Interpol Washington, the United States National Center Bureau, is unique in U.S. law enforcement in that it's a standalone agency with responsibility of representing not only the Attorney General to Interpol, who is our primary representative, but also the men and women of over 18,000 federal, state, local, and tribal law enforcement agencies. It's a partnership between the Department of Homeland Security and the Department of Justice, along with about 30 other agencies that are represented there at Interpol to make sure that we bring the best resources possible from the international community to the United States to combat transnational crime and terrorism, but also to bring the best that the U.S. has to offer back to the international law enforcement community and the Interpol membership. At the heart of the United States National Center Bureau of Interpol, Washington is the 24-7 Command Center. Their mission is to represent the 18,000 law enforcement agencies consisting of over 750,000 sworn law enforcement officers in the United States to the international law enforcement community at Interpol. Their mission is also to support seven other divisions whose dedicated mission is to then mirror the unique priorities of the United States, but also the priorities of Interpol to better enable us to work together. With the respective resources of the Department of Justice, Homeland Security, and the rest of U.S. law enforcement, I would invite you to come use those resources to your greatest benefit to help us combat together transnational crime and terrorism in all forms and in partnership through Interpol. I would invite you to come and use the resources at Interpol Washington, contact us 24 hours a day, seven days a week, via our Command Center, and let us know how it is that we can assist you in combating transnational organized crime and terrorism together.


Not long ago, we published a video called The Secrets of Sacred Geometry and Those Who Mastered It, a Gaia exclusive which featured the work of Dr. Robert Gilbert, a PhD and former nuclear biological chemical defense Marine Corps instructor who became the founder of the Vesca Institute for Holistic Studies. In that video, Dr. Gilbert shared profound information about the invisible matrix of energy underlying our material reality, which he described as based on essential geometric structures, something we often know as sacred geometry. Today we are honored to share the second episode in that series, where Dr. Gilbert will take us further into comprehending four major secrets of the human energetic field. When we understand that light and consciousness are in essence the same thing, we are able to perceive through the limitations of the material form to the underlying spirit from which all things come. Buckle up, this is an amazing video. Welcome. I'm your host, Dr. Robert J. Gilbert. In this episode, we will explore four major secrets of sacred geometry. These secrets will guide us into learning a very powerful method which can activate any energy center in your body or energy field. You'll learn in this episode how to apply this method to activate the most important energy center in the human head. But in the Himalayan tradition is called the Cave of Brahma. This exploration will lead us into the highest sources of inspiration and spiritual visions and into the many levels of our multi-dimensional world. Our first great secret of sacred geometry reveals the true source of all physical manifestation. This secret is that sacred geometry patterns are in reality thought forms in the mind of God, which become the divine blueprints for all of creation. Let's start with an important development in human spiritual evolution. That large numbers of human beings are increasingly experiencing inner visions of the sacred geometry patterns behind the physical plane, along with visions of the higher worlds which interact with the physical. These sacred geometry thought forms which more and more people are experiencing are in actuality packets of divine consciousness, holding inside of them pure structural patterns which then move down from the higher planes to manifest on every level of creation. These sacred geometric visions can come whenever we release our contracted perception of the physical world and expand into deeper levels of awareness. In my 30 years of publicly teaching sacred geometry, in every class I would have students tell me that the pattern I had just taught them was one that they had seen before. Students told me they had seen the pattern internally in a dream, in a vision, in an ayahuasca journey, or other psychotropic experience, or in a transmission from a spiritual teacher. In some cases they had been taught a specific sacred geometry pattern as a private secret of a tradition into which they received initiation. Being told they could never mention it to anyone outside the tradition, and then being astonished when they found out in my class that it was actually a part of the complete sacred geometry pattern language known to multiple traditions. Ancient traditions knew that these sacred geometry patterns which underlie all of creation are in reality, in their deepest essence, thought forms from the mind of God. So our visions of these sacred geometry patterns can at their highest level mean a literal communion of our human mind with the divine mind. This experience can transform our deepest sense of ourselves, and of what our true potential really is. This idea that the basis of creation is sacred geometric patterns is related to the findings of some modern physicist, who say that the evidence in modern physics shows that the essence of all creation is not physical matter, but consciousness. A key aspect of consciousness, being the foundation of all existence, is that light and consciousness are the exact same thing. This is embedded in Genesis, with creation beginning with the statement, let there be light. Modern physics says that everything is fundamentally energy, and that light exists both as a physical particle and as an energy wave. Light is the fundamental constant of nature, linking the concepts of physical mass and energy together in the famous E equals MC squared equation of Einstein. Light sets the speed limit for the physical plane. Modern physics says that nothing in the physical world can travel faster than the speed of light. This has all led to the concept that everything physical is actually made of light, and that physical matter is simply light energy in a specific state of materialization. Ancient traditions knew that when consciousness is experienced externally, it appears as light. And when light appears internally, inside of us, we experience it as consciousness. This is why auras of brilliant light are always sown in classical traditions around great initiates, either just around their head with the activation of their consciousness or around their entire body and energy field, with higher levels of initiation and self-transformation. This brings us to what we might call the first letter in the alphabet of sacred geometry forms which create the world. This is the ancient symbol of the point in the center of the circle. This was the hieroglyph for the spiritual being of the sun, Ra'a, in ancient Egypt, and became the image for the sun in astrology. Just as creation comes from light, the source of light and life in our earthly lives is the sun. This same symbol is used as the sign for gold in alchemy. Ancient traditions understood gold to be a physical crystallization of the same energy quality as in sunlight. This pattern is also the sign for the godhead, the source of creation, in both the Rosicrucian and Masonic traditions, as seen in this image based on the work of the Rosicrucian initiate Rudolf Steiner. The godhead is the divine unity, the original unified field where all is one. The macrocosm is the higher world which emerges from that unity. The macrocosm contains the godhead broken up into discrete pieces, into a multitude of spiritual beings, worlds, and creative processes. The microcosm contains that same totality of the godhead, but broken up into pieces of denser, smaller levels of manifestation, reaching down to the vital energy, physical, and electromagnetic levels. We will see in a future episode that the hexagram of the macrocosm and the pentagram of the microcosm are sacred geometry keys to unlocking two essential levels of every human being, the astral body of consciousness and the atheric or pranic body of vital energy. These are also key parts of the Merkaba, the human soul vehicle. We have to switch our understanding of sacred geometry from being static forms to instead focus on the living, dynamically vibrating energy fields which create these forms. When dealing with sacred geometry forms like the point in the center of the circle, think of these forms as being similar to electronic circuit diagrams, showing energy patterns which we can directly apply for practical purposes. The point in the center of the circle is a two-dimensional