And so the sector will be meeting here prior to town meeting for the next however long this lasts We have a full agenda tonight and as is our practice with Pre-town meetings like board meetings. We do not do public comment now so we'll go right to our six o'clock item, which is Consideration to approval of a housing production plan now We have some folks from the housing and sheltering committee here to talk to us about that So you guys are fine. You are these are ambient mites here Yes, so you can just introduce yourself for folks at home and as far as above the points The plan is set on state for adoption So And the goal is to produce up to produce half percent of the town's year-round housing stock or formal housing, which in Amherst case Works out to 48 minutes per year So the plan which was completed last month shows how the town achieved that and I believe the board received an email copy of a longer presentation Which was conducted by the consultants themselves. So we're going to be doing that as an outline today We're not going to visit all the bullet points in that plan You'll go over it and the board can come back to us with questions on the sort of points So we've already defined for the housing under the federal and state guidelines So now we've got a little bit of what the town chose to conduct this study Produce this plan Evening a certified plan from the state the town is granted greater control over how affordable housing is produced in the town So a fully redeveloper who came to the town and proposed housing Zone work field that great a lot of you doing with that developer That's just one of the reasons the town decided to take on this plan Additionally, the town has sought for a long time to have data that shows more accurately the picture of housing in town and Provide the town having to address So one of the goals of the writing goal from the town's master plan is to revive a mix of housing It's the physical use of And it's before you go through the broadest possible spectrum of our community and even more impact on the environment And that is also one of the goals of the housing direction plan So we look at what happens currently at 41 hours of the 9,621 year-round housing units 1035 units or 10 front 76 percent are currently centered on the states subsidized housing And the next point which is the time is your critical threshold where the town falls below 10% The time subject to So some examples of people in Amherst who might need affordable housing Local aid cashier in the local grocery store and really more than a minimum wage Combined learning to minors of less than 55,000 dollars to children and then one of the really key findings of the housing production plan the data portion of the plan was that over the last decade 26 to 45 And so some of the strategies of housing production can outline suggest that loss of population Okay Let me just come back to the point that Greg just made because it's really very important The plan shows that there's been a growth in the town population that's significant Most of that growth is due to added students principally at the University But housing has not grown over that period very much So housing has not kept up with the demand a lot of the demand is created by students But because of that demand the demography of the town has changed Some of that may be to do to general population trends But the fact that that 26 or 25 to 44 population has been reduced That school population has been reduced is a result of young families no longer being able to afford housing in Amherst So when we think about the student problem we tend to think about behavior problems and that certainly is one dimension But there's a second important question that people aren't focused on Which is that students are taking over a lot of the town housing Even if they never are a nuisance in a neighborhood the fact is that that housing is not available To young families and that means as I said the demography of the change town is changing We don't have the kind of mixed Population that we've had historically and I don't think that's where the town wants to be So that is among the most important find it So when we look at priority housing needs on page 12 of the hand up we need more rental Housing for families We also need more rental housing for students because if we don't provide more rental As they have been where we and words buy up that housing And they move in there's a lot of existing housing stock Including affordable housing that we want to be sure is preserved and maintained we want to do things that Create affordable homeownership for families and we also want to be sure that housing is available for special populations who are at risk individuals with disabilities individuals who are homeless Individuals who are extremely low income So all of that is to continue to preserve a diverse population in the town of The plan includes a table which shows the consultants estimates of the needs of various population groups Of course the plan itself doesn't call for meeting all of those needs In fact, it only calls for meeting a relatively small fraction of it But we asked them to include that so that we could all get some idea of the dimensions of the unmet need for housing even knowing that what were required to do in the plan The 240 conditional units won't nearly approach this need But that's a problem for the town to consider to look at the ways in which we currently restrict development And if we want to reverse the trends of the last 20 or so years We've got to make some changes that will permit that to happen And so the consultants outline a number of strategies that the town could pursue They're very bold to come up with this outline and one of the committee's main pieces of input on the plan was to really hone those strategies down because we were given a very comprehensive menu of options which could be pursued over decades But we really wanted to narrow it down to knowing that we're pursuable in the near future So it's a mechanic where you have ongoing strategies These are strategies that the town has already undertaken and should continue to undertake but which with them don't come in a specific number of housing years per year We asked for strategies such as to conduct community education related to affordable housing to continue to pursue town-down partnerships, especially with the mass to ensure effective enforcement of zoning by-laws and town regulations And then on top of such ongoing strategies, the committee really made the point to focus on strategies that we could pursue in the next one to five years I should point out that the production plan is a plan for production over five years So these strategies are assigned certain years in the categories of strategies to be pursued In years one and two, we have to establish and capitalize a reasonable affordable housing trust fund to modify the inclusionary zoning and supplemental apartment by-laws to continue to meet zoning bill expenditures using restrictions on infill developments and to continue to make suitable public property available for affordable housing Those are strategies for years one and two For years three and five, we have to monitor and maintain subsidized housing and affordable units and to fund housing and react efforts And our committee has already begun to implement some of these in the form of restructuring sub-communities that will be working groups to pursue in particular the strategies of establishing a municipal affordable housing trust fund and modifying the inclusionary zoning by-law And as far as next steps with the plan, really the select board is our next step because it is one of the last pieces of approval we need before setting the plan off to the state And to give a sense of the time frame and the urgency for this approval there is a number of affordable housing projects in the pipeline right now most significantly Olympia Oaks And if the town adopts this plan in time we can conceivably count those units toward this year's goal and therefore receive certification of the plan So with that we open to the update of questions before the plan out of us Thank you very much It was a very comprehensive review and much appreciated I will point out for folks who are paying attention at home that these documents are in the select board's web packet The PowerPoint presentation is in this week's packet The whole big written report is in last week's packet So folks should take a look at that It's really tremendous information It's very timely It's exactly what we need now And thank you very much for that Select board questions or comments? Ms. Burke I just want to make a couple of quick comments as the liaison to this committee One, I'm really appreciative that three of the six members could come tonight Thank you also Erin for being able to be here This is a very dedicated, hardworking group They've been in existence really for less than a year They had a seventh member who has since had to leave us And they, as Greg mentioned, are restructuring their subcommittees to actually look at the work they're planning to do Which might seem somewhat self-evident but isn't always in committee structure So they're really trying to get things moving along and get things accomplished And I know that one of the things they did along with the study too is they helped the consultant explain some of the findings in ways that we as a community could really relate to based on the way our master plan was written and other strategies that we've talked about So it isn't just like we gave her money and she said here and they said, okay, there was a lot of interaction as to how the information might be presented I know John worked on different charts, etc. with her One of the things that I'm looking forward to hearing from the Housing and Sheltering Committee in the near future is since there's currently another housing study underway a market study, what they think the community education might look like moving forward because we'll have these two big studies that people in town meeting, people throughout town have been really excited about, ooh, we're going to get some meat in this housing situation And then how do