Good afternoon everybody, it's great to be here to officially launch the 150th police logo for next year and today is obviously a great opportunity here in the museum. The Queensland Police Force Act was obviously instigated in 1863 and the first of January 1964 saw the formulation of the Queensland Police Force and we're coming up to 150 years next year and this logo will certainly be spread right across the breadth of all of Queensland to obviously commemorate the great years of 150 years of service by the Queensland Police Service right across the length and breadth and we know that policing certainly has changed in the last 150 years and next year will be a great opportunity to showcase the excellent police service that we have and the men and women who wear that blue uniform very proudly and the work that they have done this week obviously leading into police remembrance day. Obviously it's a time to reflect on over 140 officers that have lost their lives serving the people of Queensland and obviously with with young Casey Blaine from Mareeba and everyone's hearts and minds from his tragic incidents this March this year. However it's 150 years celebration we have the new logo it's very symbolic of the service that the Queensland Police Officers give to the people of Queensland and I really encourage all members of the Queensland community to take especially next year as an opportunity to thank our hard-working officers who do a great job going out servicing their community and often different very difficult times because when they go to start that shift they certainly do not know what's ahead of them and this is a way to commemorate 150 years of service to their communities. Commissioner. Thanks Minister. 2014 is the anniversary our 150th anniversary of the existence of the Queensland Police. We have a great tradition of serving the community of Queensland and one can only imagine the conditions and certainly the challenges facing police in our earliest history back 150 years ago next year. We've come a long way and certainly with the help of the government we've made significant changes even in the last 12 months we look even further towards changes into 2014 and certainly we our partnership with the community of Queensland is one of our greatest and strongest traditions we look forward to that continuing throughout next year and beyond. Thanks Commissioner. It's just great being here in the in the museum and seeing the the different exhibits that highlight the 150 years of service right through from the first commissioner David Seymour in 1864 and 31 years as a commissioner of police and it's a big record to live up to and I just hope we have in around for the next 31 years I'm sure his wife and family have would have a lot to say about that but it just shows the the the the tremendous responsibility but also the sheer fact of achieving 150 successful years of policing in Queensland and all our current police officers are to be commended for their day-to-day actions. They don't come with a crystal ball or hindsight and they face some of the most horrendous situations and they have to make quick split-second decisions and it's a great credit to them and and the support of their families and but it's great to be able to have this opportunity to be here with the commissioner to unveil the 150th year logo. Ultimately it will be the the logo that goes with everything that we do next year just like New South Wales has recently done we will no doubt create 150th badges as well and we'll distribute those not just to our officers but to members of the public. The retired police have shown a huge interest in in our 150th year celebrations and we'll be encouraging them to get involved as well. It will also be a time a whole year of events around the state where policing is celebrated and showcased at various locations throughout the year. You would have seen obvious if you go to the police academy we've now ensured in the in the colorful flag party that the maroon is back in that traditional way within the the induction ceremonies and I'm sure that the mighty maroons will be hoping for nine in a row also to obviously commemorate 150 years of policing so the the challenge is on every Queensland will be behind the origin but they'll certainly be behind each and every police officer as well no it certainly our uniform our new uniform will endure way past next year there's no suggestion at this stage that the 150th year no sort of cloth badge will attach to that rather it will be a similar to a citation very similar to what New South Wales did. The recent Kelty review raised some issues about the police service and called for a bit of modernization will next year be a year of change and are you becoming more modern and well well first of all we we've we've we've got a new commissioner who has only been there for a short period of time that brings a lot of wealth experience and professionalism and he commenced his own review of which was very highly supported by the government and and we support that review complete complete to its end completion and now we have the the the Kelty review that is about that the whole of obviously my portfolio and and it supplements the review that is is currently going ahead and with that a lot of those recommendations in there have already been enacted by the Commissioner and the QPS but that's what we're a government not if not fearful of change and making sure that we have the best police force in the whole of the world not just in Queensland and we're not going to leave any rock unturned or any or any hours wasted in achieving that is it going to be easy no it's not but the reality is we're up for the challenges and I know that the police officers are up for the challenges themselves and we're going to step through each recommendation give give looking at each credit of each recommendation and making sure that it's the benefit for obviously all Queenslanders look it is it is going to be full of challenges and a lot of goals and but they're full of a lot of opportunities and I see it as a as a as a those challenges making for it for a better police force going forward for the next 150 years when we see the significant changes we can maybe lock it up but and you can see those those changes you know that are only going to benefit the whole modernization of not well the Queensland Police Service as well as all the other emergency services and look I'm very proud of the Queensland Police Service I spent nearly 20 years in in the same ranks and for me as a minister it is a privilege and I can make sure that I'm always in a position to make it better on behalf of the Queensland Police Service but more importantly on behalf of all the people of Queensland who want a great police service and we're certainly going to deliver that


Mr. President and Senator Jepsen, ladies and gentlemen, it's a privilege and an honor for me to have the opportunity to swear in the Chairman of the Commodity Futures Trading Commission. Susan Phillips is born in Virginia but spent more time in Iowa, I guess, than any place else out in the tall corn state. It's second Illinois Roger, but it's a good corn state. And the responsibility that she assumes, she's been managing that as acting Chairman since last May. And it's a very important responsibility, especially from the standpoint of agriculture. Farmers use the commodity markets for hedging commodities and hedging grains to lock-in prices. The grain companies and the industry use it very effectively. And it's vitally important. Very early on, we spent a lot of time in Illinois, the Illinois Farm Bureau, working with the Commodity Futures Trading Commission to ensure that those that were on the commission had a very firm and grasp of agriculture and how it related to the responsibilities of the commission. So we're just delighted to have her here and I'm delighted to have the opportunity to manage the swearing in. So if you'd come forward and with her mother, Mrs. Phillips, please, I raise your hand, please. I, Susan Meredith Phillips. I, Susan Meredith Phillips. Defend the Constitution of the United States. Defend the Constitution of the United States. Against all enemies, foreign and domestic. Against all enemies, foreign and domestic. That I will bear true faith and allegiance to the same. And will bear true faith and allegiance to the same. That I will take this obligation freely. That I will take this obligation freely. Without any mental reservation or purpose of evasion. Without any mental reservation or purpose of evasion. That I will well and faithfully discharge the duties. That I will well and faithfully discharge the duties. Of the office on which I'm about to enter. Of the office on which I'm about to enter. So help me God. So help me God. Congratulations. Thank you. Well, very pleased to have all of you here in this home that belongs to all Americans, and I'm delighted to see Dr. Susan M. Phillips sworn in as chairman of the Commodities Future Trading Commission. Susan's career represents a long record of high achievement. In 1967, she graduated Phi Beta Kappa from Agnes Scott College in Georgia. And in 1971, Susan earned her master's in finance and economics from Louisiana State. And in 1973, she received her doctorate in finance from the same university. Susan then went on to the University of Iowa, where she served as an associate professor and then as vice president of finance. In the course of her career, Susan has done important research, published many articles, contributed to four books, and been a Brookings Institution Economic Policy Fellow at the Securities and Exchange Commission. Two years ago, I promoted her to her nominator, I should say, to become the first woman commissioner of the CFTC. She's discharged her duties in that post with distinction. And in a few moments, well, as a matter of fact, when I wrote that note down there, I thought that I was going to go on first. So I'll back up and start over again. So as of a few moments ago, Susan became the first woman chairman of a federal financial regulatory agency in American history. And Susan, as you take your new place in the public eye, I just have to say I can't think of anyone who could better reflect the skill and experience of the women in our administration. From Ambassador Jean Kirkpatrick to Secretary of Health and Human Services, Margaret Heckler from Secretary of Transportation, Elizabeth Dole to Susan and others, more than a thousand women in this administration hold policy-making positions. And they hold those positions because of their superb qualifications and not because of some quota. You know, that brings me to a story, almost everything does. Maybe I've told this story to you before, but then you'll just have to hear it again because life not only begins at 40, but so does Lumbago and the tendency to tell the same story. But it was an accident scene, an injured individual lying there in the pavement. A crowd had begun to gather. A woman was bending down over him, and a man rushed up, shoved her aside and said, let me get him. I've studied first aid, and she meekly stepped back, and he went down and went to work with his first aid knowledge. And at one point she finally tapped him on the shoulder, and she says, when you come to that part about calling the doctor, I'm right here. So today Susan becomes head doctor at the Commodity Futures Trading Commission. This commission is one of my favorites because it proves that government can do a good job without soaking up taxpayers' money. We're over-regulating the marketplace. In a town where so many agencies have billion-dollar budgets, the CFTC budget is only about $26 million. You see, you don't have to be here long to start saying only $26 million. Yet the commission successfully oversees a vast and crucial sector of our economy. And by working in partnership with the industry's own regulatory organizations, the commission does its job without hindering industry growth and innovation. Susan, I know that you'll give the same intelligence and energy to this new job that you've given to all your endeavors, and I'm confident you'll keep the Commodity Futures Trading Commission efficient, ensure the integrity of our futures markets, promote industry growth, and protect the public good. Now good luck, God bless you, and get to work. Mr. President, Secretary Block, Senator Jepsen, friends and colleagues, thank you for sharing with me one of the most thrilling moments of my life. Mr. President, in late 1981, when you lured me away from the sheltered life at the University of Iowa, and away from Big Ten football, also might I add? Just in time. You gave me the privilege of participating in the exciting and important field of futures trading as a commissioner at the CFTC. I will always be grateful to you for that opportunity. During my years of teaching and financial research, then working at the Securities and Exchange Commission on options, deregulatory, and market structure issues, I was even then fascinated with the potential for pricing and risk management offered by futures trading. In the trading pits of New York, Chicago, and the Midwest, agricultural products, energy supplies, financial instruments, and other materials essential to the world economy are bought and sold in open competitive bidding. These markets exemplify the American concept of free and open trade. They set the pricing standards for commodities throughout the world. Human representatives from countries with more tightly controlled economies than ours have expressed to me the importance of the integrity of U.S. futures markets. Nothing should ever be allowed to harm these markets or interfere in the vital services they offer. For the opportunity you have now given me to chair the CFTC, I can only say a simple thank you. A lot of my gratitude for this opportunity flows a sense of responsibility to you, to the Congress, and to the American people who are influenced by what happens in these markets. Under my chairmanship, I hope the CFTC will continue its commitment to efficient oversight and enforcement, the encouragement of industry self-regulation. Ours is a small agency staffed with expert and enthusiastic people who have a big job to do, and who I believe do it well. I look forward to my continued association with them. I'm especially happy that my mother is able to be here today. When I was growing up, she tried to teach me not to swear, but now she's come to Washington twice to hear me swear, but I don't think she minds. Mr. President, once again, thank you for your confidence in me. I will do my best to justify that confidence. Thank all of you. Thank you for coming. It's been a pleasure so much.


