Hey there, Jonathan here. In this video, I'm going to show you one of the campaigns that we ran for one of our e-commerce clients And a lot of people do Facebook advertising and stuff But we've gotten managed to retain 25 ROWS over this time period. It's over a month or so and I think we are quite satisfied with the result So I know every single Like different businesses use Facebook ads for different things and the results and the returns will be different But then these are just some of the strategies that my agency has been using for some of our clients and we've been happy with it So I'm gonna show you some of them and maybe you can implement it into your business as well Okay, so let's get right back into the computer and I'm just gonna show you what we've been doing. Yeah, okay So Jonathan here back in just in this is basically business manager for Facebook, right? Just gonna show you a few statistics on what we did with this campaign. So Running from the period between December 16 to around January 22nd. So let's give or take around five weeks or so In terms of client acquisition and budget wise as you can see here spend around like Okay, let me just refresh this Yeah, spend around $595 so around $600 not not really not very aggressive at all in terms of the budget wise So like in terms of scaling up a very optimistic about what we can do on this campaign and on for the accounts, right? So as you can see here, I mean in general think of it as So this is an e-commerce coin, right? And it's not a low-ticket product. So probably Price ranges from around 400 to a thousand dollars, right? So asking someone to actually pull out the wallet on a $400 product online I mean, it's really quite something to get this out of numbers. So that's what I'm showing to you So as you can see here, I reached around 18,000 people. Let's see what's important You see cost per result. So imagine a lot of it a lot of these Products were selling on the front end offer meaning it's the low-ticket stuff We haven't even gotten to the high-ticket stuff. So in terms of profit potential among these audiences in the future These are like 18,000 people, right? I see there's a lot of potential to grow and I'll get a extract as much profit as possible Yes, so as you can see here spend around $600 and then got back around 15,000 so that's like a 25 row as right return on investment So this basically if you spend a dollar in you get a 25 back. So Like I was really impressed by these figures because Consistently throughout the board, right? So this we launched around two ad sets in this area And so we've been running consistently throughout the month, right? We've never slipped up We've never decreased the budget one bit. It has always been I will always put it stagnant first or we increase the budget when we think The thing is going well and our facebook's algorithm is doing well, okay? So I mean cost per click and stuff people like to see right people like to analyze numbers and stuff But we only care about conversions. So to us is not that important, right? It doesn't matter if I'm paying one dollar or three dollars per cost per click when I'm getting conversions, right? That's really what we're focused on. Okay. So I mean in in general as you can see like the stats are not very Impressive right in terms of the other stats in terms of like cost per click and click link I mean the CTR is quite average right around three three to seven percent But then the link click through is is really very average very below average as as well Okay in terms of cpms. You can just see here. Okay. So let's just go into one of these campaigns So this one is a larger ad set, right? It's probably around 50 000 50 000 people in this ad set and I think what we did well in this ad set is we split tested a lot meaning We were very aggressive in our testing and that's I guess one of the things that we learned I'm going to talk about later is that we split test every single placement and optimize the media for it So basically like for example, as you can see here, right? Facebook feeds We definitely put different media that's optimized for the feed optimized for insta feed So every single placement on facebook has different dimensions, right? So that's what we did, right? We didn't want to skim on the quality of the video or the photo that we're putting out So as you can see across the board, right? I mean the frequency is around the same and cost per result is quite consistent Okay, so I'm later. I'm going to show you a few of the ad level sets This is the ad set level and in terms of cpm as you can see we're doing very well as well I mean to get a $5 cpm Basically amount of money you spend to get in front of a thousand customers I think we were really happy to to maintain that throughout the month. Okay So as you can see here, um instagram and facebook facebook is generally more profitable for us But in terms of the roe s, right? I mean, it's quite consistently the same that the net revenue is um is larger for facebook but uh instagram it's Roe s is around the same so we're quite quite really quite happy about that. Okay, so as you can see here as well like This campaign is off right now, but then we were all running facebook feed and instagram feed Okay, so we actually split us into facebook suggested feed because uh, we like the placement of a large 16x9 Video or one by one video going in and instastory as well But then we weren't managing to get uh, I guess very good results at the first place So we decided to kill the ad set at the first in terms of facebook suggested feed After a while basically after we turn off the ad set then we got the conversion. Okay So I mean this 66 is really impressive, but it's not indicative of what we were experiencing at first. Okay It was a subsequent attribution Purchase on our end. Okay, as you can see here, I'm going to go into facebook feed facebook feed Every single one of these ads like we really spit as the heck out of it. We really like go go in-depth into one two three four four five six seven around seven ads per I mean, we'll we'll we'll plan it to go at 10 per right but in terms of budget wise We use something called budget optimization, which is basically give facebook a certain amount of money And then they will they will basically distribute the budget into certain ads as they are working very well Like we really like that That um, basically that setting on facebook. So that's what we did as well. Okay As you can see here or so I think what we did well was the relevance score in terms of like our messaging was really really inclined and really Hyper targeted to our audience. So in terms of the bid auction wise right competing with other competitors in a space We didn't have to increase and spend a lot of money like 40 50 ad sets per To get the result that we wanted because we were already winning on the end of our creative was just better than everybody else Right. We had original video original photos. So I think we really beat our competitors on that end That's why we were able to maintain these types of relevance scores at one point. It was all 10 as well So I was really really happy with that. Okay, so I mean as you can see here In general, there's always a winner, right? You can spit that's a lot of things but generally there's a winner So in this in this these ads right this photo right here It was our winner, right? It got us The higher ticket items as well as getting 70 rows over. Okay, so I mean, of course These other things these other photos and videos as well We decided to maintain them because uh, they're they're profitable, right?  We just killed these Okay, I would like to show you what we did on the instagram side of things as well So let me just show you the instagram feed Um in instagram feed as you can see the cpms are generally lower than facebook because it's definitely cheaper to run on instagram Because uh audiences are likely less profitable. Okay So as you can see here, we only put out one instagram feed ad because we didn't like Generally my agency, we don't like photos on instagram because we think from the user perspective user experience perspective, right? People generally don't even care about photos like they'll just scroll through their feed I mean, I'm a millennial myself so I'm guilty of it. So in terms of like user behavior That's what we were thinking and uh, yeah, that's what we stuck stuck to so as you can see a relevant score, uh 10 Yeah, so we're really happy about the instagram side of things as well. Yep getting around 25 rows okay so That's about it from the the ads manager side of things This is what I guess you can say what a $15,000 campaign looks like is a relatively small amount But in terms of the overall perspective wise, I feel our Our targeting our messaging as well as our creative was really on point for this and to be able to maintain like a six to five A dollar cost per purchase right over like a four hundred dollar product, right? I was really happy about that. Okay, and the best thing about it is that For example, if you find a winner, right? You actually can come into rules and then you can set an automated rule such that Facebook can actually alert you to when this happens or when it crosses above a point, right? Such that it becomes unprofitable or where it's a point where you don't want to pay up to that lead or up to that result Right, so it actually really allows you to optimize your time as well as to I guess focus on things that are like creating the best ad possible Focus on your copyrighting and stuff. So I think that's a really great addition to facebook's feature Okay, so i'm just going to go into our Some of the things that we've learned Okay, so in terms of the broad strategies that I can talk about Because I can't go into that of every single mindset, right? What are the decision-making that we did in terms of running our ads? These are I guess the the top three things that we really saw that I think you can really implement your business, right? Really use it when you're doing your facebook ads as well when you're running and getting leads for your own business Okay, so now more will be test all the time number two Optimize your data and optimize your media. So i'm just going to explain what those means Okay, so test all the time meaning like we really really were on the onset Really set on being very aggressive because we understand how facebook works Like you have to really let the market decide what and how good your ad is, right? So in terms of the creative your photo your video whatever media it is Really ensure it's very captivating and engaging for the audience. Okay, that's number one number two. Copywriting Always have in your headline together be something that will hook the audience at first, right? And there's multiple audiences So you have definitely have to test multiple audiences, right? Because the market is so big not everyone resonates with your message But allow facebook's algorithm and ai to really work in your favor, right? So like the job as the marketer and as an immediate agency on ourselves, right? What we do for our clients is really be able to test as much as possible within our restricted budgets So to get the maximum ROI results for our customers, right? That's ultimately our end goal with advertising So it'll be unfair if you don't really try to test multiple audiences and see what works Okay, then the last thing would be to test multiple placements as well So as you can see in our ad set previously, right? We really segmented our Our ads into Different segments, right? So a lot of people just plug everything Like for example, they they open one ad set and the entire ad set uses all placements audience network facebook messenger facebook feed, right? Generally what I don't like doing that because I am unable to identify what is really What is happening and what is working and what is not so which placement is not working so well So that's that's just me and that's just uh, what what my agency likes to do. Okay, so that's uh, yeah, that's just my side of it Okay, uh, second thing will be optimize the data, right? So in terms of like what people mean my data optimization is generally what just let the data speak to you, right? Never guess and never get too attached to an ad So as a marketer, you spend a lot of time creating the ad and like that was so invested into the photos and videos And copywriting and really understand the customer persona, right? But if the ad really doesn't work for your audience, right now, I feel that we are oftentimes you get attached to an ad So just turn off the ad and just just move