This is Adam does movies. I don't want to talk about TV shows constantly and I especially don't want to talk about Star Wars But Boba Fett has been a complete shit show and we need to say some things need to get stuff off my breast Let's begin This episode specifically pertains to episode 6 chapter 6 of this book of Boba Fett Which doesn't even feature Boba Fett anymore. He's a cameo in his own show It's embarrassing and I totally understand why because he's very lackluster in this series And honestly it kind of boggles my mind why this show was even green lit. Mando was already a better version of the character Why they didn't do something with the Jedi or with like anybody else Put up a dartboard with the hundreds of characters in Star Wars and just start throwing darts See what sticks and then that can be your show instead of what we have here There's gonna be spoilers up through this episode So tread lightly friend if you have any desire to watch or if you're a fan of the Mandalorian I wouldn't check this out yet. I truly hope this is the last time I talk about this until maybe the season finale That's the goal is to not mention this show again I do want to point out a couple things from past episodes that have annoyed the crap out of me one There is a bounty hunter. That's a wookie.  Beep slow motion Boba's pieces are all over the floor game over But instead he drains the water and starts choking him. This is the worst bounty hunter ever rivaled only By Boba Fett himself The other thing I found comically stupid in this series is the Power Ranger kids that Boba hired to be his his muscle The teens with their hot rod hover vehicles straight out of American graffiti I know there's a tip of the hat somewhere, but that doesn't mean I like what's going on in Boba Fett It led to one of the most cringy car chases ever these guys were going five miles an hour tops This might be a shock to you, but I'm not perfect either In fact, I make mistakes in pretty much every video. Sometimes it's because I'm running fast and furious. I'm running hot I'm not really thinking before I talk other times I'm just trying to get a laugh and sometimes that comes at the cost of the facts on my last video I talked about how it's a Mandalorian specific app And he shows up on Tatooine and he turns down Phoenix offer to take cash to help Boba instead He goes off for cigarettes and never returns, but that's not entirely accurate In fact, he turns down the money, but he says yeah, I'll help you out I just have to do some shit first have to go see a friend clearly referring to grogu silly stupid me I thought for sure this series would do just a one and done on Mando And we wouldn't see him for the rest of the season because there's no way they're gonna have all this pertinent important information Go on in the book of Boba Fett and not in Mandalorian Zone TV show, right? We're not gonna see freakin baby Yoda again right now We're not gonna see all these other characters show up when we're doing a brand new show wrong They did exactly that we saw freakin Luke Skywalker again What is happening with this series and why is it being allowed to continue in this manner? This is reckless. This is this is bonkers. This is bananas Gwen Stefani I am half invested in the book of Boba Fett. I don't really like this show. I don't outright hate it I'm just kind of Zambali watching it Zambali. That's a word now But I don't have any interest in the stakes the whole spice trade going on and the war that's Percolating under the surface. I don't care.     Can we zoom in Sharon? Can we zoom in on this, please? There's like some spittle there for my sound effects. Thanks Sharon.   Wow. You're not fired anymore. I'm joking.  Are they even doing another season of Mando? Oh, we're just gonna keep this train rolling. It's madness To do this. That's like watching three seasons of Breaking Bad and then having to catch up with Walter and Jesse in Better Call Saul and it's not like they're tiny little things going on. These are important things I got some I got some shit believe it or not in the comments because I said in the last episode Mando didn't do anything that was that big of a deal like he won a duel, but the guy still stayed alive He's having trouble with the darksaber. Yes, he was outed from the Mandalorians He has to go to some pools or a wishing well or some shit that's destroyed in a mine I don't know I was half in but this is all info you could have certainly started with at the beginning of season 3 He's he's tracking down one of these locations and they fill us in But now there's no quickly explaining things away. You truly do need to watch this show and that's a problem That's a big problem my wife daughter and son all freaking loved the Mandalorian We watched it every week together. It was like our thing.  They didn't watch an episode So I had to tell them to watch the last one because it was important But I don't want to give anything away and then to have to do it again is just becoming a chore Hey guys, this I guess is another Mandalorian episode. They're puzzled. I'm puzzled The world is puzzled. I've even had to call up friends and family and say hey I know you don't have any interest in this one But just watch episode five at least and then six and then maybe the rest of the season even though You're not gonna get half of the plot This is even better Imagine not watching Mandalorian and just watching the book of Boba Fett you would be like what the hell is going on? When episode five starts just looking around confused pausing making sure it's the right show What the hell is this guy? What what Luke Skywalker's in this? Is that baby Yoda? I mean you'd have to be under a rock to not know some of this stuff But I bet there are some people that did not watch Mandalorian or at least not watch it all the way through and Will be just shell shocked when they see what's happening here. It's it's so messy So I'm kind of pretending now that this is the Mandalorian 2.5 and I'm just watching episodes of that and That's okay. They're good episodes. Don't get me wrong I really like chapter 5 and I really liked this one man seen Mark Hamill back is Luke He almost well up every time he shows his face even if it is kind of weird CG It looks pretty damn good It's a lot more seamless than it was in the last season just all the stuff They're doing with the force making grogu choose between the the myth roll or whatever that little Chainmail is and then a lightsaber. I mean come on man Do we have to do this? Why can't he have both? Why does he need to let his loved ones go?  I'm sorry if I'm disrespecting people that love Jedi lore But man what a dumbass thing to disconnect from the ones you love. We saw how well that worked out for Anakin You're telling me if he resists the charms of Natalie Portman sooner.  She is lovely. You cannot resist her charms. So I bottle it up That's like trying to go no fap for a couple of weeks. It's impossible You have to release that's like telling a fat chick.  I'm probably pronouncing his name wrong here and there I'm sure you'll let me know in the comments about it. The robot ants was a weird choice I'm not sure why Luke isn't just doing this himself at the force picking up these rocks He's picking up frogs. This is something a young padawan should learn how to do build his own temple I mean that that's that's a lot more special I would think then assigning a bunch of ants to do the job for you. Where do you get all these things? Anyways, it's just a bizarre Bizarre situation. I like how they made a mando a little bench to sit on though. They're very Very generous. They're very kind Empathy empathy and robots. It's a nice. It's a nice feature The moments with Luke and little Grogu were truly special. I really liked all of that stuff I actually turned to my wife and said, can we just have this as a show? Can we just have Luke and Grogu adventures? Even if it's just them meditating and learning the force and how to connect with everything around you that that's That's interesting That's different right slow it down a little but there's that evil darkness that shadow right outside my purview Tapping me on the shoulder Adam this Luke you know right now. He's not gonna be this way forever Something's gonna happen. That's really gonna shake his core and all this is gonna burn to the ground and that's unfortunate But I think what they're trying to do now is give us the Luke Skywalker. We wanted to see for 30 years Let us let us have a little bit more time with that hero And I think people will find that you don't have to break him down Make him bitter and upset and hate the Jedi in order to make him interesting You can do it just fine having him be a teacher that struggles and and still learning from his padawans And I don't know maybe once in a while helps out Help save the galaxy. That would be fun. That'd be refreshing I do think Boba Fett was in this for a little bit although it might have also been just a rock in the corner I'm not sure they're kind of the same to me. Anyway, let me know what you thought of chapter 6 the book of Mandalorian and I'd love to hear from you like the video if you had some fun subscribe if you haven't I do a lot of Movie-related content and apparently now the book of Boba Fett because it's a shit show Hit the notification bell if you want to see more of these show up in your feed and hopefully I'll see you around May the force be with you Since you're still here, maybe think about joining me on patreon as well It's patreon.com slash Adam does movies or you can become a joint member right here on YouTube I mean, that's really all I have for you I could talk about the impracticalities of Mando's new ship doesn't seem fit for a bounty hunter But it's convenient how they left a little little spot there for grogu to fit in


