Yes, you read right the spew and the rest of the Democrats state media are losing their minds today Because the Supreme Court decided to hear Trump's immunity case And so they straight up call for Joe Biden to just round up all the Republicans and do away with them exactly like I've been telling you for Years that they want to do Well, the Supreme Court won't hear oral arguments until the end of April Now I just you know Just let's look at a scenario where the Supreme Court says yes, he has that he has all those rights He is immune from everything. Yeah, you know what Joe Biden could do since he is presently president He could weaponize the justice system against his biggest opponent and his supporters and attempt to imprison his biggest opponent Just before the election thereby rigging it in his favor and taking away Americans right to vote for who they want in this democracy So every Republican in jail Yeah, I mean he could I mean no no no one of the most important lessons I ever learned for you when people Show you who they are believe them. Oh wow the audience started wildly applauding for that So won't be had to quickly interject that it's not a good thing, but it's happening right now It's just that they've all convinced themselves that it's okay because they really hate Trump and Republicans throw every Republican in jail Yeah, I mean he could I mean What this means is it's he could do anything yeah, he could dismiss everybody's dad Now you're looking at now sir everything that happens now is happening now. Oh that was different But he is dictatorially dismissing debt student debt even after the Supreme Court said it's unconstitutional Early in my term I announced a major plan to provide millions of working families with debt relief for their college student debt But my Maggie Republican friends in the Congress elected officials and special interest stepped in as soon as the Supreme Court blocked it I blocked it, but that didn't stop me. I announced we're gonna pursue alternative paths for student debt relief Oh that was different. Yeah, you know There's a whole bunch of great stuff that could happen It's not so great for the taxpayer or whoever does have to foot the bill because that bill doesn't just disappear It's not so great for all those people who did pay their debts like suckers And it's not great for the people who don't get their debts paid But this is just another example of the leftist belief that whatever they think is just automatically good By virtue of the fact that it came from them. This is exactly what all the bad guys think about themselves It's where the saying the road to hell is paved with good intentions came from But let's let's really look at what this means. Yeah, so that's how they're basically kicking the can down the road though They they're not taking up this case immediately, right? So what's their motivation then if they if we all know that we can't do what you just said because of the extreme power That a president would have what is their motivation for not doing it right away? Unfortunately, some people are saying the motivation is that there are certain conservative Justices that have been appointed by Trump that want to help him It's Trump that would end up being treated just like every other past president these people are completely deranged and warped by their hatred of Trump It's completely blinded them to what they've become and that makes them dangerous to us all and Because we know the end result is if this case is not resolved by the time Of the election and he God forbid becomes the president of the United States Who poop the the Justice Department policy is that you cannot? Indite nor put on trial a sitting president, right? And so it's his get out of jail.  No, no, I'm saying Biden could This is a slippery slope everything that happens now is happening now. It's a slippery slope. It's already happening In fact everybody on this panel and on the left want these partisan DA's to put Donald Trump in jail They want Trump in prison for something that Joe Biden and Hillary Clinton both got a pass on they want to find him Exorbitant amounts of money so that he can't appeal for things every developer and bank in the country do it's all just an excuse To subvert democracy and ensure that their guy stays in power. It's no different than when Putin does it They're listening to these arguments in April the end of their term is in June, right? They return again, I believe in October The Bush big or case happened real quick. Do you remember that? How to work real fast that was the day democracy died Of course with a mushroom cloud of irony still hanging over the stage the racist sunny hosting What's to end this all with an election denying conspiracy theory? Oh, that was different We're talking about an election denying conspiracy theory from the year 2000 that sunny hosting is now bringing up in 2024 just a quick reminder about the kind of people that are on the most watched daytime television show in this country They laughed and applauded when Jane Fonda called for the murders of pro-life people They cheered when the view called Republicans domestic terrorists and that journalists at Fox News are terrorist recruiters Who should be prosecuted if you're actually worried about an authoritarian threat These goals are the institutional support base that would ensure its operation We're watching them do it right here right now Donald trump for all of his bluster could never carry any of that out Even if he wanted to because he simply does not have that institutional support base They won't even support him when he's been democratically elected One thing that trump said that is dead on 100 accurate is that he isn't the actual target You are all right folks That's all I have for that one if you're still here might as well hit that like button and make sure to keep checking back for more See you all on the next one


The Gracie family, 30 years of training got beat in 10 seconds by a jiu-jitsu person. So that's what got me into jiu-jitsu. The pleasure of the food, the taste of the food becomes a determining factor why we eat certain things and we don't eat other things. Didn't your dad at 95 still he could do jiu-jitsu and handstands or something? I saw a video one time. Wasn't he like that?  You were telling me you went down to Central America and they tested your biological age. What did you say that the number was? Welcome everybody to the Tai Lopez show. I am here with a very special guest, Grandmaster Horion Gracie. If you've ever heard of Brazilian jiu-jitsu you probably know and have heard of the family. The Gracie family, Grandmaster Horion is one of the, you could say the godfathers of the family. I think I read it in the Guinness Book of Records. It's the largest professional sports family. It has the most children, cousins, sisters, brothers that are professional athletes. So it's pretty quite an accomplishment. Yeah, the Gracie family is like a plague. They're all over the place now. Like a plague. I've trained with your sons and of course you're above you that you learn from your father and uncle that were the founders of Brazilian jiu-jitsu. In fact, those are the ones that reserved the 10th degree of red belt is for the guys who founded my father and his brothers. Everybody else can only get to the ninth degree. So your father was Elio and he is the 10th degree and his brother Carlos, right, was the, what year did they found the sport? Because they were doing like Japanese style jiu-jitsu, which wasn't that good if you were a smaller guy. So what year was it when they actually launched? In around 1915, 1917 Mitsui Maeda came to Brazil as an aid to the Japanese immigration colony. He befriended my grandfather, Gaston, and then my grandfather helped him get settled in northern Brazil. And then to show gratitude to my grandfather, Mitsui Maeda offered to teach jiu-jitsu to my 15-year-old uncle Carlos. He was the oldest of eight children, five of them were boys. My dad was the youngest one, 11 years younger than my uncle Carlos. And so our college trained with the Japanese instructor for a couple of years. And then when the family moved from northern Brazil where they live in the state of Pará by the Amazon, when they moved down south to Rio, uncle Carlos shared the techniques he learned, the Japanese version of jiu-jitsu with his brothers. And then my father at the time was physically a frail child. He'd run up a flatter stairs and then thinking spells and stuff like that. So the doctor at the time recommended he be kept away from any kind of physical activity, which included jiu-jitsu. So as the brothers kept learning from uncle Carlos and fine-tuning their techniques, my father used to just hang out and watch the brothers train. Until one day when he was 16 years old, a student showed up for a class, but my uncles are not around to teach the class. So my father, based on what he had memorized over the years, offered to teach the men a class. The guy agreed. My father stepped on the mat and taught the men a class. By the time they got done, uncle Carlos showed up, very apologetic. I'm so sorry I'm late. Let's have the class now. And the students said, Carlos, I had a class with a little brother, Elio. And I liked it. In fact, I want to be his student from now on. So I thought I wanted to be a teacher by his own student. What the old man realized is the technique he had memorized based on the traditional jiu-jitsu, the brothers were practicing requires a certain amount of physical ability and strength and speed, which he did not have. So to trial and error, my father, modifying the traditional Japanese techniques, giving more emphasis to natural body movements, better timing, shorter techniques, more leverage and so forth, making it possible so that he could become proficient in spite of his lack of strength. Transformation process is what we call Brazilian jiu-jitsu for Gracie Jiu-jitsu. Yeah, it's so interesting because so many guys, I actually saw in the 1950s, there was one of the most famous marketing pieces of advertisement. It was in like comic books and it showed like 10 little squares. And the first square was a guy with his girlfriend. And then a bully came and kicked sand on him. And he was too weak so he couldn't, you know, fight back. And the girl said, oh, you're weak. And she didn't like him. And the girl went with the bully and the boy in the movie Karate Kid was the same thing. You know, they have the main character Ralph Machio's at the beach and then he gets beat up by this guy and then he learns how to train. But that was teaching an old program of like where you push your hands together, isometrics. But Brazilian jiu-jitsu, the thing about it, it's so effective. So many things that they say, a skinny, weaker guy or even a strong guy can do. They just don't work in reality. Whereas jiu-jitsu is like, I like jiu-jitsu, you know, I'm only a blue belt. I'm not even remotely near where you are, obviously. But even as a blue belt, you just, it works. You can hold something, you can go for the neck. If in a night, what people don't realize it's like a dog, most dangerous and vulnerable part of a human, a dog goes for your neck if it wants to kill you. And jiu-jitsu, instead of trying to do eye pokes and this, that, it's like, am I right to say