Well, hello and welcome to Understand Men Now. I'm Jonathan Asley of JonathanAsley.com and I'm so excited to be doing this live stream for you today. Our topic, this pain gets him addicted to you. Wait till you hear about this pain. All right, really quickly, if you're brand new to my YouTube channel, please hit that subscribe button, hit the bell if you're so you can be notified of new videos. And if any time during this video, the content resonates with you, please hit that like button so I can be seen in the YouTube algorithms.  It's direct, a little tough love and a lot of heart. And occasionally I use expletives to enhance a sentence. So if an F-bomb or two is in your cup of tea, I suggest logging off right now. Lastly, these are my thoughts, my perceptions, my opinions. By no means do I suggest this is the truth. You have to decide the truth for yourself. I'm a bit of a contrarian, so my advice goes contrary to public opinion, and traditional expectations. All right, let's dive into the kind of pain that makes a guy addicted to you. You know, there is this belief that this pain, the fear of a man losing you will cause him to come up and claim you if he feels like he's going to lose you. This is a narrative I hear over and over and over again by many of my contemporaries. And I think this was brought on by the book, The Rules, which basically talks about playing hard to get, to pander to his fear of losing you. And if there's this fear of losing you, he's going to step up to be in relationship. And I've heard some wacky things like you shouldn't contact a guy for five days and make sure you don't post anything on his social media account so he doesn't know what's going on in your life. And that will create all kinds of anxiety for him and he's going to just want to come up and claim you because he's got this fear of losing you, this pain of losing you. I've even heard from one dating coach that suggests to women that they should create conflict even before a first date. Let me repeat that, to create conflict before a first date, like actually canceling at the last minute just to see how the guy responds to conflict. And well, I could see the merits of that on one level just to see how someone, but to do something intentionally, to intentionally not contact someone for days, to intentionally not post things on your social media and to intentionally play hard to get, what's the real benefit of doing that? Because if you're doing it from an intentional place, if you're intentionally trying to create some anxiety, trying to create some fear, some pain in this man, how can he ever really trust you? And I want you to think about it. Let's just put this in reverse for a second. How do you ladies feel when a man disappears for five days? How does that feel? You get, become anxious. You start oftentimes chasing someone. And that's, and you almost act in a desperate place.  Is that what you really want? I hope to God that's not what you want. I really hope to God because that's not what's going to create long lasting love. All of this game playing rhetoric you hear over and over again isn't going to create long lasting love because ultimately there is a pain that will actually create more connection with them. However, what I really wanna stress in this moment is how to avoid playing the games. How to avoid to, so you don't even have to play any of these games.  Well, I think it's really important to understand the, it's really important to understand the importance of developing the friendship early on in the dating process to develop the friendship because friendship builds trust. I'm gonna repeat that friendship builds trust and the problem to date is most people are spending more time on their phones texting and communicating over their phone instead of actually doing things together to build the friendship. But Jonathan, I'm in a long distance situation. Well, let me tell you something. All of that cumulative time on the telephone isn't really building trust. It's not building real intimacy because it's not a real relationship and it's not real friendship. It's a cyber friendship. It's an internet friendship. It's a virtual friendship. It's a electronic friendship, but it's not a friendship of actually being there for one another. And that's where trust comes by building the actual friendship in the relationship. And I'm talking about all the long lines of also being physically intimate with some, well, let me reframe that, rewind. Physically intimate, meaning I'm just talking about kissing.  I'll get to that in a second. So how do you avoid even getting to a point where you have to play these games where you have to make a man feel pain to actually wanna be with you? Well, then it's gonna require doing social activities, hobbies, mutual interests together, spending time with family and friends. That's how you build the deeper roots of trust in a relationship. The deep roots of trust isn't built because the two of you like sushi and the two of you like stand up paddle board and the two of you like the Rolling Stones. That's not going to build trust. That certainly feels familiar when they like the same things, but what's gonna cause building trust? It's actually doing things together. And yet sadly, people today spend so little time doing things together. And worse, you're meeting total strangers today. You're meeting total strangers.  If you play the no contact game for five days, here's the thing. If he's just not that into you, he's already moved on.  The real men who want a fully committed relationship. And I gotta tell you, this is becoming fewer and far between for men because ladies, you've made it so easy to have sex with you. You've made it so easier. The barrier to entry is almost a couple dates and the guy can easily get in bed with you. And by the way, if you're in a long distance situation, it's, I mean, a guy could talk to you for months and he's almost guaranteed to get laid when he meets you.  This is, it's so important to understand the mechanics to a healthy, happy relationship.  And if you really want to connect with your heart because this is what love would do and this is how love would respond is I highly recommend checking out my book What the heck is self-love anyway? By the way, there's a link below to get all the books I recommend. This is a journey of personal development, self-help and spiritual work.   It's become so bastardized and yet people are still meeting this way. So, but it's gonna require a lot more intentionality in the process and ladies, you oftentimes just give your power away to men. You are in charge of your relationship, Destiny, not a guy. So I'm inviting you to be more intentional in the process and not leave it up to the man because here's the thing, all this game playing isn't going to work. It's gonna require actually building the roots, building the threads together, the roots to deeper trust.  So how are you going to avoid this? Build the friendship. You know, when you build the friendship, you don't need to use pain to actually get a man addicted to you. So I said in this broadcast, what's the pain that's gonna make a man addicted to you? What's the pain he has to experience?  That's right.   I know some of you don't feel that way, but a lot of men as well as women because you're riddled with childhood wounds and traumas and adult traumas that makes it very difficult for you to lean into a healthy, happy relationship. If you operate from a place of believing chemistry equals relationship success. And if you're not familiar with my relationship iceberg chart, most of you focus on what's above the waterline, that's chemistry. And you're not focused on what's below the line and that's shared values, blendable lifestyles and emotional maturity. And let me just tell you something.  Roughly 20% of the, by the way, this isn't a fact, this is an opinion. Roughly 20% of the population has clinical issues that makes it difficult for them to lean into a relationship. And while I state 20% are emotionally healthier at good skills, I'm being generous because the vast majority of humans are dysfunctional. So now that you understand this, now that you understand what you're dealing with, let me tell you the pain that's gonna actually make a man addicted to you. And that is you, the pain of him being outside of his comfort zone, the pain of growing up. Okay. And for him to get outside of his comfort zone, I wanna recommend what I just shared a moment ago.   And if he's attracted to you and he likes you and you guys have potential, he'll do it. It'll be uncomfortable for him, but he'll do it. And let me tell you something. I'm getting email after email after email from women continually telling me how this is working for them. I'm getting men emailing me thanking me for this. I'm actually having clients having me talk to their guys that they're dating because this is a valuable tool and it's gonna be uncomfortable for some men. They are not used to talking about their feelings. But if you really wanna make a man addicted to you, it's time to get him to tap into his heart. Not his heart on, his heart on. I'm gonna repeat that, not his heart on, his heart on.  And yes, there are a lot of looky-loos out there. There are a lot of dysfunctional people out there. And ladies, you are no picnic either. Let me just say this, you're no picnic either.  And I gotta tell you, it's because of these devices that's making it almost impossible to actually connect with someone at a heart-centered level.  I gotta lean back to my feminine, let him claim me.  How can we connect at a heart-centered level? And not everybody is capable of it. Quite frankly, the vast majority of people aren't. But I'm gonna invite you to do this. You do the work of yourself. And then you become a magnetic attractor for those men who are ready to meet you where you're at. They don't even have to experience pain to be addicted to you. They're gonna already go, you know what, I'm okay with going outside of my comfort zone and do this work because that makes sense. And yes, it's a small percentage of the population. By the way, those were prayer hands. I'm making a prayer for you. There's a small percentage of the population, but here's the bottom line. What's the definition of insanity? Doing the same things over and over again, expecting different results.  And that is the vast majority of humans are riddled with childhood wounds and traumas and adult traumas that makes it difficult for them to lean into a relationship. This is why I highly recommend reading the book, The Hoffman Process. The Hoffman Process.   Because you know what? If you haven't done the inner work to be prepared for a relationship, if you don't actually have good communication skills, and I know ladies just because you can vomit your emotions doesn't mean you have good communication skills. I can tell you women are just as bad at communication skills as men. This is why you may wanna read the book, Nonviolent Communication by Marshall Rosenberg. And this should have been called Compassionate Communication. And then there's another book I've been recommending lately. I hear you, the surprisingly simple skills for extraordinary relationships. If you haven't studied this stuff then you are most likely not prepared to be in a juicy, delicious, happy relationship.   