This is Southern Postural Fund. Research suggests that people reach peak brain health at around age 22. By 37, memory begins to decline, and it's estimated that around 22% of people age 71 and older have mild cognitive impairment. But what's really interesting is that people don't typically begin taking brain supplements until they're late 50s. This is exactly the conversation that today's guest, Patrick Schwarzenegger had with his mom, Maria Shriver, when he moved back in with her during the pandemic lockdowns. He noticed that Maria kicked off every morning with a variety of supplements and a protein bar. This got him thinking, why not combine the supplements with the bar that she was already eating? Thus, Mosh was born. Mosh is tasty, adaptogen-powered brain fuel for all ages. In today's episode, we talk with Patrick about what it's like launching a nutritional bar, which is notoriously one of the most competitive CPG categories. Why his dad would tell him and his siblings to sleep faster and how being an early investor in Blaise Pizza showed him the signs of what was to come. All right, welcome to the podcast on today's show. We're talking to Patrick, co-founder of Mosh. Thanks for coming on. Thanks for having me. People don't know. What is Mosh? What does the company do? Mosh is a mission-driven company aimed to educate consumers about what they eat impacts their brain health. Our first product right here is our brain bar. It's kind of an on-the-go, superfood, nutrient-dense protein bar with a bunch of brain-healthy nutrients in it, and every purchase helps fund Alzheimer's research. What I love about your story is you... Are you investing? Maybe. We'll see. We'll see. Are you raising? Yeah, we actually are about to. You're always raising. We're not always raising, but we are about to raise. Well, maybe. Maybe. What I love about your story is, one, I know you were an investor. You started off investing in different companies. And I think most people have the trajectory of they start their own companies if they get lucky and make some capital. They become an investor, and that informs them of how to run a business even better than they originally thought. And what I like about it is you're coming at it from a point of, here you are having invested in some companies, and so you can kind of get a sense of what works, what doesn't work, and then you decide to jump into the pool and sort of do this. But why this company? Well, I know, obviously, it tugs out some heartstrings for you personally, but just give people a window into the mission. Well, I guess I'll backtrack a little bit about starting of how I kind of started as an investor and why I started as investing versus starting my own company. I mean, I really had no idea what I was doing. As an investor? As an investor. Whereas what I was doing in my life, I mean, I started this when I was 15 in high school. I had started another clothing company called Project 360 that I sold, and I made a little bit of money, and I got really into exercising and working out, and then going to the grocery store. I was obsessed with going to the grocery store and just looking at the aisles and seeing what was new. But I got really obsessed with nutritional labels and what was in my products that I was eating, and I was always looking for the healthier alternative, more protein, less sugar, more transparent ingredients, and I couldn't really find them. This was 15 years ago. A lot's changed in the last decade with the food and beverage sector. So I was like, you know what? I made a little bit of money on this clothing company. I'm gonna go out and try to find some companies that are tackling this better for you health and wellness industry. What year was this? This was 2000, I mean, this was, I was in high school, so I'm 29 now, 14 years ago. Okay, so kind of early for the better for you market, we'll say, yeah. Yeah, this was like vitamin water was popping off, and like. Which has a ton of sugar in it. Yeah, which is exactly. And so I met this guy, I was doing an internship for this guy, John Davis, and he had just sold out of a company called Wetzel's Pretzels, and the team from Wetzel's Pretzels was making a company called Blaze Pizza. And I was in on the meeting and they were positioning it as this more transparent pizza company and allowed the customers to customize their pizza and know where the ingredients were from. And it was under $10, it was like Chipotle for pizza. And I was like, this is brilliant. You know, here I have like a little bit of money, I'm gonna put it in. And that was kind of in the ideation phase. And. Let me ask you this, let me ask you this. When you invested with them, what was the thing, like why? Why did you? They just said Chipotle for pizza. And you got it. Yeah, and I was like that makes perfect sense. And you liked them.  No, at that time, I didn't know what to really look for in an entrepreneur. Okay. And I got a lot of money on Wetzel's pretzels. I was like, yeah, they know what they're doing. Victory life. Yeah, I got you. And they took me to another concept at the time called 800 degrees, which was about a $22 checkout. And they were like, this is kind of what we wanna do, but cut it in half. We want it to be like $10 for your pizza, your soda pop in a bag of chips or whatever. And I was like, okay, great. Long story short, that company grew from zero stores to close to 400. I opened a couple of my own franchises, wild success, never raised capital again because it was a franchise model and we all made a boatload of money. Congrats, congrats, by the way. That's a big story. Thank you. Yeah, I mean, I can't attribute anything really to it. It was really luck. But the best thing was I got to learn a lot from that. I opened a couple of my own franchise stores and what I saw was kind of the macro economic side of our customers looking for different alternatives. They wanted different pizza cruts. They wanted different cheese options. They wanted these, you know, vegan meats and stuff like that. They no longer wanted just Dasani water. They wanted smart water. They no longer wanted just laced chips. They wanted kettled or baked and all these different things.  And that's what I did. I went out there and my thesis was very simple to go out that had products that had really total addressable markets that were very big and that were offering the customer the better version. So Super Coffee is the low sugar Starbucks Frappuccino. Liquid IV is the low sugar Gatorade. Oli pop, poppies, low sugar soda. Better bagels, a low carb bread, you know, so on and so forth. Sure, sure, that was the thesis there. Yeah, and then have you learned anything from investing in these companies that you sort of really apply to your day-to-day at Mosh? Yeah, so number one was that when I sold out of some of these companies I realized, wow, this is really awesome but I own 1% of a company. And not to toot my horn but I was able to help these companies in the early stages bring other financial money in, help to track other celeb investors like we did with Super Coffee or with Cubcoats or Blaze even. I could help them with different retail and kind of growth on that side. So I was like, you know, I think I deserve more than a percent or something. And the largest discrepancies and valuations for companies were in the proof of concept to the actual, or from ideation into proof of concept, which is basically like, hey, I have an idea to start this water company and then versus going out and getting into your first store and selling and showing that it works a little bit. All of a sudden was a $10 million delta, you know? And companies were going out with these large safe numbers. So I was like, you know what? Why don't we start companies in-house? That's gonna be the next kind of space for me to start them in-house.  It's like a VC almost a little bit different, yeah. Sure, yeah. And we'll be able to tell it, does this product work or does it not? And I was always looking for kind of the right idea to start and what happened was during COVID, I moved back home with my mom. And my mom's background, she's a journalist by trade. She used to do NBC and she does the Today show still. But really, I mean, she's dedicated her life towards Alzheimer's research, brain health research ever since her father was diagnosed 20 years ago with Alzheimer's. And at that time, there was really no research done on women at all.  When it came to actual animal studies, it was done on male rats and stuff. So she kind of wanted to figure out why that was and women were two thirds of the cases of Alzheimer's. They were disproportionately involved with Alzheimer's brain related diseases and so on and so forth. And so she started the women's Alzheimer's movement which funded gender-based research and she had done coloring books for people with Alzheimer's. She'd done a normal book called What's Wrong with Grandpa. She did a documentary. She did a movie called Still Alice where Julia Moore won the best actress for all centered around brain health and Alzheimer's. And so when I was at home with her during COVID, I was like, you know, cause I get Spins data and retail data and stuff like that. And I was like, you know, cognitive functionality and brain health are growing tremendously, like double digits during COVID. People are searching it online. It was the third fastest growing segment that year. AARP put out that the top three worry with people that were like 50 and above was cognitive decline. And I was like, there's no one is really speaking towards this audience when it comes to food and beverage. You're the perfect person to do it. Women are majority of the purchasers, people that are your age have way more purchasing power and they're interested in this and no one's talking to it. So why don't we start it? And does she have a routine that you would see her do already? Yes, exactly. So like all of us, we have our own little routine. She has this routine and her routine and people always say to me, why would you ever start with a snack bar? It's the worst category to go into. Especially during COVID, it had double digit decline year over year. And I was like, you're totally right. But it was what was most authentic to my mom. Every morning she started her day by eating a bar with her vitamins, her brain health vitamins. Together, yeah, okay. And so much so that she gives it up every year for Lent. That's her thing that she gives up because she's addicted to protein bars. Is there a specific kind that she likes? Obviously it's Mosh now. Yeah, now it's Mosh. Mosh and only Mosh. But she had, no, she was so like crazy with her bar. She would be trying all these different ones and this one would give her a headache because of the sugar. This one would give her a stomach ache because of the ingredients. This one, she started to make some at home. Like all these different things. And I said, you know what? Why don't we start by just taking the vitamins that you take, the vitamin D3, your B12, your Lyonsman, your Ashwagandha, your Omega-3s and sixes. Let's just put that into a bar that is suited for you and that follows a brain healthy lifestyle. Which was high in protein, low in sugar and high healthy nutrient fats. And let's just put that together. We'll see how it tastes. In the beginning it tasted awful. I can imagine it's not good. It was so bad. I can imagine. That's a hard thing to get right. And we just worked so on so forth and that's kind of where we came up with Mosh.  Maria Owing Shriver Health in our first product is our brain bar. We like to position it as a bar made for your brain. What was your first, like the first flavor you guys had? Our first one, well, actually the first flavors that we worked on at home aren't ones that actually came out. Because once we kind of were working on it at home and going into R and D and everything like that, then to commercialize it and work with a co-man is a different process. So our first bars that we came out with were chocolate, peanut butter, chocolate chip and peanut butter. And then now we've got cookie dough and we're launching a lemon white chocolate next week. And we also got a blueberry almond. And so what was your first step in at least? So once you, I guess had family buy-in, right? So everyone, in terms of flavor, like, all right, this is the concept, you know the numbers from the spins data and sort of the retail sector. Cool, we see that going, that makes sense. And then as your first thought, go online, try e-commerce, right?  It wasn't even that it was more valuable. I mean, you have to remember, we started this during the thick of COVID. I mean, we started to work on this literally the week that everything shut down and I moved home with her. So at that time, like, we didn't even know what retail was. It was like, everyone was going for toilet paper and paper towels and that was really it. So we were like, okay, let's work on this and yeah, let's just launch a direct consumer because we can get customer feedback. We can find out do people really even care about this? Do they care about Alzheimer's and eating for brain health? We wanna get feedback before we even try to go to retail and we need to improve, we're gonna need to improve a lot of things, margins and just flavor, texture, all these different variables. So that's what we did. We just launched kind of direct consumer and it's been amazing. What's the hard part? And so there's a couple of things where it's hard enough but then you're adding these ingredients that aren't necessarily like the nutrients or the vitamins, right, are a little bit more expensive. And so the hard part is, do I come to market with this? You can't call it a protein bar because then you're locked into this weird pricing narrative that people are gonna kill. And so what was that part of it like where you're trying to get the cost down but the aim is not, it's not a cost, you know, it's not the goal of it. The goal of it is to help.  