Hey, we're back. We're live to give in Wednesday morning. We've heard from Trump week, which was really terrific just now, you guys. Congratulations. That was a very nice show. I really enjoyed that. I learned from it. And now we're going to do the follow up, Coronaville. Coronaville, what's next? And, you know, of course it's about Trump, but it's also a look ahead and it's a look at the disease. That's what we're going to talk about. That's what we always talk about. Before we begin that, though, and we have Winston, we have Stephanie, we have Cynthia. Before we begin that, we're going to talk about freedom of the press for a minute in these difficult COVID times.  Would you tell your story about what Alan Warner Park? Well, yeah, I mean, we're seeing this in the media that the freedom of the of the press is is at risk right now. We're seeing this in our state in general, when you have these basically government secrecy laws, when where we can't get access to meetings, these are important meetings, they're police commissions, their heart, money's being spent, whatever it is from the mundane to the important public has a right to accountability and transparency in our government. That is fundamental to our nation. The media is critical to all of this, as we know, from the beginning of this happened in Alamona Park. Well, you know, in Alamona Park, there was a lady down there, June James, and she was down there documenting what had happened to the trees being cut down at Magic Island. And right or wrong, whether you agree with her, her positions or not, she's filming from her camera. And she has told that she has to leave the park because she's not doing one of the permitted activities in the park, which is she says to the to the police officer, I am with the I have a show on Ololo. I am with the free media. I think as the word that she is free media show on Ololo and called Community Matters. I think it's a name for show. And I am just here to show what the city has done taking down these trees. And so she's trying to say they don't look sick or whatever her her points are or aren't. And the officer says it's not a permitted activity. She says so we don't have freedom of the press to report on the thing. He says, no, this is not a First Amendment activity. You're not walking, riding a bike, jogging, surfing or bicycling. Those are the five permitted activities he said. And she said, no, the freedom of the press is an essential activity, you know, under the governor's proclamation. But even it just is, I mean, are we suspending freedom of the press on something so mundane like this? So if something like this where we're just one lady alone with a cell phone videotaping this gets a response of six police cars coming up eventually and cited to and she was going to be removed from the park. They said you can film from outside the park and tell your story, but you can't take a picture from inside the park. This is not permitted. This is a basic issue because what else you wonder if that's being hidden? What are the other really important other? Well, that's important news. But it's what about really important things like police commissions or, you know, what's going on with heart or any other stories? What happened for Stephanie? What's your reaction? Well, I'm just running through my my schema here. I don't know the law on that. But I question whether she's prohibited from taking pictures from inside the park. Okay, Cynthia, what's your reaction? Um, I thought it was outrageous. I saw it on the on on Hawaii News Now this week and it's just that they could do that. I didn't think it could. Well, from the beginning, media has been an essential activity. The cop didn't know he didn't know he was not informed. He was dead wrong. And he was dead wrong on a constitutional level and on the level of the order that was issued by the governor. So I blame the cop. I blame HPD. I blame the chief of police. And I blame the governor for not making it clear. It is fantastic that she was stopped. And it is even more fantastic that she was fined $5,000 for that. Well, I think I think the press ought to make a huge big stink about this. They cannot stop it. You know, the fact is that Trump is down on the press and somehow this leaks out into the community. Even God fearing people begin to question whether the press can can do its thing. Then I find it fantastic that that has leaked out here and it's leaked into the police department. That's what I find. What do you think? What's your opinion on this, Winston? Yeah, of course, it's we have a right as citizens to report on the activities of our government. This was not state secrets. This was a citizen regardless of whatever she's affiliated with. She's a media person. She identifies herself as self-proclaimed media person, has a show on Olalo. But even if she didn't have a show on Olalo, what if she just wanted to film what this is a citizen? That may not be an essential activity. Media is and so this was actually this was the police officer was referring to the proclamation from the mayor, not the governor. But of course, we live under the state, which has a law that says press is an essential activity. And so yeah, it's a failure to not have this be taught that the media is allowed to do this. I don't think it should end here. I think that, you know, whoever is protecting the media, the members of the media, counsel for the media or to make an ongoing stink about this. So it never, ever happens again in our state. It's really way below the standard of our constitutional appreciation. But that's just, you know, in my humble opinion, we'll hear more about this. Let's go to the case in chief, the case in chief here in Coronaville. What's next is really the tita totter issue of whether we care about people dying or we care about resurrecting the economy at the expense of people dying. So let's see, Stephanie, can you bring us current on how this week went in that in that regard? Well, it's a little cognitive dissonance for this week because of the contrast between the numbers of increasing cases in the United States that is available to see if they take out the New York data, which accounts for about one third of all of our data. But if you look at there, that curve without the US curve without the New York data, it's increasing. It's right as in rising a line. And then to have so many states opened at the same time that this, especially in the rural areas where they're doing some of this opening, the cases are rising. So we're almost sowing in the the seeds for that second wave. Yeah. Cynthia, what do you think? Where are we on this? Well, you know, I have a quote from Bill Vosio, the mayor of New York City. And he's talking about Trump and he said he handed billions to airlines, but leaves out America's cities and states that are the real drivers of the economy. And so we're gonna need to cut our budgets. So that's police, fire, nurses. So these are the budgets that are gonna be cut. So if we have another surgeons going forward, like we are told by all the scientists we are going to have as we go back, that the states are going to have to make budget cuts. And the people that are going to get cut the most are the people we need the most. Winston, you know, what about this cognitive dissonance that Stephanie talks about? There was a there was a program, a particularly interesting segment by Rachel Maddow this week, where she did research on all the meatpacking plants in rural areas in the Midwest. And she found hundreds and hundreds of cases that had sprung to life in these Midwest and meatpacking plants. And the same authorities, you know, around those plants and those communities were telling people they had to go back to work. One governor, I can't remember the state, he said, if you don't go back to work, and if you stay home, we're gonna cut off your employment benefits, your unemployment benefits. It was extraordinary that Trump's, his name should be erased, Trump's, you know, instruction on this is so confused that you can take it either way. And the gestalt of it is you force people to go back up to work in a meatpacking plant, where most of the people there have coronavirus. What kind of a thing is that? Anyway, I just add that as fuel to the fire. Where are we on this? Is it rational? What's happening? You know, it's not rational. You've got people that want to go back to work that needed paycheck. This is where the government can step in and say, you are going to get a, you know, a universal basic income for a while, if you don't have one right now. So you can stay floated until we get this thing under control, rather than saying, we're opening up them all come shop at Gucci Prada Chanel. I mean, who's going to go out number one, but if they do, and I know people want to get out, they're going stir crazy. But do you want to go into an environment where half your coworkers are sick with a very deadly disease? And you don't know if it's going to be you or that you're bringing it home to your kids or your parents, or, or anybody else for that matter. And right now, we have a handle on it. Lucky we live Hawaii to keep the borders closed, mandatory testing for anyone who wants to handle, I want to question that. Do we have a handle?  And rural areas are catching what what New York seems to have flattened rural areas are if you look at the curve side by side, the rural areas are going sky high. Do we have a handle on it? Come back in two weeks, and you're going to see and three weeks, you're going to see mass cases from what we can understand in those same very areas. People, you know, they in this case, they're going to do what they're going to do. But here in Hawaii, since we have so few cases, I'd say, we're lucky here. Don't allow anyone in who's not tested. You know, you notice what the governor did to your point about shopping centers. First thing he says is we're going to open up the shopping center. I mean, I say centers because Al Havana is is all shopping centers rolled into one. That's the first thing he says it wasn't 24 hours where he said, Well, we're gonna hold up on that for a little bit. I think he must have watched the, you know, the Rachel Maddow show. But you know, the reality, the reality is that going to the shopping center exposes you to any number of people, local or otherwise, who are the silent carriers.  Okay, before you know it, we have an exponential expansion. So this is a great concern in Hawaii. And I do not credit him for opening the shopping centers. I think that was not a good move. But I credit him with changing his mind on it. At least he knows how to change his mind. They don't know how to do that in Washington. Yeah. So Stephanie, would you go to the shopping center? I think I am mourning out the people already because this is going to get a national travesty again. And Axios said, Minnesota and Nebraska are the highest increasing states, which has to do with the me packing plants, I believe. But no, I it's so misguided. And it's so in in humane. He's he's I my heart goes out to all of the people that are facing death. I mean, if they're in the high risk groups, or if they have underlying circumstances symptoms, and and they have no choice because they can't lose their their job. So yeah, this is different. This is different than in say, Michigan, a week ago, where they all come come down with their AK 47s.  That's different because they wanted to do that. They'd made up their own mind completely erroneously. And without any consideration for their fellow citizen, they came down and then busted into the state legislature and all that just really loony tunes. This is different, though, the meat packing plant is different because these people need to work. They the job, the only job they can get in this town is working in the meat packing plant.  