Welcome everyone to the generational zeitgeist podcast by Lowstar UM India. This is a series of podcasts where we discuss all things Gen Z. This is the first podcast of the series. I am Kulunathan with me. I have our Mark Darshek, strategy guru, CEO of Lowstar UM India Aditya Mishra. Hi Aditya. Hi Kula. Good to be here. Yeah, I am also very excited for this one. So we'll start while this series of podcasts will look at different aspects of the Gen Z. But today's podcast specifically will look at the five things that really stood out in our two years of research that we did. But before we get on with those five things itself, we just want to touch upon the main highlights of our research. We reached out to about 1000 Gen Zs in terms of quantitative research surveys and about 100 Gen Zs. We personally reached out to spoke to them at length. We have collectively worked 50 to 60 hours of recording and some of them you will be hearing through the podcast. And beyond that, we've also deployed some other interesting techniques like mind mapping we did with quite a few of the Gen Zs. So these are some of the few highlights. What was interesting according to you? So two, three things. I think the first, as we know, Gen Z is like a bus, but for today's market years, everybody wants to know more about them. They are the people who we think will be our consumers of the future. Big impact on what is getting consumed, seen, bought by people. So it was important for us to really understand them. Also, I think an interesting technique that we really used is rather than traditional ways of going through a market research partner or looking at some other pieces. We actually wrote in the Gen Z insiders. So pretty much the key part of this is this is understanding of Gen Z by the Gen Z and then us from the outside interpreting what it means, what it could potentially hold for us in terms of communication, marketing and what could we do with all that we have learned. So I think the variety of techniques, rather than just a questionnaire or just a group discussion, set of people, this whole intermix of techniques and the fact that it has been collected with Gen Zs themselves gives us a lot more authenticity in the voice that we have got. And because it's over a period of time, especially a period of time which has changed the world quite dramatically. So, you know, right from the onset of COVID to how it has panned out over the last two years, it has also given us some balancing in terms of the way Gen Z has evolved over this period of time. How they faced it, how they recovered through this process for certainly for sure. And you mentioned that definitely the Gen Z insiders are one part.  So there's an overlay of all kind of generational interpretation of those data points. So that's why we're calling it the generational zeitgeist. So with that, we'll start over with the first point that really stood out was that these are the generation of action. So they are participating in the progress of the nation, helping communities together to move ahead. So that's what one thing really stood out, how they are completely focused on not just their personal career, but also helping others, their peers, their family members or somebody who's in need. So they're helping everyone around them to move ahead. That's a very encouraging thing for the country. Yeah, so I think say young people or youth in a way, you know, is always an age when you are more absorbing what's happening around you and therefore a lot more idealistic, a lot more wanting to make a change and a difference in the world around you. And I think the way the situation has panned out this audience or this Gen Z consumer is all the more, you know, focused on this aspect. The other thing which has changed, if you look at, you know, how things have panned out across years is that they have a lot more exposure. They have a lot more understanding of different kinds of things. Nothing is as taboo as it was, you know, earlier, if you look at maybe 20 years earlier, there were topics you would not discuss. There were topics you would not raise up, whether it's within your home, whether it's with your teachers or with your friends. But today, in a sense, not too many topics are taboo. You are okay to discuss a lot of things. You are you're there for a lot more open and that has helped them, I think, to have this wide and progressive mindset that they can look at things, they can evaluate things and then sort of interpret what it means for them. Yeah, yeah, certainly. So this exchange of opinions and the access of internet.  So all the good news, bad news, they are facing a lot of challenges in their time. So therefore they collectively believe they would be better off moving together rather than fighting against each other. Another point about action is all about they are very entrepreneurial in their spirit. So definitely this is a start-up generation and everybody is talking about starting up something new. While they want to do that, they also want to get good experiences. So a lot of people we spoke to, they want to get certain experience in say, let's say corporate world or in other career, but they don't want to be stuck there. They want to move beyond that and create something which will impact the society as large. So that is another point of action that we are talking about. Yeah, so one of the interesting things which has emerged over years is comfort with change. They are open to looking at change. A career, a profession is not cast in stone. It's not that if today I decide to be a doctor, tomorrow if I'm not a doctor, life is going to fall apart. So they are very comfortable with this whole idea of phases of life and if they like something, they want to do it for some time and then figure out is that what they want to continue doing. And there is no discomfort in saying, okay, I don't want to do this any longer and let me do something else. And at each stage, it's meaningful and it's adding to them. So that is a very, very big shift, I would say, especially in India because traditionally, we've always been and even now when we talk to maybe people of my generation in terms of what they want their kids to be and all. A lot of them still have those tracks. This is how you should have somebody or somebody grow. But when you talk to Gen Z, they are very comfortable with saying, yes, I know I want to do something and this is what I would like to do, but it's okay if that is not what I want to do five years down the line. And this whole resilience of living with change, looking at different things, I think that's a great thing because that allows you opportunities, that allows you to innovate, that allows you to look at different things and probably a richer life in a way. So now we'll listen to one of the Gen Z members, she's Shivangi, she's from Padnaj and this is her clip. So yeah, she's about 22 years old, she's probably starting her career, but she's still managing time to go to some NGOs and contribute and help because she believes that that's the future of the generations. So that was a very interesting thing. She believes that just ideas are not good enough, we must also contribute in help, building and moving towards the future together. So that's what was interesting. Yeah, so just building back to what we spoke about youth, you know, youth have traditionally been idealistic and want to contribute. And all the more in this generation because they are probably less stretched with many other challenges in terms of the availability or access, technology, looking at different kinds of things that could be done and participated in. So there is this whole sense of us wanting to contribute. There is a sense of us actually doing even small actions, so whether it's a discussion with friends around a topic like mental health or looking at how to teach people around me or enable things around me. So a lot of that kind of action is happening, especially when we spoke to Gen Z into your two towns, that's what came up that it's not metros alone. Metrals, yes, there is a lot, probably known kind of a thing and lives are busy. But in smaller towns as well, there is this whole desire to improve things around you, to better what's happening. Certainly. And while they're being idealistic, and we'll move over to the next point now, while they're being idealistic, that does not mean they are not rational, they are not perceptive in their mindset. So they really see through all the rhetoric because of the whole information age that they are in. They are very perceptive about whatever they're being offered to. So you cannot fool them, we cannot fool them, the brands cannot fool them, and neither can the politicians or things around them. So to a certain extent, they're very skeptical also towards politics, they say, and also questioned the education system as well. So these are the two areas that they definitely want a lot of changes. Yeah, so as we know, last five, seven years, politics and the way different ideologies are both in our country as well as across the globe, there has been a change in terms of how things used to be versus how things are today and therefore what is important today. And it's great that Gen Z is actually questioning and it's looking because that makes it a lot more relevant and choiceful in terms of the decisions that they will take. So they are looking at information, they are evaluating information. And like you mentioned, the growth of technology enabling access to information. So let's say the Queen's funeral and it's rapidly known by everybody. And along with that, there is so much other news which is coming up. Or whether it was Trump or whether it is what's happening with Modi's, Cheetah's being released, all these kind of things, everybody is aware. Everybody is looking at information and analyzing what does it mean. So not just for that moment, but in the long run, what is it indicating? And it's good that these questions are happening because that means that they are growing in that sense and evaluating things. And therefore for the future of the country, that's a great place for us to be. Yeah, and not just there absorbing information, there absorbing a lot of opinions and different types of opinions. And then those opinions and whether they agree to certain opinions or disagree to certain opinions, but they will refine their own opinion over a period of time. So beyond just as politics, whenever the brands interact with them, they will see they will evaluate whether the offering is really helpful for them or not. So they will evaluate all of those criteria. So therefore the brands also have to be very cautious when they're offering something to Gen Z. Right. So I think it's always true that marketing in its truest sense has to really present what is the essence of the brand and the product. And never more than before, because now you have a plethora of things and products which have come up, is that the meaning of a brand, what does a brand really stand for? Why is it relevant to the youth? I think that has to be sort of shared with them in a very, very clear manner. Because they are questioning the relevance of the brand, questioning just because a brand existed earlier doesn't mean it means it's meaningful for me. And therefore this whole growth that we see around us, whether it's D2C brands, whether it is new brands or new variants which are coming up, because they can be more experimentative, they can look at other choices. So we'll listen to Sandeep, he's from Orissa. So he actually talks about this whole bit on questioning, how it is important for us to question, how important for us to kind of share opinions. So let's hear him. Okay. That's the first thing that we think we should do is, as a society, we should, like, we are a democracy. So we should start questioning our leaders. We should start, we have a great social media, we have great access to social media, we have all the time internet and all. We should start speaking up on these a little first. We should make sure that our, like, if one intelligent person starts saying anything, no one will hear him. But if 10 or 15 such people start saying the same thing, then other people might want to hear it. So I guess, as long as we have this thing, technology and social media with us, I think we should take advantage of that and start, just start not believing these people and then start questioning these. And I guess that means it will take a lot of time so it will make things fall in place again. So there, we can hear him that this person who's in Odisha, like you mentioned, not from the metros. So they're also taking advantage of all the social media and all of these opinions. And he speaks about, if