Hello everybody, welcome to my channel. It's Iwa from Bohemian Crafting and today I'm coming to share with you my stamping learning. I do watch so many videos with stamps, with stamping and sometimes I do feel overwhelmed because my stamping is not perfect and I'm still not strong with stamping and when I watch those videos where all kinds of beautiful backgrounds are happening I feel I want to do that, but mostly I do end up with kind of like mess which is terrible to look at and it's mostly ending in the bin. So today I would like to show you what I found this year, this Christmas. I do have here collection of stamps I shared with my ambassadors and we are using them and I do have one collection which I really like. I think if you do have the good collection of stamps then you can create magics really easy. You have this collection of these now I'm talking about Christmas, but I do believe it can be applied to any theme. If you do have good stamps which suits you, which suits to your feelings, to your style and you feel comfortable with them. Like I do have these, they do have beautiful style, beautiful images. They do have perfect fonts which I really like and I found that I can mix these with any kind of shapes. If I don't do it over, like too much. So I do have here a few things I would like to stamp and try if they will end up nice way which I will like. For today I'm gonna be using just two colors because that's where I do feel comfortable. And I'm gonna be starting just with this collection. This is by the way Woodware Collection Santa Post Elements. So grab your stamps and we're gonna try to do some magics. I do have here these two tags and I'm gonna start with the background. This it does have so many beautiful words. This has all kinds of Christmas or winter activities in the text. Really beautiful. Nice fonts. That's why I feel comfortable with this stamp. So I'm gonna start with probably this one. Although I will start with that circle and I will do very simple tag. But I do believe it will be something what I will like, what I will enjoy and what will don't be too much for me. So I'm gonna stamp just this with red. I'm gonna stamp inside my little tree because I like the tree from this stamp collection the most. It does have nice shape. It does stamp really beautifully. If I will see that, right? Just please forgive my stamping or my too inky tool. That's what I am saying. I do have quite heavy hand with my stamps. I need to learn how to be softer and how do not put too much pressure on myself or on my stamps. I'm gonna place this one here. And now that background stamp. And here I'm gonna do a little magic for myself. I'm gonna create template from this. I'm gonna place my little template over my stamp. Grab my background stamp and go. And I do have my tag done. If I will want to add something here, that will be probably just kind of like shades and splatters because I like that vintage style. So I'm gonna be using probably these and some earthy earthy tones because I will do this one in the vintage style. So I will go very easy with some kind of splatters and shapes or shades, not shapes. Shades in the corners to make it look vintage, but that will be all. And I will call this like finished tag. And maybe if I will really want to go like to Christmassy, I will add a little bit of glitter to that Christmas tree. But I don't have glitter ready to use yet, so I'm gonna call this one like my totally finished project. My stamping, easy stamping, where I feel comfortable with it. I didn't overload it. So I will feel comfortable to use this one. Here I do have this little tag. So first I'm gonna stamp 25th. Yeah, like this. I'm gonna try my little snowflake. And the background stamp. I'm gonna go over and around that snowflake. I'm gonna place it here. I'm holding it nearly in the air. And I'm gonna press here. Yeah, do you have that something? And I'm done. It's simple stamping with pressing my stamp just around. I do have this. So I'm gonna keep it this way for now. Maybe I will decide to go with little bit something more. I do have here envelopes and the pen on the size. I will use different stamps. So here on this one I will create kind of like Santa post envelope. And I will go again very easy way. So I'll go up here, Santa post, and create post marks this little fella. And I think I'm done with my Christmas little envelope. Just very simple stamping. And again, if I will wanna add something a little bit more, I will go with those earthy colors, those earthy tones. So I would use seal brown. And again, I would use just drops and shadows and distressing. Something like that. I will don't go too much. And it's just because, you know, I'm still learning something. And if I will overdo it, that will makes me do not want to stamp again. Do not learn to stamp again. So I need to go easy on myself. Do not do complicated or, you know, complicated designs. Which I really