Winston S. Churchill, a British statesman and one-time Prime Minister of the United States, once said, Success is not final, failure is not fatal, it's the courage to continue that counts. Success is a goal we all have in common, even though we have different definitions for it. However, most of us view success as a final destination for all the hard work we have put into our jobs, careers or business. So we see it as the end goal that brings the all-time reward to a person. Here's the truth. Success is a journey, not a destination. Quick one. I'll be right to say you've either seen or heard about people who were once successful and then all of a sudden everything went wrong, right? Have you ever wondered why that happens? Again, it's because success isn't a destination. People who remain successful for years know this fact and have learned other valuable lessons that help them to stay successful over the years. Jim Ronne rightly said, Successful people do what unsuccessful people are not willing to do. Don't wish it were easier, wish you were better. If you're wondering what successful people do that others don't, well, you're about to find out. In this video, I'll share with you 13 lessons success teaches you. If you're new here, consider subscribing so that you don't miss out on exciting videos like this. 1. Never stop learning. A famous Albert Einstein quote is this, Once you stop learning, you start dying. You know, I'm sure no one became successful upon the assumption that they knew enough and there was certainly no need to go further with their learning process. If they had done that, I'm pretty sure they'll never have made it that far. Success requires educating oneself as often as possible. You have to find out how best to hone your skills and how best to master your field. So if you stop learning, how will you grow? There are several ways to educate yourself. Without necessarily obtaining a formal degree, you can read books, articles, attend seminars, training, listen to podcasts and audiobooks, etc. The most important thing is that you are learning and applying that knowledge to your work. 2. Failure is a part of the journey. Thomas J. Watson, an American businessman, said, Would you like me to give you a formula for success? It's quite simple, really, double your rate of failure. You are thinking of failure as the enemy of success, but it isn't at all. You can be discouraged by failure, or you can learn from it. So go ahead and make mistakes. Make all you can, because remember, that's where you will find success. Many people assume that when they fail, they can no longer succeed. Do you know what? That's a lie. Failure is a part of the journey's success. When you feel it's something, you'd have learned some essential lessons to help you perform better next time. You know what to avoid and what to do more. Barrack Obama, a one-time president of the United States of America, said, The real test is not whether you avoid this failure, because you won't. It's whether you let it harden or shame you into inaction, or whether you learn from it, whether you choose to persevere. Understanding that failure is a part of the journey of success will help you persevere and push harder when faced with challenges. 3. Take action. According to Conrad Hilton, an American hotelier, success seem to be connected with action. Successful people keep moving. They make mistakes, but they don't quit. Successful people are action-oriented. They create a plan for every goal that they set, and ensure that they take action to achieve those goals. The truth is that, if you are not willing to take steps to achieve your goals, then no matter how elaborate your plan or vision is, it'll be useless. Even when you don't feel like it, or when you are discouraged, the only way to success is to take action. Walt Disney, the pioneer of the American animation industry, once said that, The way to get started is to quit talking and begin doing it. If you want to succeed, you have to learn to act. 4. You get what you put in. A significant ingredient of success is hard work. You get what you put. Colin Powell, an American politician, said, There are no secrets to success. It is the result of preparation, hard work, and learning from failure. Have you ever heard of the famous saying that goes, The difference between who you are and who you want to be is what you do? Often, people mistake being busy for being hardworking. No, they are different. Anyone can be busy doing anything. However, when it comes to hard work, there should always be an expected result. Hard work is productivity, not just mere work. According to David Bly, an American politician, Striving for success without hard work is like trying to harvest where you haven't planted. 5. Learn to communicate with precision. Successful people deal with so many people regularly, because nearly everyone wants to associate with them. As a result of this, it is crucial to learn how to communicate with people. Communication includes spoken and unspoken words. It also involves how you make the other party feel. Effective communicators are also emotionally intelligent. So, to communicate effectively, you need to find and use the correct combination of diction and tone to express an idea as clearly as possible. 6. Be there for others. Albert Einstein said, Try not to become a person of success, but rather, try to become a person of value. Success is all about helping people. It's about the value you offer to others, either as an individual or a company. So even when you become successful, it is essential to remember that helping people and being there for them is a vital part of success. It is making the world a better place. 7. Surround yourself with the right people. The people you choose to be around you matters a lot. They determine whether you will be successful or not. If you hang around successful people, chances that you will be successful is high, because they'll motivate and challenge you to push for success as well. Make sure that the people you are always hanging out with are worth your time and also contributing in one way or the other. They should also be involved in pushing you to live a happier life and not otherwise. 8. Be proactive about your living. Brian Rogers Lube said that, Do what today, others won't. So tomorrow, you can do what others can't. Nothing happens just like that. Every circumstance is a consequence of an action or two. Successful people understand this and become proactive about living. George Bennett Shaw, the people who get on in this world are those people who go up and look for the circumstances they want. And if they can find them, make them. 9. Collaborate with your competitor. Choosing to work with people who others see as your competitors or people who are supposed to be a threat to you will make your business look more influential and visible to many more people. It'll also make you look like an efficient person that others will like to propose a partnership with easily. 10. See obstacles as opportunities. Rather than being the victim of circumstances, be the hero of your story. See obstacles as an opportunity to grow. So, instead of allowing yourself to get stuck when you're faced with challenges and obstruction, find a way to use that obstruction as a stepping stone to the next level. That's how successful people think and act, no matter how hard it turns out to be. 11. Be positive. One thing that we are all sure of is that life is not a bed of roses. There will always be good and bad times. What you do with the bad times will determine whether you will become successful or not. Milton Erickson, an American psychiatrist and psychologist, said life will bring you pain all by itself. Your responsibility is to create joy. If you want to be successful, you have to learn to view life using only the positive part of your lenses. 12. Let go of your regrets. Yes, it's good to look back sometimes to pick out some of our mistakes, but what you shouldn't do is live in regret for your past mistakes. If anything, take time to learn from your mistakes so that you don't repeat them in the future. Your mistakes are there to show you a better route to apply, not to make you feel bad about yourself. 13. Always stay true to yourself. Success, most times, comes with a lot of overwhelming emotions. Sometimes, those events that occur with success can cause you to have a change in mind as regards to your goals and ambitions. You might get tempted to go along with some of the people's decisions or advise because they think that's what's best for you, even if it is against your core values and vision. So, be careful not to get carried away and stay true to yourself. Thank you very much for watching our videos. If you like this video, watch more videos in our channel and subscribe. We love you.


