Hello everyone, today we are going to discuss on the topic IT infrastructure and emerging technologies. Let us discuss the learning outcome on this topic. At the end of this session, students will be able to describe stages, technology drivers and components of IT infrastructure. First of all, we will discuss IT infrastructure. What is IT infrastructure? Infrastructure is made up of all the devices, all the softwares, all the hardwares which is required to run for the enterprise systems, to run for the business systems. So we define IT infrastructure as a set of physical devices and software required to operate enterprise. Because enterprise is a very big organization where these infrastructures are required to run smoothly their businesses. So some infrastructures are composed of physical devices and as well as software which is required to their own business. These infrastructures have a set of firm wide services including computing platforms which provides computing services. Then they have telecommunication services which provide communication between customers, between dealers and between enterprises. Then they have data management services where they are managing data centrally around the enterprise. Then application software services which are required to compute the various tasks in the enterprises. Then physical facilities management services which is required to run for the environmental management which is required in the enterprises. And the most important thing is IT management, standards, education, research and development services. These are the important factors which is required to operate our enterprise business. This is a diagram of IT infrastructures where it defines all the IT services and infrastructure which composed of IT strategy, business strategy and information technology. Because IT strategy and infrastructures which is composed of all these factors where these factors are interfacing with each other around the globe, around the enterprises or around the different type of businesses which is required to run the enterprise. In these infrastructures the people which are involved as a customer services then supply services as well as the knowledge enterprises where these three factors are involved centrally in the IT infrastructures. These are very important for enterprises to run their business smoothly. What are the different eras or we can say evolution for IT infrastructure? Firstly, some few computers which are connected to the system, there is no line. Only three or four systems are connected to the computers where all the things are stored and managed equally. Now different evolution comes into the market as some systems are connected in the network environment where the centrally server acts as an enterprise server where all the business tasks are performed. Then all the systems, all the services are connected to the internet where the people can share their businesses, their tasks, their other works around the world through the internet. And next is the things which are connected to the internet are operated smoothly to run their infrastructures. These evolutions are increasing day by day to run the enterprises smoothly. So eras in infrastructure evolution is very important nowadays. What kind of evolutions of IT infrastructures? We here mention general purpose mainframe and many computers era which are which were present from 1959 to the present. Some companies, some enterprises they are using mainframe, some small scale companies they are using the mini computers. Then personal computers are started from 1981 to the current where all the individual person or the business persons are use these personal computers for their enterprises. Then the picture comes in the client server infrastructure where all the clients are connected to the server which are required for the business.  These were present from 1992 to the current year. Next evolution comes under the cloud computing where different kind of data are stored on the cloud. This comes in the year 2000 to the present. Now all the enterprises are currently running in the business. So these are the evolutions of IT infrastructure increases day by day.  Again the client can receive the updated data from the data server to the internet and to the client. These multi-trialled kinds of networks are very useful for the enterprises where a large number of data are processing. So that is why most of the companies most of the organization enterprises utilizes this multi-trialled client server network for their smooth business. So that is why multi-trialled client server networks are very important in the enterprise. Technology drivers of infrastructure's evolution. What are the different laws which we apply for driving the infrastructure evolution? In the first one is Moore's law where Moore's law the microprocessing power are checked means where some powers are double every year. Means the data are processing through the processors increasingly. So the new technology comes under the nanotechnology which may shrink size of transistor to width of several atoms. Previously these transistors were used to have some large amount of data but because of nanotechnology we can shrink the size of transistors to width of several atoms. There are some contrary factors which we consider as a dissipation which were need to reduce the processing power where power consumption concerns are very important. Second is law of mass digital storage where the amount of data being stored each year which doubles when the enterprise stores the data centrally on the server. In that case law of mass digital storage are considered to the amount of data storing. This is a diagram in the first figure which we analyze the technology drivers of infrastructure evolution air wise. So these in the first figure they are showing the increasingly the microprocessing power of data which comes under the Moore's law. In the second figure the technology drivers are also increasing as per the processing powers are increased. New technology eras are comes into the picture in the second figure. Third figure some nanotechnology are used to process the data in low bits manner. So this is shown in the third figure that is A, B and C. In the C figure there are large amount of data. In the B figure there are some data reduced and in the A figure again some data are reduced because of Moore's law and law of mass storage. So these infrastructures evolution shown in the form of graph. So in first diagram the graph are increased as per the PC drive PC or hard drives are utilizing to store the data air wise. And the second diagram also where the data are processing as per the capacity required to store on the data server. So these evolutions are increased day by day nowadays. What are the components which we use infrastructure? First one is computer hardware platform, second OS platform, third enterprise software applications, then data management and storage, network or telecommunications platform, internet platform and consulting system intelligence services. These are all seven infrastructure components which are required to run the enterprise systems. After discussing so many things we have some questions. List each of the eras in IT infrastructure evolution. Moving for a while on this question and give the answer. The first answer is general purpose mainframe and mini computer era, second personal computer era, third client server era, fourth enterprise internet computing era, cloud computing era. These are all the required. Next is we see the ecosystem for infrastructures. These are all the seven types of ecosystems which is required for run the enterprise systems where all the computer devices, hardware devices, physical devices, IT infrastructure, human powers, everything's are considered in the IT infrastructure enterprises. So these ecosystems are built together to run the enterprise system. So that's why infrastructure ecosystems are very very important for the newly generated enterprise system in the information systems. These are the references for this topic. Thank you.


I'm curious because I've watched like all the seasons love on the spectrum, I love love on the spectrum because it really highlights all the ranges of individuals with sorry, autistic people. Yeah. And I would love to know your thoughts on that show. I love love on the spectrum. The only thing about me is I tend to avoid everything in the mainstream media that is at all related to autism in fiction. Gotcha. Mostly because it hits a bit too close to home sometimes. I'm kind of used to watching things that have neurotypicals in that I feel very detached from. Like, I like that sort of emotional distance. Sort of like the difference between, I don't know, it's kind of, it's more for me. It feels more like watching a nature documentary for me when I watch dramas and stuff that have neurotypicals in. But when there's autism involved, it's like, there's a mass face. And I know that love on the spectrum, it's sort of a reality, sort of TV thing. I did watch the first season and I was actually quite surprised about sort of, you know, as you said, the range of individuals that were on there, they didn't, from what I saw, they weren't particularly going out for targeting individuals that have this set of stereotypes that they're looking for in order to generate clicks and to generate interest. They did just have like a range of different people, which I've always really great. There was the production choices, they were a little bit on the edge for me. Stakely around music, sort of the kind of the light, light-hearted, like they don't know where they are, they don't know what to do, and, oh my God, what's going to happen? That kind of music kind of feels a bit circusy in terms of the music choice, which I wasn't too keen on. I wasn't, I was also not too keen on including a lot of the dialogue between the autistic individuals and their parents and sort of the ways that their parents handled conversations. Kind of, yeah. Yeah, they kind of- Like do this, make sure you prepare this way, yeah. Yeah, and that's fine. I think it's just more, I think they kind of had this air of banter, the cameraman or the interviewers and the parents, where like the parents were like, oh, this is rolling their eyes, this is the autism thing, whereas the autistic person was just trying to have a conversation and just being in the cells and stuff. So it's kind of pointing that out as like, I don't know, it kind of felt a bit infantilising in some aspects when they involved the parents, not to say that living with your parents or having them around or having input is bad, it's just kind of the way that they treated them when they were in front of the camera. It's like, oh, don't say that, like they're the wrong person, let them say what they want. Right. Be authentically autistic, right, like that's what the show is all about, finding someone who understands them. It's not about helping someone's kid get a date, it's about helping an adult get a date. Correct. It's that kind of lens that they choose to frame it with, which is kind of rub me up the wrong way. But, you know, I thought it was generally quite good compared to perhaps some of the other stuff. There's another show, isn't there? There's like The Undatables or something like that, which I think features a lot of autistic people sometimes. That's the title, Undatables. Yeah. Yeah. I think Love on the Spectrum was definitely a bit of a better design choice than The Undatables. Yeah.


