Hey, good morning, everyone. Welcome to Tuesday tea. Thanks for joining us today For those of you who have yet to catch us over on LinkedIn, you haven't missed anything This is actually our first day doing Tuesday tea over on LinkedIn. So hopefully I'm live on LinkedIn right now Would love to know if if you're caught if you're viewing from Facebook YouTube or LinkedIn because we are on all The channels today. So today I'm joined by my good friend my new friend And we're gonna talk a lot about that in this episode today I'm joined by Michelle Griffin Griffin is a fellow personal brand strategist She specializes in helping leaders build their brand online and in particular on LinkedIn She's also a podcast host a club host room Moderator a story brand guide Michelle has dabbled in everything and she's such an enigmatic personality I'm so glad that I've had the opportunity to meet her But more importantly bring her to you today because we're gonna chat to you about all the good things about Michelle And of course how our worlds collided Michelle welcome to Tuesday tea I would love for you to tell my audience who it is you are and how you serve. Oh my goodness What an introduction I I promise you guys I did not pay her to say that so That's the power of collaboration right just hit it off with someone so like-minded. No, it's absolutely great to be her in Congratulations on your first LinkedIn live I mean we that's a topic for another day about getting there But anyway, I am so happy to be featured one of the things I love to do is just show up and collaborate and connect But I am a personal brand strategist I mostly show up in the personal and the professional services world where I spent two decades and marketing event marketing Which we have that connection to yes Yes And now I just love helping people to be to be especially because they they really sometimes need help with that voice and get in their Content and their brand out there so they can become more personalized and capture more attention and attract their ideal customers So that's what I do I copy I couple it with my story brand guide experience all about Sharing stories making your customer the hero and you be the guide so I do that I love helping people with content showing up on LinkedIn is my favorite thing I have met so many amazing people including you and on clubhouse, right? So as so that's what I do and that's who I am so I'm here to have a help today that talk about collaboration It's so so important You know, I'm so thankful. We're having this conversation and you're the best person to talk to about this because you've done it So well and probably for quite a long time as well, but I'm not gonna let you off the hook that easy You have to tell me About being a story brand guide because I am Donald Miller fan look at my story brand book like wow. I can't even I Love him. I love dr. JJ like I love everything about The business that they've built so can you tell me a little bit about how you became a story brand guide? Yeah, because um my book on kindle looks like that like I have Over there. I have my story brand hardcover. That's my pretty version But uh, like you I started following them in 2017 right fellow and I'm like, oh my god I'm just like This is who I am and what I do almost like, you know when you read something or someone says and you're like Why didn't I think of that right? I was like, it's so brilliant. It's so brilliant because for the longest time ever Since like I was in college or high school. I've been obsessed with customer service Customer experience putting customers first maybe because like you me we've all been dealt with like really raunchy customer service, especially from big brands So here's this guy who shows up and just tells the world this brilliant seven-part framework How to win in business by putting your customer first telling the story of them and how you help them so I just fell in love with them and then you know, I never thought about being a guide until one day um, honestly when I got into an entrepreneurship in january Little fast back to me. I was going to take a sabbatical, right? My birthday is in march And then i'm like i'm going to take a sabbatical and i'm just going to do something You know, I knew it was going to do marketing. Anyway, so covet hit, right? Of course So anyway, somehow in the middle of covet crying in my own soup and worrying about the whole world I got the idea. Well, what are you love story brands so much? Why not become a guide? And so I did you have to apply it's not something you do and I got accepted And so I I did it and I cannot tell you the power of collaboration in that community is huge like Not only are you trained by donald miller himself and jj and kula and all the coaches that come and help you who've been there before I think they're going in there I think since 2016 is when they started certifications There's a community of people in our slack channel and we are always just helping each other out Like we look at this or we refer each other give tips. So collaboration is So strong there. In fact, I know people Who are story bring guides and they sometimes they're business pivots But the only reason they'll stay and is because of the community So that tells you collaboration community go hand in hand. But anyway, I I'm a I'm a huge fan too So I speak your language. It's well Well, and it's interesting that you say speak your language because your personal branding Coaching expertise follows a seven part framework as well. Yeah, so now knowing that you Are part of the story brand movement. I can see where you found your inspiration for your seven part framework My framework as and we've shared bits and pieces about each other's frameworks My part my framework is a five part framework But it's also it was also inspired by by donald's So, you know, it's it's interesting that both of our frameworks kind of we are the great work that donald miller has done Yeah, and yes, we're gonna talk more about becoming a story brand guide in another episode. I'm sure But what we're here to talk about today and michelle segwayed into it so So nicely it was about collaboration And and I think we're going to set the stage talking about collaboration about talking how you and I Yes, got to collaborate, which was through clubhouse. Uh, it's this, you know, it's the word du jour It's the the app of the day It is where all the iphone users are hanging their hat and that's where you and I met Tell me about your early days on clubhouse and how the collaboration momentum kind of started for you Yeah, no, and I will definitely do that. But I don't know if you read but um sunday and their town hall