Wow, that is a bright light. Defcon, 20 years. So I've been at about eight of the cons and it has been pretty incredible to see how things have changed over there. I'm actually quite surprised that so many of you are here today because Jeff's over talking in one of the other rooms. I figured that he would suck all the energy out of this room so I hope I have something mildly interesting to say. Back in 1999, I was still in the Navy and Defcon was still kind of a scary place for government and Navy guys to go. But one of my guys, Sean Murphy, Sean, you're not out there are you? He said, hey, you know, we had to go out there. I think that would be something cool to do for the Navy to go show the flag. And so we talked to the skipper and convinced him to let us send two people out here. But because we wanted to kind of be incognito, he had to give us special permission. So I had two guys that actually grew their hair out and grew beards for about two months, which was pretty unusual. And they were always getting stopped and saying, hey, sailor, you need a haircut. And so anyway, it was kind of interesting back then. Jeff's not here, but this is pretty cool that Defcon has been able to be around this long. Some people in the room here today probably weren't even born at the first Defcon 20 years ago. And if you've never heard the genesis of Defcon, how it actually started, you need to go buy Jeff a beer sometime and have him walk through it. But I'm going to walk through it really quickly here at a very high level. Jeff was living in Seattle at the time. He was living with a music producer that was producing hip hop music. And it was, I guess, kind of lame, but on the hip hop scene back then of something was cool, it was death. And I know that's pretty lame. And during the 90s, phone freaking was still the rage. And getting free access was what it was all about. And if you go back and you look at the number three key on your phone, it's DEF. So what really sealed it for Jeff, the name Defcon, actually it was the movie Wargames. And while Wargames had come out a few years earlier than that. In the movie Matthew Broderick, he hacks the Whopper computer. Anybody know what Whopper, remember what Whopper stands for? Somebody does. Has anybody seen the movie? Anyway, he hacks Whopper and starts playing a game called Global Thermonuclear War. And when they ask him, he says, what are the targets you want to enter into here? He puts in Seattle and Las Vegas. So he was living in Seattle at the time and he wanted to hold the con in Las Vegas. So it was like, you know, there's more to this. So anyway, that's how Defcon was born. So here we are 20 years later. And I think that's a testament to the staying power of our community and the significance of what our community, what the security community has grown to over the years. In the early days, even, you know, think about this back in 1992, computers were still pretty expensive. Not everybody had one like today, you know, when some of us have two or three or four or even a server farm in a closet at home. But the most important thing was there was no such thing as free internet access back then. I mean, there was no Wi-Fi.  It's kind of like, what's going on here? No free Wi-Fi.  But anyway, back then there was so much to learn. I mean, it was like, it was the beginning of what we're doing today. There was so much to learn and there really was no place for people to go and do that. Until DEF CON. And at DEF CON you can actually meet people that are coming up with the cool hacks and, you know, you're going to see some amazing stuff here today. And you can actually build relationships with these people. It's a place where you could begin to build trust. And really our community, the security community, exists because of the trust that we have with each other. The other thing, there were no security jobs. I mean, there were virtually no jobs in the security business back in 1992. So if you think about that for a second, 20 years ago the jobs that most of us have now didn't even exist. I know that there was no CISO or CSO jobs, maybe CSO jobs to the physical side. But back in, I was actually, I was in grad school in 1993 in one of my classes. We got to play with a beta version of this browser thing called Mosaic. And I can remember thinking at the time that this is absolutely the coolest thing in the world. This is going to change the world. And I mean, think about it, the browser was a new term. And there was no worldwide web, Google wasn't around. So for us in the security community at the time, if you needed something, if you needed to find out about something, you needed to research something, you needed to talk to somebody about something, you couldn't just go and do a search and find it. You actually, you had to know somebody. You had to know somebody who knew somebody. So DEF CON opened the door for us to meet people that we'd normally never get a chance to talk to. Science and scientists and government technologists, researchers, vendors, publishers. So it really kind of opened the window for, you know, for the community that we have today. So you're probably wondering what the heck does all this have to do with Homeland Security and the Christopher Columbus Rule? A couple of people asked me that over the last couple of days. What is this Christopher Columbus Rule you're talking about? Well, the Deputy Secretary at DHS is probably one of the smartest people in the world that I know.  But what she calls the Christopher Columbus Rule is this, never fail to distinguish what's new from what's new to you. So what I wanted to talk about today are some of the things that DHS is doing that are contrary to what I think people typically think about the government and really specifically the Department of Homeland Security. The government has become very good over the years at dealing with and responding to incidents in the physical world. But the cyber world, especially over the last couple of years, has really caused us to rethink and react differently to a variety of different things. And as my friend Tom Kellerman, many of you know Tom, he's with Trend Micro now, and I was recently quoted in an article saying that, now anyone can download a cyber collision cop, a cyber getaway car, and a cyber grenade. It's a pretty cool statement.  I don't think that I understand your business or your company better than you do. And I get that a lot from people as I go around that people seem to think that we do think we're smarter than the private sector. And I can tell you from my perspective, having been at DHS for about seven months now and I came from the private sector, I certainly don't think that the government is smarter than all you all and what you guys are doing in your own organizations. So the mission of DHS is to ensure a safe, secure, resilient place where the American way of life can thrive. It always sounds to me like if any of you are old enough to remember the Superman show that used to come on every afternoon, it started with truth, justice in the American way. It always reminds me of that. But I can tell you that employees at the Department of Homeland Security, at least within our organization, go to work every day thinking about that mission statement. So while the government isn't historically known for innovation or thinking outside the box, that's changed a lot really over the years but a lot over the past year at the Department of Homeland Security. Specifically, I think the way we've been driven to approach cybersecurity has caused us to be more flexible as we develop and implement new security solutions and services. We're hiring a lot of people from the private sector that are bringing new concepts of thinking. As I said, I've been there for seven months now and I've been purposefully, very specifically, targetedly hiring people that have a reputation for thinking outside the box, for thinking the way that government folks don't normally tend to think. Now I can tell you it's been a little bit unsettling for a lot of people at DHS and in the government but the 21st century is a terrible time to be a control freak in my mind. In fact, Secretary Napolitano appointed Jeff Moss to the Homeland Security Advisory Council a couple of years ago. There were a lot of eyebrows raised in the hacker community, especially here at DEF CON. I know Jeff took a lot of grief for that initially. But I can tell you he's been center stage on a lot of initiatives in the government and really helping us push the envelope and think differently. The Secretary recently appointed Jeff to a task force on looking at work force, cyber work force issues at DHS which I hope that we will then turn around and apply more broadly to the rest of government and even to the private sector. I have never asked Jeff this question directly but I would almost guarantee you that 