Good morning everyone welcome to today's vlog. Oh This is my life Okay, much better. Hey guys welcome to today's vlog I am just doing a little day of my life work edition And so today I have to go to UCLA for some interviews and then I have a three-hour studio session I'm just getting some work done So I thought I was taking guys along with me very very exciting to recording with Keaton and her mom today So Keaton and her mom are both in town and I'm very pumped about that, but Right now it is 7 30.  I will have I have these scrunchies linked on my Amazon shop page They're like the best ones You know when you have scrunchies like the velvet ones at urban were popular for some time and those just like ruin your Hair I feel like my hair just got really gross from them So these are the best ones because they don't mess up your hair, but anyways I still tan last night so I just feel not that I'm like tan, but I'm tanner than I was and I just feel way more myself like It's amazing little little soft handled you for your confidence, you know, so anyways, I'm on my head. I'm on my way to Pilates I'm actually listening to the okay sis podcast with me on it Which I love this episode. I'm biased cuz I'm on it and it's literally my episode But I love this podcast and I love the episode with them So if you guys want you to check it out and also check out my podcast. I'll be so much. It's always linked down below Guys, I'm literally about to talk about hot bodies And I'm in the lot I already had my like current fixation obsession already ready and it still is now There we go, okay, I'm gonna go in go work out with my favorite teacher daylight literally so excited Okay, I'm out of Pilates and I just made my new video live And I had an Instagram post already ready to go I'll typically like put it up in my draft so I can just hit post in the morning Just promoting my new office tour, which is so exciting So because haven't seen that video yet. Be sure to check it out. Also, that's kind of scary 66.6 great All right, so I'm now back home. I'm about to shower I'm out for the day guys. It's the highest 91 and it's October so freaking miserable So I'm wearing a dress which I didn't really feel like wearing today, but it's so fall Oh, so I'm kind of into it. At least it like feels a little bit fall at the colors of fall I don't normally wear colors like this, you know, so that's cute. All right, everyone I just showered I didn't wash my hair because I washed it last night and I really Perfectly don't touch it during Pilates, so it doesn't get gross. So I've really perfected it I'm just wearing this robe. I honestly don't remember where I got it from. It was a gift from a PR package and then I'm just wearing my Unslippers guys how many times do I do this exact shot in a vlog, you know a lot? It's like I self-tanned, but I think I'm literally paler. So great. Just making some avocado toast Oh, I put a lot of everything with the bagel seasoning on but it's fine Okay, so for breakfast I just made some coffee and all the part of toast on food for life bread with everything But the bagel seasoning. This is a pretty standard breakfast for me. This is like my most common All right, so this has been my setup for getting ready this morning. I'm watching one of Brooks vlogs I'm pretty much done with my makeup. I'm gonna show you guys Kind of what I've been doing for my lips. I have a lot of products here.  I'll just get some to show you both of these so when I'm wearing makeup all day I make sure that I prime and the first thing that I use I got this as Recommended by Molly, but it's the Becca. I don't know what it's called. I think it's like the afterlife. No, here we go Backlight priming filter. I will have it linked down below. It's so great It makes everything look so much better. Honestly, even if you just wear it on your skin It makes your skin glow It's just a really good primer also comment down below your best foundation I don't really have a foundation the only actually don't the only thing I ever use is it cosmetic CC cream But I would love to have like an actual foundation because I feel like I don't really love how this looks as much as I used to I feel like my skin might be changing or something, but that's loaded my holy grail I mean, I still love it I just like want a foundation foundation and then I had my stay spray that I'm about to spray it from Tarte This stuff smells so good and it's just a setting spray that I love so when I'm done with my makeup I just spray this and it just smells so good and it sets your makeup. It's the best okay, so This is I'm done with my face makeup. I need to put on lip products and It just smells like so good. I'll have this link down below It's just literally like so good. Oh, okay So my skin is drying from the setting spray and I'm going to apply my lip products I'm going to set you guys down really quickly and show you guys what I do So the first thing that I do is I I'm gonna use I have a mirror right here But I feel like I'm just gonna use my phone because it's closer and it works better So I line my lips with this Mac lip liner. It's a lip pencil and dervish I like the color. I don't feel like it stays on all day, which I really need Okay, so normally I've been using this Mac Lipstick in angel frost and it's this color. I just think it's so pretty honestly I feel like I have this when I was younger But wonder beauty just sent me these many lipsticks are super cute with a crime of annoying because they're so small And I feel like this is a little bit better color for today. It's in the color upgrade This isn't like a holiday set I came with for also have a link down below So I'll wear this and then probably throughout the day I'll like mix it up if I want a lighter just depending on the mood You always want to do that. So you don't get it stuck Okay, and I have two lip glosses that I alternate between Two-faced lip injection extreme and this one like pumps your lip But it really pumps your lip when there's nothing on your lip like if I put it on on top It's really just like a lip gloss and then the gloss. Yeah, lip gloss This is clear, but I put it on with lip gloss on so it's not clear anymore I think I'm gonna do the two-faced lip injection one for today Yeah, I just really love a good glossy lip and also lip liner makes the biggest difference. So that is my little lip product What I do on my lips. I'll show you guys like my actual makeup. Oh So this is my look for today It's pretty simple. I curled my hair with my conor like $15 curl yarn. That's always my Amazon shop page It's so easy. It takes me like 10 minutes to do this all together. This takes me like probably 25 to do So, okay, so right now. This is currently my look. I'm just wearing this dress from Princess Polly I feel like it's perfect because it is October like almost late October and it's 90 degrees out So these just kind of like fall colors So I have my normal jewelry on and then I'm gonna wear my Fendi bag that I got on the real real Also, I have this jacket this little quarter eye jacket also Princess Polly I feel like this would be super cute with it. So I'm gonna try it on. Okay, so overall, this is my look I think it's like cute. I don't know Honestly, I actually don't really love this, but I'm not really gonna wear the jacket This is just for like probably when I'm in the studio because I'll get colder and I like like the top a half of this also It's gonna look so cute with this bag. I like the like this is a very fall Vibe outfit. So I think this is what we're going with today. All right guys, I completely choose my outfit Um, I like this one better for today. I'll wear that another time But this is Princess Polly. These jeans are Levi's. I actually need to wash them because they're definitely a little bit Stressed out right now, but it's fine. These are the rib cage. I'll have them linked down below They're the best I want them like they're one of my favorite jeans But I want them in every color and then this little like two-tone top is urban I've had it for forever. It's definitely you can't buy it anymore But I have so many of these like somehow the buttons all get ripped out Okay, so anyways, this is what I'm wearing the same bag So I think this is really cute and really simple and laid back Um, but yeah All right, so I have about 30 minutes and so I'm going to do a little bit of reading I normally do like my devotion routine Which I have an entire video on if you guys want to see that'll be linked down below Or I can do something updated if you guys really want an updated one not much has changed, but you guys let me know Okay, so I am gonna pack just a little bag for today. I don't really need this I'm really only going to an interview and then to the studio, but I'll be there for a bit I never know if I have enough time so I always want to be sure that I bring books and stuff just so I can get the most out of my time and My iPad Pro is charged enough So I have my iPad which I bring it to the studio also.  