Now we're getting into more about actually teaching in Korea And I just want to start off with the qualifications because people are always like, you know What do I need? Do I need to have a bachelor's in education or do I need to you know, what do I need to have? so Basically two things are important mostly when it comes to teaching English in Korea. It's your nationality Unfortunately and your qualifications So generally for qualifying for the English teaching visa, which is the e2 visa that most English teachers are on here You must be a passport holder from the following countries. So you ask Canada United Kingdom, Ireland, South Africa Australia and New Zealand Oh ignore that university So yeah You need to be from one of those countries You need to be a passport holder from one of these countries. However, there are some loopholes and I'm going to talk about that in just a bit so Don't worry about that then you also need to have at least a bachelor's degree and A copy must be notarized and episteld so But yeah, that's really you can get that done very easily. But yeah, you need to have a bachelor's degree But it doesn't matter which major So it doesn't have to be in TESOL. It doesn't have to be in teaching. It doesn't have to be in English It can be any major as long as you've completed four years of education Yeah, so that's sort of what you need in order to get the visa So your bachelor's degree the copies they must be notarized and episteld and there's a lot of companies that do that so an epistel is like a It's similar to a notarization, but like it's for international use I think that's the difference, but there are a lot of services if you search like You search it online. You can find services to do it, you know, they've expressed services Obviously you need to pay more money for that. But yeah, it's pretty easy to do Some other requirements that you will need to get that visa are three sealed university transcripts You also need to get a clear criminal background check and that usually kind of takes the longest to get I feel like especially now with all, you know, the public offices not really operating at full speed Yeah, so you need to get like your fingerprints taken and then sent that in For US people from the US. It's like you have to send it into the FBI you get an FBI criminal background check Um has to be clean in order to get to visa Yeah, you also need a passport photocopy. You need to present a resume You also need to have a signed copy of the school contract For passport sized photos and two letters of recommendation Even though now I'm thinking about it. I think I didn't have any letters of recommendation So I'm not sure if that is still the case I don't know but yeah, that's the general Requirements or things documents that you need in order to get your visa But like before that obviously so you need to make sure like you have all of these things you have your bachelor's degree You know prepare get ready and then once you have all of these things you tick you tick all the boxes you check all the boxes You can then move on to Applying for a job once you have that they will give you the contract and then you can usually you can basically do like the final steps of Going to the embassy and you know presenting all the documents and then you get your visa So that's that basically Thanks so much for watching We are ITTT the leading provider for TEFL and TSOL training courses. If you like this video Please subscribe by clicking the button down here and click on any of the videos here on the left For more interesting teaching tips for getting certified to teach English abroad and online


The side and where to invest your marketing bills is not a decision you take lightly as a small business or a growing one. You know you need to attract new customers and keep your existing clients coming back, but you can't afford to invest time or resources into something that is not going to deliver the results you expect. That's why email marketing is important when it comes to small business marketing and beyond. In order to make a decision on whether or not it is right for your business, it is important to know the benefits of email marketing. That's our focus on the show for today. Welcome to Business Insight and Plus TV Africa. I am Justin Acadone. Welcome back. The federal government says the foundation for a resurgent economy has been laid in the past eight years. The Minister of Works and Housing, Babatunde Faschula-Sentes, joined an interactive session between government officials and members of the organized private sector. Now the session is coming ahead of the general elections. Take a look. Members of the organized private sector, federal and Lagos state government officials gather here to dialogue on key economic reforms that will put Nigeria back under progressive lane. Governor Somolu takes to the podium to speak on his themes agenda and how impactful it has been over the years. The GDP of Lagos is clearly over 120 billion right now, so which makes it closer to 30% of the GDP of our country. And of course the GDP is bigger than the GDP of Kenya, it's bigger than GDP of Ghana, it's bigger than the GDP of Ivory Coast.  The interactive forum breaks into a panel session. Thank you, we round of applause for him. Issues bordering on infrastructure, sustainable development goals, post-COVID-19 economy to immigration of Nigerians, top the discuss. We must all sit together and decide what we want. Infrastructure can never be seen as short-term, so we need to understand that it is a long-term strategy. How do we effectively work with you to make this a policy? So working with government, it's very important that you make it policy-driven for us as private sector to be able to work with you. According to the federal government, the country's infrastructure stock moved from 20 to 35% in seven years, despite being faced with the challenges brought by COVID-19. Based on the odds, this government and this party turned around what was the global impact at the local stage and we have had consecutive growth. What the presidential candidate by his manifesto and by our disposition want to do now is to multiply 3% growth to 7%, 8% and more growth so that the benefits can then be felt. We want more support participation from the private sector. We government alone cannot do this. We need your support and of course in two ways, private investment, corporate social responsibilities and other participation you can think of. If you look at the public expenditure to GDP ratio also, we are currently, as Nigeria, at about 13% of GDP. Again, even the African average is about 22%, not to talk of the content of Africa, people like South Africa. The consensus here is that with a symbiotic relationship between the government and the organized private sector, the economic drive of Lagos and the federal government can be sustained. And now to our discussion for today. The benefits of email marketing for small businesses are not always obvious. You know, marketing is being used by thousands of organizations to promote their businesses and to grow revenue. If you're under a fan-to-bot email or overwhelmed with information, we want to help you get started. My guest up where me Emmanuel is, the CEO and founder of Tribe Arc Limited, a company that develops, see itself as software that Africans use to build their businesses. As a senior software engineer, it manages all of Tribe Arc's product-related matters from product management to user experience, research and design to a product. Analytics, thanks for joining us on Business Insight and Plus TV Africa, Emmanuel. Thanks, Justin. All right, these indeed are a pleasure. Email marketing, it sounds so simple, but let's just then break it down. What exactly is it? All right, thanks Justin. Nice to be here again. Email marketing is simple. Like we said earlier, it's a form of marketing. We're in the oldest form of marketing that you've always seen around, but is that the marketing way you send promotional messages to your customers? Is that to generate leads, to generate sales, or to convert them, or to nurture them, or just to keep them promotional discounts, or just keep them updated about your product or services? So it's that simple. So how popular is it globally, and if we have to bring it closer home, is it something Nigerians are appreciative of or they've been using over time? Yeah, so some businesses are using it currently, but not all businesses are actually leveraging and maximizing the power of email marketing because email marketing is simple, it's very fast, it's direct, and it's the cheapest form of marketing. A lot of people still want to go for social media ads, you know, Google ads, Facebook ads and all of that, but that's more expensive, and with the constantly changing algorithm of these social media platforms, they reach organic reach when you do those ads, right? So when you go for email marketing, you're going to be getting a 200% return on investment when you use email. 200%? Yes. That's huge. Over double? Double, literally double. Oh yeah. According to Neopatter, it even says about 500%. Oh wow, that's huge. Okay, you said Nigerians are not fully, you know, harnessed all the benefits, the arrival dare of, can you walk us through these benefits, or just in case people are wondering why they need to get into email marketing? All right, so the most important benefit of email marketing is this, the fact that you can actually engage your customers directly and kind of get closer to them by what we call segmentation. So for example, if you have 2,000 followers or fans on Facebook, for example, and you have 2,000 email addresses on your email list, the truth is that if you send a post, you know, on your Facebook page and say, this is what's happening today, and all of that, out of your 2,000 fans on Facebook, only about 128 people, according to research, Upsport in particular, they said, according to Upsport, about 128 people are based on the algorithm of Facebook, only 128 people or users will see that your post because of the algorithm of Facebook. The same thing on Twitter. Even Twitter is about 1.2% of your posts are sent. But email, when you send email to 2,000 persons on your email list, the open rates globally, standard according to Upsport and other platforms, they said that globally about 60%, there is open rate of about 60%. That means that about 500 to 600 emails will be opened when you send to people on your email list as against sending a post. So what that means literally is that when you go with email marketing, you are going to have more engagement with your customer because they're going to be reading your messages, they're going to be seeing what you're saying, actually sell to them and convert them. Okay, let's talk about the segmentation that you clearly mentioned them, just how does it really work? Yeah, so Justin, thank you for that question again. So what I was saying about segmentation is this, people, you can actually, you can know more about your customers from segmentation. So when you send out an email, the first time someone comes to your website, for example, and you send them a message via email, you can put in some links in there to say, okay, I have a white shoe, I have a black shoe, which one would you prefer on a Sunday afternoon, for example.  