hi guys thank you for joining in today we're gonna wait a few seconds for everybody to come in but hello hello I'm so happy to have you here it has been I checked four months since I've last gone live I was I'm gonna be a little bit rusty Jose and I were trying to remember how to get all of this stuff set up and it took us a while so definitely gonna be a little bit rusty so it just bear with me I have not gone live since I started school so hello hi Susie hello rah rah I hope you guys are doing good thank you guys coming on in okay dokey looks like we are good the show is on the road hello hello hi guys thank you so much for spending your Saturday night with me I'm not I wasn't sure you were going to show up because it's a Saturday night I don't know but I guess the times that we are in hold on Jose is here he said he needs to fix something Jose is the reason that this even looks cool so hello hi guys hi Gigi hi Melissa hi Sophie I see so hi Jenna Becky and then okay good am I better okay he was bothered by how not in focus this work I'm telling you guys we're rusty hi guys okay so plans for today lots of early black Friday sales happening even though it's not really black Friday a lot started yesterday a few started a little bit earlier black Friday is not a thing anymore do you remember back in the day when literally it was for like four hours at like 12 in the morning Thanksgiving night and now now it's just kind of at our leisure really which I don't mind but it does kind of lose special it was for black Friday hi guys coming on in hello hello yeah it's been black Friday all month literally so that's why I wanted to do this live I was gonna film this but I figured it would just be easier to do it so I wouldn't have to edit it first of all and also squeeze all of them into one and if you guys had any tips if you guys know of any really good sales happening right now as well you can let me know if you have any questions I have in the description box some of the sales probably all the sales that I'm going to talk about this round so if you have any more feel free to put them in the chat box if I don't answer keep having them show up because I'm not very good at multitasking but I have links if you want to shop along with me you can click on them down below we're gonna try and go in that water so let me pull up the first one that I want to talk about normally I do a whole dedicated video on Muse Beauty pros sales just too much craziness going on right now I didn't get the chance you but I did want to feature their share oh is there a delay in the lip movement hopefully that doesn't bother you guys too much and maybe he'll come and fix that but let's take a look here so Muse Beauty pro has their annual sale and now they have this sale twice a year and I do believe some of these sale items are gonna come back mid December but yesterday this started and I don't know if y'all can see this hold on it looks like I'm not transitioned hold on there we go I thought I was on this page the whole time told you guys it's gonna be a little bit rusty today so you can see on this page right now we have the kinky sweat bundle now if you're gonna purchase this definitely purchase it through her link she has a whole video talking about her bundle and all the details on that I'm actually going to purchase this and I'm gonna put it in a giveaway because I do have all of the brushes that are already in the bundle because I'm a huge Esum brush fan but I want to put this in a giveaway for you guys I want to support Alicia I'm really really excited for her if you aren't familiar with Esum brushes I always describe them as very very professional grade so the handles are just so sturdy I get very little hairs flying out they're just an overall very sturdy brush so that's why I tend to use it their kit for their brushes a lot in my kit I love their synthetic brushes I love their real hair brushes they recently came out with a synthetic hair collection if you're into synthetic hair but they have some really top quality brushes okay yes Jose just texted me he said the voice is good now must have been YouTube for a second so this is of course a bundle that I would highly recommend you pick up let's support our girl Alicia and then I haven't tried this busy art set yet but this pro holiday brush collection $198 I recommend it has a really amazing brush book in here I wish they had a better photo of the brush book but the brush book is really great for traveling and then you have a nice array of brushes another reason why I love Esum is I feel like their brushes are very unique they just you can't get a lot of the same brushes from other companies the shapes are unique the hairs that they use are amazing and very very unique so this is a great way to get started it's a $456 value for $198 I do love their defining brow pencil so if you are on the market for some brow pencils these are amongst my favorite these are the ones I use in my kit you would pick a color and then you get some brow scissors some tweezers and a brow brush not necessary probably not on the top of my list of recommendations but I do really really love their brow pencils and guys see my mom is here hi guys hello hello coming in okay so here's a really good one I always say if you're gonna buy busy art the Muse Beauty Pro sale is the best time to do it they have the best prices with their busy art shadows so this first one this is the sweet and petite busy art petite pro palette and an e-sum dual eye pencil for $28 so their eye pencils by the way really great these are the ones that I use in my kit as well then you can get any one of the little baby palettes which are really awesome let's see what colors do they have the solstice I really love ooh a pricketing is probably the one that I would recommend the most it's just really warm gorgeous colors but that's a really good deal $28 to get adult dual sided eyeliner and then you also get a little mini guy I do have this Dinesse Myricks luxury palette it's okay I think $44 I really only recommend this if you're a makeup artist let's see like again a lot of these are just great kits for makeup artists overall like look at this this is $800 not a recommendation but you are set up with this Muse pro makeup kit I feel like this looks like my makeup kit you have that brushbook you have a set of brushes this amazing travel case which I'm gonna do a makeup kit tour when they restock on this kit because it's amazing I love it you have some cat cream colors I've never tried those two busy art palettes cat powder anyways that's awesome but not a recommendation they have a vegan holiday brush collection so these are going to be those synthetic hairs again this is a really great collection of brushes as well $150 you get the vegan collection their sponges are really nice and then that brush book which I really really do enjoy hello guys I'm sorry if I'm missing you coming in or your comments I'm very focused on what we have going on if you're into color this isn't the palette that I would recommend most from busy art but my colorful girls this is one of the most amazing colorful palettes that's all matte from busy art $175 this is a really bomb deal you're getting a mixing medium which is really nice you're getting the busy art grande pro 3 palette and then you get three brushes as well which are also really unique shapes obviously that one probably isn't gonna be the most popular it's a little bit out there but if you're into color I do like the grande pro volume 3 but I don't use it that much because I don't wear colors like that if anybody's on the market for an airburst set I use them too though I don't use okay okay so I've gotten a lot of questions about the what are these the little quads from busy art so I think I'm gonna purchase them I wasn't sure this year it was gonna send me them in PR or not I didn't want to like double dip if I didn't have to you normally their PR comes a little bit late but anyways I'm about to just purchase them because I can get them with the pro discount off muse for 20% off but you can also another deal any two petite fours and you get an isam to 9 for 44 so these little pallets I believe are $22 each so I don't think it's that big of a deal but I have a pro discount so I will order them I do want to review these for you guys let's see okay this is always always always always the deal that you need to get this is my number one favorite deal right now on the muse sale the any two of busy art shadows pallets for $128 and you also get two isam brushes as well so one of these pallets right here is $80 so for two that's gonna be 160 but for 130 you get two and then you also get two of their brushes which are not cheap so I always take advantage of this sale this is the number one time I would recommend you purchase busy art if you're interested busy art shadows aren't for everybody hello hello guys I think I'm gonna wear this set for a gift for some people because the deal is just so good now when we get to like this brush set you get a crazy amount of brushes for $500 I mean if you're looking for a complete brush set that's a good deal but I like lashes in a box but I don't think they differ too much from our Dell lashes I mean if you're gonna shop this sale the Parisian eyes you need to take a look at come here for a busy art for sure by the Alicia's brush set those are my top two recommendations as far as the holiday shop goes yeah I'm thinking about getting sultry muse as a gift for somebody because I really do love that one as well Gigi I believe they do ship internationally but don't quote me on that by the way the links in the description box they are affiliated so if you don't feel comfortable shopping through those and you can just type it into Google that's fine okay so let's move on to the next one that I have which was of course my most requested always always Pat McGrath girl okay so they're black Friday sale 25% off when you purchase under $150 30% off when you purchase over $150 it's Pat McGrath it is very very easy to spend over $150 now is the time to pick up those mothership how I said you've been wanting now don't hold me to this but I do have plans this week to film an updated Pat McGrath palette video a rankings video I don't want 100% commit to it because you never know what's gonna come up but I do have plans of that and I'm hoping I can get that up before this sale and so maybe keep an eye out for that I messaged them on their chat and asked when this was gonna end and they were like we don't have a set date yet so I'm gonna assume it's gonna end probably black Friday so wait for now so I'm gonna try and get that rankings video up for you guys so like I said my number one recommendation is going to be to pick up one of the mothership how I said you've been eyeing I've talked so many times about Pat McGrath and what you should pick up I don't know why this thing is so long to load so I feel very repetitive saying this but for the sale I would recommend the mothership palettes I would recommend the concealer I absolutely love their liquid concealer and I would recommend their under eye setting powder not the loose one the one that is pressed and lip liners and lip glosses those are kind of the categories that you should look into so mothership palettes concealer pressed under eye powder lip