that the majority of fights, like very serious street fights, end up with a rear naked choke? Often it's a very common move because if you get into a fight with someone and if most of the fights really end up in a clinch and eventually get to the ground, if the person has an idea of what they're doing, they're going to look for a top position. And on the process of, you know, scaring or punching or striking the opponent, it's very common that in order to protect themselves from getting hurt, they'll turn their back, exposing themselves for a rear naked choke. It's kind of a natural evolution of things. Yes, it's a very common move, a very handy. And instead of bringing somebody to a poke, you can just put them out to sleep and it's a very much, it's a more humane way to control the situation. Yeah, because you could just kind of, that neck is that weak point. Obviously, there's other moves. Yeah. So I'm so thankful you came on. We're going to talk about the Gracie diet, which is something you've pioneered in. And the book is something that I love the book. We talked about it on the last time you were on the show. I want to talk a little bit about you and founding the, being the co-founder of the UFC, which is now this huge sport. Also, discipline and self-control, because I think to be successful, there's still some basics that no matter what book you read, mentor, what AI software, e-commerce, so if you're not a disciplined person, nothing works. It's kind of like if you don't have air, you can't live. You can have a nice house in a car, but if you're not breathing correctly or if you stop breathing, it's over. And I feel like now, I want to get your opinion on this. Now with social media, you see out in public, everybody's on their phone all the time. I'm guilty of it. You as somebody looking as like a grandmaster, not just of Jiu-Jitsu, but you've learned so much in life, do you think people need to really fight against the urge to have a short attention span? 100%. It's not only, it's the consequences of that, that we keep passing on to the kids, the next generation.  It's a very sad situation. And of course, the internet can be a source of learning everything you want. You can have access to everything. It's very quick and that kind of stuff has this very strong beneficial side to it. But the side effects, the consequence of the other side also can be extremely dangerous and damaging to people in general because of that lack of human connection that it's creating amongst us. It's something to be very attentive to because when we got nosy consequence of something like this in the future. Yeah, I was just in Copenhagen, Denmark, and there's a Jiu-Jitsu school there. She's a Brazilian. It's called Hive. She's Brazilian. She's a black belt and she teaches classes. But one nice thing there is you're not allowed to, you can't bring your phone on the mat. So for that one hour training, it's good and it's funny. Like people, one hour of not having their phone is a big deal for a lot of people.  And so Jiu-Jitsu, I think, don't you think it's a good sports is a good way to just connect to the moment? Sports in general, whatever activity you're doing, if you can just like you said, live that moment doing that kind of activity is very beneficial, especially now because it's so tempting to jump into a million different, you know, digital equipments and access to all kinds of stuff. And it's easy to get distracted with that. But yeah, you have to have developed the discipline, like you said, that you must be focused and prioritize what's really necessary and important for a healthy lifestyle, especially now. It's just so easy to fall into the temptation of getting caught up on everything else that important. What's your philosophy on? So if somebody's a busy entrepreneur, a lot of my followers, what do you think is the minimum? And I know maybe it's not a good question because you shouldn't think in minimum, but what's the minimum you think somebody should go to the gym, do Jiu-Jitsu, do sports? Do you think it's every day is the minimum six days a week, seven days a week, or can somebody, you know, who's starting out, do you like, what do you think is that answer? I've heard people say that if you can, you know, exercise, go for a walk for 30 minutes, three times a week, it like increases your chance of improving your heart like 30 or 40%.  I don't think there's no reason why you should not exercise every day or at least five days a week, some kind of a walk or, you know, lift up a little bit of weight, something, find something to do five times a week would be great for you. It's very important. I think that would be the minimum. That's what I try to do. When you were training pro athletes, you know, these, that became these great fighters, did you do a lot of cross training? Like, did you want them to lift some weight, do some jogging, like Mike Tyson's, you know, all over social media now and he talks about like, I wake up at three in the morning and I box and then I would hit the gym and then I would watch film of my opponents. And did you like that kind of a ride or did you just like, let's just do Jiu-Jitsu for eight hours?  I had diapers under my first ski and then all I did all my life was Jiu-Jitsu. That's the only thing I ever did, you know. Now I'm doing a little bit with weights, you know, two, three times a week and I'm going for my walks and doing that kind of stuff. But growing up, I spend, you know, as soon as I start teaching at like 14 or 15, I would spend, you know, if I'm not in school for four or five hours a day, I was teaching classes. So my life is literally being spent on the math teaching classes. Of course, partying with my students throughout the day is a great exercise as well. Teaching from like seven o'clock in the morning until like one o'clock in the afternoon, go home, had a bite to eat, take a nap for 15, 20 minutes and then go back to teach again from like three o'clock to nine o'clock at night.  Exercising with a little bit of weight and running and sprint, all that kind of thing can only help, especially if you're going to be a professional athlete where your priority is not staying home teaching someone, which was my case. I never thought about being a professional athlete. I fell into the challenge matches of hundreds of them that I had when I first came to America, because I needed to prove the effectiveness of Jiu Jitsu. But I never trained to be a professional athlete. I was just naturally pushed into a Jiu Jitsu lifestyle, and which I loved every second of it.  I saw that as my calling, you know. And like I said, when I came to America and moved here to 1978, and I start teaching class out of my garage, I would teach classes one after the other. And some people would say, oh, my karate instructor, a kung fu instructor is jealous that I'm no longer training with them. He wants to challenge you to a fight. I would say, well, bring the guy in here, and we'll find out. So he'll bring the instructor through the garage to fight me. And because Jiu Jitsu is indeed the most effective form of self-defense, it would give me the elements of subduing the opponent in a very humane way, getting him in a clinch, taking him to the ground, and without having to beat anybody. I let the guy wear himself out for 30 seconds, and he'd be so exhausted. And most of the guys, because they saw the ease and the simplicity of the effectiveness of Jiu Jitsu, they would say, hey, can I learn this stuff? And even though they were instructors of other martial arts, they walked out of there, you know, wanting to sign up for Jiu Jitsu classes, my friends, and telling everybody about that. So that's how the West was won. All I did is Jiu Jitsu all my life. I never was very much into working out with much weight and doing this, because like I said, I wasn't a professional athlete per se, but I was mainly a Jiu Jitsu teacher, and I'm very happy that I spent my years doing that. So in the challenges, how many of those challenges did you win? Countless. I mean, all of them. Oh really? So you were basically, you won all of them, yeah. I won all of them, yeah. What was the closest to, who did the best? Was it the karate guys? Was it the wrestlers? Like, who was the naturally the best against Brazilian Jiu Jitsu? Well, the karate, the karate, taekwondo, you know, kung fu boxer, those guys are very efficient. Don't take me wrong. A strike can really knock someone out as simple as that. The difference is, you know, a wrestler, for example, is more accustomed to the grappling aspect of it, or even a Judo guy who's more accustomed to that, they can last a little bit longer, but still, they don't know what's coming. The objective of a Judo guy is to throw you on the ground and put your back on the ground. For them, that's the end of the Jiu Jitsu. The fight's just beginning.  Same thing with a wrestler. He also wants to pin my back to the ground. He pins my back to the ground in between my legs. I can choke him out. I can catch on an analog and put him on a triangle. For me, being my neck on the ground is irrelevant. So Jiu Jitsu has this much more objective goal, which is to submit your opponent, not just to score a point to your opponent.  They had no idea that I had no problem in getting into a clinch because the issue with those guys is if they stay too far, they can't strike you because their hand can't reach you. But in order to get closer to be able to hit me, as soon as they start getting close enough, I jump in and catch them. So, the minimum opportunity they had to strike at me is very short. And odds are in my favor, you know, that I'm going to get into a clinch, keep him to the ground, not going to give him the space to start again before they know it. They're already on the ground and that's the fight's over. So, it's not me, Ty, let me remind you of that. It's not that I am good. It's that I know something that is just absolutely magical. As they say in Brazil, in a blind man's land, he who has one eye is king. So, you were maybe, you think you were 500 and 0 maybe or something, 800 and 0? How many challenge matches do you think you had? I don't know. It's countless. For 10 years, I literally had hundreds of challenge matches. People would say, hey, can I bring my instructors? Like, yeah, sure, bring it on. And I'll tell my students, you know, hey, come check it out. Such and such guys coming up Wednesday night at seven o'clock. And the students would bring their friends. For me, it was a great marketing strategy because the people would bring their friends and they would get impressed with that. Like I said, they didn't want to hurt the instructors. Most of the guys who came to challenge me walked out of there, my friends and students of mine. So, they just kind of occupied like this. It was a really, really good time, you know. Yeah, one of my brothers, he trained with Marco Huas, who was UFC winner number eight or something. Kind of valetudo, strong guy. But my brother is the first one who really told me I was all I needed. I had done judo first time when I was like 12, did a little bit. And then I was going back and I was like, I'm going to do karate. And my brother's like, oh, I used to do Taekwondo and I met these guys from Brazil. And he's like, and he's like challenge match. He said his teacher got destroyed. Maybe he went, maybe his teacher went against you because he's like, I see my teacher got destroyed, you know, like from Japan or Korea, 30 years of training got beat in 10 seconds by a jiu-jitsu person. So that's what got me into jiu-jitsu. And obviously, I don't have the time to, I wish I had, you know, I have to balance it. But let me ask you this, because we were talking before we started the show, changing the subject for a second, the Gracie diet and self-discipline and all this. You were telling me you went down to Central America and they tested your biological age. What did you say that the number was? Well, I stepped on a machine while doing an examination down there.  