on right just let the data Make and decide and dictate your decision making. Okay, never guess about what the data and what the market Thinks is good. Okay. Okay. Number two would be a give the ad set time to run So usually what people do is maintain the profitable ads and then kill your unprofitable ad sets I mean, that's quite common sense But in a sense also, it's a give the ad set time to run. So there's always this active learning Process where facebook's algorithm runs where there's ai running in the background, right? It needs a few sample sizes to understand what our audiences work best for your ad So in terms of that, we get generally give round two to three days for the ad to run and then we'll see Different metrics, right? Well cost result or a link click through rate or whatever. Okay So generally if there's no purchase yet, I'll look at the link click through rate as well as the relevant score To see how the ad performs and if it's underperforming to I guess my standards as well, then I'll just turn off the ad set. Okay Yeah, so that's basically Optimized data a last thing that you could potentially use will be optimized media, right? So there's a lot of placements on facebook. Um, so there's like audience networks. I said messenger facebook feed Facebook instagram story instagram feed. I don't think ig tv has Uh placement as well, right? But the thing is I feel a lot of marketers. Um, a lot of agencies as well They don't really use um instagram and facebook on their own, right? Like really understanding what the user perspective is and what the audience is Imagine you are you're seeing a lot of friends and families on the platform and you're being advertised to you You're not really happy about being advertised to right so really try to like Create content that is engaging for your audience And that is really really something that they want to see instead of being bombarded by ads, right? Like just buy my product, right? That's really disrespectful to the sales process that I believe and uh, it's something that definitely won't get you conversions at all, right? Okay, so optimize media. So for example, I I put up this mock-up, right? Because like I see a lot ads like I I'm a millennial myself and I see a lot of like instagram ads So, uh, when I see this type of thing where people have like This amount of real estate and then they just use this one particular small little piece of portion of space To advertise their product and stuff. I'm really really puzzled about what they're thinking, right? Why not just use the entire real estate space and speak the audience I speak to your audience and like resonate with your message, right? Like so there's story audience network feed. There are different dimensions.  Sometimes you have to give value. That's that's how you you basically Convert on facebook, right? I feel like it's like very very similar to sales How digital marketing is you have to build a relationship with your audience Then you're able to sell them at the say afterwards, right? You create rapport and stuff, okay? So, uh, yeah, so basically like I feel a lot of people don't even use the platform themselves and I guess Call themselves like really good at facebook advertising and stuff I think you should really try the platform out yourself and understand like what what is the human psychology behind facebook and citagram, right?  So Yeah, that's about it. So that's just a few I guess our broad strategies for what my agency has been doing Hope you've learned something from this video and as well as can be able to implement it into your ads as well Okay All right, so that's I've come to the end of uh, I guess my video and I guess these are just the three pointers that I really want You know just to recap. So, uh Constantly test all your ads all the time. You never You never know what the market Favors and what it does not favor. Okay. Number two optimize your data So see your data and let the data speak to you never guess and never Really forecast what is going to happen. Okay number three optimize your media. Okay Facebook is literally you're paying facebook to literally like show some things online So why not use and utilize all the real estate real estate space that you have to really captivate the audience Okay, I hope you've um Enjoyed this video and uh against some value from it. So, um Thank you so much for watching. Yep. Uh, we'll see you soon You


Mama's problem started, she was unable to feed but she was drinking in Hawaii but in two months later she was even unable to drink. She was completely not able to drink or eat since past three months. We came to Dr. Architz Pandit and he did so many investigations. There was a copy, a biopsy, a PET scan and a chest x-ray. There was a growth in her esophagus and the TRs, it needs an immediate action to be done. This became very very challenging to us because we did not only had to do a surgery to make her eat but also correct her nutritional status because the esophagus, the food pipe, there was a growth which was causing stricture. First in our country people take their cancer patients as a death sentence, also life death sentence and Dr. Architz told me those things are not there. We took up the challenge to perform a surgery in a patient who was not able to eat since three months. The surgery took around five to six hours, she had to stay in the ICU for two to three days. There were three surgeries in total that took place, one was in the chest, one was in the abdomen, stomach and one in the neck. All over a period of six hours during the surgery. This marathon surgery could only be taken place because we did the surgery robotically and minimal invasive techniques and laparoscopic. The seventh day of the surgery mama have started feeding on her own. This morning she fed on the boiled egg and the porridge through her mouth. I really want to thank the max hospital to the max team, the max people, the workers. Indeed these are the best people, they do everything to the best of their hearts. I really need to thank them. Dr. Architz Pandit, I really salute you for the great job you have done. He took mama's condition like his condition. He assured me everything will be well. I want to tell everyone that cancer is not anymore a death sentence, it is curable and that is what we did for this patient.


U.S. security policy needs innovative responses to help us catch up to those and other challenges. At the same time, the way the United States makes security policy and who is at the table need to catch up to the realities of who our country is and who security is for. Earlier this year, the New Models of Policy Change Initiative at New America's Political Reform Program issued a call for policy essays offering innovative approaches to U.S. national security. We received more than 100 submissions from across the U.S. and all over the world from people with a range of backgrounds, employment, and life experiences. That's important because we know innovation comes from putting a new lens on an old problem, like Philip Emi Aguali, whose work on the first supercomputer was inspired by the way bees make honeycombs. Innovation comes from putting existing technologies to different uses, like the World War II Navajo Code Talkers, or the way space program research gave us microwave ovens, freeze-dried ice cream, and the Super Soaker. And innovation happens when we open the problem-solving table up to smart minds. Our essay authors had lots of ideas for ways to do U.S. security policy differently. They suggested that the United States teach more of its people in mechanical engineering and the history of racism. They proposed turning plastic waste into currency and starting a next generation of nuclear arms control. They want to make American diplomats better listeners and state-of-the-art consumers of artificial intelligence. A committee of prominent advisors from think tanks, government, and academia review the top essays, blind. They chose several of the very best ideas to present to you here. My name is Margaret Bachman. I'm a senior in Princeton's School of Public and International Affairs, and my essay is called Holding the Line, the U.S. role in combating information warfare in Taiwan's electoral system. My essay argues that information warfare in Taiwan represents a significant threat to U.S. interests in the Indo-Pacific, threatening the democratic system of a crucial U.S. partner. But it also represents an opportunity for the U.S. to invest in understanding Chinese tools of influence and to develop countermeasures before the tools are directed at American electoral systems. Combating Chinese information warfare should be a strategic priority in U.S. Indo-Pacific policy, and Taiwan represents the ideal focus for American engagement on this issue. Hi, my name is Chris Jackson, and I'm a graduate student at UC Berkeley. The title of my essay is Revamping Battery Storage Policies to Bolster U.S. National Security. So as the U.S. shifts towards more intermittent energy sources such as solar and wind, it is increasingly reliant on battery energy storage technologies. In current reliance on foreign supply chains and manufacturing, coupled with a growing military need for reliable battery technology, should prompt leaders to consider this urgent issue through a national security lens. To this end, the U.S. should work to increase research and development of new battery technologies, spur investment in commercialization, and drive demand for domestic manufacturing. My name is Ishan Sharma, and I'm a Herbert Scoville Junior Peace Fellow at the Federation of American Scientists. The piece I helped co-author titled Defending Democracy or Despots, Don't Leave Artificial Intelligence Reform to Authoritarians. Our surveillance industry is broken and morally bankrupt, but it may become our saving grace in fighting digitally empowered authoritarians who are perhaps the gravest threat to for your world. Citizens should never have to guess who, where, or what is under surveillance. Governments need to answer these questions, likely through public reports and posted signs. Before and after crime statistics, minority impact assessments, and express statements on the scope of data collection should become inherent features of the surveillance system. My name is Reneet Langer, and I'm also a Scoville Fellow at the Carnegie Endowment for International Peace. If we allow China to control the proliferation of AI surveillance, we risk the modern resurgence of authoritarianism finding permanence in recently digitizing, backsliding, and illiberal countries. America will only weaken in isolation. In contrast, by developing an ethical surveillance brand exported in moral lockstep, America can harmonize dissonance at home and abroad. I am hugely honored to be named one of the winners of New America's Essay Contest, and I'm also excited and grateful to have the chance to share my policy idea for an Asia-Pacific Risk Management Council. This council would combat two challenges that the US and its Pacific allies now face. First up, the allies are grappling with new non-military security threats, not only from an increasingly assertive China, but also from systemic shocks to regional interconnectivity like COVID-19. But at the same time, attempts to reinvent regional cooperation around purely military mutual defense have faltered because of strategic differences and historical distrust. My proposal is that the US should envision its Pacific alliance system not merely as a hub and spoke series of military alliances, but instead as a mechanism for managing risk. The collective security community, in other words, that is set up to defend against these non-military security threats. The APRMC would tackle three such threats, coercion, compromise and contagion. Coercion through economic exposure, such as China's boycotts against South Korea, Australia and others. Compromise of high tech supply chains such as through untrusted 5G networks. Agen of systemic shocks like COVID-19 and ransomware that cut across multiple domains. APRMC member nations would cooperate at the ministerial and agency-to-agency level, but they would also develop a network of centres of excellence, modeled after NATO's own, that tap private sector and civil society expertise. By protecting member countries against coercion, compromise and contagion, the APRMC offers a chance to rethink the security of the Asia Pacific, modernizing the US's Pacific alliance system for the new threats of the 21st century. To learn more about these ideas and their authors, check us out at newamerica.org or on Twitter at PaulReformNA.


