe ebook, ebook for real estate professionals. Actually, that's kind of the same free, but it's kind of the same length. But maybe, but I mean, you could play around with it. You'll apply it, open it up, take a look at it. Like you'll see what I'm saying. And then change the page author. And here's another quick tip. This right here, all of this right here, this SEO parameters, it's really just the page title that I'm always changing. And the reason for it is the obvious.  You know what I mean? So I always wanna make sure that says something good. And I wanna make sure it says something short and sweet. And I always also make it some type of call to action depending on the page. You'll do it on the thank you page. We'll change the page title on the thank you page. And I'll put something like schedule your call now, right? Because that's what I'm trying to get them to do. And that's what I want them to see in the page title. Depending on what page it is. So, but it's the page title. What I'm really saying, my point is, is that the page title, free ebook, real estate pros, the page title is what I'll change on every page. But all this other stuff that you're doing right now, page meta description, page meta keywords, page author. And then you'll scroll down, scroll down. And then you'll click on, you could change that title right through the five step blueprint. You could change that to the name of your ebook. And then the image selected. All of this right here, it's only just, and again, I'm recording this. So don't worry about taking notes, but just keep this in mind. It's only necessary for a landing page.  Now the page title for every page, but all this other stuff, only for the landing page. Because that information and the image selected, so go ahead and hit image selected, you're gonna wanna choose an image. All of that is important only for a landing page because that's the information that shows when someone shares the link on social media. If I take this homepage, if I take this opt-in page and share it on Facebook, or I share it on LinkedIn, or I post it on Twitter, hey guys, this is for a free book for real estate agents, click here to download your free copy. And I post it on freaking LinkedIn, that information shows. And that's a good thing, the image, the description, the freaking title of the damn book, like not just the page title, the page title shows in the tab. The very first one that we changed at the top, that shows in the tab, but all this other information shows in the description of that post. And it makes it look super legit. You know what I mean? So I'll only do this for a landing page. Okay. If I really plan on sharing that landing page on social media, now, we're gonna be running Facebook ads to it.   You know what I mean? And when you do, that information shows. Okay.  You're not gonna be sharing on Facebook, or a freaking thank you page. You know what I mean? So it's only this part that all this information is necessary. So right here is where you'll choose the image and all that. So you can change that part later. Find the image. Okay. And I'll show you, and we'll take a look at it too. We'll take a look at it. We'll take a look at it and what it looks like on social media so you can really see what I'm saying. But just hit confirm. And anytime you're changing anything over here, man, anytime you're always gonna click that apply button, the green button.  Cause it's either a save, it's either an edit, which you have to click it to save it, or it's an apply. We have to save it. So no, to the bottom left, bottom left. So anytime you're in the left-hand side over here and you see a green button, always scroll to the bottom, you have to apply it, or else it won't save. So that's the first thing I change. Is really just the page title and you'll only spend time on all this other stuff on a landing page. So now click on settings again to the left. The first thing is the page title. The second thing is the pixel. So the tracking code. So we'll click on that and then scroll to the very, very bottom. And you'll probably see my old pixel. Yeah, so just delete that one. And then you're gonna add yours. Make sure you delete all of it. Yeah, every character.  And then just paste in yours. So from this point on, did you put a space? Was there a space there? I could have swore you hit the space. Do that again. No, you're good. You should be good, you should be good. Yeah, so just click apply. So from this point on, you really don't have to go back into the Facebook ads manager, the events manager and grab the pixel if you don't want to, just grab it from there. Oh, nice. Yeah, just grab it from there. But make sure you grab all of it. Make sure you're copying everything. That's very important.  So you can always grab it from here and put it on the next page. Perfect. So just go off of this.  So you click to apply, so we're good. So those are the two things, the page title and the pixel. So now we go to the very, very top and we'll do all the editing later, but of the page. Now actions, hit actions at the top and there's always that three-click exit. So you already clicked apply over there, so you're good.  So that's the first click, save progress, x out of that. And then publish live. And then as I publish live, so we're exiting the page, as I publish live, I'll always change out the link. This is the time to get the page link. This is the time to change it. So we changed it there and here's the deal. I wouldn't put opt-in. Like that's not, I mean, I don't want the general public to see opt-in. You know what I mean? So what I tend to do here a lot of the times is I'll name it, so it'll be the reazone.com forward slash. And a lot of the times what I'll do is I'll name it there what I named the page title. So sometimes, depending on how long it is or whatever, but again, that page title should not be no longer than what you already have because that real estate professionals, that's pretty damn long. Like future, you want it to be shorter than that. But that same title could be that as well. I do that a lot. So whatever I name the page title, I'll also put right there. Yeah. Okay. So the reazone.com forward slash free ebook, you know, that could be good. Okay. And here's another little side note tip too.  Versus you saying, David, go to the reazone.com forward slash free ebook. You know what I mean?  Free ebook.  So I think that should be, that should be, or maybe even go free book, free book. You know, do free book. Yeah, just do free book. Rezone, reazone.com forward slash free book. Bam, you're good. So here's the deal. There's a three-click exit. We hit actions, we save progress. That was number one. We hit actions, we publish live. This is number two. And as I do this, I change out the link. I copy that link. So here's what we're doing. We're copying the link, copy that link, open it up in a new tab. And the reason why you wanna do this is so Facebook can read it for the first time. We just put that pixel on the page, let them read the damn thing for the first time. So we open it up, and then we hit that Facebook pixel helper to the right, and just make sure that that's your pixel. So you'll see your pixel right there. Perfect, so you're good. So now let's go back to Cartra. And now we're good there. We just changed out the link. We're gonna close. And then our third click is actions, and then return a dashboard. That's it. So you'll wanna do that for all your pages. Change the page title, add the pixel. And see, so here's the deal. Here's the deal. Now actually we gotta go back in. We gotta go back in. We gotta grab the pixel. Unless you wanna just grab it from the events manager since your tabs up there at the top. But what we just did right now is we saved progress, we published live, we copied that link, and we put it in the freaking new tab. What we should have done is went back to the tracking code, copy the pixel again, and then return a dashboard. You know what I mean? Okay, well let's do it. My bad, I should have told you that. All right, okay. So either one, either go back into the page or go to the events manager right at the top. I go back in. Actually, no, you wouldn't be, it's not there, you'd have to go in. Go to the events manager, it's easier. Go back to your tabs up there. So just grab the pixel from here. So add events, and then just hit the green button. So from a new website, install code, copy right there. That's easier, yeah, copy that. And then let's go to the next page. So cartra, and then let's just, you can exit that, yeah, you're fine. You were good, we're good there. So hit the cartra, and then just go to the thank you page, and now we're gonna add the pixel on that page. And then what I always do as well is whatever funnel this is, in your case, it's real estate book, right? That's your real estate book. What I do, no, you don't have to create another category. Everything goes in that one category, real estate. But here's what I'm saying. Is that, yeah, so hit the dropdown, real estate. So all you gotta do is put in the category. But the page name, whatever funnel that is, you always wanna name the pages the same. So you named the first one, real estate, what was it, real estate opt-in? Yeah, man. Okay, so that's what you're going with. Real estate thank you page. Okay. Real estate step one, real estate step two, right? So just use that same name. It makes it easier to find these pages in the future. Okay. Okay, so that's real estate thank you page, perfect. So edit. So as we go in, and yeah, as we go in, first two things, settings, page title, and now we don't have to worry about the description or the author name or any of that stuff or the image of any of that. Cause this is the thank you page. So no one's sharing this page on social media. You know what I mean? But the title, the SEO parameter, that's important. The page title, now on mine, I transferred the page over to you. So by default, you're gonna see mine. So SEO parameters, hit that. And so right there, that's what I would put. So that's what I do put. Schedule your free strategy call now. You know, so see and you can see your other tab at the top, free ebook dash real estate pros. So that's as much real estate as you have, right? That's as much space as you have right there. You don't wanna go any longer than that. And I think even schedule free strategy call now, I think that might be too long as well. So maybe just free, yeah, schedule free call now, perfect. And then very, very bottom, apply. Yeah, always apply. And then hit settings again, go to tracking and just paste in that pixel, perfect. So these are the two pages that we'll work with right now. You know what, there's one more page. There's one more page. So go ahead and paste that in, hit apply. Okay, good. So now here's what you're gonna do. Hit actions, let's say progress. And then we'll publish live. We'll change out that link. We'll copy the link. We'll open it up in a new tab and then we'll come back here and copy that pixel again because we need that for one more page. We'll do it on one more page. And that's the call confirm page. So get the page link, there's your, and see, so here's the deal. What did you just name the page title? Schedule your call now? Was that the page title? Yes, yes, great free call now, really. Yeah, name it the same right there. Oh, that's what I would do. So hit the pencil to the right. And so just no more dashes, just all one word. Schedule free call now, perfect. So that becomes your link. So copy that, open it up in a new tab. Let Facebook read it for the first time and then close this out. So go ahead and open that up. Make sure that that's your pixel. Okay, yeah, close that. And then just, yeah, go back, make sure you hit the pixel helper.  