They really really do so I just have a hairbrush Some settings braids like fresh on my makeup I have my lunch books my phone and then of course over my I'll bring a phone charger today just to have it I don't really ever need it because they don't really have one at the studio So this is what I bring and then of course my purse But this is just nice because I really feel like I just have everything on me and very put together Cover is being unbelievably rude right now. So we're not friends Again find a look at my outfit. I'm gonna head out now to UCLA Okay, so Connie's new album came out to so I'm gonna listen I have a lot of friends who went to like listening party or whatever the other night the forum But apparently it's amazing. So I'm gonna listen to this I'm also on my way to an interview So basically her campus if you guys don't know what her campus is. It's just like a really cool Sigh, I don't really know how to describe it. You know what? Let me give you a better description Her campus is the number one global community for college women and they write articles on Basically lifestyle stuff, whatever. Anyways, they're gonna do an article on me. So I'm on my way to UCLA cuz that's where they're Because it's someone from UCLA who actually watched my videos. I think or listen to the podcast or something She's such as a cocoa enthusiast, which is fun I know everyone's being so rude So yeah, I'm gonna head over there do that interview and then from there I'm going to the studio I'm really good. I'm wearing this outfit, but guys it is so hot out right now It's like not even funny. It is current like I literally I can't do it. It needs to be yeah I can't do it. I just can't do it. I can't do it. I can't do it All right guys, I'm at UCLA. Hey, do you want to introduce yourself? Hi, I'm Becca. I basically made Kenzie UCLA Bruin today basically So we just did our interview which was super fun and she brought me blue bottle, which is so cute That was a really great touch really really great touch Anyways, I'm about to head out to the studio, but it is so hot. I can't handle this much longer I know I've complained about this all day, but like I really can't do it. It's just too much This is actually really funny. So you welcome to campus here. I am wait. Okay. Tell them what you just told me So I met a girl named Jessica through the Facebook group link below Do you see light and we're trying to meet up but all cuz it can't see see right here This is a whole point of this Facebook group everyone. This is why you join That's actually really cool people like send me photos and they're like this is my friend I met her in the Facebook group like it's actually so cool. So link down below. I Think this is the time. I think I'm gonna do it. I Need to learn the Sharpe Evans You know the like mock mock mock thing. Yeah, that's what I need to learn. Okay. I'm drinking and then I can do it Hey guys, I'm Kinsey from the I love you so much podcast on my show We talk everything lifestyle business finance beauty you name it if you guys want to you can find me on Instagram at Kinsey Elizabeth. I release new episodes every Thursday. So hope to see you there That was better. Yes, should I do it like two more times? Yes, I'm a business experts to influencer Man, we have it there. Oh my gosh. I can't speak today It's really unfortunate when you can't talk and you have a podcast if you guys want to find me on Instagram And it's just at Kinsey Elizabeth. I release new episodes every Thursday. So hope to see you there Okay, whoa, just got coffee look who's here. How are you guys feeling feeling good? I've been talking about recording with both of you guys For so long, I know every other like podcast listening you're like, oh, I'm getting kidding. No, literally. I'm like I'm really gonna do it. I've talked about it so many times Yeah, I know I was gonna send it to you and you'd already listened to it Yeah, I was just like getting ready that morning, and then you were like I'm a never-one fan All right, everyone just finished my I guess actual workday I'm going to go hang out. Oh my gosh. I recorded a show teaser for other shows a Solo episode and then I recorded with Keaton and her mom. We actually finished a little bit early really in there We're in there for like a little bit under. Oh my gosh. This is so cute My dad just sent me his Halloween costume. They're throwing some Halloween party So cute anyways We're going to restoration hardware. She just hang for a little bit. The rooftop is so beautiful. We're big fans But it was a great day Feeling really good.  We're on the rooftop a restoration hardware taking photos the most beautiful place in Los Angeles So pretty it's really bright Guys look at Keaton's new bag. Just take it out That's so weird. The real real I'm telling you. It really is such a great bag God bless. All right guys. I just left restoration hardware today was just like such a good day I literally met like 17 subscribers like I don't know why I met so many of you today It's crazy just out and about But I don't know it just like I love meeting you guys because it also Without like this camp not sound cheesy But it like reminds me why I do what I do and I just love it and like literally it's my favorite thing ever So anyways, so that is it for my work day in my life vlog This was not my craziest work day by any means. This is more so like I went about doing things I just talked to Keaton and her mom for probably like an hour or two on the restoration hardware rooftop And it was just awesome But anyways, I'm on my way to pick up Clinton We have like a connecting tonight, and then I don't know if I'm gonna vlog later. So I guess we'll see I have a very Exciting and package. I love when I order for Marissa online, which I feel like I know I go to the store a lot too, but um I Just always get it so quickly and I'm so excited for what I got I got just like the lime green at sweatsuit that I have the boyfriend sweats They're literally my favorite sweatsuits. I actually like these sweats the way they fit better and just like a little better But this obviously matches This I get them in a size small Just so everything's not like too. Well, wait. Yeah, I think it's most wait. Maybe I should have gotten I don't remember I get these in a size small and then I get the hoodie itself in a size 3 So I'm gonna wear this together and then obviously like separately I want I literally want this sweatsuit in every single color because I would wear it every single day I think it's so cute So that's the boyfriend set and then I saw they have these big jackets Which I thought would be perfect because I wear them to Pilates all the time. I actually don't think I ordered this color I'm kind of confused. I think I like it, but this is the boyfriend dark slate Jacket and I got it in a size 3 so it's really oversized But I just love jackets like this for when I throw them on over things even if you wear these like biker shorts They're super cute or like over your stuff to work out Super cute. So I'm really excited for this stuff. All right guys I'm currently editing this vlog totally forgot that I forgot to outro it But I hope you guys enjoyed this day in my life vlog Let me know if you guys like the weekend my life vlogs or one day or like a few days or what you guys Let's see in vlogs. Love you guys so much new merch is dropping if this video goes up Sunday This video might go up Friday or Sunday, but new merch is dropping Monday, November 4th at 8 a.m. Set your alarms I'm very excited. All right. We got so much and I'll talk to you soon. Bye


Hey guys, real is the game in here today. We're gonna be doing some Roblox carry stories And as you guys can see I am dressed as Jason voris Because it is Friday the 13th you guys so happy Friday the 13th to everybody Which the next one will be like in December or something like that So that's like a couple months from now, but that's pretty awesome Let me know what you guys think of my Jason costume in the comments below Okay, so let's begin with this Friday the 13th or Jason voris story. Hey YouTube welcome to this video today We are going to a forest. Okay, so Ethan Kevin and Tom are all headed to the forest Why am I stuck in the car? Okay, so Ethan Kevin and Tom are headed to the forest I don't know why they would go to the forest, but let's go see you finally All right, so it seems like they have arrived to the specky woods. Oh my god. Okay, it is so creepy out here Why is there like an abandoned house in the middle of nowhere? Anyways, it's getting late Let's place our sleeping bags here. Hello all creepy. Okay, so they're gonna crash in this little cabin right here I would not sleep in this place dude. That thing is like all broken down and scary. Okay, but whatever. That's them, man Okay, so let's see dudes. Let's give each other challenges. Yeah, that's a good idea. Let's do that lol extra creepy Okay, so it seems like now they're gonna start like daring each other to do stuff I don't know. That's a good idea, but we'll see how the results end. Okay, so let's go over here Oh my god. Check is over there lurking. Okay, since I came up with the idea I will give Ethan a challenge Okay, I can do that. What is the challenge? Okay. Okay, so he's gonna give Ethan a challenge. Oh no, Ethan if I was you I would not accept it, man Gotta be smarter than that. You're in the woods. Okay, people says that Jason lives in this forest So go out and look for him. Here's a flashlight. Hello out those fake stories. Okay, I'll do it Okay, so it seems like this dude. He heard that Jason is out here roaming these forests So they decided to come out here and look for him. Are you guys insane? See you. Oh no, Ethan is okay. So there goes Ethan off into the woods See you or not. Dude, that is not funny. Stop joking around Little do they know he might not survive or maybe he will let's find out. Okay. Okay guys I am on my mission now, and it's 1 a.m. And it's really creepy. Oh my god. Jason is back here Dude. Oh my god. He's lurking poor Ethan. He doesn't know Jason is back there in the trees Okay, what's that sound? Ethan Jason is right behind you my boy.  Where did Jason go? What Jason just vanished.  