News slash they are testing right now an android version like they're beta testing it. So it's It's imminent. So for other people needing android Okay, so early days it sounds like, you know, like they laugh like the early days of the internet Well, the early days of clubhouse. I think it got really it started last march 2020 and then it got big And I started hearing about it for a while in articles and stuff And so finally I remember the day it was the day of the christmas and I was sitting around kind of bored I'm like, I want to join clubhouse, but I don't have an invite. So I I did the hash I went in the hashtag on linkedin and someone was talking and I just said, hey, if anyone has an invite you know, let me know And here's an example of today how we're talking about collaboration. It's connection and collaboration leads to community. Anyway, so this Um, I don't even know if we were connected, but if shout out to kory kory um, corralis my friend corralis He's he just seemed to me and he's like, hey, I have one.  Yeah, so anyway, um So we bonded and then he and I started talking and then here's the thing that was december 26 We both joined you know, you can go in your clubhouse bio and see when people join and so the very next week the first week of january we started along with um fastback beth granger who is Speaking tomorrow in our club She and mildred tilabi. We all started for the month of january We had four weekly clubhouses on bringing clubhouse and connecting clubhouse in linkedin And so we started collaborating from that and then it just snowball. It's a basically a snowball effect I'd like to say So and then it led us to me starting with nate and I then started another clubhouse where I think It's like the six degrees of social media clubhouse linkedin, right? Then you and I met I think you attended our Personal branding clubhouse a couple times, right? We connected after that. Is that how it started? Or it was under tlb as well because we're Oh, that too. Yeah. Yeah, and I'm an admin for tlb So I'm trying to think of when I may have reached out to you about yeah stuff. So Yes, I'll keep running into each other. Yeah. Yeah. Yeah and shout out to by the umar who has the thought leadership branding club It's now over 10 000 members. That just blew up. It's clearly in the ap host the weekly linkedin afternoon Mastery show which is excellent if you cover buying time to go to that. It's it's good every day So anyway, the power of collaboration is is driven by the power of connection First you make that important connection, right? And then here's the thing not every connection is going to spark a night and take off, right? But somehow when you just start connecting people you find that Fit because we're not going to be a fit for everyone But when you do you latch on to it you start that discussion. I think I'm jumping ahead on your questions Okay, and then you develop a community that way So anyway, so that's that's the backstory of how how we started meeting we met right? Well, and that's the thing and that's the great thing about clubhouse is you start to run into people in the same rooms And you're right. There's this even though clubhouse is set up so that you can include a twitter and an instagram It's really the the collision of clubhouse and linkedin that we're seeing And that's you know, bobby umar of course talks about linkedin every single day for two hours with other linkedin experts He's not alone, but you know, that's I think where we're meeting a lot of people in fact one of our Lovelies claire carol. That's where we ran into her is claire. You'll be room and Now on linkedin and claire and a shout out to claire. I had a question about linkedin video That both she was doing and yet another clubhouse or mark walden was doing And claire, let me call her on I think it was a sunday claire We we talked for 10 minutes But it was um, oh actually it was a closed clubhouse room. It wasn't a phone. Okay closed clubhouse room because she's in the u k That's right. Yeah, that's the amazing thing about Clubhouse is we're meeting and connecting with people across oceans that we never would have had Opportunity to connect with before. In fact, I sat in mark's room this morning I'm gonna do a linkedin post about mark later this week spoiler alert mark walden.  I didn't know their names. I didn't know how fantastic and they are and clubhouse Had the ability to bring us together in a way that no other social media platform has and Anyway, so for those of you who are thinking about clubhouse If you want to be active in collaborating clubhouse right now is such a powerful platform to do it because it brings Other groups of like-minded individuals who talk about a certain topic Right, so if you want to talk about basket weaving you can find those people and bring instant community Instant collaboration all around your passions and interests So anyways, we're you and I are both passionate about clubhouse. I know there's a lot of people who have had mixed reviews about clubhouse I think, you know clubhouse has the opportunity to suck a lot of time out of your day But if you're intentional about wanting to meet someone That is where the return really lies and that's of course how you and I Came to know each other so For for those of us in business and we can talk about clubhouse or we can even talk about linkedin Why are collaborations so important for us as business leaders? Oh my goodness, that's such a great question. Well, first of all in the clubhouse world Like you said you can go either to learn to meet to network You can pick your pick your point, you know, you go you see a topic of a room and in the professional setting I have met so many Amazing smart people there who are there so kind so you can find people and and then you instantly hear their voice You don't see them like we're doing now and you can see oh my god There's something about them. I need to connect and that's the most important thing You're going to see someone they spark your interest. This is what I always do even when I'm hosting or attending I screenshot their bio, right? Yeah, because especially on linkedin. There's no direct link which clubhouse Right now.  Anyway, um, most people I'd say like 90 some percent of the people though that I see they put that Linkedin thing so I'll screenshot it and then that's the beauty of it.  