And and the government is allowing the owner of the meat packing plant to do whatever or nothing to protect them. So these guys who work at the meat packing plant, they're totally victims, totally different than the skinheads. And that just takes this whole thing to another step. Thank you, you're much more. Well, the desperation is frightening that they must feel my heart just so goes out to them. And of course, the the seat, the seat room group, what left floor the corporate folks, they're making a trillion millions hand over fist. It's inexcusable that there's no, there's no consideration, no humanity, even for a brief time, as Winston points out, even if even if the company paid for them, give them give them two weeks out of corporate. Well, you know, what's worse is that these rural areas in the Midwest like that, they have no hospitals. And they get sick, if they get sick, and they're dying, there's really no medical infrastructure for them. It's travesty on a huge scale. Wait, watch to see. But you know, my problem is Aristotelian. Aristotelian. Aristotelian. My problem is, you know, so you promise that testing will be available. You promise that masks will be available. You issue this kind of vague order about social distancing. And then before you do any of that, in fact, at the same time, you withdraw all of that. So everybody's confused about whether to do it. Then you say, Okay, you guys, you have to go back.  What happened to the masks? You know, what what happened to the testing? What happened to these people are walking the streets? Now, by the way, it leaks out in Honolulu. I took a ride with my wife, we had to go somewhere on Friday after the last, you know, coronavirus show. And, and we got a traffic jams, a number of traffic jams here. So it leaks out from Washington. And here in Hawaii, even people are not taking this seriously. But what my problem is the Aristotelian one, if you say, you're going to try to solve the health problem. And here's the steps. And then you don't do that. And then you say, everybody back to work, let's reopen the economy. You have the you have the the fallacy of the inverted middle. You remember that Winston, right? Aristotelian logic. Yeah. And that's what we have here, the fallacy of the inverted middle. Does it make any sense? I wrote my PhD thesis on Aristotelian. You know, all your kids out there, this is going to be on the final exam. I'm telling you now. So Cynthia, what happened to testing? What happened to masks? What happened to social distancing? Do we no longer need any of those things? We need all of them. And I believe that's why he fired that one IG, the inspector general that oversaw the stockpile, the federal stockpile, because she was saying we don't have enough of that stuff. Still don't have enough PPE, still don't have enough of the things that we need to treat this virus, especially if it makes its comeback again, you know, and, and then just with all of these, the, the Tyson plants and all these plants, they're not even having OSHA come back in for regular OSHA, you know, restrictions and things. They're not even using that. So everything is gone. So we know for sure that all of these are all the cases are going to skyrocket for sure. Winston, I do want to give you the opportunity to speak a little about your PhD dissertation. I haven't, it hasn't been formally accepted, but like I'm working on it. Basically, you don't need a PhD. You don't need a master's. You don't need a bachelor's to realize that something's not adding up here. And if we've got a mass pandemic that is controllable by social distancing, by washing your hands, by wearing a mask in public, because we know, basically how it's transmitted, and we can get it down. We can get it down. Now, it may be, and I read this, I don't know, civil beat or the advertiser somewhere that says, in Hawaii, we can still shut this thing down. We can make this a safe location because we are so that the number of new cases is so small, and we could triple test everyone before they get here and then after they arrive so that with three different tests so that they don't, if there's one that was faulty, okay, but that maybe on the mainland, they've given up on the idea of containment at all. So it may be that we don't know, but they've gone with this idea that they're going for herd immunity, and that, and they're just going to let the chips fall where they may, and let me just explain what herd immunity is about. It's arguably 60% of the people in a given population have had the virus. And when you reach that level of infection, then the herd has immunity. Everyone has immunity and the virus stops propagating. The problem is that if 60% of the people in the community have coronavirus, X% will die. It's a kind of a strange analysis. Again, testing our Aristotelian logic. Why exactly would you condemn X% of the people to die? I mean, isn't there a better way in science in the 21st century than condemning people to die? It may be that the cat is out of the bag at this point, and they're just realizing it, but they can't say that. So maybe they're just letting it go. I mean, if the meat packing places are 50% infected right now, you're near the 60%. And just to disclaimer, I'm not getting a PhD and I'm not injecting Lysol either. So you know, trying to deal with reality here as best as I can. Well, I think it's clear that it's doable, but you have to stick on the discipline. And then it becomes doable. Doable with the herd. You hold and defer the curve down.  But that's really not what's happening. And Trump doesn't, he doesn't know the nuance here anyway. And he's not listening to anyone. And he's firing people who give him advice.  So we're not getting information or instructions on any consistent level. To do this, so that we don't have a resurgence, you have to have consistent instructions. And you have to follow them. We are having neither. And so, you know, Stephanie, what do you think?  We're going to have a resurgence of this infection? Well, Dr. Fowle, she guarantees it. He absolutely has stated categorically that we're going to have it. But let me just bring up another myth that we're discussing here. And that is herd immunity. There's no guarantee there's any herd immunity. The bubonic plague didn't have, didn't provide, confer herd immunity. Everybody was dead after it finished. So why, and you don't hear anybody talking about her. You heard it here on Think Tech. If you're dead, you don't have any risk of getting coronavirus. Am I right about that? No risk at all. That's true. So we could say that the 100% wipeout means, you know, there's But I think your point is very telling because there was a report a few days ago about somebody who had had coronavirus and then got it again. What? So so it is this no assurance whatsoever that if you have it, you're exempt from getting getting it again. I think a lot of studies that are trying to take a look at this, but I think that they are not talking about it because everybody is thinking about herd immunity, whereas we have no basis upon which to believe. Thank you for that.  What is it going to be? Because, you know, it's like we've been there. Done that. We've had we've had the cold shock of the first wave. What is the second wave going to look like? Certainly it's not the same. It must be different. But how? It's going to be worse because it's going to be more widespread. If you look at history, the Spanish flu, the second wave was much worse than the first wave. Both the head of the CDC and Dr. Fauci have both said that the second wave will be worse. So I think we can listen to the scientists. But what does worse mean? There's going to be more that number of cases is going to be higher. The number of deaths is going to be higher because right now we're starting with an already taxed medical system. So if we have another wave now, and our health system is already overtaxed, then it's going to be impossible. The whole thing about flattening the curve was to give the health system a rest. So they didn't collapse, you know. So, okay, and Winston, there's another thing too is, if we have another, let's assume we open the economy, Trump would like to open it wide, full throttle right now today. But let's assume the de facto is somewhere in the middle. Some states yes, some states no, some states a little, some states a lot. But how would a second wave or multiple waves going forward, how would they affect the economy? We know what happened in the first wave. It stopped the economy cold, you know, like, completely dead cold. What happens in the second wave about the economy? It's hard. It's hard to say. I mean, just imagining that that's why when I'm looking at, I think, I really think I'm very become Hawaii centric, because we have control over it. You know, Queens Hospital dismantled their COVID tent out in front of the emergency room, today or yesterday, because we got a handle on it here. We need a permanent condition. Are you making some sort of assumption that in a second wave, we would continue to have a handle on it? I think that here in Hawaii, if we have proper testing for every person coming in this state after we've extinguished it, then we can have a complete handle on it here in Hawaii that triple testing. Yeah, we can do it here in the mainland. That's a pretty big assumption that we can test everyone coming into the state. If you want to get a test right now today, you would have a big time getting it because you're not demonstrating any symptoms. And if any of us wanted to get that test, we would have a hard row to hoe to get it. So I'm unconvinced that we could nail everybody coming into the state with a test. I'm also convinced that we could turn them back. I'm unconvinced that we could make them sit in a room for two weeks, and that we have the police force. Remember the police force, we talked about that earlier, and that we have the police force to force them to stay in the room for two weeks, right? Well, that's an assumption that we have the question. Okay, I see that, Jay. But you know, I mean, the huge majority of our police officers, and even the one in that case, I think, if they're not given instructions on what's what they're supposed to do, that's what happens. So but the huge majority of them are are helping us to live by the law. And so they deserve our respect. And, and yet, you know, they also need to know that it's a free speech zone. But I think that they're well within their rights to say, we have a pandemic situation, if you are coming in the state, you will be quarantined, you will be tested before you get here, you will be tested after you get here. And you must comply with the laws of our state. And that's it. And you don't get a choice. If you want to come to Hawaii, that's it, you can't prevent people perhaps from coming here at all. But I think we could very easily shut this down here. My main concern, though, is in the main land. It reminds me of the movie Brazil. Do you remember that where Catherine Helman, I think she's sitting there having coffee, and there's bombs going off all around. And it's just a natural thing, because there's so many. It's just what the situation is, but they continue drinking tea and having cake. And I wonder if it's going to be something like that that they just say, Oh, well, you know, it just happened. And, you know, an entire nursing home got wiped out here.  But it's okay, we're just we're going to go to Gucci and buy our watches. I don't know. That's what I'm imagining. Well, let me take a page out of Tim Epicella's book and ask you guys, you know, this is an impossible question. I apologize in advance. So what can we expect what next in the next week or two here on Coronaville? What is going to happen? Stephanie, go first. I'd like Winston's viewpoints now, because I think we are not the fastest one on Axios. Who's coming down? Arkansas and Arizona are way down. And I might have to do might have something to do with him going out there. But anyway, and Hawaii is still a little hot, decreasing, but we have such small numbers to begin with. So I'm thinking that we're going to continue to decrease and and that traffic's picking up. I really think that was such a good example, Jay. Yeah, I was amazed. There are people on the roads again, we're getting back. So people are believing in this, I think. So we are having a reaction much like the mainland. But ours is based on at least data trends. And theirs is it. Okay, so hopefully what we're seeing is based on the population doing data trends to and listening to those on the TV.  