Hello, I'm Helen, Head of SEO at Car and Classic and today we're looking at how SEOs and content writers can work better together. SEO copy. It's one of the worst phrases that you can possibly hear in any office environment alongside, oh the website, yeah we migrated that last week or I'm really sorry but the coffee machine is broken? Will instant do? And the reason that SEO copy is such a terrible phrase is because it just makes the content writers thing that all we're after is a bunch of words to be put on a page for the sake of a robot and not a human visitor. And as SEOs we'll flatly deny that that's the reason that we want content on a page because it's against Google's guidelines isn't it?  But really we need our content writers to feel respected and empowered to be their brilliant creative cells because at the end of the day we know that it's really important for good content for our users and for the search engines. So how can we go about making our content writers understand why we need content on a page for SEO purposes but also why that shouldn't be limiting their creativity. I think we've got a bit of a work to do and also at the same time maybe we can just ban SEO copy from our vocabulary. So where do we start? Well first off really we need to be looking at how we can create good briefs. So start off by really thinking about what is the purpose of the page and no it's not so that Google really likes your website that is not the purpose of the page. You need to reinforce that to the copywriters that actually the reason for this page is because we want conversions or actually we want to inform and educate about something or we want to enlighten and engage for some reason. But there should be a reason behind that page and it shouldn't just be so that Google thinks it's highly relevant for a search phrase and lands some organic traffic on it. Next up we need to think about what the key message is and we really have to communicate this to the content writers so again they understand the full purpose of the page. What is it that you want readers to go away with because essentially that's the key message that the search engines will go away with as well when they're looking at the relevancy of the page. Also start talking about things like keyword clusters and try and move content writers away from thinking that SEO means shoving one particular keyword onto a page just over and over again and trying to make it a natural. But actually we look at more of a total topical relevancy for a page and we're looking at things like keyword clusters. So what are the synonyms? What are the other high traffic keywords? What is it that you are wanting your reader to really engage with on that page because if they've searched for it and landed on the page and seen it on the page that's going to help them understand that page is relevant for them. So try to communicate that to your content writers but also relieve them of that fear that it's got to be formulaic and there's some kind of formula for how often you need a keyword to appear and all that kind of garbage that we've probably all grown up on. Really it's the case of trying to undo some wrong thinking. So content writers have probably heard from other SEOs or they've misunderstood some stuff that they've been told in the past that means that their approach to writing when an SEO is involved is different if they were just left to get on with themselves and kind of don't want that to be the case. We want them to be empowered and given data to help them with their writing but not really limited by us as SEOs. What we need to do is try and train them in the ways of SEO and how it actually complements the work they're doing and doesn't detract from it. So things like how search works. If you've ever actually tried to talk to your content writers about how search works and not just how you should put keywords on a page and page relevancy and all that kind of stuff but actually the real broad top level about how search engines understand pages, how they crawl them, all that kind of stuff. Give them the context so that they can understand what their part is within the whole ecosphere of making a website really good for search. Look at things like the importance of relevancy. So no it's not just about keywords and keyword density and all of that kind of stuff but it's about making that entire page sing about a particular topic. But whilst also understanding the intent behind a person who's landing on that page and making sure that it is relevant to them. Give them access to keyword research tools and actually give them a bit of training in how to use them. So they can do a little bit of research themselves because it will probably help them to really understand the topic more if they're given access to the kind of data around what people are looking for when they are landing on that particular page. It just helps to inform them about the style, the tone, what sort of things they might like to include on the page. So don't just tell them what those things are but actually give them the access to the data themselves so they can do a bit of extra research for you. And give them an idea of how to identify what search intent is. So suggest that they maybe want to have a bit of a search around Google themselves so they can understand a little bit about what is ranking on the SERPs already and what kind of content it is. Is it informational? Is it commercial? What is already ranking in the search engine so that they can take that information and try to use it to inform their own writing. This is the big one, EE, EE, E80. I'm just future proof in the video in case Google adds some more ease before it gets published. EE, EE, E80 is really important for writers because they need to understand that actually their writing style really impacts how the search engines in particular Google are going to understand the experience, the expertise, the authoritativeness and the trustworthiness of the website. It's all about what they are saying and who they are themselves as writers. That's really important. Hopefully that kind of information, that enlightening will really empower the content writers to see how important their work is for the success of your organic traffic. And AI. Most content writers I've come across are either really excited about how AI is going to help them with their work or slightly terrified that it's going to take their jobs. So let's not shy away from it. Let's start those discussions now. Let's talk about how to use AI well within content writing and the sorts of things that we need to avoid. So that we don't end up with our content writers trying to pass off a load of AI generated workers their own, but that they're also not completely afraid of using AI where it's appropriate. So how can they use it well and what kind of safeguards do we need to put in place to make sure that they're not overly reliant on AI to a detrimental way. So we also need to look at editorial and user generated content. Now this is going to have a big impact on EAT because let's be honest it's all about people's opinions, it's all about their experience of something, their knowledge and their authority in the subject. Editorial is great for that because it's a place where people that your content writers can really go to show off their knowledge and their expertise about your product or your service or your industry. And that's great for demonstrating EAT. User generated content on the other hand has a similar impact in that it can really demonstrate the relevancy of a page to the topic that people are searching for. It can give it other opinions and experiences, reviews for example, that's great. That's a great sign of EAT because it's showing people's experience of your actual product or service. But people on the internet aren't always incredibly well behaved. Just fire up your social media platform of choice and just take a bit of a scroll. People can't always be trusted with the things that they are saying on your website. So you do need to have some moderation and guides in place. A moderation can be that actually your content team are really informed about how to respond to negative reviews or they are given the equipment to be able to moderate comments in any kind of comment section that you have on the website. But they just need to know about the risks and rewards of having user generated content on the website. And maybe some guides, maybe some guides for people who are adding that content to your website. So the users themselves give them some tips about how if they are adding a question to a forum, they can write that question in a way that's likely to get more organic visibility and therefore more answers for them. So you can actually help teach your users how best to write for the web through those kind of prompts and guides that you're putting in your user generated sections. Finally, you want to get buy-in from your content writing team. You want them to see that actually you should be working really closely together. So let's start by just dismissing that idea of SEO copy entirely. It's not about the bots because if you're writing copy for the bots and people land on your website because you've made it really relevant to the search engines, they're there because they want information or they want to be able to do something. So that copy really has to meet their needs first because otherwise what's the point of sending traffic to that page. So this kind of concept has to be really communicated to your content writers because they've probably been told that actually copy written for the purposes of search is really boring, formulaic and just full of keywords. So we need to kind of dispel that myth. But it is really good to help them to understand what sort of copy does need a little bit of SEO input. So not all of the words on a website need an SEO to look over them and optimise them. Your terms and conditions probably don't need to be looked at by an SEO. Your directions to the office probably don't need to be looked at by an SEO. But your landing pages, your core content, your guides and your how tos, they do probably need to have at least a passing glance from an SEO who can say actually this kind of content is really important for us. We'd love to work closely with you on it or actually this stuff isn't as important for our purposes. We don't really need to collaborate with you on it. But helping your content writers to know when you do want to be involved and you don't need to be involved will help their processes. And try to give them a bit of an overview as to the impact of their work. Give them data, show them how their work has had an impact on your organic rankings or your traffic or conversion rates even. Now a lot of content writers don't necessarily have a digital marketing background so they might not be familiar with how to use things like Google Analytics or Adobe Analytics or other tracking and measurement tools. But why don't you be a pal and make them a dashboard so that they can see how their latest article performed or how the landing page tweaks that they've made have actually impacted conversion. Give them that information so that they can see that the work they're doing is really paying off in a big way and they don't feel so siloed from the rest of the company. SEO should empower content writers. It should give them more data. It should give them more insights into users. It should give them the tools they need to make really informing, engaging, brilliant content. So let's remind them of that and help them to see that that allows us to work a lot closer with them and hopefully end up with some really good content that converts and drives traffic. I really want a coffee now I've said all of that. Thanks for listening.


