Have you ever been told to do a whole bunch of things all at once, but not explain how to do all of the things that are on the things that you were told to do? If so, then you're experiencing total task chaining. So total task chaining. First off, you need to go back and watch that other video. It's over there, up there, down there. I don't know where the heck it is. Anyway, the other video on task analysis. And what we're really talking about here is when you have a complex behavior, you're going to break it down into a bunch of little pieces. Those little pieces are called task analyses, right? Such as this little table right here, right? Build a table. Guess what? There's a lot of individual behaviors that are involved in building a table. This thing's been, I don't want to comment on all the things that's happened to this table, or on this table actually is a whole different issue. No, sorry, I digress. So anyway, the idea is that when you, instead of breaking it down into little pieces when you teach the complex skill, what you do is you list a set of things that you need to do and say, do it. And you don't do any sort of things for the learner at all.  With total task chaining, you literally say, here's the list of things you need to do in order to have this complex behavior. It's called building a table, whatever it is. And you just let the person go do it. And then the reinforcer exists at the end of the complex chain, so to speak. So it's a difficult way to learn, but it is used often, believe it or not. So I'll let you guys come up with some more examples of building a table.


Hello, hope you're all okay. In this video, we're going to be doing a book review and sort of Analyzation of standing out from the crowd, so to speak Now this books called Papal Cow is by Seth Gordon He is like a great independent thinker if you actually type in Seth Gordon on YouTube You'll see some of his talks as well to be honest This is the first stuff Seth Gordon book that actually I've read and I was very impressed and I've heard really good things about this Book in general when Seth Gordon does get mentioned It's usually this book that also gets mentioned with him the Papal Cow and the title says it all really Transform your business by being remarkable and the idea is if a Papal Cow if you saw a normal Cow It's not worth making a remark about because they're all the same But if you happen to see a Papal Cow on the side of the road You would make a remark about that because it's worth making a remark about and then that's how Something spreads is if you create something that is so different so innovative so Just remarkable like it says then people will make a remark about it and then it spreads through where the mouth and That means you don't necessarily have to spend You know millions on advertisement campaigns yearly if you make something that people talk about That does some of the advertising for you So it just talks about that and I think it's a very interesting concept I think and we'll just read a few of the things at the back Okay, it says the old ways of marketing are dead and being safe is now too risky So you see it all the time and I believe it is a mistake to be safe You see it all the time in adverts. Oh, this is the price of the product and We beat them on price. This is what it does Okay, that doesn't get over that's like a logical expression I should buy these products because it's the least, you know, it's the most cheapest No, what you should be doing in my view is you should be actually Invoking emotion in your adverts tell a story in your adverts So if you're actually advertising doing marketing tell a story with whatever you're trying to sell whether you're trying to And this can be applied to anything. Maybe you're trying to sell yourself sort of an interview You know, you're trying to get a job Don't go I am this I am passionate I am this because everybody that gets an interview there is saying the same thing You've got to think out how am I going to make an emotional connection with that Employer or that that emotional connection with that business or emotional connection with that product You got to think how are you going to tell a story? So that that can help influence whatever you've got and then it's my way of making a remark about if something's just cheaper The chances are people aren't going to be talking about the facts of this cheaper They want to be talking about what's behind the product. Is there any story to tell with it? I mean a good example of that is what I'd like to say just really quickly is when you had that Sainsbury's advert It was here in the UK I'll try a link in the Sort of description if you want to have a look and the Sainsbury's advert basically what it was It was it was telling a story of sort of a like a well war war two thing or something It was like a war or something and then both sides at the end coming together and sort of shaking hands And then you had the Sainsbury's logo coming on of course That's got nothing not necessarily much to do with the supermarket But they invoked an emotional reaction through an advert and they stuck their logo on it's Sainsbury's So when people are on the street and I heard it all the time my friends were like did you see that Sainsbury's advert? Did you see that Sainsbury's advert? Did you see that supermarket advert? People are talking about it more people are then going in Sainsbury's You know just by sort of cognitive thinking because they've just been discussing it loads You know, maybe I'm talking bullshit, but that's how I feel really I think the idea of trying to make a remark or something and I think that's what this book stands on is Basically how you stand out and make your products remarkable worth making a remark about it. Okay So let's get into this so the book is about your product idea company and it's about making it stand out It's not to please everyone one of these sort of main Points that it makes is that with your product service What are we trying to do is you do not want to appeal to everyone? You want to think of what your specializations are with yourself your product your company and Stick with them and stick with an audience that's going to like what you're doing You don't need to appeal to everybody. You just need to find a specific target market and Really sort of drill into that target market But for it to then become successful because once you've got a good amount of fans so to speak 20 30 40 50 people Who like your products really like your product and these are sort of early investors in your products They would go out their way to tell their mates about this products, etc. Because you're really catering towards them Living off the remarkable idea now It actually goes into companies who've actually come up with an idea that's remarkable And then they live off sort of the here day so to speak so they come up with this idea They do something remarkable and then they just milk it They just milk the idea they milk it for money And then and then they take ages to think of another remarkable thing They play it safe because they're making all this money off this remarkable idea. They think right We'll just keep doing this safe And then forgetting about the facts that they tried something not safe to begin with they tried something innovative What all of these companies have in common is that they have nothing in common. They are all outliers They're on their fringes super fast or super slow very Exclusive or very cheap very big or very small The reason it's so hard to follow the leader is this this is very important The leader is a leader because they did something remarkable And that and and that remarkable thing is now taken It's no longer remarkable when you do it So it's talking about going back to the original factor if you're trying to be Remarkable by doing something that a company has already been done and already been recognized for Then unless you doing it in a different way in original way in a unique way Then you're not going to be any sort sort of market leader in that sort of idea Company or industry So I think I think that's a really good quote.  They're not trying to interrupt strangers They're selling to the converted the tribe Pearl Jam knows that once they have permission to talk to someone it's much easier to make a sale They know that the cost of selling an album to the Audience is relatively miniscule and they've turned a profit on the 72 albums So again because they're selling it on their websites They don't have sort of third-party fees with Amazon etc. If they because they're selling it on their own website and they're already selling it to the convert They're selling it to people who are already interested in the product So the fact that they're putting so many products out there It doesn't really matter because they want more and more products and they want To get more and more content and that and the converted the tribe is willing to pay for that content So that's another good example of how will you be remarkable? But then you sort of milk it in your own way and you make sure that you're catering Towards the people that you've influenced that they've tried that you've actually built I think the overall this is a really interested book There's so many different points that are in the book, but I can't go through them all obviously But I definitely recommend buying this book. I'll leave a link down in the description for it and overall I'd rate this book secular. I mean, this is a really really good book and I would recommend it to anybody Thanks for watching


Hi, it's Bridget. Welcome to Above Life Channel. The purpose here is to inspire your spirit and to fill you up with hope. Our weekly channeling session today is topic-based. We're going to ask about spirit guides and the guest that we are going to ask about spirit guides is Robin Williams. So I'm looking forward to be able to share with you some of the insights from the afterlife that Robin Williams will bring forward to us about this topic. So let's welcome in Robin Williams. Hi Robin, it's been a while since I've channeled with you and connected with you. So thank you so much for coming today. His energy, everyone, I hope you can feel it is. It's very cheerful. It's very joyful his energy and it feels it feels good. It feels like sparkly, tingly. It feels enthusiastic. It feels almost childlike. There's definitely a energy of inner child wanting to play kind of vibration that comes in with Robin Williams. Thank you so much for being here today. Will you share with us, please? We're going to discuss the topic of spirit guides. As you know, will you share with us? What is your insight about spirit guides? What does it mean? What does it mean to have a spirit guide? How does that work from your perspective now as an afterlife spirit? Okay, he's got the red nose on. The red nose like funny. He's trying to be funny kind of thing. It reminds me of the movie Patch Adams. He has this red nose on. He says, light-hearted. That's the first thing that I want to make sure that people understand. Light-hearted, light-hearted. That the point of life, the purpose of life, the meaning of life is to really enjoy the journey of it, to experience it fully. And part of part of what your spirit guide question is about is how you can do that. Because your spirit is what knows. Your spirit holds all of the freedom that you are looking for. The freedom of expression, the freedom of creativity, the freedom to be who you are, all of the freedom to create the opportunities for you to play, to find joy in life, to express yourself. That is the purpose. And so the energy that that comes through with the spirit guide is energy to remind you not to be so serious about life. It's to help you enjoy and have fun with your life experience, to not be so serious about it. And that brain can certainly get be a bit of a downer. That happens. The brain can be kind of a downer.  