And let's just start from here, man. Let's just X out of this one selected. Yeah, uncheck that. And then just start from scratch. I'll create. And then one thing you'll always want to do also before we even move a step further here, leave this tab the way it is, but go back to Facebook real quick. One thing you'll want to always, always do. And all we're doing here is just triple checking. Click the three dots real quick in the top right of the post. Click the three dots and just go to edit. So edit the post. We just want to make sure that the title that everything in the text is exactly how we want it. The thumbnail is exactly how we want it because as we go in and set up the ad, we can no longer change it. So the title, the Mosaic Golf Platform, and then there's the text and then you got your thumbnails you can choose from. You already put all the, all the tags, that's fine. So yeah, making sure that's the right thumbnail, but then click on that and they'll just give you a bunch of options here. So again, this is just basic. This is just random, but this is the reason why I'm bringing you here is because this is the only time we can come here because once we go set up that ad, we can no longer change any of this. So just making sure that there's a cool thumbnail and then... I want it to be like one second later where it has like the whole picture. Yeah, so just choose that picture. Which picture do you want? So this picture, if it's like one second later in the video, we have the logo and stuff. So it's not showing that part, but I think showing someone actively doing something is a better shot than the logo. Like even that swing right there, I do it swinging or even Brandon freaking taking it about to take us like something like that, it would be more eye catching for sure. So again, this is just basic, whatever you want, it's all preference, but this is the only time you can change it. And then the title, what you'll want to do, and this one's just video views. So it's not real, scroll back up, click on video details in the top, right? This is really just for video views and there's real no hardcore call to action. But as we go into the next ad, the very next ad, that is hardcore call to action. That's when we start running conversion ads for cells, or even for registrations, for opt-ins, that's conversions. And so when we get to that point, then this part is very, very important, the title. So that title is what goes below the video. So as you see a random ad, you look at a video ad in your newsfeed, right below it, right next to the learn more button, there's the title. So right here, it looks like title, it looks like it's above the freaking text. That's not how it looks like in the ad. So in the actual ad, and you can pull up your newsfeed and go look at a random ad, that title is below the video. So again, here is just the last place where we put it. And my tip is the fact that in the title, you'll always wanna put some type of call to action. So in this case again, it's just for video views, but I would probably still add something to that title. The Mosaic Golf Platform. Something like introducing the Mosaic Golf Platform, like something like that. Because again, you want some type of catchy description there in the title. Watch, go to open up a new tab, go to your Facebook real quick, just scroll through the newsfeed, just so I can show you where that actually sits. And that can't be too long either, it's something short, it's something catchy and descriptive. So if you scroll through, sponsored, here's a perfect example, there's your title. We're just getting started. So he could have wrote a little bit more, but again, you want it to be short, catchy and descriptive. So we're just getting started. I would have probably put something like that instead of that rocket ship, we're just getting started. Click learn more to find out how, or click learn more to redeem a $50 coupon or whatever. That down there is normally some type of call to action. Like so in your case, as you start to run future conversion ads, you may wanna again rethink that title and maybe put something like, click learn more to register for our free webinar. Right, rather than just something plan or plain and bland, you know what I mean? It use that real estate space as a call to action, tell that person what to do. You know what I mean? But so in this case, it's just introducing, adding that one word makes it stand out a little bit more. Go back to it real quick. The other tab, yeah, that one. So that title again is gonna go right below. So introducing the Mosaic Golf Platform. So if I saw that me as a consumer, it's a little bit different than seeing just the Mosaic Golf Platform. You know what I mean? Because that's what I'm gonna see under that video.  