I just had one today. I can't believe the crumbs she accepted. I can't believe what she experienced. I can't believe her own actions.  Now, am I an alarmist? I hope to God not. I hope I'm not an alarmist. I hope I'm a realist. And inviting you to do the inner work so you know what, no matter what happens, whether you're with the guy or not, you're feeling good about yourself. And ladies, you gotta stop giving your power away to man. And what I mean is when you make it all about the guy and not about you, not about what you want, but about your own well-being. When you make it about him and how you're hoping he changes and he changes and he changes. Do you know most couples therapists when two couples come into a therapy session, they usually operate like this. Couples are maybe holding hand in hand. Maybe they're not. They're pointing to the therapist saying, fix my partner and the other person saying, fix my partner. You gotta fix yourself. You gotta work on yourself because none of this game-playing rhetoric works in the long run if you're a dysfunctional human being. So start with yourself and guess what will happen. You will actually become a magnetic attractor for potentially a great guy in your life. And that's my invitation for you. Is this thinking in as this resonating? Please let me know by hitting that like button. Please let me know by saying amen in the comments there. What's the pain the man has to experience? The uncomfortableness of your setting standards by making him do a little bit of work before he gets into your pants. So let me tell you something.  Or at least you have a good chance at that. All right, that's my story and I'm sticking to it. All right. I think that covers the topic portion of our conversation today. Now we're gonna get into the Q and A. Those very familiar with my Q and A, write the word question, post the question there after, or you can purchase a super sticker, super chat. All the monies from the super sticker, super chat, goes to a scholarship fund in the name of my son, Connor Asley. That's him right there. That's my son who passed away. God, it's coming on four years now.  And all the monies go to a charity fund to donate to the Hoffman process, to insight seminars and help defray the cost of personal development for those that are seeking help. So again, write the question and post the question there after. And if you're listening to the audio portion of it, you won't be able to see any of those. Before I take the first question, I had a lot of people comment to me and asking because I did a live stream last week, asked me how my spiritual journey went this weekend. And I thought I'd share this with you because it might give you some insight into male behavior as well. So for those that don't know, I'm a psychonaut. I use psychedelics to basically enhance the experience of getting into a deep meditative state. I do it with a shaman. Usually it was a group of people. Actually, I had a friend with me this time. It's very contained. It's a very sacred space. It's very safe. I know a lot of people are worried about my health. It's a very, this has been, cultures have been doing this for thousands of years. The American Indians did it and Peru or do it in Peru and a lot of South American countries. This is rather safe.  And let's not get into processed food and pharmaceuticals that have killed more people than doing psychedelics. But what happened on my journey, I asked the medicine what message do you have for me? And I also asked to connect with my little kid. And what was fascinating to me is I connected to my little kid but how he perceived the world as being a provider protector. And I had some amazing epiphanies because when I, and so this centers around what money means to a relationship. In fact, I have a video coming out in a few days about this money and relationships. But what many means in a relationship, and I remember when my father was going through, I was probably 10 years old give or take and my father was going through some financial struggles. And my mother who was a homemaker went back to work. She was a seamstress and she went back to work to help the family. So one of my first impressions around money was centered around my mom was a teammate in the relationship. And interestingly enough, when I got married, I met a woman and we were both kind of teammates in the relationship. But I remembered my father kind of losing his job or there was a shift in his job. I don't remember exactly what happened but it left a scar for me. It left a trauma for me to witness what he was going through emotionally. And then, and my wife in the beginning was a teammate until we got divorced. And then it became a war, the war of the roses. I mean, it was like all about how can we, there was this, it felt like an extortion centered around money. So I had a huge trauma around money in relationship and what that meant to being a provider protector because my whole role was to be a provider protector. And then I felt like it was all being ripped apart from me not only losing my job at the same time. So there was a lot of belief systems that have permeated over the years and percolated which has caused a very kind of fucked up way of looking at being a provider protector and how money is used in a relationship from my perspective. So a lot of my advice, I want you to know comes from this dysfunctional way of viewing things. And I know that traditional expectation is many provider protectors and they pay for all the dates and there's the biological aspect or the instinctual aspect but I will tell you trauma can override all of this. And I was literally sitting there going, I have all these old scripts that make up who I am and the medicine basically said to me, it's time to write a new script for yourself. It's time to write your own script. And while I haven't written that yet of what it means to be a provider protector what it means to be a man in a relationship.    They say I'm mostly my feminine energy.  And I have to remember that I'm a solid human being I am not defined by my gender per se. I am defined by my character, my kindness, my compassion and my commitment to be of service to you all. That's what defines me and not my character or my gender I should say. And that's just a little bit of the script I'm gonna be rewriting for myself. So I wanted to share with everybody who asked about that that's what happened on my psychedelic journey this past weekend. All right, I see we have some questions that came in. Oh, Heather writes in. Oh, by the way, thank you for the super sticker of $5. I appreciate that. She said, in regards to women being the breaks is it okay to let off the brakes sooner when dating someone who is not a stranger but a friend? Look it, you know, I'm not a Puritan but I feel as though it's important to draw.  I mean, basically maybe I'm charming or whatnot but I said all the right words and it was easy. It was so easy.  That's called the dysfunctional moonwalk, okay? When we start just vomiting all our problems so you basically go, oh, go heal yourself. Instead of me saying I need to go heal myself I would get it from the woman to say that. That's the dysfunctional moonwalk. So here's the thing about sex. Look it, I've known people have had sex on the first date and happily married. I've known people have sex on the third date become happily married. I know a lot more people have had sex on the first, second, third, fourth, fifth, sixth, seventh, eighth, ninth, 10th date. I know a lot more people that none of those people are in a relationship and many of those women have had multiple situations like that. So here's the bottom line. You don't take the breaks off until trust is built. And that's a hard thing to do. It takes about a hundred hours of face to face time just to build the first layer of trust. I repeat that a hundred hours of face to face time which Ethan, I'm in a long distance relationship we can't do that. Well, guess what? Barely any trust is built over the telephone. Barely any trust is built over the telephone. A lot of familiarity is built over the telephone. A lot of familiarity, a lot of familiarity. But trust happens through the storms. That's where trust is built through the storms not through the telephone. So let up the breaks when you feel like you can actually trust this person. And trust isn't about fidelity. Trust means trust is, does this person have my best interests of heart? And by the way, I don't know how many guys will say things like, oh, I promise I'll always be your friend. Oh, I promise this and all promises only happen when you can look back and connect the dots, not upfront. You can't make a promise and it go forward. A promise of being your friend, a promise to be there for you is only when you can look backward. So until you can actually look and say this person's really got my back through actual actions over a period of time and not words, you make the choice for yourself. And by the way, make any guy who reads this book with you has a better chance of going the distance than most guys that say it, words, words, words, words, words, words. If you love me, show me. So Heather, thank you so much for that. I really appreciate it. All right. I saw another question that came up earlier. Let's find it. Let's go swim. Oh, speaking of let's go swimming. Look what I got in the mail today. Just keep swimming. Dory. Thank you, whoever sent that to me. There was no name. I wanna thank you so much. All right, we're gonna go through here. I saw a question that came in very early. Claribel, if I said it right. Question, is it possible someone fall in love within a week? He feels so connected to me and saying he loves me. So I have a simple question for you. If you were going through chemotherapy right now for the next 30 days, would he be at the hospital bed by your side wiping the vomit from your face? If the answer is yes, then he loves you. But if he's not, but and I know you can't test this, but sweetheart, excuse my term of endearment. You can't be in love with someone a week. You can feel lust or limerence. Look up the word limerence, extreme infatuation. Look up lust.  That's what lust is.  And limerence is, is I'm extremely infatuated. Yes, any person can feel that within nanosecond of meaning someone. Oh my God, if I told you how many times I've lusted over women or how many times, by the way, do you know 70, they did a study in England and at a college and asked a hundred men went to a hundred women and said, would you like to go on a first date with me? Question number one, would you like to go back to my dorm room number two, or would you like to have sex with me? 50% of the women would say yes to a first date. Smaller percentage even went back to the room and zero said sex. Now they did the reverse for men. And here's what happened. 50% of the men say they would have go on a first date. 65 said they would go back to the person's room and 75% of the men would have sex with the woman right there in that moment. Do you see the difference between men and women?   