Okay, I'm going to go ahead and get started. Welcome, everyone. Welcome to the matching grants for Giving Tuesday webinar for 2023. My name is Lisa. I'm the Senior Community Engagement Manager here at Mighty Cross, and I'm excited to dive deep into matching grants. I'm sure everyone's favorite topic to talk about. As people come in, feel free to continue introducing yourself in the chat. So today we'll be going over an overview of matching grants. We'll first be going over some matching grants basics. What is a matching grant? Why use a matching grant? Some matching grant strategies you can implement. How do you secure a match? Where do you go to look for a match? How do you create a match on the platform once you've secured it? And then what do you do with the match? How do you promote it to your supporters and your network? We then have questions and answers at the very end. But feel free to ask your questions in the questions and answer box on your Zoom dashboard. And if there is a moment during the webinar, I'll take a look and try to help answer questions, but we'll have a dedicated time at the end. So just a quick, brief overview of Giving Tuesday. Giving Tuesday this year, November 28th. Every year, Mighty Cross hosts a Giving Tuesday event on our platform. You can register at givingtuesday.mileycause.com. It is a 27-hour event, so it starts midnight on the 28th, and then it goes into midnight Pacific time on the 29th. So 3 a.m. Eastern Standard Time on the 29th. Early Giving for Giving Tuesday starts November 14th, which means that any donations you receive on the platform starting November 14th will count towards any leaderboards or prizes for Giving Tuesday on our platform. Registration closes at the end of the month, so you want to make sure that you get registered as soon as possible. Just some quick things about registering for Giving Tuesday on Mighty Cause, some of the things that we provide on the platform. We provide all of the fundraising tools that you'll need in order to utilize matching grants, peer-to-peer fundraising, customizing your checkout form. We have recordings and trainings just like this one that you're attending. We also have a lot of resources, email templates, graphics that you can use for Giving Tuesday in your campaign. And most importantly, we'll also have leaderboards and prizes for your chance to win some prizes for your nonprofit. All right, so let's get to the meat of this webinar, matching grants. So what exactly is a matching grant? Some of you joining have used a matching grant before or have heard of it, know a little bit about it, and some may be completely new to the concept of matching grants. So a matching grant is a fundraising strategy or a fundraising tool that's used as a donation incentive to donors and supporters. Typically, it's a large donation that you're able to secure, and you're offering it as the title, a match for incoming donations that you get. And typically, you would first secure a large donation, promote your match, and then donors would give towards the match. And so you would be securing it before Giving Tuesday or your campaign. One of the reasons why matching grants is such a popular fundraising strategy and tool and also really effective fundraising strategy and tool is that it's also a marketing tool. It helps motivate your donors to give immediately. In this image, you should see a Facebook post that says, want to double your donation. Language like that is motivating and incentivizes donors not only to give, but to give immediately and also to possibly give more because their donations making a larger impact. So on our platform, there are different types of matching grants that you can create and we'll go through in detail all of these different types of matches later in the webinar. But just so that we have an understanding of the different types of matches that are available, the most common type of match is a one to one match so dollar for dollars someone gives $5 it means that $5 was matched so it's like a $10 gift. You can have a percentage match so maybe it's not match just 100% but 300% or a what we call a cumulative threshold match. So, if you're able to raise $1000 you get $1000, or you have to reach a certain amount of donors or donations in order to receive the match. So there's different types of matches and we'll also talk about when you would use that type of match why you would use it, etc. So, there's a lot of talk always about matching grants and how important they are or how effective they are, but just to also give you guys some context so according to double the donation, over a percent of donors say that they are more likely to donate if a match is offered to an organization. So that's most donors are saying then they're more likely. Also according to double the donation one in three supporters stated that they increase the size of their donation, if they knew it would be matched. And so that could mean a huge difference depending on what your goal is for your event. In 2022 donations on GivingTuesday alone counted for 3% of the total online revenue for the year, which means that GivingTuesday in particular is one of the most important days for fundraising. 3% of total online revenue was from GivingTuesday. So that's why how matching grants plays an important role for GivingTuesday. So, as I mentioned, a couple of huge reasons why utilizing a matching grant is helpful is that it acts as a buy one get one deal for donors, right? It motivates them because they're making their gift go further. They're seeing their impact. They're seeing a larger impact with the dollars that they're giving. On the other side, it's also a stewardship opportunity in terms of a major donor that you work with or, you know, maybe a local business that you worked with. It's an opportunity for someone to get involved with your nonprofit in a different capacity. We will talk about this later on, but it's also a way maybe for your board members to get involved and to pull their funds together to offer a match. Matching grants also, as you've seen, since they're such a great motivator and they really drive volume in a short period of time like a campaign such as GivingTuesday, where it's a singular day that people are trying to raise money. And there's a lot of competition for people. A lot of nonprofits looking to raise money on that day. So in terms of matching grants and donor engagement, it's a really valuable offer, as I mentioned, with all of the competition occurring on GivingTuesday of telling a donor that they can maximize their gift for your nonprofit. And in terms of a grantor, as I mentioned, it's an opportunity for their large gift if they're, you know, write you a check maybe once a year for $1,000. Their opportunity to make that $1,000 go even further and really turn into $2,000, for example, by providing a match for your nonprofit. In terms of sponsorships, companies, local businesses, it's also a good opportunity to kind of break the ice in terms of, you know, working with sponsors or working with a sponsor or a business that you have some sort of rapport with before. For them, it's an opportunity to be recognized in their community to share their philanthropic initiatives that they're doing as a company or a business, and to build that reputation within their community. And as well, it's a way for you guys to build engagement together. If you're sharing their logo, and they are sharing your nonprofit with their network of people, you guys are supporting each other for the greater good. In terms of matching grants and giving Tuesday, as I also said, it's a big urgency call to action that you're creating. You're letting donors know that this is the time to make a gift for your nonprofit. This is the time to double your impact. And especially when there are prizes and leaderboards that are based off a certain time of the day, hourly prizes, etc. Again, that helps kind of build that urgency for your nonprofit. All right, now that we've gone through to some of the basics about matching grants, what they are, why to use it. We're going to talk about some strategies for matching grants. So before we jump fully deep into strategies, we have to step back a little bit because before we take any action, we have to figure out why are we taking action. So it's really important to figure out what are your goals for your Giving Tuesday campaign? What are you trying to accomplish? Are you looking to raise more money this year? Do you want more donors? Are you looking for more donations? Do you want to work with a local business community? It's important to consider what is your overall goal because then that will help figure out what strategy you should implement for your campaign and what type of matching grant strategy you want to utilize them. So you want to think about what's your overall kind of high level goal for your campaign. Some goal examples to think about is are you looking to increase the total amount given? Are you looking to increase the total number of givers that you have? Or are you looking to increase your average donation size or increase your repeat donors? Maybe you're looking to target a specific audience in your support network or increase the visibility, as I mentioned, of a local business or another organization that you're working with. So these are just a couple of goal examples to think about as you start planning your campaign and your matching grant strategy. So one goal for some nonprofits may be donor acquisition. So for a goal such as donor acquisition, having a goal such as having a match that's based off unique donors may be something that would be really beneficial because that pushes your organization to reach out to individuals saying, hey, if we receive five donors, then we'll be able to reach our goal. And that's not based off how much they give, it's just about them giving them. So this is your opportunity to mobilize your whole army of supporters, your social networks, again, kind of driving home. We're just looking for donors. It doesn't matter how much they're giving. Our goal is to reach this match based off X amount of donors. And this can be really helpful or what can be really helpful for also driving a match that's based off donor acquisition is including donation levels in your descriptions for your communication.  Maybe that's $10 will purchase a backpack for a student and $25 sponsors, a lunch meal, etc. Those description levels then help motivate donors to give the amount that you're looking that would make a huge impact for your nonprofit. The goal is donor engagement. You want donors to be more engaged with your campaign, with your nonprofit, then you might want to consider creating a match that's based off the certain amount of donations that you receive. So it doesn't matter if the donor has given once, you're really looking for as many donations as you can get to reach your match goal. I mean, after you've, for example, the goal is 100 donations to receive $1000. You're sharing that within your network and having that language shared that you just need one more donation or two more donations to reach that goal, engaging your donors to kind of also share that message within their community. Matching grants are also a great tool to use at the beginning of a campaign or even at the end of the campaign. So especially for Giving Tuesday, it's a really great opportunity to kick off your campaign with. It's the start of Giving Tuesday. This is our campaign. Help us build momentum by doubling your impact through this match. It gets donors excited about your participation in the event, and it's a great kickoff to your communication and the tone that you're setting in all of your language. So as I mentioned, this is also a matching grant is also a really great way to close out a campaign or Giving Tuesday. It's a way to kind of push through those final your goals that you're looking to meet. So if you're on those last hours and you still haven't reached your goal or there's another goal that you're looking to meet, as I mentioned, like you're trying to retain donors or increase your average donation size. This could be the opportunity to really push people at the very end of, hey, this is your last opportunity. These are the last couple of hours. Here's your opportunity to make a larger impact right now. One thing we'll talk about in a second as I go through kind of the technical side of creating matching grants and using them is using multiple matching grants. If you're fortunate enough to have a more than one grantor, you want to consider queuing your matching grants so that they start one after the other so that you have a matching grant throughout the entire day or through a specific