Hi, I'm Laura Miller. I'm the 4-H Agent for Tuscaloosa and Hale County. This week, agents from West Alabama will be leading you in lessons about leadership and citizenship. Each day of the week will focus on a different one of our 4-Hs, your head, your heart, your hands, and your health. We hope these activities and lessons will help you to make your mark on the world. The 4-H pledge is guiding us this week. Monday, you will pledge your head to clear thinking. You will learn how to identify and celebrate your individual personality styles. Tuesday, you will pledge your heart to greater loyalty. Show respect for our country by learning how to fold the American flag properly. Wednesday, you will pledge your hands to larger service. Explore ways you can make the world a better place. Thursday, you will pledge your health to better living for your club, your community, your country, and your world. Healthy communities depend on responsible citizens and we will discuss how you can be involved. Friday is our Zoom celebration. We can't wait to see you and hear what great ideas you have for us. Leadership means different things to different people. Here's a message from one of our state ambassadors. Hello, my name is Brawley Newman. I'm an Alabama 4-H state ambassador. 4-Hs give me many opportunities such as livestock club, quiz bowl and skill-a-thon, animal science projects, leadership club, midwinter, SRTLC, and becoming an Alabama state ambassador. Each of these have taught me many things and have improved my socialization skills, my leadership skills, and made me into the leader I am today. This should be a fun week of learning. We want to hear your ideas about how Alabama 4-H can continue to make the world a better place. We also want to hear your plans for the future of how you can make your mark on the world. Please join us in our Zoom celebration Friday morning at 9 o'clock.


Hello viewers, we are going to talk about introduction of self-concept and if we get the introduction, we will see the different dimensions of self-concept. Academic dimension of the self-concept, that is, what is it, and what is it, writing abilities, speaking abilities, reading abilities, or sharing and participating in different activities. So, this is an academic review in which it can do its performance in a scenario like school, college or whatever academic perspective it has, it makes you successful. So, when it has its capabilities, it has the ability to read and write, it is told that you can read well, you can speak well, you can write well, what is it, and in this way when you meet it, then the reality-based reflections are very empowered for it. Similarly, we see how the person is aware about emotion, that is, for expression, how he works with the intention of putting it, and his effort, his expression, his passion, all these things are showing the self-concept and its need. And in this way, we also see the competence, the competence of different skills that are present in it, and the basic needs that are fulfilling it, and the needs are present in it, like the physical condition of the body, that he feels the pressure, he can run, can beat the situation, and he can win, and when the physical activity is happening in it, he is with his friends, and he is performing in the same way as the rest of the people are doing. So, this is the sense of competence, and this is how it is expressed, with words, ideas and with the body language, all these things, his body needs to be fulfilled to empower him. And this is the family, the aspects and dimensions of the family, how they interact with him, and how his image emerges from there, that is, the family is playing a vital role, the members of his family, how they boost him up, they refresh his reality, and they give him fire, and then he develops his strength. So, there are some looks, some of his health conditions, and his physical conditions, they count how he feels, and how he wears clothes, he walks, he moves, his moves, his actions, all are being accepted by the others, and the people sometimes call him Jumla, and he is affected by that Jumla, if he is based on reality, and he is having good health conditions, he is having good health conditions, so he is definitely encouraged by that. So, there is a social trait in this, in which he meets other people, and meeting different people, variety of people, diversity in the interaction of people, it gives him more opportunity to meet other people, and that interaction is successful, because the people are accepting, people are reflecting positively, and they are accepting all his suggestions, and in return, he is empowered. Thank you very much.


Reciprocal transformation. Before I talk about the reciprocal transformation, I need to ask, what the heck is a reciprocal? So, don't write this down, but what's the reciprocal of 3? 1 over 3. What's the reciprocal of 2 over 5? 5 over 2. What's the reciprocal of 1 over 3? What's the reciprocal of negative 1 over 3? Negative 3. Reciprocal means flip the number, flip the fraction. That's not a fraction. Can we decide and agree right now for the rest of our math lives that everything is a fraction, that all numbers are over what? 1. I'm not going to have, please don't make me have to repeat that one. Grade 8, I would, but let's remember that technically anything is a fraction. There are a couple of interesting reciprocals. What's the reciprocal of 1? 1 is its own reciprocal. There is another number that's its own reciprocal. Can you think of it? Not only 1, but negative 1 is also its own reciprocal. Now, I love the fact that I heard somebody back there whisper the other guest, which is actually a bad guest, so I'll show you why in just a second. What's the reciprocal of 0? Well, technically Ryan, it's that, but what's wrong with that? Ellen, you can't divide by 0. Why? Because you can't. Thank you. That's called circular reasoning.  Yes, it's circular, fine. Put your pencils down, don't write this down. Here's why. Ellen, when I say 6 divided by 3 equals 2, I'm also saying that 2 times 3 equals 6. If I was able to go 6 divided by 0 and get an answer, I'll call the answer x because I don't know what it is. I would also have to be able to say that 0 times x had to be 6. What's the problem with that statement? Yeah, we can have our 0 times table, but we can't have our 0 times table and have a 0 division table. Timesing by 0 has no inverse. And we use this all over the place, not just because it makes sense, but when you're factoring and finding roots, what you were technically doing was using your 0 times table. It's called the 0 principle in a clever way. So that's why. Nobody ever showed me that? It's like great five math. I always show my kids that when they say that. So with the reciprocal, what you're doing is you're flipping the number. What we're going to talk about is taking the reciprocal of a function, taking the reciprocal of a function, except all along we've been saying this, write this down over here. We've been saying that y equals f of x, that's been our generic function notation. We've said y is f of x, y is f of x, y is f of x. But when you hear the word y, I think the height, the height. What this is really saying, this particular transformation right there is really saying that. It's really saying one over the height. And height is EI, not IE for those of you who are spelling it correctly at home. Mitsu's figured out what page we're on, we're less than 11. So put your pencils down. Let's see if we can think about how this should work. If my original graph is one high, what's the reciprocal of one? One, my new graph should also be one high right there. The fancy word for a point that doesn't move invariant. Oh, and you know what other heights will be invariant? Anywhere on my original graph that's negative one high will stay where they are. In fact, the way I graph these is the first thing I do is they give me a graph and say, graph the reciprocal. I find anywhere that's one high or negative one high, I put huge dots there to say. They're not going anywhere. Which height could I not take a reciprocal of? X intercepts are going to be a problem. In fact, anywhere there's an X intercept, we're going to draw a vertical dotted line. There's going to be a hole in the graph there. Boy, the award ceremony could be interesting on Friday. Good afternoon, ladies and gentlemen. Welcome to the award ceremony. What's the reciprocal of 10? One over 10. What's the reciprocal of 20? What's the reciprocal of 30? What's the reciprocal of a really big number? A really small number, a small fraction. One over that big number. In other words, as your original gets bigger, you know what your reciprocal is going to do? It's going to get, I mean, everything's back. Yeah. And as your original gets smaller, closer to zero, closer to zero, you know what your reciprocal graph is going to do? In fact, special numbers. As your original touches zero, the smallest possible height, what's the biggest possible number? You all know it. You all watch Toy Story. What's the biggest possible number? Your reciprocal is going to shoot off to infinity. Oh, and if your original graph shoots off to infinity, you know what the reciprocal of infinity is? Your reciprocal is actually going to have an x-intercept and it's both going to go zero high level. That's how we're going to do this. Bigger becomes smaller. Smaller becomes bigger. Ones and negative ones are invariant. Zeroes are asymptotes. Watch. They gave you two graphs in woman number one. They graphed a line and then using a graphing calculator, they graphed its reciprocal to the right. I'm actually going to zoom in to this graph on the left to prove to you that I don't need the graph on the right. I can recreate it using Emily, the rules that I just