Just always check the pixel. Always check the pixels. Click and check, always check your pixel. Yeah, make sure that's the right one. Perfect, so you're good. Okay, so go back to cartra. And then just copy the pixel. Copy the pixel and then we'll return a dashboard. Perfect. So then just return to dashboard. Perfect, we're good. Okay, cool. So now we'll do one more page and that's the call confirm page. So let's scroll down and let, in fact, you know what? I don't think you have a call confirm page. I don't think I sent that over with this. Scroll down. There's no call confirm page, right? No. Okay, so, okay, so you have to thank you for scheduling. Yeah, that one's good. You can use that one. Okay. So after they schedule on your calendar, they go to that page. Yeah, perfect. So let's use that one. Yeah, let's hit the three dots, go into edit. Perfect. So we'll make this our call confirm page. So thank you for scheduling. That's perfect. You don't have to put it in a category. This is because, or you can, but it's up to you. The calendar, it's used for everything, for everything, for everything, right?  I don't care who it is. If it's a homeboy trying to hit me up, hey bro, go to my calendar, schedule a call. You know, so it wouldn't necessarily be in your real estate category is what I'm saying. You know what I mean? Just leave it in no category, no category in particular. But thanks for scheduling, perfect. So hit the edit and we're good. So now we're gonna come in here, hit the settings to the left, make sure the title is cool, and then just hit the settings again, go to tracking code and just add that pixel. Okay. Okay, thank you for scheduling. That's perfect, perfect. Thank you. Yeah, thanks for scheduling, perfect. And then click apply, and then paste in that code, perfect. Okay, cool, man. There it is there, perfect, apply. Okay, cool. So now say progress, publish live, change out that link if you haven't already. And then let's just open it up. Yeah, I would just, yeah, change it. Put thanks for scheduling. Yeah, thanks for scheduling. Perfect, cool, man. Yeah, so just copy that, copy that, open it up. You gotta always open it up in a new tab. Cool, okay, so perfect, man. So that becomes your thank you for scheduling page. There's that, perfect, okay, cool. And those are the three pages we're gonna work on today. So go back to Cartier, let's return a dashboard. Actually, let's copy that. Actually, yeah, we don't need the pixel anymore. So just hit the actions and return a dashboard. Those are the three pages we'll work on. So now that we have our pixel on these three pages, we're gonna now take these three pages, we're gonna go to the ads manager, events manager, and we're gonna create three custom audiences and we're gonna create a custom conversion. So now let's click on the dots to the left and we're gonna go to audiences. So you got your dots to the very, very left. Oh, okay. Yeah, and then the business tools and then go to audiences, audiences. Oh, nice. Okay, perfect. So these three audiences are super important, super, super important. And as you grow and as you start running more ads and getting more traffic to different parts of your funnel, it's really these three pages, man. Like this is the blueprint. Like it's really, you can build any business around these three pages, an opt-in page, a thank you page, thank you for opting in, and then a thank you for scheduling page. Like those are the only three pages anyone really needs. And then again, as you grow, you'll start to get more fancier with your funnel, which all that means is you're adding more pages to the funnel. That's all that means. And that's where you'll put your pixel and create other audiences around other specific pages. But the blueprint is really those three pages. So this one right here, squeeze page visitors. It looks like you might have, actually we just changed out the links. So you may have to change it. You may have to redo these because that's going off of free download. Is that the name of, that's not the name of the page anymore. It's free, free book or whatever. Yeah. So you can go in and edit it or we can just create a new one. Okay. Last time I remember this part, but now we're doing it again off of these new pages. Yeah. So just delete it. Let's do it, let's do it. Let's do it from scratch. Both of them? No, I think I do one at a time. So just do one at a time. Okay. Let's do it now. Create a custom audience. Yep. Click on that one. And then what we're going to do is we're going to go off a website and then let's do your opt-in page first. So go ahead and hit next and then let's go to your opt-in page up there at the top. So just, and when it comes to custom audiences and custom conversions, go ahead and click on that one. Opt-in. You're going to get the link. So just get the everything after the WWW. Now you don't need that question mark R done. You don't need that. The rezone.com for slash free book. That's all you need. Just, yeah, just that URL, not the WWW. Okay, cool. So everything's off of that one pixel. The events, you're going to go hit the drop down all website visitors and you're going to go to specific. So people who visited specific. Okay. And then that 30, you can, you could take it up.  And then just paste it in right there. So just paste it in the values. Yeah, so you got to always make sure what I always do, go back to the tab free ebook.  That's all you copied. So yeah, just make sure you, no, no, no, no. You just need the rezone.com for slash free book. Okay. Yeah. So just grab that part and make sure you don't get that dot. I think you got that dot. Yeah, there, there, there we go. Should be good. Okay, cool. So yeah, just grab that and then just, yeah, X out of that. And then just paste it in again. And you're always going with the dropdown. Always hit that dropdown in blue. Perfect. Okay, cool. So here's the deal. We're going to exclude. So these are going to be people who only visit the landing page. They haven't opted in. So we're going to exclude. So hit exclude. And then now go to the thank you page. We're going to, we're going to, we're going to exclude the thank you page and the thank you for scheduling page. So open up the whole thing, double click it. Make sure you don't have the WWW. Yeah. Always want to double click, open up the whole damn thing and just make sure you're only copying that URL. Okay. So all website visitors. Yeah. Change that to 180. And then the, what the all website go to specific. So everything matches the top. So hit that all website visitors. You're, you're hitting the dropdown events. Yeah. Go down a specific. So just like you do on the top, you went specific. So contains that right there. And, and, and then you're good. So just name it. So this is going to be real estate opt-in real estate opt-in. And you can name it, you know, real estate opt-in page visitors or visitors. Yeah. Page visitors. And then in parentheses, you'll put only. So realistic opt-in page visitors in parentheses only. So these are only people who landed here. They haven't landed anywhere else. They've only landed here. Now, one more link you'll put in the things for scheduling is you'll get the, the thank you page link. The thank you. Thank you for opting in.  Go down one, get this link too. So just double click it.  Yeah. Just grab the URL. Perfect. So you're excluding anyone who has landed here and you're excluding anyone who has already scheduled a call. Nice. Okay. So go ahead and paste it in at the top, right there. Exclude, right there next to thanks for it. No, no, no, no, no, no, no. You don't need a third one. You already have this exclude. So paste it in next to that link right there at the top. Oh, okay. Yeah. So just paste it in right there. Okay. So, so hit the dropdown and then there goes your two exclusions. So hit create audience. Okay.  So that's, that's one audience. That's an audience you'll always want to retarget in the future. Okay. Is, is webpage visitors. So now let's do the second one. So click create audience again. And now we're going to just do an audience for the leads. So anyone who's landed on your thank you page, that becomes that, that's a lead. That's our audience. So this is an audience. Hit all website visitors. Always hit the dropdown. All website visitors. You're going specific. So always keep that in mind. It's always specific. And then go ahead and get the link to the schedule your schedule free call. And then let's, let's, let's copy that. And then on the lead, that's what we're going to name this one. So go ahead and paste it in there. And then the name, there's no one to exclude. You don't need to exclude anyone on this one. Because we'll do, we'll do a third audience for those who scheduled. So actually, you know what? Let's just, let's just, let's just do it on this one. Let's exclude. So we'll exclude and then we'll exclude anyone who has already scheduled on appointment. So go ahead and get the thanks for scheduling. Yeah, go specific. And then, yeah, to get that one. Go ahead and copy that. Perfect. Okay, cool. So we'll change the 30 to 180 and then paste in that. And then this one's going to be real estate leads or real estate ebook leads or real estate book leads. So these are, these are, this is a specific audience. They have, they have, they have opted in and downloaded the book. Very specific. And, and they haven't go and create audience. They haven't scheduled on appointment. So, so they landed on the thank you page, but they haven't landed on the thank you for scheduling. So go ahead and create another custom audience. Click on that one, create another custom audience. And now it's going to go website and now we're going to create a custom audience around everyone who has actually scheduled. So all website visitors, specific. And then go ahead and copy the link for the thank you for scheduling page. Okay, so there's that audience. So this, this audience is scheduled appointments, scheduled appointments. Okay. And it's not just real estate related too. So again, anybody who's scheduled a damn appointment with you will go into this audience, which is, which is fine. So scheduled appointments and then create audience. So here's what we're, what we're, what we're working with. Hit done. Okay. So when it comes to future ads, like what you'll always want to do and it's really ad number two and on, ad number depend on, depend on that first ad, depend on that first ad and how, how much you spent for it and how much, how much, how much engagement or, or, or, or clicks you got on it. The first ad that would kind of determine if you want to retarget them for the second. So let's just, let's just call it from ad number three and on from ad number three and on, there should be some, some good data populating in these audience audiences, meaning by the time I'm on my third ad, I should have some people who landed on the damn page. By the time I'm on my third ad, I should have some leads by that time, right? And so from the third ad and on, what you'll always want to do is retarget your page visitors only. What you'll want to do from your third ad and on is always exclude leads and appointments. Okay. Now on your third, by your, by the time you get to your third ad you may have appointments, you may not, but you, you'll for sure