Hey, gang, sorry about the technical difficulties. I had a laptop failure last night as I was getting ready to leave, and had to switch over to an ancient old laptop, but it's amazing how you can make the old hardware still work. I'm Paul Thompson. I'm actually getting a real kick out of being at WordCamp Hamilton today, because I grew up in Hamilton. I've been 20 years out west, living in the mountains near Banff National Park, and I've just been back for less than a year. So this is like coming back to my old stomping grounds. This is great fun. I've been on the web since 1996. I've been doing website optimization since 2003. I actually lived through that fiasco that Joey Coleman was talking about this morning with Moveable Type. That was my introduction to CMSs and content management. My primary focus, I'm an SEO and a technical web marketer, so I don't build a lot of sites. I generally build a couple per year just to keep my hand in and for special projects, but my focus is building websites into powerful marketing platforms. So it's the optimization layers that go on top, and then making them usable and functional for their visitors. I've worked on everything from local small business websites up to a major technical audit for emarketer.com. So all of the things we're gonna be talking about today apply and will be useful to you, whether it's your own website or whether you're responsible for major client websites. It's gonna be as actionable as possible. I want this to be the kind of thing where you can go home tonight and actually do a couple of these things on your website. There are a couple of really tech-heavy slides. Don't worry about them. You'll get a link to the slides at the end. I've included them in there because there is some step-by-step stuff for configuring Google Analytics that you're gonna wanna do, and I don't wanna make you walk through the whole process as I describe it, but it'll be on a slide for you to look at and have resources for later, okay? So let's dive right in. If you talk to any SEO, any web marketing optimization specialist, even a lot of developers, every time you ask what should I do to improve my website, a good SEO or marketer will give you the same answer. And it drives you nuts, right? It's like, all I want is a straight answer for God's sake. And I'm not getting one. There is a really good reason. We're really not trying to be prex. The web has developed to the point now where each website has a different audience. It has a different purpose. It has a different set of needs and requirements. And to apply a standard set of needs and requirements to everybody's website means it's gonna fail on 90% of them. We have to do that personalized approach that says, let me fix the problem that my website has in a way that my website users will benefit from rather than trying to say, we'll just do it the way the average person wants it and we'll all be good. And that's a real challenge. And that's what we're gonna talk about today is how to dig out from the data, how to let the data tell us what it is about our particular website that's not performing well and then let us monitor when we make changes to see if we fix the problem. That's the challenge that we have in a lot of cases with, as was being talked about in the A-B testing session this morning, you can go to the web and look up the best practices for how banners should be configured or how a slider should be configured or how you shouldn't use a slider which is quite a little preference. But those are best practices. Those are, you know, everybody thinks such and such. Do your users think that? You better know because if you start making average person changes and you have a distinctive website as we all try to have, you're not serving your user, you're just guessing. Okay, so we're gonna make the data, give us the answers so we can stop making those kinds of guesses. So some examples of what we're gonna ask our data today. How do our different website visitors behave? And we're gonna get into that in a sec, but think of all of the different kinds of visitors and the different characteristics they're gonna have to your website. If you're really lucky, you're running an internet. One of those websites that's only for the people who work inside the company and you know that everybody uses it exactly the same way because they all work in the same company. Most of us don't have that luxury world we're working on a website that's country wide or international. How fast are our website pages? There's a real problem here that I'm gonna describe to you that we're gonna solve because right now I'm betting 80% of us don't even know or we're being this led into thinking there's performance that we don't have. Which pages are doing their job well and which ones aren't?   We want to make sure that we're spending time on the things that are gonna have an impact rather than wasting time on things that might look pretty or might make a few changes but don't actually have impact on the end results. So we're gonna get our data to tell us where to put that focus. What new content are our visitors begging us to create? There's actually a tool inside Google Analytics and inside your own website that will do that for you. We're gonna cover that. Where and is our site navigation not working?  So we're gonna figure out which parts of our navigation and which parts of our menus and our site structure aren't working. Which pages are really close to scoring us a whole lot of new traffic but they're not quite making the grade yet? Let's work on those. I don't wanna work on the stuff that's failing so badly that it's gonna take me six months to ever get it to rank. I wanna work on the stuff that I can work on on Sunday afternoon and by next Wednesday I'm starting to see some impact, okay? And the last one is just that aspect of opening Google Analytics and then your head exploding. Why can't such powerful software tell me what I need to know instead of me having to beg for it every time I wanna go and look something up? So we're gonna teach you analytics, how to do that. The first rule of analytics, do not use average data. It will lie to you. It will lie to you every time you look at it and in ways that you won't understand until it's too late and you've screwed something up. Okay, those two graphs have the same average. Imagine this is the temperature of the place you're planning to go for vacation. Okay, you look at the travel brochure, it's like, oh great, the average temperature is 20 degrees. Yeah, there's 20 degrees in somewhere in North Florida.   Well, without knowing how those graphs were arrived at I'd be really reluctant to spend thousands of dollars on airfare to pick. So we can't use average data. How many people use the bounce rate of their website as a reference point? Don't be shy, okay. We're gonna talk about how to get real value out of that number because by default, it's the average of your entire website and it tells you nothing, okay? So we're gonna overcome that. And the way we overcome it is we have to start segmenting the data. We have to look at the data as it applies to a known quantity or a known group of visitors. And we can make the segmenting by all kinds of variables for those. We can compare how mobile users experience the website compared to a desktop user. How somebody from paid traffic experiences our website differently from somebody who came from organic. A bounce visitor compared to a non-bounce visitor. What's unique about the guy who doesn't bounce that makes him stick around so we can do more of that to the guy who does bounce because we want him to start sticking around. Even geographic. You've got a web store that sells products in Hamilton and in Toronto and in Ottawa. Well, the behavior of a buyer from Ottawa is gonna be very different from somebody who lives in the town that the website is located in and has its own storefront in Hamilton. I wanna know those differences. Those are the kinds of segments we can ask analytics for. And it's built in. This doesn't take a whole lot of extra work. The first thing you're gonna need to do is choose the segment from the list. That's actually a button that you'll find clickable at the top of the screen. Sorry, this projector is very bright so you may have trouble seeing some of the less dark text. But all you do is click that button and this whole list of pre-built segments drops down for you. These are all built into Google Analytics. You just put a check mark on them and they will add that segment to your reports. And it's everything from sessions that had conversions, tablet and desktop traffic versus mobile. So remember, Google Analytics calls mobile and phone the same thing. Anything bigger than a phone, it calls desktop or tablet. So if you wanna compare phone to everything else, you have to do phone versus desktop and tablet. If you wanna see only desktop, there is a segment for that. Once you select one of those, it's going to give you two lines in each of your reports. One line for the average for the website and one line for the segment you just picked. If you really wanna make it work, don't use average website data compared to your segment. Compare two separate segments. Compare mobile to desktop. Don't compare mobile to average. Because average already includes mobile averaged into it. It's gonna be inaccurate information. But these are all built in thanks to Google. They've also done a really nice job of building a gallery of custom-made versions of segments that other people in the marketing world have said, this is a segment I find really useful and I find it so useful, I'm going to customize it and I'm going to make it available to share. And it's literally a button you click it'll open your Google Analytics account and say, do you want to have this segment in your account? You say yes, please. And all it's giving you is the structure. It doesn't give you anybody else's data. It'll just let you have that segment and then you can either use it as is or customize it. But there's this huge library of all of these neat ways of looking at data. So really take advantage of that. The key to remember is if you create too many segments you're gonna have data that, you know, a report that has three, four, five, six lines of data for every piece of information and it gets really hard to read. So when you're starting out, compare two segments. Compare mobile to desktop. If you want a really eye-opening comparison compare social to organic.  Shouldn't say that after the last report. But it gives you a starting point. It lets you know where you have work to do. Some people, by converse, they've got this massive engagement from their social traffic. It's like, cool, go work on your SEO. So you had a quick question? This is the main screen when you go to Google Analytics. Yep, this is the screen if you're in any report. Right at the top of any screen you're going to see like normally all you see is all users. And most people think that's all Analytics can show you. But if you just click on that magic button that says choose segment, it's going to give you this dropdown and you can pick another one. And it's just a matter of putting a check market. And then to remove it, if you click on that choose segment again, one of the options is to remove it and it'll just make it go away. The other real beauty of segments, you can apply them to older data. You can't do that with Google Analytics filters. They only take account of data from the day you created the filter forward. This way you can actually go back and filter old data. It's hugely valuable for example. How many have an analytics spam filter in their Google Analytics account? Yeah, I got news for you. All the problem that we have on WordPress with bots attacking our website, they also attack Google Analytics and they will give you all kinds of useless data in there. You can create a segment that will filter out all of that bot traffic. If you want to know more about that tweet at me afterwards and I'll point you to a good resource for fixing that. But that's an example where it's great to fix that from now on going forward. But if I have to report to a client from my last year over year and a whole bunch of that is spam data that I don't know what's what, it's kind of nice to create a segment and nuke all of that data in my report so that I'm using real numbers. Next problem. My favorite issue to deal with and it's