And now for the radio program that has rated tops in popularity for a longer period of time than any other West Coast program. The mystery program that is unique among all mystery programs. And I'll tell you why. It's because you know who's guilty.  Yet the final curtain always brings a startling surprise. In the signal oil program, the whistler and whistle is your signal for the signal oil program, the whistler. I'm the whistler and I know many things for I walk by night. I know many strange tales hidden in the hearts of men and women who have stepped into the shadows. Yes, I know the nameless terrors of which they dare not speak. Yes, friends, it's the whistler for the tops in entertainment. And for the tops in gasoline quality, it's signal. It takes extra quality, you know, to give you extra mileage. And signal is the famous go farther gasoline. So look for the signal circle sign in yellow and black that identifies friendly independent signal stations from Canada to Mexico. And now the whistler's strange story. Farewell party. The gay laughing crowd at the steamer dock hardly noticed the young woman in the smartly tailored grey suit that she half ran up the gang plank under the glare of the floodlights. Outwardly she appeared calm in spite of the fact that the cold hand of panic was tightening around her heart. Julia Chandler shuddered slightly as she stepped on the deck. Julia had made up her mind. In a few minutes she was going to kill a man. There was nothing else she could do and it would be very simple. On the final blast of the ship's all ashore whistle, she would pull the trigger. Then she would melt into the crowd and go ashore. The body wouldn't be discovered until the ship was at sea. As she hurried down the deck, the events that had brought her here raced through her mind. It had all begun that night a week ago at the club Lost Flores, where she was dancing with her husband's business partner Ralph Ellis. No, of course, Ralph. This is our last evening together. Why, Judy, are you surprised me? Oh, no, I don't. Why do you think I've avoided seeing you the past few weeks? The sort of thing has to end somewhere. Oh, I suppose. Let's just say that we danced a viney together and made beautiful music and all that. But, um, my husband is coming home. Oh, he didn't let me know. Oh, inconsiderate. Once in a while, Bruce does put me before business. Yes. And I'm still only a junior partner, huh? Oh, yeah. I'll try to do something about that for you. Always good to have an in with a boss. Ha-ha. Naturally, you'll bear in mind that the boss wouldn't be at all cooperative if he thought for you. I'm not a child, Julia. However, I don't think that even you can help me with a firm. I'm not sure I'm cut out for the work. I'm sure you're not cut out for any work. Always the sweet gentle answer, huh? Handle anything, couldn't you, Julia? Perhaps. I, uh, I wonder... Are you really tired of me? Or is it that restlessness of yours again? I wasn't aware that I was restless. Oh, come on, Julia. I know you're better than that. You were bored with having no money and then Bruce came along and so you married him. But then you found out that married life could be boring, too. Unfortunately, I came along. Who's taking my place, Julia? Is it that singing teacher of yours, Gregory Blaine? You're being very difficult tonight, Ralph. Oh-ho-ho. And it is the singing teacher. What does he have to offer? A career, fame, or a more exciting romance? If you don't mind, I want to leave now, Ralph. You didn't answer my question. I didn't have to. I told you. My husband is coming home. That's all there is to it. All right, Julia, have it your way. But wouldn't it be simpler if I just dropped you at Gregory's studio? Come in, my dear. I'm sorry to make it so late, Gregory. But it was Ralph. I couldn't be cruel. My darling, you couldn't be cruel to anyone. Come here. Have you heard from your husband? Yes, he wired me from Chicago. It's coming tomorrow. If I wanted to see you. Julia, you're sure there's no other way. Now, we've been all through that. What about the records we made? They're right over here. Oh, I see you've been saying them over. They all right? Yes. Your voice, Julia, it is so improved. You sing with such confidence, full rounded tones. I don't mean the music, Gregory. The little record of our voices. Are they... Oh. It will sound as if we're right in the room. Here, I'll show you. It's at the end of the song. Beautiful. Beautiful, my dear. Oh, thank you, Gregory. You've helped me so. Now, we will try it again. Perfect, Gregory. Perfect. Now, turn it off. And you... you still want to go through with it? There's nothing else to do, Gregory. No. Not unless you felt differently about the money. I know what I'm doing. You'll need that money, you know. Julia, I have enough for our boat fare to London, at least. I have my reservation already, and once there, I could give singing lessons... You're going to give all your lessons to me. Help me study in London, Paris. Wherever you think necessary. We'll be able to afford it, Gregory. We can even afford the fare. That couldn't happen, not with that voice in the proper train. When it's all settled, when it's over, you can go on to London, just as we planned. And I'll meet you there in a month. Perhaps, like... Julia, you... you don't think that anything might... Nothing will go wrong, Gregory. Nothing. You must believe that.  I'll be waiting to hear from you, Julia. You don't have to come back again. Just call. Gregory. Yes? Kiss me goodnight. With the prologue of Farewell Party, the Signal Oil Company brings you another strange story... by The Whistler. But now, a prediction about a site you're going to see oftener and ofteners. The days grow warmer. Overheated cars parked at the side of the road to let their steaming radiators cool off. To make sure this annoying occurrence doesn't mar your summer driving fun, Signal service stations have three little items that will make your cooling system young again. The first is radiator cleaner to remove clogging sludge and rust. The second is rust preventive, to protect radiators of old cars or new ones from further corrosion. And the third is radiator sealer that stops any small leaks in the jiffy. These, incidentally, are just a few of your Signal dealer's fine quality upkeep items that include purilator oil filters, fan belts, radiator hoses, spark plugs, and of course, Lee of Konchehaken tires, famous for 45 years as the finest of first line tires. You see, Signal service stations are much more than places to buy Signal's famous go farther gasoline and Signal premium motor oil. Wherever you see Signal's circle sign in yellow and black, there you'll also find complete conscientious Signal service to help your car run better, look better, and last longer. And now back to the Whistler. It was a long search, wasn't it, Julia? Trying to discover what you really wanted out of life. But at last you've decided, and it's quite simple, a career of singing. Your devoted teacher, Gregory, is your husband. And the security of wealth that will automatically be yours with the death of Bruce Champler, your present husband. It's all running through your mind as you drive home, winding up the steep grade of Canyon Road, maneuvering its sharp turns. You've always hated the big house on the hill, tolerated it just as you've tolerated Bruce. But it's important now, isn't it? Desirable. The sharp turns over the canyon hundreds of feet below. The entire isolated setting. Yes, it's important, because it's a setting for murder, Julia. Your husband, Bruce's murder. You sleep well that night, relaxing completely, and then spend a long time before your dressing table in the morning. You want to look well for Bruce's return, as beautiful and disarming as possible. But on the way downstairs, you receive a shock. Voices, Julia. Angry voices coming from Bruce's study across the hall. What do you think I'm doing here? You knew I'd find out, that's why. I did not know. It doesn't make any difference. I'm true with you, Ralph, for good. Have you spoken to Julia about it? Not yet. Well, perhaps if the three of us talk it over. There's no explaining away this sort of thing, Ralph, not to my satisfaction. After all, I don't... I wish you'd leave, right now. What do you plan to do? I have very little choice. I see. Well, if you won't listen, Bruce. I've heard quite enough. Now, get out of here. Julia. Oh, I'm sorry, Bruce. I couldn't help hearing. Look, Julia, tell him we've got to discuss this. I said get out, Ralph. No. All right. I'm going. I don't suppose there's anything I can say, Bruce. No. I...  Won't make it any easier discussing it with you. It's a... a mess. Well, does it occur to you that you might be at least partly to blame? Away on business more than half the time, leaving the way clear for Ralph? Almost inviting him... I said I'd rather not discuss it now, Julia. Are you terribly hurt, Bruce? Not so hurt that I don't know what to do about it? Well, I wouldn't be too hasty. You... you might regret it. I'll decide that, Julia. I... I'm going into town to the club. I want to think this out alone. I'll have dinner there. Talk to you when I get back tonight. I'll be waiting. About nine o'clock. Nine o'clock, Bruce. We'll talk it all out then. Something's happened. I can't tell you now. My singing lesson has to be tonight. Tonight? Yes. It's the only way, Gregory, to keep him from changing things. Will you be here? He's coming home at nine. You better be here by eight-thirty. But, uh... Bring the records. Gregory, it's going to be all right. You'll see. Everything is going to be all right. You had to reassure Gregory, didn't you? Because he seemed nervous and worried from the first. You're not exactly at ease yourself, whether a man for action thrust upon you so suddenly. You can't help wishing that Bruce hadn't learned about you and Ralph, that you could have arranged your own schedule. But life doesn't always go according to plan, does it, Julia? No. And as Bruce will soon learn, neither does death. You wait anxiously all afternoon. Promptly at eight-thirty, Gregory's car swings into the drive. A few moments later, you hear the maid answering the door, admitting him into the front hall. Thank you, sir. If you have a chair. Thank you. I'll tell Mrs. Candley you're here. Who is it, Edith? Mr. Gregory Blaine, ma'am. Who?  