have some leads. So that audience may not be big, but it doesn't matter if there's only one person in that audience, it doesn't matter. I still want to exclude them. So as I go and set up my third ad, my fourth ad, I'm always, always, always from ad number three and on, I'm always going to retarget the page visitors only and I'm always going to exclude leads. And if I have appointments, I'll exclude the appointment audience as well. Because I don't need those two audiences, appointments and leads, I don't need them to keep seeing my ads, you know? Especially if I'm talking about the same thing, like a different ad, but on the same thing, download my book, right? I have 19 ads ready to go and every single one of them is about downloading my ebook. So ad number three, and from ad number three to 19, those leads, they don't need to keep seeing your damn call to action on downloading the damn book, right? They've already opted in. So make sure you always exclude them. But for those who haven't opted in, they're going to keep seeing my ads. If you landed on my webpage three weeks ago, you're going to keep seeing my ad because you landed on my website, right? So the only time you're not going to see it is if you opt in and you land on the lead audience. Then I'm now excluding you. Now you won't see my ads no more, you know what I mean? So those are your three main audiences, man. And again, as you grow, you'll start to build more audiences, but everything evolves around those three. So here's what we got to do now. We got to now create our custom conversion. Now, a custom conversion, click on your free ebook at the top, the tab, free ebook, your landing page, your opt-in page. Okay, so when someone runs an ad, their goal is to get people here, right? Click on the ad, come here, that's the goal. But the ultimate goal is to get them to the schedule-free call page. Exactly. So that's what we're telling Facebook. We're telling them our ultimate goal. They want to know about your ultimate goal. They don't care about your goal. They want to know about your ultimate goal. The ultimate goal is to get people here. Now the ultimate goal is to get them to schedule a call, but we're optimizing and we're going to run ads to get people here. Let's get them here. This is a lead. So you're optimizing for lead. You're optimizing for conversion and for lead. So it's this page that we want to tell Facebook about. This is the page we want to run Facebook ads to. Now it's the opt-in page. They click on the ad, they go to the opt-in page. Yes, but we're ultimately paying to get people here. And so we want to be very specific to Facebook. We want to say, Hey man, we're willing to pay you guys. If you guys can give me people here and they just need to know where here is. And that's what we're about to tell them. And that's a custom conversion. So go to the ads manager and we're going to click on the dodge to the left. And we're going to click on events manager. So let's click on events manager. And then you're going to hover over that blue triangle and we're going to click on custom conversions. Okay. So this one over here, appointment leads. The reason why I think it says, well, there's a couple of reasons why it doesn't say, it says no recent activities because number one, you changed out the link and then number two, no one's landed on it just yet in the last four days. That's why it's saying no recent activity. But go ahead and click on it, appointment leads. It should be that old link and we'll just, yeah, see, so there's the old link. So now just click on manage at the bottom, manage. You'll see it right there below. Yeah, click on manage. And then you're going to simply delete it. So hit the drop down to the right of rename and just delete it. We'll do a new one. Okay. So now all we're going to do, so if you delete this customer, you will not be able to see it in the ad reporting. Okay. So I'll come, it's not letting you click the blue one. Okay. This customer is currently being used in a domain's web configuration and can't be deleted. You must remove the custom conversion from all domain configuration to free. Okay. So let's go, that's good. That's good to, that's a new notification. Let's do that first. So go to close this out, go to the dots to the left and go back to the events manager and let's just delete it from over here. So events manager and then towards the middle of the page you'll scroll down and click on the aggregated events measurement. So right there towards the middle, you'll see, yeah, the aggregated, yeah, go right there, aggregated event measurement. Let's click on that real quick. We may have to, and then configure web events. And then over here we'll click on domain verified. So click on that. And then this, it's reading this one. So the signed event, the one, so click on that and then click on manage events. Okay. Edit. And so over here, it's saying we gotta, we gotta delete it from here. So go ahead and scroll to the very, very right. Can you move to the right? Let's see, scroll, we wanna get rid of this one. You should, there's, let me open up my, yeah, you should be able to see below. Like, I don't know if you had to move your cursor, but there's more information below. Configure web events, just hit the blue button. What we'll do is we'll just cut some conversions. Let's just see if we can change out the link. So go ahead and click on it, appointment leads and click on edit. So scroll down or click on manage, scroll down. Actually you might not be able to change the link. Hit manage. Yeah, see so, so that link that all you can do is change the name of it, appointment leads. But we'd have to, we'd have to, we'd have to get rid of that in the, on the other page. So that you have to be able to, to scroll to the right of that page.  It's definitely a little Facebook bug because we can't even get to the right side of this, man. So if anything, bookmark this page and then just come back to it. Come back to it in a few hours. And what you're looking for is you're looking for the green button to the right of events slots filled. You're looking for that green button, but then also you're looking to the right of one event. You should be able to X that out. And that's what, that's what, that's what it's reading right now. It's reading this one. And, and because you have it set up, appointment leads, it's not letting you delete it on the custom conversion site. Right. So you got to, you got to delete it here and then we can go delete it over there and create our new custom conversion around the new thank you for opting in link. Yeah. You know, so we'll do that. We'll do that on our next call. That that's, that's, that's the very, very most important, but it's not at this point because you're not going to run the ad just yet. So we got to make sure we do that before we run any ads. Okay. Okay. So, so then that was installing the pixel that was setting up your custom audiences and then this part is, is the custom conversion. So really from this point on, it just comes down to editing those pages, man, editing those cartridge pages, getting, getting your ebook and that's it, man. And then once you have that knocked out then, then that's when we can go run some ads. Oh, perfect. Yeah, dude. So, so what's today? Today's, what is today? Thursday. Thursday. Okay.  They do a call every Tuesday and Thursday at this time, your time, every Tuesday and Thursday. So it ain't bad. It ain't bad. If you got, if you got time right now jump on that cartridge call and, and, and just, and just, and just absorb the information, man. Okay. That's your next step right now. It's just really making sure you're, you're editing these pages, these cartridge pages. Okay. Or you can jump on my call every, every Monday and Wednesday where I just do a group call on, on cartridge, on editing all them down pages. Yeah, that's perfect. You can say that's available even after we send it, right? Which one? Yours. Yeah, every, yeah, every, every Monday and Wednesday I do one at, what are you, central time? Yeah. Yeah, yeah. So every, every Monday and Wednesday I do, I do a cartridge called 3pm central and then every Tuesday and Thursday cartridge does a call every, every, every Tuesday and Thursday at 3pm central. All right. So, so their call is about to start right now in three minutes, if you want to jump on that one. But I think the register, did you register for that one? Yeah, I get the replays. Okay, okay, cool. Yeah, man. So just knock that part out. Let me know if you need any help with that. And then let's, let's schedule our next call, man. Whenever you're, whenever you're ready. Cool, sounds good. Thanks. Cool, D. Okay, man. I'll talk to you soon. All right. Okay, man, peace.


A very good evening viewers, clearing preliminary examination is a mammoth task for many. But why do you worry when you have the Shankar Ayes Academy with you? Yes, the Shankar Ayes Academy has come up with the pre-storming test batch 3. See already two batches are running successfully and here is the third batch which has already started with its orientation but you have a chance still because the first test is to begin on November 19th. So the ambitious aspirants are still left with a chance, are you all eagerly waiting to join? So if you want to join, click the link in the description. And with this happy note, let's get into the news article discussion for the day 14th of November 2022, displayed here are the list of news articles that we have chosen for today's discussion. See, we made it a point to discuss the editorial articles, yes, two important editorial articles are covered today and with that we have the other articles as well. And without wasting much time, let's get into the first news article discussion. Now take a look at this article here, as per the article form Achieve Justice of India said that the Collegium System of Appointment of Judges is perfect. This is about the news article given here. And in this context, we are going to learn about the Collegium System in preliminary perspective. See the Collegium System is concerned with the appointment of the judges. For the appointment of Supreme Court judges, the Constitution provides article 124. The clause 2 of article 124 says that every judge of the Supreme Court shall be appointed by the president by warrant under his hand and seal. But this is up to the consultation with the judges of the Supreme Court and high courts in the states as a precedent meeting necessary. Okay. See, note the word consultation very carefully. Based on this only, Collegium was established. See Supreme Court in the three judges case has provided interpretation of this word consultation. In the first judges case, that is in the year 1982, the Supreme Court held that consultation does not mean concurrence, it only means exchange of views. Then in the second judge case, that is in the year 1993, Supreme Court held that consultation means concurrence. So the advice of the Chief Justice of India is binding on the president in matters of appointment. Okay. Then came the third judge case in the year 1998. In this, the Supreme Court said that consultation process to be adopted by the Chief Justice of India requires consultation of plurality judges. See, this means that the sole opinion of the Chief Justice of India does not constitute the consultation process. And this is how Collegium came into being. See, we have already seen the Collegium in detail in our October 16, 2022 analysis. Go and watch it, it will be very much useful for you. So