Hello friends, welcome back to the channel. In today's video, we're going to have a look at some of the best builds in preparation for the brand new 7-star Hissuin Typhlosion Terrorite event that's just been announced in Pokemon Scarlet and Violet. Starting later this week on the 3rd of November and running over that weekend to the 5th of November, we're going to see the first phase of Hissuin Typhlosion come to Scarlet and Violet. Second phase will repeat the following weekend from the 10th through the 12th. We're going to get two phases of this Hissuin Typhlosion in our games. So with about four days preparation for this event before it goes live in Scarlet and Violet, we're going to kick off the video today by taking an overview of Hissuin Typhlosion, looking at its options and what we can expect from this raid boss when it goes live later this week. So Hissuin Typhlosion is a ghost and fire type Pokemon. It is going to have the fire terror type tie to it. So we'll have increased damage on all of its fire type attacks, as always with the other 7-star turrets, it will be level 100, it will have its hidden ability Frisk, and of course it will have that 30x multiplier to its HP stat. So it's sitting around 8,610, not as large as some of the previous 7-star raids that we've had recently. Hissuin Typhlosion does have a base speed of 95, so again a little bit faster than some of the previous 7-star turrets, but again not too fast and we've got a bunch of options and they're going to allow us to go in and deal with it pretty efficiently.  When it's at max HP it's going to be hitting for around 150 base damage, so it is a very strong attack and also if we see it boosted by the sun as well, it's definitely something that we need to take into consideration going into this raid. Infernal Parade is its signature ghost type attack and it does have a 30% chance to burn and it will also double its damage if the target pokemon is affected by a status move. So if it uses infernal parade on you and it does burn you the next turn that it does hit it will be hitting for double damage, a big powerful ghost type attack. So again something to be aware of when going into these raid bosses, Shadow Ball is something to consider, always it's just a consistent ghost type attack that it can utilize. Solar Beam is something if we do see sunny day it does give it nice coverage against water type attacks and definitely something just to keep in mind depending on what you're thinking of bringing into this raid. Focus Blast is fighting type coverage of course if you are considering bringing maybe some of the dark type coverage in against this ghost type pokemon or even some normal types that we'll be looking at today. It is something to just keep in the back of our mind that this could be an option that we do see for that coverage on the Hissuin Typhlosion. It might cause a few headaches if we do see it but it's not massively likely in my opinion just something that we have outlined as a possibility. Overheat is another big powerful fire type attack that it can take advantage of of course it does lower the special attack on Hissuin Typhlosion every time it uses it but it is an option nonetheless and then we've got infernal and burning jealousy which are just additional fire type options that Hissuin Typhlosion does have access to now infernal is 50% accurate but it does have a 100% burn rate it means that you can get that burn status on the target pokemon and then start using that infernal parade which will be double damage every time you use it so getting status on pokemon probably going to be one of the big things that Hissuin Typhlosion is going to try and do throughout this raid. Burning jealousy is another option that it does have access to it is a TM so might not be as likely as something like infernal but it is a possibility and if you do boost your stats on a turn and it uses burning jealousy after that it will inflict a burn onto the target pokemon so again giving you that status that you don't really want when facing the infernal parade it's just something to consider. Now it's setup options it doesn't have many setup or supporting options but the ones that I would highlight that we're likely to see I think going into this raid especially when there's such a reliance on that kind of signature infernal parade move it's definitely something like Willa Wispid is going to have a lot of accuracy of course it's not going to hit 100% of the time but it will inflict that burn status onto the target pokemon and then doubling the damage of that infernal parade after that if it does have access to it of course. Calm Mind is something that we could potentially see boosting that special defense and the special attack on the Hussuian Typhlosion something that regular Typhlosion doesn't actually have access to so definitely something to keep in mind going into this raid and of course sunny day is something that we're probably likely going to see it is going to boost the power of all those fire type attacks even further on top of that tariff fire traslization it's base fire typing and then those big fire type attacks like eruption and overheat that it does have access to. I would say these are some of the more common options that we're likely to see on Hussuian Typhlosion when the event does go live later this week of course this is all just best guess until the event goes live on the 3rd of November but looking through all of its options these look like the moves that we could potentially see that would probably give it the best chances of being as disruptive in as powerful as possible throughout the raid so something to keep in mind especially if you're wanting to put your own builds together going forward for this event going live later this week. So with the overview of Hussuian Typhlosion out the way there's some of the options that we might see when the event goes live I have put together a few builds of course going into this video today for you to maybe look at take some inspiration from and have a look at putting together maybe in your own game. Pre-wreck as always before we go into this part of the video just remember that the raid hasn't gone live yet we don't know the interactions of the Hussuian Typhlosion it can play a big part in how some pokemon can perform in the raid when you go in against it like when the Hussuian Typhlosion sets up its shield when it nullifies the stat boost on your side of the field when it nullifies the stat boost on its side of the field and how many times it does that throughout the raid as well as those move options that it does have so it might be best to not put anything together pre the event going live on Friday and of course as always we will be covering the best solo builds after doing some initial testing when the raid event goes live on that 3rd of November so if you don't want to put anything together in game just yet probably best holding off but if you do want to put some things together these are probably some of the better options that you can put together going into this event to prepare for it when it does go live and as always all of the builds that we do feature in today's video will be down in the description below so if you want to take a closer look at them after the video be my guest they'll all be down in the description but we're going to kick off with one of my favorites for this raid and it is going to be Snorlax there's a few reasons why i think Snorlax is going to be very good going into the Hissuin Typhlosion it's going to be a normal type by nature it is going to have the ground terra typing on this particular build and we are going to have the shell bell as its held item of course make sure that you are hyper train all of your pokemons so all their relevant IVs are set to 31 we have level 100 of course and a move set of belly drum screech amnesia and earthquake with an EV spread of 252 in attack 252 special defense and four in HP with an adamant nature just because of Snorlax's natural high HP stat we don't really need to invest in that anymore than what it is already so it's better off investing in what we expect the Typhlosion to kind of be throwing out which is primarily going to be special attack and moves so investing in that special defense and then bolstering our attack and options as well with that adamant nature and 252 in attack the big important thing here is that thick fat ability which reduces the attack power of fire and ice type attacks by 50% every time it's hit by those so it means that the Hissuin Typhlosion when it does launch off those big eruptions that attack power is going to be reduced by half so not doing as much damage to the Snorlax which is going to be pivotal in this matchup and of course with its normal typing than it does normally have anywhere it's going to have an immunity to those ghost type attacks especially that inferno parade which does have that added bonus of having the burn effect on it you're going to be immune to that so you're not really going to be affected by it you can be affected by things like willowisp of course inferno if it does have it and of course burning jealousy if it is an option so there's something to keep in mind as well you want to go for an alternate Snorlax set it is going to be a slight it's slow because you're not going to be hitting it for super effective damage with the ground type attack that we've got on here but you could go with facade and a normal terra typing as well that will be in the description if you want to take a look at that one but at least go on the facade you get around the burn status if that is something that is going to be a little bit awkward to play around but of course as well you do have your heal cheers as well that can get rid of that burn if it is something that you come across against the Hissuin Typhlosion with this particular set but the basic premise of this is going to be pretty much going turn one for an amnesia it's going to give you a plus two in special defense so meaning you're going to be able to take those big special attacks even better going forward in the match which should give you room to get a belly drum off you can then go for the belly drum then you can go for your screeches as well that's going to reduce the defense on the Hissuin Typhlosion by two stages every time you use it so ideally you want to get the Hissuin Typhlosion down to minus six defense you want to get your belly drum off give you plus six attack and then launch off those earthquakes until you can terrestrialize get a further boost with that terrestrialization on that ground terra typing and do some big damage to the Hissuin Typhlosion with the Snorlax but you're not really going to be able to take too much damage because of that thick fat and that amnesia supporting you there the shell bell as well once you do launch an earthquake off is going to help recover that health that you have lost in the setup so all in all are really nice well rounded pokemon i think for going in against Hissuin Typhlosion like i say i think the only