one person speaks out, doesn't make much of a noise. But if 10, 20, hundreds of people speak together, and that's a part of social media that we see today. Major brands, major leaders or opinion builders, they're also taking note of that and shift their own ideologies and perspective also mold it accordingly. So that's the power that these people have with the seeing through all the rhetoric and questioning things around them. No, absolutely true. And I think the other thing which has happened is that they are also comfortable with dissonance somewhere. So while there is a desire, of course, that I'm right and my voice should be heard and therefore you should believe. But purely because of the way social media operates and how it gets contextualized, I think a lot of them are also open to looking at different views and seeing what is being said by other people. So the challenge possibly which will come to us in the future and even from a brand point of view is really what is being spoken about because no longer a brand can control the narrative. It's not that I can say what it means and that's how everybody will see it because everybody has an equal voice in building the brand. And that is a very important change that most brands have to go up. I think we are seeing some things happening wherein brands are looking at that. But how do we really as communicators and as marketing teams look at how brand voices need to be not just perhaps spoken about or leveraged, but how a brand voice when it's democratized across people, what does it actually land up with? Right, right, right. So yeah, these two are certainly interesting but the next point is something that really surprised me. Typically when we think of Gen Z, we think of them as rebellious and or a very progressive, very modern and all of those things come to our mind. But actually when we spoke to them, we realized that they are very rooted. At least specifically for India, they were very rooted and rooted values still hold strong amongst the Gen Zs. There is importance of the friends. Friends are certainly important. A lot of the things that they share with the friends but family actually are the most important part of their lives. The things that they can share with their immediate family, the parents and the opinion that they get, all key important decisions of their life, they can share with them. The open relationship that the parents have today with the Gen Zs is something that actually stood out. So that is something really surprised me. So I think somewhere one maybe stays with this very built up thing of youth being rebellious, youth being wanting to change everything and all. But that's no longer true. The reason is that families have evolved. The attitudes that parents have, which was autocratic has become more inclusive, more democratic wherein there is a voice that Gen Z has within the family. And obviously the terms we hear of pester power, growing and all that thing. So that is there. And hence I think there is comfort at home, not just in terms of the physicality of home, but also in the way that they can be a lot more of their authentic selves. They can talk about issues which concern them and the families are also a lot more open. So that environment along with I think the period of the study in terms of COVID, you had perforce you were at home and you had to probably engage a lot more with people at home than you might have done otherwise when you were out in college or work or whatever. So that has led to stronger bonds, that has led to a realization of what it really means. So that's one. The other thing is I think a lot of people when we spoke to a lot, many of them said my hero or the person I look up to, my father or my mother or my uncle or my grandmother. So a lot of people are actually now looking inwards or within around you for what you would want to aspire to versus some far off unknown hero figure. So in a sense it has become more real. It has become more actual in terms of what you will be doing. And that's good because that then keeps them rooted in the reality of what life is. The other thing I think is this interesting balance that they have created that being modern and progressive is not really discarding tradition. Yes. So I'm okay with some of the traditional things that I need to do but at the same time I'm okay doing modern things. So doing a puja in the morning is not contra to going for a dance party. They both can coexist and I'm the same individual who is able to do both. Yeah, that was very interesting and while they admire a lot of the things from the western societies but they are very proud of being Indian and proud of a lot of the Indian heritages that they have acquired. Like for example festivals, pujas or a lot of people actually beyond gymming and all that stuff. A lot of people actually spoke about how they do yoga. So that is very interesting to see that whole thing about modernity while having this balance of culture of Indianness. Yeah so I think it's important for us to you know sort of step back and link it to the rise of India on the global stage because you know maybe when you were at this age or definitely when I was at this age it was all about you know the best kind of mindset. You know in India you don't have many things and India is not able to do many things and therefore you look outside for you know what is possibly the best of something whether it's products, whether it's opportunity etc. But today with the growth of India on the global stage the way we have you know come far ahead as a country and the fact that it is respected as you know values or things that we have taken to the larger world I think there is comfort in that that you know any product that you want it is now available here or you can get it here. In terms of growth or in terms of how the economic markets are evolving India is a big power today versus you know many years back. So that impact I think is felt because you're more confident about what is India you're more confident about your identity you don't have to look outside. So while you are creating you know what you will be as a grown-up you know mature so-called person so the Gen Z is very comfortable with this idea of pulling together multiple aspects and facets to create a new identity and that's great because it's looking at the best of all in sense you know so that that is where I think this whole background of where we are in terms of a country is sort of feeding into that. Yeah yeah so we'll listen to Nina he's from Delhi he's also a 22-year-old and he speaks about how culture has really shaped him he's otherwise very progressive but he's got lots lot of rooted values that's what we'll hear. Actually the culture is what makes us and if I am nothing if I don't have a culture I'm nothing but I feel like it has made me what I am. The feeling will culture the tradition that I have been showing in my channel it has really somehow shaped me into what I am right now. Okay and can you name a few traditions or pastels that you follow? Okay you know everywhere it's just one thing that we wake up after questioning that and everything we do just it is always nice to pray with a prayer that's your idea I mean and it has been growing in our family so hmm you know we have a lot of something we meant our kind of prayer in our house It's just burning in Delhi It has been burning in my house since I was young and in my parents house since they were born so there is an entire rating where the tradition of that was done. So there is many smells in you know which is shallow every one has different things to say about it. Yeah okay I'm just sure. So there we can hear that Nina he's so much influenced by culture and he believes that whatever he's today is because the culture has shaped him that way and he talks about this Akhandia in his family that's been burning from his birth as well as from his parents birth. So today one fine day he'll not wake up and he'll say all these are not good so we'll move ahead we'll move to progressive values no he'll respect that he'll add up all these progressive values around him what is happening and he'll bind it he'll he'll fuse it together with all the traditional values that he holds today. No no absolutely and you will see this faith I think is a very underlying thread in our communities in our culture and the open celebration that we have in terms of how we look at different religions how we look at celebrations and how visible they are in fact it's interesting to note that some of the traditions have only become more visible you know when I was younger probably celebrations were a lot more muted in terms of you know within the core community and today again technology at play so you know you have all kinds of playlists of music you have all kinds of other things you have cards e-cards you have big shows pretty much put up so there is a lot more visibility of faith but at the same time the core way that your family or your you know community celebrates something that becomes an inherent part of it so this whole comfort with duality this comfort with able to straddle different words so as to say is something that Gen Z is is quite okay with. Yeah yeah yeah this balance actually that's actually the fourth point that we will talk about that how they seek balance between things so they while they're very young they're very much matured that is something that balance that they seek is something was very interesting so while they're absolutely open towards technology they also see the other side of technology which is like overpowering and too much intrusive and all of that so that balance they are constantly seeking similarly when we talk to them about health we ask them what do you think about health while they spoke about physical health or being physically healthy they spoke a lot about being mentally fit so that is something that really was interesting for us to observe for the Gen Z. Yeah so I think mental health has come to the fore it's it's not a topic that we don't talk about or don't understand I think a lot of brands have also taken initiatives where in their pride to enable this and especially because last two years I would say have been tough especially in this regard and you know it's impacted so I was just having a conversation with one of my friends a few days back when we were discussing that you know at my age two years is a relatively small span of time but let's say for a Gen Z when you are you know 13 and you become 15 that's a big change that's almost like a life-state change or when you are you know 17 and you become 19 when in school out of school or you know suddenly not a t into a t those kind of things those are big changes and that has resulted in a lot of pressure a lot of challenges that this generation has faced in a way and therefore this whole issue of wanting to talk about mental health realizing the importance of mental health and helping them through that has come to the fore also seeking again you know ways to engage so while schools colleges etc do have help but also technology in terms of you know sites where you can read where you can engage your groups support groups all of that has come a long way and I think that realization is important that it's not just about the physical aspect of life but the mental aspect which is important because otherwise I can't be my best I can't do what I'm supposed to do finally pulling back to Gen Z is you know very in a way I would say very rational out yeah yeah a lot of their issues are looked at very rationally through information and then they decide okay what should I do yeah yeah yeah so we'll listen to Ritika now and she's she also she speaks about this mental health and how it's important which is giving you money so there she speaks about like being how physically and mentally but also speaks about happiness happiness is very much important for them because once you're happy once you're in a good mood when you're in a good zone good place then you can focus on all kinds of including your physical health without a good mental health you cannot be physically very fit so that's she really stresses well yeah so at 18 you know there's a very mature kind of a thing saying don't run after money yeah let's look at this so it's a good balance yeah you know understanding what is important evaluating that and then talking about what should be done yeah to make it happen yeah interestingly like the other day I was also talking to one of my colleague and he was talking about this whole new trend that's happening which is all about quiet quitting like people who are kind of after pandemic realizing how my personal life is also very important so therefore they are doing that much of work