on stage Mr. Sushant, Darsh, the President India and Middle East, Tata Global Beverages and let us know that how the Tata Tea is keeping human at the centre. Let's have the gentleman on stage. It's always a privilege to come and interact and give of a story. So when people ask me to speak on this topic in terms of keeping human at the centre, I thought, you know, I've been doing marketing now for the last 20 odd years, handling this business for the last five, six years. I thought that's what you do as a marketer. You keep, we all talk about consumer centricity. So what's what's new? Why are they asking me to speak about this? And what is this new thing that we are going to talk about? And how does brand engagement? Why is it the new centre? I thought human are always the centre of what brand did. I'm sure that as marketers, there's not a single one of you who doesn't believe that what you do is centred around the consumer, consumer centricity is our byword. But then I stepped back and I realised that while we talk about consumer centricity, many a times we are caught up with our own products, our own services, our own creativity. And many of us in this whole get up forget the fact that we are working for the consumer. The consumer needs to be at the centre of it. And even those of us who remember that the consumer is at the centre of it, many a time actually talk to the consumer through our product, through our services. And it is not necessarily that we celebrate the consumer. We actually celebrate our product. We say that our product solves a problem for the consumer or the human. We say that our service actually solves a need or it solves a problem for the consumer. But it never talks about the consumer per se. And then I realised that actually this is something that brands are starting to do anew. It's not something that it's necessarily been done or being done on a regular basis. And when I stepped back, I realised that maybe not through a well thought out strategy, but maybe by chance or maybe because of the situation at that point of time, Jagore is one of those campaigns where we actually do not sell the product and actually celebrate the human, the individual and talk to them and talk about them. So I thought it was a good idea to go through the Jagore story and figure out as to how we have actually kept human at the centre of brand engagement and how it has worked for us. So why human at the centre and how do you increase brand engagement? The reason at that point of time that we did not sell Tata Tea as a product and all tea companies including us at that time sold tea as a product which talked about aroma, strength, colour, garden freshness. If any of you remember the ads 10, 15 years back, in 9 out of 10 cases you would find someone dancing in the garden, coming home, cup of tea, drinking and suddenly becoming very active. Broadly that was the pattern, you could change the actor, the actress but broadly that was the action in terms of. But we realised that the consumer was changing and it becomes more important, the human, for a mass brand because in a mass brand there is not much of innovation, that is not much of technology. So in terms of differentiation there is only that much that you can you can only say I am stronger by 2x, I am more flavourful, my pack has now from red become dark red but beyond a point it becomes difficult to differentiate and ask the consumer to pay a premium or ask the consumer to shift from the brand that they currently use it. So the only way for a mass brand is to create empathy, brand love, affinity and not work just at a transactional equation point but work at an emotional equation if you want to get the consumer. And I think it helped that as I said there was a paradigm shift in culture and society in terms of the consumers and what do I mean by authenticity? What I mean by authenticity is that we realised as I said for the mass brands at least, people realised that between one brand whether between branded or non-branded between store brands between local brands the difference at a product level was not as much and hence if you expect the consumer to pay your premium it becomes more and more difficult or to differentiate becomes more and more difficult but what we also realised and I think a lot of brands post have realised is that if you are consumers do want to have brands with which they empathise which they believe is genuine which goes with their thought process of what they believe in irrespective of what the product per se stands for and that is what I meant by authenticity things that they can relate to at a more emotional level at a more impactful level and if you can do that you will realise that the engagement that the brand has with the consumer and hence the premium or the business that the consumer is willing to give you is much higher and that's at the end of the day what all of us are there for to grow our businesses So what did we do? I mentioned the conventional approach would have been to sell three brands and it's not that we didn't do that we did that for 20 odd years but what we said was for the Jagore campaign we changed our approach and we actually started putting human at the centre and I'll show you examples as to what we did and one of the things that worked and I think it's important that while you put human at the centre there needs to be a believability in terms of what the brand talks to when you put the human at the centre and I think that becomes a very critical and important point so you know I cannot promise as a brand or I cannot talk to the consumer as a brand if I do not have some authenticity or if I don't stay within the realms of what I as a brand can do so in this case one of the things that we realised is in general tea is seen as something that provides energy in the morning you get up and you drink tea because it invigorates so it gives you mental and physical rejuvenation so what we started talking about is actually more the mental aspects of it saying that while other teas just rejuvenate you physically and mentally here is a tea brand that awakens you and awakens you to a social cause and that is where we bought human to the centre of it so while the rest of the tea category continue to talk product continue to talk about the benefits or in terms of wake up mental and physical rejuvenation we as a brand moved away and started talking about awakening the other important part of when you start looking at human at the centre and when you are not talking product or you are not talking service or you are not talking technology is very important to have the insight which is based on the human which is based on the consumer based on what is happening in the society at that point of time if you don't get that right then the brand engagement does not go up one of the things that we realised and as many of you realised as one of the longest running campaigns in the country we have been running this campaign now for 12 years we started in 2007 and I think I have the first ad which I will play in a while at that point of time we realised that and that was a time when social media digital was just coming into the picture it was just growing at the rate that we are seeing people were becoming more and more active and one of the things that we realised was the youth did want to make a change they were not saying they were no more saying that I seek change they were no more willing to just pass on the blame to others or externalise but they were willing to say that I am willing to make a change I am willing to do things and that was the insight on which the awakening story was based on the Jagore story was based on the other thing that you need to remember and this did in Jagore is if you want the human at the centre and you want to increase the brand engagement score it is not just enough to communicate change or as a brand say what consumers need to do or what the people need to do it is also important as a brand to walk the talk to be genuine to actually facilitate and inspire that change it is not about standing on a pedestal and looking down and saying you need to do that you actually need to create that awakening but you also need to walk along with the consumer the distance and facilitate that is the only way that you will engage the consumer that is the only way the consumer will believe in what you are saying and have empathy for you and be willing to pay the premium so how did this approach come alive it is very good to talk about all of this in theory but at the end of the day it is all about how you execute so what did we do and how did we go about it one of the things that we were clear about right at the beginning and that is one of the reasons as to why I think we did a good job of keeping the human at the centre was we did not look at it just at a macro level while the issues that we picked up were societal issues which were at a macro level we actually talked about it from an individual level as a one to one human in terms of asking for reflection at that level accountability at that level and the fact that you as an individual could drive change and we actually facilitated that change in terms of how you as an individual could do that and that to me was actually the success and continues to remain the success of how Jaguari has moved ahead play the first commercial please Greetings sir Greetings sir Greetings I am here to ask for your vote Greetings sir Sit down Ramu sir, do you have a cup of tea for sir? Okay sir, what do you mean by that? Bhaumar Lal Bhandari And qualification? Qualification? Forget it, tell us about your work experience I have been in Slam for 25 years Sir sir, work experience means construction Waterworks, engineering Are you taking our interview? Sir, you applied for such a big job Which job? The job to is to drive the country So this was the first commercial we actually ran in the Jaguari series which was back in 2007 as I said, been a long journey But when we played the ad when we do this commercial obviously at that time I used to head marketing and it was not a very easy task to my then CEO and president to go ahead and actually put money behind this ad because as you would have realized till the 30th second there is no, there is not a single mention of tea nor is there any product story nor does it show of a pack and before that it used to be you know if you were a marketer and you did not show your product shot in the first 10 to 15 seconds you did not get the money as a marketer, it was a waste of money as far as everyone else in the company was concerned. The second was obviously the fact as to whether as a Tata group company where we pushing the envelope too much was this the right thing to do so obviously there were questions on on that front but what we also realized is that we could not actually leave the campaign at this stage while this was great it created that initial euphoria but does it create engagement if you leave it at that level the answer is no and that's what we realized as we move forward