Okay, it's the top of the hour, so I'm going to go ahead and get started. Today I'm going to be doing a content marketing takeover of the Sales and Marketing Functional Group Update. To start, I just want to briefly introduce the content marketing team. I am Erica Lindberg, the content marketing manager. We have Rebecca, who manages our blog and editorial processes, and Erica, who just joined us. She'll be handling mostly web and webcast content. And Emily von Hoffman manages our social channels and programs. People tend to think about content marketing in a lot of different ways, so I just want to set a baseline for how we think about content marketing at GitLab. Content marketing is really about understanding your audience or audiences and building trust with them so that when you want to reach them, you know where to go and have earned the right to be there. Because people consume content through a lot of different mediums, channels, outlets. Content marketing is also multi-touch. We take a big idea or concept and we find relevant ways to share it. This typically starts with tailoring the idea or message to who you're trying to talk to, repackaging the message into different formats, like blog posts, articles, videos, and web pages, and then distributing that content on relevant channels and outlets. Accomplishments. We've had a lot of great successes recently and have a lot of great things planned, but to be considerate of time, I'm just going to go over a few of the highlights and then I'm going to focus on a couple of big projects we're working on that I'm really excited about. The big takeaway on this slide here is really that we've started to hone in on and focus on our audience. In the past we were a lot more ad hoc, creating and testing content without thinking too holistically about its impact. Over the last quarter we started a documented content strategy which outlines why we create content and who we create content for, and where we publish that content. Content marketing is also part message and part medium, so we need to be able to understand the whole picture, how content, social, webcast, and other channels go hand in hand, so we can execute on those details. So understanding our audience, we know we talked to a lot of developers who can be quite marketing adverse, and instead of trying to force a square peg into a round hole, we came up with a way to communicate with them on their terms. We decided to change our email policy to an explicit opt-in instead of what one might consider legal spamming. We lost a lot of subscribers in the beginning doing this, but we did grow from 5,000 to about 8,000 in Q4. Our goal is to grow that number to the tens and eventually hundreds of thousands, but we want to grow our market and our audience base in a healthy way that's really focused on the user and the customer. We also turned to Twitter and social channels to connect with our audience. Social is a really great channel to not only share content, but to learn and engage with our audience so we can make better content. A couple of great examples of this are the survey challenge we put out a couple of months ago, in the Twitter poll we conducted to learn how our audience feels about intellectual property. With the survey challenge, we had a problem. Our survey was not representative of female perspectives, so we asked our Twitter fans to help and they did. And that only had started a great conversation on Twitter, but it also improved the quality of our survey and helped us reach new people who otherwise might have not been known or been interested in the survey. Similarly, when we were announcing the change to our intellectual property agreement, we wanted to share this with the press and make a big splash with the news, but we didn't have any concrete data to share, so we tried our first Twitter poll to see how our community felt about IP ownership. And we not only got great engagement there, but we were able to use those numbers to strengthen our content. And then finally, a last highlight, our webinar program has proven to be a great way to engage with prospective customers. We've seen that people who engage with our webinar program come back and start a conversation with sales. The partner webcast we did with Tastop is probably one of the best examples, not only because it influenced a large opportunity, but because when we host webcasts with a partner, we have the ability to tap into their audiences and reach people who maybe have never even heard of GitLab before. Some concerns. My concerns are pretty standard for a content marketing team, I think. We're always thinking about how we can reach our audiences better, understand them better and be as relevant as possible. The challenge here is when you have multiple audiences to serve, how do you do that in the spaces where those people overlap? When it comes to prioritization, we want to create less content that has a bigger impact. Saying no to things that are a great idea but not necessarily aligned with our goals is always hard. We always have to balance the work that we're trying to do for the content marketing team with supporting other like copywriting and editing needs throughout the company. Last one I'll touch upon is execution. The voices of everyone at GitLab are really important and your voices are the ones that our audience trust. We need your help creating content. I'll speak more to this later in some of the programs that we're going to be running this quarter. This is a big one for us. I won't talk too much to this slide but you can click through and see some of the open issues we're working on and just see what's in the pipeline. One of the big projects we're working on is the 2018 Global Developer Report. This is a multifaceted project that has involved a lot of people. We completely overhauled the survey questions and asked a lot of you to review and leave feedback on those questions in the overall survey experience. I firmly believe that that had a lot to do with the success of the survey. We actually had people who took the survey tell us that it was a really good survey. They liked the questions and you don't get that all the time when you put out a survey. We also developed a new distribution plan that included a blog post, social strategy, and then worked with the ChangeLog podcast to bring it to a broader audience. We know that our audience hangs out in a lot of different places, so we took our message and distributed it through as many relevant channels to amplify the survey and reach as many people as possible. Our original goal was to get 1,000 responses and we beat that goal by a long shift, which was really great. What's ahead, we will be publishing the findings as an interactive webpage that should be coming at the end of February. We also want to open source the raw data. We don't have a plan for this and we might need some help figuring out the best way to do this. Another big project we're excited about is the case studies program. Again, we want to put our audience, which includes our customers first. It's important to market our customers' successes. When it comes to improving the perception of GitLab, the most powerful way to do this is to tell the stories of the customers who have succeeded using us. One of the ways to do this is through written case studies. We're hoping to build out this content over the coming quarter and start to get good coverage of our use cases, switching from GitHub to GitLab or Jenkins to GitLab CI, for example, and get some coverage of industry verticals. You can click through and kind of see what's coming up on this slide. As many of you know, marketing has been working on new messaging for GitLab to start changing the perception of GitLab as source code management to DevOps or concurrent DevOps. Once that messaging is finalized, we need to share that message with our audience, customers, and the broader market. One of the ways we do this is through an integrated content campaign. The goal of this campaign is to deliver this unified message across multiple touchpoints with content by tying together what otherwise might be disparate marketing tactics, the web page, a webinar, an ebook. We want to bring all of that together. We start with our messaging and then we build out a story that we can use to help educate people on the unique benefit of GitLab. We do this by taking our message and tailoring it to our audience depending on who they are first and then how much they know about us. Do they already know about GitLab and what we do when they're looking for a solution or are they just trying to implement DevOps and having some trouble in researching how to fix it? When trying to reach new audiences, we want to bring a message that it's about the new way of doing DevOps or a better way. When it comes time to talk to sales, they already know what they need to be doing and the conversation can be more about getting help getting there and then understanding how GitLab can help in that process. We have a lot of content lined up for this campaign already and we'll be looking for even more opportunities to share our DevOps message. And finally, we need your help creating all this amazing content. We're going to host a content marketing hack day on February 2nd. There's a link to the project in the project read me on the slide. We're still