My name is Chris LeFey. I run a web development business called Classic City Consulting and I've been doing web development, web design, marketing, branding, the whole shebang since about 2004. I actually, as a brief little bit of history, I actually started doing web development in middle school and the wayback machine didn't really like me too much, but I was able to find one of my very first websites I ever created. So let's bring that back to like 2004 with front page and bringing things to the limit. Now that's what I'm, that's what I'm talking about. My brother and I started up a little business together called Goldmine at the same time and if you look that's a picture of him before he got stressed out and had six kids and that's me when I thought looking like John Krasinski would get me dates and it definitely did not. So that was back when the shag was popular. But what we're going to talk about some today is we're going to kind of start off with where web design is right now. Obviously, we're all WordPress people here and other things and other editors have come up like Squarespace and Wix and things of those lines. And so I'm going to kind of establish a baseline of where we're at and from there I'm going to talk about how you take this website that you have or that you're building for your customers and how you kind of bring it to the next level and not necessarily in terms of design, but in terms of how you really unleash yours or your customers unfair ban. So to start off there was a time back, you know, early 2000s, give or take, you either knew how to do web development or you didn't. There wasn't this middle ground of just being able to play with it. So your sites either were really really good or they sucked.  Because there isn't just anybody dabbling in web development around this time. But then what happens is we have this middle class of editors that come up. WordPress being one of them, right? Wix, Squarespace, all these other page building softwares and that curve changes in terms of the usability and just how customers interact with sites. Don't get me wrong, you still have your really good sites.  But then now there's this big middle ground of all these templated sites that look exactly the same as one another and they don't really do anybody justice for actually bringing in business. So it kind of showcased this. I went online and I found some examples of different sites utilizing Squarespace, Wix, even WordPress. And so we, and by the way, if any of these example sites are y'all, I apologize. Totally not planned. I just went on a random hunt. So sorry. So here we have, you know, let's just look at the basic elements here. We have a hamburger menu on the left. We have a logo on the right. We have some icons and a really big oversized picture. We've all seen this site before, right? Then we go here. It's pretty much the same thing. Here, oh, well they actually, here they put three in a row instead of just one big one. Okay, that's cool. Let's go over here. Again, big image, hamburger on the right, logo at the top. We're talking all these same site designs. And don't get me wrong, there's something to be said about consistency and putting things in the correct locations. But we lose this unique factor for our customers when we are putting everything in the same spot. And so here, I'm just going to kind of flip through a few more of just sites again that look exactly the same. And they're not even built off the same template even. These are all built using different templates, different structures, different backend editors, but they all look the same. And so just by looking at this, if the logos were blacked out, would you have any idea what these sites are? Probably not. So I'm going to go through and even look, dribble in the hands. Now, this is a little bit dated, I will say, but even dribble in the hands look very similar. Now, they do serve the same target audience. But again, there's this lack of this trying to define what your competitive advantage is in the marketplace. And we're finding these templates and structures that look good. They're all visually appealing sites. We can't say no to that, but they're not showcasing how you answer problems for people. They're just visual appeals. And so the first step of how we solve this is the UI and UX thing. Who all knows the difference between UI and UX? And yes? Okay, some of you. Okay. So I'm not going to spend a lot of time on it, but the very basics of UI is how a site looks. Is it pretty? Is it easy to look at? Does it draw attention well? On the flip side, user experience is about can a user actually use the site? Like my little clicker here says next slide and previous slide. It doesn't look pretty, right? But it does exactly what I need it to do. The user experience on it is good. So really one of these first things that we need to figure out relative to either your company or the customers that you're trying to build sites for is what is the primary goal? What is that action that you're looking for them to take and make it obvious? So I want to pull up a site about OneNote. We all probably know what OneNote is. It's Microsoft's note-taking app, right? This is a dated screenshot of OneNote, but if you look at it, they have the company name or the program name OneNote and they have the call to action download the app. That's great. Looking at this, what does this thing do? We have a picture of a notebook and a pencil, but where does it say that you can take notes digitally online, access across all devices? Where does it tell you what it does? It's not there. Now I took a screenshot of what it is right now and the UI is beautiful. It looks great, right? It's super clean. It's easy to look at. That's all wonderful. But the user experience is a lot better because now they're naming their product OneNote. They also have the ability to buy up at the top and a call to action button. You know that they either want you to sign in or sign up and then they made this really cool graphic and this graphic by itself tells you exactly what problem they're solving for you, the consumer. It shows that it's a notebook because you can see all the handwriting on it. You can see that you can import images into it and you can make checklists and to-dos. So what OneNote has officially done is basically take their old site that they had and said what problems are we solving for people and how can we visualize that problem being solved in as few words possible and the only things that they have on here is your digital notebook. So combined with your digital notebook, very easy call-to-action items that are colored appropriately and sized appropriately with good imagery. You can look at the top of the screen without even scrolling and know exactly what OneNote does for you. Now I'm picking on Microsoft a lot. I don't know why it just happened to be that way. I actually have nothing against Microsoft. So this is the current Surface website.  But the only place that Surface is notated is all the way up there at the top in tiny letters. Now I know Microsoft sites. I know where to look. But if I didn't Google this, I would have no idea what this is. Now the one thing I do like about this in terms of its user experience is this right here. Even though it's not pretty, the UI isn't good. You look at those links and those links pretty much are everything you'd want to do when thinking about buying a Surface. So even though the UI on their new Surface site may not be the best and they may not be using their words very well to explain what it is, their user experience and knowing these are the five things I want my customers to be able to do, they nailed that. Now that should technically be a little bit higher up on the page, a little bit bolder, but we'll pass through that for now. So other than how the site is designed, layout and structured, the really the thing that we kind of keep coming back to is the content that's on the site. And this is the most overlooked part of the web design and development process, in my opinion. I go and I build a website for a company. We'll take a law firm, for example, and they're like, oh, we already have a website. It's like 10 years old, but we can just buy a new template and throw the content in there and it's all good to get. That's adding to that mediocre section of websites where you're just copying and pasting content without really thinking through how you're solving problems for people. And so this is where we kind of walk through the steps of how do we solve this usability problem with words. And that's where you can unlock your unfair advantage either for yourself or for your customers. So a couple questions we want to go over here. The first one being is who? Who is your target customer? Now, we're going to go and we're going to walk through these questions again and I'm actually going to put myself in the spotlight.  Marketing, there's a lot of stuff that goes with marketing, right? You can't be everybody's solution to every single problem that they have. So when you're asking the question who do you serve, narrow that down to the one or two things you do the best or your customer does the best. Ask them to pick because the people that are broad, they typically don't really know how they serve their people well. So the first one question is who are you serving? What are those verticals? And they could be either verticals that generate a lot of revenue right now and that are good for business, or these verticals could be industries that you quite haven't tapped into yet and that you want to expand into. So it's a mix of both and that's a business decision. You have to figure out what are those one or two verticals that you want to attack, whether they're current or whether they're new. Once you define who, you want to look at each of those and say, okay, what problems am I solving for that vertical? It's not what services can I throw at them because any website, especially with web development companies, you scroll the top and it says we build websites and then it says WordPress, website hosting and design, right? And three little icons right below it. You want to figure out why these people want these services? Why does the end customer go to your website? What problem are they having? That's what you need to be able to answer. And if you can answer that question for them before they even realize that they have it kind of consciously, then you're already making that emotional connection with them before they pick up the phone and call you or submit a contact form or do the live chat or whatever it is. You're already winning in their book because you've shown them that you understand where they're at. The next piece of this is how are you going to guide them to their solution? Don't just, again, the same thing with the service. Just don't throw a service at their face and say, oh, you need web design. Oh, you need web development or whatever that happens to be. Show them, hey, I know where you're at here and this is the path to go and get this completed and kind of guide them through it. If anybody is familiar with Storybrand by Donald Miller, you're going to kind of hear some of the same terminology that I'm kind of talking through here. But you guide them through so that they can see what success, what that solution looks like. And speaking of a solution, you have to know why your projector just stops working. Let's see here. Well, did my laptop, no, my laptop's not dead. Right, yeah, exactly. Blue screen. All right, let's see if that just works. This is a very example-oriented presentation because it really helps to see rather than me just talking words of you. I mean, there's a lot of more examples there. I'm hoping that this, oh, maybe. Victory, okay. All right, present, no. Present. There we are, okay. And, oh, it's already up there. Are we still connected? Yes, we are connected. Awesome, okay. So, sorry about that, guys. So where was I at? Defining, oh, and showing what success. So yeah, figuring out what that solution is. And then what you want to do at that point is show them what success looks like.  