I welcome you all once again to my channel, Explore Education. I am Dr. Rashmi Singh, Assistant Professor, Department of Education, SS Kanna Girls Privy College, University of Allahabad. And this lecture will be in bilingual mode and useful for various teaching examinations. And we are going to start a new topic under educational psychology that is personality. So, first of all, we are going to start with the concept of personality. Okay. So, as I have said that the lecture will be in bilingual mode, so I will speak in Hindi and my content will be in English. Okay. So, in educational psychology, there is personality and personality. There is a lot of matter, a lot of theories and a lot of questions. Because there is a lot of matter, so there are a lot of questions. So, objective, subjective, we will have to read personality in every situation, we will have to prepare the personality. As we have covered intelligence, by the way, in personality, today we are starting with the concept of personality. So, personality, a lot of terms, a concept, a construct, which we still don't understand in a good way, but we have been working on science for thousands of years to explain what personality is. So, if we look at its literal meaning, the literal meaning of personality is derived from the Latin word persona, the mask used by actors in the Roman theater. In the Roman theater, a long time ago, when the actors worked, they put on a mask, they put on a mask, it was called persona. So, personality was derived from that. We have got this word from there. Then personality has been studied for over 2000 years, beginning with hypocrites in 370 BCE. That is, Isapur, the hypocrites in 370 Isapur, their studies and their talks, what they said, we get the personality from there. From there, you can say that personality is derived from that. Hypocrites, who were they? A physician in ancient Greece, who theorized that personality traits and human behaviors are based on four separate temperaments associated with four fluids of the body known as humors. That means, it's a very long story. Psychology wasn't a very specific science, it wasn't made that much, it wasn't that much literature. So, at that time, they were theorizing that personality traits and human behaviors, that means personality traits or behavior of a person is based on four separate temperaments, that means it can be of four ways. And what does that depend on? Four fluids of the body. I mean, they said that each person's body has four types of drugs. And according to that drug, its temperament is more or less, and its personality becomes a trait. So, because we don't talk about trait, theory or type, theory or personality traits, so we will stop here. We have to go to the bottom of this, that we know the personality from the language of hypocrites. Concepts. What is the concept of personality? Psychologists have attempted to explain the concept of personality in terms of individuality and consistency. I mean, when it started, when it was thought about how to express it, what is the nature of it, then it was known that Manu Vigyanico told us that we can define the concept of personality in two ways. The concept can be of individuality and consistency.  And what is our individuality, we show it consistently in our behavior. Right? It's not like we are something else today, tomorrow we will be something else, tomorrow we will be something else.  That is, this is the role of individuality and consistency in the concept of personality. Okay, then combining these notions of individuality and consistency, personality can be defined as the distinctive, Vishishta, unique ways in which each individual thinks, feels, and acts, which characterize a person's response throughout life. Look, throughout life, we live the whole life in the same way. It's not like we live the other half of our lives in personality and other half of our life. Hmm, later we will know that there is a dynamic, there is a little change in it. It is possible. Hmm, so how did they define the personality? Hmm, then the thoughts, feelings, and actions. Hmm, then the thoughts, feelings, and actions. That are perceived as reflecting an end, and individual's personality typically have three characteristics. So it comes from here that there are three characteristics of personality, which are thoughts, feelings, and actions. That is, our thoughts, feelings, and actions. Are considered as behavioral components of identity that make distinction between individuals. That is, each individual has different thoughts, and different feelings, and different actions. Then individual-wise, the individual changes thoughts, feelings, and actions. And our behavioral component. I mean, it is visible in behavior, isn't it? Then, behaviors are viewed as being primarily caused by internal rather than environmental factors. And behavior is said to be less influenced by speech and actions, which are more influenced by the characteristics of our body and its determinants. Then, the behavior of the person seems to have organization and structure. So, our behavior is not like that, it is nothing. It is also an organization. It has a structure, a structure. Right? So, the concept of personality, we understood that individuality and the notion of consistency has been combined. Okay. Then, historical work. If we go into history, when did the systematic studies start? So, the systematic study of personality is a recognizable and separate discipline within psychology. I mean, in psychology, the personality, when a different discipline was started, may be said to have begun in the 1930s. In 1930, you can say that the work started in the right way, with the publication in the United States of two textbooks. Two textbooks were published in the United States. Which one? Psychology of personality. It is written in 1937 by Ross Stathner. And personality, a psychological interpretation. It is written in 1937 by Gordon W. Allpert. You know a little bit about psychology. Allpert's definition is most famous in psychology, personality. So, Allpert has a lot of work on personality. Then, followed by two more books. We get Henry M. Reyes's explorations in personality. And then, personality, a biosocial approach to origin and structure. Okay, the writer's name is chosen here. Okay. So, these two books, the main one is psychology of personality and personality, a psychological interpretation. This mainly starts with a systematic study of personality. And we start to believe that after this, in psychology, personality is given a separate discipline, a recognizable discipline. It is given a place. Okay. Then, definitions. There are a lot of definitions for personality. Which one? Personality is the relatively stable set of psychological attributes that distinguish one person from another. You see, what a subtle and short definition.  We say that we show stability, consistency in our behavior of psychological attributes. So that one person is known to be different from the other person. Okay. Then, personality is the sum total of ways in which an individual reacts and interacts with others. Stephen P. Robbins is saying that personality is a sum-total, it is a complete whole, which means that everything will come into it, in sum-total everything, psychological, mental, physical, spiritual, behavior, anything, in which an individual reacts and interacts with others, in which one person reacts and interacts with the other person, that is our personality. Then it is made up of three major systems, this is Sigmund Fryat, Sigmund Fryat's id, ego and superego concept, everything everybody knows, and the human behavior is the product of interaction among these systems. He is saying that the system of id, ego and superego, the interaction that comes out of it is our personality, this is Sigmund Fryat saying, what are we defining as gold, defining personality as characteristics or blend of characteristics, that makes a person unique. Everyone has a uniqueness in their definition, because each personality is unique. We cannot say that two people's personality is not the same, because it is a sum-total aggregate, there are so many things involved in it, so characteristics or blend of characteristics, that is the mixture of the qualities that make us unique, that is the personality. Now comes the most important definition of personality, the most cited definition of personality, which was given by Alpert. You should know that Alpert has given its definition after analyzing the definition of personality of 50 psychology, and the definition given in 1937, he himself is clearing it more by allegorating it in 1901. So this means how much work he has done on personality. Alpert, how do you define it? Define personality as the dynamic organization within the individual, that is, it is within the person, it is a dynamic organization. It is not static, it is rigid, like throughout the life we live, we show consistency, but it is dynamic. It can be changeable, something very different will happen in your life, your personality gets disrupted, broken, or changed. So personality as the dynamic organization within the individual of those psychophysical systems, that is, psychological system is also going on, our physical system is also going on, our psychological system is also going on. That determines, which is the definition, his unique adjustment to one's environment, that is, the unique adjustment to a person, how we adjust to the environment, how you adjust and how you adjust, everything, every adjustment is unique. There are two people in the world, two individuals and two individuals who don't leave one type of adjustment. So why? Because this is the dynamic organization of our psychophysical system. Okay. So this is the personality. This suggests that there is an inner personality that guides and directs individuals. So what does it show? It suggests that the personality inside, the person inside, guides us, directs us, tells us how we have to behave. So the unique adjustment, if something comes up later in literature, it gets very critical, then it will be that we don't understand the unique adjustment, how is something unique? Then it elaborates its definition and says that the unique adjustment will come into the characteristic behavior and thought. See, it is changing its definition, but personality is the dynamic organization within the individual of two psychophysical systems that determine his characteristics, behavior and thought. Let me tell you three things, behavior and thought. These three together show the unique adjustment of the individual with its environment. So after 1937 and 1931, if you write the definition of personality, then it is well and good, it is a holistic definition of personality. Okay. Then what determines personality? Who determines our personality? So there are many philosophical questions that can be asked. Freedom versus determinism. That is, are we independent or do we have any determination that determines our personality? How much if any of an individual's personality is under their conscious control? I mean, how much we control our personality and how much personality is outside or inside, inside, outside. So freedom versus determinism. Are we independent to control our personality or are we independent? I mean, how much control do we have? Then, heredity versus environment, this is the nature-natured balance, the nature-natured debate, that personality psychology will be found in every aspect that our genes play a greater role or our environment shows more emphasis on our personality. Who does it? Uniqueness versus universality. We are unique, but we are universal, so uniqueness is more important or universality is more important. Who is more independent? Who is more independent? Active versus reactive. Is human behavior passively shaped by environmental factors? Or are humans more active in this role? I mean, what is human behavior? I mean, we are not actively doing anything, we are being shaped by money by environmental factors or we are playing our right role in it? Then, optimistic versus pessimistic. Are humans integral in the changing of their own personalities or not? So, all these philosophical questions of psychologists that they raised in their minds have been given to us from which these clashes go on and this tug-of-bar goes on in our personality's environment. Then, characteristics. Now, after reading these definitions, after understanding the personality, we can tell a few more things that are common. What will be the personality? Consistent. There is generally a recognizable order in regularity to behaviors.  He can't handle these things easily. He gets anxious, he gets in trouble. And some people, including Captain Dhoni, Captain Kool, right? So, consistently, if you are showing your behavior in your portrayal, it is a characteristic of personality. Recognizable order. I mean, we can recognize how you will react if you get this situation. Then, psychological and physiological. Personality is a psychological construct, no doubt, but research suggests that it is also influenced by biological processes and needs. I mean, there is no scientific construct in this, but we have also been told that it is also influenced by biological processes and needs, right? Why our physique? That is why it is called a psychophysiological system. Then, behaviors and actions. Personality not only influences how we move and respond in a bad environment, but it also causes us to act in certain ways. I mean, it is saying that characteristics, behaviors and thoughts, thoughts, feelings and actions. That personality only influences us how we move, how we move forward, how we respond to our environment. In fact, that personality is also the reason why we are doing something. Why? Because my personality is like this. Okay? Then, multiple expressions. It is displayed in more than just behavior. Why? It is not just behavior. It is seen in thoughts, in actions, in feelings. Personality shows our multiple expressions. Okay? Then, conclusion. How can we reach to the individual? If we are starting to read the person, then it means the constitution of mental as well as the physical health of an individual. That is, our mental health and physical health that we can call personality. Or we can say that it is aggregate of an individual's physical, psychological and behavioral aspect. Our physical, our mental, scientific, our behavioral aspect. All of them are aggregated personality. Or it is made up of the characteristics and patterns of thoughts, feelings and behaviors of an individual. These attributes make a person unique. We have to pay attention to this. Our characteristic is our thought, our feelings, what we see from what angle, how we understand it. What is our behavior? And what is its aggregate makes us unique. What can we say? We can say that it is a pattern of collection of character and trait. Character, whenever it is about a character, it is a value judgment. Right? Character plus our trait. Trait means consistently what we are showcasing. Their combination, their collection, the pattern of their collection is our personality. Okay? So I hope that I will be clear enough to comprehend you the topic of the concept of personality. Okay? So thank you all and don't forget to like and subscribe my channel to find the links or type explore education and join my telegram group where you can find learning materials, you can ask your query, you can provide me feedback too. Okay? Done from my side.