Welcome, and thank you for joining us for another episode of the non-profit show. We are thrilled to have Heidi Jenenga with us today with Rising Tide Foundation. That's Rising with a Z. So for those of you that are wanting to Google that, rising-tidefoundation.com. Excited to have you on, Heidi, to talk to us about diversity, equity, and inclusion as it relates to our organization. Before we dive into the conversation, I want to make sure that you know who we are if we have not met yet. Julia Patrick is the CEO and the president of the American Non-profit Academy. She's missing today's glorious conversation, but I'm here. I'm Jarrett Ransom, your non-profit nerd. We are also grateful to have the continued support from our very gracious presenting sponsors. You can see those behind me and on the screen, but I'll say them aloud for you. We're so grateful to have the support from Bloomerang, from Fundraising Academy, your part-time controller, Staffing Boutique, the non-profit show, of course, non-profit nerd, and the non-profit thought leader and the non-profit atlas. So thank you to our presenting sponsors. Truly you are keeping these conversations. Thank you. Yes, Heidi, around the nation going, but as I was sharing with you earlier, Heidi, we have really branched out into an international market as well. So thrilled to have you here to talk about this very interesting and critical topic about diversity, equity, inclusion, and how we promote that in our organization. So welcome. Thank you. Thank you so much for having me. And I'm excited to talk about this. It's something I'm very passionate about, obviously, for starting a foundation with, you know, specifically trying to make a change in the profession that I actually work in, which is the physical therapy market. Yeah.  So tell us the origin story of Rising Tide. So I am a physical therapist and I had been practicing in the outpatient sports medicine world for about 15 years, sort of had reached most of my professional goals. I wanted to work with professional athletes. And I had done that and I rose to a leadership position as a clinic director.  And one of our largest expenses was transcription and dictation, which we were all doing back in 2006, all doing on pen and paper. And so I put my head together with a software engineer and we created an electronic medical record specifically designed for physical therapists. We launched that company in February of 2008. And you fast forward to today and we have over 850 employees. We have a little over 50% of market share. So needless to say, we've had tremendous success in the for-profit world with our with our company. And with that business success, it obviously allowed me to have some financial success as well. And one of the things that we did at WAPT was we really took the information and a lot of the data that we were collecting over the years and fed that back to our industry to let them know, you know, what are things, what are trends going on in the industry? And we did a big survey called the state of rehab therapy that we did annually. And every single year for the last, I think, six years that we've been doing this, the lack of diversity in our profession was something that rose up as a big issue for therapists that essentially were also blocking our ability to increase the volume of patients coming into our practices. And there's a lot of reasons, obviously, that, you know, patients don't decide to come to PT, but that we knew or we at least extrapolated that this was potentially one reason as well. And so knowing that I decided to, and after obviously everything that happened in 2020, it really helped to inspire me to actually do something. I had started a foundation in 2019, not really knowing what specifically I wanted to do with my foundation. And then it right through 2020, 100% inspired me to really try to make a difference in my own profession with changing that diversity factor. And so we have a scholarship program that's really designed to empower this new generation of BIPOC leaders in the physical therapy profession, both from entries coming into the physical therapy. So students coming in becoming physical therapists and then also current physical therapists who are actually going on to residency program, which is not a requirement for physical therapists. So they make this decision to do this, which helps them give a give them a leg up in terms of leadership. What a fascinating story, Heidi. I love that. And again, it shows to me, it proves that win-win scenario, right? When one opportunity really excels and it populates the opportunity for another opportunity, which is exactly this, the Rising Tide Foundation. So congratulations and thank you for you, your entire team and these, you know, the masterminds behind this, because the promotion of diversity, equity and inclusion, as you said, it's been an ongoing battle. But in light of recent changes and I've been saying, pandemics plural, right? We have this global health pandemic virus, but we also have social unrest. We have political divide. We have environmental challenges. So talk to us about how we might look at promoting diversity, equity and inclusion into our organization. Like, how does this, I guess my bigger question is, how does this become an everyday comment, right? Like, how do we really just infuse this into our culture? Yeah, well, first and foremost, it takes intention and then assessment as to creating the goals, at least this is how we went about it, creating the goals that you want to see within your organization and how diversity can really actually help help in terms of what you're trying to accomplish. So we know that, you know, diversity in general with your employee base really can make a difference in the decision making. When you get this more well-rounded 360 view of what's actually happening. You know, inclusion, to me, is something that every organization should be doing or should have been doing before this DEI sort of verbiage really came out. And this is, to me, is all about engagement. How do you engage every single member of your team into the purpose of what you're trying to accomplish with your nonprofit? Your core values that you set out to what it means to be a part of your organization and, of course, the making sure that you actually are living up to those to those values and working towards that purpose. And then, you know, the equity piece is sometimes can be, you know, very logistic oriented, like doing a review of, you know, your recruiting processes, doing a review of your, of course, pay, right, your pay scale amongst all of the employees that you have to make sure, A, you're balancing that out against some averages that might be in that same position in your local area, even across the board now, because many people are hiring not just in their own state and local area, but perhaps, you know, nationwide. So really making sure you're being competitive and also just equitable amongst those that are in your organization as a whole. So there's some really just tactical things I think that people can do. But for for me, I mean, it's really all of those things were to put together is just great standard practice, something that you should think about being as a great organization in general. Yeah. And I love that you say it really starts out with intentionality. That is at the base and it might seem a little basic. But that, as you said, like that that's where it starts is the intention to focus on this. Now, what about how might we prioritize this issue, the diversity, equity, inclusion issue when the reality is and we know this to be true. There are also many other competing issues of time, money, intentionality right along with diversity, equity, inclusion. So how do you focus on that prioritization? And then how can we really do that? So we we've identified we have the intention. But now how do we continue to prioritize this? Well, again, that intention is there. And if if you as the owner or leader of the organization feel like this should be a priority of the business, then it needs to become a priority of the business. And that means it becomes incorporated into your strategic strategic planning. Whether that's a goal specifically around people and what that means, what DEI specifically means, because it's very different for different organizations. It could be that you're increasing the the reach that you are getting, right? What what are the areas that your nonprofit is actually working towards? It could be that you're working more internally, right? That you're actually want to diversify the employee base. And so that takes different tactics. But, you know, just sort of blanketing. I want to do DEI in my organization is probably not going to work.  To really make sure that you have that intention goes with goals and strategic planning in our in my in WebPT and our big organization. It's actually part of our overall strategic planning. So we have goals set against it, you know, every quarter, every month, every year for the five year plan, right with goals. So it's completely sort of intertwined with our business as usual. And that to me is when it truly becomes just part of doing good business, as I mentioned earlier. I was a part of a survey and they asked specifically about diversity, equity and inclusion in all parts of the organization as you're as you're speaking to, right? And so it's not just do we have a policy or are we intentional with this? It's, you know, how is this related to your programs? Now, how is it related to your governance, right? How is it related to professional development and funding? And then, of course, entire organizational capacity.  And I think that's a big key piece. You speak about it as across the board in many nonprofits, the boards that I sit on, there's actually now a DEI committee that, you know, helps to make sure that that subject is or that lens is being lent to any initiatives that come across, you know, as initiatives for the nonprofit. Are we making sure that we are looking through that lens? Are there questions that we're not asking? And so there's people that are always sort of thinking about that. And that could be within your organization, depending on the size of your organization as well. But yeah, it it becomes part of the fabric of your business or of your organization. And then it doesn't necessarily always take like it just becomes a way of doing business. It's not that you have to put 100 percent focus or, you know, such strong intentionality around it. But it's like a new muscle, right? You have to if you if you are not focused on it today, it's a new habit that has to sort of form and being part of the business as usual. Speaking like a true physical therapist. It's like building a new muscle or enhancing the use of that muscle, the range of motion for sure. There you go. I love that. Will you touch briefly on this, Heidi, about how your organization measures success? And I'm curious if we can talk a little bit more about that, in particular, how might we set goals and, to your point, measure our success against these goals? Yeah. So first and foremost, is getting data to know some standards or baselines that you want to move the needle on. So, for example, for us in in the physical therapy world, we know that based on the Bureau and labor statistics, there's about 280,000 employed therapists that were employed in 2020. And of those 280, 78 percent of them identified as white. Only five percent black or African American, 15 percent Asian and 4.4 percent Hispanic or Latino. And so when you compare that then to the census of that same time, right, we know that there are some big disparities in there, especially when we think about Hispanic and Latino, as well as African American or black. 