Back here, Gregory. The piano's in the study. Oh, yes, of course. Edith, I really want to try and get something accomplished tonight. But you'll see that Mr. Blaine and I aren't disturbed. Certainly, ma'am. Thank you. Hello, Gregory. Hello. So nice to see you again. So nice to see you, Mrs. Candler. I've been practicing, I hope, in voice. Well, not as much as I should. No, no. We'll see. We'll see. I'm going to be strict tonight to make you work hard. Oh. I, uh, trust we won't be disturbed. No, I've just been telling Edith here that we... Don't worry, ma'am. I'll take care of it. Call me when Mr. Candler gets in, of course. Yes, ma'am. So far, anyway. Don't worry. I'll wear the records. Right here. It's the little one that has our... I know. I know. You'll have to hurry. Remember the path I showed you? Yes, yes. And it's directed to the road. You can intercept rules there. Oh, what did you bring? It's just in case, Julia. That's all I would use. No!  I understand. You can go out through the window there. Yeah. And leave down to the terrace. And afterwards, get back as fast as you can. The maid. You're sure she won't come? See that I'm not here? She wouldn't dare. The records will be on. I sure think you're playing for me and talking to me. She wouldn't interrupt after what I said. All right. Right now. Be careful. Julia. Julia, you do love me. You wouldn't let me... Go on, Gregory. Go on. We haven't much time. You'll be at that curve in a minute. All right. All right. Oh, and Julia... Yes, yes. I... Well, after you phoned me this morning, I called the steamship line. I had my reservation changed. I'm leaving on the midnight boat tonight. All right. Under these circumstances, I think it's best this way.  All right. All right, Gregory. We can talk about it later. Now, hurry! It's underway, Julia. Your plan to eliminate your husband, the answer to everything. You watch Gregory climb out the open window and move off into the darkness. You stand there for several seconds, visualizing all that's going to happen. In your mind, you see Bruce's open convertible winding slowly up the treacherous road, stopping as Gregory steps out into the glare of the headlights. You picture the sudden movement as he strikes, and then you see Bruce slump over the steering wheel, getting the car, and then letting it roll over the embankment.  So you move across to the phonograph, set the record in place, records of a few songs, and a few remarks from Gregory as he accompanies you on the piano. It's going to be easy, isn't it, Julia? With no chance of you or Gregory becoming involved. You start over to the window as Gregory begins the introduction of the song and the record. You wonder how things are going for Gregory as you hear his voice and the record prompting you to begin. Now a few bars more, and you will begin. Hello, Julia.  What happened, Bruce? I thought you weren't coming back until... Nine. I know. It just didn't take me that long to make up my mind, Julia. Oh. That's funny. What? The maid. She said there was someone in here with you. Oh. Must have been the record that followed her. Oh, Bruce. What is it, Julia? What's the matter with you? Was there someone here? What's the big window doing open? Is there someone out there, Julia? Please, wait!  For more than a minute, you stand there frozen in the middle of the room as your husband sinks to the floor.  Worse, Julia, is the realization that you, too, will have to pay for the stupidity. Already, you can hear Edith hurrying down the stairs. You turn toward the door and stop at the sound of Gregory coming back in through the window gun in hand. There's still a chance for you, isn't there, Julia, and you're going to take it. Bruce! Julia! Mrs. Chandler. What happened? I heard... Oh, it's... it's Mr. Chandler.  Stop it, Julia! Stop it! You don't know what you're saying. Edith! Edith called the police! He killed him! He... he killed Bruce!  Get out of my way! He's getting away! Stop him, Edith! Stop him! I'll call the police! I'll call the police! That's all you can tell us, eh, Mrs. Chandler? There isn't anything else, Lieutenant. It all happened so fast. Edith, can you think... No, ma'am. It was just like you told it. Uh-huh.  Yes, he had left through the French doors there. He said he wanted to look at the garden. And you and your husband stayed inside? That's right. And then Bruce went over to the window just to class talk. Gregory Blaine shot him? Yes. He fired through without any warning. Well, have you any idea why he did this, Mrs. Chandler? Well, my husband, Bruce, he never approved of my studying voice. Oh. He didn't say anything at first. But after Mr. Blaine stepped outside, Bruce admitted that he'd seen him in town. Told him never to come out here. Oh, but to kill someone over a thing like that. No, it could... I don't know, Mrs. Chandler. Some of these musical guys are pretty strange. Well, I'll try to run him down. And you'll start looking for him right away. Sure. Start a full-scale manhunt if we have any trouble. Don't worry, Mrs. Chandler. We'll get him sooner or later. Then we'll have all the reasons.  It's when your shoulder... Oh, never mind, Mrs. Chandler. I can find my way. My man and the coroner will take care of everything. Now, you'd better get some rest. You don't look so good. But there's no rest for you, is there, Julia? Because, as the lieutenant said, when they find Gregory Blaine, they'll have all the reasons why. And suddenly you know that you've got to find Gregory first, Julia.  You glance at your watch. It's only 10 o'clock, two hours before Gregory's boat sails. There's still a chance you'll be at the studio apartment, isn't there, Julia? Is that who you want? Yes. Someone else been looking for him? Mm-hmm, the police. They was looking for him. Oh, fine. I'll sleep. I'll get tonight. The police might as well move in here. Oh, but they won't get this one because he won't be back. Did he tell you that? Oh, he didn't have to. You see, he moved out, paid his rent, took his trunk and everything. Did he say where he was going? No. That's what the police wanted to know, too. Oh, they have many ideas. Say, oh, no. No, of course not. No. Thank you. Thank you very much. But you do know, don't you, Julia, and there's still time to reach Gregory before the boat sails. At the steamer docks, you check the sailing. Drive down the Pier 29. There's a gay crowd of passengers at the gang plank surrounded by friends who have come to see them off. You move through them unnoticed and go aboard, timing your movement so you can reach Greg and kill him during the last blast of the ship's whistle. Oh! Excuse me. Are you looking for a state of too late? Oh, no, no. I came down to see a friend. Excuse me. Me, too. I'd be looking for my friends for the last time and I can't find them. Old Charlie Bemis. You wouldn't be looking for Old Charlie Bemis, too, would you? No, no. I can't understand it. Charlie promised he'd come down to see me off. Good old Charlie. Gotta have a strong old Charlie before we say anything. And say, you're a very pretty girl. Oh, please, please. Perhaps he's waiting in your cabin. Yeah, I thought of that. You know something. I can't find my cabin either. Well, the steward, I'm sure he'll help. Yeah, that's a good idea. I've got to find Old Charlie. Say, he would like that little drink with us, too, would you? No, no, I wouldn't, please. Always nice to have someone to come down and say goodbye. Yes, yes, yes. Well, I hope you'll find your friend, will you? I will. I will. To find him. The whistler will return in just a moment with a strange ending to tonight's story. Meantime, since you're going to be passing a lot of signal service stations during your summer driving, I thought you'd like to know a little more about the organization that brings you the whistler and the policies it stands for. First of all, signal products have always been sold only through independently operated stations. The reason? Signal believes that a man who has his own money invested in his own business naturally has more incentive to serve you better. Secondly, because you want top quality products for your car, every signal service station is backed by an organization that serves almost 2,000 signal dealers with facilities to bring you every latest advance in petroleum science. Do drivers like this combination of signals personalized service plus fine quality signal products? Well, just consider the facts. From a mere handful of dealers in Southern California, signal has grown and grown. Until today, signal stations serve six Pacific Coast States from Canada to Mexico. For extra driving pleasure, extra performance from your car, why don't you two join the switch to signal? The famous Go Farther gasoline. And now back to the whistler. The gay crowd at the steamer dock was shocked at the news of the killing on board. They hung around the gang plank in little groups whispering, trying to edge over and talk to the three passengers who had witnessed it. And then fell back to make way to for the police as they led the suspect to shore and into the office of the dockmaster. Hello, Lieutenant Skelly. Yes, what is it, Sergeant? We picked up that singing teacher, Gregory Blaine. He was going to take the boat, too. Had a gun and a blackjack with him. Good. Take him down to headquarters. We'll get to him later. Meanwhile, I'm busy with our friend yet. Yes, sir. Okay. So you're Ralph Ellis. Yeah, sit down, Ralph. And don't try to hold out on us.  Ah, what was it all about? All right, what's the use? I had an argument with her husband. We're business partners. I don't know. Over her? No, no, nothing like that. It was, it was about some funds, company funds I'd mishandled. He, he was going to turn the matter over to the police. Now you see. I, I was trying to get out of the country and this was the first boat leaving. And I saw her coming along the deck. Well, I figured she was after me. That's all. And why should Mrs. Chandler be after you? Because she must have seen me at the window a couple of hours ago when, when what, Ralph? When I killed her husband. Let that whistle be your signal for the signal oil program, the Whistler. Each Wednesday night at the same time, brought to you by the Signal Oil Company, marketers of signal gasoline and motor oil and fine quality automotive accessories. Signal has asked me to remind you to get the most driving pleasure, drive at sensible speeds, be courteous and obey traffic regulations. It may save a life, possibly your own. Featured in tonight's story were Lorraine Tuttle and Gerald Moore. The Whistler was written by Bob Gray with music by Wilbur Hatch and was transmitted to our troops overseas by the Armed Forces Radio Service. Remember, at the same time next Wednesday, another strange tale by the Whistler. Marvin Miller speaking. This is CBS, the Columbia Broadcasting System.