Are you guys ready to get shocked? Last time I showed you guys Peppa Pig's height, which is right here if you didn't see it. And now, get ready for this. You guys won't believe how tall Daddy Pig is. Dude, here's nearly like double Peppa Pig's height. It's literally insane. What's up, YouTube? How's it going? And today we'll be you guys some scary Peppa Pig videos. What is actually quite interesting is I found the original videos that actually motivated it. Huh? Motivated, if you guys remember Long Wolf, we used to watch his Peppa Pig horror videos and it would have like Pennywise and whatnot. I actually found the page that motivated him to do those type of videos, which is Stranger Parody. So, shout out to him and we're gonna be watching It Chapter One Parody. Oh yeah, and there's a warning that says for mature audiences only. So, if you're not mature enough, get mature. Ooh, It Chapter One. It always goes down at the Piggy's house residents. Hello, Georgie. Do you want a balloon? Oh, poor George. George! I like it. The clown got George. This is bad. No! He's snatching everybody up, man. It's just Peppa and Susie now.  Oh, heck not, man. I would have ran to be like, you're on your own, George. Dude, she locked her. Dude, that is a headless George. Do you want a lollipop? Dude, how is the body moving? It's headless. They spilled some ketchup under the door, you know. You're cute. What? Oh, poor Peppa didn't see it coming. Everybody got massacred in there, dude. What the heck? Well, that was pretty crazy. Now moving on. The bear witch doesn't like pigs at all. Oh, this is too cool. This is based off of like an act of movie. It should be interesting. Susie, help me with the campfire. Susie, where are your legs? Uh-oh, what happened? Who is there? Dude, I wanted to see what happened to Susie. Come on. Oh, no, that's that devil stuff. What? My nose is bleeding? I should have picked that up, man. Help me, help me! George? Now it seems like George is in trouble. Why do bad things always happen to George? Let me go! Dude, she snatched him and she's rushing. What kind of monster? Look like a Bigfoot. Oh, cool. Look, there's hand art on the wall. George? I would not peek in there. Seems like George just died. Where's the freaking door? Oh, what the heck? Yo. Oh, that's what I was talking about. Shank it. You gotta fight back, man. No, now they got Peppa. Oh, nice. Peppa Pig is actually smart in this one. I found the road. I'm saved. I would highly doubt that, but okay. What's that sound? Yo! Oh, my God. Wow.  That was pretty terrifying at the end. And now we're back to last episodes in Reaction Maker's Channel, and we're gonna watch Why Peppa Pig Lost Episode. Why oh why? We'll see why. Hi, Peppa. This is my little brother George. This is Mummy Pig. And this is the- It's so funny to be out of the way. Why? Why? The couch is on fire. Hello? Do they not notice the couch on fire? What the heck, man? Oh. Now George is on fire. Poor George. The whole entire house is on fire. What is going on? Wait, so she's recording? She's blaming us for watching another video? And her family's dead? Wait, that's it? Alright, I guess it is. Alright, she was saying why did you watch another video? Now my family is dead. Like, girl, I ain't got nothing to do with this, man. Why are you trying to blame me? Like, the house was on fire. They didn't stop the fire. They didn't stop the fire to begin with. Then it spread and burned down the entire house. And now they were dead. Like, she's trying to blame me, bro. She's crazy.  It's pretty insane if you ask me. If you guys enjoyed the video, you know what to do. Smash like, drop a comment, and leave it. I definitely gotta go with the last one because just because of all the visual effects and whatnot, it makes it look pretty cursed. So now I think I'm cursed. Well, thank you for watching and I'll see you on the next one. END


Response maintenance which is a learner emitting a certain response outside of the training session It's kind of like generalization only think more with the progression or long duration of time in between In my clinic setting I had Let's call him Bob one Learn his name so I'd go. Hey, what's your name? He go Bob one and be like that is your name That's great. He mastered it the goal if you will and we Continued on and ran him in ran it ran into him not like driving into him, but like ran into him in public you know like a social meeting and This was way after clinic happened. It was like, hey, what's your name? He was like Bob one. I was like, yeah, Bob You did win Sorry because he remembered his name response maintenance


Hello, hello, hello. I'm Philip Magnus, back with some more of this lovely game called Dishonored. I've been pressing my remaining contacts within the Abbey. Talking to a loyal overseer I know here or there. So nice of you. Excellent, let's talk about it. Quite a bloodbath at the Golden Cat. Well, at least it will strike some fear into those who oppose us. Oh, it's glad to see that someone is noticing what I'm trying to do.  Actually, I am, but that's besides the point. What I'm trying to do is scare people. So you might be wondering what I will be doing this time around. And to answer that question, I shall be kidnapping a person. Just climb aboard when you're ready. Of course I will. I will be kidnapping Sokolov, who created the Held Elixirs, which helped one survive the plague. Or rather, they acted as rather immunity for the rich, let's just say. You've been in the city for years, but you lived in Dunwall Tower with the late Empress, so maybe you haven't visited the bridge before tonight. Something to look out for. See all of them lights under water. That's right, we'll be spotted for sure.  Oh, I see. Now, about bringing Sokolov back alive, he's smart. Maybe even smarter than Piero. He's got the whole of Dunwall under his thumb with all that natural philosophy business. New technology and potions and the like seems dangerous to me. But, what do I know? I'll meet you at the Arches under Sokolov's place when you're ready, Corvo. Assuming of course you've taken care of those floodlights. Of course I will. Why do you even doubt me at this point? Well, I have no clue, but most people apparently do doubt me, that is. Let's see, any secrets? Anything at all? No? Oh well. Let's move along then. Time to go on another killing spree that will end in endless torment.  Which of course is unpleasant. But it cannot be helped, I'm afraid. Alright, so we've got two guards there, but right now I'm looking for... Treasure! And I'm not finding any. So I think we will just have to stop these fellows here. How will we do it? Shall we use bedtime possession? A good old fashioned pistol? Oh my, will he see me? I cannot wait to find out. No, he will not. Which means he's as good as dead now. Oh well. Oh, he's taking a piss. This one is going to cost you, dearie. Uh oh. Dammit.  That's what happens when you don't play this game for a week. Whoa! Rat friends! Thank you for the help, Rat friends. Team Rat. Coming near you. Because of the plague. It's everywhere. Alright, so I could have taken this path with blink easily. Sneaky sneaky and all that, but I think not. Let's see what the heart has to say about all this. Why am I not surprised?  No matter whether I, you know, use my sword to stab them or not. I mean, what are a few more bodies hitting the floor because of me? Okay, maybe it does affect a lot of things, but that's besides the point. You know what I'm talking about. Equilibrium. And I'm just slightly disaffecting it. Let's see where this will take me. Interesting. Anything I can find? Location to blink! Right. Let's see what happens with this. Interesting. So many new things. I have forgotten this level entirely, so I almost feel like I'm playing it for the first time. What I do know I need, I bet I'm going to need one of those soon. All right. Good job me. Booth Stealth 1. Awesome. I will chalk this up to my major intellect for being able to notice it. All right, so now I just, all I have to do is jump in, right? No? All right. I wonder what else is missing. All right, so, oh, of course, a switch. Because why wouldn't there be a switch? This time I'm not taking the stubby stubby route. I'm taking the high route. Roots. You know what I mean. Unfortunately, I'm going to have to stop people nonetheless. You know. Bone runes. The things I do for runes. I'm not sure I might be able to just take this one here without much of a sacrifice at all. And by sacrifice, I mean a lot of fun. Uh-oh, uh-oh. It's blocked from the other side. Curious. How do I unlock it? Unblock it, perhaps. Don't suppose the key isn't here? No, didn't think so. Or here. Actually, it's