that you need to then walk the talk you as a brand it's great to say that okay wake up, awaken, got question the politician how do I do that what do I do next how do I take accountability can I play a second hey boss, why are you sleeping? hello ma'am hello why are you not sleeping? now have some tea why do you want to drink tea? what's your problem? what's the problem? hey, we are sleeping we are sleeping, sir we are sleeping please have some tea what kind of tea do you have? tea, tea hey, we are sleeping today is holiday day we are here to watch a movie we are here to watch a movie bring everyone tea wake up time wake up time I am not sleeping okay? so this is when we started moving ahead and we said that we need to actually do two things one we need to have a call to action so whenever and I will show you a couple more in terms of whenever we pick up a topic well the topic is relevant and we create awareness about the topic but we don't stop there if you want to have brand engagement if you want to relate to the consumer on a one-on-one basis if you want to treat them as human then you need to have a facilitation exercise and you as a brand need to show your intention that you are genuine about it so what did we do about it? what did we do about voting? we realized that while there is empathy there is inertia in terms of voting there is also an issue and the issue is mainly with a lot of youngsters because people move cities in search of jobs people move cities in terms of education and when they want to register and when they want to vote the registration process is actually a very cumbersome process you know you need iCard you need proof of residence many a times you don't know how to go about what forms, where to get the forms so one of the things that we did as a brand is actually help in the voting registration process so there was a clear call to action in terms of how we as a brand could facilitate in the voting process we actually tied up with the election commission we tied up with a NGO called as Janagraha which is into urban development and works on public policies we actually spent a lot of time effort and money as a brand to actually help the youth register and we also did the same on the digital medium in terms of tying up with MAPMA India to actually help people to go to the nearest office for example the route to the nearest office details of the nearest office for the first time actually put the registration form online simplify the process that actually gave us a lot of engagement so we did a full campaign as I said we went to campuses we went to the large IT campuses and we followed up it was not just we went once and did a camp and in none of them we were selling tea in that sense we actually were genuine in terms of what we were trying to do and believed in the cause I think that is the other critical element these were some of the examples in terms of the posters that we set out to do we actually got 6 lakh people register and vote in terms of first time voters and that in terms of the word of mouth in terms of engagement in terms of the database that you create is huge and subsequently for each and every one of the campaigns that we have done that is the general format followed we create awareness about the cause we then take up the issue and ensure that the brand facilitates the consumer actually taking accountability and doing something about it and actually being genuine about it I think those are the three critical elements in terms of going forward the next campaign that we did and I want to quickly touch upon and show you how we did that was the power of 49 which was the next election in fact the youth voting was 2009 elections and 2013 was the power 2012 was the power of 49 campaign which was the next general elections the insight again was very simple we realized that women are 49% of the electorate but in this country in many parts of the country and in many segments women don't independently vote they vote as per the family so the family votes for x candidate the women also votes for the same candidate the women actually does not have a voice of her own so the point that we made was that if women want to talk about issues that are important for them women want to have a voice of their own then they need to stand up and speak so I've covered all of this so we ran a full campaign in terms of collecting crowdsourcing and allowed women to actually call and speak and create awareness about the fact that they don't need to vote as per the family and they have their own issues which they need to talk about and vote for candidates who would actually help solve those issues I will again because there is less time not go through the full process in terms of what we did in terms of empowering and in terms of how we went about doing it but what we did in terms of the result was we actually got women from nearly 504 out of the 543 constancy either through digital media or through free call that we actually had call and talk about issues that actually affected them we got 8 lakh unique calls the total calls that we got was around 28 lakhs in total and there were 8 lakh unique calls in terms of issues which made it one of the largest repository in terms of women's issues which covered the length and breadth of the country and in a sense it was the first ever crowdsourced manifesto which we then as a brand facilitated and presented to various large parties and got them to incorporate gender and manifesto as we moved as I said I am not taking you to the full journey but these were two of the campaigns that I just wanted to highlight we actually have done by this time by 2015 we had done 6 or 7 different issues in terms of what we were talking about starting from voting to women empowerment to corruption but we also realized that how things were in 2007 and how things were in 2018 had changed quite drastically one obviously was the advent of social media and digital and people were much more active so while that was as I say a culture of empathy and people turning a blind eye to many of the social causes in 2007 in 2017-2018 people were actually activists at least on social media people talked about candle marches people talked about raising issues people talked about people rave and rant all the time about every possible issue but what we also realized is while we have a lot of angst and we take up a lot of issues we usually do that after something bad has happened so we talk about India not winning medals after the Olympics is done and we don't win any medals or we talk about women's safety after a rape has happened okay we don't pre act so while activism is not bad and activism is actually good but if we actually want to make an impact and we want to have accountability then we need to raise our voice and do things pre so we actually changed in terms of the engagement with the consumer activism to what we call pre activism in terms of the next phase and I will quickly play the ad I know I am running out of time but last couple of minutes not this one the next one the next one concept and that's the other thing if you want to keep human at the centre one of the things you need to do is you need to keep evolving because humans evolve it's the same as your product brands when you are talking of a product when you are talking again and again because people will get bored the differentiator will go away so even when it's talking about the human and the brand is talking about the consumer and not your product or service you need to keep in mind what is happening and the inside and the trends and be sure that you are taking into account the changes that are happening in society and move along in terms of how you evolve your communication and the brand story I will not take you through those videos but if you are creating awareness and leaving it at that the brand needs to then walk the talk and facilitate what the end consumer does so in this case what we did was we actually created a whole repository of information in terms of how person can pre-act what does pre-activism mean and what are the small things an individual on a daily basis can do to actually move the needle in terms of pre-activism in terms of society that was phase 2 and we used influencers and we used social media to do that we then actually went and checked with the consumer as to what are the couple of big issues that the brand could pre-act on and help move the needle on and the two things that came across very clearly was one in terms of gender sensitization because one of the things that all consumers spoke about is that women's safety that 11 experts believed in when we talked to a lot of experts around that women's safety is not something that you can teach or do overnight it needs to be a generational shift and a lot of it needs to happen at a young age and if we do that in our schools if we do that with parents when the kids are young in terms of gender sensitization that's one of the ways that we can actually empower women and ensure women's safety going forward so that was one of the topics that we took forward as a brand and the other was in terms of making sports more a cultural thing rather than something that we talk about just from a you know when India doesn't win or India doesn't do very well again sports is something that needs to be part of a culture all of us in this room are well aware that when we grew up or even now when kids go to school and come back all of us ask them as to how much did they score in maths or English or science but I am sure that very few of us actually ask as to what is their high jump what distance what height or what is the time that they take for their 100 meters or what would they do in terms of the long jump I am sure none of us discuss that so in terms of a culture that is not something that is imbibed and something that the school also does not take into consideration very seriously most schools are of the 40 periods that they have have two games in the whole week so that is actually where we stand in terms of the sports culture so these were two of the things that we as a brand picked up in terms of pre-activism saying that we need to make a difference at the school level we actually carried out a petition and on both of them which we got parents to sign I will not go through the details in terms of what we did but these were the numbers we got more than people to sign gender sensitization being made a compulsory subject in the school curriculum and we got a petition where 735,000 people signed saying that we should make sports a compulsory subject in school the good thing is we presented this to the HRD ministry and many of you would have seen that at least in CBSE schools they have actually agreed to make sports a compulsory subject going forward gender sensitization is already incorporated into the school curriculum again in many of the CBSE boards so I think we are moving the needle in both the cases long way to go but I think that is how in terms of engagement in terms of getting the consumer on your side and talking about empathy and love and affinity for the brand and something that they are proud of you can build without necessarily talking or keeping the product or your service or technology at the center of what you do last slide in terms of some of the do's and don'ts I think I have talked through that it is not about the brand talking down I think that is important it is not about the brand taking a holier than thou stands it is about the brand creating awareness it is about the brand facilitating it is about the brand itself walking the distance so that the consumer the human realizes that it is not you versus me but it is us together I think that is the secret in terms of creating good brand engagement by keeping humans at the center of it thank you thank you thank you so much for sharing the various awakening and impactful campaigns and could