liners and lip glosses I do have the foundation I really like it's very lightweight it's very wearable she is a bit pretty see I think it's a little bit overpriced but I do really enjoy the foundation I mean if you're gonna pick it up 30% off I think it's probably the price that it should be at and I really think it gives a really beautiful natural finish to the skin I really do like it but yeah that day is pricey you guys know I've been loving this mothership mega celestial divinity palette there's been some mixed reviews on it I really like the color story I feel like every look I create is really pretty so I think this is a great value to begin with so if you can get it for 25 35 25 30% off this is a bomb deal I really like the quasi came out this year but I like last year's better I've got to be honest like they aren't the ones that I'm gonna say you have to run out and get them yeah they're cool but let's see is there anything else really worth recommending I've been eyeing these face masks I think they're adorable mothership divine rose to that's one of my top favorites it is so good you guys yeah their shipping is not the greatest so you probably won't get your products soon so just be prepared here's the concealer that I love here's the press powder that is totally worth it or if you want to save a little bit of extra money you can buy the duos 230 man that's it hurts and this palette I love right here so I have so many videos on pomegranate if you weren't thinking of purchasing one I think the two palettes that I would recommend most to a beginner who's maybe kind of diving in for the first time because that's one of the questions I can't ask the most all the time in my DMs I'm thinking of purchasing my first pomegranate palette what should I get the two that I recommend for more natural wearers divine rose I it's not one of my favorites but it's one that I definitely would recommend recommend the most to people just because it is so wearable and it is so pretty and bronze seduction is just a classic it has a mixture of glam colors that she would need for an extra spicy Pat McGrath look but it also has colors that just makes sense for an everyday perspective and it's also very very skin tone friendly to a lot of different skin tones and now as far as me and my color preferences like what I prefer the palettes that inspire me the most like I said I love the two that I just mentioned but those are great for beginners what I just love the most for myself is subversive oh this palette I can create the most pretty looks you guys I love this and I also love subliminal okay this one looks like it's one of the most boring but I swear you get the prettiest looks with this one and it's also one of the most work-friendly palettes as well and you have gorgeous cool tones and I love that cool tones are definitely much more popular now so I like that one as well so I like all of them I mean you just got to choose the color story that you think you're gonna wear the most but for a beginner their original divine rose and the bronze seduction that you guys are gonna love so I'm gonna hold the comments for a second do I have any questions about Pat McGrath recommendations any of that you guys I'll give you guys a minute to type but yeah I mean if you've been on the fence about Pat McGrath this is the time to do it I don't want to force anybody into bankruptcy you know if you don't have the money to spend obviously you don't need to but if you have the money and you're looking to treat yourself I love the Pat McGrath experience I think it is about the experience I think that her shadows are very unique there's not a lot in the industry that you're gonna find quite like the finish on the eyes that you can get from the Pat McGrath I do recommend the foundation when it's on sale so now is a good time to get it full price I think it's a bit too pricey but if you like a more light to medium coverage foundation that feels very lightly on the skin it's a very watery consistency it's great great for every day but it's not for everybody if you like coverage you're not gonna like this foundation it is not gonna be worth it to you personally I really like it and if you can get it for 25 or 30% off I do recommend it yep guys if you want to hit the thumbs up I would very much appreciate it is the quality of the Celestial Divinity the same as a hundred and twenty five dollar palettes great question so I think the quality is just as good but it's not the expensive formulas so she has different tiers of formulas at different price points so a lot of the shades in the Celestial Divinity you will find more so in the six pan palettes what this palette doesn't have that's in the hundred and twenty five dollar palettes is the Blitz Astro shades that are an extra fine glittery formula and that is her best formula so you're not gonna get that from this palette but the Celestial Divinity still has a gorgeous finish on the eyes I find the shadows to be really creamy very pigmented you are missing though one of her key formulas so that is why the palette is more affordable because those mothership palettes that Blitz Astro formula is gotta be expensive to make it's specifically made in Italy and I believe that's why those palettes are very much up priced so I think that the reason that this palette is able to be at the price the point that it's at is because it doesn't have that formula but I still love it nonetheless but you aren't getting the 100% full Pat McGrath experience with that because you aren't getting that formula I hope that really helped but yeah they definitely performed really great okay um yeah all of you guys are saying the same thing yep Italy best formula okay we're gonna move on that's kind of my two cents on the Pat McGrath sale I really I talk about Pat McGrath 24-7 on my channel so this is probably very very repetitive so the next one that I have on my list to talk about is Ulta so the big Ulta products for Black Friday I'm sure gonna come on Black Friday but right now they do have some deals it's not that great I think a lot of these are just items that they are trying to get rid of so you'll see the Kylie palettes we have the blue honey in the burgundy are $12 I think she has a solid formula you know it's not a Pat McGrath formula since we're coming off of Pat McGrath but it really is such a nice formula for the price $12 it's actually very good quality but I mean I think the hype of Kylie cosmetics has certainly gone down but the blue honey is really pretty it's a bit more soft not as pigmented as I would like they're worth $12 let me just say that but if you've been eyeing them the blue honey is really pretty um let's see what else this is really cool the Mac mini lipstick vault again Mac back in the day a few years ago people would have died or people did die for the holiday collections and now nobody wants to purchase them like this is already $55 for a bunch of mini lipsticks I love little mini lipstick sets I just just the whole value sets they make me so happy I'm not interested in this at all but that's really cool now something here here comes a shaming something that I really am kind of considering the Morphe and Madison beer palette is on sale for $15 and I really want it I saw it in store at Ulta and it was so pretty more I like Morphe's formula I mean it's definitely the price that it is get what you pay for but I can make a morphe formula work for sure and the colors in here are divine they're so pretty thank you to my mom for handling the comments because I'm sorry you guys I can't read it off yeah the Kylie palates are definitely worth $12 Michelle for sure I'm sorry guys I'm not picking my nose but my nose is like issue right there anyways I'm eyeing that it's the last thing in the world that I made oh do you guys remember I don't know if you've been if you've been on YouTube and Instagram this LA girl pro concealer used to be the concealer because it was so cheap this is such a good deal too this is something that I would recommend as a gift you guys this lavish lashes 9p sampler kit it's on sale for $15 and it has a lot of different baby mascaras this would be a fabulous affordable gift as well nobody likes spending $30 on a high-end mascara anyways and mascaras don't last very long so this is a great gift I recommend that set I mean I don't really care for the mascaras in there but let's see if there's anything else more female I thought about that when it first came out I really did but no this KVD vegan beauty palette it has to be like five years old that's been out forever they've been trying to get rid of that off of shelves forever this is already on sale the Urban Decay stone vibes major jet I did not like the stone vibes palette from Urban Decay I thought it was really bad I know so many of you guys loved it but I thought the colors were patchy they were flaky they weren't pigmented I did not like that palette it was not for me but that's like a mini version of it yeah is this social palette worth it let me tell you guys so ABH and this is also gonna be another coming out with I'll show you the Black Friday preview hold that thought I'm gonna see if there's anything else that I want to talk about first I don't think so this is kind of cool the Urban Decay cosmetics don't vote stone vibes Hall of Fame they're really taking this stone vibes theme and running with it oh my I think they had like one good bestseller and they ran with it because that was the most popular item they had in a long time oh this was something I wanted to show you guys dose of colors I love sorry he palette this is a couple years old now but I love this little guy it is gorgeous 1750 I mean must be old but I like it and that color pop palette's already on sale I mean most of this stuff is relatively boring kind of cosmetics I liked this palette I really did it's old they've been trying to get rid of this one for a while too so right now the Black Friday page on Ulta not really that good but there's a couple things on there that I was eyeing oh it's not letting me get into the page I was trying to go into the Black Friday preview yeah Terra Moons is really good take a look at the indie brands I'm gonna purchase some things from Terra Moons okay so it's not letting me get into the Black Friday preview but ABH is coming out with a vault that has one is Sultry one is the ABH palette but you pick the palette it comes in a glaring packaging with like an eyeliner and eye primer I believe or something like that like three extra things and it's about 60 something dollars I love the Sultry I only have one and I have it in my makeup kit right now and I want one for myself so I'm thinking about buying that vault because you can't get your hands on Sultry anymore and that palette didn't sell well when it first came out and now that the makeup trends have shifted now everybody wants that palette so I think I'm about 60 dollars just for that palette so I think it's worth it I really love the color stories there yeah not a fan of that new yeah I see some of you guys are buying this Sultry vault it's expensive I don't really think it's worth the money that it is but I want the Sultry palette so I'm gonna do that when we have after all to okay refer now I know a lot of us influencers in this little crowd have been talking about refer a lot