It takes courage to run a business. Do you guys agree with that? If you run your business being scared or being afraid, are you going to have the impact that you want in this world? Well, I had all these slides and I have all this stuff and I really want to scrap that. I really want to give you a message that you really need right now. I really want to just throw all that stuff around and just really talk to you. I'm afraid that if I say the things I want to say and you need to hear, they wouldn't ask me back. And this is dead serious. So I'll intermix the same and I'll try to tone it down just a little bit unless you guys give me permission. You guys ready for this? I love the Olympics. I love to watch the athletes do what they do. I love to watch them be excellent. I've been to seven Olympics. Now, I did run a business where I was required to go to the Olympics and do business that way, so it was my choice, but I love the Olympics. You guys know about the high jump? Well, before 1967, they had very different approaches than what we know right now. If you guys can see this picture, he's hurtling over the high bar, but something changed. A guy came along named Dick Fosbury, the Fosbury flop. You ever heard of this guy? It's a great story in having courage, because he wasn't as good as the people around him. He didn't have all the talent, but he worked hard, but he also had the courage to do what was different, to step up and do what no one else was doing, even if people ridiculed him and thought he was crazy and thought it was funny and thought he was cute. You want your businesses to be called cute? But Dick took action. And in 1968, he got a chance to go to the Olympics because he was doing it different than anyone else, but not because he was doing it different, because he was getting results. And Dick had the courage to do that.  Gold medal, 1968. Well, what does this have to do with your business? I think it has a lot to do with your business, because most people don't have the courage to run their business the way they want to. They don't have the courage to go after the clients that they really want to work with because they're waiting for the things to come to them. Courage is everything.  So let me ask you guys a question. Do you anticipate just a little bit with each other? Be a little bit more interactive than most of the sessions? You guys want to play along with that? You guys want to make more money? So everyone wants to make more money. Who wants to do work that really matters? Does that pretty universal? Does anyone want to do work that doesn't matter? Right crowd. Get out a piece of paper if you guys would. This is just for you, just a little scrap piece of paper. You're going to write down just a few words, but I want you to actually participate in this. It is kind of a requirement. So have the courage to do this. You can use your phone. Now, I want to ask you this. I want you to really think just for a moment, I'm going to give you 60 seconds. Write down the one skill that you need to have the business you want. Just write down one skill that you think that you don't have that you want to add to have the business that you really want. So I can fix my slides. Alright, does everyone got it? Any more time? Can you pick a person next to you and tell them and you guys share what your one skill is? Just really quick. Alright. Somebody give me, what did you come up with? What are the main things? Presentation skills like Gina. Presentation skills like Hannah. What else? Time management. What else? Sales? Got it, love sales. Sales? Diligence. Diligence, what else? People talk to people. What was that? The ability to talk to people. The ability to talk to people, like me? Okay. Discipline. Better at marketing yourself. Better at marketing yourself? Something missing. Something missing. Is that a skill? People skills. One more. Networking. Networking. All of these are great for business and they're all required. And that's one reason why it's probably so hard to have the business you want because if you had all of those things the world is your oyster, right?  I don't even know who you are.  This crowd over here wants to hurt me. It's true. You all said some very great things and I helped my clients with pretty much all of those things. But that's not what you need. That's not what you need. So before I go into my message this is my Twitter handle. This is who I am.  I'd love to chat with people that would love to talk about business, talk about life, talk about the things that we're going to talk about today which a lot of it's about courage. Adam mentioned about my business leaders in the trenches. I came up with this business because I know how hard it is to be in the trenches of your business. I know how hard it is to work and not really get the results you want. Does anyone ever not get the results they want? Raise your hand if you've ever. Again, right crew. The thing about leaders in the trenches is it is a podcast and I interview some amazing people. I'm really honored to be able to do what I do. I'm actually honored to be here with you guys today to be able to share this message and really help you see yourself in a new way and hopefully, hopefully that you'll think differently about yourself and about the world. At a personal level, this is my son. We just recently did the Spartan race challenge. You guys know what these mud races are about? I'm going to tell you right now it's four and a half miles. That may not sound like a lot. It's like, I don't know, 30 something obstacles. It will make you want to cry. And I'm not talking about because it was cold. I think it was 32 degrees. And I did it with my shirt off if you can't tell that. And I thought that was crazy, but it's actually the better way to do it because you don't have the wet shirt clinging to you. I thought people were crazy, but what I had to go through and endure to that and the courage that it took for me to do every one of those obstacles and keep running and keep moving and keep going is a lot like running a business. In fact, as I was doing, I kept thinking about how hard it is to be in the trenches because I was literally in the trenches. And if you don't know what I'm talking about, does anyone ever run these races? Were you in the trenches, in the mud, the bar bar? That's what it's like to be in your business. So I want you to understand who I am and who I can, how, what I believe in. So, we came here to talk about how you could have the business you want. Like, I sold you on some title about authority. And we sold you on about having more sales or getting more money than the people around you. Did you guys read that description? We're going to talk about those things, but not in a direct way like most people. I don't have the sense that you need to do not what you need. You need to wake up. So, this is the three eyes of marketing. I didn't come up with this, someone else way before me came up with this. Influence, impact, and income. If you want to have a bigger income, you have to make an impact. You have to solve a real problem. You have to really make a difference. Everybody in sync with that? If you want to make an impact, you've got to have influence. They will never give you a chance to make the impact if you don't have influence. They will never give you a chance to have the project. They might even give you a chance to talk to them on the phone. So, you have to have influence. Now, these are a really good framework to think about for your business growth. And it takes courage to have each one of these things, but there's something missing. I told you there was one skill that you really need to understand and most people don't get this. It's identity.  Is the basis for you actually doing what you want to do, doing work that matters. And from there, you make money. And I'm proof of this. I spent a lot of years not making the kind of money I wanted to make in this business as a business coach. I spent a lot of years propping up my clients to make a lot more money, but then it started to turn. My income started to raise, and guess what? Their impact started to raise even more. So, it's pretty thrilling to see this and come true within my own business and then within my client's business as well.  It's not because you don't have some skill. It's not because you don't have something specific that you are searching through the books you read and the videos that you watch and the email list that you're on, the training that you go get. It's because you don't understand yourself. And when you understand yourself, you will get what you want. So, what we're talking about here is mindset. As a business coach, was it surprising that I'm going to talk about mindset? Probably not. But mindset is everything. Mindset keeps you from taking actions and it keeps you from doing the things you really want to do. It keeps you safe. Mindset is one of those things that if you don't understand your mindset the thinking behind what you're doing and how you're doing it and we can take sales for example. If you don't understand the right mindset to go into sales, you will fall and you'll keep falling until you understand what you really need to understand which is about how you should show up in sales. I usually tell this story and I'm going to try to be brief here because many of you probably know this. I know a few of you here. I have a few clients in here. I realized mindset was such an important element now when I look back. Adam was talking about my $1,000,000 businesses. Here's the truth behind my $1,000,000 businesses because it sounds really cool, right? In 2001 I started a business and I had 2 million, 3 million in sales. I'd have to go back and look at my tax returns with the exact number. And it sounds really good. Here's the reality. I doubled my profits the next year. So I went from 30 to 60. I continued to do that over and over and over. I went from 60 to 120. I went from 120 to 240. I went to 240 to over 400. Now, you may say well, he finally had the business he wanted. It's because I got my mindset straight. It's because I got I could get my strategy in order. And from there I got my confidence in order to be able to take and do the things I needed to do. And from there I got it all together. I had a business. In 2008 I did $1.3 million in profit for me and my partners in seven weeks. And this is before the launches and all the things that you hear about. This was real profit.  I'm sharing this with you because it was my mindset that changed. That allowed my strategy to change. That allowed my business to change. You guys get that? Well, I told you I was going off script. Can I get really raw with you guys or do you guys want the fluffy speech? We want fluff? Who wants fluff? Get out.  