image. It becomes in three dimensions the point in the center of the sphere of creation. With dynamic movement between the center and the boundary of creation within the sphere. In modern physics the so-called Big Bang Theory is misunderstood by most of the general public. The theory does not say that some unknown explosion filled up an already existing space and time with physical things. Rather it says that an original outward movement from a zero-dimensional point, the singularity created space and time through the outward expansion of the point, which created an expanding sphere of the three-dimensional physical world that we live in. In other words, a sacred geometric movement from the point to the surrounding sphere is the foundation of all creation in modern physics. The concept that the geometric center is the source of all creation and is a literal gateway to the divine plane is found in classical spiritual traditions. It is prominent in the Indian tradition as the bindu point of divine light found in the exact center of Indian yantras, of the mandalas of eastern traditions and sacred geometric forms in general. In modern times, Dr. Ibrahim Kareem of Cairo, Egypt has demonstrated that there is a powerful, subtle energy quality that is literally present in the center of all geometric forms. This powerful energy of the center appears in both two-dimensional geometric drawings and in three-dimensional forms. As long as the boundary information of the geometric form is present in space like a conducting wire in an electrical circuit this subtle energy appears in the center of the geometric form. Dr. Kareem developed methods to directly detect and apply this powerful subtle energy of the center leading to the creation of the new energy science called biogeometry. The subtle energy quality from the geometric center Dr. Kareem was able to demonstrate replicatable biological effects on living beings at the Egyptian National Research Center and in multiple international university and medical studies. Classical traditions describe the act of creation from the center as moving through multiple levels of densification which are referred to as spiritual planes or as the planes of nature. The initial zero-dimensional point of creation which physics calls the singularity in metaphysics is known as the divine plane. This point of the divine plane is the key to the unified field beyond any polarity which exists in lower worlds of manifestation. Dr. Kareem has created a new multi-dimensional wave model describing the different planes of manifestation and showing which geometric shapes are in resonance with each plane. In practical biogeometry applications these shapes can act like antennas to focus on a specific plane to either detect and analyze their energy or to direct energy to or from that plane. The highest plane, the divine, manifests its energy through the zero-dimensional point which manifests in the center of all geometric forms. The circle and sphere, the perfect balanced containers for creation resonate with the physical plane where vibrations crystallize into matter. When we connect the highest and the lowest planes in Dr. Kareem's model we see the point in the center of the circle for what it really is the divine unity plane in the center of the physical world of creation. Dr. Kareem's discovery is connected to other scientific discoveries. Recent experiments using laser light to create cavitations within water which are empty spheres or bubbles have shown incredible effects which cannot be explained by modern science. When this water bubble collapses it releases both light and sound a phenomenon known as sonoluminescence. The instant the water bubble collapses it also releases a tremendous amount of excess energy in one experiment when linked to a pump with 840 watts input it produced 2800 watts of power an increase of over 300% of the input energy considered impossible in modern physics but explained in research papers as a possible release of hidden energy from the quantum vacuum which some people call zero-point energy. Studies of the collapsing water cavity have found that this collapse creates for a millisecond heat of over 5000 Kelvin the surface of the sun is 5800 Kelvin just as Dr. Kareem's work shows a subtle energy which affects biological life coming from the center of the sphere and all geometric forms so sonoluminescence research proves massive millisecond releases from the center of collapsing spherical structures in water so we have now explored the first secret how the point in the center of the circle image is a packed thought form in the mind of God which holds encoded information about how the divine geometric center the singularity, the unified field manifests the sphere of physical creation we now come to a second great secret of sacred geometry which is that every human being can develop the ability to perceive, create and send these divine packed thought forms of sacred geometry the precise methods of how to do this have been hidden in closed initiation circles for thousands of years in the Kabbalah the mind of God is described as an ocean of fire which is pure consciousness every human being receives a spark from this ocean of fire and this divine spark becomes our immortal spirit core our microcosmic part of the one universal being this flame of our higher spirit core ignites above our head during advanced forms of spiritual initiation this is seen in the Indian tradition with the flame appearing above the head when a person becomes twice born and in Christianity it is seen in the flames above the heads of the disciples led by Mary Magdalene at Pentecost in the western spiritual tradition it is said that humanity is the microcosm of the macrocosm and that we are the crown of creation this means that every human being has within them all the planes of creation all the powers of the Godhead but in a latent and sleeping form which must be awakened this is a process of illumination in other words increasing our internal light which we have seen as the external manifestation of divine consciousness itself we have this incredible slumbering potential because we are a direct emanation of the Godhead reduced in scale to the microcosmic level but with all the inherent qualities and powers of the divine the law of attraction that you will attract to yourself what you create in your consciousness is an example of modern teachings on the power of the human mind to create science of mind and related mental healing methods are examples of the power of the human mind to heal and to create the fundamental conditions of both illness and health depending on how skillfully we use our minds many healers have found that when they combine the clear focused creation of a thought form holding the desired state of health with whatever method of healing they are applying that the results improve sometimes miraculously this method is very powerful when the light of our consciousness our mind power is focused and coherent like a laser light it is also strengthened when beneficial spiritual beings and energies are lovingly asked to help with the healing this ability to perceive or create thought forms at the higher macrocosmic level is not based on thinking in words it is a higher order thinking in mental images, in sounds in internal vibrational states it is a thinking that lives and plays in the vibrational essence behind physical things in humanity's current state of evolution we break down information into thinking in words one word at a time to represent every separate component of the thought and then we slowly build up larger concepts but this is a very slow method but for angelic beings and more advanced non-physical beings they can communicate through an instantaneous transmission of a thought form containing densely packed information we can use the terminology of the late French medical doctor Samuel Sagan founder of the modern clairvision school and call these higher level dense packets of consciousness packed thought forms every human being has experienced this type of packed thought form when we have been thinking about some issue and then we get into a relaxed state and then in this open state we receive a packed thought form in an instant which contains a huge amount of embedded information this is the Eureka moment this is the vision received in the vision quest this is the transmission received from the spiritual teacher or an angelic being this is the opening of our awareness to merge with a higher field of consciousness this secret of packed thought forms brings us to our third secret that the sacred geometric structures of the human energy body are keys to access our latent spiritual powers the difference between an ordinary person and a spiritual adept is that the latter has an energy field which is highly activated and sacred geometrically structured this makes available to them higher states of consciousness and other powers which appear magical to ordinary people who are stuck in dense toxic energy fields