Well, moving on now, we're going to start with the conference, which will be having a very robust panel discussion. The topic is building brand loyalty with the millennials. Well, they are born in the world of emerging technology, surfing the internet, navigating through ads, filtering huge amounts of digital content, and these all things are not at all a problem for them, and they do not consider this as a waste of time at all. So the panel will be discussing the various aspects on how these brands can build loyalty among the millennials by different approaches. Well, I would like to call on stage, first of all, a session chair, an experienced business leader with a demonstrated history of working in the broadcast media industry, skilled in business strategy and execution, leading cross-functional and multi-location teams, managing high-performance team. Well, please put your hands together as I welcome the session chair, Mr. Ashwin Padmanaban, head trading and partnerships group M. Welcome, sir. Moving forward, I would like to invite our panelist over here. I would like to invite Mr. Ankit Paul, country lead monetization, strategy, and programmatic, Alibaba Yousi. Come on, everyone. Mr. Karan Shroff, head brand marketing, Xiaomi. Well, I hope I pronounced it correctly. Mr. Nareesh Krishnaswamy, head growth and marketing, cure.fit, Rahul Deora, VP marketing, Urban Clap, and Ms. Somasri Bose, head marketing, Godrej Consumer Product. Well, joining the panel, we also have Mr. Bharat Rajamani, the partner advisory services, KPMG India. Welcome to all the panelists and a session chair. The panel is all yours. Thank you so much. So we'll get into it right away without those introductions are done. You know, this is a conversation we've all been having every day. It's not something which probably was the first time any of us are gonna have. Within our own offices and outside, this is a challenge that we're all facing. So we'll spend the next 40 minutes trying to understand from an experienced group of marketers here, how they deal with this challenge of connecting with the millennial audience and the consumer every day. What are their own strategies and what's interesting of this group and I'm sure you would have noticed is everybody here comes from a very different industry and but they're all talking to the same consumer. What would be interesting to understand is how different products and services coming from completely opposite ends of the spectrum, how do they connect with the consumer and how do they manage their interaction. And I'm gonna throw this first to a very interesting brand and my personal favorite, a very young brand and this is something which I'm really proud of what you've built at Urban Clap. 20,000-odd, independent service providers who are many entrepreneurs. How do you manage to build that consistency and that engagement when you need to literally bring out the brand promise through people whom you don't even control directly? Thanks Ashwin. So I think to answer that question I'll take 60 seconds to zoom out a little bit and maybe set the context of how the offline world works for services. So consider a typical beautician. She works out of a parlor, makes close to 14 to 18,000 rupees in a month, serves, works from nine to five, serves anywhere from eight to 10 clients a day. Whatever she makes, 80% of it is pocketed by the parlor owner. And the growth trajectory that she has is not looking very, very good right now. Now cut to when she comes on board with a platform like Urban Clap. Suddenly her avenues for growth multiply because now she's a master of her own destiny. She's serving at the max four to five clients a day at her own time and pocketing 80% of the earnings overall minimum. So now what impact does this have on her? Let's think about it. Suddenly her income has doubled. So she is now the largest breadwinner in her family. Her kids can start going to better schools. She maybe moves into a better house, she maybe buys a car. So to answer your question Ashwin, there are three things that are needed to manage something like this right. First is creating the right business model in which everyone wins including the customer, the service professional as well as the company. Second is ensuring that we give them all the tools to succeed right from market knowledge to a lot of training that standardizes the service. And third of course is the intent because a service professional sticks to Urban Clap yes for monetary reasons, but the most important reason that comes out in our conversation is the respect they get from the society when they sort of tell them that they are working with Urban Clap. So are you saying that the experience that your consumer gets is in a way starts internally when you're able to inspire and to motivate so many professionals because you're giving them the chance to grow, you're giving them the chance to do something with their lives, they're motivated, they're inspired and thus to a great extent the service quality and delivery gets taken care of. Is that what you're saying? Absolutely, absolutely, I think you got right on point. Cool. Now similar kind of business for you Naresh, not similar, it's more in control for you, but heavily on the services front, right from food delivery to food that you yourself make and deliver to your fitness centers, very diverse range of services and products. And how do you manage the customer's expectations how do you talk to them? Yeah, so I think on the first part which sort of Raul mentioned which just starts with kind of what value you are offering to the partner.  So it really starts with the culture of the company and what the founders really emphasize from day one, what kind of behavior leaders show on a daily basis and having that loop where you're talking to the customer almost real time. So it's all good to do social media sentiments over a month and comment about how it's trended, but on a daily basis in businesses like ours fires happen, like things go wrong, customers have experiences that are not desired, both on the positive front, they have great experiences as well as bad experiences. So the culture of the organization in an industry like this where you're touching the customer almost on a daily basis is what sets the context of what kind of experience you give to the customer because it just in a company of our size which is still only three years old, the connection between the endpoint to the top is not very large. I mean, information does flow very fast given the nature of our size and how everybody is anyway connected through email and the mobile phone. So just stressing on what kind of culture the founders set and what kind of behavior the leaders underneath show on a daily basis, what kind of behavior you reward and create that obsession around customer experience on a daily basis. And this can only happen when you can measure it almost real time. So our North Star has always been this metric called ratings, which is a measure from the customer on every interaction that they've had, whether it's a fitness class or whether it's a food delivery and how importantly you treat that metric, how importantly you treat positive initiatives that kind of drive that metric up is what sets that tone in a completely single owned sort of first party business like ours. What's interesting is that in both the examples that we've discussed, it's about the experience that we're talking about, we give the consumer. But how are we driving our communication with the consumer? Not necessarily through the experience, but also independent of the experience there's a lot of communication that we are an engagement that we are driving. Does this feedback loop also go back into communication in some form? Absolutely. So I think when you're in such a high-touch industry, you understand what the consumer is. You may have a certain desire to build a certain brand and you may think the category is like this. So therefore the communication needs to be like this. But when you have that feedback loop, you get that information real time from a consumer on what they're thinking of your brand, what moves the experience in a positive and negative way. So that definitely feeds us back. So I'll give you a simple example. The gym industry has always been about showing extremely aspirational imagery, unattainable kind of imagery of people with really grotesque muscles or zero percent fat, et cetera. Right, and that's been the norm for years, I would say like 30, 40 years. But what we observe from our consumers is look, you walk into a cult center on a daily basis, you will not see one individual that looks like that and you will also realize that fit people don't need to look like that.  Now there will always be a delta between what kind of imagery drives CTRs, drives performance, versus what is really the ground experience. It's always somewhere in the middle, marketers do want to play on aspiration, but you know where the line is. Bases what your consumers are telling you on a daily basis, what's driving the light for them. So for us at least the brand and the customer experience is a very sort of, it's a continuum. It's a continuum. We do not look at it as separate entities that are trying to talk to the customer in different languages. So the same team talks to social media pretty much. The people who are resolving queries versus people who are doing marketing. The same people are on Twitter, responding to customer queries as well as trying to market on Twitter. So we try to keep that continuum so that who we are versus what we deliver, there isn't a gap that customers ever perceive. That's an interesting, the way you've organized it, that you've brought these two together. As we have evolved in organizations, we have tended to keep these two separate. Quite interesting that you've brought them together. Karan, as Xiaomi you always looked at what is being spoken about in the air and you've built campaigns around that. So you always capitalized on conversations and then built your campaigns around that and the brand promise around that. Is that the DNA of the brand? Is that something that you do every time and how do you do it every time? So one of our core philosophies has always been, from the day we entered the Indian market, incidentally we've just finished five years now, has always been to listen to the consumer. We always want to know what they are thinking, what they want, what direction they want the brand to move in. To the degree our products are also sometimes designed, the UI is designed around what the consumer wants. There are features added based on what the consumer wants. So typically we are always listening to them. That's been one of our core philosophies. It's been in our DNA through and through. It's something we've carried from day one right all the way through till our launches even to the one that happened yesterday. What will be interesting is if you take us through how did the Naya note campaign get created because clearly it's contextual. It was a new product as well as it was in the air. So all our campaigns have been me-fan-centric. You know our community in India, me-fan community in India right now on the me-community app, we have about 15 million monthly active users. So we realize that this audience that we're talking to is very glued onto the brand. They're following us very closely. They have a lot of expectations. And we figured that we need to build campaigns that resonate with them, not telling them stories that they don't wanna hear but telling them stories that they want to hear. So the Naya note campaign was sort of developed on that. There was this whole demonetization, topic that had triggered that point in India. And we kind of figured that the new Red Me Note series that gets launched every year had a similar excitement. So maybe a few weeks before the launch there is that buzz, oh, there's a new note coming. There's a new note coming. Have you heard about it? What does it have? So we took the whole demonetization angle. We took our Naya note, which is the new Red Me Note 5 Pro at that point, and we built a campaign around that. It did really well. The me-fans loved it. Another similar campaign was Kiska Baja. I used to travel a lot. I still travel a lot. And even in fact, maybe 15 minutes back, I heard the me-ring tone go off somewhere.  