big things that you're going to have to watch out for are things like willowess or maybe inferno or something else that can burn you it can slow you down but you've always got the option to go for that facade option and the normal terra typing on the Snorlax which is going to keep that ghost type immunity throughout the battle but the thick fat is the big option on the Snorlax that i would say keep that intact because that is going to be really pivotal in allowing the Snorlax to kind of function in this raid the next pokemon we are going to feature is manafi it is going to be a mythical pokemon so not something that everyone has access to but if you do have access to manafi in your games it is accessible in pokemon legends arcus and then transferable cross through home into skull and violet but it is going to be a very good pokemon and i have to give a big shout out to my good friend light for kind of conceiving the idea behind this set and spread so manafi level 100 shell bell is going to be the held item terra typing is going to be water make sure you've hyper trained it of course and the moveset is going to be rain dance tail glow fake tears and surf ev spread is going to be 252 hp 252 special defense with the rest before put into special attack and a modest nature the ability is going to be hydration and the basic premise of this is turn one you're going to want to set your rain dancer and that's also going to benefit the hydration because if you are burned at all from any attack that comes out from the history and typhlosion and at the end of the turn as long as it's raining that burn status will be cured so you're not going to be susceptible to that double damage inferno parade attack that the history and typhlosion can fire off then you've got access to fake tears it's going to reduce the special defense on history and typhlosion every time you use it so you want to use that three times ideally get it down to minus six and then use tail glow twice now tail glow is a great move not many pokemon get access to it by every time you use it it gives you a plus three to your special attacking stats so it's a really strong attack very quick setup as well and really no kind of drawbacks to it you're not losing any hp or anything like that you would normally see with a big status boosting move like this and then you're going to utilize that surf until you can terastalize boosted by the rain boosted by your terastalization you're going to be able to cut through the history and typhlosion very very easily with the mana fee so a really nice option like i say and but not i understand not everyone has access to one and if you don't have access to one a nice backup option to that is going to be vaporeon i think a very nice option going into the history and typhlosion anyway i think the only things you're going to have to watch out for if you are running mana fee all the vaporeon all the next one that we're going to feature which is the hasuin samurad is access to that solar beam attack if the hasuin typhlosion has solar beam you can slow down with rain dance but it is going to be an attack that can threaten you so you have to watch out for that in particular if it does have access to it but as an alternative to mana fee vaporeon is going to fit the bill perfectly here we've got level 100 shell bell is the held item terra typing is water and move set of rain dance calm mind fake tears and surf ev spread of 252 special attack 252 special defense and the rest put in hp because of its naturally high hp start anyway it makes more sense to put a bulk of the evs into its attack and its special defensive side because of the special attack and threats that the hasuin typhlosion does have access to again we've got the hydration ability on this it is the hidden ability on the vaporeon so i'm gonna have to use an ability patch on the vaporeon to get access to it but again if you do get burned as long as the rain is up on the field you'll be curing those status conditions at the end of every turn but it's nicely into reducing the attack power of those fire type attacks as well as boosting your water type attacks as well so it's a little bit of a slower setup than the mana fee but you're going with calm mind it's going to boost your special attack and special defense by one stage every time you use it so ideally you want to get six of those off whether you're going to have room to get six off or not we're getting to plus three plus four with the calm minds it's going to probably put you in a really good position but fake tears it's going to reduce the special defense on that hasuin typhlosion by two stages every time we've used it and just keep the rain on the field active because it's going to boost your surf it's going to boost your water type attacks especially after your taras lies and you've got those calm minds that you're going to be doing big damage and also with that shell bell item you're going to be recovering hp while you're attacking which is the big thing with these pokemon just bear in mind that fake tears doesn't work through the shield a little bit like the screeches that we've got on the snorlax as well and the fake tears on the mana fee if the shield goes up early you're not going to be able to use those defense dropping options that we've got on these three pokemon so again like we said before coming into these builds depending on how the hasuin typhlosion setup interacts within the raid will maybe allow some of these pokemon to perform better or worse than what we expect them to at this point in time so that is the vaporion the next one is going to be another one of my favorites i think going into this again going to have to be a bit careful if that solar beam is an option if focus blast is an option because it is going to be a water and dark type pokemon is going to be susceptible to both of those but it is going to resist the ghost and the fire type attacks because of the water and dark typing and it is going to be hasuin samurai art it is going to have the water terra typing again level 100 shell bell is the hell item on here for a line of recovery throughout the raid when you're attacking and the move set is going to be rain dance screech sold stance and razor shell with the ability sharpness which boosts the power of all slicing moves by 1.5 damage and razor shell being one of those moves does fall under the sharpness brackets are getting the boost from that as well we've got an ev spray of 252 hp 252 special defense and then the rest put in attack with an adamant nature and the basic premise again is going to be to get that rain dance up turn one before the screeches it's going to reduce the defense that on the history entire flows from by two stages every time you use it so you're going to ideally use three of those then boost your attack up by two stages every time you use the sword stance to use that three times and then launch off those razor shells which is going to be boosted by the rain as well and does have a small chance to reduce the defense that on the toggle pokemon every time you use it so even if the shields up and you haven't been able to get those screeches off razor shells are really nice option we've got the possibility of reducing that defense stat even through the shield to further boost your attacking damage throughout the raid so the big things are just get your rain dance up get yourself terastalized get your sword stance up and if you can fit those screeches in at the start of the raid on the samurai and if you all want to go with this particular move set it is with noting that screech is an egg move so you're going to have to find something in your boxes with screech I'm sure that's not going to be a difficult task a delete a move on the samurai make room for it put a mirror herb item on it and set up a picnic with that pokemon and samurai in your party and then the screech should be transferred over to it it's an easy way without having to actually breed it down anyway so that is the samurai really nice option and something I could see doing well in this raid when it goes live later this week next option is going to be his suien arcanine now you might be thinking we're going to flash fire ability pokemon in this because flash fire is an ability that's going to be really useful against the suien typhlosion with all those big fire type attacks that are coming out but if you look through the list of the flash fire pokemon I'd say arcanine his suien arcanine in particular is the only one that's really going to be relevant going into this raid the race colossal that can do a job and it does have attacking options which can hit the suien typhlosion for good damage although it doesn't have really a way to boost its attacks which is the one thing I think a lot of them are missing either that or a good option to hit for super effective damage whereas suien arcanine feels like it really fits in perfectly in these roles it's not going to be the most perfect pokemon but I think it can be something that could do a decent job fire and rock typing it is going to be immune to any burns coming out it will be susceptible to ghost type attacks but just taking neutral damage from those and it will have a four times resist to any fire type attacks which gives his suien arcanine a big kind of advantage going into this raid of course we've got the metronome item which increases the damage every time you can consecutively use a move in a raid so kind of plays into the move set we'll get to that in a moment level 100 as always and the rock terra typing on here as the choice so we've got morning sun it is an egg move remember that one uh lea howl and head smash is the move set we've got an ev spread of 252 hp 252 special defense the rest put in attack which is that four and then an adamant nature with the ability rocket like I said we're not going with the flash fire here you've got that four times resist to fire type attacks anyway so you're not really going to have to worry about them too much but the morning sun is a line of recovery on here as well so if the sun is up if the his suien type flusion sets a sunny day up on the field you're going to get all your health back every time you use that so you might want to max pp that out depending on how you feel how the setup is how the his suien type flusion interacts of course but it is a nice line of recovery nonetheless you've got howl which is going to boost your attack and all of your partner in pokemon's attack stat by one stage every time you use it got lea as well it is an option to lower the defense stat by one stage on the toggle pokemon just bear in mind a little bit like screech it's not going to work through the screen so you're going to have to try and get that off early and then you've got head smash which is an absolutely ridiculous base 150 power attack it is a bit shaky on the accuracy side because it can miss but you're not going to take any recall from it because of that rock head ability on there so the basic premise is going to be trying to get those liars off as soon