The system automatically via automation, what we call email automation, sends a request back to the server saying that Justin, for example, likes white shoe and it separates you into a different email list, such that when you now visit my website tomorrow, I can already know that you like your white shoe and then I can be sending to you subsequent emails about just white shoe and nothing anymore about black shoe. That is what calls segmentation. I can keep narrowing down every day to just know exactly what you want. Okay, so you cannot give me tailored solutions. That's very, very, very interesting. Although I'm not really caught when white shoes except they are sneakers. That's just on the side. But then again, you also talked about how you can actually leverage on sending several messages all at the time. But let's talk about how you actually would go about starting that because would you need to start gathering several email addresses or just how do you go about? Yeah, so that's the first step, Justin. So the first step is to build your email list and how do you build your email list? It's very simple. People think that that's very hard but it's actually simpler than even coming up with content for your social media posts. And this is how you do it. Just come up with something of value to your potential customer segment. So for example, if you're a coach or an author you can come up with a very small 10-page e-book, maybe an abstract or an excerpt from your book that you want to release in the future or something you've done in the past. And then put it up on a landing page. A landing page is simply a one-page website that you can put in an opt-in form. An opt-in form is just a form where you can receive email addresses. So put a picture of that e-book there. Say download this my free e-book and then when you read that e-book you'll probably learn 10 ways of making money in Nigeria right now or how to spend money without cash in Nigeria currently. That's the title of the e-book. So when people see that e-book they're going to give you their email to download that free content. So that's how it works. So just put up a valuable content and then in exchange for that content let people submit their email to get that content and then that's how you gather and build your email list. And once your email list has reached and grown to about 800 then you are good to start nurturing them. So you start from capturing the leads which is the emails by exchanging something of value for those emails then you start sending emails by nurturing them. Like nurturing means you are sending emails frequently to them to tell them about different things that is of value to them still. You are not selling at that point. Then once they are engaging with you and opening your email and they are now loyal to your email marketing strategy then you can send a final email selling them to buy or to get something or to do something that you want them to really do. All right. So just before we came in our free chat we were talking about how it is you could send the divisive ways you could actually send this email so people could actually get to read them because ordinarily if I open my mailbox and I see messages that are not really from people that I can identify I just delete without even reading. So how can you do that judiciously and make eye-catching captions or emails so people ordinarily would just want to go through them. Fantastic question, Justin. So it's very simple or it's becoming simpler by the day. So before now you have to be an expert in content writing to actually be able to come up with an email marketing content that is actually convincing especially the subject line. Like I said before now that when you go into your inbox you are going to see a lot thousands and thousands of emails that are unsolicited emails that you didn't even subscribe to. But some of them once in a while because of their subject line usually sometimes you just see them how do I get money without going to the ATM. You want to definitely find out about that so you click on that and you read that content. So that is how you come up with CacheCon. Like I said it's now simpler because you no longer have to be a content writer to come up with Cache's subject line and what's the solution or what's the catch there. It's something called artificial intelligence. So there are actually platforms you can go to that you can say okay I want to write a mail about something, something, something I'm writing the mail to my audience about something, a particular topic and the AI will tell you 10 different suggested powerful subject lines you can use that will be guaranteed that they will open. And then it can even go further to open, tell you right for you the content of the email. So you just give it some prompt. So there are different platforms out there like that and Tribe Back is one of them also. Before you start him Tribe Back. It's still a business insight on plus TV Africa and of course we still have Okbe in Manu who is an email marketing specialist, expert if you like we'll take a quick break and there's a whole lot more we still need to talk about if there are do's and don'ts to be observed there. I heard there's some sort of a 5T 8020 we'll be talking about all of that in a moment you just want to hang around for that stay with us. All right welcome back it's still business insight and plus TV Africa I am having a wonderful time I've been receiving useful insight about email marketing I'm sure you also have we still have Okbe in Manu with us and he's been sharing useful tips Iman thanks for staying with us. Thank you Justin. All right before I went on that break I was talking about do's and don'ts you talked about catchy captions are there things to be observed and things that you should do away with when we talk about email marketing? Yeah so yeah so there are do's and don'ts right so there's something called spam emails right so there is a whole lot of algorithm that email engines use to actually fit out what you're going to your inbox what you're going to your promotional box and then maybe your spam box or even not even get to you at all so right so how do you bypass or what do you do to actually get into inbox of people so the first thing is that your content must be personalized right so you don't want to write a mail and then just broadcast it to over a thousand persons you know it doesn't make sense if at once once the Google was the engine the email engine that's what kind of email that is not personalized to the owner of that account is going to just throw it into spam so that's the first rule personalize your emails and now do you personalize your emails make sure that within your email content even inclusive of the subject line include the name of the person in there so you're saying okay so the platform already allow you to do that so it's not like you have to send one by one to all the one thousand email addresses you just type one content the email platforms actually allow you to pull up personalization tags which is the name of each person so once you put tags there when the system is about sending the email to all the thousand persons you're going to replace the names of each individual within that mail to everybody so you just need to send it once but the system is going to replace everybody's name as it's sending to Justin's you're going to see Justin in your mail let's break it down because it sounds so wonderful but then are you saying a thousand people our emails and you have their name so you have to compute all the thousand names as per or how okay so I can just put a pen yeah that was suggested yes yes so don't forget that there was a capturing part okay so when you actually capturing the emails the owner of the emails have supplied his name and his email to download your free email so that name and email is already in the system so now what you need to do is type your subject line include those personalization tags in between where you want the name to show then send the mail then the system now goes into all the one thousand email addresses it knows their name and their email address so it's going to when it's sending to Justin's email address it's going to now insert Justin's name in between you know locations within the mail box and that's what it's going to do for everybody so once your email engine receives that kind of mail it knows that this person knows Justin that's why it's so we're not trading to you that's the first the second reason when you're starting out in your email marketing journey you should ensure that you are not sending too many at once don't send emails every day to people that you don't know so maximum when you're starting out send twice a week if at matter of fact when you're starting out once a week that's another rule so you can go on and go on and on but those two are very important the frequency that works that's something technical that's a test alright I was trying to do some reading concerning email marketing I hear there's a 5T or 80, 20 rule what does that really mean okay so for the 80, 20 rule it simply means that of course generally 80, 20 rule means that you're doing 80% of what you're doing is coming from 20% of it's 20% of what you're doing is coming from 80% of the results right so in the email world it means that when you start sending out your emails to people it means that at the beginning you can actually get about 20% open rate right 20% of your entire email list we actually open your email right but as you now segment down as you keep segmenting down so you send out an email to a thousand email addresses about 20% is very good is that it automatically move those 20% 20% that open the email into a new list that's segmentation so you know you have 80% on opened email addresses or that have not opened your email 20% have now engaged and have opened so the message the message you're going to send out should not be the same for the two groups so you should send a more personalized email to these 20% and then something else to the 80% telling them now so that's how you keep narrowing down until you now have eventually an 80% that is now engaged active loyal wants to read your content you know they are waiting for your mail every time that is where you will get your most results from that you should focus on how soon can you get to that particular status so it depends between one month to three months you can all right still about able market as much as possible try to advise starters and small businesses on this particular show on how they really need to go and how they can scale up their businesses as it is right now still on this particular marketing strategy would you really need some sort of formalized trade and you talked about in