What we kind of realized was people buy our phones, but they don't change the ring tone for some reason. Maybe they love it a lot. And there's that one common ring tone that's playing everywhere. And the communication that we wanted to roll out was we were the number one smartphone brand with about 30% market share. So we, one out of three phones is a Xiaomi phone, typically. So that ring tones everywhere. So we built an ad campaign around that. And what was interesting is the next day, Twitter took to it and everybody said, you know, the ad player on TV. And I thought my phone was ringing in the room. So our focus has always been consumer centric, whether it's marketing, whether it's product, whether it's anything to do with even feedback. We're always listening to them and we react to them. So what I'm hearing consistently is that the millennial consumer obviously is very expressive, talks about what he or she wants. And whenever you, as brands, as you're evolving and you're building successful brands, you're not just listening, but you're almost co-creating. Can we say that? Yeah, they're a part of our journey. You know, it's very important to have that. I mean, if you look back maybe 10 years ago, if you had a complaint or a grievance against a brand, you would look behind the box and then write to them, today you have social media. They can reach you immediately. So we need to be on our toes, respond to them, understand them, you know, listen to them more importantly. And from there build a brand. So it is co-creating. And I'm gonna jump to you so much, Sri, because a traditional product category, personal and home care. And I'm interested to know how things have changed for you in terms of the way you engage with consumer, how they engage with you. And how does it change the way you communicate the brand to them, whether it's in advertising or in any form, right from the back shot to the advertising? What's changed for you? So before getting into the industry that I'm in, I would just take a step back to maybe spend few seconds on telling you the, or rather understanding or sort of sharing with all, our understanding of this millennial, right? I would say it's a digital know it all generation. And when I say know it all, essentially, they make it their business that they actually get to know it all. So even before all the brands start talking about, let's say I talk about soap, they will possibly know about all the ingredients and functionality, et cetera, already by searching it online. Because this generation is also about very, very inquisitive nature. So they search it all. So the way we change our communication, for example, I'm handling Senthol. And 2012, we actually relaunched our brand. Before that we were all about freshness. But freshness in the space of bathing inside the traditional toilet, bathroom, et cetera. In 2012, what we realized was that these millennials, if you want to keep talking to them, you can't just be selling a product. You have to make them live an experience. And one of the best examples that I really hold close to myself is what I have read. And maybe if somebody over here belongs to that industry over here, can talk about is most of the destinations for holidays are decided now basis the experience created on Instagram. Right? Maybe if somebody from the travel industry over here can vet it out. But the understanding is that it's the Instagram of the world which is actually driving a lot of experience. So what we did for Senthol was instead of making it a freshening device just in your bathroom, we actually made bathing itself an experience and have exaggerated the whole bathing experience by taking outdoors, taking it to absolute exotic locales, making it an experience and then seeping in the brand functionality into it. Because of course that's the reason why you exist. You cannot do without the functionality. So creating that experience is important because millennial is all about living that experience rather than buying that product. Second thing is, because we are not just in the service industry, we are offline as well, creating that kind of experience offline is super important and ensuring that that experience happens when they want that experience. And not just bombarding every time with your message, like a lot of time it happens for us when you're searching the Facebook and suddenly some message pops in you are not even interested in. For example, Godrej Air, we actually launched that aircare brand by fragrancing newspapers. One is at the cheapest cost, I got lakhs of people experience, actually millions of people in a single day experience the newspaper and that happened first thing in the morning. The insight over there was people love waking up to a nice cup of coffee or tea and that fragrance of tea, coffee, et cetera, that is really freshening that literally wakes you up apart from the daily ritual of reading the newspaper. What better than getting you there and surprising you with a great aroma. So just few examples where we drove the experience across our brands. I'm sure a couple of my friends from the print industry will be extremely happy with what you've done and there are many of them here. So we expect you to do more of that. Thank you so much and we would love to discuss it. You're very dominated by the digital gang here. Yes, we would love to have that discussion offline. So what I'm kind of hearing you say is that the expectation of the consumer now is satisfy me now, right? When I want to, I would want it now. What you also said was that I research, I would ask around, I would talk to friends and family and influenced in a way, right? Whether it's by my own circle of cohorts or by somebody else whom I look up to. Doesn't need to be a legend to look up to anymore. It could be Saifu that I can look up to, right? So that seems to play an important role. The cohorts with whom I link up with and I look up to in terms of my decision making. And I want to talk to you because these are all coming through UC, right? There's a huge millions and millions of people are searching for content and accessing content through UC. What are the trends that you're seeing? Where do they access it from? How do they access? What kind of content? It would be very interesting for us to know what you have observed as UC browser. Well, so in regards to the UC, yes. There's a lot of data which we collect in regards with making the unique personas of the user, understanding their behavior, what exactly they are doing on their mobile phone or on the UC browser when they come on it. We have done it differently now. In the last one year, we have changed a lot and we have started analyzing as to the kind of behavior user is doing. Not only on UC, but on the other apps which he's using on the mobile phones. Right now, we are sitting at approximately 140 million monthly active users, what we generally claim in the market and that's what we are getting. Now, from where we are getting those users is very important. We are getting these users from the perspective of them having to get all the information at one place. We are not letting the user go out of UC to any other place in regards with if I need to elaborate on that. We are working with some of the biggest advertising companies in the space, the biggest of clients in the space. Every time you come to UC, you can do everything inside it. You don't have to go to a third party or a third app or a third site to do things. When a user is able to do everything inside UC, I as a person who is actually managing it is able to read through the mind of the user. I'm able to define the unique personas of that user by analyzing what are they using inside the UC browser. What we have done recently is, earlier there was UC news as everyone knows, we have actually integrated UC news in the browser. So when you go on the UC browser to navigate, as soon as you scroll down, you have the UC news feed starts coming in. So you have plethora of information, entertainment, politics, news, everyone at one place. You don't have to go anywhere outside. Ankit is not wanting to give the trade secret of what is the consumer doing and who is the consumer. So that's pretty confidential. I just can't get into that. You're very neatly moved away from what I wanted you to talk about. But yes, I would say one thing. So right now, I was actually reading a report, the Kanta report, the latest one. So India right now sits at approximately 450 million billionaires and out of which 300 million are in tier two, tier three and tier four market. And we are pretty big on that. Rather very big on that. Gave a little bit.  What's the general talk that you get to hear when people talk about connecting with this consumer? Is there a clear thought that you see emerging? Are there strategies that seem to be a common kind of a playbook? Is that something which you seem to be noticing that's happening across organizations? In India, if you drive 200 kilometers, you know, you get to interact with people who talk different languages. And you know, you talk about people who consume different kind of media, right? So the era of millionaires, it was always there. But the current millionaires, you know, the challenge is all the digital aspects here, right? So everybody is investing on digital. Everybody is investing on analytics and understanding the media consumption habits of all these millions people. So that's the whole ask from the audience. Good to hear that everybody's investing in it. But how am I expecting to kind of deploy this investment to connect with my consumers? And how am I expecting that this investment is going to really help me build a stronger brand? Is there a thought on that? See, as Anurag said, ROI is a big, you know, it's a challenge. So how are we measuring the return on marketing investments is another aspect which we are all looking into. Having, in analyzing your last 24 months media data and predicting your next 12 months is a question. So that is what the brands are looking for now. Deep dive into your last 12 months and 24 months data and understand this and predict your next 12 months. So given the fact that we all kind of agree that we're listening to consumer on a real-time basis, we are trying to co-create our communication with them, we also accept that because it's a connected world, it's real-time, not all experiences are great. What I would like to hear is, for example, how does Xiaomi manage a negative communication and how do you kind of spin it or how do you kind of address it, not actually spin is not the right word, but probably how do you address it and how do you then probably use it to build on your own communication because that's something which we all are facing every day, right? That's the new aspect of communication today. So how do you manage the worst case scenario? Well, the easiest way that we know at Xiaomi is to always be honest. So if there is a flaw or a mistake from our end, we just own it. We just say, yes, this was wrong, we are fixing it, it'll be fixed by this and this state, right? And if there are expectations that are out there that aren't being met for any reason and there are these times that do come up in a journey, right, you can't always have 100% positive response of sorts, you know, you just own it, you know, from your heart and tell them like, okay, this is what it is, you talk to the consumer, you don't leave it unaddressed, you do respond to them, you tell them because that's what they want. They have brought into your brand philosophy, they've brought into your product, right? And you can't leave them unattended. It's very important to be honest. And that's what we follow at Xiaomi very closely. There are also times where there's an expectation mismatch and you know, the brand is not wrong. There is a certain expectation that the consumer has, which is not something that is an industry requirement per se, hypothetically. In which case you do give an explanation. You again, don't stand tall as a brand