No one's gonna really click on your link right there at all, but it doesn't hurt to put it. You for sure may wanna put that in future ads because we want them to click learn more, right? So if anything that could be, that wouldn't be in future ads, what you'll wanna do is that's the link to that specific page. In this case, if I go to that link, I'm just going to the homepage. Unless that's where everything is at, is on the homepage. But if you're trying to take me to a specific product or taking me to a specific page, then make sure that's that. But again, a lot of times you won't even have to put it there, that will be the learn more button. You know, that's the actual learn. So instead of putting the link, I would put something like click learn more to blah, blah, blah. I might spend the text on something like that to click learn more. It's all about click and learn more. So if I don't wanna put a long, ugly link right there, again, that's the learn more button. I wouldn't need to. I'll just tell them what to do right there. Click learn more to freaking buy this or click learn more to subscriber, whatever.  Again, here is the last time we can change it. And that's why I'm just kind of pointing it out. So, but that looks good, man. Everything looks good right there. We're good. Click on save and that's it. So now we go and set up the ad. And you'll always wanna put the video here first and then come back. Okay, cool. So let's go to the as manager. So we're good there. And then let's just go with video views right over here. So in this one, again, the whole objective is to create the custom audience. So we're gonna set up this ad and then we're gonna create a custom audience of those who watch it. So scroll, hit the dropdown right there, name your campaign. You might as well just name each step right here. There's three steps, three tabs, the campaign, the ad set and the ad. And these are just simple titles. So this one could be the name of that video, for example. And then it'd be intro video or something like that. Yeah, MG intro video, perfect. And then in parentheses, what I'll always do in parentheses, I'll always put the objective. So the objective is video views. So the next one will be conversions in parentheses. And then I'll name that for the ad at the bottom as well, the third one down. I'll name the same MG intro video, video views. I'll do the same for the bottom. And then the ad set, what I do in the ad set is normally listed by the targeting. So who am I targeting? Am I targeting Tiger? Am I targeting Freakin? I'm targeting Freakin Mickelson.  Or am I targeting multiple interests? This just right here is just a simple abbreviation. That's all it is.  No one sees that. So Freakin put in your favorite golfer right there bro. Just put in, that's who we're targeting. So yeah, targeting, perfect, targeting PGA golfers. Yeah, perfect, perfect. And then continue. So that all that is just a quick abbreviation. So when you look at it from the dashboard you know what ad that is. That's all that's for. No one else sees that but you. So now we're in the first step. This is the MG intro video. This is the campaign. This is where we went video views. This is the first step. So now we'll just scroll down. We don't need any of the special ad categories. Campaign budget optimization. We don't need that at all. We'll turn that off and then hit next. So that's exactly all. There ain't nothing to do on that first step. Just choose the video views in this case. Title everything and then next. So now we're on the second step. This is the ad set. So this is where we'll choose the budget. This is where we'll choose our actual demographics, our interests, our age, gender, whoever we're targeting.  So here you can go daily budget. I tend to go lifetime budget. It's the same dollar amount. You're just setting the calendar and spreading it over a period of time versus daily, for example, Facebook charging you daily. So the way you kind of want to determine this and think of this number is in quarters. So if you're looking at your overall monthly budget, whatever that is, 300 a month, 400 a month, whatever the heck it is, just divided by four. That's this first ad. So this is when we're now going to specific local targeting. And this is one of four, for example. This is week one of four. So whatever the monthly budget is divided by four, that's kind of what you want to spend towards this first one. But again, what I also mentioned a few minutes ago is that this should actually be a video ad that you have running all the time. So spending 15 bucks a day is not what I want you to do on this one.  