And the spirit guide, the energy of your spirit, wants to have the experience the most enjoyable as possible. Now that might be hard to believe when you look at the landscape of humanity and how things are unfolding these days. And what you learn from other humans can sometimes not be so pretty. Now I understand that. I lived in a body. I lived in a human life. It's what Robin Williams is saying. I lived in a body. I lived in a human life. I know how hard it can be. But when you ask about spirit guide, which is a very good place to start, this is a good place to begin. You then know that you can recognize that you are more than just a body. You're more, he's like tapping me on the shoulder, like tapping a shoulder. You're more than just this body. You're more than this. You're more than this. You're so much more than this. And you can be more than this during your life. Part of what the soul's journey is, is to become, to become more fully, to become more fully integrated, integral, integral, more fully interactive, better match I think for the channel, fully interactive in your life. But to do that you need help and that's what a spirit guide does. It gives you the advice on how to bring your, bring forward, bring, I know he says, how to bring, how to bring through, how to break through into your human reality, what your spirit wants, why your spirit came here in the first place. It's simply to just bring light, to bring light and uplifting and inspired energy to your human experience while you're having these adventures. You're supposed to be having these wonderful adventures and discoveries and your mind can throw a wrench in that at times. So you got to be careful to manage things in a way that doesn't, you don't want to make the mind the bad guy because if you do that then you're just gonna be fighting. Your whole life is gonna be about fight, struggle, conflict, you know problems. You're gonna create more problems for yourself. So you've got to be inclusive and allow the mind to have input. But the important thing to note is that the spiritual freedom that you seek can be achieved when your spirit guide comes in and can help negotiate that, can help afford playtime for your spirit because that's what you want is you want all that light energy and the mind isn't used to that. The mind likes things to be neat and orderly and is constantly trying to keep things neat and orderly and that's the spirit doesn't have boundaries. There's no borders in the spirit. There's no limits to who you are inside of your spirit in your soul as a soulful being. So your spirit guide knows that best. It knows how to manage that. So Robin, you refer to spirit guide as a person or as an assistant or, let's say, helper to your soul or a spirit guide is a helper to your spirit. So is it a person? Is there a spirit guide a person? How does that work? Like how can we think about this? He says, ah, that's the problem. You can't think about it. You've got to feel it. You simply have to just know it. You have to accept it that that's just the truth, that your soul has guide, has guidance, has, he says, your soul has guide. Okay. It's not a person. It's not a person, a place, a thing. It's the best way. It's ambiguous. It's fluid. It's the closest to connect it with its energy. So think of it as a ball of light, a big circle of light that is a resource for you that can shine you up, you know, buffing shine you up like a car wash is what he's like showing me going to the car wash and getting a buff, like buff, not just shine, but like polishing the car, like that's what your spirit guide light ball could do for you. So Robin is describing a spirit guide as this like ball of energy and light and it's like that buffs us. Buffs our energy. It's kind of what he's showing me. You know, that's what I like polishing us is what it looks like. All right, so the so a spirit guide isn't a person then to you and your understanding a spirit guide isn't a person or how does that Can you explain that? He says no, I didn't he says I didn't say that. I simply am sharing with you the viewpoint and perspective that I have as a spirit, that's what you requested and So then it is about energy. It is not about a body a spirit guide doesn't have a body. They don't have a body You can make it into a person whatever form you want that energy to take it can take for you It's it's it's beautiful. It's brilliant They can act in any capacity that you choose to put them in they can play any role So in this way, yes, they can show up and I know you're thinking you know they can show up as a knight in shining armor for you or Be your grandmother if you choose So can okay, this is a good question Robin. All right so can People who have died that we know like for me my dad or my grandpa Can they be spirit guides for us? And if so, how does that work? Can you explain that a little bit? He says I'm not in charge of anything over here. I just want everybody to know Right over here. I am not in charge of anything. I am just I'm just here to Talk about What what I see? What I know and That's different maybe than what you think from what I've seen there are There are many especially those grandmas. They are just pushing those old ladies They want to come back and they want to serve you they want to be all up in your life business they want to be there and That is granted. There are cases where I've seen where people who Leave their lives recently in the same, you know recent lot recently left the body Decide to step in to another way in another way as a Spirit guide and so it is true that can happen. I've seen that I've seen that I've seen that more than a few times That's true. That might be different than what you know, Bridget. What you experience Well Robin actually I mean I've getting more open-minded about the concept of spirit guide because As I've been talking to afterlife celebrities and asking them the question about what is what is a spirit guide?  You still have the ability to reflect back upon what you've seen in your experience as an afterlife spirit and with your unique human life because you brought up things about the body that other So far other celebrities that I've talked to about the spirit guide What is a spirit guide question? Have said some different have some have shared some different different perspectives So I think that's that's quite fascinating to me and the fact that our loved ones can actually be a guide for us Like your grandpa can look over your child and that kind of a thing it feels good to know that and And it sounds like it's their choice or there's some kind of an arrangement that's made and they can do that So I know they can visit because I mean I do a medium ship.  There are old ladies that are very pushy in sessions that I do especially those grandmas They're just like hey, I want to be there. I want to watch over them. I want to be there. I want to be there and it's not good enough to Just visit every once in a while and they want to live there, you know And so spirit guide I guess would be a capacity that would be a good balance for that So that's interesting. So it's not all all cases this in some cases and it sounds like it's really individual It's like customized so So can we request a spirit guide? Can we request someone be our spirit guide like you for example, which I no offense Robin But I don't know if I can handle you as a spirit guide because you really have a lot of different energy. Oh Not that I don't love it. I do love it. I do love it very very much It's very light-hearted and and he brings a lot of joy. Can you guys feel that? It's very light-hearted But then he can drop into kind of more of a serious tone and talk to us in an intellectual capacity So I appreciate the the vast range that you have and How you can connect and what energies you can bring I think that's really helpful to people who are watching, you know to feel that So I didn't even remember my question now because I just I kind of felt into your energy And I'm like what what guides your guides? Oh, yeah Can we request he's like you really can you request said you were going to ask me if you can request to work with me? Okay So can we request to work with afterlife celebrities? So once a celebrity dies during our lifetime or even before like somebody that died before we were born Can we request that they be our spirit guide? Can we put in a request and ask? He says you can ask for anything. That's a really big. He said rigid That's a really big point you should make we need to make this point He said that's a really big point you can ask and you should be asking ask for help ask for what you want ask for what you want to manifest ask for For the dreams that you have talk about a lot of stuff talk about what's inside of you Talk about that give your spirit of voice. He says talk about it. Talk about it. Talk about it. Yes, you can ask Yes, you can ask and for most of us we will oblige you we will simply Show up and and for some for many The easiest way to do that the quickest way is to do it in dream state when people are dreaming and having dreams And it's funny because people will talk to each other about their dreams and really it's a spiritual contact It's a spiritual connection now the exact literal interpretation of what goes on during that dream You know crazy things or if you see a scene from a movie and then you connect with me It doesn't mean that it's a literal message about the movie or the exact experience It simply means that there's contact has been made so just me showing up if you're dreaming and I show up to your wedding or If you're you know in your dream or if you're dreaming You're doing a presentation at your work, and I show up As one of the bosses or something, you know, it's not literal I'm not trying to give you a message necessarily about your job or about your love life not qualified really for that but But it simply means you've made contact So when you ask for us to show up we show up now as far as the guide goes spirit guide Like a long-term arrangement or assignment now that's up to that's between your higher self your soul self And the spirit so I can't speak for others But I'm certainly willing to help people out and I am in I am in multiple Places and many times I have a lot of shows going on at the same time So I how I do help a lot one of the passions I have is to help actors actors and actresses and people who are You know artistic and creative types whether they're musicians or in the theater Or uh, you know, it really feels like robin. I can really feel like the entertainment industry is a big deal Yes, and not because they need to be successful as recognized as a great actor Or an incredible musician Or you know famous But because it's important to express yourself It's important to connect and when you're connecting with your spirit. That's when you're making things That's when you're being artistic that artistic expression is the freest The way you're the most free in your soul your spirit is free And that's the point is to let your spirit out so it can be part of the human life that you choose to to live You know and and if you pick up an instrument and you play an instrument You may play your whole life and you play a guitar in a band and you may not be queen In the band right you may not be in the band queen but But you may really enjoy playing the guitar and so in times in your life, especially times when you are Are introspective you pick up that guitar and you will play and it will Bring that energy of comfort and of release and of connection for you. And that's the most important thing is connection That's what your spirit is being guided to is connection I hope that helps. Does that make sense? I think so i'm going to have to watch this to understand you have a lot of different layers that you've brought in Some different things that that other Afterlife celebrity guests haven't haven't talked about yet at this point. He says to me you're opening your mind virgin I am I am we can always open our mind even more even if you think you're open-minded. You can always there's always room to learn And when I do that I can feel robin's like oh, yay Sparkly, you know when I'm doing this These conversations. I actually feel myself expanding like I feel I'm letting my spirit light Come out even more expressed into my reality. So Well, thank you you robin very much and thank you Thank you for watching this channel with robin williams and the afterlife. We've been talking about this concept of spirit guides What is that? I hope you've gained a lot of interesting insight and information I hope you can feel the energy of robin williams coming through in this channel Remember at above life channel. The purpose is to inspire your spirit after all and to fill you up with hope I hope that we've done that today Remember, this is your life So live it. Thanks for watching


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the TV show, The Golden Bachelor, excuse me. If any of you have been watching it, I highly recommend it for those of us in midlife. And let me tell you why I recommend it. The theme of the show is love happens at any age, love happens at any age, and don't stop believing that the song that's being played in the second episode is don't stop believing. And I want everyone to believe that you can actually find a life mate at a life partner in midlife. I don't believe it's a death sentence to be in your 50s, 60s, or even 70s because many people are living well past their 80s and even 90s. My father is 98 years old. So for those that are 60 years old, you might have another 20 or 30 years of life left in you. And why not find a partner to grow old with or to spend the balance of your life with?