The raw and real speech that you really need to hear is that 80% of entrepreneurs are morons. It's true. I had a workshop the other day. You were there. You were part of this study. Sometimes. But I asked a group of people about how much of your work comes from you picking up the pieces from someone else's failed competence. Like, oh, yeah. But when I say 80% of morons, I don't remain you guys here. That's the people out there. The ones that chose not to come in here today. Those are the morons. But seriously, they are chasing everything. They are reactive to the market. They are waiting for referrals. I love referrals, too. The greatest sign that we are good at what we do is to acknowledge and trust us. But if that's all you have in your business, it's a problem. Most of my clients that come to me have a lot of referrals. And they still don't have the income they want. Because referrals come in when they want to come in. Not when you want them to come in. But 80% are morons. Here's the good news. You guys can be in the top 10%, 20%, or more. If you're willing to have the courage to decide what kind of business you really want and really go for it. If you really want to do this, if you're good at what you do, you can have that kind of business. You can go out there and get paid twice what the market pays. Whatever market you're in. I've never had a client that couldn't raise the rates. Why is that? Some of them raised their rates. How long did it take you to raise your rates? I really just did it. It was one conversation. Why did it take one conversation to raise your rates? Lack of courage. Confidence. How about you, Adam? How quickly did you raise your rates? Immediately. Why has the opportunity always been there but they couldn't see it? And you're sitting here right now you're in the same spot. And I'm not kidding. You don't even know your business. If you're getting referrals, if you're good at what you do and you feel like you're the best kept secret in your business. Anyone feel like the best kept secret? We got one hand. Somebody give this guy a check. It's a problem because you don't have the business you want. It's not because you don't have some skill. It's because what you see for yourself. It's how you see the world. This one should be easier depending on who you are. So write this down. When I raise my hand, I want you to come back to me. I'm not going to say a word, just come back to me because I want you to really think about this. What are the two things that you hope your clients say about you? And write those things down right now. They can be a phrase. You want to hear the exact same words. You guys done? Somebody give me some of the things that you wrote down. All is true. That's a good one. Good communication. He listens. Trust, valuable. Extra valuable. Worth every penny. Worth every penny. She helped me. Help me succeed.  Does anyone have on there I want to be the lowest cost? Raise your hand. Be honest. Does it have cheapest? I want to be like Walmart. Here's what I want you to understand here. That the reason that you don't have the business you want is because you haven't taken account to what the market is saying about you. Because when you want influence you have to shape what they're going to say. You have to shape this. How do you shape it? We'll talk about that in just a minute. But there's three areas I think that perception really comes into play. If you want to raise your rates and you want to have a stronger business and make more impact. Those areas are brand. Your brand is about how they see the work that you do, the service that you provide, the impact that you make in their market. Brand is not about anything other than what they say about you. It's their perception. Do you guys get that? You can do all the work in the world but it's what they say. Can you shape that? Yes. But it is say in return. The second part of that is value. We had a couple of people talk about being valuable. I am huge on value based pricing and charging what you're worth not by your time but by your impact. It is huge. If you don't understand that you will stay stuck. It's not for money. If you think about it in any shape, form, or fashion about I have an hourly rate and it's going to take me so many hours to do it and you multiply those things out it's a problem. Value is not your perception. It's your client's perception. Does anyone not understand that? I've had clients that don't understand this so I'll explain it just a little bit. When you are creating a project for them or you're talking about the project that they're going to create you can't give them the value. You can help them understand the value by the questions you ask but they have to tell you what a client's worth they have to tell you what a lead's worth they have to tell you what this feature will be worth to their business but it's in their words not yours. If you give them the words and the value you are likely to get resistance. Oh this is worth a thousand dollars. Who says? They have to say it. That's what I mean by perception in their value. The other part to this is authority. How they see you as an individual. I don't care if you're running a company or you are the leader of a team with many leaders. How many leaders do we have here? It does. I was just about to say this. Claudia is still in my thunder here. Every one of you should think of yourself as a leader so it's a little trick question but how does the market perceive your authority? How do they perceive the value that you bring and the services you offer? Those are the three areas of perception that you need to understand and be aware of so that you can have the business you want so that you can make the impact that you really want to make. Do you guys want to understand value a little bit better? I've got some free training if you wanted to do this.  The name of my company is what? Leaders in the trenches. You will get put on a completely free set of videos about value and how you can understand your value how you can help your clients understand the value and how you can charge more money. Does that sound pretty cool? I give away a ton of free stuff in my business. I actually believe that helps my authority by giving away as much value as I can in a free basis before I actually ask for anything in return. Do we have any podcast listeners here for my podcast? One, two, three, four sometimes. It's all free. I've interviewed 141 people well more than that people about their business and about how to move forward. All that's free. Do you guys need this anymore? If you get on this list I'm going to send you the training on understanding your own value. So here's the biggest question of today. What are you afraid of? What are you guys afraid of? Rejection. Failure. What else? Not making enough money. How much time left? Much time left. Is that to make a difference or make the money? Or both? Fear is what gets in the way of you having exactly what you want. There's quite a few fears. I'm going to go over here today because I want you to really understand this. I think when you understand fear you have a better chance to build courage despite the fear. The fear will never go away. I'm standing before you I've been doing this for five years. I ran a business for ten years before that. I ran a business in corporate America ten years before that. Do you think that I have reached different levels of fear within each of those steps? Back when I told you the story of me working with my coach before and raising my profit over four years do you think I had new fears that would come up every time? The answer is yes. So how you deal with the fears and understand them will really help you. The fear of failure is huge. Right? The fear that it will not work out the fear that it will be not as you want it to be keeps you from taking the actions. A lot of people play small and play in their comfort zones because it's safe. Even though they know that's not where they want to be. But you your fear is the fear of losing what you have. I had this one. I lived this one and I know this one so well. I know this one to the core. Because I told you I ran a business before and it had multi-million dollars in sales and I had finally figured out how to make that profitable. Okay? And when I did that I had reached a level of safety and security within my own business that I was afraid to let go of. Yet there was something inside of me about my purpose that was not allowing me to come out. That business is about money. Everything was about money in that business and it pained me. My wife would come to me and say why don't you just change businesses? Like it's that easy. I had an identity with what I did. I was a market leader. I was making millions of dollars and I had the chance to continue that for as long as I wanted to. I would never give up on that. So I'm sharing this with you because here's what happened. I had to lose it all to be able to make the change. I had to lose three million dollars in one day. If you guys don't know the story this is the point where they go, I was gut wrenching, painful. I curled up in a ball. There were days I didn't get out of bed. Was I afraid? More than ever. I had lost my confidence. I lost my house. I lost my business. I lost my savings. I lost everything. There's probably a lot of questions in there. I won't get into it here. I have nothing to hide but I have so much more to say. But I did lose everything. But don't look at that as something bad because actually it was a gift. I never would have given up that other business the success I had, the money I was making had I not had it pulled away from me. And I get to do this today. I get to be here. I get to make a difference with the people I work with. I get to make a difference with the people that just listened to my podcast. This is what I'm supposed to be doing.   Another part of failure or failure, if I get it right is about really what people would think about you.  There's some smiles over here. Everyone's afraid to raise their hand because they're afraid of what people might think about them. It all comes back to that. When I lost everything what do you think I was afraid of? What would my family say? What would my friends say? What would the world say about me? Those are all stories that I made up in my head. Did I lose some friends out of what happened to me? Yes, I did. Were they really friends to begin with? No, they weren't. You guys know that. But it's hard when you're inside of it. I recognize that.  You have to move forward. You have to figure out what is it going to take for you to have what you want. I haven't said wordpress the entire time today. Is that okay? Is that like the quota that you have to say it once? They don't invite you back unless you talk about wordpress. So what does all this have to do with it? No. They don't invite me back. They don't invite me back. But if you want to be a leader in your market it is no longer good enough to say I just build websites. I started to have a little exercise and I was going to do this and I still think it would be funny to bring people in here and have them say what they do give their 60 second elevator pitch. The reason I think it's funny because I've done this in rooms before where we've had 12 people and all 12 of them say the exact same thing and the 12th one goes just whatever he said and I step back and go do you guys see that as a problem? How can people make decisions about your own value your own influence your own impact.  