A very warm welcome to everyone who's watching. Now, programmatic advertising can be considered what quantum mechanics is for physics. Everybody talks about it, but very few understand it well. But we have a very special guest here with us, who has a deep understanding of the domain. Now, he's going to tell us why programmatic advertising has become the be-all and end-all of the digital world and for brands and why DSPs launched by e-commerce platforms have an edge over the others. Now, let me welcome Sankar Mehrotra, VP monetization of Flipkart. Hi, Sankar. Hey, Neeta. Great to be here. Thanks a lot for having your work. Glad to have you. Now, Sankar, India is one of the fastest growing programmatic advertising markets in the world. Now, earlier, the challenge for its growth was that digital consumed a very small part of the ad file. Now, but in the past two years, courtesy of the pandemic, now, we've seen it grow on my leaps and bounds. Now, I'd like to really know from you how programmatic advertising as a discipline has used that tailwind to its advantage. Got it. Great question, Neeta.  Let's talk about the overall digital market to begin with. There are multiple numbers that are there for the market. There are some estimates that put the market at about 19,000 crores, which is for 2021. 2022 is set to grow to about 23,000, 24,000 odd crores. I think most of these numbers, though, vastly underestimate what the real market size is. From our data triangulations, I would stick my neck out and say in the last year, which is in 2021, the digitally advertised market might have already reached 30,000 crores. There's a large part of the market. You have your SMEs and SMDs who are spending, which perhaps is not even getting captured. Lots of money are going behind, let's say a lot of profiles with the downloads, etc., which might not even be getting captured. So if you think about digitally as an overall opportunity, it is much larger than what has perhaps been reported. And in case the market is less than 30,000 crores, it could be north of 35 of the total index. So it's an opportunity at this point of time, and it's only set to grow. As internet penetration keeps on rising in the country, as more and more people start their online journeys through mobile, the share of digital expenses is only going to increase because as users move, the brands will too. So that's about the overall digital. Now, within digital, you have multiple segments. Typically, we try and break up the market as social, video, display, and there's this entire commerce advertising space, which is getting, I would say there are multiple people who are actually playing in this domain.  So the entire commerce advertising space is also getting extremely active, and there is a huge amount of investment that is not going down in this space too. Now, just going back to also what you had asked about programmatic. Now, the programmatic really is providing accuracy and efficiency at scale. The entire digital world is distributing more and more towards performance. I'm not saying that I fully agree to the movement of migration, but it is pivoting more and more towards that. And there are sectors and there are verticals, which are relying very heavily on programmatic already. You think of a vertical like gaming, you think about all consumer tech, you think about all tech and tech. All of these categories are very, very big on programmatic already. And the reason is really quite simple, how we reach the most relevant audience at scale. So I think this trend is only going to grow. Already moving in a direction where the numbers are set to go, programmatic makes even sense for a lot of brands and categories, and you can see more adoption happening on it in the coming years. Like you mentioned, I think the investment is already huge and growing by the day and for the right reasons. I think it's a big boon because apart from saving time on manual insertions, you can actually measure the campaign performance real time as opposed to waiting till the fag end of the campaign to figure out whether it was successful or not. So that's a huge opportunity there. And you are an integral part of the programmatic advertising ecosystem today. In February, you launched a custom built demand side platform in partnership with MediaMan. Tell me, how was the reception from the market so far? Yeah. See, I mean, again, I'll just take a step out, right? The pieces of us doing a DSP in the first place, right? Think about it. Users take a lot of actions on the destinations of the split part, right? They browse through multiple categories. They wish list items, they add things to part. They use multiple payment methods and so many other things, right? Now, we're able to churn all of these actions into some insights, right? Now, what we are essentially trying to do is understand user intent in some way, right? Really understand what is the user trying to achieve, etc. And if you think of us as a platform, a job that we do well is to hyperbosomize, right? So when users come on the part, your experience on the part versus my experience on the part is very different or could be very different, right? The kind of merchandising that you might see was absolutely recommendations that you're going to get all of that is different, right? Now, we use all of these insights to show ads on the platform, right? What we do is build a lot of these anonymized ports and use these insights to show ads on the platform. We've actually just taken that narrative forward, right? The cohorts that we use to public users on Flipkart and I don't like that, let's say is surface relevant content to our users on platform are the cohorts that we use, you know, on RDSP too, right? So whether you retail on Flipkart today or you do not, you can use all of that intelligence to surface the right kind of computation to the right kind of user. An example, if I were to think of, let's say BFSI as a category, right? We have an understanding of which customers are, let's say cash customers, which customers are using a particular type of credit card, who's using debit card, who might be on UPI and dependent on the product that you have, you can choose one of these cohorts to show the right kind of part to be irrespective of where they are, you know, off-platform, right? So really is the thesis of our DSP, right? It's early days, right? It's just been about seven or eight months and it's a market which like we are saying is set to go. The architecture or thesis of having this DSP is fundamentally very strong. We've seen month on month growth, we are growing quarter but if I have to simplify what you said or maybe ask you in a very direct sort of a way, there are so many DSPs out there in the market. So I think there are two ways of going about it. One, you can go through scale like the number of people that you can actually reach out or maybe the richness of the data, you might have lesser number of people but the data that you have on them is really rich. So in this case, which category would the flip cut DSP be? Depth very clearly, right? You know, so let me just again try and break it down, right? So you can get limitless inventory through multiple supply sources, right? What makes a difference is the kind of layering that you can do on top of that supply, right? Where you start to focus more and more based on your brand, based on your customer, based on the goals that you're talking about, right? And again, up to the point I was making in the previous question, right? We understand user signals, we understand their intent and again, they're able to analyze them and say, okay, this is a market cohort for x-ray category. Let's say this is a cohort which based on things like the recency of their purchase, frequency of their purchase, the value of their purchase, you can have a kind of a segment. You can say this is a cohort that has browsed, let's say diapers, and hence you might want to show a toy ad. So, you know, all of that intelligence is to be available on our DSP, right? So to your question, what is the difference you're talking about? It is the depth of what we are able to provide to our customers. And I think another advantage is you're actually getting consumers closer to the purchase cycle. So you know their behavior much better than any other, you know, website. I mean any other DSP could basically. Yeah, I would think so, yeah. And that really goes back to the point of trying to surface the right kind of communication to the right kind of user and avoiding as much spillage as you can, right? So I think that is exactly the position that we want to take and that is exactly what we're trying to do. And you know, let's come to the consumer point of view. Now, you know, there is more competition than ever to reach consumers today and you know, resonate with your niche interests and habits. They are so much more tech savvy and better informed about what's available out there in the market. So how programmatic this advertising and your DSP specifically beneficial for the new age consumer? Yeah, see think of advertising as a spectrum, right? Advertising is really you can think of it as a gradient, right? As customers, your intent can perhaps be broken down into four parts, right? There are times when you have your intent, which is very, very clear, so call it strong intent, right? There are times when you have latent intent, there are times when you have a nascent intent and there are times when there is a new intent that is to be created, right? Advertising obviously straddles all of this, right? Now, for someone with a very strong intent, right? Typically, what that customer will do is go search for it, right? Maybe you can search on a horizontal or if it is a product where you will perhaps come to a destination surface, right? The job of advertising when a customer has strong intent is really to surface the selection that the user is looking for, right? So, advertising has a role to play there too, right? When you think of intent, intent, you know, it's advertising can play the job of reminding, right? And weak-indulging their interest so to say, right? When it comes to nascent intent, perhaps you can amplify, right? Showcase the products and services which are based on their prior activity and multiple behavioral signals. And when it comes to, you know, let's say new intent, you can inspire, right? You can show things that they might need but they haven't pursued it themselves, right? So, I think with the customer being digitally savvy, digitally smart, it's not that advertising does not have a role to play. I think the need for advertising gets pronounced depending on what part of the ingredient the customer might be in, right? And again, programmatic is meaningful in this environment because it allows the right kind of content to be surface to the right kind to use or have the right kind of time dependent on what their intent is and where they are, right? So, I think advertising has a role to play if you continue to have a role to play.  