Good morning, Howard Wigg, Old Green, staying back away, December 6th, 2021. And today we will talk about carbon. Carbon is not the stuff that's at the edge of the pencil that you used to write on with. Yes, it is, but carbon is a little more ubiquitous than that as in carbon dioxide. Those three atoms swinging together and we're fine with the oxygen part, but it turns out the carbon part is causing just a wee bit of problems like the extraordinary weather we're having right now and the fires in the West, floods in the East and so forth, so forth. So what do we do about carbon? Scott Glenn, our manager for the Hawaii State Energy Office my employer was at the COP conference in Scotland and on the way back he stopped in Iceland where they have a device that extract carbon from the air makes it into a solid rock and then deposits it. Now that sounds like a good way of getting rid of carbon but they said for all the success that they are realizing who really effectively stabilize and even lower the Earth's temperature, we'd have to have about a million of these devices all over the world and they are great consumers of energy. The reason Iceland can do it is they have virtually unlimited geothermal heat sources that use this. So maybe that's not the most practical application in the world, what if instead we changed human behavior is a point where humans always follow the money that is going to be the topic today, carbon pricing. And I'm very pleased to bring to the stage Mr. Noel Marin, he is the community resilience specialist and Dr. Paul Bernstein, who's a part-time economist at University of Hawaii, welcome gentlemen and the subject today is carbon pricing, please Noel, take it away. Thank you, Howard, it's great to be here. I appreciate your program and how you're shining a bright light on the many actions that are required for us to be able to address our climate crisis. My colleague and I Paul will be tag-taming today and we'll share our insights on carbon pricing. I'd like to first say that I'm not a scientist nor an economist. My background is in enterprise technology. However, I am, we all are fortunate to be in the midst of thousands of scientists, economists, environmental advocates and many more working to solve this climate crisis. We've long understood the causes for climate change and we really know what must be done. We need to aggressively implement many of the solutions to reduce global warming emissions. We need to draw down legacy emissions, Howard, as you just described and we also need to prepare our communities for the inevitable consequences of climate change. And all this must be done in a way that is equitable, inclusive and just. What's important is that we understand and just, what's important is that we prioritize the solutions that can have the most immediate impact. If we turn to slide one, please, I just wanna share a little information about our organization. We are both state coordinators along with another individual, Molly Whiteley, or this organization called Citizens Climate Lobby we're a nonprofit, non-partisan grassroots group. We have over 200,000 members nationally. Here in Hawaii, we have over 900 members. And what we do is we create political will for durable and effective climate legislation, both here as well as at the national level. Durable means that the policies that are implemented are not subject to the whims of who's in power. And effective means that we can affect rapid reduction in emissions and do it in a manner that also cares for our people and our economy. But before we go into carbon pricing, I'd like to share some contact. Some of this may be a review for some, but I think it's really important to take a look at this as it lays the foundation for what we talk about later. If we go to slide two, what you see here is essentially where the emissions are coming from, right? As you can see the energy sector, transportation, electricity production, and industrial processes contribute to the lion's share of emissions. Slide three, if you go there, you can take a look at the fact that while we are putting an emphasis on CO2, it contributes to 75% of the emissions. There are other gases that we shouldn't be concerned about, methane, nitrous oxide, fluorinated gases. They may be smaller in proportion to the emissions, whether and shorter live, but they also have a very powerful heat trapping quality compared to CO2. So we also must focus on reducing their emissions. By the way, there's this very promising development with the advent of satellite monitoring and detection for methane. And this allows us to better understand where these emissions are coming from and be able to, with that attribution, be able to manage the issue. Let's go. Well, I just attended a webinar on methane containment and they cited this exact fact and they said basically, once you have pinpointed the source of the methane emissions is generally connected to petroleum production, that it's a matter of essentially closing the leaks, getting down there and just tightening things up. It shouldn't be emitting and you just tighten it up. Relatively simple, hopefully, hopefully, this is more technological progress coming to assist us.  We're able to start to pinpoint where these issues are. And as they say, you really can't control what you can't measure, but with this pinpoint, laser pointed detection, we're now able to do exactly what you just described. And fortunately, some of the solutions are really simple, right? Making sure the leak goes away as an example, like you just described. Let's turn to slide four and take a look at emissions globally. This gives us an idea of the top emitters across the world. And I should say that there is more than this that meets the eye. If you take, eventually, you take a look at, and we'll look at this shortly, that it's not just the net emissions per country that is important, we also should take a look at emissions per capita. But if you look at the slide here, you see that the lion's share is China with the 12 gigatons emitted, right? The US comes second, India, Russia, and Japan. Now, if you go to the next slide, you'll see that this is the emissions per capita, so this is the emissions per person. You'll notice that the US and Australia are there within the top emitters. And you see a lot of smaller countries, island nations that are actually top emitters. And so the importance of this is that we need to take a look at it, not only from a net emissions perspective but also per capita. There are many different things that we can do, for example, in the US to reduce our carbon footprint and that could translate into not just our emissions going down, but also influencing others around the globe. Now, well, question, what in the world is Trinidad-Obego doing in there? I don't think of them as a major oil producer or anything. Yeah, I think that when I looked into this, I believe, and Paul, feel free to chime in as well. I believe this is because they are an island nation if I'm not mistaken. So these island nations, and think of Hawaii as well, right? We import a lot of our energy. So these are nations, smaller nations that are heavily dependent on fossil fuels and are therefore contributing quite a bit per capita. Paul, anything that you'd like to add to that? Yeah, I believe Trinidad-Obego, I thought they used to or maybe still have a refinery. So they are somewhat energy producers. That's well. Yeah, I think that contributes to it as well. That would probably explain it. Yes, thank you. Okay. So if we turn to slide six, you know, this, I raise a question, what does this all mean? Collectively, we dump over 150 million tons of emissions into our atmosphere and we do this every day. And we treat our atmosphere as this open sewer as Al Gore would say. And this is mainly from the burning of fossil fuel. The key cause for global warming is the burning of fossil fuels. We've known this for decades. We know what needs to be done. And to address this problem, we must cut emissions aggressively. Now, just as you would first turn off the spigot, you know, when your tub is overflowing, we need to stop burning fossil fuels to control warming. So what do we do? We put a price on carbon. Just as we, when we put a tax on cigarettes, for example, we dramatically reduce smoking rates. A price on carbon will have the impact of reducing the use of high carbon products. And there have been several modeling studies that have demonstrated the effectiveness of pricing on changing difficult macro behavioral patterns. If we go to slide seven, and this is in response partly, Howard, to one of your questions that you've posed offline. It is, you know, what are the various strategies that are out there and how do they compare in terms of efficacy? And if you look at this, the top most would suggest the least effective in terms of addressing global emissions. And these are generally localized. You know, they could be a state, they could be a sub-entity within a nation covering one sector. And a good example here is the regional greenhouse gas initiative. And this is implemented in the Northeast. There are about 11 states and it addresses the power sector. The majority of the carbon pricing schemes that we have globally cover a variety of different sectors and also greenhouse gas coverage. And you'll see here that there are around 45 countries or so with pricing in some form or another. And there are many others that are in the process of introducing pricing or some type of emission trading scheme. Now, I should note that the United States and Australia are the only countries with developed economies that currently don't have a national carbon price. This is something that our organization and many are trying to change. Now, at the very bottom, you have the potentially most effective but it's also the most challenging because it does demand that there's collaboration and cooperation at the global level. And these are not necessarily pricing strategies that we have here, but I wanted to just call out with Kyoto and also with Montreal protocol. We had essentially a situation where multiple nations across the globe agreed to with Kyoto to reduce greenhouse gas emissions. And then for Montreal to reduce the utilization of CFCs which were destroying the ozone layer. And one very notable thing about that is it worked. We were able to cut down the use of CFCs and the ozone started to heal itself. The consequence of course is that HFCs were a different type of gas that were used to replace those refrigerants and they unfortunately have this very powerful greenhouse greenhouse effect. So hence we have this Kigali amendment which hopefully the US will be able to sign as well. So the point of raising these global arrangements is that they offered the opportunity for rapid action on global issues. Of course, they're quite a bit more challenging to implement and therefore action at all the other levels that we have, including at the national and local level are important because they all add up at some point. So with this, I'd like to now have Paul share with us information about carbon pricing here in the US as well as locally. But Howard, wondering if you had any questions for us? Yeah, well, no, I'll do a question later as we get into the details here. Thank you. So Noel, I wanted to pick up on what you were saying that really key to fact, as you said that Montreal Protocol is working still regarding the CFCs and I think an important element tying in with what you've been saying about carbon pricing is that I think most people believe