with another video and in this video I'm here to talk about news that you probably heard already came out a couple hours ago that officially Eli Manning of the New York Giants their starting quarterback for like the last what 250 games straight this dude been this dude got a starting streak the way he hasn't been hurt hasn't been injured super doable has taken a lot of hits because that offensive line ain't always the best in the world especially this year but Eli Manning has continued to stand strong continue not to complain that dude doesn't throw anybody under the bus that dude is not a diva not a whiner well he was when he first got drafted because he refused to play for the Chargers but besides that Eli Manning he gots respect man he sure got my respect but he is getting benched benched for Geno Smith good old Gino Smith and I just I'm just here to share my thoughts on it and I want to hear from you all too in the comments especially Giants fans before we introduce myself in Graven Vids and this is my YouTube channel in Graven Vids and I'm a Ravens fan and even though I'm a Ravens fan on this YouTube channel we talk about Ravens y'all know we do that but we also talk about the NFL period so if you're Ravens fan if you're a Giants fan if you're a Eli fan if you're a Gino fan make sure you subscribe to the YouTube channel turn your notifications on make sure you leave a like on the video because it is 100% free 100% free now and you can follow on Twitter Instagram and Snapchat to all three are in Graven Vids now I've been pretty good Zeke how you been man I ain't seen you in a little while man but oh Eric say he felt bad for him cuz he almost cried anyway this is yeah like like somebody just said who just said it oh amazing he said this may be end of Eli as a Giants QB I think so unless they throw him back in at some point in time but I think this pretty much spells the end for well this the last season for both Eli Manning and for Ben Macadoo they are both I think they're both done in New York and first with with Ben Macadoo I felt like he was done already even before bench and Eli but I think this is just the icing on the cake because it pretty much lets them know like hey we're done even though they're technically done but I feel like them it see it depends on how you look at it you could look at it from two different perspectives one of those perspectives could be like man Eli Manning look what this guy has done for this organization look what he's done for the Giants two Superbowls and countless Giants records even just NFL records passing yards wise that some that I hadn't even realized that Eli had broke a lot of records and I didn't realize he was that like high up in the record book as far as passing yards but most importantly though the Superbowls Superbowls Superbowls Superbowls Eli Manning and that those Giants or Eli Manning with the Giants has two Superbowls that's big he brought Superbowls to him in right now the thing that he's riding was that streak of starting that streak of starting behind some good offensive lines some bad offensive lines right now that offensive line is in shambles but again like I was saying earlier all Eli Manning does is start he starts he shows up to work doesn't complain is hasn't really been a diva except for when he got when he first got drafted like I said but other than that Eli Manning just shows up and does his thing so like I said you could look at it from two perspectives one of them will be okay Eli one us two Superbowls you're gonna mess up his starting streak and you really gonna bench the guy that one us two Superbowls are y'all really gonna do that to us Giants fans that's one way you could look at it because and you could you gotta be able to understand where they're coming from with that because it's understandable that's Eli Manning that's Giants QB and these losses the team's record I don't feel like I mean the person at the play after play after play after player people just keep dropping like flies in New York and top guys to not just anybody's not just anybody's they've been dropping like flies in New York so with this season I feel like Eli I feel like he he would get a pass but they benching but again like I was saying that would be the perspective as far as respect for Eli and respect for everything that he's done so it's like man like you can you guys as a Giants fan I would think that they would be like man y'all can't put all this on Eli this is not his fault it's not his fault he can't make these guys he can't make these guys get healthy he lost his guys for the season for the season his he lost his best players for the entire season you can't just fix that free the what's what's out there free agency can't fix that the trade couldn't really fix that so that was tough and then like I said the respect factor like man you really this dude started over 200 some games for you in a row and you just gonna bench him so that's one way to look at it now the other perspective the other perspective is the Giants literally have nothing to lose now they just playing for draft picks now with Geno Smith I see some people put in the comments section you should they should they should let the rookie play I would be more in favor of that than them playing Geno Smith because Geno Smith ain't the future now what round did they draft their rookie QB in either way um whether it's Geno Smith or whether the weather is a rookie QB if you're gonna bench Eli at least try to look at the future try to look at the future I mean if what if the Giants feel like Geno Smith is their future which I don't think they do but hey I'm not a GM I'm not Jerry Reese I'm not John Maher I'm not Ben Macadoo but I feel like Ben Macadoo knows he ain't looking at the future he's looking at the present and he ain't gonna be around in New York too much longer he only got what we got six games left he ain't gonna be in New York too much longer I'm sure he will be out of there and he knows that he will be out of there that's why he's pulling out all the stops now you know what let me bench Eli man in for Geno Smith but like I said from that from that other perspective the perspective that I'm talking about now the Giants don't have anything to lose a web is a third-round pick okay appreciate that yeah so the Giants they don't have anything to lose so from that other perspective that I'm speaking of that's how they may be thinking about it like okay we already out of the playoffs we're not we're not getting into the playoffs so and people know that we suck we're not playing for anything right now our season is over so why