But I mean, if you reverse engineer it, we're going with pretty great ingredients.  You've got these different vitamins like you pointed out. Almonds are the base. I mean, that's the first ingredient, almond or almond butter. That's more expensive than just peanuts or other nuts. That plus we donate a percentage to charity. We're building, you know, making these in very small amounts. So it's a premium bar by all means.   But why would you? There's nothing good in it, right? I agree, I agree. And then in terms of like the, just the daily values of everything that's in it, like the Lyons, maybe Omega, what are the numbers there? Well, so you have to remember, we're a food product. We're not a supplement. So there are a lot of regulations, which is what I've learned about what you can say, number one, number two, the amounts of certain ingredients in it. Yeah, oh, I mean, we're at the maximum amount for a vitamin D in a food product, for example. Yeah, what is that? And you can just see on the back of our thing, we're at 15%. So that's the max.   It's not regulated.  They can do whatever they want. But in food, you can't. I mean, I guess you can, but you'd get regulated. Yeah. So of the B12 of the D3, and then in Lion's Mane, Ashwagandha, you know, those types of things, there's not a regulation amount.  Omega-3s, you have to have 250 MCGs to have it so that you can promote that it's. That you have enough of it. Well, that it's good for brain health, you know? And that was like a huge lawsuit with Horizon milk that they have it. I don't know if you know Horizon milk. Yeah, I remember the red. I think it supports the healthy brain, the yellow tagline on their red cartons. And so they were sued because they didn't have enough? Well, they did, that was the whole thing. And then they went back and forth and fought and that's what it was. It was like 250 MCGs of Omega's have to be in there in order to qualify to be. Wow. Yeah. I mean, they're very conscious of what you can and can't say. And then during COVID, since you can't go to the grocery store and like give people little amounts to try, how are you sort of getting the name out there? I imagine social media, marketing. Yeah, so we did something, we started by creating a landing page about 90 days before launch. And we used my social media, my moms, and we built an email list and we did a campaign.  And that's to go out there and acquire a customer. But what wasn't that expensive was to acquire an email. And so what we did was we created this landing page and we would go out and acquire as many emails as we can to give you the chance to win a free year supply of Mosh. And if you told Joe Schmo and Joe Schmo's friend and so on and so forth, you would get more entries into winning a free supply. And so we started with that and we racked in like maybe 20, something thousand emails in the first month or something like that. And our thesis was, okay, if we can get these emails for so cheap and people for so cheap, then we can convert them through our own email marketing at a way more efficient rate. So what we did was we did that and we allowed them to try all the bars at a way discount rate before going and launching to the public. And that's how we were able to honestly sell out and do six figures in our first week without having to go and market. That's really smart. Were you always an entrepreneur? Like even as a kid, did your parents sort of guide you? Yeah, yeah, I was. You seem with it, like you seem with it, which is really, it's really cool to talk to you in that way.  It's so natural. But I feel like you, I don't think that's something, I don't know if this is true, but I think you're born with it is what I'm saying. But for you, like what was the growing up? Yeah, it's funny you say that because like growing up before like going to school or when we would go on vacations as a family, my dad would have us do this, this like mathematics problem. He called it the ladder and he would choose a random number and you would have to do that random number times one and put the answer then times two, put the answer times three, four, five, six, seven, eight, nine and then you had to divide each number by that again and see if it equals the same number, if that makes sense. I got it. And I became so weirdly obsessed with numbers. Okay. And so he started to, I think he must have like picked up on that or, you know, something. And I always started to get interested in business. And so he had me do lemonade stands, him and my mom. Okay. How old are you? Oh, this is like your first one. Six or five, something like that. And I remember one of my first birthday gifts I can really remember was one of those cars that you like little kids can sit in and you can like, and it goes maybe like five miles an hour or something like that. And he got me like a truck version so I could put my lemonade stand table into the back and he would walk with me and I would drive it down to the street corner and we would set up this lemonade stand and my parents taught me like what profit was, right? How you take lemons, you squeeze them, how much a lemon is, how many cups of water you get from that. Okay, that's your cost. Now you have to double it to make a profit. What is revenue? That kind of stuff. And that's kind of where I got. Did they take the tax money away? Yeah, no, they didn't teach me the tax yet. That came up later in life and that really hit hard. That's funny. It was just like the basics understanding. And you enjoyed the math of it. You enjoyed like the ingredients. And so then when I was in middle school, I started this company called Project 360, which was kind of like a clothing company that raised money for different charities. And my first product that I did was this, I don't know if you remember those Livestrong bracelets? Sure, yeah. So they were like little skinny yellow braces with words. Of course. And so I got these really thick ones. I got them from China with this girl, Jack Vanick at the time. And they were like this thick. They were like maybe inch and a half. And what I did was my mom, when she was first lady, she had these conferences for women, women's conference. And as you know, women are majority of the buyers of everything. So I was like, you know what? I'm gonna go and take all these different words, like empower, love, women, exclamation marks, stuff like that and put it onto these bracelets and I'm gonna go and walk around the conference center and sell these. And so I bought a bunch of pillows at a store and I took the pillows out and there were like clear pillowcases and I put them all with the different bracelets in it. And then me, my brother and two friends walked around selling these things and I did like $20,000 of bracelets in a day. That's what's up.  And I just went from one business to the next and so on and so forth. And I just became kind of obsessed with always, you know. Tinkering. Yeah, tinkering with businesses. That's really amazing. All the businesses I did and the same thing with Mosh, it was always very much about, you know, can I create a mission-driven company? Could there be a B Corp in there? Could there be a way to give back, to also profit, but to find ways to give back? Which is hard to do. And that's what we always do with all of our businesses that I've been a part of is found a way to give back and last year we raised $50,000 for women's Alzheimer's movement. So it's pretty cool. Kudos to you. So you mentioned this earlier, but your buyer's like 40 years old on the low end and then let's just say 40 plus. So when it comes to finding them, like that's one thing I asked my mom. I was like, cause my mom, for people who don't know the story, my mom comes in and she had ordered your product and had it delivered to here, to my office. Oh really? And so then I brought it to her and I was like, this was maybe like three months ago, not that long ago. And then I brought it to her and I was like, what is this? And she started explaining it to me. You know, and she was really compelled by your mother's story actually. And like the tie-in. And I was like, oh wow, it's really interesting. And then I started thinking, kind of like the entrepreneur. I was like, how did my mom find the product? You know? And so I forget, I think she told me Facebook. I think she told me Facebook, but it made me interested in sort of your world view on that, right? It was like, okay, so if I have this product, it's for 40 plus. It's a totally different marketing exercise. Totally different marketing, yep. And so give people a window into how you market this. And obviously it translate, it worked. Whatever you're doing is working. Yeah, yeah, no, it is not gone wood. Honestly, we're just super authentic with our storytelling of my mom and I. I mean, our ads that we run or videos that we make all cost a dollar max.  And we just, we edit them together and we have another guy in our team, Cameron, that helps with it. And it's really just the storytelling about why we started the company.  They really resonate with the idea that it's a mother-son company that we started together and that there are things that I can do today that will help my brain health tomorrow. And there are things that my mom wanna do now when she's 65 before it's quote unquote, too late or something like that. And we're just really authentic with that. But you're not on like TikTok. Are you guys on TikTok? No, we're actually just going there and actually the fastest increase in TikTok users is our hardcore demo. Oh, nice. So it's something that we're looking at, but as far as like actual tactics we use, of course we do generic Facebook, Instagram ads. We have our newsletter, we have our blog. And your email list. Email list is super successful. We have our Mosh pit, which is our online SEO blog. That's funny. About maybe 15 articles about brain health a month. Nothing to do with the product, just about what you can do, why ice baths could be good for brain health. You know, something like that. And then we just do a lot of organic stuff with my mom. Like we had one of our highest sale days yesterday in the last maybe six months or something like that. And it was just my mom and I going to Erwan where we just started. I saw that video. Yeah, yeah, yeah. It was just like our first time going on shelf. And we just had one of the guys who worked for us, Santa Monica. And just coming in filming really was our first time going and seeing. And it was just a really, I think, you know, wholesome, cool video of just us seeing the product on for the first time. And we just chopped that up. And it just did, you know, really well.  And it's just, it's also just really cool. Where did they put you at the grocery store? Just like, so how walking out Erwan, where is it going to be? Yeah, that's interesting to say that because that's one of our biggest like thought processes right now was what do we want to do in the future? Yeah. Right now they put it next to Erwan is, you know, exactly. It's not like everywhere else. It's not at all like everywhere else. So it's, you know, they put us with other bars, but their other bars are not like your quest bar or Lara bar or something like that. But that's a really interesting topic of where do we want to be placed when you go to Target or you go to a CVS and you go to these different places. And that's what we're figuring out. I mean, there are places like CVS that have now created the whole brain health section of the store. They're the first people to do that. Target is really interested in doing that as well. So we'll see. We're still a fully direct consumer. It's like NeuroGum as an example. We had them on the podcast and they're really great guys.  They're like over there, but it's gum. Yeah. It's like- I mean Cash Register is where everyone wants to be, right?  