love to watch how they do became. But I don't like to make them just because I know I'm not there yet. And maybe a little bit distressing on the edges. And I do have my little bit grungy Santa envelope. Now I do have here the envelope and I would like to make this envelope fully decorated just with space for writing address. For that I need to create again some kind of template. I do have here piece of paper, 3 and 3 quarter by 2 and 3 quarter. And I think that will be big enough for writing address. I'm gonna take just paper tape, all it all together, stick it in the middle like this. This is less sticky than my double-sided tape. So that's why I'm using this one. My double-sided tape is sticking too much and I will don't be able to peel it off after stamping. So I'm gonna place it here just like template and now I can stamp all over it. So I'm gonna take my stamps and do some stamping. And I would actually use again these but mix them with some different patterns. So I'm thinking I'm gonna use this. This is collection from Creative Expression. And it's called festive flurry celebration. Really beautiful stamps. I'm gonna use this the other way. Thumbara. Here and there, like this. Now I think from this collection this is festive traditions Christmas past. I'm gonna be using bell. Which one? This one I guess. It does have two sizes of bell, one bigger, one smaller. Yep. And now this collection I'm gonna add other elements to this one. So I would like to have there two circles. One will be here, here, the part of it. And that's all. And these ways. Probably number because I like numbers.  Oh no, that will be too much large bright thing. Now I need to go with this one. But here I'm gonna be using only the... Earthy color. And I will hope for the best that it will be visible. I'll actually have that something. Which way it goes. I think those earthy thorns are sitting nicely in there. I'm gonna do same... I mean with the same color. I'm gonna do stamping with these textures. Now big reveal. I'm gonna peel it off. And I do have my envelope with Christmas theme. And very soft one. Done. I can put address here, put here stamp. I mean postage stamp. And send it. Look at that. Doesn't look bad. Here maybe I can do same stamping. Or I can just keep it this way. Or distress it even more to match it all together. I would probably distress it more. This white space here. Kind of match it all together. And it's easy stamping. I didn't overload it. And here I do have this large envelope. I'm gonna be using here these beautiful large warts. This is also creative expression. Clear stamps, festive flurry sentiments. And they are gorgeous. So I'm gonna create stamping around these warts. I'm gonna use Christmas of course. So how about put Christmas right here. Think this way. And then I'm gonna do Christmas. With the red ink. Hopefully I do have enough of red ink in there. We will see. With the black ink as well. Very weird colour now. I do have ink everywhere. Peace. Joly on this side. And you can flip it over and go somewhere. In the same distance with other stamps. I'm gonna be using greetings here. And again I'm gonna go with the red ink. Oh. Probably somewhere here. I would say. And we do have holidays. The holidays I'm gonna place around here. Yep. Nice stamping that holidays. That went good. That went really well. Okay. We do have base. Now I'm gonna take these small ones. And add their little elements. Benefits here. Do not open. And maybe here as well. My acetate. Here in the back. And I'm gonna add just this one. And now I can choose the ink I wanna use. I think I'm gonna try with black. I'm not sure how that will go. But I will try with black ink. And do same like I did here. And go around these. So this would be all stamping with darker colors. Then I will take again some of these textures. And I will stamp all around to create some textures. Splatterers. I'm gonna try this one. And I will see how that will go. And I think that would be all what I would do. Probably. Maybe I will do some shading. Or maybe I will kind of like make a mark. That it is like a ribbon. But with easy stamping. Where I will use just, you know, few colors. You can create beautiful things for your Christmas. And for your cards. And this is especially for people who are like me. And they don't feel comfortable yet with their stamping. And they need something easy to do. So I believe just two colors or three here in this case. That I do have that seal brown as well. So with just few colors you can create beautiful, beautiful images with your stamps. So go to have a look into your stamping stuff. Grab your stamps. And I hope you will enjoy your craft. Thank you so much for visiting me today and spending your time with me. I hope you found some inspiration. Thank you so much for all your support to my channel. Have a beautiful day. Have a beautiful weekend. Enjoy third Advent Sunday. And I will see you soon. Bye.