what we are going to see in this discussion, we will see who and all are consulted while appointing judges of Supreme Court and high court. Okay. Firstly, let us see the appointment of the judges of Supreme Court. For the appointment of the judges of Supreme Court, the president should consult Chief Justice of India, who in turn should consult Collegium of four senior most judges of the Supreme Court. And even if two judges give an adverse opinion, he should not send the recommendation to the government. Okay. And secondly, the appointment of Chief Justice of High Court and the High Court judges. See, while appointing the Chief Justice of High Court, president should consult Chief Justice of India and the governor of the state concerned. Okay. And then for the appointment of other judges, the Chief Justice of the concerned High Court is also consulted. Okay. And apart from this, the third judge case said that, in case of appointment of the High Court judges, the Chief Justice of India should consult a Collegium of two senior most judges of the Supreme Court. Okay. So in a way to conclude this, during the appointment of the judges of Supreme Court and High Court, the president should consult Chief Justice of India. And in the case of appointment of Supreme Court judges, the Chief Justice of India should consult a Collegium of four senior most judges of the Supreme Court. And in the case of the appointment of High Court judges, the Chief Justice of India should consult a Collegium of two senior most judges of the Supreme Court. Okay. So that's all we're done with this news article. So in this news article, we covered about the Collegium system, its origin. And then we saw about the appointment of the judges of the Supreme Court and the judges of the High Courts and the Chief Justice of High Court. Okay. So these key points in mind. Now let's move on to the next news article discussion. Have a look at this editorial article. It is talking about groundwater consumption. See, look at the title of the article. It says, saving the precious. Here the author denotes groundwater as precious. Firstly, what is groundwater? The water that exists underground in the saturated zones beneath the land surface is water termed as groundwater. And the upper surface of this saturated zone, it is what called as water table. And it varies from place to place. So we can say that the water found below the water table is what called as groundwater. Now what is the source of this groundwater? Sources include the rainwater and water from other sources such as rivers and ponds. All these water infiltrates or seeps through the soil and fills the empty spaces and cracks that are present deep below the ground. This will recharge the groundwater. And another source of groundwater is aquifiers. It denotes the places where the groundwater is stored naturally between layers of hard rock below the water table. See, this water can be pumped out with the help of tube wells or hand pumps. Okay. But my question is, is this groundwater everlasting? See, it could be everlasting if it gets replenished. That is, the water table does not get affected as long as we draw only as much water as what is replenished by natural processes. That is, we can say that it represents as much as water that can be recharged back by the natural processes. Okay. See, according to NCRT, total replenishable groundwater resources in India is only about 432 cubic kilometers. But this scenario changes when water is not sufficiently replenished. See, because it leads to depletion of groundwater. Now the reasons for this is, that is the reason for affecting water table is, like common factors you can say increase in population, industrial and agricultural activities, then scanty rainfall. Why is scanty rainfall caused? Like deforestation is one of the cause. Then you can take decrease in the effective area for a seepage of water. See, seepage occurs only when there is soil. Am I right? You are filling the soil with waste materials and how can the seepage of water take place? So all these are the common factors or the major factors which are affecting the water table level. And now with this basic understanding, let us see what is given in this editorial. See, according to a report by the Ministry of Water Resources, the total annual groundwater recharge which is defined as the groundwater stored for the entire country is 437.60 billion cubic meters. Okay. Out of this know, the quantity which we are extracting is 239.16 billion cubic meters. Okay. See, this one compared to the 2020 SS men shows that the groundwater extraction is the lowest since 2004. See, this decrease in groundwater extraction may indicate better water management. However, the report says that the improvement is only marginal. See, this is evident from the fact that the percentage of blocks where the groundwater was critically low know was around 14 percentage. See, this is roughly similar to that of the previous year. Okay. Here you have to know the regions with the most critical groundwater blocks. See, this will be helpful for you to address any kind of mains answers. See, if you know the regions, you will definitely be able to know the causes because you know those regions are having low groundwater level and you know what are all the activities occurring there. So, with that know, you can address the mains type of questions. Here, take the Punjab, Haryana, Delhi and Uttar Pradesh. They are having the most critical groundwater blocks. See, in these regions know indiscriminate groundwater withdrawal has led to the depression of the water table. This is despite the replenishable systems that are available. Okay. Then the other endangered blocks are in Rajasthan and Gujarat. Here know, due to an arid climate, groundwater recharge itself is limited. Okay. And then finally, take the parts of Karnataka, Tamil Nadu, Telangana and other Pradesh. They also have low groundwater availability. This is due to inherent characteristics of these areas. They have the crystalline water storing aquifers. Okay. This is what leading to low groundwater availability in these regions. Okay. So, now you saw what is groundwater, whether it is everlasting or not, how it is getting affected and which are the regions which are most affected. Now, coming to what has to be done. Firstly, there is no central law governing the use of groundwater. So, there is wasteful consumption of groundwater. And even when you take the state laws know, they are deployed in a hasty or careless manner. So, new laws governing the consumption of groundwater must be drawn. See, this is mainly to address the wasteful consumption and not to make money out of a natural resource. Okay. So, it is very clear on that. And secondly, take the recommendations of the draft national water policy. See, it has recommended a shift in usage from water-gustling crops. Also, it recommended to prioritize recycled water over fresh water for industrial purposes. See, all these know will help to lower the water consumption. So, following these recommendations will be really helpful in reducing the wasteful water consumption. Okay. So, that's all regarding this news article. See, this is such an important topic when you consider it for GS1 and the geography and the natural resources, groundwater can be put as a question. And when you talk about this groundwater, it can even come in GS paper 3. Because this groundwater depletion is an environmental hazard. So, that can also be there in the GS paper 3. So, when you take this topic, it is a very important topic for your mains. Okay. So, we have made this editorial as an opportunity to recollect what is groundwater and what are all the causes for the depletion of groundwater. And then we came into the news article discussion. So, these key points in mind, now let's move on to the next news article discussion. Have a look at this news article. In this news article, writer Bhairappa questioned the need for a statue for Tipu Sultan. This was during the release of the play Real Dreams of Tipu. See, this is the crux of the news article given here. And in this context, let us learn about the Anglo-Maisur Wars. See, Anglo-Maisur Wars are the longest military confrontations in the history of India. Know that they were fought for control over Mysore territories. And it was fought between the British and the rulers of Mysore. Now, coming to the wars, the first Anglo-Maisur War was fought between 1767 and 1769. See, in this war, the Nizam of Hyderabad, the Marathas and the English allied together against Hyderaly. They waged war against each other for more than a year without any conclusion. But when Hyderaly sneaked into enemy territory, it triggered chaos. This forced the British to end the war with the Treaty of Madras on 4th April 1769. And now comes the second Anglo-Maisur War. This was fought between 1780 and 1784. See, the main causes of this war were British not following the Treaty of Madras and Marathas attacking Mysore in the year 1771. And due to this, Hyderaly sought the help of French for guns and ammunition. He started importing French war materials through Mahi in Malabar coast. British attempted to capture Mahi also, but that was not successful. Finally, Hyderaly formed an alliance with Marathas and Nizam of Hyderabad. They plotted against the British and attacked the Karnataka. They also defeated the English army colonel Bailey in 1781. But the Marathas and the Nizam ditched Hyderaly after diplomatic efforts by Sir Ircote. Meanwhile, Hyderaly died in 1782 and his son, Tipu Sultan, carried the war for one more year. Since there was no positive outcome, both sides opted for peace and concluded the war with the Treaty of Mangalore in March 1784. So for the first Anglo-Maisur War, the Treaty was the Treaty of Madras and for the second it is Treaty of Mangalore. And then comes the third Anglo-Maisur War. It was fought between 1790 and 1792. The war began in 1790 when Tipu attacked Trevenko. Since it was the only source of pepper for the East India Company, the British sided with the Trevenko and attacked Mysore. Then in 1791, Lord Cornwallis marched to Serangipatnam. In this war also, the Nizam and the Marathas supported the British. See, Tipu offered serious opposition but he was eventually defeated in the year 1792. After the war, the Treaty of Serangipatnam was signed in the year 1792. Then comes the final 4th Anglo-Maisur War. It was fought between 1798 and 1799. See in 1798, Lord Wellesley came to India as the new Ghana general and Tipu's relation with the French were seen as a threat by him. So in order to overpower Tipu, Lord Wellesley forced him into submission through the subsidiary alliance but it was not enough for Wellesley. So the final war began on 17 April 1799 and ended on 4th May 1799. Note that the war ended with the fall and capture of Serangipatnam and the death of Tipu Sultan. See, it took 32 years to subjugate Mysore. As I said earlier, it was one of the longest military confrontations. And after the Anglo-Maisur Wars, the threat of French revival in the Deccan was also permanently eliminated. Note that the British chose a boy from Udaya dynasty as the Maharaja of Mysore and the Udaya dynasty ruled the state of Mysore until 1947 and know that they also joined the Union of India. Okay, so that's all about this news article. See through this news article, we covered about the most important wars in the Indian history. So through this discussion, we covered the most important topic for our UPSC prelims which is the Anglo-Maisur