gonna get right up in everybody's face is starting in July. We really don't have, the typical ways of measuring website speed really don't give us a good handle on what's happening with speed on our website. I got bad news for you. Speed is not much of an SEO ranking factor. It got a big deal made of it but if you actually read the specifications it applies only to a tiny number of websites and you have to really, really, really suck at speed in order for it to penalize you. John Mueller from Google himself said like if we're talking in the range of 25 to 30 seconds you're going to have a ranking problem compared to the guy who's five or six seconds. Well, geez, if we're up at 35 or 30 seconds we got a lot more problems than our SEO. But the problem is, I mean, for example if we use something like PageSpeed Insights, Google's own tool unless they're a huge website with a massive amount of traffic your speed is unavailable. They're doing that as an aggregate from their toolbar information and you just don't get to know. You got optimization, medium, score 74, WTF. There's the ultimate. This is a Pingdom score with a score of A and a load time of 60 seconds. Okay, so my point is those numerical or letter scores are pointless. These tools are great for pointing out to you technical elements that you may need to take into account. They have not kept up with modern technology. None of these scoring tools take into account you're using HTTP2 on your server. Well, if you're using HTTP2 you shouldn't be combining all of your JavaScript files into one file. But why slow in PageSpeed? Both tell you to do that regardless. Well, no, don't undo all the work I did by getting a server that has HTTP2 for God's sake, just leave me alone, ignore it. So you have to know which of those points to ignore and which ones to keep. This is Gemetrics, which is a favorite tool. If I showed that to my client my first reaction would have to be, oh my God, we have to fix your website.  Except when we do an actual speed measurement it's under two seconds. Am I going to invest that client's resources in my time in improving on two seconds? Not likely, I'm going to bet I can find bigger fish to fry. If you really want to get useful let's go to page load timings. This is available in GTmetrics and it's telling me, this is the one that Google is just saying, they really care about. Time to contentful purse paint. That's when the page starts to become visible and usable to the visitor. Your banner is showing, your headline is showing, your text is starting to show, there will still be stuff at the bottom of your page that's loading, your footer may not have loaded, you may have ads in the sidebar that won't have loaded but the visitor can start reading, can start using, can start making sense of what's there on the website. That's the cue we all use for whether we're happy with a website.  We want to know how long we start getting feedback that says the website is useful to us.  Okay, conversely, if you've got a load time of eight or 10 seconds but your time to first paint is one second, go find bigger fish to fry, that's not a problem for your visitor, they're getting feedback that says stick around, there's value to be found here. Okay, you have to be logged into GTmetrics with one of their free accounts to see those timings. That tab only shows up if you're logged in. So actually, you just go to GTmetrics, and ask for an account, you'll set up a free account, and then any time you do a test, there will be a tab for the timings underneath the test results. Sorry, the question was when you're logging into, or when you're going to the site, how do you use the site? It's literally just got a box at the top where you type in your URL for it to test, but if you log in first, it'll give you more customization options and more data. Webpagetest.org is still my favorite tool for this kind of one-off testing. It's got the most number of options, but it means that you have to take more trouble to configure them. This is my favorite standard setup. One of the beauties we have, they have a testing server in Toronto. So if we're trying to test for websites that serve clients in our region, you're gonna get a more accurate result here. The closest that GTmetrics can test from is Vancouver. Okay, you can select different speeds, connection speeds.  That's a speed and a latency that none of us in the real world will ever see. Pingdom is famous for giving results of 768 milliseconds. And in the real world, it's four and a half seconds. So that's an advantage here. Again, this is under test settings, and you can customize them. The other thing that I love about Webpagetest is you can test the first view and the repeat view. That means you're testing your browser caching. Is it configured properly? How big an impact is that having on the speed? Okay, the other huge thing, you can do this a little bit with GTmetrics, but it's easier here. Starting in July, Google is switching to the mobile first index. All of their assessments of your website are gonna be made on a mobile view of your website using a mobile web crawler, including speed. Now, we all should be doing this anyway, because again, speed isn't about satisfying the rankings. It's about satisfying our users. And if you look at your analytics and you use that mobile segment, you're gonna find out that for the average website now, there are between 30 and 50% users on mobile. And depending on the site, new sites and event sites, 70 to 80% on mobile. So we need to be making that the first focus of the testing that we're doing. Fairly straightforward here in that we can create settings. There's actually a default. This is a default that's available from the dropdown. It's for LTE. It's kind of a typical user in the city, the speed they'll get on a phone. And in particular, you'll notice it's the 70 milliseconds, it's the latency that's much higher on a phone. But that's gonna give you a closer one-at-a-time idea of how fast your website is for a phone user. The big problem is we're still missing a whole range of variables that have major effects on the user's experience of our website. Where are they? Are they in Toronto or are they in Vancouver? How fast is their own network? These are estimations of a network speed, but it's not the user's actual network speed. Are most of your visitors logging in from a company that has 2,000 people sharing a single gigabit internet connection? Or is it a family of five where three people are on the TV watching Netflix and somebody else is on stream and then the last person is trying to look at your website? None of these one-at-a-time processes take that into account. So we're gonna use this secret little element built into Google Analytics. It will tell us. It has that tracking built in. It will tell us the actual experience of actual users on actual pages of our website. The other big problem with the one-off test is you can only test one page at a time, which is really difficult.  We're gonna get around those weaknesses of the other testing tools, the location, their network speed. How busy is your server? If everybody's visiting your website in the middle of the day and that's when your server is heavily loaded, they're gonna get a much slower experience because your server's slowing down. Or maybe it's not and you're okay. Real difference from mobile and usable. You're actually gonna see the variations in speed for mobile users, okay? It's called RUM, real user monitoring. We're gonna see the real user results. Big one at the bottom, you're gonna see the effects of your caching. Everybody says, oh, I put caching on my website so it's faster. Up to 40% of your visitors aren't getting a cached page. It's expired before they get to it. This will show you the real experience of that. You knew there had to be a gotcha for something so nice and interesting. Only 1% by default of the page views are tracked. But all it takes is a customization of the tracking code in order to get the other 99% tracked. To a maximum of 10,000 page views tracked per day, that's the maximum Google will give us. So if your site is more than 10,000, you'll want to set the tracking code to something a little bit lower. So this is the tracking code that you customize. The part that's outlined in purple there, this is the script. And all you're doing is adding site speed sample rate 100 at the end. If your site's over 10,000 visits per page, scale it back proportionally because you don't want it to measure all the pages in the morning and none of the page visits in the afternoon. That just wouldn't be a good assessment. If you're using WordPress, Google Analytics dashboard for WordPress has this functionality as a one-click check mark. There are other analytics plugins that have it as well. You're gonna see, I'm gonna mention this a number of times. It's the broadest applicable plugin that I've come across and I've been using it for years. It's just been bought by the same guys who own Monster Insights, but they've sworn up and down that they are not going to make it a paid product. So all I can do is go by their promises at this point. So you're gonna see mentioned of that a couple of times. This can also be added very easily if you're using Google Tag Manager. It's a variable that you can automatically apply to your tracking code inside Google Tag Manager if you're using that. But this is an example of what you're gonna see when you ask, using the section, it's under the left-hand sidebar.  But look at the difference between the speed for mobile users compared to desktop. You're getting real numbers. This is what your visitors are actually experiencing. 4.7 compared to 2.5 seconds. Now that's an average. Remember what I said about averages? Because that's averaging in all of the different mobile browsers and all of your different visitors and all of your different pages. What's the next thing we gotta do? What was the first screen? Segment, right? We gotta now start dividing that out and looking at the speed for individual pages and assessing what impact that is having, right? So here's an example. In this case, this is what's happening by segmenting by browser. I'm still dying to find out who the Blackberry user is on this website. But we can also get automatic reports for speed by country and by page. So when you click on page, it's gonna give us the actual speeds experienced on the different pages of the website. Okay, now again, this is average for all users on mobile. Right, I'm using a segment here that is mobile users. I could also do a comparison of desktop and mobile for these. But what I wanna look at here is we've got a page. This is a Flores website. We've got a page that's for everyday flowers and we've got a page that's for birthday flowers. I know from this website, those are functionally similar pages. They're designed to do the same thing. One's designed to sell flowers to people for general occasions and one's designed to sell flowers to people for birthdays. So they serve pretty much the same purpose. I'm trying to get a context that matches between two pages. But look at the difference in bounce rate. There's 2.2 seconds load time and 44% bounce rate. There's 5.14 seconds load time and there's a 77% bounce rate. There could be other issues with that page that are making people not stick around on the page. But when I see a doubling in the speed and a doubling in the bounce rate, the effective bounce rate, that's where I'm gonna go and look first. I'm not gonna waste my time looking at the speed of all of my website. I'm gonna find those outliers and I'm gonna focus on those first. My bet is, and it came through, somebody had loaded a massive big product image on that page. And the minute you start thinking, like I see all the heads going, right?   