I did this with you because this is critical. When you decide to be a leader it takes courage. When you decide to be a leader you have to face the fears that keep you exactly where you are even if those fears are that you're not good enough that you're not worth it those are the inner critic talking that inner voice rarely ever props you up and says go for it does it? Even if it's not good for you even if you don't like the way your bank account looks right now it's because you're not willing to face your fears there's three things I'm going to leave you with today that I want you to really embody and most people won't understand them and there will be resistance if there's resistance I'm going to ask that you really understand where that resistance comes I'm a crock pot the first one is you're going to learn to let go of blaming others the first time I heard this I didn't get it I thought it's not me it's them the reason I don't have the business is because they're not paying me what I deserve I'm not going to ask you to raise your hands I know the answer I wasn't willing to accept that it was me I wasn't willing to accept it was my responsibility to make the sales calls honestly I wanted them to call me I wanted the referrals just like everybody wants and I get referrals at one point in time this guy over here Adam introduced me had referred five clients to me that were paying me a pretty good amount of money five people from one person I thought I was living the large life so thank you Adam but that's the comfort zone that you play in if you wait for referrals you're waiting for someone else to give you the business you want you're waiting for it to turn around did anybody listen to Jason Swank yesterday talk about hope I'm going to tell you a story about Jason in a minute blaming others is a huge problem to your success are you willing to step up and say you're giving them the control that you need to have what you want it may take you a while to understand that but I'm planning the seed right now when you take full ownership 100% responsibility of your own success you gain the power do you guys get that you can say yes whether you do or not it's essential to you making the influence the impact and the income that you want I don't care what business you're in I usually ask this how many designers do we have hardcore businesses design development other what are some of the other businesses content project management what else marketing consultant all of this applies to each one of you don't think you're immune the next one is letting go of trying to serve everyone you can't be all things to all people when I started my podcast honestly I think people got tired of me saying this that you needed to niche your company and so I don't say the word niche as much I talk about being a market leader but you cannot be a market leader trying to please everyone do you guys get that it's no fun trying to please everyone you water down your message you water it down so that you become irrelevant you think you're trying to cast a big net and you're really just hurting yourself because you don't have the courage to stand up for what you believe in you don't have the courage to go out there and get the business that you really want and do work that matters the other thing I don't have a slide for it so this is not the right slide I told you I changed this the other one is I have the unique fortune to be able to be a third party perspective to many people's businesses I've also interviewed all of these incredible seven figure business owners bestselling authors and speakers and things like that do you think that gives me some credibility to share with you do you guys accept that what I've noticed is the one thing besides identity that they understand is they understand that they have to take action they have to let go of being perfect and procrastination now you may say I don't have that problem but I once did a little experiment with some clients who called it low hanging fruit Derek you did this didn't you four people on the call I told them if you want to add more income to your business do you guys want the little exercise we'll see if you're willing to do it right is go back over the last six months of everyone who said no to you and get back on the phone with them I like you you're writing it down it's an action taker add to that all of the people who said yes to you but you haven't talked to in three months so there's two groups it would make sense that you already know what's going on with the people that you did work for but honestly I worked in an agency I know that you move on to the next thing the next client the next project I know what happens the four people that decided to do this exercise with us everyone accepted we're going to do it got amazing results one didn't one of them got like a $15,000 project one of them got like five or six meetings that led to over a hundred thousand in sales do you remember what you got Derek he got a he got a couple of projects at it like small projects but he did the work right the fourth one what do you think he did nothing his words back to me were I was waiting for it to be perfect he didn't have the courage to do what he really wanted to do he's probably still waiting and this was over a year ago and I say this honestly he's probably still waiting for it to be perfect excuse me you're right I won't argue with that so here's my story of Jason Swank and some of you guys may know this in here I won't give you the full story because there's lots to it I used to work for Jason Jason headhunted me through LinkedIn he just reached out and said will you be my VP of sales I said maybe and it made sense it was a good opportunity and I like Jason and I started working with Jason and I helped him do some of the things that he talked about yesterday a lot of the steps a lot of the things that he shared with you he would tell you that they came from me bringing into his company and I am proud of him because when I went out he sold the company I helped him get to the point where he could sell the company and so I was able to go out and be a coach myself it was what I really wanted to do I didn't want to work for someone else it was part of me Jason 18 months ago honestly 16 months ago called me up one day and said Jean do people sign up on your list on your website and I said yeah they do all the time and he goes shit what am I doing wrong I got 7 people and one of them is my mom he even joked his mom comments on his blog I'm sharing this with you because in 18 or 16 months the conversations I had with Jason as a coach to a client he took action he doesn't have that fear thing that a lot of people deal with because he sees everything as a test I sent him a video the other day and I put a lot of work in this video and I said what do you think really engaging it's a good start and I started thinking that's the way he thinks everything is a test he took action he got leaders in the trenches.com forward slash 1-3-0 and he'll tell you in his own words that in January he did 51,000 in sales because I helped him become a market leader he's got 5 streams of income he's paid international speaker all because he had the courage to do it he didn't blame anyone else and he took action I asked my wife one day why do you think Jason is so successful because he takes action he's not afraid to fail he's not afraid to do anything other than put it out there you may seem like I'm telling you a lot of stories about my clients it's because I'm proud of my clients I'm proud of the work they've done but I have that unique perspective that it takes to be successful that it takes courage and not willing to take full ownership into what you want if you don't have what you want right now it's because you don't understand something you don't understand something that is keeping you on track so I'm getting the time signal what is your next step what is your absolute next step write it down if you're procrastinating on something you don't care what it is what will it take for you to do that one thing that will put you on the journey to having the business you want to do work that matters don't leave here today without writing it down and in my opinion if you want to take it to the next level sharing it with someone that you care about that cares about you that is willing to hold you accountable to whatever that next step is and if you have any questions that we would like to talk to me about your business if you're really serious about taking it to the next level I've got a few spots that I open up in my schedule I'm really busy these days which is great but I also know that I want to give back if you have a question about your own leadership about your courage about your mindset about your sales, about your strategy about being an action taker then come up to me after it's over and see your business card and my office will schedule time with me does that make sense and we'll skip that one if you guys do want to have that conversation with me I've got a free gift for you which is what I call the profitable avatar it's an exercise I run my clients through about being a market leader and about knowing who they serve and about being exactly what they need to be and understand that person so that you can serve them to the highest level possible and I'll give that to you completely free I normally sell that for like $197 but I'm going to give it to anyone who wants to have that conversation with me alright this is leaders in the trenches as I look at this I realize something I changed everything in this message my slides aren't out there yet I will make it work tonight but I put this up here because I want you to stay in contact in contact with me you're afraid okay push too hard I'll give you a question so if you lack if you lack clarity and you just start throwing everything out there you're all over the place so there's no consistent message right basically if you lack clarity you shouldn't be throwing everything out there in my opinion a lot of people think that you have a business that just does stuff until you figure out who you're going to serve and I did that for the first four years of my other business and as a coach I realized that I didn't have to do that I could literally claim that I want to work with web design and so I did that I did some research so I actually walked my clients through a process of how do you select who that market is when you're clear about that then you can create a message that exactly serves them but here's what gets in the way most people are too scared any other questions I don't know if this is a male thing or a female thing but is there a difference between the personal identity and the business identity as a guy I tend to think of myself as a person and closely related to my business so when I lost everything before I was shattered is that bad or good I don't know I think they're intertwined to a degree because we're talking about authenticity these days we're talking about being a real self do you think I had a script for this or do you think it was just something that comes from my heart it's because it comes from my heart so does that answer your question one more question and I got one final thing to say to you guys job and you still want to do something on the side how much longer do you think that delays you're having the business you'd like and of course it's kind of an industry who else is in that boat okay it is tough especially in this day with LinkedIn and all the stuff you want to do say you have a sideline business and you can't put it on LinkedIn that becomes a problem if you have a sideline business where you can run it completely separate until you get to a point where it becomes a problem it's really a problem but there's something that goes on there's some conflict with do I 100% agree with just going out on my own so my personal perspective as quickly as I can I'm going to prove my business and then I'm going to do whatever I can I'm going to make a strong enough commitment to make that my business and in my case I took money out of my 401k it pained me a little commitment I wouldn't have the business I wanted so I did the coaching thing on the side for about two years and it was horrible because what people saw in me was two different things two different messages that's the reality of it can you do it yes can you when you get to the point that you are successful you're going to have to make a decision in April of last year so he stood up here this year and talked about his business if you guys heard that you understand this but in April of last year he had a job he was executive of a company he was a CIO and his boss pulled him in last April and said make a decision this side thing or be an executive with my company you have to choose and Jason is like I don't want to choose he goes you have to choose alright now choose the other thing and the guy goes what the hell is this business you have he said I got this amazing business coach he made he's like I made $16,000 last month which was more than his salary so I wanted you to know that and you guys can come up and ask me questions afterwards here's my parting words you guys ready it takes courage to have the business you want it takes