period in time to help build momentum throughout the entire day. You can create just one large matching grant if you want, or you can create smaller ones again depending on if you're looking to win certain prizes for certain hours, etc. And you also don't have to stick to one type of matching grant if you do have more than one. If you want one to be dollar for dollar and another one to be based off how many donors that you receive, you can create different matching grants dependent on what you need or what your goals are. So I talked about this a little before, but one great opportunity for matching grants and the strategy that you can implement is a board challenge or a board pool. We've seen this really often where board members come together, they pull together funds for a matching grant. Sometimes if your organization has certain board participation requirements or dues, etc., that board members are required. This could be a really great opportunity to utilize that. So by having them involved also in your Giving Tuesday event, it helps also, you know, with getting that communication out to your network of people, because they're going to be reaching out to their network of family, friends, coworkers, etc., letting them know their participation in the event and how people can make an impact. One of the things that also often in combination with kind of matching grants is peer to peer fundraising, as you see in the screenshot to the right, where board members will have their own fundraising page where they can have their network of people make a donation and support their cause by supporting them through a fundraising page. We have a webinar coming up later this month that's specifically about peer to peer fundraising. So if you're interested in learning more about peer to peer fundraising, please sign up for that webinar where we'll dive deep into peer to peer fundraising. We talked a little bit about corporate matches, but this is also really great strategy to utilize for Giving Tuesday, because as we mentioned that it's a really good opportunity for companies who are interested in creating a philanthropic initiative for their organization or currently have a philanthropic mission for their organization to, you know, get involved with an organization. It's more than just writing a check and saying, oh, we made a gift to nonprofit, right? They have their logo displayed. They can share with their customers or their network the impact that they're making for an organization or their employees. So this is your opportunity to also share that, you know, their branding on your email communication. So that is an additional benefit for them as well. On Instagram and Facebook, you can utilize collab posting to, again, kind of use that social media to share that communication even further for them and yourself. All right. So we've talked a lot about what is a matching grant, matching grant strategies, and that's helpful to think through exactly what are your goals? What are you looking to accomplish? What type of match do you want to create? All of those questions and answers are really important to then figuring out, okay, well, who do I go to? Who can provide this based on what I want to do? Who do I go to? How do I get this? So there are a couple of different avenues you can go to in terms of who provides exactly a matching grant. It can be board members or trustees, major donors, sponsors or partners, or collectives, groups of people. At the end of the day, there's no specific type of person, per se, that provides a match. A match can be provided by anyone or anything. But these are the most common types of groups that provide matching grants to nonprofits in. So as we talked about, board members are really popular type of grantor. So either it can be an individual board member or trustee, or it could be your board members coming together and pooling funds for your nonprofit. And that can be called, you know, board members batch. It doesn't necessarily have to shout them out individually or you could if that's something that they would want. Major donors. So as we talked about, it's a different way for a donor to have a relationship with your nonprofit. They're not just writing a check or they're not just making an annual gift where they're kind of doing it mindlessly. It's a way for them to also make a larger impact for your nonprofit and support your nonprofit in a different way. Sponsors or partners, local businesses or companies and collectives could be, you know, you have a group of volunteers, staff members, maybe it's alumni if you have alumni for your organization. This could be any group of people that is in your organization's inner circle. So what are the steps of then securing a matching grant? So first, we have to prospect. So the process of identifying potential sources of a matching grant. Who are we trying to reach out to the act of actually reaching out and starting the conversation and then getting commitment, making the ask for a match. How do you explain that? So in terms of prospecting, factors to consider is affinity. So how are they connected to your cause or nonprofit? Are they completely have no connection to your nonprofit or are they a major donor that has given every year for the past 10 years? Do they have a history of giving to your nonprofit or organizations like yours? Maybe they are really passionate about a specific mission, but there may be, you know, a donor that you've interacted with or have given once, but they haven't built that relationship. And then can this prospect give at a higher level? So typically matching grants are larger gifts. Now there's no rules about what a matching grant is. A matching grant can be $500 matching grant can be $50,000. But can this person give at a donation level that would actually motivate donors to give, right? So if someone sees that, okay, if I give this nonprofit could potentially get $1,000, I'm going to be more motivated if it's, you know, if it's just $10. If I make a dollar gift. So you first want to think about your network of people.  Are they, would they be then a natural fit for you? Can they pull their funds together? Are there major donors that, you know, you've had a relationship with that they've given to you before? And are there any sponsors or are there any companies or businesses that you've worked with or other organizations that would be interested in supporting your organization in a different way? So I am going to speak just a minute and just for you to think about what are, who would be willing in your support network to provide a matching grant. So just like as a homework assignment, we'll take a minute now, but spending two to three minutes and writing down like three prospective people you can reach out to about providing a match. And if you don't can't think of anyone to think about who are three people that you think can help you in this, you know, goal of creating a match and who can help you find a match grantor. So I'm just going to take one minute if you want to just think about it a little bit. And then as you guys are thinking about it, I'm going to just check any questions. And as you're thinking about this, if you don't utilize a CRM system, create a spreadsheet to track, you know, who are your potential prospects and logging what your conversations are, where you're at with them. If you have volunteers or a team of people that you can work with assigning each person a contact to reach out with, hearing from multiple people at your organization sometimes can be confusing and frustrating for a donor. So you want to make sure it's people that, you know, maybe have a relationship with that individual or, you know, they're not being passed around. And keep notes on the conversation that you're having because if they're maybe not willing to provide a match this year, there might be a different conversation of different ways that they can support your nonprofit or get involved in your nonprofit or provide a match next year. Okay, I'm just going to go through some of the questions while I see them here for take a minute. So it says on your website there is no registration for Giving Tuesday. You did say, do we need to register? If you're interested in registering for Giving Tuesday, you can go to givingtuesday.mightycause.com. You should see a registration button and you can register to participate. Should a donor offer to make a donation before or after others donate? In other words, is a matching grant best offered before or after others donate? So, again, that's kind of dependent on what's your strategy and what's your goal, right? So if there's a certain prize during a certain hour that you're looking to potentially win, that's okay if people gave throughout the day because your goal is from five to six. We have a match, make your donation now so that we could potentially win a prize, but this is your time to double your impact. So creating, making a match that is supposed to last for a certain time period isn't bad because it, again, kind of creates that incentive for people to make a gift at that time. It doesn't have to be first or an hour. It can be throughout the entire day if you want, but yeah, it just depends on kind of what your goal is or how you're trying to promote your match. Okay, so one other question, say our board pulls $1,000. What's an example to leverage that as a matching grant rather than just a donation from a board? We already know $1,000 is guaranteed from them. How does that make it a matching grant? That's a really great question and a question that really, really get often is they'll already have a large donation come in and they're, you know, nonprofits will ask us, well, how do I turn this into a match, right? So I think the key is remembering is a match is a marketing tool or an incentive tool to get donors to give, right? If you were shopping somewhere and you see a sale that says buy one, get one free, right, you're more likely to buy that product. The same thing here. If a donor sees that, okay, if you make a donation today, you're going to double your impact. If you make a donation of $5, it really means $10. I'm more likely to say, oh, I've been meaning to donate to this organization. I keep forgetting to, if I make a donation now, oh, it's going to make a larger impact or actually, you know what, I was only going to give $5, but you know what, I'll give $20 because I see I'm kind of like doubling my gift right now because they have a match. So that is the kind of strategy in terms of match and grant. So it's telling donors that by raising $1,000, your board is going to give you $1,000 and you need that $1,000 raised to receive those funds. Okay. If the match is not met, then does the board not actually donate the $1,000? So that's kind of dependent. So on you, it doesn't, for a lot of organizations, they're still able to receive the full amount for other organizations. It's dependent on the grantor and what they've kind of agreed with the grantor. It really just depends on, you know, what your agreement is with your board or your grantor that you're working with. But a grantor still providing you the full amount, that's perfectly normal still. How do you suggest collecting the funds for a matching grant pool? We'll talk about that in a second. Do you have any sample letters you can use to send to possible donors? Yes. We, we, I will provide that after the webinar. And are the hourly prices and standards to figure it out yet. So we'll be releasing prize information coming up this month. It hasn't been released yet. So we'll send out an email to everyone about what our prizes and incentives are this year. Okay, I will move on. Oops. All right. So outreach. For outreach. So to start the conversation. Picking up the phone, setting up a call, sending out an email. We'll all send out a kind of sample email after this webinar that you guys can use to send out to a major donor. Asking them about providing, potentially providing a match.  