Hey everyone, I'm Ken Ross here, and I'm a business consultant that specializes in reducing cost for businesses By looking into their essential expenses and today I'm gonna tell you why I can take the steps that I've given you on Saving money saving the most money today and bringing it and putting it on steroids So let's get started in the pre-step. I talk about Categorizing your vendors talk about making sure you have a good list of every person that you pay, right? In that particular case what I can do for you is I can kind of give you a shortcut and say there are categories of business that are Kind of low-hanging fruit. They're Categories that almost every business has such as telecom, right? I've been using telecom as my example that most businesses would use and could find some value in doing an analysis So I have a good list of five or six categories of business that I'd love to talk to you about And get in get your input on as far as how you use those Services in your business. That's the pre-step step one right step one is hey Call your friends in business ask them for a breakdown of their bills Get their price for that service as a result of my relationships. I am able to Have at my fingertips over 200 other folks that are just like me that do this every day That reach out to their clients that get access to their bills and their statements And we have a network of of these folks and what we do is we Consolidate that information and we help each other through sharing of that information at at a corporate level So just think of it this way, right? I own a franchise that franchise allows me the ability to use a Head office staff of people that handle all the analysis and they give me all the trends all the data that I can use to then Compare against other types of services other people that are in your industry Using that type of service and I can do that comparison in a matter of minutes where it would take you a matter of minutes To call a person and ask them, but you have to do that five or six times I've already done that thousands of times because of my relationship So that's something to take in mind on step one step two is Calling your vendors Establishing a great relationship with them right finding and locating good vendors I can help you in this step as well because Not only in this whole proven process that I've talked about that we've saved a lot of money for businesses We have proven relationships We actually have what we call a vendor database and that database We actually rate every vendor that we we talked to and this goes back to my first point The first point was I have over 200 folks just like me but at my fingertips at my disposal We reach out to vendors all the time and we explain to them. Hey We're in the business of saving clients money. We don't have a direct relationship with The vendors, but I would love to have you as part of our vendor database and the reason that is is because Vendors know that a good relationship with a with a customer will keep them around will keep them loyal so When we start talking to them about what we do and why this is so important for our clients They see value in spending time and understanding us right so that relationship is beneficial for both myself as an analyst and Excuse me for the vendor in their business because what they're going to say is hey I'm a part of this big network of people that are looking to save clients money And they're looking to have a good relationship with me because I'll get more clients that way so It's really a simple Proposition for them in the sense that if I can establish a good relationship like I said That I will get more business and I'll be able to deliver a quality product And I'll be able to get actually feedback on those things I I I spend a lot of time with some of the vendors when I'm talking to them giving feedback on what my client is really Working on how they really want to use their service how what frustrations they may have or problems they may have and Come up with solutions to solve them right because a lot of a lot of vendors or are not in touch with their clients and their clients aren't out Necessarily calling the vendor and saying hey look this is my problem today. This is what I'm trying to do. I provide that feedback I'm kind of like the liaison in between right that gives you Better relationships with your vendors so that they can deliver a better service to you that's step two step three Help with changing vendors right and I said go in find another vendor Right and get their price and ultimately the reason you'd want to do that is so that you could move to that vendor Right in our analysis and in doing this about 80% of the time You stay with the same vendor and that's fine right because most vendors want to keep their customers They're gonna offer you a good discount. They're going to try to firm up their relationships So as a client, I give you the choice. You decide what you want to do, right? I don't care what you what you choose just choose a good solution and execute on the plan, right? But if you choose to switch vendors That sometimes feels like a very arduous task that that's something that Requires a lot of mental effort and understanding of how it works and in the case of telecom for example, let's say you're you're Changing out all of your cell phones, right or you're upgrading your your service, right? You need to Roll out new SIM cards to all your wireless phones. You need to configure those things. You need to make sure that Everything is working smoothly and As a business owner that takes a lot of time, right? If