blocked from the other side. I don't need it. I need to unblock it. How do I do that? I'm sure I'll find out soon enough. All right, so we'll be taking a journey. A journey about money. No, that reference is awful. Do not pay attention to it. Perhaps if I go that way. Ah, yes. A chain, you see? As long as you search, you will discover. Which really does explain the human condition quite well, doesn't it? All right. Here you are, my lovely little prize. Oh, nothing? Really? This is empty. If it was worn, there would be money in it. Let's see then. Anything else? Anything at all? Whoa. They heard that? Of course they did. That's all right. Please, please do. I'm sure you will find me. Don't suppose you blokes will discover me here. So we'll just move along. Oh, oh. You see me there, buddy? All right. Let's move along. Wait a second. Oh, good. I don't want to miss anything important. Many bone charms and well rooms. Nobody. Is that a dog? Uh-oh. All right. So it appears that the room is in fact back in the last zone. So we might have to return here and do some searching. Okay. I'm thinking that it's here somewhere. All right. Oh, dude. Let's not forget to eat substances. Everything, dear children. Oh, no, no. I can't wait to taste that sweet little bone charm. There you are. Lot is going to take a little while. I am going to assassinate you too. So just stay calm and enjoy the experience.  How would you rate your experience from one to 10 stars? You don't have to tell me now. You can tell me now. Oh, there's another one. Lovely. This one is going to be even easier. Oh, God, blood all over myself.  All right. Where's my bone charm? Not near enough, apparently. Let's see. This one looks like one of the troublesome little human things. Unfortunate. Well, hey, I have never run away from my own responsibility.  Oh, that was not supposed to happen.  Did he? Oh, yeah, I've got the ability. So silly of me. Oh, my. Send us food, not bullets.  The outsider walks among us and his servant too. Hello. That's me. Psst. All right, calming cameo. Well, this is expensive, isn't it? 100 coins, excellent. And this bone charm, what does it do? Healthy appetite. Food heals you slightly more. Delicious. In the truest sense of the word. Anything else? No. No. Fair enough. I mean, he's poor and he obviously didn't have enough money to buy his plague medicine. So I am not expecting miracles, but 100 coins is a nice show of loyalty to your Empress's supposed assassin. Anyway, let's move along. Running, running all the way. We can now calmly move along. Indeed. And I'm afraid he just did. Whoa. Was that frog? Did I hallucinate a frog just now? Frog? Hello? No. Przzecki needed. I need no such thing. I have a blade and the power of the dark side. Or at least the outside, which is arguably better. Uh-oh. I expect plague people. Plague people at any moment now. Show yourselves. Ah, there we go. I feel the dark powers of the well blooms summoning me. Oh my. It's a save. It's a save. How lovely. How joyous. Let me guess. Yeah, the rune is there. I know. I know.  Now I have to find a combination. Przzecki's reminder. Remember that the truth is in the paintings. The way to the truth starts in the crowded streets. Continue until you see an anchored, wailing ship. From there, find a slaughterhouse and the truth will be revealed to you. Okay, this is easy. Let me remove the dark vision. Painting is looking at the paintings. Alright, so this painting right here must have a number. Is that a number? Nope. Am I missing something? I'm probably missing something obvious. Obvious, I tell you. Absolutely obvious. But hey, let me take a walk. Seven. Alright, so we've got seven here. Oh my. Who are you? I have no idea who you are. Are you the owner of this fine house? Alright. Um, let's control.  Not even that much. Alright, so we've got seven. And how was the order? Damn it. Note. Przzecki's reminder. The way to the truth starts in the crowded streets. Continue anchored, wailing ship. Okay, so the second number is seven. Alright. Now, I don't see a number here. So... Dial of Morley. Interesting. Excerpts from a volume on Morley geography and culture. It's said that the history of Morley is as colourful as a quilt made from all the flies ever flown and all the clothes ever worn. That's really colourful. The land itself hides from the sun and there are a layer of clouds and thick grey moss hangs from the trees. But the spirit of the people who live in Morley dances like the firelight. Among the people, the love of good food and drink is legendary with stews and roasted meats, dishes most often used to fight off the cold and the dealiness. The nation has a rich tradition of poets, musicians and philosophers even among the poorest folk. Intellectual tomes and bar songs alike were often penned in Morley. A late entry into the empire, the Morley insurrection is still a sole point for many natives and independence is a proud character trait among the people. That's nice. Well, depends on... rather you enjoy Morley independence or not but if you do not enjoy it I suppose it's not the nice thing in the world. And hey, at least you are living, dear Pratchett. Is it Pratchett? Yeah, I wonder if... there's some thinly velled reference to Terry Pratchett here. Alright, so no paintings upstairs which would mean there must be paintings downstairs. Alright, tree. Well, slaughterhouse. Excitement. And one more I think? No? Not here? Maybe somewhere in here? No? Maybe downstairs? So we've got seven, we've got three. Again, this same painting. Why is it even here? Oh, four. Right, so... what was the order? We've got the way to the true stars in the Pratchett streets. Okay, so we've got four, seven, three. Excellent. I see a rune. Yes, I'm that good. Thank you, thank you. I have seven runes. Cool. I have not been upgrading anything. What should I upgrade?  Shadowkill. Yeah, let's say second level in Shadowkill because it's the coolest. Just the coolest. Devouring swarm perhaps? It is delicious. Or windblast. I've never taken windblast. I don't think... press the right mouse button to release a powerful blast of wind knocking your enemies off their feet and throwing them. This power willows who douse fires, shutter wooden doors and blow projectiles like arrows back at the enemy who fired them. At level two, windblast will throw enemies against the wall with enough force to kill them. Awesome. This is all very, very awesome. Okay, so we can, I believe, go back to doing what we do best. That is, come for more runes. Oh. Whoops. Hello. Journal. Oh, a corpse. You look lovely, mate.  Hopefully, and rats. Mostly rats. Journal entry part one. The 19th day, month of seeds. What will I do? She left and took her things back to her family as if that will help. The plague will get us all to a day, month of nets. I've been offered work on one of the whaling boats. I'll be leaving this place at last. Later, I will find a place on Tivir to the north. The winters are called there. No rats, no plague. 28 day, month of nets. Last day of the month. My fortunes have turned. I have found something shiny, shiny and old. Looks like well done, which is supposed to be lucky. Hmm, quite so. I do believe that an appearance by the outsider is long overdue. Hello! I knew it! I knew the source of his natural philosophy. Why am I not surprised? He could start by being a bit mean. Yes, Sokolov is, although he tries not to be, horribly, terribly dull. Oh, journal entry part three. What is part two, I wonder? Part two, where are you? Probably here. Oh, here it is. Journal entry part two. Sixth day, month of rain. Oh, before I read this, I knew that Sokolov's natural philosophy, the one Samuel was talking about, had to have something to do with the outsider. And now this confirms my suspicions. Or maybe it's just memories from the first time I played through this game. I'm not quite sure, honestly. My cousin Emil is coming soon, bringing a bird to roast. I'm going to see if any of the shops are still open. Maybe I can buy apples or some potatoes.  The body, I mean. Then day, month of rain. I put my well bone carving on a shelf, but I could not see it from some part of the room. So I made a little pedestal for it. It looks nice in the candlelight. Sometimes I dream about it. In the dreams it makes sounds like the wind through a broken window. And some nights the wind sounds like a voice. I was supposed to go to the docks to ship out, but I remembered too late. It was days ago. The outsider walks among us, the outsider walks among us. Well, that's a lot of information, but it seems to be saying the same thing over and over again. Eighteenth day, month of rain. My cousin came, but we fought over it. When I came into the room he was holding it. I screamed at him and we fought. Now I'm filled with remorse. He's still sitting in the corner, across from the candles. He was a thief. I wonder how he knew about it. Coming to dinner was a trick. Maybe he told others. Barricades in the halls outside. It is safe now. The watch came, taking people away. On the eleventh day of the month of wind. The neighbors. Someone in the building has the wrath plague. Gone now. It promises to protect me. Each night it promises. Oh, this is so wonderfully creepy. Anyway, let's move along.


