When your heart wants one thing and your brain wants another, you might be wondering how to know which one to listen to and how to look inside yourself to figure out what it is you really want. Being single can be tough, but sometimes we may choose to be single just to avoid the pain of rejection and abandonment. That's why it's important that we're sure we're doing the right thing for the right reasons before we hurt someone, be it ourselves or our potential partners. With that being said, here are six telltale signs that even though you might think you want to be single, your heart doesn't. Conflicting Emotions According to psychologist Dr. Bella DePaulo, if you have conflicting emotions about anything, then it's probably because you're afraid to be honest with yourself about what it is you really want, and you're trying to rationalize your way out of it. In this situation, you may find yourself torn between the desire to be single and the desire for emotional attachment. In your heart, you may be craving love and affection, but your mind keeps coming up with reasons why you're better off alone for now. For example, relationships are too complicated. My last relationship ended badly, etc. Craving Independence So you think being single is a better choice for you because it allows you more freedom and independence? Well, despite whatever you may have told yourself, you can be in a relationship and still have your independence. In fact, psychologists even consider it a hallmark of a healthy and loving relationship. According to psychologist Dr. Roxy Zarabi, a heightened need for independence may manifest as a tendency to fixate on potential partners' flaws, or claim that something is missing, but this is actually just a maladaptive of coping mechanism meant to keep people at an emotional distance. Emotional Exhaustion Another reason you may be struggling with being single is if you view relationships as more emotionally draining than fulfilling, says therapist Dr. Suzanne Lachman. Maybe it comes from past experience or observing the failed relationships of those around you. For example, if your parents were divorced or you have a friend who can't let go of a toxic ex, whatever it may be, it's wrong to over-generalize these experiences. It's perfectly fine to need time to recharge in between relationships and just focus on ourselves for a change. In fact, it's a good thing. What's not a good thing, however, is if we're using this to disguise the emotional baggage we have about relationships and keep us from working through them. Lack of Personal Fulfillment Similar to our last point, you may have convinced yourself that you should be single because your past relationships haven't brought you any personal fulfillment. But the truth is, this may have more to do with you than your relationships, because according to relationship coach Brad Browning, you can be in a loving, flourishing, romantic relationship and still be discontented. You may mistakenly believe that personal growth is something you can only attain on your own, but having someone who loves and supports you can make a world of difference because they can inspire you to be a better version of yourself. Desire for Exploration Last but certainly not the least, you may want to be single because you want to focus more on having new experiences, meeting new people and broadening your horizons. You may be wondering if being in a relationship is going to hinder your ability to explore more and fully embrace any new opportunities. That's a fair point and you're not wrong for thinking that, but while it's good to be honest about what we want and consider it with potential partners about how much we can realistically commit to our relationships, know that these two aren't mutually exclusive. According to therapist Dr. Lackman, sometimes we may convince ourselves that we need a drastic change in our lives when we're feeling lost or unbalanced. That's why some people move to a new city, quit their jobs or end their long-term relationships. But until we get to the heart of why we're really unhappy, these will just be temporary solutions to a much deeper problem. Do you feel like you're out of touch with yourself or losing your sense of identity? Do you lack direction and purpose in your life? Remember, it is essential to communicate openly and honestly with both yourself and your potential partners about your feelings and desires. So, what are your thoughts on this video? What are some ways you might be struggling with whether or not you should be single? And what do you think may be the reasons behind it? Let us know in the comments down below, Psych2Goers. And if you liked this video and want to learn more about similar topics, we also have a video on 5 ways trauma is keeping you single.


Hey everybody, this is Brett with Summit Auto in Fond du Lac, Wisconsin. You're new and used Jeep and Jeep Wagoneer headquarters and today I'm super excited to show you one of our very first Jeep Wagoneers that we've received on a lot. This is a 2022 Jeep Wagoneer Series 3. It has the premium group on it. The color is Baltic gray metallic and we are shooting this video in 4K. So if you have HD capabilities on your computer, tablet, smartphone, or television, I highly recommend turning them on right now because we're going to go all the way around the vehicle inside. Check out all the options with the radio and then we're going to start it up. Take a look with all the lights on on the outside and just get really up and close and personal with this particular Wagoneer. First off Baltic gray is the color you'll notice it does have the seven slotted grill on it. You get the Wagoneer block lettering on the hood and then actually has a little bit of etching on those letters which gives it just a little bit of character. You get the silver kind of chrome grill on there, the premium or performance LED running lights, headlights, and of course the LED fog lamps. Baltic gray, this is a new color for the Jeeps and it's got a lot of metal flake in it. Pretty good looking color. We're going to take a look at the original window sticker. One little Easter egg that they have on here, they have a Wagoneer on the windshield which they have on most of their vehicles. You also have the American flag. Now you might say that's backwards but what it symbolizes is moving forward and the flags flying to the back as if the vehicle is moving forward so that's pretty cool. We'll take a look at the original window sticker. I'm not going to go through everything but feel free to pause it at any point. You can see 2022 Wagoneer Series 3 comes with the 5.7 V8 Hemi with the e-torque, 8-speed automatic transmission. Everything on your left is standard equipment. Let's see if I can get that to focus better, there we go.  Your optional equipment starts right there, the Baltic Gray Metallic is a $595 option. Seating group which gives you the captain's chairs with the power tilt slide is $595. Premium group is a $5495 option, gives you the reversible cargo mat, luxury front and rear floor mats, the full book cargo shade, tri-pane panoramic sunroof, power deployable running boards, adjustable roof rack, or roof rail crossbars, 22 inch polished aluminum wheels with the black noise pockets. The R22 Black Sidewall all-season tires and then it comes with the Macintosh MX950 entertainment system with 19 speakers. Front passenger interactive display is $11.95, total MSRP is $86.25, if you want to get your summit price in the upper right-hand part of the screen, there's a link to our website to get all the pricing and incentives on this particular vehicle, $3,000 or $36,000 bumper-to-bumper five-year 60-power train. Your miles per gallon are 15 city, 20 highway and 17 combined and it's not been rated for crash test ratings quite yet. First thing is you get those nice wide step bars and I will explain in just a little bit why they're really nice that they're wide like that, but you also get the 22 inch rims with the premium group and it's kind of a gray insert, black noise they call it, and the polished aluminum wheels, really good looking. This one has the Goodyear Eagle Touring tires, remember these are 285, 45 R22s. You do get cheap in that tail lamp there. Just trying to give you a really good overview. This one does have the towing package and this vehicle can tow up to 10,000 pounds, which makes it a liter in its class when you compare it to the Ford Expedition that's only going to tow 9,300 pounds and the Chevy Tahoe will only pull a measly 8,400 pounds, so definitely class leader when it comes to towing, which is really something that the Jeep Chrysler Dodge lineup was lacking as far as a full size SUV that can tow, so now they've got it with the Wagonier and Grand Wagonier. The premium carpet formats are almost like a really plush formats. This is your receiver hitch cover. You can see there's actually three tabs on it to get that off, and then these seats do fold down power wise, and that's all the way down so you can see just how nice and flat that those fold down, and they come up nicely as well, and those buttons are right there. You can actually fold the second row down as well, and then there's a 12 volt power point back here. Some tie downs. This is your sun shade for the windshield, and then you get, those are your roof rails. They store nicely back here, and you get that speaker back here, and then you can close this gate, that button, it'll beep at you three times, and then begin its descent. You get that same block lettering on the back. This one does have the capless fuel fill, which is a nice feature. Notice you get the gloss black trim around the windows, the fender flares. Of course it's going to have four wheel disc brakes. Let me get the gloss black trim on the mirrors as well. You also get a little Jeep logo right there. These are heated power mirrors, blind spot monitoring, directional signals on them. They do fold in just a little bit. Inside the