10 years ago if you would have asked Jeff if he would have asked him if he thought he would be working this closely with the government that probably would have been pretty interesting to see his response. So anyway, I'm here today representing the Department of Homeland Security because I want to tell you about some of the things that we're doing but more importantly some of the things I think that we have in common and I also want to challenge you with a few things as I wrap my little talk up here. So you're all here at DEF CON to learn about new technologies and new techniques and new opportunities and no matter what your motivation is for what you do whether it's looking for zero days writing new apps or just wanting to learn how to run your organization better. Ultimately I think or at least I hope that we're here because we care about national security and we care about security within our organizations which contribute to national security in a large measure. I can't legitimately call myself a hacker these days but I have spent all of my adult life in this business and so the one thing I hope is that we do have a common concern for the safety of our nation. The United States is both a cyber power and a cyber target and General Alexander from NSA is speaking I think at noon today and I encourage you to go here because I think he'll talk a lot more about that. The critical infrastructure our society depends on every day relies on technology and is also very increasingly dependent upon cyber security. Those of you who were over at the Black Hat, Sean Henry formerly of the FBI gave the keynote on Wednesday and talked a lot about that. In fact you can read Sean talks about a lot in the media and been some pretty interesting discussions that he's started. But our economic vitality as a nation is really dependent upon the critical infrastructure for things we need like our communications, our transportation, electricity, water all of those critical infrastructure things are dependent upon the technology and the cyber security that underpins all of that. Defending our critical infrastructures that support our businesses and government requires innovation and bold thinking and that's what everyone in this room has the power to get involved with. Partnerships, collaboration and information sharing are essential to cyber security. The more partners we have the better protected and less vulnerable we all are. No one, no one company, no one country, no one government, no one organization can do it all. I still think there's a bit of a perception, slowly changing I think but there's a bit of a perception that the government is clueless about cyber security and I can tell you that is, it couldn't be farther from the truth. So while there's certainly some government organizations and private sector organizations that are more mature than others, we're also pretty technically advanced in a lot of ways and we have a lot of really smart people doing some fairly advanced work in a lot of areas. So really that's what I want to spend the rest of the time talking about are those issues. So we have three primary cyber responsibilities for the nation, the Department of Homeland Security. We secure the .gov environment for the federal civilian departments. We help the private sector secure their networks primarily in the critical infrastructure areas and then we also lead and coordinate responses to national cyber events that rise to some national significance. And in 2011, U.S. CERT received over 106,000 incident reports from government and private sector organizations around the country. They also issued more than 5,200 alerts and advisories. So if you do the math, that's almost 300 incident reports and 14 alerts and advisories every single day of the year last year. And I can tell you right now we're going to do more than that this year. Our industrial control system CERT conducted 78 on-site assessments of civilian control system entities last year and worked with those organizations providing them recommendations with how they could improve their security posture. The ICS CERT also distributed more than 1,100 copies of our C-SET tool and we conducted more than 40 industrial control system training sessions both at our facility in Idaho Falls and on our road shows around the country. As anyone, I can't see, but so I want to ask the question, I guess. The industrial control systems facility in Idaho Falls, I encourage you to check that out. It's something that anyone can participate in and I've seen different training facilities around the world where people do a variety of different things. And I tell you, the facility we have in Idaho Falls is absolutely the best industrial control system training, cybersecurity training facility in the world. And I encourage you, if you haven't been to it and you can get on the schedule and attend that training, well worthwhile and it's free by the way. You just pay your freight to get there and while you're there. Really a great program. We pay particular attention at DHS for industrial control systems. It's kind of one of my passions having come from the electricity industry before I came to DHS. I was the Chief Security Officer at the North American Electric Reliability Corporation and I worked with about 5,000, I worked with all of the electric utilities across North America. That's U.S. and Canada and even a couple in Mexico on working with them on ensuring that they were at least taking advantage of what we had to offer at NERC with respect to cybersecurity across their control system environments. We also operate the National Cybersecurity and Communications Integration Center or NCIC, which really is the nexus of cybersecurity information sharing in the federal government and increasingly with the private sector. We have, it's a 24-7 operations and we have people in there from all over the public and private sector. The various ISACs, the financial services, electric sector, IT sector, ISACs are represented on our watch floor. We have different federal government agencies represented there. We have the FBI, Secret Service, Coast Guard. We have a number of different organizations out there and I can tell you anyone who's ever worked in an operations center, it's the informal relationships that matter more than the formal relationships. And out there when you have somebody from the Coast Guard or somebody from the Secret Service sitting next to somebody from a bank or somebody working in the financial sector and they see different events within their sector. They're getting different reports from different companies on different security-related events or incidents that are happening and you start seeing the magic that happens with that information sharing and how it really grows across the watch floor and we're able to get a much better operational picture of what's happening across the nation actually. In combating cybercrime we work closely with the Secret Service, Immigration and Custom, the FBI and really any other law enforcement organization in the country both at the federal level as well as the state local level too. So not only do we have a lot of exciting and important work going on in our operations, we participate in a lot of pretty advanced research out of our R&D department in the Science and Technology Directorate at DHS. They sponsor a number of projects that have resulted in new technology and they continue to drive new initiatives. Way back in 2003 when the president released the National Strategy to Secure Cyberspace the report called out and said that DNS and BGP were two of the protocols that were actually most vulnerable and needed the most attention. So well I think everyone agrees that this is pretty important in the overall internet security. There wasn't a lot of commercial advantage for a company taking up that banner. So really that was an appropriate role for the government to step in and invest the time and money in to begin maturing the security of those protocols. So DHS provided a lot of funding and leadership. Dr. Doug Maughan is one of our, actually he runs the R&D department at DHS and really he is a great guy but he's been very vocal and forceful about pushing on some things that we all, we in the security business think are really important. He really pushed hard on DNS and DHS was one of the organizations, I'm not saying the only one but it was one of the organizations that really pushed hard in getting DNSSEC rolled out. So now DNSSEC as you know is rolling out across all of the different top level domains and over 70 countries have their top level domains already signed with DNSSEC. We're also providing funding for the development and employment of BGPSEC and as you probably know the protocol modifications are currently going through the ITF standards process now. And I just talked with Doug a couple days ago and