you, what's the grab to get people involved in that rather than a particular town meeting article although that's obviously coming up as well but how that might work, so And I'll just note that these studies are related they were put out to the same consultants as part of the RFP I don't want anybody to think we've got competing housing studies going on they're kind of parts of a whole Any comment on what you're expecting from that part or the timeline for that or anything like that? What we're expecting from the additional study Well, our involvement with FASTA is similar to our involvement with the housing production plan so I believe we're meeting with the consultants conducting that study in late May, early June we're going to be co-hosting one of those or more of those meeting with the planning board if the planning board is involved because of course all the public meetings they're likely to be a public forum involved so we'll keep everybody posted on progress with that and it's great to have the additional data like you said they're complementary they're not competing studies and although it's great to have more studies in the pipeline I think there's yet another one that's been proposed the town can continue to act now it need not wait on additional data because the housing production plan has provided much better Thank you, that's an excellent point Any other questions or comments for folks in this committee? Just very briefly I've got through the short presentation and most of the bigger study and it's great Well, it's thick I mean there's a lot going on in here and I really appreciate sort of how it pulls together trends and everything else but really what I wanted to say is that it's very elucidating on that part of the market that it really deals with and it does help understand sort of what the heck is going on but I do want to say that I'm looking forward to the second half of it because that deals with the other part of the same issue the unsubsidized, the not low income there's a middle section in your graph here and families and professionals and everything else and that's got to be fleshed out a little bit too because they live here too Any other questions or comments from the select board? Mr. Wall? Same thing as the comments from Miss Berber and Mr. Hayden who have been doing my reading It's a wonderful plan, it's very clearly presented both here and tonight so I'm very grateful I really hope that town meeting members will take it to heart too because we've been trying to do these things and we go in circles debating or is it the right kind of housing I think the message coming out of these documents is pretty clear we don't have enough and we know what kinds we need and we know where part of the problem comes from and so among the measures here that we're talking about inclusionary zoning, supplemental apartment bylaws rezoning of village centers easing restrictions on infill I think the message there is pretty clear and I hope it'll help to focus the discussion we're about to have in the next few weeks or whenever we finish Thank you very much Christine I really appreciate the data that was in here I just find that I respond to that kind of information I had no idea that certain of the properties in town were not permanently affordable that was a surprise, I knew of some but there are a few out there I didn't know about so it really did bring a lot of data in a very meaningful way to us I appreciate that a lot hard work but thank you other questions or comments I would just again appreciate the much larger context that you've given us for kind of decision making and considerations of the kinds of issues that come before us come before the planning board, come before the zoning board of appeals come before town meeting all the time it really kind of suggests a cause and effect relationship over a long period of time that kind of makes us say oh, okay, so here we are you know and I think that's incredibly valuable I know that this report was extremely well received at planning board last week they are clearly in the thick of these issues also and this is very valuable for all of us to have so at this point as you said in the beginning and there's a cover memo in our packets about this you need the select board to adopt, thank you along with the planning board which already did this last week so that you can send it to the state so that we can get you'll do that right please, yes okay this time would you like to make some motion? I move that the select board adopt the town of Amherst housing production plan dated March 2013 second discussion all in favor say aye that is unanimous thank you very much we're looking forward to your report to town meeting tonight you've given us tremendous information thank you thank you for your great work on this committee as Miss Brewer noted this is a new committee it was fairly contentious our creation of this committee and you're doing incredibly good work so thank you much appreciated so it is now it's 21 we've got a few more things we've got to deal with tonight let us start with the untimed items make sure we get those out of the way community fair and then cultural survival bizarre and then we'll have Mr. McSanti speak to the Unitarian I move that the select board approve the closure of that section of Spring Street within the Spring Street from 2 p.m. Friday May 24th 2013 to 12 a.m. Saturday May 25th 2013 and again on Saturday May 25th 2013 from 1 30 p.m. following the closure of the farmers market to 12 a.m. Sunday May 26th on behalf of the Rotary Club of Amherst for the community fair board got left out second with the floor discussion favor say aye that's unanimous I move that the select board approve the reservation of 21 meter parking spaces on the west side of Boltwood Avenue originating at College Street moving more towards Spring Street a.m. 8 a.m. Monday May 20th 2013 through 12 a.m. Sunday May 26th 2013 and the three meter parking spaces on the easterly side of South Pleasant Street south of the taxi stand from 8 a.m. to 12 a.m. on Thursday May 23rd 2013 Friday May 24th 2013 and Saturday May 26th on behalf of the Rotary Club of Amherst for the community fair second for the discussion favor say aye aye that's unanimous I move that the select board approve the reservation of 10 meter parking spaces on the west side of Boltwood Avenue originating at College Street on behalf of the Rotary Club on the west side of Boltwood Avenue originating at Spring Street intersection moving south towards College Street for vendor use for the cultural survivals 8th annual resort on the south common from 5 a.m. Friday May 31st 2013 through 9 p.m. Sunday June 2nd 2013 second for the discussion favor say aye aye that's unanimous so then the next one is the Unitarian Universalist Society of America instead of Amherst in America whoa we're getting big it's an inspirational group so this was a request that was coming to us but there have been new discussions about this and Mr. Moussanti I've got some really good news there's no action needed tonight by the select board had an excellent meeting with the Amherst downtown business improvement district and brainstormed some options that would be alternatives to meet the needs of the construction work at the Unitarian church but not require the reservation of up to six public parking spaces throughout the period of construction and it was a good discussion and a property owner in the downtown Andy Jones has some private parking spaces available for lease a little further up Kellogg Avenue had some follow-up discussions with representatives of right builders who are the contractor for this project and they are very receptive to pursuing an arrangement with Andy Jones to reserve the private spaces which pre-pludes the need for the use of public spaces so those public spaces on North Pleasant and in the Bulwood parking lot will remain available for the public's use during the construction so there's a private solution to this need and happy to report that thank you very much thank you for taking this to the bid for them to discuss and make a recommendation on a very good solution this is going to be a six month or more construction period so to not have all of that construction parking taking up the public parking downtown during that period is huge so that's an excellent development, thank you very much questions or comments about that from Mr. McAnty alright Ms. Stein how about special licenses I move that the select board approve a special wine and malt license on behalf of top of the campus incorporated for a reception slash brunch to be held May 11th, 2013 from 10.30 am to 2pm in the Herder Art Gallery on the UMass Amherst campus Judy Bargwell clerk second further discussion hi that's unanimous I'm sorry I'm confused, did we do the cultural survival part? yes we didn't did we? I don't remember yes we did we did too yes we did I'm sure it was a great idea I remember because they asked for bags and we gave them spots I'm sorry I'm confused I'm sorry perhaps we did this before I got here because we did not just have a discussion about this would you like me to replay my I remember I remember being struck by the wording when it said the vendors used for the cultural survival's 8th annual bizarre I was checking the date because I had on the previous one right so clearly I didn't vote but I'm sure it's a great idea I'm very sorry for the confusion here trying to keep track of these different things but I thought we were still talking about the errors in the community fairs which also had the wrong days anyway my concern is following up on the conversation we had about the last big event on the common that wasn't the community fair is because we haven't had time to put into the application for the common stronger wording associated with parking on the common I do not want especially because this is a more international festival to feel that they're treated differently than people were treated who might have shown up at the extravaganza and saw the vehicles all over the common and so I would just like that when this is shared when the approval is shared with the cultural bizarre organizers that it's made clear I don't know if