What, what about your organization? You know, do they appreciate or want to support, et cetera, because knowing their relationship with you can help kind of direct you to figure out what is the best kind of avenue for that potential match grantor. So if they're, you know, really passionate about a specific program or mission that you have, maybe you want to set up a campaign for that specific program and the match is just related to that specific program. Right. So you want to think about what is their relationship with your organization. And you also want to kind of set some qualifying questions or ask some qualifying questions in terms of, you know, would they be receptive to providing a matching grant? What is, as well as providing, you know, clarification of what this year is looking like for you as an organization or what your goals are, what your goals or missions are for this year next year. So if you have already a connection with a nonpro or donor, it's going to be last time because they know your organization, if they kept giving the feel passionate about your gift, they're giving to you for a reason. So they're going to be, you know, more flexible in terms of what, you know, kind of understanding exactly why this would make an impact for your organization. And also understanding of exactly if you are reaching out a major donor, is this maybe an older donor that would prefer a phone call or face to face interaction? Or are they someone who's really busy and would just prefer a quick email? One thing to consider is that when you are making your ask is that you most likely will have to maybe explain what a matching grant is, why it's impactful. And in the email demo, the dummy email I'll send over that will kind of break it down a bit. But you may need to explain to them, hey, this is what a matching grant does. This is why it's helpful. And this is why it's the strategy that we're looking for. And I think the main information about that donor, as I mentioned about what their preferences capacity or what their interests are, I think is a major benefit in helping kind of secure a match from a grantor. So if it's a sponsor or local business, it's, this is an opportunity for us to share your logo to share on social media for you to share your philanthropic initiative. It's a major donor. As I've talked about, it's a way to make a larger impact this year than you've done before. It's a way to kind of help our non-profit in a different way than you have. So tips for making your ask. We've talked about breaking down matching grants. Not everyone understands it, so making sure they understand exactly what it is, what are they actually agreeing to in terms of having a matching grant. Being prepared to ask questions about your campaign, what your goals are, what exactly are you looking to accomplish with these match dollars. And just keeping it really simple and easy. You don't have to overly complicate the ask or, you know, kind of try to not be direct in terms of what you're looking for. And if you are not the executive director of your organization, maybe having the executive, your executive director or your major gifts officer on the call or in communication with this can be helpful in terms of, again, getting across how important this is and it makes it a little bit less difficult for someone to say no if it's coming from the executive director. All right, so let's dive into a little bit about what you do depending on the answer you get. So if you reach out to a grantor and they say yes, I'm all here for it, I want to support you guys. Great. Of course, say thank you, send out your appreciation, but you want to also hammer out the details and be completely on the same page as to what your match entails. So how much will the match be? How will it function? So is it based off how many donors you receive? Or is it just dollar for dollar? And when do you need those funds? When should they provide it? Typically, a matching grant is provided after the match has been met. Sometimes that doesn't happen. Maybe a donor gives you a check beforehand or your board has already pulled that money for you. But if you're working with a new donor or this is the first time for a grantor, typically it happens after the match has been met. You can also talk about expectations and goals in terms of, you know, if they have a logo that they need. Are they, if it is a business, are they looking for any reporting information on it? And as well, do they want to be anonymous or do they want their name publicly shown? Do they want their name included in emails or a certain image to be included in communication? All right. So a lot of the times you may get a no. Someone who's not ready or at this time can't provide a grant. And that's perfectly okay. Don't despair because through that process there's a lot to be learned. And this may, as I mentioned, just be not the current time for them for this avenue, but they might be able to support your organization in a different way. Or maybe it's something that they're interested in doing next year because they've already allocated those funds elsewhere. So a no is just a no for now and it could be a future yes. So definitely make sure you note that down and engage with those donors down the line. So if a grantor has agreed to provide a matching grant, you want to make this like a fun experience for the grantor, not something for them to be concerned about or something that's overly complicated. And sharing with them your social posts about how this is going to make a large impact or when you've reached your goal so that they can see that how much money that you've been able to raise because they were able to provide a match. And as well, make a note as how often are you touching base with the grantor. Some grantors are it's an easy process where all you have to tell them is when the grant is met. They make the donation, etc. And some want more engagement. They want to kind of be in the process or know how it's going. And lastly, of course, you want to make sure you have a thank you prepared for the grantor and their generosity. Is that something that you want to do publicly or is it just like a private thank you email that you want to share to the grantor. All right, so we're going to go through some of the technical aspects of creating a matching grant on the platform once you've secured a matching grant. So through the mighty cause dashboard. You'll see that there is a fundraising tool section and a matching grant section so within the dashboard that's where you'll want to go to create a matching grant on the platform. When you create a matching grant, you'll have the opportunity to add a logo add how much your matches. And also set a date and time of when the match starts and ends and we'll go through. Break down each part of this creation process. So, one of the things that you'll have to do when you do create a match on the platform is choose what is your match type so what type of match are you looking to create. The most common type of match and it's going to be auto enabled because it's the most popular is match a percentage of each donation 100% meaning it's a one to one match. As we talked about that means if someone gives $5 your nonprofit gets $10 so standard one to one match. However, if you are again based off the goals that you need. Let's say that you plan on you're very fortunate you have a lot a lot of large donors.  So maybe you want to have a maximum dollar amount per donation. So if I select match up to a maximum dollar amount per donation as you see here. It means that if someone if I set my max to $1000 if someone gives over $1000 they get $2000 their donations only going to be matched up to $1000. So that's why again it's important to figure out what's your goal in when it comes to then setting up these matches. So here's an example of also different percentages that you can set it doesn't have to just be 100% it can be maybe 50% met per donation or 300% per donation. In cumulative threshold match on there's three types of matches that are within cumulative threshold match. So the first being applied total match when total dollars raise equals the match value sounds a little confusing and a lot of people confuse this type of match with the one to one match that I showed you the 100%. So what this match essentially means is that it works kind of like a Kickstarter campaign if you're familiar with Kickstarter. It's saying that if I if I have a match of $500 I have to raise a $500 to get the $500. As opposed to if this was, I just slide back here. This was a match a percentage of each donation. You just have to meet the match to get those funds. It's, you know, if I get $5 that will be automatically matched. This is saying only apply the match when I reach that level. So organizations need to raise that full amount to receive it. Again, there's no right or wrong answer here in terms of how you set it up. It really just depends on what are you looking for what do you need how do you want to market this to your donors. For some maybe you do want to have it say, you know, have it this type because you really want to motivate donors to give you reach your goal. The second type of cumulative threshold match is apply total match when a certain quantity of donations is received. So this is based off total donations received on the on the platform for you to receive a matching grant. So if one donor donates twice, it's going to be counted as two donations. So it's only looking at the donations that you're bringing in and then apply total match when a certain number of unique donors is reached. So the difference between donors and donations is that it's looking at the individual that gives. So if one donor donates twice, they're only going to be counted once, as opposed to if we're just looking at donations. We don't we're not looking at the donor we don't care one donor could donate a million times, and it would be counted a million times. In this case, one donor donates a million times, the only going to count once because we're looking at donors in particular on when you create your match, you're also going to see some match conditions. So you'll automatically have include offline donations in the match enabled and include organization fundraisers in the match enabled. You can disable this if you would like one thing to just be aware of for giving Tuesday on mighty cause is offline donations don't count towards leaderboards and prizes. That doesn't mean that your match can't count those but just for you to be cognizant of in terms of leaderboards that offline donations don't count. Set a minimum per donation amount before match is applied. So that would mean that if you are trying to motivate for donors to give more.  You want to push your network and maybe or maybe it's a specific, you know you have two matches and this is the second match that you have that's really cater to your large donors. So maybe your minimum is $50 so people have to give at least $50 for your match to be applied. Again, we kind of go back to like what are your goals, maybe if you're trying to, your goal is to increase your average donation size. Maybe you want to utilize this condition so that you say, hey, donations that are $50 or higher, their donations are going to be matched, motivating people to give again, at a higher amount. And then apply match once per donor. So if you're, if you are going to have donors, you know, donate more than once to your organization you want to make sure that the match is only applied once for them, you can also choose that. For the email section. This is going to be the email address that will receive an email once the grant has been completed. So that can be you, you can put in your own email address, but you can also put in your most, I would recommend putting the grantors email address, because then they will receive an email saying hey your match has been met now you can go and fulfill your match.  Another option you'll see on the match creator when you create a match on the platform is something called include match value and page metrics. This always stumps people so I wanted to take a moment and kind of describe what that means and what it does. So include match value and page metrics means that if you have this enabled your match value, let's say it's $1000. If someone makes a $5 gift, and it's matched your metrics on your work page will jump by $10. So your metrics will automatically see that jump. So if you have a grantor that's planning to fulfill their match offline, I would recommend keeping this enabled, and you don't have to add an offline gift then to kind of for their for their grant so you can just have this enabled, and your metrics will be accurate at the end. If your grantor is planning on fulfilling it online, you may want to consider either you can keep this enabled and I'll show you how you can keep this enabled. But you may want to consider disabling this if you think your grantor is going to make your gift online so that your metrics are accurate. Otherwise, it will be inflated if you have this enabled and your grantor goes and makes their gift online. And as I mentioned, only online donations count towards leaderboard to prices. So something to be cognizant of when you are creating your match and I have a typo in here that should be November 14th is the date and time that you set for your match.  