as possible onto the his suien type flusion get your howls boosted up and then just use that head smash over and over and over again to take advantage of the metronome you could switch the metronome for a life orb but by the time you're hitting your third head smash in a row you're going to be doing more damage with the metronome item than you would be with the life orb so it's a little bit more beneficial there the only drawback is you've only got eight pp that's maxed out on the head smash so you're going to really have to maybe assess how this works in the raid if eight head smash aren't enough then this might not be the most useful build to go in with of course it will be something that we test when we go live into the event on Thursday evening Friday morning so this is something that we will come back to and address later on in a later video but again I think a really nice option just because of those four time resists that it does have to those fire type attacks and it does have a way to hit the his suien type flusion for super effective damage with those rock type attacks maybe you could go with something like rock slide there instead of the head smash if the pp is an issue but again something that I think is a decent option going into this raid and of course it wouldn't be a raid video without mentioning arcus I think it's a good option going into this raid a lot of you do have access to arcus in your games and have used it throughout for a lot of other seven star raids six star raids and just forming five star spotlight terror aids but I do think a good option going into the his suien type flusion raid in general just because of the move options it does get because of its base stats as well making it quite good compared to other options that we've looked at in today's video so with the arcus it is going to be level 100 going with that normal typing and its terror typing is actually going to be water we're not going with one of the plates either in this particular build but we are using the shell bell as its held item so we've got a line of recovery there throughout the raid and the move set is going to be raindance calm mind acid spray and surf with an ev spread of 252 in hp 252 and special defense with a modest nature and the rest of those evs which will be the four in the special attack again the build will be down in the description below the ability is multi typing as well but we're not taking advantage really of that in this raid basic premise is going to be set up the raindance turn one then go for two to three calm minds then go for your three acid sprays the acid spray is going to reduce the special defense on the hissouin typhlosion by two stages every time you use it and it will work through the shield and it will also tick down your toracilization counter as well so after that third time you've used the acid spray you should be able to toracilize into your water type and then take advantage of the surf which is again going to be boosted by that raindance as well and reducing the fire attacking power on the hissouin typhlosion one of the reasons why we went for the water terra typing is because early on in the raid you can set that raindance up so it's going to reduce the damage of those fire type attacks with the normal typing of arcus you're going to be immune to any ghost type attacks as well even if you do get burned through something like willowisp you're not really going to be worried about it because you're hitting on the special side of things so the burn not really going to worry you too much and with the shell bow you should be able to do some big damage throughout the raid just to get that recovery that you want but i feel like a very solid option nonetheless going into this raid but these are the ones that i wanted to feature just some notable mentions as well we've got things like ursaluna and blood moon ursaluna that could be good going into this raid the things that i have looked at but i haven't really put builds together because i haven't got a hundred percent confidence that they would work as well as some of these options that we've covered today of course like always it does depend on the options that we see move wise on that sewing typhlosion when the event goes live and then how it interacts in the raid but that's a running line that we've said throughout this video just to make you aware but there's some options i think will be good if you want to prepare them in your games of course or hopefully they might inspire some thoughts and builds of your own that you want to take in against this sewing typhlosion later this week but i hope you found today's video useful friends if you have please drop a like do subscribe to the channel as i say we'll be going live but shortly after the event goes live later this week with the best solo builds for you to go in and take this thing down very easily and fun for those great high cost items that you're going to get from these raids when they do go live so thank you so much for tuning in you've got your own ideas and what you're thinking might be very good going into this raid leave them down in the comment section below i'd love to read through them all and i will just say thank you for tuning in have a great rest of your day more importantly take care of yourselves and i'll see you all in another video very soon until then friends take care of yourselves and bye


All right, Jeff Nelson 15 years in the big leagues for World Series titles We're about to take a look at some of your top post. Are you ready? Okay? Let's go, baby Your very first post you got to start with Empire State Building New York City, baby Yeah, and this was at one of my friends rooftop I mean it was down in the Hudson Yards and it was he has the most amazing rooftop that you can see 360 around New York and I think it only goes up to maybe like 80 floors It might be the 80th floor, but it is beautiful and you can see this is at night time obviously so you can see all downtown So it's lit up blue. We see a little red. Do you remember what night this was? I think it was in the summertime and it's probably a couple years ago I'm not sure at least it wasn't lit up in the Eagles colors Next photo you spent a lot of time here in the New York tri-state area and this is that up Madison Square Garden Huge country guy, I love Luke Holmes. I think I sang every single song I wore out my voice there You know I'd lived in the city for the last three years and Madison Square Garden It's such a great place to go to whether you're going to arrange your game or you're seeing a concert like this and once once You know country music was really not that popular in New York and when I was playing I came out to a country song Alan Jackson Chattahoochee when I came out to the mound I used to get booed for the song and now country music is huge thing throughout the city So it's nice nice to see and Luke Holmes is one of the best. Yeah, we've seen yours singing skills a little bit That's in Nashville and you know this is at Tootsies and one of my favorite places go Nashville besides New York City It's probably my second favorite city and I got to know the band really well The first time I went in there Jason Tesca is the member of this band and he's a huge Yankee fan And his mom actually lives somewhere in New York and she's a huge Yankee fan So I got to know him really well So every time I go in there they call me up and stage they turn the mic way down low so nobody can hear me and And they you know sometimes they lip sync just to make it look good Yeah Hey, well, he's even got the look down too because you got the you got the cowboy hat in this video Also, I might have had a few Dr. Peppers back Just add a little courage to the mic You also got some dancing skills. We've seen you on Instagram and this post right here with your family Yeah, you know two of my daughters were added We're one of the restaurants in New York City probably had some liquid courage and they loved it You got it.  You can't be scared That's one thing at least that I've learned about Jeff through your social media posts that you're such a great dad And I love that about you and you like to take them to fun places like the waste management tour Oh, the biggest sporting events in sports and you took them there. Yes, and and I think I did a live They showed me how my kids showed me how to do the Instagram live We went on Saturday and it's probably the most fun I ever had. I mean just seeing the different people There's probably I think on that Saturday was probably well over 200,000 people I took my two daughters and my oldest is boyfriend So we had a blast and right here at a country club You got a chance to meet Chris Tucker. What was that experience like? Oh, it was great cool And a gang had a a celebrity golf tournament and I got to play in that I got to meet Chris Tucker I got to meet cool, which is actually pretty cool. You know, it was It was a fun I mean that was one thing is playing playing baseball and you get to get invited to a lot of celebrity events So you get to know a lot of people a lot of ex hockey players Especially a lot of ex Rangers that I've got to know over the years and then you get to meet a lot of celebrities like Chris Tucker Yeah, it's pretty cool But we all want to see your swing yet. We haven't really seen too many Posts or videos of your golf swing. Are we ever gonna see that? Yeah, maybe I got I got to get back I haven't played since September.  I'm not bad I do pretty well. So I enjoy it, but I like having fun at it You know, I'm a really I'm a good golfer, but at the same time, I don't take it too serious I'd rather have a few pops on the golf course with some friends and and mess around or golf in these events You get to meet a lot of great people speaking of eating great people here You are with Tracy Morgan at a Yankees game Front row. This is a cool experience to get a chance to meet somebody like him another actor He's been around for a while exactly and you know, I sit in the front row and then I look across and he's a huge Just a huge New York fan I mean, he loves that he's always at the next games or he's at the Yankee games And we probably could have talked the whole game You know, I very rarely pay attention to the game the whole time when I was with him and all he kept talking about Yankees Yankees Yankees I wanted to make sure because he hadn't that big accident and I want to make sure he was all right and you know He's still recovering from that, but what a great guy he is. Yeah. All right So with being in New York with obviously being involved in these yes network broadcast You obviously get a chance to see a lot of your former teammates like Bernie Williams right here How special is this for you to still be in such touch with a lot of the guys you played with or are doing stuff with now? You know, the Yankees do such a great job to keep their alumni involved. You know, we have fantasy camps in November and January We also do a lot of stuff at the at the stadium as far as sweet appearances or You know different events and you know, you see a lot of our my ex teammates and you know, it's great to catch up with them You know working with it.  