Women are less likely to do that. So coming back to your question about true love, it's not love until he can be there for you through the storms. It's not love until he can wipe the vomit from your face if you're going through chemotherapy.  Men use fantasy to get you in bed and you have the fantasy that once you're in bed with a guy, he's serious, it's not true most of the time. There's always the exception to the rule. I can't generalize, I get it, but that's most of the time.   By the way, if you really want to get men to shape up, every woman on the planet for the next three months wears a chassis belt and you're going to see a whole, by the way, I know it sounds Puritan, but there was a real value to waiting for commitment to have sex. And now we're in a hookup culture.  And I talk to millennials and I talk to Gen Zs and they're all just hooking up with one another. It's gonna, for those of us baby boomers, Gen Xers, our children are fucked. That's how bad it's getting out there. I want you to be different. I want you to stand in your power. I want you to be intentional. I want you to start using radical honesty. I want you to start hardballing guys because this current methodology is so working in men's favor to get laid. And it's so easy. 75% of men will have sex with a stranger.  And look at, I'm your big brother. If I could be there for you on a first date, I'd have the shotgun pointed that the guys face and say, what are your intentions with my little sister? But you have to do that for yourself because I can't be there. Although I will tell you, I have a client. I just got a client who sent me pictures of her and her new boyfriend. I wanna show this because she gave me permission. There she is. Isn't she sweet? And I gotta tell you something. Before she met him, I got on the phone with her. Then the first guy she met to vet him. That's part of my service. If you want me to talk to the guy, if you're a client of mine, I'll talk to the guy you're dating and say, what are your fucking? No, I don't do it this way. I do it in a very conversational way. What are your intentions? I get to, by the way, I love this. My clients are all asking me to do this. By the way, if you'd like to work with me, check out the link to a free discovery call to see if working with a coach is right for you. The link is in the description below. All right, let's start taking a few more questions. Let's go swimming. Oh, here's one. Let's see. Bum, bum, bum, bum, bum. Jay Wortman says, Jonathan, remember, it's not what people call you. It's what you answer to that counts. I came from a generation of psilocybins. I totally understand you. Don't worry what others think. I'm a psychonaut, so thank you so much. I appreciate that. Sandra says, yes, money video. By the way, that's coming out on Sunday, so be on the lookout for that. Okay. Lynn says, question. If someone puts his info such as a big home, car vacation, home ranch, car on their profile, is that a red flag? I don't care about that stuff. You know, it's interesting. The Tinder swindler did that. Private jets and all this fancy stuff. Look it, there's, well, let's be, let me just be candid with you about something. By the way, Google the term hypergamy, hypergamy. This is where women seek men of higher status, high status men. So for men, it actually plays in their favor to show their status if they have, especially if they have a net worth of, if they have a net worth of over a million dollars and make an income of over a quarter of a million dollars a year, because roughly the average, I think 75% of Americans have less than a three quarter million dollar in their net worth. In fact, I believe, no, let me backtrack. The 75% of Americans barely have three months savings in the bank to cover them if they lost their job. So by a man setting his status up above the average, he's more attractive to women who believe in hype, not believe, that operate from hypergamy, hypergamy. Okay?  I'm not saying every woman operates that way, but it's very instinctual. So it plays to men's favor to do that.  It's just, I'm not saying it's right. I'm just saying that's the way it is because we have an egoic population of materialistic people that are driven by their selfish egoic needs and not from a heart-centered place. So yes, that's why it happens, Lynn. I'm not saying it's right or wrong, that's just why it happens. All right, bump, bump, bump. Oh, Jackie says, I ordered the book. I ordered your book in the Hoffman process. Way to go Jackie, great book. By the way, the Hoffman process is an intense book.   By the way, just the questionnaire to go to the Hoffman process takes 12 hours to complete. 12 hours just to complete their questionnaire to go to their live retreat for eight days. So it's intense. All right, let's just keep swimming. All right. Hey, purchase a Super Stick or Super Chat or give me a thumbs up if this content's resonating with you. All right, Phoenix writes, are men willing to date and accept women who have low self-esteem or low self-esteem, a barrier to a relationship? What books do you recommend to overcome low self-esteem? What books do I recommend to overcome low self-esteem? Everybody sit tight for a second. Everybody sit tight for a second. A second, a second, I don't know. Okay. The first person that came into my mind was Brene Brown, Brene Brown. And I highly recommend checking out the book, The Gifts of Imperfection by Brene Brown.  And then I recommend leaning into her other book, Daring Greatly, Daring Greatly. How the courage to be vulnerable transforms the way you live, love and parent and lead. Daring Greatly, two great books I highly recommend. Along with the Hoffman process. So that's a great question. Thank you so much. Definitely do both those books. I highly recommend it. Beanex, I appreciate that. All right. Purchase the Super Sticker Super Chat, ladies. Be easier for me to find these questions.  So, great question.  I don't like tanking a time limit or something like that. I usually recommend trying to avoid situations where you could be sexual with another. So basically don't go to each other's homes. In other words, invest about 100 hours of face-to-face time together outside of your homes. Number one. Number two, you can simply tell them, hey, I wanna share, okay. I wanna share something about myself. Would you be open for me? Would you be open to hearing it? She goes, or you go, before I'm physically intimate with a man, I'd like to know that we're monogamous and exclusive with one another. That's how I operate. How do you operate? Oh, I just see casual relationship. Okay.  You don't have to be that blunt, but tell him how you operate and see how he shows up.   So when I like someone, so I might feel like I might push the envelope a little bit and yet at the same time, I respect boundaries. When you simply say I want commitment and exclusivity and I feel like it's gonna take some time, I want monogamy and exclusivity. I think it's gonna take time before we build trust with each other. That's all you have to say. And then do the social activities, the hobbies, the mutual interests so you can build trust with one another. John Newton, the men are supposed to lead the process. Ladies, the number one search term for you women is why are men commitment phobic? Why do men ghost? Why do men disappear? Why are men emotionally unavailable? So why do you wanna give the job to a man you should be leading your own relationship destiny? Now, I'm not saying you do the work. I'm just saying you guide the process by making it an invitation for him because you don't tell a man what to do just like you don't like to be told what to do. Do you like to be told what to do? Of course you don't like to be told what to do. So you don't tell a man what to do.  Is this sinking in those folks? Is this resonating with you? Please let me know. By the way, right now, I'm gonna shift gears. If you have a personal question to ask of me, we're gonna save the next five or 10 minutes for personal questions of me. Write the word personal question. And then if you have something to ask me, this is your time to ask me personal questions. I have something I wanna share with everyone, but I'm gonna give you an opportunity to ask me personal questions from this point forward. Anything you'd like to ask within reason. So I had a woman reach out to me on Instagram friend asking about dating men over six feet. Dating men over six feet. And what she was saying to me is she's five nine. So how hard it is to date men over six feet. Given that only 14% of the male population here in the United States is over six feet tall. I happen to be six two, so I'm in the top 3%. So I want you to know something, ladies. Men over six feet tall is 14% or less. But Jonathan, I'm five foot two and I need to be with a man six feet or taller so I can feel protected. You're cutting out 86% of the men if you operate that way. But I heard something interesting from a woman, from a therapist and what she did on her dating profile.  And what she said on her profile is I prefer men five foot six to five foot nine. She says, I prefer men five foot six to five foot nine. Because she realized that the average male height is probably five, nine, five, 10. Well, it turns out a man six foot three reached out to her and that is now her husband. I will tell you, ladies, when I see women's profile, I'm six foot two, but when I see women's profile I won't date anyone under six feet tall. I eliminate those women right away. Do you know why? If you're that judge, I feel like it's a judgment. It's like saying, if I wrote, ladies, if I wrote I only want to date women with double D tips. Would you want to go out with a guy who wrote that? The same thing, you don't have to write down what you want to go out with.  So why shoot yourself in the foot? To me, it's like writing down, I don't want liars. I don't want cheaters. I don't want, you know, narcissists. Like that really works.  