Okay. Yeah. So welcome to this session. This is a following app session from the plenary we had on maps yesterday. So we see that maps is less used than the other analytic gaps. At the same time, there is a clear change. I see many more maps now on the presentations at this conference than I've seen in previous years. So there is a change for sure. There is we have spent quite a lot of time on improving the maps up and what you can do. And we believe that we need to focus more on the capacity building. So people have not started to use the maps up in the same manner as with the other analytics apps. So we're going to have on this session. We are mainly focusing on how to build capacity. So Nora from his South Africa, where we arranged the last the HS2 maps Academy know in May will present some findings from that Academy. And then I will present some briefly some useful resources and also talked about the community of practice where we'd like to continue this discussion after this conference. And then hopefully we'll have time for some questions and feedback. But then I hand over to you, Nora. Okay, so the first question is that why are maps so underutilized? And to be very honest, I must tell you that it took me a long time before I plucked up the courage to ask somebody how do I make a map? And I've been using DHIs for so long. I think all the buttons scared me. But once I knew, there's been no stopping me. Everything must go into a map. So out of the fact that we and maps are one of the most powerful visualization tools. So out of that says, we need to have an Academy where we can impart this enthusiasm. So we want to talk about what we've learned from quite a few level two academies and not just the maps Academy. The capacity doesn't stick around for very long if you don't use it. You don't lose what you've used what you have learned. You forget it very easy. And we, the forgetting curve is very true. Just because you know how to do something doesn't mean that you are going to do it. It's also the willingness to do something. It's easier to do nothing. And we find that in a lot of health settings. We just go with the flow. When you send out an invitation for people to attend a training, you end up with lots of people that make you wonder why they are there. And it's a big issue because the people you want, don't always get there. So if we want to upgrade our maps Academy and make it more exciting, what do we think we need to do? Well, the first one is we need the correct people. We need the people who need to be there. We need technical map experts there. And this is one of the academies where you've got to have the program people because it's no good making maps in a vacuum. You need the HMI leadership so that they can understand the role of maps and promote them and make sure that you've got the proper printers for printing maps. We attempted to select the most appropriate team configuration. We had, I think at one stage, 135 people said, yes, they'd come. And then we looked at them and said, okay, who do we think should really be here? Who should we not be here? We had two themes. We had a technical theme and we had a data use theme. And so before the academy started, we went through what people said their job was and we allocated them. So it was no self-selection when you arrived on, oh, I think I'd like to go here. We in actual fact had two people who asked for change, which we then allowed, but people were happy to do that. Everybody had to work in their country team. We did have a few moans about that, but it was to develop capacity and support each other. And this is a list of the countries that were there. 12, I think we were quite happy with that eventual number. One of the more interesting aspects was that we wanted them to do a self-paced online course.  I think all academy leaders will tell you that's just wishful thinking. But by some miracle, we got 38 of them to finish. It started and didn't finish. And the course is actually still available online if you are interested to do it. I think it takes about an hour to two hours self-paced online. And one of the reasons we think for the completion was we kept on sending follow-up emails.  You know, is this something you stuck with? During the academy, we told the countries that they had to come with their own training database. With strict instructions about what that database had to look like. Only one country said they had an offline version, but everybody arrived with their own databases. And nobody else worked on their database except them. And so I think it was their database, they could do things we weren't interested in it as such. Lots of emails checking, following up on them. And so part of it was that the countries would then have a plan on how to use the products they had learned. And that the planning started during the academy and that we would provide follow-up and support to them. We then had a fun activity with Tracker and GIS. And it was meeting the demand for ice cream in Sea Point, South Africa in Cape Town. So normally you would do this with sort of looking for population, but that didn't work in that area. And so what we did have in that area were lots of ice cream shops. And we gave them a map and they had to go and find the ice cream shop. And max the name of the shop to the location. And we Scott set up Tracker and Scotty for make any mistakes, please help me out. So this, the red dot, the middle is the hotel. The other dots are the ice cream, ice cream shops. It's a very highly densely, highly densely populated area. And you can see there's the sea. So these were the ice cream shops. So other contextual data to help understand why there would be a demand for ice cream was the population. So we looked at the estimated population where the ice cream shops were. Ah, a question for those of you who were at the plenary yesterday morning. What are we looking at 100 meters by 100 meters square? What is that? I'm going to demand a refund from all of you. It's a gridded population. Do you remember that the gridded population 100 meters by 100 meters square in the population figure. And will you ever forget the gridded population? No, I have achieved my wish. Then you had an ice cream need index. The closer you were to the sea, the more you needed ice cream. And then we took the demand for ice cream, the population over the ice cream needed. And so the dark of the color, obviously the higher the demand for ice cream with the population. So this was a fun activity and they so enjoyed that. So then we said, where would you locate an additional ice cream shop in Seapoints. And so this is the context is you have a population. Where do you need to put your next health facility. So they had to go to demo DHS to.org ice cream. And in the capture app, they had to open that. So this was the ice cream shop hunting. So the instructions were you had to take a photograph. And you can see there was lots of fun. And everybody had to appear in the picture. The other thing about the success of the Academy was based it around actual use, learn by doing. And yesterday, so we put up a very nice poster of the Lusuti who won. But this is what the poster actually looked like. So we gave you the sanitized pretty vision. And this is where the instructions about what they had to do and what they eventually gave us. And they were to work with the partners to base it around actual use. Did they want to use this for vaccination disease surveillance population mapping. And so the outcome of the maps Academy was a country poster using a map and any other data visualization visualizations and text. We have maps. We have a chart. We have a pivot table. We have a. I think it's a borders maternal and neonatal. So this is what they created for us and every country did something similar. And then we had a use case bizarre. And these are just some of the examples of the posters that were presented. We also had the Uganda one. But this is what it actually looked like. So. And part of that is that we had printers on site in color so that they could print whatever they wanted and have something worthwhile to take home. Mentimeter gave us some feedback. I've only put in two of these. Do you intend to use a met my expectations. We had some other feedbacks which were very strange to us. So I've been very nice to us and not put them in. But we think it could have been a language problem because we had people from Burundi which is Francophone and people from Eritrea and maybe they didn't quite fully understand but this is what we got. Then you need to support with online learning. Some of us have just been next door on his training capacity. Discussing, you know, how do we do capacity building. You've got to share the skills and you've got to have refresher training and this is something that has starting to come through you need to do these things. We're going to follow up with the participants. Are they using the products and the skills or have we wasted our time and money. We also need to find out if maps are available at the lowest level maps that they create. And part of that was the learning about the population and the catchment population and the building elevation so that maps could be made at lowest levels. Once we start talk to us about what's changed about the maps you've created or how you've used them. And is there anything else that you want us to do with the maps or any other support that is required. We've worked very hard at trying to create a discussion with them. And to our great happiness. This in two weeks after the course. We got this pictures from Zambia. We didn't ask for them. I think you saw them yesterday. They just arrived to show us that they had learned something.  And this arrived last night. Again, not solicited. Someone showing Tokazili Banda the senior health information officer central province Zambia just sent Sylvia. This picture to show what she has now got on her office wall. And they are maps there previously they would never have been maps and this is the exciting bit about this is that we actually seen proof of people using what we've been teaching them. One of the things we also did was we spent time with a different learning materials. And time was dedicated now previously traditionally, you know, at the last month break we've given you half an hour before closing of the summary. Now you can only have five minutes, you know, but we actually dedicated time to talk about these things. Kenya we know is using Moodle and other countries so to help build the capacity of people for the for using Moodle in countries that are using it. The WHO is to training app that one of the best app. Two years ago Scott of my right from ICT and the WHO was shown as a mechanism to replicate training material, you put it in a small video, and you can replicate things so people were shown how these things can be done. And I just want to mention a few things about what his South Africa is done with capacity building, and I'm presenting on part of my team of Sandy and Lynn and Sponky, who can't be here. So the goal of the capacity building team to use to provide interactive and appropriate content that's accessible and engaging and provides value to our clients and how audience is people who are busy. All we have is every single project we do is a capacity building section that may be the writing of the manual the production of the video or something like that, but capacity building is built into every project. These are some of the things that we offer online templates face to face videos customized whatever's available. This is some of our specifically DHR is to training, and that is online self paste or online instruction instructor lead or face to face. We found that the online self paste is not got a good take online instructor lead we discovered huge problems with people trying to connect people on to zoom. You'd spend the first hour of the training trying to make sure that everybody had got the zoom working. And then they drop off and