ironing out some of the details so I will get on the team call and announce this again once we have everything 100% figured out. For those of you who have run or participated in a hack day before, we'd really love to hear your suggestions on how to make this a great experience and then we really hope to get a lot of participation. We have started creating issues in the project for content that we know that we'll need to support our upcoming projects and campaigns. But please start to add your own. You are subject matter experts and we want to share your stories and voices. This also, we did the blog feedback exercise to hear what you all thought about our blog content and overwhelmingly you guys wanted to hear more about how GitLab is used GitLab and the perspectives of GitLab. So this is a good opportunity to do that. And that is it. So I will stop sharing my screen and find the Q&A. AJA content campaigns to enterprise buyer is huge. I agree with that. I think that our DevOps campaign is going to help hugely with that AJA. Larry, can you report the portfolio of members for your team? Yes, I can repeat that and it's also listed in the content marketing handbook except for Erica, I need to add her, which I can do today. But Rebecca focuses on our blog and our editorial processes. Erica is going to be working mostly on web content and the webcast program. And Emily is your go-to person for all things social, including the live stream events that we have been doing. And I will add Erica to the content marketing handbook and I can share a link to that. And it looks like Rebecca answered that as well. Fortland, AJA the step up screen. Philippa, can we participate in the hack day? Yes, everyone is invited to participate in the hack day. One of the things that we have talked about that might make it easier is coming up with some topics based on teams and reaching out to team leads to get everybody on board. And we're just still kind of finalizing the details. Like I said, I'll get on the team call and go through the details more. But yes, everyone in GitLab is encouraged to go in there, look around, share your ideas. And then on the second, the idea is that we'll all sit down and write a lot of this content. And it looks like Rebecca answered that. Thank you, Rebecca. Peter, do you have a status update on the threat stack case study on moving from GitHub? No, I don't think I have. I think I was talking with their marketing team a couple months ago, but I can look into that again. We have a lot of case studies in the pipeline. Erica, who just joined us is starting to work on those so we can move them through quicker. But I will follow up and I'll take a look at that one specifically. Sid, what is the current idea about a better process for sourcing and building internal knowledge being? The marketing hack day is a start. Beyond that, we're going to have to figure out where to store this information and the idea is to have a place to go where we have documented some of this information that we can use in our content. But definitely the first step is the marketing hack day and all of that content. Where are we documenting it, Erica? All of that content will live in the marketing hack day project for now. So what is the goal? Do you want to find out who knows something about what in the company? So that's probably part of the process and more of a future goal. The idea of the hack day is really to get content created. So a lot of Git labbers have said that they want to see more technical content and I think that our developer audience would agree. So the marketing hack day is to start to develop that content and I think through that we'll start to discover who's the subject matter expert on what. And then figure out a way and maybe that's in the marketing hack day project. Probably not find the marketing projects to list the people under the subject that they're the expert in as I think how we would handle that. We already have three initiatives that might overlap a bit. So we got a blog, a set of issues for possible blog articles. We got, we list expertises on the team page and the third one escapes me. So I think it would be nice to think about piggybacking on those initiatives. So have the hack day but maybe not create another repo that lists who knows what because I think it's our challenge is making sure that we have a few things that everyone can use. Yep, that makes sense and I think the third one you're thinking of is we have a speakers list. So we have a list of speakers. Yeah, thanks that that is it find a speaker page. But yeah, that's a good point and something that like I said we're still kind of finalizing the details of the hack day and the specific process so thanks for bringing that up so we can look into that and see where there is overlap and we can work together on those. You had some other here. The, let's see the CNCF linked from oh yeah so I am working on getting the case studies that are put in the new template to show up on the customers page. Right now I'm just adding them in rows. Then I have an open at merger quest for that, but I think there's also an open issue that I can find to get those to automatically appear on that page as we publish them. That would be great. Shall we offer a hoodie for global 2000 customer stories. Yes. I'm asking that because influx DB just said at the bottom of that page is share your story and get a hoodie. Like it's just makes it really easy to to get some inbound there instead of pulling on people internally and doing it to a few layers you have the people come to you. I'm not sure if it works, but it's for sure worth a hoodie if we get a customer story from a global 2000 company. Yeah, I agree. Emily Kyle says that we can do that and we'll have new ones and stack next week so. So great idea. Brendan, love the idea of a hack day. Yes. Definitely want customer success involved a lot in that there's a lot of great content you know that you guys can create. And so before the day we'd also like to try to think of what that content is and get those issues started so we can start thinking about it. John may great job Erica. Thank you John. Peter says thanks, Rebecca answering to the marketing hack day. All right, it doesn't look like there's any more questions. So thanks everybody for tuning in and I hope that this was helpful. Thanks, I'll show. Thank you.


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I'm really excited to be here with Angela Johnson. I am really looking forward to having us talk about intuitive marketing. That's one of the things Angela is really good at. Angela, thanks for joining me. Hey, thanks so much for having me. I'm so excited to be here. Yeah, me too. So let me just share your kind of background just a little bit with the audience and then we'll get into this conversation here. So Angela Johnson is on a mission to teach sole inspired entrepreneurs to break up with toxic marketing and to grow their business without the hype and the hustle. As the founder of the Collective for Creators, which I'll have you talk about that later, and the creator of the Intuitive Marketing Matrix and I'll have you talk about Intuitive Marketing as well, as well as the sole message archetypes which also is fascinating, which you might wanna mention. Angela blazes a path for entrepreneurs to trust themselves, break the rules, and radically change what they think is possible and make more money actually doing the work they love to do. So this is awesome. So much to talk about. Maybe actually we could start with what, how you define Intuitive Marketing because I think the way you do it is really interesting. Yeah, so when we take a look at traditional marketing, it's a lot of here's the way, the right way and a lot of convincing energy, a lot of talk, you know, with these promises. You know, we see this a lot in, well, in all industries and I focus this really on online business, coaches, authors, healers, practitioners, you know, people that I work with. And so in online marketing space, particularly, it's here is the, you know, six step formula to reach six figures in six seconds and that sounds really, really sexy. You know, I was totally enamored with that message of like, wow, and I was so tired of being broke. I got fired in 2008, which started my whole entrepreneurial journey. So right as the housing market is crashing, you know, my husband and I bought a home the year before and overnight we lost, you know, tens of thousands of dollars in equity. So, so I was really enamored with, oh, you mean just a regular person like me, like if I just do these things, I'll make more money than I ever made in my corporate career, huh, okay. Well, let me, let me figure out how to, you know, pay a hind coach and I figured it out and I started on this path. So this is very common for people and not just in, in business, but we think about life in general, like there's one path, there's one way and we're not taught to trust ourselves. And so the intuitive marketing matrix, it's really four types of marketing that when we trust ourselves, so we ask questions. So I'm a big question asker. For example, a very simple example, you know, one of the questions you probably get this to George, what's the best day of the week to send my newsletter? Well, the people are looking for the answer. The path to ensure success