time is also called irrigation system. As the name suggests visualize that in this particular system the rate of application is very small. That is why either the water is trickling or is dripping drop by drop. So the order of magnitude of the application is very very small. The various principles we have though discussed earlier that the time when we were discussing the various methods of irrigation we had in general we had discussed about the various aspects of this particular irrigation. Let me take few minutes to go through at least some of the major principles of this particular irrigation system which is becoming quite popular for some specific types of crops. The basic principles which are significantly different than the conventional irrigation systems or even including the sprinkler irrigation system, these are the first one is that the water is applied at a point or in some cases or a very limited fraction of total surface area. In some cases it is only applied at a point in the field and that point is selected to be next to the plant of the specific plant of the crop depending on which type of crop you are using is dependent on the fact if you are using a row crop then in that case you might you might use instead of a point you might use combination of points which can take care of which can cater to the complete row and that will come to subsequently and we will look at what are the various types of application devices which are basically used for the drip irrigation system will come to those aspects but in general is either the point or a very limited fraction of the total area you are not you are not wetting the total area which you are doing in all the other irrigation systems whether they are the surface irrigation systems, the conventional surface irrigation systems. Though you might say that in the case of furrow irrigation method you are not wetting the total area but still in comparison to this particular method in the case of furrow irrigation system also you are wetting majority of the area. When you are applying water in most of the cases when the furrows are very closely spaced you are wetting very big proportion of the total area. In this case the fraction of the total area which is wetted is very small. Then secondly the other difference is the water is applied directly in the vicinity of thereby wetting a very small surface area as well as the profile of the soil, wetting limited surface area and the profile of the soil. So in the depth as well as in the horizontal dimension you are trying to restrict the the quantum of soil which is going to be increased in the moisture content because you are trying to cater to only the root zone depth or that that particular volume of soil which is which is affecting the root zone in terms of the moisture availability. Another major difference is that the balance between crop evapotranspiration and applied water is maintained over a limited period which might be varying between 24 hours to 72 hours which is not the case in the case of other irrigation methods. You are you are doing the water balance again but then you are waiting for a very long period before you again replenish the deficit which has been created by the root system whereas in this particular case your frequency is much higher. You are trying to have a water balance which is maintained in a very quick succession. You are not waiting for the soil to deplete to the extent where is gone quite close to the wilting point with respect to the crop in question but you are trying to replenish the deficit at a much rapid intervals and that is that creates lot of difference in terms of the response of the crop in terms of the yields that is what has made the system more popular because in some cases because of this particular fact that you are trying to have the water balance taken care of within very short spans. You are trying to reduce the stress levels in the crops and that has enhanced the yields. It has improved the yields in many situations and that is making the farmers very happy and they are they are adopting this system. There are many other advantages and disadvantages which we have already discussed in our previous section where we had discussed the various methods of irrigation. I will go into those things again. I will straight away come to the question of system components. What are the various system components which are essential or at least they are commonly prevalent in most of the drip irrigation systems. Whenever you use a drip irrigation system you will have majority of these components installed. We will start with the fact that since in this particular case also the water has to be under pressure you will need a pump. So the first requirement is that you have to have a pump which has to tap the water from some water source. So this can be water supply or some existing level whether it is a well or some other source. And then in this particular overall layout you will find that the gadgetry is much more elaborate than normally is even in the case of the spring irrigation system and there is a reason behind because in this particular case you are talking in terms of your dealing with very small small sizes of the tubes which you are going to use for the laterals and if the water is not very pure if it is having a lot of silt then you will find that there will be very high chance of these laterals or these devices which are to be used for ultimately making the water available onto the ground surface which are known by emitters they will have a tendency to get propped and that will create a lot of problem. So here you will have a protection device which can take care of the backflow, backflow protection devices there then you have another system where which you are using for the application of other chemicals which have to be injected. So this is this system is of this is the chemical injector which has to be followed a filter so you have a filter device here known as primary filter might have a pressure gauge here also before the filter to know how much is the pressure and then you have a these are some of the gadgets which are you will find their necessity and then from here you have this is the this was this is all put on the main line and then on this you might have the sub mains which are running let me say that these are the sub mains which are put on this main line then you will draw the laterals from this these sub mains or the laterals can be lying on these you can have series of laterals put on these these sub mains. So these are the sub mains these are the laterals the end of each sub mains you might have some mechanism by which you can flush these sub mains some interval and these are the flush valves because despite the fact that you are using the filter the primary filter and the secondary filter is quite possible that there will be some some sediments which still might enter the sub mains so after some time you might like to flush these sub mains three of those debris which has got trapped in the sub mains and for that purpose you will like to have these flush valves available. Now before tap these sub mains with the laterals you will have some additional gadgets on each of these sub mains which can include the gadgets like a secondary filter this is a secondary filter which can if there is still some some fine material left after the primary filtering as after the water has come through the primary filter that can be trapped in the secondary filters also have a pressure regulator ultimately a pressure gauge also so this is a pressure regulator a pressure gauge these these gadgets will be also available on all these sub mains before you are tapping these these mains with the laterals. This is the general overall layout or the the various components which are which are available in a in a deprecation system then once you come to the level of the laterals on each lateral you will put some devices which will be then extracting the water from the laterals and dumping it onto the ground. Those devices are known as emitters or drippers we will we will discuss those things in the next class we will stop here today and if there are any questions I will I can answer those questions. Thank you.


Hi everyone, I'm Gabrielle and today I'm here at Oxmer Toyota. I pulled up a new 2024 Toyota 4Runner. This is the TRD Sport and it's in the beautiful ice cap color. Before I talk about this specific one, I actually wanted to go over some of the differences between a TRD Sport and a TRD Off-Road. Alright guys, so the difference between a TRD Sport, a few things that the Sport is going to have that the TRD Off-Road is in is the athletic performance. So the TRD Sport is more tuned for a good performance on the street. It's going to have the sports suspension which is designed for better on-road handling. 20-inch alloy wheels enhances that sporty appearance. There's the color keyed exterior accents as a sleek touch, TRD hood scoop that we can see and then the X-ray sports suspension that also improves the on-road performance. Now let's talk a little bit about what the off-road has. So like it says off-road right, it's going to shine when it's off the road. So it'll have that locking rear differential, has better traction for challenging terrain. Additional skid plate protection, so if we're going to go over a rock or something we don't want to damage our vehicle. Multi-train select off-road driving modes, it'll have a black matte front bumper and fender flares and then that one is also going to have additional seating capacity. It'll seat up to seven. So guys, that's the differences between the Sport and the off-road. Why don't we highlight a few things that this specific one has. This vehicle is going to have all LED lighting, so headlights, fog lights and tail lights. Like I did mention, we are going to have 20 inch alloy wheels. There's going to be running boards, has that chrome detail. And then if we look up top, we're going to have our roof rack crossbar so we can put some luggage and some fun stuff up there. We're going to have our TRD sport badging on the side. Come to the back, check out some of our trunk space. Let's go ahead and lift this up. Of course, we'll have a backup camera. We're going to have all-weather floor liners. There is a ton of space. We have our first aid kit that comes with this, cargo net, and so we'll have some additional mats as well. All right guys, let's go ahead and take a look in the interior. That color is going to be a blackened graphite. We're going to have an adjustable driver seat. There is going to be a button for our window for our back. There's going to be an 8 inch touchscreen. Like I had mentioned, a backup camera. There's Android and Apple CarPlay, and we're going to have 8 speakers. All right, and we're also going to have our TRD badging in the seats. Let's take a look at our space for our back. Lots of space, and we are also going to have some charging ports. All right guys, if you have any questions, feel free to let us know. All of our contact info is listed right here. Thanks for watching, and we will see you next time. Bye. Just for this specific one. Yeah, 47,880. All right guys, and the MSRP on this one is 47,880. If you all have any questions, feel free to let us know. All of our contact info is listed right here. Thanks for watching guys. We will see you next time. Bye. Bye.


