Thank you, Jason. Appreciate it. I am Tom Todorisi, and having started out as a designer, I love good design. And on their own sites, designers talk about how great website design will help a company be successful. And I'm sure that's true, but I'm also curious about that because as a web buyer, you know, looking at solutions for my own home or business, well, I've been to plenty of gorgeous websites where I didn't respond or spend money. On the other hand, I have bought stuff from ugly websites. I'll bet you have too. So I've thought about this and thought about it probably more than it was good for me. And over the years, that's led to two things. First, whenever I checked out companies for a product or service I needed, I started paying close attention to what happened when I landed on the site. What drew me in? What did I ignore? What did I click? And what impressions was I left with? Second, I took what I had learned from all this observing and started integrating those lessons in my work for web clients. Whenever I started working on a seller site, I'd mentally put on my buyer's hat. And that totally changed how I approached the field of web design. Of course, a shop-looking website can make a shop-first impression. It can visually convey that the company is professional and contemporary. A good-looking site can even help that company make the buyer shortlist. But I found that by the end of the journey, that's not really the thing that makes the buyer choose that company as the one to do business with. For most business categories, I found that it's the writing that does that, compelling, persuasive copy and content and the strategy behind it. So the way I've come to think of it, good design makes them look and good content makes them think. You've ever heard the term content is king? Raise your hand. Okay, put them down. Have you ever heard the term color schemes are king? No? How about security plugins are king? No? Drop-down menus are king. Nobody? All right.  But they're not the purpose of having a website in the first place. Naturally, companies need an online presence to engage and inform their buyers to point with some respond, leading to leads and sales. Now, if your website has beautiful images of, say, the jewelry or fashion items that you offer, well, it's really the pictures that are doing the selling. But in most other cases, when someone is responding to your site offering business services, well, once again, it's because the words show them, it convinced them that your approach might work for them. If you're selling web design, of course, your portfolio is important to show capability. But that's just one page. Throughout your site, there's content and there's design and they both have a role to play. But I find that there's a third factor here and it's the place where content and design overlap. I call it content presentation. It's about using design not just for aesthetic appeal, but to intentionally draw the eye into all the essential messages on the page. Because if folks don't read all about those product benefits, they have no reason to use that product, right? The thing is, those busy people today with short attention spans are really just kind of scanning websites instead of reading every word. And especially with the growing glut of information out there, I think it becomes more important than ever to capture people's attention and get them to linger instead of bail. And I think some of this does happen naturally in website design, but as we'll see, there's a lot more you can do. So let's take a deeper dive into content presentation. Now, me mostly these days, I do strategic copywriting for websites, working for companies or partnering with agencies and designers. Maybe the designer included fresh content in the website proposal, or maybe they just got tired of waiting for the client supply it. And after a discovery and strategy phase, I try to organize and write the copy in a way that indicates the emphasis segmenting and sequences of messages as a guide for pages that I like to think of as optimized for humans. Also, I've found that site owners, even the designers sometimes could be a little bit too close to it to notice missed opportunities and problems that are causing their visitors to reach for the back button. So I also do consulting audits for existing sites to help uncover some of the on page issues that lead to low engagement and conversion metrics. And I'll share some of those issues in just a minute. You know, there's a common assumption these days that people don't read. That's silly. Of course, people read. They read what they want to read. They just might not read a certain website because not enough was done visually to engage their attention. Or maybe the words they did see failed to connect what was really important to them. So let's look at ways to turn that around. The approaches you'll see today will include aspects of what's called UX or user experience. But here it's kind of a mashup with marketing principles. Good UX helps people accomplish something online, whereas good marketing shows them why it's in their self interest to pursue it in the first place. So carefully thought through messaging isn't really as important if you're doing a site for, say, a public library. But it is if you're trying to convince people to buy your books or anything else. One other thing, we tend to use the generic term content for all the assets on a website. And even though even I use the terms interchangeably, the phrase content writing really applies more to things like informational blog posts, whereas copywriting refers more to the core selling pages, homepage, product or service pages. So two different purposes. And even though the principles today are going to cover both, they're probably most crucial in structuring and styling core selling pages in an effort to get people to engage and take action. Anyway, every West for the next half hour or so, I would like you all to forget everything you know, and everything you've done. And let's take a look at website design with fresh eyes. First, we'll dig into some ideas for visual engagement and some ideas for copy engagement. We've already learned overall that core pages, especially home pages today, are less likely to be read if they're one big pile of plain text. Breaking the copy into bright bite sized segments makes it friendlier and more inviting to the eye before and after. And that's important because people will read a key message if it's visually prominent enough and can be taken in what I call a single eye gulp. On the other hand, you may mention a smart game changing product benefit, but if it's buried in the third sentence of the fourth paragraph, might as well not be there at all. Plenty of product and service pages still use mostly a plain text format, but by converting those to a more of a homepage format, a segmented series of blocks, that lets the visitors snack on bits of content without committing to a meal. Also, remember to keep you most important messages near the top of the page because, sadly, folks don't always make it to the bottom. This one's easy. One of the main uses of images and icons is to capture the eye and deliver it to our key messages. People do notice images first, but generally spend very little time on them. So give the engaged eye some place to go next. We carefully arrange our menus and sub menus, but in the real world, really, only our most motivated visitors are clicking away on all those tiny menu links. According to analytics averages, most folks don't stray too far from the page they initially landed on. It's why it's important, especially on the homepage, to also include prominent links with bits of teaser copy to the most important pages you'll want people to see. Entice them, make them curious, and I think you'll see more page views per visit. Also, if you provide different services or serve more than one business category, list them right on your homepage and not just in a dropdown. People will quickly see that you do accounting for construction companies, accounting for engineering companies, and so on. And they can then click through to pages where you will address their individual issues. Here is a headline that starts at the edge of the page. And here's that same headline that starts closer to the page's visual center of gravity with a little more air around it. As your eye naturally scans its way down the page, which headline are you more likely to read? Which one are you more likely to miss? You see that? So good design isn't just about arranging elements to fit on a page. It's also about syncing with the scanning eyes natural patterns. Okay, maybe walk away from your page design and come back later and look at it or wearing your buyer's hat. You know, it turns out that there's an enormous gulf between the last word of a headline and the first word of text. A lot more people are reading that headline than reading the text. And that's so sad to me. But I fight back and my weapon is the subhead. The secondary headline kind of acts like a bridge or a visual funnel gently guiding the eye in deeper. Again, make your subheads enticing, suggesting that the ideas to come will solve a need, resolve an objection, or give that visitor an edge. For blog posts and other long form content, we still have to overcome the visitors subconscious tendency to go, eh, I'm not going to read all that. You've done that a million times, maybe a million and a quarter. People are more likely to read text in a narrower column versus a full width column. Of course, people are more likely to read text in a larger font size than a smaller font size. Of course, people are more likely to read text with increased line spacing versus tight spacing. Of course, these simple tweaks just make it easy to read and therefore more accessible and inviting to the eye. Now, one way to make long text a little less scary is to insert bold section headers, say every two paragraphs. And of course, you'll use those headers to intrigue readers with your juiciest most helpful benefits. Keep paragraphs short, no more than two or three sentences. Or you can you can make the first few words of alternating paragraphs bold to draw that scanning eye into the content. Okay, I mean bold leading is so easy to do and really do make a difference. If your first paragraph introduces the main points of your topic, turn it into a prominent intro to help jumpstart the reader's attention, or pull the brightest bits of wisdom from your text and feature them prominently as pull quotes. And these helpful quotes about solving the customer's problem can also be presented as quotes from the staff. So those impatient scanners out there might just read the pull quotes or just the section headers or whatever. But two purposes here is to make sure they don't walk away without at least being exposed to the main messages you want to convey. And two, having headers or intros that point to such interesting possibilities that some of those scanners become curious enough to turn into readers. So look at the top one. Look at the bottom one. We make the decision of whether or not to read something in an instant. Thoughts, questions, any other ideas? Just placeholder text. All right. Can you hear me? I will talk like this. No, really? I love technology. I love technology. Okay. Where was I? Okay. Also, some companies respond to a dwindling literacy