Most of the time security and privacy come at a premium, such as the case of the HP Elite Dragonfly G2, which might as well be the most secure laptop on the market right now. The G1 device needed some thorough fixes, especially when it came to the SureView technology, which didn't serve its purpose at all. Now, its successor promises improvements in the performance, thanks to Tiger Lake, and to the overall package. It does that in an incredibly portable body, which will outright shock you. Today we are presenting you with laptop media's top 5 picks about the HP Elite Dragonfly G2. The laptop comes in a very portable magnesium chassis, which weighs less than a kilogram, completely insane, even for a convertible, especially when considering the level of powerful hardware that it brings to the table. The design screams premium even before you set eyes on the notebook itself, as the unboxing experience is exceptional, with a braided power cable and a stylus pen inside the box, justifying the premium price tag. The whole body has a matte finish, which keeps fingerprints and smudges at a distance, with the magnesium body providing a great level of structural integrity, despite the 16mm profile. The lid opens with a single hand, albeit with some difficulty. But, due to the convertible nature, we are okay with that since you need stronger hinges that can last longer as the device is constantly switched between tablet and laptop mode. The laptop is offered with two 13.3-inch IPS panels, one with a full HD resolution and one with a 4K resolution. Our device had the full HD display, which delivered comfortable viewing angles, provided that you turn the SureView feature off. The display comes with a max brightness of 860 nits in the middle of the screen, which is one of the highest that we have ever tested, and 871 nits as an average for the entire area of the panel, calculating a deviation of 7%. The contrast ratio is also really high, sitting at 2100 to 1. The panel covers 88% of the sRGB color gamut, which isn't ideal, especially for the price. The color accuracy improved significantly when we applied our design and gaming profile, bringing down the Delta E value to 1.9, which is very close to the standard. Here are the results of the color accuracy test with both the factory settings, left, and with our design and gaming profile, right. Only 2 per 100 people watching this video are subscribers. If you decide to just start following us, we'll be able to reinvest more in our laboratory thus making even more helpful videos for you. Thank you, you're awesome. The laptop comes with an amazing set of quad stereo speakers, with the grills for two of them being seen on the left and right sides of the base. They are provided by Bang and Olufsen and provide excellent high quality audio with no deviations across the entire frequency range. The keyboard and touchpad combination is also on a fantastic level, as the keyboard has quite large keycaps, except for the up and down arrow keys. The unit has long key travel and clicky feedback that is surprisingly quiet. The touchpad is very responsive, smooth gliding and accurate tracking. The Dragonfly G2 comes with a 56 watt-hours battery unit, which performed relatively well in our battery tests, lasting for 11 hours and 40 minutes of web browsing, and 12 hours and 2 minutes of video playback. As with all of our battery tests, we have the Windows Better Performance setting turned on, screen brightness adjusted to 120 nits, and all other programs turned off except for the one we are testing the notebook with. The device also has a narrow, but effective I.O. The ports are split between the left and right sides, with the left housing a USB type A3.2 Gen.1, the power button, and an optional SIM card tray. On the opposite side, there is an HDMI connector, a 3.5mm audio jack, and two Thunderbolt 4 ports. Lastly, the laptop's upgradeability was the sacrifice that HP made in order to accommodate for other areas. The Dragonfly G2 comes with all of its memory soldered onto the motherboard. On the other hand, the storage is upgradeable through one M.2 PCI-EX4 drive. Here is our teardown video, which can give you a better grasp of the location of the battery, cooling, and the single M.2 PCI-EX4 slot, in case you want to upgrade the device.


Well, here we go introduction slides. Let's do this thing So welcome to NetSquared, North Texas. You might not be from North Texas, but that is totally fine So my name is Eli and I'm the NetSquared community manager which means basically I'm the champion and support person for people like Jenna who's sort of making things happen here with the group This NetSquared group is actually part of a global network of Tech for Good chapters hosted by TechSoup and if you haven't run into TechSoup yet I'm going to blow your mind It's basically a nonprofit like yourself that helps other nonprofits get implement and use technology effective So when I said there's a global network, I was totally not lying There are about a hundred plus chapters that spread across 41 countries All doing similar things to what you're saying here Which is bringing local case studies and best practices around how to use technology to people in the nonprofit sector When we can get back together in person We'll do these educational events and we'll also go for a drink afterwards and complain about our boss They're super fun these groups So every community has rules here our rules come in I think was that three five different rules number one We welcome everyone Seems simple number two. We put community first So we're here to support each other although a little bit of showing off of course is welcome Three we are here to build stronger nonprofits So technology is going to be the lens or the way we look at some of the work But ultimately we're not a tech meetup We're really here about how about helping nonprofits like accomplish their mission and do more good Number four we invite participation So as I say you should get yourself into that chat asking questions, you know Share some gossip but before you put anything into that chat box ask yourself am I bringing my best Kindest most empathetic self because the rule number five is we treat each other with kindness and respect So just take a moment think through have I phrased this the right way and if you have type away And if not try again, you know, there's no urgency and as I say we invite participation so We're coming up with all these groups actually I'm not coming up with these great event ideas That's all been Jenna more than one a month. It's been hardcore, but I bet Jenna could use a little bit of help So if you've got a great event idea, maybe you want to do some note-taking for these events Put your hand up in that chat Let us know and we'll follow up because we would love to put you to work so you could help contribute to this group as we grow Remember that TechSoup thing. It's all about make sure that you have access as nonprofits to the tools You need to succeed that can be software that can be hardware that can be services And what we do at TechSoup is we partnered with about 120 of the largest technology companies the Zooms the Microsofts The Dell's the Adobe's the links. This is name a large company TechSoup is probably already has has a relationship with them And what we do is that we basically help them scale up their in-kind donation and discount programs So basically we're we created the dream which is like what if you as a nonprofit? wrote one grant application and Then you could use that exact same grant application for the next company or organization Or the next foundation or the next foundation So basically we're reducing a whole bunch of paperwork because What you do is you create your free TechSoup account and we prove that you're a valid nonprofit And once we've done that then you get instant approval through any of the other partners So we're going to save everyone a whole bunch of grief and through that at this point We've served a million nonprofits and saved the sector about 14 billion dollars in license fees Now that's a big number Practically, this is what it looked like to you. So I said let me imagine a 10-person nonprofit and This is the kind of the typical bundles software. They might be just need some security. They'll need an operating system They're gonna need hosted email and as you can see the savings are kind of ridiculous You know, it's totally worth your time and as they say that TechSoup account is free So this group is furiously pining event. It's amazing. Here's a case of just two more. So You should tell your friends about this, you know, drag your colleagues in there because they need to know about Accessibility bring your email marketing team in and put them to shame by saying like look don't do the same thing over and over again We're gonna show you a couple innovative new