we normally give them a written decision on parking I doubt it I know we do on the common but I'm assuming we don't on the parking that says in contrary to what you might have noticed just a couple of weeks ago we are happy to let you drive a few limited vehicles on and off the common and drop off and pick up but do not do it because we will enforce what I'm saying is we can't just let the last time continue on because people saw it happen and they might very fairly assume that it's okay now and it's not there'll be a gentle reminder to the applicant of what the do's and don'ts are that would be better alright so we're still in special let me just mention before you do this one that yes true enough the date was May 1st which was the other day this is one of those licenses that sort of slipped through the cracks of our approval process it was actually received in time and everything it just was a little short-handed in the select board office right now so this didn't happen Mr. Musanti and I talked about it and decided that this is something that the select board would have approved had it come before us last week and so we approved it so that we could make it official this week and I hope you don't mind terribly that we did that some of us suffer I moved that the select board approve a special wine and malt license on behalf of Portobello Fine Foods for a chamber event on May 1st 2013 from 5 p.m. to 7 p.m. at the Eric Carl Museum Hammerst, Christine Ellison Contact second further discussion Mr. do we know that it went well and we should approve it it was very approvable in further discussion all in favor say aye aye that was nameless alright other things to talk about before we get to town meeting oh yes okay so we received this is not in our this is not in our agenda so probably not reasonably anticipated so there is this process we've been dealing with this act and stuff well forever obviously and and we dealt with it a couple of meetings ago we had to there are all these verbs specific verbs that are involved in every every step I think the last meeting was our intent to lay out something then the planning board had to approve our intention or something like that and now the select board has to adopt the layout this is also something we've talked about in relation to town meeting warrant articles tonight it turns out that it's our vote tonight this adoption vote that then starts a clock whereby after adopted the plans for the altered layout need to be on file with the town clerk's office for eight days prior to the town meeting vote so the town meeting vote needs to be postponed until next Wednesday and we need to vote on this now so that we can start that eight day clock so so that's information about what we're doing and information about a procedural motion that I'll make tonight to explain to the body about why we're putting off those articles so the questions or comments about that missed on here so it's the one on this motion sheet right okay I move at the select board pursuant to Massachusetts general laws chapter 82 sections 21 to 24 having deemed that common convenience and necessity require the alteration of the layouts as public ways of portions of Bay Road West Bay Road and West Street here by alters the layouts of said roadways as public ways as shown on the plan referenced below and the boundaries of Bay Road West Bay Road and West Street as public ways are hereby altered to include within said layouts the parcels of land shown on a plan of land entitled quote plan of land in the town of Amherst Hampshire County Bay Road West Bay Road and West Street altered and laid out by the town of Amherst and quote dated December 2011 second further discussion on favor say aye aye that's unanimous thank you okay the other thing that we have to do is note that we have received from the regional schools notice of the fact that they intend to borrow and so we just got this from them the other day there's no action required from us except the announcement that we have received that notice and I have to sign something saying that we received notice so duly announced and noticed questions or comments about that Ms. Brewer for the future it would have been interesting perhaps to know why one person on the school committee voted against it which is what it indicates in the governmental but given that it was a clear majority vote I'm not concerned okay Ms. Santy do you know anything in particular is that members concerned but the regional school district planning on capital needs and borrowing are factored into the multi-year capital planning that the town does and so I know the superintendent staff have worked with Sandy and I in terms of the timing of both the amounts and the timing of the borrowing so that as older debt is retired they're replacing it with new projects so it so it works within the overall capital budget. All right duly noted I think those are all the specific things that we have motions on and each take specific actions on I want to note for the select board's information a couple of things that will happen at town meeting from a procedural perspective tonight I will recommend or ask the body to approve moving article 6 which is the town gown planning article to 705 on the 15th that is when the chancellor is available to come and speak to town meeting I will move to consider article 29 rental regulations on Monday the 20th and that was the date agreed on by the safe and healthy working group that met last week to talk about this the petitioners will then move consideration of article 38 their article for the 22nd and they will speak to that so that you know I've had very good discussions with that neighborhood group they're all enthusiastically supporting article 29 and basically are hoping to dismiss article 38 so that's just kind of the bottom line with that they're going to have a handout I'm not sure if it will be tonight or at the next town meeting and then the other thing is oh articles 10 and 11 is that what it is about the Atkins layout the easements that we can't consider those tonight and that we would consider those on the 15th which is after that 8 days requirement has been met and we would do that after article 26 that is all I know about right now if anybody have any other town meeting related issues we should talk about is the petition article associated with human services being moved up do we know that for sure or are we taking them no matter I can't remember what's happening with that article 45 if the finance committee is moving that we had some discussion of select board perhaps offering a motion the night article 25 is about to be considered to consider 45 immediately following okay so whenever it comes up right so it won't be tonight so we'll make better on that it does do you know if the petitioner has been contacted about that I believe so okay so we will follow up on that okay let's see anything else logistic wise folks that's correct we have nothing on our agenda for Wednesday next Monday we will next Monday is the 13th is when we expect to take up article 42 is that the number again the Echo Village article after housing and sheltering committee will have met on Wednesday and Mr. Musanti and Mr. Zomeik are having continuing conversations with folks about what comes next with that so we will have more information for that next Monday that is the plan Mr. Brewer we already have in hand memo indicating what town meeting the town meeting votes and the affirmative on either of those two articles that go Hill or what it actually compels us to do the conversation right yeah discussion on Wednesday good okay so that's next week so we don't need to meet Wednesday the plan is as we have done in the past at the end when we finish whatever article we finish tonight as the select board has endorsed previously I'm going to move to consider the next article and the moderator will ask the body if they want to if anybody wants to speak for or against considering the next article and that if they don't then I will then make the adjournment motion and so I think that's everything so we're about to start a 45 article warrant this is the beginning of a new moderator and this is going to be a very interesting and important annual town meeting so get ready and without objection this meeting adjourns at 6.38 select board will meet again next Monday the 13th


Thank you. Can everybody hear me? I wasn't sure if this is working right. I don't like standing behind the podium, so I'm going to walk around a little bit. Google Analytics, that's the topic. First, talk a little bit about me. It says I work for ABHS in Amy Beale High School. We're a state chartered high school here in Albuquerque. I'm the IT director. I cover just about anything technology. Part of my job is on our web. I do manage our web. So that's where I'm bringing the web stuff in. I've also got a business background, both small business, especially small business. I did work for a large multinational for about three years and hated every minute of it. Huge companies have advantages, but not for radical people like me. What is not going to be covered today? Number one, other products.  I'm going to talk about Google today, Google Analytics. Now, I know I've been in the business long enough to remember when the evil empire was Microsoft. Google is becoming the evil empire. They are taking control of everything, but at least it's not costing us anything like with Microsoft. I am a Google fan, so I do use a lot of Google products. In fact, this is a Google slideshow. I am not an expert. I am a beginner Google analytics person. You could be an expert, and there are all kinds of training, which we'll talk about later. I took a three-day class, and I've done some work myself. That's where I just thought it was such a great topic, especially for small business people, because you, with your own website, it's got to know what's going on, and that's what Google Analytics will do. I consider our school a small business. We have 300 students and 50 employees. We use the web for recruiting students and sharing information. As I said, I don't know everything. So when we get to the questions, if you say, what about this? I might say, huh? Or I don't know. I will not try to make up an answer. There are tons of resources, and we'll cover some of them when you might get that answer. So those are some of the things. The last point is Google loves change. Every other day, it seems like something's changing, and when I'm setting up this presentation, there's a little thing, the bar on the screen saying, change to UI is coming soon. So if you go home in a couple of days, there may be a new UI for your Google Analytics. Google loves change, and it'll probably change three or four more times. So those are the basis.  