Hello and welcome to the Grand Line, review your source for everything One Piece. Today we are going to be examining combat in the One Piece world. As the Shona Manga, fighting is a key aspect of the series, and while characters like Luffy seem to be very adept at essentially improvising their way through battle, there are actually many forms of structured combat within this world. So we're going to do what we always do with everything in the One Piece universe and rank them. The criteria for this list is as follows. A martial art must be a formal practice used by more than one character. So for example, Luffy's particular fighting style does not count here, nor does Zoro Santoryu, even though a lot of students at his dojo seem to be attempting it. And that's pretty much it. So with that out of the way, let's begin. Welcome to the Top 5 Martial Arts in One Piece. A common response to hearing this term would be But Hashioken is actually a very special martial art practiced by the Chin Zhao family. Consisting of Don Chin Zhao, Sai, Buu, and you know I guess Baby Five is now technically a member by marriage, but she does not practice Hashioken as of yet. The primary aim of Hashioken is for the user to control vibrations around their limbs and use them to generate shock waves in a very similar manner to which the Goro Goro Nomi acts, except that Hashioken produces more concentric waves, while the Goro Goro Nomi just causes general seismic chaos. Furthermore, the Hashioken waves are focused and primarily applied to enhance a regular strike, such as size kicks. But this martial art can be applied to any limb, including elbows and heads, which I guess you may have noticed isn't a limb.  The main advantage of these attacks, according to Sai, is that they are unblockable and shatter most defensive items and techniques quite easily. In fact, the only real way to counter Hashioken appears to be by going on the offensive and unleashing a similar or even more powerful force onto the Hashioken user, such as the Daio's exploding punches. But all in all, Hashioken is pretty damn cool and well deserving of the opening spot. Best described as a fusion of Kapawera, Taekwondo, Savat, and general amazingness, Black Leg Style was founded by former pirate Zef, who was said to have been able to break boulders and even dent steel with his techniques. This art was then taught to the second and only other master of Black Leg Style in the world, Zef's student Sanji. As the name implies, the main force behind Black Leg Style are kicks, but you would be greatly mistaken in believing that this means this art ignores the rest of the body. On the contrary, this martial art puts great emphasis on repurposing body parts such as arms and hands in order to enhance the power, range, and diversity of the kicks themselves. But the really cool factor behind Black Leg Style is why it was created, which was as a means of preserving one's hands because the only two users in the world are chefs. As chefs, both Zef and Sanji take far greater pride in cooking than they do in combat, and so this phenomenal, yet efficient style has been developed. It all goes back to one of my favorite sayings really, restrictions breed creativity. And with Black Leg Style, we have some pretty huge restrictions, resulting in some pretty fine creativity. Stepping into the fray at number three, we have the Roku Shiki, which translates literally into the six powers. So as you may have gathered, this art is the mastery of six different techniques, which through combined use, allegedly give somebody the strength of 100 men. This art is prominently practiced by members of the Cypherpoll organization, who are kind of like the MI6 of the world government. In fact, all primary members of CP9- Bandam, of course, have achieved mastery of each of the six techniques, becoming devastating opponents for the Straw Hats to face during the Ennis Lobby Arc. With that said, the Roku Shiki are not exclusive to Cypherpoll, and appear to be widely practiced amongst the marines and even some sectors of pirates, with the most commonly shown moves being Soru and Getpoll. Both techniques that allow for heavily increased mobility, which can be applied to most other individual combat styles. The Roku Shiki also possesses fearsome attack techniques, though, including Shigan and Ronkyaku. Furthermore, there is one defensive technique known as Tekai, as well as an evasive move called Kamii. The idea is that with these six powers combined, you become a superhuman in every way, capable of powerful attack super speed and impenetrable defense, and should the occasion call for it, incredible evasiveness. And it would probably be fine to stop right there, but the masters of Roku Shiki can take this art