Well, it's now time for our first panel discussion of the evening with four media stalwarts of the industry that are going to discuss probably the number one question on our minds, digital and traditional friends or foes. Ladies and gentlemen, let me introduce you to our esteemed set of panelists beginning with our moderator, Mr. Ashish Vasidh, Chairman and CEO of Denson Ages Network. And our panelists, Mr. Arnab Goswami, MD and Editor-in-Chief, Republic TV, Mr. Raj Nayak, COO ViCom 80 and Mr. Rajiv Verma, CEO, HD Media Limited. Let's have a huge round of applause for this amazing panel and Mr. Basheep, over to you sir. Thank you very much. This is definitely going on my resume that I'm getting to interview Arnab. So, but I think the topic that we are discussing today to my mind has a very clear answer. It's not a question of friends or foes. The answer is obviously it's friends. But I think what we've got to figure out is that how does the traditional media coexist with the digital media in this fast-growing world? Really lucky and honored to have such an elite panel. I don't think any of them needs an introduction, but I must tell you the context in which and what they're representing and hopefully we'll hear their trend of thoughts accordingly. On my left first is Rajiv Verma who is the CEO of the entire HD Media Group and is also one of the finest gentlemen in advertising. So he will hopefully and his company has for it, of course has a big print background but has for it significantly into digital as well. After that is Arnab, the only introduction or context I can, actually two contexts I will give to you. Two or three days ago we met at the Zee party and my wife told him that you're the last voice I hear every night when I'm going to sleep. But besides that, Arnab actually before he launched his channel about a year ago, just before we had launched our first report, we had had the occasion to meet up and I told him that he's very harmful to the advertising business. He hadn't yet spent a single rupee on advertising his channel's name, but everybody knew he was launching Republic and I think he's one of the finest examples of how he used digital to actually connect with such a large audience for a medium which was television and if you see the tagline below his Republic, it says television, digital, medium. So it's sort of combined all of that and has also now launched the Republic world, the digital business. And of course after that is our dear friend, the man I love a lot, Mr. Raj Nayak who in this audience certainly needs no introduction. He's probably seen every aspect of media in this country, is a veteran in the advertising world, recently finished his 25 years and of course Beyond Colors is now CEO of Viacom. So very happy to have this panel. What I'm going to request, maybe beginning with Rajiv, is request each of the panelists to just give their thoughts for two or three minutes and maybe after that we can start our discussion and if there is time we will then open it up for questions to audience. So Rajiv, would you like to kick off? Hello, very good evening to everyone. I hope you are all up to it to kind of approach to this one hour of debate on digital or traditional, something that has been almost beaten to death. Before I start let me wish everybody a very happy new year because this is just the beginning of the year where as media companies we are coming off a year which has been called as the year of peak media. And the year of peak media what that really means in English is that there was more digital media consumed last year than any year prior. An average person in the US consumed almost 12 hours of media in front of screen and that's a pretty staggering number. No wonder as a result of that Netflix considers sleep as its main competitor and not exactly other media companies. The truth is that even in India I think the amount of time we are spending in front of screens, if you go by merry maker index and extrapolate that, then our would be easily five to six hours every day. I guess in larger cities like Delhi, Mumbai, and Chakra, number would be closer to US and it could be as much as 10 to 12 hours. If you look at the way data pricing and data consumption has exploded, clearly you know radio stations powered by Google, possibly connections powered by Geo, they are all leading to an explosive consumption of media, most of which looks like it is videos and entertainment stuff which is being consumed. I reckon it's mainly pornography followed by Bollywood, followed by sports and probably if you go a little bit further food and stuff which goes viral, which has really no context to it, possibly news comes somewhere and serious news comes somewhere at the bottom. I don't think it's really very much among the top as far as media consumption habits in India might be concerned. This is not something which is likely to undergo a lot of change. I think this pattern of consumption as the prices of data keep coming down are only going to increase more and more and from almost a 23% people who are on the net right now and like China we are almost 51% people are consuming the data. I think we are on to a very major long change as far as the media consumption habits in India are concerned. What does that mean for companies like HT which have been there for more than or close to a century? Companies like HT and several other legacy media companies have no choice but to embrace this change and become a part of this change and possibly even lead this change. However, disruption of the type that we are experiencing right now is not something that's very easy for traditional media companies to navigate. Just to introduce, HT has among various other news websites like hindustantime.com or livebin.com or hindustant.com. Some other digital assets which are all focused on digital play, SHINE which is one of the largest online job portals, DC Martini which is rating and TV aggregator as far as the rating of movies is concerned. It's a movie rating aggregator. And then there are education play which is also you can do digital court sales using HT sites. So HT as a legacy company has been trying to embrace digital media but the challenge there is that these are not changes which come very easily because there are new skills to be acquired, new talents to be brought in. And then there is a whole question of business models. Are there effective business models which are possible where it's possible to make money? Because in the end, shareholder value creation is the goal of every company. So I hope over the conversation in this panel we'll figure out and have that debate around how all companies are progressing but as far as we are concerned it is a traditional media company which is trying to embrace the advent of digital media and figure out its way forward. I don't know if you launched in the middle and in the thick of the digital revolution so to speak. What are your initial opening thoughts? So first of all thank you Ashish for the wonderful introduction. You know I think that you know the way that you have yourself built the Benzoo Aegis Network and your emphasis on digital over the last three or four years proves where you think the future lies. So I think you've done a damn good job of it. I'm not used to flattering you. But having said that, you know, print is the past Rajiv and as this country's consumption habits change we have to keep in mind three things. What is your habit? What is the audience? And what are the levels of engagement? Now I find that anyone who feels today that we live in a non-fragmentable business will have to redefine their business model as all legacy players that Times of India and HD will have to do over the future. I think that essentially it does not matter whether you are in a print space or a television space or an online space. It's the power of your brand to lead a conversation and the conversation need not be about news. The conversation can be over a serial. The conversation can be over an event. The conversation can be about a habit or the conversation can be about something that the whole country is concerned about. I often say that India has four obsessions, ABCD, astrology, Bollywood, cricket and debate. So as a content creator I say let me take all these four habits and then ask myself where would I engage with each of these? Would I engage with astrology on television or online? Would I engage with Bollywood on television or online or in a movie hall? Would I engage with cricket online or on television or in print? And would I engage with debate on print as you used to ten years back in op-ed pages or would you do it online in the course of an online debate? Or would I do it on TV? I want to throw up on the discussion since you've given me two minutes which is one hundredth of my average question. And I'll close right now. I have all people looking expectantly at me when I'm going to keep quiet but I just say I want to spark a conversation here. Where would you engage? And which of these three mediums can you do away with if you want to engage? In my view it's simple. For the foreseeable future you cannot do away with television which is why it is not without doubt that there are reasonable analysis that TV will grow at fifteen, sixteen percent CAGR over the next five to ten years. You cannot do away with digital. I cannot either so nobody else can. Can you do away with print? Is a question mark over this. Therefore Ashish when you say traditional versus others it's not traditional versus digital we must debate. It's whether we must debate traditional versus TV digital or digital TV. Let's redefine this and then we can take the conversation forward. For both advertisers and consumers where would you engage and what can be an option to leave out in the process of engagement? I think a perfect lead-in to the Mr. Television himself. TV digital or digital TV? First of all I accepted this invitation because I thought Arnab will be the moderator. He will keep talking and we don't have to speak much. But the disruption has already happened in this room. Ashish has taken his role and Arnab is now... But will this disruption continue? That is the question. Because he will go back to Denso and he will go back to Republic and they will both coexist. That's the way to look at it. I was in a lighter note. I come from a slightly different school. I don't believe there is something called traditional media. What is traditional about it? Just because you've been there for a longer time but now digital in India has been there for 20 years. Now if 20 years is not long enough to build a business then there's a problem. So I don't think there is something called traditional media or new media or things like that. I think the question to ask and you know another thing which I believe Hindi is called Hauwa banana. What is digital media? For me, any content that goes through internet is digital media. Right now Grace Anatomy is playing on Hotstar. People will say it's digital content. It's playing on Amazon also I'm told. We did 24. We ran it on colors. People say it's TV content. Had we played it on wood, people would have said that's digital content. What Arnab said is perfect. I