Hi, and welcome to Dare to Dream video and podcast, and it is my pleasure to be with you. And I guess when I say that, what I really want to know, because so many of you follow me through the podcast site, whether that's speaker, iTunes, or tune in, or a Stitcher, or Libsyn, or, you know, yada yada, wherever you're listening to me, I just want you to know if you ever like to check out the visuals, I highly recommend it, because I think for me personally it takes it to a heightened experience when you get to see an interview such as this, and you actually get to see the person, and their energy, and the animation, and the synergy that gets created. And maybe my reactions and my guest reactions. So for those of you who love the visual, check it out, youtube.com slash Deb on the radio, and for those of you who know audio, listen to my car, I know lots of you who like to do that, or your iPhone, or however you download the information, feel free to keep doing that, but just know you have options, and I love options. So this is Dare to Dream, and my guest who's going to be on a little bit later is Anita Morjani. It is such a pleasure for me to get to know people out there who actually have a really big presence, and for whatever reason did not come into my sphere until now, like, God, God, this is perfect timing. And she's a New York Times bestselling author of the book, Dying to Be Me. She's a speaker and intercultural consultant for multinational corporations. A little background in 2006, after suffering cancer for almost four years, Anita's organs started shutting down and she slipped into a deep coma. She was in that coma for 30 hours. She was rushed to the hospital, and she crossed over to the afterlife during what is referred to, and we all know this NDE or near death experience. So she came back here with choice. She chose to come back, and she has a lot of deeper lessons that she learned and a lot of things she's going to share with us. And I'm excited to get to know that. I also want to thank my sponsor. I really love you guys, I have to say, first of all, thank you for creating Who You Are, Thinkific, the software platform for anybody who's a small business and entrepreneur, author, speaker, healer, you got to check this out. So it's thnk.cc slash deb. You're going to get discounted prices for Dare to Dream Only. And why I bring it up is because a lot of entrepreneurs are working too hard and you want an online platform where you can sell your programs and your products with ease, drag and drop. It's easy, it's beautiful. You can make passive income. And I love them because when they heard my story about my radio station, I never asked. I was actually just calling them for very business type purposes because I chose them over all the other platforms to put my goods and wares up on in order to sell. And without a hitch, they heard the story and one of the owners there said, we want to sponsor you, we're going to help you. And that, so two fold, what a beautiful generous act. And I thanked them for that. And that was, God, God is saying to me, source, you're ready to go on camera. It's time. So thank you, I thank you. And again, for those of you who want the special Dare to Dream prices and the lifetime of support, which is priceless, go to thnk.cc slash deb. So who am I most of you know me on the show and on this podcast, but I am also a media visibility strategist out into the world. And I help you to create a unique and fierce presence through coaching to write a book, taking your book to a guaranteed international best seller and getting you scheduled on media interviews. I'm a certified coach. I help my clients stop living in the shadows so they can stand out in the light and fulfill their purpose. And boy, if I'm talking light and light workers, y'all have some purpose right now. So don't be afraid of visibility. Let it work for you and rock what you're here to do. So my guest, Anita more Johnny, you've already heard about the cancer, the coma and the choice to come back amazing because when she was there, she was receiving powerful truth and choices, physical form to come back to earth or continue off into this new realm and she chose to come back. And when she regained consciousness, her cancer began to heal. Amazing doctors. She was free of countless tumors and cancer indicators within weeks. She's been a featured guest on Dr. Oz on Fox News, the Today Show, CNN's Anderson Cooper, 316, the National Geographic Channel, as well as the Pearl Report in Hong Kong and Head Start with Karen DeVilla. If you would like to learn more about her, go to Anita or Johnny.com. It's M-O-O-R-J-A-N-I dot com. Anita, welcome to Dare to Dream. It's wonderful to have you. Wow. Thank you for that beautiful introduction, really. And I'm honored to be here. Me as well. And you have an incredible story. And before we get a bit into the story, what I'd really like to know is the right now. So what is the work that you're doing out in the world right now? So right now I am writing my third book. And I say my third book, third adult book because I've, so this is my third adult book, but I've done two children's books as well. And I am constantly out speaking. There's the potential of a movie being made by Hollywood of my story. So there is like, yeah, a lot of balls in the air right now. That's what right now is I'm also working on an online program. So I'm just juggling things and shifting between one project and another all day, every day. I'm curious when you say that and all the balls in the air, are any of these things that you put energy into an attention on or are they coming to you? They're coming to me. I don't believe in chasing and pursuing because this was one of the biggest lessons I learned in my near-death experience is that when you go after things, you're basically sending yourself the message that these are not rightfully mine or I'm not worthy of it. So I have to really work hard at chasing after it. But what I learned is that all I have to do is love myself and be who I am, be authentic, be myself. Don't be afraid to be myself fearlessly. Because when we are ourselves and we love ourselves enough to be ourselves and know that we're worthy and deserving, then whatever is truly ours just comes to us. And it doesn't mean you don't work. I work harder than I've ever worked before, but I don't go chasing after things. I select what feels right from what comes to me and I work on those. I love everything you just said. And there's a real peacefulness, right, a surrender to the flow of life about that. And also it seems to me it actually increases capacity to receive when you're a physician. Yes, because one of the things I've found about people who are in this genre, beautiful spiritual people who do this kind of work of speaking, of writing, of teaching and healing, this kind of work, they're very good at giving, but they're not good at receiving. And what happens is when we turn off our receiving channels, we start to become drained. We become drained and our energy kind of dries up. And then we find that we can't continue doing what we're doing. And so this is the big mistake that many of us make. And I realized that really the priority is to take care of myself so that I can keep doing what I do. Okay, this is big. And I'll tell you why I have goosebumps. I have a video thread with two dear friends. I'm not going to name them because they may listen to this.  And the big thread that we've been sharing between ourselves is the thing that we keep hearing is I'm not taking care of myself. I'm exhausted. I'm worn down. I'm getting sick. I still need to do all this and I can't seem to extricate myself from it. I don't know what's next, but I can stop doing this. And I have, listen, I've been guilty of that most of my life, frankly, I've sacrificed myself. What I'm finding is that I have a ferocity right now. And so I told them 2019 is hashtag me first. I figure out what this well needs. I can fill it up in whatever capacity I need before I even consider going out there. And so it's already taking place. Like it's been gearing up to this and getting bigger and bigger. And I really want you to address this because I think this is predominant right now with people of no idea. They know they want to. They know they need to. But how the heck do I disconnect in order to step into that? Wow, okay. So this is the area that I am really working on right now. So in order to so to backtrack a little bit about my own life, why I work on this area of telling people they need to take care of themselves and they need to do it. It's more important they do that than take care of other people because the world needs them. So here's the thing. So I used to be a people pleaser and I pretty much would please people to the point that I became a doormat. And I was always thinking of other people first. I was always running myself ragged feeling everybody else's problems were bigger than mine. And it was exactly that I was helping people with cancer. I would be there for them. I would feel guilty if I did anything for myself. If someone else was suffering or struggling, I would feel who am I to do this for me? How can I even go shopping and have a good time when my friend when so and so is has cancer and is in the hospital and needs me there. So everybody came first. Everybody's problems were bigger than mine until I got diagnosed with cancer. And the emotions that went through my mind were really interesting because even though the first emotion was fear, it's like, I can't believe I have cancer, you know, and but the second emotion was, Ah, now I get to slow down and take care of myself. And this is the key that I tell people, you don't need an illness to take care of yourself. Your body is really wise and smart. And it wants to slow down. It wants you to take care of itself. It needs recharging just like your smartphone. You can't keep running it on a on a dead battery or a drained battery. So your body then manifests something to get you to slow down. And so this is why I actually tell people, you need to love yourself like your life depends on it because it does. And I've also noticed that from the people who write to me, the ones who are most susceptible to doing this to becoming doormats and people pleasers like me are empaths because we feel what everyone else is feeling. And because we feel what they're feeling, we need for them to feel good before we can feel good. And but here's the downside, the shadow side of that is that because we have this need for everyone to feel good, we attract people that maybe are bottomless pits, but just need for someone to make them feel good all the time. So we will, you know, so we're on this never ending treadmill because we think I'll feel good as soon as I make that person feel good. But what if you are because of the way you are, you're attracting people who are only attracted to you because you need them to feel good all the time? Do you see what I mean? I do. And so those are the kinds of relationships I was attracted to. And I continued to try and make people feel good even while I had cancer. The cancer progressed. I had over a period of four years, I ended up having it mystasticized and I had stage four lymphoma and I reached end stages where the doctors said that these were my final hours. I had tumors, some of them the size of lemons or golf balls from the base of my skull all around my neck, under my arms, into my abdomen. My lungs were filled with fluid.  I was in really bad shape. But even in that shape, I would worry about like, I didn't want visitors because I would think, if visitors come, I have to take care of them. It never occurred to me that these visitors were coming to take care of me. It was like, I have to put on my best face for them. I have to do this. So having visitors was a drain. I didn't want anybody to see me or come and visit me.  It was actually death. It was the NDE that where I realized like, oh my God, I have, you know, that's when I really realized that I have been sacrificing my own life to take care of other people and I never took care of myself. And the most important thing I can do is love myself, value myself, know that there is a purpose for me to be here. My purpose is not to be everybody else's doormat. And to know that only when I take care of myself can I actually serve my true purpose, which is what is needed here. And in serving my true purpose, I end up helping more people than if I was running around being everybody's doormat. Totally. So I am now wanting to go back to the near death experience.  