Now, we have this you know displayed the tutorial problem number 1. So, just you know what we will do we will just keep let us say 10 minutes to solve this problem. And once I start hearing the final answers you can simply give me the final answers. Then we can you know show you the solution or any point you want to discuss please raise your hands ok. Yeah, just go ahead what was the query? Yeah, actually in fact we can do it in a simple way. This problem can be taken the forces at point B, D, C with the force vectors fx, fy, fz at B, D, C. And we can join the point A to B, point A to B, point A to C and find out the position vector with the coordinates using x, y, z. Yeah, I think that is. So, we have joined the points from A to B, A to D and A to C, yes. Yeah, find out the three position vectors. Yes. And then find out the force vectors at B, D, C and add up three that is determinants. Yes, yes that is how it is solved right. So, this way we can do it in a simple way. Yeah, I have explained that the simpler way to solve would be just look at the component wise. So, for example as I said can we get the moment about the z axis which is passing through the A. So, I am interested in finding out the moment about z axis passing through A. The simplest way to solve that if we just look at the action of the different forces, I can clearly see that 125 kilo, the forces that are at B they do not participate. Similarly, force at D that also does not participate. So, the only force that is participating is point C that is acting at the point C right. So, that means that 300 Newton would be only responsible to produce a moment about z axis. Now that z axis is passing through the A right. The simplest way to get that component would be simply 300 multiplied by 30. So, if we apply the right hand thumb rule just look at it 300 multiplied by the perpendicular distance from the z axis right. So, that will be simply 300 multiplied by 30 that will be 9 Newton meter. And you can see exactly using the vector approach also I have a result equals to 9 Newton meter that is the z component of the moment right is that clear. So, there are two ways one is the you know defining the position vector and do the r cross f that is the you know general way of doing it. But if I want to get the sense of all of the moments it will be good to do this component wise clear. So, we are now going to display the solution. So, ultimately we get a moment resultant at point B. So, m B as we can see that is negative 120 Newton centimeter and that is actually should be clockwise here because it got a negative sign here. And the resultant force if we look at it has two components i component is negative and z component is positive. So, that would indicate its direction right. So, direction is now indicated as well. So, we get the x intercept as I said that x intercept can be obtained it should be 10.3 centimeter from the left of B ok. And the y intercept that should be down from B by 4.36 centimeter. So, ultimately the final answer should be represented like this way. I have a single resultant force R that magnitude I have already shown the line of action is given by this whose x intercept is 10.3 centimeter y intercept is 4.36 centimeter ok. So, now we will move to the next problem the problem involves. So, that of a raft which is floating on water let us say and three childrens are standing. So, three childrens the weights are for A, B and C are 85 kg, 60 kg and 90 kg respectively. So, a fourth child of weight 95 kg climbs onto the raft. So, what is being asked determine where that children should stand if the other children remains in the position shown. So, that the line of action of the resultant of the four weights is to pass through the center of the raft. So, ultimately in this problem the unknown is the location of the fourth child on the raft. So, you have to get the coordinate of the fourth child in terms of let us say x d and z d let us say that child is at point d. So, what should be the x d and what should be the z d such that now what is given the line of action of the resultant of the four weights has to pass through the center of the raft. So, the condition is already given that the resultant force must pass through the center of the raft. So, it is a parallel force system example and as you can see that there will be two unknowns. Two unknowns are x d and the z d and there will be two conditions as well I mean the line of action of the resultant force is already given. So, two equations two unknowns and we have to solve for the x d and z d the d is the position of the fourth child. So, again just take 5 to 10 minutes let us say and post your answers as you are done. I am getting some correct answers actually remote center 1005 answer is correct x should be 7.03 x coordinate of the four children should be 7.03 and z coordinate should be 3.55. So, there are correct answers 1, 2, 1, 4 is there any query. Sir one question sir. In system of forces reduction to force and couple in that how to assume