So we are back with another news roundup with Cyberpunk 2077. Now let's be honest, since the latest delay announcement, things have kind of been quiet from CDPR. Today I cover news from the weekend and prior which you may have missed as well as talk about why I think we desperately need a Night City Wire 5. Has it gone my beauty for people? My name is DPJ and if you enjoyed your stay here and enjoyed the video consider leaving a like as it really helps me out and while subscribed if Cyberpunk is your thing and you want more and also stay tuned until the end of the video for giveaway details. Okay so to start, now I covered this in a previous video but I thought I'd cover it quickly again. CDPR have teamed up with Samsung to launch an amazing puzzle based game in which whoever cracks the code first wins this limited edition Cyberpunk TV and it looks incredible. Think you've got what it takes people? Click the link within the video description it also helps support me directly. So we have some new in-game images that I haven't seen many cover, new advertisements, word from the CEO of CDPR regards to the crunch and also apologising to his employees for said comments on the crunch, the use of music in game and how it may affect content creators, a fall in stock and more. So let's go! So firstly let's check out the CEO of CDPR's remarks on the crunch when in the latest investicle from last week which happened after the announcement of the delay until December 10th. Now I will add before we go any further that a lot of people have different opinions on this all called crunching and overworking employees etc etc. I said my piece in the previous video today I want to hear what you think but this is what was said by CDPR CEO Adam Kasinski when talking to investors about crunch. Regarding crunch actually it's not that bad and never was. Of course it's a story that has been picked up by the media and some people have been crunching heavily but a large part of the team is not crunching at all since they have finished their work. It's mostly about Q&A and engineers, programmers but it's not that heavy. Of course it will be extended a bit but we have feedback from the team they're happy about the extra three weeks so we don't see any threats regarding crunch. So that's what he said within a new investor call but then he also sent out a mass email to his employees which stayed the following. Dear all from the bottom of my heart I would like to apologise to everybody for what I said during Tuesday's investor conference call. I had not wanted to comment on crunch yet I still did and I still did it in a deemingly and harmful way. Truth be told it's only now when the stress connected with the delay decision and the call itself is lifting that I am fully realising the true extent of my words. I have nothing to say in my defence what I said was not even unfortunate it was utterly bad for that please accept my more sincere and honest apologies. I always was and am still proud of the heart and soul you put into what you do every day. Yours humbly Adam. Now looking at this and what's actually going on here in my opinion it is a little worrying it just all seems like a mess which isn't good I mean I hope it isn't anywhere near as bad as a lot of these news publishers I'm making out because I don't want it affecting the game any further but I just do not know people. It's clear by his apology what's going down at CDPR his remarks in that investor call has upset some employees. So what do you make of this let me know down below in that comments section what's your entire opinion on this crunch or any crunch. Okay so moving on and while on the basis of yet another delay and while negative stories about the game's production it is seeing its market capital drop by 2.5 billion euros according to many sources. Now in my opinion this was something that was bound to happen at a rate of 25% though I wouldn't have said but those are the reports. Now what I will mention is when this game does release they will indeed skyrocket again in my opinion but does that mean it's time to invest I would say 100% no because at the end of the day although shares will rise is to release date which is the problem here if it gets delayed again which in my opinion isn't after table that would be a big big problem for new investors as well as current but yeah a drop in its capital was kind to be expected and it's why I haven't seen many many people cover it. Okay so this game is definitely going to be covered by many many content creators for sure YouTube videos, live streams over on Twitch. So what about the game's music and well with 12 plus confirmed radio stations there will be a ton of music to listen to but how will said music affect live streams in terms of the MCAs and while YouTube videos being hit with claims. Well Dan's gaming put forth this question to CDPR and Twitter asking the following will you guys have a streamer mode option to mute copyright music that is licensed for the game so content creators don't get DMCAs in which they replied with we'll share more details in the near future what's good though our soundtrack has been created from scratch this includes all tracks from the numerous artists we work with their music has been made specifically for our game making this a bit smoother hopefully now this to me is kind of promising and I love to see games doing this kind of thing because trust me guys in-game music for a lot of content creators is hard to get around and with Twitch seemingly going all out with the MCAs it's good to know CDPR are on board and understand the troubles we have so this does look promising and any more info here people obviously I will keep you updated right here on my channel okay so let's move on to two new in-game images I haven't really seen many people talk about or cover so this image is of a city district street and it was originally shared on Instagram by a dude called rudson official and then posted on Reddit where many people claim this to be evidence some people have preview copies I can confirm this is definitely not the case and what this is is a screenshot CDPR sent him due to him being a part of a taxi ad I believe I search high and low for answers and this is indeed what I found from numerous sources including rudson himself but yeah definitely cool for sure and it is a great street pic also guys we have this screenshot which isn't new as it was from within the night city wire force dream but many people didn't pick up on it what it shows is an ncpd at a crime scene which I actually don't believe is anything associated with us I mean I could be wrong here but from what I found on this one it is one of the many many instances which reflect on how the world of cyberpunk goes on around you and that is very cool to think about okay so next up we have new advertisements now these images have been snapped all around the world from over the past few days and it's super crazy to see that already the new release date has been applied to them we have advertisements on buses buildings and much more now don't get this twisted people and think this is concrete evidence that this means the game is going to come on December 10th and that's a guaranteed date I mean we saw advertisements in their many stating previous dates also I mean it's crazy how much money they must have spent on said advertisements people okay so next up I want to talk about a night city wire episode five now I just want to be brief on this I have no information if one's coming I'd probably think there will be one and I definitely feel the community needs one for the assurance because I mean CDPR have gone majorly quiet since the latest announcement of that delay until December 10th I mean there's plenty of time between now and December 10th I mean it hasn't got to be dedicated to new gameplay or new information or anything like that we just really need reassurance from CDPR themselves and we're doing this via a night city wire episode I think would be the best thing but I hate to do when I drop new information on the game I mean who wouldn't accept that but yes in my opinion a night city wire stream a new one is needed for reassurance of that community and hopefully we get one over the coming weeks okay so last up and to end the video we have a Japanese cyberpunk trailer featuring Keanu Reeves now this isn't a new trailer at all but I just had to show it is because it's as cool as heck now before we do check that out people and end the video my giveaway I'm giving you guys a chance to win a copy of this game simply drop a like on this video leave a comment down below make sure you are subbed I will pick winners a week before this game drops hopefully the week before December 10th now people enjoy this Japanese dub trailer the anime vibes here absolutely unreal and Japanese Keanu Reeves is the absolute best so enjoy that trailer and hopefully guys I will see you on that next


This 10th year of Daily Tech News show is made possible by Howard Urmish, John Atwood, Pat, and you! Thanks to all of you for making the show possible. Coming up on DTNS, Uber's new innovation, phone booking rides. Plus, Amazon hasn't given up on voice assistance yet, and an on-the-street report from Tesla from Allison Sheridan. This is the Daily Tech News for Wednesday, May 17th, 2023 in Los Angeles on John Merritt. And from Studio Wedwood, I'm Sarah Lane. And from the PodFeed Podcast, I'm Allison Sheridan. And I'm the show's producer, Roger J. I accidentally said from the Tesla, that was over-promising. Allison is in her home. She's not in her Tesla right now. But that would have been good. Yeah, you could have done it, though. Like, you got the power. From the mind of a Tesla. There you go. All right, we are going to get to that discussion of Tesla with Allison, but let's start with the quick heads. On Tuesday, the U.S. Department of Justice indicted and charged Weibo Wang for theft and attempted theft of Apple's autonomous driving tech. Wang worked for Apple as a software engineer from 2016 through 2018. Reuters reports that Wang is head of intelligent driving at GDU, that's a company owned by China's Baidu. Wang is accused of accessing confidential databases from Apple days before his departure and taking that information with him in violation of confidentiality agreements. After law enforcement searched his house, he boarded a flight to China. Now, if I'm guilty, he could face up to 10 years in jail and fines of up to $250,000. The top-level domains .zip and .mov have been around since 2014, but they just became generally available to the public earlier this month. Bleepy Computers Lawrence Abrams notes that some platforms, including Twitter, automatically convert file names with .zip or .mov extensions into URLs now because they're domain names, but that opens the door for malicious actors to squat on active URLs that sound like file names with those endings and then send users to malicious sites. Silent Push Labs already discovered someone attempting to do this with the URL microsoft-office.zip, while others have registered domain names for other common .zip archives to point users to information on the risks of these domain names. So you got some white hats in there too. Keep in mind, this is not a new problem. This was a problem for .com, the file extension for some executables in the earliest days of the web itself. Motorola announced an event for June 1st, showing the profile of two foldable devices using the tagline Flip the Script. Now, based on some previous leaks, it seems likely a new Razer foldable device might be announced at this event. The financial time sources say Volkswagen began talks with Huawei to use its software on vehicles sold in China. This comes after VW restructured its own software development unit Cariad earlier this month by restructuring. That meant dismissing most