War. See, not only for prelims, also for your mains regarding the wars there might be questions. So this is a way of revising it. So here for your preliminary perspective, know the year of the war and the treaty that was signed to end that war. Also know who are the parties who are fighting against each other. This will be more than enough to address the preliminary type of questions. So with these key points in mind, now let's move on to the next news article discussion. Have a look at this editorial article. It talks about the issue of the climate financing. See, this article is written in the backdrop of ongoing negotiations as part of the Conference of Parties 27 to the UNFCC in Egypt. See, the article also discusses the issue of private climate financing and how developed countries are pushing for private financing over public financing. So this is the essence of the article written here. In this context, through this discussion, we will learn about the import and contemporary topic of climate financing in detail. Before that, the syllabus relevant to this discussion is highlighted here for your reference. Kindly go through it. Now, let's start a discussion. See, before starting, you have to have an understanding of what is this UNFCCC and the Paris Agreement of 2015. See, yesterday only we covered both of these topics. So kindly watch yesterday's Hindu News Analysis to get a complete understanding of this article. And to understand the issue which is discussed in the article, we have to start with a little bit of history. See, when we compare the accumulative carbon dioxide emissions of both the developed countries and the developing countries, we can see a stark difference. This difference is due to the difference in the start of industrialization between the two blocks. While industrialization started in the 19th century in the Western European countries and the United States, it took another hundred years to start in countries like India and China. Note that industrialization didn't even start in many of the sub-Saharan countries. See, I am saying this till date, okay? But the issue of greenhouse gas emissions and the subsequent effect on the environment are affecting the whole mankind, am I right? This is where the issue of climate financing takes central stage. So now, let's see the meaning of the term climate financing. Climate finance refers to local, national or transnational financing drawn from both public and private that seeks to support mitigation and adaptation actions that will address the climate change, okay? So this is what we are terming as climate finance. Note that the developing countries are asking for climate finance from the developed countries due to the historical emission gap between the two blocks. See, just now I explain the gap, am I right? So because of this only, developing countries are expecting from the developed countries. And due to this, in the COP 21, that is the Conference of Parties 21, which was held in Paris, the developed countries agreed to provide $100 billion every year by the year 2020 to the developing countries. This is to help them undergo transition from fossil-based energy to green energy. So this is all about the history of climate financing that you have to know. And now coming to the article, see the article says that the Western countries led by US are trying to shift the burden to private finance from the public finance. Here, note that public finance refers to the funding provided by the government. See, what the developing countries have for a long time insisted is that a significant portion of the climate finance should come from the public funds. Why are they doing so? Because private finance will not be enough to address their needs and priorities, that is why developing countries are insisting for public finance. Here, the author presents even the data from various sources to show that both the public and the private finance are falling short of the $100 billion pledge to be provided by the developed countries to the developing countries. So the author finally concludes that the blended financing model, that is with the private financing, is not apt for the needs of the developing countries. See, the reason stated by the author is that the vulnerable, debt-ridden and low-income countries with poor credit ratings are in need of climate finance. So they find it challenging to access the private finance. See, because they are already vulnerable and debt-ridden. How far they can reach to the private finance? This is a question mark, right? So therefore, addressing the urgent climate finance needs of the developing countries cannot be left to the mercy of the false promises of trillions of US dollars in mobilized private climate finance. And the editorial says that a major role should be played by grant-based and concessional international public climate finance. So this is to address the needs and the priorities of the developing countries. So this is a brief about what is written in the article. Now, before ending our discussion, let's see some important points relating to climate finance in India. See, India is planning to raise private finance in climate change-related industries in India. This is being done through Climate Finance Initiative. See, Climate Finance Initiative is functioning with an aim of building the early-stage ecosystem in India for climate startups. And apart from this, India also wants a concrete plan for accessing the public finance from the developed countries. And this is from the 100 billion dollar fund. So this is about the India stand on climate finance. With this, we have come to the end of this discussion. And through this discussion, we learned about what is meant by climate finance and the two types of climate finance, that is the public and the private, and also about the recent data sets relating to the 100 billion dollar pledge by the developed countries. Finally, we saw about India-specific information about the climate finance. So with these information, let's move on to the next news article discussion. Have a look at this news article. It says that Icelandic model of drug intervention will be a key topic of deliberations. And this is at the International Forum on Right to Drug-Free Childhood. So this is about the news article given here. In this context, let us understand about drug addiction in children in India and the steps taken by the government. See, in our country, the use of illegal drugs among youths is increasing. Particularly in Punjab, 75 percentage of the kids are using drugs and data shows that three out of every four children in Punjab are badly addicted to drugs. In India, an NGO survey revealed that 63.6 percentage of patients coming in for treatment were introduced to drugs at a young age, that is below 15 years. See, in the year, comprehensive national survey on extent and patent of substance use in India was conducted. I have given the details of drug abuse in this table here. This table shows the data regarding the drugs used and the number of population in the different ages who are using it. See, please go through it. This is the case in India. And globally also the data is shocking. According to the 2021 World Drug Report, nearly 275 million people used drugs worldwide in 2020. At over 36 million, people suffered from drug use disorders. Now, we know how bad is the situation in Indian and the global levels. Let us see about the today's news article. See, the meat which is called as children matter right to a drug-free childhood is organized by the Fourth Wave Foundation. Fourth Wave Foundation is organizing this in partnership with United Nations offers on drugs and crime and World Federation against drugs. See, this international forum on drug-free childhood will formulate a strategy. And this is for necessitating policy and legislative interventions regarding drug use. And it will establish the need to create substance abuse-free environments for children around the world. So, this is based on Article 33 of the United Nations Convention on the Rights of the Children. See, the article obligates states parties to protect children and youth from involvement with illicit drugs and drug trade. And it is also said that Icelandic model will be the key topic in this forum. This particular model know is important because it had shown significant changes in the Iceland. It is an environmental approach. In this model, parenting, parental supervision, organized leisure time activities, then together work increased normative pressures. That is curfew hearts and encouragement of joint family dinners. All these play a central role in reducing alcohol and drug consumption among young people. So, now with this model, let us see the steps that are taken by the government to resolve the situation. See, the Ministry of Social Justice and Empowerment is implementing a scheme called National Action Plan for Drug Demand Reduction. Under this financial assistance is provided for various programs and rehabilitation centers that are working for the reduction of drug addiction. And secondly, the Social Justice and Empowerment Ministry has launched Nasha Mukt Bharat Abhyan. This is to address the problem of drug abuse among youth of India. And this was launched in two 72 most vulnerable districts since August 2020. Apart from this, no, we already have the narcotic drugs and psychotropic substances at 1985. See, under this Act, it is illegal for a person to produce, manufacture, cultivate, possess, sell, purchase, transport, store and or even consume any narcotic drug or psychotropic substance. See, there are more than 70 substances that are banned under this Act. And this includes cannabis, cocaine, heroin, then LSD, OPM, MDMA, DMT, etc., etc. So, that's all about this news article. See, in this news article discussion, we covered the much important topic for your mains perspective. See, this drug addiction, no, is very much important. And in this itself, I made a point to address what are all the steps we had taken to address this drug addiction in India. So, these steps taken, no, can be put as a preliminary type of question. And regarding this Icelandic model also, I had explained to you very clearly. So, with the dynamic topic, we had understood the static part as well. Okay. And with these key points in mind, now let's move on to the next news article discussion. Now, have a look at this article. See, this article is taken from the Education Plus column of the Hindu. It talks about the less concentrated side of children and teenagers by the educational institutions. What I am talking about? Yes, it is about the mental health. You note that this article becomes important in mains perspective. You can see here, role of family, society and educational institutions in inculcating values. This is the statement that is straight away given in your GS4 syllabus. So, you can use the points that we are going to discuss today in your mains answer directly. For example, if you get a question regarding the role of educational institution in addressing the student's mental health, you can easily take this point and put it over there. Okay. Now, let's see what is said in this article. See, the article starts with saying that COVID-19 has raised the mental health issues among the children and teenagers. Multiple reasons are put forward to explain this. And some of them are social distancing, induced isolation, the anxiety and uncertainty about the future going to the sudden outbreak of COVID. See, the author suggests some