by having an absolute minimum of copy on their site. On one hand, concise writing without fluff is good content presentation. But don't eliminate secondary information or points that might be helpful to the engaged reader who wants to dig a little further or needs more convincing. Okay. The solution might be a low density topic page that links to more detailed subtopic pages, right? Or you could put longer chunks of copy towards the bottom of your page, which also helps increase word count for SEO purposes. But either way, the visitors choose their own journey. So of course, it's not just design tweaks that draw the scanning eye into the content. It's the content itself. For example, when I'm skimming a site an intriguing headline that cuts to the heart of my issue is going to make me mentally lean forward. But if those headlines are filled with the company's vague self-serving claims and bose, my mouth starts inching towards the back button, sometimes all by itself. I mean, photos, charts and graphs are absolutely good ideas to help break up the text and keep people reading and scrolling. So yes, good point. Very good. So you've seen these superficial marketing cliches that reflect the inside of the point of view of company employees that use the words we and our away too much. So instead, dig down to find the one thing that the company offers that makes it unique, in this case, 24-hour on-call service, then approach that as a benefit from what it means to the customer. When they see that the company truly understands not only their needs, but they're also their frustrations, well, it kind of creates a sense of trust and trust as the prerequisite for a sale. Notice how we has been replaced by you.  John Miller, okay? He says, figure out your customer's story and place yourself smack in the middle of it. He says, too many companies try to be the hero, whereas they should position themselves as the guide that helps the customer become the hero. Okay? Yes, people do care about the company's story this much, but they care about their own story this much. Vig unsupported promises that we often see in headlines and quickly tune out are never as impactful as specific competitive benefits. And yes, we do have to quickly let visitors know what it is we do, but on so many home pages, sadly, that's all they accomplish because they didn't dig deep enough to find a meaningful advantage to stand out from the pack. So here's what a company might want to say about its product. Let's try a different approach. Okay? So you might generally make decisions based on an emotional reaction, so let's help that visitor imagine, help them feel like they're already there. Okay? So same image, but with a more visceral copy approach and relevant supporting points. You don't have to sell so hard if you simply put your product in the middle of the customer's story, right? Bullet points can be useful, but not all bullet points are created equal. Okay? So choose the strongest one and make that your header. In the second example, we're giving, getting across something valuable to the scanning reader. In the top example, we're wasting that opportunity. Okay? We need to include an a prominent, a prominent call to action button. We know that, but if we put on a buyer's hat, we'll realize that folks are more likely to click on it if you give them a reason. So attempt them with an appeal that works on a logical level, an emotional level, preferably both. Second, very important, folks are more likely to take action if they know what's going to happen after they respond. Okay? Knowing the plan raises their confidence and lowers the risky sense of the unknown. In fact, it's often not a bad idea to include a how it works section on your website so that they can get a preview of what to expect. That make sense? Also consider having two call to action buttons. Say one button to get in touch for folks who are closer to purchasing and one button for downloading, say a helpful e-book for people who want the earlier stages of the buying process. Have a path for both types of visitor. The first few words of text, your opening, will determine whether people are going to read further. If your opening is a vague and obvious statement, they'll figure, rest of it's vague and obvious, so why read it? But if your opening takes them by surprise, if it immediately connects on a visceral level, they'll need to read on to see if there's something they need to know about. Plus remember humans are more likely to be engaged and take action when they're emotionally engaged. Okay, let's take a look at these and tell me what the difference is between them. Anybody? Look at the three messages. Okay, all right. But if you notice also there are three different messages that get it going three different directions. In the bottom one, okay, so the point here is with all the points and messages on your website, how will people know which are the most important? Try repetition with variations throughout your site to really drive home your main value proposition. We tend to remember something that's repeated versus something that's just mentioned once. Being so strongly associated with that one important point can help you be the one vendor that online searches actually remember. Okay, so back in grade school, how did you learn your alphabet? Repetition, right? So however many years that's been, raise your hand if you don't remember your alphabet. Okay, here's my point. Again, we need to let people know what it is we offer, but instead of just listing our deliverables, try presenting them in terms of real world benefit to the buyer and maybe add the surface itself as a subhead. So look at the difference between these two approaches. So notice in the top one, the company is trying to be the hero. A wiser approach makes the homeowner the hero for successfully replacing their problem with an achievement. Does that make sense? So good marketing translates the process from the company's perspective to the customer's perspective and this is what way too many sites out there fail to do. Again, since most business websites pretty much just talk about what they do, most sites in the given category pretty much sound the same, and that's not very helpful for the online buyer who's trying to make a choice. Top headline does get across a benefit, but posing it as a question makes people curious and draws them in. Plus in the second one makes clear who this is for, and that's always smart to include. What's the difference between these? It's shorter, right? Also try to avoid using the word customer or client or patient. They're really just customers from the point of view of company employees. So just use the word you as you would in conversation. In the bottom one there's an implied you, and the other lesson here of course is if you can find a shorter way to say it, then your website visitors, especially the lazy ones, are more likely to read it. Okay, in the top one you might see from creatives who prefer to take a more personal, authentic approach that considers any type of promotional language turnoff, and I get that and there's certainly something appealing about it, but from the buyer's perspective there's really no room for them in that top story. In the bottom one there is. It gets across the designer's passion for helping, but maybe without using the word everyone else that uses. Although blog posts are meant to offer useful wisdom, I think it's cool to add a brief promotional blurb somewhere that helps the buyer along on the next step of their journey with a link, and just as it's okay to add a little marketing to our wisdom, maybe we can add a little wisdom to our marketing. On product pages I like to add some brief related tip or insight that helps the customer solve their issue, and this is important because if we saw if we position ourselves as a resource, serving that person right up front, well we're planning the seeds for a relationship instead of just focusing inward on how we see our company's mission. Although before and after examples we just looked at, they're all doable, they're free, they don't require configuring a plugin, and you can start using them tomorrow to tweak and improve your site, or at least know enough to work with someone who can complete the improvements. And remember when you're developing a new website it makes more sense to start with a copy and then build the design around that because the risk there, instead of pre-building the pages and you know trying to fit in the copy, because the risk there is squeezing the messages to fit some arbitrary template or layout instead of arranging them to fit what that visitor needs to see on her laptop in her kitchen with her credit card out. So don't forget when a viewer's eye lands on your page that's your first opportunity to grab those eyeballs and put them in your pocket, so to speak. Be sure the first thing they see is something that matters to them. In fact think about this simple formula, make the headline about the buyer and the subhead about the seller. Headline, buyer, subhead, seller. In fact the more you know about your customer and what's important to them, the more you can use that to approach everything on a business website as an opportunity to connect. If you have a video on your home page just saying, watch our video, throws away that opportunity because if you don't make it sound interesting, unique and truly helpful, why would they? And that's often a problem when company insiders try to write their own web copy. I mean they know their company but in fact they're so close to it that their words tend to appeal to other company insiders with something to sell rather than real world buyers with an issue to solve. Company managers, employees also tend to copy the same worn-out phrases of their competitors which makes them feel safe but that's no way to to present yourself in a competitive environment, right? On the other hand a thoughtful discovery process with an outside consultant writer can help us kind of stand back and get a wider view of what it is we bring to people's lives and also look closer to get a more genuine chance to you know to make a more memorable connection than competitors who are just yacking about what they think about themselves. Now if web designers can create sharp-looking websites with powerful copy points that grab and keep people's interest, then deliverable is not just visual website design and implementation. It becomes a strategic marketing solution that fulfills what that company actually needed in the first place. In fact for the web designers here, let's remember you're not in the design business, not really, you're in the marketing business because in the end it's not about getting people to fall in love with the website, it's about getting people to fall in love with the product. So if you remember anything at all today, remember this. If you're working on a seller's website whose hat should you be wearing? The buyer's hat of course and that will make it easier to not forget what's important here. So if you want to dig deeper into the stuff, go to tomtolerici.com, scroll down for three free ebooks you might find interesting. They're all quick reads with other fresh ways of looking at this stuff, there to be shared with anybody who might find them useful. You can also access the slides today at tomtolerici.com slash eyeballs.pdf and that's all I got.