You could put on your services list, we service toilets. Or you could put something along the lines and a header at the top. Don't let that overflowing toilet ruin your next Super Bowl party. You make that emotional connection, right?  And there's 30 people in my house and now I have to deal with that.  What's more engaging? What pulls you in more? And so you have to show them what success looks like. You can't just say you will be successful. But on the flip side of success is failure. And so with failure, you have to show them what that also looks like as well. Now you don't want to drive the point home so far to where you're the negative Nancy here, right? Nobody likes working with those kind of people. But again, kind of with that overflowing toilet problem, you show them both of those versions in that one sentence. If they don't utilize you, they're going to have that overflowing toilet in the middle of their 30-person party. So that's what failure looks like. But then success looks like, oh, we're okay, we don't have to worry about that anymore. So in order to show them their success, you need to also be able to mention what it looks like if they don't work with you as well. So to kind of illustrate this as best as I can, I'm actually in the middle of doing this for my own business.  I know I'm doing it now, I promise. So what I want to do is I want to look a little bit introspectively here. So about a year or so ago, I looked at my business, and again, I've been doing this for 15 years. And the way that I run my business is when I find somebody that's good at content writing, I kind of pull them in. When I find a good photographer, I kind of pull them in. And what I've done in the past was I've updated my website to show this. And what happened was when I looked at my website last year, I saw this. This was my services list on my website. What do I do the best out of that list? Nobody had any idea that I might get some calls about, oh, yeah, you're a one-stop shop for everything. But yes, that's true. But it doesn't give me the clients that I was interested in working with, which was web development. They're the people that mom and pop shops that just wanted everything under one roof and really didn't want to pay for it that much. So we're in the process of stripping that down to where we only do web development and branding. And that's all. Now, don't get me wrong. If somebody comes to me and says, hey, Chris, can you do the photography before us as well? Sure, of course. You can still do these things. But you don't want to overload your potential customers with a wall of services. That would be my problem. So now that I've figured that out, I'm going to go ahead and start walking down these lines of who do we serve. So for me, what that example looks like is twofold. We serve mom and pop shops with web development that has smaller budgets. And we work with a lot of agencies because those agencies don't have WordPress. They might do other things. And so I want to use my services and my team that I have to help them expand their growth model. So then what's next? We have to define what those problems are for those two verticals. So for mom and pop shops, what I hear all the time is I'm locked out of my site. I cannot get into my site. I don't know how to edit it. I wasn't educated on it. Or I can do all of that, but I don't have a copy of it. So I don't know how to get access to it and move it away from my current developer. All these horror stories. For the agency side of things, what problems we're trying to solve for them is really just growth. They're interested in building a partnership with somebody that has skills that they don't have so that they can focus on what they do best and allows us to focus on what we do best. So those are the problem sets for the two industry clients that we're pushing out for.  They are, but they were a lot more broad than they were than this before. So now we start talking about the solutions that we're going to provide them. So with mom and pop shops, what I have figured out when I do my pitch to smaller companies that have smaller budgets, I tell them, hey, when we're done with your site, we're going to shoot you five to seven educational training videos. They're going to be posted on a private YouTube playlist on your website so that you know how to edit. Give or take 90% of your website. And you can access them whenever you want. They're all yours. If you want me to zip them up and email them to you, I can do that too. When the site's done, do the same thing. We'll take all the files of everything. We'll zip it up just in case anything goes wrong. You have a copy of your site. Obviously I hope that never happens. But I want to be on the same side because I respect you as a business owner and I don't want you to ever be stuck in that terrible position. On the flip side, agencies, again, it's all about growth. They want to have a partner that they can rely on that does what we do best so that they can focus on all their other stuff and growing their business. And if we're not allowing them to grow their business, then we're not doing our job. So that's how we provide the solution. And then what does success look like? Yes? If you put them on YouTube, do you make them live or do you make them unlisted? Unlisted is the right word. I think I said private, which required password. The unlisted. I didn't require it. No, no, no, no, you're good. No, yeah, no. There's not these 200 training videos that are random people's sites that are searchable on YouTube. Sweet mercy. No, no. I've actually had a couple of questions about that. Can anybody access things? I'm like, well, they know the 20 digit ID. Yeah, but it's not going to happen. So yes, they're all private things. They're unlisted, I should say. So with success, so we have to define what success looks like for these two verticals. And for mom and pop shops who really just want to build their website once and be done with it and they probably don't really do much editing on it, they just want it to be easy. That's all. They don't want to have to lift a finger. They just want it to get done because they're spending a good portion of their savings account on this site and they don't want to, they don't want to worry with it. They don't want to be, they don't want to be, you know, that's what I'm looking for. They don't have any problems with it. And then for the other side on the agencies, they want to have more business growth opportunities. They want to be opened up to be able to expand their business in multiple ways. So that's kind of how we've walked through kind of our business and going forward with this. And so what I want to do here is I have about kind of 10 examples of things. So based off of the four questions that we've already kind of gone over, I want to take a look at some sites of people that do, that answer these questions well and also don't because I feel like kind of looking through some visuals kind of helps kind of drive home some of these points that I've been preaching at you about. So, hey, pardon? No? You can go. There's some place in the back. So if y'all are from Georgia, chances are you've probably heard this guy. And again, same thing with the other ones. I don't know any of these people. I pulled off sites that I just heard on radio ads, TV ads, et cetera. So this lawyer figured out that the main problem he was solving for these personal injury clients was they always got to run around with lawyers. And so his thought was, hey, if we can figure out a way the first time they get a call, they get to talk to somebody that can help them out, that's going to be a win. So that's the problem that they're solving for them. Now, whether they do that or not, I have no idea. But their slogan, and I've heard it TV and radio for the last decade, one call, that's all. And because of that, you know exactly what you're going to get. And so you should hopefully be able to call the one number and not have to worry about anything else. You shouldn't be given the run around by this guy. So over here we have Microsoft OneDrive, which does a really good job at the very top. I think I highlighted something. Nope, I didn't highlight anything on this one. And that first sentence at the very top of the page, files, photos, any device, anywhere, C plans, sign up. Just those four little phrases, I know exactly what this does. No questions asked. This is why constant is important. This is why figuring out what problems you solve for people is important because now, instead of using a wall of paragraph text, you use one sentence and two buttons that takes no visual space on your site. And now people can know exactly what you do without really having to think too hard. You don't want people to think too hard when they're on your site. This is a t-shirt company down in Florida, and I scroll down a little bit. And it's a little bit too long, but the thing is, big bold what we do, and then there's four simple bullet points. You read those bullet points and you fully understand exactly how they serve you best, whether you use their designs, whether you upload your own, and how easy it is. And then you also have this guy down here, which is kind of hard to read, but it uses very much millennial jargon in it, and so if that strikes a chord with you, you're going to feel that emotional connection. So you're going to read these four things and be like, okay, that's easy. And then you're going to see this guy who looks like a hippie Trinster over here saying sup fam. And you're going to feel that emotional connection with this brand even before you click on that guy to go talk to him. I actually chatted with them and they sent me a free shirt within five minutes. It was great. So if you're going to do something like this, that's actually one other thing. If you're going to do something like a live chat or whatnot, unless it's, if it's automated bot, make sure it's programmed well so it kind of feels like you're talking to a real person. If you're going to have the option to do live chat, make sure you have somebody there. I chatted with this guy at 9 p.m. after hours, and we chatted for about 15 minutes about t-shirt stuff. So if you're going to do things, make sure you do them well and don't do it halfway. This is a t-shirt company. It's actually the only company that I do know, so that is the one disclaimer. But they provide, they do a lot of outdoor wear shirts. And they don't use a lot of words. But the thing is, if you look at their menu bar, you have an idea that they're clothing company. They have a big white-called action. The bottom left-hand corner visit the shop, and right smack in the middle