How is that possible? Sorry, I shouldn't have said Martha because half the time it's Mark too, okay? The next thing we wanna do, remember we're talking about focusing our time on the pages that are causing problems. So I wanna go over a couple of the terms really carefully. There is a very specific definition for bounce rate. An Avinash Kaushik's definition, he's the Google analytics guru from Google themselves. His version is, I came, I puked, I laughed. But the actual technical definition is, I arrived on the page and triggered the analytics tracking code once and I did nothing else on the page to interact with analytics again before I left. Again, you're gonna see why that's important in a minute. So in general, they got to this page and they didn't like anything else about the page so they left my website before they viewed any more pages. Landing page is simply the first page that they saw on your website. Have a look at that report because you're gonna be surprised to find out that less than half the people on your website start on your homepage, which is why just testing the speed of your homepage isn't gonna be enough, okay? And exit page just means it's the page they were on as the last page before they left the website. Okay, so what's a good bounce rate? Anybody? The one thing I will tell you is if your bounce rate is less than 20% for a consumer website, you have broken analytics tracking, okay? You do, it's a truism, it's an instantaneous diagnostic. It usually means you have the tracking firing twice. So go and fix it because all of your data from page to view level is inaccurate and shouldn't be trusted, okay? So just use that as a line in the sand. If it's under about 20%, you really need to check your accuracy. The reason I say it depends is it depends on the purpose of the page. If your contact us page has a high bounce rate, that's probably good news.  They Googled you. They found the phone number for Freddie's catering and they landed on your contact pages. Oh, there's their phone number click. Well, that's a bounce. That's a highly successful bounce, but it's a bounce. So you don't wanna consider that bad. It simply is what it is. It's a number, oh, I got a 95% bounce rate on my contact page. Well, that's kind of its purpose. Come, get the information, please. If it's your home page and you're bouncing at 90%, you got a problem for the most part. Now, maybe your home page has your phone number and a big call to action saying the easiest way to get a hold of this this week is to call us, okay? Take those contacts into account. Would you think that your blog home page would have a high or a low relative bounce rate? How many would say hi? How many would say low? For the most part, it's gonna be high because it's gonna be people who are gonna come see what they expected to see. They don't know you yet, they're likely to leave. It's also one of your biggest opportunities. If you can get that home page bounce rate down, it means that you're getting them to come to your blog post because of the blog and then they're going on to be attracted to other things. Okay, so this is the purpose of bounce rate is analyze whether it's good or bad in that circumstance and then improve it. So if my, let's pick product and category page, just as an example. So if you've got a product category page, my blue running shoes, all the different brands of blue running shoes, if the bounce rate on that page is really high or really low, it doesn't matter. Whatever the number is is a starting point and you want to drop it from there. If it's 30%, great, congratulations. Get it down to 25. If it's 80%, you got some work to do, get it down to 50. It doesn't matter where it's at, it's what you're gonna do about that and it's the fact that you can track it, you can make some adjustments, you can make some changes, you can make some optimizations and then check it again in two weeks and see whether it's bounce rate has improved or not. Okay, a lot of analytics is about trends, it's not about point-in-time data because you can't compare your point-in-time data to the next website to know whether it's good or not because of that very first slide, it depends part. What if you have a call-to-action question somewhere that relates to, say, a membership page? That's not gonna bounce. As long as they're going to another page, that's not gonna register as a bounce. A bounce is only, they came to only one page and they left without doing anything else that had an interaction to analytics. Yeah. Can you just be quickly about any time when they didn't get a single... Say again? Like a single page, I think, just a single page. Yeah, if you have a single-page website, the question is, how do you assess bounce rate on a single-page website? That's one of the reasons why single-page websites are so hard to optimize because you don't know. So interestingly, we're gonna get to the next thing, which is, sorry, this is just an example of segments, of the way you can divide out the types of visitors before you start assessing bounce rate, okay?  They're the ones who just kind of discover you on their own from the search results. If you've got a high bounce rate for your paid ads, you're getting the wrong traffic.  That's a real signal. Again, what is too high? Doesn't matter, get it lower. Use it as a starting point and improve it, okay? Same thing with mobile versus desktop. When you do that look and you see the difference in bounce rate, you'll know that your mobile site needs better optimization, and it's almost always speed-related. I am gonna get an answer to your question, but it's more easily explained on a slide that's coming up. So this is an example of the way I'm looking at some of these. I'm picking out outliers. There's a term in Aikido called soft eyes. It's the idea of not deciding ahead of time what you're gonna find when you look at the page. Look at it and watch for things that don't seem to line up. They seem to be anomalies or outliers or exceptions. So in this case, I've got a situation here. This is a directory site from down in California. They have a blog post for the running paths about the running paths in La Jolla. Well, if I'm looking at some of this information, I'm getting 117, I'm getting an 88% bounce rate. Sorry, I'm getting a 94% bounce rate. 93, 94, sorry, this is all users compared to organic search. They have segmented out. So I've separated the average of the website from the organic search visitors. I've got a bounce rate of 94% on that thing, but it's getting me a fair number of visitors. That's where I'm gonna spend my time trying to put something on that page that encourages people to look into the rest of the site. Is it another page with a map? Is it another page that says if you are a jogger, you'd probably like to see our bike trail map as well. I'm gonna start using my understanding of my visitors and my website to give them somewhere else to go and make it more obvious on the page how to get there. There'll be a call to action, there'll be something that helps them understand that there's somewhere to go next. Because right now, I'm giving them one piece of information and they're running away. Conversely, if you look at the, this is the events page, you can see that it's got a fairly low bounce rate because people are seeing the overall listing saying, oh, there's an event I'd like more information about. What's the date for the dog run? Yep. Is it time on page? It can, it's really misleading because our people, the question was, can time on page make a difference? It's really hard to know what people are doing on the page while they're sitting there. Is it sitting open in a tab somewhere or are they actively reading the page? So we're gonna get around that. We need more detail. This is the combination of these two questions. A bounce page doesn't tell us enough about what happened during the viewers looking at that page. Did they spend 10 minutes reading every word and hanging wrapped attention on everything we said? Or did they read the first headline and go, boop, we don't know. Event tracking in analytics is the solution. It gives the analytics another interaction to track while they're on that bounce page. Again, a pitch for Google Analytics dashboard for WordPress is a bunch of check marks. You can track the number of clicks on external links on every file they download, on the phone number. Because if they're tapping that click to call on their phone, that contact view of the contact page that bounces, that's not a negative result for me. If I know that they clicked on the phone number during that bounce, that becomes the most valuable visit I've had that day rather than, oh crap, I've got a bounce rate on my contact page. Okay, you can track, are people viewing the videos? If they're not, get it off the page and replace it with something else. Scroll tracking. You can actually track how far down the page somebody is reading. 25, 50, 75, 100% down the page. That's way more useful than time on page because they could be leaving it open in a tab for 20 minutes and then closing it without ever having read it. Key on a one-page website because every visit is gonna be a bounce. You have to instrument the events so that you can understand what's going on. Can you mark down your question? Remember, we'll catch it at the end. I'm just, I wanna make sure I can get through everything that we wanna cover. What do people want us to write about? It's built-in-day analytics. It's called internal site search. Your own website, people are going to that little search box at the top and typing in what they're trying to find. And they're using their own words. They're telling you what words they use for that search. Then you have to decide, are they in that search box because I don't have that information on my website because I can't find it on my website even though I do have it? Well, one says I need to fix my navigation. The other says, hey, I got some new content ideas to write from. Okay, or I do have it and it's easy to find. It's obviously not answering the question that they have, I wanna know that. Quick easy steps, two buttons to clicking your Google Analytics account. You enter what is called a search query, the query parameter in WordPress, it's just a letter S and then you click save. And now inside your Google Analytics reports there is going to be a section for exactly what the behavior was of every visitor who typed something into that search box on your website. They're gonna tell you what words they used. They're gonna tell you whether they viewed another page after they entered the search, which means they found something they were looking for. They're gonna tell you how much longer they stay on the website after the search that they made, you can now assess the quality of your search tool. And I'm sorry WordPress, but the default tool in WordPress sucks rocks. Get a good search tool in there if your website depends on search. A lot of people use search as a navigation. They don't even bother looking through your blog posts. They just type in how do I and their subject. So this is gonna tell you very quickly that your search tool is not doing its job. Sorry, the example here is I've got two terms I know for a fact do not exist anywhere on that website. Guess what I'm assigning my content writer next week. And you're gonna assess it, right? You're not gonna write content just because there was one search in six months. What about our site architecture? Is it working? Is our navigation working? Which navigation links actually get used? Do not use UTM tracking for internal links on your website. You will ruin your data. That's what event tracking is for. But even easier, turn on advanced link attribution. Setting in Google Analytics, click the two buttons. Again, you'll get the slides after so you can see the instructions. This is all it's doing. It's adding this particular, sorry. In addition, you're gonna add this to the tracking code on your website or click the button in Google Analytics dashboard for WordPress, you see why I'm starting to recommend it.  It's gonna tell you what percentage of visitors clicked on that navigation, what percentage of all the clicks on the page went to that navigation. When I start to see things that have no clicks on them on the entire navigation over a six month period, I start really reconsidering whether that should stay on the main navigation. Should it drop into a footer? Should it be in tiny little text at the top or should I remove it all together? Because it's using up valuable space and SEO juice that it's not earning. The great thing is it even gives that data to you for the dropdowns. Okay, it's now only visible if you're using this plugin. You used to be able to see it inside Google Analytics, it's not there anymore. So grab that Chrome plugin and tuck it in there and you'll be able to see those results. And use more than your homepage. Look at what happens on your product pages. Look at what happens on your blog pages because they will be different. That's the whole point to our segmentation question. Which pages could I be getting more traffic out of in the first place? This is that idea that they're almost there but they're not quite earning their keep. They're not quite getting the attention that they deserve. So conversely to that jogging routes page, that was getting traffic. It was just hitting and bouncing. This is stuff that's not quite there. We wanna focus on the low hanging fruit. The easy ones to get there. Google Search Console is where we need to go for this. How many have Google Search Console set up for the website? For those of you that don't, the first thing you need to do when you get home tonight is set it up.  