catchy captions it's not everyone that is really so savvy to writing or would you need professional help or maybe a professional to be added to your business so like I said I mentioned something before the break that there is now AI artificial intelligence involving email marketing so you don't have to go for any training though you can know the basics like the rules the do's and don'ts and you know frequency and all of that AI might not help you with that but the real core of writing the actual content writer to do that you can delegate that tax to an artificial intelligence you know to out and there are so many of them alright then how do you go about how often do you go about review or evaluation as you send out these emails and you want to know how far they have reached and what impact time they have made how soon should you be talking about evaluation and then maybe analysis on them yeah so almost every other day you should be doing that so if you're also using a very good platform you know like try back you should get a report at the end once you send out an email almost immediately if anybody opens even the next second if anybody opens the system already knows that someone has opened so you as the marketing chief executive or marketing manager or wherever you are you should be looking at a dashboard where you see the report a detailed report of every mail that you sent out and then you should have email marketing not the first mail is how far you can segment that to the real, loyal, active, engaged customer so you want to keep segmenting that so what I'm saying is that you can every 24 hours you should have a dashboard in front of you that shows you your open rate your click rate your people that are unsubscribing people that are bouncing emails that are invalid a whole lot of stuff should be on your dashboard you should be analyzing every 24 hours you should be talking about this is sounding too formal my business has not been scaled up to that level does it really matter about the size of the business the scope of the business or the market segmentation per se that the business are dealing just how whether it really depends on the industry you are in it doesn't really the truth is that once you engage once any customer works into your store even if you are an offline business you are in barbershop or you are a clothes seller fashion designer wherever once a customer engages your business the first time you should get their email because you don't want to spend there is a saying that says that it's always easier to resell to an old customer than to acquire a new one right so you always want to once you have an engaged contact with your customer get their email address because you can always re-engage them you can always sell to them you can always sell to them through email marketing so irrespective of the size of your business or whatever industry you are in or whether you are an SME a big business enterprise whatever size of your business you should be capturing emails and you should be using that because you don't want to be spending so much money on social media ads when you now really want to increase the visibility of your business you don't want to be spending so much money on affiliate marketing or you want to be doing something that is cheaper and is direct so once someone walks into your store as a barber I tell you if you understand the parking marketing you should have a form somewhere in front of you at the front of your barber shop saying please drop your email address if you drop your email address we give you 10% discount on your next cut so that you can understand maybe you're growing bigger you have the email addresses you can just send them an email inform them that you've changed addresses then maybe you have a promo coming or maybe Valentine that happened yesterday for example you want to give every you know a salon I want to give every lady in town a subsidized styling for their Valentine because I was going to ask you on an emotional basis or maybe just to just keep tabs with your customers or to tell them about trends or just how I just need to know yeah so there are different types of emails that you can send there are promotional mails there are informational mails there is newsletter just a regular information updates so there are sometimes you just want to give value so you actually would need a strategy yes you need definitely you need a marketing strategy so like I said it starts with capturing the emails the strategy starts with capturing the emails they're not showing them not showing means that you want to have a period where you're actually giving them value so that they capture people's email like I was giving an instance of the barber shop collect their email addresses but be sending them emails about this next trending style that a guy can make that every lady in town will follow him you know send emails about how to maintain maybe your whatever grooming and tips and all that so as they see that you're giving them value you actually they're becoming as you go they'll stop and buy maybe a new clip selling to customers or it has something value to them I want them to buy once you've not shown them for a while then they will be open to clicking or taking the action excuse me they'll be open to taking the action the the business owner really wants them at the end of the day so that's how you work so you capture as such, we could actually go on and on about how far you can go and how much you can benefit from this particular strategy of marketing strategy. But time is never all is our friend when we are having fun as it is. We want to say a very big thank you to you for joining us on Business Insights for this week. Thanks for having me, Justin. It is indeed our pleasure. And that's the size of the show for this week. I am Justin at Cadone. Many thanks for watching Business Insights Returns. Same time next week. Bye for now.


Red Flag began originally in 1975. That's when they started it. It was an implementation after the Vietnam War, where they determined that pilots were more survivable if they had survived their first 10 sorties. So Red Flag is mostly designed to give those pilots their first 10 sorties. This is PACAF's premier exercise that is executed within the Joint Pacific Alaska Range Complex, which is an absolutely huge chunk of airspace, about 77,000 square miles, where multiple participants from all around the world will come to execute specific scenarios that are designed to train a combat-like environment. So specifically to this flag, we have units from Oklahoma, from Texas, Washington. We have our NATO partners, the Royal New Zealand Air Force, and the Royal Air Force. There are multiple challenges whenever you take your entire squadron and essentially deploy them here to Alaska. Specifically during this flag, 23-1 is in October, so all the maintenance and support personnel are having to deal with the elements within Alaska, so cold weather events, rain, snow, ice, clearing the aircraft. Most of the crews will have to handle various scenarios that the scenario designer has implemented for them. It's been an absolute pleasure having the NATO AWACS here specifically to participate in this exercise. They've been able to execute most of the vulnerability periods in which they're able to provide command and control for the fighters and the mobility aircraft that are operating. So working with our allied and coalition partners is incredibly important because we're able to both highlight our capabilities and any of our limitations. So once we learn how to work together towards a common goal, then we learn how to plan and execute together seamlessly.


Dear Mr. Chairman, Secretary-General of ITU, Honorable Ministers, Excellencies, Distinguished Delegates, Ladies and Gentlemen, it is my great pleasure and honor to be here on a planned potentially conference of ITU. And on behalf of the Government of Georgia, I would like to express our gratitude and appreciation to the Government of United Arab Emirates for the one welcome and for the excellent organization of this important conference. The newly developed ICTs are strong tools for building the information society and for development of the digital economy. Considering the fact that usage of the ICTs and the Internet became an inseparable part of our everyday life, it is very important to promote the broadband network development to bridge the digital divide between rulers and urban areas on one hand and between the regions worldwide on another. In order to overcome a digital divide in the country, in 2016 the Government of Georgia approved the State Program on Broadband Infrastructure Development in Georgia, which aims to build a fiber optic infrastructure, establish the open access points and extend the fiber optic backbone in areas which are unprofitable for private sector and businesses and they are not planning to invest in. On another hand, the Government of Georgia supports the development of the community networks as a result of the close cooperation with the all interested parties like nongovernmental organizations, international organizations, donor organizations. One of the mountainous regions of Tusheti was covered by the high speed Internet and second similar project is ongoing. This project was recognized as a very good example of DPPP, notably one of the biggest challenges for the Government of Georgia is the strengthening of the transit function of the country, used by its very huge speed of fiber optic backbone linking Georgia to the neighbouring as well as to the European and Asian countries. This will help tremendously with overcoming the existing digital divide between the regions and achieving the UN Sustainable Development Goals. Due to the several legislative changes related to the technological neutralities, Georgian mobile operators were given the opportunity to develop their 4G services and accordingly to the end of 2017 99.7% of Georgia's territory was covered by 4G and 99.9% by 3G Internet. In recent years, the Government of Georgia has conducted successful reforms to develop a knowledge-based and innovation-driving economy. To this end, the Government of Georgia initiated training programs for the ICT specialists. Ladies and gentlemen, last but not least, I would like to draw your attention to the regretful fact that violation of the fundamental norms and principles of the international law continues in the 21st century. As a result, the Government of Georgia don't have a possibility to exercise its legitimate jurisdiction over the entire territory of Georgia within its internationally recognised borders. In insupportable parts of Georgia, Abkhazia and South Ossetia, Trinvali region, which are occupied. The international community must stand together and must stand strong to support the principles of a sovereign equality of the states and must follow the international norms. In conclusion, I would like to thank the entire ITU team for the perfect work performed and wish you all success in your activities. Thank you.