rather than, well, what's my best day of the week to send a newsletter? And, and I believe that everything is energy, energy is everything that's one of the principles of intuitive marketing, including our business. So I believe that everything has, if you think about it, soul energy or just energy. And so when we tune into business, and it's like having a conversation just like you and I are having a conversation, when would you like the business or the newsletter to be sent? Rather than what most people do is they look for the right answer. They Google stuff, they do all this research. When it's just like, well, what would it create in your business if you asked the question, trusted yourself and then took action on that? Rather than trying to fit yourself and pigeonhole yourself into what someone else deemed as the way that's really their way, it's not your way. So that's really it in a nutshell is trusting yourself, asking questions. And the other side of this too, people go, oh great, I'm super intuitive. I can just do it on my own. I don't have to hire a coach. I don't have to have any sort of outside support. I can just do it on my own, which as you can probably tell, like that creates a whole other problem. So it's about receiving guidance, receiving coaching and support. And at the end of the day, the only thing that matters is you trusting yourself and taking action on what is an alignment for you. And that's like just, so it's a whole system. It's a very easy framework to teach people how to do that and really unlearn this tendency, this default that we all have on some level that someone is gonna tell me the right answer. Yeah, oh my gosh. And then I'll be successful, right? And it's just gonna be six steps, right? Yeah, I love this so much. I loved how simple you make it and the way you describe it and it feels right. And if I look at the way that I've made so many decisions in my business, it's like I do that, but you've just described it much. You're like, oh yeah, that is the process. I think many of us look for, well, in fact, I would say, the fact that people are watching this right now or listening to this right now means that they are learners, right? Like those of you watching or listening, you love learning. You know that with more knowledge comes more capabilities and the danger, of course, of learning more is that you always realize, okay, there's even more to learn. And growing up, most of us were schooled, one, two, three steps. If you just memorize the steps and the formulas and regurgitate them on the exam, you'll tend to do pretty well. And so kind of we're repeating that whereas being an entrepreneur is pretty much the opposite of that.  And okay, so this is really good. So you started talking about the matrix. I don't know how much you're able to dive into it on this kind of short conversation, but anything else you wanna say there, I'm sure would be fascinating. Yeah, I can give people a take, a two minute, give you synopsis. And so this is really the easy way to create a one-page marketing plan.  And we're gonna go from the upper left and then around. So these are the four types of marketing. You know, I will say this, that I was, I've been a marketer my whole life. That's what I did in corporate America. That's what I've been doing, you know, as an entrepreneur since 2008. And what I noticed is when my clients and myself, when we had these four types of marketing present and we were consistent in them, that that's when we saw results consistently and not results because we were pushing and it was forced and then we were exhausted. But the kind of results that were easy, that showed up, there was this magic to it. And I thought, okay, I think I'm onto something here. And so I did some beta tests and my clients were like, oh wait, yeah, this, this makes so much sense. So upper left-hand quadrant, it's, so these are the four types of marketing, it's energetic. So you can put your mindset here. This is your daily ritual. This is your energy for those of you who believe in meditation, but this is also why you believe you can and can't. You have to address that because it will pop up later in somewhere else in your business. And so the energetic. So this is something that you do daily. So this is how you daily connect to your business, the soul of what you really want, your desires. So that's that part. The second part is nurture. So nurture marketing. Like I would say that you like, from what I do know about you, George, like nurture marketing is your specialty and nurture is connecting with people, building relationships. So past clients, existing clients, your prospects, your community, your online community, joint ventures, collaborations, like leaning into relationships. And so a lot of times people get stuck with, well, I've got to have a budget for Facebook ads or I've got to do this. It's like, well, what relationship can you tap into? Can you lean into and develop? And so this is something that you do consistently. And these are the kinds of relationships that the investment that comes back comes time and time and time again, but you have to be intentional about creating these relationships and not just reaching out to people when you're promoting something. Like I actually create some reciprocity and some generative energy between the two of you. So that's the upper right hand quadrant. So now the lower left hand quadrant is visibility marketing. And this is your on and offline presence. So this is where content marketing fits. And so we can, you know, visibility marketing, content marketing, it all goes in that quadrant. And then the bottom right hand corner is your launch marketing. And there are times that there is, you know, a launch, like an official launch, you have affiliate partners, like it's a little bit more of a bigger to do. But here's that thing is when people think about launch and they get overwhelmed or they've launched before and they've followed someone's system and they're so exhausted by the end of that launch that like, I never want to do that again. I hear that from a lot of my clients. I'm never launching again. I hate being in launch mode all the time. And so when you're doing the energetic, the nurture and the visibility marketing, the tendency or even the need to do these big official launches, you might find yourself that you actually don't have to do those. So the launch becomes, hey, doors are open to this. Come and check it out. But because you've been visible, because your energy is in alignment, because you have these relationships, when doors are open, it's not this big overdone launch. It's just doors are open. Here's where you can register. And so it changes the energy of launch where so many people are like, I don't want to do launches because we've heard horror stories about it. So in a nutshell, that's intuitive marketing.  What is it that I would like to create? How many people would I like to have in this program? And then you go through each quadrant and ask questions. Well, who's a relationship that would support this? You know, what kind of content would feel really fun for me to create and be really generative and be magnetic for the people I would like to have for this offer? So it's a little more detailed than that, but that's the basics in a nutshell. And you have a downloadable one page to help people plan this. And so I'll be sure to put the link in below and folks can go and go and check it out. You also have the sole message archetypes. And again, this is a body of work. So I don't assume we can talk about it forever here, but just can you give us a sense of what that means? The sole message archetypes. Yeah. So in addition to marketing, I've been a messenger, wordsmith, copywriter. So those two things go hand in hand. And I have one of my superpowers is helping people take all the things they think they're saying and actually put those into words that not only makes sense, that feel really good on the line, but also are magnetic to their ideal client. And so again, it was, you know, I'm the person who always asking questions. And I started noticing with my clients who their copywriting and their content and their message was just landing. And I thought, okay, what's making this land? Like what is, what is magnetic about this? It's not just the words, that's part of it. So I identified five, a different sole message archetypes. And the same link, you know, people can download the one page, they can go and take a quiz and learn about this. But for example, my primary archetype is the champion. And so this is really identifying the essence of what I'm about, what I'm here on the planet to do. And the champion is about championing causes. It's about believing in people. It's, you know, the person who's supporting the underdog, the person who believes in possibility, the person who believes that, you know, you can create change and I'm here to guide you to help you know how to do that. And so that infuses everything I do. Another example is actually just talking with a friend today who's what's called the peace whisperer. Her whole essence is that you are here to love and be loved. And that infuses every aspect of her work. And so once she identified that, then we put the marketing message on top of that. But you've identified this core of, oh yeah, this is what I'm