the Montreal Protocol was so effective because there were readily available substitutes that were cost competitive with the CFCs. And I think that that's a lot of what we're trying to get to with having a carbon price that make the cost of these alternatives to fossil fuels more competitive. And then we'll see that the market and other countries, et cetera, will undertake the behaviors, namely reducing the use of fossil fuels that we need to happen to address climate change. So that, and you can put up slide eight. So speaking of carbon pricing, so in the US over the last few years, there've been a number of national policies proposed to essentially put a price on carbon. They've differed, let's say primarily, both in the stringency of the carbon, the price on carbon, and therefore sort of the emission reductions they were meant to achieve, as well as the dividend. And one thing that the distance climate lobby actively pushes is a return of the dividend or return of all the carbon revenues back to individuals. Some of the, so that's essentially the bill that distance climate lobby is supporting is the Energy Innovation and Carbon Dividend Act. The other bills give a certain portion of the money back to individuals and then reserve some of the funds for infrastructure, helping economies that rely on the fossil fuel industry providing them some money for transition, some monies and some of the policies are allocated towards research and development, which is certainly critical if we're going to address some of the certain sectors in this economy. Next slide, please. So Energy Innovation Carbon Dividend Act or shorthand carbon fee and dividend, in terms of how it works, it places a increasing fee on the carbon emissions that result from the burning of fossil fuels. To make the policy the lowest administrative burden the carbon fee is placed upstream as far as possible. So at the, actually the point of extracting coal or natural gas and at the refinery. So based on the carbon content of these fuels the carbon fee is placed and carbon revenues are collected by the government. Then the government goes out and returns all this money back to individuals in equal shares. So it means everybody on this, the three of us would get the same amount back regardless of how much money essentially we put into the kitty or into the pool. So if I'm driving a Hummer and I leave my lights on all the time and have lots of air conditioning and you Howard and Noel are driving a Prius and very good about turning off the lights and what have you, I'll be putting a lot more money into the pot than you folks, but we all get the same amount back. So therefore you're basically rewarded for the behavior that will lead to lower greenhouse gas emissions. In addition, by doing it this way the policy becomes quite progressive and I'll get into that a little bit later. The other element or kind of the third leg of the stool if you will with the carbon fee and dividend is what's called the border carbon adjustment which essentially is aimed at protecting domestic industries. So if the US employs carbon pricing and trades with another country that doesn't have carbon pricing then the government will credit US exports to that country based on the carbon fees that US company had to pay and put a tariff or a tax on imports from this other country that doesn't have a carbon fee. Next slide. Okay, so essentially I'd say why does ECL like this bill, the carbon fee and dividend bill and may I add that there are 3,500 plus economists who find an open letter supporting carbon fee and dividend and I believe there's something like 28 Nobel laureates and four former chairs of the Federal Reserve. So it's not as if it's just a policy that Noelle and I like is broadly supported. And I would say going back to something Noelle said that I guess I kind of think of it as a free ease if you will, why it has appeal to economists. It's effective, it brings down emissions very effectively. It addresses all emissions, actually all emissions from carbon dioxide that occur in the economy. It's not like an efficiency standard that only addresses new technology. Placing a price on carbon would affect people's current operating behavior. It's efficient. So there's low overhead costs, low administrative overhead costs is just economically efficient. There's not a lot of waste with the policy. And possibly most important is it's equitable which goes back to what I was saying about it being progressive because in general higher income folks will be paying much more in carbon tax or carbon fee either directly or indirectly than lower income households. But again, every household or every individual, I should say receives the same amount of revenue from this policy. And therefore since lower income folks are putting less money into the kitty but receiving the same amount back, they in general on average studies show that lower income households or lower income individuals will actually receive more money than they put in. The opposite is true for the higher income but they're much more able to deal with the increase in prices or what have you. So carbon fee and dividend does a beautiful job at protecting low income household and protecting them from the price increase and helping them make this transition. I'll let me be the devil's advocate here. We have a fellow living on the Waianae Coast who was a dishwasher in Waikiki and he drives a 1996 Oldsmobile, not so well tuned that gets maybe 13 miles to the gallon. It goes all the way from Waianae to Waikiki and then back again fighting rush hour traffic both ways. And he's earning a dishwasher's, oh wait, what do we do about this poor fellow? I agree with you that this is one, probably as this individual that you're describing may not actually take in more money than he pays out. A couple of things though, one is any policy that we want to enact that is going to seriously address our greenhouse gas emissions is going to cost money. And so people talk about a renewable portfolio standard in the electric sector, talk about efficiency standards, what have you. All of these have costs and none of these raise any revenue. So that same dishwasher is going to have to pay more for his electricity, may have to pay more if you had cafe standards, so vehicle efficiency standards clearly would not affect the dishwasher immediately but when going to buy the next car, it would make the car more expensive. So, but as I said in these policies, there's no money to give back to the dishwasher. Whereas with the carbon fee and dividend, at least the low income person, this dishwasher in have some of his costs covered. Okay, I would, I were in charge, I would say that there'd be waivers for low income people and in this case, he might apply, be able to apply for a loan to get a much more fuel efficient car. Right, you could do that. You could also structure it so that you decided to have an income threshold, let's say and so high income folks don't get any of the dividends and you actually give more low income folks, right? Maybe low income folks get one and a half shares and then somewhere in the, you know, keep going up somewhere in the middle, they just get one share and okay, if you want, you give the high income folks a quarter share or something like that, right? You could certainly make it much more progressive to, as you said, protect folks like this and folks in rural areas in general, right? Who have to drive long distances for their job? I'd like to add to that in this particular use case, there's a situation, the situation is one where someone is not financially able to afford, let's say an electric car, something more efficient. One of the things that, you know, as we look at this particular policy or this particular solution is that it should not exist in a silo, right? There will be other interventions that will be needed to be able to help move everyone forward, including the situation. And what I'm referring to is, for example, if we were able to introduce, you know, there are the tax credits that are also rebates for EV purchases that may come out, come about, that could be configured in a way that would allow for lower income individuals to benefit more and that will help offset the cost of acquiring clean transportation. Because the fact that he's using, you know, a really old vehicle, very inefficient, it's also emitting, you know, that's still an issue, right? That ultimately will need to address. Hey, thank you. We've got two minutes to wrap up. Time passes faster around here. Wow. Do you want to take it? Noel, do you want to wrap up and we'll skip? Yeah. Why don't we go to slide, well, slide 11. I think we should just make a quick mention of this. So there are attempts here locally to establish a carbon price. There was an attempt, a couple, for the past three years now, including carbon cashback in the last session, and there will be additional attempts, I predict, moving forward. Additionally, there was a study that was conducted by Yojiro, which is very localized, and it has demonstrated that there will be, you know, great benefit to our community to establish a local carbon price. And then the last slide here, I just wanted to just call attention again to the fact that we're in Code Red. I know this is a Code Green show, but we're in Code Red, and we need local and global action, and we need a lot of it right away. We need to aggressively cut emissions. This is one way to do that, not the only way, but one of the many ways, a very effective way to do it. We also need to draw down emissions. There are mechanical ways to do this. There are nature-based solutions. There are forestation solutions, and we also need to adapt. There are all these adaptation strategies. The point I'm trying to make is that they all have to coexist, and we all have to be very aggressive about them. Importantly, we need to focus on those which are most important first, or most effective first, as a way to make the most progress in the relatively short period of time. Thank you. I'm in the energy efficiency field, specifically building energy efficiency, and the technology exists where we could cut the energy use in homes and buildings by half, very cost-effectively. The technology is there. It's just the will and the pricing structure that's not there. I'm so supportive of that, Howard. I think efficiency across the board, buildings, even transportation, that's one of the reasons why we're pushing really hard with electric vehicles because they're super efficient compared to fossil fuel vehicles. So no emissions, more efficient. So if we can reduce our energy need, then that just means less renewable energy solutions that we need to build. Totally agree. Okay, and needing to wrap up, is there a way of Googling either one of you who are interested, people could Google something and then your contact information with the pop-up. Your website, or the cclhawai.org is certainly one place to go. Well, can you spell out that acronym, please? Yeah, cclhawai.org. That's real easy. And you can also search for Paul Bernstein and Noel Moran Hawaii on Google, and I'm sure you'll find us. I'm more likely you. Hey, it comes time to bid fond adieu, Paul Bernstein, Noel Moran, thank you very, very much and look forward to your fighting the good fight in the upcoming legislature. And this being duplicated, I'm assuming nationwide by many, many, many jurisdictions. I wish you all the best in this noble effort of yours. And with that, I say, hold green farewell from Howard Wigg, December 6th, 2021, thank you very much.