Let's see. Hey, that was scary. I heard sounds while you are in the forest, man You should expect it to be scary. Hey, you made it out alive. Allo. Wow. Hey, okay, so why is he laughing about it?  Oh my god, it's just getting lit over here Okay, who's next hello? It sounds funny. I'll be next be careful with the Jason Okay, so they really don't think that Jason is out here looking in the forest Tom. See ya Okay, so now Tom is taking his turn and going out to the forest. See you Okay, so let's see what happens with Tom. I wonder why Jason didn't kill Ethan though That was a little weird. Okay YouTube. So now it's my turn now and it's really scary. Yeah, it would be terrifying too, man What's going on with them? Oh my god, Jason is right behind them. Oh, it doesn't seem like Tom He's gonna make it out alive you guys.   But come on Jason Take a chill pill bro. Oh my god.  I wonder why he let Ethan live though I don't know. Maybe he likes Ethan. Okay. I will call Tom and ask him when is he coming back? Good idea. Okay, so he's gonna call Tom because apparently Tom has been gone for quite some time already I don't know, but you guys are not gonna like the news. He won't pick up Well, should we go look for him? That is not a great idea, but I mean he is your friend so go search for him and find out what happened really Okay, let's just wait here and see what happens when he comes. Oh, yeah, okay Okay, so these dudes aren't really gonna go search for him. What kind of friends are they man?  I don't know about you But I will go outside for some fresh air. I will get some rest. Okay, so now seems like they're gonna take a nap They're gonna rest up and everything while their friend is dead out there. Okay.  I would not stayed by myself in this cabin Okay, so that boy just left okay, and there he goes off in the car and this dude is wide asleep And he left his phone back there. That's not good. Okay up Okay, you too So I am currently driving a tour and Ethan is asleep and Tom is still on the mission Dude, Tom is no longer alive man. Start a break to you buddy. Okay, and it's cold Of course, we are in Alaska. Wait, what is this? Wait, they're in Alaska. What in the world are they doing in Alaska? I don't even think Jason is in Alaska, but whatever. Let's continue with the story. It's pretty cool Okay, well Alaska was a part of the Russian Empire once our northern neighbor The national film board production. Oh my god. Okay, so it seems like there's this abandoned building here Dude, that is the giant building Okay, let's go over here. I'm gonna go inside. Okay. Why would you want to go inside of that place? Are you insane man? Thanks for 10 likes updated. Oh, no, okay? Last time I joined this and we jumped over this and then we managed to get to the other part of the story So let's go. Okay. Wow. Oh my god. He's in here help. Oh, okay So it seems like some people were here already Like they were trying to run away from Jason and they wrote that message there or something I don't know, but let's go see what happens next. Okay, so he went inside this abandoned creepy building. I Don't know what he's doing. It seems like he's recording it for his YouTube channel. He must be insane though. Okay. Oh my god What is this dude? It clearly says help. What do you mean? What is this? What do you mean? What is this man? Somebody's asking for help. I wonder where Jason is at We haven't seen Jason in quite some time Maybe he's gonna get this guy. Oh, there he is. Oh My god, where did Jason even come from? Oh, dude. Okay. Well, it seems like this is gonna be the last of Kevin You guys. Hopefully not. Hopefully he's smart enough and he runs away Oh, no, like this boot like Jason was trapped behind there. Okay, so let's see what happens to Kevin.  Okay? Oh, it seems like Kevin got locked over by Jason And I don't think he's gonna end very well for you. Mr. Kevin guy. Look at this dude Why didn't he just run away? He should have just turned around and run How difficult was that he even had the car right here? He should have ran to the car and like take off, you know Oh, I think that's it. Oh Okay, so it seems like the story wasn't finished, but I mean we all know what's gonna happen in the end Because Jason is a savage and he has no mercy and he always ends up Executing all his victims. Oh my god. Everybody's right here. Yeah. What's up guys? All right, you guys were unfortunately the story wasn't finished But I mean we we get the idea of what's gonna happen to the two remaining guys while Kevin's already partially gone because Jason was on top of him and Had him pinned down and then the other guy was sleeping.   I forgot the other guy's name That's sad. Well Rest in pepperoni to all of them Well, thank you guys for watching thank you guys for the amazing support if you guys enjoyed the video Make sure to slap the like button if you're new to the channel make sure to subscribe and turn that notification bell on and I will See you guys in the next one. Bye


Hello there, this is a request I got from someone, and I thought it'd make for a good video. To start with, look in the description to see the Super NES games Nintendo has already listed in the Wii, Wii U, and 3DS Virtual consoles in North America. Many Super Nintendo classics are already there, like Super Metroid, the Mega Man X series, Earthbound, the Castlevania games, and Link to the Past just to name a few. This video will be a list of games that I think should also be on there. Bear in mind, I'm not going to count re-releases on other platforms. For example, Chrono Trigger and Final Fantasy IV, V and VI have all been re-released on a number of platforms, so there's plenty of places to experience those games. Now, as someone that lives in the United States, the first game I noticed missing is Terranigma. This game got released in Japan and Europe, but the US missed out. But I mean, seriously, what is the holdup? The game has already been translated, it's a great game, there's a natural curiosity about it, and it's got that top-down Zelda-style gameplay that people love. Just get it done! Get it up there! Get the whole Enex Trilogy on there. Soul Blazer shows its age a bit, but it's still a fun playthrough. An illusion of Gaia, of course, has some quality top-down puzzle solving. Staying on RPGs, Luffya 2 would be another terrific addition. The translation was good enough, and doesn't need to be cleaned up that much, I don't think. The game has a great sense of humor that comes across well, and again, the gameplay is slightly Zelda-like, but with RPG turn-based combat. Another obvious choice is Secret of Evermore. Personally, this game isn't my cup of tea, but I really hear it from the game's fans about my review for it, and to me, that just goes to show that there definitely is an audience for it, so it should be on there. One last RPG I'll suggest is Robotrek. It's a slightly more obscure game that got utterly ignored in its initial release, but it holds up okay today, although it could use a cleaned-up translation. You invent robots and customize their strengths and special attacks. The gameplay is very reminiscent of Pokemon and Dragon Quest monsters, so I really think it would get some attention today. Now if you want to include Japan-only Super Famicom RPGs on this list, that's probably a pipe dream because of the sheer amount of work the localization would take. But just in case someone out there is listening, I'd love to see Psychended Setsu 3, Livolive, and Rujo Nohijo on the virtual console, like, tomorrow, please? Thanks. Anyway, another classic that sticks out of my mind is Turtles in Time. I know this game got remade, but the original Turtles in Time has got to be on there, complete with multiplayer capabilities. It's arguably the best beat-em-up in the 16-bit era, up there with Streets of Rage 2. Another obvious choice is the Donkey Kong Country series, which used to be up there, but mysteriously got taken down about two years ago. People were expecting maybe a Donkey Kong All-Stars compilation release or something like that, but nothing has come yet. Rare has denied having anything to do with the games getting pulled, so I'm not sure what the deal is. For other platformers, there's Sparkster. Most people know this character from the Rocket Knight Adventures games on Sega Genesis, and might not know that this game actually isn't a port, it's an entirely different game, and a very good one at that. There's also Sunset Riders, another fantastic multiplayer game from Konami, this one needs no explanation, just a simple arcade-style run-and-gun with tons of personality. And there's Higane, a great game, but an obscenely expensive cartridge that was a blockbuster exclusive, so not many copies were made, all the more reason to get it on the virtual console. Continuing on, there's a couple shoot-'em-ups I'd like to see on there too, namely Two of the Best in Space Megaforce and UN Squadron. Come on guys, you already got Axelay up there for the Wii. And just to name a few more games from some random genres, I also want to see Top Gear, Ken Griffey Jr. presents Major League Baseball, and Tetris Attack, the last of which is already on the 3DS Virtual Console in Japan. There's also several Super Famicom platformers, shoot-'em-ups, and run-and-gun games that don't need a lot of work in terms of localization, that I think would go a long way on the virtual console, stuff like Rendering Ranger R2, Macro Scramble Valkyrie, Iron Commando, or Hamelin Noviolin Hickey, both of which I reviewed. And especially Maju Uo, a kind of horror-based platformer, which is really something different for the 16-bit era. Okay, that's all I got today. As always, thanks for watching, and have a great rest of your day.