Good afternoon and welcome to Pacific Partnerships in Education. I'm your host Ethan Allen here on Think Tech Hawaii and Pacific Partnerships in Education is about all the amazing work that's happening around the region here in education. We have a truly amazing guest today, Dr. Virginia Henshaw. Welcome Virginia. I'm delighted to be here. Virginia is a former chancellor and professor of tropical medicine, medical microbiology and pharmacology at the John A. Burns School of Medicine, an amazing person and we're going to really be talking about this stunning thing that she developed, this mini medical school on healthy aging and it's a great event, it's really helpful, really appropriate since what is it now? They say every day 10,000 baby boomers turn 65 and have been for years and it will be for years to come so healthy aging is clearly going to be a big thing. So is that what started you on this or what was it? Well there were several reasons, one is about Hawaii because we have the highest percentage of people over 65 in the nation and we live longer which is a blessing but we want to do it in the best way possible and then also I wanted to work on a project to involve both the university and the community and the Hawaii is special in many ways but it certainly has more respect for Kapuna because of the native Hawaiian and Asian cultures and I knew we had a great department of geriatric medicine at Japsum and lots of folks in the community that were working on Kapuna issues and so I decided that that would be a good project to provide a program that would give them good information about what they could do in their lives to say healthy and prove their well-being for the longest possible. Yeah that's what struck me out and sort of disclaimer here I participated in the session this a couple years ago and it was just filled with these sort of worthwhile practical widely applicable good stuff you know you can immediately take home and use about just simple things about how to get up out of a chair and how to keep your balance and just practices in your daily life that will help help you age gracefully and be healthy in your aging so it was it was truly a truly amazing good so let's let's I suspect many of the viewers don't really know much about this can you give us a little overview of sort of the general structure what how this runs well we this is our fifth year and we have two sessions a year we were just gonna have one but it was so popular we decided we better repeat and the spring and the fall 170 people in the class and we meet on five Saturday mornings from using 9 to 11 30 and we have two lectures we have a social time and then we also offer options that people may or may not want to participate in and then we have graduation with complete with music and lunch and these lectures are amazing you found stunning people to come and talk and they're not dry academic lectures they're really wonderful they're rich they're filled with interesting useful vibrant dynamic stuff they the lectures off time to get the audience up and doing things exercises and right so it really keeps things moving right along yeah so and what's the cost of this for people it's free the reason I've been able to do that because Dr. Rosita Leong for whom it's named now endowed the program and then also the participants have been very generous in supporting it because that was the goal if I could offer it for no charge that would be great now it is by invitation but that's solely because I want to be sure people will commit to the five Saturdays as you know I take a role right because usually we have a waiting list so you want to be sure each seat is used and so that's worked really well we've been able to maintain it HMSA Foundation was helpful in getting us started with a grant and University and Japsum and UH Foundation and UH Cancer Center have all put in support for right who takes place in the in the Cancer Center Sullivan Sullivan Conference Center which is just absolutely perfect wonderful venue for that and makes it very very easy to step outside and mill around and socialize during the break which I think an important part of that right oh it's extremely important we have four goals we want to be physically active mentally engaged socially connective and nutritionally balanced but if I picked out the two that are really pivotal is the socially connected and the physically active that's gonna do a lot for your health and well-being if you are that yeah that I mean that resonates with the whole blue planet project right these are the commonalities of these sites around the world where you have populations of very healthy very long lived people right when Hawaii does pretty well right and all these sites people are physically active they are well connected eat a healthy diet you know they have something to do in their lives typically now sometimes we have cookies too though well excellent excellent and so this is this is grown over the five years you've you've you've built it you've refined a little bit you and I as I was talking beforehand you said you're starting to now take it electronically right we tape our lectures and we put them up on our website and we also put them up on spectrum on 342 or 1342 and that's an on-demand channel so you can watch them whatever you want because we have multiple islands and so we wanted to reach different populations because we physically can't do any more in the room and then also we're working on some projects to live stream the project up to other islands where they have a similar group gathered to do the same thing well excellent so you could have a little local site with local master and mistress of ceremonies but show selected vert episodes or parts of other right yeah I'm a researcher by nature so I like to try experiments each year so each year we have a different experiment we do to see some must work but some don't that's that's great that keeps the whole thing fresh yeah keep bringing in new material you're building up we must now have a great library because 40 right and some of them must be sort of not repeats exactly but the same topic covered multiple times now well we change the topics each year we have the same topics for the spring the fall and then the next year we have totally new speakers and new topics I have not run out of topics the issues around aging are very important we've all been using the equipment a little longer since we're aging but we're I think most people are very devoted to try and figure out what they can do to remain healthy oh yeah all it takes is is an accident or illness to make you truly appreciate right what what value good health has and that's immeasurable oh yeah now the what what is it that Andrew Wiles says that the goal is to shorten that period of morbidity right living healthy and then drop dead right we don't always get our wish right now so some of it is to help us adjust to the changes that might happen right as well sure none of us are 20 years old we're out just the last couple weeks I've been out trying to doing an event that I've done for 35 years and I know this it involves clamoring around on hanging stuff in trees and climbing up on counters and all I'm a little more cautious now about those things you should be well we our age range is interesting we've had from 18 to 94 but the majority of folks are 55 to 75 because it's focused on things are particularly important for the second phase of your life sure sure and it is important to recognize those changes are happening right and adjust I mean we actually what's normal not normal yeah we're actually in this event that I was talking about we've actually now recruited some young people to come and do some of the more parts that require people to be very agile climb up in a booth and put a floor down in the loft 10 feet above well one of our speakers had told everybody don't be hard-headed you know stay off ladders do you know let somebody else do that yeah exactly exactly as we've all typically don't have quite as good balance and agility and flexibility as high cheese the best for balance I've heard that I've heard that do you practice Tai Chi I'm not very good at it to be honest because I tend to move too fast but yeah I do it I like it it's very relaxing I've heard very good things about her and people have suggested it would be good for me to take it up you do how we're a very special thing I will get we'll get later on to a video but you you are a champion javelin thrower you are the top javelin thrower in your age group in Hawaii that's true there we go yeah we could we could we could we could actually I wonder if we could show the video of that just I know it's out of order but maybe maybe our talented crew can pull that how far do you throw it not far my son told me to keep my primal screams short because my javelin doesn't stay in the air too long but I have a great time excellent excellent since we've started on this so maybe we maybe we could start in on a couple of the picks here and okay so we got a better sense about about what the what what this many many medical schools like the first one I think shows a group of people sort of in the more more basic mode within within the Cancer Center facility there if we can bring that up maybe the first picture there we go so yeah you can see there's there's 170 people right you know a lecture up in front some nice big monitors and all yeah it's a perfect room and they say we have about 170 is the capacity for the room and it's full right and we do it for five Saturdays and and and all people have to do is let me know they're interested in attending so that I can be sure they get the information yeah yeah the second picture I think sort of shows maybe a little close up of some people laughing and enjoying it these these lectures are not dead serious must take notes kind of thing no your notebook typically has all the notes the slides in them yeah we prepare binders for everyone that shows all the presentations so they can take notes but the speakers are also told to incorporate humor right because I think laughter often is the best medicine oh absolutely and where our theme is seniors rock so we talk about the positivity effects of aging and there are many sure and most people don't talk a lot about that right and yet we should because we're fortunate to get old yeah we are I mean it's we bring it brings us some perspective on life yep some insights a wealth of experience to grab on to you know to pull from yes and hopefully wisdom yeah well it's amazing that when you look at 170 people in this age group there's about 10,000 years of experience in that room and so that's fascinating to see that they're very fascinating yeah interesting interesting and they're lifelong learners and that's why they're there yeah now that's that's what you got what you got to be and then you do that the social interaction that happens and he said that's shown in I think the third picture here you make that an explicit part of this whole thing there's a whole break people get out get to chat with friends meet new people right it was very very as I recall very open very convivial group well this is where I did an experiment once at first it was only 10 minutes and that was disaster so now it's 30 minutes to be sure they have time to greet old friends make new ones interact because the social part is extremely important and they actually want to have a reunion which I'm working on as we could have a reunion of well there's over 1400 people now that have been in it but they really enjoy that aspect you know it's funny it's it's one of the things I have found most commonly at conferences of all sorts they don't do enough of is set aside time for people just to mingle socialize almost any conference no matter what you're doing what it's about what you're trying to get done at it it seems to me that's something that is often a short change so it's great to hear that you've really given that some serious emphasis well I really it science lectures or you know little rooms look the same everywhere but what's important about people that are in that room and then allowing them to interact outside they they learn all kinds of the aspects about different people's lives and experiences and wisdom absolutely we're going to continue this discussion but I'm told we need take a one-minute break right now again dr. Virginia Henshaw is with us today here on Pacific partnerships in education I'm your host Ethan Allen and we'll be back in one minute my name is Stephanie Mock and I'm one of three hosts of think Tech Hawaii's Hawaii food and farmer series our other hosts are Matt Johnson and Pomei Weigert and we talked to those who are in the fields and behind the scenes of our local food system we talked to farmers chefs restaurant tours and more to learn more about what goes into sustainable agriculture here in Hawaii we are on at Thursdays at 4 p.m. and we hope we'll see you next time Aloha I am Howard wig I am the proud host of cold green for think Tech Hawaii I appear every other Monday at 3 and I have really really exciting guests on the exciting topic of energy efficiency hope to see you there back here Pacific partnerships education I'm your host Ethan Allen here on think Tech Hawaii with me today is dr. Virginia Henshaw Chancellor Emeritus and professor of all kinds of things at the medical school and we're talking about her many medical school for healthy aging it's a wonderful sort of informal learning experience runs five successive Saturdays