Welcome learners. I am Dr. Smiti Sikha Sodhri from Krishna Kanto Handic State Open University. Today I am going to discuss the third unit of marketing management course of BBA second semester, that is your market segmentation. So first we will go to the outline of the program. After going through this video lecture, you will be able to explain the concept of market segmentation. Then we will define the concept of market segmentation. Then we will discuss the importance of market segmentation. And then we will discuss the requirements or criteria for market segmentation, why we needed market segmentation. And at the end of this unit we will describe the importance of market segmentation. So first we will go to the introduction. Market consists of customers and customers differ in one or more aspects. So we know that there are different types of customers in market. They may differ in size, resources, geographical location, requirements, buying attitude or buying practices. So on the basis of these variables, a market can be divided into different segments. The basic idea of market segmentation is that in high competition, individual sellers may prosper through developing offers or specific market segment, whose needs are not satisfied. Like in general if we are providing a product to the customers, they may not be satisfied. So if we segment the market and then provide them as per their requirements, then the customers will be more satisfied. Market segment is grouping of buyers according to some common characteristics such as income, age, sex, qualification, geographical location etc. So their needs are better served. Now we will go to the definition of market segmentation. The term market segmentation has been defined by various authors in various ways. Some of the definitions are discussed here. First as per Philip Kotler, market segmentation is the act of dividing a market into distinct groups of buyers who might marriage separate products and or marketing strategy. Then we will go to the definition of RS Dower. So as per him, grouping of behaviors or segmenting the market is described as market segmentation. Then we will go to the definition of WJ Stanton. So as per him, market segmentation consists of taking the total heterogeneous market for a product and then dividing it into several sub-markets or some sub-homogeneous segments, each of which tends to be homogeneous in all significant aspects. So from this definition, we can say that market segmentation is like segmenting the market, making them groups of some homogeneous characters. So here I have shown you the segmentation criteria. Like market segmentation can be done based on geographic location, based on demographic characteristics, then based on psychographic characteristics or maybe based on behavioral characteristics. I will discuss all these aspects in details in my next video lecture. Now we will discuss the importance of market segmentation. As we know like each and every element of marketing is very important for the marketers. So market segmentation helps to identify the various segments in a market for marketers to decide in which segment or segments they can serve effectively. This leads to efficient use of marketing resources, better understanding of customer needs, then better understanding of the competitive situation and accurate measurement of goals and performance. So we can say that market segmentation helps matching of marketing opportunities to the resources of the marketers and enable them to the competition. It enhances marketing efficiency by offering specific price, promotion and distribution in tune with the changes in segment. So we can say that like as per the requirement of the customers, market segmentation helps the marketer to serve the customers. It ensures higher customer satisfaction and brings quantitative improvement in the effectiveness of the marketing program. So there are different points I have sorted out for you, so just go through these. First is it helps in satisfying consumers in a better way. Then it provides various types of information that are useful in product development, marketing research, evaluation of marketing activities etc. Then it channelizes money and afford to the most potentially profitable segments. Then it produces goods and provides services as per the demand of the customers. It also helps in preparation of effective and efficient marketing policies. So when marketer will segment the market, it will help them in preparing the more effective and efficient marketing policies. Because they know that each homogeneous category of the customers and it will be better for them to serve the customers. Then it helps to determine effective promotional activities for the concerned segment. If we specify the segment then it will be always helpful for the marketers to provide the effective promotional strategies for them. Then it helps the producers to determine and compare the marketing potentialities of the products and services. Then it helps in providing marketers to understand the demographic information and to apply it in design of marketing strategies and programs. Each of the elements of marketing mix can be developed as per the requirement of the target market. So we have seen so many like importance are there for the marketers to have a segmented market. Now we will just sum up whatever we have discussed in this video lecture. So in this video lecture we have discussed about the market segmentation. What is market segmentation? Market segmentation is the subdivision of a market into homogeneous groups of customers. The marketers is in a better position to spot and compare marketing opportunities. He can make fine adjustment of his product and marketing appeals. Instead of applying one marketing program for total market, he or she can create separate marketing programs to meet the need of different buyers effectively. The ultimate basis for meaningful segmentation are differences in customer response to different marketing elements. Then we have discussed why market segmentation is important for the marketers. So that's all about this video lecture. I have given some further readings. You can go through this. Thank you.


Hi, welcome to my tutorial on how to navigate the Library of Congress authority files. I'm just going to spend a few minutes walking through how to find the different types of access points that we've been talking about the last couple of weeks and all the clicking you have to do to get to what you need. So we'll start once you get to the Library of Congress authority site, you'll start by clicking on search authorities.  So we'll just type in, we'll type in beagles. And I should warn you your spelling here, it needs to be right, because it doesn't offer you like a did you mean kind of option, excuse me. And so we can see we've got beagles and all sorts of beagles. And I was looking for beagles with dogs. And here's the the reference button. And that just means that that's not going to be the heading. We're going to have to, it's going to take us to what the heading actually is. So we'll click on beagle dog breed. And looking when you see that button, the authorized heading, that is the heading that you do want to use in the 650. And yes, it's a lot of clicking, it's an awkward interface. So looking at the authority record, you can see that the 150, because that's what that in an authority file, that's what the authorized access act. The authorized access point is in the 150 field. And then you can see the 450s here, which are the ones you don't use. Those are the used fours. And then you can see the 550, which is your broader heading. Here it's hounds. And then the rest of this is just, it's just kind of notes on beagles and what sources they looked at to find the right term. It's mainly stuff you really don't need to focus on all that much. The important part is knowing what your authorized access point will be, which is this one right here. So let's go back and do another search. We'll do a geographic search. And let's just search for a flathead lake. And again, that brings us to a list of headings. And we've got some choices here. And the one I'm looking for actually is Flathead Lake, Montana. And this one's a little more straightforward. Excuse me, we just are going to click through until we get to that record. And again, this is the authorized heading. You can see it down here in the 151. And this one doesn't have any 451s, but we do have that 550 for that broader term there. And again, the rest of this really isn't that important. It just tells you the process they went through to establish this heading, what they looked at, and how they verified it. And so we'll go back and do another search. And this time, we're just going to search for, we're going to search under the name authority headings. And again, this is where you search for personal names and or corporate entities. So for a personal name, we're just going to search for, we'll search for Eleanor Roosevelt. Just see what happens. And again, you have to watch your spelling. And it is last name, first name. So again, we've got a lot of headings for anything related to Roosevelt. And the one, of course, we want is Eleanor Roosevelt. And so just even looking at the screen, you know that this is your authorized access point, that this is the one you want to use in your 100 or your 600 or your 700, depending on what kind of cataloging you're doing. And again, and sometimes with people, they might direct you to a related name. Most of the time, I just ignore that and just go ahead and click on the authority record. And again, lots of clicks. So you can see, like the record for Theodore Roosevelt, it has a lot of fields that you usually don't see. We have the 400s here, the use froms, which just, you know, you don't use those. They're just other variations of her name. We've got these 300s, which are kind of notes, note fields that just kind of talk about a geographic location associated with her, what her gender was, what language she speaks, spoke, and, you know, kind of her role, which was she was FDR's wife. And then, of course, your authorized heading is that 100 right there. And down here, we have a 670, which is a biographical note in this case. And it just tells you a little bit more about the person. So if for some reason it's not clear from the record that this is the same person that you want to use, sometimes having this information here can be really helpful to help you make sure they're one and the same. So let's go back and we'll do another search. We'll do this one for a corporate heading. I'm just going to do, let's see here, we'll just do the International Business Corporation, better known as IBM, and again, because this is just a very general search, we get a lot of different hits here, and am I seeing the one I want? Here we go, International Business Machines Corporation. And you can see we've got a choice of, you know, these references, which are the, you know, we don't want to use those, but we're going to go ahead and click here on the authorized references, which tells you that that's probably the record we want, but that's the authorized access point. And here, again, they've given us some related headings that may be of interest. There's the earlier heading. We're just going to go ahead and click on the authority record link. And here's that record, and looking at the 110, you can see this is the authorized heading. Here are our four 10s, just variations of the name and different languages. Again, you don't want to use these. We've got a five 10, in this case, it's an earlier heading. And then just some notes, descriptive information about IBM, sources they looked at when they were establishing these headings. And again, this, these 300 fields, just information about IBM itself, where it's based, that it's a firm. So let's go back and do another search. This one, we're going to do a series search. And we're going to search for Harry Potter. And this might be the one time where you type in what you see on the item itself. So we've got a couple of choices here. And with series headings, I find it really easy, like an easy way to kind of figure out which ones you want by going over here to this type of heady column. And just, you know, if you see series title over here, chances are that's the one you want. So again, we're clicking through and this brings us to our authority record for Harry Potter. And right here, that 130, that's what you would put in the 830. So that, I think, is about it. If you've got questions after watching this, go ahead and post them to the forum and we'll get those answered for you. And thanks.