Hi everyone, Joe for Jasmine's casebreaks.com doing a quick little Donnery's basketball filler pack a few different dice rolls here We got 10 spots within the break itself being given away then we'll do the break itself and then We'll give away a six basketball mixer spots. I think the next one is the last one. So let's make that happen That'll break tomorrow Big thanks to this group for making it happen. Let's gather all these names and let's do the first dice roll Yeah, that's what I'm saying Chad now Joe Joe Pizzle isn't saying that he's saying Someone a clippers fan told him that all right. So top ten after five two and a three five times one two three four and five All right, there you go top ten right there Chad Scott and Edward Extra spots going your way after five Yeah, Joe Pizzle is a son's fan and and he was told by a clippers fan. Hey, don't get too cocky and Then made that's made that statement All right four and a five nine times For the this is for the break nine times her names and teams one two three four five six And nine Yeah, I feel like koa's got a quite a very good player. He's got a ways to go though before he's gonna be put in Put next to You know next to Michael Jordan and even Kobe levels To yeah, I mean I kind of agree with that. They got a chance thing They got stop bringing Michael Jordan to every conversation. It's like Jordan everybody else Sort of like the Tom Brady conversation, right? Like him having that many chips is just an anomaly that may never happen again So like in terms of that kind of conversation I feel like you just have to just automatically take Tom Brady out Excluding Tom Brady dot-dot-dot, you know Acknowledging that he's he's got the hardware It's almost the same with Jordan. All right, no trade windows. Let's just alphabetize print Well, yeah, Jordan Michael Jordan and his and Phil Jackson they weren't They weren't taping opponents They weren't taping opponents practices, right? They weren't taping like the Detroit pistons practices They weren't deflating basketball. So it's easy for Jordan to To grip and dunk right Yeah, good point Joe Pizzle. Good point. What do you think Joe Pizzle? What do you got? Are you are you saying Sun's in form? Over the over the Clippers Are you saying sweet? This is the matchup here Although he might not be playing that might be the key You know what that sets up Joe Pizzle Sun's beat the Clippers Lakers beat the Timberwolves tomorrow then beat Memphis. It'll be Sun's Lakers. I want to say in maybe a semi-final match I think the bracket works out that way All right now mixer spots. Let's grab gather everybody's names and The third and final dice roll. It'll be the top six will get mixer spots top six after Six and a three nine times. Good luck one two three four five six seven eight and nine So from seven through thirty, it's gonna be sad times But I appreciate seven through thirty given this shot Let's see if we got Chad up there in the top six somewhere. Good luck. We got Scott. Congrats There's Chad another Chad Edward Scott and Scott. All right couple spots for you at least Chad There you go. There's the top six Tomorrow we should be able to do that mixer. I think we've got some full spots left and the last filler So look out for that mañana jaspercasewrakes.com. Thanks everybody


As-Salaam-Alaikum-Khawatin-Ohastarat. Vaseem Hassan welcomes you to lecture number 13 of Marketing for Non-Profites, MKT 628, at the Virtual University of Pakistan. The component of learning is going to be basis of segmentation. We already know what are the features of the different segments. In other words, what should be the characteristics when we draw the segmented lines. Now the question is, what should be the basis in which we should build these segments. There are so many different factors that we take into account to define the segmented lines and then to refine them. But before I get into the details, let me tell you there are two sets of measures that the marketers could generally consider before they get down to the process of defining the segmented lines. The reason that we get into segmentation is because we want to reach our target market. That's the key statement. If we were not to reach the target market, there would be no need for segmentation. So in other words, all the features that we have learned, meaning the feature of mutual exclusivity, exhaustiveness, major abilities, substantiality, all these features will add up to a zero sum game if we were not in a position to reach our targets. So in other words, two of the features which are known as reachability and responsiveness are the most important features. And it is for these two features that we undertake all the exercise of segmentation and then draw lines and then come up with appropriate ingredients of the marketing mix to come up with the right strategies to complete our mission. Therefore, reachability and responsiveness are the factors around which we knit the basis of segmentation. Like I said, there are two different sets of measures which marketers could generally deploy when defining segmental lines and further refining them. The one is known as objective measures whereas the other one is known as behavior-specific measures. Well, as the terminology goes, objective measures are supposed to be quite very reliable measures and they are the ones that have generalized applicability because they basically dig into demographics and demographics being the age factor, the generational characteristics, income level, education, religion, ethnicity and so on and so forth provide us with some traditional, accurate basis on which we can build our segments. The other set of measures which is about behaviors automatically means that those are very specific to specific situations and which essentially means that we have to look at a specific behavior in order to decide what segment should we really form on the basis of that particular behavior. And needless to say, these measures basically are a reflection of psychographics about which I'm going to talk a little later. Among the demographic measures, we know ages, one of the most time-honored and established way of looking at a group having similar characteristics or similar features, similar interests, similar values may show similar behavior. It is on the basis of age that we are going to classify who is going to qualify for being the resident of the nursing home. Generational features are very interesting basis of segmentation because they represent a certain set of beliefs on part of certain generations. For example, the generations of 60s and 70s may be more inclined toward making donations to all those causes that fight serious ailments. Whereas the generations of 30s and 40s may like to donate for those causes that deal with environment protection. This is just an example. So we look into all these features in order to draw lines between those groups of people who have dissimilarities. But when they are put together, they have a lot of similarities. The other one could be the income level. And we can take a look at the income level from two different standpoints. The one is from the customer standpoint and the other one is from the donor standpoint. And to give you the one example, we have to bring in to play the factor of income level when we get into classification of different households as to who are going to get free food and who are the ones that will be given food at a subsidized price. Any further subdivision of the segment into sub-segments is going to entail application of the same principles of drawing boundaries between different groups when it comes to defining further sub-segments. Let us now take the second standpoint which is about the income level as it relates to donors. You are going to have to take a look at the behavioral patterns of your donors in relation to the amount of money they give toward the cause and the frequency with which they give. The point here is that you get into segmentation not only with regard to your customers or meaning the subjects of the program, the target market, so to say, but you can segment the whole audience or the audiences that you are dealing with. May those be activists, the volunteers, the donors, or anybody else, meaning in addition to your real customers. There is yet another basis of segmentation as part of the demographics and that is ethnicity. It is a very interesting basis and we like to bring into force whenever we think we have to undertake a medium of understanding for a particular population. We like to come up with communication campaigns that represent their particular language and reach them with the help of the multimedia which could be like newspapers, television, or even moderators. Language is a big force and a great communication enhancer. It really actuates for the people to respond and we know that the basic objective of coming up with basis of segmentation is to reach people and to have responses from them the way that we want. Another basis of segmentation could be geographical segmentation. We know that the people living in one particular geographical area tend to represent one particular set of the habits, interests, and behaviors and therefore we can take it for granted that most of the people living in one particular area will come up with responses which are similar. So in other words, those people could be lumped together in one particular segment. The moment we find that we have people within that particular segment who come up with different responses and there is a very vivid divisive pattern of responses we have to divide that population into two different segments or maybe more different segments. But the point here is that geographical segmentation also has been a traditional well-established approach toward making segments. In developed societies, there is organized data available in terms of the demographics and the usage patterns and so much so that you also can lay your hands on their media habits but that is not the case in our society and therefore we have to resort to the concept of what marketers call geo-clustering. That also boils down to geographical segmentation but without the kind of organized data which is available or which may be available in ready-made form. You tend to move forward with the supposition that the people in that particular area will tend to exhibit the behaviors and interests which are rather common and which have a lot of similarities. It is because of that fact that you may like to totally eliminate one particular geographical area from your segments when it comes to generating donations and you may like to concentrate on another geographical area which you think is highly fertile and carries a lot of potential for generating the funds. Let us now get down to behavior-specific measures. These also happen to be pretty reliable and the interesting part of these measures is once you have unraveled different findings that you want to establish through research or through any of the means available to you within the organization, for example, information systems, then you go back to demographics. In other words, all the findings that you have unearthed could be related to the demographics making your findings even more reliable, authentic and valid. The very first one could be the social values and the family life cycle. Social values basically are a reflection of the different interests and habits and behaviors and values on part of certain groups of population that show a lot of commonalities and similarities in terms of their education, for