Welcome, this is Melissa Armo, the Stock Swoosh and Reviewing Apple. This was the Stock Swoosh Show Play of the Day as a day trained long and I caught an option in this today too. Nice move up here and it looks like again this is going to pop probably tomorrow and follow through higher. Market is rallying as well. 305 here in a Wednesday market made brand new all-time highs today. I mean just really, really strong market. You cannot trade this market and yet people have, which was really, really dumb. People shorted Apple yesterday.  People shorted Apple in here, in here, in here, in here, in here. So again, here was a day trained today just to review. We went long Apple early, got the ride up, boop. Beautiful move. You could have got out here. Beautiful move. You could have got out here and again I said to people 323, 324, 325 during target did not quite get 2325 but it got very, very close. So for the people that wanted to hold it at the dream target and almost got there. Really nice move on Apple today. Beautiful market. Can't argue with the strength in this market. If you're interested in signing up for the Golden Gap course, email me and Melissa at thestockswish.com. Have a great day everyone.


Meanwhile, the number one citizen of the country, President Mohamed Abu-Hari, has assured Nigerians that the final battle against terrorists was approaching its conclusion and victory was within sight. In his Sala message, the President, who sent his best wishes to Muslim faithfuls, maintained that the fight against insurgency has been a long and hard one. He said, with the designation of bandits groups as terrorists, the challenges of banditry and kidnapping are being tackled. The President also expressed the delight over what he described as impressive reports of the special operations to curb crude oil theft and illegal oil bunkering in the South-South zone of the country. Earlier, we were joined by the Imam, Dr Abdul-Fattahullah Jabi. It's meant to respect the rights of our neighbours, and you see in Islam, the Prophet Salaam said, Mama Salaam said, that he's not a believer, who doesn't honour his neighbours, and your neighbours are not just the people that live with you or that are also Muslims. There can be no Muslims. People that live 40 houses to your right, 40 houses to your left, 40 houses to your front, to your back. These are all your neighbours, and you must respect your rights, because there are no Muslims that doesn't make you treat them anyhow. And elections are coming. We need to behave with all civility. We need to practise goodness, even as election comes, and join us to all get our voters card so that we will not just be complaining after somebody wins governorship or presidential elections, and then you complain about how badly the person is doing, and then you didn't go out to vote, and you have the power to choose. So we need to do all this, so that our nation can be great again. It's not supposed to be so difficult, because we fasted for 30 days, and neuroscience has shown that whatever you do for about 21 days, or sex TV, you do it daily for about 21 days.  During Ramadan, the Prophet Salaam told us that when people look for your trouble, we tell them, in the Salaam, I am fasting, don't look, don't look for your trouble, you avoid them. You avoid them. So after Ramadan, we're supposed to avoid people's trouble too. People, people are coming with trouble, you avoid them. Try to engage them reasonably. If you must use the law, use the law. Don't go through violence. These are some of the things we learned in Ramadan, and we should practise after Ramadan. Hello, hope you enjoyed the news. Please do subscribe to our YouTube channel, and don't forget to hit the notification button, so you get notified about fresh news updates.


What's up everybody Jason here for Jasper's case race comm happy new release day guys another wax party promo in the books This is a brand new release of 2021 Pini in case football This is a four box half case break picker teams number one And again guys there is one pack per box five cards per pack expect the one BGS graded autograph One additional autograph two memory really cards and one base card We did have three random number blocks that sold out one for the Jets bucks dealers Texans bills packers This one had the Patriots Bears Cowboys chiefs commanders and this one the Jaguars Bengals Dolphins Eagles Vikings Giants Dusty pretty much how sell all of them So Dusty actually sold out the Jaguars Bengals Dolphins Eagles Vikings Giants So I actually just put his name in here straight up a little character sign Which will give him a spot to potentially win a promo spot since he bought all the teams out It's like he bought them straight up Even though they're random number block style and then of course we have the other random number blocks in there to the Jets and New England Patriots So Dusty got nine out of the ten thank you to Dusty and of course Adam with that one spot there. Good luck And then this one here with Dusty and then Douglas in the Jets one. So there you go So those customers are unfortunately those spots won't get a chance at a promo But like I said used to have a chance of course to get to a pretty big hit in the in the breaks in the break itself, so And of course fresh case in case football Here we go. So again one and two will be from the same case Of course we got Mac Daddy Jones on the top of the case or the front case right here And of course we're gonna go left to right I usually do One two three for the left four five six for the right Five one two three four five six So this right here will be for number two and we'll just write a little two there Just so you guys know Right there and here we go four box half case break right here All right, we go guys good luck I'm glad we got at least one of these breaks in before Joe by here There is a chance that we could probably get the second half done If you guys sell it out straight up or like I said, I can always R&B the remaining teams Into a random number blog What I'll probably do is I'll leave that all the encased cards for last It's the bases just actually on the top All right, first thing we got is just Sean Watson ten of ten So the Sean Watson that'll be Houston Texans part of the random number block zero Which we go into dusty Another Texan Andre Johnson two out of 25 two color patch That's about to go to dusty. Wow. Is this a whole Texans box? Good Lord Another Texan it's one out of ten Davis Mills who's gonna get the opportunity to be the guy Spot one R&B already hidden really nice dusty Was like zero one two zero one two hits in R&B Look at that Zero one two have hit so far and last one is Another nice hit right there desphits Patrick rookie endorsements to 35 for the Tennessee Times going to Adam Richards straight up 32 out of 35 All right, so we'll leave the encased for last the next one So again for the most part should be really quick breaks guys. It's not too many cars to show here All right, we got Deandre Hopkins for the Cardinals going to learn Do you hop? For the chages Josh Palmer nice triple patches there 13 out of 15 for the Chargers going to Bernhardt pack for your month nice jumbo 18 out of 50 That's Pittsburgh Steelers R&B Spot eight going to Dusty and Terrace Marshall Jr. On-card there 50 of 50. It's going to Brian in the panther straight up There you go. All right box three We got Jovante Williams six out of ten Denver Broncos when a Matt Arnold straight up another Bronco Jovante Williams again future wave patch 14 out of 25 Little tealaw Quad relics 72 out of 75. So again, that's going to Dusty straight up. He bought off the R&B So he just got every single team Dalvin Cook for Minnesota 35 out of 35 That's also straight up team there for Dusty Salt on guys. Good luck Ryan Tannehill for the Titans and a Richard straight up. Wow. Look at this jumbo patch.  That's Joe Mixon very nice Definitely have to know that's game use right and that is straight up Dusty. Of course. He bought out the R&B Michael Carter triple relics 14 out of 50. That's Jets R&B spot for Going to Dusty last spot mojo and last one here Semi fojopo rookie cap patches seven out of 50 Dallas Cowboys as part of the random number block Seven going to Dusty. So Dusty took all the R&B hits so far Congrats, buddy.  Good luck first one Mac Jones scripted signatures Do your job inscription 13 out of 35 2021 in case scripted signatures sapphire that is a bgs 9 10 Mac Daddy Jones Very nice and there you go. So dust That's actually gonna be spot three Dusty. Wow. There you go, buddy 13 out of 35 Adam had spot five in that one really close though, man. Sheesh There you go. That's random number block. Next one. We have a nine five rookie dual swatch signatures for shot Bateman four out of 50 and of course no sub grades in these ones, but nine five ten For the Ravens going to Aaron Billings like there you go, man The Ravens hip for you. Next one looks like it's gonna be a redemption I like how they put the redemption in there, but the sticker actually is on top. So you can still scratch it off Don't worry It's right over the top Right there. Good luck rookie notable signatures emerald card number three Justin Fields, what a case Wow, Chicago Bears R&B. So that's gonna be spot zero That's part of New England Dusty. What a randomizer. Good Lord. And I don't know what emeralds out of but Let's take a look And that would have been a crazy R&B dude the fact that Mac Jones and Justin Fields came out in the same half. That's crazy see Notable signatures and emerald is out of ten. So that's a Justin Fields notable emerald signature So sapphires out of 35 Golds out of 25 emerald out of ten ruby out of five and diamond one of one So that is a very nice one out of ten and that's going to spot zero of course So Very nice, and that's out of ten very nice What a R&B for that last one here folks. Good luck. Wow, what a half case seven out of 25 Jalen waddle nine five ten and That was part of the random number block two, but dusty did sell out that one So that's going straight up to you too as well dusty. What a break for you, buddy Mac Jones Justin Fields and a Jalen waddle in case and what a four box break Hey, is this what do we get a hot case or something or is this just how in case looks? All righty guys. Well, there you go. What a four below nice four box break right there Like I said only customer that bought in straight up of course get in and like I said dusty to sell out one of the R&B So he will get in through there. So I'll just delete all the random number blocks Names and then we'll do the randomizer. We'll give away one One wax party promo break They in case has been pretty hot boxes in general. Okay, that's good to know that is great to know So there you go guys don't shy away from it just because you think that the first half was just too good All right, so there you go So there's the customer names that bought in straight up and like I said minus dusty Of course, he bought out the whole R&B. So you're just gonna get those teams in the chance at an entry there since those are all his teams Here we go. Here's the dice roller Two and a one three times. Good luck customer number one gets an entry into the promo one two and three So of course 20 sad people one happy person and that one happy person is gonna be Aaron Billingsley, look at that one spot module to it got the Ravens got a hit and you are now in the wax party after three times There you go, man. Congrats. Let's put you in here Boom now in from encase number one again guys the next thing case is actually on the website and looks like It is already down to 10 Anybody wants to buy team straight up or like I said, I can random number block the remaining 10 and we can sell it out like that However, you guys, please. I'll give you guys a little bit of time Drasby's case breaks calm


