So I wanted to kind of just add some value to you guys Educate some of you guys that that that are also probably thinking of the same thing On on when it comes to freelancing or or just doing digital marketing services or social media marketing services for other businesses I'll kind of just Answer the question and kind of give you my two cents on based on experience and and and how I kind of did it And how I how I still continue to do it Building an agency since 2016. So if you're new to the channel subscribe, my name is david I'm out here in san diego been building an agency since 2016 gotten hundreds and hundreds of clients all through the direct message alone And and continue to just crush it when it comes to social media marketing and facebook advertising For businesses and even you know for my for small businesses and even for my for myself, right? So if you're into that stuff man, subscribe But I love when when when when my boys or or gals or just my my loyal subscribers over here Ask questions. It's all about you guys man. I'm just trying to bring value Whether it's social media marketing facebook advertising landing pages Online marketing online automation. That's what this channel is all about. So when you guys ask questions That's what it's all about man Is is me just kind of again giving you my two cents and and trying to trying to bring value To to what you guys are looking for so shout out to my boy ck for asking this question three days ago Hope all as well quick question when setting up a facebook ad for real estate agents Do you have them pay for the ad themselves or do you include a campaign budget in the cost of your service? Okay, cool man. So again, you guys it's all about your questions ask questions comment below Let me know what you guys are up to let me know how I can bring value to to how you're building your business online This right here again, man is my two cents my experience on on what I've been doing for the past few years um When it when it comes down to to my model and my my my sales process What I've always done and what I still continue to do is is One product and one one service within my within my model, right is Simply running one facebook ad for that client. This is how I onboard. This is how I've onboarded hundreds of social media clients man And again, I've gotten 99.9999 percent Of all my clients through the direct message right through DMing on facebook alone Right. I haven't even had to run facebook ads to find clients. I run facebook ads for other clients Right. I run facebook ads for clients But to have to run ads for myself to find new clients I haven't even had to do that man because I got so damn good at the direct message And I and I have appointments every damn day from it. I can't even keep up from Just the direct message right Um, so so again, this is based on based on on on on real real experience on what I what I've done I would onboard a client and I would start them off Small I would start them off where I'm just running one single ad one ad for them And and and and nine out of ten times it would be the like ad I would run a like ad and that's what I advise everyone to do When you start running facebook ads and you come on a facebook and and and want to really scale your business Through actual advertising and you want to do that for the first time and you're running, you know, your first few ads, right? I always always consult on I always recommend I always coach and train on the first ad needs to be the like ad right when you when you look at your business page Your likes your followers, whatever you want to call it The that light count that need that light count needs to be through the through the roof Right depending on what type of business you're building if you're in real estate You're an agent right a few thousand likes is all you kind of need if you're in digital marketing online entrepreneurship, maybe maybe um Personal development or or weight loss or your coach your your some type of Freelancer whatever whatever maybe You for sure want a few a few more thousand like if you go to my facebook business page like look like I'm not playing Like this is this is the first impression and and and again depending on what business you're in Um This is this is the most important impression, right when someone comes to your business page for the first time Let me come as a visitor um When you come when you come to a person's business page or when someone comes to your business page For the first time and they see 10 000 likes That instant credibility that instant freaking perception of your brand Is freaking important. I always tell tell my clients and and just you know friends my youtube fam over here That needs to be the first ad right the like ad the like ad so so when i'm onboarding clients man And in my main main service for them is to run facebook ads to run instagram ads That's the main service right all this other social media management Posting for them. I don't do none of that shit for no one no more like at all at all I stopped that the first probably the second month I was in business, right I was like no because I learned from a coach where it's like no dude You want to focus in on one thing that you're going to service that client with and that one thing should be paid advertisement That one thing needs to be facebook ads that one thing needs to be instagram ads or that one thing that you're doing for a business Is you're running their youtube ads, right it Again, you can provide so many different services You can put a spin and a red bow on so many different kind of packages within your business, right? But but your bread and butter should be Should be