Welcome back everyone to another episode of eBay life the podcast now this particular Content was going to be released as a video content During the course of the next couple of days once I'd got the details together But as a result of receiving a response back from eBay on the subject at hand which is around the off-site ads and What external channels etc that they use I? Felt that it was more of an urgent response to get this the information out there as soon as possible Now we're all well aware of the Move to the off-site ads paper click Option that eBay are now enforcing across the platform Instead of giving that off-site traffic as part of your promoted listing standard campaign Now obviously you may well have noticed the considerable drop in your Impressions and if this has affected yourself You may well want to check out my video from about three days ago Covering the off-site ads and a telephone call that I made to customer services to clarify some details On exactly what you're actually getting for your money Now with this we'll start off with a little bit of background information from the previous video So let's begin So it started off once they'd introduced this off-site ads campaign I'd noticed that the traffic had Exceptionally dipped over a course of several days in a very steady line downwards reducing my Promoted listed impressions by a good two to three good two-thirds to three-quarters. Sorry and From there I started investigating into the off-site ads facts and the very first paragraph Left me wondering what was actually happening So let's just read this back to you in their words And then I'll go into explaining what my query was and then from there the response that I've now received back Which could be either taken one of two ways One would be pretty much what I expected and the other way could be potentially huge information But we'll start from the start so the off-site ads facts stated how do off-site ads work? Off-site ads let you promote your entire eligible inventory on external channels Like Google ads Every time a buyer clicks on your ad they will be directed to your listing and you will be charged at a fee excluding VAT for the click Now it was a specific Paragraph that had me questioning Because the way the sentence was worded was firstly on external channels But it didn't tell you what those channels were Now if you're entering into a financial legal agreement It would make sense to me and I'm sure it would to you You want to know what you're actually paying for Does that not make sense? It does to me But because it says external channels, but doesn't actually tell you what they are I Feel this is very vague and I wanted some clarity Also, the way word is words is on external channels comma like Google ads Now I wanted to know is it actually using Google ads or is it stating that they are now using channels that are like Google ads, but not actually Google ads a Very good plan words that leaves things vague enough To imply that they're using Google ads, but doesn't actually clarify this fact or which other channels are used So I made the call which you're able to listen to as I say the content was from three days ago I'll leave a link in the video for you Just top of the screen about now for you So if you want to listen to that and then come back to this by all means do and From there. Let's just carry on so After the call the basic end of that particular call was yes We needed to wait for them to come back to us with the details So the the actual external channels and the clarification around whether it was Google ads or like Google ads The advisor did not have that information But they did promise that they would get back to us within 48 hours, whether it be by phone call or by email So as things turned out it was by email and I shall read back to you the email that was Bonded to myself from them now. This will be broken into several sections. So I will go through it and Once I've read through it, please bear with us. It's well worth listening to there are multiple points of vast interest So here we go. So the content of the email back to me was hello, Carl Following up on your contact. I was able to gather a few pieces of information regarding your queries I decided to send you an email because I have a lot of information for you So first off was around off-site ads Your ads will be eligible to appear wherever Google shopping ads appear including on Google's search and shopping pages Full stop Google ads are displayed across several platforms including Google itself Instagram Facebook amongst others Now I'm going to stop right there before I carry on because this is this is a massively important section here So the question that was simply asked was Are you using Google ads as well as this? What are the external channels that you use and This is what they came back to us with Now this particular paragraph does not say yes, we use Google ads It refers to Google ads, but it still doesn't clarify that it uses Google ads So I'm still not sold as to whether it is they use platforms that are like Google ads or that they are using Google ads still But even with this It's now stating that your ads will be eligible to appear wherever Google shopping ads appear Including Google search and shopping pages Now it's not just Google ads that do this you can like before you could buy Sorry, not buy you could use promoted listings and pay for Promotion through eBay who would then purchase the promotion through Shopping ads on Google, but Google ads aren't the only way to advertise on Google shopping At least my knowledge if I'm wrong, please correct me But it does say then separately in the next sentence Google ads are displayed across several platforms Which is fine, but what still doesn't say we use Google ads and they are displayed