This is one of the 20th century's most iconic photographs. I probably don't need to tell you what it is, but I will do anyway It's the Hindenburg Human history's worst light-of-an-air vehicle disaster. So 36 would perish in the 1937 disaster Now don't worry this video hasn't been titled incorrectly There is a point here. So nothing would get close in terms of death toll throughout the remainder of the 20th century It would take another 80 years from 1937 Until something would even get close to death toll of an aerostat accident and this was in 2013 This will be the focus of today's video in which beautiful views over the Nile and the Valley of the Kings Would end in tragedy Today we're looking at the Luxor hot-air balloon disaster. My name is John and welcome to Plain Difficult It's probably no surprise to anyone that Egypt is a massive destination for tourists The draw of the hot sun rich history and no end of things to see and do makes it a popular holiday choice I'm one of those people that have been there. I went there back in the mid-naughties a 40 degree week with a mix of sitting by the pool Visiting the pyramids and exploring the beautiful St. Catherine's Monastery basic tourist affair aside One thing I did notice was the plethora of excursion opportunities Helicopter rides camel rides cheap rides and even hot-air balloon rides This choice breeds competition amongst tour providers Which in turn fuels more tourists handing over their hard-earned money for once in a lifetime experiences Although I didn't end up visiting one option My first choice holiday rep was trying to flog me was a trip to Luxor The historically significant destination over the years had become known for its hot-air balloon industry a tradition running back Not so far into the 1990s At the time of introduction hot-air balloons offered a unique edge in the competitive day excursion market Over the years multiple operators would ply the popular early morning sightseeing flights But this popularity came with a risk During the mid-to-late noughties the hot-air balloon industry would experience a number of issues a 2013 article Article paints a rather worrying picture of the Luxor hot-air balloon industry the crashes in 2007 2008 and several in 2009 during this period There was little consideration for safety with as many as 50 balloons flying in the area around Luxor at once 2009 was the changing year for the industry where over a period of just a few months Three different balloons were crash one of which included colliding with a telephone pole because of this early morning flights were suspended for six months in which pilots were retrained and a setting up of an airport for balloons in which take-offs and landings were Controlled could be created and this came along with a limit of eight simultaneous flights at once However, these rules and regulations became rather hard to enforce due to as a BBC article states Since the 2011 revolution that toppled president Hussaini Mubarak The rule of law is not being respected in many aspects of Egyptian life So it has been difficult for the tourism ministry to impose its authority on sites like this as such safety Instance would continue to occur or be it in lower numbers One would occur in 2011 which is operated by the company sky cruise aboard their ultra magic in 245 With a registration number of SU 283 now remember that for later on in the video But quickly let's look at how hot-air balloons work because well, I'm rather interested in looking it up Okay, so hot-air balloons work on the concept that hot-air rises a balloon harnesses this via A thing called a burner this heats up the air within the balloon also known as the envelope. This is the fabric bag Made of a light nylon It also has an opening at one end called the mouth the envelope has some vents placed throughout it for example at the top and the sides This allows the pilot to change altitude and to pivot the vehicle the burners are fed from tanks of propane Varying the burn also changes the temperature of the air in the balloon helping it to reduce or increases altitude Now steering is a bit of a dark art as they're guided mainly by the wind and as such navigation is done by the pilot Heating or calling the air within the balloon to change altitude to try and catch different air streams at different heights Now like all things used to burn there comes a risk and that is the explosive propane This needs to be plumbed in and handled carefully, which is something that can sadly be overlooked Now we know roughly how they work. Let's lead rather neatly on to the disaster The disaster so get out your bingo cards It is the early morning of the 26th of February 2013 and members of the sky cruise balloon company are preparing their ultra magic N245 For a 615 in the morning takeoff the flight this morning will be roughly an hour and promises to give a sunrise view of One of the most historically interesting places on earth there are to be 21 aboard including the flights captain Momin Murad age 30 The air balloon climbs treating all those aboard to stunning views The flight had no abnormal phenomena or weather conditions to deal with as said in this Daily Mail article Murad radios the ground crew to let them know that he has selected a landing zone a sugarcane field a few miles away from their takeoff spot During the flight he had been rather radio silent not communicating with air traffic control This was breaking of the rules which were set after the disaster this year of 2009 Just before 7 a.m. The balloon was above the selected landing area The drop line was deployed below to attend member ground crew team waiting the balloon is just a few feet from the ground But those aboard are far from safe a fire suddenly breaks out The drop line is slipped and the air balloon Begins to ascend in the initial burst the pilot was severely burnt He lost control and fell out of the basket ground crew tried to hold on to the drop line But it wasn't helping bring back the balloon to earth as the balloon dramatically lifted Passengers began jumping into the sugarcane field below Witnesses on board nearby balloons looked on as the horror unfolded The balloon kept on rising as the flames lashed out around the basket at a height of around 300 meters or 980 feet there was an explosion which could be heard for a miles away The balloon basket and those aboard plunged into the ground killing everyone Within 15 minutes the first emergency service members were on site in all 19 of the 24 souls aboard would die The survivors were Britt Michael Rennie and the pilot mom in Murad 18 died on site with one other dying a few hours later in hospital Bodies littered the sugarcane field due to all being tourists They would be repatriated to their countries of origin all balloon operations in Luxor were suspended Pending investigations into the fatal flight Murad was severely burnt Receiving injuries to his back and face Interestingly his license had only been renewed just one month before When interviewed post accidents as to whether he was aware of what the cause of the fire was He said he did not and that he hadn't noticed any issues beforehand Well with no clear cause an investigation was required which neatly leads us on to the next section of this video The investigation The Egyptian civil aviation authority would be the ones to lead the investigation Which involved pouring over the wreckage of the basket and what remained of the balloons envelope Quickly enough the lax following of communications from Murad came to light hinting towards an overall deterioration of operations across the industry Murad in interviews confirmed that he had performed the pre Departure check by himself and that he had signed it off He was arrested the source of the fire had to be from the propane system on board and Inspections on equipment hinted towards the balloons fuel hoses The history of the balloon was dug into and a common issue of these videos popped up Old equipment in their final report the Egyptian civil aviation authority would find the hose was made in 2005 And has accumulated high flight hours Sometimes under adverse conditions This service life and conditions increased the likelihood that the hose experienced weaknesses Slash defects that could have contributed to the gas leak They also found that some of the ground crew released the ground line in order to attend to the pilot So that the remaining crew could not keep the balloon near the ground Murad claimed Checking the hose would have been the responsibility of the maintenance engineer at the balloon storage facility And that the checks that he was responsible for were only visual and not mechanical He did come under scrutiny for not following the procedure for fire by switching off the burners to cut off the flow of fuel The pilot was criminally charged, but I can't seem to find out any more information So if you know anything, please let me know in the comments below Balloon flights would continue after a month of shutdown. The suspension of services had kind of Understandably being met with anger from other operators in the tourist industry. So it's scale time I'm going to give it a 4 and here's what I've got for the bingo card. Do you agree? This is a plaintiff for production All videos in the channel created commons actuation share like license plaintiff videos produced by me John in the currently Mild corner of southern London, UK. I have a second YouTube channel as well as well as an Instagram and Twitter or x whatever you want to call it and I'd like to say a lovely warm Thank you to my patreon and YouTube members who help financially support this channel as well as the recipe for tuning in every week To watch my videos and I was there to say is thank you for watching and Mr. Music plays out, please


Today, as you are seeing here, we are distributing the Relief Items plus the Shelter, I mean Family Tents for the Families for Return in 2016. So, part of the return programs I have assessed some of the most vulnerable families here in the Eastern provinces. And today we are distributing items for the Families Assessed and Besuit districts, one of the high return districts. Today, 370 families will receive both Tents plus Domain Transition packages. This is really beneficial for the people, for the needy people, for those who are living in a really difficult situation. This is a very difficult situation for the families. It is very difficult for the families to receive Tents plus Domain Transition packages. This is a very difficult situation for the families.