Hey, this is what I do I'm like, hey, it was so good to have you on stage or come talk or I heard you talk I love whatever and people are always so warm and friendly and that's one way And my purpose is just to go in clubhouse is to educate network. I'm never selling But that's my whole philosophy and linkedin when you give and you show up as a personal brand You're going to have people come to you. You don't have to chase after them. That's the goal, right? just showing it to give and help and And um, anyway, so collaboration is important because you're going to find the light-minded people Who you're going to bond with who are going to help you to help others So you're getting that collective force of people who are like you or can help you Or, you know, teach you. I mean, whatever your goal is you're going to find the power of Force a community and it's almost even not even a community I think it leads to community because you're going to be collaborated with them who can help you Like you and I are helping you're now co-hosting the clubhouse with us But also you can connect me to the your people and so it just grows that community, right? So it's connection collaboration community Um, I think that's the power of it's a trio if you think about it I love that. I'm writing that down connection collaboration and community. Yeah, and you know as Whether you're an entrepreneur leader or you're even a business leader in an organization What covet has done is it's put us all in silos. We now no longer have that team Atmosphere that we had in an office per se As entrepreneurs, we've always lived in silos. So collaboration was always I I suppose part of our recipe for success is to find like-minded individuals that can Compliment what it is that we do but for business leaders, you know Collaboration is key more than ever because you don't have that opportunity To to be in your office setting and bounce ideas off of the person in the office next door I could do it in zoom but you know platforms like clubhouse at least just give you a different kind of platforms Do that kind of collaborating and networking? Um, and the you know collaboration with your immediate peers in your office is one thing Again going back to clubhouse. We sound like a clubhouse commercial and we really do It's so true. I mean It's helped us tremendously Well, and it's introduced us to complete strangers and again if you you look at linkedin prior to clubhouse We all had the people on linkedin that we looked up to as being linkedin leaders And and I know you've had a similar experience michelle clubhouse has opened up the world to Literally hundreds more linkedin leaders. There are literally Hundreds of linkedin leaders doing phenomenal work on the platform And so our world has opened up to get those ideas and and they're sharing their ideas They're literally here as a content format that worked really well on my post today Here's here's an experiment that I tried though that didn't you know The results weren't great and they're sharing all of those testing ideas and It's opened up our world to even how we create our content Oh, yeah So many linkedin leaders now that we're able to connect with Because we heard them on clubhouse. So But listen, how how do people collaborate if they don't have clubhouse? Oh, yeah. Yeah. Well, don't yeah, I know well first of all if anyone needs An invite I have six and I've been holding my little six forever. They don't sound as so I mean, I think it's more plentiful to get them and First of all try to get on clubhouse if you can you right now have dev an iphone but androids coming soon We we know there's talk that linkedin is testing something soon That's going to be interesting to see how that impacts down the road Um, but I would try it out because I'll talk to clients So I'll give clients when it first came out. I'm like, hey, you want to get on clubhouse and some are like, oh my gosh Yes, I'll try anything, you know And some have loved it and the most important thing I hear is like I'm scared of clubhouse I hear it sucks all your time and I'm like Yeah, it could but this is how you do it. Like you said you're intentional I schedule my time there my show is weekly and then I'll go on There's the morning linkedin international show with that amazing group and then the afternoons And then I'll just see amazing ones that I want but you just can't I don't hop on randomly I I make it very strategic. I have to block it in my time But just try it out. Okay. So here's the thing start small Okay, go for an hour Find a topic that you like and start in a small room. Okay I I'll be honest. I've been on clubhouse for like five wherever months now And I I really only like to hang out with the under a hundred people or less, right? You know, there's been thousands of rooms so much like when elon musk and mark zuckerberg growing a locked out rooms It's set up back up rooms. Well to me. You're just an audience You can't really participate when you go into smaller setting. They're hopefully very encouraging, right? They moderators they want you to come up and talk and and contribute, right? Because I look at clubhouse as a contribution a two-way street not just a Someone performing or talking talking head, right? So seek those out and and then you know and then network with people on it You know if you can you'll see aren't you noticing like but you can tell like the really friendly people I've seen some clubhouses where they're like, oh DM me separately. I can tell you that like just in the middle of the public room They're like, let's reach out. I can help you out. Have you seen that happen in clubhouse? Yes, I have Those are the ones I tend to leave fairly quickly. Oh, yeah, yeah when they don't want to share the secret in the Oh, yeah, yeah, yeah, yeah But you're right We're DMing with people left right and center whether it's on instagram or linkedin Like I said, I'm jumping into private clubhouse rooms with people that just meant to kind of dive deeper into a topic so Before clubhouse, I never would have had that opportunity to DM people, right? Exactly it brings another dimension because you know, I've been in rooms. They're like, oh, I've hearing you talk now That's great. Now you go up and linkedin and people can read my content Maybe see a video but you know more so in content written content They don't really know me how I sound how I interact. Hopefully I sound friendly and approachable But you can't get that across in the written word, right? But on clubhouse You can so they feel like it's a faster way to get to know to know you, you know And we start to like you, you know, so well into your point It's those small rooms so going back to collaboration Can't collaborate in those big rooms Collaboration's already been done when there's 20 moderators on the stage. They've already collaborated and become comods And so the opportunity for us to collaborate as an audience member is it's pretty slim But in the smaller rooms where you get up