Okay, hello everyone. Thank you for being here. I hope you're having a good time. My name is Jira Chung I'm from orchestra and today I'll be giving you a brief presentation about our automation process for deployment of open-stack deployment Today's presentation would be about 15 minutes long We're just going to be going through the different features of automation that we provide in our tool We're also going to be giving you an overview of the you know possible benefits and Insights hopefully that we could provide you know so after the Presentation if you want to ask any questions or if you want to provide any feedbacks, please feel free to visit our booth During the marketplace mixer. We're also providing beers and beverages as well. So please feel free to visit us there. So Let's dive in So before going in I just like to give you an overview of the table of contents First we're going to be talking about a background to give you a better understanding of what we're doing and To give you an understanding of the challenges that we've been facing as well And then second we're going to be talking about the needs to why automated deployment is necessary in the perspective of Optimization and efficiency and then lastly we're going to be talking about the different areas of automation that we provide and how we Are providing them so the technical level of the presentation wouldn't be so deep But it hopefully it provides you a good overall insights to how and the tools of automation that we're using to provide these services So first who are we? Orchestra is a software company based in Seoul, South Korea We provide a full stack of cloud solutions to our clients so that they could deploy their own cloud data center We don't have our own data center nor are we a cloud service provider But our clients are probably like, you know, they're major data centers and within a conglomerate. So they're IT managers so Utilizing our cloud software is they're providing their IT services within their conglomerate and So to go briefly about you know our full stack of solutions that we have from the bottom layer We have our open-stack based IS platform that we provide We also provide the Kubernetes native Past platform and in the middle we have our orchestra CMP, which is our multi-hybrid cloud management platform that manages, you know Various wide range of cloud environments. So from VMware to Red Hat OpenStack to Mirantis as Nutanix AWS and GCP so it covers quite large of range The purpose of the CMP is to provide integrated management and unified GUI for more simplified Efficient management of the various cloud environments and I think it's a very Unique need that we face in Korea in the Korean market But yeah, it's one of the needs that we face And so we have like our own intro broker API management system within it that provides a you know unified way of management the workflow and Above we have the cloud service to optimize our cloud environments So from data ops to dev off for automated CI CD ML ops and AI ops so these are the full stack of solutions that we provide and Within among these we're going to talk about specifically our contra base, which is our IS solution So first let's talk about why automated deployment is necessary and this diagram you could see in the left side The manual processes that has to be taken through before automation takes place So if there's a request for deployment there the infrastructure admin They would have to communicate with various administrations from different areas So soft from some servers from network storage to security administrations You have to coordinate with them and there's a complex process that's involved in it that takes manual work But and then after that to deploy those systems You need to have you need to have reliance on an open stack technology expert. So these processes kind of May produce bottlenecks, especially for clients that are using repetitive manual tasks So instead of providing them those, you know hardware and burden We want to provide automation so that we could lessen these burdens and provide more efficiency So let's talk about the benefits of automated deployment So first it increases efficiency by eliminating the need for manual repetitive task as I already mentioned before And it also reduces the chances of human area variations in the configurations Second it increases consistency and standardization So it decreases the chance of misconfiguration as I mentioned before and errors in the components of open stack In the way you want to deploy it and the way you want to structure it in the environment and this The simplification and the standardization consistency of the architecture and the way you configure it it kind of decreases the burden of operation And third it increases scalability and flexibility in your environment So if your client would like to increase or like just you know scale up certain services is very simple for them And it also enhances version control. So Utilizing IAC infrastructure as a code It improves this chances it improves efficiency in tracking your code and how you've been updating them It also, you know opens up requires continuous management and updates to address You know security patches bug fixes bug fixes and feature enhancements So with these automation tools and deployments, we provide a structured approach for managing these And it simplifies the process by applying, you know updates and patches across the whole open stack component even Within the provisioning stage as well And then lastly it helps mitigate dependency on technical personnel. So even if you have a kind of hard time Recruiting open stack expertise is really just kind of decreases the burden in that area as well. So overall open stack automation kind of Deployments streamlines the initial deployment processes improves Efficiency ensures consistency and simplifies the ongoing operations within your cloud environment So in which areas did we provide automation? So there's three areas that we provide automation in is the first is deployment Second is operation and third is security. So in the deployment part You guys may be very familiar with the deployment part So we install and configure the os into the host os so and deploy and provisioning open stack Integrating open stack with the you know, wide range of hardware and network and storages that you need And high providing high availability and clustering of the open stack components Second in the operation level, we provide self server provisioning and We provide virtual machine management through our internal port and we'll be talking about why we use internal port in this area later on We also provide live migrations and version patch upgrades Also monitoring as well And then lastly for security. We provide automated patching for ccv cce and cve as well We also provide a self-sign certificate renewal for a tls communication and password change and we also provide automated fault detection and fault recovery and We're going to be going a bit deep dive into each area later on but not too technically So if you have any questions, please come visit us later on So