and back off from the discussion. You always talk to your consumer, you listen to them, you respond to them, you tell them, we're here for you. We need to be very, you know, I would say modest as a brand. We can't be a brand that doesn't, you know, take into the consumer's needs or requirements. We need to explain. It's a necessity. So given the fact that you're building the brand every moment, every day with every interaction that's happening across multiple, you know, platforms, it's not that one campaign that we do, the media campaign that we do, but it's a campaign that's 24 by seven on in a way, right? That's the life we're living now. Bharat, is there, are you seeing a trend where companies are using automated tools and machine learning, et cetera, to kind of be always on and to manage this? Because it is a tough one to manage to be always be available all the time and do the right thing every time. Absolutely. In fact, I'll give you one live example. I landed in Bangladesh and I was just passing through customs and I just checked into Facebook and I got a call from a telecom player, you know, to buy a SIM card. You know, so it's so real time out there. You know, so I'm like fully excited to say that big data, artificial intelligence and robotics is what the brands are looking for in the next one year. That's a big statement. Robotics as well. Cool. So three, four things that come to my mind and I want to kind of do a sign off note from each of you. One thing that came up clearly is that the millenial consumer is looking to be a part of our brands and not necessarily be spoken to, but I would like to have a conversation. I think that's something which is very clearly coming out from all our experiences. The second one that's coming out is that the peer group and the people whom I influenced by as a consumer are very important for me. My decisions get driven by that, like you spoke about so much, that I would have already done my search even before I, you know, checked out the product. I had already spoken to probably a few people before I even came and tried it out. So that, and I can do it real time. I don't need to spend time doing it. So that's very important, that group of people whom I'm connected to and their views and opinions is very important. So I'm not just talking to an individual, I'm talking to a larger group. That seems to be a clear trend that's emerging. And finally, Naresh, what you kind of spoke about that the service delivery and communication in some sense needs to get integrated and it's the same thing. It can't be that communication is independent of service delivery. Both are integrated with each other and so in a way the business logistics and the communication logistics will need to probably come together to be able to address this consumer. These are the three or four things that key takeaways that I'm getting. Any observations you have given that you also have a bird's eye view, you work with multiple brands and you also work with, you have an understanding of consumers as well? Well, in regards with millennials, if I talk, I can only say that we sit on almost 70% of the millennials, which is my audience as of now. And as Bharat said, the robotics and the artificial intelligence and the machine learning which is coming up. Well, I somewhat, I'm sorry Bharat, but I somewhat disagree on that. Why, because as we discussed earlier as well, there's a very thin line between going ahead and helping a consumer and then going ahead and making him irritated as to by throwing him the same ads again and again. In regards with understanding, coming to your question, in regards with understanding the user behavior, yes. We do have our own machine learning platform. We do have our own DMPs which we work on and we understand what kind of content a consumer on UC is coming and consuming. We are able to understand what kind of behavior they have. We are able to understand what kind of age group they come from. For example, I'll give you an example. There was a certain brief from one of the big FMCG companies which came to us and which was like, they wanted to target only mothers. Now, how would you target mothers? So you can actually target mothers or people or ladies who are expecting by just understanding the kind of behavior they are using on a browser or the kind of content they are using. The data becomes small, but that becomes more than 90% precise. So that's how we generally go ahead and do that. Amongst the many set of services that are a part of the Urban Clap portfolio, they are the top three, right? What are those and why are they top three amongst consumers? And typically, what's the kind of age group which takes on to these top three services that you have? So Urban Clap as a platform appeals more to folks in a certain life stage and beyond, which is 25 plus. I think our core TG is working women, it's 25 plus. So the top three services on Urban Clap are Beauty at Home, which is a high repeat category, super high play on convenience and excellence of service delivery. Second biggest service is appliance repairs because the current offline alternative is just 240. There you call an OEM and wait for them to show up. I mean, it's generally a broken experience. I don't want to generalize it. And the second option is you go to a nearby market and you find a guy. So appliance repairs as a category has really, really picked up for us. And the third emerging large category for Urban Clap is actually massages inspired home. Again, the consumer of today needs these services like a stress relief service or a simple pain relief service at home. And we realized how massively this is exploding in the top three markets. So actually I want to connect that to the whole millennial piece and build a little on what Nareesh said about and Karan said about authenticity, delivering what you promised. I think there's one more large aspect, very important aspect which appeals to millennials, which is a multi-channel marketing strategy. Digital actually has been generalized too far. I think digital is also very, very nuanced. Indian consumers are coming online for the first time in their lives on their mobile phones unlike the West where the laptop or the computer or a desktop was the first port of golf to go online. So on that screen, which is a four by five screen, there are still multiple channels of communication. And a lot of authenticity and brand loyalty or brand promise can be communicated through multiple channels and being on multiple channels really appeals to a large variety of consumers because then they start believing in the brand promise, depending on, of course, your messaging and depending on the real product delivery. So yeah, these are the two points. I think I've answered your question about the top three services and also... And what's interesting is there's always been the... So the fear about letting someone in to your home, right? And in all the services that you provide and the top three services that you provide, except for probably the appliance thing where you're used to someone coming to your home. The other two, traditionally you've not been used to people coming home and servicing you. It's interesting how you broke that barrier. Actually, it was important for us to identify that there is a need in the market, right? The multitasker woman of today doesn't really have time. She's juggling so many things from work to the home to the kids. There is just so much to juggle, right? So we realize there is a positive of time that's a problem in our life and also a promise of quality. When we combine those two, it was a seeming like a very obvious answer. Of course, exactly. I mean, Ashwin, the fact you mentioned about the possibility of things going wrong, right? They are immense because right from someone entering your home, your personal space inside your home, they're seeing how many kids you have, what time you're coming back, going in, et cetera, et cetera. So yes, all of those different points of interaction have to be managed extremely carefully. But yes, I think the Eureka moment for us was when the first consumer said that, yeah, this is something I would take and then we'll build from there. Brilliant. So a point that clearly came out from this conversation that you had was, this consumer is clearly consuming content and communication across multiple channels at the same time. So it's a multi-channel, omni-channel kind of a, consumption of content that's happening at the same time and you need to be there everywhere. The other thing, obviously, is that the attention span is also low. So how can our communication fit into that attention span, make it interesting for them? And a little what we spoke about earlier in terms of talking to the peers and having relevant conversations, like you spoke about creating a product in the service which was needed, right? So if it's relevant, I'm short of time, can you make my life easier and can you communicate that to me quickly? I would probably listen to you and start connecting with you as a brand. Is that, is the right thing to say? Cool. Any, any, Naish, you have something to add now?  I just believe that word of mouth as a channel of marketing has just been amplified. Like while we talk about, you know, things, negative things traveling very fast or, you know, what the pitfalls of social media, which generally tends to be the theme for marketers, I also believe this is just a huge opportunity to even amplify good things for people to back you as a brand. So there have been many moments even in CureFit and in my past history in Mintra where when things have gone wrong, there have been hordes of your loyal customers that have actually come and backed you. When, and in an industry like us, a lot of things can go wrong. You can get into trouble with some local authorities. You can get into trouble with a politician or his son. All kinds of things can happen when you're geographically distributed like this.  So I think that's the only thing I would add and I would think that that's very common with Urban Clap as well. That working woman who you're saving time for every week ultimately becomes a champion for your brand and that's a huge asset to have in this age. Great, so it's not a formula which can't be broken clearly and but I think we'll need to change the way we are probably thinking about a consumer. We will need to be available for the consumer real time always. We need to co-create not just our communication but our product as well with them and listen to them like you said. And more importantly, be sensitive to their likes, dislikes and their larger group of people that they work with and live with as we interact with them. And I think we should be able to figure out with the help of some machine learning how to be able to connect it to them on a real time basis every day. Cool, thank you so much for your time and insights on how you've been running your brands and I hope it was entertaining as well. That was the brief that Anurag gave me saying that if you don't entertain, I'll kill you. But so thank you so much for being patient listeners and all the best for the evening. Check, well, thank you, thank you so much. Could I request everyone to come close together for a picture and be on stage for a moment. We want everyone in the picture so with respect of left, right or center, everyone. And we would also like to present a token of gratitude to all of you and I would like to call on stage Mr. Prakash's head business development from Wicked and Group to please present the token of gratitude to all our panelists and Mr. Padman Aavan over here. Welcome, sir. Well, some of the takeaways from this discussion which I managed to get were like, millennials are all about creating experiences and even if you do a mistake as a brand you should own that mistake. And it's absolutely okay to apologize if they are the two true loyal consumers they will back you up no matter what. All right, can we please once again a huge round of applause for all the panelists over here and our session chair. Ma'am, ma'am, can we have one photo? Sorry for that. Thank you so much. Thank you, thank you so much once again.