Side seven, hooting it down when it counts. There are a few things as magical as sunrise in Jackson Hole, Wyoming and what better way to spend a Friday than at the Yeti natural selection. We needed the last 72 hours, not just for the snow to reset, but also for the athletes to reset. TDIF, thank goodness it's finals. We've got a nice little balmy five degree day up here. I completely agree. We are also moving to the left side of the course. Conditions are going to be a lot better.  We started this event with 24 riders on day one, but there can only be one champion. It is go time. Jared Elston, the first person to go through. We're going to see if Craven can force a tie break. Extration. Jared did what he needed to do. Torstein Horgmo, backside seven, sits it down. Did he leave the door open for Travis? This man had food poisoning that ruined him for the last 24 hours. Didn't know if he'd be able to run the day and is somehow here performing at this level. Torstein Horgmo here is in go mode. Who did Torstein Travis was going to be a battle. We got more snowboarding. Take it to three. Keep going again. Travis has the benefit of getting to watch what Torstein is going to do. He just went all out. We saw Travis in the tie breaker in the opening round. Can he do it again? That was a ferocious slam. Well, we are sad to say goodbye to Travis. What a matchup. It's been an honor to call it. Nickel bang against the local Blake Paul. What's a rush? Blake Paul, he is a fan favorite of the first back country jumps he ever hit were right here at Jackson ball. What? This is an incredible first run. Dude, you're like one of the sweetest riders out there for sure. Nickel with nothing to lose. Putting it down when it counts. More snowboarding. Nickel bang on course. Backside 720. Nickel goes down. It ain't over though. He would like nothing more than to advance. Look at the control and poise he has in between those features. Critical choices that Nickel made off the top get him to advance. Oh boy. That should he, isn't it from last year? Is it is Ben Ferguson versus Sage Kotzenberg? They're homies, but no love lost today. Ben Ferguson is here to win. Not able to ride out clean, but continuing on. Horrible challenger. Sage Kotzenberg looking to close the door. Sage is through. And that friendly rivalry continues. Pleasure riding. It is bluebird. It is crispy outside. And we could not be more excited to see what the women are going to put down. His first heat will be Elena Haidt versus Hannah Beeman. And then our second heat will be Robin Van Jyn versus Marion Heritage. There she goes, opening up a new feature. Back up to the top we have Hannah Beeman. She has to win this one to advance to the finals. I love that we've got the riders miked up again. Shit. And we can all relate to a run like that. Congratulations Elena. And congratulations to you as well. Here we have Robin Van Jyn. She's last year's overall tour champion. She can't hold back to be Marion. Oh! Of course, is there is someone who is a consummate competitor and knows how to deal with pressure. It is Marion Erty. Oh, Marion. Adding a frontside three to this run. Robin Van Jyn to the final. We are getting ready for men's semi-finals right now. On one side of the brackets, you've got the newcomer. And on the other side of the brackets, you've got the veterans. I think Jared wants it. He wants it bad. You know, I think this shows if you are dropping against Torstein Horgmo, you know you have to send it from the very top. Oh, that was chaotic. Torstein seriously opened it up in the earlier heats. He is one of those individuals that has that kind of turbo mode. Oh man, getting eaten up by the snakes. Torstein definitely feeling it right now. I'm good. I just need myself in the face pretty good. Wow. Jared Elston will be heading into finals at his first showing at the natural selection. Our second matchup. A very heavy head-to-head. Sage Kotzenberg versus Mikkel Bang. Let's talk about that. That was insane. But he has to go head-to-head against the 2021 Tor Champion and veritable legend, Mikkel Bang. This is a much more cut-and-dry semifinals. I haven't had a tumble like that in years. Sage is going to be the one to advance. We are going to go to a tiebreaker. Elena versus Robin in finals. That is a heavy matchup. All right, Elena Haidt dropping in for the first run of women's finals. Explain to the viewers at home if you're unfamiliar with variable snow conditions. When you're in fresh deep powder, the deep snow acts as your natural speed control. Whereas here, you're hammering on top of these tracks and you have to actively slow yourself down from feature to feature or you're going to overshoot. And let's not forget as well the temperature is changing all the time. So it's not like you can dial in an approach early and that's how it is for the rest of the day. It's constantly changing. That was a lot of savage Tomahawk.  Let's go get them. I think Elena will force a tiebreak. Absolutely. That could just be us wishing for more snowboarding. Woo! Robin Van Jin trying to take home the win. You can just see the exhaustion that she's just trying to navigate down this bottom half, of course. All right, there you have it. A tiebreaker, round three. This is it. Winner takes all. You got Robin Van Jin dropping after you. You got to max this thing out backside 360 and she puts it down clean. One champion crowned. Robin Van Jin would like a say in this outcome. Congratulations. To win this event doesn't even really feel real. Well, congratulations. You deserve another cheers and a million more. That's off to Robin though, who said I'm not going conservative. What a story. What a story. Jared Elston facing Sage Kotzenberg about to battle it out for the number one spot. Sage, cab nine. This is what Travis Rice wanted when he created this event. Jared Elston is on course. Double back flip. Coming for you now. Yep. No, you got it. Good luck, boys. Good luck. Good luck. This ain't a victory lap. This is the one contest he's never won and he wants to win it. And he goes cab 900. Sage Kotzenberg wants to end it now. What that energy is like. The world's best are in this temple of stoke and sending you out. Jared Elston, double Wildcat. Backside 720 and he stomps it. This is incredible. Just shy. We got ourselves a champion. Sage Kotzenberg. This is for Mike McKelvie. Walking with the wind is, it's unreal. All of you at home watching around the world. This one is for you. Thanks for hanging out and watching the best snowboarders on the planet. We will see you in Canada.


First day morning and I know not even one of you is surprised that I'm driving through snow right now. I wouldn't call this a blizzard quite yet, but it's flurries, right? So we're not even going to talk about it. We're just going to act like it's sunshine and rainbows outside. Palm trees everywhere. There's a beach right over there. You see it? Nice warm ocean water with no sharks. No jellyfish and nothing else that wants to kill you nearby. You can go for a swim if you want. There's a tiki bar over there. It's an open bar, beautiful outside. It's not snowing at all, an all-inclusive resort in Mexico. I'm not in a truck in the snowstorm. I don't know what you're talking about. Dreamland is fun, much more fun than this. So everybody, I've got some big news. You're going to laugh north again. I have a load waiting for me in the yard that's going to northern Manitoba. The good news is that there's no fairies. And I checked the forecast. It's supposed to snow overnight, but no winter storm warning. And it's supposed to be cleared up by morning. We're going to Snow Lake Manitoba. And it's all paved roads all the way there. We checked. So let's hope that the weatherman is right for once and that there is no, that I'm not going to get stuck up there again. Roads at least aren't slippery. You got some dry pavement right down there under the snow this way. We're headed west right now. So you see that wind just rushing over the highway. That wind is coming from the north. I'm sure it's coming all the way from the Hudson's Bay north of Manitoba. Cold winter air for the next couple of days. It's supposed to be minus 16 Celsius. 16 Celsius in Fahrenheit. Minus 16 degrees Celsius is equivalent to 3.2 degrees Fahrenheit. The weather we're going into tonight and that cold air is coming down from the north. The season was coming. So let's just get through it. Summertime's around the corner, right? It's just around the corner. It's just gotta get through winter. I'm north of Winnipeg right now on highway six, heading up towards Snow Lake Manitoba. I've still got about six hours of driving to go. I'm hoping that I can make it there tonight yet. The days are kind of short right now in the daylight hours. So it's dark outside already. But the time is seven o'clock in the evening. And a load behind us here, if you can see it. It's a little bit of this, a little bit of that. Let's go look at it from the other side. Have a little bit of light coming off the street lights that way. We're at the Esso in Ericsdale, Manitoba. Gas is at $1.60.9 here. Is it that cheap down in Steinbeck too? Last I checked it was like $1.80 or $1.70 or something in Steinbeck. Is it cheaper up here? That's strange, right? Usually it's more expensive up here. So we got these pipes up here, a couple of boxes, a couple of bars. It's just a little bit of mismatch this, a little bit of that. There's one crate here at the end and my tarps. I know you can't really see this. I have to show you it in the morning before we unload. I don't wanna waste too much time here. I've got a long way to go yet. To Northern Manitoba, Snow Lake. And guess what? I don't wanna talk too soon, but we didn't wake up in a snowstorm. We got our trailer unloaded. First thing in the morning here, got it reloaded right at the same spot. My backhaul is right here, which is awesome. So I don't even have to go and pick anything up and I don't have to go back empty. So I'm all loaded up now, tied down a little bit cold, but that's okay. Just my face, the rest of me is sweating. Thanks for watching today, everybody. A little bit of a short video, but we went a long ways. It was just mostly at night. I was really tired by the time we got here. Now it's time to go home. I'll see you in tomorrow's vlog. Don't forget to like the videos. Leave me a comment down below. Let me know what you think. Let me know what you wanna see more of and let me know where you are. See you later.