And the machine reads your body age. And I did that in the end of last year. Well, I was 270. I just turned 71 a few months ago. And at the time, the machine read my body is at 45. Wow. The doctor was really blown away because he said, I've never seen a 70-year-old guy with a body of a 45. Really? What do you attribute that to? She said, absolutely, your diet. And which doesn't surprise me at all. I mean, people nowadays eat all kinds of junk, as you know. Processed food is in everything you do everywhere. And thanks to my uncle Carlos, my father's older brother, the guy who first learned jiu-jitsu in fact in the Gracie family, he realized back in the early 20s, the important correlation between good performance and good health. So although he was not a doctor, back in the late 20s or in the 30s, he started studying nutrition, reading the words of doctors and scientists and nutritionists. Anything he could put his hands on. And the result was that he came up with a concept of food combining, which for him was the essence of proper health, to keep your body alkaline. And the way you mix foods at each meal is what really makes a Gracie diet, which is not a restrictive diet at all, unique from all the other concepts of eating out there. It's not that you can't eat, it's not a restrictive diet, like I said. You can basically eat whatever you want, as long as you combine the foods properly at each meal. For example, for breakfast today I had one cantaloupe, fresh squeezed one cantaloupe, which is two big large glasses. I put in a blender with four bananas, and then I got the meat, the coconut meat, not the water, but the meat of the coconut. I blended that all together and had that for breakfast. But it's not a vegan diet, right? I mean, you have cottage cheese and you have meat and all these kind of things. Yeah, you can eat whatever you want. Like I said, you combine your food.  You can eat whatever you want. That doesn't matter. It's a combination of foods is what determines this stuff. So I haven't had lunch yesterday, but yesterday I had a crab risotto with a salad. In my salad I put olive oil and garlic and salt, olive oil and salt. And then do not put lime on your salad, because lime is a acidic fruit and that will mess up the whole meal. Okay. Some people would have a piece of fish and just because of habit, they put a squeeze of lime over their fish. It might taste good because you're accustomed to do that, but it ruins your meal. So according to the Gracie diet, you should not put a lime on your fish. People are so accustomed to do that, I understand. And more often than not, we just develop certain eating habits and keep those habits because it tastes good. In other words, the pleasure of the food, the taste of the food becomes a determining factor why we eat certain things and we don't eat other things.  The problem is a lot of things that you like are not good for your health. People have to become aware of that. That's the tricky part. I was fortunate enough to be born into a family where not only is your juice was a priority for us to train since we're little babies, like I said, but my baby bottles or watermelon juice blended with bananas. So there was somebody thinking about that for me before I was even understanding what was going on. I remember going to birthday parties when I'm five, six years old with my brothers and I get to the party and the father of the mother of the child, you know, celebrating the birthday, would give us a piece of cake and I'll say, thank you very much. It's not my time to eat. I'm five years old. The people say, hey, what's going on? It's a birthday party. Your son is telling me that it's not his time to eat. That's because my father was careful enough to, number one, teach us that we shouldn't eat somewhere else because, you know, this food sometimes will not combine according to our guidelines. But more importantly, he would make sure to feed us dinner before we went. So we went in a full tummy.  So the old man had all that careful. So he would explain to the father, we have a certain way of eating. Don't worry. They just went there to play with a friend and stuff like that. But teaching us the concept of discipline, like you're talking about, is crucial because I learned to eat this. It's okay. This is not okay.  I learned that certain things are beneficial. Some things are not beneficial. And this is kind of stuff you'll learn at home. And I was like I said, for being an environment where health and priority and exercise and training and stuff was, this was priority in our lifestyle, a very sport and lifestyle.  Never such a thing because my father didn't drink. So he kind of an example for us was easy to fruit the vegetables all the time. And I'm not saying it's wrong, the person to drink. I mean, anybody can do whatever they want, of course. But in our house, it was a priority because my father tells me that when he was growing up, 13 years old, he went on an efficient trip with some friends and somebody opened a bottle of Cachaça. It's a very like a tequila kind of drink. Yeah, yeah. And he was the youngest guy on the boat at 13, and he tried it and he absolutely loved it. So he came home, his brother said, Carlos, I found my drink. It's Cachaça. Carlos said to him, Elio, don't drink because you're never going to find anything good for you at the bottom of the bottle. And my father never drank again. Not in my whole life. That was he was 13 years old at the time. Never in my whole life. I saw my dad with a glass of empty glass of champagne to say happy new year. Never, ever, ever. It doesn't touch drink at all. Because he never drank. He felt the importance of don't drinking. No, not drinking. And he want to set up an example for us. And in terms of raising a child, example is not the best way to educate your kids. It's the only way. Imagine if I light up a cigarette and tell my kid, don't smoke. Or if I'm drinking, I say to the kid, don't drink. It's not going to work. As soon as he has a chance with his friends, and somebody brings a cigarette, he's going to try it because mom or dad are doing it. It's an implicit way to say it's okay. So you have to be that example so that you can have not only the respect from the kids, but lead by example. That's the only way it works. Yeah, otherwise it doesn't work. Same thing. Like I said, you know, I never drank. So my kids growing up, they open the fridge, there's fruits and vegetables. You know what I'm saying? And then now it doesn't say they can't drink if they don't want to. Whatever anybody can do, whatever they want. In fact, there's a chapter on the Gracie diet book that I talk about if you enjoy drinking once in a while, whatever it's your party, your choice, but at least eat right. You know what I'm saying? Eat right the whole week. And on the weekend, we have a glass of wine or something. But if you eat the wine the whole week, it'll be much more beneficial than if you say, well, I want to drink so, you know, mess up the diet, throw it away, and I don't care anyway. No, you should think about what you're eating because it makes a huge difference. The discipline, there's no way around it. There's two kinds of pains, you know that. There's the pain of discipline and the pain of regret. So it's worth investing on your discipline, whatever it takes to make you healthier. Because my friend, I'm telling you, you're too young still, but at 71, the bill will come. It's worth investing on your life, on your health because as you get older, I realize that it's amazing what I can do today. I ride my horse and I train Jiu Jitsu. I do everything I did, you know, a little slower than maybe, but the energy is there. I work up in the morning, six 30 every morning, just, you know, 300 miles an hour. I don't need to drink coffee.  So are you not a big, are you not a big caffeine person? Zero coffee. If I drink coffee, I'll fly everywhere. Yeah, too much energy already. Too much energy. In fact, your dad was like that. Didn't your dad at 95 still, he could do Jiu Jitsu and handstands or something? I saw a video one time. What, wasn't he like that? Yeah, Uncle Carlos, again, he was like 92 or 93 years old. He was doing a handstand when he was 80 something, something like that, you know. And then my dad, last time I saw my father, I went to visit him on his ranch in Brazil. He was 94 and a half, six months before he passed away. I get to the ranch, he gave me a kiss and said, hold on, let's go in the mat. I want to show a new choke I'm working on and kick my butt at 94 and a half. That's for me is my opportunity to see Uncle Carlos and my dad and the elderly, having not only living long lifestyles, but they had good quality of life. My father was kind of an example that I want to get to that point. That's what I'm hoping for. And based on what I've been doing today, the way I feel today, I'm on track to do that. One thing I heard you say when you're talking about your earlier, you were saying your schedule, you know, you would teach and you would take a nap, sleep for a second. So what's your philosophy on how many hours of sleep somebody should have, minimum, and then also things like naps? What's kind of your view? I think sleep is crucial, right? It's one of the most important things in your life. You should sleep as much as you can at night. I usually go to bed around 10 o'clock, 1030 and wake up at six. I try to get seven hours of sleep, at least. That's what I try to do for myself. Were you always like that? Did you get more or less when you were training? Was it the same, seven, eight hours? Yes. Now, as you get older, you tend to need less sleep. So, like I said, 10 o'clock, 11 o'clock is when I go to bed, and I usually wake up at 6 o'clock, something like that, 6, 7. So did you use the sleep in a little bit later? Like if you went to bed at 10, you'd sleep till like seven? Yeah, when you're younger, because of my schedule of teaching classes, I would go to bed at 10 o'clock, 1030, 11 o'clock, and then wake up at 6 o'clock, the morning, because I had to go to work and teach again, I mean, or school, you know, that kind of thing. So, my schedule was dead. If I can't sleep seven, eight hours a day, I'm okay. But I would try to do it then, and I still do it today, is take a nap. Every single, if I have a chance, after lunch, I'll take a nap. I think it's really, it's a major recharge and thing, and I highly recommend people to do that. Have you trained your body to easily fall asleep? You know, you said 15-minute nap. If I lay in bed after a meal, I'll sleep. In five minutes, I'm sleeping. Really? Do you set a timer to wake