for this reason hidden traditions of initiation around the world train their students to understand where the key spiritual centers are in their energy field and how to activate them this knowledge of the sacred geometry structures of the human energy system opens up a hidden world which controls health and illness our mind and emotions and our latent spiritual potential there are many different sacred geometry structures in our energy bodies it's a huge science in itself let's clarify now just a few structures which provide the background we need for the powerful energy activation practice you will learn at the end of this episode the primary energy axis of our body is our central column of energy which runs in the absolute vertical midline of our body from the crown center to the perinium at the base of the abdomen this central column is not the same as the spinal energy circuit described in many traditions the very existence of this midline central column was kept secret by many traditions and it features prominently in many of the most powerful spiritual activation practices in the exact center of the central column runs a golden thread of divine energy which holds the original unity energy of the divine plane inside the central column in our body the seven primary energy centers on our central column are known today by their Indian name chakras meaning wheel because they appear on the front and back of the body as spinning vortices of energy for the five chakras from the third eye or ajna center in the head down to the sexual chakra the vortices at each of these five chakras are paired up in the front and the back of the body the tips of the two vortices meet at the golden thread in the very center of the central column the very top and bottom chakras along the central channel in our body the crown or sahasrara center and the base or muladhara center are connected together in their own vertical vortex pair right on the central column itself our central column continues down from the perineum at the base of the abdomen to go between our legs and then below our feet into the earth to ground us and also continues in the opposite direction above the human head to reach the higher consciousness centers the energy centers in our physical body can only hold a certain intensity level of power otherwise their high level of voltage would burn out the smaller subtle energy circuits in the human body which are referred to as nadis in the indian tradition however energy centers in our subtle energy field outside of our physical body can hold much higher energy intensity this means that the true energy centers we need to activate in order to fully perceive, create and transmit packed thought forms are actually outside the physical body in our greater energy field however before we can activate these higher centers outside of the physical body in a balanced way we must activate and have our spirit fully inhabit the key chakras in our body in our modern culture which is very intellectual and thinking centric the third eye chakra is often the first chakra to be activated the third eye chakra is named Ajna in Sanskrit which means both to perceive and to command we can use the mind power and light generated by the activated third eye chakra to help activate all the other chakras in the body and energy field the third eye chakras often misunderstood in western circles to be an energy center only in the front of the head between the eyebrows but as we have seen there's actually a front and back vortex pair connecting at the third eye chakra in reality the third eye is a multi-dimensional geometric structure which runs as a horizontal cylinder of energy from between the eyebrows connects to the central column in the center of the head and then continues through to the back of your head just as the three 90 degree axes of space define the three-dimensional physical world so it defines the sacred space in the center of the third eye cylinder we can call the three axes of space the cubicle cross because it is a cross in three dimensions rather than just two dimensions and this three axis cross is a structural infrastructure of the cube shape connected to three-dimensional physical manifestation the first axis of the cubicle cross in the head is the front back axis just mentioned the horizontal cylinder of energy running from between the eyebrows to the area of the bump in the back of your head the second 90 degree axis is the top down vertical line the central column we discussed previously the third axis is the side-to-side axis this can be experienced by putting your attention at the top of both ears and becoming aware of an axis running through the two brain hemispheres and the corpus callosum between the hemispheres where these three axes meet in the cubicle cross of our head is at the location of the third ventricle of the brain this is a key spiritual center in the human body called the cave of Brahma in the Indian tradition this is a large open area of the brain through which flows the cerebrospinal fluid a true water of life the cerebrospinal fluid is a completely different bodily fluid system than the blood or the lymph systems it is literally a liquid ocean which pulses through the human spine and brain making life and movement possible in the human body on the periphery of the third ventricle within this liquid ocean are both the pineal and the pituitary glands these glands are understood in classical traditions to be the key anchors for spiritual development in the human body in addition to their powerful physical functions as sources of neurotransmitters and body regulating secretions by activating the center area of the cubicle cross in the head the cave of Brahma your entire head system is both activated and stabilized activating the cave of Brahma also ignites other energy activations throughout the entire human energy field this brings us now to a fourth secret that these hidden practices to activate the human energy system do so by applying the exact same sacred geometry patterns which created our world these key patterns move energy in the major centers and circuits of the human body and thereby activate our full spiritual potential this fourth secret connects us to the energetic practice from our first episode where you learn to activate the first segment of the powerful net energy grid of the human body which we call the grid of life design or gold in that first practice you learn to connect three powerful energy centers around your head into a golden triangle which clears and elevates our consciousness to higher levels however we perform that practice in a very simple way just putting our attention on each of the three energy centers and then mentally connecting them we can now make these energy activations much stronger and more effective by using a precise sacred geometry pattern this advanced method applies the core manifestation pattern we explored earlier in this episode the point in the center of the circle which is the dynamic movement from the divine unity center to the spherical boundary of creation and back again to apply this powerful pattern for energy activations we must first understand that to live and survive in our external three-dimensional physical world we usually move our attention outwards through our physical senses out into all directions in the world around us this is the movement from the divine center to the surrounding sphere the external boundary the first part of this energy activation practice is to reverse the usual outward movement of our attention back into the center which it comes from to put it very simply for physical awareness we move outwards to our periphery for spiritual awareness we move the opposite direction inwards back into the center by pulling our attention back into the very center of any energy center in the body we move through layers of the subtle body until we touch the divine core at the center the zero-dimensional point or zero point by pulling our energy and consciousness back into the divine center we activate that center when activated this center then reverses the direction of movement so that we switch again from going inward to now having the activated energy center radiate outwards in all directions this natural counter movement radiate from the center back out to the periphery with a much stronger awakened power than before now pouring out from that energy center this creates in our energy body an expanding sphere radiating out from that center point to create a radiant sun around that energy center the effect of this practice is described and illustrated in virtually every world tradition showing a radiant sun of energy around a person's head or their heart or other activated energy centers this is the aura of an awakened master an initiate this method has two stages the first stage is the inward movement of our energy and awareness into the center point of an energy center when our inwardly moving consciousness touches the divine center this profoundly activates the