Good morning everybody jr. Fisher here. I want to make sure you can hear me do me a favor and put Something in that chat section if you can hear me. I changed my microphone and I changed my camera So I want to make sure everything's working here. What's going on James. Good to see you, buddy Yes, I depressed the like thing. I'm a jig. He's on top of it guys Yeah, do me a favor if you would hit that thumbs up button. It would mean a whole lot to me In addition to that I don't forget to subscribe if you're not subscribed. Don't forget to Ring the bell turn on all bell notifications so that you're notified every time I go live or every time I upload a video Sinheart says started my own online business and it is doing decent. Good. Sinheart. Tell me about it Put it in that chat section. What is it? Do we need to go there and buy something? loud and E in loud and e I guess that's clear right in Savannah Where the temperature is 77? All right, what do we got here today? What do we got here today? What do we shake in here in San Diego? We are sporting. Oh my goodness. Oh my goodness It's 55 now with a high of 63. It's gonna be a little chilly here today Okay, well, that's chilly for us. I know some of you are going to come on Paul says looking washed out a bit. Yeah, I gotta get the lighting right the camera is better The one camera I'm using now, but I got to work with this lighting here I got the lighting set for the other camera. So that's probably what I got to work on but anyhow get that done for you guys But wait a second. Wait a second on that weather front here Now it's gonna be like in the 60s all week long James. So I don't have much going on here, man You got better weather there than we do, but that's the way it is. That's okay And guys today, you know, I have I always had like some kind of agenda Generally today, I'm going to be talking about some of my favorite apps However, this live training is all about starting running and growing online businesses So if you have any questions about doing those things starting running growing online business, please put that in the chat section there I love getting y'alls questions and comments in here. You're really insightful I always learn a little bit on one of these things too So it's fun for me to do them for that reason because you guys are there helping me out But what I'd like to do is go through some of these apps and what I'll do Is I'll put the name of it in the chat section so that you can actually go to your app store and search these things If you're interested in getting these apps, some of them are paid some of them are free But they do some pretty cool stuff and they're very helpful to you in your business So I would recommend if nothing else check it out Let's see James says share a little bit about your new business. He wants to know too, man So tell him about it. Siddharth. Siddharth is in I believe Pakistan and he's 12 So, you know, and he's already got a business going and there's a lot of grown-ups. They got nothing going on You know, what's up with that? Right? You get another sip here So let me get into some of these apps. I want to tell you guys about here I think they're all pretty cool I think you will like them. I think they're going to be very helpful to you Um, the first one is called in light photo box. So let me put this one in here That's in light pho f o x Okay, so that is the first one. I want you guys to know about in light Oh, I put in lighting. It's supposed to be in light. Hang on in light. L i g h t in light Let me get this right That's why I gotta always look because the spell correct changes what you put in here There he goes in light photo fox In light photo fox is pretty cool. Actually, it's got some like pro level editing capabilities And it does work with raw files. So if you shoot raw, you can do that It's got some advanced features such as dark room But those are only available in the paid version. They do have a free version too It's, you know, there's a lot of photo editing apps out there But this one goes way beyond the common editing features Like cropping and applying filters all that it really offers unique tools That are super imposed imagery, which is pretty cool So, you know, you can do photo mixing you can do layering you can do blending And you can do a whole lot more that really appeal to people who want to be a little bit more creative So I would I would advise you to check it out Now it doesn't matter if you're an amateur or you're a professional Anybody who wants to really explore their kind of creative side, I guess an abstract type Contemporary type street art that type of stuff. This app will really help you with those type things Some of these bumping me there. Oh, it's my exercise watch. It's saying, hey, you need to exercise Well, I will do that. I will do that. Okay, they'll get on to me right now The next one I want to talk about is kind of interesting because a lot of us use Facebook Messenger and I don't use it that much but There is an app called messenger light. Let me put it in here And light Which you may want to check out So what messenger light is? It actually alleviates the memory drain On the full fledged messenger that you normally would use, okay It has a very familiar interface to anyone who's used messenger before But the cool thing about it is it doesn't drain all of your memory and usage It's really good if you want to keep in touch with friends and family But it can quickly reveal itself to be a little sluggish every now and then when you use messenger, right? So get this messenger light thing It's it's available on your app store. You just type in that name there. You're going to find it It offers all of the core features without the inconvenience really of slowing down your phone So the the other app really just let any phone if you use this messenger light, it doesn't It's a really good choice for those To use it relatively infrequently or you know just for a quick chats here and there Now I will tell you messenger What's app all those things they do Get to your data. So, you know, if you don't want to get to your data You're going to want to use something like signal. It's kind of funny because Mark Zuckerberg was caught using signal the other day and Yeah, so he was trying to I guess kind of encrypts some of his messages He didn't even want to use messenger But if you do use messenger messenger light will help you out a lot I think it's pretty cool and guys put your comments in here About any of these things I'm talking about. Maybe you've used some of these. Maybe you haven't The next one is Remindie I don't know. It's trying to auto correct because these things are spelled differently Remindies really cool. What this does is it lets you create reminders without Interrupting what you're doing. So you can be in another app and you can be using Remindie to remind you to do something The reminders will appear in your notification A shade area So it's pretty cool.  So it works pretty cool. I like it a lot. It's pretty neat app What's the next one I got up here the next one I got up here just files go Files go right here Here we go files go Now files go Is really a simple easy and effective way to free up space on your Smartphone, which we all need to do that, right? It's like every time I get a smartphone I got more memory that I'm buying on my phone and then I'm paying apple to store stuff it gets ridiculous But I do it. So you can transfer really large files very quickly, which is very cool We're we're building this house in Texas now And I'm constantly dealing with people there and builders and all this stuff and we're sending all this information back and forth And this is a great app to do this stuff You could also find duplicate files So that you can delete them on your phone, which is nice Now the only downside I would say is they don't have any support for cloud storage Um, and you can only share files with other users of this app. So if they don't have the app, you're not going to be able to do it um The google's file go app file storage manager Really helps you find files faster free up space and share files quickly with others while get this while you're offline Um, you can use it to delete old photos quickly identify duplicate files. I get rid of apps Uh, you no longer use which I got a ton of apps on my phone I just don't use them and I don't know if you guys are like it I'm gonna put that in put that in the chat section.  I don't use all my apps What are the best parts about this app is that the files can be shared between? users Android users too just like, you know apple airdrop you can do the same thing here with Android as long as you're physically close to that other user You can use files go. Um, so it's pretty cool. I like it. I like it a lot The next one I want to tell you about here is crumbly So let me put this in and I wrote these on my screen here because the spelling is kind of weird on some of these b L y y Like every time they come up with a new company. They have to spell the words weird right like five or with the two R's and all that stuff So crumbly, let me tell you about crumbly It's it's got a lot of useful hacks for everyday life And it is like an everyday life-type app It's really crisp. It's to the point It isn't new I'm not gonna say it's brand new, you know for this year, but it's regularly updated. Excuse me regularly updated It's a really clean intuitive app feature It has picture cards in various categories like food health technology And a whole bunch of other different areas too that'll help you broaden your knowledge You can get notifications if you want for daily hacks that can be upvoted to help fellow app users So we're all kind of sharing this within this app, which is kind of cool. You can browse hacks you can manually Look for something by selecting a category and using the search function to look for something specific It is ad supported. So you're gonna have ads on there, but you know, that's what it is And the interface is somewhat cluttered But overall, it's a pretty cool app and it's free. So it's kind of nice The next one I got up for you guys is this is kind of interesting for you guys who want to meditate a little bit in oi s li It's called noisely Noisely So what is noisely? Noisely basically Let's say you need to focus on your work or relax or unwind after a long day What it does is soothing sound effects. Okay You can get in the right frame of mind. You just turn on your noisely. I gotta say that right You can conveniently mix sounds to if you want to mix sounds to create your own sound combos It's simple minimal interface It lets you select the sounds that you want and adjust the volume to create the perfect ambiance So if you want some background noise, you know, some chill noise, you