twice a year it's a group of a hundred and seventy people comment here wonderful speakers talking about all kinds of topics that are relevant to the aging process as she says with a very focus on very positive aging age well age gracefully age healthfully if I may and it's it's really a as far as I know it's a unique thing I haven't seen anything quite like this anywhere else perhaps you have you may have researched it more than I of course but it's different and it has to be appropriate for Hawaii but yeah it's no it's well match I had forgotten the fact that yes Hawaii has a large population elderly people and more of us pouring into that group every day and it's we're not often prepared for that in a sense we're not trained to get old right no and people talk a lot about the negative aspects and that gets really disheartening for older people so as seniors we need to think about aspects that we've gained you know and there and there are actually some biologic changes that happen that are quite helpful like for one example your amygdala in your brain it slows down and that's a really good thing because it generates fear hate and anger and so we mellow so there are physical changes that actually occur and people worry about oh I can't remember what so-and-so what well we are a little bit slower on recall because we have to make too many connections right yeah we've got so much information there it's kind of like a full hard drive yeah exactly six-year-old what have they experienced really but we do get to the end point and that's what people need to appreciate it's just may take a little longer and you can see it on a test where that we're going back and forth and we also use both sides of our brains more as we age and that tends to make us more compassionate right so they're not a positive aspect yeah absolutely absolutely and so let's see we were actually before the break we were looking at a few images and I think we have another image of one of the exercises you know when they're speaking oh yeah can you tell us a little bit this is Qi Gong and in the options we do all kinds of different things we've had a lot of exercises for people to try standing seated Tai Chi we do all kinds of things or topics that we think most of the class might want but not everybody and so we have an option that runs from 11 30 to 12 30 and so that that's proved quite healthy for people too they've enjoyed that sort of little extension if you if you want to stay if you want to stay fine something excellent excellent that that's great and then yes you go through and bring the whole thing together with it with a formal graduation yeah this is our graduating class and we have fun we in Jairus Hedges and I dress up and in our graduation attire and then we have music for this occasion and lunch together to share the fellowship that we've gained during the course yeah no it was great because I know I met several people at the first or second session where that saw repeatedly and got you talking to a little bit more and now it was it was wonderful to have that kind of thing that's it was very very helpful so so you you mentioned one point you have you have a website for this right right and its web address would be jabsum.hawaii.edu backslash mini med school all one word okay mini med school okay so if they get to the Jabsum site they shouldn't get to the Jabsum site just put mini med and it'll come up okay no that's good because then you've got a bunch of the the at least the formal content right so we're archived there and presumably searchable right we have raised we have resources that you might want to look at and we have information about all the speakers because speakers have just been wonderful they volunteer they're interesting informed caring and very dynamic oh yeah you had you know they're selected very good job curating them because they're I recall I mean it was sort of like wow that person was great wow this next person even better well we meet together beforehand we go over the speaker's guidelines about what may is most effective with this audience and so that's been very helpful right because given that audience a lot of people in that audience have heard a lot of talks over there right and so if you're gonna be memorable you have to talk it up a notch yeah yeah really really knock it knock it out of the park excellent maybe we can go and pull up that that video of one of you one of your right participants talking about this you know I suspect her reaction was not not at all a typical people people really like this and people I know that all the people I talked to group I was in certainly enjoyed it greatly so we're what are you we're gonna take this you're gonna continue and are you gonna expand it are you gonna well it's endowed now and so it will continue and one of the experiments I'd like to do the coming year is to have a counterpart say on Maui it would have a big group too with the same materials that we have and we could then stream it over and I've wanted to we have some 10-minute videos Ted talk type videos and those were designed basically for community centers to gather people but have an expert there so it's more local and for people who can't get to the mini med school or don't particularly like watching longer videos they could use these to have a discussion about their health and well-being and that's that's really needed and it's obvious it's hit a sweet spot and the fact that people are very enthusiastic and they're devoted about coming and participating and we have homework so you gotta do homework and it's really been great to see them make changes in their lives it's gonna help them yeah I mean this this really gets to the whole the social determinants of health business in a sense you are helping people build a better scaffolding or better support system for themselves right right and really empowering them to to take better care of themselves take better care of their friends their relatives their parents siblings whatever well we've noticed too that a lot of people share the information in the binders with their friends and relatives and that's great because that's a magnifier yeah and helps get the information out there because they said we we could have a certain size room but I'm very much into the fact that you know education you've got to get it out to everybody as much as humanly possible and so that's why we do the website and spectrum yeah that no and I like the idea of doing different formats fit in other communities sort of community center locations and all because again you can build through new models of it in a sense if you get a local gerontologist they're showing a couple of videos and stimulating community discussion on what what can people in that community do to support one another and make life better for themselves as age well and we can do a lot actually it's we can't prevent everything but we we can do a lot better job and I really would love to have younger people involved so that they would start early because it's a lot easier to prevent than it is to treat I mean it's sort of like the whole business with saving right if you start saving money at an early age and do it regularly relatively painlessly you will find that as you later on you actually have a lot more money than if you haven't saved anything trying to start at age 60 trying to establish retirement well athletics is a good example because when I was young girl there were none for women right and so you really weren't supposed to do that kind of stuff and so now we encourage people of all ages not just the young people but the older people to exercise use it or lose it is true and so we want to get them engaged in what works for them not necessarily what works for a 20 year old what works for them sure no it's often just a simple small walk each day that that's that's great gets gets you out gets you moving get gives you new stimulation so it's sort of good on good on a lot of different levels right well yeah and what's interesting is you know in one of the classes we gave air by a pedometer but you know there's this issue about 10,000 steps well that's close to five miles for folks and that evolved because of the first pedometer being named 10,000 steps so my view of it is I tell people to use it to do a little bit more each week the 10,000 steps is a lot for some folks so I think getting realistic about what you can do but not quitting it really is important my my wife broke her leg last fall and that put a real crimp in her walking of course and only now she's starting to walk but now she's fine yes if she walks a little more pushes a little bit you know she's she's gradually getting back not fully up back up to doing her five miles a day but she's pushing her in that direction that's that's the key thing you say a little more each day right yeah and you know when I started the javelin it was kind of funny because I need a lot of help because it's much more complicated than I thought it was my son was a javelin so he helped had two coaches I had my massage therapist my physical therapist my sports medicine doctor and my trainer and the reason I tell people that is because it's good to get help when you're going to deal with something it's a little bit different in particular that you haven't done before but go ahead and try it right and there are people that can help you do it in a way that will keep you healthy and then help you if you do something wrong that's a very nice example of learning a new skill with a good support network yeah if you did it wrong and you twisted your shoulder or through your arm out or whatever you're it's good to have your physical therapist there know how to treat that immediately and advise you about what to do or not how to do it differently next time how much time to take off to let it heal before you try it again yeah well it turned it kind of into a social aspect because I formed the jazzy javeliers and we're all senior women in different age groups now we'll have to tell you one reason I have gold medals is because there's no competition so we'd love to have more people come out for the master's track okay so then your next session for this mini medical school is October 6th through November 3rd those are Saturday mornings 9 to 11 30 a.m. five sequential Saturday mornings you have to commit to the whole thing be really pretty much ready to show up and be there and be alert and active right but and the way they should get in touch with you about it with you directly well the best way it's just email me okay it's V Henshaw at Hawaii dot edu okay there we there we have it V Henshaw at Hawaii dot edu and that will you can ask to join in and basically I shall show give you a third degree well we welcome folks because the more folks we can have learn more about staying healthy it's better for everybody in the community it's better for the younger people and the older people exactly it's to no one's advantage to have people in ill health right declining and being a burden on themselves being a burden on those around them right and besides we have a lot of fun that was a good thing about it it's an amazing amazing I don't want to call it an event but it's a school it's a medical school you have set up and you've done it in a nice accessible way you've done in a way that helps a lot of people you're obviously if you've done this five times twice a year now you've got now that's you've helped a lot of people directly and with your website and you're now streaming it out you're helping thousands and thousands and thousands of people well you do look for magnifiers as to how you can get the word out such as this program to help people learn that there are educational opportunities out there that you know you need to be aware of and maybe you'd like to participate because I think it is education is just such a wonderful activity learning is a joy yep there's nothing to be done yeah and I learn every time too I'm sure you do and you're here all your participants I'm sure learn much more though so that's great thank you so much Virginia this has been our real pleasure I've learned a lot and I'm sure our viewers have learned even more I hope many of them will contact you and try to sign up and if not for this fall maybe for next spring be great excellent again Virginia Hinshaw Chancellor Emeritus and Professor of Tropical Medicine Medical Microbiology and Pharmacology at the John A. Burns School of Medicine thank you so much for being here Virginia my pleasure all right and we'll see you in two weeks for the next episode of Pacific Partnerships in Education until then


Naval Base Squam has been the temporary home port for several teams of scientists studying the underwater world at the Mariana's Trench. We've had 22 dives during this last leg and every single one of them has been unique and different and it's been an absolute pleasure to be a part of this expedition. We've looked at the progression of geologic history throughout the region so as the trench is subducting the Pacific Plate we've looked at sort of a broken open seamount just as it's about to get subductive some of the oldest seafloor on the planet. Pretty much every dive we see something completely new and completely different is really inspiring. The amazing samples and data that was collected over the last three months will be studied for many years to come. Meanwhile, the Okeanos Explorer will head out to other parts of the Pacific for more research. Reporting from Naval Base Squam, I'm Amy Forsythe.