things to try as we come into the new year because it's always about testing testing testing But you know Jenna will tell you more about what's coming up later And with that I'm gonna get out of the way because the real show is about to start Which is not me is actually Brian. So we're really pleased to have Brian present today He's with the Square team and we're presenting on Google Analytics and at the end We'll run through the two upcoming Trainings that we have scheduled and would love to hear people's ideas in the chat if there's other topics that you're interested in learning about and We'll get those on the schedule too. So Brian take it away Thanks, Jenna As she said, I'm Brian Daniels. I'm a project manager with Square I'm going on five years there, but I've been in the web space for I don't know 13 14 years something like that and Then I wouldn't say I'm a power user of Google Analytics But I've been messing with it ever since then So I've seen some of the progression that Eli was talking about earlier with that user interface just constantly changing So we'll take a look at it what that looks like now So I've got some slides here. I'm gonna turn on my screen share And I'm gonna be looking over here at my giant monitor. So I'm just gonna go ahead and turn my camera off Can everyone see all right? Okay So if anyone is not familiar with website analytics Website analytics can help provide data To give us insight into our users behaviors and the end goal is how can we make their user experience even better? to make them Convert into a customer or take some actionable item that we think is important on our website So some of the questions that this data may answer Are how do people find my site? This could be are they coming from a search engine? Did I have a link from another website? Did it come from social media? but somebody just type in my my website address and Who are these people so Google Analytics? Well, let's just back up for a second Google as you all may know knows an insane amount of information about all of us and Probably more than all of us know So one of the cool and scary reports in Google Analytics is demographics so we can even see The the gender and age groups of the people visiting our site Which again helps us determine who is our target audience should we be speaking to somebody in a different demographic age group? Are they staying engaged? Are they clicking around to multiple pages? Are they filling out our forms? Are they browsing our store? Are they watching any of our videos? These are all things that help keep the user on your website and keep them interacting with your organization Can also tell you what are your most popular pages? so you have a breakdown and you could filter by let's say page views and Figure out what your most popular pages are and then look for trends between them Maybe they're blog posts about a specific topic You know analytics for example, maybe everyone's reading your analytics articles and those are the top performing pages Well, why not write some more analytic articles? if that's what people are engaging with on your website, let's give them what they want and Are people actually doing what I want them to do as we touched on earlier? Are they filling out our forms? Are they buying products? Are they doing the stuff that we care about most? So there's a ton of different web analytics tools out there a Lot of them do the same thing as far as reporting traffic and stuff like that. Some of these have some additional features, you know like Website heat maps is kind of cool. You can see where people are Dragging their mouse around but the problem with all these is they all cost money and Some of them can get fairly expensive and are usually for more enterprise type organizations so Incomes Google Analytics Offering their services for free in order to collect more information on this So what do you get if this is free, why would I want to use it over another analytics tool? Well, some of the stuff it can do is tell you how many people visit your website for a certain period of time How many different pages they've viewed? On average, what is the number of pages that All the users across a period of time have viewed? How long they stayed on the site or a given page? Demographic information like age and gender Device information are people looking at my website on a tablet a mobile device a website browser This can help us Determine whether or not we need to focus on one of these devices Everybody's coming to your website on a tablet Then let's make sure that your website performs well on a tablet looks good and everybody has a great user experience on a tablet Traffic sources we touched on before are they coming from a social network or a furl from another site? Google analytics search It also has some site speed metrics So if you don't know google is considering Page speed and their analytics and their search rankings. So Pages that are very slow To load are ranked lower than ones that are really fast So this can help us identify which pages to Try to speed up so we can get them up towards the top of the search results Again, we can figure out what content is important to the users Google analytics can also pull in information from google ads. So if you're running any ads with google's That information can be tied together with the rest of your analytics. So is my ad Driving people to my contact form or whatever our key performance indicators are our ads Driving the actions we want them to take How impactful is your social media are a lot of people coming to your website from social media? Are there things that you could do better to drive traffic from social media? and Google analytics allows you to set up custom goals to track probably just about anything you can think of Form fills is a easy example buying stuff from the store again easy example, but this could also be Are people scrolling down and reading my whole page? Are they staying on the page for a certain amount of time? If they're watching a video, did they click around and only watch parts of it? Or did they sit there and watch the whole video these can all be set up as goals And then they have a robust e-commerce report. So if any of you have an online store Selling things I'd say more than just you know online donations This would be a good report for you to track how your products are performing as information on your revenue across a period of time and even a breakdown for revenue for specific products and And what their quantity purchased is and all that good stuff So all right, let's take a look Okay, so this is the google analytics dashboard and Eli you've looked at this before in the past Not much has changed as far as reporting a lot of the same reports are still here There's just more of them and they're in different places So here on the dashboard, we have several things that are important to most people So, you know, what is our information about the people visiting our site? Is there anyone on there right now? We have real-time reports Are they close to getting to our our conversion goal? Where are they coming from? That's some more demographic information. When are they coming? What pages are important top devices? This kind of has a summary of all the important reports And you could click into any of these to see more details I'm going to jump down to the audience report This is the very the most common report that people use It's pretty simple. How many people have come to my site? How many users have come to my site? How many of them are new versus returning? Did they view multiple pages? How long were they on the site? By default, there is a date range that goes to the past week And it does not count the current day. So it's the previous week up to the end of the previous day You can change these to whatever date range you want. So let's say you wanted to search year to date up to yesterday I'm just punching the numbers here. There's also some presets here So if you just want to see the last 30 days, you can select that there And then you have this option to compare So again, you have control over these ranges here by default It just looks at the last 30 days again because I selected last 30 days First place, but let's say we wanted to look year over year I could come all the way back here and select my February dates to see the performance differences Between 2020 and 2021 Let me just show you what one of these graphs look like. So our blue line is our current metrics We got a huge spike here. So it looks a little funny. The orange line here is The the date range that we're comparing data to And so once we have this compare feature turned on we can see actual numbers to What are the differences between this time period versus the last time period? Did we have growth or a decline? So as I mentioned these date ranges it likes to default to the previous