What is up everybody? Welcome back to the freaking channel. I am fired up man going into December 2019 closing out the freaking year man and just fired up fired up so depending on when you're watching this man I'm cutting it in December of 2019 and this is where we're at man. This is where I'm at And I just I just love my my subscribers man I love my YouTube fam a lot of you guys are starting to comment a lot of you guys are starting to ask questions And I freaking love it man. And so with this one I wanted to kind of just show you a question and answer a question that came from Moon year, so I hope I hope I'm pronouncing that right when you're MOU and I are shout out to moon you're but This was a question that came in and I'm like man. This is this is what I truly believe I truly believe so many of you guys and I'm talking by the Thousands thousands of people out there They're that are jumping into social media marketing that are jumping into wanting to be you know a freelancer or Start some type of agency.  You don't know where to start You don't know your confidence level isn't quite there yet to go demand 2500 a month from a business owner, right so so When this question came in I'm like man That is exactly what I what I know and and I know most are filling this way and so This question here First of all shot to when you're shot out man. Thank you so much for your kind words. I truly truly appreciate you Great channel great content. You're really the exception I truly appreciate you man, and then and then when you're goes on a sane I'm going to start my agency. I took some courses. I followed your channel. I learned a lot. I Like your approach on the DM. I know how to run Facebook ads But I have not run real live campaigns for customers in the past and For that I'm a little afraid. So that's let's start there man. Let's start there. And then what's your advice? run myself run myself my campaigns and acquire the experience with time or Recruit a freelancer. Okay, perfect example man. Perfect. Perfect question again shot to manure. Thank you so much for your question. I When I when I when I started my agency first of all it all started Because I had this background in marketing. I already I've already been in sales and marketing, you know since 1999 So it's what I've been doing as a kid. It's what I grew up, you know Knowing and learning and trying to be a student of which was marketing, right? And then and then it wasn't until the late 2000s when social media marketing and and internet marketing really started to take off, right? And so in so fast forward to 2016 is When I was getting out of the mortgage in this mortgage industry From spending six years as a banker as a loan originator. I'm the guy that you come to if you want to buy a home I'm the one that qualifies you to buy a home That's what I did for six years 2010 to 2016 here in San Diego was successful In that industry in that business, but I got sick and tired of it And so in 2016 when I'm leaving that industry, I'm like damn I want to do something online The internet is exploding and and I had already known known of the internet way way before 2016 But it wasn't until 2016 when I'm like man, I'm gonna move everything to online I want to just build an internet business. Like I want to find clients online. I want to market online I want to run traffic online. I want I want people to buy my shit online Like I moved everything on everything online in 2016 and so That's when I was just online searching for different opportunities Looking into affiliate marketing looking into Shopify looking into Into into an agency into how to I didn't even to tell you the truth. I didn't even know of a social media agency I didn't even know those words like I didn't even know That this whole thing even existed and I don't I don't even think a lot of you guys knew it prior to 2016 because in 2016 just like you guys I started getting bombarded by Tai Lopez I started getting bombarded by Sam ovens and And and and and it was those two guys that introduced me to building my own agency and I'm like damn, okay Shit, I could I could do that. I'm a closer. I've been in cells And and now I'm on social media. I can I can reach out and find clients, right? So it all started in 2016 But as I'm taking courses and as I'm learning from these gurus, right? The whole price point that I was learning that I was being taught was 2000 a month. You're gonna be charging clients 2000 a month 2000 a month 2500 no problem. Businesses are gonna pay that to you all day And although that's true to a lot of you guys you guys got you know A lot of you guys probably watching my channel right now or watching this video You guys probably have a ton of high paying clients and that's and that's that's awesome But I'm also convinced that 99% of aspiring agency owners Don't have a ton of clients paying them that much At all and so I think that's where the missing piece is that is that a lot of us come into the Industry a lot of us invest in courses But we're still new and our knowledge isn't quite there yet Our skill level isn't quite there yet to demand that kind of money from a business owner and that's why Maneer feels a little afraid right right here. I'm afraid a little Because Maneer knows that the skill level isn't quite there and so that's perfectly fine, man That's perfectly fine And so as I was starting my agency and as I was starting to Reach out to get clients and trying to figure out my price points and my services and what I was going to be offering these people Because yeah, it's Facebook ads is one thing you could be you could be right there You know and in launch and in do Facebook ads and that's and that's all you do for them But but but again what I'm saying is that I don't I believe that just because you took a course Today Doesn't necessarily mean that you can run a Facebook ad tomorrow now some of you guys learn super fast But at the same time it didn't take me it it it wasn't a fast thing for me Like I didn't learn Facebook ads overnight.  I Started I started trying to think of different services that I can offer like what what would allow what would what would what would what would make that client pay me now While I'm learning Facebook ads like what else can I offer like what are their services when it pertains to their social media? When it comes to simple Facebook ads like the simple ones a video view ad a page like ad Simple ads like that right like what can I offer to to to get a few hundred out of this client now? And so while I'm learning how to master Facebook ads At least I can eat as long at least I can pay my bills At least I can get a few hundred from these people to do some basic services for them real quick While I'm learning While I'm learning my master craft and that's that's Facebook ads, right? So in 2016 man, that's what I started doing is that I knew that my I invested in courses So the ball was rolling. I got the ball rolling. My mind is now being acclimate Yeah acclimated to This entire industry I'm now starting to get used to and starting to learn and starting to be exposed To getting clients and and and now I'm YouTubeing a bunch of people and they're building their agency And as I'm learning this stuff and as I pick my niche Again, I knew that my skill level wasn't quite there To be to be charging two thousand a month. So I started I Narrowed in on a niche. That's where it began and and I chose the real estate niche because I came from that industry And that's what I truly believe you guys need to be doing You need to be choosing an industry that you're fired up about that you're passionate about or that you have an Experiencing because that's going to help you while you're talking to clients It's going to allow you to to leverage your background or your experience or or your passion or your interest or your Excitement you're going to be able to carry that on to the conversation and your clients are going to believe you even more That's why when I tell them that I come from mortgages It's a complete game changer It's a complete game changer when I can relate to that client when I can relate to them, right? It's a completely game changer and and again, it's it's where my interest is that it's where my passion is that I Eventually want to be owning, you know thousands of apartments like I want real estate in my just in my DNA So so that's my niche, right? I get fired up about you know helping people in that niche So the reason why I truly believe that needs to be that way is because you're gonna It's not easy man. First of all, nothing's easy. So so everything is hard. Just pick your heart You know, I mean everything is hard So you got to just learn it and get through it But because you have an interest in it because you have a passion in it because you're fired up about it That's gonna allow you to keep going and and not quit and not quit because I'm telling you man in 2016 as As as as the gurus and as the pioneers I truly believe it was Ty Lopez and Sam Evans who pioneered the entire industry you guys could probably think different and that's fine But I just know the amount of advertising they were do they were doing and prior to that No one else was pitching s s mmma or however the hell you want to call social media mark. Yeah, s mmma MMA however the hell whatever, but no one was pitching that no one was teaching people how to do that prior to 2016 prior to Ty Lopez and Sam Evans, but again, I could be wrong. That's just where I learned it from and and how I was exposed to it, but But um, um, what was I saying? So You have to be fired up man, so you don't quit. Okay, so you don't quit Um, and then and then so I started I started I chose my niche and then I started seeing a Pattern and that's why my whole approach on the direct message is Request all these people as friends on Facebook or follow all of them on Instagram or follow all of them and connect with all of them on LinkedIn And when you narrow in on your niche, okay? And you start to follow thousands of them All on one platform or all on multiple platforms, whatever you start to see patterns you start to see Habits you start to see how everyone's marketing their business and they're all the same. They're all in the same industry That's why I highly recommend you have to go after one industry go after one niche Because that's gonna allow you to really master and really dissect and really learn everything about that niche Because now you're following thousands of them and you're seeing what they're posting you're seeing how they're marketing You know, you're starting to see this stuff. And so it wasn't until like maybe So I launched my agency in 2016, but it wasn't until like 20 2017 2017 when I started realizing that 100% of them were missing Certain things like their Facebook page wasn't optimized the links weren't listed their social media links were all mixed Mix matched nothing looked branded nothing looked professional their Facebook business page has 120 likes when that page should have 1100 likes, you know, I mean, so I started seeing these basic little services Where I started developing packages and I started developing different product lines and I'm like man While I learn how to master Facebook ads I don't want to leave any money on the table and I don't want to go broke. I don't want to starve myself Just to try to get a 2,000 dollar a month client when that's gonna take me a while because my skill level is not even there yet So what can I offer that's not that expensive where I can still afford to pay my bills? Live and still provide great value. And so that's