The question that is commonly asked is which is better is called more Kanban. I am not going to discuss that, but I'm going to make a clarification on it. And the other point, which is the important one, is a lot of people think that Kanban cannot be used, for example, in software development because it has no iterations. So we're going to clarify that there's no need of iterations to be able to work effectively. However, Kanban does offer a way in which we can handle something like iterations. OK? So let's get started. So first off, it looks kind of fuzzy over there. I don't know why, but you guys don't mind about the image being a little fuzzy on the side. I think we're OK. Or maybe, no, I don't know. I just leave you like that. OK, so I'm going to start talking a little bit about waterfall. And I think it's very important to set up a mindset. So there is this very strong belief in the agile industry with the agile field that waterfall is bad, it's like evil, and I strongly disagree. Why do I disagree? Because the problem isn't really waterfall. The problem is that we really, most people don't know what waterfall is. So we think waterfall is something like this, right? So we have our big monolithic set of requirements and design and all that stuff that we know. But that's not true. Actually, waterfall came from a paper that was written by Winston Joyce in 1970 as part of his PhD research, which was sponsored by the DOD in the US, the Department of Defense in the US. And what is really interesting is that this is not waterfall. Nowhere did Winston Joyce say, this is waterfall. This is actually one of the introductory diagrams in his paper. And actually, this paper is very easy to find nowadays on the internet. So you just Google it and download it, it's a PDF. And this is not waterfall. So here's where the surprises begin, OK? So taking that into account, we all know that the most popular agile methodology is a scrum. And we like it because it's actually cute. It's nice. You have these very nice looking structures with these loops, and it's just kind of cute. It has a nice balance. It could be probably a piece of art on a wall or something like that.


I don't even think I could even count past 10. It sucks when my grandmother speaks Hindi to my dad and I have no idea what they're saying. I refuse to speak it because everyone around me was not Korean so I told my mom, if you don't speak to me in Korean, I don't want to talk to you. No! The culture's going to end in my generation.  Is it worth losing your culture to make your life more fun? What's going on everybody? I've seen this question get posted on Reddit for the past 10 years now and no one's really came to any set conclusions on what it means if you can't speak your parents' language or is it really bad, is it not bad, can you make up for it? So today I'm going to break down the four main arguments, I'm going to add some solutions and maybe some recommendations at the end of the video and hopefully this just helps you think through this kind of unique issue that we have as immigrant kids of the diaspora. Obviously, this issue does apply to every culture, not just the Asian kids.  Should you feel less blank for being bad at the language? How much of the culture are you really missing out on and how you can make up for it if you feel guilty? And by the way, I am speaking from the heart and personal experience because on the Chinese language scale I probably realistically rank like a 1.5 out of 10. Hey listen, I'm far behind, but at least I know where I'm at. So before I get into this, please make sure you hit that like button down at the bottom and leave a comment at the end of the video because I would love to hear your thoughts. Point number one, what determines how well you can speak your parents' language? Well guess what? Everybody's situation is a little bit different, but here are some of the main factors.  Right off the bat, if your parents speak some level of English, that probably means that you will speak more English growing up too. It also depends on how hard they wanted you to assimilate, assuming that that would lead to a better life in America. It also matters if your family speaks a very, very specific kind of obscure dialect that's going to impact how much you want to learn it too.  And another factor is actually the overall political narrative of that country. Or maybe you're the youngest born and therefore you are naturally furthest from tradition. Oh yeah, that's a good one because that's my reason. I can tell you this that back in the 90s, I kind of remember that there was a big push for English only and assimilation from the Asian community to ensure that we all, you know, could get really good jobs and go to college. And my school district didn't even offer Mandarin as a foreign language you could even take until my senior year, by which in that time it was too late. Point number two, do you or should you feel less for not being able to speak the language? Everybody's got to come up with their own standard for what makes them a good steward of the ancestral identity or a real Asian. Some people always say, oh yeah, I wish I could speak my parents' language better. But they don't really have any work to show for it. I also know people who speak their parents' language very well, but still say things like, yeah, I'm not really like connected to the culture. I just use it to speak to my grandma sometimes. The truth is for most people living in America, Asian or not, you won't have to speak another language other than English to thrive or even survive. Taking the time to learn your culture will be more for yourself and the culture in general than anything else. Point number three, do you actually understand how much of the culture you're missing out on by not speaking the language? The truth is it kind of depends on what you're trying to unlock from that culture, because yes, for sure, you are missing out on something. I'm missing out on a lot. For example, I know that I want to have basic conversations at restaurants with restaurant people about that food and culture. And for me, I want to understand enough about the history and the origin of certain Chinese characters. So of course, I got to know some of the language for that.  So for that, I want to know more so I can understand more of what's going on so I don't always have to send it to my friends to help me translate. And yes, in some cases to date people of that culture, it does help to know more of that language, which makes perfect sense. Basically, just ask yourself what you want to get out of it and that's going to give you a goal to try to reach. And point number four, what can you do to make up for the fact that you don't speak your parents' language? The culture will probably end in your generation. Damn, dad, that's a heavy statement. Damn. Well, if you don't feel guilty about it at all, you don't have to do anything. But for those who do, here are some recommendations. One, you can consume all the content that you possibly can from that country, or at least that is in that language. And trust me, on YouTube, there's a lot of content from a lot of different countries. Two, you can frequent and support all the businesses owned by people from that culture. Three, maybe you can go back and take a trip but not just do it for Instagram photos but you actually are involved in some type of organization or mission strip or non-profit or profit, or just basically you're just doing some type of activity that's a lot deeper than just taking photos and trying the food. I had a friend who barely speaks Vietnamese. He went back and he actually hired a translator which wasn't very expensive to take him around for that whole week and that helped a lot. Hey, you could take all the classes and tutoring over Zoom or on YouTube that you want. Rosetta Stone, Lingo A's, Pem Slur, whatever you guys wanna take. And if you're like me, you'll just shamelessly speak that language as often as you can no matter how clunky the interaction is. I mean, when it comes to maintaining culture or preserving the culture, there are many ways to do it besides only learning the language, although I acknowledge the language is a big part of it. So basically it all comes back down to this self-aware meme on subtle Asian traits. Listen, it is hard to learn the language well in America unless you were immersed in that environment from a young age. So you gotta give some credit to the people who went on and did the work and maybe you don't wanna feel like it's your sole duty as a child from the diaspora to carry on the culture on your two shoulders. I mean, that is also a lot of pressure too but what I don't like to see is people always say, yeah, I'm proud of it. I'm proud of my parents' culture. I like the food and I think it's important to my identity.  You'll do something to the point where at least you can say in your heart, hey man, I try. Honestly, with technology nowadays, it is never too late to connect back to the motherland. All right, everybody, let me know in the comments down below where you are at in your journey of carrying on your parents' culture. Maybe you don't care or maybe you just realized you care. Maybe you realized you always said you cared but you actually didn't do anything for it. So yeah, just let me know where you're at. For me personally, I'm pretty much at a 1.5 out of 10 on the Chinese language scale but am I really gonna get beyond three out of 10 for my life realistically without taking a rigorous course on it or moving back there for a while? I mean, maybe not, but I do sleep well knowing that, you know, I try all the time and it is important to me. All right, everybody, thank you so much for watching that video. I hope it was helpful and until next time, I'm out. Peace.


