All right. Hello, everyone. We're just going to go ahead and get started. My name is Linda Gerhardt. I'm sort of pinch hitting as a presenter for this webinar because the original presenter had some issues she had to deal with today, but I'm really happy to be here. I am the senior community engagement manager for Mighty Cause, and I was able to pinch it because I actually handle all of our social media promotion and digital marketing for Mighty Cause. I'm also the company who's proud to host Georgia Gives on Giving Tuesday this year. So I'm really happy to discuss this topic with you. And just to let you know, I have Deanna from the Georgia Gives team also on the webinar. She's going to be joining me for a Q&A session. And we have Bonnie as well who's going to be around to help you with any technical issues that you might have hearing or seeing the webinar. So if you do have any technical questions that you need some assistance with, you can just type that into the questions box of your GoToWebinar panel. So here's a quick look at everything we'll be going over today. It's a small list, but it's quite a lot of content. So we're going to try to keep things moving at a brisk pace. And just as a housekeeping note, we're going to be doing the question and answer session at the end of the presentation just so we can clout through all the great content we've got planned for you. So if you do have a question that you want to ask while I'm presenting, just go ahead and type that into the questions box of your GoToWebinar panel. And when we get to the Q&A portion, we'll make sure to make time for everybody's questions. So before we dive into the nitty gritty of social media on Georgia Gives and on Giving Tuesday, I wanted to pass the mic to Deanna for a minute just so she can talk shop with you about Georgia Gives. Hi, everybody. This is Deanna Anderson. I am new to the Georgia Gives team. I'm serving as a marketing consultant right now and will be part of the marketing team as we gear up for Georgia Gives. I just wanted to remind you guys that georgiagives.org is up and running. And one of the great things about having my calls here with us today is hopefully you all know that that is a new platform for us. And you've received our communications that it's really a five-step, easy step to get your new profile up and running and that we are here for support for that. So please do not hesitate to reach out to us if you need any help getting up on the New Mighty Cause platform. Along with that, the toolkit, which those of you who have participated with us in the past is up and running and will be continued to be updated as we go through from now until December 3rd when we kick off the campaign. It's a great place for resources as you're planning, including templates and upcoming webinars and events, really kind of your go-to source for information. So make sure you check that out. And again, if you have any questions about getting your new profile up and running on Mighty Cause, please don't hesitate to reach out to us. And then as we go through now until actually December 3rd, again, we'll be updating that nonprofit toolkit. We will be sending out emails. Make sure you have joined our Facebook group because we put a lot of information there as well. And just know that we're here as a resource for anything that you guys need to have your most successful Georgia give on Giving Tuesday yet. So I'll take the mic again. So you may have come to this webinar for social media tips and we're going to be getting into some nitty gritty platform tips. But first I wanted to talk about social media workflow at your nonprofit. So again, you may have wondering, maybe wondering why you're, we're not getting straight into how to target a Facebook ad. But beyond all of that little stuff that can help you perform better on social media, all those little tips and tricks is your internal workflow. And that's really at the center of your success as a nonprofit, a nonprofit that uses social media successfully is coordinated internally. And you can usually tell how coordinated nonprofit is just by looking at their social media. So having a strong workflow will help you be more efficient. Since with most nonprofits and most fundraising campaigns, there are lots of moving parts and anywhere you can streamline and maximize your efficiency is really important. You can also keep your staff and volunteers from duplicating efforts or having too many people working on the same thing, so that you can keep your messaging laser focused and consistent across all of your social media channels. So you can also work on reducing errors that can easily happen on social media on a busy fundraising day, like Georgia gives and reduce gas like two staff members posting on social media at the same time, which has happened to me at nonprofits that I've worked for, or posting conflicting information. So how social media workflow has worked for me in the past and I wanted to share this with you is appointing a social media manager for the giving day. So obviously if you have someone who normally managers your social media, or someone who even literally has that title of social media manager, it's a really obvious choice. But if like a lot of nonprofits, you have several people working on your social media accounts, or just kind of flitting in and out to post about certain parts of your work. It's really important to appoint one person to be the captain of the ship. Even if it's just for the duration of the campaign and it's not a permanent position. So your social media manager will coordinate posts, make sure that your social media plan is integrated with your overall communications plan for the day, so that everything that you're saying on social media lines up with what you're saying in emails and anywhere else you're going to be promoting your Georgia campaign. So they make sure that everything is on track that you're going through all of your talking points, and you're sticking to your key messages, and that you're on track and running a consistent cohesive campaign for Georgia gives on social media. And you'll also want to identify your team. So for a lot of nonprofits, especially ones that are smaller, that may be one or two people but it can also include volunteers who might help with everything from writing copy to taking photos or even putting together a video. So when you're putting together your team don't leave volunteers out of the equation, because they can be a huge help to nonprofits on social media, especially on a day like Georgia gets where you're doing a lot to raise a lot of money. And you need all the hands that you can get on deck. And then once you've got your social media manager and your team, you and your team will want to get together and create a social media plan, which will include things like where you're posting how often you're posting your key messaging and talking points. Key pieces of content you want to share and also coordinating any paid advertising efforts and coming up with a proposed budget for ads or boosted posts. When it comes to this sort of planning, I really don't recommend getting too lost in the weeds of thinking about making spreadsheets with what time you're going to post and getting stuck on what time of day is the best date, what time of day is the best time to post. So I think it's really important to focus on the big picture, your high level goals and strategy for the day, and just make sure that your team is all on the same page, so that you know the person who's handling scheduling Facebook posts can worry about actually building out the post and your team can just come together and make sure that your cohesive plan is coming together on social media across all of your channels. One thing I highly recommend as well when you're in this planning phase and getting your workflow together is sketching out an editing process, because social media is generally just more informal than something like an email or a letter. But you still want to put your best foot forward and make sure that all of your posts are copy edited that you have your links checked and everything's working that images are displaying properly and so on. So I recommend having two pairs of eyes on each piece of content that's going out, and that also that includes tweets that includes Facebook posts. So I would want to ask you to get an editing process in place so that you have a you have it solid by the time you get to December 3. And then I also recommend meeting regularly with your team so that you can all brainstorm ideas, talk through any issues that pop up and basically get in sync and get working together and get ready for Georgia gives. All right, so now I want to talk more about social media planning I promise we're going to get to the actual tips. But first I wanted to go through some of the planning steps since that's the phase that you all should be in at this point in the campaign. The first step of social media planning and this is really just rolled into your general campaign planning is finding your angle for promoting your nonprofit on Georgia gives on giving Tuesday. Well, general please for help can work just fine. It's best to have a focus like a specific program or initiative, or even just a thematic focus on one thing, and then coming up with a marketing hook around that focus. Your hook is basically your elevator pitch. Why should people care what sets your nonprofit apart.  Do you have a tagline or a theme and one good example of a good marketing hook for a giving day is lost talking cat rescue foundations giving Tuesday campaign, which was a general appeal they weren't promoting any specific program or initiative. But they did have a really great hook and tagline their campaign which you can see screenshotted here on this slide was all about saying yes. They get a lot of requests for help for, you know, assisting animals that you know need assistance that need help that they are asked to take in, and for giving Tuesday they have asked their followers to enable them to say yes to helping more animals. And that really resonated with their supporters, because ultimately, people support a rescue like lost dog and cat because they care about animals and they want to see as many animals get as much help as they possibly can. And the proof is really in the pudding here they raise over $47,000 and they have an initial goal of $30,000. And this is a smaller volunteer run animal rescue they don't have paid staff or professional social media people on their team. This is all volunteer run. So this really gives you a good idea of what a smaller nonprofit can do with just a really focused, well done, effective social media campaign and campaign hook. The next step of planning is identifying your needs. So I think thing through the things you'll need to do well on social media. And one thing you're definitely going to need is images so figure out what your needs are based on your campaigns marketing cook, and then figure out what might happen. So that might entail a photo shoot with a volunteer photographer, but it can also just mean collecting images that you already have into one place. And one tip here I have is asking staff. I worked at an animal shelter here in Alexandria, Virginia, and they were a photo goldmine they had tons of pictures and videos of the animals in the shelter on their phones. And I had to help when it was time to plan a campaign. All I had to do was say, Hey guys, send me all of your videos and all of your pictures that you have stored on your phone. And I had tons to work with. You'll also want to talk to want to consider video, which we're going to talk about more later on, because video is an extremely effective tool on social media. So think about whether you'll want a really slick professional looking video with some production or again just pull together videos you have sitting on people's smartphones, and work with those both can be equally effective. And you can also elevate and slice together the random smartphone videos you have into something more cohesive with some free editing tools. There's the