of its senior execs. Microsoft began rolling out support for continuing Bing chat conversations on mobile that initially started on a PC that's coming to iOS and Android within the next week. It also began rolling out support for contextual chat in the Microsoft Edge mobile browser, letting the chatbot read the site of users on. Microsoft will also release a Bing chat widget for quicker access on iOS and Android later this week. Alright, let's talk about those Uber announcements. Let's do it. Uber has been experimenting with all sorts of things as of late, rental cars, flight bookings. At its annual product showcase called GoGet, the company showed off a few more everything app-esque features. Here's the first one. If you invite somebody to a group ride, Uber will now let you enter your own pickup or drop off location. So let's say I'm having a barbecue. Tom, Allison, and Roger are all coming to my barbecue, but I don't, yeah, well, yeah, I hope you all show up, but I don't know everybody's address off hand to make the group ride work. Allison maybe is somewhere unusual. Maybe she's not at her house and I don't know where she is. They can set up their own locations from within this group ride and even pay for their share of the ride afterwards. So I say, yay, thanks for going to my barbecue, but I'm not paying for all this stuff. You guys live in LA. You were all over the place. It would cost me a lot of money otherwise. Uber also announced teen accounts. Those are designed for parents and caretakers of anyone from 13 through 17 years old screening for highly rated drivers, making sure that only the highest rated drivers are picking up kids, live trip tracking. So if you are a third party, you can still see how the ride is going and also offering always on customer support to either contact the driver, call them specifically, or if you have an issues there, calling Uber directly during a ride. So Tom, what else did Uber announce? Yes. I'm a big fan of using Uber Eats.  The feature is currently only available on gift cards though, but they do expect a full item roll out soon. Finally, Uber announced it's partnered with car seat company Nuna to let parents and caregivers request car seat equipped cars that is available in New York City and Los Angeles to begin with, but Allison, let's talk about Uber's other groundbreaking new features. Well, first, Uber Eats now offers group grocery store shopping, so various members of a household, family, roommates, maybe a group on vacation that happens for us all the time. Everybody can enter items needed and deadlines for those items, and then they can split the eventual bill. I really like that part too. But the truly groundbreaking feature is that Uber will now let you request a ride with a toll free number, 1-833-USE-UBER to schedule an immediate or future ride in English or in Spanish. You get a text when your booking is confirmed. Now, that seems kind of silly, but you know, there are people who don't have smartphones or are just not into the app experience, so I actually think this is a big deal. I agree. There are times when I have wanted someone to be able to use Uber or Lyft or any of the other similar services, but they didn't have the app. They had a smartphone, they didn't have the app. They didn't want to install it. You know, there's just some people like, yeah, I don't want to get into that. I don't want to create an account, any of that sort of stuff. Now granted, if you call this phone number, you're basically going to have to create an account. Somebody's going to have to pay for this, but it does take away that impediment of I have to install something. So I do like this because to me, Uber long ago got past ride sharing and now it is moving past ride hailing to just be a travel app. So I like the idea that, you know, I would like to see Uber work with more taxi companies to say like, yeah, we have our own Uber drivers, but if a taxi is the closest thing and the best thing, we'll send you a taxi. I think that'd be great. That would be cool. I know Steve's parents are in their 80s and they both still drive, but they started experimenting with Uber because their retirement facility would actually hail the Uber for them and then build them through the facility.  So, and he's just got a flip phone. She's got a smartphone, but he's got a flip phone. No interested in going with a smartphone. So this would really be perfect for him. He would really love this. You know, one of the car seat company, Nuna featured that you mentioned, Tom. This is not something that has ever applied to me because I'm usually not traveling with kids who need to be in car seats. I have a lot of friends who do. And over the years, let's say, I don't know, maybe there'd be like some friends of mine coming up to wine country and, you know, I'd sort of say like, Oh, but I mean, why drive? You know, they'd say, well, you can't do Uber because of the car seat thing.  So even though this is Los Angeles and New York is is not taking care of that big of a market. It is a step in the right direction. And I know people will be like, Yes, finally, I'd like to see a combination of two of these things. Now that you said it, I put these pieces together. The part about being able to vet a the drivers a little more when you're doing it for teens, combined with a car seat thing, because I know we've we've wanted to go out and we're going to deal in with a car seat thing with my grandkids and stuff. But also even if your kids aren't by themselves, parents are a little more protective. Like, I'm willing to take a risk with myself, but maybe not with my child in the car. And so to be able to say, OK, I've got this upper tier of cars I can request. And it's going to have a car seat. That would be that would be ideal. There's so many levels of car seat. That's going to be going to be tricky.  So kids, that's a tough problem to solve. A lot of folks in the chat room are like, shouldn't all drivers be vetted? Shouldn't shouldn't you always be screening for highly rated drivers? Yes, all drivers are vetted. These are these are raising the bar to say, we're only by default going to give the teens the best of the best. You could do that yourself if you want. But these accounts don't let you get anyone else. So you're you're having the cream of the crop. Because mathematically, there's always a top 10 percent of anything, right? So I think that's all that's saying. It's it's not implying that the rest of us are getting crappy drivers. Combined, it looks like Uber's doing a lot of stuff. Yeah, they're they're becoming a travel service, which is very interesting to watch.  This this comes in handy too. I don't know how much I would use it because I live alone, but I often go on vacation with a few people and that's that's sort of a fun option to know. The main thing we need to know though is whether Chris is actually cooking at your barbecue. Oh, it better be. If you still get at my barbecue, I don't eat anything from Uber Eats. We are good unless you need some ingredients. Unless you need some groceries. Yeah, exactly. Yeah. All right. Well, some folks speculate that Amazon and other companies might be pulling back from those smart assistants. Or maybe not, because on Wednesday, Amazon announced new Echo devices, quite a few. So let's go through this, Tom. What are they and what do they tell us about Amazon's intentions? Right. So probably the biggest departure is a new form factor, the Echo Pop. Some people describe it as a slice of Echo Dot. It's sort of a half sphere with a flat part on both sides, has Euro built in so you can use it as a Wi-Fi extender in that system as well. You can get it in black, white, lavender or teal. 40 bucks. So 10 bucks cheaper than the Dot ship in May 31st. You know, the whole sliced sphere. I think the sphere is sort of the cooler look, but the slice feels more speaker to me. And maybe that's just in my mind because I'm just I'm used to speakers having a flat surface, even though I have various sonar speakers upstairs that are, you know, cylindrical. But yeah, for this price and with some fun colors, I, you know, kind of a new brainer. Allison, you were asking me earlier, we were trying to figure out whether the Euro in here is the modern hardware, because this thing at $40 is $10 cheaper than the old Euro that they still sell. Right. And they don't really, I wasn't able to find quickly what kind of specs it is. Is it Wi-Fi 6? Is it 6E? What is it doing with the back call on that? And really, if it is an Euro, I would buy these to extend a network. Yeah, why not? My son has Eros and I think he needs a couple of more, but he's also an echo kind of a household. So I'm thinking of throwing some speakers. Were any of them that had displays? Were they also, does anybody remember, were they also Eros inside? No, this is the first one I've seen. Yeah. Okay. The Echo Show 5 and the Echo Show 5 kids both got upgrades, new chips, so 20% faster, re-engineered microphone array, clearer sound. They say that you'll double the bass. I'm not sure how you exactly measure that. The kids version in the US, UK and Germany includes a year subscription to the $5 a month Amazon Kids Plus. So you pay $10 more, but you get $60 worth of service. And they're both shipping May 31st. These aren't big updates. These are just the next model with newer hardware inside, basically. What's that song? We will, we will rock you. That's my grandson, six-year-old grandson's favorite song. That would be, he could use twice as much bass. Yeah, there you go. Good, good example. Also a popular song with American Idol contestants, but is it really? A digress. Oh yeah, it used to be anyway. The new Echo Ear Buds promise better sound thanks to a 12 millimeter dynamic drive. Battery life is increased. Five hours of continuous playback or 20 hours if you use the case. Sports multi-point pairing. That's kind of the big advance. So you compare and switch audio between two devices simultaneously. That's something that the latest version of Bluetooth can do. No active noise cancellation though. So you can still buy the old Echo Ear Buds that have active noise cancellation. They're just more expensive. The Echo Ear Buds here are only 50 bucks, shipping June 7th. Well, active noise cancellation is important to me, but if you've never had it or you say, I really don't care, 50 bucks, that's a great price. Yeah, for something, you know, if it's good audio otherwise that compare to a variety of devices.  