What is up everybody? Welcome back to the channel you guys. This one's gonna be a basic one This is this is simple man. This is simple This is as simple as I get as it gets and this is super super powerful. Okay, so I Speak to I mean again you if you've caught any of my previous videos, man I say this over and over and over and over again. I speak to so many freakin small business owners and Majority of them will have some type of of experience running a Facebook ad but 10 out of 10 of them ran it the wrong way and That's just the bottom line and I truly believe it starts here now This video isn't gonna be on exactly choosing the right objective, but this is where it all starts Okay, this is where all starts you can have the best ad you can have the best Targeting you can have the best image the best video the best text the ad copy it gets people to click learn more You can have all that going for you, but if you choose the wrong objective And and you were expecting one outcome, but the but but the outcome was complete was something completely different You're gonna be pretty upset because you did not choose the correct objective. So I Have other videos on on on that But what I want to talk to you today about is this basic basic targeting when it comes to Targeting like this right here is something that you definitely want to keep in mind So depending on the objective, let's say we go with traffic and then we come over here to the ad set and Now we have the placements. We have the budget. We have the calendar. We can set a calendar if we want We have we have the section where we can now Include or exclude any custom audiences any look-alike audiences All that magic happens right here, right? But this video again is on the targeting so many people You know, we'll have this part wrong and again depending on what you're trying to do That's where all the stuff makes makes makes the most is the most important So for example, there's three basic and I and I'm gonna type this out for you three basic Facebook ad targeting and These are the three so number one is going to be interest Where you can come on here to Facebook and you can target a specific Interest so let's say we are let's say we have an e-commerce business We're selling stuff on a website whether at Shopify or any other type of Website platform and we're selling physical products and let's say for example, we are in the Let's say let's say we're in the pet, you know, we sell dog accessories We sell collars and leashes and things like that, right? We can come in here and we can type in dog and We can go after every single person who has an interest in dogs That's one major major popular Targeting and that's nothing new, right? That's that's super basic. That's that's what we call interest Or the second one is you can target You could target Anyone in that interest anyone in that industry or anyone in that niche Based on their job title So if we want to go after any other type of specific person Maybe we come over here and rather than talk type in in dogs interest. We talk we type in dog trainer Let's see if that populates anything and that populates job title Okay, so now and here's what you're gonna want to do here is the the exact strategy on how you if and again All you do is plug and play Make this relate to your current business whatever business you're offering. It's the same exact three strategies Second one is going after the job title. Okay targeting everyone in that job title and in creating this as a second Adset, okay one ad set you're gonna set up the ad from from campaign to ad set to the ad You're gonna set up the ad and then you're gonna come into the ad set and duplicate it And you're gonna create a second ad set and the second one is gonna be dog trainer Okay, and now we're going after job title. Okay now we're going after job title the third targeting is Going to be the third targeting is going to be competitor Competitor so anyone in that field who is a direct Competitor competitor to me and I'm talking about a big one. So for example if I was selling dog products on My own little solepreneur website a Shopify website or whatever it may be. Okay My direct competitor which would be most likely a huge and I'm looking for the huge one I'm looking for the big one. I'm looking for the nationwide brand name My competitor would be pet smart This would be the second targeting so for example what I can do is I'm not going after employer I'm not going after school. I'm going after Interest in pet smart people who have expressed an interest in or like pages Related to pet smart. So now I'm following a group of people Who follow the main Brand like the main household competitor. Okay In me in my case I go after entrepreneurs, right?  This is the link that you see in the description, right? When I come over here and run a Facebook ad to this webinar, okay? People come over here They hit the blue button. They opt in right they opt in they're then taken to a thank you page, right? They're then taken to a thank you page this right here I Could be targeting people I could be running Facebook ads to get people over here and and my competitor What I can do is I can maybe target I Could target maybe Gary V Because anyone who follows Gary V is for sure Some type of entrepreneur I can come over here and and this is gonna be my third ad set So if I'm spending $5 a day per ad now I'm spending $15 per day because now it's $5 a per ad set But here's the deal after a few days I'm gonna look at the data and I'm gonna shut off whatever ads ads are not performing. So if I'm running three at a time Most likely who knows all three of them could be popping off and if they are shit Leave them on but if if two out of three or one out of three are popping then you turn off the two and leave that one on Right. So so this one I can go and I could target people who follow Russell Brunson Anyone who follows Brunson Russell Brunson is most likely an entrepreneur And they're most likely someone that is just like me who is interested in paid traffic and running Facebook ads and And if that's the case I can easily target a competitor a brand name in in the industry and And and and go after everyone who who who is following that person? So those three right there you guys you can crush it with those three Facebook ad targettings alone. Okay now in the very very very very beginning when you start doing this number one You want to make sure before you run your next ad here are the requirements. Here's what you want to do Here's what you have to do for sure. Okay. These are requirements requirements These are requirements. Okay So the requirements are I can't even spell. Okay, so requirements are going to be number one set up set up pixel Facebook pixel. Okay, number two you're going to set up Custom conversions and Then number three you're going to set up Custom audiences Okay, you're going to set up custom audiences. Okay, those are the requirements So that's what you got to do for sure. Okay set up custom audiences This is the requirements before you even come over here to any type of targeting Okay, so set that up first But once once those are all set up man You you start creating custom conversions around everyone who's landing on the thank you page You create custom audiences of everyone who is landing on your Landing page you create custom audiences around people who purchase your product you create custom audiences around those who who Yeah, in this case is just this one funnel So you're creating custom audiences for both people who landed here people who landed here Also a custom conversion of people who landed here and your Facebook pixel is tracking it all Okay, so once you once you set up the back end, which is these requirements pixel custom conversions custom audiences Then you can come in here and start running some ads man And and that's how you want to break it down on the interest do one at a time do one at a time go after go after a Competitor people who are interested in following that competitor go after a main brand like the pet smart And then go after the main interests of the industry and and and those are three different ad sets all one ad one Campaign and and also what you can do is create multiple images multiple ads So so you can split test what I'm telling you telling you to do a split test the ad set Create one for Brunsel Brunson create one for freakin pet smart create one for freakin Just dogs in general the interest right you get what I'm saying so Create three different ad sets But then also you may want to choose three different Images or three different even videos or maybe the same video but different texts different headline and that's how you split test So multiple ads multiple images or videos or multiple, you know variations of the text of the copy and then Multiple ad sets is how you want to do it So when it's all said and done if you were running Let's just say four ads at a time five five dollars per day for each. There's your twenty dollars per day So rather than putting twenty dollars per day on one single freakin ad You're gonna put five dollars per day on four different ones and that's how you do it Okay, so that's what I wanted to cover with you guys basic Facebook ad targeting and requirements before you even get that far these three requirements and If you're new to all this you guys there's a link in the description prop FB ads for beginners calm I'm putting together a simple simple training course that will really help you guys with these most important basics All right, so I'll see in the next video FB ads for beginners calm link is in the description


Good afternoon everyone. My name is Carol Werner. I'm the Executive Director of the Environmental and Energy Study Institute transmission and how the grid works is a major concern. It is also an area that requires great investment and indeed the grid has is worth billions and billions and billions of dollars and and how we make the grid more reliable, more resilient, how it really works. What are the different roles in terms of federal as opposed to state policymaking in terms of thinking about the rules? How do all of these things interplay? We're going to hear about all of that from a very distinguished faculty this afternoon. And and in fact probably by the end of this briefing and of course we will take questions at the end after you've heard the presentations and kind of the walkthrough of the different components. You will probably feel that you should be receiving continuing education requirements. So we look forward to these presentations this afternoon. I think it's a great opportunity to really have a much better understanding of how this really critical grid transmission system works and in terms of of each component and as it brings power to our whole economy, wherever we are in terms of our homes, our businesses, how we basically do everything in this economy. It's really critical to have a better understanding so that we can all figure out how to have smarter sound policy to address it. So I am now pleased to introduce the moderator for this afternoon's briefing, who is Jim Hecker. Jim is the counsel to wires. He is at Hush Blackwell and of course he is a former chairman of FERC, the Federal Energy Regulatory Commission. So there's nobody better to help lead us through this. Jim. Well, thank you all for coming. I don't know if there's someone better to lead this, but I have the job. So I think we're going to have a pretty intense little educational experience. You know, why is transmission important? You know, when we started the wires group, it was hard to find people who were very interested in the grid or in infrastructure generally. But I'm finding that in policy circles, industry circles, political circles, talking about infrastructure, America's infrastructure and how we build a stronger economy, provide jobs, all those things resonate with policy makers.  