Our greatest intentions and goals were to do some solar panels on relatively flat and simple roofs, which we could not afford to do, but they could eventually be added. And then we wanted to collect the water, but being the building over the recharge zone, there were even challenges in that. So, the best that we could do fundamentally is to use premier products, thicker walls than a typical for a commercial building like this means more insulation. Double-glazed windows and door systems, which are better than most inexpensive buildings. And then sunscreening like this to shave these walls from heat. So, we have some, what are really passive systems in play that do help keep the cost down. But I think it's a logical thing, but one of the biggest assets is that it's a small footprint building. It's tight. It's not a lot of wasted space. It's very specific to the functions. Notice it's almost no hallways. There's no areas where space was left to waste. And even an assembly area for the students that is in outdoor space in the form of a screened porch. On days like this, they're not only out here meeting, students bring their computers and work out here. So, we've incorporated a lot of logic to this building in the absence of a budget that would have let us do high tech. But we've built the building in such a way that we can augment it at some point. So that's the best I can say. I took my project into a next level, presenting not only drawings and ideas and concepts, but also a physical model that they were able to use and use it for donations, collecting donations and more funding. So, at the end of the semester, Diane liked the project very much. I got a call from Professor Lois a few months after graduating. He called me and he told me that Diane really wanted to go for it and that she wanted to take my idea, my project in construction. So, it was really exciting. It was a great opportunity for me to represent my work and to show it off. You said you worked at a student newspaper before. Oh, yeah. College newspaper, weekly. So, I was wondering, well, what you did exactly at the newspaper, and then I'm just wondering about your feelings on the importance of an independent student newspaper, an independent press. Yeah, well, it's hugely important. I think Justice Marion was making comments about how it helps keep people and authorities in check. It absolutely does. Even in a college environment, an independent press helps to bring a student perspective unfiltered from the administration, unfiltered from pressures they might feel. And it was also a good demonstration of how our democracy works, frankly. There's no need necessarily to create controversy with regard to the independent press. It's simply a demonstration of the important parts of our democracy. I was a student journalist in college at Trinity, and I spent my first part of my career interning and building up my writing capacity, but quickly moved into sports editing. That was a lot of fun, and eventually ended up as the editor-in-chief of the Trinitonian. I'm very proud of those years. It was a lot of work added on to a rigorous college schedule, and the value of learning about business and learning about internalism and managing a staff were invaluable. And it's real world experience. This is a business that the students here at UTSA are operating, and I think that it's important not only for creating a good newspaper, but also for generating a generation of students who are going to be ready for the workforce here in San Antonio. It's a grand opening. Basically, I just was wondering what you feel is the importance of an independent press? Well, it keeps us politicians in check, that's for sure. But you know, it also helps build community, because in this day and age, there's a real tendency for people to go toward their own source of news and information and even data. And that hampers our ability to have a civil conversation, because we don't even agree on what the facts are. And so a newspaper helps at least start a common conversation across the community to engage with each other. It's not the end of the conversation, it's the beginning. And so the Paisano is helping do that, helping create a sense of community for UTSA students and faculty. And form the conversation, and help students do what we really want them to do, and that is engage with the world. Argue, synthesize, analyze, and the Paisano helps that whole process get off on the right common ground.


Good morning everyone and welcome. This is Melissa Armand, a reviewing Apple. Big night here for Apple at its earnings tonight, and we'll see what the stock actually does. And so here's how, here's the scenarios for this, actually. Let me get this. If Apple gaps up, it has to be a huge, huge gap up to look like an immediate buy. And I don't know if that's gonna happen. Certainly Apple can do that. I mean, but low odds. So if Apple gaps up at all, it's not gonna look great as a buy, but any gap up in the market, and Apple will lift the market. It will be really good for the market. So essentially what I'm saying is that a gap up in Apple at any size of the gap up in Apple will really be better for the market than Apple unless Apple blows it out with the move, which is low odds, but it could happen.  However, if Apple gaps down, this chart's gonna look horrible because it's been selling off actually since the last earnings, which was on here, November 2nd. I mean, it literally has sold off ever since then. So all of November, all of December, and all for three solid months, the stock has sold off. Excuse me, so. And if that happens, if Apple gaps down in the earnings, what is it gonna mean for the market? Well, I don't know where the market closes today, but I will say that the market's capping up right now and looks pretty good here. And also, we've rallied so much since early January, late December that I don't think even if we fall tomorrow, if Apple bombs tonight, even if the market falls, which if Apple gaps down, it could drag down the market. I don't think this is gonna change anything here with this market look. I remember Amazon's out Thursday night, another big, big night for the market. So we'll see what happens, watch it. I mean, the only way that Apple looks like a goodbye for, again, we're looking for short-term here, day trading, not long-term. I mean, Apple isn't going out of business. It's just the company right now. This hasn't been a good place to go long. It has to blow it out on the earnings to look like a strong chart again to me. It's holding the uptrend, but barely. So I'll be watching this tonight. Good luck, everyone, and be careful. I'd wait to see how it reports.