I gotta hit the gym or I wouldn't be able to walk Yeah, and I saw in the in the caption that this was for a Von Rodriguez for Pudge But you see who's a catcher in another former great big leader, but you you keep you keep in shape Yeah, Pudge got to the point where he was constantly posting times in the gym and I'm like, okay I got a post and say there you go Pudgers. I'm working out this as well And you know, you have to you're so used to working out during the season that I actually stopped them Like I you know, I've done this for so long about a month the last of the month and I couldn't get out of bed I said, alright, I gotta get back in the way because I gotta be able to walk Like I said, you definitely still look good and there's the three world series bottles right here. Yeah missing the 2000 Yeah, what happened to that? I don't know. You know what we were supposed to because of COVID We didn't we didn't have we didn't have old-timers day in 2020 And that was probably the year that we were gonna get our the 2000 bottle We had it last year for the first time in a couple years and we I think we're waiting We're gonna get the 2000 bottles, so we're missing we got to get this guy 2000 bottles So whoever's watching this? I'm sure I know somebody powers watching it Somehow there the 2000 bottles are sitting around somewhere and nobody knows where they are Last one New York New York in this video. You're singing right here. This was in Florida. We were at dinner I was that was my oldest and it was it seems like there's so many New Yorkers that go down to Florida during the wintertime and it seems like anywhere you go They must have knew that I was in there because all of a sudden next thing you know They started playing like I hear it every single night. Anyway, it's like the national anthem Well, we see all these awesome social media posts What would you say is your favorite part about using social media and also to what can fans expect if they visit your page? I try to post as much as I cannot as often as I'd like But when I do it's like it's like the Doseki's guy You know it when I do it's something special But no, you know, I'll try to do a little more this year because I my schedule is really packed as far as TV I'm doing a lot more with the yes network and I'll be out on the road So I'd like to do that maybe do a little live VPs every once in a while when I'm out covering the Yankees So that'll be something that everybody can look forward to it. That's right You can check Jeff out on the yes network broadcast on yes and the yes app And also to final question because we want everybody to follow your social media pages working everybody tag long and just See all these posts that you have coming up Jeff slash Nelson 43 I think it is well, I'm sure you got a lot of great stuff coming up dude. Jeff. Thank you so much for having on the feed, brother Thanks, man. I'm a


Now, we are going to discuss a topic which is merchandising. Merchandising in a retail store is very important aspect of the business. Normally merchandising, activities that involves in acquiring product or services. An objective of these activities is that you can make the product available for the right place, the right time in the right quantity. And then the retailer of the objective is that the objective can be fulfilled. So, if I elaborate this in general, then in merchandising, all the activities that are involved in retailer activities, starting from the acquiring of the product, then which location, place, space, time, and then at what price, in what quantity, you need to display, you need to show, you need to sell, so that the objectives of the retailers should be met. Because the retailer objective is to gain more customer market share, more customer share, of course more business, and at the end of the day, more profitability. So, in merchandising, the objective of the retailer is to achieve that the availability of the product has been done, now how much space it has to give the product, on a particular time, this is a very important aspect. We discuss merchandising in two aspects. One is called micro merchandising, and the other is called cross merchandising. So, first of all, we discuss micro merchandising. Micro merchandising, retailer adjusts space shelf allocation to respond to customers and other differences among local markets. What is merchandiser doing in this? What is retailer doing in micro merchandising? Retailer adjusts shelf space according to the needs of the customer, as per the needs of the customer, or as per the local market requirement, or local changes in the local market. So, in both the aspects, when a retailer does merchandising on the attention to detail, or attention to detail, this micro merchandising, the target is either to meet the requirements or needs of the customer on one side, or on the other side. So, let's say a customer, for example, if there is a customer, the retailer has an idea that this customer product has a very high selling frequency, the customer buys this product frequently from the shelf. So, the retailer may not be very profitable, but because the retailer sees that its frequency is very high, the frequency of selling is very high, so the retailer will allocate space according to it, its merchandising will do it accordingly. And when the retailer does this, it means that the retailer is following micro merchandising because he is adjusting his merchandising by seeing the customer's needs. Similarly, if, let's say, competition, a particular product category, a particular product services, let's say they are targeting and focusing. So, again, if a retailer adjusts itself, merchandising, if they see that according to the market, according to market competition, according to local markets, if a retailer adjusts itself, then, again, it will be considered as micro merchandising. Now, let's talk about the second part, which is cross merchandising. So, normally, what is cross merchandising? Retailers carry complimentary goods and services to encourage shoppers to buy more. Very easily, if you take an example, you can really drill down what it is about. If we generally talk, if you enter into, let's say, a ladies' clothing store, the main product they are selling, for example, they are selling fabrics or they are selling suits. Now, what can be the complimentary goods? For example, if they are selling shoes, if they are selling jewellery, if they are selling bags, if they are selling some accessories, all these products are complimentary goods. Of course, the retailer main business is not these complimentary goods. The main business is clothing or textile. However, they are complimenting, encouraging customers to buy more because the customer is there and customer is buying that particular product. Let me give an example. For example, if we talk about men's clothing, you want to buy some suit, so you want to buy some trouser, you want to buy some shirt. But in that particular retailer, the complimentary goods could be a tie, socks, maybe some undergarments, maybe some belt, maybe some other accessories. All these products would be complimentary goods. The objective of complimentary goods for a retailer is that the retailer wants to encourage customers to buy more. The retailer wants to increase the basket size of the customer. Normally, merchandising improves the customer and the retailer tries to generate more and more business. Now that merchandising, if that objective meets that objective, that means...


Welcome to the Dr. Gendry podcast. Today we're going to talk about another highly requested topic, and that is menopause and the plant paradox. You know, many people who filled out the survey and my show notes requested this topic. And if you have a topic for a future episode, please fill it out and let me know and we'll get to it, I promise. Okay, so let's talk about menopause and the plant paradox. So it's no secret that if you're a woman, eventually you are going to go into menopause. And that's just a period of time when in general your ovaries will begin to stop making the hormone estrogen and also the hormone progesterone. You'll actually stop making other hormones, but it's important to realize that menopause is actually defined as that period of time when your ovaries pretty much stop making estrogen and progesterone. Now what's interesting in our society is if you are overweight or obese, what you may not know is that your fat cells are perfectly capable of making estrogen. And I see a large number of post-menopausal women who clearly are not having periods any longer, but have actually estrogen and sometimes quite elevated estrogen besides the fact that they're not having periods any longer. And that's because the hormones that cause you to cycle during a period such as follicle stimulating hormone or FSH have become very high so that you no longer cycle monthly, but that doesn't mean that you don't have estrogen. Now I bring that up early in this podcast because I see a lot of post-menopausal women or perimenopausal women that have breast cancer or recurrent breast cancer. And unfortunately a lot of these women are overweight or obese and they're shocked quite honestly that when we measure their estrogen levels they are actually producing estrogen even though they clearly are in menopause. And many of these women have estrogen or progesterone sensitive tumors and they don't realize that unless they lose weight and get fat cells to stop making estrogen that they'll actually stimulate cancer cells in their body even after the primary tumor has been removed. So if you're one of the people watching who's been diagnosed with breast cancer and has a successful surgery for it or other treatment, please remember that there have been studies of women who are still overweight and obese. They have a much higher recurrence rate of breast cancer after the initial operation because so many of these women will have estrogen produced by their fat cells. So it's one of the key points to remember. The other thing that's interesting speaking of fat cells is I'm seeing in my practice more and more and more women who are entering menopause later and later in life. I now have women who are actually still ovulating and having normal periods in their early 50s. I have some women as old as 54 who are still not in menopause and that we just haven't seen even 20 years ago and certainly 50 years ago was incredibly rare for a woman not to go into menopause in her early to mid 40s. But now we're seeing a number of women who continue to have periods well into their 50s. And I think part of what is driving that is that we are in general overweight or obese, obese about 80% of the time. And so we're still producing a lot more estrogen than we should be. And I think that's one of the problems. But eventually everybody is going to go into menopause. And we can talk about andropause if you want to, but today's science is on menopause. We think that one of the reasons menopause happens is that there is a by date on the eggs in your ovary. And those eggs were formed, believe it or not, literally when you were developing as a fetus and you were born.  