Tired of the everyday grind, ever dream of a life of romantic adventure? Want to get away from it all? We offer you escape. Escape, designed to free you from the four walls of today for a half hour of high adventure. You are staggering across the blazing Sahara, your body charred by the sun.  Listen now, as escape brings you less crutch feels, exciting story, diary of a madman. From Berliner's history of the Second World War, volume two, page 98. During the month of November 1942, the disintegrating German forces in North Africa, with the British Eighth Army doggedly at their heels, moved wirily westward. Morale was low, and desertions frequent. But the soldiers of the Third Reich, who singly or in small groups, struck southward into the terrible vastness of the Sahara, soon found the blazing days and the freezing nights, and the dry and lonely cruelty of the desert, far more formidable than any mortal foe. The fate of most is unknown, for few of them were ever heard of again. North Africa, November 24th, 1942. Today, I begin my diary. The diary of und Offizier Hans Brock, German Fifteenth Armored Division. Entry number one. Nine p.m. A light wind is throwing a haze of dust and fine sand over the Bivouac area, and visibility is poor. A perfect night for it. They are waiting for me now, out at the last outpost on our southern flank. I pick them myself. Ten men who fear neither god nor devil. Desperate men who stand ready to gamble with death, for a chance at an empire. Gepo. Where is it? Hans. Where are you? Over here. Pleasure, Lightman. Here, Hans. Yeah, I see it. Turn it off now. Are we all here? Yeah. No one missing? We are all here, Hans. Then let us not waste time. There's a lot to be done before morning. All right, you men. All of you know the general plan, and all of you have agreed to it. What remains now are the details and the final decision. But the details first, Hans. What equipment? Supplies? Arms? Our transportation you saw in the flashlight. A D7 half-track with sandpires overhauled this morning in excellent condition. Good choice. It's light and fast. We have 450 liters of gasoline, 200 liters of water. More than sufficient. We have reached Tel Ameel Oasis in less than three days. With luck. No, it's a matter of planning, Carl. Not luck. As for food, there is plenty. Ammunition? 3,000 rounds for the schmeissers? 2,000 for your side arms. But the gasoline, Hans, is not enough. It's 1,500 miles to the Niagara. Roughly, yeah. The fuel will take us 1,000 miles. After that, we walk. Exactly. But by then, there will be no danger of pursuit and no Arabs. The Oasis are close together and there's plenty of wild game. And the price is more than worth the hardship. The Empire of the Niger has a million native subjects, slaves, taking their orders from us. Yeah, that's it, Kebou. A half-million of them. Hating the French, ready to revolt. Ah. Hours for the asking. The Empire of the Niger with every one of us, a king. Ah, yeah. The alternative. Retreat. Day after day, with the British behind us and the Americans ahead. And no reinforcements now or ever. Back there is the camp and retreat. South of us, beyond the desert, is an empire. Our empire. 4 PM, November 25th. The heat is terrific. We are lying in the hollow between two sand dunes with a camouflage net covering the truck. Until we are farther south with their travel only at night. Four German scout planes have passed over during the day. The Luftwaffe has orders to strafe any desert as cited. But fortunately, the breeze continues and our tracks are covered by drifting sand. Morale of the men is good. Respect's excellent. Just now, they are making ready for the night's run. My lord in France, ready when you are. Right with you, car. I think we'll reach the Tel-Amyloesis before morning. Yeah. Unless they run into too much drifting sand. They're two of them! Quick! I've seen us down. Get down. They've hit the truck. Come on, car. They've got to sail some of that water, if nothing else. Stay back, Hans, before you'll miss it. Got to take a chance. You need water. Give me a hand. Who was killed, Gepo? Everyone, I think. Except me and Manny. They were all on the truck. Here's one, Ted. Take it quick. All right. I've got to take care, Hans. Manny's got one. You better get away before that other gas drum goes. Yeah, the fire's all around it. Come on. Yeah, four of us left. Four out of eleven. Seven of us dead. This is far enough for I'll put them down. Those were German planes. They may come back, Hans. They did a good job. Greetings from the Fatherland. Too bad we couldn't get the food off the truck. Some of it was blown clear. I saw two cartons over there in the sand. And we have 36 liters of water. That should be enough. Enough for what, Hans? To take up the telomiloasis. What else? But, Hans, that's only the beginning. Somehow I didn't think the desert was so empty. So? Well, it is not empty behind us, Manny. It's full of firing squads. We just had a sample of what we expect. We'd like to go back for more of it. Hans is right. We made our decision, so why change it? We knew there would be trouble. What about the Arabs? They get paid a bounty to bring in the Serbs. We still have our pistols. What odds do you want before you'll play? There is an empire waiting in the south. Waiting for the four of us. Hours for the taking. All hours. Four kings. Equals. Brothers. Kings of the niger.  It is the carrot dangling its a donkey's nose. Well, no matter. I, too, am a donkey. Shall we start? On the end of November 30th. Made camp. No danger now from planes, but it's too hot to travel during the day. Also, more danger from roving bands of Arabs in daylight. Morale is bad. Carl is the worst. Always cynical. Tongue in cheek. I should not have picked him. The other two can be led. Or to reach Telameel Oasis in three more days. We have to reach it. For a.m. December the 3rd. Rest halt. Expect to find Oasis by dawn or soon after. Gippo acting strangely. His nerve is gone. Carl does not change. And may prove the strongest of the three in the long run. Though he doesn't believe in anything, he doesn't fear anything. Neither do I. 8.20 a.m. We found the Oasis. Look! Look! Water! Breeze and water. Breeze to hide us from that sun. Breeze. My empire. Oh, tree. No. Oh, no. Hans. Hans. There's no water. It's dry. Sometimes it's below the sun here. You have to dig for it. Here. All we have to do is dig down. It's no use, Hans. Somebody has dug down. There are holes all over here. 6 and 8 feet deep. Dry. Born dry. You said there will be water, Hans. Trees and shade. The trees are dead. And there is no water, Hans. Yeah, stop it. There is no water. That's that. We'll have to reduce drinking rations, of course. It will take us a week to reach. I will muck the next Oasis. A week and a half, Hans. It's the best. And if it too is dry, then what? It is the end. I will go no farther, Hans. You lied to us, promised us water. Blinded us with your dream. We still have water. We still have food. We will go on. Hans. Among brothers and equals, I think all should have a voice and a decision. So. Very well. Speak up, then.  Let's turn back and take our chances. We could rejoin some other unit. They wouldn't shoot us. Better yet, we could look for the British columns and give ourselves up. It's better than dying in the desert. Aren't you, Carl? I'm inclined to go along with them, Hans. It was a good idea, but it didn't work. I see. Very well, Hans. Hans, what are you going to do? Hans, you can't drive us across the Sahara at the point of a gun. I don't intend to. I am removing the clip, dropping it on the ground, and returning the gun to my holster.  At the moment, I am unarmed. If you wish to give up and go back, you'd better shoot me now. All of you have guns? What are you waiting for? We wouldn't do that, Hans. Shoot you down cold blood.  Well? You devil. You know we can't do it. We were given the chance, though. All right, time is up. Let's fight a gamble, Hans. Why not? There's an empire at stake. All right now, let's march. 9.15 p.m., December 8th, five days south of Tel-Amyl, at about the same distance from Abelmak, in spite of forced marches in the heat of day. Gepo increasingly worse. I watch him constantly. He's weakening physically, but seems mentally sound. Carl? Who knows? I myself am gaining strength. The dream of empire. How can food and drink even compare with it? Why do the others not see it? They're fools. Fools and curds.  Hans? I've got to have water, Hans. My throat is killing me, and my head screams inside. We all feel that way. You had your ration when we stopped. But I'm dying. I begin to hear voices speaking to me from the sand, whispers in the wind, strange sounds all around. Let him have an extra ration, Hans. We don't have to cut it that short. No, he'll stay on the ration we set and make the best of it until we get to Abelmak.  