on the stage you offer insights or a question um, that's where the collaboration starts to happen and that's where I don't know that's just a more welcoming environment for you to share what it is that you want to Share and of course ask direct questions of other people Um, so I love your tips start small find the rooms that you know less than 100 I'm I'm I'm even so I'm an introvert. So I'm even worse. I'll find maybe 50 below, right? Yeah Those big rooms I I hesitate to put up my hand and again if like if I'm intentional About trying to find people to collaborate with I personally can't do it in a room of 100 people Yeah, I can do it in a room of 50 40 30 definitely a room of 10 people type of thing Yeah, and I think I mean, I'm not trying to plug our own show, but um, just because me this is my brand I try to be very encouraging. I come on every week and like hey, this is about you learning But I want you to come up and here's the thing I say I don't say do you have a question now? I say if you have a comment insight to share because some people get remember like when you're in school and the teacher's like Who is a question and you get scared and so I get that a lot of people get intimidated That's why people don't comment on linkedin.  You know or say the wrong thing So invite people up if you're moderating to come up and just share a comment or an insight because look Everyone's voice matters and everyone should have a voice to to do that and that's the beauty of clubhouse And and you are so right and as an introvert and someone who suffers from imposter syndrome Daily you're right putting up your hand can sometimes be intimidating especially when you're in a new room So that's a co co-mod tip of the week is to invite people to the stage rather than Wait for them to to turn up their hands. So thank you for that So I have another question michelle and and it's regarding the pitfalls and the mistakes that one should avoid when looking for potential collaborations Do you have any stories to tell about collaborations in the past that didn't go as successful as others? Yeah, I think it's like testing out Say you were going to hire an employee And you know you think you know them but you know some companies will do that like trial period or something just to make sure Or do a small project I've had some collaborations in the past when you think you know someone But they didn't maybe end up doing the work they were supposed to or went off on a tangent So I think just I think it first involves Getting to know someone on zoom or you know having a conversation and you know Just talking about some things because I really feel that when you have a conversation Not like an interview but just a organic conversation You can kind of pick up bits and pieces and feelers about people right So have a conversation on something you're interested in maybe don't throw the idea Let's talk about collaborating and that's what I think I happened to you or me We were talking and I just started over time like gosh. I really like her. I checked out your content That's another thing check out their stuff, right? See what they're doing is You know credible and they're putting themselves out there and And so I'm like wow, she knows her stuff. She's really genuine. She's really caring You know, I just thought we had a lot of similar values And so I'm like Nate and I hey Nate if you hear this later Nate payo my awesome co-host on the personal branding club house You know, it gets hard like one week in April We didn't have it because I was in training and he was traveling and so like we need someone else to come Help us like another dynamic person and it just so happened Collaboration here. We are so anyway. That's my thing get to know someone check them out You know, but usually if you're making introductions and the connections You get light-minded people in your mix and you they just kind of all Align does that make sense? Oh It does and I love the word you used align Um Because the word I was going to use was make sure you're passionate about the opportunity Because I've been on both ends of this I've been on the end where I want to collaborate with a bunch of people And their passion for the project wasn't as as passion Passionate as mine and so their commitment to the project kind of waned and to note all to their own, right? They've got passions in other areas And and so that's completely fair because I've been on that end too where I've been asked to collaborate on projects But my passion wasn't as high as the other people in the group And so my contributions probably weren't as impactful or engaging So, you know, there's a lesson there. I guess in time management and and Picking and choosing your opportunities very carefully about the collaborations You want to say yes to and the collaborations that you have to say maybe later too I hate saying no, but I always think okay if I can say Maybe later. Yeah, but me maybe at a time in the future Because I know if we started I suppose collaborating with everybody The impact of those collaborations is going to wane as we take on more Oh, yeah, yeah, you don't want to ruin your personal brand your name by saying yes thinking you're helping someone by saying yes When you can say something eloquently like, you know, I just don't have time for it now Maybe later because you're you know, it ruins the entire relationship and and then you don't you're not authentic about it They're you know, no one's happy. It's not a good fit. Everything has to be a bit So it's okay to say no or even better Maybe later or not now or not right now Yeah, yeah, and and I've done that myself and and this is where you and Nate have been such a blessing for me is I had a room as well Where again trying to find like many individuals who wanted to moderate But the time I had for my room it just did not fit with anybody's schedule And so trying to find those comods was really tough And plus they probably had other commitments Which is fair. They all mod in other rooms You know, I only wanted to work with people who had some mod experience So they're already tapped out on on clubhouse and And so on so I'm looking forward to the android onslaught because I think there's potential to find even more people who might be Hungry and anxious to learn how to moderate rooms, especially around this topic. So Yeah, my room is actually on a hiatus now that I've joined forces with you and Nate Because the room I did with you guys last week Was probably the most energized I had felt on clubhouse Long time. So I'm excited to I'm excited to do that. Yeah. Well, you were a guest speaker last week and so And then we did that 10 mistakes Not to