energy center we are focusing on this first stage we will call zero point centering or ZPC for short the second stage is the outward expansion from the divine center when it has been activated turning that energy center we are focusing on into a radiant sun we will call the second stage the radiance stage what we are calling zero point centering and radiance are known by a variety of names in different traditions center and periphery expansion and contraction involution and ex-volution divine pulsation etc unfortunately when most modern systems teach this practice they almost always teach one of the two phases ignoring or dismissing the other phase eastern systems tend to focus only on the inward movement the zero point centering movement into the center whereas western systems tend to focus only on the outward movement the radiance out into the surrounding sphere this is a common metaphysical problem many of our modern spiritual practices are based on shattered fragments of the whole with key parts of the practice missing because we don't understand the full pattern sacred geometry holds the key to understanding the complete pattern it is essential that both parts of this practice the inwards and outwards movements are used together to create the optimal balanced activation of any energy center otherwise it's like trying to walk and move forward by only using the foot or breathing by only using in breath or out breath which ignores the healthy rhythm of alternating the opposite poles of the practice we can perform this practice on any energy center in the body to activate it we could even use this method to activate an energy center in another person's body through putting our mind inside their energy center and creating this movement pattern this activation of an energy center helps to fully manifest that center's inherent powers this awakens the slumbering divine powers within any energy center of our body while also balancing and restoring harmony and opening up perception of higher non-physical realities please keep in mind that external explanations like these are essential to understand these deep initiation processes however we must be careful not to fall into the common trap of modern spirituality which is to intellectually understand the concept but to have never really experienced the full reality of it only by experiencing the practice will you truly know and be benefited by it previously we created the golden triangle around the head in episode one now we will activate the cave of Brahma in the center of the three axes cross in the head this area is a master controller of the brain and body of the entire sacred geometry net of the human energy field the cave of Brahma can activate a wide range of new powers abilities and states of consciousness the practice you are about to learn is almost never described publicly in the head it is encoded in sacred geometric imagery the same way many hidden practices are encoded in sacred geometry images which are understood by initiates but are thought to be simply symbolic by the general public for example this activation of the cave of Brahma in the cubicle cross of the head was encoded in the Christian tradition through the chi row symbol of early Christianity in which the Greek letter row which looks like an English capital P created the vertical axis of the cubicle cross and the letter chi looking like an English X created the two horizontal axes which when flattened into 2D looks like an X this was a symbol for Christ or more precisely for Christ consciousness the activation of the spiritual center in the head into a radiant sun of divine light this was not only a general representation of the cubicle cross as the three axes of physical space but was specifically shown in the classical images to be inside the head where icons of Christ show the vertical axis down through the crown center and the horizontal axis through the top of the ears meeting at the cave of Brahma in the center of the head this practice is actually quite simple however when you first perform it you will have to train your energy body to learn this new movement just as we have to train the physical muscles of our body to perform the movements of a new sport or activity so we have energetic muscles in our energy field which most people have no idea even exist these energetic muscles are in an atrophied state just as if we had not used a physical muscle for decades so in the beginning we will need to apply more effort to flex this atrophied energetic muscle again but through repeated practice you will find it easier and easier each time to make the sacred geometric energy movement the practice becomes in time almost effortless and more powerful and tangible with every repetition this powerful contraction expansion at any energy center brings it back to life and pulsating just as expansion and contraction of a physical muscle during weight lifting leads to physical growth this practice of zero point centering and radiance done specifically in the center of the cubicle cross in the cave of Brahma may also activate a range of internal energy circuits in your body giving rise to sensations of light color and vibration in summary this is a very effective practice which will allow you to powerfully activate any energy center in your field if you'd like to do the practice now please see the companion video for this episode otherwise please set an intention to come back and do the practice at a later time please join us for our next episode with some other geometry secrets of the cup of the holy grail and you will learn how to use this form to activate and recharge your entire energetic field see you then so pretty amazing right? but as Dr. Gilbert explained only intellectualizing the information without putting it into practice will keep us limited from truly experiencing the awakening within and so if you're called to go deeper and do the practice and watch the rest of the series head over to Gaia using the link in the description and continue the journey right now


Yeah, alcohol is a neurotoxin, which can cause brain damage. Yeah, alcohol can cause cancer. And so perhaps the consumption of alcohol cannot be considered a healthy lifestyle choice since it's an addictive carcinogen and all. But cancer is only killer number two. Killer number one is heart disease. And so what about the French paradox? Doesn't moderate drinking protect against cardiovascular disease? As I've explained before, there apparently is no French paradox. It seems to have all just been a scam. But that's what started the whole resveratrol fiasco. One episode on 60 Minutes, suggesting the red wine component resveratrol might account for the French paradox, and research took off. Even after it turned out there was no French paradox, research continued on abated culminating in 10,000 scientific publications to date. And what did they find? After more than 20 years of well-funded research, resveratrol has no proven human activity. One salient theme that consistently arises throughout this voluminous body of work underscores the fact that data from human studies is sorely lacking, despite resveratrol's popularity as a dietary supplement. The hype in the popular media regarding resveratrol may indeed turn out to be nothing more than a slight-of-hand marketing device using non-human research as a cover. When you see graphics like this, they're based on laboratory animal studies at massive doses, tens of milligrams per pound, and so if you do the math, that's where so-called experts arrive at suggestions for a gram a day for people. Okay, so how much red wine do you have to drink to get that much? Oh, just like 5,000 cups a day, or a couple thousand gallons of white wine a day, or 5,000 pounds of apples and grapes, maybe 50,000 pounds of peanuts. That is one big PB&J. A couple thousand pounds of chocolate, start out with a million bottles of beer on the wall. Of course, it doesn't help matters when a leading resveratrol researcher is found guilty of 145 counts of fabrication and falsification of data, throwing the whole field into turmoil. Wine may only be good, this translates to, for those who sell it. The resveratrol fiasco is not the only time dietary supplements have failed to fulfill their promise. Notable examples include beta-carotene pills and fish oil capsules, where studies in the 90s showed taking beta-carotene in pill form actually increased cancer risk. And in 2013, the shift on fish oil supplements from no proof of effectiveness to proof of no effectiveness. The main lesson being that what makes biological sense and works in test tubes and lab rats does not always operate in humans. After all, resveratrol is only one of tens of thousands of components identified. Thinking in terms of whole foods may be a better approach for health and disease prevention. Like instead of one chemical in wine extracted from grapes, how about just eating the whole grape? For the prevention of diseases, the whole dietary grape seems to be the best case scenario.