But I remember like, because anytime we talked to a founder, I'm always like, okay, let me go find their product in the store. And then I'm like, oh, NeuroGum, interesting. I wonder where CVS puts them. It really informs you of how, let's say, macros, they're viewing this product as a phenomena still. And so I remember and I was like, it took me probably 15 minutes to find their product without asking anybody, you know? Right, right, right. And then I realized, okay, that's interesting. But that makes it really difficult for the entrepreneur, I think. Yeah. And we're still, you know, we still have time. I mean, we're 15, 16 months old right now. And for us, our main thing is continuing to do direct consumer and adding in Amazon thrive and other channels like that. But we still have the beauty of getting to explain to people what this is, you know? Or doing a podcast like this, I get to explain to people not only what this is or why we created this, what the story is behind that. When you're on a shelf, you can't, it's hard to do that. So that's gonna be a real significant hurdle for us as we go to cross that bridge, but I look forward to it. You mentioned the other flavors coming out, but are there anything else? This is always the CPG investor question, right? So he's like, what else is out there? What are you guys doing? You know? And it's like, is it drinks? Is it this? Is there anything on your- Definitely not drinks. Nope. I've been in that, I still am in that business. I'm not gonna do it anymore. No, we definitely are. I mean, we trademarked this thing right here called the Brain Brand. I explained before, Mosh is my mom's initials, but Brain Brand is really what we wanna run with and create other product lines that speak towards brain health. We've done probably close to 10,000 surveys now of our customers. And the number one reason they come to us is for the brain health benefits. The number one reason they return is the brain health benefits. Number two is the no sugar. And so really what we're thinking of doing is just creating different product lines that speak towards brain health that follow that low sugar diet, but that really become ritualistic. So things that you can do each and every day that can help your brain health tomorrow. That's really smart. I remember, I went to business school and I think the only thing I learned in there was do surveys. Yeah. Yeah, yeah, yeah. I went to business school too. Yeah, that's the one thing. It's like don't think you know anything. And that's what I love about CPG in the sense of you just find out from your customer if it's good or not independent of how you and your taste buds react to whatever thing. 100%. That was my biggest learning experience when I launched this brand was stop trying to make everything perfect. Stop trying to perfect it. I went through at least 20 different more, maybe like 40 different versions of this bar before we launched it. We just kept tweaking and tweaking and tweaking and how did we want it? How did we want it? How did we want it? And we made a good product, but I mean the second we launched is when you get the most feedback. And those months and months and months of time that went by that we didn't get it out to the marketplace, it was flawed on my part of not getting as much feedback as we could because really those couple hundred people or a couple thousand people that are giving you feedback in the beginning those are your really hardcore consumers. I mean those are the ones that will ride and die with you and they continued to be there with us and have given us feedback and we've FaceTimed with them, we've Zoomed with them to get their feedback and why they hated the product, why they loved the product, what they would want different and it's been really interesting to see and we've continuously made little changes. I think people like that journey. I remember my first company, we had a bow tie company and we ordered a bunch of bow ties from China and the first iterations were like three inches and so it was basically like it's called the butterfly bow tie but it was a little bigger than it should have been and so it was more like a clown bow tie and I just remember like as we were mailing these things out I would write, you know, write letters like we know this is a little bit bigger, we were going for two and a half inches because they went an extra inch, we don't know why but on the next shipment we'll give you guys a freebie and so many people love that. Like the emails we would get were just so, people were like touched and they didn't mind it at all actually and we were like, oh they're here for us, they're here for the ride and there's a beauty in the transparency just like opening that door to them. There is a beauty of the transparency when we launched, again this was 2021, September, 2021 we sold out in a week and at that time, I don't know if you remember that was like when there was everyone and their mother was saying the word supply chain you know, and it was like there were, I remember there was literally like hundreds of boats out on the port that couldn't get in and stuff like that and I remember talking with our coman and trying to get the ingredients and they were like, sorry man it's not gonna be like four to six weeks it's gonna be like 12 to 16 weeks and we had sold subscriptions to people, you know and then having to communicate that to every person that was on subscription of like, hey you're not gonna get your product for the next two or three months and but really communicating it and this is why and we really broke it down. We had so many of them that stayed on when we did launch back in the first weeks of December and the other thing we did that was really cool was we had a flavor funk when we launched with our chocolate the chocolate, the fats interacted with the mushroom extracts in a very bizarre way with the heat that created this off flavor this is right when we launched and people started to message us that exact thing and so what we did was we did this win back campaign and we did handwritten letters to every single person that complained with the new chocolate flavor once we got it and a handwritten note in there and just saying here it is, this is on the house, this is free, if you like it now come back and reactivate your subscription or whatever and if not, thank you for giving us a shot and we had like a major, I think it was like 40 something percent win back which in percentages of a direct to consumers huge, that's great. I know you act a little bit too and I know I asked you this earlier but while we're on the thing for me when I, so I do real estate development and in real estate development it's a hurry up and wait game, right? It's like, okay, we submitted to the acting for you and so a part of me is like, man what am I gonna do with this free time? And it's part of why I tinker in investing and we have the podcast, we do other things and so I always think about it like maybe, maybe like you could, in my head the story goes I could run a company while I'm waiting for my shot. Is that accurate? Yeah, well, yes and no, right? I mean, I don't wanna say that I'm responsible for everything, I have an amazing three person team that is also responsible for the results. I'm responsible for getting the product off the ground and running it and creating the team that's responsible for the results but it's not all me, probably same thing here with you. 100% yeah, I would say yeah. I would say I have the easy job, I just gotta talk to you like good. Yeah, exactly, so same, right? If you're a one person show and you don't have the proof of concept yet and you're really putting in all of your life savings and it's everything, you've gotta be 24 seven. I mean, it's a slug fest. So I don't wanna belittle the role of what it takes to do this but you for sure are, you are running a business. This is a business, right? So you are doing that. My dad always says to us kids, you have the same amount of time in a day that Albert Einstein did or that JFK did or Muhammad Ali, so don't ever say that you don't have enough time and his famous line that he always tells us to do is to sleep faster. What he always says. That's amazing. What's the best advice your mom's ever given you? My mom is, I mean, she is, they both have so much advice and I think my mom is, I think kind of going back to what I said before which is always finding a way to give back. She comes from a very fortunate upbringing and background. Her mother started the Special Olympics, her father started the Peace Corps and kind of her mom's side, the Kennedy family grew up in the idea of serving your country and your nation and finding ways to give back and that's always kind of been instilled in all of us kids that no matter what we do, we're in a very fortunate position in life, financially, health wise, just the platforms that we have, find ways to give back to others. I remember for me, so my family was in politics in Peru and growing up as a kid, we'd go to the grocery store anywhere we went with my grandparents who were heavily involved in politics and people would just come up to them and thank them and then they would tell me the story, me as like a five, six year old, and they would tell me the story about how my grandfather, grandmother gave them their first job or put them in position to do this thing and now their kids are in private school or whatever it was and these stories were endless and it was just like the coolest thing and for me it was always like, like for me personally the lesson there was, I want that, right? And I think when it comes to business, it's so cool but I think when it comes to business, it's like, and I tell people this, depending on their business, but you can in fact have a movement and a business. It's hard but I think if you just open that door, you can really impact people's life in a totally different way where it's like a win-win where you're gonna be successful as a business owner but you're also gonna create, and I think that's kind of what you're doing here, like the brain ban, you're creating a real awareness and you can do interesting things like 5Ks or public events or you can do things where it's not about your product. Right, right, that's the whole point of the mosh pit is like create educational information about brain health. Yeah, and I just love the marriage of those two things. So everything I do, I try to think about it like that where it's like, what are we doing for the community? Right. And the math and stuff, I think that'll take care of itself. Yeah, I mean I'm a huge believer that customers buy the why not the what. And if you have that real mission and you have that educational purpose behind it, that the product will go. And maybe we started with the wrong product. I don't know, that's what we'll learn but we have the right mission. You're open to it, yeah. I think that's smart. And what's on deck for this year? So more stores, you're in eight stores I think now, you said? Yeah, we just launched eight stores. That's our first store this last whatever week. But I mean our goal is not store growth right now, it will be in a year. What'd you say? I said smart. Yeah, well no, it is time to start growing into stores. I mean the direct consumer landscape has shifted a lot in the last 24 months. But we just haven't been ready for it, honestly. I mean we've improved our margins almost double this last year. Is that just by buying more? Like economies of scale? There's economies of scale. A lot of it was with the weight, the shipping to different people, our customers and optimizing that, optimizing our boxes for that, giving discounts once they buy three of them because that's where the weight shifts for packaging and pricing. How much is the box? You said it's like $36? Three something you said? Yeah, if you subscribe, yeah $37 or so. If you just buy it at Erwan right now, $349. Hopefully in the future we get that to be lower. But yeah, there are tons of levers that you can pull to change your product margin. The biggest question is just, how much do you wanna pull that versus sacrifice the integrity of it? That's the hard part. Yep, that is. That's our season scale. Anything else you should know, Patrick? About? About Mosh? No, man. About you, anything else you wanna share? No, no, man. You guys come and try it out. We're on Moshlife.com, we're on Amazon. Come and try us out and see what you think. I appreciate you coming on the podcast, brother. Thank you. Yeah, of course, thank you. If you made it this far, I bet you loved the episode. So you should join our YouTube channel membership for only $2.99 a month. This gets you access to one, the whole unabridged conversation. Two, you get the episodes on Monday, one day earlier. Three, you get two additional entries to our giveaways. Check out our Instagram to see what we've given away. And four, you get access to seasons one through three. That's over 100 episodes of wisdom and life-changing advice. What are you waiting for? Join.


How to test the CAT 6 cable? CAT 6 can be tested in a few different ways but there is really only one true option. Firstly a simple continuity tester can be used. This is where the cable is tested and 8 lights confirm if the 8 cores, 4 pairs, have been terminated in the correct order. However, these testers give no feedback about the transmission capabilities of the cable. In addition, you can't tell with these testers the quality of installation and the quality of terminations of the modules and panels. Thus it is imperative all structured cabling should be tested with a cable certification tester. One such tester would be the Fluke DSX. A cable certification tester shows charts highlighting the performance of the cable. In addition, it highlights any effects of poor installation or faulty terminations. Finally, it summarizes if the cable is capable of transmitting as it should. Line charts and calculation tables are given on a single page per cable and a summary of green tick pass or red cross fail is noted.