How's it going? It's Nate with the weekend and next week's weather forecast on Saturday. It's gonna be a real nice day warm temps Upper 60s possibly 70s In the afternoon for the morning, it's gonna be cloudy It might clear up a bit in the middle of the day, but should be cloudy most of the day be cool in the morning And it should warm up by the afternoon Um low winds won't be too humid either and the pressure should be high in the morning, but throughout the day it'll wane off um In preparation for sundaes weather, which is gonna be Wet and cool. It's good. You want to be staying inside. It's gonna be a lazy sundae low 40s to mid 50s um expected temps super cloudy and that cloud Cloud cover is gonna turn to rain by the late morning Um in the afternoon it should expect heavier rains um that waning in and out um, and by the end of the night the rain should stop The wind will be low all day low pressure from that rainfall and high humidity too This weekend jet stream is having effect on the weather like it always does Saturday we're gonna be on the left side of a trough Um in the jet stream It's gonna be better weather, but as we move into the next trough over on sundae it's gonna be Um cooler and wet weather. So for cloud cover Um into saturday it should be relatively clear part of the cloudy as you can see from this radar But going into sundae we got this cloud coming over and it pushed over from the jet stream And that's gonna give us some wet weather. So for next week monday it should be cool and cloudy Um low winds and no chance of rain Tuesday it's gonna warm up a bit possibly uh highs in the 60s Um low winds again though and low pressure It's gonna be overcast throughout the whole day Wednesday it's gonna be wet light rain all day interspersed with overcast skies Um winds will be gusty in the morning and uh Temps should be in the high to low 60s. So Quite humid too from that rainfall Um thursday is gonna be chilly Um and wet again like wednesday it's gonna be super low pressure and humidity super high humidity um With winds peaking like 10 to 15 miles per hour And on friday it'll be cool and cloudy low pressure light winds Chance of rain following thursday's weather too


What this is that is a land for the for the community is for them to come in and be able to get test Quickly and get treated quickly So they won't be in our ER because you know ER has got a lot of people down there and when you're around a lot of people That's how you spray the flu So we're trying to decrease the spreading and also make it more convenient for our community be really careful Be conscious about it because you know we are seeing an influx of it At PNC so just be really careful out there


So everyone it's your girl Kenzie here from late in sports cards, and I am ripping six personals here for Zork L We've got six orders of the 2022 Panini father's day pack Packs these come in lots of fives. So we've got a total of 30. I'll divide these up by The orders so we've got six groups of five Got one two three four five for the first order one two three four five for the second one two three four Five for the third One two three four five for the fourth one two three four five for the fifth one two three four five four the sixth six orders five bundles 30 packs total Yeah, just about frosty. I've got two more in queue and I'll call it a night Here we go. Good luck Zork. Got a trout base and rookie of Jonathan Kaminga Jonathan Kaminga rookie got Joey Logano and foil out of 199 rookie Evan Mobley Nice Mobley foil Dang, hi John wasn't numbered in 10 Is that what I believe those are numbered out of right George Brett and rookie of Franz Wagner magic That's the font Mulberry and a Patrick Mahomes pick one here. We've got a rookie of Spencer Torkelson and Hornets we've got a patch auto to a 15 of Cody Martin Nice there you go Zorick Cool panini patch auto on that one. Great way to end the first bundle of five there for you bundle number two pack one Another Mulberry and a Kenny pick it rookie Trevor Lawrence and rookie you wonder Franco Got Lamar Jackson and foil out of 199 Dale Earnhardt jr Y Leonard and rookie Evan Mobley Bundle number two Jonathan Taylor and Dale Earnhardt jr All right bundle number three here pack one CD lamb and Jalen green rookie Jalen green What's a big hit then uh john got kd and a jaden ivy out of Purdue Luka Donchich and a nickley yokich foil out of 199 Nice yokich Jamar chase and rookie sam howl back five bundle number three Got a lamella ball base and a jaden hearty from the nba g league. All right bundle number four Trevor Lawrence and a luka Donchich and a scotty barns rookie Scotty barns jaden hearty on the nba g league and foil ai out of 199 ai foil Jonathan Taylor and rookie karson strong pack five bundle number four Joellen bead and a jaden ivy out of Purdue All right bundle number five pack one Got mac jones and red rookie to 99 scotty barns Barns numbered rookie red color match their raptors pack two CD lamb and a cave cunningham rookie pack three kevin dirantz and jeff gordon pack four Got bobby witt jr rookie and a chris alivey rookie sinks. All right pack five bundle five A um ronald a cunha jr and david beckham All right last bundle year four resort pack one Got another bobby witt jr rookie and a sazuki rookie Got a lebron james insert and red to 99 on the um college jersey color match a cooper cub ronald a cunha jr and rookie bobby witt jr Trouts and a wonder franco rookie. All right last pack here for you zorg George britt and rookie of jaylin suggs for the magic All righty zorg that'll do it for your six bundles of father's day packs Thanks again for hopping in and for your patience and we'll get these right out to you


Africa should never be seen as a continent that needs generosity. We want to be treated as equals. Address an issue of the war which has had a negative impact on the African continent, which is the rising prices for food, rising prices for fertilizers. We were clear that we are not going there as beggars. We are not going to ask for a favor to both Ukraine and Russia. We were going there to say open up the Black Sea Channel so that the grains and the fertilizers should go into the world market. So we were not on a begging mission, even as we are in great need as a continent and all that. That should go to demonstrate that Africa.


A game with no rules, while none which are apparently followed. A game where man and beast move together in perfect synchronization. A game which is definitely not for the swish set or the faint hearted. Welcome to a game of polo, as it is played in Ladakh. In Ladakh, polo is rough and tough. There is no fall. The most fall in the game is dangerous. As compared to downed polo games. There is a lot of danger crossing here. There are dows that pull the polo. Although its origins are lost in obscurity, it is generally believed that it came and managed with the Balti princess Geyal Khatum, the pride of King Jamiang Namgyal. The fact is that polo for centuries has been a very popular sport in these rugged mountain valleys of the Himalayan and Karakoram ranges. In India, Ladakh in the north and Manipur in the east are the last two surviving bastions of polo in this very different avatar. There are no gentle chakras or change of mouths midway here. The pace is furious. The game continues and the tempo maintained right till the end. Apart from the men and horses, music is the other indispensable must in a polo match in Ladakh. Surna, the flute and Daman, the drum. As the excitement on the field increases, so do the beat of the Daman and the note of the Surna. The musicians ensure that the adrenaline continues to flow fast and faster still. Even now, a game of polo in the village ground or shagaran means that there are just two categories of people, those playing and those cheering. In fact, to be a part of the village team till recently was considered a matter of great pride. However, progress, development, globalization have taken their toll. Changing lifestyles and urbanization mean that the locals have little time or inclination for a game once considered the king of games and the game of kings. But for these men on their horses, others can choose to play whatever games they may wish. For them, there is only one game worth playing and that is the one they play.