internal revenue service IRS tax news college students should study up on these two tax credits that's right says the IRS you best study up if you don't want us to take you down but first an attempt at a joke hey diddle diddle who took my fiddle hey diddle diddle the captain diddle the dish man away with the spoon prices jumped to the moon the little dog laughed to see such a sight which i had something to put in my spoon god man i need some food not like drugs or anything like that in my spoon i'm not hunter biden or anything it is not drugs i'm just talking food like good food to put in my spoon do you have any good food oh fiddle sticks do fiddle sticks you mean a bow a fiddle stick is a bow hey wait a second you're the one that stole my fiddle you are the one such a thing you know it to be true tax tip 2022-123 august 11 2022 anyone pursuing higher education including specialized job training and grad school knows it can be pricey that's for sure i wish there was a place we can get some accounting instruction at a reasonable at a reasonable price but in any case eligible taxpayers who paid higher education costs for themselves their spouse or dependence in 2021 may be able to take advantage of two education tax credits there's a link to that here the american opportunity tax credit and the lifetime learning tax credit so you kind of group these together typically in your mind as the kind of education tax credits and you're typically thinking of them together because usually you'll take the one of course that would give you the most benefit if you qualify for it because you can't take both of them at the same time generally and if you don't qualify for that one then you default to the second one so the highest benefit one being the american opportunity tax credit you try to qualify for that if you don't then possibly you still qualify for the lifetime learning credit so they can help offset education costs by reducing the amount of tax they oh if the american opportunity tax credit reduces the tax to zero the taxpayer could receive a refund of $1,000 in other words there's a refundable component to it so you might be saying what good is it going to do me if i'm a student i'm not working that much and so on and i'm the one that's going to be taking the credit then my tax is already basically pretty low because i'm not working much but there's the refundable component to it which means that you could get a benefit from it even if it takes your tax liability below zero which means that technically they still call it a refund but it's not really a refund at that point it's kind of like a benefit type of program so it still may be beneficial to be eligible to claim either of these credits a taxpayer or dependent must have received a form 1090 80 tuition statements so wherever you are taking your education from they should be given you or issuing you a 1090 80 giving you the information at least the stuff that you paid them for example for the tax documentation there's a link to that here from an eligible educational institution however there are exceptions for some students to claim either credit taxpayers must complete form 8863 education credits there's a link to that here if you want to check out that form and file it with their tax return here are some key things taxpayers should know about each of these credits you got the american opportunity tax credit is worth a maximum benefit of up to $2,500 per eligible student only available for the first four years at a post-secondary or vocational school so you got that limitation there for students pursuing a degree or other recognized education credential partially refundable that's the component that lets you take a credit even if your tax liability basically goes below zero taxpayers could get up to $1,000 back that's kind of like the refundable component of it so if you don't have any taxes that you're owing you and your your tax liability is basically zero but you still qualify for the credit you might still get a quote refund even though it's not really a refund at that point it's basically a benefit kind of program at the refundable component so the lifetime learning credit is this is the ones you would take if you couldn't qualify for the other credit because it's worth less typically but you're going to take it if you can if you can get it and you can't qualify for the other one so worth that maximum benefit of up to $2,000 per tax return per year no matter how many students qualify so notice the difference here $2,000 per tax return as opposed to up here where we said $2,500 per eligible student right so big difference on that available for all years post-secondary education for courses to acquire or improve job skills so now you got not that four-year kind of limitation and you've got a different kind of a more inclusive item down here courses to acquire improved or improved job skills available for an unlimited number of tax years so taxpayers can use the interactive tax assistant tool on irs.gov irs.gov to figure out if they're eligible for either of these credits you can check out more information on them if you so choose compare education credits there's a link to that here you also got publication 970 tax benefits for education so there's links to all that stuff here there'll be a link to this in the description


Awesome. Topic is going to be design patterns for building network agnostic apps. The initial intention was to do it for a very generic design pattern talk which is covering iOS and Android. Later I remembered that I haven't done anything in iOS. In the fear of getting caught I just updated the topic to just say design patterns for network agnostic Android apps. Whether I know about Android we will know it. So this is the first talk for this conference. Fragments is a new initiative. Before going to the talk I thought of rambling around. How many of you are iPhone users? I am not talking about iOS development I am talking about iPhone users. How many of you are keen to find out what is getting launched tonight? So should I do the original talk or just do all the leaks and then finish up next 15 minutes? There is a reason for bringing up this slide in an Android talk. 10 years ago, actually slightly more than 10 years ago, it was almost like 10 and half years ago, when he launched this phone, I don't think the world realized that many of our salaries are going to be based on that particular event. The whole mobile world changed from then and in fact I would say iOS gave that tough competition to Android. It damns out 2-3 years of lagging in features and that whole evolution and the whole new mobile world which is rolling the entire community right now and employing so many developers like us was probably started that particular event. Speaking about a motivating person, how many of you know this person? She mentioned this in many of her ads saying India has the fastest and widest network which works perfectly from Shimla to Tamil Nadu. She conveyed that in many annoying ways was many of her ads but unfortunately we still see this when the network is bad which is a regular scenario we see that infinite loading progress bar in our apps and when the network is completely gone which is like a slightly less regular scenario we see that check your network connection. So these two are the blames that we keep on our users and our users cry when they see this. The intention of this talk is not to remove that completely. The intention of this talk is to ensure that we can do around this and then still provide great experience irrespective of the network ending. We will go through a few standard design patterns. We will also go through some of the best practices which some of the product companies came up with. When implied the expectation is we are going to provide that experience which is not very different based on the network ending whether it is like available, not available, screwed up, nearly screwed up. So obviously this is not the right thing to do and it is not to provide this experience to the users all the time and what we actually intend to provide is something like this. It should load at least in a matter of a second or so but keeping that healthy result on the website. We see the 2G behavior and we can actually go through a movie review completely before it comes up. So in the interest of time and go ahead and continue because this video is going to take another 30 seconds before the results show up completely. So once again obviously this is not expected. This is not what we want to provide to our users. We cannot just improve their network speeds. Somebody tried. We all know how much they are successful of. I think we just forgot to understand a simple mathematical logic that if you have a huge pipe coming in and if you are putting in that 100 pipes it makes sense but if you are that information which is coming in that huge pipe if you are distributing in 1 million pipes we all get 2G in the name of 4G and how many of you are getting very good 4G connection in India all the time. There are two extremely satisfied customers. I think we should all listen to them and take the class in terms of how to live happily in life. So most of the time I do not attempt a video call in our mobile data and whenever I attempted it showed why I shouldn't and why if I is always there in office for free at first it was not a major problem but considering the scenarios where that is not the case let's try to define quickly what is a network agnostic app finally coming to the topic a network agnostic app is supposed