Lux presents Hollywood. The Lux Radio Theatre brings you William Powell and Rita Hayworth in The Lady Has Planned. Ladies and gentlemen, your producer, Mr. Cecil B. DeMille. Greetings from Hollywood, ladies and gentlemen. In motion pictures and radio, there's no substitute for Bill Powell. But teaming Bill and Rita Hayworth should make an excellent substitute for Dynamite. For years we've been measuring feminine popularity by mere box office returns and fan mail. Then along came global war and the pin-up girls. And there's hardly a lady now alive who's been pinned up on more barracks' walls than Rita Hayworth. We borrowed Bill Powell from the cast of the Metro-Goldwyn-Mayer picture, The Heavenly Body, and Rita Hayworth from the Columbia picture, Cover Girl. And tonight they co-star in the Paramount Thriller, The Lady Has Planned. The scene of the play is Lisbon, city of mystery and intrigue, where there's a secret agent on every corner, and the plans for a secret weapon are tattooed on a lady's back. War requires many different kinds of plans, and one kind embraces the subject of logistics. That's a $10 word for the military problem of supply. Housewives call it marketing, but it still takes a good deal of ingenuity, and one ingenious answer to that problem is Lux Flakes. Families must be supplied with food and clothing. Neither of these can be wasted in wartime. And when it comes to preserving washable clothes, Lux is the logical solution to your problem in logistics. It's like the superior equipment that arrives in the nick of time to turn the tide of battle. You never can depend on Lux, but you can always depend on Lux Flakes. Now let's investigate why The Lady Has Planned, starring Rita Hayworth as Sidney Royce and William Powell as Ken Harper. Hello Scousy, this is Baker. Listen, I've got those plans. Yeah, we've got a guy making a copy of them right now. Where? You're going to be surprised. It's October of 1941. Long after the musty loft buildings of the warehouse district have been locked for the night, and the cats have come to prowl, a solitary light burns in a draftsman's office. The old draftsman working at his drawing board crumbles as he figures with triangle and pen. For this is no ordinary assignment. He is copying plans for a proofread, copying them with invisible ink on the back and shoulders of a beautiful woman. Careful, will you? I'm sorry, ma'am. I'm not used to this sort of thing. I shouldn't bother you at your age. Have you got much more to do? No, ma'am. Hello Baker. What take us along? Oh, Rembrandt here likes his work. Take a look at it, will you? It feels like he's been playing tic-tac-toe. Very good. Well, it's finished. Yeah, very good. Is it dry? Yes, sir. Wipe it off with this stuff. Here. Is this fun? Oh, yes. Yes, sir. You sure that invisible ink is waterproof, Baker? I've tested it. Hand me those plans. Yes, sir. You have any idea what these plans are? I don't know. It seems to be a torpedo. Smart fellow, ma'am. Very bright. You guess $100, Baker. Will you take care of them? $100, huh? Yes, sir, but I don't... That's all right. You've done a fine job. I think you're entitled to a bonus. Just so you won't remember too much. All right, Margo. So far, so good. Now, here's your ticket to Lisbon on tomorrow's clipper. I take the space assigned to Miss Sydney Royce. Is that right? That's right. And here's your passport issued in her name. Say, uh, just what to keep Sydney Royce from going over herself? That's Joe Scalzi's job. He calls for Miss Royce tomorrow in a limousine, just before plane time. He tells her he's from Pan-American Airways, but on the way to the airport, he gets lost with her. It's very simple. She never even gets to the airport. Right. Now, look, when you get to Lisbon, go to the hotel by car. Your trunk should be there now.  And they're for sale to the highest bidder. That's the idea. Once again now, just to refresh your memory. Is Sydney Royce what's her line? Miss Royce is from the United Broadcasting Company, going over to a sister man named Kenneth Harper. He's in Lisbon now. Yes, foreign correspondence. On the air from Lisbon every week. Good. Say, uh, has he ever seen the Royce girl? No. He won't know anything about her. Until you get there. Good luck, Margot. Good luck. See you in Lisbon. See you in Lisbon. The situation here in Lisbon on this morning of October 14th, 1941, is just as confused and uncertain as ever. And well-informed sources are as completely uninformed as always. This is Kenneth Harper, returning you to the United Broadcasting Studios in New York. We can do it all now. You're listening to Kenneth Harper, our correspondent from... Oh, Sydney? That was your new boss. Mm, but not for long, I'm afraid, Mr. Weston. How many reporters have you sent over there? Well, you'll be the fifth, Sydney. And he bounced the others back, like ping-pong balls. Well, admit Ken's a little difficult. That's why we decided to send you. Perhaps he needs a woman's touch. Got everything packed, Sydney? I hope so. Oh, by the way, does Harper know that you're sending a female this time? Oh, no. He probably wouldn't like it. Look, Mr. Weston, I need this job pretty badly. But I don't want to make this trip just to see how the Statue of Liberty looks on the other side. Oh, come now, Sydney. Harper must have a client. All you've got to do is find it. Well, it'll be like Stanley looking for Livingston, but I'm afraid I'll have to take a crack at it. Good girl. Hello? Yes, this is Ms. Roy speaking. Oh, but I just... Well, isn't he a little early? Well, wait a minute. What's the matter? Well, I guess I'm on my way. The Pan-American limousine is waiting to take me to the airport. But I've got a taxi downstairs. I wanted to talk to you on the way out. You know, it's... it's funny. I told him this morning I wouldn't need the limousine. Someone did forget it. Hello? Oh, never mind the limousine. I'm taking a taxi. Hello, Baker? Who is it? This is Margo. Listen, the whole thing's gone wrong. What happened? Why aren't you on that clipper? Listen, she never got in that limousine. She took a cab. She's on her way now. Well, stop her. Stop her.  How can I stop her now? She'll be at the airport in 10 minutes. But look, those agents in Lisbon they'll contact the real Sydney Roy. What if they do? She doesn't know anything. Won't make any difference to us. Maybe, but I have a feeling it's going to make plenty of difference to her. Coming into Lisbon, fasten your safety belts, please. We're landing. Landing. Fasten your safety belts, please. Oh, good morning. What can I do for you, Mr. Harper? I just want to know if Sydney Roy's has arrived yet. Yes, this morning on the clipper, Mr. Harper. In suite, uh, suite number three. A suite? Uh, you mean room number three, don't you? Oh, no, sir. I don't know. I don't know. I don't know. I don't know. I don't know. A suite, don't you? Oh, no, sir. A suite. I was given special instructions. Okay. Come on, Frank. Ha! Suite number three. What goes, Ken? I don't know. This Royce guy must be the boss's nephew. No mere reporter could afford to live in a suite at this chandelier. If I were Royce, I wouldn't send my laundry out. You'd probably ship him back as fast as the others. Yeah, faster. I want a man who knows the newspaper game. That's some college kid. Pressure off the assembly line. Come on up and meet him. Oh, thanks. I'll come in tomorrow and see him off. All right. See you at the office. Uh, yes. What is this? Oh, I, uh... Excuse me. I'm looking for Sydney Royce. Is this his suite? Yes. This is Sydney Royce's suite. Uh-oh. Well, will you tell him Kenneth Harper is here? Oh, oh, come in. Thanks. I was just going to call you, Mr. Harper. Will you? I, uh... I didn't know Royce was bringing his secretary along. Oh, I'm not his secretary. I'm him. I beg your pardon? I'm Royce. Sydney Royce? Yes. You know, Mr. Weston said you'd be surprised. Oh, he did, eh? Well, sharp one up for Mr. Weston. Mr. Harper, this suite is lovely, but, uh, isn't it rather expensive? I wouldn't know, is it? Well, you should know. You're paying for it. Yeah. And where did you get that piece of news? Well, aren't you? And not unless I suddenly lost my mind. Well, but I don't understand of this apartment and all those clothes. Clothes? What clothes? Well, these trunks they're full of gowns and furs. Are they yours? Well, the bellhop said so, but I didn't bring them. Well, I thought, well, I thought perhaps you might have... Look, I don't know what you heard about me, Miss Royce, but, uh, I don't go in for this sort of thing. Oh, then it must be Mr. Weston. Weston. Well, you never can tell. You never know what are you? Now, just a moment. What are you insinuating? All I know is something's balled up here. I wanted someone to run around and dig up news. I wanted a leg man. But I'm your leg man. I mean, a leg with pants on it. I had a lot of newspaper experience, Mr. Harper. And besides, Mr. Weston said this job could use a woman's touch. Mr. Weston, uh, well, maybe it's worth trying. But you're not very happy about it. Frankly, I'm not. Oh, by the way, there were two messages for me when I arrived. Here they are Ronnie, Dean, and Baron von Kempf.  What do you mean by that? Well, I know Ronnie Dean. Oh, really? What does he do? Well, when he's working hours, he's connected with the British Embassy. And the Baron von Kempf? The Baron is a Nazi hotshot. A bad taste in leaders, but an excellent eye for ladies. But why did they both leave messages for me? Miss Royce, I wouldn't even guess.  I wish you'd understand that. And you said yourself it might be worth a try. All right. You can't do any worse than the others. See these gentlemen, show me with them. They might let fall a couple of news items. If they do, you can reach me the office. Oh, yeah. But wait a minute. I don't even know what they look like. How do I get to meet them? Just open your door and watch out if you don't get trampled in the rush. Miss Sydney Royce, I believe? Yes. I am Baron von Kempf of the German staff. You have some business with me, have you not? Oh, yes, I, I guess so. Won't you come in there? Thank you. I have been waiting for you, Miss Royce. Oh, really? Well, uh, sit down there. I, uh, really didn't expect to start to work so soon. Do you want anyone to come in? What? Now, answer the door. Oh, I'm sorry, but it might be important. Yes? Oh, uh, hello. I'm Ronald Dean of the British Embassy. May I come in? Oh, well, it's nice if you call, Mr. Dean, but I, uh, well, I'm busy at the moment. Well, I'll wait, but I, I hope it won't be for nothing. You will give me a chance to talk to you. Why, of course. Thanks. How did that British learn you were coming here?  