across several platforms But either way, let's carry on with that and this is an interesting very very interesting point So Google ads are displayed across several platforms including Google itself, which everything is Instagram Facebook amongst others and There it is if we take it from the assumption on the Positive side and saying yes, let's just to assume that they do mean they use Google ads They're also stating if you read it that way that they promote on Instagram and they promote on Facebook all ready Now we have speculated that that would be and myself amongst others Josh as well as mentioned that he thinks that will be the way they go and if we take this For the way they're wishing for us to interpret it They're already stating we are already doing it So whether we knew they were or not They are now stating if that is the way it's worded. They are already doing it So there you have it you can take it one way or the other one way is They're still not being straightforward and forthright with the wording and telling us yes or no They're also not telling us all the external channels that you're paying for Alternatively if you take them at their word and the accepting it as they're trying to interpret it Then yes, they are using Google ads, which is fine They're not explaining all the external channels, but they are stating that they already use Instagram and Facebook Which is where we thought they were going Now whether or not they take that to the next level so that you can specifically choose Which of those external platforms you want to promote on in the future that could well be the next step So just moving on from there the next part of the inquiry obviously was to drop in the impressions Which I was stating on the call that could well be down to the Removal of the promotion that's being paid for by eBay from promoted listing standard And you now have to use the off-site ads and their answer to this is getting pretty standard Which is drop-on impressions there may be changes in competitive landscape that could be affecting impressions So here comes the the cop-out response in all fairness These changes can be a range of things Competitors could be promoting more items e.g. Other sellers start or stop promoting items in the same category and or make Significant changes to their ad rates using higher ad rates Demand may be decreasing or other similar competitive changes and seasonality Unless your impressions drop to zero. It's considered normal to have some fluctuation on your impressions So that's basically just saying Yeah, we're not interested unless you flat line. There's no reason for us to look at it Because it's saying that the decrease could simply just be people promoting more That that would be a fluctuation in their own words some fluctuation. This is not fluctuation This is a landslide in impressions and It doesn't landslide getting closer to Christmas and closer to Black Friday Than the other way So this is just a standard response to fill in the gaps because they don't have the answers or won't give the answers It also goes on to say it's possible for a third party to promote a listing that you have promoted as well This effectively increases the ad rates on that promoted listing and the likelihood that it will appear in prominent locations across the eBay network I honestly do not understand what that had to do with anything that I've asked. I seriously think that is a copy paste You will only be charged the ad rate based on the final price of the item, which we already know this This is definitely just standard Malachi response back to kind of fob you off. Nothing really important here Let's look further down The eBay network is a group of sites where your promoted listings could be featured including eBay and partner sites across the internet So yet again, it's not actually telling you Where those partner sites are? Even though you are paying for that service Your promoted listings may appear in external sponsored placements Included search and including search engines to help drive traffic to your listings when buyers are actively searching and shopping across the internet well, I Begged to differ unless you're actually specifically talking about off-site ads now because You don't promote off-site for promoted listed standard anymore. We know this we can see this And here's an interesting one How can you improve your promoted listing stands now a lot of us already know the answers to these ones? And I think this again is just a copy paste bit of information, but at least they tried Some of the metrics to keep an eye on are your click-through rate CTR sales conversion rate and average sold ad rate Those will give you insight into your overall health of your promoted listing standard campaigns Namely, they can tell you where you can work to improve your performance They want to actually tell you and That's half the problem. You can only gauge it and work out yourself For example, if your CTR unexpectedly drops It can be a signal that you're receiving the same volume of impressions But something has stopped the bias from clicking through to your listing pages That would indicate that key buyer signals like price shipping and Selling rate may have recently changed and he's having a negative impact on your CTR hmm Pretty basic response to be fair not much in that And that's pretty much what I responded back. So quite simply No, they haven't answered my question They haven't clarified. They've just put more Vague responses back that can be taken and interpreted in two ways They can either be interpreted as to we haven't really answered your question or Here's a big one. We're already promoting on the social media platforms on your behalf with your ads Now as I say that could well be a precursor to a more Micromanaged off-site ad ability coming down the pipeline, which I think is probably more likely so Once again, we don't have a clear picture But you can make your own assumptions from that information there and gather what information you need and You feel is relevant to your business But I tried We pushed for a response and we pretty much got what we expected Which was they won't give us the answer Yet again another letdown from eBay in my view But at least the particular advisor Kind of gave us a little bit more information than they've actually already got on the website Which surprises me that they don't actually just put it on the website in the first place Good ol eBay Well everyone, I hope that's been a bit of more of an insight for you And thanks for stopping by and taking in the content. I hope there's more coming for you soon and keep it real See you