not just throw out whatever quarterback out there Eli can't save our season Eli can't do anything for us right now we literally cannot do anything their season is dead they're not fighting for anything and that hurts and yeah and Eli hasn't been the best either even when when the receivers were there but they weren't all there for that long and then of course Brandon Marshall boy he sure didn't help with all his drops that he was doing you know they'll beckham have his drops every now and then too but Brandon Marshall was he was he Brandon Marshall was out there looking like a cornerback half the time and then he disappeared too but anyway um so it's like yeah Eli Manning hasn't been having his best season so it's like why not bench him what's he got to play for forget about the streak forget about the Super Bowls it's not about what you've done for me before it's about what have you done for me lately and I guess they feel like Eli obviously got those Super Bowls a while ago they ain't been in the playoffs or they were in a couple years ago but last year and I mean that recently they they weren't headed to the playoffs this season they weren't having any success this season and it was just over it was over so why not play the younger guy why not play somebody who they they may feel I'm not saying he does I know it's always somebody in the comment section they try to twist your words why not play somebody who they may feel may have some more upside than Eli because Eli is obviously already hit his peak that's done that's over he's already hit his peak that's that's finished and he who knows he could even retire after this year but I definitely he I think he's done in New York I think he's done now could this organization be doing what the Bills did could they be doing what the Bills did yes and no remember when the Bills bench tie rod Taylor for Peterman or Peter yeah Peterman and we saw we also had that turned out now they could be doing that but these two organizations were in two two way different positions the Bills they still in playoff contention so they benched their starting quarterback for Peterman and showed it was a stupid move Peterman came out bombed just had a bad game terrible game terrible half he didn't even finish the game he didn't finish the whole game he had a terrible half and I think another quarter but he ain't even finished the game and so he just he showed how bad he is and how much he made them appreciate tie rod that much more even though I think tie rods gonna be gone after this season to I don't think he's gonna be in Buffalo anymore but they benched their starting quarterback for backup backup showed how bad he is backup made them appreciate starting quarterback but then they brought back they brought the starter back right away right away brought the starter back right away but again two different situations because the Buffalo Bills are in playoff contention the New York Giants are not so that's why I say these these situations are a little bit different and will they even bring back Eli Manning who knows who knows where they bring him back in the starting lineup I mean so yeah so I think he's gone either way whether they bring him back or not I think he's gone after the season and I thought I think the Giants they start looking for quarterback unless the third round pick shows him something so if they pick the guy the third round they must have they must be pretty high on him so when you pick a quarterback in the third round that usually means you have your starter in place you have a starter in place but this guy that you picked in the third round you got some you pretty intrigued by him you got some high hopes not high high hopes for him but you got some faith in this guy that he can actually do something because if you didn't then you wouldn't be picking him in the third round you sure wouldn't be not no third round so I think I think they'll be better off starting him then Gino I mean how long did they sign Gino for like I think it's a two-year deal was it a two-year deal I do not remember all the way but I think it was a two-year deal but whatever they signed him for it's like go with the young guy man why wouldn't you go with the young guy the rookie go with the rookie because again it's like you literally have nothing to lose you literally have nothing to lose so if you're gonna bench Eli then put the rookie in let him do his thing oh yeah whatever it is I don't know if it's one year two year whatever it is Gino ain't the dude Gino ain't that dude let's say I guess New York Giants feel like he's gonna have some resurgence of his career we'll see how that goes oh Gino has a one-year deal to meal okay appreciate that amazing and bringing all the facts today thank you appreciate that a lot man and then on the Mac adieu Mac adieu he's he's out of there man I think he is out of there I think a lot of the players on that team don't like his coaching they don't feel him I feel like they don't even play for him you know how some players some teams even when the team sucks when they having a bad season sometimes they just they'll just go out go all out for that coach I don't see that in New York I don't see that in New York and from the Giants but yeah I think Mac adieu is out of there man he's out of he's out of there why I said Mac adieu couldn't even manage at Walmart wow but yeah I think he's gone man he's gone anyway y'all let me know what you think about it whether you're a Giants fan you a Jacksonville fan cuz I see Charles kind of said Eli the Jacksonville to go be with Tom cobbler let me know what y'all think about it appreciate y'all thank you again make sure you subscribe to the YouTube channel if you haven't already turn your notifications on so when we go live later on tonight you won't miss a video and like my guy Ryan Mallet says leave a like on the video too I appreciate that one thank you thank you thank you appreciate all of y'all and we out see you in a little bit