We've talked about you guys winning games in all different ways this year six walk-off win of the year You know how much fun is it to kind of celebrate that? You know what kind of statement do you think it makes to sweep a six game homestead? Yeah, I mean, you know tough drop 1130 1130 game You know Monty comes out and pitches really well for us into the seventh inning keeps us right there And just some winning things happen, you know amazing base running there by Riz You know to get the bag and get on to third base and set us up great at bat off the bench by carpenter You know followed by the DJ work in the walk to to to grab the lead initially And then you know that's about as tough a draw as you can have left on left there for Riz And you know he knows he's got to you know try and get him over there And he's just kind of shortening up battling puts it in play to the pole side Scope makes a good play to keep it in the infield to keep the game from ending there But did his job there and then and then a great grind it out at bat there by by JD to win it so You know Peralta coming in King obviously with the runner on second there Giving up no run. So just just a lot of guys with with with a hand in a victory again


Okay, very good morning folks. It's Tuesday 23rd of November and finally the wait is over. Jerome Powell has secured another four-year term as they head the Fed chair position at the Federal Reserve. So, going to have a look at the charts and digest exactly how the market's reacted.  So, I'll run through some of the rationale of why that happened, why tech stocks were hurt the most and why we saw then a bit of a continuation of the sell-off there. But ultimately what does this mean long-term? Is this a top for equities or is this just a short-term pullback before we then resume the upside trend and I'll go into. We're also going to talk about oil news. Quite a lot coming out obviously yesterday. We've seen from around this time a month ago oil prices are down in excess of 10% or so from where we were trading. Lot of talk and pressure that the US is putting on eastern partners about potentially tapping strategic petroleum reserves in order to offset then some of the inflationary pressures coming from high energy prices. So, I'll give you the latest on that. And then we'll talk about geopolitics, more tensions brewing. Dual-fog really for Biden at the moment, some more tensions with China irrespective of old friend kind of dialogue that emerged from a virtual meeting from last week. Friction still pretty high on a potential military flexing of muscles side of things. And same case with Russia as well at the moment and the issue of Ukraine. And then we'll look at the calendar for the week ahead, the day ahead I should say. Not forgetting that I'm filming this around seven o'clock in London and actually we've got the various flash PMIs coming out. Probably by the time you watch this we'll already be out. Just for future reference those data points, the flash readings are always super important. Generally for the service manufacturing sector they always tend to have a potential influence in the European for France, Germany to move the Euro and European assets, the UK at 9.30 likewise for Stirling. And then we'll get the US number probably lower hanging fruit for the US because the PMI from the ISM really dominates on that side of the pond.  But having a look at the overall charts this morning and we've had a little bit of a pullback of around a third of the gain that was seen in the dollar yesterday after the announcement of Powell. And so getting a little bit of light reprieve for the major currency pairs Euro dollar and cable just coming off their lower levels. You can see here cable just coming up to the top end of its area of kind of consolidation that was seen overnight. The APAC session finding some resistance that around the pivot which as you can see here was also that low we printed back at the end of last week. Euro dollar pretty similar setup as well top left as you can see just coming back up to around that previous area of inflection in the short term price action from yesterday as the dollar just pushing back a little bit. Overall though we did see dollar strength and yields move higher yesterday. Overnight swaps jumped would be indicative now of the market pricing in a 25 basis point rate hike from the Fed and the earlier timing of June meeting with a second rate hike now priced into November meeting of next year. So sort of the rationale here just before I look at the equity reaction is the idea then that Powell is the continuity choice but in summary he's seen as a little bit more kind of inflation minded or be it he's far from a hawk. He's just not as dovish as Brainard perhaps could have been and thus then the reaction effect short term at least yesterday was relief first and actually if we think about relief equity markets in a uniform fashion actually rallied initially as you can see here. So that's your relief trade. I call it relief and realization if you like if you want to call it that because then the overall trend overall on the session certainly for the NASDAQ has been lower after we initially shot up. So there's relief continuity the uncertainty is over and even though it was a two horse race and they're fairly similar generally more broadly speaking the idea is then the kind of confirmation of it was a sigh of relief. The overall sell-off then came because of this more idea of the it means the Fed can pursue then its current guidelines of tapering. We've had lots more comments. You've had Fed member Bostick speak overnight. So this was another of the latest Fed voting voting members and he said last night the US Central Bank may need to speed up removal of monetary stimulus in response to strong employment gains and surging inflation allowing for an earlier than planned increase in interest rates. And remember this follows the lights at Clarida, Waller, Bullard all that spoke at the back end of last week. So the Fed is shifting and becoming more hawkish with some of the inflationary prints that we've had and we've got things like PCE coming out this week, which of course will be incredibly important. But we have the CPI of course more recently at that elevated 6.2% multi decade high. So the market's perception now is that the rate hike kind of trajectory has got quite aggressive for me perhaps a little bit too aggressive.  So then kind of fade that pricing a little bit as the Fed are going to tighten but perhaps not at the pace that the market expects. But obviously tech stocks feeling the brunt and as that actually finished out one and a quarter percent the Dow was flat. The S&P was only down a third and this goes to that point of how growth stocks tech stocks which tend to be more benefit benefit better during a low rate environment. The fact that yours were popping high really weighed on that sector in a technology space. One thing is if you flip the NASDAQ onto a daily chart, I think it's really important to just look at context as much as aggressive a move yesterday particularly into closing Bell and Wall Street might have felt. If you actually look where we are in the NASDAQ I think we could easily come down another one and a half percent and I don't think that is still any grave cause for concern quite frankly. I mean that would just bring us back down to the 16,000 psychological level and that kind of route with price action that we had back about 10 days ago in the kind of 11 12th of November and even lower down further support would be seen at 15 750 which at the time would probably feel quite heavy and I'm sure some of the bears will be salivating somewhat on a six percent so in excess of five percent pullback but again just look at the context of where we're at at the moment. I think short term I still don't detract from the point that sure this is a bit of a negative reaction thus far and we could go even further but that doesn't make me feel bearish in the slightest at this point for me personally. As you would imagine then in step with just generally some of the dollar movement and yield movement gold also saw a considerable move lower yesterday. You can see this here from this breakdown in price shortly after the announcement of Powell and we dropped down to really the $1800 level where we thrashed out now a double bottom to keep an eye on as far as support for the period of consolidation we are now in between 18 kind of 03 and 18 12 and a half at the moment on a daily chart then just counteracting some of the recent trend that we've had through the month of November thus far and just pulling back down in that area of what was consolidation through the latter part of the summer period following the Powell announcement. Yes that was the overall take I mean other things I'd say I'd mention are this so as I've just talked about traders are now bracing for a more hawkish rate cycle but one thing I'd say for me you know as the headline suggests Powell pick scene is positive for risk despite knee jerk sell off and I totally agree. I think that the dust will settle on this as I said even if the NASDAQ sees some further downside short term I think overall that this is a continuity play and I think the markets will like it. I think Powell has proven to be very consistent with his message and delivering upon that in terms of forward guidance and execution of that in a policy perspective. Comments at the JP Morgan they kind of summarize it as Powell's reappointment reduces uncertainty and hence should be a positive for risk assets. Historically