We've got you fresh off the leadership campaign. What was your, do you want to explain what your, your role was on the, on the Becky Long Bailey campaign? So I was brought in early January to head up communications. So in my team was obviously we did press digital communications. We did events, events fell under my team as well. And really I was involved from the, what was the early stages of the campaign, building up the campaign team and, you know, working on messaging, working on interventions, strategic interventions that were made throughout the campaign. So yes, it's been very, very long campaign. Obviously it's been a long three months, very intense and very, very unique and unusual circumstances, I would say, particularly for the left. I don't think we've been in this position before where we've just lost very badly in a general election and having to deal with the consequences of that for the, you know, in terms of the political context and where we go from there. And it's been a learning curve, I think, from, from my perspective. I think we made some mistakes in how we read the Labour membership. I mean, these are the things that I've learned in the campaign. And I think it's really important that the left learns the right lessons. And I think that Jeremy Corbyn won in 2015 because he was the only anti-austerity candidate. And because he was the only anti-austerity candidate, he was able to unite the soft left and the hard left and the paper members. And the paper members, they want to win an election, they're broadly left-wing, they're anti-austerity, you know, they're social democrats. And he was, Jeremy Corbyn, was the only person standing up for social democracy in that 2015 leadership contest. And then I think this time around, the soft left and the paper members, they sort of grew, obviously, disaffected and disillusioned with the left, with Corbynism as a project. Corbynism, from their perspective, ended on the 13th of December. And that project ended, and it was time for something new from that, from then on. And I just want to just read out a couple of things like, but I think illustrate this very well. So this is from YouGov polling in December of Labour members. So 44% of Labour members think, thought that Labour should be more centrist. 32% had no preference, 14% don't know. But this was a crucial one. Do you think Corbynism or Jeremy Corbyn's leadership changed the party for the better? Only 12% said yes, changed the party for the worse, 56%. So the reason I'm telling you this is because I think it's really important that the people have recognised that this wasn't a case of just Jeremy Corbyn handing the baton to the next leader, the next person that he wanted to succeed in. We just lost the general election. And I think that the campaign really was, it was difficult to mobilise people because we were trying to appeal to the soft left. And we had to appeal to the soft left because as I just illustrated with that polling, we'd lost them quite badly. Jeremy Corbyn's coalition had splintered and fractured. So I think by focusing the campaign on trying to appeal to the soft left, we didn't mobilise enough people. So that's my kind of analysis is, you know, Jeremy Corbyn mobilised a lot of people, people knew what his politics were. He's been around for decades. They knew what he stood for. And he was able to bring that coalition together. And I think it was very difficult in the current context to do the same thing. I just want to focus on that polling, first of all, because was that a private poll? No, I hadn't seen that before. That was in the public, you got polling. But seriously, only 12% of people thought that Corbyn and Corbynism made the Labour Party better, who were Labour members. Yes, exactly. So that was what we did. That's very damning, in fact. Well, exactly. And this is the thing. And, you know, I don't necessarily agree with that. But this is how people were feeling after the election. People were going through a grieving process. And people were thinking, I don't want that to ever happen again. I don't want to ever lose an election again. Of course, you will lose elections, general elections. But people were feeling in that moment. You know, they wanted to grasp for something that seemed to make sense in the context of trying to win an election. And look, Keir Starmer, I think our campaign succeeded in making sure that he made commitments, those 10 commitments, on policy that we can now hold him to. And I think that, you know, on a policy level, he was, I think he appealed to most members. Most Labour members are probably in that kind of ballpark on a policy level. I thought they run a very good campaign. I spoke to Simon Fletcher after. I congratulated them on the campaign, obviously. And Ben Nunn, who's just been made director of communications, you know, they're going to do, I wish them all the best. You know, the last thing they need is people sniping at them. But I think that in that moment after the election, I think we underestimated as a movement how many people in the Labour Party, how many Labour members were ideological socialists. I think we overestimated how many were ideological socialists. And I think we, after 2017, we overestimated in the country the appeal of democratic socialism. And I think that where we were in 2017 was probably about where the country was. And I felt like in 2019, we perhaps had an offer, had a manifesto that was a bit like if we'd been in government for two years. So, I mean, here going back a little bit on those things, it probably resonates with the members not going as far as 2019. I think that's probably where most of the members are. So what I'm saying is, look, we've got a leader now we can work with. I think, you know, there will be opportunity to influence and there will be an opportunity to scrutinise on a policy level. And I think that the right of the party is going to marginalise itself. It's going to keep throwing stones and keep briefing the press and negatively and undermining the whole project. And whereas on the left, I think it's so important that we just respect the outcome of the vote. Keir One, we respect votes, we respect the legitimacy of his leadership, work with him and rebuild those alliances with the soft left. Because I think that is so important now, is that we don't let the Blairites back in. Matt, does it sort of, I mean, for me, I hear all of that and I agree with pretty much all of it. But do you not think there's a kind of basic, there was a basic failure with the campaign, which perhaps you've already highlighted about the need to reach out to the soft left, which was that it just wasn't exciting. Keir Stammer was never going to make it an exciting campaign and Rebecca Longbailey failed to make it an exciting campaign. And actually something quite dull and predictable, always suited him, was played to his strengths. And I do wonder, I completely understand, I think Rebecca Longbailey was never going to and I would agree with that conclusion. And I think that the idea, if she pitched herself as a continuity Corbyn candidate, she wouldn't have won either. But for me it was, why should she be any more continuity Corbyn than Keir Stammer? Keir Stammer had a more senior role. She's younger, she's a woman. She's got great green credentials. You could have had a very shiny, happy, high energy launch, lots of young people, green politics, new economy, excitement. And people wouldn't even be talking about Jeremy Corbyn. And so I wonder if, I agree with you, if you run as a continuity Corbyn candidate, that's precisely what's going to happen. But in the absence of offering something new and exciting, your opponents did that anyway. Do you think that was something of an issue? Shouldn't really hit the ground running? There wasn't that energy? And if so, why was that? Well, first of all, continuity Corbyn wasn't something that we, wasn't like a message that we had crafted. It was a label that was attributed to her, which I thought was very unfair from the start. And it was something that we did our best to push back on. But I think in terms of the launch, the actual official launch of the campaign, I thought that was actually probably one of the better moments of the campaign. But it was high energy. It was a lot of young people. It looked slick. It was well put together. It was a series of very, very good broadcast clips. You did very good sit down interviews from on a comms level on a political level. I thought it was very, very effective. And actually it reset the campaign because it did, as you said, it did get off to a slower start because obviously she had not been planning a leadership run. She was still thinking about it over Christmas.  And, you know, I don't blame anyone for thinking very carefully about whether they want to do it. But Keir Starmer was obviously planning his campaign quite a lot in advance of the general election. And that showed. And he was able to get off to a flying start, launched a very, very good video that addressed a lot of the concerns that the members might have had with him. And look, I mean, I think we did everything we could in announcing things that were radical and exciting, like open selections, BBC reform. We announced party democracy reforms. We announced things that we were going to do in the party to try and win an election, like change the whole approach to communications and how the party relates to people and members and communities, reset the relationship with the trade union movement. Like there were lots of things that were good and quite radical. But you can only announce them, I'm sure they get good showing in the press and in broadcast. But if they don't cut through to people, which is going the next level, that suggests that there just isn't the enthusiasm for the contest. And I think that's what we suffered from is there wasn't people willing to engage. People were just feeling really defeated. They were feeling deflated about the whole thing. I just want to say two things, just as an appendage to what you just said, Matt. So there was, from the sounds of it, and this is what I've heard elsewhere, there was succession planning from the leader's office in terms of what happens next after December result. No, there wasn't. There was no succession planning. No. You would say that was one of the major reasons why Keir Starmer came out of the blocks, neutralised the criticisms in a way that Rebecca Lomberty... So already she was starting from a difficult position because Labour losing. And then that absence of a succession plan kind of sealed the deal. Yes. So people thought we might have a chance at one stage of catching up was a real testament to her and to the team because we really... In the early stages, there was nothing. We got everything up and running and it looked like a decent campaign. The launch was great, yeah, I remember. And I thought she did a series of very, very good interviews where she came across very well. I thought she... I think she's very capable, she's intelligent, she's across the detail, which is good. A good candidate, a very good person to work with. But Keir was way ahead and he was way ahead because he had the infrastructure in place and he had the people in place and he had the money. And that was what we were trying to nail him on.  