hey guys yeah by the looks of it as you can see here we have this weird looking guy which his name is Obunga which is uh let's say it's a meme that's been going around but the whole concept behind this picture is that it's Barack Obama with this weird looking I don't know man they like photoshop this thing well let's check it out let's learn a little bit from this okay so Obunga is his name part of a series on Barack Obama as I said okay about Obunga refers to a photoshopped image uh former US president Barack Obama distorted to resemble roach creatures from the manga terraformers okay so it seems like this manga like the characters like they might look similar to this to his Barack Obama photoshop picture we see here okay so which has been described as a cursed image oh okay this image is frequently displayed along with the music from the horror game five nights at freddy's oh that should be interesting man okay origin where the while the exact origin of the photoshop image is unknown the earliest archive instance on four chang was submitted to the tv board on july 24 2013 wow that was what a couple years ago oh my god okay spread on mark 29 2016 the photoshop image was submitted to the tv video games video games board on four chang with the file name jar jarok jone jarok jobama so that seems to be the origin name of this meme or picture whatever you want to call it man but now it goes by Obunga okay uh where were we at on february 14 2018 youtuber homos homos nes koal uploaded a video titled obunga.mov featuring the photoshop image accompanied by disturbing music in the background shown below on the left on july 11 the first version of the image uploaded amount with the music from five nights of freddy's was uploaded by youtuber by maguku shon on the right okay so the whole point guys of this whole video is that we have on we have an obunga exe game which we're going to play now so let's begin okay here it is obunga exe i don't know what to expect from this as you guys have read uh they made it with the finnaf music so it should be interesting okay let's put the music up let's put our volume on the way up okay where is the game play uh oh made with unity oh it should be good then okay uh press f to enable disable flashlight uh shift for sprunt collect all five american eagles what oh god that's pretty loud i got scared with my own footsteps okay where is he going hello obunga oh my god he's pretty ugly so okay uh let's get ready for this just okay okay that was so bad unspeakable grief okay that was it all right so let's now let's actually play the game because i wanted to get the jump skirt to see if it was really scary or not so let's wait for the game to start up again play okay i don't know it doesn't seem too bad man but he has pretty freaky okay uh so we have to collect five eagles okay uh to sort of like slender man then okay so oh there's one eagle okay we collected one so far oh it seems like he goes faster the more you collect the eagles boy i did not see him i did see him i thought he was behind me the whole time oh get out of here man all right we're gonna get it this time guys we're just letting the slide you know we're just letting obunga take his ride right now we're just letting him enjoy okay okay so we have to find all the five eagles oh not that way because that's where oh we got one now get away from me man okay guys so the more you collect these eagles the faster he goes look at this oh no he's gonna catch up to this pretty quick okay uh we need to find three more eagles where can they be no no oh my god he's pretty quick three eagles we need two more oh no he's going faster man he was right next to us we need one more oh my god oh we just passed it dude he's right behind me okay let's run around this way let's try to lose him for a bit oh my god you can't lose this dude where's the eagle he sounds so close the eagle is somewhere around here there it is is that really it what that was it are you kidding me that was so that was like the shortest exe game I've ever played right well let's go do a little more research on this guy okay so on June 27 2018 youtuber PewDiePie released a video about the obunga meme titled that's obunga ls thick girl well he would shown below okay that says within 24 hours the video accumulated upwards 2.7 million views and 35 000 comments wow of course it's PewDiePie on June 28 2018 redditor charlotte netherland submitted a caption version of the image to r okay buddy retard where it gained over a thousand points 91 up voted and 60 comments in 15 hours meanwhile redditor the meme kid uploaded version of the image meant to resemble the character sent from the video game undertale to to dank meme shown below oh my god that looks even freaky man who who comes up with these things man like seriously well I guess that's it about from obunga you guys well as we can tell he's like definitely the creepiest exe game we've ever played because he looks so weird man just by the licks of his face look at this dude that guy this he looks freaky a hundred percent right you guys well thank you guys for watching thank you guys for the made the support as always and I'll see you guys next time bye


Okay, well here we are for the expert panel discussion session and this is basically going to be a free-for-all. You can throw any questions you like at our expert panel and let me introduce him to you first of all. We have Michelle Leonard. Michelle runs a professional genetic genealogy consultation company in Glasgow in Scotland. We have Donna Rutherford who has set up a fantastic Facebook group DNA Health for Genealogy UK. We have Debbie Kellett who is an author of Cruise News as well as several books and we also have Martin McDowell who is the Educational Officer for the North of Ireland Family History Society and there's lots of other experts in the audience as well. So we'll be talking to a variety of them as time goes on. So please give a warm hand for our expert panel. Sean, did you have a comment or a question? My controversial question has to take my nature and it's very simple. Is ancestry the way forward? Okay, well is ancestry the way forward? Ancestry DNA. Ancestry DNA, so who wants to take that question? I'm going to give it to Martin because Martin did a presentation on this last year. I would say that every DNA test is worthwhile there and I'm not against anyone testing with any company and the idea of everyone should be testing with every company every time and doing every type of DNA test possible. So yes, obviously we can't and what I think you have to be is strategic in terms of money and you have to be strategic in terms of who you're going to be testing. I have a problem with not getting segmented. Now I love people testing ancestry and I love contacting them and I love trying to get them to transfer to one of the other companies and then I'm able to use that information more. I do understand that a lot of people use them in common with links on ancestry. I can't really do that, my top match on ancestry is still what I sent my presentation last year which is 63 sentimentals and there's not much I can do with that. So I don't personally find an awful lot of use from the in common with facility because it only goes down to 4th to 6th cousins. I do have some good matches, they just don't happen to be over here. So while I find ancestry very useful to find matches in other countries, I haven't found it particularly useful over here. I know others have and everyone's going to have a different experience. So I would say, yes, it's definitely got a very major part in the future but I don't think it's to be all and a lot of everything that's coming ahead. And I'm hoping that some of the other companies are going to introduce U2s that are going to give them an added advantage that is going to help them to move forward in a different direction because I'm slightly concerned that everything now is moving towards health and that's not my major focus. And I would like to see some of the companies remain totally focused I think Dick Eastman had a very good matchup on his blog which he said was lots, lots of copies keep stuff safe. I don't think we can trust any single company to still be here in 10 years, 20 years, 30 years time. If you think of something like my space, which was the big thing at one point, that suddenly disappeared, Jeans reunited when I first, or friends reunited, when I first started we were all reuniting with old school friends, that disappeared, anything could happen in the next 10, 20, 30 years. And the more we put our DNA into the different company databases, the more likely it is to survive in the long term. And I think at the moment, we do seem to be having, they do have the biggest market share certainly for those of us with English ancestry, I'm getting the best hits there. But you also have to think about what's happened in the past. So they used to sell microbes of DNA tests to mitochondrial DNA tests. And they discontinued both those tests and all people who tested there, including some people with those family numbers have passed away, they've got the results. But they couldn't have access to the DNA samples. So there's a lot of lost data there. So I think that's just something people really need to bear in mind that nothing is going to last forever. So get your DNA into all the available databases. I just hear what's going on today. So if you're an adopter or a family and you're looking for family, then as of today, ancestry is still the best place to test because of the size of the database. But I absolutely agree with everybody that's getting your DNA to all the databases is really important. But I would still encourage adopters and families to test at ancestry today because of the size of the database. Yeah, I would echo all those points. It's going back to the old adage fished in all the ponds. You just don't know where your best matches may choose to test. And it's important to be in all the ponds. But as Sean's point now, not everybody can afford to test directly at all the companies and especially not at the same time. So always look out for sales. And there are plenty of them through the year, DNA day, Black Friday, etc. Build up your portfolio of tests over time. Start with ancestry. I always encourage people to start there because you can then upload to family to DNA, my heritage, jet match, living DNA, etc. from that one test. And that gets you into all of those databases to start with. But I do think that it is helpful, especially if you have elderly relatives to have them tested directly at companies like family to DNA where they will store the sample for 25 years and things like that. As Debbie says, future proofing is very, very important. At the end of the day, though, ancestry has the largest database by far. And for the majority of us, we will find that we get the most useful matches there. But that isn't always the case for everyone, as Martin has pointed out. Sticking with you, Michelle. Martin mentioned that perhaps in the future, some of the companies will develop new tools that might give them the edge. What new tools would you personally like to see available in the near future? In the near future. There are so many things that's hard to. And there are just little things like I would love to see what Martin was talking about today, the X-chrome zone. That's not available in my heritage. I'd just love to see that there. Simple things that could be done quickly. I'd like to see more integration of classroom tools at the different websites. My heritage has a native one now, but what if we had that ancestry? What if we had that 23 and me? I'd like to see better family, truly facilitate 23 and me. I mean, these are things that I think are plausible in the short term. But I don't know. What do the rest of you think? The thing I would like most at the moment is the ability to very quickly build a tree from your DNA matches. So all of those that have trees attached or have their DNA linked to a tree, that's something will quickly build the tree.  I know they can be quick.  