can do that Now it doesn't have as large a selection as some similar apps Uh, you can't play music from other apps while this is running, but overall it's a pretty good app and I would recommend it Uh, somebody is calling me and let me kill that. Sorry about that guys. Um Next one This is a really cool one. Let me type this in. This is forest All right, and I think it's by yeah, it's by this company here, which is seek Seek Yeah, they do this weird spelling thing again Okay, let me send that to you. Okay forest by secret check. So what is it? What is it? What does it do? Um, so if you need to be productive and you can't resist wasting time on your iphone forest premium app Really motivates you to stay focused by starting Every work session with a planted seed in its own virtual forest. I know this sounds kind of weird, but what you'll do Is you have to stay in that app To watch the free tree grow over time period so that you can work and avoid leaving the app or risk killing the tree So yeah, whatever you start it makes you finish basically the more you use the app The more productive relaxing become because you can watch all your trees grow This I know sounds weird. You got to go go there and look at it You can spend coins through the app as donations to help real plant trees or plant real trees. Excuse me You can do that if you want you can spend coins With them to actually do something good, which is neat Now it it's really kind of a novel approach to time management if you're having a hard time with that It's basically a time management app Many timer settings. It's got the ability to safe list some apps in there Now the only downsides to it I would say is you must subscribe to forest in the cloud to use credits Okay for planting your trees To compete with others and to sink across other devices So you do have to do that if the phone battery dies You lose your tree and everything you were working on too So you want to make sure that you have a full charge, but I never I don't know Do you have your phone battery died? Put that in the chat if you do I don't I just never do my I don't know I don't let it get that low So, you know Let's see here No, I'm not using all the apps on my phone. I mean, how many do you use James? I bet I don't use 10% Maybe 20% of the apps on my phone. I gotta go through and delete them. But every time I look at them I'm like, oh, I'm never using that. Maybe I'll go back and do it. That's what I end up doing So don't delete them as much Paul says I lost things saved on messenger So I don't think it's good for long-term storage. No, no, you're right, Paul You're definitely right about that. It's not good for that Now the next one is called canva. It's been around for a long time. You may have heard of it My wife uses it a lot. She's really good at it. I don't use this one Because I use photoshop, but for those of you who want to do stuff on your phone As far as editing and all that It's really good. It does replace like bulkier programs like what I use photoshop for many uses It's easy to use Now some of the advanced features of it like my wife has a paid version of this Features of required paid subscriptions. You have to pay for it And it does not have an eraser tool, which is what I really thought was weird But if you need to design Excuse me new facebook header photo or create a cover to publish for your kindle ebook canva is free Okay, it's an intuitive graphic design app It will help you get it done in really just minutes You know photoshop is a little bit clumsy there, but I like photoshop So I do use it a lot and I don't like I say I don't edit much on my phone And truth be told is I don't do that much artwork editing My editor does that that's why I pay him for that But you know you can use it for a variety of different layouts, you know, there's free photos in there There's fonts. There's shapes. There's icons. There's charts lines illustrations grids all this stuff is You know accessible to you and that's even on the free version Um Next what I want to tell you about is fabulous Fabulous Okay, got that one in there fabulous. Check out fabulous, uh, jane says about 10 sound about right for me also Yeah, I mean I I don't I and you know what's I only really use the ones that are on my main screen If I have to flip through and go through other screens Man the usage goes way down on those So, you know, you may want to look at some of these apps and maybe you could replace some of the stuff you're doing Um, so what is fabulous fabulous is an entertaining and interactive habit app Okay, uh, that helps you improve your energy levels. Um, your fitness your sleep your productivity works on all these things Basically, uh, it's set up scientifically with proven techniques So you're challenged to compete or complete these daily meditation things work creativity exercise and other Types of self help self-improvement sessions To help you change your habits and as little they say is 19 days I think it takes 30 days, but they say 19 days. You can start with like small incremental Goals to help you build your habit process at the time, but eventually, you know, you actually You renew these rituals, uh, and you can actually change the way you think and what you do Um, it's really effective For encouraging healthy routines. Okay, that's what you're trying to work on It has a broad variety of routines to choose from Uh, and it gives you estimates of how long each routine actually takes Now the on the downside, I would say some users may find the articles and questions a little distracting in there Uh, it requires a single payment upfront rather than monthly. So it you know, it's a paid app, but it's not much And you never have to pay again, which is kind of cool. All right, my next one up here. What is my next one? I've got oh, oh, we all need this. We all need this Next one up is calm Calm, okay so calm If you're if you're thinking about giving meditation a try, it's kind of interesting. It's a free app Um, it's geared towards beginners. So it offers short guided Meditation sessions ranging from three to 25 minutes. I don't think I could meditate for 25 minutes We do a little meditation at the end of our workout thing And it's like two or three minutes. I mean that's about as long as I'm good for Uh, but the sessions focus on various topics including anxiety reduction. If you're working on that Stressed management improves sleep Breaking bad habits if you want cultivating gratitude and more. I do have a gratitude app and every morning it gives me a little Announcement about gratitude. It's called gratitude if you want to check that one out soon But I like that app a lot In in calm, you can actually choose the type and length of your meditation Whatever you want. So if you only get five minutes set up five minutes It's really geared towards adults But it's also suitable for children three and older, but you know, they're not going to get it They don't meditate What I don't like about it is it's a little bit expensive And the help and customer service are kind of lacking in it too. So, you know, I would say this downside And I don't want to tell you about these apps and say they're all wonderful and everything's perfect about them What I want to do is give you the good and bad about it, you know, so you know, all right. So my next one is pocket Cast I mean, what's weird about these things is they never name them to where it makes sense Like if you just heard the word pocket cash, you wouldn't even know what the app's about So let me fill you in. Um, this is a premium app. Uh, and if you like to listen to podcast And you want to discover great podcasts and easily manage the ones you have and listen to You can browse podcast with pocket cash Um, now what you can do is you can browse by charts networks categories You can add the ones you like you can play episodes on the fly and you can relate to your own playback queue Um, I personally when I'm I do listen to a few podcasts, but I always watch the video version I don't I don't just listen to audio version. My wife listens to some audio versions. So it'd be good for her But what it does is it constantly checks for new episodes. So if you're subscribed to one It's going to check for new episodes and let you know You'll always have access to you know, the latest from your favorite shows. You'll always know what's going on Um, and it has an automatic download and custom filters to keep them organized You can also personalize your listening experience with powerful features like Next option or silence timer or chapters or playback skipper. It has a whole bunch of different things in there So it's pretty cool It automatically finds your episodes, which I told you about it's intuitive interface with lots of handy features It is pretty cool. And you can listen to podcasts without Committing to a subscription, which is different. You know, a lot of them don't allow you to do that Um, so kind of a cool thing if you like podcasts, I would check it out Trying to give you some new things for 2021. But but what we're almost well, what January, February, March April we're almost what a third of the way through the year. That's craziness, isn't it? I mean, that's crazy Um So anyhow, check that one out. Next one I've got is zedge And that is z-e-g-e Zedge Here we go zedge. Uh, what is zedge? See once again, they named something. We don't know what it is Uh, it is sounds. Okay. So if you like to make your smartphone or tablet Your own zedge is something that you can use to personalize your device ringtones notifications alarm sounds It offers literally thousands of high quality sounds that are free and easy to use I like the free part point three part a lot. You can browse the different categories if you want You can use the search function to look for specific sound from really obscure sounds to like classic jingles You can set a custom ringtone if you want for each person in your contact list So you'll always know who's calling. So that's kind of cool if you do have your sound on Like I have a different one set for my wife now I will say my my phone is 99.9% of the time set towards vibrate and you put the comments If yours is the same way and guys if you're not listening to this live I get it, uh, but there is a comment section down there and I come back and I look at your comments I'll answer your questions. So do put something in that comment section down there Even if you're not listening live, I know not everybody can be here at nine o'clock in the morning Each day during the week and ten on saturdays.  