apps you can download. You can use the YouTube editor which is free. Kizoa is another program that's free to use. And again, just don't be afraid to ask for volunteer help here, because you may have, you know, YouTubers in your volunteer base or people a video editing experience that you won't know about unless you ask. Something to think about as well as any testimonials or quotes you'll want for your campaign, which is important if you're going to be focusing on the personal effect, your work has on people that you serve or you help. So things can take a little time to coordinate since you'll need to do outreach. So think about these needs now and come up with a plan to get what you need from people. In fact, I honestly start having those conversations with anyone you want for a quote or testimonial a photo a video. Now this is a really great time, because they can just take a really long time to put together, and you'll have to wrap that stuff in together and package it into content. The early start here is definitely helpful. And we're going to talk a little bit more about graphic design needs later, but just think about what your graphic design needs are. And once again, I'm sorry to sound like a broken record, but if you're small, you can absolutely feel free to ask volunteers you may have some people with some graphic design experience in your volunteer base who are happy to help you out. And the last step is really just putting all of the different things we just talked about into motion. So start scheduling posts. We'll talk a little bit more about scheduling in the next few slides but basically scheduling your key content ahead of time will help you tie your social media efforts into your other efforts like email. So you have a cohesive presence and plan for Georgia gets draft your posts with scheduling tools and edit them. And then you have to be testing links to make sure that they work, looking at images to make sure that they display how you want and copy editing out copy editing to make sure that no embarrassing typos get posted. Again, I recommend having two pairs of eyes on each post so that you can double check yourself and nothing falls through the cracks, because there's no worse feeling that on a high stakes day like Georgia gives looking at your social media posts and going, Oh, gosh, my tweet went out with a typo and I can't edit it. So yeah, that's the last step that's kind of a simple simple process that you can go through is to sort of figure out your workflow for putting a social media campaign together for Georgia gives. And now we're going to move on to the actual platforms themselves and go through some social media best practices. So the biggest thing I can recommend to nonprofits on a day like Georgia gives is to go where your audience is. That'll be different for every nonprofit based on where your supporters are and what kind of work you do. But spend the most time focusing on platforms where your audience is actually paying attention. Take a look at where you have the most followers. So you can make sure your efforts are not wasted. You don't need to devote equal time to all platforms, especially if your Twitter following outpaces your Instagram following by thousands of people. And as an offshoot of that Georgia gives is really not the best time to experiment with new platforms that you're not really comfortable with.  So if you've never used Snapchat, you don't need to use Snapchat on Georgia gives or waste your time trying to figure out how to fit Pinterest into your campaign. If you don't have a presence there most of the year and it doesn't really make sense for you. It's totally okay and in fact it's recommended that you stay in your comfort zone on a day like Georgia gives. Instead of putting a lot of effort into platforms or it's really not going to pay off. But if you do want to start cultivating an audience on some new platforms or build more of a following. Now is the time to start doing that so that come November and December, when you really need them to come through, you've spent six months or so cultivating an audience there and getting engagement and building a presence. So now is the time to start posting on Instagram if you're not really an Instagram user and you want to get started doing that for Georgia gives. Another best practice again sounding like a broken record is to utilize volunteers, especially if you're small, you have a shoestring budget or you have limited resources. Volunteers can be an absolute godsend. And sometimes nonprofits limit volunteers to certain roles, or are worried about giving them access on social media. But there are a lot of people who work in marketing and manage online communities for a living and have great skills to offer you I volunteer for some nonprofits in my community because I work in digital marketing in my everyday life. So it doesn't make sense for me to wash dishes when I have these other skills that I'm happy to lend to them. So just make sure you ask if you need something asked. So whether it's on social media via email through your volunteer portal or however you do it if you need help with something and you don't have the internal resources to do it, ask for volunteer help. So this is a big one this is one best practice that I recommend utilizing for social media year round and that is scheduling. Pretty much all platforms have a way for you to schedule and a free tool that you can use to do that as well. Use Facebook's publishing tools which everyone with a Facebook page has access to. And for Twitter use tweet deck, tweet deck is a free Twitter product that all Twitter users have access to programs like buffer and Hootsuite, which are paid programs can also be a great help especially with Instagram, which we'll talk a little more about later. Scheduling ahead of time will help you integrate your social media with your larger promotional plan, and you can optimize your posts to win golden tickets and power hours and prizes that might be hourly. Those are not announced yet so it's kind of hard to put those pieces into place, but you'll have some specific times most likely on the day that you want to post content, so that you have the ability to win a prize. So these tools are available. I recommend making use of them as you're gearing up for Georgia gives and save your live posting on the day of for anything that necessitates that for instance if you want a prize or hit a milestone or something like that. Everything else in my book should be scheduled ahead of time. And lastly, we recommend using hashtags on Georgia gives the name of giving Tuesday itself is a hashtag, and you've got Georgia gives happening on giving Tuesday again. So I just wanted to briefly talk about hashtag how hashtags work and how to utilize them for Georgia gives. Just because you have a couple of different hashtags you're going to be working with here. There are some campaign specific hashtags that will be announced at a later time by the Georgia gives team. So I just want to make sure that everybody who's on this webinar is comfortable with hashtags and understands how they work and how to use them. Basically the hashtag is just a pound sign that makes any word you type after the hashtag searchable which connects your posts to other posts that are using the same hashtags. They really rose to prominence on Twitter but now they are used pretty much on all social media platforms. So giving Tuesday is a hashtag. That's really just the name of the event itself and I always get lots of questions about this around giving Tuesday, but it is hashtag giving Tuesday run together, because when you enter a space and a hashtag the hashtag stops. So if you were to post something with hashtag giving space Tuesday, you basically just made giving your hashtag and Tuesday was not included. So you're not going to be getting the right searchability that you want and people who are also participating in the giving Tuesday hashtag are not going to be able to find you or see your post. This hashtag giving Tuesday, the event name applies to the overall global effort, not specifically Georgia gives on giving Tuesday, or any specific platform or giving Tuesday event. So when you want to specify that you're participating in Georgia gives, you want to use the event hashtag which is hashtag hashtag GA gives. So you'll want to use both of these hashtags on your posts but I if you have to choose for whatever reason, if you have a character limit you're bumping up against. You'll probably want to make use of the Georgia gives hashtag because it's more specific if you have to choose between giving Tuesday and Georgia gives but these are both ones that you are encouraged to use during Georgia gives. So again there's just some more specific hashtags that you'll probably also need to use on the day itself and those will be announced at a later time. So if you have any questions about using hashtags. Well, we're going to talk a little bit more about some hashtag etiquette later on, especially on some specific platforms, but you can always let the Georgia gives team know that you're a little bit confused, or just reach out to us at Lady cause we're happy to help you out and most of our people are well versed in social media so don't be afraid to ask questions. All right, so now we're going to move into the type of content that works on social media. And we talked a little bit about this earlier, but these are specific types of content you'll want to have ready for Georgia gets you don't necessarily need to do all of these things. But if you did in fact do all of these things, we can pretty much guarantee you that your social media posts are going to be more lively, get more clicks and get more, get more engagement on social media and your campaigns branding will be stronger. First, as we talked about earlier, you're going to need some stories. That includes testimonials quotes permission to tell those stories if they belong to other people, and it can also just be a general campaign focus and story that you're telling about your nonprofit. A general story can work, but even within a campaign that's about a larger program. It's helpful if you're able to to have real stories of real people that have been helped by your work, or examples of how your work and your programs and services look in action. And that helps build an emotional connection with followers and inspires them to donate. You'll need images and in many cases this is just gathering everything in one place as I mentioned, you'll want to think about video because while it's not a requirement. It does really well on social media and can really help your nonprofit be seen on social media, and videos also just a piece of content that inspires people to donate because it's a multi sensory experience for the person who's watching it so it gets people's brains engaged and gets them involved in a way that a bunch of text really can't think about other graphics you might need like a logo that specific to Georgia gives an info graphic and even just things like Facebook cover photos and Twitter banners and avatars that have some Georgia gives branding to them. And I want to think about copy which is the stuff that pulls all of these elements together. So I want to talk for a minute about the storytelling aspect of content, because it's really important and kind of dictates whether or not your content is successful on social media. At the heart of it is whether or not your story is successful and gets people involved. The first thing you've got to do is find a story and then find smaller stories that fit within that. And crowd sourcing this when you can, because sometimes people around you can remember things that you didn't so ask staffs, ask volunteers ask other people who are involved with your work. And sometimes people are just in a better position to see these stories in action. So, you know, ask your staff, ask people who work in your centers and work with the public. And one thing that you can do is sort of use that as a litmus, litmus test if somebody comes to you with a story and then two other people come