it's because they're just cool people behind the brand we want them to do well and of course my link is affiliated but that I was pushed in refer before I had an affiliate link I promise you but now definitely they've grown so much as a company that they're able to offer you guys a little bit more discounts I don't want to talk about too much because I don't want to annoy you guys probably already know but just take a look here they have the number 21 brushes $18 all their individual brushes are gonna be I believe 20% off the $88 core set is back if you're familiar with that and they have a couple new trios so you have the core eye trio which has brushes one two and three which are probably some of the most essential eye brushes honestly for $39 if you don't know what the big deal with refer is they are a Japanese handmade brush so they are natural hair so if you don't use natural hair brushes run far away from refer but they're very very high quality for a relatively affordable price for what they are normally these Japanese brushes are like through the roof as far as pricing goes so that's why refer so exciting because it makes these Japanese brushes a little bit more accessible and then we also have a new face duo this is a duo they put together the number four and five brush for 60 or $56 what I would recommend to you the most though oh and by the way this is their new holiday collection number 23 brush which is amazing 24 and 25 it's a hundred dollars off right now I mean just take a look see if there's a brush that you want I recommend most the core set which is $88 which is an unbelievable price for what it is honestly five brushes for $88 and one of the brushes themselves are so expensive so that could be a good gift for a makeup lover honestly so if you know somebody who loves makeup and you don't know what to get them this is a really cool thing to buy and they now have like acrylic or I guess it's plastic containers of the brushes come in but it's much more high quality than the cardboard yeah Sandy I think Manny's palette is gorgeous too but I'm loving all of the yeah I see a lot of you guys really like refer Sandy refer or E some I think for you guys I'm gonna recommend refer just because I love E some but I feel like it's that's tough because you some really does have very unique shapes I think probably just well-rounded beginner looking for brushes probably refer but you some is when you want to get fancy with it because they have such unique shapes hopefully that makes sense okay now refer okay Sean to Kai I'm not gonna talk about this because too long you have to get on their email list I believe but it's 30% off Sean to Kai which is amazing I'm not personally from the sale because I can't I can't you guys I'm already buying so much I have so much in my list I think for Black Friday myself I'm gonna look more into the indie brands that's normally when I purchase like my single shadows and stuff but anyways Sean to Kai 30% off I did a whole video with Gigi top five favorites where do I want to go like I said you have to be on their mailing list email list for the code or whatever I don't really know I haven't ordered it and it's taking forever to load Sean to Kai only ships to the US I don't know if my Wi-Fi is not working okay okay so the number one thing that I do recommend because $52 for a single eye shadow is like absolutely ridiculous and honestly for 30% off this is still ridiculous but it's amazing so this is the number one the luminescent eye shades the shade pangolin which is this one right here the most unique this is crane not pangolin hold on and their Wi-Fi my Wi-Fi is moving really slow yeah this is the prettiest most unique shade to have a very very sophisticated fine glitter it's amazing I hate when this happens am I back I knew that was gonna happen every 30 minutes this happens it's so annoying anyways pangolin I love it it's still very very expensive but I love it and then the other one I don't think it's available their blur powder the press blur powder so you guys are saying it wasn't available I heard that this was going to be a the blur powder the press blur powder was gonna be a permanent item so I believe they're still manufacturing it so unfortunately that's not available but anyways those individuals are my favorites I also like their gel foundation as well not the most exciting sale I like Sean to Kai I feel like they come out with some really great sample products they aren't the brand that excites me the most but 30% off is quite a deal I have to admit but personally I'm passing oh you get 25% off okay yeah I'm not participating so it's gone wrong but I swear I heard a representative of the brand saying that they were gonna make that blur powder permanent and hopefully that's the case I hope I'm not wrong okay what do I have after Sean to guy just something to look into Kaleidos I had cuz I posted this on my Instagram story you guys and you guys are telling me what you wanted me to cover Kaleidos I believe is 10 to 20% off and a lot of their stuff when I was checking earlier had sold out yeah but the escape pot is a bomb palette they have really unique color stories there are really awesome indie brand if you're into supporting indie brands and I'm happy to see that some their items are selling out so that means they're doing well but they have really interesting color stories Sashimi I have this I haven't played with it yet but it looks like gorgeous new tones lunar lavender yes this is gorgeous anyways if you're into like more colorful stories this is kind of like the indie of Pat McGrath it's not quite as luxe but it has a very futuristic feel to it and the quality is amazing I love their eyeshadows and what so many of you guys seem to be loving are their highlighters and they have very good highlighters but they came out with this new highlighter called the space age prophecy if you watch my video I posted today I use this guy it is so cool I can't wear on my face though it looks a little bit weird because it has like a blue green shift to it but it also has like a yellow orange shift to it it's incredible medium to deep skin tones oh my gosh it's gonna look incredible on you it's such a unique formula such a unique color I can only wear on my eyelids but she's expensive I did not realize it was $36 but it's $27 which I think makes it a little bit more like if you want to get it this is the time to do it's stunning such a unique innovative product but that particular shade is more expensive than the other shades okay VIP 30 for Shantikai thank you Molly this is why I like lives but yeah all of their other ones Star Surfer Ray Rider really cool formula their packaging is amazing you guys so the highlighters and their palettes I think are my favorite part what I would recommend the most just a really neat indie brand if you're looking to try a new brand I really like their stuff great quality yeah check out Alicia swatch of it it's an amazing highlighter it's so unique highly recommend and their shadows are great as well the other one I have on my list I have BH cosmetics you guys know I love BH cosmetics I think they have great affordable palettes so right now this is their pre-Black Friday sale so I guess the sales are gonna get better so they have just some random things on sale really not all of their stuff is great but like summer in Saint-Tropez one of my all-time favorite palettes from them and it's only eight dollars and I love the looks that I come out with this palette come up with with this yeah okay you know what I'm saying and has really great great bright colors the shimmers are so creamy and pigmented I was shocked how good this palette is this palette is worth way more than eight dollars definitely worth more than 16 as well I love summer in Saint-Tropez I don't like these big shadows though that's kind of suck but sorry that was very rude of me but the square palettes are really good you know they don't have that much good stuff I haven't tried too much from BH but summer in Saint-Tropez one of my favorite palettes from them their highly palettes aren't bad but you're not gonna get your most the best value out of it in my opinion but this Frosé color looks really nice I expect their sale to get better I feel like it had better stuff earlier today and it just got worse yeah okay their stuff isn't as good as I thought it was gonna be I think they had nicer things I have this Belgian waffle it's okay I don't really recommend it yeah they have better stuff earlier today nothing really catching my eye right now except the summer in Saint-Tropez palette but I'm hoping that their sales get better and then I also have Juvia's place to look at yeah I'm gonna talk about Charlotte Tilbury I have that last on my list look fantastic at 30% off Natasha Denona in the UK that's awesome yeah I was bad and bought so many palettes at Juvia's place I I told you guys I wanted the new Wahala 2 palette they have this bundle of both Wahalas for $69 I'm not gonna do that I don't know if the Wahala 2 palettes gonna go on sale but I'm waiting to see if it does they have really great deals if you're into Juvia's place I don't have too many but I'm trying to get into them it's just it's a battle because I don't need any more eyeshadow palettes but also like I want to try their brand because so many of you guys ask me questions about their palettes but if you go to their eye palettes they have very very good deals on them right now like this Nomad palette is $750 the newbie in royal which looks like a gorgeous purple palette $9 $9 $10 the Zulu's $10 I have the warrior it's fantastic the best neutral is $10 honestly I want the tri-palette the Wahala 2 and the tri-palette is what I want this one is sold out but I always eye it at Ulta I just love the color story I mean a lot of the palettes I feel like have sold out but if you're looking to pick up some Juvia's place palettes they have a very good sale going on right now and for a lot of these places I want to say maybe wait to see if something better comes out Black Friday but I'm gonna encourage for Juvia's place maybe don't wait because I feel like their stuff is selling out but I guess the um Wahala 2 is not on sale anyways I've heard great things about the Wahala 2 so I really like it you didn't like mobs from Juvia's guys if I bought Juvia's place like I wouldn't use it that often just because I'm so backed up on palettes so it's I use the new palettes to review for you guys so when I buy order palettes unfortunately they don't get used I did just order and the sale is not going on anymore so I can't talk about it really but I ordered a few palettes from Colored Rain because so many people have talked so much good things about the brand and I wanted to try the quality and I watched behind the beauty with Kelsey Chelsea and Alicia and the Colored Rain owner she was amazing she's so passionate about the products that she creates she's so much confidence in the products that she creates so I did see that they were having a really great sale and I got the palettes for such a good deal they've taken a while to get to me they still aren't here but I did place an order for Colored Rain but hopefully the sale comes back for Black Friday because they did take it off yeah the tribe is gorgeous um what else do I have self-ridges okay so