And those eggs unfortunately age as you age. And the DNA damage to those eggs can accumulate. That's why many of you know that if you get pregnant in your late 30s and early 40s, you may get genetic testing of your fetus to make sure that it doesn't have a genetic defect. For instance, like Down syndrome. So we think that the reason menopause happens is to keep you from having a potential child with significant genetic damage. Now men in general, we make new sperm forever. And one of the reasons that men can still foster children in their 80s, even 90s in some cases, is that we're not born with our sperm supply. We constantly regenerate, make new sperm. So it's probably a protective mechanism to keep children being born with severe genetic defects. And the way to stop that is simply to have you stop cycling estrogen and progesterone. So it's not a bad thing. It's not a horrible thing. It's just a way to prevent you from having babies. Now there's a lot of interest in, okay, do hormones keep us healthy? Do they keep us young? That's a very, very, very controversial subject. And let me say this about how I approach this in my practice. There's evidence from the women's health study and evidence from Europe in particular that in the perimenopausal period, the time when your periods are becoming different, where you're maybe having intermittent periods, you still have some estrogen and progesterone levels that are measurable, that hormone replacement, primarily topical estrogen, and you can, believe it or not, swallow progesterone safely, but please, whatever you do, do not swallow an estrogen-containing compound. It probably is safe. You probably have a three to five-year window where starting hormone replacement may be safe. Now I use the word maybe because quite frankly the long-term studies are not there. Now when I say safe, what does that mean? The worry about continuous estrogen or progesterone treatment as we age is that up until menopause, you always cyclically had periods of high estrogen, then low estrogen, high progesterone, then low progesterone, and you never had a period in your life where you had constant levels of estrogen and progesterone.  So that's the caution with all that. There's even an interesting protocol based out of Santa Barbara, where one of my offices is, that uses cyclic estrogen and progesterone therapy with about a 10-day cycle per month where you stop both of those. It's called the Wiley Protocol. I know Ms. Wiley and it's a fascinating idea. One of the problems with that protocol is that most women will have a period once a month, even in their 50s, 60s, and 70s, and many women don't want to do that. But in terms of physiologically how to use estrogen and progesterone, it actually makes a lot of sense. Now on the other hand, many women come to me in their 60s or 70s and they've heard that estrogen and progesterone and testosterone is going to keep them young. There's actually very little evidence that that will occur. And in fact, there's unfortunate more evidence that the exact opposite may occur. That estrogen late in life can actually promote bone loss, can actually promote cancer, and can promote cardiovascular disease. The main three reasons why women are told to use hormone replacement. So as a general rule, and I'm not giving medical advice here, if you're thinking about hormone replacement and you're in the perimenopause period, that's the appropriate time to discuss this with your physician. If you're later than the perimenopausal period, if you've been in menopause over five years, in general it's probably not time to start hormone replacement. Now, does the plant paradox help with perimenopause? The answer to that is fairly complex, but a lot of the compounds that I recommend people eating in the plant paradox have definitely been shown to help with menopausal and perimenopausal symptoms. And one of the best examples is actually flax seeds. Flax seeds are actually in several of my products, and flax seeds contain estrogen-like compounds that can substitute for estrogen with an important proviso. They are not estrogen per se. And many people, particularly if they have breast cancer or ovarian cancer, are told, please avoid flax seeds because they have estrogen in them. Well, in fact, that's absolutely contrary to the evidence. Flax seeds and the estrogen-like compounds in flax seeds actually block the estrogen receptors in cancer cells.  So please don't be afraid of the estrogen in flax seeds. They're going to really help a lot of women get through this time period. Now, pomegranates, pomegranate seeds and pomegranate juices have a number of estrogen-like compounds. And if you are going to take one supplement or eat one fruit to help you get through menopause, definitely consider flax seed oil and flax seeds and pomegranate seed oil or pomegranate seeds themselves. They're available right now. The fall is the best way to get them. But you can actually take pomegranate seed extracts throughout the year. There's several companies that make pomegranate seed oil and pomegranate powder. The other opportunity is that most yams, now I'm not talking sweet potatoes but actually yams, how do you tell the difference between a sweet potato and a yam? Yams in general are the long, ugly, skinny ones and they're usually pale flesh. Most sweet potatoes are the bigger, rounder ones that usually have an orange flesh. Now in the supermarket, they're often mislabeled. The sweet potatoes are often labeled yams and the yams are often labeled sweet potatoes. So as a general rule, if it's ugly and it's white inside, it's probably a yam. Yams have estrogen-like compounds that also block the estrogen receptors on cancer cells. And so I talk about this in my upcoming book, The Longevity Paradox, how to die young at a ripe old age which will be out in March and available on Amazon for pre-order and Barnes & Noble for pre-order right now. You can actually use wild yam cream or just make a habit of eating yams and you'll get these estrogen-like compounds that help you through the perimenopausal period. Finally, there's a really great oil called borage oil. Now borage oil has several interesting compounds that will get you through the perimenopausal period. You'll see a lot of these compounds advertised in magazines, but borage oil of all the different oils that you'll see advertised has the highest amount of these compounds. And borage oil is actually very cheap, it's convenient, and the dosage is a thousand milligrams, they usually come in a thousand milligram capsule, and take two a day. And that's another great way to get these estrogen-like compounds into your system without the fear of estrogen. Now, everybody knows about what's happening in perimenopaus. You usually have hot flashes, you can have mood swings. Many women notice that their sex drive may diminish. Obviously, vaginal dryness and hand dryness is a big deal for many women. There are many ways to avoid these problems, including using flax seeds and borage oil and pomegranates and wild yam creams. There are even vaginal wild yam creams that can be used for vaginal dryness. Believe it or not, lubricants are perfectly appropriate to use at this time. Many times, vaginal dryness is painful. In fact, there's a medical term for painful sex, and it's called dysperunia, and there's not going to be a test, but it's a big problem in menopause and perimenopause. And it doesn't have to be that way. If you find that vaginal dryness is a problem, the first thing I think to try is one of these wild yam creams or simply a lubricant. And that, for most people, works just fine. There are prescription vaginal suppositories of estrogen-like compounds. Be careful with these. I see a lot of women who think they're supposed to use one of these vaginal suppositories every day.  On the other hand, it's usually safe, and I track this in all my female patients. If you use them every day for two weeks when you're first starting, and then go to twice a week thereafter, you'll stimulate the vaginal mucosa enough to have lubrication. But you will not absorb estrogen for the most part. And even if you do that, make sure your physician or your nurse practitioner or physician assistant is tracking your estrogen levels whenever you're using these. Finally, I'm going to make an editorial comment about getting pellets for testosterone, estrogen, and progesterone. Let me please ask you not to do that. And I ask you, having looked at thousands of women who've gotten these pellets, I see some women with testosterone levels, the level that we see in men, and they're growing hair and they're aggressive. I see some women who have estrogen levels higher than would be normal, and they're continuing for months at a time. These are uncontrollable once you get them inside of you. It's much easier to topically use estrogen, progesterone, and testosterone if you and your physician decide to do this. But please avoid the pellets at all costs. I've seen too many examples of damage done with pellets that can't be reversed. And that's an editorial comment from me. Again, I'm not giving medical advice, but please be cautious with pellets. So, that's how to get through this. Is there one food that you should be eating? I think if I want to get you through menopause properly, yams are really one of the ways to do this. And interestingly enough, as you'll see in the longevity paradox, one of the foods that are going to be most useful for you for maintaining vitality late into life is the use of yams and tubers and fungi like mushrooms. In fact, I'm having some mushroom tea right now. And these compounds have been shown in animals and humans to make you die young at a ripe old age. Let me give you a personal story, not so much about me, but my wife. My wife went into menopause, surprise, surprise. And initially when she was in the perimenopause period, her major effect was hot flashes. In fact, I'll tell you one of my funniest stories. We were in Paris in a hotel in January. We don't recommend being in Paris in January because it's really cold. And my wife had just started perimenopause and we were staying next door to our friends and we actually had an interlocking door. And my wife not only threw the windows open in the middle of January, but took all of our covers and gave them to our friends in the next room. She was just absolutely so happy with the windows wide open and, of course, I was freezing to death. So I decided right then and there that I was going to research this subject and I got her started on borage oil and flax seeds. And I can tell you that that made such a difference in getting her through the perimenopause that menopause really was not of any interest, but it was my personal account with freezing to death that I didn't want to experience that anymore.