make a special brand and that went well and then you know, you're gonna be our And then we should we plug now? This isn't a promo Yeah, well if you guys want to know about linkedin tomorrow come join us at 10 a.m Eastern with amazing beth granger who's a linkedin consultant trainer and she knows her linkedin stuff too So she's gonna be helping us With that and you know people like wonder about clubhouse I don't personally sell on it, you know, Nate's always tell me you should probably introduce yourself a little more robustly Michelle and tell people more what you do And I guess that's just my nature. I'm like, well people, you know, I'm just here to help them And I don't see clubhouse as a promotional thing for me Do you see it more as an educational platform and an amount of what you can learn there is an is amazing, right? Just showing up. I learned something new every day that I go to clubhouse Yeah, every time every time I think that's why you and I get along so well is I'm Terrible at the sale and my best friend who's in my industry. She's told me that she's like, yeah, you just gotta ask for the sale Nah, they'll buy when they're ready. Well, it comes to you, right? I've got a good inbound thing coming So my strategy is just show up be yourself The right people who will sit and see that you can help them will come and that's always worked for me You know, I'm not saying that to brag But I'm not a pushy salesperson because I feel like I sell myself through my content and you know On me, you know, I I actually referred one of my People today to someone else because I told him I said, hey, I can help you with xyz But this is not my lane So I'm going to make sure that I connect to you if I can't help you I will always connect you to someone who I think is a better fit. That's me. I just I just think it's that's another collaboration Motive right there, right? So Exactly and that's why you and I are such big fans of Collaboration So before I let you go, michelle, you're right. We've got a few things to kind of to promo So so to recap tomorrow morning 7 a.m. Pacific 10 a.m. Eastern personal branding clubhouse on clubhouse Is talking with Beth ranger linked in this room falls under the thought leadership branding club Which is 10 000 followers strong Led by our fearless leader bobby umar who started this club A few months ago and has crone it to 10 000 people If you're interested in learning more about the thought leadership club Find me or michelle over on linkedin And send us a quick dm We're still looking for others who want to moderate rooms about thought leadership And we have training materials and a supportive community of collaborators Who want to coach you through? Those next steps of your clubhouse journey Before we go michelle, um, I want to make sure that my audience has three really quick takeaways About collaboration. I've made a bunch of notes, but I want to Defer it to you first about your three biggest tips around collaboration that people can take away today Well, I think the three C's of what I named you may have written them down First you have to connect with people find that genuine connection and someone you can see is Maybe he's going to be a good fit for you, right? And then you um, so you connect with them and then you try to collaborate with them Like I said, just find the like-minded alignment that you want to do Make sure you're you know a good fit talk to them Look out their stuff and then the third one is start building a community around it start building referrals growing those partnerships It is a snowball effect. All right. So the connection the collaboration You're just going to grow a community, you know in linkedin on clubhouse online And and just offline or just in general just a community of people that you can have in your back pocket That could be friends referrals clients, you know, you name it just got your back So um, don't give up on the power the small things that add up to big things Because I would like to add only one thing to that because I love the three C's Um, I have a fourth C to you. Oh good. Good. Um, and it is the call to action When collaborating with someone or meeting someone to find out where you can start collaborating Um, make sure that you are documenting that conversation with them Make sure you're documenting a follow-up time Uh, because a lot of collaborations at least in my experience They didn't start with that first conversation They started in subsequent conversations or as our careers built Then the opportunity started to snowball. So, uh, especially when you're having that first initial meeting with a potential collab If the collab isn't there right off the bat, don't give up on it Put them in your crm or in your outlook, whatever you do to manage your contacts And follow up with them in a month's time and see if um, there's any Opportunities that might arise after some time has passed. So so that's what I see for us is that now that's perfect That's that's so true because timing it doesn't happen. It's a it's a gradual thing. So great idea Yeah So time might not work today, but it could work six months from now Both of you kind of build your career. So there's a good post for you for linkedin I'm always tell people good posts good content right over here. There's four C's for you for your posts sometimes as a Bobby's the worst. He's like make a post out of that make a post That's what people have events on linkedin live and clubhouse because you're gonna get content from it, right? And then just help more people who couldn't show up for it. So yeah That's all about reinforcing So anyway, you are amazing leanne and I thank you so much for Hosting me. I have my tea here too. I'm a big tech person So do you mind if I ask um, what tea are you drinking today? I am drinking An herbal mint tea. So after lunch I have always have mint tea in the afternoon to help me just and then um In the morning, I have a drink a high calf tea And uh wake me up. So yeah, I I'm not a tea snob. I'll pretty much drink anything but Definitely got to have the caffeine in the morning though. Yeah, well that's I'm still on caffeine because it's well, it's just coming up to lunch hour here in So I'm on A tea it's called s'mores chai from david's tea david's tea is a canadian company. They do have scores in the us I don't know if you've seen Yeah They're my favorite. Anyway s'mores chai. It's well, it's it's exactly what it sounds. It tastes like Marshmallow and chai. No, that sounds great. Well, I'm glad that's another thing. We love tea together Well, thank you so much and I will be talking to you tomorrow morning Brian early your time and the person in the clubhouse. So thanks again, and I can't wait to dive in so You've been awesome. Thanks everyone and tuesday tea returns next tuesday at 11 pacific So watch for that notification coming out in the days ahead Special thanks to michelle. Make sure that you follow michelle on linkedin.  Unfortunately, michelle griffin was taken in 2008 Yeah, it happens. It happens. Yeah, michelle. Michelle griffin and clubhouse Yeah, yes, and and she's the sunny yellow Uh profile picture. Yes, that's right. The sunny yellow. That is this wonderful michelle Um, yeah, we look forward to seeing all of you tomorrow in our clubhouse room at 10 a.m. Eastern Thanks for coming today everyone. Thanks for making this My first linkedin live. You did great. You did awesome. Thank you. Leanne. It's been a pleasure. All right. Bye