All right, welcome back everyone Okay, any questions any thoughts so we'll get into a chapter the next chapter the way of the cross Any questions any thoughts? Okay Let's get into the way of the cross now How does the cross we did this in? Lifestyle evangelism, so we just go quickly and we'll see how much we can finish How does the cross? Effect our lives our everyday lives, right? How does it affect? Galatians 5 11 and I If I still preach circumcision Why do I still suffer persecution? Now the offense of the cross is seized Galatians 6 12 as many as Desire to make a good showing in the flesh these would compel you to be circumcised Only that they may not suffer persecution for the cross of Christ so The cross is a place of offense Right when I say offense, what does it mean?  There's offense Right if I say something You may either accept it or take it as an offense Right for example, you know somebody comes and says hey, why are you?  Example you can take it as an offense or you can take it as an acceptance something that you accept Yes, it's something that I must do But when you and I share the message of the cross it is an offense to people Why? It's not a good Paul is saying here if I still preach circumcision, why am I being persecuted?  That's what I was doing before But the moment I started preaching about the cross, it was an offense People know I'm not accept this We will not accept this as the Messiah the Jews The Jews themselves started, you know, persecuting Paul so there will be offense But as believers you and I When we know the cross when we know the price that was paid We will gladly move on. We will gladly do what he wants us to do. Is it an offense? Yes, well yesterday. I was sharing with the second years When I was working in the corporate sector I Just became a believer. So I wanted to you know share the gospel with people and I Began to do that right and you know start small prayer fellowship and all of those things but people would ridicule and mock Very badly they would mock they would you know, every time they would see me They would just just go away or all of those things were there and And after you know after about two years when I was leaving the company I was willing I was getting ready to join Bible college It was my you know, they have a farewell, right? So the team said we'd have a farewell for Paul I was surprised that they wanted a farewell for me because they didn't really like me The things that I would you know, I would always I wouldn't drink I wouldn't smoke I would they go for the parties. I would just be standing there or sometimes I wouldn't go for those parties You know, every time they would if they if people are gossiping I would just walk away If people are back by back biting the managers and all I would just say hey, I don't want to talk about it So I was not cool Right, I was not a cool guy for them. It didn't matter. But No, I remember this for my for the farewell. I was surprised. Oh farewell. So then Oh 170 odd people came for the farewell. So what and then they told me this my manager my team leader I'm a manager came up to me and said Paul when assistant managers When people of higher positions when they are leaving the company, they've been here for 10 years Felliers when they're leaving the company 20 people come and stand Till now Nobody has had a farewell with so many people What did you do? You have done something in this company in two years? I said I've done nothing because all I've done was When when people you know nothing I've not done anything what I shouldn't do. I didn't do that's it Right, like I was not like a fanatic always preaching the gospel to everyone inside the office No My my own business at times do my work But people noticed They didn't make fun of me the people who made fun of me were there It was really humble because the bible says for those Who are ridiculed he will lift up Those who are humbled he will lift up Right and it was such an honor Right to have and we had all senior managers my whole entire team. It was a saturday It was a week weekend on a weekend who will come to office They came I was so touched and I thought to myself You see when when people are ridiculing when people mock you God will place honor in your life And even now a few of them from the company few of them I'm in touch with but But it was such a joy, right? So the offense will be there But god knows how to lift us Right So remember when you are sharing the gospel sharing the message of the cross. It's an offense but our God will work through us separation from the world Galatians 6 14 But god forbid that I should boast except in the cross of our lord jesus christ By whom the world has been crucified to me and I to the world Right. So what is Paul saying the cross of Christ is also used in scripture for the life Which is the result of faith in christ. Paul is saying here God put that I boast in anything Except the cross of jesus christ They think I don't want to boast in anything that I have Do I have wisdom? Do I do I know the old covenant in and out? Yes But god forbid that I boast all of that that the cross of jesus christ has made more effect And he goes on by whom the world has been crucified crucified to me and I to the world That means The world is dead to me You show anything you you you bring all the kinds of money all the kinds of any kind of Luxuries of this world Also Paul is saying it's dead to me Because I'm crucified with Christ It's no longer. I live it is Christ living in me He goes on to say whom the world has been crucified to me nothing in this world Attracts me So Paul is saying nothing in this world attracts me now. This is a very difficult place to be in Right nothing in this world attracts me But only one thing probably attracts me that is to bring people to the lord jesus To build the work of the ministry right and he says and he says this That when we are crucified there is a separation from the world They're separated The worldly things will want These 10 things we will want these 10 things. So for example, you take somebody from another faith Right or you a person who's living a worldly life Give them a paper and you take a believer you give them a paper And use you make them write on five things you want from this world Right So both of them write it down It will be almost the opposite It better be the almost the opposite This one will say I want the biggest I want a million dollars This one will say I want a church with thousand people It's it the thinking itself is different Why is one is thinking of the world one is thinking of the spirit One is thinking of the natural one is thinking of that of the spiritual The cross you know and through the cross we fellowship of his sufferings Colossians 1 24 through 26 I now rejoice in my sufferings for you and fill up in my flesh What is lacking in the afflictions of christ for the sake of his body, which is the church of which I became a minister according to the stewardship from god, which was given to me for you to fulfill The word of god the mystery which was hidden from ages From ages and from generations But now has been revealed to his saints verse 24 is wonderful, right? I now rejoice In my sufferings for you I rejoice in my sufferings And fill up in my flesh what is lacking in the afflictions of christ, which is his body Right, so you and I fellowship in his sufferings When we look at the persecuted churches all across our nation What are they doing? They are rejoicing in sufferings Rejoicing in sufferings You know that remember I mentioned to you about how the church is growing in north india So this is one video And Somebody shared it to me remember who but In the video In the video We will we will wipe out christianity We will destroy it right in hindi, you know he's saying we will destroy christianity And the guy the the believer In the and this is like the local I think it was Punjab. So the local muse there So maybe everyone I'm watching he's he's laughing in the end of he's he's laughing and he's saying Past 2000 years they're trying to do that. It's not going to happen the More the church will grow before He's giving full statistics and all in the video before There was probably Not even one percent of christians now in in this place in the state of injunctions now. We are 35 percent So how can you say that you will wipe it out? Many people will try the church is only going to grow miracles will happen You like it or not. It's going to grow what you'll do. You'll put me to prison. That's okay and he's He's debating with that into the interviewer is getting angry. He's saying we'll call the police now. He's saying call Call I'm here only we're all here Right. You see you'll go to jail. Then Put me into jail If you put me to jail doesn't mean the church will stop And he's on fire And it's so wonderful to see those interviews that person. I don't know what happened to the interviewer But the video just I think they just stopped the video because it was too much for them to handle Right. We fellowship in his tough things. Hey, you put me into jail. You do whatever you want I'm crucified with the world the church is going to grow. It's not going to stop It is a fact. It is because this guy he took out statistics Uh fully prepared. He was the interview fully prepared. This is this is what has happened India as a nation will never Become zero christianity. It will never happen Whatever you do, it will never happen and you take statistics from 2008 When the church was posted you picked orisa in the interview. He's saying uh in orisa 2006 was the Persecutions by 2010 the church was double Who who did it?   You did all that 2010 we are double They've grown so much So the more you persecute the more the church is going to grow. That is so powerful. That's so true Right, but in all of that the persecution Uh, those are difficult times Yes, but we rejoice and fellowship and our sufferings because we know that these sufferings is going to bring an outcome Right.  You read the certain books, right? Everything was in the open They would just go kill people kill christians just like that a life gone Right But i'm sure the blood of these people have called out And god has done a wonderful work In orisa Right, so we fellowship in our sufferings and imagine they are looking down and saying we died for this cause other churches growing So it was not in vain that that was not in vain. Was it painful very painful? But it's not in vain God is working right Finally, uh the enemies of the cross of christ, philippians 3 17 through 19 brethren Join in the following in following my example And note those who so walk as you have us for a pattern For many walk of whom i have told you often and now tell you even weeping That they are the enemies of the cross of christ Whose end is destruction Whose god is their belly and whose glory is in their shame Who set their mind on earthly things they are enemies of the cross of jesus christ There are people who just hate The message of the cross They hate The gospel It's not just okay. Let them do what they want.  