Why analytics? Basic information. That's what I started. How many people visit your website? How many people visit different pages on your website? How long do they stay on your website? Basic things like this. Do I need a better server? Because I've got 10,000 people visiting my site. Or do I have like our school 400 and a small server works fine? Those are the kind of basic information that Google Analytics answers. Track ad campaigns. Now if you use Google AdWords, you can combine AdWords with Google Analytics. I do it by putting the ad to a certain landing page and then I can track that landing page. But you can track how well your advertising campaign's working. Any kind of advertising, not just Google AdWords. Sales funnel. How do you get this big group of people who are prospects down to people actual buying? There are tools in Google Analytics if you're in sales. I'm not really in sales, so I don't really follow that. Our goal is just to get someone to the website to sign an application. Used to be what I was in business was what is called A-B testing. I did a lot of it in the direct mail campaign, you know that junk mail stuff. You could check, rent a restaurant. You could figure out is 50% off, buy one, get one free, a better deal, or better response by customers by counting the different coupons. You can use Google Analytics to do that by wording on a page and have them randomly projected, so you can use that to test what is the best way for your website to look. What pictures, what colors, you can do all that stuff. My last one, by far, is the biggest. You can't fix what you don't measure. How do you know the webpage is doing good or bad if you don't measure something?  Well, I don't got a lot of customers. Well, is it your webpage, what is it? And until you measure that, check over time, you will never be able to tell what is wrong. To me, by far, that's the reason I like Google Analytics. Telling me what's right and what's possibly wrong. Now, what I'll do is I'm gonna pause now just for a second, ask if there's any questions before we move on to the next one. I don't want to just stand up here and be the fount of knowledge. The ivory tower knows all. Does that have any questions up to this point? Okay, you're too tired after lunch, nobody has questions. That's good. The worst presentations I've done is the last one of the last day. What are snowstorms coming? I did that once, I had one person show up. There was a snowstorm on the way in Albuquerque here, and I was the last one at 4.30, and by then, one guy stopped by. And he was already using word press, he just wanted to stop by and talk. Okay, steps to getting Google Analytics. You will need account, you need a Google account. I'm assuming you have Google accounts. Now, I didn't check this, I should have before, because it came up to me as I was sitting there. I'm not sure if the free Gmail account works. I think it does. I have a business account, and I have a school Google accounts. So I know it works with those. I'm assuming it works with Gmail. Good, it does? Yes, good, because you need a Google account. Like I said, they're trying to control the world. Then you need to sign up for an analytics account. Here, there is one, if you do have a business account, it must be turned on.  If you're the admin, it could be that you didn't even realize it, and you have to go in and turn it on. I had to when I was using a couple of fake accounts I used for this presentation. I had to turn it on. I had to turn it on for the administrator, which was me, but then when I sent another account, I had to turn it on. It's not a big deal if you're a Google admin, it's really simple. But you'll need both accounts. I'll show you how to do that in a minute. You have to configure what Google calls a web property, a website. There is a checkbox for mobile apps, but I don't do mobile apps, so I have no idea how that works. It must work fine, because it's Google. You will set up a web property. Now, the good thing is if you are a developer or a consultant, you can set up multiple properties. You don't have to be on your domain. So I have my personal domain, which has a website that my friends and family see, which is like three, and then I've got my school account, but they're both under my personal name. So you can have multiple accounts. I believe it's up to 50. So you will set up a web property. When you set up a web property, you'll get a special tracking code. Now, if you're a masochist, you can manually add that to the header or body of every page. Don't do that if you got WordPress. WordPress does that for us. Now, when I first started it didn't, you had to manually add it to the header. So we're not gonna worry about that. We're just gonna set it up. We're gonna go to WordPress. We're gonna get a plugin, and I'll show you this, and there are several. I will tell you how I select one, and then I'll use one. I'll install it in case you've never installed a plugin if you're brand new. Then we will activate it. That plugin is how we configure it. Very simple. It's gotten so much simpler because all it does is says, activate, click here, put it in, it's asked for your Google account, you go, Google gives you a code, copy and paste it into the plugin, save, you've done it. We'll show you that. And then I verify that it's working. Because you can track real-time statistics, I make sure that I'm connected. There'll be at least one person viewing the website because I view it. That's it, you're done. You have set up Google Analytics for your webpage. So then later I'll talk about what you can do with that, but we're gonna start now, and we're gonna set this up. So, now I gotta get out of my presentation. Do, do, do, that one is it, yep. Okay, Google, Incognito tab or Windows are more than just going to porn sites, not getting caught. You can run two Google accounts at the same time, which is why I use it, truthfully. Okay, we're just gonna go, and we're here, we're signed in, we're gonna type in, we're gonna open a new tab. I have no, I sort of know what the address is, but I'm just gonna type in Google Analytics. And there it is. Okay, nope, that wasn't it. Bummer. Oh, that was the other thing I saved. Google Analytics. Okay, there we are. And now it's gonna tell me I gotta sign in with my, so we're gonna sign up right there. We're gonna do a website. I'm gonna give this, this is not the website name, it's the name that you're gonna look for. So it's gonna be Mark's Travels. Address, where is that? I missed it. Right there, it's gonna be another strange one.  And if everything works right, did I click on it? And this is the problem with live demos. I clicked on it. Did I forget something up on top? Well, that's how you do it, trust me. What is it? Oh, yes. I forgot that, see? Travel. And you also have to pick the type of website you're doing. And it's a travel website. Now I can go. Yay! Of course I accept otherwise I couldn't do this. Okay, I have now set up this Google Analytics account. This is one, and here's this tracking code I was talking about. You don't have to worry about it. Now I just use this account to set one up to show you how we do it. I already have an account set up and that's what we're gonna use. Any question about this part? Right, yes. Switch the owner. You don't need to be. Right, the way it works is you just have to be of access to the website. You don't switch the owner if I'm understanding the question right. Well, you can let somebody else read. Yes, you can, yeah. Long time ago, right. Yes. Do it back. Like if I, you know, got abducted by hateful hands and a little bit of catalytic. It would exist. No, so what you should do is have them set up because more than one person can have an account, use that tracking code. Right. So what if you move to a different school? Yes, I would just delete it because I can delete it because that's how I've been doing it for my own practice. You can delete it. Right. So they don't have, yes, historical. Good question. I don't know everything. Remember that? You know, I should check. Well, I think because I don't think it would save historical. I think once you are linking the accounts, if you delete it, that link's broken. This person will not be able to see anything. And it can't be moved to somebody else? It does have a move, but I don't know if you can move it to somebody else. You can move it to another property in your, if you have in your own dashboard. But I don't know how you can move it to somebody else. Very good question. That's something that I've never done. So, boy, already I'm stumped. Any other questions I can't answer? Okay. We're back to the, so, where is website? I guess I didn't open it. This is my website. Yes, I was in Italy last summer, last fall. I'm signing in and we're gonna install the plugin. Okay, plugins, add new. Up here in the keywords, it's Google Analytics. Now, I'll tell you how I select a plugin. There's probably a million ways. I look at ones that have a lot of users, or users, or whatever they're called. So, yeah, active installs. Okay, these top two have a million. We've got some here with a couple of thousands, tens of thousands, yeah. So, to me, I'm gonna pick a plugin that has a lot of users. So, it's gonna limit it to these two up top. I look next at number of stars. Monster has four stars. Dashboard there has four and a half. Close enough. So, what I would do, and this is what I did is, I tried both. I tried Monster first because that's, Yoast used to have a great analytics plugin. He sold it to Monster, so I was gonna try Monster. Personally, I didn't like it. I don't remember why I didn't like it, but