kind of what I ended up doing I found my niche I knew what they were missing when it came to social media marketing and just basic stuff and I started to package that up And I started offering that at a lower price point. I started offering that at 500 600 700 and so That's where I would start I would start by just doing a handful of things whether it's graphic design Like you can literally start in so many different ways You can start by customizing everybody's social media links for them because no one has it customized You can start by running a page like ad Because everyone in their mother has about 300 likes on their business page. And again, these are business owners so branding and Exposure and social proof and credibility All that stuff matters to them when it comes to their pages and they're all missing it They all got 300 likes none of their social media links are matching basic services basic basic things You can even offer services on fiverr like you can go to fiverr and and there's a link in my description for 20% Off your next order, but you can go to fiverr This is another thing that I would offer you guys. This is another another service that I would offer I would come to fiverr and I would come down a digital marketing and I would actually know it's graphics and design so I'd go to graphics and design and I would go to Let's go to Let's see if it's under digital marketing social media marketing Let's see if it's under this one. But what I would do is I would simply offer Look, let me find it Actually, it might not be under that one. I think it's under graphics and designs. Let's go with Okay, perfect social media design. I would offer them like I would literally charge a client and this is real stuff, man This is what I've done. I've gotten hundreds of clients you guys and this was another another service that I used to offer But I don't offer it anymore, but it's still a powerful powerful service Look when you look at my let me just show you. Let me just show you when you look at my Cover photo my banner this right here in the middle inspired digital. Okay. Look at that one and then look at my My Facebook Banner here's a cover photo for my Facebook So same cover photo.  This are basic services that businesses will pay you hundreds and hundreds of dollars for There's my cover photo same cover photo and then you come to my Twitter Those are four different platforms Where there's my Twitter cover photo Do you understand that your business these business owners clients none of their pages look like this? Like I can come over here to Fiverr and have some I will set up all social media accounts and pages I would design a professional clean YouTube banner That's what I'm talking about. Let's go with I would design Instagram. Okay, we're not looking for a manager. We're looking for someone to just simply design I would design a beautiful Facebook ad. I'll create awesome social media graphics and content But see these are high prices. I would go to budget and I would I would go five to ten dollars Five to ten dollars. Okay, and I would hire one of these guys. I would hire one of these guys I would design best twitch. Okay, I will create 100 inspirational. I will set up all social media accounts I will create your social media advert calendar. I would design YouTube I'll design awesome Instagram Facebook posts Okay, here we go. I will design stunning social media banner header ads cover.  That right there five bucks ten bucks And I would literally charge the client to three four hundred dollars to do that Now I don't tell them where I get it done from right? I don't tell them. Hey, I got it from Fiverr. No, man I'm the design. I have the design team. I have the in-house Graphic designer like that's what I tell my client and they literally I'll charge them a few hundred just to go do that Like that right there you guys.  I guarantee you man I guarantee you 100% of Their social media platforms do not have a professional-looking image like that And I guarantee you man if you if you if you got anyone on the phone a plumber a Chiropractor a restaurant a freaking real estate agent whoever an insurance agent whoever 100% of them for sure will give you at least a minimum of $300 to go make that happen and you will be here spent five to ten bucks to do it You're telling me if you close a few of those per week that won't feed your family Yeah, well, yes, it will for sure While you're investing in courses in the right courses or you're investing your time and watching the right YouTube videos Whatever man, that's why I got some friends that say David.   You're closing three of these per week. You're charging 300 You're making let's just say a profit of 290 each. So what is that freaking? 970 you're making you're making you're making 970 Let's just call it 900 bucks. You're making $900 net profit per week While you're learning how to master your craft which your craft shot up to Sony I was talking to Sony yesterday, and I was telling her the same exact thing I didn't show her the Fiverr part, but I was telling her different steps Basic steps that you can be charging clients for and in fact, that's yesterday's video So go back and watch yesterday's video. Go back and watch yesterday's video. Okay. It's an interview that I did with Sony I Million-dollar marketing co you'll see that that was yesterday's video watch that video. Those are basic services that you can charge clients Several hundred dollars to go do first. Okay.  Okay, which is which which in this case is Facebook ads So that's what what I'm saying for you will be here When you're is that let's go back to the question Is that? He or here this one when you're put Okay, so what is your advice me advice for me? Run myself my campaigns and acquire the experience with time or recruit a freelancer via Upwork No, you're gonna learn it yourself So what I'm telling you right now is go and offer basic services Go and offer some basic basic services where you can get a few hundred out of that client right now And and and the way I kind of painted my picture is is is a five-step Marketing plan so for my clients. I have a five-step marketing plan step one and two are basic services like this Let's just get your page looking good. Let's get your let's get your pages optimized Let's make sure all your links are matching right? Let's get you up Let's let's take you up a few thousand likes so your Facebook business page has the Authority the social proof the credibility Let's get that started first and that's what I call step one and two Jason and then we go on a step three Okay, and then and then step three is when we start running local Facebook ads to capture leads That's what I always tell my clients man And so in this case when you're you're gonna start running them yourself You're gonna you're gonna start running them yourself. Don't hire anyone You don't need to recruit a freelancer at all you want to start learning it yourself, okay, and so In the beginning for a person that is working on a very very small budget You're not gonna run Facebook ads to find clients. That's not what you're gonna do right now You're gonna hit the DM you're gonna you're gonna follow your niche on social media You're gonna kick everyone off kick everyone off whatever your preferred platform is Kick all your friends and family like people that you really really know people you went to school with Kick them all off put them on a different platform in my case I started using Facebook Direct message and so all my real friends my family my cousins my brother my best friends that I went to school with I've been here. I've been here in San Diego my whole life. So I know a ton of people But I literally kicked them all off of my Facebook page and put them on my Instagram Because on Facebook, you're only allowed 5,000 friends and I needed every single spot to be someone to be to be available For someone in my niche, okay, so that's where I started That's where I highly advise you start is start direct messaging start messaging your niche in the in the DM and And and and get scheduled appointments and and again I'm here to tell you that everyone's pitching 2000 a month. Everyone's pitching a thousand a month Everyone's pitching a high price a high price And they're pitching that price without even knowing the client yet client doesn't even know them yet First call they're trying to get 1500 now again, some of you guys are closers Some of you guys are good.  I totally get it But the 99% of you guys you're not getting that much money per per month from a client They don't even know you yet. You don't even have a track record yet your pages look horrible yourself and so You got to start with the basics man start with the basics hit them in the DM Get that scheduled appointment. Let them know that you can help them with their social media branding and their facebook advertising And and start small with them start small and get a few hundred Up front from them now And then later is when is is is Later is when you can start running facebook ads and start charging them even more Okay, that's when you start charging them more step three That's when you start taking them to a thousand a month 1500 a month 2000 a month But by that point they already know you you've already did some amazing services for them already They like you they trust you and now taking them up, you know to a thousand a month or 1500 a month shouldn't be a problem at all with that individual client, so I highly recommend man Step your game up if facebook ads are what you're going to be learning master it eat breathe and sleep the damn thing If you're just watching youtube videos, okay, great. I have a playlist You know, I'll put my playlist in the description so you guys can binge watch on those if you want And if you're new to facebook ads, make sure you're on my vip list the link is in the is in the description, okay? Um fb ads for beginners dot com get on that list I'm going to be dropping some training and emailing you some awesome stuff pertaining to The beginner level stuff for facebook ads. I truly believe everyone misses the basics man And that's what fb ads for beginners is all about how to set it up How to get everything optimized and how to launch your facebook ad agency So that's for beginners get on that vip list if you're not already if you're interested in knowing how I built my agency That link is in is in the description as well digital agency blueprint dot com. Is that um List where i'm teaching people how all my tips all my tricks and how i'm building this this agency. Okay, so um Those are two lists that you guys for sure want to be on if this stuff is up your alley um So I hope that answered your question when you're um I would start off with some basic packages get a few hundred out of them close of a few of those per week Um, and here here are my exact numbers until this day, man Depending on your watch of this. This is what i've been doing since 2016 Getting clients at a few hundred upfront right now 500 600 700 upfront right now to go perform some basic services like like like either the graphic design Or setting up all their social media links or or or running a like ad on their facebook business page Again watch yesterday's video. I'll tie it at the end of this one. I'll tie it at the end of this one Okay, so so wait until the end of this video and you'll see it pop up That was yesterday's video where i'm talking about these two services Their social media links and running that facebook like ad. That's what I call step one and two step one and two This can also be part of step one and two. I'm telling you man businesses.  