to behave similarly different network you assume that these two mobiles were in different network conditions but they are providing simple experience and that is the big mark that we want to achieve right now is this first time is this never happened before not really these two famous apps which are now used by our parents most of the time have done that well except for the first blue guy killing our battery so what's up and Facebook actually have applied a lot of this practices around network agnostic implementation of their app we have we have stolen some of the same patterns here we will go through them before just going there how many of you are regular users of whatsapp awesome how many of you have paid that 50 rupees subscription in your life two people I think I will find some way to give some credits to them old users that was not expected this is expected okay so the first design pattern is pretty simple wanted to start with something which we all do implicitly a cashable content with time to live so this is so Android developers if you are using ok HTTP and if you are using ok HTTP cache in your app then you are already doing this internally so this pattern is nothing but whenever you make a network call listen to the server server provides you some TTL keep that response till that TTL is expired till that time do not disturb server again and again just use that response for any of your so what is the advantage and how is it going to impact in terms of network agnostic implementation the difference is when you are having probably an image which is having a detail of three months and then if you are going to use that image in every launch then probably for the next three months once you fetch one don't have to fetch it again and it's always going to be available few primary things the server needs to add TTL for this and all the responses and the client is supposed to cash that data if that is valid that TTL is valid and when the TTL is expired it should clear it up the last important one you can extend this design pattern to ignore any network response essentially if you have cache use it otherwise do not use it there is of course cache option available in ok HTTP this is specific to ok HTTP but you can apply this design pattern in here this is just taken from our friend Jake Wattons website or Squares website more precisely this is their architecture in terms of how things are actually managed in ok HTTP so they have one request side or input side and they have two data sources cache and network so for cache to be available you need to explicitly set it that is an important point but otherwise with this approach you have that flexibility to get the data from cache if server is setting your TTL and things like that also your application is not disturbing the network or laying a lot of honestly if you do this properly in your app most of the network calls are probably just to give a while ballpark number 60 to 70 percent of the network calls will be avoided because doing this properly well all the time which is compared to when you are not doing like if you have not set TTL at all if you are not taking the header from back end and if you are using ok HTTP cache we probably end up making another 70 percent of the app that is the average so this is a flow diagram first of time I will keep it because this is probably very boring just lights are going to be available you can always have an update quickly move on to the next one the design pattern around content versioning and 304 response HTTP 304 is a code which comes into picture when you are requesting a particular resource you already have a version of a resource and there is no update in the server so essentially server just replace back saying ok I have the latest or whatever is supposed to be you are having just continue how is it going to impact your network industry story that when you have a cache maintained with whatever recent version of information that is available and if you are going to do this whenever app is launched or when you are navigating to a particular flow then this API call can happen just in the background irrespective of the network condition if the network is not available just don't make the network call you will continue to use the version which is available and whenever the version is new version is available whenever you make this API call in the background you get that information it is available for your next plan so for the user he is just consuming the previous data there is no change and there is no loss in terms of experience or it is not like an infinite progress by coming and waiting for the response to find out whether that is the latest data or not important part of it is it fetches only if the content is changed which also means you are going to save in terms of network data so if you are having a content app which is like a news app become a feed based app where you have multiple categories then this actually comes into picture a lot and in fact the example that we had seen before the movie TV experience you see the left one and the right one the left one is without the categories version and stored the right one is with the categories version and stored since when the app comes up at least it will not show that complete blank screen to the user making him think things are completely broken we view that feeling that it is partially broken so whether partially broken is good of course not we are going to see another design pattern later which will solve the problem this is the flow diagram for this once again the key player is content manager and the cache is the one that helps storing that skipping this slide in terms of flow so the other important design pattern which actually came into picture long back today is by Google very greatly in the recent times the name of service worker and background sink is prefetching information so essentially user behavior in emerging markets is always like we move around a lot and we get good network connectivity when we don't need it and we get very pathetic network connectivity when we need it and just to utilize that amazing behavior we do prefetch when it is available we keep all the resources and everything ready and we use it when the user needs it prefetching and updating the background for now if you take the progressive perhaps in the consideration it works well in browsers like Chrome but the design pattern is pretty generic in terms of you maintain a manifest which is returns you the current set of resources that you want to download and you download them whenever network is available and probably user is connected to wifi when the user connects again you are actually preserving them from your local cache so essentially it doesn't matter at all whether the user is connected to a good connectivity or not you will still be able to provide that good experience to the user progressive web apps they follow this approach you can use download them in wifi and avoid the data consumption so there is another call out to be done here because you are going to use wifi for those majority of download if you have written that logic that way then you may also end up reducing in terms of data cost to the user because the good chunk of your download has already happened in wifi which is non-metered and the remaining things happen in the meter network I used to have this misconception that because geo is available nobody is I mean facing any data issue anymore I learned from my friends recently that they are still running into data balance being I guess there are many things to download in the internet these days geo is not actually solving that problem completely we are still running into that data limits so please be cautious around that part and do not penalize the user this is the design pattern which is for the service worker I just kept this block diagram for the context essentially service worker fetches the data when you are having the background sync enabled and when the app is progressive web app is opened by the user it can decide whether the content will be served by the service worker or from network a generic flow diagram will keep the same behavior without worrying about service workers and progressive web apps and this can be done for any platform as such I understand IOS will not I mean IOS does not support that background service directly but still you can maintain this manifest and then downloading resources logic and then you can trigger them whenever app is open so they will be downloading the background in IOS as well and then they will be ready when you launch the app again later next is another design pattern which is actually done very very well by whatsapp how many of you have probably used whatsapp when network is very flaky or almost not there have you tried sending chat messages to your connections when network is not there have you ever seen it crying saying network not available won't ask your geo provider all those things the best thing that they had done in whatsapp is probably avoiding that retry tap to retry button in their messages I think in most of the other messengers we will see that irritating thing that we are not able to deliver it right now we will please tap to retry and LinkedIn is the father of that I mean we want to send that message send it when you are when you can and why are you even asking me to tap to retry again as if I will change my mind after 5 minutes maybe for those people whatsapp is not the best tool anyways so how they do that is pretty simple they know that you just want to send