And as soon as somebody talks about a reminder, I think of retargeted ads, you know? Whatever you say, I mean, their nuisance, of course, they are effective but, you know, a DSP can do a lot more. You know, it can literally adapt to various types of display advertising campaigns like you mentioned catering to the various modes of the consumer at that point in time. Can you elaborate what kind of specific solutions you have with the different sets of brands and advertisers that you have on that? Yes, so I'll pick it up into two components. There are things on deck and there are things that we do off deck, right? When I say on deck, I mean our assets like our app, M site, etc. On deck, we largely cater to pandemic brands and sellers and there are multiple solutions that are available, right? We can showcase ads to them when they're on the home page, we can showcase ads to them when they are on various category pages, we can showcase ads to them when they are towards the end of their shopping journey or towards the closure of their shopping fund, right? And there are multiple experiences, that there are large format display, there are shopping ads, there are things that we call as X2X3, right? Multiple experiences which are again pre-targeted and standardized, right? Similarly, there are search ads, right? So when a user is searching for something, how do you surface the right kind of selection, what do you end over index on, which is actually a big guardrail that we have is that we maintain very high relevance. So depending on what the customer is searching, we want to show very relevant content, right? And not showing unnecessary kind of, you know, just tonight. As you go off deck, right, our DSP is an effort, right, where we are trying to use this understanding of the customer that we have on all open internet supplies, right? So our DSP is plugged into multiple supply sources and we are trying to use all of this understanding to show ads to users anywhere on open internet, right? And it can be for any category, right? So for example, if I think of an endemic and any brand, X, Y, Z, right, they're already advertising on the platform, but they definitely would be doing things off-platform, right? How can we ensure that we provide them a more relevant and a more targeted kind of an opportunity irrespective of the size that they want to buy off it, right? So that is the opportunity for endemic, right? For non-endemic, it is about using this intelligence, so using these cohorts to create relevance, you know, for their customers whenever they're browsing off-platform. So on-platform off-platform, both kind of solutions that are available and catering to both endemic and non-endemic kind of products. And which are the biggest categories of advertisers here? Yeah, you can see there are multiple categories on the platform, right? There's handsets, there's electronics, there's CPG, which is very large, there's fashion. So there are multiple categories that we are already catering to. And we started to make headway with categories like BFSI and all the, you know, in the past, in the past one year, there was a lot of foundation work that had been done around it. And we're seeing tremendous faction happening from these categories. And another thing that we noticed recently is, you know, third-party data is getting deprecated across the world, you know, for various reasons, industry, channels, privacy, everything else. Do you see that as a trigger for Flipkart DSPs to, you know, go a step further and solve the problems of marketers, you know, first-party data like we were talking about? It's really, really helpful. Yeah, yeah, no, it will be right. It will happen across all destinations who have first-party data and who are using the signals that they might have available in an anonymized fashion. How to create relevance for their customers and brands will definitely see higher traction in the future, right? There are a lot of solutions that have been developed like, I mean, there are companies that are trying to figure out unified IDs and all of that, right? So you see a lot of development happening. So let's say third-party cookie deprecation on phone, things like what Apple is doing with IDF and application, etc. I think the ecosystem will work, right? But I think the merit or the value that first-party data holders will have is something which is going to get amplified in the near and the long run. There's not to say that there might not be solutions that have been put here. Anyone with first-party data, you will see brands migrating across it. And one last question, what are the key trends, other trends that you're seeing in this programmatic advertising space in for the next couple of years? Yeah, no, so a couple of things we already spoke about, right? The impact of it might be limited in India, but let's say IDF and application is another big trend. Third thing is this entire interplay between let's say world gardens and open web, right? So in some markets, it is observed that there is let's say time spent on world gardens is reduced. I'm not sure whether it is to find it or not, but in some job of ease it is, right? So there you've seen the narrative of open web getting more and more pronounced, right? And really it is a green space right now, right? Time will tell how this value plays out, but I would say the entire interplay of world gardens and open web is something that we're going to see playing out in the coming years, right? I think CTV as a trend is something that is there to speak, should see more and more advertisers wanting to latch on to it, right? Last but not the least, and I spoke about it when we started this commerce advertising is going to see this proportionate gains, it will grow faster than the rest of the market, right? In the next few years, like you said, it will play out in this domain now, right? You'll see a lot of advertisers wanting to find it as their customers move towards platforms of business, they want to move their purchasing orders. So yeah, I think that would be the so good. So if we have to sum it up and tell people exactly what Flipkart DSP gives, provides to advertisers, I think it would be like a 360 degree funnel for reaching out to the target audience.  I mean, now endemic brands can bring traffic back to the platform and see exactly how their ads have performed, right? So, so you have to back in the case of getting reviews, absolutely. Absolutely, great. Thank you so much, Sankar for this very enlightening discussion. It really has helped me make progress in my understanding of the programmatic advertising space. And I bet it has helped the viewers as well. Thank you. Thank you so much for joining us. Yeah, no, thanks a lot, Nita. Tejja has spoken to you, greatly enjoyed this conversation. Thank you.


My name is Jimmy his name is Jake and this is the weekly dumb We're joined by our latest addition to the family. Don't know his name He might be just like the photographer at the family reunion. I'm not know sound off at the comments If you think you got a name for that guy, uh, that's name gets five bucks. Oh Five bucks. What a weekend it was Jim or disc golf and blitz ball celebrities and professional disc golfers I was draining putzack Drain and putz and Jake did get a nice hit off me in the blitz ball though Which is coming up blitz ball battle to a week from today Premiers jam warehouse games gonna be a epic battle have fun with us sometime But most importantly, let's get into the sports Jake because there's some sports people are Back in our using our sonar right now Like the like the dolphins That's how they torture dolphins James the world series is set your Philadelphia Phillies verse Zax Houston The old rivalry is back on kind of fun.  Oh Halfway through the forks damn that long ago. Yes.  He's got it. Nope Almost almost a breakdown almost a breakdown this week. We're going to robot world So the lords of communication or whatever I don't know like the artist was speaking to the lords communications and digital committee I was praying that was a typo so many times. Well, it's England. They just call people lords I thought it was a robot talking to like a lord, and you know, she's one of my favorite. No, the robot's name is Ida Would you great because my son can pronounce it and a AI artist and they were interviewing the artist Jake Yeah, and they said how do you produce art and how is it different to what human artists produce? And the robot went on to answer it But basically the robot she just said I used my hands and my art is different because I'm a robot not a human boom But there's this one guy in the back is a woman on his head. You'll see it and he's like this. He's like Like scared. Yeah, everyone's getting really scared after this answer the next woman comes up says hello And the robot fall asleep I mean if we're getting to the point that robots are getting sleepy and kind of mean we're starting to get it right We're about waste up strangles them One day one day one day that's gonna be a weekly dumb in like three years robot robot kills someone. We're like Lion kills the lion tamer. Okay, that's it's about robots, right No, I get I had you in the end.  Yeah, no Let's go to the more sports. We're in Miz and Maine. We look nice. Yeah, I do.  I had on one time. Thanks, Mizan. Thanks, Mizan You were saying in Maine Follow up play the follow up siren Whoa, whoa, whoa, it's a follow-up. Mine was more follow-up We have been talking about this chess allegation, you know dildo in the book Pondicking for our guy that got accused of that. He's suing back cuz he's saying that's my whole reputation now And he's suing for a hundred million dollars against your boy Magnus Carlson and chess calm What I was under the assumption was that he beat the best in the world The best in the world didn't go to the next tournament and sat out because he was like some fishy happened I don't know. I don't know what and then the rumors of buttplug vibrations came out now chess calm I've ran with the rumors and posted them. So maybe that's libel or whatever Well, who's to say this dude didn't start the rumors himself anonymous source on a chess calm They run it. He sues him. He wins the tournament. He wins a hundred million dollars Which will probably drop down to like two million. That's too much money The lawsuit numbers are getting out of control like to throw a hundred million out there Like that's just to negotiate to get like if they said to like if it private meeting two million dollars shake hands Sorry, we lied about yeah, I don't know the chest I don't know the chest winnings world like if if future tournaments won't invite him He's made like 25 million career. So if he's done if the rest of his life He's never invited or he gets banned you can argue that He wasn't gonna get there wasn't gonna get there wasn't gonna get there It's just a big number. You should do something different with his hair I think he actually does some like modeling So I think you telling him that is kind of like for what chest calm don't he does modeling Okay, doesn't matter where it is.    I think we need to start doing like a kind of a rules of engagement Like if you're gonna run this test on them like you should have to go through a similar test You know some of the farties people are skinny. Remember Ed. I used to like murder a car clear a room with the best of them It wasn't human. Oh, if that was the sheep, they were just Not only can you not only can you not reproduce you're done ruining the whole study bro. You're done. Which brings us Come on. Come on Employee of the week you won. Come on ploy of the week I was trying to get this going You were trying to get that going and that's not a great no one did it not a great thing goes to Rob Schrocco Had a baby he didn't have it his wife did Bobby had a baby Chris Rose rotation Chris Rose rotation play on play league winner Mustache Haver hard worker good guy He was at father of two now. He was at Yankee Stadium shirtless a playoff game Less than 24 hours. He had another kid. Well, that's the way to do it. That wraps us. That's the end of the show Today's episode is brought to you by Miz and in Maine. That's why Jake and I look so Fantastic if you want the best damn dress shirts money can buy check out Miz and in Maine Right now if you go to Miz and in Maine comm and use promo code dumb You'll receive $35 off any regular price order of 125 or more plus free shipping on orders of $100 and more and Free returns.  He said he'll play naked. Of course you will. Yeah With a plastic chair. Yeah, and a referee lying underneath.  These allegations are totally fake He showed up to the last event and they like Searched him didn't someone check his piece and like unscrew the top found hot sauce. If not, that's cool. Yeah. All right, cool


You get your oil changed every few months, right? I love synthetic. You go to the dentist twice a year. Ah! Exactly. You get a medical checkup twice a year. Doctor, Mrs. Johnson needs emergency surgery. Oh, I'm not a doctor. And don't neglect your estate planning checkup. Laws have changed. Planning opportunities have changed. And your family has changed. All that needs to be reviewed by your estate planning attorney. Get that checkup.