this is an overview of our automation So if there's a request for a certain deployment for open stack or certain In different areas of automation We use you know our mass ansible and terraform as our basic engine and we use Jenkins to deploy them We also have github to kind of manage the you know the updates and the configurations as well And this is the automation layers and we added this slide just to give you an idea of Which automation tools we utilize in each layer of the deployment so from the bottom layer we utilize canonical's mass to You know deploy hardware deployments on os And then in the middle layer we've used ansible for the you know configuration of the hardware and software deployment and software configuration for open stack and above in the virtualized virtualized layer we use terraform and ansible together And we're going to be going a little bit deeper later on in the slides All right, so this is the you know the overall architecture of our deployment system So through our deployment tool as you can see we also not only provide deployments for open stack But we also provide automated deployment for Kubernetes native environments as well. So you could deploy them either way You could deploy the open stack above a docker But you could also deploy them on bare metal as well But you could also deploy Kubernetes clusters on the bare metal directly as well through our automation You could also we provide, you know, our open stack configuration file encryption for security issues We also provide, you know scaling up and down for the infrastructure And if you look in the middle layer So we basically use repository to manage these systems and to manage the metadata of all these automations And to provide, you know version upgrades and patches as well And as you can see The result of the test will go through the reporting tool and then we'll kind of automatically adjust the test variables And reconfigure them accordingly to deploy them in the way that we set them before So this is basically an overview of what we do and in the following slides We want to discuss more specifically on specific areas. So I won't be covering the whole entire automation process, but So the os deployment phase is basically very fairly, you know, simple very Familiar with you guys. So it's canonical. We're basically using canonical mass to provision the os So it kind of goes through four phases the enlistment phase the commissioning phase and the deployment and the release phase So to put it simple in the enlistment phase We identify the nodes that you want to deploy the open stack components to And during this stage you are kind of identifying which nodes are for which functions and purposes So compute compute nodes and the control nodes you're differentiating them there And the commissioning you're once you identify the nodes you go through the process the commissioning process So including network configuration and ensuring that the nodes are ready for deployment And then in the deployment stage you really just deploy the os into the nodes and then the release stage Once the os has been deployed the nodes are released from the mass control indicating that the nodes are ready to be used And utilized so this I think is fairly straightforward. It's fairly simple And then next is our open stack deployment stage. So Each layer of automation is kind of in a separate way separate function in itself So it doesn't have to go through the whole process from bottom to top It just kind of You could provide those functions automated functions necessary to where you need them and when you need them So as I already mentioned about mass about the host os provisioning I'll kind of go over to the above stage So basically during the first is you Automate deployment for the host os Once the verification is complete we use cloud init for automated os tuning to enhance the host os and open stack performance as well And then we deploy the open stack components to the designated nodes as I mentioned before To whether it is compute or control And then lastly after the open stack components are deployed our open stack automation performs Testing to ensure that the cloud is fully functional. So that happens in the Open stack deployment layer. So it would happen in this layer So after your open stack components are deployed into The nodes that you have designated to it goes through the it uploads to template guest images and also applications To test if the virtual machines are functioning as the way that you want and then it will kind of just Kind of release them again Just to test if there is any misconfiguration during the process And this is the process for our orchestra automation for operation Um, we're going to be focusing our presentation more on this aspect So from the bottom you can see that we provide automation for emergency failover For the security purposes, we also provide configuration for encryption And then we provide monitoring based on prometheus and grafana So about the open stack host os environment to ensure that it is running properly And then we as I mentioned before we provide a cve cc patch And then we provide virtual machine management through our internal port And today we're going to be focusing on three different areas about fault detection and fault recovery of the cloud Cloud services for our database service So First let's talk about our Fault detection and recovery. So it provides automation for immersion emergency failover. So in case there is a fail failure within the nodes Our open stack automation tool would naturally find an idle host And you know kind of go through the same phase as before for the open stack deployment So they would deploy the open stack components into the idle nodes And then they will live migrate the virtual machines that was running on that system To the idle host and then using mass tool We're going to delist and release the host os from the failed host and node So this is basically a Function that was really necessary in some of our client's environment when they need to have a you know service continuity service Yeah, so security as well And then next is we're going to talk about fault detection and recovery So our fault detection recovery is based is focused on the service the cluster service for With a rabbit mq per kona and pacemaker So these services are basically a you know single service for database To provide high availability and scalable database services within our open stack But as you may already know, a rabbit mq is one of the services that has a lot of errors It has a lot of faults in it So It's very it was very important for us to kind of focus on Providing automated fault detection and recovery in this aspect. So we provided that um our automation is in the background We use isc tools for it. So yeah, basically we provide that area And then we also provide a management through our internal port and the reason why we're using our internal port is to decrease the um, you know The unnecessary use of resources through, you know positioning the management and another separate virtual machine so Yeah, most clients and it's very