Now, not only was there not a succession plan, the rules of the game weren't exactly in our favour as well.  And then that would have been actually quite helpful because they were not just helpful to us on a cynical level, but also fair, I think, and members have a right to know that stuff. I think that 12% was the general public. I've just looked it up. The link come on it, say, I think it's the general public, only 12% think he changed the party for the better and 56% for the worse. Labour members, it's 27%. Labour members, okay, so that's still not great. Changed the party for the worse, 36%. Oh, and that's Labour members who think it was changed the party for the worse. Yes. So even among Labour members, they're not particularly enamoured with Corbynism at this point in time. And the more centrist is 44% public, 43% Labour members. So there's very little difference there. You see, it's such a broad category. I like the idea of Labour being more rhetorically centrist. I like the idea of Labour wearing nice suits and going, we just want to just calm things down, reset the economy, and maybe being rhetorically radical isn't a thing. I think that was one of the successes of the 2017, like you say, the manifesto. It just tapped into a common sense and people were, yeah, why don't we do that already? Is that centrism? I don't know. Yeah, no, exactly. I think that there's a difference between being centrist on a kind of ideological level on the spectrum of like, in case there was that social economic liberalism and where the public centre of gravity is. I mean, most people would say I'm a centrist because they see themselves as the arbiter of common sense. And that is sort of the proxy, right? So, yeah, it's things that are radical but seem reasonable to the public and radical given where we are. So, like, yeah, not taxing corporations the level that they were taxed in 2011 isn't radical. It's pretty reasonable and reasonable to most people. But given where we were, it was kind of quite a radical shift. It was like increasing it by a substantial amount. Equally, free tuition fees isn't particularly radical. It's the case across Europe. And this was some of the things Becky was trying to say in the campaign is that we need to articulate what we stand for and we need to articulate our vision for the country in terms that don't frighten people, in terms that do appeal to people's sense of what's to be expected. What do you think is next for the Labour left then?  It feels like you know why you think Rebecca Longbailey sort of lost the campaign which is that actually, I mean, this is something we've talked about on the show in terms of Bernie Sanders also not winning the Democratic primary and excellent candidate, is that maybe, well, the public let alone the members aren't as far left as, you know, people like us on Navarra Media might have hoped they were. So, if that is the conclusion you've come to what role do you think the Labour left do play in the Labour Party now? How do you see the left organising what role do they have? How do you think a momentum, for example, should relate to a leader like Keir Starmer? Well, I think the left has to support the leadership and it doesn't mean that uncritically, it doesn't mean uncritically support it and come what may on everything it does but support trying to attain the Labour government. And not be wreckers and contribute constructively, be as constructive as possible and contribute ideas. And I think those ideas, you know, for example, Jonathan Reynolds is going to be the shadow DWP secretary, he's in favour of universal basic income, like I think they're going to be receptive to radical ideas. I think this is very, very different to Ed Miliband. Ed Miliband, he still had the Blairites kicking about and he had to accommodate them. And I don't feel like Keir has felt like he's had to accommodate them to the extent that Ed Miliband had to. I don't think he wanted to. So I think it's a very, very different story now and we are still influential in this context. But if we marginalise ourselves, we won't be. So I think we have to contribute constructively and be as constructive as possible and, as I say, rebuild that alliance with the soft left. Was that a conscious reason why Rebecca Long-Bailey was so rarely sort of even let alone a tactually barely criticised Keir Starmer? So one of the things I thought in terms of that would have made her victory more likely would have been, for example, if, say, she jumped on Keir Starmer when in the morning he said he wouldn't speak to the Sun during a Labour leadership election and then in the afternoon said he would do after a Labour leadership election. And I thought at the time Rebecca Long-Bailey should really be going, Keir Starmer is a flip-flopper over this. But there is, you know, the alternative position, I suppose, is that if she already saw the writing on the wall and saw that Keir Starmer was going to lead this particular race then she didn't want to make an enemy of him given that she knew he was ultimately at some point not going to be her boss and going to decide whether or not she'd be in the shadow cabinet and whether or not he would embrace the left or see them as an enemy. Was that potentially why Rebecca Long-Bailey held her tongue? I don't think so. I think it was more... She was reluctant to do attack. For many of the same reasons Jeremy was, which is that particularly attacking on her own side didn't feel comfortable doing that. Didn't feel comfortable attacking other candidates. So I think that's fair enough. In a leadership context, particularly when you're seen as the continuity candidate of the bureaucracy in the leader's office even if there was no succession plan, you're seen as that to... I think there was a feeling of like we're going to put forward a positive vision. We're not going to attack the other... I don't know, it just didn't feel right. It didn't feel right at the Hustings to do it. The Hustings were not set up for that kind of antagonism. It didn't feel right to do it in the press and I felt like Keir was running a positive campaign and they did a good job of that and if we're attacking him it can look a bit desperate. I've got two questions for you, Matt. Quickly, do you think aspirational socialism was a good frame? That's the first one. And then secondly, do you think that there was a failure generally with the campaign and so much as... Very quickly, Lisa and Andy got to represent herself as the candidate for the non-London members, the non-metropolitan members, sort of in touch with working class, Labour supporters, voters. Got an endorsement from the NUM. Got an endorsement from the GMB. I saw that all happening and I just thought this should all be happening for Rebecca Long-Bailey. Maybe not the actual endorsement from the GMB but it seemed to me that there was an attempt to frame Rebecca Long-Bailey as the kind of young, millennial momentum candidate, which is great. You need that. You need to map those people. But at the same time, there wasn't an attempt to reach out to the other parts of his vote, which really matter. You've already said the soft left, but also older people who might be in leave voting seats where the CLP has just been through thick and thin together, where there's a very different political economy, a very different political conversation to Manchester, to Brighton, to London. So those are two questions. The aspirational socialism one and then the younger metropolitan demographic. So, first of all, the NUM is about 10 old blokes sitting in someone's front room. It was symbolic, wasn't it? It was symbolic though, wasn't it? Okay, fine. But I wouldn't read too much into the NUM and the GMB were not hugely supportive of the Green New Deal and that kind of green radicalism that Rebecca wanted to represent. So I think that those things have to be taken into account and it was actually pretty inevitable that Lisa would get the GMB nomination. I would say as well though that Lisa was in a unique position in the race, particularly in the final three because she wasn't having to or feeling like she was having to defend the previous leadership. So she did have this kind of freedom, I think. It looked like a freedom to say what she wanted and she looked more like the straight talking on his politics candid, which is the space that Jeremy occupied in 2015. But if you are the establishment, if you are the bureaucracy, if you do represent what you have to be accountable for, the decisions that were taken by the leadership, it's very difficult to do that. We weren't outsiders, we weren't insurgents. We were running a very, very different campaign to Jeremy in 2015 and Jeremy in 2016 and we had to. And it was about the context and I think that people have to bear that in mind. Jeremy was the right person to lead the Labour Party in 2015 and he was the right person to lead the Labour Party in 2016 and Labour members, that's why they voted for it. But I feel like the context changes. Things move on and I think Jeremy Corbyn was the person who had the best chance of winning that election in 2017 of all the candidates that stood in 2015. Obviously more than Owen Smith. I think his brand of insurgent anti-establishment politics nearly did the job in 2017. And I think it's come very, very close basically. In 2020, we're in a different world now. We've lost the general election. Members are looking for something different and I think we have to recognise that. We can't just keep running the same campaign again and again. We've got a couple of questions I want to throw in from the audience. Spiritual human asks, was RLB campaign consciously or by consequence of just running, making sure Keir Starmer expressed socialist credentials thereby pushing his campaign more left than it may have wanted? And Derby PA asks, will we ever get to know who funded Sir Starmer? I might just jump