that message it's an asynchronous operation it doesn't matter whether it takes few milliseconds or some more time to send up providing you that option of sending that message when you tap on that send button just for train something I sent a message the first one if you see I am not very sure if people at the end are able to see the status there so if you are sending a message without network it will just give you that history icon or whatever training out icon and later after few moments whenever network is available it will send that message and then it will update the status how is it different from tap to retry we all know just that we have to be there and then retry and this is like a helper who is doing it for you and this provides that seamless experience where the user who is actually receiving the message even if he is not online I remember even if you guys have seen like few years back the messengers used to tell us that the other guy has gone offline you cannot send the message anymore whatsapp has removed all those barriers and screwed our life flow diagram for it actually this is pretty simple so we actually kind of maintain a class name lazy ABA manager where whenever you want to make a network call for which you are not really worried about the response immediately but you want that to be successful you just post it to the guy this guy maintains in a persistent cat he makes the network call in a batch to manager or some other way later then he gets the data back and you get everything ready you get everything done at a later point of time without even knowing when it is done if you hear that story again this is what happens with analytics is the case so you actually post all your events when you are offline online whichever line and it stores everything in a DB and it batches those requests those thousand year 11 events that you are firing all of them are batched together and they are sent to the server which we never look at it how many of us are how many of us are consuming all the events that we are hitting to the server and make sense out of it how many of us are using 50% of the data that we are hitting as part of analytics how many of us are using 10% of the data there are 8 layers in the room that brings us to another friend how many of you are having facebook app installed in your device how many of you are still using facebook I think you guys have made a good decision but let's still go through the design pattern that they have done which might be useful later in your so the facebook feed which is getting centered as per one of their blog post is not anymore cooked by server and this is a pretty good design pattern and I would really encourage everyone who is doing a content based app to evaluate this in your setup may not be applicable directly for you but at least you will be able to apply few of the learnings from whatever they have done or whatever they claim they have done and it will be very useful so the first thing obviously we want to see the list of cards to be shown up on our mobile client that is our focus generally it comes directly from server because server is intelligent enough only intelligent enough to order the cards in the way that user should see most of the product managers have I hope there are no product managers here and in the mobile client instead of going to the server it essentially goes to another local manager which is like a pool of stories you can assume for them they have considered this as a passive component but you can assume that this pool of stories is an active component which is actually deciding which card to be shown and it is not based on what is the most recent card which is available they are deciding based on these various factors the ranking score which is coming from server is one of the parameters but they try to see whether this particular story type is going to work out for the user at this point of time whether the story is completely good for example a card which is someone's birthday wish having some gif and some few other resources probably comes as a metadata with only text and few URLs yet card is completely good when every resource which is required to show that card completely on screen are available so this pool of stories are the guy who is actually managing all these cards internally verifies whether all the metadata and all the resources required to show that cards are available and then take a call on adding that to the feed so if you have seen in the recent times facebook does not show those empty images or random cards are used again but we do not see a lot of missing images we do not see a lot of mismatching content in the card just because they always ensure that a cooked card is shown and also there is another criteria related to the network condition so for example if you are on a slower network even if server gave you lot of video cards the client will actually filter them out for that session and it will show you image cards and textual cards which are ready at that point of time and if you have an extremely good connection they have a connection class written by them they have an open source library so they will provide that information they will decide based on the information available from the card to show or not based on the current network condition so essentially this app is not network agnostic in the implementation it does not show everything irrespective of the network but it provides that experience to the user that there is no mismatch or empty card to the user it is always a card which is like working condition and if it is a video card and if you are in a slower network it ensures that it does not even show it up and this ensures that experience which is clear obviously whenever it needs some more stories to be fetched it talks to the newsfeed backend it fetches them and it starts processing them in the background that is why Facebook is still one of the best battery killers and I used to always have this conspiracy theory that Facebook has made a deal with all the OEMs to ensure that they take care of the battery and you always have to update your phone every year the last part and probably the important part which gives you that flexibility in terms of when you are completely off network how does this information come out that is provided by this persistent cache and this persistent cache is just keeping all the cards which are ready are partially ready which was served from backend before hooked by the bull of stories for future use so essentially if you have seen in some scenarios you might see in Facebook app or you will see some cards which are very old a few weeks old at time that might be because those are stored in the persistent memory and they came up are probably some unknowing friend of yours just like that photo and it bumped up the trade ranking moving on to another design pattern or this is more like a technology pattern options that we can provide in our app by providing network interactions that might need mobile data the slides which are going to be from here are as useful as till now so you can take a call so the sms and ussd based transactions are pretty simple if you have seen 99 hash in your mobile you will be able to dial that and then kind of make up transactions to any other account or buy stuffs and actually this flow explains railway ticket booking and the next one actually explains transaction in terms of money transfer and other things the flow is pretty simple we can try it out this and just move on to the next design pattern which is final one thankfully for all of you and this design pattern is prefetch and pull notifications pretty simple our gcm is not reliable our network is not reliable our users are not reliable everything is reliable so we want to provide a reliable mechanism to send notification to the users and pull notifications are going to provide that flexibility for you so essentially you fetch notifications once in a while and with those notifications you also get the short time and expiry time so that you can actually schedule future notifications and then they will be available to the user even if they are not connected to network so if you have a sports app and if you want to notify user about some game being started you can send this notification even much earlier and say you can schedule this notification for a particular time and this will be available so this information need not even come through push it can be just fetched by the app and then stored and then shown when the right time comes that is about it next one is target reading notification which is nothing but immediately after receiving the notification you also fetch all the resources required to load the landing page and in that sense you achieve that flexibility that when the user is opening that notification it may not need network connection or it may not need faster network to show the content you will have everything ready and that is about it this particular design pattern once again we have the flow diagram I work for Uber and we are having a booth here so once again we can always have a catch up and understand what we are doing and we would like to discuss with you guys how we want to improve the networking experience in India and all other emerging markets yes for work would say I have reached to the end of the slide if we have any questions I am not very sure if we have time for questions right now we have so if you have any questions please go ahead I think we are not using that client side feed generation we are mostly in different markets