The email address in your Google Search account is what they will notify you with. So if for no other reason do it for that, but you're gonna see what we can do here. This is the section on the left-hand side under search traffic for search analytics. We're gonna actually get Google Search Console to give us a list of all of the pages on our website that rank between position 11 and position 20. Which counts as page two. Everybody's heard the old SEO joke. Where's the best place to bury a dead body? Page two of the search results because nobody ever looks there. Well, our goal is buried on page two. Because if I'm gonna work to improve the ranking of a website to get it more traffic, do I wanna start with a page that doesn't have any rankings at all? Or do I wanna start with a page that's just that close?  I want these stuff.  Now, by Google Search Console normally, it's gonna give you the queries. It's gonna tell you the keywords. It's also the only place to get that data accurately, but we actually wanna know about the pages. And this is an example of what it's gonna give you. So I've asked to sort by that far right hand column by positions. And I found a couple of examples of stuff that it's at position 15. I'm getting 32 clicks out of 3,600 impressions. I'm getting 49 clicks out of 900 impressions. There's a lot of activity there and I'm hardly earning any of it because I'm on the second page of position 15.  How can I improve the page title? How can I improve the page description? How can I up the content on the page?  It's that jogging trails page and it hasn't had new maps added for two years. Those are the pages I'm gonna start with and I'm gonna work my way right down those opportunities. Always work off the comparison of the number of impressions and the value that's there. There's no point in optimizing a page that you're at position 15 for that gets three impressions at a time. The new Search Console beta gives you 16 months of data but it doesn't let us sort this way easily. So I'm gonna say stick with the base version of analytics for now or Search Console. We're picking the stuff that's living in the middle of page two and optimizing it to drive it to page one. Why do we have to keep diving into analytics every time we wanna know what stuff is happening and what the important stuff is? Well, we don't. Let's get analytics to do the work for us. First example is intelligence alerts. Very top right-hand corner of your Google Analytics you're gonna find a button for intelligence and it's gonna give you this kind of a report. It's gonna use artificial intelligence to pull out things that it thinks are different about your website this week or this month and tell you about them. That's level one. You can actually type in plain English questions. How many visitors did I get from Ontario compared to Canada last month? And it will interpret those words and give you the results in your report. So that's the first level of intelligence alerts. The second thing we can do is create a custom alert and I do this for my page speed. For all of my critical pages, any critical conversion page, if it's a sign up page, it's the sign up for my newsletter page, I wanna know whether the speed of that page slows down substantially or not. I can simply tell Google Analytics, monitor page speed, page load speed is what we're looking at and tell me if it goes down by more than 25% or 30% or 50%, whatever your leeway for parameters are. So I'm gonna get a notification the day after my page slows down rather than a month later when sales have dropped off by 30% for that product. Now you can do it aggregate over a whole section of your website or you can do it for individual pages. But this is analytics warning me that it's detected a problem that it's gonna take me weeks to notice on my own unless I'm digging in every day and checking the speed on every page. These are just some examples of the kinds of things that I've included. If I get a jump in referrals and I'm expected to jump in referrals, I wanna know where that traffic's coming from because I probably wanna get a hold of that website and start a conversation, get into their comment section, have a conversation with the website owner about getting them some products to test. You know, whatever it happens to be, use the context of your website to understand what the value of that connection would be. But that's telling me somebody, a whole lot more people than usual have linked to my website. You can do the same thing with social. Hey, I'm getting a whole lot more attention from Facebook. Well, go and find out who mentioned you. It's gonna take some spelunking, but you can do it. Page speed slowing. Any of the normal metrics that you're looking at, you can assign an alert for. So Google will warn you in proactive fashion instead of you having to go and look for it. This is an example of the page speed load. This is a wine website. New Zealand is having problems. Turns out we had to put a CDN in place that would better serve New Zealand. The CDN we were using didn't have a node in New Zealand. And unfortunately, New Zealand and Australia are really hard to serve high-speed websites too if your website isn't located in one of those two countries. So we literally switched CDN because our CDN didn't have a node in New Zealand. It was being served from Australia in the speed when nobody's buying wine when they gotta wait 35 seconds on the order page. This is just an example of the setup page. So I want the condition to, the alert, one page load time increases. It increases by more than 25% of the same day the previous week. It's really dangerous to compare it to the day before because there will always be fluctuations and there will be just all kinds of issues and things. So it's almost always better to compare it to a period the week before rather than the day before. Because otherwise, you'll just get a string of the same warning over and over again. These are just an example of some of the other useful alert possibilities that we talked about. Social traffic, referral, purchases of a particular product. Hey, if everybody's buying blue running shoes today, I'm gonna put blue running shoes on my homepage as my primary advertisement, right? That's proactive, that's analytics, giving you data that you then use to change your behavior on your own website to better appeal to your visitors. Any time you pull up a report in Google Analytics, any changes you make to customize it, let's say you're looking at a view and you decide, okay, I'm gonna put a custom segment of mobile and I'm gonna put a date range of the last two weeks compared to the two weeks before that and I'm going to pull up a report that is of a particular page, a particular product. Once you've done all that configuration, if you ever wanna see that page again, you have to repeat all those configurations. Way up in the top corner there is a save as a shortcut. It puts a little shortcut in the left-hand side that saves all of those customizations that remembers the segment. It remembers that you compared two weeks to the last two weeks. All of that stuff will be saved. So when you go and look at that exact same report the next time, just click on the shortcut. You don't have to dig all the way down into the interface and reset all those checkboxes and remember how you set it. Just create a shortcut for it.  Remember we talked about segmenting? You can also do comparisons. You can compare the last two weeks to either the two weeks before that or the two weeks at the same time the year before. That's context. That's telling you what's happening compared to before. Okay, really decide on your seasonality because it's risky to compare to the previous two weeks if the previous two weeks included Christmas or Black Friday or whatever your situation happened to be and use annotations. Make life easier for yourself and all of the rest of the people who use your website. You click the little drop-down arrow here. You type in your annotation, sorry, you click the drop-down arrow to get this view. Right-hand side, you click create a new annotation and you can make a note that will live in your analytics forever. Today, I changed the configuration of my homepage.  And then when they look up and analyze, it's like, oh, yeah, Paul, yeah, that was the day change to lay out of the homepage. Okay, so this is a way of making notations that everybody who's looking at your data can see and remember. Get mentioned in a newspaper or on the radio, make an annotation, because you're gonna see a spike and six months from now, when you're trying to do that report, you wanna remember why it spiked instead of like I've had to do spend two hours trying to remember what on earth happened on June 3rd that caused it to spike. You can collect a number of those reports and make a dashboard out of them. And a dashboard simply collects a bunch of data that never exists in its own report altogether. You're creating a report that pulls data from separate reports into one place. Nice enough to create a gallery for us. There's some really good dashboards already pre-built. Great blogger dashboards, great product sale dashboards. Have a look at those. Again, it'll live in the left-hand column of your analytics. You pull up the dashboard and it'll update all of the information. Let's use an example. So this is a blogger's dashboard for that directory site that I work with. And they, the writers don't need to see what's going on the rest of the website. But this is showing them things like where's the majority of their traffic coming from? Which posts are getting the majority? Which social networks are bringing them the majority of their traffic? What towns are reading the traffic? So they can look at all of that in one report really quickly. They glance at it on Monday mornings when they're planning their content schedule for the week. Again, it's providing the data to us instead of us having to go and look at 15 different reports and remember and combine them into a spreadsheet and drive ourselves a batch. So this is just a reminder of what we've worked out. We're gonna segment the heck out of everything. We're gonna monitor the real page speed. That only works once the site's been running for a while. The one-off page speed checkers are great if you're in the middle of trying to optimize a page and you wanna compare it from five minutes to go to five minutes later. But when the site's been running for six months, that stuff's gold. Correct the underperforming pages. Find those pages that are having high bounce rates and usability problems and fix those problems. Get the content up there. Visitors are typing into your search bar. They're already asking for it. You know they want it, give it to them. Adjust the architecture and navigation so that people are finding what they need and you know they're finding what they need. Work on those successful pages. Get the ones that are that close. Get the software to give you the data so you don't have to spend all kinds of time digging it out. We covered lots of questions in between. I'm around for the rest of the afternoon. I'm happy to talk about this silicaus come home, but I don't wanna leave you too long not being able to get to the other end. So. So there's the link there. It's also on Twitter if you want a clickable version. Your presentation is a problem, really, in depth. It's tough, because this is so step by step that it has to be lots of data in the presentation rather than you know, coop pictures of cats. But the main purpose is so that you've got that, you know, those instruction slides and things. You can actually follow them in this copy of the presentation so that you can work with them from there. But like I said, I'm around. I'm happy to talk about it.


