Welcome to the 21 convention Miami, Florida. There are few people that have built something so amazing facing such adversity and it's it's so hard to articulate in just a few seconds to introduce somebody. I'll let him share what he's gonna share but man you know I'm always gonna bet on this guy delivering something that's gonna change the world in a way that I can never, never put my finger on. The only thing I know is that it's gonna be amazing. So let's bring on stage Anthony Dream Johnson. Thanks Steve. First things first guys, give yourselves a round of applause. This is the end of the event, the last speech. You made it through the longest best 21 convention ever over the course of four days to right here right now. Seriously. With that said, let's get into my talk. This talk is a vision talk. It's a company talk. It's a focus talk. For everything that we do with the 21 convention, the under 21 convention and 21 studios, it's not something I've focused on enough in writing so I've taken time here today to do it with video or on video for these guys and here you go here with presentation. To me that makes a lot of sense too because this company is super focused on presentations and video so in the end this is probably the best way to do it. The title of the talk is building a universe for the ideal man. These bricks will have significance later, I promise. Before going any further I want to talk a little bit about purpose and goals of the talk. The purpose of my work that I've stated for about half a decade now is to actualize the ideal man. This is very serious for me and it's a follow-up to what Ayn Randid, which is depicting the ideal man with her work and her art. To actualize as well means to make actual, to make real and with the ideal man that is to make the best version of yourself real here and now on this earth in your life. Not in some distant future now, whether that's with dating, your health, your fitness, your relationships, your wealth and so on. A secondary purpose of my work that fuels into the first is to build a universe for him to accomplish this with. Each individual man and this started with me. I started this company not even as a business, we'll get into that, but I started out of a very selfish and self-pursuit of knowledge and education to make my life better. I wanted to become the outdemand of my own life and my own vision and have success in these different areas with health and fitness and especially with women, which was the initial and original pain point that caused me to pursue self-improvement. Goals of this talk, kind of big, but definitely something to focus on. I want you guys to get behind every organization that's authentically dedicated to men starting with 21 Studios, the company that runs this event, that runs the podcast, the 21 University, the YouTube channel, everything. But it's not just 21 Studios, it's just starting with 21 Studios. It's every company that we work with and companies that we have yet to work with that are dedicated to men authentically and genuinely and seriously. And we're going to get into what exactly that means as well. Well, before even getting any further, let's talk about that for a second. When I say authentically and genuinely, I mean companies and organizations and even individual speakers like Socrates, who doesn't run a company per se, but runs his own blog and his own personal initiative with relationships and relationship skills for men. These men and these speakers and these organizations are dedicated to men in a way that is primary. They're not making men better for society, for women. No, false. Men for themselves for their own sake, for their own happiness, not for someone else. A lot of what you see with self-improvement, especially as it relates to men, is for someone else. It's other centric. Oftentimes it's for women. Let's be better men for everyone but ourselves.  This company has never been about that and never will be. And the men I surround myself with, whether or not they know it, are on the same page. That's important. You need to keep that in mind when you support a company that's dedicated to men and presenting themselves as self-improvement for men in some way, regardless of what the field is, dating, relationships, health, fitness, and so on. When I say building a universe for the ideal man for you to accomplish this pursuit of self-improvement and self- actualization with, I chose this word universe very carefully. I liked it, first of all, but I knew that it had a couple of different meanings. I was like, shit, is this gonna work or not? It's like a tagline for the company and a focus and a purpose. In the end, it did. The definition I'm working with for choosing that word is this. The people, places, experiences, etc. that are associated with a particular person, place, or thing. So clearly, when I use the word universe, it's not the grand definition, literally everything that exists. It's intended to be a universe for the ideal man, so everything that exists for you as a man right here, right now, to make your life and your own self the best that it can be. So it's like a micro or a mini universe, as I think of it personally. That's what I'm building and that's what I've been building, whether or not I realized it since day one, way back in July 2006. Just in the pursuit of better success with women, self improvement, better health and fitness, and so on. I've been building a universe slowly bit by bit as time goes on. Now, it's important to recognize that I'm building a universe for the ideal man and working with and for men. I don't focus on women at this convention. We don't, well, we do in some ways clearly. But there's not a lot of women here. There's been less, there's one in the room right now, literally. So very, very few. And our viewership is the same. It's like 98% male every day of the week. So what I want to focus on here is the idea that in my firm conviction is that right now, in Western civilization, the culture is extremely hostile to men primarily. Like Sam Parion talked to you guys about the other day, it is also hostile to women femininity as well.  And you have problems as a result, as do they. But overwhelmingly, I believe it's primarily hostile to men in masculinity. And this is important to keep in mind, because you're not told this, and it's not okay to openly acknowledge this, usually shamed and shunned for bringing it up. So I'll leave with a quote on this point that virtually, this is from the rational male role of Tomase's pen name. He's a speaker actually for next year, 2017. It highlights what I'm talking about in the state of the culture right now. Virtually every conflict between the sexes comes back to the rejection of the legitimate legitimacy of the male experience. This to me is very much along the same lines as what Zan said to you guys when he was up here on the stage just on Friday, I believe it was. He looked at you guys in the audience and he said what? He said I see rapists and pedophiles.   You are demonized to the extreme. Even in Hollywood movies, if you look at a villain throughout most movies today, you'll see him as the movie progresses and he's villainous. His evilness is expressed. He becomes more masculine. He gets more hairy. His shirt gets ripped off.  The more evil he is, the more male he is. And this is seen not only in what Zan's saying in here, but it's all around you all the time.  Even on this stage, I didn't even realize till a few months ago this, I heard on the stage just the other day, one of the speakers and I love what he says most of the time. This is an issue, something I took issue with. He said something about the Madonna whore complex, which you guys might have studied or seen also before this event. Even the Madonna whore complex is basically pathologizing and shaming a conflict we have or a complex issue. It's not a complex, it's a dynamic. It's something, again, that Roland Tomasi talks about. So we are even the ones that promote this, an attack and assault and masculinity on men. With women, they do this as well, but we don't pathologize it and make it evil. Women do this with what's called, well, you've heard a few speakers talk about it, Liam and the private man, alpha fucks, beta bucks. We do this as well, but for us, it's a complex.  It's not.  Before continuing even any further, I want to drive some more personal context. This image is me at 18 years old, at the very first 21 convention, the under 21 convention back in 2007, giving the very first speech ever given at a 21 convention event. I was very young. I was, again, 18. I'd been working on the events since I was 17. And looking back on it, it's just unreal that I was able to do this at such a young age. But in doing so, it's led us to where we are today, here in this room in Miami, Florida, you guys in those seats.  You're one of the youngest in this room. It's interesting to keep that in mind that even young men can do a whole bunch, can do a whole lot. Some company history too. A lot of you guys are not aware of this. So the first event was called the under 21 convention. That was the original name of the organization. It led to today, of course, to the 21 convention event. In 2009, I chopped out the under. So if you're ever wondering where the 21 convention came from, that's where this picture here on the right is the only picture we have in all of history, unfortunately, of the actual conference room and a grand scale of the attendees at that event. I love this picture, not only because it's the singular picture of the event, but because it shows the community element and the men who came in support of the event. A lot of you don't know this, but we didn't even charge tickets back in 2007 to the event 2006. Well, there were tickets, you had to buy a ticket, but you couldn't buy it online. So the first event was funded by people showing up, flying in from around the world just like you guys did, paying cash at the door and me praying that we had enough money to fund the event. I say this not because of how close it was. We made $100 in profit for 12 months of work. I made about 10 bucks a month. I say it because the event in the company and the organization has always been attendee funded, member funded and a viewer funded. And this picture, I think highlights that these men who showed up to an event that had never been done before empowered it to exist. If even 10 less men had shown up, we would have been totally fucked. I was 18. I had no money. I had 40 bucks in my bank account to back this event up. These men showing up made this happen with me. I didn't just do this on my own out of nowhere. I was at the head of it leading it, but then showing up enabled me to do this. I needed their help and they helped me. The speakers as well, of course, were a huge component of that. One of them actually, this event aside from me was here this weekend. The company of course has evolved over the years, not only in name and theme and function and literally locations from Orlando, Florida where we started to Tampa, Florida, Austin, Texas, Stockholm, Sweden, London, England, Australia, down here to Miami Florida all over the place. But the universe is sort of like spider webbed out and it's doing a whole bunch of different things now, which some we keep, some we kill off and make new things and some we bring back from the dead. Which is the reason for creating 21 studios, by the way, if you guys are wondering, as a sort of master brand to encompass the many different things that we're doing. We have interviews series that we do. We have podcasts that we do throughout the year, remotely and in person. We have of course the 21 convention which you guys are here right now experiencing. We recently brought back for the first time in eight years the under 21 convention event back in Orlando this past June. We have 21 university livestreams we do and we have documentary style interviews which we'll be doing more of tomorrow when you guys are gone.  