think it doesn't matter. It is a question of you are giving viewers today a choice to consume content whether it is text or whether it is video. You are giving it to them on different streams on different formats. It is for them to consume. Okay, I see less of a challenge for television as I see for print with due respect not because of anything. The consumption of news, I'm using news as a thing, is only going up. I get all my news on Twitter, right? At one time I only used to read Hindustan Times or Times of India. Today I read The Guardian, I read The New York Times, I read The Independent and all this through Twitter. Consumption is happening whether monetization is happening in the same format and that is a challenge. Two minutes, right? Or you want me to continue because otherwise I'll... Yeah, so that is the way I look at it and we'll come back once we get speaking then I will tell you all my thoughts on it. Unlike Arnab's show, we give enough time to everybody to speak so don't worry. Rajiv, I saw you almost itching to reply to Arnab when he said that. He does make a very interesting point that things are changing very fast. My own view is that India is one of the rare countries where all media can coexist for a long time. Of course the rates of growth are going to be very different. Digital is going to grow much faster than the other media perhaps print some parts of it will grow slower. But essentially the roots of your company are in print medium and the way Arnab pointed out that could be an area of concern. What are your views? How would you like to react? Well, first and foremost while the roots of the company as Raj also mentioned could be a century old but that does not absolve a company to transform and embrace as I said the advent of digital because that's where the audience is. I think the larger question is that of not just in India but across the world. The true business model that's still not been discovered. There was a time when the new media company like Buzzfeed was considered to be the poster child of how a new age media company should behave. But now there have been quarters after quarters that they have missed their running forecasts and whatever marginal increase in advertising takes place 80% or 90% of that is soaked up by Google and Facebook. So the challenges are still there a company like Mashable which was again considered to be a great media poster child just got acquired and lost its right to exist in its original avatar. So I think the real challenge still remains that what are viable business model that one can build where advertisers would like to find joy and place their bets as well as audience finds enough engagement as has been mentioned. I think the key there is how do you create engagement? I don't know, I'll just take a second if some of you have heard about the Robert Keele effect something that happened a week or 10 days ago in South Korea. Robert Keele is a professor who was giving an interview on BBC, it was a serious interview. Suddenly the door opens, his two kids, two year old and four year old keep running into the room. Daughter comes dancing, son comes on a stroller. It's a serious interview being conducted by someone like Arnab.  And even the mainstream media in India on their digital sites have to place it because the crowd is all going there. Now question arises that should advertisers be placing bets on a site like this? Is this the kind of clip which would attract advertising and because eyeballs are there? Or are we going after engaged high quality websites where there's high quality content? But it's easier said than done. High quality engaged content is not that easy to produce. How many of us would have done binge watching had Netflix been producing terrible content? How many of us would have been willing to pay the money that we pay for a print media also to digital media as far as New York Times is concerned? So creating that kind of engaged quality content is not something easy to do. It's easier said than done. You really need newsrooms of very high quality people of very different ilk who are able to create content like that. So those are larger challenges that companies have to deal with, businesses have to deal with as to what kind of content we create which will engage the audience. Anup, you have a digital business, you have a television business, primarily a television personality in that sense. Somewhere will come a point where you sort of have to start prioritizing where are you going to monetize more? Do you see that happening? Is that a possible dilemma you'll face? No, it's not a choice where you'll monetize more. For the foreseeable future, you'll monetize more in TV. See, I don't want to be politically correct here. The fact is you will monetize more in television for the foreseeable future. So tell me next five years, six years, after five years, nobody knows. Ashish, but I can confidently say we'll monetize more in television over the next five years. Not because the levels of engagement in television are greater, but because you've established consumption patterns that have been predictable over a period of time. So if I tell you I reach 24 million homes, Republic reaches 24 million, so it's a deliverable figure that I can deliver on it. The other reason why I'll monetize more on TV is because there is a, with stalwarts like Raj and so many in the room, there is an established system and a discipline to the monetizability of it, which is accepted by the advertiser, along with a strong metrics of measurability. So I think the moment the measurability index changes, then the game changes. I believe the next game is video.  You need to decide what's the future. The future in this country with 1.4 billion smartphones and mobile connections by 2021, the future is not text. So I would appeal to text-based legacy companies not to invest much more in the replication of text. Rajiv, it's not the future. Engagement is only and only going to be on video. So the future, five years from now, four years from now is video. Then we need to decide whether we have the confidence to monetize it. I find that there's an underconfidence in monetizing it, which is why if you find today how many people are going in for programmatic monetizing in big media companies at abysmally low levels, you will find a large proportion, 70 to 75% of people are not doing original selling. People are just going in for programmatic selling because it's easy. Does an established player have the courage to change the rules of the game? Will there be a media entity in the future which says I don't do programmatic advertising? I will sell directly, like if I sell television directly, I'll sell digital directly. The day the confidence happens, that changes. Now when will the confidence happen? The confidence happens when you create content that you are genuinely proud of. If you create a wonderful, multi-layered, deeply investigated piece of content that is absolutely not available on your regular television medium, then I believe that there will be strong advertising for it. If someone were to have the courage to do a news equivalent of the house of cards, if someone were to have the courage to create a piece of content, and if you were to have an interview with your country's prime minister tomorrow, not to put it on television first, but to put it on digital first, then you're breaking the barrier. Right now, nobody's breaking the barrier. All of us are sitting in the room and saying, what is the advertising model to deciding whether TV is the future, online is the future, print is the future. Advertising is the follow-up. The root is the content. And the reason I always say this is that when we launch Republic, I told ourselves, and you may not believe it, Ashish, we said let's not look at the monetizability, let's make sure that we have a brand that is so strong that you will get the advertising. Today we are not spending enough time in the creation of original content. The moment we do that, we will have confident sales professionals going out and selling that content. But that requires a paradigm shift. And I think that paradigm shift is just around the corner. That's where I believe it. But what's gonna break this up? What, so who will, when will prime minister's first interview we put on digital instead of TV? What's required to break this from a digital perspective? Whenever he gives it next, we'll put it on digital. I can assure you, I would. I would. I'm sure you'd put it on your prime time. We have not even, we've not even sapped. I'll tell you a simple example, a real example, forget the theoretical stuff. I came back, I was really happy after the Gujarat election results and all that. Not for the result, I was happy about our coverage. Don't get me wrong. Prashant Bhushan may spring up here and say, I told you. The, when I came back in the next day, Vikas told me that I have a beautiful surprise for you. And he told me that you've got some 14 million transactions in terms of viewers on your election day online. You know, I would, I was so amazed. I told Vikas that I don't think we women understood the, you know, you realize the power of a media when you flex it. Suddenly you produced original content. And it just flexed. Imagine if you were to get half that number or one fourth that number on video, Raj, one tenth that number on video, Raj, on a daily basis, 365 days a year, which advertiser will not consider it putting their worth, their money in. The answer is you need to put that quality of content on a daily basis. Then hopefully there will be professionals here. Bach or others will put a measurability index to it. And then advertisers who will go out and say, now we believe in this, this is the future. So Raj, Arnab is saying that video, the content is most important. It doesn't matter. I agree with everything Arnab says. But I do know you're one of the biggest proponents of great content. Now if content, if it doesn't matter where it's going to be put, then is television going to be threatened by? No, I don't think so. Let me put it this way. I think Rajiv touched on something and Arnab spoke on videos and Rajiv touched on measurability, right? There are two things. First of all, digital, and like I said, Hava Banarakraya, the way to look at it is anything on the internet is digital. So because I'm from television and I know the panel has been chosen to in a way speak for television, actually I'm very uniquely positioned because as a company I have my own OTT platform and I have my television. Thank you.  That's a reality of life. In the US, television viewing came down by five minutes in 2018, expected, and in 2019 it's expected to come down by six minutes. Out of four hours of viewing, which means three hour 47 minutes still is there. For content creators, whether it is Republic TV or whether it is colors, star, and if you, sir, tomorrow decide to do video content, I think it doesn't matter because the way to look at digital is like it's just another pipe through which the same water is flowing.  