I want to talk to you today about something very important for your business moving forward and that is your personal brand. This is what I believe. I'm sharing that with you for nothing.  I don't know if you're building a personal brand, if you're thinking about building a personal brand, if you have a personal brand or what you think or what your opinions of a personal brand are, but today I want to dive into your personal brand. You need to evaluate where your personal brand stands right now. Let me tell you the basis of personal branding and that is consistent original content, period. Consistent original content, original meaning that you made it or it's just it's personal to you for whatever reason. You filmed it or you created it or you thought about it out of your own mind and made this content but it's consistent original content. That's what creates personal brand. If it's not consistent it's not going to work. If it's not original it's not going to work. If they've seen it before they're going to recognize that you're just using someone else's content to build your own brand and it's not going to hold as much weight. In a minute I want to get into the different layers of personal branding but for a second I want to talk about my weekly email that I've been doing every single Wednesday since 2007, 2007, that's 13 years now every single Wednesday regardless of what's going on in my life. This email has went out that I have created out of thin air. It's original content that consistently has went out to my database for 13 years and I didn't realize it at the time but that was me building my personal brand and that email thank God that I created that email started doing it when I did because now it's turned into the single most important reason why I sell 100 properties every single year as a real estate agent. Why? Because people have recognized over that 13 year span that I'm consistent, that I'm hard working, that I'm dependable, that I'm knowledgeable. It's interesting, it draws them in because they know it's original content. That's what draws them in every time and then it's there every single Wednesday like clockwork. They can depend on it so that's a reflection of who I am. They can depend on me. They know I'm going to be there when they need me and that's the whole purpose of personal branding is to create a scenario where through your content people are seeing that as a reflection of who you are.   So the weekly email is just one layer of content. Now let's talk about other layers. You have all the social media channels, the Facebooks, the Instagrams, the Snapchat, the TikToks, podcasting, LinkedIn, Twitter. There's all the different channels and platforms that you can use to do this. What you want to do is you want to be on as many different layers, different platforms as possible. How many can you do? That's how many that you should be doing. I personally, in my real estate coaching business, I'm on every platform I could possibly be on. Twitter, LinkedIn, Instagram, Facebook, YouTube, podcast, everywhere I could possibly be. I'm doing email marketing and my real estate coaching business. I'm even incorporating text messages. And that's another thing. Text messaging is just another layer. A lot of you are thinking text messaging is too intimate. It's too intimate. We don't want to send business text to people because they're going to unsubscribe or they're going to feel like that's creepy or whatever the case may be. What happens is very interesting. You have your database, you're sending your weekly email to, okay, boom. Now if you add the layer of texting to that same database, here's what's very interesting in the magic behind adding as many layers as you can to your personal brand. As you send that first text out, a lot of people are going to unsubscribe. Maybe 5%, 2%, 10% are going to unsubscribe. That is a good thing because you're filtering down to the people who want the information on that channel. They want the information via text. The people that unsubscribe are still getting your weekly email. If they unsubscribe from your weekly email and they unsubscribe from your text, they don't want any information from you and that is okay too. Your job as a personal brander, as you're building your personal brand is to filter down, filter through the population and get down to the people who want to see your content, want to do business with you. I don't even look at unsubscribe rate. I don't even look at the people that unsubscribe from my emails or my text messages or block me on Facebook or I don't even look at any of that stuff. I have no idea what the numbers are there because I'm so focused on how can I get my content in front of more people. That's the name of the game. How do we get our content in front of more people to get to know who we are through our content, which is a reflection of who we are as a real person who will then in turn want to do business with us. I want to talk about content in just a second but I want to continue this conversation with adding as many layers because I think it's really important that you don't make the decision of what your clients want in terms of how they want their information. You might not want a business tax but you can't make that decision for someone else who might want the information via tax. So don't make that decision for them. Some people are going to want it. Some people aren't going to want it. Be on all platforms that way they can decide which platform, which avenue that they want your information from. I believe very strongly that you need to have a podcast. I think you should be posting a podcast at least once a week of whatever business that you're in. You need to have a podcast talking about it. If you're a real estate agent, which is most of the people watching this video, you should have a podcast talking about your local market and then send a link to that show out to your database. Texting and emailing that episode of that podcast is a really good idea because once they listen to that podcast, they're going to hear your voice. Okay, they're going to hear your voice and they're going to get to know who you are just a little bit deeper than just reading text. Just reading a screen with pictures and words. They're actually going to hear your voice and then they're going to hear you talking about your markets and then what's going to happen. They're going to feel connected to you and that level of trust is just going to grow just a little bit more. Okay, let's talk about content for just a second. Original content. Okay, as you're building your personal brand, what you need to think about in terms of content because a lot of you are struggling with what do I post? What kind of content do I share? What do I talk about? What do I write about? And the fact of the matter is that you should think of your content. For me, I think of it two ways here. I think I want to be a media company in terms of I want to bring news to people. Right, I want to be on the cutting edge of something new that's happening that's news to them where they can almost hear it from me first. Okay, if there's some incredible thing happening in the area or the industry or whatever's going on, you bring that to their attention. Okay, they're going to be drawn because they want to hear that story and then they're going to know, okay, this is Ricky who sent this to me and they're going to continue to feel that connection moving forward. So you're always on the cutting edge of what's going on. There's always new stories, new things happening, always. And so there's always an influx of content that you can, you know, grab onto and run with there. Another side of my content creation is formed around free information. I want to give people free information. I want to give them as much as I can for free. I coach real estate agents for free. I'm coaching you for free right now. Okay, I want to give you as much value as I possibly can without asking anything in return. That is going to create a connection and therefore want to do business with you because there is that connection. So you want to think about what can I do to bring value? Okay, for real estate, for example, I give all of the closed sales. I send a list of all closed sales, pending deals, active listings. I just give it all to them, all market stats. I'm not trying to hold anything back so that they call me. A light agent say, well, you shouldn't give them all that information because then they don't have a reason to call me. Yeah, they do.  They're going to call you when they need to figure out what is closed. I'm going to go ahead and give that to them now where when they call me, they're ready to buy or sell. They already have the information.  And another layer of your content, there should be a level of entertainment. Okay, there should be something there. When you post a picture on Facebook, make sure that picture is of something that has an incredible view of the beach or something that you're doing and you're documenting the process, something that's very interesting. And don't worry if you think it's not going to be interesting to people. There again, don't make the decision for people. Put content out there. Don't be scared to put content out there. If you don't understand what content works and what kind of content doesn't work, then you aren't posting enough. Okay, if you're posting enough content like I do on every single channel, I have a lot of content to go by to see what works and what doesn't work. And then I can post more of what works. And this is what you should be doing. A lot of people who say, you know, I don't know what kind of content to post. I don't know what kind of content works. I go to their social medias and they're not posting any content at all. Okay, which is a huge problem. You have to post content to know what kind of content works. It's kind of a chicken and egg kind of deal. So I could go on and on and on and on about personal branding and the fact that you should be doing it. It is the wave of the future in any industry. Anything that you're doing, personal brand is going to be the way to go. And you have to be on every single channel, every layer of personal brand that you can possibly be. You need to be there. Don't worry about if people are going to get insulted or frustrated with you or, you know, not want the content here, not want it there. Give it to everybody everywhere and let them decide how they want to consume your content. Then you can build a huge business and dominate your space because now you're growing an audience in many different places. Whereas if you're just one dimensional, if you're just doing the email and Facebook but you're not doing anything else, you're only going to get the people who want content on Facebook and the email. You're missing out on all the people that are only on Instagram, that are on no platforms and would prefer a text. Okay, you're missing out on so much.  And one more thing about building a personal brand, it doesn't happen overnight. It's going to take a long time to get there. And so when I say a long time, it could take a couple of months to kind of see some, you know, some kind of results. It could take six months. It could take a couple of years. You don't know exactly. But what I'm telling you is that if you continue to do it, you continue to tweak, you continue to adapt, you can continue to get better, just 1% better every day, then you're going to get to a place where things start happening all of a sudden. And you're going to be like, wow, this really works. So I hope this video inspires you to start your personal brand if you don't have one already. If you have one, but you've just kind of left it hanging out there, you know, left it for dead kind of deal, that you go and you revive that personal brand and you start posting original, consistent content. And it's going to take your business to the next level. Leave me a comment, shoot me a like, a subscribe, a follow, all that good stuff. Let me know what in the world I can do for you and I'll see you guys in the next video. Let's go. Let's go.