Thank you. Okay, so firstly, apologies to all of you because I think with me on the stage, your reach would have fallen to half, right? So I was just having a chat with each one of them to understand how their lives are and how they deal with the vagaries of the business and how they're dealing with creating content and how they end up creating that content piece, right? So before we get to the content side, let's first start with what an ad maker looks at this entire piece and how, you know, ad making has changed over the last three, four years. I think one of the first things that any ad maker, firstly, one big truth bomb that I want to put it out there, I don't think brands are doing it right when it comes to influencer marketing. So, let's start there. The second thing is when the agency comes to brands and says, let's look for an influencer who does ABC, listen to them. Because in the back end, what we have done is we figured out which voice works for the brand and which voice works for the product. Because what we do at our end is figure out whether the influencer fits in the category of, let's say, a lab rat, wherein no offence meant a lab rat, wherein they are trying stuff out and the experience of them trying stuff out actually means something to the audience or an expert who's tried stuff out and has an expert opinion on it or an evangelist who's somewhere in the middle but is giving you a lifestyle sort of an opinion about it. So we've done that due diligence. So listen to us before you want to make it an ad. So yeah. Thank you. So with that, I'll start with Viraj. What is it like being an influencer? What are the insecurities that you face? How do you go about your life? How has the recognition changed your life? It is just normal. I think it's hyped very much. It's just normal to say, yeah, let's do something. For example, if I make videos everywhere where I go, so if I make videos on my locality area, they don't give a damn about it. They're like, yeah, let's do something. But the thing is, the society has given in to us. We are living our life and the thing is we started as a passion and still as a passion for it. Problems will happen. YouTube will have to put it in. Problems will happen. It's nothing. Because I think people have expectations of us. We feel it's a responsibility but I've as of now, I have still made it possible that it is my passion and I will continue as a passion only. I don't want to take stress on me that I will have to make it. There will be tension, there will be engagement, there will be a relevant trend. It's nothing like for me as of now. I don't know about you guys. But for me, it is the same thing and it will be the same thing. That's how people like it. And that's how I've noticed that that's how audience connect to us because it is all our natural things. This is why also what you said, sir, it is great because we have built an audience for ourselves. And when a brand comes to us giving their expertise or for our audience, I feel like they don't know only what they are talking about. Like there are jargons, there are logo lagas and all of that. It doesn't make sense because as soon as they see something, they will add it. They come to us for their past times.  So when they see an ad, they think it's the ad they are making. So they go to some other creative. That's what I think. It's a very important point that you touched upon as the difference between an ad and an influencer post. So I'm sure that each one of you would have had different experiences and each one of you would have had your own learning curve in terms of how do you handle those issues. Simone, I'll come to you and ask, how do you deal with something like this? Because the space in which you operate in, there's a whole lot of expectation when it comes to brands, giving you, using you for a certain pattern in terms of how they would want the post to be. All right. Good afternoon, everyone. So, you know, like we were discussing outside, I feel like I am so tired of explaining this time and time again to brands and agencies that do you want me as we discuss to be your model or do you want me to be the creator that I am and create content for my followers? First, decide that.  Give me this hardcore script with wear these clothes, sneeze like this, breathe like this. Okay. But when you want to reach my audience and want my engagement, then you have to let me do it my way. No one knows my audience like I do. Or for everyone sitting here, no one, I mean, we know our audience best. So if you're working with a creator, learn how to trust the creator or then decide that this is an ad, we don't care about the engagement. We want to boost this. It's different.  It's not going to do well. And that's the truth. So yeah. Shloka, I'll come to you because you handle entirely different category, right? And for the category that you handle, obviously the vagaries are different. Expectations are different. So how do you deal with something like this? I deal with it quite simply. I think I don't look at the brands and the influencers that we sit in different boards. There is no influencers versus brands or influencers versus audience. I think what he's trying to do is serve the audience. They're trying to do it in a different way. They're trying to make products, they're trying to make services. But at the end, they're trying to benefit the audience. And if I feel like there's no alignment or they don't want to benefit the audience, then I don't work with them very simply. But as a creator, what we try to do is we try to serve the audience best. And when we can include a brand and increase that value, for example, there's a lot of times when we make sponsored videos and people look forward to sponsored videos. People feel like watching sponsored videos. And I don't know, so let's take something, for example, we make a video about how smartphones manufacture in a factory. The audience can't see it themselves. And if the brand makes it on its own, it doesn't perform as well. So when we execute that concept, the audience will enjoy it. And the product of the brand is also promoted well. And at the end, the brand is also useful, ours is also useful, because we can serve the audience and the audience is also useful. So I think I try to see that triangle dynamic where we can better serve the audience because of the brand. Sometimes, if we're giving away multiple phones or there are some opportunities unlocked. For example, we made a vlog from a camera's phone or we showed it to our smartphones before the launch. Or sometimes we get deals on e-commerce platforms. So we tell you all the deals a week before that. So the advantage is that the audience gets value. And I think what I try to do and what as a brand we try to do is we try to understand where the brand is coming from. Because we have been on the other side as well. We have also created products and we have also made some influencer marketing. And we realize that I think when understanding matches, then the product is created well. And at the end, when you're working with influencers, it's not just like you said, it's not like working with models. It has to be a collaborative effort because at the end, the brand and the influencer