Now I'm getting a monthly check from them. Yeah. Like that's no joke, bro. Like people have to go to work hard for 458 bucks. Like, and all I'm doing is just documenting my business. Shit, I'm already talking about.   When you can start putting that passion into short video on your freaking cell phone, that's social media. Well, I know, I've been doing this weekend and I'm gonna send it to you. But I'm telling you, you're not a Hugh Hefner. As much as you wanna think you probably were in the past, you're not. You don't have 50 chicks freaking at your door. I'm using that as an excuse. I'm trying to say, I'm trying to figure out a way. You know how many ex girlfriends I have, bro?  Like they're not gonna see my ad. I know, but okay, you're missing the point with me. It's very uncomfortable. I mean, I don't take Christmas pictures. I don't take river pictures. And you come to my house, you won't find me in any pictures. I'm just very conscious about staying really low profile. I've always been that way.  Well, if that's how you are, bro, then that's how you are. That's how you are. But I gotta change it though, because I mean, you're right. I know that I could probably get it a faster if I, I'll do a couple and you know, it is what it is.  It's just, it's not even, it's not even like scripted. Like it's not even a professional video. It's literally- No, I'm gonna just say what you say. Hey guys, this is Kelly Archie. If you're having problems, blah, blah, blah, blah, blah. Bro.  We'll do it.  I mean- No, I'm just saying like those types of ads, those types of videos, man. So I'm telling you what causes engagement through ads. Like it's that real, it's that realness.  And I'm trying to take the back road and the back road isn't really gonna get me where I want unless I'm in the front of the camera. Because I am, I know what you're saying. You can. I don't wanna make it sound like it's the only way. It's not the only way. I'm just saying it, it would help. Like it would- Totally. It would separate you. 100%, you are 100%. I am not arguing with you on that.   I don't call it out. I just am not comfortable with doing it. Nobody is. And whatever. I'll throw it out there.  No one likes it. I don't care. It doesn't really matter when we're another. That's the thing. Like you don't need everyone to like it.  You don't- I know. I'm gonna do what I'm gonna do when we get off. I'm gonna do what I'm gonna send it to you. And you look at it and say, hey man, you know what Kelly?   But I'm gonna do the best I can and let you be a judge of it. How's that? No, man. I'm not gonna judge. There's no judging. That's what I'm trying to tell you. Like there's no judging. Like it's a simple video, bro that you can just spill your knowledge on. Like I'm telling you, like when it comes to video content, like let's just keep it on video ads. I just truly believe, I just, again, I could be wrong, man. I could be wrong.  When you come across someone that's doing something so simple on their cell phone but they're actually knowledgeable in it and they're in jeans and a t-shirt and it's someone that's on their cell phone. It's a different type of connection. Like we buy from people. It's personal branding. Like it's, you know more about your topic than anyone else, bro. I know.  I get it. I'm gonna do it. Even though I don't wanna do it, I'm gonna do it. So let's go to the pixels and see where I'm at. Let's see where this is at real quick. Because I'm gonna have to do it. I don't have a choice. No, you do, man. We can keep these types of videos, man. We could keep running these types of videos but what I don't want you to do is I don't want you to have to micromanage or micro even look at all these damn ads all the time. Like this is just the first one. Like you gotta let it run. You gotta take that 600 views to freaking 6,000. That's perfect. Like we're just getting started. Yeah. I'm just trying to learn how.  I just wanna know how to go to the back end and see what it's actually doing. You know what I'm saying? I'm gonna show you right now. Because I got emails already for the 7,000 clients that I could go after. And if I get 1%, that's still 7. Exactly, man. Exactly. That's how you wanna look at your videos even if only 1% actually liked you. That's how I look at all my shit, bro. Like my videos that I put on YouTube, if 1% of these bozos like me, I win. Oh, I know.  No, okay. What means not that they don't like me because I will smash it. That's not a problem about that.  You know what I'm saying? They're comfortable. You know what I'm saying? After how many years of practice? That's what I'm saying. So to get a better business, you need to be yourself or from the company. So I get it. It's not that I haven't get it, but we are to this point right now. Let's pin this to the top. Okay. So here's what I'm gonna do. So now this one's gonna sit at the top. Pin to top of page. So now you'll see it at the very top. Okay. Now are we in? Your account. Okay, because it's through the R. Okay, we're in my account. Okay, cool.  So you see it right here, pinned. And then you can always hit the three dots and unpin it. Oh, okay. Well, I like it being up at the top. Now, where's our analytics on there? Yeah. So here's what we do. So we come over here, we hit this drop down and we come down to manage ads. And I already pinned all this. I mean, I booked it. So I know where we're going. Perfect.   Yeah. So I just clicked, I've seen it. I've seen the results. I just wanted to see what I'm missing and what I'm not reading correctly. So hit this drop down. Always make sure you're in that top one. Yeah. And you taught me that I always make sure that I am in that one cause sometimes it kicks you out of it. So you were right on that. And then you'll see everything right here. So 15 bucks. And what I do is I always, this drop down right here. Yeah. This drop down, I'll always hit it and look at it in lifetime view. So hit lifetime. And then there, now it shows the green line. Now it shows the total budget. 15 bucks out of 70 bucks spent so far. This review and publish, whenever you see the number one there, what did you try to do in this one? I don't know. No, I was trying to do, I don't know that's what I'm saying. I was doing what you're doing. I was hitting buttons. I didn't want to publish anything.  I don't know what I'm doing. Why are you messing with it? Don't be messing with it, bro. Don't be messing with it. It's running until it reaches its $70 budget until it's into a maximum at 70. I wasn't trying to do anything. I was just hitting buttons just to see how it was working. Like what you're doing right here, like I said, that's all that's for your help yesterday. Dude, I might have done something I didn't want to do. So here's what we're at. So here's what we're at. Again, everything is about these three tabs, campaigns, ad sets and ads. Those three tabs are these right here. So just like when you hit the green button and you go to set a new ad, those three tabs are these three steps. Okay. So when you look at it from the tab view from the dashboard right here, all it's allowing you to do is simply come in, you can view the charts or you can edit, which there's nothing to edit on the campaign level. You can come to the second tab and you can view charts or you can edit or you can even duplicate. But the edit, you don't want to mess with, once the ad is live, you don't want to mess with too much. Like you don't want to mess with, like let's say for example, we're now in the second step, the second tab where in this second step, it's where we put our budget, it's where we put our targeting, it's where we put our placement. That's all in this second step, right? The second tab. Once that ad is active, what I do not want to do is mess with the targeting, mess with the budget, mess with the interest. Like I don't want to start putting in multiple cities once the ad is live. Like if I want to do anything, if all of a sudden I'm like, dude, this freaking ad, we were only targeting Marietta when we were supposed to be targeting Riverside, Temecula, Los Angeles County.   So you don't want to really, you don't want to edit too much. If anything, if you- I don't want to edit nothing. But hold up, if you really realize that you need to edit something and the ad is completely not the targeting that you wanted, then turn it off. And the way you're going to turn it off is come back to the first tab, shade this to gray, click on the second tab, shade this to gray, click on the third tab, shade this to gray. That blue, that blue goes to gray. That's how you turn it off. Or because again, you're going to turn it off because you realize something was wrong with it or the ad is just sucking for whatever reason. Like let's say this is a video ad, not many people are going to be clicking learn more. So don't worry about that part, but we'll look at the analytics right now. But let's say for example, this was a lead ad. Let's say this was ad number two where we're actually trying to get people to click learn more now. And we look at this ad and let's say it's running for seven days and we have a $70 budget, but we're $35 in and we haven't got shit, then you would turn it off.  Like, and that's the only ad that you would base anything on is the fact that we're running a lead capture ad and no leads are coming in. If it's a video ad, dude, people are viewing it.  People are viewing it. There's nothing else to expect. We just need to keep looking at that. We just want to keep looking at the video and keep looking at the 684 keep going up. As long as that number is going up, the ad is running great. But then at the same time, what is great? Great is when you're looking at the cost per result and you see 0.03, I don't know if that's three cents or if that's less than one cent. But it's cheap. I know that. I mean, it's either less than a cent or it's three cents. Because I think. I thought it was three cents, is it? Is it three cents? It could be three cents. Yeah, I think it's three cents. So right now we're getting three cents. Right now we're paying three cents to get people to watch the first 15 seconds. So 484 people have watched at least 15 seconds of it, which is a pretty damn good stat given the fact that the video is freaking, what, 20s? Or actually, it's a minute long. So it's. Yeah, they're all minute. Yeah, so they're a minute. So they watched, 484 watched at least 15 seconds of it. And so that's not bad, man. When this number is high, I've seen this number. I have lots of ads where that number is much, much higher. Like I want to say that's less than a cent because 0.30 would be 30 cents. And this is 0.03, which I think it's less than a cent. I don't know, dude. It seems like three cents are freaking one cent, but I have had many, many videos where I ran where the freaking number is 0.30. And that's high. But at the same time, it's high is relative, like high to, compared to what? So if that number is just super, super high, that's when your video sucks, or that's when it's just, you're just paying way too much. But on videos, you're not. That's the thing about video. That's why I say video. That's one of two main reasons why video, because it's the cheapest.  