I'm happy to like sounds and stuff and you know, I That's one. I think I'm gonna start using a little bit more. The next one is yarn And look at this I went to put it in And it gave me a little emoji thing. So I figure I'll use it. Here we go. Yarn yarn yarn yarn So yarn is a little bit different It's for a mobile user who wants something different Then a cool video game to play or you know, a great book to read or something like that The app actually features a library of stories told in text message format As if you were, you know snooping through somebody's else's phone and reading their conversations That's how this thing works. It's really different. Um, the episodes and conversations are updated every single day You can enjoy stories from several categories including mystery romance comedy whatever you want sci-fi fiction and others The free version of the app is very limited and we'll say that But you can upgrade to a subscription plan for unlimited access to all stories and features and it's pretty inexpensive It's just really a different way to experience stories They do have a seven day free trial if you want to try it out, you know, get the access to everything Um, so it's kind of cool. I mean, it's kind of cool. It's entertaining if you want some more entertainment This will certainly do it for you. And I've just got one or two more guys If you have any questions about starting running growing online business Please put that in the chat section because I'm here to help you out each day for these things The next one is called bite the ite There we go bite is in there Um, now what is bite? Um, there's a lot of food and restaurant review apps. Uh-huh.  So if you're looking for restaurants and food, it's a pretty darn good app The users are encouraged to share their experience with dishes. They tried using applicable review options So it kind of categorizes what they can say it focuses more on the rating aspects of the taste quality and cost Um, I think the good thing about it is the app Lacks that clutter of something like yelp something like that Many other review apps have a lot of you know junk in there whether it's open table or whatever And it's kind of hard to look through there Is yarn available in more than The english language. I do not know. I do not know you could go to the app and look james um How many languages do you speak james? I know you I know you said something about russian earlier I'd be interested to know that and how did you learn all that stuff? Man? That's pretty cool stuff um, so anyway, that's bite And I got one more for you one more for you and it's shabam. Let me put that in here I put it on my screen because I knew it would spell what's wrong I can't spell words that are supposed to be still right. There's no way i'm going to do these ones That are all jumbled up like this. Okay. There's shabam shabam Now it's no secret that people like to share gifts everywhere online but This is kind of cool because it takes the trend to another level what it does Is enables you to spice up your gift if you've had one and you can add audio to it So you can have an audio gift And I just got into looking at some of these gifts the other day. There's a another program called unscreen Let me put that in here check out unscreen So you can take a video of and i'm going to get back to this one to the second But you can take a video and upload it to unscreen and what it does is it takes the entire background out And it's just you so if you're waving like this it will just have that and everything else is gone kind of cool But let me get back to this one here So it's got a really extensive library of gifts in there that you can use You can record your own voice if you want on it You can dub over on your gift if you want The final product is like a little short video that you're going to get you can use as a gift But it can't remain and get format due to the audio I will tell you that so if you want to use it and get format it's going to erase the audio That's really downside to it But it does have a great selection of you know really funny gifts in there And the gifts can be looped if you want to do that replace it over and over again So that's what I got for you today. I got some apps for you Some are paid some are free I think they're all pretty cool And they're they're not all from everybody because not everybody does all these things But there should be something in there for you. Hopefully there's something in there for you Guys if you got something out of this today, do me a favor put in that chat section that you liked it You disliked it. You got an idea for something else. Whatever it is put something You know in that chat section interact with me. I really really appreciate what you do in that And I got to work with this lighting. I got a really I think the camera is a lot better Um, it's a lot crisper and clear, but I don't like my lighting So I got to work on that maybe tomorrow. I'll get in here, you know A half hour early and kind of work on that lighting stuff Give me your opinion of the the quality of the video too. I have changed it. This is not The camera that's on the actual computer anymore It's one of these Lodgy whatever kind of high-def type cameras, but you know, I tell you guys when you're shooting videos It's like all about the lighting. It's the lighting the lighting the lighting I mean man if you get your lighting wrong, it doesn't matter how good your camera is I've seen that before So that's what I got.  I gotta get to work I love stuff to do today. I really appreciate everybody being here guys Each and every one of you it means a lot to me. Um, I will be back tomorrow at 9 a.m I do put the subject matter now on the schedule videos So you can go to one of these scheduled videos You can see what the subject matter is going to be for the day See if it's for you. See if it's not for you. Whatever the case may be Instead of don't forget to post at some point about your business We want to know about your business man Um, and James I want to know about um Your languages that's really interesting stuff man because you're asking about languages There's got to be a reason for that, right? I want to know Inquiring minds want to know Oh, don't forget to subscribe. Give me a thumbs up if you would James always reminds me and I appreciate that Don't forget to ring the bell Turn on all bell notifications so you're notified every single time I upload a video or I go live That way you're up to speed guys I hope this helped you out. Hope you guys have an awesome


And lo and behold, in the midst of all that greenery, is the rich embroidery of culture, each thread perfumed with the sense of spices and elegant legacy of traditions. Stop! The very air seen, God's own country, is more than just a land. Ewww. Do you think I should let you edit videos for a while? Yeah, if you want him to come up every six weeks.  Corbin, as with me as always, is this Dumbo named Rick? I don't know how to edit. Ah, please follow us on Instagram! Fumal Juicy Cousin! Ow, I hurt my head. I have a headache. I like to snap my head back on the juicy content. You know what should give you a headache? Ringing the bell. BAM! It did. Thank you for all of you who are on the notification squad. I see your comments that you like before you watch. Hashtag notification squad. Hashtag notification squad. Love it. You guys are awesome. Today, we're reacting to a trailer. I'm not a trailer. A video that we get a lot of requests for, but we get to do one. True. It's a tourism ad. Yep. I don't know what these are. I don't often ever see tourism ads. Nope. But don't pop up on my inbox. You get, I get a lot of requests for it. Yeah, quite a bit. Which is totally... So I'm guessing people want us to learn about the specific place, which is cool. Yep, absolutely. Absolutely. We want to know more. So this one's called signature video. Karela. Kerala. Kerala. Probably. Kerala tourism. Yes. Um, I'm guessing Kerala's in India. I would imagine. Or it's either... Yeah, I don't know. I don't know. We're about to find out. We will find out. Here we go. Looks like a tourism ad. It does. Oh, that's beautiful. So that's green on screen. Imagine what it's like in person. Ooh, that's cool. Oh, India and all of you. Thank you. What's it say? Uh... Kerala may seem cozy to you, but step closer, look deeper and low and behold. Hey. In the midst of all that greenery is the rich embroidery of culture. Each thread perfumed with the sense of spices and the elegant legacy of traditions. The very air sings Kerala. God's own country is more than just a land. Chills. Yeah. I'll tell you what. Yeah. I wasn't expecting so much greenery and nature. I mean, I know we know nothing about it. And it's what we know. I... Like, what do you think is the word of India? You think desert? Truly. That's truly... From the media, we get here. Yep. You think desert. Desert, dirty river. Lots of people stacked on trains. Yeah. And I'm sure there's parts like that. Of course. Of course. But that is the stereotype that people have of India. Is this... I'm guessing this is northern? No, I think it's southern. Southern India? I think it's southern India. Southern India? Yeah. And I think, topography, I think the southern portion is the more lush and verdant and tropical feeling. Close to Africa, kind of. Yeah, closer down in that direction and Sri Lanka and versus where you go up north, it's more mountainous and more the snowy mountains are up. I believe, I think. Yeah. And something I thought of watching this in regard to going to India because we are going to come, hopefully, many, many times. And Gully Boy. You remember the scene at the beginning of the film when those tourists are walking through the town and they go to his house? Yeah, that was weird. I don't want to do a tour like that. Yeah. That was so uncomfortable. So strange and I hated every second of it. I hated every second of that. So I don't know what that is. Whatever that is, we don't want that tour. We want to be as much. Why are they going into people's homes? I know. And treating it as if it's like some kind of a zoo spectacle. It made me sick to watch that. Yeah, it was, I don't. So I don't want that. Is that, is that like normal?  That is weird. Anyway, that's not okay. In terms of Kerala, it was beautiful. Gorgeous. So yeah, let us know if there's more tourism ads like this. Yeah, representing every region. I guarantee every region of India has its own beauty, its own unique place. And I've seen a bunch of you request them, so please let us know what's like the best ones and like what we should watch next because we'd be down because this was cool. This was something we haven't done yet and we were down to learn a lot about India. Yep, more the merrier. Yeah. And I'm telling you, we need to dress up in those, whatever they were wearing, those tunics and sticks and it reminds me of what we do to get ready for each time we have a reaction. No one wants to see your tunic in a stick. Oh yes, they do.