are working together. So I feel when it is a collaboration between the influencer and the brand and they both understand how an influencer works, how a brand works. And I think the mediator in between that is also an important role. But I think that works really well. And that's what we try to do. At the end, I just see us and the brands in the same board or we serve the audience. That has worked amazingly well. Yeah, it's a very interesting take. It's an interesting perspective that you bring about. I think thank you for that. So a lot of people were in this room today. Would also like to understand because a whole lot of us sitting on the other side sitting on the side where you were before. You were on the corporate side and then you became an influencer. How has life changed for you? And what does it take for, say, some of us to cross this side? Well, if I can, anybody can. That's what I would like to say. So inherently, you get an outlet to express your creativity. So when my team said, try, try, try. I thought it is a dream.  What are you talking about? But then the way it was received. And within like six months, I had only 15,000 followers, but they were my people. They were there to watch the auntie. I got caught once by the auntie and I was stuck on that. Till the pandemic hit and that one teacher video went viral, then the influencer word connected with me.  And maybe the good thing was that you do anything for fun. So it's very organic. You stay authentic. So people laugh and it's a snackable content that, okay, I will see the governor and move on. But when the brand association starts, they get a lot of pressure. It is to write that thing. I don't put too much mind to it. If there is an idea, then write it and then make it. But now, while incorporating the brand, writing an idea, then ensuring that this point is also to be said, this point is also to be said and this benefit is also to be said. If you don't want to mention it, then it becomes very taxing. So I procrastinate. I work for agencies for the last minute. I don't have an idea. I don't have an idea. Then ultimately, it happens. But I feel that this brand association with influencers is a unique revenue model.  I was still waking up at 7 o'clock, going to 9 o'clock shift, then shooting the entire day, then coming back and then making a video. So this revenue model has become a very good place. So we have benefited a lot from the brand. But I think all of you agree that money comes. That's why efforts are also very important. I have a limitation because I am a certain age group woman and my persona is different. So my brands are limited. And it's also very important to not promote unnecessary things. So that's how I think. Awesome. So there are two, should I say, ancillary questions to it. One is that there is also this entire thing about shelf life of an influencer. There are influencers coming up every single day. There are new bunch of people creating new content, getting a lot of followers and stuff like that. Arushi will start with you and then go to Nishant. How do you handle this entire thing about the insecurity of being an influencer and the fact that there are so many people coming in and stuff like that? I believe one thing in life is that you have your own thing to be honest. And I mean, at the first place, I never wanted to be an influencer to be honest. I showed a reality and I met my followers and I ended up being in this side. And obviously, you can't handle the algorithm of Instagram. You really don't have to worry about how many people are coming. And just put in your efforts and do what you like doing. I have been in that cycle where I was thinking what is not working for me. You know, constant thought and I was discussing with them as well that literally my therapy was a topic where I was discussing with my therapist. I mean, it had got to me to this extent. But now what I feel and what I do is that I just put up what I want to put up. Those who relate will do it. Now I can't force anyone to relate. So that's how I take it.  Everyone has a phone and everyone can become an influencer. So you can't really think about how more people are coming. I have a point of view on this panic conversation about influencers losing their following as they are growing older. I feel like that comes in only when you are thinking of influencers as a means to sell. But of course it gives people revenue. But then I don't think anyone who is an authentic influencer looks at themselves as someone who will sell. So as they are growing older, their audience is growing older. Their audience is also creating different life experiences. So there is loyalty, there is faith when it comes to that. If there is a brand that has run out of the influencers' ambit, there is a new brand that will come in and which will make place for that. I mean there is stuff that as advertisers we sell to 80-year-olds and 100-year-olds. So I don't think there will be a time where you as an influencer will be out of running unless you are thinking of yourself only as a channel to sell. I take it as, even I get a lot of influencers saying what are you doing, what are you doing, up your game. So up your game is very challenging. That is not possible. I don't know that much. I can't start doing things which others are doing. So I have to do what my authentic is. And secondly, there are a lot of traffic on the road. Which means we don't want to leave the house. So we have to go to our destination. That's how I perceive it. Nishant coming to you. So the thing is that when there are so many influencers coming, obviously there is, when we sit on the brand side, right? So there is this thing saying constantly that it is very expensive. There is too much price that an influencer is quoting. Can you do something about it? Can you reduce the cost? Can you do it? But I also know that there is other side of the story. So why don't you share your side of the story in terms of what happens when you actually say that this is a point below which I won't do this thing. So if a brand is saying that we have this much budget and we can't go this far, it's expensive. So we also say that we will tell you two things then. We won't tell you the full four. Either do this or give the full amount. And thank you. For so long, did you all think that I am doing corporate shows? I am doing corporate shows. People call me on the off-site and show me the power point in the morning. In the evening, we climb on the stage at 8 o'clock and everyone is sitting like this. Laugh and show me. Let me chill a little. And secondly, I didn't know