about. This is what I do. And so it's this embodiment practice, if you will, of this is why I'm here. And then when you pair that with a marketing message, then it just makes sense. It just clicks for people because it's on a foundation of an energetic, what's the word I'm trying to think of? It's just, it's congruent. Everything's congruent. So yeah, yeah. And speaking of this alignment and misalignment, I mean, one of the things that you teach is, you know, when we do our business, when we kind of start taking action, sometimes we come across fear. And you look at that differently than how some coaches might. Yeah, talk about that. Yeah, so one of the things that I teach is when people are freaking out, we all have those freakouts. Like, can I really do this? Oh my gosh, you know, when we have those moments of, oh, oh dear, what did I just say yes to? And is it fear or is it misalignment? And I remember, and I take this, you know, when I hired these big name coaches back in 2008, and I learned a couple of very hard lessons and invested a lot of money, tens of thousands of dollars in coaches. And it wasn't until years later that I realized what was happening. And so when I would come up against a strategy, like, Angela, if you just do this, this, and this, and this, and it made sense on one level because it's like, I could see it working for other people. I could see that it was working for my coach and gosh, there are seven-figure business owners, they must know what they're talking about. Like this must be a real thing. And I would have this sensation in my body that was like, I don't know, this is the right thing. And so what I was told was, Angela, that's just your fear talking. You can't let fear make another decision for you. You have to bust through this. Now years later, what I recognize is that wasn't fear, that was misalignment. It was my soul saying, yeah, this is not the thing for you. Like you don't wanna run a three-day event and have it be a pitch fest.  Like these things that were just out of alignment for me. And so what I tell people is, you know, ask your body, body, show me fear. And we all know what fear is. Body, show me misalignment. And you start developing this practice within yourself that you can easily spot of like, oh, this is an alignment and it really is fear. It's my, I'm up my growth edge of, I'm actually just very uncomfortable. But discomfort doesn't always mean misalignment. Discomfort means you're developing a new muscle. You are embracing a new level of visibility, which is not the most comfortable thing, but it's in alignment with who you are and where you wanna go. So this distinction is a personal thing for every single person. And you just keep developing this practice where you can more quickly know, is this truly fear? And I'm just gonna push through it. I'm just going to be with it. Or is this my soul saying, this isn't the path. This isn't the next step for you. You know, and so you can see where there's, there's so much nuance here that we can easily talk ourselves in and out of things. And so that's why I say, it's a practice. We get better and better at it. Yeah, I was gonna say that is a really good one. Oh my gosh, the difference, the felt difference between misalignment and sort of growth edge. Wow, that's a powerful one. Any other, yeah, because I think that is so key, right? It's like, if we could understand that, well, that's where I think that's why the intuitive marketing works so well. Give us any other kind of tips or a practice or maybe you can think of a story of a client who's been practicing this, like what else, how else can we sense of that? Cause I think a lot of times you're right. It's like, you know, especially those, those who are here in the audience who do work with coaches and other supporters that support people. Like, yeah, it's like we're told, no, no, that's just your resistance.  So yeah, when is it a productive meeting with resistance working through that or with that versus a red flag that this is not the path that, you know, my soul wants to go on? Any other, yeah, hints there? Yeah, the fastest way and the most effective way in my opinion to really distinguish, like, am I just sabotaging myself? Right. Or if I actually choose to do this or if I break out of this, this freak out moment, is there gold on the other side of this without, you know, force and push and hustle and exhaustion, you know, like that's, like that's not, I don't believe we're on the planet to just suffer and struggle. And it's to ask a question. Let me give you an example. I call these expansive questions. And so if I were willing for this to be easy, what would I choose here? And you just notice, you just notice like, huh. And so questions and I can, you know, if we had more time, I'd go into geek out about the science and what happens in our brains and the neuro pathways, but also our energy body of, like, when we ask expansive questions like this, then what we're doing is we're telling ourselves, I know that there's my answer right here if I'm just willing to hear it. And it helps us be able to listen and hear what's our truth. Another example is, let's see. So if I were willing for this to be easy, what would I choose? What would my life and business look like in five years if I chose XYZ, you know, whatever the option is? What would my life and business look like in five years if I chose this option? So when I'm hiring people, both team members, coaches, you know, contractors, vendors, and I'm just like, gosh, I don't quite know which is going to be the best fit, then I'll ask a question like this. And so asking expansive questions is a really great way. It restores your self-trust. And people ask, well, do you have to be intuitive or do you have to be psychic, you know, to be able to know? And it's like, no, what you're looking for is what's lighter, expansive, and you can just feel like settled within you. And when you ask a question and you start, it's like this thunk, you know, this heaviness of the energy. You almost feel like constricted or contracted. Then it's like, okay, there's energy there, like pay attention to that, you know? And especially in the case of hiring coaches where their words are like, yeah, you can do this and it's going to be amazing. And listen to that gut response of just like, well, are they going to get me or am I just going to be taught yet another formula that I've got to fit myself into? So asking expansive questions is one of the easiest. And it's just, it could be simple as, what else is possible here that I've never even imagined? Yeah, I love this. And it takes your brain out of this obsessive sabotage and it goes into, okay, what is it that I want to create here? And then the answer, the answer for you, your next step, you'll just notice that. And it's not immediate. Sometimes it takes a couple of days. Sometimes you ask a question and you're just being curious about it. And a couple of weeks later, you randomly hear this podcast or someone mentions this book title for the third time or whatever it is. And it's like, oh yeah, the universe does have my back. Yes, yes. I was curious and I was welcoming. Oh my gosh. I want to encourage everyone to rewatch or re-listen to this because you've already shared, you've already been so generous to share.  So it just kind of pours out of you, but there's a lot that you've already shared that I feel like it's like a lifetime of practice already. So this is really good. I want to ask you about what you're launching because it's so exciting and I want people to know about it. So the collective for creators. And we could talk about some of the other offerings you have too, because, and by the way, of course you have lots of free content. I want to make sure people have links, people will be able to get all the links below. But tell us the collective, tell us about this. Yeah, so I've had this vision for over a year now and I went to launch it in March, just as a pandemic hit. And it was like, oh, now it's not the time. And then I went to launch it in June as George Floyd was murdered. And it was like, nope, nope, this is not the time. And so now is the time. And so it's starting officially in January, 2021. But it's taking this concept of soulful and conscious entrepreneurs and when we think about, you know, going back to the nurture marketing, that quadrant of developing relationships, like where do we find people? We can find them online, our local communities. And for a lot of us who've been in the online business, then like, well, I'll just speak for myself. Like my way of meeting people has been, well, let me invest $20,000 in a high end mastermind or more and then build relationships. And that's one of the promises of being in a community like that. So I started thinking like, I don't think that that's necessary.  