the sign convention for the couple sir. Yes. So, sign convention will be as per the right hand thumb rule. So, it is always as per the right hand thumb rule right. Right hand thumb rule. Yes. Yeah when you do see couple in the sense you have r cross f right. See when you are doing r cross f that moment vector should be perpendicular to the plane containing r and f and the direction should be as per the right hand thumb rule. So, you have to go from r towards f then your right hand thumb whichever direction it points that will be the direction of the moment. I will just display the solution. See just to explain the basic idea see we have to clearly draw. So, this is my original force system and here I have the equivalent force system right and what was asked in the question that the resultant force of this 4 child should pass through the center. So, what is already known to me the position of this resultant force this is already given here 7.5 7.5 please excuse me these are all in FPS unit, but does not matter we have simply converted it to we have replaced the foot by meter and pound by kg ok. So, no issue over there as such. So, what we are interested to find out is the position of the 4 child. So, we have taken the position from the origin O 1 is the x d and 1 is the z d ok. So, then we have balanced the moment about x. So, we take the moment of x of this system and moment about x from this system. So, once I equate this 2 I should be able to get the value of z d right. So, that z d will come out which is 3.55. Similarly, if I want to get the value of x d then I should equate the moment from this system about the z axis and from this system about the z axis. So, that is done here. So, moment about z axis is taken and then finally, I have the answer for x d ok. So, x d is 7.03 meter and z d will be 3.55 meter ok. I think of so equivalent system that we have studied. So, we have mostly work on a parallel force system and the coplanar force system and we have worked out the examples of those and also in the lecture problems I have also discussed a 3D system how to get the equivalent system of that. So, we are able to find out the force resultant and the moment resultant. So, now so far we have only looked at the concentrated forces. Now, the next question that comes into play if the forces are distributed. So, if the forces are distributed as it can happen in many situation as you know that if I take a simple beam let us say and let us say in fact the depth of this beam is varying. So, weight itself will be a distributed or you can have different types of load on the beam such as triangular or any other pattern. So, how do I replace those distributed force system to a equivalent force couple system again or rather we are just going to look at replacing the distributed force system by a single equivalent force. So, to do so now we have to also look at the centroids or to find out you know the mass center of certain problem. So, we are mostly going to look at the distributed load and how to replace that by a equivalent force which will be simply the area of the distributed load and this centroid will be the line of action of the equivalent single force. So, next session we are simply going to discuss about the centroids how to calculate centroids.


تی than پارا کے صور پ viktigt دے ہیں просто تو یہ پارای د Hoje pareton ومنطان ، Seungam ۔ وینیم کو سالس回شا inside came. اس اس لئے و اپنے جو ب Reporting م々ورuen решائیکل تعلقاتинг ۔ چج Technology ہوتا ہے۔ وہана generationٹام ۔ بیکس watch ، کانیک Strange Conqueror ۔ ، akan دگر کہنذا کیا ۔ recognize اور также خواہانک ہے ہم میں ن腳 و دیگہ 크게 باہسل capacity ہی بود ہی تو Steorag bust because ہم پا ریا دیگہ 팬�ائز کو دیگہ لنڈے بات بکارٹ اسٹیگے critcycles اہلہ stretchشش رہ سکتا رہا ہے ہے اسٹی推د و ذب یاado وız ا'll었ی مسئل پیا suits 추가 اڑنم منخوبی conclude one because of the trance because of the اس سے سو Milo شاید ہے ، کے لئے island مخلوق مخلوق مخلوق تو ایاںantلی کردے۔ ابدی ہاتھا ہے ، یہ ٹھیک ہے جو پرانک ہے۔ اینجاہر سواخ سواخ پرانک ہے ، اریوں کی نام لے کی انہائی کیMUSIC بہت مخلوق مخلوق مخلوقان ہے ، تو اگر اسی بہت مخلوق امیوانی کو ایک انہائی کی نام لے گو پہنچ دے ، کہ یہ اشانے کی اشانے کی نام لے گا اس سواخ مخلوق مخلوق than جو یہ ایک مخلوق مخلوق ، ابوامی کی نام لے گا اگر کانندہ کنال ڈیسلین میں ہی برکی ہے۔ اس بھرک روک تب برکی ایک ایلی اکس مسل ہے۔ تھی جب آپ یہ نہیں کیا سکتا ہے کہ یہ ایک ایلی ایکس مسل آنے Nevertheless کی بھی جو اس کے بہت ہوتا ہے۔ اور ایک ایلی ایکس مسل کے لئے وہ درست اور وہ ایک پر ان کے لئے ایک ان پر ایک ایک نحتر جانے اور ایک انpire طرح ان پر ایک ایک strings کے لئے بھرک near ان پر انگوان لگوں کے لئے انگوان لگوں میں ہے اور ایک شخص لہذا یہ ایریاکس اور سواز مجھر کے بارے میں سواز مجھر کے بارے میں سواز مجھر کے بارے میں ہوتا ہے۔ now if there had been a soas miner as i said it would have been anterior and it would have formed a long thin tendon here which would have been attached to the iliopubic eminence to form what is known as an iliopectinial arch now in this can ever we notice that there is an iliopectinial arch and this iliopectinial arch separates the retro inguinal space into a lateral and a medial portion and you can see that this iliopectinial arch separates the lateral portion which is the muscular compartment and the medial portion which is the vascular compartment but in this particular can ever the iliopectinial arch has been derived from the fascia of the soas and that is the fascia here which we have lifted up here this is the fascia the lower portion is thickened here and this thickened fascia is the one which forms the iliopectinial arch and that's the one which separates the retro inguinal space into a lateral muscular and a medial vascular compartment so instead of the soas miner it's the soas fascia so how did the soas fascia direct soas fascia is an extension of the fascia tracemisalis which i mentioned earlier after it is given up the real fascia IT and posterior layers of gerotas fascia the transversalis fascia continues and it forms a covering of the soas major most of it we have removed but we have retained a little bit of this and this is the one which forms in this particular category it forms the iliopectinial arch that is what we can see here this has got a number of important clinical correlations if a person has got osteomulitis of the number vertebrae like for example carries fine the pus can track down under the soas sheath this soas sheath and it'll go under the inguinal ligament like this where my finger is going and it'll track down and it'll stop at the lecetro canter this is called the soas absis this is a well recognized entity though not very common nowadays second important clinical correlation put in the soas major muscle is in this particular category especially the appendix was located here where my instrument is located right now it was a pelvic appendix and it was touching the soas major if such an appendix gets inflamed then it can irritate the soas major muscle and the person will have flexion of the hip that's called the soas sign and passive extension of the hip will result in pain that's called the soas test so this brings me to the action of the soas major the soas major when it acts unilaterally causes lateral flexion of the lumbar spine when it acts bilaterally it causes forward flexion of the lumbar spine if the person is sitting the iliacus and the soas together the ilio soas tend together they cause flexion of the hip and the soas major alone it is responsible for maintaining the lumbar lordosis and it indirectly maintains the thoracic kyphosis so this is about the soas major and the soas sheath the soas sheath as it continues up it becomes a free tendinous margin here and that we can see that is known as the medial archivate ligament and that medial archivate ligament it gives attachment origin to some of the fibers to the diaphragm that we can see here so that is about the medial archivate ligament which is the upper free margin of the soas sheath most of the soas sheath has been removed from here now let us come to the iliacus muscle i want to mention the iliacus muscle takes origin from the inner surface of the ilium and the fibers they merge with the soas the iliacus muscle gets its nerve supply directly from the femoral nerve and we can see that this is the femoral nerve and it is giving branches to the iliacus while the soas major muscle it gets branches from the lumbar flexis now let us take a look at the third muscle of the posterior abdominal wall and that third muscle is this one here i am tracing with my finger right now this is the quadratus lumborum it is a quadrangular shaped muscle that is why it is called quadratus and it is attached to the lumbar transverse processes that is why it is called quadratus lumborum so where does this muscle take origin from this muscle it takes origin from upper margin of the iliac crest and it also takes origin from the ilio lumbar ligament which extends from the ilium to the fifth lumbar vertebra and the fibers as they go up they give multiple slips as shown by my finger and each of these slips they get attached to the transverse processes of the lumbar vertebra and I can feel them here one slip goes here one slip goes here one slip goes here and so on and so forth and finally the muscle ends by getting attached to the 12th rib and I can feel the 12th rib here this is the 12th rib where my finger is moving right now this is the 12th rib and it gets inserted onto the 12th rib quadratus lumborum muscle is also covered by a tough sheet and we can see that we have cut it here partly this is the anterior layer of the thoraco lumbor fascia which I mentioned and that forms the quadratus lumborum sheet and that quadratus lumborum sheet also forms an upper free margin where my finger is tracing right now and that is called the lateral archivate ligament and we can see that also gives origin to some of the fibers of the diaphragm the lumbor attachment of the fibers of the diaphragm so therefore to recap the medial archivate ligament is the upper free margin of the swast sheet the lateral archivate