should be paid advertising if you're in the digital marketing space if you're in the online marketing space You're you're looking for clients. You're freelancing. You're doing this for other businesses. That's what it should be It's not social media management. It's not posting for them. None of that shit You want to be running paid ads to a page that can capture a lead for that business Okay, bottom line none of this other posting shit's going to do it for them So so so that's what it should be first and foremost. So with that being said, that's what I would do I'd run facebook ads for for for clients for real estate agents for small business owners, right? And that's the first ad. So here's how I did it man is I would Call that the first ad. This is how I'm onboarding them. This is how I'm getting their credit card for the very first time This is what I've done. And this is what I I still continue to do That's the first ad I literally literally spin my pitch I spin the conversation as if as if as if as if all I really Need out of you right now is a good review And that's how this is a new page that I started not too long ago Maybe about a year ago when I finally, you know, really took this brand name, you know To the next level and then I started putting all the reviews over here But I had over over over a couple hundred on my previous page Back that I started when I started back in 2016 But but this is a newer page. So now I'm bringing newer newer, you know ones over here But that's what I would do is I would say, hey man, I will run this ad for you I'll take your 200 likes to 2200 All you need to do is pay for it and give me a good review And that's how I would onboard clients. That's how I'd get someone's credit card number And then that's how I would build in a small profit for me in that first transaction That's where it would start. That's where it would start. That's where it still does start to this day Clients that I do bring on some of them. I'll start just there. I'm like, dude Let me just run a like ad I notice on your business page. You have 310 likes Let me tell you why they're all a waste of a like And let me tell you why we need to run a facebook ad because when people come to your page and they see that number For the first time that first impression goes a long way. So it's worth the first 100 bucks It's worth the first 200 bucks to put towards that ad, right? And I'll run it for them for a for for a 30 day period, right?  I just had a you know freaking 90 likes Yesterday and now all of a sudden today. I'm at 900.  What did you do? This is amazing, right? That's how I end up making people fall in love with me right away Like right away. It's that like number they all everyone man. You you're freaking mama Everyone everyone has a couple hundred likes I sold people I've sold clients I've sold the idea and the reality that and the fact that That number is important. So let's put your first dollar there Let me run it for you because you you don't know how to run it yourself Let me run it for you and just give me a good review and then boom once I would do that man I would take their credit card I would have a Small profit inside of that there'd be a margin there for me right to eat to feed my family to maybe pay my Little bills. That's the upfront onboarding client money right away quick weekly doing that daily type of shit, right? Bringing on new clients bringing on new clients And just and not burning myself out just just managing it in a way where That money goes Here, right This that money goes, you know and pays for that like I would keep it that simple where I knew obviously, you know That's that's opening up a whole another can of worms and now talking to counting and where my money goes I'm not trying to you know go all there, but it's at the same time It was money that I would look at that pay my rent, right? So my rent money is this upfront money that I get for from clients when I simply onboard them And and and run this one ad because of this margin because I know I can bring on that many clients per week That's enough to pay for my rent and I would literally look at it that way just one stream of income That that that took care of something right because my whole goal was to was to was to build that relationship Was to win that when that customer over right away by doing something simple And most importantly getting them to like me and trust me with that credit card So I was able to take that credit card. Everything I've done is a one call close.  That's what I would do. I would run one freaking ad for them One ad but but on the back end I'm getting a review on the back end I'm getting that credit card on the back end. I'm getting them to trust me on the back end I'm starting to build this relationship and now I'm about to bring some value because once I take their freaking 300 likes To 3,000 and and and it took them freaking damn near three years to get 300 and now we're at 3,000 and freaking 13 days They're like, holy shit, David.  