It's very not soulful. And then on the flip side, maybe the more spiritual entrepreneur groups, a lot of times, not on all cases, but they make money bad. It's like, no, we're just here to love and light. And it's like, well, I'm all about love and light. And I'm also about great, making great money, doing work that I love to do. So where is the place for me to be the strategist and the marketer and the person who's completely committed to grow my business and the place that I can use as universal principles and be in a like-minded community where it's not just making money at any cost. It's how do we create something greater together? And so that's the collective for creators. So if you think about it, it's a global networking group for conscious entrepreneurs who wanna create something beyond just this normal linear business model. But what really gets me excited about this is a 20% of our member dues go to what's called the contribution fund. And that contribution fund funds other projects and businesses and they focus on black women, indigenous women, women of color and also LGBTQ businesses. So people who are often get underfunded, who don't have support. And so then those businesses can apply for these zero percent interest loans and grants. On my nonprofit, we're still working out the details of that. And in part of that, that give back piece is I'm a big believer in giving back.  It could be $50 a month. And over time, gosh, what would that be like? And so the grand vision is, what would it be like to give a million dollars away to businesses to create more equity, to create more racial justice, to create support for businesses who are doing great work who may often get overlooked. And how can we influence that? And so forth. Do you have a price point idea yet? I know this is in process right now and it's gonna launch a couple of months. Yeah, so membership is $100 a month and it's a 12 month membership. So in addition to this give back, there's a meeting once a month where we mastermind and collaborate. And what support do you need? And are you writing a book? Okay, you guys need to talk. And this collaborative that is not a lead coach who's facilitating it's we're all coming together on the same level to connect and support one another. Yeah, so there's a monthly structured mastermind meeting where you can find the resources that you need right now. And I imagine there's also an ongoing kind of group or place that people can connect. And so that's really great. Exactly. Awesome, awesome. And do you wanna share also about how else you work with clients or you have a couple of online courses too, right? Yeah, so I have my online intuitive marketing course. It's a full course. It takes everyone through like how to craft your offers, your messaging and also the marketing aspect. It's like the full, I call it the full enchilada course. I have a course called Word which is all about messaging and copywriting from this perspective of you're not here to convince people, you're here to share with people. And so this is the messaging that we don't emphasize on pain points that we're emphasizing possibilities and then rolling and inviting people into possibilities. You know, Emmy Wu, I don't know if you would know her but she's a great video marketer. Just a shout out to Emmy. She had this phrase that I recently saw that she created. She goes, we're not here to fix people's problems. We're here to create the space for the magic to happen. And to me that summarizes what you do, what I do. Like we're, yes we can look at problems but we're not poking off those pain points as a way to convince people or manipulate people. I think it's a very different way. Anyway, not that I want to go off on a whole soapbox tangent there but yeah, I have many, many online courses that are available, so. Awesome, awesome. Amazing. Well, this is why I wanted to bring you to this conversation. And I hope everyone who's watching this who feels some, ah, this is expansive. This is gonna be helpful. Please do check out Angela's links below. You can download that intuitive marketing matrix, that one pager. You can also check out the sole message archetypes, you know, take the quiz to find out what archetype you are and then that will help you with your messaging. Anyway, lots of great resources in the links below. Any kind of final word of encouragement to, you know, heart-based entrepreneurs here? You know, I always end my interviews like this with one point because it's so relevant and it's just this reminder that you're right on time.  Even, you know, with the challenges of 2020 so far, like it can feel like a lot of things have been delayed. I've definitely had those thoughts of, gosh, all these plans I have for this year have not happened the way I thought they would. And so just that reminder of you're right on time. And so if you're right on time, then what do you choose next? I love that. What a great, what a great conclusion. So thank you so much, Angela. Well, folks, I hope you'll rewatch this, rehear it again, because I think you're gonna get some nuggets each time you do. Thank you so much for the work that you do and for having this conversation. Well, likewise. It's such a pleasure and honor to be here. Thanks, George.


There we go. Okay, sorry for the delay. I'm not used to this in 1080p. It's a little small. All right, welcome everybody. I'm I came up with a technique for lighting tunes and first of first the tune shader only does two things basically it creates a Bright area and a dark area and that's about it So it doesn't seem to be too hard to light it But actually I came across quite a few problems But they only kind of unravel themselves if you try to do a little more complex stuff So let's have a look at what we'll be talking about the scene setup, which is Well kiss keep it simple and you'll be fine the tune shader settings. They are very just very briefly I mean it only has two sliders. So not many settings Toon lighting, that's the hard part some I'll just mention the freestyle and then the let's call it the trick I came up with to solve the lighting issue So this is Vincent. You can download it at the Blender cloud if you're a subscriber. It was designed by Andy Goralczyk and This is the shading that it has right now is basically the Despicable me it's very similar to that So ever since 3d came out a lot more different shading models for cartoons actually developed and if you remember back in the days the Mickey Mouse and Donald Duck and I didn't want to show any of those pictures because I Don't have any copyrighted images of let's say the Simpsons, but I guess you can imagine It's just outlines like freestyle and then shadeless areas. So This is where we are at today with Pixar Disney and so on and let's compare that to the glass half movie the glass half movie we have basically a very similar thing to This style this was what I want to be presenting. We don't have The flat surfaces like we have in the Simpsons. We have subtle gradients here But I want to focus on these areas You can see this is darker than the top part of the arm because it's at the downside and at the downside We usually assume shadow because light is usually coming from above unless you're the devil So this would be the start I'm not gonna show how to do that because this is just a mission shader is nothing else and Then I put some freestyle over it which makes it pretty decent already. This would be the Simpsons style only Only use Flat shaded no not flat shaded, but single colored surfaces no gradients and then this would be the final result after the compositing so The initial shade problems The tune shader does not look cartoony and the even lighting for that. I'm going to jump over to blender and Let's have a look at this. This is a sphere with a tune shader it kind of looks okay, but Not really too nice. It's I I don't know if there's a word for that, but the problem with this is It's interacting with its environment and usually tunes do not you don't have bounce light in the Simpsons You don't have Reflections in reflections in the Simpsons what we need is only one light source and then That's it for the lighting of the object right now. You can see there's a bound slide coming from the floor and Illuminating this area creating a very subtle Effect that I don't want actually I don't have the script in here. It doesn't matter the solution to that is To turn off bounce lighting, but sometimes we do actually want it So I usually what I usually do is go to the cycles Sorry, this is very very Big because I needed to change the resolution All we need to do is turn off the diffuse and the glossy and you can also turn those off for These Elements you can probably also set the bounce to zero, but then we Sometimes you do want the shadows or something like okay. This looks a lot more Cartooning that would be a sphere in a let's call it semi-lit cartoon by semi-lit I mean Sometimes in the Simpsons if they want to express something with lighting like a dark environment or like a threat or something They will use this type of shading one bright and one on one sir and one Dark area of the model and that would be The very simple lighting which is the effect that I want to go for okay We can ignore that for now Let's have a look at what the shader does by itself it's It has two colors One is the color that you see in the dark area and one is the one in the bright area and the one in the dark area is Effected only by the background brighter the background the brighter this color gets So If I let's open this up if I have a look at the lamp I Can increase the lamp strength? And you can see this area gets brighter, but this one is not affected at all So this is these are the two components basically that Outside of the shader that influence the tune objects the lamp Which has a size? You make it softer