If this starts, you know, to pick up in cases, we were still down to no cases. We're on one case a day, but they're usually oldsters, people that went to the hospital, a man got it in the hospital, you know. Okay, well, now, now you Cynthia, what do you see for the next week or so? Well, I think I kind of agree with Winston and Stephanie that it's different for us here in Hawaii, because we are isolated and able to self isolate in ways that people on the mainland are not able to. So I think it's going to be different in different places. We've got those meat packing plants that are just going crazy still, there's no end in sight to those guys. And they're going to start to, you know, spread out into the community. We're just going to start to see numbers skyrocket is what I think we're going to see. Okay, Winston, you know, Winston, we already know how you feel.  So I wouldn't argue that and I wouldn't repeat it. But what do you think about the country in the next week or two? What do you think about the world? Take a minute. Oh, you know what, it's it's hard to say every every week brings such new revelations. The shocking things are these folks, you know, going into stores and wiping their noses on people that when they tell them they have to wear a mask. I mean, what what happened to a nation of sociopaths and psychopaths? But but that said, there's so many other positive things of people springing up and helping all across the board. We see it. I get it comes into my emails every day. People are stepping up. They're doing the right thing in Hawaii. We're wearing our masks.  And and you will wear you have to wear your mask. Everybody is so it's a great week to become a vegetarian. If you don't know how Google it, how do I become a vegetarian? And what's the benefit behind it? You know, it's a it's a good week to do that because you're going to save the planet and save yourself and save some poor meat packer who can now go into work in, you know, biotech or something. But hopefully people will gain some sense about how they comport themselves nationally, locally, certainly we're already doing it. But nationally, maybe they, even if they have more freedom to go out and do something, they will still realize, Hey, this is dangerous. Let's take precautions. Let's do all we can to protect ourselves, our loved ones and our society in general. And I think people are stepping up by the outliers are hopefully going to remain that way. And, you know, let's let's remain optimistic as best as we can and keep our borders closed in Hawaii as best as we can until we figure out a best way to keep to keep the virus out and keep our people safe.  I think we have achieved that profile for you here. And I am going to, I'm going to remind you of your optimism next week. Maybe the others, the others on the show will help me do that. Okay, that's Winston Welch, Stephanie Dalton, Cynthia Sinclair. Thank you so much. We greatly appreciate your contribution to this critically important discussion. Aloha.


is what I realized is like, if I'm looking at the past, while I'm looking at photographs of the past, often I'm not interested in like, what at the time seemed like the most important thing? Like, we're standing in front of the Eiffel Tower or here I am in my graduation robe. It's more like, what did the cars look like? What did my clothes look like? What did my room look like? What was the wallpaper in the old living room in my parents' house? So I made an album of now. I just took pictures of like every room in my apartment, the inside of the fridge, the inside of the pantry, like what a drugstore looks like, like a couple of aisles in the grocery store, what the street looks like, what people are wearing, what the cars look like. Because I know that in the future, I'll be very interested in like, what does now look like? But at the moment you're like, nothing's more boring than now. It's just like, now never changes. But of course, now is changing all the time. When we think about the now, those sounds, those sense, those sights, they're constant. And then you travel, you go to a completely new environment and every one of those senses is brand new. And that's why we are drawn to travel, many of us, to explore those experiences. I mean, even here in France, the siren is a different sound. So you're catching all of these other moments that in normal life, walking around LA, I would not pick up on because I'm saturated in my senses in that experience. No, that's exactly right.  And that's why habit also speeds time because the more consistent things are and the more you're doing things habitually, time starts to speed up. So that's, I wrote about that a lot in my book, Better Than Before, because I love habits, but they do speed time and you have to be very aware that that's a downside of habits. And at least for me, really mindfully try to seek out novel experiences so that my time feels rich. And I do think that through the five senses, we can make experiences feel more vivid and then therefore more rich. It's like, yeah, when you're like traveling, somebody finally told, I think a lot of people do this, but I had never really thought of it as kind of a hack. It's like, go to the grocery store. If you're in a foreign country, just walk around the grocery store, just look what's on the shelves. Like, what does their packaging look like? What do they eat? What is their milk like? And it's just now every time I go to a foreign country, I make a beeline for the grocery store because it's just so different. It's fascinating. It's hard to experience a grocery store vividly in your hometown, but when it's new, it feels very, very fresh and very compelling. For me, I love watching locals eat and sort of the traditions that go along with a meal. So eating in LA, I'll speed through my meal sometimes faster than my wife and she'll tell me to slow down. But then when we're traveling, I love the sensory cues of seeing people around me, what they're eating, when they eat the bread, how they're approaching their meal, okay, when are they taking a break? Are they coursing it? That to me is so fascinating and it is one of those universals across all cultures because obviously as humans, we have to eat.


There's nothing in this entire Cosmos that's abstract if you kept thinking of this is a world of specifics And this is a world of details, and this is a world of enormous logistics Abstraction has none of that. There's no detail. There's no specifics, and there's no logistics It's more you might say it's more like the quantum field and beyond I'd say even it's It's actually beyond the quantum field if anybody's into science Quantum field is where everything's all connected, but this is Abstraction, you know, you don't even have a word a word like connected would make No sense in abstraction because there's nothing to connect You don't connect the dots because there are no dots the dots are specific You can't perceive abstraction Abstraction can only be known So you might say that as you release all belief in specifics all belief in in Time and space then you open up towards an experience of of abstraction


Kia ora whanau! How is everyone today? Great. I just want to take a moment if you could just please get composed, just take a moment. I want to just think of all the people that departed, the people that are not here today. It might be a relative, a close friend, a parent or several. So just moment of silence, please. Okay, thank you. I'm from Geneva. My name is James, and my lake is like Le Mans, my mountain is Mont Blanc. This is my team. So that's my wife Sylvie and my son Maui. Maui is two. Unfortunately they're not here today, but I'm sure they will be here. So I'm going to take a moment if you could just please get composed.  I also have another new name. It's Keriru. So with Pipiana and Tamaha we decided that. And this is what I do. How did I come about launching Manaya? Just a few important texts to remember. I would like everyone to take a deep breath and exhale. And take another one. And exhale. Okay, one out of those two breaths came from the ocean. Just try and remember that every day. Just a few facts just to aggravate that. 90% of the world's fish stocks are gone. 1.5 billion people depend on fish for their livelihoods. The ocean absorbs CO2 from climate change and still 60% of the heat around the world. We know nothing about the ocean. We explored 5% of it. And we roughly estimate that 200,000 species were discovered, but actually there's 2 million out there. So that's just 10%. Just another fact. Also, 7.44% of the world's oceans are protected. Actually fully protected is probably around 2%. You can notice on this slide the high seas are largely unprotected. So there's a lot of work to be done there. So I came about doing this from diving on the Great Barrow Reef as a dive master and guide. And I wanted to take people diving and I did. And then I realized that I could do more. So my story then took me back. This is one of the reasons why things are going bad is coral bleaching, which destroys coral reefs. So I went back to Geneva and I started talking to organizations there. I found that a lot of the things that they communicate, their science, their policy work is ineffective. So I resolved to work with some of these organizations. These are our clients to communicate more effectively using video and films and conferences and events where we communicate science and the policy. So we translate scientific reports. We condense them. We use the knowledge from protected area managers. We work with program managers, conservationists to communicate that. We go on expeditions. This is the sort of things that we do. We take reports, we go and screen them at conferences and we go on expeditions. We accompany scientists in their work. This was in the Indian Ocean last year making a film about high seas, which then was taken to the UN. This is a new film we just completed in Marquisas defending a marine protected area project there. With the local communities and also recently the global standard for our UCN, which is basically what governments need to do to make marine protected areas more effective. Recently I was in a submarine discovering deep reefs because they also have perhaps some solutions to save the shallow reefs. And some exciting things coming up I think and why New Zealand is I think there's a global conversation taking place, for example around the ocean literacy framework and also around the upcoming United Nations decade for ocean science. I think New Zealand should take part in these global conversations and can become a leader in marine conservation. So personally I believe I came in nine years ago and I never really left. Everything that I've done has been connected to my experience here working with Greenpeace, going up to Matauri Bay on the Rainbow Warrior resting site. And I feel that this spirit, as some others have pointed out, this spirit of Katia Kitanga, is the key to solving the world's problems and to saving the ocean. And UCN is already working on this and I was there when Indigenous peoples came at the last Marine Protected Area Congress and they were the people on stage that were the most acclaimed and I think it's a good sign. So what we're doing here goes in that direction and I want to be part of that journey with you so please get in touch. Thank you.