Welcome to another episode of the nonprofit show and we're really excited because today we have on one of my favorite guests of all times and Macaulay Lopez from agency content writer.  You don't make me feel foolish and you give me permission to say, we can do better. And that's always a good thing. And this is really important because the web is where it's at. If anything, COVID has pushed us even to become more dependent on our digital assets and our websites. And so this is why we need to talk to Ann about this and get all of her amazing knowledge. Again, if we haven't met. I'm Julia Patrick, CEO of the American nonprofit Academy. Jared ransom, the nonprofit nerd herself will be back with us tomorrow. We want to make sure we thank all of our sponsors from Bloomerang American nonprofit Academy fund raising Academy, the nonprofit nerd herself, your part time to take nonprofit Atlas and of course the nonprofit thought leader. Okay. And Macaulay Lopez. Wow, we've had you on before to talk about a lot of different things, but you said something magical to me that is like, it's like a hair and fire moment. You said it was right as we were getting the cameras to roll. I don't want to put good content on a bad website. And that just framed things up for me like, whoa. So let's start with that. Can you just briefly explain to me what that means to you before we start hammering you with all these questions. Yes. So I operate with a high level of integrity. And so I never want to produce good content that goes on a website that's not going to do what it should be doing. There's a certain way that Google reads a website. There's certain ways that we can write content and format content and design a website that will give us that Google love and push to where we need it. And it just looks good, right? For our followers and our donors and our supporters and volunteers and all the people that you have and that you want to attract.  We want to create great content. But the reality is, I can't put it on the website you have. It's an older website. It's just not doing what we want it to do. So I'm so sorry I set your hair on fire, Julia. It's a pleasure to be here with you. But yeah, that's my thought that's always my thought is gosh, I can write good content, but where are we putting it and where is it being used and if it's not going to a good spot then let's talk about that let's let's find, let's find folks who can help. So, it does change by by you saying that it does change the way I think about this. But I think maybe we need to back up a little bit and start with the basic information. When we're talking today about hiring somebody.  I mean the nonprofit sector, it's always like, I got a guy who's got a cousin he's got a sister who's going to community college learning to be a website. I'm not everybody's first website is like that though it's beautiful. It's beautiful just get one. And then we can, we can build from that and what's that what's that phrase don't compare yourself to where you are today to somebody who's been doing this for. I've been 11 and a half years, 15 years, 30 years, whatever it is. Go from where you are today and just start. And I think there are definitely some basic things we can talk about. Yes, get those referrals.  Have you designed a website for a nonprofit. It's not a non starter. But there may be, there are some functionalities that a nonprofit website would need that a basic business website like mine doesn't need to have the donation button. Yes. Yeah. And there's some functionality to that that needs to be built in. And so it would be kind of like do you have somebody who's willing to go out and find the information or something like that. They have the experience that obviously they they can do it. How long will it take to build, you know, it's, I think mine was six weeks, I had to provide some content and I think we'll get to that of course in the conversation. But really, yeah, how long does it take if you want the big beautiful website because you have a big event coming up or a big push coming up, then you've got to kind of back up the timeline and find somebody who can do it within your timeline, or, or not. I mean, I don't know, it kind of depends. So let me ask you and do you think that that I mean, I have to say until you just said this, I hadn't really thought of it like that in terms of a project time. Do you think that's a pretty safe way to think about this is that six week, six to eight weeks or is it four to six? So I think there's, I think there's folks who do it four to six weeks and I what makes that possible is when you know your brand, when you know this is what the organization does, this is who we serve. This is who we're looking for. And then maybe what's the project or campaign that you want to push first on the website. So maybe that's featured on the homepage or something like that. So that you can kind of find that web designer ask them the questions and really get them to work. If you're not sure about your brand, you're like, well, we're not sure what we're doing. That's going to push that timeline farther. And so that leads me into, before we go on, we use the word assets, and you see that a lot in web design. It's like, well, what are your assets and you're always like, well, it's like, that's a little personal. Can you explain to us what that actually means when we're looking to hire or contract out our web design. Oh, I was like, I have a great smile. It's really the images and content. When I write for clients, they own the content. It says that in our agreement. I'm not going to keep your, I don't need the American nonprofit academy content. It's for you. That's why I wrote it. The web designer should hand off the login for your, for your website to you. That used to be a huge problem. It's, it's a lot less of a problem now. They may stay on as administrator. If maybe they're doing some updates for you or some additional work or something like that. I always keep my website person on. And I always tell them, like, when I break the site, you still have access, right? Because I will break the site. Right. Right. Right. So when you talk about this, it's really an interesting thing because I think about the nonprofit sector. If you're dealing with children under the age of 18 minors under the age of 21, you're dealing with healthcare HIPAA. You can't just like pop out onto your campus or take pictures of your clients. I mean, you the nonprofit sector, it seems like we have another pressure point on this when it comes to creating these assets. Are you telling us that we need to show up to the web designer with, with a folder of all these images ready to turn over? Or can they help us with that? Or what does that look like? They can help you. Definitely. They, they should be able to help you. If it's, you know, you can get photos online. I recommend, obviously if it's an on profit to have some of real projects that you've done. You can get photos with a photo release. So I've gone to volunteer events with nonprofits. And they say, will you sign a photo release? They ask out loud. Is everybody okay? If it's a large events, like, you know, LLS light the night, they'll say, Hey, just so we know, like everyone's being photographed. If you're not good with it. You know, you've everyone assigned a release as part of your signing up for whatever the event is. So I know we may appear in photos. And that's typically, in my experience, that's been, that's what has happened. So because there is a release, which you should have the photos that you have in your little bank of photos should be okay to use again, please be careful with children. There are people out there who take photos of kids and do their bad things. We won't even get into that because it just gives me anxiety. But that's where we want to be careful. And with foster kids, they're protected. There are certain reasons why they need to be hidden and not photographed. But, you know, if you've got a playground at your facility, or you did an event to beautify a playground, and you've got the kids there, then maybe it's the back of the heads. It's kids playing, but not their not their faces. There's ways to do it to capture your brand without kind of violating people, I guess, you know, not giving them their privacy. I love that. Okay, so we've figured out kind of like some of those things that maybe when we're interviewing or thinking about going out and hiring somebody. Now we need to talk about the brass tacks. And that is at the front of so many decisions that we make for good or for bad the costs. And you bring up something really interesting that I don't know if I really thought about but there's the difference between doing a website as a project, or an hourly contract, and can you explain to us what you think is a better choice. I know for me, when I write for websites, I always do it as a project. Okay. And the website designers that I work with do them as projects. I think the reason is then we then we all know we were able to then scope the project out and say here's what we're doing here's how many pages. I would say in that contract it should say something like, if we go out of this scope, whatever the scope is, it's going to cost X dollars per hour. That's kind of what I do as a writer. So that we stay within scope and if it's out of scope and they want an additional page or something like that it will cost more. I think on the upfront talking to the web designer about what kind of functionality it needs so that they can build a project scope for us. That really works for what we need, and there may be some negotiation, but I always feel like that contract piece is kind of the last part of that initial conversation, because we should know what we're working on and again that speaks to knowing your knowing your brand knowing your organization of what you need and what you want. I think it's a phase one and a phase two you say we're going to do the basics we need a giant donation button, we're doing a project to fix up the playground or whatever it is, and we want to give this a big push. And then in six months, let's talk to us after we have our big event or after we kind of reassessed or we fall into a new fiscal year even that we can do another project with you down the road. And that's always something to talk to talk to them about. The other thing is that I have, I have somebody that I work with she's a web designer and developer. She does a lot on the design side like 50% design 50% development and the development pieces all that language that you and I Julia, we don't know anything about we know we need a big donation button and we needed to do what it needs to do in the background right like that's not our that's not our forte and that's why we hire people. And so she's really amazing because she has those conversations with folks you build a website. She says I don't do the content. So for me, it's a beautiful marriage. And she says up front listen this is it. Here's what here's what I've done in the past with other nonprofits because she's worked with nonprofits. Here's what I think it's going to cost and then she has a maintenance plan. And it's a really hearty maintenance plan and you pay a per month fee, and she has a special press for nonprofits. And you get, I think it's like 20 hours of maybe even 24 hours of updates, so that you can push out a new website within that short timeframe and then know that you've got these other hours to say okay we're done with the, I don't know why I'm stuck on thinking about my niece and nephew. We're still we're done with playgrounds now we're going to push our gala or we're going to push our food drive. And we want to make that the front page can you help us with on our maintenance plan. Do another page for this other event we're doing or other, you know, planned giving page or whatever it is. So I think that's a really great way to be able to serve nonprofits and really support you and what in what you're doing. So what I hear you saying and I, and I think this is really interesting. I hear you saying that the website. It's not a one and done. It's like a basic frame but then you need to be open to saying, according to how we, we navigate our mission vision and values. We can put up pages we can pull them down we can make them event based. I think that's a really healthy lesson because nothing is static. I mean we hopefully we're getting better you know we're solving problems we're embracing new problems whatever. I like that you said that, and to kind of put that forward to for us to realize. This is not a project that has a beginning middle and end it has more of a beginning and a middle and a middle and a middle is that do you think that's accurate. It can yeah I think the initial is its own project we have a start and a stop. And that really leads us to that that payment point that we want to talk about which is. I think standard is 50% upfront 50% at some point in the project it's either when we're done or at a certain number of days 60 days or when we're done kind of a thing. So that you know exactly what it costs exactly when that payments to when are we kicking off the project. And that it sits as its own, but that there are other either you do a one and done, and you call it that web designer when you're ready to make changes or you go on a maintenance program that allows for those changes within within their services. My web person does the same thing so I'm able to go to him to say, can we switch this out can we do this add a picture here I had a photo shoot change this picture kind of thing.  