is their t-shirt on a guy throwing a rock. And then they also have a slider down here at the bottom as well to showcase some other things. I'm a fan of sliders. That's another topic for another day. But without even using words, you can still get away with trying to... Not trying, but you can still get away with showcasing what you do for people even with really just one called action button and some links at the top. But they know their brand. Their brand is very visual. And so they had to put that on the forefront. And it doesn't look like all of their clothing sites. A lot of clothing sites have just tiles. Think Amazon, right? You have all these tiles across the page. You pick which one. They decided, you know, they're going to go kind of swing for the fences and either hit a home run or strike out. And so they put their one product here in hopes that that will help trigger conversions. And it's been working so far. Netflix. Netflix actually toggles their home pages. My wife and I were looking at this. She was helping me collect some screenshots. I got this one, and my wife got a different one. And so they were doing some what's called AB testing. Again, that's another interesting topic. If you're interested in learning about conversions, do some Googling on AB testing. But what I thought was really interesting about this is whenever people try to force me to give them a credit card before I can do the free trial, I'm like, shoot, they're going to wait 30 days and they're going to charge my credit card. They're not even going to remind me. Well here, they visually show that they're going to email you a three-day reminder to cancel. So they're going to remind you to cancel three days ahead of time. And if they didn't show that, I would have no idea that they're going to remind me ahead of time. But they took the extra step and they figured out that the problem that a lot of people have about signing up for free when there's a credit card involved is getting a reminder email and making sure that they can cancel. So now they've kind of visually shown me, oh, you care. You don't want to kind of, you know, get me caught in a bad situation where I have to ask for a refund and I don't want to do that. Now they've solved that problem and they give you exact dates as well. So those dates were dynamic relative to the date that I pulled that up. So again, how to figure out how you solve those problems, whether it's in words, whether it's visual, whether it's a combination of both, it's about solving those problems before the user even thinks about that as a problem. The athletic, this is one of the, not one of the first, I shouldn't say that, but it's a sports journalism site that is pay to read. And so this is one of the first legitimate ones that I'm a big sports fan. And this is the first one of the most legit ones I found that is relatively cheap and it's paid and that is actually being, that's actually successful. And so right there they figured out that, you know, there's going to be this big curve of them trying to get people to subscribe to stuff that they could get very readily available like ESPN, Sports Illustrated, Bleacher Report, et cetera, whatever those other ones are. And so they've called themselves the new standard of sports journalism. So they're already setting the bar of expectation for people. And then immediately they have their two call to action buttons. Start your free trial logging in at the top. And so again, very minimal word usage here, you're seeing a trend and these sites that are doing it well, they're not using a lot of words, they're not using paragraphs of text, they're figuring out the problem they want to solve and they're showcasing that. If they didn't say that they're the new standard of sports journalism then other people might be thinking, okay, this is just like all the other free sites out there, right? Excellent. I love Sticker Mule site. Sticker Mule is the best at stickers. And I mean, just look, oh, I thought I put boxes on all these, sorry. That top left hand corner, literally everything you need to know about Sticker Mule is in two sentences and two buttons. Because I know me when I first bought from them, I wanted to know how to get samples. Big button. Shop now, big button.  Obviously, you know exactly what kind of quality they're going to give you and of course it goes dead again. But again, two sentences, right? Two sentences, two buttons, and then the imagery that was all there. So the die-cut stickers, which at the time that they started, not many people, not many companies did that. They gave you the circle stickers on a roll. I believe they were one of the first legitimate companies that actually provided custom die-cut stickers at a relatively reasonable price. And so again, they showcase that on their site with the imagery that they used, the two sentences and the two buttons. So let me see here if this will work for me. I just need five more minutes. Let's see if this will work. Over there. There we go. So this one. This is one that did it that is the opposite. So tell me, now I will say the background is a video. I took a screen capture of the worst possible still I could purposefully. Does anybody have any idea who this is? Nope, exactly. This is a place called Topgolf. Anybody does see exactly, it's very small, but what is Topgolf? I know what Topgolf is because I've driven by it 10,000 times. But looking at this... It's a guitar, isn't it? It's a guitar, right? Yeah, it's a guitar, exactly. They had a video of live music and stuff, all the fun stuff that they're doing. But this site tells me nothing about what they're about, what you can do going there. They use a minimal amount of words, which is great. But there's nothing here that says you can golf with your friends with very unique games and cool different whole layouts and all the stuff that they do. I've never been, so I don't really know exactly how to explain it. But this is a good example of a great design. I mean, it's beautiful to look at. But in the UX, it's very easy to figure out where they want you to go. The buttons are clear, reserve all the menu items on the left. They're called actions in the middle. But this is where they're not showcasing that competitive advantage, that unfair advantage that they have, which is their very unique twist of how you go and do a golf outing with friends even if you've never played golf before. So this was one that was just... It looked beautiful, but again, it comes down to the words. It comes down to how you serve your customers. And they're not showcasing that here. Yes. Exactly, yes. Or even their store layout, but their golf course is very picturesque. And if you combine even just somebody kind of on the backswing of golf with their course, just that by itself, at least it shows that, okay, we're going to be golfing, but it's not golf. It's different. Exactly, to show that it's fun, right? Exactly. But the majority of this video was the social aspect of it. It was just people drinking and people playing music. It wasn't really about the golf. And so I picked the worst screenshot I could possibly find of it to showcase that. So really what I want to do now, we have about five minutes, because I want to make sure you get out of here on time. Does anybody have any questions about any of this stuff that we've talked about so far? Yes. Yeah, so there is a book by a guy named Donald Miller called Storybrand. And the path that I walked you all through was not Storybrand exactly, but it was very close. So Storybrand is a fantastic book. I highly recommend it. Anybody else? Yes. Exactly.  But their tagline, if that explains exactly how you solve problems for people, you win. Yes. So you really, and in case anybody didn't hear, how do you choose hero images for websites? So something like this, how can you not make that happen? And really my two cents on that is if you can, again, kind of go back to what we were talking about before, defining the problem that you're solving. And so in Topgolf's case, they're solving a way to make golf fun again for a younger generation. And so being able to showcase golf, fun, and their unique atmosphere in a single image, if possible, that would be the win. Now with consulting companies and things like that, things like what I do, it's a little bit harder to get that feeling from a photo. And so for things that are a little bit more intangible, I always recommend going with real photos of yourself, your team, your actual customers, because there is a difference. Even if you take your photos professionally, just like stock photos are taken as well, there's a huge difference of, oh, that's the guy that I met with. Or I saw that guy on LinkedIn or Facebook or Twitter, you know that it's real and you start making that kind of behind the scenes in your brain connection with those people. So it's really figuring out that problem that you're solving and if you can capture that in a photo or a drawing or whatever your style is, that's what that hero image is. And that's part of the reason I don't like rotating banners is you should have your one image, that one thing that defines you and let that stick because the second one is not going to be as good. It's not going to be as pointed. Yes, you were first. Some of the stuff you showed, I noticed the logos were pretty small and the clients that want their logo to be six feet tall and we push back on that all the time. Is it your experience that in modern design, the logos seem to be tinier? Now for the most part, I wouldn't say micro-sized but it's more about people, even if you do business to business transactions like I do. I'm still the person, at least with my business, I'm on the front line saying, hi, my name's Chris, I want to do business with you, right? And you're my customer. You don't really care what my business name is, right? You want to make a connection with me. It's this human to human connection. So it's not really as much about the logo. It's more about can you make that connection and can you bridge that gap? So it's hard to win that fight with customers, I totally understand it. Create the logo and a vector so you can make it big. Yeah, there you go, yeah, exactly. When they do ask for a 30 feet height. Exactly. I think you had your hand up first. I haven't done as much, a lot of the screen recording systems like Lucky Orange and Hot Jar, they build it into their platform so that you can make those changes on the platform and actually not edit your website. So I would look into those, I would just Google AB testing, but I know Hot Jar is one of the biggest ones out there. I don't have as much experience with it, some other people might, but that's what I would probably look into first. Hot Jar, H-O-T-J-A-R. Over here, yes. I do service mom and dad and the agency. But certain businesses, they have more service offerings. And on a website, like you use Microsoft and they have individual websites, they have websites for service or maybe landing pages. One drive is another, skype is another, and so on and so forth. My question is, how do you put like five different lines of services on your website and be able to do justice to all of them? And that is a very interesting question. That's where you really need to kind of take a dive into of how the business is structured. Because you can't just on the homepage blast them with five different things, right? You have to figure out how, what is most important? What is second? What's third? What's fourth? What's fifth? And that's a business development question. And then based on what the answers to those questions are from a business development standpoint, you figure out what problems each of those lines solve. And obviously, each of them have landing pages, right? And you kind of figure out how do you solve those problems within those landing pages. But your question is more, how do you kind of create that homepage structure? And that's really kind of on a case-by-case basis. You have to figure out from the business what is important because you really can only showcase one or two things at a time. You don't have unlimited real estate above the fold. So it's more of a case-by-case basis on that one. So I know that's not really the answer you probably wanted to hear, but that's a difficult one unless, you know, knowing the business objectives. So all right, so we have two minutes before 10.50. Does anybody else have any questions before we wrap up? Yes. All you mean on the homepage? I wouldn't necessarily say there's a limit. Now, you do need to be careful of page side, load times, all that kind of fun stuff. But for example, the t-shirt company, that's going to be a lot more image heavy, right? Then my company's marketing website for consulting services. So you really have to balance what needs images in order to sell. And so for the t-shirt company, you're going to have a lot of images. That's just going to be the case.  