we are not using ussd yet otherwise I didn't take those examples from our codebase because I wanted to keep them generic and call out some of the open source and other popular platforms which are available but we are most using most of them if you open the Uber app most of the time you will get that experience atleast show caps in the previous position and then it will load the new position yes we are using most of the patterns yeah please go ahead so in the background these pictures are coming up soon and already live so some of them are not available so if I understand correctly all the background restrictions that are being brought in are mainly around those hard scheduled background services or services which are running for longer time essentially they do not want to block the experience of the user who is actually using another app in the foreground and you are in the background in fact in most of these design patterns you should just stick to something like a firebase job dispatcher and if you do that you will essentially get that flexibility in terms of because google play services is running that show it will know when to trigger your service and it will have options like on start and on stop you can say I want to run this service for some more time once your service is done you can say job finished and things like that so it is not at all a problem and it is in fact recommended you can use job dispatcher to do lot of your work just you have to be careful in terms of fetching too much of data or things like sometimes the interest of keeping the experience amazing we end up prefetching everything in your server that should be avoided but otherwise actually these background restrictions are mainly for those services which affect the performance of foreground apps that's it awesome so even if you have some queries later we would love to meet you guys please do visit us please ensure we are not feeling alone thank you


Welcome back to why in the morning and if it's Tuesday, it's entrepreneurship Tuesday at Y2-4 for channel as you can find us across all social media handles at Michelle as you can reach out to me on all my socials in this particular session you're talking about the hard price foundation. 2020 in the previous week we also had guys come over and it's just a movement about the hard price foundation 2020 this year this year theme being food for change in studio. I am joined by Simon Josiah who is the campus director at the Kenyatta University. Then we have Karen Wairimu who is the head of public relations and in this particular conversation you just want to dive into what is all hard price all about and how guys back at home or universities how can you just be part of this particular program. And you might just end up walking away with 100 million Kenyan shillings so it's a conversation that you want to stick around for. Thank you guys for creating time to be with us. Thank you so much Mrs. Shearer. It's a pleasure being here. Thank you very much. So studying us off Simon for someone who is watching this conversation and they're wondering what is hard price all about. Okay so hard price is about changing the trajectory of normal students into the impact space and what we try to do is we're trying to lead a generation of change. And if I could give you a bit of context into what hard price does is that hard price came into partnership with the United Nations Office for Partnerships to come up with challenges that are aligned to the United Nations Sustainable Development Goals. So that young people all over the world can come up with innovations that address the old problems but in a different perspective. So talking about the challenge this year going into food for good you know it's more about addressing how we're going to feed the ever increasing populations. Okay all right and Karen someone who is watching this and they're wondering who is eligible to participate in this particular competition. Anyone who's a student in between 18 and 35 years of age is eligible. It doesn't matter if you're undergrad or post grad as long as you're a student in between 18 and 35 you can participate. There's a time age limit. Yes because it's for youth. Absolutely so whoop whoop we guys been taking care out of here. So Simon back to you. I would like to find out what sort of educational background do I have to have if I'm a student what educational background should I have just to be part of this program. Okay so the way we describe it we say that it's open for all and what we mean by this is that any any any any course any any school is is eligible to participate in this program. And so what you try to do is actually to come up with interdisciplinary teams whereby you get people from various backgrounds coming into the same team because we believe that that is where there is a chance for innovation. Because we're talking about having four minds thinking differently from the perspective that that they have been exposed to. And you know they're going to think about the problem differently. They're going to brainstorm on ideas really differently. And so we believe that if we get such a mix then there's really a chance for people to come up with them disruptive innovations. What is the process when it comes to just you know being part of the hard prize program whereby I have an idea and I feel like this idea of mine it's going to be it's aligned to this year's theme which is food for good. And I feel like I have this particular idea of a student. What is the process? What process should I go through just to be part of this program Karen? The process is very easy. We have a website where you just go and sign up. You know you can find because it's a team of three to four people. Find the team, find three or two friends and you start a team and then register on our website. And then if you don't have a team there are other people as well who would love to participate but don't have a team so we are able to link you guys together. So where is the website? What can you find this particular website where we are actually doing the registration? Okay so the website is at www.hardpriceat.kenyatta. So once you go there you're going to find the registration form. You're going to find the challenge which can download and then read through it. So that's the situation whereby I feel like I want to be part of this program but I don't have an idea yet. But I feel like if I just get involved in it I might just develop one great idea well at it. Do you accommodate such people? Yes we do accommodate such people. Actually that is the real target market that you're looking out for because we want to inspire people who did not think that they would come up with such innovations because we are targeting the ordinary students that let me say due to our efforts came into the impact space. So you know once they sign up into the program they're going to be taken to business generation training and okay idea generation training rather. So you know they're going to be taken into the farm. They're going to understand the farmer. It's called human-centered design thinking. They're going to understand the needs of the farmer. They're going to understand the pain points. And from this they're going to see the insights that they're going to come out of the research that you've done in the market. So it does not require you to have an idea. Come into the program, get trained, go and experience how the aggregational value chain is working within Kenya. Get to know where there is a pain point and then solve that. Alright. As you see earlier on we had guys come over from Strathmore University and they were just speaking about the same thing Hulse Prize Foundation and just pushing the movement and encouraging young people to be part of this particular movement. When you talk about the idea generation training how long does it take and what is the deadline for registration and yes. Okay so there's only one registration so that is just the team registration. And so right after that is then when we start the idea generation training. And so these are going to take like they're going to be one week workshops. So maybe one week dedicated just to business idea generation whereby the only topic that is going to be covered on that particular week is going to be business idea generation. Because we do understand for some people we're actually going to be introducing such concepts to them. So we give them that full week for them to really completely understand this particular module. And you know for the Hulse Prize in Kenyatta University what you're doing different is that we're bringing in like entrepreneurship programs that do exist within the Kenyan ecosystem. So we're talking about companies like the Cinepeace Group who have partnered with us just to offer those types of business modules. So it's going to be really insightful for the people who are going to register. And I hope the best in terms of idea generation. Alright speaking still on matters pertaining the idea generation guy. When is the deadline for pitching one guy's pitching and whom are they pitching the ideas to. So we are currently working to get a team of rockstar judges who the participants will be pitching to. And the main pitching event will be on December 4th. Although before December 4th we will have the semifinals. So on December 4th will be the finals for people to pitch their different startup ideas. Alright and it's also an opportunity whereby young people get to interact with other individuals all over the world because it's a global competition