even further and access a secret seventh skill known as the Rokogon, which acts as an ultimate attack of the Roku Shiki practice. Really, the only thing that Roku Shiki has going against it is style points. Roku Shiki moves tend to be very understated while providing maximum effect. So sadly, they just don't look quite as cool as the rest of the martial arts on this list. Number two. Okama Kenpo. In a very similar vein to Blackleg style, Okama Kenpo primarily focuses on legs. However, this particular form takes its roots from the art of ballet. In fact, according to the only known user of Okama Kenpo, Bonclet, in order to learn this particular martial art, there are three steps. Firstly, one must learn ballet. Secondly, one must learn karate. Finally, one must work at one of those places. Take note that the word those was said with quotation marks. Hmm, now very vague. But yeah, you can essentially boil Okama Kenpo down to a fantastic fusion between ballet and karate. So with that in mind, a user of this art form is capable of producing overwhelming force in a strictly controlled and precise manner. However, achieving the level of mastery required to make use of these techniques seems like a much more painful road than most martial arts and demands a body sculpted specifically for the art form. For example, when Bonclet uses his devil fruit abilities to copy another person's body, he is entirely unable to perform Okama Kenpo. However, in contrast with Blackleg style, Sanji was able to produce a lessened form of those techniques while he was still in Nami's body. Finally, I would be remiss not to mention that Okama Kenpo has a variation known as New Kama Kenpo, which was pioneered by Emporio Ivankov and practiced widely by the inhabitants of Kambaka Kingdom. This style generally retains the graceful qualities of Okama Kenpo but involves a much larger selection of brute force attacks. Pretty damn cool, I'd say. There is certainly one martial art that trumps it. Number one, Fishman Karate. This particular martial art is unlike any other on the list because it doesn't put any particular focus on the body of a practitioner. Instead, the true power of Fishman Karate is the mastery of water. Now, that might not sound so impressive at first, but let's remember that the one-piece world overwhelmingly consists of water and that, well, more than half of all humanoid bodies are composed of water. Yes, Fishman Karate can be used to manipulate the water within a person's body, allowing for much greater combat capability against opponents who are generally immune to blunt force. For example, Luffy, a rubber man, may as well be immune to non-haki imbued punches. However, he is very susceptible to being struck by Fishman Karate and for a master such as Jinbei, this can result in some pretty crazy stuff. Like that time, Jinbei practically one-shot Gekko Morio with Samagawara Seken. But even at the lower levels of practice, this martial art can be deadly. Another commonly used technique is the Uchimizu, whereby a user of Fishman Karate can transform even a droplet of water into a deadly bullet via the use of kinetic force. Plus, unlike every other martial art on the list, Fishman Karate appears to have quite a solid structure, involving belt progression and levels. For example, Korobi claimed to be a level 40 practitioner of the art, while Jinbei was known to have achieved a black belt in Fishman Karate while he was still a child. And to top it all off, it just looks so damn cool, managing to achieve both depth and style as well as substance. So with all of that said, there is no doubt in my mind that Fishman Karate deserves to be crowned the number one martial art in the series. And that pretty much does it for the top five martial arts in one piece. If you enjoyed this video, then feel free to like, favorite or subscribe. And if you are in any way keen on supporting this independent channel, then please do check out my Patreon, Discord server or Twitter. The links to it are in the handy description below. Finally, please do comment with your own favorite martial arts in the series. This has been the Grand Line Review, and I'll see you next time.


This study found that approximately 3.7 billion people worldwide are at risk of financial catastrophe due to surgery. This includes 81.3 million people who are driven to financial catastrophe annually as a result of the cost of surgery alone, with another 48.5 million driven to financial catastrophe due to associated non-medical costs. The burden of catastrophic expenditure is highest in countries of low and middle income and is disproportionately borne by the poor. This article was authored by Dr Mark G. Schreim, M.D., Anna J. Dare, M.B.C.H.B., Blake C. Alkaya, M.D., and others.