stated to you. So let's see, watch to see if I can sketch and end up with what you guys have on the right of your page there. The first thing I would say is anywhere one high or negative one high is invariant. I would say that's one high right there. That's negative one high right there. I would put big dots there saying those are going to be on my reciprocal too. Then I would look for anywhere zero high. I see it. And I would say, you know what? There is going to be a hole in the graph right there. I draw a vertical line. Is there kind of an invisible vertical line in the middle of the graph to the right? See? And by doing that, if you look very close, I've divided this graph into one, two, three, four sections. If I use my invariant points and my vertical lines as boundary markers. I've done the hard work. Now all I have to do is go Sesame Street on you. I'm going to use my imagination. So Sesame Street is brought to you today by your imagination. Here's what we're going to imagine, Ashley. We're going to imagine that we're a little tiny bug walking on the original graph. And as a bug, I always start out on the invariant point because I know those are right. So Brett, I'll pick on you. Pretend you're a little bug right here. As you walk along your original graph heading left, your original graph is getting further from zero and negative. You know what the reciprocal of further from zero is? Take a guess. And now here's what I need to teach you as it turns out straight lines become curves. It's going to curve closer to zero and stay negative because the original was negative. Because we said that the signs don't change when you take reciprocals. This is so much fun in my imagination. Maria, let's go with you next. So stand right here. As I move to the right as I walk along this black graph, can you see I'm getting closer and closer to zero but negative? You know what the reciprocal of closer to zero is? Shoots off to infinity. Is that what the graph to the right does? That's so much fun. This is my imagination. Dancing and stories in one class. Wow. Sorry. Let's look at the book. So pretend you're here. Imagine you're standing here. Walk to your right. My original graph is getting further from zero but positive. You know what the reciprocal of further from zero is? It's going to curve closer and closer and closer to zero. Stand here. As I walk to the left, as I follow my graph to the left, it's getting closer to zero but positive. You know what the reciprocal of closer to zero but positive is? It's going to shoot off to infinity. I'm guessing my red graph looks like the same shape at least as the black graph to the right does it not? Let's find out. Was I right? Was I right? Was I right? Now I'm sketching. I'm not that concerned about getting every single point in the right location. I want the shape and I'm right on the shape. So what's our approach going to be? Invariate points plus or minus one. Assum totes zero high.  However many sections you divided your graph into, we'll be doing one later where we divide our graph into nine sections. No problem. It's just a little bit more work but it's the same imagination. I should have had a little children's song with imagination in it next year. It says complete blah, blah, blah. Turn the page. Number 76, or number 76, page 76, what they've done is the big thick graph is a parabola. In fact, it's this equation right here. It's a parabola moved forward out. And then they've done the reciprocal of it. They didn't need to give me the reciprocal, that thin graph. I'll show you. I could have got it myself.  I would have said anywhere one high or negative one high is invariant. I would have said, hey, that's one high, that's one high, that's negative one high, that's negative one high. And you notice both graphs go through those four points because they stayed where they are. Then I would have said anywhere zero high is going to be a vertical asymptote, that's zero high right there. It's going to be a vertical asymptote through here. That's zero high right there. It's going to be a vertical asymptote through there. I would have done that. And by the way, always draw your vertical asymptote as a dotted line because it's not actually part of your graph. It should technically be invisible, but as math nerds we've said, if you do it as a dotted line, we know that we're just supposed to ignore it. But if you draw it as a solid line, you're telling us that that would appear when you were graphing it. No, it doesn't. I've done invariant points, Ryan. I've done zeros. Now I've divided this graph into one, two, three, four, five, six, seven sections. It's time for my imagination.  What kind of a bug would you like to be, Ryan? A ladybug. Really. I'm not judging. So, we're a little ladybug. I'll do it in red then. Little red little ladybug. Stand right here, Ryan. As the ladybug walks to the left, can you see my original graph is getting further from zero? You know what the reciprocal would do? Sure enough, it would curve closer to zero. They didn't need to give me that. And this little short chunk right here, very short, as I walk to the right, it's getting closer to zero quickly. Shoots off to infinity quickly, steeply. Now your ladybug, we're going to ignore this because the ladybug jumps over here because this also, by the way, my original graph is symmetrical. I'm willing to bet this will be symmetrical. This kind of shortcuts, Brett, you can take along the way somewhere. And sure enough, if I move to the right, my original is getting further from zero. Reciprocal curves closer to zero. Oh. And as I move to the left, this little chunk right here, Ryan, is getting closer to zero quickly. Shoots off to infinity quickly. This is so much fun, Ryan. Let's keep going. Stand right here. Now this little chunk of graph, right there, it looks like the original gets closer to zero but negative. What's the reciprocal of closer to zero but negative? Shoots off to infinity but negative. Does that make sense? Okay. Closer to zero from below, shoot off to infinity below. They didn't need to give me. I knew that. And so this is what's bugging people right now. Let's come back to that. Let's do this little section right here. This little chunk right here is getting closer to zero but negative. It would shoot off to infinity but negative. How would I do this section? I would look at this point right here. Ryan, what's the height of this point right here right now? What's the reciprocal of negative four? Flip it. Or just negative a quarter. So this will become negative a quarter high. About there. Yes? And then I would say this. My original graph is getting bigger so my reciprocal should get closer to zero. But the highest my original graph gets is negative four. The lowest my reciprocal should get should be negative four. You know what? It should curve closer and closer and go right through there. And it should curve closer and closer and go right through there. That's where that little section came from. That's how this process works. I could have got that graph without them giving it to me. Just with my imagination. Let's actually write some of this down. Turn the page. Properties of reciprocal transformations. And we're going to use the symbol f of x for the original graph and one over f of x for the reciprocal graph. If my original graph is zero high, my reciprocal graph may have a blank blank. We said it's going to have a vertical asymptote. Now I've used that word, but you might not have seen that word before. An asymptote on a graph is an invisible line that the graph gets closer and closer and closer and closer and closer and closer and closer to, but never touches. Kind of like a guide rail, which is why whenever I can I'll graph asymptotes first because it's giving me railings. Helps to graph the rest of it. Oh, if my original graph is positive above the x-axis, my reciprocal graph is... When I take the reciprocal, does the sign change? No? So if my original is positive, my reciprocal is positive. And if my original is negative, my reciprocal is negative. Ooh! When f of x, when my original graph is one high, how high was my reciprocal? What was the reciprocal of one? One. Oh, and you know what the reciprocal of negative one high was? Those were our invariant points. Now the author says the invariant points can be found where the line's y equals plus or minus one. You know what? I don't actually sketch lines. I just slide across one high, negative one high. I can do the undergraphing. Then, here's our bug trick. When my original graph increases, gets bigger, my reciprocal does what? Gets smaller. Or since they use the word increases, what would be a clever word to use? Decreases. Oh! And when my original graph decreases, gets smaller. Alex, you know what my reciprocal graph does? Increases, absolutely. Oh! And remember the little bug? When my original graph gets closer and closer to zero, the reciprocal shoots off to positive or negative infinity. Positive infinity, if your original was positive, negative infinity, if your original was negative. And the graph approaches a vertical asymptote. And the last one, we're just going to see if we can figure out.  I heard it. I think I heard it.  