Hi, my name's Liam road currency trader and trading coach at trading 180 comm and welcome to this week's supply and demand Forex and gold fundamental and technical analysis and before we get started Please press the like button. Please press the like button and subscribe as well as the notification bell so that when these videos do come up you're notified and You know, it's just a free way to really kind of support the channel And if you do like the content, it's a free way again to support the channel gets the YouTube algorithm going, right? So Our trading process is to apply fundamental and technical analysis fundamental analysis to establish our directional bias and technical analysis supply and demand strategies to really kind of time trade entries risk management and Establish and profit targets. So starting off with the week ahead and week ahead All eyes are turning to the Federal Reserve's policy statement due on Wednesday As well as the US jobs report on Friday, which will probably point to another month of employment gains, which is positive, right? Actually, I think just zoom in a little bit So worldwide PMI surveys will also be in the spotlight as well as monetary policy action by central banks in the UK That's going to be another massive one Australia and that's pretty much those are the two that we you know, we Central banks that we do look at so UK on Australia Australia not so much really, but of course, it's going to be keenly watched for any Any clues as to what they potentially may do a monetary policy the UK are Looking to high crates, but let's see it's a bit of a complex one Which we'll get into in a sec when we start to look at the in-depth technicals and fundamentals so looking at the dollar index first of all and the DXY and last week I Was saying that the the DXY Is the Parvati's resistance probably to the upside a bit more of a pullback and this is pretty much what happened prices came into the you know this demand zone and pretty much shot up on the Friday and The dollar index is just a measure of dollar strength against Or weakness against other currencies like the euro the yen and the pound and again Parvati's resistance being really to the upside prices have been trending ever since the Federal Reserve pretty much came out back in June and Said that they were looking to to taper and potentially look to high crates Next year although that may not come to fruition as far as hiking rates But definitely tapering is is is on the card so ING Federal Reserve preview job done right the Fed officials agree that substantial further Progress has been made on both the inflation and employment mandates with the QE program Have is having done its job and the COVID cases subsiding it is time to announce a slowing in the rate of asset purchases and that's positive because Central Bank were buying pretty much government debt right government assets and supporting the economy so now the They're reducing those asset purchases is a sign that the economy is self-sufficient pretty much So QE will end in the first half of 2022 so more positivity with Attention already switching to rate hikes. We expect a minimum of two next year in fact, but let's see what happens So again, nothing but positivity around the dollar So really when you're looking to trade you know, it's really understanding the bigger picture and Looking for busy pullbacks, right? Sometimes these pullbacks can take weeks It's pulled back on the dollar index and you wouldn't necessarily trade a dollar index But you'd look for confluences on the dollar index, you know that pullback took one two three four five six seven eight nine ten eleven twelve days nearly two weeks to kind of pull back and But it was worth it, right once prices did actually come right down into that zone And then there was a buying opportunity buying confluences. That's pretty much what you want to do from a sell trade perspective, we've got to look at both sides of the markets because You know got to be It's not financial advice I've got to obviously give you the the other side of things. There is still a supply zone Up at the highs around here So if you do think that the dollar is expensive or something changes with regards to risk sentiment or the fundamentals Then this area here, I think just above that, you know, the 94 50s to the 94 70s 74s will be a decent area to look for any kind of short trades Moving on to the dollar yen and dollar yen again Price is kind of pulling back into this zone. I did say last week. I didn't wasn't really feeling that Area as a as a level to kind of get long even though it's a nice demand zone For me it was just because of expensive price fire It's morning of an expensive area But if you didn't manage to get, you know, some pips out of that pull back into this zone last week and again Right there on the Thursday, then there was pretty much some decent pips in there for a buy So again for me, I'm probably more looking at Proof of value. So I want prices to kind of prove that there's the dollar is Is a buy and then maybe a pullback into a bit of a demand zone before getting long But anyone who did get long I am overall very bullish on the dollar dollar yen I'm very bearish on the yen overall. They are lagging way behind and I do want to get in the position on the yen and If it's not against the the dollar then it will be against another stronger currency Moving on to the actually matter of fact note before I do that. There is the sell trade decent fresh area of supply right at the 14 114 50s and It's a profit taking potentially here But ultimately if the market is expecting rate hikes not saying that it won't reverse here It could do could pull back again. Nobody knows to this area could even pull back all the way down here But ultimately when you zoom out, I think the price prices should want want to go higher If the the data supports the narrative of a stronger dollar moving on to the dollar Swiss Dollar Swiss again prices came down more into it did react off of this area on Monday There were some pips in there and then we've come down into a bit more fair value area If you take fair value meaning that the low was absolute bargain of the year So the start of the year in January 2021 this year It was a zero point eighty seven cents and the high of the year was around was that zero point ninety four Seven cents then this is actually fair value right in between an expensive area and a cheap area is fair value You know, so that's cheap. That's expensive fair value. So pretty much pulled back and it kind of bounced off it You know came down to just right near that 91 round number and started to move to the upside Which I do think again the power for these resistance is to the upside the Swiss National Bank are lagging behind the US dollar so potentially Again, I don't know, you know this week weather prices will definitely go to the upside but probably probably ballistic The probabilities I should say of of prices going higher from here I think are definitely worth On on or on my side anyway, because it's not a financial advice if prices I think come down to this 90 Area, I think this is an absolute bargain and I'll look into jumping on that. Anyway, I can Again depending on if the data supports the narrative moving on to the dollar CAD Dollar CAD I think that again you got two kind of strong currencies So that's the reason why you really kind of got this stuff. This I guess a ranging market state, you know fair value State where you've got basically buyers and sellers in agreement between the exchange rate of the dollar and the Canadian dollar I still think the poverty resistance is probably more to the downside and Any pullbacks into that zone would be decent Buyers for the Canadian dollar, although I think the dollar the US dollar is is is a buy against the Canadian dollar Canadian dollar. I'm not so sure so we could see that happen if you do want to be a buyer with a dollar right now decent But I think there are definitely better trades Out there moving on to the pound dollar and the pound My overall bias was short. I was saying this last week I really want your prices to kind of come up a bit more and it was also a level just above this So 1 3 8 3 3 6 I was talking about in the group and prices just didn't come up So I didn't really get a trade in on the short side if you did manage to get short on this brilliant Well done to you. You should be in some decent profit I think that level of demand now is gone and talking about Fundamentally's fundamentally on the pound investors show fear of central bank errors in short-term bonds So the bond traders are the smartest People really in the market. They are very sensitive to economic shifts And inflation and and in GDP so the two-year debt Takes a strain in sign investors think policymakers will end up reversing rate rate rises, which is Which is quite a shock, but You know the the focal point of the global drop in government bond prices a shift to short-term debt as High inflation spooks investors who worry that our response from central banks could not be economic recovery, of course so The feeling is is that the central bank or do inflation is is going higher a rate hike may Damage the economy that hasn't yet got going so ultimately You know, there's there's problems there for the pound and And so I think any pullbacks. I think probably from now Are gonna be decent sell opportunities for me If we can get any pullbacks that sees a supply zone right there So any really major pullbacks into this zone or even if it comes even higher this week That would be fantastic as that would be a much better sell for me Anyway, I'll put these one three nine areas just between that I'd like for a short trade again. They're even though the banks monetary policy wise are doing Great as far as hiking rates. I think the the the economy for the UK is struggling a bit especially in the third quarter so There is such thing I guess as a As a negative hike right as far as a negative effect of a hike So let's see what happens there But if you do want to get low on the pound at some point then your first area to look for buying a pound would be at that one Just below that one three six area on the on the price chart demand zone moving on to the Euro dollar Euro dollar again prices came up pretty much Touched this the underside is the mark. Sorry supply zone a really nice supply zone I was actually looking at because it had been touched here once twice The three times and that was