markets try to test new Fed shares and they believe this outcome now will be obviously avoided. Additionally Powell's experience from the second half of 2018 where policy tightening contributed to a strong market sell off into year end will likely result in a more cautious approach to lift off next year. So he's had the benefit of experience is what they're saying and I agree with that. So yeah overall I think personally I think the move yesterday was maybe a little bit overdone but what I'm saying is that doesn't track from the point that even though the dollar might fade a little bit of the pump yesterday the directionally the dollar probably is still going to appreciate over time and that being because of that central bank policy divergence that we're seeing I mean the Fed the Fed of tightening policy for sure in the period ahead and the ECB are going to remain static and if we go back to the euro dollar chart obviously this is what we're looking at a daily continuation. We have that breakdown from 115 is being fairly one directional in a sense and we're now down to close proximity 40 pips in the 112th handle which was that bottom end of the price action we had in June of 2020 which is the overall area of target for those more medium term shorts that have been in play given the expanding divergence of their policy kind of timing at this point in time. All right some other headlines there to get you up to speed on now we're all clear on power. Before I talk about oil just a quick mention if you go to amplify me.com forward slash market hyphen maker I'll drop the comment in the video in the comment section and you can just put in your email and you'll be automatically added to our distribution list which is a daily email that I put out really short three four minute read but just dissecting say a major market topic of the day and it also give you access as well as shortcuts to the the latest podcasts when they hit as well for Apple Spotify Google and the rest so do check that out and feel free to subscribe otherwise looking at oil yeah quite a few comments of late and oil has will bring up the oil chart as well oil seems some significant movement of late if you look at more short term obviously as we were coming in towards the back end of last week so this would have been last Friday going into Friday morning we broke through this kind of trend line quite heavy selling pressure and we've remained lower still since that point we're trading around the 76th handle just hugging the pivot in today's session on a daily chart which is yeah daily chart first let's say this is looking at the October November price action and actually if you look at where we've come from which was around this time a month ago we have traded down in excess of 10 almost 12 and a half percent so it's been a meaningful move but again just like the equity market I think if you look on a weekly bar so this starts to encapsulate the multi-year picture and you know we've just been on such an incredible run since really November of last year we've come all the way up to now price back at a level that's been quite key strategically you can see going all the way back to 2011-12 also 2018 the peak of 2021 which really helped exacerbate the kind of power of the breakout that we saw in September we're back down to around those levels so a little bit of moderation in price again I don't think is too unwarranted and I don't think is too much cause for concern at this point that oil is going to dramatically set off but all eyes appealed I mean obviously from a demand side Covid is picking up quite rapidly across mainland Europe which is going to impede economic kind of activity and mobility all the way from Germany, Austria, Netherlands, France, Spain, Portugal, Ireland so the whole Euro area is going to be impacted case rates in the UK is still to be monitored at this point and it's all obviously coming in the northern hemisphere as we go into the winter as well which typically would lead to potentially a higher degree of case rates with greater chance of transmissibility of the virus but looking at oil overall what people are talking about then and on the supply side that's going to be very key is what's going to happen with the US Biden we know is under tremendous pressure to try and offset then rising inflation because inflation so far retailers like Walmart, Macy's, Coles we saw their numbers come out last week and they were pretty decent so there's still demand from the consumer irrespective of heightened inflation currently and rising inflation expectations for the future now that's all well and good that the retailers are performing now and the consumer is kind of making its way through but that's probably not going to last forever if prices remain this elevated and energy prices is a key component of that and so Biden has been heaping pressure on as we know the likes of the Middle East Gulf producers but also others as well and so the latest here is the White House officials last night said there's been no decision as yet about the release of oil reserves and this follows comments we had on Monday that President Biden is set to announce a plan to release reserves from the strategic petroleum reserve the SPR and that could come on Tuesday and be in tandem with the likes of China, India, Japan and South Korea according to unidentified people familiar with those discussions now a Reuters report has come out overnight and they've talked about a so-called swap from the SPR to be announced today and under that swap agreement oil companies would take crude oil from stockpiles but are required to then return it or the refined product plus interest swaps typically offered when oil companies face a supply disruption like a pipeline outage or damage from a hurricane outright then just selling from the stockpile is much less common so that's what's being talked about at the moment. To note then as per this headline on Bloomberg OPEC delegates said yesterday that the release of millions of barrels from the infantry's of the biggest customers is unjustified by current market conditions and at the group i.e. OPEC plus so this is namely people like the US sorry like Saudi Arabia, Russia in particular they might have to reconsider their plans to add more oil production when they meet next week and just to remind you remember OPEC now meets at the moment every month rather than on a six month period as they would do historically that's because they're adapting to market conditions more frequently because of how fluid the situation economically is under the post kind of pandemic recovery and their predetermined path is they're going to return 400,000 barrels per day additional bringing on new supply but in a very kind of cautious manner as they monitor developments and things like you know mainland Europe don't forget that many provinces in China at the moment are taking a zero policy lockdown approach and that also is going to impede the likes of energy demand at this point so there's a lot quite a lot of play there an actuality then we'll keep an eye on things today certainly confirmation of this could well create a little bit of a short-term interlay reaction but the price as you've seen has already kind of repriced from Friday dropping again quite substantially to reflect a lot of the things that I've just been talking about so yeah it definitely is going to put a strain on some relationships and one of those relationships then flips over to the geopolitical front and the Biden administration is reportedly mulling sending military advisors and new weapons to Ukraine this comes as Russia builds up forces near the border and US officials prepare allies for possibility of another Russian invasion according to CNN last night this morning the US said Russia is close to using energy as a weapon in Europe while it imposed further sanctions related to the Nord Stream 2 with sanctions imposed on Russian linked entities and its vessel according to the state department so it's a very complex situation here because this is kind of US-led I'm sure the likes of Germany would be very much more cautious approach to sanctioning of the Nord Stream 2 pipeline because that's one of the things of which Putin's decided to play ball in recent weeks to offset the emerging energy crisis that's being experienced in Europe by opening up the tap and supplying more of which much of mainland Europe is heavily dependent on and then the US are kind of getting quite heavy handed now talking about their military involvement and so on and so forth so yeah definitely quite a few things to keep an eye on on that from otherwise in other news just two other small things that aren't massive but to be aware of the German coalition is set to announce then that they formed an agreement either today or tomorrow Olaf Schultz the SPD's candidate will be the next chancellor and Christian Lindner the head of the FDP is set to be the next finance minister according to sources close to those talks and then overnight as well according to the Global Times newspaper the kind of state bank newspaper in China they talked about the country is likely to adopt another reserve requirement ratio cut before year end to cope with the economic slowdown although the loan the prime rate is unlikely to change at this point in time so that's the latest okay so quick look at the day ahead and in fact I think we've just had some PMI data hit the tape so the actual French November flash services PMI just come out now 58.2 versus expected 55.5 so it looks like a pretty firm reading there on the service side for for France just coming to the calendar then we get the various different PMIs through the morning so the German figure will follow 830 eurozone at 9 UK 930 we'll get the US version of that at 245 and then the weekly oil event trees at 930 from the API as normal from a speaker perspective Bank of England's Haskell speaks at 11 a.m this morning and then you've got the Governor Bailey appearing at the House of Lords hearing on central bank digital currencies this afternoon at 3 p.m with ECBs to Gwendoz speaking in the evening and President Joe Biden is due to speak on the economy inflation today but time to be confirmed at this point so do look out for that and then in fixed income space the main one is 59 billion dollars and 70 a note auction usual time results due just after 6 p.m London time so yeah just to recap the services PMI and France just came in at 58.2 above the expected 55.5 the manufacturing figure 54.6 also stronger than expected 53 as well to look out for the German numbers shortly all right that is it let you guys get on with the day take care and I'll see you same time tomorrow