Good morning. Tuesday already, huh? Volcall, handle the entities. Connors, teleport to the next dimension. Grieves? Already gone. Good job. Right.  There is a giant, unkillable, uncapsurable, man-eating crocodile in the Ruzizi River in Burundi. So that's where 682 got off to. But right, it's your turn to head the retrieval team. Oh, bring Dr. Blue with you. It's time he learned how to reload a chainsaw cannon. All right, settle something for me. The other staff are saying that if I stand here like this, that this entity will be contained. Do you buy this? Testing a CP-reducted human trumpet. Good. Let me warm up real quick. Of course. What are you doing, Dr. Sherman? Oh, this is for Dr. Bright's birthday. I mean, what's more entertaining than a trumpet player with no trumpet, right? We're so lucky this entity got transferred to us. I'll make sure the O5 give it a day pass. It'll be great. All right, ready for Star Wars? What's up with ideas for SCPs can be hard, but when you train your brain right, anything could be an SCP. Stitch this, grab a random object in your vicinity, and explain to us how it's an SCP. I'll go first. This may look like an ordinary SCP-049 t-shirt from the Site-42 merch store, link in the bio, wink, wink. But in reality, there's something strange about it. And not the fact that it makes me invisible on green screen for some reason. We keep creating these bad boys because somehow they either cure or mask the pestilence. We still don't know what the pestilence is, but O4-9 gets real rambunctious when someone it claims has the pestilence is in the cell with it. But when that same person went in wearing this shirt, O4-9 didn't attack them. Now all the plague doctor stands keep buying them. We don't know if it actually does anything or if O4-9 is just a narcissist. R.I.P. Raymond Hamm. Let me out. Let me out. Activate the entity. Poor kid. Turned into an animatronic. Anderson Robotics is far more sophisticated than those Fazbear Entertainment Lunkheads, but the butchery is all the same. How far would you go to push humanity to the next level? I do a lot of terrible things for the Foundation, but this is not okay. Reset the test. Attention Site-42 staff, this is Dr. Theron Sherman. I will be out of the office for the weekend of May 15th because I have been deployed to Mexico. Apparently I'm here to retrieve a compromise agent, but I don't have a lot of the details. I also don't know why they chose to send a site director rather than an agent or someone who knows Spanish. Keep an eye on my feed. I might need your help deciphering some of the clues to figure out what happened to our lost agent. Or maybe you just want to enjoy the sunset and the scenery. Secure. Contain. Protect. Good morning, agents. The investigation begins. I've checked in at the same hotel that our missing agent was staying at. I asked the hotel staff, but our job is to be unnoticed and unmemorable, so no one remembers anything. I did notice this anubis statue dead center of the hotel courtyard. I couldn't tell you why the statue of an Egyptian god of death is in the center of a Mexican hotel. Am I missing something? Let me know. I'll keep digging. Dr. Sherman checking in. I'm going to investigate the statue I thought was anubis, but it's actually a Zolodog. I told you, this is not my area of expertise. It is black and gray with specks of blue and green paint wear out. I'm not seeing any sort of distinctive markings that would stand out to me as some sort of lead. Excuse me. Oh, hello. Do you want me to start? Yeah, go ahead and start. This is the front desk for you, sir. Oh, thank you. Apologies for the interruption. I was approached by a hotel employee. This note addressed to my alias was given to the front desk. This was inside the envelope. It seems someone is playing a game with us. Perhaps the entity our agent was sent to contain? You all work on the symbols. I'll keep searching the premises. Excellent code-breaking agents. By scratching out the left side of each symbol, flipping them upside down and inverting them as in a mirror, we get a room number 1-3-0. I took the liberty of procuring room 1-3-0. Let's investigate. Right. The beds are made. The room is ready. I don't think we're going to be finding a lot of evidence, unfortunately. Patio, hammock, Mexico. And the curtains. Pull out the chair. Here, now. Caution to those who may be attending Anglican or Catholic gatherings in the next seven weeks. The entity known as Cousin Johnny, SCP-2852, has been feeling rather, let's say, youthful and exuberant due to the upcoming cicada re-emergence in the next week. Appearances and the severity of are up. And if you see members of Mobile Task Forces, the party crashers, cater duty or the altar boys, give them a pat on the back. They need it. SCP Foundation, what's your emergency? Oh, I can't put my finger on it. I'm just kidding. It's an army of arms. Our Mobile Task Force can handle that. I'm sure we'll nail that entity. Oh, he's dead. A total facility has been secured. A full site evacuation will commence once SCP-096 and 173 have been re-detained. You can't just call it infinite. You have to test and see if it's just really, really big. Do I have to keep going? Yeah, keep going. Heading to the break room to grab a snack. You got any chips in there? Robert, you're using the microwave all by yourself. Okay, let's check. You did not put any paper bags. No. No Styrofoam. No. And no metal. You're not sure which metal? You know, like a metal spoon? Oh my God. I can't believe this.  And I was going through this tunnel, but it turned out it wasn't even a tunnel. It was a painting of a tunnel on the side of a mountain, so I slammed into it. And then an anvil fell on my head, followed by a grand piano. And when I got out of the piano, my teeth were replaced with piano keys and I was all bunched up like an accordion.  Can't believe this keeps happening. Which one of you knuckleheads entered 049 into the talent show? This is a high-risk Euclid entity that... Okay, but that is wildly impressive. Information security director grieves. Why is Malo on TikTok? Don't worry, overseer. I got one of our top retrieval agents en route to engage with the entity. Agent Derulo, are you in place?  Don't worry, you've got this. No, the same name at the beginning of every song is an ancillary anomalous property. Its main property is telekinesis. We need a bigger car. Tactical Retreat, good idea. 096, in a room with one of the IKEA... I wanted to go to bed. I have nearly finished my margarita. But y'all keep bringing me back with good questions. I love my job, I love my job. To answer your question first, I think the IKEA employees are dead. My logic. If 096 can recognize that you've recognized its face from... Say it with me now.  Then 096 can recognize when the IKEA employees using their sonar or whatever they use. If they can see, they can see 096 and get dead. But in researching this I found something worse. In the tale ominously titled, Shame It Didn't Work, we inform 096's original researcher, Dr. Dan, that we decommissioned 096 by launching it into the sun. But in the different tale, in my eyes, indisposed, in disguise as no one knows, hides a face, lies a snake, the sun in my disgrace, the sun is... Hey there, Site 42 fam. It's come to my attention that not a lot of people know that we have a Site 42 SCP merch store. We've commissioned art from multiple artists to make SCP-related merch. And we've got stickers for the Site 42 channel. And so if you want some SCP merch, as well as helping support the Site 42 channel, teespring.com slash stores slash Site 42. Thank you in advance and cheers.