Zero high. In other words, if they give you a weird graph and it has a big vertical asymptote, your reciprocal goes through the zero x-axis right there. So if my original approaches infinity, my new one approaches zero. And then he says, and the graph approaches a horizontal asymptote, I'm just going to scribble that out. He's sort of right, but only for weird graphs, and we're not going to look at too many of those this year, so I'm not going to freak out. You know what the most common mistake on this is? It's not the actual technique. Almost all of my kids get the technique. The most common mistake is this. On the test, I ask them to graph this, and on that graph, they graph this. So the author has written here, and I'm going to highlight it. Remember, that does not mean reciprocal. This means inverse. Reciprocal means reciprocal. Now, it's not totally your fault. I've gone on a rant about how bad the notation is. Who's in Chem 12 or Physics 12? You know what we call this in Chem 12 or Physics 12? Inverse. We say they're related inversely. We honestly should say they're related reciprocally, but they don't. So they reinforce actually a mistake that's wrong. Sorry, not totally your fault. Oh, so far, Trevor, every time I've introduced a new transformation to you, I've then said, here's the replacement. Here's how you would get the equation. For reciprocal, what you're really doing is you're replacing y with 1 over y, which is what we did to graph it. That's the reciprocal transformation. Yeah, let's try some. Through the page. Yeah, yeah, yeah. Through the page. Skip example one. Let's go to example two. Example two. It says, the graph of y equals f of x has been given. Sketch the graph of 1 over f of x. And then b says, in each case, write the equation. Forget it. Let's do this first one. I'll zoom in on this first one. First one looks like a parabola that's been moved to right. I don't care. I can graph this. Let's see. First thing I said we're going to do is invariant points. What are invariant points? Which heights don't change when you take the reciprocals? Yeah, I don't think there is a height of negative one at all on this graph, but there is definitely heights of positive one. That's going to stay. That's going to stay. The next thing I looked for was vertical asymptotes. Now vertical asymptotes showed up where my graph was how high? Zero. You know what? There's going to be a little vertical asymptote right here. And I've now divided this graph into one, two, three, four sections. So far, so good, Sandley. Happy joy. Okay. Time to use our imagination, Sandley. You ready? Here we go.   As I move to the left, what's my original graph doing? Getting closer to zero or further from zero? You know what the reciprocal of further from zero is? It's going to go like that. By the way, if I want it to be even more accurate, say, well, right here, you're just below three high right here. You should be just above one-third high. I'm not that worried. We're sketching. Oh, let's keep going. So much fun. Back here a little visible bug. Ladybug, as I walk to the right, my reciprocal is getting closer to zero. Sorry, my original is getting closer to zero. What's the reciprocal going to do? It's going to shoot off to infinity. Like that. By the way, I'm willing to bet this is going to be symmetrical and look like this. Let's prove it. Ready, Ashley? It's so much fun. Let's use our imagination. Here we go. Ready, Ashley? Stand here. Walk to the right. As I move to the right, my original graph is getting further from zero. You know what the reciprocal of further from zero is? Closer to zero. Further from zero is going to become closer to zero. Is that all right? Yeah. And Mitsu, as I walk to my left, I'm getting closer to zero. You know what the reciprocal of closer to zero is going to be? Infinity and beyond. What's kind of like a mustache when you're making little happy faces? I don't know. It looks like, you know what? That's the reciprocal of a parabola. Now there, they used an actual graph. That's a parabola. For this next one, they just did a eh function. That's not an equation. That's just some shape. No problem. No confidence. I can do this. Invariant heights first. Which reciprocal heights are invariant, Brett? I'm going to put a, there's one high. See, he draws this line in. I really think that's overkill. I can usually just move sideways by counting and just fill the dots in. Whatever. Asymptotes. Anywhere zero high is going to be right there and right there. And it looks like this time, Brett, I've divided this graph into one, two, three, four, five, six, seven, eight. It looks like kind of nine chunks. No one. Let's use your imagination. Excellent. I'll go with red just cause, oh, cause it's ladybugs. Standing right here, as I move to the left, my originals getting further from zero, reciprocal is going to curve closer to zero. Spends as I move to the right, getting closer to zero, shoot off to infinity. This is a weird portion here. I'm going to avoid it right now. I'm going to do this side here cause it's kind of similar to this side here. As I move to the right over here, it's shooting off to infinity, closer to zero. And as I move to the left, it's getting closer to zero, shoot off to infinity. See, Ellen, if we can logically reason our way to the bottom section. Well, Ellen, if I stand here, and if I move to my left, my original graph is getting closer to zero, but negative, what's the reciprocal going to do? Negative infinity. And Ellen, I think over here too. Caitlyn, how high am I right here? That'll be fussy. Negative two. What's the reciprocal of negative two? How high am I right here? What's the reciprocal of negative two? How high am I right here? What's the reciprocal of negative two? Negative a half. You know what, I think a horizontal line ends up being a horizontal line still, but at the reciprocal height. This whole line that's negative too high is going to become a horizontal line negative a half high. Halfway between zero and one. I can probably do a bit of a better horizontal line than that. Yes, as it turns out, horizontal lines become horizontal lines. A horizontal line three high would end up being a horizontal line one third high. Ah, what about a horizontal line one high? And being a horizontal line one high, you have an invariant line. Caitlyn, let's see if we can figure out what's going to happen here and here. Well, my original is getting bigger. My reciprocal will get smaller. And my original gets up to two. So my reciprocal will get down to negative a half. You know what, I think it'll curve in tufts there. And I think it'll also curve and connect right there. Is that okay? Yeah, yeah. Maybe, sure. That's the plan stand. That's the reciprocal transformation. Now, when they first started Math 12, they would just ask reciprocal transformations. When they first started Math 12, in fact, I think the first provincial exam when they brought in this new course back in 2001 for four marks, don't write this down, had this. That's too easy now. Now they would do, what do you think that does? Take the reciprocal and then what? Move the whole graph one up or one left? And how do you know? It's one up. If I wanted to move it one left, where would I put that X? Okay. Or I've seen them do this. Take the reciprocal and then what? Flip the whole thing vertically. I've even seen them do this. Take the reciprocal and then stretch every point by two and reflect it vertically. So instead of one highs being invariant, two highs end up being invariant. We're not going to do those today. We will eventually practice a few of those. I'll put one like that on your test. Turn the page. I'm going to sort of pause here in that I'm going to do this question next class and your homework. One A. I would like you to try doing the reciprocal of those four graphs. B says write the equation. I don't care about the equation. A, just find the reciprocal of those four graphs. Your other homework is the take home quiz. You've got about 20 minutes to work on all of this stuff. Peace go man.


From the vault, microchip already showed top secret. So thank you. Thank you. We got that done. The first one is this is the upcoming PyPortal Titano. It has USB-C, it has a secure element chip, it has a screen, it has a microchip chip on it. It's a 3.5 inch, 340 by 240 TFT. This is everything, this is what you want. It's the chunkiest. Everything you ever want. We're looking to make it even make it chunkier. So I rarely say this, Lady, do you wrong? I'm wrong. It's not the chunkiest. It's OK. It's the beefiest. It's got four beefs. And it's the beefiest. And I tweeted to Stakums. And you know what? They agreed. They blessed it. I'm not kidding, this is 2019 now. You can manipulate Blanton Twitter. You can tweet to Stakums and say, is this the beefiest? And they'll say, yep. Yeah, so that's happening. So anyways, this would be really cool for y'all because you have a screen with a secure element chip. There's a microchip chip. OK. It has USB-C. OK. Yeah, you can display stuff. It does everything. It's like a mega-pi portal. Yeah, wow. This is really cool. It does everything. So and, and, Stakums, what's it saying? Got Stakums plus. Next up, this is our STM32. This is coming out. We did this in partnership with Digikey. So we do stuff with ST. We do stuff with Digikey. And this is our newest board that'll be out when. Well, this is the up-only-the-soc-screen. It's the updated, but it's in the Digikey store. Right now, we have a couple more in stock, but I know people want more. We sent a whole bunch over to Digikey. So we blogged about it and posted about it, but they are in stock there. And they even come with a quick connector on the end. So you can go in these cables, plug it in, plug in your sensors. And more stuff coming soon. I'm currently obsessed with Watchmen on HBO because it's really close to the comic and it's doing really good. And Regina King's in it. And she's got these new pixel goggles. We have a new project that we're doing. This is a preview. Pedro is working on this. Philby did the code. And you'll be able to have Sister Night goggles, like in Watchmen. Or go to the rave. Or go to the rave, but you'll be able to do stuff like this as well. So we're working on this. This is a remake of a project that we did with Arduino. Now it's going to be in a certain pipeline. Okay.