That isn't a problem anybody has. Yeah, never done that. Never once. No, they are weird looking though. They kind of, I think it was the Verge described them as looking like they'd been 3D printed. I'm sorry if it wasn't the Verge, I may be getting that wrong. Well, but what's wrong with that? 3D printed things are, you know, that's just like saying a website looks like it's from Linux, right? It's not a compliment. And then finally, Echo Auto, which is that little dongle you can connect to your car to get voice command features while driving, is now available in more countries. So not an update to the hardware, but Australia, Canada, UK, Germany, France, Italy, Spain and Japan can all get it now. So we got a brand new form factor. We got a couple of updates, new markets for one of the products. Allison D, what do you think this means for Amazon's voice assistant strategy? Well, it seems surprising that the reports are that they're losing a whole lot of money on this, right? But they sure seem to be coming out with a lot of products. I'm amazed at the imagination of how many different things they can come up with to shove Alexa into, right? That's a lot of different products they've been announcing every single time. Yeah, they're retiring them all the time. They've retired a few, but yeah. Yeah, but the plethora of options that you have is pretty astonishing, really. So it does seem like they're still throwing a lot of money into it, doesn't it? And I don't hear complaints about these products. I think they feel like AI has to happen. They have this is their advantage in AI, and they'll figure out the monetization down the road somehow. Yeah, I mean, with all the talk of Amazon and Google both potentially scaling back efforts for assistance, part of me thinks, well, these products were maybe in the pipeline already. So why not just offer them? Let's sell some hardware, let's see what sticks. Maybe this will change direction. Maybe it won't. It could be that Amazon says, our assistant was V1 of how we really think that you're going to talk to your devices in the future. And that they're just getting rid of some inventory, but I don't know. I feel like they are specifying the stuff to the point where maybe the downfall of who was greatly exaggerated. Amazon's SVP Rohit Prasad told TechCrunch, you'll find qualitatively different elements of experiences that will be launching along the year, sort of vaguely teasing that there's more to come as well. So maybe those will be more indicative of the future strategy. Folks, if you're feeling social, get in touch with the DTNS audience on the social medias. We are at DTNS Show on Twitter, at DTNS Show on Mastodon, mstdn.social, at Daily Tech News Show on TikTok, and at DTNS Picks on Instagram. And we've had more stuff going up on TikTok, had more shorts going up on YouTube, youtube.com, daily tech news show. So enjoy all of the stuff that we have to offer. Thank you. Tesla held its annual meeting Tuesday and there was a lot. Short version is Tesla Cybertruck still promised to go into production. They're going to cut costs by moving off of Silicon Carbide power electronics in the drive units. Musk told CMBC that full autonomous driving looks like it's going to happen this year. He said I was able to drive for several days just dropping a navigation pin in random locations in the greater Austin area with no intervention and the same in San Francisco. However, what he's saying is different than what they told the California Department of Motor Vehicles earlier this year that the existing version of the software is not capable of autonomous driving and the company does not expect to make significant enhancements to the system. In other words, it's going to stay level two, which means the driver has to maintain control. What we like to do here on Daily Tech News Show is focus on what's actually usable by us, the consumers, rather than so much on the pre releases and the leaks. So we are going to ask Allison, a current Tesla driver and user of its full self driving beta 11. How is it Allison? Where should we start? Well, the thing to keep in mind is we've had essentially full self driving on the freeway for a long time. It'll change lanes, it'll get on and off freeways, it'll do intersections. That's kind of old news. I'm talking about driving in the city and that's where it gets really, really scary. I've talked on the show before when V10 was out about how I like to describe it as a teenage driver who is also drunk was what it was like, basically terrifying. It made a lot of mistakes. It would freak out at little minor things somebody would pull across in front of you where you had plenty of time for the intersection to clear and it would go, oh, it's a big thing. It was super tentative pulling out in the intersection, you're trying to get out. It made all kinds of mistakes. It kept trying to hit the medians when you go to turn left. There's often a concrete median, it would drive straight towards it and you had to rest control. So not good. Over the last couple of years or so, there have been minor updates and each time we go, maybe this time it'll be good and it never is. None of those problems got fixed. But we just got V11 and V11 is a huge improvement. I would say it's still a teenage driver or an inexperienced driver, but it's definitely not drunk. It is sober. Well, that's a plus. It's not even drinking a minor or like three, two beer. Plus driving is still drunk driving. So good. Yeah. No, it's not drunk driving at all. It's much, much better. So the big things that I've noticed is that it's very confident pulling out of intersection into traffic and it's not making mistakes when it does that. So you know how it's kind of bad when somebody is too tentative, that's actually dangerous? Yeah. Briskly, appropriately briskly pulls into intersections. It's not panicky at all. I was driving on a pretty wide road when this pedestrian just diagonally walked across the street and I know that in the previous version it would have freaked out and this time it just kind of slowed down, gave a plenty of room and very gently accelerated back up. It was no problem. It was exactly the way I would have done it.  It slowed down. It stopped quite a distance from him and then it started trying to edge to the left. I actually took control because I was freaking out but it didn't have a problem with it. It no longer tries to hit physical medians. It does still drive over, paint it on the ground medians. In California at least we have a double-double yellow line means this is like a physical median. It does drive over those still so it's still making a mistake. But the reason I say it's not like an experienced driver is because it does things like it always stays in the center of the lane, the center of the lane no matter what. So if you're on a on a curve to the right you know how you hug the inside of the curve. Nope it goes in the center which is fine but it feels like you're sliding out of the lane like like it's not going to be in control so it's that's a little disconcerting and if you have lanes merging in where two lanes become one instead of staying staying say to the left side of the lane it'll it'll move over to the center and then back over the left again. Oh that's rude. Yeah exactly well it makes the people behind you think you're going to be turning right or something. Right right. And then the last thing I noticed was on Sepulveda we've got three lanes in this area and nobody drives in the right lane because it's got dips and it's got little intersections and it's got businesses. People are always slowing down pulling in pulling out it's a terrible lane. It loved that lane it would I'd get it out of that lane I'd say no no turn this signal on I'd get it to turn move to the middle of the lane and then go yeah I'm going back in that lane this is great lane because there's nobody in it but there was a reason why not. That's a really good example of a hard problem for for a machine learning to understand because that that is a very intuitive thing of like oh no one else is in this lane looks like it's kind of rocky I'm just going to stay out of it that's not logical right right that's just something you have to intuit you sort of know because yeah driven it enough there was a I'm Allison I'm sure you saw this there was a video that went around um of a Tesla that had rolled up to a crosswalk had a green light and then somebody started going through the crosswalk but the Tesla was kind of in the right of way but and went you know and didn't you know there was no there was no issue with the pedestrian and you know the the person who shared this I think it was on Twitter was like what do we think here you know and people were like illegal you have to always yield to a pedestrian kind of thing and then other people saying you know what this is actually a better form of driving there was going to be no collision the person you know was not really obeying their traffic signals and you know this is just the future of of you know driving getting better my driver's ed teacher back in what 1975 told me had the six foot fall down rule which I don't think is a real rule but I always think of that it's like if the person fell straightforward would you run them over nah then you're fine I don't know if that's the law but that's reasonable that's perfectly reasonable yeah it's reasonable if you're trying to keep traffic flowing yeah and I feel you know I feel like it's like if you're talking about autonomous driving that is the goal obviously there are many exceptions but that is the goal so there was one much like what you're talking about Sarah where where we pulled up to an intersection the light turned green my car pulled into the intersection turned on the left turn signal because it was supposed to be turning left but we couldn't tell what the other driver was going to do they I think they had their turn signal on that they were going to turn left so we could have both gone but they didn't move and my car just went nope I'm just going to sit here till that person makes a decision and I think that was probably the right decision but that's not what I would have done right yeah it's the safer decision but yeah I'm going to get through it before that person wakes up and stops fooling around on their phone but I think I think I'm still such a huge believer in that we have to get to full self-driving we have to do it the child of some friends of mine was killed in an accident recently and I will I will keep working on this and keep giving all my feedback and trying to help it exist because we need to stop being the ones driving we are not good at this and we goof around on our phones and we we've got to we just need to stop it needs to succeed now let's go to the good point well um yes uh indeed and I'm so sorry to hear about your friends um uh what I I am happy about is salads that are smarter all right all right stay with me here yeah salad chain sweet green uh you might know it's pretty popular in uh various urban areas in the US is testing out a new device called the infinite kitchen it's a steel and glass unit doesn't really look like a robot but it is robotic hanging up behind the front counter designed to assemble various salads that sweet green offers if you've ever ever been to a sweet green you've got all these choices and you tell the person what you want and they make the salad for you and then you pick it up at the end of the assembly line so the test is in the Chicago suburb of naperville and here's how it works you place an order for a certain salad and use a touchscreen tablet so you don't even have to talk to a person then the infinite kitchen unit works along a populated assembly line of various ingredients that have already been put in by employees so they're you know employees still have to be part of this then they spin the salad as it goes if there's a special ingredient the robot can't handle or maybe somebody says at the end oh I forgot uh an employee can put the finishing touches on to the masterpiece I don't know maybe it's seeds are dressing or something like that the idea though is that workers spend less time on custom orders and more time interacting with the customers at least that's what sweet green is saying it currently has 200 locations in the US so if this test works you could probably expect a wider rollout of the infinite kitchen as for the obvious question of whether or not human jobs are being eliminated if this is a continued success sweet green says too early to tell but yes as this process might get streamlined fewer humans might be needed I like it it looks like a bunch of slurpy machines that your salad bowl goes under as it goes by right you still need someone to serve you your slurpy yeah a salad seems like something that is eminently automatable right because you just like even more you might say oh I mean sandwich burrito it's like yeah but a salad is almost like just throw everything into a bowl and then mix it up in it a little and you we're good yeah so it almost makes more sense than any other type of food well it also makes sense to check out the mailbag indeed it does we got a lot of responses to our conversation about not thinking of