And that's what that's what it's been, man That's what it's been and so my whole value ladder would be okay Let me run that one ad once we get that like count up Then we'll start talking about more advertising, right then because I would have a process. I would have my process I have a process, right And I don't teach everything to everyone right away. I have a value ladder. I have different pricing, right? It's it's a freaking package. It's an overall freaking my menu, right? But I'm just letting you know how I onboard them in the beginning. So answering this question When setting up a new facebook ad for a client, do you have them pay for the ad themselves? Or do you include a campaign budget in the cost for your services? Or do you include a campaign budget in the cost? Okay, so Again First ad this is just how I've done it how I've done it for hundreds of people bro hundreds of clients that I've gotten hundreds man hundreds I have video videos documenting all this shit, right? But I would start them off that way because my whole process my whole value ladder was to get them on a coaching program Later on and later on would have been within the next 20 days So I would run this ad get their credit card Put in a small a small budget a small fee within the budget, right? I I'd make a small like a I just make like a small margin inside of that ad They're paying for the ad they're spending anywhere from anywhere from from 150 to 500 bucks like upfront right now, right? And and majority of that is going to that ad but I but I also on the back end I have my ad numbers down as well. So I know how many likes for example I know how many leads or whatever you want to you know Create your business model around but in this case, it's the likes I already know how many likes I can get for x amount, right? So I'm I'm putting a small margin in there knowing that that I'm going to Achieve the goal for them and they're going to be fired up And I'm going to be able to feed my family with this little income because this is one little service within my menu Right, and this is how I onboard. This is how I onboard. This is the very first value ladder This is how we start people small and then get them on bigger packages in the in the future And that's just how I've done it everyone has a different model But that's just how I've done it one man show from my freaking home office And and and crushing hundreds of clients now in the position 2021 to scale my knowledge and take all of my coaching services and package it all up Put it in a freaking red bow and sell it digitally right my digital course. That's where I'm at now So 2021 is all about creating and finalizing my actual course my coaching program and scaling that to the moon Because this this whole done for you service.   This is what we do. It's the grind so Documenting digital digitally producing my knowledge. That's where you want to be that's a revenge That's a long-term goal, right? That's where that's where I'm at now, but it's taking me a few years to get here, right? So After I onboard them I simply upsell them in a few in a few weeks. So I'll end up I hate the word upselling, but I I just it's just more value It's more value now because of my process because of my value ladder because of my sales process I do have a higher paying program, which is my next coaching program, which is where I start teaching them facebook ads Now again, that's all done for you. That's how I've been operating this entire time Again, where I'm at now is I'm now taking all of my coaching experience what I've been doing with clients and now package that up That's my digital course, right? That's what we're at now 2021 But but but since 2016 this is just how I've done it where it's like I'll get them on with one simple ad And that was the like ad I would I would I would build that relationship And then in a few weeks I would get them back on another call to talk about my next service Like what we need to do next and I paint the picture where it's a step. It's a process, right? So I'm saying hey, this is step one. We're going to knock out the like ad Step two is when we start running ads to your local area to capture leads Step three is when we start driving the traffic to a landing page Step four is when we automate the emails that start to go out that get us appointments or make us more sales, right? So I I paint this entire five-step blueprint is what it's called um That I coach and teach clients Um and and so they're already they're already visualizing my process. So they're already ready for the next call I'm already painting the picture on the first call about the second call, right? I'm already getting them fired up to talk about that call, you know sooner than later I'm like saying hey man, this what's gonna happen now.  So if you're new to online marketing or or or landing pages or sales funnels There's a 14-day trial in the description. That's the software. I've been on since 2018 It runs my entire online business profit with kartra dot online That link is in the description. Um, I hold coaching calls live q&a zoom coaching calls every Tuesday and Thursday At 1 p.m. Pacific. So if you're if you activate a 14-day trial, I'll get I'll get a notification You'll get an email from me Inviting you to that private coaching that I hold live every Tuesday and Thursday at 1 p.m So activate a 14-day trial. The link is in the description But back to this man. Hopefully that makes sense so far where I'm onboarding them for something small I'm running one ad. I'm getting a review. I'm making a small profit margin out of it And I'm starting them small in a couple weeks. They'll get some emails I'm teaching them and bringing more value via email automation and that's what's getting them to schedule the call They schedule the next call. That's my next service my higher tier paid service Which this entire time has been a coaching program for facebook advertising, right? And so and so that's kind of how it would how how I would do it and when when they schedule that next call I end up bringing them on as a as a higher paying client And this is that's just how I did how I how I do it and how I continue to do it how I've done it and how I continue to do it so That kind of answers the question man that kind of answers your question. So that's how I do it when setting up the ad And then and then