I got 11 corners though. Yeah, I got right. Cool. Oh. That's my plasma phone. But these ones might be the worst though. I know. I don't even know what they are. Is it muted or the camera ain't going to switch? You got it littering. No, no, stay, stay, stay. Yo, my camera ain't going to stop working. I mean, next wave, but keep working. All right. Got to land one of these. What the- my B button's not working. Good take. I got it. Damn. If you make sure you have your problem, make sure you're going to spin both tournaments tomorrow. We're getting matched up first round. I mean, W's tournament.  Might be good. Yeah, just keep working, dude.  There we go. Oh, wow. I hit YY. I swear I hit YY. Did you direction one? No.   Fail, W. This is the last. Try to loop it. Yeah. Yeah, that's athletic. So he's going to sit on the low block and they're going to try to loop the machine. Yeah. Wrong button. Damn, what's that in the right corner?  Yeah, I know. What though? Good jump, Steve. I'm here. I'm here.  I got it, I got it. Good shit, buddy. No, stay, stay cornered. Right back, right back, Joe. Oh, stay over there. That's a good one. Look at that. Grab him. Oh, I should have grabbed him. Alright, go work, go work. We're playing good D. Yeah, both of the corners are huge. Yeah, they're fucking, I'm like, how big is this dude, bro? D. That's a pinch. Oh, this is a lock, though. The one on your side is the athletic. Alright, got the board. Face it for him. To move, to move, to pass. Good job, Joe. Good job. Patience, bro. Patience. Start moving. Right, right, right. There we go. Back door. Thank you. Bro, what's this build? Oh, that two-peer lock down under? Nah, nah, nah. Yeah, don't, just try to don't let them go back. Like, bro, if you get a oop, you get a oop. If he does get the animation, though, for the oop, just jump. Don't even try to steal the pass, because you're not going to jump.  Not bad. I thought you were going to save the three-point line-offs. Yo, skim, you want to be trying to shoot threes with your glass? Bro, I'm trying. I just, like, started trying.  So that's shot 13. That's all you need. Yeah, how did I not win that, though? I got him. That's the shark? That's the shark? Hell no. D, that's the board.  I got it. Yeah. On a lock, though? For a six-temp pure... pure slash of F. There you go. Patience. D, where'd he get it back?  That's it up. Patience. Let's go. Good patience. Good patience. We're right here. Good. Let's go, Doug. Get us to stop. Ew. Oh. Greeny don't got no worries, bro. You got him. Stay, stay, stay. Stay, Greeny. Stay, Greeny. Stay, Greeny. Left side. D, Doug. Damn. There you go. That's a good D, boys. That's a good D. They got four turnovers. Stay, Doug, stay, Doug. Yo, yo, yo, yo. Fifi on three. Fifi on three right here. One, two, three. Oh, my God. I hit, I hit, I hit circle. That's what Ken was. That's terrible, buddy. Oh, can I get a card? Hey, that's a good D. Oh, good D. That's a D, Greeny. Hey, man. Oh, my God. I didn't even gunbust you. 15 seconds. I got a J. You got him. Can you miss that two? He can. He got that shot. There's one. Oh, my God. I was like behind them. We're good. Just chill there. We didn't know the time or see what it sold. Don't stay one lighter than Rockets. Rockets. Good pass, huh? Oh. Rockets one. Jim Jordan made the game winner. That's it. That's open. Yeah. Just probably like a step too far for his build, that's all. Yeah. How are you? I don't know. Wow. That's awesome. How tall is that dude? 6'8", 6'10". I don't know. He's a lot, though. Like, I was under him. I should have at least gotten like a month. He's patient.  That's fine. I like it. I like it. I like it. Let's get a bonk. I'd rather him send the lock on the cut than the athletic. Athletic.  That's fine. Switches. Switches. What are you doing? What are you doing? What are you doing? Oh, he's throwing. Come on. Got both in the middle. Wow, wrong button, bro.  Damn. Corner right. Let's go. Dude. We got none. Bro, what are they tipping?  Oh. I can't believe he got a steal on that. Shit. Oh. I got a ball. I got a ball. I got a ball. I got a ball. I got a ball. I can test it that bit. Yo, don't get caught sleeping. I know. I know.  That's what I'm saying. If you get it, you get it. You got him. I know. Yeah, they're corner scratching. That's me. We're good. We're good. We're good.   I gotta go. Bro, I keep getting W's icon.  I got it. I can't give it to me, though. I'm gonna lay that out with my left hand. That's not even a contest. I see the ball head. I gotta hit it. That's white. White. White. Wow. I don't know. I don't. I got strength in my hands. I didn't take each screen. You like that. That's a sharp two. Make both of these. Yeah. I have a goal for you, though. That's on me. I got those points. I got those points. Wow. 87. I got this dude.  We got two on one. Oh. Drop down, W. Drop down.  Come back. Now take the ball. Five seconds. Don't reach. You should be. Hey, Larry. Right there. Like another going up. I'd be trying to block them out. I think I have LTE right there and just try to jump. Like I'm in that situation. I would just hold LTE and just block them out.  So the dude's probably trying to get position and I would just try to steal them out. I'm just on an off ball right here. Come around me, Larry. Oh, I did it again, W, bro. That's me, bro. That's me. That's me, bro. That's me, bro. I'm just rusty, bro. I don't even play. I know. You straight. Well, what is W's economy, you know?  My fault. No, it's you. What's up for the- Damn, what is that? What's going on with the slicer? Fuck, he's got the points on the table. God, we should be going this team out. Let's go. Keep walking in. I'm on bullets right here, by the way. No, I'm not. You're back. He's not even trying. W, W, W. That's a log, W. Who is? The guy that just had the ball. You need. Ah, of course. They're talking about the top of the key, right? Yeah, yeah, I just really had nowhere to go. I was just drifting with the cutter. Yeah, just go with him. We must slip this, by the way, when you come back around. Come on, reset. Hey, good job.  Come on, now. Don't crush it.  Yep, same front. No baseline, no baseline. That's that. Let it. Maybe good. Do me the board. That's just as much of, like, if I play up. That's a good D right there. No, you're all right. Just no baseline. There's no good time on the clock right there. Once he pulled back, he was probably going to shoot just step up and jump. It's like two times now. Two times in both quarters. You're playing good. Nah, you're playing straight. I mean, if I do anything in this game, we'll probably win them one.  That two boys don't talk to me. Okay, sir. Boom, big body. That's big. That's big. It's a big screen. That's big. Come on. Blitz, Kim. Never mind. Don't do it now. He weren't bad. Get back to that point. W. W. left wing. I'm on the ground, man. Definitely worth it. Let's go, man. Get baited.  I got to turn over another cold ring there. Let's get a little Wi-Fi on three right y'all. One, two, three, go. Got him.  Yeah, that was definitely off there. Stay high. Go away. Game.  That's me, Joe.  No, no. I got to help him out there. It's just the size in the corners or so. I held off too. Stand in here. I threw it. I threw the same thing. Like, I can't, I don't know. I can't do anything. I can't do anything. I got right corner. I got right corner. I can't do anything, bro. That's a sharp. Oh, I like that. Great D, bro. Great D. A. A. Or B, B, B. All right, I'm B. Oh, my god. I'm B. I'm getting it out, though. I was trying to give it to you to give it to Joe for the reset, but I didn't realize what's going on. Two seconds. Make sure we get ready. We're on the back. Hey. Uh, I think we're going. I don't know. I'll check it. I'm ready for you back. Oh, damn, he can't just get to three points, though. That's all right. Going back up. Damn, man. Oh, I'm so like, honestly, this is a shot cloud violation.  Damn, bro. I need to start turning 2K on him.  It's going to drop Larry. Drop down here. Yeah, yeah, you're looking to shoot that you did the dream My fault. I didn't do it. All right, slow it down set it up. Ah Hey, Joe Joe Joe, I got the cut Joe. Good Not really baiting but that's good. That's good patience brother. We're good.  Yeah, cuz y'all getting lost. I was going up to the sharp on the wing and in my Yes for three seconds But now Move pool Let's go, let me run a little bit. Oh, you good right there, right? About the blitz right here, Larry I'm gone. We're both on every possession count. I should have though Let's pass Keep playing defense. You got to throw one He went to center is waiting around have a job during the job drink. Good job That's a shot. Oh my god, is that a sharp?  I get mixed up He's gone. Let's go. He's gone clear the pain for me. Oh Flip it now slip it this in already we're out to play.  Oh, get up. Get up I see I see I see you're trying to help me with that. Yeah I felt like he was on his time Big bottom I Shot bad I miss it. I miss her.  Yeah, that's how for football I ran back to Jim already