From the SiliconANGLE Media office in Boston, Massachusetts, it's theCUBE. Now, here's your host, Dave Vellante. Hi everybody, this is Dave Vellante, and welcome to this CUBE Conversation. I've been following trends in backup and recovery and data protection for decades. And I'll tell you, right now is one of the most exciting eras that I've ever seen. And with me here to talk about some of the trends and some hard news is Beth Phalen, she's the president and general manager of Dell EMC's data protection division. Beth, it's great to see you again. Thanks for coming on. Yeah, it's great to be here, Dave. It's always good to talk to you. Yeah, so there's been a subtle change in IT, even when you go back to sort of the downturn in 2008 where IT was largely a support function. It's really now becoming a fundamental enabler. Are you seeing that with your customers? Absolutely. The vision of IT being some back office that is segregated from the rest of the company is no longer true. What we find is customers want their application owners to be able to drive data protection and then have that compared with a central oversight so they can still have that global view. The other big change is for years, data has been this problem that we have to manage. I got so much data, I got to back it up, protect it, move it. It's now become a source of value. Everybody talks about digital transformation. It's all about how you get value from data. Yeah, and it's so interesting because it was there all the time, right? And suddenly people have realized, yes, this is an asset that has a huge impact on our business and our customers. And again, it makes it even more important that they can rely on getting access to that data because they're betting their business on it. So as the head of the data protection division, it's interesting, even the parlance has changed. It used to be when it was just tape, it was backup. And now it's data protection. So the mindset is shifting. It is, and it's continuing to shift, right? With new threats like cyber recovery and other challenges that are out there, protecting data becomes the core of what we're offering our customers. So let's talk a little bit more about the catalysts for that change. You've got tons of data, you're able to apply now machine intelligence like you never have before, and you got cloud, which brings scale. So this is changing the needs of customers and the way in which they protect data. I mean, as customers' data becomes more and more distributed across multiple cloud providers, multiple locations, it's even more important that they can answer the question, where is my data and is it protected? And that they can recover it as quickly as possible. And you're seeing things like DevOps, data protection strategies and data management strategies that are supporting DevOps and analytics applications. You also have new threats like ransomware. So it's a more fundamental component of cyber. Yeah, and you hear us talking a little bit about cyber recovery, the new product that we introduced last year. We can't just think about data protection as backup. We have to think about it as the comprehensive way that customers can get access to their data, even if they're attacked. So much has changed, everything has changed. Yeah, the level of innovation that we've been doing has been keeping up with that change. And that's one of the things that I'm most excited about as the president of this division. We've been investing in enhancing the customer experience and cyber recovery, as I mentioned, and expanding into new markets, into driving a new level of reliability and resiliency, building on the nutrition that we have, and of course, expanding into the cloud. So one of the things that hasn't changed is the fundamentals of I need to get my data back, I need to protect, I need to be trusted. So why is it, well, you guys make a big deal out of being number one, you're number one in all the Gartner Magic Quadrants and so forth. Why is leadership so important to customers? And what are those fundamentals that haven't changed? Yeah, so two questions there. First, leadership is so important because we have more experience protecting data around the globe than anybody else. And that means all environments, right, from the multi-petabyte major corporations to the shops that have maybe eight terabytes or 24 terabytes, we're involved in it all. So that experience is important. And then those fundamentals you talked about, lowest cost to protect, fastest performance, fastest backups, and resiliency, those fundamentals have to be part of any data protection product. So the way you guys are organized, you are in charge of R&D as well. You talked about innovation before. I wonder if you could talk a little bit more about how your R&D investments are translating into customer value in terms of price performance. So resiliency, speed, cost, what's going on there? Yeah, the biggest thing that I want to talk about and highlight here is how much our investment in cloud is enabling our customers to continue to have confidence that they can get the same level of digital trust that they've had with us on-prem, but now as they expand into the cloud for cloud disaster recovery, long-term retention, data protection in the cloud, that confidence comes with them. And we're doing it in a way that allows them to seamlessly expand into the cloud without having to introduce additional gateways, additional hardware. It becomes an extension of their data protection infrastructure. So the cloud operating model is very important here. What are you guys doing for, for instance, admins, application owners in terms of enabling self-service, for example? So we have the broadest application support of any company, and what we're doing is we're integrating directly with those applications, whether it be Oracle, SAP, you can go down the list, and then of course directly integrating with VMware for the