specific to the needs that we faced in Korea in the Korean market So because of the government regulations and policies, they have to manage the ip's Of you know regularly, but with the expansion of you know, ip's that they have to manage It becomes more difficult in the operation aspect in the administration aspect So to increase their enhancer efficiency, we decided to use the internal port instead So internal port to manage those systems Not just in the ip management as a perspective. We also provide um the Management for deploying and precision provisioning the services So as I mentioned before all of our services are preconfigured So our virtual machine sizes and the applications that would be go on that'll that's deployed provision Within the virtual machines are already preconfigured before within our automation tool management So with through the internal port, you're just kind of provisioning these images through the virtual machine as required as requested by the users And uh, lastly, I kind of wanted to touch on why we're kind of why we use and utilize our repository or Our repository rather than um image based or other thing Um, it's because it provides a wide range of compatibility for hardware sdns and storages and um because our We our clients are major they provide Fast range of services to their conglomers within they have a lot of different hardware is they have a different sdn environments They have a lot of different storages that they need to Um plug into automation. So we use, you know plugins to automate the compatibility within the environment So when you're deploying the open stack components, um through our iac code in the back end it kind of You recognize the different hardware is and the through plug-in and repository you kind of automatically Are synced in to the system as a whole so it's kind of less since the burden of the whole process of manually um integrating the different systems And um, this is basically some uh, just the three major compatibility map for our servers and the different functionalities that is automated behind in the back end So, you know del fuji chief hp For os provisioning server virtualization gpu sri ov They're all, you know, pretty much uh preconfigured in our back end. So that is automated to be synced right integrated to these hardwares And then, you know, we have a vast range of hardware, uh, storages that is, you know, automatically configured so that is, you know Integrated through plug-in and as you can see it's just, you know, you could look look at look over it And then if you have any questions, please feel free to ask And then lastly is uh sdn so network has been a big issue in korea as well So we have integrated them a lot with the various sdns Through our portal. So our portal pretty much enables management of these sdn environments With integrated through our open stack environment open stack platform So, yeah, and these are the functionalities that we provide through our portal as well. So, um with this I'll kind of wrap up my presentation if you have any, um Questions or any feedbacks regarding the presentation or the content Please feel free to visit us at our booth. Thank you so much Oh, also, um, it's our first time at a global Summit so if it's possible, would you like to take a picture with us in the front real quick before we kind of go? Would it be okay? All right, if you could if you're more willing to oh, thank you so much. Thank you Um, would it be possible if we have the the screen up our front screen? Thank you so much Thank you Thank you guys


What are the noticeable differences between East Coast Asian enclaves and West Coast Asian enclaves? A lot of people are wondering this right now. So hopefully we have an answer. Yeah, this is a hot topic in 2023 I think there's more Asians moving from the East Coast to the West Coast West Coast to the East Coast than ever before and human recorded history Just due to you know work from home and technology So we made a viral video that got millions of views called West Coast Asians versus East Coast Asians a few years ago But a lot of people are wondering Andrew. Is it still true to this day or if things changed? Oh, let's talk about our Observation so make sure you like subscribe turning your notifications, but real quick Andrew You know what else is east to west? We're talking about Smala today's sponsor Smala sauce.com from Sichuan, Assisi You can use this as an olive oil essentially a Chinese olive oil on anything It is a perfect blend of east and west delicious. Make sure you guys like this video again guys I would say this man LA might have more ABGs than NYC due to the population of VIETs But the East Coast has more PhDs from MIT even though they might settle in the BAY and work in TECH Okay, but if you want to ABG who listens the EDM who sits at VIP puffing of VA APE Then which coast are you more likely to find one? But is she dating a guy with TATT's wearing a t-shirt that has a BA PE head on the front anyways guys That's just funny, but I I really want to David We got to cut to the core of why so many particularly males pose this question I'm not saying females Asian women don't ask this question But I think guys are particularly interested in the quality of life for a per Asian guy Yeah, I think that guys lives. I don't want to say for sure guys I don't know for sure, but it seems like it's really variable on the fishbowl like a guy's like life experience can vary a lot Yeah, so I think a lot of guys are just wondering like which coast would I vibe in and which enclave should I? Later move to yeah, literally this post pops up on Reddit and like Twitter and TikTok like maybe once a month You know what it goes viral every time this video helps people and you know Let us know if you disagree or agree with our observations, right? Feel free to disagree and let us know what you're what you've noticed Yeah, this is based off a reddit post that said hey guys Are there any noticeable cultural differences between East Coast enclaves and West Coast enclaves? I heard that the East Coast is a lot more formal and hierarchical while the West Coast is more casual and laid back But I'm starting to think that the differences are really in the suburbs in the outlying neighborhoods of the same city because the main Downtown areas they're all starting to feel the same these days Yeah, I mean if I had to compare the Asian enclaves now Just Asian enclaves and this can be in any state because a lot of states have some version of an enclave I'm not just talking about Flushing Queens. Okay. I'm also talking about the 626. Yeah I'm talking about you know, South of Boston, Austin, I think or and then there's also You know around Philly and all these other Virginia Atlanta northern Virginia Tempe, Arizona. Yeah Yeah, well, that's on the east west coast and then you have Texas obviously So I think this is to put it in short when you talk about the Asian enclaves that I've seen I think Texas and California Asian enclaves tend to look more like each other because they have more space and the weather is a little bit More similar, right?  