13 percent, for example, almost 13 and a half percent of the U.S. census identify as black or African American, 18 and a half percent identify as Hispanic. So there's huge disparities there. And so taking that data and then creating goals around that is how we want to make a difference. And, you know, we we did that by setting a five year goal and then working backwards into each year, knowing that we're a new startup and it's going to take a little while to ramp up. So smaller increments of of change in the beginning and then slowly growing that to hopefully and when we do meet that five year goal in 2026. So, yeah, that's essentially how we we go about setting our goals, but it for us, it really starts with some data that has to be concrete that you can then play on within your own goals. There's another big one for us is the what we call the 90 percent problem. We know that 90 percent of patients in the U.S. that have a diagnosis, some musculoskeletal diagnosis are not getting into P.T. So only 10 percent of patients get in to see a physical therapist. We want to move that needle to, you know, five percent. And I mean, you could you're talking millions and millions of patients, right? And so that was a little more intangible because we don't know 100 percent that the only reason that people aren't getting into P.T. practices are because of the lack of diversity. But that's like what we call a B.H.A.G. or a big hairy audacious goal that is something that's way out there that's going to take a lot of people and a lot of intention to to make that change. But that's something that we also kind of target for ourselves. If we can move the needle on that, it helps the profession as a whole. More patients to satisfy all of the P.T. practices across the country and more people get the benefit and value of seeing a physical therapist as well. So I have to be honest, Heidi, I'm on that percentage of not going to physical therapy. For me, this is this is how sad it is, because just a couple of blocks away from my home is a physical therapy office, right? Like they're close, it's convenient. But for me, it's not convenient because the additional time that it requires to squeeze into my calendar, right? So clearly, I'm saying my time takes a precedence over my health. And so for you to switch that B.H.A.G. and to really achieve and I love that acronym B.H.A.G. And for those of you that might have said, wait, say that again. It's big, hairy, audacious goals. So it's kind of that really big stretch goal that you think there is no way in heck we're able to achieve that. But when you do boy, howdy, is there an amazing celebration? That's right. That's right. That's great. You know, it is all about elevating the knowledge to and bring more attention to the profession that I've been a part of for so long. That's been, you know, as a physical therapist, that was one of my the my hardest decisions to leave clinical care and seeing patients as I jumped out into this non-clinical role. But because of that, you know, instant gratification that I saw my patients having every day in my practice and getting better. But there's a few things that people don't know. Like we have direct access in every state, meaning that you can walk into your physical therapy office. That's down the street from you at any point in time without needing a referral from a physician. Your insurance company will pay for that. And so depending on your state, it may be one visit. It may be like in Arizona. It's unlimited. You can see as long as the therapist thinks that it is medically necessary for you to see them, they can write their notes and specifically make sure that you get the insurance company is paid.   They always have cash rates, but we are doctorate level professionals. We are the musculoskeletal experts in the field. There is no other provider that knows as much about your body and your muscles and your bones and your system as as a physical therapist does. So I'll just put a little bit of exclamation point on question a few more folks into into knowing what physical therapy is all about because we do have some amazing providers out there all over this country. And as I mentioned, there's close to 300,000. We know that there's about 30,000 practices, outpatient practices all across the country. And not to mention, you know, therapists working in hospitals and skilled nursing facilities and schools and everywhere in between. Now, I'm curious, Heidi, have you done. And as I say this, I'm thinking you have. So no pressure if you haven't, but some benchmarking of occupational therapists and how this, you know, measures to that. I know there's so many other modalities of therapy. You know, the other one that comes to mind is speech therapists, things like that. So how does physical therapy and what you're doing with rising tide compared to some of these other modalities? Yes. So the diversity is about the same, maybe even a little worse than some of the other professions, they're just a lot smaller. And I'll just talk about a little bit of a business strategy from a nonprofit perspective and something that, you know, we talk a lot about from the WebPT side is is staying niche to your core competency and growing as you continue to grow. And so while, yes, we could 100 percent start with PTOT and speech. We have grown at WebPT. We have a lot of data around OT and speech language pathologists as well. We call it rehab therapy. But for me and where we wanted to start, we really wanted to start niche and small and gain a following and gain some processes and practices that then we could replicate in other verticals or other areas like OT and speech. Right. They definitely go hand in hand. But just from a business knowledge and perspective and time to do something really well and get those sort of processes in place, we wanted to really focus on on the world of PTO, which is obviously what I can speak to as my core competency better than I could OT or speech language biology. But I will say we've had a lot of OT's and speech therapists come to us and say, oh, my gosh, when can we make this happen in our OT world? And so we definitely will be there hopefully sooner than later. But we really want to get going to, again, like I said, get these processes that we can then replicate faster and know exactly how to attack the problem and make sure that what we're thinking about in the scholarships are actually going to make an impact. So I believe they are. We've done our research ahead of time, especially working with a lot of universities in knowing that one of the biggest reasons that BIPOC students drop out of PT school and never become a PT provider is because of the financial burden. We know that student debt is just a huge issue in our profession as students go through the PT program because it is a doctorate program. So it's post-doctorate or I'm sorry, post undergrad. And so you already have this undergraduate debt. Now you've got to tack on two to three more years of graduate school to become a physical therapist. And so it's it's a it's a long haul. It takes a lot of commitment, but also takes a lot of financial commitment. There's just not a lot of scholarships and financial assistance out there outside of, you know, loans. And so this is again part of the emphasis of why we want to just start rising tide. What a great compliment to hear from these other verticals, you know, to say, when, when is it our turn? When can we get on this platform, too? Well, we don't have too much time as we wrap up the show, Heidi, and it's been fascinating for me to learn from you. And I'm sure many of our our listeners and viewers as well. With this remaining time, I would love for you to share with us. What does Rising Tide Foundation have in store for the remainder of the year? And, you know, let's talk a little bit more about these scholarships because I'm sure there's there's viewers and listeners alike that either have someone in mind or they themselves are are curious to take a deeper dive. So talk to us about about that. Of course, yeah, we offer two different scholarships. We offer a crust, what we call our crust scholarship. So we kind of have this nautical theme that we've we've got going on and Rising Tide. And the Crest Scholarship is specifically for therapists going or I'm sorry, students coming into the physical therapy profession.  And so it makes a nice dent in their overall tuition and fees. And they we offer three scholarships today in the crust area. And then we have two scholarships, which we call our surge scholarship, which is specifically for students that are I'm sorry, physical therapists who are then going on to a residency program. And those are worth $10,000 or one year. Usually residency programs are one year. And so application processes there. We have a full application online on our website for both of them. The application for crust is currently open. We close that in August and then same thing for surge. And we actually close our surge scholarships in November. So we've got both of them open right now in twenty twenty two for our next cohort of students. That is impressive. Yes, very impressive. So for those of you that are wondering, check out online Rising Tide Foundation.com. And that's Rising with a Z. So for those of you that are watching the show, you can see Heidi's background, R-I-Z-I-N-G is rising. So rising dash tied foundation.com. You can find all of the information on the scholarships. You said Crest and what was the other name? Surge. Surge. OK, great. Yeah, I love the nautical theme. That's what what is the tie in there? I'm curious. Well, it just went with Rising Tide, the name. But I, as a as a leader, have always sort of quoted the JFK quote of rising tides raises all boats. It's been part of sort of my leadership culture, how I think about, you know, community. And so that was the sort of sort of preamble to why the rising tide name. And then from there, we've taken it just from a theme perspective throughout, you know, the culture of of of the nonprofit or our organization as a whole and to kind of taking that nautical theme throughout. I love it. Yeah, we have Beach Comers, which is our selection committee. We have like sandbar meetups because we meet with our scholars every single quarter and do some education with them. So, you know, little fun things that kind of ties everything together. I love that. Heidi, you have been fantastic. Again, for those of you that want to look more into the Rising Tide Foundation, you can definitely check that out. Rising with a Z dash Tide foundation dot com. Heidi Jananga and her team are fantastic and have definitely built this win win scenario for many leaders across the nation. And I love that you really have been, you know, practice what you've preached with this diversity, equity, inclusion. I can tell the intentionality. It shines through you. So thank you so much for that, Heidi. It's been a pleasure. Thank you so much and I really appreciate the opportunity. We do have a blog and you can subscribe to our blog. So if you go to rising dash Tide dot com slash bog and there is a area you can subscribe to our newsletter, which is a monthly newsletter and to continue to learn more and potentially get involved in the future. Yes, I love it. I think I might want to be a beachcomber sometime. Well, I have to say thank you to Julia Patrick and of course to myself for being here. I cannot believe it, but we are marching towards our five hundredth episode and we do that thanks to our sponsors. So thank you so much to Bloomerang Fundraising Academy, your part time controller, staffing boutique, the nonprofit Atlas, nonprofit nerd and the nonprofit thought leaders. So again, thank you for your continued support to have amazing conversations like this one today with Heidi Jenenga from Rising Tide Foundation. If you missed today's episode or you want to go back and watch it or listen to it again, you can do that. We are on Roku, Fire TV, YouTube, Vimeo, just about any anywhere on your smart TV. If you just say the nonprofit show, we pull up. And then now we are also on podcast so we can be found on any of your podcast stations. So we've taken our episodes and we're also moving them into the podcast form. So check us out there as well. And again, thank you, Heidi. Thanks to you and your team and to all of you watching watching today and listening, please stay well so you can do well. We'll see you back here tomorrow.