that I used to do stand-up comedy. So we had to do it just to sell tickets. We didn't have to sell tickets from Instagram or YouTube. We didn't have to sell tickets from Facebook. So we had to upload a video. We didn't know that one day someone told us to sell this TV. Someone told us to watch the web series and tell them to listen to the songs from here. So we knew that I am an influencer, I am a content creator. I was doing comedy. So slowly, slowly, slowly, I thought that I will get money from here. So now I look at every deal as, Okay, this will take me out of the house. This will be done. So we did this. And if the product or the brand is such that you like it from inside, So you will adjust a little. The person who is talking, the person who is calling is the most important. The brand, whatever it is, the person who calls from there, How is his business? He is the most important. If you liked the person's conversation, If you understood it, then it is fine. It is in business that I am doing this much for you. Tell me in the market, somewhere else, for you. So that is how it works. He sometimes does it. Right. I think when you really want to work with a particular brand, You will do whatever you want to do. To be associated with the brand. Because you feel that this brand will keep coming. Then we lower our cost. Right. But we know that, whatever it is, I have this thing, That all the brands and agencies are here. So I want to tell you that, If there is a girl named Raksha Madan, So don't bring her today. That she wants it today. Then Rachel will get 1 crore rupees. Then they will give feedback. Raksha Madan will give feedback per se. They will say, we are already about timelines and all. But it was not my fault. You come to us 7 days ago. You come to us like 1 month ago. So we will properly give feedback. We will sit in the office. We will sit and tell them what is going on. What is the problem with a guy? Very good, very good. We will sit like this. But it is tomorrow. Urgently needed. How much will it be reduced? Usually it is in negotiation. They do some work. They see how much you are doing. But my rate is this. So please win this agency. And I want to really plug in. Please. A brand is Zomato. I always shout out to Zomato. What do they do? I say, make a video. Do whatever you want. Sometimes I put it in the caption. Or put it in the story. I say Zomato. That's it. And this is what we like. We don't make anyone understand. Because our audience is getting caught quickly. They are not looking at anything. They are looking at the people. So they know. This is not an ad. These days there are guidelines. They have to scroll the paid partnership directly. This is a brand. This is an ad. They say, take this. Wow! You have to make it that way. There will be one comment in the comment section. How much did you get? At least one. So I feel whenever I make content. It always has to be that if this brand doesn't come. Then do I release the video? Or not? If the answer is yes, then I put the brand inside. Else it won't happen. Or increase the money. If generally check that if this is it. And if you want to put it. They will give the script. They will decide the audience. They will give the timeline. Then I give the rate according to myself. That this would be the rate. Because I have no control over it. Because my eye catered to Gujarati mainly. Right. And they are very smart in general. They are saying. I think it will be fun. Then they will scroll away. And I will tell you on Instagram retention rate is a second. If you can't interact with your audience in a second. They will scroll you away. There are so many influences. They will be like. If there is an attack. I will see it. So my money is gone. Right. I genuinely started asking clients. This piece that you are asking us to make. Would you watch it if you weren't forced? Would you watch it? As a consumer. Would you watch it? 100% of the times. They are zipped. Because they think that an ad is equal to an influencer's content. And that's one of the biggest fallacies out there. And also my point is that you. Like whenever there is a brand. I directly talk to the brand sometime. Because there is a brand agency. When they come from the agency. Then they miscommunicate. They say it is good. Then sometimes the agency is on a hike. The brand will not like it. But you have not sold it. Without telling the brand. And they have made this. Brand is this. But brand is very chill. So I also feel that there should be a good communication gap. You know it should be good. It should be clear. Right. Right. Absolutely. Sorry. If you feel bad. Let me know. No, no. That's the idea. I think that's the idea. Okay. So the other thing is that. We discussed this thing. Is there a line where you. Which you draw. And say that these are the things that I would not do. Are there any guidelines that you laid for yourself. Or any brands or categories. I will not say brands. Sorry. That's the wrong word to use here. Now is there any categories that you would say. I would not like to do this. Or beyond this it's going to affect my genuine followers. So I wouldn't want to broach on this. I don't want to do brands because of money. But. But. But. But now. Let me give you an example. I became vegetarian 14 months ago. But before that my food vlogs. In which I eat mutton. Mutton. Let me see. But now I have a non-veg brandy for it. Right. Instead now. It looks like I am telling everyone that. I am like. Publicly vegetarian. How can I sell chicken now. So that's what I'd say. That's the only point. The things which I don't personally use. So I don't want to promote this. Because we build a community. We build our own niche. Right. We are like a family member to them now. They watch us every day in their life. It starts from our stories and videos. And it ends also on our story. So whenever they come to know. That this is not possible. I try to avoid this. Because it doesn't fall into my life. Right now I am into the spree of gaining my weight. Randomly. So I'll promote food brands. But sometimes if I am not. If I say that I have to work out from today. So I won't promote.  I will work out. Right. I won't do that. Arushi, what about you? There are certain brands. As in like. Some time ago I ate cigarettes. I said no to them. Because I personally don't smoke. And I would not want to promote smoking. And I am from a small city of Himachal. So there. I have looked at certain people. You know like. That time Instagram wasn't that much. But YouTube or celebrities. So the people of small cities. We really look up to certain people. So I be very conscious of. That I don't add anything that is of wrong influence. Now it depends on everyone. But what I think is wrong. I personally don't put it up. Right. That's the fine line. I am not interested in money.  