ligament is the upper free margin of the quadratus sheet and both of them give attachment to the lumbor fibers of the diaphragm and we can see that here what is the action of this quadratus lumborum this is supplied by branches of the lumbor plexus the quadratus lumborum again unilaterally it causes lateral flexion of the lumbar spine but when it is bilateral acting it causes extension of the lumbar spine which is opposite to that of the bilateral action of the swast major additionally because it is attached to the 12th rib here it also helps in forced explanation like for example in an emphysema and because it is also continuous with the fibers of the diaphragm it assists the diaphragm in inhalation so these are the actions of the quadratus lumborum so it is also an accessory muscle of respiration so these are the muscles that I wanted to tell you about and before I conclude I wanted to bring your attention to the diaphragm itself so we can see this is the right supra-renal gland and we can see the fascia of the supra-renal gland is continuous with the fascia of the diaphragm so the diaphragm here these are the fibers the costal fibers of the diaphragm anteriorly these are the sternal fibers of the diaphragm and posteriorly these fibers that we can see here these are the lumbar origin of the diaphragm lumbar origin of the diaphragm takes origin from L123 on the right side L12 on the left side the medial archivate ligament, the lateral archivate ligament and in between the two there is another ligament where my finger is going that is called the medial archivate ligament these are the complete origin of the diaphragm and the fibers they converge in the middle in this region here this is called the central tendon of the diaphragm which is a misnomer because it is a naponeurotic sheet and when the fibers contract they cause flattening of the central tendon like this and that's what produces the abdominal thoracic respiration that we are so familiar with I will draw your attention to this opening in the central tendon of the diaphragm this is the opening of the inferior vena keva we can see it here and we notice that the margins of the opening the keval hiatus is fused with the inferior vena keva so therefore when the central tendon flattens down it pulls and opens the inferior vena keva opening and therefore it helps to suck the blood up the venous blood into the thorax so it assists in venous drainage during inspiration the next thing I will draw your attention to is the isophagus and we can see that the isophagus is encircled by this muscle fiber and this muscle fiber these are the fibers of the right crust of the diaphragm which encircles and forms a pinch cock mechanism so this is the isophageal hiatus this is an active process and when this contract it acts as a lower isophageal sphincter and we can see the fibers of the right crust are splitting to enclose the lower end of the isophagus and that is the isophageal hiatus the isophageal hiatus is located at the level of T10 the keval hiatus is located at the level of T8 and the final thing which I wanted to show you which is visible here is the diaphragm is supplied by on the undersurface it is supplied by the inferior phrenic artery normally the inferior phrenic artery is supposed to arise from the aorta the first branch of the aorta but rarely it can also arise from the celiac trunk and we can see that here the artery that I picked up here this is the left inferior phrenic artery and the left inferior phrenic artery is coming from this artery here this is the celiac trunk and we can see it is giving this branch here this is the left inferior phrenic artery it is coming from the celiac trunk so this are some of the points that I wanted to show you in this particular cadaver dissection thank you very much for watching Dr. Sanger Sanyal signing out once per day is the camera person if you have any questions or comments please put them in the comment section below have a nice day please like and subscribe


All the sessions a similar time or did you figure out different times for different frequencies and duration program has a different number of frequencies, right? So, depending on how many number frequencies there are in the program, that's how long the program is. And a lot of people will ask, well, how long do you use it for every day?  You can use it. From 30 minutes a day to a couple hours depends on the energy sensitivity of the person. You know, in Qigong, right? Some people are very sensitive. Some people can't feel any Qi energy, right? So, for the people that can't feel it, it takes longer actually for this to resonate with their body and their cells. For people who are very sensitive to Qi energy, even like yourself or many people watching this webinar, you won't need as much because you are more receptive to it. For some reason, you are more sensitive to it and it works better for you and faster. Yeah, that's great. So, people will feel that they'll pay attention to it and get the benefits as needed.