Hello, everyone. So I'm going to talk a little bit about the importance of human behavior before handing over to the main act, which will be Jenny. So as a part of the six carbon budget suite of documents, there is a small note by me on what's called net zero after COVID, but since your behavioral perspective on how we get to net zero, particularly in the light of the COVID crisis we've just been through and how the enormous behavioral changes that has led to. In that document I put forward three principles which are pretty general and applicable in the context of any aspect really of getting to net zero, but certainly in the context of buildings. And one of those is the question of what's known as the power law of practice. So when we do something many times we get quicker, we get quicker in quite a reliable way. And this is actually not just true for people, psychologists such as myself tend to think about it in terms of people, but actually the same of course is very well known for technologies, organization efficiencies, the cost savings of computer chips. But of course we've seen this in wind, we've seen this in solar, we've seen this in batteries, and we're going to see this in the context of buildings as well. We don't know how quick the learnings are going to be, but at the level of those individuals learning how to manage their new power systems or energy, smart energy systems better, the industry learning to install and adjust and correctly use heat pumps, whatever or indeed as a broader scale, possibly the speed and efficiency with which hydrogen can be deployed across the economy. Whatever technology one's looking at, whatever aspect of behavior one's looking at, when things go to scale, of course they get cheaper, they get more efficient. At a more individual level, something else that's very important is the second point which I label status quo effects. We have a great tendency to like what we're used to, and what we're used to at the moment will be for many of us gas, and gas is going to not be the preferred option, at least natural gas will not be the preferred option in the future. So if we're going to make a switch away, then we'll have a natural resistance to that. And I think one thing that's worth stressing is that the status quo effect works both ways. Once we've switched to a new technology, we tend to like that new technology, but making that switch can be quite difficult. And one important thing is that the status quo effect is somewhat forward-looking. As soon as we start to realize, oh, we're all going to be doing X shortly, X starts to seem like the status quo and can actually seem like the thing we all want to have. And we may be seeing that with electric vehicles now or in the next few years, rather than starting to seem like a rather strange new technology, they can start to seem like the default option. It'll be very interesting to see how far that's true of, for example, heat pumps, and perhaps also hydrogen. And the third point very briefly is the importance of social norms. So as we all intuitively know, engage in our daily lives, we don't just think about the consequence of our actions, whether for the climate or anything else. We're often thinking, what am I supposed to do? What's a good, sensible, well-regarded citizen such as me supposed to do in a situation like this? So I do my recycling because I'm sort of supposed to, and I'm slightly vague about quite what the implications are, but I know it's a good thing and I'm supposed to do it. And I think these things are very important in regards to people adopting and taking seriously the challenge of reducing carbon emissions from their homes and also, of course, in businesses too. It needs to be good practice. It needs to be something we're all trying to do automatically without needing any cajoling or pushing. In fact, we want there to be bottom-up pressure ideally from all of us to try to live in a more low-carbon way. And to the extent that these technological changes and behavioral changes that go along with them, preheating our homes, using our heating more efficiently, not wasting hot water, having our heating systems adjusted appropriately, all of these things, to the extent they become essentially normative, good things that everyone should do just like sort of washing one's hands and sort of putting one's bins out, then the more rapidly we're actually going to get traction in the behavioral change. So I'm going to stop there and hand over to, as I say, the main actress is Jenny, introducing the six carbon budgets transition to buildings. Brilliant. Thank you so much, Nick. I think a lot of those points really resonated with me, in particular the one about the power of expectation. I think it was really interesting to see Lawrence Tugliana, one of the architects of the Paris Agreement, make that point about how the power of expectation was such an important element of the Paris Agreement framework. And Mike, in fact, drew a parallel with the carbon budget framework. So it's really interesting to hear you talk to that more broadly. Now, better crack on. I've got about 20 minutes of slides, so we should have plenty of time for questions. Now, to, I guess, to just introduce, set the scene a bit, we all know that buildings are one of the most fascinating challenges here, an area where public engagement attitudes will have a huge role to play, which is why it's great to hear Nick talk about some of those aspects just now. And that's why we're so happy that you've joined us this morning in such great numbers. The prize is, of course, huge. We are talking not just about cracking what is referred to often as the biggest challenge for net zero. We're talking about doing so, bringing with us millions of people and putting in place a policy framework that can support them, that can support in particular vulnerable and low income people. And in doing so, can help raise millions of people out of fuel poverty, can improve the air that we breathe, can improve the comfort of our homes, and, and of course, deliver homes which are suitable for net zero and, of course, a changing climate. So without further ado, we'll have four sections. So I'll briefly set out the context. We'll then take a look at the pathways. The third section is then around costs, which are worthy of discussion, because as we know, they are significant. And finally, we'll look very briefly at just a few elements of our outline policy framework. Okay. So our advice for setting the sixth carbon budget, which we published last Wednesday, is founded on five scenarios. We look at two scenarios, first with favorable conditions, one widespread engagement, which has very high levels of public engagement, as you might expect. And that means that people are willing to undertake home renovations at a rapid pace, change their behaviors, do the kinds of things Nick's just been talking to us about. We also look at another scenario with favorable underpinning conditions, which we term widespread innovation. And that's a world where, as you'd expect, we'd see high levels of innovation. In particular, these lead to lower electricity prices, which make electrification much more attractive. But it also means that we can wear more optimistic around the potential for improvement in heating technology efficiency, for instance. Then in the middle, you can see we've got headwinds. And as represented on this diagram, that's a world where you don't encounter either of those two favorable conditions. And we see that as a world where government in turn has to push harder on some areas, such as heavy infrastructure. And in particular for buildings, that's a hydrogen-focused scenario. Looking across the piece, then, what we tried to do is introduce a fourth scenario, which we call tailwinds. This is essentially the maximum possible ambition. So this says, okay, what if you combine the best case scenario on engagement, on innovation, and we're optimistic across the board in terms of what we can achieve? What's the fastest rate we could progress this and move to that series? And then finally, the one which I'll spend most of the time talking to you today is the balanced sixth carbon budget pathway. This is our essentially central scenario, the one that looks to keep this broad range of range of options in play and is informed by the different worlds that we've explored. Now, before we go into buildings, I thought it would be helpful for us to flash up this critical chart. This shows the headline, the sixth carbon budget here in purple. And that is the budget which spans 2035. It is therefore the key milestone on the path to net zero. And as you can see here, the advice we published last week is absolutely momentous. You only have to go back 18 months in time for us to be in a world where the UK had a legally binding target of an 80% reduction in greenhouse gases by 2050. And so what we're talking about here is effectively bringing that forward by a whole 15 years. So let's now unpack what we think this means for UK buildings. Now, I'd like to kick off before we delve into the detail by talking about some of the high level principles behind our thinking. In particular, on one of the big questions around what the future heat mix might be for buildings on the gas grid, which are not suited to some of the other big solutions. So by way of background, there has been good agreement over the past five years on what we will call low regrets options. So those are things like getting on with new build now, the benefits of low carbon district heating in areas where you have a lot of demand for heat. So that's areas like cities, for instance, and also the value of high efficiency electric heating systems like heat pumps in homes which are not connected to the gas grid. Now, the issue is that that leaves you with around 20 million homes and other buildings on the gas grid, where it is not clear currently what the exact mix might be in terms of future heating solutions. So the way that we've broken that down is first of all, to recognize that the first fundamental step is energy efficiency. You see this across all the pathways developed by us and the broader research community. And essentially, that's because unless you do the energy efficiency first, the scale of the problem is simply too big. There have also, there's also been a lot of back and forth about the costs of electrification and how that might compare to the costs of shifting to low carbon hydrogen, for instance, and converting the gas grid. But when we looked at this a few years ago, we found that there isn't actually a big difference in costs when you're looking at the UK wide perspective. Now, critically, that doesn't mean that the costs locally won't be very different. So the costs of hydrogen will obviously be lower where you have local infrastructure for supplying the hydrogen, and there will be parts of the country which simply we do not think can convert to hydrogen cost effectively. But looking at the broad picture, the UK wide perspective, our position is that costs are not a major differentiator. And that puts us in this interesting position where we think that actually public support and attitudes will play a much more important role in determining the shape of our future heat mix.  