and then again on that one-time ad is when I is when I include a small a small profit Now, I don't even tell them it's it's it's a small profit margin for me I don't even say that I just say hey man. What's your budget five bucks a day 10 bucks a day? Okay, cool We're going to run it for 30 days and then and then again you you as the business owner you want to know your numbers You have to know your numbers for every dollar amount spent how many leads are going to come in for every dollar amount spent How many likes are going to come in so that's what you end up kind of pitching them on So I kind of pitch them on a like number not necessarily just a budget I say what's our like count or first of all I do say what's your budget and then I'll tell I'll say hey, you know facebook runs on a five dollar or ten dollar, you know daily budget You know what what what fits your budget and so normally whatever that may be it doesn't even matter You should know your numbers on how many likes can come from that and that's what I know So I know those numbers Which allows me to to to accomplish the goal make them super happy get a get get the client super fired up And again on the back end I make a little bit But really my my my my long-term objective and I even tell the client I say hey man I'm gonna do all this. I'm gonna take my knowledge. I'm gonna run this ad for you All I need to do is request access to your business page. And that's what I do Just the business page not not their ad account. I don't request access to their ad account I request access to their business page because this is the only ad I'm gonna run for them Is the like ad once I win them over and once I get them fired up and once I get them scheduling the next call And then I upgrade them and and get them as a coaching client, right? That's where I charge them several thousand and and now now now they're a coaching client That's when I start teaching them how to run ads for themselves at their ad account So I'm only requesting access to the business page And if you need help doing that, there's a there's a video in the description In fact, if you stay to the end of this one, you'll see that video pop up That's how to request access to a business page but um But that that's that's how I do it man. And then and then and then yeah, I I I just say hey All I all I need out of you is a good review A good review. That's what you guys want to be doing man is is increasing the reviews on your facebook business page Okay, super super important get as many reviews as you can, you know So I tell them that I say hey man, it's it's for a good review Which it is and then and then I tell them the importance of preparing for our next call I want to I want to teach you more. I want to give you more. I want to provide more value So when you get that email in a couple weeks schedule a call, right? And I just have it on a on a simple drip, you know email sequence automated email through cartra So, um Um, um, so so that's where I end up upselling them and making that bigger profit, right? So that's kind of how I do it man. So hopefully that made sense Irie great to hear from you bro If you guys are new again, man, if you're into this stuff Let me know what you got going on if you're a freelancer if you're running ads for for for businesses and and trying to You know, think of different ways Subscribe stay tuned because I drop daily videos on all this stuff All I'm doing is documenting what I'm already doing like this is day in the life type of shit, right? I come this is stuff. I'm doing right. I'm either doing it for my business or I'm doing it for a client's business It's just day in the life. That's the type of content. I try to bring you guys So if you're into that stuff, man, um, subscribe and I'll see you guys on the next video over now


Welcome to drinks made easy one of my favorite fruits to work with is blueberries I love the way they look I love the way they taste and let me tell you all about the different health benefits the blueberries have also Okay, fine I'll just make the drink then just do it You'll start by adding two ounces of blueberry basil syrup Now if you click on the link in the description below or at the end of the video We'll show you how to make this blueberry basil syrup next you'll add one and a half ounces of fresh lemon juice And in a classic gimlet you would be using lime juice, but lemon goes much better with blueberries than lime Next you'll add one and a half ounces of gin, and then you're gonna cap that off into a shaker tin full of ice and give it a good shake Strain it into a glass with fresh ice Top it off with a little bit of soda water Give it a little stir with a spoon and garnish with some basil and a skewer of blueberries and There you have the blueberry basil gimlet Thanks so much for watching and please remember to always drink responsibly because everybody likes to make friends But no one likes to make them in a prison shower. We're gonna need to do another one of that. That was perfect. No it wasn't


Do you know what an identity provider is? An identity provider, or IDP, is a service that stores and manages digital identities. If you ever use your Google or Facebook login to access an app, you've used an IDP. If you add an identity provider to your login process, when a user logs in, they'll be redirected to the identity provider. Google, for example, will redirect you to accounts.google.com. And you'll have to enter your Google credentials there. Then Google verifies your identity and what you have access to. And finally, you're redirected back to your system and logged in. Now you know what an IDP is, and this has been Identity in a Minute.