Hello everyone. Welcome to a webinar from Product School. Today we'll be talking about transitioning into product management if your background is in marketing. And I will share some of my experience today. Shortly about me. My name is Tatiana Treciak. I've been in product management for about five years. Prior to moving to product, I was working in email marketing and CRM. And my educational background is actually marketing and management. Currently, I'm working at booking.com where I've been for majority of these five years. Before that, I was working into a group which is a big European travel operator. We're focused on CRM and marketing. And before that, I was working in Google in AdWords support and customer education. So that's the summary of my journey. As you see, I don't have very technical background. However, it didn't stop me from building a career in product. Today we will cover similarities between product management and marketing management. I'll speak about common knowledge gaps of marketeers and how they can be filled if you want to make a transition. And also what you should think about when you think of your next company to join as a new PM. What kind of industries and companies are the best for career transition? So as you probably know, product management doesn't have a very conventional path. And lending and job and product can be pretty hard because you don't really know where to start. There's rarely a very traditional university education that opens your doors in the product management. And that's not because universities are bad at it, but because product management is relatively new discipline and it's also a crossover of many disciplines. And again, I went to university a while ago, but at least back then, even the courses which were called product management were relying a lot more on physical products, be it building a bridge or building address. So digital only start getting into it slightly later. And another reason why there is no kind of big names in education or traditional education is that product management is changing so fast that you can't really keep up with it because changing the educational programs, looking for professors, it all takes time. And this brings me to the point of fast changing job market environment because requirements and needs from PM keep changing, new technologies are coming out, new trends are appearing, something that was in demand five years ago might be a given requirement now and some new things are now hot in the market. So you always have to stay on track and know where to develop next. And last but not least, different companies have different expectations from product managers. It starts with titles, sometimes product managers are called product managers, sometimes product owners, sometimes program managers. There is a very good chapter in the book called Crack in the M interview where the authors actually distinguish out of all of big companies what are the expectations of PMs, not just in terms of naming of roles, but also what skills are expected from them, do they expect them to be technical or they just say be business savvy and focus on communication. So if you want to know more about this part, I suggest to check it out. So all of these things are hard, but likely it also gives opportunities. Over the last couple of years, the demand for product managers has grown immensely. And I think based on the recent survey from a product marketing, product management institute, around 30% of respondents out of over 2000 said that they actually struggle to find talent. So companies really have to find a way to increase their pool to find good PMs. And new PMs is one way to get there. And another good news that since there is no big traditional education have to undergo through or certifications and your hands on experience and desire are more important, it means that if you compare product management to let's say medicine or law, it has pretty low sound costs, both in terms of finance and in terms of time you need. So product didn't always imply tech. And if you're a market here who are watching this webinar, you're probably unfamiliar with this famous 4p by Philip Kotler, where he was saying that for every product to be successful, marketing mix should include four things, product, price, promotion and place. So back in the day, product was just one of the four Ps. And currently these days, in many companies, especially e-commerce companies, price and promotion also becoming slowly part of product. So if you were a marketer learning about four Ps, you can actually say that product management is one of the Ps and you can be focusing on that and building career specializing there. And Philip Kotler is not only famous for four Ps, a lot of actually votes from him, they also very relevant in product management days currently. So things like is no longer enough to satisfy the customer, you might delight them. It's all about being customer centric and bringing value to the customer. The aim of selling is to satisfy the customer need. The aim of marketing is to figure out this need, figuring out customer needs and understanding these needs and fulfilling them is what product managers focus on every day, be it pain points or the likeers. And finally, something that every product manager and product designer would agree with these days, who should ultimately design the product, the customer of course. And this has been the mantra of design thinking, of product management in general. So if you see all these quotes and learnings back from 1960s, 1970s, they are actually very applicable to product management. So it's a lot more common between product and marketing than at first comes to mind.  Market research is the first thing that comes to mind. If you remember Mad Men, the group of men watching focus groups and their reactions of women is lipsticks and so on and so forth. This type of research as in focus group, field studies, surveys, they're also extremely valuable in product because most of the new product ideas starts from customer discovery and discovery of their needs, which happens for user research. So if you are involved in market research and talking to your customers as a marketeer, you actually can apply the same skill sets to user research. There is a slight difference though, which can help you bridge the gap is that as a marketeer, all you do with these insights is forwarding them to product team. Next time also try to think what kind of changes would you make based on what you have observed and you can share them as a product team. They might necessarily implement it and don't take it personally. What is valuable here is the feedback they give you. Why will they follow up with your idea? Why not? And this will get you into thinking how does the product management mindset works. Another aspect which is pretty useful in both roles is being data savvy. And as a marketeer, you're probably working with some kind of campaign analysis or reporting on particular results in marketing and being data savvy in general is extremely important in product because more and more products are built in a data driven way. And once you transition into product, you can apply the skills and for example, analyzing A-B testing results or building dashboards, interpreting dashboards. So being good with data is something that can be carried over from marketing disciplines to product management. And I got to say a lot of marketeers, I know, they are a lot better in SQL than I am because in their jobs they had to use daily to report on particular client on particular product results. So as a product manager, you stop focusing on one particular query you run. You just run them more often and you also try to ask and answer bigger questions by running those queries and extracting the data. Finally, there are three skills which are crucial for both and as a marketeer, will make you stand out as a PM. Every product manager should know their competition. Same goes for marketing. You need to know who are your competitors, what are they doing, what works to them but didn't, are you behind, are you ahead. So things like spot analysis and others is something that would help you understand who use the competition and they will be useful in both marketing and product. Stakeholder management is something that is universal. The difference is you manage different types of stakeholders depending which role you're in. But things as creating a map of your stakeholders or a RACI framework or just the art of following up and chasing people is something that would easily transition from marketing to product. So if you're doing that, great job. And the last point is a bit questionable. It depends if you want to stay in the same industry you're in and we'll cover that a bit more later. But the main knowledge is obviously important. So if you know a lot about particular industry and it's a specialized industry, then it's really useful that you can transfer this knowledge from marketing to product. And I think for me that's worked well because I worked in a travel operator company and more old school one with actual planes and buses and hotels. So I knew a lot about how travelers behave. So when I went to booking.com I could actually use a lot of this knowledge to have initial discussions on how traveling happens and several booking happens on booking.com. So the main knowledge is not something to be underestimated. So all these things are great. You see that you're already probably a lot closer than you think to being a PM. However, there are some common things that sometimes stand out that people think are blocking them or they are indeed blocking them and they need to work on it. So how do you identify these gaps? Those things also come in from my experience. So maybe it's not applicable for every marketing role or marketing organization. But one thing is definitely a difference in speed of change and agility. Marketing is known for going for a lot of alignment and things, especially if you work with agencies, like some things that you want to create six months from now or a year from now actually should be already excited today. And I remember being shocked when I found out that the Christmas ads that UK supermarkets run around Christmas, they actually take a year. There's a moment at airs, they start thinking about next year Christmas ad. And in tech and in product, things are a bit different. So you still have planning of six, 12 months ahead with the roadmap, but you're actually trying to speed up the development cycle and get the learnings as fast as possible and iterate as fast as possible. So you have a bit less predictability of what's going to happen. And you have to adjust constantly. And it all happens at a lot faster speeds. So it's something that takes some time to get used to. Another aspect that you will be asked about a lot when you interview is prioritization. And if you think of it, prioritization is something we do on a daily basis as humans. You prioritize whether to watch Netflix or go to the gym. You prioritize whether to buy one type of pasta or different type of pasta. And the difference is that when it comes to product management prioritization, it's not about saying, I will do the right thing first, because that's an obvious answer. You need to familiarize yourself with frameworks and more scientific methods of prioritization. I think there are plenty of materials on that in