in on that second one actually. I think in the next edition of Private Eye, Solomon Hughes today tweeted that it's going to become apparent that a major funder for Change UK was one of Keir Starmer's funders, but it won't be named until that edition of Private Eye comes out. He's a journalist for Private Eye. Matt, I'll go to you for that first question and then if you've got any goss on the second one. Was it a conscious decision or just by consequence of RLB standing that Keir Starmer was pushed to the left? And I suppose to what extent do you think he was pushed to the left? That's a very good question. I think by consequence, it wasn't conscious. Obviously, I think it's important that the left runs in leadership contests to be standard barriers for a particular type of politics to stick big red flags in the ground and start conversations and affect the discourse on policy. I think it's very important, but I think what we were able to do is I think draw Keir out to much firmer commitment just by making those commitments ourselves and being in the contest. That wasn't the reason that Rebecca ran, obviously. Rebecca was in it to win it. But yes, I think the outcome was better than it would have been if she didn't run. And in terms of... Just to finish that point, I think it's really important now that as an organised left we hold the leadership to those commitments. That's absolutely fair. He's absolutely fair enough to hold the leadership to policy commitments and to scrutinise them and Keir on those commitments. I don't think that's wrecking. And I think that we have to draw the distinction between that and what the Labour right does. And I think it's really important that they remain marginalised. And will we ever get to know who funded Keir Starmer? Well, look, I wanted to do a direct mail shot like he did. It would have cost £300,000. So... Which was pretty much all the money that we had. So... Someone was funding it. Some people, individuals, entities were funding it. And I think, look, I wasn't... I don't think we were unfair asking... They would disclose who those donors were for the interest of transparency. We believe it's a principled issue for us, you know? I hope that those donors, whoever they are, don't exert a huge amount of influence over him. But you don't get something for nothing in life and in politics. So that was my worry, is like, if he wins, he's going to owe all these people, you know, influence. And therefore it's going to be more difficult to keep him left. I don't know how much influence you're going to get over Keir Starmer for £300,000. I feel like that was...  I mean, depending on how you look at it, well, an opposition which conformed more to the type of what they expect from Westminster politicians, which you might look at as protecting the vested interests of the powerful, or, I mean, you can frame it however you want. Aaron, do you want to come in? Or should I go to a question from an audience member? You go in. Go, ask more. Okay, so TS... Well, this is a very good question. I think this is going to be actually the key question, or one of the key questions for Keir Starmer going forward. Is the Labour Party under Keir Starmer able to bring the progressive younger voters along that will need to stand a chance at the next general election? Does he have that kind of appeal or instinct? I have some thoughts on that, but I'm going to go to you first. Who wants to take that, Matt? We've got Matt for the guests. I think so. I think he can. And I think that really it comes down to policy. And I think if you can keep a lot of the policies that were in the 2019 manifesto that appealed to younger people, he's already talked in the campaign about abolishing tuition fees. He's appointed Rebecca as Shadow Education Secretary, so I feel like that commitment is safe. Obviously, I think there's space to go much further, but we don't know what the world's going to be like in 2024. You spoke at the beginning of the programme before I came in about how much economic upheaval there's going to be as a result of the coronavirus. So how we rebuild and what the economy looks like next month, let alone next year, it's difficult to say. And obviously, the election is not till 2024. So I think he's going to have to be radical in his offer. And if he can combine radicalism with credibility and ensure the appearance of credibility and inspire confidence in older voters, then I think the policies will do the rest for younger voters. I think he's going to really struggle to keep a lot of younger voters. The reason being, one of his USPs' big selling point is respectability politics.  Now, that doesn't win you elections. Jeremy Corbyn did all of that stuff, and I'm not suggesting it does win you elections. But the secret source is in keeping that coalition Jeremy Corbyn got, which was more than 10 million people last year in December, which was still a failure, but that was more than either Ed Miliband or Gordon Brown or Tony Blair in 2005. How do you keep that coalition together and then get an extra two, three million? And I think even just keeping that coalition together is quite hard, especially if there's any sort of departure, if they leave behind a lot of left-wing policies. We've already seen it with Ed Miliband between 2010, 2015. The Green Party in 2015 got almost a million votes. I don't think that could be necessarily repeated because I think the behavior of the Green Party in the last several years has really exposed them for what they are. But it's got to be a concern. Young people aren't going to mess it. Young people in ethnic minorities, by the way. This is a front bench now. There's not a single... There's Lisa Nandy who's mixed race, mixed heritage. She's got a senior role. But other than her and David Lamey, there's no real. And then you've got Marsha Cordova. But Diane Abbott was a shadow foreign secretary. You've got a lot of Bane people who aren't there anymore in senior roles. So why should Bane people vote Labour if they're not seeing representation of Bane people at the top levels of the party? Labour take these people for granted. And I think they do so at their own peril. So I think you will struggle. But I think the solution there is the left needs to recompose itself and bloody quickly through the socialist MPs in parliament, through the left trade unions, the United CWU, FBU, Baker's Union, through momentum, through TWT. And what I think is actually in many ways the most important takeaway here is that the next three months are more important than the last three months. That might sound crazy because you had a decent candidate with a decent chance of, you know, she came second. You have to bear in mind that until Jeremy Corbyn, radical left candidates came last or didn't run in Labour leadership contests. But the next three months matter more than the last three months because now it's about recomposing, re-solidifying those left forces. And I don't think Labour can win an election without them in order. And also, I don't think Keir Starmer will have a concrete centre-left policy proposal without them having their house in order because all the countervailing pressures, as we've said yesterday, from the media, from the parliamentary Labour Party, from the Tories, from big business, take it right. And unless you have a powerful, coherent left to stop that to mitigate and actually hopefully to drag it in the opposite direction and at the same time building consent in public more broadly for that programme, I think Labour have big problems. Keir Starmer's interest, I would argue, perhaps a bit of a counterintuitive argument, it's in Keir Starmer's interest if he wants to be the Prime Minister for the left to organise itself, to mobilise itself quickly and effectively. I mean, I'd make... I'm surprisingly, I suppose, I'd make exactly the same argument. I mean, I do think that why Keir Starmer's position is so interesting right now is that on an institutional level, the left really don't have very much leverage at all because I think that Keir Starmer could quite easily demote all the lefties from Shadow Cabinet. He can sack Jenny Formby. No one in the media is going to care. They're just all going to clap. Most of the PLP will just clap and it's not as if sort of Rebecca Long Bailey or anyone on the left is going to be given a chance to wreck his chances because they won't get airwaves in the same way that Wes Streeting or Jess Phillips did. Also, they're just numerically weaker in the parliamentary Labour Party than the right were. So whilst Keir Starmer, if he wanted to, I think could tomorrow basically purge the left from the Labour Party, the reason I hope he won't is because he has enough foresight to realise that the only way he's going to win a general election is by keeping the left on board for two reasons. One, because they're his only bolster and ballast against the right, you know, taking him down as they took down Ed Miliband. Ed Miliband didn't have really anyone to the left of him and that meant that he was completely in hoc to the people to the right of him and it meant that we went into the 2015 general election with completely wishy-washy offer that just didn't inspire anyone. At the same time, I think this does come down to this youth question and I think the only way that the Labour Party is going to win at this point really is by looking like a coalition because, yeah, I'm not convinced that Keir Starmer himself as a person is going to be able to mobilise young voters. I think he's going to be perfectly acceptable to young voters. I don't think he's going to switch them off, because we just need a dynamic, pluralist youth wing of the Labour Party to be making sure that people turn out at the next general election because, you know, you cannot take young voters for granted. That's something that we, you know, the last five years of electoral history have proven beyond doubt. We can't take young voters for granted, of course not, but, I mean, I do think that the real problem Labour has is with older voters. I think that is the big problem. I didn't want to vote for Jeremy Corbyn. We do have to find a way. In 2017, a lot of them stayed at home. A lot of them, because of the dementia tax, they didn't bother. We've got to find a way of trying to win back some of those older voters and I just feel like, yes, okay, we can keep the younger people hopefully we can with the policies that hopefully Keir is going to stick to and I do think that we can, as you said, we can ensure that we put pressure on the leader to make sure that he sticks to those commitments. But I also think that he knows that when the right come for him, it's only going to be the left that defends him and he'd be mad to alienate the left at any stage because I think it's true. I think if the right come for him, the left would defend him and I think, as I say, it all comes back to the alliance between the soft left and the left. If we can build that, maintain that, then we'll be in a much, much better position in the future.