Okay. Good morning everyone. Welcome to the metering hour today. Thank you for joining us. I just request somebody to please pray and get started. Any one of the students who joined us could pray that we can get started. Do you want to welcome the students? Go and mute the mics and pray. Heavenly Father, we just wish to thank you for this hour of mentoring Father. Father, we just pray that you will minister to us Father in this hour. Speak to us Father and help us Lord in the areas of our lives where we may be struggling or where we need to submit our serenity to you Father. Let thy word minister to us Father. Bless us this morning Father. I pray for blessing upon every member of the faculty and every single student of the Bible College too Father. In Jesus's precious name we pray. Amen. Amen. Thank you, Sanjay. Thank you so much. Good morning everyone and welcome to this mentoring hour. So essentially in the mentoring hour we just like to keep it as a time where you know we can share on different topics and themes so we kind of have a focus to for that mentoring hour. But then we keep it open for anything. You can ask any kind of question on life, Christian life, Christian ministry, growing in faith, how do you do ministry practically so on and so forth. So although we have a focus area each Thursday the intent is first to be available to share on any area that we that we want to ask about or discuss about. I'm just going to begin there. So today we're talking a little bit on church and technology. That's the theme of focus area for today. I'll just start upon versus scripture and then share some things and you know for about 10 minutes and then leave it open for any questions. Questions can be on this particular topic which is church and technology or of course you know we could talk about anything else that you want to discuss. So I just want to read from one first Corinthians chapter 9 and versus let me just read verse 19 to 22. This is going to read this passage. Paul is really talking about the preaching of the gospel and he shares his motivation here. He says, although I am free from all men, I've made myself a servant to all that I might win them all to the Jews of the Kingdom of the Jew, that I might win Jews to those who are under the law as under the law, that I might win those who are under the law, to those who are without law as without law, not being without law to a God but under law to a Christ, that I might win those who are without law. To the weak I became as weak, that I might win the weak. I have become all things to all men that I might by all means save some. You see the motivational apostle Paul that he's talking about various kinds of people that he's preaching out to the Jews, to the Greeks, to those who are walking under the law, those who are outside of the realm of the law and he's saying, look I'm getting into their world, I've become like them, I step into their world in order to reach them. So essentially it ended verse 22 he says, I've become all things to all men that I might by all means save some. I'm getting into people's worlds, getting into their culture, their world view, their way they live life, getting in there in order to go this, I want to reach them with a gospel. So today in a world of technology, so many people are connected to technology, using technology, you know, perhaps Paul would have included that, you know, if I said look I'm going into that space, I'm reaching people there because I want to, you know, share Jesus with them. So, you know, I'm just going to share a little bit on church and technology and then we can take questions on this thing or anything else that you feel you want to talk about today. So when you talk about technology, you know, many times we think about computers, phones, the internet, of course that's a very big part of what we're talking about and that's a big part where everybody is engaged in. But in technology, we also need to keep in mind that the technology space includes everything, like what we use in church and ministry, which would include, you know, the audio equipments that they use in church and include the media equipment, the, you know, all the equipment that we use for video productions or presentations inside the service, church services, meetings, etc. And everything else. So technology, the use of technology is widespread and affects many different areas.  I just want to run through some, you know, faxed and all of these are taken from the online source so you can go in and this report as of July 2023 has lots of information and it's really good and more than, I think, 100 slides are there with information on it and just sharing a few slides. So if you look at this data here, you know, in our world, about eight, little over eight billion people, 57% of them live in cities out of which about 5.56 billion people, about almost 70% are using a mobile phone users. But 70% of the world's population are using mobile phones. So it's like, hey, if you want to reach 70, we have immediate access if you're using mobile phones. Close to 65% and that may rise, you know, it may just go up even further. It's continuing to go further. Close to 65% are connected to the