So for a content creator, all it needs to be this, it has to be monetized, okay? The problem that you have at this moment is, you know, my dear friend Aditya Swami is sitting there and I know Google has sponsored this, so I'd be mindful of what I say. But having said that when Google says we've got unique so many million views, the question to ask is from how many YouTube sites has it come and over what period of time? Okay, it is not time averaged. It's cumulative and it's fine. And the second challenge that is there is when you're putting out an ad, you have to tell a story. If you're watching a 30-second clip and a two-minute clip, you can't put a 30-second ad in a 30-second clip. Nobody will watch it. As it is on a, there's a skip button there. So that is a challenge. The challenge what Rajiv said is you have to be able to work on a model where monetization you are able to do. At this moment, and I heard Anurag Bhatra speaking, 85% goes to Facebook and Google. There's 15% left, right? It's completely disproportionate. And television is growing. If I ask, Partho is sitting here. We're from 180 million homes. We are planning to go to 250 million homes. So there's a headroom there. You have to get a measurement, which I'm told ACAM, ACAM, right? That's what Bach is doing. ACAM, ECAM, ECAM, okay? ECAM or ACAM, I think that's the right word. ACAM is the right word, yeah. One, combined, yeah. If you're able to get a measurement that's comparable, it's very easy. Arnab will tell Vikas, Satne Vejna. The difference is you may run a 30 second on TV and you may run a three second or whatever it is, four second on digital. So monetization will happen together. That's the way to look at it. Content at this moment, the reason why people are not putting why Arnab Goswami is not putting the Prime Minister's interview on things and he said he'll put it. But for a broadcaster like Colors, for me to put content on digital first is a challenge of sheer monetization. I would love to do it. But the economies don't permit me to do it today. Tomorrow, okay, if I had to do 24 today, we did not have Woot as a platform at that time and we did it. But if I had to do 24 today and if I have a subscription model where people are willing to pay me a premium, I may be willing to put my entire series first on digital, get premium customers to pay for it, get the opportunity to view it first and then put it on air for the masses. It will happen. And sorry, here there's not too many, so I can talk. Okay. So I think the way to look at the future is television and digital, whatever you want to call it, will complement each other. There is no better period for any content creator in any genre. Okay, this is the diamond era for all the content creators in any genre because they have to, whatever they produce, the streams will be many for people to watch. Now there's a challenge in that because there is so much of content that will come out because now you have Amazon, you have Netflix, I'm told Facebook is coming with something called, I don't know what it's called. I remember when I was outside, but they are coming out with content and then there's Apple TV, Google TV. But with more and more content coming in, I think the challenge that's gonna be there is of discovering the content. Discoverability is gonna be a huge challenge because of which the content has to really stand out. You know, the content, so these are some of the challenges that will be there. So I think that will be music to a lot of people who are in the content space, many of whom are out here. But just moving a little bit away from video, digital is way beyond video, right? The younger generation particularly searches for everything online. A lot of commercial transactions happen online. I mean, everything from booking your railway tickets to your movie tickets to buying popcorn, et cetera. All is happening online. Is that in any way, Rajiv, going to impact companies like yours? Let me ask a question quickly. There's a bunch of millennials also sitting here and a lot of young people. How many of you have bought a crypto in the last one month or two months? One hand up. So more than buying popcorns and more than buying groceries and appliances online, there's only two people who have bought crypto, which I think one of the largest opportunities our generation had. We just lacked curiosity. I know people in the US who have actually done very well for themselves. And I see my kids, you know, really engaged into buying crypto, living in the US. So fact is that I think for e-commerce and for buying online is a great medium. It's more than proven that the kind of convenience that Flipkart and Amazon et cetera are offering, that's unparalleled. The crushing of all the large format stores is bound to happen because of the sheer convenience, the joy, and the price benefit that you get when you're shopping online. And now going forward in case cryptocurrencies do become the, and who knows, that they might be here to stay, then clearly there is a possibility for serious amount of online transaction to be done there. But as far as media companies are concerned, I think we will be somewhat devoid of that. We can only tell those stories and hope that we inspire people to get to know the truth. And most of that truth is not fake news, but it's actually real news so that people can make choices about what's right and what is not right. You see, let's not move away from video. I'll tell you the reason why, because when we are talking about the future, this panel was meant to discuss about the future, we are urbanizing at twice the rate that China ever did. You know, we don't want to see the future, but that's the truth. Secondly, we have added 110 million more people who potentially converse in English. This country is going to achieve a hundred percent electrification which we are not factoring in and you'll see the impact. I think that number of 250 will go way beyond that because the first thing I always heard a story that first time somebody electrified a village in Sundarban, right? And a relative of mine was involved in the process of electrifying a village in Sundarban and they gave, there was one connection that was attached to every home and they had given a study lamp in each house and they later when they came back and they realized every study lamp was replaced by a TV. So the moment you have 100% electrification in this country, massive urbanization and of course easy accessibility of data, what will people do, Ashish? What will people do? People will not read, people will watch and people will watch insane amounts of video. The future is video. The obsessions of this country which is astrology, Bollywood, cricket and debate will be consumed on video. People will not read about these subjects. They will watch video because video is a medium which is accessible. It's easy. And sometimes it thinks on your behalf. No, you wouldn't say you wouldn't want to be illiterate. You shouldn't say this, yeah. That's a very controversial statement. Honestly, I mean like a person like my driver who probably doesn't know how to read and write, he can't read a newspaper, he can watch. That's why video is that much more impactful. So when you're talking about the future, what is traditional? Traditional as opposed to what is current. What is not watched is traditional. What is not watchable is traditional. What is not video will then be traditional. I'm supplementing it and I'm telling you the amount that people are actually reading. People are reading for a minute or two minutes or three minutes. If you go back and check news sites, they're giving you news in terms of one minute capsules, two minute capsules, three minute capsules. They actually tell you this is a 30 second read and people like news in shorts are excelling at the opportunity of giving you news in 60 words. What does that indicate? People are not reading as much. We're encouraging the trend of not reading. So the sociological demographic trend of this country is going to be watching original content watched by deeper sections of this country in multiple languages. I also want to say just one thing. I'll give you my experience as a news person. News changed somewhere around 2008 because the moment we did 2611 and we realized that opinion comes forth because we were so angry with what we saw in 2611, the format of news changed. Linear news died. The bulletin died. Nobody was watching 22 minutes. Nobody was coming at nine o'clock to watch the entire news capsule in the back of the book story. Does that mean that there is no space for range of stories? No, it exists. Does that mean that there is no space for multi-layered, deep investigative journalism? No, there is. Does that mean there's only debate that must be on television? It doesn't. Potentially it can be that this form of television works on a certain medium, but when you engage more and more on a solo format, you will experiment in kinds of content. So if you see online video companies are not producing the same content that a CNN on television would, which means it gives content creators a possibility of creating 10,000 different kinds of content from bite-sized content to curiosity content, to documentary content, through individual content, habit-based content, satirical content, which we may not want to take a chance with on television, because, for example, on TV, we say, we want to make sure that whenever you come on this channel, you get the big story or the big debate. There's a lot of news and video formats that can be done beyond the big story and the big debate. So I think it's all about experimentation. The digital format allows us to experiment. And video is a beautiful format in which you can experiment in multiple ways, Ashish. And I think that big change is about to come. I think that's undeniable, and you told me I could provoke you, so perhaps I'm just doing this to provoke you. Please, please.  