And I don't date idiots. Now I'm being tongue in cheek. I would never say that. I'm saying it out loud just for fun right now. But that's kind of what's going on in the back of my mind because if you're foolish enough to write these negativity things, I don't want to be around it. So what this woman did is I prefer dating men. And she said she got so many emails from men over six feet tall because that was competition for them. They were like, they were going to compete for her. I'm not saying it's a great strategy. I'm just telling you a strategy I heard. I thought it was kind of interesting. All right, so anyways, I wanted to share that with you all. All right, let's save the last few questions for personal questions for John. If you have a course, personal question for me. Mary Ann says, question, when did you do your mushroom trip this weekend? Does it make you feel psychic? So I did it just a couple of days ago. I will tell you, I had a physical purge. I think part of the reason why I wasn't able to do my Monday livestream is I was purging a lot of old stories, old beliefs. It took a lot out of me this journey. Unlike most others, most mothers tend to be gentler, but this one was deep. I was digging deep into childhood wounds and belief systems. So to answer your question, it was a few days ago and I did feel kind of a full purge happened in my life which was so beneficial for me, especially on what I think it means to be a provider protector and all the bullshit scripts out there. So thank you for asking that question. I appreciate it. Sherry writes, how long did your spiritual journey last? So we usually meet at around 3.30. We take the medicine around four o'clock and I was physically capable of driving by 11 o'clock at night. So the journey is about four hours, but it feels like two days goes by. Time is an illusion when you're on this medicine. And by the way, I'm doing a sensory deprivation floating tank tomorrow just to get into that state again. I'm gonna try sensory deprivation floating tank which is just a couple of miles from where I live. So thank you so much for that question. Sherry, let's see what else we have. Personal questions. If you can put those titles in the chat, please and thanks. I don't understand that question. What titles? Oh, I don't remember what I, by the way, folks, I do stream of consciousness. I don't remember what I just shared. So sorry about that. Ah, let's see. Let's go swimming, let's go swimming. Oh, Christine, thank you so much. I appreciate that. Live, love, 111. Personal question, cancer recovery, but major surgery, double mastectomy, challenging in this area. How as a man do you see this? I'm over the years, I've dated two women who have had one who had a mastectomy and I dated one woman who had a double mastectomy. Unfortunately, both of them were right in the midst of what they were going through and they were going through a lot of, they required a lot of support and care and at that time in my life, I didn't feel, I wasn't even remotely in the position to take care of someone and both these women needed that. I would say provided that we built a strong friendship together and there was a real genuine energetic connection between us and there was real potential for love, I'm not gonna rule out anything, but they have to be in a position where they can be there and I think if they're in the midst of it, it's gonna be very difficult and I'm just not ready to, I'm certainly ready to support someone when I'm in love with them and we built that friendship and we built that trust with each other, but I don't think I'm ready if they're not ready and they'd have to be, I mean, they probably have to have done the Hoffman process and some other things for me. Well, actually I want every woman I date to, by the way, if I date a woman, I will treat to the Hoffman process as my birthday or Christmas gift for them because I think that will, she will be such a changed woman. I think her heart, I walked away from the Hoffman process, feeling, knowing what it feels like to really experience self-love, to really, that's, it was actually, I talk about in my book what the heck is self-love anyway and although Connor who passed away and there's a picture of him, aww, he was the impetus for the book, it was really the Hoffman process that really opened my heart up to loving myself and so any woman I date, if she hasn't done the Hoffman process, it'll probably be my birthday gift or Christmas gift to her and by the way, this ain't cheap, it's four or five grand and it is well worth it because she's gonna come back a beautiful light-hearted woman just because of it, that's my invitation or at least that's my belief anyway. My hope is she still wants me because a lot of people come back from the Hoffman process and they want something else, so, but my hope is that's the case. So anyways, I'm sharing that personally with you all. Thanks for asking. Christine says, I apologize for spelling your name wrong, doesn't bother me one bit. My name is unusual. All right, Lynn writes. Personal questions, sort of, I sent you a Facebook message but I'm only a follower from Jane McWilliams Rockwell, that's me. If you could ever read it and maybe before the followers get cut. Okay, if I see it, I'll pay attention for it, Janet. Thank you so much for that. All right, let's go swim in. Christine says, how often do you desire to date? How much time do you spend on a first date with a woman?  Great question. So, I'm trying to think. It's, I don't think I've gone on a first date in 2022 yet. I've done a lot of prospecting on the phone. I've had a lot of conversations on the phone but they don't seem to fizzle out. I've been ghosted three times in the last three months. One woman, I thought I got ghosted and it turned out it was a misunderstanding and that turned into a mess on the phone. And then last year, I think I met two women. I went on a couple of first dates. There was one woman I liked. So, what do I do for first dates? Okay, here's the thing. If I'm not, if I find them interesting but I can't tell if I'm physically attracted to them, I prefer coffee.  I've put together a stellar profile.  Men are jackasses and women. You're no picnic either, okay? So, if I doubt if I'm gonna be attracted it's a coffee date. Now, last November, I connected with a woman who would also be a follower on YouTube. Very attracted to our pictures. I mean, I scheduled a drinks at a nice hotel bar. This was in the midst of COVID but I knew that they were pretty laxed over there not as strict as other parts of the area or the city. And we just had a great time chatting at the bar and then we went out for dinner afterwards. So, like I'm play it loose. If I don't know if I'm gonna be attracted to you it's gonna be a coffee date. If I'm physically attracted to you and I know you're physically attracted to me it's gonna be drinks and or dinner. And I don't go out anything fancy because I like to keep it light. I don't wanna make them have to spend a lot of money getting dressed up. Keep it casual, keep it simple. It's about connecting with one another and not about showing off. That's my belief anyway. So, thank you so much for that question. Veronica says, who does your mushroom guidance? A shaman, correct. It's a shaman. Heather says, silly personal question. If you go into the future and see yourself what would you want, what would you want to? You know what, I don't spend a lot of time with goals. I don't spend a lot. But people ask me, where do you see yourself in five years?  Listen, when you lose a child you don't futurize. You think in the present. You know what really turns me on? Presence, awareness. And I'm actually, I'm a seeker. I'm a spiritual junkie. I'm a seeker of deeper truth, of deeper meaning. I'm a seeker of philosophy. I'm a seeker of studying brilliant minds. I don't care about, it's not about the future for me. It's about experiencing life because this is what Connor would want me to do. He lived life to the fullest, right up until the last moment he died. That's the way I'd prefer to live, not thinking about the future. I mean, you can put your faith in God. Don't forget to tie up your camel, as my father used to say. I mean, I put away for retirement money. But at this point in my life, I've sucked the bone marrow out of trying to become a better human being. I try to learn to communicate better.   I get defensive. My ego pops up all day long. I am not perfect by any stretch of the means. I just have a capacity to express myself in a way that's seen, heard, and understood. And I know many of you think I'm kind of that superior guy. I'm not, I'm an average guy. Let's just do the best he can. And I'm not focused on the future. I'm focused on being of service to all of you because this brings me joy. By the way, schedule a discovery call with me. Hire me so I can support myself and support this channel. Purchase Super Sticker, Super Chat. Hit that like button, share this. All right, we're gonna take one more question. Let's see. Let's go swimming. Let's go swimming. Just keep swimming. Just keep swimming. Just keep swimming. All right. Okay, last question of the day. Question, what are your thoughts on the concept of twin soul soul mates? Personal comment. Thank you for all you're doing for us, big brother. Thank you so much. I think we have multiple soul mates in our lives. I do believe in soul tribes. I believe in soul mates. I don't believe in twin flames. I think that's a good, that's twin flames are usually karmic relationships in my mind. So I don't believe in that. But I do believe that we have many soul partners out there. And when we're meant to meet, it's gonna happen. Honestly, I'm taking myself off the dating apps. I am not spending time on dating apps. If I get an email from a woman on match.com and I think it's a fit, I'll put in effort. But I'm just gonna sit and allow the universe to bring her to me. It's raining good women. It's raining good women. It's raining good women. It's raining good women. My life partner and I will feel amazing chemistry with each other. My life partner and I will feel this great sense of communication with one another.  My life partner and I have lifestyles that are blendable with each other. And we can build a bountiful life together because we believe in partnership and support one another. My life partner and I share the same values in most areas like politics, religion and the vaccines these days. Just to name a few, especially on health, especially on spirituality, especially on personal development and growth. My life partner and I have a passion for life to get the fruit out of life, to get the bone marrow out of life, the juice out of life. We have that together. And lastly, we have intimacy with each other.  We have emotional intimacy with each other. And that is my prayer. That is my invitation to invite that into my life. And I invite you all to set that same prayer for yourself. Can I get an amen? Ha, ha, ha, ha, ha. Thank you for allowing me to share. All right. Did you like my little prayer? Let me know. What you think of the seeds will sow, will grow exactly, Lexi. Ah, affirmations, exactly. Amen, exactly. Thank you, Jonathan. You're the best big brother. Thank you all. You know, I think this would be a great place to wrap up. Folks, if you'd like to schedule a discovery call with me to see if working with the coach is right for you, hit that button. That link below. If you'd like to join my group called Midlife Love Mastery, check out the link below. If you'd like to follow me on Instagram, check out the link below if you wanna get any of the books I recommend. Check out the link below. And by the way, I noticed that someone wrote, Sonya, I didn't see your question. I apologize. I did not see it and I apologize for that. Next time. All right. I hope you found value in this. If you did, please share this with your friends. Please hit that like button. And I'm gonna wrap up this video as I always do.  I'm gonna reach into the camera and give you a hug of love if that's okay. I'm gonna ask you to turn to someone, a pet, a teddy bear pillow and give Iter them a hug of love because hugs are a great source of love. Now let's face it, we could all use more love in our lives. I wanna thank Salvi. So God, I can't even pronounce your name. Christina, Jane, Cindy, Pink, Sherry, Lee Hong, Sonya, Jody P, Lynn, Jade, Renee. Again, I apologize for that. One person I didn't see hers.  Be well, bye-bye now.