really the area to look for in fact, I didn't get involved in this unfortunately I was in some other euro short trades Which we actually worked at one worked out all right I should say all right, but one was a winning trade and one was a losing trade But but the point being is that the opportunity was there on the euro dollar There were two opportunities matter of fact there was this one and there was also for the guys that were in the group There was also a stop-hunt trade as well So there was definitely two setups in there, which were death guaranteed to be profitable for anyone who took that And the reason why I say I mean I was in two because I don't really take more than two Trades if I'm on one currency, so if I'm in a euro Swiss in a euro cad trade, I can't take a euro dollar trade Right, it's it's because I'm loading up too much on the on the euro So I like to manage my risk just to explain really, you know, how I go about managing one of the ways I manage risk on Taking any trade. So Yeah, really profitable trade anyone who got involved in that short and again, I was saying last week, you know the divergences between the You know the dollar the US dollar and the and the euro and again that really is highlighted This week or last week, I should say there was a meeting where Christine Lagarde came out I had a few things to say the ECB has finally woken up to into inflation reality So ECB Christine Lagarde just said it the ECB discussed Only three things today inflation inflation inflation So they still think the ECB ECB still thinks will seize the period of higher inflation as transitory or temporary But has become much more balanced with its inflation analysis paving the way for further asset purchase reductions in December So although that might sound positive. There was in fact Something of interest, which is the reason why the devil is in the detail You must read this stuff. Even if you don't understand all of it There's gonna be something that you will understand and this is something that popped out of me So against all of the above which is basically all of this If you don't understand that the synopsis is a first rate hike will not be on the cards before the second half of 2023 so they again, they're lagging behind right we just saw an article where The Fed are looking to potentially Hike rates next year, right? So the IMG are expecting a minimum of two next year and the end Europe are literally lagging behind With a potential rate hike, you know in in 2023 so ultimately this is the reason why you're seeing You know prices continue to go to the downside. This is not Elliot wave theory nonsense This is you know fundamental analysis and understanding value and where monetary policies are diverging So that being said Pretty much we are where we are if you do want to be a buyer of the of the of the dollar There is a I guess I guess technically you can draw a demand zone Sorry supply zone here, but I would say out of that supply zone Really the best area would be up within this 16 I would say from six from one 16 70s That is going to be the area to look for a short trade for me I wouldn't look for any kind of short trades around there not at all anything that aligns up with that 16 1 16 6 5 or just above that is going to be a for me a sell and If you do want to be a buyer of the euro because you know fortunes camera verse, you know things have to pull back there is such fingers profit-taking Etc. And this is actually a really technically are a very nice buy I think it's a very very nice buy, but again technicals are not the reason why I alone Anyway, you should be the reason why you should want to enter into a trade because if fundamentally Everybody thinks that this is an absolute bargain this price for the for the US dollar Then the par for these resistance should be to the downside Moving on to the euro yen Euro yen again bit a bit mixed picture both kind of weak currencies Although I do favor the euro over the yen, but nothing really to write home about here. I think Fundamentally, they're actually they're pretty much both weak No real demand here So I think if you are looking at getting short on the on the euro on the euro yen Which is basically buying the yen wait for some sort of risk-off sentiment as the yen does tend to jump in a risk-off Environment, but I think for now I think for any kind of buy trades on this currency pair It's going to be a bit difficult And this price has really come all the way down to its 129 area or they make higher highs higher lows And then prices come back down into that one three two Zone before looking to get long so nothing to really kind of Write home about on that one Aussie dollar and the Aussie dollar Strengthening Aussie dollar, especially against the US dollar has been a bit surprising But they did the US that's so the Australian dollar did have some really good news regarding their trade balance we're talking about in the in the room in the private mentoring group last week But ultimately I think that the with the Federal Reserve Looking to potentially high crates sooner than the Australian dollar This is basically just a pullback. I guess if you're looking at again the yearly high to the yearly low and Where we are potentially We are somewhere around fair value right that is fair value So ultimately you do want to get short on his currency pair Now is a really good time to look for short trades But again is the Australian dollar the best currency to you know short against the US dollar I would argue that there are much weaker currencies than the Australian dollar to look for trades against but if you do that's opportunity that you think that is You know the one then that's a nice Selling opportunity or shorting opportunity and buying for the dollar for the Australian dollar Technically, we do have demand here there So any pullbacks into probably the lower end of this demand where you've got some confluence of But a support and resistance there That should be decent, right? It should be Decent buy right there Moving on to finally gold and gold Again works really inversely to the US dollar. So if you believe the US dollar is going to get stronger Then you have to believe that gold potentially is going to get weaker. Yes, we have inflation problems But if the Federal Reserve are looking to high crates money is probably going to potentially You know move out of gold or some money will move out of gold And into a higher yielding asset, but that's not to say that if inflation if let's say for example if The Federal Reserve looked to potentially high crates to cap inflation But but they're hiking rates, but your inflation is still rising. Yeah, it's still going higher then gold eventually will start to go higher because you know Inflation starts to get out of hand then gold is a hedge against that inflation So again a bit of a tough one to kind of trade gold at the moment for me Gold generally should be overall long-term a buy but in the short term It's a bit more of a difficult trade to take But if you do want to be a buyer of gold then these are the areas to look for long trades If you're looking for again a short trade on gold and buying the US dollar Then you're looking for really kind of there was an opportunity obviously here at this supply zone But if you're you know waiting for price to go a bit higher, then that's going to be the zone right there But but yeah, I think I think gold may start to fall a bit if the dollar does rise There has been periods of course where the dollar has risen as well as gold, right? So not everything is always a hundred percent correlated. There are unique circumstances that do happen within the market and you have to be aware of that but typically Fundamentally, you know money tends to flow into one and out of the other so for me at the moment I think Potentially to the downside unless Inflation does start to continue to rise and there are you know inflation worries. Anyways, that's it for this week Hope you enjoyed the analysis again Don't forget to like subscribe and share press that like button and subscribe and I will see you next week Hope you have a great trading week


I'm here with Billy Kidd, and I have to say before we start, I really love your outfit. It's perfect in this whole Western world vibe here, but it's not just the outfit that we're celebrating today. Of course, he is also a gold medalist, he's a world champion, and he was a silver medalist at the Olympics. So I feel pretty excited to get to stand next to you at this moment. Thank you, it was just a few short decades ago. Five. It just feels like yesterday though, right? Yes. Absolutely. But can you talk a little bit about how Dr. Steadman helped you along that journey in becoming such a champion at your sport? Well, I'm an old downhill racer, and any ski racer wants to know Dr. Steadman, because he made us all go faster. I first met him out at Lake Tahoe in the late 70s, and then he came to Colorado, and I lived just up the road in Steamboat. And so I would come down to get checked by him every year, and he'd say, no, it sounds like a little gravelly is in your knee, but we don't need to open it up yet. And so we kept going like that for years and years. And then finally, five or six years ago, he said, all right, we got to do a little clean-out. He did, and I am skiing much better. At least I think so, and so does my mom. And it's all about what mom really thinks, you know? But speaking of which, what are some thoughts that you have about Steadman's legacy, not just for you, but for all of the people that he worked on, both the weekend warrior and the Olympic medalist? Well, I think when I first met him, he was on his way to a really healthy legacy, but it was only among a few skiers in America and mainly in the West. But then he started getting well known for treating any skier, and especially the best skiers, and then it went beyond that to athletes from so many different sports. And now he's a legend around the world and literally has changed medical treatment for athletes that have gotten banged up a little bit, like a lot of us skiers. Yeah, it sounds like an exciting sport, but a dangerous one as well. Would you agree with that? No, it's not dangerous. It's just dangerous if you hit fences and trees, but if you go around the trees, avoid the fences, you're all right. I will take that down to some notes for later for myself. Hopefully you'll use that in the Olympics. That sounds like a plan. Thank you so much.