So that's an ongoing. And, and in that way you can build out the, the pages that you need as, as it changes and I think it really speaks to Julian and I were talking about you know, what do we do before the pandemic and what are we doing now that's so different and the the operating factor in that part of our little conversation was change, we're all changing so why not allow for that on our on our website and our digital marketing. Yeah, I love that and I think to and you know, we hear this and we know this we're hearing this more and more about funders, you know before they ever talked to us or sometimes you might even research organizations that they want to go with. They're looking at our websites. You know they're, they're, they're reaching out in a way that we might not really know, you know, and so I think that's even more of a reason to really understand this so we've, we've talked about some brass when it comes to, you know, the website really briefly before we move on to something else. Can you explain what the concept of hosting is, and some of these, these technical things that aren't pretty but they make things work. The background stuff nobody wants to talk about the web designer will talk about it with you hosting hosting is where your, where your website lives who's hosting go daddy is a big one. There's also web designers and developers that have their own hosting, they have their own servers where your website can live it has to live somewhere. So that's, that's where that's where it lives. Now, we want to make sure that we can do backups. The reason we have that on the list is when we update the site we want to have a backup copy and we want to have ongoing backups and I know this because my website was hacked. And they were able to go to one of the backups and at least restore it to that point. And it was just me adding blog posts so I just added the blog posts back. But when I didn't have that they were like, we don't, we don't know what we can do we can restore it to what it was in the beginning and I was like, Okay, I need, I need to know what this is. Especially if you've got content on there and you have projects you've done you're adding articles and blog posts and links and all of that it's really important to have it backed up on an interim every month every two weeks every week every night whatever it is depending on the size of your organization. Okay. And then before we move on to the next thing because I have so many more questions. Domain name control. Okay, that like control. I mean, what you mean to tell me that a nonprofit might not control their domain name. Anybody, it used to be a website designers. They would, I think it was probably just how we did business back then, they would keep the login information like they kind of had drove the website and what went on in the background. Now it's not they will, I've been giving given test sites to use to say, Hey, what do you think about this design what would you what do you like what do you change when we go live and I'm like, Okay, I'll hand off the login information. They've also set it up where I say, Hey, I need to have somebody else on my team have a login, or I need the blogger to have a blogger login, which that's possible the only thing I can do on those websites is just add the blog post I can't touch the rest of the site. So having control of that is really important. And then just the SSL certification that we've got there is just the security is a security certificate.  That just means they're not up to date with something in the background that their their web administrator needs to needs to update. Okay, cool. So the security, it's a security thing but yes absolutely get control to the same thing like graphic designers used to keep logos and I'm like why it's my logo it's kind of like my writing like I'm just going to give it to you. Yeah, great idea I can write something else you know. Well, it's it's an issue of control and I agree with you I mean for it so it's yours. It holds this hostage. Now, the reality is, we are in the back in the day when we first started, you know, websites, everybody had kind of the same size computer in their office or their home. Now we have phones, we have laptops, we have tablets. I mean, so performance. This is a big, big issue. And you say the first thing quick to load what is that what does that actually speak to. It's the speed that your website loads on the browser. That is something that Google gives you love for if you load fast enough and it danger if it doesn't load fast enough. Okay, I think super nonprofits we like to have videos and photos of our, the people that we serve of our team and all of that and so that can slow it down so we want to make sure that we do have the speed that we want, even if it's heavy with that kind of content in the background. So, yeah, a web designer can kind of help navigate that. So if you know that you've got video and photo heavy, a photo heavy website that may be a question that you ask them to say, are you familiar? So is there a way that we can make sure that this site still loads fast. The other thing is you mentioned cell phones. So that's the mobility that is a mobile friendly is what it's called. So you want to make sure that the website you get is mobile friendly and it looks good on mobile. When I logged in I was working on a client's website yesterday they're on Squarespace and it actually gave me so it's like Squarespace WordPress, all of those web builders gave me the option to see what the article looked like on a mobile phone which I thought was really cool. And it was just a click you click the phone icon and I was like, Oh, well this looks good on a phone also and I knew that that website is mobile friendly. So, I think most websites are but it's also kind of an important question to ask. Taking online donations that goes to, you know, the functionality of the website and making sure that it not only has the capability, but when it does have that capability is the website going to run the way it needs to run. You know, if we do a push for donors and everybody's clicking that button like we would absolutely love everybody on Tuesday night we're doing a telephone, you know, whatever it is. Yeah, we wanted to run we want to make sure that it's got the capability, it's got the storage space and all of that so it's built to do more than just what it needs to do today. You know, I am. I've heard this from so many different nonprofits. You know the whole thing be careful what you wish for and I've had an interface with several nonprofits who out of the blue, got major national press in a good way. One of them was CNN feature that they didn't even know they were going to be mentioned, and then they just have this like global influx of people going on to their website to make donations. And they were small they were like an average between like five and $25 but there was just a boatload of them in a crash, their site, and it happened on a Sunday morning.  Yeah. Yeah, it's hard. Technology. Yeah. Well, not much time left.  You've got some powerful stuff sister on your website. And so I love that this conversation if you want to amplify it or maybe visit this and hand it off to somebody in your team that's going to be contracting a web designer or searching for more information, a great article about this that's on your site but honest to goodness and you've got some great pieces on your blog page that fit into this. And so I really want to encourage everybody to look at this because the key here is that content right I mean, you've got to make it engaging. Absolutely. Yes, engaging content we want to be telling stories I can't tell you how many folks I've talked to just the beginning of this year. Say, we want to be telling stories we want to tell talk about brands that we love we want to talk about our families that we've helped and I think that's really powerful so like for my husband and I. During COVID he was out of work and I have a medical condition and need we have extra medical bills basically, and we went to two different organizations and got grants. We were given money by them and so I tell both of those organizations, you need a video testimonial, you need a couple you need a family like we're in we're all in to provide some content for you and get the ball rolling to get other people engaged to do the same. And the beauty of the technology now is that we can do it on our phones, make a video on your phone and send it. And, and that's, that's just amazing and it's a, it's a great way to be able to to support organizations. There's another blog post that I have on on my agency content writer.com there's another one that I did, and it's called a what's the purpose of your website. And it's an interesting take that I just kind of experienced working with working with one of my partners we built out a website and I wrote the content. And they were basically wanted to be, we want to be the experts we want to just show what we do so that when someone comes to the website. They know who we are and that we're great at what we do and they want to partner with us. They were not a nonprofit but it got me thinking well gosh what is the purpose of the website. In the office there's a lot right we want volunteers we want donors we want to help people whoever the people are that we serve. So who do we want to highlight so maybe on the initial rollout or depending on the time of year or the season that it is for your, for your nonprofit. That's what you highlight initially, and then kind of map it out what do we do next. So I thought that was that might be an interesting one as well to just kind of think about rethink what is your website doing for your organization. You said that and because you know, a lot of what we've been talking about here today has been donor centric but you're absolutely right how are you connecting to your clients how are you connecting to volunteers corporate sponsors, the intellectual side, you know the intellectual side, if you are providing data and information that's research that can maybe be instituted or impact and another organization such as yours. In another part of this world, how are you, how are you doing that I mean sharing knowledge it's such a powerful way to move us through our mission vision and value I mean it's just been remarkable to hear you talk about this and I really want to redo my own website. We have some people who can help you Julia. Oh, man, I'm telling you. Well, you know, anyone I'm going to say feel free to reach out to me. I have referral partners, I've got partners that have done design websites specifically for nonprofits. And I've written for nonprofits and I'm actually doing some writing for Jared right now so I need to get it. I have another client as well. So absolutely reach out. I'd be happy just to have a conversation there's a link on my website to set up just a 30 minute coffee chat. Great. And thank you Julia, it's always a pleasure to talk to you. Hey, listen, I love your energy I love what you say you. I feel like you take something that's very mysterious and frightening, and you make it achievable. And you explained to us why we need these to make these investments, and that you kind of empower us at the same time to make these investments and and this is about working with contractors so the more. I always like to say, the better client we can be the better result we're going to get right. So this type of information helps us to be better clients and so I'm just thrilled with your information. Check out Ann's website and reach out. She's amazing. Again, I'm Julia Patrick, Jared ransom my co host will be back tomorrow. We want to make sure to thank all of our presenting sponsors without you, we would not be here having these discussions. You've joined us for a special episode of the nonprofit show, our nonprofit thought leaders are very rare and beloved people that we have identified as folks that really have something to say for our entire ecosystem in the nonprofit sector. So we are grateful you have been here.  I'm so appreciative that you joined us. And as we sign off. Yeah, we want to say thank you and we want to remind everyone to stay well. So you can do well. We'll see you back here tomorrow.