have to link in again really a lot of the time for the online instructor lead was dealing with problems and face to face as we all know is very nice everybody wants it was very expensive. Then his stuff Africa has done a huge amount of work with the human resource information system. Gathering information is very big project. And so very specific courses were developed for the RHS data introduction data quality and use coaches of change management, because the RHS talks about changing things and you have to deal with the elephant in the room called change management, so actual courses on these things. And of course, to teach the trainer to able the continuation of training in provinces and people were selected and tasked to train down to facility level. For the maps Academy course we had sponsorship for staff from the Ministry of Health in South Africa, and one of the criteria for being successful and getting the sponsorship was what training had you done to cascade down your knowledge. So in other words, a big emphasis on HR on continuation and cascades cascading down. Oh, how do we know if the training is effective. Exceptionally difficult. The learning pre and post reaction engagement with participant feedback behavior self assessment surveys delivered post training after a predetermined time. But the impact of your training is the hardest one to measure. The outcomes that occurred occurred as a bunch as a result of the training very, very difficult to measure that. The top five things that the participants like this charts and pivots practicals they loved maps and wanted to do more maps videos analyzing data so you know we found out what the participants like. But unfortunately you have to do other things as well. For map training. Before the map app was developed. The online course is a provider training on. Create an export pivots to shape files background understanding of maps linking Excel tables from DHIS to to GIS to QGIS and now it's circled around. Now you leave move layers from DHIS map into QGIS so you know big steps forward. A map training is also included in all of our basic training and these are some of the things that we use for the maps training. The moodle platform in case anybody needs an address for the moodle platform. And if we want to look at more different academies, it must be disease specific with both program and technical staff. And that I think was part of the, the success of this academy is that we had the two groups of people and the split was more or less 5050 which was actually very interesting as well. Micro planning and micro planning is becoming the new hot buzzword. So we need some micro planning. And I hand over. Thank you Nora. I will present a few resources that you can use to build capacity. First I want to broaden the perspective a little bit we often talk about maps. But maps operates within the bigger ecosystem of GIS system. So this is a common definition from this one is from National Geographic. That is a system for both capturing, storing, checking and displaying data. And the goal is to understand patterns and see see relationships and you have this special possibility with a map is that you can add multiple layers on top of each other and also analyze if there are connection in between them. For example, as we showed yesterday that you can use your our unit boundaries and with a population layer and then calculate the population within. So this is GIS very effective. So I tried to see the different parts of the GIS system how that applies to the HS2. So maps is only one part of it. So to capture data we have also seen the example with the with the ice creams that you can use the Android capture app to capture coordinates. There is also the tracker capture app and the data entry app. So just to this is important not only thinking about the map because if you don't have data, good data quality data, the correct coordinates into the system, there is not much use of the maps at the other end. So it's important to focus on the full flow. And then we also have the import export app that you use to import geometries. I will also show you later on that you can also use it to import data from the Google Earth engine into your system. And we also have apps from the community. So this one I was also mentioning yesterday this is the micro planning app which can be used to create catchment areas. So they do a lot of processing behind the scenes. It's not supported for every country. It's possible to reach out for them and ask if they can add support for your country. But this is just shown example and here they could be hopefully we're trying to make this an open system. So hopefully there will be even more apps allowing you to get data into the HS2. Then as the core, you have the API and then there is a full fledged GIS database in the system. So all the installations you have, it's called POTGIS. I won't talk about it, but just so you know, there is a proper GIS database already within your system. So we use some of that functionality to support the maps app for example. And then checking is also part of the GIS definition. Unfortunately we don't have an app yet that checks for coordinates. We should definitely have that and it's planned. I guess you have seen that by yourself when you look at the map, you see that these coordinates, but definitely wrong. And even sometimes out of your country. And there are possible to make this automatically to detect that your coordinates are at least within your own units. So we will look into that. And then we have the maps app and also for the maps app we are three here from the analytic teams. We try to work hard, but our team is very small. We will never ever be able to cover all your use cases. So that's why often to do more advanced spatial analysis, combine different datasets, you will need to move into another GIS program. And we don't aim to support all use cases in the HS2 maps. So these are important to learn as well if you want to go more advanced. And then for analysis so far we have the example with the Earth Engine. Hopefully there might be more in the future that there are sort of repositories with good data and also processing capabilities that we can plug into the system. So that will be the focusing for the upcoming versions next. So yeah, I just talked about these layers yesterday. I just want to mention this before you had to sign up with Google. And it was a lengthy process. No, we are allowed to do this for you. So it's just to send an email. We should ask your system administrator to send an email to mapsatisha2.org if you want to have access to these layers. We will create the credential file, send it back, and this needs to just be placed at a location on your web server. And that's all you need to do. It should always work when you upgrade later on. It's just a one-time operation. It should be done within a few minutes. So I hope after this Academy, many more requests for getting this access. Next. Yeah, so I mentioned this microplanning app. You find that in the app app. So search for microplanning. This is just how easy it operates. You select your country. So you need to check if your country is already supported. And then you select an area or the full country. You name it. For example, catchment areas for this, for bow. And then you can select your facility level here. And then that will upload the location of your facilities to their server. It will automatically generate the catchment areas. They also have an editing tool, which is not included in this app. This is the simplified version. So you can also log into the Crosscut website. I added it here. And you can manually edit. If you see this is totally wrong. The catchment border should be here, not here. You can manually edit it on the map. And then do a new import into the system. So please try this out and reach out either to us or to Crosscut if this is something useful or something you miss. Next. This was released for 239. We saw you had this. I demoed the population data yesterday. We want to make a strong distinction between the population data you have in your own system that you use for your indicators and denominators and this world pop data. But in case, oops. Hope it went fine. In case you would like to use this data in addition to the population data you already have as an alternative denominator, you know how to have the possibility to import the population data for your own district, the catchment areas you defined and into a data element in DHS too. And then it's not only accessible in the Maps app but it will also be accessible in the other analytics apps in Pivots or on tables and charts. So just so you know you have that possibility and you are under full control however you would like to use this. Next. Yeah. As I said, Maps app should be the main tool you use when you want to look at your own DHS2 data. And if it's not, if you feel you want to look at your own data and you need to move into another GIS program, please give us feedback because then we are not covering all of your needs. But that should be the primary goal for the Maps app. And we also tried, when you move into QIS you will see tons of buttons, menus and these quite complex tools. So we are trying to keep the Maps app very simple. So that should also be, it's main for, you use by all, like program managers and all. You don't need to ask a technical person to create a map for you when using the DHS2 Maps. And this is also important because you should have direct access to look at your own data for your programs. But then to do more advanced things you would need to use another GIS program often. We talk about QIS as an open source free alternative and ArcGIS as a commercial software with also lots of capabilities. Sometimes ArcGIS is already supported by the government, for example, they have licenses. So often my recommendation is to use ArcGIS if it's already, if the ministry is already, for example, having access. And there are people trained and know how to use it. It would be nice to sort of bridge the gap between DHS2 and ArcGIS. If not, I often would suggest to start with QGIS. It's a free download, free resource. There is a big community, very easy to find information online. And we also have some material for QGIS, which I will show soon.  