a lot of you guys did message me about the self-ridges sale it's not significant really when I took a look today it's up to 20% off selected beauty so you know that means like picky picky kind of what it is it's like up to you so it's not that good 20% off Giorgio Armani that's the one that caught my eye sorry I did not mean to click on that but I use a GHG straighter 20% off Giorgio Armani because I love the Armani luminous silk I think it's a bomb $35 see that's a really good deal so you're gonna have to search you through the website with self-ridges because some items are 10% off some items are 20% off some items aren't even on sale so I would recommend looking kind of into your staple products for the self-ridges sale like if I was running out of my lube that's not even luminous so where is it luminous so foundation which $47 is a lot $37.50 that hurts the heart a way less so maybe pick up your staples from self-ridges if you see anything yeah luminous silk is really lightweight on the skin trying to see if there's anything else really worth talking about on self-ridges it's just kind of like here in their products I wasn't that impressed with the sale when I was taking a look lots of fragrance if you're into fragrance I'm not a huge fragrance person yeah Urban Decay $10 these are kind of cool the Pat McGrath for $29 okay this is a good one is it though the Celestial Divinity for $66 probably just ordered off of the Pat McGrath site but that's a good deal regardless I think that's the best deal I've seen oh this is really good this ambient unlocked palette for $51 this is probably my favorite product that hourglass has come out with $51 that's a pretty good deal hourglass doesn't go on sale that often oh can we just talk about how I wanted these YSL clutch eyeshadow palettes really bad when I saw the sneak preview and then I found out they were $112 and I was like oh no what gives you the right I don't know I just feel like YSL Beauty hasn't done it right for me to be able to justify $112 but it's $90 yeah the hourglass unlocked is amazing I see we have Netaporter is having a good sale sorry this computer it's like clicking random things that I don't need to click on Pat McGrath is on sale though I did see that hourglass is coming to Ulta I mean I'm excited about it because Ulta has a way better point system than Sephora but our glass is too good for Ulta you know I love Ulta I do but hour glass is not Ulta's hemisphere you know anybody else agree with me on that Vanessa not that I can recall I do think they'll probably do like a 10 or 20% off because I think that's what most of the websites are doing the online brands but I'm not completely sure about that okay let's do the long-awaited Charlotte Tilbury I did see a few of you messaged me about that secret Nordstrom Rack sale I didn't look into it so we might have to do that today but let's get into Charlotte Tilbury so they have a page and I posted this on my community tab if you don't have notifications on about this 30% off so it's not my favorite when Charlotte Tilbury does this but she kind of creates bundles of products I feel like she's not really selling that much to give you guys like a better deal but sometimes there are some gems I do feel like she had a sale like this it was like a summer sale I believe and I thought that the deals were really really great the bundles she put together were really good not as excited about this round I don't feel like they're that great but there's some that I really like like which plot is this this is a bigger brighter eye tricks for seventy four dollars so you get exaggerize which is a great great quad in here and then you get gorgeous rose gold eyeshadow is that oh you get to choose what eyeliner you want and what ice to mesmerize you know that's actually pretty good I recommend this one because I really like exaggerize and I like that you have the option to choose what color eyeliner and ice to mesmerize you want which is a really good cream shadow so that is one that I do recommend I think that one is very nice and you guys know like whether or not Charlotte Tilbury especially the eye shadows are worth it is very highly debated I always say this it takes a special eye to see what is special about her shadows and if you do not see what is special about her shadows it will never be worth it to you do not purchase them but if you see what you see and you like what you see then it's worth it because I absolutely love her formula anyways I'm like getting off talk that um build your own matte revolution lipstick what is this you get to choose your shades maybe that's pretty cool honestly her matte revolution formula isn't my favorite but if you like her matte revolution formula that's a pretty nice deal like who needs four years of magic cream light or four bottles of magic cream like 280 dollars no I've heard like listen I like her magic cream I ain't gonna lie like it's nice so I'm sure the light one is nice as well but I have heard that they aren't that great as far as ingredients just like worth the price I don't know it's $4 of the same thing this is a decent deal because I do love Charlotte's complexion stuff but again you have to kind of know what color you're looking for but all three of these products are really great the genius powder is very nice it's not my favorite powder but it does have a very nice natural glow to your skin I don't really like how it looks on my under eyes this powder makes my under eyes like I feel like it adds dimension to my under eyes so you can see where right here where my eyes go in but it's a nice powder to set your face with magic vanish is bomb and I really like the airbrush follows foundation though I don't think it's for everybody but that's a good deal if you like these stuff like this she chose like the not good quads for this one oh you get to choose never mind actually this is really good if you like her eyeshadows my recommendations get the rebel the golden goddess is one of my favorites and pillow talk you know what that's actually pretty good if you're on the market I mean they are a bit overpriced that's not bad I do like that you can choose I didn't realize that I'm guessing you can get three eyes to mesmerize I don't necessarily know if that's worth it it's just like kind of annoying to me because I feel like the bundles are kind of useless I don't know I don't like the bundles I just wish the products were individually on sale this looks cool I don't own the products in here but it looks cool I like the instant look in a kit when CT bundles her items you can't use discount codes I didn't even know she had discount codes honestly this is cool but again she can up the price because of an eyeliner but we really don't need eyeliners so that's out of stock anyways don't listen to me this is really nice I love the foundation I love the powder yeah I'm just not as moved by the sale as the sets in the last one but if something like strikes a fancy or you've been wanting to try an array of products the bundles are good for you but I feel like if I could have made the bundles we could have really made something worthwhile yep queen of glow is definitely the best quad that she's ever ever ever come out with as far as formulation creaminess pigmentation I don't think any of these bundles offered that one because she knows it's good she knows she can sell that even when it's not in a bundle but highly recommend that can't go wrong with pillow talk absolutely though I feel like pillow talk it pulls a lot more like orange I mean I don't really like it well I mean I do but I wish I pulled more pink let me take a look at North Shemrad where is the secret sale what's the secret about it and my can I look it up Norch strong because I've gotten a lot of messages about it so somebody let me know where this secret sale is please beauty what are we at Tilbury I don't even see Charlotte Tilbury am I missing something no I don't see Charlotte Tilbury maybe that's why it's a secret oh it's on Hola oh you need to get email to get into the private show well I'm not cool enough to get that email so I'm sorry guys I can't look it up I can't even find Charlotte Tilbury on the brands well I guess I didn't get the memo I'm not in the club but I swear I somebody sent me the link because I like briefly looked at it and it was just more individual items I believe were 30% off yeah you have to get the link from an email and somebody did send me a link and I didn't put in here so I missed out on that and sorry guys but that is kind of all I put together in the way of sales to talk about with you guys I see we are already what an hour in so if anybody has any questions anything like that I don't want to hold you guys too long on this crazy Saturday night yeah there's a link on somebody's community tab Leah Jenae and Patty just sent me the link on Instagram okay we're about to do this a bootleg way listen to me okay hold on let me turn the brightness up on my camera thank you Patty go subscribe to Patty's channel by the way so just taking a look oh my gosh instantly it's gonna be blurry but you can see this palette is $48 I'll set put the link in my community tab you guys right after this is over WonderGlo face primer $40 that's okay that's not even really worth it in my opinion the powders $32 oh my gosh this foundation is $30 okay this is where the real sale is at you guys were not playing with me and it's not everything but it looks like everything is on sale concealers $21 okay okay okay okay thank you Patty I'm about to just see if I can pull up Instagram on my computer and I'll put it I don't think I can put it in the chat can I we'll find out I don't know how to use technology you guys coffee link will it let me it won't let me it's too long maybe if I try and shorten it listen I know we're makeup porters we're thirsty for this link okay okay I tried to send hopefully Patty did you send me I mean that's it that should take you right to the page the only reason I sent it affiliated is because that was the only way I knew how to short it shorten it so it is affiliated if you don't feel comfortable clicking that link but that's I had to click on that so it would shorten it I'm not trying to steal money and get money out of you okay good good good so take a look at that I mean that's some good stuff right there if you're interested in trying Shirley Tilbury I do love the airbrush flawless foundation but if you don't like thick full coverage don't even try with that one eyes to mesmerize for $32 is on there they have some really great staple lip products on there that are really really nice so definitely worth taking a look at that's better than her actual Black Friday sale but you guys are so welcome you guys need to thank Patty for that thank you Patty you came through okay so you guys have fun it looks like you guys are really into that one now I do obviously there's a lot more sales that are going to come since it's technically not even Black Friday so I hope these brands have something up their sleeves I'm thinking about and let me guys know let me know what you guys think about this maybe no promises but I was thinking about staying up at midnight which is something that I don't do midnight is my bedtime and just being live and online shopping and taking a look at some of the sales so let me