AI as human we had that with I as actor who was our guest on yesterday's show Damon agreed with the premise but said we have many amazon echoes and when our kids ask one a question the other and maybe another room will answer I've caught my kids saying oh shut up then I say something like don't talk to her like that James had a reason why it's a good idea not to be rude to an assistant even if you don't think of it as human James says we must not attribute human emotions or motivations to AI but we should still encourage basic politeness mostly this is because rudeness and abusiveness can and will carry through to other interactions and Daniel had a practical reason to act polite Daniel said when you say thank you you're also implying stop listening to me our conversation is over she'll make a quick comment then stop listening for another direct command you know I was struck by the number of people not not just the folks we mentioned here but other folks who wrote in who said but but if we don't think of them as human we shouldn't be mean to them and I realized as I was thinking of my responses to them that saying we shouldn't be mean to them is thinking of them as human in fact being mean to them is thinking of them as human right there is no being mean to a screwdriver there is no being mean to a hammer so so I agree with everyone here that yet like yes there are reasons you should act as if you're being polite because it can carry through to other interactions because it has a practical benefit of telling it hey I'm done listening to you but but any concern about the response is human it has nothing to do with the actual machine because the actual machine doesn't care although I Dr. Gary was talking about on DTS right yeah yeah but I do I do the line the the printer is malicious it is doing it on purpose for sure right no it's watching you right now oh minus so evil I unplugged it see exactly yeah we're not doing that anymore but that's different that's my printer it's out to get me but but all kidding aside I do I I get it where you know the everybody who wrote in is like we agree with you however here's where the lines get a little blurred you know maybe you know if you've got kids who end up saying like shut up you know to another person where you're like whoa no no no you only do that to AI practice to the person because you start getting used to responding a certain way and we should be clear we weren't advocating on the show yesterday be mean to the AI no because again that's treating it as if it's human right what we were saying is think of it as a tool don't think of it as a person and then you wouldn't want to be mean or kind to it because it's not a it's not a person it's not not even an animal it's it's just a thing just a tool well else and Sheridan we could never have a conversation about autonomous vehicles and new amazon products and AI either being human or not without you so let folks know where they can keep up with all that you do all right well I keep everything over at podfeet.com and one of the things I talked about recently with some actual metrics I took on how engagement is on mastodon versus twitter and it is ridiculously more engagement over on mastodon and I kind of dig in a little bit trying to figure out why and uh I think that was a lot of fun and that is over at podfeet.com and you can follow me on mastodon at podfeet at chaos.social can't spell allison without AI that's right well that's true huh interesting interesting um also interesting and great are our brand new bosses Errol and Jordan Errol and Jordan both started back in us on patreon since our last show always a fun thing to have in our inbox thank you so much for being part of the team yeah if you want to be like Errol and Jordan head on over to patreon.com slash dtns even if you don't have any dollars right now uh maybe a robot replaced you uh we have free options now to become a patron at patreon.com slash dtns and if you're a paid patron stick around for the extended show good day internet meta and bmw have made a big breakthrough for using vr in your car great great yeah I mean I don't know maybe yeah we we will unpack our feelings on this in just a moment but just a reminder you can catch the show Monday through Friday at 4 p.m eastern that's 2100 utc find out more at dailytechnewshow.com slash live speaking of vr we're back tomorrow talking of vr smelling system with none other than Dr. Nikki Ackerman's she knows anybody does talk to them this show is part of the frog pants network get more at frogpants.com


Sure, so look 5G is a technology itself as various attributes that make it really special. I mean, the attributes are, of course, high capacity, 100-fold capacity, ultra low latency, high density. And as well, I think the 5G technology inherently is much cheaper to deploy. But the real business case, in my opinion, is in creating a 5G architecture, which brings in a tremendous amount of efficiency into the network architecture. I mean, as you know, mobile networks got built in layers, 2G, 2.5G, then 3G, then 4G, then 4.5G, and now everybody's rolling out 5G. So if you go into these networks, you'll see that it's a really complex mesh of routers and transponders and optical gears thing on top of each other. And that makes it one complex. Second, it's an energy guzzler. And third, it's a huge footprint. So I believe 5G is a beautiful excuse for all the service providers to get their architectures right, make them flat, make them intelligent, ensure that there's a segment routing running on these networks, ensure they're open, ensure there's a zero-touch provisioning. And I think that means really that with 5G, you are introducing simplicity in these networks. You are increasing the security postures into these networks. You are making them extremely efficient. Cisco offers technologies which can help you converge IP and optical, which were two different worlds where you were as a telco putting capex on both sides. I think we have a pathway where we put the two together and make it flat and low-cost and intelligent. So hence, apart from all the attributes of 5G, which really gives possibilities to offer new sorts of services, quite a few for enterprise verticals, because clearly 5G becomes a vehicle to digitize various verticals. And that's where the business uses cases for industrial IoT. I mean, look at manufacturing and how you can make that smart and draw efficiency in that. Look at logistics. Look at smart cities. Look at health. Look at entertainment and education. All of that is something that we have started to experience. I mean, COVID really fast-tracked that journey, but with 5G, your experience will become richer and immerse you. But the real business case sits in the savings, because as I said, when you bring in this 5G architecture into the mix, you're really setting up a telco network that's a true digital value player. Meaning, with this network, you have an ability to go off a digital value place to all sorts of vertical enterprises and as a result, transform them digitally and make them efficient digitally. And there's a lot of value creation that will happen in the process. And obviously, the whole ecosystem will benefit from them. And that's why the true monetization for 5G investments lie. These are three questions in one question. Let me unravel them one by one. I mean, Wi-Fi 6 is an evolution of Wi-Fi 5, which I think all of us today are using in our homes, in our offices. So Wi-Fi 6 brings exactly the same attributes that 5G brings into the mobile technology. So with Wi-Fi 6, you get much higher capacities. You get low latency. I think it's 75% more efficient in terms of low latency. It is very dense technology. And in reality, I believe 5G and Wi-Fi 6 will coexist. They will be like husband and wife in the family. Because what Wi-Fi does, 5G will not do. And what 5G can do, Wi-Fi does not. So for example, let me lay out a day of a life. You get up in the morning, you're in your home, you're enjoying everything that you experience in the morning, whether you are watching news or a movie on a 4K or 8K, whatever. So your Wi-Fi becomes your technology that will help you with that. And the moment you now put a foot outside your home, you want to go to for a run, you will have a mobile with you and mobile will continue to give you that experience in the service. You basically can take your conversation that you had on Wi-Fi with you and you can continue. And then you reach your office, you again back, seamlessly move back from 5G into Wi-Fi 6.  Again, in a mall, since it's a lot of different retail businesses in that mall, 5G is a better technology to use because you will not have a frequency interference. So that is really how the two technologies will work together. More importantly, as we moved from 3G to 4G to 5G, in 3G we used Wi-Fi to offload, offload 5G traffic onto the Wi-Fi. That was 30% more average.  So Wi-Fi in a way makes 5G efficient and it makes the economics work for the future of internet. I think now coming to future of internet, yes, future of internet is about making internet access affordable. I think we are in a really highly connected society today but still two and a half billion people in the world cannot afford decent broadband. So future of internet is about bringing in technologies in a shape of form, putting them in an architecture so we can make it cheaper, we can make it efficient, we can make it immersive. And how are we doing that? I mean from Cisco perspective, we believe it is about bringing in technologies, which is chipsets with the right attributes, which brings in amazing amount of efficiencies in terms of producing those gigabytes that we'll consume as we move into the pivot into this new world of digital world where everything that is benefiting from a connection is getting connected. So second thing what we do is we bring in convergence of IP and optical and I mentioned that there's a number of boxes lying in your architecture sitting on top of each other trying to make this data work. I think in this new world, we will bring in technologies that will make it flat and intelligent. And then the last piece is about bringing in the data center architecture, which is, I think you heard about technologies like Mobile Edge Compute, Edge Services, so it is about creating a data center fabric that ensures that when a data gets produced, the data is captured and monetized right away because data is pushable. Like in old days, all the data that got produced was brought back to the central repository, then we will analyze it, it will give us insights. In a connected world, that's too late because if there is a 10 millisecond delay in capturing the data, you already started losing value and more you delay, lesser the value of that data becomes and all the monetization I talked about lies in how quickly you're monetizing the data and that's why you need this edge capability, you need a distributed data center architecture. So these different pieces put together truly create future of internet, future of internet that's affordable, that gives you ability to create data which is secure, which is seamless and which is immersive. Well, I mean, it's my second time in a row, I was there last year and obviously I think these are these discussions are very, very rich and broad.  So I think it's very important that we, in respect to what you contribute to this entire ecosystem, you get a full picture of what's happening in the industry and that gives you a little bit of food for thought, that gives you, I mean, we are a technology company, I think it gives us perspectives on what is going to be important, what is, what we put our R&D dollars and so on and so forth. So yeah, I believe it's very, very important and these discussions really set a vision and really guide us how do we shape this industry.