What's up everybody? It's Tuesday. It's time for another torque drift Tuesday here on the channel So make sure you guys follow me Instagram Twitter all which found the description box below. Let's get to it So if you guys have not been following torque drift on their Instagram, you're missing out the anticipation of the 15th update August 15th update, which is this weekend is Insane open lobbies are gonna become a thing with cross-platform on the mobile device and the PC So with that being said, you know, we're gonna be doing some drift trains and we're gonna be doing some open lobbies You know the one friend that can't park some car meets and stuff like that but with that brings the ability for people who don't have like Xbox one or PC and can't play like forza or a set of course and can't get into these massive lobbies and drift trains and Enjoy of you know being door-to-door with people behind you in front of you They're gonna get the ability to do that now with open lobbies here on torque drift So, you know for sure.  Maybe some episode drift jumps and some of these tracks and you know drift jump style and Just have a lot of fun with it because it it opens up a whole new chapter of the game super excited the game devs You know, I mean keeping me up to date with it You know and I'm super excited to bring you guys, you know the content with it because it's gonna be big We're gonna be able to do drift chains. We're gonna be the drift lobbies We can do tandem competitions. We really want to The options are endless now with an open lobby. So Let me know down in the comments what you guys want to see me do with open lobbies You guys want to see me do some competition stuff car meets drift trains, you know Just full-on fun lobbies just door-to-door with people everywhere just drifting on certain tracks stuff like that Let me know down in the comment section down below. So with that being said, let's get sideways and have some fun All right, so we got the long beach. We got the yard. We got slab tunnel edge and tunnel edge so I'm feeling I'm feeling a little bit of slab. So we're gonna run the slab and We're gonna see what we can do on the slab. I'm debating a car. I want to run We haven't brought the 180 out much. So let's bring the 180 out again. See maybe if we can not Pull some wins with this 180 It's like we're going up against a 954 horsepower car I'm confused why am I? Oh I Forgot they changed How all of this was a little bit. So this is actually a new course that I haven't driven yet Getting a bit thrown off by this a little bit thrown off by the course. So And I need to be in fourth gear I got a little bit thrown off because I was a little bit confused on where I was at the moment I'm like, oh wait a minute. Hold up. It looked a little different to me So unfortunately we did not get a great a great lead run.  Oh See ya sale stage right We're gonna try and get a rerun with him because I kind of was in the wrong gear and did not know where I was so Hopefully we can try and get a rerun great initiation by By that that car right there. Let's get a rerun. Come on. Let me get a rematch. We both did terrible All right, we can get a rematch so hopefully we can get a better initiation here Take me to throw some more power in this car though It's kind of the asiation I was looking for it kind of missed that clip and No, and we kind of fell out of drift there. Ah too much angle So this was not a better lead run than I mean It was a better lead run than the last one because we did get a clean lead So it was a little bit better But I feel like he's gonna get a much better run. Oh, no, he said disqualified must have hit the wall or He left He left so unfortunately, we're not gonna get to rerun that so let's switch cars up. I Know I gotta I gotta go back to build in these cars So with the open lobbies and everything coming back We're gonna start doing more builds on these cars because we're gonna bring them off to these lobbies So, ooh, I like the E30 Let's see what the little FC can do. I didn't clutch kick enough Keep hanging that turn out way too much angle and didn't get enough angle at all on that turn Better of a run though. So To get a little bit better of a run than we did in the other car and We do have an advantage going into there I should have clutch kicked a little more or maybe stayed in third through that section and then switched into fourth Things I'm learning got to get these cars dialed in, you know with open lobbies coming this weekend There's gonna be a lot of sort of lobbies happening from my side So look forward to that happening here on the channel. Oh, I mean we can throw it hard into the door These two cars looking like missile cars right now. Oh, no Exit stage right on my part. Oh Rip we were on a good chase and I kind of Over through that a little bit too much got a little bit too aggressive in the sauce But we still managed to take the win We're gonna try and get a rematch and see if we can't do a better chase Gonna get that rematch going Get my cursor out of place Third gear was definitely the kicker to this part Misha it in a little bit of handbrake a little bit handbrake there staying third. Oh, that's much better It's up to fourth.  I call up a little bit of Bs on that hanging that a little bit wide since it's not as good of a lead run at all Little bit too much of a wall tap. I think taking my points away 27 to 50 yeah, we'd have to do a Baller chase run in order to possibly take a W. Maybe we can go again and do best two out of three late faint initiation style banging doors Kind of staying right there Looking like I used to when I played all day every day on the mobile Maybe third gear is the gear to stay in We may just have to rev bang and third and be very loud to you headphone users I do apologize and the tail of the tape says in the second run between him and I Who's gonna take it? Who's gonna win? It's gonna be a two-two or two-for-two. You know one-on-one. We're gonna go one-on-one. So Rematch him go best two out of three No, maybe I don't think oh we are gonna go best two out of three. All right, so third gear is the gear to go So let's try and get a good clean lead Oh Just running bumper on that wall Kind of lost it through there. It did not transition fast enough Put that harder. Oh No We were on a great lead run, but unfortunately I was not able to keep it So we're gonna be at a disadvantage again But that wall ride though in the beginning. Oh Pretty close battle. Let's check this out again because this was this was almost perfect right up on there little wall tap Feathered off and stated just off the wall ever so gently a little wall tap So this is for all the marbles best two out of three against this man's e30 Oh kind of threw me off off sorts there, but we're still here. Oh Well Can't get that transition down so that hard there getting all a little flick back I wonder this is gonna be close It's gonna be the battle of the chases because we were so close on leads and we did take that chase win Or he just didn't even chase us. He said bye So I think we're gonna try and find one more battle here But I think we're gonna go back to tunnels edge because I do love myself some tunnels edge We're gonna go to tunnel edge And we're gonna run tunnels edge with this FC because No, what you know what we're gonna bring up to the M4 again bring out the M4 here on tunnels edge What am I doing? I'm trying to click on all these random cars And we are going against a very powerful 180 Radan industry is on the side on the Apple device. Let's do it.  That was Very scary. I thought we were gonna lose all of that trying to get a little bit too saucy on the walls With the M4 Drag it out back. Oh another wall tap. So over thousand point run hundred thousand point run. So Definitely know when a thousand point hundred twenty one two hundred and seventy if we wouldn't have missed it We probably would have been right up there So let's try and get a solid chase Man's car is shaking all over the place initiating in Well, I got lost in the smoke. Oh Lost in the smoke Losing my focus is not what I want to do that dude is just dragging bumper No wonder he was up there in that hundred and seventy thousand point lead He is dragging bumpers and That's all he's doing. No wonder he doesn't have a back bumper on that car Very solid run by that man in that 180. So GDU sir I think that'll do here for this episode here on tour trip The hype is real with the update coming up. Let's make sure you guys follow me on all social media I'm evil rabbit. I'll see you guys on the track


The following is a production of New Mexico State University. Tuition costs have always been only a small fraction of the real cost of running an institution such as New Mexico State University. In fact, in 1890, students paid only $3 per year for tuition and a $2.5 refundable deposit for books. The $16 monthly room and board in nearby private homes was the real cost of attending what was then called New Mexico College of Agriculture and Mechanic Arts. Books could work for $0.16 and a half cents per hour to offset costs. Families in the state who could not afford rail transportation and living costs for one child would often move the entire family to a nearby ranch or arrange other innovative trades. In fact, the first books in the NMSU library were set of Johnson and Psychopedia, given in lieu of tuition. For the early years, I'm Carla Aragon. This has been a Centennial Celebration Minute from New Mexico State University. The preceding was a production of New Mexico State University. The views and opinions in this program are those of the author, and do not necessarily represent the views and opinions of the NMSU Board of Regents.