Your Coca-Cola bottler presents Claudia based on the famous play and novels by Rose Franken Brought to you transcribe Monday through Friday by your friendly neighbor who bottles Coca-Cola Relax and while you're listening refresh yourself. Have a coke and now Claudia Bum-bum-bum-bum-bum Look at that sky mom isn't it beautiful you look where you're driving I can look at both Thank you sky is so soft after rain. There's almost a rainbow. Do you notice? Mama say something all I can say is David must be worried sick I'm going as fast as the speed limit will let me that is not what I meant and I feel fine I don't see what driving has to do with having a baby in the first place That is still not what I mean then you're speaking in riddles mama. I'm not speaking hardly at all Go on speak make yourself at home. It's a free country all I can say is that David expected you I back home in five minutes. We've been gone nearly an hour It's almost seven o'clock still lightest day out David knows Gertrude lives just two miles down the road And it's only five minutes to take her home I suppose it's still so light because this is the longest day of the year mama This was also the longest five minutes of the year stop worrying David was just about to take a shower when we left home He forgets everything including the time when he's in the shower. I should know better What's the use of arguing with you? No use at all Besides who's arguing we're discussing. Oh, and that's healthy when a mother and a daughter can discuss things It's healthy who told you everybody knows it even psychologists Well, then if it's so healthy tell me why did we have to drive all the way down just tonight to the hot house for a few flowers You were a long mama, so you can't pay me. You know, I'm helpless when you've made your mind up That is the sweetest thing you said to me in 10 minutes You have not answered my question Claudia why the flowers just tonight. I felt like flowers just tonight mama Aren't they lovely? They are I think I like the snapdragon's best But that has nothing to do with this clandestine drive through the country behind David's back I intend to tell David's back just where we've been I have to explain the flowers anyway Besides which it's all his fault in the first place his fault Certainly his fault if he decided to let me plow the flower garden I wouldn't have to go tooting around the country buying them poor David He gets blamed for everything living in the country isn't living in the country without a flower garden. What is it then? Then I just as well be back in new york Except of course it's easier to buy flowers up here. Well, I'm glad you found some benefits I think I will put my cards on the table mama as soon as I get home And you better start shuffling them because here we are You'll agree with me, don't you certainly agree to what?  I can't depend on you for anything not even a two by four flower garden Just one question Claudia. Who do you expect to get as your flower gardener? What's the matter with me? Nothing that the birth of an eight pound son won't cure But for the time being you don't look like much of a gardener You know that eight pound son was david's excuse in the first place and he certainly won't change his mind now No, but I can start working on it A man's mind mama needs a lot of working on speak Solomon's wife Well, here we are now to explain our absence to your husband. I'm a honest You make david sound like a monster. I wouldn't blame him if he acted like one See him pacing up and down.  Yes david wouldn't deny you anything Do you see him? Not in the front hall This is awfully quiet, isn't it? Here give me the flowers. I'll put them in a vase in the kitchen You will not you talk to david while I do it coward not at all. I love arranging flowers. I'm terrible at it Mama, I don't hear david any place. He's giving us the silent treatment Oh But just so his lips haven't turned white. I can cope with him I wish he'd come down. I'm going to get supper on. This is your funeral mama Uh-oh Here he comes Footstep sound as if he's been worrying probably imagines us tangled up in a car accident poor david For us we aren't How he's singing how angry can he be? Your father always sang when he was angry. Hello david. Hello You've been awfully quiet anything wrong anything wrong anything wrong Not a sound around this house for the last half hour. What have you been doing? Nothing no that's usual, but thanks anyway What for for the unaccustomed peace and quiet Is that all you have to say to me Darling is anything the matter? Everything is the matter isn't it mama. I don't blame you for being angry claudia. What's uh What's going on here?  I missed a few interruptions and Idea questions. Yes, but that's all have you been gone. Listen to him mama. Have we been gone? Yes, we've been gone. Mama and I have been out gallivanting around the countryside Really he doesn't believe us claudia. You have a nice ride lovely. Thank you lovely I drove oh that's nice. He still doesn't believe us. I don't care so much about his not believing us But I do care that he didn't even miss us I would even have preferred you're being furious that I was driving the car around without telling you instead of this This indifference. There is no pleasing her mother Was something of a letdown david both claudia and I had our claws sharpened for the fray Well, since there are no fireworks to watch on get supper going come on darling kiss me and forgive my good humor and tell me where you've been Where do you think I got these flowers? I am holding pluck them right out of the sky very funny I bought them at the sunny side hot houses the sunny the sunny side hot houses. Yes You know down by eastbrook center Well david what is the matter?  You never known if I hadn't told you you didn't even miss me That's nothing to do with it. You ought to be spank. Oh darling for a while. I thought you didn't care No, I sometimes wish I didn't does complicate life. Doesn't it? That's a masterpiece of understatement.  You're going to raise a son. That's enough for you for one season We're raising vegetables vegetable to the first the law of the land darling Let's go outside to talk dinners not for a while Laws laws laws Who made the law the rugged new englanders who first planted this land they They planted their vitals first our vitals are planted how I let you talk me into it I'll never know you mean you admit you're not a rugged new englanders They certainly do you can buy vegetables at one third of the price that we raise it David did you ever taste better asparagus or rhubarb or scallions than ours? They ought to be good each carrot is worth at least a dollar Well, they're certainly worth it. Well, what kind of higher mathematics do you use to figure that it's simple They're ours I thought I thought you were the young woman who couldn't eat anything she could look at in the eye I am that's why we haven't planted potatoes Darling you have no real objections. Am I having a flower garden? Have you now I have a great many objections to one this year I'm I'm not going to have you doing it. That's all These last few months the the doctor wouldn't have allowed it and the next few months I won't allow it Besides You'll be entirely too busy. Then it's not the flowers. You object to it's me. You want to put it that way I think a flower garden is a pretty nice thing to have But don't fool yourself. It's not so simple. It takes a great deal of work and the plot has to be prepared and spayed Oh, I love the work. It's work. It shows not just eaten and gone morning glories marigolds batonias chrysanthemums lock spur Pace will be beautiful. We'll have a flower garden. Darling next summer We'll start preparing that patch of land this fall. We'll have to pick just the right spot, baby. Very important We'll have to have the soil enriched and plant some of the bulbs and roots So they'll be ready to come up in the spring. How do you know so much?   Do you what does that mean? I mean the half the time you talk like a man You don't really feel like one. Do you there's nothing unmanly about liking a few flowers? Of course not. It's just un-New England unforefatherly But our ancestors won't feel so bad seeing as we did plan our vitals a whole year first Now I'm not amused now. Come on. Let's go back into the house supper all must be ready. It's a roast. We've got plenty of time Let's find the right place of land for our garden this minute. Why? Well, besides wanting to beat you while you're hot. I want to have a chance to think of it Now, where do you think? Well First we want a flat piece of ground where the soil goes pretty deep without rocks or stones Now let's see How about behind the barn it's flat there not bad as a matter of fact a few weeks ago I I noticed a nice privet hedge growing there and there's a nice private place for a nice privet hedge Wait a minute darling. We don't have to run. It's not going to disappear today is David starting to get dark And we'll see it in the morning nothing doing. I want to see it now We're almost a careful some loose stones on this wall Is that the hedge that little green roll stuff? Spoken like a true father cutlery I like privet heads even before I knew what it was now, you know Let's go back in the house. David. I want to see it close up. That's the hurry. No hurry. I'm just dying of hunger. Good Say it grows pretty high doesn't it just about average.  Come on. Come on. You've seen it I'm hungrier David. Do you see what I see? Look there's the inside the square of hedge practically hidden Here's the garden of flowers Well, what do you know? Let's be a secret garden Look here cornflowers and delphinium a few violets some daisies and What's that one in the corner? This is a very old-fashioned garden Somebody must have planted it or these flowers come up by themselves. Oh, these are all perennials But they must have been planted by someone in the first place whoever it was who did it darling did it in secret Even I have never even noticed it before I guess some four mother of ours wasn't interested in raising vitals David. I suppose every woman needs a secret Not a secret darling It's the corner of something beautiful and fresh and Godly Something has worked on and grows only for beauty and pleasure not because you need No, it looks like we have a garden now. We're lucky we have it without any work all for gratis Only I only what? I'd rather our garden not be secret. I'd rather plant it right out in the open side by side with our vitals Wouldn't you Claudia? Claudia quite contrary. How does your garden grow? Any parties on your social calendar or meetings for which you have to plan refreshments If so just keep in mind that the simplest and least expensive menus are usually built around coca-cola Everybody enjoys the pause that refreshes And it takes so little preparation to serve coke All you have to do is to be sure it's ice cold the way folks like it best Mr. King have you seen Claudia and David the roast is ready and they're not back They'll be back though with a gift for you for me an arm full of secret flowers But claudia and I just bought some all these are homegrown much better. She says You know your daughter's really quite a sentimental young woman. She has sentiment. It's rather nice indeed it is Though tomorrow it may come between her and a young bridgeport doctor indeed and the explanation to that will be tomorrow Till then so long mrs. Brown. Oh there are claudia and david now We're going to spend all evening arranging flowers. Goodbye night, mr. King. Goodbye, mrs. Brown Every day monday through friday claudia comes to you transcribed With the best wishes of your friendly neighbor who bottles coca-cola So listen again tomorrow at the same time And now this is joe king saying or of war and remember Whoever you are whatever you do Wherever you may be when you think of refreshment think of coca-cola Or coca-cola makes any pause the pause that refreshes And ice-cold coca-cola is everywhere These broadcasts are adapted for radio by mania star and the entire production is supervised and directed by william brown meloni And now here's a word from your friendly neighbor who bottles coca-cola