As I started to get more and more interested in how Erie's work, the first class research, varietal improvement, agronomy, engineering, all of this, how this could be more relevant to different countries, particularly countries that I would say have been bypassed by the Green Revolution that hadn't really taken off to the same degree for a number of reasons, partly because of their environment, because they were largely rain-fed areas, but also because of conflict. And that's what got me interested in the Indochina region. January 1986, I was invited by Dr. Swaminathan to be part of a team that went to Cambodia, then known as Kampuchea. And it was GoDev Kush, it was Don Puckridge and myself. And so we went there for about 10 days in January 1986. It had been a request from the Ministry of Agriculture. It had initially actually come from some NGOs working in Cambodia. They wanted Erie, they were asking Erie to return some of the seeds that we had in the gene bank. They were interested in getting the rice industry up and running again after a long period of great disruption actually to rice farming in the country. So we went on in that first mission and lots of interesting things came of that as a result. It's a remarkable story and one that I wish more people knew about that because it is such a compelling example of how genetic conservation is so critical, particularly for countries like Cambodia that are so reliant on agriculture and in this case so reliant on rice production. So Cambodia has, one would call it quite a checkered history, leading up to the end of the Vietnam War. Actually the country was very productive, not necessarily high yielding, but they were generating surpluses of rice from Cambodia leading up to about 72, 73 as the Vietnam War was sort of coming to an end but it was spilling over into Cambodia and Laos. And so at one point, sort of in the late 60s, the country had an area of around two and a half million hectares of rice and they were actually exporting small amounts of that to other parts of the world, particularly to Africa actually. But as the war spilled over and there was a very strong anti-government movement going on in the rural areas, more and more people, more and more Cambodians actually fled the countryside and made their way into Phnom Penh and they sought refuge there actually. So the population of the city increased from half a million to about two million people and at the same time the area planted to rice decreased and decreased and decreased, large areas were affected by landmines as the conflict was going on. So Cambodia went from being a net surplus country to being a country that really couldn't feed itself because everybody or at least a big proportion of the population were huddled into the capital city. So that sort of led us up to 1975 and I think it was sometime in April 75 the Khmer Rouge actually took over the government.  So the Khmer Rouge came in with a very, I would call it unorthodox but also brutal approach to development and their view was we needed to bring the whole country back to year zero and the way to do that in order to rid the country of all the ills that they saw had affected Cambodia over the years, the first thing they did was actually remove everybody from Phnom Penh. So here we are, we have two million people essentially cluttered into the city. Within a few weeks of the arrival of the Khmer Rouge the population went down to 10,000. You imagine from two million to 10,000. And so where did they send? They basically redistributed them all over the country and not necessarily back to the places where they came from. Part of the ideology of the Khmer Rouge and it was a very interesting one as they recognized that Cambodia's rice was important. But they wanted to modernize it and their idea of modernization was to irrigate rice and to sort of base, somehow loosely base the concept on the old Angkor civilization, large grids of irrigation canals.  The idea was somehow, and they were, at that time they had Chinese advisors, the Chinese government had supported the Khmer Rouge and the idea they were even introducing rice varieties from China to plant in these areas. But with hindsight now looking at all that, the engineering was extremely faulty. Very little of that irrigation, that infrastructure ever led to any increase in irrigated rice production. And they abandoned, in fact the Khmer Rouge actually outlawed deep water rice. They didn't allow farmers to plant this traditional deep water rice they used to plant around the Tonle Sap Lake. And so over that period production went right down to less than a million tons, even half a million tons, I've seen some of the statistics during that period, which was way less than you needed to feed a population, notwithstanding the fact that the Khmer Rouge actually killed upwards of two million people over that period, one of the greatest genocides in human history. So this went on for three and a half, four years. Finally in January 79, the Vietnamese came into Cambodia and installed a new government. They removed the Khmer Rouge, partly because the Cambodian government, the Khmer Rouge government was launching attacks on Vietnam and Vietnam of course was a much more powerful force. And at that time also, I think China had also reduced and eventually not supported the Khmer Rouge because Vietnam had had its battles with China on the northern front as well. Anyway, so Vietnam comes back in, installs a new government led by Hoon Sen, who is still the leader to this very day. That was 79. And slowly NGOs sort of trickled into the country, no UN, because for many years that government was considered illegitimate because it had been installed by an occupation force, the Vietnamese had come in and removed the Khmer Rouge. So all along, even the time when Erie ultimately started working in Cambodia, the Khmer Rouge actually occupied the seat in the UN. And so there was no UN presence. In fact, all through this period, in the early days that we worked there, the only governments that recognized the Hoon Sen government at that time were the Soviet Union and the Soviet bloc countries, including Cuba. And one other country, one that was not in that sphere of influence and that was India. Okay, so you had all of the Soviet bloc, but no Western governments recognized the government in Cambodia, Australia did not as well. So anyway, actually several years passed. And then when we were invited in finally, Dr. Swaminathan received the invitation, we went into the country. At that point, this is early 1986, production had crept back up to about 2 million tons. Yields were still very low, but just land area expansion as some of the problems had been sort of solved in terms of security. It wasn't completely secure and there's still land mines everywhere, which seriously affected agriculture and particularly rice farming. People as well as animals were being blown up by stepping on land mines. But anyway, there was a bit of an increase in production. So the Erie program came in and we looked around and we were shocked, I would say, in that first mission. We couldn't quite believe what we saw or we'd heard. Not a lot of information came out to the outside world during that Khmer Rouge period. But we started to talk to people. We started to talk to the government officials. We started to talk to everyday folks. This was a hard line communist government, by the way, that we were dealing with back then. Anyway, but they did realize we have to feed our people, right? We have to increase production. They had that idea. So we said, OK, let's take a look at who we can work with. We typically work with a national research organization. They became our partners. You look around Cambodia, all the buildings were destroyed. Everything had been destroyed. We've got some great photos from that era of what were formerly research institutions in the 70s. Totally flattened. So where are the people? There were 400 trained agriculturalists in the country prior to the war. After the war there were 40. So you had a literal decimation of the skilled agricultural expertise, people who had worked in extension or ministry of agriculture and in the university and so on. So there were very few people available to work with. In fact, one of the things we did before we went to Cambodia was, Erie used to have this book, I don't know if you still have this now, where you could, they had little photographs of all the Erie trainees going back for years, right? And so we looked at Cambodia to see who'd done a training course at Erie. Actually there'd only been six who, there were six faces and six names there, but we brought this with us and we started asking around everybody we saw, you know, of course the first thing we tried to do is, so who has a connection to Erie here that we could start to work with? And we could only, we didn't actually physically locate them but we only heard of two of those six still alive, right? So they've really been wiped out, the human resources, the physical infrastructure wiped out and the varieties were lost as well because with all that dislocation with the fact that everybody moved from the countryside and then they went through this horrendous period of, you know, work slave camps basically. And also being told you can't plant this deep water rice and people were so hungry they ate their rice seeds, right? So you basically lost so much of the genetic resources, the rice genetic resources which were essential in Cambodia because 85% of the fields were rainfed. And so Erie's impact up until that point had been very much focused in the irrigated and rainfed and favorable rainfed lowlands had very little impact on the sort of more harsher environments. So all these traditional varieties in Cambodia had evolved under these harsh conditions but appeared to have been lost. However we have a good news story and the good news story was that luckily, well probably more than luck, very strategically Erie had sent in some collectors, I don't personally know the names who actually did this but I believe it was 72 and 73 just towards the period where the production and the, you know, the turmoil began, there had been a collection of rice varieties, traditional rice varieties. And I believe over 750 varieties, probably more than that were actually collected and stored in the Erie Gene Bank. So we did our checks on, we called up the folks in the Gene Bank and we found out that yes indeed we've got all these varieties that were collected at that point about 13 or 14 years previously. They'd lived safely in the Gene Bank while this horrendous, you know, genocide, civil war was going on in Cambodia. So over a period of several years part of the Erie program in Cambodia was actually to reintroduce those varieties and we had one plant, we had a couple of plant breeders there, Ram Chowdhury, Edwin Havier and they worked on reintroduction of these traditional varieties and many of those varieties then farmers, you know, grabbed