Your match will start and end based off the timing that you put here. So this is really important to review and double check that you have exactly the date and time that you want, because otherwise everything happens automatically once you set that date and time. At that date and time it will become live and if it hasn't been fulfilled by that end date, it will close by that end date. And one thing also to understand about matches is that matches work independent from each other. What I mean by that is if you have multiple matches, donations will count towards a match based off just that matches conditions. It doesn't look at the collective matches in total. So if you set a match to be a certain date and time and certain conditions and then you set another match to be certain date and time and conditions donations are going to be matched just based off both of those matches individually. So one thing that you may want to do and it will be set up, it will be automatically enabled once you create your after you've created a match. If you go to create a second match, you'll see that this is automatically enabled but it's queuing your match, your second match or your third match to start after another match. As I mentioned, if you haven't created a match yet, you're not going to see this option because in order to queue a match to start, you first have to have at least one match upcoming or currently live. So once you create your first match, when you create your second match, you'll see this option and you can set a second match or third match, fourth match, etc to start after a match ends. So once a match ends, the next one begins and you don't have to do anything to queue it up. Alright, so this is, oops, cut off a bit. Let me go back. But once your match closes, if your grantor is looking to fulfill their donation online, there is a fulfillment link that you can send to them. So if you prefer, as we showed in the creation process, to just add your own email and then you later on want to provide them a link, you can go to your match, past matches and your match report or match a manager, and you can access a fulfillment link that you can send them. When you send them this fulfillment link and they make a donation through the fulfillment link, our system will automatically mark it as this match is fulfilled. One thing to be cognizant of is if you are having multiple matches going on, if a grantor makes a gift while you have another match active, that their donation will count towards another match. So you want to make sure that if you have grantors that are making their gift online through the platform, that it's during a period where you don't have another grant currently happening. If you run into any issues, call our support or reach out to our support team and we'll be able to help troubleshoot on any of those issues. All right, so couple of questions. I know we're coming to the end. Does a matching grant have to be processed online? No, it does not. A matching grant can be processed however you want, but as I mentioned, only online gifts count towards any Giving Tuesday prizes or leader boards. Why is my match not being included in the leaderboard? For Giving Tuesday on Mighty Cause, match values are not counted on leaderboards only online gifts. Do donations made to peer-to-peer or fundraising pages counts towards the match? That is totally your choice. You can set up a match to count on your organization for any fundraising campaign you have, or if there is a specific peer-to-peer page that you want to just count the match, you can do that too and you can set that up on the platform. Can I have more than one matching grant active at the same time? Yes, you can have as many as you want or you can set them all to be sequential. Oh no, I entered my matching grant wrong. What do I do? Don't worry. We work a lot with non-profits in terms of matching grants, so you are not alone if you're running into any matching grant issues. We are more than happy to help troubleshoot anything, so just reach out to our support team. Let us know what match you're working on and what issue you're running into. When your match becomes live, so once you've set the date and time for your match, it will show up on your org page as with a little sticker on your donate button. So it will let donors know that come to your page, you have a matching grant that's active, and as well a matching grant tile will be added to the bottom of your page so that they can see how close you are to meeting your match. Who is your sponsor? If you have their name publicly shown, your logo image, etc. As well, within the search on GivingTuesday, there is a filter tool for matching grants, so if there are donors that are looking for organizations that have a matching grant because they know their donation is going to make a bigger impact, there is a filter for donors to find your organization that way as well. Alright, we are in the home stretch promoting your matching grant. Alright, so when you're promoting your matching grant, make sure to include that in your communication and all of your email communication and include that language that we talked about of a strong call to action of double your impact, make your impact larger this year. This is part of the appeal of a matching grant is the ability to use that in your communication to nonprofits and building hype also on social media by promoting it as you see in the example on the right, don't miss your chance to double your donation this year. As well on your website, if there's a section where you're talking about GivingTuesday or you're promoting donations, share that this is the opportunity to make an impact larger this year or at this time. So just wanted to include some screenshots of just really good social posts that include that language of double your donation this Friday matching grant opportunity to date only your donation doubled, give to them home. So again, super strong language really gets across. This is the time for a donor to give to an organization. So, if your organization does do like traditional collateral by, you know, signs or flyers or, you know, printed material, you can send out within your printed material if that's something that you do that you have a match as you see in the screenshot to the right for them to give, but also have your team, your volunteers or board members promote that you have this match available, because again, as we keep saying, it's going to make a larger impact for your nonprofit. So anywhere you can promote it in, you know, your email signature or footer that you have a match upcoming or going on. All right, we've gone through a lot of stuff. I want to make sure that we have a couple of time for questions. So I'm going to kind of go through some past things. Any questions that I may have missed. So let's see. Has registration has closed for this year? No. Registration for Giving Tuesday has not closed for this year. Will there be some way to highlight the matching grant on our Giving Tuesday page? If so, is there something that shows what that will look like so we can provide an example to potential donors? Yes. So if you go to mightycause.com slash search and I can actually pull that up here. Within our search, there is a filter called, I'm sorry, not volunteer opportunities donations matched. These are all organizations or fundraisers that have a match currently enabled. So you can go to their page, scroll to the bottom and take a screenshot or send them a link as to showing them what that looks like. Can you enter more than one email address to be notified after a grant has been fulfilled? No, unfortunately, this time it can only be one email address. However, as I mentioned, you always have access to get a fulfillment link. So if you do want to make that your email address, and then once you get that email that it's been met, you then can send, you know, your email to whomever needs it. But at this time, unfortunately, it's just one email. Will the slide deck be in a follow up email? Yes. The slide deck will be will be sending out the slide deck and a copy of this webinar in a follow up email and also include a templated email language that you can use to send out to donors for matching grants. All right, I think there's some questions coming into the chat. So just want to make sure I don't miss it. So on our first donation grant, our goal is to provide a matching grant for a recurring donor campaign and are raising a fund to match either one to one for the first donation and any recurring donation. Do you have any tips for this approach?  However, you could create a fundraising page like this, where it's specifically dedicated to recurring donations and a recurring donation campaign. And that's where you're sending your donors and encouraging them to make a recurring donation. So having maybe a dedicated fundraising page and then through this fundraising page, you can create a matching grant that's just on this page. So there is a previous question about leaderboard context. So leaderboard and referring to Giving Tuesday on Mighty Cause, we do have leaderboards. So on the Giving Tuesday site, so on Giving Tuesday, when you're looking at leaderboards, sometimes orcs will have questions about the totals they'll see here and why it's not including certain gifts. And that's because it just, it only counts online gifts. It doesn't count offline or matching grants. Do matching grants coalesce with current campaign? I'm trying to raise 10K for a program that I'll promote on Giving Tuesday, but one to incorporate a matching grant as well. Yeah, I mean, that's I think a perfect opportunity to incorporate a matching grant if you're trying to raise $10,000 for a program that you're going to promote on Giving Tuesday. Is it possible to add more than one email address? I answered that. Is it possible to have this sent via email? Yeah. Yes, we talked about providing that. So what is the cost to participate? So for Giving Tuesday, there is no cost to participate. There's just the standard transaction fees that we have on our platform, but there's no upfront cost to participate. So any nonprofit can participate. You guys are more than welcome to. We welcome anyone. We love having kind of a community of nonprofits that are sharing their mission and their impact on our platform and why they're raising money for Giving Tuesday. So all is welcome. Is matching grant a service that requires an upgrade in our version of Mighty Cause? So in order to use the matching grant tool, that is provided on our Giving Tuesday platform. So if you're registered for Giving Tuesday, you will be able to utilize that. How about a pledge they can't give at this time? So on our platform, donors cannot make pledges. And what I mean in terms of pledges is that a donor can't make a gift and have it set to be processed at a later time. When a gift is made, it is processed at that time. Can donors start donating right now or do they have to wait until November 13th? Not November 13th, November 14th for Giving Tuesday on Mighty Cause. If there is a different event that you're referring to, you want to check the rules for that event. But in this context, we're just talking about Giving Tuesday on Mighty Cause. Is this the same for We Give Catholic or is this another platform? We Give Catholic is one of the giving events that uses Mighty Cause as their platform provider. They do have access to matching grants tool. However, the rules in terms of offline donations and when donations count, you'll want to check the rules for that event because those rules differ. I'm just double checking. I think I covered all of the questions. All right, I don't see any more questions coming in. So I will end the webinar here if there's no other questions coming in. However, this isn't the end of any questions. If you guys need any support, you need clarification on... I'm sorry, I just have one last question. Mighty Cause is the platform used on Give Miami. How does it work? So Mighty Cause provides the technology for many giving events, such as Give Miami and We Give Catholic. So this matching grant tool is available on your platform as well. And yes, I'll send out the sample letters within the follow-up email for you guys. So yes, as I mentioned, if you guys have any questions, if you're still confused anything about matching grants, trust me, I know it can be confusing. Please reach out to us. Reach out to supportatmightycause.com. We're more than happy to help clarify or help set up your match if you are running into any questions or issues. That's what we're here for. And we want to make sure that you guys are set up for success for Giving Tuesday. That's what we're here for. Alright, so I will end the webinar here, but please let us know if you need anything else. Thank you so much. Bye.