day You can set the current day in there But there's a little bit of a lag to get information into The reports for this particular day Now they do have a real-time reporting feature So this gives you some information in real time just not everything that we would See for previous days in the system So here we can see, you know, there's two people on the site right now How long ago were they on the site and what are they looking at? So we've got somebody looking at the home page here. We've got something someone looking at the contact page Hopefully you're going to be filling that out soon And then there's where the people are coming from here And you can drill into these locations even further if you wanted to So if we had users from other countries, we would actually see a world map here For example, you could click on the united states drill into the united states like we have here And you could drill into the states and cities Aside from information about our audience itself Here we have the demographics report Of course, I picked a report that doesn't have that much information So what we would see here is a breakdown four different age ranges And those are set By google by default and there are the the common ranges you would expect, you know, like 18 through 25 25 through 40, etc So we would see a breakdown here and then as well as male and female Here we have a little bit more information in this behavior section. Are these new or returning visitors? Returning visitors are always nice to see that means they're engaging with your website There's something that they like there so they keep going back New visitors are also nice to know because they're new leads, right? Maybe these people returning to the website have already converted into a customer And it's nice that they're back, but we really want new customers So we have information that we can drill into here. Who are these new visitors? What pages are they looking at? Um, and we can mix and match these with any of the other metrics that are available For example, what devices are these new users coming from? We also have some information on the browsers that they're using So this again can help us Learn what types of browsers do we need to pay attention to? So for example, we've got good old internet explorer down here. There are some people coming to our site From internet explorer Well, maybe we should check out internet explorer and make sure everything looks good there Cross-device tracking is is somewhat new So take the scenario You are You are viewing my website On your desktop computer and let's just assume that you're logged into the website. Maybe you have a membership Or whatever the case is so I'm logged into the website on my desktop computer Well later this evening. I decide to go to Go home and pull up the site on my phone We can tie that information together In general, the Worldwide web would see those as two totally different people because they're coming from different sources With the cross-device Configuration you can tie that together. And so you know this returning visitor Is the same person Regardless of whether they visited from their desktop computer or a different device The acquisition group, how are people coming to your website? So this is where we would find information About what channels they're coming from are they coming directly To the website by typing it in are they coming from search engines? What sites are referring my site? So what other sites have links back to my site? So you can see here we have several clicks from cvcrm.org Google ads we touched on before do you have ads up and running you have a report here Google search console This is a totally separate google product. Again, it's free The search console is specific to google search metrics So inside that tool we can see stuff like what keywords are people entering When they find my site, how many impressions do they get in the search results when they type in these keywords? Are there any crawl issues like can the google bots access all the pages that I want them to access? So you can set up everything in the search console and then you can pull that information here into Google analytics And then you can see not only what Search terms they're putting in to find you, but also what pages they're landing on, you know coming from google search It's highly likely that they're not going to come to your home page first Maybe they're going to a blog article or something like that. That's relatively easy to do Blog article or something like that that's relevant to the keywords that they're entering You can set up campaigns The benefit of campaigns is to keep track of information across different activities, so let's say that we have a fundraising campaign And we're promoting it on social media We're Promoting it on our home page We have a form that we want people to fill out We can tie all that information together so By that I've had somebody complete my form as part of this campaign that I've set up Did they did they get here from social media? Or some other form and this is a little different than the traffic in general This is tying that information back to the conversion So somebody completed the form. What did they do before that? Behavior will give us the information like site content What are some of the most popular pages on our site? By default it's going to list From the page views down And you can show more rows. This will go down all the way until there's no more pages indexed by google You can also search for specific pages here too. So there's this filter box like I see I see we have one blog down here in my top 10 But how are some of my other blogs performing? So I'm just going to type in blog And now I see the top performing blog pages or in other words pages that have blog in the url Here we can see a linear graph based on the time period We've selected up here and you can hover over to see some more specific information We can export this report. You have options to create a pdf or excel google sheets We can share this report which essentially sends an email to somebody. So maybe there's a You know in ed they want to copy of this report. We can use this tool to just Send them a pdf version These can also be automated So any report that we see in google analytics You could set up email notifications And you could send them to as many people as you want and you can even set the frequency So let's say that the ed wants to see some some type of information some report Every week and then we can select um is that monday tuesday wednesday thursday very similar to recurring events in google calendar secondary dimensions Can add an extra layer of data to these reports So we click in here There's some options that are available. We can use the search up here if we wanted to So We'll just take a really quick example. So I have all these links here, but I have no idea What pages these links are talking about we can add a secondary dimension for the page title So now I can see the titles along with my links And there may be some other Permanent information that you want to see here like where are they coming from to get to these links? Did they come from advertising? How much time did they spend? And then you can drill into these by clicking on the links if you want to see For example the graph or send a report just specific to a certain page And then we have our site speed reports This will give us a breakdown of The site overall And then if we need to we can drill into other pages here site search will give you information on Searches within your website. So let's say you have a search box on your website You have a lot of blogs or whatever the case is somebody enters in a keyword in your own search box That information comes into this report. So very similar to google search Right, we'll know what people were typing in to your own search box and what they were finding after that I'm going to jump down to conversions. So Conversions should be the end goal Again a conversion Is typically Filling out a form or purchasing something something is going to potentially bring in revenue for us but really A conversion could be any type of goal or key performance indicator that we defined So I touched on this earlier. Maybe we don't care if they fill out a form or maybe there's some other stuff That's important to us Like did they watch my whole video That can be set up as a goal and we could see the number of seconds that somebody actually watched the video And did they get through 100 complete or maybe we want to set some other threshold Did somebody watch at least 80 percent of my video? If so, then let's count that as a goal. That person is now Converted because they've achieved my goal of watching at least 80 percent of my video some other goal examples could be clicking on a specific link or Counting how many links on your site were