We're back with the breakfast in Plostibi Africa. We'll be speaking with Ubono Koko this morning. He joins us from the FCT. Remember the conversation we've had about the FCT. Koko, it's good to have you join us this morning. Thanks for having me. Alright, then a bit of a background to our conversation. Nigeria recorded an annual headline inflation rate of 18.85%. That was in 2022, in what was remarkably a year ravaged by several economic headwinds. According to a research website, narrowlytics, Nigeria experiences worse inflation rate in the last 21 years. The last time Nigeria recorded an annual inflation rate higher than 18.85% was in 2021, when the consumer price index rose by an average of 18.87%. The African giant just recovered from COVID-19 pandemic and ripple effects from the hashtag ANSAS movement in 2020. Faced further hardship due to Russia's invasion of Ukraine in February 2022, which was followed by inflationary wars. A look at the monthly trend showed that just inflation rate breached a 17-year sailing of 21.47% in November, largely attributed to global energy crisis, depreciation of the exchange rate, food crisis and surge in transportation costs among others. Thank you so much, Ubono Koko, for joining us. Ubono Koko is an investment and economic development expert from Abuja. He joins us now on the breakfast to give insight on how to find a way out of the economic issues that were faced with him. Once again, thanks for joining us. Thank you for having me. Thank you for having me. Before we get to the other part of the conversation, how to get out of it, because you are an expert, but how did we get to experience this kind of inflation that we did just 21 years after? Alright, thanks for having me once again. Let's start the conversation by asking the right question. I'll try to break it down. This thing has been long coming, whether you like it or not. Unless you build a structured economic development plan and follow it through, there's nowhere, just like a child who's giving birth to you, who starts school, goes through kindergarten, goes through primary education, secondary education. It keeps growing. So as soon as you miss out on any, it will affect the child eventually in future. So what am I trying to say? We've talked about infrastructure being a major penicillist to development. And then we have been playing lip service for the past few years over bringing the right infrastructure that we need to industrialize our nation. We don't have refining capacity as a nation. When it comes to petroleum products, we don't have well-detailed financial engineering structure in the financial sector to support the SMEs. We don't have logistics, contract and compliance system. So a whole lot. So when things happen, they will definitely become a problem to you in the future.  So if a nation exists where you are still finding it difficult, I wrote something on my Facebook page a few days ago. I said, can you imagine a country where you don't have a streamlined ticket or tax system where people have to pay over the seven trailers and lorries that carry goods from one point to another have to pay over 36 or 37 dues to different organizations, local government, for them to be able to move goods from one point to another. You can imagine what that does. So it's easier for you to move goods from Shanghai port to Benner Republic than to move goods from Macmillan Buster, which is on Legosi but Expressway to Benner Republic. So what does that tell you? Our participation in the global financial market is so low. So what are we even bringing to the table? Yes, we are the giants of Africa. So a lot of things have actually gone wrong. So it's a lot of work that we need to do starting from number one, being able to put in right investment into infrastructure, being able to provide power. If you don't have a good refining, if you don't have the right refining capacity for your petroleum product, the little shock that has happened in the petroleum industry, in cost generally in the world, it affected us because, one, the little income we're making from rent and the sales of crude oil were used to import petroleum products. So why won't you have effects issues? These are the things that are contributing to the inflation that we're talking about. So a whole lot of things, the flooding that happened before the flooding happened, we have a proper design irrigation system where we are looking for water in the north for irrigation and at the end of the day we're still suffering from flooding. So there's a lot. Insecurity has actually affected whatever it is that has happened to our economy because when we started talking about our food belt being attacked by terrorists, people thought it was just an ERP surrogate. No, these people, they were deliberate. They knew what they were doing. They went to areas, Benwe, Tarrabah. They went to places where we have strong cultivating strength. They went there to attack our people so that farmers will run out from their cultivation lawn so that at the end of the day we will not start facing food crisis. So if you are dependent on high interest rates from banks, you are dependent on high effects exchange rates to import food, what do you expect? The food will be expensive. So there's a whole lot that has happened to the economy that we need a whole lot, a whole lot of more strategic system and styles to be able to come out of it. All right, Obuna, the headline inflation got to a head in November last year. It went above the ceiling and it was about 21.47 percent, largely attributed to the global energy crisis. Sometimes we might not really have a bit of control over that. Let's talk about some other issues that were attributed to the cause of that particular margin. Talk about the exchange rate, depreciation of the Naira and all of that food crisis which you have mentioned and transportation costs. For our exchange rate regime, over time the CBN comes out with various policies, you know, dollar for Naira and all of that. Most of those policies are misplaced and they're not actually building the desires change that we are looking for. What do we do about our forex regime? Okay, let me start by saying, I already described, you know, fiscal policy measures and monetary policy measures are using the football team. Now the monetary policy guys are the defender. The fiscal policy guys are actually the strikers. Now the success of the team is largely dependent on what the strikers do than what the defenders do for you to have victory. What am I trying to say in essence? On C, you have a robust fiscal policy measure. It would be difficult.  So those policies will never, ever solve the problem. On C, you are able to earn dollars. Nigeria does not print dollars. Nigeria can only earn dollars. What are the means to earn dollars? You have to bring our goods and services provide to international markets or your participation in global value chains. Those are the things that will help you earn those dollars. And those are the dollars which you will now use for things that you will need dollars for as a nation.  So if you don't have things that you are exporting or if you are earning the little you are earning and you are using it to go back to the market to purchase things that are unnecessary, using it to feed the subsidiary regime, at the end of the day you will be cash trapped. So pretty much Central Bank have tried to do what they are supposed to do and I believe my illustration has been able to explain it even to a layman that the defender does not decide who wins. It is the striker who decides who wins in any match. So if the fiscal policy guys have not designed a structure or been able to build our refiners to start working so that we don't expend the little effects that we have gotten on trying to buy for children products, at the end of the day we will find ourselves in the same situation. I say this all the time. Every single thing you see in Nigeria, almost 80% of what you see in Nigeria are all imported. So we are highly dependent as a nation and you cannot import without effects. So the pressure on the effects is so high because our manufacturing capacity is so low and that is very bad. So until we are able to grow what we eat, be able to manufacture what we use, certain things like that will continue to be in this situation as a nation. Okay, let's even look at the fact that chief economist saying that we probably might face a global recession and for Nigeria this has been a lot of reporting and more like an assurance from stakeholders, one would say the minister of finance and the minister saying that we have what it takes to cushion the effect for exchange would be able to sustain us. What do you make of this? See, we are a huge economy and potentially a huge economy. So there is so much you can do to actually earn $10. Now there are areas that are on top. There are things, there are areas that I would not have participated in. If we have a strong and robust participation in the solidarity sector, yes, that can earn us a lot of foreign exchange. Like the gold belt that we had around all the way from Nigeria to Danfara state, if we are able to tap into that, we have more gold than Ghana and South Africa as a nation, let go. These are things that are needed in the technology space. These are things that if we put in energy to see how we can make them work we can actually become the foreign exchange earner for us as a nation. Services for God's sake, there are things that we can do. We have a young population that we can trade and put out there for people to actually hire and then we can earn a lot of foreign exchange. So what I'm trying to say in essence, the other thing is right, but the strategy to actually actualise this thing are the things that we are asking. Let's think down, draw up a plan that will be able to help us actualise it. So it is possible, but we need to we need a whole lot of critical thinking and structuring. Alright, then food inflation is another issue that we should look at holistically. We've talked about our monetary policy and of course the fiscal policy. But let's come back home and talk about food security because food prices are just skyrocketing by the day. School of thought would say that we grow all of those produce in the country. How come they are on the increase by the day? Some would say that the issues of flooding and insecurity are major or causal factors to why we are not producing enough. How do we address this issue of food insecurity because by the day Nigerians are not going to bed with foods in their stomach? Now it is a whole lot of work if you ask me and I say this because the capacity to which we face agriculture is not the capacity that is required for you to be able to feed over 200 million people. Now security is very crucial. If we are able to push back the insurgents it is going to give a lot of time and ample time and opportunity for those who are farmers those who earn a living from agriculture to go back to farm. Now again, the way we handle animal husbandry the dairy industry, we have to