Today I want to talk about an innovation that might change or shape the future of the next generation. Wind energy is one of the main technology the world is counting on to provide a sustainable non-polluting energy. Yet, it is still based on a 400-year-old windmill turbine, which suffers from a serious drawback. Wind turbines are inefficient, because they are subject to a bet's limit, according to which only 59% of the wind kinetic energy could be converted. Factoring additional losses, the average efficiency level is about 30-35% only. Wind energy are expensive, and the electricity they generate is 2-3 times as expensive as that produced by fossil energy. And wind energy is not reliable, because it is subject to the intermetricity effect, and because of the absence of real storable options. So what is an alternative? What about using sails instead of blades? Well, sailboats have been used for ages. And till now, it is the best and the only system capable of capturing and converting the totality of the kinetic energy into mechanical energy for transportation purpose. Yet, no one has managed to use sails to produce electricity. No one except our team. We actually come up with a breakthrough innovation that we called the zero-blade technology. That I personally think that it might revolutionize the wind energy industry and mark the beginning of new era of clean, cheap and storable energy. The zero-blade system has no blades, and it is largely inspired from the sailboat. Instead of spinning blades, the wind is being captured by a sail that follows a back and forth 3D transnational motion. Such movement is capable of converting the totality of the wind kinetic energy. With the zero-blade system, wind energy has reached a new level. Our system is free from bet's limit. An empirical test has shown that our system is 2-3 times as efficient as a three-blade system. And it is at least 45% cheaper to manufacture. And our system offers an easy and affordable storage option. I want to share with you a video that I took with my mobile phone for the quality. This is our initial prototyping and initial test that we did in Bonsard. For me, such innovation is a mind-blowing innovation. And it did blow my mind actually. What happened is I gave up everything, almost. In my international banking career, I gave up Dubai lifestyle and comfort. And I decided to come back to Tunis, to back my partner, Anis Lawini, who is the inventor of this great innovation, and to try to take our dream to the next level. So together, we wanted to prove, and wanted to show to the world and to ourselves, that a bunch of young Tunisian entrepreneurs are capable of challenging the conventional wisdom and dare to innovate. Thank you very much.


Today, as we think about our food system and the bounty of our food supply, one food group comes quickly to mind. Fruits and vegetables. In the past 20 years, there has been an increase in the variety of fruits and vegetables available in the marketplace and an increase in the consumption of these products. Fruits and vegetables are an important part of a healthy diet and research has shown that eating fruits and vegetables has a protective effect against certain types of cancers. Nutritionists from colleges and universities, government agencies, and industry have all suggested that people should increase their consumption of fruits and vegetables to at least five per day. Several government initiatives such as the U.S. Dietary Guidelines, Healthy People 2010, the National Cancer Institute's five-a-day program, as well as many industry promotional campaigns strongly encourage consumers to increase their consumption of produce. Scientists have responded to these messages and have increased consumption of fruits and vegetables by 24 percent since 1970. Today, Americans eat about 711 pounds of produce per person each year. Fruits and vegetables are available all year long and include some products that have been pre-washed, fresh cut, and are ready to eat. Fresh cut produce popularized in the early 1980s provides convenience for busy consumers. With busier lifestyles and more and more two-income earner households, convenient pre-washed, ready-to-eat produce has been well received by consumers. The fresh cut industry produces more than 10 percent of all produce consumed each year and the quality and safety of these foods is very important. The fresh cut produce industry provides nutritionally important products. However, constant attention is required to ensure the safety of fresh products. Consider these recent estimates from the Centers for Disease Control and Prevention. Each year, tens of millions of foodborne illnesses occur in the United States, resulting in thousands of deaths. The economic burden from missed work and productivity due to foodborne illness is estimated to be in the billions of dollars. Over the last decade, produce has increasingly been linked to foodborne illnesses, especially those caused by bacteria such as Salmonella, E. coli 0157H7, and Shigella. Proteins and other harmful bacteria can be destroyed by cooking at high temperature. However, since much of fresh cut produce is ready to eat and is consumed raw, consumers have little ability to protect themselves from foodborne illness, resulting from consumption of contaminated raw fresh cut produce. It's important therefore that the consumer be provided with the safest product possible. Produce related outbreaks likely have multiple causes. Foodborne is the emergence of new foodborne pathogens such as E. coli 0157H7, a bacterium normally found in the feces of healthy cattle and deer. Other factors that may contribute to the increase in foodborne illnesses are a lack of food safety training among growers, shippers, food processors and distributors, the increased quantity and variety of products offered, and a more centralized and global distribution system. Also, more Americans are becoming aware of the need for a balanced diet and are eating healthier foods, including fresh cut produce. Improvements in state and national disease surveillance systems and more sophisticated means of detecting microorganisms have resulted in an increased number of reports of produce related outbreaks. As an employee in a fresh cut produce facility, your job is vital in assuring that proper care is taken with the fruits and vegetables. What an employee does or doesn't do can affect the safety of the food. One careless act or inattention to detail may cause product contamination and lead to hundreds of illnesses, hospitalizations, millions of dollars in losses to the company and damage to the reputation of the product and company. The purpose of this video is to help fresh cut processors do an even better job of minimizing the microbial, chemical and physical hazards associated with fresh cut produce. It will show how processors are the vital link between good sanitation and safe food. This video is divided into six sections. These sections cover food safety in a facility from the time the raw ingredients arrive at the back door until the finished product leaves the loading dock. The first section discusses existing regulations, legal requirements and prerequisite programs. The second section covers employee hygiene and health. The third section makes recommendations about the optimum design of fresh cut facilities and how products and ingredients should move through the facility. The fourth section addresses receiving, storage, sorting, grading, cooling and transport of raw ingredients and finished products. The fifth section discusses food safety aspects of processing and packaging. The sixth section reviews basic cleaning and sanitation concepts within the facility.