clicked in general um How many how far down somebody's goal on your page? How long they spend on a page? um Again, pretty much anything you can think about Could be set up as a goal So goo analytics has these new e-commerce reports And I have um some screenshots here that we can pull up So once you plug in the e-commerce tracking There is some information that gets into the website and without getting too complicated It puts some information in there about our products and orders That people are checking off so We have somebody that adds a bunch of products to our cart They go through the checkout process. They complete the checkout process So our goal is The order is complete This tracking code can take a look at all the products that were in that completed order And then provide information such as revenue How many were purchased for a particular product, etc? So over here on the right, this is um confidential information. So I've grayed out the Products here, but here's a list of our top performing products And if we were to click on These we can drill down into a list of just products so For example, this top performing product brought in over $5,000 in this time period And then we can see the previous time period It did not perform quite as well. So something happened within the last month that really drove up our revenue on this product I'm going to take a quick look At some of these administrative settings So google analytics is divided up into three Pieces, I guess you could say so you have your account Um, and then each account can have different properties So properties could be maybe different websites. They could be an app versus a website So generally properties are Different things you want to track within your account And then you have views Which is a Specific data set related to that property and you can create as many of these as you want So for example, one view Maybe show me all the information unfiltered. I just want to see everything All traffic view. Let's just call it that Then maybe I want another one that's Excluding all my staff Or anyone that visited the website from my office We could set up a separate filtered view and then we could switch between those reports if we wanted to let's see how All traffic performed and let's see how it performed Excluding any of my staff Once you've set up your property and view pretty much all the other action items are going to take place in this view section So here we can add Users to view this specific information And then we can also set up our goals here So here we've set up our our contact form goal And this is a very simple goal We are are basing it off of a destination and the destination is our thank you page So every time somebody hits that thank you page url It gets counted as a completed goal for us So you can see there's some other options here for a goal You know as we touched on earlier. Did they spend a certain amount of time on a page? Did they visit a certain? You know number of pages and then events would be things like counting how many video plays links that were clicked And things like that So google analytics collects all of our information. It gives us some wonderful graphs and stuff out of the box There's some other tools that we typically use along with google analytics Google Let me just jump back over to my slides here uh google tag manager Is a tool that allows you to Put um Let's just say tracking information into your website without the need of a developer So this is great for marketing teams. So maybe they have some facebook tracking Code that they want to put on the website. Well, they can go to this tag manager tool and then pop in that that um facebook tracking code And then they're they're done once they publish it. They don't have to reach out to a third party Or a developer and say hey, can you just put this tracking script in there? They can self serve themselves so We can also set up Some of these tracking things through tag manager So a great example of that is getting that information for the e-commerce reports Typically what we do is we set up The goals and information that we want to collect within tag manager And then tag manager will send that information over to google analytics And we touched on google search console earlier. That's a separate tool that can also feed into google analytics So then we get all that information within uh google But let's say that it's still not as pretty as we want or we want even more information There is yet another google product that is absolutely wonderful google data studio So google data studio is just a reporting tool that allows you to pull in data from various sources So i'm going to pull up one real quick So as we saw before in google analytics, we have that Wonderful line graph that has some pin points on it But maybe that line graph doesn't really make sense to somebody else in my company. My my executive director Doesn't understand that line graph. Maybe I want it to look somewhat different So here in data studio We have a lot more options for types of graphs and types of information that we want to show In a specific report wait for this to finish loading here So here i've set up this one page sample report We can add as many pages to this report as we want. We can add as many Data points as we want to it as well And then like inside the google analytics tool We can automatically send this information Via email to whoever they whoever we want And they'll get a pdf version of the report and then they can also click a link to get to a shareable version So they don't even have to have an account here. We can share the report with them Via an open link and then they can do things like drill down. So we have our events scroll and We want to know How far somebody scrolled down the page? So out of all the people that Actually did scroll we had over 3 000 people. They got all the way to the bottom of the page So I mentioned pulling in information from google analytics We also have Information we can pull in from google search console google add words Let's just pull up the Data connections here So just about any google product Is available to add to these types of reports. We can get youtube analytics there's also Contributing connections here as well. So these are third party Sources can include things like facebook ads or Any other type of non google information that we'd want to pull into the report So the data studio reports are great for sharing Specific information to a person in a very particular way And not relying on the default Google analytics reports So I know we're getting close on time and I want to make sure that we leave Some time for questions. So we'll go through this last part fairly quick So to get started you have to have a google account And if any of you have ever signed up for anything google related you probably already have one This goes for even a gmail Address you already got a google account if you got a gmail If not go sign up for one We'll put the links in our follow-up after this session And then once you have a google account You can simply log into these other tools and then just follow the steps to create your google analytics account create your tag manager account Set up your search console And then then you'll need to add that tracking script to your site So this would be the one piece that you may need some help with Um, there are some open source modules if you use something like wordpress or drupal There's some modules that can be installed that add this tracking script for you So if you have those modules you again, don't need to reach out to a developer to add that that script Now if you're in a system that doesn't have any of these modules available out of the box Then you may need to have a developer add that script to all of your page templates And the script that we would add is the google tag manager script because we're going to send everything from tag manager into google So the google tag manager script is what would be installed on your website Then you just have to sit back and wait for the data to roll in There's no um retroactive data. So as soon as you set up your tracking script at that point is when it's going to start tracking So if you need help, there's um several resources you can check out. There is a google analytics academy, which is 100 free And uh, it has different levels Of users that can take it and and there's also a tag manager course and a data studio course And then you can always search on google to answer any of your questions the google Knowledge base has a ton of information on these products And then of course you can always contact us. So we'll have a recording of this meeting We have several blogs on our website that you should read and check out If you need to reach out to us, you can contact us through our website form or reach out to us on social media So I know