Three bucks a day. And so in this case, you may want to go daily budget, maybe go daily budget, because I'm just advising, you could do whatever the hell you want to do, but in this case, what I would really do, the whole purpose of this video ad is to capture the custom audience. So if you let this intro video run all through the month, and even in multiple months, what would that cost us? So at three bucks a day, what's that, $99 a month? So 100 bucks a month, 100 bucks a month for your freaking commercial to be running 24 seven. Like that's ridiculous, that's insane. And what are you getting out of it? You're getting a couple of things. The brand awareness for one, you're showing up in everybody's freaking newsfeed, but then number two, you're creating a custom audience. Those that actually watch a percentage of it are gonna continue to see my ads. So if I had this ad, this one specific intro video going at all times, I'm just accumulating a custom audience like never before, like no other. And all I'm saying is that that's the audience that you'll retarget. That could be powerful. Or you break it down by quarters and put that budget here. If you just wanted to run it for seven days and then run a different ad for those seven days and then a third ad for those seven days, break it up that way if you want. But it would only be the intro that I'm giving you this advice. It's the intro video that I would run at all times. So if it's on a low daily budget and just let it run, that's what I would do.  I'll show you how to shut it off. But I would at least let that run, man. That's not a lot per month for that one intro. Change the date. I always go the next day. So start date will be March 18th and then go 6 a.m. 6 a.m. tomorrow that ad goes live and it's just gonna be a commercial in the background that runs at all times. And we're gonna create a custom audience and that's the audience we retarget with the next ad and on. So here we're good, scroll down. We don't need the custom audience there. We don't need to exclude anyone. The United States? Where is it like, where are all these, this custom audience? Like where is that building? Like where is that list being built? I'm gonna show you right now. That's where we're gonna go back and set up. So once we finish this one, we're gonna go set up those custom audiences. And it's right here where you'll hit the dropdown. So click in custom audiences in that square there, search existing, yes, click there. It's right here where you'll see your custom audiences. It looks like you have a few of them. So these custom audiences, if I had this video running, for example, and there was 10,000 people in my custom audience who saw my intro video, that's who I wanna continue to target. So I would click that list right here and then boom, that's who I'm targeting. So that's the whole thing about advertising. People just need to keep seeing you. When they keep seeing you, bro, you build that brand like no other. So your type of content, if I keep seeing you in the news feed, I'm gonna fall in love with it. Like you guys have the type of video footage that is never out of date. Like you guys can create videos like no other. You need to leverage that. And so all I'm saying is from a consumer's perspective, people keep seeing them, people keep watching them. Those are your custom audiences. Those are who you continue to retarget. But then also what you'll end up doing, click out of here. Go to the dropdown below, you'll see exclude. So click out of that, yeah. So right there, exclude. That's when we're also gonna set up custom audiences around those who actually purchased. So those who already purchased, they land on the thank you for purchasing page. Those become custom audiences as well and that's who we exclude. Perfect.  So now the most relevant people are seeing your ads. People who were already engaging previously. And then again, people who've already bought, they're not even seeing your ads no more, which is a good thing. You're not wasting money. So that's where you would put those audiences, include, exclude. And again, we'll set one up right after this. So hit United States, click on the edit. The United States, we're gonna edit that. So we're not, or unless you're not, yeah, you're not targeting the country, right? You're targeting a specific location. No, I mean, this could be anywhere in the country, right?  Yeah, wherever you wanna target. Yeah, for sure. Yeah, there's no restrictions. It's just... I thought a lot of your clients were local. No, I mean, it's video library and webinars.  How come I thought you were local? I don't know, this could be global.  Yeah, man, anywhere that has internet.  Like, I don't think you understand it. I don't think you understand it. I'm thinking you guys are targeting freaking because every time I talk to Cruz, he only tells me a handful of cities, right? That he's targeting. I thought this shit was the same and I thought all this applied as well, where a lot of those are local students or clients. He's a physical therapist, so he needs to see you in person. This is all online media.  That's crazy. Most, because 99.9999999999% of everyone I work with are local business owners. So I'm always talking in terms of freaking local, right?  Like you have no idea where you're about to start right now. I hope so.  