Welcome back to my channel guys, it's your girl Coco styles and on this channel. We talk about beauty fashion lifestyle and styling today I wanted to get into my Beauty products that I absolutely love and swear by I did a video recently about things that I swear by that I would rebuy but this list has Beauty products as well as makeup in this video I'm gonna share my top makeup brands that I swear by and skin care products that I actually use on A regular basis as a young woman who's in her 40s, I think it's really important for us to pay attention to our skin Pay attention to the products that we're buying If we're gonna try a new product definitely do a skin patch test first on anything Whether that's your hair your body Anything new that you're adding to your routine. You want to always do a patch test now. I am not a dermatologist I just like to take care of my skin gonna start out with makeup that I've been wearing for four plus years that I Swear by now each product that I mentioned I feel like they are affordable if it's not affordable for some I am a hundred percent sure you can find something with similar or the exact ingredients Okay, I'm sitting in front of my vanity so it's really really bright in here today So I'm gonna start out with my makeup brand and for those of you guys who are new here The lights sometimes can make me look a little bit lighter But I am a dark skin woman and I'll start off with my foundation that I use on a regular basis So I'm gonna start off with my NARS As you can see that sheer glow foundation and This is the color people say it wrong, but it says marquises Okay For the girls who do not love makeup and do not want to cover up a lot of the I guess your natural imperfections on your skin go for something like this I am gonna try one more to have two in my rotation I only use a really small amount of this and I don't put a ton of makeup on So if you can look at my skin very closely, I do not have a lot Pump one pump and I just kind of spread it around so NARS brand is a brand that I absolutely love I have not had any issues as far as skin irritation. So for me as a girl in her forties I do not need to go through acne As an adult So I'm very careful with what I use and I also don't try a bunch of new stuff on my skin as far as makeup But I will Probably try something as far as skin care depending on the type of research and things that I find out as far as my research So this is a foundation that I absolutely love if you're getting into makeup. I would definitely say check out NARS I love it. No issues with my skin and I would definitely recommend it and again. This is marquises I don't even know if you guys could actually see that because it's like really bright Marquises is that one. I also have this other NARS foundation This is more of a full coverage. The reason why I don't use this one Because it definitely covers my everything and I personally don't like that Maybe if I was doing like a photo shoot But I do still want certain things to kind of like shine through I have a couple of beauty marks on my face that I try not to cover them even if I have like a mark I do like to have it shown. So these are the two they are both marquises saying This one does not come with a pump top. You have to buy it separate But all in all I absolutely love this foundation the next favorite makeup item in holy grail would be my two Concealers by NARS now you're gonna notice that a lot of the products that I that I am using are from NARS This one is a little bit darker. This one's a little bit like lighter I use this one lab as a top layer to make it a little bit brighter and then I add this one first Absolutely love the creamy concealer. Now. I am looking for a new concealer That is solely because sometimes I feel like this is running out rather quick, but I love it It's smooth I have no issues with like creasing or anything like that and it's probably because I put on my Translucent powder first and then I actually add this on Next so two colors one is one is cafe and the other one is Amande, which is the lighter version Absolutely love them super creamy and I think they are pretty affordable, but these are my holy grail I think the only other concealer I use is the little cheap one from LA girl And that's for like my eyebrows or something like that, but these right here girlies I am going to swear about this. Maybe I will start trying other makeup And show you guys especially on my skin tone Just need to make sure I'm in a position to where it's not too bright and you could actually see how something looks on my skin So I'll probably do like lipstick or something Maybe what do you guys think? Let me know what you guys think so the other holy grail Would be I Laura Mercier Powder so if you're applying makeup again, I'm not a makeup guru, but if you want to start trying makeup Regardless of how old you are I do the bare minimum But if you want to try it out try out the Laura Mercier the honey version I like this version better than the translucent one. It's just too light for me But I definitely would recommend this one. I don't know if the color is gonna come up on here You probably it's a little yellowish a little bit. You probably really can't tell But I like this a lot I do not put this all over my face, but I definitely would swear by this one, especially under here I don't put a ton. I do not want it to crease So when you are applying any type of makeup under your eyes, you got a little wrinkle because it happens Definitely check this out and the other thing before I actually put anything on Bobby Brown and rich vitamin enriched face base Listen It's almost gone. Can you guys see I? Absolutely love this. Okay It does have like a perfumy smell So I was a little skeptical at first because I thought it would break my skin out, but it did not so This is probably like my third bottle, but absolutely love it.  I don't know what my deal is. I still do it and it's probably bad for my skin But I've been doing this since I was a small kid. All right So let's get into the next next product that I absolutely love and that is my holy grail be my morphe bronzer Now can you guys see that color come up? I tried the Nars one it just didn't do anything for my skin as a dark-skinned woman. The name of this one is leader It's very dark and it's definitely Dark skin girl friendly. Okay, and for those of you guys who like oh, you're not that I am dark skin There are variations to being dark skin. The lights do make me look lighter. I'm a dark skin woman Some women may look darker on camera because they are probably darker than I am if that makes sense but this is different variations of us and This I absolutely love I'm probably gonna always buy this one because I have not found one that I absolutely love yet Maybe I probably should watch some of the makeup girlies because I'm sure there's more, but I love this one it's a holy grail for me and I Swear by it. So these are just holy grails that I'm gonna always swear by and always absolutely wear When I go for makeup, most of these items are like everyday makeup that I put on every single day Nothing is kind of over the top The only thing I would say is if I don't have one like a bunch of powder and stuff I'm probably not gonna put on my all nighter. This is another holy grail I do want to try a new setting spray. This one is fine, but I do want to try a new one I think it's called OS or something like that, but for now, this is my travel size when my other one is in the drawer So this is another holy grail for me I feel like setting spray is like the magic touch and it's like Sucks everything on your face together like a painting even if you don't wear a lot So if you guys look at my skin, it's not a ton of makeup on me It's really not I put like a little bit of foundation I'll put the powder I'll put my other holy grail which I'm gonna show you right now this Mac Press powder, and I'll show you guys that it's not Soup you can't really see it. It's not super dark It's like a reddish But it's not like covering my skin, but I absolutely love this press powder and this is dark deep Actually, it's a mineralized powder. Love it. Love it. Love it. I've been using it for a really really long time Let's open it back up for you guys. I've been using this for a really really long time and I swear by it.  