it didn't do some things that I wanted, or it was too hard. For some reason, I didn't like it. I deleted it and I used analytics white dashboard. Your mileage may vary. You may love it. I would pick one of the top two, especially if you're new. Yes. It will delete the, yes. And then we put in a new one in the repopulation code. But it's the same tracking code, because remember that's a Google tracking code, so, no, no. Because this is just to read it. Once you got that tracking code in, it's going to Google. The dashboards then take and use Google's API to put the data into two WordPress, because I'll talk about the two choices of using the WordPress dashboard or the Google Analytics dashboard. But yeah, you can delete them, there's no problem with that. So, let's see, we're gonna install it. Da, da, da, da, da, da. Is that 342 next to the stars in the 508? That's a number of reviews. Number of reviews of that program. Okay, so, if I always read the fives and the ones, not all of them, but I always look at the ones, because maybe the one, the person who did give it a one, had the same problem that I'm looking to solve, because I've seen that before. It doesn't do what you think. I was looking for some Google map API plugins, and I found out the one that I was gonna pick had some once-down reviews, because nowhere did it say you only get one map before they start charging you. You know, it was a free plugin for one use, that's one map. So, I always look at the lower reviews, plus, I have gotten upset with the binary nature of reviews lately. It's either five or one, there's no more middle ground. Whole another subject, okay, it's installed. We activate it, we go here, yay. Then we're gonna go down here to analytics, general settings. It will put up in your sidebar there, and we're gonna authorize the plugin. And it says, get the access code. There was a tutorial you could watch, and it will let you learn that. It's saying, can this account view your data? Yes. It gives you this big, long, hairy number. Copy, close that down. Put that code in there, paste, save. Now you have connected your WordPress to your Google Analytics account. In the olden days, it was a lot harder than that, but then nowadays, that's the basics. There are three or four pages of settings, I don't know, I haven't even looked at them. This does what I need. Basic, simple analytics. And it gives you some information. Now, because I have multiple properties, I have to pick the property. I'm gonna pick that one for right now, which is the one that shouldn't have anybody looking at it. What I do to check, I go to my dashboard. There's my analytics dashboard. And I go to real time. Now I go to the, there, one. I'm on it, so I know it's connected because this is that website. So I have verified, I have connected. In real time data, I know that this has been connected to my website and I can start gathering the analytics data. So that's it to get it. Any questions about setting it up or getting the data? Next we'll talk about what to do with it. Yes, yes, right. So I'll show you how to set up the filter for that. There are filters to do that because I use, Google has a program like everything that does signage, digital signage. So one of the things I didn't realize, my digital sign every 10 minutes updates, that's counted as another visit to my site. So when we look at the data for my school, you'll see a thousand hits to the lobby sign which is a hidden page that only my digital sign is going to. Any other questions about this part so far? Okay, what I'm gonna do is gonna go back now and go to my real site, the one that's got some data to look at. I guess I'm supposed to go to my slides it says. Now what? Now what I'm gonna show you the WPPAT, the WordPress dashboard, I'm gonna show you the analytics dashboard then we'll talk about how to learn more about this, okay? So there, that's what my slide says. All right, so dashboard. This website, real time, there are two people on this website, not me because I'm on the other website. So I can also look at the last 14 days. Come on, here we go. Sessions, that's how many people have been to the website over the last 14 days. You can see we're not a high traffic website. We've got a 1300 sessions, 815 users, bounce rate, which is one of the important things to look at. That's, bounce is, when somebody comes to your website, realizes this is not for them and leaves right away. That's not something you want. You want a low bounce rate because that means if you're getting hits, those aren't the people you want or something's wrong with your page. I think those can be up in the 80s on some pages. Us, 50%, I haven't been around long enough, try to check, see how that works. What else can we find out about here? Search, refers. Refers are who or what site that your visitors come from. And you can see 675 out of 1300 were direct. Direct means they typed in the address on their computer. So that means they know your address. Organic is searches. They went to Bing, Google, I don't know if there's any other ones out there anymore, and typed in something that got to your website. Referral is a link from another website to your website. And social is a link from social media. Click on 26 and it will show you all the referrals. I don't know if you can on this dashboard. Let's check. Nope. You can in the Google Analytics dashboard. It tells you some of the, no, what are those? I can't read my own writing here. Oh, those are some of the, yeah, the refers. So I did click on it and it went to refers. So you can see that Facebook, Wikipedia, that's an interesting one. I believe those are foreign language Facebooks. We use WordFence for security and it lists all the people in all the countries so we get a lot of hack from Russia and Ukraine, a hack attempt so that could be where those are coming from. Maybe somebody posted our, hey, easy site. I don't know, that was a year ago. We were hacked a year ago and I did have to go through the process of redoing it because our backups, we didn't know it was hacked, our internet server host told us it was hacked about five weeks after it was hacked and we only keep 30 days worth of backups. So our backups are corrupted. So it was a fun thing, it was offline for three days but I now have WordFence, it tells me all these things. Okay, refers, other one is your audience. I don't know what that one's called in this one. Locations, here you can tell where it's coming from. India, whoa, we got 17 people coming from India, South Korea, you can change the time. Now, if we look at for the last year and we go back to sessions, you'll see there's a big zero here. There were no, that's because I turned off by accident. Maybe that's what I didn't like about Monster. I think it turned it off by accident on me or I think it was something with the code, it was, I got my, because I have so many two now, I deleted all the extra accounts and it got turned off but you'll see there are blank spots. That's just the way, especially when you first turn it on. So you can go back, I like 30 days is what I like to keep track of and you'll see that's where it just started up. This is probably the one that I use for a quick look every couple of days just to see where this traffic level is at. I will also look at the pages because we have a couple of things right now that are ongoing. So let's go to pages and let's see if we can page views. Nope, that just tells me. One of these and again, they have so many different ones, pages. All right. This tells me what pages and how often they've been hit. So the first one is our homepage, yeah. Staff contact, for some reason, we always have a lot of people looking at our contact list. They're probably scraping it for emails. We made a decision, a management decision to post emails with the understanding there's a possibility of getting spammed but we wanna make sure we provide good contact for parents and students. We felt that I'll waive the negatives. That is a decision we made, that's a decision all website owners need to make. Job opportunities, that's good because we've posted a couple of jobs. I'm glad to see and that's why we look at that there have been people checking our job opportunity page out. Parents page, we have things for parents there. Staff, there's some of the documents like when you wanna take a day off, you have to fill out documents on the staff page. Calendar, school nutrition, stuff. This lobby sign, that's the one that I was telling you about that I had to filter out. It still has a few because in the last whatever days it was still on there. But that is my digital sign I use. The one I'm looking for isn't there is we are in the middle of our lottery season. With a charter school, we accept lottery applications, have a drawing for next year's class.  