All right, today I'm with Natasha Bertha and we're gonna talk about marketing and kind of what she has been learning, how she has been growing. She is a member of my MasterHeart Business Mentoring Group and she's been helpful to, well, a lot of people in the group and she does similar things actually to what I do. She helps heart-based solopreneurs, small businesses reach more of their ideal clients and the sort of technical aspects behind all that too. Anyway, Natasha, thanks for doing this and I'm looking forward to this conversation. Thanks, George. Yeah, it was a good moment for me to find a kindred soul in the world in terms of someone who's a marketer but also doesn't wanna just keep spouting out the same stuff as certain other marketers and who, like, I love the way you challenge norms and that you let us be true to ourselves and still be focused on growing. So that's how I love. And I wanna ask you about that because there's a lot of being true to ourselves in the sort of more spiritual space, spiritual business, spiritual marketing space. I guess what I'm trying to say is that is it true to ourselves to work on a some kind of consistent basis? Is that being true to ourselves? Or is it more like, I'm just gonna follow my flow, whatever I feel like doing today, that's really being true to myself. And this is interesting, our station because some people say, and I'm bringing this forward in a sort of an attitude of I actually don't know. And I'm genuinely curious. If someone says, I just followed divine guidance throughout the day, it makes me curious. It's like, wow, you really know what God is saying or God is, or a source is saying to you at all times, you are just astounding. I should study under you. I should mentor under you because you just follow divine guidance all day. So I'm asking you the question.   Yeah, I guess so. I guess things that some people don't know about me because they meet me in this marketing context is when I was 16, I left high school and everyone told me that I should do a commerce degree because I was great at maths and I did enjoy the subject commerce at school but I was also a complete feminist punk rebel. And there was no way I was gonna work for the man. That's awesome. I love it. I just wanted to pause and say, I love it. It's hilarious. It's such a funny journey. So I was really politically driven and I just didn't wanna be put in any kind of box and I still feel that's all very active for me still. And I was also really looking because I was raised atheist, such a different path to you but I was raised completely atheist and I felt this emptiness. And I was reading every book about religion trying to understand, well, what is Christianity? What is Sufism? What is like all these things that I keep hearing about are at all kind of Buddhist books. And I was doing yoga classes and then I ended up going really deep in a deep yogic immersion and I used to shave my head and wear orange and I have a Sanskrit name, yoga vanim, which is, I still relate to that. That's what that means. Deep sleep, that's like my reality. I've seen that word in your profile somewhere, you know. I could, it's a bit confusing because Facebook went through a phase where they said, if you use a pseudonym, we will close your account. So I was like, oh my God, okay, I better use my Christian name. And it sort of feels like a nice separation in some way that like, oh yeah, just my Christian name for work. That's all the legal paperwork stuff in that. But if people, my clients get this hunch, like, what should I call you? I feel like I shouldn't call you Natasha.  But so I kind of vacillated with that for a long time because I was a young person, I was a bit lost.  And then went through a lot of different things and got to a point where I was working as a barista and I thought, I was 30 something. And I thought, my God, if I'm still doing this when I'm 50, I'm not gonna be happy. So I need to get a degree because that's something I didn't do. And here where I lived, there was arts which is literature based arts, nursing or commerce. And I was like, there's no way I'm gonna be a nurse but I'll do a few of each arts and commerce subjects to see which I prefer and which I do better at. And I was just smashing commerce out of the ballpark. I would just get really great grades in that without trying very hard. So I did that not really knowing what direction that would take me feeling really strongly like I wasn't into marketing. That marketing was about manipulation. I had so many deep ingrained values about compassion and love. And there was no way I was gonna be part of that. So I tried, oh, maybe I'll do an accounting major. I tried all the different things. HR, blah, blah, blah. And then I had this amazing lecturer who was so into the creative side and the beauty of it and connecting with people. And he was so engaged and the content was great. And I was like, okay, systems and creativity and communication are actually three big strengths for me and maybe marketing is a fit, but it has to be my way. So there is a place where, yeah, people might see that I'm promoting myself as a marketer but there's a much longer and more ingrained part of my life that's about spiritual growth. I love it. Yeah, that's why that's what we're having. So back to that question, right? And again, I'm approaching it out of curiosity because I know that I know nothing. I mean, I mean, I know nothing compared to the truth if you wanna say that or the reality which is far grander and far more mysterious than I can imagine. And what I do know that is that I am grateful for a good life right now, a good business. Those are probably everybody here knows I kind of follow a system. I make plans, I strategize and then I just work as much as I possibly can and enjoy your productivity throughout the day just following my plans. And of course I keep tweaking the plans all day. This was coming from my past when I grew up rebelling against discipline because I grew up having to take piano lessons and violin lessons and trying to get good grades and coming from the Chinese culture, immigrant culture. It's like there was a lot of pressure for all that. And so I was, I had a tough time as a kid.  Through my twenties, I had a tough time because I kept rebelling against discipline and structure wasn't until I learned it really in the past seven to 10 years of my business where Joe for productivity was born was like, there is a way, there's a way through this. It's like you can make friends with discipline and structure and systems and show up. I like to say uninspired but willing. It's like the other day I found myself saying, you know what, I actually believe a lot in taking uninspired action because I'm uninspired most of the time.  If you want me to be inspired and consistent, sorry, I'm gonna close my business because I'm not inspired most of the time. I really am not. Like if you were to give me a choice, I would be on the couch watching videos, playing video games, eating potato chips all day and walking my dog when he needs to walk. And that's my entire day would be that. And so I had to learn to say, okay, no, I don't feel like writing what I'm gonna write. I don't feel like making a video, but I'm gonna make a video. I don't feel like writing a sales page, but I'm gonna make a sales page because I don't feel like even meeting with clients, but once I start meeting with them, I'm enjoying myself. I didn't want, I don't want to do any interviews, but once we're here, there's a joy here. There's a heart connection here. And so I know that I just have to, the first few minutes, practice breathing into it. And then once I'm into it, maybe it sometimes takes me half an hour.  But so that's how I have found my way through. And so I'm so curious about the people who say, I just followed divine guidance all day. Like, wow, that's amazing. How is your business going? I mean, usually they have lots of lots of drama and ups and downs, which I feel like, oh my God, I wouldn't want that in my own life. I'm really grateful to have a really super calm life, super stable, calm life. Some people would call it boring. I call it joyfully, I curate my life essentially, but sorry, long, long lecture. I want to bring you back because you have such a great integration of that, because you help people with systems. And yet I wanted you to tell the story of your past. And so I feel like a lot of people watching and listening can relate to you. Tell us then, how have you done this? Yeah, I have a number of clients also who want to just follow their flow. Yes. So my people, they are like mystical, they're tapped into something, I like to channel something through and they feel very constricted and constrained by any planning. So I understand that approach. I have been there for many years in my business. I didn't even quite remember what I was doing because I don't have any record of what I was doing, right? So before I had a calendar system, I'm not sure, I don't know how I pulled it off, but I did manage to build my business.  And when I would even try to set up a structure, I would just rebel against it. And my husband laughs, he's like, but you even rebel against the things you know are good for you. I'm like, yeah, it shits like, maybe I shouldn't swear on this one. It drives me crazy as well. Feel free to swear, please. Because there's that part of me that understands that would be good. That would be good for me if I would stop X or start Y, but there's so much tension of like, how to get that to happen. So I don't know really what I did for all those years, but I did pull it off to do certain things. Then I had a bunch, like a couple of years of coaching with a woman who does what I would say is more pure coaching where really they create space for you to work through your process that don't make suggestions and it's very self-driven. And I understand that that's impactful because I was practicing that and I would coach others and I would really not say much. And it's so interesting using these leading questions and reflecting back to people, just watching someone navigate a problem and seeing them reveal their solutions and then seeing them have buy-in and implement those. So I love coaching and I had a couple of years. I just wanna say, I love how you described that. That it's brilliant. And I think, I believe in that too. It's like, we all have the answers within us, which is why back to, can we just live through divine guidance? Well, I mean, if you run that experiment and you find that that works for you and you're really happy with the way it flows, I would say, cool, like don't do the calendar system. Like don't do it, it's fine. And I know this is very alive for you at the moment because we're doing that thoughtful loving calendar process in Master Heart, which is really lovely. And I actually thought, oh no, I don't need to do that because like I'm totally doing a calendar already. But as soon as I stepped into the practice and being like evaluating that and trying to explain it to other people, I started to remember all my little current disgruntlements with my calendar and the little things that are slipping away and the way that things aren't happening.    