I won't do it. Right. So when you were talking something interesting. Because as a mom influencer there's a whole lot of demand that. You would probably get. And both of you actually. Right. Of getting your. You know getting your family also inside. So. Does that bother you. Is there a point where you say, okay. Only these categories. Or these kind of products that I would like. My children. Or my immediate family members also. To be coming in. So, you know what? When I started, I was also a very new mother. My son was five days old. In fact, it is post-Spartum depression that actually I was a full-time fashion designer running a very successful label selling globally. And then my son was born and my dog passed away in the same week and there was just trauma in my brain. And my easiest way to kind of vent was through this platform called Instagram. And I just started like literally sharing my deepest darkest thoughts. And I started getting an audience who started resonating with it and saying, I felt this too. I did this too. I did that. So that's how it started. Now, will I still talk about random products when it comes to me, which I may or may not use? Yes. The truth is yes. With the hashtag ad. But when it comes to my kids, I never till date have worked with a single brand in the food space or the skincare space for children that I have not tried and tested on my children first. Because that is a moral responsibility. I am super mindful about the food my kids eat, about what goes on their skin. So I feel like it's just going to be really bad karma to tell people to use something that I'm not using on my kids. So that's where I draw the line. And of course, money. If you're not going to pay me and if you don't know my word, then peace. The son has rarely featured on my Instagram page. The teacher video that I made, The Good Morning Maze, The Cute Voice was his. So that teacher video had a voice in the background that I wanted, so I bragged about it. Because he's 11 years old, so he's not a baby. So he doesn't do anything in the free space. So for so many reasons, I have to become the agency and I have to convince him. I have to do it once and for all. So to go better clear, like there was an education brand, flintow box. But it was for preschoolers. My son is already 11, so I told him I cannot use him.  He's 11 years old. He's very clear. But yeah, something related to him. If he gets convinced, he can become a part of that video. Otherwise, I'm very selfish. I want to be seen myself. I just have to add to that. I'm now speaking on behalf of every single creator who is a parent. Our children are not trained monkeys who are going to cough according to your script and sneeze according to your script. It's not possible. So whenever you are coming with a baby product and you want to incorporate our children in it, our children deserve their fair share of pay too, which luckily brands now pay us. Thank God for that. And most importantly, you have to understand that please only allow somebody who's a parent from your team to converse with us. Because when a 23-year-old boy tells me that what is this? I'm like, bro, first go hang out with a three-year-old child, then come to me and tell me, then you at least understand what a three-year-old is capable of. Because they want three-year-olds to give dialogues. And I'm like, it's not happening. So we have to keep it real and treat children the way children are meant to be treated. So Shlok, you've been very calm. So just let me start with you. So there is India, there is Bharat. So you're talking about how do you reach the tier three, tier four cities? Do you use different platforms? Is there a strategy that you have saying Instagram is for certain kind of audience? Whereas other platforms is for the other kind of audience? Or how do you create the content? How do you disseminate the content in different platforms? I think India is a very interesting market. And it is a very powerful market, according to me. Because the opportunity, like I was reading an article recently, that India is right now the biggest smartwatch market in the world. And even in technology, everything, because the scale is so big, so in that, I can, in content space, I can, what I have felt, I can share a little bit of insight. That every platform has a different context. And I feel that there is a different type of audience on Instagram. And different platforms have different features and different audiences. Like the new audience is coming, like India's mother-in-law, who used to watch the news. When the social media is coming, the first step is YouTube Shorts. They are consuming the first one. So if you look at the majority of YouTube Shorts platform, it has a different audience. So I think according to the context, you have to build different things on different platforms, on different features. And I think it is very similar. Sometimes it feels like we are acting. On different platforms, different roles are being played, different people are being made on Instagram, different styles are being made on YouTube. There are a lot of influences on YouTube. That means they are making a sketch which type, they are making fun of it in a dirty T-shirt. But on Instagram, they are wearing a coat and become very professional. So I believe it is like talking to different people. If you are talking to a child, I think you will talk to the children very proactively. But if you are talking to an elderly person, then your style will be quite different. You will talk quite slowly, quite steadily. I think it is very similar. Those are the platforms and features. And I think the most successful content creators in India understand the difference between India and India. They understand that the content in India, if you want to scale it on 20, 30 million, 40 million views, then you can't speak a single language. You have to optimize your language. One example, if I share two examples, I think examples help a lot. I saw Salman Khan's interview. I think when he was starting his career, he was speaking very fluid English. I think I didn't see anyone speaking English in India. I used to speak very few actors in India. And now you see him, he never speaks any, I mean, he never speaks English. And if I have tried to break down the content, even I talked to Bhuvan and I have watched a lot of his content. We used to call our teachers