Hey friends it's Leanne coming to you from day two of IMAX America and aside from all the great appointments I'm having with hotels and destinations from around the world I really have to say the sustainability initiatives that IMAX America is doing this year is incredible and they're coming innovators and trendsetters amongst educating media planners about what can be done and here's the trend that I'm really starting to see with sustainability is putting the onus more on the individual versus the corporate meeting planner or even the venues that are hosting all of our programs so putting the responsibility back in the person creates those small tiny changes and a lot of people are talking about it in fact my blog post next week is literally about that and I did it before I came to IMAX America here in which you know some of the ideas that you'll see in my blog next week they're doing them here and and they're educating people here and I think that's what's so important and that's the breaking point right now with sustainability is is getting the word out there and creating personal responsibility with each and every meeting planner and each and every attendees so watch my blog post next week but more importantly if you're part of IMAX America I encourage you to follow up on some of these sustainability initiatives and take them back to your own organization because there's so many great ideas here you you can't go anywhere without running into something so kudos to IMAX America for all the great things that they're doing and yeah hope to see you guys next year even upping your game a little bit more bye from day two


Hello all, and welcome to the Hyperledger Media and Entertainment Special Interest Group. This event is being recorded and will be available on the Hyperledger YouTube channel. I am Brett Russell, Chair of the Hyperledger Media and Entertainment Special Interest Group. With us today is our very helpful Chair Assistant, Randy Givens. Good morning. Good morning, everyone. Hello, Randy. And welcome. I am going to post our Code of Conduct in the chat as well as our antitrust policy for Hyperledger Foundation and for the Entertainment Media Special Interest Group. Thank you, Brett. Thanks, Randy. You're going to put up in the chat a link to our media and the Hyperledger Media. Oh, I'm sorry. Yeah, that's fine. That's fine. Go ahead. Yeah, also a LinkedIn page. I forgot to mention. I'm going to point to, I've posted already in the chat this article that I put up on, is it there? I put up on, there we go. On the chat, if you look at it, the OpenAI has been courting Hollywood. So there's an article there, and it's quite interesting, actually, with Sora. So I'm following that with great interest. But we'll see what comes of this recent move by OpenAI and how the industry responds to it. Randy, thank you. And let me start by introducing everybody here. And we've got Karen Kilroy, our resident moderator and AI expert, our file baby CEO and founder along with Orson Weems, who's also a file baby, the president, I believe, and co-founder Ethan, a Walmart data scientist and a member of our blockchain AI roundtable. And Andy Rosen is with us today. Thank you, Andy, for taking time with that other ear you have on the other side. And Andy's in the midst of a meeting with the CAWG, and I'll put a link up in there for that. Karen is also involved in that, and she's taken time today to introduce us to C2PA. And I would like to just throw a little bit out there on trying to massage a schedule that is going to be mutually compatible to all of the interests of our group and our audience and find out if we can't find a better day. Mondays are tied up with the CAWG, and we'll see what we can do here. Mondays is our media and entertainment special interest group day, which we'll probably retain, but we'll move some stuff off of this onto a better day for everybody. And we'll work on that over the next while. Today we're going to hear from Karen and an introduction, high-level introduction to C2PA. I'd like to, when Karen done, if you've got to give back to your meeting, that's fantastic. I would like to talk again a little bit of input from you, Karen, and from the group, including Andy, if he's got a minute to chime in on where we can monetize some of the rapid growth of AI where users can find avenues of income when their particular contribution to a learning data might be used and how it could be identified for future use and how we could somehow find a way to introduce this to some type of blockchain-based digital payment method along those lines. This is something that I was hoping that Jay would be in today. I know that he's big on this stuff here, but we're going to continue that discussion. So Karen, I'm going to give the floor to you. Thank you again for taking the time introducing us to the C2PA. I'm a new member and I'm just getting my feet wet on that. I've done a lot of reading on it and I'm very, very interested in your participation in all of this stuff and how you've built File Baby with Orson and so on and so forth. So Karen, you have the floor. Thank you again. Thank you, Brett. I really appreciate this opportunity and first of all, I'd like to wish Randy Happy International Women's Month. Thank you for all your help in getting things going. We definitely need you. And I also want to give a shout out to IBM for this great diversity shirt. They sent this to me a couple of years ago. I always really like this one. So that's the spirit of the day for me and I really appreciate you giving me the floor, Brett. Thank you, Karen. Thank you, Randy. What I would like to tell you about is something that Ethan Keel and I kind of stumbled upon and that's C2PA, which stands for Coalition for Content, Provenance, and Authenticity. And it's C2PA.org. And the way that we stumbled upon C2PA was when I first released my book, Blockchain, Tethered AI, Insert Shameless Book Plug here. But when I first released my book, I did a lot of presentations at the library, the Fayetteville Public Library here in Arkansas. And Orson Weems, who's also on this call, also was doing workshops and presentations at the library. And his aim was to help people become stage hands and help them get to work. And so I observed Orson quite a number of times. And I approached him and told him what I did and told him about my book that was just coming out. And Orson supported me by coming to my workshops. And he came to one and then he came to another one and brought Ethan. And Ethan is a senior data scientist at Walmart for his day job. And so as a result of us meeting, and it's so funny that you would mention getting people paid because that was really what we're trying to do. We see that AI is eating everything and that it's really critical that people be paid for their work. And no, we don't mean someday, we don't mean we have to sue you to get paid, we mean money up front. And so we started brainstorming on how this could be done.  They all have that watermark from Adobe Firefly. And maybe we could check and see how they're doing it. And if there's authenticity actually associated with that. And so we did, we dived into it. And boy, we just kept going. We started a nonprofit called Friends of Justin. And I put the link in the chat. And but Friends of Justin aims at that very thing, at that gap between humans and AI and making the transition easy and pleasant and making sure that people get paid. And so, so from that idea, spring, what we're working on now, it was just File Baby. And File Baby is an implementation, our implementation of the tooling and concepts that I'm about to tell you about that are part of C2PA, and that were actually made by C2PA. And so, and so what I'd like to do now, I'm going to share my screen. My computer had a meltdown a little while ago. So we'll see how it does. I'm going to stop my video before I share. And I'm going to share, let's see, share my screen. Okay. So I have some slides up here in in the Acrobat, we'll see if it behaves well. So let me start back at the beginning, sorry. So content authenticity, and then we're also going to talk about how that how that ties in with blockchain. And there's multiple ways that it can tie in with blockchain. One is compensation, and the other is, is fortifying that audit trail with with chain blocks that only blockchain brings. So we're going to we're going to talk about what is C2PA? And what what are the base, what this organization does, why it's even important is is actually where we'll start, why do you care? So I'd kind of like to open this up since we've got a good group here and everyone is knowledgeable. What are some reasons why someone might care? If something's authentic, if content is authentic, what's a reason? Anybody? I'll go. Authenticity for a say a movie script that someone has has written that may have been used or reused by by another party and changed and changed in a way that one wasn't authorized or approved or the originator has not been properly compensated or there's some copyright issues, etc, etc. So authenticity in in in the film industry and music industry is very, very important. Yes. Yes. Anyone else have an example of why you would care? Yes. I think one one big reason I would care is I think we need to be able to establish a value for human made work. Specifically, in the age of generative AI, we need to be able to discern between AI generated content and human created content and then also value that human created content for being human created. As generative AI has shown its capabilities to produce entertaining content and actually across several different medias, we need to be able to say, well, that's fine and good, but we also need to know whether something is human created so that one, it can be used as training data or two, we can ascribe a value to it that that ensures that the that people are compensated fairly for producing work without the aid or use of AI or if they are using AI to be able to discern a fair market value for that content. Yes. Yes. Those are all very important things and work seems to be shifting toward the I guess you'd say the gig economy where there's a lot of companies that are starting to eliminate full-time white collar jobs and that work could very well be replaced by gig work where you sign up and do certain tasks as opposed to go the same place every day. So that's something to consider as well, I think. Karen, I'll say something as well. What's also why care from one standpoint is legitimacy and ownership and we're talking about this covenants and authenticity, but it's also the mechanism that we should care about of what is real and to get to the facts is something that's important because there's just baskets full of information that are coming at people from all different areas and they're seeing so much and the influences are so much and we need to really have the position and the way and the standards to show what is literally the real fact and we just can't have the situation where it's over and over it's talking about people or questioning. Even this morning on you and I on another conference call heard about the royal family, people don't know if one video is true, they don't know if this one is true, we're seeing all of these things so we should care and it is important for us to get back to what is legitimate. People are even questioning news agencies right now where we depend on it for so many years for especially my age we would look for the news and we thought that what we were seeing would be the real story so we need to care to get that back and overcome this part of what we're seeing now with the fake news and the different things that are influencing these people decisions to be reactionary and so quickly so I think it's important that we should care if the content is authentic because it will actually put out some of these fires if you will of folks wanting to just flout the handle so quickly nowadays on certain things. Yes, yes so it's you know it's interesting that you mentioned news and news was the primary reason that C2PA was formed was to combat fake news and be able to track down the origin as quickly as possible until the that origin was authentic and then find out where it had varied and that's why there are big organizations like the BBC leading leading the C2PA efforts so that that brings the question well how how can you tell how can you tell if something's authentic and and I gave you part of the answer on that last the last remark that I made and I I learned this listening to Rebecca Finlay of the partnership for responsible AI when I was at the at the C2PA meeting in in Stanford in December and what she said the way to tell the first step when something when you're wondering if something that's authentic or not is to find out its origin you want to track down the origin and then if you can track down the origin or get as close as you can to that origin then you're going to be able to verify or be able to see when it when it changed course and with C2PA there is there's tooling that has been released through through the through the content authenticity initiative which is a C2PA partner and they're more like the the organizations