Young lady in here today y'all she don't really need no introduction man. She been on boss talk 101 before her interview the last time she was on here. If you go back and check her out man, you'll see what type of energy she brings and just the dupeness of the loyalty of her the way that she you know have been dedicated man loving the vibe the boss talk movement man check it man Terry cherries in the building she started her house a cherry she started the house a cherry I didn't win the winning game so far y'all listen we got so much beat and now the new generation with the boss talk pride time y'all just don't know how much that means to me and just how much I've been pushing me you know I'm saying because that means a lot special for the new generation to come up and for us to get a platform to sit our stones man we feel it go hard and I mean you we already people don't realize how much work is going on on the back side man the people that's so dedicated and we we got so much that we got that people don't know what's going on and that's why I know it's something special because we're putting in that work and building this foundation a lot of people are talking about it and like I say without you it doesn't happen I thank you for everything that you've done your dedication you motivate me talking to me sometimes when everything seemed to be going crazy I be like I can always talk to cherry cherry and everything seems to just go away you know I mean the problem sees to you know what I mean so just tell us a little bit about the house of cherry and what you're planning with let me tell you something baby for all the audience that's out there we be going city to city town to town dust the dust and we looking for that raw talent you know I'm saying to put on that boss talk primetime I'm talking about the people they got the talent they send these small places that ain't got the money for it they ain't got the the life for we going down dig and deep we accent we look around for you now I want you to know now if you got some talent and you in a small place and you don't feel like that you got that shine hit us up on boss talk primetime man listen man go to look we want to see I want to come you know we can from city to city with the thing you feel me we pushing this thing man yeah you know I like I say I've seen the work I know you went down to South by Southwest yeah I mean definitely how did you like that would it just that's the first time we had a we had a good time with supporting each other you know making a change going out you know I'm saying doing concerts and stuff that we had like built up and it was a little bit of sweet it's a little I'm ain't gonna lie it's a little drama you want check out the house cherry cuz it can go your way you know but I wanted to I really wanted to make it where we can make a change out of you know I'm saying take people and have them to come together and support each other they don't get the support you know I'm saying from the outside world but we up there growing or some people who already be honest for a long time they feel like they ain't got the publicity and spot that they need this well I'm talking about that prime time it's giving us a platform for that you know I'm saying especially not little little neighborhoods where we come from everybody different backgrounds but right here on boss talk prime time this new generation it's worth it baby


Today I have the pleasure of speaking with Richard Brecciani from Arafura. How are you today Richard? I'm not bad Tracy, how's yourself? Well Richard this is extremely timely that we're speaking to you with all of the current conflict between the US and China and now with the Chinese conflict with the Canadians everyone's looking to Australia for magnet medals. Would you agree? I would agree. We're a very very stable country. We've been saying that for many many years now and I guess what we're seeing to seeing play out in the geopolitical sphere really begins to reinforce that fact. Well we just did a piece actually on how the US defense law has everyone also looking at Australia and of course it didn't hurt that your resource, your gold market is taken off so you've got investors around the world looking at you. Would you not say now is the time to be looking at a company like Arafura? I think it is. We're dealing in a sector that is really starting to grow. In the magnet space of course our rare earth is going to magnets. With all of the changes that are going on or continuing changes going on in the technology space we're very very well positioned to be able to feed that particular sector. As you know we're completing our definitive feasibility study and that will be out in the next couple of months I guess investors will really start to understand the value proposition that Arafura offers. And for those of you out there in investor intel land and you're going what are these rare earths? What are these metal magnets? I'll tell you what they are. They're currently controlled by the Chinese and especially with the processing aspect and of course Arafura is you know well on your way with your processing techniques. Is that correct? That's correct and just recently we put a statement out there that's told the market that our entire processing operation will be located in Australia. We're not mucking about with having it in multiple countries or anything like that. We really want to be able to focus our operations in Australia for stability purposes and actually I guess your hearers or your listeners will know about some of the some of the things that are playing out in Malaysia right now which really reinforces our decision to keep it all in Australia. Well I was trying to find a way to ask you about Linus so let me just ask you about Linus. We were all surprised to see that production had been shut down because aren't they the only other you know magnet material producer outside of China right now Richard? Of any size that's that's correct Tracy and I guess we were all pretty surprised to see the the decision out of the Malaysian authorities and and I think Linus were probably the first ones that were surprised but so were the rest of us and I guess that's done a couple of things. One it's it's it's started to curtail their production immediately they that already been looking for an increase in their production capacity that had to be given the okay by the authorities that didn't come so they've shut down for the last month we don't know what's going to happen in the future because they've been told they have to manage their waste more effectively moving forward there's a couple of deadlines they have to meet one in mid February one in mid September that may have the effect of a longer than anticipated shutdown which will have a quite a profound impact on the market considering that they're currently putting around five to five and a half thousand tons of NDP are into the market per annum. Well I've actually been surprised by how little media coverage this this has actually garnered especially with everything that's happening in the United States right now and in Canada with the Chinese and the negotiations having to do with trade so with regards to the current global you know I would argue shortage of rare earths are in particular neodymium and prosidium they talked us a little bit about when we might start seeing that as investors and shareholders start seeing maybe you know a spike for instance in stocks such as yours for instance. Well let's hope that it's not just a spike in our stock but something that that brings us up to a higher level for a prolonged period of time Tracy we've seen enough enough spikes in the past that in rare earths that have really scared a few investors away and we don't want to see that happen again but look I think with our definitive feasibility study coming out fairly soon investors will understand our investment proposition very very shortly I think they'll be quite comfortable with the results that we put out there and with the uncertainty sitting out there in in the market in terms of supply coming from Linus for example and also burgeoning demand from the customers of magnet manufacturers in Japan and China I guess there are very very bright days ahead for the NDPR space and in particular our if you're up so I think what we're basically trying to say here is that we've got a great opportunity right now with with your valuation for instance for savvy investors to be looking at the magnet material companies presently what are your thoughts I think it's a tie time that people came back into the sector we're probably not seeing enough of that at this point in time and we're riding off the back of lithium cobalt or the battery side of things and of course the motor in an electric vehicle is is what drives the vehicle along so really it's only a matter of time before investors begin to understand that investment in lithium and cobalt for batteries is exactly the same as investment in the permanent magnet sickness motor of an electric vehicle one needs the other so so an increase in one part of the sector should lead to an increase in the other I'll tell you it's a real pleasure to speak with you today thank you for joining us and you're welcome


starting in a couple of minutes just got to get the stream up and good morning everybody it's 8am eastern new york time we may have some volatility in our session but first of all i am going to go through the disclaimers all book map limited materials information and presentations are for educational purposes only and should not be considered specific investment advice nor recommendations trading futures equities and digital currencies involves substantial risk of loss and is not suitable for all investors past performance is not necessarily indicative of future results okay just a quick reminder everybody of the the new format that we established last week they are roughly in 15 minutes but in practical terms not exactly 15 minutes and today with a major piece of economic news being released at 8 30 eastern we're going to spend more time looking at that i imagine okay um talking of which let's have a very quick look at the calendar before we before we start looking at book map so let's just get the calendar up okay at 8 30 am eastern we have um we have the core cpi so we have cpi basically um 4x factory here i've got this calendar up just for a change because they have this lovely red and yellow coloring they clearly indicated it is red and other than that on the calendar we've got the crude inventories at 10 30 which may add a bit of volatility and the budget balance at 2 pm by which time i hopefully will be fast asleep okay switching back to the markets okay um before i spend any time looking at that educational um content that i or ideas that i try and generate for every session let us just look at es in book map as we approach the cpi release which is now in 28 minutes so just a reminder one of the things that i like doing before we have a big release is looking at where the zoomed out resting liquidity which is going to move my microphone because it's a little bit too close um where the resting liquidity is just because it can easily get there um on a on a major release which doesn't go with market expectations so you can see here up at um four five two four seventy five we've got 407 contracts and below if we ignore that we ignore this band at four five oh nine um if we look below four five oh three and four five zero zero you've got some liquidity but the big fat one is up at four it was essentially four five two five so we'll note that in fact i mean