know if that's something that you would like to hang out with me and do and you can also shop at the same time with me we can take a look but I think that would be a fun idea but again I'm someone that's just in the air up in the air you guys stay away yeah I just thought it'd be fun to hang out oh Cyber Monday too is a good time so maybe maybe mark that in your calendars again I don't want to commit to anything because I feel like things always come up last second but I think it would be fun to stay up on midnight Thanksgiving if you guys are up and we can shop and take a look and see if there's any other good sales so the sales that are coming up and I'm not going to talk about this too much I promise that was looking at again I'm getting that ABH vault I wish the pallet was just on sale I'm salty that I'm about to spend that kind of money on there but I am old tub there's some stuff but I'm really waiting for the indie brands to go on sale I ordered a bunch from Terra Moons last year and I'm gonna order a bunch this year because Terra Moons has been my favorite indie singles I think they just have the prettiest I also really really love Sydney Grace as well but I think Terra Moons plays a little bit more with texture and dimension which I really love so Terra Moons is the one that I am hounding after I'm looking into Sydney Grace but individuals I don't use them like I said okay but they're so so pretty okay Nordstrom Rack does not ship to Canada oh my gosh I feel so bad with these international shipping things it's so annoying and plus it's so expensive for you guys as well Tom Ford started their makeup sale today all right let me nosey here is it Tom Ford dot com Tom Ford let me take a look yeah you guys are so welcome I hope this video was helpful to you at least and maybe give you some inspiration if more sales come out let me know I would definitely be interested in going live again and just sharing with you because I love doing pre-recorded videos but alive is a whole other different thing you know yeah I don't see a sale on the Tom Ford budget site so maybe I'm missing something no I have off Wednesday Thursday Friday so I still work Monday Tuesday and of course those are the two busy stays that I have but thank goodness it is kind of Thanksgiving week so we're always a little I'm always a little bit easier on the kids that week so I'm kind of relaxed we're gonna do some turkey lessons all of that yeah two-faced to face Tom Ford would you recommend the Pat McGrath astral blitz quad if you're referring to the ones this year I mean they're nice I do recommend them but they are my favorite quads that have come out the ones from last year were better yeah I hope it's an easy to you day break for me all right guys I think this is a good time to close this out like I said maybe if more sales come out we can do this again I really like the life format and interacting and getting your guys's help along with me maybe I think I really like the idea let's just hang out midnight maybe a little bit earlier than that okay maybe not midnight but hang out what black Friday late in the night if you're up and we can do some shopping together and take a look at some of the new sales so I will see you guys two minutes until the altar sales that why they said okay I'm not gonna hold you guys any longer I will see you guys later I think I don't know that I'm gonna post a video tomorrow but I will post one on Monday and you guys have a good week may you have a good Thanksgiving and I will see you guys later you can DM me if you have any questions comment down below I'll do my best to answer and I will see you later goodbye goodbye bye guys thank you for coming


Hey everybody, welcome to JSA TV and JSA podcast via newsroom for telecom and data center professionals I'm Jamie Scott Okutaya and joining me today is Paige Hahn. She's the chief marketing and ESG strategy officer Paige welcome to JSA TV Thank you, Jamie. It's great to be here. Oh, and it is such a pleasure to have you join us today So many great initiatives to discuss the launch of Cologix second annual Environmental social and government CSG report of course But before we get to all that go ahead and let our viewers know if they don't know already a little bit about yourself page And Cologix as a company sure, right. Thank you I have been in the digital industry infrastructure for the past eight or nine years And I have been the chief marketing officer at Cologix for the past two years I am excited that my role is now expanding to include being our ESG strategy officer Where I have the opportunity to develop and grow our ESG road map to build strategies for ESG opportunities and to drive our ESG initiatives Cologix builds and runs network neutral interconnection and hyperscale edge data centers in 11 markets in the US and Canada It's an exciting industry the digital infrastructure industry is a hybrid industry And I'm proud to be a female executive in this industry and specifically at Cologix Yeah, and for us folks here in the data center community. We certainly know your brand. We've been watching you guys just Grow so amazingly you guys often are Such leaders in the space we look to you for inspiration So let's go ahead and circle back first though about your ESG report exciting news there Can you provide us just a little bit of background on the report and what Cologix is doing to really enhance its environmental social and governance practices? Yes We're excited about publishing our second ESG report is called engineered for scale and in it We talk about how we're scaling with our business and all of our ESG initiatives So this is the first time in this report that we're sharing our ESG roadmap and our material topics Publicly, which are those topics which are most important to us and our stakeholders from an ESG perspective It's also the first time that we've shared publicly our target to become carbon neutral and scope one and scope two emissions by 2030 Which we think is exciting We also share Informations report on our DEI initiatives for our employees We share stories about how they're having such a great impact in their communities and around the world There's just an opportunity for us to share the tremendous strides that we've taken over the past year around our ESG initiatives And these are just activities that we're going to build on over the years to come And you know, we're hearing several companies like yourself who are committing writing down in a pact even We are committing to becoming carbon neutral by 2030 scope one and two Can you just give us a little bit more flavor more information so we can do it? Alongside you a little bit more inspiration and how you are putting in place. What initiatives are you putting in place to really reach that goal? Sure. Well, so in addition to committing to being carbon neutral and scope one and scope two by 2030 We've also committed to being a hundred percent using a hundred percent renewable energy by 2030 as well Today about half of our energy usage is from renewable energy, which we're really proud of Some examples of ways that we're reducing our carbon emissions today are the usage of LED lighting We're reducing the frequency of doing generator testing so over the past few years We've been able to reduce that in half We're doing things like using environmentally friendly chillers for cooling as typically half of the data centers energy Use is tied to cooling We're also lessening our electricity consumption for cooling by using things like ambient air where we can in specific markets Using things like deep lake water cooling So we're doing that in Toronto where we're working with the city of Toronto to pull to pull Cold water from the bottom of the lake there and pump that into our data centers to cool them in a more natural way Oh my god. I just love that. I was just ferociously taking notes. Love what you're doing with Toronto specifically So so new and innovative Also talking innovative. You're currently I believe more than 50 percent female representation in Colleges leadership team Which is extraordinary amazing love it again Colleges being a leader we all look to and and are inspiring us here in the data center world Can you discuss with us your work? And what you're doing to really ensure this increased representation of women as well as the diversity inclusion initiatives that you set for the future Yes, so for me personally it's the first time I've worked in an environment where over 50 percent female from an executive perspective And it's been an exciting place to be to be in that kind of environment In addition, we added our first female board member in early 2022 to earlier this year Which has been a great step forward and then another thing we've done this year as we started our first employee resource group Which is specifically for the women at co-logics. It's called co-logics women's connection group And we had our first kickoff meeting in January of this year over 90 percent of the women attended that first kickoff meeting And we've had tremendous representation all of the meetings since then that are really focused on connecting the women of Co-logics helping them in their career path helping them to Solve problems and and just grow themselves professionally and personally so a lot of different things that co-logics is doing Around the DI space and it's been an exciting place to to be a female and to help lead the company Gosh, and I know if I was younger in my career path here I would be looking at co-logics to to go find a supportive women's network to grow my career professionally So with that in mind for our viewers who are listening and want to learn more. Where can they go? They should go to co-logics.com We've got a lot of great information there You can find our ESG interactive report there as well as just the standard one and other great places to look for Information about co-logics and about our ESG initiatives are on our blog as well as on LinkedIn and Twitter. Oh So many great resources. Thank you so much page and I will point your attention down below to this URL Thank you again page and your co-logics colleagues for so much great Information for for all of us here in our industry also Thank you viewers for tuning in to JSA TV and JSA podcast as always happy networking


Welcome to All Hands Update, I'm Petty Officer Andrew Johnson. The DOD and Department of Veterans Affairs work year round to combat suicide. Navy Chief of Chaplain's Rear Admiral Margaret Kibben spoke on seeking out and helping a shipmate who may be struggling. Just ask them, are you having a difficult time? Are you doing okay? It's really a matter of breaking the silence and reaching out to them to ensure that they realize that they're not alone. I think what often happens when people are actually contemplating suicide is that they feel like there's nobody who would listen. But if you notice that, if you notice that something's going on with somebody and all you do is simply ask the question, hey, how you doing today? But listen, really listen to what's going on, then that person realizes that they aren't in this all by themselves and they do have somebody that they can ask for help. If you or someone you know needs help, visit the Military Crisis Line website for information on how you can help save a life.