opportunity. What happens after now the deadline the pitching on December 4th? Yes. Now what next from there? Okay so after you pitch on December 4th the final three teams the winning three teams rather get to go to regionals. And the regionals are situated in over 50 countries worldwide although this time we'll have to do it virtually due to the corona pandemic. So during regionals now the different teams get to compete with other teams from all over the world. And when they win the regionals the finalists now move on to the HALT Castle in London for an accelerator program where they get coaching and mentorship from world-class leaders and experts. Imagine that in London and your accommodation and meals are catered for. So after they get that training for about five weeks now you move to the United Nations headquarters to pitch your idea in front of the whole world. It sounds glimpse and glum when you put it that way. The whole experience of just learning and getting to be with the business individuals who are well known in the world just get to train you, coach you. Someone is watching this and wondering it's on a global scale right? Do you have canyons who have won HALT prize before? Yes we do. This was in the year 2016. The company was called BUPAS and maybe you have heard about it. And so the idea that they came up with was a ticketing system for the normal what we call the matatus. And you know they presented that on the global plenary and the idea was disruptive I would say. And so you know such an example shows us that as a Kenyan youth we can make it. And talking about this year the challenge 2020 which is currently ongoing. So they are currently doing the accelerator. There's a team from Jaramogi or Gengawdinga University and you know even for them to get the accelerator just one step behind the global final which is going to be at the New York UNHQ. So we have seen Kenyan ideas going all the way to the global finals. And we believe that this year there's also going to be the same same kind of Kenyan team going all the way to the global finals. Still on news Simon have you participated before? I know you are campus director but have you participated in this program? Maybe had you give out your idea and maybe tell us the story behind it. Okay thank you so much for that question. So yes I have participated in the HALT prize on campus program. So I did participate last year where my team came out fourth. What was the team last year? The team last year was on climate action. And every startup that came into the program was challenged to increase the earnings to 100 million dollars to make impact by every dollar earned. So you know we had a startup that was more inclined into SDG6. And you know from the program it made us environment conscious. And we reiterated the product that we had to be more environmental conscious in such a way that it could be produced by using waste. And that just came out of participating in the HALT prize competition. So we do understand that the HALT prize competition not only gets the students to think about business ideas but then they also think about business ideas that are impact centered and also environmental conscious. Alright okay that's interesting. So back to you Karen. Back at the campus level you know these are individuals that come together. A team of three to four that you said. There are quite different personalities and everything. There are times there could be challenges I believe. And I would like to find out how do you guys manage or just control the situation by one individual first. Like in the course of the journey that is that they feel like I'm no longer interested to be part of this team. And how does that work? I think at first it comes with the team formation. First you have to form a team with very like-minded individuals you know. People you get along with so that you can you know get along with them and come up with this great idea. And you know when there is that contact between different people. And we also do team building so that people can get in line with each other. Even for our teams like every Friday night we normally have a game like just to get to bond with each other so that we can get to work better. So you believe this social interaction and this kind of team building will help people to avoid such conflicts in the future. Speaking about team building I think it's very important to just keep the young guys propelled you know very energetic in the aspect of just events. What couple of events that you guys have this year on the aspect of you being head of PR? Okay sorry I didn't get your question. Couple of events that you guys have. Currently we have webinars online. They're happening weekly where we get to interact with different speakers like last week we had Mentor Aidanganga on our platform. So that we can get to interact with different people and people can ask us different questions. And even on our social media pages people can reach out and get in touch with us. Alright so Simon in a situation whereby I'm a participant and I had this great idea. I didn't get my pitching but at the end of the journey I didn't walk away with a hundred million Kenyan shillings. Then what's next for me? Am I going to get an opportunity where I will have a coach to hold my hand even also to implement this idea even if it didn't end up being accepted on the global scale? That's a great idea. Okay so for the startups that are going to come into the on-campus program but are not going to win the hundred million dollars. I think that university as an institution of learning has set up an ecosystem that enables such ideas to go forward even from such innovation competitions and on to the market. So we have set up the Chandariya business incubation and innovation center which is just set up to support such kind of student led innovations and initiatives. So it is just about applying into the center and then you're given the incubation. So when you're talking about the incubation, getting into the incubation program, you're given the access to resources. You're given the space to even conduct your business activities. You're given the links, the mentors and so you know the startups that are not able to go all the way to the global final can tap into the Chandariya incubation center to also get that support in terms of acceleration. Karen, I'd like to find out still on Mattis Patel in this program, when it was introduced to the campus and for that period of time what are some of the achievements stories that you guys have? Even if you didn't make it to the, you know, the hundred million care shieldings that is. Okay, so one, we have a team called Fixit. Okay. They had participated, when have they participated? In the regionals last year. They participated in the regionals last year. They got all the way to Jordan for regionals and are currently being incubated at the Chandariya Innovation Center. That's interesting and fantastic. Yeah. So a couple of challenges, challenges that you guys face while working with different personalities and so show you guys some couple of challenges. Okay. So I'd say one of the challenges that we have faced, especially during this pandemic is that we cannot have like physical workshops and you know that the Kedya University community is made up of students from various areas in Kenya. And you know, we're talking about internet connectivity because you know streaming and talking about Zoom, Zoom workshops, you know, you don't get as much participants as you would have had on a physical workshop. And so that is actually the biggest challenge because yes, we do have the numbers in terms of registration, but then when coming into the trainings and all that, then the same numbers are not reflected. And so, you know, we're talking about the business ideas at the end, they're not going to be as ripe as we want them to be. And so that is actually a major challenge. And even when we're talking about the venue, you know, compasses are closed. Yes. So when you're talking about even the final pitch event, it's also about trying to consider if we're going to do it online, or we're going to find some off location, off-campus location. And now we're talking about more expenses in terms of even hiring a venue. So those are the kinds of challenges we're facing. And also the fact that not every student is, we cannot assume that every student has access to a smartphone or data. Yes, yes, yes, it is true. Okay. That's a really huge challenge. Yes. We shall overcome. I like that. We shall overcome. So how can guys reach out to you on your social media handles to just get more information about this program? Okay. So on Twitter, we are HaltPrize underscore KU. We are also on Instagram, HaltPrize Kenyatta. On Facebook, HaltPrize Kenyatta. As simple as that. Yes. Alright. So you guys, we should look out for, you know, this year. You may just walk away with your hand in the middle of the cloud. Definitely. Yes. So thank you very much for creating time to be with us. If there's any project that I've missed or any question I've not asked, probably we could just dive into it right now. Do you feel like you've touched all base? Yes, we have. Yes, we have? Yes. Alright. Thank you very much for creating time to be with us and just talking about the HaltPrize program. It's actually a great opportunity for young guys who are back still in school and just looking for opportunities. And considering that you don't need funding, you actually present your idea to be funded. Yeah? Yes. Absolutely. So guys, make sure you keep the conversation going at Y2FA for channel. At Michelle Ashirezo, you can find me across all my social media platforms. So right now we are going on a short break and we'll be right back with another interview.