So take us through that experience and what happens? What happened to you? What did you experience? How did this all happen? So I was in my final hours, my organs had shut down and I went into a coma and the doctors basically told my family that I wasn't coming out of the coma and this was it. So, but while I was in the coma, I was aware of everything that was happening around me. I was aware of my, excuse me, I was aware of what the doctors were doing. You know, they were poking needles into my veins and tubes and I was aware of everything they were saying and what my family was saying. But then it was like my awareness expanded. I was aware of things that were happening beyond the hospital room. I heard conversations between my husband and the doctor that were taking place outside in the hallway at the nurses station. But it was as if I had left my body and the further away or the further away from my body I went, the more I was experiencing, I felt more expanded. But I could see my physical body lying there on that hospital bed and it looked so small and insignificant because now I was feeling incredible. Like all the pain was gone. All the fear was gone. I used to fear cancer. I feared death and I feared the treatment of cancer. All of that fear was just gone. I just felt incredible. And then I felt as though I was surrounded by loving beings. I recognized some of them as my own relatives from this lifetime who had passed away. But I didn't recognize all of them. I mean, I could tell some of them were just basically, I guess you could say guardian angels, like just beautiful, powerful beings that were there to guide me. And they were all there like they were welcoming me. And it was the first time I felt loved so unconditionally. And I understood that I had always been loved, but I didn't know that. I just didn't know I'd always been loved. Because as a child I had been bullied and I had struggled with different things. Like I grew up in a culture and a race that was different from my own. And so I experienced discrimination. And so I never knew that I, in fact we all are, but you know, I never thought it of myself that I mattered. That I was someone who had a purpose and that I had people looking out for me. And I guess I never knew that we all did. I just believed some people were more significant than others. And I realized that this is there for all of us. We just have to realize it. We just have to become aware of it. I also understood that in actuality we are far more than five sensory beings. We are six or we have six or more senses. You know we all have intuition. We are all born with as six or more sensory beings. But we have been conditioned to believe that we are five sensory beings. And can I ask you when you say six or more, and you include intuition, totally makes sense, are there others? Well I think there are different grades. For example, I think that you know some people are just full-blown clairvoyant. Where they can see the spirits of other people and they become channels and readers and they contact your deceased loved ones. Other people just have this strong knowing and connection of their own purpose and why they came here. So I think there are different gradients. And the reason I say six or more is because I don't want to just limit as one sense, as a sixth sense. Whereas I think that the reason why we don't understand it so much is because we have suppressed it from the time we went to school, I guess. We have suppressed any other sense beyond the five physical ones. And because we've suppressed it, we haven't even developed a language to express it. But whereas if we embraced it and it was part of our learning, part of our schooling, part of our education, and there was language to talk about it, we would have explored it and we would have had language and words to describe deeper into the different gradients of what is beyond these five senses. So basically I'm talking about anything that is beyond these five senses. Does that kind of make sense? Totally. Yeah, that's cool. I like it. Uh-huh. Yeah.  You know, and on the one hand, if you don't have sight, your intuition is developed. But think about a world where there's no eyesight, then the language that you develop will not have anything that you need to be able to see. For example, colors. There's no way to identify a color unless you have eyesight. So you wouldn't know, for example, that the sky is blue unless, you know, you wouldn't be able to differentiate, say, two plates. If one is blue and one is pink, but they're identical in every other way, and you're holding them, and if you don't have sight, you're like, no, they feel exactly the same. And so if we lived in a world where nobody had sight and we were all born without sight, the words for colors wouldn't exist. You would not have blue, pink, green, you know, like the entire spectrum of colors would not be in our reality. So in the same way, because we've suppressed our intuition, an entire spectrum of words would have been developed, had we accepted intuition as being as real as our other five senses, our sense of sight, our sense of smell, our sense of taste, intuition is actually as real as those are the five, but we have neglected it, in fact, to the point of labeling it as our imagination, which is crazy. It's as real as the other five. And if we learned to accept it, then we would have developed a language for it. Like, and I know many people feel this way and is that when I was a child, I used to see things, I used to see beings, but I was told it was my imagination and I started to fear it and I was taught that ghosts are to be feared. So I started to fear it and because I feared it, it stopped happening. But if we embraced it, we would have language for it and we would identify that these are our own relatives here to help us. Amazing. So you are there.  You're feeling a euphoria and a freedom you have never felt before. Yes. And what happens next? So I met my dad who had died eleven years prior to this experience and he was there to greet me and I learned like a lot of things like the things that I just said to you. I learned that being, that we are very much six or more sensory beings, that intuition is very real, that we had suppressed it. I learned that I had to love myself, like my life depends on it, and that it's not selfish to love myself. It's in fact imperative because that's the only way that you can fulfill the purpose and the intention with which you came out into this world. And then when I started to realize all these things, I started to wonder like, how come I'm only finding this out when I'm dying? It's such a waste. Why didn't I know it when I was born?  Every single one of us is born knowing that we have a purpose and we're coming here to leave the world a better place than before we came, but we forget our purpose and we get conditioned with different things. And so anyway, I reached a point and I'm kind of, there's a lot to this and I could talk about it for hours, but I reached a point where I was made to understand that this is as far as I could go. And if I went any further, I wouldn't be able to turn back. Now, no part of me wanted to turn back because I had just left a sick and dying body. I had been suffering. I'd been in pain and fear, so no part of me wanted to turn back. But that was when my dad said to me, now that you know the truth of who you really are, if you choose to go back, your cancer will heal and it'll heal very quickly. So, I want to say also that in that state, I was in what I call a state of clarity where everything made sense.  I used to think God was like a being and I used to project human qualities.  I don't feel that anymore. God is the collective of all of us, all of energy, all the universe. And I became one with that energy. So, it's like a state of clarity. So, it's not like you have some male God telling you, this is what you need to learn. It's almost like you awaken to this clarity. It's like, I get it now. Oh, my God, this makes sense. I understand why I had the cancer. It's more like that as opposed to somebody, you know, talking down to you. And it's like being in a state of all that is where everything is known and like having a glimpse or emerging with it for a brief period of time where it's just so clear. I understood how every thought and every decision I had made during my life had somehow contributed to me being that person who got the cancer. And so it was with this state of clarity that my dad said, now that you know this truth, you need to go back. You need to go back and live your life fearlessly. And when I really got that, I did. I made the decision to come back. What was that like? So, you make a decision and does something happen quickly or was it a transition and graceful? Was it abrupt? It was really like literally immediately that when I made the decision that I started opening my eyes and coming out of the coma. However, yeah, so even though I was opening my eyes, however, my brain hadn't adjusted yet. So I couldn't differentiate between that side, that realm and this realm. And it was like I had one foot on each side. So as I was opening my eyes and I'd been in the coma for about 30 hours, like not even two days. But I was opening my eyes and my family were like ecstatic.  And I said, and so I was talking as though I was still on the other side. I said, dad is here. Dad says it's not my time. And so they were wondering like what am I saying? They couldn't figure it out. And then I started to say things. I was like completely, like when I put in both worlds, yes. And I was mixing both worlds up. And I was saying to my husband, didn't the doctors say these were my final hours? But he's wrong because dad says it's not my time. I'm going to be fine. We can take these tubes out. And they were like whoa no don't take the tubes out because and the doctors came rushing in and they said I was still really critical. But what was blowing everyone away was that I was relaying to them conversations that they said there was no way that I could have heard. Because they were, you know, they said when I said but didn't the doctors say these were my final hours? My husband said oh my god there's no way you could have heard that. We said that outside the room down the hallway. That's where the doctor told me. And so things like that. And then I said isn't that the doctor that was putting the tubes into my veins? And that doctor said you couldn't have seen that. You were in a coma. And so that kind of blew them away and they knew something had happened. But it took about three or four days for me to start to realize what had happened. But the tumors were just shrinking. They were just like they were melting away and the doctors couldn't explain it. And one of the doctors, my oncologist said I don't even know what to write in the medical records because your tumors have shrunk 70% within a week. And he said I have no explanation for what's going on. And in three and a half weeks they could find no trace of cancer in my body. Wow. That is amazing. That is such a beautiful story on every level. I mean first of all from the standpoint the lessons you're already realizing as you're in critical stages of cancer that you've been taking care of everybody. You have not been taking care of yourself. The thing you feared the most is actually occurring to you. And the experience of death you feared the most is imminent at this point. And then the fact that you transition, it's like so much grace to be held and loved through that experience, to have that incredible, you know, expansion. The all, like molecules, the all that is, the energy is everything on a quantum level and yet be able to have that kind of intimacy to know you've always been loved, you've always been held, like most of us you just didn't know it or had been taught otherwise. And the choice you're given and the bravery to come back. I do have to say I love the idea that your dad gave you a bit of a guarantee.  