to you with that story. You can feel pretty confident that that is a good story. One thing I've also done before is just browse through my photo files and see what I've got. And if there are any images or videos I already have that stir up an emotion or a memory and me that I could potentially use to tell the story on social media. You'll also want to make sure that you're tying these stories into your overall goals and your focus for that your Georgia gifts campaign. So, you know, even if you have a really great story that works, if it doesn't really fit in with what you're trying to do and the larger story that you're trying to tell about your work on Georgia gives, it may not be the right fit. And lastly, another thing to consider here is access and finding the right subjects. First of all, if you don't have access to the subject of a story, you can't get permission to tell their story, then you cannot tell that story because you need their permission in order to tell their story. So again, this is a great time to start contacting people. And you'll also want to think about whether the subject is right for what you want to do. You want a subject that's relatable sympathetic and translates well to images and video quotes and however you plan on packaging the story. So even if you have a really great story, if it involves someone that hates attention hides from the camera and is sort of standoffish, then maybe it's not really the best story to tell. And you maybe want to look for one that may not be as great as a story that has a more sympathetic subject who's more comfortable having their story told in this way. So moving on to images, here's what you'll want to keep in mind. First, work with what you've got. If you only have smartphones to work with make that work. Smartphones are actually really powerful little tools that can take excellent photos and video. So don't think that you need to have Ansel Adams taking museum quality photographs for your social media campaign. You don't sometimes candid photos are ones that were snapped off the cuff can be the most impactful ones. But if you do want to set up something more formal, like a photo shoot see if you have any photographers to help you with the images, whether they can help photograph. Whatever you want or edit those images and best practices for social media are to use faces whenever possible.  And if you post an image of a face with eye contact the odds of them stopping to look at your photo are even better. You also want bright, clear colors and bumping up the contrast a bit on your photos can also help just use that with caution you don't want to go bananas and have photos that are so high contrast they look strange or grainy. Next, I wanted to spend some time talking about video, especially since a lot of you indicated that this was an area of interest for you in the survey. And it's a really important tool on a giving day like Georgia gives, because as I mentioned, it's, you know, it builds emotional connections with people. So this is really the kind of content that's worth investing some time and effort into. First, if you have access to videographer or professional equipment or editing, that is awesome, but you don't really need any of these things to make an excellent video. Your iPhone takes amazing video that's high resolution. And as a bonus, you can often even edit the video on your phone with some apps, add music and effects and text overlays and even YouTube has a free editor that you can use. So, you know, there's lots of options if you don't have a huge budget for a video. If you're willing to put a little bit of budget behind it and a moto is a really easy video editing program plans are cheap. There is cheapest $8 a month. And you can also again ask for volunteer help speak help because again, you may have a YouTuber in your midst who's really great at editing videos and has all of the tools you need, but you've been asking them to wash dishes or take out trash. So really don't feel like you need to be Spielberg. You don't need to make an Oscar winning picture here. I can't paint video can be simple and low budget and be just as effective. Videos you want to keep pretty short all of the platforms also prefer that you upload your video directly into their platform, which is called native video. And unfortunately, sharing YouTube videos like links to YouTube can actually end up doing more harm than good, but you definitely still want to upload them there, but you'll most likely just need to have the actual video file on hand so you can upload it to social media. So here are my tips for creating effective videos. One, write a script and have other people work on it with you or at least give you feedback. It's really hard to make a cohesive coherent video without some kind of script. That doesn't mean that you necessarily need to write out every little line, but at least having a plan for how you want to tell the story and get from point A to point B in your video is recommended. And you want to just make sure that you're telling one story at a time nonprofits because they're so passionate about what they do often have so much they want to say so they end up sticking a million different points and things in the video, and it just makes it confusing to watch. So I really recommend trying to focus in on one story, one point that you're making, and you can also create a storyboard which doesn't have to be beautiful or even shown to anyone else. Just to plot out the video and this is especially helpful if you're shooting new footage of your video, rather than splicing together content you already have. Keep it short. As we mentioned in the previous slide, ideally three to five minutes, sometimes less, and you should format it for social media and keep in mind that a lot of people are watching videos posted on social media from their phones now. So the rule of thumb has changed it used to be that you wanted to turn your phone around and shoot things landscape but now you actually want to keep it vertical. And Instagram will actually want a square video for you so you may need to actually have several cuts of your video that's formatted for each social media platform. You can use photo montages if you don't have film footage, and that can still be an effective tool. You can do that with most editors so don't be afraid if you need to pad out a video that's really short, or you want to add to it you can use still photographs. And you also want to have feedback from people as I mentioned so that you don't have a big glaring mistake there that you don't notice because you've been editing this video for weeks. So have other people take a look at it and get some feedback on it. And now I wanted to share with you a really great example of a fundraising video that you should watch. If you need some infer inspiration or you're just, you know, you're looking to see what makes a great fundraising video. It's from the Humane Society of the United States from 2013, which is a year that I actually worked there. So I was not involved with making this video because they actually have their own video department. But this was the biggest fundraising video the organization had ever done. It's called Meet Billy, Rescue from a Puppy Mill, and it's the story of a staffer named Adam who rescued a little long hair Chihuahua named Billy from a puppy mill. You can easily find the video and just Google HSUS Billy and it's the first thing that will pop up. It's a short video but it just does all of the right things. You've got this one story that tells a larger story about puppy mills and the organization's work to combat them. You've got not one but two sympathetic subjects, the first being Adam, who is a handsome guy, very sympathetic and looks directly into the camera and talks to the viewer.  So now you probably don't have the budget dedicated to this kind of project or a whole video department the way the HSUS did. But what I'm asking here is that you pay attention to the style and the pacing and how they present the story because they did everything right. And let me tell you, as somebody who worked there at the time, that was a real red letter year for the organization because of that video. People were so invested in this story and this dog. So definitely if you're looking for some inspiration, look up the Billy video and give it a watch and use it to inspire you as you build your video. Alright, so moving on from video. Here's some information about other graphics you may want to create. You may want to create a cool Georgia gives specific logo or just simply add the date of Georgia gives to your logo. These are easy changes. You can make that go a long way. You may find it helpful to create some infographics information about your impact your nonprofits needs specific programs, or even breaking down a specific issue that you tackle can be a really great fundraising and storytelling tool. One thing to also think about is what you'll need on the day of so having an image in the back of your in your back pocket to announce that you want a prize or you know to celebrate reaching your first thousand dollars is really helpful. And for these type of graphics I love canva it's a free program and they also have a program for nonprofits to use it and get access to some expanded features for free. And it can be really awesome for these kinds of additional graphics. They also have templates for things like Facebook cover photos and YouTube banners, Twitter banners and it's super easy to use and effective. I know Photoshop and XD and other editing programs that I still use canva for a lot of purposes, as in my role as a marketer because it's just so easy to use and very quick to make a slick professional looking graphic, especially for social social media. And finally we're going to talk about copy and what kind of copy works for a day like Georgia gives. First you'll want to draft things and have at least two people review it. This does not mean that you need to do it in a Word document you can plug them into your scheduling tools and have people review it there so that it makes sense in the context of that platform. You'll want to keep your copy easy to read accessible and approachable. And that means keeping it clear direct and avoiding the use of jargon and inside baseball terminology that probably does not make sense to people outside of your nonprofit or your field of work. Emojis are totally okay to use with social media, but just be careful and judicious with them, and make sure that you know what they mean since a lot of them can have double meanings. And you don't want and you also want your copy to be skimmable, since you're not writing the next great American novel you're writing a social media post. So make break up that text and try to avoid giant walls of text. All right, and so now we're going to move into some specific tips for platforms on social media platforms on this webinar I'm really sticking to the big three, which are Facebook, Twitter and Instagram. Because if we discussed every platform in depth, we'd be here all day and frankly these are the platforms nonprofits use most prolifically since there aren't many nonprofits using something like mastodon. We're going to stick with the big three and we're going to start out with Facebook. So Facebook had a golden age where it was basically like free democratized marketing for nonprofits back from like 2010 to 2014 and or so, but it's changed a lot since then and now it's actually got some specific challenges for nonprofits. First is the problem of decreased reach on Facebook, which is something nonprofits and companies have been noticing for a few years now and has really only gotten worse. In 2017 Facebook made some significant changes to their algorithm that prioritized family members and friends and people's feeds, and they made even more challenging changes in 2018 that made conversation and interaction an important factor and whether or not Facebook decides to put a bust in a user's feed. So that's a really great feature for users but it does have some consequences for nonprofits that are using