Why don't, if he's gonna search on Google, then isn't it better for me that I put my money on Google? So the question I was actually trying to allude to is that there's no denying video will be the primary medium for engaging with customers. But digital allows you various other things which perhaps other media don't. So do you think that is ever gonna become significant or no? Yeah, but there's enough space for all. I don't think this is, this or that. I do not think that Amazon is going to ever replace media brands on the online space because primarily people are coming there to transact. I don't see that as a threat for us, not with the kind of growth that we are seeing. And in fact, what will happen increasingly is that whether it's an Amazon or big brands, they will look at content alliances with people to provide a greater degree of engagement to their subscribers. Now the counter question can be asked that if they were so sure about the engagement levels that why would each of the majors who are already having a lot of footfall want more engagement with unique content? That tells you that the levels of engagement with unique content are much more than the specific transaction. So I wouldn't be surprised if tomorrow on a ATM you would find the news. Now the question is not whether you find the news on a ATM. The challenge will come at this point. Let there be a content creator who says to a ATM or to an Amazon. I will recite my content on your large base. To your 50 million people, I will want to reach. But I do not want you to pay for the delivery of the content. I want your platform, but I will take on the cost of the delivery because eventually any media business is the cost of creating other content minus the cost of delivery. Now in our country, because we are not sure about unique sales, nobody's taking that on. But in the future, there will be media players who will go to the big guys and say, we'll give you the content, but we will take on the cost of delivery because we will monetize that content ourselves and not expect you to monetize our content through your traditional mediums. That change is about to come. So you need a paradigm shift. You need people with a sense of adventure in this business. And then the Googles, the Facebooks, Paytm's, Amazon's, everybody will then look back and say, are we looking at someone who can potentially compete with us in the future? So we need a little bit of daredevilry. I think it can happen. It can happen very smartly if a content creator knows how to create a content limited cost, has the confidence to take on the cost of delivery and also has the confidence to go and sell that content on his or her own terms. And I think the challenge is for media majors like Raj who come out and prove that they can do it because that's the spirit of adventure that drives growth in the media business, not traditional thinking. So I'm dabbling with many of these thoughts myself and I'm sure we'll get the answers in a period of time. Thank you. Raj, do you want to add something? No, I think Annabar said it all, especially with the, he said 100% electrification in the country and Reliance Geo, I think, has brought the data price so low that now everybody can afford it. So the consumption has really shot up. In the last two years after Reliance Geo, I think the consumption of content, video content, especially on, and I'm sticking to video to a large extent because it's shot up immensely. But again, the challenge is monetization and I'll come to that part of it because again, when it comes to consumption, the truth is you will watch a short format on a small screen or if you're going from here to Andheri and there's a live cricket match happening, you will watch it. The moment you reach a hotel room or you reach a home, you'll switch on the TV. So that is one. So whilst you have so many smartphones, not necessarily long format is being consumed there and there was also this, you know, everybody used to say at one time, millennials don't watch, they don't have the time. They don't watch long format.  That is how binge watching has become such a phenomenon. Now I'm coming to the advertising part of it. I mean, there are so many people in this room. Can anybody tell me any brand that was built on digital globally? Yeah, yeah, I do. Sorry. Yeah, you're not part of that. Well, Republic was. Say this. It was not built on digital. Okay, it's, he advertised, there was hoardings, there was everything and there was Arnab Goswami. So Republic is exception. So, but the truth is the fact that Google advertises, Amazon advertises, all the major people advertise on television, it tells you a story by itself. We have experienced it ourselves. We also realized that if there's only 15% revenue in this current scenario for OTT platforms to be shared and there is a challenge of monetization because the inventory is growing up, the CPM is becoming a challenge. But consumption on OTT platform is not coming down. We have Big Boss. Big Boss happened on Woot. Big Boss on Woot went through the roof. Yeah. The number of people watching Big Boss on Woot was huge. But monetization comparatively for the audience we delivered on television and that was chalk and cheese. So we've consciously taken a decision. Moving forward, you will see some of our big properties. We'll sell it together. So you have to buy Woot and colors together or whichever platform that we have, especially the big properties. And I think this will be the way monetization will take place. And that's the way to look at it. Well, I guess IPL now starts selling it is the first example of that that we're really seeing. But if both you guys think that there is less excitement in print, just you wait until day after tomorrow when the IRS is gone. I know. So I think I will give before we close the debate and throw the questions over to the audience. Can I speak for one minute? Of course you can. The only place where I disagree with Arnab. Okay. Oh, God. I do. Is I don't think text will just move away. Because like I said, I did the New York Times. I did the Guardian. I want to read an analysis. I want to read a debate. Whatever you do when it comes to news, you know, there's only so much you can say in certain amount of time. And the pleasure of reading, I don't think it's going to go anywhere. So I don't, the other thing, which I think the growth will come from, whether it is even in content, we only look at is regional. Regional is going to be huge in this country. It's just a matter of time. Please come on my show today. I'll show you how much can be said in this amount of time. Secondly, vice was created online, only online, but it was created because it, it produced different content. But I want to ask you, Ashish, that would you know, you are in this business. Would you, if someone tells you, we provide you engaged, would you look at aggregated video consumption? Just asking. Definitely. You would look at it. So you would, would it be to a point where you would say, I would not distinguish between television and this, I would not distinguish on the basis of the screen, as he says. Well, at the moment, no, because the, I mean contrast is pretty huge, but I definitely feel we're heading in that direction. Okay. So I think before we open now, now, Raj, now, now. I have the exact figures for India, but one of the thing is the aggregated content on say YouTube, for example, okay, over a one month period. If you take all broadcasting networks, you'll be able to read the same audience in five days. That is the difference. I think before we throw the question open, Rajiv, I would like you to have the last word because I do believe personally that I'm one of those few guys who still paces up and down for the newspaper to come. And if it's delayed by five minutes, I'm pretty upset about it. I would like you to give your last words of where do you see print in this going forward, given that the points that are not been made about video, given the fact that you can't deny the audience is going to digital, what do you see as a future of print as a rapper point? Ashish, thanks very much for keeping our kitchen fires going by walking up and down in the morning, waiting for the newspaper.  But I think on a more serious note, as we know there is a tipping point that happened in the rest of the world when the digital advertising overtook television. First it overtook print and then it overtook television. And that tipping point, once it happens, do remember that in digital, 80% is soaked up by Google, Facebook, and possibly if you take fan companies and Netflix and Amazon to that, then you're looking at a very small piece of a shrinking pie, which all these digital companies with very low entry barriers are fighting for. So therefore, and with highly questionable business models. So what I'm concerned about looking at the future and who knows the future. However, if you look at it as a window and look at what happened to other mature economies where digital was ahead of where we are, I think you're looking at existential threat. And the only way to overcome that existential threat is by creating business models, which is built on extremely engaged audience, high quality content, credible journalism or credible content that will bring the audience back, create that binge watching. And you have a business model that VCs and private equity companies find viable enough to be able to fund it because this requires a very sustained, long effort because before that business actually starts to create true shareholder value. This is not something that has been proven by many companies around the world, including China. I think we'll just wrap it up a little late on time, but we'll wrap it up with two questions, perhaps from the audience. So if anybody has a question, please put your hand up before I conclude the panel. Any questions, anyone? Just one question. You guys have talked about measurability and selling together. So do we see an era where there will be a single measurability, which is CPT and everything sold through the same currency? Barth is already working on it. That's what I just referred to called ACUM, which is, which I think, Partho, can you tell us when it will come out? Pardon? Second quarter of 2000. So the question to Mr. Singh- It's not far away at all. It's before the next General Election. So the era of CPR, peace and all are over. Can we conclude that? I can't speak on behalf right now. I can't speak, but all I'm saying, but I think what you can be assured of is right now, when you compare digital audience and you compare marketers, when they're comparing digital and TV, it's Apple and oranges. I think the, when you combine both and the way they're working about it, at least they will be at least, they'll know where their money is really going. I think that will be solved. Well, rest you can answer. Well, I don't think it'll be over in a hurry, but I think that is the direction we'll go into. But, you know, when you talk about measurability across media, I personally believe that there is, it's going to be beyond just digital and television and measurement of video. There are a lot of media that are suffering because of lack of measurement. For one, we haven't had a print research for the last three years. It's now just scheduled to come out day after tomorrow, which is, you know, one of our best researched medium. But other media like outdoor, for example, out of home just has no research.  Radio has very meager research. So I definitely feel we're finally going to move into multimedia planning where there'll be somewhat common, it can never be the same metric, but there'll be somewhat common metrics. First bit of that may be achieved in digital and television video, but only the video part, because there's a lot of digital which is beyond video. That will probably be the first step, but I think that's the direction it's going to take, but I do feel it's going to take a long time because there's a lot of vested interests that actually don't want some of this to happen. And that's the honest truth. Any other question? Last question? Good, so we can wrap up with this. Thank you very much, gentlemen, for this fantastic panel. Thank you. Thank you. Before I let you go, I'd like to request Mr. Samp Singh, Director India Agency's Google India, to kindly join me on stage to present a token of our gratitude to our absolutely amazing panelists and moderator. Ladies and gentlemen, let's give another huge round of applause to our panelists and Mr. Basim. Thank you so much for moderating that very engaging session. Mr. Singh, thank you very much for doing the honors.