Let me ask you this. What's the ultimate purpose of mathematics? Basically, math was developed to help us answer questions, okay? To help us solve problems, to help us explain systems, to help us understand life and optimize our ability to interact with it, okay? There is no other language that we've been able to come up with, okay? That does this better than mathematics. Now, the first place, the first place where we start using math in life, in our everyday life, and in trying to understand how things work, is by introducing units to numbers. And what units do in mathematics is they give meaning to numbers, okay? Take for example, the number two. Any number, number two. That's just a number, right? There is no meaning behind that. That's just a number. It's just the number two. It's the same thing as this other two, right? This two and this two are the same two. I can put an orange two. Two, two, two. They all mean the same thing, right? As soon as we introduce units, two numbers, these numbers begin to mean something, right? Two apples. Two people. Two oranges. And you can continue with this, right? Two kilometers, two miles, two kilograms, two triangles, two points, two anything you want, right? As soon as you introduce units, two numbers, you give numbers meaning. And as soon as you do that, you can start using them in your life, in any system that you're trying to understand, in any system you're trying to explain, right? In any system that you're trying to optimize, right? That's what units do. Some units, they're just there. They're part of our everyday lives. Two apples, two people, two oranges, two sheep, right? They're there. It's something we can understand, right? Certain units we created to be able to dig down deeper into whatever system that we're trying to understand, right? If we're trying to weigh something, we came up with two kilograms, right? If we're trying to measure something, we came up with two kilometers, two miles, right? And all these systems didn't come out like this. There were other systems all over the world that existed that didn't mesh together, right? They didn't work together. You have to convert from one system to another system for you to understand it. Currency is one, right? One dollar in the United States is different than one dollar in Canada. It's different than one dollar in Australia, right? Take the euro, for example. All the separate countries in Europe that now belong to the European Union that use the euro, the same currency, they all have their own different currencies. So if you travel from one country to another, you have to do a conversion. You have to figure out how much your money was worth in the other country, right? So what they did was harmonize that and create one system. And that's the way most of the systems, most of the units that we're going to use, that we've come up with that we use in our everyday lives either to make things, to measure things, to do commerce, to cook, to bake, to do everything in our lives that requires a certain amount of mathematics and almost everything in our lives does require a certain amount of mathematics. All of those systems, most of those systems that we use in mathematics to a certain degree, we've come up with as convention, right? And slowly throughout the ages, we've been able to harmonize some of those systems. So units are either something that existed that we're able to, you know, just throw in after a number, understand what that means. You know, two apples. I have ten sheep. You know, there are two people here. There are five people here. There are a thousand people here. Or there are units that we came up with to be able to understand the system, to be able to explain the system, to be able to dig down into a system and to be able to do predictions and to be able to work with them. Okay? And that is the main problem that most people face when they start doing unit conversions, when they start entering into the realm of chemistry, biology, economics, whatever system you want to enter, music, poetry, literature, right? Everything has a unit associated with it. Everything is based on a system that you have to understand before you can start using it, okay? Keep that in mind because that's all units are. And that's one major obstacle that people face that I know I face that there are times when I encountered certain types of units where even though my mathematics was strong, I just didn't have the ability to apply that. I had a really hard time applying that, you know, learning that system and doing well in whatever it was that I was taking, either if it was chemistry, biology, if it was music, music theory, whatever system it was, I stumbled, right? Until I learned what the units meant, until I learned all the different types of units that existed in that system to be able to convert from one to the other. And then I started doing better in whatever it was that I was doing better in, okay? So just keep that in mind. All units are is, units give meaning to numbers and once you start giving meanings to numbers, you can start using those numbers, you can start using the axioms we've come up with, the rules of mathematics in that system, in real life, in whatever it is that you're trying to do. Crazy view. Now your prerequisite for this stuff is some of the beginning sections in series one, which is basically section one, section two, section three, you know, learning how to deal with fractions, learning how to crunch numbers, learning how to, you know, what prime numbers are, learning the real number set, okay? You're going to have to learn how to move around an equal sign because that's where we're going into, right? Equal sign is sort of beginning stages of using mathematics in real life, as soon as you give them units, right? As soon as you give numbers units and start using the equal sign, now you're looking at a specific system trying to figure out if one side of an equation equals another side of an equation specifically based on your units you're talking about, based on the system that you're talking about, right? Based on the system that you're exploring, okay? So there's some prerequisites you need, which is basically learning how to do simple arithmetic for us, for you to be able to understand what we're going to do in this section. This, you know, in association with ratios, because ratios is, you know, one major aspect of this, which they're basically connected, especially when you're doing converting from one unit to another, okay? That's what units is going to be. It will be interesting and we'll try to touch on a few different subjects. And some of the initial stuff we're going to start off with should be quite fun and still apply in, if not your everyday life in your life at some point or it could apply in your life at some point, okay? We'll talk later. See you guys in the next video. Bye for now.


Now of course the cash account that's the lifeblood of the company. So if I look at it, if I drill down on the cash account at this point in time, there's more types of transactions in the cash account than any other account. So this looks like a very convoluted account. And because it's the top one on the list, we start to think that the whole accounting system is quite chaotic. But that's just because the cash is the lifeblood of the company. It runs through every cycle, vendor cycle, customer cycle, employee cycle. And that's why the reconciliation of cash that we'll do shortly is so important, because it not only double checks the cash balance, but all the transactions that are running through cash. So that's going to be a huge internal control we'll talk about later.


Hi everyone, Joe for jaspeyscasewrakes.com doing a quick little Pelican's Nets Thunder Hornets Hawks Cavs Random number block randomizer video for a case picker team one if you're looking for that It's in a separate video Everyone knows how this works if you don't there are the instructions right there big Thanks everybody here for giving this a shot did I grab the right list? Is that the Pelican's list? Yes, Pelican's Nets list good, and there are the numbers right there. Let's roll it Let's randomize it snake eyes two times. That's easy one and two Matthew Shira down to Kyle two times for the numbers one and two After two times seven down to three All right, so Matthew with seven Kyle with five John with two Kim zoom in you got zero So that means any and all redemptions for those teams down there Right where my cursor is including one of one redemptions and as always Robert You'll still get live one of ones for those following teams in that bottom tab Kyle with eight Sean with four Corey with nine Nick Stover with six Kyla Bode with three Let's order these numerically right here and in a separate video the break just these case breaks.com


Welcome, welcome. My name is Lily Weinberg, and welcome to episode 18 of Coast to Coast. As you all know, Coast to Coast looks at the future of cities during this really dynamic time. We've examined everything from public spaces. We've looked at race and equity in our communities, resiliency and mobility. On this last episode that we had was really important to me as a parent. We looked at how schools are leveraging green spaces during COVID-19 to create a safer environment for kids and really looking at the future of that. But what's really key for every discussion that we have is we wanna have you all, our audience, leave with clear, tangible takeaways as practitioners. So with that, I'm really excited about our conversation today. We'll examine how city leaders can quantify social impact, the social costs and benefits to prioritize impact in their cities. We'll look at how we can think through revenue generation measures while supporting a more inclusive and equitable budget. And practically speaking, we'll look at how do we do this with budget constraints? So I wanna welcome Gabe Klein. Hey Gabe, how's it going? Good, great to be here today. I'm so thrilled that you joined us today. For our audience, we all know Gabe, right? Gabe is the co-founder and president of CityFi and is really, you are uniquely situated to talk about this topic because you've managed large city budgets during the Great Recession. So in Chicago and DC, so you really know what it's like to have budget constraints and really know what it's like to have to prioritize specific decisions that looking at the social impact. So I'm excited to have this conversation and to get your insights. So with that, the way this is gonna work, Gabe, is we're gonna have 15 minutes for an interview and then we're gonna open it up to live questions from our audience. So for audience members, please put your questions in the Q&A box. For folks that are watching on Facebook or Twitter, it's hashtag night live. So with that, let's get started, Gabe. Okay, cool. So I would like to start the conversation with some context setting. So if you can tell us a bit about how you think about quantifying costs and benefits in cities. Yeah, so in some ways it's complicated and other ways it's very simple, right? When you make an investment in something, there are immediate short-term benefits that people see, that the constituents see. But really what's important is what are the long-term social costs and benefits? Meaning, let's look at like a 30-year timeframe versus what we do in the stock market or what we do in our startups, which is often 90 days, right? Or even in our budgets within cities, it's often year to year. Sure, you have like a seven-year or a 10-year infrastructure project list. But the fact is that when you build a road, right, the impacts are felt sometimes for generations, right? So it's easy to make decisions in government and to be honest in the corporate world based on politics, internal politics, politics with the public, or based on what seems like the right technology at the time, the sort of hot thing. But when you get down into it and you figure out what are the health impacts for people that live in the community where that street's going in? How does it give people, not just