of all the things that I do in my business, the most important thing, and I hope to inspire you to consider this for yourself as well, the most important thing is to stay in a consistent rhythm of creating. Creating free content, just like this video that you're watching, and creating paid offers as well. A consistent rhythm, just like, well, my body is consistent in keeping my heart beating, in breathing, and all the other cycles that happen in the body to keep me alive. The same thing with a rhythm of consistent creating. It keeps your business alive. And of course, if you're consistent and healthy with your creating, it makes your business thrive over time, just like when our body rhythms are consistent and we are watchful and keep healthy rhythms, our bodies are more likely to thrive over time. It really is like that. And I've been saying this message for years. You know, it's funny, recently I kind of woke up to the fact that, wow, I have made almost 2,000 videos by this point. And uploaded to YouTube. I made even more than that that I didn't upload. It was all on course platforms. So if you wanted to count those, that's well over 2,000 now. But just on YouTube, I've uploaded public videos almost 2,000 at this point. I have on my website published more than 300 blog posts. I've published hundreds more that didn't end up on my website. It was just social media posts that are connected to videos and things. But regardless, and I've now published, now launched well over 30 courses. About 20 of them are currently on my website, but over the years, probably more like 50 courses over the years. So, and of course I published five books. Four of those books have second editions already. So all of this creating, I mean, I'm just astounded because I'm still, I feel like I'm, well, I'm still me. I'm definitely a different person than when I started this journey, but the time passed anyway. And this is what I wanna impress upon you today. The time will pass more quickly than you imagine. I wish for you a feeling of urgency. When it comes to getting into a consistent rhythm of creation. I am so grateful that I somehow instinctually developed that urgency years ago. I wish I'd developed it in the beginning of my business. And especially in terms of the, you know, kind of this aim towards a generosity of free content. I didn't develop that urgency of generating free content until 2015. That's when I, you know, this is six years into my business. I suddenly realized, oh my gosh, the time is passing and I'm not creating my body of work. You have a body of work within you as well. That is going to be really supportive of a bunch of people, you know, as they discover you throughout the years as you create and generate free content and put it on the internet. Urgency of creating consistently. Now I know for some of you, there are blocks to doing it. You have limiting beliefs and I'll just kind of talk through a couple of those limiting beliefs. Hopefully this will unblock you and unlimited you. All right? So one of the, and I have to refer to my notes at this point, one of the limiting beliefs is, well, George, I hadn't figured out yet my niche. I haven't figured out who my ideal audience, who am I really trying to reach and what am I trying to offer them? Listen, listen, listen, listen. I'm still trying to figure that out. Okay. Are you kidding me? That you are supposed to somehow figure out your life's work purpose, you know, and then go about doing it. I mean, that sounds, I guess that sounds right. Oh, you got to put the horse before the cart, right? Of course you got to figure out your niche and your life purpose and whom you're supposed to be serving and based on your skills and integrate all of the things. And listen, listen, listen, listen. As you go along in life and as you serve a lot of clients and as you create a lot of things, you will learn so much about yourself that you realize, oh, wow, I have no idea what my niche really is because look at me, I'm really thriving in this offering. And look, when I talk about this, I suddenly come alive. I didn't even know that three years ago, okay? Or three weeks ago or three days ago. So listen, I've said this in another video before, but I mean, if you are really interested, if you really are getting a lot out of niching yourself and doing that work, great, wonderful.  But if you are saying, and maybe for months now, maybe even for years, well, I've got to figure out my niche and ideal audience and offer. And then, George, I can get into a consistent rhythm of creating.   And I experienced that myself in the beginning. This is why for six years, I didn't create consistently because I'm like, I'm still figuring out my framework. I'm still figuring out what my niche is gonna be and what I'm gonna really offer once I grow up. No, and then I realized, oh, I'm never gonna figure it out. I mean, not to the extent of the finality and the clarity that's like for the rest of my life or for the next 10 years, no, no, no, no, no, no, no. We create into our clarity. We experience into our true niche by experience. I mean, we keep on creating and serving and experimenting. And as we do, we find more and more of ourselves. And we find more and more of that perfect intersection between what brings us alive and what brings the world alive when we share it.  How can you find that intersection unless you're dancing with them? Unless you're creating and sharing and see what comes back as a reaction or no reactions oftentimes or no, you know, no engagement oftentimes. That's how I did it in the first year of my creating. I created, you know, five videos a week, five blog posts a week, most of them are not on my website. But I created a bunch of those and didn't get engagement from much of it. But I had to practice. And I'm so glad I didn't get a lot of engagement in the early days because I look back and I'm kind of embarrassed by my early stuff, but it's still up there, it's still up there. You have to create to get good. And you're not getting engaged if those of you who are creating, you're not getting much engagement because your content's not that good yet.  Those are all true. But your skill of creating and communicating and putting content up, it's just not that good yet. That's why you're not getting much engagement. I'm sorry to tell you the truth. Part of the skill you develop is the intuition for what the world wants from you. The observation for when I put this stuff out there, every time I put this kind of stuff out there, they respond. Every time I put this kind of stuff out there, crickets, nobody responds except crickets. You hear crickets, that's about it. That intuition doesn't get developed until you put a lot of stuff out there. You know, I've been telling my students who are taking my YouTube course, listen, 100 videos should be the first goal that you have when you are getting good at making videos or writing blog posts or any kind of creating. 100 is the baseline for when you start your pro journey. Everything else before that is just amateur. Everything else before that is just practice. You're just getting comfortable on camera. You're publishing all of these publicly. That's also part of the practice and that's also part of the sensing into, oh, look at the audience seems like this. The audience didn't find that valuable or didn't find that interesting. That's okay, the algorithms will naturally bury the things that aren't interesting for your audience or for the world and it will naturally raise the ones that the world finds interesting. It's the beauty of the market. So 100 is the bare minimum as a start to, okay, now I'm starting my honest journey as a writer. I've written 100 blog posts now and published them. Now I'm beginning my honest and genuine journey as a professional writer. Before the 100, it's all just practice. It's amateur practice, flailing around, publishing all of it. Same thing with videos.  You're just practicing. You're just trying to get comfortable with camera, with clicking upload, with all the things that go into upload, this is all practice. 