Hello and welcome to another problem-solving session on congruent triangles. In this question It's given that AC this is AC AC is equal to AE AB is equal to AD. AB is equal to AD. Okay, looks like this is a nice ausilist triangle I don't know whether that is going to be useful. Let's check BAD is equal to EAC angles BAD so it's shown here BAD is equal to angle EAC We have to prove that BC is equal to DE So first find out BC. Where is BC? This is BC. This is BC and This is DE. So we have to prove that These two are equal Okay, so again as we have been discussing so far Whenever there are two parts of a triangle to be proven to be equal The best way we know or one of the ways best ways we know is To prove that they are congruent parts of congruent triangles, right? We just need to identify the two triangles properly and as well as prove this Congruence establish the congruence between the two triangles Automatically the desired result comes. So let's find out which are the triangles of which are the triangles Whose part is BC and DE so BC clearly is a part of Triangle ABC. Is it it looks like the base of ABC and DE is part of two triangles one is DAE as well as DCE right But if you see on the left side of DE we have more information in terms of the angles being equal and other things But that's not the you know Not by any certainty we can see that only left-hand side of DE Whatever is there is going to be useful But looks like it's that's how Intuition is built up and hence we utilize those information So if we somehow prove that BAE this triangle this congruent to BAC then automatically their Basis in this case DE and BC will become equal So that's what we need to do how to prove that those two triangles are equal So some given information is going to be Helpful for us. So the two sides so this side AB of ABC look clearly and very closely ABC has this side AB and ADE has this side AD again now We have been given that AB is equal to AD so this becomes useful Similarly this part of AC of this triangle ABC This side is equal to this side of DE so I hope you're able to see these two triangles. These are the two triangles. I'll draw them here, this is a B See and our ADC is something like this this is AD and This goes to be So this is E and this is D. Okay, so this is a This is D and this is E So if you now look closely, this is equal to this Right and this side is equal to this side. It's already given AC is equal to a check and we have to just See whether these two angles are all equal Then our job is done. If you look closely guys It's given that You know, if I draw if I have to draw here. This was my AD is it it and Here if you draw This is This goes like that. So this is this goes to C in this diagram check so clearly this angle was given to be equal to this angle and If you look closely, this angle is common in both of them Right. So what I'm saying is check here This angle is equal to this angle already given and if I add this this one to first this one So I'll get This full Now this full is also equal to this full and hence our angle a in this case and a here will be equal Okay, I hope you got from this image. So let me now remove These parts so that it becomes easier for you to understand. Okay, so So now I am going to take away these things So the diagram will be a little clearer for you. Okay, so let me also take away this So these are not required any further. Just it was just for Understanding. Okay. So now let's begin the proof. So how to prove it? So I will say I will say angle a b d is equal to angle C a e given C a e this is given here Right, this is given The moment this is given. I can add one angle to both. What is that adkc?  I'm going to add this angle to both sides d ac plus angle C a b Now the moment why do I do this? Because the moment I did that I got what a b d or a Sorry, this should not be a b d my bad. This should be b a d b a d D ad right so sorry for that. So this is d ad B a right now if you check d ad plus d ac is how much angle b a See and here d ac plus d a e D ac sorry plus C a e these are the two angles getting added. This will be angle b a Hope this is clear I d a e this is established now Let's come to Proving the congruence part. Okay. Now take triangle a or other b a C and triangle B a e these are the corresponding vertices in that order b ac b a e What do we know a Is equal to d a Isn't it? It's given It's given here right a b is equal to ad also a c a c is equal to a e given this is also given check here and We just prove from here. We can say Angle d ac is equal to angle b a e Okay, therefore conclusion therefore triangle b ac is Congruent to triangle D a e check the order of the vertices once again b is corresponding to be correct a corresponds to a correct C corresponds to be very good. So this is correct. Therefore Therefore, what can you conclude you can conclude that bc the corresponding sides must be equal So bc must be equal to Be so hence I can say dc is equal to Be Is it this is what we needed to establish and we got it Okay, so one thing is what is to be noted here is that you know There was one common element common angle which was added to make the two vertex angles equal, right? So this is you know keep this in mind So there will be many such cases where Two different angles this one and this one are equal and then the moment you add this common x these two triangles become equal as well That was one of the learning in this session Okay


Everybody forced here ripping 2023 Bowman baseball sapphire 10 bucks full case number for random teams I'll show the results link or the results. There's a link in chat. You can find me time late sports guard.com the style You get on let's do it Let's do it. You want Bowman Ruby? Oh, I'm sorry Dean They only made zero boxes out this year again y'all mats live on latent channel to ripping Personals ripping personals. All right, let's start the night off right. Let's get these breaks sold out We do the trash list starting with Charles Clifford Tony Blanco and Blake There's our guy. There's Blake. All right Perez first. I think our first auto is here after this been Cosme is a Brewer's Jace Avena first Bowman base sapphire auto and mash mervis Baez Lazaro Montez Young kill Fernandez and Dylan O'Rei first numbered parallel. There's an Ellie base Rosa a proso green Anthony Gutierrez 54 of 60 for the Rangers. All right Munoz Spencer Jones We've got an aqua and it's young kill Fernandez Rockies the 55 All right Come on. Let's see a big last parallel here for the first box It's a virus bias netto and Ramirez. All right almost Santana young and a cunea Luis on hella cunea to a cuneas in here. Oh We got a red coming up. There's a Jace Bowman for the Pirates and a Pedro Ramirez red sapphire First what Brewers, maybe? Yes, Luis Lara 5 out of 10 red sapphire Brewers first Bowman Brewers with the auto and the red in the first box Very happy for you. Who's got the Brewers? That's Cindy Congrats Cindy. Let's get that one in a mag red sapphire deserves it. Kevin Pirata You guys are watching on tiktok links in the bio for a break tonight. They are right Randy, I guess They've done well the past couple years, so I'll give them the benefit of the doubt on the jet pick But I just don't know I just don't know Frito Martinez and an orange where he border goes to 50 Guardians and Henry Ramos Stop Nicholas. Stop Charles. Got Marcus Lee sang Eric Brown to Jesus and Gomez United Fernandez are all month a green first Bowman of Diaz de la Cruz 15 of 60 diamondbacks and De Paula Jose de Paula nasty Back to Rodriguez Anthony Poguero Corona and a ponte No, it does not go to Dean Marcella Meyer Cabrera Xavier Isaac and call offs This is 2023 Jackson Shorrio base Edwin Arroyo Aqua Los Romantes Mariners with a sick color match to 55 That's fantastic Mariners are stacked in this product Congrats Seattle Christopher P that in a one-touch Minges Montgomery to Mar Johnson and Beltray This song get off green auto Edward Julian the 50 Man Bowman Bowman Sapphire this year is fantastic. It's such a cuz it's so sick Green sapphire at a 51st moment auto Julian for the twins and Jason Shorrio See you drew Jones first of the case. Hope you don't have to lash with the bebex Vargoia Rada and cross God Zavala Arias first woman auto Leandro Arias this time not Roderick Leandro Arias Orioles first woman auto Mercedes Luis Rodriguez Jackson holiday Aqua 755 first woman Ricardo Perez Philly's reeling Bishop Nothing's been officially a deal Graham Frias Colby Thomas and Simon Juan. Yeah, that's how I think a lot of us feel that way Randy I mean jet can shoot. So that's good. I mean, I'm not I don't I don't hate a lot.  