we've had a few questions here in chat Um, Jen, I know you've been keeping an eye on them Yeah, the most recent one if you want to look directly above Adrienne's most recent comment and speak to that just about standards okay, um, so Google um google analytics anonymizes everything so It's gdpr compliant and for those of you that don't know what gdpr is it's um Something that was implemented on in the european side or on the other side of the world that protects users from getting any of their private information We open so per gdpr if somebody were to request Turn this back on if somebody were to request their information to be removed The it's up to the the website administrator to scrub all their information and get rid of any personal data So google analytics already does not store any personal data. Therefore it is gdpr compliant Now as far as ethical goes I think Um, I think the real question there is how ethical do you think google is already? We already know that they're collecting a lot of information That we probably don't have anything to know Does that answer your question? Let's see. I saw in chat that there was a couple use cases Cheryl looks like google data studio that you're already using that if anybody wants to jump in and explain how they're using Some of these tools to give context knowing that everybody is kind of on a different spectrum, right of what of this may already be incorporated into how you work And so if anyone wants to give additional context whether in chat or take yourself off mute You know, I think that's great. Well, sure since you called me out. I'll go ahead and time in real quick. Um So as I think it was brian as he mentioned, um You know your executive director or ceo may not make sense of all of the data that's actually in google analytics And so I am a ceo at the company And this is what my marketing team provides me just this high level Information, um, which is really helpful and it's essentially like our our scorecard And so only the information that I need to be able to make decisions about the company or the the tools that i'm going to say yes to or Approve payments on or something like that. Um, as well as you know, any campaigns that we've got going on Yeah, I mean so it could go either way. I'd say it's just whatever your preference is if the google analytics reports that they're sending you now work fine then I think that's good the main benefit of The data studio reports is you just have so much more control over the layout and types of graphs that you have And then you also have that um other data sources. So You know facebook ads is one that comes up a lot that wouldn't be inside of your regular google analytics reports Yeah, I was saying they only give me data studio. They keep me away from analytics Well, as you saw there are so many things and there are so many different kind of reports We didn't even click through all of them. It's a little overwhelming. So it's probably best for you To just stick to that report if it's got all the information you need in it already I would say um if you have the time or up for it It wouldn't hurt to just log in to google analytics click around and see what reporting options there are And then you could go back to the marketing team and say something like hey, I saw this can we get this into my data studio report So just a suggestion there for you So I just shared in chat Brian's email So if anybody has follow-up questions or you're playing with this later this week next week And thinking back to anything that was covered today for what's possible feel free to reach out As we mentioned in chat, too This is being recorded and live streamed on facebook And so we'll add that uh link to the recording as well as some of the resources and how-to's That brine was using to even put this together to then share that as a follow-up with other colleagues Or organizations you work with who weren't able to attend today Any other questions before we take a look at what we have up ahead questions or comments about I see one earlier from elay So elay you asked about cross domain Tracking that is an option in google analytics. So the example That you use is you have your main website nonprofit.org But your donation form is at a totally different URL Um, we want to make sure that that information is aggregated into our one Google analytics report instead of having separate ones for separate websites So I will put a link in our um our blog post where all this information will be That tells you how to set that up It's uh, it's really just a matter of adding some additional information to your tracking scripts So this article I'll put in there should be able to walk you through it And then again, this is where tag manager is really handy You could set up that script In google tag manager, and then you could even play with it. Maybe there's some variations that you want to try And you can handle all that yourself without a developer Another question just came in if you want to read that brand Um, so the question is uh about google pixel Can you drop a google pixel on a landing page to follow up with people with digital ads facebook ads, etc? Um, the answer is yes You can put whatever information you want really within these tags. So You know, uh google pixel. They'll give you a little script or piece of code You would pop that into a tag In google tag manager, and then there's what they call firing the rules So we could choose do we want this? Pixel to fire on all pages of our website, or maybe we only care about specific pages Or maybe you have different pixels for different pages, you know, like maybe one product has a pixel that's different from another product So you have real granular control over Where these things appear What actions make them appear like maybe it's clicking a link and not just loading a page And then what information is in there itself It's a good question I see one here about how do you determine a key performance indicator and Let's say there is no silver bullet answer for that You just have to get with your organization and figure out what is most important to you and it's not always buying something In a couple minutes we have I just shared a link and chat to the upcoming events so you can View that and also share my screen We have two scheduled and we're working on the training schedule for the next quarter So the next one we have we like wednesdays. We like wednesdays at noon So in a couple weeks, we'll have you'll hear from brian again And he'll be talking about 10 common accessibility issues and that is cms independent. So it doesn't matter what Kind of whether you're using wordpress, drupal, jumella doesn't matter A lot of this is universal for things that you can take home with you to evaluate your system And then also at the end of march the nonprofit email marketing Seven things to know you have to pick a number right Five seven three. What are we going to look at? We're going to look at seven So how are you doing with email? Are they are they being open? What could you do? To have them open more often and your impact just that much greater So hope you can join us and as always All of those trainings are recorded. We'll share resources after the fact And so you can have that as a kind of a resource library to refer back to or or share with others Who you think would benefit and be of interest and as always feel free to reach out and if you Know of topics can think of topics that you would like to learn more about This is a great venue to do it. You don't have to pay We get great Trainers from all over who can present on all kinds of topics so stay in touch and Spread the word for upcoming trainings Thanks everyone for joining today. You'll get a follow-up email soon by the end of this week with this recording and resources we discussed It's nice seeing you all thanks guys. I'll talk to you again in a couple weeks Thanks. Thank you


Hi everyone, Joe for jazby's casebreaks.com doing a random number block randomizer for a nice group of teams here. This unlocks that one box break of 2022 TOPS Definitive Collection Baseball. Big thanks to Alan, Michael, and Gary. Thanks Gary for grabbing all those spots right there. And big thanks to this group right here as well. Let's roll it, randomize it, 6 and a 5, 11 times for each list. 2, 3, 4, 5, 6, 7, 8, 9, 10, and 11th and final time. For 11 got Gary down to Gary, 6 and a 5, 11 times for the numbers. Oh, maybe it was an inside job Rex, 2, 3, 4, and 11th and final time. For 11 we got 4, down to 6. Alright, well Gary you've got all the spots except for 1 and 5. Michael you have 1, Alan you have 5. Alright so remember Gary you'll get any and all redemptions for that group of teams down there including one of one redemptions, Michael you'll still get live one of ones. Alright we'll see you in the next video for the break, jazby'scasebreaks.com.