We're delighted that you could come and have this chance to meet with you. And I realize that you've been through this drill once before. George was here, and I have no way of knowing what he said. And if I repeat anything, he'll put up with me and I'll pretend that I just added it for emphasis. I feel a little like I'm seeing a premiere. I can now say that I have met the new superstars for the Congressional Class of 1983. We hope this will be the first of many return visits for you to the White House. I know I'm supposed to be brief, and I will be, but I can sum up most of what I want to say about three thoughts. Go get them. You can do it, and we're behind you all the way. We have a lot of charges leveled against Republicans in the weeks ahead. I just remember something Abraham Lincoln once said. Truth is generally the best vindication against slander. To listen to many of our liberal friends complain about deficits, you might think someone else was planning all the ready expending. To listen to them scream about 16.5% interest rates, you might forget that they were the ones who left us with 21.5% interest rates and a trillion-dollar debt. To listen to them cry for more compassion, you would never know that they presented over the greatest single tax increase in history. Just five years ago, a tax increase to get the working men and women right in the solar plexus, and when you come here, you'll be here for two more installments of that tax increase that they passed back then that are still needed to be applied. They, that whole matter of compassion and unfairness and so forth, they have me almost believing I eat my young. But I'll stay one more time on this one. We all know you can fool all of the people some of the time. You can fool some of the people all of the time. You can't fool all of the people all of the time. And we're not going to let them be fooled in November. Now, the difference between you and your opponents may very well be something that I thought typified a great many of the congressional leaders on the other side up there on the hill. And that is the story about the congressional candidate that went out into the hustings and came into a little town courthouse lawn. Went there and sat down beside an old fellow on the bench to tell him he was running for Congress and when he finished his pitch, the old fellow said, what are you going to do about the geese? And they looked out in the lawn and was covered with geese. Well, he said, isn't that a lovely scene? He said so fast. Well, he said, we'll preserve. And the old fellow said, you just lost my hold. He said, look at him tearing up the lawn, messing up the lawn. They chased the kids. They ought to be eliminated. So they got up and moved along, sat down beside another guy and got the same question, what are you going to do about the geese?  He said, they ought to be destroyed. And the fellow says, you just lost my hold. He says, I raised geese. And the guy on the third bench sat down and laid the same bench and got the same question. This time, put his arm around the fellow and said, brother on that question, I'm with you. Seriously, if you go beyond the labels of propaganda, if you ask Americans to spell out what they want from this government, I think their answers are pretty clear and precise. They want inflation and interest rates brought down and kept down. They want the growth in spending and taxes cut. And they want our defenses built up strong enough to deter aggression and protect the free world. And that just happens not by coincidence to be our program for America. We not only believe in it, we're proud of the progress that we've made so far. If there's anything wrong with our program, it's not that we've gone too far. It's that we've not gone far enough. We've only begun to cut the growth in spending and taxes. We need and we're asking the Congress to pass a constitutional amendment requiring a balanced federal budget. Our opponents for insisting the President's recession was caused by our program. Well, may I point out we had the recession before we got the program? I don't think recessions anticipate. Yes, unemployment is too high, but tragically, unemployment is always a lagging indicator. It begins to improve after recovery is also the underway, it's the last thing that gets better. I think it's significant, though, that maybe the recession isn't totally to blame for our unemployment problem, that we have some things to deal with when you get here, because there are a hundred million Americans who are employed, who are in jobs, a little over a hundred million. And that is those employed, even with our nine-and-a-half percent unemployment. This is the highest percentage of working age adults to be employed that we virtually had in our history. In other words, there are just more people now in the workforce. I mean, a higher percentage of people who are of that age in the workforce than we've ever known before in our history. So we're looking at a society that even when there's no recession, we may find that we've got to find some way to create jobs for the people in our country that want them. Also, for the last six months, inflation has been running at an annualized rate of only 3.7 percent. Two years ago, people said that it could never be done so short of time. It was 12.4 percent when we started. And this drop in inflation means over a thousand dollars in increased purchasing power for an average family of four with a fixed income of $15,000. Now, sometimes when there's this thing of compassion that we somehow are not being paid, yes, it's true that some of the benefit programs have been cut. Cut not because we want to take away from those who need, but we want to take away from those whose need is exceeded by their greed and who aren't exactly qualified, but also in some instances to make the programs more efficient and effective. And if you took all the people at the poverty level and below in America today and you added up all the things that are supposed to have been cut, benefits and programs to them, that amount is only a fraction of the amount we have increased their purchasing power by bringing inflation down to the present rate. So they are actually better off even with whatever cuts have been made than they were before. Now, we might see inflation bump up for a month or two, it did just last month, but the trend remains downward. The special leaders start campaigning against our budget cuts as penalizing the poor with the assailant tax program that's favoring the rich. Our defense spending is too high. Here are a few points to remember. God, I hope George hasn't told you all this before. Twenty years ago during John L. Kennedy's Camelot spending for human needs was 29% of his budget. Defense spending was 46% of his budget. Now remember the criticisms of our budget that I just mentioned. In our proposed budget for 1983, human needs aren't 29%. They're 51% of the budget. And defense spending isn't 46% of the budget as it was in Camelot. It's only 29% of our budget. His tax cut program was greatly beneficial to the country. It was phased in over two years and it gave 36% of the relief to corporations, 64% of the tax relief to individuals. Our program is phased in over three years and gives corporations 20% of the total and individuals 80% of the total. And as the middle income taxpayers will get the biggest share of our tax cuts, the problems that we inherit can't be cured overnight. But they can and will be cured with more good people like yourselves in the Congress. As I said, we're with you all the way. And I know that I better get down from here but I don't know whether George told you this about himself or not. But I'll just test it if I see your heads begin to nod. I'll know that he did. George is heading up a task force that has to do with getting rid of unnecessary regulations. And so far, their work in that, we've only been here a year and a half or less, has reduced the federal register to list those regulations, reduced it by 23,000 pages. And the paperwork imposed on the people of the United States was such before his task force went to work that they have now reduced the amount of paperwork imposed on the people by 200 million man-hours of paperwork labor. So I think in every place along the line we're doing some of the things that we talked about, most of the things we talked about in the campaign. Now I know that I'm supposed to get down from here and get down there.  I'll see you again shortly. I'll see you in Missouri. Doris Bass, land fodder. Jim Liddon, Missouri. Jim Liddon, Missouri. I'm Mr. President. Larry Mead, Missouri. Marjorie Bell Chambers, New Mexico. Marjorie Bell Chambers, New Mexico. Lou Striegel, Oklahoma. Lou Striegel of Oklahoma. The power gruntlets of Oklahoma. Sirius Howard, look Sirius. Too much smile. Ed Moore of Oklahoma. Steve Bartlett of Texas. Ron Slover of Texas. Jeff Wentworth of Texas. Mike Fawbein of Texas. Mike Fawbein of Houston, Texas. Jim Bradshaw. Jim Bradshaw of Texas. Jack McCurden of Maine.


Hi, I'm Peter Burris and welcome once again to a CUBE conversation from our studio in Palo Alto, California. With all CUBE conversations, we pick a topic and we get down to the meat of it. We're going to do that today as well. The topic today is the role that data is playing in an organization, but even more importantly, the changes that the organization has to make to take advantage of data assets. And to have that conversation, we've got Harry Glazer who's the CEO and co-founder of Periscope Data with us today. Harry, welcome to the CUBE. Hey, it's great to be here, thank you Peter. So introduce yourself, who are you? Yeah, I'm Harry. I'm the co-founder and CEO of Periscope Data. So we started this company, gosh, six years ago in my CTO's second bedroom. And we've scaled it to about 1,000 customers, about 150 employees all in downtown San Francisco. And Periscope Data does? Yeah, we make a platform for data teams. So data teams play this increasingly important and powerful role in organizations where they drive the way the company makes decisions with data. And we make their system of record, their source of truth, a platform that they use to do all their work within those organizations at places like HBO and Uber and Harvard. Okay, so let's talk about data teams. Because it starts there. A lot of organizations are trying to adopt practices associated with better utilization of data and are failing partly because it's catch is catch can. It's everybody's responsibility to figure out what data is, where it came from, what the value is and how they're going to use it. That's right. That sounds to me like the notion of a data team that says, no, we have to bring some degree of, at least centralization in thinking to make sure that we're exploiting data properly. Have I got that right? Yeah, that's exactly right, Peter. So often an organization will start working with data because someone somewhere in the organization wants to, maybe it's marketing. They hire a business analyst into marketing, then sales decide to do it and they hire someone into sales. But to your point, it's catch is catch can. So marketing is looking at one view of data from the marketing world. Sales is looking at another view of data from the sales world. They get into big fights about what the truth is. There's no one to orbit.  And that ultimately gets solved when you hire a centralized data team, ideally reporting to a chief data officer who can form a source of truth and form best practices in the organization for how they work with and make decisions with data. And presumably take some responsibility for diffusing those practices and diffusing the data about the data to the rest of the organization so you get more common utilization. That's right. So if you fast forward a few years, now all the data is centralized and the data team is centralized and they have formed a source of truth. Maybe they got into a fight about how many leads marketing delivered to sales. Marketing analyst says 10, sales analyst says we only got five. Now you have one source of truth, one piece of data that tells you how many leads. Analysts farmed out to the rest of the organization but farmed out from that central team where they have best practices and sources of truth. Okay, so presumably there is some degree of maturity or questions of maturity associated with these teams. Let's start with day one. I'm going to do this. What's the difference between that and someone who's a little bit further along? What's the first thing that a corporation needs to do? Day one. Yeah, day one is you, if you're doing it right, day one people do all kinds of things that turn out to be wrong. But day one, if you do it right, you hire that head of data first and you empower them first to build that organization and to build that sort of center of excellence. A big mistake that you'll see is either hiring data people to fuse with the organization or hiring a data team but stuffing it somewhere like finance or IT. Those are service organizations. They're not driving their own sort of source of truth and business practice through the organization. You want your data person reporting to a COO or a CEO and you want them to be empowered throughout the organization. So the way I thought about chief and you tell me if this corresponds. A chief is an individual within a business who has responsibility for generating a return on the assets under their control. So the chief financial officer is responsible for generating returns on assets, returns and capital. The COO returns on people and the operations of the firm. Chief data officer presumably then would be responsible for generating a differential return on data assets. Absolutely, so the CDO will take control of all the data being generated by all the various systems in the firm. And then they'll be like to your point, they'll be responsible for generating a return which is the returns from the improved decision-making at the company. If we spend all this time hiring this data department and spend all this time logging and storing this data and we don't actually make better decisions at the company, what is the point? The whole point is that everyone else at the company now has an ability to make much