Don't move anyone. I'll shoot anyone who moves. Gepo, put away that pistol. No. I'm going to drink. For the last time, Gepo. It's beautiful, clear water. Hans, you killed him.  You just sit there and let that water run out on the sand. There. Kill Gepo. Kings equals brothers, except for brother Gepo. Three kings now, Hans. You saw what he did. He defied all of us. I have mutinied. How can a king mutiny, Hans? All right. In the emergency such as that, someone has to act and act quickly. It was his own fault. I don't feel any better about it than you do. Look at it differently when they get to Abelmak and find water. Everything will be all right then. You wait and see. 2.45 p.m., December 16th. A progress grows slower. Day or night, we stop now only when we drop exhausted. We rest an hour and go on. Large oasis of Abelmak is still five or six days away. There will be water at Abelmak. I must keep saying that, believing it, making carl and money believe it, it is only the strength of my dream that drives them on. How to make kings from such material? A problem indeed. 3.00 p.m., time to go on. You ready, carl? Any time. Manny? Hans, I have to rest a little while longer. You have been here half an hour, Manny. And we stopped only an hour before that. No, no, but just five minutes, Hans. Try getting on your feet. You'll feel better standing up. I don't know. Here, Manny, I'll give you a hand. There you are. Thanks, carl, and it was to make it. It'd have to be carried. Well, if we take it in short haul, sir, I'll get his left on here. Leave him alone, carl. Move back. Maybe with a little help. Get up, Manny. Hans, I can't move. Then you... You understand that we cannot take you with us? No, Hans. No. You cannot leave him here like this. Let's go, carl. No, please. At least we can move him under the shelter of those rocks, leave him some food and water, come back for him after we found some waste. We're stale enough water for ourselves. We can't afford to waste it. Wasted? There's no use arguing, carl. Let's go.  Now move. Hans, please. No, carl. Manny, I... Goodbye, Manny. No. Don't leave me. He has no right. I expect anything else. I wouldn't if it were me. Oh, can you be sure, Hans? It is a matter of either him dying or all of us dying. I feel bad about it too. You're bearing up well. Well, one of us has to. We cannot give in to sentimental weakness. Speak louder, Hans. Manny is screaming in my ears. We are imagining it, carl. I cannot hear him. I know you cannot. 7 p.m., December 19th. Today has been the most terrible of all. There was no wind, and the sun flamed with a fury impossible to describe. Our minds play strange tricks. Around noon, I seem to hear Manny's voice calling behind us. We have one and a half liters of water. No food. 11 a.m., December 20th. A half hour ago, we sighted a flock of birds, but carl says it means nothing that they can fly for a thousand miles without water. I know the oasis this year. I keep hearing Manny's voice. 7, 10 p.m., December 21st. An hour ago, we stumbled into the avid muck oasis. There are birds by the thousands for the killing and eating, ripe dates, firewood, and water. And rills and ponds of water, water. I must have eaten a dozen of them. What kind of birds are they, carl? I do not know partridge, desert quail of some kind. What difference does it make? I suppose I only wondered. It's quite moonlight. And water, all the water anyone could want. Enough even for Manny and Gepo.  Of course not. That makes you think that... Because I keep hearing it and I have less reason than you. Carl, you have to realize that a leader is forced to do things against his nature, things he doesn't want to do. I'm going to be... Hi, Hans. I thought it was we. Well, I mean we, but anyway, that is a thing that has to determine a remove, not our personal feelings. Maybe so, Hans. Incidentally, it is not we. I am not going on with you. What do you mean? Just that. I am staying here at the Oasis, Hans. Bops, you can't. What will you do here? Eat and drink and sleep and think. But there is an empire waiting for us. You are completely insane. No, Hans. You are. I. As mad as any man could be. Don't say that, Carl. There is no empire waiting for you. There is! No, Hans, because you're insane. Don't say that! But fools, we were to follow a power-drunken madman off into the desert. Power and the love of power, the old, old destroyers, in the trail of violence and murder they leave behind. But I had to do it, Carl. I had to sacrifice a poor one. The old story, the end justifies the means. Only it never does, Hans. The end is created and shaped by the means. You've sworn violence and death, and you'll reap violence and death. Oh, no. There's an empire waiting. It's mine, Carl.  Hearing voices babbling about an empire- Carl, don't say that! You're insane, Hans. How pl- I told you not to say it, Carl. I warned you. It was your own fault. The same way it was Gepo's fault, Hans.  I missed. I am glad I missed you, Carl. He's dead. You are insane, Hans. You're hearing things. No!  No, you're wrong. I don't hear Manny's voice. Maybe I ought to talk louder, Hans. Manny? No, no, it can't be. How about me, Hans? Don't forget me. Gepo! It's a trick.  Of course, Hans.  No, don't say that. It's quite a joke, really. It's the diary.    Tell out the pages, and then you'll stop it and go away. It's all in your head, Hans. Why don't you laugh? There, there now. Now you'll stop. You're hiding there. I see you behind that tree. There, by the rocks. Over there. You can't stop me. I tell you there's an empire waiting, and it's mine. I'm going to be a king. You can't stop me. None of you can stop me. I'm going to be a king. You hear me? A king! This thing has come out of the desert, Colonel Bouge, but never one so strange as this. Huh? Here, let me have the glasses. It's a man, I think. One can hardly be sure. Yes, it is a man, dressed in rags, burned black by the sun, stumbling and staggering. Now, what could bring such a one to the Niger? And from where, sir? There's nothing behind him but 1,500 miles of desert. We will ride out and meet this remarkable traveler. Yes, sir. Africa. After 30 years of it, it is still as much a mystery as ever. You know, we shall see. His skin blistered to shreds, and yet he lives. Life flings to shreds in Africa. Bonjour, monsieur. His eyes. He appears not to see us. Are you ill, my friend? Where do you come from? You are wrong, Carl. You can see now that you are wrong. And me in sleep. What did he say? It hardly matters. It was not addressed to us.  But now you see, they bow to my will, serve my slightest wish. Who are you, monsieur? What is your name? Can you hear me? Thousands of miles, Carl. What do we do with him, sir? And I am the king as I told you I would be. A king with a million slaves. What are you saying? How, Carl? Take him to the fort, protective confinement. Make the usual report. You laughed. All of you laughed. You called me insane. But how shall I refer to him in the report? I showed you all of you. Who is he? I won. I am a king. You heard him. He's a king. The king of the empire of the nigh guy. If you take the king away. But those who struck southward into the terrible vastness of the Sahara soon found the blazing days and freezing nights and the dry and lonely cruelty of the desert far more formidable than any mortal foe. Few of them were ever heard of. Again. Under the direction of Norman MacDonald, Escape has brought you Diary of a Mad Man by Les Crutchfield starring Ben Wright. Featured in the cast were Harry Bartel, Lawrence Dubkin, Paul Richards, Edgar Berrier and Barney Phillips. Editorial supervision is by John Meston and the special music for Escape is composed and conducted by Leith Stevens. Next week. You are trapped in a snowbound cabin in northern Canada. The temperature is slowly dropping all across the table from you.   So listen next week when Escape brings you Anthony Ellis' terrifying story, a study in wax. It's 30 minutes of fun, laughter and entertainment when the Bob Hawke show is heard tomorrow night. Bob Hawke, the quiz master who's never at a loss for words, who puts words together so that they lead the contestants right up to the lemak questions. You'll laugh and learn for the Bob Hawke show is fun for everyone. Here at tomorrow night on most of the same CBS radio stations, this is Roy Rowan speaking. America now listens to 105 million radio sets and listens most to the CBS Radio Network.


Hi, my name is Özlem and I am from Turkey. I applied 420 hours test certificate online and successfully finished it. So I'm waiting for my certificate. I learned a lot of stuff about teaching, class setup, even grammar, pronunciations, everything. I mean, this was a new window for future for me. Thank you so much for everything.