Well, see, here's the deal. Well, you just totally made sense. You see what I'm saying? Because if I didn't do videos, just a regular ad, and it was like 0.30, like 30 cents, I can't reach as many people because of the budget. But if I did a video and it's 0.003, that makes a lot more sense. Hell yeah. And so, I already know I need to do it. It's not that I don't, you have to talk me into it. I got to talk myself into it. That's all. Even if you just keep putting out these ones, man, even if you just keep putting out the cartoon, the animated ones, you can still, to tell you the truth, man, because this video is actually, there's value in it, it's value-based, it's valuable content, like it's good shit, like that's why these, you could build a brand around these ones. Like to tell you the truth, you know what, man, I'm gonna completely flip the script on you. I'm gonna completely flip it on you, Kel. You ready? Why? Yeah. Here's what you're gonna do. Because you don't like the camera, this animated freaking guy, that's the new mascot of Archer Management. Just like Geico has a mascot, just like McDonald's has a mascot, that guy in the green shirt and the blue shirt, that is the Archer Management mascot. Every single video ad needs to be animated with that guy in it. Okay. And I am gonna do one of those. You know what's so crazy? You can even take it a step further and have whoever is producing these videos for you, have them do one of you. Yeah. That's what I was thinking about when you did that. Send them a picture, have them do a cartoon animated video of you. Okay. That becomes the brand. Forget about you. Yeah, that'd be crazy. Cartoon, this is the brand. Okay. So all we're gonna do, and that's what's gonna allow us to stand out, what we're gonna do is we're gonna keep putting out these types of videos. And that alone is gonna build a branding effect, just like Geico. Yeah. I mean, if you look at the big corporations, you know. There's a mascot. But on the other hand, you could do both, right? He could be the mascot. You could do both, but I don't want to stress you out. Let's just roll, let's just keep, and that's why if you're not doing them yourself on your cell phone, then you're putting out money to get these damn things produced. I know.  Not that known about, I'm just gonna do, I've done them before. That's the problem. Bro, how much are these videos running you? 65 bucks. Yeah, you gotta get a better deal than that. You gotta get a better deal. You gotta reach out to that guy, whoever's doing them, and you need to be like, hey man, here's the deal. I'm gonna want at least three videos a month from you. Can you give me a better rate? Okay. Yeah, it might be 35 bucks.  Dude, if I hated the camera as much as you did, that would be worth the investment.  I don't, I'm not, see, when you talk, and I told you in the first night, you're fluent. I mean, I would have to try to memorize a script or read it. No, you wouldn't. No, you wouldn't.  This is stuff that we already know like the back of our hand. If you and I sat down and talked about mortgages, you would freaking, you would know so much about the damn topic. You'd run laps around me. It's all about what you know. I just truly believe I'm convinced that everyone knows more about their business than anyone else. Well, they do, that's for sure. You can tell the story better than anybody else.   Dude, what I'm telling you, bro, I'm trying to flip the script on you. I like the cartoon. I like the character. I like that being the mascot better than you. Why is that? Because number one, it won't stress you out throughout the week. And number two, it won't stress you out during the week of having to produce a new video or another video when you really don't want to. That right there, dude, if you have any remote filling, don't go with it. It's all your gut. Like deep down inside, you hate video. And that's fine. That guy right there, that's the new mascot. Well, I also hate wearing a mask at work, you know what I'm saying? So anything I could do to help me get out of that job and get where I want to go, then I'll do it. I mean, I have no choice. It's like, hey, man, I have to do it. There's no, it's your bus about it. Like you said, there's no bad video, you know what I mean? Hey guys, I'm Kelly Archer. Hey, I got in some nice content here. If you're a landlord, I got some good content here for you to learn and please download my freaking PDF, find out more. There's an ad right there, it's simple as that. That page that you sent me, let's take this from the top then. Okay. That page, how to turn your, which, see you got so many damn pages, man. These are all the pages right here, right? There's no more pages. This is all categories, this is all. Okay, so didn't you have a different one yesterday? Did you send me, I could have swore you, it was this one that you sent me then, huh? The lead magnet, two bridge. I sent you one that the guy sent me individually. So, like you did, you did send me this one, that. Let me look real quick. No, it's like, it was the guy in the green. It was the guy in the green. The one that you're running right now. Oh, that's right. Is in the four page funnel. Where? Well, if you go to the first page funnel, if you go into the funnel, I don't know how to do it, but it's in. No, it's right here. These are all your pages, bro. Oh, go to videos. Must be in the videos then. I don't know. I mean, I don't know. I just don't, I thought I deleted it.  I don't know you didn't. He went in and said, no, you didn't say, it's under videos or something. You didn't get rid of it. That's all right. No, it's step two. It's this one. So you sent me this one right here. So then this page. So where, where does this word? What, what is this? Like, is this? So click on to just click on it and get the download or whatever it says. How to turn your home. So do the download and it probably takes you to. Yeah. See, that's a completely different. They don't even, I mean, on that one. Yeah. You're not even asking for my information. We'd have to go through the whole, okay, there's a first one. So download in that one. So go back to the first one. You were there. All right. Is that the first one where you put your information in? See, so the first one was a free kit of what the guy did. And then I cloned it and I made this one. This is the one that people click learn more and they come to this one. But you're, you're confusing me with where this one goes now. Where, where does this one go? Because this right here, I don't think it's a landing page. It looks like a landing page, but the moment I click on the button, it just, it doesn't even ask me for my name and number. It just takes me straight to the book of call page. Yeah. That's not even worried about it. I'm not even going to stress it. We're running an ad where let's just keep it going.  I don't care. We're running ads, but we're getting likes. We're getting people to view it. Then we'll, let's, let's, let's, did you test it? So did you, this, did you test it? That's how I knew there was two different ones. And I tested yours and I tested this one. There was a page missing. And that's the page I sent you. So if you put your name in here, you'll see what I'm saying. Or you don't have to put your name, but I mean, your email is what I meant. And then we'll see what happens.  No dude, we got to make this right. So this goes straight to see. So this goes straight to this page. So who changed this? So then you must have changed this. I don't think I changed it. Hold on, let me, let me go in here and look at mine. So I have it in here and maybe I can send it to you. See, so if anything, this guy is probably still working on it cause this is not the page I had it going to. This is not bad. I mean, I'm not saying this is a bad thing. I mean, if this is how you wanted it set up, then there, there it is there. But what he did is he completely changed it.  No, so here, I'm gonna, okay. So here, I'm gonna forward this to you right now, David. So I just, I just went in it and I just clicked and put my information in it. So I don't have your phone number. Well, I just did that right in front of you as well.  Well, no, it's different. So then you're not, you're not opting into this page right here then. This is the page that I had. This is the page archermanagement.info forward slash free download. This is the learn more button. But this is not the funnel that I set up. Now this is the page I set up. I cloned the first one he did and this is a page. Remember, I put free download. That's my page. And I even, I even named the link free download. So I did this one. But again, that's not when, when you enter when that person puts in their name. Yes, I want positive cash flow. This is not where I was taking them. I was taking them to the cartridge link, remember? Yeah. So this is fine, but you either changed it or he changed it. I just sent you a link. I know I talked to him last night. I said, hey dude, I'm having a little problem with you. I'm trying to clone it and do this net. And he said, oh good. So I just sent you a link. Because then he said, use this as a link that you use if you ever run it on social media or emails. He said, use this link.  Because I have it all linked. Everything you touch goes to a certain area. Yeah, it was easy.   If he, if he's fucking, if he's messing with all this stuff, then that's fine, dude. Let him do this part. But you just completely redone everything I already did. And then I redone everything he did. So it's like, it makes no sense to have ultra-cost in this account. Everything was fine before you wanted to change the, to a cartridge page instead of cannoli, cannoli page. That's where that came in. That's the only part that came in. You want to change the phone number part of it, right? The very last one. Look, when he, that's why what he did or what you guys did is you changed it back. But here's the problem. That's why I told you from day one. Here's the problem. You're bringing me to this page right here where you're expecting me to book a call. If I don't book a call through Facebook ads, he had, again, the wrong pixel. So I come over here and let's say I do book a call. I book a call and there's only a confirmation. Look, I confirm, I put my name and info. I put, I put schedule event. All right, let's put a phone number. This was all about our last phone call, man.  