so here with Nordic and you have the ARM Cortex M33 product right here yeah so hi so who are you so my name is Paul I'm with the product manager team in Nordic so here at Embedded World we are highlighting some of our new products so this is this is one of the first M33 right there yeah so this is one of the absolutely first M33 this is a very nice device we are running M33 we have all the features on the M33 and we also include the crypto cell from ARM so we are able to run very nice and high-security applications on it it's actually PSA1 certified already and you have different versions of it no so we have one version of this but these are different kits that we have today so this is the DK this is available today it comes with with the 9160 together with a Bluetooth device you can do bridging with it very easy it's expandable with Arduino connectors this is a new kit that we're coming out with later this year this one is a much more compact form factor is like this on the other side no it's built on the same kind of thinking as we did when we did the when we did it for the Bluetooth this is the thingy 52 this is gonna be the thingy 91 they both have the same kind of features except this one is Bluetooth connected this is LT connected direct connection to the cloud look inside somehow yeah I can try to open it up for you it includes a lot of different sensors most of them are on the back side here so this one has nine degrees of freedom so it's got accelerometers gyros compass it's got air air quality sensors it measures temperature humidity co2 levels you can even pull it out of there or it's difficult very difficult to get it out okay it's made to stay in it's made to stay in yes so with all of the sensors on the backside of the board here so you can see it and this one also includes the short range here so you got a 52 840 here as well so we're gonna do bridging to blue to blue to try to sync be so you can demonstrate a lot of different kind of systems with it and this one actually hooks up directly to our cloud so you'll be able to read out the sensor data directly from it when you when you enable it just plug in the card and you up and running so power consumption is good what kind of power consumption do you have it's called the nr 91 60 yes so this one is running on on LTE so it will depend a lot on the connection timing timing you're running so if you're running it with a low duty cycles you only report in once in a while you will see that it will run around 15 microamps if you connect every 10 minutes this is the size yes so it's by 10 by 16 it will it will use around 15 microamp if you run it every 10 seconds if you run it every no 10 minutes if you run it every 20 seconds you're running half a milliamp so you can run really low power applications with this one so this is a big deal for the future of IOT is it yes this is definitely a big deal for the future it will enable you to spread units out all over the the place and run them from batteries and still be able to connect to the cloud so you have longer battery life more security yes and isn't it a typical kind of size or it's a little bit wider than it's not so squarish or so if you're looking at this one is significantly larger than what we get with with the Bluetooth devices which are smaller but if you look at these ones compared to other BLE devices in the market now our LTE devices in the market this is significantly smaller you don't find anybody with this size with this kind of complexity inside if you if you're looking at SIM card right here yes there's a SIM card right here on the other board here so this is a standard standard SIM card this is basically because we want to be able to use it all over the world so this package has a modem yes so it's an application processor and a modem inside you make the modem yes so everything is built from our sides we are doing the entire design on our side have you done LTE modems before no but the team who has who did the device has done quite a lot of them so they know how to do it they've been doing probably two three four generations of cellular modems in the past what did you acquire LTE modem company or we there was a lot of LTE expertise available in Finland after Nokia closed down so we have a large design team out of Finland who does all the work for us but Nordic semiconductor is based in today we have most of the engineering in Norway we have we have a huge team in Finland as I said and we also have are doing quite a bit of engineering out of Paula now nice it's really really hard to get it out right yeah I won't give me a little bit of time I won't see if I can get it out without snapping a nail yeah I don't want to okay let's try it maybe one of your friends has like an already opened one you have like an opener for this one not for the beer nice so what do we see on the other side here so if you're looking at here on this side here we got we got the LTE device we got the short-race right BLE thread Zigbee on this side here we got all of the sensors we got the antenna matching circuitry and so on and the senses on this side is motion sensor is environmental sensors nice and then there's just a battery and it's battery and it's got a multicolor LED here so you're able to show the status of it and so on what's going on with it so most compact LTE device and most compact IoT device in the market LTE device in the market today also the absolutely lowest power consumption in the market today and again we have the application processor on board so you don't you only need this device to be able to make a complete system so how many are you gonna sell of these we are planning to sell a huge amount of them hopefully in the millions for this the pricing depends on the volume as always if you go to the key today they will be sampling at around $25 a piece but of course in volume say with LTE with LTE yes $25 a piece with LTE and this is a kit to develop not as that's the device itself the device itself yeah the kids that the kid pricing is not determined yet we were still looking into what what we were able to provide them for but our goal as always is to provide the kids at a minimum cost so that we can get as many customers picking out like $26 or something I think that the black the black one is actually going for 30 39 this one is going to be a bit more expensive this one this is the Bluetooth the short-range 30 one do you say this one is 39 39 in resale and this one is going to be a bit more expensive but we always try to make them as cheap as possible and what does it say winner of winner of best device so we have the best product and that's for the 91 60 cool all right so looking forward to a 5g solution right 5g is something that we will consider over time but right now 4g with the low power modes there is is the focus for us


On August 21, 1939, William Buddy Evans, Edward Gattis, Otto L. Tucker, Morris Murray, and Clarence Buck Strange, ages 19 to 22, were arrested at Alexandria, Virginia's only public library. The five young men were charged with disorderly conduct when all they'd done was request a library card and sit down to read. This quiet act of rebellion was the nation's first recorded library sit-in. It was the first recorded direct action sit-in protest for black access to a library. Sit-ins had occurred as early as the 19th century, so this was not a new phenomenon, but it was the first time an effort was made to integrate libraries, recognizing their importance as learning instruments. The city of Alexandria opened the doors of its first library located on Queen Street in 1937.  Despite being tax-paying city residents, he and his brother Otto had to travel to Washington, D.C. to use a library that allowed black patrons. The sit-in was organized by Tucker, who also defended the participants in court after their arrest. Eight months after the sit-in, the Robert Robinson library was built for black patrons just blocks away. This meant the black community would have a library, but one that was clearly inferior to the one on Queen Street. There were racialized differences in the two libraries. The white library, when it was constructed in 1937, contained, for example, 10,000 books. In 1940, the city built a library for blacks, but it was very, very much inferior to the Alexandria library. It, for example, only contained about 1,500 books. In 1940, the city opened the Robert H. Robinson library, which was a segregated facility for African-Americans, and being in this space, you can see that it's actually not a very big space. So you imagine it with bookcases around the wall, an area for the librarian to sit, tables and benches and chairs, and I think there was even a little janitor's closet. It was not a very big space, I think really probably about 700 square feet of space for the community. The judges in the case of the sit-in never ruled on the charges of disorderly conduct, let alone the constitutionality of denying them entry. And while the existence of the Robinson library finally provided some access to books, African-American community members did not forget what happened at the larger public library. Even after the library system was fully integrated in 1962, families were unsure about sending their children to the once-whites-only library. Today, the city of Alexandria continues to remember the events of the sit-in. There are plaques located in many places that were part of the sit-in story, and the building that once served as the Robert Robinson library houses the Alexandria Black History Museum. The museum has held commemorations and curated exhibits, and the library holds yearly events to memorialize the sit-in. And as we prepared for the 75th, then we decided that we would celebrate it as a system. Every single library branch in Alexandria celebrated the sit-in anniversary. And in 2000, Alexandria City Public Schools opened the doors of the Samuel Tucker Elementary School. Tucker's vision and the protesters' courage continues to inspire. And just like Samuel Tucker and so many others, we are still fighting for equitable access, autonomy, and agency in critical learning spaces like libraries and schools. New America's library sit-in project aims to highlight the examples set by civil rights pioneers like Samuel Tucker, William Buddy Evans, Edward Gattis, Morris Murray, Clarence Buck Strange, and Otto Tucker. It was a challenge to the authoritative perspective that library access was reserved for whites and that blacks did not deserve admission. They could not learn, they would always remain ignorant, and so there was no need to provide them with library access. Today's political and social climate presents an opportunity to confront and learn from our past in order to inform the future. By elevating the story of the library sit-in and highlighting the work of the community leaders who are keeping Samuel Tucker's legacy alive, New America hopes to inspire other communities to do the same introspective work of understanding our past to create a better tomorrow. And I just feel so privileged that I get to tell their story and share their history and share it in a way that connects people with understanding about the core of basic civil rights and how it is so important to everyone in this country to have those rights. For more information on New America's library sit-in project, visit our website.