yourself up, or you just wake up in 15 minutes or so? No, I wake up in 15 minutes or so. That's usually, it's a very quick nap. If I sleep like for an hour and a half, then I'll get lazy and sluggish after that. It wears me out too much. All I need is a 15 to 30 minutes nap. That's all I need. What about stretching? Are you big into yoga? I mean, because partly, you know, I have a program that I've launched called 150 Body, which is kind of a fitness and training and how you can, as a busy entrepreneur, stay in good shape. And I have a lesson in there called Karim Abdul-Jabbar, 150 Karim, the basketball player. He played into his 40s, which was really back in the 1970s and 80s. Pro basketball players were smoking, doing cocaine, drinking, and most of them were tired or got hurt around age 35, 10 years longer. And he said his big thing was doing yoga flexibility. So in Jiu Jitsu, you have to do, if you're not flexible, you're going to get hurt right away. Do you build in even now and back then? Do you wait? What's kind of your first 30 minutes when you wake up? What do you believe? I stretch every morning for about 30 minutes. Oh, that long? Okay. So is that the first thing? Walk me through the first 30 to 60 minutes of when you wake up because I think that's an important time. What do you think is the best daily routine you've ever done? First thing I do in the morning is drink a glass of water. You know, I bring the water to the bathroom with nicks next to the table, drink a glass of water. I will wake up in the morning and I'll stretch for about 30 minutes, 20 minutes, and then go out, make breakfast, and then feed my horse, and then go back in the house, make breakfast for the kids that are waking up and that kind of stuff, and then jump to do my phone calls, Brazil, Europe, whatever, take care of business like that, and then sometimes I don't know to roll in with my kids and I'll go for a walk or just, you know, that's why day starts with that. But that's a lot. That's 20 minutes of stretching. I feel like you're only as old as your mobility. Once mobility and balance goes, you're done. As long as you're limber, you're young. That is correct. I agree with that. Yeah. Now, for everybody watching in the show notes, if you go to tidalopas.com slash Horion, that's with a R. Actually, let me put, I'll make it easier and link tidalopas.com slash Gracie podcast. We'll have a link to the Gracie Diet book. It's a very fascinating book. I've had it for years. It's something that I remember one of the things that I liked a lot in that book was just this concept that it's not so much about people think too much like, is it vegan? Is it this? Is it that? Is it carnivore? But you see healthy people who are carnivore and other people who are vegan. So it has to be something else. It's not just exactly. And so for those of you watching, go, you can also see, we'll put a link to the last podcast episode that we did a few years ago, where we have even more on the Gracie Diet. I'll have the link to Grandmaster Horion's website, link to his Instagram, follow him there. One thing I wanted to ask you is, you know, bloodline. I think I wanted to get your opinion. I think my philosophy is, if you just think about it in a simple but smart way, the purpose of life on earth, I don't know what happens after we die, but it's your bloodline. It's your friends that are closer sometimes than a brother. That's like your family. It's the family you're born with, but it's also the family and the children you have and the grandkids and then, you know, romance. So you, am I right that you had how many, how many children and grandchildren do you have? Because it's more than one. Did you say not enough? Yeah. Yeah, I have 10 kids. I have 10 kids and 14 grandchildren. Wow. Do you have great grandchildren? Not yet. Not yet. My first granddaughter is 27 years old, so it's soon enough, I guess. And then your brother also had how many? He also has five kids. Hickson had four kids. Horion had four. Hobby has two daughters. Hoker has two kids. Each one of them and what about your dad and uncle? How many kids did they have? Uncle Collins had 21 kids. Wow. He had 21. Wow.  So there was 30 kids among the two. So you have a lot of uncles. I have a lot of cousins. I had five because my father's brothers are four of them. Oh, that's four, right. Yeah. But cousins, yes, a lot of cousins and big family. We had, we grew up in Rio de Janeiro, Brazil, and we had a summer house with the outskirts of Rio in a place called Tenozaupolish, which is basically a compound with 21 bedrooms and 18 bathrooms. 21 bedrooms and holidays and stuff like that. And the place was just absolutely incredible.  We had horses and we had 18 uniformed employees that worked at the house. Wow. The gardeners, the horsekeepers, everything else. We had an in-house bakery that guy was making bread every day with a little oven, brick oven and stuff like that. Just making bread like on bakery inside the house. It's crazy. And on Christmas, my mother would decorate the house, you know, with the Christmas tree and all that kind of stuff. And the kids would be eating dinner. And then we had this big huge round that they looked out into the front of the house. And after that, they could be anxious and waiting.  That's my dad, that's the Santa Claus with a beard flying and a bag of toys in his back running towards the house. He would stop the horse at the bottom here, put a ladder, climb into the living room with the kids, hand out the presents to the only everybody else and then disappear into the night. You know, growing up with that kind of experience was just something absolutely unforgettable. I think I was about, you know, maybe 12 years old when I eventually saw his wrist, you know, under the Santa Claus outfit. I said, Hey, I know that risk.  But it was such an amazing experience to grow up in that kind of a family, that kind of group of people. It's just unique that for 40 years, literally 40 years, all my kids saw me getting dressed at Santa Claus without knowing it was me, you know. And then as they found out, they kept quiet for the new ones not to know. And a couple of years ago, I finally retired from my youngest kid. So it's been an interesting ride for me to be able to carry on that kind of tradition for the kids, let them experience firsthand of what it was I had, you know. Yeah, I've talked to you before and sometimes I think I'm like, sounds like you almost had created your family the best life possible a family could build a human could have on earth.  That's one of the most well known business brands. Love, you have all this family and I've been around you and it seems like people are very happy. I think Brazilians are actually saw a new study. Brazilians have the least about a mental illness in the world. They're just happy people.  The Gracie family, I know multiple people on the Forbes list.  And also at the end of the day, if you don't have social life, friends, family romance, you don't have anything. Our brain is hardwired to be happy in proportion to our social life and you can't compensate for that by just having money.  Or do you kind of sometimes go, wow, I had it about as good as anyone on earth? I definitely think I was blessed being a born in a family like this. I must tweak a little thing in there. You mentioned before, nice, beautiful things you've said. You forgot to mention chokes because in a family like mine, as people grow up, they all become more proficient fighters. And therefore, you know, being choked by someone should be part of the package too. Health, love, happiness and being choked by a family member. Being choked by a family member, this is part of the deal. But I consider myself, for I'm not sure for the timing, whatever the situation was, extremely blessed, you know, for being born in a family under the circumstances I was. Uncle Carlos, who is the shaman of the Gracie family, used to say that the Gracie family is a small sample of mankind. You're going to pay the highest compliments to an individual, he's in the Gracie family. But also the earth is on the Gracie family. If I want to talk bad stuff about some, you don't think the guys are perfect, by all means they're not. There's all kinds of crazy people in there. Like I said, it's every kind of person in here. I don't have to go talk, you know, bad stuff or find, you know, problems with people outside the family. They're all in the family too. So you have that scale of all kinds of things. And I think for me, has been a very unique opportunity to have access to all this kind of personalities and people and attitudes and ways of behaving and doing things proper and improper and all kinds of stuff. Just having that little separate world that we have in the Gracie family is, for me, an opportunity that's absolutely unique, you know. And with all that said and done, I consider myself extremely fortunate. I wouldn't want to have it any other way.  Were you joking or do you really, really believe that? Do you think a large family is an amazing goal that people should have? I have, you know, three kids. I was married three times. The first one, I had two daughters. Then I had five kids with a second wife. And with my current wife, I have three children. But we lost three kids. So I wish I had those three kids more. You know what I'm saying? Yeah, it's unfortunate, but that's the way it is. God's will. Bottom line is that, you know, each kid, the way I see it, is for me, for example, sex is for procreation. Right. That's what I see. You know, not that you can't enjoy it, but I have never been, you know, promoting the idea of, well, let's have sex, but make sure that you don't get pregnant. That's it. That's never came out of my mind. In fact, I've been in situations before I was married or whatever, that if I'm, you know, about to have sex, the girl said, absolutely, I can't have kids no matter what. I'm out. Really? Huh? What would you think? I have a program called 13 Thesis. It's a program up for men and women, but entrepreneurs on how to find love, dating, build a family. So what is your advice to a man who meets a woman on the first date? She's like, I don't think I ever want to have kids.  