In my first class at CCU online I learned about a Christian worldview which talks about how our lens as Christians shapes everything we see in the world. For my entire life I was actually an atheist, but in the last two years I've become a Christian person and going to CCU has really emboldened me to be a more Christian person in everything that I do. My name is Will Whitt and I'm a student at Colorado Christian University online getting my degree in communications. So I'm going back to school at CCU so I can be better at the job that I do now. I work for PragerU in Los Angeles, California. You may have seen some of my online videos where I go and interview students and people in California about pressing issues of the day and get their take on it. The convenience of taking classes online through CCU with my busy schedule makes it possible for me to get my degree at a university that supports all of my values. I've never taken an online class before so when I started online school I figured it was just going to be me and my professor and that was going to be it, but little did I know that every single week one of the assignments is a community assignment. It's a discussion post we have to interact with other students which is really cool for an online school. You're still able to meet new people and interact with them and get help if you ever need it as well. Going to CCU I'm able to freely express myself but it's not just a freedom of expression that I have to say my own ideas. You find that the students who go to Colorado Christian University know both sides of the issue so students are prepared to face all the challenges that they will face in the real world. Since I became a Christian my life has gotten exponentially better. I've reconnected with my family more realizing how important family values are. I feel a lot more purposeful in my life. All the classes at CCU have a biblical perspective to them so while I am strengthening my faith and learning more about God and Jesus Christ I'm also gaining skills towards my career and my future plans in the world.


Coming to Mercatus in 2016 was really coming home. It was an extraordinary deja vu. My name is Bill Beach, and my current position is the Commissioner of Labor Statistics at the Bureau of Labor Statistics at the Department of Labor. And while I was most recently at Mercatus, I was the Vice President for Policy Research. I came to Mercatus directly from the Senate Budget Committee, where I was Chief Economist. And I came to take the job, which I thought was the best job I would ever, ever have. My last year at Mercatus was largely spent mentoring staff, but not doing a lot of writing, because I was in the middle of a nomination process. It was a very odd time. I wanted to do a lot of writing, and I wanted to direct research and make an additional impact in the policy world. And then I got this nomination. And I had this sort of like, you know, back off from all of that while still staying engaged. Coming to Mercatus in 2016 was really coming home. It was an extraordinary deja vu. In the early 90s, I was sort of extrapolated from Kansas City, where my wife and I were just very happy and brought out to head up the Institute for Humane Studies. And in a rough way, it was probably in 1993, I believe we moved IHS into a really modern office building, and the IHS board became the mother chef for several other organizations. Those organizations were later put together by David Knot, but he became president of IHS, into what was now known as Mercatus. I had a kind of a role to play, a very sort of founding father role, but kind of almost like founding father before the revolution of putting these groups in contact with one another so they could get comfortable. I guess the total population of that building at the time that I left it back in 1995 might have been 23 when I came back to Mercatus. And I feel like it was a coming back. I come back to an organization that was 200. It was just an extraordinary experience. I just kept pinching myself the whole time I was here. Can I believe this organization? Look at it. And of course, the young people here are just fine. This is Mercatus. We've always been a big organization. No, it hadn't. In 1993, Mercatus did not exist. It was in pieces, the Center for Market Process and a few other pieces, but it's extraordinary managers over the course of that period of time that put this organization together.


Chris Hemsworth is known all over the world for his portrayal of the Norse god Thor in the Marvel Cinematic Universe, but unlike the seemingly immortal and eternally young character he plays on screen, Hemsworth is a normal human. Given enough time, he will age and he will die, unless he can do something about it. That's exactly what he's trying to do. Last November, we told you that Chris Hemsworth would be starring in Limitless, a new National Geographic documentary series on Disney+, that explores his quest to improve his health and abilities, and fend off aging to live a longer, healthier life. That teaser trailer and his longevity-focused social media post received millions of views and likes, showing the demand for and interest in this type of content. Now with the show premiering on November 16th, we have a more in-depth look into what we can expect. An emotional, funny, and death-defying journey into why and how we may all want to push past our own limits. This first season consists of six episodes, each featuring an expert guiding Hemsworth through various physical and mental challenges that force him to push beyond his limits. Through this, we gain insights into how the human body works and how we may be able to achieve and extend peak performance. One episode, featuring the well-known doctor Peter Atia, discusses the potential benefits of fasting with Atia challenging Hemsworth to go four days without food. Other episodes focus on topics such as stress, shock, memory, strength, and acceptance. And if you're justifiably worried about the parting message of an episode on acceptance, consider that both Hemsworth and Limitless Producer and well-known film director Darren Aronofsky have publicly expressed their personal interest in extending healthy human lifespans. In Aronofsky's 2006 film The Fountain, the character Theo, portrayed by Hugh Jackman, says, Death is a disease. It's like any other. And there's a cure. A cure and I will find it. Discussing this dialogue, Aronofsky said, I remember when that line was in the movie. I debated if it was just too crazy of a line to stick in the film and whether people would think it was ridiculous. Now, it seems like lots of people are taking it seriously. On the growing interest in this topic, Aronofsky said, Suddenly, a lot of resources are going into the science of longevity. All the biggest tech companies have all these departments and wings that are looking into it. The trailer for Limitless also features Hemsworth exploring his personal reasons for wanting to extend both his health span and his lifespan. Limitless is now added to a growing list of films, television shows, and media projects related to longevity. This is something that is supported by Jellyfish Tao, which we discussed in our last video. This decentralized organization seeks to promote scientific advancements by supporting relevant media projects. Learn more about that initiative and how you can get involved in the video description. When Limitless drops, we'll be watching. Will you? Let us know in the comments and make sure to subscribe for more. I'm Ryan O'Shea and we'll see you next time on Lifespan News.