I usually use the size because because the smoothness of the tune shader bears some pitfalls and The brightness of the light as I said it only controls this area and this area is controlled by the background We can influence the size of this. This is a very important slider But the smoothness as I said I like this to be controlled by the lamps and there's the reason If these two values added are more than one are greater than one then this happens So I usually use leave the smoothness alone and Use the lamps to control the smoothness Okay, let's just do exactly that So lighting is fear is surprisingly easy But let's have a look at a monkey So actually same thing there should still be Turned off but this isn't okay, so let's start like that Now we only have the two areas that I was talking about there is Going to lower the Size Let's keep it like this. This should be good for demonstration. Okay, so now I have the tune Where there is a dark area over here, which I don't really want This would be for a tune situation. That would be pretty extreme lighting this part I can live with or even want but this part. I don't want illuminate I don't want to be in the shadows, so I'm going to duplicate the light and move it over here so now this is Lit, but now it's not lit evenly anymore Which is basically my main point. I want this to be evenly lit I only want two colors the darker one the brighter one what we have here now is We have very bright spots here. We have the same dark spots here and we have Something in between I'm going to move this further away to enhance to increase the effect Just so we can see it better All right, so now we have all sorts of gradients if I put this if I took down the lamp size It would be even worse, so I'm not going to do that if I if I made hard gradients here You can imagine that would not be good so So that's One of those initial problems. I was talking about it. There's tune shader does not look cartoony That's you can just turn off the gray visibility or turn on the bounces and the even lighting the even lighting problems still remains Now we have this weird line over there, so I could duplicate this light and Try to move it over in order to Get rid of that doesn't seem to be that easy So let's have a look at What we can do We can use the tune rendering as a mask and by that I mean I Want two colors only and right now I get the problem with all the gradients if I render this out let's let's delete this and Start over input render layers That's all we need at the moment. So No camera, I guess Okay, that was weird. Oh, it doesn't Oops Doesn't render if I don't have the output. I did not know that. Okay. I thought I could just use a viewer. Okay, never mind then We're just going to very sensitive let's just leave it at that and actually I Don't want a gradient on this thing Emission but I'll just hide it for Well, yeah, that wouldn't hide it for under let's move it to another layer 12 okay composition output is not connected. It doesn't matter the My mouse unfortunately is moving if I let it go for the shortcuts moves away and the backdrop Okay, this is a bit noisy. Sorry, let me change that yeah, the switching to the HD resolution really makes it hard to handle this So let's switch this to a hundred samples. That should be enough. That should look good enough All right the idea behind this is If I add up lights at some point it will get white So if I add up enough lights will only have white and the darker color. It doesn't matter what the darker color is at all but if I If I try to use the lights without the compositor if I try to use the colors of the tune shader We will get these weird gradients, but we can cut off the gradients by using constant if there was less noise this would be Let's just not use constant use ease linear instead and Move these closer together Okay, so what we have now is a mask We should probably make the background We are transparent so we can add it later. We can composite it over anything Okay, so what we can do now is use this shader use this Value as a mask so I'm going to combine it with a factor and then I'm going to choose my Background color here and my foreground color Yeah, let's just make this darker and let's actually do render this on So many cables let's do render this on transparent and Let's just use another mix node with a Totally different color. So that would be my tune object and actually This was Good thing is you can you can of course refine the way the mask however you want so That would be roughly my technique I will I will Show this in a more Less noisy and better prepared fashion But you can see if I were to add more lamps. I would not get more gradients I can cut off the gradients wherever I want them So if I move this over My dark area shrinks so if we use A big enough softness or a big enough size for the lights We can actually make the gradient very smooth and this way we can tweak it in in in the compositor In a way that we can set how Large the dark areas are going to be here. The gradient is not very wide so I can I Can not control that much but Yeah, let's let's head over to Vincent because there is there's more More prepared Vince or Vincent toon would be even better. That was Vincent toon exactly Okay So many windows Here you see the mask. I Actually distributed a lot of lights Sunlights are my favorite in this part because they allow very even lighting But they would cast a shadow on the arm part and So I just added lamps wherever I needed them and since you since we're overexposing the white part It doesn't matter how many lamps you add as soon as long as the Still rendering noise post post post processing I guess As long as we Managed to Over expose the play the parts that we that are white and Not light the parts that are supposed to be black at all We can do whatever we want if I move this lamp away. You can see that there's a That's not even it's not even strong enough. I Could probably leave this lamp out. It's probably there for a different pose You can see there's a it's developing there, but then it gets cancelled out by the very very bright sun Which is great for me because I'm not that great with lighting, but overexposing I can do that's fine So actually I think the lamp Was for the face. I don't know anyways. This is what my Vincent looks like in the end it's just white and dark and If I render this I already did And I get the composition that looks like that in case you're wondering how I did the lines. That's called freestyle All you need to do is go to the render settings find the option. That's called freestyle Oh, it's it's post processing. No There it is. Yeah, huge menu Okay, actually, isn't there isn't there in a dpi settings here somewhere? Yeah, exactly. So native And let's get this back to 72 Okay, that looks better. Okay, so So I should go higher right let's do this as a compromise Okay, so all you need to do is tick that tick that and then You can see more here, but those are just experiments just tick it and it will almost look like that so that's fairly simple What I do for the freestyle is actually composite it over at the end. I'm going kind of going backwards here But yeah, I just render it as a white material and then I do the freestyle On it and then I multiply it over my original image because this way I have full control over how What color it's supposed to be and how thick it's going to be and how prominent and so on so I I usually do the freestyle on a separate layer With a shadeless white material because that renders very fast and then I can use the multiply node to to Determine the strength or just do it to overlay it. Okay, so that would be the result before that Would be the colored layer. This is from a different scene I just have a I just have another scene where there's a copy of Vincent with just the shadeless material and here is an override material, which is the tune shader plug this into a color ramp and Use the mix node here In order to I can see those are actually not important So I use the color correction to make the Make the lower socket brighter and by doing so I'm feeding the Lower socket is the bright part here because wherever this is white to the lower socket gets used wherever this is black The upper socket gets used So I can also make the this Harder the the edge and as you can see here are some let's call them mistakes This shouldn't be this should not be in the shadow. This should be a lit So I can just crush the whites and That will fix that so you have actually you have a lot of control over this Imposed even and it also renders fairly fast that it might actually render faster and blender internal I haven't checked that because I'm cycles hooked on cycles now. So I didn't even give that a go So, let's have a look at the final again so Toon compositing as I'd call it now using the toon shader only as a mask and add the colors later and then composite the And the freestyle on top of it. You can go nuts with a freestyle by the way. I found so many options testing this. Wow Okay, so that would be that would be the basics of How I would approach to lighting Because as I said overexposure in this thing stuff is really easy Lighting it correctly is hard enough, but lighting a toon shader that is that is so sensitive that it only has basically two options To me that was next to impossible. Maybe there's a different method But I'm actually quite happy with this one because the render times are quite fine the results are very tweakable in post and I I like this style. I think that That worked out Imagine That's so there are some remaining problems Lighting during an animation if your character walks through those lights So there can be a ton actually in the end that might cause a problem But I guess you can cheat with parenting the lights to the armature or parenting them to Anything or maybe even hand tweaking them if you see there's a very problematic place You might just animate the lamp by hand as well or try to Make your cartoon character only jump very fast.  