Hi, welcome to another High College Gear Review. In this video, I will be giving you my review of the Cumulus Mount Light down jacket. I have tested this jacket in the cold temperatures of Sweden while hiking two long distance trails, the Kungslede and the Hoga Kustelede. Staying here from High College, giving you gear reviews and hike videos, this time not from our little country, the Netherlands, but from beautiful France in the Gorsenverdor region. And as you can see right beside me, there's a very hot fireplace. So for the remainder of this video, I will take off this jacket because it is boiling hot. This jacket was partly sponsored by Cumulus for us to use during our hiking adventure in Sweden. We hiked part of the Kungslede and the Hoga Kustelede trails to really popular long distance hikes in Sweden. And links to these videos can be found in the description below. Cumulus did not request a review of this jacket and we only review gear that we personally wear and use. Now on to the review of the Cumulus Mount Light down jacket. So, what are the specs? The Cumulus Mount Light down jacket is a high quality lightweight jacket that is perfect for outdoor adventures. The jacket has a weight of 365 grams in size medium. It is filled with 180 gram of 900 fill power, pollution goes down, that is hydrophobic. This means that it will retain its warmth and insulating properties even when it's wet. The jacket is manufactured without the use of BFCs and the down filling is ethically sourced. The jacket shell and liner are made with Perktes Quantum, a durable lightweight material that has DWR, durable water repelling finish to protect against the elements. The jacket retails for 369 euros on the Cumulus website. Now let's go to the features. The jacket has 3 millimeter YKK vislon zippers with two self locking sliders for a secure closure. The zippers can be opened from the top and the bottom. The adjustable hood is designed to fit over a helmet and can be easily adjusted for full visibility. The jacket also has a high chin guard for added protection against the elements. There are two zipped hand warmer pockets and an external zip chest pocket for convenient storage. Elastic webbing in the hips and the elastic cuffs provide a secure fit. The jacket stitched through chamber design ensures warmth and durability. It can be packed easily into an external pocket and comes with a small self sack with a capacity of 1.6 liters. It has a new longer technical cut at the back that allows for more additional protection from the elements. The brand itself. Cumulus is a european outdoor brand from poland. It's not the most well known brand yet especially if you're not from europe. However in my opinion cumulus really deserves way more attention and credit. The goal for cumulus is to make gear as light as possible while using world-class fabrics. The company meets the highest ethical standards and uses only certified polish down producers. Cumulus will become a climate neutral company by the end of 2023. Check out their website to find out more. So what do I like about this jacket? I really like the fit and warmed up this jacket. For its weight it is extremely warm and it is a jacket that you really want to wear every evening just to snuggle in. It compresses very small as well so it's very easy to pack and I really like that the zipper can be opened from the top and from the bottom. I like the external chest pocket as well where I store my gloves and my beanie so that I don't have to open the jacket and get really cold when I get them out. What I also really like is that cumulus also gives a lifetime warranty on your products which is a big plus. So of course there are some things that I don't like about this jacket. If I have to pick one thing that I like less is that sometimes the zipper gets stuck when opening or closing it and that's it. So my overall conclusion. This is my first down jacket that I actually wear and I'm absolutely blown away by this jacket. Cumulus really created something special here. So what are your first thoughts about this jacket? What do you like and what don't you like? And what's your favorite jacket at the moment? Please let me know in the comments. So if you have any questions about this jacket don't hesitate to ask us. We'll make sure to come back to you and if you watch it all the way to this point please leave a snowflake emoji because you're amazing and I know you're a true follower. If you like to see more of our videos please subscribe to our channel by clicking this icon here. It really helps us a lot to grow our channel and if you want to see more behind-the-scenes footage getting close contact with us or simply want to support us we would really be grateful if you can consider becoming a patron by clicking the link in the description of this video. Your support means a lot to us and helps us continue making gear reviews and hide videos for you. And as we take a bow in the Netherlands, see you in the next one.