Well, shall we get down to business, Miss Royce? Business? Oh, oh yes, certainly. Very well. Now, when you please come to the light, Royline, and, uh, just unhook the back of your dress, please. Of course you know that. What did you say? I said, would you mind unhooking the back part of your dress, please? Well, I certainly would. Please, Royline, I understand your hesitancy, but you must understand that my time is limited. Now, see here. Baron, I know Baron, you can't talk to me like that. I hope you are not going to be difficult, Miss Royce. Certainly you know why I am here. I've got a pretty good idea. Get out. Now listen, you have more ideas. Will you get out, or shall I call the manager, and have you put out? Very well. But you are playing a dangerous game, young lady. Ah, leaving Baron? Oh, Miss Royce, I'm still waiting. Miss Royce, you had better think carefully before you deal with this British. Get out. Go on. So long, Baron. Well, who does he think he is trying to get personal with me? Oh, so that's what happened. Stupid of him, I'd say, under the circumstances. Did you ever hear of such gall in your life? I only let him in because it's my job. Precisely. Well, don't you let him scare you, and if you need any protection... I don't need any protection from that old... Well, you look quite capable, I must say. Well, Royce, shall we dispense with the preliminaries? By all means. Splendid.  Why you? Well, after all, you don't want me in the bag. Now, now, just...  No, but really, I mean... Get out, I say! No, I'm sure if we sat down and talked it over car... There's nothing to talk over!  All right, I see your plan. You think you can get a better offer from the Japanese. Oh! I'm glad you came back, Mr. Harper. I want to have a little talk with you. I saw the performance from down the hall. Well, I suppose you got the low down on the entire foreign situation. How did those two international wolves become diplomats? Did you get any news? My mother was right. All men are snakes. I was insulted. Oh, that's not news. Mr. Harper, I don't like your attitude. Me? You're seeing them again? I'm not. Oh, let's not be impulsive. If they're interested in you, we're in a good spot. All you have to do is telephone those two Romeo's and clear your balcony for action. Not on your life. I wouldn't go near those two again without a convoy. Mr. Royce, I thought you came here to be a newspaper woman. That's what I thought. Well, no newspaper woman would let a little thing like a couple of passes stand in the way of a story. All you have to do is get them alone one at a time. Get them talking. They don't talk. They're men of action. Look, Miss Royce, I'll tell you what I'll do. If you can finagle an important story out of them, I'll see that you get all the credit. I'll give you a byline. I'll even put you on the air. You'll be a fine and correspondent, writing columns, making lecture tours, traveling like Mrs. Roosevelt. Well... In other words, just to get a good story, you're willing to toss me to the wolves. Is that it? Well, that's putting it rather bluntly. Well, I'm putting this bluntly, too. Get out of here. Miss Royce...  Ah, no, no, no. Let's not get into it.    You know what you need here is a revolving door. This is Mr. Kenneth Harper. Well, this is Ronnie Dean. Mr. Harper, I'd like to see you this afternoon at the United States Embassy. Yes, I'll be in John Miles' office. It's very important, Mr. Harper. Thanks. This girl is a spy. Well, frankly, can't we know nothing about her here at the Embassy? It was the British intelligence who first got word of the plan. Judging by Baron von Kemp's actions, our report was correct. Well, she certainly doesn't look like the type to me who's going for spying, certainly not for murder. There's no such thing as types for murder. You could be the murderer yourself, Ken. Oh, nice of you to say so. But this Royce girl, by the way, she isn't the Royce girl, is she? Certainly not. She's only here to sell those plans to the highest bidder. All right, what do you want me to do, gentlemen? Well, being a woman, we thought Miss Royce might be susceptible to a little romance. Oh, that's our gentleman. No love making to a murderer's for me. When I kiss a girl, I close my eyes, and I always like to be able to open them up again. Well, there's no reason to get as far as the mushy stage, old boy. All we want you to do is to get the plans off her bank. And how do I do that, playing leapfrog? Mr.  Have you stopped to think there'd be quite a feather in your cap if you'd recover these plans? Yeah, it might be a pretty good story if that. A story? Why? All right, gentlemen, hand me the phone, please. What are you going to do? Tonight, I woo the bare boy here. Mr. Dean, stick around. What do you want? I may need medical attention. Hello? Miss Sydney Royce, please. Take her to dinner. That might stop the bowl rolling. Yeah. Hello? Miss Royce? This is Ken Harper. And don't hang up. Miss Royce, you were quite right this afternoon, and I'd like to apologize. Yes. Well, am I forgiven? Oh, well, that's fine. Ask her for dinner. Yeah, by the way, would you have dinner with me tonight? Good. What? Oh, what should you wear? Well... Anything with a low back. Anything with a low back?  Let's make it strictly formal. Fine. Goodbye, Miss Royce. Well, gentlemen, I'm off to the wards. Be careful, Ken. Watch yourself. Don't worry, Captain. I'll withhold my fire till I see the white of her shoulders. Mill presents act two of the Lady Has Plans, starring Rita Hayworth and William Powell, in just a moment. But now, let's look in on young Mr. and Mrs. Bill Howard. Mrs. Howard seems to be doing some heavy thinking and doing it out loud. 16 and 8 makes 24, from 48 leaves, 24 times 3. Oh, Pete's sake, honey, are you doing Junior's arithmetic? Oh, no. Silly, it's my point. Well, you have some points. There aren't many left, though.   Ah, you're too pretty to be so rational. Now, Bill, stop it. How can I figure with you holding my hand? Excuse me a moment, Mrs. Howard. Oh, yes, Mr. Kennedy? Well, Mrs. Howard, that hand-holding scene, tell me, do women like to be sentimental, like men to be sentimental that way? Oh, they certainly do, Mr. Kennedy.  Well, in that case... I'll say it for you, Mr. Kennedy. It's you men who make many of us use luxe flakes, so our hands stay nice in spite of housework and dishwashing. Just to please us men? Well, mostly. But you'd use luxe flakes for dishes, too, if you'd ever dried a strong soap and felt how it dried out your skin. Yes, I know. That has been proved in actual tests, hundreds of them. With new improved luxe, hands stayed soft and white, while after strong soaps, they looked very red and rough. Changing to luxe flakes actually got rid of dishpan redness. Women can prove that same thing in their own dishwashing. Right. You'll find the new improved luxe in that familiar blue box right now, and it's the mildest, gentlest luxe ever made. The very kindest to hands. It's thrifty, too, because new improved luxe actually gives richer, longer-lasting sud. Why not change to luxe for your dishwashing tomorrow? Now, our producer, Mr. DeMille. Act two of the Lady Has Plans, starring William Powell as Ken and Rita Hayworth as Sydney. Convinced that Sydney Royce has the plans printed on her back, Ken Harper has invited her to dinner. The lovely lady is wearing her most revealing evening gown, but for some reason, the plans don't seem to show. What are you looking at, Mr. Harper? Hmm? Oh, uh, I, uh, I was just admiring your gown. Uh, but why the back of it? Yes, yes, lovely. Oh, thank you. Oh, what a wonderful place. How will I ever be able to go back to drugstore dinners after this, Mr. Harper? Well, what I always say is it doesn't matter where you die, it's the company you're with. Really? Is that what you say, Mr. Harper? Always. Well, does it get you anywhere? Never. Well, I don't believe that, Mr. Harper. Hey, look, can't we drop this Mr. of Miss Routine? Well, you said it was to be strictly formal, Mr. Harper. I didn't want to be missed it all night. All right, we'll drop it. Good. Hello, Harper. Hmm, hello, Royce. Now, we're really getting chummy.  I can't quite figure you out.  Yes, my friends tell me that. Well, it's true. You know, this afternoon, you were just a frozen-face correspondent with a one-track mind. Now all of a sudden, I discover that you can smile. Oh, that's nothing. There are times when I could even manage a light snicker. Ha, ha, ha. You see, this afternoon was business, but the light... I know.  You have different sides to your nature. Uh, yes. And what side are you getting ready to show me now? Well, around you. Soft lights, champagne, a beautiful companion. Uh, stop me if you heard this one, Miss Royce, but you are very beautiful. Say, what is it about Lisbon that makes men so impetuous? Maybe it's you. Well, it never happens to me in New York. But over here, the minute I'm alone with a man, he insults me. Have I insulted you? Not yet. But, uh, there's a familiar light in your eye. I wish you'd put it out. All right, click. It's out. But it might go on again at any minute. Oh, please can. I've had a tough enough time with all these foreign entanglements. I'm in no mood now to fight off the home guard. Your pardon, sir. A gentleman at the bar wishes to speak to you in a moment. Oh, thank you. Would you excuse me? Oh, go right ahead. Probably. Oh, don't worry about me. Papa, over here. Yeah. What do you want, Dean? Well, I was just anxious to find out how you're doing, oh boy. Well... Well, so far I'm a flop. What about the plans? If she's winning a set of plans, she'll be drawn on with invisible ink. Invisible ink? Of course. Did you expect her to be in braille? How much time do you think you'll need to win her over? Well, the technique seems to have changed a bit since I went to college. I say from now on. From now on, my boy hours may count. This calls for drastic action tonight, immediately. What do you expect me to do? Knock her down and drag her out? Well, that's an idea. No, it's undignified. I've got it. You can carry her to my room. Oh, well, that's simple enough. I just put a half melsen on her and hoist her upstairs. No, no. I've got a plan. You see the... the bartender's a pal of mine. You mean you want me to slipper a Mickey Finn? No, no. Not a Mickey Finn. Just a little something to get her drunk very quickly. That's all. Oh, no, that's out. I couldn't have that on my conscience. Well, then, suppose I come over to the table and order the drinks myself, and then you can blame the whole thing on me. Well, I... I don't like it, but... Good boy. Oh, uh, Michael, come here. Uh, yes, Mr. Dean. Another drink, senor? No, not now. Look, Michael, I'm going over to Mr. Harper's table. I'll order three Napoleon brandies. Now, one of them, Michael, the one you'll serve the lady. Well, I'd like a little, um... a little gunpowder in it. Gunpowder? Oh, wait a minute, Dean. Oh, it's just an expression, old boy.  