100 is the baseline for when you begin your real life online, okay, 100 videos, 100 blog posts, okay? And I would say those two. I mean, podcasts, the same thing. Don't quit until you get to 100 episodes. Really? No, do not quit. I made the mistake in my first podcast that I quit at 77 episodes. I wish I kept going because I was just getting into a rhythm here of, and trying to figure out what I'm trying to say, 77 episodes, and then, you know, it's like, well, now that I've got 100 episodes on this second podcast, okay, now I'm getting into a rhythm here. So 100, of course, takes time, you see. And when I started in 2015, this journey of creating, I said, all right, five pieces of content per week until I get to 100. There's no excuses. Oh my gosh, it's 11.50 PM. I haven't created today. Oh, I got 10 minutes. Make a quick video, quick video. All right, everyone, I'm just, you know, I'm gonna, let's see what I'm gonna talk about. I'm gonna talk about this. It is surprising how smart and capable you get when you give us, when there's a real due date, a deadline, whatever you wanna call it. And every day there's a natural deadline. The sun rises, the sun sets. Notice how consistent nature is. That should be a clue for us. Nature is extremely consistent. Sun rises, sun sets, the sun doesn't go. Today I just don't feel like raising. There were actually, there was one day and when I was living in San Francisco when the California wildfires were so great that literally woke up that day and there was no sun for the entire day. It was orange, dark, orange sky the whole day. That was one day, that was an exception where the sun decided to, I'm making a joke, but the sun decided to take a break. And I believe in breaks too, by the way, I should mention, you should go look up my video about content sabbaticals. I take a content sabbatical once every four to five weeks, just about once a month. I take a content sabbatical for a week, no creating. Okay, but I'm a pro now. So taking a week off every four to five weeks, I think I'm very consistent doing that too, but when I'm not taking a break, I'm very consistent in creating. And I want you, I hope to inspire you to get on this journey of 100. And for those of you who have gotten to 100, congratulations, join the club. Now your next journey is 1,000. Now, to be honest with you, I, like I said, I have almost 2,000 videos. I do think I, I'm not saying there's a magic, something magical happens with your body at 100 or at 1,000, but certainly I'm getting regular clients from YouTube, from my YouTube videos now, and from my blog post, and from my podcast, and from the social media that I'm so consistent on, I'm getting regular clients from all these different sources on the regular, regular people regularly buying my courses, saying they came from YouTube, or they came from this, or they came from that, all the places where I'm regular. But the places where I've been regular the longest is where I get the most number of clients. I get way more clients, and in purchases of my courses and inquiries about my programs, through YouTube than through my podcast, why? Well, YouTube, I have almost 2,000 videos. My current podcast, it's only, I think almost 200 episodes, not like 2,000, you see what I mean. And on my other social media, Instagram, Facebook, I have well over, I don't know how many posts I have. I can check my Instagram, but it's the consistency is what builds up the numbers. If you're not consistent, here's what happens.  I'm not a machine, I'm not a robot, I'm a human being. I'm organic, this is why I'm not consistent. What kind of excuse is this? Your body is organic, and how come it's so consistent? And how come when you're not consistent with your self care, your body breaks down? Hmm, interesting, nature is very organic, but why is gravity consistent? Is there anything more organic than nature and the flaws of physics? I don't think so, right? Gravity is very consistent. You toss something up, it goes down. No question, right? Sun rises, sun sets. Water always flows downhill. Very, very consistent. The Dow is extremely consistent. You can't get more organic than the Dow. We're not talking about becoming a machine.  Your monkey mind is what's making up all these excuses. But by the way, monkeys are also very consistent.  Look at their patterns, feeding, sleeping, grooming, playing, monkeys are very consistent. I don't know where the monkey mind comes from, right? So whatever excuse you're making, organic is extremely consistent to be healthy. To be healthy, talking about organic and healthy food, right? If you're not consistent with eating healthy food, organic, whatever you wanna say is healthy for you, your body breaks down. You're not emotionally happy. This consistency stuff is proven. It's not proven. You notice it in your own life. You don't brush your teeth, what happens? Yeah, you have dental problems. Gotta be consistent with all this stuff. If you don't use a muscle, your muscle withers. If you don't consistently use that muscle, your muscle withers. You can't get strong if you don't consistently practice a skill. Right now I'm learning Qigong and Tai Chi. If I don't consistently practice, I don't feel the energy, I don't feel it. But when I consistently practice, oh, there it is again. There it is again. I want you to have the urgency of getting back into consistency of creating because creating is just like a muscle and it's just like a skill and it's just like self-care. Self-care for your creativity, fitness. Self-care for your business. The consistent, the consistent rhythm of creating. And so other, let's see, other limiting beliefs that I often get is, well, George, what if I lose, this is a big one. What if I lose people based on a bad first impression? This is why, George, I'm preparing so much. This is why my YouTube channel doesn't have any videos yet. I'm making videos, but I'm not uploading them on YouTube because what if I make a bad first impression? I gotta make videos that are really good first and then I'll start uploading. Okay, so first of all, I have made so many bad first impressions you cannot even believe. I've been around here, well, I've been creating since 2015. I have kept everything up publicly online. I'm proud to say that. And I'm an example for you. This is my point, okay? Everything I made, all my first early videos, all my bad videos, it's all still online, public. My bad blog posts, my bad pod, everything is still online. Go to my YouTube, notice there's almost 2000 videos. Do you think they're all great videos? No, out of the, I think at this point it's 1800 or around 1800 videos. I'm getting close to 2000 at this moment. 1800 videos, you think they're, no, out of my 1800 videos, I've been curating the best of my videos. Then out of 1800, I think I have something close to 300 videos that are good enough that I call my best of. Now, not even all the best of aren't like great, but they're definitely better than the other one. So that's, what's a 300 divide? One out of six. One out of six of my videos, in other words, let me say this a different way. Five out of six of my videos, I think are, are not worth watching. And only one out of six are worth watching. But the five out of six that are not worth watching, they're still on my YouTube channel. I still keep them up. A lot of people still stumble upon them. Sometimes they watch my best video and then YouTube recommends another video that I don't think is that good of a recommendation. They have a recommendation engine, you know, call for you, F-O-R-Y-O-U, for you. And sometimes I see the recommended, I'm like, I don't know why they recommend that one. It's not that good, but they do. And so I trust me, I'm making plenty of bad, first or second or fifth impressions, making plenty of bad battle. And yet my business is still thriving.  You're gonna be always stuck. You're gonna be always in fear is what that is. It's your fear. Are you gonna give in?  Because that's exactly what it is.  That's fear and you're feeding it. And I say, to heck with it, I said, I'm gonna practice, practice, practice, setting aside that fear to say, you know what? I'm sorry, I'm gonna surrender. I'm gonna surrender to the Tao of creating and just say, I don't know what's good. I'm not gonna be the judge of what's good or not. I'm gonna let the algorithms tell me. I'm gonna let the data tell me. I'm essentially what the algorithms data are. They're saying what the humans are telling me. That they're summarizing human reaction and say, yeah, that video wasn't very good. We're gonna, the algorithm will naturally try to bury it, even though YouTube sometimes recommends things I don't like as much, but most of the time they recommend my better videos, most of the time, because they have more data than me about what humans actually watch, right? And so please, let go of bad impressions or let go of I'm not clear yet. That all gets sorted out when you create as you continue creating, as you continue exploring through your creation, I'm exploring right now, as you can tell this video, right? Explore a map, but it's in a very important part of the process. Get to 100, all right? Get to 100 and celebrate for sure. And then once you get to 100, guess what? Get to 1,000. And now that I'm almost at 2,000, I can't wait. Celebrate at 2,000 videos and I'm like, great, 5,000 is my next milestone. I'm gonna keep going. But every 1,000 that I go, my business just keeps thriving. I mean, my business is thriving more than ever has been since 2000, more than any other year, my business is thriving because of my consistent rhythm of creating. Get urgent about it. The time is gonna pass. I can't believe I made 2,000 by this point. The time passed. What happened to the time? I felt urgent about creating every single week in every single day. Not saying you have to create every day, but whatever rhythm you have, get really urgent about sticking to that rhythm. That's one thing I think much of life can be relaxed. This should not be relaxed. Much of my life, like I said, it's very relaxed. The only thing I'm not relaxed about is, oh my gosh, am I on my rhythm of creating? If not, let me set aside all my fears, practice, setting aside all my fears and anxiety and just create and surrender. Surrender to the divine results, right? The results are not up to humans. It's up to the divine. So get going, get urgent. You get back into your rhythm of creating. I hope this is helpful.