But today we're talking with Armando Zumaia, and Armando is going to share with us all about reaching Latinx donors. And I say all about, but one of the things is, this is a topic you could talk about for hours. And so we will pare it down. Julia, unfortunately, will miss this, but Julia Patrick is the CEO of the American Nonprofit Academy. I'm Jarrett Ransom. I am privileged like these squirrels in the Bay Area to serve here as her co-host. I'm Jarrett Ransom, your non-profit nerd, CEO of the Raven Group. We of course want to say thank you to our presenting sponsors that keep this show going and growing. So thank you to Bloomerang, to the American Nonprofit Academy, to Fundraising Academy, Nonprofit Nerd, your part-time controller, Staffing Boutique, Nonprofit Thought Leader, and the Nonprofit Atlas. And again, hey, you're impressed, right Armando? Sure. Thank you for being here. We are thrilled to have you. You're the founder of Somos El Poder, and I told you I was going to attempt it, and you're now welcome to correct me on the pronunciation. It's Somos El Poder. Just like I said. Exactly. Well, we're excited to have you. You have been on our show previously. It's been a while, so we're glad to have you back with us today. And to talk about such a very interesting topic, one that I hope we can elevate across the nation.  You have reached some high accomplishments, awards, and we are so grateful to have you here. Tell us a little bit about who you are and what you do, and especially your company and how you serve the community. Well, it's not a company. It's a volunteer non-profit. I've been a development officer 36 years, which is crazy. And Somos El Poder is a professional development institute for Latinx fundraising. And it's such an oxymoron to some degree. People don't talk about it at all. You can Google that and find virtually nothing on the subject. Latinx, Hispanic, Latino, fundraising, development, it's not talked about. It's just it's, and we're, let's say this really clearly, 20% of the population. So what happened was, I've been a fundraiser, and here's what a lot of the fundraisers will understand. I'm not just a fundraiser for a long time. I've been a major gift prospect. And so I was originally a grassroots peace activist and a fundraiser. And then I had the freaky experience of going to work at Cornell in the first billion dollar campaign. So it's this weird transition from grassroots to being on the Star Trek enterprise, of fundraising, 200 development officers, this massive machine, and literally being a part of the machine, a small part, but understanding the two worlds of fundraising, grassroots versus the top of the top of the top. And that trajectory changed me a lot. And over time, I kept really trying to do small, medium, non-profit fundraising on that sort of scale and bring it down smaller and smaller and smaller. But also too, what happened was as a prospect or the prospecting skills I learned in major giving at Cornell and leadership giving was where I worked at the annual fund happily. I learned to prospect. I learned to get to new people. I learned to engage new philanthropy. And it made me kind of a mutant. Because what happened was, I raised a lot more money from Latinos, African Americans, Muslim Americans, women, Asian Americans than other people did. And I never thought it was weird or unusual or special. Only in the last five years did I stop. People asked me, how did you do that? I'm like, well, we're like everyone, you know? So only in the last few years have I stopped and said, need to write this down. You need to teach this. You need to speak and write about it. Because it's, I mean, not to be mean, but it's not that hard to do it properly. It's just good fundraising. That's the bottom line. But a lot of people aren't in that community and aren't, I mean, I'm a prospector. I believe in prospect research firmly. And most fundraisers aren't. And the vast majority of executive directors, CEOs know very, very little about prospecting, major gifts prospecting, other communities. And just numerically, the large majority of nonprofit leaders aren't Latino for sure. So we're 20% of the population. We're a $2.6 trillion annual economy in the US. We tied, our GDP is tied with France, with the seventh largest GDP on the planet.  