It's still plus politics now that People's Democratic Party PDP has accused the ruling all-progressive Congress APC of failing to stem the tide of killings in Sakato, Naija, Katsina, Kaduna, Plateau State and other parts of the country. In a statement signed by the National Publicity Secretary Debo Ulugunabba, the PDP noted that the party failed to show empathy for the various attacks that led to the death of several Nigerians, but that they had time to attend the tabanning ceremony of President Mohamed Buhari's son in the same troubled Katsina State. It urged President Mohamed Buhari to demonstrate the leadership and empathy by personally visiting the troubled state in line with his campaign promise to lead the fight against terrorism from the front. Joining us to discuss this is Kala Wali Johnson. Thank you very much Mr. Kala Wali Johnson for joining us. Thank you. Have a good evening. Great. It's very interesting that, I mean you and I have had conversations around these issues of banditry, terrorism, killings and hacking of people to death in your farm lands and now it's on a much bigger scale and we're still here having almost the same conversation. Although this time around it's not just along party lines, every single person seems to be crying foul. Last week we saw people from the North protesting and saying that the President is sleeping, some of the placards read that the President has abandoned the North and that there seems to be some form of ethnic cleansing according to them in the North. Why do you think that we're still here at this time of the year talking about the same things and probably wondering the same, you know wondering why nothing has really incredibly been done to stem the tide of this terrorism and why it's spreading? All right. There is no way you won't keep talking about an issue at hand except the issue has been resolved. So as long as the issue is not resolved we'll be talking about it and especially one that has to do with life. If you look at the present scenario we have in Nigeria it appears lately we don't attach much value to life again, both the citizens and those in government. And when you had the incident in Sakwato remember that they didn't even make the headline.  So except this is tackled and Nigerians are seeing improvements in the security of lives on property. We won't stop talking about it. And, you know, we should see from the part of the government the seriousness to nail this issue, you know, one time for all of course. It has gotten to a stage that it is difficult to completely eradicate it but you must have, you know, been seen to have made a lot of progress. But for now we've not made much progress. However, you just had a change of the other chiefs of our security agencies and let's hope that these guys are trying their best to, you know, to be able to solve the situation. Of course, you understand that when there's a change in party, it takes a whole lot not just to settle down and in a sector like the security sector. It takes a whole lot to be able to settle down, you know, be able to like come up with new strategies and, you know, face the battle headlong. But let's see from the first part of next year we should start accessing them. Of course it'll be about a year in office then. So we should start accessing them and, you know, and then of course to know if they have given their best or not. But for now we'll keep talking because the problem still lingers. Thank you. I'm curious. As much as I appreciate our armed forces, they're doing an amazing job. It's very tough to be fighting a guerrilla warfare. We totally appreciate that.  All fine and dandy. But the UAE recently put out names of people who are funding terrorism in this country. Now we're the ones who are suffering it. There's no terrorism in the UAE but they were first to prosecute these people. Name, shame and prosecute them, sent them to jail. We still have people in this country allegedly funding terrorism. In fact, under the good luck administration we heard the same thing that there are people who are funding terrorism within the government. We've also heard that under the Bahá'í administration. Why is it so difficult to fish out these fund, the people who are funding terrorism in this country? Why is it so difficult to deal with these people, plug those loopholes?  Nothing is being done about it. So I ask, where is the political will in fighting this terrorism that the APC administration promised Nigerians to fight? In fact, this is one of the reasons why Nigerians voted massively for President Bahá'í. So where is all of that energy? Where is the sense of urgency to deal with this? First, you know, some of us are guilty. Okay, let me say we are partly guilty for this because under the last administration we had a voice, you know, very strong across platforms. We are advocating for a better government response to the insecurity we had in the country. Even though at that time it wasn't this bad, of course it wasn't at this level and unfortunately, even when we shouted then, you had the government then trying to do so. I mean, of course they would come up with some few things but it appears that bringing in a general with a track record of a good showing in such an urgency like this, of course, it didn't happen then. So we were thinking that it would be better. But for me, in all honesty, I am not afraid to own on that but we thought it would be better. But he is actually not better now as we speak. I mean, you can't hide that. And to make it worse, I do not understand what constitutes a president's KPIs. How he measures performance, I don't know. Take for example, when he sends the former IG to go to Benui then, 2018 or there about, you know, to go, you know, address the situation. IG did not go. But what happened? Practically nothing happened. Number two, when the president came into the country sometimes black and he saw the former IG too, he said because the man was not adding weight that it shows that he was working. So again, you wonder, how does the president measure performance? So if he's asking for measuring performances, you know, he's faulty. One thing you can be so sure of is this. You wouldn't be able to, you know, to get the best for him, you know, from him. And as far as now he's concerned, we are not getting the best. Now let me take us back to memory lane. Now, when this started, I keep on saying that if we are sure that the government is taking the right steps nobody will blame the government. Of course, we'll be cheering them on because we know that security is the business of everyone. But see this, when this, when they started this, I mean, when they came into the office Boko Haram was, you know, was first headlong. At that time we knew that those guys were escaping and getting into the different, you know, hideout. In the world that they would strike, we were making a lot of noise that the government should move to those places and finish them once and for all. Now, when they started metamorphosing to bandits and they were getting to people's farms, burning their farms, burning villages, we kind of, you know, noticed that the government, rather than taking them on headlong, were romancing these people. Remember, it was the government that came up with that cliché. Farmers, headers, classes. I do not understand, sorry, hold on. I do not understand how a group of people were walking to a farmland, born the farmland, born the villages and you call that clashes? No, that is terrorism. You know, people terrorizing others in their own land, in their own farm. Then later the government came up with banditry. So all of these steps they have taken shows clearly that it appears the government was already, you know, to take on these guys once and for all. But when it appeared to them that these guys have become monsters now and they are trying to move against them, it is costing the nation more, it is costing the people more and unfortunately right now it is even beyond the government. And I keep saying things that as long as we can see that the government is trying to do, you know, to do something in the right direction, who would share the government and lately I can tell you, I can tell you by intel that the government is really taking these guys on. We may not be seeing the full result now. I keep saying by first and up next step, we should be seeing tremendous improvement in the situation. I guess the curiosity to every other person's mind is why did government have to wait this long? Just as you said, giving it different names and trying to paint it in a different light. Now it's not just happening in the north. Let's not forget it has spread all the way down south. Look at what's happening in Imol State. As at the weekend we saw about 58 people being killed in Boronui and Kaduna State and what mostly the PDP is saying here is that the heartlessness according to them, it's their words, not mine, of the APC-led leadership prioritizing pump and ceremony over the lives of people. And my question to you, sir, is how have we gotten to this place? How did we get here to a point where there's no value for life? We've gotten to a point where we don't really care. They have become numbers. How did we get here? And where do we go from here? All right. If the PDP today is accusing APC, remember, 2014, was it 2014, yeah, when they kidnapped the people or girls? Good luck, Jonathan, and the PDP enter us. They went to Kano to hold a rally and they were dancing. That is the way of politicians. They would always go for what will profit them more politically than for what will profit the people. That is why you cannot afford to have delas in government. When you see leaders who take the people first, they won't do that. And do not forget that I've explained before, perhaps on your platform, that most times what we have in this country, we've been having transactional leaders, people who believe more in their pockets. A call to government in Nigeria is not seen as a call to say. It is seen as rather a call to the table to chop. So if that is how we seek government, so these people would not really take you a nice serious, they would take whatsoever would line their pockets more, much more seriously. How did we get to the stage that we no longer have the kind of value we should have for life? Now, let's turn it back to the society. The value we have as the people, we've practically lost it. Now, both of those days in the villages, in the communities, if you have a man coming to the community with some strange money, perhaps it will become an outcast. People will really want, they will really want to associate with him. But today, come with the money to the same community from anywhere, you will get chieftain's title. In fact, the king will embrace you. The boys will be shouting your name. So the value system we have in the country has collapsed. And unfortunately, that was the, you know, the fabric that tends to hold us, you know, strongly