And now as we build this out, that's why I spend time on custom audiences because this is where your freaking future money's at. It's all about creating these custom audiences. It's all about this intro video going out and getting thousands of people to freaking come into our custom audience because that's who you end up retargeting. But when you have no borders and now you can target anyone in freaking any country, here's what happens. Here's what's gonna happen. When we have a minimum of 100 people who land on the thank you for purchasing page through this, through Facebook advertising. So as you have 100 people that land on your thank you for subscribing, thank you for purchasing, they bought one of your three products. So now they land on the confirmation page. Once we have at least 100 land on that thank you page, that's when we scale to the moon.  Yeah. Like all through Facebook ads, like alone, like alone, because here's what happens. Once you hit 100 customers, you then take that custom audience because that's a custom audience. Those are, that's an audience that I've been excluding this whole time, right? Cause they already bought, they landed on my thank you for purchasing page. I created a custom audience and now I exclude them. But once I have 100 people that land on that page, I then take my custom audience and I turn it into a lookalike audience. And all that is is what we're telling Facebook, hey man, here is proof. Here is the exact information from my client. Their email, their address, really just email. Email and name is all they need, Facebook. But I provide that on a list, right? I have that on a list. And now I tell Facebook, hey man, here is my exact client. Go and find me more that resemble them. Go and find me more that look just like them. And look, quote unquote, looking just like them is based off of thousands of different, what's the word I'm looking for freaking, what Facebook has on data points, data points. So I'm talking about thousands of data points. So when I tell Facebook, go and find me an audience of people who look like this. Facebook has thousands of data points on each of us. So they know our buying patterns. They know our clicking patterns. They know what websites we're on. They know what we just bought. And they know a lot of that data because they buy data. But at the same time, they know a lot of that data because every website has a pixel on it. So they know the patterns of consumers. That's what makes them so powerful.  Yeah man. Like that's freaking insanely powerful. Like that's insanely powerful. When I'm talking to a local business owner, they have their local audience and they're restricted. So a look-alike audience really isn't necessary. So even if you were local and you had a hundred people that bought, now we took the hundred people, put them on a custom audience list and then created a look-alike. We're still telling Facebook, hey man, it's still this small area.  So even if I'm leveraging Facebook's intelligence and using their AI to find this look-alike audience of my exact client, they're still restricted to borders because maybe you're only targeting Jersey or you're only targeting freaking New York City.  So your look-alike really isn't that effective. And again, a look-alike audience is simply cloning your custom audience. Your custom audience is an audience of your customers, for example. Right, a custom audience can be people who watch your video, custom audience can be those who land on the webpage, but don't buy. But in this case, I'm referring to the custom audience of those who bought. That's my custom audience that I turned into a look-alike audience. And when you have no borders, you can target any freaking country with your look-alike audience. That's when you scale to the moon. That's when you're literally making thousands per day. You know, like literally bro, like literally. Cause now you're leveraging Facebook. Now you're telling Facebook, hey man, here's proof of 100 people that bought from me. Here's exactly what they are and who they are. Go and find me a million people that resemble them. Now as we go and look, we're on step two. We're about to choose our location. We're about to choose our detailed targeting. We're about to choose our age, our gender. What if you didn't have to do none of that shit? What if you could just tell Facebook, hey dude, here's my freaking customer. Go and find me more that look like them.  That's that point. And when you're at that point, that's where you really scale is the look-alike audiences. But in this case, we got to build up. We're building up. We're building up to that. Yeah, well, we have a potential investor right now and if it goes through, our monthly spend is going to go up to $500 a month. Bro, you have to be thinking 500 a day. Like that's where I want you at. Like I want you spending 500 a day. Like that's how that's where I want you thinking. Because the return on that, that's what I'm trying to say, bro. Like we have, there's no borders now. I didn't know that this whole time.   Like a digital product, now it's freaking game time, bro. It's game time. So include, exclude is where we'll be, you know, again, focused on custom audiences, but we don't have any just yet. We'll give back to that part. So go to locations if the US is where we want, then leave it US.  This is the intro video. There are no borders. Take out US, take out US. And we're going after everyone, target worldwide. Target worldwide, and then we'll narrow it in with a keyword for sure, but go worldwide. Go worldwide, type in worldwide. This is our intro video.  