I'm not really big on like a glammed up face Um, I don't know sometimes I wear lashes sometimes most of the times I don't and maybe I need to start But it's so hard to get on like I just don't have the patience for but I'm cool without them I am because I'll take them off every night. I wouldn't be able to sleep in those So this is another holy grail that I absolutely love and the last three makeup items that I absolutely swear by Are these three lipsticks Okay, let me open them up And try not to make a mess. Here's three Lipsticks, let me see if I can pull them up a little bit more for you guys okay Three lipsticks that I love This top right one Is photo by mac this middle one is spirit Not spirit myth and the last one is spirit So spirit I wear a lot and I also put myth in the middle photo. I would do the same kind of setup as I would do um spirit So these are my natural color lipsticks if you are a dark skin girl Definitely check these out. I absolutely love these the reason why I like these a lot is because I feel like for dark skin women It's really hard for us to find something that is natural um in a nice neutral color without being too pale on the lips Definitely love this now myth in the middle is kind of bright However, once you put on some chestnut liner, which is another um Holy grail of mine You won't have the issue of it looking too pale for me It's just something that I absolutely love And I think I purchased this I discovered this like 2015 I believe I think 2015 but those are my holy grails as far as my makeup products I'm going to get into my skincare products and show you guys those as well So let me know if you got what you guys think so far if you stay to this part of the video Make sure you are liking the video below and I'll do more of these for you guys I did say that I do not try a bunch of new things on my skin And that is solely because your girl is not trying to get a dull acne Like I'm just not trying to deal with that So I kind of like stick to the same things up until recently where I actually purchased some new products Not the cheapest, but I absolutely Love them and they are now a part of my holy holy grail guys the first product that I have shown you guys a million times it is a holy grail It's affordable. You can get it at any drugstore. I recently thought that it was discontinued and I was panicking The reason why I was panicking is because I have been using this product Since I was in my early 20s Okay, it's been around for that long. It's a cream cleanser No issues to my skin and it's probably because it's a cream cleanser. It's about six bucks That's it I like it. My esthetician did tell me she's like the the reason why you probably don't have any really bad skin issues It's because you use a cream cleanser And child I was using Vaseline, but this is a holy grail. It's so bright so you guys can't see it But this is my neutrogena. Um deep clean cleanser Absolutely love it affordable. I recently started double cleansing and started using this Dermalogica pre cleanse Yeah, I don't even know if y'all can see because it's so bright This Let me tell you it's not cheap But this will get all of Whatever it is in your eye like any mascara This will get it out. You only need a little bit No skin issues. It does have slight a slight Medicine you kind of smell a little bit. I don't mind it, but I love it I just rub rub rub when I tell you in between my lashes are clean from any type of mascara This is your girl. You only need a little bit. So I would definitely recommend if you are having Okay, I'll give you an example If you take a shower at night and wash your face and do all that and wake up and you still have mascara in your eye Check this out So that's another that's a new holy grail. I'm probably forever going to buy that When it's available because sometimes it's completely sold out into um, that's a far and altar I'll probably have to get it online But that is another holy grail that I'm gonna always use on my skin Another holy grail is something that is also affordable and that is the neutrogena face mask Now jackie aina mentioned these many years ago And this is a part of like the neutrogena um hydro boost line Absolutely love it along with their hyaluronic acid. So i'm gonna show you guys I bought hyaluronic acid Which I thought And I bought the wrong one the other day. So i'm a little upset, but this is the hyaluronic water gel It's a little bit different from I don't even know if you guys can see it It's a little bit different from the hyaluronic acid because it's like a white color But the hyaluronic acid along with this baby You don't know what you're missing. Okay So that's another holy grail the rest of the items are new to my skincare But I've been using them for some months now.  Um Let me see. Yeah, you're not gonna be able to see it. Well, maybe Can you see that? That's the skin fix barrier and the confidence and cream um moisturizer Girls I got the big one by accident. Okay, but I'm glad I got it Between this and my new vitamin c My skin feels so plumped when I'm on my way to bed.  It just feels so good So these two moisturizers, they're not the cheapest But I think this goes a long way. You only need a small tidbit of each of these If you can get the little scooper that will definitely help so you're not over using your product But this along with my other holy grail I will never not use this now This is my new vitamin c image D. I don't even know if it's focusing for you guys When I tell you between this and this It's your secret sauce. Okay, you have to be able to clean your skin properly I've said this before I am not an esthetician, but I know that clean skin is where it's at So another part of my holy grail Another thing that's new Would be my peter thomas roth face scrub It's very gentle. You only need a little bit. It ain't cheap, but it is a holy grail I've tried the neutrogena space scrub the next day It looked like I had like a heat rash on my face. So I immediately ceased all use on that This one no issues and I don't know if it's because it's a consider a luxury brand I don't know. I just try to get things that do not mess up my skin And immediately I was able to see that difference the next day from that scrub from neutrogena The other thing is for my dark skin girl for a women period I wasn't a girl who wears sunscreen a lot. I would put like no sunscreen spf This I would use it one of my products that I used to use another moisturizer. It had it in it, but This one it's my lens guys. I got the wrong lens and I hope you guys can see that Oh, this is called La Roche Jose Now this is the daily anti-accident serum with sunscreen Love it. You only need a little bit. I do not put this on that night I only put it on when I'm going out into the sun So that's it for the holy grails for my skin And then I'm going to just show you guys again What I've been using for a few months now, which is the clean skin club I don't even know clean skin club towelettes A girl just did a tiktok and she was saying that viva something Um that she's using because they feel soft I got a discount with these they come every 90 days two boxes I like it. I don't think it's that bad in price, especially if you can get like a discount. I think I pay For two boxes Like $21 It's not that bad I got a coupon whenever I started whenever I signed up for it. I did get like a discount So I'm cool with that. So those are all of my beauty products that are absolutely That are absolutely my holy grail products I'm never going to stop using them if you guys want more videos with skincare Let me know I do not try a bunch of stuff I'm just going to tell you guys that now But if I do see something that comes out as far as like a makeup or something I definitely will bring that to you guys I do want to start trying fenty products That is solely because I want to give you guys um, some black Brands that do have great skincare products and makeup so you guys can try it too Now I am almost a hundred percent sure you guys have seen Women do products makeup videos all over the place, but Not from me So I'll share that with you guys when I do try them out, which is probably going to be pretty pretty soon As far as the foundation I do want to try out bobby brown I'm going to check that one out. I'm going to check it out. I've seen some good reviews So I'll check them out as well But thank you guys for tuning into this video and I will catch you guys in the next one If you stay to the end of this video, please comment cocoa We see you don't forget to follow me on instagram at cocoa styles nyc and cocoa styles and why And my personal style blog cocoa styles nyc and style services cocoa styles and why and I'm on ticketing ticketing talk Cocoa styles nyc and I will catch you guys in the next one. Bye guys