It's one thing when the media says, you can't do this, he can't do that, or he's terrible at that, or he's terrible at this. It's another thing when fans say, oh man, he will never be able to do that. Oh, he's not even that good. He ain't even know all that. But where it really counts the most is what the people in the same field that you're participating in, what they have to say about you. And the NFLPA, they released their second annual all pro NFL list. And it was very significant, especially when it comes to players like Lamar Jackson, because we hear what the media says about him all the time. We hear what a lot of fans say about him all the time. But a lot of times in those conversations, which I love and hate all at the same time, a lot can get lost. But when it comes to players, how players feel about Lamar Jackson, because we've heard different quotes over the years from players with how they feel about Lamar. But this all pro list, to me, this says a lot. So team keeping clean, we're about to get into this NFL's all pro list that they dropped today, which is very, very significant for players like Lamar Jackson, a Roquan Smith, a Kyle Hamilton. Reason being is because of the way that they were voted. And we're gonna get into that in just a second. But before we get into it, make sure you subscribe to the channel, turn your notifications on so you do not miss not a single video. And leave a like on the video. Leave a like on the video because it helps out a whole lot. I appreciate y'all team keeping clean. Without any further ado, let's get into it. So how did these players get voted in? How is the voting system, which is something that I really, really appreciate because it's for the players, but it's by the players. So only active NFL players can vote and they only get one vote. If a player missed five or more games as of week 15, then they are ineligible. This is to ensure that we are choosing the best players who had the most impact this season being available counts. Players cannot vote for themselves or for their own teammates. So you can't put, hey, I think I was really good this year. I'm gonna vote for my, no, you cannot do that. But I love that your teammates can't even vote for you. So they ain't no bias involved in this one, no bias. And this is probably my favorite part. Players vote for the position group that they play in and line up against. So that firsthand experience, for example, centers can vote for who they feel like the best center in the league is, who the best nose tackle, the best interior defensive linemen, the best off ball linebacker in the league is.  I appreciate that so much. It also says they have various players nominate who the best special teams players were as well. So let's get into this list. So at quarterback, the offense, first team, all pro at quarterback, it's Lamar Jackson. Lamar Jackson. Now we know when it goes to more pretty numbers, Lamar Jackson didn't have the prettiest numbers. You know, Dak Prescott, his numbers, they really nice. Dak Prescott got the sexy numbers. Josh Allen, minus turnovers. What up, boy? They just be giving donations sometimes. But shout out to Josh Allen, cool though, man. But when it comes to overall yards and stuff, Lamar Jackson is not, he's up there in total yards, but passing yards, no, but you got to include his Russian yards too. You got to include everything. You can't take stuff out. When it comes to how many touchdowns he has, it's not the prettiest, but I do really respect this list because again, this is from the players. This is the players saying this, that Lamar Jackson is first team, now second team, he's first team all pro. So the players who play against Lamar Jackson in the NFL, they said that he is that dude at the quarterback position. That says a lot to me about him. Because we've seen it before and obviously they've been playing in conversations about Lamar Jackson and there will continue to be plenty of conversations about Lamar Jackson from media saying this and that and a third from fans saying this, that and a third, but from players. What they say about Lamar Jackson and his impact on the game, can't be denied. It cannot be denied because they are the ones, not even just coaches. Coaches, their word would mean a lot too because they got a game plan for them, but the players, they're the ones out there actually on the field trying to stop Lamar Jackson, attempting to stop Lamar Jackson. And A, sometimes it's successful, but very rarely because he is like that and he is one of one. There is nobody in the NFL that has ever done things that he's doing the way that he's doing them. He's just different, man, but y'all know that already. So for him to be voted first team all pro on the NFLPA's all pro list, the AP, they still gotta do theirs too. But from the NFLPA, for him to be voted first team all pro, that says a lot because this is by the players, it's by the players. AP, Associated Press, I'm pretty sure that's not by the players. So that will be significant, but this holds more weight because this is the people that's on the field with him. Now it's not just about Lamar Jackson when it comes to the Baltimore Ravens because the defense, defense first team all pro players, they had some familiar faces as well. Now at Off-Ball linebacker, they had Fred Warner and we know he is like that. Fred Warner is nice, even though the Baltimore Ravens first team all pro quarterback, he called Fred Warner, Slippin' and Fred Warner's impact in that game was minimal but that's okay, that's okay, Fred Warner's still a baller. But, Roquan Smith, Roquan Smith was voted first team all pro, off-ball linebacker. And that says a lot. So what an off-ball linebacker is, is just a linebacker that's standing up, a linebacker that don't got his hands in the dirt, linebacker that's not a pass, Russia. So shout out to Roquan Smith for being named all pro by the NFLPA, being named all pro by the players that he goes up against every single week. And that is no small feat, that is significant. That's serious because again, when your peers, your peers are saying that about you, that speaks volumes, it really does. And somebody else who I don't think any of us should be surprised at him making this list but it is still extremely significant is Kyle Hamilton. It's Kyle Hamilton. I have seen, again, the conversation amongst a lot of fans, I've seen it when you hear people in the media, you hear players say, oh, Kyle Hamilton, he might be the best safety in the league. And you hear that, it's like, whoa, that's some high praise right there. But I know for us Ravens fans that have watched every single Kyle Hamilton snap this year, we're like, oh man, we want all of our players to be named some of the best in the league. But if we be honest with ourselves, not every single one of our players is the best at their position in the league. And that's okay, that's okay. But with Kyle Hamilton, he is certainly somebody that all those Ravens fans, of course, that bias would be there, oh yeah, he the best safety in the league. But when it comes from outside people, people who are not Ravens fans, when you hear it in the media, it hits different. And with Kyle Hamilton being named the ball pro as strong safety, this was not a multiple ball pro position because at off ball linebacker, it was multiple guys. Again, it was Fred Warner and Roquan Smith. Roquan Smith and Fred Warner, I'm sure that's how Ravens fans would prefer me to say it. But it was two off ball linebackers. But at safety, there's only one. Because at free safety, it was Jesse Bates. As strong safety as Kyle Hamilton, and that was it. That's it. There's only one. And for Kyle Hamilton to be named all pro amongst everybody in the league, this ain't just AFC, it ain't AFC versus NFC like the pro ball used to, no, no, no. This is in the NFL. So that lets us know just how great of a safety, excuse me, how great of a player Kyle Hamilton is. See lists like these, I love them. Because again, fans, we can make our own lists media, they can make their own lists. And hey, some people in the media, they used to play in football. So what they say it holds a different kind of weight, even though some people that played the game before, some of their opinions, they can be a little wonky sometimes, but that's okay because that's their opinions. And we respect them. But this is just different. This list is just different. And it means something much more because it's by the players.