A fiery horse with a speed of light, a clot of dust, and a hearty hyo silver, the Lone Ranger. With his faithful Indian companion, Toto, the daring and resourceful masked rider of the planes led the fight for law and order in the early western United States. Nowhere in the pages of history can one find a greater champion of justice. Return with us now to those thrilling days of yesteryear. From out of the past come the thundering hoofbeats of the great horse silver. The Lone Ranger rides again on a small cemetery. The intermittent lightning revealed a boy of 18 who stood beside a new grave. He wasn't aware of a tall masked man who walked through the darkness from his snow white stallion which had been left a short distance away. Bob Willis thought he was alone until in a lull of the storm he heard a voice. Do you mind if I too pay my respects? What? Sorry if I startled you. Who are you? The next flash of lightning you'll see that I wear a mask. It's to conceal my identity. You knew my dad? Jim Willis was a good friend of mine so he was your dad, huh? Yes but he didn't have any masked outlaws for friends. I'm not an outlaw. Your name must be Bob. I've heard of you. Everybody's heard of me and most of it's a pack of lies. You hear that? Misty it's all lies. Did you say these things I heard about you were lies? Yes. Dad didn't go broke on my account. Do you hear that? Who says he did? Everybody. I was here this afternoon. I came for the burial. Mom wouldn't listen to me. Neither would my sister. They've both been told so many lies that neither of them want me around. Your mother and sister didn't want you around at the burial? What's the difference? My worry not yours. I'll find some way to prove the truth. I don't know how I'll do it but I'll find a way. Bob, your father was a friend of mine. I'm greatly indebted to him. How would I help you? Help me? If you've heard about me you've heard nothing that's any good.  You're away from home at the time. That part was true. I got into a jail over in Las Vegas. I wrote to dad. He sent me $500. That's every sin I ever got from him. That was about two years ago. Have you been home since? No. I just came back when I heard that he died. I thought Helen, that's my sister and mom would be... well, I sort of thought they'd be glad to see me but instead they turned on me. Helen looked as if she hated me. I'll never forget what she said. Tell me. Now, what's the use? Please, Bob. Well, she said that she and mom didn't want to see me. She said I was rotten all the way through that I'd broken mom's heart. You've not only broken mother's heart but you're responsible for the death of father.  You spent every dollar you'd saved to buy your way out of the scrap you've been in. Thanks to you, the ranch is gone and all are saved. But Helen, that's not true. Outside of that $500 he sent me two years ago. I haven't taken a sin from day. Oh, lie. I'm telling the truth. I'd rather not hear anymore. The kindest thing you can do for mother is to go away and stay away. Go back where you came from. Neither of us want to have anything more to do with you. As far as we're concerned, you're dead. There's no use trying to talk to her. Go to mom, either. That was before the ceremony. I just went away and waited till the night to come back here to Fosgrave. It is true, Bob, that your father lost his ranch. Your mother and Helen had moved into town. They're living at the Clayton Cottage. Clayton? You mean Jeb Clayton? Yes. He has quite a bit of property. Oh, he and your sister plan to get married. You mean to tell me Helen's going to marry that scheming polecat? Yeah. Oh, she can't. Oh? He's no good. He got rich by sharp-swinging methods, doing people out of their property. Your mother and your sister are living in his cottage by choice. They could have stayed on the ranch if they cared to. They thought there would be more work than they could handle. How could they stay on the ranch if they had lost the ranch? Jeb Clayton is a new owner. You mean to say he's the one that got Dad's ranch? Yes, Bob. What? They're good for nothing. That settles it. He took Dad's ranch. Now I figure to take Helen. Well, he won't do it. I won't let him do it. I'll kill him. Hold on, Bob.  Oh, yes, I am. If you do, you'll hang. Do you think that will help matters any? I don't care what happens to me. I don't count. You do count, Bob. You count a lot. You think it's easy for your mother to live the rest of her life feeling that her own son is no good? That's what she thinks now.  They are. And you've got to prove that. And you can't prove it by killing Jeb Clayton. Maybe you've got a better plan. I may have. But what is it? I have no suggestions at the present, but I may have some after I've had a chance to look around. I want to do some investigating, Bob. I want to get some facts. That's where you can help me. How? Come with me. We'll go to my camp in a small cave where we can be dry and warm. Toddler will have some good food for you. We'll eat and talk. See you here, missy. Why are you so eager to help me? For two reasons, Bob. The first place, as I told you, I'm indebted to your father. In the second place, because of this mask, I too have been misjudged. During the next few days, Toddler spent a great deal of time in the community, learning what he could about Jeb Clayton, and listening to the stories that were circulated about young Bob Willis. There was no one with a good word for Bob. Toddler reported that to the lone ranger and Bob, who had remained in camp with a mask man. In the meantime, Bob's mother and his sister Helen made the best of their new life in a small white cottage owned by Jeb Clayton. Is Jeb coming to call again this evening, Helen? I suppose so. You don't seem very pleased about it. I'll be glad to see him, of course. He's a fine man, Helen, a successful man. Yes, I suppose so. Sakes alive. That must be Jeb Clayton now. You sit still, Helen. I'll let him in. Good evening, Mrs. Willis. Jeb Clayton do come in. My sakes shall look mighty fine. A brand-new hat. A hat I shipped all the way from Chicago. It's pretty spanking, huh? It cost me over $100. My sakes alive. $100 for a hat. Yeah. The best is none too good, I'll always say. Hi there, Helen. How's my girl? Good evening, Mr. Clayton. You got a present for you. Here's a piece of yard goods. Right fancy stuff I picked up at the general store. My isn't it beautiful? Yeah. I figured Helen could sew herself a new dress. This stuff comes high, but, well, when old Jeb Clayton is buying something, the best is none too good. That's what I'll always say. Won't you sit down? Yeah, thanks. I sort of intended to. You know, Helen, being as we're engaged, I figured we'd ought to hold the wedding as soon as possible. Don't you think so, Mrs. Willis? Of course it's up to Helen. But I thought we were going to be married in the fall. That's a long time to wait. I figured maybe we'd get married in a couple of weeks. The sooner it's over and done, we're the sooner we'll be settled down to keeping house. Well, it doesn't matter. I've got a mighty fine place out in the ranch. My house is twice the size of the one you pie had. Plenty of room there to spread a loop. Yes, sir. I don't suppose you and Helen would care to live on the ranch. My husband lost. I'll rent that place out to someone. We'll all live at my place. You too, Mrs. Willis. I figure you'll be part of the family. Now, how's about arranging for the wedding in about two weeks? If you wish it. Fine. I'll arrange things with a parson. I'd better be getting along. Got a lot of things that need attention. Oh, must you go so soon. Yep. Got some paperwork to do. Never put off till tomorrow what can be done tonight, I'll always say. Good night, Mr. Clayton. Now, Helen, to get the overcall on me, Mr. Clayton, I'm just plain jabbed to you. You'll remember that. Very well. Well, I'll shove on. Good night, all. Good night. Helen. Yes, Mother? Look at me. Yes? Now, tell me the truth. The truth, Helen. Are you marrying Jeb Clayton because you want to or? Oh, what, Mother? Or because you think you must to give me a home. Of course I want to marry Mr. Clayton. Whatever made you think I didn't? I didn't call your father, Mr. Willis, when we were caught in Helen. I called him Jim. Helen, if you have any doubts, break this engagement.  