Not a lot, that's not good for us. The other thing is I just posted an RFP and I don't see any referring to the RFP site. That's not good for me. These are the kind of information I can glean just by looking at some of these basic data. So one word of warning, good security measures are don't use your administrative account for anything other than administration. When I post, I use a different account. It is an editor account. Editor accounts can't see this dashboard. So if you are signed in as an editor and you don't see the dashboard, that's why. You must be an administrator. And I don't like signing in as administration because that is a security hole more or less. Same with my email, I have a separate administrative account. So if you don't see it, that could be the reason why. But if you've installed it, you should see this dashboard. Questions about what the WP dashboard does here. Now this is because of the plugin we've installed. This is not a Google thing. This is a WP dashboard, whatever is called that we installed the plugin. You don't need to look here. That's relatively new. In the past, you always had to go to Google Analytics. I feel Google Analytics has a few more tools if you really want to do a deep dive. I'm finding a lot of them maybe on here, but maybe it's because I've been using Google Analytics. So, same website. Now we're on the Google Analytics page. If we go to, forget where, oh here's the stuff. Here we got all kinds of information. What's this? Traffic over the last seven days, looking at the different arches, referrals organic, direct. You can look at it there. This is a dashboard. You can customize this to have whatever report that interests you on this dashboard. And that's under customization, which I think is that dot, or squares, four squares over here. Yeah, customization. There you can set up your own dashboard. Real-time data audience. Here you can really dive down to cohort. One of these was, you can tell they will take, and because Google knows all about you, they will look at the people on your website. They can tell you gender. They can tell you social, economic, grouping. They can tell all kinds of stuff. It's scary in some ways. What's that? Yeah. But where was that? Is it under? Yeah. See this one? Yeah. Is it under this one? Demographic. There you go. I need glasses. Yeah, I've been tempted to, I can't stand bifocal, so I'm really gonna have to start carrying reading glasses. For that website. Yeah, my demographics is here old. That's no joke. I am really becoming concerned about accessibility of our website, and there is a talk tomorrow I saw about that. Because we're a school, by law we're supposed to be accessible, and we are not. So I'm looking at that. My biggest peeve about this is great text on white background. You designers who've done that give you the ranges of people who visit our website. Our target market is really not, we're probably these two, because we're looking at the parents. We're using other social media to target students. Snapchat is the one that we're looking at as our targeting. We just bought some ads on Facebook. I'm not sure. I bought it for Snapchat, but I got outvoted. So we're using other means to reach prospective students. Those are the age ranges we're looking for. Isn't that crazy?  No, it can't do that then. So yeah, there is no privacy left in the world. Google is gonna have it all in another year or two. I'm not worried about the government snooping. It's Google. They have more information. They got more money. They got more computers to snoop than any government in the world. So you can look at things somewhere on here, things like what's the operating system? What is, what's mobile versus desktop? Which is important, usually more important, now anybody not designing that's mobile friendly is making a big mistake. So that's not as important. There is some browser incompatibilities. Some people still use IE, believe it or not. You could see what percentage use that browser. You can see what screen resolution they're using. There is an amazing amount of information to get lost in. It's like the old Solitaire game on computers which you could play for hours and not get anything accomplished. You're gonna do the same with this. Wow, how many English speakers do I have? We do wanna make sure we are not bilingual. That's one of our goals. Any official form we do make bilingual on there, but it'll be interesting to see how many Spanish speakers come to our website. Because we are a majority bilingual school. We're 46% Hispanic. And so we are concerned about that. So I make a joke about it. But yeah, you can find all kinds of stuff. Now, let's see, I've got a few minutes yet. The cool thing, down here under administration, which is that little thing, here's where you could set up more properties and things, but filters, here's where you can say, hey, don't bring anybody, block, exclude anybody from maybe H.S., our high school. So what I did, I've got our IP address on the out-facing IP address, and I said, okay, here's our IP address. Exclude traffic from this, that equals this IP address. Moving forward, it will exclude that traffic. It didn't do it historically, which I thought it would. That's why I still have a few of those lobby signs on there. So you could set up different filters based on different things. IP address is by far the easiest. You can do it by domain. There used to be one for logged in users. That's the one I used to use a lot, and I'm not even sure if it's still there, but I don't see it, but there might still be somewhere to do it. This is the basic filters. This is important, especially the filter from a big business like ours, which we have. We have 300, 400 users, and I set our home page as our default browser. So therefore, every time somebody goes there, it would have hit, and because color is the session. We didn't want that, so we put a filter in. So that's filters. From that page? The whole site. It does not include anybody from an internal computer that goes to our website. It does not count it. Now, it's a little confusing, is we have our students all have their own laptop. They take that laptop on the school and connect to their home network, then it's counted, because we don't know their home network. It's done by IP address, and while I understand IP addresses and DNS, I don't expect anybody to. That's above the need to run a website, or even do most developing. So yeah, there's a little flaws in that, but it works. On the whole, it does what we want. If you wanted to exclude that, we could have the biggest global page in such a particular way. And we're also looking at requiring, because with Chromebooks, we could require a proxy, and that means they would have to log in through a proxy we have on our network. Yeah, we're doing that because then, right now, technically, not technically, actually, when they are at school, content is filtered in schools. By law, we must filter for inappropriate content, which is not defined, and I have an argument about that one. But when they leave the school, they're not going through the filter. So by making them go through a proxy, we will make them go through the filter. That's gonna happen in July, August timeframe, when we do an update. But yeah, all these laws, it's somebody who's asking about HIPAA. There's a whole alphabet soup of rules we have to follow, FERPA, CEPA, just all these great protection acts. Okay, this is an overview of what you can see. You can also do reports, print them out, send them, send those PDFs. You can add collaborators or whatever they're calling them in Google terms nowadays that share the reports with. Nobody in my school even cares to look at this. I will usually just talk about, I will talk about the pages and whether we're getting hits to our AdWords campaign or to the website that we're talking about. Other than that, nobody in our school needs it. And I'm betting, if you're in a small business, probably nobody else is gonna need to see this, unless you have a partner. Then maybe the two partners need to. But it's available. Questions about this, we've got one more topic is what to do next or how to move forward. But looking for any questions right now? There's a question back there, two of you. Can you what? Can you use this for any website? Any website, just gotta get the tracking code in the header. Yeah, because this will work for non-WordPass websites without a problem. Question? No. Yes. The WordPress, I look at every couple of days and to get the big picture. If I'm having a meeting with my boss, I meet with him every other week and right now we're in the season where we're looking at those people applying. I will look at how many people have clicked on our Ad campaign. And I will look at how many are social media and I will give him that and distill it into a couple sentences of this is what's happening. So then I use it from the Google Analytics. This might be on the WordPress, I don't know, I know Google Analytics, I don't know all the details of that. So, good questions. Other ones, raise your hands up high, I'm half blind, we've decided that. Okay, what's next? I did a search on Google for Google Analytics training, 5.1 million hits. You can find training on Google Analytics free, paid all over the web. I also just recently found out, Google offers a certificate in Google Analytics. However, you have to be a Google partner which means you have to have a certain volume of business to qualify for that. If you're an agency or a freelancer, you may qualify for that, so that may be something you'd want to look into as a Google certification in Analytics. If you're like me, I learn better in person. So, apologies to our hosts, I don't know if they have a class, but University of New Mexico Continue Ed does. This is the class I took, it's coming up in February. Web Analytics with Google, it's a couple of nights for a few hours. Very, very basic, it takes what I've told you and maybe gives you a little bit more. However, that's what I took. I really recommend this, this prerequisite. If you've got a WordPress site, you don't need to worry about the prerequisite. Show up, there's a couple other classes on this page that are interesting. One is on writing for the web, which I need to learn. The last time I took writing classes was technical writing, which is completely different than copywriting. So, I do recommend this. I also look at a lot of these trainings. However, remember, Google changes a lot. Don't look at a course from a year ago or two years ago. Who knows if it's still gonna be accurate? This is just a UNM, yes. I was in your class, so she taught it, I thought it was good. She's also teaching the one on writing. I'm trying to get that approved this year too. So yeah, great class. The other thing I was gonna show you, this is just a little tip that most people don't know about Google. Let's say I wanna do Google Analytics tutorials, right? Okay, I have no idea when these came on. Did you know you can filter for dates? Where is it on my little page? I should have looked settings, tools. All of these results are only a year old. I love that when I'm looking for information help. Okay, I've got a problem with Windows, and it's not doing this. I don't care if it didn't do it in Windows 95. That's useless to me, so I search. I always sort down, filter down. That is not part of my talk. That is free and no cost. So we have any questions more about Google Analytics or if you are done and I'll shut up and somebody else can talk. Anybody else, no? No? Going once, going twice.  All right, well thank you very much.