Smoking weed is okay. Is it really okay? It's okay. I'm doing great. I'm doing awesome. Do you mind going through reading them and just what inspired you and made you want to sweet them? Sure. Alright, here you go. People are not supposed to get your vision. It's yours. Light bulb emoji. Light bulb emoji. Yeah. I feel like when people have ideas and stuff like that, when you tell those to people that, whether it's friends or family or whatever, sometimes they won't be able to fully get your vision and sometimes that always hinders your confidence and your vision. So is that something that you had to remind yourself of a lot on your musical journey? Yes, of course. All the time. All the time. And obviously, when you're carrying yourself with that energy, there's going to be people along the way that recognize that and they're going to want to help you. They're going to get your vision. Yeah, absolutely. And they're going to try to help you achieve that. You said 2020 Mindstate. I'm focused on the next already. Obviously, I do my best to live in the moment, but my mind just keeps working. It just keeps creating new things. So it almost like I'm already in 2020 already. So yeah. So what are some of the things that you see in 2020? Just more great music, more touring and just spreading good energy into the world. That's what I'm trying to do. Smoking weed is okay. Is it really okay? It's okay.  But smoking weed is okay. It's A-okay for me. Is there anything specific that inspired this tweet? I was probably high when I tweeted it. I was probably high as a kite when I tweeted it. I appreciate the honesty. It looks seem pretty calm. Don't judge me. I think I'm going to marry a white girl. I've seen the best white girl in Berkeley. Hubba, hubba. Dot, dot, dot. Yo, that was sweet for like 2010. We found it. That's hella funny. I used to be like coming around here all the time. I didn't even go with my brother when here. So I used to be coming around here like messing around. And you know what I'm saying? In Cal Berkeley you just see some beautiful women. Oh, so did you ever find your white girl? No. Are you still looking? No. I think I just let the laugh. Free that dream. If you're going to eat a bagel, then go running. Yeah. So did you ever eat that bagel? I definitely got the bagel. Maybe put a little cream cheese on it. Well, always. Always. You know what I'm saying? It was probably just a plain one. Probably got a little running. You know what I'm saying? Just keeping it light. Keeping it light. What's that 2012? Wow. Yeah. That's a good tweet. Are you still running? Yeah. I went to the gym earlier. Well, my flight was at like 12. So I woke up in the morning, got a little running. You know, hit the gym. Hit some deadlifts. Yeah. You got to stay active. You know what I'm saying? Yeah. Who needs pre-workout when you have bagels? I heard it works better. Yeah. You got to carve a load. You got to carve a load. Oh, yeah. Your ego is not your amigo. That's a good one. That's a good one. Yeah.   You know what I'm saying? And it won't attract the correct energy sometimes. And sometimes you have to know how to, I guess, control that. You know what I'm saying? And remove your ego from certain situations. Yeah, absolutely. I've never read a full book of high school or in college, but had it over 3.0. 3.0 and over. This is true. Yeah. So what's the secret? How'd you do it? Oh, man. I don't know. Was it spark notes? It was a little spark notes. All right. I was really good at math. So like my math grade was always high. And then like, I feel like high school, it was, I feel like it's a lot of just, you know, it's just a lot of finesse. Oh yeah. The finesse is real. Life's about a little bit of finesse and through it. Oh yeah. Just one giant game of finesse. Yeah, exactly. This one I really like. It's this whole thread on you talking about Popeye's chicken sandwiches. Yeah. Yeah. Had the Popeye's chicken sandwich. Grape sandwich, 8.5 out of 10. But it's a different kind of chicken sandwich than Chick-fil-A. That was a little, that was a little spree, a little tweeting spree. Yeah. Yeah, you're just going back and forth with yourself. Yeah.  So do you still stand by that rating, 8.5 out of 10? Yeah, yeah, yeah. Grape sandwich. Grape sandwich. Grape sandwich. Yeah. Is it the best? Um, it's just own thing. Well, well, so often to be at CC, they're often to transfer to Cal Berkley. Wow. So what happened? Why aren't you here? Oh man, some, so, so, some things, some things that are patting out how I wanted them to, but no matter what, I ended up where I was supposed to be. And that's all that matters. Yeah. I had aspirations of going there because obviously my brother went here. Uh huh. So, um, I had those aspirations, but you know, sometimes things just work out how they're supposed to. So I'm happy about everything. Yeah. I'm happy it turned out. You know what?  Thank you. All that matters. I look in the mirror and tell myself I look hella good every morning. I do. You still do? Every day. Nice. Because if nobody tells me that, who's going to tell me that? I got to tell myself that. Exactly. You got to hype yourself up before you expect anyone else to. Exactly. And that's going to radiate with others. Uh huh. That is the 2020 mindset. Yes. That's what it is. That's what it is. Here's your last one we got. Shout out to all the college students. Keep pushing and reaching your goals. Yeah. Yeah. As you should. Um, I feel like college is such a, um, you know, it's such a stressful environment all the time. You know what I'm saying? There's a lot of pressure. People's parents just spending money and there's pressure, there's that pressure on, but you know what I'm saying?  Pilo's right. Uh huh. Pilo's right. Pilo's right. What are you going to know? You know what I'm saying?  And, uh, going through their trials and tribulations as a college student. Yeah. Do you have any final advice that you'd like to give to the college viewers watching? Uh, just never quit. Keep pushing. It might be worse that first, but it's going to get greater later. You know what? That was another tweet we saw. We almost picked that one. Yeah. That's a good one. That's a good one too. But, uh, you know what I'm saying? But that's just stay positive and know things are going to, uh, always turn out how they're supposed to. Absolutely. Yeah. All right. So do you think you want to end this interview with, uh, Go Bears? Yes. Let's do it. All right. On three. Go Bears.


I want to welcome, this is Melissa Armo with the Stock Swish and Reviewing BA, really nice call today. This was the play of the day in the Stock Swish Live trading room called Puts in It on Friday that worked as well. And I've just had a great read on this. So anyways, this was the last Thursday. This was Friday called a ton of puts in this different strikes. Gapped down this morning, I saw that was going to happen actually on Friday. In fact, one of the trades I called Friday was really, it was after three o'clock, it was late. I saw we're going to gap down. We closed at 1.62 and we opened today at 1.5381. So this was through several of the strike side called under the open and then it dropped today low. Today was the target, 1.41, 1.4068. So this is bouncing here a little bit today in the late, well not late afternoon, but afternoon period. So just going to take a look at what I called this morning. Nice day trade. And again, I'm usually looking in the morning for momentum. So we actually did CCL first, then we did this and we did it late. I said, this is still, it looks like do it now or don't do it. So anyways, called it here, got the drop, beautiful move. I mean, just an absolutely perfect move on this today. Perfect, perfect, perfect call. So this was a short, this is Boeing. Boeing has been a short. We've captured every move in this that we could have captured and it's been a nice trade. So this is one of the ones I'll continue to be watching. Good luck, everyone. If you're interested in learning my system, how do I know that Boeing's going to drop in any given day or before it even does? Because I have a system, it's called the Golden Gap. I rate the stocks that I trade each morning in the pre-market. And the next class is actually going to be, give you the exact dates here. The 18th, I think it's the 18th and 19th. Yeah, 18th and 19th, if you wanna sign up, that's the class in April. Email me and Melissa at thestackswush.com for more information. Have a great day, everyone.


Remote sensing has been found to be an effective tool in detecting earthquake damage. Multilayer feedforward neural networks, radial basis neural networks, and random forests have all been evaluated for their ability to accurately classify images from the 2010 portal, Prince, Haiti earthquake. Textural and structural features such as entropy, dissimilarity, laplacian of Gaussian, and rectangular fit were also examined. These algorithms achieved nearly a 90% kernel density match when validated against unitar slash unosat data. The multilayer feedforward network was able to achieve an error rate below 40% while spectral features were not as important. This suggests that future implementations of machine learning algorithms could benefit from using panchromatic or pan sharpened imagery alone. This article was authored by Austin J. Cooner, Young Xiao, and James B. Campbell.