You'll not go homeless, Mother. I'll marry Jeb Clayton. Wearing his new hat at a rakish angle, Jeb Clayton swaggered along the boardwalk, headed for the cafe and a visit with the boys before returning to his ranch. But to reach the silver dollar, he had to pass the bank. He didn't pass. He stopped abruptly. Oh, there's a light in there behind the drone shade. Maybe if I hunch down, I can see it under the shade. For a moment, Jeb could only stare. He saw a lighted candle on a high bookkeeper's desk. He saw a number of ledgers opened, being read by a tall man whose face was covered by a mask. He tried the door and found it unlocked. At the sound of the door opening, the masked man turned quickly. Jeb's gun was in his hands. Stick him up, you. Stick him up. I've got you covered. Make a move and I'll fire. Here's the move. I got him. I'll hand you out. After disarming Jeb with a well-placed bullet, the lone ranger pushed him aside, rushed through the door, and rounded the building to where silver had been left at ground hitch. Well, I'm shocked. Robert Steed, Jeb, please. Help me, someone. What's the matter, Jeb? It's a masked man. He was robbing the bank. The problem was caught him, but he outshot me. Look at my arm. He winged me. I'm shocked. Get a doctor. Do something. Now, hold on, Jeb. Take it easy. Give us the true facts. Oh, you're not hurt, Jeb. Well, it just brushed your knuckles. You heard the shooting down at the cafe. What's going on here? What's going on in my bank? Here comes the banker. You see what's been stolen while I round up a posse to get after the thief. Sheriff, what's happened here? Looks like your bank's been robbed. But don't you worry. Jeb Clayton saw the thief, and we'll have him in Irons by daybreak. The curtain falls on the first act of our Lone Ranger story. Before the next exciting scenes, please permit us to pause for just a few moments. All to continue our story. A crowd had gathered at the bank, and the sheriff enlisted men to form a posse to go in search of the masked man who had been discovered by Jeb Clayton. Meanwhile, the banker investigated and came out with an unexpected report. As far as I can see, not a thing has been stolen. You mean to say that masked man didn't take any money? Oh, most of the money was in the safe, which was untouched. There was some cash in the drawer, and it's still there. All of it. Nothing's been disturbed except our account books. Your account books? Yes, Sheriff. They were taken from the cabinet, and they're still on my desk. You can see for yourself. Well, doggone. Now, why in our nation would anyone want to look into those account books? That beats me. You capture that masked man, and you'll probably learn the answer. Well, capture him, all right. There's plenty of moonlight to show his trail. Come on, boys. Let's get going. All right, steady there. Get up there. Bob Willis and Tuttle heard the thunder of approaching hoof beats. They rushed to the mouth of the cave where they were camped and saw the moonlit figure of the lone ranger riding at top speed. Great day. What's all the excitement? Are you being chased? Easy, big fella. Yes, I couldn't take time to hide my tracks. Tuttle, I've got to be in the clear here. Put on this hat. Me? Where are you at? What's the idea? There's an extra mask in my saddlebag, Tuttle.  I was in the bank gathering some information. Jeb Clayton saw me there. He raised an alarm. Jeb Clayton again. Now, listen to me, Tuttle. Huh? The posse will follow the trail to this cave and see you wearing the white hat and mask. Let them arrest you. Let them put you into jail. Say nothing. But, Scout, not look like Silver. That's all right, Tuttle. Silver wasn't seen. Me shabby. I still think you should let me gun, Jeb Clayton. That's not going to be necessary, Bob. The bank records told me what I wanted to know. What's that? I can't go into that now. I've got to start on a long, hard ride. When I return, I expect to clear your name and put Jeb Clayton where he belongs. Do you look all right now? Yes, Tuttle, you'll do. Bob, you've got to get away from here. Where are you going? South. Well, let me go with you. Your job is in town. What can I do there? Stay out of sight and don't make any move against Jeb Clayton. Steady, Silver easy. Are you starting out right now? Yes. We've got to get away from here before the posse comes. Easy, big fella. Muntally. Bob Willis left the camp soon after the Lone Ranger rode away. And half an hour later, the sheriff's posse came thundering along the trail that was clearly defined in the moonlight. Well, there he is. That's the critter we want. Get him up, mister. You'll not shoot.  Just like Jeb Clayton described it. It's all in wearing a mask and white hair. The lawmen were surprised when they learned that an Indian was behind the mask. To the many questions, Tonto turned a deaf ear. He maintained his stoic silence when he was taken to town and lodged in jail. Meanwhile, the Lone Ranger rode alone. Muntally. He traveled night and day with a minimum of rest and his gallant horse responded gravely to the great demands on his endurance. In town, plans for Jeb Clayton's marriage to Helen Willis proceeded with lots of flurry and fanfare. Helen aided in the wedding plans, but her manner was detached. Tonto, meanwhile, sat in jail, steadfast in his refusal to give any information. Bob Willis remained out of sight until the day of the wedding. The cottage where Helen and her mother had been living was crowded with townspeople. Clayton, his wounded hand completely healed, played the part of a genial host as the hour for the ceremony drew near. Everyone was in a game mood, except the bride-to-be. Hey there, Helen. It's time for the wedding. Everybody's waiting. Come on into the living room. And a lot of boys just came in from my ranch. Some of the fellas you haven't met. You too, Ma. Hope you don't mind me calling you Ma. Of course not, Jeb. Here, Helen. Grab hold of Ma. Hey there, boys. Here's the blushing bride. Didn't I tell you she was downright handsome? Pretty as a girl in the whole territory. But the best is none too good for old Jeb Clayton. Now is the time. What are you doing here, Bob? I thought I'd better be on hand. What's the matter? Why are you all looking at me? You're not wanted here. Get out. Jeb, that's no way to talk to a man who's wearing a pair of six guns. Especially when I'm the only one in the room who's armed. Any man that'll wear six guns or one...  Helen, tell him to clear out. He's not welcome in my house. Please, Jeb. Get out, Willis. I'm not going to let you in.   That's big talk, Clayton. Don't try to back it up. I'm here to stop this witch. Bob, Bob, please go away. Sorry, Mom, but my mind is made up. Throw him out, boy. Please! Don't let anybody make a move. I'm holding my right hand gun on Jeb Clayton. The left is ready to cover anybody who moves in my direction. How long do you think you can stand there holding guns on all of us? Two or three hours. My friend doesn't show up by that time I leave. But even so, there'll be no wedding. Cause if I leave, I'm taking Jeb Clayton with me. The room was crowded and every man was tense. Bob couldn't watch all parts of the room at once. And he didn't notice one of Jeb Clayton's ranch hands. A huge hulk of a man called Moose moved silently from one corner and tiptoed until he could grab the misjudged boy from behind. I got him. Let go! Good work, Moose. Hang on to him. I'll grab his gun. I've got him. Now we'll give this young troublemaker something to remember us by. Hang on to him, Moose. And I'll part his hair with a barrel of one of these guns. Oh, no, Jeb Clayton. Now show him. Hold it, Clayton. Miss, man, where did he come from? Who are you? Oh, thank goodness you're here. I seem to have arrived just in time, my Bob. You, Moose, stand back. Let Bob will us go. Clayton, you drop those guns. Who are you, anyway? I'm the man you saw in the bank. Yes, you identified an Indian named Taddo as a man who creased your hand by a bullet, but you were wrong. That's a confession. You're under arrest. Take it easy, Sheriff. You'll have a prison in a few minutes, but it will be the real crook. Did you find what you went looking for? Yes, I did, Bob. All of you will listen to me for just a few minutes. I'll tell you a story of a misjudged man. See, I knew Bob's father. A couple of years ago, he told me Bob had gotten into a fight with a gambler in Las Vegas. The crooked gambler whose name was Drexel. He knew all about that. There was some shooting and Drexel was hurt. As a result, he lost his hand, so he could no longer deal courage crookedly. That's old news. Not everyone has heard about it, Clayton. Jim Willis told me that Drexel died as a result of the injury, but poisoning, I believe. And so he did. Yeah, Drexel died all right now. Jim Willis told me he was going to do all he could to protect his son, even though he didn't know where to find him. I wrote and asked him for $500. He sent it to me. I gave it to Drexel, and after that... After that, Bob, you disappeared. No one knew where you were. Your father asked me to help you if I could find you. I told him he was making a mistake in trying to cover up a killing. I told him if I ever found you, I'd turn you over to the law so you could square yourself. The law will take him right now. There's a murder charge against you, Bob Willis. Sure, if you're jumping the gun again. Wait until I've finished. All right, go ahead. During these past two years, Jim Willis made repeated withdrawals from his account at the bank. Those are a matter of record. I saw them in the bank ledger the other night. He drew out all his money, then he sold his property. And any of you guess where that money went? What about you, banker? I, uh, well, I