Did you know that the whole visualization effect around your product listing and in your eBay store has a substantial effect on whether the buyer is going to buy this product or not? I'm talking about none other than your eBay template and in this video I'm going to show you guys how to obtain the most professionally made eBay templates for your listings so that buyers will have the confidence that they need to finally hit that checkout button and purchase the product from your store. This will help you drive in more sales so watch this quick intro and let's go. Hello everyone and I'm glad that you're here today to learn about the importance of eBay templates and how to really make the most out of them. One second before we begin, if you are new to our YouTube channel this is the part right now where you need to subscribe to always stay updated on all of the latest and all of the hottest topics that we have coming out on everything that's concerning dropshipping. Having said that, let's go ahead and begin and start learning about eBay templates. We'll start off with the importance of eBay templates, why are they important in the first place, what do they do for us and I want to remind you guys that everything that I'm going through in this video I'm leaving a link right below it to the blog article so that you can learn more after watching and then you can go ahead and start implementing and you will start to notice the rise in sales when you have a professional eBay template. So let's begin with why eBay templates are important in the first place. As I mentioned in the introduction of this video, your eBay template is the whole visualization effect that simply wraps around your product listing. Let me show an example of what I mean. Let's head on to eBay and search for anything, for example, speakers, Bluetooth. What I want to do is enter inside a product listing and show you guys what a template is supposed to look like. Now, not every eBay seller uses an eBay template or uses a template in general for their products and I highly recommend to actually go ahead and do that. So let's check out this seller. So here's his product page. Now in order to see his listing, we need to just scroll down a little bit to the product description. And as you can see here, he has an eBay template. It's rather a simple template, but it's no problem to do this and even do a better job, which I will show you in this video, but this is the template. So we're not just seeing the product and just reading some text about it, but we're seeing some visualization effect around here. We've got the banner up here. We've got the categories here on the left side, which is also a part of the template. And if we scroll down, we can see more things that have to do with the template. As you can see, the colors here gray and green are his template colors. And you can see the specifications, what the package includes, all of that is a part of the template and the return shipping and contact us and here the copyright down and below. So everything here is actually a part of the template. And if this seller wouldn't be using a template, we would just be seeing a whole bunch of boring text without any images, without any nice visualization effects around the product. And that will not only make it boring, but also less professional and buyers are less likely to buy from those types of stores that simply do not look like a real business and a real store. Now, besides just looking nice and professional, our templates actually hold very valuable information about this current listing, like what shipping options we have, the return policies and so forth. So if I click back to that one seller that we just checked out, and I scroll down a little bit, you can see that they have the return and shipping and contact also inside the product template. So this is another thing that's really important about templates. One of the reasons why we really want to have them. The second reason is simply gaining customers trust by using trust badges. Trust badges is another thing that we can add in our eBay templates and a trust badge is what we're seeing right here. So you can use icons like worldwide shipping, 30 day money bag guarantee or 60 days or 14 days, whatever you're giving them, 100% secure online shopping, free shipping. And of course you can use much, much more trust badges than that. I will show you soon how you can get all of this and more really easily and have it done uniquely for yourself. The third reason why we want to have eBay templates is because they take an essential part of branding your eBay store. The whole branding effect really makes your store look much more professional to buyers. And when you brand your store, when you make it look like a brand and at the end of the day, you can really make it a brand, your template is actually going to help the branding process. For example, when you compare a store that doesn't have a template to one that does, you would probably much rather buy from the one that has a template, even if the product costs a little bit more. Because that store looks professional, looks like a real business when compared to the other store that doesn't have an eBay template and simply has black and white text all around the product's description. The fourth reason why the eBay templates are so important to have is because you're simply going to get more store exposure this way. This is because you can add a whole bunch of links as I showed you from this seller. If we look here on the left side, we'll just scroll up a bit. And here on the left side, you can see more products that you're selling for more categories. So if these speakers are not really something that I'm looking for, or if I thought it was, but then I entered the product listing and I saw these categories on the left side that also are really interesting for me as a customer. I'm definitely going to click on them and see what he has for sell in those categories. And that way I'm getting much more store exposure. I'm getting more people to see more products in my store instead of waiting for them to find me on that eBay search field on top. The fifth and final reason before we get in on to the action as to why eBay listing templates are important is because eBay is simply going to give us much better visibility on their search engine. eBay has an algorithm called eBay Cassini. And eBay Cassini's job is simply to know what to rank higher and what to rank lower. And having an eBay template is definitely going to give you more points on eBay's Cassini, meaning the same seller without a template is probably going to get less visibility and even less buyers than you with the professional template. So those are the reasons why eBay listing templates are important. Now let's get on to the money time. How can we obtain a professional eBay template for our stores? Here is how to do it. The first method is using freelancer sites like Upwork or Fiverr and hiring a freelancer to create a highly professional and uniquely made eBay custom template for your store. This way, no other seller will have the same template that you have. And you can really get this done for a really, really cheap price. Let me show you an example of what I mean. So I'm going to click on Fiverr from the blog article below and it will take you directly to the search results for eBay template on Fiverr. And as you can see here, freelancers will do it for as low as $5. Of course, you can find them for $10 and $15 and even $30. It really depends on one year budget and to what type of eBay template you want. So each freelancer here can do a different job and each have their own review. So I highly recommend to check it out, talk with some of them. And if you ask me, the $5 templates are enough. I'm using them and they're giving me a good enough conversion as is. Now, if this is your course of action and you get a professional template from someone on Fiverr or from Upwork, what you want to do is add that template to your eBay store. This is exactly how to do that. Now, what you're going to get from them is a file with a whole bunch of code inside of it. They know that this is what they need to supply you with. What you need to do is open up that file and copy all of the code inside that file. Then what you're going to do is head to AutoDS, click on Settings. Then we're going to click on the Templates tab and here we have all of our templates. What you want to do is add a blank template here on top. Give it a name, for example, My New Template and click on Create. And as we can see here, My New Template, I'm going to click on Edit to open up the editor. And what I want to do here is paste all of the code that I got from my freelancer. So in this case, let me show you the file that I got from one of the freelancers that I work with. So as I mentioned, you're going to get a code file. This is the code that you want to paste inside. But first, let me show you the HTML file that I got that will show you what my template is going to look like once I add that code inside. So I'm going to double click on the HTML file. So here's the template that I got from my freelancer. As you can see, it looks nice and clean. My products title is going to be here. The image will be here, the main image. The products description will be written here along with the products features. And I've also got my shipping statement, my shipping policy, my warranty and returns, who we are, contact us and so forth. And of course, a couple of trust badges, which I talked about. So everything here was professionally done for just five dollars. As I mentioned, that is what I actually paid to get this template done for me. And it's unique. No other seller has the same template with the same color and the same text as me. All right. So now let's open up the code file that I actually need to paste in order to get that template to work on my store. So here's that no file. And as you can see, it's just a whole bunch of letters and numbers. You don't really need to understand anything here. Just highlight all of the text and, of course, copy it. Then on the right side, I'm going to click on source to let the system know that this is an HTML code and I'm going to paste the code right over here. Now I'm going to unclick on source. And as you can see, the template loaded up really easily and in just one second after pasting down the HTML source code, you can continue editing. The text right here doesn't have to be an HTML. It can be in live, like right here in exchange of the product instead of item. So you can completely turn around what your freelancer did, edit around the text and do whatever you want to make this eBay template the most professionally made for your eBay store. That is how simple it is to get it done in just five dollars. Now, if you do not want to set aside a budget for your eBay template, you really don't have to. You even have free templates from using AutoDS. Let me show you what I mean and where that's at. So I'm going to go back to AutoDS. We'll close this custom template that we just created. And on the left side, instead of my templates, my own custom made templates, I'm going to click on AutoDS templates eBay. Here I've got a whole bunch of free templates that I can use right off the bat and that is all there is to it. So as you can see