from downtown San Francisco. It's theCUBE, covering RSA North America 2018. Hey, welcome back everybody. Jeff Frick here with theCUBE. We're at the RSA conference in downtown San Francisco. 40,000 plus security experts really trying to help us all out, protect our borders, not so much, but protect access to these machines, which is harder and harder and harder every day with bringing your own devices and all these devices. So really it's a different strategy and we're really excited to have ExtraHop back. We had ExtraHop on last year for the first year. He's Matt Cotthorne, the VP of security at ExtraHop. So Matt, what do you think of the show? Amazing, yeah, absolutely amazing. Super packed, been walking like crazy. I've got all my steps in, it's fantastic. All right, so you guys have been in network security for a long time? Yeah, so we've been, so we live in the East West corridor inside the enterprise, inside the perimeter, doing wire data analytics and network security analytics. Our source of data is the network itself. Okay, and the network is increasing exponentially with all the traffic that's going through, the data sources are increasing exponentially with all the traffic going through. That's right. So how are you guys keeping up with the scale and what's really the security solution that you guys are implementing? So the point you make is really interesting. Yes, it is increasing exponentially and as a data source, the network is the only sort of observational point of truth in the entirety of IT. Everything else is sort of self-reported. Logs, endpoints, those are very valuable data sources but as an empirical source of truth, of evidence, the network wins. That assumes you can scale and that assumes you're fluent with the protocols that are traversing the network and you're able to actually handle the traffic in the first place. And so for us, just this week, we announced 100 gigs per second capable appliance which is an unprecedented amount of analytics from the network's perspective, so we're very proud about that. So what are you looking for? What are some of the tell-tale signs that you guys are sniffing for? Yeah, so generally we auto-classify and auto-discover all of the behaviors on the wire from the devices themselves to the services that those devices expose as well as the transactions that those devices exchange. And so from a context perspective, we're able to go far deeper than most anybody else in the space that we know of at least, far deeper and far more comprehensive sort of analysis as it relates to the network itself. And the context is really the key, right? What's accessing what, why, how? Does it consist of behavior? So that's really what you're looking for. A great example is like a user logging into a database that might be part of a cluster of databases and understanding what the user's behavior is with the database, which queries are being exchanged, what the database response is in the first place? Is it an error? Is it an access denied?  And we can do all of that in real time and we have a machine learning layer that sits over top and sort of does a lot of the analytics and the sort of insights preemptively, proactively on your behalf. And then it's only going to get crazier, right? With IoT and 5G, just putting that much more data, that many more devices, that much more information on the network. Yeah, so IoT in particular is interesting because IoT is challenging to instrument in traditional ways and so you really do have to fall back to the network at some point for your analysis and so that's where we're very, very strong in the IoT world, industrial controls, SCADA and beyond, healthcare, HL7, for example. So we're able to actually give you a level of insight that's really, really difficult to get otherwise. And we've been hearing a lot of the keynotes and stuff that those machines, those endpoints are often the easiest path in for the bad guys to come in on a security camera or whatever because they don't have all the same OS, they don't have all the ability to configure the protections that you would with, say, a laptop or a server. That's right, there's a surprising number of IoT devices out there that are running very, very old and vulnerable operating systems that are easy to exploit. All right, so Matt, I guess we're into Q2 already, hard to believe the year's passing by. What's priorities for 2018 for you and extra hop? So we've announced the first-class purpose-built security solution this year and really the plan is to continue the sort of momentum that we've accrued which is very encouraging, like the amount of interest that we've had. It's hard to keep up, frankly, which is fantastic. We want to continue to build on that, grow out the use cases, grow out the customer base and continue our success. All right, Matt, we'll keep an eye on the story and thanks for stopping by. Great, thank you, I appreciate it. All right, he's mad, I'm Jeff. You're watching the Q for Marseille Conference in San Francisco, thanks for watching.


going into the production, I knew we would be limited. A normal production was not going to happen. Hey there, Robert Larson here. You know, with SimplySafe, you get comprehensive, professionally monitored home security without having to leave your house or have anyone to come install it. You simply order it online. It gets delivered to your door and you can set it up yourself in just a few minutes. Mind in that. You know, the creative is the fun part, but a lot of it was like figuring out the logistics like we hadn't really ever done anything like this before. My name is Wade Devers and I am the creative director of Electromatic, which is the in-house creative marketing function at SimplySafe. My name is Aron LaBelle. I am the founder and an executive producer at Element Productions. I'm Peter Davis and I am one of the three directors for Callier and I'm also the actor that plays Robert Larson. Hi, I'm Hunter Schlesinger, also one-third of Callier. And I'm Eric LaPlante. I'm the third third of Callier. We're all one-third. Just sort of jumping into the campaign itself, this Robert Larson character, can you just explain how long he's been around for? Yeah, Robert has been around for a year, almost to the day actually. And Robert was concepted against a brief that asked us to develop a transactional brand-building idea. The brief kind of begged for a spokesperson. So then the remainder of that is, well, how do we create a spokesperson that actually sticks in your brain and builds equity in the brand and somewhat builds a bridge from that character to the brand? Wade came up with this concept and he wanted to make something that really resonated from a brand perspective but also was able to be leveraged in the conversion content that needed to go on social and digital. For the Robert Larson, was there ever a consideration of making him kind of more menacing? He's kind of a, say, a friendly personification of all that might go wrong or kind of danger and fear. One of the attributes of SimplySafes that it's pleasant to work with and it almost sort of, it gives you sort of a sense of calm and so it would be a little incongruous to have an overly menacing spokesperson or brand advocate that was kind of counter to those feelings because a lot of what we're trying to do is take that anxiety out of the subject. We literally started casting for this character and Peter, one of the directors, threw his hat in the ring and Peter set the bar so high we literally couldn't find anyone better than Peter for this role. And Peter's a natural at his performance so we didn't have to worry about that. There was no concern about performance really from the get go. We just dove right into it. Knew all your lines. Everything was like. Yeah, I knew all my lines. Take one. Didn't have to look at the page once. I think this started kind of when we all realized we were gonna be kind of trapped inside for many months and then I think Wade started a conversation with Iran like saying like we wanna like do something but we don't know what's possible. I wrote a script for them and then passed it off to them and we went back and forth on how we could do it, where we could do it, what they needed to do it but largely the approach here was to trust them to do it. He'll give us his script and say, if you have any ideas or anything you wanna add to elevate it, go for it. Here's a shooting board. Now go make it and make it awesome and send it back to me when it's awesome. And it came back and it was awesome. Luckily. So you have the script. What preparations do you take before going into the shoot? The advantage is we are able to wear a lot of hats so keeping it safe from a COVID standpoint was the main discussion point I would say. We're wearing masks the whole time. We're staying six feet away from each other the whole time. It's like these are all things like on set you're not used to doing. This project was atypical for production, right? So Wade wanted it to feel like either Zoom or iPhone so it didn't have to be polished. It was almost like this is Robert in the quarantine communicating to the world. Because we committed early to shooting on iPhone, there's a certain amount of it's not as art directed or we're not as precious as we would be a big full crew. And that was a big part of this. So that Wade was really fine with the rawness of it. So what was the first day like you three arrived at the house? Just can you walk me through the first hours of shooting? What was that feel like? It was the first time the three of us had got back together to work on something in quite a while. So it was great to just have the three of us back together and we were goofing around and it was just like putting on an old jacket. Like it really wasn't any, could just kind of dive right into it.  It's just you three walking around with an iPhone. We're often asked like how we work together on set and I think a lot of it is, we put a lot of value in like discussing things before we get on set. So we all kind of are of one mind. The only gag we hadn't fully worked out was probably the toilet paper gag. So like it was kind of fun to just like throw an iPhone in a cabinet and know it's gonna work. So take it from an expert. Get simply safe and protect your home, your family and anything else you need to keep close eye on. You know what's interesting about the toilet paper reveal is that the guys knew that was a key part of the comedic timing of the spot.  And that's a big part of being lean and doing things remotely is that you can play around and we're not slowing anyone down. They're comfortable. The client's comfortable in their house watching through video village. What was it like communicating with Wade or the brand throughout the whole process? Was that a challenge to kind of keep them updated and get feedback and incorporate that? There wasn't a ton of back and forth with Wade once we got to the shoot day. The level of trust that he and simply safe had in what we could produce was just really nice and refreshing. I think people are gonna have to get used to that nervousness around not being on set and not being to be in the moment all of the time. Like there's gonna have to be a degree of trust that you give to that partner, which I think is really critical. And also I think makes better work, honestly. Did any other ideas come in a close second place? No, that's the only idea I had. You know, part of this was investigating how a production was gonna work going forward. If we couldn't produce a commercial under the normal production circumstances. What has the response been to this spot? The commercial, as far as the analytic team and the media team are concerned, is doing better than almost anything we have out in the market and anything we have done recently. It's really nice to see when great creative executed in a way that's authentic to the brand does work and deliver results. You couldn't hope for a better outcome under worse circumstances.


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