Ang karunungan ay kapangyarihan. Now let's put the power to the test. It's time for K-CHECK! Hello everyone, I am Jonella Bor. Ako po si Aynis Su Martinez and this is K-CHECK, the newest and smartest game show on Philippine television. We searched all over the country for people na hindi lang kasawang tigdagan ang kanilang kaalaman. For 12 straight weeks, titig na natin kumgaanon katindi ang brain power nila. And in the final week of the competition, malalaman natin kung sino ang kaunangunahang tatanghalin K-CHECK champion. Jeren Skwaki is a BS Information Technology Senior from PUP na lalagis sa masalit sa mga quiz shows. Christine Magpile is a graduate of the University of Santo Tomas with a degree in secondary education. She is a teacher and an award-winning author. Makoy Arsega calls himself a Bicolano millennial and Missy Darsen is an emerging visual artist and a freelance graphic designer. She is a student from UP Dileman. These four will be competing under the watchful eyes of today's K-CHECK panel of experts, Professor Anil Tiyatko, Chairperson of the Department of Speech Communication and Theater Arts, UP Dileman, Professor Marian Rocket, Professor of Mathematics at the UP Dileman, and Professor Neil Santillian, Chairperson of the UP Dileman, Department of History. And now contestants, papasok na tayo sa K-CHECK paramihan where each correct answer is worth 10 points. This is your chance to bank as many points as you can in two minutes and take the all-important early lead. Let's begin. Let's begin at round one. Jeren, at 3,200 feet and located in Venezuela, what is the name of the world's highest waterfall? I don't know. Correct answer is Angel Falls. Christine, which 2013 song by Jay-Z has a title that also refers to the chalice Jesus used during the Last Supper? Holy Grail, Makoy, the second largest island in the world is owned by two nations. What is this island? Greenland. New Guinea, malit. Missy, Anne Boleen became the second wife of which monarch? Henry VIII, Jeren, what name is given for the meat of a deer? Fun. Malay, Denison. Christine, which former USSR republic is now that largest landlocked country in the world? Russia. Malay, Kazakhstan, Makoy, the Knights of the Round Table belongs to the fellowship of what king? King Arthur. Kei-Chak, Missy, what flowers of a certain hemp plant is an important ingredient of deer? Jeren, what is a fabled land plateau set existed in the western ocean but vanished beneath the waves? Atlantis. Christine, named after its inventor, what do you call the resurfacing machine for ice skating rinks? Zamboni. Makoy, how is a starfruit or carambola called in Filipino? Kaimito. Malay, Balimbing. Missy, what share pattern for a rock bear describes the abdominable snowman of the Himalayas? Yeti. And that's it for our first round, the Kei-Chak Paramihan Round. Professor Marion, ano sa tingin mo ang nangyari sa first round? Kabi kaya ang kulang? Ako po na tanongin mo talaga. Haniyari. Parang ang paramihan, hindi sila nakadami masyado, pero kaya ang kaliap ang humabun yan. So, fighting lang. At the end of the Kei-Chak Paramihan, we have here the points garnered by our contestants. So, leading the competition is Makoy at 10 points. And then we have Jaren, Christine, and Missy. Habol na lang po sila. Kayo, ilang tanong ang nasagot ninyo? Ako naka-sagot ako ng ganun din, mga tatlo lang, siguro. Oh, my God. At ready na ba kayong lahat for our pabilisan round. Next here on Kei-Chak. Karin ang ating karunungan-check. Before we continue, may question mo na ok, Jaren. Secure list ang ako. Paano mo na kuwa yung name mo? Kasi medyo unusual. Galing po sa nanay at tatay ko. Pinaghalo lang. Nakamay, on twist din kung paano ginawa. Ikaw naman, teacher Christine. Alin sa mga sinulat mo ang pinaka-proud ka. Sa mga sinulat ko, pinaka-proud ko ay yung children's story ko. Yung kayo mangi. Nagwagi siya ng, ano siya. Sa Filipino Readers' Choice Award finalist siya. So proud ako din sa kayo mangi. Kasi itong cool siya sa dog na si kayo mangi na sumama sa katipunan. Mako ay may question ako sayo, ano yung naging strategy mo para makarating ka sa weekly finals? Siguro find my zone and then make sure na calmado lang para maalala yung mga pinag-review kanilang umaga. Professor Unreal, may mga tanong kabab para sa ating contestants? Sige, kasi dito sa K-check, hindi lang ito pagalingan ng karunungan. Pagalingan din ito ng confidence level. Sige nga, ditaas ang kamay kung sa tingin niya siya ang mananalo. What are we here for? Sabi nang go lang, Christine. Thank you, contestants. Now it's time to go into K-check, pabilisan. Buzz in first for the right to answer the question. Correct answers are worth 20 points, pero sa round na ito, maling sagot ay minus 10 points. Contestants, kailangan ninyong mag-strategize. Let's begin! Let's begin our pabilisan challenge for the first question. Which Filipina won a silver medal in the women's featherweight boxing class in 2021? Jaren. Nesty Patecho. K-check. Next question. Shakira recently saw her single Don't You Worry. Hit the music charts. What group that includes Apple the app recorded Don't You Worry with Shakira and David Guetta? Jaren. The Black Eyed Peas. K-check. Which common open wireless technology was named after a king of Denmark? Makoy. Sorry, Bluetooth. K-check. Which 1991 film became the third one to win the top five Academy Awards? Best Picture? Best Actress for Jody Foster? Christine. Silence of the Loves. K-check. Who is the only NBA player that has more NBA championship rings than he has fingers? Minus 11. Correct answer is Bill Russell. Which 17th century English physician is remembered for his discovery and description of the full circulation of the blood in the human body? Mangsagot ay William Harvey. Our next question. In 1762, Manila fell to an East Indie squadron that sailed from Madras, India. What country conquered and occupied Manila that year? Christine. Dutch. Malay. Makoy. Netherlands. Malay. It's Great Britain. The Muslim calendar begins with the flight of Muhammad from Mecca to Medina. What do you call this historic journey? Christine. K-check. Named after one of Poseidon's offspring, what is the largest moon of the planet Neptune? Amongst agot ay Triton. The JWST recently released images of faraway galaxies never before seen in such fine detail. What does JWST stand for? The answer is James Webb's Space Telescope. Which film franchise starring Keanu Reeves had three films from Jaren. Janwick. Christine. Matrix. In 1947, you became the first pilot confirmed to have exceeded the speed of sound in level flight. At ang sagot sa huling katanungan ay