When I first took over the farm, I did go through the equit program and they helped me cross fence all my pastures and get water out to all my pastures. So I have good water for the summer and winter. That's definitely something that's really helped. I just planted a shelter belt this past summer and I got help through the game fishing parks to fund the establishment of that. And a program I've been in the last several years through the NRCS, it's actually an equit program as well. It's the honey bee program. Essentially you plant a cover crop cocktail mix and then you monitor how many honey bees you have in the field throughout the summer. And the reason I enrolled in that was just, I mean I get a yearly payment per acre, but I'm also able to plant a cover crop in that field to get the soil going a little more and then you're allowed to graze it in the fall. So for me with cattle and trying to improve my soil, it just seemed like a natural fit for me.


Hi, so we're here at the ArtieTechX show with Joanne and research and Gregor, could you tell us a little bit about what you do and what you're showing here at the booth today? Very well, so what you see here is the Biasoflex technology and this was a research technology developed at Joanne and research which is a non-profit research organization located in Austria and Biasoflex itself means it's a fully printed ferroelectric sensor and ferroelectricity means the sensor has the ability to detect changes in pressure as well as temperature and we also use fiber acoustics as additional feature for structure-borne sound for example. Right, so here you've got sort of a smart floor product with a sensor in it, can you show us a little bit of that? So what you see here is a sensor directly integrated in the wooden floor build-up and directly in the wooden tile. In this case we use the structure-borne sound and here is the visualization, we have three sensors in each tile and when you walk around a sensor detects the vibration pattern and here you see the visualization which you can use for smart living applications like fold detection system, alarm system, also people counting in public spaces and even energy harvesting is feasible. So how much energy would you be able to harvest in this kind of thing in a public space? It's quite a tricky question to answer, it always depends on the sensor build-up and also on the deformation you have, so if you have a high deformation of course you gain higher energy but we made a calculation that we know that a human step has in the range of four Watt bringing in energy and one square centimeter of our sensor is able to harvest four micro Watt, so quite low but by engineering this value can of course be increased. And so this is a, so it's a principal sensor over a large area? It's in principal printable, so the fabrication of the sensor is a standard screen printing process, it's composed of only four functional layers, so you print the first step a bottom electrode, then this sensor active polymer, a top electrode and finally the silver linings to connect the sensor to read out electronics and if you want you can also print and protection layer to prevent from mechanical abrasion. The overall sensor thickness is in the range of only 10 to 15 microns, so very very thin, if I compare it always to a human hair which has about 80 microns, so compared to this it's really a thin technology and I think printed electronics, everybody's well aware that screen printing also offers you a high freedom in geometry and design, so we can adjust the geometry to customer specific needs as well as the electronics needed for the readout of the sensor. Great, so and you're showing some other demos here on the booth today, can you talk us through these? I have some other demos, for example this demonstrator is combined three times five sensor matrix as a backplane application with an e-ink display from plastic logic and here you have different interaction modes like the swiping gesture, the display changes, then you have the touch to activate and of course due to the flexibility of the sensor and the display you have the third dimension of input for flexible electronic devices, so maybe the flip cover for smartphones but also the electronic wallet which is shown here and many different applications also flexible ear reader would be possible, so loads of new applications can be realized with this technology. So you see these bends, so you got to get bending radius you can use that as a sensor? You can use it as a sensor but you have to be quite trained to this, I think you have to apply a certain pressure, oh I see, so it's tuning to the pressure I see and then the flexibility for example in this case identity card you can swipe through so you can also implement navigation system many many different, it's quite thin and this is just a 3d printed cover to stabilize the whole system and another demo we have here is all you see here the bison flex sensor again we say this is a condition monitor and demonstrator it enables the touch which you see on the display the click it also reacts to compression of air the swipe so you get air compression and also detects the status of the engine like it's on now you can see it's on but not moving and now when you have the engine on and the rotation you see the rotations per minute and the frequency so this is also by acoustically readout and we see this acoustic ability for bison flex as a strong new field which we want to explore you can turn it on increase the rotations decrease it so we see this application for example for cyber physical systems like predictive maintenance or as shown as a condition demonstration so this is again using the bison flex sensor on the top of here for any machine state just for as a technical demonstrator to show the proof of concept but we at journey and research the bison flex team has also the ability to make