I don't know if there's a lot of upside there, but if you can shoot then that's cool Boyd how you Lee Sanchez and in Carnation Rosa Rodriguez Green for the Cardinals Luis Rodriguez the 60 Rojas Wilbur Sanchez Romero Henry Davis Osuna Figuereo a royal and orange cam Collier, man, this case is awesome so far 750 Since he's at Alvin. Yeah, that is Alvin. Congrats Alvin. I don't know if he's still watching And Valcaro. All right Brooks Lee Gabriel Martinez orange Gabriel Gonzalez now. All right Mariners. All right You're on fire 38 of 50 first bowman Juan Alonso Lionel James Mesa Sweeney and Janelle Avena Caminero Susak and Gutierrez for the house by a steros and Aqua Edward Julia and twins first bowman auto to 99. That's kind of how I feel right now, Randy I'm skeptical, but at the end of the day like Track records good especially since like the last time they did this we all Not a lot of magic fans run board with the Franz Wagner pick when it happens and we were wrong I'm gonna wait and see on jet Anthony black fine pick. I think it was fine. Don't hate it Don't love it, but I guess at six what more can you uh really do, right? Gee twins Twins and Mariners killing it got jet James would aqua Gavin Cross the 55 Royals Nicaplaka Grego Gabriel Gonzalez martin Gonzalez and Gilarte Rock Jones Burgos Jacob Berry and Artega Edward Julian Bastidas and purple Jason shoryo three of 25 guardians non first, but That dude has a lot of potential All right, this is box five now Simone Osorio orange for the Phillies Nicaplaka Grego to 50 Say Don Raffaella Let's get these breaks filled up guys 2023 Bowman next another full case another full case There's Elijah green place sedanio in the lotter Tend to go drop a link in chat for y'all if you're in TikTok chat links in the bio There's a group breaks Joseph Yeah group breaks rocker couser Solano and lugo we do have personal dripping on our Our second youtube channel them got Kyle Harrison plays Jordan green nice color match colby thomas a is the 60 Andrew arias. Yeah, David's got his first finger Garcia Montecino Wagner and de los Santos Another Davis and de los Santos Luis Garcia auto zack neto angels Be sapphire auto good players think you still technically a prospect kim collier first Is he still is he with the club or is he in the minors again? Oh red Young Watson and red Going to the matches kevin parado one of ten Very nice card Mets. I think you might be their top prospect Kevin parado. He's the top five processor for the match roman anthony Logan Wagner Yilber Herrera Luis Lara Marco Luciano halfway through Oh, I also that's right Gavin. Thank you. I knew that I just forgot apparently Alvin you got reds and someone else You definitely got reds because you have a nice card so far reds braves. Do you have two spots? I think yeah Yeah, reds braves. Well, you had uh, yeah an orange cam collier actually so far Gabriel Gonzalez martin Gonzalez orange raised Brock Jones the 50 first bowman in a gelarte The link is in our bio. It's latinsportscards.com Brock Jones where hey board goes pluck a grego in our tega Uh, our primary streaming platforms are twitch and youtube Um, so we'll be we'll be live here periodically But if you want to get the full break and experience youtube and twitch the place to be Julian bastidas lala and berry How you doing vaughn any hot takes on the draft? Drew Jones Gregoya rada cross holiday arias a green first woman tigers patent gram to 60 Yes, sir Luis Rodriguez zavala with an aqua behind the zavala and his first woman met azuz bayez the 55 Met's on a nice run here at the red ferrata now in aqua bayez railing bishop first Frias thomas and carnacion and simon one get the form How you lead green coming up Graham green auto day on frias the 51 of 50 for the guardians And then there's an axel senches. All right four left four left on this case and then we've got another case coming up next In 28 spots two combos. We got a lot break at night though. We got flawless basketball later. We have mosaic basketball Um triple threads is sold out. We've got definitive Got tops chrome sapphire We got a lot going on guys slight football hobby hybrid later on just came out today Hi, uh, i'm fine with anthony black i'm not like super in love with with like The player but he's good I think i guess i'm more just upset the magic had to pick six it didn't move up I mean they say where they were so there's nothing like wrong with that very just neutral on the feeling Mechia Jorge Purple frederick bencos made the 25 first moment orials and a diana jorge Justin henry mulloy gilbert. We got aqua for the twins yasam arsades the 55 christen serda muncie ruiz alonzo and robert parez jr Is he that good quicks? I'm excited. Is he that good? lee martinez justin crawford I know is it now Oh, man Dude cortis is gonna be on that list She's making it next week is what I mean She she's really over over steppin right now. That's that's beyond if the list wasn't already made. It's all i'm saying You know she might have been all ten spots right now Mesa leonel james green free osta 60 parallel this time base parallel the guardian stray sweeney A vena caminero susak and guttietas One of the red or oh no, that's not red. That is not red Is that All right. Yeah, I believe that unless my eyes are just messed up. I think that's pod parasha. So here we go ready house of the ossella cruise Bayeseros And one of one pod parasha first bowman orials max wagner Yeah, lane brings the heat you guys baltimore. That's alex g A one of one pod parasha Actually, I felt some dust on the back of this I sleeved it Hard to see but I felt it very lightly when I put the sleeve on it. So we're going to dust it off And get it protected get it magged up Love to see it very good case here jet williams james wood And in michael arroyo first bowman order for the mariners mariners continuing to uh Have a great break here frame of day leon at parasha is that uh When the famous people get pictures taken of them I'm That's like that's a brad joke right there Pad parasha Oh, I already have a box up. What am I doing? I already have a box open. I was gonna open another box Is netto aqua ellie delacruz the 55. Is there a hotter name in baseball? Or just in collecting then ellie delacruz right now Reds, that's a mag. That's a mags guard coming up and louis and alacuña almost Santana taparez and jayce young dude the tomson twins is seriously just a cool story Because I the only other twins I can think of are the morises and then the lopez is Who are picked in the first round but back to back and the top five is just insane to me Bowen ramirez green how you lead is 60 fillies kevin parada Jesus frito martinus and ramos Now marcus lee saying eric brown jr. We got a red coming up too. There's kenny gomez And it's a mariner. I believe it. I I think that's the only color that would be for Yup coal young two of ten one of their top what four or five prospects Two of ten coal young seattle Are you serious right now?  I'm I may Give some of some more. I can't do it for my phone though. I can only do it for my my desktop browser I've tried to do it from the phone app and doesn't work. It doesn't have the option I don't know why I would give some right now, but I unless they updated it. I can't Well, hey fill up some breaks so we can see the trash list All you got to say Need need need I say more what more intensity need chances some cards and list No, man louise garcia hazy hazy you new garcia orange abel bastidas the 50 tigers first bowman roman anthony hazy moon, do you know of lazy moon the pizza place in central florida clio watson jordan davis and elis Santos awkward a 99 day on frias first bowman auto guardians A lot of duplicate autos which is pretty interesting because the cases that we've done this week earlier this week There were like no duplicates Maybe one here and there but Uh, not common louise lara col young 20 blanco and blake and blake lubea obito high school edge and blake lubea Clifford wagner herrera and mervis Ricardo Perez been cosme austin charles and dylan ore Now you use bayez las romances fernandez and chacon elli de la cruz vincent poroso aqua brail and bishop to 55 first bowman pirates seahearn christian hernandez No way they're gonna call him seahearn Got munoz spencer jones purple coming up After ramiro is there and it is manuel belcher to 25 blue jays Last box and we're gonna recap everybody Yeah, all the color all the autos Yes, uh, we do ship to canada Yes, we do free international shipping lasandro rodríguez and marion boyd green frayme de la leona 61st bowman red sox jefferson rojas small warpad prasher wilbur sanchez mikey romero perosa and osuna again matt slyvon latent channel to everybody with personals as well on youtube vigoreo arroyo purple austin charles to 25 kc vaquero simon osorio there's a jc young auto Tiger's having a celebrate too jc young on the on the base sapphire auto cedon raffaella miguel blais sedanio lugo and the lotter.   Yeah, that doesn't make someone should be That's like two clings that clash. Yeah rocker couser elijah green and solano. I think I'd rather eat it with ketchup That's gross But at least that theoretically is like sweet and savory. Not just like I don't know like cheese and vinegar. I don't know man. Kyle Harrison, jordan, dale asantos and arias I love mustard. I don't want that Montecino wagner aqua peroso mets to 55 mets had a nice break I can't call your car to not for sale We do rip football Got some later on the schedule link is in the bio if you're watching on tiktok And again primary streaming platforms youtube and twitch I guess primary would be youtube Let's recap all of the color and all of the autos Oh, that's a lot. There's a full case right there greens are the 60 neleon li frias gram thomas liestradriguez abdiastela cruise anthony gutierrez Uh aquas are at 55. We've got carozo bishop mercedes baez Gavin cross riccardo pares and yanquil finandez orange to 50 bastidas croc jones guacagrego Burgos Purple to 25 austin charles manuel belcher ben cosme jason choreo Red to 10 was parada You go mess we shouldn't Don't get that mad for your mess autos with jc young brooks lee michael arroyo zack netto leondro arias jay savina Aqua to 99 day on frias edward julian They on frias green to 50 and edward julian green to 50 We'll make sure that Then we had red to 10 co young seattle aqua elli de la cruz to 55 reds First orange to 50 gabel gonzalez mariners first orange reds cam collier to 50 First red louis laura to 10 brewers aqua montez to 55 mariners And pad paracha one of one orials first bowman max wagner that will do it. Thank you all very much case number five is coming up next