In this discussion we will discuss the discussion question of discuss how to track and report the flow of overhead costs in a process cost system. Support accounting instruction by clicking the link below giving you a free month membership to all of the content on our website broken out by category further broken out by course. Each course then organized in a logical reasonable fashion making it much more easy to find what you need then can be done on a YouTube page. We also include added resources such as Excel practice problems PDF files and more like QuickBooks backup files when applicable. So once again click the link below for a free month membership to our website and all the content on it. So if we see a discussion question or an essay question like this we're going to pull out the key points and then expand on those key points and as we do so we'll pick up some points just by defining hopefully some of these items in something like an essay question. So discuss how to track and report the flow of overhead. So that's going to be one of our key point costs in a process cost system. So first we want to consider a process cost system when would we use a process cost system and then we'll talk about what overhead is hopefully pick up some points in that and then we can talk about the flow of overhead which is probably the most complex part of the question. So the process cost system is going to be one of the two major systems typically using a manufacturing type of company those being a job cost system and a process cost business the manufacturing companies those that make inventory typically as opposed to a service company or a merchandising company so we're actually making the inventory here. We're focusing in on the process cost system as opposed to the job cost system typically making something that's going to be very the same in nature similar in nature all the same type of items and therefore we'll do we'll track the inventory through the system by process so that's going to be our goal we're tracking inventory items by process those inventory items typically include what we think of as raw materials and that we think of overhead and we think of labor typically so that's what's going to be included we here concentrating on the item of overhead as we consider the process we kind of have to start at raw materials because that's where things start we're converting the raw materials to the finished goods inventory that we will eventually sell so we'll have the raw materials when we start with the raw materials we transfer those to the work in process account we put those into the work in process account and we pull apply anything that we can directly apply to the process that's when we start the job as it goes into the process we apply anything we can directly to that process things like direct labor and direct materials and then we have all the indirect stuff the stuff that we cannot apply directly out and this is going to be anything that you can think of typically on the factory that we can't apply out to a particular process for whatever reason and you could think of it like if we're talking about depreciation on the factory we don't know how exactly to break it out between the the processes within them then we're going to say okay we got to put that into overhead so this is going to be the system that we'll have with the overhead it's going to be included in finished goods but we're going to have to put this information into overhead in the journal entries will typically be a debit to overhead and a credit to any of these these other items that are costs and notice a lot of these are things that we typically think of as kind of we would expense them we would think of them as expenses in a service type business when we're producing things they're going to be a type of inventory they can't go directly into the work in process but rather go into the the overhead that we will then apply out to the work in process as we go through so that's going to include again anything that basically says it's going to be on the factory so if there's depreciation on the factory we debit not depreciation expense but the factory overhead and credit the accumulated depreciation if there's utilities on the factory or something like that we debit not utilities expense but factory overhead because it's on the factory we're producing inventory with it and we credit the utilities payable or cash if we pay the utilities we might have indirect materials that are used we'll do a similar process we'll take the materials and we'll put it into the overhead and and with a debit and then we'll credit the materials account whether it be a combined materials account or direct or indirect broken out would be coming out of indirect then if we had indirect labor same kind of idea that we would have to we would have to debit not payroll expense debit not work in process because we don't know which process to put it to but we know it's part of inventory and therefore debit the factory overhead so these are just some example of items that would be in the overhead notices bucket includes a lot of different things that might we think should be included in the ending inventory but we don't want to be able we don't know how or want to go through the cost of tracking them to the specific job and or the specific process not the job or in a process the specific process and therefore we put when overhead is applied to production based on a predetermined overhead rate work in process is debited and factory overhead is credited so then we'll of course apply out the overhead and we'll use a predetermined overhead rate in order to do so at that point in time will have the overhead in the work in process account if there's any over or under applied overhead then typically what we'll do is we'll do whatever we need to do to make the over account zero because it's going to it's just an estimate and we'll usually take the other side of it to cost of goods sold so in other words if the overhead account still has something in it and we have to debit it to make it go to zero will then credit cost of goods sold and the reverse is true if we had to credit the overhead to make it go to zero will debit cost of goods sold and that's going to be an estimate because we're basically using an estimate with overhead if it's material then we may have to take that overhead and find some other system to apply out the overhead to to the work in process accounts then of course once the overhead is in finished goods along with all other costs in the finished goods so now the finished goods are going to be including the components of finished goods which include the raw material the cost of the raw material the cost of the direct labor and the cost of the overhead then we can then sell it at some point in time and that's going to move it out of the finished goods with a credit to basically inventory finished goods inventory and debit cost of goods sold the expense account and that that journal entry coincides with the journal entry at the sales journal entry which is a credit to sales or income and a debit to accounts receivable or to cash at that point


Alright guys, Andy Elliott in this video. I'm going to change it up a little bit, right? A lot of guys are asking me, hey, Andy, let me ask you a question, right? Like, I love sales. I love the influencing, persuading, speaking. What about talking to girls?  Watch this. Check this out. Alright guys, Andy Elliott. What I want to talk about in this little video won't be a long one, but it's going to be an important one, right?  I want to tell you something, right? So, number one, until I was 18 years old, I was a massive introvert, right? I honestly was shy. I was a crazy kid, but I just honestly won the person in the room to go, say, hey, look at me. I was laying to the radar. I was raised kind of poor, so I didn't really believe in myself. I want you to do me a favor, write something down right now. Write down, alter your identity. This is super important, okay? I'm going to tell you right now how to become somebody that literally could walk and pick up any chick, like any chick, okay? Number one, the way that you talk to people, okay? People can tell whether you believe in yourself or not just by the way that you just speak, by the way that you carry yourself, and also by your eye contact, okay? I need you to understand something. Do you have something special that I need? I'm not asking you to be, write this down, write down cockiness, arrogance, okay? And ego. You don't want to have any of those things. These are not what I'm talking about. Over to the left, write down confidence, okay? Can I ask you a question? Do you walk and talk like you're somebody?   But if you walk up to somebody and you are somebody, right? And when you're talking to them, you're like, dude, like, yeah, absolutely no. We're killing it. We're crushing it. We're destroying it, going to new levels. Energy's there. The fire's there. When you're going to meet them and you're absolutely interested in who they are, but also you're doing some big sh** in your life, like, hey, your life would be better with someone like me than on your own. And I'm bringing energy to the table, which is called like infectious magnetic energy, where anytime I go say hi to someone, hey, do people want to have fun? Do chicks want to go have fun? Or do they want to go be with like Dead Bob and somebody born? They want to go be with somebody who's fun. Are you fun?  Like, I need you to understand this. If you want to go pick up on chicks, number one, you're going to have to increase your confidence through the roof. Now, this is what I did at 18 years old that allowed me to not only make cells, but to get what I want when it comes to women, okay? I need you to understand something, all right? They're the same. They're the same. But you need to add a little bit more magic sprinkle dust over here with the girls. And I'm going to tell you what that is, okay? You ready? G-Y-M. It's called the gym, okay? Right now, what I would tell you is if you want to be able to pick up any girl, number one, do you think they want a good looking guy or an ugly guy? A good looking guy. Now, look at me, okay?  I'm lean. I've got a lot of muscle. I'm not the best looking guy in the world. God didn't bless me to be Brad Pitt. So, guess what I had to do? I had to get in shape. Hey, guys, what's going on? It's Andy. A lot of you leave comments telling me that you need help. Do me a favor. I'm going to tell you the best way to get a hold of me. Shoot me a text message right now,<PHONE_NUMBER>.<PHONE_NUMBER>. I'll help you with whatever you need.  