Guys, great news! I was minding my own business. You know when I say that, good things happen. Clean it up the bus. It's all clean. And I ran into a couple backpackers, Claire and Teddy. Yeah. And repeat or tell me again what you guys are doing exactly. We are hiking the border of Mexico from end to end. We started in San Diego and we'll end all the way over towards Brownsville at the Gulf of Mexico. The burning question everyone wants to know why. Claire? Well, we're big walkers. It's a really good way to see the world. It's a really good way to meet people and this is just an important area. I think it's important to be learning about it and not just living far off from the border and feeling like it doesn't affect you. So we wanted to get involved. We wanted to learn about it. Okay. So is there like a book coming? Is there like you guys mentioned you were blogging a little bit? A lot actually. Yeah. It's every day is about an essay usually but it is getting smaller as the days go by. Gosh. Yeah. We actually run into a problem of there being so much information that we're kind of running across and wanting to like document. Yeah. That we're being really wordy right now in our vlog and trying to like make it a little more concise. No, no, no. Go for length. We're burning out also at the same time. So it's working out well. Yeah. Yeah. A great thing. It actually gets shorter. Yeah. Great. An easy thing. I don't know if you guys do this voice to text. You guys voice to text, you guys typers. But I think about that a lot. Yeah.  What? Bluetooth keyboard so I can like type away at night.  That is so awesome. I'm going to swing around because the lights a little bit better this way. Okay. So can we get like a little explanation of your gear and stuff like that as well? Yeah. Yeah. Okay. Yeah. So obviously backpacks. Okay. I like to hide mine with a solar panel so it doesn't look quite as like awful. I have a slightly newer one. It's still looking a little raggedy. But most of what we're carrying is water. It's really heavy. How many gallons of water are you guys carrying each? The heaviest we've carried is 18 liters. So four gallons of water. Wow. 36 pounds. Which means that's like on top of base weight. Wow. But I don't think we'll ever do that again. Yeah. That's too much. So usually leaving town it's about 10 liters of water. Wow. Just 20 pounds. Can I give you guys some water? I have some fresh water. No. Okay. So how do you guys eat? What are you guys eating? Um, not very good stuff. I got, let's see. A lot of goldfish. Plasticides. Ramen. Crackers. Lightest stuff you can find. Okay.  Interesting. A can. A soda can. Really? That's very lightweight. Does that generate enough heat to cook your ramen noodles? Oh yeah. Yeah. And you can usually get the denatured alcohol and just like hardware store. So it's really easy. My gosh. You guys are so cool. How long did it take to prep for this trip? Like like mentally and planning and stuff. Yeah. Yeah. Yeah. So we, we do a lot of long trails and usually they take maybe a couple of weeks with logistics. This one probably took half a year. Whoa. Yeah. Yeah. Not every day obviously, but like we, we worked logistics for yeah, several months and then we had a whole month of just working solely on this project. And we've been in contact with a lot of organizations that are working with Kennedy's border communities and with people that are crossing. So we've been like doing a lot of outreach. We have to get a permission from like a lot of places too. So we do outreach for them, you know, in constant contact. Interesting. It's a lot of private property that we're going through. Oh, okay. That's like really complicated logistically to manage how to get around that or how to get permission to go through it. And how do you find out who owns the private property? Hunting maps, actually. Yeah. Really? There's a lot of apps out there for hunters and obviously they have to know, you know, what land they can go on. So it's actually a really good source of information for us. You guys. Yeah. And the program we use doesn't have every state in the, I mean the 50, but it does have all the border states. So we got really lucky. Yeah. Wow. That's insane. So any plans to maybe jump on a like canoe or something once you hit the Rio Grande? Is there water? Yes. Are you sure? Yeah, I was just there. We're pretty committed to walking. But walking is just a really, it's a different way to see the world and you really have to earn every step, you know. So it's, I don't know, we'll maybe canoe if we have to, but we'd like to keep to walking. Wow. Yeah, it sounds really silly that like one of the best things about hiking is just that it's slow, but you take in every single detail.  I completely agree. I travel by land as well. Slightly different though. That is so, oh that's so cool.  And so because I met you wonderful ladies, this is such a treat for me to bump it to two people who are walking the full length of the border. Likewise.  Like anyone we can talk to is awesome. Oh, that's amazing. All right, now I offered you a shower earlier. I'd like to offer it to you again. I got 46 gallons of water, feel free, you know. What are you saying about it? Oh, no, no, I'm probably dirtier than you guys. And where can people read your blogs and your entries and stuff like this? Yeah, www.WalkTheBorder.com. Awesome, www.WalkTheBorder.com. And the best thing you could do is like come hike with us. What? No way. It's like the main thing we're like trying to push. Okay, wait, I want to come hike with you guys. Really? Yeah, I got to go eat west, but then I'll come back east. So how can I get in touch with you? There's an email on the website that you can contact all so I can give you our information. Sweet. Oh my gosh. Do you think I should walk the border with them? Comment below.  Well, we have not had anything remotely bad happen yet. We've never felt even a little bit unsafe. The scariest part is nights when you're just in your tent and you're hearing everything outside and you don't know exactly what's going on out there. We have heard footsteps in the night for sure, people coming by. Most people are not interested in having anything in their way or they just want to mind their own business. I would imagine they're trying to hide from people, right? They're trying to hide. And we're really strategic about where we camp every night. So whatever feels good to us, like a little area underneath a tree or next to a rock, we usually can't camp at because that feels good for someone else that also is comforting for them. So usually we're like keeping in mind who's traveling through the area. We usually can't kind of close to our roads sometimes because border patrol is constantly coming by. We just have lots of strategies and all of it too. But we're scared. We're scared every night. Really? Scared every night? Oh yeah. Yeah. Interesting. You know, that's part of having an adventure because you got to like live right on the edge of being a little bit outside your comfort zone. And honestly, that's a big part of why we're doing this is there's just a lot of racist language around this area and around dangers to women in particular. Yeah, I mean, we came into this with preconceived notions. You know, we were scared but we're tearing down our own walls. There you go. Nice. And yeah, like I said, it's been nothing but good interactions with people. We haven't had a single bad one. Yeah, amazing interaction. Okay, now have you seen any drug smugglers like running across the border with backpacks of drugs? No smugglers yet. The way you apparently they have these big square backpacks and that's how you know that they're smugglers. Okay. I haven't seen any smugglers. We have seen some migrants crossing in California, the group of a group of five or so. But they were like they were it was really casual. They were pretty young. Yeah, they kind of hidden the bushes for like a second when they saw us and then we're kind of like me and then just kept on their way, ran to the closest road, we watched a car pull up, they jumped in the car. Really? And we just kind of sat and watched it play out. It was it was crazy because it was right next to a really busy road. So in the five minutes it took them to run to the car, probably 30 cars passed. Wow. At least 30 people. And it was all just full daylight and view of the road, like nobody seemed to really be much bothered by it. So we were surprised. We were like, yeah, we're like, you have a big deal. Yeah, totally. Interesting. Wow. Like maybe they're over for the evening, just getting some like lunch and stuff and heading back. Wow. That is, wow. What an interesting story. Oh, well, thank you. Is there anything else that you guys want to add that maybe I didn't ask of interest? Emotionally draining. So any any support or mail that you send us or like I said, hiking with us. Hiking with us is the best thing we would love that because it is three more months. So we're like, oh, do you guys have any like weapons with you or anything for self defense? We have pepper spray, a flare gun, which we just got actually. Cool. The nice thing about this area is there's it's really monitored by border patrol. Yeah. So if you are in a scary situation, like help is pretty close by. So all you need to do with the flare gun. Do you guys want a small air horn that's like very, very small? Yeah. Yeah. All right. Yeah. All right, let's give them the air gun. I just was cleaning house and I have it right here. See it. Look at how light it is too. I haven't even used it. You want to test it? Yeah. Should we? Yeah.  Yeah. Let's get of you with the light here. That is really great. Cool. So we're constantly like revamping our security kind of measures and this is awesome. Yeah. Yeah. In a pretty small package, pretty lightweight, not too much weight to carry, huh? Yeah, we have our kind of our design surprisingly. Whoa. That looks intimidating even if you're just pointing it at someone. Yeah. Funny contraption. But you know, any little additional thing. Yeah. Awesome.


All right, everyone. We're in the last part of section 6.1 for the textbook linear algebra done openly. And I wanted to talk about eigenvalues with respect to triangular matrices. It turns out this idea of triangular matrices as it's related to eigenvalues is gonna be connected to determinants, which actually is sort of like, there's a nice connection between eigenvalues and determinants that we're gonna talk about here. So it turns out that the eigenvalues of a triangular matrix are just the entries of its main diagonal. So for a triangular matrix, there is no calculation you have to do to find eigenvalues. It's really nice. So I wanna give you a quick argument why that is, right? So let A be a triangular matrix. And if it's a triangular matrix, then what it's gonna look like will be something of the following form. Your matrix A would look like, we'll just assume it's upper triangular or a lower triangular matrix. We do something similar. We could take some entries. We're gonna call it lambda one is the first diagonal, lambda two, lambda three, all the way down to lambda N. And all the entries above the diagonal we don't really care about. We'll just put them as stars, right? There's something, but we don't really care what they are. That's not gonna be of interest to us. And then as it's upper triangular, everything below is going to be, everything below there is gonna be zero as well. So we get something like this here. So just focus here on these diagonal entries right here. And so because the matrix is triangular, what happens when we take this matrix A, excuse me, A minus lambda I, right? And let's say we have a specific lambda I in mind. What if we subtract lambda Y I? So A minus lambda I I like this. Well, if you did that, and so like say that this was like the second position, right? If we subtracted lambda two from all of these pieces, for the most part, everything's unaffected, but I'll notice bringing your attention to this one right here is somewhat significant, right? In this situation, if you were to subtract lambda two from lambda two, kind of erase that out there, you'll end up with just a zero sitting right here. You get this zero. And so you'll notice that this matrix right here is gonna be singular because a triangular matrix is singular if and only if it has a zero along the diagonal. And so the thing is since A was triangular, A minus lambda I will be triangular as well. And this matrix here is singular if and only if it has a zero on the diagonal. And this will happen if and only if lambda is a diagonal entry. So for diagonal matrices, you get this cute little trick here that the diagonals are the only, so all the diagonal issues are eigenvalues and also nothing other than a diagonal number for these triangular matrices will be an eigenvalue. So let's actually look at two triangular matrices for a moment. The first matrix A you see, it's an upper triangular matrix and its diagonal entries are right here. So what are the eigenvalues? The eigenvalues are gonna be three, zero and two.  We say that the zero vector is not considered an eigenvector, but the zero number can be an eigenvalue. The eigenvalues for this matrix are just gonna be zero, three, two because it's upper triangular. Example B right here, it's a lower triangular matrix but that doesn't make any difference for us. We get that the eigenvalues are looking at the diagonals four, one and four. Right? Now, admittedly this four shows up twice on the diagonal. So if you wanna list it's just the eigenvalues are four and one, that's okay. But sometimes we like to list these things when they're repeated, we wanna list them twice because the idea is that this is a repeated eigenvalue. The significance of a repeated eigenvalue will make more sense forthcoming, but for the moment this matrix has a repeated eigenvalue of four but the eigenvalues of the matrix are gonna be four and one. So that's a super simple way to find the eigenvalues of triangular matrices and it comes from this fact about the determinants basically because the determinant of a triangular matrix is just the product of the diagonals. We're gonna see in the next section that determinants and eigenvalues are connected more than what you might initially suspect. And because we've seen how to check in this section if a vector is an eigenvector, if lambda is an eigenvalue or not. And if we find an eigenvalue, we can find the eigenvectors. So the question comes down to how do we find the eigenvalues? For triangular matrices it's pretty simple but what do we do when the matrix is not triangular? We're gonna talk about this more in section 6.2 as we discuss the characteristic polynomial. Thanks for watching this video. Either this part or the whole series are some other parts of it. It's good to have everyone in their support. If you like what you see, feel free to like this video or all the other videos. Leave comments if you have any questions and glad to answer them. Subscribe if you like these videos and wanna see some more of them in the future. I will see you next time, stay tuned. Stay healthy everyone and have a great day. Bye.