You have to use a little more words to kind of balance things out. But with t-shirts, throw images on the screen with the buy now button. Make it simple. So yes, and I'm going to go probably over to the happiness bar after this. So if anybody else has questions afterwards, I'm going to go across over there. But yeah, go ahead. I actually have a link at the end of my presentation. It's, let me actually pull it up really quick.  There we go. Classic, not classic, but clsc.city slash wcatl. And that'll take you right to the Google Slides. Well, I hope you all got some stuff out of this. I hope it was good for you all. I am going to go over to the happiness bar for a little while. So if you have any other questions, feel free to join me over there and I will answer whatever I can for you.


So guys, we are back with another How Divers 2 video and today guys I bring you the latest greatest news surrounding the game, brand new leaks and much, much more. And before we go any further guys, the win out of yesterday's 2100 Super Credits giveaway can see on screen now. If this is you, hit me up on my discord, link down below to claim your winnings. Do you guys want to win 2100 Super Credits or a copy of How Divers 2? It's as simple as this, liberate this video with a massive thumbs up, it would be amazing if you could reach 15 likes. Make sure you are subbed with those post notifications turned on and drop me a comment down below. I will pick a winner from the comments section and announce them on tomorrow's How Divers 2 videos. So good luck everybody. Okay so today guys, we have quite a lot to go through. Well first things first, I want to just quickly talk about the current state of this game, I'm not going to lie to you, I didn't play it for like 3 or 4 days straight, I was having major issues with the game crashing due to the arc weapons. I went back on the game last night and it's just as bad, I don't know what's going on. It was barely playable for me, you've seen a bit of gameplay footage on screen now. This is like one of 10 games I tried to join where things were just laggy, things were not working and then it was getting kicked and the game was crashing and it was really doing my head in. I went under the official discord, asked a few people there, some people are having this issue, some people ain't.  So yes, updates are needed, I don't care how long they take, just get this game fixed and when it's in a working state where players can enjoy it. And the problems the game is having is no doubt a reflection on the current, well concurrent players that are actually playing the game now. I think it's like an all-time love, like 60, 70,000 players which isn't the worst, I'm not gonna lie, I mean it's still pretty good but the game is no doubt a hope for many, many players who have got to that maximum level don't think they want to do it, they're probably playing other games waiting for new content which I don't blame them. Other players like myself just can't play at the minute because they're crashing, which is no doubt affecting the concurrent players too. So yeah, but either or guys if it's content players are waiting for before they jump back on, there's a bright future ahead of this game as long as they can get it working or in a good working state. So we've covered many, many leaks of future content and there's lots of it coming and today guys we push on to further new content. Okay, so let's start. And first up we have these new images of an automaton gunship spawner. This is dropped on or this was dropped on by 4RunnerLost, I'll cut it to this dude. Now this is an absolute weapon of a machine it really is and it will spawn those gunships. Now these gunships are something I covered in a video yesterday where we saw these red and black textured gunships which look absolutely incredible and I actually feel these will be a part of a new planet we will have to live with it probably sooner than later with how good and structured these models are inside of this game file. So yes, this is the automaton gunship spawner expect to see this on a planet near you sometime soon. Next up guys we have a few other images of that new objective I covered yesterday which is called the orbital cannon. This will be a new objective on a planet to come.  It's actually an automaton orbital cannon objective so whatever we got to do with this thing who knows it's probably we prepare it we initiate it to help us against the automaton. Hey probably as an objective to take down that gunship spawner who knows guys but this is a part of a new objective coming to the game and again credits to for run at low for this one it is pretty big but we get some new images of it which you'll see it on screen now. Okay so next up guys we have future upgrade modules for our super destroyers and these are colored to iron sights the legendary leaker and data miner if you want to check him out show him some love his Twitter is linked down below he dropped these already yesterday these are the super destroyer cannon modules now a bit more information on these there's going to be two of these that we located near the front of your ships near the turrets they're pretty big about one and a half the size of a biotitan and it seems as though there's some kind of burst fire rail cannon so yeah pretty cool guys but they do look monstrous and I cannot wait to see these on the front of our super destroyers badass okay so we're going to move on guys and now we have thanks to iron sights again animations for the illuminate enemies we have a copper here today to check out first up guys we see the illusionist illuminate enemy which is doing some kind of weird dance which I'm terrified of I'm not sure what this thing is going to do in game now if you're unsure of the illuminate there were a held others one faction and I'm making a return to held others too it's just now a matter of time before these things hit the game but the illusionist is one you don't want to mess around with so a bit of a back story and a little bit of details on this guy illusionists are highly revered amongst the squiff and have the ability to control over sentient beings with nanobark technology frontline soldiers have reported hallucinations and ill world to fight and general apathy when fighting these perverse witches now these are predominantly found on medium to high level planets and illusionist can teleport onto the battlefield alone wherever observers and watchers have raised an alarm to warn of a held others present so yes these are the illusionists and no doubt we will see them in game sometime soon okay so we're going to move on guys and next up we have this tripod illuminate again this again was another how dive is one enemy now there is one enemy here from the illuminate that weren't a part held others one which will cover in a quick second but a tripod is a monstrosity of an enemy an illuminate enemy and it's kind of weird to see from this angle having looking at the held others one variant understood now we see here just like a side step shuffle dance and then falls over at the very end but yeah these guys are pretty big and a bit of a backstory on them pre-legged fight machines under illuminate command tripods utilize electrostatic technology to subdue and torture their victims these robotic units are somewhat of a wicked robotic counterpart of their aquatic masters so yeah pretty bad ass and again expect me game sometime soon okay so next up guys you have the illuminate ghoul animations now these were originally fought to be big old dirty monsters a lot like the august from destiny but actually guys these have been resized according to iron sights to be much smaller and faster and extremely volatile which is terrifying so these won't be big anymore these were small little chases that would no doubt run at you swiping at you so you're absolutely terrifying now these as far as I'm aware we're not a part of how diverse one in regards to the illuminate enemy faction if they were I could find no details on them and less have been renamed I'm not too sure about that but either all guys of these are the ghoul I mean the animation season coming at the ground then no doubt just running towards you and swiping at you but therefore I'm so yeah pretty cool guys okay so to end the video we have more confirmation of weapon customization again thanks to ironsights who hit me up on my discord and sent me this image we're seeing right yeah now what these showcase our variables for attachments that are in the game files for individual weapons now we have covered weapon customization on multiple occasions in regards to these leaks and datamined videos this just adds fuel to that fire eventually guys we will see weapon customization it's going to be a planned feature I don't think we'll see it for now probably a couple months away at least but hey weapon customization will know that be a part of how diverse in the future so yes guys as I said at the start of the video there's plenty of content to come for this game it's just a matter of time hopefully they can get a game in a good working state before much of this new content is added but we will see guys we will see but there we have it for another how diverse to video guys you enjoyed it leaving a like really helps out if you like what you see you want to see more be sure to subscribe and hopefully guys I will see you on that next one


Alright guys, welcome back to making games. The title of this video is going to be I Haven't Trained in 2 weeks and that is exactly what's happened. It's my last day in Thailand today or my last full day, I've got one more night.  The video before this I would have showed you most of the snapchats that I took. I haven't actually vlogged anything, all I've done is just update my snapchat every single day so this morning I probably felt the best I have so far and I'm going to go and train.