If I believe she doesn't want to have, because what happens is, I understand a lot of women don't have a kid because they don't feel the confidence on the man they are with, right? And has to inspire confidence so that she feels like good. Her instinct as a female is to have a child. That's what makes her a woman. Now she might be scared. She might have been going through a bad experience and say, I don't want to have any more kids because she was traumatized. I understand and respect that, but it's up to the man to earn her respect and say, well, with this guy, I want to have a kid. See what I'm saying? So we said, guy has to change. He has to be that type of a man that she feels secure enough with him that she would want to do that. Because I don't want to get married to a woman who doesn't want to have kids. My instinct as a man is that I want to procreate. I want to get to, like I said, my genes. I want to keep that carry on. I want somebody to carry on what I have. I think there's a mutual understanding on that. And when you think about, I want to have one kid only. I want to have two kids only. For me, that thing never made sense, because when you have a child, that transforms your life. If you think that you love a kid very much, if you love that one child so much, why wouldn't you have a second one? You're not going to divide your love. You're going to multiply your love. And if you have three kids, you're not going to, oh, it's going to be just one third of love for each one of them. No, you're going to love in Manchester as much. In other words, the more kids you have, the more love you have within you to share with them. That's the way I see it. That's what I think people should see it. Now, so like I said, sometimes a woman is not trust you confident enough on the man that he can provide for her. You know what I'm saying? I understand that concern. I respect that. She makes sense with that thing. So it's up to the guy to make sure she understands that he's going to be doing everything inside and out to her. It's up to him to provide it and convince her that he can't beat the man that she's going to do it, what she hopes for, that kind of thing. So that mindset, I guess he has to be able to to compliment each other. But if she says, I don't want to get kids no matter what. So it's like, we're just going to go out, hang out and be friends and have fun and no kids. It's become a very light connection. I don't think it's going to not get as deep as you could when you have a kid. I mean, you're here. Unfortunately, a lot of people have the kids by accident. Now they're stuck together. Now they're stuck because she's not pregnant. And now they have to stay together. And that becomes a war inside. And that's not something they wanted. Like I said, all my kids were very much wanted, every single one of them, because I already go in with my fingers crossed and hope she gets pregnant. You know what I'm saying? That's the idea because once you get pregnant, it's a blessing of that connection. It's an ultimate connection if you can generate a baby with that woman that you love and you care for and she does the same for you. That's the only way to go. So what's your advice to a guy? Let's say you're given advice and he's an entrepreneur. Do you think you should have kids relatively early? Do you think you should wait? What's kind of your thought? My rule of thumb is don't get married before you're 30, number one. You shouldn't do that.  Every time people had sex with someone else, they before that they say, what if this person gets pregnant? Would I be happy with this arrangement? Absolutely not get out. Save energy for the next one that you want to be with for the rest of your life. Because I think a lot of men need to hear that because a lot of people are kind of like, well, you know, this woman, but this happened to one of my close friends. He got a girl pregnant. I was, and he's like, I'm going to marry her because she, and I remember being like, this is not the kind of woman for you. You're not any 10 years later ended in a just nasty kind of, you know, breakup and it's hard on the kids. So how would you as a man in the mortal world? Because it's changed a lot. How would you date? Would you be super picky? Would you go out with a lot of women and then just like one date, one date, one date to see who you really liked? Or would you kind of focus down? Would you ask a lot of questions up front? Or would you let it evolve just slowly? What's what would be kind of your philosophy?   Those are the big pleasure people in my you're going to make a lot of money so that you can find a very special woman and impress her by taking to a fancy hotel so we can eat good food and ultimately end up in bed. That's basically what the whole thing comes out. Yeah, yeah, for sure. Simple pleasures.  The problem is that people get weakened by the idea of sex and food, you know, delicious food. People eat that stuff.  I learned to do a lecture in Denmark a few years ago, you know, in the guy who owns a restaurant called Noma. Yeah, Noma. Noma, yes. The guy who owns the restaurant used to put together an event every year, bringing the most influential chefs in the world to put, he built a little tent in the island in Denmark, invited me to talk about the greasy diets. Oh, wow. 600 of the most influential chefs and I am talking about the greasy diet, right? Wow. So during the conversation, I told them that a friend of mine who's a very renowned chef told me that the objective of every chef is to make a food that, number one, looks good because you start eating with your eyes. Number two, smells good because the aroma is something very tempting and very, you know, anticipation of what's coming and it must look good, smell good and taste good. That's what he told. That's your objective of every chef. I asked him, what about being good for you? He said that's not a priority. Forget that. If the food looks good, smells good and tastes good, I know they come back next week. That's what I want. I never forgot that. So during this lecture with his chefs from all over the world, two-star Michelin, three-star Michelin, Michelin stars all over the place, TV shows, the guys, all kinds of chefs in there, I told them that story and I mentioned to them that I also like a food that looks good, smells good and tastes good. But for me, the most important thing is that it's good for me afterwards. And I have a challenge to every one of you, to the chefs. Go to your favorite restaurant, ask for the most expensive plate in the menu, followed by the most elaborate dessert in the menu. By the time you get home, you're not feeling good.  Then you've got to take some Alka Seltzer or some, you know, Pepto-Bismol, whatever to feel good because you're feeling bad afterwards. If I'm going to get my wife all decked up, schedule an appointment to a restaurant, spend a lot of money, eat a food, then come home feel sick. That's basic stupidity. I'm not going to do that. I'm sorry. It's not worth it for me. The way I see it is I want to have a food that I enjoy eating, but ultimately makes me feel good afterwards. And that's the concept for me of the Gracie that developing the discipline of knowing what to choose so that the result ultimate is beneficial for you and not enjoy something for a half an hour, a good meal and come home feeling sick afterwards. It's not what I'm at. Sex is the same thing. You should choose a person that you're going to have sex with, not just be weakened by the pleasures of sex, but understand that it's much more profound than that.   This is not it. So people are paying the price for their momentary bad choices for the momentary pleasure without thinking about the consequence of that.  It's a great moment with her, but she's freaking not worth it. It's not that kind of a person that you think she is.  It's not good. So take a time to be a little more careful with your choices. What do you think is the biggest red flag for a guy looking for a woman? Like, what do you think? What would be a red flag for you of like, oh, this isn't a good match for me? You might be a better expert at that than I am, Ty. Oh, I don't know. I don't think so. I'm a very little kid, old school. I'm very picky. If the woman says, there's kids that are the question, it's like, I'm out. For me, no deal. Because she doesn't see me as a person that you would respect, admire and want to have a kid with. I'm using her, but she's using me too. And this is not the kind of relationship I want. Like I said, I'm old school. I think I want someone that I can connect with and I'm much more in a deeper level. Because when, you know, I don't want to get religious here, but nature gave us the, you know, the way to generate a child is through a pleasurable experience, right?  That's the intensity of it is so profound. It's so connecting. It's so meaningful that you actually generate a child as a result of that. You should not be wasting that vital energy all the time with everybody. That's your, you're just, you're playing God. You want to have the fun of it, but you'll not really take the consequences of that. Making sure she's like, you know, the birth control pill or, you know, you're using your contraceptive, you know, whatever that is, you're using that to make sure that, listen, let's have fun, but let's not take the consequence. And I think that's using the laws of the pleasures and the laws of nature because you want to have just a good part, but I don't want to take the consequence of that. I can't, I can't do that. It's not me, me to do that.  I just can't get excited. I'm just, thank you very much. We'll live next time. My head is like, I mean, you know, start to think that way. And it's, that's where I am.  Because there's no more significant contribution that a woman can do than be raising a family. If you're looking at a woman just as a piece of meat that you're going to have fun with at that time, you're missing the boat. You should respect the woman because she's absolutely right. But she has to make herself worthy of that by having the right mindset and understanding that and just, you know, being with you for the right reasons as well. It's kind of a tricky thing. It might be along, along your conversation. So what does somebody do who's listening that's not in that kind of relationship? Do you think you just cut the cord and you have a conversation, you say, this isn't going to work out and you'd be brave and move on? Or do you just say, well, I'm already in it. So I'm going to, I got to stick with the bad situation. What's the Gracie philosophy there? I, you know, the Gracie philosophy means like, you listen, find someone that you can, that you can look at and say, I respect enough this woman and I appreciate her qualities and talents that I see that she could be a mother for one of my kids. Just sex for the fun of it. Like I said, there's not that you should enjoy sex. By all means, you should. There's not, this is why nature gave us the pleasure of sex. Because if you had to have a child, if in order to have a child, a person has to cut one finger off, right? The humans will be gone. Yeah, yeah. The civilization that ended a long time ago. But nature in its infinite wisdom made sure that procreations happen to a pleasurable experience. So people go out, have one night's tan, the woman gets pregnant, the guy goes away, she goes away before you know it, there's one more kid who's in love, you know, not guided properly, it's one more problem than the world is going what we're going through. There'll be no other populations, people look at each other and chose property before they went to bed and have, you know, have sex. Do you think that's the root of a lot of the world's problems now? Is it just kids that didn't grow up with guidance? Of course. Are you kidding? Yeah, they keep going up and no problem, no father, no mother, whatever.  Being brought up by someone else and pushed through the system is horrible. So yeah, tricky stuff. Yeah, but important. And one more thing before we start to wrap up here, but with this philosophy, you know, nature and God, what do you think of, so porn, a lot of guys who are 25 years old online porn, what do you think that's doing to the world?   Do you think it's keeping people from bonding correctly?  