Welcome back and we have been joined by our expact of the day. We know just to hear a professional perspective of raising kids and discovering their talent and most importantly, nurturing it. Karibusana, please introduce yourself. My name is Albert Mwangi. I'm a Cassian psychologist from Vika. And currently I'm a touch at Kachajiru Mission Hospital. Okay. Alright. Karibusana. Inu leo tu mekwana kamgeni kadogo na babayake. I'm sure you've heard about his talent. And again, in your line of work, we know it's not just about mental health matters, but it's the family unit because that's where it all begins. Once you receive somebody, no matter what they're going through, you have to check their background. And their background is the family, their childhood probably, and all that.  Because you know fathers are the pillar of the family, they are the safe space, they are the ones that kids try to please, especially boys at a certain age. Is there a way that fathers should conduct themselves to, you know, have such amazing talent? You know, because I'm sorry, again, I'll keep going back and back so that we can drive the point home. Like Roger said, he was brought up by a dad who provided everything, but he was never there. He was not present. Could you just package for us what is the ideal way for father to be here? Thank you very much. Yes. In the first place, I want to say that layering a child is not a simple task. Yes. You must be there. Yes. And the other thing is, you can delegate everything, but you cannot delegate child bearing. Yes.  Very true. The first friend of a child is the parent. And I want to put this category on behalf of the fathers.  Very true. The reason is, the child is being carried by the mother for nine months. Yes. That's the first attachment. Yes.  Yes.  The mother. If the father is so harsh to the mother, the child will learn the harshness of the father through the face of the mother. Yes. Because the reaction of the mother is very important to the child. Yes. So when I talk to the father, I would like to tell the father that they must be present when bringing out the child. This is because the father is always a neighbor to the child.  True. Tells you, this is your father. Then, for you, father, to accept the introduction, you have to accept the child the way the child is and send a good example to that child so that he will learn and have confidence with you. Wow. Because most of the children, they don't have confidence with their fathers. Sure. The reason is, the fathers are the CEO in the house. Of the house. And you know, in every company, we don't have good relationship with our CEOs. Very true. We don't have. Yes. Because these CEOs are laws implementers. They just come to tell you, do this, do that and do this. This is what happened even in our time when I was being brought up. Personal, I was brought up by a klage, a pastor. My father was a full ghost per pastor. Okay. And he brought up like that. And I am not of different with my friend who said that the father was there, but he was not there. Yes. Most of the children are in their families, but they are sad as if they are orphans. Why? Because they do not have their fathers. If a father is a teacher, comes in the house with a teacher figure, but not as a father figure. Yes. So the child becomes confused. He just wants someone to mentor him, but he likes someone to mentor him. Yes. I am happy because of my friend here. Because he have told us that he engaged the wife and the child to support one another, to produce a song. And we have seen how the child can sing, imitating the father. Yes. This is a very good example of fathers outside there. Yes. They should imitate this kind of a father. Yes. Whereby let your child learn what you are doing. Through your actions. Yes. I want to say this that most of the people think that they use their ears. Children use their ears, but no. Definitely no. Children do not use their ears. They use their eyes. Yes. And that's why a teacher of ACD uses pictures more than shouting and talking. Very true. Yes. Everybody. Even those people in the media like you people. If I bring my advert, which is audio, and the other one is visual, visual is going to be expensive than audio. Yes. Why? Even our brain, the part of the brain that concentrates on eyes is very powerful. Yes. And the one that concentrates on it? Yes. Yes.  Yes. But you listen to your, you just see what you are doing. And this is what is happening with the boy child. Boy child is having an absentee variety. So most of the time they are seeing ladies. We can visit a certain primary school and out of the 34 teachers, only two are male. Two. Two. At home the child is seeing the mother. Yes. At school the child is seeing who. One. Yes. Just seeing the ladies. Yes. So this child is going to be meted by ladies. Yes. And most of the behavior of this boy child is now becoming not even having that masturine being strong as a man but being weak as a lady. In other words, I am not saying that the ladies are not weak but in that area whereby a boy does not engage himself in outdoor activities. You know when we were young boys, we had a lot of outdoor activities. Our fathers could not buy us footibles. The ball. We used to make them. But nowadays they cannot. Why? Because they do not have those people, the fathers who are crafts. Very true. Creative. Yes. Because they are not there. Yes. They are not there. It is only their mother who give them those soothe activities. Soothe activities. But the vigorous activities that strength the muscles. You know this man that was called Charles Darwin, talked about evolution theory. Yes. It is very important that the more you use your muscles, the more it becomes. It becomes stronger. And that's why men are muscular than ladies because they carry. And that's why he said that men are there to carry, if to go to hunt, carry a big animal and bring it to the wife. The work of the wife is just to cut pieces. So the muscles are not strong. But the muscles of a man is very strong. That's why father is very important to a boy child to make those muscles strong for him to take care of the family. Yes. If boy child does not come up with a lot of strength, then maintaining a family may be a problem. If you go outside there and look at boy child, even getting married is a problem. Why? What do they do after not getting enough mentorship and empowerment, they find themselves inferior and to make them strong they engage in drugs. That's why we are seeing a lot of boys, young men in drugs. Why? Because the problem began at the age of zero going up to age of seven. That's where the character of a child grows. And when you see a child having drugs or what, we have said that that is the root. That's a fruit of a certain tree that has already grown. So just look where the tree started. And this is why I'm saying that when a father does not provide the correct mentorship to the boy. Yes. Then the boy goes astray. Right. Anything that is not directed moves towards the wrong direction. Right. So it is the obligation of every father in the society to make sure that he is present for his children and not only the boy child, even the girl child. Yes. Because most of the girls like being married to the husbands who behave like their father. True.  So it is your duty as a mother and as a father to make sure that you send a very noble character that will sustain your child in the future. Because the way that child will develop like from your hands to the time that is going to be handled by the community depends on your character. Absolutely. Because the attachment that this child is going to have will depend on the attachment that he got from the parent. If you go to school and see these boys and girls who are Bure. It is because they came from a family that this has a lot of violence. Yes, yes, yes. A violent father or a violence mother. Mother. They meant a violence.  And he goes to empty in the community. I agree. And again, wow, this actually went so good because we have correlated a child's upbringing and their father's presence and how they act out in the society. And in this case we are seeing a very present dad who has observed and saw that the child has talent. And not just that is the child observing and seeing what the father is doing because we forget that children, they don't hear, they watch and they emulate. And I think I would like to just applaud, you know, Rogers and his beautiful son over here. So just to wrap this up, what can you tell parents at home who have seen their kids have talent or their kids doing certain things and maybe they are thinking this is not what the child should be doing instead of nurturing maybe they try to redirect them elsewhere. What would you tell them? I just want to give an example of myself. When I was growing up, I was autocative.   But it never worked because... It's who you are. Yes. And this is what we do to our children.  But when a child is at the age of 6 to 7, that is industrial stage if you don't nurture that child he is going to have out of guilt in him because he cannot touch such a thing, he cannot touch anything because whatever is going to touch is going to destroy. And this is how we destroy the parents of our children because it grows right away from... Yes, yes, infancy. Infancy. And that's why the government has come with this, they are calling what? Karikara... CBC. CBC. Yes, yes. A Kariklam-based program or education. Yes. The child learns what he wants. Very true. Because most of the children even nowadays they are not in the career that they love. It's true. They have done the wrong career. Yes. They got the wrong job. Yes. They end up getting even the wrong wife. And they live the wrong life. Yes. Just because of it. So parents. Yes. Parents, I want to ask you sincerely. Just look at your child. See what your child can do. Even if you see doing it longer, guide him or her. Yes. And that child is going to be a good person. Be a good role model for the child. Yes. Let the child learn from. He can even learn from other children at school. Then you see him implementing something. Help that child implement that thing. Wonderful. I want people to learn from Amigo. Yes. So Amigo teaches the children how to hunt and how to do everything. Yes. He can fly with the kids. Yes. Then he drops the kids. So it's not a myth. No. After the kids are grown up it destroys the nest. Oh wow. Destroy the nest completely. Yes. And they fall down. Yes. And there is no time that they come and come together. Yes. And there is no single ego that can meet unless the male one has a nest. Ah. Because he just learned how to make it. Just learn how to make it. Learning to learn from the nature. Yes. And you are going to be wise. Yes. This is what our state parlor is. Learn from nature how the animals behave with their kids. And you are going to be wise. Even the birds. Learn from them. You are going to be wise. Yes. When a child is growing, nature not only the material beings. Yes. The inner value of a child. Of a child. Very important. Yes. Thank you. Wow. One last minute. What would you like to tell parents out there? I would like to speak to probably the fathers. Kindly be responsible for your kids. Be responsible for your kids. Have time for them. I know it's not easy. I know it's tough. By the way, us men taking responsibility is always not easy. Yes. That's another thing. You can tell a lady, yes, I love you. But when this lady tells you now, we are going to be parents. Yes. It's not easy. It's a different story. So take courage. Yes. And focus. And study each and every step as this child grows. Wonderful. And God bless you. Wonderful. And last but not least. Highly. What would you like to tell kids out there who feel like they have talent, they know how to sing, they know how to dance. What can you tell them? I can tell them. You can say hi. Yes. Please say hi. I want to say hi to mum. Oh, you want to say hi to mum. Come here. We'll say hi to mum. Okay. So, yeah. Oh, okay. May I have that? Yeah. So say hi to mum at home. Look at that camera. That one. Hi. Hi mum. I am good. Say hi. Oh. And Prospa? Hi Prospa. Well done. And thank you for being such a nice guest. Would you like to tell people, see you next time? See you next time. Oh, yes. See you next time. And do not hold back in, you know, taking your child the other direction or leaving your dreams through them. Once again, Tomoka Coffee House in Westlands. Center, Anano Center rather in Westlands. Thank you very much for having us tonight. And again, we look forward to being here one more time. Thank you. Have a good night. We thank the people. We thank money. Bye. Bye.