which is required they're not very much going after the career for putting everything on the line so that that is also a very interesting like again balance balance is what you're seeking and very maturely handling that situation so yeah yeah so it is quiet quitting as has multiple aspects but I think what last two years have done for everyone is you you've re-looked at your life yes you've re-looked at your priorities and you know unlike people who are who are possibly already you know five seven years into work Gen Z is just starting their journey in many ways so they are already sort of queued in to understand what should be important for us what should be the way we should want to design our lives yeah so in a in a way it's it's like you know very consciously they have understood this role of we are the architects of our life ahead yeah and and therefore what is important how do we balance things and be rational and informed yeah about the choices similarly for the brands also it will be important because brands does a lot of social good while they appreciate their understands that but also they seek real value of the brand what value the brand adds to their life so that balance is important for the brand to also deliver to the consumer so with that I'll move over to the final point or the fifth point that we'll discuss today which is all about that they are very pragmatic functional and solution seeking mindset is something that they have they prefer function over emotion they will evaluate everything very rationally they are well informed even if there are certain emotional factors that are there they'll give a proper scoring to that that okay this much is good like for example auto like looks of the car or style of the car they will give a score to that okay this is this much important and all of those rationally breaking down a decision that is something that's really important for them and also important for the brands to notice that offer something which is actually adds value to the gender's life so yeah I think it's it's the way of looking at any kind of a choice they make in terms of a brand or a product that they want to bring into their arena is this evaluation on hard parameters so is what is the quality what does it do for me what is the price thing so you know unlike getting sweet so there are categories like for example let's say a handset you know you you would want the next better handset and if you have to stretch a bit you would do that and and then the trade-off might be that you know two times I don't go with my friend because you know I want this so very very hard wired I would say way of thinking that this is what is important let me prioritize what is important for me and it it runs through I think the way and lot of Gen Z that he spoke about the thousand of them along with the depth interviews gave us this view that you know they are able to step back and evaluate what is it doing for me it may be a great thing by itself a brand may be brilliant but is it really for me yeah and this for me evaluation like you said it's it's it's a very I would say okay not not necessarily on paper pen but it's a very clear you know pros gone kind of a trade-off yes that that they are sort of doing yeah yeah and the other interesting part is that you know I am doing my trade-off yeah you want to do another trade-off it's fine I'm not judging you for your trade-off yeah but but so we can align even in the same set of friends or in group yeah we can okay to be different yeah it's fine but I will take the choice that I really want to do yeah certainly so in this research we also compared the Gen Z with the millennial and that's what we noticed that Gen Z skew more towards quality trust access price reviews recommendation and all while millennials skew more towards how brands are socially responsible are they cool or not cool or if the advertisements that kind of really appeal to them or not so that kind of really talks about the skew of how Gen Z are very much functional while millennials are slightly emotional or slightly values all of those factors which are more skewing towards the emotion appeal along with that we also ask a lot of other question where we asked them about how what are the criterias that they appreciate the brand so the biggest criteria was all about whether the brand really serves your purpose or not solves up something or not that's exactly talks about what you are talking that they is it for me or not that's personal and also something that actually suits their pocket so that is another factor that really stood out which is almost about 81 percent said it has to fit my budget it has to fit suit my pocket yeah yeah yeah so we know that this is the age when money is at a really tight you know while there is this we spoke about the fact that a lot of them are looking at entrepreneurship they are looking at ways of diversifying how they want to grow but still they are dependent you know for some other source for the money that they have and hence this whole evaluation of how they want to stretch that how what is the maximization that they can do of that budget is is absolutely critical all the more because now there are so many more choices yes so much you can do so much you can try hence from a brand's point of view while meaning is important but also value value not just in terms of the price alone but overall value in terms of whether it's recognition whether it's you know freebies or additional access that I can get to things how I can learn other things those are all things which start becoming very important yeah so we'll listen to proverb he's a 15 year old kid from Noida and he speaks about the pragmatic mindset that he has mostly so do you really at your age do you really prefer yes I prefer because from this we should be more careful at how we spend our money and try to conserve it because we should be able to look at the expenses yes so there she's a 15 year old person and but how much mature he is so he's talked about that this is the monies that I have and this is something that I need to prioritize so therefore I'll go with this one nothing against Tommy Hilfiger that's how he probably shop so therefore he prefers more brands which are value for money and delivers good quality products and that's that's his criteria though that's how he shops yeah the interesting thing that you know we sort of decoded from this is the whole impact on luxury as a you know so what do luxury brands need to do how do they need to engage and and hence the whole aspect of sustainable luxury reviewing fast fashion and you know how much a fast fashion is really required yeah so those are some of the other trends that sort of get impacted by these kind of attitude yeah you know just because I can afford it yeah should I do it and and if I don't buy then do I feel inferior what are the implications of something like this yeah and and that sets a brand thinking that if I am in this space how do I appeal to these kind of audiences how do I make my brand and product meaningful for them yeah because they will be the buyers of tomorrow yeah yeah so like you mentioned about fast fashion we spoke of how H&M what H&M they are doing with the whole recyclable clothing and all that what they're doing so a lot of people have spoken about it while they see that H&M's not so pocket friendly brand but still how they can contribute and not feel bad about and so that was one thing that stood out in terms of fashion other brands that in terms of tech that really stood out like both or one plus those two brands really amongst the tech brand really stood out so basically that both offers good quality product at a good price and similarly one plus one plus also has the heritage or legacy of doing that yeah so that is the I would say the opportunity for you know for growth so we have we have this whole suite of traditional brands and you know legacy brands which have been there for a long time but there is this opportunity for new age brands to come and make a difference yeah because people are now a lot more receptive to this as long as you have a product which works at a price which is great you have the opportunity to make a difference and and that's what we are seeing with the growth of lot of T2C brands that's one path yes that a lot of brands have taken wherein you know they have got great growth because you are talking to consumer directly yeah yeah certainly so finally I'll put a very unfair point to you I have a question to you rather how do you summarize all of this and what really one thing that you would want to talk about the Gen Z is that really appeal so I don't know appeal is a is a good one but what I think is important for us to learn from this broad line of the discussion is that Gen Z while they carry the idealism of you they carry the emotion of wanting to change things but they are different from the generations previously because they are a lot more informed and rational yeah choices so so it is important for market years or or brands to sort of straddle both yeah you can't have an only emotional story it has to be rooted in the reality of some function yes yes you know so so otherwise you'll be discarded otherwise yeah you'll not be adopted so so that balance is absolutely critical the other thing I think which I personally took out is is you know the future is right it's it's great news for all of us when when Gen Z is really making choices in such a thought through manner yeah and they are really looking at things which are meaningful not just for them in isolation but for the society at large wanting to make a difference and this whole ability of balancing the tradition the custom along with the new yeah so these two things I think you know make me feel very good that there is there's going to be great things yeah certainly certainly great things coming and I really like the the refreshing clarity that thing that they observe and see the world around take their decision and also the way I see is they might not be major disruptors but they're definitely in for evolutionary innovations constant innovation but innovation that adds more value to their lives and as I was going through all of these research work and all of the understanding about Gen Z I was asking myself constantly whether where was I when I was 22 year old 19 year old what was I doing so so that's it for today the five points that we discussed if you like to listen to this podcast and want to listen to more of such podcast lookup generation is like guys do share this podcast with all your marketing colleagues or friends around and help us be more visible thanks for listening to us have a nice day bye bye


of the week. I wanted to take a look at something classic. This is the Wolverine and the Driver Cover Girl. I have already done a review of this vehicle and figure but I'm so fond of this set I wanted to take another look at them. And since I did that review I've got an upgrade to the vehicle. I have to thank Byron Kellogg, a longtime friend of the channel for sending me an intact tow rope for the Wolverine. My old one was broken. This one is nice and clean and intact. Very nice. Of course the plastic on these tends to shrink a bit so it actually doesn't completely fit on the tabs where it should. But that is I think a pretty common problem with these tow ropes. But it's unbroken and that's the important thing. These tow ropes are so hard to find unbroken so I really thank Byron for sending that to me. The Wolverine is a single person vehicle and it looks great. It is so realistic looking with its 12 missiles and two missile box that can turn and elevate. It's got that classic dark green color. Just a wonderful old-school GI Joe vehicle. This looks like something you would see on the battlefield. There's nothing especially science fiction or fantasy about this. This looks like a realistic military vehicle. Of course it has a removable engine cover too with engine detail. Just lots to love about this vehicle. And then of course Covergirl is the second female GI Joe action figure in the vintage line. And this figure is pretty good. Yes there were perhaps better figures that came later but this was pretty good for 1983. The sculpting was not bad. A very utilitarian looking figure which I think is good for Covergirl. I think that actually fits her personality pretty well. And I do like this figure paired with this vehicle. Will I review this set again in the future? Maybe. I haven't decided. That old review could stand to be updated. And I do really enjoy looking at this vehicle and figure. I hope you enjoyed this very brief look at it. Thank you very much for watching and please tune in next time for a full vintage GI Joe toy review.