You have space. It's hotter weather blah blah blah, you know But but it is true typically around the cities on the east coast the cities are older The Asian enclaves maybe they move out to the suburbs or they're inside the city They're a little bit more packed and the weather is also just more colder. There's a lot more rain more snow to deal with So obviously guys in general the general east coast west coast stereotypes do apply to all populations and you know Asians are no different. I think the typical stereotypes still apply to Asian, right? You're saying a west coast person specifically a California person eats more tacos than somebody on the east coast That's gonna apply to the Asians. Yeah, that people on the east coast follow more high-end fashion Particularly so hoey all blacked out, you know designer that applies to everybody People and or Asians in Texas might have a higher rate of gun ownership. Yes to no surprise. Um, yeah, I would say this You know, what's really interesting Andrew? I think the only groups that exist in very very very large numbers on both in every city on the east and west coast are Chinese Filipino and Korean. Hmm. I believe I'm not saying there's not Vietnamese on the east coast But it's not like necessarily every single city, right? Right. Um, I think that where we grew up Seattle was a hybrid of east and west coast Yeah, you know, I mean the Pacific Northwest mid-Atlantic these sort of like non-steering table You know, like you have a city that's technically on the west coast, but it's not the west coast you're thinking of No, no, I would say Seattle's interesting because it kind of has like the weather and climate of Boston But it's kind of by the water like New York, but then it's on the west coast of America So you kind of like you're kind of like am I do I relate to California people or am I more like east coast? Seattle's a little bit more like that or like I'm just Is it sort of like how Florida is like very Spanish speaking like California, but then it's like Republican and it's like part of the south Yeah, Florida. They kind of got that. Well, Florida still counts as part of the south and you're like, wait Where am I at? Am I in the Cali of the east coast right now exactly exactly? Yeah I mean, I think it's really interesting that the main points that I think we didn't say in our first video They went viral, you know a few years ago It's like like Southern California in particular is very different because this is the only the Southern California is the only place where you get a Collection of like 12 or 15 cities in a row where the largest single ethnic group is Asian You know what I'm talking about? I'm talking about like an entire district like what like a lot of cities I'm saying around America nowadays or a lot of states have one city that is very Asian But in Southern California, you might have like 15 cities in a row that are very like what 49th assembly district from Judy Chu that that's like more like we're talking about the San Gabriel Valley is a huge Area, it's not a county, but it's just an whole area region where there's Multiple maybe 10 cities that are like 50 percent Chinese right the state congress person will always be Asian probably Right. Um, I do think that uh, there are like different types of personalities that occur From different types of enclaves though. For example, Andrew I do think nor cow produces a very particular type of person so cow new york for example However, it doesn't mean they all can't get along But maybe I got this theory and the most extreme versions of people from each area might only thrive in that zone Okay, that makes sense. Yeah. I mean, are you saying like kind of the new york talker like the kind of uh, I guess urban like Uh, dude with the gift of gab like that would be more coming from new york because that's the culture in new york Right, right, right. I'm saying that that would be like only you to be able to be maximized or optimized To its maximum capacity that skill set in certain places right or I guess on the west coast What would be an extreme archetype on the west coast like skater may be being a really chill surfer Like that's gonna be good and that's gonna be good in hawaii and good in limited parts of so Cal But where else are you gonna apply it like it's not gonna be a good identity to have on the east coast?  It's not gonna thrive. I would imagine there's more like asian skates Influence rappers on the west coast right then there are on the east coast But bring it back to your original point andre I think the reason guys ask this question so much is because the life of a guy can be so variable And I think the most important thing that you can do is like pick an environment or a fishbowl That's right for you that you can not only survive in but begin to thrive in yeah And that doesn't mean that everywhere you go instantly you're gonna click there It sometimes takes some time But you're gonna have to like just understand the general differences test the market out Maybe stay there a week or two and then kind of decide like oh is this a place? I see myself kind of growing into because listen you're not bigger than the city You're not going to change the narrative of that town of that region. You're just one person You're more or less going to have to fit into some culture subculture or group or niche there, right? That's true. Um, andre let's get into the comments section. There was a few comments saying, you know Listen, I think the long answer is it depends on who you are as a person, but the short answer is just pick the west coast What do you Asian? Yeah, so that you're saying the easy answer is well if I'm like asian guy And I'm just wondering I want to be around other asians and I want to like a chill life Like if you randomly had to throw some dice, right? And you're gonna end up in a random west coast city versus a random east coast city as an asian guy which Dye Coast should you roll the dice on? Yeah, I would say just pick west coast As the easy answer right right, but obviously it just depends on who you are where your family is at all this other stuff Somebody said, uh, but you guys forgot to mention how much thicker east asian girls are on the east coast No, I'm sorry. Yeah, how much thicker asian girls are on the east coast compared to west coast Interesting thicker East asian girls are compared to the east asian girls of the west coast I guess they're a suit I is this referring to kind of like the whole beach body culture where obviously on the west coast you're you're in a swimsuit more It's warmer weather. It's more focused on avocado salads. This kind of uh being healthy model like lifestyle versus on the east coast It's not as much that I think girls do generally want to look good But they might try to compensate more with fashion and style and personality Versus just their pure looks. Oh, but here's the crazy caveat andrew southeast asian girls probably thick on both coasts It doesn't matter. It doesn't matter, but you see more variance. So much the east asian girl Um, somebody said density matters and the generation of the enclave matters a lot too Like a lot of people he was