that most the organization that most companies would join if they're implementing these tools as opposed to C2PA is the organization that sets the standards and and creates actually creates the toolings that then content authenticity initiative can implement but in this case in this image that I'm showing you you have a an AI generated image that's actually AI generated and and and augmented in in adobe in adobe photoshop and by the way see adobe photoshop and all the adobe products support the content credentials natively not probably not all of the adobe product but they all will and and then that in that case then you can inspect the file and be able to dig down and find more information about it now I'm going to show you one of my files we're going to I'm going to show you how you can inspect a file using using the tools that they provide hang on which is this is by they I mean content authenticity initiative and you can drag a file in and inspect it you can drag any file in to this and inspect it anybody can reach this and it's free and this is what I this is what you call a verifier this is a verifier so I'm going to drag this file in and inspect it and it's going to say oh look I have a manifest if it didn't have a what they call a manifest it see first I'm talking about the verifier that's my slide there if it didn't have a very manifest you would just get no manifest found this particular file has a manifest attached with it which means it has been it's been initialized with the tooling that c2pa has created and and along with that an identity assertion has been made that it's it's issued by a particular organization that that this this organization has signed this claim for this file this particular file if you go down and look at this information it says okay this is create this is created by Karen Kilroy it's a this is her LinkedIn do not use my content to train AI models and this also tells the process that was used to sign it and and a little bit more about the content credential and it's the organization that recorded these details so so this is just really a basic claim and the c2pa claims can get really complex there can be a lot of different assertions and there can be a parent file attributed to a file what you can do with this is really pretty much limited by your creativity and imagination now under the scenes remember I said this is a verifier and this verifier that we're at at content credentials org slash verifier verify this was actually put together by adobe there's another verifier possibly coming I believe but the the point is is anyone can build a verifier you just have to build it and what it does is it inspects the file and it looks for an embedded c2pa manifest now behind the scenes if it finds a manifest this this is more the kind of thing that we're looking at here is this manifest and I don't know if I can make the work make it a little bigger let's see um yeah so I'm gonna zoom in a little bit so you can see this and what this is is is text strings just like it looks like right just string a text and some of it you can see lines up with this over here let me lay it next to each other you can see some of it lines up and uh claimed that file baby that's right up there at the top and you'll also see that there's more information in the manifest than comes through in the verifier and that's because like I said the verifier can um is is a separate entity from the manifest it's like a viewer to see all this data that's hit tucked away behind scenes um but also anyone can build a verifier so it's it's like two separate types of things to think about there so we saw a verifier we saw a manifest now now how does blockchain play into all of this well they actually use fingerprinting similar I don't know if it shows in this manifest I don't think it does this is an abbreviated version but but also in the manifest is a is a fingerprint of what the file looked like at the given time that it was signed so they take a partial fingerprint of the file including everything except the manifest and then they attach that into the manifest so then later you can prove that the file has not been tampered with now sound familiar it sure sounded familiar to me does that sound familiar to you Brett I see you smiling um it sure sounded familiar to me because that's exactly how we put things on enterprise blockchain is is we don't usually and when I say we put things on enterprise blockchain my company Kilroy blockchain has been building enterprise blockchain uh uh systems for uh eight years now and we specialize in hyper ledger fabric that is it is that is the only platform we've ever used and and what we do is we we don't put attachments and sensitive data onto blockchain ever uh instead what we do is we make a way to prove that the uh that the attachments or the sensitive data have never on undergone tampering and we do that by creating a cryptographic fingerprint of that information and then placing the cryptographic fingerprint onto the blockchain and then that way uh and I think that that's the practice that most people do when they work with enterprise blockchain so you see how well that fits with the c2pa concept of having a having fingerprints uh the um of the file contents to make sure that it hasn't been tampered with and how blockchain could easily be added to further fortify that that um that audit trail so then you're you're sure that this is the fingerprint of your file and yes no one has changed anything because it's also on blockchain and we have that extra layer that we can use as an audit trail so that can be done in addition to using blockchain to pay people uh and of course payment over blockchain is is wide and varied and um and what I'd recommend is if we if we address payment over blockchain that we make sure that we've got partners that can supply basic needs with that money like let's say have a way that someone can be paid for their content that they they might go into a Walmart or into a library and tell a story and then that story goes up to auction to AI companies and the highest bidder pays them that sort of a scenario while the money that they get they should be able to turn directly around and buy what they need in order to survive so they're not eating out of garbage cans and living on the street and we can actually make a difference and make a make a change and and uh and get rid of this poverty that we're seeing that none of us like um the way to start with all of this is to uh to there's you can join C2PA uh and let me put their website up on the screen my slides decided to wait to the end to freak out that's really good so let me um I put a link in the uh in the chat just so you know Karen but go ahead and just uh to the C2PA but go ahead yeah yeah good idea I was talking about joining these um if you go to C2PA.org you can see the members and like these members the members are just mind blowing and the news is every day um it's not like it's oh every month or two something happens with C2PA this moves fast and uh and just the recently we've had Google join as a steering committee member which is major the more the more large producers of artificial intelligence and then open AI also joined recently as a contributing member um they um the more large uh AI makers that we have the more likely they are to honor the do not used by AI tags that we can put in them uh and uh that if you have an account at File Baby which is which is our implementation of the C2PA tools in the drag and drop interface um then you can you can uh look at that quickly um let's see here the um hang on a second you'll see here we're on this list through Friends of Justin so Friends of Justin is something that you can follow Friends of Justin uh dot nobots.org and then also uh the I mentioned the content authenticity initiative now the difference between joining the C2PA and joining the CAI is is uh you still get access to all the tooling and everything is if you're planning on on putting in the elbow grease and helping to make the decisions and helping to actually carve out the tools then C2PA would be the membership to apply for um if you're more interested in implementation and getting a cool banner for your website like uh like I have for Kilroy Blockchain and uh I'm File Baby if I go to let me go to File Baby and I'll show you if you go here then you can see a content authenticity initiative banner and File Baby is a member of of content authenticity initiative so we get to display this and so as as part of being in the spirit for this I wasn't required to do it but I made all my websites uh be have C2PA compliant uh images so you can you can pull any of them off and drag it into the verifier and it should verify uh and you can get a little bit of information about them um so that is uh what I had planned to talk about I probably went longer than 15 minutes that was well worth it Karen uh no problem at all uh I have a question and uh it's about uh the uh uh the content authenticity initiative this is in Adobe uh who hosts this verification website this is a uh as we as we evolved from the early days of blockchain where the conversation was around centralization and decentralization how are we going to get and or what is the the feeling around the the the uh the status or the state of uh um the content authenticity initiative and the fact that it in this particular instance is a centralized repository of of uh authentic images I guess or or inventory let's use that word so how do is there a way towards the decentralization of that is there okay go ahead adobe built that I'm you know and I could be even wrong about the history of it but my take on it is adobe built that to be helpful and uh also because all of their software leans towards supporting that so they need a way for their customers to be able to to verify things right and uh but anyone uh is free to build a verifier and you see that little string that I showed you that manifest yes you're just that so yeah so anyway that uh someone chooses to interpret that could be done and uh and so Andy and I have been throwing this around you know I think that most likely we're going to see industry specific verifiers you know because who do you trust well I trust who I trust right right right I might not trust who you trust so if I can build a verifier I'm going to fill it full of my own people that I trust and uh and so um you know it really just depends on what you're trying to verify and and who you who you uh trust is that is that uh and I before I forget I want to just make something clear here that I may have misspoke up Ethan is a co-founder of the file baby with Karen and uh I don't think I included that so I apologize even but Ethan cool is a uh a co-founder with Karen kill with Karen Kilroy of file baby which I think looks like a fabulous product so I wrote that even um Andy has his hand up Andy your hand is up I can't hear you you're and you're on mute okay so I first of all you just missed the headline news over in that other call all Eric scootin is finally releasing the rust code that adobe has been internally cooking and I know our friends over in the live streaming task force have been you know are going to be pleased that they no longer have to beg at the doors of ffm peg for these essential little bits of blue code and um um uh yes um darn you you just made a point about um centralization decentralization yeah human and digital hand identity will have a stand at the west hall of the nab trade show in a few weeks and um uh the fact that haven't you noticed that a lot of famous dramatic comedians have been appearing in commercials lately that are made to look like their shows that's at least in part due to the fact that there was a strike and they weren't allowed to work anywhere else but ads were never on strike because ads have a completely voluntary economically mandatory uh contract with actors equity that all ads are always registered with ad id so yeah there there are practicalities involved here that we must honor you know politely so industry industry vertical industry verifiers would make sense so i think is what andy is saying and is there is there any signs of uh some attraction and participation in that side of things are you hearing any of that in the c2pa uh meetings that you're having mondays uh the c the monday afternoon or the ca i the cawg meetings are monday morning the monday afternoon meetings are the c2pa is there any talk about the number of organizations that are going to be participating i mean is this like finding some type of like a a a mining scenario on a public blockchain where you've got anybody can be a verifier is this like a is this like that type of download a download a client put a client on and find some way to reward a an organization that is prepared to verify i mean i guess we're talking like bitcoin here verify that in fact something is truly authentic is this a is this a use case for blockchain in this space karen and andy i guess anybody who's gonna verify go ahead okay okay all right as of this morning's call while karen's back was turned uh oh the oh my god andy the ip tc uh which is led by france television and cbc and adobe and a few others