So thank you for joining me, I'm going to talk to you about a project we've been working on for a company called Overmire, where we focus on building a website that facilitated sales for both their consumer and business customers. My name is Mark Dodgson, I live in a little town called Ancaster, which is in Ontario, Canada, it's about 45 minutes south of Toronto, and I work as a user experience strategist and designer at a company called BlueSpark. And so BlueSpark is a distributed design and digital shop, so we focus on building large scale digital projects, primarily with open source technology, so a lot of Drupal projects that we're working on. And it's offered us the ability to work on some interesting projects in the higher ed library and e-commerce spaces, and as you can see by our map we have employees in nine countries and five different time zones. We've also been really fortunate to work with a number of really great organizations like Red Hat, TripAdvisor, Stanford University, UCLA, to name a few, and of course we're working with Overmire, who we're going to talk to you about today. So a little background, Overmire is an Aspen based winter wear company that was started back in 1947 by a guy named Klaus Overmire, who actually still runs the company to this day. And as a company that got started long before the internet, they actually built relationships with their dealers, which has ultimately led to their success. But because of those relationships, it's actually led to some interesting conversion workflows online. So my goals for today is to offer an overview of the Overmire project, highlight some of the challenges we've faced doing this project, and then offer some insight into the tools that we've been using to make design and development decisions. So I'm going to give you the Kohl's note version of the Overmire history. They started in the early 2000s by just building out a content management system, but as they needed e-commerce, they built out an e-commerce platform, then they needed inventory management, then they need built on a CRM, and then it was email newsletters and social media, and you get the picture. They started building on so much stuff that they ended up with so much technical debt that it made it difficult for them to move forward. And having recently, you know, investing in a comprehensive ERP system to manage their inventory and supply chain processes, it actually, they ended up with three user-facing sites that were in a broken state. So at a really high level, when we took over the project, they had a B2C site that was running Drupal 6. They had a VIP site, which is like a loyalty program site, which was also running Drupal 6, and then they had a business B2B site that was being facilitated through a third-party SaaS system. So after a thorough discovery phase with the Overmire team, we decided to consolidate all three sites onto the Drupal platform and facilitate sales using Drupal commerce. And this gave us the benefit of maintaining a single site and also being able to reuse design components across the three for a more consistent user experience. We also suggested at the time, again, going from Drupal 6, so doing the upgrade from Drupal 6 to Drupal 8, which at the time was very early. I think it was only out for a couple weeks, so there were a number of challenges along the way related to that. But that was done in an effort to offer them the most up-to-date system to future-proof their investment. So it's important to understand that they have three very distinct purchasing groups, and each of these, and this presented some challenges while integrating Drupal commerce and where the user experience needed to be designed in a way to facilitate sales regardless of the use case. So they had a B2C site, so the consumer-facing site, which facilitates sales actually through third-party retailers, so you're not actually checking out on their site, so this is, and I'll get into more detail about that. Then their VIP site facilitates sales through a traditional kind of e-commerce fashion where you can check out product directly from their website. And then they have business customers that facilitate purchases through the exact same site and the same catalog but are built with a P.L., so there's no cash transaction. So I'm going to just walk you through these in a little bit more detail. So for the B2C, the B2C purchasing, they actually have a workflow that we had actually never seen before. They don't allow, their business model doesn't allow for a direct to consumer sales. So when you went on to their site before we took over the project, you would find a product that you were interested in. You would select a color for that product. You would select a size for the product. And then what you would get is a list of dealers in the form of logos that were supposed to have that product in stock. And so then from there, you would select the dealer and you would be directed to that dealer's website to check out the final product. So essentially, this shopping cart experience is a single product ordering system, which is not really great for a company that sells matching outfits. If you wanted to go and buy a matching pant or a hat or gloves, you have to actually go back to the Overmire site and go through the entire process again. So we slightly modified it in the sense that we built in a MyCart page where they can add product to a cart like you would expect. And then based on that, you would take them from their MyCart page and then select the dealer that they want to check out with. So the idea is we're taking those single item sales up to multiple item sale orders. Another area that required improvement was the handing off to the retailer's websites. So by taking a look at the data from their partners, the retail partners, we started to see lots of patterns of cart abandonment. So they'd get over there and they'd leave their site. So one of the awkward workflows before consumers is that you would select a retailer for checkout and they wouldn't actually realize that they were being directed to that retailer's website. So from a user experience perspective, it needed to be clear what was happening. So we actually ended up building a completely fictitious transfer window that displays for a few seconds. And this just gives the user a little bit more detail about what's actually happening so that when they landed on the dealer's site, it wasn't quite such a jarring experience. The VIP section, it essentially translates to friends and family pricing. But more importantly is really for the sales associates. So sales associates that are pushing their product on the sales floor, they wanted to give them discounts. So they actually have cards that they hand out with a VIP URL and a discount. And that user can then log into the site, like create an account. You have to watch an introductory video, so getting a little bit of education in there. And then they're able to access the same catalog as the B2C customers, but with that discount pricing. And although the VIP section required some interesting ways to facilitate discounts, it's actually been the most straightforward to implement because it's direct sales from the website. B2B purchasing. So facilitating sales through for both consumers and sales associates is relatively easy because they have similar buying patterns. The only difference really is that from an actual purchasing standpoint is that the sales associates are getting a discounted price once they're logged in. Trying to facilitate B2B sales on the same site becomes significantly more complex because they buy in bulk and they have more complex needs in terms of how they purchase product. So based on the business customer's user rule, we actually removed the add to bag button that was on the top left by the title. And we give them a form that gives them a lot more control over adding multiple variations of product to their cart. They can add multiple sizes, different colors. And then we add some persuasive patterns in there as well, where we're showing stock levels that are getting low in an effort to hopefully get other deals to buy them as they see that they're running out of stock. So one of the interesting things we learned through discovery was the way dealers actually purchase product for their retail locations. We actually hadn't considered that they might have multiple retail locations. They might have six plus locations. So it turns out that the dealer's purchase product for each of the retail locations individually and actually have budget set for each location. So on the old site, what dealers were doing was they would open up multiple tabs and add product to carts for those multiple tabs and try to order for each of those locations. But that broke a lot of times and people would lose their orders and things like that. So what we've done is we've actually built a thing called work in progress orders, where we store multiple shopping carts at the same time. So any retailer that has multiple locations can create carts and store them and save them and they can go back to them multiple times. We've even built in duplicating those carts too so they reorder things over and over again. So this is something we're really excited about and where Drupal Commerce's flexibility has really kind of helped us out. One of my favorite features is the ability for merchandisers to actually create merchandising boards or look books. So we heard from our client and a number of their dealers that merchandisers would add product to the shopping cart just to see what the product looked like together. So we created merchandising boards as a way to offer these merchandisers the ability to assemble