Physicians today are dealing with an unprecedented amount of information. Medical Informatics is the field that says, well, what can we best do to support that physician's practice and help them practice in a way that's most comfortable for them and help them make critical decisions at critical opportunities that support good quality patient care and prevent medical errors.


It's very subtle, but you can you can start to look at different scenes of your life like this is the shataka scene but you've got the home at home with your partner scene or the out on the adventure scene or the travel scene or so on and so forth and I've actually come across teachers that say these different scenes in your life are your different classrooms as If the classrooms are plural And the only problem with that is is that ego is so sneaky that it will forever have you looking for more exciting classrooms As it judges it The thing about it is if you seem to divide your life into separate scenes and separate segments and even separate eras, you know, well, that's what my teen years and my Lesson years in my 20s 30s 40s and oh that was a good time, you know It was nineteen six, you know, it's like you could go back and say that's a good time But even with scenes in your life, you notice how the ego wants to divide them up and Prioritize them Like you've got your at work scene And it's maybe not so high on your list for some people some it could be and you can't wait to get into the next scene the kickback and kick your shoes off take your tie off in your dress and kick back and and Look out at the ocean or the forest, but you can make a hierarchy of these scenes and and that's why The scenes of the world that the dream character seems to find it in are not the classroom. That's not your classroom These are not your classroom because if that's your classroom, you can still keep shifting and changing the scenes forever and ever and ever and you'll never find peace in Shifting scenes and trying to get your body into better scenes You know, that's a big thing in this world is get I got to get my body my personhood into a better scene Maybe I need to be in a scene with a different mate or maybe it has to be a different work scene Or maybe I don't want to work at all. I just want to be out there sailing in the ocean scene Or maybe I want to go live in a Lava tube or a cave and I've had enough of people. I just wanted nothing more I just want to be in a lava tube and just have quiet there You know, you can always be shifting the scenes around but you will never find the goal If you shift the scenes because why because your mind is the classroom Because consciousness is the classroom You cannot emphasize that too much because until you really see that It can seem more attractive and alluring to just delude yourself by trying to shift the scenes and make better scenes And you don't get the goal, which is peace of mind, which is which is actually sameness


Hello everyone, this is George Kao. So here today I'm with one of my clients Simon who has been working with me for a while And I wanted him to share some of what he's learning in our work together in the hopes that Some of what he has experienced and is experiencing will be helpful for you all who are building your own business as well especially if you are starting to Build your your new practice or you're shifting to a new a new modality that or framework that you're putting out into the world So Simon, thanks so much for doing this. Hi. It's George. Good to see you So where I like to start is you know in the sort of towards the beginning of our work you actually Went to my Joffo productivity workshop and You found it helpful and there were a couple of things you kind of got from there that you are you Kind of practices that you started doing that you found helpful So I don't know if you want to talk about a couple of those Yeah, yeah, no, I'd loved it and even before that one of the comments that you made in that workshop Which was so helpful for me was about how your systems are already producing perfectly for you and Something about that really really landed for me because I started then to look at how I'm actually how my systems are working And seeing that they are actually giving me the results And I'm getting and so the thought of upgrading those systems was suddenly oh, I can do something here. So Probably the main the main thing that I've started putting in place is regularity Much more regularity. I've tend to be one of these people who it's sort of got a more creative side So I tend to flow with that. Yeah and since doing that workshop I suddenly started to think about scheduling and And Now every every day I do time logging. I have a sheet of paper Which actually starts at six or that really I I started six never never started It's still 10. I never go till 10 But it's there and what what that does is that means that every single day I can see you know Just a quick note here and there About where I'm putting my energy and then it kind of allows me to mesh in with what's actually really working for me So just that noticing is is something which has really really made a big difference another thing was Regular reviews So one of the struggles I've had is working on my own. It's quite easy for me to get distracted and move off on something else and This regular review process just helps me to Adjust my course a bit more frequently and make sure that I'm actually putting my energy towards what I really want to be doing Yeah Beautiful beautiful. Yeah, I I love what you these Techniques that you highlighted because I think especially now as we're moving into the new year There's a new energy about being more mindful about how we use our time And so you mentioned time logging which it's kind of like if any anybody watching this has ever Done any kind of dieting or nutrition programs, you know that one of the key practices is food logging You know food journaling like you basically get mindful and you write down. What am I eating? What am I putting to my body and just the act of Awareness about what we're putting into our bodies just even writing it down not even making dramatic changes Just writing stuff down that awareness creates a natural I guess motivation to Be writing down something that's what we want to be writing down, you know And so and so the same thing with time logging, you know Some people call this time awareness or time tracking But basically and this is something I'm so glad you're still doing it because this is something that I did for a long time and then I Now I just do a kind of like two weeks every year and the beginning of the year is again new energy Or the beginning of any quarter really even it's like a new energy and new motivation to do this So I do encourage everybody watching this like hey, you know think about doing it for for even just Three days if you try it just kind of write down literally keep it with you write down every 15 minute segment if you can if not just every 30 or 60 minute segment of what you did during the past 15 minutes 30 minutes 60 minutes and and you might even start with like okay in the next 30 minutes I want to do this and then you know 30 minutes later. You can check back and what did I actually do? Oh Facebook for 25 minutes, you know So anyway, that's really great and then you mentioned the daily reviews and the weekly reviews which have been Instrumental for me as well. I still keep doing it Now one thing before we keep going is I realized that I didn't just at least introduce you and Who you are let me just share that real quick and later on I hope everybody checks out Simon's website He just made his new website and I'm excited about it and it's it's it's great stuff on there So so Simon Berkowitz is You used to be an acupuncturist or you still are Still yeah, you're an acupuncturist and you're the creator of a new personal growth Method called the semi method which is really cool And it's designed to help people cut through their overthinking and to put them back in touch with the power clarity and wisdom of Their inspired mind so really cool and when people go to their website later You'll be able to see a lot more about that But let's let's keep going on what you've been learning and how you've been growing one of the things that you have really started to do regularly is Creating content those everyone watching this knows that I'm such a big fan of making regular content and Simon you've started to do that now and Maybe you can tell us what what why you didn't do it before and How you got yourself to start doing it now, so anything you want to say about that? Yeah, I think there's two things one One is sort of getting some kind of way to actually get it out And the big problem I always had before was I'd start something and then I'd get into editing too quickly and Again, this was something I come across it before this idea of drafts and particularly doing three drafts But you mentioned it I think again in that same first workshop of doing that first draft You just get it out as quick as you can Second draft is more like editing at least this is how I do it and then the third is putting a final polish But that first one is the one I'd actually get stuck on because I'd be in the midst of writing and I'd want to start to shape it and change it and add something in and that that kind of editing as I was going along would just cut my flow completely and So what what I found starting to write like this is that it actually meshed much more with how I do my work Which is very much about you just let things come you follow that flow you let that happen and then you you use that As the basis for what you're doing and what I found with that was that it actually turned in something a lot more fun So I can explore as I'm going along I can discover as I'm going along and what's been quite helpful about that is it's given me I suppose an easier way of getting clear on how I feel about certain things. So it's a side benefit really Yeah on a subject and I just follow the thread of it. Yeah, and sometimes I'm ending up somewhere completely different, right? You know, I find that all the time and then there's a whole shape of the thing as it comes out of you and the structure of the thing so Something about just deciding to do it Right just deciding to do it to get it out Even when it's not really feeling that great and then you've got something to work from And then again coming back to the productivity bit. It's this thing of thinking about it regularly And when we spoke yesterday, you actually even Suggested daily writing Which because I'm enjoying the writing so much actually makes sense because it just almost makes it into a kind of practice So, yeah, I think you know that that thing of the dross and then following the discovery Really glad you brought that out because sometimes people think Well, I've got one topic and I'm supposed to only just stick with that exact narrow path that I thought I was supposed to do But I find like you said, I find this all the time for myself I start Well, I mean some some of the people watching this may have noticed like sometimes my videos Aren't exactly the same as what I've written Below the video or above the video wherever you're watching this is like wow, how come it's it's been it's been transformed as well And I really think of content It's and like you said in terms of stages and it's okay that it goes through stages and it may end up A different piece of content that may be much more relevant Who knows but but the important thing is like you said get it out there Don't judge yourself and then you can edit