Hey everyone, welcome back to theCUBE's coverage of Snowflake Summit 22 live from Seizures Forum in beautiful, warm, and sunny Las Vegas. I'm Lisa Martin. I've got the Chris and Chris show next. Bear with me, Chris Dagen joins us again, one of our alumni, the Chief Revenue Officer at Snowflake. Good to have you back, Chris. Thank you for having us. Chris Cruz also joins us, Director of Business Development, AWS Marketplace and Service Catalog at AWS. Chris and Chris, welcome. Thank you. Thank you. Good to be back in person. Isn't it great? Nothing like it. So let's talk. There's been so much momentum, Chris D, at Snowflake the last few years. I mean, the momentum at this show since we launched yesterday. I know you guys launched the day before with partners has been amazing, a lot of change. And it's like this for Snowflake. Talk to us about AWS working together with Snowflake and some of the benefits in it from your customer. And then Chris G, I'll go to you for the same question. Yeah. You know, first of all, it's awesome. Like I just, you know, it's been three years since I've had a Snowflake Summit in person and it's crazy to see the growth that we've seen. You know, I can't, our first cloud that we ever launched on top of was AWS and AWS is our largest cloud, you know, in terms of revenue today. And they've been, they just kind of know how to do it right. And they've been a wonderful partner along. There's been challenges and we've kind of leaned in together and figured out ways to work together, you know, and solve those challenges. So, but it's been a wonderful partnership. And talk about it, Chris G, from your perspective, obviously from a co-operative perspective, AWS has databases, cloud data platforms. Talk to us about it. What was the impetus for the partnership with Snowflake from AWS standpoint? Yeah. Well, first and foremost, the building on top of AWS. And so that by default makes them a great partner. And it's interesting. Chris and I have been working together for gosh seven years now and the relationships come a really long way. You know, when we first started off, we were trying to sort out how we were going to work together when we were competing and when we were working together. And, you know, you fast forward today and it's just such a good relationship because both companies work backwards from customers. And so that's, you know, kind of in both of our DNA. And so if the customer makes that selection, we're going to support them. Even from a AWS perspective, when they're going with Snowflake, that's still a really good thing for AWS because there's a lot of associated services that Snowflake either integrates to or we're integrating to them. And so it's really kind of contributed to how we can really work together in a co-sell motion. Talk to us, talk about that, the joint go-to market in the co-selling motion from Snowflake's perspective. How do customers get engaged? Well, I think, you know, typically we, where we are really good at co-selling together is we identify on-premise systems. So whether it's, you know, some legacy Hadoop system, some legacy database solution, and they want to move to the cloud, you know, Amazon is all in on getting everyone to the cloud. And I think that's their approach they've taken with us is saying we're really good at accelerating that adoption and moving all these massive workloads into the cloud. And then to Chris's point, you know, we've integrated so nicely into things like SageMaker and other tool sets. And we even have exciting scenarios where they've allowed us to use some of their Amazon.com retail data sets that we actually use in data sharing via the partnership. So we continue to find unique ways to partner with our great friends at Amazon. So it's a very deep partnership. Yeah, absolutely. Yeah, we're integrating Snowflake and they're integrating AWS. And so it just provides a great combined experience for our customers. And again, that's kind of what we're both looking for from both of our organizations. Customer centricity is, I think, the center of the flywheel that both of you, your companies have. Christie, talk about the industry solutions specific, industry specific solutions that Snowflake and AWS have. I know we talked yesterday about the pivot from a sales perspective, that Snowflake made in recent months. Talk to us about the industries that you are really targeting with AWS to help customers solve problems. Yeah, I think we're focused on a number of industries. I think some of the examples, like I said, I gave you the example of we're using data sharing to help the retail space. And I think it's a really good partnership because some companies view Amazon as a competitor in the retail space. And I think we kind of soften that blow when we actually leverage some of the Amazon.com data sets. And this is where the partnership's been really strong in the healthcare space and the life sciences space. We have customers like Anthem where we're really focused on helping actually Anthem solve real business problems, not necessarily like technical problems. It's like, oh no, they want to figure out how they can get the whole customer and take care of their whole customer and get them using the Anthem platform more effectively. So there's a really great, wonderful partnership there. We've heard a lot in the last day and a half on theCUBE from a lot of retail customers and partners. It seems to be a lot of growth in that. There's so much change in the retail market. I was just talking with Klick and Snowflake about urban outfitters as an example. And you think of how what these companies are doing together and obviously AWS and Snowflake, helping companies not just pivot during the pandemic but really survive. I mean, in the beginning with retail that didn't have a digital presence, what were they going to do? And then the supply chain issues. So it really seems to be what Snowflake and its partner ecosystem is doing is helping companies now obviously thrive. But it was really kind of like a go-no-go sort of situation for a lot of industries. Yeah, and I think the neat part of both the combined Snowflake and AWS solution is, and a good example is DoorDash. They had hyper growth and they could not have handled, especially during COVID, as we all know, we all use DoorDash, right? We were just talking about a Chipotle, and I think they were able to really take advantage of our hyper elastic platforms, both on the Amazon side and the Snowflake side to scale their business and meet the high demand that they were seeing. And that's kind of some of the great examples of where we've enabled customer growth to really accelerate. Yeah, and I'd add to that, while we saw good growth for those types of companies, a lot of your traditional companies saw a ton of benefit as well. Like another good example, and it's been talked about here at the show, is Western Union, right? So they're a company that's been around for a long time. They do cross-border payments and cross-currency exchanges, and like a lot of companies that have been around for a while, they have data all over the place. And so they started to look at that, and that became an inhibitor to their growth, because they couldn't get a full view of what was actually going on. And so they did a lengthy evaluation, and they ended up going with Snowflake. And it was great, because it provided a lot of immediate benefits. So first of all, they were able to take all those disparate systems and pull that into Snowflake. So they finally had a single source of the truth, which was lacking before that. So that was one of the big benefits. The second benefit, and Chris has mentioned this a couple of times, is the fact that they could use data sharing. And so now they could pull in third data. Now that they had a holistic view of their entire data set, they could pull in that third-party data, and now they could get insights that they never could get before. And so that was another large benefit. And then the third part, and this is where the relationship between AWS and Snowflake is great, is they could then use Amazon SageMaker. So one of the decisions that Western Union made a long time ago is they use R for their data science platform. And SageMaker supports R. And so it really allowed them to dovetail the skill sets that they had around data science into SageMaker that they can now look across all of Snowflake. And so that was just a really good benefit. And so it drove the cost down for Western Union, which was a big benefit. But the even bigger benefit is they were now able to start to package and promote different solutions to their customers. They were effectively able to monetize all the data that they were now getting and the information they were getting out of Snowflake. And then of course, once it was in there, they could also use things like Tableau or ThoughtSpot, both of which are available in AWS Marketplace, and it allowed them to get all kinds of visualization of data that they never got in the past. The monetization piece is interesting. It's so challenging for organizations, one, to get that single-source view to be able to have a customer 360, but to also then be able to monetize data. When you're in customer conversations, how do you help customers on that journey start? Because their competitors are clearly right behind them, ready to take first place spot. How do you help customers go, all right, this is what we're going to do to help you on this journey with AWS to monetize your data? I think it's everything from looking at, removing the silos of data. So one of the challenges they've had is they have these legacy systems and a lot of times they don't want to just take the legacy systems and throw them into the cloud. They want to say, we need a holistic view of our customer 360 view of our customer data, and then they're saying, hey, how can we actually monetize that data? That's where we do everything from, Snowflake has the data marketplace, where we list it in the data marketplace, we help them monetize it there, and we use some of the data sets from Amazon to help them do that. We use the technologies, like Chris said, with SageMaker and other tool sets to help them realize the value of their data in a real meaningful way. So this sounds like a very strategic and technical partnership. Yeah, well it's technical and it's good to market. So if you take a look at Snowflake where they've built over 20 integrations now to different AWS services. So if you're using S3 for object storage, you can use Snowflake on top of that. If you want to load up Snowflake with Glue, which is our ETL tool, you can do that. If you want to use QuickSight to do your data visualization on top of Snowflake, you can do that. So they've built integration to all of our services and then we've built integrations like SageMaker back into Snowflake. And so that supports all kinds of specific customer use cases. So if you think of people that are doing any kind of cloud data platform workload, stuff like data engineering, data warehousing, data lakes, it could be even data applications, cyber security, Unistore type things, Snowflake does an excellent job of helping our customers get into those types of environments. And so that's why we support the relationship with a variety of credit programs. We have a lot of co-sell motions on top of these technical integrations because we want to make sure that we don't only have the right technical platform, but we've got the right go-to-market motion. And that's super important. And I would add to that is like, you know, one of the things that customers do is they make these large commitments to Amazon. And one of the best things that Amazon did was allow those customers to draw down Snowflake via the AWS marketplace. So it's been wonderful to his point around the go-to-market. That was a huge issue for us. And again, this is where Amazon was innovative on identifying ways to help make the customer have a better experience and put the customer first. And this has been, you know, wonderful partnership there. Yeah, it really has. It's been really good. Well, the customers are here. Like we said, we're north of 10,000 folks total and customers are just chomping up the bit. There's been so much growth in the last three years, from the last time. I think I heard the 2019, so I think someone had about 1,500 people and here we are at 10,000 plus now. And standing in room will make you know the very big queue to get in. People turned away, pushed back to an overflow area to be able to see that. And that was yesterday. I didn't even get a chance to see what it was like today but I imagine it was probably the same. Talk about the, when you're in customer conversations, where do you bring from a GTM perspective, where do you bring Snowflake into the conversation? Obviously there's Redshift there. What does that look like? I imagine it follows the customer's needs, challenges, compelling events. Yeah, we're always going to work backwards from the customer need. And so that is the starting point for kindly both organizations. And so we're going to look at what they need and from an AWS perspective, they're going with Snowflake, that's a very good thing. Because one of the things that we want to support is a selection experience to our AWS customers and make sure that no matter what they're doing, they're getting a very good support experience. And so we're always going to work backwards from the customer and then once they make that technology decision, then we're going to support them, as I mentioned, with a whole bunch of COSEL resources. We have technical resources in the field. We have credit programs. And of course we're going to market in a variety of different verticals as well with Snowflake. If you take a look at all the industry clouds that Snowflake has spun up, financial services and health care and meeting entertainment, those are all very specific use cases that are very valuable to an AWS customer. And AWS is going more and more to market on a vertical approach. And so Snowflake really just fits right in with our overall strategy. Right, sounds like very tight alignment there. That mission alignment that Frank talked about yesterday, I know he was talking about that with respect to customers, but it sounds like there's a mission alignment between AWS and Snowflake. I live that every week. Sorry if I brought up a pain point. Guys, what's next in terms of use cases? Obviously we've been here for a couple of days. I'm sure you've had tremendous feedback from customers, from partners, from the ecosystem. What's next? What can we expect to hear next? Maybe give us a preview of re-invent in the future. Preview of re-invent, yeah. No, one of the things we really want to start doing is just making the use case of launching Snowflake on AWS a lot easier. So what can we do to streamline those types of experiences? Because a lot of times we'll find that customers, once they buy a third-party solution like Snowflake, they have to then go through a whole series of configuration steps. And what can we do to streamline that? And so we're going to continue to work on that front. One of the other places that we've been exploring with Snowflake is how we work with channel partners. And when we first launched Marketplace, it was really more of an app store model that was ISVs on one side and channel partners on the other. And there wasn't really a good fit for channel partners. And so four years ago, we retrofitted the platform and have opened it up to resellers like an SHI or SI's like Slalom or Deloitte who are two top SI's for Snowflake. And now they can use Marketplace to resell those technologies and also sell their services on top of that. So Snowflake's got a big practice with Slalom, as I mentioned. Slalom can now sell through Marketplace and they can actually sell that statement of work and put that on the AWS bill all by virtue of using Marketplace as that automation platform. Ease of use for customers, ease of use for partners as well. And that ease of use is, it's no joke. It's not just a marketing term, it's measurable and it's about time to value, time to market, getting customers ahead of their competition so that they can be successful. Guys, thanks for joining me on theCUBE today, talking about AWS. Nice to be back. Nice to be back in person. Isn't it nice to be back? It's great to be actually sitting across from another human. Exactly. Thank you so much for your insights, what you shared about the partnership and where it's going. We appreciate it. Thank you. Cool, thank you. All right guys, for Chris and Chris, I'm Lisa Martin here watching theCUBE, live from Las Vegas. I'll be back with my next guest momentarily, so stick around.