It's not my thing at all, zero. And then I don't know what to say. I mean, people are actually hooked on that because there's some kind of an imbalance. I guess one way or the other, you want to find that kind of satisfaction, but it's endless because you're never going to get there. You know, it's like, it's a situation to expressively get you hooked on that kind of mindset. I mean, it's unfortunate.  Look at yourself, have high expectations of yourself, make yourself a better person so that you can be in a level that you can find someone better. Because if you're down here, man, that's what you're going to find is people down there with you. You're going to find someone better. You have to raise the stakes for yourself. Be, get better, be better so that you can expect someone better. Otherwise, we're going to stay at the bottom for the rest of your life. I have very high expectations of myself. So I'm always pushing myself to the limit of the best I can be. And as a result of that, everything else around my life, I try to make it the best I can be. I focus on, I don't eat just junk food because it tastes good. I'm not let myself be dominated by that kind of temporary pleasure and then live the consequence of that. The side effects of bad eating happens. I very much with what I eat. I'm very quite careful with that. Again, I'm 71 years old right now and I have the energy and I do everything I did when I was young. And I know that a lot of people my age are not doing what I'm doing. They have a great life. They party a lot. They drank a lot. They did a lot, but they will be consequent. The bill will come for sure. And as I get older now, I see that more and more, you know, people that grew up with me or just stopped seeing because we're going to go. We're all going to go one day. We're going to move. And the trick is how long can you enjoy a good life? You know, health. I have good quality of life until the very end. That's what I'm at. Yeah. So let me ask you, I've got two little sections I do at the end of every talk. So the first question is we'll start with maybe the money slash business one. And this doesn't have to be long, but I just wanted to get, you know, your two to five minute take. If today you had to write one, two minute or five minute worth of a chapter of a book on what you've learned about making money and business, philosophy, your framework, what would you say? Looking back, it can be, you know, all the things you've learned over life. What would you say is the simple framework of creating financial success in wealth? I think you should find something that you're absolutely passionate about. You have to find something that you really, really like to do and then find ways within the stuff that you love to do, find ways to make money with it. In other words, don't get a job just to make money unless you have no choice so that one day you can do the things that you'd like to do. The sooner you can find what you want to do, the sooner you're going to be able to be a creative, use your imagination, have ideas, think about it, focus on what you want. And the reason you have to find something that you like to do is because no matter which path you choose, if you want to be successful, it's going to be hard. There will be no, you can't do it, there's going to be barriers, there's going to be, you know, buffs on the road, there's going to be all kinds of difficulties.  You have to find something that you just relentlessly just going to be chasing no matter what. You know, I came here was teaching classes at my garage and telling people that was going to change the world, 1978. What?  You have a tourist visa teaching out of a garage.   I know people thought that of me, but I knew for sure that was not one day, one day that I ever wondered if I was going to be successful or not. I was 100% sure I was going to change the world. And sure enough, when I created the UFC, boom, everything turned upside down. So find something that you're passionate about and create ways that you can make money with that, whatever that is. In order to do something like that, of course, you have to be good at what you want. You know what I'm saying? Find something that you're really good at, that you really know, you know, prepare yourself, work on yourself so that you can be the best you can be at that thing and then fly through with it. There's no, there's no stopping you. You know, people thought that was crazy and this and that. And I'm of course saying now, their suggestions, complaints, advice, one year, getting one year out the other, because I knew exactly what I was going. I was very focused. I knew exactly what I want to do and get. And I must tell you that I was very happy and successful with what I put myself through. And my next goal now is to change people's lives in a very positive way with the Gracie diet, for example. I first came here to teach Jujutsu. Now that I created the UFC, that gave me a platform so that I can stand on while the guy created the UFC, all big deal. For me, that was just his first step. What I really, really want to do in my life is change people's life with the Gracie diet. That's what I'm at. The Jujutsu was just a stepping stone for me to now have the, my voice has enough echo to get people's attention. You know, and I'm holding the Gracie, the UFC, all this is nice, but that's not my mission. I didn't come to America to teach people how to fight. I came to America to teach people how to live better. For example, the Gracie, there's a disease, I'll take one more minute here. There's a disease called irritable bowel syndrome, the most common in gastrointestinal disease in the world, irritable IBS. There is no cure for IBS. The doctors will give you anti-depressant because they think stress is a catalyst. They give you muscle relaxants. They give you anti-biotics, all kinds of stuff. There's different treatments and some of them include a diet, a better diet, but they don't know exactly how to do it. I'll tell you what, the Gracie diet will treat IBS, will cure IBS 100%. So now I'm on a quest doing a research, a scientific research, to prove that Gracie diet does. I already know it does, but I want the world and the medical the medical scene to know that IBS can be cured through the Gracie diet. Watch me win a Nobel Prize of Medicine on that one. I like it. That would be, I was just in Sweden and Norway, so I hope you're invited there with the Nobel Prize. That would be amazing. Ready to see. Bob Dylan got it with blowing the wind. If I can treat IBS, prove that. It's a different story. We'll see. I'm your biggest fan. I'm your biggest fan. Okay, the last question that I ask the smartest people that I meet know and meet in the world. Let's imagine you were going on a spaceship with Elon Musk. You decided you wanted to go to Mars, just hypothetically. So you have basically five minutes to turn to your family, your kids, your grandkids and say to them, here's my advice on life. Doesn't have to be just business, but you just look to them and say, here's what I've learned that I want to leave with planet earth, my kids, my family, my friends and the population before I go to Mars. What would your three, four, five minute speech say? Don't limit yourself. Fun is accomplishing the impossible. Don't set boundaries for yourself. Allow yourself to fly and think and dream as high as you possibly can. Make it happen.  If you really want something you can accomplish, whatever you want. I am a living example of that. I first came to this country. I was literally panhandling, had no money, slept on a newspaper on a sidewalk, and I got to a point that I'm extremely happy and content with what I have accomplished. And if I can do that, anybody can do that. But you have to really be passionate and dedicated to that. So fun is to accomplish the impossible. That's my motive. And that's what I would tell everyone. So for, I understand that when you say fun, you're saying reprogram your mind to be disciplined when it's hard. You go, no, this is fun because the result is going to be amazing. Cause most people, I read a scientific study that said like 70% of people give up after one time it not working out like 80% after two and almost 90% of the world gives up after three failures because they don't have the discipline maybe that's what, is that what you're saying? It's like, no, this is fun. Even though it's failing, we see it as fun because then we'll eventually get it. Edison tried the electric light, right? Electric lamp. A thousand different ways. You can see that it's a thousand different things, but it's not. He did every possible way. And eventually he got the light going because he just believed that he was going to find a way to do it. And then, you know, for me, this is the same thing. I mean, fun is to accomplish the impossible. When people say hard, but that can't be done. I got to do it. That's what I meant. That's what tickles me to say, you know, wait a minute, it can't be done. You haven't found a way to do it yet, but let's make it happen. So for me, the challenge of going against the grain is what gets me excited. You know, I heard someone say one time that the quality of your life is directly related to the level of uncertainty you can comfortably live with. I've learned to live on the edge. I learned to kind of push myself. It's not quite sure. But let's make it happen. One of my kids, when he was very young, told me one time, the dad, when God pushes you off the cliff, he's either going to catch you on the way down or give you wings and teach you how to fly. So at this stage of my life right now, I see a cliff. I run and jump. Because I can't wait to take a chance for the next big project. I want to do it. I want to make it happen. I want to accomplish the impossible.  It's not my ego that wants to win the Nobel Prize. It's because if I can't get to a point like this, it means that the whole medical community and the people in general have understood that through a proper eating habit, through a healthy way of eating, you can improve your health. And that, you know, it will be a great recognition and reward to kind of recognize Uncle Carlos' work. That's what I'm doing. That is all through him. Because he's the one that talks to what I know. And I think this message on healthy eating is so valuable. It's indeed the most valuable thing you have. You know, if you don't have health, what the heck?  Health is the first one. If you can have all the money in the world, you know, that, you know, a lot of people that are very wealthy, they spend their whole life making a lot of money.  