I should explain to begin with that this is sponsored by wires and you can find a lot of information about transmission on our website, www.wiresgroup.com. And it's a very newsy website, but it also has some important studies and other information on it. Wires has done, well, probably we're about a dozen of these briefings on Capitol Hill over the last three Congresses and we're delighted that you found time today to join us. And I want to thank Carol Werner and EESI for helping us organize it. Wires is a national group of companies, co-ops, municipals, investor-owned utilities, consultants, various people, renewable energy developers, people who are interested in ensuring that we all understand the need for investment in the electric transmission system. It's a system that is critically important. National Geographic did an article on the grid almost like a force of nature about a year or two ago. And they said we're all embedded in the grid because we depend so heavily on electricity to do almost everything in our daily lives. So electric transmission, the adequacy of that system is essential for our standard of living. That's not an overstatement. That doesn't mean that in the energy sphere the transmission is the solution to all problems. I think it's important to consider energy efficiency, demand response. I think it's important to look at alternative sources of energy in microgrids. We have a lot of technology heading at us right now. But we are going to be a networked society. A society that depends on the grid for the foreseeable future. The problem with that is that a lot of the grid is 40 and 50 years old. It's electromechanical. It's starting to be digital. It's congested in many places, which keeps electricity prices high. It is inadequate to connect the rich sources of renewable energy that we find offshore and in the middle of the country. And we need to invest in upgrading to digital technologies. And it's vulnerable. Superstorm Sandy was a good demonstration of how we need a more resilient grid. But if you ask the American Society for Civil Engineers how good the electric transmission system is, they give it a D plus. And they are very afraid that we're going to under-invest in the grid over the next couple of decades. Our economists, economists that we've spent a good deal of time with, project that the country is going to have to spend 300 billion with a B dollars over the next 20 years to accommodate the new technologies, the new fuel mix, the demands for more reliable electricity. And most of that money will not come from government. It will come from private sources. So regulation is extremely important. You're going to hear today, we call it Transmission 101, because we're going to march through a whole bunch of really important issues starting out with what's a kilowatt. But hang in there because this information, if you're interested in electricity, is going to be really important. And I think you're going to have this to take home with you. So the faculty, as Carol puts it, is four people who have done things like this before in the latest being this morning at the Department of Agriculture. And we think that there's a really compelling story to tell about what the grid is, how it operates, who regulates it, and who ensures that it stays reliable even under adverse conditions. Our first presenter is Wayne Galley. Wayne is currently working for Clean Line Energy. He's an engineer, but he's been around a long time. He's worked for Next Era Energy for the Southwest Power Pool. Clean Line develops high voltage direct current transmission, and you're going to hear the difference between direct current transmission and alternating current transmission from him as well as a lot of other very basic facts about grid operations. Secondly, Jeff Dennis, who's the director of the Division of Policy Development at FERC within the Energy Innovation Policy Division, and he's a former assistant to Commissioner Norris. And Jeff is going to talk a lot about what's happening at the FERC and the implications of what it's doing. Third, Jay Caspery. Jay is director of Research and Development and Special Studies at the Southwest Power Pool. Jay has a long history in the industry as well, and has been working at SPP, I think, for 10 years or more. Jay has also been a detail to the Department of Energy to help them with their grid tech projects and other transmission planning projects. And last but perhaps very importantly is David Cook. David's an old friend of mine, he was a lawyer at the FERC. He was deputy general counsel there and worked there in various capacities for 20 years. Went on to be general counsel of the North American Electric Reliability Corporation, which is the designated national or North American really, reliability standard setting group. And I can't think of anyone who understands this business better. We are excited to be here and we'll try to get through this material and give you all time to ask questions. And I think our emails are at the end of the document, so you're more than welcome to pursue us afterwards as well. So we're going to start off with Wayne and we call him Professor Galli. Thank you, Jim. For those, just for your information, I am standing, so those in the back can't see me over the podium, I apologize. Got the right button there. Well, again, thanks for coming and taking time out of your schedules to learn a little bit about transmission. For some of you, the material I'm going to cover is pretty basic and pedestrian. For others, it might be the first time you've seen it since freshman high school physical science. But we're going to keep it at a pretty steady pace because I think the goals here are to try to cram into 20 minutes or less an understanding of the complexities of the electric power grid. And the grid is arguably, in my mind, one of the largest, most complex machines that man has ever constructed. From an engineering perspective, it's extremely exciting. As an electrical engineer, by training and profession, it's exciting because it's got almost every aspect of electrical engineering involved in it from electromagnetic fields to circuit analysis to computer controls to communications, the whole gamut of electrical engineering. And through on top of that, from an engineering perspective, it's got mechanical engineering, chemical, civil. So it really spans the gamut and it's a fascinating machine. It doesn't have the sexy allure of nano-electronics, perhaps, but it's fundamental to our daily lives, as Jim has pointed out. And extremely important. So it's got a lot of neat, geeky engineering aspects to it. But since it's a fundamental element of supplying energy, it also has plenty of meat for policy wonks to sink their teeth into. And we'll find out, if you go further, what you start to find out is that a lot of times, physics and policy don't often match up. And therein we have some pretty interesting engineering problems to tackle. Sometimes when policy makers don't understand physics and engineers don't understand policy. So hopefully we'll help bridge some of that gap. So in general, basic definitions, voltage and current, you've all heard of these, voltage you can tend to think of as electrical pressure. In terms of orders of magnitude, just as comparison, your typical household outlet is not only 120 volts. We talk about transmission voltages, though. We talk about 100,000 volts and above, typically. So that's 100 kV, 100 kilovolts. Most of the bulk grid around the United States is 230 kV and up. And you'll see voltages as high as 765 kV. Current is just the movement of charge through a conductor. And then power and energy. Often we use those terms interchangeably. From a physics perspective, they're very different. You pay on your electric bill for energy. You don't pay for power. So you pay in terms of kilowatt hours. And typically in utilities, they measure it in terms of megawatt hours in terms of the amount of power that's used or generated over a period of time. By and large, the bulk of the grid is alternating current, which means that every 60 seconds we go through a full cycle of positive and negative. So the voltage and the current alternate as a function of time. Direct current is akin to the current that you see out of your battery on your car. The batteries that power your cell phones, your computers, all those are direct current based. And you need rectification to get from AC to DC to power those. But we'll see in just a minute that as a function of technological history, that the grid evolved mostly as an AC grid. But there are times when DC makes sense to be used. And so the evolution goes back about a little bit over 100 years ago on what was deemed the war of the currents. Thomas Edison and George Westinghouse were contemporaries. Edison and Westinghouse, they hated each other. And they fought vehemently for their technology they believed in. Edison was a student businessman. He had a lot of patents in DC technology. He was very politically savvy. Pushed for DC being the technology of choice. Westinghouse, on the other hand, understood the benefits of AC both from a technological convenience of running motors. He had an alternating electromagnetic field associated with it and the ability to change voltages. It was a very fierce political battle. Edison did things like fund the creation of the electric chair using alternating current to show the evils of alternating current versus direct current. He electrocuted topsy the elephant.  So what's a megawatt? A megawatt is a million watts. If you remember back to the future a gigawatt would be a billion watts. So megawatts will power 10,100 megawatt light bulbs just to give you a perspective or powers about 800 average homes or in hot areas like Houston and Phoenix about 250 average homes. Our grid is composed of basically four main components. You start with the source which is the generating station. You go through a step up through transformation to the transmission grid. Typically we think as I mentioned before the transmission grid is anything 100 kV above. Standard voltages will range in the U.S. depending on standards that local utilities have adopted but typically 138, 230, 345 and 500 kV are standard voltages. Then there's a distribution system that we'll talk about shortly. Which is meant to directly serve customers. Larger industrial customers may connect directly to higher voltages but then household kind of secondary customers that run off 120 volts or 240 volts anomaly will be connected to slightly lower voltages. So what this grid with this slide does not illustrate which we'll see shortly is just the highly interconnected nature of this machine. So generation fundamentally is creating the electric energy. Primarily our fuel source is thermal in nature. So coal and nukes and gas. They basically boil water, make steam. Steam turns a turbine which generates electricity. And then you have renewable resources such as wind and solar and hydro. Sometimes I jokingly refer to coal as vintage biomass. Loads are the consumers of electrical energy.  