That's a TM for these tents, all right? So go ahead, grab your oculus sleds and follow me out to the site.


Where are you at? What you doing? Nothing much. Bored at home. Feel my lungs wake on ya. So you wanna smoke? Bro, what is she talking about? I don't even smoke, huh? When they feel my brain wake drama. Huh? What are you talking about? Hey, who's sober at the time of watching this video? Let me know, put hashtag, I'm sober in the comments. For my past, I have all this trauma. Have you tried going to a therapist before? Bro, those things do not work. And if I do get one by the end of the session, my therapist is gonna need a therapist. I assure you that's not going to fix anything. You should really try talking to a therapist though. Have you tried going to a therapist before? It don't work, not a pain's worse. Have you tried any form of antidepressants? I truly do think you need to go back to your therapist. What do you mean you're stuck? I'm talking stuck, stuck, like, I'm talking steps of stuck, like. That didn't help at all, you're just repeating. Are you saying the same thing? I don't think repeating yourself gonna help. I don't understand where this is coming from. You went to Belgium? When was this? Well, I'm happy you're improving though. What happened to us smoking? Bro, she is a fiend. I know she's scratching her neck right now. I'm not judging as long as you're not addicted. Did you go from never smoking to smoking all the time? Tell me, I wanna help you. I guess we're back at square one. I wanna help, but repeating yourself is getting annoying. You sound like a broken record player. Who's gonna twerk? You're not talking about me, sir. Why would you wanna hurt women? I don't know who hurt you, but forget them. Don't say that your life is always worth something. God will always be on your side, so don't worry. I'll be here to help any time you need. You ever been to London before? No. Why? Are you going to take me? Is that the name of the pub?


At first I would like to thank the organizer for having such an interesting session. When I saw the title, I just thought, oh, I've got to be there, definitely. Not especially because I come from Belgium. Well, yeah, Belgium is a small country, but we've got at least chocolate beer and oribirani, of course. But because my research topic is really focusing on glass from this particular period. So as we already said, as we have already heard, the early Middle Ages is really a period of deep changes. This period experienced modification in power, as well as the growing supremacy of the Christian faith that went with the foundation of many churches and a base. Next to them, Amporia also emerged on the coast of the North Sea, and the previous Merovinian agglomeration seemed to be transformed. Indeed, the production activities disappeared from this site and as proved by the work of Joachim Ening, during the Carolingian time, most of the good, most of the artisan production were made in a base or in the rural area and especially in places controlled by the aristocracy. What's also interesting to notice is that the movement of craft production from the previous agglomeration to the rural land goes along with technical changes in this craft. And one of the most emblematic is certainly the one that glass production went through with this change of fluxing agents from soda to potash glass. This change is now documented in two sites from the end of the 8th century, Bad Orbonne and the monastery of Bourne-le-Monsieur. By using a material that was available in Northwestern Europe, glass makers were first able to reorganize the whole production and were able to produce primary glass in Northwestern Europe and so to have a primary glass production at the same place as the production of the object. And then they put an end to their dependency to their re-entire production. However, the mechanisms leading to this change are not well totally understood and next to the shortage in Neutron, the increasing need for architectural glass across Europe could have stimulated this innovation. Indeed, glass discovery has raced in the recent year and facing its importance in early medieval architecture. At the end of the 7th century, churches had real stained glass windows and the walls could have been covered with mosaic. Next to painting and stone, glass played a role in the transmission and the reflection of the light. And in that regard, the colored glass was certainly also an important aspect of the decoration. If window glass is among the first to experience a modification in the recipes, tesserae are going to stay in the Roman tradition and they will long be made with Neutron glass. This certainly implies different production techniques and certainly different production workshops. If remains of secondary production workshops have been discovered among Europe, these testify production mainly of blown glass, of vessel glass or window glass, but there is no evidence of poured glass used for the tesserae production. We've got no workshop producing this small scoop. And even on a broader scale in the Byzantine Empire, there is no known production of tesserae. So how did the artisan obtain the raw material and how did they organize the supply and the diffusion of the cubes? That remains a question. For the early Middle Ages, Leigh James, the specialist of medieval mosaic, emphasized that the 5th and the 6th centuries appear as a high point in mosaic making, at least in Greece, in Italy, and in the Byzantine Empire. Then the number of new mosaics decreased from the 7th century again in the 8th century. The 9th century appears as a resurgence for mosaic making. But for north-western Europe, the site of Germini de Pré is the only one with a mosaic from the early Middle Ages. Still, there must have been much more mosaics in this region because we more and more find these small cubes next to churches and not only the glass cubes, but also remains of mortar where the cubes were inserted. We also have written evidence describing mosaic, for example, the Doha in Toulouse, those of Cologne or Paris. But even with this example, mosaic and tesserae are definitely typical of the Byzantine art and are also widely spread in Italy. So most of the time, Byzantine and Italian artists are mentioned as responsible for the mosaic of the north and the material is also supposed to come from Italy or the Byzantine Empire. Still, on a technical point of view, nothing can exclude a production in north-western Europe. And we dedicated a workshop to this subject and we hope to publish the proceeding by the end of the year. I'm looking at the editors. For the period considered, the glass tesserae correspond to very small fragments of glass. They are generally smaller than one centimeter square and lighter than one gram of glass. The glass tesserae were mainly meant to decorate the walls of the churches. They were made of opaque or translucent glass of various colors. You can have blue, red, green, like a wide range of color but you can also have tesserae covered with metal foil, mainly gold, sometimes silver. For this tesserae, there is a glass base that is mainly colorless but that can also be colored mainly in brown or red. Then a very thin leaf of metal, generally thinner than a few micrometers and the leaf of metal is protected by a very thin sheet of blonde glass. This tesserae are mainly discovered in two types of sites. Mainly places linked to early churches and to the elites and also in palaces. And then, as we've seen previously, they are also found in a workshop. Where they were meant to be remelted and transformed into other objects. During postdoctoral fellowships, I had the great chance to study several sets of tesserae coming from two main areas, one over here and one in the center of France. And this tesserae from Maastricht, Tostes, Tavleaux, Liège, Macron, Uttar, Never and Germany-Deprès were at first studied with macroscopic observation and then analyzed when it was possible in laboratory. Therefore, we use PICCPG method but also micro probe analyzes and allow ICPMS, some of you can recognize, and Andreas Krons from University of Göttingen. When it was possible, we analyzed the different parts of the tesserae too. So, not only the glass but also the gold because it can be relevant according to the work of Elisabeth Anneri and Marco Verita. Finally, we did some portable XRF analysis on the site of Germany-Deprès, directly in situ because if some of the cube were detached from the vault, we couldn't sample, unfortunately, on the others. Now, if you look at the results for the collared glass, according to the work of Nadine Skibil, or Skibil, I don't know. Collared glass is a very specialized production and what she could show for the site, at least for the site of Sagalessus is that the collared tesserae had a glass composition that was typical from the primary glass production and then had a pacifying and coloring agent typical from a secondary workshop. That's for the Roman period. Now, in the early Middle Ages, the picture becomes much more fuzzy. And in our set of data, we could identify for the same color of tesserae different recipes in the same region but also on the same site, for example, at Germany-Deprès. So we've got several options. Of course, the Mosaists could get their cubes from several workshops supposing that these workshops were always working with the same material and with the same recipes. Then it's also possible that due to the recycling, one workshop had several recipes. And finally, there is the recycling and reuse of previous cubes, mainly Roman cubes. Of course, these three options could have been mixed in a random way. If we consider recycling, we are going to look at the opacifying agents and with mainly two types of options. Azo, we've got an antimony-based opacifier. Azo, we've got a tin-based opacifier. In Northwestern Europe, we consider that antimony-based opacifier is typical from the Roman production and then from the 4th century it is going to be replaced by tin-based opacifier that is used for the Merovingian beads as for the decoration of Merovingian vessel. In here, we've got a lot of cubes that are opacified with antimony, mainly for the white cubes, the yellow cubes and the cobalt blue cubes. So these are certainly coming from Roman reuse, Roman recycling. Now, looking at the gold-folied tesserae, we are going to have a quite different picture. In the set that we studied with mainly two types of golden tesserae. These brownish tesserae and these blue-green tesserae. These are chemically totally different, not only because of the manganese that was added in order to get the brown color, but also because of the sand. This set of brownish tesserae was made with a sand that is totally different from the blue-green tesserae. It is shown by the trace coming from the sand. It is also shown by the traces coming from the recycling. And these tesserae are those of the site of Neva that they are dated more or less from the 6th century. Now, the blue-green cube are dated from the 7th century and beyond, and they've got a quite homogeneous composition. In these blue-green cubes, the traces of recycling are quite high, if you look at copper, lead, cobalt zinc and so on. And this is revealing clearly