We would quickly build enough a tree for our matches to try and work out in the common ancestors. I'd like some tools to build that quicker. But actually, genetic fears has just started that. I'm not trying to advertise the genetic fears, but they have started doing that. They will try and build that from the DNA matches and have that so when you get your genetic fears cluster, you also get some trees of where they've automatically found common ancestors. That's really helpful. But I'd like to see ancestry incorporate clustering like you said, and that automatically go into us. I'd like to see some sort of version of ancestry's old DNA circles feature because we know that if you have, say, third cousins and fourth cousins, some of those cousins are not going to be genetic matches to you, but they may actually match some of the other people that you match. So it would be really helpful to know if you've got, say, a third cousin who's tested, who's in your family tree, but who doesn't match you, but they may match someone else that you do match. And also, it would be helpful just to know the proportions. So if you've got a particular ancestral couple, and you would only expect to match, say, half the people who are fourth cousins, I'd like to know if I'm getting the right proportions of cousins matching from that particular line. So it may be something to look out for. You end up with all of your cousins matching on that line and you realise there's some sort of problem, and that may need to do with indoctrination or something. But you would expect 50% of your fourth cousins to match rather than 100%. So I'd like to see some way of deploying the power of the networks and these other matches that we can't really access if they're going to a part of that network because they don't match us. Well, I want to say all the made ancestry reconstruction were promised that by my heritage in Oslo a couple of years ago. They seemed to have quietly forgotten about that. They seemed to be moving towards it all. Edson and I, they're moving in the direction of health. And I would like to see them focus back on that. I don't know how possible it is, but I would just love to see somebody come up with a tool that was enabled in that take place. The other thing I would like to see take place is some type of fungional testing. I don't know enough about it. I don't know how much more useful it would be to us. I would love to see some of the companies play about it, see what they could achieve and maybe try to get a market lead by going in that direction. I don't know if it's going to happen in the near future, but it's something that I would like to see and I would like to be able to play around with it and see if it did provide any real benefit or not. Well, I suppose the closest thing we have to that might be a super kit at the Jed match. Do you notice if there's a major difference between a super kit and an ordinary kit at Jed match? And for those of you who don't know, super kit is when you upload your data from ancestry, my heritage, family tree, DNA, and you amalgamate the whole thing together and it gives you many, much more coverage of the chromosomes than would normally be the case with just a single company. I have noticed it's made a significant difference in my matches and maybe if they improve the algorithm, I don't know what can be done, I'm not techy. I don't know exactly how they can do it, but I would love to see maybe sort of improve it in that direction and maybe that's what Jed match will do in the future. I imagine it would cut out a lot of the false matches you might get with the smaller segments, but would it do anything else? No, I think it would just, I would need to be led by the companies and just sort of play around with it, but until we're in the position what's available, I don't think we're gonna really be able to see exactly how useful that would be. And when you talk about ancestor reconstruction, you're talking about, it's sort of like the Lazarus program, the thing that Borland Genetics is doing, where you can reconstruct your grandmother. And that gives, what's the advantage of doing that? Well, I did a presentation a couple of years ago where I was able to show that I had reconstructed a sizeable proportion of my grandmother's DNA. Now, I was able to do that on Jed match, unfortunately the tunnel is not properly working. Now, and what I was able to do at the time was I was able to then lump her DNA through the database and I was able to see who she was. And this was giving me really good results and it was giving me higher sense of the market than what I was getting on any individual kit. So it was a real benefit and it's just something that I think could really help people because if you can collect the segments that people have got in people alive today and you can amalgamate them all together and identify them as belonging to one particular ancestor, then you're going to be able to make progress on that particular family line. That's why we like to see things move. Now, any questions from the audience? Can I just add? Yes, yes. Can I just add a couple of things? One of the things that I would like to see 23 and me do is to upgrade the mitochondrial to Defyla 317, it's on 7 at the moment, which is the 2009 tree. And I checked with mine and looked at some of the raw data to see what the branch split out and it would. So the actual mutation is in the raw data, if they upgrade it, and I think that's a quick fix. But one of the things I'd like to see with sites is if there could be some added incentive in some sort of tools or benefits for people if they put in a little stream or put in some information into their ancestry in order to encourage people not to leave their sites blank. I mean, say how many of us genealogists find it frustrating? You look, the DNA test is there, nothing else there. There need to be some incentive or something or some extra tools or something that. And I'm very conscious that it can be a bit discriminatory towards people that are adopted and people that haven't got information to put up there. But if people did, then it might help those adoptees and families and that as well. So I think they need to do something to give incentive for people on their sites to actually add in some information and not just leave them. I think that's a couple of things. And the other thing I probably like to see is FamilyTree to create an app for iPhones and iPads and stuff like that because for many tests that they're old, they haven't got PCs but they do have that and they can't look at their data because it's too difficult on Safari or on the web browser. So I think getting FamilyTree DNA to provide an easy to view app. It doesn't have to be an editing one but for people just to be able to look at order matches quite easily on a phone or when we were out having a chat how easy it is to bring it up. So I think and the other final thing is segments SuperTree on FamilyTree DNA to be able to add if you've tested your other segments in there and create kind of a SuperTree on FamilyTree DNA I think that would be very useful. That's a few ideas that I would ask. Good, good, good. Gerard has a question over here. Thanks Mark. It's really commenting on Sean's earlier question.  So, you know, their current model is certainly in the United States is reaching a certain level. So they have to change the business model. So I think the innovation will be in the business model. And I bought a whole genome test for $199 from Dante. So here. And, you know, that's 3000 times the number of steps of an equivalent price product in ancestry. We talked about healthcare, taking over. Well, the healthcare industry is worth $20 trillion. The ancestry industry is worth maybe two million or something. So, they have the resources to invest. So I think the movement is an average flow in that area. I'd like to model up the genetics where they would sequence a whole genome sequence and link it to a blockchain. And anytime anyone uses it, you know who's using your genome. You own your genome. And if a researcher or a pharmacy company wants to use it, they pay you for it, right? So I think that's going to be changing the business model moving forward. Well, it's interesting the point you raised because there has been a slowdown in sales. And we've seen that ancestry, I think in 2018, they sold about 3 million kits over the course of the year. Since the last update, which was January 2019 to January 2020, they've only sold one million. So there has been a slowing down in sales.  Do you think this is going to continue and that we are now reaching a plateau? And what do you think is the cause of that particular slowdown? All technology, every single technology we've experienced in the 20th century goes through an S-curve. We discussed this online. And this S-curve, in our case, lasts for the decade. So we've reached that plateau and we need to change something. I think the next exponential growth will be free genomes because the data is so valuable that the helicopter companies and so forth will sponsor a free genome. Now, the challenge for the ancestry, industry, not ancestry, DNA, but also then is to use those whole genomes and make them useful to the genealogy community. Because I'm sure within two years to probably be going for it's free. I'm just wondering to what extent, maybe James, you want to comment. To what extent is this market saturation? To what extent is it the concern about law enforcement, privacy, that type of thing? Be interested in if you have an opinion about that and members of the panel as well. I think members of the panel know more about that than me. I haven't noticed a slackening off an order. My project, my surname project, reasons I've never understood, can't stop growing. But it can't go on forever. But on the other hand, we've only tested less than half the percent of the total population. But I do have a more specific question. I'm now finding people coming to my surname project that have been to 23andMe and that had SNPs identified by 23andMe and quite low level SNPs under my surname specific SNP.  In other words, not uniform. I suspect that's probably what it is. L55, we've got a very old SNP historically. It's not, some of the new SNPs have got very long names, so maybe it's a rather artificial thing. But should we be encouraging FTP, oh sorry, 23andMe, to produce more SNPs in a vertical sense? Can anybody tell me why my SNP has been identified by 23andMe? To me, it's amazing. It's lovely, but I don't understand why. That's a great question for the panel. Who am I sure? Oh, maybe Debbie does know the answer to this question. So on the Illumina chip, the companies can choose to add their own customized SNPs. So I think what 23andMe have done is they've chosen their own customized SNPs for mitochondrial DNA and wide DNA in order to give them a little bit more resolution. Quite how they've chosen those, I don't know, but I know some SNPs don't work very well on microarrays in the first place, so they've probably just taken a version of the tree and just selected a range of SNPs which they think are going to give people useful catapult assignments. And how often do they upgrade them? Well, every time they produce a new chip, so they've moved to a global screening array and as it has a family tree DNA, my heritage has done the same. And we are also supposed to be seeing Weissnick data coming from Family Tree DNA. They promised at their conference last year that everyone who'd taken the family finder test direct with Family Tree DNA, they would have their results upgraded to include the Weissnick and mitochondrial DNA SNP data. So I think that is actually going to be really, really beneficial for our survey projects. If people start getting the SNP data, then that means they will actually be able to participate in the projects and hopefully it will encourage them then to take other tests to see if they match with the Weissnick data. Because there's a huge potential with Weissnick DNA tests and we've got over 30 million people who've taken autosomal DNA tests. We've got 700,000 people in the Family Tree DNA database in our survey projects. So we really need to try and exploit that to encourage everyone to upgrade to do all the other tests as well. And what do you think of the slowdown in sales? I think the slowdown approach is in America. I think it probably has reached a plateau in America. I don't think any of the companies are really doing as much as they could do to promote their tests outside the US. Answers, we probably haven't done quite a bit, certainly in the UK, promoting their product. My heritage has done a fairly good job in continental Europe. But there's a huge world out there and Answers, we only sell our tests in, there's five countries around the world, 23 of me only sell their tests in, it's about 50 something countries in the world. And there's hardly any active marketing there's huge markets in India, which would be brilliant for all the families with ancestors out in India, that's a completely untapped arc, yes. Russia, another huge market in Family Tree DNA, I've got Russians in some of my projects and they're actually getting quite a few matches and there's a lot of, it seems to be a lot of interest. And I think we're being told we have to leave by the benefits of it. No, we've got 10 minutes left. We've got 10 minutes, no? Yes, we do, we finish at five. It's two minutes past five. Right, and on that note, grand, well, we'll end it there for today then, but, you see, time passes so quickly when you're doing something you enjoy. There's lots more that we could talk about. We're gonna have another little expert panel discussion meeting tomorrow. So all that remains for me to say is to say thank you to the expert panel. Thank you to you guys for attending today. I look forward to seeing most of you again. Hopefully tomorrow. Thanks very much.