So that has pros and cons. If you are in a low bandwidth area, QGIS might work just working locally. Next. This is just an example of how to show it yesterday, but here is actually the tree working together. So the DHS2 maps, you can easily download data here for all your layers. This one is from the Organization Grid Tree, Settlement Extents. They are actually running ArcGIS online. So from here as well, you can easily download data. And then it's just now, very curious, has improved greatly in the last few years. It's just to drag those two files into the QGIS window and then you can overlay the two layers. And again, here look for if there are settlements without health facility, for example. But if you go one back, you will see the number of buttons here in QGIS. So we don't want to overwhelm you with this, but here you have every possibilities, but it comes with higher learning costs. Next. And also I showed the printing functionality. We have greatly improved in 240. I know that many of you are not yet on 240 and it might still take some time. I already see on the Academy that people use QGIS to make pretty printed maps. So just know that the capacity in QGIS is great to make the map layout that you like. Next. So we have collected some resources that you can use from what we have previously done. There are some, this I will have shared on the community of practice. I will show you where, so you will have all the links. There are some guides. This is the official maps documentation and then there are also some material we have for the Level 1 Academy on the analytics tools. Then I especially recommend to have a look at these videos here, where we short giving you a nice introduction. Then there are some more lengthy, I think I'm in a few of them a bit stressed trying to go through all the features. So you can check if it's something for you. And then the next slide. We also have some here for QGIS. As I said, the population data, we are focusing quite a bit on world pop is having more detailed data on the website for specific countries. We have the best data they have with the global coverage. So if you would like to try to make the same exercise of calculating the population within an org unit, for example, you can have this, there are a series of short boundaries showing you all the steps for how to do it. And I even have an extra here, which is within a buffer around the health facility. If you don't have catchment areas, and even within a walking and driving distance from a health facility. So please have a look at this. And then there are some other resources here for QGIS and also for ArcGIS. I think this was the last. No, yes, the community of practice. We would like to have the communication on maps on the community of practice. So if you have any issues, don't reach out to me or us directly, please use the community of practice, but we will monitor it and follow up. But then people are wondering about the same issue. So it's much better to have the discussion going on there. There has, we have added a new maps category here. So under implementation, you will find maps. And I've posted all the resources I just presented just now before the session here. So do you find that on the maps category? So please have a look next. I think that's, yeah. So please use community of practice. Ask it not only about technical things also about how to learn. Do you know if we have learning material for some things you need and so on. We are open for all kind of questions and we are here for you. So we will try to help as best as we can. So thank you. Are there any questions for both me and Nora about capacity building? There was two here in the middle. This is Tony Iha, one for practice associates. And this is not a capacity building question, but a community of practice question allow me to post it here just in case there's anyone who's experienced it. And it's to do with the capture of the map because there's an image show the different ways in which GPS or something can be captured areas. So this particular one is for, I didn't see the one for capturing maps using the web API. And it happens that whenever you use the API the GPS are flipped. So it's something that is to the community if anyone has experienced that and if there was a way in which they've gone around maybe I'll be happy to hear later on. So the latitude and latitude is flipped. Here's the API. I think that would be, it sounds like a bug if that it has happening while you're using the API or and also we have tried now to be more specific. It used to be one coordinate field often and then people with master they didn't know if it should put longitude or latitude first. So now it's often two fields in the entry forms but they might still be some areas where we still haven't implemented that. So if you know a specific API request where this is happening please tell us and we will, if it's a bug we will fix it for sure. Behind you. My name is Diego I'm with the African Leaders Malaria Alliance Alma. I had a question around the population projections. I'm very excited about it but we all know populations tend to be very political and controversial sometimes. My first question is when you import the population projections from the Google Earth engine will that then create population data elements that will apply to all of your indicators or it gets it's inside the maps app and it stays there. So that too is you can only when you look at it in the maps app it will only stay in the maps app. It will not influence anything else on the on your DHS to instance. If you use the import-export app it will you also need to create a data element to import that one in and you are in full control of that data element. So you typically you won't use the same data element as you already use as a denominator for sure and then overwrite that one. The second part is massively adopted with the population estimates as opposed to the census numbers and are there any good resources for us if we want to you know sell this concept to countries do you have anything that speaks to maybe the accuracy of this these projections? I would could you answer this one? Yeah nice yeah okay yeah thanks that's a good question. There are several countries who have adopted the population models. There are some countries where okay so let me restart so there's the global population layer that you can download from WorldPop today and that you can get it like in different ways constrained unconstrained you and adjusted non-adjusted and so on and so forth. There are other models that WorldPop a lot of times through grid three will create together with the stats office and in many areas where there's conflict for example if there is a census there will be areas where they will use the model to predict populations in those areas and those have been accepted in various countries. We've also seen and I might not name countries but we've also seen that ministries of health will especially with some of the more bespoke models which use survey data or even census cartography data to recreate the population ministries of health will use it while the stats office does not so they may use it for campaign planning or micro-planning even but it won't go into the DHIS too and will be reported upwards. I just want to thank you for a wonderful presentation and I think that was on Monday my colleague from ask her how we can come up with micro-planning in a situation where we have disparities in terms of population and I believe from what you have presented it has invited us to have advocacy if there's possibility to for the academies and if micro-planning is part of the academy we may need to have much we can say orientation or maybe training so we cannot see able to utilize it so I don't know if there's that inclusion the academies for the upcoming courses thank you some of you would like to answer but it's a good question for so many use cases for example in the micro-planning fields of how we can use it not just the maps but the micro-planning is broad a lot of the micro-planning tools are very large so it's not just maps we now have a lot of tools that call themselves micro-planning tools and they're not it's not really a micro-planning tool it's a catchment area delineation tool so we have to be very careful when we say making micro-planning maps that's not your micro-plan there's so much that goes into micro-planning but right now facilities are largely using hand drawn maps and that creates gaps and overlaps as well in the planning process and also having those distances that are very clear and accurate in a map that's generated by the maps app or QGIS or GIS so we could start by just replacing the hand drawn map and how that is used with a GIS generated map and that's happening in countries already and we're seeing that facilities like to use both at the beginning so they're still checking their hand drawn maps but then also seeing the benefits but I think I said this yesterday that catchment mapping and getting that right and having the facilities accept that catchment area is going to be very, very important Any more questions? Thank you for the presentation presentations on the maps for this week I know this is mostly about capacity just thinking I guess a little bit about the roadmap for next steps of what might be available I guess with the continuous roll out in mind in particular for this app is right now the ability to import directly the population and population age group is available within the import export is it also in the future going to be available also for the climate, humidity, heat and everything else is also available currently just visually on the maps and Paul has already covered this As we discussed yesterday also there might be a big climate and health project coming I envision because right now you have this sort of hard coded external layers in the maps and I feel that's a limitation you need to go through us and tell us we would like to have this and this data I think this should be up to the maintainer system administrator of the DHS2 instance to add whatever external data they would like so that's on the roadmap to try to make this much more flexible so you can basically decide yourself which external layers you want to provide to all of your users and then not only Google Earth Engine that could also be RKI as online or other I know for the climate data they also want to support very local data so they can add also very granular, metrological data for example so this is the plan to make it much more flexible so there are no limitations of what data you can add anymore if not I think there is a rush always we have a break after this one so we don't need rushes we can still stop we have a few more minutes if there are any more questions if not we will please use the community of practice give us feedback if something we are doing right or wrong, some features you are missing or training materials you would like to see so please wish out ok thank you


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That trout is actually really solid, dude Those are those case sets are impossible to pull out of those pulled one in two cases. I'm released that put up machado Yeah springs. They're they're they're very clean top scone black Spencer trochal sin rookie I appreciate that mat say a Suzuki gold g rod 9 of 50 for the mariners It's going to edward l. Congrats, buddy gold mini diamonds, man We'll take that I thought this is I genuinely thought this is over. I thought this is over. I thought you would learn your lesson I thought that's why you weren't showing your face in here anymore Okay, okay All right That's rattle the kunya jr. There we go Let's go man. Go into the braves. Nice a kunya. It's going to Cameron g That j rod's fire, man. Very nice. You can mag that j rod. Actually, I'm gonna tell you that. Sorry My bad. My bad. My bad spearful. What up matt. What up john wick. Wow. We got john wick in here What's up ralph? belly Chuck nasty And corbin burns to 199 Rup james sports card 29. How you doing? Uh No hits of the giant smether diamond backs yet Uh, ronty contraris rookie auto that's going to the pirates Nice one there. Not just gonna game. There you go. I'm in on that dude. That's my plan this entire weekend Straight up gaming man The fortnight servers aren't gonna know what hit them That's a great case so far lube up Sander bogarts. There's a green bobby wit jr. Going to the royals 43 out of 99 nice bobby wit Grat on that a rookie auto coming up josh low for the raise raise with their second auto the break now Base rookie auto that is josh. Well, uh, it's a group break. Um, machado so basically we have customers that purchase teams and um The person who purchased the royals is uh, the one that uh Is the one that's going to receive the card So like we don't we don't keep these for ourselves. Basically these are all these are already spoken for for a customer Oh, yeah, I'd love for it. Nice, dude. It's that beer Salvador Perez refractor rookie is going to be of uh Elliot ramos for the giants That's one there, uh to 199 and we've got jose ramirez going to the guardians crats on that cleave lens Isn't that a great case, man Nice one there Yeah, essentially ripping ships basically But this is like a group group break style instead of like a personal box style. Yeah, we do division We do all sorts of different types. We do divisionals random hit random team pick your team Left side serial number, um Like gaming does like random character style random letter style random pack style will do Oh, yeah, pretty much every kind of different style. You could think of hoy park There's louise heel to 75 rookie blue for the inks and shane boss purple mini diamonds to 150 for the race rookie of kyle moeller 69 out of 99 Hobby 100 hobby is better than mega I cop how you doing, buddy? If you guys are interested as well over on tick tock latent sports cards link in bio We have group break spots remaining tonight as well if you'd like to purchase Uh pick your team and random team styles. We have brand new panini xr football ripping as well as mosaic kyle louis Marcus simian jonathan india to 199 We have mosaic three box pick your team styles and panini xr seven box half case random team style available christian pachet It's going to 150 going to oakland nice one there Congrats on that oakland ice pachet So weird not seeing him in a brave uni anymore Reflexing man. Reflexing Yeah, purple's nice, man. Yeah tops tops chrome has some of the best color parallels in the entire like, um In all of the hobby I would say like tops and bowman chrome rye mount castle nick madrigal and louise heel That is to 99 Nice one there machado. What's your um? Yeah, I'll take it. Thank you machado. What's your budget, man?  It's got kc it's gonna be gabin e with the royals nice one there gab Yeah, yeah, it does it's up bow white socks legend bow jackson That is white socks legend bow jackson right there ronzi contreras rookie CJ abram's variation for the gnats and gold john carlo 40 out of 50 for the yankees that is stanton and gold rookie auto Is brian de la cruz 22 out of 50 for again, that is in miami The last hit of the break right there Uh, a couple of the bigger cards. We had a flatty jr. Number to 25 For the blue jays and then how about a gold mini diamonds julio roger iguez Number nine of 50 I'm doing for the break guys. Thanks again for the fill next up. We've got triple thread