Hi, I'm Peter Harrop, I'm Chairman of ID TechX and I'm interviewing here the poke at Altar Devices. Altar Devices is in this leading-edge world where we have solar panels and they are often flexible and they're often much more efficient. You get much more electricity and I want to learn more about this because it interests me from the point of view of electric vehicles that can be energy independent as long as it suns out or even when it's not out using a battery. And they're being applied here apparently to wearable technology so Rich, the Rich Kapitzer is going to answer my questions. Can you tell us a bit? Yes, so as you mentioned we are a solar cell technology company. We manufacture everything here in the US actually a couple miles down the street in Sunnyvale and we make solar cells out of gallium arsenide. That's what makes ours different from the rest of the industry. And the goal of the company was just to make it as cheap as possible because gallium arsenide is a pretty expensive material to work with. But it has tremendous performance attributes so we hold the world record for efficiency at almost 29%. We work great in low light, we have a very flat temperature coefficient so there's just a whole slew of properties that are really nice with gallium arsenide. And in the end what we ended up making are these really thin flexible solar cells which can go into vehicles of all types either airplanes or cars or what not. As well as you mentioned indoor applications such as IoT sensors for energy harvesting use and wearables and there's just a whole bunch of other things that we're looking at as well. So anywhere there's a battery we make that battery either go away or last longer. That's really exciting because I remember we had Boeing Spectralab talking 10 years ago and they were saying that to be honest gallium arsenide like gallium arsenide germanium in layers was something that was so expensive it was really only on satellites. They said we think we can bring it to Earth. Well you have done it. That's right. When we started off they thought what we were trying to do was impossible and we've proven that that's not the case. And we literally grow these tiny films, these really thin films onto a substrate.  Yeah. Right here in Sunnyvale. Right. And so what do you think is the biggest opportunity for you? Is it the small wearable technology or a large area on say a vehicle? It's both. In fact it's IoT devices, it's wearables and it's vehicles. Those are the three big categories. Right. And does it have decent life? They do. In fact because it's a monocrystalline gallium arsenide there's hardly any degradation. So it's a single junction. Single junction, that's right. So it's very stable material. When they get hot they reduce efficiency. By a bit but it's much better than other solar technologies. Stars are so high, so good that you remain good. But even as a percentage the percent reduction is quite small. And you can form part of a structure. I mean we think that structural electronics is a really big thing now instead of components in a box or glass panels put on your house as an afterthought. This can actually part be an integral part of a wristwatch, an aircraft wing, whatever. That's right. In fact we've had customers that have put this into a carbon fiber mold upside down and built up the actual solar cells directly into the surface of the structure. So you can imagine this on a wearable or a consumer device. Do you need control disposal or not? No, they pass all the recyclability requirements. The cadmium telluride ones are not really allowed, are they? That's right. You can put them on a building but it has to be a controlled removal because of the cadmium after 20 years and they're not going to appear on anything a child can buy or anything like that. So you've got a safe product that is available as a widely dispersed volume product. Indeed. How exciting. That's wonderful.  We are. We're about 130 people. Tell us about the total in your eye. Are you going global? Are you global already or what are you doing? We were acquired a little over a year ago by a big Chinese energy company. Oh really? And so that's really what's funding our build out. Yes, energy. Indeed. So they will do what? They are essentially funding our scale out. So we're going to build a larger factory here in our facility in Sunnyvale and then we're going to then take it overseas and build a much larger factory overseas in China. So that's their benefit but it's the main market strongly in China and globally. That's right. That's right. How interesting. So at the moment you're not yourself then setting up foreign offices? We haven't set up any foreign offices yet but we will. We'll have to see how we go forward. Any ambitions for Europe where I come from? We actually have customers in Europe already. You do? All right. Where do they put these things? I can't say. Oh it's a secret. Oh there we go. Right. Secret stuff. But you can be any shape, any format, whatever. Yeah. Absolutely. This is actually interestingly enough. This is an analog devices development board that uses their energy harvesting chip and runs off of just one of our solar cells. So it produces enough power to run a small little wireless center node using their energy harvesting chip. You're one of the key enabling technologies for the internet of things. Exactly.  That's right. So that's most exciting. Do you sometimes link that with other forms of energy harvesting? For instance the old one of good weather bad weather or in the bad weather you might use thermoelectrics or piezoelectric or something. Some of our customers are interested in exploring that world. We don't do that. No. Obviously we provide a solar piece. Do you have value added resellers? We don't today. No. But that could come. Exactly. Yeah. All right. And do you have the big car companies talk to you? We do. Yeah. In fact we do quite a few in fact. Wonderful. So that's the most that we need to hit in order to fully be able to explore the automotive industry. There's a quality piece that we need to go and solve. It'll be an upmarket product initially. Right. Perhaps. Exactly. It's valuable to them to get rid, not just to power a vehicle but in the case of all the copper wire in a vehicle it affects the range and a lot of the car companies I know would like to have a lot of the sensors, even the lights, work from locally garnered and then you throw away a lot of copper wire and the same thing true in an aircraft. So you're aware of, you're into that sort of conversation. Absolutely. We think you've got a marvellous future. We think that you have a tremendous potential and it's wonderful and a great privilege to talk to you. Thank you very much. Wonderful. Wonderful.


32nd theology. Three keys to hearing the voice of the Holy Spirit. Number one, read the word. The more familiar you are with the word, the easier it is to hear the Holy Spirit. Number two, practice silence and stillness. Silence is the practical act of quieting your surroundings. Stillness is the spiritual act of quieting the soul. To quiet the soul, meditate on the word and worship. Number three, obedience. While seeking his voice, obey what you already know is God. Take step one and God will reveal step two.