This is stock number 10067. We are here at Summit Automotive in Fond du Lac, Wisconsin. Your new and used sports car headquarters. Today, we are checking out this super clean 2013 Ford Mustang Shelby GT 500 convertible. This vehicle has the 5.8 liter V8 supercharged motor which pops pumps out an amazing 662 horsepower Grabber blue is the color We shoot all of our videos in 1080p. So if you have HD capabilities on your computer tablet or smartphone device Turn them on right now because it's like you're right here looking at the car with me And definitely your best way to check out the vehicle before actually getting here For the age and miles on this car. It is an exceptionally nice shape You get the SBT 19 inch painted rims in the front the Brembo Breaks in the front as well.  I didn't see any dents or dings on that front fender It has the HID headlamps the LED running lights the factory fog lights Front lower valence pretty nice condition Considering the car has 18,000 miles front bumper itself Excellent shape the stripes are in really nice condition and as far as I know everything is stock on this car So it hasn't been modified under the hood or the suspension or anything it has This side this rim is absolutely perfect as well No scuffs or scrapes on that and as you go down this side of the car You can see just how clean the body is how reflective and mirror like those paint that paint is We take these HD videos so if you are far away Or even if you're close by and just cannot make the trip down But you're still interested in purchase purchasing the car You can still see the car hear the car and have confidence in what you're looking at before even get here Some people might say Brett why do you have the top up on the convertible for the video? Well, I do that so we can take a look at that soft top to make sure there's no rips or tears or discoloration In the headliner before I now actually put it put the top down later in this video So stay tuned very clean down this side this back rim Absolutely perfect No scuffs or scrapes on that and the back tires Have some decent tread left on them as well As we come around to the back of the vehicle See the rear bumper is in excellent shape. I didn't see any dents or dings back here Really nice condition has this sequential tail lamps Deck lid is in really nice shape as well and all those stripes Are in really nice condition too factory dual exhaust Does have the capless fuel fill Rear quarters in excellent shape too and this back rim Absolutely perfect as well It's hard to find these cars with rims that aren't all scuffed up. This one is definitely Really nice has the power mirrors with the blind spot mirrors in them inside This one has the black With the white stripes leather and suede seats. You got the Cobra embossed backrest side current airbags no rips no tears Power driver seat factory GT 500 floor mats throughout in the front here Back seats are just as clean as the front seats no rips or tears. It does have that latch child safety system This is the 20th anniversary GT 500 or Shelby power windows power locks power mirrors Has the launch control auto headlamps and then the steering wheel or the steering modes that you can do 18,568 miles instrument cluster is very clean you get these suede leather wrapped steering wheel cruise controls on the left audio controls and Bluetooth controls on the right and You know 18,568 miles those miles on this car. This car is an amazing condition for that CD player shaker sound Compass temperature display. I believe it has serious Radio capabilities as well Get the six-speed manual shifter right there Passenger seat no rips or tears on that. This car has never been smoked in smells very very clean and Up here. We have the home link buttons for your garage door security systems and lighting systems to get this Soft top down you just undo that one you undo this one as well And then you just press this button Windows will go down and then the top will go down as well Really nice and easy We'll take a quick look in the trunk, and then we'll check out under the hood It does have the cover For that soft top and it's very clean back here And it does have the tire inflator kit back here as well But very clean and it's got that Cover as well Take a quick look under the hood. I'd personally like to thank you for checking out the video today Hopefully from this HD video you'll have been able to tell just how clean this car is all the way around Inside and out under the hood. We had the 5.8 liter supercharged v8 motor Hand-built this one was made by John Devo and Kerry bolt Cold air intake Runs very smooth This car has been fully safe deed and inspected by our service shop as a fresh oil and filter change All the fluids have been checked and topped off and this car is 100% ready to go To see more pictures of this car one of our other 450 new and used cars trucks SUVs mini vans wranglers You name what we got to go to our website? www.summitauto.com full pictures and descriptions of every single vehicle on our lot from two different locations all at www.summitauto.com and if you want to check out more HD videos you can go to youtube.com slash summit auto Remember to like subscribe and share on this video and all the videos that you see there In fact in a second you will see a link to subscribe to our YouTube channel on your left It linked to more sports car videos like this one on your right If you have not been to our website on the bottom link to this vehicle on our website click those check us out We really look forward to helping with this super clean 2013 Ford Mustang Shelby GT 500. Thanks again


Yep. Okay. So. What a great. Am I speaking there? It's not for here. Good, good to pretend that it's booming. What a great venue. Thank you very much to the Australian data archive for organizing this. I don't know online if you can see that magnificent sort of theater almost with a great backdrop. I do remember the old days when I would go and visit Steve at the other end of the campus in a little cottage that predated the university so 1920s or something like that. And, you know, there was a fireplace and a kitchen in the middle of their office and, you know, cold in the middle of winter. For those of you know, know the ARDC actually we're still down there in those little cottages. In fact, one of them burnt down and was replaced with a demountable and that's where we are. But anyway, it's good to be up the big end of campus here. And thanks very much for all the logistics and the beautiful resources that you've applied to this symposium. My name is Adrian, Adrian Burton. I work at the Australian research data commons. Now, right there we have a little bit of a mismatch there I'm going to be talking to you about that the context of the Australian research environment, although we have by putting out the call for vocabularies. So we have participants from government from industry from well beyond Australia. So I'll stick to what I was asked to talk about but we'll try and make it in some more fundamental concepts that do apply well beyond research and well beyond Australia obviously. What a great welcome we had from Paul what a generous welcome what a beautiful, meaningful welcome. And so in reciprocation for the welcome we acknowledge the living legacy and heritage of the great First Nations of Australia that really make this a unique. I've broken the cameras usually so I'm from the Australian research data commons as I said, we are part of a national infrastructure strategy and Chris national collaborative research infrastructure strategy. I can see Natalia here, a number of other participants from the national research infrastructure system. These are 24 national level facilities where we're providing really national scale services assets infrastructure to support leading edge research. So when we're talking the infrastructure in the title of our of the talk today. This is infrastructure to support leading edge research and stuff that couldn't be done by any individual research group or university, even jurisdiction and you'll see some of it kind of in be done simply by national infrastructure. Our particular role in you've got sensors sensor networks and laboratories and supercomputers and a lot of equipment that has to be deployed at national scale. But remit is digital and data infrastructure at the national scale. Now of course digital and data is in all those facilities technology enabled. We're looking at you know what needs to be done at the national level to support this transformation of research. So as part of that we do everything from policy skills training cloud storage as you might expect, but we have a program called national information infrastructure. That's what I'm going to talk to you about the that knowledge infrastructure that we bring and there's things that can only be really done at the collaborative national scale. Thanks. That's not what I thought. That's what I thought. So, infrastructure generally is in these three categories of catalogs identifies and vocabulary. And so that's the context, as far as we're concerned for providing these services at the national level. We run a national consortium for the meeting of DIYs with data site for models software data sets, a number of nontraditional research types. We run a national catalog to find research data. And we have this vocabulary service that I'll be talking to you about a bit more. So these are this category of national information infrastructure. So it's not in any single university or any single nations remit to provide a global identifier system for data sets just can't be done so that's what this national and global infrastructure is here to do to support the work of our scientists to the work of our research sector with the information infrastructure that's required and can only be done at that collaborative level as no. What's the point if the ANU has a brilliant way of identifying data sets. If it's different from Melbourne which it obviously would be has to be. It doesn't make any sense if I'm referring to a data set and then the British and the Japanese have different ways of doing it. So these are infrastructure systems they're beyond the individual research groups and institutions, and they're part of a national or international system. So that's the kind of work that we do. And the, the founding of the orchids consortium and it's running in Australia. We're running these national scale discovery services across the whole sector and synchronizing them with discovery over the world. And then in vocabularies. I keep saying to our staff. We're trying to reduce the amount of vocabularies in Australia. We're trying to increase the number of data sets increase the things identifies but actually we're trying to get people to use semantic standards and have them adopted and adapted. And so we have a vocabulary services the first sort of step in a set of semantic services. I'll start with catalogues just to give you a little bit of. Hello. How are you doing. At logs to give you the sort of context and it will build into why we have vocabularies in one sense. So, a lot of this stuff I've talked about is research system information. We're talking about the whole of research in multiple different nations multiple different organizations. The way in which people often look at, you know, I want information about data set so example the catalog I gave you there. What we're looking at there are the outputs so you're looking at it as a system kind of program view, and there's inputs activities outputs outcomes and impacts, and what we were asked to do. Well, let's have a look at those. What do we mean by an