Facebook pages to connect with supporters. They also have some new advertising rules which are basically a result of what happened during the 2016 election. So their advertising guidelines have gotten more strict and you'll find that if you skate the edge of these rules, your boosted poster ad might get flagged a lot more easily. So this may not be a huge challenge for an animal shelter or a food bank, but for nonprofits who do work that's more political, it can be a huge barrier to getting your ads through the review process. As a result of Cambridge Analytica and the election users are also a little bit more wary of Facebook and filtering to other platforms and cautious about things like making donation and clicking links on Facebook. Also, this is a big one. Facebook ruled out their own fundraising tools which compete with tools like Mighty Cause and they market those pretty aggressively. So you've all probably noticed if you post something on Facebook with the words non-profit or charity or donate in it, you might see a prompt to start a fundraiser. They also market pretty heavily to users having birthdays, asking them to fundraise for charity. And also fair in love and war, but it does cause some confusion when your nonprofit has chosen another platform for your fundraising or you're participating in a day like Georgia gives that is hosted on a specific platform. So we've seen it cause a little bit of confusion for nonprofits and donors. So the good news is that there's workarounds for nearly every challenge we discussed. The first tip is to post algorithm friendly content. It's worth noting that no one really knows for sure how Facebook's algorithm works because it's changing. It's mutable. And to some degree it's unique to each user based on what they interact with and how they behave on Facebook. But there are some things we know perform a little better on Facebook. Facebook Live is a great way to be seen because of all of your followers.  Facebook is focusing a little bit less on stories these days, but there's still a great way to be seen on Facebook. They've also added a new feature called Watch Party. It's actually not that. I think it came out in 2018 where you can invite people to come watch a video with you. It can be your video or somebody else's videos. It would be a great way to launch your campaign video. And it's really great for expanding your reach because the idea is that people will bring other people in and tag their friends. So you can get more people watching the video and absorbing your content. Some old stand-byes like native video, meaning video files that have been uploaded directly into Facebook and images continue to do well. And some marketers are noting that long text posts, which were once a complete taboo and something you should never really do, are seeing better engagement and better results, largely because people need to click the Read More button to keep reading, which means that people interact with it. So that can be something you can experiment with leading up to Georgia Gives just to see if it helps your posts reach and engagement. But I recommend breaking up the text if possible because Facebook actually allows you to use bullet points and lists now. So minors will break up that content and make it easier to read. Tip two is to boost posts, target them well, and plan ahead.  Not only does it add or boost help your posts reach more people, it also means you're usually rewarded with reach for subsequent posts when you send money. So that is something magical that happens when you give Facebook money. So come up with a budget and it really doesn't need to be much. It can be a boost of like $10 or $20 for a key post on Georgia Gives, but consider asking the powers that be at your nonprofit for a little bit of advertising money to play with. Now I've had people report to me that they boosted posts, they didn't see results, or they got clicks from people who were across the country. And the reason for that is that they were not targeting properly. If you don't get Facebook information about who you want to see your ad or boosted posts, it'll just kind of haphazardly blast it out. And that's not really an effective use of your money. So play around with Facebook's targeting tools and make sure that you have, if you have money to spend on an ad, it's being seen by the right people. If you do your work locally, you can restrict your ad to a geographic location. And if you're not sure, you can just boost it to your followers, which is a pretty safe move. I recommend giving yourself a little extra time to set these up because, as I mentioned before, you may notice that the review process is a little bit trickier and your posts may get flagged. So you may have to put it through again. Tip three is to use Facebook if you have a lot of followers there. There's been a lot of press and a lot of buzz among marketing communities that Facebook is dead, but the data really does not bear that out. People are still on Facebook. People are still checking their news feeds. And while there's still, there's been a little bit of a drop in users, it's still got millions more active users per day than any other platform. 1.15 billion people still log on to Facebook every day. And just to put that in perspective, that is more than every single person in the United States. So Facebook is far from dead. There's some data on this slide, but the one thing I think is most interesting is that Facebook's most active users, which are women, 35 and above, are also generally the nonprofit sectors most engaged demographic with online fundraising. So it's a great resource for nonprofits. So don't feel like you have to leave Facebook. Facebook is not dead. So tip three is to avoid the donate button. And we talked about this a bit earlier. But again, the donate button forces people to donate using Facebook's fundraising tools. And those donations do not count for Georgia gifts because Georgia gives is hosted on mighty cause. So if you are asked to add the button and you'll see this when you're setting up average ads and boosted posts. Don't put the donate button on there use learn more. And if you are missing any donations on your report on mighty cause, or you have a donor saying hey, my donation wasn't counted on your page. That's most likely what happened. And what you can also do is ask to see their receipt and that'll sort of give them some idea, you'll give you an idea of where their donation they have processed. All right, so our last tip for Facebook is to make use of some of the new tools they have available for pages. It used to be that you could just post images and videos and words, but that it was more not that was you now have more options. And Facebook often rewards you for using the new options they offer you. One thing you can try is polls which you can insert gifts into now. They're interactive by nature and can help boost your reach because people have to interact with the poll. We've already talked about the power of watch parties. And they have more options they've carried it down a bit recently they used to have a lot more, but Facebook just really likes it when you use the new tools that it provides and new things that they roll out. So something silly like adding that you're feeling excited on your post can actually help it be seen by more people it's not a magic wand, but it's one thing that can help. Obviously one thing to be aware of to be cautious of is the support nonprofit button, since that is the button that will compel people to donate through Facebook, instead of your Georgia gifts page. All right, so now we're going to move into some tips for Twitter. Twitter is also a platform that's been getting some media attention lately, and it's one that more and more nonprofits are using really well. The benefits of Twitter are that it's all about interaction and conversation, whereas platforms like Facebook and Instagram are more about talking to an audience. Twitter is about talking with them. And one cool change that's not new but is nevertheless still very exciting is that they've done away with their 140 character limit, you now have 280 and links and images don't count towards your limit anymore. So it's a lot easier to say what you want to say without having to do like verbal gymnastics around that character limit. It's always super busy on a day like giving Tuesday, and that's part of how it can help you expand your reach online. I mentioned this in an earlier slide, but my first tip is making use of tweet deck. It's a free Twitter product that allows you to do quite a bit from scheduling tweets monitoring your mentions and monitoring any hashtags that are of interest to you, so that you can get in on the conversation. It's at tweet deck dot Twitter dot com and you just use your Twitter login credentials to sign in. It's a really great tool and on Georgia gives your social media manager can just have tweet deck opens that you don't miss any of the action on Twitter. So tweet deck now has a composer, which you can use to add things like gifts and polls to your posts. And really this is the easiest way to monitor the multiple hashtags you'll be looking at on giving Tuesday and Georgia gives so you can set tweet deck up to monitor those hashtags. So you'll see anytime somebody uses those hashtags you'll just see a running feed of it. That note the next tip for Twitter is making smart use of hashtags. You'll want to use the Georgia gives and giving Tuesday hashtags but you can also use other hashtags related to your work like hashtag wildlife hashtags stop hunger, and so on to help them be found by others interested in work like yours. Pay attention to any trending hashtags and participate in them with the caveat that you should read the threads to understand what hashtag is all about before jumping in, because we've all heard horror stories about companies jumping into trending hashtags that are about something serious and trying to use them to sell hamburgers. So if you have that nonprofit that goes viral for all the wrong reasons, just a quick scan should give you an idea of whether or not a trending hashtag is appropriate for your nonprofit. And you can see what's trending when you log into Twitter they're right on the side of your home screen posts with hashtags, get around 60% more engagement than those without on Twitter. So if Twitter is part of your social media strategy it is in your best interest to utilize hashtags. And just like Facebook on Facebook certain types of content does better face Twitter will help you stand out on in people's feeds, if you diversify the content type of content that you share. You can post images use videos and go live which will result in notifications to your followers. One little thing that can help is using emojis and posts. Again, just be sure of using them carefully and understanding the emoji before using it.  