at that time. So right now, that has dovetail to practically every sector. And the moment something keeps occurring, at first, it looks like a big deal. Now, by the second time they thought, the moment it becomes a norm, it will hardly attract the value it should attract. So we've gotten to that level in Nigeria. They're killing, of course, it is practically daily. So when it was happening once in a while, we were shouting, when kidnapping was only once in a while, can you imagine the level of noise during cheap walk into girls? But that is no longer the case today. They kidnapped some folks in Kaduna. Parents are to contribute $183 million to free their own children. And you have the government do nothing. You have the president comfortable in the villa. Of course, eating fat on the tax payers morning, leaving the people to bear the brunt. Now, let me explain something. Let me just notify you that I know of family that sought everything they had, including the, you know, the only house, the only home that the man retired and put all his retirement benefits on to, you know, to complete. They had to sell just to pay for ransom to free their daughter. Now, come back to that same man. How do you want him to have value for life or wish Nigeria well? So until we have a reduction in the standard and we are getting back to normal again in society and people can actually value life as it should be, I doubt if this will make any big deal again to us as long as it remains a daily affair. Okay. Well, I want to say thank you. Kalaalea Johnson is a political affairs commentator. Thank you so much for being part of this conversation. We appreciate your thoughts and this is where we wrap it up. Thank you so much. Thank you. All right. Well, thank you all for staying with us. We'll take a short break to listen to what Nigerians have to say about the electoral act. Bill, a memory turn, I will give you my take. You see, as far as I'm concerned, there's no difference between national assembly and the president. So we shouldn't expect anything spectacular because the national assembly are just an extension of the presidency. So if Bawari is not willing to sign, we shouldn't expect anything different from national assembly. So we don't have an active assembly that can hurt on behalf of the people. Well, if the president feels a pain in signature, I think the law may catch over his power by passing the electoral bill into law. Well, it's tough to say this exactly is what they should do because most of them in the House are of the same party. The chairman of the party himself might need to put in words or is the electoral law actually what the people in the House want? So there are so many questions around why the president has not signed it into law yet. And I'm not sure that even the members of the House are the right people to do the job because they have the same party. The way electoral processes have been going is see all those kind of... I think the way we record more of corruption is in the electoral processes. By the time elections are done and all those things that we have rigging and all sort of corruption is coming into that. I think by the time Mr. President by name Mohammed Bawari should put this into consideration and let this be enacted into law, there should be electoral reforms. So we'll be able to amend in a way that are not favourable to our own country because we do not have any other country to call our own if it is not Nigeria. So it's a proper thing that the president should facilitate any problem, whatever that will make this in law. So it will be put into law and there will be reforms on our electoral processes and I believe we will have changes. Here's my take.  The cost of living, how Nigeria is being run, but we fail to look at ourselves because we're part of the problem. We no longer value ourselves. We take those 1000s and the 500s. We go to those campaigns that they tell us the same thing every single campaign year. We take the rice and the wrapper and we go home. Why would they place value on us? People are dying in the North. People are dying in the South. People are dying even in the North Central. We're seeing all kinds of deviling things. Even in the Yuletide season, the terrorists and the bandits are killing people, but yet our politicians are dancing. They're participating in pomp and ceremony. You can't really blame the politician isolated. We have to blame ourselves until we take responsibilities and that responsibility means that you have to hold every single politician starting from your councillor to the chairman in your local government to the man who represents you at the State House of Assembly, the man who represents you at the National Assembly. If you do not take responsibility and make sure that these people are accountable to you, they will never feel any form of accountability to us because it's business as usual for these people. You can no longer protest. You can no longer go on social media where you could easily protest on Twitter. It's been banned. What else will be banned? Nigerians, we have to step up to the place until we do that. All we will do continuously is complain and complaining is not going to change anything for us. They promised us change, but we haven't seen anything close to change. So the ball is in your court. Make sure that your politician, your leader, is accountable. Only you can make that happen. I am Mary Annacl. Have a good evening.


Once again, it's my pleasure to welcome you all to MSP lecture series on interpretive spectroscopy. In my last lecture, I was discussing about the importance of IR spectroscopy in metallocarbonyls. And also when we have different type of mixidigand complexes having one or more carbonyl groups, it also gives, especially the stretching frequency of carbon monoxide, gives vital information about the electron density surrounding the metal ion and also the donor and acceptor properties of other ligands as well. The donor and acceptor properties of other ligands present along with CO in a metallocomplex have remarkable influence on the stretching frequency of CO. So let us continue some more examples about IR spectra of metallocomplexes and also let's try to learn more about force constant and its relationship with the frequency. So here I have given a list of carbonyls, homolyptic carbonyl complexes, neutral complexes, anionic complexes and also cationic complexes and also I have given the stretching frequency for CO in centimeter minus 1. And some of those things I already discussed in my previous lecture. If you see here nickel tetra carbonyl, it shows around 20, 60 centimeter minus 1. Whereas cobalt tetra carbonyl anion, of course when it is dimeric, it is neutral because it is a 70 electron species and now with COCO4 minus, it is an 80 electron species. Here stretching frequency is 1890 drops considerably because of excess of negative charge on cobalt. So if more and more electron density is there on metal, they will become better by donors and as a result what happens, the stretching frequency of CO drops considerably because of population of electrons into pi star or anti-burning orbitals of carbon monoxide. And similarly if you see here, we have di-anionic compound here, iron compound. For example, Na2, FeCO4 if you consider stretching frequency even further drops to 1790 here because two negative charges are there. And then when we look into positively charged metal ions such as MnCO6 plus, here metal is say reluctant pi donor because of negative charge as a result and not much significant change is there in the stretching frequency of carbon monoxide and it is towards higher set that means CO bond is more stable and Mc bond is relatively longer. And of course CRCO6 we have substantial amount of back bonding because of D6 electronic configuration and also metal in zero valence state. And again, vanadium hexacerminal anion is more or less comparable to that of COCO4 minus and free carbon monoxide is around 2143 and some books say 2130 and all those things but to be precise it should be 2147 centimeter minus 1. And then the effect of binding can be clearly seen here. In terminal binding of a carbon monoxide to metal, the range is around 1850 to 2120. When it acts as a bridging ligand holding two metal centers it drops considerably to 1750 to 1850 and when it is bridging three or more metal centers such stretching frequency even further drops and here when it is bridging three metal centers it comes around 1620 to 1730 centimeter minus 1. That means more and more bridging would leads to almost carbon monoxide behaving like ketonic carbon monoxide group we come across in organic chemistry. Influence of the trans ligand can be clearly seen in this series of complexes I have shown of MOCO3. MOCO3 might remains intact throughout and other three carbon monoxides are replaced by a different type of phosphorus compounds and also nitrogen donors and also diene is there and also pyridine is there. When you see again the same trends are observed here. Here it is not about anionic or ketonic charge present on the metal center. It is about the pi acceptor ability of ligands and if you see here the pi acceptor ability of ligands are considerably dropping when you go from PF3 to pyridine and of course PCL3 and we have trimethylphosphide, triphenylphosphine about these things already we analyzed in my previous lecture and astronitrile it is only sigma donor, diene also partly it can take into pi star but it is a poor pi acceptor and pyridine and in all those things you can see how consistently the CO staging frequency is dropping because when few or more carbon monoxides are left and others are only sigma donor the maintenance of electron are minimizing the electron repulsion by taking back bonding falls only on three carbon monoxide groups as a result what happens? Static frequency drops considerably here and also how immensely this data helps in arriving at different positions of these ligands in spectrochemical series can be seen here and of course when we talk about the position of ligands in a spectrochemical series we are considering both sigma donor ability, pi donor ability as well as pi acceptor ability considering all those things we have made spectrochemical series similarly for back bonding ligands also one can have spectrochemical series in this order and this follows this order here. So now let us look into some problems here and this is related to stretching frequencies of different groups for example here two petro complexes are given of thiocyanate complexes of mercury as well as iron with mercury is in plus two state and also iron is in plus three state and also corresponding stretching frequencies are given here 21, 20 and 710 centimeter minus one in case of mercury complex and in case of iron complex the values are 20, 55 and 18, 28 for assigning the linkage here whether SC is connected to mercury or N is connected to mercury and also iron we have to have some