Satan satan so the moment we talk about the cross he hates it And then he'll put that spirit into people spirit of hate and deception. No, don't believe this He just hates it the moment you and i Look at the devil and say hey the cross has done What he has to do for me He hates that feeling He'll do all he can To make you an enemy to the cross You'll say are you sure jesus died on the like, you know the blood was shed on the cross and all of that are you sins forgiven? I feel you're still guilty I feel you're still not changed. You're still the same 10 years. You're in ministry. You're still the same But even after 10 years you say no, but jesus has done the work, you know, he hates that feeling Well, why do you think apostle paul At one point I feel the devil would have said okay, leave him. Let's go to somebody else There's no way to get this guy There are enemies of the cross in the world People who opposed the message of the cross and do it for many reasons Some don't understand the gospel some don't like the gospel some are fanatics and whatever the reason may be Some are enemies of the cross in the church Right And paul writes about it, you know, there are people in the church who whose god is their belly, which means they involve in self-indulgence shameful pride Whose glory is in their shame worldliness who things of the things of the world and paul is saying their end is destruction If you read the episode of first Corinthians, which you will learn in the final year In first Corinthians paul is rebuking the church The entire letter he's almost the entire letter. He's just telling them What are you all doing?  You are flowing in the gifts of the spirit You have you have a prophecy word of knowledge All the gifts you have But there's separation. I will follow paul. I will follow paul's Then one is saying, you know, they're taking part in the Lord's table.  He says Even the people in the world don't glory in them Right If they are involving in sexual immorality They involve in it go home and keep quiet about it. But we are glorying in that We're talking about it openly paul was really upset Right, so even within the church The things that we do Can cause us to become an enemy of the cross So we need to be very careful Right and in the end he says here The end is destruction Their end is destruction Yet if they turn back to christ God is willing to forgive them and change the end Finally By us continuing to sing sin We're cruising crucifying the son of god afresh Hebrews 6 4 through 6 For it's impossible for those who were once enlightened and have tasted the heavenly gift And have become partakers of the holy spirit and have tasted the good word of god and the powers Of the age to come If they fall away to renew them again to repentance Since they crucify again for themselves the son of god and put them to an open shame He starts off with this verse by saying for it is impossible for us who have tasted the heavenly gift Who've tasted jesus tasted his presence And go back to the things of this world Unfortunately, it's happening When you read globally what is happening There are pastors there are people who are believers for many years And somehow they've gone away from the faith And it's very sad to see that you know over For time I've you know, many of them have sent me some videos of The preachings that are happening around the globe some of those teachings are so painful to hear Right One of the teaching was somebody some message right some video was sent where he says, you know Jesus Didn't want to be with Mary Magdalene Or then there was some other kinds of teachings and ridiculous teachings This is all the works of the enemy Right trying to penetrate trying to bring deceiving spirits trying to you know Default the word of God Right just to you know remove that effect of God's word from people's lives right and there are some of the some of them who believe in the LGBT and the gay community they're okay with it and we're okay with it, but But what does the Bible say that is secondary? So God is love so you need to love them. Yeah, that's true But God is love, but he hates the sin. You open the Old Testament. He's you will read all kinds of words egg I abhor That means I don't even want to look at you I abhor the sin that you're doing So they've taken text and not put it into context That's why you're studying Hermione takes this here Right always understand those scriptures and use it in the right way So we've come to the end of this section. What we'll do is we'll start section three next week Uh, we'll stop for now. Uh, any questions by those who are online Any questions here? Okay. Yes, Nina.  Hello, can you hear me? Uh, Nina, we can't hear you Can you hear me now? No, it's uh, you want to increase the volume or something? Just hold on Nina. Just a minute, please Your voice is very low. So I'll try now Can you hear me now? Yes. Yes. Yes. Okay Okay, about the scripture that we just looked at Hebrew six four to six So it's talking about that it is impossible for those who are once enlightened And who have tasted the law I mean the holy spirit and the gift and everything And uh, if they fall away So when we when we say fall away because also says that it's impossible for them to renew them again to repentance So, um, what exactly I mean, is it not possible at all for them to come back or if they repent they can come back? How do we understand that passage? Yes. Yes, you know, so one thing we know is No matter how much we sin The bible says that he is faithful and just to forgive us and so We must understand that there may be a believer And suddenly they've for some reasons they've gone away from the lord, right and they may have spent All their life in sin and immorality and Just being this Person who doesn't believe in god But towards the end of his life if he says no, I think I've done something wrong I and if he goes back to the cross That is always forgiveness God will never reject Because he's going back in forgiveness Right and god will forgive every sin That is always there But so in line with the scripture What what we're trying to get at is if we have tasted the lord For us to go back and sin is basically like saying it's like rejecting the son of god And and if they don't come back if they don't renew their relationship with god They're going to fall away and their destruction Their end is destruction But if they come back to Christ anybody anyone, right? They may be the Worst criminals or murderers But if they come back to the cross they find forgiveness. So that's always there Yeah, right anything else All right, let's just pray and close we'll meet next week To start from section three. Let's pray Father we thank you for enabling us throughout the entire course lord Thank you for your holy spirit that teaches us Lord, we have studied on covenants and the cross and our hearts are so grateful for this Divine exchange that you have orchestrated for each of our lives Pray god that you will teach us.  We pray amen Amen. Thank you so much everyone. Have a great week. I'll see you next week


Hi, this is Victoria Henderson with Cointelegraph and our crypto finance update. We've got a lot of news going on with Bitcoin lately, so let's dive right in. It seems like crypto trading can sometimes feel a bit more like philosophy or war than simple finance. You have a lot of blindingly strong opinions about what is best and where it will go. This is obvious if you follow any sort of social media surrounding crypto or watch any videos online. Few people are out there saying, don't know, maybe. So when it comes to Bitcoin vs Bitcoin Cash, you have a lot of hubbub. Some are saying Cash will overtake Bitcoin, for sure, absolutely, and then you have others saying that Bitcoin is the king now and forever. Well, it all comes down to the future of crypto as a whole. Bitcoin Cash has larger blocks, which leads to less security but lower fees and faster transactions. On the other hand, Bitcoin has smaller blocks and the legitimacy and attention it has been getting has made it appear as good as gold, a literal comparison some investors make. What it will come down to in the future of crypto as a whole. Will it be an asset, a store of value, or will it be a currency? As it stands, Bitcoin cannot survive as a currency because many people can't afford the transaction fees and long wait. But could it remain a valuable asset? Sure. This is the sentiment put forward by Eric Jackson, CEO and co-founder of Kaplanet, when he said, I also believe that it is possible for Bitcoin Cash to coexist with Bitcoin. Bitcoin's appreciation over the past half decade has turned it into a store of value more comparable to gold than a currency. Roger Ver, sometimes known as Bitcoin Jesus, since he preached so heavily for Bitcoin in its early days, made a statement to Cointelegraph that Bitcoin Cash is the real Bitcoin and will have the bigger market cap, trade volume, and user base in the future. With Bitcoin Cash's recent price fluctuations, it's easy to see why people are taking notice. Whether this is true or not, CEO of Netcoins Michael Vogel believes that competition is good and that rivalry among companies will bring about better technologies. Of course, these guys aren't the only two with opinions and like any argument in the modern day, social media is inundated with people taking one side or the other. This debate and this rivalry are far from over. There will be more price drops and booms, blood, sweat, and tears. But at the very least, none of the people interviewed about this debate tried to say anything about Satoshi's true vision. So will they both survive and become the new way we think about how we invest and how we spend? There's a lot more than a new segment to be said for all sides, so don't know maybe. People who don't understand cryptocurrencies will undoubtedly have a harder time adjusting to the idea of them. Sometimes it helps to show exactly the sort of problems Bitcoin can solve. The European Central Bank has announced that they will no longer be offering protection for covered deposits and that withdrawals will be limited if the bank is on the verge of failure. How is it that Bitcoin solves this? You can fail math, but math won't fail you. Bitcoin can't hold on to your money because it has no hands. It's based on cryptography and algorithms. The bank also reported that during a transitional period, depositors should have access to an appropriate amount of their covered deposits to cover the cost of living within five working days of a request. With Bitcoin, you own your money, always. You don't need to call and navigate your way through automated systems to find out you'll get your money in five days. No, it's yours. Holy and securely yours. Safe in your arms and not in the arms of the cold and sluggish bank. Axoni CEO Greg Chevy said, we are on a path to take this forward. We know the thing works now. After a group of major banks, including Goldman Sachs, JPMorgan, and Credit Suisse, saw a six-month blockchain trial for equity swaps achieve a 100% success rate. On the other hand, some are still calling Bitcoin a bubble, like Jim Rogers, an investor guru who said, it looks and smells like all the bubbles I have seen throughout history. Although he admits that he doesn't really know much about Bitcoin and other investors, like Ronnie Moise, believe Bitcoin will hit 14,000 in the near future. And Mike Novigratz, a Forbes confirmed billionaire and Bitcoin bull has said, I think literally we end the year at $10,000 in Bitcoin. I think that is a decent move from here. I think we end the year at close to $500 in Ethereum. And of course, the most ironic and entertaining announcement comes from JPMorgan, who announced that JPMorgan is considering whether to provide its clients access to CME's new Bitcoin product through its futures brokerage unit.  This has been Victoria with your crypto finance update. So what do you think? Is Bitcoin a bubble or is it the future? Leave a prediction in the comments below, and of course, don't forget to subscribe.