input. There's money grants investment. There's organizations. There inputs into this research system. You've got facilities. Some of the national facilities and other infrastructure facilities. You get your people as part of the input, and then they start to work on the activities which is the project outputs we all know. Journal articles, but as the world becomes more nuanced data sets models. Some of the semantic artifacts we talk about today are considered they would normally have been considered as by products and today they're being considered as outputs. The outcomes would be, you know when is it used and when is it applied to government or industry, and then in the end the impact would be measured by prosperity. What have I got their people and the planet. There's a way of looking at some of the artifacts and actors in a research system, and quite often this information infrastructure that we're talking about today is trying to talk about all of those things to, you know, to talk about what's happening in the research system. As an example and of course, as I was just saying that happens all over the world in multiple government agencies in multiple research institutions in industry and a number of service players. So when you're trying to bring together information as we were asked to do, for example, in research data Australia. We were asked to bring together the information about data outputs from research. Bring it together from all these different sources in our case across Australia in other cases in other catalogs that's worldwide. And then take that information about the outputs and bring it all the way up to the beginning of the process and make that a facility for input into new research. So that that's the the function of the catalog at this at this point is to take those outputs, make them available then as new inputs, so that the people and the projects can then use them into in new and innovative ways. Why am I talking about the research system? Well, quite often that's the context that we kind of get in order to run this kind of knowledge infrastructure. And here we were asked to provide that. And people said, well, I just don't want a list of data sets. So what papers were related, what project projects they came from, who are the people, what facilities did they use, what organizations were behind it, and where did they get the money. So already the just trying to bring together information about data sets from all these multiple information sources. I'm ahead of myself. What should I be saying now Steve. Yes, that's exactly where. So not only we were trying to bring together information about data sets and software, etc. But all the linked, you know, other bits from the research business process. Now, even just bringing together one item from all these different sources has its challenges and so then let's talk about that that's why we start to get into this knowledge infrastructure. Let's practice at that. Did you do earlier. So, thank you for bearing with me with that context now we're getting back into their sort of meat and potatoes of knowledge infrastructure. What was the challenges that you get when you try to do that I remember very clearly Melanie and some of the developers at ARDC coming into my office and saying, Adrian, we've got all the researchers from all over into this big, you know, national research data Australia, but I've got, I think it was 800 references to John Smith have no idea whether they're the same. You know this is 2006 seven or something like that eight. So we have no idea whether it's the same person or how do we bring them together, you know, are we going to create all these, each of the mentions of the data set from different places around the institution had a different reference to a person. So I said to them, I remember quite clearly well you're going to have to do something about that in the short term, you know by data cleansing and you know topic modeling and bringing stuff together. And in the long run, we will look to work with the sector to get proper to fix up the inconsistent referencing and the duplication of information. So that's 2009 we decided to pour money into the National Library to create a national identifier for people in Australia. And one year later, people in the journal said, I actually wish that awkward and so our local sort of initiative to have precise referencing for people for researchers in Australia was kind of overtaken by an international system which was great. We were ready to join up. And so now, you know, fast forward, when we get information from different research institutions even government facilities, research research facilities about a person, then we can just say, don't tell me that it's Brian Schmidt or BP Schmidt or Professor Schmidt, just give me the orchid and that's a precise reference, and we can run a distributed information system across the whole research system by having a consistent referencing by getting to these to the siloed duplication. All the information about Brian Schmidt had to be copied into all these different systems, you know, across the place. So that was actually the segue which I probably should have done a little second ago from where we started in catalogs and said, Well, actually, you need to have identifiers. We need to be able to persistently identify the different players in the research system. If the persistent identifies bring to that problem. It's a consistent way of, of referencing some of these artifacts and actors in the research system. Remember, that's why I brought up the top sort of paradigm we're using there is the, the, the business process of research, and there are different artifacts and factors involved there, and the persistent identifies that you know a DOI is for persistently is for referencing the journal publications, the data sets software increasingly grants. So, you know, that's the business that they're in, you know, orchid is there for for persistently identifying the people. We've got the emergence of raw and a few others for organization so those things that everyone knows about the very famous international persistent identify systems. They are designed for this problem for talking about the research system. That's right. I'm getting used to being pretty subtle in this talk. I thought we're going to have to evacuate that's pretty nice. Now where on earth was I there was right in the middle of the flow. Do you want to remember. I have no idea where I was there. Yes, persistent identifies the ones the famous ones that we know orchid do I everyone knows about them. They are for this purpose of identifying precisely identifying actors throughout a very complex system. I'm not sure whether I kept slides or not. Yes, so to go through this very quickly, because it's a very Australian context, the thing called excellence in research in Australia. It's like the ref in the UK it's looking at, well, I'll show you what it's looking at it's looking at how many publications there are in Australia, basically. And so that's now you if you follow the news in Australia that used to be done as a survey now they're saying we're going to do it as a data was a data enabled new process for collecting that information. So that will be based on consistent use of do is and and this kind of aggregation across the system. Engagement and impact is another thing that we have here in Australia and the audit of that, and that's bringing together trying to identify those artifacts of the system. One that everyone probably knows is the H index. What are they doing with an H index they've got all the DIYs for all the journals in the world. They're related cross ref that's what cross ref exists because it's the cross referencing between all those publications linked to who is the author, and then outcomes are pretty dodgy algorithm out the other end but we love or hate the H index. What I'm trying to say here is that the tools to make that kind of global information system about research were invented by the journal publishers. And they had to, because there's millions if we're talking about all the research institutions, all the papers, all the people in the world, all the researchers in the world that's what he's talking hundreds of millions of publications. I think it's 10s of millions of researchers, and you know lots of these. So if you've got it all that mixed up in a big system. They had to have a way of precisely identifying what application am I talking about and what researcher. So they were the ones who invented DIY and awkward for this for that purpose. So it, the identifies that we use come from that paradigm. Now vocabulary how we might be asking what on earth is this all got to do with vocabulary as well. Okay, it's knowledge infrastructure and more broadly. So what does it have to do with vocabulary as well as it happens, quite a lot and not much at all. We'll get to that. So go back to this example. And again, to my poor development team. We constructed remember a search out of Australia, the aggregation of all the data sets and algorithms and software across all these organizations in Australia, linked again made as an input for research and linked to all the other outputs. When we did the user testing and the requirements. The researchers said, well, we brought together all that a because it was part of policy to put data sets in the context of their outputs and outcomes, you know, put it in a proper context and people wanted to know which data set was created by which people that was a very good use case. However, when we did the actual user testing. The researchers said, oh no, I'm not searching by our C grant I'm not searching by an orchid identifier. And I'm searching for the soil map of a CT. And so Melanie Melanie is here. Melanie was involved in some of those interviews where we said to the researchers okay, what are you actually looking for and they're all ideas. They're all concepts that none of them were the artifacts of the research process that we're talking about before the grants and the institutions and the, and the people some the people to some extent I'm. I'm being a little bit poetic there. But these are real. And we've also had Ming Feng from our team which of you should know if you never met Ming Feng you should. She's been doing analysis over the actual, you know, these are actual queries. When people come to it we've got the logs that we constantly analyzing. So people are looking for recordings of the Latin language. They're looking for spatial biophysical intertidal and subtitle data sets. So, that's what's making the scientists run, you know, not unsurprisingly, it's the ideas. That's what that's what makes a, you know, our sector is not an ordinary production sector. It's the ideas which are at the core. So, again, the developers are saying well, you know, still it's not easy, you know, the concept of intertidal. Coming to us from industry research facilities institutions and governments. It's exactly the same problems we had with Brian Schmidt. It comes to us in all these very. In fact, I've probably got a slide I should keep up with myself otherwise. How am I going for time Steve. So we had exactly the same problems trying to bring together ideas across all of that distributed system. You get the same kind of thing the concept of intertidal is siloed in organizations it might be it might be defined or it may not be defined or it may be poorly defined. It's certainly not connected to the other ideas. And even if we were talking about the same idea being able to actually precisely say that by referencing it was not possible. So funnily enough, that's why I say, actually, they are related but