What's up everybody? Jason here for jazzy's casebricks.com and are the wax party promo breaks sold out And we're also giving away a free box of limited with this 2021 panini the limited football six box half case break Picketing number five. So again guys for the free box giveaway You need to buy two teams so if you bought two teams in this break you get one entry you buy four teams You get two entries six teams three entries Etc. If you only want to buy one team you won't be entered into the box giveaway But you do you will be entered into the wax party giveaway We'll have two separate list randomizers at the end for that But first let's do the break. So this is actually a fresh case guys Don't mind that she better add more toner new toner. I should say so Here we go. So Actually, this should be a seven box half case break, but we're giving away a free box so What we're going to do here is we're going to use We're going to roll a real die right here a little physical die to decide which half case we're using for this break one two three for the left four five six for the right two So one two three we're going to use this half This half will be used for the future break for potentially tomorrow or Whenever it sells out, of course Now I'm going to go to random.org now. So we have seven boxes here One two three four five six seven to decide which box we'll use here um I think the way joe was doing it was he was Going to round our generating a number one through seven And let's choose which box there Seven so he is the bottom box. So this bottom box here will be used as a giveaway So whoever wins that box giveaway will give him away that one and Here we go guys, let's go guys. Good luck out of 75 darno mooney And jacob harris zack wilson relic number 250 bam cow pits rookie patch autograph silver spot It's going to atl and dusty Mother's day water. Sheesh. Did you really did? I don't know. That's a tough one because Like wander is just It's really hot in the market I guess the real question is jab. Do you do you truly believe wander is going to be that guy? I know you have no real sentimental value to it, right? I mean not that I know of uh, but It's really just like do you truly think he's going to be the guy and he's really going to get that spotlight playing in Tampa Bay With the rays because that's my thing. I I just don't think he's in the best market Like if he was playing for like the Yankees Dodgers, you know, someone like that, it'd just be insane right now 249 Patrick Malhomes And deontay johnson two killer batch Aaron. I know dude. Congrats, man You are in buddy I remember you win that case and team remember your boy, right? rookie Elijah Moore Mike Davis I'm just joking brother. Just like Regardless chat graded. I think a nine is fine dude Even if you think it looks like a ten I'd be okay with a nine teal all Trevor Lawrence 46 out of 75 dusty with the jaguars Let's go I'd assume if it tens if it gems probably 3000 raw Man, they would probably add another 1500 2000 maybe more I mean, I can see it going for like five maybe more who knows But yeah, you're a Julio guy, right? So that's my thing I think it'd be easier for you to part ways with it But I know you don't want to miss out on any potential extra money, right? So that's the thing but I think if Think of it as like, you know, grade it gets a nine who cares it'll still sell well Those blackboarder ps a nine still sell really well Any of the variation colors should sell well, I would definitely do that I would definitely grade it if I was here Especially if you think it looks like nine or a ten Damn, that should look clean chat Yeah, I'd give it a shot dude. Even if it's a nine who cares It shouldn't decrease the value those paper based Uh series one cards are always tough to grade but The chance of getting a ten would be awesome Yeah, it's entering looks look good Uh, Aaron, I don't know dude. I kind of want to go though My mom's been going to vegas recently the last couple months My niece is in a like a travel volleyball team Jake funk, so she's went like once the last two two months She was just there this last weekend But yeah, now that it's getting hot, you know, kind of just want to go and By the pools, you know, right that or I go to Laughlin around like a jet ski or something The Colorado River or something like that Devin Singletary Play action materials I don't know yet, man I have to go to arizona in the next couple months, so Maybe being it's not this summer any towards the end A little like two night two nights there or something maybe Rashad Bagan to 99 Oh, you said the resorts rule nice That place looks fantastic from the outside. I haven't really I didn't get to see it from the inside though It was a crazy hot up there in uh, bagersfield today Since it was like 90 degrees here in the beach calvin really to 49 and brandon are you nice Your pool got a heater too, right? That's the one thing we were thinking of Installing on my in-laws in arizona It's I mean not that we would get into it in the winter, but like there's times where like even Even when it's in like in the Like 80s, we'd love to get in on it, right? But the water is just so cold sometimes so it's like only really good to get into the water when it's like 90 plus Like 95 plus, you know Which most of the time this summer is like that. Anyways, canary is telling me But I think they had I think the pool lady had said that to install like a heater was only like a couple thousand out there You know, so that was something we were thinking of doing like investing into like a pool heater Uh cow bits rookie Oh, so these are boxes Oh, good. I'm not childhood everybody me Oh good. Oh good I just ate some freaking ceviche right now. I mean my wife made some ceviche last night So good, but I put so much stuff with the unit. My mouth is burning early A lot of rookies of these was nice little Zach Wilson there and we have Richie Grant's That's right. Put some piscale on there. Put some shrimp in there I was going to put some imitation crab in there, but I decided not to play action materials Eagles No, it was great till I do this hot weather we're having I wish I could have went to Quattro Guentos. I went like two weeks ago actually though Terris Marshall Jr. Nice to go past the 75. I like football. I didn't put in though. My dad loved football All right last box s So the second half of course is available on the website You know depending on what gets hit here does it and then obviously depending on what you guys want to do for the next half No book it looks like potentially in this half though Definitely could be a book hiding in the second half Of course we are gonna have a box ship sealed Although I don't think it feels heavy enough to be a book that could be wrong Sometimes you can feel how heavy it is I know dude. I hope so. She lost a lot of money this weekend again The one thing that benefits her though is that uh, she's racking up good points, so she'll get like comp nights Uh from here on out. She just got Put up on one of the like m life levels. I don't know which one she's at now Perl or a higher one So like now she gets more discounts and she also like gets free parking She don't have to worry about parking anymore What you know does that up But not She was kind of bummed. She didn't really win much this weekend or last weekend Thailand wall is three color patch and autographs are 49 Like my mom usually doesn't take so much money gambling like you know, she'll take like four or five hundred bucks Maybe but it's just that like when she wins. She just like reuses it So she likes always like loses at the end of the day Put it this way. She don't know when to stop Unless it's like a big jackpot that maybe she will Tyson williams Oh, nice. That's right. They do that. That's right. That's right. I think uh, boss my mic actually has that too one time We went last one here. Good luck out of 49. Justin jefferson and damian harris So we did get a Trevor Lawrence though I still feel like there should be more in the second half though. I feel like No, not to disrespect t-law. This should be at least like a book. Maybe Nice patch autograph potentially hiding of other players All in all though guys limited really nice Not too pricey at all box price How about a quick recap really quick? Like I said, Mike Davis autograph Kyle Pitts was really nice spotlight signatures uh, jacob harris tyson williams thailand wallis terrace marshal witchy grant digi zua cadarius tony ruchad bateman And like I said the t-law right there Very nice guys. So appreciate it. So remember two separate randomizes guys The first one will be for the wax party. The second one will be for the free box giveaway So let's do that When are you going here summertime or like soon? All right, so like I said the first one will be for the wax party So everybody gets a shot at that So that's everybody there and then the second randomizer Let's see who has two or more So basically dusty has like legit the majority of these He has 23 So, uh, I believe you should get at least 11 entries if they had 24 you would be able to get 12 But 11 entries for you into the giveaway And then steve or marin has two steve has two So that's one entry each Steam and flat you have five. So that's two entries Perfect. So there you go out of the possible 16 we got 15 I roll it five six 11 times. Good luck wax party giveaway right one two three four five six seven eight nine 10 11 Oh martin came top three Dusty, there you go Congrats dusty. You're now in the wax party Wax party wax party. Let's see if I can find like a limited up here limited five, I believe Coolio now 11 times now to get a free box one two three four five six seven eight nine 10 11 And oh coming in close steven. Damn But dusty you remain at the top man. Congratulations. You also want a free box Boom, shoot that out to you. See you appreciate it guys. Jasper'scaserace.com


Hi, I'm Madge Amendes. I'm a graphic design student here at Prague College and I want to invite you to this year's career fair. I'm really looking forward to it not only because of the great speakers and companies that are coming but also because I will be taking over the school's Instagram and giving you an insight on the whole event. See you there!