pay in lip service who have not been able to strategically put out structures that will help us. You can't have cattle roam all over the streets of Nigeria moving from the north to the south and you think you can make the best out of it but cows definitely will not last days. So there are things we need to reconsider the structure of having ranches or have it done the way it is done all over the world. So we need to also invest a whole lot in infrastructure. I said something earlier people that move goods lorries that move goods from one point to another I'm talking about from farm gates to the market they are spending so much money on paying levies to known and unknown structured and on structured organizations that people don't know who they are they have to pay for styling they have to pay for different things radio licenses 37 licenses that they have to pay for them to carry goods from the farm gate to the market somebody needs to look at this holistically then again, we need to also consider having a financial product that will fit or suit the farming population that we have to support them because if you don't the food crisis is imminent you cannot continue like this so what I'm just trying to say in essence is okay we begin to have large farming strategy large agro systems it will be very difficult for us to come out of this we are talking about 200 million people for you to feed 200 million mouths it can be having a cassava farm the biggest cassava farm in Nigeria is less than 10,000 hectares and that is very wrong you cannot play anywhere you can't do anything with that so we need to be able to design more products get more people to diversify when I talk about diversification we are discussing being able to get those who have idle funds to go into agriculture give them incentives when they go into agriculture just design products that will attract people into agriculture so those are the things that I can think of right now that we can do and many more I'm sure that we are already talking about how to wiggle out a way of the economic situation that we are faced with talking about headline inflation and what have you but just as we cost us down in less than a minute the economy should we expect if you have inflation of course is high and a recession in 2023 it's going to be a very huge it's going to be a very very strong and let me just use what a very strong want to tackle because whether we like it or not when you can see immediately after the election of course you've heard all the candidates who tell you we are going to take out subsidy so as soon as you take out subsidy that means inflation is going to surge higher so with that kind of surge you expect a recession to hit almost immediately but that said that's why we need very strategic governments that will be able to pull resources together pull resources talking about those who have what it takes in their head to redesign and design strategies and plans that will be able to get us out of that kind of issue as fast as possible so it's going to be tough but we will be able to surmount it as far as I'm concerned but I know we have to put a capacity it's just that we just had bad leadership over the years alright thank you so much Obama, Ukuko, investment and economic development expert who joined us from Abuja thank you so much for all of the thoughts that you have shared this morning would you appreciate them alright thank you for having me alright so that's the size of the show for today we've looked at the economy we've looked at the electoral act and of course well all this reminds you it's about 9 days 15 the practice ticket is actually on your screen right now 9 days 15 hours and 6 minutes and over 20 seconds for you to go and pick up your permanent voter cards my name is Justin Acabone and I am Messi Ebuco it's alright to follow us on Facebook Twitter and Instagram subscribe to our YouTube channel plus TV Africa if you missed out on the conversation we'll join the newsroom at 9 o'clock for the news brief we ask that you stay with us have a great morning bye for now


The study compares map use performance using virtual reality, VR, and desktop-based environments, des, finding that participants using VR processed information more efficiently, had a shorter response time, and visual search time, while accuracy, satisfaction, and readability were similar. These results can inform the design of VR maps that better adapt to human cognition and leverage the advantages of VR. This article was authored by Wei Huodong, Chen Yuyang, Huoliao, and others.


Andrew Whitworth is older than both head coaches in the Super Bowl this guy, played for the Bengals for so long now he's playing against the Bengals in the Super Bowl. He's 44 years old, Sean McVeigh is 36, obviously Zach Taylor is 38. These two come from the same coaching tree. They are young, offensive gurus who have been hired and Andrew Whitworth left tackle who was hurt and he was back and he was hurt and he was back. A man who's respected by everybody is older than both head coaches. How about it? Add a baby, Andrew. Hey, wait and take care of your body. Be an Andrew Mentals, Andrew Chickens to be able to play this long, very big congratulations Andrew Whitworth. I believe I also saw that he has more snaps on the Bengals than anyone on the Bengals does right now. Which would make sense because that Bengals team so young they don't know what they don't know AJ. They don't know what they don't know over there. Good, it's good to be kind of naive to the situation I think. And then it just becomes the expected situation.


These are the things that good companies do over and over and over again to build sustainable businesses. Welcome to the We Are Slam Show where you'll learn our marketing agency insights, best practices, and ideas to help your business grow. My name is Tyler Kelly. I'm the co-founder and chief strategist of Slam Agency, a small but mighty full-service digital marketing agency designed to help you captivate, motivate, and inspire people to action through advertising. Today I want to take it back, break it down, and show you how to generate revenue through customer acquisition. So I teach class at Miami-Dade College. It's called Marketing Agency Secrets. And in this class, I've kind of designed this class to share the insider tips, tricks, tactics, and strategies that a marketing agency would use over and over and over again. These are the types of things that we're doing day in and day out that don't always make it to the blog recipe. They don't always make it to the how-to article or the how-to video. And even when they do, even when that recipe is written out word for word, there's a lot of things that are written or unwritten that are unspoken in between the lines, in between the lines of that recipe to where I could give you the exact recipe that I use for filling the blank, SEO, SEM, PPC, whatever the case may be, and you're never going to produce the same results I produce. Why is that? It's because of those things in between the lines that are unwritten. And those unwritten things just come by experience. They come by doing it over and over again. Practice makes perfect.  Now in the class, I share these secrets and I've broken them into four distinct groups, which I call the four pillars of customer acquisition. Now let me share with you where this came from. So a few years ago, I was just looking at how do companies increase? How do they acquire revenue? How do they generate revenue? And I started to see these patterns, like these are the things that good companies do over and over and over again to build sustainable businesses. Now when you think about revenue, there's generally two ways as a customer-oriented organization to drive revenue. Those are acquisition and retention. Now when it comes to retaining customers, customer retention, we all know that we need to do a really good job at providing a high quality product, a high quality service. We need to create a good customer experience, like a great customer experience. We need to deliver on our promises and we need to make sure that the value that our customers receive is greater than what they are paying us, right? So the cash payment that we take in, the value should always be greater than that. That's retention. That's easy to explain. I think that's common sense and you have to have those things in place if you want to have a successful sustainable business. But on the acquisition side, a lot of times it's a little bit harder to pinpoint. And it's more difficult to pinpoint because this isn't necessarily something that we're consciously thinking about and that we're doing on a day in and day out basis. When I think of marketing agency secrets, I think those marketing agency secrets are the good marketing agencies reside right there in that customer acquisition part of the equation. And it breaks into four key areas. I call these the four pillars of customer acquisition. And I've beaten this up just about every which way that you can think of and it just keeps coming back to these four. These four things have to be hitting. You have to be getting these on consistently in order to drive revenue consistently. In order to predictably drive consistent revenue, you have to have these four things. And they kind of go in order. And the first is what I call strong brand. Now I could spend all day talking about brand and the importance of a strong brand. That's not what I'm going to do in this show. As a matter of fact, I'm just introducing you to these concepts to these pillars. And if you think that you might have a weak brand, if you think that your brand might need some work, then this is the first thing that you as a marketing director need to address. And typically, this is something that needs to be done by professionals. I'm always about giving away free information. I'm all about making sure that you have everything you need to succeed without having to pick up the phone and call us. And there are a lot of amazing branding agencies in this city and in all the cities which we serve, currently over 67 markets we're in. And there's a lot of amazing branding agencies out there. And go pick one, work with one because you have to have a strong brand in order to do anything after that point. The strong brand is what guarantees that the rest of these pillars are going to work. The strong brand is that message. It's that promise. It's the promise that you can make to your customers and the promise that you can keep. The strong brand, it's what ties it all together. It's the visual aspects, the visual identity. But more than that, it's the feeling, it's the emotion that is a vote that connects with real humans. And that is the foundational pillar for driving customer acquisition revenue, strong brand. The second pillar is market awareness. Now you can have the strongest brand that there ever was, but if no one knows who you are or what you do, then what's the point? It's kind of like you can build a website, but without driving traffic to that website, what's the point? So the