not exactly. So a vocabulary service then from our point of view was an initiative to have the concepts out there shared as a community resource. Not siloed in back in the institutions or the tables of the data set of databases all over the place to have them precisely defined connect other references and to provide consistent referencing. Now my model that breaks down a little bit because the consistent referencing. IRIs and we've got Richard up the back here. Everyone should know Richard as well from our team who is working on both our vocabulary service and a new persistent IRI service to support link data URLs. So, the three part model that I introduced at the beginning still plays but they're not necessarily separate things. I've introduced vocabulary service in the context of the story of the catalog. And then certainly vocabularies, terminologies, precise semantic referencing does have relevance for discovery for data discovery or other resource discovery across the research system. But it really comes into its own in data integration. We did talk about data commons at the beginning I'm going to refer to them sporadically throughout the talk. Here's something we're doing with the social science data commons program in Australia. It's a napkin a napkin diagram from the God's Cafe seminar series between Steve and I were having every Tuesday over coffee. So we were talking about a problem that was it is relevant to your cross research but here I'm just giving it some context and social science. If you think about a big national data set, for example, a census or the census in Australia, and then you think about a local data set. Let's say a survey of cabra matter. There's concepts that are being scientific concepts that are being surveyed in both. Do we know whether we can integrate the two if I've asked a question about employment or social attitudes or something. Do I know that that's the same one that was in the national data set. Well, possibly. But not always and quite often. The ideas that are in these national surveys and I've just given for example the census here I'm not saying anything necessarily about the Australian census, but quite often. The concepts are hardwired back into some big database system as the column headings or keys or something and the definition that they're using is never really exposed out for anyone else to really use. So, same thing here, right spark researcher says I'm going to ask a question about that and it's going to be great. And then their idea goes hardwired into the survey. And even if I want to, if I wanted to, if a third party was going to come in and say are they talking about the same thing they probably wouldn't know, nor would the two parties. So the idea of vocabulary service in this context is to provide a an independent point, a community reference, a community supported reference where a research repository, the researcher and the or the software provider of the survey tool and the researcher doing the survey, as well as the national body are working with community enabled concepts. And we can know that if I've asked a question about employment, then my data set is going to be so much more valuable, because it's going to immediately I'll be able to draw conclusions from population trends. And so when it gets to the research repository, they'll know what to do with it because they know that what that concept is. So that's the, the concept that we're building within the social science data commons and there's quite a few projects around that at the moment is another one, Dougie thank you. We're doing some work we've got a people data commons which is to do with health. And here's an example where people are using standard terminologies, but the example on the, I just stole this from a Google search is snow mad CT and then the NC ithosaurus. But the kind of use case that we're working through with Dougie is New South Wales health and Queensland health have both implemented standards, but in slightly different ways. And then every time a research health study has to happen, then they're doing the mappings themselves and the mappings. You can't convince Queensland to, you know, have an official mapping to New South Wales or New South Wales to have an official mapping to Queensland is none of their business, but the researchers are keep to keep doing it so part of the work we're doing with Dougie is to look at Can we make these mappings an aspect that could be part of our vocabulary services already we're moving into new areas around that. In both those, I've got to say here, once you've gotten a slide looks like our DC are doing that and have solved that know we are working on the scenarios with both those communities the social science was the example from here here we're working with the health studies research community. When we now changing gear here. So just when we were talking about data integration in the social science example. You've got a domain that's working on a particular problem. And they can work together and say G it'd be great if we all collaborated. What happens when you get to impactful research remember that was the title that we were talking about knowledge infrastructure for impactful research impactful research almost always. It starts with a problem and doesn't obey discipline or administrative boundaries and says okay well what are the social determinants of health. And then the poor researcher has got data coming in from education health care, you know, urban environment employment. And so, as we found in our bushfire program, in order to understand development risk. So, what's the risk of developing a suburb in the north of Canberra. Well, that depends on that depends on fuel loads fire behavior. The environment itself. It depends on air quality, when there are fires, it then the different health repercussions of of the fire. So in order to just ask a simple question you know what's the impact of having a suburb in that spot, which is fire prone. The poor old researcher has got data from a number of different domains so remember Steve is getting this sorted out for a social scientist doing research within social science and integrating data with other big social science things but now he's ending up as part of a multi disciplinary community. Data integration at this level quite often and I'm using a really shorthand here, quite often starts with saying oh well, it's happening in this place, and at this time. So, there's an initial data integration between the air quality, let's say and the health data set by saying, okay, when what when was it, and where was it. And what was the air quality like at that point or what was the health outcomes where the hospitalizations or asthma. So you the initial linkage is kind of done on time and place. But then, you know, that's fine data integration. No. Then you've got correlates in two totally different domains health data is collected and the concepts in health data are managed in a totally different way to the way that the air quality people collect their data so you've got, you know, a rising in, in, in, or a decrease in their quality and an increase in hospitalizations and try to actually you've got researchers trying to work in those two different areas now. So, if we go back to the right at the beginning. We've now not only got, we're trying to get concepts not from different organizations, but from different conceptual communities. And all the stuff we said in the beginning about making the assumptions clear. The definitions and the references apply at a degree of difficulty that's, that's just a lot greater. And so we can't just have the assumptions about, oh, when I said hospitalizations surely you understand what no, we've got to bring those out into artifacts that will allow scientists from different domains to be able to take those concepts and work with them as well. So all the more important about taking care of our, our scientific concepts in these semantic services. I think we'll hear more about this from Simon tomorrow, Simon Hudson, but this area of the importance of semantic infrastructure to support these things, this kind of interdisciplinary research can't be underestimated. I should stop there but I'll just tail off taper off instead of stopping at the big bang of bushfires and world peace and etc. We'll go back into some knowledge infrastructure stuff. As part of the knowledge infrastructure. We need to curate the knowledge so it's there's another level of service and infrastructure required, because, first of all, we're talking about words and concepts and things, and they are as slippery as mercury. So what is anger, you know, and we're trying to use what is a slippery, quite subjective communications concept, and we're trying to use it as a precise scientific tool in a semantic infrastructure, which is okay. But if we just leave it, it's going to be like mercury and it'll just go all over the place to what the assumptions about the concept will change or, and so it needs definition. It needs leadership and governance from a group of leaders within research and government to curate. This is a concept, you'll need it. This is a concept, this is what we mean, and you can use it in public administration or research, but it's not like other, it's not like a telescope. You put it out, it doesn't start changing on you and you know morphing and, and turning into something else, the way that's human concepts to. For example, here, you know, that's what knowledge was, you know, a certain time ago. So knowledge also grows. So that's why it needs to be curated our knowledge organization systems need to deal with growth in science, as well as whole new fields of science that just appear over time, as well as the normal tendency of a concept to be clear in my head but not exactly the same clearness in your head. So all this just means that that governance in our kind of infrastructure is very, very important. And it's about community, it's about defining our community. And having, you know, having the governance over the semantic content. So what does that mean for infrastructure there's a there's a there's a role in the infrastructure to help to maintain versioning you ought to be really prosaic about it. Versioning profiles, different artifacts that that curate the knowledge over time. And then the last one, of course things get more and more complex we started with vocabularies. So there's a complexity of semantic approaches that that we'll trade in this graph graph there. We started with, we started with the vocabulary servers because that's a very concrete list of things that come into everyday science. And of course, those lists tend to want to be coalesced into more comprehensive world views where the lists become classes of things and those classes are then related to each other in a much more comprehensive view, either an ontology of the whole world or a model for talking about a broad area of science. So we have a vocabulary service. And part of our challenge now is okay well as the information science becomes more and more embedded into the rest of the research sector. How should our cement how should our vocabulary services evolve. So what would this look like in the future where we're not just talking about vocabulary services but the semantic services so that's why we are part sponsors of this conference today this symposium is for us to be informed about where the scientific initiatives are going, what the information science is that's required to support those, and what are the new directions for vocabulary services that could support more broadly the semantic needs of our leading edge research. Thank you very much.