example, their income levels and their consumption patterns. Therefore values, meaning social values, could be a very good basis of defining the segments, meaning defining the boundaries of the segments within which you have one group that is absolutely homogenized. And you, through the marketing research, can establish the divisive values which become the basis of defining so many different segments because we are operating in a market which is differentiated and which is not homogeneous and therefore we have to have different groups and we have to have different strategies to approach those groups and therefore we should get into marketing research to unearth all those values that may become the basis of dividing different groups into different segments. Different social values represent different social classes and the fact is that when different social classes are put together with the family life cycle, they give us further leads into segmentation. Now, the question here is what is a family life cycle so that we can understand the relationship of the social values, social classes and the family life cycle. Family life cycle basically is a reflection of all those graduating points which are exhibited by different families while they move from one particular phase to another. For example, a young family of young professionals with small kids is passing through the one particular phase of life and in about 10 to 15 years they will get into another phase meaning they graduate from one point to another. The reason family life cycle has a great impact on the way that we make the different segments or rather define different segments is because they have different priorities in life while they graduate from one phase to another. To give you one example, a young family with very small kids may be more apt to donate to your cause than a family which is in the middle age and which has greater responsibilities of educating their children and doing so many other things in relation to their children and their future. Conversely, a family that is in its later years or rather the latest years and happens to be in a fluent family they will have absolutely different kind of outlook to their life when it comes to making donations and you know what I'm saying. So social class, depending on certain sets of social values when connected, when the family life cycle gave us a lot of insights into what should be the basis of our segmentation. We may also look into customer lifestyle as a basis of segmentation and this is the equivalent of usage and attitudes as we try to establish from time to time on the commercial side. You know from the commercial marketing side that the marketing people almost on a continual basis come up with a program of marketing research that is destined to establish the usage patterns and attitudes of their target market. Meaning if there is a change in the attitude of their target market they should come up with appropriate fixes in terms of their strategic formulations and in terms of their tactical moves. Similarly, in the non-profit area we tend to study what we call AOI meaning activities, opinions and interests of the target audience. The reason I talk about target audience because I don't really want to confine our learning to just the customer's side rather I would take into consideration the total target audiences that consists of so many constituents that have to be integrated in order to fulfill our mission. Therefore, we have to look into their lifestyles from so many different dimensions. The findings that we get through the marketing research because this is an exercise that by and large underscores the importance of marketing research and tends to tag in that exercise in order to establish findings that we are looking for and therefore the findings that we get would be connected back to the demographics and that connection makes our findings extremely valid and authentic. So in other words the findings that we get through the study of lifestyle for which we may also have to carry out marketing research is something that gives us a very solid basis which is a combination of demographics and psychographics. Both. It is both because we first get into lifestyles and then relate the findings with the demographics and that is how we find out how and why people go across the segmental lines and show the particular AOI in the meaning if people from different demographic groups have a tendency to exhibit behaviors meaning activities and their opinions and the interests that have similarities that we really dig into psychographics and that we then determine as to why people from different demographic backgrounds behave in a similar way and then demonstrate those psychographics. The example of psychographics could be two different segments of the market in which you are trying to approach with one particular program and in order to generate funds you get into an exercise of a musical concert and a mafila milad so to say. So in other words you have two different segments of the program, the same cause but it is the beauty of segmentation that you are dividing two different groups and you are approaching them through two different promotional exercises and generate responses that you want to make your program successful. Let me talk about a couple of more bases of segmentation in relation to behavior specific measures and those are occasions where the user status the usage rate, the kind of features that we all are very familiar with from the commercial side but in the context of the non-profits. Let me give you a couple of examples in relation to occasions we know that people tend to donate more during the months of Ramadan and Rabi'l Awal so the implication for marketing people is that they have to have their marketing strategies and execution tactics all set to kick off a no sooner than these months approach. Segmentation can also be done on the basis of user status. For example if you are to kick off a family planning campaign you can divide different groups into like newly weds and 5 to 10 years weds and so on and so forth and by the same token you can segment the market on the basis of the usage rate and this basically talks about the intensity of the usage for example if you are to undertake an anti-smoking campaign you can divide the market into heavy smokers and the light smokers by the same token you can divide the market into careless drivers and absolutely reckless drivers when it comes to undertaking a program that is meant to improve driving habits of people on the roads. So these are some of the basis of segmentation that we take into consideration while we define our segments but like I always say we have to look at the marketing implications of all the concepts that we learn what is it that is going to be extremely strategic about the concept that we have just learned well about segmentation I think it is extremely significant that we need to have different strategies for different groups of people because we know we operate in a market which is highly differentiated in today's marketplace we have people who show the different behaviors the different habits, different interests and the fact of the matter is the ones we have defined in one particular segment in that segment we may have people who exhibit the different preferences and we may have to get into things like marketing and differentiated marketing now these are the kind of examples which I am going to give you as I go along the study of the segmentation and then look further into positioning but the fact remains that we need to put together variables of the marketing mix in order to come up with different strategies and different strategies have to be formulated for different groups meaning different segments of people and we have got to see to it that strategies that we come up with are most appropriate for the market that we are approaching so in other words we are approaching our targets and we have to approach them with just about the most appropriate strategy which is a reflection of our competencies and capabilities this component of learning is going to be on an example and I am going to give you one example of segmentation and I would like to draw your attention toward drawing segmented lines among donors of different kinds so in other words we are going to talk of the different segments from the donors side and not from exactly customer side let me emphasize here that we get into the exercise of segmentation not only in relation to the ultimate target market which is our customers we can get into segmentation of so many different constituents who form a very strategic link or a very strategic part of the whole chain and therefore the donors can also be divided into so many different segments for us to see as to what really are the motivations behind their making donations and those motivations can make them different people and all those people who have similar motivations will form with one particular segment and how many different segments can we form this is a hypothetical example with the help of which I think the concept is going to be crystal clear about the drawing the segmental lines but before I proceed further let me tell you here that one of the authentic basis of defining our segments is within the organization and that is our drawing on the data bank that we have in the form of information systems we can refer back to internal reporting system we can refer to the market intelligence system and of course we can get down to marketing research we can either get down to results of some research that we conducted in the past or we can get into some new research a new program in relation with the results that we had in the past that can give us further insights into how to define our segments or how to refine the segments that we are already working with because we want to come up with very effective marketing strategies to reestablish the position of our program, the meaning of a brand and we want to see whether or not there is a shift in the attitudes of people and in the interests that they take toward our cause so all these things that could be unearthed with the help of marketing research which again is part of the overall marketing information systems so marketing information systems MIS is something that we always refer to in terms of defining our segments and the factor is that information that we get through our reports is very authentic and valid information and therefore the segmentation that we come up with by and large is very valid and authentic now back to the example here we are in a situation where we have to classify the different donors based on certain motivations that they have toward making those donations that they do make toward the cause we think that we need to carry out marketing research it has to be a comprehensive quantitative research design where we have to come up with a comprehensive questionnaire asking different kinds of questions to our respondents so that we can unearth some very important demographic as well as psychographic features so in other words we have to have questions which really give us insights into what age brackets the respondents are in what are the income levels and what ethnicity that they have if at all the factor of ethnicity and what kind of social class they have fallen and the kind of family life cycles they have gone through or they still have to go through in other words we have to ask all those questions which leads into all those characteristics that define the good segmentation and if you refer back