product schools. So I'll let you check it out. But make sure that prioritization is not something you take lightly. And it's something you can give good examples on and start applying it in your current projects. So you actually have good examples to share in your interviews. And last but not least, a lot of people say, oh, I can't go into product management because I can't code. Well, I thought the same. But actually, after working on product for a while, I've heard from many of my peers and tech counterparts that PM Food Doesn't Code is actually a better PM. Because the job of a product manager is to define what needs to build, not how it will be built. Because once you start interviewing into how, then developers think they can't do their own job. Of course, you still need to know the lingo. You need to understand how technology works in general and how your product works from a technical side. So you can make a call, but a particular feature can be built or not, or estimate the right amount of time to make it happen. So you still need basic knowledge, but you don't need to be a coder yourself. So don't let it stop you. So how to bridge the gap? How to actually focus on your strength and make it in addition to product? First item is not a certified product only. It's for being happy with your career in general. Try to think of what are the highlights of your current workday? Like what makes you happy during the day? Which type of activities or type of meetings? So try to kind of make a mini-audit of your work week to understand what brings you most joy and energy in your work. And then try to understand either by talking to people already PMs or just by reading online, if moving into product will actually increase the amount of this joyful thing in your life. Because this type of analysis will help you understand if product is right for you and if you actually enjoy the job or not. Another aspect to taking into account as to mentally prepare for the switch is which stage of product development are you more familiar with? And by product development, I mean not the technical product development, but product life cycle. Is your current company focusing more on MDPs and the growth at all costs? Is it more a mature product that needs iteration and maintenance? Or maybe it's a declining product and you focus a lot more on the retention. So you would be probably not surprised that in a lot of job descriptions for PMs, a lot of these aspects actually mentioned. Some are particularly interesting people who have experienced the fastly growing companies, someone someone who had a very big experience on high traffic websites, some more mature examples. So think which bucket do you fall in? And this way you'll understand which transition will be a bit easier to make. And another aspect is which market segment do you have most experience expertise in? How are you currently working in B2B or B2C? Or maybe a marketplace? Knowing business models in theory is important, but having an experience in particular type of business model is super valuable. And if you are changing a career and you are changing the type of job you're doing, you will actually make the transition smoother if you stay in the same type of business as you were in terms of B2B or B2C or marketplace. Because you have to change a lot of things at once, which means that it's better to keep something stable so you can focus on things that you are not so good at and need to improve on. So once you know your strength, it's time to identify the right company. And for the transition, I personally observed three common steps. Option one is transition within your own company. And this sometimes sounds like an easiest thing, but it also comes with some drawbacks. Obviously if your company has some kind of junior product management programs or any type of training for aspiring PMs to recruit from within, that's the first way to go. You already know the product, you already know the company, the culture, sometimes even the stakeholders you'll be working with. So a lot of things already know. However, if you don't have any kind of formal way to get in the product, simply applying for open internal vacancies is often not the most successful approach because just your CV, you'll not show all your motivation and skill set that you have. So if you want to transition from within, try to do it by talking to hiring managers and actually showing your interest and engagement and how you can contribute. Option two is transitioning within the same industry. And of course, if you work in a giant of an industry as a marketer and you want to become straight a PM in the equal sized companies, that will be a bit trickier. However, if you work in a very big company and there is a challenger company around, I think banking can be a good example. If there are challenging companies around who are smaller and they want to conquer the market, if it is allowed by your non-competes, a good way could be to move to the smaller companies, use your expertise and knowledge about the market and the business, and transition into PM in there. And option three is transition on the industry's overlap. This is where I put my case in. I've worked in travel, which is more traditional than was travel. These shops to buy through packages and also some online presence, but still more traditional company than a lot of e-commerce these days. And I worked at Google, which is a tech company. Yes, I wasn't doing a technical role, but I knew what the working tech companies like. I knew the expectations, the culture, and things like that. So when I put together tech and travel, what came on my radar is booking.com, which is the biggest OTA in the world. So look for your experience and your CV to see if you can find this type of overlaps in industries to work in before. And if there's any company that needs expertise in both. And this way, you'll be able to kind of sell yourself better in the interview and also know a lot more once you go into the job. And the last piece of advice I'd like to give in the defend right company is not just type of product or type of business or seller range. Other aspects you should consider when moving from marketing to product is that you know, from any discipline to product is that you still have a lot to learn. So probably joining as a first PM and a startup is not going to be an easy feat. Being a second PM and a startup will not be so easy either because the first PM will be so busy, they will have no time to actually train you and help you. So the first thing I suggest is look for companies with strong PMP network. This way you can learn from your colleagues and also observe different styles of product management to see which one fits you best. And the good way to gauge it during interview process is just asking at record a stage, how big is a product organization? Do they have one team, five teams, 2050, it gives you an understanding how big is product community there. The second aspect is look for companies that match your values. And this is extremely important because as a product manager, you often have to evangelize and promote your product internally and externally. So if you work for a company that doesn't match your values, doing so will take a lot of mental effort and also can confuse you in terms of do I not enjoy product management in general? Or do I just not enjoy the product I work on? And this can be a life-changing question because if you made all this effort to move the product just to realize you don't like it, this can be pretty disappointing. But it's also okay. And last but not least, companies with flat structure, I personally find a better kickstart for your product career. Not because you can grow faster, flat structure is there for a reason, but flat structure and lack of bureaucracy is a signal that you can actually spend more time on your product management craft and less on paperwork and other things which are not that much related to product. It can be a medium-sized company or some big companies actually preach having a flat structure. So if it's something very hierarchical and very traditional, you probably will not learn at such a fast pace as you could. So this is the tips I wanted to give. I hope you now know that transitioning from marketing to product is not something impossible and some of the myths or concerns you had are now a bit less scary. And I hope it was helpful. If you have additional questions or want advice, feel free to reach out to me on LinkedIn. And I'll see you then. Thank you. Bye.


The Taranatot and Salomon spotlight terror raid event has begun and we're going to cover all the details in today's video. But before we get into the video, please subscribe to the channel. Remember, you can always unsubscribe later if you would like to. So let's dive straight into all the details. Let's go over to our trusty Saucer Ceribi and take a look at this event. So we did a preview on the news of this event coming out. We've got clarification on the exact details of this event now. So it is going to be split over both versions. So in Pokemon Scarlet, you're exclusively going to have Taranatot as your event raids. And in Pokemon Violet, you're going to have Salamence in your raid. So you're not going to get the chance to get the version exclusive in your other game. Like we initially kind of thought you're going to have Taranatot on Scarlet and Salamence in Violet. A little bit sad that this is the case, but makes sense because the games are so early and they probably don't want to cross over. But this doesn't stop us from going into other people's games online and doing the opposite raids to get these Pokemon from this event. The event itself is running from December the 9th, which is today as of recording this video until December the 11th, which will be Sunday evening. So you've got Friday to Sunday to take advantage of this event. And remember, if you'd like to keep this event, just don't go online.  