ways to promote emotional and mental well-being in children by the educational institutions. So, what are they? They are firstly, schools should be made to use student-centered teaching strategies. See, this will promote a pleasant environment which further increases cooperative learning. And secondly, there should be a well-defined zero-tolerance policy on bullying. See, any type of harassment should be combated effectively within a defined time frame. Okay. And thirdly, a curriculum must be developed which specifically supports positive mental health. And finally, there should be a dedicated team that focuses on wellness initiators. And it should work with vulnerable pupils who need special attention. So, these are some of the suggestions put forward by the author in the article. And apart from these, educational institutions must emphasize the development of an exclusive environment for all students. See, this is regardless of their socioeconomic or cultural background or gender. See, this will instill the students with a value system of accepting and accommodating people with a different culture and ideology when they become adults. And finally, the author ends the article by saying that joyful environment if maintained by schools will indirectly result in better academic performance of these students. So, with this, we have come to the end of this discussion. See, if you ask me, these are the points that are taken from the article. But when you utilize these points in your main answers, it is going to enrich your answer and make it look unique. So, that is why we had taken this opportunity to take some good points from good articles. Okay. So, with these key points in mind, now let's move on to the next part of the news article discussion which is the preliminary practice question discussion. See, today, we have three questions in which two I'll be discussing and one will be a quiz question for you. Okay. Now, look at the first question. It is regarding the Collegium system in the Indian judiciary. Two statements are given. So, we are going to go through both the statements before arriving at the answer. Now, look at the statement one. It says the word Collegium is not mentioned in the Constitution of India. What do you think about this? You might think this statement is wrong. But actually, this statement is correct. Yes, the word Collegium is not mentioned in the Indian Constitution. Okay. Actually, this Collegium system is a way by which judges of the Supreme Court and High Court are appointed and transferred. The Collegium system is not rooted in the Constitution or a specific law promulgated by the Parliament. It has evolved through judgments of the Supreme Court. Okay. And regarding this only, we saw the Three Judges case in the discussion. Am I right? If you haven't listened to the Three Judges case, please go and do listen to it. Okay. Now, coming to the second statement, the High Court Collegium consists of the Chief Justice of India and four senior most judges of Supreme Court. While if you take the Supreme Court Collegium, it will be consisting of Chief Justice of India and two senior most judges of the Supreme Court. See, just by looking at the statement, if you had keenly observed the discussion I am saying, okay, you can find that this both is just interchanged. So, what I am coming to say here, this statement is incorrect. See, I have just reversed the statement. For High Court Collegium, it will consist of the Chief Justice of India and two senior most judges of the Supreme Court. And in case of the Supreme Court Collegium, it will consist of the Chief Justice of India and four senior most judges of the Supreme Court. Okay. And since the question is demanding for incorrect statements, your answer here will be option B, two only. Okay. Now, coming to the second question, see, India is a party to which of the following convention? Here I had given three conventions. Am I right? First one is the convention on narcotic drugs, second one is the convention on psychotropic substances, then the convention against illicit traffic in narcotic drugs and psychotropic substances. See, what is the answer here? It is option D, one, two and three. That is, India is a part of all these three conventions. See, regarding these conventions and all, you need not know it completely. Just know whether India is a party to it or not. That is more than enough to attempt any preliminary type of question. So, I am not going to discuss all these conventions in detail here. Today, I took this question so that you have to know that India is a party to these kind of conventions. Okay. Because all these data is based on a drug addiction among youth discussion. Okay. And now, look at the quiz question for today. See, it is regarding our Anglo-Maesurva discussion. If you had keenly observed the discussion and listened to it, it is very, very easy question. And you are going to comment me the answers in the comment section. Okay. Displayed here are two main practice questions. See, go through the question and try writing answer for this question. It is going to be really helpful for your main preparation. Okay. And with this, we are ending our today's discussion. If you like this video, do like, share and comment. And don't forget to subscribe to the Shankaray's Academy's YouTube channel. Thank you for listening.


I like your tattoos. What are those numbers on your arm? Oh, that's the date my dad died. He was a fireman. Died in a fire 17 years ago. Oh my God, I'm so sorry. Don't be, it's fine. Knock, knock, who's there? Not your dad. Whatever happened in 2020, we should be very grateful to the powers that be because they have just opened the veils and showed us so much about the world and ourselves, how we were tested. That was a clip from Pete Davidson in a movie, The King of Staten Island followed by a brief clip from today's guest, Miguel Connor. Let me let Miguel finish that thought. We're not here to be good. We're here to be ourselves. I mean, we don't know who we are, yet we're all gonna try to solve the world and we end up, as you're saying, falling into some cult or some political party because we don't know who we are and we gotta find out what is our purpose.  I mean, what if that's what this is all about? What if that's what the whole pandemic great reset is all about? Is forcing us into a deep dive, a deep spiritual dive. Kind of like the way that Pete does in this movie of putting on the jacket and becoming a firefighter, just like his dad. People email me and they say, well, what are some Gnostic practices?  I can't help you, nobody can help you. Nobody can help you, oh my. But in true Miguel Connor fashion, maybe he also means that everyone can help you. We can all help each other. At least that's one of the things I took out of this interview with a true master of deep spirituality and a great podcaster to boot. Hope you stick around for this interview with Miguel Connor and check out his new book. And also thanks, you know, I've put a call out to get people to share the show more and tell other people about the show if you like the show and if you like a particular episode. And people have really responded and I certainly appreciate that. So I will say again, if you like it, give it to people that you know will like it too. Here's my interview with the Miguel Connor. Welcome to Skeptico where we explore controversial science and spirituality with leading researchers, thinkers and their critics. I'm your host Alex Cares and today we welcome Miguel Connor back to Skeptico. Miguel has a new book, 10 Snackable Meditations, nice little travel companion kind of thing and we're gonna talk about it. And we're also gonna of course talk about Miguel in general and his work. He's the creator and host of just the extraordinary Aeon Byte Gnostic radio which if you've listened to this show, you know has been kind of an ongoing inspiration to me for years and years and years. And it just keeps getting better. Every time I listen to it, there's no downgrade in the quality of those unbelievable openings or the guests that he has on. And one of the kind of interviews that really can only be done by someone who has really mastered their field. And for Miguel, of course that field is modern day Gnosticism kind of popularized Gnosticism but with a research oriented kind of bent to it along with I would say alternative spirituality in general. So Miguel, it's absolutely always terrific to reconnect with you. Thanks so much for joining me. Always glad to be here my friend. It's always a blast and here we are and things are just getting crazier. So what are you gonna do? Yeah, I was gonna hold off on saying that because I wanna talk about the book first but you just brought it up. Miguel, man, I gotta do a little temperature check on you because I've heard a couple of your shows and you sound more, I don't know, lit up, engaged kind of politically although we were just talking about politically. Then I've ever heard y'all like give that guy a magma hat and I know that's not your thing. But it's kind of beyond, is it beyond interesting times for you because you've always been kind of a subtle play it down. Interesting times. Is it gotten past that for you? I would say so. Yeah, definitely. I mean, this happened before 2020. It probably happened late 2018. I was always doing A.M. Byte like kind of part time. And then I do reruns. In fact, I remember you mentioning, you know, my feet has reruns. I said, yeah, I'm just doing two a month and then two reruns because I had this big archive of shows before iTunes and YouTube and the Golden Age of podcasting.  I'm doing this full time. I'm getting more subscribers.  So my intro started getting more passionate or more surgical towards not just talking about the ancient nostics and occultism and mysticism but how it can work socially today. And of course, that of course meant taking aim at the rulers of this age or at a crumbling society. And obviously with 2020, with all that happened, it just got put on steroids. I felt people need to hear more and I need to get more out of my system. What's the gospel of Thomas famous saying?   And I think that's in a situation that most people are today. We have to pivot and we have to search and we have to look at other spaces. I think this last year or two has just shown us that everything is everything's in flux and everything's a sham and here we are. It's time to move to those deeper spaces. I get that. But what's most powerful about what you're saying is the voice that's coming through you, A.N. Byte, nosticism, all those things that you set of looking at this broader historical landscape and this spiritual landscape which brings us to your book. So contrast that, pivot that with 10 snackable meditations and what you've tried to do there because in a way it is that balancing that you've always been about. Yeah, I mean, it's, how do I put this? The book, I mean, sometimes when you're searching for your voice or you're bringing it out from within, it's supposed to come from a deeper place.  