Let's get back to the video. So, when I was younger, the first thing that I did, when I got into sales, I want to close more deals and also want to have hot chicks. You know what I did? I hit the freaking gym. Okay. Now, listen to me.  I need you to understand this. A lot of people going to the gym, they never change. Going to the gym in workout like hell, go hard. Also, eat clean food. I need you to understand this.  Do you think girls want you to take your shirt off? Yes, they do. If you take your shirt off and you don't look good, there's going to be that point where it's like you're not the guy that they always envision being with. So, my goal is is that we're going to do what? We're going to play the odds. You ready?  You're taking care of yourself. What would the odds be that a chick would say, yeah, she'll go out with you or give you her number? Dude, they go through the roof like 20 acts and also can ask you this question too. Do women want a man that can protect them? Do women want a man who's strong? Do women want a man who's an alpha?  Okay? Like, I'm just being honest, right?  Okay? So, when you go meet people, make sure that when you meet them that people are like, dude, man, I want this person to be my friend. That's what guys are when they see other guys that are killers. Like, dude, I want to be that guy's friend too. I need that guy to be on my squad. Well, chicks are like, dude, why aren't I dating that guy? And by the way, you don't have to be the best looking guy in the room. I'm going to tell you, I've got a lot of buddies right now that they're very good at sales. They're very confident. They're good at influence persuading paint pitchers, telling stories. They work out every day. They're in great shape and they can go pull any girl they want. A lot of them have the hottest chicks ever and they're not the best looking guys. So, I need you to understand something. A superpower is believing in yourself. It is so important. And by the way, listen to me.  Don't be afraid in nothing, okay?  What that meant is when you go into present, the way you present something is the way they perceive it, right? So, like, don't look scared, right? Like, is this a good deal or not? Whether it's a good deal or it's not a good deal, if you make it look like it's not a good deal, even if it was a good deal, they think it wasn't a bad deal because of the look on your face. So, don't be scared. By the way, have a delusional belief. Write this down. Can I always say the saying in sales, everybody can buy, came to buy and will buy as long as you do your job? Everybody can buy, came to buy, will buy as long as you do your job. What are the things that we needed to do before we even go to shake somebody's hand to make sure that we do our job right? Number one, have a great attitude. Number two, have a delusional belief that they are going to do what we want them to do and it's already sold, then we go shake their hand. So, I'm thinking like, as you're going to talk to a girl, like, number one, you've already envisioned getting her number and she's going to say yes. That's done. That's already handled. That's already happening. I'm already thinking past that, okay? Number two, am I going to have the best attitude in the world? Can I ask you a question? If she has a boyfriend right now, is he as cool as you? I'm just asking, okay? I'm not telling you to go take someone's girl. I'm saying, is he as cool as you? Does he got a great attitude or is he a dud? Is he dead bob? Does he take care of her? Is he having fun with her? Or is he asleep at the will and she's actually looking for something else? If she says, yeah, I've got a boyfriend every day, like, Monday through Sunday, right? Or just a couple times a week, right? Okay? Because most people, they've got a boyfriend but not seven days a week, all right? So, what day don't you have one? Okay? There's got to be a way in which you bring charisma and charismatic attitude and coolness to the table where it's not serious. Like, that's what people want. It's not always the want for gain. Like, man, if I get with him, I could be better. They already got something right now or maybe they don't. It's the fear of missing out. If you come up cool, charismatic, the funnest person in the room that looks like they'd have a lot of fun, they may be like, damn, man. Like, I don't want to miss out on that. So, that's your deal. So, I would tell you, if you guys want to go pick up girls and I never made a video on this but I've had a lot of people DM'ing me, dude, it's the sell. It's the same thing. Except for and I would tell you to tie the gym in in sales but I tell you to tie the gym in also when you go talk to girls. Dude, think about it. If we were to ask and interview some girls right now, what do they want?  What do you think they'd say? Hey, do you want a guy who's boring or a guy who's fun? Hey, do you want a guy that believes in himself or a guy that's depressed? Do you want a guy that carries himself? Like, he's the alpha and he's going to protect you and he's about it.  I didn't answer any of that. I just asked what do you think they would say? So, like envision in advance what that looks like and I think that's how you can pick up every chick. So, I hope this helps you guys. Also, listen, take the same thing that I said and if you've got a girl and you know this isn't about girls, hey, that's how to close the deal. Okay? So, I love you guys.  Anything that I know, I love sharing it with you guys. Stay savage. See you soon. Hey guys, I just want to tell you the true one percenters you made it to the end of the video. Do me a favor, share it with the friend that wants to go to another level. Make sure you like the video, comment below so I know who you are. Set your notifications and then subscribe to the channel. We got daily sales training videos dropping. I'll see you soon.


How to write a book with no experience.  You don't have any experience, guess what? Nobody does when they first write their book, but that's okay, you can get through this. In this video, I'm gonna show you seven simple steps where you can publish a book with no experience and no, you do not need a publisher. And we're starting right now. Don't forget also to subscribe to my channel. There's a big button down there. If it's red, turn it gray by subscribing and ring the bell, turn on all bell notifications so you're notified every single time I do a new video. Give me a thumbs up if you don't mind. Now, self-publishing is a pretty cool thing. I know I did a book in 2016 and it was called The Great American Food Shortage and it was about how a illness would hit the world and cause interruptions in our supply chain of food in America. Well, they said I was crazy then, but after 2020 they no longer said that, did they? And that book did pretty well. But what I wanna do is I wanna share with you in this video all these steps so that when you get to the end, you're gonna be confident that you can write a book and you can do this. This is not hard. There aren't 70 steps. There's only seven steps. It's really quite simple. Let's go back first to what publishing used to be and what it is today. Now, early self-publisher pioneers, okay, as we call them, we generally mean like creating and selling a book online, outside the traditional publishing industry in which publishing companies pay authors, advances in royalties and working with them to edit, design, distribute the book. Now, today anybody with internet connection can actually write a book and make it available to hundreds of millions of readers pretty much for free. The new challenge is to make these books bestsellers without the marketing might of Harper Collins behind or something like that. Many writers have risen to this challenge, however, without the help of the typical methods. E.L. James who wrote 50 Shades that was self-published originally. Twilight fan fiction was self-published originally. A lot of these books that you see out there are self-published. I just bought one on YouTube as a matter of fact, from Daryl Eves, shout out to Daryl Eves out there. And I'll put a link to his book in the description below. But he looks like he self-published his book. It doesn't mean there's anything wrong with the book. You're still using the same traditional printers and all that.  You don't need to do that anymore. It's not necessary. I think you're gonna see a lot of them go by the wayside. Now, what this also does though, is it opens up the market to anybody to write a book. So you're gonna see a lot of bad books out there too. But not that the publishing houses haven't put out bad books over the years also. Now, there's some distinct advantages to publishing your own book. First off, you get past all those gatekeepers who prevented you from publishing a book in the past.  You're gonna have full control over the content, the title, the length, the book cover design, everything. You're also gonna have the option to collaborate with editors and designers. And at the end of the day, the only editorial approval you need is your own. The other thing is you're gonna have is you're gonna have a guarantee of publication. You know, a lot of times you would get a contract from a book company and they would say, well, we're gonna buy the rights to that book. And they would pay you a small fee in the beginning to write the book and you'd get your fee and you'd write the book and they would get it and go, we decided not to publish it. So now that you've sold the title and the rights to the book, you can't go do anything about it. You can't sell it to another publishing house. So that kinda hurts you a little bit when you put in all that effort and then the book never even gets published. The other thing is if it does get published and you're using a traditional publisher, they're gonna get the majority of the money.  