VM admins. And that's not enough though, because if we just did that, you wouldn't be able to have one view of how your data protection policies are working. And so we pair that with centralized governance to make sure that the person in charge of their data protection for that company still can have confidence that all the right things are happening. So what does the data protection portfolio look like? How should we think about that? Yeah, three simple things. Data domain, our new integrated appliances, and data protection suite. Okay, follow-up question on that is, how do you for customers abstract the complexity? How are you simplifying their world, especially in this cloud operating model? Yeah, and simplifying comes in multiple stages. You have to simplify the first box to backup experience. We've got that down to an hour and a half, two hours and max. From there, you have to make sure the day-to-day tasks are simple. So things like two clicks to do a cloud failover, three clicks to fail back. Things like a single step to restore a file in a VMware environment, and then live movement of that VM to another primary storage array. That kind of targeted customer use case, simple process is core to what we've been doing to enhance the customer experience. Now you guys aren't really a public cloud provider, so you got to support multiple clouds. What are you doing there in terms of both cloud support and what are you seeing in multi-cloud? Yeah, and most customers have more than one cloud provider that they're working with. So what we do is we allow the customer's specific example right from within the data domain interface to select which cloud they want a tier two, and then they can also select other cloud providers of the same through the same interface. So it's not a separate experience. They can focus on the data domain, but then interact with multiple clouds. Awesome, Beth, thanks for taking some time here to set this up. We're going to hear about some hard news that you guys have today. We've got some perspectives from IDC analysts, but right now let's take a look at what the customer says. Keep it right there. Phoenix Children's is a healthcare organization for kids. Everything that we do is about the kids. So we want to make sure that all our critical data that a doctor or a nurse needs on the floors to be able to take care and see kids, we need to make sure it's available at any time. The data protection software that we're using from Dell EMC with data domain give us that protection. Our critical data are well kept and we can easily recover them. Before we moved to data domain, we were using Veritas NetBackup and some other technology. Our backup windows were taken upwards of 20 to 24 hours. Moving to data domain with the duplication, we can finish our full backups in less than seven hours. The user deployment for data protection software and data domain, it was very easy for us. Our engineers, they have never worked with data protection software or data domain before. They were able to do some research, work a little bit with some Dell engineers and we were able to implement the technology within a month, a month and a half. ECS for Phoenix Children's Hospital is a great technology. Simple to use, easy to manage, the benefits from a user perspective are tremendous. From an IT perspective, I can extract terabytes of data in less than an hour. When we get into a critical situation, we can rely 100% on ECS that we will get the information that the doctor or the nurse needs to take care of the kid. The data protection software and the data domain benefits for Phoenix Children's Hospital are great. There is a solution that works seamlessly together. I have no worries that my backups will not run. I have no worries that I will not be able to recover critical applications. We're back with Rhea Barrett, who's the Vice President of Marketing for Dell EMC's Data Protection Division. We got some hard news to get into, Rhea. Let's get right into it. What are you guys announcing today? We are announcing a basically tremendous push with our data protection appliances family, both in data domain and integrated data protection appliances, and the software that basically makes those two rock. Okay, so you've got a few capabilities that you're announcing, cloud, performance. Take us through at a high level. What are the three areas that you're focused on? Exactly, you nailed it, Dave. So three areas of announcement. So exciting cloud capabilities and cloud expansion. We've been investing in cloud over the last three years, and this announcement is just a furthering of those capabilities. Tremendous push around performance for additional use cases and services that customers want. And the last one, but not least, is basically expanded coverage and push into the mid-market space with our data domain 3300 and IDPA 4400. And this comes in the form of software that I can install on my existing appliances? It's all software value that really enables our appliances to do what they do best to drive efficiency performance, but it's really the software layer that makes it sing. And if I'm a customer, I get that software, no additional charge? If you have the capabilities today, you'll be able to get the expanded capabilities, no charge. Okay, so one of the important areas is cloud. Let's get into some of the cloud use cases. You're focused on a few of those. What are they? Cloud has become a really prevalent destination. So when we look at cloud and what customers want to do with regards to data protection in the cloud, it's really a lot of use cases. The three we're gonna touch on today is really cloud tiering. Our capabilities are on cloud tiering with long-term archival. So they're really trying to leverage cloud as a long-term archival. The second one is really around cloud disaster recovery. So to and from the cloud. So that's really important use case. That's becoming really important to our