saying, oh man, everybody looks at the coast But I just look at the percentages of like how asian a district is and how many generations has it been asian Do you feel like that the newer asian enclaves the ones that just formed in like the past 10 years on tempeh arizona, for example Yeah on the east coast though i'm saying like, uh, like northern virginia Like I meet more and more asians in new york that moved from Virginia and I instantly think that virginia doesn't have a lot of asians But actually their particular city that they grew up in they went to a high school That was like 30 40 50 asian right and I was like, whoa, I didn't expect that so I guess I feel like the new enclaves in those type of cities are generally led by like They like are newer so they focus more like Education maybe I think older enclaves they've had time and there's like and there's more like old world things going on I can totally see that that makes sense. I mean like you said If you are going to all asian high school in like serritos california or northern virginia Or like one of these more like ervine style enclaves that's completely different than growing up in an enclave That's been there for like a hundred years in a city Yeah, I mean it is very different like from a ritual perspective. Like you said like what is the I guess like What is the enclave trying to achieve? Is it just trying to maintain its culture in like It's eastern culture in the west or is it just trying to develop?  They want a bunch of after school kumon type spots They want all these things where they feel like they can move their entire family there From a less asian area to a more asian area. Um, somebody said, uh, it's good and bad But I noticed in california. It is so asian populated They never really had to assimilate or mix with others and this guy said moving from europe to america I found that I had better connections with east coast people because they took racial issues a lot more seriously And racism against asians a lot more seriously. Yeah, yeah, I think so I think it is more politicized on the east coast I think people are more culturally conscious especially in new york people are aware of more different types of cultures Right. Yeah, I mean you got to share the train with them every day, right? And you're more aware of it You'll talk about it outright. Um Blatantly and I think that is uh, yeah, you just have to deal with that. I guess Yeah, somebody said that I feel like east coast asians know everything about basketball Whereas west coast asians spend all their time playing basketball. So it's different. That's interesting. Yeah Yeah, I do think more of the sports caster Kind of culture is out in new york. I know a lot of asian dudes who love like can break down basketball They know everything about it. But yeah, they're not that good. Also. You have to understand finding gyms and courts in Uh, that are indoor in new york is very hard. So it's hard to get a lot of runs in Um, of course the reddit thread andrew had turned into a bunch of arguing about is the food better on the left side Or the food better on the right side Obviously what conventional wisdom would say that the west coast is closer to asia right right across the pacific Versus being on the atlantic But a lot of people were saying it depends on the cuisine because as we know andrew Philadelphia has incredible vietnamese food and then new york's probably got some of the highest end Asian fusion restaurants in all of north america Yeah, yeah, I don't I don't know. I think Ah, that one's tough man to say whether the food is better on Which coast I mean Or the cheap food is probably the cheap asian food might be better on the west coast though at that level Like the dollar, but then we have dollar dumplings in china town here. You can't get dollar dumplings anywhere else in america Yeah, I would say that's a good point man Somebody said uh, I think that east coast asians look up to the west coast because we still got hollywood tech A little bit of the less old world industries, right? You know on the east coast is still like finance and private equity and stuff like that You know, I'll say this about a lot of the asians that I know that moved here from california particularly so cal I think that a lot of them move here Because they know it's interesting and they want to be in new york at some point in their life So they'll spend like three to five years here But maybe move back to spend the rest of their life raise the family have the kids right because they're home back in urvine I mean that's appealing guys. So I understand that but I think a lot of the asians that end up moving to new york and staying there Are from other east coast cities because that means their family is only a few hours away But because new york is by far the best city on the east coast That's why they move there to be competitive But a lot of the la ones if you have a good life in urvine for example or sandiaco What is it going to take for you to give that up to live in new york city? Yeah, well, they're not moving to philly from urvine Hey, philly's got some cool stuff. But yeah, I mean you would move to more new york. It's more worth it. Yeah Yeah, somebody said that uh, I feel like at one point that new york city Like partying and just partying in general in the northeast for asians was really club centric people would club hop from asian club to asian club But that the west coast big rave edc style has almost taken over everything Yeah, that's a change that happened in the past like five six years I mean, dude life is way more dynamic in new york city because you can hop from spot to spot But la is you kind of pick your main big club that you go to but is it true? Do you think that vagus style has taken over everything in every city? Yes. Yes. I think vagus style partying is affecting and influencing every big city's Nightlife part. Yeah, somebody said that being americanized is very different from having an asian american identity They said if we were going to go by the americanized game Midwest asians would be by far the most americanized out of all the asians because there is no asians in the midwest But they said that people uh that are asian american I mean asians in the midwest might lack any azn culture word. I think like I think new york is great if you also If you're an asian guy and you also want to meet and easily be around other types of asians and different types of people period You know, I think that's great. I think new york is great. It's very diverse city. Yeah, for sure People were just talking about how unique the west coast asian is, you know, the clothing style from everything to uh Everything I want to give a shout out to specifically so cal and nor cal though and or ultimately I really do think that those places are just like super unique You know in terms of the suburban lifestyle and it's feeling like uh It's hard to describe It's almost like there's more asian american culture there than there is even asian asian culture Almost like you know how hawaii there is asian asian culture, but it's more hawaii asian culture Over asian asian