Series 3 group gives you the black leather interior. Both the seats are heated and cooled, and power in the front. You get lumbar as well. Factory those plush floor mats, they got a little metal tab on them as well. Auto headlamps, power pedals, power telescopic, and tilt steering wheel. With the flat bottom steering wheel, Macintosh sound system, gloss black trim, the nice wood grain trim on there, memory driver's seat. We'll hop inside, take a look at the information center and the radio, and everything that this truck or that this wagonier has to offer. I can't really dim down this, but I can show you. It's got the digital speedometer, and remember that's the 10.25, you have all your different gauges, you can bring up all this stuff, put in your map, your miles per gallon, music. This is your ride height, you can actually select them, and then you can change all that stuff in there. We could spend hours on that. I'm just going through the general overview of the vehicle today, though. Here's your adaptive cruise control and regular cruise controls. Get the nice wood grain trim on the steering wheel and the flat bottom on there. The steering wheel, first time I ever got in a wagonier, you can tell just the quality of material that they use for the steering wheel is kind of a precursor to what you're getting with the whole vehicle. Bluetooth controls, information center controls on there as well. The 10.1 Uconnect 5C radio is a really nice system. It's apparently five times does stuff five times faster than the 4C radio. It actually has the factory navigation system on it, AM, FM, and Sirius XM radio capabilities. You can get your different screens here. You can make whatever you want, full screen, Sirius, FM, all that good stuff.  You get the buttons on the side here as well, and you can go to the vehicle. You can put the second row headrests down, third row headrests down, auto dimming mirror. You can turn the passenger side screen on or off. Powered side steps, you can turn those off as well or on. Just a lot of cool stuff that you can do on this vehicle. You can check out the rear camera, notice how nice and HD that is, crystal clear. You can zoom in over the receiver hitch to get hooked up to your boat camper or trailer the first time every time, and if you're buying a Wagoneer, you're probably going to be using that feature a lot. Then you have all your different apps and stuff that you can do here. It has Android Auto, Apple CarPlay. You can do those wirelessly now without a cord, so that's a really nice feature of the UConnect 5. UConnect 5 radio also gives you the off-road pages. You can check out your latitude, longitude, your steering angle, transfer case, all that good stuff. You get your accessory gauges here, pitch and roll. You can select your terrain with the Quadra Track 2 and put it in the snow, sand mud. You can also put it in the sport, the Jeep Race Track there. Then you can do your suspension, your ride height, and all that good stuff. Notice you have your latitude, longitude, and altitude there as well. You can do all that, off-road pages, really cool stuff, and then they have this other setting in here, which is pretty cool, which we'll do. Start your vehicle, and you have this relax mode. One of the only reasons I'm doing this is because number one is pretty cool, so it actually will play some ambient music slash noise, and all the screens will light up with the predetermined graphics and visual display that they have. And then you can change it, so this is one of them. My favorite is the fireplace, that is pretty darn cool. Then they have the aquarium, and I'll show you the aquarium just because this one has an easter egg on it. You probably wouldn't expect to find an easter egg on these pages, but if you look right down there when the light hits it just right, it says 1963. That was the year that the wagonier was first made, so that's pretty cool. And just for fun, I'll show you the other ones. We have the aura, which is the first one we're on. We have the forest, which is kind of, you're going through a very hazy, wooded area. And then you get the topographic. This is one of the coolest ones, too, my opinion. So just a lot of really neat stuff that you can do with this particular app on here. And the sound in this vehicle is amazing. You get the nice leather dash as well, continuing on with the review here. Dual climate controls, you get your normal climate controls, so you can do them up here, you can do them down here, which has been pretty much standard for the Uconnect systems throughout their lifetime with Dodge Chrysler Jeep and Ram.  You also have your hazard lights, parking sensors, tow haul mode, and then I accidentally touched the four-wheel drive low. You also have a neutral setting for flat-tilling. Eight-speed automatic transmission, give you the new style Jeep key fobs. They're kind of rectangular, remote start on there, power lift gate. You can also lower the entry level right there. You get the nice wood grain trim throughout the center console. You get a little storage container, USB USB-C. And when this is down, that's all gloss black. You can see just the styling cues on this. This one has the Tri-Pane Panoramic Sunroof. So the front part right here, that's power. The second row is fixed and the third row is fixed. The second and first row have a power sunshade. And I believe the back one does too. You have your home link buttons for your garage door security systems and lane systems, assistant SOS, map lights, and all the sunroof and sunshade controls, auto dimming mirror. This one also has heads-up display. So if you look up in the windshield, you can see your digital speedometer up there. So that's pretty cool. So I'm just going to turn the vehicle off for a minute. And we're going to check out the second row seats. And then we'll finish it off with a starting it up, taking a look under the hood, talking a little bit about the 5.7 Hemi in this one. So this one has the second row bucket seat group. These seats are adjustable. See they go forward and back. And then they have the power tilt to get to the third row, which is pretty convenient. And then they slide like so. You get a nice plush floor mat back here as well. And then when they go back like that, you do have to readjust them. The trim back here is all the same as the front on the doors. You get your rear air controls back here. Heated seat buttons, 115 volt, 150 watt plug-in. Two USBs. Two USB-C is a 12-volt power point and cupholders. So the big thing with this vehicle is the third row. And the amount of room that you get back here, this vehicle's 10 inches longer than the Grand Cherokee L. You get power, backrest control, a USB USB-C. And I can tell you I'm six foot. And I've got, I would say, five to six inches to the seat in front of me. And I am very comfortable. I probably have four to five inches of headroom. And it's just the seats are really comfortable. I don't know what else to say other than plenty of room. Very comfortable. I could sit back here for an extended amount of time. I have good view of the window from where I'm sitting. And just a really nice, just a really nice place to be. And that's the big thing with this vehicle. It's a third row, great amount of seating, great amount of room for legs. And the other thing is getting out of this thing. You don't have to bend over really far. And kind of just squat a little bit. And then the really nice thing are these really big running boards, which allow you to step out easily. You're not going to slip off of them. And it's just really nice. Just a really nice third row vehicle, child safety locks on the back doors. Can show you how nice and smooth those running boards work. We'll take a look under the hood. Then I'll start it up and we'll do the final walk around here. Thanks for sticking around. Now under the hood we have the 5.7 liter V8 Hemi engine. It has the multiple displacement system where it'll shut off for the cylinders. It's also hooked up to the mild hybrid system, 48 volts. E-torque system as Chrysler calls it. And 392 horsepower, 404 foot-pounds of torque, which does give you that 10,000 pound towing capacity. You get this really cool wagon-ear badge on the shroud there. Everything's labeled pretty nice and easy and it's still a Hemi. That's the big thing. Mission sticker shocks for the hood. And we'll start it up and do a final walk around with all those lights on. I would personally like to thank you for checking out the video today. And hopefully you enjoyed the video. And we're able to get a little bit out of it. I know I really enjoy making the videos and getting to see all the new products that are coming out from Jeep and Chrysler. I believe that was the air suspension. Got the nice LED lights on the back. Once again, bolted gray. Good looking color. Here are all those headlights, running lights, fog lights. Really a sweet ride. Thanks for checking out the video. And to see more pictures of this Jeep or one of our other 450 new and used cars, trucks, SUVs, minivans, Wranglers, wagon-ears, you name it. We got to go to that website right there, www.summitauto.com. Full pictures and descriptions of every single vehicle from two locations all at summitauto.com. If you'd like to check out more HD videos, you can go to www.youtube.com. Remember to like, subscribe, and share on this video and all the videos that you see there. Click the bell notifications, you'll get updates every time we do videos here at Summit Auto. In fact, in a second, we'll see a link to subscribe to our YouTube channel in the upper left. A link to more wagon-ears videos like this one in the upper right. A link to this vehicle on our website in the lower left. And a link to one of our latest YouTube videos in the lower right. Click those, check us out. We're super excited to be offering the 2022 Jeep Wagon-Ear in Baltic Gray. Thanks again for checking out the video. Remember to like, subscribe, and share.