later and then you know, you can keep improving over time is what I think about it and Yeah, so that's I'm glad you're starting to and yes the whole daily the daily writing idea is interesting because we were talking about this yesterday It is It's ironically it can be easier to write every day And it is to say i'm only going to write once a week or every you know twice a week because It becomes like just like we wake up We know we do our morning hygiene like everything's very regular. We don't question whether we're doing it. We just do it You know and so no, I'm glad you're doing that. I think I think also the the other thing about it is that it kind of Uh, or certainly this way of doing is it is it takes the pressure off? You know before one of the things I would be thinking oh I have to get that first line to grab the attention then I have to get the next bit to Right keep the attention then I have to get the next bit to sort of do all the pain points and speak to it You know if you know, that's how the sort of marketing. Yes copywriting. Yeah And it's just like it becomes too much for my head to work like that So, you know, it just feels a lot more enjoyable to be exploring the things. I'm really interested in Getting them out discovering them and then repurposing them if they're suitable and some of them aren't you know Not for the light of day, but yeah, exactly. Yeah One of the other things that you've been experiencing in our work together is I mean like as we can call it an attitudinal shift But maybe you can say more about that I think that's really to do with Moving into this idea of experimenting. Yes Um, so it's rather like with the content creation It's each time I'm writing at the moment. It's more like an experiment and that way I get to sort of explore Find something out With what I wanted in the new year, which is a very short set of funnels for three different areas with you know Facebook ads to maybe a piece of content or a port and then a short workshop and then into into a forward program That's sort of short funnel It feels doable feels really doable for these different three different subject areas because I've got this idea of experimenting for each part Yeah, and then putting it out there Seeing what comes back and letting that actually shape a little bit So I think it's it's helping a bit with the kind of getting too caught up in it being the right thing Yes, because you don't know that's right. You really don't know until it goes out there and somebody Gets a chance to engage with it. You know And some of the stuff which I am very attached to I love working with myself and works beautifully one-on-one may not translate Into this kind of group format. It just might not work and I wouldn't know until it's actually out there So I think that's the that's the major thing is this idea of experimentation. Yeah, and it just takes away the pressure That's right. What? Yeah, right So so uh, so right on with that, you know, the the idea of marketing, you know, we sometimes forget that marketing Has the word market in it and market means other people The market is not ourselves on our own ideas The market is other people and what they think of our ideas and our product and services, right? And so marketing means engaging with other people and the way we do that, you know online especially is by giving the offering our content Not judging ourselves and then seeing how they engage and then tweaking from there. It's oh, you want more of that Oh, you don't you know, you didn't respond to that fine, and I'll try something else, right? So I'm really glad about that the other thing that you mentioned Just as we were talking about this session was the idea of accountability and how that's been Been helpful for you the last saving Yeah, I I've yeah Um, I laugh because it's it's sort of the reason I came to start working with you is was actually accountability um because I find if I say to somebody I'm going to try and do something It becomes that much harder. Yeah You know to to to get out of it. So the regularity of the sessions we've had excuse me And you know having said to you what I'm going to try and do by next time and all this sort of thing It just ups the ante and I think that's spread a little bit Into other areas of my life, you know, it's funny just going back to the time tracking thing Just actually putting a note in What I've been doing is a kind of accountability Yes, you know, and um excuse me. I'm just gonna have a sip of some. Oh, yeah, no problem Yeah, it's it's this Whatever tools are useful for us to Make ourselves more aware of where we are investing our precious life force Yeah, um is is is welcome. Yeah. Yeah, so just getting back to actually having the sessions with you Um, because I know we're talking I prepare for that And that gets me thinking in that much more focused way You know, because I'm I'm actually really just focusing in on my On what I'm really doing and what results I'm getting and if it's working And where I need to help right, right, you know, and all of that makes it much much more Focused. Well, I mean, it's the best ride, isn't it? That's right. Yeah It this I recently wrote an article about how A lot of people kind of get um Sold on these big coaching programs. I mean I'm talking Coaching programs of hundreds of people or even more sometimes, you know, like the the release kind of celebrity guru Business coaches who sell these programs and they make you feel like wow If you just go in this you'll be successful and then you get into it and you get lost because you're just a number among hundreds of people And this is why I'm like if if you're going to spend $2,000 on a group coaching program Have you ever tried spending even a fraction of that on one-to-one work with somebody?  This is what I'm going to do And here's where my blocks are and then you unblock that and then it's so yeah So I'm I'm glad you brought up accountability. I this is for all of you who have who do any kind of one-on-one work You know, this is something you should tell your clients and talk about in your marketing it's like the one-on-one is Usually so much better for real transformation because of the accountability and focus then and and and customized support Then you could do with any kind of online course or reading a book or whatever Yeah, and I guess one of the things just picking up what you're saying is um, I get to ask you a question Or real questions. Yes an answer then. Yes You know most of the time. Yes, and and that's very very helpful because you know, you've been over a lot of these areas a lot of times That saves a lot of time Yeah So let's let's finish up the the conversation and talk about what you are launching now You know, you just it's just this happened. We just talked about yesterday how you just happened to you had a you had a client of yours who referred you to a journalist who You know, I just interviewed you so You could actually get quite a bit of traffic in in the coming weeks to your to your new website But do you want to talk about that and yeah, yeah, sure. I mean what's kind of nice about it is the synchronicity part Yes, you know that I've just sort of finished off this, you know, it's the first version on the website It's I kind of like it. It'll be Yeah, but it's just kind of finished and then I get this call from a journalist needs something quickly I'm able to get back to her and speak on the phone. Then she was able to come for a taster and Quite exciting, you know, it's going to be a little piece, but it's going out To a daily paper which has a print readership of 1.5 million right, so That's this more visibility than I've ever gotten so All right, but listen, it's a small bit and I know But experience sometimes it these things fly sometimes there, you know, there's nothing happens. Yeah, sure Whatever, but what was so nice is just to be able to have A website, you know, which is good enough and a message which is okay. Good enough, you know And you know to be ready for the opportunities, you know, so that's that that's coming up And then as I said before in the new year, there are these other other programs which we start So the method at the website, I should say is www.Semi.com Which is There's two i's at the end s a m a i i.com So it's really great that you've got the domain name and it's the it's the method that you created over A couple decades of doing different kinds of work and your own Realizations and um, do you want to say a bit about the semi method? I mean, maybe just in a few minutes Yeah, I I think what it is is working with Bodywork and acupuncture and all this sort of thing what I'd see is that with people There's this kind of moment when they start to get better. It's kind of a click or a Shift or something like that. I got very interested in that and As I've worked with people did meditation and all this sort of thing You could see that this would happen on A non-conscious level in the person's body and also you could see it happening sometimes in the mind And it's that same movement that people have when they get a breakthrough You know what happens when you get a break to you're struggling with a problem And then suddenly You get clarity and your body feels clear your mind feels clear. You know what you're going to do now that process Is what I got really interested in how do we get into that state? right So that that's the inspired mind affected in we cover it up it gets covered up by Information and you know internet and other people and our thinking it just gets covered up the whole time But it's built in and so the semi-method is all focused around how do we actually start to clear away All those habitual thinking patterns so that we can get in touch with that place And then bring it into our lives And if you've ever had a breakthrough I'm sure you have every day dozens of times We all do in a way. You never had that breakthrough moment. You know that relationships feel easier in that moment Problems come easier communication. Whatever it is you're working with It's got more flow to it So that's really what I'm interested in doing is Seeing how I can get that process More available to people so that they can have it on on demand Fantastic. Yeah Wonderful. Well, thank you for the work that you do um, I'm looking forward to more people experiencing it And the new year, uh, you're like you mentioned you're going to have a four-week Course you'll have I think you might have something shorter Before that and and then you have four of course and of course people Can contact you about working one to one And given that you are just even though you've had a lot of experience doing other things like acupuncture You're kind of just revealing this method to the world. So right now if anybody watching this is interested They you know, you you are accessible still at this time. So so it's good. Um, yeah, I hope people reach out if they if they're interested So simon, thank you so much anything else Well, that's great. Okay, awesome. Great. All right. Thanks a lot


Going everyone, Caleb here with Layton Sports Cards. Next tonight, it's gonna be Tunkie H with box number 55 of the Sports Card Almanac, volume number two, personal box edition. Let's do it, here we go, thanks so much. Really appreciate it, box 55. Here we go. Mike doesn't wanna wake up his son. Here we go, Auntie. Good stuff. Ooh, Kevin Garnett, premium ink three of 15. Timberwolves, Kevin Garnett. Premium ink autograph from 1920, Flawless Basketball. There you go, Tunkie H, there you go. Not too bad at all. Appreciate it once again, thank you for joining. Little Kevin Garnett action, very solid.