VECA is an open source data mining tool, it is developed by Waiketo University, New Zealand. It can be downloaded from the following link and it runs on Windows, Mac operating system and Linux. This is the VECA GUI chooser. It has five applications, Explorer, Experimenter, Knowledge Flow, Workbench and Simple CLI. For most of our work, we will choose to work on Explorer. The Explorer has the following menus, Pre-Process, Classify, Cluster and Visualize. We can open the file either saved on your system or we can also use URL. For demonstration purposes, we will choose the file that you get when you download the VECA software. And this file can be located in C drive program files and VECA. This is the sample data file. For demonstration, we will use the Iris data set. This is the specifications of the given Iris data set. It has five attributes that is columns and 150 instances that is rows. It has three classes, Iris Satoshi, Iris Versicolor, Iris Virginica is having 50 counts. It also shows the petal width, petal length, sample width and sample length variation across the different attributes or classes. We can also visualize the given data set by choosing the visualize menus. Here we can visualize our given data set. In this example, the sample length is plotted along x-axis and the class level is on y-axis. This plot shows the variation of class with respect to sample length or we can also choose the different parameter along the x-axis suppose we choose petal width and along the y-axis we can choose petal length. This plot shows the variations of different classes along petal width and petal length. Now let's learn about classification in the VECA tool. For classification also, we choose the explorer application and we choose the downloaded data sets from our system which is stored in the CFI. In VECA, we have different classifier. First we choose the classified menu and choose the appropriate classifier. In the VECA, we have the different classifier. We have the Navier-based classifier. We have the IBK classifier. We have the zero classifier. Zero classifier is also known as the trivial classifier or baseline classifier. We also have the J48 classifier. For our analysis purpose, we will choose the J48 classifier. Before analyzing the data, we create a model. The first we divide the data into two sets, training set and testing set. The training set is used to create a classifier model and the test data set can be used to check the performance of the model created. For most of the application, two-third of the given data set is selected for training the model and the remaining one-third data set is used for testing the model. And now we run. This is the classifier output and we can obtain the summary as following. We are having 51 as the total number of instances. This belongs to the testing set out of which 49 instances are classified. As classified as correct and only two instances as classified as incorrect. We can also see the KEPA statistic, mean absolute error values, root mean square error value, relative absolute error values and etc. Here we can see the detailed accuracy of the classes. We have the value of the precision which equals to 0.965, we have the value of recall, we have the average value of the F-measures, F1, 0.961, we also have the values of ROC area. And on the left-hand side at the bottom you can see the confusion matrix. Here we can see that for the iris ratosa all the instances are classified as correct. No one instances as classified as incorrect one. Same is the case for the iris versicolor here. Here also all the instances are classified as correct and no other instances is classified as incorrect. But for the iris virginica out of 17 instances, 15 instances are classified as correct and two instances are the classified as incorrect.


Hello everybody, once again, welcome back to Esoteric Atlanta. Once again, this is a very impromptu video but one that I find very important and it's about fake news and propaganda. I'm just gonna ask you guys, when are we gonna be tired of fake news? When are we actually going to say no to propaganda? The mainstream media is not the only culprit. In fact, most of the truthers are also pushing fake news and propaganda except for because they label themselves as a truth or we take it as fact without doing our own research.  The way you do that is through research, research, research, research and listening to your own intuition and your own gut. A friend sent me a post from a group. I will not say the friend's name and I don't know what group this is and I don't know who wrote this post but this post is full of lies. Lies that can be proven as lies, blatant lies, if you just do your own research. Okay, I'm gonna read it to you guys and then we're gonna discuss it. I had the privilege of living abroad in multiple countries and experiencing various cultures. I've always had a heart for traveling and wanted to learn and encounter as much as possible. However, through my ignorance, I engaged in many spiritual practices that I shouldn't have, yoga being one of them. I want to address the fact that Christians should not be doing yoga. If you were to ask a Christian from India if they practice yoga, you would get a resounding no. I'm gonna stop right there. Most Hindus in India don't practice yoga. And if you actually had traveled to India and lived there for a very long time, you would know this. But I think the person who wrote this does know this but they're trying to manipulate and push false news, lies.  For Indians in India, whether they're Hindu, Christian, Muslim, whatever, a very small percentage of them actually practice yoga. This is because, historically, the practice of yoga was reserved for the Brahmin caste. If you did your research, you would know this. The Hatha Yoga Pradikapa, which I've spoken about on my channel, talks about this too. It's a 2,000-year-old text for most of the generations of Indian culture. Yoga practitioners, these Brahmins were celibate. They lived as monks. They didn't even get married. Brahmins in the yoga world have only really been allowed to marry in the last 150 years. It's a very small group of people. So if you think about the role of a monk in Christian Dham, again, it's a very small group of people. Most Christians aren't monks. Same with the Hindus in India. So when you hear a Christian in India saying they don't practice yoga, most Hindus don't practice yoga either. This has been a topic of conversation in many conferences with Charat that most locals in India do not practice yoga. Most people in the world that practice yoga today are Westerners. So there you go. You just manipulated a truth. You gaslit a truth. That's evil. That's so evil. All right. The word yoga means to yoke or to unite and is a Hindu ritual of poses that invite spirits to become one with you. That date backs 5,000 years and is found in the Hindu Bible, the Vedas. No, it doesn't mean that. If we're looking at the word yoke, and if you read the Yoga Sutras, the 5,000-year-old text, nothing is mentioned about spirits. The only thing that spirit that is mentioned is God, the one God. One God, not spirits. And when you look at the word yoke, you're looking at uniting yourself with God, the one God. Understanding how your nature is your your GPS system to see where you're attached to material things and nature instead of God. But the word yoga actually doesn't mean to yoke. That's a huge misunderstanding. The word yoga means mental focus, which we're going to talk about a little bit later. So there you go. There's another lie. The word yoga actually means mental focus, not spirits, not inviting spirits in. Yoga gives legal rights to the Kundalini spirit to enter your life. Well, Kundalini is the Christ consciousness. So if you're denying Kundalini, then you're denying the Christ. The Kundalini spirit is a serpent spirit that moves from the base of the spine upward. The more you participate in yoga or other New Age practices.  They have to tell you. If you see the word New Age, they're telling you they're part of the cabal. Nobody in the yoga world uses the word New Age. That's what the controllers use. So there she just, our he who ever wrote this, just told you they're part of the black cats by using the word New Age. It gets entwined with your neurological system and when it reaches the crown of your head, it activates your pineal gland causing enlightenment and is sometimes referred to the third eye. However, this is why the Kundalini spirit is referred to as the false Holy Spirit. No, it's not. It tries to mimic the Holy Spirit's power. We all know the serpent came to twist the truth and deceive humanity and pull us away from God. No, nobody calls Kundalini the false Holy Spirit. Only you do. Only you who are trying to derail people from their own spiritual work. And the serpent was created by God. This is so idiotic. Think about science. Think about photosynthesis. I know everybody watching has studied photosynthesis. As we studied it in the ninth grade, darkness can't create anything. Only the light can. Only the light can. So serpents, snakes, goats, owls were created by the same creator who created you. It's not their fault that the cabal tried to invert them. But Kundalini is described as a certain because of the way it moves, but it's not. It's the Holy Spirit. It's the Christ consciousness. All right. Let me go on. So if you're a Christian taking the part in yoga, the Hindu ritual of working, yoking yourself with spirits, ask yourself, does this sound like something you ought to be engaged in?  