Hey everybody, JR Fisher here. Man, YouTube is slow. I started the stream like five minutes before I was supposed to and yet it was still lagging. But it's good to see everybody here. Welcome everybody. If you're new, I do these live streams in the morning to help you guys out to start run and grow online businesses. I'm getting some comments in there, and I really appreciate your comments guys. If everybody would comment in there, say hello. Let me know what your weather is. Ask a question. It doesn't matter as long as you comment in there. That means a whole lot to the algorithm. It helps the video a whole lot and Let's me know that you're there. So you know, I want to know who you are. Let's see. A lot of no big deal. A lot of physical dragging and maneuvering. Tyane, what's going on? Good to see you there today and welcome everybody. If you're new to this training that I do, please do me a favor and subscribe. Hit that subscribe button down there. If it's red, click it, turn it gray. Don't forget to bring the bell. Turn on all bell notifications so you're notified each and every time I go live. Or if I upload a video, you'll also be notified about that. Today, what are we going to talk about today? Sales pages, descriptions. Basically, descriptions for your products and how to write them. By the end of this session today, you're going to know what to do. You're going to be able to sell more products online because you're going to have the tools, the tools to write awesome descriptions. So that's what we're going to work on today. Let me get a little sip here. Keep my throat all clear. There's our saying for the day. Okay, I have a couple cups with different sayings. And they all have to do with working. Working is it guys. Putting forth effort is it. That's going to that's going to propel you forward more than anything you ever learned is if you just put forth some effort and get going, do something. See, so many people just don't even do anything. It's craziness. We got to work hard, guys. That's really super important. So I want to get right into this today, this subject matter. You know, when you're selling online, you only have what your what your descriptions really say. OK, and if you don't write really powerful descriptions, then of course, you're not going to sell your products. If you do do it, though, however, if you do do it, you're going to you're going to do really well, you're going to make a lot of money. 87% of consumers rate product content extremely or very important when they are deciding to buy. So it's really important that you do really good content. OK, so here's what's ahead, what we're going to talk about. OK, the real job of product descriptions. OK, I'm going to talk about that an effective product description template that you could actually use. Good morning, James. How you doing, buddy? I didn't see you in there in the beginning. I was kind of hoping you would be here. Steps to writing product descriptions that convert. And of course, product descriptions, frequently asked questions, things that people ask on a more often basis. So what does an e-commerce product description really do? First off, let's kind of poke a hole in the idea that the job of an e-commerce product description is to describe a product. It's really not given the name. You would think it would be, but it's not. It makes sense that most folks think this, but your product descriptions aren't just there to describe what's on your store or e-commerce site. OK, if you just did that, it would be boring. You'd be really boring. So you've got to have you got to qualify. OK, to help the website visitors quickly assess, is this something that is going to be good for me? OK, so you got to do that. Next thing you got to do is you got to set heart. What's going on? I haven't seen you in a while, buddy. Good to see you here. Next thing you got to do is persuade. They provide like compelling customer related reasons to consider the product. And then the next thing is surface. They are SEO keywords and search terms in a natural way. So the page shows up and people can actually find it. So what are some good product description examples? Well, I would say don't really just describe the product. Don't do that. OK, if you do that, that's just going to be boring to people. It's got to be exciting.  And I wish I could pull some stuff up and put it up on a screen. I really can't do that. But maybe I can read off some of the notes that I did. See, James Breen, I've been all tangled up at Kensington in Allegheny. What's going on there, man? Tell me about that. Sid Harsen started my own e-commerce business and it is doing great. Well, that's good to hear. Let me know what you're selling. I'd like to know about that. So we want our product descriptions really to be informative and persuasive. OK, a product description needs to do this as soon as possible. This has to be done in the beginning of the product description. Now, we sell survival food and since we sell survival food, we've got it like right off the bat, talk about the problems. And we don't really talk about the problems, but we know that when people buy survival food, the first thing they think of is, ooh, survival food. So initially what we do in all of our product descriptions is we talk about how great it tastes because that's in the forefront of the person's mind. So you want to think about what is it that this person is thinking about? What is it that runs through their mind? OK, what is it that makes them think that they don't want your product? And I would bring up that exact reason. You want to use a descriptive headline. OK, use a product title that will hook your audience. Bonus points if you connect them emotionally. OK, so if you can do that. Number two, I would say benefits-focused paragraph. So what you want to do is use a descriptive paragraph to explain why exactly the customer benefits from your product. OK, so in the case of our survival food, it may keep them safe from food shortages and may provide them with good quality food, but everybody else is having to eat freeze-dried crap. OK, because we have really good canned meats. And then, of course, you want to get into your key benefits list. You want to follow the description with maybe a bullet list of key product details and features. That is super important, too. And then additional motivation. OK, minimize any remaining product hurdles. OK, so will it fit? Will it taste good? Will it be nutritious? And I'm thinking about our survival foods now. Do others like it? Why did they like it? Make sure it has some credibility. If you could have some social proof, all the better. You know, we have videos of people talking about our product. Product reviews is always good. If you have some sense of urgency, maybe it's a limited quantity of this particular product. You could put that in there. Tayan says, good job, Siddharth. Tayan was looking at bed protectors today for my couch. Those descriptions could use work. Yes, because somebody is selling online and making money, it doesn't mean they're doing it right. It doesn't mean they're good at it. OK, so let's think about this a little bit. You've got your rough outline. You know what you want to do. You're going to use information about your customers. We know that, your brand, your product, to fill it in. So here are some steps you may want to take. Number one, know who you're speaking to and what their pain points are. Now, I brought that up a little bit in the beginning. When we sell our survival food, we're speaking to people who don't want to have a food shortage, who don't want to run out of good food. We want to make we're speaking to people who want to make sure their family is fed. OK, number two, you want to define and refine the voice you speak it. So what is this voice that you're speaking into them?  Now, us, it's coming from me. OK, so they know that I'm the guy behind the brand. And that's worked for over a decade now, going on 12 years, I guess, 11 years now. You want to focus on solutions more than features. OK, features are just things your products have. But what are the benefits of those features? What are the benefits of your product? So, you know, benefits of our canned meats, we slow pressure cook them. And the benefit of that is that we have tender, delicious, home cooked flavor meat when you get that. So, you know, that's one of the benefits of that. Keep it effective and efficient. OK, don't make it too wordy. A lot of times we think, well, I just want to fill up this page with a bunch of words. You don't want to do that. You want to make it effective and efficient. OK, if it's going to take less words, and that's what you got to do.  You know, I'll say things in my description, such as it'll remind you of your grandma's pot roast. You know, because it does, our beef is that good. It's delicious.  And then you want to run through a final edit and checklist of whatever your description is to make sure it's kind of standing up to what you want. OK, so let's go back to these things, figuring out who you're speaking to, your ideal prospect. You've likely heard the phrase, everyone is not your ideal customer. And they're not. Don't try to sell to everybody. If you try to sell to everybody, you're going to be selling to nobody. OK, that's basically what's going to be happening. And guys, while I'm talking, it doesn't interrupt me if you put comments in here. In fact, I like it. So, you know, put your comments in there. Put your suggestions in there. Put your questions in there. To avoid any mistakes, what you want to do is speak directly to your ideal customer and don't worry about the rest of the people. As a matter of fact, I would rather turn off the majority of the people. And that way I know I'm targeting the right people. You know, who could most benefit from your product? Who could that person be? What problem will this product solve for your people? You know, we had lines in the grocery store, you know, during the illness in the US. And imagine that you had, you know, some canned meats that lasted 12 to 15 years that were really good source of protein, that were all natural, that had no preservatives, additives, chemicals, and it was slow cooked so it was tender and juicy. Imagine that when everybody else is trying to find leftover frozen stuff in the grocery store. So, you know, that's the audience that we go after. What problems will your product solve? And what pain points does it address for those prospects? What desires will owning this product fill? Okay, so our desire is maybe, we don't have to worry about food shortage. We don't have to worry about feeding our family.  