stood up i mean for part of the meeting brendan quinn himself attended the meeting and said oh no yeah yeah yeah all this ad supported news thing he didn't say it's gonna be our verifier but he said yes our trust list ecosystem is going to be the one for news which i'm sure will be big news as soon as i can get a meeting with them to the people at fox who already have fox verify which is not a part of the ip tc click and uh you know i live here in seattle where sinclair digital has its headquarters and they have a ethic as well as corporate policies that say you do not let high tech stand between us and our right to claim our identity and uh there are other big name news organizations that oliver morgan of metaglue and i have been rattling on doors and talking to and the clear message we're getting as i sniff in the wind is that brand name news organizations do not want the verifier of the week they want when consumers switch from channel to channel whether it's on a smart tv or a phone or whatever they really want it to be the news industry verifier not one for fox and one for cbc and french television and no no no no no because the money in making news is only partly people by the millions watch the shows and see the ads i mean yes that's a fun hobby and it's financially significant but the business of news is materially the business of oh we're here in our neighborhood and we got that footage of whatever the thing it was and we immediately resell it to all the other news organizations that the farmers market that open auction of i'll trade you one of yours for one of mine and here's some cash and we're members of your group and your members of that network that complicated system is running constantly and you know one of the off the record one of the first idea bubbles that happened in front of some thought leaders when oliver and i started talking about this c2pa stuff was oh goody we'll be able to charge more when we resell our packages to other news organizations because we can prove you know we didn't use you know tainted llm ai things making it and we can prove it's all ours um madison avenue has been voluntarily through media rating council recommendations for a very long time rigorously adhering to thou shalt not distribute without registering it first um you will not find any national advertisers who deviate from this voluntary ecosystem because if anybody breaks rank suddenly we'll have government regulating it for us and they don't want that so there's an enormous uh you know benevolence of mutual self-interest thing going on here broadcasters want a verifier broadcasters want their name to be workable and consistent and machine readable and interoperable because they've got their business to take care of and all this well it might be this integrity ecosystem or it might be that integrity ecosystem and here's another one that only works for one channel because they set it up for themselves that no no no no no it's you know tower of babel is not welcome in the financial worlds andy oh andy can i ask it oh can i ask a question what how do you keep the politics out of that is there a is there a way i used to work in financial okay okay i used to work in financial news network and you know it's like the windows media diaspora when the light goes off when the camera shuts down or if you look behind the camera there is one news industry pool coverage works because you know you may wear a mask of this or a mask of that and you may be libertarian or radical or central or getting that's for the audience that's not for the people actually running the show the people running the show all work together and in many many cases all used to work with each other at some previous job no no no no no no look my best friend is the just retired head of fox news west and it does not matter what the crazy people in front of the cameras say every news organization within 100 miles of los angeles all trusted gene stratton because he was the frequency coordination guy you know we've seen all these endless shots of nothing happening you know 17 news organizations all staring at the door of a courtroom waiting for somebody to come out hours and hours that's a grueling thankless and often dangerous business and how do you think they stay out of each other's shots much less actually managed to use up all the bandwidth in some god forsaken place trying to get signals out it's cooperative you know it's based on the character of the people behind the camera which is never quite there is no politics in go and there never has been politics in we're going to go out and chase the you know you know used to be you know police scanners we're going to go out and run out and shoot something know what I forget the name of the local no member of the cinematographers union has ever shot fake or misleading actual raw footage gonna kill their career no no no it's a community of people who can be trusted to go out and be fair witnesses and shoot the thing because today they sell their clip to this guy and tomorrow they sell their clip to some other guy and those two people are sharing it with each other and three other people anyway no no no no no this business of advocacy and and and and and and radicalism no not actually making the stuff you know you know it's sort of it well it's it's not exactly military but it's that collegial no no no no no everything fails if anybody starts playing messaging with the actual production of the show doesn't happen interesting I think the my question I guess is about once these authentic and we're talking about news once the authentic news is is cultivated and then distributed we have the we have the and just in response to your your dissertation which was very good in we now have the spin part of it the liberal conservative and then that has to get somehow I'm not disagreeing with anything you're saying I'm just saying that this is something that I'm I'm I'm just trying to get my head around how that sort of thing gets the authenticity part of of everything gets sorted out but that my initial question was the descent this is a centralized repository right now being supported by adobe that's the content authenticity authenticity initiatives that's correct so when you do a file upload of your website naren it's going to that particular silo and that is their discussion and sorry to go back to this question but is there discussion about decentralizing this and andy karen is is there and andy is there and the the other question is is it necessary and should it be necessary I guess is what I I'd posture so what there's I mean it's changing the one that we've got is it will be phased out eventually as it's replaced with other other alternatives and you know as you can imagine you know the as the manifest itself is also changing you know as those standards change and also the manifest can change based on what you decide to put in it you know and you may have a whole group of people that work together like like like people who are out on the front line capturing raw footage that agree on on certain terminology that needs to go into the manifest in order for them to be able to trust one another's work and see that group alone might decide to establish a verifier that then brought out the type of trust that they were looking for what they're looking to find can you sum up in a couple of sentences um the end game for c2pa for all affected industries be it news be it film television music and I this is probably this is probably years out before you're a year out or more I don't know but from what I see with c2pa from what I see the depths that they are going to ensure there's a standard and that's where we come around to this discussion the standard um at the end game what is it and when can we see uh the dust settling on this very active and time consuming process for everybody well I think that it's it's you know it's happening really really fast because it is yeah everyone realizes the need to tell whether uh content is authentic or not authentic was the word of the year last year in the webster dictionary oh really yeah authentic and um because it's it's that much on everyone's lips and how do I tell if something you know really came from where I think it came from and that isn't the same thing as saying it's true you know it's did Brett give me this well maybe Brett tells me stories and so I know it's going to have a little bit of a story to it but I know it was from Brett you know and uh that type of thing you know so it's it's it's whoever it and also too it's in in the eye of the beholder too Randy might say well Brett would never tell a story and I completely trust it with my entire life and because I can tell it's from Brett and so you know it's that type of a a thing you know trust is subjective but you can set standards that a group can agree upon saying this is what we need in order to trust each other and see that's where a lot of the work that's already been done with the blockchain world and the hyper ledger fabric world that I'm really familiar with where all that tooling could just fall right into place for for folks that are trying to establish groups that trust each other is there any um Andy did you have anything on there or I'm looking up the name of the official adobe spokesperson for web three a term c2pa hates officially I hate it too but uh was it uh yes kylee penna gave a speech on web three at the simty media technology summit in october and and during the question and answer session I asked the rude question uh why not now that the public's group of ad agencies is deploying c2pa how soon will they step on the air hose feeding twitter and tiktok and all these other untrustworthy platforms that are fouling the brand safety of tony the tiger by dropping uh you know quality brand name ads next to disinformation and hate speech so I asked her the question when will publicists and the other two big conglomerates just announced okay these are our best practices and no more bucks will they cut them off in 2024 and she said I don't know I hope so but yeah I'd like to see happen this is trust organizations and we can borrow from the blockchain world you know it's like I was saying before Andy you know sure you can you can invent the typewriter I'm not gonna say anything if you want if you really want to invent the typewriter we won't go down to walmart and buy one we'll just start from the beginning and that's kind of what I see when I look at all the mature robust technologies that are built into hyper ledger fabric which I'm really really familiar with because you know it's that's what my book is about and and uh and so a lot of that too and which you now have a copy of mr rosen right and I'd suggest that you start with the four controls in the book where we talk about the things that you need to to do blockchain tethered AI see if you bear with me for a second it's I'll read them to you hang on a second I should have them all memorized but I hate to make mistakes on my own when I quote myself but anyway I can't find it quick enough oh there it is page 41 so there's four basic controls that I really see a lot of overlap with one is identity which is where we came from today right cawg so we're pre-establishing identity and workflow criteria for people and systems control two is distributing tamper evident verification so everyone has a a node and you can you can verify whether something's been tampered with or not um and we're already kind of doing that with with c2pa we're already already kind of doing all this stuff control three governing instructing and inhibiting intelligent agents that goes into the AI world but the the question is is if something gets out of control how do you get it back and then four is showing authenticity through user viewable provenance and that one I came up with a long time ago in Austin I was talking to a lady about blockchain and she was a normal lady not a AI person or an IT person and she said well people just trust brands they trust the company they don't really care about all that stuff you're talking about and I said okay well then maybe what it needs to be is just a logo and it really made me think I mean what she said really disturbed my thinking because I thought you know you're absolutely right and uh so I think what we're looking for on that is like the same type of trust you would have back in the early days of the internet or even now when you're going to put your credit card in somewhere you know what as a consumer what are you looking for and what makes you say I okay I can go for this or or I I don't I think something is wrong you know so that's probably at the consumer level but all these things I didn't invent any of them I just went through all the stuff I've learned about blockchain over the years and and wrote it down and and this type of of tooling and stuff is mature there's been groups that have gone through creating trust organizations and and maybe they've fallen apart but we can look at those use cases and see what happened instead of starting all at the beginning I agree I have a there are remaining moments I have a a couple of questions about are just a question about the storage of these the storage the