to the characteristics of the segmentation because you will recall that I am talking here essentially of mutual exclusivity of exhaustiveness of the measurability and substantiality with reachability and of course differential responsiveness so in other words because we have to put together our questionnaire with the help of a marketing research company of course that all those questions give us findings into the features that I have just talked about so that we can define our segments in a way without any awareness and without any ambiguity the segments could have got to be defined in a very vivid manner there has to be total clarity no blurring of the boundaries and total exhaustiveness you carry out this marketing research and collect a comprehensive amount of data and you are all set to analyze that data so that you can then get into the segmentation exercise you apply the different kinds of statistical techniques that are starting from some very basic to maybe some very complicated and sophisticated in order to cluster the findings of the data in categories which are very appealing from the standpoint of defining your segments in other words you have data in clusters that automatically tells you that this particular group has to be lumped together because they have the following similarities in terms of their demographics and in terms of the psychographics now do not forget the objective which is to establish what really it is that motivates them to make the donation so you have analyzed the data you have all those clusters in terms of interpretation and you classify those into four or five the different categories the regular donors because this is what you already have as part of your records if you dig out your internal reporting system you will find out that those respondents who already donate to what the cause are part of the system and you can double check that from the internal systems also who happen to be your regular donors so you can classify those donors as one particular category now this is not the end of it if this was to be the end of it you would have established that through internal reporting system but you here are trying to establish the motivation behind it and motivation is going to be on earth through different questions that you already have asked as part of the psychographics and you find out that regular donors are the ones who only because they know people who are either related to them or their friends who have been cured by the program that you have undertaken you are working on something so noble and you have cured so many people who are known to them that they have become regular donors to what the cause so you can establish a high level of confidence that those donors your target market meaning those people who have been treated through a program of yours are the ones who tend to be regular donors and therefore you are going to have a strategy which is going to reinforce their thinking into keep on making donations towards your cause the second classification could be that of casual donors now this again is something that you have found through research they are not through your internal reporting system but any complementary data which you may get through those systems you may lay your hands on that and see how you can draw certain correlations but here basically I am talking about your findings through the market research on the motivational side of making donations so casual donors could be the ones who make donations casually because they think that the cause you are working on happens to be a good cause and somehow they have heard about it and they think whenever they could spare some extra the money they should make the donation towards your cause so here your marketing strategy is going to be very different because this segment is the one that does not consist of regular donors it consists of casual donors but you have the opportunity to convert this segment into regular donors so therefore your marketing strategy here is going to be reinforcement of not only the casual behavior but rather doing something which can really push them up the ladder and make them become regular donors that's where the catch is and that's the beauty of the marketing strategy and this beauty of marketing strategy is based on your findings because without that you can come up with some strategic formulation based on very keen observations but not on established findings you can talk to the group of donors could be those who happen to know certain volunteers, activists or your staff members and they say we know the people working for the cause and we know it's a good cause and therefore we can make donations towards this cause to the ones in Hawaii and here again you have an opportunity and you know what I'm talking about the meaning doing something so that you can create brand loyalty something that people come into the fold of regular donors and then you may have a classification of those donors who came to donating to your cause through a cost marketing relationship you carried out a cost marketing exercise you joined hands with a corporate entity because of which your cause got highly publicized and the people got to know about it they started buying the product from the commercial side because it was making contribution towards the cause and after the relationship is over those socially conscious customers can happen to be your donors as well so here the strategy is going to be a little different in terms of its execution because you're dealing with the customers who are in profile and then you may have another very significant portion of the market which is yet another very interesting segment and that may consist of people who have religious leanings and you find out through research that here are the people who like to make donations because they think it is a religious obligation on their part to make those donations now these are the people as the common sense goes they will keep on making donations no question about it but there is no guarantee that they will keep on making donations to your cause because there are so many different good causes and they have an opportunity of shifting their priorities towards another cause even more pressing and is desirous of their higher attention in comparison to yours and therefore you have to come up with a strategy which is very relevant in that particular situation so this is an example of segmentation of donors and by this the mechanism you can get into an exercise that can draw segmented lines based on research on all those matters on which you may not have complete information or very authentic information and you happen to be in a situation that you can afford a certain level of marketing research and you get into that exercise to establish all those facts which are going to strengthen your program towards its fulfillment so here again the implication for the marketing people is that they have to deal with so many different segments and all the segments they have defined and have drawn lines within are the ones that happen to be their target market there has to be a set of strategies that are meant for those different segments and for those strategies there have to be a very relevant and appropriate execution of the framework and there has to be just about the most appropriate combination of the variables of the marketing mix that are going to be at play when you execute those strategies for example you have to have the mixed bag of communication campaigns for one particular program now depending upon the fact how differentiated your market is and depending on the fact how many different segments you are going to be dealing with you come up with the different strategic dispensations for example if you are to undertake the anti-smoking campaign here you are not going to deal with just one segment think about this statement you are going to be dealing with maybe four different segments and you know why and how because you may like to divide the population into two major segments one rural and the other urban and the reason you divide the population into two major segments because you have to have two different campaigns the meaning two different communication campaigns in terms of reachability I indicated you can deal with four different segments I have talked about two meaning the rural smokers versus the urban smokers but then you also need to have two different segments of volunteers and activists people who are going to help you with their inputs to make people quit smoking and therefore you need to have a group of people who is going to deal with the rural segment of smokers and you are going to have a group of or a segment of activists and volunteers working for the urban smokers so in this particular example what you really can look at interestingly is you have one program and you have four different segments that you are dealing with so this is a case of one program for segments the beauty of the exercise of segmentation is that it lets us deal with the segmental divisions but it also lets us have a very good understanding of the strength of various segments and when we know that variation among different segments we can come up with appropriate strategies we know that the strategy toward regular donors is going to work very well but then we have to do something with the strategies that are tailored for those segments with less substantiality so to say meaning the casual donors and those who are known to the volunteers and our staff members are to be approached with more intensity so that they can change their behavior toward making it regular and become our regular donors and we also can draw further the causal relationships as we already have learned from the example as to what are the demographics related to the amount of donation they give and the frequency with which they give those donations but the underlying factor here is that we have to bring into play the capabilities and core competencies of the organization to make up strategies more effective just to give you a recall toward that concept we need to have those competencies which are not substitutable in other words those capabilities which are very special to us meaning all those specialties which cannot be copied by others very easily and the way we can sustain those capabilities that's what we call core competencies and we make those core competencies as the basis of the strategies that we need to formulate in order to improve our segmentation concept in terms of its strength meaning strength of different segments within the overall market and we know that the market is highly differentiated here as well we are operating in a very highly differentiated market and we need to divide and subdivide different groups so that together we can pinpoint the various values and characteristics and the interests and behaviors of the people we are dealing with and together we can lump them in appropriate groupings so that together we can have a strategic formulation that trickles down to that level that we are trying to approach in a very well focused manner that's the crux of the whole thing we can say here that the marketing has become so specialized that differentiated marketing also leads toward the niche marketing here the question is why would you like to get into niche marketing well the answer lies in you are not having resources more than you really can deploy what that particular one niche that is the precise answer let me give you the example of a non-profit organization that may like to get into the cause of