could venture a guess, but it wasn't up to me to say anything without proof. We've wasted enough time. Sheriff, take these two into custody. You'd like to call an end to this, wouldn't you, Clayton? You know what I'm going to say. You know that every time Jim Willis drew money from his account, a similar amount was deposited by you to your account. Willis was paying that money to you. You were blackmailing him. You are probably the one who started the story that Willis was sending all of his money to various places to get Bob out of trouble. The truth is, Bob Willis made just one mistake. He got into a card game in Las Vegas. It led to a fight, and he shot first. He made amends for that mistake. He gave Ace Drexel $500 to buy a small ranch. Drexel died because of that shooting. Bob Willis is guilty of murder. Can you prove that? You're doggone right, I can prove it. Now, I'll admit Jim Willis paid me money to keep what I knew secret. You brought that out in the open. So, Bob's murder can come out in the open at the same time. What's your proof of murder? Half of David's. Sworn to by Moose and Blink and Jake. Do other men in my ranch or with Drexel when he died? Drexel died on your ranch? Yes, he did, and he was buried there. Showed the grave in the half of David's to Jim Willis, and I can show the same to Sheriff Taggart. I can show you something more convincing than that. I can show you Ace Drexel alive and well. Let's just meet you blackmailing full cash. Father, father, we were wrong about Bob. Drexel, tell the sheriff what you told me. Bob Willis shot me in a fight. He was sorry for it afterward. He got me $500 in cash so as I could give up gambling and buy a ranch and settle down. Jeb Clayton, there, he owed me money. So I came up from Las Vegas to collect. I told him why I wanted the cash, to buy some stock for the ranch. He paid what he owed, then he gave me an extra thousand dollars if I'd agreed to settle across the border in Mexico. That was so he could fix up the story about you dying at his place. He didn't want anyone to see you in the States. That does it. Jeb Clayton. Nobody's going to take me. He grabbed it down. Here you go. I'll get you for this. God shoot him. That's twice in the same hand, Clayton. By this time, you should know better than to pull a gun on me. My hand is broken. It's more than a scratch this time, Clayton. Now come on. You're going from here to jail. I'll put you in and let that Indian title out at the same time. Oh, it does seem good to be back on the ranch.  Helen, I'm going to do my level best to take Dad's place. Is it true that we'll get back all the money par-paid over to Jeb Clayton? We'll get it back, Mom. Clayton's going to do his best to square things as much as possible before he comes to trial. And I think I might have married that schemer.  I'm going to do my job. I'm going to do my job. I'm going to do my job. I'm going to do my job. I'm going to do my job. I'm going to do my job. Bob, we've been so mistaken about so many things. Son, there's just one thing I don't understand. What's that, Mom? How did that masked man know about Drexel? No, he was alive. He met him in Mexico, and he remembered that Pa thought Drexel was dead. So he came up here to investigate. We met beside Pa's grave. Side Pa's grave? Yeah. That's where I first came face to face with The Lone Ranger. This is a feature of The Lone Ranger, Incorporated. Created and produced by George W. Trendle and directed by Charles D. Livingston. Tonight's story was written by Fran Stryker. The part of The Lone Ranger is played by Brace Beamer.


Okay, so go ahead and introduce yourself. Hi, my name is Shayna Willey, and... What school are you from? I'm from Western Mexico University, and I'm a chemistry major, and I'm a junior. So talk to me about your experience with this program. It was definitely a new experience, the first time I've ever done an internship and anything like this. It was interesting, and it was a lot of fun actually. I learned a lot, and met a lot of new people, learned a lot of new information, and it was really good. How did you hear about the New Mexico EPSCO program? I actually heard about it from a friend, and she introduced me to her aunt who was one of the, I guess, directors, or one of the sponsors. She told me to apply for this, and I did, and that's where I am. So what kind of research did you do with the STEM app, with the EPSCO? The research I did for the STEM app was I did research on uranium concentration for the Navajo Nation, and I did research for this. I did research on the uranium there at Red Mesa, Arizona, on the Navajo Nation to see if there was uranium contamination that was flowing downstream of the wash there. Given your experience, would you recommend this to anyone? Yes, I definitely recommend this to anyone, because if I can do it, you can do it. Any additional comments? No.


I'm really tired of explaining myself. So you know what? I'm just gonna cut to the chase someone tweeted a picture at me of Some lady turning there under the stairs area into a tiny Chihuahua bedroom, and I said I want one of those I just so happen to have one of those spaces. This is what it looks like Actually Ryan Higa and all of his friends and I we've all fit in there together, right?   We're just gonna try and see what happens but my plan is to fix the ambiance because it's dark and dank in there and You know put something on the floor put something on the ceiling some nice lights and some little dog furniture So they can chill in there and I think we're gonna be in good shape So if you ever wanted to watch like a home renovation show for someone turning their like Harry Potter cabinet into a dog cabinet This is for you.   I'm making this for me I don't think it's gonna cover like everything like I put it here I think it would just make it weird. So we're just gonna cover the walls I can't really do the sailing probably not possible, but this part's cool. I mean that's better than nothing, right? I mean, I think it's pretty cute already Right. It's pretty cute. So I think I'm gonna do lights now. So I just finished the lights.  So I'm excited, right? Like that's a thousand times better I'm no longer scared to be in here for my life. So so I got this rug for in here This is actually like if I break down this whole space This is such a worthy buy because it's like a cushion fake little sheepskin rug for the dogs Look at that now my knees don't hurt as much. We'll just you know cover up this It doesn't fit exactly, but you know give me a break.  We're gonna put all your clothes in there and stuff Perfect nailed it. So this wall is a big open space But luckily I got this adorable memo board for them to put all of their memos on Did it come with any nails? Of course it didn't. I also got these adorable hooks because they're gonna need somewhere to put like their leashes and Kermans Gotta put his nervous collar somewhere. So We're gonna need to hang stuff. I'm gonna put both these things up. I'll be back. So the memo board is up. I Think it looks lovely. I don't think we have any memos to go in there But we'll see The the let nice little hooks are up for them to put their leashes and we got them this beautiful board So that you can know no humans are allowed in here I'm sweating. All that's left is to add the furniture and the things in here to make it pretty So I'm gonna do that and then I'll show you the reveal like a true home makeover Tiny houses. What's their theme music? I don't know play that and imagine it and then I'll see you for the reveal The only negative to under there. It's unbearably hot. Are you guys ready? It's time for the reveal Mommy and daddy did something very special for you. Come on, Miss Weech Welcome to your new living room. You guys like it. Is that fun? Oh, you're welcome, Kermie.  Why don't I move the pillow so you guys can sit on the chairs What's in your chair? We may or may not have found a use for the memo board I put my iPad in there and now they have a TV Just in case you didn't think I was crazy enough peachy. She took that toy peachy That's for under the stairs. Get your toy. Good girl. Wait peach. She straight up stole liquor bottle and left Hi, do you want to see a new little special room? Just for you guys stop smelling it Let him in peach move Marvel look. It's a tiny living room. Just for you.  What are you guys watching a crow playing ping pong in your TV? Like I'm being straight up honest. I didn't think it was gonna come out this cute But this is ridiculously cute They're happy they like it. Are you trying to leave mumble? No mumble, please stay. Mommy's spent a lot of time and mommy's sweating So can you please just enjoy it for like five minutes? Kermit likes it.   Like it's pretty dope So dope like that's it's nicer in there than it is in our house. It's so nice in there They still haven't noticed the greenie up there in the frame It's a picture of our parents and their favorite item of food Kermit are you happy? Kermit is always happy. He's the most appreciative dog I wonder if in the winter they can come down here like warm up because it's really hot.  