In sports news, Elates Diego Carlos' own goal earned a points for Real Madrid against Sevilla as the defending champions were denied top sport in La Liga. Tony Cruz's shot in the 94th minute, deflected in off Carlos' Real leveled for a second time. To go two points behind Guida's Atletico Madrid, Fernando put Sevilla ahead midway through the first half. After slotting in from Ivan Ratkic's knockout, substitute Marco Ascensio equalised for Real before he scored a penalty. And the spot kick came after Eder Milatao was penalised for a handball following a video assistant referee view, but only after Karim Benzema had been brought down in the penalty area at the opposite end by Sevilla goalkeeper during a frantic few minutes. Hello, hope you enjoyed the news. Please do subscribe to our YouTube channel and don't forget to hit the notification button so you get notified about fresh news updates.


Ladies and gentlemen, welcome. Today, what you want to know, what you want to hear. We're talking about core training for strength training. You want to do strongman weightlifting, powerlifting or any sport. We're going to go over some of my favorite movements, some core movements, pun intended to get your abs rigid, strong. Let's get after it. If you're new, be sure to give this thing a thumbs up, man. Let's see if we get a thousand likes, subscribe, brand new videos every Monday, content, every single day I'm selling my 3SB.co for all your clothing needs, new T's are out. Let's dive in. We're talking about our midsection. We're just trying to build functionality and strength in different positions. It is kind of a complex system. There's a lot of different ways you can build strength and a lot of different movements, but similar to something like our back, which is highly functional because of our mobile shoulders. We have a couple of core movements that we want to lock in. We want to learn how to flex and learn how to do it. We want to anti flex and we want to anti rotate. So those are kind of the main movements that I look at starting with both hypertrophy and just general movement is a way to crunch. It's something you can load and something we can do for eight to 20 reps and build muscle within our abs, just like we're building any other movement. Talking about contraction. Now we're going to work it from the other way, just a hanging leg raise. Two of my favorite movements to grow, not only the looks, we want a little six pack sometimes we're going to head to the beach, but also the functionality of controlling that abdominals. Now we're going to talk about some rotation or more particular anti rotation and that's where we use the pull up press width. You could do something like a wood chop or some other things with a cable or a band reaction to be a more dynamic. But for a lot of power of things, strongman and even other sports, finding how to be rigid and anti rotation is what we're looking for. So we're going to give us shoulder width stance, moderate weight. We want the resistance to be about shoulder height, chest height. We're going to pull it out and just nice, slow and controlled will go reps, but also count maybe five or 10 seconds in and out. It's not going to be the same type of burn as doing like a bicep curl or a weighted crunch, but implementing these, dosing them almost every other day is something that can be great for a lot of athletes. Whole goal is to keep knees, hips, shoulders all facing forward. Don't let it allow that weight to pull you sideways. Overloading is difficult, but just chug away a couple more reps, a couple longer sessions, adding weight when appropriate. Over on the anti rotation, we're working more on our sides oblique switch. You know, in powerlifting and lifting, it does allow you to control some of the windmilling or the helicoptering that may happen. A deadlift, you might see people rotate like this on a squad or deadlift. This may play a role there and help, but also again, just allows you to learn not only proprioception, your mind and muscle connection being more attached to your core and how to flex it, but strengthening all those muscles that kind of build the rigidity in a squad, a deadlift, etc. It's called the Copenhagen Plank. You could also just do side planks, but very similar. And up on our forearm and elbow, elbow underneath their shoulder. And then the entire goal is to have a bench.  I'm going to try to make a straight line from my shoulder to the pad. Hold this for 20, 30, 40 seconds, build your way up in time. Don't allow yourself to sink. Really control that. Breathe up. It also works your adductors, obviously. You're going to get nice burn on them inner thighs. If you can't hold that for 20, 30 seconds to start, you can start to shift your weight down lower, cut away that leverage, the fulcrum and start to build up by your knee. You can put the weight here. But the ultimate goal is to get it on your foot and ankle. Start 20 seconds, 30 seconds a minute, flip, rotate. While we're down here on the ground, a simple one that's been used for years, both in strength training and functional training is a basic plank. Again, same idea. We're going to have our elbows underneath us, elbow directly underneath your shoulder, straight arms as much as possible, breathing, pulling our abs towards our belly button, towards our spine, and getting a nice shelf. You can start to load it over time too if it becomes too easy. Squeezing your glutes, squeezing your abs, you want a straight line. Flex and breathe in. These are typically timed exercises. Start till it burns, 20 seconds, add 30, work your way up to a minute. Then I start to add load, rinse or repeat, start load. Maybe a plate on your low back, 20 seconds, 30 seconds. Add more load, two plates, 20 seconds, 30 seconds. Dynamic. I got a med ball, 14 pounds. Weight actually is opposite. You want to use lighter weights to start. And we want to treat them more like powerlifting. It's more of a plyometric drill. So when we're doing something of this nature, it's not necessarily for hypertrophy. It's more for force production. And we want to treat it like powerlifting, in the sense that we're going to do like five sets of five with full rest in between. You can use something like this, like conditioning, and use a lighter weight and do sets of 20, 30 to get your heart rate up. But the ultimate goal with plyometrics is to put as much as you can, 110% of your body, your hips, shifting into that weight.  Huge shout out to Abmap for these balls. Not paid, but I absolutely love these things. The texture is amazing. It has such versatility in your training, both plyometrically, conditioning, etc. And this is probably the most unique texture I've felt on a medicine ball. It feels great. If you guys enjoyed that, let me know. If you want to talk about abs for purely hypertrophy and looking cute, some aesthetic abs, we might come up with a video with that. Be sure to give this thing a thumbs up. Brand new video every single Monday. Be sure to subscribe, man. Help your boy out. Sellomike3sb.co for all your clothing needs. Copy while it's hot. Catch you in the next one.


Hey It's going on everyone welcome back to another video. Welcome back to another reaction video My name is Jacob you guys have probably just finished watching the reaction series that I created This year Reacting to the top 100 NFL players of 2020 now. There's one video That I missed throughout that series and it was number 110 to 101 the best of the rest Now now guys, there's only a hundred players. That's really not that many to Include each year seeing as there is like fifteen sixteen hundred rostered players each and every year So what that means is that less than you know eight percent of the roster of the full NFL roster Actually get featured on this channel and for the guys who just miss out the guys who get 101 to 110 That's got a really that's that's that's got it. That's got a Well, it's got a hurt. It's got a you know, that's got a sting at the very least it's got a sting So what we're gonna do today?  I knew I knew he wasn't gonna make it But to hear that he got in the best of the rest that makes me really happy Explosive Demarcus Lawrence He goes harder every day on every plate. He's a top-ranking safety great ball skills be able to come out of nowhere and pick my home The season He made a great play if he slid right into the other dude I Matthew Jude on just a well rounded player Oven boy, honey Hudson.  Well, I'm sure the great playoff side. He's really good Get an interception against you guys. Do you remember that plate may feel Given by a case counts I feel like we only had one center on the list, but we've seen two in the top Well, the ten best of the rest Already we're seeing three linebackers two safeties two centers one running back Come on hundred and one it's got to be a running back. Sure I'm gonna go I'm gonna go Not sure I Can't say I'm surprised the Edelman's on there. It's nice to see a receiver on there Edelman one of my favorite receivers for net one of my favorite running backs, okay? Oh, no, I got taken out by his own guy Edelman time Well, what I can say is that I do have a for net jersey just in my cupboard there And I do have a Edelman jersey in the cupboard as well So if I did if I did Want to make this reaction as interactive as I have the other ones I'd put those jerseys on but we're not going to Because that's it that is the end that is the complete enough to end of this series You thought it was over with the last video, but no no it wasn't now it is I will address that Number 30 29 and 28 on the list have not been produced that is because I did the reaction I lost the footage and I absolutely refuse To watch a video again do another reaction when I've already watched it. It just wouldn't sit right with me Unfortunately, there's only going to be 97 of the hundred players in this list I hope you enjoyed the date today is the 9th of January 2021 This video will be coming out before the end of January and for that I want to say enjoy I want to say thank you for watching I want to say like the video if you've liked it if you haven't subscribed do it now and I'll see you in the next one Peace out guys


So I mentioned, as I began my lecture this morning, how exciting it was to be here after a few years and see the progress that's been made at Sprite. When I first came several years ago, it was apparent that there was a commitment to a world-class center that was going to partner with an exceptional program in clinical care in musculoskeletal diseases. One has focused on regenerative therapies and has treated many high-end athletes and got them back to outstanding levels of sports. So at this meeting, it's cleared this bench tremendous progress in the program and a collaborative effort that has enabled the regenerative medicine scientific program to move forward.  It's really an extraordinary meeting, it's a credit to Johnny Uard and his team to attract such a distinguished group of scientists. So the other aspect of this is that at this meeting most of the investigators are presenting not only their data that's published but unpublished data. That leads to really exciting discussion.