How are we telling Facebook that that was a scheduled call? No, no, but that's what I'm saying. We didn't change anything else. We only changed the back page. So nothing affected first, second, third and this page. Everything affected it. Everything, everything. Now the first page, the first page is the same, but it's everything you guys changed last night. We didn't change anything. You did. You changed this, this wasn't, you changed this part right here. We did? Yeah, dude, look. So it comes from, look, this was the page I cloned. This is my page right here, this first one. This is your opt-in, but again, the moment someone opts in, you guys changed where it went. You guys changed this page. You put it on this page. Look, whoever lands here, that's a lead. Over here in the Facebook pixel, this ain't even the right pixel.  So when you are looking at your Facebook analytics, you can see how many leads came in. Right here, you guys don't even know. So you guys added this page, and now you want me to click the orange button to come over to this page. This page over here is supposed to be a booking page, but how do you know I booked the call because your Facebook pixel ain't telling you that? And then again, when I do and go ahead and book the call, you're still not gonna even know through Facebook pixel because you're still on the same page. So you guys turned, you guys, the only reason why I wanted to change all that is so we can track it through Facebook ads.  Like these people that land on this page are leads. When someone books an appointment and they land on the next page, that's a scheduled appointment. If you're gonna run Facebook ads, you wanna be able to categorize that. You have to categorize that. So in this case, you're gonna need to go pay, obviously this is the way you're sold on, and that's fine with Calendly. What you're gonna wanna do is go pay the extra 15 bucks to get the upgrade so you can have that thank you page. And before you spend the 15 bucks, reach out to Calendly and say, hey, am I going to be able to put my Facebook pixel on the thank you page? So when they book and it takes them and they click schedule my event and they're taken to a thank you page, you need to be able to put your Facebook pixel on that page.  Oh, okay, got it, got it. Yeah, I mean, I don't wanna pay for anything, but I just, it is what it is. I just wanna just get it going. Like I said, I talked to him for two minutes this morning and he says, no, everything's fine, man. Keep it going, good job, man. Let me know what happens. I said, all right, I said, I'm gonna run a little video right now on Facebook to get views. He said, oh, okay, good luck with that. And he goes, if you need anything, just let me know. I said, all right. But I didn't tell him, I didn't tell him. I was on the phone with him for one minute. We didn't even go through Kartra. We didn't even go into, it was just a phone call. Yeah, because he already did it without you knowing. He tweaked this, he tweaked the whole entire thing. He went with whatever page you told him to go with, which was this one, but then he tweaked the whole back end. He tweaked the whole back end. All right, let me give him a call so I can do it. No, it's all good. I don't even care, but I don't care. I gotta get this ad, I mean. No, the ad's fine, but I'm just saying, you're not collecting as much data as you could be, which is the most important. You don't know who is lead and you don't know who's scheduled to call. Not that that's gonna happen right now on this first ad anyway. So you got time, there's no rush. We're only running it for video views.  We're just in the video views process right now. But as you go running ads for leads, those are two very, very important categories, man. Leads and scheduled appointments. And so the way he has it set up is he completely threw it all off on the back end with that Calendly, because I don't know who's scheduled on appointments. And that page doesn't have the Facebook pixel, which I can easily add right now, but anyone who lands on this page is a lead. And so this is what he added. He added this page. This was not where I had it going. This whole new page and that's fine. It's not a bad page, but I'm just saying now I got to re-add the pixel because this pixel, this should be saying instead of saying page view, it'll say page view, but right below it, it should say lead. People who land on this page from a Facebook ad are leads. Facebook will let you know that if you did it right. Yeah, well, we did it wrong. It's not that you did it wrong. It's just he completely changed everything I already had and he didn't add the pixel the right way. He must have just to be behind my back because when I talked to him, he said, we're done. He goes, give me more money if you want me to do anything, but I'm done. I'm walking away from it.  And that was it. Then I went in and changed a couple to the clone. I kind of rewrote the subject line in there and he didn't do that. I did that. Yeah, it looks good. It looks good. I don't know how to link anything. I don't know how to, but what I would like to do is what you told me to do is kind of a funnel hack it. Take this, remember when you show me how he did it in the sense of what form he used and how he had all the boxes. And I go, oh man, that's really cool how he did that. Now I see how they do it, kinda. No bro, like I'm saying, you're not gonna learn it from just us, man. I was on the call yesterday, it was awesome. So everything's great, man. Hey, man, dude, it is awesome. Life is great. Perfect, man. I got the ad running out there. I'm getting some views. What else could be, what else, everything's great. We haven't even ran a goddamn ad yet. So we don't even know. We're just trying to get likes and views. So let me just add this pixel real quick.  So then you should just delete what you're not using, like as far as the pages. Like over here in pages. Actually, let me add this first real quick because you don't wanna get confused with all these different pages. Like, at all. So let me just add the pixel real quick. And I probably set it up for it. See, and he put the pixel up here again and that's not where it goes. But let me just get it. Well, the thing is he can't get into me because I've already turned him off to get into Cartra. Let me, that's the thing. He can't get back into Cartra anymore under my account. Yeah, and I just got like to say, count me for me one-on-one David, blah-blah-blah. Delivery status, I can even go through. A lead has, Dave, yep, you came in. This is so exciting. Remember your first ad when you ran? Not an ad, but your first. Oh yeah, dude. Shit, I was talking, I just made a video today right before us, right before we jumped on and it's a YouTube video that'll come out in the next couple of days. But I'm talking about that, man. I'm talking exactly about that, about how I felt when I first made a sell online. Like that's the whole, that was the whole, the whole video was about my YouTube check today that I got.  Well, that's the thing. He was, he says, you know what, man, as a running crib, you hate this stuff. It sucks, like digging a ditch.  Because you're gonna really put some time in then. But he says, hey man, it's a ride, man. He goes, man, he goes, I don't believe in patience.  I don't mean nothing. He says, just, you know, if you could afford to pay somebody to do all you should do it and get to the point where you could finally figure it out. That's what I'm trying to do. I think about, I think if I was younger, I would try to figure it out more because I'm more years ahead of me. Because I don't have that many more years ahead of me. I'm kind of like that. I got to make up, you know, 10 years and two years. Dude, you can't think of it that way, man. That's just how I think of it. I feel old, dude.  And I got a mask down being a laborer.   It's not, it will never get done. You know, you're right, man. You're right.  You know how to do this. So you can run ads, two ads every day into two videos every day if you want to, or five videos every day. If you know how to do it, upload it. You know how to put pixels on it.  You don't have to, I have to have you catch my fish. Dude, only because it's a different language for you right now.  I know. But you just, it's not like, I mean. That's why I bug you. So every time I talk to you, I learn something. But now I'm just, I'm just gonna leave everything alone and let it run for till the $70 and then we'll go to plan B. And then I gotta upload all these 7,000 new emails into my other CRM and start sending them emails and seeing if I can. So this is the new pixel right here. This is your pixel 189. So that's your pixel right there. And then what you wanna do also is create a custom audience around everyone who lands on that page. So we're gonna name this audience. We come over here, we click on audiences.  So anyone who lands on this page is a lead. So we wanna be able to have that audience have that list. So when we go run our next ad, we can exclude them. So all those right there, you can just delete, right?  What's up bud? Good, I'm excited. So what I'm gonna do is I'm gonna copy this link right here. Yeah. And then I'm gonna go all website visitors and I'm gonna take this up 180 days. And let's just go, actually people who visit a specific, we'll go people who visit a specific page and it's that page right there. So anyone who lands on that page is a lead and what type of lead is this? What's the campaign? What's the page? What type of lead is it? Like what do you call in this campaign?  First campaign. No, not first campaign. Like what's the name of this shit? Like what is like, like is it rental properties or is it people who downloaded your, people who opted, that's what it is. It's the opt-in, it's the freaking the download, the free download, free PDF download leads. These are people who downloaded the PDF, right? Who opted in to this page right here for the free download. Right? Let me see.  Well, it's all the same funnel. So this is the opt-in page.  This page, this page is a lead. So we're telling Facebook, hey man, here's the URL. Anyone who lands here, their free PDF download leads. Correct, yep. So we create the audience and we hit done and there is the audience. So again, when we go run the next ad, we can exclude them from seeing any other feature ads. Perfect, my man, perfect. So that's that, again, man, I just don't like this booking part, man. I don't like it. There's nothing that I don't like as far as the way it looks. I mean, it's amazing. I'm just talking about the tracking. The tracking, that's all I'm talking about, is the tracking. But if you could put a pixel in it, then it's good to go. No, bro, that has nothing to do with it.  No, dude, like I'm not even...   