To the span of and to the reach and the impact of about 20 million views across YouTube and WordPress. Across many websites and different platforms that we have. Not only this physical one but online as well with 21 university and YouTube and iTunes and so on. So it's interesting to look at it as a I think very interesting as a very small event for young men specifically to now this 10 years later. When I look at this and I compare it to the first event I just always wonder ahead of me what's 10 years ahead and what's 20 years ahead. Now with the 10 years in seeing this it's exciting. And you guys should be excited too. 10 years from now this company, 10 years ago this company was much less than it is now. And 10 years from now will be much more than it is now just like you guys are. For those of you who are 30 you're much better than you were at 20 I can guarantee it. And at 40 you'll be even better than you are at 30. I want to talk about some key pillars for this little universe I'm creating as well. These pillars are issues and components of the company and the organization the way I want to run it that are very very important to me and you guys have seen expressed whether or not you're explicitly aware of it. So first and foremost especially as you guys got a taste of today this event was kind of lopsided with the schedule. Whatever. There's a global comprehensive panorama approach as they usually call it. So you guys in this event have gotten hit with career advice, wealth advice, relationship advice, self-improvement, relationships, dating, health, fitness. Usually we even have more things like on top of that like self-defense. So as you've noticed and as you've experienced there's a very comprehensive fundamental global approach and I think this is very very important. Our film director Spotted this years ago he pulled a little clip out of me giving a health and fitness talk. Is it possible to ignore one area of life and truly succeed in another? I think the short term maybe in the long term hell no. It is not going to happen. Basically it was me at a young age identifying that a fundamental a broad-scale approach to life was very very important. Arthur Jones is another one that David Landau was talking today you guys earlier today.  I think it is also very important and that's why I invite so many different speakers who are specifying in some certain area of life and experts in some certain area of life onto this platform and I'm integrating them as tightly as I can into an awesome platform. A singular platform where you guys can come to it and have like a buffet of just awesome awesome content that will make your life better in every single way because every area of life is important not just one even if that's you just have one in your immediate focus. Another key pillar of this event and in this platform and this universe that I'm making is that it has to be available worldwide. Fortunately I've made it in the time of the internet which is very easy but it always needs to be online it always needs to be available by video anywhere in the world with internet. Basic but important. There needs to be a huge freemium component to it not only coming to the events of course where you guys are paying but a freemium components online. Right now that's YouTube before that it was just the website we had where we have free videos to support the event and that is super super important because of impact. Without and many people over the years have persuaded me or tried to persuade me to close down a lot of the free content or even all of it and go with a pure premium model where we just charge for videos or the content like everyone else. I don't like this at all. I think there needs to be a legitimate very significant expansive and significant thing or another one. Free component to it because you need access to it without paying money to reach millions and millions and millions of people which is what I want to do millions of men. There also needs to be a premium component which I learned not too long ago because freemium stuff is unfortunately unsustainable. Only there's a very short window in the ten years of this company where there was enough advertising revenue so you know free viewer-based revenue where the company was sustainable otherwise it's not sustainable. So you need to have the impact but it can't do it on its own. There has to be a flipside of that coin. Freemium premium. The premium of course is 21 University and the events. These tickets as of yet are not free.  We charge you a ticket you have an awesome time. We also have 21 University which is helping support the company making it sustainable and healthy which is where it's like Netflix for men.   Enough to annoy you. If you don't like it pay for it man. Another key pillar of this event in its organization is that it's pro men and pro masculinity. It is not primarily anti-feminism which is a collectivist movement that I really really dislike and 99% of our speakers do as well and they talk about it. Tanner Guzzi is speaker recently in Orlando Florida touched on this that it's a lot more powerful and important and useful to focus on the positive. The negative is also useful. Evil things should be opposed. I believe that firmly and I stand by it and act on it. But it's more important to focus on the positive and in a culture and a civilization that is so hostile and aggressive and tense towards masculinity and male sexuality and men as individuals you need this and it needs to be part of the company and I've done that I think very successfully over the years. Another one is pro philosophy and pro reason. Philosophy is basically the fundamental approach that I use to keep the company fundamentals based principles based and what that results in is a comprehensive global approach which so philosophy and that fundamental approach is guiding to the broad approach and without it you get over specific and you get a lot of basically the tips and tricks you see in the internet. That one secret to get laid with the girl. There's very little that here and there's a reason for that. Philosophy is that reason. Reason is what guides me to get the best speakers I can in the world of this event.    Steve's laughing, he's right. He's seen it more than anyone here probably. Him and Nick and Brent maybe. So reason is what guides me. Reason and irrational approach to human life. Not some fanciful or emotional one or subjective one. An objective one. Finally it needs to be pro-self and pro-individualism.  No, you be a better man for you because your life is important first and foremost your happiness your success that you want to achieve in life. If there are things that are close second to that no problem with that but your life is important you need to keep that in mind and with this company with this organization I do that and I do it relentlessly. This is from Iran Brooke back in 2012 at the 21 convention in London. I'll never forget this moment because during his talk he gave a talk on basically moral philosophy why be selfish. During his talk he said the goal of my work and what I do with the Institute I'm paraphrasing is to say Western civilization and this hit me really hard and it got kind of like quiet like in a movie like where they it's like oh my god what the fuck is going on it was important to me because it was the first time and the closest time in the entire history of the company even to this day or heard someone give a purpose to their work that was very very very close to my own it hit very close to home for me in my heart and my mind. That was in 2012 in 2010 you saw this company taking a turn we started getting a lot bigger speakers this is when we had dr. McGuff and marxistincom which really opened the event up to getting even more speakers beyond that. I bring up Iran's point because I think I'm or what he said saving what sort of civilization is a goal that in many ways is what I'm doing but I'm doing it in a more specific way than he is he's doing it more broadly with other issues in human life. So in this talk this is a picture taken very shortly after the talk unfortunately there are no good pictures of me actually doing the talk but very close. So in this talk changing the course of a generation at the end I talked about things like saving civil western civilization and changing the course of a generation clearly by the title but I did something that pissed off a lot of people including objectivists that would follow someone like Iran brook. I said that men are the ones who are going to do it not women and I knew that was true and I was convinced that was true but I didn't understand why at the time and I couldn't understand why for years I really didn't know I was firmly convinced on the total sum of my knowledge that that was the case that men we the ones to do this not women and this is important to recognize and understand and I didn't know why now I do. Men are leaders women are not the ones who are problem solvers on the scale that we are into the depth that we are we have to do it we have to lead we have we have the burden of performance on us to do this and as a testament to that you have what? Civilization everything that's in this world that we enjoy almost everything has been built by men this camera this room the air conditioning the TV this little clicker in my hand everything the phone in your pocket everything has been built by men we built civilization so back then I didn't understand how different men and women are and one of the ways another way you can put this is that women create life men make life possible and civilization Western civilization specifically is the ultimate expression of that right here right now you guys sitting in it probably at the end of this camera I'm watching you from it so the future of 21 studios there's a few things in particular one big thing that I want to unveil next year at the 21 convention 10-year anniversary event in Orlando but the broad-scale future of it is this with 21 studios I want to create the highest impact media empire on earth that is dedicated or at the same time dedicated to men in what is true there's nothing like that right now we are this company is the closest thing there is this company this little event right here is just an expression of it is the most popular men's conference in the world and