CHAPTER 1 THE SONG OF SONGS, WHICH IS SOLOMONS.  Thine oils have a goodly fragrance. Thy name is as oil poured forth. Therefore do the virgins love thee. Draw me. We will run after thee. The king hath brought me into his chambers. We will be glad and rejoice in thee. We will make mention of thy love more than of wine. Surely do they love thee. I am black, but comely. O ye daughters of Jerusalem, as the tents of Keter, as the curtains of Solomon, look not upon me because I am swarthy, because the sun hath scorched me. My mother's sons were incensed against me. They made me keeper of the vineyards, but mine own vineyard have I not kept. Call me, O thou whom my soul loveth, where thou fetest thy flock, where thou makest it to rest at noon, for why should I be as one that is veiled beside the flocks of thy companions? If thou know not, O thou fairest among women, go thy way forth by the footsteps of the flock and feed thy kids beside the shepherd's tents. I have compared thee, O my love, to a steed in Pharaoh's chariots. Thy cheeks are comely with plates of hair, thy neck with strings of jewels. We will make the plates of gold with studs of silver. While the king sat at his table, my spike-nerd sent forth its fragrance. My beloved is unto me as a bundle of myrrh that lieth betwixt my breasts. My beloved is unto me as a cluster of henna-flowers in the vineyards of Ingeti. Behold, thou art fair, my love, behold, thou art fair, thine eyes are as dulls. Behold, thou art fair, my beloved, ye pleasant, also our couches green. The beams of our house are cedars, and our rafters are furs. CHAPTER II I am a rose of Sharon, a lily of the valley. As a lily among thorns, so is my dove among the daughters. As the apple-tree among the trees of the wood, so is my beloved among the suns. I sat down under his shadow with great delight, and his fruit was sweet to my taste. He brought me to the banqueting house, and his banner over me was love.  His left hand is under my head, and his right hand doth embrace me. I assure you, O daughters of Jerusalem, by the rose or by the hinds of the field, that ye stir not up, nor awake my love, until he pleads. The voice of my beloved, I behold, he cometh, leaping upon the mountains, skipping upon the hills. My beloved is like a row, or a young heart. Behold, he standeth behind our wall. He looketh in at the windows. He glanceeth through the lattice. My beloved spake and said unto me, Rise up, my love, my fair one, and come away. For lo, the winter is past, the rain is over and gone, the flowers appear on the earth. The time of the singing of birds is come, and the voice of the turtle dove is heard in our land. The fig tree ripeneth her green figs, and the vines are in blossom. They give forth their fragrance. Rise my love, my fair one, and come away. My dove, that art in the collapse of the rock. In the covert of the steep place, let me see thy countenance. Let me hear thy voice, for sweet is thy voice, and thy countenance is comely. Take us the foxes, the little foxes, that spoil the vineyards. For our vineyards are in blossom. My beloved is mine, and I am his. He feedeth his flock among the lilies, until the day be cool, and the shadows flee away. Turn my beloved, and be thou like a row, or a young heart, upon the mountains of Beether.  I sought him, but I found him not. I said, I will rise now, and go about the city, in the streets, and in the broad ways. I will seek him whom my soul loveth. I sought him, but I found him not. The watchmen that go about the city found me, to whom I said, Saw ye him whom my soul loveth? It was but a little that I passed from them, when I found him whom my soul loveth. I held him, and would not let him go, until I had brought him into my mother's house, and into the chambers of her that conceived me. I adjure you, O daughters of Jerusalem, by the rose, or by the hinds of the field, that ye stir not up, nor awake my love until he pleads. Who is this that cometh up from the wilderness, like pillars of smoke, perfumed with myrrh and frankincense, with all powders of the merchant? Behold, it is the litter of Solomon. Three score mighty men are about it, of the mighty men of Israel. They all handle the sword, and are expert in war. Three men hath his sword upon his thigh. Because of fear in the night. King Solomon made himself a palanquin of the wood of Lebanon. He made the pillars thereof of silver, the bottom thereof of gold, the seed of it of purple, the midst thereof being paved with love from the daughters of Jerusalem. Go forth, O ye daughters of Zion, and behold, King Solomon, with the crown wherewith his mother hath crowned him in the day of his espousals, and in the day of the gladness of his heart. CHAPTER 4 Behold, thou art fair, my love. Behold, thou art fair. Thine eyes are as doves behind thy veil. Thy hair is as a flock of goats that lie along the side of Mount Gilead. Thy teeth are like a flock of ews that are newly shorn, which are come up from the washing, whereof every one hath twins, and none is bereaved among them. Thy lips are like a thread of scarlet, and thy mouth is cumbly. Thy temples are like a piece of pomegranate behind thy veil. Thy neck is like the tower of David, builded for an armory, whereon there hang a thousand bucklers, all the shields of the mighty men. Thy two breasts are like two fawns that are twins of a row, which feed among the lilies. Until the day be cool and the shadows flee away, I will get me to the mountains of Myrrh and to the hills of Frankincense. Thou art all fair, my love, and there is no spot in thee. Come with me from Lebanon, my bride, with me from Lebanon. Look from the top of Ammona, from the top of Sinir and Hermon, from the lions' dens, from the mountains of the leopards. Thou hast ravished my heart, my sister, my bride. Thou hast ravished my heart with one of thine eyes, with one chain of thy neck. How fair is thy love, my sister, my bride! How much better is thy love than wine, and the fragrance of thine oils than all manner of spices. Thy lips, oh my bride, drop as the honeycomb.    Thy shoots are an orchard of pomegranates with precious fruits, henna with spiknered plants, spiknered in saffron, calamus in cinnamon with all trees of Frankincense, myrrh and aloes with all the chief spices. Thou art a fountain of gardens, a well of living waters, and flowing streams from Lebanon. Take, O north wind, and come, thou south, blow upon my garden, that the spices thereof may flow out.  CHAPTER V I am come into my garden, my sister, my bride. I have gathered my myrrh with my spice. I have eaten my honeycomb with my honey. I have drunk my wine with my milk. Eat, O friends. Drink, yea, drink abundantly, O beloved. I was asleep, but my heart waked.  I have put off my garment. How shall I put it on? I have washed my feet. How shall I defile them? My beloved put in his hand by the hole of the door, and my heart was moved for him. I rose up to open to my beloved, and my hands dropped with myrrh, and my fingers with liquid myrrh upon the handles of the bolt. I opened to my beloved. But my beloved had withdrawn himself and was gone. My soul had failed me when he spake. I sought him, but I could not find him. I called him, but he gave me no answer. The watchmen that go about the city found me. They smote me. They wounded me. The keepers of the walls took away my mantle from me. I adjure you, O daughters of Jerusalem. If ye find my beloved, tell ye that him that I am sick from love. What is thy beloved more than another beloved, O thou fairest among women? What is thy beloved more than another beloved, that thou dost so adjure us? My beloved is white and ruddy, the chiefest among ten thousand. His head is as the most fine gold. His locks are bushy and black as a raven. His eyes are like doves beside the waterbrooks. Washed with milk and fitly set, his cheeks are as a bed of spices, as banks of sweet herbs. His lips are as lilies dropping liquid myrrh. His hands are as rings of gold set with barrel. His body is as ivory work overlaid with sapphires. His legs are as pillars of marble set upon sockets of fine gold. His aspect is like Lebanon, excellent as the cedars. His mouth is most sweet. Ye, he is all together lovely. This is my beloved, and this is my friend, O daughters of Jerusalem. CHAPTER VI Wither is thy beloved gone, O thou fairest among women? Wither hath thy beloved turned him, that we may seek him with thee? My beloved is gone down to his garden, to the beds of spices, to feed in the gardens, and to gather lilies. I am my beloved, and my beloved is mine. He feedeth his flock among the lilies. Thou art fair, O my love, as Terza, comely as Jerusalem, terrible as an army with banners. Turn away thine eyes from me, for they have overcome me. Thy hair is as a flock of goats that lie along the side of Gilead. Thy teeth are like a flock of ews, which are come up from the washing, whereof everyone hath twins, and none is bereaved among them. Thy temples are like a piece of a pomegranate behind thy veil. There are three-score queens and four-score concubines, and virgins without number. My dove, my undefiled, is but one. She is the only one of her mother. She is the choice one of her that bear her. The daughters saw her and called her blessed. Yea, the queens and the concubines, and they praised her. Who is she that looketh forth as the morning, fair as the moon, clear as the sun, terrible as an army with banners? I went down into the garden of nuts to see the green plants of the valley, to see whether the vine, budded, and the pomegranates were in flower. Before I was aware, my soul set me among the chariots of my princely people. Return, return, O Shulamite, return, return, that we may look upon thee. Why will ye look upon the Shulamite, as upon the dance of Mahana'im? How beautiful are thy feet and sandals, O Prince's daughter. Thy rounded thighs are like jewels, the work of the hands of a skillful workman. Thy body is like a round goblet wherein no mingled wine is wanting. Thy waist is like a heap of wheat set about with lilies. Thy two breasts are like two fawns that are twins of a row. Thy neck is like the tower of ivory, thine eyes as the pools of heshpin, by the gate of Bath Rabim. Thy nose is like the tower of Lebanon which looketh toward Damascus.  The king is held captive in the tresses thereof. How fair and how pleasant art thou, O love for delights. This thy stature is like to a palm tree, and thy breasts to its clusters. I said, I will climb up into the palm tree, I will take hold of the branches thereof. Let thy breasts be as clusters of the vine, and the smell of thy breath like apples, and thy mouth like the best wine that goes down smoothly for my beloved, gliding through the lips of those that are asleep. I am my beloveds, and his desire is toward me.  There will I give thee my love. The mandrakes give forth fragrance, and at our doors are all manner of precious fruits, new and old, which I have laid up for thee, O my beloved. Oh, that thou wert as my brother, that sucked the breasts of my mother. When I should find thee without, I would kiss thee, yea, and none would despise me. I would lead thee, and bring thee into my mother's house, who would instruct me. I would cause thee to drink of spiced wine, of the juice of my pomegranate. His left hand should be under my head, and his right hand should embrace me. I adjure you, O daughters of Jerusalem, that ye stir not up, nor awake my love, until he please. Who is this that cometh up from the wilderness, leaning upon her beloved? Under the apple-tree I awakened thee. There thy mother was in travail with thee. There was she in travail that brought thee forth. Set me as a seal upon thy heart, as a seal upon thine arm. For love is strong as death. Jealousy is cruel as sheol. The flashes thereof are flashes of fire, a very flame of Jehovah. Many waters cannot quench love, neither can floods drown it. If a man would give all the substance of his house for love, he would utterly be content. We have a little sister, and she hath no breasts. What shall we do for our sister in the day when she shall be spoken for? If she be a wall, we will build upon her a turret of silver, and if she be a door, we will enclose her with boards of cedar. I am a wall, and my breasts like the towers thereof. Then was I in his eyes, as one that found peace. Solomon had a vineyard at Bale-Haman. He let out the vineyard unto keepers. One for the fruit thereof was to bring a thousand pieces of silver. My vineyard, which is mine, is before me. Thou, O Solomon, shalt have the thousand, and those that keep the fruit thereof, two hundred. Thou that dwellest in the gardens, the companions harken for thy voice, cause me to hear it, make haste, my beloved, and be thou like to a row or to a young heart upon the mountains of spices.