Well, it is time for us to move on to another interesting and lightning panel discussion talking about connected TV challenges and opportunities for marketers. But with this, let's welcome our esteemed panelists with what Ajay Kakar, CMO, Aditya Billa Capital, Ateet Mehta, Head Marketing, Vaju, who will be joining us shortly. Deba Ghoshal, Vice President and Head of Marketing Botas Limited and Session Chair, being Mohit Joshi, CEO of Havas Media Group India. But with this, we'd really like to welcome all our esteemed panelists. It's going to be a great discussion and we're looking forward for this exciting discussion. Mr Joshi also, Mr Kakar is expected to join us shortly. So with this, I just pass on the live agent to you to take it off with your panel. Over to you and welcome once again. Thanks Bhavna. Thank you so much. It's a pleasure to be here. I welcome Deba, my co-panelist and Hi Mohit. I'm waiting for Ajay also to join. I think we'll give him a couple of minutes because I'm sure he's joining any moment. And it's a pleasant afternoon. I'm sure the sessions have been going on. I was going through the session list and I've been very, very exciting and invigorating sessions. So let's hope that this one is equally engrossing for our viewers. And I don't see Ajay having joined. So we'll just wait for another minute before he joins. Sure. So Mr Joshi, what we can do for the time being, maybe we can start and start the conversation. Of course, we've got Mr Bolshan with us already. And Ajay also could be shortly joining us. So maybe, you know, just getting the crux of the topic. And once he's in, I will personally just throw him in the screen as well. Sure, sure. Absolutely. So, you know, I think it's a very interesting session that has been given to us, which is around connected TVs and the challenges and opportunities that exist for our brands. And I have Deba, my esteemed co-panelist here, who's the vice president and head of marketing for Boltaz, also my very dear client. And hopefully we'll be having Ajay very soon and Atit towards CN. It's a very interesting time that we are living in. So today's brand equity, I'm sure all of you have seen, which says it has a very interesting article which says that it's time for the almost to become the chief metaverse officers. You know, and that's how fast we are moving in this digital age. Well, that's not going to be the session, the discussion of today's session. We'll, we'll keep it for another day. However, we should acknowledge the fact that connected TVs have been the very foundation stone of the digital disruption that has been going around and which is resulting in the transformation of our universe into a metaverse very, very fast. So I think what we are going to be discussing today is connected TVs India as we know is a country where television rules the rules even today. You know, till 2021, you would have seen the various reports that have come out, whether it's the group M report or the Madison report which still shows, which still shows that that that the television is the medium number one medium when it comes to advertising though digital is picking up very, very fast. And that's going to be another discussion. We have close to about 200 million TV households today and if my estimates are correct connected TV which is very important still is around in the range of about 13 to 14 or at best about 15 million homes. So what we are discussing today is, is, is not something that has reached significant number of people, but where the growth of reach has been very, very fast, and it's reaching a very relevant set of audiences for most of the brands that we talk about. So, you know, moving forward with this thought. We all know that in the age of. So we have Ajay also who's just joined I'll take a minute. Hi Ajay, welcome to the session. So obviously welcome to our panel with what Mr. Joshi was our session try to take it for you. Thanks. Thanks. Once again, Bhavna. Hi Ajay welcome on the session. I just started by giving a context to the whole thing and how today the CMOS have to become the chief Metaverse officers as well as per the latest brand equity. So coming to the main crux of the discussion today in a in an age of connected TVs, which is what we are discussing with increased data penetration and availability of global content advertisers are wanting to achieve the reach of television with the benefits of digital advertising obviously you as advertisers want the best of both worlds and which is what is relevant and correct to ask for. Now in this context I want to ask both of you and I'll start with Deba. Since CTV combines the best aspects of digital video and TV, what are the opportunities that you see for brands in India when it comes to connected TVs. So Deba, if I could start the question by proposing the question to you. Thanks Mohit and good to see you here. And thank you the entire team for bringing us on board on for this conversation. This is a very niche segment for for a brand like Volta's which is an all India player and and the leader in its own category. So, but we are looking at it very seriously as we progress, you know, towards towards this segment, last two years we have seen a lot of traction and as suggested by all experts we should be there in the segment as such. But let me just take a step back and just tell you what's happening. As far as, you know, the way we see it from a device perspective, being in the consumer business. I'll just share some figures with you in India after the transition from analog TVs to digital TVs now to smart TVs. There's a huge number which is being created every year. It's being added every year to every household. Now almost India sells approximately 12 to 13 million TVs every year. That means it goes to every household right out of that. Just guess how much is smart TV. Anybody's guess is 85% now 85% of TV sold in this country are smart TVs potential to connect. So if that is happening on a yearly basis, what's happening to the usage of the smart TVs, that should also grow significantly but that's not happening. Because of various factors, could be data penetration could be could be various other factors which could be, you know, not contributing towards the actual usage of smart TVs. So I would say from a device perspective, we are in the right track, everybody, everybody wants to buy a smart TV and wants to stay connected. From a content perspective, we are on the right track, there's a lot of content being created and people aspire to be a part of the content. Somewhere, the usage is not so high as you correctly said 15 million is the is the usage of connected TVs in over a base of 200 million CNS households. So that's that's just 7%. Now, somewhere this this whole this whole progress of buying a television which is smart and using it effectively, we need to we need to ensure that it happens over a period of time. That's that's my initial thought towards this whole discussion that you need to have a device which connects and if you have a device which connects you need to bandwidth or data which connects you to that content right. If that is there, there's a story over here. There's a case over here. That's all the stuff I think. Yes, thanks. I think 85% is this is a is a astonishing number that you just mentioned and makes us all think about how how how this whole thing is moving forward, you know, the connected TVs as as as a device. So thanks for your inputs. That was my question to Ajay. So again, the question is given the situation in which we are since CTV technically combines the best aspect of both the digital video and television. What are the opportunities for the brands in India as per, you know, you and your experiences with your own brand as well as environments around you. So, I'd say these are early or if I may say very early days, I was relying on the Madison before and report and according to that connected TVs is that around 40 odd million and expected to grow four times in about the next three years of 2025 as they said. So the first opportunity is to reach out to a very niche audience in relatively larger numbers than where we are today. I think that's one big opportunity or that's an opportunity for an advertiser. The second is the fact that with a mobile first order mobile addicted customer base, you now have the mobile screen coming back.  The third is the fact that because it's a large screen you can target multiple users at the same time. It's not the private viewing or the personal viewing that a mobile restricted you to the next one. We are told because of these benefits sharper targeting as against let's say the linear TV most definitely that this media allows you. So with connected TV, I can do sharper targeting and it can impact and monitored impact to the fun. So I think this is the IP if I can actually track I can sound like an investor in this medium, rather than just a spender on this medium because I can show what is the top of funnel and I can show what have I got out of that funnel. So these are the four or five opportunities I think that it presents to advertisers. Great, I mean, the fact that you said investor versus a spender in the medium it's a very interesting thought, and I think it's a change of mindset as well because when we talk about advertising budgets, then normally look that as pins but happy that you're, you're mentioning them as investments because that's what essentially they are. And now my second question will will come from there itself. Yes, sharper targeting. Yes, better possibilities of slicing and dicing the data, but then the costs also start going up right. And end of the day, there is a very thin line between the, you know, the cost versus the quality and the, and the cost and somewhere we have to balance both of them. And in an in a country like India, where the discussion happens purely on costs, a cost per thousand on television will I mean mass television will any day we much, much, much better and lucrative compared to any other medium, at least for the next few years right. So how do you see an agile I'll come to you with with this, how do you see the brands reaching out to the audiences through CTV in a cost effective manner, how do you, I mean you you made a very relevant point about investment versus spends. So, how do you judge cost in an environment like this. And then what what is your perspective on that. What for example if you sell a luxury product. Well the cost will be higher, but the gain will also be higher wanted the margins are much higher so similarly out here in our context the way I look at it is that this is one medium, the connected TV is one medium which allows you to reach the affluent. Okay. Yes, and just when India's trying to catch up on smart TVs you're looking one ahead of the pack, which is your connected TVs. It reflects the viewership of TV so it allows you to reach out to women. It allows you to localize your messaging. So the advantages that it gives today and that's why I'm calling it an investment investments give benefit or returns as you know in the term. And therefore I look at it right now I look at the cost as an investment and the minute I look at it as an investment. I am evaluating it on these filters. It gives me specific focused targeting abilities which are not available to me otherwise. It allows me to localize it, which is not possible otherwise. It allows me co viewing opportunities. I'm reaching out to one but I'm covering many as against the mobile first, which I spoke about, and it gives me viewership for long form content. So therefore, it allows me to make an emotional connect. If my content is right. So if I have these ingredients right, starting with the content to is a product which is right for this profile of audience. Today, I can accept a slightly higher cost for what I believe will be a slightly higher return point taken. Absolutely. I agree with you at a personal level on on this particular front and happy