them, went with them, multiplied them. So we had a sort of a two-prong process or two-pronged approach. One was to get these traditional ones back into places where they best fitted. The other part was where we've got irrigated rice and we still had 15% of the country maybe a little more irrigated. Let's get state-of-the-art modern IR varieties in their IR 36 and so on like that had gone very well in other parts of Asia had still not found their way, at least not good quality seeds of those varieties had found their way into Cambodia. So I had these two things going at once. So we then saw a big, it wasn't big to start with, it was let's say a slow improvement in production that has continued, you know, to this very day. So the varietal improvement part of it was very important. I can't underestimate the importance of the human resources and as I'd mentioned, the human resources had been decimated. As a result of the war, people had either been killed or they'd fled as refugees and disappeared off the map as far as Cambodia was concerned. So a major initial focus of our work was on capacity building. So this wasn't easy because virtually nobody there spoke English. So one of the first things we did was actually bring a group of Cambodians to Erie and I believe it was sometime in 87 that we brought this group of 13 Cambodians from Cambodia to Erie. This was the largest group of Cambodians ever to leave the country. Remember, nobody actually, well, let's say ever to leave the country other than to the Soviet Union or other sort of parts of the world that were friendly with Cambodia at that time. So we bought 13 of them. We organized to bring them to Erie and we brought them for five months of training. We had a special rice production training course. Everything had to be translated into Khmer and what they did was in the mornings they did rice production and in the afternoons they did English training. So we had the training center of Erie have them out in the field planting rice, doing all the physical stuff while it wasn't raining and in the afternoon they came in and we had a woman, Jill Sullivan, we brought her in and she taught English, sort of English for beginners. And so this went on for five months and these people went back to Cambodia and we ended up being able to work with them. So parallel with sort of improvements and technical assistance and all the rest was building up this capacity. And over a period of about 12, 15 years or so about 6,000 Cambodians were trained by Erie at all levels. Many of them of course were trained in country. And at one point we had a team of about five or six Erie scientists working there. But many of them, we brought them back to Erie, we sent them to other, we sent them on tours, they got to see other parts of the world where we'd actually made good progress in rice production. And some of them then went on to get master's degrees and even PhDs. So we look at Cambodia today, we help set up the Cambodian Agricultural Research and Development Institute called CARDI. We did that very early in the piece. And then we worked very closely to build up national capacity from scratch, physical infrastructure as well as the human resources to go with it. And we with support from the Australian government, we were able to send quite a large number of students off for advanced education to do masters and PhDs, mostly in Australia. Some of them did it here in the Philippines as well. And to this day, if you go and look at the organizational chart of CARDI, and you look at it over the last several years, the people who were running the organization, the current director, for example, Makara has his PhD in Australia, he's one of our counterparts, one of the trainees, and many others in the organization leading breeding and soils and entomology and so on all came through this eerie partnership that was supported mainly by Australia over those period of a couple of decades. So that's the that's sort of the history in terms of what we did. I talk a lot about varieties, but we worked on agronomy, we worked on integrated pest management, post harvest technology, mechanization, all of these things were going on at the same time over, you know, rather a long period. And, you know, I look at it when when we went in in January 86, the production in the country was around two million tons. The average yield was just over one tonne per hectare. And I look at it today. What is it almost 30 years later, right? Total production in the country is is around nine million tons. All right. The country is an exporter again. In fact, for the last several years, the country has been exporting somewhere around 800,000 to a little over a million tons per year. They've really developed their export export of rice as a source of income. The, you know, the area has gone back to above the level it was even before the war, from about two and a half million hectares, having gone down to half a million, now back up to three million hectares. So it hasn't greatly expanded. Much of the improvement has come through yield increases. So the yield is now around three three tons per hectare, which is, you know, it doesn't it's not that good, perhaps compared to Vietnam or Indonesia. But you've got to remember that still that country is largely rainfed. Irrigation has expanded investments have expanded. But to be able to get three tons per hectare of land that is principally rainfed means that, you know, a lot has gone into the improvement of crop production. So I think it's a great, you know, Cambodia itself is a great credit to Erie. And I think initially the vision of our director general, Dr. Swaminathan, and consistent long term partnership with with that country through thick and thin challenges of funding. For the most part, Australia was the was the big supporter, but we were able over the years to diversify that level of support. And one of the key successes is we've been able to connect Cambodian scientists with scientists in other countries. We always wanted that we didn't we didn't want them to be dependent only on Erie with the Lao with the Vietnamese with the Indonesians with the Chinese again, and build those sort of collegial relationships, which would give, you know, give strength to the to the national research system. So that's that's basically the Cambodia story. I think that that is actually a really good lesson, which by the way, I've shared with a number of other colleagues in other parts of the world as far away as Africa, really, you know, that when we see countries coming out of conflict, we, we, you know, I think we can take some lessons from from what happened in Cambodia. I've tried to have sort of similar approaches being used in in East Timor in Timoleste. Again, a country coming out of conflict. It's not it's not a predominantly rice growing area. But but I think the general principle, when you come out of conflict, you've often got minimal infrastructure. You've got very limited human resources. And you often need to borrow technology and build up research capacity yourself. So we've looked at that in Timoleste. We've looked at that in Mozambique. I know Erie is now working in Mozambique. I think doing a very similar approach, improving varieties, building national capacity and strengthening national institutions. It's a good model. And I think it should be shared more widely. And it's probably going to be very relevant to Afghanistan and perhaps some other parts of the world in the years ahead, not just for rice, but for any crop, actually.


So good evening everyone, and thank you. The main purpose of this research was to explore the accuracy of film depictions of non-suicidal self-injury and the applicability of research models of self-injury to film. Non-suicidal self-injury has been defined by the International Society of the Study of Self-Injury as the deliberate, self-inflicted destruction of body tissue without suicidal intent and for purposes not socially sanctioned. Over the course of the past year, I've been coding and analyzing 28 films, which were released between the years of 1988 and 2016. Films were coded on 32 different variables, including demographic information about the characters that were portrayed, as well as more general information in regards to the films, such as the date of release, the gender of the director, and the setting of the film. Wanting to apply a theoretical framework to my research, I applied the four-function model of self-injury, which was developed by Nock and Princeton in 2004. This model categorizes the functions of self-injury by two dichotomous factors, the first positive whereby positive refers to the addition of favorable stimuli and negative refers to the removal of aversive stimuli. And the second, automatic or social, which refers to whether or not the function of the behavior is intrapersonal or interpersonal, respectively. Therefore, self-injury's behavior can be divided into the following four subgroups, which you can see on the slide beside me. Automatic positive, which refers to the use of self-injury to create a calming or favorable emotional state. Automatic negative, involving self-injury used to remove unwanted or maladaptive emotions. Social positive, which is self-injury used to get attention or access material goods from others. And social negative, which refers to self-injury used to get out of social obligations and social responsibilities. Examples of what functions would be categorized under each of these subgroups are also contained on the slide. The accuracy of film portrayals of self-injury was also analyzed through examining demographic criteria, such as race, age, and gender, and the proportion of characters that were considered violent or nonviolent towards others. Results indicated that film portrayals of non-suicide self-injury are relatively accurate based on the four-function model, where the original results showed that the negative automatic subgroup was more endorsed than any other subgroup, followed by the positive automatic subgroup, and there was no clear difference between the two social subgroups. The sample size of my research, unfortunately, did not permit me to test for significance. However, the apparent spread shown by film characters was pretty close to what we see in the original research. Surprisingly, as well, the demographic characterizations of self-injury in film were quite accurate in terms of age and gender based on the estimates of previous research. However, this was not always the case. Over time, trends in the data were found and showed more demographically accurate portrayals of self-injury in more recent years. Furthermore, male characters appeared to be more likely to be portrayed as violent over female characters. Implications of this research were discussed in terms of the possibility for normalizing self-injury to have both positive and negative effects on viewers, which include the increase in self-peacepalc, sorry, help-seeking behavior, and the increase in stigma. Thank you.