mobility, but upward mobility in that neighborhood? What's the air quality? All those questions. And so I think that what we try to do is give cities, give companies a framework to figure out how to tie back to their values versus starting at like tactics and resources, which is, as humans, it's tempting. Right, and so I wanna link to two articles that your firm has written about quantifying social impact and how to really think about that, the costs and benefits. And but one of the points that you make in the article is that this can be challenging to do, especially for the future-looking and really quantifying the social piece. And so you pulled out an example in Miami around transit and the various transit options. Can you talk me through that a bit? Yeah, yeah, we worked with Miami on a shared mobility plan last year. It actually should be coming out anytime now. And one of the things that we looked at were these eight smart corridors. And they've been wanting to build these for, I don't know, a couple of decades, right? And they've had problems explaining to different stakeholders. And I would say, particularly the business community, why is this investment the right thing to do? Why does it give high return? And originally it was gonna be light rail, then it was gonna be bus rapid transit. Personally, I'm agnostic on that. What I care about is how does it benefit the city at large and the communities that it operates in? And so how can we make better arguments to all these stakeholders by quantifying better investments in not only in the transit service itself, but all the ancillary improvements that would make the corridor better? So what happens when you put a bike lane in there, Jason? What happens when you add electric vehicle charging stations, either for the buses or for other types of people? What if you put a ride hail hub there? And so what we found is that the actual return on investment was approximately 24X over a 30-year time period just for the smart corridor investment, which is important to convince people this is the right thing to do. And to do that, we didn't just look at the internal fixed costs, but we looked at the long tail of like external variable costs like pollution and congestion. And it was really interesting because with a few additions of other ancillary services, you could get a three to six X kicker on top, bringing it up to like 33 times. And these were inexpensive improvements that could be made. I saw that, yeah. I mean, that's a powerful return on investment. So that's very powerful when you have those numbers. But, and we talked about this before the show. So yes, the numbers are really important to be able to quantify that. But then it's also, there's something about language and the choice and the way that you communicate this. Do you have any thoughts on that around choosing the right words when, you know, presenting these ideas and thoughts?  And then let's get down to your goals, right? And your strategies. And I think the problem is when you start too low in the food chain, you don't use the right language. And I think that the values and the vision and mission should stay the same. But you have to tailor the message to the audience that you're talking to. And if you're talking to the minister in the neighborhood versus the biggest corporate employer in the neighborhood versus the family in the neighborhood that'll be utilizing that service, they wanna hear different things. They want it to tie back to it being good for society, good for the community and good for them as stakeholders. But they react to different terminology. Like ROI is not going to be important necessarily to the minister or to the family. It may be, but to the corporation, it is. And then to the citizen as taxpayer, it is. And so we talked before this, like when we did a lot of the experiments here in DC and Chicago, we call them pilots, not experiments. And we let the community know that we wanted them to participate with us. And if they didn't like it, we'd take it out and they could help us improve it. And then you've got participatory government going on. And then you've got people feeling like they aren't just telling you what they want, they can actually play a role in the entire process. And I think that's a big difference. Absolutely. So tailoring it to the audience, that is a very basic principle, but is often missed. So thanks for the reminder on that. So I wanna pivot a little bit into this moment in time. So we started out talking about social impact and being able to measure that and making tough decisions with budgets. So this is incredibly relevant during COVID-19, which is really exasperated than equities in our communities. But it's also hard to think about, balancing the budget and really prioritizing equity during budget constraints. So can you talk a bit about how cities should be thinking about their budgeting during this really stressful time? Yeah, I mean, first of all, I feel for all of our city partners, city leaders, many of us live in towns or cities. And the operational responsibility that these folks have right now is incredibly challenging. And when you talk to them about like strategies for the next five or 10 years, a lot of them are saying, look, I'm just trying to hold things together for the next three months. And so I think emotionally it's taken a toll on people. But I do think from the standpoint of equity, resilience, environment, I mean, this is a very painful time. And thinking back to like the Kubler-Ross model for change management where basically, and you can Google that, but it shows that there is a lot of pain often before there's a lot of innovation. And I think what we're seeing is we've had to expose a lot of mistakes, a lot of bad decisions in the past, not only in this country, but globally. And while it's terrible and hard to live through, whether it's budget opportunities to spend our money differently and better where it has real impacts, whether it's baking equity into everything that we do versus sort of these one-shot band-aids, I think there is a real opportunity. We might not feel it right now because we're under the gun, but I'm starting to see a glimmer of hope in cities that wait a second, you know, life is gonna go on. We're gonna get through this. A lot of the revenues will come back, but we can't just do what we've been doing before. Right, and so I wanna link to your op-ed in the Washington Post, which was incredibly powerful around systemic racism. And so I think that one of the really important things that has occurred during the racial reckoning that's occurred in our country during COVID-19 is exactly that, the racial reckoning, that we're having this conversation and that we are talking about the major inequities in our cities. So I wanna tease this out a little bit more with you. So you've managed major city budgets during the recession. So how does this work practically? I mean, how can we be thinking about prioritizing equity when we have to have major cuts? Yeah, well, first of all, we have to admit that there's a problem, right? It's like having a drug addiction, right? Until you admit that there is a problem. Historically, it's very hard to fix it. I come from a long line of civil rights activists actually in my family. So for me growing up, I was always very cognizant of this. But I think for a lot of Americans in particular, this has been eye-opening this year. And a lot of people that are not callous people, these are good people, were literally just not aware because they were living in a bubble. And so what I tried to write about is I wanted to get people understand the historic aspect, particularly in our urban areas of redlining and of driving highways through people's neighborhoods, like Black Bottom in Detroit, and disenfranchising people, closing black businesses. So there's been a lot of discriminatory housing policies. There's been a lack of access to services. And that's also resulted in a lot of communities feeling like they had to become car dependent, which means that we're creating neighborhoods where you have to spend $800,000 a month just for your basic transportation, which is inequitable. Nevermind the impacts from poor air quality, right? And so I guess what I'm trying to say with this piece, and then in my response to you, is it's not enough just to spend the money differently. We have to address the policies that have baked in inequality versus equality into the system. And if you don't change the policy, if we just keep spending money on building big roads through people's neighborhoods versus investing in creating mobility networks that are safe and healthy, we will end up with the same problems over and over, even if our intentions are good. That's right. So there's a couple of things. So one is acknowledging and admitting that this is going on, but then two, it sounds like in order to have the systemic change, you really need to have a strategy first and a plan to be able to do that rather than just looking at the budget and the line items. And you have to have people at the table that are experiencing it, right? Whether it's community meetings or whether it's the agencies, like my DOT or the DC DOT that I ran, half of our executive team was African-American and then half was also female, right? And I didn't design it that way. I hired the best people for the job. And the best people represent the communities that we're serving, right? Cause, and I try to change the culture. Like it's don't feel like you have a monopoly because you're in government. Like you're there to service people just as if they're customers like you would in the private sector. Sometimes I say government should treat people like the private sector does and it gets misinterpreted. What I mean is we need to give people that level of service and respect. And I think it starts by having the right people at the table as well. That's right. So tell me a little bit about how cities can be thinking about revenue generation during this time. How do you see that as an opportunity? Yeah. Well, there's so many ways. I mean, for one thing, we've made a lot of decisions historically about where money's spent based on politics or based on the power of one person for those of us that have studied Robert Moses in New York City. And so I think, by the way, if you hear a kid screaming in the background, I apologize. Okay. A lot of us are- Ziggy, my dog was scratching on the door. So don't worry about it. Okay, okay, great. But look, I think there's an opportunity to draw a line on the stand, whether it's with local revenues, revenues that cities and regions are getting from states or federal money and say, we're gonna create a framework to invest this money around not just even human-centered design, which has been very important, let's say the last 15 years. We're gonna design around people, but embracing truly regenerative cities, a circular economy where we eliminate unnecessary waste, looking at how all people, animals, nature benefit from the decisions. And the reason that we're so focused on quantifying is because historically people have been like, ah, that sounds sort of hippie-dippy, right? Like, you know, like there's been this false equation in terms of like, you know, building roads and highways is real and building transit and other things, bike lanes are sort of fluffy. We wanna show that there's real fiscal long-term benefits and I would, as an example, say, I feel the same way about pre-K, even though it's not my area, but I know that if we make investments in Head Start, if we make investments in kids when they're young, if we give people free college education, we don't need to build jails like we do, right? And so it's the same thing on the infrastructure and transportation side and there are very low-cost investments that we can make that will change the way our communities feel, make them safer and even eliminate more traditional crime, not just traffic issues. Yeah, so tell me a bit more about your experience and any lessons learned from when you were in DC and Chicago during