Hey everyone today, I'm going to show you how to make a balsamic reduction So you don't have to go to the store and buy you know buy it You can make it yourself and save yourself some money because what I'm using today is I'm using an inexpensive bottle of Balsamic vinegar, which was this bottle here 16 ounces was probably about six dollars And if you were to buy a reduction already made for you, it would be at least double that So it's really you know easy to do it only takes maybe about a half an hour But the results are really good and you save yourself some money and you can use this for any number of things I mean, it's just limitless what you can use it for I like to put it on strawberries adds a nice little Fancy little touch to it and some nice little flavor Vegetables comes to mind asparagus grilled asparagus with a little drizzle of this is wonderful potatoes You can drizzle some over your chicken. You can put it on your salad. You could even put it on ice cream It's really that good. So I'm rockin Robin and I'm gonna show you how to do it right after this So let's get into making our balsamic reduction So we're gonna take our inexpensive balsamic vinegar and we're gonna place it into a sauce pan We're gonna put that over medium-high heat I want to bring this actually to a boil and then we're gonna drop the temperature down and just simmer it for about 30 minutes or until this reduces by a good half maybe a little more But we don't want to over reduce it It's gonna start getting thick and syrupy and you're gonna think oh, that's wonderful But if you let it go too far while it's hot and we're still cooking it and you think you know, that's perfect Then it's probably not perfect. Then you've probably gone too far. So you want to do it just before that point and One way to tell is by just you know getting it to reduce by half That's pretty much your indicator that you need to stop. So I'm gonna stir this with a wooden spoon and I'm also going to use Sort of a marker This is kind of weird, but that's what I do if I take the the spoon and I just set it in the bottom of the pan when I first pour it in I got a mark as to how how tall it is in the pan, right? So as it cooks down, I can see where I'll test it again when I think it's halfway there halfway Reduced and then I'll know it's pretty much done or pretty close to it All right, it's starting to boil down. So I'm gonna reduce it the temperature down So that it just simmers and then we'll set our timer for about 30 minutes And you can see how you know, it's Very watery right now, but that will change All right, so it's been 30 minutes and you can see here how much that's gone down. I think you can see you see the bubbles That's what we want. That's what it's been doing the whole time I'll go ahead and test it. I have my mark there in my spoon So it's definitely half maybe just a smidge under now another way to tell because this is going to thicken up quite a bit After it cools is does it coat your spoon? Well, you can kind of see here that it's really is coating my spoon quite well If we let this go too long It'll be so thick that we won't be able to get it out of the squeeze bottle once we put it in there So we're going to go ahead and turn this off and we're going to let it just sit So while we're waiting for our uh balsamic reduction to cool off enough so that we can use it Go ahead if you're a new subscriber click the subscribe button and that notification bell And that way you'll be the first to be notified when my new videos come out every week All right, our balsamic has cooled off. It's nice and cool It's ready to put into my little container here this little squeeze bottle these work great because then you can control How it goes out on your plate I don't have a funnel and so i'm going to just eyeball it and get it right Hopefully I can get it all in the container So as you can see we ended up with less than a cup of balsamic reduction But that's okay because you know you're reducing it by half maybe Two-thirds so it just depends All right, so now I am ready to try this out on my strawberries. I have some strawberries here I'm just going to plate them up here and just give a little drizzle I love how this turned out. It's perfect It's not too thick Look at that guys. It's just perfect So that's how you make a balsamic reduction I hope that helps you out saves you a little bit of money And uh, if you like the video, please give me a comment down below Let me know what you think and if you have any recipe requests Please let me know down there as well. All right guys. Thanks for watching. We'll see you next time


Okay, we're back with the hybrid cloud power panel. I'm Dave Vellante. And with me are Eric Lockhart, who's the corporate vice president of Microsoft Azure, specialized Thomas Cornley, the senior vice president of products at Nutanix, and Indu Keri, who's the senior vice president of engineering, NCI and NC2 at Nutanix. Gentlemen, welcome to theCUBE. Thanks for coming on. It's great to be here. Have it us. Eric, let's start with you. We hear so much about cloud first. What's driving the need for hybrid cloud for organizations today? I mean, why not just put everything in the public cloud? Yeah, well, I mean, the public cloud has a bunch of inherent advantages, right? I mean, it has effectively infinite capacity, the ability to innovate without a lot of upfront costs, regions all over the world. So there is a trend towards public cloud, but not everything can go to the cloud, especially right away. There's lots of reasons customers want to have assets on premise, you know, data gravity, sovereignty and so on. And so really hybrid is the way to achieve the best of both worlds, really to kind of leverage the assets and investments that customers have on premise, but also take advantage of the cloud for bursting or regionality or expansion, especially coming out of the pandemic, we saw a lot of this from work from home and video conferencing and so on, driving a lot of cloud adoption. So hybrid is really the way that we see customers achieving the best of both worlds. Yeah, it makes sense. I wanted to talk, if you could talk a little bit, I don't want to inundate people with the acronyms, but the Nutanix cloud clusters on Azure, what is that, what problems does it solve? Give us some color there, please. And so cloud clusters on Azure, which we actually call NC2 to make it simple and easy. So NC2 on Azure is really our solutions for hybrid cloud, right? And you think about hybrid cloud, highly desirable, customers want it, they know this is the right way to go for them, given that they want to have workloads on premises at the edge and in public clouds, but it's complicated, it's hard to do, right? And the first thing that you deal with is just silos, right? You have different infrastructure that you have to go and deal with, you have different teams, different technologies, different areas of expertise and dealing with different portals, networkings get complicated, security gets complicated. And so you heard me say this already, you know, hybrid can be complex. And so what we've done with NC2 on Azure is we make that simple, right? We allow teams to go and basically have a solution that allows you to go and take any application running on premises and move it as is to any Azure region where NC2 is available. Once it's running there, you keep the same operating model, right? And that's something that's actually super valuable to actually go and do this in a simpler fashion, do it faster and basically do hybrid in a more class effective fashion for all your applications. And that's really what's special about NC2 on Azure today. So Thomas, just a quick follow up on that. So if I understand you correctly, it's an identical experience. Did I get that right? This is the key for us, right? It is when you think you're setting on premises, you're used to doing things of how you run your applications, how you operate, how you protect them. And what we do here is we extend the Nutanix operating model to workload running in Azure using the same core stack that you're running on premises, right? So once you have a cluster deployed in NC2 on Azure, it's going to look like the same cluster that you might be running at the edge or in your own data center. Using the same tools, using the same admin constructs to go and protect the workloads, make them highly available, do disaster recovery or secure them. All of that becomes the same. But now you're in Azure and this is what we spent a lot of time working with Eric and his teams on is you actually have access now to all of the suite of Azure services natively from the workloads. So now you get the best of both worlds. And we bridge them together and you get seamless access of those services between what you get from Nutanix, what you get from Azure. Yeah, and as you alluded to, this has traditionally been non-trivial and people have been looking forward to this for quite some time. So, Indu, I want to understand from an engineering perspective, your team had to work with the Microsoft team and I'm sure this is not just a press release, or a PowerPoint, you had to do some engineering work. So what specific engineering work did you guys do and what's unique about this relative to other solutions in the marketplace? So let me start with what's unique about this. And I think Thomas and Eric both did a really good job of describing that. The best way to think about what we're delivering jointly with Microsoft is that it speeds up the journey to the public cloud. You know, one way to think about this moving to the public cloud is sort of like remodeling your house. And when you start remodeling your house, you find that you start with something and then before you know it, you're trying to remodel the entire house. And that's a little bit like what journey to the public cloud sort of starts to look like when you start to refactor your applications because it wasn't, most of the applications out there today weren't designed for the public cloud to begin with. NC2 allows you to flip that on its head and say that take your application as is and then lift and shift it to the public cloud at which point you start the refactoring journey. And one of the things that you've done really well with the NC2 on Azure is that NC2 is not something that sits by Azure side. It's fully integrated into the Azure fabric, especially the software defined network in SDN piece. What that means is that you don't have to worry about connecting your NC2 cluster to Azure to some sort of a network pipe. You have direct access to the Azure services from the same application that's now running on an NC2 cluster. And that makes your refactoring journey so much easier. Your management plan looks the same. Your high performance notes like the NVME notes, they look the same. And really, I mean, other than the facts that you're doing something in the public cloud, all the Nutanix goodness that you're used to continue to receive that. There's a lot of secret sauce that we've had to develop as part of this journey. But if you had to pick one that really stands out, it is how do we take the complexity, the network complexity of a public cloud in this case Azure and make it as familiar to Nutanix customers as the VPC construct, the virtual private cloud construct that allows them to really think of the on-prem networking and the public cloud networking in very similar terms. There's a lot more that's drawn on behind the scenes. And by the way, I'll tell you a funny sort of anecdote. My dad used to say when I drew up that, if you really want to draw up, you have to do two things.  