A load can be as small as your cell phone charger, just a few milliwatts, thousandths of a watt up to large industrial customers that are consuming tens of thousands of watt hours or megawatt hours. Distribution portion of the grid typically is radial in nature which means a line runs out and it has no other interconnections to it.  So fundamentally there's no way to kind of back feed or loop that system in. So it's typically the type of when you see wooden poles running down your neighborhood road and they're relatively short, have relatively small insulators on them. This is a typical distribution. It's not used in interstate commerce and typically not regulated by the federal government. The transmission grid is used to move bulk power over relatively long distances and to reduce losses. And so it also provides for interconnectivity. Jay from the Southwest Power Pool. The history of the Southwest Power Pool essentially goes back to 1941 in the war effort when there was not one single utility who could serve the needs of some of the aluminum smelters in southern Arkansas. And so the utilities formed a power pool and they pooled their generating resources and built transmission to supply the war effort to provide power to these aluminum smelters. So it's just one way to enhance access to markets, access to energy and enhance reliability for areas of the grid. So without transmission we're kind of stuck with Edison's model. Edison built the first electric generating plant in southern Manhattan and it served an area of about 12 blocks and had about 500 customers and the only load that they had were lamps. They didn't have air conditioning. They didn't have refrigerators. Things like that had plain incandescent bulbs. So it was a relatively small plant and you would have to repeat that about every 10 to 12 blocks in order to meet load. So with transmission though we can look at energy. Energy typically is something that benefits from economies of scale. So to drive your cost per KW down in a generation facility it makes sense to make it bigger. So a thousand megawatts of a certain type of technology is typically cheaper on a per KW basis than 500 megawatts of the same technology. So the bigger in scale that you can get, the better off you are in terms of cost of energy. So doing that requires that maybe you are in an area that's more environmentally sensitive or less environmentally sensitive, an area that's closer to fuel resources and in order to facilitate that you need transmission. And then once you kind of have a network previously here that shows kind of the generator, the generator network with the distribution and loads you can take your network and interconnect it with other networks to help create better markets and redundancy, prevent you from having to over build generation capacity. This interconnecting networks is important from a reserve sharing perspective so that you don't have to over build generation capacity to sustain losses in your generation. So again as I mentioned it's one of the most complex grids so this map shows you just kind of what the spiderweb looks like. This is everything 230 kV and above so if you put the 138 kV on there you would probably not see much of the geography you would recognize the outline of the US. But in terms of bulk transmission this is kind of just shows you kind of the complexity and the size and the fact that it is highly interconnected. The other thing that electricity is not like other forms of infrastructure like pipes and telecom where information and fuel can be easily routed. It's controlled strictly by the laws of physics, power flows through the path of least resistance. So once the power is on the grid you don't have a whole lot of control about where it goes or how it flows. So system planning is extremely important. As I said the grid is evolved primarily as an AC grid as a function of technological history but there are places and times where high voltage direct current makes a lot of sense and HVDC is not a new technology it's been around actually since the 1950s in this country since the late 60s through early 70s So any time you start exceeding a distance of about 300 to 350 miles on a transmission line it starts to make sense to look at high voltage direct current as the appropriate technology for moving large amounts of power. Cable projects, underground projects also make sense because of the physics of cables and some of the issues associated with varying cable that DC makes more sense than AC does. And then back to back ties we'll talk a little bit about the three interconnections here shortly and back to back ties allows you to connect two asynchronous systems. We'll talk about that shortly. So this just shows a map of existing HVDC in North America. The majority of these projects were built up through the mid-80s with a handful that have been built in the last decade or so but primarily they had very specific functions since the Pacific DC intertie which runs from Northern Oregon into the LA Basin was built to move hydropower from Bonneville Power Authority into LA. The Square Butte and the CU line were both built outside of Lignite coal mines in North Dakota to move power to Duluth and the Twin Cities. The Quebec New England line again was built to move hydropower from Northern Quebec into the New England area. And then you see the series of dots. These are back to back ties that I mentioned. We'll see that the grid is actually three, the North American grid is actually three major distinct interconnections and those help separate those interconnections. So in general it's interconnected so you have to have interconnected operation. Again this is kind of a cleaner view of the U.S. grid at 345 KV and above so we've removed the 230 KV. So most of your large bulk transfer is happening on the 345 KV and above. That's where you have the lowest path of resistance in terms of power flow. But that gives you an idea to see how densely it makes sense that along the eastern seaboard and western seaboard just how dense the transmission is because you have a lot of load and load growth in those areas. Whereas in the middle of the country where you don't have a lot of population density you have less transmission infrastructure. Jay will point out later that you've got a huge abundant renewable resource though in the middle of the country that currently has no way to tap the markets without additional transmission infrastructure. So this talks a little bit about the various interconnections. It's not the greatest colorful picture but the three primary interconnections that we're concerned with in North America are the eastern interconnection which is roughly the two thirds of the U.S., the western interconnection and the great republic of Texas with the Texas interconnection. There's a smaller interconnection, nobody laughed at that. I'm from Texas I can say that right. So the Quebec interconnection you'll see is a separate interconnection as well. So each one of these interconnections acts as a single machine so the adage what happens in Vegas stays in Vegas it and true in the western interconnection. So literally when a load changes in northern Alabama from a theoretical perspective generators all over the eastern interconnection actually respond to that. So within the interconnections we have eight regions and these reliability regions. Jay will talk a little bit more about those, Jay and David.   The best position you want to see a system operator in is to have his feet on his desk because it means everything is running smoothly. But in all seriousness the control area is just a electrically metered physical boundary. So we see that on his system he's interconnected over here on the east and he's got a meter that defines that interconnection and he's interconnected over here on the west again with a metered boundary. So everything within those metered boundaries is his control area. So he's got customers on distribution, he's got generating plants, he's got transmission, all that he has to maintain and operate primarily with the sole purpose of instantaneously balancing supply and demand. So while we treat electricity as a commodity in energy markets, which it is, it can't be stored. So it's not a corn or it's not a pork belly or anything like that. It can't be easily stored. It's got to be supplied instantaneously upon demand. So again, that makes this a fascinating engineering problem as well as a fascinating regulatory and markets problem. So this gives you an idea of the variation in frequency. So the frequency in the U.S. and North America for the most part is 60 hertz. That's primarily just kind of a relic of a standard as to why 60 hertz and not 50 hertz as it is in other countries. But we settled in 60 hertz in North America. And so what we see here is how frequency fluctuates as they're trying to balance the load and demand instantaneously. This is actually, I mentioned what happens in Vegas to stay in Vegas. This is a graph of the Eastern interconnect from a frequency from Little Rock, Arkansas during the 2003 blackout. And so what you see is nominally at that point in time, the frequency was at 59.98 hertz. So it's 200s of a hertz below 60 hertz. Part of that's what they call a time error correction. So they're in a time error correction. But you see what happens here shortly after 12.30, you see a big dip in the frequency. So that's when some of the generating plants and first energy started tripping offline. So what happened is your supply went away but your load was still there. So the system starts to slow down. Well, so the Eastern interconnect starts to respond and the frequency starts to pick up. Well, then bam, right about 12.55 or so, the northeast went black. So 50 million customers in the dark. And now you have oversupply. And so the frequency overshoots. And it takes a while to go back down. So we'll kind of transition now to kind of transactions on the grid and what their impacts mean. So sometimes as a supplier of energy, you might find it more financially beneficial to purchase power from another part of the system because they can generate it more cheaply than you can yourself. So in this example, utility B is purchasing from utility A or entity B from entity A 100 megawatts because utility A can generate it at half the cost. And so I hire my highest paid attorneys and my best contract negotiators to write up the deal. And they do a really good job and we schedule the power flow and make the transaction. But what really happens in the grid doesn't look like this. It looks more like this. My power doesn't flow directly from point A to point B. Rather, it takes the path of least resistance. So you look at the sum of the powers going into point B, it's still 100 megawatts, but it didn't go directly from A. It took various routes to get there. So despite my best highest paid attorneys and my good contract negotiating skills, I fail to do a direct transfer. And this gives an idea of a very simple transaction that occurred from SPP to the New York ISO and the number of facilities, critical facilities that were impacted by 5% or more in that transaction. So you see, this doesn't say that they were overloaded, it just is a fact that they were impacted by 5% or more of that transaction flowing from the southwest power pool to the northeast. So some of the limitations that you run into, obviously these are physical systems, so they have limitations. One of those is thermal limitations with a line. So a conductor is designed to carry a certain amount of current before it overheats and then turns into molten aluminum on the ground. And so you have to protect that conductor against that kind of activity. Stability issues, again, you think of the system if you remember from basic physics, mass spring systems.  