better decisions and that those decisions lead to profits which are the return on the data. So I'm the CEO board, I don't have this today. My first job is to hire a CDO and give them responsibility for increasing the returns on the data assets within my business. So let's talk about one year later, we've hired a bunch of people, how is a more mature data team operating? Yeah, so there's a number of things and they all happen in lockstep. You will have data people who are much more mature and advanced in their careers and their skill sets. That's one, so the people are advancing in their maturity. Your first analyst might be really good with Excel pivot tables. Few years later, you're gonna have people under the chief data officer who are data scientists who work with machine learning and AI capabilities miles beyond your Excel pivot tables. So that's one thing. The other thing is how are decisions made throughout the company, right? So on day zero, your chief revenue officer maybe comes into a meeting and goes, you know, we're going to sell this way because this is how we sold this way at my last company and I know it's the right way to sell based on my years of experience. Fast forward five years, they're going to go, the data shows me that we need to sell in a different way that we've been selling in a couple different ways and this is the most profitable way and I can see that in the data. And so the CEO should expect as a return on hiring this data organization, the people who are coming to him or her with their decisions are backing it up with data as a result of the CDO and their organization's work. Yeah, and that doesn't diminish the value that chief revenue officer experienced, but it just gives them an opportunity to test a proposition, see if it worked, test a proposition and improve things over time, right? A good test is the CDO and their people should be the most popular people in the organization. Everyone loves them because they bring free value all the time. The CRO is probably almost certainly comped on the revenue they generate for the company, right? So if they've got data scientists helping them generate more revenue, that's awesome, that's money for the CRO, that's great, so they should be very popular. If you're the CDO who's getting in everyone's way and causing friction, you probably don't have a good one or something is wrong. Okay, so the CDO is now installed, their power and their influence and their authority is accepted by the organization, practices are changing. Now, the next level of maturity, what are they focusing on? Let me give you a little bit of a background as I think about this because I look back at history and you see over and over and over functions that have processes, some that come from the outside, some that might be developed inside and they try to instantiate, they try to manifest those processes in software because it helps improve the productivity of their people, the certainty of the operation, the certainty of the execution.  What do I do to accelerate my maturity? Yeah, so I think there's a number of things that's driven from the people, right? But if you start, you know, day zero, maybe you can't even get the data that you want or you don't know that you want the data, the CDO helps you get relatively, gets the data and helps show you what it is and you at least understand the data and can start making some decisions. Then they start joining the data together, right? So maybe I was like, okay, now I can see what I'm spending on marketing and what the return is, whereas I couldn't before. But you still can't say, okay, what's my total spend to get to acquire a customer until you merge the marketing and the sales data? So now you merge into a single source of truth, you resolve all the conflicts and differences between the organizations, that's good. Then you start predicting the future, right? And this is where the CDO kind of takes control of the discussion because previously we're going, maybe we started from a place of sales and marketing, one thing and can't have it. Then the CDO staffs up, builds the technology and answers the questions and this is where they get popular. But then they start driving the discussion. Well, hang on, I can hire some data scientists and I can build some machine learning and I can actually predict based on all the inputs, run all the scenarios for the future of the business and go, this scenario is best. So let's actually invest this way. And so now they're proactively bringing differentiated value based on technology that the company and capabilities of the company did not even know about until they started hiring this team. And so a very mature organization, the data team is actually driving the business towards what decisions they should be making and it's kind of in a much more powerful position even than some of the other chiefs. But I want to talk a little bit about that notion of the future because as someone who has been something of a student of the way that business uses data historically, it's interesting that a lot of the OLTP generation was recording what happens. So it's really using technology to better understand the past. And then personal productivity in many respects was how do I build a consensus amongst different thinkers about what's going to happen a little bit further into the future. So the Excel pivot table often is used to forecast two, three years out. Get people to agree that that's where we want to go. But you're talking about a more immediate notion of the future. The future that's relevant to the chief revenue officer. Like in the next quarter or the next couple of quarters. Have I got that right? It's both. I would say, yes, the Excel pivot table is used to forecast the future, typically in a relatively straight line fashion from what's happened in the past. And that's great. But you can, when you really have a mature data team and you really have a strong source of truth, you might say, actually, the thing that drives revenue more than anything is not the historical revenue trend, but it's the number of active users of your product. Let's say, for example, or does the viewership of your video get past the halfway mark? Those are your best customers, and if we can drive more of those customers, we get sort of differentiated value. And so that requires a more sophisticated technical approach than the simple Excel pivot table. Right, but it's still, at the end of the day, what you're doing is you're helping to, you're using, you're allowing data to drive your next action. Yes, that's right. And that's different from a historical process orientation where you let the process drive your next action. That's exactly right. And so if you do, and to your point, you end up with a, or you end up requiring a more agile organization because you're going to be getting more and more insights over time and changing direction based on those insights, as opposed to saying, here's my process, let's just run the process. Okay, so one of the, you've mentioned a couple of times the notion of system of record for the CDO, and ERP was kind of the CFO's software platform for running the finance and the business. What role does Periscope data play in the world of the CDO? Yeah, I mean, I think your analogy is exactly right. So all of these chiefs, all of these departments will have their systems of record, ERP for the finance team, CRM for the sales team, marketing automation system for the marketing team, et cetera. And we provide that system of record and that source of truth for the data team. And that looks like a lot of different things. Tooling around integrating the data so that you can build a single source of truth with data, storage options for, in fact, multiple storage options for the data itself so that you can run the analyses. The actual system that runs the analysis, so you might be writing SQL code or Python code in the product to perform the analyses, integrations with machine learning systems so that you can predict the future, and all the different ways that you want to share and publish the data out in the organization. All that happens together in Periscope data, Chief Data Officer is managing all of those workflows so that they can manage the whole flow of data through the organization within the product. So as a CEO, pretend CEO right now, I hire my CDO, I empower them to generate a return on data. I give them the authority to do so, and at some point in time I have a team that's being diffused into the organization, but all this can be accelerated if I get the software that will help my people be more successful. Yes, in fact, I would say you probably can't get past a certain level of maturity without differentiated software like Periscope data because it simply breaks. Like the volume of data you want to be working with in that top end of the maturity curve is so large and the sophistication is so large that you really do need differentiated tooling at that point. Okay, so how is this going to change industries? So I've got all this stuff organized because I have a thought and I want to run by you. But from your perspective, how is this going to change the notion of industry? Yeah, so I think that in every industry, you at this point have sort of digital disruptors and you have the old guard. And the old guard is not necessarily dead. And I think you can see, we were talking moments ago about Walmart and the transformation they've made to digital and how that's become a real focus of the company, great example of a company from the old guard that is by no means dead, right? But you do have to embrace the idea that the way you made decisions 10 years ago is not the way you're going to make decisions now. And by hiring this organization and empowering them with differentiated tooling, what you can do is have a much more data driven culture as a result. So you will watch them as they get more mature with data, transform the way your company makes decisions. And it is a cultural change, right? The company becomes much more nimble and agile, probably has less management hierarchy and fewer layers, all of that kind of stuff. It enables you to survive and thrive in a world where you are constantly being challenged by new digital disruptors. And I'll tell you, here's my observation on the whole concept of industry. Industry is a general way of describing how assets are organized. So a financial services firm has certain classes of assets, say airplane manufacturer, certain classes of assets or a bottling company. And you can look at each of these different industries and say, oh, they have this common approach to thinking about what is valuable and how the assets get work, perform work. Data reduces asset specificity. Specificity, asset specificity is the rate to which an asset can be applied to a limited number of purposes. Data reduces that, makes assets more programmable, gives us a better job of monitoring. If we think about that, so that the industry is a function of assets, therefore asset specificity, as more people do more data, it increases, or reduces the barriers. It takes certain respects, it limits the impact of industry and you end up with new types of competitors, new types of disruptors that you didn't know about, what do you think about that? I think that makes sense. I mean, I think we were talking also moments ago about the return on these assets, right? And so the CFO of a major public company will be primarily responsible for investing the company's financial assets across the globe in a way that maximizes the return on those financial assets or minimizes the loss of those financial assets. And similarly, with data, you will start to think about data as an asset. It will be the CDO's primary asset and the return on that investment in that asset will be the profits from the better decisions across the company that you wouldn't have had if you hadn't had a CDO to steward those assets. And the options that are created. Absolutely. So it's a profit now, but also the additional options that are created. And that's where this note, that's where the industry notion starts to get very fuzzy. And like all assets, the return on those assets will compound over time. We'll get the increased optionality, we'll make better decisions. Because of the increased optionality and the better decision, there's now even more optionality, we make a good decision again, right? And it starts to build on itself and you end up in a much better position, relatively quickly. Okay, so Harry, one last question. What's 2019 hold for Periscope Data? A lot of growth, first of all. So it's nice to be a high growth technology startup. And lots of good things happen, but it is a little sort of mind boggling how much the company changes and how much the team changes, the software changes every sort of six months. And so we will almost certainly double or more our business again. We will move into, I've mentioned some of our customers, Uber and HBO and Harvard. That is indicative of a trend where we are starting to work with larger and larger customers and real true enterprise customers for the first time. And so I expect that trend to accelerate. And I will say the conversations for us are getting easier. When we started six years ago and we were talking about platform for data teams, people were like data teams. And now I think you kind of, everybody understands that there's a big wave happening and that's been sort of propelling the company forward. So that's been a lot of fun. All right, Harry Glazer, CEO and co-founder of Periscope Data. Thanks very much for being on theCUBE. Thank you, Peter. I appreciate it. You bet. And once again, I'm Peter Burris and this has been another CUBE Conversation. Until next time.


What is your dream? To be rich, I reckon. How are you going to get there? Be a speech pathologist. Open up my own clinic, help a lot of people, I reckon. What makes you go, yes, speech pathology? I feel like you can't have a job just for yourself. You have to help somebody else otherwise.  No, but my mum's friend was one. She really loved it and she did a good job at it. Ultimately, you've got your own clinic, your own boss. You've got some people working for you. Yep.  I'm a lovely person, I'd like to think.