um since the easiest way for me to note that for this purpose is just to um grab it and put it onto the trading view charts we'll just pop it on there come on okay so it's it's marked there so should should this chart move rapidly at eight thirty we will see it in other words it's up there okay so um so that i have time let's go into our little education ideas session by the way one other thing to note with um with book map and also trading view today i'll just mention it i always try and mention when anything is changed on the screens i'm not showing market pulse today there's been a technical glitch with the latest updates so um the book map team are working very hard to fix that and hopefully it'll be back on our screens the next time we have a webinar on friday i think this affects everybody not just me um but um yeah we cannot watch market pulse on the screen for this session okay um one other thing uh on trading view um i've cleaned this up a little bit you'll note that there's only three indicators on es or nq and i'll just expand what those are um so i've popped in in a very faint shadow form the visible volume profile this is so that um we can see on a high level basis or high level in terms of a three-minute chart being scrunched up you can see that volume profile so you can see how it relates to these supply and demand trades that we've been taking and essentially you know whether you're talking about white coffee talking about supply and demand or you're talking about volume profile essentially you're doing the same thing or to a large extent in my personal opinion you're doing the same thing so i just thought i'd put the um the volume on and as we zoom in and out that volume profile because it's a visible profile ie it covers the bars that are visible on the chart window that you can see with your eyes um that will change and it is very very faint and that is deliberately so so that it does not get him in the way of the developing value shown by the v-watt bands and again i reiterate the the v-watt bands are just for seeing the developing value in the eth session and also in the rth session um and therefore no other purpose they're not really to take trades um at um two standard deviation or one standard deviation of value you know just because for example here it turned around at the top of developing value does not mean that that is the type of trade that we take okay um let's move on right okay the idea for today the idea i thought is something that i would expand upon and i try and always when i expand upon um to be practical in my explanation discussion of the topic and when i say discussion it is a discussion so if you're on discord feel free to pop any questions or comments in the movie eth futures channel inside the bookmap discord or if you're on youtube just um just pop a question in somebody our mirror is there cool okay good um i hope your trade works out for you um i will make sure that i've got the comments visible all right okay so the the first or the only real educational topic i want to discuss today is this concept of casino thinking you've heard me mention it in quite a few of these webinars and by the way what you see on the screen is just some random numbers it's not my you know a real part of my trading plan or those numbers are not a real part of my trading plan um and um yeah i just want to talk about targets uh and how they relate directly to casino thinking and when i say casino thinking i'm talking about you operating your trading business as if you were the casino um and you were trying to get an edge over a sequence of trades that has statistical um soundness so in other words a large number of trades and not one trade so we're not talking about home run trades we're not talking about the the type of trading where people take one or two trades per week that is not something that i personally do um i it does not fit quite into my makeup and i also think that statistically it is very hard to get the number of trades um to show that you or to demonstrate to yourself that you have an edge if you only take one or two trades a week um i think i'm just repeating myself and i'm sure i've said that before okay um right so i'm talking about over a sequence of trades um how operating as a casino can give you an edge all right okay um and i'm now going to talk specifically about what you might have put into your trading plan or what you might consider putting into your trading plan both in terms of daily targets uh weekly targets monthly targets financial year targets whatever um so we're talking about um the concept of tangible targets that you are trying to achieve regardless of whether you do achieve them or not that are in your trading plan okay and and how you can achieve them and how if you do not act as a casino it may become very very hard to achieve those um with consistency and regularity you may well have a great home run today you may become boom and bust tomorrow but that is not what we want to help you with or it's not what this segment is all about okay um in terms of daily targets i may end up doing a typing here um people also people often talk about a daily target and and a risk limit so so they'll they'll talk about things like um not losing trading x trades in a row um not having a drawdown a drawdown of more than say 500 dollars in a day excuse me i'm typing those out because those are the common things that you hear about when people are are talking about trading plans in fact if you go and do google searches youtube searches whatever and you watch videos on trading plans that's what they all talk about right okay well that's one thing that they most often have in common all right what i'm talking about really for the purposes of this is something slightly longer term so i'm talking about your maybe it's your weekly target if you take lots of trades maybe it's your monthly target if you take slightly less trades um by the way uh i can i can see that the market is moving up so i can occasionally flick backwards to uh to the esr just keep that there i've got a shortcut so i can i i should be able to get backwards and forwards anyway um and i'm saying um yeah those are a great idea and it's definitely something worth considering having in your trading plan in other words i do have such a thing in my trading plan so not exactly what i just said but it's something specific to my trading statistics but um in addition to what you might be trying to achieve today or today plus tomorrow what you actually have to do in my opinion again and all of this is my opinion is you've got to have a look at a slightly longer term because no no business tends to operate on a day by day fly by night kind of basis so um the target that i've got here now just highlight it in blue there is just an imaginary target for say the rest of your quarter the rest of the year whatever it is that you think we are discussing here so you can say to yourself my financial target for the rest of this calendar year 2023 is 40 r without the drawdown of my account exceeding a peak to trough drop of 20 r and i may have to draw what the um last half of that sentence meant so bear with me while i get the impen and make a mess on the screen okay so say this is a graph of your um of your equity so as your as you win trades and your equity rises up the idea of um a a peak to trough drop is that if this is the peak because that is the top of your equity so far um that it will not drop from there down to 20 r to and we'll talk about what r is again in a second that is is the basis of the second half of that discussion if anybody's got any questions on that or i'm not making that clear um i do have a question uh lash from rakesh since the long-term high liquidity is on the top way beyond the developing value is there a possibility that the current value will be expanded upwards um like sure we never predict the future anything is possible um if you're talking about es coming into a major economic release um definitely possible and and q it's possible with or without such a release um so yes i think you've got to keep an open mind when you look at any of that liquidity before a major release and we've got 18 minutes so i'll keep going with this for a little bit longer okay so that is what a peak to trough drawdown is right what um what can you do to ensure that you don't have that you know example 20 r drawdown okay um i might just rub that last thing out there let me just rub that out okay right um i might go back to the pen as well okay right if you have designed your trading business such that every single one of your losses is one r that is in control it's quite easy to see and to forecast as you go through day by day by day when you will have that 20 r drop and um your business will effectively be quite structured if on the other hand you have not taken the time to structure your trades and your business so that um on any single trade um you do not know that you're taking one r as a loss and you've got to assume that every single individual trade sorry it's my personal um my personal opinion you have to assume from a personal opinion perspective that every single trade has a 50 50 chance of winning or losing um so you have so in my mind you have to work out whether um you know what is the loss that you will be losing should you lose um if you have not set up your business so that it is one r on every occasion and by one r i'm talking about the one r dollar value okay if you haven't structured it and i can give you hints and tips on on how to i spend a lot of time myself um programming my own tools so that um so it's all structured around equal dollar value risk um but if you don't and then you don't have to do that in an in an automated way that i've done it but if you don't have the tools set up for yourself whether they're manual or whatever approach you take then what you could result in is have one r for this trade here four r for this trade here two r for this trade here etc etc so in other words your loss becomes haphazard and i'm talking about the losses here i'm not talking about your wins i know we spend an awful lot of time in all our webinars talking about um triggers setups etc but the real basis of this game and i've said this and my colleague tom has said this it's about risk management right and so if you don't have a way in which you can monitor your risk management so that it is effectively or as close to as it can be to equal dollar value risk for each and every investment bet whatever you want to call it every trade that you take in the market then it is going to be very very hard to have a financial target like the one up above that i'll highlight again um because getting to that 20 r is effectively going to become quite random you it's not going to be 20 individual trades it could be three individual trades uh so you know so you say so you actually met that and and you had three trades that got you minus 19 r but you did actually get to your 40 r for the financial year you might think you've cracked it but what you'll find is that that is virtually unrepeatable um so what you're trying to do is to ensure that you have the same loss time and time and time again so that um you're giving yourself um you're you're giving yourself a business that if you took to an accountant or a bank um they could vet and they could see that um you know that it was structured as a business and not just a pure gamble and you can also see that it then can relate directly to your trading statistics for example if you got trading statistics on your win rate um on the likely r multiple of winners of particular setups