The system kind of has a thump to it and it starts to oscillate. So if the system isn't designed properly, it will oscillate and lose synchronism. And so you'll lose more than you anticipated from that system thump. So you have angular stability issues. You have voltage stability issues. All of these are system limitations. And these limitations, last slide, Jim, these limitations result in congestion on the system. And congestion on the system results in an economic dispatch. So when markets or utilities dispatch their generation, they always dispatch to the least incremental cost. So you dispatch your cheapest generation followed by your next most expensive until you meet load and losses. But if you have congestion, it forces a redispatch, either in the market or in a particular balancing authority. And so now you have an uneconomic solution to provide that balance between supply and demand. And so that's where transmission comes in to help alleviate congestion needs and minimize the risk of congestion on the system. And so with that, you just learned in 20 minutes, 20 years worth of stuff. Good afternoon. Thanks, everybody, for coming. And thanks for having me, Wires, and EESI. My name is Jeff Dennis. I'm at FERC. And what I'm going to try to do here is walk you through sort of the gory details of how the electric power system in a particular transmission is regulated. I, of course, have to start with the obligatory disclaimer that anything I say may or may not represent the views of the Federal Energy Regulatory Commission, any of the commissioners, the government, pretty much anyone. So with that out of the way, this slide is just intended to present kind of a high-level overview of not just transmission, but generally how electricity regulation is divided between the federal government, FERC, and states via state public utility commissions. And what I have here is at a very high level, wholesale sales of electricity in interstate commerce, and transmission of electricity in interstate commerce are both subject to FERC jurisdiction. Contrast that with state regulation, which focuses on the distribution of electricity to retail end users in that distribution system that Wayne talked about. More low voltages and radial in nature as Wayne talked about. When it comes to siting, there are some differences as well. Siting by and large resides with state and local government entities, and we'll talk a little bit more about that in a minute. FERC has a very, very limited role in transmission siting, and it also effectively cites hydroelectric power plants through its permitting process. But otherwise does not do any generation planning or any facility siting. That is strictly with the states and local governments. And FERC also regulates the reliability of the electricity transmission system, and David will talk more about that, and I'll just touch on it a little bit. At a high level, I think the most important thing to remember about transmission regulation is that while jurisdiction is primarily with the federal government, it's really a mix of federal, regional, state, and local laws, regulations, organizations that have come together, all with an impact on the transmission grid. And these are just some of the areas where these rules and regulations and practices can impact rate making, what is charged for transmission service. That's kind of the bread and butter of the Federal Energy Regulatory Commission and its work. The operation of the grid, and that's just day to day managing the operation of the grid, deciding, allocating the capacity of that line between various users, those kind of things. Planning, which is an increased focus, subject not only to federal regulation, but also regional organizations organized at the interconnection level and on down that have a role in planning. And then of course we talked about siting and also reliability. And what you will note about all this regulation is that it's got three primary areas of focus. Certainly the ongoing reliability of the system, but also the economic efficiency of delivering energy to end-use consumers. That's the congestion aspect that Wayne talked about at the end. That congestion on the transmission system has a real cost to consumers in terms of that redispatch of energy. If there's transmission on the line, you may have to operate a power plant that's more expensive, more environmental regulation, something like that. So there's a real cost there. And also of course the ability to create new transmission capacity and add new resources to the grid. And what I like to say when I talk about the transmission grid is to put it in the broader context of the wholesale electricity market. It's really the foundation for competition in wholesale electricity markets, which has been a pretty consistent policy of both Congress and the Federal Energy Regulatory Commission since the 90s. With that platform, you can't have effective competition between suppliers of power. Another important aspect to the transmission grid is how fragmented the ownership is. There are literally hundreds and hundreds of discrete owners. Roughly two-thirds of those are investor-owned utilities subject to FERC regulation. Roughly one-third are public entities such as rural, electric cooperatives, municipal utilities, the entire administration, or the Tennessee Valley Authority. And those ownerships obviously affect regulatory jurisdiction. Those other ownership types I talked about are generally not subject to FERC jurisdiction. Another thing that I'll talk about in a minute but just to touch on here is that many transmission owners have actually turned over the operational control of those facilities, the day-to-day operations, governing access to those facilities, two independent third parties and RTOs, and I'll talk about those in a minute. But that can affect regulatory jurisdiction as well. Jumping to federal regulation, there's actually a number of entities that are involved in either regulation or policy when it comes to the transmission grid. When we talk about FERC, of course, we're talking about regulation of public utilities as that is defined in the Federal Power Act. And essentially what is defined out of that definition is rural electric cooperatives that have rural utility service financing, rural electric cooperatives that deliver 4 million megawatt hours or less in any given year, as well as municipal utilities, any utility that's owned by a state or a political subdivision of a state. And then, of course, other federal utilities as well. And for those of you who like statutes, that's section 201-F for the Federal Power Act. The Department of Energy isn't really in a regulatory role. It's more of a policy and R&D role, collecting data, analyzing policy, and really pushing the envelope on new technologies and things like that. Other than land management agencies, Department of Agriculture, Bureau of Land Management, and those folks have a key role to play in terms of siting of facilities over lands that they hold. That is an increasingly important issue in the West as renewables are developed. And then, of course, we have the federal utilities I talked about before, like the Bonneville Power Administration and the Tennessee Valley Authority, who operate subject to specific statutes, such as the Northwest Power Act, and generally are not subject to FERC jurisdiction. FERC may have a small role to play in some of their activities, but they're generally not subject to FERC jurisdiction. Diving even deeper now into what kind of FERC is, FERC has a broad mandate to regulate interstate transmission rates in terms of conditions of service. And so, kind of the bread and butter like I talked about is ratemaking, what utilities charge for transmission service, and of course, what, you know, that ends up in the bill that we all pay. It's been largely, the standard is that those rates have to be just and reasonable and not unduly discriminatory. It's a pretty broad standard. The commission has spent since 1935 putting some meat on those bones, but it's still subject to a lot of interpretation. But what transmission rates have generally been driven by embedded system costs. What did it cost to build the system? What does it cost to maintain it and operate it? So when you rely on cost of service principles, you rely on those costs plus a reasonable rate of return of investment for the owner of the facility. And in other words, that return on that investment is the profit that the utility makes. And that is kind of the key part of ratemaking is where do you get that balance right? You want a return that is sufficient to attract investors to that utility, but you don't want it so generous that it's unfair to consumers and ratemaking is all about finding that balance. I should say before I leave this slide, cost-based rates are predominant. It's not the only way rates have been set. Recently, the commission has adopted some policies to allow a more market-based approach through merchant transmission facilities and it is developing some additional policies to be flexible in that way. When it comes to terms and conditions of transmission service, the overarching principle is open access. The commission to give a little bit of history and to follow up on a little bit of Wayne's history, traditionally the industry was predominantly vertically integrated utilities that owned the generation, the transmission and the distribution. In 1977, when the Public Utility Regulatory Policies Act was passed for the first time, we had independent generating companies out there who were not affiliated with a transmission owner selling power. And what they lacked was access to the grid. Fast forward to 1992 and the Energy Policy Act of 1992, Congress gave FERC additional authority to order utilities to quote-unquote wheel or deliver power for others where it found it necessary in the public interest. The commission used that on a case-by-case basis for several years and then in 1998 adopted order number 888 which was a landmark of the commission rulemaking that adopted the principle of open access and that basic principle is treat others as you would treat yourself. So it requires that utilities provide service to others on the same terms and conditions that they would provide service for their own customers, their own generation assets, etc. And the goal is to achieve non-discriminatory access by generation that's looking to get to the market. The way the commission did that principally was adopted a uniform open access transmission tariff that all utilities are required to follow that dictates the terms and service of open access service. Over time, the commission has added to order number 888 through some other landmark rulemakings. Order 890 added the concept of transmission planning as an element of open access