he told me that they're also providing funding for development of routing public key infrastructure RPKI which provides signatures on address blocks provided to registries and ISPs. So that's just kind of a little tip of what we're doing. You know we're certainly not a, we're not an incutile like of an organization. We're not, although we do provide funding to some startups that have some promise for things that we look for that could develop into something that more broadly is transferable to the government and the private sector. There's just a lot of interesting things going, a lot of great opportunities within DHS to get involved with some of those things. So what else are we doing? I'm keyed on three prime areas that I believe we need to stay focused on to make the nation stronger. These include three things. Building a world-class workforce for DHS in the nation. Strengthening partnerships across the government private sector and achieving operational excellence. So building a world-class workforce over the past 20 years anybody that's been in this business for that long knows that we've constantly reinvented ourselves. I mean the things change so rapidly. I mean the things that I worry about today as a, you know as a security professional are not the things I worried about a year ago. I mean the threats they're different, the vulnerabilities are different. They've changed and you know my experience tells me that the things I'm worried about today are not going to be the things that I'm worried about 12 months from now. So even at DHS we've had to evolve. You know the following the 9-11 disaster the Congress decided that we needed an organization that was focused on Homeland Security. So we had got the Department of Homeland Security. But that the department is really an aggregation of about two dozen different departments and agencies. So there's a, you can imagine there's a lot of growing things that go along with aggregating those many, those different kinds of organizations. Some of which have been around for a long time. You know the Secret Service and the Coast Guard those are very legacy driven organizations and bringing them into one very very large organization has been some challenges. But I mean DHS we're, our organization we're about 240,000 people across the globe really. Four years ago in my organization today we had about 40 people. Today we have close to 400 people doing everything from running the N-Kick, running U.S. cert, running ICS cert to doing our national education training, education training programs and our national cybersecurity awareness programs. So we really do a lot. We don't just do operations. We do part of our mission, part of my mission is to go out and spread the gospel. And you know talking to a group like an audience like you today is different than talking to an auditorium full of people in a town or in a university somewhere. The level of awareness of the threat and the vulnerabilities that we deal with on a daily basis simply not there. So it's a big deal for us. Big part of our mission is to go out and spread that gospel across the nation. So just like you and your jobs our workload continues to grow which means we have to have better trained people all the time. So I can't see your hands but I'm going to ask the question anyway. How many people have all of the cybersecurity talent? Oh, thank you. Wow, magic. How many people have all of the cybersecurity talent in your companies or your organizations that you want and that you think you need? No one. So that means there's not enough cybersecurity talent in the world today. Well, I agree with that. And what I'm talking about here I'm talking about the uber talented people. I mean the ninja type people that the kind of people that if you had 10 or 15 or 20 or more room like this I could rule the world. Most companies don't have that. You know, coming from the private sector and working with electric utilities across the nation there's probably 20 really large electric companies in the country. But there are 4,800 or so that are not very large. And I can tell you a lot of those companies are clueless, absolutely clueless. So we as a community have to figure out how we can raise the bar for everyone. So we have a problem and that problem is that we don't have enough of those uber talented people to protect our private sector companies, our government and our critical infrastructures. And those are the people we depend on. You guys are the people that we depend on. The nation depends on. Identifying, cultivating and creating the next generation of cybersecurity professionals is critical to our economic viability and the security of the nation of our society actually. I don't think that's hyperbole and I really can't overemphasize how important that is. I was in Mountain View a couple of weeks ago. I go out and talk to companies and talk to startups every now and then and see what kind of things they're working on, if they're things that we that are translatable or transferable back into the government or if they're things that I think have potential as that next big thing. And I was talking with one company, a small company, there were 77 people in the company. Really cool product and they've grown from four people to 77 people in about four years. So that's a great, that's a success. The bad part about it is they have 55 open, 55 vacancies in the company that they can't find the talented people for. That's a big deal. I was talking with someone last night from a very large company and he said they, that is their number one problem, is finding the really talented people to come in. And it takes so long, he said it took 18 months for them once they identified somebody to get them in the company. So that may be a different kind of a problem. That sounds like a federal government bureaucracy problem to me, but so this is a big deal. It's something that we, I think as a community, need to be more concerned about. So I believe our first step to solve the problem is a cultural one. We need to make people want to choose cyber spirit as a career.  I cannot tell you how many, you know, as I go around and talk to schools, both at the grade school and high school and university level, people simply do not know that you can actually have a career doing this. I was talking to three high school kids last week and when I said, hey, you know, there are people that want to hire you. You finish your education, there are people that want to hire you and they were pretty blown away by it. But that's good. I mean, so we just have to get better. We, the government and the private sector have to work together on changing that public perception, figure out how we can actually make it cool.  So DHS is taking active measures to cultivate the next generation of cyber security professionals. We do a number of things. I'm going to run through a couple of the different programs that we are involved with. We have a partnership with the National Institutes of Standards and Technology in a nationally coordinated effort focused on cyber security awareness, education, training and professional development. It's called the NICE program.  I wish I'd have been around when I would have named it something other than NICE. NICE stands for National Initiative for Cyber Security Education. We also have a partnership with General Alexander's team at the National Security Agency for the National Centers for Academic Excellence by promoting higher education and producing graduates with cyber security expertise at 145 different universities and colleges across the country. We also have a partnership with the National Science Foundation called Scholarship for Service Program that offers scholarships for two years and then you pay back two years of service in a federal government agency. I really like that program. I actually like all those programs because it's kind of a win-win. We're increasing the talent pool in the country. We're floating the boat a little bit higher but we get first crack at hiring some of these people back into a sponsor of the National Collegiate Cyber Defense Competition and actually we help sponsor, we co-sponsor a number of other cyber challenge events. I attended the championship for that National Collegiate Cyber Defense Competition a couple months ago in San Antonio and I tell people all the time, if you're not going there and recruiting, you're missing an incredible opportunity.  