Because we are literally driving the US economy inside. And so we're really making this happen. And I'm the first crazy person to actually ask, how much is the potential for Latino giving in the US, Latinx giving? By the way, I don't care. I mean, for me, I say Latinx because it's more inclusive. But the potential for Latinx giving in the US annually is $24.7 billion. Right. So it's massive. Foundations give Latinx focused nonprofits right now about 1.8% of their giving. And so that's statistically what I call being ignored. And that's for two reasons. One, because foundations don't see us. And two, because Latinx focused nonprofits have very, very anemic fundraise. They don't have successful fundraising. They don't invest in it like a lot of nonprofits. So Latinx aren't alone there. But there's a historic decline in fund rate in giving right now. I just saw a stat the other day from a Gates. It was a Gates, who else did it? Oh, Lily. No, no, the Indiana School study that said that in 2002 thirds of people give, in 2018, half of people give philanthropically in the US. And we're declining in giving dramatically because we're declining in fundraising. And there's this massive disconnect on the foundation institutional level of where does philanthropy come from? And in their minds, they are philanthropy. They don't think about the 70% of philanthropy that's individual giving. That's right. That's a huge piece. Well, so for those of you that have just joined us, I want you to make sure you know who you're hearing from and to check out the organization, because you and your team are up to great things. And I feel like you've already started to scratch the surface about what does the Latinx donor profile and interests look like? And you're right, Armando, I do not think at large, you're in good company, that many major gift officers or many organizations, I should say, take the time to prospect and take the time to research. And as you said, the Latinx community makes up 20% of our national, is that correct demographic? Yeah. Talk to us about the profile and the interests. What is it that says the Latinx community apart? Okay, so first thing is the Latinx community is extremely diverse. I mean, we come from different countries. My family has been here for over 100 years. And some families are newer. I mean, obviously, a Mexican American, I call myself a Chicano, is predominant in the US. But people come from all over the place. And we have, you know, we're everywhere now, which is trippy. I mean, back in the old days, when I was fundraising, I couldn't be in parts of the country, and there were no one that ever met a Mexican before. That was a trip. You're very nice. I was like, thanks. You know, it was a trip. Now, you can go to parts of the country, you never think there were Latinos, and it's full of Latinos of all kinds. And so, yes, we have a higher poverty level, unfortunately, but there's a lot more success, especially upper middle income success. And in some areas, high wealth. When I tell people there's seven Latino billionaires in the Bay Area, they don't believe me. And I go here. And it's because they don't know. They don't do their research. They're not prospectors, like me. They're not looking. And so, the demographics are very broad. And you have to know if you're in Pittsburgh versus New York versus San Diego, what kind of Latinos, what kind of Spanish do they speak? What are the economies where they're prevalent in? What are they doing for a living? Look, if you're in LA, it's going to be law. It's going to be music. It's going to be restaurants. It's going to be parking lots. It's going to be real estate. It's going to be landscaping, believe it or not. There's going to be places where people are making millions, and they're just ignored by philanthropy, completely ignored. No one asked them for money. And so, they're not seen, right? And that's one of the things that you said. And so, shame on us and for the individuals that are not willing to see this population or person. So, what about the culture? You spoke a little bit about knowing, what kind of Spanish do they speak? Here I am in Arizona, right? That's my community. I was fortunate enough to play on a Latina soccer team.  And so, how do we better understand the cultural differences within the community? Well, you have to study the demographics of your community. And when I worked at a major statewide health organization, the prior CEO had done a mailing to California, mostly Mexicans and Salvadorans. And he had an Argentine woman write the copy.  So, it's this strange white guy talking about your breasts. And culturally, that was just over the line for some more conservative people. And the language was the translations, words were funny to people. So, it was not only financially unsuccessful, but it caused a lot of offense toward people. So, it was just culturally ham-fisted, for example. And so, it's understanding where people come from and how you approach them. Yes, the language you use, the images you use, what people look like, you know. So, you know, you have to relate to people to people. Also, fundraising with Latinos is all about intentionality.  