It doesn't work. You have to think about health first. Do whatever you have to do, but overlook your health. I saw, I saw a video the other day, the beginning of it, Bill Gates, you know, the mind of Bill Gates or something like that. And I said, well, of course, the guy is a genius, a very smart guy, does everything he did, not that I approve everything, but there's a whole bunch of stuff that he does. He's great. And then he goes, he takes his own little moments away to do some focusing on thinking. And he opens the fridge and there's nothing but soft drink in there. Coca-Cola. He said, what? What kind of genius is that? You know what I'm saying? Killing himself with that kind of stuff. I mean, what is it? What's going on? You know? So, you know, I said, I don't thank you very much. I've seen enough. So it's, of course, it's got amazing brain, but to have that kind of capability and be drinking that kind of stuff is like, please give me a break. You know what I'm saying? So I got to stay here for a drink of coconut in a minute. Fresh coconut. I go to the produce market once a week. Here in downtown LA, I stack my house with fruits and I have three refrigerators in my house because my health is the most important thing. Period. Hands down. There's nothing like it. I don't mind not having the millions and the billions, but I enjoy every single minute of my life. No doubt. I mean, just for me, it's priceless. That's what I meant. That was amazing. Invite me. I'd like to come to the Nobel Prize. I've never been to the ceremony. All right. Well, thank you so much for being here. This was amazing. I want to have you on again for everybody listening. Make sure you go. I, you can get the, I also have the Gracie diet. I think I have it all on. Well, I have the book, but I also have it because I like to do this for notes. I'm going to see if it's on this phone, but you can get it in iBooks too, which is really good because I like to keep, yeah, right here. I have it on my phone, Gracie diet. So the reason I like and I recommend those of you listening to get on iPhone is when you see a good point in the book. Sometimes when I have physical books, I lose the book or you move or something. But what I like about iBooks here, you can see I have highlights. So I have my notes there. I don't know if you can see. So I'll have a note. I have a note. Here's a great note on page 43. Weight control is a matter of defending yourself in a fight against a ruthless opponent who will use every trick in the book to harm you, process food. So that's just a great point from the book. Another good quote that I have here. I love this one. A good rule of thumb is to adhere to is to stop eating when you're 80% full. And then just remember you'll be eating and getting about four and a half hours because part of your diet is like resting, letting your intestines and your digestive system rest for about, is it about four and a half hours? Correct. Four and a half to five hours, yes. No snacking in between meals. Breakfast, lunch, and dinner. Three meals a day. Do not mix starches. When you eat bread, you should not eat potato. Ham and French fries is not a good combination. You either bread or potato or rice or quinoa or beans. Once starch per meal, all the vegetables you want. Do not eat cooked food. It is prepared with oil or fat and butter. And then follow with sweets with a dessert. So and then space your meals for an hour and a half. Piece of cake. The book will tell you everything is on Amazon. So thank you. Amazon, iBooks, tidelopens.com, slash Gracie podcast. I'll have the show notes. We'll have the video, the audio. You can forward it to your friends. You can get the links. You'll have the link to Grandmaster Horian's website. So thank you so much for coming. And we'll talk again soon. Thank you very much for having me. It's a great pleasure talking to you again and then all the best. Okay. Take care. Yeah.


Hello everyone. Sustainability and inclusivity are words which every brand nowadays loves to incorporate whether it is in their communication or even in this product. But I have a brand here today whose very genesis lies in inclusivity and I'm very happy to have with me Udhita Bansal. She's the founder of True Browse. Udhita, welcome to Prish Brantor. Thank you Simran. Thank you for inviting. Very excited for this chat. Udhita, I just want to take a step back in your journey and you know you start how you started your entrepreneurial journey. What inspired you to create an urban ethnic fashion brand True Browse and how is the brand vision evolved since the brand's inception? So True Browse started from a pure customer need and that customer was me myself where I wanted, I was moving towards wanting to wear ethnic, embrace ethnicity, but in a more contemporary way and could not find go-to brands for the product that I was looking for. And so it stemmed from there and supported by market validation on the market size on where the industry was moving, where the consumer trend was moving, conceptualized True Brown. So this is back in 2016 when I started doing product market fit and there at that point of time there was a and even today, right, there was this going back to the roots thing with consumers Ayurveda, yoga, embracing ethnicity was beginning to rise. Post COVID, post pandemic, it is all the more at its peak. So market clearly was moving towards ethnicity in India and my product market validation for about two years like we went live on few platforms to test our product and pricing and quality gave us the confidence to incorporate in 2019 when we started our own brand website and we went all out in terms of marketing and going live with a lot of other market places. So that has been the start and from the very beginning, we have been an inclusive brand. In fact, when we were testing our product, we were offering from till up to 10 Excel. So that was the ready size ready garments that we were providing and why inclusive again a wanted to build a brand out of just as is this of life. So and when that I mean it trickles down to the product, basically we are saying we all all shapes sizes, everyone is included, right? So from there, the inclusivity started initially was still about 10 Excel and then in fact, that's the change that happened till about 2019, where from 10 Excel we moved to about 6 Excel in terms of our offering when we incorporated the company. But yes, truly believe in being inclusive as a brand. Our vision initially was in fact, actually from the very beginning, our vision has been to be a global brand. I remember when I was setting the Facebook page name, I set it as true Brown's global because it was it was very clear that we build the brand, we get bigger in India and eventually we should go international. Our international journey started last year, I can come to that later. But the vision has been to be a global urban ethnic brand from India and we are on that journey. I want to come back to inclusivity and the international plans a little later, but how do you look back at the challenges and how did you overcome them in the initial phase? See, I mean, all founders go through challenges. It's part and parcel of building something. But I think one thing that A, I was very clear as to what I wanted to build. So holding very tight to build the right product was something that helped us in establishing what True Brown's was all about. So in the initial time, we were not doing a lot of brand marketing. Our only marketing was our product. And one thing which actually worked in the initial years was after two years, three years, people started looking at the product and saying, is this from True Brown's? And that was a huge win for us. So I think consistency of product helped us move, helped us take a step further in the market of apparel. So that challenge of how do you differentiate yourself from a product that started coming out very, very clearly. That's one. Second, you know, more at a personal level, just head on, just keep building, keep building, keep building. Of course, there are a lot of challenges setbacks, but keep improvising in terms of whatever consumers are saying, what the data is saying helped us move forward in this journey. You know, when I look at the larger market over the last two years, there is clearly two different types of brands, particularly for women. One is you've had the regular brands wherein you offer sizes from say XS to, you know, XXL or XXXL.  But your one brand, which you know, right from the start, you've incorporated this inclusivity where everyone can shop this, you know, if someone is wearing an XS, the same person can get it, say even a XXXL. So how did this positioning help build brand salience? And is this still a continuing brand differentiator for this, for you? It was definitely a different differentiator in the beginning, Simran. Two things from a data perspective, like about 20, 22% of our sales were coming from the extreme sizes. So that was a very clear indication that the market is very, very big. And we had a lot of customer feedback on saying that we don't get great garments readily available in the market at these sizes. So we just went deep dive into doing this more honestly, looking at our design language, looking at what we are doing for the bigger sizes. Initially, in the initial days, we, in fact, our only one of the biggest differentiator was that we were a size inclusive brand. And that is that is that became the marketing point at marketplaces, wherever we went, basically, and that led to being being our big, biggest differentiator in the industry. Today, there are other brands that have come up, who are providing the extreme sizes. Having said that, this still remains a good differentiator for the brand. But is this the only differentiator that we are building as a brand? No, we have, of course, a vault where we are saying, okay, we are a brand built out of consciousness. This is what we stand for. This is the woman that we are catering to. This is the product that we are doing. So in the larger scheme of things, as our journey progressed, our offering, our standpoint has also evolved. So inclusivity is not the only point for us. Now, having said that, this has become a hygiene for us. You know, when you started as a digital D2C, D2C brand, and at that point of times, you don't have that much of money is also for marketing. So, you know, what can you just share some of the insights and learning that you had, you know, because you leveraged a lot of e-commerce, retail marketing. So anything that you can share with us, like how this helped your brand grow? Sure. Simran, I would say we were a digital brand. We started website, pull Fledgically in terms of a lot of performance marketing spent slightly later. Initially, we were very, very aggressive on marketplaces because you rightly said there's a lot of money needed for performance marketing. And that was a challenge with us as well. So we went very aggressive with marketplaces and we went all out. I remember I was listing everywhere from very big platforms to small platforms. And the reason was this, because we wanted to understand where our consumer is, what are they saying? We also wanted to test which platform is actually doing well for us, right? So this, you know, the one, and this is, this is one thing I would tell everyone today that today the marketplace is so well settled in terms, and it is such a good platform for brands to test that go live on marketplaces and that actually helps to test your product. And this is what we did. The good part of that was on smaller marketplaces, we did well everywhere, but on smaller marketplaces, we became the biggest, one of the biggest brands and that got us a lot of marketing on its own, you know, the marketing that you're talking about. So the marketing actually started for the brand from marketplaces where a good product got us good sales, that got us the marketplace pushing the brand a lot in their marketing. And hence the visibility of the brand overall saw a jump, a lot of visibility we got from marketplaces. So that is the true, I would say, marketing that we did in