G'day all. I thought I'd take a moment to update everybody on where the Parliament Inquiry into the Fire Services Reform is up to. As many of you know, the committee's been holding hearings right around the state, speaking with our people and a number of different stakeholders. As well as this, hundreds of submissions have been made to the inquiry from CFA people, our volunteers and career firefighters, our MFB colleagues and of course from the general public. Let me just say thank you. Thank you to everybody who's taken part in the process. You've been respectful, constructive and as always, CFA people have been very passionate. Your contribution to this process is always vitally important. As some of you may know, it was my turn to speak with the committee yesterday and I really valued the opportunity to give my thoughts as the Chief Officer. And my fundamental priority has always been and continues to be ensuring we continue to provide a quality service to the community, supporting our people and to continue to improve and grow into the future. My fundamental argument is for an independent and autonomous CFA with control over our own destiny. I raise my concerns with the committee around issues to do with implementation and also around some of the bluing that has been going on, which for my view is taking the focus away from the outstanding role that our people do. We all know the fire services in Victoria face challenges and reform is vitally important, but it's also crucial we get it right. That's why this has been so important. As part of the process, the government also provided us a submission to the committee which mentioned a number of briefing CFA conducted throughout this recent period. It's been brought to my attention that not all brigades listed had been briefed. Whilst we've been right around Victoria talking about the package, we haven't got to all brigades yet and the number provided to the committee was just not right. This was due to a reporting area, but nonetheless I do apologize to everybody for the incorrect figures. I've been requested, I have now requested updated figures from our ACOs and CFA will be providing those figures to the committee as soon as possible. Now, as this process continues, the committee will begin drafting up its report on the reforms which must be tabled in Parliament on the 8th of August. This report will hopefully take into account the views of everybody who took part and we can move forward in a mature and positive way. Finally, while I recognise the role everyone plays in CFA, I do want to specifically mention something to our volunteers. There's been a lot said over the last few weeks, but I want to make it really crystal clear.  Our job is to protect life and property, it's what we did yesterday, it's what we do today and it's what we'll be doing tomorrow. Thanks all, stay safe.


Next question is from Hacoboo. What are some ways to deal with protein farts? You know what's funny? Is that there's a name for it because it's so common. Is there a way to deal with this? Yes, and because it's so... The reason why people think... What story comes to mind right away when you hear protein farts? We already stole this one. That's how we're hanging around with it. It's a WWE. Because it was the worst I've ever in my life experienced. And I've been around protein farts. We were held hostage with that one. It literally was a gremlin that came out, and then it grabbed you on your back and wouldn't leave. You couldn't leave. There was nowhere you could go. It was on you. So here's the deal. It's so common that people think that this is a normal reaction from taking protein or eating protein. Oh, protein farts. Yeah, that's what happens when you have a lot of protein. No.  You should not... Now, farts are not supposed to be putrid. It's true.  That doesn't mean your farts should smell amazing, but it doesn't mean that you fart, and then your partner's like, I got to leave the room or you're embarrassed because you passed gas and everybody is just like running out of the room. If you have this issue, it's a digestive issue. So what I would say is examine your food or your protein powder. Do you know how many people take whey protein, get protein farts and think it's normal? Not realizing they probably have an intolerance to whey, and they probably should switch to something that's easier digested. Some advice, look at the food that you're eating, and maybe you're not digesting it well. That might be the issue, and you could try elimination there. At what point does farting become no longer like a natural? You would say that, oh, the process of your body farting once or twice a day is pretty natural. Well, it's more than that. I think the average person, I don't know how many times they fart. Yeah, that's where I'm going with this. At what point is it not natural anymore, and it's your body trying to tell you you're probably consuming too much of something. I think if it becomes painful, you have painful gas, like, oh, my God, I have to fart.   I mean, like, I don't know for some clients and myself. Sulfur, right? Yeah, it's just, I don't know if it's that because there's like some of the methane production of that. Isn't it high sulfur diets? We'll do that, too. They can, however, try this. I used to get clients that would say that too. They used to tear me up. They used to say the same thing, and I'd say try cooking your broccoli really well. Yeah, it's probably that. And see if that happens again and it doesn't. It's because broccoli can, for some people, be hard to digest, especially if it's raw or barely steamed. Just cook it more and then see what happens. Yeah, change your diet up. I used to think this was normal. Oh, I'm eating a high protein diet. That's why I'm having these terrible farts or whatever. Yeah. No, it's not the case. Digestive enzymes can help. So we work with a company called Mass Zimes that makes digestive enzymes that can help. But mainly it's you're probably consuming something in your diet that's not working with your digestion or you're not getting enough of fiber or maybe you're eating too much fiber. That can also be a problem. There's too much dairy for me when it was. I can tolerate a certain amount of dairy in my diet, but when I was like lots of dairy, that's when I experienced that. And if I had, let's say, the same amount of protein a day. Let's say that the protein target was 200 grams. And I went on a kick where I was consistently eating 200 grams, all from meat and whole foods, no problems.  I mean, also, do we consider as well that it's liquid and you're drinking it and you're also ingesting more air as it's going down and you're also consuming more calories than normal? Yeah, but that would make you fart more, but that doesn't necessarily make your farts smell terrible. In terms of the smell of it, but...  I don't think you do. I can tell when mine smell bad. You like your own farts.  Is that true?  If it's smelly, I do. You smell it no matter what. Don't lie to the audience right now.  That's a brand. Well, that's a saying. I don't think it's literal. That's true. It's not true. That's true. I have never smelled my fart and thought to myself, like, hmm, that's a... It's definitely worse when it's somebody else's.  If you were to fart right now, you would smell it. If it's smelly, I would, but doesn't mean I like it. What do you mean if it's smelly?  So if I smell it, I'm not sitting here thinking, that's great. I'm thinking, I can't get away from it. It's attached to me. Do you believe this? I don't believe this. It's the worst. That is so not true. Yes. That is the most disgusting thing. See you flexing in the mirror. Oh, wow. Look at that. Yeah. Yeah. It mixed it in with flexing. Kind of a weirdo. You imagine? You walk it under your body. That's going to be a new trend. It's just like... Yeah. Yeah. That's me. You know what? I bet you that exists somewhere. There's probably a weird fetish. There's a genre for that. Yeah. Remember that video, Cake Farts? Anyway, don't look it up. Yeah. That was a thing on the internet for a second. Hey, if you enjoyed that clip, you can find the full episode here or you can find other clips over here. And be sure to subscribe.