Everybody Matt here for late in sports cards rip in one box of 2023 top Star Wars chrome hobby This is for Jay Lee. Good luck crosshair and grogu Rose Tico refractor hello Ren Quinlan Voss That one is aqua refractor to 199 and Finn refractor mace Windu grogu Favorite Star Wars character It's a Han Solo and captain phasma We're gonna fin Probably Vader original Vader it's Janna and Tuscan chief auto that is Javier Jimenez That's Tuscan chief mugs Mayfield I used to think Bilber was so annoying. I think he's awesome Now that he's reached like I can relate Luke Skywalker Manga madness Really cool. Yeah monikers Ray if you were a Jedi or if you had The channel of the force what color would your lightsaber be? Second sister mine would be super fractor gold As for friendship you pick blue mine would probably be red. I mean let's be honest Madness Reds the dark side, right? Yeah. Yeah. I probably joined the dark side Jabba the hut Mando I'd give up the Jedi way Grogu it's just Everybody's living in squalor You're on the dark side. It's so much cool. I mean granted. It's gonna explode. Yeah living the Death Star. It's very true Manga madness Saw Gerrera Just brother brief cargo lay organa Maul refractor Lando and Obi-Wan Kenobi The negotiator All right, that'll do it for your box J. Lee appreciate the purchase. We'll get these right out to you


Okay, I'm recording one more video while I'm here in the Michigan studio Just got a fat rage quit dub Iqwadala locked in as our dark matter point guard He is amazing will Chamberlain yalming and we added a pink diamond Shikilo Neil I don't know if he's good or not. I don't care. I'm happy to have a backup center So I'm on a hot streak right now I'm gonna maintain that hot streak and I'm playing another game if you take a look at the cheat sheet We're seven and three in the worst case scenario I get to play 2k high which if I'm being honest is probably the best case scenario But it's good because if I clutch up these next either one of these next two games I'll be giving away multiple signed NBA jerseys. I have a signed Shaq jerseys. So I'll definitely be giving that away I'll grab a couple more. I'll give away to a couple of boys But you'll have to see my record first if I win today I'll figure out how I'm doing the giveaway because I'm guaranteed to be giving away an amount of jerseys But if I lose today might not happen. So I would really like to clutch up for the boys We'll just have to see how it goes. So team wise. Let's talk Shaq awesome to have At least have a backup center at all, but he's not very good This club rod has been pretty mediocre Matisse Thibull is kind of slow, but a good defensive player John Moran play great So I'm not too crazy about him and Jason Tatum is really really good So if anything I'd like a dark matter center or power forward coming off the bench Maybe I would get ready Kevin Durant if I had like a I don't know if Michael Jordan is shooting guard small forward Or point guard shooting guard, but if I could go like a Michael Jordan here I want like a fast small guy who can dunk by Drexler Michael Jordan I would even take Anthony Edwards. This Kevin Durant just freaks me out. I don't know why other than that dude I love our team right now. I'm ready to spin the wheel. So yeah, if I can really choose I'd actually probably get my LeBron sexualness is gonna turn into just standard homosexuality 10 K 10 K MT per free throw so I get 10 K MT on one player per free throw that I make out of 10 Also, yeah, I set up still ratchet. Oh, look at Cypher Belnade Yoshi Kagekira, it's a beautiful day out. Oh No, one day. I'm just gonna have a big party at the crib all the boys We're just gonna go out on the boat take the jet skis out a good day Those six for ten not bad. I'm not you know, I'm not getting a super max contract or anything But six for ten. I'm happy with you know fun fact the Tyree kill parody basketball game when I hit that And one on Tyree I missed the free throw and when I got home that week I literally practice free throws like every single day because I was so mad at myself for not finishing the end one like I mean the cool clip was the move But like I wanted to finish the end one and I was so mad that I didn't either way six or ten So I get 60,000 MT 10 K per free throw mate 60,000 MT to spend on one player I say we just take a dark matter power forward if I can get one for 60 K MT sick I don't know if any exist for that price. You know what?   Dreymon green is an Incredible incredible defensive player to be six with seven at power forward and play defense way He does is super impressive even if he's kind of a dirty player LeBron coming out for Dreymon green That one's gotta hurt. It is looking real good. We still have Marbury who I've never used I'm throwing Marbury in infirmity stable, and that just leaves our challenge wheel and a dog to acquire I saw a sloth, baby. What do you got? Let me see it I Like this one because I don't shoot a lot of threes I'm not good enough to understand all that spacing and when a three is good and whatever So to shoot 50% is gonna be tough for me But I'm gonna try it out the only threes we're shooting are really really high percentage threes and technically there's no limit So I could shoot one threes strap it never shoot another one fill in Dolphia murderers Dark matter AI Invincibles hardaway Sean Kemp Thurmond Richard Jefferson. I think he's on balling which I respect Except it's gonna give me. Oh, maybe not. Oh bucket Super weird shot, but I'll take it Hey Jimmy Butler with the rip and wait Exactly what I want do I just not shoot another three rest of the game And he is so out of position dude. He doesn't have a clue what he's doing right now I was worried when I saw his team, but I don't know if I'm worried anymore All right, so Oh bucket Look at that move. Yeah, man another three. Oh check go get a bucket check a big damage check guys this Discombobulated. Oh dream on. Oh, yeah another bucket for Shaq. Dude. I've never seen a guy so out of position. Oh I want to shoot that so bad Under normal circumstances Highlight real dunks are literally the worst addition to this game of all time Like that is the freest two points ever.   Dude Marbury. What are you doing? Oh? My god. Wait. Oh, yes, that's free Marbury.  Look at that clamp. No way.  I think this is a mismatch by the way Okay, see like that if everybody did that, you know what there should be a setting for it There should be a layup set. I know there's a way you can choose to do layups instead of dunks But it's not very efficient.  Okay Durant pull up just for two. Yes Durant. That's what I'm gonna do Durant. Oh look at Durant. Yes, sir Yikes, dude, you just get blocked on dunks so much And there's will supposed to be a pump fake low-key, but Durant with an amazing board out to Iguodala good pump Durant no, not Durant Iguodala. Okay. Good D Dude, you're in a box. How does it feel?  That's curry. All right, whatever whatever whatever. Let me try it again Hey No, hey, oh wait. Okay. So I was wearing it to be I just got swatted there empty to keep trying Hey, wait, what? Yep.  Jimmy almost just did it whimmlers Ah, I'm out of position 4945 All right. Yeah, why don't you just take a layup buddy? I win ballgames, baby.  All right, dude. I'm so Already missed. I don't know how I accidentally just did the dream shake, but I missed Very upset about that low-key like I had like I could have done that with nine more shots than him That is really impressive. That is uh, that is rebounding right there. Also very what it's tied Good clamps. Good clamps. No, not curry again. He's gonna get his takeover.    Dream on Last name's green, baby. All right. I'm sorry.  I'm like russia wilson, dude.  I feel good 67 61 if he stopped on balling.  That was supposed to shag Dude this curry is keeping him in this game.  I'm supposed to be on curry. Go shack. Yes, sir.  Anybody but curry honestly. Anybody but curry 72 to 72. Shit. Oh my god. This game's tied up and courage is ripping That's fine. That's a bad shot. Yes, sir. Shack Oh Three seconds two Great defense job Let's go. No job. Nope. Pull it out. No. No, no, no, no, no, no Curry just got hot Shit Out to y'all for two. No, what is that? Okay y'all. Okay.  This is all but over You gotta let i'm gonna let naran have these. He has to have the buttery as free throw dude. I loved her. Oh, that's a good.   That's a bucket It would all is strapping though keeping me alive here. Yesh Get there Iggy.  Clear path foul. Clear path foul. Clear path foul gotta be right You said that clear path foul? Uh, there might have been a couple guys in front. Yeah, I guess there's someone technically in front of me I'm on him. Yes, sir. Look at that clock winding down. My clock is winding down.  Good move. Good move. Good move, but that clock took way too much clock there What a high scoring game. Oh my god. That got nerve wracking dude Taking a look at the box score.  Ecuador is amazing The best point guard I have ever used Ecuador. No question. Yeah, I was nine for 11 Like the god he is and he's the only three pointer. I missed all. Oh, no, I missed two I take it back. I missed two because I missed one margarine, but dude if we go to team comparison We out rebounded him like crazy and that is one of my happiest stats ever If I out rebound someone, there's a good chance I'm going to win the game. His bench points I think it's because curry was on his bench. Uh same amount of assists with points in the paint 48 to 18 Three pointers seven for nine 78 percent and crazy enough. He shot 38 threes He actually shot 50 as well. Most of his points were three pointers great game though 54 from the field. He also shot 54 from the field It was my three pointers really that won me the game that I shot that well from them Now since I made in three, I will say, um, I might have some additional rules for a forfeit that I may or may not do You guys will see in the finale episode, which is tomorrow not tomorrow, but next episode My goal is supposed to be okay every day But right now I still have a few mad videos that I want to finish up a few more theme team videos I want to finish up. But once that's done. I want to do wheel 2k daily So like Monday through Saturday, then we take a break sunday then monday through saturday again So I know you guys like that last year.  This is my one pack right here. Come on. Maybe come on. Come on. Come on We got a big diamond let's do a conference power forward. Wait a second. I actually got another power forward I saw mavericks.  No, that's racist Chick-fil-a jones. What is that? McDonald's jones. Listen kfc jones. I'm not putting you in buddy because no shock It's not happening.  I'll see you guys in that one. Thanks guys as always I'll talk to you soon. Peace