the beginning. Post that after about two and a half years we started, I mean, we started our website, but we started small in terms of performance marketing spend, we used to be very, very careful in terms of what rest we are getting our conversions and everything even today, of course, but slowly that journey began in terms of doing the performance marketing spend for DPC. We're talking about going cookie less. So any, you know, you can share how you're leveraging your data and technology to kind of optimize how you reach your customer because you do have data from the marketplace also from your microsite. So how is it helping you to better target your customer? We are using data very, very extensively and now we have a lot of data from our own website as well. I think one of the biggest actionable and points that for us is that and maybe a lot of brands are doing this today, reach out to the customer on the channel. They are easiest to convert. So whether it is going to be WhatsApp, whether it's going to be an emailer or whether it's going to be sending others a form of communication to a customer. So using data to basically make customer cohorts and reach to them on the channel at a particular time of the day in a particular kind of content format that they will engage with the brand, come to our website and spend some time there. So that is one of the key points of using data. Secondly, we trickle down to use data in terms of having analysis for our sizes as well. Considering we are up to 6x, there is a lot of need to look at what consumers are seeing and where which product has what kind of feedback from the customer, where do we have higher returns, while returns, what the customer is saying in terms of why did they return it, what is the pattern in terms of silhouette to the returns to the size where the returns are highest. We are building an automation at our back end in the office where in the company where all of this analysis is going to become automated. So we've used data till now in this aspect but we're going to automate this part of data crunching. From an online brand, you've now become offline and also you've gone international. So can you just talk about this because you're very excited about the international part of it also. So can you talk about it in your plans on scaling up? Yes, definitely. Yes, you're right. Very excited about going international and scaling up there. We started international in Jan 23 and month on month it has it has maybe grown 100% or more than that. So we're very excited to build international market. US is our biggest market and there's a lot of potential that we see for the brand to grow internationally. In fact, we're going to build the international channel now as a separate business where we go all out in terms of building all channels for international doing international specific marketing, brand marketing and channel marketing and eventually maybe look at content also suitable only for international markets. So this is the plan to grow international offline. Also very excited. We started our shop and shop journey last year today. We are with the shop stop. We are with iconic. We are with the DLF. We have a pop up with DLF with Nike offline. We are there. So our offline journey also has been extremely positive. There is a great customer feedback. There is a great growth that we are seeing in offline. So from a vision perspective, it is to expand now in our exclusive outlets. So hopefully in the in this in the coming year, we're going to have stores we've not signed anything yet. But yes, we are very focused in terms of building our exclusive outlets and expand our current SS. You know, you also entered into the jewelry space and also into the men's urban ethnic fashion space. So how does this stand out? So jewelry will launch in April 23 men's we launched in October 23. All of this was last year. Great response again. Men's is doing better than jewelry way, way better and we have more than what we had expected. So we had expected that it would be like from that launch, it would be 10% of the of that new launch in the contribution. It's about 30% great response, domestic and on an international channel. So menswear is also some is something that we're going to build on jewelry is also as a category because eventually the vision of the brand is to become a lifestyle brand. We will go deep into other categories as well and going to go deep into jewelry and launch other categories as well. And menswear as an extension is giving us great confidence. So this is this that was a trial in October 23, but clearly it's not not just a trial anymore, we will build our menswear as well. In addition to inclusivity, the other big USB is sustainability. Now, you know, unfortunately, the perception which comes to being a sustainable brand is expensive and the price points are higher. So what is your thoughts on that is, you know, so is sustainable brand is being sustainable with a higher price point? Is that sustainable? Or how should have, you know, how should brands probably look at this? Or how do you educate the customer? Yeah, so Simran, actually, you know, we don't call ourselves sustainable, we call ourselves conscious. And the reason is this, we want to be absolute honest with our customers. We are not 100% sustainable today because there are of course, wasted is happening. And as long as there are wasted happening, we will, but our intent is to be absolute conscious about our how we what are we making from our design language to how do we produce to how do we make that product reach the customer? So we call ourselves conscious. It's a journey. And it starts from a design language where we are saying we make minimal minimal looking products and in great quality fabric from a from a perspective of that it's going to last longer in your wardrobe for many years. And that automatically means that we are saying that we are saying no to overconsumption. And that means lesser dump in the landfill. So from our production processes where wastages are aligned as much as possible. The leftovers are used to make products like bandanas, stoles, masks were made during the pandemic to the last mile delivery where our packaging is plastic free. We avoid using any kind of plastic in our packaging. So everything is consciously done. So we call ourselves a conscious brand and not a sustainable brand because the day we are 100% sustainable, we will call ourselves 100% sustainable. We don't use polyester. We don't use fabrics which are not good for the environment. Coming to your question that are sustainable products more expensive? From a they are more they are slightly expensive because today I think brands should not call themselves sustainable till they don't till they don't have the certificate to call themselves sustainable. That is I think point one. Second, it's expensive to a certain extent but not to the point that it is not achievable and it customers will not appreciate it. So a lot of work has to happen in educating the customers, making the customers understand, believe, accept as to why they should pick a consciously made product. The day that happens and it is that journey is going very well in India I believe. There is a clear shift in the way consumers want to use products today. Hence that difference of perception of whether it is expensive or not will start changing. It's a game of accepting the why of why it's important to build on consciously made products. You just recently launched a new campaign. Can you tell us a little about it and the metrics you hope to achieve with it? Malang. Oh yes. So we've in fact just launched about I think not even 10 days back. So too soon to speak about metrics but the overall feedback on the campaign on our launch is extremely extremely well. Consumers are loving. Have you seen the campaign by any chance? Yes I did. Oh wow. So yes there's a great feedback on the campaign, on the storyline that we've built with every campaign we try to bring the True Browns woman closer to our consumers as to who she is, how is her lifestyle. So it's doing extremely, I mean the number of messages I've received after the campaign got launched gave me the confidence it's done a good job on this from just a small thing like too soon to say as I said it's just 10 days but the usual traction that we see on a new launch on this campaign we are seeing double the traction hoping that this will mature further and give us bigger returns and the more confidence to build this further but to start with as in I think it's a great start on the on the launch. I just have a couple of more questions firstly you know what percentage of your revenue comes from online versus that is from the e-commerce market places versus your Microsoft versus your own website and if you could also just you know guide tell me about how you know how much of it is still being primarily from women and you said mentioned the men's segment has seen a huge traction you've seen over there as well as international so you could just make us understand a little bit about how things are placed at the moment. So today our brand website is about 70 75 percent when we started as I said we were more market places because we were very you know so that time market places were about 80 percent or more and the website was very small today our own website is about 75 percent and international of this of the domestic of the own website business is about 25 percent so international is also very very healthy for the brand. For menswear I think it's not going to be a great comparison because it was a trial that we did our so the from an inventory of what was there in what the offering that was there in women's wear versus men's wear there was a lot of difference so I think we'll hold on to that number in terms of what the menswear contribution looks like for the brand we would let it mature evolve and then come to it but yes the initial traction the initial response was three times of what we had actually planned and vision is to keep our brand website as our key channel because we are not just we are not selling a product we're building a brand and we're building a story we want consumers to you know connect with us on the vibe of true browns of who this woman is what is she wanting to do and how she needs her life be a part of that then you know automatically love the product so brand website clearly because that means a lot of brand marketing a lot of content a lot of storytelling so brand website is going to be our key channel and yes we're going to trickle down into menswear get into more categories build jewelry further that is what the what our plans are for the coming year and finally you know when we are ending the financial year so what's been the growth year and year that you've seen and what can we expect what is the target that you're looking at for the next year so um f520 uh 23 uh we grew about three times uh of f522 this year we've grown about two times uh of the previous year and the next year we see about uh growth of about one 1.5 times um so yeah that's the plan as of now but hoping we cross we overdo these numbers uh thank you so much for your time it was a lot lovely talking to you and more power to true browns as you go ahead thank you so much thank you so much lovely talking to you