What objections will the primary prospects have during the purchase of, you know, making this purchase decision? Why should they buy from you instead of somebody else? You know, we've been around for over a decade. We're a proven company. You can find our products on thousands of websites. So we're a company that you would wanna buy from. Let's see, I appreciate a sense of humor and I think I will use that in marketing for elder care companies. Yes, definitely. Humor is great. I mean, that's a great thing to use in product descriptions. And I see it more and more in advertising now as companies are kind of coming around to not being so corporate, right? So once you, you gotta figure out who your potential customer is. Richard Brown says, drill down to the most passionate customer. Look for the greatest pain and deliver the solution. Very well put. Very well put, Richard Beam. We appreciate you putting that in there. That is very well put. So what desires does it fulfill, guys? What objections are they gonna have? You gotta think about this. Why you, all these things, you know, compared to the other people, how are you any different than anybody else? You know, think about the words you use. Like we use all natural. All natural is a big, big thing. So we do that. All these things are super important. And along the way, you also wanna be thinking about your SEO. What are people searching for? You wanna define and refine your voice as that you use to speak to your prospects. You know, once you've nailed down who you're speaking to, your next step is actually figuring out how to speak to them. Are you talking to them like you're both in a boardroom? Or do you like to meet people on their own level, okay? So which isn't? I like to meet people on their own level. Just like there are a variety of different retail associates that can talk to a customer, your sales page can talk to a whole lot of different people too. That could be very important. One thing, what else do I wanna tell you? And like I said, guys, if you have questions about these product descriptions, you can go through some of my pages. JRFisher.com, I have a lot of my courses. If you go into the training section there, if you go to Survival K Food, you can find a lot of the products there. You wanna balance how your prospect speaks and how your brand speaks, okay? That's what you wanna do. Even though each product may have its own targeted prospects, you don't want to radically shift your voice from one tone to another tone in your different products. And Tiam was just talking about humor. If you're gonna use humor on some of your products, you should use it on all your products. It should remain consistent so that when they go through your site, they feel like they understand your brand. What are your customers thinking and feeling when they find this product, okay? Are they feeling relieved? Are they feeling scared? I know a lot of people sell survival food outside of us and they use that fear thing always, the fear thing, always scaring people.  We don't do that. We sell security and we have a tagline it says Survival K Food, helping families prepare. So it's not trying to scare you into buying our products. It's trying to say, hey, just get prepared.  So that's what we do. What separates you from the competition? That's one thing that separates us. Almost everybody who sells survival food is trying to scare people. I don't want to scare people. I don't want them to get them upset and worried and think, oh, I have to buy this because I'm gonna starve to death. I don't want that. I want them to feel secure and happy that they get the product. So what company values should be obvious in everything you write. Ours is all security. It's all good. It's all feeling good. So you also want to focus on solutions more than specifications. You know, I see people going, well, I have a good product description because I gave all the measurements and I told them all the weights and measures and all that. But what does that mean to somebody? What does that mean to somebody? Let's say you're selling a love seat that has a lot of room on it, but it's compact for a studio. I would talk about how well it fits in different spaces instead of just talking about the measurements. Let's see. If you don't laugh, you cry. Yes. Is something that a lot of caregivers feel. So a little irrelevant, irrelevant humor. I'm sorry, I couldn't read it right. About, I've got the wrong glasses on today. I couldn't find my glasses. I grabbed some older ones that I can't see as well. A humor about it seems to be more acceptable. Yes. I totally agree with that. You know, a little humor goes a long ways. And you know what, guys? What's the point in being negative? Why be grumpy, right? So you want to encourage your prospects by applauding their aspirations, okay? Help prospects visualize what they can achieve with your product, okay? Or as they can achieve food security, which is really good. Help prospects imagine that product is already in their possession. You don't talk to them about how good they're gonna feel once they buy your product and once they have that product, knowing that they have that available. And I love your guys' comments, man. You're doing good today. Keep that up. Please, please keep that up. You want to use sensory language to explain how the customer will feel using your product and by tapping into their senses. The sight, the sound, the taste, the touch, the smell. You know, our canned meats are just wonderful. And you can heat them up and serve them with noodles or pasta or make barbecue sandwiches as some of the pork or whatever or beef. And you know, we give examples of all kinds of different meals they can make with it. What can they do with that food, that ground beef? They can make an incredible spaghetti sauce with a little tomato sauce and our ground beef and some seasoning. So we don't say, hey, open a can and eat out of the can. We talk about all the wonderful things they can do with it. And that's what you need to do with your products too, guys. So it's really important that as you go through all this, you're thinking about the end user. You're thinking about what it's gonna do for them. You want to structure your descriptions so that they're scannable, effective and efficient. So understand that not everybody's gonna read your full description. So make sure you have some bullet points in there. Make sure you have some headlines in there, you know, headlines above different paragraphs in there that they can scan through. Because a lot of people will scan through. They don't have time to actually read everything. Make sure you introduce the product. Set up the problem. Talk about the problems. Don't avoid problems. I think so many people do that when they're selling online. They're like, oh, I don't wanna bring up any of the things that they think bad about it. No, that's exactly what I wanna do. Everybody thinks survival food's supposed to taste bad. And I talk about how great the taste is, how wonderful it is, how their kids are gonna like it, how they would, you know, it's better eating our foods than it is buying foods in the grocery store. Our meats are higher quality. They actually are. So we set up the problem and we knock down that actual objection. So we end with a call to action. And you say, hey, you gotta get this now while we still have it, while the prices don't go up. Let's see, talking those foods camping would be fun too, or back up in the winter as well. Yeah, definitely, back up in the winter. And you know, our foods are really just incredible. And guys, if you haven't ever tried survival cake food, and I'm not selling my product here, I don't sell anything on these trainings, but if you haven't ever tasted it, man, go search the internet. Look at some videos on YouTube. There's so many people who've done videos on our products, and I appreciate it. I really do. And they all seem to like them, every single one of them.  I'm like, well, yeah, did you think I was kidding you? Of course it tastes good. It's all natural, no preservatives, additives, chemicals. We don't put water in the cans like some canned meats do. So what can you do? Another great thing to do is videos. If you can have videos of your products, you know, I think that works incredibly well. Icons, graphics of your products, lots of pictures of your products. We recently did a lot of pictures of ours.  