sir or ma'am in our school. But the most watched series of Bhuvan, he calls his sir, angry Master Ji, that series. And I think Master Ji is the word because in India, the majority part, the audience in Delhi-Mumbai is very small. I think we are in Delhi-Mumbai, but it is a very small part of the audience. Majority is tier three, tier two audience. So, I think the big creators that I talk about, they create for tier three, tier four, and they optimize it for tier one and tier two. And the cult or the thingsy, I think, there are many creators. They feel that their reality is this room only. And it was the same with me. When I was in Chennai, all the people around me were in English. So, I started making videos in English. But when I travelled a little bit in Delhi-Mumbai-Humma, I realized that India is very different. It is a cultural diversity. So, I think understanding India is a big task. And that is why the US-US brands when they come to India, they fail a lot. And it takes a lot of time to study all the Indian brands. But I think that culture and chaos have a very next level power. And it is a challenge. So, the challenge that you take well, that you figure out, it is a next level thing. So, that has been what I understand. I think that is awesome. So, I think this will have time for one last question. And then I want each one of you in no specific order, of course, to react to this as to what you think would be the future of this, say, two years from now, beyond this too. So, you can start. Anybody can start. We'll go in from there. Sir, this is our main come stand-up comedy. This is secondary. So, we don't take so much stress. So, it was good that we didn't expect it. From where we came from, we have come a long way from there. So, we are very happy. So, I don't take so much stress for its relevance.  Everything that is extra, take Bitcoin, all that money. I think same for me. I think I am in this thing since seven years now that I was a part of filter copy. And then I moved to my own thing. If we come from here, then we will go from there too. I didn't think that much. But the good part is that this is the integration. I made a video on Instagram, I made a YouTube, I got a movie. So, now my movie is coming. It's called Govinda Naam Meera. It's called Vicky Kaushal and Bhoomi and Kiara. So, whatever comes, I take it. And whenever there is a new platform, we enjoy that platform. We learn that platform because there are more people on it. People say about TikTok, people say that TikTok does this. But it's a very big platform. As you said, in tier 2, tier 3, TikTok was very big. So, you don't have to be saying that TikTok is big. We did everything because that's how the audience is. And like Shlok said, if every audience is different, then TikTok does something else. And it wasn't like that TikTok was doing something wrong. There was good content on TikTok. Because in India, we like binging on cringe content. And then we joke about it. But there is good content on YouTube as well. But we don't watch it. But it happens everywhere. So, we divers our audience and we divers our things. And we create content accordingly. That's what he said. Which is true. Even on cringe content, a lot of people are saying that shops are running. So, our name will go from Swar Naksharu in history. There will be more courses in the future. Maybe we will be invited by the faculty. We have a business. So, we will have more opportunities. And we will get more opportunities. And we will find our niche. So, I have found my niche. You have found a big niche. But there is a place for everyone. There is a chance for everyone. So, we are enjoying the part of evolution. Take one brand at a time. And make money. It's not like we like brands. We love to work with brands. We don't have money from yesterday. See, I'll tell you. Whatever in the capacity of the money we have right now, we can think as much as we can make at home. But when we get a brand, we can think larger. We can think of studios. We can make good looking videos where we are scripted. But we can think broader. We can get things like we want to make videos in a plane. We can get a plane. We can hire up because we have money to get a plane. And all of us can collaborate for that. Yes. Satchel. So, last closing words from you in terms of how do you look at this for the next two years? Have you guys seen, watched the movie Incredibles? Pixar. There is this really interesting line that the villain says. The villain sort of wants everyone to be a superhero because when everyone is a superhero, no one is. The positive side of it is what's happening with the democratization of the platforms is everyone has the platform. I feel like not in the near future, but in the distant future, the idea of the influencer will morph. And there will be so many influencers that there won't be an influencer anymore. What that will turn into is a creator model. Right. So ads will stop working. And what works as ads today will become creator content tomorrow. And that's the stuff that... And this is again a very, very subjective point of view. I see, I foresee that happening to brands tomorrow. And I make this analogy very often where I say what we are doing today in terms of marketing ads, that's an elevator pitch and this is what creator economies and creator marketing and content marketing and influencer marketing. What that does is like a really good date because you're pulling the person in and you're inviting them for an experience. That's where everything will move to. That's my POV. I'll also add a little bit of my opinion. I feel that some influencers would become brands. Some influencers would create their own products, build their own services, and some have also done that, and it has been very, very successful because you get a free distribution. And it would create billion-dollar brands in a matter of six months or something because the top influencers can do that right now. And I have seen people do it. I've talked to people who have done it. And a lot of brands would become creators. They would come into the content space and they would figure out how to make content and they would become creators themselves. And I think one more thing is that the collaboration between these two partnerships is going to be very strong. That is one thing that I think will be very strong. Awesome. There's so much more to talk about. Fortunately, we are over and already by about five minutes. So if anyone has any questions, they can send it. And directly to these power-packed influencers. Thank you so much. Thank you. I think we're done.