Again, nowhere in the yoga sutras does it talk about you engaging with spirits. Stop lying.  So riddle me that. Why are you lying?  There's a ton of them who lie about everything.  It's a lie. You don't have to take my word for it. Read the yoga sutras. Read the yoga particular. Show me where it talks about spirits because it doesn't. As a Christian, we're the temple of the Holy Spirit, and the Bible is very clear that we are not to worship other gods or enact idolatry. Oh, like the way Christians worship the Bible? That idolatry? Unfortunately, by doing yoga poses, you are knowingly or unknowling participating in the worship of other gods and goddesses, giving them legal access to take control of aspects of your life. I know some of you think you're just doing exercise, but you can't separate yoga from its Hindu roots. Yes, you can. Unfortunately, you need to repent and ask the Lord to set you free. You are not worshipping other gods in your yoga practice, and yoga transcends all religions.  The practice of yoga tells us that our nature, our property, attaches to things that are not permanent. And because we attach to those things, we separate from God. That's what causes suffering. The practice of yoga helps you work through those attachments to earthly things so that you can find the peace of God. In fact, in the Yoga Sutras and Sri Swami Sathitananda's commentary on the Yoga Sutras, he speaks about this. When you have fear, when you have anxiety, that's showing you that you're not trusting in God. That's showing you where your faith is waning. How holy can you get? Now, I want to address this as well because I've spent a lot of time in India, been multiple, multiple times. I know a lot of Hindus.  Not once has a Hindu threatened me. Not once has a Hindu made me feel like I am inadequate in the presence of God. Not once. Every Hindu I know, every Hindu I've come into contact with has treated me like an equal, has treated me with respect, has treated me with grace. They're living and breathing examples of what a loving God looks like.  Hindus never perpetrate fear. But Christians do. How much blood is on the hands of the Christian faith? What about the crusades, the inquisition? Do you know that there are more body counts in Christianity than any other religion in the world?     You should be ashamed of yourself. This is not okay. And you know why? You know why the controllers don't want you practicing yoga? Let me talk about this with the mind. Batabi Joyce even spoke about this. The second sutra of the yoga sutras is yoga to titi fritini rotah. That's Sanskrit. It means that yoga is about getting rid of your thoughts. So let's elaborate on that. What does it actually mean? Batabi Joyce spoke about this. This means the more you practice yoga, the more you're able to recognize your thoughts for what they are, just thoughts. So therefore, you start to control your own mind and not allow others to control your mind.  They won't work on you. So what are the controllers like to do? They like to mind control you. So this fake news, this propaganda is put out there so you stop practicing yoga so they can continue to mind control you. So they can continue to drive us into a Luciferian society.  Again, I ask you, when is fake news going to be enough? When are you going to be tired of fake news? Because the fake news on the media isn't the only fake news. It's all over the truth or community. In a video I released that's releasing earlier today, I talked about junk conspiracy. This is junk conspiracy. That's all that is, is junk conspiracy. It's junk. And you have the power to reject that by doing your own research. Don't take my word for it. Read the Yoga Sutras for yourself. Read the Hatha Yoga Pradikapa for yourself. Don't listen to what a white person or a western or a new age, if you want to call that person, is saying just read the material for yourself. Read the Vedas for yourself. Read the Upanishads for yourself. Understand what Kundalini is for yourself. It's Christ consciousness. So if you deny Kundalini, you are absolutely denying the Christ. That's just from research. Research it. Stop letting this cabal control us, even in the truth or community because most of the truth or community is cabal. They're trying to derail it. They're trying to derail our ascension. Now, I think a lot of people love this stuff. This is just my opinion because they have a lot of hate in their heart. They have a lot of hate in their heart. The person who wrote this obviously has a lot of hate in their heart, in my opinion. And so if you encourage people who have hate in their heart to do their own research to see the truth, they're not going to want to do that because they want to keep perpetrating that hate they feel in their heart. I can't fix your heart. If you have a hateful heart, that's between you and God. Most people who don't have a hateful heart want the truth. People who don't have a hateful heart want to do their own research. People who don't have a hateful heart don't want to condemn others like this person is doing. So start doing your research. This is a lie. You can look all this up and find very easily that this is all lies. It's lies. You know, this person tried to gaslight you by talking about traveling the world and living in different cultures. They didn't tell you if they lived in India or not. They didn't tell you how long they were in India. I can tell you exactly how long, how many trips I've taken to India if you want to know. I can show you pictures. I can show you witnesses. I can show you my class registration cards. They didn't tell you that though. So they're gaslighting. They started off gaslighting. See it for what it is. And a part of yoga too is learning how to see the truth through the illusion. So that's another reason why they don't want you to practice yoga. They don't want you to see the truth through the illusion. They want you to keep believing the illusion. So I'm just going to put that out there. If anybody knows who wrote this, you're free to send this video to them because I'm calling them out for lying. And hopefully, if this person is a good person that just got stuck up and propaganda themselves and fake news himself, they'll offer an apology once they do their own research. But the way that was written, I don't think they are. I think they're part of the controllers. My opinion, just the way they've written that, they're trying to derail you and me and all of us from going for authenticity positive for bringing the Christ back on this earth. This is something to think about. The fake news has to stop. It has to stop. We got to stop the fake news. We do that by ignoring it. When this shit's put out, ignore it. It's fake news. Or you can respond with all the lies that this person said with the actual truth. All right. Okay. So now I'm about to go film with Stephanie. We're going to be doing an episode of Pryor Psyon, which we will be releasing tomorrow. And then tomorrow, we're going to be filming with Emmy again for our next shadow work series. We might talk a little bit about this too tomorrow.   You know, I do research. That's what I like to love to research. But I tell you in almost every episode, do your own research too. Research what I'm telling you. This person didn't tell you to go research what they're saying. They're just telling you to believe what they're saying. I've never once told you to believe what I'm saying. I want you to research what I'm saying. I want you to be sovereign. I want to hear what your research says because I understand that we're all in this together. We are all just walking each other home. Not one person is more important than the other. But people, when they say this and they say like they don't tell you to do your own research and they try to gaslight you into believing what they believe, that's a bad person. If someone tells you their tarot cards are never wrong, they're always right. That's a bad person. That's a bad person. You don't want to follow that. You want your own sovereignty. Take your sovereignty back. Reject this fake news on all parts. All right, guys. I hope you're having a good day. Thanks for all the support.  Okay. All right.  I want to apologize to you. I know the truth. I've experienced you. I've researched your wonderful people. You've been nothing but kind to me. You've never made me feel like I was anything less than you, even though I'm a Western or even though I'm Anglican. You've never made me feel that way. You've always welcomed me into your homes. You've always got welcomed me to your homes with food. You've given me gifts. You've hugged me. You've helped me. And not once did you ever try to scare me into submitting to your culture, into your beliefs. And that, in my opinion, is the true face of God. The true face of God is not terror. It's not fear. It's love. And that is what the Hindu people have shown me, is love and respect. And so for the Hindu people, I do want to apologize for that. That's not how most of us think of you. Most of us love you and we respect you. And I, for one, am incredibly grateful for this practice that your ancestors created because it has changed my life. It has given me purpose. It has helped me understand my own suffering, my own sorrow. It has brought me closer to God. And I thank you for that. I thank you for sharing that with the world.