customers. And not, God forbid, for a disaster, but just being able to test their disaster recovery capabilities and resiliency. And the last one is really in cloud data protection. So those are the three use cases and we have enhancements across all three. Okay, let's go deeper into those. So cloud tiering, we think of tiering, oftentimes you remember the big days of tiering, inbox tiering, hot data, cold data. What are you doing in cloud tiering? Well, cloud tiering is our way of really supporting object storage, both on-premises and in the cloud. And we introduced it about two years ago. And what we're really doing now is expanding that coverage, making it more efficient, giving customers the tools to be able to understand what the costs are gonna be. So one of the announcements is actually a free space estimator tool for our customers that really enables them to understand the impact of taking an application and using long-term retention using cloud tier, both for their on-premise data protection capacity, as well as what they need in the cloud and the costs associated. So that's a big question before customers wanna move data. Second is really broadest coverage. I mean, right now, in addition to the usual suspects of AWS, Azure, Dell EMC, Elastic Cloud Storage, we now support SAP, we support Alibaba, we support Google Cloud. So really how do you build out that multi-cloud deployment that we see our customers wanting to do with regards to their long-term archival needs? So really expanding that reach. So we now have the broadest coverage with regards to archiving in the cloud and using cloud for long-term retention. Great, okay, let's talk about disaster recovery. I'm really interested in this topic because the customers that we talk to, they want to incorporate disaster recovery and back up as part of a holistic strategy. You also mentioned testing. Not enough customers are able to test their DRs. It's too risky, it's too hard, it's too complicated. What are you guys doing in the DR space? So one of the things that's, I think, huge and very differentiated with regards to how we approach, whether it's archival, whether it's DR or in cloud, it's the fact that from an appliance standpoint, you need no additional hardware or a gateway to be able to leverage the capabilities. So one of the things that we introduced, again, Cloud DR over a year ago, and we introduced it across our data domain appliances as well as our first entree to the mid-sized companies with IDPA, DP4400, and now what we're doing is making it available across all our models, all our appliances, bar none, and all of our appliances now have the ability to do fully orchestrated disaster recovery either for test use cases or actual disasters, god forbid, but what they are able to do is the three-click failovers and two-click failbacks from the cloud, so both for failback from the cloud or in the cloud. So it's really big and important use cases for our customers right now. And again, with that, we're expanding use case coverage to now we used to support AWS only, now we also support Azure. Great. Okay, the third use case you talked about was in-cloud data protection. What do you mean by that and what are you doing there? Yeah, so one of, again, the really interesting things about our portfolio is our ability to run it as an integrated hardware software platform or in the form of a software-only deployment. So our data domain virtual edition is exactly that. You can run our data domain software in virtual machines. And what that allows our customers to do is whether they're running a software-defined data center on-prem or whether they want in-cloud capabilities and all that goodness they have been getting from data domain in the cloud, they now can do that very easily. And what we've done in that space with this announcement is expanded our capacity coverage. So now data domain virtual edition can cover 96 terabytes of in-cloud capability and capacity. And we've also, again, with that use case expanded our coverage to include Google Cloud, AWS, Azure. So really expanded our coverage. Great. I'm interested in performance as well. Of course, everybody always wants more performance, but are we talking about backup performance, restore performance, what are you doing in that area? Perfect. And one of the things when we talk about performance, one of the big use cases we're seeing that's driving performance is that customers want to make their backup copies do more. They want to use it for application test and development. They want to use it for instant access to their VMs, instant access and restores for their VMs. So performance is being fueled by some additional services that customers want to see on their backup copies. So basically one of the things that we've done with this announcement is improved our performance across all of these use cases. So for application test and development, you can have access to instant VMs, up to 32 instant access and restore capabilities with VMs. We have improved our cache utilization. So now you can basically support a lot more IOPS, leveraging our cache enhanced cache, four times as many IOPS as we were doing before. So up to 40,000 IOPS with almost no latency. So tremendous, again, improvement in use cases. Restores, customers are always wanting to do restores faster and faster. So file restores is no exception to that. So with multi-streaming capability, we now have the opportunity and the capabilities to do file restores two times faster on-premise and four times faster from cloud. So again, cloud is a big, everything we do, there's a cloud component to it, and that performance is no exception to that. Okay, the last thing I want to touch on is mid-market. So you guys made an announcement this past summer, and so it sounds like you're doubling down on that space. Give us the update. Yeah, sure, so we introduced the data domain 3300 and our customers have been asking for new capacity