So I want the attention to go worldwide. Let's make it on, yeah, let's do this. So worldwide, and then of course we'll narrow it in with some interest words, but go with region. Go region, that one right there, perfect. That one right there, perfect. Okay, so now scroll down, and then you can change the age, you can change the gender if you want, or you can leave it open as, but the detailed targeting will for sure put in, put in some keywords. Would you change the age to? I wouldn't, I wouldn't, but it's up to you. What's that? Well, I'm thinking like an 18 year old doesn't have money to buy this, so wouldn't I? No, they don't. And again, in terms of our next ad conversions, when we're now going for a sell, that's when we'll want to be more specific with this. But this is video views. We're just trying to get thousands of people to watch this first video. So if you do have a specific avatar, then yeah, for sure, put them in.  You know, especially an 18 year old, who knows, that person might be fired up in high school, going on to college with a golf scholarship for all we know. Like you don't know, like, so, but again, in this case, do, you can kind of go either one, leave it or change it, it's up to you. But as we go into, again, conversion ads, yeah, you'll want to be more specific if you know that exact avatar, which I would think you do for sure. But genders, you can change that if you want. Men, women, but the detail targeting for sure. Click on edit and then just, I mean, you can go with this video views, you can literally put in one word and that one word is the power word and you wouldn't even need to put more. But if you want to put more, you can. We'll put a few, we'll put four to five. So go golf, that's the main, main power keyword. And so now you could be good off of just that one. But if you hit suggestions, then obviously, you know, it'll bring up a ton more. But right now targeting worldwide potential reach 300 million. So if you were to add more, go ahead and add more, let's see, does the number go up or does the number go down? So Tiger Woods, so now that 300 million went to, it stayed at 300, perfect.  Again, you can go off of one word here and not even need the others, but go ahead and put in as many as you want. And yeah, the number's actually going up, so that's fine. Sometimes the more you add, the lower the number goes because now you're narrowing it in to something even more specific, but this one tends to be going up. So that's perfectly fine. Oh, size, it actually gives, oh, that's interesting. It gives you the size right there. Yeah, it gives you the size for sure.  And that's all you'll really need to do, just even future knowledge for you. As you go set up more ads, you just put in one word and then just use it and then click suggestions. And that's where you'll find the rest. Does it, is it looking for somebody that likes all three of these or somebody that likes one of, at least one of the three? Yeah, yeah, it's either one of the three.  That's when you click out of there, click out, click. Yeah, that's when you go right here, exclude. Or you can go narrow audience. And that's when you'll just, you'll put all three in separate ones. Right here, you're putting them all in one. But yeah, if you wanted to do it and they like this and they like that and they like that, then that would be narrow audience. But in this case, it's one or the other. They like one or the other. They like PGA or they like Tiger Woods or they like. Or, yep, it's or, not and, you know. So that's good. So you don't need to check that box and that's good. So scroll, yeah, you don't have to check that box.  One thing you'll want to narrow down is the language. So since because we're targeting, you know, such a broad, go with English all. Yeah, English all. That's what you'll want to do for sure. And then scroll down. Oh, it cut it from 330 to 170. Yeah, see, so because of the keywords. So because you added, you know, more, that's, once it updated, that's what ends up happening. And that's fine.  You'll get a good amount of views. I got cut when we put it in English. Yeah, that's what it was. That's what it was. It was English. It was English. Yeah, so, but that's fine. I mean, that's fine. That's fine. We need English all. I don't want anyone else, you know, seen, you know, yeah. So English all is fine. 170 is fine. That's more than enough, bro. So scroll down. We'll leave it on automatic placements. We don't need to change that. And then that's it. So there we just chose the budget. We chose the targeting and, and that was it. And then hit next. You're good right there. That was a day starting tomorrow. No end date. Okay, good. And then I'll show you how to turn it off. If you want to, you know, turn it off in 20 days or 25 days or whatever. But again, that, that should be going to that ad so we can then, you know, retarget these viewers. But so now, now we're going to