Hello everyone. My topic is prenatal ultrasonographic detection of saprocoxidyl teratoma, a case rip. Myself, Dr. Shivani Damadi, I am junior resident at Government Medical College, Mirage. Saprocoxidyl teratoma is a rare tumor that arises from embryonic germ cells. It is the most common congenital tumor in fetus and neonates, with an incidence of 1 in 35,000-40,000 live birds. There is recognized female predilection with male to female ratio of 1 is to 4. Sacrocoxidyl teratoma arises from embryonic germ cells that are normally present in sacrocoxidyl region. They are thought to arise from tautipotent cells from the node of hensin at the anterior aspect of the coccyx by about a second to third weeks of gestation. Thus, the tumor is composed of all three germ cells, i.e. ectoderm, mesoderm and endoderm. At prenatal ultrason, majority of these tumors are seen solid or mixed cystic and solid, external caudal mass. High fit and mortality is seen due to complications such as high output heart failure resulting from arteriovenous communication, with subsequent polyhydrominus and hydropes. I am presenting you a case of 22 years old primigravida with 5 weeks of eminoria came to the obstetive opedic for routine examination at our institution. On general examination, her BP was 110 by 70 mmHg, pulse rate was 80 to BPM and there was no pallor or ictus. On clinical examination, respiratory or cardiovascular system was normal. Her abdomen examination showed a relaxed uterus of 15 to 20 weeks.  She was advised by second trimester prenatal ultrasonography as a part of routine investigation. Her previous prenatal ultrasonograms detected no abnormalities. There was no history of consent union's marriage and no history of animalist babies in both side of the families. A two-dimensional ultrasound examination was performed in our institution on Philips affinity 50 ultrasonography equipment, which revealed a single life pregnancy of 20 weeks, 5 days, with fetus presenting a 21 by 29 by 23 mm solid cystic mass seen arising below the lower end of sacrocoxygen region, extending as exophytic mass externality. On color Doppler, there was internal flow within the solid component. The mass was predominantly external with minimum pre-sacral component. Tricuspid regurgitation was noted with structurally normal heart. Middle cerebral artery peak sister-early velocity was 0.86 mm. No ultrasonographic evidence of fetal anemia was present. Both lateral ventricles appeared normal. No evidence of intracranial lesion was identified. Vertibular spine and spinal canal appeared normal. She was concerned for termination of pregnancy to avoid the complications. After the termination of pregnancy in the prenatal ultrasonographic diagnosis, type 1 ascending was confirmed clinically. This is the figure 1, which is societal section on ultrasound showing a solid cystic tumor mass arising from sacrocoxygen region of fetus suggestive of sacrocoxygen teratum. Figure 2 shows societal section on ultrasound showing intrapelvic, which is shown by a white arrow, and extrapelvic shown by a red arrow, sacrocoxygen mass. Figure 3 is societal section ultrasound image with Doppler showing internal vascularity of the mass. Figure 4 and 5 are the gross specimens of male fetus with type 1 ascity confirming the findings of ultrasonography. Sacrocoxyl teratoma is an extra gonadal germ cell tumor that develops in the fetal and neonatal periods. Sacrocoxygen teratoma is a type 1 germ cell tumor in which only teratoma and gyoza tumors arise from the extra gonadal sites. It is believed to originate through epigenetic reprogramming of early primordial germ cells migrating from the yolk sac to the gonadal regions. These cells fail to migrate important from the control of embryonic inductors differentiate into various tissues which are aberrant to sacrocoxygen region and thus gives rise to sacrocoxygen teratoma. The association of sacrocoxygen teratoma with the common location of sacrocoxygen region is thought to be due to the large number of pluripotential cells which are usually found in the corded regions of the embryo closely associated with the distal sacrum and corpus. SCTs are either benign which are matured or malignant which are immature composed of embryonic elements. Mature teratomas are more common in both neonates that is 68% and older children that is 73%. According to Hickey and Latin there is a definite propensity for the sacrocoxygen teratoma to undergo malignant change usually after four months of life but apparently infrequently after childhood. It cannot be foretold clinically which teratoma has malignant potentials. Classification of sacrocoxygen teratoma. The SCTs will be subdivided and classified according to their location. Type 1 tumors predominantly external sacrocoxygen with only a minima pre sacral component. Type 2 are tumors presenting externally but with a significant intrapelvic extension. Type 3 are the tumors where apparent externally but the predominant mass was pelvic and extended into the abdomen. Type 4 are the pre sacral with no external presentation. On imaging findings, it is crucial to make an early prenatal diagnosis of SCT since mortality is inversely related to the gestational age at the time of diagnosis. Later, the diagnosis is made versus the prognosis. It is possible to determine the localization and size of SCT along the degree of involvement of intrapelvic structures with sonograph. The teratomas exhibit three sonographic patterns. Mixers of cystic and solid components in equal proportions, predominantly solid with few scattered unecoic areas and unilocular cystic masks. The sonographic appearance of the SCT can vary as it depends on multiple components of the tumor like calcification, cystic component, necrosis and intratumoral hemorrhage. The increased ekogenicity with post-acoustic shadowing can signify the dystrophic calcification in the areas of hemorrhage or rudimentary fragments of maldeveloped bones. Now, we will come to the differential diagnosis. Despite the fact that the prenatal diagnosis could be done with certainty, the major sonographic differential diagnosis should include anterior or posterior meningomyelosis, conjoined twins, especially in large tumors, hemangioma and neuroectrodermal cysts. Cystic sacrocoxial teratomas detected at prenatal ultrasound may be confused with meningomyelosis. However, meningocytes are usually seen superior to the level of sacrocoxial region and the septations are uncommon in cystic mass as it is often seen with teratoma. In sacrocoxial teratomas, sacrum is usually intact although dystrophic changes might be present. Also, there is a rare possibility that meningocytes and teratoma may coexist. A dumbbell shift sacrocoxial teratoma may be mistaken for a hemangioma or an hypoma. In such a dilemma, imaging studies either CT or MRI imaging help to define the deep extent of the region and help suggest the true diagnosis. In the case of a pre-sacral mass, if it is purely cystic lesion, the differential diagnosis should include a rectal duplication cyst and anterior meningocytes. However, unlike teratomas, these cystic masses are usually not multiloculated and do not contain fright or calcification. Neuroplastoma should be the primary consideration if the mass is solid. Large teratomas has a high perinatal mortality pertaining to high output heart failure resulting from arteriovenous communication with subsequent polyhydroaminous and hydropes. Additional secondary issues that need to be considered are the amount of intrapelvic tumour with bladder obstruction, hydronephrosis, urinary dilatation and tumour rupture. Gastrointestinal obstruction may also occur due to pelvic compression by the tumour. Prenataly-diagnosed sacrocoxygeal teratoma have a total perinatal mortality of 54% which is due to pregnancy termination, intrautrient death and neotatal death. Now, coming to treatment and prognosis. To monitor the fetal growth and tumour size and to assess for the development of hydropes, serial antinatal sonography should be utilised. Volume reduction amniocentesis and tocolysis may be required to treat symptomatic polyhydroaminous and prevent pre-tum delivery. However, surgical excision includes of oxygectomy with additional chemotherapy is the mainstay for marignan tumours. Sacrocoxygeal and pharyngeal teratomas are not thought to be inherited in Mendelian or polygenic passion. It is therefore important to reassure patients that they are not at increased risk of bearing another child with these lesions. Thank you.


The study examined the solubility of Hesperidin, HES, in various aqueous deputectic solvents, deses, at different temperatures. The solubilities of HES in these deses were determined using Vanthoff, Jouabanakri, and modified Apelblatt-Jouabanakri equations. Additionally, the Hanssen solubility parameter was calculated to analyze the dissolution process of HES in the four aqueous deses. This article was authored by Hamayat Shikari, Mohammed Targi Zafarana Mota, Masoomah Maktapa, and others.