non off-chain the off-chain storage of the sort of data the JSON when you spoke about cryptic you're talking about cryptographic hashes would you hash a JSON file that has this metadata in it and then store that hash on the blockchain is that the kind of thing that yeah I wouldn't yeah I wouldn't store the raw file because right what's in it yeah and so does ipfs play a role in any of this uh is it been discussed at all is it is it a bad word in uh in the c2pa uh world um ipfs being sort of a well you know you know what it is I'm sure everybody knows what it is but a lot of people don't like be sure because it's acronym needs more than one thing ipfs file system an old file system that used to be I think in microsoft no the interplanetary we're talking about though you're talking about the interplanetary that's correct yeah yeah and and you know I I I don't have an opinion on that okay I think there's many many many many ways to do the actual file storage okay and and it's uh it's more of you know because like you could even with with something like the film industry you're probably talking about you know a certain amount of hybrid storage I I don't know how um if we're storing only the hash is on the blockchain the the blockchain would not be big but there would be other storage where there's no way that those files are going up to a an internet type scenario so I yeah I don't know um yeah there has to be pointers pointers that pointers on the blockchain that are sending anybody checking through wherever the data is stored etc etc you're right I I see that the blockchain could not handle that sort of data couldn't handle it's just too heavy and we just want simple 64 bit or whatever uh hashes and that's the that's the extent of it we're at uh go ahead Karen sir oh it's just gonna just start one thing in real quick the the see the manifests there's there's two ways that they're done they're actually embedded into the file or they're stored off separately onto an object store somewhere adobe offers their customers both okay and um so uh with file baby we embed them into the file so it's you know if you're if you're building a verifier and a soft and incorporating this into your software let's say you make avid let's just say you make avid you might want to build your own verifier then that will um you know verify your files how you want them to verify well I'm going to add to our agenda our ongoing never-ending agenda as we build it the fact that consider possible uh building verifiers that are public verifiers and is there a reward mechanism that could be uh adopted to to to reward people that will verify much the same way as there the bitcoin public blockchains are verifying transactions to make to ensure their authenticity and uh etc etc so that this is just something that I want to build on I'm sorry I had not thought about that that's an interesting idea I'm going to be thinking about that one orson oh orson was okay he may have had something else yes he had another meeting to attend okay all right well it's uh it's 103 we're three minutes past our deadline here but I want to thank all of you Karen thank you so much that was very uh enlightening and outstanding presentation I really appreciate you taking time to do that and never it doesn't have to ever be 15 minutes it can be 15 hours we just got to break it into a few days so thank you for that it was very informative Andy I got to say a special thank you for coming today and taking time I appreciate it it's always enjoyable having you on the on the zoom it was enlightening lots of great stuff and thank you everyone for for attending this will be uh on the hyper ledger youtube channel for all to enjoy in the coming days so thank you so much Randy thank you thank you so much Ethan thank you very much thank you everybody take care guys everyone uh huh bye bye youtube bye bye everyone bye bye


Welcome everyone to the Farming Podcast brought to you by Private Property. My name is Mbali Nwako and thank you so much for joining us today. I'm at the farm today so it's a bit of a different background or scenery in terms of what you're used to. Today I'm writing solo and I'm going to cover topics of questions rather, yeah, I'm covering questions rather on a specific topic relating to farm rentals or rental agreements or arrangements with farms and everything that has to do about renting farms. And the reason for this is because we've received a number of requests whenever we have to speak about land and the benefits of renting land, people just wanting to know a bit more in detail about farm rentals or renting farms, the pros and cons, what to look out for, the things to do, etc. So we've drafted a number of questions that are most commonly asked or most commonly phrased to us regarding renting farms. So I'm just going to go through them, I'm going to read the questions and then just answer them to the best of my knowledge, best of my expertise and maybe just give some examples as well just to put things or bring things in context so that you could understand correctly. So the first question is how can someone go about renting farm space, who do you approach? So when you're thinking about renting a farm, you need to firstly know what type of commodity you want to farm, okay? So typically if you're going to farm maize, you would need a farm with bigger hectares or a bigger size of land to farm maize. If you're going to do vegetable production, it's completely up to you how many hectares you want to cultivate or produce on. If it's livestock as well, you need to know because cattle, for example, cows would need much bigger farm space as opposed to goats and sheep. And this all depends firstly on terms of the size of the land that you're going to rent, you need to know firstly what commodity you're going to farm. That will first then determine what type of size farm you need. And how you go about finding farms to rent is firstly looking online at property sites, for example, like the private property site. There are farms for sale and there's a farms for rent section. If you check online and you find something that you really do like, go out, contact the agents, drive to the farm, see if the farm has a relevant infrastructure for you to start farming on. Ask any questions, but you need to make sure that you see the farm first so that you are satisfied with what's available on the land. And you can make an informed decision of what to put out there or develop in the farm or what you have to remove for you to obviously start your farming operations there. So checking online at private property site, at private property, for example, looking at the farms to rent. Who do you approach? Besides the private property site, you can also approach or contact property agents that specialize in farms or in agricultural properties. They would know the area in which they operate in much better than you and I. And so they would know which farms are for sale, the history of the farm, who was there, what type of farming was done on that land, et cetera. So besides the online property site, contact an agent, another thing is that you can also drive around, drive in and around farming communities and neighborhood. Speak to the employees there, speak to other farmers there, speak to the property owners that are living on agricultural holdings or farms because you might find that they do not have any desire or need to start farming, but they've got an abundance of space that you could start renting out. So these are the type of individuals that you approach, approach first and foremost when you are looking for land to rent. The next question is, what advice can you give on picking the right farm space when looking to rent land? So how you determine if this farm is space for you is firstly understanding the history of the farm. What was cultivated on that farm? How much water does the farm have? Does it have water, for example, bull hole? If you're going to be farming on dry land, you know, you need to understand is there is this area, an area that has high rainfall, for example, so that you know that by the time you start planting your grain, for example, you know that you're going to get a good harvest because there's good or high chances of rainfall. So these are some of the things that you need to look out for. Also, what could determine if this is the right farm for you is things like the soil, doing soil tests. Is the soil good enough for me to cultivate? What has been planted on that soil before? Things like, you know, how close is it to market? How close is it to the nearby communities where you could find labor? Do you have to hire people in and around the area? Or would you have to find people in a nearby town as well that you would need to transport to and from the farm? So all of these are things that you need to ask yourself to be able to make an informed decision on whether you sign on the dotted line on the lease agreement. Also, if you need infrastructure on the farm, for example, a pack shed, a pack house, worker accommodation, fencing, gate security, you need to make sure that is this farm the right type of farm for me. Does it have the things that I need to start my production? And based on your requirements and having checked that farm, then you would be able to make an informed decision of whether this is the right farm for you or not once you've decided upon the farm. The other question is, what are the main restrictions that come with farming on rented land? So I would think that the restrictions are basically dependent on your growth strategy. For example, if you're farming on rented land, we all know that you can't put an infrastructure, for example, make any major innovations because it's not your property. You're basically increasing the value of someone else's property or farm. And so it really depends on your relationship with your landlord or the owner of the farm. So for example, the restrictions is that you cannot make major developments because you are improving the value of someone else's farm. The other restrictions is that if you're going to approach funding or financing in the near, in the future, whether it's 10 years or five years, sometimes financial institutions like banks or investors typically want you to own the property so that they know that the money that they're investing into is secured. Should anything happen on the property, they can be able to take that farm or that land as some form of collateral. So and if you're renting the land, these are some of the restrictions as well. And also when you're renting farmland, you really do not know or have control of the owner's finances. Because for example, you might be renting from an elderly couple who stay in that farm or that agricultural holding.  These are the things that maybe might put a risk in your farming operations because you do not have control of what happens on that property. You may find that the landowners as well should they pass away. They may be in a financial distress and where the estate has to take the property to pay off certain debts or loans. And that lease agreement that you would have signed on would essentially become null and void because the banks or the financial institutions really have to close their estate and do whatever they have to do to wind down that estate. So if the landowner is in a financial position where some of their personal assets have to be removed, this may cause a disruption in your operations or be a huge risk in the longevity of your farming business. So these are just some of the restrictions or negatives that come with renting land. You do not have complete control over the property and you just never know what might happen in future on some of those instances that I mentioned. I'm going to just read another question here. For startup farmers, what do you think are some of the benefits to farming on rented land? So as much as I've mentioned certain restrictions, the benefits on renting land is that firstly you're renting right and therefore renting provides flexibility on growth or on how you conduct your business or how you can grow your farm, you know, you might be thinking, okay, I'm going to rent this farm for just two or three seasons while I'm growing my maize or my sunflower, you know, and you can invest in your farm business for about two or three seasons, which is about two or three years and farm after that, once you've harvested, you've gotten all your money, you can obviously leave and go to a new farm.  