information about free SCN. So free SCN stretching frequency is given here the C triple bond N stretching frequency is 2053 and also for CS it is 748 centimeter minus one just for your information I have also given isocyanate in this one C triple bond N resonates around 2060 centimeter minus one and also it can have ranges depending upon what kind of R groups we have it can have anywhere between 2060 to 20 to 20 to 60 to 20 to 40 centimeter minus one. Now the question is in this complex which is the donor side and if you go back to linkage isomerism whether SC is coordinated to mercury or N is coordinated to mercury and same thing is to in case of iron whether S or N. Now let us compare the data here with the data we obtained for this mercury and cyanate complexes. You see because the wave number of CN for the complex is higher so this is higher compared to this one for SCN and the wave number for CS is lower in the complex compared to free CS. Because of this one we can conclude that SC is coordinating to mercury. This is analogy and let us look into iron complex in case of iron complex if you compare the stretching frequency of CN with that of that one this is much lower here on the other hand CS stretching frequency is much larger compared to free ligand that indicates probably in case of iron N is coordinating to FV3 center. From coordination chemistry point of view let us say I do not have data for comparison for the free ligands then how to assign simply by looking into it yes. We can see here two things about looking to soft and hard interactions mercury 2 plus is a soft center so if since it is a soft center it would prefer to have a soft donor atom and hence SC is a soft donor atom probably you can think that mercury is corrected to sulfur on the other hand iron 3 plus is hard center it would prefer the hard site that means probably nitrogen is going in this way also you can analyze and you can arrive at the right answer and also if you see mercury war is in our mercury sulfide so that also tells that mercury has more affinity towards yes from that point of but here without any ambiguity simply by comparing the data with the data for free ligand the stretching frequencies we should be able to tell the correct linkage of such ligands which are capable of showing linkage isomerism whether SC is coordinating SC is binding or N is binding. Let us look into another example here this is a octahedral complex of cobalt pentasino thiocyanate or cobalt date it can appear of course because of linkage isomerism it can appear in two isomeric forms which give rise to the following IR absorption bands so here we have 26, 2065 and 810 and another one is 2010 and 700 centimeter minus 1 so by simply comparing to whatever the discussion I had with respect to mercury and complexes I showed in my previous slide you should be able to judge that yes in case of isomer 1 N is binding whereas in case of 2 SC is binding you can say without any problem and of course you can also write the corresponding isomers having octahedral geometry without any problem I am not going to go into write those things probably you can write and examine those things. Let us look into another example here the following infrared absorption bands are observed for the complex containing a bipyridine ligand and also thiocyanate ligand it is NCS not NSC in the region of NCS stretching modes that is we have a total of four stretching frequencies are there 2117, 295, 842 and 700 now that means it is say probably a mixture of two isomers are there and we should be able to identify you know stretching frequencies corresponding to N coordination to palladium and also S coordination to palladium again with our previous experience of interpreting data in case of mercury 2 compound and iron 3 compound we can conclude here that when we have 20, 95 and 842 this can be assigned to palladium having NCS bond and similarly when we look into the data 2117 and 700 this can be assigned to palladium having SCN type of linkages. So this how we can interpret and we can say without an ambiguity how the linkage of NCS takes place and then how we can interpret and elucidate the structures by giving the right kind of stretching frequencies to N as well as S bond complexes. So now another problem is it is not a problem it is just for analysis you are already familiar I have spoken many times about CO stretching frequencies CO stretching vibrations of CO can be formed at 2155 centimeter minus 1 the free karma monoxide shows at 2150 again here it is at a different region that is what I am telling you. So books from books to books this value varies 2130 to 2160 it goes up to that one but nevertheless the stretching frequency of free CO is always greater than what we see in case of metallocarbonyless unless there is no back bonding at all in those metal complexes. But lies in the range of 2100 to 1800 in metallocarbonyl compounds that is very much true. The chemical bond in metallocarbonyl compounds is a super position of a sigma metal to carbon bond and a metal to carbon back donation so that you are already familiar I have showed you examples and also I have showed you bonding modes through orbital interactions what information is obtained by the mean value of CO stretching modes according to the part of both contributions to the chemical bond in the following charged metal carbonyl ions. That means whether we can look into the sigma donor component and pi acceptor component whether we can separate these two entities based on comparing the data for a series of compounds keeping the metal constant and changing the number of carbon monoxide are going for cationic anionic and neutral and also replaces some of the carbon monoxide in a metal complex with sigma donor pi acceptor sigma donor pi donor and also sigma donor and pi acceptor type of ligands and then we can analyze and probably we can but still the separation of sigma donor and pi acceptor abilities are components is very difficult because often we see they complement each other but nevertheless it gives some idea about the exact position of some of these ligands in the spectrochemical series so now let us look into the values given for a series of compounds here NSEO for 2094 CO2 for mass 1946 FCO4 2 minus so here we can conclude very nicely that when you go from early metals to late metals, late metals despite having enormous electron richness they are reluctant pi donors that can be seen in case of whether nickel tetracharbonyl or palladium or even silver complex having carbon monoxide whose stretching frequencies are much higher but on the other hand early metals despite having electron deficiency and having less than 6 electrons they always they act as excellent pi donors and positive charge makes them reluctant pi donors but negative charge on metal makes them better pi donors and as a consequence of this one what happens the influence is on metal to carbon as well as carbon to oxygen bonds as more and more backbone it comes here not in this direction it comes in this way what would happen is this bond become more and more elongated and stretching frequency drops considerably so this information already we have discussed in N number of times let us move on to other problems now a very interesting problem is there let me read it out an absorption at 3650 centimeter minus 1 in the IR spectrum of a compound say X has been assigned to an OH stretching mode to what wave number is this band expected to shift upon deterioration that means the complex is there we have a OH stretching frequency is there and if you replace H with D what would happen to the stretching frequency that is the question and also during this one certain assumption has to be made what assumption one has to make while doing this calculation to find out approximate stretching frequency or absorption band for a compound having body instead of OH group so now from the standard expression that you already know nu bar equals 1 over 2 pi c into square root of f over mu where f is a force constant stretching force constant and mu is the reduced mass and that means basically we can consider here this nu is inversely proportional to square root of mu reduced mass that means this is equal to we can say stretching frequency or the frequency absorption frequency for nu bar is inversely proportional to OH band reduced mass so in that case what happens assuming both the OD and OH have very similar stretching force constant we can arrive at this equation here if you write for this one nu OD over nu OH equals nu OH square root of mu OH over mu OD so now we know this relationship and now we know these entities we can calculate and we know this one now we have to calculate what is this so now what we do is reduced mass we have to find out in this fashion and this is one way of doing it or simply we can do this way also mn m2 by m1 plus m2 this would be rather easier but if you do with the first one what we have to do is here oxygen is there this is an atomic weight is 16 and H is 1 and then D is 2 we should remember this one so 1 by 16 plus 1 by 1 this is equal to 1.0625 and then this is for 1 by mu of OH so mu OH equals what we get is 0.94 1 2 atomic mass units we are getting and similarly we can also calculate now mu OD this is equal to 1 by 16 plus 1 by 2 so for this one we get 0.5 625 if we go for mu OD it comes around 1.7 7 7 8 this you can do calculation now we put here the values so this value is already given here 3650 and if you put here values this comes around 0.7 2 7 5 7 so this gives approximately 26 56 certificate minus 1 so that means if you replace H with D then the stretching frequency of OD drops considerably from 30 650 to 2656 centimeter minus 1 so here the assumption is very important in most of such problems where we come across replacement of one isotope with another one probably we should assume that the stretching force constant would be very similar then only we can arrive at this kind of relationship here and hence we can calculate the values and solve the problem so let's look into one more example here an absorption band at 33 37 centimeter minus 1 in the vibration spectrum of NH3 shift to X value in ND3 find out the value of X so again here we should come up with the same relationship whatever we saw we know now so this is inversely proportional to square root of mu if we use here so now let's calculate mu N H first of course N we are considering 14 H 1 and D 2 per calculating reduced mass and here also we can do directly or something like this also we can do it it's 1 over 14 plus 1 by 1 so this is equal 15 by 14 so this value will be 1.0 7 1 4 and mu N H will be similarly this value is going to be 0. and here the value will be 5 7 1 4 so equals 1.7 5 0 so now we have to apply here this is given here that means the value of X is this one so this how you can solve this very interesting problems let me come up with more examples in my next lecture until then enjoy these problems thank you