That's why they're not confident right and that's why I shot it to manure But but when yours being being being being honest right I'm a little afraid, you know, they haven't ran a facebook ad for a client yet And that's the majority of you guys you haven't ran facebook ads for clients yet. So that's what i'm seeing This right here this approach will allow you to close a few clients per week Make a good income per week on the front end While you're investing your time or your money Learning the back end and the back end is your facebook ads Okay, you got to master facebook ads which are also instagram ads And then eventually start cracking the code on youtube ads or vice versa however the hell you want to order it But it's the same thing You got to master that crap and that's where i'm at right now man is i'm mastering that crap I want to be the best at facebook ads instagram ads youtube ads That's what I want to do not only to to provide value and and these services to clients but to tell you the truth I want to be able to master it for myself as well Because I got other products and services that i'm looking to run ads on right so So either way when you're do not hire anyone you have to you have to start running it yourself and you have to come into it knowing that It's going to take time and it's going to take patience and it's going to take testing a lot of the times people want to run One ad and think that that's the ad they're going to freaking take to seven figures It's like dude That cannot be more further than the truth Then than anything else like that right there is false expectations. Don't think you can run one ad And all of a sudden you're freaking booming like no hell no it doesn't work that way at all you're going to have to run multiple ads You're going to have to do multiple testing you're going to have to spend money and and that's why man I have some clients that that that and and again That's why not everyone's going to have 2500 a month not every business is going to want to spend 2000 a month with you right now That's why I take them for a few hundred upfront and then we get to that part later When they already trust me when they already, you know, know that I can perform That's when I take them to a higher price point per month, but at the same time in the meantime I'm getting better. I'm getting better. I'm getting better. I'm feeding my family I'm paying the bills with that upfront money right and I'm just getting better I'm getting better but but but you got to go into facebook ads knowing That there's a budget like what I would what I would say is dude Put 500 at facebook ads and don't care about what happens with it Just put 500 towards it and I don't mean Run an ad and leave it on for 30 days and spend 500 on one single ad and see what happens No, you have to take the 500 dollar amount And break it up break it up break it up break it up into many many different ads You're going to run different ads four days five days. See what works turn it off another ad for five days See if it works turn it off The the budget is 500 for the month So we have to keep playing around to see what ads actually work And I'm telling you man, you're going to have 15 ads that don't work But that one ad that does is going to pay for the entire campaign So you got to come into into it with the mindset I have x amount to spend and I don't give a shit what happens.  We're going to go spend 500 on it And and and when I'm a hundred dollars in and there's nothing coming in yet. I'm not going to get mad. This is The way I paint the picture is you want to look at it as play money. It is literally Play money Don't even care about and that's why when I talk to clients that are literally on their last dollar It's not really the client that I care to work with because I just know how emotional that is for the person Like when I'm on my last dollar and I and I got a hope and pray that this one ad campaign works That's the worst position of being you don't want to be in that position So have some play money come into it with an open mind and just start Learning start learning man and and you will crack the code if you dedicate yourself to it, man It's not it's not something where you can just half-ass you got to come into it man Knowing that you're gonna you're gonna learn it and and and and what motivates me is yes learning it for other clients and and and and being able to really justify my worth But also what motivates me is learning it for myself because I got other shit that I want to sell online So I want to be able to master facebook ads instagram ads youtube ads for my own products and services as well So I got two motivations, right? You got to find that motivation for you. What's going to allow you to stay in it To you to you succeed you got it.   I know I can succeed as well And that's another thing man. I see other people succeeding.  Will you freaking share it?  Hit the bell for notifications and drop me a comment below Let me know where you guys are coming from and let me know how I can bring value to what you're doing online I get off on on reading your questions and and being able to answer them For you. I appreciate you guys more than you can possibly imagine All you guys are subscribing. I appreciate you more than you can imagine and and I just I just love answering your questions, man, so Hopefully that made sense when you're Subscribe if you haven't already and and and watch this video that you're going to see pop up at the bottom This next video is a video I did yesterday talking about Step one and two talking about these basic services that i'm able to get several hundred dollars per client out of And that's what gets the ball rolling I close a few of those per week make great income great make great weekly income upfront And see here's what happens when you start to do basic services like that Those are one time one time services. Those are not retainer services, right? So if i'm getting 500 upfront to do a simple job for them real quick That's a one time. It's not a retainer But here's what happens. I'll close a few of those per week Like clockwork my my close rate is 99% like I literally knock on wood. Thank you lord My closing rate is ridiculous like ridiculous I close a few of those per week. Let's just call it three. Okay 500 times three There's your 1500 and my net my net profit on that. Let's say I close three deals My net profit on that and I charge everyone 500. Let's just say My and that's 1500 gross right after my credit card fee And then after the the amount that I pay for the facebook ad because it might in my 500 Our package it consists of a facebook ad My profit on that my profit on that let's say let's let's just break it down per per client I charge you 500 to go do a couple a couple basic services for you, right? So My profit on on a $500 order is let's say let's let's just say And this is these are real numbers you guys real real numbers on a $500 transaction my profit margin is about Is about four is about four is about 440 440 is my profit. So if I'm closing three of those a week That's not bad income upfront.  I close three of those per week 369 12 Not bad income That's what I call my full-time job. This is my full-time business. This is all I do Okay, that's how my income comes in I close 12 of those per month. Okay at the end of the month Three to four of them come back Ready for the next step and what's the next step? Facebook ads lead capture That's the next step. So my first let's just call and let's let's call that step three So step one and two is what they're paying me 500 for to go do one time right now And then step three is when I start running Facebook ads for them that's when I take them to a higher monthly retainer I take them to a retainer first of all That's when I take them to a monthly retainer and that monthly retainer is a thousand 1500 2000 a month that's when now I'm in position to run Facebook ads because again I've been doing this for a while now and this is this how I've been making my income and I just been simply taking that Income and investing in courses now today. I know to run Facebook ads now today I know to run Instagram ads now today. I'm learning how to run YouTube ads today because now now I'm able to eat I'm able to pay my bills that upfront money is a good income And it just takes the pressure off of me having to go search for that 2000 a month client When god knows, you know, that wasn't going to come anytime soon back then so That's how I kind of did it you guys and that's how I how what I would recommend you guys do for those of you That are struggling to get a high paying monthly client Dumb your services down man Try to figure out different services that you can offer them that that they'll be willing to give you a few hundred for right now While you're in the in in the process of learning and perfecting your skill Which is Facebook ads and paid traffic, okay? And you got to start learning it yourself start running these ads yourself yourself start Start playing around with the Facebook ads manager yourself And just start start learning it man start learning it start getting acclimated to it And and and and find that mentor that you can grab ahold of man grab that grab ahold of that mentor And and and just don't don't give up man don't give up because we all know that we're in a social media world We all know that businesses are still behind the eight ball. They're still lacking They're still procrastinating. They still don't have a social media presence and no matter how Saturated you make think the industry is I'm here to tell you man Most people get have given up by now the people that started an agency in 2016 I am willing to bet I am willing to bet because this is just how business numbers work I am willing to bet that 80 percent of them eight out of every 10 have already quit Trying to build an agency trying to get 2 000 or a month clients Trying to to make money in this in this in this space.  They're so busy running their day-to-day business. Their business is freaking HVAC Their business is insurance their business is real estate their business is running a restaurant Their business is not freaking knowing what links to put on social media or what links to put on facebook That's not their freaking business But it's yours and they know the value of it once you show it to them And you can reach them through the direct message rather than trying to be a telemarketer And you guys could provide a tremendous amount of value that will allow you and your family to eat and deliver Value to these people man with without a question so Go out there when you're make it happen Subscribe to the channel if you haven't already you guys and again drop me a comment below Let me know what you guys are doing. Let me know how I can bring value to what you're doing online Drop me a question and all and and and if it's a if it's a detailed question I'll go to make a video like this so we can educate the entire world. All right, guys So I'll see you on the next video over and out drop me a comment below. Peace