It is true that if we can produce hydrogen at very significant, at a very significant scale, then converting the gas grid over to hydrogen may well be a preferred solution in some areas. However, at the Committee on Climate Change, we look at the whole energy system. And our argument is that we need to look at areas of the energy system where you don't have other alternatives. So certain uses in industry, for instance, need to be catered for first. You might also want to think about heavy transport, so things like trucks, but also shipping. Now, when you then look at the implications of converting substantial, if not the bulk of the energy system over to hydrogen, the kinds of numbers you come out with really do stretch limits of plausibility.  Or conversely, if you were to try and do all through electrolysis, so using offshore wind, for instance, to generate hydrogen in this way, then again, you're looking at something really, really significant like 300 gigawatts of offshore wind. And importantly, any combination of those two is also, we think, really quite implausible. And on that basis, we think it's really important to therefore plan for a range of solutions. Now, our view, therefore, is that electrification is likely to remain the primary root to decarbonisation. Hydrogen could provide a really useful service in terms of flexible supply, and it also may be a preferred route in certain areas of the country, particularly once a co-located with, for instance, industry and carbon capture and storage. And then finally, so yes, this point that solutions can vary by region, and therefore there is a job for government to put in place a framework to facilitate that whilst recognising that there are still important constraints in terms of local resources, infrastructure, aside from local consent. I'll now speed up, but I think it was really important to cover that important background and make sure that that's clear. Okay, so this then shows us emission pathways for buildings through to 2050. You can see the different scenarios that I talked to. So in particular, purple is our balanced pathway through to 2050. And then you can see that actually the tailwinds in yellow and the green widespread engagement are going faster. So all scenarios get to net zero emissions for buildings by 2050. But actually, as I said, tailwinds and widespread engagement go faster. So around four years faster, sorry, six years faster getting to net zero by 2044. And that I think is, is again, really interesting. So it's this insight around how critical public engagement and public support is, and the material impacts that it can have in terms of how easy it is to achieve this. And finally, there is a range across different pathways in 2035. So that ranges 45% to 65% with the slowest rate achieved in the headwind scenario, i.e. the hydrogen scenario. Okay, now this snapshot shows us the uptake of energy efficiency measures. So what we're looking at here are millions of homes which adopt different measures. So you can see here in the bottom rung in gray, you have by 2050 in fact all existing homes undertaking behavioral measures. And then on top of that, we also have a whole range of other insulation measures coming in. So you have floor cavity wall, solid wall, quite a lot of lofts there, which are the light green roof, and then other efficiency measures. So typically, what we're looking at is if the 28 million homes, about 15 million, so just over half get one of these big measures, so the loss, the walls, all the floor insulation, and then essentially all of the homes receive a lagging of hot water tanks. There's quite a lot of draft proofing and then widespread behavioral change. In our balanced pathway, this then enables a shift to high efficiency electric heating, so heat pumps. So this shows existing residential buildings. And as you can see, first of all, you have new homes that are leading the way here through the 2020s backed by the future home standard, which the government is introducing at a UK level, and equivalent Scottish regulations. And that then helps to build the market critically. And you can then see that we have existing homes off the gas grid, which take the lead, followed by existing homes on the gas grid with the market in those homes really starting to take off from the latter half of the next decade. It's a balanced pathway, so there's a big role for electrification, which of course we can talk to you more. But we also importantly argue that we need to keep hydrogen in play. And as I mentioned, this is something which is cross economy, so we need to look across CCS industry and transport and to give you an idea of the range. So our balanced pathway that I mentioned still has 11% of homes on hydrogen heating, those receiving hybrid heat pumps. Whereas in our headwind scenario, that actually goes all the way up to 71%. But even in that world, you still have 13 million heat pumps, which are essentially in new build. So you can see that really we are talking about a mix here. So our policy, our recommendation to government off the back of this is that we essentially need to really be supporting the development at a growing scale through the 2020s. And importantly, we need to be looking at essentially taking a very simple step, which is hydrogen ready boilers. These are pretty much exactly like your existing gas boiler cost possibly up to 100 pounds more. And but what they do really importantly is they are much easier to switch over to hydrogen. So we think that if we essentially require hydrogen ready boilers from 2025, then that means that come the middle of the 2030s, if we're looking to roll out hydrogen at scale, that will be much less expensive and much easier. So again, without going into too much of the detail here, these are the trials, including some of the ones which the government has has booked in already as part of the 10 point plan. The hydrogen ready appliances coming into force in 2025 in our timeline, that then supports and enables further decisions and zoning for hydrogen pilots, and then potentially enables you to roll out hydrogen at scale in the 2030s, which will come to in some of the future slides. Okay. Now I've mentioned, I've mentioned costs being very important. When we did the net zero work, we found that buildings was one of the most expensive parts of the economy to decarbonize. So whilst the overall costs of meeting net zero are we now think under 1% of GDP, there are really important implications around where these costs fall. So we'll now look at some of these costs in more detail, and I will briefly talk about how we might afford those. Okay. So this shows us the costs for existing buildings. And essentially what you have here are annual investment costs from 2020 through to 2050. And those are the colored bars that you can see there. So just I'm packing this a little bit, you can see that there's a big program of energy efficiency investment over the next 10 to 15 years. This is very much in line with government policy. And then you can see again this this familiar pattern of this shift to low carbon heating, which starts on the gas grid, and sorry off the gas grid, and then moves on to the gas grid from the latter half of the 2020s. And when we take a step back then and look at these costs, essentially what we're talking about is a very significant investment program over the next 30 years. This is an investment program which of course can have a really important economic stimulus effect. But there are very important considerations around how we pay for this cost and in particular how we can support lower income households. Now the final thing to mention on this chart is the net operating costs. So these you can see in the dashed black line. And these are essentially the the cost savings that you get from shifting in this case to low carbon district heating and to heat pumps. So we actually think those will be cheaper to run in the future. And that's partly because they're more efficient and it's partly because we think that the cost of electricity should come down. So just looking at that specific bit, this shows this the same familiar black dash line, the net operating costs, and this unpacks some of those cost savings. So you can see that a big part of this is lighting and appliances, and then you can see the other energy efficiency measures which we've talked to along with behavior and actually this wedge here, low carbon heating, which is this shift to to forms of heat generation which are which are cheaper to run. Okay, I've mentioned some of the benefits up front. I've talked about economic stimulus. What this does is shows you what this means in practice. So this was work that we did with the construction industry training board. It uses numbers from our balance pathway. And it shows you that there will be a range of jobs created associated with this major investment program spanning a whole cross section of the construction and electrical trades plumbing trades and totaling we believe over 200,000 jobs. And those are as steady jobs through the the subsequent decades. Finally, I just wanted to wrap up this section with this quote. So essentially this is the message which is in the executive summary. And what we're saying here is that we can design policy to ensure that vulnerable customers benefit from lower energy bills given the lower