Yes, I believe so, Mr. Dean. Splendid, and, uh, not too strong, Michael. No. Just enough to knock a flower to face. Listen, Dean, this is bad business. Come on, come on. It's inhuman. Good evening, Michael. Good evening, Baron Von Kemp. Wasn't that Mr. Dean who just left? Yes, Baron. Well, what did he want? There's something strange is going on, Baron. I am to put knockout drops in the lady's brandy. I see. He will have to change that order, Michael. The gentleman will have the knockout drops. Yes, Baron. And the lady? For the lady? Just plain brandy. Very good, Baron. You should forgive me, Miss Royce. I was very un-gentlemanly yesterday. I haven't forgiven you yet, Mr. Dean. Oh, come on. I said to you, Mr. Dean couldn't help it. After all, he wasn't entirely responsible. Were you running? Well, I know, certainly not. What do you mean? Well, it happened in the last war. You know, shell shock. There's not right running. Yes, but I'd rather not talk about it. I just wanted to explain. You see, Sidney, his mind goes blank. Yes? Well, there was something on it when he called on me. Free Napoleon brandy. Ah, yes, just put them down, waiter. Who ordered these? I did. You won't refuse to have a drink with me, Miss Royce. Oh, I guess not. Fine. Well, here's looking at you. Here's how. Ah, excellent brandy, isn't it? Yes, very good. Yes, isn't it? Say, what's the matter with you? What are you looking at? Nothing, nothing at all. How do you feel, Sidney? I feel fine. Why shouldn't I? Oh, no reason. Well, here's looking at you. Here's how. Ah, wonderful. Excellent, excellent. Don't you agree, Miss Royce? It seems to me we've been all over that. So we have. So we have. Now, look. Look, what's going on here? Is my nose crooked or something? What's that? Well, the way you're staring at me, it makes me feel uncomfortable. Why should we stare at you? Well, I don't know, but stop it. Well, you're feeling all right, aren't you? I told you yes. A toast. I propose a toast. Miss Royce, I drink to a lovely lady. May your visit in Lisbon be as happy as... Oh, Ronnie. Oh, what's the matter with him? That's the funniest thing I ever... Hey, where? Would you come here, please? Well, pick him up. Pick him up. Just be calm, Miss Royce. There's nothing to worry about. He's fainted, that's all. It's happened before and it'll probably happen. It'll probably... Again? Oh, the earthquake over yet? Who are you? I'm Harper. Who are you? Oh, I'm Dean. How do you do? How do you do? Say, how do I know you, Harper? Can you identify yourself? I got a small black stash. Yes? Have I got big pink eyes? Uh-huh.  Hello? Yes. Talk quietly, please. Well, this is Sydney Royce. I just called to tell you I'm quitting. Okay. What? I'm quitting. I'm going back to New York. No, no, no. Wait, wait, wait. You... Goodbye, Mr. Harper. Hello, hello, wait. Hello. Hello. Dean, please. Open the door. Well? Oh, hello. What do you want? We just want to ask you a few questions. Yes. Something went a little wrong last night. You wouldn't have any idea what it was, I suppose. Well, it seems that you two guzzled a whole symbol full of brandy. Now, if you don't mind, I'll ask you a few questions. Close the door, Ronnie. Right. Now, just a minute. Lock it. Right. Say, what are you two leading up to now? Unlock that door. It's time we dropped this sham, Miss Royce. Sham? What are you talking about? Let me out of here. No, you don't. Ronnie, see if she's packing a gun somewhere. It's all right. No gun, oh boy.  Why would I be carrying a gun? Why does anybody carry a gun for protection? Or maybe for murder? Murder? Ronnie, got your camera ready? All set, oh boy. Wait a minute. What's that camera for? We're going to take some snapshots, Miss Royce. A few informal portraits of your back. Listen, if you dare to lay a finger, get away from me. Hold her arms, Ronnie. No, stop it. Listen, I don't know what this is all about. It's about the plans, Miss Royce. What plans? The plans that someone drew on your back with invisible ink. When? You see that little bottle, Miss Royce? This is what is known as a reagent. A few drops, and the plans become clear. Then we photograph them. Afterwards, we apply a spray from this atomizer here, and the plans are erased. For good. You see, we know our technique. I gather from all this that you think I'm some sort of a spy. You gather correctly. Well, this certainly explains a lot of things. Yes, and the photographs will explain even more. Get away from me. I'm warning you. Miss Royce, are you going to be troubled? I certainly am. I'm an American citizen, and I have my right. What American citizen are you? Well, suppose we drop around to the United States Embassy just to make certain. I'm sure you'd enjoy that, Miss Royce. I certainly would. Let's go. You? Oh, you mean you're willing to go? I'm not only willing, I insist on it. And right now. Well, Mr. Harper, I hope you're satisfied. Look, I said I was sorry, didn't I? I apologize in front of the whole Embassy. You said I was a murderer. Well, a man can make a little mistake. A little of a mistake? It was only natural. This other girl was supposed to come over under your name. She's a killer. She's already committed one murder just to get the plan. Oh, oh, I'm sorry. I had no idea it was a serious assault there. Well, did you get into this mix-up just to get an exclusive story? Say, any newspaper man in the world would give his right arm to break this yarn. Yeah, I suppose so. Oh, wait a minute. A driver, do you know where I can find a chemist? Chemist? I was buying one. Thank you. What's on your mind? Mr. Harper, how are you on mechanical drawing? I don't know, why?  Oh, nice work. You can draw it.  No, I'm not asking your advice. You think they don't know what this drawing is? Well, it turns out to be something. I haven't invented it. What I've copied on your shoulder blades is a combination harvesting machine and barbershop clipper. Very fragile. Not only cuts the hair, but ties it in little bundles. So, what about that little atomizer that takes it off? I'm taking care of that.  Ah, there we are. Fini, think I ought to sign it? I wouldn't bother. Well, this ought to hold the Baron for a while. We hope. I suppose in the meantime you think the matches are going to break down and tell all. Well, there's a chance I may learn to spy his real name. Now, is that important or isn't it? Yes, I suppose so, but look at the chance you're taking. Why, any newspaper woman would give her right arm for a chance like this. All right, all right. Your own neck is sticking out. A rather lovely neck, too. Why, Mr. Harper? Look, I wish you wouldn't do it, said me. I'd hate to have anything happen to you. Because you're irresponsible? Well, let's say it's because I feel lonely. Why, I think you mean that. But we hardly know each other, we're practically strangers. Is that the way you feel? No. Neither do I. Look, Ken, let's not talk about it. Let's talk about it later, shall we? It's a date. All right. Well, here I go. I imagine a baron will want a photograph of his harvesting machine, so I may be a little wild. If I'm not back in a couple of hours, well, you might look into it. Sidney, are you sure it's worth it? You thought it was. So long, Ken. Hello. Oh, hello, Frank. I'm at the studio. Didn't you know you had a broadcast tonight? I'm making all right. Is your stuff written yet? I've got to go over it with you for timing. Look, I can't get away now. I'm working on something big. Well, what are you going to get over here? Give me about two hours.  I'm sure it'll prove more profitable in the long run. If I hadn't thought so, Baron, I wouldn't have come here. Ha, ha, ha. So long gone, Ken. Yes, Miss Schlinger? We have developed a negative baron. Where is the first print? Ah, let me see. That is perfect. Every figure, every line. But what is it? Well, I will let our engineers figure it out. Oh, yes, Baron. Get your best engineer.  How would you like to do another job for us? Well, oh, I'd be very happy to, Baron.  Oh, yes, Miss Lennox. Margo Lennox, is it not? Ah, yes, Margo Lennox. Ha, ha, we have a vey of finding things out. Uh, what about this new assignment, Baron? Listen carefully. Tomorrow you will take the clipper to Trinidad. There you will wait for Mr. Arthur Anderson, who will arrive on the SS Southern Queen. Yes. Mr. Anderson will give you some very important photographs. You will deliver them to the manager of the Lotus Hotel in Tokyo. The necessary passport and papers will be ready for you in an hour. I'll be back for them. Good. Just a minute. Yes? He just arrived from New York. Baker, there, send him in. Yes, sir, Baron. There. Sit down a moment, Miss Lennox. Your friend, Mr. Baker, is here. The Baker? Paul Baker from New York. Oh. Oh, that, Mr. Baker. Ha, ha, tell me, was it his idea to draw the plans on your back, yeah? Well, yes and no. Look there, and I'll run along. I'll look Paul up later. No, no, no, please. Well, you see, I... Yeah, Baker. Good evening, Baron. Good evening, Mr. Baker. Ha, ha, I don't think the lady needs an introduction, does she? Well, I don't... Well, Paul, Paul's in here. Well, this is a surprise. Really? Oh, you're looking simply marvelous. Did you have a wonderful trip? How did you come? My clipper? Yes, but I don't... Oh, tell me, how is Mrs. Baker? Oh, she's fine. And all the little bakers? There aren't any little bakers. Oh, I'm so glad to hear this. Well, I've got to run along now. You know, lots of things to do. Goodbye, Paul. Goodbye, then. Who was that? Who was it? Sidney Royce. And it's Margo Lennox, I mean. That was not Margo Lennox. I just arrived on the clipper with Margo Lennox. What? That girl is a real Sidney Royce. Hello. Hello? Listen, a girl is just leaving the office. Stop her. Bring her back.  Don't let her leave the building. We pause now for station identification. This is the Columbia Broadcasting System. After a brief intermission, Mr. DeMille returns with Rita Hayworth and William Powell for the third act of The Lady Has Planned. But now, we want to tell you about that wonderful flower seed bargain the makers of Lux Flakes and Lux Toilet Soap are offering. If you hurry, you can get six big packets of flower seeds for what you'd ordinarily pay for just one. Six packets for only $0.10 and either a Lux Flakes opening tab or a Lux Toilet Soap wrapper. Their flower garden favorites packed especially for us by one of America's largest and best known seed companies. And to make them even more of a bargain, they've all been treated with plant hormones to make them bloom earlier and give you bigger flowers. Think how they'll dress up that victory garden of yours. And some of them will go in window boxes too so you can have fresh flowers even in a city apartment. You'll find planting directions and suggestions for garden arrangements on the back of each packet. Here's the list of what you get. Six different kinds. Shirley Poppies. Single and double ones with wonderful long stems. Then there's Candy Tough and Heavenly Blue Morning Glories and Giant African Marigolds. And zinnias. Prize-winning ones, the kind they call Daniel Flowers. And tall, stately cosmos in white and shades of pink and crimson and purple. You get all these six different kinds of seeds for just $0.10. But you must send in at once. Here's what you do. Take the opening tab from any side box of Lux Flakes or the wrapper from a cake of Lux Florida soap. Mail it with $0.10 in coin, no stamps please, to Lux Flower Garden, Box One, New York City. Lux Flower Garden, Box One, New York City. Be sure to enclose your own name and address of course. Your dealer has a handy order blank that you can use and please allow at least two to three weeks for the seeds to reach you. Remember, for each set of six seed packets you order, send $0.10 in coin and either an opening tab from Lux Flakes or a Lux Toilet Soap wrapper to Lux Flower Garden, Box One, New York City. This offer expires May 31st and is good only in the United States. Now, Mr. DeMille returns to the microphone. After the play, you will meet our stars.  