here, we've got nonstop China. We've got Black Friday. We've got Halloween. And by the way, right now while I'm recording this video, we're right before the peak of Q4 with Black Friday coming up and of course, Halloween and Christmas New Year. So we've got ready templates for all of these holidays coming up. As you can see here, as I just mentioned, Black Friday, Halloween sale and Merry Christmas. We've also got for other occasions like Valentine's Day, or if you just want to have a general template for free like this one, everything for your store. Let me just click on preview so you guys can really get a much better glance at this. So all you need to do is click on preview on your templates to see what it will look like. And here, as you can see, everything for your home improvement in one place. So if you've got a home improvement niche, this is the right template for you. As you can see, we've got nice hover effects. And once again, all of this is 100 percent for free. You don't have to pay anything as long as you have an Autodesk subscription, you can use these eBay templates. No hassle and no worries. And of course, you can assign each template to any listing that you want or assign one template to all of your listings by simply clicking on settings. And under your store settings, click on the supplier that you want to apply this rule to. For example, I'm going to select it for my eBay USA store on all of my Amazon US products. As you can see here on the right side, we have default template. And here you can choose whatever template you want to use for all of your listings that will come from eBay USA, from Amazon US as a supplier and eBay USA as your selling channel. So we can click on Autodesk templates. And let's say we want to go with Black Friday sale 24 hours. This is the template that we want to have until Black Friday is over. And then when Black Friday is over, we're going to use a different template. Maybe we'll move from there to Christmas already and start preparing our stores for Christmas. So that is all you have to do to set a default template. And of course, you can apply different templates to different listings one on one by one. For example, here, I'm going to click on drafts to get to some of my products. Then I'll open the item editor for one of them. I'll click on the descriptions tab. And here I can choose a different template for just this product, this Bluetooth speaker. So I can use the free Autodesk templates. I can use templates that I uploaded manually, like from getting from a freelancer. I can choose to do whatever I want. And that is one of the best things when you combine eBay templates and Autodesk together. And those two methods are the best methods for obtaining professionally made eBay templates for your eBay store without really needing to work too hard on it and getting the maximum efficiency from your templates. One, by getting it from a freelancer for a really relatively cheap price. Or two, getting it for free from Autodesk. Now let's talk about how we can customize and edit our templates. Even though I showed you a small example just about a minute ago. Let's head back to the settings page and to our Autodesk templates. So I click on settings. I'm going to click on templates. Now, let's say we want to start from scratch and create our 100% own unique template. So what I'm going to do is click on my templates. Then I'm going to click right here on add a blank template, just like we did before. Only this time, call it blank template. Only this time, we won't be pasting a source HTML code that we got from our freelancer, we'll actually just be creating it ourselves. This is especially useful if you've got your own photo editing skills and you know what eBay's dimensions are and you know how to fit a template to the eBay listing. So what I'm going to do here, this is the blank template. I'm going to click on edit. And once again, we are starting right here from scratch. So everything here is blank. Now we've got some triggers up here. You can automatically insert the product's title. So I'm going to click on it. And as you see here, we've got title in a little bit of code, product description. You can add your store name and we'll just make it look a little bit better by adding a space. So we'll know what we're seeing. So the product's title, the description, the store's name. And you can also add your own text like shipping. And warranty. And of course, start using the text editor to make it look nice, like making it in bold, making the letters a little bit bigger, adding some colors to it. You can completely play around and make it as fully customizable as you need it to be. Then when you are finished, you've got the preview button. So we're going to click on that and see how our template came out so far. Now I didn't do too much, but AutoDS will show you a random product inside your custom made template to show you how your template is going to look if you continue with what you did so far. So that is how simple it is to create your own template and you don't even need to have any coding skills for that. Now, in order to edit your templates, like I showed you before, it's actually really, really simple. Just keep in mind that you cannot edit AutoDS's templates, but you can definitely edit your own custom made templates or the ones that you uploaded. So let's add the source code again because I didn't save it. So copy, click on source, paste it right over here, unclick on source and have it ready right here. And from here, as I mentioned, you can already start to edit your eBay listing template. Here is the title of your product. So you really might not want to touch that. And the main image here, it will look good. So you can leave it like that. Also, the product description here looks good, but you can definitely change around your shipping policy. For example, you can even add the word policy and you can see that it will come out in the same font as it did right here. We offer domestic shipping to, let's say, worldwide, let's say, and not just to 48 states. We offer free domestic shipping worldwide. And of course, you can do so many more things like edit the trust badges, edit the text, edit the titles and so much more. Let me show you another example of a really good professional company that's doing a great job on eBay listings. So if you remember, we had a search term in the beginning of this video for speakers Bluetooth. If I scroll down a little bit, I'll get to a known company called Anchor. I'm going to click on this listing and I want to show you guys that even the big companies, the big brands are utilizing eBay listing templates, and there is no reason for you not to do it either. If it works for them, it's definitely going to work for you. Check out their template right here when I scroll down a little bit. So yeah, the seller is big. Yeah, the seller is a brand, but they know that this works and you should too. So here on the left side, we've got the categories. Here we've got their top banner. Then we've got the products details. We've got the people here listening to their Bluetooth speaker. So it's giving you the whole social proof effect. And as we scroll further down, we can see more images. So it's not just a whole bunch of text being crunched up and bunched up together. We've got nice images visually. We've got a very nice visual experience when scrolling through this template. And here they even added more products. So if you don't want to get this one, you can upsell it to this one and so forth. Then you've got the shipping policies, payment policies, return policies, which is all of the important things that every eBay listing needs to have. And with the help of eBay templates, we're going to get it really, really easily. So that sums up the importance of eBay templates, how to obtain your eBay listing templates, how to edit them, how to get it from professional made services at a really cheap price or how to even get it for free. Either way, your eBay templates are going to have a positive effect on your stores and in your product sales and overall profits. So enjoy this video, start utilizing these strategies right now and enjoy those extra sales and profit. Once again, guys, if you haven't done so yet, subscribe to our YouTube channel. Like and share this video if you appreciate the value. Thank you for watching. Happy dropshipping and I'll see you in the future videos.


Hello everyone, I'm Sally Snyder and I'm filling in for Krista Porter today for our Encompass Live session. We have an Encompass Live every Wednesday starting at 10 o'clock central time and you're always welcome to attend and if you can't come at that time of day, we're very happy to have an archive of all of our presentations that you can look at in your own time when it's convenient for you. So today we have an interesting topic and Scott Childers is going to introduce himself and tell us about it. Thank you, Sally, and let me just switch slideshows here. There we go. Alright, so yeah, today I want to talk about ad filters and specifically ad filters in your public access computers. I'll talk a little bit about what they are, a little bit how they work. And then I want to give you some reasons why you should and why you shouldn't put ad filters on your public access computers. There will be a spot where we'll stop my conversation and see if you guys have comments or input on this discussion. And then after that we'll come back and I'll have some more information for you. Anytime during my session please feel free to use that question section. Sally will go ahead and give me a high sign or interrupt. So I really would appreciate if there's something that I said that wasn't very clear. Feel free to throw in a question and I'll see if I can clarify that statement before we move on. Great. So the main question again today is should you consider using ad filters on your public computers as part of your computer security protocols and various other things. To start with let's talk about how ads on websites work these days. Before these ads used to be the early days of the web the advertisements were in control of the people who ran the rest of the content on the website because it was just that's the way things worked. The person who put up the web page might also be the same person putting the advertisements in the web page and some of them may have actually been doing the graphic design for those ads. As we progressed through years with web page technology things have changed. Now you don't have to have the same people making the content doing the advertising. And so let's see here. There we go. The website owner now contracts with an ad network to deliver advertising. This third party does all of the negotiating with brands saying hey do you want to advertise on our clients websites. We have 30 clients who deal with library science. We have 30 clients deal with outdoor living. We have 35 clients with massive hit rates dealing with movies. So you have this one group organizing advertising for the brands and saying we will get your ad on this many web pages who have this type of traffic with these type of planks. They're doing all that negotiation for everyone else. Then what happens is the content owner then gets a cut. So let's say I'm the content owner and Sally is ad network. I'm waiting and dealing for you. Thank you Sally. So I'll say this Sally. Actually no you'll be the content. I'll be the ad network. I don't know what to say. I bless groupless. Oh no. Let's say you want to put ads on your network and you approach me. Sir I would like to put some ads on my network but I want them to be appropriate to my content. Do you handle that kind of thing? Well yes we do. Very nice. So that starts the conversation. I'll say well what I can give you is we'll go out and find brands that deal with similar topics to the content on your web page. And we just ask for 50% of what we ask. So we will ask them for $100 for a two day campaign. These numbers are really low. But it will give you 50. It will keep 50. Do you agree to that? That sounds good but I don't want anything too racy on my... Oh of course not. Because I'm a library person and racy isn't. We don't know who's looking at that. Alright well we'll write that into the contract. Thank you. What you heard and maybe some of you are watching the small little postage stamp size camera is a negotiation. And that's what happens between the ad networks and the website owners. They talk about what they want and the prices and that type of thing. So this is how many websites work especially large scale ones. Now here's the thing. I'm not just talking to Sally. I'm talking with 30, 40, a ton of other people. So that means I can go to the brands and say I can get you this big package deal for all of these websites. So it's efficient for a lot of the people involved.  