I mean, there are big companies that are vying for the 20 year old kids' attention because they are really looking to hire them. Two years ago, Boeing was there and Boeing hired all late of the guys on the winning team right there. So a great recruiting opportunity and I really encourage people to go do that. So I talked about some of the college programs and I think they're really important but I don't want to be misunderstood about something. Some of the best security people I know, some of the most brilliant minds I know in our business never went to college. So I think that's lost, a lot of times we focus on going to college and these academic programs at universities and colleges. I don't want to miss, not everybody has to go to college. Those great people that I talk about, they spent those four years with hands on keyboards spending 20 hours a day hacking, thinking, learning, talking to other people. So I'm not going to poo poo the college education because I really do think it's important but it's not the most important thing and we can't you know, I've been to in a couple of organizations where HR didn't want to hire people if they didn't have a college degree and I fought that battle for the past 20 years and I think we all need to recognize that because it is a big deal.  So one of my loftier goals at DHS is to actually make it a stop on somebody's career path. Now I'm not naive enough to believe that everybody in here is going to want to run and jump and come and join work for the government I'll say we have some pretty cool opportunities in the government we have some a very cool mission to protect the nation we have cool tools so it's not that it's a career choice for everybody but you know what come and work for the government for a couple of years two years, three years get some experience especially if you're new in the game it works great on a resume and it gives you the kind of experience that will allow you to go back to go out and compete a little bit better in the broader community so I talked to so while we're hiring great people at DHS just like many of you keeping those people is a challenge sometimes as I just mentioned and I encourage this by the way mention somebody come and work for the government for two or three years then they go off and do something else but of course somebody works for you for two or three years they're just getting competent enough where you can have them go and do other things and that's when you know other people are coming in with offering better money or a new challenge so we have to do that too I mean we have to and we think very, very specifically about this about how do we retain our programs that we focus on certainly with our entry level training we bring somebody in they get the same kind of basic training that probably most of you provide your new employees we really focus on that try to create that culture where they realize that we value that and then we have cyber rotations where we actually rotate people give them the opportunity after they've been there a while to go and work in other parts of DHS and you can go work in the Coast Guard you can go work in the Secret Service you can go work in the Secret Service has a National Forensics Laboratory great place to go we have a malware lab within the US CERT organization it's another great place to go and get some different experience so those guys look like they have guns oh no they're not cops so these rotational assignments are really really important for us and they broaden the experience and then when they come back to the organization they're much more valuable to all of us we also do formal mentoring where actually somebody can say buddy them up with somebody that does have more experience and they actually spend a year or two being formally mentored and then we have a masters level program where people take classes remotely from the Naval Postgraduate School and they end up getting a master's degree in cyber security from NPS my alma mater by the way so we have a variety of missions at DHS and in case you didn't pick up on it I'm trying to convince you that DHS is a cool place to work so my second goal is strengthening partnerships across government and the private sector nation sharing and public-private partnerships are things we've heard about for a long time and they're critical to our success but we really have to work together on this the private sector owns and operates roughly 85% of the nation's critical infrastructure so collaboration is really important and partnerships are even more important because they add a lot of value they help us with their effective force multiplier their essential components to building awareness and education with our stakeholders as I mentioned earlier the circles of trust might be the most important component of our business Socrates said the way to gain a good reputation is to endeavor to be what you desire to appear I said this at black at yesterday I think I might be the first guy to quote Socrates at DEF CON I think this describes a trust model pretty well because in our business we're all about having credibility not being a poser so we all know that partnerships are important it's my job to make sure that DHS continues to strengthen them build trusted relationships and cultivate them that result in valuable information sharing across the government and the private sector So my third goal is achieving operational excellence There are threats everywhere and we all see them mine may be different than yours but it will happen in a lot of respects My goal is to make DHS continue to be the lead for security in the federal government I also want us to be the key organization the private sector looks for to help in securing the critical infrastructure and the NKIC is really that place where we're seeing that now the call volume and interaction with the private sector and the NKIC is going through the roof people are beginning to realize that there's a lot of value in communicating with DHS from a threatened vulnerability perspective because we have a lot of information as we gather information from one company we share that out broadly you extrapolate that across the entire nation that's what results in all of those alerts and advisories So not only are we looking to hire the best people we can find and build a great talent pool we're also developing and implementing some of the very best products that this is available we're also focused on streamlining our operational areas so that efficiency and consistency are embedded in everything we do so you've heard that story this is kind of the way I worked in building the security programs in the different organizations I've done the story of you don't have to outrun the barrier, you just have to outrun your buddy well we all be building programs kind of with that in mind we build the bar high enough so that we become too much of a challenge and bad guys go somewhere else they go where the buddies aren't running fast enough and we as a nation need to be thinking about that going back to my first comment about we're both a cyber power and a cyber target I'd rather be a target of opportunity any day than a target of choice by the way so I'd like to leave you with three challenges and these are things that will help us in our defense of the nation but also help you and your companies first off, continue talking about cyber security to everybody you can I know it's a bit of a cliche but as I mentioned earlier and you guys know this too you get out in different communities you get in different areas and groups and people are clueless about what we do absolutely clueless about the threats that we face and the impact that it could have on our life and on our society you guys are the champions so we really need we the nation need everybody in here to raise the awareness level go out and speak at a school at a grammar school or high school get involved with a program at a school I was at Cal Poly Pomona last week they held a cyber camp they hold a cyber camp every year and I was at a conference and he's here somewhere this guy is a national treasure truly truly what he does at Cal Poly Pomona is phenomenal for those of you that don't know a polytechnical university is different than a regular university their motto is they learn by doing so you go through four years of classes at a polytech but each one of the classes has a lab you actually have hands on experience with everything you do and at Cal Poly Pomona they have really built one of the I think one of the premier cyber security programs in the nation anyway at the last week at the cyber camp 37 people participated in a week of training and then they had a CTF event at the end of the week and so it was just watching these and some of them were like 16 years old they looked like and they actually had a 60 year old dude in there too in the program it just kind of shows you the range of the people that are getting involved with some of these things so we are sponsoring a number of these different programs and does anyone know Alex Levinson Alex here Eric Cornelius Eric Betterby here well Alex both Alex and Eric were they were parts of these programs a couple of years ago Alex is now a senior security engineer at Zynga you know one of the great gaming