Now the curtain rises on the third act that the lady has planned, starring William Powell and Rita Hayworth. Two hours are up and Sidney Royce is still not returned. In his hotel room, Ken Harper paces the floor nervously. There's a knock on the door. As he opens it, he sees a very beautiful girl. She is Margo Lennox. Well, hello. Oh, I'm sorry. I'm looking for Miss Royce. Well, won't you come in? Thank you. She isn't in right now, although I expect her back very shortly. She's out on an assignment. Assignment? Oh, yes, for the broadcasting company. And are you with the UBC? Yes, I'm Kenneth Harper. And you? Oh, just a friend of Miss Royce. Oh, friend from New York? Yes. By the way, how's she been getting along? Well, she really hasn't had a chance to get started yet, although I expect her to be of great help. Tell me, Miss, what did you say your name was? Oh, I'm so glad Sidney's getting along so well. Yeah, yeah, so am I. Of course, her wooden leg is a bit of a handicap. Wooden leg? Yes. Yes, I thought all Sidney's friends knew about her wooden leg. Oh, oh, yes, yes, of course. She, uh, she hides it rather well, don't you think? Yes. Well, um, well, I'll run along. Oh, wait a minute there, there's no rush. Let's sit down and have a little chat. Oh, thank you. What shall we talk about? Well, uh, let's make it personal. Let's talk about you and those plans you've got on your back.  Thank you. My friends all tell me I... Hmm. Pardon me, but your revolver is showing. Well, how careless of me.  Now, uh, what were you going to say? Well, I, uh, I'm just going to say I admired your taste in clothes. Everything is just perfect, except of course that run in your stocking. Oh, and now I'm supposed to look down so you can grab me. That's a very old gag, Mr. Harper. Well, you can't blame a fellow for trying. As a matter of fact, I wasn't going to grab you at all. No? No. I'm just going to turn a little like this, and then... You see? Hello? Hello. Ronnie Dean, please. Room 406. One moment, please. Ronnie, this is Ken Harper. Listen. There's a girl here in my room. Oh, yes. Well, why tell me, oh boy? Because she's the one with the plans on her back. No. I'm going to tie her up and leave in a few minutes. I'll be at Baron Von Kemp's place in the Hotel Linsa. If I'm not back in time for the broadcast, drop over to police. Yeah, I'm rather busy this evening, Mr. Harper. Just what did you want? I want Miss Sydney Royce. She is not here. Oh, well, I guess this kills the biggest story I ever had. Well, I've got to do it. Take a look at this passport, Baron. It's made out in the name of Sydney Royce. But that's not her picture. Take a photograph. It's Margo Lennox. Where'd you get it, Mr. Harper? It walked into my parlor with a lady hanging onto it. The lady couldn't come with me. She's tied up at the moment. Now look, I know what you fellas are after. You know what I'm after. Why don't we exchange prisoners under certain conditions? You mean the plans on Miss Lennox's back? Yes. All right. I'll let you see the lady personally. But first, I'd like to talk to Miss Royce, just to make sure she's still able to talk. He will take you to her. But remember, no tricks, or she may meet with an accident. What is she? At present, she is downstairs in the cellar, in a room we have prepared for emergencies of this nature. This way, please. The stairs are across the lobby. This hotel does a booming business, doesn't it? Excellent. Can I take a second?  Here's in there. It looks like it's set up. Yeah. What goes for us, Germans? I believe so. Very unusual season. A tourist, isn't it? This is my own cinema garden, Peter. Why am I? It seems to be tourists behind every part of farm. Can't a few Germans take a vacation without you jumping at conclusions? Sure, but what puzzles me is, how do they avoid the draught back home? This way, Mr. Harper. Efinity to tears.  You all right, Sydney? Yeah, I'm fine. Nobody has touched the hair of her head. Not yet, but there's been a lot of loose talk about it. Well, if you're satisfied, Mr. Harper, we'll arrange about the exchange. Exchange of what? Sydney Royces. They're swapping you for a later model. What? You mean you have the other Sydney Royces? In the flesh. Give it those plans on her back. Well, you're not going to let them have them, are you? Well, I don't think they'd want her without the plans. Oh, but don't you see? They must be terribly important, or they'd never make the exchange. You don't think I'm going to leave you here, do you? Well, yes, why not? Very stout fellow, but no sale.  I'm not. Those plans may endanger thousands of lives. I won't go. You'll go, honey, if I have to carry you. Up-see, Daisy. By all. By all, one can't. Bill? Miss Lennox is here. Miss Lennox. Uh-oh. He knocked me out and tied me up in his room. How did you get away? He made a phone call. I got at the switchboard, listened in. Baker, those plans. Prepare for photographing. Oh, Baron, look. I can save you a little trouble. Those plans have been removed. Removed? Yes. I used the atomizer. If I flip painless, wasn't it, Miss Lennox? Be quiet. You will test your statement, Mr. Harper. Meanwhile, you will bathe here with Miss Royce. Lock them in. They don't build cellars like this nowadays. No. Uh, Ken. Yeah? It, uh, looks pretty bad, doesn't it? Oh, we'll get out of here. I'll write my congressman. Oh, Ken, don't joke. I'm scared. Are you really? Yeah. That makes two of us. Uh, Ken, did you really remove those plans? Uh-huh. But I put something else in their place. And something tells me that Baron's not going to like it. You drew something else? What? V for victory. Oh, Ken. Time to seem very humorous. Right now, I'm not so sure. Uh, Ken, no matter what happens to us, I, uh, I want you to know something. Wait a minute. Is that a rope over there? Ken, I'm trying to tell you that I... Look, Doc, not now. I've got an idea. Where's that guard? Is he still in the corridor? Yeah. What are you going to do? Sidney, I'm going to hang myself. Oh, Ken! It'll be all right. I'd only be swinging for a minute. Look, I'll loop the rope over the rock to see. Then loop it around my throat. Now, as soon as I start swinging, you scream. When the guard comes in to cut me down, I'll land on his neck. Oh, Ken, I don't like the cut. I've got to get out of here. I've got a broadcast in ten minutes. All right. I can stand on the cut here and kind of step off gently. Yeah, but, uh, suppose the guard doesn't come in time. Well, if he doesn't come in time, I'll just... Say, don't think of things like that. All right. Here I go. Are you ready with that scream? Oh, I can't. Well, for heaven's sake, don't get laryngitis on me, not now. Okay, go ahead. Yeah, here I go. One, two. I hope this works. One, two. Now! What is the matter here?  Get out of the way! I've got the knife. It'll be down in a minute. Oh, no!  Ken, get him! Oh, are you all right? No, I never put standoffs over, Carlos. Well, which way do we go? The lobby's up those stairs. If we have where we could... Watch it. Someone coming. Get in that room over there. That was close. Uh, what happens now? Wait a minute. Ken, look at all the stuff in this room. Hey, what's this? Must be a printing press. There's a camera. Now look at this. Portuguese passports. Hundreds of them. Forgeries. Looks like the South American tourist season is opening. Oh, if I can want to get out of here, what a story I could break on this. Oh, you'll never make that broadcast, Ken. I know it. Unless... Wait a minute. I've got an idea. Oh, Ken, no more hanging. I can't stand it. Me neither. Listen. If I could just get to a phone, I could call the studio. And they could step up my voice and put it right on the air. From the telephone? That's it. There's a public phone booth in the lobby. Oh, but can you make it? I'm going to try. And what do I do? Walk in front of it with a pick-up sign to keep them out? Look, if this thing works, you'll be safe wherever you are. In about five minutes, they're going to be too busy to be looking for you. Oh, you're not going to leave me alone. I'm going with you. Oh, look, my sweet. A couple of hours ago, I stopped a woman right on the chimp. Would you like to have a little of the same treatment? I'll be back in ten minutes. I'm having this one. What's my cue? Take a word. Okay, but how will I hear it? You'll hear it. I told you I'm in a phone booth in the lobby of the Hotel Lienza. Did you call Ronnie Dean? Yes, he's on his way over there. Stand by, Ken. About 45 seconds. Okay. But in the neighborhood... Hello. Yeah, I got lonesome. You got lonesome. You could have ruined everything. But, Ken, I was thinking, you know, if the Baron happened to tune this in, he'd be there with 40 gunmen. We'll have to risk it. All right.  Here. No, you keep it. I've got my hands full of telephone. Here we go, Ken. Ready. That's news roundup with Kenneth Harper reporting from Lisbon. Hello, America. This is Kenneth Harper in Lisbon. I'm broadcasting tonight from a telephone booth in the Hotel Lienza. In this hotel, my assistant, Sidney Royce, and I, have uncovered a nest of Nazi agents. Just a few minutes ago, we saw several hundred forged passports for German tourists to visit South America this summer. Tell them about Anderson. I can also report that at this very moment, a Mr. Arthur Anderson is on his way to Trinidad aboard the steamship Southern Queen. Among Mr. Anderson's effects, if the captain looks closely enough, will be found some very important photographs. It is of the utmost importance that they be turned over to the British authorities in Trinidad at once. Ken, there's the Baron. Incidentally, this hotel, this hotel, the Lienza, is packed with German tourists. The lobby this evening is jammed with all of that phone. Put your hands up, Baron. Well, well, guess who just got into the studio? None other than that famous authority on modern espionage, Baron von Kemp. Won't you say something to our radio audience, Baron? Say something or do I have to jab this gun through your ribs? Oh, oh. Thank you, Baron. That sums it up very nice. And now I see that my time is about up. Oh, Ken, there's Ronny Dean. Ladies and gentlemen, the excitement in the background is occasioned by the arrival of the special police. Presenting a blow-by-blow description of the freighters, I can now report that several Nazi tourists have just kissed the lobby floor. Oh, this is beautiful, beautiful. Ronny, over here. The Baron's here. Let me out! Let me out! That's back here.  I'll blow your sky high. Ladies and gentlemen, that was the cultured voice of Miss Sidney Royce. Ken, Sidney. Oh, here, Ronny. Take the Baron. Nice work, Ogle. Nice work, Ken. Get him out of here. Officer, the Baron won camp. Come on, Baron. And close the door. Oh, Ken, you're marvelous. Listen, you. I've got a little unfinished business to talk over. Yes, darling?  