You might need more lamps or you might Find another way around it, but the good thing is usually cartoons. They are not highly detailed. So We'll just skip that The fine structures and hatching We'll have a look at that right now because I originally thought that this presentation would be 20 minutes long, but then I saw they booked me for the entire hour So the question if we handle the cross hatching kind of answered itself and let me show you what I mean by that there it is so that would be a couple of freestyle errors on top of each other and Some scribble stuff so It is the very same technique. I use the tune the tune shader as a mask to add the cross hatching here I think I use like ten freestyle layers on top and I did some additional thing I use the ambient occlusion and added it to the mask. You can see there's a cross hatching here Which is fairly coarse. This is supposed to be the very dark shaded areas of the tune character and here We have a much more. I Don't like this viewer Oh, there we go. This is a much more finer structure and This is I just additionally use the ambient occlusion as a mask You can of course use hard shadows as a mask and get them like a single hatching or something or this one time I did a Visualization for a presentation where we had a building and I just used this direction of cross hatching for the shadows and the other one for The this highlight so just two different directions and this I use two different hatching methods It it all works out I guess let's see the cross hatching should be this And see if the node tree is presentable No We need to use this there more a more simple tree, but I'm I'm afraid this is even worse Let's just render this So since it's getting late and we all want to go home. I'm just gonna rush through that basically Alright, let's have a look. This is the Alright, this now got very this is the shaded area of the cartoon a tune shader. That's actually very shaded There we go getting back some detail So this is how I I separate the non hatched from the hatched Then we have the ambient occlusion mask which I'm using right here So everything that is bright over here gets the smaller hatching then I'm using Which one is that that's the freestyle layer or at least one of them and Actually with this I ran into Some troubles with the teeth because they shouldn't be affected by the mask Because I don't I didn't want them to get affected by the ambient occlusion and I don't didn't want shaded areas in the teeth So I actually took them out and handled them separately So in the end this the setup for this was actually more extensive than I thought but I think The result looks fine and I did not go overboard it didn't take me weeks to come up with this or something and it wasn't like some of Some of the notaries I've seen in this convention. It was still manageable and So I thought okay. I'm gonna say I'm done with the technique. I like it. This is the way I'm going to use the tune shader from now on and That's it Questions. Yes That's not a shader. I tried the procedural but it's um, that's not a shader. That's a Very simple texture that I overlaid in Some of these I did in Krita some I downloaded from the blender cloud and This is after effect scribble input and you can animate that so you can even make it Nice and twitchy and jumpy So just I experimented I did this with Krita with a fill brush And I think this one and these are from the blender cloud. I experimented with a lot of them and actually if you recall I Said it's hard to handling the fine structure and hatching actually with you if you use the hatching those My they might be lines that are just one pixel thick So if you render this a lot bigger than you're actually going to use it or a lot smaller the hatching will break So keep that in mind you have to do your test render in the original size not small or not larger Because the fine structure of the hatching will easily break That's that's a very serious issue and here you can see actually the just the ambient occlusion mask And I really like this effect that you can make it more subtle But I really like the effect that you can use shadows use shaded areas and use the ambient occlusion either combine them with multiply or Use them however you want with different hatching Textures so as I said the hatching was just a single image texture over here very simple for me The hatching it's fairly hard because freestyle marks edges So what you need to do is create all the edges So you have to subdivide it a lot and then only the next problem would be if you'd have to use loop cuts in order to because otherwise you'll have the the squares and I tried that too, and I tried to use the displace modifier in order to get them a little more Not so evenly spaced and I tried some water fires on the on the Freestyle, but it did not look that great. It was hard to control and in the end. I thought hey, I do have after effects Let's just click scribble So that worked Yeah, um, yeah, that's I'm sorry say the last one part again, please. Yes First you mean you mean with it it happens with the diffuse shader, too I forgot how the phenomenon is called, but it's a problem and all ray and path crisis So I don't have a workaround with that. What yeah, what you need to do is change the lighting There's no way around that Well to my knowledge, yes, please It might work, but I think it's easier with a tune shader because If it will react differently to multiple light sources I think if you use multiple light sources on the diffuse shader you get a very subtle gradient and You'll have a hard time controlling that with the with the color ramp You may as well you may of course use it and there's another downside to the diffuse shader It clears up much slower than a tune shader tune shader it renders faster But it should be possible, but go ahead and try it out But I think those were would be the two problems that you would have with that technique That is possible. As I said just rebuild the scene in Blender internal. It shouldn't be a problem You have the tune preferences. They're just try it out and I actually do use the Blender render sometimes from ask and also for halos Whoever says they should die can go home. I like that Yes, of course, I'm if this is Might be you might have to turn it off. Could you please keep it down for just a minute I can hardly understand him. Okay. Go ahead. You have a lot of modifiers Let's just I'm going to switch to Blender because in Blender. We have the real-time preview of freestyle so One more reason we found it again. Is there is there I think some of that stuff changes It jumps around especially with the particle settings It might be me being haunted by something or it might be my impression, but I think stuff jumps around Let's use a shadeless scoop so we can see this better and If you go into the freestyle options, which are here You have a lot of features. You have a lot of options, but they are very complex I think and they are quite well hidden. For example, if we go to the Freestyle line style we can influence the stroke color alpha thickness geometry and texture I'm going to go to the thickness at a modifier a long stroke and Then I can choose a minimum Let's choose two and a maximum of five so we can see the difference and it's now fading Unfortunately, I don't know if if I had just haven't found it yet But I don't think you can influence the direction like I couldn't switch the direction the fade direction of this line I haven't found the option yet. It might be there, but I don't know. It looks nice. I like that So yeah, that's if you go to extreme values two two and ten are fairly extreme Let's make it more than a lot of the time you get this Picasso style. I like that a lot actually and You have to click yourself through the modifiers. They're pretty cool like this is No, it's always good and if you choose geometry there, the noise is even better But I also like his blueprint. I don't know how this is blueprint. I'd call it. I call it bubbles, but I still like it. So That also what I like is overshoot. Is that here back bone stretcher? I think Yeah, now you can see it's going it's going over the edge Here, that's nice, too So once once you start this you it'll take you a while to stop it Yeah, you'll be hooked for a while Especially with yeah, I like as I said, I like then then polygonization that even would enhance the effect and What's that guiding lines are even more like scribble stuff purlin noise Yeah Can of course change the order of the mod of the modifiers. Yeah, now we have the noisy stuff Now that would look like my sister age three Questions for me the cheeks. Oh, right, right, right. That's the