and welcome to our first preview show of the week here at Vitality Stadium. Neil Perret joins me as we look ahead to some midweek action in the Carabao Cup. Here's what's coming up today. We'll be looking back at that brilliant 3-1 win at St Mary's on Friday night. We'll also be discussing the under 21s and their progress in the Hampshire Senior Cup. And finally we'll be looking ahead to the game against Burton on Wednesday night. But first we're going to start back at Friday night and that superb 3-1 win at St Mary's. Let's take a look at the goals. Joshua King down the left side of the box for Billing. This is a terrific build-up. Is there an end product? Harry Wilson! Yes, there is! Now some space for Shay Adams on the left-hand side here for Sadampton. This one is swinging in to end. Steve Quick comes in with a challenge. Pedalty! Sadampton with walled crows. Could halve the deficit in this derby game. Here he comes now. And he does scores. A good penalty. Ramsdale places it on the floor. Clears it long. The four minutes are up by my watch. The time for that substitution is being added on by the referee as Callum Wilson tries to nip through! He's going past gun! Well what a fantastic win that was. Neil, we've finally done it and we've finally won at St Mary's. At long last it's been I think it was the 16th attempt in the city of Southampton. A memorable and fantastic night like you said. It was nip and tuck but you know obviously Callum's goal right at the end sealed it and everybody knew that was it and some fantastic footage on on the club website they've seen of the the fans celebrating. It was a real real win for the fans because you know they've waited so long to go there and you know taste victory and it's happened you know and it put the you know went up to third place in the league as well which was an added bonus. I know we slipped with a few other results over the weekend but hopefully that can now be that you know the Everton win and that win springboard now to go on to some some great things this season. And of course as you say it was a great win three goals as well to back up the three we scored against Everton. Yeah three good good you know some fantastic goals are being scored it's been goals galore this week you know when you look at the the women's team the under-18s team the under-21s and the first team just so many goals being scored you know the ethos and the philosophy you can see it in some of these team goals is all coming out now throughout all the levels it's just making the goal of the month the goal of the month competition is just going to be so impossible every month we keep scoring goals like that. And let's talk about that second one that Harry Wilson goal it was a great team move wasn't it? Well like I said I mean you know the manager make sure that the philosophy in the ethos starts right down you know with the under-8s the under-7s if you go and see them training you know they're all playing the same way you know and then that's coming through all the age groups right up into the first team and you know it's leading to goals like that one and goals like the under-21 scored last Tuesday night as well playing out from the back loads of passes and then a finish it's just fantastic to watch. Of course it could have been more as well Joshua King was given offside for a very very tight decision but VAR correctly got that one right? Yeah not big fan of VAR to be honest none of the Southampton players seem to complain when he scored I think if that one had stood I don't think anybody would have batted an eyelid at all we also had the penalty shout which was could have gone either way Steve Cook's probably was a penalty in hindsight when you've seen it again so the referee certainly got that one right but Joshua King really really unlucky on Friday night finishes up on the winning team which is great but I think he you know his efforts have deserved a goal you know deserved a goal playing slightly an unfamiliar role but playing it so well and you know the team are really benefiting from his efforts there. You mentioned Joshua King there he got man on the match on Friday and he was brilliant on the wing wasn't he? Absolutely fantastic I mean he's made no secret of the fact that he would you know rather play up front you know he says he's a striker and he's been scoring some goals for Norway up front but you know the last two games 3-1 wins the manager certainly got things right with who's playing where so long may it continue. And let's just talk about that second half it was nervy for a while wasn't it so I've Hampton got that goal quite early on and then you know they really ground it out at the back didn't they? Well let's be honest at halftime you know the Southampton manager's gone in there and he's probably they've got nothing to lose they're 2-0 down the next goal is you know going to be important because if we'd have got it 3-0 it's almost killed the game they got the next goal and they got it early as well from a penalty which we said probably was a penalty so obviously it's going to be you know backs to the wall then but what a fantastic defensive effort from everybody not just the back four you know Steve Cook and Nathan Ackier obviously a fantastic partnership possibly developing into one of the best partnerships in the league can dare I say Steve Cook's performance got people talking about him being called up for England again which you know can't be far away now the way that he's playing but you know maybe in seasons gone by we might have conceded a second and possibly lost the game like that but just shows you how the strides are being made that you know we've come on we held on we dug in got the third goal and killed them off in the end. And 6 in the table 10 points it's a it's a great position to be in isn't it? Well it is fantastic when you look back you know two or three weeks people were sort of a little bit concerned because you know we hadn't made a fantastic start losing at home to Man City well you know drawing you know with with Sheffield United and then losing at Leicester I think it was after the Leicester game you know some but people were rather prematurely pressing the alarm bells but now all of a sudden back-to-back wins we've matched our best start in the Premier League after six games with 10 points you know and we didn't really push on last season when we got to 20 points because we've got it so early so let's see if we can push on this season and keep it going and who knows where it could lead us to. Absolutely well a brilliant win for the first team there and it was also a great week for the under 21s who made it through in the Hampshire senior cup with an 8-0 win over Basingstoke. Let's take a look at the goals of that one. Reaches Hamilton on the edge of the box it's a good challenge there and a shot by Kilkenny it's into the bottom corner a really good strike from the Ennirishment. One nil here on the FCB TV. It's Gavin Kilkenny does well to win that ball back and he can drive forward now Kilkenny. Good opportunity here looks to chip the goalkeeper from distance and it's in! What a goal by Gavin Kilkenny! An unbelievable strike from the Ennirishment. He's right plenty of options in field. One of those is Alex Dobre. Dobre to Hamilton. That's a great knock! Scrimshaw shot! Off the post he'll get another go! It's in! Really good finish from Jake Scrimshaw. Captain Dean Stone, Ruben Collins were both sent off in that one as Lloyd Kelly drives forward now for the Chairs. Kelly to Jaden Anthony. Lloyd Kelly with a chance to cross. It's a low on Scrimshaw. It's in! Cool as you like. A great cross from Lloyd Kelly and Scrimshaw did the rest. Hamilton's away here. Checks infield. Anthony, pace the attack and Anthony goes a goal! What a strike! Well the goals have been of a high standard tonight but that's up there with them. What a finish for Nesting to the top corner. Combined here as Anthony drives forward. It's got Kelly on the outside. Finds him. Kelly cuts it back to Killkenny on a hat trick. Drills one low! It's in! It might have taken a nick on the way through but I'm sure Gavin Killkenny will claim that. Will Dennis now looks to get an attack going from the back. Dennis finds Killkenny. Charlie obviously Gavin scored a hat trick. He's not really known for scoring many goals but just tell us how he's been working on that side of his game. Yeah like I said earlier he's always working hard. He's always in the gym you know working on his finish here and working on his game. He's been with a first team obviously. That's probably improved him in a sense you know. I mean he's trained him a lot. Just interrupts you here as Lloyd Kelly drives on a goal! What a finish! Back from injury and he's on the score sheet. Lloyd Kelly brilliant drill shot. Low into the bottom corner. Hamilton drops his shoulder and drinks his side. He's got Anthony in front of him if you can find him and he has found him. Anthony beats one. Looks to chip the goalkeeper. Eisen! Jaden Anthony just like Gavin Killkenny has lobbed the goalkeeper and found the net. Well what a win for the under 21s there. Neil you're at the game and there were eight fantastic goals there weren't there.   They've been relegated and the bottom of the league they've been relegated into. They came here and you know we fielded a really strong side and you would have expected us to win comprehensively. We did. It was a very professional job. A very strong side like I said. Great experience for some of the under 21 lads to play with some of the first team players and Sean Cooper and Mark Mulsey will be looking at that and thinking that that's a job well done. You know this is what we're here to do. Produce performances like that not just the goals it was the performance as well it was clinical it was comprehensive it was emphatic and there wasn't many people here and you know if we get if we don't play at home too often in this competition but if we do get a home draw in the next and play at home I would encourage people to come along because there's some great talent to be seen in the under 21s in the under 18s and below.  