product on a board that might look good together on the sales floor. So they can name their board, they can add a description, they can add product, they can move the product around on the board. And in addition to the customization features there, merchandisers will be able to share these boards with key decision makers within the organization and then turn those boards into orders. So we're hoping that adding this functionality will increase the overall product sales by simplifying a process that was a little bit klugey. So there's always going to be challenges on a project of this size, but it's important to plan and risk manage through them. Aside from the technical challenges, we knew that facilitating all three purchasing user roles would be difficult. We've definitely had some major challenges trying to clarify the B2C experience and simplifying the business experience. And that's just we want a much more streamlined user experience there. Unfortunately, we've had a number of usability methods to help us through many of the challenges we've faced on this project. So I want to start by defining what a conversion is because it's actually different for the site. I'm going to focus on consumer because we just launched the B2B stuff so we don't really have a lot of the data there. So I'm going to focus on consumer stuff. So a conversion in this case is a transactional value that we pass on to the retailer site. So if you buy a jacket for $200 and end up on the retailer's site to purchase it, that transactional value becomes our conversion. And sadly, due to the complex nature of the old site in terms of how conversions were being tracked, we didn't have all of the ideal baseline data that we needed to make good decisions moving forward. And this is where things became pretty interesting for us. We worked really hard to develop a site that was easy for customers to purchase from, taking into consideration that unusual check out process. Again, the old site only allowed for single item sales, so we introduced that the ability to do multiple item sales through that. So unfortunately, when we launched, the conversions were pretty horrific. So we launched in last year in week 1939. And we were down about $250,000 from the same time period in the previous year, which was only in a period of a couple of weeks. And that number was being pulled from retailers, locations and analytics that was being pulled in from a lot of the locations. So we didn't actually know the overall number. So traffic was down about 30% to the site, but that even wouldn't have accounted for the decrease in conversions. So after the panic subsided, we tried to understand what was causing this dramatic decrease in conversions. We were thinking, was it stick or shock? Because now their customers were used to buying a single order product and now they're seeing multiple in the total and then being sent off to the retailer site. Was it that moment because that jarring experience between going from the overmire site to the retailer site? We weren't really sure. And so as with all projects, we want to have really good baseline data to have understanding where the project was before you launched a new site or a new feature. And again, we didn't have that. So we started re-evaluating how we could get the site to a point before our launch. So before we took over in an effort to kind of move the site forward using a number of usability tests. So after a number of discussions, we decided to implement the old e-commerce model on the new platform. So we were ensuring some, you know, building some historical data that we were told was working well. So this was a reactionary measure. It was a reactionary move and definitely not one we would normally recommend. However, we were under a lot of pressure to fix this problem. So we hid the ability to add the bag, right? So doing the multiple item sales. And we introduced their old model, which is if you select a size and a color, you get the logos. So we've gone back down to single item sales. So not ideal. But here's what happened. We had near identical traffic from one week to the next. But we saw an 8% increase in conversions. And so this was huge for us. We were like baffled as how reducing functionality could actually increase conversions. We even went and started looking at the average order. And the average order went from $306 down to $170, which would be expected because we were going from single multiple item sales back down to single item sales. And it turns out that we overlooked one key feature that we hadn't even considered before this project. And that was that we saw an average drop in 10 to 15 degrees in temperature in key markets for their product because they sell winter wear. It just happened, bad luck, that we launched the feature reducing functionality on a week when it got cold. So this was our aha moment. We started thinking about factors that could play into the sales process and how we could start to monitor these factors to make sure that we don't have them happen again in the future. So we've actually now built out a tool that plugs into our analytics to show weather patterns and transactional values on a session level. So we actually tag every user that visits the site with the weather from their location. So we get the high and low temperature, whether it's sunny, rainy, if it's snowing. And it gives us a little bit more insight into what's going on. So this is hopefully going to help us make better decisions in the future or at least help us to understand what's going on when there is a downturn. So the lesson learned for us is don't don't forget to keep an eye on the external factors. So for the Overmire project, whether it was a big one, ebbs and flows in the economy. Other ones that affected us at the launch was less users to the less users to the site because of an actual industry downturn. So many of their customers and dealers experience a 10 to 15 percent decrease in sales across the board in 2016. Less users, less visitors because of a slowed marketing efforts. So Overmire had actually slowed all their marketing efforts because we were launching the new site. They wanted to wait till it was up. And then also we launched preseason. So a lot of product wasn't actually available yet online, which also killed conversions a bit. So although the initial shock was pretty hard to take in the losing $250,000 in that short of time was pretty scary. We've actually made, worked very hard to make iterative changes over this on the site. So things like improving the design and the programming side of things, optimized the current site, tried to get it to run faster. We've improved the above the fold content and calls to action where possible. And what we're finding is that many of the improvements that we've been making when those external factors were playing a role. Now that things have picked up and marketing is better and traffic is better, that we're now starting to reap the benefits of that. So in week 39, we actually ended up seeing a 1.52% conversion rate to 5.31% in week 48.  It's gone up and down a bit, but it's been pretty steady in terms of how it's been increasing. So how do we make our design and development decisions? Well, we do a lot of A-B testing. I'm sure most of you know what this is, but for those of you don't, it's a way of comparing two versions of a web pager app and putting them against each other to see which one converts better. So in this example here, we actually were testing whether showing the sizes as buttons compared to sizes as the dropdown would convert better. And they actually did. So the version on the site now is the sizing as buttons. We're running A-B tests using Google Analytics, sorry, Google Experiments. And the benefit of using Google Experiments is that it offers us the ability to A-B test a percentage of the traffic going to the site. So essentially, we're not losing tons of those conversions while we're testing. So for example, we can test, we can A-B test on 10% of the traffic and then Google splits it up 50-50. So we're about seven months into the launch for the consumer side of things and we continue to test and iterate. Later this month, we're actually beginning a series of A-B tests to reintroduce that original cart feature that we reactively removed and a number of other improvements to help increase the overall conversion. So here's some tests now. So this is what's live right now. So it's the old sales model. The next test is going to remove the logos and put in a button that says buy online now. Because we've seen a lot of confusion with users. I'll show you a recording in a moment of users like not understanding that the logo is actually a button. So by going to this route, the buy online now will then launch a pop-up model that they can select their dealer to check out. Once this test is done, the next one is to take that buy online now button and change it to the add to bag. So then we're taking it back to multiple item sales and then it would go through the traditional cart feature and then from the cart they would select their dealer to check out. So it's an unusual checkout process but we're trying to get back to that multiple item sales, multiple item sales there.  As I'm sure many of you are using, we use Google Analytics for a lot of our insights.  