So Ellen Langer, I'm delighted to be talking to you. This is the first time we meet. And I wanted today to focus on one of your books, which is also, I think, one of your passions, which is creation, creativity, art, but of course, art seen as a way of life. And I took a few notes from your book just to trigger the conversation. I think there is a sort of a slogan in the book, correct me if I'm wrong, which is where we are is where we've never been. Yeah, I have another book of my paintings and one-liners that had been called from research over 40 years. And that's one of the one-liners where we are for people to recognize that everything is constantly changing, everything is new, which means everything is potentially exciting. Right, and that attention to the new is one of the ways you define mindfulness. Yeah, that in fact, it's actively noticing new things. And when you actively notice new things that puts you in the present, makes you sensitive to context and perspective and reveals to you that you don't know that thing you thought you knew as well as you thought you knew it. So then your attention would naturally go to it. And this act of noticing is the essence of engagement. So it feels good and all of that research shows that while you're doing this, the neurons are firing and it turns out that it's literally and figuratively enlivening. Right, and the only other alternative is for us to deeply accept that uncertainty as ubiquitous. We don't know anything, we think we know. In fact, I define mindfulness often as frequently in error but rarely in doubt. And so if you know you don't know, then you naturally pay attention. But so many of us around the world have been brought up thinking that we do know. And so the way that shake us loose from that is this act of noticing. When I give talks to us, I enjoy asking people, I say, okay, how much is one in one? And then Lord, I think I'm crazy, whatever it is. And dutifully, they respond too. But then I inform them that no, one plus one is not always two. If you're adding one cloud plus one cloud, one plus one is one. You're adding one watt of chewing gum to one watt of chewing gum, one plus one is one. In the real world, one plus one probably doesn't equal to as often as it does. And if you are, most people are not aware that one in one is learning and it is two if you're using a base 10 number system. If you are using a base two number system, one plus one is actually written as 10. So when somebody says to you, how much is one in one or almost any other question, the right answer is, it depends. Right. And that's interesting because you're a professor of psychology, I'm a philosopher. And in what you just said there, I could see at least three echoes to the philosophical tradition, right? Of course, the obvious one is Socrates who went in the streets and bothering people, telling them that they should admit that they don't know what they think they know. And actually it cost him his life, right? Perhaps less known is, I was thinking of the situationists and Guy de Bois in France in the 50s who were politically, were saying that it's actually even the beginning of a political liberation to be able to feel the freshness of every situation, right? And the third one with your one plus one and you talk about them in your book the surrealists, right? Who were very good at disrupting all the certainties that we may have about our present which in their return to psychology, sometimes it seems that we could define consciousness as the attention to this that is not the habit, right? Right, so given the fact that, and sometimes people say, it's strange because when we are kids, time goes very slowly and then when we're adults, it seems like times goes faster and faster. And the other day I told my daughter, well, because when we all, we think we know, we recognize and therefore we are sleeping all the time and that's what you say, right? But it's minus. Yeah, that the 40 years of research sadly has made clear to me that virtually all of us are mindless almost all the time. And the thing is that when we're mindless, we're not there. So we're not there to know we're not there.  You know, where was I? But it's much, much more pervasive than that. And I recently have been writing a lot about how I blame the schools around the world for most of this mindlessness because it's the schools that are teaching us one plus one is one. And it's the schools that are teaching us that I'm better than that other person.  I wrote this little song, I can't carry a tune, so I probably won't sing it, but for my grandkids. And it's everybody doesn't know something, but everybody knows something else. Everybody can't do something, but everyone can do something else. And that's the world that I'm trying to create with all of this writing, paintings, and what have you. To take this vertical, you know, where everybody can be lined up on some dimension, ignoring always who decided the criteria and make it horizontal where everybody is respected and realize that the lives that most people lead and hurry through and they lead as if it's zero sum, you know, if you're the winner, that means I have to be a loser rather than life is not zero sum. Speaking of songs, if I go scintillate, scintillate, diminished celestial body. Does that ring a bell? Yeah, okay. That's a lot of things, that is a lot of what we do in academia, right? We think we discover new things sometimes, but we just make, we just put fancy words in twinkle, twinkle little star. And then I'm just, I'm not saying that for you, but for the some of the people in the audience, we might not, and that's not really finding something new, right? It's just employing a discourse that is rewarding in a certain field and creates a sort of a feeling of. Often, yeah, no, oftentimes that's the case, but, you know, so when I was writing or just started the work on mindfulness, it felt to me that it was just mundane creativity and that when you talk about creativity, there's too much attention on the product and this is attention to the process and that it made me think, you know, this is what you just brought to mind, that if I generate Einstein's theory of relativity, so the world is not going to applaud me, but for me, it can be very creative and mindful. So you've got, you know, both ends going, you have the people who, for whom it is brand new, the people who like to think it's brand new, but they're just putting new wine in old bottle or old wine in new bottles. And then the people where it doesn't matter whether the bottle is new or old, whether the wine is new or old, but the way I'm tasting it makes it a brand new experience. No, that's very important. And I think that it's important to stance that when you're saying attention to the new, we're not talking about the last Zara collection, we're really talking about the fact that at every instant, the world is changing. When you take, when you see a time lapse video, right? You see the time lapse, right? You see that. But, and that again, it's just for our philosophical followers that there's a lot of white head there and process philosophy. Bergson who said, I'm not just name dropping here because it's very beautiful for him. Creation was first and foremost, an emotion. And there is this emotion of attunement to the creative flow of the universe and of the multiverse around us. And that's what you're talking about. Yes, more or less. More or less? More or less. And so I'm going to go again. So there's a sentence we talked about that. The more we know, the more blind we become. Yeah, that people are oblivious to the fact of these changes. So we just said everything is changing, yet our expectations hold things still. And then we confuse the stability of our mindsets, the stability of these expectations for what's actually happening. And so now you, since it seems in any course with everything else you're saying, because Voltaire made clear, clearer in French than I'm going to in English, but that you don't know it, it's all uncertain and that's uncomfortable, but so be it. Now you tell us how he actually said it. Right, so I was identified for the French that I am. I thought I could disguise my accent, but and so people might wonder, all right, okay, so how do you change? How do you become more aware? And there's a sentence that sort of gives the first clue. There are others, but you say, it's about going from reference to preference already. So you focus on what is intriguing for you, right? It's sort of a almost a cogito, your mindfulness thing, right, I think that or I am mindful therefore I am. Yeah, yeah, and the reference to preference was really about how the more we notice of something, the more we come to like it. And so that it's more mindful you are, the more not just open you are, but the more pleased you are with the world you're living. So we did some of these things like we took people who hated head metal music and people who hated classical music and people who hated football. We had a lot of haters. We take all these activities, people who hate them. We have one group just do it, listen, watch whatever it was or notice one new thing about it. And the group noticed three new things. Another group noticed six new things. Doesn't matter what you're noticing, it's smart, silly, but the more you notice, the more you like the thing that you're noticing. And so you and that thing somehow form a different kind of relationship. You're not separate from the world around you. To go back, because this is one of the things, and I think this is consistent with Socrates, that behavior sense, this is very important, 100. That behavior makes sense from the actor's perspective or else the actor wouldn't do it. And that when we recognize that, so instead of when you think presuming, you know why they're doing it from the context in which it's embedded. And that if you actually ask yourself how to make sense out of that. So for instance, you may not like me because I'm so gullible. Well, from my perspective, I'm trusting. I can't stand you, Lewis, I only know you a few minutes, but that's just so inconsistent. But from your perspective, you're flexible. And it turns out that for every single negative characterization, there's an equally potent but oppositely balanced alternative. For every negative thing, there's a positive way of looking at it. And that then all of our relationships change. And our relationship to ourselves, self changes. You know, to be gullible, but would you like me to be less trusting? Probably not. Hmm. No, but I think that I almost hear some sort of a message of perhaps not universal law, but some sort of a harmonization of relationships because indeed, if I try to step out of my ingrained dislikes, I might start noticing and then I might, if not, fully appreciate, I might understand why others appreciate. Yeah, and I think that it's that, and we were talking before about thinking one in one as always too, so you don't think about it, you don't pay attention to it, you look down upon people who don't know that. This is the interpersonal version. Right. You know that where we also have people set up as superior, you know, more or less superior to other people without recognizing the sense that their behavior makes in its own context. So that, you know, that when you become more mindful and the way that I, who people will take notice of, you be, and less judgmental of yourself. And so that just opens up all sorts of positive interactions. Okay, a first possible critique here. And I'm sure you have a correct answer to it, but the paradox is like, okay, I become mindful and I start seeing that I could like everything.   