scroll down and right there in the middle ad setup, you're going to click on that and you're going to go use existing post. And so, and then right there in the middle to the left, you'll click on select post and find that post. And it should be right here at the top. This one. Perfect. So click on that and then click continue. And then that is that. So now, as you, as you can see, we, we cannot change the text. All we can do is add, we can't change the thumbnail. So that's perfect. Looks good. And then so now scroll down and just change the call to action button. So if you scroll down just a bit, you'll see ad button right there. Okay, perfect. So right here, this could be, you could go learn more and might as well just go learn more and link it to your page, link it to your cartridge page. It's not that type of ad. It's just for views, but it doesn't hurt to have that link there. Which one? The one to your landing page or yeah, you can go or wherever you want to take them. I mean, it's not going to be, it's not going to be like a clickable ad. Like people are not going to be clicking the damn button often at all on this ad, but we're just putting there for the hell of it. So yeah, take them to the homepage, maybe take them to the three products. It's kind of up to you. Because again, it's just not an ad that's going to get clicked on at all. So it kind of doesn't matter. But in the future, the reason why, the reason why I have you post it on the business page first and then we come back here, versus it not being posted there and you're just simply creating an ad and grabbing the video from your download folder. Right, because that's the difference. Either I'm going to grab it from my business page because it's there or it's not there and it's in my download folder on my computer. So I'm going to grab it from there. That's the second way is some people run ads where they just simply grab the video from their download folder, for example, and create the ad. They write out the text here and they run it that way. The way I have you guys do it and have myself do it, everyone do it. The way I teach is to put it on the business page first and then just use existing posts because once that ad is off, in this case, you're going to run it for a while but if it's just a random ad that we don't leave on for that that long, I turn it off. That post is still on the page.  It might as well live there forever. That's kind of just how I look at it. So having to learn more button and again, way after this ad is off, that button will still be there. So update post. So as you go to your business page, refresh that page and now you'll have a Learn More button. Click on update post. Perfect. So there's that. So now if you go to your business page and just refresh that post. Actually, you know what? Go to your business page and let's pin that post. Do you have anything pinned to the top? Okay, so right here, the three dots, go ahead and pin, pin to top of page.  So when people come here, they'll see it at the very, very top. So refresh your page real quick and then you should see it here at the top and then you should also see the Learn More button. So again, way after the ad is already off, at least that Learn More button will still be there and at least the post will still be here, right? Versus if I didn't do it this way, once that ad is off, that post is nowhere to be found.  You know what I mean? Publicly. So there's that, man. And then now you're good. So now I'll go back to the ads manager and now what we're gonna do over here is we're gonna publish. So we added the button, we're gonna scroll down, make sure that the pixel is there. We're good. And then go ahead and click on publish and we're good. So once it publishes, you'll come back to this page right here. So let it go through really quick and then I'm gonna show you what it looks like in the newsfeed. So if you hit that dropdown, once this thing publishes. Okay, cool. So now if you hit that dropdown right through the top to the right next to view more variations. Yeah, that dropdown to the right. Yeah, that one. And then if you scroll down on Facebook desktop newsfeed, you can just take a look at what it looks like in the newsfeed as it goes live. So now it's in review. You'll get an email later on from Facebook saying that your ad is scheduled or running. And that's what it looks like in the newsfeed. That's freaking awesome.  I don't know why I was thinking you were local. You, these, yeah, dude, whatever your budget is, bro, you gotta stay consistent with it. So let's keep putting out ads. Let this one, let this one go for at least, let it go for at least four days and then let's run your next ad. And this one will stay running in the background and now we'll start, why don't you, you could start with just US or you can really start targeting some specific countries. This one's targeting worldwide, but in any other case, you can either target specific countries or we could just start at the US with this next ad as we go for sales and as we go for more conversions. But it's either think of a handful of countries or we can just start at the US. But let's start that out on at least four days from today. Australia, New Zealand.  