transmission service. Other rulemaking added to that as well. Other rulemakings have dealt with interconnection service, how generators are interconnected to the grid. That's also an aspect of open access service and has to be provided on a non-duly discriminatory basis as well. And David will talk about this more, but we also adopt and enforce reliability standards that are developed by the North American Electric Reliability Council. And one important note is that jurisdiction is not so limited in that area. All users, owners, and operators of the bulk power system, including the municipals and the co-ops I talked to are subject to those standards. Let me talk for a moment about regional operators. Encouraged by order 888 and other orders. In some regions of the country utilities have, as I mentioned, given up control of their transmission facilities to independent regional transmission organizations and independent system operators. And they do a number of things. The primary thing that they were intended to do was to facilitate that open access transmission service they were talking about. If you have an independent third party governing transmission service, governing access to the grid, it doesn't have generation or its own customers to favor. And therefore, you can be sure of more non-discriminatory treatment with regards to transmission service. They do a number of other things as well, principally facilitating competition. And in many regions of the country, operating wholesale organized wholesale power markets where suppliers of wholesale electricity and related services can compete with one another to serve wholesale needs. These RTOs and ISOs are treated like any other public utility in terms of FERC jurisdiction. The issues that FERC faces in those regions are a little different. It's not just ratemaking. It's also the market rules that govern their wholesale power markets and other things that come before FERC. And that RTO structure can also affect the jurisdictional status of entities that participate. And it can also create some conflicts with state jurisdiction where things like resource planning, the kinds of generation you use can butt up against some of the wholesale market rules and things like that. And that's a constant balance that FERC is making with the states. Let me go on to Order 1000, which I think a lot of you have probably heard about. It's the most recent commission action to facilitate further open access to transmission. And there were a number of individual requirements here, but to step back for a minute, following Order 890, which was in 2007, the commission continued to assess whether there were remaining barriers to cost-effective and efficient investment in new transmission facilities, whether there were remaining barriers to open access by participants, by market participants. And found that there was still a need for reform. There was increased investment in the transmission system coming. Huge numbers were predicted by a number of different entities. The commission also noted the changing resource mix. Many aging power plants were retiring states and other policymakers were looking to diversify the mix, add more renewables and other kinds of resources, and that was really putting new pressures and new demands on the transmission system. That system was designed around the traditional sources of generation and traditional load patterns, and those things were changing. So the commission adopted new transmission planning requirements, new cost allocation requirements, which I'll talk about in a minute, that were intended at a very high level to ensure that transmission planning remained open and transparent to all stakeholders at the regional level. That transmission planning was better responding to the needs of the system today. And that at the end of the day, transmission plans were produced that reflected more efficient and cost-effective solutions to regional transmission needs than could perhaps be developed at a more local level. And so those regional transmission planning requirements that I note up there essentially require that open and transparent transmission planning processes be put in place by public utilities. How they plan out for the next 10 years, what facilities need to be built, what needs are out in the system. They must have rules on file to make that open and transparent to allow stakeholders to provide input on system needs and potential system solutions. And at the end of the day, what needs to happen is that a plan needs to be developed that reflects the more cost-effective or efficient solutions to regional transmission needs. With regard to planning for public policy requirements, one of the barriers that the commission recognized was that the planning processes that were in place at the local level based on the requirements of Order 890 didn't always provide a home to plan for things other than reliability needs. We need this to avoid violating reliability standard to keep the lights on, or economic needs. We want to plan this transmission line to resolve congestion and lower rates to consumers. But there was also another category of transmission needs, and that was with regard to public policy requirements. And the best example of that is renewable portfolio standards where states are requiring their utilities to procure more renewable resources in the future. In many cases, that was driving the need for new transmission investments. And what the commission was being told is that there wasn't a home for that in the existing planning processes. And so the commission required that a home be created for that within the planning processes at both the local and the regional level. There were also adopted new requirements for coordination between regions on a more interregional basis to coordinate how they look at consumers and may provide benefits in both regions. The cost allocation requirements were also significant. One of the barriers that the commission had long addressed and found was that uncertainty about who would share in the costs of a new transmission facility, who would pay were proving to be a barrier to investment in new transmission facilities. And so what Order 1000 required is that regional processes have an upfront cost allocation methodology on file with FERC in a tariff that everyone can see to provide certainty about how the cost of a new transmission facility would be allocated among customers who would share in the cost of that facility. The commission adopted flexibility in how the regions came up with those cost allocation methodologies but established six principles to sort of guide that flexibility and the overarching the sort of meta principle among all the six is that those who benefit from a transmission project must share in its costs and those who don't benefit from a transmission facility may not be forced to share in those costs. How regions define benefits has been left to regional discretion and that's something that they continue to work through. Another significant area of reform that has proven somewhat controversial has been what I'm labeling the non-incumbent developer reforms. The commission was receiving many complaints and concerns that new entrants into the transmission system were not able to gain access to the planning process and ultimately be assigned the rights to build a project. And so the commission adopted various reforms that we can talk about to remove those barriers so that new entrants in the transmission space can compete to build projects. As far as the compliance process goes all of the commission broke the compliance process into two phases. Compliance with the regional planning requirements and then compliance with the interregional planning requirements. The regional planning compliance filings were all made the commissions ruled on all but just a very small handful and the interregional filings will actually come in tomorrow unless extensions were granted. I'm going to skip over this for the most part and leave it to you but there's other FERC authorities as well that come into play here and the one that I will just mention quickly though is that backstop, that very very limited backstop transmission siting authority that I mentioned earlier. The way that was intended to work was that the Department of Energy through a congestion study process would designate national interest electric transmission corridors and FERC would have the ability to cite one of those corridors if a state had not acted to issue a permit within one year. A couple of court decisions have kind of limited the utility of that statute the first being the Fourth Circuit Court of Appeals defined the one year requirement not to include the situation where a state affirmatively denies a transmission project a siting permit within one year and the Ninth Circuit also vacated the Department of Energy and the Department of Energy's two designations of national interest electric transmission corridors so there are no corridors currently in place either. This just provides you a quick overview of where state regulation impacts transmission and there's two things I'll mention here and then I'll leave you with the slide. The first is that transmission siting predominantly on the state level in some states maybe even many states there isn't even a statewide and transmission has to be cited on a county by county or jurisdiction by jurisdiction basis. The other thing I'll mention is that while FERC has primary regulation over transmission rates in many cases where transmission is bundled to customers along with the generation and the retail distribution aspect that remains collected through a state transmission rate and is largely under state and not FERC control. So with that happy to answer any questions at the end. Thanks. Thank you. I'm Jay Casper with Southwest PowerPool. Thanks for being here and I've got some pretty pictures and I'm going to fly through some slides to talk to you about ISOs, RTOs markets and actually how we do grid planning and operations. There's a lot of information on this slide before I get into that I want to ask you a question. How much do you think transmission is as a percent of your total power bill? It's really a really small percent. It's five to ten percent of your bill. So if you have a hundred dollar power bill a month the transmission piece is five to ten dollars of that. Transmission is highly leverageable and like the others have commented transmission really enables and defines markets.  