Okay, great, let's get started. Thanks everyone for being here so late on Sunday afternoon. So, we're gonna be talking about behavioral analysis. And, you know, a couple months ago, I noticed on our website that it was a comfort event had come back to our website three times. And we use IQ detection software, so as we can see the specific companies that are coming to our site and exactly what they're doing on our site.  And so, we'll have to do a conversation. And then after that conversation, they wound up coming back to our website 24 times. So think about that. You know, normally when we talk about websites, we talk about the success of websites, the performance of websites, we're really looking at conversions, right? Well, in this case, there were no conversions, right? They hadn't downloaded anything off of our website. They hadn't bought anything. But this was hugely, hugely important for us because after several months of discussions with them, they wound up becoming one of our largest clients. And so, understanding the digital body language of your site, this is hugely important. It can have a very direct impact on the success of your business, not just your website, but the success of your business because just because someone comes to your site and they don't quote unquote convert, doesn't necessarily mean that it's a wasted visit that there's no value in it towards driving your revenue growth. And so, we're going to do a deep dive into behavioral analysis and behavioral analytics today. Hopefully, we'll be able to give away some recommendations to really drive your business growth. So, a little background on myself. My name is Tom Shapiro. I'm the CTO of Stratitude, which is a branding, web design, and marketing agency. We work exclusively at WordPress. We've always worked only in WordPress. We really love it. I'm the author of a book called, We Think Your Marketing. It came out last year. We found it on Amazon. We're the founder of a Nora marketing group here in Boston. We now have over 400 members. So, if anyone's in the Boston area, we'd love to have you come to one of our events. At my last employer, I was the director of digital strategy of the 85th employee. And we completely rethought the way that we were driving business. And while I'm going through the 85th employee, it's over 700 employees in five years. And I've worked with a lot of startups, a lot of middle market companies, as well as a lot of Fortune 500 companies, including AT&T, Packard, Intel, about 10 different brands at P&G, UnitedHealthcare, and others. So, let's go a little bit about me. Now, let's dive into the topic of discussion. So, data analytics. You know, we are inundated with data, right? We all have so much data, but we have to make sure that we're making use of it, right? Like, if you are looking at your data, if you're looking at your analytics, and then you're not taking action, it's kind of worthless in terms of driving the performance of your business, right? And so, how do you interpret the data after you make the most use of it? So, a lot of us use Google Analytics, right? Show of hands, how many of you use Google Analytics? So, pretty much everyone, right? So, that's great. And there are a lot of really fantastic data points in Google Analytics. But, Google Analytics really only reveals about half of the story. What we need to do is go beyond the what. Google Analytics doesn't provide you with the what. It doesn't provide you with the why. Why are your site visitors doing what they do? Why are they clicking what they're clicking? Why are they leaving when they leave? Why are they abandoning your forms? Why are they doing all these things? Google Analytics won't tell you. And there's a lot of data inside of Google Analytics where it can be misinterpreted and can actually cause you to make the wrong conclusions. So, for instance, page view, try Google Analytics, page views, try all look at page views, right? And we think, oh, page views are high, that was a successful page, right? But, not necessarily. Okay, so we, our agency wrote a blog post in 2015, about three years ago, and we didn't think anything of it at the time, but it really took off and got over 81,000 unique page views. 81,000, that's 81,000 unique people. You would think that's hugely successful, right? Anyone looking at Google Analytics would say, wow, that's amazing, you know, how did you do it? And we looked at it and we said, okay, well, you know, for this type of page view volume, even if we had, say, a 1% conversion rate, you know, okay, we should have gotten 800 page additives, right? 800 qualified page additives.  So, how many leads do you think we got out of this? We got zero, zero. In fact, don't know, right? So, how is that possible? How's this humanly possible? We have 81,000 page views, unique page views, and have zero leads come from that, right? It's a huge failure. And so, what we wanna do is dive deeper than Google Analytics numbers. We wanna look deeper than just understanding of what. We wanna look deeper than something like a page view, because a page view doesn't tell us anything. So we declined an enterprise software client that came to us and you're pretty proud of their Knowledge Hub. They had a lot of great information that you could download in their Knowledge Hub. So, if you're in their Knowledge Hub, they have rings and rings and rings of these offers where if you click through, you go to a landing page and you can download a white paper or you can download a webinar report anymore. But one of many, many, many different offerings that they had in their Knowledge Hub. You're pretty proud of this and you look at their Google Analytics data and sure enough, yeah. It was a substantial part of the traffic and it really put a solid traffic and so they knew that it was really popular and successful. Except for what? Because when we looked at behavioral data as to what people were doing when they arrived, they weren't doing anything. They weren't scrolling down the page at all. They weren't clicking on anything. They weren't downloading anything. The offer that they had that had the most clicks and remember, this is not a download. This is simply a click to the landing page. The offer on this paper has had dozens and dozens and dozens of offers. There was one item that had the most clicks had a total of three clicks over the fire line. How do you call that successful? It's a failure, right? It's a total failure. Yet they were perceiving their Knowledge Hub as this major success because there were a lot of page views. And so we have to go deeper and then this is where we're gonna begin, right?  Some of the benefits of behavioral analysis, including getting a deeper understanding of your audience, identifying the triggers that influence behavior, increasing engagement, increasing conversions, increasing user acquisition, increasing retention, all fantastic things, right? It makes you a better web designer. And also, in case you have to record into anyone or you have to record into a client, you're able to justify your design, your design decisions much more strongly. So the first place that we like to start, and this is with any of our surfers, certainly with behavioral analysis, is with the audience, right? The first is to know who you're targeting and understand them. You have to understand who before you can really take action. And so what I'm gonna urge you to do is really look at your audience segmentation and your personas. And let me just ask you, how many of you have segmented your audience into different audience segments, whether it's verticals or something else? Okay, maybe 85% of you, right?  Maybe one or two people in this entire room, right? So this is your homework. By tomorrow, I want you to document your audience personas. I'm telling you, this is where you start.  And depending on who it is, you're gonna speak to them differently. They're gonna have different problems to solve, right? And you're gonna have different solutions for each of them.  So immediately, before they start telling you anything about what the software can do, you have to say, oh well, I'm a marketer, or hey, I'm in finance, I'm a CEO, I'm in operations. And then they have a very customized conversation with you about whatever field you're in, whatever department you're in. And so I go there, I sit on marketing, and absolutely everything is fully customized for me, whether it's the explanations of what they can do for me, the problems that they can solve for me, the case studies, the testimony, everything is geared towards a marketer. Beautiful. If I was in finance, it would be the same thing. So we have to go beyond the who, okay? So the audience segments, personas is the who, but let's go beyond the who. And understand why, okay? If we understand our audience segments, if we understand who it is that's coming to our site, the next question to ask is why? And really, why are they coming to your site? They're real people, they're just like you and me. There's gotta be a reason why they're there. They probably have a problem to solve, right? Or a goal to achieve, an objective to achieve. So you really need to figure out, okay, why are they here? What problems are they trying to solve by being on my site? And is my site specifically answering how to solve that problem, or how to achieve that goal? What are you expecting them to do on your site? Don't just build a site, don't just design a site and say, oh, it's beautiful.  If you don't know the digital body language that you're looking for from them, then who does? What specific actions should they be taking on your site? Right, should they be downloading something? Should they be registering for an event? Should they be rehearsing something? Should they be contacting you for more information? Should they be setting up time for a demo? What are all of those different actions that they should be taking? And again, going back to my original story, it doesn't have to be a traditional conversion, right? Like downloading a white paper or something like that. Remember that the company I told you about was on our site a total of 27 times over the entire course of their journey. What are the different things that they need to be doing in order to keep driving the conversation forward? Segment your audiences, right? Within each segment, make sure you have a defined persona. And this is what I'm gonna ask you to do. Oftentimes when you're building a persona, what you're told to do is figure out things like, oh, they're age and what city they're in and all these what aspects of their lives.   Why? I wanna know about the problems they're trying to solve. That's what I wanna know, right? Because who cares if they're 40 versus 50? Who cares? If I know the problem that they're trying to solve, I can then help them solve it. So you'll see that 50% of this persona, 50% is dedicated to what they're trying to achieve, right? What? And the challenges that they have in achieving them. So the problems that Mackenzie's facing is pressure for aggressive growth numbers, right? Her boss or CEO is pressuring her for very aggressive growth but she doesn't understand why conversion is on higher than they are. So she knows that she has to try growth but she doesn't understand why conversions are on higher.  