I feel like that's why Kermit is having such a good time because it's finally the temperature He wants to live at it's unbearable for everyone else. It's Sam's Celsius. Sam's Celsius. Look at him.  Marble the taboo cat you drop off a daycare and the whole time He just waits for his mom Okay, but that was also me. I love this furniture. How did we find this baby-sized furniture? It's for kids That's why like these are little kids beanbag chairs and kids chairs. This is fun. Wow Marble, what's the rent in your new apartment? None. It's free. You didn't have a job I made all of you guys a beautiful functional space for dogs You can look at the time and you have a French bulldog lamp, which I'm honestly jealous of and might take You have storage for all of your belongings. You can hang up your collars at the end of a long day There's a video of a cat giving another cat a massage Like how relaxing guys. Peach is like so happy Like I've seen some nice ones where they you know, they make the door like a doggie door and stuff But you know, if you rent your staircase, I feel like this is pretty great And I kind of honestly want to hang out. There's a spider I kind of want to hang out in here once I get some raid But this is really fantastic and I didn't think it was gonna come out this great, but I'm so pleased So if you have a child or a dog Bring them to my house because I have it under the stairs Harry Potter cabinet wonderland Why is Kermit linking at me? Kermit, is there something in your eye, bud? I think there's just something that he knows and he wants you to know he knows I think he's just shifty Make sure you subscribe to my channel I put it in videos every Wednesday slash Thursday, and you know, I don't always make videos like this, but what I do I do This gives me hope though that if we put in like a little bit of effort We could actually make our house nice someday.   He says he wanted a bigger one with a window All right, I'll see you guys next week and if you ever make a tiny room for your dog Make sure that you treated it me because I thoroughly enjoyed them.  All right, Pete you go first. I feel like you have the most information. Oh, Marvel's getting on the coffee table


You put it in dry soil. What does it do? Roots go searching for water, for the value which is water because the ultimate value for that plant is what? It's life.  Life or death. Existence and non-existence. That's the ultimate choice every one of us faces. Self-improvement ultimately is all about choosing to live. Making the choice that the plant automatically makes. We're the only species by the way who can choose not to make that choice.  We can choose to do it fast by jumping off a building or we can choose to do it slow by being born and made of. But he's chosen to die. He's not living. Life in prison is not life. Life as a lying, cheating SOB is not a life. It's death. Very slow with lots of torture on the way. Just think about what it would mean to lie every day to your best friends and to your family which is what made off there. That's torture. That's death. Wisdom death. So every species out there has automatically geared in it the choice to live. We have something unique. We have something special. It's called free will. We can make choices. We can make decisions. Should we choose life or do we choose something else? Death. There is nothing else other than that. Rand says that the choice of life is the fundamental choice in ethics and morality in what is good. And therefore it is the context by which we should measure what goodness means. Does it lead us towards life and what kind of life? Well a good life. Life as a human being. Life to the fullest. That we are capable of of human beings. In this sense this is the morality of the philosophy that should guide anybody pursuing self-help and a self-help ideology. This is a self-help philosophy. It's about identifying their good. Identifying morality. Identifying virtue with living the best life that you can live. Living the fullest. Most complete. Eric used the word flourishing. It comes from Aristotle. Aristotle was the first one to identify this notion of purpose of life is to live it to the fullest. It's to flourish in it. Now what does it take for a human being to actually achieve that kind of life? To live a great life. To live a life of fulfillment. To live a flourishing life. To live a, at the end of the day what is it all about? If you live a good life why are you living a good life? What's the purpose? What should be the purpose of every life? Is it the billion dollars and a hot wife and whatever the, you know, the nice car? Is that the purpose? No what's that even that? Even if those are values what is that for? What are we trying to attain? Happiness. It's all about happiness. We want to live life in order to be happy. Happiness is the ultimate goal. So the question is for us, for human beings, what is going to lead to that? We know what a plant needs, right? A plant needs water and it needs sunlight. We know what a cheetah needs, right? On the lion. We know how lions, what lions need. What do we need? Before we get to the billion dollars and before we get to the wife what do we need? And what is, what is unique to us in terms of values? What is the most important value that we need?   We are not equipped, we are not equipped physically to survive in this world. Each one of you, I know you work out and everything, it's not impressive.  You try to run down a bison and bite into it. Ever tried that? No fangs, no claws, no speed, not really. I mean even bolts, I mean he's fast, but a cheetah wipes him out like that, right? There's nothing there. We're just not equipped physically to survive. We're not. Yet we thrive. We don't just survive, we thrive as a human race, human species. We thrive. I mean where is the sabre-toothed tiger? We killed them all. We did. Human beings, how do we do that?  Big sticks, but how did, where did we get sharp sticks from? They're what? Somebody said, they're mine. Yeah, so it's all about what's up here. We don't have a gene, you know, birds have a gene that tells them how to build a nest. They just know automatically how to build a nest. We don't have that gene. We started out living in caves. Not a good idea. Tigers like caves, bears like caves that bigger, stronger than us. We had to figure out how to build homes and how to build them strong so the wolf wouldn't blow them down, right? It takes thought. None of us. I drop you into the Amazon jungle. You don't have the instinct to figure out how to survive. You don't. If you just rely on instinct, you're dead very, very quickly. You have to sit down and think and figure it out. When Robinson Caruso is on an island by himself, he doesn't know what to do until he thinks about it and he looks around and he uses his mind. Everything we have, everything you can point out in this room, literally everything you can point in this room, is a product of somebody's thinking. Somebody's figuring out. What do we call that characteristic of human beings? That ability to think, that ability to observe, nature out, they integrate it, understand it, do stuff with it, right? Figure stuff out. What do we call that? What's that? This is how we self-actualize. Creativity is an aspect of this. It starts with an R. Rationality. Rationality. It's actually reason, right? Reason. And kind of again, to hook up with Eric's talk, it's not an accident that the Enlightenment, what's the other name for the Enlightenment? The age of reason. Not an accident. Not an accident that all of, all the, have you ever seen a chart? I don't have a whiteboard here. Have you ever seen a chart of per capita wealth? The history of per capita wealth, that is, dollars that the average wealth the human beings have had throughout history. Have you ever seen a chart of that? So it starts, you start, I don't, I can do it in the air. So it starts at some point, let's say, 10,000 years ago. And per capita wealth, that is, the wealth on average that a person has is basically flat and flat and flat until a certain point, and then it goes like that. Just skywalkers. And what's, what's that inflection point? Anybody know what that date is? It starts going up. Yeah, the beginning of the Industrial Revolution, I like to use 1776. It's an arbitrary date. It's anywhere in that period. I like 1776 for two reasons. Two important things happened in 1776. The founding of this country, which creates the political, lays down the political principles necessary for that spike in wealth creation. And one other thing happens in 1776. It's just cool that both these things happen. Wealth of Nations is published by Adam Smith, the, you know, the first real book of economics, right? A defense of capitalism. But that's an arbitrary date. Somewhere in the 18th century, this happens. And it happens because it's the first century that explicitly recognizes reason as man's tool for dealing with the world.