protecting greenery in other words trees in the city and they may like to exclude another very attractive segment called controlling environmental pollution the reason this organization may like to stick to one particular segment that is conservation of trees and not extending its operations into controlling environmental pollution is this organization is very realistic about not having the compatible resources so until the time that we have a resource base and core competencies that can back up the segment are segments that we really can serve that we should not be getting into those segments and that is why organizations like to specialize in one particular niche so much of specialization is taking place and markets are becoming so differentiated that we are moving toward the concept of customization and we know that once we have defined one particular segment we may still have to draw certain distinctions between that so called homogeneous segment and to make certain adaptations and adjustments in response to the varying needs of the segmented population let me give you the example of a non profit organization that helps disadvantaged people acquire missing body parts that you are dealing with the people who do not have major limbs for example their legs, their forearms or their hands or their feet and you as part of that organization are helping those people acquire those missing parts because that's the way the things are happening in the world today so you may have to bring about certain adjustments in those parts because not everybody has the same anatomy this is an example of meeting different varying needs within one particular segment by way of customizing and this is a very important basis of segmentation with all these examples let me now give you a quick summary of the concept of segmentation because this is going to be the basis of all the strategies that we are going to make as part of the business plan of that matter the program for the cause we are working for we first of all have to be very sure about defining the segments in terms of the characteristics which talk about exclusivity, exhaustiveness reachability, responsiveness measurability and substantiality and so on and so forth then we have to draw certain bases which take into consideration two of the major areas one pertaining to demographics and the other two psychographics and the fact of the matter is that the combination of both we use in order to make our segments very separable from each other the ones that we have defined the segments then we put together different strategies in order to approach those segments because these are the segments that happen to be our target market and target marketing is all about having the right groups of people approached with the help of the right most strategies and it is that way that you are going to extract the responses that you are looking for and segmentation as I said earlier is all about reachability and responsiveness and this reachability and the responsiveness because they will not make themselves very prominent until the time we have divided the segments very clearly until the time we have put together appropriate strategies backed by capabilities and our core competencies the ones that we have all these ingredients put in place we are all set to go ahead with execution of our programs to make them a success


Hey there friends! How's it going? My name is Kevin and you reached 112. What is your emergency? What? You need some fun? Well, you came to the wrong place. This is a serious channel about stopping crime. No, it's just one of my trademark jokes. If this was about stopping crime, I would have had to stop myself a long time ago. You seem to enjoy the last episode of this. I'm delighted to play more. I had a blast playing this. If you missed the previous video, don't worry. We're gonna jump in, answer some emergency calls, and help as many people as we can. Maybe we'll even reach double digits this time. Oh my God, all these emails. Fight the drugs crime. Fail. I just ignored it. I wrote that we should focus on fighting drug crimes. I think you have missed this email. Oh, maybe I shouldn't look at my emails.  Negative article. Look, I'm gonna go after this crossbow killer. I'm interested in catching him. Alright, so just look out for signs of crossbows. I'm ready. What? What was that? Wait, hold on. Under attack. He's an aggressive drunk man. I think you can handle him.  I got a cool guy on a bike nearby. Operator. Oh, hello? Wait, can you give me more details? Cause like, are they just painting their own house? Or are you talking about graffiti or what? I'm gonna get him to confront him. Look, that sounds like a you problem. I'm sure you can handle it. Isn't he just a teenager? Weakling. You fight that child right now. Try it, please. Wait, it worked? Oh, I thought he'd get beaten up. It worked, right? You know what? Give him an empty promise. That's fine. He'll be happy. I'll be happy. Sweep it under the rug. Just like the drug crime in this city. Oh my God, a lot is going wrong in this city. Oh yeah, there was a missing person earlier. Oh, you know what? Never mind. I got a phone call. I'm busy. I'm one of the developers of the software that you are currently using. Can we talk now? What? Is this the devs trying to insert them into their own game? What is your general... How many points out of five would you give? I think he's asking for a review.  One out of five. Oh, okay. What can we do to improve? I'm not telling you. Just hang up. I hate it and I don't know why. Just hang up the phone. Oh, I just ignored another call. Probably just another person looking for a review. Awaiting orders. Oh my God, people keep calling me. I'm gonna turn off my phone soon. Hello, I'm calling from the Marshall Art School at... I think one of my students brain is knee. We need an ambulance. An ambulance for a sprain? The knee looks pretty swollen like a ball. Will you send an ambulance? It doesn't sound very serious. You're wasting my time.  You should do nothing? Yeah, we should do nothing. What's the worst that can happen? He loses the leg. You can balance on one anyway. It doesn't matter. It's important to get the knee moving. I'm just spouting out nonsense. I don't know what advice I'm giving. Bend the knee. Just bend it. Force it. Force it the other way. Are you sure it won't make it worse? I'm doubling down.  Hey, listen, he says you should try to bend it. No, no, no, no, no. Stop it. You cannot do that. Keep going. Keep going. Tell him to try to stand up. Oh, just to check the stability. Yeah, it's important. It's just diverting other units trying to solve as much as I can. Like there's a stabbing over here and I'm on the phone to this guy about his awi knee. He can't stand either. Well, elevate the knee then. I was just trying everything. Process of elimination until it's healed. My next step is light it on fire, so I hope this one works. Anything else? Just wait. I can either say ambulance incoming or just wait. Just wait. Nothing. Just wait for an ambulance.  That's the same thing. I didn't want to spare an ambulance. Here you can check the log of incoming radio messages. Wait, where? Hold on. Where do you mean here? I don't understand. This is a lot going on.  We should just burn the thing down. Start again.  Oh, this person's been waiting for transport for ages. Missing person. Well, why do you need transport if they're missing? Negative. Oh, they found them. Okay. Well, just hop them on the bike. They'll have a blast. Did I do it? Wow, great day. Wait, did I get promoted?  I'm pretty sure I escalated a sprained knee into an amputation. And I get a promotion. I hire two additional police units, complete a contract, fight vandalism. Oh, well, I let the last one get away. I just told him to scream at him and he scared him off. Let's see if I can afford more units then. I would like to hire you. Wait, no, you already worked for me. Sorry. I don't really pay attention to my staff that much. Oh, horses. I want to buy some horses.  Good luck out there, chief. I want the horsey. Is that objective complete? Yay. I've got a horse and a bicycle. And we're so limited on units. We don't have enough units to patrol the city, so I decided to get a cyclist and a horsey. I'm ready. Ready for the next day.  Let's see how long it takes you to cross the entire city of London on your horse. And cyclists, you go to the other side. They're just swapping positions. Oh, wait. There's someone speeding. Go, ride hard, man. Ride hard. He's in pursuit of sirens on and everything. Come on, horsey. You're getting there. Cyclists hit by a cat. Oh, no. Is that my guy? No, he's fine. I'll send my cyclist policemen, though, because he'll be hard on them. He'll be like, that could have been me. He's losing, and he can't catch up. Why is no one calling me? I wanted to turn off my phone earlier, but now I'm just lonely. Oh, I'm coming from the school yard. One of our trainees just stabbed himself with a sword. What is going on with these classes? He's bleeding badly. Yeah, I understand he's bleeding badly, but the story doesn't sound very realistic.  Who are you? I thought it said, how are you? Anyway, how are you? Where did he stab himself? Left elbow on the inside. His wieness? Oh, no, on the inside. Okay, not his wieness. I thought he lost his wieness there for a second. Imagine losing your wieness. Imagine losing that. What would you do without it?  Anyway, it's not an emergency. If it's not the wieness, it's not an emergency. Just drive him on your own. Okay. He's very cooperative. He just goes along with it. That poor guy on the ground. How's that horse doing? He's getting further and further away.  He is going right towards this cop, but I don't want to ruin the police guy's first day.  If someone else just caught him like that. Who's this? Are you looking for a review? It's one out of five stars every time. If you ask me, if you approach me, if you force me to give you a review, it's one out of five. Sir, this is 112. Did you make a mistake? What? Are you high? Are you okay, sir? Oh my god. Okay, I think I need to do something. The last time we sang a song and I helped someone not die. You like music? Yes, he likes music. Ask him about his favorite song. I don't have one. What? You've none? Maybe I could sing my favorite song to him. Killin' him! Is this the same guy as last time? I'm pretty sure it is. I think... I got another call though. I have to... Alright, I'll finish the call. Hold on. I just... That person could be in trouble. He's right around the street. Could you actually help him? He's literally around the corner from you. You're pretty much there. Okay, that didn't sound great. Oh, another call. Don't tell me what to do. I'm gonna send the horsey after someone else. Vehicle theft. Great. I'll send the bicycle too. I just want them to have a good first day. This must be really tough on them. They're not doing well. Wait, there's a bolt in her chest! Oh my god, I was just thinking about horsies. But that's our serial killer. Oh my god. I just listened to one of his kills. Wait, where? Hold on. Slow down time. Where was that? Police unit needed. Hold on. Send all the police. Where's my horse? He's across the city. But he'll come there. He'll come there. Don't worry. Did we get him? Okay, I didn't get any conclusive answer to what happened there. Horsies gonna deal with shoplifting. And the bike will chase the drunk driver. I'd say playing a game of chicken with him. Drive straight at him and he's bound to stop. I've been ignoring the sight of the city entirely. Wheelie been on fire. The bike can deal with that, right? Awaiting orders. The horsey did something. And now he's after a drunk driver again. These just aren't the crimes to be dealt with by a horse. It's not his fault. I feel like I've done a good job today. And I'd have to credit the horse who's still chasing that speeding driver who's leaving the city. Get on the motorway with that horse. Let's see how fast this baby can go. They'll talk about stingray. Stingray? Were they talking about a stingray? I'm in the middle of London City. How did you manage that? Wait, did I get another promotion? God, I'm doing good today. A crossbow killer strikes again. Another atrosis murderer has been committed. A person was shot with a crossbow bolt.  