that that you know we we are aligned on that particular front I also personally feel that it's the cause that you're putting for for for for building a brand in a very, very, very enclosed and selective environment, the engagements are significantly higher, and hence somewhere you you are able to justify the cost, the higher cost or the high investment. If I may use your terminology to justify that in a very good way. With this I'll, I'll, I'll come over to Deba and Deba you know, we spoke about the possibilities, the cost angle. Now, now let me talk about the the inventory angle so for a consumer it doesn't matter the consumer is is looking at content right and the content could be coming from a connected TV could be coming from regular television could be coming from a fire stick anywhere. Now, and that's why the inventories are spread across multiple sources like the streaming devices, the smart TV makers, the digital video publishers. So, how do in that environment, do you have a concern how do brands access quality inventory without any hassle because you know when I'm talking about a non connected TV, I'm talking about the inventory that the channel has and clearly getting getting getting exposed within that environment right here when I'm talking about a YouTube environment, there are various environments from where the ads are being pushed into that domain. So, how do you see that as an as an as an advantage, or do you see that as a challenge, what has been your experience. I think brands have to be have to follow a very simple, simple tool of, of deciding where to go on this front. If you just look at what are we looking at looking at connection, we're looking at context, we're looking at content right you just follow these three principles. I think you can, you can be home in terms of choosing the right inventory. Also, I personally feel that you know you need, you need not be placed just this place nearly placed I would say you need to look at the creative which you're using in such a medium because the creative makes a lot of impact in the way it is being used in such a media. So, I don't think the regular stuff will will work here in terms of creating that engagement with the audience. I think it's unique to move beyond placements, you need to move beyond looking at it from a very conventional perspective and you can look at it from a perspective that is the creative fitting the bill of the medium. And I think it's important to keep in mind, as a brand. Also, one needs to look at, as Ajay correctly pointed out that one needs to look at what is a PG, which you're addressing, and whether, whether, whether your TG agnostic or your TG specific that's something you need to keep in mind. Because many times people forget that you know, let's let's go and let's speak the whole floor, irrespective of what we are talking to, especially when the absolute value of investment is not so high. I know you spoke about the cost, but many marketers forget about this cause because when I look at this cause vis-à-vis the overall media plan, they feel okay fine let's take a chance. And that doesn't hurt them too much. So then what happens is that because of the risk, which they take, they forget about, you know, creating that content which is getting that creative which is more appropriate for this medium. So I think combination of these factors should be considered by marketers whether it is whether you have big budgets or small budgets. You need to align the content of your communication with the content of the platform, so that you're home with the audience. That's my take. Thank you so much. Thanks, Deba. Ajay, if I may have your views on that, you know, given that the ad inventory is spread across multiple sources there. So how do you access quality inventory or what has been your experience? That is a challenge, no doubt on that. But again, if you look at where was I yesterday or even possibly today. If I'm on linear TV, I am buying inventory depending on trends, depending on projections, depending on gut. I'm choosing a particular channel, I'm choosing a particular program, I'm choosing a particular time. And if my consumer is there at that channel at that program on that time, my inventory will be seen. Here, I am going to inventory by choice whenever a customer sees it. Well, I will be there. Now I have to decide and that's the opportunity of plenty, right. Where do I back my inventory. And therefore, to that extent, I think brands can target CTV consumers programmatically where one can profile the target audience and through artificial intelligence, or, you know, automation. And the brand can buy inventory accordingly. So I think there is a challenge, but there is also an opportunity as against where I'm coming from or the alternate that I have. Got it. Absolutely. So, you know, understood. So talking to a very select set of audiences, we can pay a higher cost because you are connecting with that quality set of audiences with that in the right context with the right content as they were specifically put out and as you said, you're connecting and hence, there is a possibility of spending on a higher, you know, cost per CPM compared to other environments. Now, let me talk about the challenge one very obvious challenge is, and I want to have your point of views on this is that while we would want to, we would want to test out. If I had a television plan when I would go with a television plan, a CTV plus a normal TV plan. Are they measuring capacities, capacities where you could build the reach of of CTV on top of the linear TV. Now, while every agency would have its own model and so to be right but at an industry level. People have a challenge over there. Right. And I want to hear from both of you on that particular front while you know, digitally digital per se can be 100% measured CTV on its own can be measured but as a marketer both of you would want to know if I'm taking how is it adding incremental reach or incremental, incremental layer of visibility on my, my regular television plan. Right. And that's where I have personally seen a challenge coming when it comes to measurability research, or, or, or those elements. So, Ajay, if I may start with you what has been your experience and you see that as a challenge or, and how do you handle it in in situations like that. This has possibly been the bane of our industry for years right for decades if I may say, measurability point number one, where two of us sitting around the same table have the same measurability, even for the same medium, and I'm talking digital at this time. So if you look at connected TV, that problem does exist that you added a new opportunity you added a new layer, but you do not have a way of being able to measure a standard measurement system across channels or across platforms. So on one hand, I think a standard measurement system is imperative. It's a long, long drawn ask a long drawn expectation that marketers or brands have, and I don't know how soon we can fulfill that, because the minute you have that one can compare between different channels to see the full potential of CTV so I think the owners will going to be on the industry to prove that they can get your incremental value for which they will have to create benchmarks versus what I'm currently getting and kind of accepted or reconcile myself with. I think the owners will be on them to quickly prove because like I've given an earlier reference if you're buying a luxury product. You have to tell me that I've earned a badge value. Right when I wear that watch, everyone's looking at me saying wow. Here you have to marketers want the wow in a measurable way in a comparative way and a tangible way. I think this pressure or this ask is going to remain on the provider's office. Yes, we have that challenge, I have that challenge at my end to give that data across to you. Deba, you are aligned on that thought as well because I think it's a challenge which is which is constant across. But I think I'll be a little hard little less harsh on this platform because you see this is a very small platform and it's going to grow. So what's going to happen is if you get the numbers behind this platform, you will automatically invest in measuring systems right right now it's it's taken for granted that you know it's a small media it's a niche. It's called luxury and niche still because you know I'll wait for it for a time when this whole platform becomes actually larger in size and more becomes more more effective for large grants. So, you know, if this is the context, and if the numbers grow, you will surely you will surely put in mechanism in place, which will give us the right kind of output right today we are a little bit in the dark about what what's happening on this platform in terms of investment but I think if the platform grows in numbers automatically they will be mechanism in place and they will be investing a lot more on these on the systems which I was talking about. So I have I have faith in this system for the future because if the number comes up numbers come up, then of course investments in systems will also be there and we'll get a more, you'll get a more transparent return on whatever we invest in. Can I add to that. Yeah please. So what I feel is that if at the end of the day, the whole story of chicken and egg that what comes first. As an industry, we will be looking at potential spenders like this. If we say that put your money and faith in my medium, I will tell you tomorrow why it was worth your life as against if we first invest and say here take this is what we are giving you visa be the other. Now tell me why will you not chase me. I think the growth and the chaser taste equation will change if as an industry we first invest and then reap the benefits. Just a point of view. No fair point absolutely I mean and I agree with the with the analogy that it's a chicken and egg and I as as as a media agency, you know, when I come with a with with the recommendation to you, you know, how do I sell it across to you is very very critical and that's where if I have use cases if I have if I have data to substantiate and prove and and build the reach on top of an existing television plan, I will be able to sell it more. I would say convincingly and and then you will be able to accept it more convincingly and I think that that that challenge always exists. We need to come out of these cohorts, specifically you know, digital versus offline and and the integrated way of planning is the way forward. In fact, we talk about planning audio visual planning because, as I was saying it's not consumer is not in is not specifically watching a particular channel, the consumer is watching content and the content could be anywhere and and in today's day and age, there is no concept of TV planning I I considered it to be an audio visual planning where there are so many other other environments on which you need to have your brand presence so thanks for your inputs on that now. You, you did mention and touched upon it and I just want to ask you a little more in detail, given that you know, CTV is is is one of the best platforms from a programmatic advertising perspective right and and obviously programmatic advertising will offer real time measurement and better control on the ad frequency so how do you see that do you see that as a reality. What is your experience and how do you see, because tomorrow there have been a lot of discussions about television becoming 100% programmatic in India, obviously it will not happen it will start with the CTV and slowly start percolating into into traditional TV as well. There are countries where television has become 100% programmatic in the West, but then again it's not linear TV it's all connected TV in those specific countries so you didn't did fleetingly mentioned in one of your responses around the the the the possibility of programmatic advertising on CTV wanted to just ask you to elaborate that a little more for me. I see it as a one way journey today promises to be the best platform that we have for programmatic advertising. On one hand it offers real time measurement and the fact is that with current penetration and the expected penetration that we are all talking about and it could be conservative because this is early times and like I said just yesterday I heard it on YouTube at 40 odd million. It does seem to be one of the best platforms to capture the attention of the users. Now, the question will remain which I'd alluded to earlier also is the content. If you have time and you ask me a next question I'll give you all the caveats I believe. So on one hand I believe connected TV is manner from the sky, it has all the promises that one wants and expects, but there are certain caveats, and in the caveats content will become an important one because on one hand it gives you the opportunity to engage because it's long format content that I can use on the other hand, I don't want to see ads right.  