Something came over me and I just decided to go for it. And maybe it wasn't the success you wanted or everything, but there are doors and pathways that open. What did Joseph Campbell famously say? Follow your bliss and doors will open. I always made the mistake of thinking bliss was some sort of hedonistic thing, like, oh, I'm just gonna have fun. But I think he was really talking about the context of who you are, what your purpose is, how it aligns with your deeper self and what you can do to make a difference. So like with 10, this goes into my introduction. Something told me you need to put some wood in the fire. You need to try to speak to the situations that are happening today and make this ancient Gnosticism more relevant. With 10 snackable meditations, it was kind of the same. I had bought this sort of new e-commerce platform and I was testing it and I was said, I need something to test it. So I'm just gonna, in some of my groups, we kind of share meditation practices and tools for everyday coping, especially these days. And I said, well, I'm gonna just do this as an experiment. So I started writing this book and suddenly it started growing and I created the cover and before I even knew it, I was like, oh crap, I am publishing a book in like a month, in a month process, I was like, I published the book and now it just came out in Kindle, it's in print version, the audio version is coming out from an Audible and Apple probably in the next week. So it's one of those, the spirit took me and I just went for it and I have no idea where it's going, what it's going to do. But it's something that I knew it would be helpful. I want it to be helpful because we do live in more fragmented times where people are under a huge amount of anxiety and stress and the old ways might not be working.  I'm gonna wait till I get home and have a drink or watch TV. I'm gonna wait till I go to church on Sunday or the mosque on Friday or my witch's circle, whatever, or my yoga class, my weekly yoga class. But those ways, those old ways don't work. I think we need a set of spiritual, psychological, wellness toolboxes at our disposition at all times of the day. It's not good enough. You had bad news at work or you're overwhelmed because of the Twitter feed and you're gonna wait. It's like, no, how am I gonna get these meditations and these tools that can work for me in an instant because we are being bombarded by media and misinformation and propaganda and the old ways are falling apart from the workplace to societal circles, to our very culture. So I thought this would be helpful and it's something I learned from Alcoholics Anonymous. They always said, it's not enough to go to meetings, have a toolbox of these spiritual tricks or tricks or what it could hacks if you would, that'll get you. There's an old saying in Alcoholics Anonymous that goes, what does it take for an alcoholic to relapse? A broken shoelace. And it's so true and we all have that. It could be something like your coping and the car doesn't start or some shitty email from a client comes in or your spouse is having a bad day and just rubs you wrong. Of course, the kids break something and suddenly you are off your game and we live in a culture where this, you are off your game is more and more prevalent. I mean, as I'm sure you've heard people like Jordan Peterson and others talking about, these are the best times, less poverty, less war and all that, we've lifted all these people up from poverty in the 19th, 20th century. And I'm saying, yeah, I agree, but suicide, depression, anxiety, domestic violence, it's out of control. And in 2020, which most people or the media overlooks, it's just getting worse. So this is sort of my contribution that has helped me. It's from hallow traditions, various traditions, pick the meditation that works for you and hopefully I will add some more as they go because I think we need these more than ever, Alex. Awesome. And let's highlight two words, snackable and meditation. So one, these might not be what people would expect on medit, when they hear the term meditation, they expect a long arduous sit. Normal. With that firm, with that firm back in that bamboo slap, if you don't do it. And it's the opposite of that. And it's snackable. Here's one, live life as if everything is rigged in your favor. Oh, I love that. Yeah. So that's a meditation from the book, people. I just gave one away. You can still get them. But you have to have the book in your pocket so you can pull it out and remember. But tell us about that. I love that one. It was brilliant. Yeah, that's from Rumi. And of course, the Sufism is a form of Islamic Gnosticism. And some of these are, you might say, how to reorient your brain, your attitude, and all that as quickly as possible so you don't just get swept away by the day's stress and flows and all the things that are going on today. So a sort of attitude change can really make a difference. And sometimes it can really help you or at least create a buffer until you hopefully will find the more serious stuff. Again, you should have a good meditation practice that is more formal, takes half an hour to an hour. But to get there, you can't just I guess you could go into your work's closet or bathroom and meditate for half an hour. I guess you kind of could if you were desperate. But these sort of, again, sanity hacks, as I call them, can really help out. I mean, just that change of attitude can make a big difference. I mean, again, I go back to Alcoholics Anonymous. There's a saying, when things are falling apart, it means they're really coming together. And as silly as a Stuart Smalley as it might sound from Saturday Night Live, it is true because having a vision and seeing the bigger picture and how opportunity can appear when things seem to be closing down in certain ways can be really important, whether it's in the macro of your everyday or your larger picture of your career, we all have the ability to navigate and find opportunity and fulfill our potential. Yeah, that's great. You know, one of the things I appreciated about the book and the meditations were you included this huge body of inspirational work that most people completely overlook. And that's kind of from the entrepreneurial business, self-development kind of arena. And there's some great ones. Here's one from your book. It doesn't matter what kind of day you're having, the fact that you're having another day is enough to be grateful for. Now, that's one, we've all heard different versions of it. I love that one. But tell people where that came from because I think it's cool. Yeah, is that the one from, I think that's the one from Brad Lee, isn't it? Is that the one? Yeah, yeah, I mean, and this is one that goes right to it and he has this spiritual exercise and this guy is a sales guru. He lives in Vegas and all that, but he does have that sensibility of using, like you said, self-help, mysticism to sort of manage stress. And he came up with his hack and he said, imagine you wake up in the morning and somebody offers you, let's say a million dollars. And you're like, okay, that's great.  And most people will say, I'm gonna have a great day, instant. The possibilities have opened, the potential is open, the mind, you feel freer and lighter.  And then in his exercise, he says, well, imagine if that person said, all right, you can have a million dollars today, but the catch is you don't get to wake up tomorrow. This is it, you're one day with a million dollars. And then he asked, well, what would you choose? And most people would say, screw that, I don't want a million dollars, I wanna wake up tomorrow. I want the rest of my life to continue. And then he asks in a very rhetorical way, well, in that case, does that mean, what's more valuable? You waking up in the morning or a million dollars? And that kind of makes you think it's like, no, me waking up in the morning is more valuable than a million dollars, than a billion dollars, than a trillion dollars.  And that simple meditation in the morning can be a huge adjustment to your attitude, to your energy, and even to what you accomplish that day. So these sort of little tricks and reorientations of the mind, these little programming hacks, can make a difference. Again, they're not totally transformational. The book tries to give, I give links and bigger quotes and talk about these traditions. If you so decide to choose to take them to help you out on your road. And I try to keep it as varied as possible because everybody's different, I assume. Everybody has a different spiritual, psychological makeup. So I have Christian, Muslim, New Age, occult, all these varied traditions so that a person can find what works for them. Hey, you just hit on one of my hot buttons.  You walked right into it. You walked right into it, Miguel. You couldn't have, if you wouldn't have, if you wouldn't have walked right into it, I would have fooled you right into it. Okay, here's another one. Lord, I offer this sacrifice to you for and then for the person. God had once, here's another one. God had once and on earth without sin, but no one without suffering. So yeah, no, no, uh-uh, I ain't buying it. I mean, no, here's my point. Diversity is overrated. Like I just had this thing the other day and I don't know if I, who I offended on this one, but it's like, no, I don't respect your beliefs. No, make me respect your beliefs. Convince me to respect your beliefs in the court of public opinion.  No, no, no, no, I don't respect your beliefs. If you're Christian, I was gonna say fundamentalist Christian, but that's just passing it off. No, I don't necessarily respect your beliefs. And as a matter of fact, this quote that you've given in a lot of ways, so it might connect with some people. And that's what I hear you saying, kind of smorgasbord style. So let me turn this into a question. From aeon bite, gnostic, toughness, because there's certain toughness to the gnosis and willing to face the fight, the challenge head on. I don't wanna hear that there's one son on earth without sin, wait a minute, how do you know that? That is different than all the other quotes in a way that I think we need to at least be explicit. If somebody buys into that, fine, but no, I don't know that God had one son on earth without sin. I don't know that. Yeah, I mean, in a way between us and your audience, it is a bit sneaky because Augustine is a former gnostic. He was a gnostic, but he found he couldn't, it didn't give him the structure that he wanted.  So he went from gnosticism to Catholicism or Orthodox. And he found the structure there, but even to the day he died, he was accused of mixing in neoplatonic and gnostic ideas into his form of Christianity. And I find a lot of his writings really beautiful and inspirational. I just think he was searching as far as the suffering goes. I mean, it is true. Suffering is definitely for everybody. And by the suffering, I mean, in Buddhism, what do you call it? You call it suffering Buddha said dukkha, which is like a wheel that's always sort of loose when you're pulling the card. It's very, like Morpheus says in the matrix, you know there's something wrong with the world. You don't know what it is.  I think that's what the Buddha was. We all know there's something wrong. I think 2021 and 2020 is stressed that and we don't know what to do. We're really uncomfortable in our skin and our minds. So that's what he was referring to as suffering. And obviously everybody suffers because life brings you what life brings you. So I don't know why I got into that tangent about. You did, that wasn't a tangent. I was pulling you into the deep waters and as usual you swim with no problem to the side of the pool no matter where I pull you. But I'll follow up on that. I love the business quote. Like I said, one of the most and Tim Grimes who is a fantastic God, I love Tim and he was on the show recently to talk about his book, the joy of not thinking, which is very non-dual and very in keeping with this conversation we're having. But he turned me on to the fact that Napoleon Hill, of course, one of the most famous foundational business writers of all time authored Think and Grow Rich, which became the kind of seminal book that everyone's built off of. Scam artist, complete scam artist.  