The web providers, the content providers get advertising without them having to devote a lot of people to hunt and find these brands. So that's the way it works and it's quite efficient. So now what happens? Now Sally and I have this contract between us. I will give her a little bit of code to put in on her web pages or in her content management system or whatever they use to create the websites. So here's the code we need you to put. Put it in this part of your coding and then what will happen now that that code is in place. Whenever Sally's web page is loaded, it will include her content plus the ads coming from me.  Some browsers will say loading content from X, Y, all these different places and it's not the website that you went to. More than likely part of it will be the advertising. You're coming from a third party. Some of it is other analytics and other issues. So this is how advertising works on many websites now. It's not the content provider doing the ads. It's a third party. Google AdSense is one of those. There's other major companies out there that that is what they do. They negotiate these ad contracts. Questions on that? Not so far. Okay. How do I know who's a good leader for you? That is somebody who's not unscrupulous. Yeah, and that's something where you'd have to do some market research. So I'm going to talk about how do ad filters come into this? Well, they detect and block these ads and they block based on first the content from the ad networks. So in our previous example, if someone had an ad filter put on and they went to Sally's website, they know I provide ads. So anything on her website that says pull information from Scott, they say, nope, we're not going to do it because we know Scott just serves ads. That's his job. So that's a bulk of ad filtering. They're going from known ad networks. They say, nope, we don't know the content. That's not everything though. They do some heuristic analysis, which means that they look at placement. How does it fit with the rest of the website? Standard, hey, there's this long skinny banner on the right hand side. It's where ads usually show up. It's a long graphic, which usually is an ad, not always, but usually. I'm thinking this might be an ad and depending on the software and how they set their filters, they may block that as well. So they're doing a little bit of analysis, going with that content from ad networks, and also what I decide as a user to block. Some people actually use ad filters to block bits and pieces of webpages that aren't ads, but are just annoying to them. Oh, the flashing thing. Yeah, or other news you would like. Some people do that. They just want the content that they came to look for. They don't want that other reports you may like at the bottom. So they block that with an ad filter, even though it absolutely is not an ad in a traditional sense. So these are filters. We've had a discussion in our field about filtering. It's not 100%. So you're going to get false positives and you're going to get some ads that go through. And that will change day by day as the ad networks and ad filtering companies play their cat and mouse. So a wise thing for me as I'm setting up my webpages to not put some kind of content in a narrow strip down the right side where ads usually are. Or not have it be one big graphic that doesn't have links. I can see people doing some other things that have menus. That used to be a thing. But there'd be multiple spots in that area where people would look out to. So a filter may not go, well, I see multiple destinations, so I'm not going to block it. But yeah, that might be a sample if someone says, hey, your website's doing something funny. Ask if they have an ad filter on. And we'll get into that a little bit more later on. So I believe my next slide is going to be, I'll have two screenshots. One will be a local newspaper's web page without ad filtering. And then a screenshot with ad filtering. And we'll take a look at the difference. So first, without ad filtering. And if the web page itself looks a little dim, well, that's because that's what it was on the screen. They did what's called a light box effect for this pop-up about a sign up for this and that. And we're seeing that quite often, this light box effect. On the screen I'm looking at, it's really hard to tell the actual web page, but there's only two pieces of information that are not some sort of ad or call to action. Two words of a headline and that temperature. Everything else on that is an ad. With the ad filter on, same page minutes later. And I do literally mean minutes. But it took me to crop that first screenshot, drop it into PowerPoint, and then I did the same page right again with the ad filter. So you can see in some pages it makes a dramatic effect. And I'm not doing this to pick on this newspaper. Newspaper sites in general, the newspaper business was built on advertising, not subscriptions, that's where they got most of their money was, advertising. And they're trying their best to do it online. So I'm not picking on this one in particular. I just want to say that up front. But you can see I'm going to go back a slide without and with. Quite different. Yes. And I actually have, I found this number here recently. Back in 2000, I think it was 2014, Adobe and a group called PageFair issued some statistics. Ad blocking grew by 41% in the 12 months before that report. And I think it's because of stuff like this. So yeah, in the UK, ad blocking grew 82%. So more and more people are finding these ads just intrusive and don't like deal with it. So let's talk more about ad filtering in libraries. First, let's say why shouldn't we block these ads? Now, granted, I gave you a graphic that really said, oh, wow, that made a big difference. But why should we let these ads come through to our public access computers? Well, when they pick up the newspaper off the newspaper rack, they've got the ads in that newspaper we could argue. But somehow that's not as irritating as on screen. Is that just me? No. Let's talk about this. And specifically newspapers, I talked about this earlier. By blocking ads, you're hurting the web content providers viscally. Like I said, newspapers especially, but many other websites, advertising is what runs that business. That's how they pay for serving up the content on the web page. The staff to create the content. The background staff who are either programming or developing or designing. The advertising is what pays for that.  We're just trying to make a living and provide information. We've seen some companies move more stuff to a paywall because the advertising has dropped. And again, going back to that report from Adobe and PageFair, for 2015 they said ad blocking costs publishers nearly $22 billion worldwide. Wow. Yeah. So again, this is just one study, one look of the analysis. I'd have to look to see if there's some competing numbers. But I've heard other anecdotes where some companies are saying their revenue dropped 10%. And some specific tech heavy fields, they've seen their ad revenue drop 50%. Because those tech savvy users are installing ad blockers. And it is. It's pretty easy to do these days actually. And so that economy of web information is being, I don't want to say really damaged, but it is hurting some companies. And they're struggling to figure out how to gain money if the advertising's not there. Like I said, some are doing paywalls. There's others that are looking for more pledge driven type things. There's subscription dollars, try to find that again. So that's something about why not to. But here's a couple other reasons. One, it creates problems with some content. And by this I mean that the web page might break. So like in Salix example earlier, you were talking about, hey, what if I did have this thing on the right hand side that's long and skinny? Well, some filters may say, oh, that's a long banner ad. So we're going to block it. Well, really it might be the menu, the navigation menu. Okay. Yeah, so it does that. That's an issue. Yeah. I've had one. I went to a web page and it filtered it. One of the self-starting video ads, it starts up and starts, blah, blah, blah, blah. Well, here's the problem. It blocked the visual part of it, but not the audio. Oh. So the audio was still coming through, but I had no control to close the ad or even pause it or mute it. I had to go to my speakers and turn them off at that point. Oh. So yeah. Not good. Yeah. And slide shows, many companies love slide shows because instead of one series of ads, you can see 10 series of ads because you're looking through 10 different pages. But some ad filters and some slide shows, slide number one, slide number two, slide number three, advertisement. But the navigation to get slide number four was in that ad. And so now you can't progress. Another problem. Yeah. So think about your typical user at the public access computers and finding out that their favorite website that loves to do those top 10 slide shows, they can only see the top three. Something wrong with those computers in the library. Yeah. Okay. And here's another one. This could possibly be viewed as censorship. Here's the reasoning behind this. You are paid by tax dollars. I'm assuming most of you, if there's some of you who aren't, let me know. But for public libraries and partially academic and in schools and that type of stuff, you are dictating what bits and pieces of a web page that people can and cannot see. Someone liken this to going into that daily newspaper and cutting out all the ads. So granted, there, and if you want to view, this is a whole deeper topic, but advertising and censorship. If you start with a central Hudson test, there's actually some tests that court cases use to some effect say, well, this is valid government control. And no, this is