It's been said that the average person who publishes a book through a traditional publishing house that's not famous or something like that is gonna make about $2,000 on a nonfiction book over the lifetime of the book. So that's not very good. You know, on average, books 10 years, that's 200 bucks a year. That's not a lot of money to write a book. I've done some e-books, I've done my own books and I've made thousands of dollars on them by publishing them myself, by selling them myself because I don't have to share the profits with anybody. I get to keep all the profits. Now, step one, write the book, write the book. And it's really, I think, a lot simpler than a lot of people make it out to be. The first thing you wanna do is just set out a goal that you want the book to achieve for the reader. Okay, what are they gonna get when they read your book? Is their dog gonna be better trained? Are they gonna know SEO better? Are they gonna know how to be able to cook gourmet food better? What is it about your book that the end user is gonna get from the book? So write that out, plan that out, and then actually write the book. To write the book, what I like to do is I like to write the names of the chapters first. Write the names of all the chapters and decide how long your book's gonna be. So maybe you want eight chapters, ten chapters, twelve, whatever it is, just decide on that up front. Now, the way I like to write is really to talk. So I'm gonna pick a particular subject. So maybe the first one may be how I got into selling products online. And I'm gonna talk for maybe an hour or two hours about how I did that. And I'm going to record it. And then once I record that, I'm gonna have that transcribed into text. And I can use a service like rev.com, something along those lines. And once I have it into text, then I'm gonna give it to an editor and I'm gonna let them work on it. Don't look at what you spoke. Don't even look at it, okay? Cause it'll drive you crazy. Give it to somebody else, let them edit it and then get it back and then you read it and then you make your edits. And then essentially your book is done. So you've written your book, step one. Number two, step two, you've edited your book. Now is design time. Design time's really important. I like to go to somewhere like Upwork or Fiverr and find people who specialize in designing book covers. I don't wanna hire a graphic designer. I wanna hire a book cover designer. Somebody who, that's what they do. They do book covers all day, all night. Now what you're gonna find when you hire somebody like that is that not only will you get it quicker, but it's gonna be probably better. If you have somebody who does graphic design and they generally do logos, they do websites, and then every now and then they do a book, they're not gonna be as good. In addition to that, they're probably gonna be more expensive. So I like to go into Upwork Fiverr, look at some examples, give them my ideas. And you can hire somebody to do a book cover for 50 or 100 bucks. And I think a lot of times you need to look at what your time is worth. A lot of you will say, well, I can design my own book cover. I know how to do some graphic stuff. Probably a bad idea. Probably a bad idea.  And there's the old saying, don't judge the book by the cover. People do, they do judge the book by the cover. So if you don't have a good cover, your book may not sell. So I would highly recommend you hiring somebody from one of these spots to do it. Number four is self-publish, an e-book and a print book. You want both of those. Kindle is a great place to do that. You can have your e-book there and they also have a big marketplace where you can actually sell it. IngramSpark, you can actually have your book printed there. I also use Amazon to print my other books there. There's an area in there you can go in on Amazon and they'll print books for you. And they do a POD or print on demand. So I don't have to buy a lot of inventory. Now, I do buy inventory and the reason for that is my book on the Great American Food Shortage. A lot of times we use that as a promo when people are buying some of our canned meats. We sell survival foods. A lot of times we'll use that as a upsell on a funnel where somebody can buy the book too.  It's easy to pop one in an envelope. They're paperback books and get that out to somebody. But you gotta decide how you're gonna go about that. I like print on demand a lot. Print on demand is gonna cost you a little bit more than if you print them and have them and ship them out. But it saves you all the trouble of having them and shipping them out and all that work that comes along with that. So for a dollar or two more, I don't mind doing that.  Watch as many videos as you can on the Kindle store. I mean, just uploading your title incorrectly could get it less views and people won't see it. So make sure you do that. Number six, market your book effectively. This is super important, guys. Just having a book doesn't mean people are gonna come buy it. It just doesn't happen that way. Maybe you're gonna wanna run some ads where you're gonna give away the first two or three chapters online where they can read it and then actually buy the book. Maybe you're gonna wanna do some promo videos for the book. You could do this through YouTube. Like, I'm not promoting my book now, but if you go to Amazon and search the Great American Food Shortage, you can find that book. Maybe I should put a link below. I'll put a link below to that book. But you've gotta promote it somewhere. Maybe you've got Twitter. Maybe you've got Facebook that you could promote it. In addition to that, maybe you have an email list. If you have an email list and people are already on your list, they already like you and trust you. Or they're probably gonna buy your book.  If you can cover the cost of your book, that's all I ever try to do is just cover the cost of my book and shipping it out, then it's a win for me, because it's a win for me because it's like free advertising. It's out there. People are gonna hang on to it. If you hand somebody a business card, they're likely to throw it away. If you hand them a book, even if they don't read it, they're likely to keep it on their desk or somewhere around and put it on a bookshelf. They're gonna see it. So having a book is like a calling card and it's free advertising. That was number six. Number seven, create an awesome launch pad. And yeah, I think you should launch your book. I think it does a whole lot better than if you just put it in the market. If you have a buildup to that book coming out, getting pre-sales, getting people interested in that, maybe publishing a chapter online so people can read it and see what it's about and then saying, hey, we're taking pre-sale orders, they're gonna be available in 30 days. They're gonna be available in 40 days, whatever it is, that gets that excitement out there. And you may offer some specials. So in the beginning, if they buy your book in the beginning, maybe they get a free video training on something. Maybe they get some free downloads, some free PDFs that are worth another $10, which actually cost you nothing once it's a PDF. But they get something special. Maybe they get a discounted price. Maybe the book's gonna sell for $19, but if they pre-order, they can get it for $12 or $13. The idea is to get some sales in and get it going quickly. Now the best marketing software to do stuff like this is Cartra. I will put a link below for Cartra. I love Cartra, Cartra's awesome. We do all of our marketing through Cartra, our email lists, our sales pages, my courses. Everything is on Cartra. So I highly recommend if you don't have a good provider, even if you have, which you think is a good provider, you need to look down in the description and watch the video that I have down there for Cartra. It'll blow your mind. You're gonna watch it and you're gonna wanna switch over to Cartra, I promise. And if you do decide to get Cartra, you can actually get it for $1 under my affiliate link. So check that out in the description below. Now I wanna talk a little bit about money because we all do things for money, obviously.   It makes you an expert. It has people convinced that you know what you're talking about, because they can actually read it and they see that you know what you're talking about. The traditional way of making money on a book was to go to a publishing house and go through all that and maybe get a book deal. And if you did get a book deal, you were probably gonna end up with about 5%. Indie publishing may pay you 10 to 20%. But if you self-publish and you price it right, you're gonna be able to keep about 70% of that self-published price. So by doing that, you're gonna make a whole lot more money. So if money is in your mind, if that's the thing you're thinking about, self-publishing is the best way to go. I've never seen somebody say, I don't wanna buy that book because it's self-published. They don't even know it's self-published. These books look the same on a shelf that any other book does. The only difference is, we didn't have to go through gatekeepers. We got to publish a book when we wanted, how we wanted, and make it look what we wanted. I'm looking up here because I got a whole row of books up here, a whole bunch of them I haven't read yet too, but a whole row of books up here. I highly suggest you do the POD route, which is print on demand route in the beginning. That way you don't have to invest anything in inventory. I mean, that's pretty cool. You can go put your book in Amazon and they're print on demand area and they'll ship it out for you. They'll send it out, they'll take the sales. They'll do everything for you. Why would you want to take on the burden of buying 200 of your own books and having them set in the closet and then having to put them in envelopes? Like I said in the beginning of this, I do that with one of my books because we sell a lot of those and it is cheaper if we buy them in the hundreds as opposed to having Amazon print them up. However, if it was a new book, I wouldn't do it that way. I would probably go print on demand until I knew what the demand for the book actually was. I hope this video helped you out. I hope you are convinced. You can now write a book. I also told you I wanted to give you a freebie in the end. I have a course below. It's a $97 course you can click and learn. Course is absolutely free, so check that out also. Don't forget if you haven't subscribed, make sure you subscribe, hit that subscribe button down there and turn on bell notifications. Ring the bell, turn on all notifications. Even if you're subscribed, even if that red button, it better not be red. You gotta click it, turn it gray. But once you've turned it gray, that just means you've subscribed to my channel and you can find that in your subscriptions. It does not mean that you'll know when I do a new video. You have to turn on all bell notifications for that and then I can notify you when a new video is uploaded or when I go live, both of those things. In addition to that, give me a thumbs up if you would. That really helps the algorithm. If you have any questions about book publishing or how to write a book, put that in the comments below. Any questions on making money online, put that in the comments below. And I love to hear your successes. So if you've had some successes, put that in the comments below too. Thank you so much for watching this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there and keep watching on my channel.