culture. I feel like when you're in the east coast it is more asian asian culture You're in the asianness is more asian. Yes. Okay. It's not asian american as it is asian asian Yeah, yeah, yeah, I could I see what you're saying. Yeah. Anyway guys. I mean those are my general takeaways I think that it is true that you know, ultimately you got to really take a look at your own skill set You know, where are your connections? Who do you really ultimately get along with because I do agree with one thing Finding the right fishbowl for yourself Is probably one of the most important things in life that people do not think enough about Yeah, and this is america, you know, especially if you're somebody with a decent paying job Like and you can move from place to place, man Definitely give it a shot hit up a friend that lives in new york or is staying in new york hit up a friend Who lives in la or oc and just go there for like a week. Yo, what about one month furnished rentals? That's like a new thing. That's really trendy nowadays. Yeah, that's pricey But yeah, I mean whatever Airbnb you can like if you can do it, but I guess what I'm saying is that The the general rules still apply although I think that there are slight differences that I've noticed over the past five six years I would generally say like East coast more straight up a little bit more gritty You know things are a little bit more dirty and wet out here. It is in the more dense Well, that's how america developed was on the east coast first. Right, right, right But the west coast of course honestly if you made me say nicer life I I guess I could see why people would just say the west coast. Yeah, right But it also depends on what type of life you want Hey guys, let us know what you guys think are the pros and the cons or what type of people would thrive on the east coast What type of people would thrive on the west coast Is the midwest or the gulf coast in texas even an option? Maybe I mean for sure for some people let us know what you guys think in the comments section below It's a very interesting discussion. Like we said this pops up Once every few weeks on the internet it goes viral every time with a different crowd Let me add one last thing before we go. I feel like for new york and la comparing these two. It's like new york is Not a Maybe the best city to be unmotivated in I feel like you come here Everybody comes here motivated to do something and that's why I think it's cool because you meet a lot of people who are motivated about something But if you just wanted to chill and not be ambitious and not be motivated the life the baseline life In la is is easier. It's better. Yeah. Yeah. Hey guys pros and cons, man Let us know what you guys think of the comment section below. Keep it civil until next time we to hop up boys We out peace


So, hello everybody. It is really a pleasure to be here the first time in Sweden, the first time in Malmö. I'm Nazan Indoneshwar, the founder and the CEO of Tachfi Fan, the first group buying and the biggest by now in Iran. So I'm here to actually tell you a story about the summer in the world that probably, as he mentioned, the media hasn't really gone so much into details and yeah, well, we have to know more about it. So, entrepreneurship is a story that have started for me around five years ago. I decided to drop my job in Germany and go back to Iran and start my second company, the first one fade by the way in Iran and this was the second time. Again, I tried. So, here you see my sister and me while a couple of years back younger in Tehran. We just won an award of entrepreneurship that was a photo taken by a colleague. So, we started Tachfi from five years ago. When I moved back, I was a developer. So, as a developer you sometimes think, okay, as you know how to code, then you have to run a business, which is the biggest mistake. So, I started coding the Tachfi Fan and moved back five and ten days ago to Tehran. Started with my sister. Just two-man show company. We were customer support. We were content people. We were developers on the weekends. We were graphic designer. I managed to learn Photoshop at that point. Well, Photoshop. So, we grew from two people, two hundred people over five years, completely organically, without Penny invested in the company and we grew from four hundred subscribers. So, basically, just a quick, basically, introduction. We offer discounts, vouchers, coupons, all of our services, products nationwide to villages, cities, massive ones, small ones, anywhere in Iran, people can shop and buy from us. We've been featured in more than 20 international media that some of them you see on the board and we are the only female-founded technology company still, unfortunately, in Tehran and Iran. So, now going back to the story. So, just to let you know, this picture is actually from east behind in Tehran, a very famous bridge called 33 Bridges from the people that have ever been in Iran, which dried out because after so many years with lots of carrying, the river didn't actually come over to the city anymore. So, this was the story when I got back to Iran five years ago. I was just like, okay, start up community and there was nothing, it was just me. Rented a 40 square meter flat from all my savings, started with my sister, took all the computer, everything that we had at home, just the office, started working and yeah, well, the story started. So, basically, it looked like 1990s of America. We didn't have anything and yeah, just not dialogue, but ADSA, but very 128K was the maximum speed that you could get as a residential house. So, you could imagine what a disaster it was. And, well, we do have our own calendar, 1390s is actually a Higiri calendar, which some people know about it. So, just so that you know, we are now in 1395 of the world. So, it is five years ago that literally when I got there, there was no company, no internet company, e-commerce.  My mom was just, I don't know what she does. She does have a website or something. So, I mean, right now, it's still like my mom looks at the company, we are in five floors working just in the middle of the world. So, we started the company actually with the closure of the great sanctions on Iran. As you may know, technology, start-ups is already a very new kind of verge that companies start working. And in Iran, we didn't have any e-commerce companies that were working, no international ones. So, we suddenly got 40 to 50% inflation rate because of all the sanctions that happened. And the currency devaluated 300 times over a year, which was a surprise.  