the best the highest quality period nothing even comes close ask any of the speakers who go to other men's events of some kind dating events and whatever else this event blows it away every single time I want to continue to expand on that and take it to a scale that is truly truly remarkable way above and beyond what is already been done with millions of views and a hundred thousand subscribers or followers on YouTube this is the goal so some of the metrics towards getting there we recently broke a threshold of a hundred thousand subscribers on YouTube cool the next one is 300,000 I was talking to address about it I think yesterday back there just left dang it whatever anyway we were talking about 300,000 500,000 then of course a million my personal goal for the company is a million subscribers by the end of 2019 and the decade that is definitely achievable and I would intend to hit that with every ounce of my soul my body I also want to hit a billion views and I've recently discovered that there are over 600 channels on YouTube with over a billion views so as big as these numbers are they're quite achievable within a few years this company will probably have if I can keep it alive and sustaining and healthy over a million subscribers every single speech the Nick Sparks Robbie Socrates Primal Joe Ted Rice anyone gives will go out to literally a million men a few months or a few weeks after the event that's insane as of right now there's a hundred thousand one tenth of that soon there will be a million and then beyond that two million five million ten million as so as big as these numbers are especially a billion views it's not that crazy as it stands Nick Sparks speaking on the stage is a handful of speeches he's been seen by two and a half million men there's a couple dozen of you in this room on the other end of that camera two and a half million and that's just with Nick never mind the rest of them James McClain is another one with a million that's insane so let's get into the why which is what I'm leading into here the purpose of those metrics is that video is insanely powerful it is infinite and indefinite in reach assuming civilization is continuous electricity internet so on so you have maximum impact with video you have audio you know stimulation you have video or visual you have emotional impact with the speaker getting very passionate very intense Primal Joe is a great example of this morning started to talk with a like a skit I never seen anyone on the stage do that on platform it's a great example of it and of course you have intellectual impact in reach so video is something that just hits on this and this is the reason why the company I keep it so focused on video and not even audio or ebooks video is really really really powerful not just the movies and art but in ideas and change and they echo over time as long as there is still YouTube or anything even close to being like it 21 University or whatever else these videos things that Socrates and Robbie said years ago five half a decade ago they're seen by hundreds of men every single day that is really really important because guess what half a decade from now they will still be seen by hundreds of men every single day not even considering the talks they just gave they're not even out yet so video is really really important and it is central to this company and it's been that way since day one before I even realized how important how awesome video was another future element I wanted to get into is a quote from my favorite philosopher and novelist on rend it's a quote that says those who fight for the future live in it today those are the speakers however far ahead they are in life than you there they got there because they're fighting for it tooth and fucking nail and their own specific way Steve with sex socks with socks sock with relationships Primal Joe with his health and his fitness Ted Rice again this health and his fitness adrews adrews with his career Robbie with his work and dating and relationships and so on so it's specific to each person and they're they're at I think a place in their life where in the future lots and lots of more men will be at and if you guys do the same if you fight that hard in your life for those results you can be there too not just in the future but basically right fucking now very very quickly the third future is more interesting I think so we have this company we have these organizations that I surrounded with the natural lifestyles sexual life and so on you know the social coach and so on and so forth and it's like I want to make this change I want to make this impact on Western civilization right on the culture I want to make it for example a lot less hostile to men in masculinity on one hand you would want to think or might think that's going to take you know years and decades and decades to change that and to fix that and to improve that and then someone like sock or the private man won't even get to see the results of that I think that's false I think change can happen a lot quicker than most people realize one of the ways you hear that express in this event to someone like sock talking about achieving a lot more in five years than you can then you currently realize that's if that's the correct quote got it so if you look at someone with a young child like Steve or Socrates they're impacting men and improving the world not only for themselves and their own personal happiness they're doing it also for their children whether or not they realize it they probably do in most ways but even in ways they perhaps don't yet I think if they live long enough and they certainly will being in this event talking to people like Primal Joe and Ted they will get to experience the results of that so it's not some distant third-generation thing where you're like dead and gone and then things are better fuck that you want to experience that right here and now and I think they can and the way they'll see that express has been sock has a daughter and she grows up and the culture is a lot healthier for her and not fucked up same with Steve and his sons so you get to be a part of that and participate in that and making the world better because you fucking live in it and you can experience that and hit that here and now and soon not distant so I want you to remember on this point and kind of reiterate this these speakers are fighting for men they're fighting fucking hard whether or not either even realizing it they're doing a really really good job of it and I think I am too with this company this organization and you guys are as well whether or not you realizing it being here at this event and supporting this event and supporting these speakers and working with them taking coaching and buying their books and so on you're here just pursuing your own personal happiness and success you're like my life sucks with my health or my fitness or my dating or my relationships I want to make that better but in doing so you empower these speakers to get in the stage get in front of that camera and reach literally millions of people who have the same problems they're very similar problems and obstacles in life to you so by doing that you empower them to fight for you and for other men who are not here at this event not getting the experiences that you are but they can and they will so something to consider is why doesn't this exist yet why does little young punk Anthony Johnson 17 year old you know little shit just six weeks out of high school have to go do this why doesn't exist yet well I think that often that great things are often a natural so there's sort of an obsession in our culture and that's fine in some ways with natural things because in some ways that's really good eating naturally is usually the best way to go but elsewhere in life there are things that are very unnatural but they're really really awesome civilization itself is the is the highest expression of that obviously it's completely man-made it doesn't exist in otherwise in a state of nature and it's pretty awesome unless you happen to prefer living in a cave in the middle nowhere one hundred percent of technology is a natural even more specifically unless obviously I think monogamy and marriage are very unnatural they're 100% man-made concepts they're created but they're really really good for human life if you notice along these four civilization technology monogamy and marriage these things are supportive of individual human life and they further civilization they make life better versus being a state of nature where you don't have these things and then you have complete shit and it sucks technology is good civilization is good monogamy is good but these things also require thinking and focus we can go off in this tangent to so monogamy is my favorite one because it's one that's very controversial right now I think the Socrates in his opening address of this event mentioned that monogamy is a natural I think verbatim not only is that a natural and is it man-made but it also requires thinking and focus this is where the tension goes the culture we live in is unhealthy in a number of ways it's not just this stuff it's they're seeing this talk about this event it's elsewhere too I think for monogamy to be successful in dating relationships it requires critical thinking and focus right now you don't have a lot of that you have a huge lack of that and so the result is monogamy is hard it's difficult for a lot of people so like I mentioned with the first event I showed you guys a picture of those attendees right I need you guys help I can't do this literally on my own I can't stand the stage run the event and being the audience at the same time it's not possible it's stupid right I need you guys help just like I need those guys help to be at that event support that event and make it happen just like the speakers like Steve and Robbie need you guys to take coaching from them to run their businesses to live their lives in the way they want so they can help you to live your life the way you want I love this quote it's lead me follow me or get out of my way general George Patton I love it because Socrates we were filming at his house a couple years ago in interview for this company of him at his house and he said something very similar to me it was I was there a sock was there the film director was there and Voldemort will call her he said and I'll never forget it I love seeing in a video maybe once a year I'll go back and play it he said I met Anthony was young punk dang that's the recipe losing train of thought here he was a young punk and I knew I think it's long lines of I knew that I need to either you know watch him participate or get the hell out of the way yeah I'm not gonna be denied I met Anthony when he was a young punk it was it was amazing it was a stellar individually just he was gonna stand out amongst a hundred guys here you have a very very young guy just incredibly sure of himself direct and even when he wasn't sure there was this just this flare to him that that wasn't to be denied and and it wasn't going to be denied and but it wasn't just that cockiness and self-suredness that that resonated he he aspired