I'll pay you, what do you need, bro? Like I don't got time for it. I'll give you another gram. No, it doesn't... Because we're going back and forth. You tell me, you don't like it and it's not working. And that's fine. No, it's not that it's not working. I'm just talking about the flow of the ads, like the flow, you just want to start tracking all this stuff, man. And that's what I'm saying, it's all good. If you want to freaking leave this calendar, just get the updated version. Get the updated one. So when people book, we can track that page. We could track the page that they're landing on after they book. That's going to allow us to track it through Facebook and create a custom audience around everyone who's scheduled an appointment. Yeah. That's all I'm saying. You're taking me to the thank you page. You're taking me to the page that I have categorized under leads. And when people schedule an appointment, guess what? They're still categorized under leads. And that's fine. But I also want to segment it even further to categorize them under scheduled appointments. Right, right. You know, I'm just thinking that, I'm just saying that would just give you better analytics. That's all I'm saying.  We just don't know who booked. But you're going to exclude the leads anyway. So for example, whenever you run your next ad, you're going to exclude everyone who lands on this page anyways. So... Yes, that's what he has on the... He takes them out of the series once he lands on it, if I remember right. He takes them out of the email series. He's done, they're out, they're gone. No, bro, that has nothing to do with it. No? No, that's absolutely zero. I just opted in. I just gave you my name and email. I landed here. Yeah. What are you taking me out of? I just got on. Once you get that other page. There is no other page. That's my point. Okay. All right, so let me call him so I could tell him I want to use... Oh, you're talking about this page. You're talking about... See, this is the third page. This is the third page. The second page was, or is, this one. This is the second page. Right. So everyone who lands here is a lead. So I just updated this pixel. This is the new pixel. I created a custom audience around this page under leads. So when we come to this page over here, this page is supposed to get people to book. But again, when they do, how do I know that they do? Or if they don't, how do I know that they don't? I want to be able to just have a list of that. That's all I'm saying.  Yeah, I understand. Yeah, I'm gonna give him a call and... Just upgrade, dude. Just upgrade the Calendly. Okay, I'll just upgrade it and let you know. So we make it easy. Because I just want to make it real simple. Not a money thing. I just want it to flow like a river and it's just... This ain't flowing, bro. This ain't flowing. No, because I don't have it uploaded. Pay the Calendly $15 or $5 or whatever it is. I don't even know what it is. But again, understand why that would be important. It's only important so we can track everyone who schedules. Oh, I totally agree. 100%. Through the Facebook ads. Absolutely. Because again, like I showed you on mine, I showed you this yesterday.  All we need is that thank you page. People, here's my Calendly, which is really my Cartra. But they come here, you have all this on one page.  All I'm saying is that this thank you page, strategy call confirmed. Look at my pixel. My pixel is tracking this as schedule. That's all I'm saying. Is the Calendly, I schedule and I stay on the same page, you don't even know if I scheduled or not. And obviously you get the notification. Obviously, yeah, Calendly emails you. Yes, but I'm talking about through Facebook ads.  And this applies for any business. If you were bringing me to a page where there was a checkout and I was buying your candles, you wanna be able to track what page I landed on. Correct.  Now again, you're gonna be able to track that through your email. Yes, you get a notification. You're gonna be able to track that through Cartra. Yes, the list is there. But at the same time, the list isn't there because in Cartra it wasn't scheduled. So when you go look in Cartra analytics, you're not gonna see any of those scheduled appointments because you're not using this calendar. So just more services, more money, that's your approach. That's what you guys got going on right here. Second service, second monthly bill, and I can't even track what's going on. I'm telling you, man. I know. But if you wanna go that route, go ahead, but you just need the thank you page. So if you gotta upgrade to make that happen, you don't gotta do it now. We're not there yet, but literally in a few days we'll be there.  Like this one's gonna run for seven days and then after that, we're now going for lead capture. I just think it's better to have it set where we could track who the hell's scheduling. Yeah. Well, since I really don't know how to do any of this stuff that you're doing, I'm just gonna pay the $15, whatever it is, and just whatever.  And he already had it all set up. And he did a lot of work and as you said, he did a really good job on linking everything. Yes, man. Except for the appointment page you don't like. Only because of the tracking. That's it. That's the only reason why. Okay. And maybe he knows something that I don't know, but it was supposed to be the culture one. And then he came back and says, you know what, man? And then he told me the reason why I like the one right here to the right with the video playing in the whole bit. You know, I love the one that you did there. Well, that's my whole point, dude. Like, look, this is what I had set up. My whole whole point. It's not that I don't like any of this, dude. It's not that. It's the fact that this right here, this is a page. This is a thank you for scheduling. All I'm saying is the way you guys have it set up and you guys want me to book the call on this one page right here. This is the book to call, book a free call. So I book it right here. After I submit it, you got to be able to take me to a page like this and you're in track that schedule. And I, until I, the page is already built. The thing is, it won't link until I pay that $15 would have. Yeah. So I know what you're saying. Cause I said the same, I said, that's right, book. I don't even get a thank you page or nothing. And he goes, oh, no, no, you have to, maybe, he didn't know it. He goes, oh, look at Cal name. They said, yeah, you have to upgrade for $5 and whatever it was. And then you could get a thank you page then. And just make sure you can add your Facebook pixel to it. Okay. Yeah. Just make sure you can add your Facebook pixel to it. Let me call and get that done. And then we'll, let's chat whenever, man. I'll chat when seven days and this thing is done. Yeah. This one, this one's going. Let's look at, so what other analytics do you want to look at real quick? Nothing, nothing.  That's all because I was messing around. I'm not going to touch nothing. I'm going to let it run for seven days and then you may be going to get back in time. But what you can always do is you can always click on all kinds of shit, but just don't try to change anything. Like for example, you can come in here, you can hit edit, you can hit view charts. Just don't save anything. Like just don't, you know. Yeah. So look, in fact, let's look at this really, really quick, really quick. Look at the view charts. So we come over here to the second tab, the placement, the budget, the detail targeting, all that is in this area. So if we look at the demographics.  See? Yeah. I said more men, but we said, then we see them, maybe it's the women because they're the ones that don't want their husbands leaving at, you know, 11 o'clock at night expecting rent all the time. Yeah. The people that call me are the women. It's not the men I talk to. It's always the women that want me to do the property management. Really? Yeah. It's weird because I think, the man gets the final decision, but I do, the women is always involved. The husband's gone all the time, working on my house.  But anyway, it shows you right there, more women are looking at it. Mm-hmm, mm-hmm. I don't know if this is, that's the placement. Okay. So rather than having it run on audience network or Instagram or messenger, we have it running on just Facebook. So that's where all the engagement is coming from. But that's the, that's the second tab. And then the third tab is the actual ad.  I thought you said, I thought it was here. Let me see if I can see it. Oh, 900, right there, it said 900. 900 reach and 484 puts. So that's almost 50%. I think that- It's reached 900, but 484 watched at least 15 seconds of it. So I think, yeah, 53.66 result rate. Well, that's not bad, I guess. No, dude, not at all, not at all. But at the same time, it's only been a few days. So that's why you gotta let it run and you gotta have the mindset of putting them out all the time. Like running the ad every week, running a different type of, a different video. Every- Absolutely. Okay. Yeah, I'm all in it, man.  I'm an open book, brother.  You just gotta mold me and tell me, hey man, this works and this doesn't work. That can't tell you, I've never done it. Give me a gift of that. We gotta get these numbers up. Let's get these numbers up. And then again, those become a custom audience. Those are views, 484. Those are people who watched at least 15 seconds. Those are people who are gonna create a custom audience around and retarget them in the future. Like for example, if I come up here and click on audience, look dude, this is, let me see if I can, if I can create it now. I don't know if, yeah, let me see if I can create it now. But if anything, I can create it after the video is after the ad is done. But let's see if I can create it real quick right now. If you just hit the blue button, you create on custom audiences. And then what we're gonna do is we're gonna build an audience around a video. So if I click on this, I can go people who watched three seconds, people who watched 10 seconds. So see, look, 15 seconds is through play. So you have 484 people through play. That's 484 people who watched at least 15 seconds. So I can- Okay, through play means 14, 15 seconds, okay. 15 seconds. 15 seconds, okay. People watched it for at least 15 seconds. So 25% people who watched 50% of the video. So it's a minute long video. I could target people, I can create an audience of around everyone who watches at least half of it. And again, that data is important. Those are people who saw the first time, first video. For someone to sit there and watch half of your video, there's some interest there.  