If you could maybe double the transmission investment from ten dollars to twenty dollars hypothetically you might lower your total power bill to eighty five or ninety dollars because you're making the energy part of your bill much more competitive. So I just wanted to give you a perspective about transmission and let's talk about we've got organized markets in the U.S. and FERC helps regulate those really we're trying to not only keep the lights on make sure the grid's reliable but we're trying to make it much more efficient. The markets in the U.S. are very unique in that the ISORTOs that have markets there's no cookie cutter approach they're all at different phases of evolution they're all have little different definitions, different terms, different service tariff provisions so there is no standard market design but the markets are to help mitigate against like market power abuses people taking advantage of their position in the market and extracting profits to the extent they should not potentially so there is an oversight function there the ISOs and RTOs those terms are used interchangeably SPP tried to become an ISO once or twice and we filed to become an RTO and we've succeeded the third time around so those terms are interchangeable to a large extent some are single state, some are multiple states if you look at the Midwest or the mid-continent independent system operator now they go across 16, 17 states in the upper Midwest SPP goes across seven or eight states in the southwest part of the eastern interconnection I'm going to show you some maps this is the three grids in North America a key thing about southwest power pool some are unique, sort of like ERCOT the Electric Reliability Council of Texas in that we are not just an RTO a market provider, a transmission planner the people that actually help operate the grid efficiently but we're also the regional entity and Dave will talk about that and what that means under NERC but these are the NERC regions and as you've seen pictures we've got three interconnections three actually has control and access to five DC ties to the west and two DC ties into ERCOT so we're kind of the glue that holds together the U.S. grid in North America and I think that creates tremendous opportunities for southwest power pool down the road this is a map of the ISO RTOs that exist in North America you'll notice that the footprint for southwest power pool is actually a little bit bigger than the RE footprint and that's because the Nebraska entities Nebraska Public Power District Omaha Public Power District Lincoln Electric System are under the RTO at southwest power pool but they're not under the RE the regional entity which is the compliance and enforcement part of this business to make sure that people are following standards document and procedures and all that so this is the footprint of the organized markets you'll notice that there are parts of the grid that have no markets they basically have bilateral traditional agreements and arrangements that have been in place for decades there's been a push to create or force markets but these are all voluntary so why is SPP here one of the key things about SPP is the rich renewable resources we have if you look at the best wind resources in the continental U.S. they're in the heartland it looks like the Big 12 football rankings from about three or four years ago Texas won, Kansas 2 Nebraska 3 that doesn't hold anymore because Nebraska's not even in the Big 12 and Kansas sure can't play football right now but I can say that because I like Kansas a lot but it's not just wind in SPP we have 8,500 megawatts of wind turbines on the ground we have signed agreements to install 20,000 more megawatts of wind turbines onto our system and onto our wires that's more than we can handle with the current rules current market design the current reliability requirements but that doesn't mean necessarily that we shouldn't build a grid to enable that so that other people could get the high quality renewables out of SPP but it's also in the upper Midwest and all around there's renewables everywhere just a matter of the quality of them and the quantity of them but it's not just wind it's solar if you look at some of the solar profiles in eastern New Mexico western Texas they're very rich resources unfortunately we have very very little solar development in southwest power pool we have orders of magnitude more solar farms being built in places like Germany where the sun doesn't shine or New Jersey where it's driven more by local requirements than by the quality of the resources I just wanted to show you that to give you a feel for why we think transmission is a good thing as I said before there is no standard market design our job is to be a one stop shop if people want to buy power to move energy within our whole footprint the eight states they come to SPP and we do that hopefully in a very efficient way people don't have to go state to state or provider to provider to daisy chain a transaction like Wayne showed earlier where the power was actually moved out of ERCOT across the DC ties into SPP and then moved into New York you couldn't have done that transaction before markets basically it just wouldn't happen you'd have to talk to 20 different people to make each piece of that work so markets really are efficiency ways to gain efficiencies in markets and from within the resource commitments and the dispatch of the resources within the footprint to get the cheapest power to the customers throughout the footprint we talked a lot about transmission and who owns it and who regulates it I don't want to spend a lot of time on that let's go on and talk a little bit about clearly FERC regulates this right we're in a wholesale market I think one of the challenges going forward is a lot of the consumers in the markets of the future the grid of the future is probably going to trans in all the way down to the distribution system to the point that it doesn't fit very well with radio distribution systems where customers may want to install a rooftop PV system a storage system in their backyard whatever in their community in their neighborhood their subdivision that doesn't really fit in the models today for the wholesale system and how it relates to the retail system the bulk power system doesn't integrate real well with the distribution system so I think it's going to be one of our challenges going forward transmission reliability is the number one but making the grid efficient is really important too tomorrow's transmission reliability project is probably today's economic opportunity because as you make the grid more connected it becomes more efficient regional planning I think we've covered that a little bit FERC requires all of us to do regional planning I wish I had a graphic to show you that but I don't this is kind of the planning process and it's very transparent so the regions will look at overall needs people will come with solutions we'll vet them we'll try to find the best solutions and get them out in front of people make decisions now the ISOs and RTOs do not build transmission the transmission owners do we're not the ones fighting for right of ways or permits we're the ones telling people here's the right solution so go build it and we'll get the revenues we'll allocate the cost in an appropriate and fair manner regional transmission planning is expanding order 1000 is helping a lot and I think it will continue to help us in the future in parts of the US that don't have organized markets there's a lot of bilateral transactions people make deals they buy and sell power with their neighbor because it's a joint power plant they own or whatever they want to do a deal with their neighbor now even in organized markets people have bilateral transactions those are permitted the organized markets are trying to just make the overall dispatch as economic as possible it doesn't prohibit bilateral transactions from happening within the organized markets hopefully that makes sense I'm going to wrap this up a little bit the key thing about the grid and building the grid is who pays for it and how do you define the benefits that's been a real challenge for our industry what are the right metrics how do we measure benefits if we agree with the premise that transmission enables and defines markets then we need to understand who benefits because they should pay transmission siding is a key challenge nobody wants a big ugly transmission line in their backyard even if they know it will lower the rates so that's a real challenge and that's a local challenge not a federal challenge inter-regional planning I think is kind of on the next frontier to make more and more robust regional plans then we'll have to work with neighboring regions to see if there are opportunities to do things across the scene between region A and region B I'm confident we're going to be able to do that that's it I look forward to your questions at the end of our panel good afternoon they cut me to two minutes at our deal this morning so I feel like I'm really in clover here David Cook from the North American Electric Reliability Corporation reliability means different things to different people to a customer it might mean the lights come on when I flip the switch or there's a momentary blip ruin a product run the vast majority of outages occur on the distribution system and NERC doesn't have anything to do with those our focus is on the bulk power system and for NERC reliability means that the system is stable operated within limits has the ability to deliver the electricity that's requested both in normal times and under reasonably foreseeable contingencies or problems my colleagues have talked about the benefits of interconnected operation and they are many but interconnected operations also carry a risk problems arising in one part of the system can have enormous consequences far away in August 2003 some tree contacts in northern Ohio initiated a cascading outage that within minutes blacked out 50 million customers in eight states in the province of Ontario all of the operators are extremely dependent on every other operator doing the right thing for reliability you've already heard that grid is an enormous complex machine in the U.S. that machine is owned by hundreds and hundreds of people operated by a lot more the single machine also spans the U.S. Canada border because it is a single machine it must operate to a common set of rules and NERC's reliability standards supply that common rule set NERC's rules apply to the physical system and they work regardless of the business choices the business model or the various market decisions that participants have made because they are all dealing with the same physical system for decades the rules were voluntary with no enforcement mechanism that changed in 2005 with passage of the Energy Policy Act and the addition of section 215 to the Federal Power Act now the rules are mandatory and enforceable in 2006 NERC was certified by FERC as the Electric Reliability Organization under section 215 NERC develops and enforces reliability standards that apply to more than 1900 users, owners and operators of the bulk power system NERC annually issues seasonal and long-term assessments of the reliability and adequacy of the system we monitor the bulk power system in near real-time we analyze disturbances and off-normal events for lessons learned we train and certify industry personnel and we operate the electricity sectors information sharing and analysis center in coordination with the Department of Energy and the Department of Homeland Security NERC is a private non-profit corporation governed by an independent board of directors with enforcement authority delegated from the federal government the trustees are elected by the NERC members which include the whole range of stakeholders in the electricity industry investor-owned utilities state and municipal-owned utilities the federal utilities power marketing administrations the rural electric co-ops independent power producers large customers small customers and government representatives NERC is subject to oversight in the United States by the Federal Energy Regulatory Commission and we have comparable arrangements with regulators in Canada NERC does much of its work through eight regional