Sdn products, yes that's correct, yes number one. You didn't take the credit because you're humble which is cool, I get that, but Sdn is now exploding. It's beyond explosion, it's gone from hype with this era, now it's in reality. So give us a state of the union of Sdn. And cloud is obviously a big relevant part of that. Sure, sure, so Sdn is exploding. It's really been an amazing journey and it's getting even bigger by the minute. Basically Sdn, what we're seeing is that... Did I stop? No, go ahead, you're live. Okay, sorry, I was worried about your ear. We do, we do it live. Yeah, really. So it is really exploding actually. What we've done over the last year, remember as I said we did, we actually were the first commercially shipping open flow-enabled set of switches. We now have 25 million ports out there, 40 of our platforms are open flow-enabled on the switching side, 10 routers are now open flow-enabled. We just gade our Sdn controller and we also announced and will be made available our SDK in the first quarter of this coming year and our App Store for Sdn. And we're seeing a tremendous amount of continued interest. We've had our first customer now, so we've sold product, our Sdn controller in particular. And things are moving. We also have a very interesting partnership with VMware around NSX. And I think the reality is is that the network needs to be more responsive to applications. Everything is about the application. It's not about the network. And so really the network has to change to support those applications. And Sdn is the mechanism for that change. So we were at Amazon re-invent conference. We brought theCUBE there. It was the first time bringing the Amazon ecosystem. They're opening up a little bit, letting us get in their peak at some of the excitement. But obviously on the public cloud side, they're dominating. Integrated stack, and then DevOps dream. Software guys can push code. All the stuff kind of configures under the hood. So take us to Sdn for under the hood for HP. You mentioned applications are the key driver. People are buying data centers now. Pre-fabricated conversion systems. You guys have Tom Joyce running that now, which is exciting. But that's now the new markets. Not just buy some rack and stack, some boxes. And per port kind of stuff. You saw they do sell ports. So talk about for the folks out there, what's going on under the hood for DevOps in the cloud relative to Sdn? What are the key drivers? And maybe misconceptions or new things that are happening that's enabling and triggering the growth in Sdn? Well so I mean what you saw in the tier ones, service providers like the Facebooks and the Googles of the world. They were the first ones that really embraced Sdn, a software defined network where they could instead of having a bunch of folks sit around typing CLIs into a bunch of switches and modifying the network at a very slow pace with a lot of resources, they threw that whole model out the window and said okay what we're going to do is we're going to basically program the network in an automated way using software and we're going to make sure the network is responsive to the apps we want to run over it for our various customers and so they completely change the paradigm within their own environments as a result of frankly business was driving them to do it. Then what I would tell you is what's happening now is the enterprise is beginning to see that that concept of a software defined network where you could have the network be automated, have it programmable, have the network be dynamic and dynamically change its behavior is also important in the enterprise because as a result of the enterprise now going to the cloud, as a result of the enterprise becoming more mobile, as a result of big data being hosted in the enterprise and being utilized by it all of those things require more automation, more programmability, more dynamic nature. So I know Dave wants to follow up but I want to just drill down on that but Facebook is a great example on Facebook, we love it, but that's an application. Not a lot of diversity relative to legacy. A clean sheet of paper. It's basically the app is Facebook. It's a web app. They could throw everything away and start over again. But the enterprises have the same challenge so essentially that's your application message. But now they have multiple applications. How complicated does it make it or what are some of the dynamics there? I think the people throw everything away and start over. That was something that Google and Facebook chose but in the enterprise of course you've got heterogeneous environment, you've got legacy network, you've got applications that maybe were built 20, 30 years ago that still are required by the business still have to run across the network and so the idea here is that you can utilize SDN in certain segments of your business or your network and retain the network infrastructure that you have in place but you can better it and over time you can migrate to an SDN based network. We have migration tools to do that. We have a V-switch to do that as well so you can actually create a virtual network across your network and utilize SDN that way. There's a lot of different options on how to get from where you are now to a fully SDN enabled network and a lot of different paths and we have all the tools and the knowledge to help you get there. So Bethany, I wanted to follow up and we've talked about this before on theCUBE this whole notion of hyperscale coming to the enterprise and most enterprises don't have a zillion engineers running around so they look for companies like HP to develop that. Now one of the things that I learned at SDN talking to some of the architects was they've done a total of 180 in that they used the whole software defined piece was built on top of off the shelf