You won't have to be in that anymore. So that's like, I'm sure helped you a lot to make that choice. But I also love the fact of coming back and that everybody was mystified. And especially the doctors because that's a point when science and spirituality are married, which I feel is where we should be fully existing right now and and instead of an or. And you know, I don't know where that would take them and how that would impact their life or their practice, but it is there for them to do so. And I know when you came back Anita, that you had a lot of deep lessons that you learned and started to employ. And I want to get into that in the next segment and find out what it is you came back with that has created who you are right now. And we're just going to take a little brief break to say you are listening to Dare to Dream podcast. This is Debbie Dashinger and I'm thrilled that you are here with us listening to this amazing conversation. And I hope it's impacting you and maybe some of the life choices you've been making and can potentially make differently going forward. If you would like a free gift that I give to you about how to gain free publicity, how you can get interviewed, use publicity to become the go to expert in your field so your tribe can find you, go to debbiedashinger.com and download it. It's D-E-B-B-I-D-A-C-H-I-N-G-E-R dot com. Get your free gift. And if you are just starting to watch or tune in after we've begun, this is Debbie Dashinger Dare to Dream and my guest today is Anita Morjani. Her website is AnitaMorjani.com. Before I open up Anita to the broader idea of the deeper lessons there's something you kept saying that is for me very big the idea of self love and you've run it up several times and I know it's something we all talk about right self love self love. You know you can't love anybody else you love yourself and I know that you say that love is not a luxury and that love isn't conditional it's our birthright. I want to know from you the importance of love and also if self love is so important how do we actually get there what is it we need to lower get out of our way invite in let me know how do we actually create self love so that is a great question so the thing is currently a lot of people believe that self love means loving this physical body which is true it is loving this physical body but it's much more than that so people say to me that you know I take care of myself I follow the right diet and all these kinds of things and so they tell me this and they say I love myself but still my life isn't quite going the way I want it to or they say I'm doing the affirmations and I'm liking how I look or whatever but my life isn't working the way I want it to so what I tell people is that self love is realizing that you are more than just a physical body and that you actually have a greater purpose and it's about allowing yourself to be who you are so this is a big topic for me because I do entire workshops on this topic so I'm going to try and condense it right down I actually do retreats on this topic and I'll tell you why it's such a big topic because I tell people that your what you see your physical body is like the tip of the iceberg so you know if you know an iceberg what you see above the water is only about 20 percent of the entire iceberg if you went underwater the what's under the water is actually bigger than what you see above water so in other words even with us with the human being the spiritual being this physical part we see is only a small percentage of the non physical part and that is one of the biggest lessons I learned when I was on the other side that even everything my physical self had been through I have been through bullying I have been through being racially discriminated against I've been through different various struggles I've been through having cancer but the realization in that realm was oh my gosh but this physical body has been through all that but what it's done is that it's enriched the spiritual body which is so much greater and it's made this spiritual body more powerful more deeper and more able to to fulfill its purpose of changing the world or being bigger and being more confident in doing what it needs to do but the but the first thing you need to do is to realize that this physical body is not the whole you it is only like a fraction of you it's only the tip of the iceberg so that's really the first part of it and then the second part is getting in touch with the whole you and finding the purpose of the whole you and why you're here and when you put things into context it's like I wouldn't change anything that happened to me none of it because everything that I have been through all that struggle all that suffering times when I have wanted to change to end my own life today has put me in a position where I can help so many more people than if I if I still believed I was just that little person that little tip of the iceberg who was running myself ragged being a doormat for every person that came my way today I can actually write and speak and stand on stage and shout from rooftops what it is to understand that you are actually an empathic being the world needs you you need to step into your power and you are much bigger than you think and and I can give people tangible examples from my own life where people will relate people who are thinking of ending their life will relate to what I'm saying people going through bullying who going through racial discrimination people who are going through cancer or the fear of illness they all relate to what I'm saying and so this is why I wouldn't change anything wow so that's yeah so I guess the big part of loving yourself is realizing that your physical self even though you do have to take care of it that's not all of who you are you're just the tip of the ice iceberg I just produced an anthology book called I am still here trials turned into transformation and I did it for the exact reasons you're saying I went to an ending of a nine and a half year relationship that was actually pretty traumatic and it took me and yeah it took me at least a year to get back on my proverbial feet and to want to even live so I really intimate intimately understand you know and again sacrificing myself somebody else's business took me down and it really was hard to refine myself but I have a lot of amazing healers in my life and God bless them for really showing up like that was totally the angels on the other side not going to let you go and when I came out the other side I felt so powerfully about it you know there had just been the deaths of Kate Spade and Anthony Bourdain yes which crushed me because I was a huge fan of Anthony Bourdain's and I it was mystifying and yet I intimately understood and I thought I have to do something because so many are suffering and so I gathered authors who had also contemplated from various walks of life and through something so traumatic but found their way to come back even better more whole more healed and we each wrote a chapter about our stories in the hopes that we can help others out there so I it just feels like moved when you're talking about this and when you're mentioning the love and the lessons one thing that I know Anita because I know a lot of people have been through near-death experiences and the pattern I've seen is that they go into a near-death experience one way they actually pass other side choice and then choose to come back but they're different different talents and skills they have different ways of thinking and abilities was this so for you oh a hundred percent a hundred percent I mean before the near-death experience I was that doormat I was that person that was self-sacrificing I was that people pleaser I was the person who got cancer and and what I found after the near-death experience was that it was it was really hard because I had changed so dramatically because I understood that that person who I was was the person who who got cancer in other words if I went back to being that same person I would only get cancer again that's so make sense I so get that wow okay yeah and so this is why I talk to a lot of people who have cancer or who have had cancer because many people who have had cancer have this fear that it's going to come back and I talk to them about that fear and I tell them that person got cancer you don't have to be that person anymore it's not a physical illness and this is the part where I'm really going into stuff which is highly controversial which people who've had cancer people who are empaths people who are on this track they will understand me and I have enough and I know enough people who do understand me and get what I'm saying but it's a very provocative and controversial amongst maybe the medical mainstream and and it is exactly that that the fear of cancer is a bigger disease than the cancer itself and in order to get out of that fear I actually help people to find the pattern in their lives that brought them to that place where they got cancer and they find it very easily because here's the other thing I've noticed and I want to say there's no research to back this up but I'm purely going by the people who have come to my events and who have written to me everybody who's written to me who has said they have cancer are empaths and they are people who have spent a lifetime of serving others making others feel better who have believed that it's selfish to take care of themselves who have bought into the belief that not only that it's selfish to take care of themselves but also that the work the spiritual healing work they do has to be done for free so they're struggling financially and they've also bought into the belief that the ego is bad we have to suppress our ego and the thing is those beliefs that spiritual that we shouldn't charge for spiritual work that we have to suppress the ego those beliefs are not good for empaths they work against empaths and that is one of the things I learned when I was on the other side and so our body gets so tired I used to suppress my ego because I believed it was it was bad that we're supposed to transcend our ego suppress our ego so I would squash my ego down and every time I wanted to do something for myself I would feel no no that's my ego I have to keep serving I have to keep serving other people and I squashed my ego so small to the point that I became invisible that my needs were not honored that is a typical empath thing to do Dee, this is so awesome I just know there's so many people resonating on any part of that spectrum so foes again we're going to come back I promise you deeper lessons in this and also I want to go a little bit into law of attraction and healing power of transformation so we can really do a full circle here remember the amazing sponsors and I thank them thank them thinktific it just seems like thank and thinktific go together and if you want a short demo of their online courses and their membership platform for entrepreneurs they are the online education platform for independent entrepreneurs and creators to grow their business with online courses get your Dare to Dream Listener Special Rates thnk.cc slash deb and I want to encourage you as far as Dare to Dream goes subscribe leave a five star review it's so funny I hear from people all the time I download your shows all the time it's like awesome why don't you subscribe we'll come right in your inbox and also if you leave a review by the way what you're actually doing it is a great service because you're letting people who will benefit from this conversation will enjoy this conversation basically our tribe know that this exists so keep doing that so I want people to be able to enjoy even more than they already do at a bigger and bigger rate the amazing guests who come on like Anita or Johnny today so Anita yes big promise deeper lessons tell me amongst all the amazing things you've been sharing which already feel so profound what else did you learn that felt very deep and transformational to you Daphs there were so many so let me start with this this particularly applies to people who are empaths and people who are super sensitive and particularly though full-blown empaths that if you are somebody who is super sensitive or you are a full-blown empath what that means is that you feel things very deeply you feel you're connected to a world beyond this one