She doesn't have enough time to get done everything she needs to get done. She doesn't have all the resources that she needs to get done everything that needs to get done. Competitors are probably more sophisticated all the time. They're using more sophisticated software, more sophisticated data science all the time. She's overwhelmed by the amount of data she has without understanding how to tie it all together and how to make sense of it, how to integrate her marketing. She's confused by the changing tech landscape. You know, back in 2012, I think it was, the tech landscape had, I think the exact number, something like 150 or 250 marketing technology solutions and now it has more than 6,000. I mean, we are dealing with chaos, right? If you're a marketing director or marketing VP, that's the challenge, those are the problems that you're dealing with. So how can we help solve them if Mackenzie's are persona? So drive all the way down to the why and then what you're gonna do is say, okay, well Mackenzie has all these problems, right? So what is going to use her story? What is, she's starting, where did she start the process of thinking through her problems and winding up on our website? So document that journey, document the customer journey of the aha moment, like wow, I may know in my head I need some healthcare, I need an expert committee, we need to build our team, we need to reach out to an agency, right? So when does that all start? And then document it to the time she lands on your site to everything you want her to experience on your site in order for that to be the ideal experience for her. It might not be the ideal experience for a different persona, but for her it is, okay? So that's looking at audience segments and persona is very, very important from a starting point. Once you have that in place though, now the fun begins, because now we get into the analysis. So let's run through different types of behavioral analysis today that you can do on your websites. So how many of you today have behavioral analysis software running on your website? So about two or three of you, okay? So behavioral analysis software takes about three seconds to install, okay, super easy. And you can use a cloud solution, so if you're paying on a monthly basis at any time you want to stop, you can stop super, super easy to do. And the insights that you can glean from it are really amazing. So let's start with scroll mapping, which is one of the things that behavioral analytics software can achieve for you. So with scroll mapping, you're gonna see exactly how far down the page your users are going to the exact pixel. And so here we're on page, it's the top of the page, it's indicating red, which means everyone is viewing it, which is obvious because it's the top of the page, that's where you land, but as you scroll down the page you can see the color changes and it's all mapped to the level of scrolling that's taking place. And the software will tell you exactly what percentage of people are driving down your page to the exact pixel. And so you can see, okay, only 50% of my audience is actually getting to this paragraph or that paragraph or this CTA button or this offer on and on and on. And so for instance, if you're noticing that only 15% of your page viewers are getting to certain content, but you feel that content is really important for the success of that page, let's say it's a call to action, right? And if only 15% of the people on the page are viewing it, well then, page views mean nothing, right? It's all about how many actual people are looking at that CTA, right? And so this changes the whole paradigm of how you look at the success of a page and it also tells you whether people are actually seeing what you need them to see in order for this page to be successful. Another way of looking at this is besides scrolling is to cross-reference that data against where are they flipping, where are they hovering, where are they spending time, where are they moving around on the page. So heat mapping is fantastic because it tells you exactly where they're spending their time on your page. And so even if they scroll down the page, they might have spent 90% of their time on a specific video, on a specific CTA. We'll get a question that you pose in your content. And so for example, in this case, the authenticity paragraph on this page had the highest engagement rate in terms of people spending the most time on this paragraph. However, what you also find is that it was after a certain drop-off from a scrolling perspective. So you always need to cross-reference your data, right? And so what this would indicate to us is, ah, okay, well, we're making a mistake by not having this higher on the page because clearly people are interested in it, right? It's the most engaging part of the page. Yeah, we're not allowing everyone to see it. We're not enabling everyone to see it because we have that drop-off from the scrolling. So we have a client that runs a bunch of events around the country and they have a wide attend page in one of their event websites. Makes sense, right? Go to the website, it's promoting the event, and you might not fully know why you would spend that much money to go to their event. You know, it involves the ticket price, it involves the hotel, you probably have to fly there. So having a wide attend page makes a heck of a lot of sense for them. Okay, you go to the wide attend page and towards the top there's a call to action button, grab your ticket, and there were 33 clicks on this. Okay, we can see using the behavior on the list exactly how many clicks will work in any given time period. You can filter the time period, okay? So that's fine, okay? We want them to grab tickets, so that's good. The next call to action on the page, lower on the page, is to meet the speakers, and that has 19 clicks. And then we keep scrolling and scrolling and scrolling and download the justification letter has 40 clicks. So think about the justification letter. That's something, for instance, if you need to seek a budget from your boss, you can just download this and customize it for yourself and bring it to your boss to better enable you to get the budget to go to this conference, right? So they're arming you with this, and clearly it's very popular. In fact, it's so popular, they go under twice as many clicks as meet the speakers. Right, even though meet the speakers is one of the most popular pages in the website. So what does this tell you? Well, we know through the scroll map that only 21% of people who visited the page even saw the justification letter call to action. Only 21%, one out of five. And yet it was crushing the meet the speakers call to action button. Move it up big, move it above meet the speakers, right? And how would you know that if you weren't looking at the scroll map and the click map? You wouldn't know, you wouldn't know that's your message. So this gives you the ability to know exactly what's working on your page, exactly where it's working, exactly why it's working and then to change your design accordingly, to change the flow of your content accordingly. So another fantastic aspect of a lot of the behavioral analysis software packages is session reporting. So this is where it's literally taking a video of your site visitors on your website and showing you exactly what they're doing on your website. So it's anonymous, you don't see them, you do see their screen, right? You see their cursor, you see what's happening. And when I say that it's anonymous, that is true for certain packages. And for other packages who actually can see who it is if they're opted in, right? If they've registered, if they're logged in to an account. And an example of that would be, for instance, a software package called Full Story. So in this example, you can see everything that this user, Jill, is doing on this website, the Jane website, everything, clicking, scrolling, navigating, changing, everything's reported in chronological order and you can dig deeper and see exactly how long things we're taking. You can see everything that this person is doing. Our website, one thing which we found interesting was we were examining the flows of how people were navigating through our blog posts. And one of the things we noticed was typically it's a very vertical flow. People will go down the page, but interestingly enough, they also go up the page and then down and up and down and up and down. And so, okay, that's the normal flow, that's the normal navigational pattern on a blog post for our blog at least. And that was fine until we looked at this and we were like, what the heck is going on? It's going all over the place. It's totally chaotic. It's going horizontally. It's going diagonally. It's going all over the place. Very atypical. And what we realized was it was the video that was causing this. Because we looked at the different blog posts that we have with video content and this is what happened every single time. And so we said, ah, ah-ha, this signals engagement. We need more videos, right? Why does this signal engagement? Because we think with our cursors. We don't even realize we're moving our cursor. And when we leave in, right, when we leave into our screen, we're getting more engaged and our cursor's moving too. And so this is a clear indication of engagement. You can also find patterns of frustration too, right? I don't know how many of you know, rage clicking where, like, you click and something doesn't work. And then, ah-ha-ha, right? And so you can see all of that through the April analytics. And say, oh, something's broken on my side. I better fix that, right? And so it's really helpful both from perspective of what's working as well as what's not working, what's frustrating your users. What's interesting is you can also see exactly what someone takes off for 10 minutes grab a cup of coffee and come back and finish the session. So another fantastic way that you can do analytics is to see exactly where your users are abandoning the forms on your site. And so, for instance, with Google Analytics, what are you looking at? You're looking at whether they submitted a form or not. But, okay, for all of those who didn't submit your form, why not? That's probably why analytics comes in. Because you can see exactly what's happening in each field. So in this example, I don't know if you can see it, the text is a little small, but it's the phone number that is causing a massive, massive drop-off and abandoning rate. Clear answer. Get rid of the phone number and the form. You'll increase your conversion rate astronomically, right? And so, it's very simple. The data is there. And like I said, it's very easy to implement this type of software. It's usually just one type of code snippet that you add to your site. But the insights that you can glean from this are invaluable for driving business results. And then not only looking at within a page, right? Or within a form and looking at the different, how each of the different form fields are performing, but across your website, if you have funnels that you know you're trying to drive your users through, you can see how successful those funnels are and where the abandoning rate is in the funnel itself across multiple pages. So this is a software package called Mouseflow. Our agency uses this software quite a lot. And this is just a simple example of going page to page to page. And you can see the massive drop off that you have after the second page. One thing that I'll encourage you to do if you implement behavioral analytics software and you're looking at the data, I would encourage you to filter and filter and filter the data. Don't just look at the aggregate. Don't look at everyone who comes to your website the same because they're not. So for instance, if you only sell in the United States, why would you be looking at global data? Yeah, we see it all the time. We see companies looking at global data because that's the default in Google Analytics, right? But why would you do it if you could only sell in the US, right? Or if you sell in the US and Japan, then why don't you look just at those two? You don't need to filter the data without the country data, right? And so you can segment by country. You can segment by city. You can segment by traffic source, whether it was organic, whether it was a specific advertising campaign. You can also, and this is really, really important, when you're looking at your behavioral analytics data, try and segment by first-time visitors to your website versus repeat visitors to your website. So when it comes to your website for the first time, they're totally unfamiliar with it, right? They learn everything in Scratch and they're going to exhibit very specific behaviors to someone who's been to your website versus someone who knows your website, right? They've been there two times, three times, four times. They're gonna navigate through your site and behave on your site very, very differently, right? The digital body language is gonna be very different.  And then, again, you can customize the reporting language. So talking about behavior-based triggers and behavior-based analysis, one of the things we implemented on our blog was a behavior-based call to action to sign up for our mailing list. So you go to our blog and we don't get you with a call to action immediately because we know you don't know if you like our content or not. We don't know if you find our content valuable or not, right? So what we want to see is your digital body language first and then we'll hit you up with a call to action if you qualify yourself as being interested and engaged in our content. I think it makes sense, right? So if someone scrolls 90% of the way down in one of our blog posts, we hit them with a subscribe or a newsletter call to action. If they don't, if they only get 70% of the way down, we don't hit them with it. Again, we want to customize the experience to what makes sense if their digital body language is saying, hey, I love this app. Well, let's tell them what the next step is. Let's give them that next step. Opt-in will give you tons of this type of content. And if they're bouncing, why in the world would you just clutter up their experience on your site by hitting them with non-relevant call to action or that they didn't give you any digital body language to single, but they would be interested in that. In fact, the digital body language would be that opposite. But it's only that they wouldn't sign that. We did that one change to our blog. And it increased our signage by 300%. By 300%. So think of the digital body language that you want to see from your site visitors that will indicate to you that they're sincerely interested in your value and what you have to offer.  