you partner with me and if you work with me I'm going to make sure that goes the smoothest that it can I'm going to Volunteer my time or I'm gonna even find a vendor that can do this for you right and say hey look this vendor really wants you to get this done and They want to do it correctly. So I have this other guy or I have this vendor who wants to Specializes in making sure that these kinds of transfers work out, right? And as long as you use his his service, he's going to support you in whatever you need, right? So businesses do have a lot of needs and there are vendors out there that are out to supply specific needs especially when it comes to Transferring service or going from one vendor to another so that that's something to keep in mind, right? That if you do decide at some point, hey, I I really just need to switch vendors I need to I need to have a fresh start. There are people Who specialize in that who want to help their clients and they want to invest in that way? How do you find those people? How do you how do you know they exist? They exist because we're in the business of Selling good service and making sure that that's there and and there are there are companies out there And there are businesses out there who want to make sure that actually is smooth for their customer because that's what really drives Value and if you've been listening to me at all on this channel, and you've been seeing anything about About business here the thing about business is you really need to invest in and spend time and understanding The ins and outs of certain things in business Knowing what to put value in what to invest in and what to say, you know what not right now Or I don't really need that right because there are businesses who are out to just take advantage of business owners And there are businesses that are out to really help business owners. I want to be on that second category I want to be a business That helps businesses Grow in the best way that they can and that's why I feel like ultimately in the end. I created this channel is That I want people to know this information I want them to be able to apply it to their business and however they want and at whatever extreme they want and if someone really thinks that Someone like me can help their business and they can take it to the next level when it comes to cost reduction That's what I want to offer you. So That's what I have for today Please subscribe to my channel. Like I said, I'm really Very much Passionate about what I'm doing right now. I want to see a lot of folks Save money this year and and this channel is about that. I really want to see You apply these steps to your business and I want you to comment down below That I've done some of these things and yes I save some money because I want to see 52 people this year save money on their bills regardless of what it cost me and I've I've been very transparent here. I've explained every part of my process with you I've explained how you can do it on you know in your own Business at your own scale and then I have explained why my scale is actually very much different than yours There there are many more facets to it as well, right? I've kind of given you these steps and how I can apply steroids to these steps But there are a lot of other things to this that that you don't see right the fact that I have this relationship Or have had this relationship for a while with my my franchise Gives me the ability to see the history over time, right? This franchise has been around for over 20 years and In those 20 years, we've seen certain trends. We also have the ability to Do research around those trends so we know where it's going, right? We also when you enter an agreement with me and when you do this, we don't just stop at the initial valuation, right? We're going to take That initial look we're going to get it right and then over time as you as you work with me I'm going to do this for you I'm gonna audit these things because one of the things I did not talk talk to you about About saving money today is that yes, you can save money today, but what about tomorrow? Tomorrow is a new day, right? Six months eight months 12 months from now the climate is going to be different. How do you know? You're still saving the most money.  Spaces you really don't unless you do the analysis unless you really commit to every month or every quarter or every year I'm gonna relook at this I'm gonna apply the same process to that and I'm gonna come to a conclusion on those things I offered that as part of what I offer my clients when we enter an agreement I'm not going to just stop it or settle for even I'm not gonna settle for just The initial evaluation. I want to continue that relationship I want to continue to see that you're in the best place because maybe in some sense the world changes and A vendor kind of wises up right and says hey look I know I'm not offering the best price for these services or I know that I had I have a really good customer here And I want to give them the opportunity to save even more money right and experience an even better level of service So that's what I have for today. Like I said, please comment down below If you've applied any of these steps, please reach out to me if you'd like to get started on this process I have a website I am Ken Ross calm where you can find all the information about how to get in contact with me There's a contact page there Please fill out the page and it will send me an email and bug me to death to say Hey, look this person really needs your help and I will do my best to get back to you as soon as I can on that as well as Subscribe to this channel. Tell your friends about this channel. Check me out on my other socials. I'm on Facebook and Instagram Yeah, I mean that's that's really what this is about so Until next time I am Ken Ross, please visit my website. I am Ken Ross calm and I'll see you around