So, if you aren't sure, check the meaning of the hashtag before tweeting. Emojipedia.org is a great resource if you're not quite sure what a an emoji means, but they do actually help with engagement on Twitter. One little last tip for Twitter is that you can find shortened URLs for Twitter right on Mighty Cause so just go to the page you want to share your Georgia Gives page and click the Twitter icon on that sticky nav. And then copy the link or post from there if you have your Twitter account connected, but this eliminates the need to go through something like bit.ly to shorten your links. And next up is Instagram. So Instagram is an image-based social media platform and while I love Instagram and it's really awesome for things like sharing outfit pics and pictures of my cat, it's a platform that a lot of nonprofits have really struggled to figure out how to use because it's got some specific challenges. The biggest challenge is that you can't post live links in your posts and users also can't copy and paste them from posts. So that's a little bit of a wrinkle when you're trying to get people somewhere specific. And you also can't easily schedule posts like you can on Facebook and Twitter, which can make managing Instagram a little bit tougher. And there's no desktop API that you can use to post on. You can basically view and reply and like posts on Instagram, but everything else is done in app, which means you have to have the app on your phone, your personal phone, along with any images or videos you want to share, which for some people is a little too close to comfort for them. It's too close to your personal Instagram because nobody wants to be the person who accidentally posts a selfie to your nonprofits page. So these things can make Instagram a little bit more challenging for nonprofits. And there's also a little bit of a generation gap. There are people on Instagram who are not millennials, but it is kind of a millennial social media platform. Facebook users tend to skew a little bit on the older side and Instagram tends to skew a little bit younger. So a lot of nonprofits have expressed to me that they question whether it's the right place for them to find donors. But the good news is that Instagram has plenty of benefits for nonprofits. Number one, it's growing really fast as a platform and has 1 billion active users every month. That's quite a lot. So people are using Instagram more and more, and there are more opportunities to be seen and connect the public. And since Instagram is owned by Facebook, a lot of the tools you want, especially advertising tools are available through Facebook, meaning you can set up an Instagram ad through Facebook's API using their targeting tools and your saved audiences. And that's also a way to get around not being able to include live links and posts on Instagram, because when you're paying for an ad, you can post a link. And it's also made for visual storytelling. So it's a place where you can really draw people in and build emotional connections with images and video. And lastly, that covered in millennial audience is using Instagram, and they're getting older and wielding more spending power each year. So even though they're also on Facebook and Twitter, you can really cultivate the next generation of donors through Instagram. So the first tip I have for Instagram is to convert your account from a user account into a business account. And the reason you should do this is because business accounts get features that users don't. Those include contact buttons and Instagram insights. You can also connect your Instagram business account to your Facebook business account, which will help you with advertising. To convert your profile, you must have a public profile, and you just sign up for a business account, convert your existing account, and set up your business profile, and that involves verifying some information. But this is a really great, easy win that you can do to utilize Instagram better. The next tip is sticking the link to your Georgia Gifts page in your bio. You can't post live links and posts, but you can link them in your bio, which allows users to get to the page that you want them to visit. This does add an extra step for users, but Instagram users are used to this. And if they want to get to a link, putting it in your bio is a lot more effective than putting it in a post, because in the app you can't copy and paste a URL. So put the link there and in your post, and in your post, just mention that they can visit your page to support you by clicking on the link in your bio. So one of the coolest things about Instagram is stories. Instagram stories were developed in response to the popularity of Snapchat. Sorry, I couldn't say that. And they function similarly, and in fact, Instagram stories were kind of a daylight theft of Snapchat technology, but that's a story for another time. Stories are live on Instagram for 24 hours, and then they disappear unless you add them to your profile as a highlight, or you cross post them to your feed. The great thing about them is that they're real time, so Instagram uses an algorithm like Facebook does. So sometimes users will see posts and content a few days after it was posted, but since stories have a limited shelf life, they're a way to be seen when you want to be seen. In the app stories or from accounts that people follow are listed right at the top of their feed, so they're super visible and easy to access. And as an added bonus, if you've never posted an Instagram story before or haven't posted one in a while, your followers will get a notification that you posted a story, which is a huge boost. If you do a live story, people will also be notified that you are live. And there's a lot of fun stuff you can do with Instagram stories. You can post text and photos and video, but you can also use filters. You can use Boomerang to make short mini videos, which is a cool way to showcase short events like throwing confetti jumping and so on. One of my favorites is Super Zoom, which zooms in and adds music and effects and you'll really just have to experiment with Super Zoom to see what it can do. But it's definitely a way to sort of bump up the humor and cute factor of your posts. And you can also do face filters if you have someone from your org talking about a campaign with dog ears, you may want to do that if that's your thing. There's also GIFs and stickers and all sorts of fun stuff you can add into your stories. One thing they just rolled out recently was the ability to have people ask you questions, which you answer in stories as well. So that's great engagement. And you can also add polls, which again is fantastic engagement. And just as a note, if you have 10,000 followers or more, you can add links into stories, which users can access by swiping up in the story. It's a really high bar if you're not Chrissy Teigen, but if you have those kinds of followers, you have that option available to you. My next tip is about finding inspiration for Instagram because if you do want to figure out how to do well on Instagram, but you're kind of struggling to know quite what to do. It really does help to look at nonprofits who are using the platform really well. If you look for large nonprofits in your area of interest, like if you're an animal shelter, you may want to look at the ASPCA or the Humane Society of the United States. If you run a food bank, check out what Feeding America is doing. And just make note of what kinds of things they're posting, what kind of content they have, what hashtags they use, and so on. These larger nonprofits have huge teams of people managing their social media, so you can easily get some ideas for how to use Instagram effectively from the big dogs who are doing it. One nonprofit that always does a really awesome job on Instagram is Charity Water. It's actually kind of annoying how good they are at it, but they're a great charity and they really have been able to harness the power of Instagram well. And you'll also notice that most of their photos feature people more often than not, and they're usually looking directly into the camera. And they've also bumped up the contrast of their photos just as a callback to the earlier slide with some best practices. So hashtags are a big deal on Instagram, and Instagram actually lets users follow hashtags, which allows them to put posts with a particular hashtag in their feeds. So it can be a huge boost if you learn to use hashtags well. And since there's no character limit, you can really just dump a lot of them into your posts. We recommend hiding them to keep the posts neat if you're going to use a ton of hashtags, which you do by adding four or five periods in their own lines at the end of your posts. You can also use emojis. And you can see an example of how that's done here on the slide. And you can also dump additional hashtags into a comment, which also just keeps them out of the main meat of your post and gives you the benefit of having a comment on your post, which is important because Instagram really looks at early engagement on posts in their algorithm. So do some hashtag research to find out what people are using on Instagram. For instance, animal rescues, things like adopt don't shop and cats or dogs of Instagram are active hashtags that gets get used millions of times. And actually when you start typing in a hashtag or tapping it as it were, Instagram tells you how often that hashtag has been used. So try to use ones that are popular and used often. All right, so we're in the home stretch. I know we're running up on our hour. But before we take questions, I really just wanted to quickly go through some other social media platforms you may want to use on Georgia gifts. The first is Snapchat and when it comes to Snapchat. It's something that I find a lot of nonprofits are really just confused and intimidated by.  If the answer is no, I'm officially absolving you of any obligation to use Snapchat that you may feel, because as we said earlier, you want to spend the most time and effort where your people are. So if you're really itching to use Snapchat for Georgia gives one thing that can be really effective is a Snapchat takeover. Now that could work in a few different ways. It could be you taking over somebody else's Snapchat like a sponsor or community partner, or even a local like Snapchat celebrity, or you can invite someone higher profile to take over your Snapchat on Georgia gives, which means that they can promote it to their followers and you'll get a little bit of extra traffic. So LinkedIn is one that you should definitely use and it's a social media platform but the rules are just really different on LinkedIn to effectively utilize LinkedIn on Georgia gives. I would recommend having your C suite staff or your executive director and director level staff, leading the charge on LinkedIn since those are probably the people with the biggest and most active network on LinkedIn. The board of directors should also be posting about Georgia gives to so don't forget to ask them, because your board members are often like insanely well connected people. You can also tap any sponsors you have any partners to help you get some traction on LinkedIn and talk about their own connection to your nonprofit in your campaign. You can also post on groups on LinkedIn, though definitely read the rules of the group before posting and sort of ingratiate yourself to the group before you post promotional stuff. And it's a place where content is really important so having things like blog posts guest blogs and so on are really great for generating traction on LinkedIn. You can definitely just post to your Georgia gives page but things like guest blogs that other people can promote on LinkedIn as their work or something they're involved in are more helpful. Alright, so this is the last platform Pinterest is the last one and again ask yourself the same question about Pinterest that you asked yourself about Snapchat. Do I use this platform and will I ever use it again. If you do want to use Pinterest I recommend signing up for a business account because it has different terms of service, and you'll gain access to Pinterest educational materials. Pinterest is a virtual pin board and it's almost entirely image based so choose your best most arresting images and consider what kind of content does well on Pinterest. That's how to instructional images and infographics and you should also add keywords to your pin in the title description of file names so that your image is searchable and people can find it. And one last interesting thing to note about Pinterest is that I think it's the only social media platform that doesn't have images where people's faces images of people's faces do not actually perform better. They perform and repinned are repinned less often and lighter images with kind of a wash that slightly makes them looks overexposed tend to get pinned more often so it's just kind of interesting because the rules are a little bit reversed with Pinterest. But those are just some tips. If you do want to utilize Pinterest in your Georgia gives campaigns. All right, so I made it exactly to noon. I did want to open up the floor to questions and get Diana back on in case you have any specific questions about Georgia gives. So if you do have a question, feel free to grill me