Hi, Jefferyk here with theCUBE. We're having a CUBE conversation here in the Palo Alto offices and we love to get founders of companies and really hear and bring to you what's going on here in Silicon Valley. It's an exciting time and I'm really excited for this next segment joined by a long time friend. We were just talking off camera. I think I've known Ben for almost 20 years. Ben Chung, the co-founder and CEO of Genie. Ben, welcome. Thank you. Glad to be here. Absolutely. So I want to give everybody just kind of a quick update. What is Genie? Genie is a scheduling service, but it's completely powered by artificial intelligence.  So Genie's one of these great little applications. It seems like a very simple process, scheduling meetings, right? It's a nightmare that we all have to do all the time. Turns out it's not a simple process at all. As a human or as a computer. And as we were talking before, the value of getting meetings done well, done right, done efficiently is actually really high and much greater than people probably perceive it to be. So it's a great problem space for you guys to attack, but you're attacking it a little bit different. Because as you said, scheduling has been around forever. So what are you guys doing different at Genie? Yeah. The big thing that I think many people have tried, you know, I think there was a company pretty well known called Tungal that people love that tried to be for, but didn't really go very far. I think what's really different right now is that the artificial intelligence technology behind that is already reached a level of sophistication to a degree that we can actually impersonate a person that so that we can have Genie plug into your email or your messaging system, for example, and you can just use natural language in English to tell Genie to schedule a meeting and Genie can actually take a look at your calendar and also consult your invitees and taking a look at their availability and actually come out with a meeting time and get that book on your calendar instantaneously. So we believe that what people has been missing is really that simple, easy experience where you just tell Genie to do it, Genie will just do it. Like you have an admin that would cause a lot of money. And a lot of people are familiar with Siri, right? It's probably their first kind of interaction or at scale interaction with kind of artificial intelligence. So what are the things that you can do with that type of horsepower, both on the hardware side, Ben and I used to work with big horsepower microprocessors back in the Intel days, you know, both on the hardware side, but then also on the software side that you just couldn't do before the way that you do it now through the natural language. Yeah, I think the big, yeah, like you mentioned, most people have experience with natural language processing through Siri or Google Now. I think many people quite honestly have not had the best experience there because the issue is that they try to make it look like you can do so many different things.  So the way that we approach it, say let's kind of see if we can focus the context on just scheduling meetings. Can you build a similar person that understands scheduling meetings so well, understand the language around scheduling meetings so well that it can actually, you know, gets you perfect meeting times and understands you perfectly versus sometimes you tell Siri to do something that doesn't understand. Right, right. So it's very similar analogy to like, if you say like, can I buy a robot today that does all the house cleaning and does everything? No, but you can buy a robot that only does full cleaning and it does it pretty well for a reasonable price. Right. And that's kind of what we think the AI technology is today with the service kind of work like scheduling meetings. Right, and you talk about it on the website at genie.me, you know, the language that you use. It's coffee meetings, it's a breakfast meeting, right? It's a hangout, it's lunch. It's like regular language and it's this week or next week, you know, really using that natural language. How, in your experience, when people use it, right? I'm sure people say, well, there's no way this can work. How do you see their behavior changing after they interact with the application a little bit? Yeah, actually the interesting thing that we find is that when we started building the system, we say, well it has to be like taking account of all the corner cases. Who knows what people would say and who knows what exactly they would, the way that they would express themselves to genie to get a meeting schedule. Actually what we find is that people are like creature habits. So once they start telling genie a certain way that they like and they just keep doing it consistently. So in a way that the artificial intelligent layer, yes, it requires some kind of good amount of sophistication but it's not why it was not crazy. We tend to be creature of habits and we use similar vocabularies that other people use. So that part, it took a little bit of time but it wasn't insurmountable. Right, and we talk a lot about in this machine learning space about machines starting to teach themselves. Where are you guys on that kind of journey in terms of how much of it do you have to teach? How much does it pick up on its own? How does that kind of get sorted out? We are still at a stage where we're more focused on we are teaching the machine the human sensibility so that when it comes out with a meeting time it doesn't seem like irrational to the person that is serving. So the teaching aspect is still more predominant right now because we are a small company who's starting out. We can see the learning aspect become more and more predominant as we have more users and we get to know the users more intimately. Just like a real person would and we can start using their habits and the learnings and maybe start applying it to similar demographics. Right, now the next thing is we talk a little bit offline is really how you're able to build on the backs of a lot of other technologies that's out there specifically obviously mobile and cloud and big data and APIs, right? Because usually within kind of a typical world and Outlook world or even a Google Calendar world you have to grant people access to your calendar and there's this whole, do I let people in my calendar? I'd love for them to see my business stuff but I don't want to see when I'm going to the dentist or whatever. How do you deal with kind of the whole permissions and how does the application actually interact with someone who maybe they don't have access to the shared calendar? Right, yeah. I think that's one of the great things that have been happening out there in the industry is that pretty much any service that you that are available out there, they have built pretty good APIs and I have to kind of command Google for doing this. For example, for Google calendars, it actually gives very, very good APIs that have good level control so that we can just ask for just the bare minimum permission that we require and then it's a one click solution, one click experience for the use of the grant as a permission and thereafter we can just kind of pull everybody's calendar availability together and come out with the best time for you. Versus before, first of all, you can't even access people's calendar because they're stored away in a service and where they're blocked by firewall. And even if you can access, there is no API for it but now, even with exchange calendar, Google calendar, even Apple iCloud Client calendar, there is APIs available and we spend a whole lot of time engineering ourselves against those systems so that we can provide a very simple experience for the users. Right, right. And what about kind of some of the softer nuances within calendaring in terms of, I don't want to do it right after I get back from lunch in case I'm running late or conflicts back to back, time zones, how about all those types of nuances? How do you work with those? Yeah, those are some of the things that we did extensive training to the AI system and we actually trained ourselves by interviewing a lot of admins who are really good at scheduling meetings and who gets really good praises from the executives that they serve. So we kind of learned some of those nuances about like, for example, you probably don't want to schedule a meeting right at nine o'clock because sometimes traffic people run late, you don't want to schedule a meeting late in the afternoon right before people leave for work because they want to wrap a few things up and they don't want to kind of just go off and then have to rush out to their car. So we take a lot of those kind of nuances, you probably don't schedule a meeting back to back in a row with four different meetings and exhaust your executive out. So we take a lot of those into account. We have like probably thousands of algorithms that weigh the different things, time zones, and what if you have these special students that with the time zone and that it's right next to lunch, what would you do? So we did a lot of analysis and kind of trained the machine to make the right decision. Excellent, so just before we get off this topic, where do people go to sign up? Yeah, it's just simple. Just go to genie.me and we'll get you going. Simple, so now I want to shift gears a little bit. Like we've known each other for a long time.  Talk a bit about how you came to that decision. What was it that kind of pushed you from the comfort of ESOPs and everything kind of taken care of to this kind of bold new adventure that really powers Silicon Valley. Is it guys like you that are leaving the comforts of successful companies to branch out and do your own thing? Yeah, I think I have to kind of attribute that to the Silicon Valley culture here, where going out and taking risks is not something that would be viewed as dumb later on. And if you didn't succeed, it's actually a batch of honor rather than saying that you completely failure. So some of that culture here really kind of helps a lot in terms of helping make a decision. The other thing that I kind of learned from the process is that for people that haven't gone into it, you think about it, you always stop with the financial questions like, well, what if this happened and I have no income for this amount of time, this and that? And actually, the thing that I learned from is that after starting the company, I realized that the job market is so good here and if you have technical talent, you are in so much demand, the financial question is actually more. It's really a question about are you willing to take on the challenge? Are you going to be persistent enough to take on the challenge? Do you have enough courage to carry it through when it looks like it's going to hell? Would you be able to do that or are you going to just give up?  Would you be able to always be optimistic and just say, I'm going to just make it happen no matter what? I think that is kind of, to me, like after starting the company, it's like a growing up experience to say, I felt like I finally grew up. Right, that's funny. I want to shift gears, talk a little bit about Wharton. We both went to Wharton together and it's just funny you say that when I worked at the Entrepreneur's Center at school, we would have these local entrepreneurs come in and I basically always tried to talk them out of it as aggressively as I could and then at the end of the meeting, I would say, well, if I can talk you out of it after 10 minutes of not knowing anything about your topic, you probably shouldn't go into it because you don't have the perseverance to really push it on through because that's a hard part. So talk about business school. Was it a good thing to do? Is it a bad thing to do? I think a lot of people always wonder, should I go to business schools or a good ROI?  Yeah, I think that is, I don't think there is a right answer for everybody per se. I mean, for me personally, I do feel like it's the right decision but the way that I look at it is not about economics. I mean, because economics is really hard to attribute. Like, you know, I got a certain amount of income from this job, was it because of the business school or it wasn't? I think it's really, looking back, what do you feel like you had, what kind of experience that you had first of all? Did you look back and say, well, I have really found memories of those two years I spent over there at one? Or number one, so I do feel that I have that. And secondly is that do you feel like at that time you really kind of help you to build your skill set as a person? And yeah, maybe some of those skills will yield to big monetary rewards. Some of them don't. Maybe just make you a better person, more approachable by people and understand broader set of topics better. I felt that yes, for me that definitely helped in terms of giving me the broader skill set that I need as a founder of a company. Excellent. So before we go, I'm going to give you the last word. What are you excited about? What are some of the next hurdles you're trying to climb over the next several months? Yeah, we're just coming out of stealth mode right now. So what's really exciting is really kind of start opening the Gini up to the whole wide world of people. We have people from non-English speaking countries using Gini and I really didn't expect that but now they're on the system so we have to figure out how to make it work for them. So I think what's exciting is really, suddenly we get the exposure to this broader set of people and you're seeing the metrics ramping up and you kind of frantically just make it work. Make it work like you promise. That's great. Well, thanks Ben for stopping by. I really appreciate you taking the time. Thank you so much. Absolutely. So I'm Jeff Frick. He's Ben Chung with Gini. You're watching Cube Conversations. Thanks for watching.