and so you can feel other people's feelings within you now what it means so in a way it's a double-edged sword because on the one hand empaths are the ones who are most likely to feel their intuition to feel things beyond this world but the double-edged sword is that empaths are also the most likely because they want everyone around them to feel good they are also most likely to listen to everyone around them so the biggest thing I learned is that instead of giving my power away to everyone outside of me trying to quieten all the voices outside of me I had to give more power to my inner voice so in instead of having an outside in world of the view where the outside world is real I have to react to what's happening outside no as an empath I had to refrain from doing that and go inside and react to what my inside was telling me that was the biggest thing I learned and that has been so key and so important to me and I know that when I lose my way it's because I've been giving my power to the voices outside of me and usually the more aggressive voices are the ones we end up giving our power to and we have to stop doing that we have to be aware that we have a tendency of doing that and we really have to take the most the most powerful voice as the one being inside of us we have to tune in we have to sit quiet we have to connect with nature do whatever we can but always check in first but empaths because we're so eager to please everyone outside of us because we feel what they're feeling we tend to do it the other way and so I say it's a double-edged sword because empaths have the deepest connection to the inner world and yet tend to give our power to the outside world so this is so big this is like this so bears repeating or reversing and replaying this is like a mic drop boom I am so blown away by what you're sharing I really am and I want to like reiterate what I'm hearing and make sure I'm hearing this correctly as empaths as the deep sensitives first of all you said so I have never heard before because I am so that I'm a clear sentient so it's deep in my space I'm also an extreme extrovert so to be very extroverted I love going to workshops and being social and being with people and also being a satellite dish it can be very interesting because I can get depleted very quickly and that's interesting to manage and I hear you saying we actually have access to the other world the other side I assume like the spiritual realm yes never heard before and that's amazing and by virtue of who we are we really are built with such deep sensitivity and connection inside yes that would be our superpower yes yet we're our own kryptonite and instead of employing that superpower we are instead going outside to the world and the people and society whatever else and saying who how do you feel is everything okay can I make you happy you know what am I doing wrong everything else and of course perceiving everybody's everything yes and basing our life on that and reaction to that as opposed to letting that go coming back inside where everything already is and letting that be our real connection and wisdom guide boom you got it you got it you got it in one and there's more layers to this because once you unpack it here's the other thing we do as empaths we go outside to teachers to gurus when our own inner guru is inside of us we give our power to other teachers and gurus and I'm not saying teachers are bad it's great having teachers and gurus and people to turn to but always know that you have access inside so what I tell people is go to see teachers go and learn things go I mean I want people to come to my workshops but the purpose of my workshop is to empower you it's to tell you that you need to believe in you I'm not asking you to believe in me that's my point yeah so it's like go see these people that probably your wisdom tells you to go see and it's more tools for your toolbox but they are not the leader the guide or in the light and the way it's actually already here you just have more tools yes in 100% so when you are following your inner guidance you will be guided to the right teachers and leaders who will take you further on that path but whereas if you are feeling that you have surrendered your power and believe that you can't get there without a particular teacher or a particular teacher feels makes you feel that you can't do it without them then they're not the right teacher for you they need to make you feel empowered in other words the job of the teacher the spiritual teacher the healer even healers don't be afraid to go to healers right but the job of each of these people is to awaken something within you so they eventually become redundant in your life the job is not to create dependency it's to create redundancy and that's the difference between a cult leader and a true teacher you know Dr. Sue Morter has been on this show and before we actually started recording the show she brought up your name and I guess you guys are buddies and kind of live close and all of that and I see why she adores you so much and I see why because she's also like for me unbelievably incredible she is I can imagine that I can and can't imagine the two of you together but that must be magic oh it's amazing she's she's gone on a book tour right now and I miss her so much because she's literally five minutes down the road from me wow how lovely well you guys have to Face Timer Skype or something while she's on the road but I really get it because she spoke so highly of you and and well deserved oh wow this is our final segment so I have a couple of key questions I'd like to go through so I want to start here can you still access that NDE other side light total freedom but now you're here back in physical form is there any translation still like you can access that if you want or you're here with the less so I do access it I need to access it to recharge my batteries all the time and it's not it's not as hard or far away as it may seem because actually it's not the veil is so thin that it almost doesn't exist the veil between that realm and this realm that it almost doesn't exist so and I'm sure a lot of your listeners will will relate to this that they can feel it so here's what prevents people from accessing it because it's actually very accessible what prevents people from accessing it is the belief that it's our imagination which it isn't your imagination actually is the key to to accessing this the other thing is what gets me annoyed is that in in this world of material scientists and all we are the ones who are made to feel woo-woo because when we talk about it and so we don't so we don't talk about it or at least you know we're careful where we talk about it but in actuality I believe that what I experience and the way I've applied it to my life is the real way and it's the way we're meant to believe meant to do it and I feel the ones who are struggling and suffering the most are the ones who have shut off this other side but once you're aware it's there once you allow yourself to go inward it's not hard to access it at all it's like when I had the NDE it was like a reminder of who I really am and a reminder that it's always there for me and it was like the door opened again and it hasn't closed that's kind of what it feels like that's grace your videos you've got and for folks who are listening and love this she's got tons of videos she does facebook lives you can easily follow her and get even more you discuss in your videos and on your website the idea of unpacking the law of attraction so I would be very curious to hear your unique understanding of LOA as we like to call it or the law of attraction sure so when I had cancer I had people telling me all the time that your thoughts create your reality and you attracted it with your thoughts and this idea actually frightened me because I thought of myself as a very positive person I actually did I was always cheerful I always made sure I was cheerful and happy for everyone but it made me fear my thoughts because I feared the cancer and I believed that my fear for the cancer is what caused the cancer and so I would try and suppress that fear but I would fear my fear thinking oh my god this fear of my thoughts and this fear of cancer is now increasing the cancer because my thoughts are creating my reality or attracting my reality so this made me go into this whole downward spiral of fear because I was fearing the cancer and I was fearing my thoughts about fear you can't win you can't win you're metaphysical and you can't win yeah you can't win and it was only when I was in the other side did I realize that the most important thing is to love yourself and to know that you are deserving and worthy so when I anyway when I had the cancer I was doing all the vision boards and everything I was taking pictures of people who were healthy and fit and were putting it on my vision board and because that was what I wanted more than anything you know was to be healthy and fit and that was what I focused on when I was on the other side that's when the true clarity came to me that when you know your purpose when you know you are so much more when you love yourself and you know that you need to love yourself and you're worthy and deserving of all the things you came here to be and experience you don't need to worry about the law of attraction anymore because when you love yourself you allow yourself to be authentic like when I said my dad said go and live your life fearlessly what he meant was go and be yourself fearlessly when you allow yourself to be who you are then you already attract who you are authentically in other words the way the law of attraction works is we don't attract by our thoughts we attract by who we are and the more you love yourself and the more you live authentically the more what you attract reflects that so you don't even have to watch your thoughts when you watch your thoughts you're sending yourself the message that my thoughts are not good enough I have to suppress them I have to watch them that I am flawed that I am negative so I have to be more positive you're actually sending yourself the opposite message and you're telling yourself that there's something wrong with me and that's why I have to watch my thoughts when you suppress your fears you're telling yourself my fears are unjustified they're bad so I have to suppress it so I tell people just be who you are if you're fearful in this moment allow it just allow it and once you let it out it passes but when you suppress it it stays there with you for longer and every time it rears its head you suppress it more because you think it's going to attract a negative reality but when you realize that all of you is perfect you don't judge it you stop having to worry about the law of attraction because you attract from the space of realizing that I am fine I love myself the other thing I also tell people is that I don't do vision boards anymore because what has manifested in my life is so much bigger and better than anything I could have envisioned and so when you allow yourself to truly be who you are maybe what life has in store for you is much bigger than any goal or vision that you can come up with for your vision board that is so awesome you know every time I've ever been in a space where there's somebody speaking and they say where do you see yourself in five years have a picture of where you are in 10 years I just I don't know if it's not I mean I think I'm visual but I go inside and there's nothing I can't even I have no idea so I love the freedom you're talking about like why even go there because it's actually limiting right yes it contracts the jar of who you are where you live as opposed to like being this and allowing and receiving probably way beyond what we ever expected we could and should exactly because as an empath you always play yourself down it's like you're gonna say no there's no way I'm going to be doing this or I'm going to be a speaker or an author there's no there's no way but the thing is you don't even have to think about that all you're doing is being authentic and loving yourself as much as you can in this moment that's all you have to do and if you do that in every moment you have no idea what's in store for you well many decades ago I was in a 12-step program and I very much loved the