We're back. This is Dave Vellante. I'm here with Stu Miniman, and he is my co-host for this segment. Matt Allen is here. He's the security practice lead at EMC, a CUBE along, Matt. Good to see you in Cambridge. Thanks for having me. So we feel smart hanging out in Cambridge with all these MIT people. I was telling these guys, you know, I went to grad school here, but I haven't been here since this, right? I figured the police would be waiting for me to shoot. Well, thanks for coming out from Hopkinson. You know, we really appreciate the collaboration that we have with EMC and some of our other, you know, great sponsors of the CUBE.  And, you know, the premise of today's event this morning really was set up. You've got a situation where the innovation is that are occurring with the internet and the rapid evolution of cyberspace is outpacing international relations and our ability to deal with that. So, you know, a lot of times we're down in the weeds and how do we protect the data and how do we protect our organization and the CIO? But there are all these geopolitical implications that are enormous and I'm glad that we've got smart guys like this on the case. Now, of course, EMC, you guys are prominent in this business, a leader in security, particularly with the RSA division.  So, I wonder if you can give us an update on what's new with you guys. Here it is, early January, I said earlier, I always look back, I read Art Covey-Ello's letters, I talk to Art, I say, all right, I feel less safe every year. What's going on? He goes, hey, we're working hard. So, what is the state of security, you know, generally and specifically at EMC? What's happening? Yeah, so, broad brushstroke, I think we continue to see some of the same old themes, some of the things we've talked about in the past at what I would call a tactical level. I think there's a fascination by everybody for the techniques and sort of the root level detail behind how attacks happen and denial of service and for lack of a better way to put it, the nuts and bolts of the things that happen to any company's network or infrastructure. The reality is that is now maturing in a way that is, I think, you know, bringing to the front a pending sort of intersect between the tactical sort of nuts and bolts components with the needs of boards of directors, senior leaders, shareholders. There's a practical reality. Those nuts and bolts items, those sort of tactical attacks and threats are adding up to a lot of money, big liabilities, things that need to be disclosed and or are important to any shareholder of any company anywhere. This is increasingly noticeable or increasingly a top level agenda item for most folks in large part because there are nation states behind some of this and or implications and broader geopolitical dynamics that we've just never experienced before. For life, what better way to put it when have you ever worried about, you know, a team of people that represent a military in another part of the world attacking private industry. That's crazy. Those are dynamics that we're sorting through now and that's some of the event today. And the ripple effects room, I mean, last, just last few years or so, right?  It's a complete new dynamic that's going on out there. So how does that affect the way in which organizations should think about security? Sure, I think in the backdrop of that convergence is giving senior level leadership, certainly of any organization, the ability to understand the nature of not just a sort of a tactical nuts and bolts attack or threat or security issue at any level, but an understanding of what the nature of the risk really is. So that incorporates some pretty simple business dynamics. How big is it? What's the extent of the liability? What are the controls that we have in place to manage or deal with that risk over an extended period of time? Controls can be not just limited to processes and policies and procedures, but frankly, tools, product. I mean, you know, RSA provides all kinds of different tools to help our customers better manage the risks and threats that are security oriented in nature. So it's for life a better way to put it, the convergence of very tactical, specific, you know, base level stuff with higher level strategy, broader corporate mandate. So Stu, we heard earlier today that the emphasis is moving away from the network into the data. Network guy, you know what I mean? Yeah, no, it was really, Matt and I were just talking about it beforehand. You know, we said when the internet was started, they didn't think so much about security, the people that started it, it was a close knit team, and we just, you know, networking was close to where all the packets went. So that was a great place to add it, but it's kind of been ad hoc and it hasn't been as regimented as it should be. And as we look back at it, you know, maybe the network's not the best place to secure anything. It's really at the data level that it makes sense. I know in one of your interviews earlier, Dave, they said what we need to do is add that layer of security at the data layer, and then eventually over time that can replace the network piece which has been kind of a high, very important, but kind of low priority for a lot of customers.  Yeah, does it eliminate the network, you know, need, or does it just sort of supplement it, complement it? What are your philosophies there? My thinking is supplement, or at the very least, works in a commingled way. I just don't think we'll ever get to a point where we won't need or we'll have other alternatives to a network-oriented security. I just can't foresee any time in the near future. I think the idea that you're securing data gives me better confidence that to your point we migrated away from sort of the garage days and into a formal environment where we're addressing the root cause of the issue. The root cause is the data. For life a better way to put it, why did they rob a bank? Well, that's where the money is.  Well, that's where the data is, okay? So they're going after a very specific asset, it's data, that drives all of this. And for my money, I think that's the area we'll see the most advancement in the way of product and services and solutions over the course of the next. Really, two years. Yeah, and Dave, when you talk about if we look at, it doesn't go in the network or to go to the data, if we bring in the discussion of cloud, you know, governance, risk and compliance really needs to be addressed if we're going to cloud because I'm not going to control that network, I'm going to some provider. So I need to have that kind of common language that I can speak between and we really have to have, you know, governance is a real important piece. Well, so since you brought up cloud, right? We was just in November, we were at Amazon re-invent and hearing that the world is going to the public cloud. What do you see in the client base? I mean, you hear that, yeah, but, but then the one but is always more than one but. But anyway, the big but is always security. And not necessarily that the security of the cloud is bad, it's just, it's different, it's maybe not customized, it maybe doesn't align to the edicts of your organization. So what are you seeing in the base? So again, I apologize, I keep doing the, you know, there's the root level and then the higher level. And in this instance, I would tell you that we're seeing that most of the marketplace is still coming to grips with the reality of what's happening within or behind their firewall. We've got a number of different services, but in effect, these are services that are designed to help our customers understand the extent of their shadow IT problems or exposures. That gives you some sense of how much activity is going on behind the firewall and on the other side in the way of movement of data. So to your point, we end up with that, you know, the root level focus being data as you boil that up to the cloud, it becomes really sort of a fundamentally different way to view the infrastructure. The perimeter becomes a little bit different, but the fundamentals remain the same. The data is the asset, we've got to find a way to effectively address how we control or how we limit the extent of exposure to anyone outside of our network. Access to that data. Well, so a lot of folks were thinking, okay, the whole Snowden thing is going to make some of the cloud momentum, public cloud momentum, attenuate, but it hasn't seemed to happen, but I know it's coming up in discussion with customers. And virtually every customer you talk to says, oh, wait a minute, if I put it in the public cloud and they make whoever, name a company, whether it's Workday or Oracle's public cloud or whatever, if the government says, give us that data, you got to give them that data. So whereas if it's in your private cloud, you maybe have a stronger fight against giving up the data. So what are your customers saying about that, whether it's Snowden, whether it's WikiLeaks, you mentioned Shadow IT before, the threats are significant. How are they approaching that problem? Yeah, so it's unfortunately a number of different ways. On the one end of the extreme, they're doing nothing and they're in the sand and pretending it'll go away. And then on the other end, very advanced solutions that have more to do with how you govern and or formally administer policies and procedures that all of your employees are expected to sort of live by and work within. Look, I think you can sort of look at the two ends and what you'll find is what effectively becomes the middle and that will be some version of a model where governance, risk and compliance issues around data, how data is managed, will become a policy that's enforceable via a number of different tools and all employees will be monitored as they engage in that. That will become effectively aligned with whatever government requirements are imposed on different industries. That's a jumping off point into saying that