So basically my work involves understanding the impact of diseases to producers and how to provide different interventions. Currently we are involved in the small older dead interns here, where we are looking at the problem of viscose fever. This is a tick bone disease regarded as a major constraint to dairy industry in East and Central Africa. One person we met, a livestock producer Mr. Nicholas Kindeke, he's been struggling to raise dairy animals in the northwest part of Tanzania Kagera region and he was losing like three quarters of his calves. The moment he upgraded his Roko and Corre cattle, across them with the Phrygian cattle, he was losing like three quarters of the calves. And he tick on trok, not help, he tried all sorts of things until he learnt of this technology, the infection and treatment method of vaccinating animals against CCF. And although the nearest distributor of the technology was like 1800 km away, he paid the veterinarian to come and vaccinate his animals. It was very expensive because he was paying like eight dollars per calf in addition to the transport and all the other costs. But because of the desperation, first of all the treatment for these diseases is very expensive, it costs like 50 dollars to treat an animal suffering from ECF. Tick control is not, it does control but is not completely affecting because essentially what farmers try to do is to keep animals tick free and that's very very difficult. In addition, there are several tick species that are developing resistance against their available curry sites. So even though you may spray your animals frequently, you are not able to completely stop the disease. In fact, Mr. Kendeka told me he was spraying weekly but he was still losing lots of calves. Some farmers have tried to enclose the animals, keep them in stores and bring in feed to try and reduce the risk of infection. It does work in some systems but for extensive systems this is not really feasible. So you really left with no options apart from vaccination. The vaccine is very effective, it reduces Mr. Kendeka's mortality from almost three quarters of the calves to nearly zero but it has certain charges. First of all it's relatively expensive compared to other veterinary vaccines. You need trained people, specifically trained to deliver the technology. And they are not very well, many trained people. The distributors like in Tanzania, there are two distributors across a huge country. So even though farmers wanted to access the technology, they could not.  The other problem with these current technologies is each package has 14 doses. So and once you reconstitute the vaccine, you must use the vaccine within four hours. Which is a huge charge when you dealing with small order farmers who have one or two calves. So gathering 40 calves is very difficult. So area has been trying to address all these issues. One, for instance, we've been working on trying to, with Gav Med and their center in Lilong, where the center for ticks and tick-borne diseases to try and produce batches that have much smaller doses. It's technically very difficult but we're trying to address that. Through a project that funded by USAID called the Upscaling ITM interns, and through the value chain, we've been trying to train more vaccinators. We've already recruited three more distributors, so there are now a total of five. We've already trained 200 more vaccinators and we hope to train some more. So this will probably address some issues about access. The issue about the cost and the biological risks, other research in area has been trying to do this for several years. Ideally, if we could get a subunit vaccine that is not a live parasite, part of the parasite through molecular manipulations, then you produce only a section of the parasite, which will be, hopefully, cheaper to produce, easy to deliver because you don't need a very strong cold chain to deliver the technology. What we are not very sure at the moment is how to find out a vaccine that can compare in terms of efficacy to ITM, but that is easier to deliver and has no risks to the environment.


We're back I'm gonna give you the update on the swing trades that I picked in July the top three swing trades We're gonna see how did they actually perform So let's go ahead and get into the video to see how much percentage We would have gained in our loss now that we're checking back in on it based off the RSI Indicator but before we get into the video go ahead hit that thumbs up button really helps to shout out a lot Head and subscribe But let's get into it. Whoo. All right, you too. So We're back and I'm using the thinkorswim platform. It's through TD Ameritrade I do use Robinhood to buy and sell all my stocks because it's free And I don't do large quantity like 10,000 shares at a time I might do I might only for four or five shares at a time So using Robinhood is commission-free app the link will be down in the description Very simple to use but the platform that shows every indicator possible is to thinkorswim platform It's completely free all you have to do is sign up with account with TD Ameritrade and then download the thinkorswim platform if we go over to my Um YouTube idea right a while back is called top three swing trade ideas for June July 2019 I published it well right before July hit on June 30th so I'm gonna mark it was closed on that Sunday and If you haven't seen that video all my markings are still here everything I drew up the resistance and the supports is still here on the thinkorswim platform So now we can go back and see how true did it hold to the markings that I drew So let's zoom in a little bit if we go back to right before July. So like the end of June And that would be right here July first is right here seven Seven one right there. All right. So right in here is when I made the video. I said that Down here it shows that the RSI indicator was that it was oversold and it was time for It to have a little bounce back right off of this a hundred and a day simple moving average SMA So if we would have took that trade right here, I told you guys to buy right when the MACDs cross and I will go over what a MACD is in future video And you would have took this trade and I said that support was right here All these lines are the exact same on the video So I didn't move any of these lines at all. Don't believe me Go check out the other video on my other video hit that thumbs up button on that one too But if you have we took this trade right here Bam and shout up to the last resistance line that I had drew which was that 120 dollars we would have had a profit of What is that? 4.85% on PYPL. This is PayPal Okay, so who took that trade would have had a profit of 4.85% if we would have bought On the first of July and So right when I told you that it was gonna hit a little resistance and it held true and Actually since the other day of the news came out with China now is back to being oversold It's super super oversold and right now it's playing true to this old support And so PayPal might be another great buy For what is this August? Yes. So if we look at the support line that I drew right here That's one support right there and it touches it come down and touches again and come down and touches for a third time So it's looking like that's gonna be a support and if you buy this you could write it all the way back up To its last resistance. So that's a profit of around 10 to 12 percent So actually PayPal is looking like another good swing trade for August. Okay, but with everything going on in the news make I will kind of wait and make sure that it's on his way back up before you jump into anything new The other stock that I had picked for July was M Macy's. So let's take a look at Macy's Back at 7-1 with it. I draw the line bam 7-1. I said From Macy's I think I remember saying that wait until On the 180 days simple moving average wait until Macy's for our chart One of the bars closed above the SMA wait to one of the bars close above the SMA because it's been It's been saying true that the SMA has been a resistance BAM it tried to break above. He didn't try to break above He didn't try to break above. He didn't try to break above He didn't I said once it do break above and close is above Then you can make a trade. All right, so the closest above 7-1 right here came back. Didn't buy in yet. Nope. Nope. Not yet right there then we would have took a trade somewhere around a Clot that didn't really close right there with a band right there, right somewhere around there We would took the trade and I drew this as the old resistance a long time ago But the resistance would have moved along the way But even so we took this trade would have had a profit if we were closed out at the The old resistance I drew on the day that I posted this video, but it had a profit of 3.19% Always take profit guys always take profit and it would have went if you were helped on to it You know we went down from the other rope closer now the oaths the old resistance is now it's nervous support They'll take a look at that video and when it went all the way up to $23.38 and that would have been a profit of 7.33% But I'm not that good of a trader. I can't predict that for but I did say that this line right here was gonna be a good Take profit line right there So we just gonna be modest and say we would have a profit of 3.19% and then the last Trade that I said for July was Shopify. Okay, Shopify, so SHOP And there go all the lines that I drew up Didn't mess with anything a lot of youtubers out there like to say a I Told you they'd like to change their lines and all this But I actually showed you guys on that video are all these youtubers there. They're there drawing lines and the In the past and say oh, yes, you took the trade there And so they should know I've gone these lines actually here and then we're coming back to them just to see how they would It did. All right, so let's go ahead and zoom in back to seven one Right around here. It's been in this channel for a while down right there. It's when I posted the video On Sunday market close everyone is open and I said That you guys could actually wrote this wave all the way to the top that This will be the old supports and the resistance if it breaks above this hold on to it So it actually went all the way