companies up in San Francisco Eric he works for us at DHS he's an industrial control system security guy probably one of the most elite security guys in the industrial control system space in the entire world but I think that speaks to the quality of these programs that are turning out people like that I was actually talking with a guy from Rackspace yesterday and they actually sponsored some programs too at the university level where they're working with universities with people at the university on these kind of things just kind of after school programs so these are the kind of programs that we as a nation we need your companies to support get involved with some of these things the second challenge is to do whatever you can to make security less complicated and confusing for the average user we've been saying it for years but complexity is the enemy of good security we need to continue getting better about building security in so there's less bolting on later I'm going to tell Scott Charney's story many of you guys have probably heard some of you have heard Scott talk about this Scott Charney is the Vice President of Trustworthy Computing at Microsoft he tells this great story that he has a 4 year old son and an 80 year old mother and he has the same problem with both of them his 4 year old son will be on the computer and he'll get a pop up and his son just clicks right through it and goes on because he can't read his 80 year old mother who by the way has a PhD on a computer and she'll get a pop up and she clicks through because she doesn't understand what it means so we have to get better, we as a community have to get better especially if you're developing programs or you're writing code we have to get better about building security and making it easier for the average consumer to understand this I told this story yesterday I always talk to my dad on the weekend either Saturday or Sunday and so I see his phone number pop up on my phone on Saturday or Sunday it's not a big deal, I know it's dad who wants a chat for a little bit but if I ever get a call during the week on a Monday night or a Tuesday night or a Wednesday night I always know he's got some kind of computer problem he's got some and I always tell him I said dad don't click on anything if you get a pop up call me and so I get these late night calls and he says okay I have this pop up and he's trying to explain it to me in a minute we have to make it easier for consumers to deal with this kind of stuff so I want to talk about open source just one for one second I'm a believer in open source I know that for some people they think that the government is opposed to open source I'm trying to change that at least at DHS I think open source has a lot of value I mean from the very beginning I've loved open source technology because it's kind of it's like evolution you live if you're bad you die and we all have a part in making that making some of those decisions I think open source has a lot of value in helping making things easier for that consumer so it's said that you can recover from a poor decision but you can't recover from indecision so my last challenge to you is to execute use your talents for good and not evil be part of the solution don't be part of the problem do something good for your country because I can tell you we as a community have a lot of value to the country we can do a lot of really good things but we need to focus on doing those good things take your ideas and innovations and do something positive Tony Sager many of you know Tony he recently retired from the 25 or 30 years forever at the national security agency Tony's absolutely one of the most brilliant people in the world and he's so plain spoken and just he gets it and he knows how to take the most complex thing and turn it into something simple Tony says automate everything you can and when you get done figure out how to automate everything else so that we can save humans for work worthy of humans there's something profound in that I think and Rich Betlick Rich is the CSO at Mandiant he said last week or actually a couple months ago was quoted as saying the average cyber espionage attack goes on for 416 days before the average company discovers it's been hacked we have to get better at executing to change that we as a community have to get better at executing 416 days that's hard facts that's not just hyperbole that's not just made up numbers they know that we have to get better and it's our job it's all of our job to get better executing to mitigate those kinds of things so that's it and I'm out of time that's alright you can rush me out of here now anyway thank you very much enjoy DEF CON this is awesome 20 years


They like, yeah. We're live. Okay, you guys. All right, you want me to take it or do you want to start? Okay, now he's gone. He's quiet. Okay. All right, everybody. My name is Kate Higdon. I'm Kevin D'All from Owensboro, Kentucky, and I'm super excited to be on here for this activity called BLIT. I have an amazing team member of mine that is a rising champ. She leads a lot of activity calls. She leads our team calls. Ms. Erica Busby. She's going to be coming on out in our activities. I'm going to give you one little homework assignment. I know this is weird. I'm giving you a homework assignment at the beginning, but I do not want you to do this during this particular activity. I just want you to write this down so that you make sure you go and do this tonight. Because I don't know if you guys are more... Oh, can Erica... I'm going to give you some of that. I can't, I'm not a host anymore. And I don't know if y'all are aware, but we have new bundles. Everybody's doing that. I know like some of the other countries are waiting for their other, for their bundles to update. Erica, are you still a co-host? Erica? Yes, I'm going through new people. Yep. Yeah, awesome. Thank you. All right. So we've got these new bundles. We've got these new bundles, you all. This is a big deal. And one of the things you need to make sure that you're doing tonight is go find all your scripts that you have saved on your phone.  You do not want someone to ask you your opinion on how to get started and you don't have the language ready to go. That makes sense, everyone. So make sure you're going in and changing all of that tonight. And so you are ready and set and heading towards 2023. So I'm going to let Erica get you guys started getting you warmed up. Tonight's activities will be very different than the ones we had earlier today that is on purpose. We're wanting you to do different things, different times of the day. Right now, the way the algorithms are working, you really need to be posting more than once a day. Like that's really going to help you showing up in the feed is posting and having a presence more than just once a day. And these activity calls are just going to be a way to set a new routine for you. How many of you put a one in the chat if you are leaving old habits and old routines in 2022? Put a one in the chat if you are leaving stuff in 2022. Oh, this is just raising her hand. She's like, yeah, right now. I'm leaving it. I'm leaving it, right? Okay, we are leaving bad habits. We are leaving.  We're leaving self-doubt. We're leaving self-sabotage. We're leaving all of these things in the past and we are stepping into 2023 as the person we want to become. Okay, we're yet. We are entering 2023 as the person we want to become. And that means showing up more. So Erica, I'm gonna hand it over. I know I get really chatty, big shocker there. Erica, I'm gonna hand it over to you for our first three activities. All right, thanks, Kate. Hey, y'all, I'm Erica Busby. I am from the upstate of South Carolina. And so I'm gonna be kicking us off tonight and getting us into activity. We are going to start by warming up our algorithm. So like Kate mentioned, we need to post a couple of times, but there are some things that we can do before we make a post that will help to warm up the algorithm so that when we do post, it gets pushed out there and we get more eyes on it. So this is a system called PMS, not the PMS you are probably thinking of. It's post message stories. So when we talk about the P, the post, we're going to actually, we're not talking about us posting. They're gonna comment on others posts. These are non-provers posts. So you don't want to go comment on Kate's post or Dustin's post. You wanna comment on people who are not provers because the more you comment on other provers, the more you're going to see their stuff and you're not gonna be seeing other people's stuff. So let's take a couple of minutes and when I say comment on someone's post, don't just hit the like button or the heart button. Actually give them some value. You want to comment on if it's a picture of their family, you know, how great their family looks or whatever it is. But let's