And I bet you'll see more success. And then also, you can go beyond the website. So everything that we've been looking at so far has been strictly limited to the website itself. But there are software packages out there that will enable you to combine these types of behavioral insights on your website with what you're doing in your marketing outside of your website. So for example, SharpSprint is a marketing automation software. But there are plenty of others. HubSpot is another one where you'll be able to see exactly who it is. Once you have their email address, once they opt in, you'll be able to see exactly who it is and every interaction that they have with your brand. So you'll see exactly what they're doing, the website, what they're downloading, how they're responding to your emails. And it provides you with much more holistic insights as to what the who is doing on your site, right? Bob, Mary, and Kenzie, whoever it is, right? What are they doing on your site?  What kind of content are they engaged with? What are they not responding to? And it gives you a more holistic picture. So I've been talking a lot about behavioral analytics software. So let me just run through a couple of packages that they can connect. So I mentioned Mouseflow. It's a fantastic piece of software. We use it at our agency all the time. I'm in Mouseflow pretty much every single day, finding incredibly helpful, very insightful. But there are many, many others, and they're all good. They're all good. And you just have to test each of them or test some of them and see which is good for you. Hoop is another fantastic one. Hotjar, love hotjar, full story, I would say is if you're more advanced, I would say the full story would be appropriate. If you're just a beginner, you're just going to start it. It might be a bit too advanced. And maybe start with a more elementary level software. CrazyAid is good for beginners. If you've never done behavioral analytics, if you're just going to take your toes and see what it's all about, CrazyAid is super simple. It's very basic. Well, it doesn't have as much functionality as some of these others, but it's a nice place to start. There's Lucky Orange and Perra, and I'm sure there are many others that I'm missing here. But again, the idea, all of these software packages are super easy to implement. One code snippet takes about two to five seconds to implement, and then you can have all of these insights that we went over today. So I hope you found this helpful and I'd be happy to answer any questions from my left. It's had a more calm. So we tend to work with sites that have, say, a minimum of 5,000 unique visitors a month, and some of them go over a million. So I would say, I would say, if you have at least 1,000 visitors a month, you can gain really good insights out of this, but maybe what you want to do is, instead of analyzing the data every week or every month, maybe you analyze it quarterly. Like, the less traffic you have, you can space out your analyses, and it can still be really relevant. If you have more traffic, then you want faster cadence on your analysis. Absolutely, absolutely. So, these software packages have a toggle where you turn it off for Europe. So for instance, with mouse flow, where we implement it for clients, we turn it off for Europe. We don't even go there. So it is not captured for European data.  So the spirit of GDPR on the West or out of order or something, can they opt out of it, and then it doesn't get tracked? I'm not aware of any way to opt out individual users. So if you wanted to follow the spirit of GDPR, then you probably wouldn't want to use the software. This is definitely confusing. Definitely. With Google Analytics focusing more on mobile devices, how does the software work on mobile devices? So that is one of the filtering mechanisms is you can look at this data strictly for mobile and only see the mobile data, or you could look at it strictly on a tablet or strictly on desktop. Further to that, you can look at mobile, time-specific campaigns, or mobile, specific to certain countries or cities. You know, we like to drill it down to the city level. If we see through our IP detection software, if we see this specific company that's visiting us at a specific time level, we know exactly what minute of the day they're on our site and what they're looking at on our site. So we can map that to the behavioral analytics to know exactly what they were doing on our site. And so there's so many different ways to filter this.  There are many, many different ways to filter. Do you use right detection software? So we use an application called Lead Forensics. There are many out there that Lead Forensics tends to be on the more robust, expensive side, but there are cheaper options out there. There's one called Lead, I think it's called Lead Feeder, which is also very, very good. And if you just Google it, there are a bunch of applications that they can do it. So the software applications have many of case, many case studies on their websites. We're not able to provide a case today just because it would be revealing secret software clients and give them away a little too much to the competition. And so if you go to Mouskill's website or PopChart's website, I think there are plenty of case studies that are before and after effects and they're fantastic to learn from. I'll tweet it out afterwards. So later today, if you just go to, my Twitter handle is at Tom Shapiro. And so just go to at Tom Shapiro and you can also post on the strategy, Twitter feed as well, just at strategy, so you can download the slides that you'd like. Okay, well thank you very much. Thanks guys.


Sfotl iawn, ddodd. Hello, how are you doing? I'm Neil. It's the first time I've worked with an auto cue. So if I stumble my words or anything, then thanks very much. Using wordpress, I guess I'm a user of wordpress. I'm not a developer, I don't know the difference between an action and a filter. Apparently they're all hooks or something. I don't know, so take with a pinch of salt anything to do with technology that I say, I'm not a designer, so if you bleed white space I'm really sorry about my slides, Pikia, you might want to look away for some of this. And I'm also not a psychotherapist, so you might be thinking well, what the hell, why are you talking about websites and psychotherapy and helping children with mental health, so I guess I'm like the corpus callosum that joins the two hemispheres of the brain. So when I, oh we've got no transitions, oh this is going to go badly wrong. Okay so when I submitted the slides we were working with about 11,000 children and cool and then by the time I, no sorry when I submitted the talk title we were working with about 11,000 children, then when we had to submit the slides we were working with about 18,000 children and we're now up to about 44,000 children, so it's going pretty well, it's being well received and that really sort of makes it all worthwhile. So this is going to be really interesting, maybe we'll either do slides or I'll talk or we'll sort of do one or the other, we'll work it out as we go along. So I'm curious as to whether you guys are interested in a talk about technology, as in how did we do this from the WordPress point of view or are you more interested in the sort of mental health side of it and what do we do, how do we use WordPress to help mental health? So if you're firstly, if you're happy to put your hand up to answer these questions can you just stick your hand up? Your preferences aren't going to be saved, this isn't going to be this. Okay thanks. So if you're more interested in learning about the technology of what we do could you stick your hand up? If you're more interested in the mental health side of what we do can you stick your hand up? Sweet. Okay. Right. So I'm Neil, I've told you a bit about myself, I'm the director of a company, I very rarely look like that top photo, it's only when I do stuff like this I tend to look more like the bottom too even when I'm working and I've got little daughter who's two and a half years old and she's hilarious on FaceTime. So the company is called Motional and it's a well it's kind of a cool thing and we'll talk a bit about how it was born and how it formed and how it ended up being a company and not charity and all that sort of stuff and why there's such a need for stuff like this to help teachers with mental health. So there's a thing in schools at the moment where there's just no funding, there's no funding for schools so schools are having to use budgets from pupil premium funding which is to help children that are from low income families or need extra support, have learning difficulties, they get extra funding for those children but schools have to use that funding to buy books and stuff for the rest of the children so that funding isn't focused on those children who need help the most. So there's a massive problem with funding in schools as we probably know which makes it really hard to be a business in the education sector and on average it takes about 10 years for children to receive help from a mental health problem, 10 years and bear in mind that we're only at school for like five or six years per school. So there's a massive disparity between need and offer. So we thought we'd try and do something about it. There are a few different companies and charities that are working really well in this area, helping children with mental health, doing mindfulness, there's a lot of music therapy and art therapy, movement therapy, I think that might have been what was going on downstairs yesterday, I couldn't quite work out what all the things were. But what we try and do is provide a measurement framework to justify those interventions. So those sorts of things help people. We'll know that if we go and sit by the beach for a bit, if we're feeling down or if we're feeling angry, we feel better after we've sat by the beach and there's stuff about the negative ions in waves and broken water that really helps us to change our mood, which is why surfers are always so chilled out unless you drop in on a wave. So 50% of mental health problems appear by the age of 14. So when our brains are developing we have some points during our development where there are massive bursts of neuronal connectivity. So when we're born, we've got all these neurons in our brain, there's hundreds of billions of neurons in our brain, but they're not really connected and it's the connections that make the difference. It's a bit like, look away now if you are a developer, it's a bit like having a database and having a front end but no connection between the database and the front end. You can't do anything with it. Or it's like having a database but with no ID keys or something like that. So we need to do stuff with children to connect those dots, to connect those neurons together. And there are spurts of activity. So about three years old, two and a half, three years old, there's a massive spurt. So if you've got a two and a half or three year old, you're probably going, what is going on? And it's just that they're learning so much. Their brains are so active, they're picking up everything. And it happens again during adolescence. So adolescence is different to puberty. Puberty is a biological thing. Adolescence is a neurological thing. And adolescence starts around 10 or 11 and carries on until about 25. So our brains are still changing massively until about 25. And how is that relevant to the WordPress community? Well, I would imagine that a lot of junior developers and other people that work in WordPress agencies are under 25. So our brains are still changing, which is why mental health is such an important thing for the community to get around and support. 