big book as they call it and although I couldn't probably quote almost anything from it the one thing I actually got out of it that was life changing for me was this phrase and acceptance is the answer to all my problems today and although I think most people interpreted I could be wrong most people interpreted as oh I have an issue over here if I just accept it everything will be fine but something happened to me along the way and I started to realize I actually suppressed my emotions so if I felt angry it was not okay to be angry right I didn't even know what to process it if I was disappointed and deeply hurt I had no idea what to do with it and one day that phrase came up and acceptance is the answer to all my problems today and I thought wow what if I just sat with this and felt angry what if I gave myself permission to be angry that's it and it's amazing like okay I felt it I gave myself permission I said yeah that makes sense based on what happened and what was crazy awesome to me and unexpected is that it transmuted like that like the anger was gone and I thought oh my god all this time I was so busy resisting it and keeping it in place when in fact when I gave myself permission to feel what was real it actually managed itself and left my body wow you put that so beautifully you really put it beautifully and that is exactly it because up until then until I had the NDE I was resisting so much of who I am and every kind of teaching spiritual teaching that I had learned up to that point had it could possibly be my own misinterpretation so I don't want to blame any anybody or any teaching but judging things as being bad or wrong or not the way to do it you're kind of watching yourself and you're resisting and you're suppressing so you put that so beautifully because the NDE freed me to just be who I am and not resist anything if I feel anger it's like okay that's what I'm feeling right now obviously a part of me needs to feel that if I feel fear okay that's what I'm feeling right now and all of it just passes it passes when there's no resistance hmm I love that I love what you said ditto and so this is Dare to Dream Anita and I know you're not doing visions or setting goals do you have a Dare to Dream do you have a space something you'd love to create that's not here yet yeah I do in fact it's interesting because even though I say I don't do the whole goals or anything but yeah I do dream and my dreams have got bigger they were really small years ago but when I've seen what's happening and what can happen my dreams have got bigger and bigger and I would love I guess my real dream is that I would love to be involved in a big way in some kind of I don't know whether it's a to say it's a paradigm because it's so big it has no words where there is a complete change in this world as to how illness and cancer is viewed where mainstream and I would love to be involved in it but where the mainstream way of treating cancer is no longer chemotherapy radiation drugs and sterile hospitals where people feel even more fear and and see just by going into hospital where it's completely the opposite where it's recognized that people who have cancer in fact they should be feeling they should be made to feel good and not even more fear of their cancer so in other words it's huge because our medical system medical paradigm is huge but to actually have a complete rehauling of the way we view cancer the way we label it maybe even get rid of that word completely and see it as something different I mean it's so huge that it's not even tangible but to really yeah for the fear of cancer to be gone because people suddenly see it differently in a huge way I'm just moved to share this I typically would never after asking someone their dreams so I want to like let that sit for a minute because it's a beautiful dream and I hope we're all giving it energy to create my brother had stage four cancer squamous cell I think it's three years ago four years ago and it was big right and he went through the chemo he went through the radiation he went through a subsequent surgery and so forth and to fast forward he is clean today completely clean healthy all of that and it changed his life so he's a very well known Grammy nominated composer and his wife therapist social worker and also meditation teacher and it changed the paradigm of everything they do because on top of what he still does as a profession he couldn't stand what it was like being in the waiting room where you're already anxious in a doctor's office about the news you might get or the tests you may have or the pain and then there's a television with news right so they created a television that has beautiful scenery that has incredible expressions on it and music that is by the way even for healthy people the most beautiful thing I've ever seen the most calming and they also created a free meditation app to support cancer caregivers doctors as well as the patients so that if and while they're going through this they can actually have meditations specific to what they're going through to change their world and more you know now they have booths since people over the country and they did Fran Drescher's cancer schmancer recently and and so it's amazing something so messy and tragic like that how when you make the choice for it to be opportunity on the other side it can completely change the trajectory of who you are and what you offer out into the world Wow that's beautiful what your brother's done that's really really beautiful good on him because that is exactly what I'm thinking of because I know that even the cancer that I had I know that if I knew then what I know now I would never have got cancer and so this is why I think that our whole cancer paradigm the way we understand it the way that our medical model believes or thinks that cancer is purely a physical illness that needs to be attacked with physical you know just purely on the physical level with drugs and diagnostic tools I actually believe that's not where the cure for cancer will be found I think it'll be found when we really understand what are the triggers within each person that causes that and I look forward to a day when we consider things like chemotherapy and radiation and the traditional diagnostic tools like mammogram and all this when we consider all these being a very archaic way of treating an illness that is not purely physical I really believe that illnesses start you know I told you that all you that we are just the tip of an iceberg and more of us is unseen illness starts at that unseen level and that is the level that needs to be looked at and healed and recognized not at the physical when we heal that level the physical will heal that's what I truly believe that's what I'd like to see and because of that I've actually also developed meditations and things like there's a musician by the name of Barry Goldstein I don't know if you've heard of him I have yeah yeah because he's done meditation CDs with Neil Donald Walsh and Joe Dispenza so he and I are currently working on our second of meditation CD the first one we put out in 2016 which is also to help people going through illnesses and and other challenges so that it helps them to go inward and work through whatever issues they have so that it helps them to become that changed person like for example what you said about your brother he's completely changed he's not that person anymore who had the cancer and one of the reasons why doctors tell people you have you're not cured you're in remission is because they believe there's a chance that the cancer will come back and I actually think from the greater perspective the reason why they're seeing it come back in people is because people haven't healed at the true level the deeper level they've only just attacked it on the physical level with the physical tools that the doctors provide but when you heal it at the real level at the metaphysical level you know that it's not going to come back you stop fearing it you're at a different level that's where I try and take people who have cancer or who have had cancer take them to that space where they know this is what caused it I'm not that person anymore I'm not in remission I am done with cancer and I tell them that if they're told that they're in remission turn that word into remember my mission oh my god that's so amazing remember my mission yeah and if they remember their mission they're done with it they're done with cancer Anita Morjani you are welcome on this show any time that was extraordinary conversation an offering of so much valuable content and I feel deeply moved by being with you today wow thank you thank you you ask amazing questions and I could you know I thoroughly loved this this interview as well very very much so thank you again you can find her at anitamorjani.com feel free to post your comments trust me I read them and see them all and I love that you love the show and I I already can imagine all that you have to share and the wisdom you're gaining from today's conversation I end today's show with a quote from Anita Morjani which is you see in every moment you have a choice to either honor the part of you that craves something more or to continue squeezing into a role that doesn't fill your cup in the next weeks on Dare to Dream I'm featuring Anna Raimondi and Vicki Gay these are going to be big transformational conversations and remember that's Dare to Dream your number one transformational conversation go to debbydashinger.com to get your publicity report for free how to become the go-to expert and be interviewed today on media your online platform for any programs you want to sell to make passive income THNK.cc slash deb and remember the secret of success is having the courage to begin in the first place thanks for joining us today on Dare to Dream


Hey everybody, welcome back to another invisible edition of a week in Geekdom. That's right, today we're doing another haul video for the month of March. An interesting month, nonetheless. And I got a ton of books to show you, from anime, comics, manga, video games, and even toys. All that fun stuff. Let's get started, right? So we're gonna begin with manga, and I'm going to go by publisher this time around, I'm gonna show you the first one right here, and that is Gantz Omnibus Volume 3. Now you're probably wondering, where's Volume 2? Because last haul video, I showed you Volume 1. Well Volume 2 is out of stock pretty much everywhere, so I have it on backorder. I made an out of print, or an out of stock, I should say, order of books that should ship out eventually, and it will include other volumes of other series that aren't highlighted in this haul video, but nonetheless, here is Gantz Omnibus Volume 3, really excited about it. And yes, 4 and 5, I believe, are on the way with Volume 6, solicited for May, so I will be caught up, quote unquote. Next up, we've got this little gem right here that I cannot believe I slept on for so long. It is Satoshi Kon's Opus. Now here's the thing, Satoshi Kon, if you know me, he is one of my all time favorite directors, rest in peace, Satoshi Kon, I love his work so much, and I, for some reason, I slept on his manga work, I've never read that stuff, and I saw this recently at a good price, so I jumped on it, and I'm really excited to dive into this, and hopefully you will see a review discussion video on this title. Did I mention we're doing Dark Horse first? I might have forgotten to mention that. This doesn't fit, right? No, it does not. Here is Hiroaki Samura's Blade of the Immortal Deluxe Edition Volume 2. This thing's awesome, you've probably seen reviews on it, and how awesome it is, and how beautiful it looks, and all that stuff. That's all true, but yeah, these are great editions, and I cannot wait. I'm waiting to get Volume 3 to get started on this, so I have a huge chunk of Blade to read. Alright, next up we've got Viz Media, we always get some cool Viz titles, and I don't even know if I can fit all of this on my shelves, but I'm gonna give it a shot anyways. I want to beef up the Asano section of my library, so here is Dead Dead Demons, Destruction. Oh man, is it a lovely looking series. So here is Volume 1 of Dead Dead Demons. I cannot wait to collect the entire series, but I've got Volume 1 here to start with. You'll have to forgive