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Good morning everybody, Astos here. Welcome back to another video. So in this video, we're going to be doing a morning update, taking a look at what the US stock market futures are looking like with about 45 minutes left to the market open here on April 3rd of 2019. And we're also going to be breaking down some stocks that I'm personally watching on Thinkor Swim here in a couple of minutes. But before we do, let's just hop over here to the CNN business website here, money.cnn.com, so we can see where the US stock market futures are. So let's refresh this once for the sake of this video so we can get a more updated, you know, what's it called, price here. The S&P 500 right now is up about $17.50, up 0.6% here pre-market hours. The Nasdaq's up about $50, up about 0.65%. And the Dow Jones industrial average here, guys, is up $133, up half a percent here, with about 45 minutes left to the market open. So the futures right now, guys, they're telling me that the markets want to gap up here in the market open, and we could potentially see a rally here today. So let's hop over here to the Thinkor Swim platform, hop over to the SPX very quickly, which is the S&P 500, and talk about some technicals very, very quickly. And if you guys watched my video yesterday, this is going to be a little bit of a recap, but let me just spend a minute or two on this. So we saw yesterday how the S&P 500 broke above the 2860 level. Actually, that might have been two days ago if we hop here to the 5-day-5 minute. But nonetheless, we broke out of that 2860 resistance, which was a previous resistance from a couple of weeks ago. And yesterday, we had that consolidation day on top of that resistance as a new support level. And in yesterday's video, I was talking about a couple of different scenarios that could play out today. Since we had a consolidation day, today, or yesterday, today, we could A, see another consolidation day. We could B, start to sell off, potentially break the support due to the RSI being overbought, and due to every time in the past that we push to a higher high, we saw a sell-off in the coming days, or C, we would bounce on top of this level and push up and really just continue the push to the upside. And as we saw in the futures, that scenario C is what is happening right now. We can't see the pre-market movement here on the SPX, but it's going to look something like this at the market open. We can see up 17 points roughly right now. We're going to open up something like that. And if we go to the SPY, which is an ETF that tracks the S&P 500, you can see exactly what I'm talking about here, right? It's not the same exact chart, but again, it tracks the S&P 500. And on the SPY, we held the older resistance as a new support yesterday. We consolidated a bit. And now we can see we're popping up here pre-market hours, heading into the market open here in about 45 minutes. So keep an eye on this, guys. Just remember, the more and more we're pushing up in the SPX and the SPY, the more and more overbought we're becoming. And the more likely it is that we're going to see a pullback in the next coming days. So let's talk about very quickly a couple of stocks and ETFs that I'm personally watching. And let's just start off with NEO stock, guys, because NEO is one that I talked about yesterday being at a very critical resistance here on the 184-hour chart that we briefly broke out of yesterday, which was at the 50-simple-moving average here. And now this morning, we're actually continuing to trend up and continuing the break out of this 50- simple-moving average. So the next resistance to keep an eye on in terms of NEO, guys, is going to be a previous support, which is now a new resistance since we broke below that level. And that's going to be roughly at about $5.75. And if you guys recall in yesterday's video, I said if we are to break above $5.75, we're going to be forming a cup pattern here, kind of, right? And then the next resistance we're going to be testing is a very, very solid resistance. And if we break this resistance at about $6, which was a previous support from three to four separate occasions in the past, that's going to be a huge reversal move in NEO. And from there, who knows, guys, we could be, you know, what's it called, testing maybe $7, $8 per share, because, again, this stock has been battered down here over the past couple of months, dude, or really weeks due to a bad earnings report in March and sales slowed down. I went deeper into that in yesterday's video. Again, go check that one out if you didn't. So I'm watching NEO this morning. It's looking pretty solid here pre market hours. Another one I want to talk about, which is actually dumping right now, which is actually not a good sign. But I was looking at this one, which is gold here and gold has two ETFs we trade, which is Jnug and JDST. And the thing that I'm liking here on gold guys is on the 20 day one hour chart, the chart that you're seeing right here, this 50 simple moving average has been acting as a resistance over the past couple of trading days, right? We can see the big tank from 1325 down to about 1291 here on gold. And really, we've been getting rejected on multiple different occasions here by the 50 SMA, we can count one, a couple of times here, we tried to break out of it a couple of days ago, got rejected, ultimately pushed to a lower low. And now what I'm liking, I'm sure you guys can probably see and really guess what I'm about to say is, we're finally breaking out of that resistance and we're maintaining the 1296 support again from a couple of weeks and months ago. And if I go to this longer term chart, you can see what I'm talking about here. You know, this has been a support, really from, you know, from the beginning of January, right, an old, old resistance now a new support, and from a couple of weeks ago back during this time period. And if we hop back over here to the 20 day one hour, just take a look guys, we're maintaining the 50 SMA is a support now again, that same support 1296. So just keep an eye is gold going to slowly start to trend up from here, possibly break these 1300 levels maybe 1305 these are resistances we need to break out of and ultimately the 180 SMA resistance here for us to just really continue this uptrend. And honestly, if we do a little cut pattern here, I think that's very, very possible. So just keep an eye on Jnug, which again is an ETF that goes up whenever gold is going up. This could be a potential play again, if we do slowly start to confirm the start of this cup pattern here. So that is one, you know, those are the really the two main ones I'm watching this morning guys honestly, gold and Neo and video is one that we talked about in yesterday's video as well. And I'm in Nvidia and we're actually trending up this morning really at my sell target price here, which was at $185 per share. So I'm most likely just going to liquidate my position here in Nvidia. Once the market opens and look for a reentry I've been in since about 176. I added a bit more money, I believe at about 180 or something like that a couple of days ago. So now I'm up a pretty good amount of my position. And again, we hit my sell target at 185. And yeah, I just want to take the profits right now I'm up a couple percentage points nothing crazy like 234% on this position right now. And I'm looking to reenter if we do end up holding 185 or rather we break out of 185 and hold it as new support so then we can see whether or not we're going to start trending up towards the 190 to $200 level in terms of Nvidia here. So crude oil is another one I want to talk about guys and this one is extremely over bought so I'd be pretty careful if I were you and you're looking to go along maybe on crude oil itself or UWT which is an ETF that trades on crude oil because take a look guys, we're starting to see a red candlestick forming here on the longer term charts meaning well we see two actually meaning that we want to pull back a bit. We're seeing an overbought RSI here very overbought it hit $80 yesterday or 80 points rather yesterday. And now we're starting to push down in the RSI right we're getting back down to that 70 level and honestly guys you know this is something that is really overextended and in my eyes based on my analysis do your own analysis of course don't do you know don't just base your decisions off my analysis here you know I think we're due for a pullback here whether it's 12% 1% half a percent whatever it is I think we're due for a pullback in a retest roughly at about $61.50 and let's say we do get that today right you know we could end up playing DWT which is an inverse ETF to UWT right and DWT goes up when crude oil selling off and when crude oil is going up UWT is going up right so we can pretty much play in and out of these inverse ETFs if we do get that pullback we'll play DWT if we get that retest here and a potential confirmation that we're pushing back up you know we can hop into UWT from there so those are just a couple that I'm watching this morning guys let's just take a look at Tesla for fun Tesla's really just getting rejected right now by the 180 SMA just keep an eye on that potential breakout of this downwards trending pattern that we've been talking about over the past couple of videos I think that is pretty big here we're seeing natural gas this morning falling down pretty decently as well so D gas could be a play here although it might be a bit too late right now to get into D gas because again we're pushing to that lower low now it might be time to wait until we start to slightly push back up again in order in my opinion to get into D gas in order to open up that margin but if we're hopping over here we can see D gas is nicely up trending this morning we're up near the resistances so I'd be careful here but it's still it's still one to keep an eye on this morning so that's it for this morning's update video if you guys enjoyed it feel free to go down below and hit that like button it really supports me and supports the channel in general if you're new to the channel feel free to go down below subscribe hit that notification bell so you're notified every time that I do make a video and drop a comment let me know what you guys are trading today I would love to know and while you're at it there's going to be two videos on the screen here go check out some of the other videos is going to be one on the relative strength index and another one on how to become a millionaire tax free talking about the Roth IRA go check out those videos if you have time I really do appreciate you all for watching I'll catch you all in the next video peace out