Well we were sitting there watching the game and then all of a sudden this lob came out of nowhere from 40 yards and it was just quite remarkable to see. I was scratching my head. I've been here and watched a lot of games here and I'm not sure I've ever seen a goal scored at this ground from that far out in all the time I've been coming. I don't know other older supporters might correct me and say that they do remember one. I remember Darren Anderton scoring a free kick from about 30 yards but this was a good 10 yards further out. It was a fantastic goal from an absolutely incredible talent Gavin Killkenny. We've seen his emergence in the past couple of months in the first team but he's obviously been doing it at the under 21s in seasons gone by so he's certainly got a bright future ahead of him. And we saw goals like that being scored from 40 yards and then we also saw a brilliant goal which was finished by Lloyd Kelly and it was great to see him back on the pitch wasn't it. Fantastic I think I said he looks like a Rolls Royce of a defender he was absolutely so classy on Tuesday night really looks the part looked like he could step into the first team if required even now after you know a seven or eight week layoff I think it was look very fit very athletic bombing up and down that left hand side. I think the manager described him as in the sort of vein of a traditional Bournemouth left back. You know people will remember where we've obviously got Charlie Daniels who's sadly out injured at the moment but he's another traditional Bournemouth left back people like Jamie Vincent and Paul Morel you can reel them off and you can see that Lloyd Kelly certainly got that in his locker. We saw Lloyd Kelly play we also saw Simon Francis play and and for someone that you know injured his ACL back in December his first minutes back on the pitch he settled in well didn't he. What an absolutely fantastic what a sigh of relief that he must have breathed when he came out of that tunnel nine months you know he's he's he's an older guy as well so to get that injury is going to be slightly more difficult for him to overcome you would imagine I don't know I've never been through it but you know the way that medicine is these days guys are getting over these injuries a lot quicker and a lot better as we've seen with Callum who's had two and when you watch him play you wouldn't think he'd ever been injured the way he the way he's come back from his so hopefully Frano can be the same there's a chance that he could feature on Wednesday night in the Carabao Cup where it remains to be seen the manager certainly hinted at that that would be great to see him back there. Absolutely and for a couple of youngsters we had Dinesh Galehler and Ryan Glover pay their first minutes as well which has perhaps gone a little bit unnoticed given Simon Francis and Lloyd Kelly out there. Yeah of course I mean you know there's injured players at all all levels and you know when you're sort of 19 or 20 it's never good to get a really long term injury I know Ryan Glover's had a long long time out no football a really infectious sort of character we interviewed him after the game and you can only wish these guys well when they come back. Dinesh was a strange injury I think it was a dead leg to start with which you know you'd only think someone's going to be out a few days but then it led to other other complications so it's great to see him back he looks like a quite a powerful imposing central defender so two guys for the future and great to see them back on the comeback trail and just for those players who are in the under 21 squad what a great experience for them to come and play here. Yeah like I say we normally surrender home advantage in the Hampshire Senior Cup I know that the manager Sean Cooper and Carl Fletcher before him always wanted to you know see the lads go away cut their teeth at some of these you know non-league grounds Wessex League wherever it is but Basingstoke have like I said had their problems their ground sharing with Winchester we wanted to play some first team players so we wanted to we came out of the hat first we played the game here and you know playing under the lights on the main Premier League ground fantastic experience for the lads. Absolutely well our attention now turns to Wednesday night and that Carabao Cup game against Burton let's take a look at what Eddie Howe had to say in this morning's press conference. To try and get through is the is the main objective um however we do that you saw in the last round it was a penalty shootout that wasn't ideal but we got through and in cup competitions it's just about being in the hat for the next round that's what we'll endeavor to do winning is the only thing that really brings a squad together I think you can do loads of other things but winning is the ultimate determination the group is to is to produce better performances together with the results so that's what we're keen to do. I think we're we'll wait and see um before naming the squad we've got a couple of injuries from from uh Friday night hopefully nothing too serious so uh we'll see you know what squad we take so there'll be opportunities for players I hope they grasp it with both hands um tough game whenever you go away from home um to lower league opposition you know they're very difficult matches we know Nigel Kluff obviously from previous encounters we know he's always organized teams and always difficult teams to beat so you know we look forward to the game but we know it's going to be tough. Well that was Eddie Howe speaking this morning ahead of tomorrow's game against Burton Neil another midweek game under the lights up at the Pirelli Stadium what can we expect from Burton it'll be another tough tough test won't it? Well certainly I mean they're going to be they're going to be looking to progress as we are uh they're doing reasonably well in league one I know they've had a couple of hiccups in the last couple of games uh but Nigel Kluff will certainly have them very well organized they've got home advantage they'll be looking for a for a Premier League scout which is what we are now you know sometimes maybe lose sight of that because you know we were there you know not long ago we were we were the league one league two club looking to upset the apple cart in these competitions but yeah I mean you know certainly I'm really looking forward to when to uh to Wednesday night when we play Burton because we could have some more injured players coming back it's going to be great to see who the manager picks could see some people that we haven't seen a lot of so it will be great to to get them back on the comeback trail and we've got fond memories of playing at Burton don't we talking about that promotion many years ago? Yeah it was 2010 we clinched promotion from league two to league one uh it's the only game we've had at the Pirelli Stadium I remember Brett Pittman scored and Alan Connell scored right at the end and everybody went wild obviously as you would when you're winning promotion but what one of my most fond memories of that day is how accommodating all the people at Burton Albion were you know it was their first season in the football league I seem to remember if not sec first or second but you know it was a real celebration for us and they just let us enjoy the moment and celebrated probably has they had the year before when they won promotion so they knew you know it was fresh in the memory for them but you know there was no jobs worth sort of attitude where there could have been at some places you can't do this or you can't do that and I think that's really struck up of an affinity between the two sets of supporters you know thanks very much for letting us enjoy our day you know really really appreciated it and as for Burton you know last season they had a fantastic run in the Carabao Cup and they got to the semi-finals against Man City so they've got a good history in the competition don't they yeah I'm not saying that they're going to be hoping to go one better and put that right you know obviously not but that you know they they've only been in the league for sort of you know 10 years so they haven't been playing in the competition very long but when you look back at their history before being in the league it was a rapid rise they were climbing through the leagues I think we plagued them in the 56 57 cut run that we had and they were in the Birmingham senior league or something like that so I know that was a while ago but they were in the lower leagues for for a for only a short period of time and it was a rapid rise so fair play they've done really well to get to where they are and in terms of us as you said we could have some injured players coming back and also also some players that might not have had the game time they'd have wanted this season yeah well we've spoken about Lloyd Kelly and Simon Francis I think there's probably a chance that they they could feature Arnaud Dandume as well as another one on the on the road to recovery and I think the manager you know dropped his name in and said that he he could also feature on tomorrow night against Burton Albion so it'd be great to see him we only saw him fleetingly in preseason before he got his injury and then you know other players coming back obviously still got Lewis Cuckoo still you know wants some minutes under his belt to to get his full fitness back so let's see what team the manager picks absolutely and and you know we've got the likes of Jack Simpson as well who will be a great experience another game time for him should he play as well yeah jackson as I said with Steve Cook Nathan Ackie forming such a fantastic partnership at the back there it's going to be difficult to get in ahead of those two but you know who knows what could happen down the line there's injuries there's suspensions and stuff like that and Jack Simpson will know that this is his chance to show that he's ready when called upon if selected of course I'm not second guessing the manager's team but this is what you know this is what this competition has been all about for us in the last few years you know we've reached a quarter fine all the managers made a lot of changes every time um but you know we've gone gone to the last we've gone to the last eight in the last two seasons so hopefully we can go one or two better this season absolutely and of course you know we've had back-to-back wins and to get another win on Wednesday night that would just keep the momentum going into the weekend wouldn't it well that's what you need we said we've got West Ham on on Saturday West Ham have hit some form as well we need to keep we need to keep the momentum going like you said with a win you know I'm not saying a defeat at Burton would you know you know put the put take the gloss off everything I mean that's certainly not the case but you know winning breeds confidence you know we've seen that with you know we beat Everton after the Leicester defeat we beat Everton and we went into the Slampton game full of confidence and it showed in the performance the comfort the performance was full of confidence and um yeah so if we can sort of keep the run going on tomorrow night that'd be fantastic absolutely it's going to be a very exciting game indeed if you are going to Burton we hope you have a safe journey up there but if not make sure you keep an eye on all of our social media for the latest updates bye for now