about any social media platforms just type that into your questions box. And I know a lot of you may have to sign off so feel free to do so, but I'm happy to stick around and answer as many questions as you've got. All right, so the first question is about Instagram. Instagram doesn't have a publishing tool platform. Is that correct. Yes, they don't actually have a publishing platform that you can use like Facebook's publishing tools where you can schedule posts. So that's not something that they typically that they just don't have it you can use I think buffer or visit Hootsuite it's buffer or Hootsuite that actually can post on Instagram for you if you have that that program in place. So what you can do is save posts as drafts. So basically get everything related to the post together get the picture in there get a copy up there and save it as a draft and then when you're ready to post it, you can pull it up as a draft. Now one thing to know about this is that it doesn't work across different devices. So if you save the draft of your Instagram post. You can't pull it up on somebody else's phone. So you have to be the one who publishes it if you save it on Instagram as a draft but that can be a way around that that's more makes it a little bit more manageable manageable to post on Instagram. The other thing you can do is just get the content together, get your text in a note on your phone so you can copy and paste it and then save all the images somewhere on your phones that you can easily access them so that posting is really easy. It's unfortunate that you can't do too much to schedule posts so there are some programs that will just like remind you, but you wanted to post something at a particular time. So Instagram is a little bit more challenging in that way because you can't just set it set everything up to fire when you want it to but those are a couple of tips you can try to sort of get that that portion of your social media plan more manageable. Okay, our iPhone videos acceptable if we don't have a professional. Yes, absolutely. I phones are actually really great cameras. I have a Samsung galaxy myself and it's a really great has a great camera. It's a fantastic camera. It's not, you know, Spielberg's not going to use it, but it's a really great camera if you need to take an image. So definitely use an iPhone video and it doesn't need to be the best quality. It really is just all about the content that's in the video. Just as a story. I have a giving event that has that features great apes.  That was really fantastic. They would just use the an editing app on their phone and they did really well. So, you know, the average person we're so used to seeing mobile generated content that it doesn't really matter if you have a professional video or if it's just something that your staff put together on their iPhones, because we're used to seeing both on social media. So the because it's social media, we're used to seeing videos that were built on people's phones. It doesn't matter and you can still make a great video. It's really just comes down to the content. If you wanted to do something a little bit fancier, you could try splicing together some iPhone videos with some, you know, still photos and some text overlays and get fancy in that way. But it really does not need to be as fancy and sometimes nonprofits will shy away from video because they're scared that they're not doing a good enough job. But really, if you get good content and good shots, use whatever device you have at your disposal. You don't need a professional videographer if you don't have access to one. This is a question for Deanna. Somebody wants to know when can they expect the Georgia gives toolkit. So the toolkit is actually live on Georgia give.org. If you go into, I already have it pulled up, but and it has all of the information that you need that we have right now. So it has a link to the private Facebook group. It has a link to our Facebook, Twitter and Instagram. It also has a free training on demand webinar that actually talks about the new platform and how to get started. This is also where we'll update all of the webinars, training opportunities and events moving forward. And then also just a lot of different resources to help you get started. Make sure you get your page and profile or your profile updated and then to really, you know, plan moving forward a lot of the same things that we talked about today. We have links and downloads to information that will really help you start to build out your plan. Thank you. And we actually have another question for you, Deanna. How early do I need to start registering on the platform? And when do I need to send out my first communication? I'm happy to take the second question. Okay. But yeah, if you want to address registration. So today is when you should start putting your profile up. Really, the sooner, the better. You know, we will have additional trainings over the summer and then our kickoff event is in September. And, you know, the sooner, the better. That way, if you have any challenges we can help walk you through. It really is five easy steps to get your profile updated. So we're encouraging everyone to do it as soon as possible and to really use that as a kickoff to start getting your plan in place. Okay. And so the second question about when to send out your first communication. It's really never too early.  Deanna can maybe address when donations open. So that is a perfect date to sort of, you want to start teasing it before they open so people have a heads up say, hey, we're participating in this. It's really great. We have, we can accept early donations starting on this date. So give people a heads up announce it when donations open and then just start hitting them, but it's actually not too early to start sort of in the background, including some Georgia information. So if you send out an newsletter, even a paper newsletter, you know, including that in your, you know, list of upcoming events. That way it's sort of your jogging people's memory. They know about it. They've seen it. It's familiar. It's not too soon to put it on your website.  But yeah, like it's never too soon to start mentioning it. But in terms of when you want to send out like your first big email and your first big social media post. You want to give people a heads up before early donations open and then do a big push when donations open. And you also I also recommend letting some people who are in your inner circle. You know, big donors, folks that you know you can count on to donate to you campaign after campaign, getting those seed donations from people and saying hey, here's a personal email we're participating in Georgia gives. I would really love it if you could check out our page and, you know, make a donation just to get us started that kind of personal contact with people who are in your inner circle.  You can start that, you know, really when donations open and start letting people know getting on calendars as soon as possible. But I hope that answers the question. This is Dana and once your page is live, you can actually start taking donations at that point. So once your profile is complete, which is the five steps. You are it is open for donations at that point and or pledges. So the sooner you get your site up the better. Yeah, definitely. And the setup is really easy on mighty cause our support staff is here to help you through the transition to a new platform. So if you need any help, technical help, or you're just like, I don't know how to get this on there. I don't know where to find this. Our support team is available to you its support at mighty cause.com is the easiest way to reach us because we can actually like send you links and show you how to get to things. But don't be afraid to reach out to our staff because we're here to support you throughout this whole process. So as you're getting things set up, it's five easy steps and I think you'll find it really intuitive, but our support staff is here to help you out. And this looks like the last question we've got, are we able to get a copy of the slides or access the meeting later. So Deanna can also fill in the blanks for me, but you'll be able to find this on the Georgia gives website once we have a chance to upload the video to YouTube and embed it there. So you will have access to the recording and I'll send Deanna and Bonnie the slides so that they have them and can put them there or send them in an email, whatever you guys want to do. So they will be on the website. They'll be both on Georgia Center for Nonprofits as well as on Georgia gives. And then we also will send an email out that will give you access to the PowerPoint as well as to a link to where the recording is. And we hope that you share it with anyone who is not able to join us today. And if you have colleagues that had signed up and weren't able to make it, if they registered, they will also get the email with the recording and the PowerPoint as well. Awesome. So I think that's it. I totally went over time. So thank you all for staying on with me a little bit later than intended. And yeah, I think that's all we've got. So thank you to Deanna and for Bonnie for letting me give this webinar. It's one of my favorite topics. And we're really just excited as mighty cause just to host this incredible day. Thank you guys so much for joining us. Bye guys.


Welcome everyone. This is Google season of docs office hours for the 26th of October. So, Zeno, I had one of the things that I thought we might want to take on today is spend a little time doing a retrospective on the first half of the project. See what's well worked well for us what we could improve etc. And status on Jenkins.io and then blog posts. Those are the things I was aware of. Are there other things that you would like to include? Okay, so I'd like to take permission. I might not be available for the next meeting on Thursday. My wedding is actually this weekend. Oh, well, congratulations. Thank you. So, um, though I'm not 100% sure but if there's any change I'll, I should be able to attend the meeting on Thursday but just in case I'll let you know before then. I think we should just cancel the meeting in honor of your well now. Now, or is it is next Monday's meeting will you be leaving available next Monday because usually post wedding, at least for us traditionally, there's a period where the husband and wife are gone. Are you available next Monday should be canceled next Monday's meeting. Um, I'll be available. There's no console. Okay. Yeah. Great. That's that that okay, congratulations enough that is, that's, that's wonderful. Thank you. This is a lot congratulations enough you really proving that it's possible to keep life balance in work and life. Yeah, great. Thank you. Thank you. So, are you okay if we just cancel it out right now rather than rather than making a question. Okay, we're going to do it let you enjoy. Enjoy the wedding. Congratulations. Thank you. All right. Good. So I will remove it from the Jenkins calendar, etc. And so it's very clear that we're canceling any other topics you'd like to be sure on the agenda. No, that's it for me. Okay. How about then let's look at pull requests first. So we've got the skeleton PR pull request that I believe still needs. Sorry, Mark, are you sharing your screen. Oh, am I not. I thought I was but maybe I'm not that's not very helpful if all we're seeing is you're right I was not let's let me fix that. The screen sharing control. Okay, I am sorry that I am not finding the screen share control return to meeting. Ah, there we go. Sorry about that. Let's try share the screen. Okay, now you should all see my notes. Do you see the notes. Yes. Very good. Sorry about that. All right, so first topic proposed was pull requests. So the skeleton PR is still meeting my review my apologies we've got Kristen's approval and Markey's approval. So I think we're very, very close. I'll do a final review and we'll get it merged within the next day or two. Oh, whoops. No, we've got a change requested by Oleg. Ah, okay, good. So if, if that's fixed, I can override override