he he literally dreamed and that's where I think I've always liked that real election of as far as avatar and the name was dream is because it really did represent him and it was a reflection of him is that he aspired for more and he was going to achieve it and you knew this was someone to watch one way or the other whether to stay out of his way to watch from the sidelines or be a part of it this one was one was somebody to watch so I met Anthony when he was young punk and I've got to see him develop and it's been a pleasure so I mentioned this because I need your help and I'm leading this event just by default I'm the founder of it I'm the CEO I'm the default leader of it by de facto just by the by the very virtue of creating it itself so I hope that I'm building this company over 10 years you guys can not only see that I need your help but I've done a pretty good job for better and for worse I'm far from perfect and leading this company to where it sat today right here right now alive and well in Miami, Florida and building this company out and reaching millions of men having over 2,000 videos on the internet reaching over 10,000 men every single day of the week not only here right now with you guys but around the world right now as we speak there's probably a couple thousand men watching videos from this event right now this very second so I mentioned to you guys that little brick shot that has significance and almost let it slip early right now you guys sitting in these seats listening to me talk is a snapshot in time this day this minute this moment but I want to reiterate because I briefly touched on it earlier that what I'm doing and what you guys are helping me do is building that universe brick by brick you guys aren't the bricks the speakers are the bricks I have a Socrates brick Robbie Cramer brick Ted Rice brick Mark Sisson Doug McGuff Steve Maida and so on and so forth this universe in a sense can be you can look at it as just a house of bricks and a building it brick by brick speech by speech video by video interview by interview idea by idea conversation in the hallway by conversation in the hallway man by man and it is fucking hard it is really hard there's been over 200 speeches in this history of this company and along with the speakers and you guys attending I've had to fight really fucking hard to make this happen but I'm glad I did because it's worth it because this universe is fucking awesome as small as it still is and as big as it will become it is awesome it's been awesome and it will continue to be awesome so you guys are helping me lay bricks doesn't look too exciting but think about the experience you guys had this weekend how much fun have you guys had being here how much have you been impacted in your life it's been fucking amazing I'm sorry I've missed even a single minute of it having to work on the speech and run the event I love being here with you guys I'm kind of jelous in a way you guys can attend like just just work on yourselves I got to run the event I need more Kevin's that's clone Kevin where's that Drew's we need him to and I in so let's get into some specifics we're talking about this big stuff Western civilization the culture is in some ways better than it's ever been and sucks worse than it's ever before 21 studios I think in the 21 convention represents a rise of men as they push against a culture that's very hostile towards men like Iran Brooke talks about elsewhere not at our convention specifically but elsewhere in relation to his comment about saving Western civilization he talks about like an ex-Renaissance I think the 21 convention in twenty one studios represent a masculine Renaissance a Renaissance for men to be this exact Zen Zen hit it I think really good I don't the exact quotes off top my head but if you go back and look at his talk you'll see what I'm talking about in relation to this that's what he's doing writing that book giving the speeches for his younger self that's what that is that's the beginning of a masculine Renaissance to push back against waves of feminism that have fucked this up more specifically of course actually as the ideal man that means specifically you doing that in your life a lot of you guys end up emailing me after the event or watching videos and people email me all the time like thank you so much for doing this how can I thank you there's of course like a bunch of different things you can do you can come to the events you can donate money you can join twenty one university blah blah blah blah blah but really excuse me the best way you can thank me for building this company and making these videos available on YouTube twenty one university and so on getting these speakers here is be fucking awesome in your own life be that ideal man go fuck that girl man do it seriously get her in the bed have an awesome time if you're overweight lose the 50 pounds and keep it off fuck losing it temporarily I don't ever want to see it again be happy get lean get in shape be successful get rich get the girl get the relationship start a family build a family be that man live that life that is the ultimate thanks and I want you guys to remember that when you see that you see me talking about actualizing ideal man it starts with me I'm very selfish I want to do that too I want to see in you guys to show me your happiness and do it yourselves and that's the way to thank me and the speakers to I can guarantee you you ever take coaching with somebody want to thank them proof to them that what they did helped you demonstrate it don't talk about it show it further in specifics a masculine renaissance that is successful and enduring and sustainable I think what I'd be very clear dominance of men in social realm the cultural realm political and legal realms it's basically a male-led society one of the most important points you can really her quotes you can kind of fit into that is that men must lead or be misled we just something I think you guys have heard and very in a very way or many different ways throughout this convention regarding dating and relationships men must lead or be misled feminists in particular don't want equality few movements want equality seriously very legitimate genuine equality feminists want to get rid of the patriarchy their conspiracy version of it they want a matriarchy they want a power reversal not equality that's very very bad because men must lead or be misled there's no alternative in summary beginning of the summary I think we live of course an interesting times the presidential campaign right now going on is a really good example that but just a small one but a broader paradox is that I see ten rice I think post about this to living right now and in human history is like in many ways better than it's ever been it's also more fucked up than it's ever been and socrates opening address mentioned some research came out not the long ago demonstrating that right now obviously and in some ways it's easier to hook up with women than it's ever been in history right you have tender bubble bars going out blah blah blah right my generation millennials are having less sex than any previous generation or recent generations think about how fucked up that is never mind the more serious shit of men being seen as pedophiles and rapists like monsanto you guys how fucked up is that not to mention divorce rape and all these other things in legal and political realms men and women are different men must lead or be misled there's no alternative men do not want to follow women if you do for any long period of time you get resentful period we need different things men need to lead women generally and consistently need to follow they don't want to lead think about if you ever been out of the bar looked at a woman has it ever occurred to in your life that wow she's a leader it's really hot no it's not attractive but you know old-school pickup you a stuff and it's it's right leadership is an attractive quality being a leader of men or leader more broadly look at authority figures law enforcement firefighters what is it to the classic one men in uniform these are leadership positions of authority these are attractive but it's one directional this plays out I think in a much broader scale than we realize we need a universe for the ads of a man period that is the only way you're going to push back against feminism against a culture that is very very hostile to men and masculinity nothing else is going to do it no amount of unorganized discussions and movement is going to do it you need something that is integrating all these different things which I think I'm doing really really well pulling speakers and organizations and nonprofits even to this event getting them on stage the same stage from very different areas of life and arenas of life in front of that camera and publishing these videos these speeches out to literally millions of people every year we need it and we have to build it and we're going to have we're going to do it and it's going to be awesome and the end result will be that we need a renaissance and that's what that will lead to the masculine renaissance I think that Xan would be was would be and will continue to kind of push for in his own specific way and the other speakers will as well socrates with the relationships Steve with sex let's all have sex at the same time I love a Greg Swanson about sex or not sex but see the years ago same thing that if the whole world was going to end like tomorrow see would be like that's all the socializing of sex at the same time at the last second some like that if you hear that you'll hear like that's exactly Steve we need this lead other men will follow and so will women men will follow because you can't lead everything so for example let's take myself I think I'm a decent leader I do pretty well leading this this company this organization this movement not perfect but I do pretty well but you know what I'll never be a leader with sex or relationships for the rest of my life Steve will know more about sex than I will period and I'm fine with that I'm gonna learn as much as I can to meet my goals and achieve them and be really happy in that part of my life but I will never be Steve made it I will never be the red mole I will never know as much about relationships I I follow Steve on this seriously just like during the Q&A today during lunch with relationships I follow Socrates on that he knows more about it than I do and he has a better deeper understanding and passion for it than I ever will and I'm okay with that I follow his lead I don't expect to be perfect I need to judge what he's saying what he's thinking but I follow his lead the same thing with health with fitness with wealth and so on so as much as I am a leader I'm also a follower I follow these guys on these specific issues that's what I'm doing I'm in the audience it's like you guys and most of the cases most of the time following what they're saying and applying it to my life because I can't be a leader of everything only a few select things and do them really well I believe women will follow because they're weaker and they want to that sounds really misogynistic and like