up to this old Resistance right here. So you guys would have took the trade right here on seven one And then right all the way up to the resistance line I had you right there and you would took profit with a profit of eleven point six one percent Eleven point six one percent All right, so all these trades end up being profitable for July the top three pigs that I did If you want to know how I picked these pigs I picked these pigs because of this little indicator right here the RSI indicator It indicates whether the the stock is overvalued or undervalued of this overbought oversold Okay, so when the RSI is down here below the 30 in blue I mean it is oversold and it's actually undervalued and it might be a good time to go in because price usually Goes back up Once it's oversold and once it's overbought it'll be above the 70 and Let me get rid of this line Above the 70 and it would be red saying that it's over it's overpriced actually and kind of have a little sell-off So bam, so if you want to calculate exactly how much profit we would have made Swing trading these three in July alone and taking profits when we needed to take profits and not hoping to wishing that it Went higher for paypal would have four point eight five percent For Macy's would have had three point one nine percent and for a shop of five Would have had eleven point six one percent for a grand total of nineteen Nineteen point six five percent grand total swing trade for the month of July if you ask me that's not too bad I'm going to do a complete tutorial on how exactly to use the RSI indicator You can't really take a good look at it on Robin Hood. So there is a app for TD Ameritrade I mean there is an app for think a swim that you can download on your phone that you could pair with Robin Hood because I do use Robin Hood to trade. I think on TD Ameritrade. They charge a small commission That's why I use Robin Hood because I don't have tens of hundreds of thousands of dollars I'm trading with a small account right now So actually I get my next two hundred dollars to invest into Robin Hood on the 15th and then I'm going to go ahead and instead of investing those two hundred dollars into Dividends we're actually going to do a swing trade challenge It actually takes the intake the trades that I set up based off the RSI indicator alone No other indicators at all just the RSI indicator alone. We're just gonna use that one supports and resistance And see if we could grow our account just like I did in July So July was a little practice a little tune up if you guys took the trade Congratulations, you made money. So Look forward to another video in August on me doing a swing trade based off the RSI indicator If you want to tune in today, just go ahead subscribe to the channel So that me and you can have this journey along with each other But y'all guys other than that, this is your boy Zeke the Crypto Miner hit the thumbs up button Go ahead subscribe to the channel and I'm out. Peace


which is going to be talking about playing to win the sports television game. And now it is time for me to welcome our MNN panelists. First up, Mr. Amit Hejri, Head Marketing Automotive lubricant, Skull Oil India. Ms. Komal Mehra, Head Sports Initiatives and Associations Usha International. Mr. Ateeth Mehta, Marketing Head by Juice. Ms. Shreya Sachdev, Head of Marketing Puma India. And this session chair is going to be Ruhel Amin, a senior editor, who's going to be joining us live as well. So firstly, I'd really like to thank all our MNN panelists for joining us. Thank you for joining us. Thank you. Thanks, Bhavna. I am here. I'm in a bad network, sorry. So my video would be off and our moderator, Bani Gupta had a last minute emergency and she couldn't join us. But thank you everyone for joining us here on the panel. I would start, our discussion is happening at a time which we know we are surrounded by very tough times, but this is a panel that we had set up before this. So let me start with my first question. I will come to you, Mr. Mehhta, with my very first question is, tell me in your view, what makes postgenre the most effective platforms for marketeers? If we look around, especially last year as well, we saw the IPL was happening virtually and even before that. So what makes it the platform for marketeers? Hi, Rohil. What makes post the most effective genre? So see, you have to look it in relative terms. Today, if you look at any other content, a genre, there are like 30 plus news channels who are showing news. There are like Daima dozen GEC channels who are showing fiction plus nonfiction. So whenever sports is telecast, it's an exclusive airing and there is no other option. So a particular broadcaster buys out the rights. That particular broadcaster puts in good amount of packaging behind it and then telecast that particular sport. So if I'm watching sport, I have no other option, but it's an exclusive single window opportunity. Unlike everything else that if I don't want to watch channel GCA, I have the option of watching channel GCP. It's not in sports and that's the reason it makes it effective apart from the regular stuff which we keep on reading and which we keep on using, which is it is the full family, it is entertainment, especially when it's cricket and all those things are there. But the single largest factor according to me is the exclusivity in terms of the opportunity available to telecast a live stream. Right. Ms. Sachdev, if I have to ask you the same question, how much do you agree with what this Mehta said? Absolutely, I think we've seen this through the years. I think sport is that one category which just seems to grow exponentially in terms of viewership. And I think to echo a couple of things that Ateed said, I think one, in terms of consumer sentiment, it's entertainment, but there's also a very strong emotional connect with sports fans, people who view cricket as a religion. And I think this is something that we've seen in India over the years, the viewership and the fanship is just growing. So it's a bit of entertainment. There's a lot of emotion. I think sports is also something that people look at in times of especially times now, right? When the chips are down, I think it's something that people derive a lot of hope from. So I think from a consumer sentiment perspective, of course, it's extremely relevant. I think the audience profile is extremely diverse as well. You have all age groups. I think we're increasingly seeing that the viewership of women is going up. So I think in terms of audience profile as well, I think it covers a huge spectrum of people. And of course, in terms of platforms, you have your traditional television, now you have OTT platforms. I think even in terms of the platforms that people would view sport on, I think we've just seen the number of those platforms increase. So I think sports as a genre is probably the most relevant genre that we have today, especially in India and especially at a time like this. Right. Ms. Mehra, a slightly different perspective for you. You know, from a consumer standpoint, rather than a marketer's standpoint, how do they see sports in your view these days? I mean, is it as relevant as we perceive it to be, you know, on TV, on ground? What is the difference in your view? Hello, everyone. And I wish everyone to stay safe, to begin with actually sports, not just it's about marketing and it's about playing or watching. It's actually, there's a lot of message in it, which is what we do at Intra. We really want to communicate people about staying active and healthy. And I think the sense of playing sports is more significant in these times when we realize how important it is to have good immunity. Coming back to, you know, penetrating through cricket, yes, because it is again among the most watched. So it's a platform that we at our organization try to communicate people to stay active and healthy.  So that's what we see more relevance of sports than just limiting it to marketing or brand. Right. Mr. Kejji, what are your thoughts on this? You know, what in your view makes sports, you know, the effective platform for marketers? What are the big things that you see marketers, you know, kind of look at it? So I think there are three things here.  Today they are 65 and there's OTT, right? So the general entertainment content has gotten divided over a lot of avenues to watch. Whereas sports is still sports, right? Cricket is still cricket and it still starts sports. Yes, there are language channels, but you know, so that's why the loyalty and the affinity for a sports channel is higher among its TG compared to most other genres, right? So that's point number one. The other thing that I'd like to bring to the table and because I come from an industry whose target audience is male is that if you're looking to target men, right? And yes, of course, now IPL has added a lot of women viewership also to cricket. But if you're looking to target men, I think sports is again the way to go. There is relatively less spillover of media monies. And there are so many industries that target men, right? Whether they're OEMs, vehicle manufacturers or engine oil brands like us or a lot of gadgets or, you know, those kinds. So that's the second point, which is the male TG part of it. Of course, what this also does is increase the CPRP of sports channels with the affinity and the loyalty they are able to command a slight premium as far as CPRP is concerned. And the third thing that I want to bring to the table is brands which promise performance of any kind, right? Sports is a natural fit for them because that's what sport teaches you, right? There's performance, there's passion, there's teamwork, right? Victory, if your brand revolves anywhere around these values, then sports is a natural fit for you. So I think sports genres become even more important for brands with a male TG and with a performance sort of oriented brand promise. Right, very, I think, very valid points here. Mr. Betha, when we talk of sports, do we see it in a very narrow way? Do we, I mean, overall, have we just reduced the definition to maybe a couple of, you know, sporting games? How do we take a holistic view of looking at sports, you know, as far as using it as a tool to reach out to consumers as concerned? See, this needs to be thought through in a slightly different way, Rohan. My viewpoint is that sports, whichever sports you take, it's people watch it, whether physically or on television or on a digital platform, it's out of passion and the love for the game. Now, unfortunately, this is only dominated by cricket in India and because for a sports to be followed, you need to have superstars. We have never seen superstars coming out of any other sport outside cricket. So in a way, it becomes very narrow, but if it needs to become very holistic, where multiple sports are getting the right level of vintage and right level of support from advertisers, it's the question that are we in the right space of creating superstars over the next one decade? And then that following will happen. Well, we had multiple leagues starting. We had the Indian soccer league, Kabaddi league, the badminton league and all of them, but there are one or two guys who are there whom we know. If I ask you, name five players of the Indian hockey team, all of us will struggle because there are no superstars. If I tell you name five badminton players, you can only name two players and two ex-players. Well, if I ask you that name 30 players who play cricket, you will probably come with a list of 100s because those are superstars. So from that aspect, it is still going to be narrow or narrow cast from a sport perspective, which is cricket, but broadcast can happen multiple sports if it's superstars coming in. But from a platform perspective, I think we are covering all angles. There is enough and more stuff happening on television and Star has done a phenomenal job over the last three, four years. There is enough and more happening on the digital platform and there is enough and more information happening on non-acquired rights medium, whether it is a website who's giving scores or there is a lot of other places which gives you analysis, that is play along and now fantasy. So sports with his peripheral activities is now really, really broadcast from what it was before. Ms. Sachsadev, in your view, what are the other important leagues that marketeers look at? I mean, sporting genres that marketeers look at. We saw the reason because there are not enough icons from the rest of the games. But what are the other games apart from cricket where marketeers actively look at? Sure. So I think, you know, I agree with Ateeth that I think cricket, by far, exceeds in terms of viewership. But that being said, I think with the advent of OTT platforms, I think you've seen a bunch of leagues come in, whether it's the Indian Super League, which is on football, or the Pro Kabadi League or the Pro Wrestling League. So I think there is a shift towards viewership in terms of various sports. And I think football in particular is probably the fastest growing sport. Not yet as high viewership as cricket, but growing extremely fast. I think we've seen that as well. We sponsored two teams, you know, the Bombay FC and Bangalore Football Club. And I think, you know, we've seen that viewership and fanship grow year on year.  