original texture from Andy That's the painter texture he uses in Here I Just plug that in there and at some point I took it out. I forgot when here. Yep. I took it out So, yeah at some point I thought this would be too much detail for if I want to talk about the Would distract from this effect So if you download it that all the textures are there I just threw them out At some point. Mm-hmm. You can do both You can do big pixel. You can do relative to render size And I think you can even make it relative to the camera distance. Yes, please. That might work. I Might actually work. No, I haven't tried that But we can do it real quick. I hope cycles Compositing no drangler does not seem to be Active I think it's easier if you use the normal node, right? I mean this way, right? Oh, okay That might work. I actually use the normal pass in order to distort the hatching slightly This is a very annoying player. I should have used VLC if you look at the Rendering over here. I used I don't think I used it here I actually use the normal pass in order to try to wrap the hatching texture around the model to make it Follow the topology. It didn't look that great So I took it out again because some of the hatches get stretched, but I guess if you make it more subtle, it might work so Yeah, you could you could go ahead and try that actually I'm going to post this talk on Blender Diplom If you manage to do that, please send me an email and I'll post your solution under it as well That would be nice Good idea anyone else then I guess I almost took up the hour Okay


This is stock number 6J334A. We are here at Summit Automotive in Fond du Lac, Wisconsin. You're new and used Jeep and Jeep Wrangler headquarters. Today we are checking out this super clean 2016 Jeep Wrangler unlimited Rubicon hard rock edition. This vehicle has the 3.6 liter Pentastar v6 motor. It has been fully safety and inspected by our service shop. It has a fresh oil and filter change. All the fluids have been checked and topped off. And this Jeep is 100% ready to go. Granite crystal is the color. We shoot all of our videos in 1080p 60 frames per second. So if you have HD capabilities on your computer tablet or smartphone device turn them on right now because it is definitely your best way to check out the quality and condition of the vehicle before seeing it in person. And if you'd like to check out all the photos on this Jeep in the upper right hand part of your screen is a link to our website. Click that and check us out there. This one comes with the painted and polished aluminum 17 inch rims. You get the little Wrangler on the bottom there. And it has Wild Falcon, Wild Peak, MT tires. These are LT25575R17s and they are brand new. We put those on in our safety inspection and they are brand new all the way around. Front fender is in excellent shape. I didn't see any dents or dings on that. Headlight lenses are nice and clear. This one comes with the metal bumpers part of that hard rock package. And you get the red tow hooks. Those are definitely metal bumpers on there. Seven slotted grille. The hood is in pretty nice shape. You get that sport hood on there. And a passenger side front fender is in excellent condition. No scuffs or scrapes on there. And the passenger side rim is in pretty nice shape as well. The only thing I saw is one little nick right there and there. So two little nicks on there. But other than that, really nice shape. As you go down this side of the Jeep, take note of how clean the body is, how reflective and mirror-like that paint is. We take these HD videos so if you are far away or even if you're close by and just can't make the trip down but you're still interested in purchasing the vehicle, you can see the vehicle, hear the vehicle, and have confidence in what you're looking at before you even get here so that when you do get here there's absolutely no surprises. And that's why we offer the Summit Auto FastPass option in the upper right hand part of your screen. A link right to our website where you can apply for financing, get approved, see a payment quote, even appraise the trade-off from the comfort of your own home. So when you get here all you have to do is drive the vehicle of it and you'll be all set to go. Back tires are brand new as well. And it looks like we did brand new brakes on the back of here too. Frame and underbody is in really nice shape for being a 2016 and it comes with the heavy duty rock rails slash steps there. As we come around to the back of the vehicle you get the metal bumper back here and it's all prepped up for a heavy duty tire carrier. Back tire and rim back tire is brand new as well. Probably the original spare. And it comes with the towing package which includes receiver hitch and four pin wiring. You get the red tow hooks back here and that is the metal bumper back here as well. As we take a look in the back you can see it does have the all weather factory subwoofer. The carpeting back here as well. You get storage for your hood and roof bolts back here. There's that subwoofer. You get the hard top that comes off. You got three bolts on each side. Two on the top for a total of eight.  Two quick disconnects that top lifts right off. You do have to take the front hard top pieces off first though. As we come around to the driver's side just as clean as that passenger's side. No dents or dings on the rear quarter. No scuffs or scrapes on that fender. And for full disclosure this back rim is in excellent condition as well. Hard top looks really good. I didn't see any major scratches or scuffs on that. And as you go down the driver's side just as nice as the passenger. No dents or dings on the doors. Those step bars look good. And it does come with the heated power mirrors.  There are no rips or tears on the seats. You get the Rubicon stitched into the backrest. No major wear. Driver's seat height adjuster. These front seats are heated. You get the all-weather floor mats throughout. You get the sway bar disconnect and axle lock there. That's what makes a Rubicon a Rubicon. And they are red because you get the hard rock package. As we hop inside the vehicle you can see that this one has 33,566 miles outside temp and compass display there. Instrument cluster is nice and clean. You get the leather wrapped steering wheel. Cruise controls on the right. Bluetooth and information center controls on the left and audio controls on the back of the steering wheel. Comes with the AM FM and Sirius XM radio capabilities on the radio. CD player. You do get an Augs jack. And of course you get the Bluetooth system on here as well. Power window buttons. Climate controls. Down here is your heated seat button. Stability control. Downhill assist control. 4x4 shifter. Five-speed automatic transmission. Passenger side format. And seat are in excellent condition as well. It smells very clean inside this Jeep. I don't think it's ever been smoked in. And the hard top pieces in the front are in great condition as well. Still has the original windshield. You get the little Jeep logo up there. And the Jeep climbing up the side of the windshield right there. Auto dimming mirror. And you can always tell if it's got the alpine sound by the little badges on the tweeters up here. We'll take a quick look at the back seats and then we'll start it up. You also get a 115 volt, 150 watt plug-in right there. Back seats are just as clean as the front seats. No rips, no tears back here. It does have the latch child safety system for any child car seats you may have. Seats are in excellent condition. All weather floor mats back here. And these seats do fold down for extra storage. You can see just how nice and flat they go. And you do get the child safety locks on the back doors. We'll start it up and take a quick look under the hood. Starts right up. No check engine lights or anything like that. I would personally like to thank you for checking out the video today and hopefully from this HD video you have been able to tell just how clean this Jeep is all the way around inside and out. Under the hood we have the 3.6 liter Pentastar V6 motor. Engine bay is very clean, runs very smooth. Once again this Jeep has been fully safe and inspected by Ulrich Silvershop. It has a fresh oil and filter change. All the fluids have been checked and topped off. It has four brand new tires. Brand new brakes in the back. And this one is 100% ready to go. I would highly recommend this Jeep to make quality and condition standpoint. And to see more pictures of this Wrangler, one of our other 450 new and used cars, trucks, SUVs, minivans, Wranglers, you name it we got to go to that website right there www.summitauto.com. Full pictures and descriptions of every single vehicle from two locations all at summitauto.com. If you'd like to check out more HD videos you can go to youtube.com slash summitauto. Remember to like, subscribe, and share on this video and all the videos that you see there. In fact in a second you will see a link to subscribe to our YouTube channel on your left. A link to more Jeep Wrangler videos like this one I'm ready if you have not been to our website on the bottom link to this vehicle on our website. Click those, check us out and we're super excited to be offering this extremely clean 2016 Jeep Wrangler Unlimited Rubicon hard rock and granite crystal metal. Thanks again for checking out the video.