Live from Atlanta, Georgia, it's theCUBE, covering Citrix Synergy Atlanta 2019. Brought to you by Citrix. Welcome back to theCUBE. Lisa Martin with Keith Townsend, continuing theCUBE's two-day coverage of Citrix Synergy 2019. We're very excited to be speaking with one of the Citrix Innovation Award nominees, ZF Group, we've got Walter Shearer, Senior Manager of IT Workplace Foundation. Hi, Walter. Hello. And Greg Lehofer, Manager of Client Virtualization. Greg, great to have you on theCUBE. Thank you very much. So first, congratulations to ZF Group for the Innovation Award nomination. We hear there were over 1,000 nominees. Well, thank you. Pretty exciting to get to the top three, one of the top three finalists. So Walter, let's start with you. Tell our audience who ZF is and what you're doing with Citrix. So ZF is a global system provider. We enable next generation of mobility. So for us, it's very important to invest in technology fields, like integrated safety, electricity, like automated driving. That's very important for us. So we see the future, the world will change. So we see it every day. And therefore it's very, very important for us that we push innovation, that we push internet of things and we push the digitalization. That's a must for us. So you guys are supplying a company that supplies systems where I see your passenger cars, commercial vehicles, and industrial technology. Yeah, good. Across Germany or is this across Europe? That's globally, so we have around 40 countries where we have locations. We have well organized globally and therefore it's very important for us to bring the right product for the future for our customer. Wow, so Greg, tell us about the landscape. That's 40 countries. Tell us, how big is the infrastructure to support all of that? Very big, so the transformation of IT, it's very important for us as Walter mentioned before. So yeah, we start to build up a bigger infrastructure and now a virtual infrastructure because in the past we have a lot of hardware in place and so it's all from ZF and now we are able that the external service providers and we have a lot of external service provider in place around the globe so that they can bring their own devices now in ZF and can use virtual desktops. And so yeah, for us, the effort is not so big because the infrastructure is more central at the moment. And so yeah, and we are searching for new ways how we can make that more efficient for us and more easier and manage them. And so yeah, we are looking at cloud infrastructures so at the moment, and yeah, we are working very close together with Citrix and that technology and for us, we are very proud that we are now nominated for the price and yeah. So again, about scale, how many partners worldwide do you have? So number of devices connecting to your infrastructure, how big is your customer base? So we have a lot of customers there. So for our project because of what you mentioned, so we have off-road vehicles, we have products concerning the automotive area so we have in the commercial area, so that's a lot of individual customers that we all have there. So, we have to bring the right outcome. So with Citrix technologies and of course with the partnership with Microsoft, that's very important to us. And so we have to bring the right infrastructure in place, especially in the user centric experience approach that's very important to us. And therefore we have the good partnership with Citrix. So with Citrix, they have a really big and powerful systems in place, products, a portfolio, so that will help us in this journey. Let's talk about that journey, Greg, when you started working with Citrix to virtualize the environment. Talk to us about how you went about that from a mobility perspective and what is that is enabling your business to achieve for your customers. Yeah, for our customers, we have global traffic, we have customers all over the world. They are always on airports and traveling around the world. And so it's very important for us that we are transforming the IT in that way, that the customer is able to work all over the world. Anytime and you wear it with any device, it's very important for the customers and for the new generation X to work with every device. And yeah, there is a big transformation at the moment in place. So yeah, with Citrix, it makes it easier for us that we can provide all customers with every device, a workplace or an application. That application, the customers need or our employees need to work, to collaborate all over the world with other engineers and so on on collaborate topics and on tasks and on projects. And yeah, with that technology, with private cloud and now with public clouds, they are able to work with all kinds of devices everywhere in a secure way. And that is important for us because security is one of the important factors for us because when you are traveling all around the world and connecting from every place, security in our perspective, yeah, it's very important. And so with that technology, it's able. And if you are looking through the flexible platforms, that's very important. The solutions that Citrix have in place today with the cloud system. So that brings us in the situation that we could manage all the platforms that we have in place locally today. And if it connected to the cloud, so therefore we have a common plan so to can administrate and manage all the Citrix environments. So I imagine there's a large range of applications that you're deploying. You guys seem to provide a lot of services. What type of application, data and tasks are happening remote with your users? Like what's the typical transaction that a user will conduct while they're at a Sydney airport? So that's what Gregor said. So that's a very important with the device strategy that the world has with any device anywhere and to each time. So and therefore we could provide a virtual desktop. So that's independent from the device. So we have maybe for collaboration that's a very similar topic. So we have solutions for our third parties, for the contractors, and so it could give them a smart solution with Citrix mobile desktop, with mobile app. So they have the possibility to connect to a ZF in the infrastructure. And so we are very flexible about that. So the only what they need, they need a device, they need a browser, that's it. So that's the solution from Citrix. In terms of the operational efficiencies that you have presumably gained from working with Citrix, sounds like your users, as well as your end user customers are benefiting from the virtualized infrastructure that you've put in place. But talk to us about from an operational perspective, how much more efficient is your organization now? From our perspective, it's more efficient because as I mentioned before, in the past, we have to give all our external service providers as an example, hardware from ZF. And so it's a very big benefit, a lot of doings for our IT, to prepare the desktop to make them secure the hardware and so on. And now we are not longer responsible for that hardware because the external bring their own hardware and we only provide them a VDI on a secure way, a net scale, a gateway in that case. And though they can connect and we only take care about our workplace and they take care of their hardware. And so, yeah, for us, it's more eventually, much better because our effort is not so big and that is very good. And yeah, and so as an example, the workplace from Citrix, the new, it's very, very, very good for our customers because the user's interest is very high because a lot of tools or applications they need as book their time and SAP and read their emails, have a look at the chat, have a look at teams and so on. It's all in one platform, it saves a lot of time. And time, yeah, everybody knows, is very important for us. And yeah, when we can save time, it's perfect for us. Let's dive into that time savings. How long does it take you to onboard a new partner now versus before you had Citrix? Now, in the past, there was a lot of processes and they need, I would say, days. So in the meantime, we have to push a button. So and then I will say this would automatically create an image, a VDI, for example, for the customer. That's it. So and of course, in the background, we have to set the right direction, the right access. What systems they have in use or which is that they have in use and that's it. So it sounds like it takes the business processes longer to onboard a customer. So you have to sign a deal, get involved with a partner. And IT, it sounds like it's moving way faster than the actual business itself. Yeah, that's, as I mentioned, it's a very fast process in the meantime. So we have a portal, you could go there. So that's to request what they need. And then there's automatic behind that. And so we could create automatically this workplace for him. So it used to take days to onboard a partner now with Citrix Workspace. It's hours, minutes to onboard a partner. How much time can you quantify that time savings? I would say if you consider the whole process and need some hours. So because it's not only the Citrix onboarding, the Citrix onboarding goes very fast. So then you have to create the operating system and so on with the imaging. So to bring the applications to their client what they need, I would say that needs hours. So days to hours, so big time savings. And also what you were talking about Greg, it couldn't help but think that now that you don't have to provide all of this hardware to your partners, there's probably a massive cost savings as well that ZF has achieved. Can you talk about that? Absolutely, from a cost perspective, we save a lot of money. And the other benefit is that the external can bring the hardware he will work with. So normally we have one device and the external have to work with that and now he can bring his device. Whatever they choose. Right, right, yeah, right. And yeah, any device and that is very benefit for them because they can work with smartphones, they can work with tablet or they can work with a notebook as they like. And from our perspective, yeah, as you mentioned before, you save a lot of money because it's, yeah, we only have to provide the virtual desktop and yeah, we can provide them in a very quick way and we have workflows for that and yeah, it's great for us. What feedback have they given you now that the process is so much faster for them but also they're able to use whatever device they're already familiar with? I imagine from a customer satisfaction perspective, this new experience that you're enabling has really probably driven up your customer loyalty. So the customer, the customer's happier, more satisfied? The customer is more happier. Of course, so and the important topic for us is the customer is happy, they have a fast solution, he's mobile, so we have the access under control. That's very interesting for us and important. Well, making your customers happy is always a top priority and we hear that you're doing that very well. We want to congratulate ZF on your nomination for the Innovation Award. We know that the voting goes through till tomorrow and the winner will be announced. We wish you the best of luck and thank you both for joining Keith and me on theCUBE this afternoon. Thank you very much. Thank you. For Keith Townsend, I'm Lisa Martin. You're watching theCUBE live from Citrix Synergy 2019. Thanks for watching.