entities who have front-line responsibility for the day-to-day monitoring in the compliance program we also work extensively through stakeholder committees and teams so that NERC can harness the vast technical expertise that exists in the industry to work on the problems back to our oh that doesn't go you've got a better slide in the prints than what this is back to our single complex machine it's designed and operated by humans humans sometimes make mistakes it's a large physical machine and machines break that happens every day on the system and so the rules require that the system be planned and operated so that at any point in time we can lose an element in the system even if it's a very large transmission line or a large coal plant a large nuclear plant and the system will remain absolutely stable everything is within limits and the load would continue to be served and that's what we refer to as the N-1 condition things happen like that happen probably while we're speaking a generator is tripping off some place we don't like anything because of the redundancy built into the system to deal with events like that one further word about congestion to wrap this up congested on the electricity system is different from other places where congestion occurs if you're making a phone call and the system is congested and you get a busy signal your call doesn't go through if you're on interstate highway and it's congested and you're in a situation with the electricity system when it's overloaded it continues to be overloaded and so the rules and the operators need to work with limits that they've studied ahead of time to know how much that line can carry and as a particular line approaches its maximum limits they have to start making adjustments in the system so that otherwise the line would literally burn or just simply sag into things underneath and that's why we place limits on the system and those limits are what these guys refer to as congestion but it's what means that we have to dispatch a more expensive generation to solve those kinds of problems ultimately it may mean even shedding load to keep the system stable but it also means that renewable energy may not be able to be transmitted to load centers it's getting better now but in West Texas there was a lot of wind generation that was simply bottled up because there wasn't a transmission to deal with it so additional transmission is a way to deal with these congestion problems I'll stop there and we're interested in your questions thanks very much well you've been drinking from a fire hose for the last hour and a half and we're happy to field your questions I think you should have an overwhelming sense right now that this is a very complicated piece of equipment this electric grid that we all depend on it's probably the most important thing that you never think about because we are so animated by electric power it's clear that utilities and RTOs are continually walking the high wire trying to keep the system up, keep it reliable that FERC is trying to nurse the industry into the future with various kinds of regulatory initiatives using its authority which is not always very extensive that engineers and other professionals have their work cut out for them trying to make this infrastructure adequate to serve all our needs not just today because when you build a transmission line it's going to be there for a half a century but anticipating what the needs are going to be what the technology is going to be what the markets are going to look like and so forth so just by way of benediction I hope you understand I'm very complicated an expensive enterprise but one that I think we all need to make an effort to understand as complicated as it is questions for this wonderful panel thank you that's rather loud first off could I ask you to expand a bit on why current market design impedes attaching further turbines in areas in which they could particularly be used and then secondly could you guys comment a bit on recent current and upcoming developments and projects to shield the power grid from natural disasters and the like I think initially that's yours Jeff but there may be implications on what you can say so the first part of your question was just what's preventing some of this renewable energy and I wouldn't call it necessarily so when you say market design I have to my FERC head tells me the RTO and ISO like Jay works at and the market rules they have for the day to day operation of their wholesale power market but backing away from that it's probably not really a market design issue in that way it's in many measures a transmission capacity issue and it's not just that the lines that we have today don't have capacity it's when you look at Jay's map that he put up of the wind resources if you were to overlay the transmission grid you're not going to see much transmission in some of those areas that were deep red and purple which is one of the reasons that planning for those kind of things and planning for public policy requirements in FERC's mind was really really important so that those kind of things could start to be planned in terms of the second part of your question I would defer a little bit to David only I would say that FERC does have a proposal out for NERC to develop reliability standards on the risk that geomagnetic disturbances essentially solar storms present to the grid that's an ongoing effort it's both FERC has proposed that standards be both operational meaning how do you operate the grid the impacts of some of such things and then any other potential steps that could be taken beyond that so it's highly detailed and David might be better dive into some of that in terms of the natural disaster kind of thing the utilities are in discussion with their largely their state regulators and their state policy makers on investments to be made to strengthen the grid and things like Hurricane Sandy and discussion of what the tradeoffs of that would be Jeff has mentioned the rule that we have underway to develop standards for geomagnetic disturbance there are already operating procedures in place in many of the utilities that deal with this issue we learned a lot from a 2009 outage in Quebec caused by geomagnetic storm and a lot of that learning has already been put in place in terms of operating procedures and we're continuing to move forward on those some of it is a technology and knowledge issue that we're just on the front edge of and continuing to learn about and I think this is something that will evolve I'd just like to add a little bit about the lack of transmission if you look at the plans that are in place and actually the projects that are being built as we speak they are significant at least within regions and RTOs and ISOs SPP has basically a $4 billion asset base that's our transmission infrastructure that we've inherited over the last 50, 60 years we've just started building several major projects out in the first part of the grid to harvest the wind resources and to make the grid more efficient we've actually approved $8 billion worth of new transmission projects so your $5 transmission component of your bill is going to go to $15 but the good news is your total cost will go down from $100 to like $80 but it takes time to build transmission and the biggest thing you've got to get over is this hurdle of uncertainty regarding cost recovery and for quarter one thousand is going to help with that a lot and how you your cost allocation methodology probably will evolve with time ours has over the last few years and right now we have a very simple and fair approach that if it's basically a highway project, a very high capacity, high voltage line everybody pays because everybody benefits and it took a while to get there I hope this whole industry can get there at some point and we can start building bigger projects across regions I think that's one of the limitations is that there isn't projects to move renewables beyond one region right now things are being proposed and hopefully others will get implemented but the lack of transmission is one of the constraints right now with the Americans with the U.S. High Speed Rail Association we're proposing a national high speed rail system for the entire country which is about 17,000 miles of all new electric rail and I'm curious can the grid handle that now or is there enough generating capacity on the ground now with power plants renewables and the grid to handle a major electrical user such as this and also as we ramp up electric cars that's my first question the second one is if you actually had private investment money plenty to work with what would you actually invest it in to get the grid to the ideal state I'm not sure who to direct that to but whoever let me start and others please contribute on our radar screen when we look out at 10 year and 20 year forecast we do not have infrastructure like electrification of the railways in the forecast could we serve it it kind of depends on where the load centers are and how they are located relative to the existing grid and the planned reinforcements that are in place I would hope we could work together and make it happen a lot of people are having forecasts for electric vehicle penetration especially in San Diego and some other markets and that is affecting how their distribution system works and how the loads are stressed on the transmission system too so that is being captured to a certain extent but probably nothing close to what you're anticipating Jay just a little plug for your company though as you look at some of the regional planning processes one of the things that SPP is facing now is this shale gas explosion and all of a sudden load is appearing in the middle of nowhere where they didn't expect it and they didn't plan for it so within SPP's planning process they've instituted this I'll do the acronym wrong but it's a high priority planning study essentially to address kind of this need that has mushroomed overnight so I think their mechanisms in place as if an infrastructure like that were on the horizon that would kick in I know this is happening in SPP I'm sure the other entities have similar mechanisms that they can kick into play for those kind of things One thing to add about that high priority incremental load study my group's managing it so it's a challenge and just trying to get our hands around good data to understand what the forecast are and that they're consistent and they're believable and that we can develop robust regrets plans that actually will give us some options down the road should load change should the economy shift whatever we need to focus on that that is going to be one of the challenges for us I think it's useful to that demand for electricity is increasing at a really relatively low pace but there's a tremendous demand for capital and for new investment because the system is expected to be ubiquitous reaching places it's never reached before to be more resilient and to be more animated by digital technologies so the question about what would you invest in even without this very interesting rail scenario there is a prospect of two to three hundred billion dollars in investment and so is there enough on the ground right now I would venture to say that this is not a that if we were to take a snapshot today it would probably be very problematic as the generation makes changes and the grid becomes stronger and we