operating costs which result improvements in energy efficiency of homes and heating systems. And I can unpack the specifics a bit perhaps in the questions but essentially we're looking at extending the current funding envelope for fuel, fuel poor homes which are a few billion a year and extending that current levels we think would enable you to do this. So it would enable you to cover the costs of the program for those homes and mean that those people those households actually do see lower energy bills. Okay, final section, the outline policy framework. So broadly we have four areas that we recommend. One is around setting clear signals. Second is around making low carbon heat financially attractive. The third is a whole set of enabling measures which which really make this much much easier to do first and foremost a good source of information at household level but also support for skills. And then we've got a final category which we label getting on with it. And that is essentially looking at things like local area energy planning and the really critical role that that can play in terms of driving the transition and supporting investments in infrastructure. So the first one to talk to you here setting clear signals. Now this is some of the area which as you'd expect has had the most media interest. So our pathways are built on a starting point which is current government policy, current commitments to standards in particular on new build homes and for homes not connected to the gas grid where the government has committed to phase out the installation of high carbon fossil fuel boilers in the 2020s. And essentially what we've done is built on this. So we start with the future home standard. We then look at the government's ambition to raise all homes up to EPCC. So the government's actually committed to do this by 2030 and then recently has published proposals to bring it forward to 2028 for private rented buildings. So our position is that's fantastic. Let's do the same for social rented buildings. There's then a gap for the two thirds of homes which are what we call owner occupied. So we've looked at a couple of options here. One is some standards on lenders and the other is standards point of sale and we also have included dates for what we think would be ambition in line with delivering net zero. And then finally in terms of the low carbon heat side. So we've looked at the current government's commitment to phase out oil. We've picked a date of 2028 and then we look at a similar commitment for gas which we've adopted a 2033 date and again it was very very gratifying and a relief thing to see that the government today in the energy white paper is committed to do something along these lines by the middle of the 2030s. Okay in terms of making low carbon heat financially attractive one of the recommendations that we have is around rebalancing policy costs which are currently skewed towards electrically heated homes and of course are our electricity bills for the rest of us. So this chart actually illustrates this. It shows two things. So it shows what we call policy costs. These are costs for supporting low carbon generation renewables which are currently placed on our energy bills on the electricity side. So you can see that in the pink wedge here and essentially what we're looking at are two heating bills. So one for a gas boiler and one for an air source heat pump that's the ASHP. And so you can see that even if you just look at the purple and the pink already these these low carbon support policy costs are making a difference. Now the other thing we look at is carbon costs and essentially we have a carbon cost on electricity which is this orange wedge here on the ASHP. We do not currently see a carbon cost on our gas bills and that's why I've got a dashed line here in orange. So what we're saying is that if you were to take account of these things then that would actually make your job an awful lot easier. And what we could do is take the pink wedge on the ASHP and shift some of that onto the gas boiler bill here. So it's really levelling the playing field a bit and you could in fact do that without most of us seeing an impact on our bills because we actually all of us pay for electricity demand. So three steps for keeping costs down. The first is cost minimisation and you can do that by setting clear standards. The second we've seen here which is potentially rebalancing policy costs and then the third is once you've undertaken those two things thinking about targeted use of subsidies. Okay just two more slides left. So I talked about really important enabling measures and I do want to talk just briefly about what we think could be transformational for information at a household level. Now this has been identified for years as a real problem. Currently we have energy performance certificates. They are based on model data. There are huge problems with them not being robust enough so mystery shopper exercises whereby someone with a given household goes out and gets a number of EPCs done. Highlight that you can actually get quite a range of different EPC ratings for the same home so that they really aren't very robust. And actually the climate assembly earlier this year highlighted this as one of the real areas where they want better information and they think this could be a big part of the solution. So we have part of the solution already on the table. Government has introduced this new certification which is called PAS2035. That introduces the role of the retrofit coordinator, essentially a project manager for the household. So someone who comes in and can deal with all the different suppliers and contractors and this person is also trained to put in place what's called a home retrofit plan. And this is a bespoke plan which is obviously informed by a conversation between the householder and this qualified individual and which enables us to tailor the approach at a household level to open up the conversation to things like aesthetics, to comfort, to factor in the plans that the householder probably has already in terms of upgrades and renovations that they're planning. And we think this is a really important step of the process. So essentially you can see here at our starting point of EPCs we think that moving to this PAS2035 home retrofit plan is a really critical first step, which as I said gives you this tailored approach. Also it's a staged plan and you get the project management from the retrofit coordinator and they can also signpost you to things like finance which I think could be really helpful. Sorry, there we go. Okay so then the next step and the final step, building on this is moving towards digital green building passports. These were recommended by the Green Finance Institute and essentially what we're talking about there is having a digital logbook which no longer uses model data but actually tells householders how their household is performing, accurately what benefits they're seeing from any improvements they've put in place and allows you to keep a log of other things as well and talk about the broader set of things you want in place such as resilience measures. And the Green Finance Institute has argued and this is the reason why we've taken this on board as well that these green passports can play a really important role in terms of unlocking green finance but also they can help make standards enforceable. Okay and then the last piece of the jigsaw that I mentioned is getting on with it in particular local area energy planning and really our thinking on this has been informed by really excellent work by others such as the energy systems catapult and also by off-gem and the center for sustainable energy and essentially there are two pieces of logic here one if we are going to have a range of solutions up and down the country and in particular things like heat networks in a first instance then you really need to have those decisions informed by good source of local information and local area energy planning enables you to do that. Secondly as I mentioned we think that public support and opinion is a really critical piece here so this kind of process enables you to do that and thirdly this is a really important one it provides a source of information for the electricity networks so the dno's who as we surveyed are currently in serious need of more clarity at a local area level to enable them to invest ahead of need over the next decade and otherwise essentially we're looking at much higher costs for achieving some of this so some of the options government's already talking about zoning for heat networks and pathfinder cities we actually have argued that it would be really helpful for base and off-gem to undertake a big study and actually look at identifying some prime areas for hydrogen or conversely for electrification over the next few years and that could then feed into discussions already in that time frame. We also think there's good scope for a next set of local area energy plans and then rolling those out for after 2025 and then finally I think there's also an interesting conversation around whether you could have a heat delivery body this is a proposal by the cbi and essentially it's looking to address the gap that you see between national level decision-making regional decision-making and local decision-making and play a really important coordination role. Okay so that's it you'll be pleased to hear in terms of slides