internet and 60% are using some form of social media. So mobile phones, internet, social media, these are three big spaces or opportunities for us where we can reach a huge part of the population. Of course, there are people who are not connected. So that same data is here in statement form. So there are still about 2.8 billion people who are unconnected, mainly in these regions of the world, Southern, South and East Asia and some parts of Africa. So yeah, there are people who are not yet connected, but a huge number of people, close to 70%, 60 plus percent of the people are already connected. And they use some form of the internet, mobile phone or social media. So it's a big opportunity for us. If you look at how much time people spend, you know, on the internet, on an average, daily average, so on different kinds of media, this is a huge number, about six hours, almost seven hours spent on the internet, watching broadcasts, streaming about three hours per day, social media about two and a half hours per day, almost two hours reading online content, music almost one and a half hours every day, listening to streaming music or almost an hour listening to podcast radio, podcast almost an hour and again almost an hour a day spent playing games. So you can see, you know, this is the kind of time people are engaging, but this is where they are spending so much of their time online. If you look at the kind of video content that people are consuming, and this is ages 60 to 64, on a weekly basis, you know, 90% of watching some form of video every week, music videos, at least 50%, other kinds of videos, you know, and you can look at these things in detail, but all of this is giving us an idea that even, you know, these are opportunities for us. This is where the, you know, where the world is spending their time online. And so even educational content, a good number of 25% of, you know, looking at education content, let's say it's great. If you look at social media news, again, you can see here, this data, of course, doesn't always represent unique individuals, it's just general data. Like we already mentioned, you know, what 4.8 billion people have their social media identities, and it's engaging in some form of social media news. And you can look at the time spent on a daily time, but at least two and a half hours, people are spending on some form of social media news. You can see the distribution between male and female, close to each other. So again, social media becomes a huge profession for us. And why are people typically using social media? 50% generally are using it to stay in touch with people. But you can look at this, almost 40% are people spending time on social media because they don't know what else to do with their time. Just think about it, you know, when people are free, where do they turn to, you know, we should think of people who play games or watch it or do something else. Today when people are free, they don't have anything to do, what do they do? They turn to social media. And that's close to, you know, 40%. So it's almost like when you have free time, where are you going to be? You're going to be online on social media. So that's a huge opportunity for us. That means it's like people are exposing their free time, making it available online and saying, hey, do something to me while I don't have anything to do, kind of approach. And of course, there are all other reasons why people use social media. So for us to, you know, very quickly, why should we even think of technology? Why is this important to us? Because it gives us an opportunity to reach people without interfering with them in a non-intrusive way. So we're not forcing ourselves into that, but we're not knocking on their doors, making them open their moment and saying, I'm coming in, sitting in the non-intrusive way. We're able to reach people. Some other reason why we use technology is it can improve what we do in our services. It can improve the efficiency in how we serve people today, especially in urban, as we said, over 50% of the people today, almost 60% are living in urban centers in cities. So people expect this level of efficiency from the church. And then of course, there are other internal reasons, you know, we can store records, we can look at data, a lot of other benefits of using technology. So what I want to do today is I just want to share a little bit about what we're doing at ABC. You know, of course, it's not everything. There's a lot, a lot more happening, what we are doing at ABC and definitely what other ministries and churches are using, how they're using technology. I just want to take five minutes, very quickly give you just a little flavor of how, what we are doing, what opportunities are there, and then you open up the questions. I of course, we're only covering everything. So there is a bit where we use technology, of course, is the assembly services and we talk about the sound presentation, audio, video, live streaming, we use the internet, social media for internal operations, for communications with people and lots of other areas. The kinds of platforms we're using, so our website, so we basically have six main websites. Some of them are not completed