75% of mental health problems are set by the time that we're 24. So by the time the brain stops changing, it doesn't stop changing. But by the end of that massive period of growth. So the World Health Organization did a study and they found that 20% of adolescents, remember up to 25, so you might know an adolescent, you might be an adolescent, may experience a mental health problem in any given year. I love how the mic picked up the bubbles. So this stuff happens to us. It's not other people, this is us. I did press the button. Ah, there we go. So the ACE study. Has anybody heard of the ACE study? Adverse Childhood Experiences? No, awesome. So this is the biggest public health study that nobody's ever heard of. It's called Adverse Childhood Experiences and it was done at a public health centre in America by a guy called Feliti, who's a very cool guy, very sharply dressed, perfectly manicured hair. And he discovered that there was certain, he was trying to work out initially why so many people were coming to his centre again and again and again. So they would fix something that was wrong with their physical health but then they'd be back again and he thought, well, what is it that's causing all this? So they did a bit of a study and he said, oh wow, okay, so I think I've figured it out. And some of this is sort of sensitive material, if any of it affects you, feel free to come and talk to me afterwards. I'm not intending to offend anybody, but some of this stuff you may have been affected by or know somebody who's affected by it. So please do feel free and come and talk to me if you want to clarify anything or just talk things over after us. So he discovered that in the women who were struggling with obesity in his practice, the main cause was childhood sexual abuse or the main common factor was childhood sexual abuse. I wonder if that's the first time that those three words have ever been said twice at a word camp? Cool, not cool, I don't know, maybe it's cool. So he then went on to think, he presented to a conference of medical practitioners and they said, well, you've got 200 people here, that's not a study, we can't do anything with that. It doesn't prove anything. So he said, okay, I'll get more. So he found 17,000 people, he did a study of 17,000 people who were presenting to this health clinic with various physical and mental health problems. And they found that one of the common things was adverse childhood experiences. So they found a list of about 10 things, either physical abuse, emotional abuse, sexual abuse, verbal abuse, multiple house moves, the death of a parent or a loved one, marriage break up and other things. And if these things happened in your childhood, there was a strong correlation between other stuff happening. So for example, depression, learning difficulties, diabetes, heart attacks, these things are all strongly correlated to the number of adverse childhood experiences that you've had.  And it sort of changed the landscape of how we work with children from, when I first started working with children, we used to think bloody hell, what's wrong with you?  How are we going to cope with this bad behaviour? So it changed that to goodness me, you're struggling with relationships. What's happened to you? So it really reframes how we think about what children do because behaviour is just communicating emotion. So when we have children that are naughty children, they're just struggling with relationships. They're not quite able to be in relationship with you, or they're trying to communicate another need with you. So ACE scores. The number that most people use is four aces. So if you've got four or more aces, you're highly likely to, not highly likely, there's an increased likelihood of you having depression, other mental health problems, learning difficulties. And this is really cool from a statistical point of view. But what do we do about this? How do we change, how do we use this information to help children? We almost have to go a step back, or maybe it's a step forwards. I need to watch Inception again. But we need to stop these aces from being transferred to the next generation. So my mother is a wonderful woman who was raised in Scotland by Calvinist parents. Scottish Calvinism is very, it's very dur. There's no laughter, there's no joy, there's no, you'll not have music. There's no outward display of love. So as much as she probably thought, I'm never going to raise my child like that. Here I am. And when we come to look at the different emotional systems in the brain in a minute, my scores are that my care and my play systems are very low. So it's affected me even though she didn't mean it to. So we need to, once we have awareness of this stuff, we can start to change the cycle. That was quick. That was a good one. Okay. So moving on to our project. We, when I first started building this thing, I was working for four years teaching teachers about neuroscience and brain development and child development and stuff like that. We used to run 10-day training courses. As part of that, the teachers got this online tool for measuring and doing interventions.  And it worked really well, and that company had invested millions in this online product. And I used to go out training and people would say, well, wouldn't it be cool if we could do this with it? And the geek in me was thinking, yeah, that would be really easy. We'd just do something like this. And I'd do a bit of mental pseudo code. And then, so I'd go back to the office and say, hey, we get loads of feedback about this feature or this bit not working, or wouldn't it be cool if we could do this as well? And I got met with a sort of corporate, no, we've spent a million pounds on this, we're not going to change it now, which is completely the wrong attitude. So I built my own. And we figured it would take a while to build. This isn't a massive company with loads of investment. It's me, I had about 500 quid in the bank. So I bought a license for gravity forms and thought, yes, I can do this. And I couldn't. So while we were building, we did a few prototypes, we were involved with another training organisation that has some amazing psychotherapists involved in it, Dr. Margot Sunderland, who works at the Charter Centre for Mental Health in London. She's written loads of books, like what every parent needs to know and stuff like that. So she's very well known in the field. She's amazing and she's batty. And they asked us if they could use what I was already talking about in a bid for a contract. And this contract was the project that we're now involved in. It's some big lottery funding. So please keep buying lottery tickets. And they gave £8.9 million to Head Start Cerno and Cornwall. And the project that these guys in Cornwall put together was outstanding. It really changed the focus from, okay, so we've got this pot of money. We're going to hire some people to do some stuff with some children. They thought that's not going to do it. We need to think bigger. So this problem is so big that we can't just change services. We can't improve services. We need to change the system. So the project leader is really an incredible guy. He does put his cream and jam on the wrong way around, but we can let him off with that. He does some good stuff. So 30% of the waiting of the decision-making process for this contract was based on the tech. And here's me with a £197 gravity form licence thinking, yeah, we can do this, £220 worth of technology project, no worries. So system change, not service change. I'm going to let you into some slightly embarrassing mock-ups and secrets and sort of how we ended up where we are now. So this was my first mock-up. This was a vanilla WordPress install with gravity forms installed. And we had one form that collected student details and then one form that collected these answers and calculated a percentage at the end. I thought it was mind-blowing and so did all the psychotherapists. I think because they didn't really know much about technology. So this was July 2017. This was when we were first starting to build and sort of putting examples together of how we could do this. So then for the designers amongst you, I just want you to notice the fading on the date. So if I can go back one, see how that's black and then it goes to grey. So it sort of indicates that we've moved on a bit. You're starting to get the grip of where I am with design and technology and stuff like that. So this was our second mock-up. We thought, right, we'll give a bit more information. This is what we want to do. This was purely a mock-up. This was not functional at all. And this is what got us that £660,000 project, which is quite amazing when you think about it really. So then this is the next iteration. This was November 2017. We still didn't really have a theme built. We still hadn't got any developers on board. This is just me playing around in paint or something. And thinking, OK, wouldn't it be cool if we did this? Right, yeah, I'll figure out how to do that. It'll only take a month or so. I'll just learn to code. Yeah, no worries. So then in December 2017, by this time, we had a back-end developer on board and he was starting to ask some intelligent questions like, but how are we going to do this? And what else do you need to know? What are you going to need to do in a year's time or two years' time? Who's going to need to see this data? How private should it be? Who else should be able to see the data about this one child?  Those are some good questions. So that leads me on to our developer team. So I say developer team, it's one guy and he's awesome. We were using pods, so I came across pods when I started to find out that custom post types might be quite useful and bear in mind that this was always going to be a minimum viable product. I thought that we would use WordPress because a lot of it is already handled. We can throw it up together quickly and you know I can put a theme on a site. But how hard can this be? So I made contact with this guy. I'd been using pods because I realized that I tried ACF for a bit and thought, oh yeah, this is cool. We can put custom fields in posts. That's awesome. But then they didn't show up in the front end and I was like, man, how does this work? So we got in touch with the developer. We came to the professionals. And he's an amazing guy. He's called Yori. He's one of the contributing developers at pods. Oh, 10 minutes, thank you. And I sent him a message on Slack through pods and said, hey man, Scott, who's the lead developer at pods, said that you'd be a good guy to come to for a few hours work because I thought I'd just need a few hours of his time. He's built us about 200 hours so far. So I'd completely underestimated how much work would be involved in making this product. And also that, but because we've been bootstrapping at the hallway long and we've tried to get it out so quickly that we haven't done a lot of research, we've done a lot of research, but we haven't done a lot of forward planning. We haven't had the time to put that time and money into thinking about the future we've had to get it out now. So part of that increase in hours is not just my incompetence and ignorance. It's about the project developing as well. Okay, so he said, yeah, sure. Is anybody Dutch? Can you just think about him saying this in a Dutch accent? So he was saying, okay, but I don't really do front end stuff. I can do the back end stuff. We can put this together. No worries. This sounds like a really cool project, but you're going to need to do the front end stuff. And I said, yeah, yeah, I'll do that myself. No worries. I can put themes on a site. And I was already thinking, okay, so we need to be thinking ahead here. And what's going to be the next version? What are we going to do for 2.0? And we're not even at 1.0 yet. So I was thinking about, I'd heard about headless CMSs and how we can separate the front end and do it in JavaScript. And it's really cool. So I got in touch with this guy called Doug at WP Developers. He was at Workamp London. He's a really nice guy. He's a wizard. And I said to him, I sent him an email on his website. He says, I don't do rush projects. So I said, okay, I saw that you could do some view stuff. And I'm really keen to get you on board for the next level, like our next iteration. He said, yeah, no worries. What's your site at the moment? What's your theme? What have we got to work with? And I was like, well, yeah, you know, it's a work in progress. I'm still working on it. And he was like, so I said, and he said, okay, so when's your deadline? And I was thinking, well, I know this guy doesn't do drosh jobs. And I was like mid December, bear in mind this is early December. We've got like two weeks before we need to release a working model to this £660,000 project, which we didn't get anywhere near £220,000, by the way. We got £6,000. So I said, mid December, I'm sure you can all relate to this. And then he said, okay, no worries. We're going to use Sage and we're going to use Bootstrap. So if you haven't heard