censorship. We can spend a whole day on that, so I'm not going to get into that. But there are a bit court cases on this type of thing, not in filtering, but in pulling certain pieces of information that are ads out of content that's made available to the public. So that's something to think about. As libraries, we value the First Amendment and here we are pulling out bits and pieces that might or might not be considered freedom of speech, free speech. So that's something to think about. All right, so that's why some things to think about about not blocking ads. Well, let's think about why we should block ads. One, we focus on the content. And as that newspaper screenshot showed, we got directly into the news articles. Right on the front page, and they have to scroll too much further. So for the most part, your users will get faster access to the things that they're looking for, unless they're looking for ads. Good point. Some of them do. I remember those Sunday morning people come in, first one in would get all those coupons. But anyway, it focuses on the content. And a side note with that, if you have low speed internet in your library or even data caps, most of us wouldn't, but there might be a few libraries out there that have data caps as far as how much traffic they can put in a month, blocking the ads reduces the amount of data that you're bringing and loads the page faster because it's just loading that content. It's not pulling in two, three, 20 ads. So you're getting, you're focusing the web pages content for the user. And you're also, in some cases, getting it there faster. So that's, that's possible. A stronger type of discussion might be its 90s behavioral tracking. Now, let me talk about this. Now, remember, at this point, I'm still the slightly less scrupulous web network. Not everyone does this. Okay.  Wow, did you know? Well, see, I'm slightly unscrupulous ad network. And they're also the same people who look at classic literature. Okay. So now I have a profile of the people who are looking at those types of websites. And it's not just in general. I know that this particular computer visited these websites that I serve ads to. And so the next time someone at that computer goes to a web page that I serve ad to, I'm going to target those ads a little bit more. It's going to be more on, you know, classic literature, tea-loving types of people. And I really don't know if you're a classic literature, tea-loving Sally. I love all kinds of literature. There we go. Tea is nice. I do have coffee in my cup right now. There we go. But if I was, you know, it's my computer. It might be more towards the, oh, we're going to point you towards those graphic novel things. Because I know you've got some graphic novel type stuff. And I'm looking at more, I'm looking at the Avengers movies. And oh. So there is some behavioral tracking with some ads. I want to make it clear it's not everybody. It's not always, but there is some.  That's a good point. So that's kind of a reach. I'll give you that. But here's an even stronger reason why you should block ads. It protects your computers from malware. At least partially. There has been reported cases where it's someone goes to a website and it tries to install some sort of virus or malware. And it's not from a web content. It's from the ads. Some third-party advertisers have been kind of slack in there. They're keeping up with what their brand people are doing. They'll sign the contracts and say, okay, yeah, we'll take your money and give us the information for your advertising campaign. And then later on, someone will say, hey, we need to make the small tweak. Here's some new code. Okay, well, Sally's already got the ad code in her website. So there's no changes on hers. And me being the ad network, I may not have properly looked at what this other person gave me. That says, okay, our new brand process is here. Here's the new code. So I put that into the queue. The next thing I know, those infected pieces of code are now going out through the ad network. Yeah. So like having antivirus on your computers and scanning them every so often or doing the deep freeze or whatever Fortress Grabs product is or Centurion. This is another layer of security in some cases. And I have seen some people say, yes, we absolutely have to for the safety of our network to protect the assets and to protect the other people using computers, because once one computer gets infected, it starts to spread. So these are some reasons why you should block ads in a public access type of setting. All right. So I laid out the sides. Now for some debate. We'd love to get your feedback through the question and answer. So go ahead and start typing that in. Looking. While I'm waiting for you guys to type stuff in, I did the session at the live audience session. And we had some pretty good back and forth, not just on the should, should we, but even some of the things I said, they said, no, Scott, it's not censorship. And so I'm saying, oh, yeah, it kind of is. So if you want to nitpick one of those specific things, now is also a good time to throw that in there. And we'll share it with everyone. We'll give ourselves a little bit of time. So while we're waiting for someone to type in, I'll just jump on the censorship issue because when you didn't even think about that until you mentioned it. And then I thought, well, you know, we are in effect not allowing access to something that, as far as we know, the content owners have agreed to have on their page. And like, in particular with a magazine or a newspaper, you're blocking their revenue stream, as well as not allowing people to see the ads. Yeah. But I didn't think about the malware, so there you are again. Well, yeah, it's not something that there's been a lot of discussion on. There is a story while we're still waiting on that malware thing. Someone went to a major website who was at this point actively saying, if you've got an ad blocker, we're not letting you into our website. They're actively saying, you have an ad blocker, you don't get into our site. Nanor Nanor Boo Boo. And it's like, so the guy turns off his ad, the guy turns off his ad filter, goes to the site, and immediately his antivirus starts clicking, saying, bing, bing, bing.  So, you know, and this is a story. So I'm not, I don't want to give it too much weight. But there are other instances where I've helped someone clean up something, and the only thing they went to were the major websites, and they got something through that. So any comments from the? They're working on a question, but I don't have one yet. Okay. I know there's a couple of groups, and you guys might be arguing amongst yourselves, so. So, let us in on the conversation a little bit. Yeah. Well, I have to confess that I had heard of ad blockers, but that's about the extent of my knowledge prior to talking right now with you. So I'm learning all kinds of new things, and pondering both sides of the question. Yeah. So I'm a fence straddler. It's my way of the world. So when we were first talking, oh, we have a question. We'll get to that in a minute. Okay. And you were saying, you know, you're, what if you had a, if you have like six computers and you had two of them that you said ad blockers on, and then people could choose, do I want to go use the ad blocker one, or want to use a regular one, which of course would mean, in my case, I would walk up to the desk and say, what do you mean by ad blocker? What is that about? So you'd have to answer a lot of questions. Yeah. So here we go. How about if an adult searches for adult products on a public access workstation, and a child uses that workstation after the adult, and is exposed to ads not appropriate for them? Okay. Well, that's a really good question. And I've heard of, was there more to that same question? No, this is a different one. Okay. We'll get to the other one. I want to get to this one. I've heard of some families that share a computer. And so the ads are kind of weird for that family, because the whole, whole family is, is viewing stuff. And it's not as extreme as that case where it's a, someone looks up some adult type of information and the kid comes out and it's like, oh my gosh, now they're selling, you know, this adult novelty store down the street.  Well, the daughters spend a lot of time on that web, on that computer. So it, it does affect the ads show up on that computer. Now, if you had ad filter on and you're not seeing any ads, and also the adult ads, like the, I will say the extreme ads probably aren't going to show up that quickly. Now, if you had a problem, an actual problem where someone's on there a lot, and you're not doing any other type of protection on that computer, then it's theoretically possible. However, the ad, ad networks that serve the adult entertainment industry generally don't cross over to the mainstream populace. And so we're talking about various ad networks with the websites that they serve. I don't know if those ad networks talk to other ad companies and share that data. So it's, it is something to think about. And if you start seeing these weird ads pop up, it might be because there's some ad tracking going on. But in that particular case, I don't think such extreme swings are going to happen. Yeah. So another question is, why doesn't the virus protection protect against that malware? Oh, okay. You're talking about getting downloaded. Yeah, and it does, but it says, hey, there's a virus coming in. But let's say you didn't have an active virus protection that it would get infected, or your definitions were, weren't up to date. So it's another whole. I know there's some libraries that I don't know how many still do. But in the past, they would block people using USB drives because that was a way for viruses to come in. So this would be that same type of thinking. It's like, well, if we block this, this type of access, we minimize that chance of things coming in. But yeah, another thing is some virus checkers don't check incoming streams like that. They'll check once it's downloaded. So it depends on your software too. And the settings. How is it set up? Are you set up to, does it have the capability? But have you turned on to check incoming web content before it's fully downloaded? So there's a lot of variables in that. But yeah, you're right. Some virus things will catch it, like the story I was talking about earlier. If you went to the site, turned off his ad filter and also his virus thing kept going. Incoming, incoming, incoming. So good question. And there's a lot of variables in that that could affect that. Another question is, are you going to show us how to install this? Is it free? Oh, actually. Is that later on in your presentation? We'll talk a little bit about that in a little bit. I want to see if there's any more questions here. Well, there's just kind of the rest of the virus protection. She just said, like, deep freeze protect against. So she was just naming one that. Okay. Like a deep freeze product. Or any other product that resets the computer. And yeah, what will happen is once you reboot the computer, it goes back to the original status it had. So deep freeze, Centurion. I wish I could remember what Fortress Grants product was, but there's a few of them out there that libraries use. And yeah, you're right. Is that Mary? Mary. Yeah. And so that might be a thing where it's like, well, we've got deep freeze. It's not that big of a concern to us because we can just reboot and it's done. And that's nice. And that might be how you handle other viruses too.  