It won't be well-received, right? It's going to be like, oh, what's that, right? You've got to translate what you're doing. And hopefully, you're doing work in that community. From outside that community, and you're asking for money, good luck. Who gives to something outside their community? They don't understand. This is the frustration I have. Go left, right? Well, we've got that slide up now. Yeah, well, the cultivation. And so, what are some of the ways that we should consider cultivating if it's a new community for us, you know? And I know our final piece of this conversation is going to go to where do we start, but we're not quite there yet. So, what should we consider in the differences of donor cultivation specifically for the Latinx community? Well, first of all, it's a multi, it's a long process to engage any new population. There's a consistent theme I've seen where people will send out a mailing in Spanish and expect instant philanthropy, especially if you're not known in the community. If you're known in the Latino community, I'll give you a great example, which is St. Jude Children's Hospital. They're known because of commercials and radio ads and things like that. They're not really serving the Latino community wholly. They're a small, I mean, I'm sure somebody does, you know, Latinos go to that hospital in Tennessee, but they're not around the corner, shall I say? They're not vital, they're not something you know. So, if there's a local children's hospital here in Oakland, they have a name in the community. People know who they are. Their children have gone there and been cared for there, but they're not fundraising the Latino community because it's, there's implicit bias. They look past those people. They see them as poor and they see them as not philanthropic because they haven't been engaged, asked, you know, when you ask people, you got to ask them a couple of times, you got to educate them, you got to bring them in, you got to get into the community. It's not just a matter of send them mailing. Here's the money. We're done. Right. And that's with anybody you're fundraising from, but there's no tolerance in fundraising in general. There's no tolerance for prospecting. People don't want, oh my God, it's going to take years to bring money out of the pocket. No, we don't have time. I mean, top, top, top, we got to make, got to raise money, got to raise money. And so the lack of prospecting is killing American philanthropy and that's saying something, but it's also intolerance of new populations and new growth.  We don't, you know, we walk past often the people with the power in the room, you know, and so that too, I mean, that's a whole nother conversation. And as you had shared with us opening this episode, you in particular have had phenomenal success in many different communities, not just the Latinx community that we're talking about today, but women in philanthropy, you know, people of color just, and so as you were saying, you know, we really don't put enough emphasis, time, energy, effort into prospecting, and I'm going to go as far to say even stewardship and cultivation, right, to really build trust and rapport in these communities and with these individuals that make up the community. Yeah, I was in New Orleans. This is the power of prospect research. And I talked to this newly minted multimillionaire African American younger woman.  And I said, no, I'm here because you're rich. And she died laughing. She goes, fair enough, let's talk.  And so that's called doing your research. And the approach strategies with us is literally intentionality, give it time and do your research. There is a weird thing with Latino major donors, which is they're not engaged. And so the way we engage a white major donor of that same income is different because they've not done this before. I had a seven-figure donor who was a Chicano Latino here in the Bay Area. And a very, very, very successful guy. Worth almost a half a billion dollars. And so it's a smart guy. So I could tell when I was talking about philanthropy, he didn't really understand what I was talking about, because he'd never done that, because his alma mater had never engaged him, because no one's ever sat down with him and asked him for a major gift. I was his first major gift. So he literally had the guts to say, so how does this work?  