When you really have high self-esteem, you're not a steaming, you're just being. So, so there. Okay, but my question was also, and I see that it sort of connects with what you just said. So it connects with the idea of flow, I said. But my question was also on the creative side regarding to style, right? We often say that when an artist has style, she knows exactly what she wants to do and it likes all sorts of other things. Yeah, you know, I remember when I started painting and somebody commented on my style and that was, oh, I didn't know I had a style and I was very excited about it. But if you were here, you came into my studio, if you thought that having a specific way of doing something, you know, when you can tell, you know, this is a Picasso, this is a Mondrian, whatever, you would either conclude that your thoughts about needing to have a specific style or wrong or I'm schizophrenic because, you know, what I do, it represents what I'm feeling at, you know, at the moment and my feelings are varied and so the quote style will vary.  But I think to keep that feeling of novelty when you're doing the same thing over and over and over again is probably gonna be hard for people. And I think it's fun experimenting. But I don't think there's a right way, you know, the important thing is to recognize it almost doesn't matter what you do, what matters is the way you do it. And if you do it mindfully as opposed to mindlessly, the ramifications, the advantages are, you know, are enormous. Right. No, and I think that's, you speak of being authentic and I think that's what I really appreciate in your practice of painting. And I encourage people to go at least see some images on online of your paintings, is the idea that you don't need to really care about did my, does this painting resemble my previous painting, right? But that's also, here I'm trying just not to agree all the time, just to keep a dynamic, right? Although I do tend to agree, but someone would say, oh yeah, but that's because she's a professor and she paints on her spare time as opposed to a professional artist who needs some sort of like to brand herself. On the other side, we can say, look, when she's a professor, she only talks about mindfulness all the time. So she does have a time. No, she doesn't. Although that's cute. Because I mean, mindfulness is a superordinate category. You know, no matter what you're doing, as I said, you're doing it mindfully. So it's hard to get away from it. So yeah, so in some sense, yes. But putting that aside, I don't think that there's a right way of doing things.  And so she first saw the art and she was a fancy art collector, the African art. And so she saw one of my paintings early on.  Why should I think I'm Rembrandt? But I didn't say to her, because I didn't think she would, she was a mistake to hear it. And I wouldn't say it to most people because they might not understand what I mean by it. But, and Rembrandt isn't me. And that if I'm true to myself, no one can do me better.  But the painting brings me great joy. And so that's why I do it. But I do it also as a psychologist, which is that something will happen. And then I ask myself, well, did this just happen to me? Or has this had some more general truth to it? So an example, and I think I talk about this in the Army Coming book, I was painting and I accidentally dipped the paintbrush into the wrong color.  But, and I looked up, oh no. And I take a paper towel and I start rubbing it open, wiping it off. And I mean, these were cabinets in the background. And it actually, to my eye, made it look better.   So we have symphony orchestras, art essays, you know, that we make people make a mistake, they go forward and incorporate that mistake and they end up with a superior product. Okay, so that led to a whole different theory of decision-making, which is in brief. So the only way you can make a mistake is if you have a rigid plan, right? Because if you say I'll sort of and then you do something else, it's nothing, but it's when you say, this is what I'm gonna do. And to recognize that that plan was just a decision moments before. And for it to be a decision means there was uncertainty. Now, what happens with us, we make decisions and then we freeze and act as if, this is the only answer. Forgetting that just recently, we had no idea what we wanted, what the answer was going to be. Anyway, so the short of this long story is that I go back and forth between painting and then writing and doing my research. And it's fun. I mean, my first painting was on a shingle and it was a woman on a horse, to my mind, racing through the woods. And I thought afterwards, wow, was she in the woods because I was painting on wood? Normal people don't ask themselves these questions, but I had another painting where of this alcove I have in my house in the cave and I'm there and my dearest friend is there and she is reading and I'm leaning forward with the book in my lap rather than reading. And I had no idea that this is what I was painting when I started. And that was the reality of the relationship where I'm trying to get her attention. So what was interesting to me is I think I'm painting us in the chair as reading. And then I'm just totally lost engaged in what I'm doing. And then afterwards it tells me a whole other story. Some of the things that mattered to me that I didn't realize at the moment. Anyway, it's fun. Yes. And I mean, in the book, I see that you have some sort of experimental curiosity, even psychological curiosity when you paint such, for example, that when your colleague told you that I think it was the legs or some piece of furniture that didn't look right. And then you corrected it, but then you realized no, actually from a certain perspective. It's more interesting. That was right, right? And you do right. Reconsider the mistake and decide to take advantage of it. Yeah, but when you start the game or for me, when I started, since I had no formal training and your listeners should know that this is intuitive art, we'll say, self-taught, different, much of what you'd see in a museum. So I didn't know of the painting of the dogs playing poker. And so I painted my own dogs and people playing poker, oblivious to that painting. Or you thought you didn't know it. Yeah, no, I really didn't know it. Of course, who knows, deep in the recesses, I might have seen it, but at any rate, my table was floating in the air. And when I realized that, then I thought, oh, so I painted it again, grounding the table, making it look more like a table in a room with people sitting around it and dogs sitting around it. And it wasn't interesting any longer. And so that happened a lot when someone would tell me, because I would seek out advice from people to get a sense of what I was doing. Like I had this young boy bringing groceries to this woman sitting on a bench. That was what was in my mind. Now, she was close, he was far. He was very large, she was small. So a friend said, that can't be, the perspective is all wrong. And I thought, oh, yeah, but that's because the fact of him bringing the groceries is the main event, you know? And so then I changed it. And then I changed it back. I said, no, the other is nicer. One of my friends who's a very good artist says, why do you listen to people? I don't know. I mean, that's what I do for a living, I guess. Exactly. And so, but there's a lot there. I say, I'm just trying to, I'm not gonna monopolize the speech here, but so on decision making, it's even worse because now people are letting AI supposedly make the decision, right? And of course, Jean-Paul Sartre, another philosopher of French, would say that's just bad faith. They are actually making the decision, but they don't wanna take responsibility for the decision. Yeah, because you have to always decide whether to accept that person's decision. Right. And so you're saying that mindfulness is also about making choices, being less reactive. I didn't think that this talk was gonna be about connecting mindfulness to philosophers, but Nietzsche is pretty big on saying reacting is really bad, you need to act. And so you're right. When we make more choices, you're less reactive. Yeah, but it's fine. I mean, just, we don't have time now, maybe in the future, but I've written a lot about this in other places and not in the on becoming book. My decision theory, the mindful decision theory can be summarized or the bottom line to it is rather than spend time trying to make the right decision, we should make the decision right. So we can work back to start and everybody else. It doesn't matter what the option is because you're always deciding about something unknown in the future. And most people live their lives as if the future is going to be a replication of the past, which typically it's not. So we always use yesterday's solutions to solve today's problems. Mindfulness preaches a different way of being. And that's a real problem because so I do a little bit of philosophical health counseling with a multinational called Vattenfall, which produces energy in Europe, mostly in Sweden. And there are a lot of engineers. But some of them are really aware of their sort of biases and one of those biases is precisely to try to gather as much data as possible before we take a decision. And of course, what happens is that they never take a decision or if they take a decision, it's actually sometimes not even related to the data. So here's a way to argue with him or not only is there no endpoint to the amount of information you could consider relevant information, but it's also the case that each piece of information can be understood in multiple ways. And so even if we take what I said before about, are you, am I gullible or trusting? Now, if you wanna make a decision, should we be friends? It's very easy when you're adding things up if you seem me as trusting when you say, okay, we should be friends. But what if you see me as trusting and gullible? Well, then it cancels out. And so with every potential consequence, you have the exact same thing, but there's a way that consequence is good, better and different. It all depends on how you understand it. So you can't add up costs and benefits to figure out what to do. And that's okay. Again, flip a coin, use some, I don't know, you can say that you can make the decision, the second option that occurs to you. It doesn't matter what it is. And I suggest then make it right. There's people, you see decision-making, oh, I'll keep quiet, but you got me all excited now. I'm excited too, but I'd like to finish. That, this is another biggie, but that prediction is an illusion. And so all decision-making relies on the presumption that you can predict. Because if you can predict, then what are you deciding? So I do this little thing in my advanced decision-making class at Harvard, and I'll say to people, okay, I've been teaching a version of this class for 40 years. I've never missed a class.  When we go around the room, and these are Harvard students, they won't say 100%, say sweet things like 97%, as if there's some calculation they did. But so essentially they all say 100%. Now I say, okay, let's go around again, but this time I want each of you to give me a good reason why I might not be here. Always the first person says, well, you've always been here.  