Let's get over to our MMS to Tim or as we do each and every Thursday at 20 past the hour and don't forget folks You can reach Tim every trading day at ord ord dash oracle comm. That's or dash oracle comm Tim ord What's going on? Well, I said you over five charts. Did you get them? I sure did man? Of course. Yeah All right, it's them. Yeah, this is starting to be interesting now. What's going on here? We'll do the chart number one We'll kind of look at look at the bigger time frames and we'll kind of hone it down. Okay to the smaller probably time frames But you know chart one this is a weekly SPY is going to back to I don't know 2017 and I marked the times when the In the pink areas there. Yes, or red lines Whatever those times when the six three-day average of the trend get one or lower And each and on this chart goes back, you know Look to down school. What about seven years or whatever six years? Yes And each each time it's got down to one or lower on the six three-day average the mark was nearing a high and So matter of fact last January 2022 It got I marked it there in and right a light pink and it picked up that high actually mark was kind of going down Then trend was not going up and that was a really a very sign. So okay Anyhow Currently we're at one and anything one or below was usually on your midterm time scale This is a weekly chart. We could be heading for trouble. I mean we will because market still can go up but It's a warning sign. That's all it is right cell signal here just a warning sign so Now if we can we flip to a chart to okay, oh, yeah, and And this is the bottom window is the SPX VIX ratio There's no five week moving average and it's on a weekly time frame also so I'm still in the weekly time frame kind of looking what the market's doing and the SPX VIX ratio if you notice all those tops going back to 2018 when the S&P made a higher high and the SP SPX VIX ratio made a lower high that's a divergence And that's something to warn that you're probably going into some sort of a high and The important thing I want to point out here If you notice the market on a weekly time frame really hasn't changed like over the last month I mean we're off a little bit from the highs but not much, but if you look at the SPX VIX ratio Currently which is in light blue there is in red. We really took a big dive on that ratio right, so That's really a warning sign last time we did something like that came in at the 2022 high and also back at the 2022 high and also back at that 2022 high or 20 high okay both the that ratio to so to me This is a really a kind of a warning So July actually if you do seasonally work July 27th all the way to October I think Seventh or 27th is the weakest period of a year senior senior Seasonally wise and so we're not quite there yet part seasonally goes, but we're starting to get warning signs On the fixed three-day average of the trend and now the SPX VIX ratio is also Showing possibly the virgins which is pretty cool because we're only five ten. We're only 16 trading days away from that Date right rapes it. Yep. So what's it? What's important here now? I'm thinking the mark still gonna hit another new higher high. Okay, probably this month. Yeah I'll show you why on the next chart. Okay, but if we go up and hit another higher high In the in the coming weeks I think probably could happen next week and this SPX VIX ratio makes a lower high Right and that to me is the time to really look seriously for a worthwhile high Yeah, and so The next week maybe two weeks will tell the story and if you flip to the next chart so now we're Now we're down to the days here But if you notice going into this Monday, we were five days up in a row I keep track of those days. Yes five days in a row market We'll make a higher high within five days eight five percent of the time last time we had something like this We're up six days in a row going into Mid-June and I was saying on your show that we should make a higher high within five days Well, I never made a higher high in five days, but it did make a higher high, you know, like about ten days So don't know if this eight five percent chance will make a higher high within the next five days in other words week from Monday Week from this Monday, which would be next Monday will make a higher. I don't know for sure that's happened But probably you got really an 85% chance. We'll make a higher higher high probably within them a few days If you notice today, we went back and tested the gap area that we had the Monday be last Friday the market had a big day up and Created a gap. We're testing that gap when I sent this chart to you the trend at the time was 2.11 1028 down to creating so that was early this morning But the important thing here is is how the volume the volume to close that gap and For the market to continue lower has to be equal volume compared with the gap was with a gap Had like close to over a hundred million shares. We're not even coming close to that So probably if you test the gap on at least 10% latter volume that gap's going to have to support Right also have ticks and trend here at least in the morning I haven't checked them here in the last couple hours, but most likely we'll have a high trend reading today I also probably a high tech just in that gap has support and with the five days going higher and Predicting the market will be higher within a week. Maybe a week and a half There's a good chance. We're probably going to hit a higher high with fine gaps for we got pangs and ticks and trend So there's quite a bit of evidence that You know, we're gonna at least touch a new high probably next week so that we kind of Important so going back to the chart number two Go back there so that's the reason why I think we're going to hit another higher high Okay, chat to Tim is the yeah one second Okay chart to yep Going back to that so if we hit a higher high on the SMP that ratio on the bottom does not hit a higher high In other words, it makes a lower high NASA diverges on the weekly time frame and the way time frame Suggest, you know, we could have a some sort of a high that could last week You know because you're dealing with the weekly time frame, right?  Tom and Brian Tim will we do appreciate your growl and a problem when it's out here We have the now industrial's down 356. Nasdaq's have 113 SMPs are off 37. You know Tim It'd be pretty cool. You know, we have the downdraft today, right? It comes into the gap and then you reach a higher high Because what would end up happening is that the next downdraft the whole world will think okay This is gonna get shaken off too, right? And and that's the one that does is probably right if we get in closer to a high. Yeah, right. Yeah, so, you know I'm looking at the trend right now is putting the we're talking here I got a 1.49 trend and at 284 down tick reading So if we close there, you know, we've got quite a bit of information that you're hitting sport And if you look you could you compare the volume to that gap of last Friday's up Yes, we're testing that gap on that on you know a heck of a lot lighter volume is based on over yet But we're not gonna reach the volume we had last Friday where the gap occurred, right? So there's information plus there's five days up going into last Friday. Yes And that predicts mark will be higher, you know, 85% of the time with him playing a pipe for probably next week sometime right, so there's quite a bit of information that you're probably hitting sport right here right now and And we'll probably see a rally new highs and you know, I may see all the hoop rock But the key will be on that chart number two On the SPX VIX ratio on the weekly time frames. Okay, so to make a higher high in that ratio makes a lower high Just like in the past. Yeah You know, you'll have a divergence and you'll have some sort of a correction. How big the correction will be. I don't know I mean I think the worst-case scenario if you draw a trend line right around that 120 on the SPY That's pretty that's pretty good support in that range because that's proxen where all the previous highs were So to me that's about the worst-case scenario than I think this year. What was the number again on the spy? Right around 120 area if you yeah, it's a little bit less by 117 Oh, yeah, you're talking about the ratio though, right? Well, I'm sorry for 20 for 20 You know, you have people people already just jumped out windows Tim You know probably 474 18 yeah You got a lot yeah, let me put that up cool man. Okay. Yeah, and so anyhow, that's That's good to me. That's the worst-case scenario and then we'll get but you know, the market will Beat itself up between now and you know, it sees now you know, this could run into October, you know mid-October Maybe September, I don't know Well, you know, it's so cool man thing is just like you know last time, you know Once you get near lows, you know panic is happening the more panic you get the better it is for the market Yes, and it's like fuel. Yes Whatever that correction be once you start seeing where the panic is On the you know the trend and the ticks and you know and whatever That's where sports coming in at and so we have a lot of panic around that 117 to one or excuses 417 to 420 area yeah And probably what you have panic in a certain area of that panic will Reaffirm or re firm or a form again at that level. So I'm thinking 420 is yes pretty good We did the workshop No, I know when you did the workshop That's exactly you explain it how many times it came down to that level was so cool about what you do Tim is that you know Yeah, we have that number, but then you have the verifications on the ratios also, you know to bring your probability up that okay You know here we go. We're coming into a low again and on the opposite side.  So pretty cool, right?  Okay, so I'm ready to go on which one we like Uh See we got five charge. So be chart number four. Okay Yeah, this this will make life simple here. Yeah, this this is a 50-day average of the Advanced decline for GDX advanced decline percent for GDX That says second window below the GDX chart in the bottom window is GDX up down volume with 50-day average And that's percent so in a nutshell Whenever the bottom window, which is the up down volume 50-day average up down volume advanced climate indicators gets below minus 20 The mark is that support doesn't mean it's gonna go up but we're at support and that happened every time Going back to 2010 So quite a few times there the red line show the times when that happened and back in mid-June the The 50-day average up down volume percent hit below minus minus 20 Just like the other time. So either so now we're either flip sideways or we go up So that's your choices, you know, you don't get another choice that marks going with down marks done going down so now you You go to another chart and that's chart number five and Probably should have took it back further But anyhow the bottom window is the 18-day average of the advanced decline and next higher window is the 18-day or 18-day average of the up down volume in a nutshell When both those Indicators are above minus 10 markets in an up trend when both those indicators are below minus 10 Markets in the downtrend and the uptrend identified with blue and the downtrend identified with white pink. Okay, and So right now we've been moving Both of them have to go above minus 10 to get the rally going and Yesterday or the day before we did close up minus 10 on both of them and today We're back below minus 10 on both of them Well, we're not going to keep going down because the 50-day average says we're at the bottom so we're flipping sideways. Yeah, so So either we're going to go sideways here a little bit longer Or we're going to start closing above minus 10 But along as both those indicators close above minus 10 the uptrend intact So now we would kind of bounce around that that minus 10 range and so we're not really going down We're not going up. We're kind of going sideways But once you stay above minus 10 on both indicators the uptrend will continue Which you know, it's interesting Tim because the gold market loves doing that too Man going sideways drive everyone out of their minds, right? And then all of a sudden it takes off. Yeah, right Yeah, it takes off and so I'm kind of watching to indicate you're out of kind of bullish Yes, they well didn't happen. You know now we're below 10. Well, so ironically seasonally flips bullish on On gold starting July 7th, you know, this is over like 50 years So it's like the July 7th could be July 1st all the way probably to end of July right seasonally scale, but so July 7th Historically past that number has been bullish for Gold and runs into July 27 or not July 27th, but October 27th Yeah, but starts July 7th and runs to October 20th. It's the opposite of the gold market, right? The equity market which is buried in that time frame, which is really cool Well, listen Tim, this is always a pleasure. Don't forget folks You can get Tim every trading day at odd or D dash oracle calm He's on every Thursday. It's a great newsletter. Go so go check it out. Tim You have a great one a safe one. We look forward to speaking here All right, thank you. Thank you. Stay right there You