derogatory and insulting it's not physically women are weaker this much is obvious there's very little dispute about this right but to think that women aren't psychologically weaker than us with corresponding biology and physiology to show that they're weaker for hundreds of thousands of millions of years to think that their psychology is is divorced from that physical difference is anything absurd they want to follow they're attracted to it again go back to the attraction thing leadership qualities women are attracted to leaders and authority they desire it they want to follow the last thing woman a man thinks for example is like I can't wait to be swept off my feet and follow that woman the rest of my life no one has ever thought no man has ever thought that I sure as I haven't women think this way not exactly but in certain ways they desire it they want to follow they want to submit they don't want to lead they don't want to dominate they're going to try to push that on a micro level on a personal level should test and so on but also happens in a much broader scale and I think that's what you've seen the feminism of the past 40 years at least and the results are bad the results are men losing overwhelmingly in divorce court getting divorce-raped losing I think 86% of custody battles for the children that's not a quality that's child custody rape you're getting fucked for no reason other than bad ideas and these things playing out in a broader scale finally start with you lead your own life fight for the death fight to the death for what you believe in and the kind of world you want to live in starting in your own personal world your own personal universe of your life your happiness your success with health wealth women fitness and so on I want to hit a million subscribers and a billion views and way beyond that I want to fight for that to the death and I will hit it even if it fucking kills me I hope you guys do as well in your own life thank you for coming to the 21 convention guys questions for this guy oh cool maybe the answer is obvious but would you ever have a woman's speaker we have okay it was a disaster no I have a few in mind I know totally I'm more serious now we have but that wasn't because she was a woman it just was a bad idea Steve was around for those days no need to even even talk about her name or anything that it wasn't that as bad as playing it out but I do have a few female speakers in mind I'm happy to do that dr. Christina hoff summers is a really good example she runs the factual feminists I think she's a great speaker there's also a few paleo speakers dr. Kelly Brogan is a good one too she's a psychiatrist for women actually so what exactly she'll talk about we'll see but she's a good example too so there are a few female speakers have in mind haven't acted on a yet but in the new future I might and happy to do so but overwhelmingly I like getting men together this event not only with attendees but with speakers because like Andrew the private man talked about there are very few male spaces left in Western culture the barbershops the bowling alleys the cigar lounges things like that these things are gone at this point this kind of event this kind of movement this kind of organization or workshops with speakers and stuff like that are some of the few male spaces left in society right now so I want to protect that and safeguard that and not let that get infiltrated in any way any any kind of bad way it's important for me to keep it really focused on men that's what my focus is that that's what I understand I'm a man I know what it's like to be a man I have no idea it's like to be a woman it's also reason I don't do a female convention I have no idea it's like to be a woman so I answer your question cool it's going on I've seen ten years of your speeches well done my friend thanks and if I may steal your glory Anthony Johnson in 2010 you can't succeed in one area of your life and ignore the other areas of your life in the short term maybe the long term no way socks at one I'm particularly pleased by seeing the imagery because as soon as that image of you being 17 it just reminded me how much of a young punk you really were still am still and proud but there's a massive difference your you're now truly a remarkable man and I mean that in all sincerity and it's not just that you're a leader of this group this organization this company this idea you literally are the embodiment of that spirit thank you damn on this note that you bring this up to I wanted to comment that your young punk comment and that that interview I realized now that's why I like listening to it about once a year because it reminds me of who I am and where I want to go and where I've been that in some ways clearly I'm not this young punk anymore I've been through a lot of shit I'm catching up to some you guys you guys been through a lot that's why I know a lot but also I still am a young punk I think in the best of ways and I want to keep that nurture that and maintain it so I'm truly arrogant enough to think I can do all these things I believe it I'm going to hit a million subscribers a billion views 10 million subscribers way beyond that I think I can actually change the world and change the course of entire generation narcissism I don't know I don't give a fuck because I'm going to do it not will not be denied right I love the event Anthony it was great where can I sign up for 2017 you can do so right after the event we in the back me Kevin will take ticket orders if you guys want them it's going to be July 2017 our 10 year anniversary event Orlando Florida five day event we were founded back in 2007 and also if you're watching online you can go to the 21 convention calm excuse me excuse me have a little food earlier the 21 convention calm slash events not to get you ticket question yeah wait for the mic yep as someone that's young and really focusing on my own leadership in my life I come to an event like this and I see so many leaders do you think it's ever possible to follow too many leaders in a way in which you can lose your center as a person possibly hold you by the way 24 cool good age I got married at that age yeah I think it's possible to split your focus too far and that's something I've thought about a lot with content of this event the categories that include in it so it is I'd say just be mindful of it the fact that you're even asking the question is a good sign one of the ways to this looks is a I don't know if it was Robby or someone else who mentioned it but you need to you need to pick like a few different speakers or you know camps with like dating and stuff and focus on that you try to focus on anything beyond for example like this one event like this many speakers which is already a lot you're gonna get mixed up and fucking confused so few at a time small chunk it just be mindful of it more even more than that you're mindful of it and aware of it it's probably not gonna be a huge problem for you so good question if someone assassinated Donald and Hillary and decided you'd be a good candidate for president of the most powerful country in the world what would be the first thing three things you do to save western civilization wow that's a huge question holy shit wow my name 36 I'm in legally able to do that oh man abolished income tax abolished most executive orders abolished the IRS income taxes particularly in city as an evil I think it punishes success it represents less than half of the revenue in the United States federal revenue like 48 percent or something you don't need it probably propose a constitutional amendment to always balance the budget every single one had to be balanced you can never increase the debt probably also enable legalized and enable competing currencies so the monopoly as a US dollar has in currency in the United States is very bad I think also abolished the draft for the selective service and it's also very evil malicious so the draft is no longer there because of selective service but I think I need to be done with immediately so IRS income tax abolished most executive orders most of which are legal and then you get rid of the draft fuck the draft you want to support this country and defend it power power to you that's very really serious but to forcibly put someone into military slavery I think is evil and insane though someone doesn't want to do it or there's a lot of people up to save the country so that we're saving anyway volunteer based hundred percent next well areas that you haven't explored that you have you wanted in my speakers to speak on ooh okay um I want to get more red pill speakers you had Andrew the private man here Socrates is really close to we had him for a long time or Andrew the private man is a good example some more red pill people that means a focus on female sexual strategy and male sexual strategy on a level that we sometimes hit at the convention but not super consistently so a lot more in that arena probably more wealth speakers money career things like that but that's a really hard because they all have a lot of money and they want a lot of money I don't have a lot of money to give them just kind of catch 22 you want these like huge like money speakers they all want like a shit ton of money that I don't have it's like how do you get them so we'll get there though but yeah wealth red pill guys more manuscript guys I'd say next yes I have a question but first I just want to say James don't do anything that I would be stupid enough to do and I was just wondering like is it possible that we can I guess secure access to tickets now today and pay for them like in a year oh you mean like well not you put a deposit down I guess but we're in this kind of shit item for you guys here these guys online they can buy whatever they can pay more but you guys will get a really sick discount so they're about to get sick now yeah so yeah we'll see if it works up and out though yeah definitely want you there next what is the best five non-pickup books that you advise us for our personal development of pick-up books oh non-pick-up books oh shit that's a good question this one's kind of close to pick a book but perhaps not so I need to get it out it's one I've read recently it's really good it's called the rational mail highly highly highly recommend that the fountain head is my personal favorite novel definitely not pick a book very inspirational motivational for me and guide stone in life for sure the fountain head the fountain head fountain head like a fountain water club fountain head and I ran another one would be the Walter Isaacson biography of Steve Jobs that was also very impactful on me beyond that body by science not a pick-up book body by science change my life I used to work out every single day for years really did a lot of damage to my body got really skinny not a good idea I found body by science and I've worked out very similar to his protocol now for like eight nine years it's been really really great put on muscle a lot less stress in my life a lot more free time and a lot happier so body by science and then a diet book you could use a perfect health diet Paul Gemini is a speaker here Mark