Conversion rates is a big one that we manage, of course, but transactional value by country is pretty important for us. Transactional value is sent to the dealer so we know if we've sent $10,000 or $100,000 to a specific dealer, it's broken out by dealer. Transactional value by device, desktop mobile or tablet. Transactional value by browser, which actually was pretty important for us back in November. 60% of their traffic is on desktop Safari, but it was the lowest converting browser and it turned out that it was a JavaScript bug. So by fixing that bug, we were able to make that the highest converting browser now. We also keep an eye on session by individuals for marketing optimization and by gender for marketing optimization. Let's face it, usability testing can be expensive, but the harder part is actually selling it to key stakeholders. So, you know, user feedback is important to get us out of our design and development bubbles and although setting up a focus group and in-person user testing are often valuable, the cost to implement them is a little bit scary to your stakeholders. So it's important to remember that our friends and family are real users for the most part. It actually sounds pretty simple, but we actually tried this with our own team and it revealed areas of concern when we ran scenarios with them. So we gave scenarios up to our friends and family and it was interesting that a number of the concerns that were raised were consistent amongst all of our friends and family. So here's a couple of things that came out of just asking them for a little bit of help. On the far left one, we have thumbnails with the large image above and the idea is that you click the thumbnail and you get the large version. But on ours, you have to hold down on the thumbnail a little bit to launch, which is obviously ideal. And obviously you see what happens. It wants to save it to the camera roll. So that was a bug that we were able to fix pretty quickly by asking for help. The one on the far right is a light box image that pops up. We had the image scaling to the width of the image. So if the image actually exceeded height wise the device size, you couldn't close the image because the close button was hidden. So again, just by asking our friends and family for a little help, it uncovered some seemingly obvious things that we should have caught while we were building it. What users say they do and what they actually do are often quite different. And as a result, we've actually introduced anonymous user recordings that we can turn on and off as needed. So I thought I would share three different recordings, two failures and one success one to kind of show what we see and how we're using them. So this is a recording and we can turn them on, on and off as needed. And this is a user that's trying to buy a product that these pants here. And so they don't realize you have to select the size to get to get a button to check out with. They finally select the size, they get the logos and they don't realize the logos are buttons. So they click three times on the actual title before exiting the page. So you can see from this recording that they're confused by the logos. They don't understand their buttons. And they are also confused by how they need to select a size before they can get a dealer for check out. So this is one failure in one area that we're trying to reintroduce that new button that's a little more clear. Here's a mobile one. And so the mobile one here is again keeping in mind that a user has to select a size and a color to check out a product. Well this is a TUC, I don't know if you call that in the U.S. but it's one size fits all, right? So you can't actually select a size which means you never get a dealer which means you can't buy that product in line. So again by having these user recordings we're able to uncover a quick little bugs and make fixes on those so this user couldn't purchase that product. And it's good to find those failures because we're also we can implement changes pretty quickly. But it's also good to uncover things that are successful. So here's a user, this is on the VIP site so this is a user shopping around and we had just reintroduced a recommendation engine. So it was neat to see that this user is shopping around for a jacket. They get to the cart page and then we show the recommendations and it's neat to see the user actually interacting with those recommendations and adding those particular products to their bag. So again it highlights the things that are also working. On the right hand side there's a column there and what that's giving us is a lot of detail about what's going on from that user so we can get what country they live in, what device they're using, what operating system and version of operating system, what browser and version of browser. And so what we've found is that when we're running into bugs we create tickets in JIRA and we can attach these recordings to the ticket and our developers can then fix these bugs a lot more quickly and efficiently because they understand exactly what's going on. So it's important to remember that things are going to fail, that's the nature of software and so having good customer friendly fail points is good to help kind of reduce customer frustration. So here's a couple that we've introduced on the Obermeyer site. So the 404 page we put the content you're looking for no longer exists. We have a 1980 ski jacket and we've got for authenticated users the course you're trying to take lies outside the patrol area so trying to keep that theming going throughout the entire experience. I really wanted to talk about process because we have a two tier estimation process where we go from wire framings and sketches into the comping and then development. Unfortunately there's no time for that. If you're interested in process my colleague is doing a talk tomorrow at 1045 in room 314 and she talks for an hour about how changing our estimation process took our project ending from WTF to FTW. And it's very thorough in terms of how we do a run-up project from start to finish and how it's transparent for our client and how they're involved in the whole estimation process. So here's what we've learned, how good baseline data. Again we didn't have ideal baseline data but we've gone back to make sure we get that. Be proactive not reactive if possible. Understand the metrics that matter to your particular project. Consider external factors so in our case it was weather and marketing efforts and low stock. And definitely test your assumptions. Thank you for your time. Appreciate it. I'm open to some questions.


I had a couple of really good bets before me and just trying to follow that up and keep the line moving. There were some good pitches and I was just able to put a good song out. Rick Gardner has struggled a little bit this season offensively to see him contribute in a big way and get you guys on the board in the fourth. Just how nice was that to see him? It was great. It was great.  It's contagious. Hey, DJ, as we all know, you're someone who's very even keeled, not prone to a lot of emotion, and we saw a lot of emotion from you on the field today. Did this win mean more or was it more significant because of the history of this team in this building? I don't think so. I mean, it's a packed house. It's loud. It's a fun atmosphere to play in. So just enjoying it. Thank you. DJ, what would you hate most about facing a guy like Nester Cortes? I'm sorry? What would you hate the most as a hitter about facing a guy like Nester Cortes?  He's got a change up really slow. It seems like he's got, you're not really going to see two pitches the same. He changes our angles. He's been locating great. There's a lot of fun to watch out there. A lot of fun to play.


What up everybody, Joe for JaspysCaseBreaks.com with a filler pack break. We're doing some top chrome baseball, Jumbo edition, Random Team 31, eight bowman sterling spots being given away at the end of this break.  And all teams are in. So let's do the break first, and then different dice roll for the giveaway part. One and a six, seven times for names and teams, one, two, three, four, five, six and seven and final time. One and a six, seven times for the teams, one, two, three, four, five. These are jumbo packs, so autograph possibilities are there, fillies down to Pirates. All right, here's the first half of the list right here, and second half of the list right over there. No trade window, that's just print and rip. Doesn't look like there's going to be an auto here, but let's see what we have. Pietalonzo, Josh Hader, oh, there is an auto, nice. Rookie Auto, Roanzee Contreras, Pirates. That's going to go to Chad, and the Bucco's, Jared Kalamick refractor as well, nice, not bad. Now, let's flip back over here, gather everybody's names again, and the top eight are going to get into Bowman Sterling Baseball, that random team breaks on the site right now. Two and a two for the hard way, good luck. One, two, three, and four. Now from nine on down, it's going to be sad times. Aaron, my apologies, very close nose to Gar, but I appreciate you and everyone for giving this shot, nine through 30. Happy times though, for the top eight, you're in that Bowman Sterling break, congrats to Steve Birch, Kurt, Chad, Ed, Steve, Chad, Steve and Chad. Congrats to the top eight, I'll see you for that break, a little bit later tonight at jaspyscasebreaks.com.