if you have those those statistics would then likely become absolutely useless if you were losing random amounts on each and every loss that you made you know those statistics are a lot more useful or just about the only times i would call them useful is if you have um clear parameters for an equal dollar value um loss anyway i just wanted to quickly um explain what i meant because i've been talking about this casino edge for a long time and the casino really is all about this this line here it's the losses it's not about your winners right um you know we can get into um scaling out you know letting winners run on certain trades as you know we can get into that many many times over in future webinars but that is to a large extent irrelevant if um your your losses are random and i just wanted to um to to stress that again and um i thought maybe i mean this kind of statement here it hits a bell it rings a bell in my head because it makes me look forward to operating this you know this trading game as a business rather than as what is going to happen today today is can be very very short-sighted and you can just be totally and utterly focused on having a winning day rather than be focused on the risk management if you if you make your targets available to you that cover periods longer than today that gets your head into a different kind of headspace and that that brings the whole concept of risk management to the forefront so you know one of the things it hammers home or it may hammer home to you is that you do not want to damage your business in such a way today because of sloppy management of risk that mean that would mean that you cannot meet that future financial target whether it is the quarter of the month the year whatever anyway uh it was just a thought so let us get rid of that let us go back to yes um we're going to we're going to try and do some context prep very quickly for the next 10 minutes we've got about 10 11 minutes before the release um and i will just ask uh i'll just have a quick look see if there's any more questions i know i've been speaking quite quickly during that set during that little educational bit there but literally we do not have a lot of time before that economic release it comes out in 10 minutes anyway we will jump to some slides to give us some context of what is happening okay let us go back okay let's just look at the daily so despite the the down day um yesterday and you know the run down from um this little swing high at last month's close effectively that's what lmc stands for we are still in this month multi-month uptrend so that's something that is worth noting and that applies equally to es and if we move forward to nq so nq's stronger it's well above that uh that multi-month uptrend line so we're still in that longer term uptrend line okay um look right i wanted to pull up this um this is something i mentioned in friday's webinar about using the free trading view heat map just to get an idea of what happened and what may be in play by way of the key tech stocks and here we've got a few of the key tech stocks in big red numbers we've got amazon microsoft google and apple and importantly apple had its iphone press release overnight um and yet it went down so it's just interesting for the market going into a big economic release note does this portend that we could have a downtrend day i don't know but one thing that i do know from statistics that i have kept or is that there is a probability that um if we do get a trend day um it is more likely to occur when you have a major economic release before the market opens here we've got the 830 cpi 830 eastern time so we've got that factor in there and if that does take place i know we do get into a trend day it is likely that the high or low of the remainder of the session that includes the rth is made um within 15 minutes of the release being made so if the release is at 830 all we're saying is that there is a probability that say we have a downtrend day that the high for the next eight or nine hours is made within the period 830 to 845 a.m eastern so it's just that okay let us go back and have a look at context in the terms of the profiles and i'm just going to show you where we are um so we've got a large value area if i time to draw again i think so i'm not going to merge all the profiles for this purpose but i'm just saying that one thing you've got over these last few profiles is a large value area there right does that mean we're setting up for a big down move taking out potentially a little poor low there it's not easy to see it's just um it's just a technical thing in this particular seara tpo but i won't go into that does that mean we're going potentially going down yes it's a potential um but they do love to squeeze people so if it becomes too obvious that they want to go down they will squeeze all those late shorts and take them as high as possible before they ever do um go down that's just one of the one of the games that they love to play so if we look at that profile there as well i mean there is some uh tapering off a value there at four five one six so it'd be interesting to see whether we get much above that if there is a little move upwards from the economic release in seven minutes or whether we go straight down and start moving into the to the value below and if we zoom right out and look there's another big big values in there um if you really want to know about longer turn composites go and q-cell 30 stop go and look in tom's channel in the book map discord where he covers it in a lot more detail than i ever will okay and i'm just going to move that one out because i want to have that visible to me so i can help um provide some commentary during the release and we have a look at the nq one so let's just zoom in again it'll be interesting to see if we can get below this little tapering of value here which is around about the 20 daily moving average that's at 15 400 so can we break under 15 400 that may be a hundred points lower than we are now but anything is possible with these large economic releases so that's just the context we're in an uptrend but um yeah there's potential to move down and and on nq as well it's it's relatively clear that that the um the upper boundary of this liquid of this value over the last few days is around the 15 600 mark 15 610 and there's some liquidity up there as well so you know they usually play that game where you you can see some liquidity in nq both before above and below before a major release let me just get rid of that as well so that i can have it on my screen okay we have five minutes just having a quick look again at the um three minute charts so in in this context with that we've got the pink line there which is settlement both for es and nq so we're relatively unchanged for nq and we're a little bit off uh just a little bit below settlement for es we're going to stay with the um the bookmark chart right through to the release i'm going to turn on my financial juice feed i don't think it comes through my microphone just a year of a year uh increase in headline cpi to three spots six percent in line with median estimates from a low of three spot one percent i might just mute it i'm just a little concerned it will come through and it will distract people so if we um zoom back out and look where this liquidity came in though so they added 50 around about this time here which is not too long ago 10 to 8 and you've got this little iceberg a buy iceberg of 136 and they've kept it there signaling that they will transact again well signaling they may transact again should we get back down there and more interestingly coming into this news release they've removed the liquidity up at 4525 that i pointed out at the beginning of the webinar so that big big um resting liquidity that was there they've taken it all off or taken off 350 of it so they've taken off as good as all of it there is this resting liquidity up at 4545 4545 and again i'm speaking in december futures values not september we have rolled the volume shifted on monday i rolled on the monday it's interesting that that um that level there 4545 that that liquidity has basically stayed constant throughout the asian and european sessions so that is interesting that they have not taken that one off again that's 33 points above us so it's hard to imagine that you get straight there at 8 30 but it doesn't mean it won't get tagged later on during the rest of the day so just looking at what's happened here i was looking yes and thank you they both basically had a rejection of a level at 4515 so this level up here i was just looking at a much shorter time frame chart and what is on it nq by 26 iceberg 15491.75 there's just nice burglar i got there nq i'll just have a very very quick look at it to see if there's anything in nq that we can see i've found since we rolled in december to the december contract we've just got these two alga liquidity bands that are bounding each side of the market and there's not been a lot of great resting liquidity that we can use as magnets or targets um maybe that will change after this release who knows there have been some good resting levels but not as many as usual i'm just having a quick look so we had a little stop and iceberg just there and a 53 iceberg by iceberg in nq is a significant number so it's interesting that they are trying to support this level so what should you do coming into an economic release unless you've got some very very good justification because you've done some analysis or you know something in particular please keep an open mind anything can happen we tend to to lose the most money when we get a fixed mindset i.e we are convinced that it will go in this direction now or relatively now that's when we lose the most money we tend to make the most uh the most money when we are open in our thoughts and are willing to take nq cell 31 stop okay we have had a little up and then straight down so the release has happened nq cell 20 iceberg 15436.5 so the the cpi was 3.7 against a forecast of 3.6 percent so it's likely above the level so inflation is higher than anticipated nq cell 46 stop so we've got this level here at 4481 which is probably looking quite appealing now we've got a big breakdown see what kind of retracement we get we've got some trap sellers there potentially if we can just get above them just look and see we've got a contra we would have seen whether we can hold this o1 level where they've got a buyer of about 200 at the o1 level but we're below them already so i'm just thinking there may be some resistance now at around o1 and can they hold that so i'm just holding my cursor roughly where the resistance is and q by 20 for iceberg 15415.5 i would have been looking for a short just above that level that in towards the o1 just just a little squeeze would have been nice to get short but i'm not trading i just like to point out i'm not trading here we go a nice little squeeze coming up see how i take it so if they will get past this o1 level that i just pointed at maybe they will got some liquidity up at the o5 so we're into where that buyer bought at 200 previously around about there we've got this liquidity up at o5 i haven't got any retracement tools i can't tell you what a 50% retracement of this move is but i can tell you that there's a little hvn up at o625 which is about there just on top of that liquidity there so so far it was quite a clean move clean retracement back straight to this band of liquidity and we've moved straight back down again and the target would be that 4495 which has stayed very steady so the liquidity was more useful than the large