Okay, I just wanted to do a quick tutorial on how to modify a model from ozilla hubs So in this hubs scene Spoke scene I should say I've got this 3d terrain that I started with it's one of the prefab scenes from ozilla and What I want to do is add a path to it sort of a walking hiking path and So in order to do that what I'm going to do is I'm going to find that model URL So I make sure that I've got the model highlighted in my scene hierarchy And I find that model URL down below and just copy that path and I'm gonna open up a web browser Just paste that URL in it's gonna prompt me to download it And then I'm gonna open it up in blender Blender's a free program for 3d modeling It's available on Mac windows and Linux and I'm just gonna go file import find my file It's gonna be a GLB. That's the format that Was all the hubs slash spoke accepts and there it is it's showing an untextured version But we do have that texture in there So What I want to do is go to a feature they have called texture paints really cool way to just essentially paint onto this terrain just like you would paint On a canvas and MS paint And probably that's how this is gonna look as a little MS PD because I'm gonna do it pretty quick But that's okay. We're not going for high fidelity in this So I'm just gonna start I've selected a color. I'm just gonna start following the contours of this hillside. That's what my path is gonna do and maybe we'll do Another path that kind of takes us up onto the hillside there one of the peaks and Then another shortcut now. I'm just gonna go file export GLB GLB is just a binary sort of zipped version of a GLTF file And it just packages all your textures together and things like that into one file Give it a name Hill path Make sure GLB is selected and hit export And now I'm in hubs. I'm just gonna delete that old terrain there drag in this new one And speed up this upload process Probably I should produce the poly count on this model. It's pretty heavy. It doesn't necessarily need to be that big But now when I drag it in you can see we've got this Path to rain


from particularly young dating age female populace. Well, if people's lives aren't working, they're gonna do increasingly bizarre things to try to feel okay inside. They might devote in order hours to live streaming, all right? I haven't spent so much time doing live stream because I'm just so emotionally mature and got my life completely sorted out. Now, part of it is an attempt to try to capture the normal amount of love and human connection that people are able to build families and be normal have, but because for much my life wasn't able to build that sufficiently. I went seeking for attention as my substitute for normal human connection and love. So I think two thirds of people are just fine, right? Two thirds of people, when they are mistreated, they distance themselves from people who mistreat them and when they're treated well, they're more open to forming stronger bonds with people who treat them well, but about a third of people are just not calibrated, right? So they go after people who mistreat them. They mistreat people who are good to them. They're afraid of genuine human connection so they just stay home and say, create an alternate life online. So I think two thirds of people are just fine that they are what in psychological terms, you'd call securely attached, but about a third of the population are highly vulnerable to addictions. They're anxiously attached. They're avoidantly attached. They don't tend to create community and bonds. They're uncomfortable from connecting with other people. The greatest source of energy is not coffee or Adderall or Medaph. The greatest source of energy is being on the same page with people creating a rhythm with other people and getting energy from your interactions with other people. You should be getting energy when you say good morning to the receptionist at work, when you say hello to your boss and to your coworkers, when you see people in morning minion at synagogue or when you get a Bible study at church or when you go to your special dining club or your sports bar and you should be getting energy from all these connections. If you're not able to build that kind of energy from the people in your life, there's something miscalibrated. And if it doesn't manifest itself in promiscuity or in drug abuse or in alcohol abuse or excessive binging on a Netflix, it will come out in some highly dysfunctional ways. So it all comes down to really a people able to bond with other people, particularly, get married and have kids. That's the normal way for a happy life. And most people's need for adventure and excitement is met by having children. And everything that people use to substitute for the excitement of having children is usually just a pale imitation of the...


Good afternoon and thank you for joining today's webinar, the Industry Associations Matter in 2014. Today's webinar is presented by Brenda Mainland from Survey Matters, who are experts in stakeholder research. I would now like to pass it on to her. How are you today, Brenda? I'm well, thank you. Iza, how are you? Good, thank you. Good. Okay, let's get started. Firstly, thank you to everybody who registered into attending this webinar today. We're really excited to be bringing you these results. They are literally hot off the press. We only got the results out to the participating associations yesterday, so they really are quite fresh and new. Today we're just going to run through a little bit of our study and then look at some of the high-level numbers around how associations are performing and the sorts of services and functions that members value from their membership. And also then we'll take a look at what associations can do about it. Now we've left plenty of time for questions and discussion at the end, so the presentation should only take around 30 minutes or so. There is certainly a lot of time for us to answer any questions that you may have. Let's talk a little bit about the study. We had 17 associations taking part in the research, and those who provided their consent for their name to be published are listed here. And firstly I want to really sincerely thank everybody who took part without their willingness to come together and collaborate and to ask their members to take part in this survey. We'd still be guessing at benchmarks for industry sector and what members were thinking. I'd also like to thank the Australasian Society of Association Executives, or OSA, for their support and promotion of these benchmark studies that we conduct. We are really grateful for all the support that they provide us and they're a fabulous resource for us. I'd also again like to thank Redbat Conferencing for hosting this webinar today. It's really good to be able to get out to as many people as possible with these findings. We had a great response to this survey with over 1,700 respondents, and I guess despite our reservation that the response rate percentage might be lower than that of the corresponding professional association research that we did last year, 16% was exactly the same as the professional association. So it does seem that industry association members do want to have their say. So what did we ask members? I guess from as per the professional association research, we really wanted to test member satisfaction with current services being provided by their association and to understand more about what services your members value. We also ask ourselves all the time what will the industry association of the future look like. It's a area of research that we really are keen to explore, but we knew that before we do that we needed to understand what members were thinking about their industry association or industry body now in 2014. Do members think there's an ongoing role for industry associations? Do members value the service that's currently provided by their association? How do they rate their association's performance? And do they want to be more involved in the activities of their industry body? This report of these questions informs the opening chapter of what we hope will be an ongoing discussion with associations and their members. So firstly, how do associations perform? What do members think about the current value they obtain from longing? These slides are just a snapshot of their thoughts and what they tell us. Obviously we can't go into everything that we researched in a one hour webinar, but hopefully you'll get the gist of their overall feelings from this. And of course we'll be able to tell you how to get a copy of the results at the conclusion of this presentation. We asked members to rate their satisfaction and the question was exactly that overall, can you rate your satisfaction with your membership of whatever the association name was? Only 58% selected satisfied or extremely satisfied. And of that only 15% selected extremely satisfied. And we think that this is a really low number and quite worrying. And whilst we know that overall satisfaction isn't the be-all and end-all, it does provide a gauge of how members are feeling. And to give you some comparison, in the professional association research last year, the response to the same question was 73%. It doesn't compare well really. It seems there might be some work to do. And if we look into the components of the services that associations provide, it doesn't actually get much better. The exception of the quality of member services, that's the general information, customer service and support that it provides. Only 51% of members thought that they were good or excellent. And even with the 53% that the events of professional development resources were good or excellent, 58% that overall communications were good or excellent. So they're not fantastic numbers by any stretch of the imagination. And unfortunately it actually gets worse. Participation is extremely low. So whilst 90% of your members read your newsletter, and you would hope that that would be the case, because that is after all where most of the information that they're seeking, the information you want to provide them comes from. Only 47% in conference and only 25% have taken part in professional development with their association. And to cap it all off, promotion is very poor. A minus 7 net promoter score means that more members are likely to speak negatively about their membership to others than those who would actively recommend. The professional associations for this same question was a positive 2. And again that's not a great score, but obviously it is a little better than the industry body. Word of mouth is a very strong driver of growth, and so this figure is rather alarming. Ideally you want your members speaking positively about membership and their experiences and also about the association. So the challenge is to get this number into the positive. And of course, and amongst all of this, there were associations with positive net promoters, but correspondingly there were those with worse scores. And so to an extent I guess it's up to each individual association to understand and identify their score. So we've looked at the high level numbers of how members think their associations perform. Let's turn our attention to what members want. What's important to them and what do they value? Firstly, let's look at the common functions that associations perform. It's important that associations understand the benefits that the services members expect their association to provide and how effectively members think that the associations are providing those services. You do need to monitor the difference between the importance and effectiveness of the service provision. So to help do that, Survey Matters conduct strategic gap analysis on most of the membership surveys that we provide. We find it's a very useful way to help ensure associations are aligning their competencies with the needs of their members. So to do this, the survey asks the members to identify how important the various services provided by their association are to them. And then ask them to rate their satisfaction with their association in providing those services. Those are calculated for both the importance and performance dimensions and then compared to ascertain the difference between the two. And we refer to this as the performance gap. So as you can see here, the white column are members' rating of important or critical of the particular function. I hope you can all see the functions along the bottom there. So information and advocacy obviously are very important to members as our events and industry regulations benchmarking, those sorts of things. And the blue column here tells you how satisfied the members are with your performance. And as you can see here, again, information