Think Tech-A-Way. Civil engagement lives here. Comfort Zone. I'm your host, Arby Kelly, and it is Tuesday at 1 p.m. So, one of the things I love about what I do is I get to find interesting people and bring them onto my show and ask them questions. Now, you may not know this, but I work as an entrepreneur. I'm a body language coach and I work with businesses and individuals to help them figure out what their body language is saying and the ways it may be sabotaging their success. I love entrepreneurs and I think entrepreneurship plays a vital role in revitalizing and strengthening our economy and in helping everyone to achieve their individual purpose and play to their strengths. But it's kind of hard to be an entrepreneur if you don't have a good network if you're not sure how to get the word out there, which is why today I'm really excited to have here with me Karen Knudsen, who is working on a project specifically for entrepreneurs. Karen, can you tell us a little bit more about what you do? Yeah, sure. And thank you so much for letting me have this time. Our mission of Ohana Holly Marketplace, the sole mission really is to help entrepreneurs and our small business owners thrive.  It is full of lots of challenges. Sometimes you feel very alone as you're doing it. So the concept in our founder, Chris Ulu, the intention was to say, how can we make life easier? How can we make entrepreneurs more successful, have more access, have more stability? So that's really where Ohana Holly Marketplace was born from, was that feeling of let's see what we can do. There really isn't any place like it in really, in the whole state to have a large space indoor, air conditioned, where entrepreneurs can really truly have a home, have a place that they can count on, have everything that they need to succeed. So that's kind of the compelling mission and the drive to make this a place where, you know, there's so many small businesses here in Hawaii and to be able to give that stability is really what we're here for. I like that. Thank you for sharing. So the Ohana Holly Marketplace, now when I hear Marketplace, I think of like walking into a grocery store and picking out the vegetables that I need, but I don't think that's quite what you're saying here. So can you help me understand what this is? Yeah, so the feeling is as you walk through the doors and for those of you who remember Sports Authority and wondering now that Sports Authority is gone, who's going to take that space, that's the space we have. It's 60,000 square feet.  Bigger than the Safeway, yes. And we've arranged it in such a way that we've got some wonderful food vendors. We have 45 food vendors that are signed up and anxious and ready to go. And then we also have a lot of retail space as well. So as you walk in, you'll see and feel this kind of massive collaboration group of all of these entrepreneurs with their very particular interests or art or clothing or businesses or whatever it is that they want to share and just doing what they love to do without all of the complications that can go along sometimes when you're an individual entrepreneur. So it kind of sounds like what I'm seeing now in my head is more a mall for small business owners.  And so instead of getting things at Macy's or some of the other big store brands, you're helping the little guy and your family, your money is not only are you getting something cool, but you're directly supporting a local resident here in Hawaii who is creative and hardworking and making a difference. Yes, absolutely. That is revolutionary. Yeah, it's, we are thrilled. It's certainly been a labor of love. It says as any startup is, but when you get into this massive space it's been fun and we're looking forward to opening. So we are only about 30 days away from opening. Oh, so it's just right around the corner. It is right around the corner. Yeah. And so what kind of vendors are you looking for? Right now we are looking for to really add more to our retail offerings. So we've got I think maybe we have one or two spaces left for food but we do have more space for whether it be, we've got some very interesting partners on board with us. We have certainly we've got clothing, we've got jewelry, we've got someone that is selling these beautiful quilts. We've got those that are really interested in skincare. We've got some that are really focused on health and well-being whether it be supplements or whatever they're bringing to the table. So in the spirit of that we're just looking for anyone who is thrilled with what they do loves to share their products just come see us. Anybody actually can come see us right now. We're there every day.  That sounds exciting. I'm almost like what do I have in my schedule this afternoon? Can I come over with me? Well that sounds like it's not only going to be interesting, not only helpful for the vendors themselves people who have like the physical product, they're there, they're trying to find their market but also it will be helpful, it will be really interesting for people just to come in and shop because they've got all these cool vendors in one place and we talk a lot here in Hawaii about shop local, about shop Hawaii. We talk a lot about supporting small businesses and making those small contributions count but this is a way to actually put your money where your mouth is and actually make a difference. So what kind of word this idea, how did it come to be? Chris Ulu, he and he's so sorry he couldn't be here but he is a very fascinating person so I'll just share a little bit about him and kind of where he was coming from on this. He started out actually as a boxer in life and that in itself is a long story but then he, when he decided what he wanted to do next, he was very interested in the storage business which we know is big here in Hawaii and so he started as a janitor and said I'm going to learn everything that I need to learn. I'm going to figure this out and he did. He just kept rising and rising and rising and until he opened his own which is right on Kapi Elani, storekeepers and so from there he reached that goal and then in his mind it's like well what's next? What else am I passionate about? And that's really where the idea came from. He's an entrepreneur so he runs saying how can I, he feels very lucky even though he's very skilled, he feels very lucky and fortunate he wanted to be able to take that to others and say let me help you in your journey. So there's other things that he's done that have been, it really evidences how passionate he is about this. As an entrepreneur if you're going to take commercial space, what do you come with that specifically? A lease, right? Oh I'm not sure about this a year, two years, three years. And if you have a slow month or two and you're behind, it can be devastating. So it's very easy.  So it's like month to month leasing. Interesting. So if someone is like I can't afford it this month that's fine, you clear out your space. But if they're back on their feet in another month or two, they're welcome back. Yeah, if there's space because once that space opens then you know it's going to have to go to somebody else but this way again it's low risk and you know we want people to not just experienced entrepreneurs but you know people who are saying maybe I could. I've never done this but maybe I could and it can blossom and if they do it and try it and say you know what maybe it's not my dream anymore then it's okay, right? Yeah, it's not that harsh where it's like oh I'm going bankrupt and now I have to sell this place I bought. But I can also see it how it's actually, if you are starting out brand new as an entrepreneur say you're making jewelry and you want to have a vendor at the Ohana Holly Marketplace and you get that set up, you don't necessarily have to track down your own customers because people are already going to be coming into that area. So as long as your little store front looks interesting, people passing by, you're already getting that exposure, you're already getting that interest. Yeah, yeah. And that when you think about if again as a small business owner you're doing your business plan and you think okay what are my biggest expenses? You know I'm going to have to advertise. Okay, there's that, right? I'm going to have to get a space, right? There's that. I'm going to have to pay the electricity. There's that, right? So again we've said here's your number, here's what you need every month and we'll take care of the rest. You know we've got a very, I'm marketing director so we've got a very robust plans ahead of us to ensure that if they're there then we're doing our part, right? To bring those feet through the door. You know this is so powerful and I am so intrigued and I'm wondering is this something you plan to do just at the Old Sports Authority building or are there going to be more Ohana Hollywood places popping up? Stay tuned. I think right now our focus is let's get this one open but it seems certainly like a prototype that would work in other places as well I'm sure. And it will be very intriguing to see how that changes and progresses as this grows. So viewers we will be right back in just a minute to finish this interview and there's more you need to know so don't change the dial. Stay here and I'll see you in a minute. Bye. I'm Jay Fiedel one of the hosts of Asia in Review which is broadcast Monday afternoons on thinktecawaii.com.  We work hard to bring you the most interesting subjects and guests who will raise your awareness. Please join us Mondays every week on Asia in Review on thinktecawaii.com and also on YouTube and iTunes. Thanks for watching. We'll see you then. Aloha Sheshe and Sai Jian. Aloha my name is Mark Shklav I am the host of thinktecawaii's Law Across the Sea. Law Across the Sea is on thinktecawaii every other Monday at 11 a.m. Please join me where my guests talk about law topics and ideas and music in Hawaii all across the sea from Hawaii and back again. Aloha. Welcome back to Out of the Comfort Zone. I'm your host RB Kelly. I can say my name I promise. But I'm here today with very special guest Karen Knudsen who is helping to create something revolutionary not just for business owners and entrepreneurs but also for the people who are wanting to be involved. Now we were talking without you over the break we're sorry but while we were talking you mentioned that this might be something you'd also be opening up to entertainers or even to non-profits. Yeah as part of our space and planning it we have a stage and the stage is built to be used so we are you know it's again it's another segment of our population that we can draw in with other music you know we're looking at all sorts of things entertainment we're looking at you know my vision as well and looking again at community is you know how can we you know how can we use this great space for every way possible. I'd love to start interacting with our schools. You know having field trips to the Ohanoholy marketplace. I just had a crazy idea. You could host high school students they have debate classes. You could have debate politicians there and I know there's a lot of politicians who are wanting to have more engagement and