Why this bubble economy keeps going and going by Thurston Pollitt, an audio misis wire narrated by Daniela Bassey Quite a few people may wonder why the global fiat and money System has not yet collapsed. The fiat and money system did not crash in the financial and economic crisis of 2008-09 when a great many people feared the debt pyramid would come crashing down and it hasn't gone belly up in the current Coronavirus crisis in which governments all over the world have shut down economic activity Making production fall over the cliff and unemployment skyrocket Doesn't all this contradict the Austrian business cycle theory which says that a fiat money induced boom must end in a bust? The answer is no it does not the Austrian business cycle theory as developed in particular by Ludwig von Mises is an a priori theory Its statements are consistently grounded in the irrefutably true logic of human action As such the Austrian business cycle theory tells us precisely what will happen to the economy if and when the central bank and Close cooperation with commercial banks increases the quantity of money through credit expansion The market interest rates will be artificially suppressed consumption increased at the expense of savings and Additional investment induced the economy starting to live beyond its means enters a boom period Once the additional credit and money injection have worked their way through the economic system affecting wages and goods prices the market interest rate returns to its original level consumption declines Savings increase and new investments turn out unprofitable as Entrepreneurs realize that their economic calculation has been corrupted by the artificial suppression of the market interest rate It turns out that overconsumption and malinvestment are the consequences of the boom that the production structure has been Misguided and must be corrected which happens through the bust It is in this sense that the Austrian business cycle theory informs us that a boom must sooner or later and in a bust It's reasoning as irrefutably correct as it is in terms of the logic of human action Cannot be used without caveat to explain the real world though This is because the Austrian business cycle theory like any other theory holds true satirist Paribas under the notion of other things being equal To give a simple illustration if the central bank injects new money into the economy through credit expansion And if the free market is allowed to work And if there are no other factors such as increases in productivity changes in consumer tastes Etc, then the boom will turn to bust in the real world. However, things are different Not only do consumers and producers change their behavior as time goes by but there is also government action Which affects the working of the economic system more importantly government interference in the market places on the rise It clamps down on the very forces that can and usually do turn a boom into bust after the latest financial and economic crisis in 2008 and 9 central banks put a safety net under the financial markets and the economies Businesses and investors can be assured that central banks in time of need will come to their rescue and bail them out The same happened in late March 2020 when governments all over the world as a reaction to the political decision to shut down Economic activity put together gigantic bailout packages meant to support credit markets and extending loans and unemployment benefits to struggling businesses and consumers of Of course governments do not have all the money promised to the victims of the lockdown at hand And the money cannot be obtained by raising taxes or by issuing new bonds in the capital markets without making interest rates go up Central banks have started doing the dirty work by rolling out the biggest backstop ever to prevent the bust They are manipulating the interest rates downwards and will print ever greater amounts of money if necessary In particular and most importantly central banks have entered corporate and long-term bank credit markets They have lowered the cost of credit and capital in general The beneficiaries are big business wall street and of course highly leveraged investors banks in the financial industry in general Does this not just postpone the inevitable bust one may ask The Austrian business cycle theory even helps to find an answer to this question For one thing of course, there would be a recession depression like bust at some point If and when market forces have the space to restore the economy to equilibrium However, neither politicians bankers entrepreneurs nor employees want this to happen This gives governments and their central banks Supported by a public that is becoming increasingly fearful of job losses and personal ruin Cart won't to go ahead and do away with what little is left of the free market system To escape the bust the free market system is transformed into a system in which the means of production remain formally in private hands But in which the state and the special interest groups running it are really in the driver's seat Dictating and controlling goods prices interest rates wages incomes labor conditions and even nationalizing and managing banks and entire industries This was the model that the german national socialists erected in the late 1930s The state dictated what was to be produced by whom when where and at what costs History does not repeat itself, but sometimes it rhymes The western world is increasingly and quite rapidly Bidding farewell to the idea of the free market system driven by the attempt to fend off the inevitable bust Which is the consequence of a decade long debt binge caused and made possible by central banks's fiat money regime Although this may indeed keep away the bust for quite some time It will weaken output and employment gains people's standard of living will no longer improve in an acceptable clip And it may even decline with this comes impoverishment These are the very ingredients that facilitate the rise of the totalitarian state So the unpalatable truth is that without allowing for a bust a big crash The fiat money system and all the forces working toward the grandizement of the state are here to stay and will predictably get worse The hefty price of upholding the current boom and the current economic and social structure Is the end of the free market society as we know it That said one should hesitate to feel relieved that the central banks seem to have succeeded once again in fighting the bust The Austrian business cycle and its traditional formulation Enlightens us about the consequences of how the free market system turns an artificial fiat money induced boom into bust It thereby also helps us understand what actions will most likely be taken by those who want to prevent the boom from ending in a bust The free society the free market order will become the victim Fiat money other things being equal is a sure way of gradually overthrowing the present order In this sense it is a tool of stealthy agitation for marxists seeking to overthrow capitalism the private property society In retrospect it therefore seems to have been premature to interpret the latest crash of stock prices The s&p 500 stock market index shed 33 percent from february 12 to slow on march 24th 2020 As an indication of the approaching end of the fiat money regime The power of governments and central banks over economic and societal affairs has not been broken On the contrary one must fear that it has gathered further strength in the course of the latest lockdown More and stronger than ever states in their central banks dismantle the free market system cementing their fiat money And ultimately erecting the almighty state The austrian business cycle theory is a boom and bust theory that does not crash It offers timeless truths about the economic consequences of injecting fiat money into the economy We know that a boom must result in a bust, but we do not and cannot forecast with certainty when it will occur It all depends on the special conditions under which the fiat money regime operates In a hampered market economy the boom might very well last longer than one would expect And the final crash might appear in a rather different format if and when governments increasingly shut down the free market system Namely tyranny For more content like this visit mesas.org