This video will introduce you to processing raster data using both raster functions and geoprocessing tools. In general, raster functions are when you need quick, fast, temporary output, and geoprocessing tools. You'll use those when you want permanent data. There is not complete overlap in terms of the functionality between raster functions and geoprocessing tools, so it's important to keep that in mind. I'll be using two distinct datasets for this demo. The first is a DEM or digital elevation model. The second is a DSM or digital surface model. Both of these are 1.5 foot resolution datasets derived from LIDAR. The DEM is the bare earth or topographic surface, and the DSM is the true 3D surface that includes trees, buildings, and other above ground features. Raster functions are fantastic for cartographic effects like hillshade, because they execute so much faster than geoprocessing tools. Here I'm going in and creating hillshades for both my DEM and DSM. You'll notice that raster functions execute near-instantaneously. That's because they're not actually creating a new raster dataset, but rather they're creating a virtual representation of the existing raster data. With my new hillshade layers, I'm going through and making sure that any background values of 0 are not displayed as no data to ensure they're not showing through the layers underneath. I'm then organizing my raster surface models, putting the hillshade layers underneath, and setting some transparency for optimal display. I could have generated the hillshade layers using geoprocessing tools, but with raster functions, those layers were produced in a fraction of the time. There are dozens of raster functions available. In this next example, I'm taking the DEM and subtracting it from the DSM to create a normalized digital surface model or height above ground using the calculator function. In the calculator function, I set variables equal to existing layers, then perform mathematical operations using those variables. I'm simply creating two variables, one for my DEM, one for my DSM, and then subtracting the DEM from the DSM to produce a new raster layer. The new raster layers created virtually instantaneously. I'm then going to take the time to go in and adjust the symbology settings, changing the color ramp, and also making sure the background value of 0 is not set in their data. With the DSM or digital surface model, a tree in a valley with the same height as a tree in a hilltop would actually be at different elevations. But when we subtract the DEM from the DSM, we've normalized the heights relative to the ground. Now each pixel value represents the height above ground for buildings, trees, and other above ground features. Now I'm going to create an NDSM, but using geoprocessing tools. The geoprocessing tool I'm going to use is called the raster calculator. It's very similar to the function calculator. The key difference here is I don't have to set variables, and then that my output raster is actually a new raster dataset that's written to my hard disk. I'm storing this new raster dataset inside my geodatabase. The raster function calculator took less than a second to execute, but the raster calculator geoprocessing tool actually took two minutes. For the purposes of this video, I've sped that process up. Now let's take the time to dive in and have a closer look at the difference between a raster function layer and a raster output from geoprocessing. You can see that the function layer actually is not a new raster dataset. It's simply referencing the raster datasets that were the inputs to the function calculator. A raster function layer does not have any statistical information calculated by default, and its raster information is simply referenced from the original source layers that were used to generate it. The NDSM that we generated as part of the geoprocessing tool is quite different. This is because it's actually a raster dataset that's stored within the geodatabase. It's not referencing the inputs to the raster calculator. It's a brand new raster dataset with its own raster information and own statistics. When we go in and click on an individual pixel, we see that the pixel values for each layer are identical. What this tells us is that subtracting a DEM from a DSM is the same, whether you do it in a raster geoprocessing tool or as part of a raster function. That being said, the two layers are not identical. For example, you'll notice there's some strange striping within the function layer. This is because the DEM and the DSM did not align perfectly. As a result, this layer, which is a representation of those two layers, has a less than desirable appearance. The raster dataset that was the result of the geoprocessing tool, on the other hand, had to set a single cell size. Raster functions have the advantage that they execute extremely quickly, and in most cases, they'll suffice for the analysis that you're doing. Particularly if your goal is visualization. However, if you need absolute precision, it's a good idea to use the raster geoprocessing tools. If your goal is to distribute the raster data as a standalone dataset, you're probably better off using a raster geoprocessing tool as it produces new raster output. But with any raster function output, you can export the data to a new raster.


Every year, thousands of animals from the Sahel cross the borders of coastal countries where they remain for the dry season, accessing ranch lands, crop residues and surface water. These regular crossings of pastoralists and their herds compensate for shortfalls in coastal countries' livestock markets but cause many tensions in the territories crossed, for instance between Bokina Faso and Togo. These tensions have significant socio-economic impacts and pose challenges to the regional integration. To think about ways to ensure peaceful transhumans, it seems relevant to embrace these conflicting themes within a broader approach. Rather than talk about transhumans and its effects, we will talk first about the territory and then about the place of transhumans in this territory. This film presents a way of thinking about the issue of cross-border transhumans by mobilizing a reflection on the future territorial foresight. Territorial foresight is a method of anticipation which involves exploring the futures of a territory to cope with change. It assumes that the future is not written and that it could take very different forms. The purpose of territorial foresight is to enable local actors to imagine different futures for their territory and to understand how and why these futures may occur. To begin with, a panel of local participants is selected. It is made up of people with in-depth and diverse knowledge in order to cover all the dimensions related to the issue at stake concerning the future of the territory. First, a diagnosis of the territory is carried out through document reviews, surveys and field interviews. Participants then determine the issue at stake and choose the targeted time horizon and the main themes to be addressed. Then, they discuss, enrich and validate the diagnosis. In the case of the Togo Bokina Faso cross-border territory, participants choose 2035 as the time horizon and these two main questions. What could be the futures of the border territory between Togo and Bokina in 2035? What could then be the roles and functions of pastoralism in these futures? To do this, we must first identify the factors which drive territorial change. These factors correspond to forces potentially influencing the evolution of the territory and on which the actors of the territory can act directly. These include local governance, education, ecological awareness, population growth, traditions, livestock models and many more. Participants then compare all these factors of change one by one to determine which are the most influential. In this way, they identify and prioritize the driving forces which are at the origin of the main transformations of the territory. A change in one of these driving forces leads to significant changes throughout the system. For each of the identified driving forces, participants envisage different states in the future. These are called the states of the future. For example, the driving force state of natural spaces will have as plausible states of the future luche natural spaces, desert natural spaces, degraded natural spaces or artificialized natural spaces. Participants then obtain a morphological table which lists all the future states of the driving forces. The next step is the co-construction of the scenario frames. A frame is a coherent combination of compatible states of the future. Once validated, these scenarios are then developed into complete narratives in which participants incorporate all other factors of change. To answer the question of the place of transhumance in the territory, the transhumance variable is finally integrated. Thus, in the stories of the future, participants add the forms of transhumance that could exist and the roles and functions they could have in the functioning of the territory in 2035. These stories of the future enrich our understanding of the situation of transhumance in the present time. They can then be used to fuel debates about the future of the territory and to inform decisions to be taken in the present time, taking into account uncertainties. They can be used to support a collective reflection on the conditions leading to any of these futures and thus help identifying how to prevent or, on the contrary, promote their realization.