Oh, darling, I think you're wonderful, too. Ken, you're still on the air. Ladies and gentlemen, the opinions expressed on this program are not necessarily those of the United Broadcasting Company. At this time every week, you'll usually hear a message about our product. This week, our sponsor has turned over the time to a very good friend of ours who is coming on stage now, Mr. Cary Grant. Good evening, friends. I'd like to tell you a story about a young man who lived with his father and mother on a farm along the Mississippi, just south of Memphis on the Arkansas side. As a boy, he wasn't much on European history. He didn't know much about science, but he didn't know the exact hour the morning glory curled up to sleep out the sun, and he could call more horses by their first names than he could people. When he was small, he got pleasure on hot days just digging his toes into the Mississippi mud in cool spots, shaded by willow trees. And when he became older, he got pleasure from knowing that his mother and father could take it easier because he was a good boy to have on the farm. Yeah. And then there came a day when that European history, he knew so little about, changed things along that Mississippi as it had changed things from New York Harbor to the Golden Gate. And there came another day when this boy was tripping the tail guns of a flying fortress and shooting at zeros on the wing as he had shot crows on the wing, east of Pine Bluff. And came one moment when a cannon shell hit the bomb bay of his plane. And that was all. Yeah.  If he could give that much for his bond, how much will you and I give for the kind of bond that links our nature and together? How much will you loan, not give, to our second war loan for $13 billion to give us strength to crush the forces that took this boy from that farm along the Mississippi? Thank you, CB. And good night. Terry Grant has shown us one way. We can all reply to the warlords of Japan who have murdered American prisoners. Now we again present the stars of tonight's play, Bill Powell and Rita Hayworth. Thank you, subtle. And as a fellow bond salesman, I've entered the opinion that Terry Grant is tops. You may. And I saw a picture the other day, Bill, that's going to help us all sell a lot more bonds. It's called Desert Victory. I've heard of it, Mr. DeMille. It's a true camera report of the advance of the British 8th Army across North Africa. And it shows how American-made equipment, like the General Sherman tanks, helped win a great victory. Everybody's talking about that picture, subtle. It was produced by Lieutenant Colonel David McDonald, who used to be my assistant director. And when Mr. Churchill saw the film, he sent Colonel McDonald by bomber to America to show the picture at the White House. Mrs. Roosevelt reports in her column that the President was deeply impressed with it. And I'm sure that everyone else will be, too. I'm very anxious to see it, Mr. DeMille. Oh, incidentally, Bill, I heard you selling bonds on the radio last Thursday, and I thought you were terrific, too. Funny. That's the very word two soldiers used about you today, Rita. They said you'd been to their camp with a show. How do you get time to make pictures of all the camp shows you do, Rita? Well, I'm just rehearsing for a picture now, Bill. Almost a vacation. Well, if you can call dancing four hours a day a vacation. Well, it certainly wouldn't be for me. I suppose you spend your... I suppose you spend your evenings at the Hollywood canteen dancing some more. At the canteen, yes, but not dancing. I'm a sandwich and coffee girl there. No wonder they had to ration coffee. What's on the bill for next week, Cecil? The United States Navy. Because our play is, the Navy comes through. And our stars will be Pat O'Brien, Joan Bennett and George Murphy. Pat O'Brien and George Murphy are in the gun crew of a cargo ship, and Joan Bennett plays a Navy nurse, had a wolf pack of Nazi submarines, and stand by for three acts of thrills next Monday night. I want to hear it, Mr. Mill. Good night. Good night. Good night. Good night. Join me in inviting you to be with us again next Monday night when the Lex Radio Theatre presents Joan Bennett, George Murphy and Pat O'Brien in The Navy Comes Through. This is Cecil B. DeMell saying good night to you from Hollywood. With the courtesy of Paramount Pictures, he's current production is China, starring Loretta Young, Alan Ladd and William Bendix. Our music was directed by Louis Silberts. And this is your announcer, John N. Kennedy, reminding you to tune in next Monday night to hear George Murphy, Pat O'Brien and Joan Bennett in The Navy Comes Through. Mothers, what kind of vitamins do you give your family in these days of food rationing? Make sure you get enough. Get VIMS. VIMS are scientifically designed to help make meals complete. They give you all the vitamins government experts say are essential, balanced in the formula doctors endorse. In addition, VIMS give you all the minerals commonly lacking. Get VIMS at your drugits. Get VIMS for vitamins. Double MS for minerals. VIMS. This is the Columbia Broadcasting System.


This is Doctomer 10268B. We are here at Summit Automotive in Fond du Lac, Wisconsin. You're new and used car headquarters. Today we are checking out this super clean 2012 Hyundai Sonata. This vehicle has the 2.4 liter dual overhead cam for cylinder motor which pumps out 198 horsepower. Radiant silver is the color. We shoot all of our videos in 1080p. 60 frames per second. So if you have HD capabilities on your computer, tablet, or smartphone device, turn them on right now. Because it is definitely your best way to check out the quality and condition of the vehicle before seeing it in person. And if you'd like to check out all the photos on this car in the upper right hand part of your screen is a link right to our website. Click that and check us out there. This one's going to come with the painted alloy rims. And it has Firestone. 22545R18 tires on here and they got right around half the tread left on them. Front fender's in excellent shape. Didn't see any dents or indings on that. It does come with the projector lamp fog lamps, the factory fog lights, or projector lamp head lamps, and factory fog lights. Front bumper's in excellent condition. Didn't see any major dents or cracks on that. The hood is in really nice shape. Same thing, didn't see any major dents or indings on there. And the headlight lenses are in nice clear condition. Passengers side front fender's in nice shape too. And the passenger side rim, no scuffs or scrapes on that, really nice condition. As you go down this side of the car, take note of how clean the body is, how reflective and mirror-like that paint is. We take these HD videos, so if you are far away, or even if you're close by and just cannot make the trip down, you can still see the car here, the car, and have confidence in the vehicle that you are looking at before you even get here. So that when you do get here, there's absolutely no surprises. And that is why we offer the Summit Auto Fastpass option in the upper right-hand part of your screen. They link right to our website where you can apply for financing, get pre-approved, see a payment quote, even appraise a trade. So when you get here, all you've got to do is drive the car, love it, and you'll be all set to go. The back rim is in nice shape as well. It does have four-wheel disc brakes. And the back tires have a little bit more tread than the front tires. I'd say probably 60-70% of the tread on the back tires, maybe even more. They seem really new. Rear bumper is in great shape. It does come with the dual rear exhaust with the chrome tips. The deck lid spoiler, or the deck lid is in nice shape, no spoiler out here. Didn't see any major dents or dings on there. And that trunk is locked, so we'll have to check it out in just a second. As you go down the driver's side, pretty nice condition as well. And for full disclosure, this back rim, excellent shape too. Down the rest of this side looks really good. Inside the SE package gives you the cloth and leatherette interior. No major rips or tears on here. A little bit of wear on the edge. Power driver seat. We have really nice weather tech floor mats throughout on this car. It does come with auto headlamps, stability control, power windows, power locks, power mirrors. You get this really nice kind of a metal finish type deal on the doors and dash trim. We'll take a quick look in the trunk. Back storage area is in nice shape. I'm just going to check to see if this one has spare tire and it does come with a spare and jack tools. And those back seats do fall down for extra storage. You just got to pull the little tabs right here and we'll do that. Hopefully it stays so I can show you. It sounds like it clicked back. They do fall down. As we hop inside here, you can see that this one has 144,651 miles. You get a mileage display. Distance to empty. Steering wheels in pretty nice shape. Audio controls on the left. Cruise controls on the right. Information and Bluetooth controls on the bottom. And all these Hyundai's, these steering wheels, the paint kind of wears away on them like that. And I haven't seen one that hasn't done that. Has a CD player. AM FM and serious XM radio capabilities. Yeah, your climate controls right there. You get an AUGS and a USB jack down there. Automatic transmission. Your key fob is in really nice shape. Weather tech floor mat on that side. The passenger seat is in excellent condition as well. No rips or tears. And the headliner. I didn't see any rips or tears on that either. It's in pretty nice shape. You got your map lights up there. You do get a blue link I believe is what they call it in the Hyundai's. And it's an SOS system. We'll take a quick look at the back seats and then check out under the hood. Back seats are in really nice condition as well. No rips or tears back here. It does have the latch child safety system for any child car seat needs. And yeah, that locked on me. Those seats do fold down though. And you got that nice weather tech floor mat keeping your carpeting nice and clean all the way across back there. You do get the child safety locks on the back doors as well. And we'll take a quick look under the hood. I would personally like to thank you for checking out the video today. And hopefully from this video you'll be able to tell just how clean this car is all the way around inside and out under the hood. We have the 2.4 liter dual overhead cam for cylinder motor. Engine bay is very, very clean. Runs very smooth. See the shocks are doing a nice job holding the hood up. In fact, they look pretty new. This car has been fully safe and inspected by our service shop as a fresh oil and filter change. All the fluids have been checked and taught off. Car has been gone through mechanically 100% and is 100% ready to go. See more pictures of this car. 450 new and used cars, trucks, SUVs, minivans, wranglers, halftones, three quarter tons, one tons. You name it, we gotta go to our website www.summitauto.com. Full pictures and descriptions of every single vehicle from two locations all at summitauto.com. And if you'd like to check out more HD videos, you can go to youtube.com slash summitauto. Remember to like, subscribe and share on this video and all the videos that you see there. In fact, in a second you will see a link to subscribe to our YouTube channel on your left. It links more Sonata videos like this one on your right. If you have not been to our website on the bottom link you can check us out and we really look forward to helping you with this super clean 2012 Hyundai Sonata SE in Radiant Silver. Thanks again.