Hey, we're arriving at the end of the lightning talks. However, we got one request for doing a plug, which might be of interest of us as the next Cloud community. May I ask Jeroen Bater to come on stage and to talk a little bit about a specific project which might be of interest to us. So, hi. I only have five minutes. Normally, I do whole, no, not whole conferences, but longer talks. My name is Jeroen Bater. I've been in open source for 20 years. I've written more than 10 books about open source. Okay, that's my credentials. Okay? Yesterday, I published Code and GitHub. That's the result of four months of work of configuring popular open source applications for single sign-on. And clearly, one of those is next Cloud because, you know, why not? Let's see if I can make that move it a little bit. Hmm, no. Okay, anyway, so four months of work. Those are simple, straight, Ansible playbooks. Okay, who does not know what Ansible is? Okay, who doesn't know what Ansible is and doesn't work in marketing? Okay, so Ansible is a syntax, is a file, a syntax. It's sort of a recipe to configure computers. So you say, I want, by the way, I want users. And this is the list of user accounts I want. And I want this package and this package installed. And I want the application Hello World installed.  All one. And so the people who know Ansible, a simple playbook based on key cloak as a central authentication mechanism, what you do. So the playbook is install next Cloud, single sign-on.yaml. You fire it, it will install standard next Cloud, not the snap, Justin, some directory, I don't know. And then configure single sign-on by creating, with a REST call to key cloak, creating a client there, getting a secret key if you're using OpenID Connect. Put it in your configuration and you're good to go. So don't try this at home. Read the playbook and adjust it to your own network, okay?  One simple straight file. And I've done this for the last four months for, let's see, XWiki, Odoo, Next Cloud, Key Cloak, of course not, GitLab and Jenkins. And today I found out that I also have to do the same work for Open Project, clearly, yay. Um, it's, well, I think that's about all the time I can use. Roughly, yes. Yeah, roughly, okay. Any questions? Well, that's it. Thank you very much. Jeroen, thank you so much for doing this. Next time, please do submit the talk. I think it deserves more time than you had right now.


What's going on everyone? Sam here with late in sports cards. We are ripping at 2022. It tops clearly authentic baseball hobbies. 20 box case break and number four random divisions. Here is a look at your results. As always you can find these under the results tab on the website as well as the link in chat. Let's do it guys. Since it's all hits we will not be doing a recap on this one. Oh it's a sea dogs hat. Oh yeah we're rocking the Portland sea dogs today. This is when they were the Marlins affiliate though. This is like an OG OG throwback right here. Messing up. Oh boy. One tower went flying into the camera. I apologize on that one guys. Here we go. First box we've got. That is wow Paul Canerco. One out of 50 going to the White Sox. That's Al Central Francis. Nice Paul Canerco. Empty there. Box two. And we've got going to the NL East. 76 or 78 out of 99. That is Darryl Strawberry. Bonnie go to go watch the mixer you're in. Empty. We've got that sick. AL West. Dennis Eckersley for the A's. Congrats on that one. AL West that's Dylan. Pretty sweet there Dylan. Back to the NL East. That's Keith Hernandez not numbered on an 87 throwback. For the Met. Nice Keith Hernandez there. Empty. So we're pulling Otani out of this. That'd be sick. We've got NL East again. That's Riley Adams Rookie Auto for the Nationals. There you go. NL East. There a third of the way through. Again guys we need to fill up Inception. That is random division style. One to go guys. One left. We got Reed Detmerz on the green 94 out of 99. Going to the AL West. Nice one there. One to go guys. Full 16 box case. So we're looking for 16 autos in that one. And RPAs. AL East that's Louise Heal on the Rookie Auto. Did I not upload the first stone break? I don't think I did. Oh no I did. Okay cool. Worked. Thought I didn't. The next one up here. It's always fun to see a comment that gets deleted on YouTube. Wow. Going to the NL Central. We've got red parallel Hunter Green. There you go Scott F. That's awesome. I think that's going to be to five. And he's one of those like the short print rookies basically. So this is like hitting like a wit or an abrums or a Torkelson or a J-Rod. That's sweet man. Nice Hunter Green. Congrats on that. He's got C. He's so fun to watch man. He's so good. It's actually scary how good that guy is. Wow back to the NL East. Another Met Legend. Dwight Gooden. Nice Doc. 74 out of 75. Nice Dwight Gooden there. Only one spot to go into visions guys. Heck yeah. NL Central. That's Jesse Winker. Going to the Reds. 87 throwback of Jesse Winker. Nice. All right. Next one up. This has got to be a mistake. This is not in case. This is just sitting on top of the Trish and Mackenzie. This is literally if you open the box. This is what it looked like. That's wild dude. Green J-Rod. What? What the heck? Dude AL West Dylan. Congrats man. We'll mag this one. I think that's to 99 on the J-Rod. Let's go. Holy cow. That's crazy. And then we got the Trish and Mackenzie for the Guardians AL Central. What? What the heck dude? That's sweet actually. That's weird. That's like genuinely really weird right there. We've got wow and one solo generation now. Man that is Josh W killing it with that spot man. Not numbered on that. Dude that's so awesome that that mistake was in our favor right there. But now you gotta figure there's some poor person out there that's like gonna just gonna get an empty mag where that J-Rod's supposed to be. We've got NL Central. Jack Flaherty. Five out of fifty for the Cardinals. Nice Jack Flaherty there. Hit Matt. Should have bought into this. That's kind of wild. There was a J-Rod. That's actually crazy. How cute is that big? We've got going to the AL Central. That's John Heasley. Because when I opened it and I saw the J-Rod was there I was like oh it's probably just out of the mag but there was an extra card. That was weird. I've never seen that happen. And we get a J-Rod out of it too which is the craziest part. AL East Connor Siebold for the Red Sox. Nice one there. Red Sox. Empty. One to go still on Random Division Inception guys. One to go breaking right after this. We'll get that random typed in and we'll go. AL East again. That's Cedric Mullins on a 87 throwback. Nice Cedric Mullins. Empty. Our last four boxes here. Move these a little closer. Nice. That's NLS. How about a generation now? Joey Bart. 11 out of 50. Nice one there. NLS. Kenneth. Nice Joey Bart auto. Yeah, this is technically a second year. This is 22 clearly. Let's see what we got here is. Wow that's sick. NL East. Mike Schmidt. 42 out of 99 man. That's awesome right there. Josh W. Great hits with that spot right there. 42 out of 99 on the Schmidt. Nice. NL Central Generation now is Cabrion Hayes. There you go again Scott with the NL Central. Nice. Cabrion auto. Again second area. Same year as Bart. And last box of the break guys. Good luck here. Let's see it. We've got nice. 26 out of 50. Seth Beer going to the NLS. Way to clean up well on the end there Kenneth. Nice Seth Beer. So the Hunter Green will be out of 50. This will be the same as the Hunter Green so it's not out of 50. Very nice. That'll do it for the break guys. Thanks again for the fill. Next up we got to fill up one spot for inception. Appreciate it.