a reuse and remelting of all the glass. Now, we distinguish the two parts of the tesserae and the glass used for the base is different from the glass used to cover the tesserae. The glass from the cartelina is indeed much more clean than the glass of the base. And apparently they selected very cautiously a clean glass in order to have a translucent, transparent sheet. Even if this glass also contains traces of recycling such as antimony, but antimony was not avoided for the cartelina as the other coloring element. Now, we also have got in this glass a lot of manganese and at what one person it was clearly added in order to have this colorless glass. Let's have a quick look at the gold. This is not really the subject of the workshop, but still it's interesting. And we are going to see when we were able to analyze the gold because it's very, very thin. We are going to see that we've got different composition. The gold of Neva is clearly different from the other sheets of gold because it holds a lot of copper. Then the glass of the gold contained a lot of silver and the other sheets are also thicker, about four micrometers, while the other sheets are more thin than one micrometer. And so we've got small differences between the sets. So for the gold foil detestory, if we consider the different part of the glass, we are going to see that we've got different cluster. The one of Neva is clearly different. We can distinguish the production of Germini de Pré with the gold foil. And if we look at the composition of the cartolina, we are going to see that some cartolina are made with a very uncolored glass and some are not. So finally, we've got very distinct group for the gold-folded tessery. Now let's try to make some kind of conclusion about the tessery production and the glass production generally. At first, if we look at the composition of the colorless glass, we are going to see that for the 6th century, we still have an import of fresh glass. We've got very few traces of recycling and the composition of the tessery from Neva seems to fit with the Egypt 2 group. For the blue-green tessery, we've got a composition that we just discussed with Ines Pacta and that seems typical from the HIMT glass but with a lot of recycling. So clearly recycling is increasing. Now what is interesting to notice is that some of the makers of the tessery were able to add manganese in order to get colorless cartolina and the manganese is not used anymore for the production of glass window and glass vessel, at least in the glass from north-western Europe that I could analyze. So these tessery makers certainly add access to other type of material and they can also have access to the gold. If we look at the different set, we see that we've got no real match between the different group of tessery and we couldn't find a perfect match with the tessery from Italy or from the Byzantine world. So this tessery, at least in the state of the art, seems to be a particular production, maybe made on demand for particular churches. And in the 14th century, for example, the gold and tessery from Ovietto were made on the site, especially for the church. Now, reuse and recycling of tessery was definitely practiced. We've got the evidence on several sites. We also have got the evidence in written sources, such as a letter from the Pope Adrian allowing to Charlemagne to take the material, including the tessery, from the palace of Theodoric in order to decorate his own church in Akhen. This tessery also found in ship and it's proven by the analysis that they were reused. They were reused in order to create new mosaic and they were also reused to make new objects. And with a quantity of about one gram of colored glass, these could have been valuable material, especially for some colors. Because some colors, and we discussed that about the cobalt blue beads yesterday, some colors seem quite difficult to obtain, at least in some region and for some period. It's the case of cobalt blue glass. In the Recipes of the Monteophilus cobalt blue glass, at least cobalt blue windows are supposed to be made from Roman tessery. It clearly writes that this tessery was remelted in order to obtain the windows and up until now the analysis seems to prove that. So considering the huge amount of cobalt blue glass that we've got for the medieval period, can we really see that as only resting on recycling? Well, that's a question that we certainly have got to discuss. And then there was a color that seemed difficult to obtain. For example, the yellow and the white. In the Byzantine Empire, at least James noticed that the white glass was replaced by stone. And in a set of data, the white and yellow tessery are very, very rare. And mainly resting on recycling. No, there were a lot, quite a lot, I think of yellow beads and white glass was also quite common in that type of material. And at least for some of the beads, glass makers, beads maker were using a byproduct of metallurgy. So it's quite surprising that the tessery, the people in charge of the tessery, ignored these recipes. And one can wonder what were the exchanges between the artisans in charge of the glass but also between the different artisans working with pirate technology. So that's also, I think, an important point to consider this craft interaction. Some of the artisans may be being closer according to the purpose of the objects that they were making. Again, it's a question that we would like to raise with the River Riches project. In conclusion, to come back to my title and my first question, I would say that tessery are not the result of only local production or only imports. There were certainly several leads in order to obtain the material in order to obtain the cubes. And this option would have varied according to the region and the time, of course, but also to the consumers, to the person ordering the tessery and mosaic. But definitely glass appears as a thing that travels and that will allow us to picture tangible exchanges with the material, but also through the recipes and the techniques, the exchanges of ideas and knowledges. Thanks for your attention.


The next section is going to be about scrotal anatomy, and I'll start with ultrasound. But before we get into the nitty gritty of that, let me talk a little bit about the indications for ultrasound. Ultrasound is really your first line imaging test for any suspected scrotal pathology. This might include scrotal pain, for example, a patient who's had a traumatic event, who has suspected ischemia or torsion, a patient who has post-surgical pain, or an infectious or inflammatory condition that's suspected. In addition, the patients may have a palpable abnormality, something along their inguinal canal, in this scrotal sac, or they may feel something in the testis itself. If there's any scrotal asymmetry, where one side is larger than the other. If there's any swelling that's unilateral or bilateral. If there's a potential for an intrascrotal hernia, that would be an indication for ultrasound to detect or evaluate suspected varicoseals. And if a patient presents with a primary tumor and it's unsure where it is from, and especially if there's retroperitoneal adenopathy that might be coming from a scrotal primary, then one would look at the testis to look for a primary scrotal or a testicular primary. And also, if there's an abnormality noted on another type of study. So for example, a CT or MRI incompletely evaluates the scrotum, and ultrasound may be indicated. So let's get into the anatomy. So this is what's important. The testis are about 2 by 3 by 4 centimeters. The epididymis, which lives above the testis and then wraps around it, we normally just see the epididymal head really well. That's about a centimeter in size. The testis are homogeneous, grayscale, and they are very symmetric in their appearance. And what's really nice is that most men have two of these. So you can use a man as his own control. Look at the side that is asymptomatic. Look at the side that does not have an abnormality that's palpable. Optimize all your settings for that testis, and then look at the other side and compare the symmetry or asymmetry. There should be symmetric flow. So if you look at the testis itself here, there are little dots of red and blue, arteries and veins, and it's very symmetric when you compare the same area within the testis to itself. Note, we have a slightly larger vessel here. We've just caught a larger vessel on that side. It does not mean necessarily that this is asymmetry. If you take a pulse Doppler, you should get a nice continuous waveform here with nice continuous diastolic flow that's low resistance. Here's another case of normal. When we compare the color Doppler from side to side, it's very symmetric. The grayscale features are very symmetric. And we have very symmetric waveforms. It's important to note whether or not the settings are symmetric, though, to know that the waveforms are truly symmetric. So in this case, the scale is the same from right to left. And if you look carefully at the setting numbers, they are identical from side to side. Again, the technologist or sonographer should maximize how you look at the side that's asymptomatic and use the same settings on the other side. Again, more normal here. Our settings are the same. Our scale is the same. And our numbers here for the color flow Doppler are the same. So the testis and the epididymis have appendages. The testicular appendix and the epididymis appendix. We don't always see these, but when there is a little bit of fluid around the testis, and if you keep your eye in this area where I have marked, you'll see two appendages. The larger one first is the testicular appendix, and the smaller one is the epididymis appendix. These only become important if they twist or turn, they can cause pain, or they can drop off and cause what's called a scrodal pearl if they calcify within the scrodal sac. But we'll show some cases of that later. On MRI, again, before we get to the anatomy, some of the indications for MRI are that it's a problem-solving modality. It's a second-line test if ultrasound can't really answer the question. It would be appropriate for lesion characterization, including both intra and peritesticular masses. If you need to locally stage a neoplasm because it might change the approach of surgery, and again, ultrasound can't answer that question, to look at the extent of trauma, or even sometimes to find an undescended testis. A scrodal MRI should include multiple planes in both T1 and T2-weighted sequences, should include diffusion-weighted imaging, and dynamic contrast-enhanced images. Here we have a scrodal MR. These are T2-weighted images. The first one is without fat saturation, the second is with fat saturation, and the testis are very homogeneous, intermediate signal, and we can see just a little bit of fluid around them. With T1-weighted, without contrast and with contrast, the testis are homogeneous, soft tissue intensity, and there is enhancement of the testis and the epididymis around it. So again, we see the testis here in the scrodal sac, the epididymis sitting above it, the epididymal head, and this is the spermatic cord with his vessels. If any fluid is present, usually a little crescent can be seen.