take a few minutes and scroll through. Social media, it could be Facebook, it could be Instagram. Just pick your platform and let's comment on five posts. As you're finishing this, drop a one in the chat when you're done. Erica, can you talk to see if I can hear you? Yeah, can you hear me now? My goodness, I lost audio, so I missed the first step, that's okay, I'll catch up. We were commenting on five non-provers posts. Okay, so let's move on to the second activity. And you can do more of these when we get off, you don't have to stop at five. So you can just jot down what we did and then always add more later if you want. So the M and PMS is for message. So we want to message five people and you wanna send them a message of positivity, something that is going to just kind of make them smile. So I am going to put, let's see if it's still pasted. Yay, okay. So I'm gonna put an example of a message that I might send somebody in the chat. Hey, Sally, hope you were having a great Wednesday, just, I'm supposed to say spreading, not speaking, just spreading some love here on Facebook. How was your Christmas? So it's not a weird message. I might send this to somebody that I don't normally talk to, but if you got that from somebody, you would be like, oh, that's nice. So it's just something to put a smile on someone's face. You're starting a conversation and you're getting them in your inbox, which is the important thing. So another example would be, hey, Sally, I hope you had an amazing Christmas. Mine was a lot of fun. What are you doing to celebrate New Year's? So you're just starting conversations with people. So find something that fits you, that feels right for you. You don't have to use my words, you wanna make them your own, but let's send a message to five people. These can be people that you are in conversations with or people that you haven't talked to, whatever works for you. So one tip, if you are on Facebook Messenger doing this, at the top, you have these little icons of people that you can scroll through. Those are people who are actively online. So if you want to start a conversation with somebody who's actually online, you can just scroll through there and then choose your people that way. Then as you're finishing these, drop a one in the chat when you're done. Okay, so let's go on to the third activity. This is the S and PMS stories. So we've commented on posts, we've sent messages, and now we're going to comment on stories. So you can do this on Facebook or Instagram. If you are on Facebook, hold on, I got to interrupt. Did you say PMS? I mean, am I the one that thought that was funny? So you must not have had audio when I explained what that meant. I missed that part, I apologize. I apologize. So I know it's already interrupted, but keep going. No, you're good, that's a great reason to interrupt. So PMS was post message stories. So it's just an acronym for warming up the algorithm. Okay, so if you are on Facebook or Instagram at the top of whatever platform you choose, you have all of these stories. And so you can click on somebody's, sorry, I'm sorry, y'all, my dog chooses now to work. You wanted to leave the room. So go ahead and click on somebody's story, and then at the bottom, it'll say send message. So that's how you comment on a story. Don't just hit the heart or the laugh or the like button. You actually want to send a message and that is going to put you straight in their inbox. So that's the cool part about commenting on people's stories. So let's take a few minutes and send five methods or comment on five stories, non-proper stories. While you guys are doing that, I'm just gonna add, so some of you may know, one of my coaches, her name is Julia Roberts, not that Julia Roberts, literally that's what her Instagram is called. And this is a big part of how she builds, she calls it her dating system. And you're kind of dating people through their story because it does show up in their personal messages and it kind of how you build relationships. People love it when you comment on their story. Think about just your own story. When people comment, are you not like, and we do this for a career, other people don't. So when you comment on their stories, it just makes them feel so special. And is it relationships and what we do mostly about how we make people feel? Right? Not about what we say, it's about how we make people feel. So remember that when you're sending those messages in the story. Okay, I'll put a one in the chat when you've got those story messages sent, story messages and kind of see where you're at. We got fast fingers here. Angie and Patty got little fast fingers. They were to get after seven. I feel like I called someone fast fingers and somewhere Corey Calvin is laughing. I just know it. I just know it. I love my Proudette family so much. All right, Norma's got a one Erica. Okay, everybody, can y'all please give like some love to Erica. Erica, you're amazing. Thank you so much, big heart. Thank you so much for that. Yes, Dustin, PMS training. The closest thing to PMS that you might get, some of you fellas. All right, awesome, all the loves. Yes, Corey, finally you have PMS. I know you've always wanted PMS, awesome. Okay, you guys, we're gonna keep this pretty tight from here on out.  Remember that Dustin is streaming this to YouTube. So if you need to go back and watch it again to get some of the logistics of what I'm gonna be sharing with you. Cause for some of you it may be new. It may be very new for you. But we're gonna make a post and the post is not gonna be about the IFAS.  It's not gonna be about ketones necessarily and it's not gonna be about finances, the business necessarily. However, there's an undertone, okay? There's an undertone. The reason being is, yes, at the end of the month there's a ton of stuff going on with our company but you still cannot show up as the weirdo on social media just being like ketones, ketones, ketones, okay?  Do not be that person, right? Have posture, have posture and certainty in what you're posting. But remember that you still need to have other value added content. Remember the piggy bank training. I know a lot of you have watched the piggy bank training. You gotta keep making a deposit in that piggy bank in your social media piggy bank before you pull the withdrawal, which is your proof it post, okay? So what we're gonna do, write this down.  That can be my quote of the day. If you wanna quote me on that, that's my biggest business advice for you. Although a little weird, it's amazing. Like it's a fine line, like a little bit of weird. It's rocking awesome. It gives you lots of love because really you don't wanna be normal. So don't get me wrong. I do not want any of you to be normal.  So here's your post. What do you want to improve most all caps in the new year? What do you, and I'm gonna give options. What do you want to post most in the new year? I made this post, because I don't tell you guys to do anything that I do not do myself. I made this post right before I got on here with you guys, and I said, so A, health, B, relationships, C, finances, D, faith, E, personal growth, flash development. You can mix this up however you want. Just be very intentional of leaving health and finances on there. You might just wanna do health or financing. I wanted to give people multiple options, all right? Thank you Angie, I like it. What do you just see in the chat? What do you want to improve most in 2023? All right. Now, I have a pretty big following, so don't compare what your results are to me. I've been doing this for six years. You like intentionally using social media for my business. Okay, so, but I've already gotten quite a few comments on this. Now, what do you think I'm going to do for the people who post health or post financing? That is a conversation to be had. That makes sense? Yeah, really when every single one of those apply to prove it, truly they do. I'm a little more intentional with the whole health and finances, but I will probably start a conversation with everyone. Because sometime, let me, I'll tell y'all, not that many years ago, I was in foreclosure and I would have answered this and I would have never put finances. Thank you, Destin. Destin, show me. Do you make it into a color or just write it on the page? I normally do color, but I think this one was actually too long for me to put in color. That's what I was thinking too. Yeah, so mine's. Well, and here's the thing, I have a little bit of strategy around that. Y'all use a lot of the color background on Facebook. I learned this from Samantha Rose. She may be on here. Facebook loves it when you use their color background. Way more than when you go in Canva and make a picture and then post the picture. They love for you. They push it out more when you use their color background. I like my Facebook feed to have a variety of things. Have a line, have a color background, have a photo and also just have text. I just like that look on my personal social media, but I'm going to start conversations with all those people, specifically the ones who are saying help, because I'm like, oh, I got something for you. I got something for you. Now, when someone says help, am I gonna go in and be like, oh my gosh, I saw you posted for help. Here's my link. You might wanna check this out. I think it would be great. Have you ever heard of Keytongue? Let me tell you about Keytongue. La, la, la, la, la, la, la. No, Derek, stop. That's the sweetest thing.  