You're treating him different. So that's one thing. Another aspect is we do have familia. And so we do have this sense of we involve the family and our parents more than other groups. The African Americans in New Orleans do the same thing. So it's funny to me. There's definitely a sense of the family has to agree, whereas like white folks in the Bay Area, it's like, no, this is my gift. Why would I ask my dad? There's nothing to do with this. And so there's that difference. In some parts of the community, there's a familia giving sense. Other parts of the Latino community, it isn't. So that's one part you see. There is a tremendous disengagement with Latinas. They are not, even when you see them wealthy and successful, like in law is a big one. There's a lot of, you know, Latinas pulling down half a million dollars a year in salary who are single.  But yes. So it's a, there's a different type of engagement there.  They've just never had experience in this area. Absolutely. You know, and thank you for shining light on this and educating myself, our viewers, our listeners. You know, one of the things that I think scares people in this is a broad assumption is the word philanthropy in and of itself is intimidating. And the definition of philanthropy is not the amount of gift, it's the act of giving, right? And so I would like to ask you, Armando, what could we do differently to start engaging in a variety of communities? So I'm broad stroke, even outside the Latinx community. What can we do? What should we be doing?  If you don't have one, hire a freelancer. If you don't know where to get those, look at my website. And there's a list of freelance prospect researchers. But ask them, you know, when I was at Cornell, this was 800 years ago when I had hair and I was young. The vice president of Cornell said, literally, because I was a good prospect, she said, hey, we need more diverse board members, go get some. And I'm like, okay. So I went up to JT, my researcher and said, hey, I need very wealthy people of color at this certain level. She says, okay. And then I went and called them and saw them. And that was it. And that's how you can look at their board. And they have extremely wealthy people of color. And that's, there's no tokens there. That's the, that's when you really want equities when you can have a person of color, right? Same check as the white person on the board. That's equity. That's what we have equal voice and power. Everything else is tokenism. And so fundraising can do that, right? So fundraising can do that. So know your demographics. If you're in Atlanta and you look at your board and everyone's blonde and white, you got a problem, probably, you know, I don't know, figure that out. And not only that, so know your demographics, but also don't tokenize. So the number one thing people do is call a roommate, local priest, they get the corporate giving director who's a person of color to fill in the color blank. You don't need to do that. If you're in Phoenix, do your research and find the wealth of your people of color who are influential, who maybe are philanthropic, maybe they're not yet and engage them, you know, if they're into what you're doing. It's just like classic far across the research. There are the boards in California under three percent in California under three percent Latino, right? And we're over 46, 44 percent of the population. And so people don't research in Los Angeles, the Bay Area, there's no central value, central value. There's no reason not to have wealthy, powerful, Latina was on your board. It's just a lack of intentionality. They people just don't think about it and walk by it because the vast majority of people. We have a question. I'd like to read it out loud. I know a live question from an anonymous attendee, which Julia would love because she loves when it's anonymous. First of all, they say, I'm really enjoying listening to you and learning. So the question is they have heard in other presentations that if you want to pull in Latinx donors, you need to see them just as we were talking about, right? And that looks whether you have Latinx people on your board, your staff, executive, in addition, of course, to the community in which you serve. So if your organization, this is now the question, if your organization is not in a place where we can show enough diversity in all of these ways, what are some tips or thoughts that we have that you have for groups like this? I'm not sure what in a position means, geographic? Because if you're Vermont, yeah, it's going to be hard to have diversity or Nebraska because diversity is different in every place. So it's somebody says you have to have the same number of people if you're in North Dakota versus New Orleans. That's nonsense. You have to look like your community.  