Sisson's primal blueprint one of those anything the paleo movement that's huge like that is really really good and really important for building an awesome life without your health I think Tony Robbins used to say without your healthy of nothing so get good health get good exercise read really good biographies like Steve Jobs and novels like the fountain head and the rational male is particularly important because your man and if you are heterosexual you are going to be interacting with the opposite sex for the rest of your life rational male is really really important book to read he'll be speaker here next year of course question yep material things outside of 21 convention or material yeah material things outside of the convention dating coaches and stuff what are the top three things that you would say a young man should invest in who yourself first and foremost that has saved her life so top things you've asked in yourself yourself your education that's any different I would say maybe perhaps it is so that isn't necessarily mean college either like this is education you guys are not investing yourself but your own education doing this that's really really important you're investing your future beyond that I would say guns and gold honestly keep it simple you know hopefully nothing super bad happens in the near or distant future but you never know and guns and gold are a really good way to safeguard against that inflation as well and any kind of like serious event never mind you know like natural disasters we decided her can't pass by Miami and Orlando a few weeks ago and could have been really bad nothing really happened but if it was guns and gold good to have very very good I would silver to answer your question on books of course but hope that's a given at this event all right and you'll give it up for Anthony Johnson


Welcome everyone to theCUBE's continuing coverage of AWS re-invent 2021. I'm Lisa Martin. We are running one of the industry's most important and largest hybrid tech events this year, two live sets, two remote studios with AWS and its ecosystem partners. We've got over a hundred guests on the program this year going deep as we enter the next decade of cloud innovation. We are pleased to welcome for the first time at theCUBE John Kodemal, the CTO and co-founder of LaunchDarkly. John is here to talk about modern DevOps with feature management. John, welcome to the program. Thanks for having me, Lisa. Great to have you on the program. Let's talk a little bit about LaunchDarkly. I know it's been on theCUBE a couple of times, but it's been a while. Give the audience an overview of LaunchDarkly. What it is that you do and what's new? Yeah, LaunchDarkly is the leading platform for feature management. We allow developers, product managers, anyone in the practice of building software to leverage feature flags to deliver better software faster, better product experiences through the use of feature flags. One thing that I noticed on the website is you guys have some big customer names, Square. I noticed I also saw Adidas, NBC, at least you've got some pretty big organizations that are relying on LaunchDarkly to deliver and control their software. What can you tell us about it from a customer perspective? Yeah, it's an amazing thing. We have over 30% of the Fortune 100 using the LaunchDarkly platform for feature management. And I think it's been incredible to see how basically anyone building software can leverage feature flags to deliver better customer experiences. So the companies you named, I mean, they're all over the map in terms of the kinds of products they deliver to consumers from Square to Adidas. I mean, those are totally different companies, but I think the thing that they all have in common is that they're increasingly becoming, they're either already a software company or they're increasingly becoming a software company. And that's where we help our customers, the customers that are delivering more digital experiences to their consumers. That is table stakes these days. You mentioned all companies, rather, becoming software companies. If they're not, they're probably not going to be around much longer. And you're right, you mentioned, that's quite a variety NBC to Adidas as I talked about there, but in terms of what they have in common, talk to me a little bit about feature management. What is it? And how can it help to bridge the divide between the developer folks, the business side of the organization? Absolutely. I think the fundamental thing that feature management provides and the simplest thing, the thing that people first utilize LaunchDarkly for is to separate the processes of deploying software from releasing software. So it used to be in a pre-LaunchDarkly world when you deployed a new piece of software, you packaged the artifact up, you put it out on your servers and then your entire customer base was experiencing that new version of the software. So if things were going wrong, if there was a bug, something wasn't working right, your blast radius was enormous. Literally your entire customer base was impacted. And one of the things that LaunchDarkly does, the first thing that we do, the first piece of value that we provide is we help you sort of reduce that risk. So when you release a change, you can deliver that change to a much more targeted, smaller, safer cohort of users, measure the impact of what's going on. Is it, are there any bugs? Are there any performance problems? Or is everything smooth sailing? And if it is, then you can use LaunchDarkly to rapidly and with a lot of visibility control, scale that release and scale that rollout out. And that's the most fundamental value that we provide. Big value there. Speaking of value, let's talk about the partnership with LaunchDarkly and AWS. And now you have a lot of experience working with AWS for many years, back when you were at Atlassian, but give us an overview of the partnership and that shared developer audience that you're both working with. Yeah, I've got a number of years of experience working with AWS. So you mentioned my time prior to starting LaunchDarkly, I was at Atlassian for many years. And I was at Atlassian during that time period where Atlassian was switching from traditional hosting providers to public cloud to AWS specifically. And the capabilities that are unlocked not only for our operations teams, but for our developers were pretty incredible. One of the things that we launched almost immediately on my team was the ability to sort of like preview environments through AWS hosting and have that experience not happen on the local developers desktop, but rather in the cloud. And that was incredibly helpful for improving our velocity and helping us preview changes. Since starting LaunchDarkly, I mean, we've leveraged cloud and AWS and in particular from the earliest days we started the platform on AWS and we've been consuming more and more services through AWS and seeing more and more value. From a partnership perspective, we're incredibly excited because we have a massive number of customers that are either just beginning their public cloud journey or are making significant migrations or significant infrastructure changes. And they're using the LaunchDarkly platform to control the release of those changes to mitigate risk. We have customers using us to do migrations from one cloud provider to another or go through modernization efforts and push change out safely as they migrate to providers like AWS. Talk to me about some of the things that you've seen in the last year and a half, 20 months or more probably since the pandemic started we've seen so much acceleration to cloud so much cloud migration. It's so many companies not only becoming software companies because they need to be competitive but understanding it's not why move to the cloud, it's when. How have you, how have you helped organizations from the NBCs, the media folks to the retailers to undergo those migrations safely but quickly in a time of such dynamics? Yeah, I mean, that is exactly what we saw during the pandemic a massive amount of change not just in the move to digital and digital experiences but also in the need to sort of adapt to rapidly changing conditions. We had customers in, for example, food delivery that needed to rapidly change the way their software behaved in response to changes in regulations or guidelines around things like COVID. And our platform really was transformative for many of those organizations as they sort of needed to become more flexible and adapt not only to changing rules and regulations but changing consumer behavior and changing end user behavior. So it was an incredible year. It was a year that was sort of fraught with uncertainty but it was a year where launch darkly our platform really helped many of our customers sort of navigate the waters and figure out how to get the experiences they needed to and the change they needed to in front of their customers rapidly.  Two years, party and slip there. But talk to me a little bit about some of the other trends that you're seeing from a cloud perspective. We talked about the acceleration of migration. What are some of the other trends that your customers are facing and how is launch darkly helping them to address those trends? Yeah, one of the trends that we're seeing is the rapidity of change is forcing companies that even companies that were really software driven at their heart to iterate more rapidly. And I think there's this story around modernization that is becoming more and more common where you normally think of modernization as sort of like legacy companies, sort of non-software driven companies having to make that shift and modernize their software stacks. But the rapid pace of change is shifting things into a world where even companies like my own company like launch darkly are having to modernize our stack. Our company is seven years old and some of the things that we were doing seven years ago they've been eclipsed in terms of like processes, tools, technologies and use. And so we've had to go through modernization as well to keep up with the times and to give our developers the quality of tools and processes that they expect. I think that's an important point, John, that you bring up is that modernization isn't just for legacy applications, legacy businesses. And I'll be honest, that's how I normally think about it. I don't think of a company as a young as launch darkly needed to modernize, but you bring up a point that really what it is is an ongoing process for businesses in any industry. Yeah, absolutely. I mean, if you think about what the landscape looked like seven years ago and you fast forward to today, so many of the practices are different. So even companies like us were having to change. I mean, seven years ago, it wasn't really clear that Kubernetes was going to be a platform that was going to end up being the winner in sort of like the orchestration space. And so when we were starting out, none of our workloads were on Kubernetes. And even today, we're not really significantly using Kubernetes. We're sort of like legacy container-based. And that's just us, we're still a startup