Good morning, John. I've given up on hats. So the way that you're watching this video right now is through two things. One is waves in sound. So that's an important part of the video. The other is waves in the electromagnetic spectrum, particularly in the part of the spectrum that is visible light, which turns it to be a very narrow piece of the spectrum. Now, sound and light are very important here on Earth. There's a bunch of other senses as well. But when we start to look at the universe, the only tool we have had to do astronomy with for the entire history of humanity has been the electromagnetic spectrum. It's just been photons. When Galileo looked up and first saw the moons of Jupiter, he was looking at visible light photons. And when Jocelyn Bell Bernal first saw the rapid radio blinking of what turned out to be pulsars, she was also looking at photons, or at least the telescopes she was using were looking at photons because we can't see those photons. In fact, a lot of the story of astronomy and thus the story of how we understand like what's going on around us has been the story of expanding from the visible light spectrum into other wavelengths of light. We've just celebrated a year since the first photos from JWST and its superpower is being able to see in further sections of the infrared, which is hard to do because anything that has any heat is emitting infrared radiation. So in order to detect certain infrared photons, you have to be very cold because otherwise the mirror itself that's collecting the light is going to be emitting a bunch of those photons into the detector and thus washing out whatever it is you might be able to detect. So there's infrared and ultraviolet and x-rays and gamma rays and microwaves and all these things, all this electromagnetic radiation gives us different clues into how the universe works. We can see different stuff with different wavelengths, different events make different kinds of light, different kinds of light are able to travel through different objects more easily or worse. And thus we have learned all of the things that we know about our universe just by looking at this one kind of thing. But in the last decade and especially in the last couple of months, we have got two new ways to observe our universe. I don't really know if I can express how big of a deal that is. It's like in the last 10 years having Galileo look at the moons of Jupiter for the first time twice. Now the first one of these got pretty good press and I talked a ton about it. I was part of the press that it got and it was very exciting. And it is gravitational waves, ripples in space-time that we are able to detect, have been able to detect for a while, but now we've got this new extraordinarily powerful way of detecting gravitational waves by looking at the timing of pulsars that are distant in our galaxy, basically turning the entire galaxy into a giant gravitational wave detector. Because when there are waves in space-time, things actually move a little bit closer or further away, like a meter per light-year, but detectable because of how regular pulsars are at flashing, if they move a little bit toward us, we can actually detect that. Which is why it has allowed us for the first time to detect the gravitational wave background, which is extraordinarily cool, but I talked a lot about it already. But there is another thing that's happened over the last 10 years that had a huge announcement like on the same weekend as the gravitational wave announcement, which kind of is a shame because it got a little bit overshadowed and I want to talk about it because, of course, I do. Now, certain high-energy things that happen in the universe or even low-energy things that happen in the universe emit particles. They emit photons, is one of the kinds of particles they emit, but also particles with mass can be ejected, like you get electrons and you get like protons and pieces of nuclei.  But another kind of particle is also emitted. It's called a neutrino. It's like an electron, but it's neutral. Like 3% of the energy emitted by the sun is emitted as neutrinos. It's a lot. Like, there's 100 trillion of them going through you every second right now. And me and everyone. But the thing is, because they are neutral and because atoms are mostly empty space, for the most part, neutrinos just fly right through stuff. And when I say for the most part, I mean basically all of them. Detecting neutrinos has been a big deal in the last, you know, decades of science. Like, several Nobel Prizes have been one about this. Because when they do hit a nucleus of an atom, things can happen. Detectable things. Like, some light can be emitted in very weird situations. One element can be transformed into another element. Like, just one atom, but it can happen. So we've had some ways of detecting neutrinos. But if we want to detect a lot of neutrinos, what you would need is a giant block of an extremely transparent substance. I'm talking like kilometers on a side.  But the substance we're talking about would have to be like more transparent than anything we've ever created in a lab. And so you would be right to believe that there is no way to create such a neutrino detector. But it turns out that deep down as Antarctic snow gets compressed and compressed and compressed, it turns into a kind of ice that is more transparent than anything we have. And also, that ice is in an extremely dark place because it's under a bunch of other ice and snow. So we have on Earth, I mean by chance, because Antarctica doesn't need to be there. Like it could just not be there, but it is. So by chance we have on Earth the perfect neutrino detector. All we had to do was drill a bunch of holes in it with like hot water drills and then lower instruments in to be able to detect the slightest flashes of light from neutrinos hitting atomic nuclei. And we did that. It's called, and I love this, the Ice Cube Neutrino Observatory. And no, that doesn't stand for anything. They just called it Ice Cube because it's an ice cube. It's just a really big one. It's actually not a cube. You don't care. But it's more like a hexagonal prism, but not exactly. It's this shape, but we are not done with the problems yet. So the Ice Cube Observatory has detected over 100,000 neutrino collisions, which seems like a lot. It's not that many when you consider that it's a kilometer of ice and there's 100 trillion of them going through just your body every second. So it's a very small percentage of the total neutrinos flying through that cube. The other problem, though, is the vast majority of those neutrinos originated from within our solar system. They came from the sun, and that's not that useful. What we want is the neutrinos that are coming from our galaxy and maybe even from other galaxies. That would allow us to see things in our galaxy that we could never see because, of course, photons get absorbed by stuff. Like, if you go in a place that doesn't have a lot of light pollution, you can look up at the Milky Way and you can see the clouds of dust that are preventing the light from the Milky Way to reach us. That's what those dark areas of the Milky Way are. But neutrinos are just going to fly right through that. If we could map our galaxy using neutrinos, we could see stuff that we've never been able to before. But to do that, we have to separate out, like, the 99.9% of neutrinos that are coming from the sun from the ones that are coming from our galaxy. But to do that, we have to actually detect some of those neutrinos coming from our galaxy, and there's far fewer of them. But with machine learning, we are now able to do it. And we were thus able to use those neutrino collisions to create the first ever map of our galaxy that did not depend on photons. It's very low resolution right now, but as more time passes, more collisions are detected. Hopefully we make this thing even better at detecting neutrino collisions. That map will get more high resolution.  This way of observing our galaxy is entirely new. And as more time passes and we get better at detecting these collisions, it's got to tell us so much stuff about how our galaxy works. It could, along with the gravitational wave background information, it could help us rewrite the laws of physics. And this is just the beginning. I mean, the wild thing about neutrinos is that they aren't like photons. They change because they're particles. So they can go different speeds. They can have different characteristics. And all those things tell you stuff about where they came from and what they've experienced along the way. And their experience thus gets transferred into our experience. Our experience and understanding of our universe and how it works. It has been, but continues to be just a remarkable time in science. John, I'll see you on Tuesday.