That's what I say. Then that's fair. Did you get an answer to that? Is it we're talking geographic or not? No, no answer. But I like your response because our viewers are from all over. And I've been around the block enough to know, again, here in Arizona, where we have a very high Latinx community. And oftentimes, organizations, the leadership, the leadership does not always represent the community in which we serve. And I typically see at Armando that the staff represents the community more than the board, more than the board leadership. Development and major gifts, it's overwhelmingly white. And that's unfortunate. There's just a continual misinvestment in bringing up people of color and development. It's just the way it is. Yeah, and that staff leadership level, the board leadership level, and I hope that many of us will take a responsibility to, and I hope I'm taking this correctly, what you were sharing earlier, Armando, is about educating individuals from all communities, what philanthropy is, what civic engagement is. If this is not part of their vernacular, then I kind of see it as my responsibility, I'm speaking from myself, to help educate. Again, I go back to the word philanthropy can be intimidating to some people. And again, it's not the amount of zeros, it's the act of giving. And I think that's really important. You've given us so much. And I feel like, if this is something that we're just embarking on, starting at knowing our community, as you said, is probably the first place, is there, we don't have much time, but is there like one other tip that you would say? It's courage. It's having the courage to look in the mirror, look at your nonprofit, look where you are and say, no, we got to do better than this. The thing that out loud, there are a few board members who have the guts to say that. And that's where I've seen change tip is when a board member says, this is not right. We've got to change this. And not talk about it, not have a training, but I want to see numbers. I want to see people, I want to see change. Things you can count. That's the number one thing. Then you look at your community and say, do we look like Atlanta? Do we look like Los Angeles? Yeah, do we look like New Orleans? Let's spend the money, spend the time, let's make an investment and do the work, not just talk about it, not just pat ourselves in the back when we get one minister of color on the board. Let's do the real work. You have been fantastic. Thank you so much. Julia Patrick missed a good conversation, but she's a big fan of yours. So I hope you know that as am I. And again, if you would like to look up Armando and Somos El Poder, please do. I still cannot say it properly, but I'm trying. I'm doing my best. One thing, it's for Latinx focused on profits.  If you're serving the Latinx community 51% or more, you can join the Institute. And it's phenomenally inexpensive on purpose. Thank you. I love that. I have a feeling your website traffic is going to skyrocket. So if you missed this episode or you want to go back and share this with anyone else on your board so that you can extend that courage, here's where you can find it. We hope that you will take a look as well as share it. Again, thanks to our sponsors, to Bloomerang, American Nonprofit Academy, Fundraising Academy, Nonprofit Nerd, your part-time controller, staffing boutique, non-profit thought leader, and the non-profit Atlas. We are so grateful to have your continued support. And Armando, thank you. It was a pleasure. Thanks to all of you that joined us and for our questions we got today. I hope you'll join us tomorrow. Until then, please stay well so you can do well.


UCI and machine learning can affect every part of society. For instance, self-driving cars, UCI to recognize their surroundings, track objects, and make super important decisions, like when to stop. Machine learning is already being used in some really amazing things. It's allowing us to be more energy efficient. We use it to improve how we grow food and manage natural resources. It's dramatically changing how we diagnose diseases and create new medicines. It's even helping the blind see. I think it's a man jumping in the air doing a trick on a skateboard. But there are also risks. Consider the potential impact when machine learning is used to evaluate candidates for college admission, screen applicants for bank loans, or even predict crime or spot criminals. When using machine learnings in these types of applications, we need to make sure not to use prejudice training data that would perpetuate human bias. As AI and machine learning change everything, it's important that you have a hand in how they're being used. More than any other technology, AI has the potential to revolutionize our lives for the better, so long as it's done in a way that avoids bias that could cause harm or inequity. The most important thing about machine learning is human learning. Knowing how this technology works is the first step on your journey to using it for good.