and we're still able to move pretty rapidly. But even for us, we're having to sort of like revisit the technologies and use and modernize our stack and kind of look around and see what's not working anymore and what we need to change. It's certainly a pace that is massively different from a company that is relying on a legacy software stack. I don't want to pretend like LaunchDarkly is, I would compare us to a company that's moving off of mainframes and COBOL or anything like that. But it is still something that we're cognizant of and something that we have to invest in. But you bring up a good point is that it's, and as we talk about this when we're talking with any vendor about, from the customer's perspective, it's a journey. It's the same thing that you're talking about here. It's evaluating what you have under the hood, what's working, what needs to be better as the markets change, as the dynamics change, as trends change. Yeah, that's exactly how I think about it. And that's how a lot of these companies that are becoming more software driven are thinking about it too, just sort of like assessing the catalog of tools and technologies and saying, what's working, what's not working. And I think one of the trends that we're seeing is that reevaluation is happening more and more frequently and the frequency of new technologies and tools being adopted is increasing. And so it's something that you have to spend an enormous amount of effort just to stay ahead of the game and stay ahead of what's modern and what's the practices that we've determined are really working for organizations. Right, exactly. So I mentioned a few customers by name that work with LaunchDirectly. But can you tell me an example of one of your favorite customer stories that you think really articulates the value that LaunchDirectly is delivering to your customers across industries? Yeah, one that comes to mind is TrueCar. TrueCar has been a LaunchDirectly customer for a long time, they're great partners of ours. We have a case study up with them. And one of the stories that they talked about was their own cloud migration. They shifted their workloads from one cloud provider to another. And feature flags were sort of instrumental in that. So feature flags allowed them to sort of gate the flow of traffic from one cloud to another and to sort of in real time assess whether things were working or not as they did that migration. It took a process that would have been incredibly risky and scary and made it sort of business as usual for that organization. So that's a company that I think of that really understands the value of LaunchDirectly and has really leveraged us to our full potential. Awesome. Something I want to ask you about as well is this concept of release impact. Compare and contrast that to like the traditional optimization focused A-B testing. What's the difference? What are the similarities? Yeah, you know, A-B testing has been around for a long time and its use in software definitely in the past decade has grown tremendously as a piece of the software development experience. But when I think about the practice of building deep product experiences and contrast that to sort of like A-B testing on a marketing site, testing out the layout of a page or testing out which call to action button color ends up creating more engagement. That's a very different world than, I'm building a SaaS product and I'm building this a new feature within that SaaS product. Traditionally, you wouldn't really A-B test that and part of the reason for that is it's really too expensive to build software. It's not really a reality that most companies have where they can take a team and have them go build a feature for multiple weeks or months, try it out in production and then say, you know what, that didn't work. That million dollar expense that we just made, we're just going to roll that back and not use it. So that's sort of the way I think about the difference between traditional optimization focused A-B testing where it's sort of like smaller bets designed to move the needle on a metric where if it doesn't work, you can turn it off versus these deep product experiences where what you're more interested in is being more quantitative about the impact of that release but you're not necessarily interested in sort of like A-B testing focused optimization picking a winner in a short period of time. One of the things that we've realized at Launch Sharkly is those are two separate tasks. They're two separate processes and they require different analyses and different tools under the hood. And so we're really excited at Launch Sharkly to be innovating on one sort of both fronts. Not only just providing a platform for optimization focused A-B testing but providing a platform where product managers can be more quantitative about the capabilities that they're building and not thinking about it in terms of optimization but just in terms of measuring the impact of the work that they're shipping to customers. The impact and of course it's all outcomes focus as we talk about with customers and vendors in any industry. Last question, John, for you as we're coming up on re-invent in-person what are some of the things that attendees can learn and see at the Launch Sharkly booth? Yeah, you're going to learn a lot about if you visit our booth, you're going to learn a lot about sort of like the direction that we're taking which is I think the exciting thing about Launch Sharkly as a platform is we really provide two capabilities for engineering teams, we help you mitigate risk we help you move more efficiently. That gives you more at bats as a team. It lets you ship more product and see whether it's working. Launch Sharkly also though provides something on the flip side of that which is the ability for product managers to measure whether the changes that they're making are the right changes for their customers. And when you combine those two things in one platform you get the ability for the engineering team to have more at bats, to create more change in production and see whether it's working and then you get product managers the ability to measure the impact on their customers and you combine that together and at the end of the day what Launch Sharkly provides is the ability for you as an organization to deliver business value better more quickly through the R&D investments that you're making the software that you're producing. And that's critical. I love that baseball analogy more at bats. Fantastic. John, thank you for joining me talking to the audience about Launch Sharkly what you're doing, the trends that you're helping customers address the partnership with AWS and what folks can learn when they visit the Launch Sharkly booth at re-invent. We appreciate your time. Thank you so much, Lisa. I really enjoyed our conversation. Me too. For John Kodemal, I'm Lisa Martin and you're watching theCUBE's continuous coverage of AWS re-invent 2021.


Okay, today we're going to take a fresh look at centering. We shot our video three or four years ago And it hasn't gotten any lighter So today we're going to shed a little bit of light on centering.  I like to make sure my bath is clean and moist And I like just and you want to sit at the wheel at a height that feels comfortable for you We're all different heights so find a chair that feels right And I want to sit with the wheel with my elbows on my knees and my hands in the center Again, it should feel comfortable. I'm going to put my ball of clay on with a bit of Attitude if you do miss the middle, it's not a big thing. You just push it to the middle And I want to put my elbow on my left my left elbow my left leg At a place that it feels comfortable. Some people like to Push it into the body or wherever on your leg. It feels right for you That's where it feels that's what's right. It doesn't feel right. It's not a little bit of water on that If you notice my left hand Is in the middle of the ball because my pressure is is square in the middle for not to 1 1 3rd or 2 3rds it's cutting the clay in half and It pushes the clay up Now my right hand is going to go across again with the pressure drop in the middle It's going to push the clay down. Again, my right arm is on my leg. Wherever it feels comfortable Again, if it doesn't feel right, it's not. So I'm going to push it up And my right hand is going to push it down and it's a it's a slow transfer of pressure as your left hand pushes the clay up Your right hand is still applying pressure to keep it in control And then you slowly transfer the pressure to down and as your right hand pushes down Your left hand is still applying pressure to keep it in check It's just less of to allow it to move and get some movement in your clay If you do find a little thing, I like to get rid of those little messy things We're centered to throw a cylinder We're just keeping in mind with the pressure cutting in half this way pushing it up and This way pushing it down The clay has nowhere else to go in the middle of both pressures in the middle Notice my hands are joined when I can And if you have your elbows on your knees and your hands joined you have this sort of triangle of string And you want to make sure you get some movement in your clay You have to push it hard enough to move the clay but not push it right off the wheel and also keep your clay quite moist Don't worry about a lot of water at this point when you're sitting down the first time the pot You have to worry about Where your hands are where your elbows are are they joined when your knees are how fast should I go and Then the last thing that you need to control or worry about is water It will come I throw quite dry because I choose not to throw in a splash pan I throw a lot of larger pieces and they simply just don't fit inside So that's centered for a cylinder. Let's look at this again from another angle I'm going to put the clay down the bit of attitude If it's not near the middle, you can tell it to go there. My arms Are at a comfortable place on my knees and a comfortable distance away from the wheel And my pressure my left hand as you can see is in the middle I have the same amount of clay on this side as I do on that side, and I'm going to push it up with the heel of my left hand Meaning this part right at the bottom of my the end of my bone Just gonna push it up and then my right hand is going to push it down again My pressure is in the middle of the clay.  I don't like to use a lot of moisture Use whatever feels right and make sure you get some motion up And down and then it has nowhere else to go but center you can see where I was working there and there And it's centered if you do get Messy bits you can get rid of them But the secret to centering is centered pressure


Being an IDC is the most versatile career choice for a hospital corpsman. We are trained and qualified in many different skill sets and prepare to go on any platform the Navy has.  You are there for emergency care.  You provide clerical support. You have your pulse on the culture of the crew.  All the while still independently managing a medical department.  You're part of a special community within the HM rating.