And due to that fact, lots of companies shut down. And it was a surprise that we were just in the middle of nowhere, two sisters sitting. We were just wondering, okay, now we got one voucher sold, two, three, four. So, we were just happy that we could actually make some money off their six months so we could actually install the first banner as a display just to get more customers. The next scenery shows you something interesting. If you go to the entrepreneurship index of the world, that actually indexes all the countries around the world based on what they have done in the last year and gives them a score about what is their ranking. In 2013, and we'll see in the slides, in 2014, Iran had the highest rise on entrepreneurship. And if you go to Google Trends, you look at it, the word start-up for the first time started being searched in 2012 in Iran. So, before that, the history is just not there. So, we never had anything. So, imagine I ended down in Tehran back in 2010. So, for two years, nobody knew. After two years, there was this expat, Iranian expat that became quite successful in Silicon Valley, decided to come back to Iran and start the first venture capital. And they persuaded the government that they have to start investing in start-ups in the community. And that was the point that we started having start-up weekends. On the first start-up weekend ever in Iran, I was actually a participant to just get to know what's going on. And then later on, just a mentor and a judge. So, we had 2,500 people all over Iran that participated in the events. And right now, I'm so happy to say that there is not a single week or weekend that we don't have anything going on in the biggest cities. And the interesting thing is just like probably nobody knows. There are lots of good companies that came out of all these start-up weekends. One of them that is now still a close random one. They actually teamed up in start-up weekend getting to know how they could plan and make a small company starting on their own. And just to clarify, all this still happens organically in Iran. They started creating apps and they uploaded it to Apple Store and Android Market. But as we were sanctioned again by all our good friends in America, so they couldn't announce that they are an Iranian company. And the app got to the featured place in the whole stores announcing this is like a new feature, but the company was registered in Singapore. So, there are lots of these kind of companies that are actually pretty successful, but nobody still knows that they are actually like working, operating, the whole team is settled in Tehran. This is again basically in the Congress in Milan, they announced that 3,000 participants have been participated in the last year in the 2015 events from 18 cities and over 32 events that shows that basically again it helped the entrepreneurship index rise quite a bit. In this slide, you see the ecosystem that have been created over these years in Iran. I mean, these years, I mean the last three years. The first one is about the events and we got the first accelerator running, which is called AvaTech. The demon, and these are all like privately owned, so we still don't have any state invested proper accelerator. We got the first technology city set up outside Tehran that offers tax-free zone, lots of well, lots of abilities and capabilities for the companies, but because it's so far away, nobody wants to move there, but it is there. And then we got the first venture capital set up as I call Sarawak, which has invested in our company three months ago, is the first one, and sorry, is the first one and the other two are state-owned, but they never invest in a technology company so far. I think it is not really, the mentality is still not there. And the IT companies that basically are right over media and all the story about what is going on, so the Iranian version of TechCrunch, there are so many of them, and eventually the governmental institutes that started creating loans and permissions for all the companies to operate over that. And we have one NGO that supports all the entrepreneurs. If anybody wants to come from outside world, doesn't know where to see, where are the companies, how to connect the people. And we have always been good with the universities and education, and there are like Sharif University, Technology University, Amicabir Technology University that they all support entrepreneurship. By the time that I got to Iran five years ago, we didn't have any field for studying entrepreneurship, except at the bachelor level, but now you can study up to PhD and get a specialised over that. Again, going to entrepreneurship skills index, sorry, it is from 2014 to 2015. Iran was the highest and then it is Latvia and then Greece and the second and the third step. And the next thing, I actually want to show you right now what is going on in Iran. The warehouse that you see in the back is the actual picture of one corner of a warehouse Iranian Amazon called DigiKala that they deliver 30,000 orders a day. They were 20 people four years ago before they get invested from the same VC that I talked about and now there are over 1,500 people working there. So, well, it goes down to lots of other companies that I will introduce later in the slide. And the same goes, as I said, Tafifan, we started with two people, grew 200 people, got funded three months ago, so we are looking for much more expansion in different areas. One thing about living in Iran shows you there are always issues and that is you that need to come over and do not give up. This is something that basically we practice every single day and I'll tell you why. When I ended up in Tehran back home, I was 26 years old, well, I studied in Iran but flew out straight away to London and then Germany. Well, I was 26, the founder of the company, quiet, passionate and quiet, like having a high set of confidence. I went, we have a tower called Mila Tower, it is similar to CN Tower or all these towers in every city. I remember I decided to actually sign the first contract with these guys. I went there, I got the meeting from the marketing manager, I ended up in the room of the marketing manager, just explaining the whole business and then he gets so excited and he looked at me and said, okay, where is your manager? I was just like, manager?  I was just like, okay, and then I go home, quite confused, just like that. I just don't know what this guy is talking about, I am the manager and he was just like, look, this is Iran, you have to actually localize, get localized a bit more. So, I go back with my dad and then I am just like, okay, here is my manager and he said, great, welcome, please. And then we signed the contract but my dad was just like looking around and actually we started practicing this for over a year because nobody could have listened to us and I was the older sister, I mean my younger sister was not even showing up. So that happened that I was the super woman in the whole story. Later on we got announced as the best entrepreneurs of the year, then everybody saw us on the media and TV and stuff like that, so it was slightly better. Right now, sometimes I have an argument with the merchants, we have over 15,000 merchants just in Tehran and then some of them are just like, you know, some people anyway, they call me, yeah, you woman sitting in your room making a lot of money, you don't have a clue how the business runs and just like, thank you very much, yeah, but there are 100 people working in here anyway. So the next issue that we actually, and I could never actually think about it is the HR issue, that is me and some of my colleagues from other companies. The issue is all