buoyant trader and then again 200 is not a huge amount for es so i'm just saying that there is a little hvn up at o625 and one trade setup that we do like looking at here is the category c or the up thrust where it just takes out this little high its liquidity goes as high as it can and then falls and i've also got to bear in mind that i said keep an open mind so it is also possible that the low for the remainder of this session that and the rth session has been formed at and cued by 180 to stop so this has been quite a good squeeze so if we zoom back in and we look at how much of this delta is red at the bottom of this that's what that's why i use this to see have we got you know potential potentially quite a few late sellers is there a tapering of the volume profile what is it likely to get back back up to so the first thing we got back up to was the little hvn o625 and then we've got back to the main hvn or vpok and vwap up at o925 so we've managed to get back there seeing if we're now going to get a reaction so look what's above now we've still got a little liquidity up there so it seemed to be that we were getting a retrace towards the scene of the crime and the breakdown from the release or the release really occurring was up at the 1175 12 mark so maybe we're going to get a retrace right back to the crime and the scene of the crime is a euphemism or another way of saying the major economic release so the price was effectively around about 1175 1245 12 at the time the price was released but so far we're just going right back up to it i'm watching to see whether we can zoom in on this one whether we have just rejected vwap and we're back under yesterday's low so so far you know if you managed to get it if you managed to get a an up-thrust trade around about the o970 at vwap you would have done very very well so there's been a nice rejection of vwap straight down to the liquidity that they put in place at o350 and now they've removed that so the next question becomes are we going to get above the scene of the crime so i say it's 1175 1175 1245 1175 so far we're right back to it so it's decision point here this is like the continuation of the auction after the initial crazy reaction and q-cell 21 iceberg 15 482 so we're forming some value here if we go into the microstructure and zoom the axis out up a bit form some microstructure there we're back into this and q-cell 20 iceberg 15 479.5 we've been both sides of that structure now we're exploring higher so we're now higher than the price release of the market i'm just having a quick look at questions or comments in the chat there is nothing there there's some nice liquidity levels above but we've got to look at the microstructure to see are we forming a slightly wider range of value around about here i can draw it but essentially i'm talking about 45150 down to about 45975 it's a new little value area there you can see it over here so if i zoomed out you can see there's nice balance of the profile there and q-cell 20 iceberg 15 479.5 i don't know if you can hear those iceberg alerts every time i get them or not i don't think that goes to discord or to youtube i think it's just my microphone so we're at the top side of this little congestion area now do we have the urge to explore or auction higher so fun not but the fact that we've now had how many tags one two three yep they're breaking higher now on the third in fact you could say it's like the fourth tag they're breaking up higher and they're providing some liquidity up above there so we're auctioning towards that liquidity up at 19 now why did i get my profiles up so i put them back on my main screen so i can see where we are in relation to the value that was formed yesterday we're close to close to settlement now we're taking that settlement and es is just failed just shy of the onh the overnight high and you could also say that it has failed into this liquidity band here so i've got it today i've got it i'm showing the liquidity a little bit more more brightly than i normally do so i'll just zoom out again but you can see it there if i if i make it a bit dimmer you can and we zoom out you can see that liquidity band that's forming the initial resistance is a little bit easier to see than how i had it before when i was when i had it on very bright so we've got some liquidity here can we munch through it or will this be a good barrier rejection wall to take us back down so we're right back to the scene of the crime again 1175 and this little value here let's just zoom in again yeah this area here marks the bottom of this current value congestion zone trading range whatever you want to call it i'm just looking to see where most of the trades took place from what i can see there are a lot of trades in the last swing up in the 13 to 14 zone so really that little zone there so that for me is the little line in the sand at the moment but it would be tempting for them to come up and tag it but the first thing they're doing is tagging this little bye ice and seeing how many how many orders it wants to transact so if it's 24 only 25 so not huge no they've added another one so you can see that they've taken two bias bigs of 56 and 25 is that enough to give them enough fuel to get back up to the 4514 or not it's really just basically a lot of chop on this release coming back down to a key level being the boundary of yesterday's range yesterday's low which is right at 0 750 so are we going to stay in range or are we going to go back to exploring below yesterday's range in other words is this just a was this just a big big squeeze up to get the fuel to go back down to target that 4495 and the 4490 that is the question one thing I do like to have as you know from previous webinars using these and Q by 20 iceberg 15471 just another iceberg alerts I apologize I like using some of these resting cell icebergs as targets when I find a long position to get into again nothing works every time and here my wider approach would be to eventually get down to the 95 and the 90 so the fact that they have this as a potential target you know a lot of me would like it to get back up there so I could short back down towards there so I would be hoping that these sellers will get some more business up there but so far we are forming quite a decent number of sellers here so we're going to trap these people and then squeeze them up or we just going to form a new line in the sand here we're back under the scene of the crime again the scene of the crime was about 117512 and we got down previously almost to that 4495 thank you yeah I'm glad the alerts don't come through what I will I'm actually do the next time I do a webinar during a very volatile period where I'm going to get lots of alerts as I'll switch them off for myself so I mean it's relatively easy to do so if I go into NNQ and then I go in there and I get to the stops and icebergs on chart and I turn off these alerts so that I don't get too many of them but whilst we're here we can have a quick look at NQ you can see that I'll go bands bordering the market you can also see a tiny cell iceberg involved in pushing it down not seeing a big red tail in delta there to give us some fuel to have a nice little retracement so in other words there's nothing there yet that would necessarily want me to go along and again I'll be looking at shorts and the slightly higher time frame perspective whilst we're looking at this I can explain a little bit about how I use multiple time frames and they don't always stay the same so I look at lots and lots of different time frames I look at lots of correlations you know I'll look at the the daily the weekly the monthly etc but from a trading perspective we are now finally getting that retracement you know with this 105 200 by iceberg giving them enough fuel to push it back up a little bit but I don't know if we're going to have another retag that's 16 50 maybe we will on the RTH open but yeah but what I tend to do in terms of how I use multiple time frames for trade execution that's in execution of setups that are in my trading plan is that I'll have a slightly higher time frame and a very short time frame so you know in ETH Asia I'll have a three minute chart like this ES and NQ chart whether it's in drain view or Sierra as my basically my bias my overview of where we're trading to and from and then I will be using a shorter time frame you know if it's slow it might be the 20 30 seconds if it's faster or it's crazy like NQ it might be the 10 seconds 15 seconds but something shorter and in RTH because three minute chart I don't find that helpful because it moves so much I'll tend to use more of a one minute as my higher time frame execution chart and again be looking at the the 10 second type of time frames on on on the ES in RTH on that basis so the 10 second is more just be able to execute and the setups are really being derived off a slightly longer time frame chart so here I mean because it's been so crazily volatile since that news we would probably have gone great I'm not sure why it did that well it doesn't matter I've lost the trading view chart so I will explain why I've lost them it's it's a little bit of a pain and it's a process that I must do every week which I have not done this week if you're a trading view customer and an interactive brokers customer you get interactive brokers future symbols data free inside trading view as long as you connect your interactive brokers account every seven days or more frequently inside a trading view I obviously have not done that so I've temporarily until after this webinar lost my ability to see the three minute or what I was trying to do the one minute charts on ES and NQ doesn't matter we'll just blow this one up and I'll move this out of the way so we'll just focus on book map and book map alone for the rest of this webinar so if I was looking for something crazy and technical I'd be looking for some kind of long setup with a trail or an ultimate target up there all right because it's because it's they've made it fairly obvious so far that they want to go down but I I just have a habit of just watching them go for these squeezers first before the the nice big moves down so it just would not surprise me if they didn't just squeeze a little bit we also saw the under bicycle icebergs here and since then since we formed the low into those by icebergs they have not been able to retag it or go any lower i.e. the exploration or the auction exploration has not got lower on this little bit below 450350 and when you do see those icebergs it may be signaling to them that signaling to you that they got in to drive it somewhere so you know they got in about 300 by icebergs here and we know that they had 164 here so it may well be the same person we don't know we never know um but we do know that they are advertising a sale up at 5675 and that some of those people have averaged in their price around about the 0450 so even if they exited now and then they pushed it straight back down those people have made quite a lot of money um you've got to be aware that there are a lot of people operating on a lot of different time frames with vast variations in the depth of their pockets in other words some of the people here may have had hundreds of thousands or millions of dollars in the market for this push up towards this 0675 and you know other people have got hundred dollars or 200 dollars at risk so it's just just interesting to see and just because they flagged this sell iceberg here doesn't mean that they'll necessarily fill it what's also interesting is watching when we when or if we do get up there watching the the buyers