high quality demonstrators which fits the needs of the possible customer that he can show that bison flex can really be used in a new application every customer may has in mind so this would be within something like an automotive space or some industrial monitoring or anything like that okay yeah excellent and then all about this demo here is sort of a more flexible version this is a very flexible version so here is the sensor printed on a only 25 micron thick thermoplastic polyurethane which is also for medical standards in this case we use it for a skin application it can be directly attached to the skin for example for a heartbeat or restoration monitoring and due to the low overall thickness of this material it can also be easily integrated into different build-ups like artificial leather like textiles or even into furniture just to make objects smart and giving them a function for human machine interaction and in terms of development so you're working on integrating the materials into the sensors but so would you work when with a electronics contract manufacturer to do the readouts or anything separately or would you do those yourself we do this also ourselves so we have a strong ability because we know the sensor itself is very strong but you have for customized solutions you always also have to think about the readout electronics to bring these parts together and what we have we have a strategic partnership with piazzadec hakema who's making the upscaling of the ink and we also identified uh this is the piazzadec material and we have also identified um a contract manufacturer um the company almax who can make the sensors um at high throughputs printing process so bisonflex from jr your name research piazzadec and almax so it's ready for mass production okay and uh this demo is just another geometry it's a three times five matrix which is also used as a backplane for this demo attached to the backside of the display and it's just a technical demonstration that you can see the interaction you have the swipe gesture which is shown here the strongest input of course you have the bending so the flexibility here you see the signals of bending also the voltage gained and um of course this sensor is addressed we also have the pressure level detection so in principle um with our readout electronics we have the ability to detect different pressure levels so with applied pressure you can use the system for a different interaction that's when you have a strong pressure sure so and we see the bisonflex technology as a new technology platform which enables loads of applications making objects smart and also be used for example in iot sensor applications great so how's your experience been at the adi techie show these last few days very very good um it's the third time we are exhibiting at the show so last year here in berlin was the first time then at the us you went and um we have as you see here loads of different or many contacts um with many different application ideas and so we see adi techie show also is enabled to go the next step for making a business out of bisonflex technology fantastic very good well thank you very much for taking the time to do the video today and all the best for the future thank you thank you very much


okay guys we're live at the lift and co-conference here you can see everybody walking through the doors it's just gonna be madness right now I'm gonna give you guys a little tour yeah grab one of those I'm gonna grab one of these grab one of these I'm gonna walk around here and make a little video give you guys a little tour of this conference because that ain't no joke it look like cannabis is dead to you guys here today just wondering oh look there's sundial there's sundial the atomic cafe was this the atomic cafe Edison oh Edison this is Edison how you guys doing good good good good this is Edison cannabis guys last year I got a hat from you guys I do want another hat you got more rich TV this is rich TV what's up brother are you doing that good I listened to you based on a metaphor labs yeah see that people know who we are what's up you guys got any gear right hook it up man I'll be wearing I'll be wearing I'll be wearing our rich TV Edison to guys Edison to say hi yeah I'm Portuguese say hi guys we live streaming right now all right yeah we're just letting people know what Edison's all about you guys want the hat we might have to do some we might do some giveaways guys and give away some hats let me collect a bunch of stuff I'll be body try some of our chocolate for the sure sure try some chocolate this is Edison guys this is Edison oh look at this chocolate so this is these are edibles I'm assuming non-infused chocolate so there's no cannabis in this look at this chocolate guys you guys want me to try some chocolate what do you think I like it all but I like more milk chocolate this is the milk chocolate Edison truffle Edison truffle okay let me try this right now don't worry guys there's more coming I'm gonna get one of these hats to Edison pins I'm gonna put that in my bag we're gonna take an Edison to care like this I'll throw this in the bag too I'll give away some of these as bonuses don't worry let's continue to move on there's a lot of things to look at here it's gonna be a long day guys like an eight-hour day I already got my first interview book for 10 30 so I don't have too much time right now but we're gonna go around real quickly through everything so let's try that it's Edison let's go Levi logistics and guys literally the doors just opened so like it's going to get real busy it's only 10 a.m. well these are vapes are you guys giving away any vapes samples but we're selling them at a pretty steep discount okay great so yeah awesome they look good they look good see Nova cannabis hey you guys been to the Nova cannabis store you guys are a Nova can you guys are Nova cannabis oh you're in Nova your Canada or sweet my name is rich from a rich TV live I'm a cannabis enthusiast I talk about cannabis stocks and investing all the time so Nova cannabis is one of the stores that some of my members have gone and bought products from and stuff I got so your product is in the Nova can awesome very good and you guys what our craft cannabis company or we are a cannabis humidor so Canada do you mind if I put you on yeah we're here to keep your cannabis fresh keep it safe okay so storage storage solution so humidity controlled storage so cool these are our paper beads you give them a little bit in distilled water give them a shake they go clear all mahogany on the inside there so that's going to keep you relative humidity right in the sweet spot you want to be right in the 55 to 60 range