All the stuff he's doing, he's trying to do this business scam and leaving, abandoning this child in this state and moving to another. Just the, and like when we move into the spiritual realm we find the, or the people who are trying to co-op spirituality. We find the same thing, you know, the David Koresh is the example I've been using lately. Of course, the Branch Davidian Waco thing. It's a little bit past maybe what some people remember, but I just stumbled across this little factoid that one of the ways that David Koresh really kind of hoodwinked all these good, honest Christians was he had this incredible photographic memory and had virtually memorized the Bible. So he could spew out scripture, just boom, boom, boom off the top of his head.  So combine those, what's that? So combine those two interests and what he had was he would go to these people that he would lure to his little compound and he does this kind of great commune and stuff like that and he'd say, look, I'll tell you what, I've talked to the man and Jesus has told me I need to have a thousand wives and I need to really kind of start this whole new thing. And you know what? I'm checking out your daughter over there. I think she'd be, I think she'd be right in one of Jesus's flock here right from the beginning. She ought to be one of my wives. And he had many, many of these very young teenage girl wives, you know? And that makes a different spin on Waco. And you know, we all hear, oh my, they crammed. It wasn't such a great place and they probably didn't handle it well. But the point, the point is the sage on the stage, it's like a conversation we had before. And what I think Anne Bight is about and what you are about is spiritual disintermediation. You don't need David Koresh to tell you about your spiritual experience, to reinterpret it. And we don't need Christianity to do that. And we don't need their book that people can memorize and no matter who it is. And we don't need, you know, Osha up in Oregon in his cult. So we don't need any of those guys. It's not, it's not Osha, what is it? It's Osho, Rashi. Osho, Osho, Rashi. So, you know, do we have to be, where do we draw that line, you know? So how do you do that?  And I think that's also very much in keeping with what we're talking about with what's going on in the last couple of years. Yeah, I think that's well said, Alex. I always tell people that we are all points of light trying to, on a journey, passing each other by, inspiring each other, and that's the attitude it should be. You shouldn't have any sort of guru or anything like that.  And the passing ships in the night, I think that's definitely the best attitude to have, create your own narrative to life, don't let others write those, because if we're in a stage where reality is gonna disappoint us, sorry, but every single human being out there is gonna disappoint us, and what can be weaponized will be weaponized or is already weaponized. If the Roman Empire had a complete lockdown on everything, same today with the American Empire and the CIA, I mean, I've gone through that journey, and a writer who I love, Gabriel Garcia Marquez, the famous communist that was banned from coming into the United States on the CIA payroll, Frank Zappa, remember, mister, I'm gonna fight Tipper Gore for free speech, and we were, us Gen X were like, all right, we gotta defend, military intelligence, I mean, Pythagoras was probably a spy for some government. This is the world we live in. What can be weaponized has already been weaponized, so you need to know this and accept this and find your own inner light, because that's just the way it is. What's the saying? If it can be destroyed by the truth, then it deserves to be destroyed by the truth, but that doesn't change the game of your awakening. Your awakening is still the most important thing that you will have, your self-knowledge and who these people and gurus and what they corrupt and destroy really has nothing to do with it, and you can move on, again, with ten-snackable meditations, move on to the next light and get inspired and move away, even the Buddha say, if you see the Buddha on the road, kill him.  Just so inspirationally said, and the parents thing to me is like, the way that I hear you saying that is like, if you, I was just having this conversation with my friend Mark Palmer on his podcast, my family thinks I'm crazy, and we were talking about just how difficult this path is, any path that is a spiritual path that is truly this trying to tap into the inner part. And when you walk into the forest and you have the divine and it comes through the trees and you never thought you'd experience it and you experience love like you've never had before, and then you come home and mom and dad say, oh no, son, oh no, honey, that's not what we believe. We don't believe that. And then you go, oh, we don't believe that. Mom and dad, mom and dad are good people and I know they're good people and grandma and grandpa are good people. They all believe that that's not, that my experience is not good, not real. That's the Buddha that you're talking about that needs to be, we need to step over that Buddha and get to the other side, which maybe brings me to the final quote that I was gonna tee up to people from Ten Snackable Meditations. Another phenomenal meditation. This is not a battle of good versus evil. This is a battle of you versus lack of you. That's what you were saying. I think, so talk about that as we finish talking about this. Yeah, that's from James True. This is his book, Best Apocalypse Ever. How we should, whatever happened in 2020, we should be very grateful to the powers that be because they have just opened the veils and showed us so much about the world and ourselves, how we were tested. So I certainly agree with that point and it is true because we are here, that's what Carl Jung said and it's a book too, we're not here to be good, we're here to be ourselves. I mean, we don't know who we are, yet we're all gonna try to solve the world and we end up, as you're saying, falling into some cult or some political party because we don't know who we are and we gotta find out what is our purpose? Who are we?  When that happens, as I tell people, once you start waking up, what did Anthony DeMelo said? Spirituality is waking up and Clark Emory, the famous Buddhist scholar, said, the awakening of an individual is a cosmic event. Once you find out who you are, then the answers will come in a very silent, automatic way. You'll find, like me doing 10 snackable meditations or A on bite, it just, it comes to you and you go with it and it's beyond your egoic, constructed self. I mean, you're talking about parents and I know I can blame my parents but my programming certainly did a lot of damage to my kids. I remember a Jungian guy saying, the parent's job is to break the souls of our children and I'd be like, oh, that's crazy, but it is true, like school. I always thought school was, there was something wrong with this, like a splinter in them hit my mind driving me crazy. And, but I thought, well, I gotta send my kids to school and I did. But then you start realizing, wait a second, school is just like a prison and there's memes on the internet, right?   There's nothing like the Waldorf schools or anything like that. And with my first marriage, I send my kids to school but in this marriage is like, they are completely homeschooled and they're obviously mentally, academically, all that. They're far ahead of kids that go to school, at least here in Illinois, I can't judge anywhere else. So yeah, find out who you are. That is the great rebellion.  So that's the journey I certainly advise to people instead of trying to go out and change the world or assimilate to some system or religion or anything like that. As you can see, Alex, I'd be the worst guru in the world. I would never make it. Not good at it because people email me and they say, well, what are some Gnostic practices? And I said, well, only you know.  I can't help you, nobody can help you.  I can only imagine. So how do you balance that, I guess, would be one question? Well, like anything, I don't take myself too seriously because I know most of what I am is a construct. 99% of who I am has been programmed from my hand gestures to my accent to why do I like the bears? If I was the Chicago Bears, wouldn't I be more authentic if I liked the team from like San Diego or the Packers? You know what I mean? So I try to just realize not to take myself too seriously or reality in itself. So that's really the, and of course there is the inner, there's that inner fire where I want everybody to find their own bliss from Joseph Campbell, to find their own road and that passion to help those who suffer keeps me humble in a lot of ways because there's no time to sit on your laurels or get a big head about things. I mean, we gotta be moving fast here. Great, so Miguel, you've already mentioned in the book it's coming out in Audible. What else do we want to say about this book? 10 Snackable Meditations. I do think people will really enjoy it. You can get a very good sense. You can go look inside and see if it's for you. It's really something that you need to have on your Kindle if you keep your Kindle with your phone or in your pocket because it can be that kind of touchstone bring me back to a good space kind of thing. What else do we want to tell people about it? Well, yeah, and if you get the paper back just put it in your back pocket to use it. I think we've covered a lot of it. It's got, if you want to expand on it, it's got quotes, it's got links to YouTube videos with bigger exercises. It's from traditions from thousands of years ago from Tibetan monks to new age guys to salespeople like we just talked about to Brad Leah. So it's a good, it's a nice good hodgepodge stew of the wisdom of the ages. When it comes down to it, nothing new under the sun. That's what all these masters are saying, just wake up, don't sweat the small temporal stuff because it's all just temporal. And at the end of the day, you're gonna be fine if you don't lose sight of who you really are, which is just an eternal being. You are an eternal being that somehow forgot and now thinks you are in this temporal world or even worse in the skeptical way.  That's pretty painful and you don't have to be in pain. Nice. Okay, and I say that Miguel because I want to pivot a little bit. Thanks again to Miguel Connor for joining me today on Skeptico as I was just referencing. You know, there is a second half to this interview. It was just so different than the first half that I felt like I needed to release it as a second episode, which I will do in a few weeks. But for now, I thought we would just focus in on this great, great interview in this book that he did and I would tee up one question from this one. Which one of Miguel's meditations did you like best? Did you most relate to? Let me know. Anyway, you find me. I have a bunch of new ways to kind of find me on the Skeptico website. So go there, more ways to connect, more ways to do things that become part of, I guess, a community of Skeptico listeners. So do check that out if that sounds interesting to you. I got a lot more to come. Until next time, take care and bye for now.