of the root stack, this has been really critical to us. Bedrock is a great way of structuring your files. It makes WordPress a bit less sucky. Am I allowed to say that? Thanks. And Sage is the theme that we're using. We're actually on 8.5.1 rather than Sage 9. But Sage is an awesome theme. It's a starter theme rather than a framework. And Trellis does our local environment so that when we've got people contributing or people coming in to do a bit of work on the site, all they need to do is clone the repo run vagrant up and they're away. It also handles all our deployments. Currently we're hosted on Kinster and we can deploy from Trellis straight to Kinster. So it's awesome. His pods, our site, is built with 12 custom post types. Six custom taxonomies and 70 custom fields. We use a lot of bi-directional relationships, which is a pretty cool feature. And their auto-templating is awesome. So pods really helped me as a non-developer to be able to understand and flesh out some of the stuff that Yori was talking about. These are the other things that we use and that are critical to our site. Admin columns particularly makes our back-end stuff so much easier to use. WP all imports so we get CSV files from the school's MIS system management information systems. So we can import all the student details from there. Come and talk to me about GDPR. So where are we going to go? We want to become the default measurement tool for mental health and well-being. So currently there's no standard measurement system and maybe why is a measurement tool important is a whole other talk. We want Ofsted to put emotional achievements ahead of academic achievement. So we think that improvements in emotional skills should be more important than improvements in academic skills because if we go through school and we can't end up being able to be in a room with another person without hitting them or spitting at them or fighting them, how are we ever going to get through life? Even if we can do quadratic equations, we're never going to be able to get the information to know what we need to do a quadratic equation on or pass the information back to anybody if we can't be in a relationship with them. So emotional stuff is really important. We want to work with more than just children so we can work with parents, give some support to parents, to adults, to our ageing population. We want to do some good. We're a limited company. There's often the sort of... When I go to talk to schools and heads and they say, so you're a charity and I'm like, no, we're a limited company and there's that kind of look.  But then it's more about how you approach business than how your business is structured. So for us, being a limited company is much better. It means I've got a lot more control over what we do and I don't have to do as much accounting. We want to set up emotional foundations so that if we do have any profit, which would be nice, we're going to put it back into training teachers how to use the tool and offering free subscriptions to schools that can't afford it. So where's our technology going in the future? D3.js for our charts and reporting. This would be awesome. I'm not going to talk to you about what it is because I don't really know, but apparently it's very good.  What do we do for hosting? Are we going to stay with a managed host or do we move on and start to build our own stack? Obviously a lot of what our website does is very database intensive, so caching isn't a huge amount of help for us. We're going to build some offline resources. So when teachers, when trainers go in to deliver this training to schools, often there's no wireless, there's no internet. Or because we've got 20 people suddenly getting onto the internet at once and haven't optimised my header logo, it just crashes their router. So we're going to build an offline solution. I really want to retain on not-just-for-profit approach. It makes it hard to get investors when you say, yeah, we're not just for profit, but it makes it much nicer to work in. I need to delegate a bit more and we need to look at whether we take investment or go for crowdfunding or do we just continue to bootstrap it and see how it goes. So there's been a bit of talk about mental health. There's been a bit of talk about technology. Hopefully it's kind of tied together in some way for you.  They're changing and they're changeable. So we're always learning new stuff. We're always adapting to our environments where we're in an environment that's very stressful. Our brains become wired to respond to stress. There's a guy called Bruce Perry that says emotional traits become personality traits. So how you are now isn't just down to you. I suffer from depression sometimes. It's not necessarily because of anything I do. Sometimes it's because of things that I don't do. But it's because of the stuff that's happened to me. My brain is wired to be in the situation that I grew up in. One of the key things about the ACE study was that they found that by getting people to talk to somebody, not a therapist, just somebody that was going to listen, made a massive difference. So there was a lot of worry that, okay, we're asking people about these awful things that might have happened to them as children. They're not going to want to talk about it. The overwhelming response was, thank you so much for asking. I've been waiting for 30 years to talk to somebody about this. So people do like to talk about things. It's good to share. And after those people have talked to an untrained listener, just somebody who said, hey, I notice on your form you put this, how does that affect you these days? That's all they asked. Their GP visits went down by 35%. Their A&E visits went down by 11%. So not just the emotional health of that person, but think of the economic consequences of that. So talk to somebody about stuff, listen to somebody about stuff. I spent hours on this one. So thank you very much for listening. It's been really cool talking to you. If you have any questions, feel free to ask. I'm going to be hanging around for the rest of the day as well. So come and chat to me if you want to.  And thanks for your time. Thanks very much. That's an amazing tool, actually. I really like presentations where it's not just about how to use WordPress, but a really interesting example of how it can be used. How not to use WordPress. But no, no, no, no. How it can be used. Yeah, no, it's brilliant. So are there any questions, Neil? Thanks. I don't have a question, mate. Hi. You said that the system needs to change. How is the website going to help in that system change, you think? So at the moment in Cornwall particularly, there are lots of different services. So there's the educational psychotherapists, psychologists, sorry. And there's the social work team. There's the school. And they're all doing a bit of work with the children. And they all do their own thing. So what we're hoping that our system will do is to tie all those things together so that we can do measurements before all this stuff happens. And the school is the hub for this. The school controls it. And then grants access to the educational psychologist to come in and see that record and work with that child. So that we're collecting, it feels wrong to be talking about data and collecting loads of data, but this is what we need to do to start making system changes to see where the problem is. What the demographic of the, not the problem, but where the attention is needed, so by pulling all those resources together, that's where we're hoping the system will change. And that it's not just that we bring a psychotherapist in for this one child, but actually we upskill the teachers by their everyday use of our tool to know more about what's going on in children's brains and to be able to do that stuff themselves to some extent. Does that answer the question? Hi. Hello. Is the system regional at the moment, you mentioned Cornwall, or is it national? Most of our users are in Cornwall because of the Head Start Kono project. But we're already selling to a few multi-academy trusts, so we've got 6,000 children in the east, somewhere I try to stay away from the east, but over in the flatlands, we've got about 3,000 children in and around Cardiff and South Wales. We're sponsoring some initial teacher training in Sheffield Hallam University, so we're going to offer free access to all initial teacher training courses. So we're sort of nationwide at the moment, but spread thinly outside of the Southwest. Thank you. Thanks. Great talk. Really interesting. How do you deal with things like consent? Is that an issue in terms of asking children to talk about their lives and what they're up to in terms of what the parents think or how the teachers feel about that kind of level of personal information stuff? Yeah, that's a really good question, and it's something that we battle with on an almost daily basis. So GDPR and SEND guidelines, special educational needs and disabilities guidelines, both talk about consent or sort of... So we've got two different things we need to worry about. We need... There's the legality of storing data, and there's the legality of practice. So for teachers to practice, they should be doing anything that's in addition to or different from the rest of the school or the rest of the class, they should be providing that in consultation with parents. And schools often err on the side of caution and send out consent form. And it's the same with data, really. I spent a lot of time in GDPR and the legislation and talking to people like Heather and Suzanne Dibble and all sorts of other GDPR experts. And also the ICO, the Information Commissioner's Office and the Department for Education, about, well, how do we handle this consent thing? Teachers are so used to sending out consent forms for stuff because there's a sort of... There's a... What's the word? Caution. Like there's a worry that they're going to get sued. But actually GDPR from what we're being told and advised by our lawyers is... Consent is not the best option for our teachers, for our users. And remember that this is in the context of a school. So for private practices, we've got teams of music therapists, it's different for them. For individual parent accounts and stuff, it's different for them. But in the context of schools, consent is not the best option for them. So the ICO suggested we use public task as our legal basis for processing data because the school has a duty to support the children's emotional health and wellbeing. They said, so do your schools get consent to store math results? Do they get consent from parents to store the homework that they produce? No. It's just expected of them. So it's a really good question. It's a tricky thing. We haven't quite got the balance between telling our users, okay, you don't need to be worried about consent forms. You're legally protected, but it's their decision to make because they're the data controller. Does that help? Thanks. I love talking about this. I spent so much time looking into it, so come and grab me afterwards if you want to. That would be awesome. Did you have any extra concerns following that question about security of the data? Yeah. And how did you deal with that? Okay, so this is where my naivety and ignorance in terms of development has really held me back. At first I thought, okay, we're going to go with the best host that I can find. So I spent as much money on hosting for a couple of months as I could. I went to Pagely. I was paying £1,000 a month that I didn't have. And actually, I didn't really see any difference to my £5 digit lotion VPS because they're designed for sites that are getting millions of page views. Mine was getting one. So we thought about the hosting environment. We settled with Kinster because they've got excellent support. That it works. And they use Google Cloud Storage, which is encrypted at rest by default. So that went some way to allay those fears. Also, all of our results are stored in meta as JSON arrays. So it's impossible to decrypt unless you've got the website to translate it all back into scores and identifiable data. So we've sort of separated the actual data being able to display from the child's personal identifiable details so that if you ever got one bit, you'd never be able to work out who that was for. So there's more that we can do. We're looking at things like, is it Tosny? Tosny, Eric Mann, they provide a sort of secure database instead of using MySQL. So we're looking at stuff like that, but it's definitely something that we're always thinking about. Yeah, good question. Any other questions? On time and in budget. OK. In that case, a great big round of applause for Neil, please, everyone.