I think they've pretty much established sports credibility in terms of being referred to as a, you know, a cricketer, sorry, a footballer and a superstar. I think she's right there in terms of globally comparable achievements as well. So I do think that if marketers were to bank on another sport beyond cricket, I think football would be the one to bet on in the coming years. Right. Ms. Mehra, what are the ways in which we can, in your view, are there any solutions to this, you know, looking at sports in this narrow definition? What are your thoughts? I mean, how can this be addressed in your view? So Ruhi, again, I would like to bring to the fact that actually for us, sports started for keeping active and healthy lifestyle. And for that, actually, we work a lot on inclusion projects. I won't limit to just having superstars, which are the rightly said, because it brings in aspirational value. So people, you don't have to seed in players. People come on their own. Having said that providing platforms at the grassroots, which is the initiative where you reach out to people, talk about the benefits of playing and creating such platforms where there is opportunity for athletes, like we are associated with the Blind Relief Association, we are associated with Divyaan League, which is for differently able to even doing grassroots initiated for the sport like ultimate frisbee, which currently is not an American sport, but it has really helped us transform people as far as sportsmanship, spirit of the game is concerned and the quality of life. Yes, viewership and those things are important to bring in that aspiration for them to join themselves. Having said that, I can initiate it at the grassroots. Also bringing marketing as an opportunity to connect directly with the communities and sports to help them grow and develop as healthier and fitter human beings. Right, right. Mr. Ghaji has also said that sports, the loyalty that you witness in sports doesn't exist in many other, you know, kind of, I will call in this case, programming. Do you want to agree with it? Second is how can others sporting, you know, genres become more important? What should they do in your view to get this monopoly of cricket that we see these days? Right, so yes, of course sports and I briefly touched upon that in the last question. Sports has loyal fans, right? And that's not going to go away anytime soon, you know, because I mean, let's face it, cricket has been around for more than 100 years, right? My dad, me and my son, all three sit in front of the TV and watch IPL, right? So that's that kind of loyalty towards sports and cricket is never going to go away. As to your second question of what other sports can do, that's honestly a tough one, because you've seen that and it's very impressive and encouraging that big corporates have also supported leagues like ISL and PKL and Starsports has taken such a huge initiative to promote these games over the last four, maybe more years. But unfortunately, the TV are still language, right? I mean, PKL and ISL have what a TV are about 0.04 at best, whereas an IPL is at five or six. So to build that, it's going to be a tough one, but I think it has to be ground up, right? You have to start from schools and colleges and you're seeing that in bits and pieces in some major metro cities to start with among the school kids, but it has to spread to tier two towns and you have to take the young generation along for you to build on any particular sport. We ourselves, we count among our brand ambassadors, MS Dhoni, Hardik Pandya and we have a time with Chennai Super Kings as well. But by the way, globally we are also associated with Manchester United and we tried doing some stuff with Manchester United on ground as well as on air here. It's not going to give you the same dessert, unfortunately, right? So globally, of course, it's a great association to have and in India also we leverage it and we do talk to Manchester United fans and we have had good response. We've spoken, our content has been more fan-centric when it comes to Manchester United. So we had something interesting called a chief fan officer who thought fans help to be the perfect fan. So that kind of stuff needs to continue and like I said, you have to build a sport ground level up right from schools and colleges. Right. You know, I mean, I was just reading a lot of people in this context, you know, what has happened nowadays saying that, you know, the sports is continuing and there's pandemic around and there's another section of thought with things that is so important. A lot of people who are recovering, you know, they're finding so less in this. Just come to you, Mr. Mehta.  Is there a, are there steps that, I mean, we've seen Baiju's association with cricket. What are the ways one can amplify and get the maximum out of it? Any of you? Yeah. So see that all that depends upon that how much, what is the scale of your sponsorship or association? One, B is your understanding of your consumer and the sport and how that can be met. And C, do you have the money after doing the first part to support it? If you're able to have all these things as a stigma, then you can do multiple stuff. If you look at international sports, whether it is the FIFA events or the ICC events, the amount of excitement and engagement will create outside the stadium. Unfortunately, in India, we don't have that level of infrastructure where we can have fan zones created. We do it outside the stadium. Yeah. Well, you can do that if provided, if you believe that this is going to help you. It costs money, it takes effort and time. So it's completely dependent upon that, what you want to do. And if you have the investments, then do it well. There is no point being penny wise, palm foolish, at least as for sports and activating and leveraging sports. Right. Mr. Steve, your thoughts, how to derive the maximum out of, you know, using sports as a platform to reach out to your consumers. So I think the ironic thing about sports as a marketing platform is obviously, given the growing viewership, you have a bunch of brands who are now invested in some sport or the other. Because of that, obviously, there is a barrage of content and advertising targeted towards these sports consumers. And because of that, I think it's important to be 100% clear that when you communicate with the sports fan, what you say and how you say it is extremely important. And if you're not doing something that's very different or disruptive, you're not going to stand out compared to, you know, the barrage of content that they basically face every day, right? Because everybody is pretty much advertising to the sports fan today. So I think while you plan, you know, how to advertise to them, I think it's extremely important to focus on what you want to say and how you want to say it. I think with the advent of, digital and OTT platforms, I think the one interesting thing that has happened is that we've pretty much broken the fourth wall, right? So the consumer is no longer now a mute spectator. They actually get to participate in the action, right? And if everybody who's been watching the IPL would actually go to Hotstar, you can see consumers actually participate in the excitement, right? You can post selfies of yourself with the team that you're supporting. You can participate in polls. You can write comments. So it's really about how engaging and interactive you can make the experience for the sports fan. I think what's also important to remember is now that, you know, sports stars and cricketers and footballers are a lot more accessible thanks to social media. I think one way that you can really capture the attention of the sports fan is through more authentic conversations and more authentic content, rather than very, you know, branded content or something that, you know, that doesn't really achieve the purpose of associating or making a sports fan feel more connected with the sports or the athlete that they support. So I think it's extremely important to keep these two things in mind. And if you're able to solve for these two, you're really understanding the sports fan and how they behave and what they look for in the sport that they're following. So I think if you can keep these two in mind, that's where you will probably really make a difference and differentiate yourself from, you know, everybody else who's out there who's trying to get, you know, the mind space of a sports fan. And I think I remember reading the stats somewhere that I think the online sports fan right now probably has an attention span of eight seconds, which is lesser than a goldfish, right? A goldfish has an attention span of nine seconds. So it's a task, you know, task for marketers to ensure that even within those eight seconds, they do something that's so different and disruptive that you actually permeate the subconscious of the sports fans. I think that's, according to me, the way to go. And that's what we do with the kind of content and the kind of, you know, engagements that we put out as Fuma. So right. I think it's a challenge to capture and get that attention from consumers in this multi-screen world where they just hop from one platform to another. Coming to you, Ms. Mehra, when you associate with any sporting event, what are the things that you look at, you know, that kind of convinces you that, look, this is what I'm getting out of it? So, Lurel, for as far as sports is concerned, there are big plethora we are connected with. There are grassroots initiatives, like I mentioned, to IPL where we are associated with Mumbai Indians. The IPI is actually, like I said, the transformation. For us, I'll take you from Shreya, the destructive part is to actually help people transform, become active and healthy. So we try and associate where we can encourage or provide platforms and provide us the wrong word, but we can be part of their journey where they love sports, but they don't have option or, you know, we just love to be part and sponsor such associations where there is that need, but there is that desire to play. That's one thing we definitely look at, but when I look at something like Mumbai Indians, we help all our heroes at the Divyang League or Blind Relief where we spoke about them and their stories. We had one of a beautiful kid, Uncle Hama, he's an Arjuna warden. But I guess nobody spoke about him and he got an Arjuna warden when Virat Kohli got. So it gave us an opportunity to bring him out there with the help of Mumbai Indians since the penetration of cricket is really, really nice. We went out and we created a story out there talking about how we play, how we won a gold