Thank you, Derek. You're so sweet for posting that in the chat. People that can't see the chat are probably like, why is she so weird? Okay, so I'm gonna be posting that. I am not going to, I personally, when I start conversations with people on this, I ask questions. I ask questions. The power of your questions are so important because that's how you build relationships. Think about the people that you love being around. It's never the people who talk at you. It's always the people who ask you questions and wanna know more about you. Am I right? The most amazing humans are the ones when you walk away, you're like, I don't really know that I know anything about them, but like, I love them because all they did was ask questions about me. Right? So ask questions. Hey, I saw you posted that health is really important. Like what aspects of your health are you needing to lose some inches? Are you wanting to improve your strength, your performance? Like I completely understand I've been there too or I'm on that journey too. What are you doing? What are your plans for 2023 to improve health? Are y'all smelling what I stepped in here? Ask questions. Don't overthink it. Don't, again, don't be weird. Don't overthink it.  All right, so that is our post. Everybody got that? Besson's already shown proof. He's done it. He's following direction. All right, we're going to go to the next one. And this might, some of you, this is going to be easy breezy, pumpkin squeezy.  Put a two in the chat if you have used the stories option of asking questions. Put a two in the chat if you have used the ask questions sticker. Cory, the Instagram team, of course you have. Okay, awesome. All right, so we got some, we got some educated people here. I like it a little, okay, quote, unquote. All right, so I'm going to take you guys through this process. And again, I did this right before I came on. Okay, so we are going to go to your stories. We're going to go to your stories in Instagram. You don't have Instagram. I'm sorry. Instagram. Okay, so we're going to go to Instagram and we're going to go to stories. I'm just going to pull up any picture. Let me make sure it's not a decent, it's a decent picture to show you guys. So like, I've got a picture like this. It's not what I did, but I'll show you guys in a second. So I've got a picture of the fact. I'm going to go up here to the stickers. Okay, now this showing you how to do this is not the magic, all right? This is not the magic. So stay tuned. Don't tune out yet, all right? So we're going to go up here to the little sticker and we're going to go to the questions option. Y'all wait for it to get out. Questions, right here. I know it's backwards. And I'm going to say, ask me about my iFAST intermittent fasting program. Okay, I'm putting that right here. Everybody see that? And you're going to post it to your stories. Now I personally took a picture of me. I think it was a pretty cute little picture. My hair is looking kind of good tonight. I went out to dinner. So I, when everybody that knows me knows when my hair looks good, all videos will be made. The team gets all new videos, it's fabulous. So I did a picture of myself on this. And I asked this question. Now, after you post that, think to yourself, what are all the questions that you're getting? What are the questions that people are asking you right now about the iFAST?   So here are some questions. Ready? Do I have to buy one for every week of the month? Do I need this for every week of the month? Will I be hungry? Do ketones break the fast? Even better, will ketones break my fast? Okay, will ketones break my fast? What flavors are in it? What's that little plastic container? Because most people, most of your people don't know what ampoules are, okay? What's in that? What are the pills for? What are the pills for? I already fast, why is this better? Are y'all getting it? These are all questions that you're going to get. These are all questions that you're gonna get. You probably have more. Maybe you're gonna, maybe you want to hit it right. How much does it cost? Does it come with instruction? Do I have to already be drinking ketones? Y'all, like there's no end to the question. There's no end, all right? Everybody got that? Ooh, Angie Dokes says she loves what I'm throwing down. Straight up, buy us with that. All right, so once we've got that, everybody got that, you've got questions, you know where I'm going, you've got a flow, you feel it, you smell what I stepped in, you're following the trail, everybody got it, we're writing questions.  You, you and Amay are going to ask yourself one of these questions and no one will know that it was you. What I love, right? The magic of Instagram. Okay, so we're gonna go in here. Let me get through my story. I'm lost. Here's my question. Here's my question. Go into the ask question.  Of course I am, y'all. Yeah, I read the second grade level here, so come on now. I can't do anything. If I'm lost, is anybody else lost or just me? Am I really that far behind? Is it really just me? Everybody just called you out. Oh my goodness. I'm a private class. You guys keep going. I'll be in a private lesson. No, no, no, no, this is good. No, Louie said that. Okay, so I'm gonna slow down. Justin, this is great. I'm gonna do it. Can I like utilize you? Like let's do a little. Yeah, I mean. So do you know how to post the question in your story? Yes. Okay, so after you post the question and you add it to your story, it's in your story. So I'm gonna take a picture. Yeah. And I'm gonna put a question on there. Yes. Can I give you a little coaching right here? Yeah, what question should I ask? Well, first of all, I'm gonna tell you that you totally need to be doing this because with the knowledge that you have, you would like look at Corey's face right now. The knowledge that you have, this would be a whole new attitude to your business. Diddy responses.  Yeah, if nobody else, this is about me. This is about me, right? Okay, so you've got your post up, right? You put your story, did you put a question in your story? What question should I ask? Why don't you do, well, what's the question you're getting the most right now? Can I take this one? I have stage four breast cancer. Yeah, let's not do that one. Let's not do that one. That's the world I end up in, of course. Can I fast, long fasting is a big question I get, but I don't really like that one. Can I fast? Is fasting safe? No, I wouldn't do that one. I would do more like, do ketones break a fast? Oh, there you go. I would do something simple. Stay away from anything medical at all.  So do ketones break a fast? All right, so I do that and I'm gonna post it. Put it in your story. Add to see. Should I put like a location on it? No, not necessarily. Okay, should I hashtag it? Nope, leave it alone. No hashtags. All right, just making sure.  Karen, oh, Karen, okay. Karen, you're so right.   Am I making this worse for you all? Am I messing y'all up? No, no, this is, no.  