And I would say I would add a third, do a cloud development with the public cloud provider of the partner. This has been just an absolute amazing journey with Eric and the Microsoft team and you're very grateful for their support. I need NC2 for my house. I live in a house that was built in it, 1687 and we connect all the new and it is a bolt-on. But the secret sauce, I mean, there's a lot there, but is it a pass layer?  You've done more than that, I'm inferring. You know, it's actually an infrastructure layer offering on top of which you then obviously run various types of platform services. So for example, down the road, if you have a containerized application, you'll actually be able to take it from on-prem and run it on a NC2. But the NC2 offer itself, the NC2 offering itself is an infrastructure level offering. And the trick is that the storage that you're used to, the high-performance storage that you define new tenants to begin with, the hypervisor that you're used to, the network constants that you're used to like micro-sedmentation for security purposes, all of them are available to you on NC2 in Azure, the same way that you're used to do on-prem. And furthermore, managing all of that through Prism, which is our management interface and management console, also remains the same. That makes your security model easier, that makes your management challenge easier, that makes it much easier for an application person or the IT office to be able to report back to the board, that they have started to execute on the cloud mandate and they've done that much faster than they'll be able to otherwise. Great, thank you for helping us understand the plumbing. So now, Thomas, maybe we can get to the customers. What are the use cases that are gonna emerge for this solution? Yeah, I mean, we've had a solution for a while, and this is now new on Azure, it's gonna extend the reach of the solution and gets us closer to the type of use cases that are unique to Azure in terms of those solutions for analytics and so forth. But the kind of key use cases for us, the first one, you know, if you talk about it is migration. You know, we see customers on the cloud journey, they're looking to go and move applications wholesale from on-premises to public cloud. You know, we make this very easy because in the end, they take the same concept that were around the application and we make them available now in the Azure region. You can do this for any applications, there's no change to the application, no networking change, the same IP config will work the same whether you're running on-premises or in Azure, the app stays exactly the same, manage the same way, protect it the same way. So that's a big one.  I need to do that with a given timeline. I can now move first and then take care of optimizing the application to take advantage of all that Azure has to offer. So migration and doing that in a simple fashion, in a very fast manner, is a key use case. Another one, and this is classic for leveraging public cloud for what you're doing on-premises is disaster recovery. And something that we refer to as elastic disaster recovery. Being able to go and actually configure a secondary site to protect your on-premises workloads, but having that site sitting in Azure as a small site, just enough to hold the data that you're replicating and then use the fact that you cannot get access to resources on-demand in Azure to scale out the environment, fail over workloads, run them with performance, potentially split them back to on-premises and then shrink back the environment in Azure to again, optimize costs and take advantage of the elasticity that you get from public cloud models. Then the last one, building on top of that, is just the fact that you cannot get bursting use cases. Maybe running a large environment, typically desktop VDI environments that we see running on-premises. And I have a seasonal requirement to go and actually enable more workers to go get access in the same solution. You could do this by sizing for the large burst capacity on-premises, wasting resources during the rest of the year. What we see customers do is optimize what they're running on-premises and get access to resources on-demand in Azure and basically move the workloads and now basically get combined desktop running on-premises, desktop running on-NC2 on Azure, same desktop images, same management, same services and do that as a burst use case during say your retailer that has to go and take care of a holiday season. Great use case that we see over and over again for our customers, right? Then very much complimenting the notion of look, I want to go to desktop as a service but right now I don't want to refactor the entire application stack. I just want to be able to get access to resources on-demand in the right place at the right time. Makes sense. I mean, this is really all about supporting customers' digital transformations. We all talk about how that was accelerated during the pandemic but the cloud is a fundamental component of the digital transformations. And Eric, you guys have obviously made a commitment between Microsoft and Nutanix to simplify hybrid cloud and that journey to the cloud. How should customers measure that? What does success look like? What's the ultimate vision here? Well, the ultimate vision is really two-fold, I think. The one is to first is really to ease a customer's journey to the cloud to allow them to take advantage of all the benefits of the cloud but to do so without having to rewrite their applications or retrain their administrators or to obviate their investment that they already have in platforms like Nutanix. And so the work the companies have done together here, first and foremost is really to allow folks to come to the cloud in the way that they want to come to the cloud and take really the best of both worlds, right? Leverage their investment in the capabilities of the Nutanix platform but do so in conjunction with the advantages and capabilities of Azure. Now, secondly, it's really to extend some of the cloud capabilities down onto the on-premise infrastructure. And so with investments that we've done together with Azure Arc, for example, we're really extending the Azure control plane down onto on-premise Nutanix clusters and bringing the capabilities that that provides to the Nutanix customer as well as various Azure services like our data services and Azure SQL server. So it's really kind of coming at the problem from two directions. One is from kind of traditional on-premise up into the cloud and then the second is kind of from the cloud leveraging the investment customers have in on-premise HCI. Got it, thank you. Last question, maybe each of you can just give us one key takeaway for our audience today. Maybe we start with Thomas and then Indu and then Eric, you can bring us home. Sure. So the key takeaway is Nutanix Cloud clusters on Azure is now GA. This is something that we've had tremendous demand from our customers both from the Microsoft side and the Nutanix side going back years literally, right? So people have been wanting to go and see this. This is now live GA open for business and we're ready to go and engage and ready to scale. This is our first step in a long journey in a very key partnership for us at Nutanix. Great, Indu. You know, Dave, in a prior life about seven or eight years ago, I was part of a team that took a popular tax preparation software and moved it to the public cloud. And that was a journey that took us four years and probably several hundred million dollars. And if we had had NC2 then, it would have saved us half the money but more importantly would have gotten there in one third of the time. And that's really the value of this. Okay, Eric, bring us home, please. Yeah, I'll just point out that this is not something that's just both on or something we started yesterday. This is something the teams, both companies have been working on together for years really. And it's a way of deeply integrating Nutanix into the Azure cloud. And with the ultimate goal of again, providing cloud capabilities to the Nutanix customer in a way that they can take advantage of the cloud and then compliment those applications over time with additional Azure services like storage, for example. So it really is a great on ramp to the cloud for customers who have significant investments in Nutanix clusters on premise. Love the co-engineering and the ability to take advantage of those cloud native tools and capabilities, real customer value. Thanks gentlemen, really appreciate your time. Thank you. Thank you. Okay, keep it right there. You're watching accelerate hybrid cloud, that journey with Nutanix and Microsoft technology on theCUBE, your leader in enterprise and emerging tech coverage. Organizations are increasingly moving towards a hybrid cloud model that contains a mix of on premises, public and private clouds. A recent study confirms 83% of businesses agree that hybrid multicloud is the ideal operating model. Despite its many benefits, deploying a hybrid cloud can be challenging, complex, slow and expensive, require different skills and tool sets and separate siloed management interfaces. In fact, 87% of surveyed enterprises believe that multicloud success will require simplified management of mixed infrastructures. With Nutanix and Microsoft, your hybrid cloud gets the best of both worlds, the predictable costs, performance, control and data sovereignty of a private cloud and the scalability, cloud services, ease of use and fractional economics of the public cloud. Whatever your use case, Nutanix cloud clusters simplifies IT operations, is faster and lowers risk for migration projects, lowers cloud TCO and provides investment optimization and offers effortless, limitless scale and flexibility. Choose NC2 to accelerate your business in the cloud and achieve true hybrid cloud success. Take a free self-guided 30 minute test drive of the solutions provisioning steps and use cases at Nutanix.com slash Azure TD. Okay, so we're just wrapping up Accelerate Hybrid Cloud with Nutanix and Microsoft made possible by Nutanix, where we just heard how Nutanix is partnering with cloud and software leader Microsoft to enable customers to execute on a true hybrid cloud vision with actionable solutions. We pushed and got the answer that with NC2 on Azure, you get the same stack, the same performance, the same networking, the same automation, the same workflows across on-prem and Azure States, realizing the goal of simplifying and extending on-prem workloads to any Azure region to move apps without complicated refactoring and to be able to tap the full complement of native services that are available on Azure. Remember, all these videos are available on demand at thecube.net and you can check out siliconangle.com for all the news related to this announcement and all things enterprise tech. Please go to nutanix.com there's of course information about this announcement and the partnership, but there's also a ton of resources to better understand the Nutanix product portfolio.  So check that out. This is Dave Vellante for Lisa Martin with theCUBE, your leader in enterprise and emerging tech coverage. Thanks for watching the program and we'll see you next time.