goes in a lot of different directions because I don't think it'll just be blanket government requirements, it'll be based on industry and company type and sick code and any number of other requirements that not only industry and frankly, the market will need but frankly where the government, where government bodies are gonna draw the line. And that's the, frankly, that's what everyone's struggling with right now. Exactly where do you draw the line? Exactly where should they be imposing parameters that here to Ford just haven't existed? Yeah and you know, we obviously talk a lot about security today but privacy has come up a little bit and they're kind of, to me anyway, two sides of the same coin and it just seems like the privacy issue now, especially again with Snowden, has bubbled to the top. Are you seeing that and what are you guys advising in terms of best practice or any kind of consulting that you're providing or architectures that you're developing to address that issue? So it comes in a number of different packages. It all, for my money, a lot of it right now is falling under the idea of social engineering and at some level sort of extended threats and the human element, databases don't usually just leak information, people usually leak information and so the policy framework that they have to work within the types of data that they're exposed to, have access to and are allowed to work with are limited by role and responsibility and requirements of the organization become sort of the driver. You get out of the nuts and bolts of the conversation then and into the idea that everyone gets certain types of data and access to workloads based on their needs and that's where we're just not even close to where we need to be. That's where the big data conversation and some of the network conversation becomes such a big deal you effectively develop the ability to better understand what the user needs in the way of application support and data and then that'll drive exactly how you dictate the terms of their use. How will data in your view, Matt, affect sort of defense policies, defending against security attacks? Data has a role, we know that, but what role does it play? Because it's early days and everybody talks about the potential for analytics and helping to solve this problem. Where are we and where do you see us headed? So here's, the funny part of this is I'm really torn. On the one end of the extreme, I'm an economic laissez-faire. The market will dictate the terms of what we need in the way of regulatory requirements and guidance. Then on the other end of the extreme, I've seen what happens to organizations and entities that are attacked and or have security issues in the extent of those liabilities. Ultimately, I think the answer lies somewhere in the middle of that and striking a balance where the regulatory bodies give guidance as it relates to what we don't want people doing and or behaviors we want to prevent rather than dictating the terms of how they do business. So I know it sounds like a nuance and it sounds like a debate of semantics, but the reality is I think we want them acting very much like Adam Smith's invisible hand. Guide the marketplace to where it needs to go. Don't be prescriptive at a detailed level. The marketplace will figure that part out. That's what they're there for and the forces in that marketplace will dictate the terms of how they do it. So I wanna talk a little bit about IT transformation or just transformation in general. It's a theme that you guys have hit on. It's something that you, I think, are embedding into a lot of your motions these days, cultural, marketing, sales motions, et cetera. Where does security fit into the IT transformation discussion? You always hear the bromide around security has gotta be designed in, you can't bolt it on, it can't be an afterthought, but as I transform my IT, I also hear, well I need a way to get from point A to point B without ripping and replacing. So I feel like it's almost an impossible paradox to solve, but how are you guys supporting those transformations from a security context? So we are helping as much as we can with what I would call sort of legacy models where, to your point, you can't rip and replace, but you do have to find creative ways to patch legacy systems and applications and information technology infrastructure that was built and predicated on older models. Basically, I think the transformational discussion is predicated on the idea that we're moving to a new platform of computing, that third platform, migrating away from the second platform and into the third where data is king and you're really talking about massive amounts of flows of different data, not just within the organization but outside of the organization. For me, that is all predicated on the idea that there's a governance structure in place and that the infrastructure is managed and at one level or another, access the traffic cop for how those priorities and investments and spends are basically prioritized. Security is one of the top spends in my eyes as it relates to the transformation discussion in large part because it's one of the greatest liabilities. It's one of the only things that as time goes by if you don't address updating and refreshing your infrastructure or engaging in a transformational discussion, you will undoubtedly have to pay exhaustive costs in large part because of self-inflicted gun shots. So the big challenge in our industry is just when you think you gotta figure out everything changes, right? So one of the things that has not been talked about today, now part of that is because it's an academic conference and they don't just throw around buzzwords, but this whole notion of internet of things, the interconnectedness of virtually all infrastructure and devices and certainly mobile plays into that, but also the electric grid, nuclear facilities, you name it, traffic patterns, et cetera, all connected consumer devices. What are you guys seeing there and from a security standpoint, it's all, it's talking about the Wild West, it's just the whole new world. So how does that challenge, keep you guys up at night? So the good news is lots and lots of device level, data level, network level, tools and techniques that you can apply, remote wipe technologies, encryption, all of the things that, what look, as you see from the RSA portfolio of products. Broader context though, I think you start talking about different data types that are housed within industry and the needs or requirements from security or protection, privacy is a part of the equation by industry or sub-industry. So a grid would be a data type or the data that resides there would classify or be characterized in a certain way and I think by extension would call for some level of regulatory requirement as it relates to treatment and housing and management and so on. Other industries, pick whatever one it is, would have different requirements. In that instance, what we would be doing and I think what you'll see a lot more of is classification of data, data type, in a way that gives government bodies and regulatory authorities the ability to more prescriptively require certain types of treatment. And in that instance, when you're talking about big parts of the public infrastructure, I think we need, I think that's clearly long overdue and I think one of the bigger weak spots we have. Well, when you think of the threat matrix, we've been doing a lot of tracking of what GE calls the industrial internet. John Furrier, my normal co-host. Some people would say he's not normal, but it's a typical co-host of the cube, founder of Silicon Angle. He hosted a panel with Jeffrey Immelt, CEO of GE and just when you think about the IT, bleeding into all these industrial systems, the way in which you evaluate your threat and your risk is changing. Correct me if I'm wrong, but I think most IT organizations aren't thinking about that today, but within the next decade, you're gonna have to be thinking about it. What's your take on that? So there's a, I think, again, there's the gap that it seems to me I continue to see in systemic fashion in the marketplace, lots of tactical pieces, very little in the way of strategic understanding, very little understanding at the board level or the senior leadership level of the extent of the liabilities that a security, a series of security gaps or security-oriented threats can cause to your organization. So to sort of blow out where I suspect Immelt would go with some of that conversation, it's the idea that folks who usually grew up in finance and operations and engineering and that sort of thing just don't have an appreciation for what a denial of service could do to the organization, especially from a transaction perspective, brand and reputation perspective. Do you really want to be the guy that was the captain of the ship when somebody attacked the data that exists, the crown jewels of the data of the organization? No one wants to be that. And I think there's a struggle because there's a gap between understanding what those tactical level threats are and the extent of the real exposure at the board level. Well, a lot of the IT guys are finally attuned to this. It's credibility. Yeah, yeah. When you think about the industrial internet or internet of things, you start thinking about engineers who are very focused on whatever, the wind turbine and making it work, now all of a sudden that becomes part of the threat matrix. They have to secure that device, that industrial system because it's connected to their IT systems. That's just the order of magnitude, more complexity that we're going to see over the next decade. So I'll ask you, as Pat Gelsinger, I've asked a number of folks, is security a do-over? So a couple of things. One, the quick comment to your note regarding the turbine, if they even know if it's connected. Yeah, they even know it's connected exactly, I don't know. The second part of it is I don't think it's a do-over. I think it's a continuation of what we have. I think we've learned a lot about what our security needs are, especially those practitioners who are involved. I mean, as a general rule, I'm never really that worried about what I would call specific tactical threats, somebody breaking in and getting into a database. That happens pretty regularly for a lot of different companies. I worry more about the sort of the mundane garden variety, social engineering or just, I've got a really mad employee who decided to burn a bunch of data from an unencrypted database and sold it in the broader marketplace. That's a security threat that I don't think, one, a board of directors usually understands. One and two, the guys usually charged with security aren't looking at that as intensively as maybe they need to be.  No threats from within, potentially. Yeah, so it's less do-over, I think, and more just migration, maturity, just knowledge across different bodies and stakeholders coming forward. All right, Matt, well listen, I really appreciate you coming out here to Cambridge and joining us on theCUBE, it's always a pleasure. Thanks for having me. Thanks for having me. Appreciate it. All right, well, good to see you. Okay, keep it right there, everybody. This is Dave Vellante, Stu Miniman here with me, along with Charlie Senate of the Global Post and Jeff Kelly will be right back after this word.