So the details are we're going to get a four star Terrarid Taranatot. This can be any Terra type random. It's going to have standard ability. It will have a chance to be shiny as well. And then the moves it will have are Earthquake Stone Edge, Bite, Dragon Claw and additional move is Leia. The item drops are pretty standard for a four star Terrarid event. You're going to get the Candies going to get some Lavatot Claws, Feathers. You're going to get Terror Shards, depending on what the Terra type will be, more Candies and a selection of berries and a Big Pearl and the chance of a nugget in these events. So nothing spectacular for the four star. They're going to be level 45. And then we've got the five star mascot of these events in Pokemon Scarlet. You're going to get the Taranatot five star Terrarid with that ghost terror typing. So that is going to be the typing tied to one of the five star Terrarids for Taranatot. You're going to have standard abilities. Again, you will have access to hidden abilities within these raids. So it can have its regular ability and its hidden ability. The moves are going to be Earthquake Stone Edge, Crunch and Ice Punch. Additional moves it will have is Leia and Giga Impact. Item drops are going to be larger Candies. You're going to get those Lavatot Claw drops as well as Feathers, the Terror Shards as well as more level of Candies, Rare Candy as well, Berries, Red Shard, some more higher cost items. And then you're also going to get PP Ups and the chance to get bottle caps as well as ability capsules. So no Herbal Mystica. Unfortunately, I was kind of hoping that we get something like that from this event, but no such luck, but a good way to get some good items. Nonetheless, as well as these event Pokemon. And then we're going to have another chance at a five star Terrarid Taranatot, but this time the Terra type on this Taranatot can be completely random. It's going to have the same moveset, same level as the exclusively tied to Ghost type in Taranatot and the item drops are going to be exactly the same. And then in Pokemon Scarlet, you're going to have the chance to get Salamence. It's going to be kind of a carbon copy of what the Taranatot look like in Pokemon Scarlet. Salamence will look like in Pokemon Violet. You're going to start with that four star Terrarid, level 45 Salamence, random Terra type for this one. You're going to have the moveset Zen Head, but Dragon Claw, Crunch, Jewel Wing Beat and then Dragon Breath item drops are going to be exactly the same as that Taranatot excluding the big on scales that you'll get instead of the Lava Taw Claw and but everything else pretty much the same. Then we move on to the Salamence, which is the mascot for Violet's Terrarid event. Going to have that steel Terra type tied to it. And this is going to be available as a five star rate. You're going to have level 75 to kind of stand its five star rate there. Moves going to be Dragon Claw, Hurricane, Earthquake, Jewel Wing Beat and then Dragon Breath and Dragon Dance or its additional moves. So it's going to be able to boost up and then exactly the same item drops as you would get for the five star Taranatot rates as well. And then you're also going to have the option in Violet to get a level 75 five star Salamence rate with a random Terra type. So you're not going to only just be able to get the steel type, you're going to be able to get random Terra types as well on this Pokemon, exactly the same moves as the other Salamence. It's a five star rate as well as the item drop. So this is the event, like I say, you're kind of tied to your version exclusive in your version, either Scarlet or Violet. But you will have the option to jump online and join raids from other players who are hosting from the opposite game as you. So me as a Scarlet player will be able to go online and join Salamence raids to take part in this event. So it's a good opportunity to try and do that this weekend when the event is running. Again, it is running from the 9th of December till the 11th. So when you're in game, you want to just come to your poker portal to update your Terrarid dens in the region. You want to come down to Mystery Gift as normal, then into Check Poker Portal News. And then this will connect you to the Internet and you'll get a message saying you've connected to the Internet and received the latest updates about what's going on in the Paldaire region. 9th of the 12th, 2022. So there we go. And that is all updated. You'll just be able to disconnect from the Internet. You don't need to be on now because unless you're hosting raids or wanting to join raids online, but all your dens in the region will be updated. And then you'll be able to come onto your map and you're going to be able to have a look for these event dens. Now, you'll be able to identify the spotlight dens because of the kind of white ping aura that they've got around them. You can see one here. So this will be a rock type Tyranitar. You can see and it could be four or five star. Let's see if we can find one of the ghost type Tyranitar's and there we go. OK, so there's a ghost type one and you can see from the aura. We've got a grass type one there and we'll head up to this one. And we know if it's a ghost type, primarily it's going to likely be a five star raid. So that's a good way to identify the five star raid, but it doesn't discount. It could be a four star raid as well, because both the four and five star do have the chance to be ghost type as well. They're going to be random terror types, but this one likely to be that kind of mascot for this event and be the ghost type in Tyranitar. So we'll hop in. You'll be able to identify these event dens super easy like the other spotlight dens because they have a much bigger glow and aura compared to normal dens, as you can see. And it is the five star terror raid Tyranitar. So we did a little bit of prep in our video earlier in the week with a couple of Pokemon are going up against specifically the ghost type Tyranitar and the steel type salamence. The ghost type Tyranitar Pokemon that we put together were Hydraigan and Tyranitar. So I think what we'll do is we'll check out see how Hydraigan does against this. So we've got Reflect, Nasty Plot, Dog Pulse and Dragon Pulse on this Hydraigan. If you want to check out the build, the video will be linked in the top right hand corner now so you can check that out and see how well that does for you. If you are playing in Scarlet or you're going online to take part in Tyranitar raids, specifically for this ghost terror type one over the weekend. So we'll get the Reflect up first. Oh, ice punch coming straight out. So we kind of know what to expect, but we take that super super well. And I am a bit sad that we're not getting like Herba Mystica. I'm going to be happily surprised when we do get an event, one of these Terrorite events and we do get Herba Mystica as an item drop because I think, you know, it would be nice to get that item because it's such a useful item in game. OK, we're going to get this Dog Pulse off. See how much damage this does. OK, this Hydraigan is cracked. This is good. This is good for this Tyranitar. Theory worked out. OK, so there's a shield up from the Tyranitar. We've taken a lot of damage, though, as well. So we're not in brilliant shape ourselves. But as long as we don't lose our stat buffs here, we'll be able to take it down the next turn, even with the shield up. But there we go. Yeah, there. It's taking out all our nasty plot boosts away, but that's fine. OK, back in action. It's not it's nowhere near as hard as what the Charizard raid was. And there we go. It's done. So finished off and we'll be able to catch this Tyranitar. And there we go, Tyranitar. Let's see what item drops we get with this one. Large candy, XL candy, Lava Tuck Claw. There goes Terotypes, a couple of Tomato Berries. Star piece, Bottle Cap, which is nice. No ability capsule, two nuggets and a large candy. So not too bad, not too bad. And then Adamant Min, which might be useful on this particular Tyranitar. OK, let's have a look at this Tyranitar. Let's hop into our boxes and let's see what this is. So you've got Lax and wow, that's actually really good. It's nearly an absolute perfect Tyranitar. So there's five perfect IVs on this, which is really, really good. Pity, it's not an attack, you know, but never mind really good. Tyranitar with that ghost typing as well, level 75. Brilliant. So that's ready to train up. So the item drops are pretty good. OK, there's another ghost terror raid right down here. So we've got another one there. So it looks like you're going to get more than one of these spawning on your map at a time.  Now, as this event has been divided, depending on the version of the game that you've got, one of the issues is you're not going to be able to get the other Pokemon in your version of the game. So this will mean a lot of players are going to be hosting this event online to share this event with other players, meaning you're going to be able to have a lot of opportunities by going online and joining raids from other players that are hosting it. And for this reason as well, it's good to host your raids that you've got available online as well. You can see as soon as we come in here, there is going to be a five star Salamence raid ready to go. So we'll try and connect to this one. And we do want to change your Pokemon. And we did a little bit of a preview for Pokemon that would be good against Salamence in the preview video. We did say Ironhands would be very good against it. Also, Harriama could be a nice option against it with the Bellydrum and Iron Valiant as well with that Fairy type and it will resist those dragon type attacks. So I think we'll go Harriama. We'll go a good old Ironhands in this one because I feel like it's just such a solid option anyway. I'm going to have to be careful around the hurricane and the Jewel Wing Beat. But other than that, we're all good to go. And it looks like pretty much most of the other players are relying on that. Well, we've all got a flying weakness. So if this Salamence starts chucking out these hurricanes or Jewel Wing Beats and it's got its hidden ability, Moxie, things could get pretty nasty pretty quickly. So we'll see if it's got Intimidate, which will be the better ability going up against this Salamence for us in this raid. But I wouldn't be sad if it was Moxie because it'd be nice to get a hidden ability, Salamence as well. It is Intimidate though, unfortunately.  This should be enough to break the shield. We also avoid the hurricane. So we're getting pretty lucky against this Salamence. We like that though. We'll take that every day. There's plenty of raids that we do where it's like bad orangey. I think it's probably better coming in against this Salamence without flying weak Pokemon, like a fire type feels like a better option. Although you have to then worry about Earthquake. But I think Rotom is probably a really good option against this Salamence, to be honest, Rotom Heat. I think really good option with Nasty Plot. That would be a very good build going up against this Salamence because you avoid the Earthquake and you only need to worry about the dragon type attacks, which aren't, yeah, which can be a little bit annoying if it does have Dragon Dance up or Moxie. But otherwise, you could play something like Reflect and Nasty Plot over Heat. And then whatever else you want to play on there, like Terror Blast, maybe with a Fire Terror type, that's probably the best, the best build. OK, we get the Salamence brilliant and the item drops. Can we get an ability capsule? We can't. Two star pieces though. So that's kind of nice. And that is the Salamence. So the Salamence has got four perfect IVs. So we were just very lucky with our Taranatoll. So it's going to have guaranteed four perfect IVs like they would normally have. We just got very lucky with our Taranatoll that we got in that first raid. So there we go. We know what to expect from this event and these are the two main Pokemon that you're going to be getting from it. But you can get other Terror types as well that will be available around the region in four and five star Terror raids. That is all of the information from this brand new spotlight event that is happening from the 9th of December today as we're recording this video till the 11th of December. So you've got a little bit of time to take advantage of this. Have fun with this event over the weekend. Do share online so other people that don't have the same copy of the game as you can get those version exclusives and you can do the same with their hosting as well. Thank you so much for tuning in, friends. Let me know what you think of the event down in the comments below and I will see you all again in another video very soon. So until then, take care of yourselves. Bye bye.


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