then you also mentioned entertainers stand up comedy artists who are just getting started musicians are you thinking of opening up the space where people could do public speaking events there or host some kind of workshop. It's really evolving as we go so we're really at this point open to any ideas. Wow that's exciting. Also it's really important to us a strong connection with nonprofits and again they have separate struggles that they go through right so we have taken some of our boots and we are not going to lease those to anyone else and we're going to invite our nonprofits to come in and at compliments of us and we have a chance to talk about you know what's important to them and their organization. That's incredible. What kind of nonprofits are you thinking. You know there's such a wide variety that you know we'll be looking at but you know and there's a lot of passion. We also have a lot of space and a lot of time so you know my mission is to anybody who wants to you know have that opportunity. I'm sure that we can make that happen. That's intriguing and so it sounds like this is going to be a really cool place for community members. You want to shop local you want to build your business local this is where you go. It sounds like if you are maybe Christmas shopping or you're just wanting to kind of spend a fun weekend or a fun afternoon. This is a great place to see not only your favorite things but also brand new items and products made available here. Yeah and we'll have events you know we want to keep it it'll be so active but we want to keep surprising and doing fun things so that there's always something new going on. And so I'm sure some people are wondering like how are we going to get some of the first some of the first clients in there how are you going to be bringing people in to make sure there's enough demand to really keep your entrepreneurs afloat. Yeah we're going to when we open you know kind of start with a little bit of a soft opening and then we will announce the dates very shortly of our grand opening and that will be a lot of fun with all sorts of music and probably a live DJ there and we'll be on the radio we'll have giveaways it'll be a terrific day of celebration. And then after that I can even see is this something you'll be bringing tourism in for? Yes yeah we we're really pleased we just finalized an agreement in a partnership with Robert Tsawaii and they will be bringing us every week seven to ten thousand tourists. So we you know we're happy we're really looking at this is such a you know wide array you know it's tourists coming in and having fun and finding the things they want it's all of our local vendors it's all of our you know we're in the heart of Kakaako so I don't think we could have had you know a better place in terms of just welcoming everyone to us so it's it's a thrill you know we are still in these next thirty days we still have some openings as well I bet once you get started those openings are just going to disappear especially if you're bringing in not it's not like seven to ten thousand people total it's seven to ten thousand tourists every week and some of those if you're a vendor there they are guaranteed to be walking past your shop if you're halfway decent at your job they'll be walking into your shop and they are guaranteed business so okay you're saying there are a few slots open now you jump on this even if you have a half crazy idea you jump on this and you steal a slot how can how can people get one of these slots for you what's the process sure sure there's a couple ways one way is they can go to our website which is OHMHawaii.com as well they can call it's 797-2001 797-2001 yeah and if they're interested they can actually fill the application right electronically on our website and we get it immediately and we'll call and we'll you know invite you in so alright if you're watching this live you are watching this on our ThinkTech website which means that you can click open another tab and start filling out that application and so at this stage it sounds like you have very few spots left and you're expecting to get them all filled we have some and we do expect to get them filled alright this is exciting I'm really wanting to be like okay honey let's just go hang out there so let's see you said we could kind of come over poke our heads in do you know when the soft opening is going to be it'll be in that first week of August yeah that's exciting so it really is just around the corner it is just around the corner yeah yeah so we are we are thrilled you know again we you know we welcome you know new thing unique items and just really come be part of the family whether it's a vendor or whether you're a shopper we are just looking for this great collaboration for something that's so good for our community can I ask what are some of the vendors you have right now is that okay yeah sure we have such a wide array we've got those who make their own jewelry we've got all different types of clothing sportswear we have skin care we have several wellness vendors as well that have a passion for helping us be more healthy and again we have art yes and yeah it's you know and then you know little things like if you need your eye watch something is wrong on it and you need it fixed quickly we'll have something like that so it's a very diverse group of people but each providing their own special you know gift interesting so I'm curious how you got sucked into this how you got involved in this project and Chris how did I get sucked into this I met Chris about four years ago when I was an entrepreneur and my business was helping small businesses and getting startup and also doing business plans so through all of his efforts to find the right place I've been working with him on adjusting these business plans and so when he called me in January and said we've got it we've got a permanent spot Howard Hughes Corporation it's where sports authority so I decided to make a move and get on board and I'm glad I did it's a terrific feeling honestly to know that in the end what you do makes a difference you know all of us feel that for whatever way but to know especially being connected with small businesses to be able to just watch them thrive is really a thrill and I really just can't get over what an impact this is going to make even on a small scale I mean everyone knows how hard it is to make a living here in Hawaii everyone knows you're working multiple jobs you're doing everything you can everyone knows the minimum wage like cannot support you here but you've created this place where small business owners and entrepreneurs can get hundreds of people walking through their store every day if not thousands of people walking through in front of their store every day but it's a place where there's a low risk investment they're just there for the month they can extend or leave where they're surrounded by other people who are interesting who do similar things or complementary things this is going to make such a big difference for brands for your favorite big name brands or instead of using online shopping you're able to actually feed someone's family this month by coming to shop at the Ohana Holly Marketplace and that's just crazy I mean we talk a lot here in Hawaii about how we can help people sustain themselves we talk a lot about how we can help each other bring the aloha spirit or actually just help out our neighbor but this is a way to actually do it I'm just blown away so we've only got a few minutes left but is there anything else you'd like to tell us that we've missed? I think another thing if you're thinking about being on your own and saying oh can I do this because we're open seven days a week for several hours every day one of the things that's been fun for me is to kind of match people up so if you think I've got this product that I want to do but I'm not sure I can do it alone come talk to us because I'm keeping my lists of people who want that and we've been able to do, I call it matchmaking to do that if there's if they match and it's not some motor oil and diamonds but if it works then don't hesitate to just come talk to us and look at possibilities, look at what could be we take great pleasure in doing that so it sounds like you're doing everything you can to make this as easy as possible so not only are you, there's just a set fee every month that they can choose to either keep going or not you're also bringing in customers to help them but also you're willing to match make them with another business owner we'll give it our best effort on that so where do you see this being in the next five years? I think that it's going to be interesting to see you have a vision at first but it never turns out exactly as you thought you make your plans so for me I'm looking forward to it kind of showing us what it is we'll learn, I'm sure we'll look back as everyone does but I think with a building full of creative, brave people who are ready to put it all out there we tell everyone who comes on board with us we say we are partners with you we're going to have these open hours, if it doesn't work for all of us then together we'll figure it out so I think that it's a good feeling between that to say we are together in this this is incredible, thank you so much for coming Karen I would love to have you on the show you have a choice in front of you or maybe things are going fabulous for them and they're looking to expand maybe you have a family member who's always talked about running their own business or has a little hobby shop, they're running out of their garage maybe it's you who's been wanting to create something instead of working a nine to five day job working for someone else whatever it is, this is an opportunity to not only get almost guaranteed success where you have clients coming in month to month commitment, this is something you can literally try it and then see if it goes well or not, so this is what they've created here is a very safe opportunity for you to try growing your own business so please do make sure to share this video with someone you know who's trying to grow and spread their business here in the state of Hawaii on the island of Oahu, this is a fabulous opportunity and I'd love to see you take part in it, and you can by visiting oahu.com, see you next week