rates rather well. Because perhaps not so much. So the areas have the largest gap between importance and performance indicate potential areas for corrective action. And where the associations might be able to focus their attention, their efforts for best return. So as you saw from the graph, there are a lot of areas to address and we are not going to be able to go into all of these today. We will concentrate on the two functions that members think are most important and those activities were information provision and advocacy. As well as the high importance ratings for those two activities, they also came across very strongly in the free text comments that members provided to us. So there are definitely two areas that matter the most to members. So firstly, with the importance of information rating at 98%, very pleasing to see that 80% of members think that their association keeps them up to date with industry issues. And most members think that information is provided in a suitable format, that it's relevant and that it is current and provided in a timely manner. And we know that members consume information. We saw earlier that 90% read the newsletters, 92% say that regular newsletters and communications are valuable to them and 87% report value from industry data, statistics and benchmarks. So those are good numbers and they actually do go to show that members both value and need those services. However, as we saw earlier with overall quality of communications at only 58%, it's clear there's some serious disconnect somewhere. Only 58% rated that the association's communications is good or excellent and further 61% rated the information services is good or excellent. So why is the discrepancy between figures that we've just seen and these ones? These days members are sophisticated consumers of news and information and there's so many competing sources of news and information out there. In all of our research that we do, members repeatedly tell us the things that they want. They want a variety of communication mediums. They want to be able to choose how they consume their news. Sometimes they want webinars. They might want any other time, sometimes blogs, sometimes journals. And they actually want to contribute. They want to be able to share their ideas with their association and they want to provide their feedback to you. Of course information and segmentation is important and information needs to be targeted to specific interests. Members all have specialties or areas that they are particularly interested in and appealing to these interests will encourage greater participation and consumption of your information. And lastly, it needs to be interesting and engaging. Need to catch their attention. If you can create that interesting and engaging comment, you can talk about it and they show it to their colleagues. So it builds your reputation and builds your brand really. It's all part of that word of mouth positive recommendations that we talked about earlier. So let's look at advocacy. As we saw earlier, advocacy was the second most important activity that members of value at 96% of them thought that it was important or critical. And 65% of members are satisfied with their association's advocacy efforts which is not a great score but we need to temper that that in all of the research that we conduct, advocacy scores are always lower regardless of the association type. It doesn't matter whether they're a professional association or an industry body. Advocacy is an intangible thing and it's almost an invisible service. There's always so much more to be done and trade-offs to be made. It's very rare to have all of your recommendations, points or efforts on a particular topic or subject except at 100% by the authority that you're a lobbying. But in Maine, association lobby groups, they represent their industry or profession to government and regulatory body and lobbying and advocacy are what associations traditionally have been all about. Which is why it's quite alarming to see that only 45% of members think that their association has strong government contacts that benefit the industry. Now regardless of whether the association or you think that you actually do have those good government contacts, your members' perceptions are that you don't. So again, this is an area for examination for industry association. Okay, so we've looked at some of the important functions and how members rate performance now in 2014. So what can you do about it? Where should you be focusing? And what other insights do we know that may be able to help you? It's been really interesting that she had conducted this research because it corresponds to a lot of research coming out of the United States at the moment. The difference is that ours is from a member's perspective, so we're surveying members, and in the USA they are a researching association executive, so they're looking at it from the association's perspective. And so bringing them together produces some really interesting insights. In the USA the researchers found that associations who understand their members and who understand their members up at night issues have better performance than associations that don't. The associations whose management and boards are strategically focused who have a high level of understanding of members' needs and who regularly seek feedback from their members, have better retention, increasing revenues, higher attendance at conference, and more timely membership renewals over a three-year period. Now before we go on, I'd just like to launch a quick poll here. So either if you could just pop that up, and I'm just asking people to answer these questions as best they can, or this quick question. Started now? So I'm interested in understanding how many of you think that your association has a really good understanding of your members' needs. So yes, you're always understanding and seeking feedback. You think you do, are you not sure, or no, you don't really know what's keeping the members up at night. Okay, so we're still going there, but the majority of you, and certainly the vast majority, 88% think that you have a pretty good handle on your members' issues and challenges, or you definitely have a really good handle on your issues and challenges. Thanks. Either way, that's probably done for now. To carry on with that, we decided to test the premise with members in the association's matter research. So there was a question in the survey that said, thinking about the association name, how much do you agree that management of the association understands the needs of members? 65% of members agree or strongly agreed with that statement. And of those 65%, a staggering 95% were satisfied or extremely satisfied with their membership. So if members perceive that their association understands them, understands their needs, and understands their up at night issues, they are far more likely to report satisfaction and engagement. And remember, this compares to only 58% of members across the overall study reporting satisfaction. So whilst this doesn't imply causation necessarily, it certainly does suggest a strong correlation between association's understanding their members and member satisfaction and engagement. Now, satisfaction scores for each individual association who took part in the study range from 20% through to 83%. So obviously, associations need to examine their own individual results. It's interesting that only 65% of members agreed that their associations understand their needs. And as we'll see in the coming slides, for associations to remain relevant and viable into the future, understanding members' day-to-day needs, and challenges will be an essential requirement for association executives and their board. So what are the major challenges that members face? Obviously, these will all be different for each association, and it very much depends on the type of industry. So all associations need to understand the unique challenges and issues that members face, and it's a critical part of your ongoing success. We ask members to write their top three major challenges that they face from a relatively trick list. And 62% of them selected cost pressures as one of their top three. And this is very similar to the professional association research who also rated cost pressures in the top three. And it was also most often identified in the free text comments. We did an analysis of that free text feedback, and that indicates that the source of the cost pressures is really multi-dimensional. Some members mentioned the high cost of compliance to regulations. A large number of members mentioned the pressure that unqualified operators put on their ability to remain profitable. That a lack of industry standards, perhaps, and accreditation enabled those unqualified operators to provide a poorer quality service but at a lower cost. And so they're enforcing the qualified operators to reduce their own prices to remain competitive. And I think these are things that associations can help with. Lobbying to reduce the high costs of compliance, developing, maintaining, and enforcing industry standards and best practice, and educating the public about the risks of poor quality workmanship and unqualified operators are also things that associations traditionally have done. Unfortunately, though, only 19% of members thought that their association was effectively able to help them with the challenge. In fact, the challenges that members ranked in their top three were all issues that members did not think their association was effectively able to assist with. So as we'll see, these are the things that need to be addressed for industry bodies and indeed for all associations to thrive into the future. So where to from here? Is there an ongoing need for industry bodies? I guess this has been the subject of much debate and caricature over recent years. Member numbers are declining. Social media is taking over from traditional association activities. Younger members don't participate. These are all the things that we hear often when we're talking. But is this right? Will the association actually survive? Or will we certainly think that they will? And as it turns out, so do most members. 91% thought that the need for industry associations will either increase or stay the same. And this is roughly the same as the professional association study where 95% thought the need would be greater. And the reasons that why members think this way are all so interesting. So when we have a look at the analysis of the free text comments, these mostly point to members' concerns about regulation, increased competition, unqualified operators, and maintaining that for their industry, that the voice that the association gives them, both to government and advocacy and to the general public. So we actually believe that the time for industry association is now, that the focus on collaboration and community, that collaboration, crowd sourcing, and community are all the words that we're hearing now as business models of the future. And that is also the traditional role of the association. We think that in the rise of the collaborative economy, that the perfect fit with the value of opposition that associations actually deliver. And we think there's a great deal that can be done if the association can shift the focus in thinking service provision and pushing services out to members to actively planning strategies that provide outcomes for members, that provide help with their issues and their challenges, and that actively encourage member feedback, participation and involvement. I think that if you always do what you've always done, nothing's going to change. Members' numbers may decline as baby boomers retire. Younger members will simplify another way to collaborate, share or lobby. But I think those association executives and their boards, who are willing to engage in a different manner and to change the conversation with members from how satisfied were you with what we provided last week to, okay, what are your issues? How can we solve these problems together? I think they will enjoy growth. You'll enjoy growth and revenues in member numbers in attendance and in participation. So really that bridge to the end of this brief look at the results of the Association's matter study for industry bodies. Now I hope you've found this presentation interesting and informative. And certainly we're looking forward to continuing to work with you to bring this value to your members and to provide to bring revenue and membership growth for your association. So for more information, you can call or email or download a report or subscribe to our newsletter using these methods here. And I'd very much like to thank you for your time and attention today.