market is aware of who you are and what you do. It's that simple. If your market is aware of who you are and what you do, then you've nailed that second pillar. Here's the thing. A lot of times we want to make a lot of people aware of who we are and what we do. But in reality, our market is not everyone. If you try to be all things to all people, then most of the time you're going to fail. Now the third pillar of customer acquisition is targeted lead generation. And in this day and age, we can actually target the right message to the right person at the right time and in the right place. This is where customer journey mapping and buyer's funnels and buyer personas, where all this stuff, when we talk about marketing, really starts to take shape and come to life. Right message, right person, right time, right place. What is this? This is the holy grail of marketing. This is targeted lead generation. In order to target leads who will end up being customers, what do you have to do? You have to make sure you have the right person. Like I said, you can't advertise to and be all things to all people. It just doesn't work that way. Fine tune your approach, fine tune your pitch, fine tune your service and your product and make sure that you are hitting just the ones that will convert on your offer. Okay. So this is making sure that you're targeting the right customer, right person. You got to have the right message. And in order to do this right message, you got to make sure it's right time and right place. Okay. This is where the customer journey mapping and the before and after grid and all these cool things start to materialize and come into play. Because in order to do targeted lead generation correctly, you have to know these things. For instance, buyer's journey, not everyone on your site, not everyone that comes across your marketing material is a buyer right now. In fact, according to chat homes, author of the ultimate sales funnel, which was the precursor to inbound marketing, only 3% of people, only 3% of people that are on your site that are coming across your marketing are now buyers, meaning that they're in the market right now, they're ready to make a purchase. The way that you create content or you create the message for the people in that timing and that place, it's different than how you would project a message or create a message for somebody that is not ready to buy now. In fact, 6 to 7% of people are not ready to buy now. And if they're on your website and they're not ready to buy now, but they're in this group of 6 to 7% that they would buy now, but there's something holding them back. And so, you know, your message, your strong message of call this number, fill out this 18 page form and buy from me now is a lot different for that 6 to 7% that is being held back for some reason. Typically, that reason is trust and credibility. So, the message that you need to deliver at this point in time is a message that reinforces that you are a credible brand, whether it be a BBB affiliation or a testimonial or a review has to be something to kind of increase that credibility, increase that trustworthiness. But then when we think about the rest of the people, you know, outside of that initial 10%, that aren't necessarily ready to buy now just because they're not customers or customer material yet, what type of message are you going to deliver to them? I mean, you're not going to tell them to fill out an 18 page form and pick up the phone and give you a call because they're never going to do that. Yet, you have a website and you have content on that website. And so, you have to begin to think about how do I develop content that will engage these people, captivate them, motivate them, inspire them and get them into a system, into a funnel, into some sort of constant communication or drip email marketing or something to this effect that will keyword nurture them until they are ready to buy. So, these are all types of people that are your ideal customers but just at different stages in time, different needs, different points of awareness and they're just not ready to buy now. So, you got to think about that when you think about targeted lead generation and here's why. You don't want to spend all of your advertising budget on people that just aren't ready to buy now even if they exactly match your ideal buyer persona profile. If they're not ready to buy yet, then you're just paying to educate people. You're just paying to kick that can just a little bit further down the road and that ROI is not going to return to you anytime soon. So, when we think of targeted lead generation, it's more than educating, it's more than driving brand awareness or market awareness and now it's a matter of let's go and let's find the people that are ready to buy now and let's bring them on to the site, let's bring them into the showroom, let's get them to pick up the phone so that they will buy now. Now, if you're doing this, first three pillars of that customer acquisition, strong brand. So, that's that core message, that brand promise and the outworking of that visually and in storytelling. The second is market awareness. This is that the people who are qualified to be your customers are aware of who you are and what you do, market awareness. The third is targeted lead generation. This is when you're going out to the web and you're pulling people in through advertising, you're generating targeted leads and you're bringing them back to your website or into your store or you're connecting with them somehow. So, what's the fourth pillar? Before I share that with you, imagine that all three of these pillars are just hitting on all cylinders and for some reason you're just not closing any deals and you think to yourself, well, I don't care how good the marketing is, obviously, there's a problem and somebody is to blame. Typically, that person is you. So, if the boss says, you know, I know that that we've been spending a lot of money in this area, in this area, and seems like we have a lot of traffic, it seems like they're qualified, you know, I mean, everything's looking nice. It sounds right. People are saying, you know, that they see is everywhere and all of these things. So, on the surface, you might think that you're doing a pretty good job and I know that you are, but here's the thing. If at the end of the day, your boss is not seeing the revenue, remember, we're talking about customer acquisition. If he or she is not seeing the revenue, then guess what? You're to blame. And as a marketing agency, we're to blame too. And so, the fourth pillar, always the fourth pillar of customer acquisition is sales proficiency. And it sells proficiency because it's in your best interest to make sure that deals are getting closed, that people are converting on the website, that your offline sales teams have what they need to close the deal, whether that be collateral or the proper systems. Now, I understand as a marketing director, you might, you're not a sales director and you don't necessarily know what's needed. But the first thing you have to do when it comes to sales proficiency, if you're in an organization where there is a sales director, you have to connect with that person. You have to make sure that marketing and sales are aligned, that you have a shared terminology, shared goals, shared KPIs. And if you're spending thousands of dollars a month on marketing, if you're spending tens of thousands of dollars a month on advertising, then you have to be able to draw a line between that spend and the sales that that spend is producing. This is results driven marketing. And without that sales proficiency, without that fourth pillar, you're always setting yourself up for failure, because there's always going to be moments when sales aren't what they should be, or aren't what I as the boss expect them to be. And because of that, and because you're spending all the money, the blame is always going to fall on you. And as a marketing agency, we know that if we are helping you to spend all that money, then that blame is just going to roll downhill. And it's going to, the finger is going to be pointing at us, regardless of how strong the brand is, regardless of how well the market knows who you are and what you do. And regardless of how many leads are actually being generated, if the salespeople or the website isn't closing the deals, then it always falls back on marketing. And so that fourth pillar sales proficiency ensures that your eyes are on the prize and that you're doing everything that you can to make sure. And as a marketing agency, we're doing everything that we can to make sure that those deals are getting closed because at the end of the day, that's the number that determines the revenue when it comes to customer acquisition. That's the number the boss is looking at. That's the number that matters. So these are my four pillars of customer acquisition. And I hope this was helpful for you. Just to think about all the things that go into driving and generating revenue specifically through customer acquisition. Now, once you have those customers in, remember, it's time to start retaining them and focusing on retention. And really the only way to do that, like I mentioned at the beginning of the show, is that you're doing what you promise and providing a high quality service. Now, if you are looking to increase your customer acquisition to grow your customer revenue, and you need help with that, I believe we're the perfect partner in that regard. Contact me. I want to talk sales and marketing with you. You can find me at slamagency.com, click the free consultation button, and I'll be happy to share a few moments just chatting with you about sales and marketing. One of my favorite subjects. If you've enjoyed this show, do me a favor, subscribe, rate, review, share with a friend. And if you're listening or watching on social media, be sure to like and follow. Thank you for tuning in. I'll see you next week. Thanks for watching. If you like what you saw, subscribe and hit that bell. You'll be the first to be notified when new content goes live. After that, you can watch more videos from Slam Agency. We've picked something we think you'll love.


April is Sexual Assault Awareness Month and officials want to raise awareness about sexual violence and let sailors know that sexual assault will not be tolerated in the Navy. Chief of Naval Operations Admiral Jonathan Greenert told us what the Navy is doing about this problem. And for me, it's to be sure that the commanders and the commanding officers in our Navy are able to hold people accountable for committing sexual assault and that we can account for those instances where sexual assault occurs so we understand the problem. Admiral Greenert also talked about the importance of bystander intervention. And lastly that we're going to choose to intervene. We're going to have bystander intervention and be sure that when we see something about to take place, we stop it and get into the prevention mode. From the Defense Media Activity, I'm Petty Officer Amara Timberlake.