Charles Chuck Yeager. Thank you, contestants. That ends our round two. Wow naman, naka-recover talaga tayo dyan. Professor Neal, what do you think? Yung mga contestants parang diesel, mabagal, pero dahan-dahan ng bumibilis. So lalong, sana lalong bibilisan sa next round. Thank you, Professor Neal. Silipin naman natin ngayon ang ranking ng mga contestants. Leading the competition, we have Christine at 50 points. She is followed by Jaren at 30 points. And at third place, we have Makoy at 20 points. Missy, Hubble. But we still don't know how his story will end until we get to the ultimate pagalingan. Up next, here on K-check! Christine in first place or can any of the remaining contestants grab the lead? We'll find out in our K-check Ultimate Pagalingan where correct answers are worth 30 points. Wrong answers get a 15-point deduction. At para madagdagan ang fresher sa ating mga contestants in this round sa mga professors sa ating panel of experts, mga gagaling, ang mga tanong. At the end of this round, malalaman na natin kung silo ang tatang haling first K-check weekly winner. Contestants! Let's begin! On na ito, ang definitely make or break para sa competition. Mananalo kaya si Christine at 50 points. May laban din si Jarence at 30 or si Makoy kaya at 20. Missy, Hubble. Joonel. Let's begin. Our question number one, Prof. Andrew. Okay. So sa mga mahihilig sa bundok dyan, baka masugot nyo to. Nepal's Mount Everest is the world's highest mountain. While Nevados or Host del Salado is the world's highest volcano. Which country is this volcano from? This country is also one of the geographical sections of the southern Andes. This means it's a mountainous area in South America and this is Chile. Prof. Mayan, question number two. Do you like planets? Okay. If two planets are separated by a distance d and are brought closer together such that their separation distance is now half of the original, how much stronger would their gravitational force attraction be? But do you remember force is directly proportional to the product of the masses and inversely proportional to the square of the distance. So kung kakalahati in yung distance times four yung magiging effects at gravitational force. Thank you Prof. Mayan. Prof. Neil, question number three, please. What is the major ethno-linguistic group in Batanes? Jarens, ibatan. Ang groupong etnikon na ito ay nakaugat sa kabias ng astronisiano na may pagkakatulad sa ilang pangkat etniko sa Taiwan. Ang tamang sagot ay ibayak Okay, sa mga mahihilig sa panitikang this Philippine literary tradition is a poetry composed of only four lines and each line has eight syllabications. What writing tradition is this? Christine, dalit. If you're familiar with the sculpture Magdangal by national artist Napoleon Abueva, Rio Alma national artist wrote a dedication to the work through this particular literary genre, dalit. K-check. Prof. Mayan. Ito na lang, may kasabihang may sala sa init, sala sa lemig. Ang tanong ko at what temperature will the reading in the Celsius and Fahrenheit scale be the same? If you don't memorize yung Fahrenheit equals centigrade times 9 over 5 plus 32 or centigrade equals F minus 32 plus 5 times 5 over 9, gagawin nyo lang equate nyo lang and the answer will be negative 40 degrees. Thank you. Prof. Neil, your question please. What is the major Islamic ethnic community in the provinces of Dalsur and Lanao del Norte? Jarens. Maranaw. Ang kahulogan ng pangala ng groupong etnikon na ito ay people of the lake ang mga taong na minirahan sa lawa. Tanya din ang groupong etnikon na ito bilang mga nga lakala Muslim na makikita mula sa lungsod ng bagyo sa ilaga hanggang sa lungsod ng kagende oro sa Timog. Ang tamang sagot ay Maranaw. K-check. Prof. Andrew, next question. Okay. So kung kayo ay tagasunod ni the Lake Cherry Hill, masasagot nyo ang tanong na ito. In 1982, Pekka Galiaga, director of the historical drama, set in Negros during the Second World War. Well, the film starred Sandy Andalong, Joel Torre and the Lake Cherry Hill and it was produced by the experimental cinema of the Philippines at ang sagot ay Oro Plata Mata. K-check. Prof. Mario. Gusto ko naman makarinig ng buzzer pwede at makasabi ng K-check o ito, madali lang to addition. What is the sum of the whole numbers from 1 to 100? Makoy. 5,050. Finally. The sum is equal to 100 times 101 over 2, 5,050. K-check. Prof. Mew. Ako naman ang gusto ko kung mapakinggan yung sasagot ay ibang contestan. Kasi parang isang contestan lang sumasagot sa tanong ko. Okay, so ito yung tanong. What is the collective term for the alternative press that resisted the Marcos dictatorship? Sa lakas ng censorship nung Dictadurang Marcos, naglipa na maliliit na mga malayang pahayagan na tumindi ng panahon ng Batas Militar. Ang tamang sagot ay Mosquito Press. Prof. Andrew. Okay. With a length of about 500 kilometers, what is the longest river in the Philippines? Christine, Kagayan River. This river is located in the Kagayan Valley Region in northeastern part of Luzon and traverses in the provinces of Nueva Vizcaya, Kirino, Isabela and Kagayan at ito nga ang Kagayan River. K-check. Prof. Mario. Meron ba sa yung mahiilig manood na mga crime series? This is my question. At a crime scene, police officers usually use this to detect the presence of blood. This compound reacts with the iron present in the blood thereby exhibiting kemi luminescence. What is the name of this compound? Makoy. Luminal. So, I think na naod si Makoy na mga crime series, Luminal K-check. Prof. Neil. Para sa huling tanong. This refers to the natural and absolute capacity and the right of the state to carry out its own objectives and to declare freedom from the control or invasion of other states. Geron. Liberation. Sovereinti. Christine. Sovereinti. Nakuha natin ito ng lumaya tayo mula sa colonialismo. Patuloy natin itong itinataguyod sa bankayan na mga bansa sa West Philippin Sea. Ang tamang sagot ay sovereignty o kasarilan. And that's it for K-check Ultimate Pagalingat. Congratulations to Christine our K-check Friday Winner with a final score of 140 points. Christine is taking home a brand new cell phone from PBUP. We'll see you again in the semi-final. Thanks to Missy, Makoy, and Geron for joining. We would also like to thank our panel members. We have Prof. Neil, Prof. Anil, and Prof. Mario. This is Ayumi Sumartinas. And I am Junela Bor. Join us again on Monday for another K-check.


You have to change your mindset. You have to change your routine. You have to cut people out of your life that are dragging you down with them. You have to find that motivation deep down in you and spark that fuse.