What is going on guys? Welcome to a new video. So today then I'm going to show you how to create high converting product pages for your Shopify stores So when it comes to e-commerce then a lot of people think that Facebook ads is like the be all and end all and while Facebook ads are very Very important. They only kind of like get the customer halfway there So the job of your Facebook ads then is to entice people get people to click on your ad and Ultimately, then go to your product page and then once they're there It's the job of your product page to turn those visitors into customers So today I'm just going to take you through then step by step how I create those product pages for my stores But before we get into it as always I am giving away a free one-to-one Consultation call with me on this video All you've got to do then to enter the raffle is simply like the video and leave a comment down below And if you commented on my previous video then make sure to stay tuned to the end of this one Where the winner will be announced and that means sitting guys without any further ado Thank you for tuning in. I hope you enjoyed the video and let's get straight into it. What's going on there guys? So welcome to my computer here. We are we're going to be important this product then into Shopify using Oberlo purely because most people watching these videos then are using the kind of typical process of Finding products on Aliexpress and putting them into Shopify using Oberlo So this is the process we're going to go through and this is the product that we're gonna be going through today Literally everything from start to finish until the end of the process then where we have something that looks pretty decent Along these kind of lines So to start the video off then obviously we have the title of the product now This is an old store. So there's a few things I do differently Which we're going to be talking about in this video and the number one thing then is the title. So You'll see a lot of people use the Aliexpress title that comes with the products, which I don't recommend I actually recommend coming up with a unique title that kind of makes you own that product So it makes your store and your brand actually Own the product so it makes that product your own basically what you want to do is name it something that's so So that when somebody comes onto your store and copies the title of the products and goes to search for it in Google They're not going to find that exact same product for sale elsewhere So let's just say for example then for this video that our store is called travel wise So we're selling kind of like traveling gadgets things along those lines. We can name this something like the Travel wise Solar sticky charger So people who read it then know exactly I've missed the word wise know exactly what it is and what it does and Hopefully then if we've done our job correctly when we go and search for it on Google Let's have a look at images then hopefully the same products won't come up So just having a quick look through at some of these then you can see that I don't think the same square one is here anywhere Which is always a good thing and you want to check this against Amazon and eBay as well And that's one of the tactics you can do then so make sure That because it's a popular question that people ask like how do we compete with Amazon? How do we compete with eBay and one little tip or tactic you can use then is to name your products? Something unique to your store that they won't be able to go and search for then on Amazon and find the same product Moving on then collection wise obviously make sure you add it to a correct collection If you're running a general store because obviously somebody coming onto your store looking for travel gadgets wants to make sure That you show them every single product and then type in tags Then that's purely I use that personally for if I want to run certain offers then I will leave that as a tag So I think I've got a tag as an offer setup Maybe Not in the store But another reason then the main reason then why use it is when you can create automated collections I basically set rules and tell Shopify anything with the tag travel put this product in that product collection Then you haven't got a manually add every single product So when you've got like say hundred plus products on your store, and that's just I just find that a lot quicker and easy way to do it So we've got our title then we've got collections We've got the type and tags and then description wise So this is where the most important thing comes in now where I'll usually begin Then it's just reading the one that comes with the product and I'll just have a look to see if there's anything worthwhile Essentially keeping and most of the time that isn't so I tend to just delete the whole thing and then just start from scratch So just to save a bit of time then on this video because I don't want to bore you guys too much I showed you earlier then we've got a already pre-created product page layout and When you're going when you create that first product page layout then it's fine to just copy and paste everything across per product Then obviously just make the necessary changes That's what we're doing this video then just to save a bit of time otherwise the video would probably be like a half an hour long So paste it in I'm not going to worry too much about the formatting until we go in and make the final changes within the Shopify Dashboard itself So the first thing I usually start with then is a hook and a hook is essentially just to grab the customer's attention and Try and build as much as a relationship with them as possible through pretty much just asking a question If you can gain their attention then no matter what Distraction there may be then you just have a better chance of them being interested in what you have to say and therefore Reading through the text you have so usually start with a question like And this question has to relate to them is what has to be something that essentially they answer the word a yes to Because the more times you can get a customer to say yes, it's been proven. There's a book on it I think it's called the yes theory where if you can get somebody to say yes three times Then essentially they're always going to buy your product or something along those lines So we want to basically answer a question that's going to relate to them and get them saying yes to it. So have you Have you ever been on the go and Ran out of phone charge ran out of phone charge Now everybody Pretty much everybody has a smartphone and pretty much everybody's probably been in this case Where you've been out and about whether you've been traveling Whatever you're doing and you've been playing roulette with your phone where you've got like two three percent You put it into low battery mode just to try and make it survive as long as possible So the chat is that anybody who shows that initial interest in your product to come on your product page and then read this It's getting them saying yes to your products essentially So now that we've got I'm saying yes to our main question This is essentially where we go on to offer the solution or tell them why this product will solve that problem for them So it can be something like meet the travel wise sticky portable phone charger Ideal for the avid Now this is key then this is really important because this is again where we resonate with the person reading the text and we build that Relationship and the more times we can get somebody saying that's me this product is appealing to me This product is made for me then the better chance we have of converting them So now we have to think about the kinds of people who would be buying this product So I'll do it all for the avid traveler commuter and Camper and then there also are three main tag audiences which we can then go on and create Facebook ad sets to tag of them on Facebook Would and then we can ask ask another question as well. So we've got them saying yes once we can get them saying yes twice So would this make Your life easier Question mark, so they're gonna read that and of course it's gonna make their life easier It's gonna make everybody's life easier. So would this make your life easier if so check out the awesome features and benefits below Benefits below so again, then what's that's what that's doing is getting them saying yes And it's getting commitment from them to the further read on and essentially see what see what the benefits of this products are And kind of like the the details of it what it what it is and what it does So our next job then is dead easy as long as you've picked good products Then it should be easy coming up with features and benefits that are going to be relevant to the person Reading them. We don't just want to put random things in there like well For example the material people coming on to this don't want will not buy this products because of the tear It's made out of they'll buy it because it's gonna fit any phone It's gonna work any place any time and they can charge their phone to X percentage which is gonna help them out So we can get rid of the material then typically all you like to use the stars just because Visually it look it looks quite pleasing But obviously depending on what theme your story is if you're going for a really professional or really casual This tends to work twice not quite nicely for casual themes then just obviously make sure it's relevant So I'm going to get rid of saw in fact will keep sides But I'm going to put it further down the page just purely because again It's not a key ingredient to why somebody would buy this product We want to make sure we put the most relevant information first So because we've already had this question and we're introducing the features benefits below rather than have the different categories What I'm going to do is just get rid of the bullet points And I'm just going to have a star and then straight into why this is a good product So the main question about this product that people will probably ask is whether it will fit their phone So what we're going to put then is USB output Suitable for all Phone charger cables That use USB and then regardless of whether somebody's got an iPhone or an Android phone whatever it is Then it tells them straight away They will be able to use this phone charger with their phone. The next thing can be How much they can charge the phone then so how much extra battery percentage or they'd be able to get So this is what it's always handy then to have the actual product page from Aliexpress open because this is where you're going to get Your features and benefits from away going to get the answers to your questions. So Let's just have a scroll down now, this doesn't help that love is in Chinese Hopefully, there's some English towards the bottom Doesn't look like there's going to be so let's go back to the top So I just had to check myself then and this number these numbers here then are basically how much power it can store And then how much it can charge your phone. So a simple Google search as you can see I've already searched it up here So five thousand two hundred Whatever that is Can charge an iPhone then two times in a calculation figure. So what we're going to put them in our feature and benefit is charge Your iPhone or Let's just check this Now see if we can find an answer then for an Android phone In fact, let's just leave it as iPhone because most people tend to have iPhones and people who don't have iPhones When they have a Samsung whatever it is, they'll be able to translate that themselves Basically, you can