Hey everybody, welcome back to the channel today. I'm going to be taking a first look at GNOME 40 now GNOME 40 is the first GNOME release in a long time that I've actually been excited about mainly because it's a little new GNOME 3.X ish has all looked basically the same for the last. Oh, I don't know when whenever GNOME 3 came out You know, it's looked this basically the same. This is the first time that it's actually been Really refreshed to look at least a little bit different So I'm gonna take a look at it. We'll see how well, you know, it performs and stuff now I should say that this is taking place in a virtual machine Using GNOME boxes, which I'm not familiar with and it's beta software So we can expect there to be bugs, but we're getting pretty close to the release date. I think So it probably not gonna be that buggy But if we see anything we don't want to judge it too harsh because like I said, it's beta software So let's go ahead and jump in shall we? All right, so this is GNOME OS and Specifically, it's GNOME OS nightly and I have started this up before so I actually had to go through and search for the tour thing but I Just thought we'd go ahead and go through in the tour because there is a new tour Thing for GNOME 40. So we'll just go ahead and start it shall we so we'll get a good overview Make your apps your own.  This isn't actually Doing anything for the tour. This is just it's a slide show Weird I don't have a touchpad. All right Left right workspaces. All right. Well, this is dumb. How do I close this? You can't close it Okay, that's how you close it. All right. Well, we'll just do this the old-fashioned way so Traditionally in GNOME you press the super key you get something cool. So this is the new activities workspace and Before when you press the super key, you'd get your menu over here and you get your workspaces over here But now we've changed to this more vertical view. This is somewhat similar to what elementary OS does but really you don't get into the Similarities there until you press the show applications button and you'll actually see your workspaces up here And one of the cool things that I found is you can actually go through and drag these icons to open up apps If you wanted to so let's just say you had You wanted to drag your system monitor to your second workspace. You could do that Weirdly it changes that workspace to workspace one instead of the second workspace. So if I moved I don't know The terminal to the second workspace. It's still go to the first workspace, which is again very weird I'm assuming that's a bug, but we'll see Now in terms of resources, I think what I'm going to do actually do is See if H top is installed Because well, I'm not gonna judge this if it takes a lot of resources because this is like I said beta software. I Would like to at least, you know know If it's taking a ton more resources than before Fortunately H top is not installed. So Let's see if top is installed top is here. Okay, so we have 285 tasks and we're using I Don't understand why it says 16 gigabytes here. Oh, it's that's the percentage, right? So it's using 16% of the seven gigabytes that I gave it which is Honestly top is terrible. There's no reason why you use top each top is so much better. Anyways We can actually just do this Cancel look at this Clear and do free dash M So it's using a little bit over a gigabyte of space now like I've used a couple programs here So I've opened up the tour application and I've opened up the System monitor so it's possible that those things have Created a whole bunch of extra processes in the background and that's reason why it's so much more But that's a little bit higher than what I'd expect for you know, but not honestly not too much higher I was gonna remember that this is GNOME OS. So this isn't based on Ubuntu or anything. This is Actually, I'm not sure what GNOME OS is based on I wouldn't be surprised if it's fedora though, but it doesn't really matter so This is the newest thing here and we should also talk a little bit about Some of the application so along with the New layout here a lot of the GNOME apps have actually been updated as well So we can actually go through and see some of this stuff here. So apparently we should notice rounded corners up That's the wrong one So if we open up a I don't know files here something where's the house for the files Wait a minute It's probably in a folder. Okay, so interestingly enough if you're That can't be true, right? If you the icon is saved to favorites, it's no longer in the list of applications That that's new, right? That's not something that was there before. So if I move this down to the dock Yeah, it's no it goes away from the list of applications Okay, interesting. So let's go ahead and open up weather. Yeah, we can see rounded corners So we will not notice rounded corners again I'm 40 including on the workspace switcher, which is going to be this here. These are all rounded corners, obviously that's an interesting design and design choice other Visual tweaks include larger scroll bars. So I don't know if we'll be able to see that somewhere Maybe if we change to list view and Make this really small. I don't see the bigger scroll bars So we also have a couple of icons which is software and web. So this the software store has a new icon Additionally enough the web store is not actually working gonna OS But again, I'm assuming that's a beta a beta problem the other one that has a new icon is gonna web which is a Browser that hardly anybody uses. I don't think I'm not If we look at the about web here, this is the Version 40 beta. I don't know anybody who actually uses good on web If you use gonna web, leave a comment below. I'd like to talk to you because I want to know why Or what what's good about it? Maybe there's something good about it. I just don't know so as we saw in the tour there if you if you have a Trackpad you can use gestures in order to navigate between workspaces and the multitasking view. I have a mouse. So that's not something that I can actually try out So a three finger swipe left or right moves between workspaces while a three finger push up enters the overview Which is going to be this one here this here And if you keep pushing extends so if you keep pushing with the three fingers, you'll get into the app drawer here You can also do super alt and up in order to see that so if we do Super alt up That gives us to the overview mode and then again to open the app launcher, okay? I don't know why it needs to be three key presses. That's really weird But okay. All right, so Nautilus has also been updated So You can sort files by creation date, which is apparently something you couldn't do before Really you can support you can sort by creation date before weird More accurate file transfer and copied estimates so when you copy files between two folders it will Show you how long it has before it's done transferring and that's supposedly more accurate When trying to copy or move a file someplace with an existing file of the same name You now get an option to rename the file being moved. So that's cool And there's also been an overhaul of the preferences panel So you can actually search for Specific settings. I don't see that ability to actually search for something though. So omg Ubuntu is lying to me Okay, so if we go to a picture here I don't actually have any pictures But supposedly if you have a picture here and you can right click on it to set it as wallpaper You'll get a preview and There's also an option now to right click on it at binary and choose run as program So you don't actually have to go through and change the program's permissions to make it executable. That's also cool All right, so the another one that has been Updated is weather so we'll go ahead and type in a A city here and Let's see gunam's weather tool has one of the best weather apps for Linux according to omg Ubuntu I've never actually used it. So I don't I don't know if that's true or not And it's Joey. You're very your language is very flowery here Supposedly the app has been totally revamped for gunam 40 with striking new design that relays more forecast information Think more clearly clearly than before the hourly forecast and the general forecast So we could do hourly and daily here, which is cool. As you can see, it's actually really nice outside right now for being March It's a weather app. What do you want for me? Apparently this is different before but I've never used gunam weather before so I have no clue of telling you whether or not That's actually different than it was before so Maps has also been Changed with a refreshing appearance with place bubbles So if we go into maps here, I don't know how well this will work on a virtual machine, but we'll actually go through and Zoom in here. Whoa. Whoa I zoomed in really fast. I'm gonna go to the capital city My home state supposedly if you find a place here, you can click on it But maybe that only works for cities Apparently not for every city fish in omg Ubuntu. They so chose Seattle Apparently this is also been revamped to work well in mobile. So that's cool gunam web Also known as epiphany. They rebuilt the tab bar. I Don't know So first control T do we get another tab? Yeah, so this kind of looks like it fits more in style with the rest of Gunam 40 here So there's also new features like unread indicators proper pin tabs so we could actually go through and pin this tab which is Really cool. That's something you can do in Firefox and Chrome and all those other ones. So that's neat that they brought that feature over Working drag and drop and more finally a note for fans of Google auto suggests web can be configured to display search Suggestions as you type. This is not enabled by default okay, so Looks like it's actually is enabled by default preferences Duck duck go by default which is probably something that's always been there So you get some mouse gestures switch immediately to new tab global auto spelling Spell checking which is cool. Okay. I don't see the whole auto suggest thing I'm probably just missing it color scheme. Oh, there's a dark theme. Nice Anyways, I built an ad blocker, which is also nice. Maybe maybe gunam web is not as horrible as I was expecting it to be That's cool From what I saw the software center was actually not working for me I'm not exactly sure why again, probably a beta problem So we can't actually go through and see that but some there's a new featured app carousel That's about like software There's also a version history so you can go through and see previous versions of software But again, I can't show you that because that's not working why it's not working again I'm assuming it's just because this is a beta Let's go ahead and look at the settings. Shall we? There's probably some new stuff here in the settings. Settings is right here. The Wi-Fi section has been revamped Which I'm not actually going to see anything here about Wi-Fi I don't think because oh right here because they don't actually have Wi-Fi on this system, you know enabled plus it's a virtual machine so An overall of an overhaul of the keyboard shortcut settings. So keyboard Was down here and then keyboard shortcuts Okay, this does look significantly different than what I remember being so It's more organized for one. That's kind of cool You can also reset all which is good And apparently there's a refreshed about page. This looks exactly the same as it did before but I'm assuming there's subtle differences So that is basically going on 40. I Was more happy about this before I looked at it. I Thought that the changes would be a little bit more. I Don't know. I'm not gonna go through and say exciting but more. I don't make it feel like it Was really different. It just felt like numb to me just with the dock in a different position Now maybe the feeling would be a little bit better if I had like a track pad and was able to use those gestures Because then you feel like you're moving around fluidly in the operating system or through the desktop environment but For the most part it just felt like you know now. I think that's probably what they were going for because most If you ask around and she'll know that you know, I'm users are the people who hate change the most in Linux.  They created their own. They forked it So it's the same thing with you know, I'm three fans. They don't like change at all. So I'm assuming that the reason why they've gone through and made this feel basically like you know, I'm Is because they wanted it to so For those users, that's great for me who was hoping for something radically different. I'm a little disappointed. I have to say but It's nice that it's a little it's a little fresh coat of paint. It's a little different and that's good I'll probably use this again on Fedora 34 when it comes out, you know, stably and Maybe that will take a little, you know Will make me like it a little bit more but for now I'm quite happy that I don't use you know, that's just I mean, I'm always happy that I don't use you know Plasma's where it's at. Anyways, thanks for watching You can follow us on Twitter at the Linux cast Facebook at the Linux cast You can also support us on patreon at patreon.com Slash Linux cast and with that in mind, I would like to take a moment to thank our current patrons Devon Zach Marcus American camp. Thanks for your support. Thanks everybody for watching. I'll see you next time