yet, we're still working on it. But we use an open source platform called Chimlum and that's all our websites are built using this technology. And I just want to give you an idea of how, you know, the our APCW.org website just this one year, and we can, you know, we can see this data year on year, but just this one year, that is from January 1 to September, we've had people from 212 countries come, about more than 500 cities, they come to our church website, about 187 or close to 188,000 visits. This may not be unique visitors. We've seen, say, 5,200 plus downloads of our content, you know, so that means people from more than 200 countries are coming to our church website. They're downloading things that they're making available and they're using it, you know, and so it's like, you know, we imagine that we had to travel to 212 countries, so if we had to physically distribute our resources in 212 countries, it would be so expensive, it would be so difficult to do in a single year. But just in the last, you know, nine months or so, this has happened that people have taken our resources and they're using it all over the world. So it's such an opportunity and this is just one of our websites. For the e-learning platform, some of you are using the e-learning platform, we use, again, another open source product called OpenedX and it's helping us, you know, serve students in almost 100 countries and more than 2,000 students are online and, you know, some have, of course, finished their studies with some are studying with us. But it's a great opportunity for us to be able to use a platform like this to serve students from over 100 countries. For our internal systems, we use a lot of, again, all of these open source, that means we don't have to pay to buy these products, their open source products. We, for managing our human resources time reporting, we use, you know, a product called Orange Charity from our mail servers for looking at, you know, what's happening on websites, we use this, manage individual data, use a church management system, we manage data for members in the congregation of people across India, Bible college students, all of that. We have three instances of ROC, ROC RMS, which we use internally to run projects, we will be using this. And then to manage our content, we use something called Bookstack to manage inventory, we use another product called Snack. So just to give you an idea that we're actually using a lot of different software to help us do a lot of things internally, and then help us do other ministry work. Externally, to communicate with people, we have a church app, which, you know, that's available. We are working on a new version of this, so the old version will go away, the new version will come out. And, you know, people are getting used to working on apps, so we're trying to move all our intellectuals to using church apps, WhatsApp communications is a big thing. We use a service provider for us to communicate. Another interesting thing is, you know, we don't need to buy hardware.  We don't do that in all our all our software systems that we're running are all hosted on what we call as cloud service providers. So basically we just buy the use of computing power from different service providers, and there are different reasons why we use different providers. I won't get into those details, but we run different websites, different products on different cloud service providers so that they serve different purposes. But basically the point is we don't, we don't have to go buying the hardware or buying the software, the operating systems, the computing power. We don't have to physically set up ourselves. We can just go to these cloud service providers, buy what we need, and only pay for what we use, which makes it so easy these days to get set up. We can always change anytime we want. And right now, for example, we're using Google Cloud, this is classroom, Zen and Google Cloud. We have a subscription here, and that's how we do our classes. Lastly, or maybe last two slides, social media, all of your familiar, where we put our content on this on social media, make it available to people. That's that's pretty common information. And last slide, I just want to mention, you know, so there's tremendous opportunities available. As we look ahead, one is, you know, we can, you know, maybe five years ago, or maybe even 10 years ago, we didn't have enough, and we wanted to build something, you know, it was so much of work, you know, if you wanted to build something for web and for Android and for iOS, you had to have three separate code bases, you know, for each platform. But today, technology is simple, where you can write four to once, and you can deploy it, you can run on the web, you can run on any device. And we are moving our church app to that, it's building an app that you can run on any device, just with one code base. It's a great opportunity, it meets our life so much easier for IoT teams. We can, you know, and there are tremendous opportunities available to us with the advancements and artificial intelligence, machine learning, and just some examples would be live language translation. Some of you may have already used it, you