The next person says, your car got a flat tire. The next person said your dog had to go to the vet. We get 12, depending on how many people in the room, 12 to 16 good reasons. Then I say, okay, what is the likelihood I'm going to be here next week? And now the 100% drops to 50%. People are wonderful after the fact, making sense of what's going on. Going forward, there are too many possibilities. And so if you can predict, and I need more time to persuade you fully of that, but if you can't predict, then decision making makes no sense. But here there's a very interesting, because I was willing to ask you a question five minutes ago. And in fact, it's sort of the same than I want to ask you now. Five minutes ago, you said, it doesn't matter the critics, because I'm just trying to do... I'm not even trying. You're going to say I'm not trying. I'm being ill and longer when I paint. So there's a notion of identity here that I want you to hold. And then you were talking about decision making. And so the first question was, but it's a little bit the same idea of the dissolution of identity. Might not be the self, but this idea that if you're authentic, doesn't that mean that you're sort of on the pathway of unveiling who Ellen Langer is genuinely? That's the first question. If you can hold it, make it to the second. I can stop here if it's too long. You want to answer that one? And then I'll keep the second. You have a different question. I'm going to give me the second one. Yeah, so the second is, in the Middle Ages, the French aristocracy invented this idea of the motto, right? And so it was this idea that spread around the world that if you had a motto that expressed your mission on earth, like for example, John Dark was in the name of the king in the sky, which was very powerful for her because then she could talk to kings in on earth at equal level. So that motto helped people maintain a sense of their vision, mission on earth, which they repeated daily, not to close themselves to what could happen around them, but sort of to filter their awareness. So it's a sort of dialectics there of being me and in anger. And at the same time, because I'm trying to be me, I can perhaps be more aware to new things. Or am I? Yes, no, that's all very interesting. I think that the me that you're talking about is something from the outside looking at me. The, as the actor of the actions, I'm not trying to be anything. I'm just being. And that certainly if I'm, oh, we can take silly examples that you have your favorite stories and every time you meet someone new, you tell your favorite stories. So that's something that you're doing that other people aren't doing, not the same stories. So that can make it look like there's a you. But I really think, as I said before about these three levels, and in general, this is the way I think about the world. We'll start in three levels of sophistication. It's not really about sophistication, the first level. So let's take, you see some, an old person drops their cane. So what do you do?  You don't anything, level one. Level two, you Russian to pick up the cane to help her. Level three, you don't do anything. You watch because she's going to feel better if she picks up the cane herself. So level one and three are not doing anything, but they're so different. You know, so you have little kids, a different example. Little kids are uninhibited. They haven't learned the rules. Level two, almost everybody we know is inhibited. Level three, hopefully you get to the point in life where you become disinhibited. Now, lots of these older folk, I'm a part of this group. It's not that they don't know the rules. It's that they no longer care about the rules. And so being disinhibited can look like uninhibited, but again, it's for a whole different reason. We can take all your famous philosophers that you've talked about, and we can have level one, people who don't know who they are, haven't read level two, people who become obsessed with their work. Level three, people who say, you know that if I allow myself a certain way of being in this world, I'll come to all of the information myself. So they're both attempting to exactly who said what, but again, very different. And the problem in this world, as I say it, one of the problems is that there are a few people at this level three and that people at level two see them and missee them as level one. And then at the way to move beyond. But so part of this, when you're young, you don't have a style to go back to what you're saying before. You don't know the rules. Level two, now you're playing by the game, playing it well or not well. And that when you get beyond that, I think that it's just all open territory. So you can go and you can paint, if you want to stick with that, in oils and you can be very realistic and then you can turn around and do something very abstract, which Picasso did and so on. So it's certainly not heard of to change styles, but. But young people, you could tell you this. I really understand this idea of, you know, genuine region as some sort of liberation, but I'm too afraid because I'm young, right? Is it something that comes when you have a certain age where you know that you have some form of security? Or is it possible? I'm going to make a confession. I think I'm too creative. And that put me in a lot of trouble when I was young because I had a hard time just giving the expected standard because I could do it. And but in some situations in life, you do need to deliver that normality. And it's sometimes hard. Yeah, but you make the choice and that's what you were in doing as a kid. You know, you can say this is a situation where, well, I'm going to draw within the box or whatever the margins, or I don't care. Nothing forces you if you can see things that other people don't see. In other words, someone says to me, how much is one in one? In many circumstances, I'll probably just say two. But that doesn't mean that I don't know that there are many circumstances where that's not true. And I think that you felt squash suffocated because of the schools. And that's what I said originally that schools are suffocating more so than educating students all over the world. So I tell this story. I've told this so many times, I don't have a feeling of its truth anymore. Whether this is how I learned this or not, but I was at this horse event. And this fan asked me, could I watch his horse because he was going to go get his horse a hot dog? You know, well, I'm Harvard Yale all the way through. Nobody knows better some as well, but nobody knows better that horses are herbivorous. They don't eat meat. Good. Sure, I'll watch your horse. He goes, he comes back with a hot dog and the horse ate it. And everything changed, everything. And so you can follow the rules and be aware that they may be silly. If they're harmful to you or somebody else, I say don't follow the rules, which is what you did with your career and you seem to be doing just fine, rather than give up your soul to people whose rules or visions that were based on an earlier time that might have made sense in some circumstances. And clearly didn't in others.  And I use this example in one of my health class where I make clear, you know, you have insurance companies have to decide what is a drug, whether they're going to reimburse you for the drug. And so that means how serious is the disorder or disease. And, you know, so you have to have people make this decision. So let's say the drug is Viagra. And the people on this committee making this decision with the insurance company are all 50-year-old men versus all nuns. My guess is if they're nuns, they're going to be less inclined, you know, to pay for the Viagra than if they're a lusty 50-year-old man. The point is there's always somebody behind it who has made the rule. And when you reveal that, it gives you much more latitude, you know, that for everything that is was at one point a decision. And for it to be a decision, as I said, that means it was uncertainty. And if there was uncertainty, it means there are alternative ways of doing things. So every time something doesn't work, I think change it. No, indeed. We could say you are a dangerous politician disguised as a respectable Harvard professor. Yeah, yeah, that's fair. These advices are, and of course people, you write in your book, for example, and that's André Gide, the French writer, you write one, quoting him, one does not discover new lands without consenting to the sight of the shore for a very long time. Right. So it does sound a bit risky, right? Well, for sure. But it's that or living a life where you're painting by numbers, you know, which, so to me it's an easy decision. Right. I'm glad that you mentioned numbers because I have a slight problem and I would like to collaborate with them. I have a slight problem with psychologists. They, a lot of them seem to be what I call a rhythmomaniac, right? They want to crunch numbers. They want to, you know, questionnaires. How do you combine, as a psychologist, you had to also do some quantitative... I'm a crunching, sure. Right. Sure.  The numbers don't rule.  You know, you get all these things, what are the four or five things that are really going on here? I think that much of what I did actually is very different. I mean, I didn't discover this early on. I thought I'm doing the same kind of studies as everybody else is. And then I realized that much of the research that's done is descriptive. It's trying to tell you what's happening now. And much of my work is trying to see how we can be better, how it can be different. You know, so that's how I came to the counterclockwise study. This is where we retrofitted a retreat to 20 years earlier. And old men live there as if they were their younger selves. And without medical intervention, we got improvement in hearing, vision, strength, memory, and they look noticeably younger. And, you know, you wouldn't use those measures if you didn't think that you were going to affect that sort of a change. Even the earliest nursing home study where we gave people choices and plans and found out that they were living longer. They all have the same sort of flavor. And we have some fun studies now. We have, I probably shouldn't mention it, but I will. I can't give you any information about it because we don't have the data yet. But the counterclockwise was to take people back in time. So now we're taking people at different ages, young people forward in time. Because I believe people are capable of doing far more than they think they can do. And in fact, we've done that. I would say to people, do as many of whatever and they do it. And then I'd take another group of people and I'd ask them to do twice as many as those and they would do it and so on. We have a theory of fatigue, which is that you get tired around two thirds into a task. So we have people do push-ups. We'll have new jumping jacks, it's easier. And we'll do 100 jumping jacks. You tell me when you're tired. Why don't you get tired at around 67? I have another group of people going do 200 jumping jacks. When do they get tired? I ran 138 or whatever, twice a period. And so I'm pushing the envelope, but I believe fatigue, satiation, virtually everything is a function of the way we think of it. Right, so it's the double-edged mind over body. Because sometimes- Well, it's not even mind over body. Yeah, no, no, but because my theory is mind and body are one. Right. Therefore, wherever you mind, you're necessarily putting the body. So we have lots of studies where we put the mind in strange places and take our measurements. And we know that people have been worried. Psychologists, researchers, oops, did I just lose you? Nope, you just, there we go. There's just more light. It was an enlightened part. I'm gonna say something profound, that's why I needed to add the light. But what was I saying? Oh, yes. That researchers in the past couldn't explore the extent to which we can control our health because they were always looking for the mediating mechanism. Meaning, how do you get from this thing, a thought, this fuzzy thing to something material called the body? And so that problem has kept things at bay. I say, these are just words, mind, body, who cares. Let's put them together. Where you put the mind, you're putting the