Like, that could be a clue. You know what? Then I'd have to type. Just delete that email. Oh, I'm gonna give the police bicycle a dog. I don't know how that's gonna work. I could give him a robot! Give him a robot! For some reason, the bicycle dude has this bombed-abusal robot. And the horse can have a dog. They can sit up on top of it. It'd be so cute. You're getting Ringo. He was the best drummer in the Beatles. Wrong member assigned. No! No, let them work like that. They're partners. Oh, I'm pissed. Why won't you let them have a bombed-abusal robot as a pest? All right, well, you're fired and being replaced by Ringo. Hello! How can I help you? One of the kids might have a concussion. All the kids were warming up. One got hit in the head. Warming up? What do you mean? Warming up? What? Yeah, we have martial arts practice for kids. Martial arts is so dangerous in the city for some reason. Is this the same guy all the time? Is she crying? Yes, she cries pretty loud. I can actually hear her crying and I'm like, is she crying? Tell her to jump. What? What does that mean? If it hurts, it's a concussion. Oh, okay, now just do what I say. Don't tell them why. Is that true? I have never heard that in my life but I guess we're about to find out. I'm experimenting. She's the guinea pig. Okay, she did it. No problem. No emergency then, according to my own logic. I don't know what I'm talking about. Do you want me to send a horsey? Kids love horses. Under attack?  I'm going to send everyone. Oh my God, everyone's bothering me. What is wrong with you guys? If this is a martial arts thing again, I'm banning it in the city. Explain yourself.  I'm going to immediately start accusing him instead of trying to help them.  Come on, admit it. It's my fault. I knew it. A confession. I'm going to get another promotion. Are the victims breathing? I don't know. Don't worry, I'm sending a horsey as we speak. The ambulance will be there soon. Oh yeah, ambulance. Sorry, horsey is not needed right now. He's just like... Are you seven? Hello? How are you doing? Okay, listen carefully, because I won't repeat myself. Got it? God, you're rude. Should I just hang up? I'm really tempted. You know those expensive Faberge eggs? Some are missing. One of them is in a locker. It will only be there for an hour. I thought you might find this information useful.  Okay, well I'm sending a horsey. I hope he can make it within an hour. Returning to base. There's an ambulance here. All the way. Reporting. Police transport is leaving. Oh, there's so much going on. It's just like I don't want to work. Missing child. Just put his face on some milk cartons. Police transport needed. Just put them on the bike. They're young if they're tagging walls most likely.  You'd be a cool cop that would teach them about life and show them horsies. Okay, started I think. That was a good day of policemaning I think. You know, except for the choking I failed to stop. Wait, I'm getting like heavy gear and riot gear and stuff like that. Oh my God, let's have a riot. I'm getting a water cannon. Definitely. I saved a lot of money because I was just, you know, adding bikes and horses and stuff. I wonder if I could have one burrow that is like just an Amish burrow and it's just horsies. All right, I got lots of horsies now. I just caught like seven of them. Water cannon, yes.  Okay, what district is going to be horsies only? I'm thinking this one. It's going to take a while to get everyone out there though. It's the only problem. The fire truck arrived to the burning building and then just left. I sent him to the Hornet nest instead. I just think the bigger truck would be more suited to the burning building. So I hope no one dies in the meantime. He was actually, he was resolving it. He had put out the fire slightly and then I told him to leave. So now it's got up in flames. Hello, how can I help you? Would you like a horsey by chance? I have a lot. I need an ambulance. Okay, need an ambulance, but do you want a horsey? I haven't got up yet.  Just get up, dude. See, much better. Oh, he's so happy. He's like, ah! I'm so glad it's healed. Ah, another case solved. 112, what's your emergency? You. What? I'm your emergency? Don't. I honestly don't. Who are you? I was hurt by you. What are you, the back man? What? What do you mean? No, I really don't. I've hurt so many people. How am I supposed to remember the specifics? You killed them. Kill who? What did I do? Be precise please. You want me to admit what? To being responsible for his death. I didn't do it.  I'm sorry I might be. I'm going to go with that. I'm going to be honest. Calm down, sir. Please, take a deep breath. I am calm. I think I got a call on him. I'm going to go arrest this guy. Honestly, he's accusing me of stuff.  Throwing out wild accusations.  He's probably the crossbow killer. We should kill him. Just execute him. There we go. We're getting him. He's locked up for a life now, buddy boy. What's this? An abandoned package. Wait, I have a bomb robot. Oh, no. I didn't put it in the truck. I put a dog in instead because I thought it was cute. I've been followed home. She's been followed home. I'm sending the water cannon. We're going to blast him. Thanks. Thanks. After sending a water cannon her away. Oh, look. It's got a little paw print in the seat. Oh, that is worth it. That was cuter than the bomb thing. Oh, there was actually space for the bomb thing too. Well, he seems like he's doing all right. I'm sure he's fine. My girlfriend needs help. Well, you're supposed to be the one helping her.  We had a fight. Did you win? Our prisoners have escaped in the horsey district. Luckily, the horsies are en route and we got sirens on. We caught them, but we need transport. It's the only problem. We've got no transport on the horsies. I know it's out of your jurisdiction, but send a horsey over here. He's just outside the line. I'm sure the car districts won't mind. They might feel a little bit threatened. I have so many horses to try and patrol this area. Even when I send them out of the district to resolve the situation, we still have to bring a car because he can't transport them. Wait, Violet Gray was br- Wait, no, this isn't me. Oh, I thought it was me getting promotions all the time, but it's like some random people I've hired.   The fella I told to just stand up. No, don't give me more. I can't handle more. How are my horsies supposed to patrol the entire area? I know how I'll handle more case work. I'll just do everything half-assed. Everything is a half-measure. All right, this time give the water cannon the bomb robot instead of just sending a guy on a bike to just give it a bit of a kick and see if it explodes or not. Crowd control. Oh, I want that, but I can't afford it. All right, I'll just go on with what I have. I've plenty of horses. Oh my God, that district is massive.  Hold on, hold on, hold on, hold on, hold on. Oh my God, this is so overwhelming. Jesus, it's bleeping everything. Oh, thank goodness to call, what's wrong? I'd like to report a baby in a car. A baby in a car? Well, that's very serious. How fast is it driving? So can you tell how old the baby is? Three, not sure, but it's crying and can't even move. The seatbelt is fastened. That's not an emergency.  Okay then, goodbye. He's just done, he's done with me. Oh, I just doomed the child to death. Imagine being in this burning building and the fire truck just drives straight past to go to this other bus collision. Thank God, the fire truck's here. You just see it go around the corner and in the opposite direction. Oh, there's so much going on. I'll just take phone calls. I just, I don't want to face the reality that is the city. Hi, Mom. Hi, Mom? Oh my God, let's do a cheeky prank. You've reached 112, Miss. Yes, I'm hurry, Mom. Oh, Sheenee's help. Are you being held against your will? Yes, exactly, Mom. That's the point. Oh, I get you. Wrong number. No, no, no, no. Okay, wait, wait, we got him, we got him. Hold on. I'm with our daughter. How is she? She's scared that she won't be able to watch cartoons. Which cartoons does the child want to watch? These in which the family is kidnapped by someone psychotic, yet later saved by the police. What's wrong with you? Why would she say that? We're right behind him. We're right behind him. We just speed up. Oh my God. I should have said the horsies. Okay, well, we got him. But why would she say that? We were doing so well in code. Well, she was doing so well in code. And then she just gave up. It's like, you know the cartoon where people are held against their will and they're with some freak in the driver's seat? 112, what's your emergency? He's coming. Oh no, it's the crossbow killer. That was a crossbow shot, by the way. That was the noise. You're getting a good pace there. You're very fast.  Crossbow killer, yes. All right, we need to catch him. Send the horsies. Where are you? Where are you? Tell me. I literally only have a horse nearby. Oh, he's so dead. I'm literally sending like every unit for no reason, like whatever the unit is. I want to catch this serial killer. I want to be the only one.  Can you look at him? I guess I want a clue. Can you look at him? He's not. He's not? Why? He's gonna get shot. Here it comes. The crossbow killer is a woman. It's a woman. Are you sure? Right, I'm sure. She is a woman. I do distinguish between men and women. All right, don't get snarky with me, okay? We got an ambulance arriving, a fire truck. Okay, that is a good clue. We stopped the crossbow bandit. The cross... The crossbow... There's gotta be a better name rather than the crossbow killer. The crossbow... The crossbow weenie. I'm gonna call him. Look at this. There's so much to digest. And I'm here with my horsies. Least transport needed. Okay, these guys are just going in circles around the corner. They just didn't want to enter the horse district. They weren't sure if they were allowed. This district is lovely. There's never any trouble here. Except for that call I didn't answer. I didn't know how. I thought it was like an old call. There's something. I don't know how to pick those up. It doesn't matter. I'll pretend they didn't call. The stingrays again? There's a lot of stingrays in the city. We really gotta clamp down on this stingray wave of crime. Do a police sting of our own, you know? I'm not good at my job. I just failed. Your reputation was too low. At what point did you draw the line? Was it the building on fire I never responded to? The parental kidnapping? The house on fire? The fire alarm? The broken water pipe? The pick pocket? The speeding? The fire in a park? The civic detention? The grand theft smartphone? The vehicle theft? The speeding? What did you draw the line? What one of these things made you fire me? But that's about it. Thanks for watching and I hope to see you tomorrow. Bye for now.