So you can just simply rent onto that farm. You don't need to put in further capital or investment on that property. You could just literally be in and out as when the season starts and when it ends. So that's benefit number one. Benefit number two in terms of rental, you don't have to pay the property and this was all dependent on the agreements that you have with your landlord. You don't have to pay things like property rates, et cetera, and really having to maintain that farm every single month, you know, in terms of infrastructure and security, et cetera. You are there to farm and depending on what you agreed with your landlord, you need to be held responsible for what usage you would deliver. Another benefit of renting a farm is that besides the flexibility as well, you could decide to rent many other farms, you know, as part of your growth plan. So sometimes you're just not stuck into one property. For example, if you're thinking, OK, I want to farm vegetables quite intensively in greenhouse tunnels, let me invest in a two hectare farm, for example, and you find that within a few years, the business is growing and you need more space. What you may need to do is then go buy another farm or rent another farm. But if you're starting off renting certain tunnels, you could keep renting tunnels in different, in other areas that are based for your environment so that your crop can be cultivated year out. For example, you might be a paper farmer in Joberg in Houtain and in the winter season, you really can't farm papers. This is unless you don't, if you have any heating structures, et cetera, in your greenhouse tunnels. But in that winter season, you might think, OK, let me go rent another farm in a warmer area, for example, Nimbopo, Northwest, you know, so that during the winter period, you still have continuous supply of your paper crops. Whereas in the Joberg farm, you'll just substitute that crop with another winter crop. So the benefits of farming on rented land is that you have full control of how you decide to farm. It could be that you just want to farm papers, but just reuse the renting model, renting warmer areas, instead of having to build on a new farm and develop a good infrastructure that will ensure that you get a successful harvest of your papers at the end of that season. So I think the benefits of renting a farm is that you have complete flexibility. You don't have to monitor and manage an asset on a monthly basis. And if you really want to move or exit out of your business, renting a piece of property or a farm is the best form of it will really help you in your exit strategy, because there's not much that would need to happen once you exit. You know, you just make sure that whatever you've harvested within that season is completely out of the ground, and then you move on to the next. And those are just some of the benefits of renting farm space. The other question is, what sorts of factors can determine the value of farmland on lease? Yeah, so this one is quite a tricky one. And I say this because I've been approached before by certain individuals who have said, hey, Mbali, I watched your video on the farming podcast talking about leasing land. Now, my only problem is I don't know how much land to lease should be, for example. How much do we then determine the rate per hectare? Or how much do we determine the rate per farm to lease? So I think this is completely up to yourself, the individual, the person that's going to rent, and as well as the person that you're going to rent from. This is the property owner. I think what you need to do is, first, you have a conversation with them. Let them know what you're looking to do on that land and just find out what would be a fair value or a fair amount on a monthly basis for you to rent from them. To see them out, if you're happy with that value, then you can go ahead and start your production. If you're not, you can just negotiate up until you come to a point where you're happy with the value and you can ensure that once you start farming, you are able to generate enough revenue on a monthly basis to commit to that monthly fee. Another thing, especially on farm rates, so I cannot say, for example, the standard rate is, for example, 10,000 per hectare or 5,000 per hectare. In my previous farm, it was a 14 hectare. I felt like my rental fee was pretty reasonable and simply because my landlord was just a reasonable lady. So I feel like I got it off as a bargain and I was able to just start my farming operations. I have friends who are farming in the West region of Johannesburg who, for example, one particular farmer is renting next door and he's renting at 5,000 grand per hectare on that farm. So, you know, that's 5,000 grand per hectare on that farm might not be the same for a farmer who's in Omalanga region, okay, it's in region. So it really depends on the value of the property, what the property owner feels is fair for him or her as a rental fee. Also, you could just, I think, determine also on the value of the property in and around that area. I know sometimes on property sites, like private property as well, when you check on a specific property, you can see the listings of other properties in that area and how much those farms were bought for or sold for. And sometimes they have the spawned calculator function where you can determine how much, if you have to buy the property, how much you'll be paying for that bond on a monthly basis. Some people use that figure to determine how much they should get on their farm when they're renting on a monthly basis. So I would definitely say, be creative on this one. It really also depends on the relationship that you and the land owner have and what you've agreed on and make sure that if you agree to that price on a monthly basis, you can pay for that once your production starts. Another thing that I wanted to mention, especially on the fee of renting farms, is that some farmers don't even, I know farmers who are renting on farming land but are not necessarily paying per month or on that farm. They are paying per hectare or for that specific season. So if I had to mention season, for example, let's say you're gonna be farming maize and you know that, for example, if you start planting in November, you harvest roughly in June. So some people are able to negotiate in such a way where they say, for example, hypothetically speaking, I'm just gonna throw a random number. Let's say I'm going to pay you, for example, 30,000 rand from just plowing, putting my maize on the ground from November to June. When that farmer is done with harvesting, you would give that the property owner 30,000 rand, for example. So these are just some of the, I think innovative ways in which you could really flex your muscles and see in terms of what would be the best rate for you per month or per hectare or per season for you to rent on. And it's just really an agreement or a negotiation between yourself as well as the property owner. And I think I've got the last question here. It says, what sort of restrictions, if any, can a land owner impose on a renter? Example, restricting what types of crops can be farmed on the land? So yeah, this is quite a good question. I've never been a land owner myself, but I was renting in my first farm. And if I think about my experience, there wasn't any major restrictions that I can recall. Besides the typical rules, for example, if you break for anything, you pay for what your restrictions could be. Do not sub-lease my farm. So for example, I was renting a 14-hectare farm and let's say I decided that this 14 hectares is too big for me, let me split it and maybe sub-lease. Let's say, for example, seven hectares to another farmer that was not allowed on the farm that I was renting. So I was not allowed to sub-lease that farm to another farmer so that I could pay off that monthly fee. Some of the other restrictions is, for example, if there's infrastructure on that farm as well. Again, you break, you pay, but also if the land owner might say, do not develop this farm any further, but if you do, you need to communicate with me so that I'm aware of what you're doing, et cetera. Do not put in any major improvements as well on this farm without my knowledge. So I think the restrictions could be quite broad. It depends really on what is on the farm. Some farmers, for example, if you're deciding to plant field crops, maybe some farm owners would say, yes, you could keep workers on this farm or no, they have to travel to and farm. I don't want any workers residing on this farm. So I think it's just depending on what the land owner says and what you come across and make sure that if those restrictions are imposed and if there's certain things that you can do or not do on that farm, you need to think in the future, is this gonna be sustainable for you? For example, should I go, would I need additional space? Would I need to make additional improvements? And if based on that answer and on what you signed in your lease agreement does not tie into that plan, then you know that this farm is really not the right one for you. So once again, these questions were questions that were typically raised by audiences who are watching the farming podcast and really have an interest in farming on rented land. But these are some of the questions that have since have popped up in terms of what really happens on rented land? Who has control? What do I farm? How much should I pay on a monthly basis? What's the average rate or industry standard rate? Which I must really emphasize that it's really dependent on what you negotiate with the owner, et cetera. What can you do on rented farms and what can't you do? Remember that it's completely based on what your strategy for your business is. Some people prefer to rent. Some people prefer to own property. You need to know that when you own property, you're increasing your own personal asset and value and the farm's business assets or value as well. But also know that once you own the property as well, you need to fully maintain and manage that property as well.  You might sell it at a higher price. You might sell it at a lower price, depending on where we are in the industry and the economy at that time. Also when you're renting as well, it gives flexibility in terms of what you can't do on the property. You might rent for two months or three months or for a specific season. Make your money, pay the landlord and then move on to the next. So these are just some of the pros and cons of renting on farming property. But yeah, if you have any other questions, please feel free to ask them. I hope I've been able to cover enough on the six questions that I spoke about. And yeah, keep engaging with us. We really would like to know what your thoughts are around farming. And if I know this is a bit of downtime in December, you can really think about is farming a decision that I wanna... Is farming something that I wanna pursue? And if you're making that decision, really think through in detail whether you wanna rent or own that farm. And even if you're renting, seek the advice of property agents. They will tell you about that area or the different farms that could be based on what you wanna cultivate or grow on that farm. So thank you so much for joining the Private Property Podcast. And please join us on Thursday as we have a guest that will be on the show. And yeah, if you have any questions about today's live as well, continue to ask those questions and we will answer them on whichever platform that you're in post this live. Thank you so much. Please share this video and I will see you on Thursday.


Boydie the Lowe shows off her new huge and dope tattoo with errors. We all know Boydie is all about spreading peace and love on these timelines and she has taken it a step further and tattooed one of her favorite quotes on her arm. Boydie took to Twitter showing off her new ink which reads, Namasty, the God in me bows to the God in you. Obsessed with my new ink, Boydie sheared. Check it out below.


Hey everyone, it's Gabrielle with Oxmerotic Group. I'm here today at Oxmer Toyota for our Facebook use vehicles of the week this week We have three pre-owned vehicles. We like to share with you guys. So let's go ahead and start with this now This one is a 2015 Lexus ES 300 H Now the exterior color is in a white This vehicle does have a clean car fax. It had one previous owner now the vehicle does have heated leather seating There's a sunroof Vehicles equipped with Bluetooth backup camera now as you can see in the interior it has that bamboo interior trim And it also has intuitive parking assist that interiors of parchment leather Mileage is fifty one thousand eight hundred and twenty the price is twenty one thousand seven hundred For our second vehicle. This is a two thousand seventeen GMC Sierra fifteen hundred SLT four-wheel drive the exterior colors in a red Now this vehicle does have alloy wheels Vehicle has a clean car fax had one previous owner Vehicle has Bluetooth heated leather seating. There is a backup camera The interior is a jet black mileage is twenty five thousand nine hundred and three prices thirty six thousand For our last vehicle, this is a 2017 Chevrolet Silverado 1500 LTZ four-wheel drive exterior colors in a white This vehicle does have a clean car fax vehicle had one previous owner Vehicle has heated seats Bluetooth backup camera. It also was locally owned The interior is a dark ash jet black leather mileage is thirty nine thousand eight hundred and forty five Price is thirty six thousand six hundred and thirty four If you guys have any questions on any one of these, please feel free to let us know the best one We can reach us on as five zero two two one four seven zero eight five You can also visit our websites oxmer toyota dot com I'll have a link to each one in the comments Thanks you guys for watching. We'll see y'all soon. Bye