Good morning. Thank you very much. Right, so the study that I'm going to be briefly presenting this morning follows quite closely on the study that Channing just presented. But the idea now is to move on to unpacking this aid-growth relationship. So just to be clear, the majority of the studies in the literature, R site has been going on for 30, 40 years really, asks at the aggregate level whether age increases growth. This is obviously a very important question. It's important because it speaks to what we might call a first order question of should we give? Age. Equally for a poor country, should we receive age? So that aggregate question is obviously critical, Ond y dweud am berthynas iawn iddyn nhw'n mayfyn o'r gweithio gyda'i… Ac mae'n gweld eich tro, yn dweud o'r gweithio, ac mae'n dweud eich tro ar gyfer Channing, sy'n dweud o gweld eich tro o'r gweithio'r llunio'r gweithio, mae'n dweud ym mhwybwysig, mae'n dweud eich tro o'r gweithio'r gweithio'r gweithio. Felly mae'n dweud i'ch gweithio'r gweithio'r gweithio'r gweithio'r gweithio. So y mynd i'r ffordd ystod o'r ddweud yma ei fod yn ei bod yn ymwiel yn ysgolio'ch ddisigol ac yn ddweud ydych yn gallu'r ddweud o'r gweithio cyffredig, sydd ydym yn ei gael arniidd o'r ddweud. Fydde ydy'r cyffredig yn gallu'n ddweud yma mae adegau'r ddweud yn ysgolio'r ddweud oherwydd o'r llanel, ac yn ystod o'r ddweud yn ysgolio'n ddweud o'r ddweud o'r ddweud. there could be a net effect. So, it's important to identify which ones are positive, which channels might be negative for example. I think it's also important to say that growth is not the only outcome of interest. We are also typically interest in, for example, from the perspective of the Millennium Development Goals, a lot of outcomes such education, infant mortality are seen as important in themselves regardless of whether we're supporting growth or not. llawer oedd ydych chi'n cynhyrchu bod ydyn nhw, y先ant, bywyd yn ei gweithio'r gelwch arwallon yn y papur? Llyrfer felly nad oedd yw i ddweud? Mae y rhodod rhai ybydd yn gweithio'r sphel yma gyda fewn eich ymddangos ffynol oexaidd. Felly wefwnt at y peth yn cyfnod cynnyn beth ydych chi'n ymddangos cydylliannig o'r rhaid â hyrfodol i ddodgenedig. Yn ei ddagwch ar lawer o'r serfanaid yma i ddau i ffyrdd yn rhoi'r gweithon. Rydych chi'n dda i fynd i ddeithasio'r data ond yn yw'r bod yn ychydigiaeth ydy ymgyrch yn cael eu cyfrifolion o'r ddau ac yn gweld. Ond mae'r ddweud i'r ddeithasio'r ddau yn cael eu gwybodol. Ond ydych chi'n ddweud i'r ddau'r ddau ymgyrch yn cyrraedd yr adeiladau ymig o'r ddau'r gweld ymgyrch. Dyna'r ddau'r ddau'r cyfrifolion o ddau'r ddau'r ddau. Yn y cyfnod ymlaen i'r gael i'r cyffinol i'r ystyried a'r gweithio. Mae'n iawn i'r gweithio ddau, a mae'n gweithio'r gweithio'r gweithio, ac mae gennym ni'n gwahanol o'r data setiael. Mae'n gwahanol o'r gweithio o'r 1970 i 2007. Felly, yn y cwestiwch, mae'n gwahanol o'r 1970 i 2000. Ond mae'n gwahanol o'r gweithio i'r gweithio ac mae'n gwahanol o'r gweithio'r gweithio. we also serve a role in contacts with other stakeholders in the platform. Secondly, we quantify the causal impact of aid on a range of what we call intermediate outcomes. An example here is the impact of aid, for example, on education. Thirdly, we pull these two together and then identify what other transmission channels and try and basically disaggregate the aid growth relationship that we find. ...fyrraedd o'n ffordd o gyhoedl o'r problemau wneud oherwydd weithio y ddiddordebol sy'n gwneud y ffordd... ...y byddol ynmarhwg pethau gyda'r oedau ddiddordebol oherwydd os y gallan fod argymeth sy'n byddai'n ffordd... ...'i codi gwneudio ffordd o'r ddiddordebol y ddiddordebol. Efallai eraill gyrraedd, efallai'r gyrraedd Sulwyr yn y sydd wedi'i debyg o hynny... Felly, ond mae'r gwaith ymlaen i fyddiadau, ond mae'n llawer o'r brifau am gyfer yswod rhan, mae'r bwysig yn ymddangos i ddim yn dweud. Rydyn ni'n credu'n gweithio cyfnod, mae ddim y ddim yn dweud, mae'n ddim yn ddim yn gweithio'r ddim yn dweud, mennydd yn y bwysig o'r dyfodol, a diwylo'r ysbryd agrodigol, Felly, we need to be able to disentangle this reverse causality that might be going on. And that's why we need to use some techniques, essentially, to deal with that. And we also overall take inspiration from the latest paper that Channing presented. And it's a long cross-section approach. So we take lots of different countries and look at their behaviour over a period of time. So what are the results? Now, this is what we're really here for. Oh, this is difficult. Okay. Strain my neck. What this table very simply presents is simply a number of different final and intermediate outcomes. And obviously the outcomes are here we look at individually. And then the next column is a baseline. And that's just the median of all the countries over the period of time 1970 to 2007. So this 1.7 here is the median GDP per capita growth rate of the countries in the sample. So similarly, the median poverty rate is 21.7. And then based on our results, we ask if all these countries were given an additional 25 US dollars of aid per capita each year. So if everyone in all these countries were given this amount of aid, what would the outcome be? So this is really the difference between the baseline and the effect of this additional aid. So that's given in this final column here. And in each case, we find a positive, well, a contribution that goes in line with what we would expect. So with respect to GDP per capita, the additional growth is about 0.3 percentage points. With respect to poverty, we find poverty goes down by a small number of percentage points. Interestingly, agriculture as a percentage GDP goes down. And one might question whether this is a good result or a positive result. But typically we tend to find that in the process of structural transformation of development, that agriculture does tend to decline as a percentage GDP. All this means is that remember that we find that there is economic growth. So it just means that other sectors are growing faster than agriculture. We also find that investment is higher. And we find that average years of schooling and life expectancy at birth are also higher. So what we find, therefore, is that aid not only supports growth, it also has a positive contribution across a range of other outcomes. Now this is important because it kind of builds on the consistency of this. This aggregate result, it makes sense that we find positive contributions elsewhere in the economic system. At the same time, it's important to notice that these are relatively modest contributions. So this builds on and reinforces the point made by Channing that growth is a long-term cumulative process and changes take a long time to come through. And aid is only one part of supporting that process. Now we look at the disaggregation of the transmission channels. And I think the main results are actually right at the top here. And to make it simple, we focus on three main transmission channels. The transmission channel from aid to investment. By investment, we mean investment in physical capital like infrastructure, roads, et cetera, et cetera, to growth. We look at the impact or the transmission channel going from aid to education to growth. And the transmission channel from aid to health to growth. Now what we find is that the first and the last two essentially explain all of the contribution of aid to growth. So the aid investment channel accounts for around 75% of the aggregate impact of aid on growth. The aid to health channel explains around 25% of the aggregate impact of aid on growth. Now the big question is what's happening to education? Well what we do find here, which is interesting, is that there is a positive impact of aid on education. We saw that in the previous slide. In other words, that countries that receive more aid tend to show better educational outcomes. Good. The problem is the link from education to growth. And that's what we don't find a positive effect. In fact, the table below gives you the numbers and it's potentially a little bit difficult to understand. But this is the contribution of education to growth, which is essentially not distinguishable from zero. Now this can create a host of questions. But let me tell you that this is not the first time that this has been found in the literature, in the research. This is actually an area which is highly debated. There have been a number of papers by economists much more famous than I am that say where has all the education gone? So there is a lot of debate around the contribution of education to growth. One of the reasons that we might be seeing this, but not able to find a positive effect, is simply because the data we use on education is very noisy and it doesn't reflect differences in educational quality. So a person can go to school for four years, but that four years or ten years means one thing in one country and it might mean something very different in another country. But all we say is how many years did you go to school? Ten years. And we're kind of assuming that this is the same quality, but in fact it's not. So when you find or when there are problems in the data, estimates quickly go to zero. So that could be an explanation for this effect, but we're not sure. So this is the table there. I won't go into the details, but that's just the disaggregation of the different effects. So to sum up. So supporting the first presentation, we find there is a highly consistent and coherent pattern of results across what we heard about the microevidence and now we've looked at the mesoevidence, that's the intermediate level and the macroevidence. It does add up. Once again, it's the cumulative impact of aid that's important. There are no quick wins. What we find from these results as well is that the internal rate of return from aid to growth is around 16%. So that is a number which is substantial, reasonable, and this kind of a rate of return is often used in the investment literature as to whether an investment is a good deal and 10% is often taken as a kind of a benchmark. So 16% is positive. Probably one of the main results is the disaggregation and we find that physical investment and human capital are the main principal channels through which aid supports growth. But just to remind us all, aid also is found to support other outcomes. It's just that there is a more ambiguous relationship between these other outcomes and growth, such as education. Thank you very much. Could I just ask you whether you said it's a data problem and very much discussed this link between education contributes to growth? Do you think during your research you will find sort of better data or more careful data so you can establish some connection because it's a bit surprising that education does not contribute to growth? Yes, I think my immediate reaction would be that there is better data out there. The problem is that it doesn't really cover developing countries. So that's one of the difficults we find, for example, I mean we're interested in the impact of aid on largely developing or low income countries and it's those countries where we tend to have the worst data in terms of educational quality. But it is something that we perhaps should dig into a bit further.