It's the US, Canada, New Zealand, Australia and the UK. Yeah, UK would be good. To be honest, I would like to be able to target Japan and China as well if you could do that. Yes, yes. And they're big, heavy gov. And they're a good English speaking country as well. There's quite a bit of that speaking English as well, right? Yeah. Dude, so you could target that country, bro, and go English all, right? And get some sales, dude, this is big, bro. This is really big. I'm over here geeking out. I had no idea we had no borders. So yeah, bro, so from this point on, here's how you gotta look at it, dude. And I'll say this in closing. You have to stay consistent with this. You wanna stay consistent. You wanna build these different audiences. You wanna run an ad, a new ad every seven days if possible, or maybe every two weeks. Depending on when, depending on how an ad is running, we'll determine if it's ran the next week or not, but we'll get there. But just having the mindset of staying consistent. A new ad every seven days. A new video needs to go out as a Facebook ad every seven days. If you can keep it that simple, bro, you will literally crush this thing, crush this thing. So just have nonstop videos ready, man. You're already a good amount ahead. Five, six, seven videos or whatever you have, but double that, double that. Have a ton of video content on deck. That's all this is gonna take. That's all this is gonna take is these types of videos, dude. And so... Video is already recorded of crew doing exercises, me doing drills. We have all of that. Perfect, perfect. Let's just roll it out. Now it's just time to roll it all out. So we'll strategically roll it out every week. Every week. So every seven days, again, depending on how that ad is going, you'll look at it in seven days. And if you have some cells from it, then shit, we'll just duplicate that and continue to run that ad at let's just say a higher budget. But if an ad in a given week isn't pulling any cells, then you'll just shut it off and run another ad. Oh, you know?   If whatever our monthly budget is, okay, we're breaking it down into quarters. If we're running a new ad every seven days, okay, cool. So this week we spent on that ad and not much happened. Okay, whatever. Second week, again, not much happened. Okay, whatever. That's how you have to kind of approach this. Where it's like, you have to look at it monthly, not just day to day or by the week. You have to be all in on some type of monthly commitment. That's the only thing that's gonna make this thing work. That's where everyone drops the ball is that they just don't stay consistent. They don't keep running ads. They're looking for immediate gratification, which I get it. We all need money now, I get it. But at the same time, Facebook ads, it's a little different. It's just consumer.    I can't tell you the last time I saw something for the first time and bought it. Like it just rarely happens.  They may not buy it right off the first video. That's why you'll run and run another one. You'll wanna run another one. You'll wanna run another one.  You know, and that's, and it's in a good way. It's in a good way because you have all this amazing content that you can freaking put out. Not everyone has content like that, man.  Quick question on this Instagram thing, since we only have like a hundred followers on there, should I not even get Instagram?  You want, you want every platform for sure. You want that link and you want that presence, but it's not like you have to be running ads over there or you don't need to be necessarily posting over there either. But it's all about ads, bro. That's what this is all about. Like this, it's all about ads. It's all about ads. So that's where you just have a major advantage is the fact that you have all this video content and you are willing to run ads. It's all about running ads. So the IG, let it be as long as, yeah, as long as your name's there, the link, yeah, let it be, but your ROI is coming from here, man, for sure. And running Instagram ads, that's something you'll want to start doing also is, yeah, these Facebook ads, but then also all we had to do was uncheck the box and just let it run on Instagram. And now this would be all running on Instagram.  So let this thing run. Let's do one last thing. X out of this, to the top left, X out real quick. And then what we'll do is we'll create a custom audience. So click the dot to the very top, the very top left, those dots and go to audiences. And this is what you'll want to do at the end of every ad. So as you go run your next video ad, it might not be, or actually it won't be, it won't be video views, it'll be conversions. Every ad will be conversions, but it's still a video. As you go and set up that next ad and that's a video, once you're done, just like we finished this one, published it, now it's in queue, now it's ready to go live tomorrow. Once you get to that part, then right away you're going to come over here just like we're doing now and create a custom audience around that specific video. Okay, so right here, right here, audience, and go custom audience, and then video. So you'll just start creating these, man, creating these like crazy, and then we'll create, if we haven't already, we'll create the website ones. Have we done custom audiences of the website? Your website? You have a couple down here, but I don't think so. Okay, okay, so that's what we'll do for sure.  