So yeah, Mary, that's a good question. We have so far. Okay. If you guys have something else, please go ahead and type it in there. We'll try to save some time at the end. We're doing pretty good on time. So we should have some time to handle some more questions, but there was that question about installing and that type of stuff. I do want to give you a piece of advice. Not all filters are created equal. Some stop development and become outdated. Usually ad blocking or ad filtering software is usually not for profit. It's people doing it because they just don't like ads. Well, as with any project of passion, sometimes have passion wanes. And with big companies going say, hey, we don't like your software. We're going to take you to court. Sometimes they don't have the money or time because all of a sudden they're being threatened. So before you pick a product, you want to do some research and say, oh, this is still being, excuse me, still being worked on. It still has an active base as opposed to, well, the last update was back in 2014. Probably not going to help you. Not so good. Some say they are ad blockers, but instead put their own ads in replacing from the ad networks. And these are also ones that will sometimes throw in a malicious type of virus type of attack. That unscrupulous. They are unscrupulous. Yeah.  So what this means is we will block all the ads except for this fine company over here who paid us $500 to put their products in our white list so their ads will show. So you want to do some research. I have three picks for you that I trust right here. You block origin. This is the one I use for my home browsing. It's still pretty much one of the top ones out there. I haven't seen a lot of, I've seen minor complaints about more advanced options that you guys may not ever use. AdGuard, and you can just do a Google search or a DuckDuckGo search or Yahoo or whatever your search engine is to find these. AdGuard, the Mac community that I've seen seems to like AdGuard. You block origin works for them too, but it seems like Macs prefer AdGuard. Then I want to mention Privacy Badger. I mentioned this because of the people behind it. The Electron Frontier Foundation are the people who are behind Privacy Badger. And this is a long-standing group that are fighting for all sorts of digital rights for individuals. So not just your privacy when going online, what can be and should be tracked. They've been involved in the net neutrality issues that we are seeing right now in Congress and FCC. They're really about protecting the individuals. And so they come up with this blocker. Its focus is to prevent that tracking behavior that I talked about. Not necessarily blocking all ads, but that behavior. As a side effect, it will block some ads, but it will also let some ads through. So it's really focused on that privacy issue as opposed to the annoyance issue which the others are like. Now if you want, I can try to show you, this is not my machine, but it's like adding a plug-in to the browser. I don't know how many people are used to that. I don't know if I'm even allowed to do that on this. So we will try. So I'm going to open up a browser.  Others it's called extensions, that type of thing. Then you're going to see get add-ons. And in Firefox, you block origin is in that first menu for many people. So it's just a flip to switch, turn it on. Others you will have to do a search. So it's usually see more add-ons, see more extensions. Now before you actually turn one of these on, you may want to do a search. I'm just using Firefox here.  So maybe I'll spend a little bit of time and review those. Again, the three I mentioned are pretty good. I don't see anything in this first list that I'm aware of that are bad, but then there's some of these I've never heard of. But then after you choose your filter and browser extension, then it will ask you to restart the browser. And I'm not going to do that because we're in the middle of a session here. And then it will be installed.  Again, this isn't my computer. I'm not going to install stuff on it. I want to be invited back. We want you to come back and talk about other things, too. So if there's any questions about that process, let me know. Price range for you, Block? Three. Oh, I can afford that. And that's another thing. If you're paying for your ad filtering, there are other better free options out there. So like I said, you Block Origin is free. Privacy Badger is free. Ad Guard, I'm pretty sure is free. I'd have to double check that, though. So if I'm wrong, please forgive me, but it should be free. Because for many of the people working on these projects, if they take money, well, then it could be like those that say, oh, we'll allow this one because they're paying us to allow their ad. It becomes a for-profit, which means their goal is to get revenue. But for many of the people working on these, it's a labor of love. It's a labor to clean up the web because they're just so annoyed with how intrusive many of these ads are. I've had some that I'm reading a story and then an ad will open up and scroll the text down. And then I scroll because I don't want to see the ad. I want to finish reading. And then the ad finishes and it scrolls back up. And now I have to move again. And it's actively preventing me from reading the content. And it's people who are annoyed with behavior like that that are doing the bulk of this type of work. So more questions. Not yet, but so I'm just going to ask you about your personal experience with UBlock. Yeah. Is it UBlock? UBlock Origin. And this is actually a sample of the original UBlock stop development. Someone else was working on it, picked it up, gave it a new name. And now it's moving on and become, you know, I think one of the top ones out there in this area. So yeah. So in your personal experience, I'm only guessing it occasionally what's an ad through or some other. Yeah. Yeah. Just like any filter, some stuff gets through and some stuff does get blocked that I'm looking at the web page. This doesn't seem right. So I temporarily turned off the ad filter. Oh, okay. There's the content that's missing. So just like any other filter, it's not 100%. But I do find that my personal web browsing benefits greatly from having a filter on it. Because I tend to do a lot of new sites. And new sites are trying to get revenue threats. That said, I find other ways to support those organizations. Some of them have a donation process. Some of them have a Patreon. That's like a continuous Kickstarter. Others have merchandise. So instead of following the ads on their website, I'll do the merchandise. Oh, your t-shirt. Yeah. Or sometimes, and that's another thing. Many of these filters will let you turn on ads for particular sites. I prefer no ads, but if there's no other way, I'll turn on ads for particular sites. And sometimes they have to earn my trust. I'll turn on the ads, and if it's not super intrusive, I'll keep them. I'll keep the ads on that site because they've proven themselves to have a relationship with an ad provider that doesn't do noisy, intrusive, getting in my way ads. So that's another wrinkle is, okay, we'll block ads, but we won't block the local newspaper. Because we want to support it. Yeah, we want to support the local newspaper because they put in stuff about your library. Good point. So some things to think about. There's political and economic things besides just the technical stuff on this. So how are we doing on questions? No more yet. No more yet? Now, you were talking about at home, in your office. Do you have ad blockers there? Because you don't have public coming in to use you. So the most part, doing your daily work. We have a mix in our office. I tend to keep my ad blocker off except for when the ads are getting in the way. And it's used in those one page. It's like, I'm looking up something. I'm not planning on coming back to this website again. The ads are intrusive. It's actually insulting, but I need that information that can't find it anywhere else. Am I a hypocrite? Maybe. Maybe I need to be more one way or another instead of case by case. But yeah, we do have some on our staff computers. And I tried not to turn it on except for when it's getting in the way of my job. I think that'll be a good blanket statement. So you were saying after you've loaded it, you showed the example to us there and then at the top you said there's these buttons up there. Is that how you turn it off and on? Yeah. I was just curious. Yeah, like I said. But it'll be a little, it'll depend on what filter you load, but there'll be something up here, a little control panel. You just click on it and something will drop down. Like you'd like origin.  It's just that simple. And then if you want more advanced, like some of them I can go through and say I don't like something on this web page, block that. Oh, okay. So, but most people, and for your public access computers, you don't want to go into that because then you'll probably be doing that constantly. You probably want to have it on or it's off except for maybe, like I said, whitelist the local newspaper. So, use me. It's been really interesting. Still no more questions. Well, I have a feeling probably brains are full at this point. Could be. Now, do you have some contact information for people who might want to send you an email later and ask you another question or two? Absolutely. Thank you all for attending. My email address is scott.childers.scls at gmail.com. And I believe there'll probably be a link in the show notes, I think. Yes. I won't be till next week. But yes, I'm sure we'll put that link in there for people so they can grab it later if they haven't jotted it down yet. Yeah. But thank you so much, Scott, for being here and giving us things to think about from censorship to irritating ads to what to do about them and some places to go to get some help on that. Yeah. And I think this is one of those topics where a lot of people like to throw it as a black and white issue. But like I said, even in my own use, it depends.  Or here's my best one.  Well, there's a thanks very helpful. Oh, thank you. I'll reply here and thank you again. And I'm going to see about turning some of this off. And thank you all for coming and we'll invite you for next week. We'll have another session next week and I didn't look up what it is because I'm a bad person. I believe it's two mystics, something about my heart. Let's just see if we can get to the library commission. I bet you we can find out. That'd be too easy if I could get to it there for you. What's the end to the slide? One page. Here we go. Upcoming. You're good. You're much better than me. Well, it looks very interesting. One book, High Heart State Historical Site in 2017. Black Alp Speaks by High Heart. And I'm sure this will be a fascinating session. So we hope that you can come or else do it on your own time in our archive. So thank you again, Scott. And thank you everybody else for attending today and we wish you a lovely rest of the day. Let's see if I can stop the recording. Thank you.


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