The second category. To mention by way of example and illustration some aspects of the general term being referred to in order to draw the attention of the listener to the type of thing that is being referred to and not to completely define the boundaries of the word. Now the author goes on to the second type of ehtilaf ehtanawwuh, ehtilaf ehtanawwuh go back to yurjiu'u ila aslain, it goes back to how many, asal, two, this is the second asal he goes into. The second asal is ayyadqura kullu minhum minal ismil aami, this general word, everybody will mention from it ba'adu anwa'i, some of its types, ala sabili tamthili, just for as an example, wa'tanbi, and to bring it to the attention of al mustami, the one who is listening to this type, la'ala sabili, they don't intend from this, it's just an example for it. Their intent is not al haddul mutabak, that whatever they say is the complete definition of it, it's not hadd, meaning it's not jami'un mani'un, no, it's just a part of the explanation of it. That they're trying to fully define it and fully give it a complete understanding, that's not what they are intending here. For example, Allah says in the Quran, we can give many examples but we'll give more Quranic examples, Allah says wa'ssaabiquna asabiqun, those who hasten and those who hasten. Some of the mufasireen, they said bi anuhumul muqimuna l-salati, those who established a prayer, are you with me brothers? But are the sabiqun only those who established a prayer? Are they only the ones who established a prayer? Because we know iqamah to salat is a fard min afradi sabiq, it's only a part, are you with me? It's only a part of what, what the people of sabiqun are upon. So each person just try, he takes a part of it. He takes a what? A part of it. Walid alika, this statement of the author, this one which he brings, are you with me? This second type that he brings, four categories can be brought out of it. Now he himself mentions those four categories, sheikh al-Islam al-Tamiya mentions them. Four types can, can be brought out of it, are you with me? The author, Allah is going to bring them, he's going to bring them. One I've already just given you right now. Are you there? What was the first one? The first one was from the four and this is the second type brothers, are you with me? It's the second type of, the second asal that goes back to ikhdelafu tana wu'in. The first asal we gave it, how many times I came out of it? This one, how many comes out from it? Four. The first one is the example that I just gave right now, which is ayyakun al lafidhu a'amman, the wording is general, fayyad kurul mutakalli muwahidhu min afaradi. The wording is general, it means more than that, but everybody chooses to take a part of what the word can carry. Everybody chooses what? A part of what the word can have, as I gave you an example of wa sabaikun al sabaikun. Some said bi anumul muqimun al l-salat, they're the ones who establish in the prayer, they're the ones who are what? Establish in the prayer. Fa inna iqamati l-salati, fardhu min afaradi, subqi ilallahi subhanahu wa ta'ala. Are you with me brothers? The second one is what the author is now going to mention. The second one is the fourth point that we're going to move on to right now. Are you with me brothers? It's the fourth point which we're going to move on to, which the author, Rahim Allah and the fourth point in this explanation. Now, we're going to now see. So we said four parts, right? Should we mention the four and then go to the statement of the author or should we take it as we go along? Should we mention it first? Okay, the four are as follows. The first one we mentioned, right? The second one is, the second one is, and al ayat al madqura sababun nuzuli haqqaita haqqaita. The ayat, the sababun nuzuli of the ayat is what? It's this and this, the sababun nuzuli. The sababu and nuzuli. Sababun nuzuli means the reasoning why the verse descended and came down. Are you with me brothers? That's the second type. The sababun nuzuli, what we know as sababun nuzuli. Now I'm just going to do a siddharat, a slightly golf topic, but still explaining the four points. What was the second reason? It's the sababun nuzuli, right? Now I have to mention a bit about sababun nuzuli, not too intense or too detailed. I just want to mention something, al fadal mu'abbarah. The wordings, the author is going to bring all of this, don't worry. He's going to bring it. Nothing outside it, statement. Pay attention. So the second one was what? Sababun nuzuli. The second one was what? Sababun nuzuli. The way that the sababun nuzuli is, how do we know that this is sababun nuzuli for this ayah? How do we know? The way that it's said and the way it's expressed that this is a sababun nuzuli is three ways. OK? It will become more clear when I give you the points. The first one is, the first one is, sababun nuzuli means why the ayah came down. Are you with me? The first one is, sababun nuzuli al ayah, who akaita akaita. Sahabi would say that the reason this ayah came down was this and this and this. Clearly like that, directly. Are you there, brothers? So now let's go back again. So what point are we on right now? We're talking about ikhtilafu tanawur. Sah, number one. How many ikhtilaf are there amongst the sahabas? Two. The first one was called ikhtilafu. The second one was called ikhtilafu tadal. Ikhtilafu tanawur, we said it goes back to, based on the statement of the sheikh, how many, how many did it go back? Two. The first one we explained, right? How many did we bring out of the first one? We brought three out of the first one. Now we're moving on to the second reason why ikhtilafu tanawur occurs, right? How many did we say comes out of it? Four comes out of it. First one we explained, right? An yakhun al lafda a'amen, that the wording is general. Fa yadkurul muta kallim wa ahidan min afaradihi. The wording is general and generic. And every single scholar, sahabi would come and he would take a part of that meaning. It's like a pie, everybody's taking a part of the pie. Are you with me? If one person comes and says, this pie I have in my hand, this slice of pie that I have, if he says this is the pie, does he mean this is all of the pie? He's not defining all of the pie, is he? He's just part of the pie. Are you with me, brothers? So that's the first example. The second one is, are you with me? The second one is the sababu muzul. Sabu muzul is when the ayah comes down, the reasoning behind the ayah is coming down. Are you with me? Now we said, how can we establish that this is the sabu muzul, the relationship between the ayah and the sabab? How do we come here? And how does it, how the wording, how do they come from the sahabah? We said it comes al alfadul mu'abbara. The wording that they used to express this, the sabu muzul here is of three ways, ah? The first one we said is that they directly say, this ayah came down for this and this reason, sah? This is in the fourth point, the author is mentioning it in the fourth point. The second way is, which he mentions in the sixth point, the author mentions it in the sixth point, which is what? kana kada wa kada. The sahabi would say, this and this happened. Are you with me? Fanaza la qoruhu ta'ala and the verse of Allah came down. And then he mentions the verse. Are you with me, brothers? He didn't say that this ayah came down in this particular situation. Are you with me, brothers? But he says this and this happened, then the ayah came down. The first one was what? The ayah came down in this particular thing. Are you with me, brothers? The third one is, qoruhu ta'ala he will say the statement of Allah, nazala it came down in this particular issue. You with me? The third one is, the statement of Allah, it came down in this particular issue. The first one was what? The reasoning, the sahabi says the reasoning of this ayah is this and this and this, he explains it. Because the first one is, the sabab mnuzul of this ayah, the sabab mnuzul of this ayah is this and this. That's the first one. The second one is, when he says, kana kada wa kada, this and this happened. Fa nazala qoruhu ta'ala, and this verse of Allah came down. And he mentioned the verse. The third one is, Allah swt statesment it came down on this. The first one, it's known as sarih is direct. The second one is dahil, it's apparent. It's not direct, but it's apparent. Are you with me, brothers? And the third one is mujmal, it's ambiguous, because it looks like it's his own ht hat. And with me, the third one is ambiguous. It looks like it's his own personal ht hat. Are you with me, brothers? The first one, he's saying that it came down. This is why it came down. He knows he was there. Whereas the third one, he's saying, qoruhu ta'ala, this statement of Allah, it came down on this. How did ht hat do? He thinks it came down on this. Are you with me? But the first one he's saying to you, sabab mnuzul of this particular ayah, it came down on this and this and this and this. Meaning something he was present for and something he was there. The first one, are you with me? And the second one, laha hukmur raf'i. It takes the ruling of as doh, the prophet said it. It's mu'ufu laf'udhan marfu hukman. Its wording is mu'uf, meaning the sahabi said it. But the ruling that it takes is as doh, the prophet asem said it. As for the third one, the third one. Fafihi khilafun bayna ahli l-ilmi, there's a dispute amongst the scholars whether that should be considered as the prophet sallallahu alayhi wa sallam statement. Are you with me? But it is a way to use it as a sabb mnuzul. But is it, does it take hukmur raf'i? There's a khilaf. And that's why Ibn al-Iraqi, sorry, in his alfiyah, when he said, wa addu ma fassara hus-tahabi. Laf'anfa mahmulun ala l-asbabi. That's what he meant by it. That's what he meant by it. Even though many of the shurrah who explained it, al-Fatru al-Mugheeth and others, they don't show you that the statement of here, so you're Iraqi, is referring to the third type. Referring to the third type, not the first and second type. Because the first and the second type, the scholars agree, they agree that this is a what, laf'ukmur raf'i. As for the third type, there's a khilaf between ahlul al-ilmi. How many types have we taken so far? Two. We've taken two. We're still in the two, explaining too much. When we took the seven ruzul, we mentioned the way the seven ruzul occurs. Now we're gonna move on to the third one, right? Are you with me? The third one is what the author's going to mention later, what is known as wa minad tanazu'il-mujoodi The wording has the possibility of