medal in America for India. So these are the beautiful stories which help us. So yes, we look at something like this and definitely Consumer Association through our contest, we do it on digital platforms to connect with or talk to the players, get an opportunity, play some, you know, fun games and that's another way to connect. But more so importantly, I would say to create platforms and inclusive opportunities for people who want to play. Right. Mr. Gajee, you have heard all your co-panelists speak about it. Tell me your brand story. How do you try to get the maximum out of association and make sure that impact is what you have envisioned. So you know, there are there are two ways to, I mean, look at leveraging a sports association, right? There's a traditional way which will tell you that if, or rather, a sponsorship. There's a traditional way which tells you if you're spending X amount of money on a sponsorship you need to spend 4X or 5X to make sure that you're leveraging that association right. Then you will, let's say if we tie up with the Jenny Super Kings or Mumbai Indians for that matter you then create content around it and spend money on promoting it such that your brand is seen in that context and then you give whatever message you want to give. There is that this another interesting way of looking at it and honestly even I was sort of a bit surprised to read this from one of the marketing experts on Twitter where he talked about the fact that it depends on how high involvement or low involvement your category is, right? If your category is low involvement then all the consumer needs to do is to remember your brand when it's going out to purchase, right? Let me give you an example engine oil fairly low involvement category when you go to a car garage and you hand over your car and the mechanic suggests to you that sir can I use Gulf Oil instead of a typical castrol right? Castrol is a brand that everybody knows so can I use Gulf Oil? Now if you've seen Gulf Oil if you've heard Gulf Oil in the right perspective and in the right context then you're not going to oppose him also because the mechanic is the expert so in such cases all you need to do as a brand is to create awareness in a certain context now we being on the chest of Chennai Super Kings does that for us right? and then you put your money and energy into other things into educating the mechanics for example on how the product is better so that he can sell in turn to the customer right? So it depends on which category you're talking about if it's a high involvement category of course you need to create all that messaging and the brand promise you need to communicate to the consumers if not then I think purely awareness can be your objective spontaneous can be your objective and just a logo on the chest for you. Right Mr Mehta to you this often touched question about attention deficit you know that is there of course and it's every year how do you come to terms with it every time it's a challenge and do you look at the metrics of the campaign that you rolled out the previous year do you have a team in place a research team I mean how do you listen to the consumers and tweak it to make it more engaging So there are two aspects to that Rohil one is the overall ROI measurement unfortunately all these deals are round the year you can't cancel there are penalties so one will take instinctive gut field research based on all the tools and ammunition one needs to have to take a decision must the decision taking you live with it there is nothing you can do I can't cancel the Baiju's jersey sponsorship on the cricket team there is something which is a penalty and all those things so yeah if you have taken it then you live with it but as far as the day to day interaction and engagement with the fan is concerned that's a very significant role in establishing the brand at a level which will drive the core proposition which the brand wants to drive for us it is all about keep learning keep winning so yeah whenever there are winning moments we talk about it there is a lot of content which is there which is shareable there is a lot of content which comes from the authority that one has become a sponsor so there is enough in most scope to drive this there are negative pieces there are positive pieces and that's always going to happen nobody is going to give you all 100 100 and nobody is going to give you 0 on 100 there will be a 90 percent people talking positive and 10 people talking negative so it's all about then managing the expectation ensuring that the positivity or the positive connotation is then carried forward it is shareable create some small snackable content on the spot real-time basis because the shelf life is three hours four hours or one day because an event has happened something has happened in a sports ground and one needs to activate so yeah there is enough and more support infrastructure tech and people to drive that thing but more importantly it is all about responding on time and if one has made a mistake at least on this part and you should be also have the courage to apologize rather than fighting without because you have made a mistake and somebody's arguing to keep on arguing doesn't make sense if you made a mistake apologize move on but if you have a good content it's very very important that you amplify it and try to spread it right right miss such that you know there is behavioral shift that happens is a cyclic behavioral shift that consumers undergo you know that's what you know some marketing has point out to so how do you one keep track of that and second make it more engaging and you know make sure that they watch your campaigns you know they are there so I think in terms of you know shifts I think the rate at which consumer behavior changes now is much faster than it used to be and I think it's important to keep a track of changes at literally a weekly level right and this is something that we've seen in the pandemic happen in a very very strong way you know literally behavior on the platform shifts what platforms you choose to you know be present on what type of content you choose to engage with completely ship spaces the situation right and that's more relevant now I would say than ever given that we're in the middle of a pandemic the kind of content that consumers want to see now and the messaging that they want to see from brands is very different than what it would have been were we not in the middle of a situation as we are now right so I think the first is to always keep you know an eye on the consumer pulse understand what the consumer really wants to hear from you in the moment and respond accordingly that's when you really gain consumer trust that's when you really gain consumer attention rather than just going ahead with you know the content that you planned originally so I think being extremely agile shifting to how you know the consumers reacting responding in the moment is extremely critical and you know you have to be willing to sort of step back and change what you're communicating in the moment so I think that's one I think the second is of course you have to put out content that really resonates with the consumer right so something that I mentioned earlier as well I think authentic conversation seeing aside to the people that they idealize that they would have not seen before being made to feel like you are a part of the conversation you are an important member of the ecosystem I think that's extremely critical as well because you know like I said with the advent of social media consumers are no longer just mute spectators right they are pretty much participants in this ecosystem as well and giving them that opportunity to participate then becomes another way to sort of you know engage with them in a much stronger way and ensure that you've got their undivided attention that being said I think I will just sign this off with you know in the current situation that we're in I think the best thing that brands can do is to realize when not to advertise right I think there's a point where you need to sort of step back and say hey at this point this is not relevant so no matter how cool my content is or how exciting my campaign is this is not the right moment right and I think timing especially in a situation like this becomes super, super critical as well. Right very valid points raised and I have 5 minutes left in fact 4 minutes I want to come quickly to Ms Mehra and Mr Gejhi tell me what taking from it from where Ms Saste left it you know to make it more contextual for example we had our original content planned and something happened you know and now when we look at it maybe it appears very different how are brands now coming to terms with it first I mean this question to you Ms Mehra I mean the context has changed a little bit not a little bit a lot actually actually I think it's when it comes to being a marketer we are humans first we are also there at the receiving end and I think the perception the change we all are part of it being compassionate coming from what we also personally experience is something that one has to take into consideration while doing anything Shreya right we mentioned we should be sensitive as far as the content is concerned but you know the shift definitely is something which we all are part of so we know the shift happens because we all are at the receiving end for something or the other and I think that understanding that compassion when that is involved empathy for the consumer is there the content is I think easily manageable and the platform and where to advertise and when and one more thing I want to mention here is actually talking about sports or being supporting sports during pandemic time it is not such a bad thing because there is a bigger pandemic which may spread which is fear and which one should be more worried about and rather than spreading fear we should come together work together and fight it with more not with you but with more strength and I think that plays an important role and I think sports bring that lightness to life so that is pretty much my perfect and final words from you Mr. Gayjee how do marketers become agile of course they have to be but how do they tweak when for example what 10 days back it was a different messaging a different situation and suddenly you are in a different environment how can marketers quickly tweak address this and is there a way to address such a crisis when your original messaging is already in place I think the most important thing for marketer is to listen it sounds surprising because marketers are used to talking and communicating one way to their consumers but I think listening is probably more important because you need to continuously understand the pulse of the consumer now let's take the example over the last one year last April May June there was the first wave of Covid IPL was scheduled then it was cancelled all the brands cancelled their advertising saying this is not the right time and that was the right thing to do come November December things had started to get a little better the first wave had started sort of dying down almost and IPL actually then people had doubts about whether even then IPL should be conducted or not but it came as actually a glimmer of hope if you see the TBR's 2020 IPL actually performed better than 2019 IPL and by quite a few points so actually people appreciated that because it was what we also don't talk about in such situations is the mental health parameter yes there is Covid but also when you're cooped up at home all day long working unseemly hours ungodly hours you need an outlet of relief and sometimes sports can actually be that outlet sports can be that outlet even humour can be that outlet for that matter now again the situation has changed with the second wave so Shreya rightly mentioned that you should also know when not to advertise when not to talk about your brand and you just need to be sensitive about these things as a marketer even if your content is ready and if it doesn't suit the current context then you need to know that you have to pull it out and maybe work on something else that is a little more sympathetic empathetic towards the consumer at the same time not seeming a force fit with regards to the brand and the brand promise that you have I think once you listen to the consumer really are aware of what's happening on ground then these decisions become easier for you as a marketer absolutely and I'm completely out of time and thank you so much for joining us even in this difficult time that we are in and stay safe and stay strong thank you over to you Babna thank you so much for moderating us thank you