Write as if you're talking to that person one on one. This is really important to do this, guys. I think we get so wrapped up in the fact that we're having a business that we turn into this corporate type person. Don't do that. Just talk like a normal person. People don't wanna buy from a corporation. They wanna buy from a person they trust. Keep your sentences short and to the point. You don't need long, lengthy, wordy, big word sentences. You don't need that. Make an emotional connection with your audience. That's important. Highlight what the prospect will feel after using your product. We're gonna, I mean, we would tell people they're gonna feel full and satisfied and, you know, nourished and comfortable. You know, that's what they're gonna feel after they eat our products. Empathize with the challenges that your prospects face, okay? And there are a lot of challenges. Finding good food when there's food shortage is very tough. Agree with their pain and emphasize how your product relieves it. We know what the concerns is. We know that you don't wanna stand in line, you know, at a Red Cross line when they do show up days after you've run out of food and hope to get, you know, a small portion of food that's not even gonna be any good. We don't want people to have to do that, okay? Sell a lifestyle that will keep them coming back. You know, the security lifestyle. I mean, there is no better investment.  Well, that's great. At least you'll have food, at least you're gonna eat. So I never feel bad about selling our products to anybody. I think that is so important. I have a supply of emergency food. Super important. So think about it that way. Let's see here. What else can I tell you? Use these product description checklist to improve your product descriptions. I'm gonna go through the little checklist real quick, okay? So you wanna use a descriptive and compelling headline, okay? So if you wanna jot that down or you can come back and watch this video again, make your product come alive to the prospect. So try to do that. Highlight surprising or unconventional benefits of your product.  Lead with benefits and pain, trusting solutions, not features, okay? So we want the solutions. Use language that's familiar to your prospect but consistent with your brand and voice.  Talk like a normal person. Make your descriptions scammable. Use headers, use bullets, use icons, videos, any other method you can to get your point across. Include social proof. Are there relevant influencers, technologies or brands that you can reference to help increase credibility? That's something I would tell you. Use relevant SEO keywords. Amazon search terms naturally in the heading. And you can go to Amazon. They have some great titles written in Amazon. You can look at all that. So after you've done all those things, you wanna move into the nitty gritty refinements. Are you using positive words that evoke trust and security? That's what you wanna do. Do your sentences start with action verbs or just passive statements? So we want that action in there. Do you use feature and benefits to explain your product to a customer? Have you checked the correct grammar? This is another one, man. Check your spelling, guys. Make sure it's spelled properly. Super important that you do that. Don't use a lot of hyperbolic words such as market leading or breakthrough or innovative or stunning.  Talk to people like one-on-one. That's what you need to do. So that's an overview of how you're gonna write product descriptions. Guys, if you're at e-commerce and even if you're selling digital products, your product descriptions are so, so very important. Understand you cannot talk one-on-one with these people. You can't sit across the table with them and talk to them. Your product descriptions have to do that for you. But if you do the things I've shown you in this video and I've done it for years, I don't share anything with you that I haven't already done myself and that I haven't been successful with. I'm not gonna share with you something I did and it didn't work and then tell you it does work, okay, because that's silly. Features are good, but you need the deep benefit to smash it out of the park. Most definitely, you hit that so true. You can list all these features, but what are the features gonna do for the user? What are the features gonna do for your customer? What are the features gonna do for your buyer? That's what you have to get across. And I've gotta get a sip here because I've been talking a half hour without a sip. That's just cruel, right? Now, this is how often you gotta do it. This is how often you've got to do this, okay? That's how often, every single day, okay? Don't miss out on this, guys. We've got one life to run through. We wanna make every single day count. We wanna make every single minute count. Relaxation's fine. You should certainly relax, but it shouldn't be the majority of your day. You need to put forth effort. You need to get stuff accomplished. Right now we're trying to pack up our house because we're moving to Texas. And every day I try to pack some boxes.  I don't like that. I don't like that idea at all. So we are packing our own stuff up. But every day my wife and I, we both work on this and we put forth effort in this. We wanna do it right. We wanna get it right. And I'm nearing the end now, guys. So if you have any questions or comments, please, please put that in the chat section there. I would love to hear it. If you haven't subscribed yet, please hit that subscribe button down there. If it's read, it's a warning. It's saying, hey, you haven't subscribed. Just click that subscribe button there. Don't forget to ring the bell. And you know what? I haven't talked about it in a while, but I do have a free primer course. And after this video is over with, if you look at the description, it won't be there now because there's no description yet. But when it's over with, there's gonna be a $97 course. You can get absolutely free for a limited time. It's a click and learn course. So if you wanna get some more training for an absolutely free, that I normally charge $97 bucks for, you can get that. Tyan says, Pinterest has a lot of tips for packing to move. I'm sure they do. I've moved quite a few times in my life. I could probably do a blog on how to pack at this point. I've put together a lot of things like, you know, little things like, you gotta write what's on the box, but you gotta write it on all five sides. There's top, front, both sides, and back. And why would you write on all five sides? Because when you're packing, that book could be tilted anywhere. I would never write kitchen on any box. I would write K because it saves me a lot of time. So I have little tricks that I use for packing that I think have really helped me out. But packing's not my thing. I don't wanna get another thing to train on. I did get several emails from Ted. They want me to apply to do a Ted talk. So I'm looking at that because there is a deadline. They've been sending me emails now for two months. And guys, if you think I should do that, put that in the chat section. Put it in the comment section if this video's not live. I don't know if I wanna do that. Everything takes time. Even a 10 minute Ted talk will take time. So I'm thinking about doing it. Don't know. Give me your opinion. Put that in that chat section. Put it in the comment section. Let me know what your opinion is. Let me know what your opinion is of this training today. Do you feel like you got something out of it? Do you feel like you learned something? Do you feel like you know a little bit more what to do? Because that's my goal every day. My goal every day is that when you leave this training, you feel like you got something out of it. You feel like you learned something.  If I can do that for you, then I'm doing my job.  And I want you to correct me, okay? If you have subjects you want me to talk about, feel free to put that in the comment section if the video has already aired live and if it's live right now, you can put it in the chat section there. Remember, I am doing these lives every day at 9 a.m. Monday through Friday and 10 a.m. on Saturday. This is Pacific time. So I'm on Pacific time. When I get to Texas, it's gonna be two hours difference because Texas is two hours difference. So it will be nine o'clock Texas time, 10 o'clock on Saturday, Texas time. Let's see, James Breen, what's going on, buddy, says, are you marking the boxes with the contents? I've had big problems sorting things out at the destination. Here's what I do. If it's just kitchen, like plates and glasses and all that, I'll just put kitchen. But if it's like the utensils I need in the kitchen, like my knives and tongs and stuff like that, I'll put KUT. So I know it's kitchen utensils. So I do little things like that. And then some things I'm more specific, like if it's shoes, I'll put shoes on it or something like that. I won't just put bedroom. So yeah, certain ones I do and certain ones I don't. If it's just tools, I'll put tools. If it's tools I know I'm gonna need immediately, I leave them in a toolbox and I take that with me. I don't pack that up. So yeah, I do that. And that's helped me out a lot by doing that. So yeah, and I appreciate that input. You guys always, you teach me a little something too. I feel like every day I do one of these, I teach you guys some stuff, but you guys teach me stuff too. And I think that's really helpful. And I appreciate you caring. I really do. My agent did a walk through the house the other day. It is complete. And he was gonna do a video when he didn't do it. He said there was a lot of noise and workers in there and they were cleaning up so he didn't do it. But next week he's gonna do a video and I'm gonna post that video if you guys are interested. He's doing a walkthrough in the house. And then when I get there, I'll do another walkthrough. I'm also gonna do a video of me traveling there and actually going and doing our trip. So I will have a lot of clips of that.  