Enbridge Energy is under fire after announcing plans to abandon one of its pipelines in northern and central Minnesota. Clayton Castle joins us live now from our branded studio with the details. Clayton? Thanks Dennis. Enbridge's plan to abandon the line three pipeline has been controversial from the start and today at a church in Grand Rapids members of the community opposed to the plan responded. We would like pipeline number three should be decommissioned not to be abandoned but to be removed. Reverend David Anderson was just one of many who came out to St. Andrews Church in Grand Rapids this afternoon to call out Enbridge Energy for its plan to abandon its line three pipeline, a plan that local landowners are opposed to. I think that the money that they made they should put back into it a little bit and have some respect for us. We allowed them to go across our property. A new study released today by Minnesotans for pipeline cleanup outlined the different results and consequences of abandonment including from an economic standpoint as well as environment and wildlife standpoint. We have a lot of wildlife. We don't want that tore up by oil spills or anything. I want Enbridge to clean it up. Cleanup was a common theme of the gathering as a fear of spills and leakage from oil, rust and other chemicals left in the line had the concerned citizens on edge about the abandonment of pipeline three. According to today's study the only benefits of abandonment are that it's only less disruptive to the environment in the short term and it saves Enbridge billions of dollars. Remove the pipe. It's good for Minnesota taxpayers. It's good for the environment. It's good for the economy because it will create 35 million dollars worth of high paying skilled labor jobs. And with Enbridge lines one and two older than line three this may be far from over. Essentially we are living in a giant science experiment. A game of let's wait and see what happens and let's cross our fingers hoping that whatever the outcome in is will be safe and inexpensive. We reached out to Enbridge for response at today's gathering and we received a statement saying in part Enbridge has been operating in Minnesota for over 65 years and we value our relationships with the landowners, organizations and communities along our pipeline routes. We are continuously engaging with our stakeholders and are always willing to talk and listen to any concerns. You can read Enbridge's full statement on our website at lptv.org. Dennis. Alright thank you very much Clayton for that live report from our Brainerd studio tonight. Now today's study also noted that this is the first legal deactivation of a pipeline in Minnesota history. If you enjoyed this segment of Lakeland news please consider making a tax deductible contribution to Lakeland PBS.


So here's something I've been thinking about. I wish someone explained this about the Holy Spirit to me when I was a new believer. The Holy Spirit isn't just a force or a feeling. He can be known as a friend. He's a person who has a mind, feelings, a voice, and a will. He's God, the third person of the Trinity. Now, this is important to know because if you view the Holy Spirit as a force, you'll want to use him. But when you realize he's a person, you'll want him to use you.  You know that you're never alone.  And because he is a person, you're mindful about not grieving him.


I'm ready and we're live all right, so we have some video. I'm gonna record now also audio That's my name don't wear it out right and Bryce you're recording your audio right there Sam So it feels to me like we could just start a show are you saying that we That was a good check by the way Right, so what was I saying? Oh you were saying I was born ready. Yes All right, and with that I'm going to logo. Good luck everybody. Have a good show. Thanks. Oh Wait, okay This podcast is made possible by listeners like you at patreon.com slash ace detect offer void where prohibited Your mileage may vary product may contain nuts This is the Daily Tech news show for Monday August 17th I'm Veronica Belmont Tom mare is out on assignment this week and I am joined today by my fabulous friend mr Roger Chang Roger. How are you? I'm good a little warm unseasonally actually notice seasonally warm It's not unseasonally warm. It's seasonally warm. It's seasonally warm unseason. It's just a word would be for We're not used to this in San Francisco We're not good with the temperature and the humidity and the whatnot But yeah, it's been it's been really warm. Hopefully you guys are comfortable wherever you guys are out there in the world Missing Tom Merritt, but yeah, he's gonna be gone all this week So we're gonna have a great list of hosts for Daily Tech news show and special guests We might even try to start a cooking show unbeknownst to Tom Tom doesn't know this. No Tom love surprises. I'm sure I'm sure you'll know They'll be one of the dishes we make All right. Well, let's jump right into the headlines The New York Times published a long article this weekend detailing some of the hardcore Workplace policies at Amazon comm according to sources Amazon workers are subjected to purposeful Darwinism And are encouraged to tear apart one another's ideas and meetings work long and late and send secret feedback to one another's bosses Which employees say is frequently used to sabotage others The article also reports that some workers who suffered from cancer Miscarriages and other personal crisis said they had been evaluated unfairly or edged out rather than given time to recover After the article was released Amazon CEO Jeff Bezos sent a memo to his workforce saying the article doesn't describe the Amazon I know or the caring Amazonians I work with every day Bezos asked his employees to report any examples of the abuse of culture described in the piece to human resources or Directly to him. He gave his email in the memo as well We'll be talking more about this in our discussion session later in the show Although I will say for anyone who wants to imagine Montgomery Burns From the Simpsons saying this article doesn't describe the Amazon. I know or caring Amazon. It's like I have I have literally an arm length's worth of stuff to verbiage on all right Tech crunches reporting that Google's next version of its Android operating system is called Marshmallow The most recent update Android 6 developers get me that the next version of Android is almost ready for consumers But doesn't have a release date just yet in the Daily Tech news show predicts a sudden wave of clever marshmallow puns Metaphors head into your RSS feed starting right now. I have a feeling that things are gonna get a little sticky around here It's begun The Verge may have stumbled upon a leaked photo of what might be Google's revamp Nexus 5 Google was rumored to be working on new models with partners Huawei and LG to make two new Nexus smartphones The picture which first surfaced in the Nexus Indonesia Google plus community shows the LG logo on the back of a white Nexus device The back also features a camera lens and a circle that looks to be the rumored fingerprint scanner No date has been set for either phone. I want a new phone I want a new phone and I I always wanted the Nexus 5 and they discontinued it and Then they brought the Nexus 6 is like, oh, this is gonna be cool And then I saw the size of the Nexus 6. It's like no, it's totally not what I want I Honestly believe there is a kind of an optimal size for a smartphone because at least for guys pants You can kind of put it in your pocket and I'll have to worry about it So much of this is tempered by the size of guys pants. It is as is Size does matter. All right Apple Insider reports that OS 10. There's another another OS 10 zero day Raised privileged exploit that would allow an attacker to gain root access Without using a password the exploit was discovered by Italian developer Luca Todesco Who used a combination of attacks including a null pointer deference in OS 10's IO kit to drop a proof of concept payload into the Root shell he basically used this to show people this is possible Todesco did not disclose a problem to Apple before sharing it publicly early Sunday a move that many researchers Security researchers Condemn now all versions of OS 10 Yosemite, which is the one I'm running are affected But the problems seem to be mitigated in our capitan, which is the next iteration of OS 10 That's good, but that's still a ways out. So and so I mean this is the thing with with security Flaws is that you need to be responsive to it, especially when you have a huge user base that, you know For some reason or another believes that they're invulnerable or perhaps a low moving target Now this is not to say that there's an actual exploit out there floating around This is just a this is a demonstration of what could possibly happen So don't don't freak out just yet, but you know, it's most most things be careful What you download and they'll go wildly clicking on buttons like my dad does which Evolves me remote desktoping and I'm doing everything he's done. Oh man. There's a new there's a new startup That's coming out of Y Combinator called Eden and it's essentially the thing we've always wanted Which is on call people to go to your parents house and fix their computers. So you don't have to I Already had a suicide note I already had this business model in mind for for people of my parents generation and I don't Derogatory sense, but it would be an Elvis themed kind of tech supporters We can't help you man And then it just be kind of doing like a hunk a hunk of burning Makes it makes them feel a little more comfortable makes them feel a little happier about the whole experience I think you add Roger. Yeah It's like an early bird special, you know, like Applebee's or something. Yeah, it's kind of okay Moving on a PC Mag reports that a company named Polara has introduced a wearable with a flexible display that can lay flat Or wrap around a wrist, you know Just like the slap bracelet you inevitably find in your CES backpack every year the wove band Promises a flexible low-power touch display which combines the company's digital fabric technology with electronic ink film allowing for an always-on display Polara is also working on flexible OLED displays flexible sensors and flexible logic circuits It is expected to launch mid-march sorry mid 2016 with free dev units available for pre-order in September Wow, that's kind of cool. Actually, I love wearables and I'm always excited about new new devices coming out on in that I don't know that that doesn't really roll off the tongue. Maybe if they just called it moving Mmm. I don't know. I expect some flexible accounting in the future from that company All right, the Wall Street Journal reports that sprint is doing away with two-year contracts It will shift entirely to a model where customers lease their smartphones. The plan is called iPhone forever Much like a James Bond movie it starts at 22 bucks