the sellers and the delta as we approach that 0675 because they may get their fill without ever tagging it and then go straight back down and just check in to see how we're going not got a huge audience today that's no problems let's still hope we provide a bit of value yeah so yeah if we'd got along here and um okay if you were going to trade a supply and demand let's let's dissect this okay you saw the buyer I suppose you saw them take 300 here you've got this target up there this is not a trigger per se might be a trigger for you but it wasn't a trigger for me it's when we come back down and we retest this zone here that's the category a supply and demand or demand zone test that I'm looking for along here I know you've got this liquidity target there but price does not move in a straight line and they often go in the other direction first to fuel a direction you know they go up to fuel a move down so that was the logic behind me looking for along to get up towards this of 1675 and this was the this was an entry or these two little things the fact that we auctioned back down to here which is where they basically bought in and we could not break this was a signal so you could have taken it here you could have taken it here here it's really the location of that to test the demand zone and the fact that you know you've got that quite a big target so if you'd got in here which is about the 050525 you got a 10 point target got a 10 point plus target so where would you have put your stop you know the tightest possible stop would have been around about here so about two and a half points you could put it in you know maybe you'd put in a stop down there but I just I wouldn't have I wouldn't have there I'd have had a tighter stop now I should explain as well that you know in some of the tools that I have for Sierra the way I have done it so that I meet the our discussion that I was talking about in our education session I have to have drawn my stop which is a horizontal line before I get into the market or I don't get the requisite contracts that I want to take in other words punishment for myself that if I haven't clearly articulated the stop so that my system can then calculate the r-dollie value risk I won't get the requisite number of contracts I only get one contract so it's just a pure little one specky but that's the way I work it in my system so that I have equal dollar value our risk and here we are I mean if you had got in here I would have been scaling out completely or nearly all but one contract by there so within you know up to about 1650 and I'd be very very happy with that that would be a 10 point gain that's huge that's a pure supply and demand trade it's a little bit technical because I still think or and what I think is completely relevant but what I thought was that we might go a little bit lower down certainly in rth but again you must take an open mind approach whenever you take these trades so regardless of the fact that I thought the longer term directional bias was down and I had various reasons for it such as the big techs looking quite weak and maybe a retag of those multi-month daily uptrend lines it's irrelevant to you know the trade here you know this is a perfectly valid supply demand setup with a great risk to reward profile so yes you do take it you know it does not matter that they're going down you know that they may go down what matters is that you are protected and that you're not taking more than one hour's risk on that trade and that it has a potential for multiple r sometimes you may take a trade with you know which has a very high probability that we'll only just get you one hour or just above one hour but this was actually an exceptional opportunity for us but and the other thing it had going was that we we'd had 14 minutes or 15 minutes for the time that the actual setup occurred since the economic release so some of that crazy level of volatility had calmed down and the price movement was a little bit more even orderly structured whatever kind of words you want to you want to use and if we zoom out here and you know so you are biased towards the short side you know when it comes back here and it tags that resting eyes but you could say that is a supply supply zone type A or type B test setup for you and you could have a very very tight stop saying that you know if this is clearly what I'm doing I want my stop very very tight within a point but at the moment they've got a good squeeze of all these players down there and they're going to drive it or they're likely to drive it as high as they possibly can before they take their next move so at the moment we are clearly exploring higher so if you look we made the low there we couldn't re-tag it then we've been exploring higher and higher and higher so if you zoom in to the microstructure and look at each of these swing points you'll notice that we are auctioning now we are into more of a balance congestion zone being bordered by this sell iceberg and they are gathering they've got 93 at the moment so it'd be interesting to see you've also got the liquidity zone up above if I zoom out you can see it a bit better so it's really in the 20.5 to 17.5 a 3 point liquidity wall effectively so you know I don't I don't necessarily look for longer swing trades I look for shorter trades but you know you might have been looking at that wall of liquidity saying that's a good point to get in to go back down to there yeah this might be one of the things you're doing what I'm doing right now is looking at seeing whether now that we've done this this tag of this previous supply zone whether we're going to have a breakout failure and up thrust are we going to reject this or are we going to continue to explore up at the moment we have not had a rejection we have continued to explore up so we're going into that resistance liquidity band or we're getting rather rather it's not a resistance liquidity band it's a liquidity band let's be objective about any discussion commentary analysis we have on this this is just a liquidity band and the largest level is at four five twenty which is at 207 I as I said I like volume dots so I can see I can look for large trades because they can often be turning points so I'm looking to see what was this size here so it's nearly 600 and then I'm seeing because we often get this one two punch at the end where we have a move up and then we just have one last drive up I'm seeing if we can get a rejection we can go above it and then reject back below this big trade which was at four five one eight and a quarter or a half we're basically in between are we going to reject that or we're going to continue to get deep into this liquidity band and you know whenever we get a chance an opportunity we're going to have a look at the resting liquidity and see whether it's still there or whether it's now being removed and become irrelevant remember this four five four five that we said had been there for the entire Asian and European session that's still there so even though it was not something that was likely to be tagged straight away it remains on our horizon as something that we know is there and that should we have an uptrending mini session sub session whole session whatever it turns out that we're aware of it it doesn't have to form part of our setups it's just part of our overall objective analysis of using market generates information in looking at the market so we've gone up into this liquidity band and so far we've we have now rejected so we've got some trades there so if we zoom out here and we just look up again this is what we want to see in the delta the delta column you know why do we have this column here it's to see any trapped late players on an upswing it's trapped late buyers on a downswing it's trapped late sellers and you've got some there and we've rejected a little bit so you know as i said you know one of the things you'd be looking at on this one two up move is you'd be looking for a breakup and then failure and back down again so you might have taken a trade short just around about there if you had taken a short at four five one eight fifteen you'd really want to take your stop pretty about four points away you know just the other side of all this liquidity because it's it's very attractive for them but what would you have got four five one eight fifty you would have already got one r so you know whenever you get one r you've got to be happy you've always got to approach this um with a very positive happy open mindset you know one r great the market gave me that you know this is the hardest way to to earn easy money it's probably a good description of it so whenever you get that easy money and you work bloody hard to put yourself in a position to get it then just be happy so i'm just having a look as well on this one probably the first time i'm looking at the unfinished auction scenario not quite there just wondering if we had a big fat unfinished auction but no but it does look like it wants continue the exploration down anyway at this point we have reached the one hour who knows what will happen next i hope it was off


Where we are at now is a place filled with mystery. My name is India, and today we are going to discover the secrets of Israel's mystical city. Here in North Israel, there is a small and ancient city located up on a mountain top. This city is called Svat. It is considered one of the four holy cities in Judaism. This is because it has been a center of Jewish life for ages. But there is a bit more to the story. Let's go see what we can uncover. The city of Svat has a unique look. These streets are cobblestone and there are accents of blue all over the buildings. Plus, the view from the city is unlike any other you can see because Svat is the highest city in Israel. The place we are walking through now is called the artist's quarter. On this street, you will see proud artists and their creations on display. As you look closer, you will notice that this art is actually quite distinct. This art is inspired by something called Kabbalah. Kabbalah is known by many as a mystic form of Judaism. Those who practice Kabbalah seek deep hidden knowledge and connection to God. This city, Svat, is the world's center for Kabbalah. That is why you will see many religious people here who practice it. And for many of the artists here, art is part of the spiritual journey they are on. The energy in Svat speaks its own. When you walk the street, when you stroll the streets of Svat, something naturally big happening inside you. So now that we know how deeply spiritual this place is, we should go fill ourselves with some spiritual soul food. This restaurant is called Lechuch Svat, and they specialize in one kind of Yemeni bread called Lechuch. From this bread, they make a sort of Yemeni pizza that is wrapped up for you to eat. Now there is one more place we must see to understand the true heart of this city. This is the Abu Hav synagogue. Inside, you will be amazed to see so many colors and intricate symbolism. Legend has it that this synagogue was built in Spain, but after the expulsion of the Jewish people in the 15th century, the synagogue miraculously moved to the city of Svat overnight. And today it still feels like many people have come to this place searching for something far greater than themselves. That is what this city is really all about. From the art, the food to the spirituality, this place is about uncovering the hidden mysteries of God and the universe. And today, we only scratched the surface. This is the mystical city of Svat. This is Inside Israel. Thanks for watching and I'll see you next time.