Oleg's review. His, his workload is quite heavy in other areas right now so he may not be able to re review it. Okay. Merge. All right. And then the PR for Jenkins operator. And this one, I think had multiple reviews Kristen you want to give us a summary of that one. I'm going through this. I started, I don't think I actually had saved but I had a couple comments but mostly they were around like your echoing that Oleg had from what I can tell like going through or like kind of like walking through because I know that there's multiple branches of like, oh, if you have helmets all do it this way or not. It seems it makes sense to me like walking through it's very clear so it's like if someone was following the steps. It's like it makes sense if you're coming at it from a first time operator. Yeah, and I made a comment kind of or like I know I didn't get to say that yet but one of the things that Oleg had mentioned about the master branch, I guess that's maybe more of a question for the operator team, if they're going to really have something where you could do a release where it would be, you know, like the latest version of the, you know, constantly doing master which might might be like maybe they're testing some experimental changes for the next release and we're not ready for it yet. I don't know. I don't know, but I think it looks fine, like from from what I've done so far, walking through it. It looks, it looks really good. Okay, so this one, this one it sounds like is very much in progress making great progress. I was trying to see what what change mark he had requested or just minor wording changes okay so so usually those. Those are easy for us to have him re review and and say if the changes made are okay. Good. Excellent. And I did see that the Bob the Bob o body, the one of the Kubernetes operator maintainers has given comments as well. So that for me was a real positive congratulations. See not great work. Thank you. Okay. So this one. So you continue. Anything else on the pull requests. Okay, next topic. Running Jenkins IO.io on your computer using WSL. You want to share with us. Yes, I was also clone. Jenkins.io on my Linux. We have not been able to do that yet. So I don't have much update on this but before the next meeting I'm sure I'll be done with that already. Great. Okay. Next Monday we look forward to it. Yes. And you had done a draft blog post. Yes. I also opened the PR for this. Before I was supposed to open the PR for this. The PR. No, I've not opened it yet. Oh, you have not. I see. Okay. So that's here is still pending. Yes. And is your time going to allow me tomorrow. So we can be reviewing that before the next meeting. Excellent. Great. Thank you. Thank you very much. Anything else on the blog post. No, nothing else. So the next, the next exercise was a proposed retrospective in the past for me these have worked well if we allow anyone who'd like to type to type at any time into them you should all have have access to this document but I'm also happy to just have a conversation. While we're chat and chat about it and I'll take notes. Those are also fine. I'll paste the link to the URL into the chat. Open to any comments in terms of what we've worked well. What are things we could improve, etc. So here are two that were on my mind. Did not let sharing sections also worked well. I'm sorry, tell me what say that again. Yeah. Oh, that's right. Yes. Yes. Right. Very well. And there we have Helm chart sessions. Yes. Two of them. And was there was there one other that I had missed. Oh, I know the one that I was thinking of is the webinar on docs for a hacktoberfest contributions, as it had a piece on running Jenkins that idol. Okay. Okay. And weekly meetings also think that really worked out great. But one of the things that I've liked has been multiple mentors has have allowed absence of one mentor and still have a team. So, Marquis unable to meet today there have been times and I've been unavailable or times and wasn't for me that that that is a pattern we should continue. I think we've been pretty good about the reviewing, keeping the reviews moving forward. It's been something really nice to it's not like there has been like an obvious stall out, like, kind of along those same lines that you were saying mark where, you know, someone was had to be out and they weren't able to review other people were able to jump in. Yeah, although that's one that for me, at least I know my reviews have not been as prompt as they should be. I felt like, Oh, you know what, we're having to remind mark every meeting he needs to review this and so I've actually been been surprised that we haven't needed. I don't know where to put it actually surprised that we haven't needed a cloud solution yet. So I guess that's on the plus side. Zenop work with mini cube is great and does not require a cloud provider. Yes, so far been able to use mini cube so think we're good on that and for now. Right. Any other insights. Yeah, actually, given your, your participation or anything that you would offer. Oh, hey, not an official mentor and yet part of this things that we should consider in any one of these categories. Well, I glad that they have mentioned so many good things that worked well. The only recommendation I would suggest is to put if it is possible some reference links to sessions knowledge sharing sessions that worked very well, which is up in this document in worked well session. So other team members can benefit from exploring those sessions, or maybe they had been recorded, or if there is some, well, some pointer, if it is possible to review those sessions. That's a good suggestion. We've certainly got those. They're recorded and available on YouTube but embedding a link here will make them much more convenient for anyone who reads the notes. Good. Yeah, I like that. Okay, good. Others. Again, regarding like running Jenkins.io site on Windows in case if they know you'll have any issues. I would be glad to help in case if I can. So feel free when after your wedding when you will be in assistance. Thank you so much. I'll reach out. I'll most likely try before then. So if I have any issues, I'll just reach out some guitar. Thank you. Any, any others. I think that concludes it. I'm going to take this, these notes, I will put the, I will embed those links, I can copy them from elsewhere in the document. And the notes will be available. I should be able to post the recording in this session in about an hour or two. So it'll be available and the link will be placed inside this location right here. This will become a hybrid. So no meeting. Let me make a note here 2020 dash 10 dash. What day is Thursday. Thursday is the 29th and so. In the next session will be 2020 dash 11 dash two. And I'll put draft notes in there with us to do. Okay. Any other items we need to discuss today. I think that's it for me. All right. Thanks very much. Zina. Happy wedding. Marriage is marvelous. And great for me. Good luck to you. Talk to you next, next Monday. Thank you. Yeah, see you next Monday. Thank you. Bye bye everybody. Bye.


Yep, so we worked on a diagnosis tool with Lindsey for the IPFS stack. So the IPFS stack is quite new and quite complex. So it looks like magic sometimes, right? And when something breaks, it's not really obvious how do you fix it. When you come from WebTube, you are used to have a lot of tools to debug things like PNG, DNS checkers, trace routes, a lot of tooling, and we don't have all these tools in Web3 yet. So the team gets the same question over and over again, like, it works on my machine, it doesn't work on this machine. It's fast on my desktop, it's slow on my laptop, why? So we end up answering this question again and again, and the team also created a lot of tools for diagnosis. For example, Adin created an IPFS check tool that lets you fix issues of why you cannot find data on IPFS, but you might not know that this tool exists. So our goal with PL-Bagnos, with Lindsey, was to create a one-stop shop to figure out how to fix issues with the IPFS and the PL stack. So one task, can you go to the next slide, please? So one task was to list all the tools we could find on a single page so that you know where to look for when you have an error. And also when you create a new tool, you know where you should share it. So that's the tool page you see, the screenshot at the bottom left. The other task was to recreate the IPFS check in a way that makes it easier to explain what is happening when you have an issue and also make it easier to throw more features at it. So what we did is we took the backend from IPFS check that Adin developed and we extracted different steps. So when you have an issue, like, hey, I cannot access my data on IPFS. Why? We give you this tool where you have four steps, where you test the four steps that could break when you try to access data on IPFS. So step one is my content advertised on the DHT. So we check this step. Then is the peer providing the content present on the DHT? You have one small tool that checks this step too. Then is the peer reachable from other peers, which is the most common issues with natural assault, et cetera. And then last step is the peer selling the content. So if any of these steps break, you can see the first two ones at the top, they're green. And one of them, the third one, went yellow. So when there's one of these steps that breaks for retrieving content, we give you tips on how to fix the error. And you get some feedbacks and advices. So on the back end part, it was quite interesting to quite interesting, sorry, to dig into the stack, because IPFS is like a puzzle. And looking at adding score was very interesting, because I figured out like, you can take pieces of IPFS, like pieces of libraries, and build like a very small fmrl IPFS node. So it's a very smart way to pop up a very tiny node for a diagnosis tool. And Lib2P has very fancy connection-gathering mechanism that will let us, we discover new features that were interesting, basically. Lindsey, do you want to go over the front end part? So yeah, I think one big thing, too, is that it's hard to understand what some of these concepts are. Me and Lauren was very patient. He kind of sat with me and explained the difference between like a multi-address that has your location and one that doesn't. And going through that learning process for the first time, I think was really valuable to create a tool for people who are also using it for the first time. From experience, the experience I've had in test automation, we had one tool that people used to diagnose and figure out what was going wrong. And it was the most popular page visited. So I see a ton of value in something like that. And I think it'd be really cool to create one place that has, as Lauren kind of created a little area, like where are other tools? It'd be really cool to have one place to identify what the problems are and do it in language that expresses what I'm trying to do and not necessarily language that is part of the, I'm already part of PLN and I know the vocabulary. So he also taught me how to create a react component. So it was really fun playing around with creating these react components, making them better and serving it up on fleek. One key feature that I think we figured this out and I think it's a key feature of this is that seeing the green results, like the yellow screenshot. So you tried something and you get an error. And so the error is like, I cannot access some data. IP address, nobody does something like that. So we give you tips on how to fix it. And we also give you a link to create a GitHub issues, which means that as a user, if you're looking at the dog that we wrote for you and you cannot solve your problem, you can just click on this and it'll create an issue in our repo with all the details, like what we showed you and the URL and the parameters that you tried, which means that we can then answer your question and fix the tool and we never answer the same question twice, hopefully. So yeah, that's, I really like this feature. It's really simple to just a link, but I think it makes a very useful tool.