I first met Joseph Sanders. We were in JRTC and he was a new guy. It was kind of weird for me because we had so many similarities. Our sense of humor was the same. The way we talked to people, we played guitar a lot. He taught me a lot of songs on guitar. I had noticed Joseph wasn't talking to very many people. He wasn't playing his guitar as much. I asked my friend Chapel. I was like, hey man, what's going on with Sanders? Chapel told me he had his wife asking for a divorce. Right then and there, that changed my world. I went from happy Joe, 180 degree turn to devastated Joe. I just, I didn't see it coming. He didn't see it coming, obviously. To get through a lot of things that I did in Iraq, I got through because of her. He told me, he's like, man, when I'm on guard, it's the worst.  So he had six hours in a guard tower just thinking about... Just thinking about how I lost my wife and, you know, my whole universe just came crashing down on me because that's what she was to me. That's when it sent a red flag in my head that something could go wrong here. I realized that the marriage was over.  I didn't care about anything in the world at this time. I didn't care about friends. I didn't care about my family. The only thing I thought was my world was over. Everything that I worked for and the life that I had outside the army was gone. Something took over and I couldn't control it anymore. I grabbed the rifle off the wall, put my rifle up to my chin, put it on semi, and I pulled the trigger. When nothing happened, I immediately went into soldier mode and I broke down my rifle really fast to find out why it did not fire. I pulled it apart and found that my firing pin was not in there. Godding walks in the door after all this happened. And I look at him and I said, Godding, where is my firing pin? He said, Sanders, how'd you find out?  So I was like, I like a standstill right there. I didn't know. He was a little overwhelmed too because I didn't. Oh my God, it was so weird to hear that. He says, yes, I took your firing pin. I took it last night. He says, you are warring me. He said I was showing so many signs and I didn't realize I was even giving any off. I was just communicating with a buddy, you know, just my problems.


It ends with opportunities for sequels. What would you like your characters to be doing in the next film? I would like a love triangle between Owen Grady and Dr. Ian Malcolm and myself. And we're just like both really interested in Ian and we've tried over him and then one of us wins, you know? One of us wins. One of us wins, me. Is blue getting involved? Blue. I love quadrangle. Yeah. I love square. Blue, blue, yeah. Between me? Do we choose a this, three's a crowd, four's a what? Party. Oh. We can imagine anything could happen after I, when I leave that governmental room, maybe I get hit by a car. Maybe a piano falls on my head and I've never heard from again. Or, there's some kind of other event with dinosaurs and they seem to need my expertise and I feel that my, you know, experience and larger view and context and perspective can contribute something. So I want to go close, I want to go close to the action and see just how psychologically bad the human brain can become and if I can contribute anything. What do you think he'd be doing? Would you have your own personal pet, maybe your own personal blue?  What would you like to happen if you could choose your own story, your own idea? Wow. I don't know, there's so many possibilities. I think one of the things that you get for sure watching Fallen Kingdom is as soon as Jurassic World 2 finishes you want to see Jurassic World 3. It's a cliffhanger and there's so many possibilities. At the end of the movie the Jurassic Universe is so upside down, it can happen anything, it's very exciting. What about a blue spin-off maybe? For sure, I think blue is one of the lead characters now in the story. I think it's as important as the other characters in the story and definitely you can have a spin-off with blue.


Hi everyone, I'm a dumb. This is the randomizer for the non numbered cards Make that extra video clutters up the video list. All right, so this is for two box number block number five Let's roll it. Let's randomize it four to one five times one One there's two three four and a one fifth and final time Travis down with that one there you go Travis here We're all the non numbered cards that popped out of that two box break Got some couple silvers in there, which is interesting And a Kendrick Nunn silver right back there too, so which is which is pretty cool there that might have some Little boost in value and there you have it and there you go. I'm Joe for jazby's case breaks calm I'll see you next time. Bye. Bye


Hi, my name is Jayden Perez. My life before Christ, I was involved into gang activity that leaded from to drugs, prescribed pills, marijuana, and I just felt lost and empty inside of me. The day I came to know Christ as my Lord and Savior was two months ago here at Hungry Gen. They had prayer line and I decided to join and I gave my life to God. Now that I'm changed, I am involved into an internship here at Hungry Generation. I really like reading my devotions in the morning. I pray with Hungry Generation on Friday nights. Today I'm getting baptized to let the world know that I'm going to follow Jesus Christ. So Jayden, do you believe in Jesus Christ as God's Son and your personal Lord and Savior? Yes. Do you promise to follow Him with good and clear conscience for the rest of your life? Yes. Based on your faith, confession, and commitment, we'll baptize you in the name of the Father, the Son, and the Holy Spirit. Thank you for watching this content. I hope this was a blessing to you. If you're like me and you like to click on things, click on this, subscribe to our channel, and the content will come to you every time we post it. And remember, the best is yet to come.