charge your phone quite a lot, which is the main point we want to put across so charge your iPhone To max charge your iPhone to max percentage Up to two times And then in terms of whether there's anything else We can highlight Definitely got to mention the fact that it can stick to a window as well Because we can make that really relatable to people who travel Well, for example, this picture here, this is great to have pictures like this By the way of how people actually use the product. We'll get more into that later though Um, then that's all just Chinese rubbish. So let's come up with a couple of extras then ourselves uh, so four sticky pads four sticky pads two four What can we pour this is the difficult bit now I don't want to make the video too boring by having you watch me come up with what to write So I may skip this bit out, but four sticky pads then To stick to any window Whether on a train Or traveling In a car So again, there's two clear audiences and customers. We're appealing to there. I just put another star in we can also put Pre-charge Power bank can also be pre-charged To save time power bank can also be pre-charged to save time and For to save time and immediate charging something along the line So I'm gonna I'm an immediate charging So all that being said then I'm just going to round it off with the actual size of the products Because most people will be interested to know Because obviously they don't want to order something if it's absolutely huge or if it's absolutely tiny whatever. So it's just Just good practice then to put the size in so 118 by 118 by 18 mil 18 mil by 118 mil by 18 So all in all then we've got all the information that would be relevant to a customer all the features all the benefits So now then where is where we basically want to answer the other questions The customer is going to be asking themselves in the head And that is then whether we're a legit and safe company to spend their money with and to do this then is dead simple Just two quick and easy trust badges. Um, and then a couple of notes I usually put underneath as well just to kind of help my own cause So just to save some time I'm just going to put them at the bottom there So you can copy and paste them dead easy to do and by the way if you want Like this all set out in one sheet so you can pretty much can just copy and paste it across Then check out links in the description below where you can actually download This free pdf A free ebook if you like of the product page template and then at the bottom then if you haven't noticed already I'm just two little notes then about shipping Just to give that customer that added piece of mind that you're legit You offer shipping insurance and you will replace and refund anything that arrives broken or whatever it is And then obviously you've got to mention what delivery is too So it is an ems service in terms of ems as well It is that express service and it is tracked also now We noticed I've only put one to two weeks make sure you check out. I'm not sure what video was I did it recently about e-packet and most e-packet shipped items will arrive within one to two weeks So make sure you check that video out if you haven't watched it already So that's essentially our product page then moving on to the variants now moving on to the variants So this is where I can get a bit tricky in terms of how to price your items Now what I would do actually just to keep things a bit simple I wouldn't import the lower power ones because there's not much price difference It's just going to make things pretty complicated So I would get rid of the low power ones and just keep the most powered ones because if you look at the difference between what we pay Then it's like one or two dollars or one or two pounds in between the cheapest and most expensive So just keep the most powerful ones and then rather than have this you in fact you could keep that and then in brackets you could have In fact, you only need to keep it as that we've already mentioned in the product description That somebody can get up to two times A four charge So we want to make sure we change all the prices together We're going to set a new value and what I like to do then when in price of my products Is obviously this is going to vary depending on what the product is but for a product like this I will try and import Whatever the product is going to cost me delivered to the customer Plus 20 pound on facebook and then that way I know that On average I can certainly achieve purchases less than 20 pound and therefore should make a profit Now if I can't sell it at that expensive then I'll bring the price down slowly So for example, then our cost for the most expensive one is about 20 pound delivered Um, in fact, it doesn't mention shipping, but I'm just not even going to take into account at this point because it is kind of like a Mid-ticket product if you like then I'm just not even going to include shipping for now So I'm going to put this at 39.99. Therefore give or take shipping. It gives me about 20 pound cost per purchase Um to make a profit which I'm pretty confident in doing and then like I said if I can't sell it at 40 quid Then I'll probably put it back to 35 pound and see if that makes a difference to my conversion rate If it does then I'll keep it there and may reduce it a bit more If it doesn't then I know that it's obviously something to do with me and who I'm tagged in So compared at price then that is if you want to offer a sale So if you wanted to say offer a 10 pound discount, then you could set new value and put this at 49.99 and then what that would do is it will have the 49.99 crossed out Um showing the 39.99 and obviously showing the customer a 10 pound saving So moving on to images then again another important thing what I would try and do here is basically just include The images that effectively show exactly what the product does and how it works So to start with then we obviously want the main image of the product to do in its job Which is this one which is a great image And then we want only images then that are going to be relevant to the customer and essentially show It being used and how it works. So this is a great image then it shows somebody using in a car Now, I know I've got this Chinese Ryan underneath I'm not going to do it in the video just again because you guys don't need to see that But I would just get rid of that anything Chinese wise whether it's a logo or Chinese writing It's going to be a major put off for your customer one thing I would actually do though if I was Actually legitimately going ahead to sell this product I would contact the supplier because all these images are in Chinese I would ask them if they had these same images but with an English conversion And then that way you could use them on your product page as well So make sure to choose the ones that show the product doing its job showing its relevancy Showing how people would use it who it's going to relate to This is another good one And they're going to be the main three then now for the video and then just go ahead and click import to store And once that's finished loading then we can head over to Shopify go to our products list So here we are then on the actual like within the Shopify dashboard the products listed This is where we can make kind of like the more detailed changes So first things first then let's click the view button and just have a quick look at how the actual product page looks And all in all it's actually converted across pretty well and it looks quite nice A couple of things then that I want to change so purely because this was an English store at the time I don't usually store But you can still go in it. I'll leave it live then just purely for YouTube reasons So people can come on here and kind of base their stores on it So first things first then the the word color is spelled in the American spelling Plus there's this plug type here, which isn't important because we've told people how much power it takes If anything, it's just going to confuse someone and get a customer asking a question That they otherwise don't need to ask because they're the two changes we need to make on the offset So what we want to do then is you want to go to edit options And we're just going to click this delete button here And we're going to change the spelling of the word color to is to the English spelling Click save let that finish and another thing that's annoying me as well Is the fact that the white is spelled in capitals while none of the others are Click save And then we'll go back to our product page and just have a quick look at it now So a lot better as you can see just the two important things that the customer needs to see Uh, so we've got four colors. In fact, we've got a green. We've got the black. We've got the white And we've got the silver So one thing I would do is go back and just get a white image just to add on there just so the customer can see Um the product in every single color apart from that though guys, um, I'm pretty happy with that too And if it looks pretty good, um, I'd be more than happy to start driving traffic to this right now I'm in fact, I would probably play around with the coloring and probably change that to black In fact, let's see if it looks any different If we change this all to black Text color black click save I'm just going to try this one thing. Um, I'm not going to bore you for too much longer Uh, click view See if it's loaded now So in my opinion, then that looks a lot better It's a lot kind of bolder and easier to read But again, it was all going to come down to the theme your store But anyway, that being said, I think I pretty much just about covered everything If there's any questions on any of this whatsoever, make sure you leave them down below And that being said then guys, I'm going to wrap the video up if you're still watching. Thank you very much I hope you guys enjoyed the video If you did then please do leave a like and if you want to be entered into the raffle then to win that one-to-one call Uh, just make sure you leave a comment down below as well And that being said then guys, let's get into announcing the win out of the previous video Who are you guys on the previous video? How many hours then does Shopify drop ship and actually take? So if you haven't watched that video, make sure you go and check it out And just kind of speed things up I've just had a look and I think I've been recording for like 25 minutes, which is just crazy long I'm sorry the videos are so long. I will try and cut them down as much as I can But anyway, I'm just taking the url then head over to the random comment picker get youtube comments 51 unique comments, which is absolutely awesome Maybe even a record actually. So thank you very much We're almost at 4 000 subs as well. So if you haven't subscribed yet, please do make sure you do And the winner then of today's video then is Tom Coyle. Can't wait until I'm at three and four hours a day Enjoying the journey, but still so thank you very much Tom for your comment Make sure you reach out on instagram and we can get that call arranged And if you guys just want to get straight to booking a call so we can hop on a phone And I can help you as much as possible Then check out the links in the video description down below where you can just book one right away And that basically guys. Thanks for tuning in. Hope you enjoyed the video and I'll see you in the next one