here vented maids for these keep your strains separate but allow them exposure to that humidity awesome all lock in can you give me one of those pamphlets throw it in my bag there brother thank you very much man yeah and if you have a business card or anything just throw it in there thanks you good luck with everything I'll be around I'll be around thanks brother I don't know what this machine is but looks interesting no idea what that machine is but it looks interesting I don't know I do this machine is but looks interesting too there's a there's over 200 booths guys here today and tomorrow urban grow I saw your guys investor conference yesterday great you guys know about that the one that the online conference yeah I was my name is rich from rich TV live I was streaming to my community I got about 23,000 subscribers on YouTube and I talked about cannabis dogs I was looking for your guys stock it I couldn't even find it anywhere like the symbol no I know when I was looking at like on like bar chart and all the different places it wasn't being listed like wasn't showing up are you guys a new symbol so we are fairly new oh maybe yeah maybe it just isn't showing up you guys have like any business cards or anything like that or any contact information because I work with a lot of companies providing exposure and media services and I'd love to work with you guys you guys look really good I was very impressed with what I saw let you guys set up I'll come back later cheers hello hello good how are you guys I'm a little bit overwhelmed there's a lot of stuff going on here how you doing buddy what do you guys do here village you manufacture filling and packaging for oil products nice this is like science here yeah this is no joke really cool which companies you work with nice oh very good yeah I'll be coming around my name is rich from rich TV live I'm part of the media today I have a YouTube channel with 23,000 subscribers we talk about cannabis stocks every day so I'll be around it looks cool though I'll be back awesome yeah I'll be back back you soon good how are you guys doing all right guys that's just one roll we got much more coming get ready hello good how are you solutions we're just gonna do a quick tour and then I got to do an interview actually pretty soon so I don't have that much time and then I'll actually start walking around interviewing and talking to everybody just want to give everybody that's not here a chance to see what's up oh everybody's gonna be in the frame everyone's gonna be in the frame this is live streaming we've represented the media boys and girls this is the media today everyone's got to see from all over the world cannabis is not dead guys sure is sure is see that guys cannabis is live and well hey look at this lift edibles lift edibles I guess doing good good good good baby edibles it's legal yeah it's legal yeah I'm rich TV live we're representing the media today and we talk about cannabis stocks and cannabis investing yeah well we have a private placement open right now okay are you private going public good that's your head well if you're not going public you got to go for a profitable business model that's how you make money okay okay so that we're dividends driven okay so that's the difference and what we're doing sure right do you have any business card profit-focused yeah we our community is always looking for investment opportunities that's been opportunities I'll give you a copy of our pitch deck as well sure sword in there thank you sir building networks how we do it and we also do b2b private label perfect yeah we work with some I would say a lot of the top cannabis companies in the world that come on our show we're on YouTube at 23,000 so we talked about cannabis thoughts on interview cannabis companies on time so a lot of our clients are here I'll be around I'm just I got to go around and do no I got to go around and do the whole place and then I got to start doing interviews but I'll be around for the next two days talking to everybody cheers bro cheers more people coming here we go guys how you guys doing how you guys doing cheers look everybody's in a good mood everybody's in a good mood cannabis is alive and well guys look at this look at this hello cannabis is alive and well and we are walking around look at these massive machines you guys see these massive machines man yeah Aurora cannabis is here or our cannabis is here hello when I see them I will let you know you guys doing I'm just literally walking around on my phone right now guys literally this just started guys it's gonna be like this all day oh yeah all the big CEOs will be speaking every everybody's here guys I haven't okay just to get you show you I've only done like three rows look how deep it goes it goes all the way down there's like 20 rows I've done three I got to do an interview right now so I'll be back guys because I got to go because I got to get organized oh anyway nice you guys you know in wave right they work with Aurora cannabis how you guys doing nice booth you guys have here excellent thank you I'm rich TV live I don't know if you guys have heard of it but we are a youtuber we got about 23,000 subscribers and we bring a lot of exposure to cannabis companies we talk about cannabis companies cannabis stocks all the time and and wave is one of the ones we talked about quite a bit awesome so a lot of our investors are always looking to you know position themselves and under value underappreciated and we've been actually very interested in your company so if you have any questions and wave.net my name is Thomas just reach out thank you so much are you the CEO no I'm not CEO right there


So I heard about STARS through an email list. I'm involved in the Minority Engineering Program and they love to send us a bunch of emails about opportunities. And I actually saw this program in the email list, read a bit about it, and I really do have a passion for electrical engineering as well as aerospace engineering. I'm actually looking to do an electrical engineering and computer engineering minor. So we started from the basics of just basic circuitry, basic semiconductor physics and basic electrical physics as well. I think it's great that Purdue's investing in semiconductor technology and teaching students on what a semiconductor is. Since before I came here, I wasn't really sure what a semiconductor was. But being here, it really shows how important a semiconductor is in any smart technology, whether it's your smartwatch, your smartphone, smart computer. And it's important that semiconductors at the forefront of that innovation to ensure that we can continue to advance our technology further into the future.