me, I have no idea if I mentioned or highlighted this on the previous haul video. I might have shown Volume 1, but I do have Volume 2 Mermaid Saga, and I am working a really cool video on this series from Rumi Kotakahashi, so look forward to that. Very interesting series, I really enjoyed reading Mermaid Saga. Next up, one of my favorites, Beastars, Volume 11. And from the same author as Beastars, Paaro Itagaki, we've got Beast Complex Volume 1. Can't wait to dig into this, and hopefully make a video on it. It's supposed to be 3 volumes, so I don't know if I want to wait for a full series review or just give you my overall impressions on Beast Complex. Another wholesome series for you guys from Rumi Kotakahashi, we've got Maison Ikoku Volume 3. A couple hard covers when it comes to this, I only have Volume 1 and 3, do not worry, the rest are on their way, but this is all I've got right now, Tayu Matsumoto's Sunny, which I'm really looking forward to reading. So again, look forward to that review, pretty freaking soon, here's Volume 3 on it. I love the construction on these hard covers, and that textured feel is really awesome. Love these some colored pages, and the art of course, so Matsumoto goodness, can't wait to review Sunny for you guys. Next up is a book that, well first of all, is from Yen Press, and I can't show you the contents of it, because it is a very elude, not safe for work book, but it's one of my favorite comedies, so what the hell. This is Inner Species Reviewers' Comic Anthology Darkness. This is basically sort of like a tribute book set within that universe from different creators like the mangaka for Monster Musume, stuff like that, doing their contribution and tribute to this wholesome, not safe for work comedy series. Really guys, I cannot show you what's inside of this, it's very inappropriate, compared to the main series actually.  But this, it's much more graphic than I was anticipating, and I got to be honest with you, even I was a little bit surprised by it. From Yenpress, we have my first ever physical manhwa or webtoon based comic on my collection. It is solo leveling, everybody was talking so many great things about it, I wanted to check it out. This is from Chu Gong, I hope I said that right, I do apologize if I mispronounced that, and what's funny about this, it's in full color which is great, it's a manhwa so you read it like a western comic, and it's all in color, which is really really awesome. I have, I have, do I have, I think I have the webtoon app on my phone and tablet, but I rarely use it, so I wanted to check that out, but I found it for a good price when I hadn't grabbed it. I'm going to do a video on it I guess, some first impressions on solo leveling real soon, because it's pretty interesting. And this, obviously it's because of the colored inks and pages, but this is a heavy book for the size of it, I mean it's like a vis signature size, this is really heavy, I was quite surprised. Next up from the folks at Kodansha Comics, we've got, to your eternity, volume 7, don't fall on me, volume 8, maybe I can do this, volume 8, volume 9, volume 10, you guessed it, volume 11, and yes, volume 12 essentially ending the first heavy story arc if you will, obviously I have not read any of these volumes, just the starting ones, so if memory serves me right, this ends a pretty major arc, so I stopped collecting there, I know volume 13 is out, but nonetheless I wanted to stop here at volume 12, so I have a good chunk of material to read and review for the channel. I reviewed volume 1, made a long time ago, made a first impressions video on it, and I want to continue the storyline to see what I think later on with the series, but I know I'm going to love it, I've read the first three volumes, so I'm looking forward to continuing to your eternity. Next up I want to give a massive shout out to a viewer of the channel that wanted to send a book my way, he was not reading it and thought I would dig it and make a video on it and all that fun stuff, so I really do appreciate that, honestly that means a whole lot, Chase, my buddy Chase sent me this book right here, Hotel Harbor View from Natsuo Sekikawa and of course the art from the masterful Jiro Taniguchi. This is awesome, I love this so much, thank you, I am deeply touched, this is really cool and cannot wait to dig into this, let me show you a quick preview here of the art looking pretty freaking phenomenal, this is really dark, grim and noir heavy, here's another scene right there, this is from the old Viz Spectrum editions, they don't even put these out anymore, if I remember correctly, but yeah man this is something else, I can't wait to talk about this book, oh he got shot, spoilers, okay let's move on to some anime, not a whole lot for this whole video but some good stuff nonetheless, here we have Hajime no Ippo The Fighting Collection 2 from Disco Tech Media, collecting episodes 25-48, all we're missing is one more Blu-ray volume to complete that first series and maybe they put the OVA's movies in there, I think it would fit, they're not that long, they're like an hour long so yeah, I think they could do it, another third collection would wrap up the first part of Hajime no Ippo so I'm really excited about that, let me take this slip off so you see the artwork inside looking really really nice, I'm really excited about this, followed by Inuyasha Volume 4 containing episodes 84 to 111, we need two more to wrap the original Inuyasha series and I also need to get Final Act, I never got that Blu-ray, but nonetheless really excited to collect all of Inuyasha, one of my favorite series growing up, speaking of favorite series, this is probably one of my all-time favorite comedies and Isekai and all that fun stuff, it is Konosuba Volume 2 or I should say the complete second season plus the OVA episode, all we would be missing is the movie, Un Blu-ray which will happen eventually, really excited about that and here's something really nice, the inside the slip is an image that I know too well, this has been my background on my tablet for two years now, it's insane, yeah love Konosuba and last but not least when it comes to anime, you know I had to do it, it is Jojo's Bizarre Adventure Golden Wind Part 2, this completes the series, this completes everything released for Jojo's Bizarre Adventure, the rebooted I guess adaptation from David Production, we don't have a Part 6 anywhere, so yeah I'm done collecting Jojo's, so that's exciting, now after I'm done watching Golden Wind I can read Part 6, Part 7, all that fun stuff, Part 8. Alright we're not done, we got some extra goodies that I know that you guys like to watch, here are two graphic novels that I grabbed, this is Aquaman Volume 4, Echoes of a Life Well-Lived, this is the final volume from Kelly Sudeconnick's run on the title of Aquaman and it promptly got cancelled shortly after, so there's no currently ongoing aside from the future state stuff, but there's no ongoing Aquaman book, nonetheless really excited to have this in my Aqua Shelf and last but not least Teenage Mutant Ninja Turtles, the IDW Collection Volume 12 heart cover, really excited, I'm not up to date with the series unfortunately so I won't be reading this in quite some time but nonetheless I am super pumped for this, I love the IDW Collection Turtle books, they're fantastic and I really need to get on it because the material in here looks pretty freaking awesome, was this off camera? Probably, I'm sorry, but here it is, yeah really excited to read this. Next up some video game action, I follow a YouTube channel that started out as a vlog, now it's basically them running a video game store, it is Double Jump Video Games, I've been following them since 2019 and last year I believe when they set up their website I told myself, man I gotta show my appreciation because they got me through some tough times since 2019 up until now and I wanted to buy something from them and I ended up getting two items that I really wanted, one I really really wanted, this one was kind of a bonus but here is Crash Bandicoot, the insane trilogy for the Switch, originally I was gonna grab it for the PlayStation 4 because you know it's Crash Bandicoot but I told myself you know what I'm a I'm actively collecting for the Switch, might as well grab that for the library and yeah Crash insane trilogy I'm really excited to play through that, I've only ever played the first one back in the PS1 era and I played one of the racing games for the PlayStation 2, that's about it, so I'm really excited to go through the library of Crash games if you will. Alright, following that you might remember on the last haul video I started showing you my growing collection of Metroid video games, that is one of my goals as a video game collector quote on quote, not really, just a couple handful franchises but Metroid is my favorite Nintendo franchise so here is another one for the collection Metroid Prime Pinball, this dumb game and I say that with peace and love this dumb game I cannot believe is getting pricier by the day on frickin eBay of all places, a pinball game alright, I'm missing the Rumble Pack but nonetheless I got the game but yeah really excited about this, next up this is this was an adventure I got this last month but there was a funny little problem with it as can you see it, let me focus right there, that is Metroid Zero Mission for the Game Boy Advance, that was an ordeal, basically let's see if I can grab it here, I was sent a copy of Metroid Zero Mission, when I popped in the game to my Game Boy Advance I see a Nickelodeon logo, I'm like what is happening here and yeah the Wild Thornberry movie game shows up on the screen, my heart sunk I couldn't believe it, I immediately I got so mad I messaged the seller, I'm like I don't know what kind of sick twisted funny game this is to you but I was actually looking forward to owning and playing that Zero Mission game, seller responds calling me a liar starts insulting me I'm like dude I have the video evidence I can show you that you are selling me a the wrong game the wrong item you've switched the the labels or something I don't know what's happening, couple minutes later seller sends me an email like you know what yeah I think I messed up yeah my bad and then he sends me pictures of his Game Boy or his proof or whatever with this the Wild Thornberry movie game in his Game Boy with footage of Zero Mission so I think I caught a scammer or maybe he was scammed and didn't know it I want to believe that because I believe in the goodness of people but essentially yeah switched labels so I argued with him for a little bit and we settled things and he ended up giving me a refund and sending me that copy that you see there so I switched the labels myself before recording this video so that is Zero Mission now I have a stupid copy of the Wild Thornberry movie that I don't I don't even care I don't know I'll just throw it away somewhere in my collection but nonetheless Metroid Prime Pinball and Zero Mission now I'll I'm missing to complete the Metroid set is the NES game Metroid 2 on Game Boy and of course Super Metroid and I think I'll have everything not counting the Hunter's demo which I don't really care about I'm not that much of an OCD collector so yeah that's it um also Metroid Fusion and Zero Mission do not have boxes those boxes are super expensive so if you if you guys know where to get cheap boxes for Game Boy Advance games let let me know because yikes the price is on those and speaking of video games to finish off this haul video this is a vintage collector's item I guess sold exclusively in Japan Donkey Kong 64 era toys sold in Japan and the folks over at Double Jump Video Games had a massive lot of them and there were several different figures and you could form the whole mine cart thing and that is really out of focus so let me uh sorry about that folks let me show you the figure which I'm not gonna take out of the packaging because I love the packaging on this and yeah this is really awesome Donkey Kong is one of my all-time favorite games of course Donkey Kong Country and 64 and all the other variations as you can see it's all written in Japanese and it's like a play set you build the cart and everything and I don't can you can I zoom in cameraman can you zoom in thank you so much there we go there we go beautiful so as you can see those are all the figures and you build the long cart and all that stuff so I was going to grab them individually I'm still missing the other ones but they're a little expensive and this is just fine plus uh whenever I how do I even say this whenever I play video games that's essentially how I saw my father and I we were a team playing video games and all that stuff right so yeah I thought it was pretty quirky and a nice collection nice little trinket to have on the uh on the collection so yeah that's about it um that's the whole video guys a lot of cool stuff I hope you liked this video if you did be sure to uh subscribe and hit the notification bell I do content like this where I talk about anime comics manga of course at the end of every month I like to do a whole video with all the nerdy stuff I acquired if you want me to review a specific product that I mentioned here let me know in the comment section down below thank you everybody uh god bless stay safe out there I will catch all of you on our next video