points. So one of the things we're introducing with this release is an eight terabyte version of data domain 3300 that goes in scales up to 32 terabytes. In addition to that, we're supporting faster networking with 10 gig ease support as well as virtual tape libraries over fiber channel. So virtual tape libraries are also back and we're supporting with data domain 3300. So again, tremendous improvements and capabilities that we've introduced for mid-market in the form of data domain 3300 as well as the DP4400 which is our integrated appliance. So again, how do we bring all that enterprise goodness to a much broader segment of the market in the right form factor and right capacity points? I love it, you guys are on a nice cadence. You know, last summer we got this announcement, we got Dell Technologies World coming up in May, actually end of April now May. Very exciting. So looking forward to seeing you there. So much for taking us through these announcements. Yeah, thank you, thanks for having us. You're very welcome. Okay, now let's go to Phil Goodwin. Phil Goodwin is an analyst at IDC and IDC has done a ton of research on the economic impact of moving to sort of modern data protection environment. They've interviewed about a thousand customers and then had deep dive interviews with about a dozen. So let's hear from Phil Goodwin at IDC and we'll be right back. IDC research shows that 60% of organizations will be executing on a digital transformation strategy by 2020, barely a year away. The purpose of digital transformation is to make the organization more competitive with faster, more accurate information and timely information driving business decisions. If any digital transformation effort is to be successful, data availability must be a foundational part of the effort. Our research also shows that 48.5% or nearly half of all digital transformation projects involve improvements to the organization's data protection efforts. Purpose-built backup appliances or PBBAs have been the cornerstone for many data protection efforts. PBBAs provide faster, more reliable backup with fewer job failures than traditional tape infrastructure. More importantly, they support faster data restoration in the event of loss. Because they have very high data deduplication rates, sometimes 40 to one or more, organizations can retain data onsite longer at a lower overall cost, thereby improving data availability and TCO. PBBAs may be configured as a target device or disk-based appliance that can be used by any backup software as a backup target or as integrated appliances that include all hardware and software needed for fast, efficient backups. The main customer advantages are rapid deployment, simple management, and flexible growth options. The Dell EMC line of PBBAs is a broad portfolio that includes data domain appliances and the recently introduced integrated data protection appliances. Dell EMC data domain appliances have been in the PBBA market for more than 15 years. According to IDC market tracker data, as of December 20th, 2018, Dell EMC with data domain and IDPA currently holds a 57.5% market share of PBBA appliances for both target and integrated devices. Dell EMC PBBAs have support for cloud data protection, including cloud long-term retention, cloud disaster recovery, and protection for workloads running in the cloud. Recently, IDC conducted a business value study among Dell EMC data protection customers. Our business value studies seek to identify and quantify real-world customer experiences and financial impact of specific products. This study surveyed more than 1,000 medium-sized organizations worldwide, as well as provided in-depth interviews with a number of them. We found several highlights in the study, including a 225% five-year ROI. In numerical terms, this translated to $218,928 of ROI per 100 terabytes of data per year. We also found a 50% lower cost of operating a data protection environment, a 71% faster data recovery window, 33% more frequent backups, and 45% more efficient data protection staff. To learn more about IDC's business value study of Dell EMC data protection and measurable customer impact, we invite you to download the IDC white paper titled The Business Value of Data Protection in IT Transformation, sponsored by Dell EMC. We're back with Beth Phalen. Beth, thanks again for helping us with this session and taking us through the news. We've heard about, from a customer, their perspective, some of the problems and challenges that they faced. We heard about the hard news from Rhea. Phil Goodwin at IDC gave us a great overview of the customer research that they've done. So let's bring it home. What are the key takeaways of today? Yeah, first foremost, this market is hot. It is important and it is changing rapidly. So that's number one. Data protection is a very dynamic and exciting market. Number two is at Dell EMC, we've been modernizing our portfolio over the past three years. And now we're at this exciting point where customers can take advantage of all of our strength but in a multi-cloud environment, in a commercial environment, for cyber recovery. So we've expanded where people can take the value from our portfolio. And I would just want people to know that if they haven't taken a look at the Dell EMC data protection portfolio recently, it's time to take another look. We appreciate all of our customers and what they do for us. We have such a great relationship with our customer base. We want to make sure that they know what's coming, what's here today, and that how we're going to work with them in the future. Well, great, congratulations on the announcement. You guys have been hard at work. It is a hot space, a lot of action going on. Where can people find more information? Go back to dellemc.com, it's all there. Right, well thank you very much, Beth. Yeah, thank you, Dave. And thank you for watching. We'll see you next time. This is Dave Vellante from theCUBE.