the people got graduated from university, I mean from my university I'm the only one which is left and I immigrated and I went back, so everybody has left the country and they never want to go back at this stage, so there is no people like from a good university that want to stay in the country and second of all, we don't have the knowledge because the knowledge comes when the international companies manage to get into a market, they start training people, you get to know more and get trainings and stuff like that, we don't have it, so how it works is like I had to learn accounting, I had to learn the SEO, digital marketing, content management, all sorts of things like and all my friends are the same story, so through the experience we had to go through all these phases, when we wanted to serve a digital marketing team like in our company, I had to read through and talk to all my friends in Europe, it's like how does it work and then I went to all courses like analytics, AdWords, etc, but as a CEO of a company you don't have to know all the details, but when you don't have people and you want to get people and start training them, it's just like that is the story, so basically finding your talent leaves us just like these horses looking for a needle, which there is no talent, so we are constantly trying to build up everything internally, and as you may have an experience, you get graduate people or a big experience in different ways, so they come to your company, they see you in six months, they are just like, I can do it, she has done it, goodbye, and then it's just like again from basically it starts from the beginning. So the amazing sanctions didn't just affect the commercial and financial situation, economical situation of the country, we have been sanctioned by Google and Facebook forever, which obviously means we don't have any Google AdWords, we don't have any Facebook Ads running, we don't have any Instagram Ads, we don't have any of the things that actually when the foreign companies come to Iran, they talk to me and I just say, so what are you doing? It's just like, well, we have our own ways of marketing, and then that was for me very interesting when I saw basically attendees and the companies in this conference, a company called MailChimp, so our story with MailChimp was very interesting, we started with MailChimp from the beginning, we registered with those guys, started growing our database, and well, one day we woke up when we had over half a million subscribers, MailChimp wrote us an email saying that we are going to shut you down till evening, and we were just like, what, what, this is our business? We kept on writing back, but obviously they never answered, so that was one of the challenges that left us, for months we had to go through different companies, South Africa, India, all around the world, maybe they accept us as a company working in Iran, but obviously, yeah, so this is me after a day of working because there are, I mean, regardless of all these external issues, we do have so many internal issues of the trust of the legal entity, infrastructure, and the culture of the people that is actually not there. I'm just going to go so quickly, I'm finished, so I just want to show a couple of last slides of the Iran being the fertile ground of having around 79 million population, which 64% of them are under 35 years old, 41% between 20 to 35 years old, which leaves a massive population to touch, and third largest blogger country in the world. And this is the penetration rate that have increased from 42% to 55% over internet, and more by 99% to 126%. And we are having 54% of the Middle East internet users just in Iran. And these are the Iranian versions of everything that you have in the world. We have Iranian Amazon Digicolor, we have Iranian Android Market called Caffe Bazaar, Operaid is Iranian UT, we are the Iranian Groupon, and all these companies that have been created internally, grown to massive number of people and the number of users that have. And so basically, this has been the story of the whole internet rise in Iran in the last couple of years. We are really looking for a great future to come, and the future is bright. I mean, this is a very famous poem from Persian literature that says like waves, our rest is our extinction. Thank you very much.


visit your local Ford store now or go to buy Ford now calm and for a strike out for a gray with all these outs means economy of pitchers you don't have to strike people out sonny's first strike out of the game NYU Winter Hospital reminds you they strike out cancer with the country's most experienced of a good hitter so he's behind Machado 2 and 0 and here is you can put in hundreds hundreds of miles into training getting ready for a race and then arrive at the starting line and you've got a blister or you've got a bad toenail you got to take care of your feet right right so this is weird I know this is weird but tip of the day for any runners out there don't cut your toenails the night before or the day before or two days before in case you cut the wrong toenail like you know a little too close you don't want a bleeding toenail on the toe line so on the start line so just a little tip of the day get her done about a week before that's what I just did now because the race is seven days away I know I'm talking about the race a lot right now but I'm kind of excited I'm kind of excited Joseph and Seth you tell me where to move the mirror okay yeah I don't think it'll ever be yeah okay mom I can see boom so you can see him okay perfect okay yeah he kind of sounds like a 90-year-old smoker he'll go yeah yeah usually a tube comes out all night and all day so it just I've started started to learn like when it's serious when it's not you know but this will just give my heart yeah all right have fun swimming see oh right and the end of an era it's so hard to throw stuff away but it's spring cleaning time time to clear out the closet these sweatpants are from high school 14 almost 15 years ago don't tell anyone all right so the knee you know it's like the knees knees are blowing out right there and then on the rump in the back right here poking through not good so time to move them on sad day but I just want more space in my dresser thank you true love for encouraging me to clean out but it is it's tough high 15 years I've been wearing these sweatpants here we go are you proud mom are you proud my mom would be proud Lisa commented this morning about how it's all about lighting in the vlog world you can come in huh I'm actually talking about the Nespresso right now we got new Nespresso and I'm going to what's that called photo bomb video bomb so that brown box right over there just arrived but I'm not gonna film opening it up yet because the Sun is slowly creeping across the floor so I'm waiting for that good lighting just for you Lisa T-minus 15 minutes but then again when you have three little children two of them running around sometimes you'll miss the good lighting I missed it I missed it coffee bacon potato cheese sour cream and more coffee that's pretty good that's pretty good yeah it's pretty good