Good morning, everyone. I'm Anshul Mehta and I work in the platform team at Atlan. I am Sumandas. I also work in platform team at Atlan. And today we are going to talk about how we were able to do 300 hours of repetitive work in just three hours by leveraging Argo workflows and Argo CD. Before moving forward, let me first talk about why Atlan exists and what is Atlan. We started building Atlan with just one mission in mind to help humans of data do more together. Humans of data are diverse. Analysts, engineers, business, product, and scientists. Each has their own tooling preferences, skill sets, DNA. And when these diverse set of people come together, they create magic. They will do amazing things from curing cancer to self-driving cars. Now let's talk about what is Atlan. Atlan is the single source of truth that data teams, or as we call them, humans of data, can use to discover, trust, and understand the data that they care about. And to effectively close the loop on all of these, what we need is data governance. So what exactly is data governance? Data governance is the practice of setting clear rules and responsibilities for handling and using data within an organization. It ensures that data is managed in an effective way and adds value and used for analytics and information purposes only. These are a few pillars of data governance. Let's talk about each one of these. Business Cross-free. Defining, certifying, and aligning core terms related to business, metrics, and business documentation. Lineage Impact Analysis. Understanding the source of data. Where did the data come from? How it has evolved over time? And how it changes over time? Profiling. Standard characteristics about your data, minimum value, maximum value, and standard deviation, etc. Access Management. Making sure that the right person has access to the right data at the right time. Security. Providing more context on how data is used, who is using it, and for what. Active metadata. Ability to leverage metadata to trigger certain automated actions like triggering a Slack alert when some data action happens, updating documentation when a certain, leveraging all the existing metadata. Cool. Just a quick recap. We have talked about why ATLAN exists, what is ATLAN, and what is data governance. Now let's come to the problem. What's the problem? As ATLAN continued to develop, the core microservice that powered data governance began to accumulate some critical and significant technical debt. And this in turn resulted in three major challenges. Number one, reliability. We started facing a lot of customer support tickets, and this number was increasing every single week. Maintainability. Just making sure that the governance microservice kept running and all its dependent services kept running was becoming very hard. And innovation. Our current architecture didn't allow us to innovate as much as we wanted to and as much as the business needed. So yeah, we were in a big trouble, and our nights as a result started looking something like this. And our days, something like this. We decided to, the only way to move forward is to deprecate the current microservice and design a new one to get rid of all the technical debt. And that, trust me, that was a huge decision for us. But in just three, in just four weeks, we built a new service that could replace the existing one and solve all our challenges. And this was a big moment for us. But wait, how do we roll it out? Rolling the service out wasn't as easy as we thought it would be. And it had four major challenges. Number one, scheme evolution. We had to, just to make sure that all the schema changes, we made some schema changes with the new service and to make sure it works fine, we had to do a data migration. Number two, we even deprecated certain APIs. And which meant all the other services that leveraged this particular governance service would need code changes. And even though scheme evolution and API deprecation would make the rollout very hard for us and add some short-term complexities, but it was very important for us to innovate and to build for the future. Number three, Atlant's multi-instance model. We run in a model where each one of our customers get their own recluster instance. And this is important because no organizations today do not want their data to be stored in shared resources. And other than this, there are also some security and compliance concerns for this. And the fourth major reason was zero downtime. We didn't want our customers to have even a single second of downtime while all this rollout happened. So we came up with a rollout strategy that could work on a single instance. Number one, data migration. We would migrate the data. Number two, data validation. We would validate that the migration was successful. Number three, releasing all these changes in other services at the same time that leveraged the governance service and the most important one of all, post-release testing. Once all these changes are rolled out, how do you ensure that nothing breaks? The users have the same smooth experience as they did earlier. But now that we have a way to roll it out on one single instance, how do we do it on hundreds of instances? The easiest, the simplest way was to painfully repeat these steps again and again for every single instance. And based on our calculations, one customer instance would have taken us around three hours and doing it for hundreds of instances, at least 300 more hours. So we were in trouble. But how did we actually do it? We did it with the help of Argo. Passing over to Suman to talk about the details. Thank you. Yep. So as we discussed that we have to release this force. Sorry for this. Yep. We have to do data migration, then validation, then release, and then testing. We have to ensure all this. What we have realized is that we could just simply write Python script and execute it via Argo workflow to achieve these steps. These are data migration and after the migration we want to validate that if the data was migrated successfully and after that the post-release testing. We could just simply write a Python script and run via Argo workflow. Now let's talk about the release. Releasing changes in all dependent services. So governance service was one of the central services where there was a lot of dependent services on the governance service. So we have to release the changes in all dependent services. What do you want? So right now the state is that we have one new governance service we have built that is up and running. But all the dependent services are still using the old governance service. So our release target would be enabling them to use the new governance service. So whenever all the services will use new governance service we would be thinking that the release is done. So this is the state what we want to achieve from this to this. Now I would want to so how we did it before that let's take a look into our platform architecture that we use in Atlant. So there is one control plane from where there is B cluster and Argo CD and Argo workflow there and each customer has their own virtual Kubernetes cluster. So that is each customer has their separate instances. And there is Argo CD which is controlling the release. If we change if we merge any changes it will syncs the latest release to all the instances. So this is about how the platform architecture looks in Atlant. Now from the previous slide we have seen that Argo CD actually controls release. So what we want that from inside of the workflow we are running the instances we want to communicate with Argo CD that is sitting in the control plane that we could ask Argo CD to release the change into specific instance. How can we do it? So we have Argo CD CLI we just installed Argo CD CLI in the Argo workflow and from this we can release the changes from Argo CD CLI. So the question the problem we wanted to solve was how to communicate effectively from Argo workflow that is in the instance to the control to the Argo CD that is sitting in the control plane and ask them to release when we want in each instance. So for that we have to solve four things those are creating Argo CD user and policy why this was important. So for Argo CD to work we have to first authenticate Argo CD CLI with each user but we can't let any one user to update other instances. So for each instance we have to create one service user and RBSC policy for each. So we have created those control plane for the Argo CD and then we have created one Argo CD parameter that will update the config map of each services. So what this config map is doing for each service we just configured the services this way that if we instruct the config map to use the new service it will start using that service. So in each Kubernetes cluster that customer have if we just update the config map it will take all the dependent services it will start using the new governance service. So whenever we will update the config map it will take the pod will take a restart and after that it will start using the new governance service. So and we will be controlling this param controlling this config map from the Argo CD parameter itself. So our target would be just update the Argo CD parameter via Argo CD CLI and it would be rolled up it will be rolling out the changes. So we have we did data migration then data validation and the release and testing all of the steps independently in just one Argo workflow we package them all and we can run it in all of the customer instance as we want. So here what we can see that we can just repeat this step in each customer independently and it will run without any dependency. Now the target is how to run it in all instances we have hundreds of instances so how to run it. So we have two way first we have to install all the templates install the templates in all the instances and then we have to trigger the workflow when we want. Now let us take a look how we actually install the Argo workflow in all instances. There is a tool Argo PM we use a tool built and open source by Atalan in the last cubecon we actually presented about this. So what is Argo PM? Argo PM is actually package manager for Argo workflows. It enables the developer to distribute and consume Argo workflow templates. If you have lots of workflow templates to manage and there is a lot of dependency graph forming so you can easily use Argo PM and use them as package so this using this Argo PM we publish the workflow into packages.atalan.com so that is in the central repository. From there we published all the packages into all the instances. Now let us trigger the Argo workflow so if you can see there is in the control plane we have Argo CD and also the Argo workflow. So here this Argo workflow in the control plane manage all the platform related tasks from there we can submit the Argo workflow from there. So we just passed the list of instances and then and it triggers the Argo workflow in each instances. So this is how we did it. Now let us take a small recap how the whole flow looks like. First let us we trigger the platform workflow this platform workflow has the list of instances and after this it actually triggers the workflow on all specified instance that we given the list of. Then it runs data migration then validation and then release and testing beautifully with Argo CD and Argo workflow. So Argo workflow in tandem with Argo CD really helped us releasing changes so much easily and in manageable way. And what is the impact of this what after when we did it we 100 we really successfully with 100 percent and then we also reduced the customer support by 96 percent after all these changes and in the last 6 months we have added 3 major changes related to data governance. Any questions? Thank you. Please post your feedback in there.


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