become more efficient in our use of energy we could probably accommodate that kind of demand but it's not something that we could do today I don't think we have a question over here hi thank you I'm sorry hi thank you thank you for holding this today it's been insightful I was hoping and I'm bringing the conversation back a little bit that you could expand on how does stricter environmental regulations impact the economic efficiency of delivering energy to the consumers and if you have or if there are any recommendations on how to remediate that issue anyone I would start by this has obviously been a huge topic over the last couple of years with new EPA rules and one of the things that's mitigated any kind of a rate impact and will continue to is just the low price of natural gas natural gas has really really helped to bridge this transition I think planning processes have a role in this too planning processes that are nimble that can take account of retirements of power plants that are pressured by environmental rules and that can plan solutions not just you know because you can replace a power plant with transmission you can replace a power plant with another power plant you can there are a number of different things you can do and I think having open and transparent really going to help that situation what the rate impact will be I don't think I could say in large measure because it depends a lot on how utilities choose to address those rules whether they choose to retrofit, retire or do something else but one of the requirements that FERC has for planning processes is that they consider transmission as well as non-transmission alternatives on a comparable basis and that can help to kind of make those trade-offs between do I build a transmission line do I reinforce a substation whatever I need to do that can help with that other questions yes sir this is also probably building on that same question I know utilities have been really struggling with the changing way we generate electricity because solar the grid that was meant to push power out in one direction now power us to go the other way from household solar we have variability in these huge wind resources you're talking about but how is your life changing on the high voltage and when we talk about electricity moving in two directions and dealing with the variability what is really new in the high voltage transmission grid that you're doing to cope with these new resources that's a great question let me start one thing about the variability of renewable resources whether they're wind farms or solar farms they actually complement each other if you look at the patterns at least the onshore the wind in the heartland in the planes is basically some people have called it phantom power because it comes up at night and comes down in the morning the solar is just the opposite one thing that you'll find is that if you have a robust transmission system you can really deal with the variability across broad geographic areas to the extent that you could actually mitigate a lot of the problems with a single balancing authority for example trying to chase the wind in their backyard that's one of the reasons we're going to a broader consolidated balancing authority at SPP where we'll take 16 entities that are all chasing the wind and the resources within and balancing by second like mentioned so we'll go to one aggregate balancing authority and see the benefits of that bigger is better because we can all somebody's wind farm will be ramping up well somebody else is ramping down and now we just have to chase the net aggregate ramp which is probably much more manageable so market design helps with that but you got to have transmission to be able to do that and we're working on that it's a good question yeah and to sort of add to that one of the other things that that variability drives if we were doing transmission 102 or maybe it's 201 Wayne would probably talk to you a lot about what are called ancillary services which are all the other things that you need to make the grid operate stable in a stable way things like frequency regulation service which is power that's used to manage frequency those needs become greater when you have more variable resources on the system but one of the things to keep in mind is that there's always been a variable element on the system and that's load the difference now is we're also adding generation as a variable resource and one of the things that's driven and this is as much a wholesale electricity market issue as a transmission issue is the need for flexible resources that can respond quickly traditional coal plants, large nuclear plants, they don't ramp up and down quickly the oldest coal plants can take 12, 14 hours to start up and so we're seeing systems with a lot more need for very quick start type resources that can be on the grid and 30 minutes an hour even less so that goes as far as trying to develop storage and things like that that can come on the grid really really quickly one other compliment comment to make in that regard variability of renewables is being addressed to a large extent by much better forecasting techniques today than we've had in the past. Utilities actually hire meteorologists now to understand the wind fronts and what that's going to do to their wind farms or what that's going to do to their cloud cover and what it'll do to their solar generation throughout their network so better forecasting is a high priority and there's a lot of resources going to that because there's a huge value there if people can actually schedule and understand how much risk and uncertainty there is next hour or four hours out. I've had a question for years now how viable is direct current for transmission lines as opposed to the alternating current can they be buried? Well two questions there so the viability it's 100% viable so it's a proven technology if you look at China as an example if you look at the Chinese grid right now they have a very similar situation where the majority of their population lives along the coast they have huge resources inside China and so they currently have about six HVDC projects that have been built in the last 10 years and they have probably one per year for the next 20 years planned and they've broken the barriers they go plus or minus 800 kV moving 6500 megawatts they've just pushed the vendors to break the 1100 kV level on it so it's been proven in this country so it's a very viable technology for the right applications if you look in Europe they're proposing networked DC because of its efficiencies bearing DC or AC for that matter is obviously something that is on everybody's mind and there are applications where bearing lines make sense there have been a couple of projects proposed in the PJM for instance that utilized existing right of way to enhance existing capacity using buried cables the technology is such right now that at about 1000 megawatts is about the limitation cable systems it's not as easy as just burying it there's a lot of physics and heat transfer stuff that goes into that so it's a very, when you think about a cable project it's actually a cable system because if you think about over short distance the atmosphere surrounding that cable for instance if it's a subsea cable it's just cooling it and keeping it cool so you keep the cable size relatively small you keep the insulation requirements relatively small that kind of thing once you go to large power and long distances overhead is pretty much the most efficient way to do that because if you start trying to bury large cables over topologies and geologies that are varying quite a bit it becomes a very complex system and then it's not a matter of when you have an outage, those outages are typically very extended in nature because you have to locate the fault then you have to excavate it and splicing large cables is a very time consuming effort whereas outages on overhead transmission can usually be repaired in a matter of hours if not days depending on the extent of the outage so there are some projects where it makes sense to bury the cable there's others where it's beyond the envelope that you have I just want to ask the follow up question you mentioned China they're currently building something like 10,000 miles of brand new high speed rail and it's coming online really rapidly are they having to expand their grid really rapidly to meet that because they're also building metro systems that are electrically powered and so they must be quadrupling their electrical demand almost overnight how are they doing I don't know if it sticks off top of my head but China is responding they're responding in their grid growth to just their industrial growth and load growth in general so they've got massive transmission expansion plans and energy expansion plans it's easy when you have one regulator and one landowner in the country sometimes to site these projects though so their regulatory paradigm is a little bit different there as well the Chinese arguably have the biggest grid in the world now but central planning is not something we do and boy I can tell you if we had had to well let's put it this way if the interstate highway system would have been regulated like the electric transmission system I don't think we would have built it we'd still be on two lane roads let me make one brief commercial announcement and I'll turn it back to Carol who will probably give us a benediction of some sort but we've talked a lot this afternoon about the benefits of transmission and even in the industry it's not always completely understood how particular projects provide benefits particularly over time because they are such long-lived assets the wires organization is going to publish a study in about 10 days that addresses this all in one document for the first time and kind of outlines the experience the industry has had in the last decade with planning transmission according to what the long-term benefits are going to be you can build a project to access renewable energy the Sunrise Powerlink in Southern California is a good example and then the local utility decides to cancel operation of its nuclear plant suddenly that project now becomes a big insurance policy a big reliability project and that's the strength of having a grid an integrated grid is that transmission serves multiple purposes at different times it also means that it's very difficult sometimes to persuade people that transmission is needed because they don't see the need as being immediate and obvious so check our website in about 10 days or 2 weeks and you'll have access to that document I think it will be pretty interesting Carol Thanks Jim I just want to thank everyone for being here I want to thank you Jim and all of you guys in terms of this wonderful panel it would be good if we could now think about doing or whatever because I think that there are so many questions other areas as we look at the whole role of electricity in our very complex and interconnected economy and so we would welcome your feedback and questions to any of our panel members as well as to EESI the presentations will be up on our website and so that you can actually see in better color and larger than on your handouts so please take a look at that and the video from today's briefing will also be up there so I want to say thank you all for coming and thank you very very much to our wonderful panel