a month for an iPhone in addition to a monthly service fee Customers can upgrade to the latest iPhone each year as soon as it comes to it becomes Verizon communication said they would no longer sell contracts earlier this year and T-Mobile did away with contracts two years ago Leaving AT&T as the only major carrier that so offers to subsidize new smartphone purchases Which means they may keep it because they're the only game in town for that kind of thing And that's how they've effectively kept me and their iron grab grasp for the last Years or so I do kind of have an issue of leasing your phone like you would a car It is for my for my age at perspective. It seems kind of RTO E RTO rent-to-ownish. Okay. Okay. Yeah, remember that rent-to-own For sure For you on what what what contracts do you have a contract on I use T-Mobile? I don't I don't have a contract. I it's like whatever they have right now And I have to say I managed to cut $35 off my bill and still get the same sort of okay service I have right now. I've always had I am on I'm on AT&T and I've kept the same plan for ever because I was grandfathered into their Unlimited data plan and so I've been too scared to to give that up because I use a lot of data I use a lot of data, too But when I look at my usage it's actually not all that much in T-Mobile They'll penalize you if you go over but it's not like they bill you more. They just make everything incredibly slow So if you're a big entertainment conglomerate that owns cable network internet properties And you have perhaps a spotty history of customer service How do you convince creators to use your brand new web content streaming service? Well, if you're Comcast you offer potential partners 70% of the potential advertising revenue Wall Street Journal reports at Comcast new watchable streaming portal is in talks with content producers like vice media box media onion ink BuzzFeed and awesomeness TV in Contrast YouTube and Facebook only give creators 55% of ad revenue With a similar streaming service in the works over at Verizon and Facebook and YouTube unlikely to let their creators flee for More profitable pastures. Let's say it all together now be gone the rev share wars have It's very interesting. I Still take the view that Comcast is kind of doing that in order to to kind of bury the competitors and in much the same way that Some manufacturers will basically sell products below cost in order to bury the competitors and that Magipping once they're gone will raise prices again. Yeah, it's kind of it's kind of neat I mean not neat it's it's it's it's telling because Comcast has obviously the money to do something like this to be able to Throw money at a problem and have it be though the winner But YouTube and Facebook definitely seemed to have more More cred with the content creators at this point I don't know if that will continue on or maybe people are frustrated with the low amount of rev share that they've been Getting from these creators over time Facebook is even more problematic because they've been accused of broadly stealing content from YouTube content creators And keeping the money. I Yeah, they've been having a trouble with that a lot and you know, it's more and more Things like this kind of get into mix is gonna get a lot more complicated. I do not see a very clear and easily Delinable like field where it's like a if I go with YouTube. I'm like this much I mean, there's gonna be so much kind of this back and forth and I'm sure there's gonna be a lot of back room deals with certain high profile Creators versus just the average creator All right now if you're a drone operator, here's a interesting story from the BBC They say a new study concludes that bears show signs of stress when drones are flown near them Researchers at the University of Minnesota put health tracking collars on six bears and measure data during 17 drone flights The heart rate of all the bears increased when drones flew Flew within 20 meters of their location and all of the bears did not usually display a strong behavioral response like attacking the drones or You know running away to the airborne observers Reaching up and back them out of the sky with their massive bear paws it did Indicate that they were stressed and they usually tell that by heart rate Unmanned aerial vehicles are useful for wildlife researchers So the study concluded that the more research is needed to see if bears get used to drones over time So more drones are needed to find out if drones are stressing out the bears Well, it's one you know, they used to wonder if certain animals would get over stressed from being their airports airports Birds were shown to basically go deaf because of the roar of the engines And it would be a hazard because it would get sucked in the engine and the engine would go out This could be one of those things where you know, we need to give it some time I'm sure when bears first saw the first railroad come through in a train. They were freaked out. It's like what the heck is that? Yeah, but I feel like I would the drone think I feel like we're gonna get more amateur Drone photography taking place in these previously unpopulated areas where bears perhaps, you know kind of go to chill out I don't know it is. I mean definitely worry about the bears Well, it's a wildlife in general. I think people underestimate the amount of annoyance that people cause toward wildlife. It's the reason why the US has a law against being too close to Sea lions or other sea mammals because it can cause them to stress. You know what you going around poking them, right? Oh, look, I can poke away at school. It's like no you leave them alone So yeah, leave them alone Hey, you know what else shows signs of stress when drones are flown to near to them? Firefighters. Yes, the Vancouver Sun reports that a small drone entered the airspace above an unconfined wildfire near Oliver, British Columbia on Sunday afternoon Grounding the entire fleet of firefighting aircraft It took about five hours to get the eight helicopters and air tanker team back in the air Forcing members of the Oliver District Fire Department to climb steep rocky hillsides with hoses in their hands So, you know just a reminder if you have a drone and there's a fire burning nearby Land your drone. Just land your drone. Hold on. I'm gonna say it one more time If you are flying your drone near a wildfire Land your drone and just for the heck of it call the fire department You know if you see a fire with your drone land the drone call the fire department Let the professionals handle it You don't need photos of the fire more than the firefighters need to put at the fire out I think that's more It might be one of those rules of the road like you know when you're in a car And you're driving you see an emergency vehicle coming up behind you and you hear it You pull over to the right and you let them you know let these people do their job And especially in a in a case where you have a natural disaster or a forest fire It's doubly so all right, St. 71 398 sent us the news that IBM and Gokhan, oh wait, and then now the news from you And Now the news from you all right as we know maybe we get many of our news items from reddit and they are picked for us by you the viewers as well as red followers and You sir ST 71 398 sent us the news that IBM and cacanical have announced They're teaming up to put in boot to Linux on mainframe hardware The TechCrunch reports that the unit is called the Linux one is part of a broader IBM strategy to drive mainframe usage In a wider audience by offering a monthly subscription model more involvement with open source projects and contributing mainframe code to the open Mainframe project the new mainframes come in two flavors both named after Types of Penguin the first is called Emperor and runs an IBM Z13 the other is a small mainframe called Rockhopper Designed for a more entry-level mainframe buyer just I'm trying to picture that is that like a regional bank IBM lands between 10 and 20 mainframe customers a quarter Gokhanical and IBM have previously worked together on the open power project It's very interesting because for the longest time people thought that IBM would totally move out of The hardware market altogether now they did move out of the PC market But IBM always made a bulk of its money on its business to business stuff and people thought they're just gonna go pure service But so this is very interesting that they're that they still want to kind of flog IBM originated hardware I mean, it's great Very interesting stuff. Well, thank you very much for submitting those over on the subreddit and that is the headlines All right moving into our main discussion story today It was really quite a big piece of news this past weekend We don't typically get stories like this kind of happening on the weekend But it was a buzz on social media everywhere The New York Times published a piece called inside Amazon Wrestling big ideas in a bruising workplace and this was written by Jody Cantor and David Stratfeld It's really generated a lot of discussion around the limits that a company kind of the the stress that a company puts on its Employees in order to succeed and what a culture like that does to affect the work life balance of the people working there and Jeff Bezos responded to this kind of flat out being like hey everybody Here's this article read this and let me know if you're experiencing any kind of these issues because as we mentioned in the headlines There have been reports of people Getting in trouble for not being able to complete work after going through serious illnesses family emergencies miscarriages Workers kind of fighting each other and going going on to the phone system to lodge complaints to their Superiors about their co-workers without giving their co-workers a chance to respond Things like having to respond to emails after hours And if you don't respond to that email getting a text message from your manager being like, you know, why do you why you No answer my email Go ahead right Well, you know, let me first say that you know, I don't think it's a particular issue Only to one that's on us Amazon specific issue not confined to Amazon Yeah, and I think you remember at least like eight ten years ago There's that letter that the wife of a EA programmer posted about the working conditions at EA for like creating game And it in many ways are very very similar in that it's a very kind of results oriented culture I will say that I find fine Bezos's reply a little passive aggressive You might not see that way, but I do it just is well, it's not the culture. I'm aware aware of And I think I think it's very interesting because I think there's two things at play There's one to make a very successful business, but also the to create a work environment where people want to come back Over and over again each day It's like oh, I want to go back to work because I really believe in this company really believe In the things they do and