Okay, thank you everybody Today what I'll do is we'll just have a small discussion on the new principles that are emerging in the video world So very quickly. I'll take you through what the media consumption behavior has changed and then you know what the new What has in the old world has changed to the new world and finally I'll also leave behind with certain thoughts on the What are the watchouts that we need to do with regard to video? Planning so it is very clear a lot of us spoke about it Jio was launched around I think in the end of 2016 ever since the launch of Jio we have seen that the digital has grown so Significantly and today it is the larger share of the addicts as Sam was just taking us through What is more important is not just that the users that it has added Actually, I think this is the first time anywhere in our history We have seen where we are dominating the world than now. This is from the Nokia data. So it is basis the Data streaming that happens. We are the world's Largest data consumers per person.  We are spending on we're watching video movies That's what the data shows The consequence of that is actually if you were to analyze the average TV are people using television Over days actually you see that across years. It has actually Falling down and the trend is very clear the viewership is declining Most of us do ask the question, you know why is the viewership declining and we have done some analysis, which I would like to share with you First is viewership by definition is actually a composition of reach and the time spent What we have observed is reach has been consistent. That's not people have not moved away from TV as much as let's say in US where the court cutting is a bigger scenario, but what has actually happened is Time spent especially by the anger audience and certain age groups, which I'll detail it a little further. They have actually come down So here is an interesting start and this is what most of us spoke earlier to anger you are Actually, you're strapped What this bar syndicate? Let me tell you the orange bar is the most relevant here the orange bar is of the light we are that is in bark you can actually Trisect viewers into light heavy and medium The orange bar represents the light your ship and the numbers the bar shows how much of time have they reduced from pre-covid? So here you can see that the average the orange bar is the longest one that tells us that Light viewers have actually stopped viewing much of the time spent has come down Significantly and younger they are and if they are males it has actually come down even further Therefore the overall viewership has come down. Primarily the light viewers have become really light This is how we do there's already a built-in analysis in bark and that's one of the advantages where you can see by viewership cohort now what actually We as TV advertisers we forget is when we say we are launching a campaign and we are delivering 540 grps on an overall basis if you were to actually run an analysis you would have not Delivered any amount of communication to the light viewers because they're tying that they spend on TV has drastically come down So the first thing that we need to understand is unless you get into and do a detailed deep dive of the deliveries that TV is Delivering you will actually be missing out on the light viewers now That's a challenge. So the light viewers are increasingly the time spent is coming down And how do we actually communicate back to them the advantage that we have is? Digital video offers a very strong solution and also it can add an incremental reach because in digital There is an option for you to actually Go ahead and select only the light viewers. You might ask a question. How will the digital guy? He knows he is a light TV viewer So for example, if you take Google, they have various data signals and triangulating those data signals Across various hundred signals They are able to identify who is the light we are and you can actually target the light wheel If you were to do that then your communication again comes back and you balance out the deliveries Even then the heavy viewer would have got a lot more communication But that is fine because you would have anyway been subject to more ads So the one point that I would like to leave behind is in this age of Digital and TV you need to use digital video if you were to ever If you want to balance out the deliveries between heavy medium and light viewers So this is what I will just start with the first summary So actually if you ask in TV world, it's very easy to meet your mid objectives for medium and heavy viewers But what we normally do is we go on pumping in more TV JRP is actually trying to boost up for light Views instead what we need to do is once that medium and heavy viewers JRP's are there we are able to reach them then we need to move to light viewers We can use the same or we can stop the JRP's move to light Use digital video within the same money and actually give a combined Reach and for which we have various tools. I mean most agencies have their own tools We have a well-tried and tested called mSpectra, which is able to combine give a combined reach and frequency across this code This alone ensures two things One as an advertiser you're reaching all the three viewership cohorts to you're actually also saving a money Because this actually ends up saving around 10% of your total budget The next important question is how do we outside of like heavy medium and light? How do we allocate money between TV and digital video and that's a very common question? Actually if you ask me that's the most important question as an advertiser. I Mean a very famous investor once said it doesn't matter if you want to get returns It doesn't matter how much you invest what you invest how you invest and how you allocate between different budgets I mean different choices is the most important determinant So as advertisers if you want to get the highest return we have to back the right medium We need to have a robust way to allocate money is between TV and digital video I mean they have been various techniques some use regression But regression is not the right way to do especially in a dynamic environment And if I made a mistake will go ahead and keep repeating the mistake The other one is you study the competition in which case you are actually outsourcing the wisdom to competition What we have come up is we have come up with what is called as a media consumption intensity So let me explain what is a media consumption intensity For a given tg and for a given market We can actually we determine using various data sets like I have listed back for TV comes go for digital And irs for print we actually find out what is the reach that each medium gives within the tg and also the time spent and That multiplication is actually the media consumption intensity and Why enlarge if you were to allocate your budgets in line with your consumption intensity you are on You're safe, but actually we can even adjust it for you know Your communication task and the life stage of your brand and that I'll just explain to you in the next few minutes First thing we'll have to understand is The anger you are You consume more media So for instance the silent generation 33% of them a silent generation like that say there are above 50 years They actually consume one media Whereas the Gen Z which is the anguished one only one media is consumed by 12% of the people and most of them actually consume Two or three media so and India is a young country. So if we have to succeed we need to use multimedia This is a very interesting slide the blue line actually represents the TV and across all age cohorts TV is the number one medium What is interesting is actually the black line which is our internet? It's the older people which is where we have labeled it as silent generation The reach then actually exceeds and as you go anger the reach of internet Dramatically goes up and actually if you see more interesting is the time spent and which is very dynamic The blue bars here they represent the TV Again, you can see they are shorter than the red bars which represent the digital for the anger audience Which is Gen Z and Millennials and for Gen X actually it's the reverse So the anger cohorts believe are much into digital in terms of time spent And the older ones are what are on TV and this is something that we need to keep in mind Now we did this for one of the home decor company across different TGs We'll find out that the intensity of viewing if you were to calculate and therefore get the ratio It dramatically difference and intuitively what we believe is what the data also shows for example mass TG is more inclined to TV that's the last I mean Yeah, the mass TG is actually Where TV outcoats and in premium TG actually it's the digital the ratio goes higher Now what we have also done is after we find the consumption intensity we try to update For TV especially for if the target group is larger and if you're doing a new message And you might ask why I mean I took so much time to explain that the time spent on by anger on digital is higher And now I'm sort of saying that we need to update weight on TV and I'll tell you why First thing we need to understand is TV is bought on CP appear. Therefore. It's a fixed cost basis and Digital is bought on CPM basis So the digital and if I were to equalize both of them and bring to the same thing on CPM basis Let's see how it goes the blue line is a CPM Irrespective of the audience size it's actually stays the same for the digital CPM For the TV, which is we are actually buying it on a CP appear a fixed cost basis The CPM drastically reduces as the audience size increases Because you have paid the same money and you are reaching more people and if your target group target audience is much more TV Actually tends to be a lot more efficient and actually the other way to look at it is if you addressable target market is only 40 to 60 million TV is not the right option to go because actually digital makes a much better job More importantly TV actually gives you a huge spillover So I might be planning only for 20 to 40 females But actually I end up reaching males and all the all others because TV is a broadcast media and that there's a high amount of Coveing let's see that but digital as we know is a very precise media let's see a Normal BPC product and in most intuitively most TV audience for beauty and personal care products are women But actually if you take the usage it's roughly 50 50 between male and female So if you were not using TV and for BPC we are going only digital There's a high chance that you would have missed 50% of the audience unless you were smart enough to redefine your target group Which is how we have to do and that's something that I'll explain to you Next important thing is by and large if you take India The highly penetrated products like for example soaps hair oil or shampoos their usage dispersion Is almost close to the dispersion of the population so the higher you go actually Pray and spray works because you know the very high chances your prayers will be answered because The dispersion of your users is very similar to the dispersion of the population