customized commodity probably don't like that word components they've done a 180 on that and now are saying no we're building highly customized components we're pushing our component suppliers to do specials and one offs that's a relatively new trend in the industry given that we see so much of the hyperscale in the enterprise is that another trend that we can expect to see? Well so it's interesting remember we are a standards based company but I build ASICs. But the world said five years ago those are all going away. Well there's a reason why ASICs are valuable and I guess Amazon's figuring that out so there are many things that you can do in hardware for specialized applications but also to support certain kinds of applications a good example of this where an ASIC or hardware enhancement for that is vastly better than a software based option that's just a situation so the idea here is to basically utilize the best of both worlds right utilize architectures hardware based architectures that can really enhance an application and its performance and utilize software as well for intelligence in the network automation and dynamic nature you can utilize both so from our perspective we don't see there's a battle between those two we actually think they are very very complimentary and go well together and it doesn't surprise me that Amazon figured that out because that's what the beauty of hardware enhancement is in the network well for 25 years I've been hearing that hardware is going away and hardware is just a commodity and it just never seems to happen even though margins are under pressure and prices continue to drop there's still a lot of money being made there what has changed though when you were talking about your SDK before is the degree to which infrastructure is becoming programmable and the speed at which you're able to do that without having the trade off of performance that is the nirvana that we're all going towards making sure that the network can be programmable, can be automated and still be very efficient and very effective for the enterprise so that you get the benefit of having a network that behaves appropriately for certain kinds of applications or certain kinds of user types while at the same time that network being the best in terms of reliability high availability 5 to 6 9s efficiency those are very important things and from HP's perspective those are all the things that we're doing we have 6 9s based hardware 6 9s this is stuff that doesn't go down we make sure that products are high availability high reliability we also provide ASICS because we believe there's support we can offer to those applications and to that traffic at the same time we have developed products like our SDN controller like intelligent management center that bring the automation the immediate deployment of applications we can deploy an application in minutes versus what would otherwise take months all of those things are available to our customers as a result of the portfolio we've created you mentioned NSX before, a lot of people think the battle is between VMware NSX and Cisco ACI VMware is a partner of yours can you just weigh in on what HP's thinking is there we don't think it's a battle at all we actually, they're a good partner and the idea here is that we together have an integrated solution that can provide a customer with great great visibility as well as control you don't think it's a battle because you think the direction is clear is that just to clarify there's no argument so I'm not sure what the argument is but what I would say is there's great value in being able to go all the way up to the VM and be able to manage and control VMs be able to have visibility to them and decide how you want to do that and there's also great, great value being able to control the network infrastructure devices that sit beneath them and so what we've done with VMware is we've actually federated the controllers so you get both management and capabilities associated with VMs, the ability to launch a VM the ability to run a virtual environment completely from a server perspective and then a full breath of programmability and automation for the network devices that sit beneath those so maybe it's not a debate or an argument but there's clearly a disruption where you have the 60% plus market share player looking down the pipe at an open standard that's emerging that's going to threaten the base and they're doing everything they can to hold on to that base that's a dynamic I guess it's maybe not a debate that's definitely an argument but I think one that we're going to win to be honest and the reason why is because customers go back to, it's very pretty straight forward customers like open standards they like heterogeneity they like choice they also like dynamic behavior what it goes into do is build a box which they like boxes so they built another box called NCME or 7000 I'm not even sure 9000 it's the 9000 now so they built a 9000 to go into the data center it doesn't work with their 7000s or the 3000s or their 1000s but it's a box that sounds like alphabet super numbers the 1000 because of the 6000 another box it's a box the thing we're talking about that customers are buying data centers now they're looking at a bigger picture you mentioned in the previous the quote which I love the network has been the bottleneck so virtualization brings a lot of power SDN brings a lot of hope there and innovation with the developer devops focus go back to that one again great example get that paradigm going into the enterprise developer focus is critical so I got to ask you about the app store and the ecosystem of HP networking so what's going on there what does an app store look like for networking? are we buying packets? is it a dollar a packet or a controller apple paradigm we all roll our eyes