Alright, so I had a question that was posed to me not on the channel but via like one of my other routes of communicating with you guys and it was in response to the video that I did like two videos ago when I was talking about the outlook on the profession in terms of jobs and it was asked like how can we as pre-PA students slash PA students once we're in PA school and about to graduate how can we kind of like guarantee that we get a job out of PA school and so that's what this video is going to be about. What's up you guys sit down and welcome back to my channel so I'm really excited for some foremost because we just started our new series where I am talking about all the various different PA schools that are out there and we're going over it like kind of like an in-depth look at their website and things that you guys should be looking at and paying attention to if you really want to apply to those schools. So if you are new and you haven't heard about that like the first thing that you should be doing is subscribing and hitting that notification bell so you can know exactly when that video comes out but it will be every Tuesday I'll be going over a new school and it looks like Yale's online program is what's winning out like this week so I might jump the schools because typically I would just go in alphabetical order but I might be doing Yale's on Tuesday okay so stay tuned and if you don't want to see Yale and you want to see another school you still have a couple days to kind of sway my decision on that so comment in the comment section below what school you'd like to see next. But with that being said like I said I'm going to be talking specifically about like how you can essentially guarantee yourself a job. Now obviously there's no true guarantees so I just want to give you that disclaimer like nothing that I say is going to absolutely guarantee that you get a job but it will highly increase your chances of securing yourself a job right out of PA school. I keep getting asked this question a lot about like you know how did I get into trauma or why did I choose trauma and like the legit reason is trauma chose me. I did my rotations at the hospital that I currently work at and I did a lot of my rotations there like I spent a good seven months there I would say and so I got to know the people I got to know the staff I got to know the hiring director I had to talk to him on a consistent basis when setting up these rotations and so with that being said that kind of gave me like a leg in in terms of when it was time for me to graduate and now look for a job they were hiring for PAs of various different specialties and I was like yeah you know why not why why not apply because when it comes to securing a job for PA after PA school it's about applying you don't put all your eggs in one basket just like how you wouldn't do that for applying to PA programs you're not going to do the same for applying for jobs you may have a bunch of jobs that you or specialties that you're kind of interested in that you think oh okay you know what I feel like I can work there I think that's kind of cool I might be able to work there and then you have like your tap-notch you know the specialties that you really want to be in and so you look for jobs in all those areas and you see what bites now I think a lot of what like some people kind of get into trouble with is being like extremely picky or being like a little greedy you know like you're a new grad and you want a certain amount of money and you're not like or you want more money and you're not willing to compromise and so for me I know a lot of what I did was I did a research prior to coming with like my rebuttals for my job offers because I wanted to make sure that I was being treated like equitably equitably I guess you could say in terms of my salary so I looked at the salary report that APA puts out every year and I looked at what like new grad PAs were getting in the various different areas and the different specialties I looked at like that average amount and I saw how it lined up with some of the offers that I was getting and yeah some of those offers were pretty low like low balls and some were like right on par and some were slightly higher and I can't lie that some of that like really did play a part on my decision on what job I was going to choose because you've been in PA school for a few years you've spent all this money and now you're graduating and you have loans to pay you have a family to take care of or you just have yourself to take care of and you know you want to like reap the benefits of all of the hard work that you've done and so with that being said you want to make sure that you're being like compensated adequately so I think it's important for you all to do your research prior in terms of understanding exactly what offers should be and then secondly how to secure slash guarantee your your position is by building those bridges now I've talked about this like consistently you know we have to build bridges where we're doing these rotations you know ask around talk and say hey would you be interested in having a PA like do you do you have like the capacity to bring on a PA if I were to be interested in a position here or are you going to have any positions open that's another thing that you want to think about if you can choose when your rotation is or like kind of move around a rotation I know some of it is kind of like planned out specifically for you and you can't make any changes but if you have like an elective towards the end make it an elective in an area that you actually want to practice and at a location that you actually want to practice because then that way you are that much closer to graduating and so they don't have to wait 10 months or you know six months for you to graduate and then another month for you to take your boards and care back versus you know waiting two months and and not having to fill that space within two months so first and foremost look at where you are are trying to practice and build those bridges there make sure that those rotations that you are on you are like making a really good impression I'm always like a great advocate for when you are leaving you make sure that you send thank you notes or leave thank you notes let them know how appreciative you were of the opportunity to rotate at their facility because they didn't have to they didn't have to take you okay and then just make sure that you're able to stay connected so what I did was I left my business card I made business cards and a thank you note and in those business cards I left like my name you know my email address like my contact information I left my a thank you note and the fact that hey I am interested in a position here and should want to open up I can absolutely provide references upon request and I put all of that in like a nice little package and I left it for every single rotation that I was on and once you're building those relationships and you're getting like you know physician advocates with you on board with you to be like yeah you know she was a great student or he was a great student these are the things that will help facilitate you getting a job straight out of PA school okay so hopefully that makes sense for you all um I do want to say like quickly before I make my last point uh it is going to it's PA week you guys so like October 6th is the start of PA week so really excited about that that will be the day um that I'm actually doing I believe so let me just check and make sure uh no so it's the day after so I'll make this announcement again but that the day after I do the video on the school we will it will be the start of PA week so if you are interested in being a PA like learn about PA we get on Instagram you know follow the PA Instagram influencers I guess you can say um so that you can be a part of like what's going on um but it is going to be PA week so stay tuned to that but just to wrap this up for you guys okay guess the outlook that I posed earlier looked a little bleak um in terms of the number of jobs that would be available but you know bloomers are are retiring a lot of those boomers are physicians um so they're retiring there's going to be a large diaspora of physicians and there's going to be a gap to fill and that's where your APPs like PAs and NPs come into play so if you're interested in primary care and just becoming you know more available I guess you can say in terms of that PA scope for like primary care urgent care like emergency medicine area um we're dealing as a generalist like definitely definitely don't let like some of these predictions I guess you could say scare you because sometimes they're wrong like the meteorologists aren't always right right so it's the same thing these predictions aren't always right but you can set yourself up in such a way that you actually have a good outlook in terms of the job outlook for yourself as a PA student and that's by building those bridges not breaking them down um you know staying in connection and in contact with these relationships that you built and just making a good impression on your rotations okay all right thank you guys so much for this question um I think it was Kennedy who asked that question to me uh like a while ago on one of my pre-PA talks so thank you so much for that question Kennedy hopefully this answers you guys's questions um if you have any comments for me leave them in the comment section below uh you know hip hip hooray for PA week and PA day coming up October 6 definitely stay tuned for that join me back on Tuesday when I will be talking about the next school and we'll be going over that live where you can answer your questions uh ask a questions to me live and I'll answer them as well um you know I think that's it uh follow me on instagram edit on the PA and on instagram I get that city university don't forget to subscribe like do all those things thank you guys so much for watching I will talk to you guys next time bye there we go bye guys


Hey guys, so today's video is going to be on a nurses intuition and I want to talk about this because recently actually it's kind of it's happened to me a few times since being a nurse but recently I had an instant where I was taking care of this patient and I just had this like Gut feeling that something was gonna happen to this patient like something wasn't you know, even though nothing was like You know wrong at the moment. I just have like this You know kind of weird gut feeling and you know the patient ended up being fine on my shift But the next shift I came in and found out that this patient actually got transferred to ICU and eventually got transferred out of the hospital because this patient was so sick and I want to talk about nurses intuition because It's so important You follow your nurses intuition and it's kind of a hard thing to explain But basically what I mean is sometimes when you're working as a nurse You're gonna just all of a sudden get this weird feeling or you're gonna see something and you're gonna go hmm Something's not right. I cannot pinpoint it. I don't know exactly what's wrong, but something's not right I have this bad feeling and I want to say if you get that while you're working You know as a student whenever you get that feeling Follow your nurses intuition something is telling you when the little hairs on the back of your neck are sticking up Something's telling you that something's not right and you know, sometimes you can't pinpoint it a lot of times I can't pinpoint it. I just all of a sudden get this like bad feeling that something is Wrong, so if you if you get that feeling well, what what do we do about it? Well when I get that feeling of course your number one priority is your patient assessing your patient So the easiest thing is take a set of vital signs Relisten to their heart and lungs You know relook back at their medications their labs like is could something be causing this and go and just you know Assess your patient and when all else fails, even if you have no rhyme or reason for it go tell the doctor say I Don't know what's really going on. These are the valid lab values. I have these are the vital signs This is what the patient's doing right now But something is just not right with this patient, you know Maybe they earlier were really chatty and all of a sudden they are Solemn and not speaking as much or another Example that this actually happened to me recently was this patient had an abdominal surgery and they're being monitored and All of a sudden just had an increased amount of pressure and was tachycardic, but the pressure was in the Abdomen and this patient had been having pain. So it really looked like like pain, you know in abdominal surgical pain and They were tachypneic and tachycardic which could mean pain Well later on in that in the evening this patient's heart rate started spiking up to 160 170 and coming back down within a few seconds Something was just not right and so, you know other vital signs were stable other than the tachycardia so we made a call to the doctor and We got some labs and turned out that this patient was having an active MI and you know The all the symptoms did not present to be an MI But just that that weird feeling of like what is going on turned out to be this patient was having an MI so Just it goes to say trust your nurse's intuition Never doubt your nurse's intuition if you feel something's not right And if you can't pinpoint it still say something and still chart that you say that you said something because even if you go to the Doctor and and say you know hey something's just not right This is what the patient's doing and something's just not sitting well with me and you chart that you talk to the doctor about it And let's see the doctor says um no I don't want to do anything about it right now and then hours go down the road and then something goes really wrong Well, then you can at least show that you were One step ahead of the game and notified the doctor before that instant happened So chart chart chart chart chart. I am so big on charting, especially when it comes to speaking to doctors That's a whole nother topic, but in other words trust your nurse's intuition Don't doubt yourself and speak up when something is not setting right with you Anyways, leave some comments in the comments below if you ever had an instant with your nurse's intuition sticking out And you know something jumping out at you leave it in the comments below Give this video a thumbs up and subscribe to my channel, and I'll see you guys next time Bye