Hey everybody, welcome back to Outdoor Greatness here on the LFG channel up here in the Colorado Rockies. Leaves are changing, so we're gonna be doing some adventure fishing today, taking the backpacks, taking the fly rods, maybe a conventional rod, and we're going to find some mountain fish. We have the perfect sponsor for today's video, and that is FishBrain. FishBrain is a tool that I use and that many other people use to find fish, locations, patterns, species that you can go after. It's really an awesome app, and this is the perfect situation to use it in. Before I came up here, I did a lot of research on all my different mapping systems, and including FishBrain, where it showed me where people are catching different species of fish, and I was surprised to see up here in the mountains, little remote streams, creeks, all I need is just a little sign. Okay, yeah, there's rainbow trout here. All right, yes, there's some cutthroats up here, and using the FishBrain app, I was able to locate a remote mountain lake. There's not any fish catches shown at it, but in the general area, the miles surrounding, there are fish catches, and so we were going to go discover maybe the first catch out of this remote lake today. What I love about using FishBrain is I can quickly log on. If I'm going to a new location like this scenario, I can instantly see where people are catching fish in even the certain times and the lures that people are catching fish on. So they have some new interactive features that'll really help you dial in exactly how to catch fish in certain areas and what times are best. At the top of the description right now, I've got a link to download the app and check out the premium features that they've got. They're really helpful in finding fish, in figuring out patterns, in new locations, and just connecting with people and figuring fish out as a community. So shout out to FishBrain for sponsoring today's video and an extremely useful tool for doing what we were about to do. So got the wife with me, OSG. She's never been up, she's never been in the mountains period, but she's never hiked up deep into the woods. So we're gonna be doing that today. That's gonna be an experience. She's vlogging over at the LakeLive family channel and we are going to hike up to this remote mountain lake and try to figure these fish out. I'm hoping that once we get up there, they're gonna be so dumb that they've never even seen lures or just gonna start attacking and we're gonna have a good time and maybe catch a bondo. Today's loadout on my pack. I have the fly rod attached. Inside I have a cook kit because we're gonna be eating on top of the mountain. I have water, probably have about 16 ounces, maybe a little bit more. Some extra clothes in case the weather changes. Starts to rain. I have my flies, of course, and very minimal tools, everything. This is my small pack. So it's packed to the hilt and then Stephanie, she's got some of the extra stuff that we need in there. I feel like I have like twice the amount of stuff here. You're the pack miller. Your pack's a lot bigger than mine. Yeah, I've got snacks for us. I've got water as well. I don't know. I've got first aid kit. I've got probably twice as much clothes as you do. Yeah, you probably do, of course, in every girl's fashion. But I get cold easily, so I made sure. Well, you're about to learn what it's like to hike up a mountain and see what that's like. So if you guys wanna see from OSG's perspective, Lake Life Family Channel down below, she's gonna, this is gonna be funny, y'all. It's been some pretty interesting moments so far. Our spot that we're going to, I believe is about 1.5, I think it's about a mile and a half away. So it's about 1,000 feet up, though. Oh. Yeah. Oh. Get ready. We have started our ascent. Here in the shimmering birches. Down the nut birches is their aspins. And we're gonna follow the shoot right here. Upwards. We're eventually gonna hit a trail. There's like three small lakes and then one big lake I really wanna hit. So the first small lake is like a mile and a half away. The really big lake is two and a quarter miles. So we'll at least be hiking five miles today. Really the thing is the elevation. We're going up 1,000 feet. So we started at about 10 and we're going up to 11. This is a lot of what I dealt with last time is all these downed trees. So we might have to hike up over some of those. But above those trees, way up there, that's where we're going. You can actually see the mountain top over there on the other side of that dead tree. Way up there. Getting up here. We are about 30 minutes in to this hike. And we've gone up, oh, I'd say, good 800 feet. So we got another push. There's some mule deer poopies right there. Crusties, crumblies. I don't really have enough energy to move out of it. Yeah, those are old and dry. So we were officially up here at the elevation that the lake is at, but we still have to go to the lake and we're just kind of walking along the elevation right now on some game trails. Look at that buck. It's right behind me here is a giant meadow. I never saw anything this big when I was hiking, hunting for elk and we're gonna cross this. There's a little creek that runs kind of through here and I'm hoping it's gonna end up at this little lake. I don't know. You know, I was looking at this through the maps. Are you sure that trail, there's a bee around me. Are you sure that trail that you saw on your GPS wasn't an actual creek? I can't be certain, honey. Because I see no trail. Deep forest now, would not be surprising when we ran into some other animals up here. So we just walked through kind of a squishy area. Hopefully that's leading into a lake. It's gonna be back here, a little pond. They call it a lake, but it also feels like there could be something around. Something working, bit. Something working. It actually is very beautiful. I've never seen anything like it. All right, y'all, we just found this trail. I've been looking for it for a long time. It's like a logging trail or something. And I can actually see the lake just through these trees and it's bigger than I thought. So this is awesome, I hope we found it. We found it. I too, I was looking for it. Yeah, it's taken us two hours. Yeah, there was really no easy way to get up here, but we're about to see what's going on. This is gonna be really exciting if we can actually catch trout out of here. This is bigger than I thought it was gonna be. This is beautiful. Oh my gosh, babe, coming up on it now. Look at this, you guys. Oh my gosh, we found it. Looks like there's some grasses out there. Hopefully there's some fish in here. Some little sideline vegetation. It looks good. And there's no moose. There's no moose, we're gonna be fine. There it is, life. Just looking for that big, hungry trout. Alrighty, y'all, we've got the lake over here in the background. Now it's time to get our fly selection. I've seen some like polywog salamanders or something in there. So I don't think they're eating those. Those are a little big, but I don't even know if there's trout in here, to be honest with you. Like this is, how about a trout get up here? I have no idea. If there is, it's gonna be really awesome, but I'm gonna go with a small little fly. This isn't my smallest one when it's pretty darn tiny. And we'll see how that goes. We'll go from there and we're just gonna work our way around the edge of this thing. All right, got my flytide. Just enjoyed some lunch with my amazing wife up there in the woods. It's time to see if there's any fish in here, actually. I know that there's life in here. I have to say, this is probably one of the crazier like fishing videos I've ever done. Got business of crazy places and fished big waters and different types of things, but fishing a lake wet that I don't even know if anyone else has ever fished. That may mean there's no fish in it, but we're gonna find out. Really don't wanna have to wait out in this water either. Well, you guys, I am not sure that there are fish in here. There's like these little polywog things. Say polywogs, they're like full salamanders. They have legs, it's like tadpoles with legs, but I'm not seeing any trout swimming around the edge. And I think I would definitely see those if they were in here, especially with all this vegetation around the shoreline. Well, y'all tried. There's no fish in here. I would have seen them hiked up here for like two hours. The other lake I wanted to hit is like another mile from here going farther up the mountain. Now we're gonna have enough time. I was hoping to get a big ol' trout in the middle of nowhere. Be an awesome story. We are walking up on another lake or way back real in Conspicuous, not as big, full of lily pads. There's tons of elk and mule deer sign around here. This looks a little bit deeper than that other lake. Surely there's fish in here. I'd be able to see one of those little polywog things.  Half bulls, but they have bigger legs. So there must be some sort of like mountain salamander.  I'm not seeing any surface pops. Like normally you would see every once in a while, a trout just coming up and eating a bug or something at the surface. I'm not seeing that. So we're gonna continue down the mountain to try to find some moving water. Okay, we are in action. So I'm at the base of where these tributaries start. Coming out of the lake, a bunch of ducks just got up here. It's really shallow. Way back in those tributaries, it looks like too shallow, like really muddy. So my hope is that they're gonna kind of be in this base. And I did see some way out in the creek channel. They're busting out there. So I'm gonna try to see if I can get one coming kind of close here. I've got a lightly weighted fly on. Oh, I see one feeding. I see one feeding. I see one feeding. Strip, strip, strip, strip. He's gonna get it. Oh, oh, he missed it. He missed it. There he goes. Oh, we got him almost got it again. He almost got it again. He almost got it again. Oh, look, look, look, look, look. Oh my gosh. He's attacking. He's attacking. He's attacking. There's multiples. There's a bunch of them. Oh my gosh, y'all. There's a bunch of trout right here. There's a bunch of them right here. Oh my gosh, they're just not fully eating it. What is the deal? That is the most trout activity I have seen up here. Like there was basically three trout off my foot. I don't know if they saw me or what. What is going on there? They were going crazy. So close to eating. It was like, I might need to change the fly maybe. Oh, there's one. There's one. He's on it. He's on it. Got him, got him, got him, got him. Woo, baby. Nice fish. Oh man, that was cool. Saw him coming. I just kept stripping it. He wah-bammed it. Gosh, up here in like the shallow end, there's only a few feet deep. This is a rainbow right here. Beautiful fish. Just gonna let him run for a second and we can get my pliers. That was awesome. Whoa. There he goes. Came out, came off. See ya, buddy. Woo. I think we found some trout. Babe, who's behind the camera right now. If I go along here and there's more coming, giving you the rod. You don't even have casted that far. Really? Yes. Because you've never caught one on a fly. There was like three that came up right there. It was insane. So, this little creek channel that runs back in there, I think it's too shallow. They're having to come out and they're piling up in this area that's kind of like leading into the tributary. So, I