though at least from the the article There were some very troubling things in that they have an annual culling like they purposely cull out It's like well These are the weaker members and and we need to cut them off and bring on fresh fresh blood This was an interesting that was an interesting piece especially because it said that was what was written in the article And then we had a response via LinkedIn from a current employee and manager at Amazon who said no The culling does not happen. I'm a manager. I take care of employees. You know, he's kind of like a mid-level manager I've never heard of this this does not exist and then New York Times came back with another response being no We talked to people at Amazon who went on record saying that this exists So I mean I understand like a business has to kind of look at its employees and protect their bottom line Potentially get rid of the people who aren't performing. That's what working in a company is right I mean I you said that a culling is very bad But I maybe the word a culling is very bad, but is that just good business practice? So my my concept by the behind calling and it's not that I don't believe you need to to get To let go of underproductive or non-performing employees. Absolutely not what I'm saying culling However implies that you are essentially raising a stock of people and then you're going through and you're cutting them out Like you're okay. I'm gonna train train and I'm not hiring train these group of people and it's gonna just be like the like You know when you join you want to? Apply for special forces or the Navy SEALs. They basically have a washout rate right for Navy SEALs I think it's 50% and and our special forces It's like 40 or something the whole idea of course is that as you go through it You're just kind of letting go people And just keeping the cream of the crop now What are they called in the Hunger Games the is this a Exactly like that it's exactly like that I don't think this is like this to me this sounds more like trimming the fat Well, but my argument then is then you have bad hiring practices to begin with and you don't have a clear idea of Who you want or what you want and you're just hiring in order to fill spots and then whittling away because you didn't do a good front-end Hiring job in the first place and I've seen this firsthand I've worked in more than a few companies where I've seen managers make really bad hiring decisions Based on some, you know, I would say questionable Parameters all this person's a great writer. They were so what's great writing is like 2% of their job That's not what we need them for and so I think you know it does speak to a Particular mentality and I'm not sure of Bezos is this kind of person But it doesn't sound like it doesn't it really does sound like a type a kind of company if you're typing a person like you're competitive You're gonna you got your game face on, you know, you're ready to play every day 24-7 That's a kind of let's let's think of it in terms of corporate culture at any large tech company or really frankly at any Period So they are a hugely successful, you know profit-driven But they are oriented business there. What what what like well? No, no, are you talking about Amazon or just company in general Amazon right now? And so of course they are they're out there trying to hire the best and the brightest there It's hugely competitive in this field.  It's not as stressful as working at Amazon and make it a stressful job or have a stressful situation Where you're gonna be breaking down. I think that goes that works across the board in any field in any environment I don't think Amazon is unique in this situation. Hi. No, I definitely don't think Amazon is unique I think it definitely is a kind of It is a corporate culture that's kind of risen up over, you know subsequent decades of you know We need to we need to always succeed. We always need to be the number one We need to be at the top. We need to do this. We need to do that. We need to maintain a level of Perfection we need to maintain a level of turnover in our finances and stuff, but at the same time, you know, it's it's one of those I You know, I kind of sound like a weird liberal lefty, which I'm not by any stretch is that this kind of growth You know, you're forever trying to meet growth targets, right? The only way your success was the company's growing And it's not something I particularly like agree with People used to in the thing to understand is Amazon is a retail business, right? I mean it is a tech business, but ultimately at the heart of it. It's a retail business It's in the business of selling things to consumers and for the longest time people say you need to be the Walmart You know Walmart's succeeding because Walmart does business. They trim the fat They make sure that you know you guys get by with the least With the with the as much with as little as you need to get done because you know, that's just waste You know, we have high tone turnover staff, but then you have companies like Costco's like whoa, whoa, whoa You can have a business that's just as successful, but you don't need to treat people like a conveyor belt of labor, right? Okay, we used up these people. That's fine We got five hundred thousand more beaten down our doors to be you know to be one of our Cube farm things the other thing that I want to say is that This probably doesn't apply across the board people who work at different parts of the company You know like for example, some people who work in accounting aren't the same people work in the warehouse We're the same people working creative who work in marketing, you know, these are different areas some might be better Some might be worse. So I would say I wouldn't brandish or You can talk to yeah, it's you can talk to employees at any big company You know, whether it be in tech or any other industry and you will get Different stories depending on who and when you talk to them, you know I've heard the culture at Amazon has greatly improved in recent years And maybe some of these responses are from employees who are no longer there and you know There's a lot of employees who are speaking about this particular article saying none of this is true others are saying Yeah, some of this is true But not all of it was kind of put in a bad light and others are saying, you know If you don't like it and this isn't the place for you, you know, there's other opportunities out there You know, this is what our corporate culture looks like this is how we function in order to succeed And it might not be for everyone Yeah, and it's not something like I would say like that Amazon is evil for doing. I just that's their culture You know, I can also see the reverse. I mean for during the 80s IBM and GM were accused of being too bureaucratic to govern They had multiple layers to make sure that everyone was, you know Taking care of her all the issues were addressed and that really kind of slowed the way they did business because now you had to Meet with five people instead of one I don't know. I mean in It's not the least the the Amazon that's described in the New York Times article is not a place I would want to work at personally, but I have worked 60 70 hours easily You know for next to nothing because there was this desire to push forward to kind of like Oh, I have my hands on something important. I want to make it the best it can be and You know if it means I'm working, you know from 9 o'clock in the morning until 11 o'clock in the evening So be it. I'll get it done. Well, if you're passionate about it, then it's it's worth the time put in, right? But I will I will sorry. I would add one thing. I I was very very fortunate to work at the places. I've had Because I've had managers and had people who were managing me who say like look You got some vacation time.  We gotta do this You're intimately familiar with our operation. You're no good to us You know in a state of kind of, you know, you know shell shock So, you know for lack of a better term and to be fair I don't think anybody here Roger or myself are saying that it's okay to penalize people based on having Cancer or miscarriages or any other kind of medical or family emergency like that is definitely I don't know what what instance that kind of thing was happening in but that's yeah That's that's pretty bad if that's even happened to one or two people. That's too many So I think that about wraps it up But if you if you guys out there if you work at Amazon and want to lend your comments to this story for a future episode Send them on into feedback at daily tech news show calm Would love to to hear what you guys think about that But let's jump into our pick of the day our pick of the day comes from Jason Cotting and Sandy, Utah Love Sandy, Utah. I have been there. This is my pick for a driving app. It's called carm car home ultra Not harm car home ultra It presents a new home screen on your phone when it connects to the cars Bluetooth This in combination with my CD mounted phone holder gives me a great and safe interface for my phone while driving now My phone presents big buttons so I can minimize distraction to no more than operating my radio I use it mostly for listening to podcast and music Dev is very responsive and has added a couple of features. I requested things I like about car home ultra a Simon a button such as tasker tasks media control fast forward rewind play pause One touch navigation to get home individual contacts for phone dialing one touch for sending my wife and SMS and I'm headed home You can customize colors with day and night mode There's a digital speedometer battery level indicator Multiple audio app controls and auto on off a Bluetooth connection and suppression of notifications I use this in combination with some tasker tasks every time I drive. I just wanted to pass it along That's great. I still get worried about people looking at their phones at all while they're driving though I know some of us can't get away from it. I Usually asked my wife to look at my phone and then she she's my she's my in real life. Siri. It's like read The worst I do is probably like change a track on on my phone while I'm at a stop sign or a stop light And then you know people are going back and I'm sorry So that's probably the worst I get but what I'm driving when I'm in motion. It's eyes on the road Belmont. That's what they say That also the metal. Yeah, you can send your picks to feedback at daily tech news show calm And you can find Tom's picks over at daily tech news show calm slash picks All right, we've got some messages these come from the email as well Rob writes into say I kept thinking about writing But was finally spurred to do so by a show this week Where I think it was Scott described the EU as picking on US companies of you Which has been repeated by various people over the life of the show I'm a Brit and as I know you are a BBC reader You will be aware that knocking the EU is considered a sport over