Let me quickly tell you one thing, I will do it properly later on, but at this point it's sort of something that you should know. The difference between a metal and semiconductor, because somehow I missed that point. This is a energy band diagram, this is the, remember the EK diagram, the lowest one has a band, then the second band, the third band, I generally draw four of them. Now between a semiconductor and a metal, in terms of energy band diagram, no difference, no difference. They are exactly the same, look they are about the same, of course I have drawn it shifted because they actually this could be copper, this could be silicon, so the band might be in a slightly different place. Now for a semiconductor, the requirement is that the Fermi level is somewhere in between and for the metal, the requirement is that the Fermi level is inside one band. That's the only difference between semiconductor and metal. Why is it in one band? Because in metal, first of all, I kept saying this, that every band has two N states. Do you remember N number of atoms, two for the spin, two N gives me the total number, so it's always even. If I have odd number of electrons per atom, then it's always a metal, it's always a metal. Why? If I have it odd, then surely one of my band will be half full, right, everything is even. So if I have it odd, it must be half full. And if it is half full, Fermi level must be somewhere in one of the bands because that is why it says below it is essentially full, above it's empty. So when it is odd number of electrons, in that case it is a metal. When it has an even number of electrons, in that case it can either be a semiconductor or a metal, that depends, but that is not a given statement. But generally if the reason is many of the bands are degenerate, right, remember light hole and heavy hole, they sometimes have the same energy. So even when you have the even number of states and even number of electrons, silicon, how many? 14 electrons, right, even number of electrons, even number of states, in that case it is entirely likely that at zero temperature a set of them below the Fermi level will be full, even and even, and set of them above the Fermi level is empty, right, and the Fermi level will be somewhere in between. That is the semiconductor. Now the reverse statement, even number and semiconductor is not always true because of the degeneracy I just talked about, many times they have, but this statement is always true, all the electrons and metal generally is true. So this is a distinction I think many people don't understand clearly, for them metal is something completely different because of the way they view it. The reason in metal you don't talk about holes is because you see Fermi level is here, these levels are all full, lots of electrons moving around in copper, but this is all full essentially here. So there is no current in the valence band, quote unquote valence band in metal. So people talk about, you know, I have in copper this many electrons and they just never talk about holes in metal, right, they just talked about electrons, but the concepts what you have learned this far, no distinction between metal, semiconductor and insulator. Insulator is something that has, this is one EV, silicon dioxide has nine EV, band gap is equal, so qualitatively no difference, you see. This distinction you have to clearly understand because many cases we will be using this material side by side, put them together, anytime I have metal contact on a piece of silicon contacted like this, I have one one side, this metal needle, one side this, in another side my semiconductor, the other side is this, electron will go from here to here, and that will give rise to short key barriers and other things. Is this clear to you? Think about it a little bit because it is not an obvious statement, think about it a little bit. Okay, thank you.


The Tiger, Financial News Network. Update. Good afternoon, everyone. Basel Chapman for the 2 o'clock Tiger Financial News Network Market Update. The Dow's down 237 at 34,235. It tried to rally early on. It actually had a pretty good rally. It was the only one rallying off the last night's debacle with Nvidia spiraling to the upside and getting all the other indices quite excited. And then it gave back quite a bit and the others are giving back a lot more. So the day's young. We'll see what happens. But as far as the Dow's concerned, that 34,200 to 34,100 area is going to be really sacrosanct in terms of holding over the next day or so. We're looking at the S&P, gave back huge gains as well. It was up at the 48,58 level. It's now at 4401, 4402. Can you believe over 53 points it gave back? Well, the day's young. Anything can happen. But this is not good action. Looking at the QQQ, the index 100 trading down 475 at 364. Really big reversal here. And that goes with the weekly chart that says, you know, you've been holding so well. You've got to keep that up because you don't want to go from a buy mode to a sell signal in the weekly chart. And that could be coming up. We'll watch it closely. IWM acting very poorly. It's down almost 2 at 183. Gold, this is going to be very interesting because gold is holding steady down 3 at 1945 at the exact same time as we were looking at the dollar, really 103.87 up 48 cents. This is pretty good action for the dollar. And it's not impacting gold. The silver's acting way better than gold. And the TLT, I didn't do that because I had a lot of stock questions when I just did the show, a moment ago for Larry, whose voice is recovering. 9502 down 53 cents in the TLT. It's trying to get off the ground from that 92 double bottom. We're going to have to watch that closely. I'll do more of that in my show tomorrow. My Tiger technicians are at 10 o'clock. Check out my opening call as well. My daily newsletter. And we're looking at crude oil. Has that rallied? No, it's now down 9 ticks. It's struggling. It's under the 9 p.m. moving average. We're going to have to watch that in months, all 76 going into Monday or Tuesday of next week. Have a great rest of the day. Stay tuned for Tom and Brian coming up at 3 o'clock to 4. And have a good day.


Today, I have the pleasure of speaking with Nickel28. I have Anthony Molesky and I have Martin Vidra. How are you today? Great, Tracy. Thanks for having us on. Always enjoy catching up. Yeah, wonderful day. Yes, let's just start at the top here. Nickel28 smoothed up what, 30% in the last month? Yeah, look, it's been a great tear. I mean, even today, I saw it was trading above $30. I think that's really reflected in the fact that the market has become more interested in Nickel as we've seen that Nickel price today touched $1060. We're one of the very few, if not only producing pure plain Nickel equities on the TSX. If you want Nickel exposure, you want leverage and you want that in a producer, then we're kind of the one stop shop there. All of you EV investors out there, every keyword you want to hear is here, Nickel and Cobalt. So perhaps, Martin, you give us an update on the project and how it's going, please. Okay, thanks, Tracy. You know, the project is running great. We expect to release our full year results for year ending 2021, where the production of our flagship operation in Ramu, Papua and New Guinea will have once again reached basically nameplate capacity for the fifth year in a row, which is absolutely wonderful in this world. It's the only H-PAL operation in the world that has been running at design capacity. So we're talking about 32,000 tons of Nickel and about 3,000 tons of Cobalt in a form to that the battery industry is just really hungry for. It's called MHP, our mixed hydroxide product, and it is really becoming the key ingredient of choice for the battery industry. So we're really excited and 2022 looks to be off to a great start again with production just coming along. So we're quite happy with that asset. And of course, Anthony, love an update from you. We know you know how to speak investment audience language. Yeah, I think the key point here is when the project was funded and financed, our partner MCC, who's just done a really great job operating this project, as well as anyone in the world anywhere at any time, lent us money and they did it in two tranches. We paid back that first tranche. So we now have free cash flow. We've been buying back shares in the market. We'll continue to do that. And the second tranche, we'll take another, depending on the Nickel price, two years to repay or less just depends on the Nickel price. It's highly geared to that price. And you can work that out if you go look at our guidance. And when that is paid back, you could be looking at anywhere from 40 to 60 million dollars US a year free cash flow at current prices. And we intend to return the overwhelming majority of that as a dividend. So this is the ultimate vehicle. It's not 10 years away from permitting an actual fact we've been producing for seven or eight years now. We are the largest producer of MHP in the world. And there's a good chance if you're driving an electric vehicle, you have our MHP in that battery. So I'm going to ask you a question that I already know how you're going to answer, but I'm going to throw it out there anywhere anyway, which is Anthony, is it too late to buy the stock? Like I said, you've increased dramatically here in the last 60 days. No, I don't think so. But of course, whether or not you buy the stock in large part depends on what you think about the price of Nickel. And that's the great thing about the stock. If you think Nickel's going up, staying here, it's a great buy. If you think for some reason, Nickel's going to have a huge sell off, well, then it's not. And so we've waded through the decade long journey from exploration to production. We're through that journey now. And it's really about continuing to produce at nameplate or above, which we have. And then you need to plug in, meaning the investor just needs to plug in what they think is going to happen to Nickel. And from there, you can see how expensive or cheap we are. And myself, I think we're cheap. I think I'm the largest shareholder owning roughly 9% or 10% of the company. So I'm pretty bullish. I think I also heard management is buying back shares. Is that correct? That's correct. We've been buying back shares now for a number of months. I can't remember exactly how long it's disclosed in the quarterly. But yeah, we're buying back shares and we'll continue to do that. And what should we anticipate as shareholders in the next upcoming quarter? I think you touched on that, Martin. Perhaps you'd like to add a note or two. Well, I think just from the production side, I think you can expect another strong quarter of nameplate production. And the other thing we're seeing is not only is the Nickel price appreciating, the Cobalt price is appreciating significantly. It's trading at the highest level since 2018, which really helps generate extra cash, as Anthony says. So it offsets our costs. So I think from a production point of view, you're going to see strong production at costs that are consistent with what we've been reporting over the last 8-12 quarters. And of course, you heard it here, production. We've got Nickel and Cobalt. Thank you both for joining us today. That's Nickel 28 on the TSX. Thanks a lot, Tracy. Thank you, Tracy.