We're going to turn now to Margaret Kimbley. Hi, how are you all? Okay, Margaret, thanks for joining us. Margaret, of course, is an editor and columnist at the Black Agenda Report, and we're really happy that she's joining us to give her perspective. And I want to specifically ask you now about the role of violence in social protest. Martin Luther King's quote about a riot being the language of the unheard is making the rounds again online, and the blaming of the outside agitators has come again from the 60s in the Deep South and sounds like something Middle East dictator said in 2011 in the so-called Arab Spring. So authoritarians, Margaret, authoritarians have fond of saying that they're enemies. The only language they understand is that of violence. Can that be turned around to say that the only language that oppressive leaders understand is violence? It is true, and I wanted to follow up on something that Brian said. He said Trump is in trouble. They're all in trouble. The mayor of New York City is in trouble. The governor of New York is in trouble. De Blasio ran for office as the liberal, the tail of two cities, blah, blah, blah, but now he backs the police. We saw two police vehicles plowing to cars. Fortunately, no one was killed, but he praised them and then backtracked. Then Cuomo, and it's complicated in New York, because the governor and the mayor hate each other, and then Cuomo criticized the police, then the police got mad, then he backtracked. All of this shows they're all in trouble. There has been a complete loss of legitimacy by all of these people, and the system did it to itself, so that when there is a crisis like this and the precipitating event, of course, was the killing of George Floyd, which was preceded by, we saw another killing, it wasn't cops, it was vigilantes, Ahmed Arbery in Georgia. We saw him die. We saw Floyd die. There are other things going on. We have more than 30 million people, newly unemployed in the last few months, with nowhere to turn, with the political party that lives off its old reputation and claims to be the party of working people doing absolutely nothing for them. Another primary rigged, where Sanders, who capitulated sadly, where those people who wanted to see some of the things he was talking about being told you're not getting it, and not only are you not getting it, we are giving you the most right-wing Democrat who was running one of the worst people for a variety of reasons. So here we are now in a situation, and I want to say something about the word violence. I think of that as being a crime against human being. Property crimes to me are not, I don't think of those as violence, but I also think it has been, well I'll put it to you this way, I don't think it was coincidence that the killer cop in Minneapolis was arrested the night after a precinct was burned. I believe that that heightened their anxiety. They knew that the old method of first they said well we fired them, and that was supposed to calm everybody down, but it didn't calm everybody down, and then when they arrested the one cop that didn't calm everybody down. So now then they arrested all of them and charged all of them and increased the charges against them. That has not dissipated the actions in the streets, and most of the violence has come from the cops. Here in New York it is the police that have attacked people. They have assaulted, for some reason they take people's bicycles. I don't know why they're focusing on bicycles, hopefully someone can explain that to me. They beat people up, they snatch their bikes. The curfew, this is our third night of curfew in New York. Two nights ago there were thousands of people on the Manhattan Bridge connecting downtown Brooklyn to lower Manhattan, and the police blocked both ends of the bridge in an effort to intimidate people, but none of it is working. People are angry. They are angry about these police murders. They're angry about their own situations.  If you don't vote for Joe Biden who's a train wreck for a variety of reasons, then it's your fault that Trump wins. We get Joe Biden going to a black church talking about the police shooting people in the leg, and then he takes a knee and that's what we're told is our salvation. I think this has some staying power. Whether people throw bricks or not, and by the way the agent provocateurs have been cops. Here in New York we're told that these bricks were found all over town and that proves outside agitators and nothing is more disgusting to me than to hear black elected officials sound like George Wallace. They should all be ashamed. I think the provocations are coming from the police. It's obvious the violence against journalists, against kids, against women is coming from them. This is a moment of deep crisis for the entire establishment and they are all in trouble and they don't know what to do. Margaret I had a question for you first and that was that on social media you pointed out that one of the officers charged in the killing of George Floyd is black and I wanted to ask you what it was that you make of this and what does this tell us about the reality of systemic racism in the police force? Well cops are gonna cop in the vernacular. Two of the cops who killed Freddie Gray and Baltimore were black. This cop in Minneapolis is apparently biracial but he's clearly as soon as I saw his photograph I could tell that he was a person of African descent and he is. But cops do what they do. One of the cops was Asian but that's not surprising. We've had Asian cops, Latinos, a Latino cop who killed Philando Castile in Minnesota who arrested Sandra Bland in Texas, a Chinese cop who killed a man named Akai Gurley here in New York. So we see that being on the police force in particular grants a kind of whiteness as it were so the basis of racism in this country I believe is anti-black racism and so it's easy for people who aren't white but not black either to be a part of this power structure and they get a kind of honorary whiteness. The police, Garland was talking about cops in Baltimore, most of whom are black, that engage in acts of brutality as well. So the police in this country they function as a modern-day slave patrol. So all of them can turn into slave patrollers regardless of race. I also believe the police forces being what they are officers are not likely to talk back to say in this case for example we see all three of them, nobody said stop, nobody said that's enough, nobody said okay let's just direct, nobody did anything because that is the culture of the police force. So we will see people like this officer who also engage in brutality. So I'm I'd say shot not shot about when I made that discovery. It's a great point about the relationship between slave patrols and the police force. For the listeners who aren't aware of that connection do you want to expand on that as well? Sure in the days of chattel slavery any white person could be part of a slave patrol. That slavery could not exist without a force of people not just the slave holders but a civic force that helped to enforce the system and that is some argue the basis of the second amendment that these militias were in fact the slave patrols. And so any white person had the right to act as a police person against any black person and that's how the police operate today so that regardless of income education level any black person can at any moment find themselves in the clutches of the police. What would legislation to address systemic racism look like to you? Would it be removal of qualified immunity for police and you know if so would there be other aspects as well that need to be addressed and secondarily to that do you think that any real change can be implemented at a legislative level or does it have to come from the ground up or can some combination actually work in a real way? Well I think we ought to focus on the killing of George Floyd but we have to talk about the qualified immunity here in New York cops get to kill somebody and they don't have to talk for 48 hours as an example. They are in bed with the prosecutors they work hand in hand but I think there are bigger problems. We've been talking about the COVID pandemic and we have not talked about the impact it had on black Americans. There are some cities where the only people who died were black places like St. Louis, Milwaukee almost every victim was black so there are a lot of people who died saying they couldn't breathe from this illness that the country was so ill prepared for and obviously that means we're the ones who suffer first so there's so much inequality we see it play out because that's the role the police play in defending this system but when you have a country where the minimum wage is meager and hasn't gone up for years when there are fewer and fewer living wage jobs the mass incarceration system that starts with a police encounter two million people in jail the militarization of the police this 1033 program which gives surplus military equipment every podunk in the country can have a police department can have armored vehicles which they're now talking about repealing and that is positive but we can't have a system a country where 60 percent of the budget goes for defense spending where the country gets to practice violence around the world and expect to have a just peaceful country so I'm happy that people are talking about these forms of the police but I hope the conversation gets bigger and we talk about the many inequalities that take people's lives in this country I've also seen you Margaret speak often about the attacks on the media and journalists that we've seen during this revolt can you discuss that do you think that it is in any way tied to the situation with WikiLeaks and Julian Assange and just any of your comments in general on that well we have a general disregard for the the press as journalism declines as newspapers fold as jobs disappear as the presence of journalists disappear they are people who are without respect and importance plus the fact that the police are just many of them are just goons that's all they are so they don't care if someone has a press pass and we've all seen the footage of people saying I'm pressed I gotta pass a CNN guy who was arrested on camera other people who've been beaten up they don't care now they're mad and here in New York all their vacations have been postponed everybody's expected to work for the next week and so I'm sure working with this militaristic semi-fascistic organization in the first place which abuses people in so many ways now they're just mad so they don't have respect for anyone so their anger is now more diffuse black people are not going to be their only victims everybody potentially can be their victim and that's not going to change either and we see these mayors and governors curry favor with these police departments it's constant and lastly I wanted to ask you before I turn things back over to Joe was just for your comment on the report that obviously while serving as Minnesota's chief prosecutor between 99 and 2007 Amy Klobuchar declined to bring charges against more than two dozen officers who had killed citizens while on duty including against the cop that killed George Floyd that's from Mint Press News what does that say about the Democratic Party that Klobuchar is on the shortlist of Vice Presidential picks for the Biden campaign I know you've spoken a lot about Joe Biden and I like your thoughts on the whole Klobuchar situation well it tells you how I hope this year that the Democratic Party finally dies I really do this woman should be unacceptable but we have a party that does not care what its people want which disregards their feelings all the time so this woman who is a player in who played a role indirectly perhaps but who played a role in the story of George Floyd's death is still being considered so what do they do they leak the story to her that the other three cops are going to be charged as well so she gets to leak the story before the Attorney General Ellison gets to make the announcement I mean it's very clear corruption and it's allowed to go on also because our black elected officials the black political class as we call them at black agenda report the blackness leadership class work hand in hand with these people they're joined at the hip they owe their positions their prominence their money to being a part of the Democratic Party establishment and that's why we have a democratic a presumptive democratic nominee who in the black church can talk about shooting people in the leg instead of in the heart Margaret let's give you the last word yes just a quick last word you know these demonstrations these actions have been spontaneous but there needs to be grassroots organizing it could be rather dangerous frankly you can't just live on this euphoria and this energy people have to express their outrage over so many things their needs and by taking to the streets people are showing that they want to know what to do next every action has an equal and opposite reaction there's going to be a reaction against the protests so we don't know where this this can go either way i'm hoping for positive results but in the absence of uh it's been decades now since we had viable grassroots movements that's what i'm hoping to see i think that will help the situation greatly thanks so much for inviting me thank you for joining us