here, but just sometimes they do something right I think you guys come from the angle that wholesome honest mom-and-pop US company unfairly discriminated against by evil EU where the other side of that is US monster company attempts to crush local competition by charging less than cost then ramps up prices and repatriates profits Neither of those above statements are realistic and while protectionism is rarely a good thing Neither is simply opening your markets without limits and allowing foreign companies to stifle homegrown Alternatives my limited understanding is that the US makes it harder for EU companies to operate there Then we do for US companies to operate here just my thoughts You know, it's there's a little truth in everything, but there's also a lot of them I would I would like to call it mythologizing where people kind of take something and take a little molehill and build The Himalayas out of it and you know, it's true It's but I mean part of it is you know, not you but certain European countries have had a history of bribing For contracts, especially when it comes to overseas orders in Latin America Asia Africa And the US is by no means like absolved of that, but we do actually have laws in place that make it illegal to bribe for contracts I Think part of it is Quite honestly a cultural difference In Europe, it's it's not you know having a monopoly is not considered to be a Negative thing especially if it's a national champion if it's an airline if it's a power company Especially the friends are very protective Where the US is like well, okay, it's very Darwinistic. It's you know, if you succeed you succeed if you don't You fall you should although in recent cases, you know supporting GM and a couple of other companies or even Chrysler in the 80s With a no-cost loan You know that thing that's been tested Ultimately, it's really all about one one country making sure they're they're in the best position to succeed and every country does it Everyone you would say that American I am an American and darn proud of it. If I had a Lee Greenwood album I would be playing it right now We're gonna get you the American flag scarf that we gave Patrick Beja had nerd tackler so you can rock that on the show Up next we have one from Bruce Bruce from yes We get heatwaves in Canada Peterborough who writes on last Friday show the pending release of iRobots robotic lawnmower was discussed like it was something new Oh boy Husqvarna Husqvarna has been making them for a while. Although they're not cheap. They start at $2,400 It's because they make motorcycles It's a say the name again Husqvarna Husqvarna. They're I think they're Eastern European I'm gonna say Hungarian. I could be wrong. I don't remember with that brand All right Also the discussion of the roll jam device to capture rolling codes from key fobs reminds me of Stephen King's first detective crime novel Mr Mercedes which was published in 2014 the villain in that book uses a similar device and King even acknowledges the development of rolling Codes in an attempt to prevent hijacking of key fob codes Fascinating I think that book was great I Think I've read one Stephen King book and I've never picked up another which part read I Think was Kujo. Hey, I was the first Stephen King novel. I read it's like No, and I think you young to that by the way. I read in junior high. So it was a little older Yeah, I was I think we probably read it around the same time. I was not junior high just yet All right. Well that about wraps it up for this show. Thank you Roger Chang You can follow Roger over at twitter.com slash jolly Roger anything else you want to you want to share with the audience watch the show Techno show dot com You'll find me here You find my daughter here as well. Yeah, and you could find me over on in gadget My show dear Veronica every week answering your questions about science technology social media social etiquette. I've got a great Great question from Zoe loves bacon that I'm gonna try to feature on a future episode So keep those questions and especially video questions rolling in I always appreciate it and of course special Thanks to all the five thousand and twenty four DTNS patrons You can check that out at daily tech news show comm slash support give your support have great contributors on to the show Keep keep Tom and in all those Delicious, I don't know jelly beans whatever it is. He uses to to to uses on all that patreon money, right? That's the sound about right. I don't think Tom can eat jelly beans anymore. Can't he not eat jelly beans? I don't think so. I made that a rumor, but I don't think he can eat jelly beans digestive issues All right, I'm driving this thing into the ground our email address is feedback at daily tech news show comm You can call us at five one two five nine daily That's five nine three two four five nine and you can listen to the show live Monday through Friday at 4 p.m Eastern at player that alpha geek radio comm and of course visit our website at daily tech news show comm We've got Patrick Beja and Allison Sheridan to fill in for Tom tomorrow. Thank you guys so much for listening We'll see you next time The show is part of the frog pants network get more at frog pants comm Enjoy Those awesome guys you make a good podcast All his money on I was like I was grasping for straws. I was like what what could what can I joke about Tom spending all his patreon money on? producers jelly Of course Where's Bryce where'd Bryce go come back Bryce come back Know I would imagine that Bryce made a very smart decision, which was if he played the music it was gonna cut off you talking Oh, why there's Google hangout ducking is so hard to get right If the person who's actually talking plays the music obviously they can control it But if you talk and you're any bit lower than the music it'll just hear the music and it won't hear you Oh, I'll clip you out. It'll just clip you out and Really good at getting that right and I am not did not come through. No, we didn't hear it So it was a little bit lower it Lower than Veronica. Oh and the other thing I just On my end so it'll show up on my recording. Yeah, oh, so it might have been muted You were muted. I muted myself right after the show. I was gonna check the audio recording You weren't you were not unmuted during the outro, so we didn't hear the audio of you playing the outro No, I you were unmuted. I was unmuted during the outro. I muted right after the show ended. Okay What should we call it? Let's see. Yeah, great show. Let's head over to showbots TV. There was only one Really? I like slam is on. Yeah, I really like slam is on that's a good one I will vote for it There was another one.  I like stop land and call I think they should make that a PSA immediately. Yeah We should do a video of that that'd be pretty funny There's no good to us dead I feel bad. I called zoe zoe brings bacon. I called her zoe loves bacon She's like I do also love bacon. I don't know if it sounds like a mild like threat. Raj is no good to us dead Sorry attack of the amazon It's gonna be slam is on it's just gonna be slam is on Jenny Jenny has spoken Yeah, so brace holler at me with any issues you may be having with the publishing Okay, uh, let me go in Take your time. We're not in any rush Um, I have to be here till like nine o'clock tonight Is there anything is there anything else you need from me? I'll do the standard stuff I do. Okay. Awesome. Hey, do you want to do the video stuff? Yes. Are you okay? Yes, okay great into that um But the video from youtube Yeah, and then um, let's see. There was one other thing. Oh, there was sky It wasn't like an email for the show But this guy wrote this michael keeper wrote this amazing email that I wanted to read in the bow show Which was to tom and jenny Congratulations to team dtns moving up to second place in the movie drop after such a slow start Ant-man and san angeles both brought in over 150 million and mi rogue nation is almost there Just cannot beat the super gross income of jurassic world Best wishes on hanging on to second place It's an amazing email michael keeper, but it is also a dagger in my heart You're taking this pretty hard jenny. I gotta say I always do because like last year.   It upsets me so Much this was an article. I read about a couple of weeks ago actually That this was this has been an ongoing issue because the the helicopters can't land They can't even fly in the airspace where there's a drone because if they hit the drone, they're gonna crash So it's like it's a big problem it's uh, I don't think people understand that aircraft have a very wide Have a very wide buffer in order to deal with You know to deal with Not an unintended but unplanned for Emergencies and it's not like a car right you just can't pull over to the side of a road Can't pull over and you're by cloud and wait for something to clear. Yeah, you have to sit on the cloud So it's you know People need to understand that it's like oh, well, you know, it's I'm not doing anything Well, you might not be but it's it's still a risk Especially in an area with hot rising air People don't realize that that when you have heat like that it actually funnels air up And if you have a drone nearby it could get caught in an updraft and fly you can't control it anymore That goes right into the the chopper blades There was recently a fire on the five that was actually able to jump the five Because all the things were landed it burned up cars and it's just like it's so irresponsible and It pisses me off so much because like I've covered so many Damn forest fires where people are burned out of house and home And it's obviously only a matter of time until it's not just some unincorporated wilderness But it's like the hollywood hills You know, you know, I mean, it's also, you know, there's a lot it's not you mean not to say that people aren't important But you know, there's wildlife There's a lot of things that get affected by especially by man-made fires which are Not the the greatest thing for anyone But yeah, I mean really it's just being responsible You know, it might it might take a culture of people beating Beating in some sense and their fellow drone operators like dude, that's not cool. This is not cool Right, like it's like it's like kids with I should I say kids, but these are adults doing it or swatting That's like the most irresponsible thing to do and it's just like how old are you? They don't think about this stuff at all It's very it's very frustrating because it's You know, Jesus Christ, we're in the 21st century.  Well, you guys are awesome. Thank you so much. It's such a good show What a great way to kick off the week and thank you brice for doing the tech which just like made my day so much better Oh, yeah, you're welcome. Awesome. Thank you all. Thank you. Um, I wish me luck on getting my gaming pc If you have any problems, give me a call. All right. Talk to you guys soon. All right. Bye And then uh, I can stop the broadcast. Okay. Goodbye youtube