taking both of them. It can take both. Are you there? It's possible that it's mushtariqan fil laf'i. They share the same wording. So in other words, it's one word, one word, one word, and that one word can be used for so many things. So the third one is what the author's going to mention and the third one is what the author's going to mention for so many things. Such as the word al-a'in in the Arabic language. The word al-a'in in the Arabic language, it can be referred to as, and it can be seen as al-alat al-basir ayat, al-sa'in. Also, al-naqdu, the money is called al-a'in. Also, manhalul-ma'urood, where the place the water gushes from. It's called al-a'in. It's one word, it has many different meanings. Sahih. Ittahad al-a'fruh. Its wordings are the same wording. Waqtalafat ma'aneen, but the meanings are different. It's got many different meanings in one word. Okay? Wa ima likoni mutawati an fil asli. Or the wording is used, like the word zaid, for example, the word insan, for example. Zaid, for example, is a insan. Ali ibn Ali is a insan, Muhammad is an insan, for example. This is a lafd, which is mutawati. Everybody uses it. Are you with me? But the way that they use it is qadr mutawafiq in baynahum. All of them share this wording fairly. No one has more rights for the usage of the word al-insan more than another person. You're not more of an insan than I am. An example that he brought was the word al-qaswarah. Are you with me? And as-as-sa, when he was talking about the mushtarak, and when he was talking about the mutawati, he brought, and the waad wal-fajr wal-ayalin, ashrin wal-shaf'i wal-watar. So that's the third type. The third type, if we go back to it, is what min attanasu il-mawjudi anhum. It is the arguments that come from them. The lafd, the wording, fihi muhtamilal li'amurain. There's two ehtimalat. Im malikoni mushtarak an fil lugha. In the language usage, it's mushtarak, it's shared by many. Are you with me? Wa im malikoni mutawati an fil asri. Or in its original meaning, it's faal. So mushtarak means in the language, it's shared, right? So we need to distinguish between the tawatu and the mushtarak, right? The ayin we said is what? Taq'u ala alat al-basirat alat yabsoor biha. Wa taq'u ala ala naqdi, wa taq'u ala ala manhal al-maa, wa mauridi.  The mushtarak doesn't have what the mutawati has. What does the mutawati have? So what do you say the mushtarak is? It taha the lafd with the word, it comes together, right? This is al-mul-mantak, by the way. What did al-Aqadari say in the Sula-Mul-Munawraq fi al-mul-mantak he said, taq'u ala taq'u ala wa aqsuhu taraadufu. It's mutabayinah. In English it says synonyms, and what do you say? Synonyms. And what else? That's the word mutabayin, mutabayin, and mutaradufu. What does mutashak, what does mushtarak, mushtarak and mutawat imin? Mushtarak, the notice I have here right now is that it's a wording. The ittaha the lafdhu, the wording, they all share. So with ayin, they all share this wording. The meaning is different like it, that's it. It's one word, the meaning is different. Does that make sense? So with ayin, we have ayin, and it means so many different things. Are you there? Tawato on the other hand, it's a one word. Many people share it, but it doesn't have different meanings. Does that make sense? Khamal. Yeah. Khamal. It's one word. Many people share it. Everyone has unique, everyone has same rights on this word. A woman is an insan, a man is an insan. Are you with me? A man is an insan, a child is an insan. We're all insan. It's one word, it doesn't have different meanings. It's one meaning. But we all share it. This affraad, the type, the people that come out of it are too much. Lakin the mushdarak, each, the word, many things come out of it with different meanings on it. Arafd. So Ibn Utaym is saying that this is the khilafat, the third, the fourth type, right? But this is the third type, ma'am. This is the third type, the third khilafat happens. Are we together? Does that make sense? Can we go over again? Is that crystal clear? Should we go over again? Good. So we said khilafat is how many types did we say? Yadidya'u, ila aslayim. It goes back to two. First type, how many did we bring out of it? Three. The second type, how much did we bring out of it? Four. The four that we brought out of it, we mentioned that the word is general, fa yadkul al-mutakalim wa'ahidun min afradi like wassa bikhun as-sa bikhun. The second one is ayah, al-madkura sabun nuzuluhah. Sa'h, the sabun nuzuluh. And we brought three al-fad mu'abara of sabun nuzuluh. The third was what? Is what we're on right now? Is that the argument is happening regarding a wording that can take two possibilities. In Malikoni, in Mushtarak and in Lofdi, they share the word the same in the language. The third one is that the argument is happening regarding a wording which can take two possibilities, two possibilities, this wording. In Malikoni, in Mushtarak and in Lofdi, in terms of its wording, it's what? In terms of its what? Its wording is shahd, Mushtarak, such as al-ain and ayah. You call this an ayah, you call the ayah of the well, the water that Gash is called an ayah, the money, they call it a ayah. It's one word, Mushtarak, by many, itt'ahad al-Lofdi. The word is one, like it, waqtalaft ma'ani, the meanings are so much in it. And he gives the word qaswara, and the word as-asah. Is that right? The word qaswara, what does it become? That's the mutawa, that's the Mushtarak. Look at the qaswara. It can be al-Rami, the one who throws, and he can also be the lion, the lion is called a qaswara. Is that right? Are you with me? And they're two genes that are different. Are they not? Are you with me, brothers, pay attention. Good. The word as-asana, it has the advent of the night, or the departure of the night. iqbalu lailu idbaru, when the night, the advent of the night, anah, that's Mushtarak. The second one, the second ihtimal that it can have is, when Malikoni, mutawaat, and philosophy. In the original meaning, many people actually fall under it. Many. Afrād ala qadri mutawafiqatu beinu, all of them fairly share it, fair, they are fair in it. No one has rights over the other.  So this is a lot which is mutawaat. There's no difference between them in meaning, in terms of meaning, they're just different adhanās that come zari'a, or different afrād that come out of it. And he gave an example for that, is the usage of the word, thumma dana fatadalla fa ka'na qāba qausayni o adhanā. And the word wa alfajri wa la yālin ashir wa shaf'i, well, which we're gonna see, insha'Allah, ita'ala. That's the third type. The fourth is a clear clear. The fourth type is where he says, which he says, it's a 10th point, when he is a 10th point, when you're counting it, he says, is when you try to explain one word with another word, but they're really not synonyms, they actually are closer in meaning, they're just close. Are you with me, brothers? It doesn't actually mean it. Are you with me? You're actually trying to explain a word with another word, but if we really sit, there's a khilāf between what you've just said and the word. For example, ita'ala samā'un-shak'at, and ita'ala samā'un-fatarat. Ita'ala samā'un-shak'at and ita'ala samā'un-fatarat are different. From the apparent, it looks to you that in shiqaq, and in fitārq, they both mean the same. A lot of Muslims say, Are you with me? The one who knows the Arabic language, and he has deep, deep understanding of the Arabic language, will understand that in shiqaq, is when something cracks into two pieces. When you slice a, and it goes into two, that's in shiqaq. For example, if it goes to two kisim, it's called shiqaq. But if you hit something and it goes into two pieces, it's called in fitārq. Saḥ. But then somebody will say, Ita'ala samā'un-shak'at and ita'ala samā'un-fatarat. Saḥ. This is ikhtilāf, which occurs in what? It occurs in wa huwamil al-āquāli, and ita'ala samā'un-shak'at and ita'ala samā'un-fatarat. But an yu'abbira anil ma'ani bil-āl-fādil mutaqāriba. Are you with me? The author says, Those are the four when it comes to. Those are the four. So we've now taken what? ikhtilāf ut-tana'ūr. Three that comes out of it. If we quickly go over it, what are the three that comes out of it? So what does ikhtilāf ut-tana'ūr means? The two views can be reconciled between the two of them. It can be brought together and they don't oppose one another. The second one is what? ikhtilāf ut-tā'ādi, which basically means yamnā'ū suḥātumā ma'ani. You can't both take them. You can't accept both of them, can you? No, you can't because they're contradicting one another. Yeah? Very good. ikhtilāf ut-tana'ūr, we say it because ikhtilāf ut-tana'ūr bihim baynahum fit tāfsīr yārji'u ilā ʾaslāni, it goes to two asr. The first one was what? Everyone would take a... and use minhum a'ani al-murādi bi'ibārat gāiri i'ibārat ṣrāḥibi. Other than he's, other than the other person what he's using. And we said, three come out from that. tāfsīr ul-kālimati bi'mānāhi wa-dhā'ati wūdhāt lahu shara'an aw-lūghatān. The second one is tāfsīr ul-kālimati bi'mānāhi al-lādhi tādammanatū. The first one was what? dālālātūl mutābaqah dālālātūl tādammūnī. And the second one was what? tāfsīr ul-kālimati bi'mānāhi al-lāzimil li'mānāhi al-lādhi wūdhāt lahu dālālātū al-il-tizān. Tāfsīr ul-kālimati bi'mānāhi We gave the example of but in a way to just as we said, the pie would be an example for that. But we said four types come out of that. The first one is al-lāfdhu wa-amman fa-yatkhūlun mutakālimu wa-ahidun min-afrādī kassābiqūn al-sābiqūn. And then we spoke about sababun nuzūl. Then we spoke about the issue of the issue of mūstarak al-mūtāwātī. mūstarak al-mūtāwātī. Mūstarak we said is what? Ān. And mūtāwātī we said is like al-insan. The fourth one which is what? The fourth one which is the issue of Ān. And yu'abdurā'n il-mā'āni bi'alfādī mutakārībati lā mutarādīfah. Getting a word that's not a synonym for the verse. But that's very close to it. That is very close to it. From this category is also the statement the reason this verse was revealed was due to such and such especially if it was due to a person. This is the case with the background regarding the revelation of certain verses. Now this is al-fād al-mū'abdurā'atī bi'ā l-dālātī al-as-bāb al-nūzūr al-mā'āni bi'alfādī. How many times did we say that are the wordings which they use to express that this is sub-nūzūr? Three. The first one of the three is this. Knowledge of the reasons for which a verse was revealed assists one in understanding that verse. For knowledge of the cause helps to bring about knowledge of the result.