seriously networking is a hot area there's an ecosystem explain to folks what does that mean what does a developer ecosystem look like what is the app store doing it's actually really cool the idea behind software defined networking is that you're trying to integrate the application into the network so that the network responds to the application as the application needs it to so there are lots and lots of applications out in the world today as we know the idea behind our developer environment and our ecosystem is to partner with all of the application providers in the world that we live in like SAP and Microsoft Infoblox VMware is a good example of that so several different apps providers that really want the network to respond appropriately and what they're doing is they are using our APIs and they're writing applications for the network so that when you launch a link session that link session works beautifully between two users now as a customer the way the app store works for the customer is when they get their SDN controller there's literally in the management panel a little button that they can push to go into the app store and depending upon what applications are in their network they can literally download that application capability into their network so that if they're running SAP there's a button in the app store that says here's our integration into the network for SAP push that button and the SAP application works beautifully in their network so you're not adjudicating and determining what goes in and what doesn't go into the app store we're certifying so that people don't put things in that are the customer can pick whatever they want so basically real-time provisioning or automation if you will so this is where automation is going automation size so it's cataloging almost like a service catalog it's like a self-service enterprise for networking wouldn't that be great that works we were talking with Xavier earlier in Europe they're going to be configuring a full service catalog for the EU so again this comes back down to the flexibility the adaptability of the enterprise so the app store is designed for folks that want to integrate networking more apps into their network and vice versa so they play well together so are they pre-certifying that on their end they work with HP, how does that work as I said we created an SDK but these are open APIs I don't know if you know this but we just there was just a working group formed within the ONF that is led by one of the senior architects in my organization Sarwar Raza who's now leading the working group in ONF to develop open standards based APIs for the northbound interface of the SDN controller that's the open networking foundation that's right that's ONF the idea there is to have open APIs which of course we will utilize in our SDK so that anybody who wants to write an application to that SDN controller can, that's the idea so we're running out of time but I want to get some final big picture industry related questions we'll take our geek hat off on networking and go into more of a big picture obviously you know we were kind of joking earlier about you know being networking is kind of cool so networking SDN and databases are like the two hot areas in the industry that like you know if you went to a party ten years ago and said you were a networking guy or a database guy oh yeah okay move to the next person you weren't that popular but now if you're in that world if you're super popular what's going on in your mind in the landscape big picture I'm so thankful about the changes going on at the networking layer and what is this going to change what are some of the outcomes around the corner that's enabling with software defined networking well you know I really do think there are just some very very large trends that are changing the requirements for networks and those are trends that we talk about all the time but they are so real there's mobility there's cloud there's big data that we can be able to solve and those big issues that people want to deploy more mobile devices they want to move large large amounts of data that they want to then analyze right they want to have a cloud environment which in many ways is self-serve for their enterprise they want to have a secure environment for their users for their applications all of those things are huge trends that unfortunately networking for many many years basically didn't keep up with and almost semi-ignored and now those trends are really demanding that the network change and that the network be responsive enough to I mean the time horizon for building a cloud or for putting an application in a cloud is like as fast as you can swipe an AmEx through Amazon or through a public cloud right it's that fast analyze piece has huge upside potential analytics you can't have a network that okay well let's take five months to provision the network it's over those days are gone getting the hook here but I got to ask you are you as excited as everyone else about some of the massive change we're solving problems that we've never been able to solve before you're talking about kind of big data action yeah it's really exciting I have children who are now young adults right and I think to be you know 26 years old again and be part of some of these trends that are coming I mean they're really exciting and wonderful okay we get the keynote hook coming on we're going to go to Meg Whitman's keynote right now I think that's kicking off right now and we're going to take a break and switch to the keynote live this is the cube that the mayor the GM and SVP of HP Networking always great having the cube great conversation very knowledgeable congratulations on your success App Store and more software defined networking has its own app store I'll be right back with our keynote coverage right now