don't know. Maybe this was a good decision here. See if we can get another one. Just saw one come to the surface over here. Oh, got him. Oh, shoot. I think he might have broke me off. I think he broke off my fly. He did. He broke me off. Gonna go with one of these little bit bigger flies here. Ow. I got myself right in the back. I can't cast this fly. It's too big. Okay, so I said they look a little too hard on that last guy. Broke him off. Went to a bigger fly. I hit myself in the back. And now I'm back to one of the smaller flies that that other trout took. Must have been a good one. I actually sight casted that guy. I saw him surface and just threw out in the general direction and got a response. I have to get this thing out there pretty far. The creek runs really far. Oh, I see one. I see one. I see one. I see one. I see one. I see one. I see one. I see one. I see one. Strip, strip, strip. Oh, he's on it. He's on it. He just flashed again. He was right by the shore. Oh, there's one right there. Good little boil on that guy. Oh, got him. Got him. Got him. Got him. Sight casted him. Woo, that was awesome. Spotted you, buddy. Spotted you. Look at this. This is a nice trout. Nice mountain trout. Did it come down here? Man, they fight. All right, buddy. Almost got you. Wasn't able to get him in that remote lake, but down here by this little creek there, they're in here thick. Probably 16 inch trout. They love to flop around, too. Let him go back into the mountain waters. Couple really nice trout right here. I'm gonna try to get one more. OSG is making chili tonight with cornbread, and we don't want to be late for that. So, honey, can I catch one more? If I see another one coming up, there's one right there. There you go. There's one right there, baby. There he is. There he is. There he is. There he is. Come on, Skills. Yes. He's feeding right there in that little area. Just gotta make the right little presentation. I might need to change to a surface fly because I'm really seeing them come up to the top right now. I think if I got a surface fly, I think they would come up and pop it, like a little grasshopper or something. Well, in the search for some surface dwellers now, a little bit harder to cast this fly, but. Oh, good call on the switching up on the lure. Surface, surface contact. Oh, God, that was cool. Switched up lures. Starting to see them come up top. I feel like an actual fly fisherman right now. Switched up my tippet to a smaller tippet too, so I have to be a little bit more careful. I already broke one off. Okay, come here, Brutus. Great fight. Great fight. Go ahead and let you go. He was a little quick on the dry. He was camera shy. Man, that happened really fast after I changed that fly up. So this is a little grasshopper fly. I don't really know. I don't know what it's called. I know these flies have different names, but coming up to the top, switch up ski. All right, honey, I think we need to start heading back because I really don't want to miss your core bread. But I'm going to have to make like a few more casts. A little stretch. This is the way we're going. So let's just continue. And there might be another one. Oh my gosh, they're coming up out there. Look at them. I'm tangled. I'm tangled. It's happening immediately. So fast. Watch this. Watch this, they're coming up. They're coming up. I see them, I see them. Oh, oh, he's got it. Oh, oh, he's got it. Ah, he hit it three times.  He's coming over here.  She's walking towards camp. It's probably about a mile and a half. I still see surface activity, but it's way out there where the little tributary starts. And I think they're kind of hanging in there and they push off on this little flat right here because they can't go up in the creek anymore. It's too dry. Okay, that's all the mountain adventure we're going to go on today. That is it for our remote mountain fishing adventure today. I will be on the search for more of those remote mountain lakes. The one that I found way up in the mountains today, all I had was like those salamanders, but there's more up there. They're just a little too far. And I'm also with my wife and we can't be going like hard like I was elk hunting. But if you want to see the rest of our mountain venture from today, go check it out. Lake Life Family Channel, link down below. Stephanie actually saw her first elk, bull elk, pretty amazing. And it was our first time ever up in the mountain. So you can go check that out. And we have more action to come. I think we have one more decent weather day. There's supposed to be already snow on the ground. Like pretty much everyone has left the mountain except for us. We kind of got up here like, why is no one here? And we've later ran into somebody, found out that is why. So everyone's packed up. They're heading down the mountain. Hopefully we don't have any snow, but stay tuned, it could get interesting. Thanks for coming along today. Signing off on today's fishing adventure and I'll see you on the next one.


Of the Drupal Association my name is Patti and I'm the chair of the board of the Drupal Association. So I'm supposed to be here now because we have Tim that was going to be with us today but unfortunately he got sick and couldn't get over from all the way from Portland. He would be watching this live now but I think it is a little bit early in Portland for him now. So Tim, if you are watching, hi. Yeah, so it's happening, right? How long have we been waiting? Too long. Too long, thank you. We start normally by asking a couple of questions and we are a little bit curious to hear and see who is coming to their first Drupal Con. Wow, welcome to your first Drupal Con. I was so scared at my first Drupal Con because I didn't know anyone. That was in Amsterdam a couple of years ago. But you will realize it very soon that we have a group of really great people here and please if you are coming to your second, third, or maybe your twelfth Drupal Con, Trish, could it be? More than that? Yeah, yeah, okay. We are coming from the years, that times, too, because we also have one in North America and we also used to go to Asia at some point. But anyhow, make sure you talk to others and most important, if you are coming again, make sure that you also interact with those who are coming for the first time. So we are also very happy to be here in Europe because we speak a lot of languages. And you might be worried about that I have to speak another language that I'm used to. But also, okay, because most of us do not have English as a first language. So that means just go for it. We normally call it in my company, we say it is broken English, that's what we speak. So that can be the official language of the next three days. So don't worry about the language, most important, welcome and we can maybe check a little bit from where you are too, right? So I come from Iceland and I think there's maybe five people here from Iceland? You're here, right? Yeah! Okay? So we started at the top, but we can check a little bit more. What about people from Germany? Who is here from Germany? Okay? Very often a lot of people from Germany, Spain? Yeah? Okay. France? And you have to make noise too, right? Who is from the Czech Republic? And thank you for hosting us. It's one of the things that we did this year which is different maybe from previous years is that we are live streaming this now because not everyone can come. And therefore we are all going to clap for people in Ukraine that got free tickets to watch this now live because they can't be with us all of them today. Some of them are here, welcome to all of you. But those who are watching it now, come on, send them a little bit of that. Let's not forget and we need to repeat the message too that we are thinking of you. And I hope that you're going to enjoy it also live. We have more than 1,000 people. I heard something around 1,200 people coming to Drupalkan this year. We have also a lot of people watching it live online and all of the sessions are going to be streamed so it's going to be a lot of fun. But we start normally with a little bit of housekeeping. And I think we are going to get one video from Tim who is now in Portland. But let's take a look. Welcome everyone to Drupalkan Prague. My name is Tim Lennon, the CTO of the Drupal Association. And I'm thrilled that the Drupal community can be back in person in Europe. We want to say a warm thank you to the city of Prague and the local Czech community for supporting this event. We couldn't do it without you. A few housekeeping items and highlights before we get started. First, elections for the Drupal Association Board are happening now. Voting opens on September 21st, so make sure your association membership is up to date. Secondly, save the date for Drupalkan North America. Drupalkan Pittsburgh will take place from the 5th to 8th of June 2023. The call for speakers and applications for the Speaker Review Committee are open now. As a general reminder, there's a COVID-19 safety policy for this event. Unfortunately, we're still in a pandemic, and that means some people, including myself, cannot attend. And the rest of us need to take care of our community. Please follow the policy throughout the event. As always, the Drupalkan Code of Conduct is in effect throughout the event. If you have any concerns, you can find a Drupal Association staff member or email conduct at association.drupal.org. Now for the fun. We want to invite you to the opening reception tonight in the exhibit hall. It's a wonderful chance to celebrate our reunion with the community. We also hope you'll join us for contribution. Contribution is the heart and soul of Drupal, and you can be a part of it. General contribution is available all week in Room C2. Mentored contribution is available on Friday, and there are three chances throughout the week to take the first-time contributor workshop. I'd also like to highlight this week's keynotes, starting with the Drupal Core Initiative keynote, which will give you a progress report on the latest innovations coming to Drupal. Of course, it would not be a Drupalkan without a Drees note, where Drees will give a visionary update on the state of Drupal and the open web, as well as talk about how we're making innovation in Drupal easier. Wednesday afternoon, Tavi Kotka will be talking about the next big things for digital societies. And finally, Pavlina Luzdenska will talk about growing your business with people at the center.  