I will film the driving, the moves, the stops, all that stuff. And hopefully put together an interesting video for you guys to watch if that interests you. If that interests you, if it doesn't, don't watch it. But anyhow, let's see, why not do TED? You just might inspire one confused fellow traveler. Yeah. Yeah, you know, it's just everything takes effort and time. It's like, there's so many opportunities for me at this point. And it's like, you know, shuffling, which one is the best? Which one's gonna get the best return for the listener, for the viewer? Because it used to be which one's gonna make me the most amount of money. And I don't worry about that so much anymore. I mean, I've got a decent income. I've got some money. Now I'm worried about what's gonna be the best for the audience. What would TED Talk help you guys out? You know, would you like to hear that? Or would you rather just hear my videos on YouTube? I don't know. Ah, so that. So there's that. I shouldn't known. You'd is an on-the-ball guy. I should have known. Oh, I should have, no, okay. I don't know about me being on the ball. I just got a little bit of experience packing. So that's the only thing. Don't be selfish. I don't know what you mean by that one. Don't be selfish. You mean by what?  Tell me what you mean by that one, James. I don't understand. And guys, if you've got any other questions there, stick them in there. We can just have a little Q&A right now if you want. You know, maybe you've got some questions. I've still got a little bit of time. I know I'm over my 30 minutes.  Okay, so I don't wanna do that. When you copyright, what reference do you utilize? Meaning do you use a spinner and clean it up? At some point, there has to be a higher gain than money. Okay, I never use spinners. I don't ever use spinners. Don't ever do that. Those are spinner descriptions or articles or blogs. Don't ever use that. That computer-generated stuff. The search engines know about it and they're gonna probably blacklist you if you use a spinner. And if you're gonna clean it up anyhow, you might as well just write it and use a template like what I gave you today. That's what I would tell you to do. Yes, at some point, there has to be a higher gain than money. And I gotta tell you, even the whole time I've been building my business, I mean, I'm not gonna say I haven't won to make money because I have, but it hasn't been just about the money. It never has been just about the money, never has. Let's see, I don't know. It would entirely depend on your schedule. That's true, that's true. Richard Beams is okay. I got Richard Beams and James Green, so I'm trying to keep these separated. Give it some thought and follow your heart. You know, that's a good point. That's what I should do. And I'm leaning more towards doing it because I feel like I think more people would be able to see it if I did the Ted Talk and then on my channel.  Richard Beams says, thank you, no, thank you Richard. You spent time with me today. Thank each and every one of you who spent time with me. Richard Beams says, did you mention a template? Yeah, all the things I went through was essentially a template. So if you go back through and watch the video, I listed certain things to do it and that's the template, that's it. But I really appreciate you guys taking time out and talking to me today and you are talking to me. We've got this nice chat going. We almost never have a troll or anything like that. You guys are always kind. You're always pleasant. You're always nice to talk to. And I enjoy this as much as some of you out there. I really feel like we both get something out of this so I really appreciate it. I will be back again tomorrow and what I've done is each day, what's today? Thursday? So we have Friday and is it Thursday? It's Thursday, right? Hell, it's a track that's on Thursday. Of course it is, I knew that. So I also have them scheduled for Friday and Saturday. I'm trying to look at next week to see what I can do because of the move. JR, how did you find your niche and what do you recommend to others as finding their niches? I stumbled into mine, Richard. I've got several videos of this channel to talk about how I started Survival K Food and it was all by accident. I actually started out selling cell phone cases because I started off trying to make money. And that was the number one selling item back in 2009 on eBay with cell phone cases. I failed miserably but I learned how to sell stuff online and I eventually stumbled into Survival K Food and there's a video on that about how I started my company. If you look through the channel, it'll walk you through the whole thing. It's about a 15 minute video. Peace and blessings always, everyone. See y'all tomorrow. James, love having you here, buddy, as always. And I love having each and every one of you here. I really care about you. I care about your businesses. So if you ever have questions, please. I went yesterday and I answered, I think up to about a hundred comments yesterday which is so nice because I can tell you when I started the channel up until really a couple of years ago until I get serious about it. Nobody ever commented on anything. It was like, yeah, I'll follow up with my comments if I ever got one. But now I'm getting them. And now sometimes I'm looking and I'm like, oh my God, there's so many comments. Then I go, well, remember what you asked for, J.R., you went and comments, now you got them. So I try to go in there and answer all of those. You guys have some wonderful questions, comments, suggestions. I really do appreciate it. So that's it for today. Thanks for being here. I'll be back.


should probably like that all right anybody have anything else i'll identify them boy yeah so you'd like to make that motion to amend yes i moved to amend the minutes as described i'll second any further discussion hearing none all in favor please signify by saying aye those opposed say nay pass unanimously and that will bring us into the consent agenda there'll be a preview consent agenda second any further discussion hearing none all in favor signify by saying aye those opposed say nay great and so now we will go into the reading file and board member comments the only thing i wanted to mention uh the board of civil authority met right before this meeting for those of you who weren't present for that and made the decision that voting will no longer happen for this voting in april and for this upcoming year of 2024 voting will happen at cv e so shampling valley expo it will not be happening at the high school this should allow for more parking in terms of accessibility the parking will be on a flat surface you won't have to go up a ramp it will be heated and or air conditioned depending on the temperature it won't be in a school so that way in terms of a school safety standpoint you won't have guests going into the school and so that crowd control will be able to be managed significantly better especially as in case you did not hear about the the school shooting hoax that happened today that dynamic would not be played out during voting so be on the lookout it will be different but it will be a an exciting change and hope that it it goes well it's any member have anything else we'll be adjourned for a second which all in favor of what else you have all in favor say aye bye bye all both say night have a good night everybody


Suspense! In hotels, restaurants, and homes of distinction, wherever hospitality is a gracious art, the best serve... C-R-E-S-T-A-B-L-A-N-C-A Cresta Blanca Cresta Blanca Yes, the famous name of Cresta Blanca is a symbol of good taste wherever distinguished people gather. When you serve superb Cresta Blanca California wines, you pay guests the truest compliment a host can offer. Distinguish your dinner table by serving Cresta Blanca Burgundy or Cresta Blanca Sautern, yours to enjoy for gracious dining. Shenlee's Cresta Blanca Wine Company, Livermore, California. And now, Shenlee brings you Gloria Swanson, a star in radio's outstanding theatre of thrill. Suspense! Presented by Roma, that's R-O-M-A, Roma Wines for your everyday pleasure. Tonight Roma Wines of Fresno, California bring you Gloria Swanson in Murder by the Book. A suspense play produced, edited and directed for Shenlee by William Spear for Suspense. I must have been asleep. At first I thought it was one of those dreams. And then I realized the phone was really ringing. I seemed to remember. It had rung before and I hadn't answered it. But maybe it had been only this one ringing a long time. Because just as I got there it stopped. Hello? Hello? I suppose I'd had one of my spells. I never could remember very well just after them. But I know I've been working or trying to. It was my latest and I thought it would be my best.  But I'd had all kinds of trouble with the end. Everything was all right up until the explanation how she did it. I knew of course but somehow I just couldn't write it. It wouldn't gel. It had been going on like that for some weeks. Then today I must have had another spell. I'd been having them ever since the accident. Ever since Ned was drowned. They'd begin with headaches. It would get worse and worse and I'd lie down. And when I'd wake up I wouldn't remember for a while. Sometimes when I woke up I wouldn't even be in the same place. Instead of lying on the couch or on my bed I'd be sitting up in a chair or at my typewriter. Once I even found myself sitting in the car on the garage. It was a strain of everything of course. That's why I started going to Dr. Winter. And now it seems though my poor nerves are faded. One shock after another. Because now Dr. Winter was dead. You see he'd been murdered. This is Harry. Harry Bailey. Where have you been? Why? I've been right here Harry. Why don't you answer your phone? I've been trying to get you all afternoon. I must have been asleep. How's the book coming? Oh not very well. I'm afraid Harry. Still still. I guess so. I'm awfully sorry Harry. I know I promised it to you weeks ago. I get it. Those things happen. Listen Emily. I've got a great little proposition for you. It'll make you some money. It'll get your mind off the book for a while. And it'll be worth a million dollars worth of publicity for us. Oh what's the catch? Well I was talking to young Hayes. He practically runs the