So you actually make big machines that are involved with the chip sets and everything. So what do you do at the company? Yeah, exactly. We are developing, producing and selling large programming systems. So those programming systems are programming on the chip level. This means the devices which can be programmed, whether it's flash memories or microcontrollers, secure elements, secure microcontrollers, et cetera. They are put into the system by Trey or by Reel. There they are programmed and then they are put to an output medium which is once more Trey or Reel and then can be used in the production. So right there is your slides where you talk about what do you introduce the company? Okay, short introduction of our company. So data is US-based headquarters in Redmond. We are founded in 1972. So we are nearly 50 years on the market already. What do we do? We produce and sell silicon device programming equipment and security deployment as a service. And this is basically what we will talk a little bit more today as well. When I look at some one of your slides, for example, there's a lot of silicon partners. You're working with ARM, with the NXP, ST, Renaissance, Microchip and also the service providers. So what is your role with all these companies? So starting with the silicon partners with those we are in close contact to get all the information about their devices and to be able to program and provision their devices with our system. So to understand that technology, their needs are to deal with the devices they produce. And regarding the service providers which are named here, those are the service providers who already now use our Centrix security deployment solution. So that means the system is on their place. We are supporting this and the customer can use this and offer this as a service to his customers. So maybe we can go back to your slides right here. Maybe you can, so what are you talking about at the embedded world? So let me skip here the slide and go to one more. So we are talking about security. And if you look on the security landscape, there are different players on the landscape. These are the OAMs, the service providers, the enterprises, the consumers and all they have different needs. And the question is, how can OAMs deploy advanced silicon security in a cost-effective way? And what has to be deployed are these different applications which they are needing. So it's a the identification, identity, cloud onboarding, secure boot and others. But which part do you provide in this? And so there are all these chips, right? The chip provider, make the other CPU, the ARM SSEs or something like that. And what do you do? Your big machine does a package or something or what do you do with this? So I think this is the slide to explain it a little bit more in detail. So we are producing the big system which is here in the middle and all the software around which is needed to program and provision those devices which are produced by NXP, ST and all the other large companies. So our system takes those devices, puts the data in, puts all the secrets, keys, credentials into those devices and repacks them and then they can be used in the manufacturing line. So a chip provider is making a chip and you are putting stuff around the chip physically or is it to do with firmware or? So the chip provider is producing the chip and our customer usually are either OAMs or programming centers. They have a need to program those chips to put security into these chips. So they are purchasing our equipment, our centrics equipment for example and the process line is basically divided into two steps. So we have one step which is happening at the OAM. The OAM is using a software which is the Centric Pro Creator and with this software, he defines all settings which are needed for those devices, all functions, features. He adds keys to this, he adds certificates, he wraps and encrypts this and transfers these to the security provision system which is based on the customer side and here on the customer side, there's a system, the blank devices are put into the system, the devices are programmed and provisioned and then repacked and once more given to the factory, to the electronic factory for further processing and putting it on the PCBs already. So it could be like end users who want to make something extra secure something but yeah, there's data, input, output, right? That's the name of the company, right? So you are... Yeah, basically what we are producing is programming equipment. So that means that each company or each manufacturer who has an electronics production line and needs data into the devices, into his devices. He's using in this line, can use our equipment to put this data into those devices and with the Centrics, this is then one step further so it's not just putting data into the devices but it's also securing the devices using keys and certificates and other security credentials and thus making the device really unique and secure against counter-fight and things like this. All right, so if I just do a Google search for data IO programmer, there's a bunch of results. Are they all from your company in the last 50 years? Some of them, yes. I think there's not only our... So it looks like that. ...shown but this large one, yeah, basically we have two kinds of equipment. We have some desktop equipment and we have the large automated programming systems which are used in the large electronic productions. Is that also part of your technology there? We're looking at? No, not really. No, not this one, sorry. So the Google search shows...   All right. And then it's a big machine. So who buys these? I mean, you already mentioned, right? Yeah, so these systems are bought by electronic manufacturers. This might be e-mess companies, OEMs and programming centers as well who provide the programming of the chips as a service to other electronic manufacturing. So what more you would show in your presentation? Did you have a round table at the Embedded World? Yeah, we had several round tables here in the Embedded World especially to show our centric solution for the secure provisioning of devices and where we were also showing a live demo on our Centric Product Creator software which is new and which also was we get the... Just look at my... So we were awarded with the... Well, we would like to have been awarded with the Embedded Award. Unfortunately, we just came into the last three but another company got this award. But two years ago, we were awarded with the Embedded Award for our centric solution in total. This year, we had the chance to get it also with further development of our product. And this is the centric's video that explains... But maybe it also shows similar stuff that what you're showing on the slides. Yes, it's similar, it shows once more who are the players on the field of the security who has need in security and the different players have different focuses what they need in the whole process. So for the enterprise, for example, they have to be robust according to future requirements which are in the market. The customers, of course, they want to have that their identity is protected or don't want to have the possibility of counterfeit of their products. And here you see some pictures which as of today were in the traditional in-house deployment of security which are the roadblocks. The high cost, it was high complex. The lack of collaboration tools between production and development and all those things we are addressing with our centric solution to make it much easier and to simplify all this process. All right, and maybe Andres, are you going to show how it works or what are you going to talk about? I can show, I was planning to show the user interface how the end user or the OEM would use our software to set up his security credentials so that they then can be used in production to start provision devices. So maybe you can share your screen how you do that, Thorne. Oh, yes, let me just show it. And this is the video is continuing there to show more of the security deployment as a service. Yes, deployment as a service means that we have a service model which allows our customers really to have really low upfront cost. We have no minimum quantities in this process so we can start really with just one device or go to millions of devices to program. And it's a really easy to use process. We have, and this is what Andres will show, some predefined use cases. So to make it for the customer easier to get all the input into the system which is needed or requested by the chip manufacturers. We have a highly secure solution here. It is compliant to 540. It supports hardware rules of trust. The secures are cryptographical protected. And we offer it as a service. So basically our customers pay just per part or they can upgrade existing programming system they have in the field already which belong to the customers to add this service to the service that they provide today already. So is your technology deployed in millions and millions of products out there? So this was one thing also on the first slide. We have an installed base of more than 300 of our programming systems worldwide. And with those we cover basically a capacity of about one billion devices to be programmed per year. One billion chips per year. Can be programmed per year with an installed base we have with our devices. So these machines are like a desktop size or something like that but they can process tens of hundreds of millions even. Yeah, you see it here in the middle in this picture there are some of our systems. So there's a no desktop system. They really stand alone, large systems for production purposes, have a high throughput. All right, so maybe I can share Andrea's screen. Yes, please. And what are we looking at here? We're looking at the software that OEM would use to set up his security credentials. Let me show the demo by demoing, setting up credentials for an Infineon TPM 2.0 device. So just selecting the device, selecting the software version. At the next step, the software will show the so-called predefined use cases. Predefined use cases are settings and groups of settings defined by data and the device manufacturer to cover the most common settings in order to make it easier for an OEM to find out the correct settings. In this example, we will be using selecting chip authenticity to check that the device was indeed manufactured by Infineon. We will also select creating an anti-counterfeit identity and creating a cloud onboarding identity. These are two identities established in the TPM device that will be used later in the end product to properly identify the device and bind them to the OEM producing the device. And by the way, any combination of use cases can be used or selected. So this is a software people use when they are connected with, for example, the PSV7000? No, that's the whole point that this software is standalone. It can be used at any laptop, any PC at the OEM site. The OEM, there's no requirement to be connected to the actual programming facility. As this would kind of defeat the purpose of allowing the OEM to easily set up a product definition without having access to the programming center, to the factory. So the programming center, the factory, as you call, is 300 physical locations in the world that have these bigger machines? Not 300 locations, but 300 machines. And think about in Europe, about 20 to 50 locations. So it could be a programming house. It could be an off-site electronics manufacturer. It could be your own factory to produce electronics. Either one works. Are there many thousands and thousands of people that understand and know how to use this? That's hundreds, yes. Hundreds. And so the people that work with this software are, their role is to optimize, finalize before mass production or what is this part? The role is handing over to mass production and the people who would be using it are typically software engineers or security experts. So these would be the persons that are familiar with how security works, how credentials works, and those are the people managing those credentials. When it says anti-counterfeit identity security going on in there, how do people counterfeit chipsets or machines or products or is it something that happens? Absolutely. In today's world, every single product is affected by counterfeit. It doesn't matter how small or how little the value are. The higher the value, the more likely it is that something will be counterfeit. But how can they counterfeit chipset from Renezas or they will get the chip differently and then counterfeit the product? You can counterfeit the whole product