I think the advertising or the communication and the formats of that will actually help give life to what I'm saying is the most promising platform today for programmatic advertising. Got it, got it, you know, very, very relevant deba what is your experience in this and do you agree with Ajay on the fact that in a digital environment the kind of content and the ads that one needs to have would will have to be very different, or progressive compared to linear TV and and vice versa. Sorry, I was mute.  Yes, you can't expect the same, the same content of communication to be there on this platform, you know, it's, it becomes too inclusive and then, you know, it loses charm completely. I think you need to really customize need to be very accurate in your content, whatever you're creating, you need to make some investments on your content, you just can't see that I've done something this thing and it will go all across the board for this campaign. It won't happen like that. So I think we need to be a little more aggressive when we make the investments behind our own content. And then customize it accordingly. That's what people don't do. People say that you know, let me save any here and if any there but what happens is that then you then you lose the charm of the media or the medium and you don't customize your content accordingly. So you need to be a little more smarter here and see the long term returns of this platform and invest in customized content for this platform. Great. I mean, completely agree with both of you on that particular front. As you said the context and the content is very, very critical, both of you mentioned then and emphasize that I completely agree with you on that particular front and we need to together make this new medium, more work harder for our brands and somewhere you know you as as clients and we as agencies have this have this responsibility, collective responsibility of doing that. Now, I would keep this question open. You know, it could be your own brands or it could be some other brands that you have seen around you. Any interesting case studies around connected TVs where where you've seen a brand leveraging connected TV advertising, you know, and I'm sure all of you are CTV viewers in your own rights because you know, at least this this audience over here would be a CTV. So, any any specific case study brands that come to your mind, which you feel have leveraged connected TVs. Well, anything that that anything that comes to your mind, I'll keep it open so whoever between Ajay and Deba wants to respond on this. Personally, I think it's too early to bring out the champagne. I think we're yet getting used to the medium what it allows us to do how it allows us to do. And therefore right now it is. We've also tried for us to be able to become master of the art for this platform and create content create formats that are for this platform, and then show and share benefits because like on one hand we said you can get attribution panel. The true test is when a brand has cracked the model, invested in it and reap the benefits. I think it's too early days to cop the champagne. Point taken Deba, you agree with that. Yeah, 100% you know, I think we need a long tail over here, which is missing. I think that's something we need to create. I think it will get created and I think I am very bullish on this. I know, again, coming from the industry, you know, from a different industry or media industry, but CDID industry, which you call it consumable industry, you know, you need to we need to look at the pricing of smart TV which is going down every year, it's the ASPs are shooting down year after year 35 inches and above which you are what you were buying five years back are very much affordable. So that's going to drive this whole cat in whole medium asset because more smart TV is going to come in. So I think the pricing of smart TVs will play a vital role in this whole game. Of course, global content as we all know will play a vital role. Local content of course is already playing a big role. And lastly, the data penetration, which is a critical factor to convert that device into actually a live device, right? That's something we need to look at because if these three things come together, I think you have a business here. Got it. Absolutely. Now we're coming to the end of our session and I'll open it for some questions as well. But before we do that, just wanted to ask you on a personal note, I'm sure you have been interacting with your own CTVs for a very long time. And especially during the pandemic, it gave us a little more time compared to pre-pandemic to a little more. So any show, any content that comes top of your mind which you loved, which you saw on connected TVs during this particular period that stands out and content I'm talking about, or it could even be an ad, anything that stands out top of your mind for both of you. Ajay, if I may start with you. For me, I'm embarrassed to say that, and that's why I hope to be able to spend a few minutes if you allow me later on the drinks. I think I'm yet to consider myself as a smart TV consumer as against a connected TV consumer. So I'm yet using connected TV to enjoy the benefits which I would have got from smart TV any which way. I haven't looked at it as well, I have gone one degree ahead, now every three months I can get an upgraded experience. I can, I do, what I'm saying is mindset wise, I'm yet that smart TV. So I think whatever I have enjoyed, I could have enjoyed if I was just a smart TV consumer as much as I'm a connected TV consumer. So I'm personally somewhere there. Point taken, point taken. Well, I'm not a screen guy personally, I don't get the time. So unfortunately, all of us have the same board. But yeah, whatever I observe around me personally around my family, at a personal level, I see my young son watching a lot of stuff. So euphoria is something which I heard about is doing very well in that segment below 30. So I'm keeping a track on that. And so I generally keep a track at a personal level with an interest in mind. The interest is what's happening in this early on. So 30 minus is something which is really hot. And I think the content is happening in that space. 30 plus is some in that space, the content of the little predictable. So, so that's what I observe and I'm not really into it myself, but yes. Great. You mentioned that you wanted to talk about the the Bains if I would you want to. Yeah, I would because I don't want to be all one way. So David has talked about David has talked about all the advantages that the costs are coming down, whether of smart TV, whether of connectivity, whether of, you know, the content prices are coming down. So accessibility and connectivity is increasing. You will have a great search in the audience. All of that is, I'm really looking forward to that. The, the chinks or the buyer beware that I wanted to share with the first one is that it is going to be a concept set. It's going to be a concept set. If you look at audiences per se aspiration value is like I talked to you in my own context is yet smart TV. I read smart TV I have arrived. Who is going to tell me that I miss something and there's something called connected TV as a consumer. I'm saying as the consumer. Maybe a learned consumer, maybe a niche consumer but first I'm saying it's a concept set. The second is that you are betting on the Indian who I told you is a mobile first or elected consumer who is a private content viewer. I'm happy to look at the big screen again, which is shared content. The third one I feel is that the content will become the most important and again repeating the content and the format of the content. It cannot be old wine new bottles. So if you give me the same formats of communication, I think it's going to be a limited success. And if you start looking at things like okay I will put a QR code in my head etc. Then you're asking a TV customer or viewer to go to a mobile and then marry the two. So I think the faster we realize that we have a catch up game a concept sell to marketers or to viewers or to users, otherwise knowing this word in the next three four five years we don't know. Before we achieve maturity for connected TV, we may have some new format in front of us. So therefore I think we should be aware of the chinks where we have to all individually and collectively invest, whether in content whether in format whether in measurement, whether in engaging with this medium per se as advertisers, and get it a faster momentum before time and technology tells us that even this one is dated. Thank you so much I think that's very well put. So, you know I'll just just just summarize a few things that that stood out for me so the first thing was obviously investment versus spending and, and I think that that's something to be very, very cautious, very, very cognizant of as, as, as marketers as well as as media specialists, we need to take this medium more as an invest investment environment. We spoke about the being TG agnostic versus TG specific and that's something that again is very, very important. And then we are talking about this medium we're talking about the TG specific and, and once we start looking at the TG specific with the TG specific filter in mind, the costs will not look at will will not come across as cost but as investments, we also spoke about the concept cell. I think that's, that's absolutely critical. We need to start at that, given the numbers the way they are and given the fact that traditional TV has been this country for such a long time and and has its own advantages let's not forget the fact that, that we still have challenges of data research and, and, and more importantly, a common panel where we can look at, look at the incremental reach that one is getting on television plans through connected TVs, and also very interesting It's not about, you know, graduating from smart TV to connected TV because you know, while we feel that what the moment you have a connected TV smart TV, you automatically get into a connected TV environment but I think there is a thin line of graduation there as well So, these are very, very interesting points that that came across thanks Deba. Thanks, Ajay for your for your for your very, very relevant pointers. I do not have a kid because he had to rush into a meeting with the founders and but I think we had a great session with with Deba and Ajay thank you for your for your point of views and hope we had a good session. Thanks, Bhavna and over to you. Thank you. Thank you, Mr. Joshi. I have to say that you know we were absolutely glued to the screen and a lot of responses coming in from the audience. So we'd like to thank our panelists thank you so much, Mr. Gosha and thank you so much for those views you brought about and the fourth edition of TV first, it definitely enlightened us on a lot of aspects. Thank you once again. Thank you so much. Thanks Deba. Thanks Ajay. Thank you. Thank you.