Firstly, I'd like to thank everyone who provided financial support through the grants and scholarships program. There are several people in attendance who could not be here without you. I also want to thank the volunteers who make Drupalkan possible. In particular, I'd like to thank the European Community Advisory Committee and thank our track chair leads, as well as our track team members. I'd also like to thank our incredible Drupal Mentoring Team, helping make innovation in Drupal possible. In addition, I'd like to thank our sponsors, including our diamond sponsors, Aquia, Dropsolid, Pantheon, and PlatformSH. I'd also like to thank our Platinum sponsors, our Gold sponsors, our Silver sponsors, the Modulable sponsors, Media sponsors, and other sponsors for this event. And I want to make sure to thank our supporting partners as well. Drupal Association's supporting partners fund programs that support the community throughout the year, including helping us keep Drupal.org in our current community. Or again, our GitLab servers online. If you're interested in learning more about the supporting partner program, you can reach out to the Drupal Association. You can find us at our booth, or you can email partners at association.drupal.org to learn how your support can help support the Drupal community. I also must thank the team at Kwonitumlare. Kwonit Congress has been part of the Drupal community for years now, working closely with the community volunteers all year long to create the best event possible here in Europe. And last but not least, I must thank my colleagues of the Drupal Association. The Drupal Association is a staff and board made up of the most caring and committed people in Drupal. It's our mission to help the Drupal community thrive. And I know firsthand how much work and care they put into every moment. With that, I'll hand it back to the team on stage. Enjoy DrupalCon. So we've been doing this pandemic version of a DrupalCon now for two years, and he showed a couple of photos of people during the session he had now. And I think that we are here now live in person. So I think that we can actually get the people, the European advisory board, those who've been helping Kwonit to get everything set up for the day and the next days. The Kwonit team as well, and the track team leaders come up here and join me on the stage. And then we can really say thank you to all of you. So these are the ones who have been working every single week with the Kwonit team to make this happen. So thank you. Thank you. There's a little bit more that happened during this time's DrupalCon, because we introduced, so the Kwonit team, they told us that this is like the mascot of your country, right? No. Yeah, it's a famous children's cartoon. So he's called Kretek, and we decided to go and take him on a tour around Europe to actually promote the event. And this guy here, he's actually been to all the cool Drupal camps in Europe. He's been giving out free tickets, and there was a little bit of a pause between the end of June and until today, and he was actually spending time with Imre's parents in Netherlands. He was also hanging out in Switzerland with Amesie. Maybe there were actually two versions of him because we had a couple of events happening at the same time. So he's been traveling around, and of course giving out a lot of tickets. I hope some of you are here because you got a ticket from Kretek. It could be that this is gonna start to be a tradition. We're gonna talk a little bit more about that in the wrap-up ceremony, but we decided to create a little video. The team of Kwonny put together a little video of Kretek and his journey in the past few months, so let's look at that. Of course, so thank you to the amazing team that is helping us. So what about next year, Galbra? I don't know, do you know something? I do know something else. Oh, so when can we learn about that? Mm-hmm. I'm thinking, I do know that there are people in this room that are probably from the country that we're going to next year. I mean, that's not that hard. So you tell them a little bit more, or? Yeah, maybe in the closing ceremony. Okay, okay. And that's gonna be like, I don't go, like, you know you're here. So that's gonna be in the closing ceremony on Thursday. We are gonna tell you about our next destination, and hopefully we're gonna introduce a new mascot for the event. So if you're organizing any type of a Drupal camp throughout the, until next year's, this time of the year, not saying anything more, make sure you like, talk to the team, the corny team, and there's gonna be also like some roundtables because we need to make sure that this tradition continues. Correct? Yes. Yeah. Thank you. Thank you. Um, which we are just going to go a little bit into, you know, I'm not gonna introduce the next keynote. And we have other people doing that. And then there's a lot of people coming on stage. So there's gonna, we are gonna start now officially. Drupalcon Europe. And we wish you all a lot of fun and make sure that you go to all the sessions, you connect with all the people and enjoy the event and maybe go and check out downtown Prague. It's excellent. Yeah. Enjoy the Drupalcon. Yes. So thank you very much. And Simon from Acre, come on stage.


Hello, I'm Barry Horwood. I'm the curator of decorative arts here at the Museum. By their very nature, period rooms are somewhat static. And so the curators have devised a scheme, and we've called them activations, to have contemporary artists insert their contemporary art to help enliven the rooms. The hall was an all-purpose room, and as you can see, the room is set up for socializing. One of the things I was really interested in with the period rooms is sort of the slippage between fact and fiction with the recreations. Some of the items may be historical, some may be recreated, some sort of interested in that play between what's real, what's factual, what's an approximation. For this activation, I made a recreation of Thomas Cole's painting called The Picnic, which is a very bucolic scene of some formal men and women picnicking under the trees on a beautiful day. So my recreation will be hanging over the mantle and look like it had been shot through with bullet holes, along with some of the furniture in here and some of the silverware will also look shot through with holes. And then at some point the viewer will discover there's a woodpecker somewhere in the room. This was the parlor, and it was a formal receiving room for important guests. I was interested in referring to American Indian wars and the conflicts that were going on at the time, sort of the atrocities going on.  Maybe you can read into it many different things, but maybe a backlash from this idea of manifest destiny. And then the rug on the floor, the Indian pattern on it is probably made up. Most American Indian patterns we know were initially invented by the Pendleton wool company. So again, it's sort of like a stereotype of what might look like an American Indian pattern. We are standing in the Cane Acres Plantation House dining room. This room, very, very grand room comes from a plantation house that was in Somerville, South Carolina. This house was run and the plantation cultivated by slaves. So for my installation I've created a flock of 25 black crows that look like they're attacking a bounty of food on the plantation table and also recreated two still life paintings of fruit. The paintings and the table of fruit are being attacked by the crows, so there's this layer of aggression and violence going on in the room. To highlight maybe what was sort of going on behind the scenes that's not visible in such a very civilized looking, neat interior and maybe almost this revenge on the bounty that's presented for the plantation settlers that would be sitting at the tables.


What's up everybody, Jason here for Jasper's Case Breaks dot com. This is our last Super Bowl big game mixture spot giveaway filler guys. This one is 2019 contenders football hobby one box break, round in season number six and again 32 total spots, no vet commonship, at the end we'll randomize all the names that bought in and the top name gets into the big hip parade game mixer. So first we're going to randomize the names, teams distribute the hits out of the box and then at the end we'll randomize only the customer names that bought in and one out of the 32 is going to get in guys. So here we go, let's do the hobby box first, so roll, three to six nine times, good luck, one, two, three, four, five, six, seven, eight, nine, nine times, three to six nine, James down to Michael L nine times, one, two, three, four, five, six, seven, eight, nine and again guys this is just for the teams and names, Jaguars out of the Chargers, this is 2019 so Daniel Jones, Kyler Murray, my boy Miles Sanders, AJ Brown, DK Metcalf, it's actually a pretty nice draft class still. And again guys stick to what you got, I'll let you quickly just take a look at your teams though. Now if you do end up getting a Miles Sanders, it has to be a redemption though because he's not live. That's your teams there. Alright, should be enough time there. Alright let's do the one box break here guys, total if you got Josh Jacobs is also part of that, Marquis Hollywood Brown, Josh Jacobs had a fantastic year so getting a nice Josh Jacobs would be pretty sweet. Marquis Green, so I got to Eagles to sign with the Eagles on 9-1-2019 so that'll be going to the Eagles and Eagles is, uh, Jose Aaron Jones, Danny Dimes right there, alright four autos right here, wow would you look at that, Danny Dimes, not a bad one to get after this season right, rookie ticket, and that's going to Aaron and the New York Giants, this probably pays for your spot a couple spots actually, I wouldn't doubt that this rookie ticket actually sells pretty well, if those grade well those are very nice, Miles Sanders, rookie of the year contenders ticket, Tim Boyle, Kariath White, Jr. and Jonathan Abrams, was a cool first round at the time but got released and cut and I don't even know where he's at now though but, there you go, well hey successful boxhackers, I damn know Jones is pretty nice, so there you go, swige and scenes, time to break 31 people's hearts, alright guys here's the dice roll, here's the customer names, number one gets into the Super Bowl Mixer and we'll paste your name right there, roll five and a five for 10 times, good luck, 10 times, 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 10 times, 10, 10, just missing I was Sean Maddock and Jeff Henn congratulations you are in, you are the last Super Bowl Mixer giveaway winner, after 10 times, boom, congratulations buddy, so we're gonna paste your name here, boom, boom, done, zoe, that is it, so there you go that's our last spot right there guys the mixer is completely sold out now it'll be breaking tomorrow at noon and like I said I'll be here a little earlier and breaking that tomorrow, so let me put 12 EMPT, so appreciate it folks, jaspyscasebreaks.com


I've been doing Haskell for 17-18 years now and for the last eight years I've been running a Haskell consultancy company. So I've had the academic experience and then in business we've been doing lots of software engineering using Haskell and helping companies use Haskell effectively. And what was exciting to me about it was that it was taking a mathematical approach to computer science as opposed to programming computers the way that they work. It was starting from the mathematical semantics for what programs should be according to one school of thought and then taking that through to practicality. So we have this proper computer science research at the level of the protocol, the description, the proofs of liveness, of correctness, etc. And our challenge is to reflect that in the implementation, not just to take a standard commercial as quick as you can development approach to things but to introduce semi-formal and formal methods where appropriate. My goal is to help move the system towards a greater level of formality, a higher level of assurance. There's a number of things we're thinking of there, the correctness of the software itself but then also system level behavior. The ambition here is that this is going to be the banking system for the other three billion people in the world. So there's a vast amount at stake and so that means that the assurance is really important which means the design is really important.