old man's newspaper chain for him now you know. And he wants you to cover the winter case for the whole syndicate. Oh. Now wait a minute. Before you make any snap judgments. In all the time I've been your publisher I've never given you a bump steer yet have I? But Harry I'm not a reporter. That's just it. You write it from your point of view. The way it looks to the country's foremost woman detective story writer. The clues. The evidence. How it all fits together. Truth is stranger than fiction and so on. You see what I mean? Well I don't know. You see I was a patient of his Harry. All right all the better. Famous man murdered in small resort town. And also happens famous woman mystery writer lived in same small town even was murdered man's patient. Knows everybody with their first names and so forth and so on. Emily this will put your name in headlines in every city in the country. I know that's a trouble. You see well what will Cara say? Well why? What's it to Cara? Well I'll grant you she may have had a slightly exaggerated idea of his importance. But after all she was his man Friday for the past year. And now to have her own mother. Stepmother anyway. Writing it all up in the papers and making capital out of it. Don't be silly Emily somebody's got to write it. And you'll do it with sympathy and honesty and understanding. What's the greatest thing that could happen as far as getting a fair break in the papers is concerned? And it's a chance in a lifetime for you Emily no kidding. Oh I'd like to as I say. All right Harry I'll do it. I had a girl. Now listen I'll have Hayes draw up the contracts right away. Anything you say Harry? Well I'll be in touch. Night now. Good night Harry. Hello Mother. Hello darling. Who was that? Harry Bailey. He wants me to cover the winter case for the Hayes syndicate. See what? I told him I would. Oh Mother. Oh Mother how could you? Why not Cara? Because. Because it's bad enough that he's dead without dragging it through the papers all over again. But it will be in the papers anyway darling. And as Harry says at least I can give it sympathy and understanding. Empathy and understanding. Why Cara? Please Mother please don't do it. Stay out of it. We'll only get more heartaches out of it that's all. Why Cara? Why? You almost sound as though you were afraid. Are you afraid of anything? Afraid? All right then maybe I am. Maybe that's just what I am. Afraid. I had never really understood Cara. She was Ned's child not mine. I was only a stepmother. Not that we weren't the best of friends but. She'd always been a little strange.  And then the shock of losing Ned and this on top of it. There were times when she seemed almost in a dame. It was hard to blame her. The next day Harry phoned to say the contracts were all in order. And I was to report to a lieutenant Han of a homicide bureau. Who would permit me to interview the girl they were holding for the murder. And in general act as my guide, philosopher and friend. But upon appearing at his office. I found a gentleman with his hat on his head and his feet on his desk. Who didn't bother to remove either. And nearly stared at me. Something? I'm Emily Carlisle. I was told to report to you. You're the lieutenant Han? Uh huh. I was told that you would sort of show me the ropes. Uh huh. I deduce from your attitude that you are not particularly pleased by the prospect. I cannot tell a lie. You deduce right. Well isn't this nice. We're not going to get along. I wouldn't say that Miss Carlisle or is it Mrs. Miss. My married name is Wales. I was married to Ned Wales you know. Ah. Suppose we clear the air a little lieutenant. I take it the barrier between us is the old one of professional versus amateur. Dealer in fact versus dealer in fiction. And you disapprove of fiction. I got nothing against detective stories or detective story writers. I even read them myself once in a while. Well laughs. Well that is encouraging. Well what? To find that you can not only read but laugh. Okay. Then just what is the difficulty lieutenant? I don't like to see people tried in the newspapers. I have no intention of trying this girl. What's her name? Clair Ogleby. I have no intention of trying her. All I want to do is present the facts. Tell the story. Uh huh. Well I guess you want to see it don't you. Among other things yes. Unless of course you have something better to do. Oh no no. You're my assignment from now on. I'm in the dog house. Well I can think of less appropriate places. Okay. Why? This is a big case. National sensations, special prosecutors, hullabaloo in the papers, special feature writers like you. Yes. And I'm in a minority of one around here. So nobody likes me. Stop being cryptic lieutenant. Um what are you driving at? They got a big thing on their hands and they want a conviction. I don't agree. About what? About the girl. You see I think she's innocent. That was interesting. The girl was even more interesting. She was about 25 a pretty girl and she was lying on her bunk in the cell staring up at the one dim light in the ceiling. She didn't even look around when I came in. This is Miss Emily Carlisle the writer, Claire. She wants to talk to you. I'll be back after a while Miss Carlisle. Leave me alone. I can't, Claire. I have a job to do. That makes you different I suppose. No, but I still have a job to do. That's what they all say. They've got a job to do. On me. Who's trying to do a job on you, Claire? A lot of smart people who make their living at it, like you.   Why would I kill him? Why would I kill him? Why did you confess to killing him? He was dead, wasn't he? What difference did it make? That's what they wanted me to say, so what difference did it make? Then you didn't kill him. All right, I killed him. That's what you want me to say too. All right, I killed him. I don't want you to say anything, dear. I just want to know what happened. He was killed, murdered. That's what happened. They say you quarreled with him. I dug my nails into him. I wanted to hurt him. I was blood on my dress, and so I burned it, and they found that. Then when I heard what had happened, I ran away, and they found me. Oh, they've got everything fixed just fine. I had a job to do, that's all, and they did it. And as soon as they get it over with, the better, and then everybody will be happy. Maybe even me. Why did you quarrel with him? Have you ever been in love with some man, and then one fine day you found out you were just the last of a long list of other women? Have you? Have you? Yes. As a matter of fact, I have. Then you know why I quarreled with him. Yes. All right, then, and I'll tell you something else, too. I didn't kill him, but now I wish I had. Do you hear me? I wish I had!  First she said she had killed him, and then she said she hadn't. You didn't answer the second part. She indicated you have certain evidence. Okay, come in here. The DA's got the original sample, but the picture should give you a rough idea. Oh, what's that? A piece of a dress that was found under the bed. They match it to the dress she burned, more or less. And what's that plaster thing? Cast of tire marks.  Oh, I've used plaster cast of tire marks, myself and my books. But they look a little vague. They are. You know something, Lieutenant, I'm inclined to agree with you. About what? About the girl. I think she is innocent. So you can write it from a hood den at angle, huh? Okay, Lieutenant, if you please, and a little more attention to detail, by the way, why is everyone so anxious to believe this particular girl did it? Because they think they can make it stick. Why look further? Because it's good for them. They make their reputations that way, just like your boss makes circulation. Let's face it, you and I know what Dr. Winter was like. There must be a dozen girls in this town who have just as much reason for killing him as this one. What I said. As for the confession, she's obviously an hysteric. And it's for this stuff. I don't know much about tires, but this dress pattern is as common as a cotton handkerchief. There must be 50 of them within a mile of where we're standing right now. Same goes for the tires, I've told them all. Then there must be something wrong with your method, Lieutenant. Now, what do we deduce from all this? I'll tell you what I deduce. What? As a woman who's killed a man in this town. A murderous. A murderous that's still on the loose. For Suspense, Roma Wines are bringing you glorious wants and then murdered by the book. Roma Wines' presentation tonight in Radio's Outstanding Theatre of Thrills. Suspense. 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And now Roma wines bring back to our New York soundstage Gloria Swanson as Emily Carlisle in Murder by the Book, a tale well-calculated to keep you in suspense. At first I was quite excited about the whole thing, about covering a murder case, I mean. It was good for me. It took my mind off myself. The book I should have been finishing and couldn't. And poor Ned, being drowned last summer, that had been more of a strain than I even realized. I knew that now. Not that I was terribly fond of Ned, but we had been as close as we ever were. Not just as close perhaps, but it had been a shock. That's why I'd been going to Dr. Winter myself. He'd as much as told me that the cells I had were a direct result of what happened to Ned. Oh, it shows you how tiny and yet how strange our little world can be. Here I was writing up the case of Dr. Winter's murder for the newspapers. Of course, right away I discovered that the evidence against the girl they were holding was all circumstantial. And Lieutenant Han got me prints of the pictures, the piece from the dress they said she was wearing, and a tire mark. And I went out to do a little checking of my own. First I went to Gorman's department store. Actually, it's the only real store for women's things in town. Well, well, well, Miss Conner, long time no see, eh? What can I do for you? If you could identify a dress for me, a certain dress. A dress? Why, sure. What kind of a dress do you have in mind? No, I don't want to buy one. I just want to find out about one. A particular dress, this dress. That this picture was taken of? That's only a piece of it, of course.  