So if you think you don't like the calendar, maybe just try and see. And I'll just repeat the name a big fun experiment. Yeah, I mean, whatever you like to call it. And I'd say without the coaching, I don't know if I could have come into the calendar thing because it's very much like from me. I don't feel like George is making me do it. And like no one's making me do it. I just have become ready, like I've become ripe. And I think that's the thing as well, that there are different types of people. Like you've had your journey and your process and you have a certain what's constitution and certain genetic dispositions and conditional dispositions that make this point in time ripe for you to use this practice in this process. And I guess I've come to that through that my partner does the same meditation practice in me and he is so into it. He doesn't understand why everyone in the world doesn't do it. I'm like, well babe, everyone's constitutionally different and we have this different ripeness. So I guess that's the thing. Like I see certain people adamantly stating that they don't have the calendar. They live in a state of flow and they will not do it. I'm like, cool, like that's their truth. They're even like wherever they're just in a different space evolutionarily. And that's cool. And for me, the calendar is like, I'm so in love. I feel more productive than ever. I understand what needs to happen. And I have a similar experience to you where I've been trying to write a sales page and I've been telling myself, I'm not a good writer. And the first time I sat down at the blank page like this with my hands on the keys. And I was like, seized up. I was like, oh, just write one sentence. And I did. And then boom, like this huge floodgate of writing came out that I didn't even know I was capable of. So there is something in that. And I wonder for certain people what will help them in that time block to take the first step because I find that that first step then opens something up. Something comes for me. Thank you. This is brilliant. I mean, and you speak to all this from such a grounded space of having your own experience but also having known a lot of clients and colleagues who have gone. And thank you for saying that it is, everybody has their own path. Some of us share a similar stage, obviously. That's why we can use similar tools. But just because someone isn't using a tool or a method or the George Cal system or whoever system, that meditation that your husband uses or my energy reboot or whatever. It's like, you're right. It's like, it's so easy for us. If something is working so well for us, it's so easy to have that blind spot and say, well, everyone, this is gonna work for everybody, wouldn't it? And so for me, I know I should just state myself. It's easy for me to become evangelistic about a method that works so well for me which actually has some benefit because evangelism and marketing are related. It's like the passion that I have to say, please try this. This worked well for me, does come through and it does infect some people to say, sorry, wrong word, especially these days. It does influence or inspire some people to say, well, let me go and try that. So thank you for giving the permission for people to have different pathways. So I wanna talk a little bit about how you work then with clients. I love that you have the coaching background. I love that you have obviously the marketing strategy, philosophy, viewpoints that you're really strong on that now. And you also have the technical. And so what kind of clients do you most enjoy working with and how do you like to work with them? What kinds of issues or goals do you like to help them with? Yeah, well, I've tried a few different things over time. A few years ago, I spent a whole year on this program that I invented out of my own head and I would not work with people in any other capacity except this one capacity. And I have my worst financial year ever because it wasn't actually grounded in research. I just plucked it out of my pretty head. And so that was a good, I can vouch for that, that that does not work. And then on the side of that program, I was doing this one-on-one work with people as like the money work, the money. So swapping hours for time for money, sorry. So working at an hourly rate for clients, doing website edits or email set up of automations or whatever, anything really, kind of working like a VA really in my mind, not working at that high strategic level that I love. Or anyway, there's lots of things I love. I really need novelty. And then I spent a year just being like, right, now I'm going to just work for the hourly rate. And that was fine. And I was like, okay, but there's only that many hours in the week. So how can I grow my business? So I tried having a team on the premise that, you know, I would pay the team X and then I would charge the client X plus a profit margin, as well as me doing things with clients. And the plan was for me to sort of work at the strategy level and the team to work at the implementation level. There is still a degree of that that I do and that I enjoy. And so what has been great for me this year is when I came into MasterHard, I thought I was going to transition my business from a marketing business to a personal transformation and healing business. And I think I didn't understand. Like, I guess I got the hunch like I was going to have a transition, but I thought that was the transition where whereas we did the planning workshop just before MasterHard. And we looked at the different stages of business as you classify them. And I recognized that I could grow if I fully embraced that I'm at stage two, which is kind of being fully booked at one-on-one. And then with a view to moving into stage three, which is creating more courses and more leverage products in my business, which I had done a little bit of. Pardon me, I've got pay fever.  And so that's my main focus this year, I would say is moving from stage two in business to stage three, which means moving from being fully swapping hours for dollars to having more products that are scalable. And with a view to eventually, I mean, this is the like online dream is having, you know, that's what we all hear about, oh, like leverage and scale and like passive income and all of that. And it always seems so elusive for so many people, including my clients, like they all want to run a course. They all want to have evergreens. They all want to do products that are scalable. And I realized that just plucking something out of my head's no good. So I've been doing lots of market research, which has been paying off and I'm running some beta versions of courses that I'm getting really excited about, getting lots of insights from, as well as still serving my one-to-one clients. So it's a lovely sustainable way to transition because I don't have to go, oh, dump all the one-on-one work and just suddenly leap into this hard transition into courses. It's like, oh no, I can do both. I can serve people and I can run courses. And I had all kinds of doubts, like would people like being pissed off with me because I'm like not available one-on-one anymore? But I haven't. I don't have to face that because I'm still doing both. And I may still do both next year. I don't know what will happen. Yeah, yeah. And the fact that you have a team helps with that because that they can be your scaling, your implementation arm of your business. But the other thing is once you decide to do less of the one-to-one, you can always refer work out. You know, and that's what I find myself doing. And it's a joy because then people can still ask me all day long for one-on-one, but that's okay. I have these wonderful people that you should reach out to when you are one of them. I hope it's okay. I had fun on some people to you. Yeah, that's great. It's great for them. Thank you. I didn't really say who they are, who my people are and what I do for them. Yes, yes, yes. So my people are usually like me, very spiritual minded, and they're either coaches or mentors or they're healers of some kind. That's the kind of people I normally work. And women is who I normally work with because I'm like a raging feminist and I seem to just attract women and that's fine. And I love to help people with websites. I've been really enjoying Facebook ads and also email marketing. I like the automations and also Instagram ads. Oh yeah, Instagram ads, because that's part of it. And then the team sometimes does- And email marketing, okay. Yeah, the team also- Email is tough. Social media posting for people. Like if they have that one piece of content, then we can turn it into the carousel, the LinkedIn post. Like we can tease it out. So that's super fun. I enjoy that, but I am really enjoying running courses as well. Awesome. Well, that's why you're always on my list of people that I refer if someone says, all right, George, I like that you have courses, but I like to actually work with somebody one-on-one to get the stuff done. And I said, well, gosh, Natasha Bertha, she's one of the people who knows all my stuff. She herself knows other stuff. That's good stuff. And she can help you actually implement it or have a team to help you. So thank you for doing that and for having that availability. Well, any kind of inspiring send-off thoughts that you wanna share as we close out here? I think I realized yesterday on a call I was talking about email subject lines and I realized there are all the industry recommendations that are just gonna get kind of yelled at you and that those marketers have a big budget and you are their target market and they know all your pain points. So you don't have to listen to them.  You get really into each other's jam and that's so beautiful. So you don't have to try so hard. If it feels fine to write something wacky as a subject line or something very you as an email subject line, give it a try. See what happens. Like it's not all about industry standards. There is a lot of fun and experimentation and expression that you get to have as well. Wonderful, wonderful reminder and I 100% agree with that. So thank you Natasha for what you do, how you do it.  So grateful to have you in Master Heart but just to be in each other's universe. So thank you. Thanks to you George, it's lovely to see you.


Stevenson falls to Salisbury tonight. 64-38, Glenn Clark with Coach Jackie Boswell. Coach, obviously offensively tonight, just not really able to get anything going. What went wrong tonight? Well, I think we actually let our offense dictate what we were doing defensively. So I really think what really went wrong was the defensive. And when we play really good defense and we get some steals and get some key stops, then it's able to spark our offense. We know that we're really young and we have to work for our offensive shots. But we've got to be able to gain some experience every day in practice and everything and make sure that our defense is the one dictating our offense. I still think we have some offensive-minded kids and we really need to have some defensive-minded kids. Three games in, is there still a factor when you lose a player like who you lost a year ago and Sarah, is there still an issue with trying to replace and trying to have someone who steps up when you're used to someone stepping up for the last couple of years like that?  And so for the last couple of years, everybody was able to rely on her, but I am very confident in our seniors that they're gonna step up. I thought in our win that we had over Houghton, I thought that Imani really stepped up and hit some tough shots and I thought Christine came up with some tough rebounds. So once those two get really comfortable, more comfortable and really confident in that role, I think they're gonna lead our freshmen because our freshmen are really talented. And then, you know, Janye's struggling a little bit right now with an injury, but I thought she played pretty well tonight too. Again, it all comes down to the defensive end and all five people have to be playing. And I felt like sometimes three were playing or four were playing and then we just gave up something easy. One of the positives, I thought there were times where Olivia inside looked really like she was comfortable getting the ball in and trying to go up there and either get to the free throw line and get the basket. I think there's a lot of positives to be built on there.  But she is a freshman and she's going against some inexperience. So the positive thing is, I think back on that NCAA team we had and those group, when they were freshmen and sophomores, we struggled a little bit too. So they just have to keep their confidence up. And again, I do feel like Christina and Amani and our other captain Chance will keep their spirits up and they gotta keep working and they gotta realize how hard they really have to work at this level. Back home on Saturday to take on Stevens, what do you expect? I expect another good game and then I don't know what to expect. So just don't know what to expect when we're this young. Understand. Coach, I know it was a tough one tonight, but we appreciate you coming over and spending a few minutes with us. Thank you. She is Jackie Boswell. I'm Glenn Clark for gomustangsports.com.