Not for that long, not for that long. I totally agree. When you can create audiences around, let's do the through play. We'll create an audience around everyone who watched at least 15 seconds of that one. And see it's actually, yeah, we'll do that one. So let's go, let's see if I can actually create it now. Yeah, see it's this one right here. Yeah, it's 694. Yeah, perfect. So it's that one right there. See the other one's 469, is that the same video? So that was in September, I told you we ran something. We had 469, we couldn't find it. That's interesting. I knew we ran and I'm telling you, we killed it. Like one day or a couple of days, we killed it. That's not killing it, that's not killing it at all. We're already way past that in a couple of days, 694. But at the same time, what you guys did is, as I told you yesterday, you guys ran this ad without putting it on the page first. That's why it's not in the video category on your page. It's nowhere on your page. It's what they call a dark ad where it's not on the business page. It's just ran. And then what whoever did is they must have deleted it out of the ads manager.  He goes, yeah, let's just run this. See if anybody's even gonna freaking click on it. And that's all that was like $5. And he said, let's just throw it out there and see if there was no call to action. It was just. Okay, so now all we're doing is creating an audience of the people who watched 15 seconds of it. Okay. So this audience is gonna keep building, keep building as that number goes up, the 684, 694, as that number goes up, this audience will keep building. And again, man, that's your custom audience. That's why we're running the video views first. So we can grab a few thousand people and start to get them warmed up to who the heck we are. Yeah. And I truly believe that mascot, man, go that route. Don't go the personal branding. Don't go that route. You don't like that route. Don't try to force yourself, man. I truly believe that you can create something really huge and special around the character, around the animated video. Now that I really think about it, now that I really, really think about it, that could be a good marketing approach. Okay, I'll reach out to- If anything, make yourself reach out and say, hey man, here's a picture of me. Can you create something that looks like me? Create an animated guide, make that the mascot. Okay. You got it. That would be crazy powerful, man. That would be really, really cool. It would be cool, it'd be cool if, you know, I think I could do a couple little ones here and there. Cause like you said, I'm the most part. Nobody knows what to do. Yeah, dude, a couple here and there. I'm saying every week, if you, if you can't do one every week, that's my point, bro. If you cannot do one every week, don't do it. Because this is a whole marketing campaign. So I'm talking about rolling a new video every week like it was your religion. If you think you could just do a couple here and there, okay, cool, practice it and get back to it. But for now, like focus on the pain for these videos. That, I mean, unless you're really saying you can do one. No, I could do one. Every week, every week. Yeah, I mean, I could have done one just as we're talking. Hey, man. Hey, guys, how are you doing this? Kelly, our trip, blah, blah, blah, blah, blah, blah. Do it for number two then. Do it for number two. Okay, we'll do it for number two. Do it for number two. And that's fine. We'll get it out there. Like you said, nobody that knows me will ever see it. No, bro, at all, dude, at all. I don't care about losing weight or whatever, it's fine. It's good. You know, it's like my first date. I want to be sexy.  This guy, you know, kind of sharp.  Yeah, dude, but I'm telling you, that's what kills everyone, bro, is them thinking that they have to be perfect.  You don't have to be perfect. No, you have to just be a normal person that they can relate to. But you're not comfortable with being that normal person.  The having to be perfect on video. It's like, dude. There's no video. I like to be in the back of the room. I don't ever like to be... Exactly. That's what I'm saying.  That's what I'm saying.  The characters take two weeks to develop, dude. It doesn't like it. Hey, call him out. Yeah, well, then just get the ball rolling now, then. Put the order in now. So I'm just, I'll just do videos for myself. You don't have to, man. I know. But I think, I think if I want to get the results, you know, I can't eat fast food every day. I got to go on a diet. I mean, in terms of, you know, I don't have 50 bucks every to pay for these videos. Yeah, right. That's what I'm saying. You can get expensive too. And people probably want to see me better. And even if I fumble through it in, and I think it looks like somebody will get something out of it. So, you know what I'm saying? Because I'm not selling anything but myself. So that's all that matters. I'm not going to teach them anything. I'm just going to try and bait them to, you know, give me their email. So, or call me. Yeah, schedule an appointment.  And man, he is so good. Oh, man. So is that Brussels, dude, where I mean, they're so good at, you're very good too. That's what I like. No, bro.   It's like everyone starts that way, bro. Like Russell Brunson, when you, when you go look at his first videos, he talks about it all the time. That's one of my mentors. That's who I learned from. And he shows like old videos.   And I swear, dude, I'm talking about this on my video that I made for YouTube today, but it's not going to come out for a couple of days. But I actually recorded it today. I'm talking about the first videos that I've done. You go look at my first videos, bro.  Go look at my first videos.  All of them, dude, all of them. In fact, even till this day, I don't have the best video I don't edit.  It's just uncut. I'm talking about this in my video today, bro.   And because of that authenticity, that's why my people are even watching me. So it don't matter how you look. It don't matter if you're overweight. It does not matter, bro.  Oh, I know. I know it doesn't matter. I'm saying, I know in reality, it don't mean nothing. It just in my mind, I have to get it out of my mind. I have to get out of my comfort zone. That's all it is, dude. That's all it is.  You just do it to get to the next level. Yes, man. That's all it is too. I'm in a comfort zone. You're either going to get uncomfortable and say, screw it, I'm going to do it. Or you're going to just, you know, be willing to pay for a video every week. No, I'm just going to do it. Which isn't a bad idea either. It's not a bad idea. Well, either way you go, man.  All right. So let's let this one run for a few days, man. And then let's chat early, early next week, Monday, Tuesday, whatever. Okay. And that number, that number will keep getting higher. And again, we're just building up these custom audiences so we can retarget them in the future for lead capture. But again, that calendar, man, that's important. Once we get to lead capture, that thank you page, this thank you call confirmed, this strategy call confirmed, this page, we got to be able to track. Okay, I'm going to take care of it.  You want to be able to look at that when you're looking at this dashboard. Okay. That's all I'm saying.  Is about the fact that that calendar, it sits there. It doesn't take me no confirmation page, which I need to be able to track. Okay, you got it. Let me work on it. Oh yeah, awesome brother. Thank you. Thanks, man.


Hey guys welcome back to my YouTube channel Daniel Rossell here another video on the X840, the Canon X840 professional camcorder as I start using it and playing around with it. So I did a video earlier today on using 3.5mm microphones with this camcorder because it does have that professional top handle with your two XLR inputs and your XLR hard toggles on the other side. So that's really kind of what they're expecting, Canon's expecting people to use XLR mics but if like me you're in the process of transitioning up from a consumer camcorder and most of your mics are 3.5mm then you probably want to know where those settings are. So what I want to show in this abbreviated version of the previous video is just how to quickly toggle the levels because it took me a little bit of time yesterday to figure that out. So the first thing I've actually done is sorry I've added menu to my home screen but this function button, the left button on the LCD screen comes baked in as a thing that's there as a shortcut key that's there and that's basically all there is to it. There are then two screens that you're going to get on the function screen and it's actually I think by default it's going to start you off on Zoom. So if you get started off on Zoom all you need to do is jump down one. I'm using the joystick and that'll get you into the audio and you can see here that I have channels one and two and these are actually the internal microphones on the camcorder. Now if I go down, if you're familiar with previous versions, Canon's consumer camcorders you'll know that the kind of way they do this is A and M. A stands for automatic, M stands for manual. So if I use the joystick now to get to this I did need to I'm going to go back here. I needed to click once in order to actually be able to navigate on the screen and then I need to so the process is you move and then you click. So now I'm on automatic levels move across to M for manual click and I'm on to manual levels and now as you can see I have also got toggles left and right. This goes up to zero to 100. I find with most external microphones with Canon firstly that you have to use manual levels that's something I picked up on the Canon forums. If you just leave it on automatic your audio is going to sound pretty horrible on external microphones not with the built-in microphone. So if you're using an external 3.5mm mic go over firstly to manual and then you just need to watch the level meters and or I should say listen to with monitoring headphones because this camera does support monitoring and you know you're looking for obviously stuff that isn't clipping but stuff that also isn't too quiet and you can just go here as you can see I'm going down all the way to 13 and I think this goes up to 100 and as you can see I'm bringing the level up those levels are going to be getting higher I think we're already past the clipping point. So yeah this is zero to 100 and of course if you don't want to use the joystick and the button for whatever reason it's also touchscreen so you can just kind of go like this to manually do it. I generally find that with microphones you actually need surprisingly you want surprisingly low gain levels on the camcorder most times I've played around every mic for me is slightly different I've typically found the best results in something as low as 16, 17, 18 that kind of territory is where some of my 3.5mm shotguns sound right. This is a wrong level for what we're doing currently because it's the internal microphone but if I had a external mic lined up I'd probably be dialing it into 17, 18, 19 there abouts. If I get into the 20s to 30s I'm usually getting hissing and I'm getting clipping and both of those things are going to ruin your audio. So I hope that was useful just a quick well quick-ish guide on how to go between manual and audio manual and automatic level control on the Canon Vixia sorry on the Canon XA40 professional camcorder.