by rebuilding the PCB and the hardware. That's relatively easy to do if you have the right equipment. And then the only thing that can be done by an OEM to make sure that this hardware was actually built by him is by using security chips. And those security chips then having a identity that can be bound to the OEM. So a cellphone manufacturer puts in a chip, a security chip provisioned by this cellphone manufacturer and this identity in the security chip will then be used in the field to verify that this piece of hardware was actually manufactured by the OEM and is not a counterfeit product. And these modern Cortex M33 kind of chips have hardware security on the SoC. Is it something like that that can be used for this or where is the security chip? It can be either one. They're different classes. The easiest class is a standalone security chip. So it's a single piece of hardware that only manages security and as keys and identities stored. The next higher class would be secure microcontrollers. That is, as you said, a microcontroller with additional hardware integrated. And this hardware will be used to store secret identities. And it's completely impossible to counterfeit that. I wouldn't say the word impossible. The goal is to make it as hard as possible so that it's no longer beneficial. So that cracking the security will cost more than the benefit is. And there really are like in China or somewhere in Thailand or something, some companies trying to counterfeit a whole bunch of stuff. And because I could imagine that it requires so much work that it doesn't, it's, well, I guess there's some products that are, there's maybe more attractive for them to try to counterfeit it, I guess. Of course, not everything will be counterfeit, but almost all products are in danger of being counterfeit. And when I look behind you, it says trusted, secured, integrated. So it's not only about anti-counterfeit, it's about many other things, right? Counterfeiting is one risk. The other risk is that the product could be manipulated. Speak of a microcontroller in a car and somebody would change the firmware or actually the motor engine software, that's a common problem. So manufacturers need to make sure that only verified firmware is installed on the product. That third parties are not able to install manipulated firmware. So when I go around your website, there's stuff on their solutions. So the automated programming systems, the centric security provisioning, that's what you're talking about, right? Yes.  The desktop programmers are the manual ones, you mentioned, and the others are really big standalone systems. PSV7000, PSV5000 are the big standalone systems. But these are the smaller ones like that? For automated programming, and those are the small manual programmers. They have to put the chips in really manual, so these are for labs or for first articles, for example, but not for mass production. So there are slots to put the chip in each of these? Exactly. In each of these sockets, you have to put the chip and this is the same technology which is then used in the large systems. There's the differences that the chips are put into these programmers then by a handling system. So it's fully automated. These kind of machines, they cost like tens of thousands or hundreds of thousands or what kind of, do you talk about that, the prices or? Well, yes, so it's more hundreds of thousands, yes. So it's very specialized, very precise kind of technology that goes on in there? Exactly. So such a system, if you're looking on the large PSV7000, the program up to 2,000 devices per hour and it's running really 24-7. So it's really for high volume mass production. And what goes in there with these rolls? On these rolls, these are the tapes with the chips. So the customers get them on tapes, for example. And the system takes them out of these tapes, put them into these programming sockets that they are programmed and provisioned. And if this process is finalized, the handler takes them out of this socket and puts them to the output device which can be once more the tape. And then this tape is put to the production line. So your machines are used by SMT lines? They are used by S-manufacturers who use SMT lines as well, exactly. So it's like your machine would be one of these machines on the way in SMT? It would be in parallel to this. So the offline programming is a parallel process. So the process in the SMT line, that's not adding a process time to the process of the SMT line because it's a parallel process. And when you look at automotive flash growth, we're talking about there's more and more data, more and more cameras, more and more chips in these cars. Exactly, the data needs of cars are really rapidly growing. And as a result, you need high-speed programming capacities and possibilities to program these very large data files. And if you would do this in the production line, this would mean it would add a lot of time to the production of the boards. And therefore, this is done here as a parallel process, which is not adding any time to the production line. All right, so you are a very important part of the industry, like everybody who does chips as a customer? Of course, we are an important part of the industry. So programming is something in today's electronics, you always have something which has to be programmed. So basically for each production of electronics, our equipment is something they can use. All right, so what else are you talking about? You've been to Embedded World for many years, your company, for the last 50 years. Now, I don't know how long Embedded World has been going on, but... Well, we have usually been at the Protonica exhibition and we started to join Embedded World about four or five years ago. Then we introduced our century solution because then we started really to deal with security and this was a perfect fit for the embedded systems. There is one process change when it comes to security. In the traditional electronics development world, usually a product is developed, so the hardware is developed, the software is developed, it's tested, released, and then when everything is done and finished, then you hand it over to production. So that usually means that the software development engineer develops his software, he finishes the project, the project is done and over with for him, and then a year later maybe there's the transition to mass production. The problem in that process is that the people who are involved in development, they may not be available anymore because they're already on the next project. Now that's a problem you can work around in the traditional electronics manufacturing, but this is starting to cause big headaches when we talk about security because with security you need to provision keys and everything into the devices in mass production and you need to set up this process during development time. Not after, not after you need to develop the process and you need to set up mass production as early in the development process as possible to make sure that security really works and there are no holes in the security design. For this reason we have been going to the starting to go to the embedded show to get more contact to developers to make people, to make sure that people understand the issues in the process or the changes that are required in the development process to really include security in their devices. So our goal is to address the development engineers, make them understand and aware of the process changes and how security affects mass production of electronics. So what are the demands that they have? What did they hope that you would bring? What's next? Do you have stuff on the roadmap also that you're talking about? Or what is the discussion usually at the embedded world? The discussion is usually, here's my product, how do I get it into mass production or at least that's what we are talking about. And it's about more and more devices to be supported by our system. So we have, it's also on the web page a list of devices we support already today and we are adding more and more devices. So the more and more, for more and more projects, this can be used in the long end. All right. So every chip that goes out there in the world and especially in more and more important products is more and more security in consideration. Like 10, 20 years ago maybe cars didn't really consider anything about security, right? They were just, I don't know, running kind of like open or something like that. But now everything is, everybody wants to have more security everywhere and they might have 100 chips and they all need to be secure and they need to have unique IDs, unique security in each of the chips, identifiable stuff in there and you get in there and you make it all. We make it possible to do this really in mass production with the parallel and secure process. All right. Go ahead. No, please go ahead. Yeah, what you were saying. The device manufacturers are adding exactly those features into their chips. If you look at the changes in the microcontroller development, almost all families are adding secure elements or secure features to their microcontroller families. And when they do that, it provides you with more access, even more, you can put all your stuff in there. It provides the OEM, the user developing the application with the ability to put secure stuff in there, secure keys, secure identities and so on. All right. Cool. So how many roundtables did you do in an embedded world? We had a roundtable every day and so on these roundtables, we were exactly talking about these security issues and doing a live demo every time about the ProCreator software to show how this is really done at the OEM. And in addition, we had also every day a jump in discussion also with different themes about security, it was also quite interesting to see how many people were participating in those. Nice. So I'm trying to load right here, this is your, right there, this is your embedded world digital booth, right? Exactly. With these images also, showing the machines. Exactly. So this is then inside the machine showing the two heads, which are picking up the devices and putting them into the sockets to be programmed and then processing them further. And here you see the sockets in which the devices are put into this and programmed. Once more, some images of the machine. Here an example with a tray. So that would be full of chips? Yeah, this would be full of chips. So this is one of the input-output options to have the chips on tray, the others would be on tape. All right. Colleagues. And here's a scene at ML chip. Yeah, so you see just a bunch of chips showing that we can handle really each size and each vendor of chips can be handled by our systems. Why do I see an SD card? Well, also SD cards are being pre-programmed sometimes. Also, this can be done with our systems. All right. So this is what happens and people can also watch the video. Maybe it's the one we were checking out before. Or is it the different one? It should be the same. The same, yeah? And that was the embedded world and your colleagues right here, your contact.  Exactly. It can be downloaded here, of course. We have the data sheet of our center solution. We have our general portal catalog. So all information can be found here on the web page of the show, of the embedded, and of course on our web page as well. All right. Thanks a lot for talking about your technology on my YouTube channel here for the embedded world 2021. There's just one question came in. Any use case for automotive industry like connected cars? Yeah, we were talking about that a little bit before, right? This is a big deal. Exactly. Automotive is our largest customer segment. So about 60% of our sales is in the automotive sector. I think we are well known there and can support really every use case. Pretty much like the top 10 car manufacturers in the world, they all your customer or? So it's the automotive companies. It's not only the car manufacturers. These are the large OEMs for the cars like Bosch, Continental and others. So nine out of 10 of them are our customers. All right. So that's everybody. So the one that is not your customer, they don't care about security. I'm joking, but they do something else, right? Yeah. Okay. Cool. So thanks a lot and thanks everybody for watching and more information on your website and you will have maybe more YouTube videos and stuff in the future. Maybe it'd be nice to see how these big machines work and what goes on because it looks like it could be great to see that on video. Yeah. Thank you very much. Thanks for your time. Thanks for watching.