the recession and when you were working around prioritizing impact for transportation, how did you think that through during the budget crisis? Well, first of all, I didn't answer your last question fully. I mean, there are really pragmatic solutions that you can put in place. Like for instance, back in 2009, 2010, the parking meter system was terrible in Washington, DC. Half the meters didn't work. The science was confusing. Just putting in pay-by-phone or 10 years ago, change the quality of experience added about $18 million of revenue for the city immediately allowed us to invest in our neighborhoods. So there are services like that that are just win-win-win, right? These are new services. You're not really competing against something that was there before. But also I would say during that time, I also learned that stimulus, which was really crucial to getting our economy back on. I started actually the day after Obama was ushered in office and I found out our budget was gonna be doubled that year. I mean, our federal budget, wonderful. But what we learned is that just funding projects to get the economy going, and there were some great projects that were built, but there were projects weren't necessarily current thinking about human-centered design. They were still sort of focused on spending money on roads. And so I think we need to be ready for a stimulus this year, well, in 2021. And we need to get ready by taking our capital projects that are 80, 90% design and go back and look at those and make sure they reflect this fully loaded social cost benefit. Make sure they reflect the current mayor's goals for all communities in the city, not just some. Let's make sure we're gonna benefit everybody. And even if we have the time now thinking ahead, let's even give people a chance to weigh in on some of the latest technologies or policy shifts that they'd like to see. So I think we know we're gonna have to move fast to show a lot up after a few years of disinvestment in our cities and let's be ready for it. That's definitely one lesson. That's a great one and it's very practical. Being ready and re-looking at those, at whatever you're ready to, is those projects that you're ready with and making sure that there's also an equity lens there too. So I think that that's really good advice. And so I just wanna end with one more question. You alluded to this, Gabe, and what crisis brings innovation, right? But future looking with this crisis that we're going on, what are some of the opportunities that you think could happen in our cities? What do you think? And are you seeing anything interesting? Yeah, yeah, that's a great question. And I mean, it's funny, some people will brand me a bit of a futurist. I don't necessarily like that term because I really believe in basic fundamental equity, great design, sustainability. But having said that, you can use enabling technologies to power these outcomes that we want. And we're doing some great work right now with the Knight Foundation and Four Cities, Miami, Pittsburgh, San Jose, and Detroit around autonomous vehicles. Like how do we create a feedback loop so that people, communities of color, for instance, have input into how these technologies play out in their communities? And then we get that feedback to companies that are formulating their business models and the technology companies that are building these tech stacks. So I think that's really interesting work. There's a lot of great work around data and how we create more open data for transparency for everybody, but also to create more businesses, more locally owned, more locally powered businesses. So I think there's a lot going on out there that's really, really positive. And I think, again, we're on the cusp of doing many more great things in 2021. Yeah, no, I think that that's true. And I'm optimistic that that will happen. So I wanna jump into some of the questions that we have from the audience. So the first one is around, there's a lot of unknown. So a lot is changing in our cities and there's an unknown about the future. So how can we even have a cost benefit determination about anything having to do with urban improvement right now with these unknowns? Do we need to wait for things to be better known? Well, that's an absolutely excellent question. This is basically what we do, right? Is we work in the urban change management space and we future proof, meaning we create on and off ramps for our city clients or companies based on where we see the trends going, but all based in the foundation of triple bottom line or quadruple bottom line, like people, planet, profit and progress, right?  And when people are operating in that type of framework, then bringing public and private together to make decisions that are good for their business, but more importantly for society and for people becomes much, much easier. And so we find ourselves often bringing together really forward thinking companies that get it with city that need the services. So to this person's question, you can never know the future. And in some cases, you don't wanna drive the change. In some cases, there's so much happening externally, you just wanna be able to shape it in the direction that you're going. So also making a decision early on, are you gonna be the driver of this or are you gonna be the shaper or are you basically not interested is important. And then you can take control of something much more than you think. Once you understand all the elements, like for instance, if you're the government and you don't understand the private sectors, autonomous vehicle, business strategy, then how can you apply the levers to get them to do what you need them to do? And we get sometimes them to understand, hey, not only is the city a regulator because that's often how they're viewed, they may be a customer. They may need your services for long-term safety for first, last mile to the transit system. So there's a lot of like uncovering that has to be done, I think. And as soon as you recognize that you don't know the future, it becomes much more comfortable to navigate it if that makes sense. No, that makes absolute sense. So this goes to my next question from the audience and she's very pleased that you formerly have a background in the public sector and in particular, she asked, can you speak more about public and private investments or your entrepreneurial ideas toward community improvement in cities? And so with that, can we link to Gabe's book, Startup City, written in 2016, is that right? Yeah, yeah. Which you talk in depth about this. So for our audience members and Connie, you can read it there, but I would love to hear your answer to that. Well, I think that we have this sense and it's changing, but in part of it is due to government being recalcitrant and slow, and some of it is due to corporations exploiting natural resources and people, but we have to be careful sort of stereotyping everybody, right? And the fact is there are a lot of innovative, fast-moving governments and government agencies and there are companies that want to do good. And so when you can get them together, communicating, talking and building trust, and I would use actually, if you go to my Twitter feed, it's Gabe underscore Klein, there's some conversation about capital bike share which started 10 years ago this week in Washington DC. I can't believe it's been 10 years. That was a public-private partnership which evolved into another public-private partnership in Chicago and New York and other places. Now they're really spawned about 120 bike share systems, but you know what we did best in that and Chris Hamilton writes this great article about it is we matrix as a team. We trusted each other. We weren't competing with inter-organizations or between public and private or between jurisdiction. We set ground rules at the beginning. This is gonna be a regional system. We're going to create it by the people for the people but we're gonna market it. Like the marketing is gonna be so slick that the public is gonna, they won't be able to tell if it's run by the government or by the private sector. And it actually was operated by the private sector. And so I think that there are some great case studies and lessons out there. And I think that whether it's, like there's a continuum of public-private partnership from like full design, finance, build, operate, maintain large infrastructure projects to concessions of services, to permits of scooters, right? And they're great companies. Like Spin is a company I advise that is just like, decided from day one, they're not gonna do anything that's gonna upset cities. Like they're just not gonna do it. They're gonna work with them. And so that trust goes so far when a city decides that they're gonna give, you know, a exclusive contract to a company they wanna know they can trust people. I could talk about this topic for like an hour, but actually the book would be a great place to start for a young person that wants to join the government or maybe switch from government to the private sector advice first. Yeah, no, I think it is a great starting point and it's a fabulous read-in. And there's a question, there was a follow-up question, like do these ideas and quantifying social impact, you know, and all the things that we're talking about, does this work in smaller markets? We have a lot of practitioners in smaller cities. So there's a question on that. Absolutely, I grew up in a place called Charlottesville, Virginia, after a place called Yogaville is even smaller. But, you know, it's a town of 60,000 people with the students. Also with COVID happening, people are re sort of discovering these very small towns to mid-sized towns and college towns. And people want amenities. They want a certain level of service. They don't all want to live in New York City, right? People want quality of life. And so I think there's a huge opportunity right now for small towns, mid-sized towns. And you want to create the same livability that we've tried to create in Chicago and in DC and other cities and in some ways it comes more naturally. But you got to be careful of the car, having everything revolver on the car. And you also have to be careful of thinking that, you know, a more efficient digital solution will drive happiness. It's often design and policy. It's very intentional. Yeah, yeah. And I mean, that's feature looking there too. I mean, we don't know how this pandemic is going to impact the mobility of talent. And it certainly could be moving into some of these smaller and mid-sized markets that are lovely and livable and more affordable. But Gabe, with that, we are out of time. So I know, I know. I can keep talking to you for a while. I know. We could talk about this for a while, right? But with that, I just want to thank you for joining us. For our audience members, we are linking to all of the resources that we link to during this live recording on our website on Coast to Coast. So if you want to read more about what Gabe's op-eds and book, that is all linked there. And so thank you again, Gabe, and keep up the good work. And I know that you are helping cities across the country navigate this really unprecedented time. So thanks a lot. Thank you. Thanks to Knight Foundation for all the great work that you guys do and all the support. Thank you. Of course. And so next week, we are going to be talking about the future of universities and university towns and how that's been impacted during COVID. So it will be a really interesting conversation. I know, Gabe, you probably work with many of these markets, too. It's been hugely disrupted. And so with that, for our audience, see you next Tuesday at 1 PM Eastern. Take care. Bye. Bye. Thanks. Thanks.


The International Organisation for Migration is determined to stay and help the people of Afghanistan. It's estimated that nearly 40% or over 40% of the population rely on humanitarian aid and this is why it's very important that you continue to support us in delivering the assistance that the Afghan people need. Your support is still extremely important.