Oh, no, I promise you, I promise you probably 60% of the people on here are having it and they're just not gonna raise their hand and say, what the heck? Look, Marybeth is like, this is helping. You guys, this is a really amazing tool. So we're gonna- I was gonna do, is that what I'm supposed to do? Yeah, take it down. Delete it. We went one step back. No, it's okay. Take it down. Well, yeah, I just got rid of it. Okay, okay, now take that picture. Take that picture. We're gonna redo this. Okay. Go to the stickers. Do you ask questions? Ooh, I don't know what a sticker is. Okay, up in the, I love this. Okay, but do I start at the store? Where do I go again? Like story? Do I go to my stories? Go to your stories. Okay, so I'm gonna add a new story. Yeah, go up to the little sticker icon. So I think- I don't need a picture, right? Do I need a picture? Yeah, you need your picture. Put your picture- Okay, okay. So you must, okay, I'm right where I was. Okay. Yeah. Do your sticker. Okay. Okay, now go to questions. Okay. It looks like this, right? That's what I did, you're right. Okay, now you're not gonna ask that question right here. Right here, you're gonna say, ask me about my iFAST program or my iFAST intermittent fasting program. Ask me about it. Okay, that's what you want them to do. Ask me about my iFAST inter... I'm saying intermittent fasting program. You don't have to, but I feel like people won't know what iFAST means. So intermittent fasting program. So it's gonna be this, Dustin. Can you see that? I know it's backwards. Okay, I got ya. Okay, you got all that? Yeah. Okay, now move it somewhere. You know, you can move your stickers. Yup. Move it wherever you want it to go and then add to your story. Is this helping you guys? Is this helping? Okay, I'm seeing head nods. All right, awesome, awesome. Me and Marybeth, we're throwing ourselves to the wolves here. No, I think this is perfect. I think honestly, this could not be going better. I'm so happy. Okay, so Marybeth's happy. Look, she's very happy right now. I see her. Okay, Derek's happy. We're all good. All right, now has it posted? Is it in your story? Ready to rock. Okay, so your next step everybody. Y'all love that we're doing this on Dustin. Okay, that's great. Okay, your next step. Gonna get a little, like, stay with me, people. Stay with me, okay? Because I'm telling you, once you learn this, you know it. And you've got this as arsenal, as a weapon. Okay, the next thing you're gonna do is go to your Instagram and open up your story. Open up your story. And you're gonna go find that one. Is that your... Where's the picture? I thought you had a picture. It's right there, but I just... Okay, okay. Then you're going to click on type something. Yeah, type something. Now you're going to say, do key tones break a fast? Y'all get it? So Dustin is pretending to be someone else, but it's okay because he gets these questions. All right, this is legit. So he's putting in here, do key tones break the fast? And then you're going to hit enter, okay? And then you're submitting it. It will tell you that it's been submitted. Got it? Got it. Okay, that was step two. All right, now here comes the match. You guys ready? All right, Dustin.  This is so fun.  You know, like when you have a poll, how you can click under activities and see the answered? You just swipe up on it and it goes to it, right? Yes, yes, or just swipe up and you're gonna see responses. So go do that. Okay, and then I can reply. Okay, when you reply, you wanna click share response. Got it? Message, do share response. Okay, now... I can legitimately go on there and just do a video over top of it. That's exactly right.  I get asked this question a lot. Actually, all research shows that key tones do not break the fast and blah, blah, blah, blah, blah. And there you go. And then... Now this goes back on my story then. It goes back on your stories and it shows that right after the question.  Oh, Karen, Karen wants to share a tip. Yes, Karen Pettit, please share your vast knowledge. I love it. Drop it on us. Okay, can you hear me okay? Yes. Is it weird that I have an Alex Gonzalez filter on my actual screen? Is that possible? I literally do. I have Alex Gonzalez filter on my thing. I mean... He put it on my phone. Is that what it is? All right, sorry, Karen, go ahead. And I'm sorry to interrupt. That's okay. So when you do this, you're gonna want to go ask all of your questions now. Like if you have 10 questions that you get a lot of, go ask them all in a row and get those in those responses because this will not allow you to ask questions after your story expires. But you'll be able to go back after it expires and they answer them. So you don't have to do them all at once. You need to ask all your questions now so that they're there. Okay. Does that make sense? Good. Do you guys see the power of it? I think it's really, it's really, really good.  That's when you are ready to. Norma's the queen of this. Norma could have done this whole little training too. She's got so much. There's so many of you on. You can sleep on me. I can't believe nobody taught me this. Samantha Rose taught me something earlier today too. I was like, are you kidding me? We can do that? I'm like, how amazing.  I'm glad we're doing all this because you get these killer tips that otherwise you just do the same thing. And it's like you're not working the system. It's just one extra tip that you can do that doesn't really require much time. So thank you guys, I'm gonna shut up now. I appreciate you all helping me out. Yeah, that was pretty much, that was pretty much our training for tonight.  So that's kind of your homework. Be ready for that. And I'm just super excited. Remember we have another activity call to tomorrow, same time, 1 p.m. Eastern, 9 p.m. Eastern. And I hope you guys are loving that. So you guys loving it? Let's see, Laura says, if you post it to Facebook, can you ask the questions too? Karen, you wanna answer that? How it works on Facebook? What was the question? Laura said, if you posted on Facebook, can you ask the questions too? You posted on Facebook. So when I did it on Instagram, it said to share on Facebook stories too. So I said yes, but I'm just wondering, can I also go in and anonymously ask questions on Facebook? You need to do it through Instagram, I believe. First, okay. And anything that you do on Instagram through stories will go for now, well, I don't wanna get too technical, but if you add a song to a story in Instagram, it will not go to Facebook. Okay. I stopped putting songs on it and just let it go so it would go to my Facebook. Okay. And not all the stickers work, going from Instagram to Facebook, which I don't understand. It's like the same freaking company at this point. But yeah, like the links and polls and all that don't always work. And reels don't either. If you share a reel, go over on Facebook. They can comment on your Instagram post that was sent to Facebook. Corey says yes it does. Corey, what? Yes, it does. I feel like your comment was late. Oh, sorry. I wasn't referring. I was referring to Lynn's comment about the reels. I'm not sure about the comments. I think I haven't used Facebook questions. I only do it on Instagram. So I'm not sure if you posted on Facebook if you can do the same exact thing and respond within Facebook the way you just did with Instagram. I'm not sure. I don't think I've had success with that, but don't quote me. So much to try and report back. I know. It's like, I'm gonna try it when we're done and see. I just post to Facebook first. I always post to Instagram and have it connect. So we'll have to, that'll be good. Maybe we'll talk about that on tomorrow's activity call. So thank you guys so much. Sorry to keep you on here so late. Dustin, thanks for asking questions. Did you guys find that super valuable to go through that actually like step by step with someone asking questions? Like I feel like if all of our activity calls were like that people would learn 10 times faster. Do y'all agree? So I'm encouraging you and I know Dustin would be too. When you have questions, stop and ask because you're helping everyone on the call when you do that. And maybe what we'll do in the future, we can try this. I don't know if it's gonna work or not, but maybe we could do like a screen recording of a new technical skill. Anytime we do a technical skill that requires, y'all I'm 46 and I feel like when Corey or Kate teach me some about Instagram, I'm legitimately, it's like somebody's punching me in the eyeballs with pencils. Like it's so, like for me to like digest it and figure out what they're saying, and I do, this is all I do. So like this is a lot of my time, but maybe we can do is we'll figure it out, but we can do a screen recording, we can share it. And then that way people can visually see it. I think that's some of visual person. I have to see it step by step. And then I'm like, oh, that makes sense. So maybe we could play more.  I just, I predict it, I see it. I already like where it's going. Yeah, I love it. I love it. Appreciate it. Okay, I love all these people, Adam, but y'all are amazing. This team is full in this way. Crazy amazing knowledge. Okay, I'm gonna, we're gonna hop off of here. Y'all got work to do. We're gonna crush the rest of the month. And remember my last tip for you is please be thinking about what you're leaving in 2022. What is not going with you into 2023. Please be thinking about that, journal that, think about it. And think about Dustin told Cameron and I this the other day and he was stuck with me. I did a training on the team. It's December 28th, 2023. You left all that stuff behind in 2022. How do you feel sitting in your skin right now knowing all that was left in 2022? How do you feel one year from today knowing that where you're at, right? It feels really good. Feels really good. Okay, I never like getting off. I feel like Brian, when it comes to this, like he's so bad BU is so bad at saying goodbye. I feel like that is the end of a Zoom. I'm really bad at saying goodbye. And I just love y'all, I just love y'all. Okay, but for real though, goodbye, goodbye. Bye everybody.