Next up we have Eyal Ronan, how to not share a password. You're not supposed to have the device. I'm ready to fight. Okay, I want to use this special occasion for a really, really big announcement.  Woo! I'm not talking about the previous time when Bill Gates died, or when Google claimed it, or all of the other bigger stans. This time I want to tell you that they are really, really dead, pushing up daisies. And I can't really do it. The reason is that passwords are not dead. They are widely used today. They're going to be widely used tomorrow. And today we're all talking about IoT's and stuff like that. They all use passwords. They are here to stay for the near future. So instead I want to try to find a way to use them a bit more securely. And what our paper is, how to not share a password. And what I want to say is that basically if you had a bad password, you'd compromise your information, your data. Today a bad password, and we've seen it in the IoT world in the Mirai Deck, can be used to create large bot links to detect the entire ecosystem on the Internet. And we need to find solutions to that problem.  Is it the users that chose the bad password? Or isn't it the manufacturers that allowed them to do this? And we believe that manufacturers should have some kind of an ability and they should feel better. Okay, so there's many possible solutions for the best of the problem. We've seen the list guidance, for example. We've seen the list changing the guidance multiple times, less than a few months ago. And don't think that there is any killed-and-all answer. Most of the solutions are snake oil. But we want to suggest a specific solution to a specific problem. We want to blacklist popular passwords. We don't want an attacker to be able to use a relatively small number of passwords and try them on a lot of different devices. For example, web-connected cameras, and be able to really slouch botnet and detect everybody. So one main problem with that is that we don't really know the best for distribution. And we claim that the best for distribution may change over time. For example, this is due to the famous list guidelines. The passwords are becoming more complex, more secure. Then they are telling to be simpler, and by this definition, more secure. And we all know that Superman was a very popular password in the past. We believe that one of them is becoming more and more popular right now. There are different populations based on age, location, that may choose different passwords. And there are sometimes really really weird stuff that just pop out of the air. We want to be able to detect those weird things. Okay, so what do we try to do? Fill through the password. The first one to do is we don't want to do almost any arm. And if we publish a blacklist of popular passwords, then the deck will know those are the popular passwords you can try to use. So first we plan, we are basically doing something that's similar to publishing a part of vulnerability. We're going to tell the people, look, these passwords are weak. Everybody use them, you shouldn't do it. If they're still continuing to do it, if they're not going to patch themselves, then they're going to get hurt. But we're going to save the ecosystem, which we like the ecosystem of living. And if you want to learn statistics about passwords, we need to learn some information about them. So we need to help the privacy of the user's password. But we're going to do it just a little bit and then we can improve that. It doesn't hurt really, really bad. So basically what we want to do, we're going to identify the blacklist of the popular password. This is similar to the everybody learning about everybody's problem. And we want to make sure that the server doesn't learn a lot about the user's password. We want to, if possible, not miss any of the popular passwords. We want to block them all. But if some non-popular password gets blocked, it's not so bad. So the user will need to choose another password. Okay, there are a lot of previous works in the privately funded editors and other settings for more specific passwords. And the main difference is that our work assumes very bad stuff. There are so many that the world is a malicious world. Everybody is trying to get us and the malicious server will want to learn more information about passwords. And if we already have a attacker that controls a large portion of our users, they might try to attack and subvert this protocol, try to hide the popular password because if you have a popular password, it makes the attack easier. So everybody is malicious. We want to be able to handle that. Have something that handles it. It's relatively efficient. We can show that it's relevant to the IoT world and certainly for the PC world. And within this solution might be also used in other settings. For example, getting statistics from the Tor network, learning the distribution of the smartphone's ping or buttons, and allow server's providers to learn the actual distribution of the user's password in a very secure way. The paper is an online input. If there is a large server or small server provided here that wants to use our PC, we will be glad to do it. And I will try to handle that. And other 27 seconds that I have to cause anyone to fight. Thank you very much.