Oh, no, we didn't, because we have... Yeah, we did that part already. Go back over here, because I don't think that's saved. I didn't save it, because I wanted to, how do I, yeah, we have these at the card. Okay, perfect, perfect, perfect, perfect, perfect. So now we have, now we have custom audiences and we have video. So now we'll start creating audiences around those who watch a percentage of these videos. And normally what I go with is 25%. So if someone, if they sat there and watched 25% of your one minute video, or whatever it may be, like that's an audience that I wanna get back in front of. So click on choose videos, and then all you're gonna do is choose that video. Right in the top right, choose videos, okay, and then go with that. Perfect, perfect, okay, cool. So confirm, and then you're gonna just name it. Introducing the mosaic, and that's... And then in parentheses, I'd put 25%. So that's the audience name. That's an audience that you'll always retarget, man. You'll always wanna retarget this audience. So create audience, and that's it. So you're always including that audience when you're targeting in future ads, and then you're always excluding, scroll down of all those paint subscribers. Not the lookalike, but maybe, is it the paint? Yeah, that one right there. Paint subscribers, or any other list that you have like that. But yeah, do these lookalikes. So you've already created a few lookalikes. I don't remember doing this unless I did it with you. Okay. I don't know what the population is. Well, we'll look at that again, but yeah, man. That, it's too early to even target. You can set them up, which looks like they're set up, but you can't target them yet, because they're not, even though it says ready, the lookalike, how many, it depends on how many people are on that list. Like that paint subscribers, how did you create that? Did you upload a list, or did you go off of an audience? Off of a custom audience? Click on the box. Check the box to the left of it and just go to edit real quick. Like this isn't something that I created. Okay, so X out, X out real quick. So just hover over it, hover over lookalike. So rule 1% of the population. So then, I wonder, because that was either created off of a customer list, which would be an email list, or that would have been created off of your custom audience and your custom audience is right below. So if you scroll down, you have a custom audience, which is paint subscribers. So you have to have the custom audience first, and then you can create a lookalike. But what I'm thinking or what I'm saying or how I'm thinking is the fact that, that right there, that list, paint subscribers, right there, scroll back down, that custom audience right there, has there been more than 100 people that have landed on that page, which is mosaic.gov forward slash thank you, forward slash thank you webinar or thank you video library, right? Has 100 people landed on those links? Oh, I know. Okay, so then that lookalike probably isn't that big. So it's not even something to worry about right now. We can always delete it and do it again. But we wanna, yeah, we wanna for sure get those set up as well. So right now, we just have an audience of that video. That video, let it play. That's gonna run in the background and that's gonna continue to fill this audience that you'll then retarget in the future. Brand awareness, man. Super important, this first video one. So where's it at? You should see it there in the dropdown, right? The video intro are introducing, yeah, perfect. So introducing MG, 25%, perfect, man. That's off that video. That video will go live tomorrow. You'll get an email from Facebook tonight. And then let's chat, let's run the next one at least within at least four days, man. At least four days, schedule a call and we'll jump back on. And that's when we're running the next one, which is all about getting people to click learn more and go to your website and go to your actual, either checkout page or cart page, whatever you wanna, you know, whatever you wanna name it. Perfect. So then I'll upload the other videos to the business page and then we could figure out which ones to run. Yes, man. Yes, yes. That's definitely what you wanna be doing. And then just making sure that the title or the text is exactly how you want it, making sure that thumbnail is exactly what you want.  Cool. Let's do it. Sounds good, bro. So let that one run and let's chat in four days. Awesome. All right, bro. Talk to you soon. All right, bro. Late.