Yes, you've sold quite a few of them, haven't you? Say, I hear you're going to write up this winter case for the papers. That right, Miss Conner? Oh, yes, I am. As a matter of fact, at this dress... Oh, I know this dress all right. We had him last spring. Sold like hotcakes for a dozen of them. Did you keep any records of who sold them, whom you sold them to? Can I get a list? No, no, no complete record. Mostly cash sales, you know. Made up of a partialist. That's all a partialist. Well, that's what I want. That's better than nothing. Going into competition with the police department now, eh? No, I'm trying to help them, Mr. Gorman. You give me... You'd better see them about that yourself then. Lieutenant Han gave him the list three weeks ago. You'd better see him. Oh, I didn't know he had one. He never told me. Cops don't always tell everything they know, eh? You go see Lieutenant Han. He's the man you are to see, Lieutenant Han. I felt a little silly. Why hadn't he told me? But then, of course, I'd never asked you. The big stop was Morton's big service station on the corner of northern Maine. They did practically all the tire business in town. How do, Miss Carlisle? Fill it up? Well, yes, I guess so. But I want to ask you something. Sure, Miss Carlisle. What is it? Well, you see this thing? It's the imprint of an auto tire. Oh, from the winter case, eh? The cops was already in here. I heard you was working on the case, Miss Carlisle. In a way. And I was trying to find out about this tire. Well, that tire, ma'am, that's a 616 Goodstone. Pretty new, too. You can see from this middle tread here. I don't see how anybody can prove much by this here. Do you sell many of these? Uh, what did you call them? 616 Goodstone. Oh, yeah, plenty. And that's what I mean. I don't see how you can prove much without that tire. You find them on all kind of cars. I know, but... Well, look here. You got them on your own, Miss Carlisle. Same kind. 616 Goodstone. Almost new, too. You see what I mean? Oh, yes, uh, I see. Yeah, plenty of them kind of tires around. Do you want that tank of gas now, Miss Carlisle? No. No. Thank you. Never mind.  Let it always handle things like that. And then afterwards, Cora had done it. Cora. And of course, as a boy had said, there were hundreds of tires like it. Hundreds. Cora wasn't home yet, and I wandered around the house and tried to think, but I didn't get very far. I was afraid of one of my headaches was coming on. I decided to try and write my first article. When I sat down at the typewriter, I remembered I hadn't put the cover over it last time, and oh, it was all dusty. I went to the room closet and rummaged around in the basket and kept there for old rags. I just started to dust off the typewriter, and I noticed it. The rag I held in my hand. It wasn't just an ordinary rag. It was a piece of a dress. And it wasn't just an ordinary dress. It had a cute little red and white print pattern. The kind of the dress the police said was worn by the woman who had murdered Mr. and Dr. Winter. It was then I heard Cora coming in. I think they asked us to rag in my hand into the desk. Mother, you're home. Hello, darling. Been shopping? A few odds and ends. What have you been doing? Oh, a little of this, a little of that. Cora, what about the car? What we need new tires pretty soon? Right now I had new ones put on all around only a while ago, you remember? I had forgotten. When was that? Oh, six weeks ago, anyway. Then it was before? Before what? The murder. Well, you stop it. Do you have to go through with this thing, Mother? It's better for me to write it than some stranger, don't you? If you wish. But it's so different from what happened in the story. For instance, I can't even remember what we were doing the night. The night it happened. Can you? We were home. Are you sure? Don't you remember? Isn't it silly? You had one of your headaches. I was in my room. You were in yours. Then I was. I sleep all evening. You were? But you don't know. You weren't with me. What a pity. I'll stop. Oh, Cora. Yes? Whatever happened to that old print dress? It was yours, I think. What print dress? You know, with a red and white flower print. You did have one like that, didn't you? I haven't seen it for quite a while. But it couldn't just have disappeared. The last time I saw it, you had it. Don't you remember? No. Would this be it, Cora? Oh. So this has all been a cross-examination, has it?  Well, I won't stand for it. Do you hear? You can do anything you like about yourself, but I won't let you drag me into it. I won't. You were in love with him, too, weren't you, Cora? When I woke up, the sun was shining, and I was lying on the bed in Cora's room, and Cora was gone. I made some coffee, and then I went down to see Lieutenant Harmon. What's the matter, Miss Carlyle? You look sort of played out. I had rather rest this night. I've been thinking the thing over, Lieutenant. I've been thinking about a lot of things. Yes, you've been doing a little checking up by here. Yes, Lieutenant. Why didn't you tell me you had that list about the dresses? Was it because you knew that someone in my house had bought one of those dresses? Speaking of your stepdaughter, Cora Wales. Yes. We didn't know about it, of course, but we knew the same thing about a couple of dozen other women. It didn't make much difference. Got any new ideas? Lieutenant, I've been writing a new book or trying to about a murder. A woman who killed her husband. I didn't know how to finish it, but now... Look, it's all sort of mixed up in my mind, but you know the old theory about a murder will always return to the scene of the crime. I don't get it. I know.  Wouldn't they? You still going on the theory the Ogilvy girl's innocent? I know she's innocent. You know. That's pretty strong talk, Miss Carlyle. Well, call it woman's intuition. Call it whatever you like, but I just know that there's someone... Look, Miss Carlyle, maybe I had you wrong yesterday. I can see you're not kidding about this thing. I'm not talking about now, but if you really got something, you better tell Papa. No. No. You say you think somebody's going to come back to the scene of the crime? I don't know. I don't know what I think. I just know... Look, Miss Carlyle, I don't like it. You're upset. You're frightened. I want to help you. No. No. I'll have to do this my own way. Do what? I don't know. I can't very well use a rubber hose to get it out of you, but do as part of my job. What? What's part of your job? To see that nobody else gets killed around here, including you. I could feel a headache coming on as I left his office. I almost ran to my car. All I could think of was that I had to get home before it happened, but it was coming over me awfully fast, faster than it ever had before. The house was empty. I threw myself on the couch and pressed my hands over my eyes. The pain was horrible, horrible. And then suddenly I had the feeling that I wasn't alone, that someone was standing there, standing over me, someone I couldn't see, someone who was crushing my brain, squeezing my temples on a kind of terrible, invisible vice, someone who was trying to kill me.  She saved TV, or heavy. I clipped into the room very awfully. I had a heavy poker or something in my hand. I clipped it very softly behind her. I raised the poker and then she ran around. She saw me. You knew it wasn't an accident, didn't you? You knew you didn't. You didn't just drown. You knew I killed your father. I pushed him and when I went to Dr. Winter, he found out too. Something buried in my subconscious, he said, and he made me tell him. He told you all that, Cindy.  I hear the doctors keep talking about schizophrenia. That's a double personality, you know. They seem to think I did all those things without even knowing it. Drowning Ned. Trying to kill Kara. That's what the cells were, they say. The other personality. Like Dr. Jekyll and Mr. Hyde. But I wish I could talk to Dr. Winter. I went to him first about the cells. He said he could cure me if I told him the truth. Only of course I can't talk to him now. He's dead. I killed him. In just a moment, we will hear from Gloria Swanson, tonight's star of Suspense. Presented by Roma. That's R-O-M-A. Roma wines. America's largest selling wines. Yes, more Americans enjoy Roma than any other wines. That's because Roma wines taste better. Taste better because Roma selects and presses only the choicest California grapes. Then these natural juices are guided unhurriedly by Roma master vintners and wine making resources unmatched in America to full taste richness. These Roma wines are placed with mellow Roma wines of years before. And from these, the world's greatest wine reserves, Roma later selects for your pleasure. Treat your family and guests to the better taste of Roma California wines. For everyday use or for friendly entertaining, serve amber Roma sherry, ruby Roma port, or golden Roma muscatel. Roma adds so much to your pleasure, yet now costs so little that you will want to keep a supply of better tasting Roma wines on hand. Remember to ask for Roma wines. America's largest selling wines. This was a great pleasure to appear on tonight's broadcast of suspense. Next week, suspense will originate from Hollywood, when Roma wines will bring you Vincent Price. Good night. Tonight's suspense play was written by Robert L. Richards. Next Thursday, same time, you will hear Mr. Vincent Price as star of Suspense. Produced fortunately by William Spear. This is CBS for Columbia Broadcasting