Whereas when you come to a nascent product or products which are not highly penetrated What you will see is the user There's a distinct skew and this is just an example of NCCS But you couldn't see a distinct skew whether it's in terms of geography or it will be in terms of gender So when you're actually dealing and most of us do work on nascent categories or a nascent brands Then it is much more advantageous to be on a selective media and therefore, you know You need to have a higher ratio and that's one of the reasons why we have did that adjustment factor Now after all saying all this how do we integrate the TV and digital? So the first thing what we used to do probably 10 15 of an I started my career 20 years back more or less Media was very simple. It was not as simple as selecting only between DD and DD2 But it was a little bit more simpler. They used to be one big TV and you just go and bombard it Then the awareness would go up That I think is no more True actually what you need to do to build brands is you have to build the top funnel metrics But some of them actually come and get to be in what is called as the in-market audience And we can specifically target the in-market audience Which was not possible in only TV world and that's what the digital offers are finally from in market You can actually made them by your product. So for example in Necotex, this is what we do Necotex actually the smoker base in India is actually 22 or lesser than percentage But even then a small drip feed of TV grps actually builds the awareness Then there is a life-stage event which is when most people trying to give up their smoking is when they just get married Or when they just become a parent and we can actually target them with a different communication and then we can actually lead them to buy and Actually behavioral targeting is something so you know studying the consumer A lot of research is to be done in the past you know and many of them Maybe true or may not be true today Luckily you have all of them at the click of the button and that's something that we need to use When we use we need to be little careful We said we will be following different cohorts and for different cohorts We should be able to give the right message and what normally most advertisers come and says I have only two or three Communications, how do I ensure that I have a right message? But actually if you see most of the brands have a huge inventory of creative simply because they're very active in social media Brand not active in social media is little Not so common these days So what we are saying here is TV still works best as a top funnel But you please need to actually move into a full funnel planning and in the for the mid funnel You can actually do relevant targeting use Cohorts for identifying the right targets and then you can actually lead them to buy Having said all the greatness of you know targeting and that you need to use video Let's also see what are the key watch outs that you do because a lot of advertisers especially Advertisers of traditional products They still do believe that video does not work as much as TV and the challenge might be you know They may be not Using the TV. I mean using the digital video the right way because of certain biases that might have come from the TV And let's understand those two The first one is in a digital video. We have two issues. The first is there's no viability standardization So in a TV it's much easier jrp is a jrp is a jrp That's not true in digital video second TV has evolved over a period of time digital started its much of its life as a performance media So it is not natively it didn't start off as a brand building media So the metrics that you have are more towards Performance media so the concepts like you know effective frequency are little not so well developed in digital But we they are getting there and I'll say that would dramatically improve them as a brand builders First thing let us get back to viability. What's a viability? We define viability as coverage clutter and dwell time Now in TV, we don't need to ask any question when our ad comes it covers a hundred percent of the Screen whereas in a mobile that's not necessarily true Half the time actually the ad will be coming as shown here. It will be taking 50% or 60% of your screen second in a TV But for Aston brands actually it is clutter free Whereas in a video especially if you go through, you know fair social media posts and a video just comes It's full of clutter your mind is actually not anywhere close to watching the TV But it is full of that's what that's when the video is placed. So it's actually in a clutter environment Most important is actually the dwell time Like I said digital since it has its bearings in the performance media And you know if you meet any performance marketer, he will not like a very long copy which will be unlike the brand Brand builder who'd say no long copies are best. So actually the dwell time As per the standard set by MRC is only That it should be only two seconds two seconds actually make up a dwell time in Digital whereas in by definition a GRP. I mean TVR is actually one minute because it's average minute audience Therefore the dwell time is a huge difference and we need to correct for it second more Complication is because the TV award from a performance media to brand media and some were ahead of the game Actually viability is not the same in digital media. So between two platforms You can't say like one jrp broadly news versus one jrp in Let's say GC is comparable at least numerically here. It is not even comparable even in a numerical and a definition point of view So here for example, there's a huge disparity between the largest Platforms for example a tree view if you were to buy youtube and within that if your buy type is true view Then what is considered a view is if you are watching for 30 seconds or for a duration of Or the duration of the ad in facebook actually, you know if you're buying it on a cpm basis Even if it's a three second in stream feed, it will still be considered an view impression And if you buy it through through play it is 97 percent. So it's a lot more confusing I mean it's very the google made its name because it's such a nice interface and so simple But when it comes to using it as an advertiser it actually can become quite complex So what we need to do as advertisers especially if we're using digital For brand building we need to set ourselves certain limitations And put certain standards for each brand and one standard that is a bare minimum Obviously it can evolve depending on the stage that the each brand is We in brand building should consider only completed views as a one view impression So you can buy it on whatever way you buy every platform will give you what is a completed view impressions And that's what we need to Compute whether you're when you're planning the total impression may not be the right metric That's for example in a skippable video in google Even if you get one lack impression actually it will translate to 20 to 25,000 only a completed view impression And that's what builds the brand in performance marketing. There's a huge value for the remaining 75,000 Impressions also you could have clicked the button and made some action But if you're building it for brand actually, this is one metric that we need to do Actually more important is actually the concept of effective frequency Now tv over the last 50 60 years lot of research did show that you know person needs to be exposed to certain amount of Frequency for the brand to get registered and the brand value is to be inculcated and so on But such a thing would never existed in digital media for a long here various research including our own research shows that You need a lot more frequency to get the messaging across In digital media you actually need very less Frequency if you are just looking after for example a click So if you go to a in-market audience and just expose him once there's a high Probability that he'll be clicking and add and therefore in Much of digital They started actually maximizing the reach because they were initially into performance marketing and therefore They were assuming that they will be building only for the in-market audience But when we are using it as a brand building We need to be very certain and a lot of research approved and including the google's own studies In digital if three plus is roughly what builds a brand in tv you need a lot more frequency in digital But the way digital is bought it's quite unfortunate the reverse happens especially and that is why people do say that you know A digital has issues in building brands The one plus in this particular example, and this is a live example One plus is that around 87, but three plus actually sharply falls down to 22.5 though the average ots is 3.54 If you were to do in tv and say, you know, I've got an average frequency of three And I just got 20 people would be a little hesitant because that's not the way the frequency distribution happens But in this is what happens in digital Now the way to do Change is people started using a lot of metrics one there used to be frequency capping In frequency capping it says that if there is an individual you limit the number of frequency that he gets But that is not actually building the frequency distribution What then the obviously, you know brand building has become such a big thing in digital Today you have an option of target frequency setting Just like in tv you can set a target frequency of five or six Or like I said generally digital frequency is set at around seven or eight You can set that then the DSP would actually go ahead and buy so that you know that frequency distribution is bought in and that Significantly enhances building the brand so For example, this is the two one where we haven't bought it on a With setting the target frequency and when you set the target frequency the distribution becomes very healthy much similar to tv So the key thing here is well, we are using digital for video of our building brands Especially digital video. We need to sort of understand ourselves That the evolution of the medium started as performance. It was not actually meant tv had an advantage of Starting off as a brand building medium digital much of its growth and the initial days were because of performance And therefore, you know, the lot of metrics have been there and there it is also continuously evolving and we need to be certain that we evolved with how the medium is evolving and we use the right Leavers to build our brands. So this is what I would like to Uh and give a summary First thing is yeah tv historically has Proven credibility that it has built brands, but increasingly Younger audience are moving away from tv and so therefore a lot of them are light viewers To supplement light viewers. You have no option. You cannot say I will rejig the channel mix and get the light We have done all sorts of experiments. That doesn't work You need to use other medium and that's the digital video Second thing is most important is to allocate tv and The budgets towards tv and digital quite scientifically There's a certain amount of bias with certain Previous successes in tv. So some the older the marketer is he will say I will want 100 on tv and then if you speak to a new age Business who has seen a success in the digital world. He will say let it be zero on tv and 100 on digital Both would be wrong and therefore we have a right way to actually evaluate depending on your Both your brand life stage as well as how the audience consume and that's the best way to allocate the money Then the third is what I said digital offers huge targetability, but it doesn't Uh have the power of instant reach that tv brings in So actually we need to mix both of it and that's where what we call as through the funnel planning which we have our own frameworks Fourth is like I said It is very easy to say digital has not built brands though it has built But we need to ask ourselves are we using it the right way because the evolution was From performance to branding now that there every day there are new improvements and we need to have those catch ups To ensure that we use digital the right way to build brands that would be my four key takeouts for today's session Thank you