I Yo, son, hey yo son. Hey yo son. I'm gonna get back to you son. Hey yo, baby.    Yeah, what's up with you baby?    What's going on with you son?   Keep on going.     She got her cold and scarred This is cold Let me When they gonna let me But then I came to him and they let me in We gonna start this Yeah


What's up everyone take down here welcome back to another video today I'm gonna be sharing my thoughts and predictions on this year's Royal Rumble I know I'm really late putting out this video. I was supposed to record it and do it last week So we're gonna be doing it today because I ran out of time So I have all the matches like usual right in front of me. Let's just get started here first off, I'm gonna start with the kickoff matches So up first is the cruiserweight championship match It's actually gonna be a fatal four-way and I'm super excited for that I was getting tired of the one-on-one matches for the cruiserweight championship because a fatal four-way match for the cruiserweight championship is More extreme and that's what I always think of whenever I think of the cruiserweight division So we have the current champion buddy Murphy versus Akira Tizawa versus Kalisto Versus Hideo Itami. So everyone all across the board is amazing. This is gonna be one epic match for me I've never really been a fan of buddy Murphy now that he's been the champion and how he's presenting himself in the WWE It's starting to grow on me, except I'm still not a fan of his yet I do like that his heel. I do like his style and everything, but in this match I'm just gonna be basically picking who I want to win the most who is my favorite and that is gonna be Kalisto I think if Kalisto wins this match he will project himself into not being in the cruiserweight division anymore and possibly staying on the main roster on Raw or Smackdown and Going for the Intercontinental or the United States Championship in the future So I really want to see him win. That is my final prediction for this match Next up is the United States Championship match Rusev versus Shinsuke Nakamura This match here for me Does not deserve to be in the kickoff match. It deserves to be on the main card However, if you looked at the main card, there is so many matches going on One of them had to go on the kickoff match. That just makes sense for me So this is the match that's going on there for me. I'm a huge fan of Rusev always have been I like that he's the United States champion I just wish he would have won a couple months ago the WWE championship I think that would have been awesome But I think that's gonna happen in the future anyways this match here the United States Championship match I do like Shinsuke. I like everything that he's accomplished and now that he's not United States champion I think that he is gonna be WWE champion at least very soon and that'd be something exciting to see But for me, I'm going to say it is going to be Rusev walking away with this match I really like to see Rusev retain the championship and hold on to it a lot longer and That's my final prediction for this match just because I'm a huge fan of Rusev And I think he's gonna be doing a great things in the future now from the main card I'm gonna start off with the SmackDown tag team championship match It is the buyer versus the Miz and Shane McMahon at first glance. I wasn't excited for this match I'm a huge fan of the buyer always have been since they've came to SmackDown and especially been a fan of the Miz for a long time But Miz and Shane McMahon being a tag team I honestly since they've been trying to make it work at least the Miz has been trying to make it works for So many weeks. I didn't think it was actually going to happen and if it was gonna happen I didn't think they were gonna work together as a team as of late I think they're gonna do amazing and for this match My final prediction is gonna be the Miz and Shane McMahon win. I'd really like to see that I think with the momentum they've been getting recently. I think that's something that's gonna happen I wouldn't be disappointed if the bar was to retain the championship I just think something is gonna happen and the Miz and Shane McMahon are gonna walk away with the championship And that is my final prediction. Next up is the SmackDown women's championship match Asuka versus Becky Lynch.  I'm super excited Of course, I'm always a fan of Becky Lynch, especially now that she is the man She is dominating SmackDown, but Asuka that is somebody that I think is amazing as well And I'm a huge fan of as well For this match, I'm going to say Asuka is going to retain that is my final prediction for this match Just because I think Becky Lynch is going to get an opportunity either at the Elimination Chamber Hopefully an Elimination Chamber match to win it back or at WrestleMania. I think that would be awesome as well So this is my final prediction is Asuka Next up is the Raw women's championship match Ronda Rosie versus Sasha Banks. Now recently if you watched Kevin Hart's newest show where he interviews people. I think it's called coldest balls Rhonda Rosie was a guest on there and she stated whenever she came to the WWE She didn't want to be woman's champion She didn't want to win a championship because she learned with the WWE It's more of telling a story than having to hold a championship to be number one It's more of telling a story and having the fans embrace you without being said My opinion, I don't think she wants to be champion But I think WWE is gonna keep it on her because of the hype. I would like to see Sasha Banks win it But I think Rhonda Rosie is going to retain. That is my final prediction for this match Next up is the WWE championship match Daniel Bryan versus AJ Styles I'm always a fan of AJ Styles always have been it's amazing to see what he's doing now Especially since he punched Vince McMahon in the face how he's kind of excelled and pushed himself a little bit further and I've never been a fan of Daniel Bryan, especially since he returned I was in the old days but before he retired But since he came back it was like he was get it's like he was given everything And that's what I've never been a fan of especially now that he is heel.  I didn't want him to be champion in the first place. I would like to see AJ Styles Win the championship back. However, I think Daniel Bryan is going to retain this match Because I think AJ Styles is going to get an opportunity either at the elimination chamber or somebody else is going to win it at the elimination chamber Or something is going to happen at WrestleMania. That'd be interesting to see so final prediction for this match is Daniel Bryan Next up is the Universal Championship match Brock Lesnar the current champion versus Finn Balor Now if you agree with me on this, that's okay I've never been a fan of Lesnar when he was winning the Universal Championship because Since he started winning it He's basically held it Hostage and hasn't been showing up on Raw barely ever He doesn't defend the championship at pay-per-views too often and to me if you're gonna be the champion Especially the main champion of a brand you definitely should be defending it all the time You should be appearing on every Raw or every Smackdown if you're on Smackdown. That's to me logic I think that's what the WWE should be doing so the WWE shouldn't really have Lesnar as champion Finn Balor though I don't know a hundred percent if he can take out Lesnar or not That is gonna be one hell of an accomplishment if he does do it He would also be the first person to win the Universal Championship two times So that would be very interesting to see if he could pull it off My prediction for this match is gonna be Finn Balor and the reason for that is I think possibly Braun Strowman is gonna come out and Distract Lesnar and have Finn Balor win the match I think that'd be interesting to see especially since it was supposed to be Braun Strowman versus Lesnar to begin with and Lesnar got pulled out of the match. That'd be interesting to see Another thing that I think could possibly happen is Strowman come out and just tear Lesnar and Finn Balor apart making it a Disqualified match a no contest. I could see that happening and then at WrestleMania Lesnar versus Braun Strowman. I could see that happening, but my final prediction for this match I'm gonna say Finn Balor because I'd really like to see that and have him be a two-time Universal Champion Next up. I'm gonna start off with the women's Royal Rumble matches and Basically how this is gonna work is I'm gonna pick for the women's Royal Rumble match One woman from RAW and one woman from SmackDown And I'm also gonna mention some of these surprise entries that I would like to see in the Royal Rumble So my prediction for my one pick from RAW is going to be Alexa Bliss I'd really like to see her win the Royal Rumble. I'm a huge fan of her everything She's accomplished.  She has the last slot I think she'll have something up her sleeve and she could go out and win this Royal Rumble match I think that'd be very interesting for the women's Royal Rumble match and my surprise entries for the women's Royal Rumble match are Lita and Tristratus, of course, I think they're gonna be in it They have been since last year since the women's revolution matches like this. They tend to appear and I think WWE might have Paige even though she is retired I think this would be very interesting to have her have one match where she actually rustles in that'd be very interesting to Have her just one match only return and it'd be in the Royal Rumble That'd be very interesting for her to do of course she is retired There is a risk of injury and if she was to do this it would be a one contract only So it'd be a large sum of money being paid to Paige just to take in this match It'd be very interesting But those are my three surprise entries that I would like to see for the women's Royal Rumble And the last one here is the men's Royal Rumble So for this one I'm gonna pick two people from Raw that I could see winning the Royal Rumble and two from SmackDown and then a few Surprise entries. So for Raw my picks are gonna be Bobby Lashley or Drew McIntyre Bobby Lashley has won the Intercontinental Championship and because of that It might be tricky for him to also win the Royal Rumble I don't think WWE is gonna let him to have both huge accomplishments in such a short amount of time But if he were to win the Royal Rumble, I could see him losing the Intercontinental Championship at Elimination Chamber possibly and then go on to WrestleMania to possibly take on Lesnar that is something since Bobby Lashley has returned I really wanted him to do is face Brock Lesnar for the Universal Championship and possibly by him winning the Royal Rumble That might happen Another thing that'd be interesting would be Drew McIntyre Like I just said if he wins the Royal Rumble and Finn Balor wins the Universal Championship I could see them colliding and that'd be something really epic to see and my SmackDown picks are gonna be Samoa Joe or Jeff Hardy I know they're in a rivalry But I think if either one of those are gonna win it's gonna be down to just them left in the Royal Rumble match and One is going to eliminate the other I think that'd be very interesting to see right there and my surprise entries are going to be Batista or Kane I would like to see them both in it Batista would be very interesting especially since on I think it was SmackDown's 1,000th episode Batista Confronted Triple H and it was pretty funny if you have not seen that recommend checking it out So I could see Batista returning Potentially for a couple matches or maybe just one match if he is in the Royal Rumble I could see him going on to WrestleMania to face Triple H. That'd be very interesting to see But as of right now, these are my predictions for this year's Royal Rumble Hope you guys didn't enjoy comment down below who you think is going to win the Royal Rumble this year I want to see what everybody's predictions are these are my predictions. I'm really excited to see Hopefully at least some of them come true. I really would like to see at least some of them come true But I am gonna leave this video here. Hope you guys did enjoy. I'll see you guys in the next one. Please take care. Peace


Alpha protein kinase 1, ALPK1, is a pathogen-recognition receptor that detects ADP-heptose, ADPH, a lipopolysaccharide biosynthesis intermediate, recently described as a pathogen-associated molecular pattern in gram-negative bacteria. ADPH binding to ALPK1 activates its kinase domain and triggers TIFA phosphorylation on threonine 9. This leads to the assembly of large TIFA oligomers called TIFASMS, activation of NFB and pro-inflammatory gene expression. Furthermore, mutations in ALPK1 are associated with inflammatory syndromes and cancers. While this kinase is of increasing medical interest, its activity in infectious or non-infectious diseases remains poorly characterized. Here, we use a non-radioactive ALPK1 in vitrokinase assay based on the use of ATPS and protein-thiophosphorylation. We confirm that ALPK1 phosphorylates TIFA T9 and show that T2, T12 and T19 are. This article was authored by Diego Garcia-Weber and Sophie Dainjard, Veronica Teixeira and others. We are article.tv, links in the description below.