In this training video we're going to look at linking text boxes to a task within Microsoft project. So I've selected a task 14. On the format tab we can use a text box under the drawing sections of the ribbon and I can use a text box and I can now draw a text box and I can say for example induction must include my jar in induction must include I'll just put welcome pack company presentation so I'll extend the text box a little bit now the text box has the information that I now want and I'll right click it and the font I can now change the font size if I wanted to on the color so I'll just make it in color blue and you can also do other things on the right click another one is properties so this is the big one so font properties and when the properties I can put a fill against it if I wanted to custom put a different color against it so to the preview here now you can also link it because if the tasks move around center this task was constraint and we move it on a bit you want the tasks you want the task box to go with the task if it moves so I want to go to size and position and I want to touch it and attach it to the you can go front point or back point I've got the back point and I want to touch it to task 14 which is the HR induction I click okay now I can move it around a bit so I'm just going to move it to this one like this now if I put a constraint against task 14 I'd be wanting this box to move with it now because they need to be joined together I don't attack text box just to stay where it is I want it to move with the task so we'll just test this I'll move it on a week of two weeks in this example go the task is due in this example 29th of July and move it on a couple weeks so constraint it I just want the date to go in two weeks so here's the 29th of July I'll just go forward 1 2 to the 12th of August click okay we can now see that the task is moving along so as the constraint applies text box moves if I give it a longer duration if I set the constraint to December for example we can now see the task is moved but also the text box is going with it so you can put little text messages or text boxes against tasks and as the project moves so does the text box whatever information you want to add to it we can now see how it's working here's the rest of the project task 14 is moving along and yet the the box is still going with it the text box so this completes the training video on adding a text box to a project attaching it to a task and also doing a bit of format into the text box here we did a bit of fun coloring and a little bit of background coloring to the text box but this completes the training video on using text boxes in amongst a project and linking them to tasks if you enjoyed this video make sure you like and subscribe to our channel hope to see you for the next tutorial and thanks for watching


What I'm about to say, I don't think you should call it a speech. You should call it a refreshment. Because this is all you'll get for the afternoon. I don't know if I'm nervous or if I'm gasping my belly, I'm in me vibrate. My people, let's make solution great again. We're doing good in society. I can tell you that. It's a real system of living. Trust me. And despite this, we're able to make it to graduation today. It has only been two years since we first stepped foot at South Africa, but it feels long-zined. We stand here today on the precipice of the future, our future. It's not a distant reality anymore. But it begins here. It begins today. As I gander into the audience, I sense a wave of emotions from everyone present. From the anxiety of the graduating class, to the family, friends, and loved ones. The sense of pride you should have in your accomplishments is exorbitant. Because to stay focused in this generation of so many negative influences and difficulties is no easy feat. And I kindly ask that the audience join me in a round of applause for the graduating class. Reminiscing on my first day of school here, well not here, but at the college, I can clearly remember this angelic voice shouting to me, Hello? While glancing over my shoulder, get off the railing. That was my first encounter with Saint Lucia's Prestige Navy Seals, or as you may call it, Mr. Day's Special Forces. Have you ever heard a person say that you can hear and feel the wind, but you don't know where it's coming from? Well, at SALCC, there's no wind.  If your wah-play ball gone to court, I think if information was left to be disseminated by the security officers, no student or faculty member would be oblivious to activities going on at school. Legend has it that Mr. Day predicted the date of elections before it was announced on DBS. But all jokes aside, without the security, the entire college would be in total calamity, and damage infrastructure to items going missing, and even fights getting way out of hand. We are greatly thankful. To the housekeeping staff, you are equally as important. Cleaning up after our messes, ensuring that the classrooms are tidy, sanitized, and work-friendly, and occasionally supplying some ice lollies. All these aspects are essential to our learning process, and we are indebted to you all. To the groundsmen who never seem to be out of work, from cutting trees and branches, to fixing footpaths and roadworks, to the daily chore of cutting grass. If you are not disturbed by a widower at least one day during the week, you are either not in class or not at school. Parents, if you want to find out if your child attended school or not, please ask. Do-do. If they don't say widower, you know the answer. Yet again, we are obligated to say thank you. To our coaches and advisors, thank you for making school more about more than just classwork. Through sports, we learn how to power on through adversity and give it our best win or lose. We learn the importance of discipline and good sportsmanship. Through other activities like participating in clubs, school plays and service projects, we learn how to work closely with others to achieve a common goal, and we add a lot of fun doing it. To our guidance counselors, thank you for listening and trying to keep us on the right track for graduation. Without your help, some of us might not be graduating today. Staff members including accountants, secretaries, librarians, IT personnel, assistants, lab techs, and student services personnel, we are ever so thankful for your part in our academic experience. To our lecturers, as the famous reggae artist, Tisla Kalanja says, Thank you for so unselfishly sharing your time, talent, and knowledge with us. Yes, we know it was your job to do it, but what you did for us went beyond the call of duty. You took the time to explain assignments, sometimes repeatedly because we were not paying attention. You allowed us to come to your office after school for extra help when you could have gone home to spend time with your family. You put in the effort to make lessons more interesting so we don't just tune out. You demanded excellence from us whether or not we wanted to give it. You set the bar high and challenged us to live up to it. We could have gotten a little extra 10% on some occasions, but we made it through nevertheless. To the government of St. Lucia, and administration of the college, thank you for taking the steps in converting SALCC to a university college with a mandate to offering degree programs in the coming years. To our parents, grandparents, aunts, uncles, cousins, godparents, friends, and even loved ones, thank you for supporting us in many ways that it is possible to count. You dragged us out of bed each morning as I can clearly remember my mother coming to my room shouting, Dante, where are you going to school? Oh, my father with his. Every day I go to school, but I will never take you to school. Every day I say, where are you going to school? Yet still, you made sure we were fed and clothed for school.  You helped us with assignments, paid out tuition, and listened to our complaints. You commiserated over our daily dramas, but at the same time gave us enough room to work things out for ourselves. These are just a few of the many ways you supported us on our academic journey, and we are ever so grateful. Graduating class of 2016, congratulations for holding on, congratulations for being resilient, congratulations for not conforming to the negatives that continuously plague our generation, and congratulations for being able to adapt to change, even to adapting to this new graduation structure, change including being moved from LFT to have ATM classes on the cotton cemetery. Also, the movement from hospitality to the DTM's main building was unconventional to most students, but we made it work. That was the first time ever in my life. I saw Jamie get upset when he heard hospitality at RAT. I congratulate you all for not losing faith, for not allowing these challenges we've faced for the past two years to affect our learning. As they say, school years are the best years of your life. We forged friendships to last us a lifetime and made memories which we could never leave our mind. From function and service days at hospitality to practicals and workshops for the mechanics, carpenters and engineers at DTM's, spending the entire day on the computer's office admin, spending hours trying to get your account's homework to balance that business, castrating pigs on the college's farm, practicing CPR on the human-like dolls and other medical services at nursing, learning how to set up a classroom environment at Teachers College, and trying to complete K-P-S-B-As and chilling under OTW complaining about how you'll get food down the road at DAGS. We all have memories that we will cherish and hold close to our hearts. One of those memories being that of Nigel Emmanuel whose beautiful soul impacted us all. He began his journey with us, but his life was cut short by uncontrollable circumstances. I now ask for a more silent for Nigel. Nigel was living proof that life is too short to be second-guessing, to be questioning every decision, to keep asking what if. Just as Steve Jobs was the co-founder, chairman and CEO of Apple says, and I quote, Remembering you're going to die is the best way I know to avoid the trap of thinking you are something to lose. You are already naked. There is no reason not to follow your heart. End of quote. Graduating class of 2016, let us promise ourselves to set goals. Let us promise ourselves to stay focused and never lose sight of our dreams. Let us promise ourselves to use all the information acquired over the two years to transform Saint Lucia and the world positively. Let us promise ourselves to stay connected to the Lord for without him we can do nothing. Remember that the great book says that through him alone can we do all things. My fellow graduates, we can spend the entire afternoon making lovely promises which we are likely to forget. But the one promise I'd like to resonate with you is the promise to continue in the pursuit of excellence. Congratulations to you all and thank you to everyone.