body. And we've done really very unusual sorts of experiments all starting with that counterclockwise study, which we've replicated all over the world, not all over, but in many countries in the world. So it's true. And it's a very, there was supposed at some point to even to be a movie with Jennifer Aniston, right? Jennifer Aniston was playing me, yeah. But it turns out, the other day, somebody referred to it as a very famous study. And I thought, okay, well, I guess it is a famous study. And the reason I can say that is that if you watch The Simpsons, The Simpsons go to Havana. They actually talk about the study. So we didn't get the Jennifer Aniston movie, but... You got The Simpsons, which makes it more iconic. Maybe. But I like the idea of unity, which is very Spinozian. Sorry, not last, hopefully last... I was waiting, you know, but, Louis, I must tell you, as you were going through all of them, I was waiting for Spinoza. Right. Because that's the love he's got. Yes. Tell people why. And it's interesting because Spinoza had this idea also that the core emotion from which all others derive is joy. And in a way, this is what you write in all your books, right? The Joie de vivre. And that's a little pause because we all aspire to that. But there is, and I lost myself. See, I got mindless in this idea of joy. But you speak about renaissance, which is connect close to that joy. I like to, so you research mindfulness. I research what I call philosophical health, which I'm discovering are quite close. And it's the idea also that we would like to have a certain echo, coherence, harmony between our values, our sort of the way we interpret the world, our worldview, whatever that means, and the way we act. And very often, when I do my consultations, I see that we tend to hold beliefs that are contradictory and therefore we act in the world in contradictory ways, which means, which sort of relates to your idea that if we simply pay attention, right? We will perhaps make, not make less mistakes because we said mistakes are important, but at least we will make our own mistakes, right? The ones that nourish our personal destiny. Well, and I said that if we're mindful, we won't make mistakes because we don't have a rigid plan from which we would deviate and result in a mistake. So there's no rigidity in the first place, there's no mistake in the second. But yeah, so philosophical health is interesting. I think that for most of the people that their, it's philosophy at a whole different level. I think that sometimes people are asking, what is the meaning of life? But most of the time, it's, they're just negating their daily lives. And I think that when you say that they're behaving in ways that are inconsistent, that what is it, thesis, antithesis, synthesis would bring Hegel in, that these things, there's a higher order that brings them all together. That I don't know, it doesn't feel right, but I can't think of many instances one way or the other, whether people walking around feeling that they're behaving in ways, yes, okay, people do behave in ways different from the way they wish they would behave. They wish, oh, I wish I didn't say that. Oh, I wish I didn't smoke that cigarette. Oh, I wish I was able to return your email. Yeah, so there they're not doing what they think they should do. For me, I would counsel them and tell them that again, behavior makes sense from the actor's perspective or else the actor wouldn't do it. It made sense to you to do whatever it is in that situation. And yeah, so I thought, Lewis, that that was going to lead to some profundity. I apologize. No, but I appreciate the rhetorical move in taking the most dogmatic of philosophers Hegel to sort of disqualify philosophical health. I think that actually, this is a very good example because, so Hegel, it's all about dialectics, right? This idea, thesis, antithesis, synthesis. I rather speak of Creolectics, which introduces the multiplicity. And in fact, I don't speak of synthesis, I rather speak of anthesis, which is the blossoming of flower. So I do agree that it's not about making people into these sort of rational machines that we cannot be, right? It's that in our everyday life, sometimes we all, like I had this example about this Russian guy, he couldn't understand why at 55, he didn't have a love of his life and he didn't have a child. And I spoke a little bit with him about his, you know, the perceptions of women, et cetera, et cetera. And on the one hand, so he wanted love, which is an idealist position, right? When he spoke of women, he thought that the way to get one is either through money, having a nice suit. So he was holding both an idealist position and a nihilistic one. And so those things are interesting. But I think we are arriving because we've been talking one hour and I've been meaning to ask you a question, which for me is like, perhaps like going too much into like sort of, maybe it's metamindfulness, it's if you were to say now and hopefully you're not, your last words, the final sentence of your life, what would it be? Well, I think I probably would repeat some version of what I've already said, that the way to be in this world, I believe, is to be confident and uncertain. And that will lead you to be mindful. For too many people, their confidence rests on certainty, that's simply wrong. So that's the frequently in error, but rarely in doubt. And that people need not be afraid, let me end with this other, that we can understand our uncertainty in two different ways. And for most people, I know that I don't know, you're acting like you know, therefore I'll pretend and just hope I don't get caught. So that's a personal attribution for uncertainty. What I'm suggesting is people ignore that and they make a universal attribution for uncertainty, which is, I don't know, you don't know, nobody knows. And then we can stand tall and be confident and then find out. But the finding out isn't finding out in any absolute sense, because again, everything is always changing, which makes everything continuously exciting. But now you make me think of something else that we could have covered for people, which is that for people to recognize, this is epictetus, that stress, it's the view you take of the event, events are nothing, consequences don't come prepackaged. And so you can see any of them as positive, negative, or neutral. When you recognize that you have this control over the way you're going to experience whatever happens, then not knowing is not scary. Oh my God, what are you gonna say? Will I be able to answer it? Just say, sorry, I don't know. Confidently, it doesn't matter. The point is that all of our interactions with other people at work and with ourselves change when we recognize that we don't know the fun is in trying to find out and that you don't know either. And I can make the world whatever I wanted to be. For every negative, there's an equally potent but oppositely balanced positive alternative. So for me, Lewis, if we get off now, that's good. I'll go and I'll paint. If we stay on now, that's good. I'm enjoying talking to you. Whatever happens is good. But I like the message of learning because I think that's what you're saying also. It's like if I'm able to tell myself, I actually know less than I think I know, I can start learning something new. That's one thing. And the other thing, because people might be willing to get some sort of life advice is all, we didn't speak too much about that, but improvisation seems to be an important correct me if I'm wrong, but... No, no, surely, but I think that there's a lot of it. But in fact, when you said you wanted to talk about the unbecoming book, there's a quick fun story with that. I had sent the book to the publisher's Random House as Mindful Creativity. They sent it back with the title, I'm Becoming an Artist. It was so new in my painting career that I loved being called an artist. It was silly. But the book is really about interpersonal mindfulness and has all the advice. So yeah, so the idea is no matter what you're doing, be there to do it. And that means actively notice and that keeps you happy, healthy, engaged, active. And we have lots of data that the paintings you paint, the products you produce, all bear the imprint of that mindfulness so they all end up better. So in other words, by not paying attention to how good they are, just doing them fully and enjoying them, they end up better. Can't beat that. And I don't want to hold you more because if you said that you were going to be painting, it's probably a little bit more interesting. No, no, I enjoyed this. And this was like a philosophy course. I hadn't thought about many of these people for a long time, so... There could be a book there, you know, Mindfulness and the Philosophers. Let's talk about that some other day. Yeah, that would be great. Okay. Anyway, this was fun. Yes, so really, thank you very much. Usually, so I can end the conversation here unless you have a comment, say anything you would like to add. No, I feel... I mean, it's up to you. Go ahead. Is it good? No, I have nothing else to say. Okay, okay. No, thank you. It was great. Fantastic. All right, good to see you. And we'll talk about that book. Yes, let's keep in touch and do that book. We can announce. Now we need to find the title and then that's 50% of the work. You know, I was a publisher in Paris for many years and I loved the game of finding titles, because very often you find a good title that sort of guides you at least to, you know, like your exercise people to... So what do you think of this? Okay, so I have two titles, a title like this for my new book that I sold to Random House. This is what they bought, which is Why Not? And the Psychology of Possibility. The other, which people love or they hate, is Unimpossible. So to create a new word. Yeah, I think that the conservative, more expected title is Why Not. And there's the book of Why, which is a big hit in AI. Unimpossible, it's less expected. So let me think about it. But yeah, I think I have a preference for... Why not? For an impossible... Oh, really? Yeah, because that's... I told you before that I was too creative. Too strange, right? And my book won't sell, so... I have to fight with the publishers if I use that one. So if it's not, you know, Slam Dunk, I'll probably end up with Why Not. But that's a very... One of the chapters of Impossible. That's a very good conclusion, because how I found you, and how I just a few days ago, I heard about you before, but how I really decided to, let's have a chat, is because I Googled Psychology of the Possible. And I've been writing two articles for there's an encyclopedia coming. It's called the Palgrave Encyclopedia of the Possible. Oh, really? Right, and I wrote in there about Creolectical Intelligence and Philosophical Health. And they have... I'll send you the link. They have a lot of interesting stuff and not only psychologists, but philosophers, et cetera. So I think that the concept of the Possible is coming back. So it's a great subtitle is great. Maybe that's the title, the Psychology of the Possible. I used that, you know, I used the counterclockwise, the Psychology of Possibility. Right. And so this will be Why Not, the Psychology of Possibility or Unimpossible, the Psychology of Possibility, that doesn't flow as you. No, because you repeat two times. Okay. Let me think about that. Think about it. And about also our book The Mindful Kogito. That's a bad title. All right. Ha, ha, ha, ha. Ellen, thank you very much. My pleasure. You stay well. And let's stay in touch. Thank you. Bye. Thank you.