like to take this opportunity when they made the historic breaking time and then the flight itself which is our way of saying that just have been no problem out of people at Michigan who were talking yesterday to them it thought has been so smooth that we simply haven't had to talk to the ground a whole lot to mission control which makes it seem like there's nothing going on what it really means is that the plan that they come up with every day we execute it it's set out to do we have complete. Hi this is Nedra Pickler from the Houston Chronicle anyone can jump in on this one maybe you commander House also now that you you're beginning flight day 15 can you talk about any problems that have come up with such a long mission as NASA prepares for longer missions with the space station talk about how you have been affected physically and mentally by being in space for two weeks. You do need to continue exercising we have an arcometer which allows us to exercise and we try to get about 30 minutes per person per day and we have learned already in the program that that's an important thing for us to do it really helps your readaptation to 1g when you come back home and that's mirrored by what the Russians have learned they put even more emphasis on exercise every day I read that they were doing up to two hours per day on the bike especially prior to re-energize earth's atmosphere at the end of the mission so that's I think that's the one thing you need to concentrate on we know it we know that you get dehydrated up here so we try to pay attention to drinking enough liquids every day to make sure that we keep the blood volume up over the long term calcium and some other long-term effects which we really don't have to worry about so much on a 16-day flight but one thing I have been happy about very happy about on this cruise we've all stayed healthy we've had no colds as you can imagine being cooped up in a small space like this if one person comes down with a flu or the cold or virus it's quite possible for it to sweep among the whole crew we just have not had that everybody has stayed very very healthy and that has made this flight very pleasurable for Janice can you talk about how you see this mission helping in future space exploration the primary focus of this mission of course is to bring research results back for people to use on the ground some of those results can also be used in space in particular we have many experiments on this flight express rack for example that are targeted towards the International Space Station we're using them this flight as a test bed to test some of these out early on as we're still building the hybrid for space station the combustion module that we just are in the process of finishing up we'll do the last runs on today and tomorrow is a kind of space station experiment where you can change the hardware during the flight and would allow us to change experiment as we go along an evolution of space station that's example of things that are directly targeted towards space future programs but most of this 90% of the work up here is targeted towards your flight is certainly very similar to what I think a lot of us can expect when space station operations began in a few years and it's certainly been as big a success and it's right in terms of goals accomplished as the Mars Pathfinder for example yet Pathfinder is certainly generated much more public interest and I'm curious if if any of you would have any thoughts about this is that a problem for space station down the road is it difficult to sell the kind of science that you're going to be doing on the station versus the high drama missions like a Mars Pathfinder or one of the planetary flights I think in the short term things like the Mars Pathfinder which are truly a great achievement really sparked the public interest and that's really good for the space program in general as we start building the space station I think you'll see a lot of public interest and then as the science results start feeding back into society on earth and really improving the quality of life I think people will really come to appreciate just exactly what we're doing in space and what a fine investment in the future of the country in the world that it is just looking back at the at this flight which has been obviously a major success I guess for you guys in terms of your of your goals what is the significance of it long term I realize you don't have results yet but I'm thinking in terms of is this an incremental step forward in the kind of research you're doing are you making major steps forward how would you how would you describe the scientific significance of thanks the nature of research in general not just in this program but in all over the research programs everywhere is an evolutionary process you build on the research that came after you and you feed to the that came before you and you feed to the research that comes after you and this flight is a perfect example of all those various ranges the combustion experiments by a large on this flight our first time flyers are doing very basic research that's never been done anywhere else before so many experiments like the protein crystal growth experiments are one of the long series that started way back in the early days of the space program and built on ground-based research and continues to build a new ground-based research we expect that to become a big player and future space programs but it's in the middle of its evolution and you can't point to this flight is being particularly significant some of the other experiments like the space station we talked about earlier are part of a design process so there's a big range of things here I don't know that we'll be able to point to any single experiment and say this one was really a pathfinder but I think you'll find that the suite of experiments we have on board as has been true of all the space emissions in the past and hopefully in the future all contributing good science and good results to help improve all those programs this evening we have a little bit of what we've been doing over the day today and then we'll follow it up with a couple of live internet questions okay we've already told you about Astro PGBA that it's a plant growth experiment what we want to show you today that is in fact we do have some growth during the last two weeks concentrate on the center top of the screen the large broadleaf plant there and see how it changes here as we flick over there's about that that's about 12 days worth of growth in space you'll see some of the plants are bigger with more leaves on it also this plan is designed or this experiment is designed just to understand basic plant growth and how it differs in zero gravity some of these that we have back in the space that modules called the express rack this is actually a piece of the International Space Station we'll be launching it in very short few months here this rack is designed to accommodate mid-deck locker type experiment so that we'll be able to launch experiments in the shuttle in the mid-deck area and then transfer them over to the space station where they'll be mounted in the express rack operate there and part of this mission what we did on day two was take an experiment that was mounted in the mid-deck for launch we transferred back to the space of that module and today we were transferring that back in the mid-deck to get ready for landing we unbolted we transfer through the tunnel and here we're reinserting it down in the mid-deck the locker position we re-bolted in there and we're ready to come home and power it on like I said this is actually a piece of the space station we're flying today and it worked just great it was a superb way to start the space station era this combustion module one experiment is also a precursor to space station operation operational equipment the idea here is that we have separate experiment modules that can be inserted into the combustion chamber as necessary fortunately on our mission so far we've been able to get so much done in the time available because of the great planning from the ground team that we're able to put this module back in and do some more experiments with it it was already in the first half of the mission this is a laminar soot processing experiment and the purpose is to study soot formation one question that comes up we answered the essay is what where do we burn these little fires and this is one of the combustion chambers in which we light the little fires for study there's a there's a end cap that goes over this and then another panel also so it's all sealed up very safely from the change the module where we're working what type of computers we fly on board well the general purpose computers that actually control the shuttle and keep all the systems of the shuttle under control the five AP 101 we also carried two three eighty sixes and nine four with a commander in pilot to practice approaches and landing sure from Albany Georgia wants to know how we sleep and if it's comfortable well this is a sleep station we're taking you log inside one of the space shuttle Columbia sleep stations we have sleeping bag across his head and closes the door it's very quiet and dark inside comfortable I do not strap myself down I float around inside all night so sometimes it can be difficult finding the door in the morning because it's so dark in there on the flight deck and I think this might be our final crew choice downlink for the mission and we wanted to thank everybody and thank you especially all those people in mission control that have been with us all along for all these numbers of days and we hope to clean up Columbia Houston we copy all and I especially appreciate a very healthy Columbia and also for the rest of the team we appreciate all the great downlink you've given us if we feel like we've been on board right with you hello there's Dan golden who am I speaking to good morning I think it is mr. golden not good afternoon sorry good afternoon mr. golden specials Roger Crouch and this is specialist Mike they're ready to talk to you and looking forward to it Roger is upside down again or is he right side up well let me turn it over to the senator you're his constituent and I think he'd like to talk to you Roger good to talk to you again I'll tell you it seems like yesterday that we were talking to the students at the John severe middle middle school in Kingsport and they were asking you asking you know what it's like to be weightless and looking at you upside down I'll have to ask that question once again for them what's it feel like to be talking upside down actually it's no perception of upside down my brain right now as I looked down the length of the space I think this is like a lighted aisle in an airplane or something like that so it's just a matter of perspective as I said earlier but it's really a great feeling to be up here I wish it I could describe it so that it could people could relate to it it's incredible right I need to do two things I talked to your mother about 30 minutes ago in Ventress County and she said that she talked to you last week but as you were flying over Africa you went so fast she didn't get a chance to say I love you so I'm going to pass that on and that she's counting the hours till you get back home so I'm going to get that in real quick real quick I really appreciate that mom's really been packing this thing so I'm sure she's keeping everybody straight back there in Tennessee great Roger listen I did also talk to one of the students that you and I talked by video conferencing when you were in my office and we talked back to Tennessee and I called Terry Taylor who is 13 years old in the eighth grade there and she says two questions one question as an astronaut in space do you think we'll ever be able to live out in space and even on other planets I'll let you answer that one first I think certainly we'll be able to live in space incredible how the body can adapt you as a doctor know that the body is an incredible miracle almost every day way that it copes with things coming to space is not a problem the only problem is the shock of going into and out of a really severely different environment like one G and low G so but when you're here it's just it's just a great feeling a great place to be other planets I think will be the same issue that there'll be the travel to that planet where your body will acclimate the space and then our low gravity environment and then acclimate to the level on that planet will be a shock for the body but the body will adapt it quickly I think well that is great and I'll hopefully she's watching this right now and I'll pass that on to her she's going to be going to space camp in Huntsville later this month and she asked me to ask you if you feel that this was a good learning experience for kids to learn what astronauts do that is going to space camp question a lot from the children that I talked about the various public speaking things that we do and I've never been to space camp itself because that program came into effect after I was passed that time frame but I have talked I've been through that program I've been to the program several times and they all come back very excited and to my mind have a much better appreciation for what we do up here it's a very well-run program and it's the kids that go through it get a lot of it fortunately they say that we need to terminate our conversation but I'll tell you Mike and Janice and Roger it is a real privilege and a real pleasure for me as a scientist as someone who admires so much what you're doing to be able to talk to you directly you're an inspiration for the country an inspiration for students who are studying science and an inspiration for all of us thank you very much and I really appreciate you taking time out of your busy schedule to call us today we know that you're a very interested person in education in the country and one of the things that we're real interested in is contacting the children and getting them interested in science and education and we think the space program has a real mission in that field