know, you can say something in English and you can get it out to our Hindi or whatever, you know, so you can actually use that for our advantage to reach people. We can do, you know, recommendations to individuals or between individuals, we can recommend content, then we can generate new things based on old content. So example, if we want to create a promo banner for a certain event, say like a marriage family conference, we can actually use AI to generate this content for us. You know, it can look at our old data and it can come up with something new, staying aligned to what the data we trained on. So we can use, we can use this like assistance, that means people can ask questions and imagine, you know, we are responding, giving them answers based on our content. So we ask, you know, what is healing? How do I receive divine healing? How do I overcome depression? You know, the system can actually give them very intelligent answers, but based on the content, using our servants, our videos, our books, you can actually respond to that. Now, it's not the best, but it's an alternative, right? The best would be to be able to speak to a person, but in case a person is not there, at least there's some response that people get.   So these are, they're just a few examples of opportunities that are there, how we can use technology and actually serve people in the ministry. Right. So that's it. I'll just pause here and I will, in this open up time for questions, and you're welcome to ask questions on the use of technology, certain technology, or you can ask about anything else, right? So don't limit yourself to this particular topic. Anything else in church, in life, in the ministry, you're welcome to ask us. And all our faculty are here to help you. Thank you. Okay. If nobody's going to ask questions, I'm going to call out some names. Go ahead and anybody have any questions on the topic or you want to ask anything else, you're welcome to do that, please. You can unmute your mic and ask questions or you can type it in the chat as well. Good morning, Pastor. Thank you so much for sharing about church and technology. My question is, if there's a pastor who is not well versed with technology at all, now, how can he utilize the power of technology and get his ministry growing? So any thoughts on that, Pastor? Thank you. Yeah, thanks. Thanks for the question. Yeah. So some of these areas that we've mentioned are very, very simple, very easy to use. For example, you know, setting up social media accounts, setting up a YouTube channel or using WhatsApp. So I think some of these things are easy to learn, easy to use. And I think, for example, if a pastor is not familiar with even social media or using these things that we mentioned, I think one good thing to go about it is to encourage young people in his church or his congregation to take this on and do it for the church, you know. So I think it becomes a great opportunity to engage young people in the ministry and give them, you know, like the, just empower them and say, hey, you do it. And I think, so it would help the ministry to help engage young people in the church. All the pastors to say, hey, you do it, and I'm backing you up. So, you know, young people can set up the social media accounts, they can help in live streaming. So get some, you know, and usually, I would say, the young people are very good in these things. So they can participate and all the pastors who have this as a vision for it and just give them the room and spaces and go for it. And I think that's a great way that, you know, they can do it. Of course, then other things is to reach out to others, other churches, others who have the expertise to help. Okay, Robs, so I think that's Ren. Ren's question is, at every church, if there is a new technology element, have the church, will you recommend it or not? Or would you just stick with what you already are using? So usually, Ren, we try to keep moving, keep up with technology. So we, we have to make the mode. So right now, for example, we are moving, so our church app, for example, let's just give me the church app as an example. Our church app was deployed in 2017, so that is six years ago. Now we are building, we are reworking that with current technology. And in fact, we are forced to do it because our current, you know, whatever platform that we deployed in is actually expiring on chapter 31, 2024. So in one way, we're actually being forced to, and we only thought of doing it, but we're actually forced to rebuild it with new technology. So my answer to your question is yes, we need to keep up with technology. We have to always be looking forward, which means we have to let go of the old, move into the new, and, you know, the opportunities and the challenges are there, and we have to keep moving. Yeah. I hope that, I hope I answered your question. Gert, what do you know? Is there any training required for artificial intelligence? Gert, yeah. So it really depends. Like, for example, all of us are actually already using tools and technologies that are based on AI. For example, when you're writing a document, in Word or if you're using Google Docs, you get auto correction suggestions, all of that is actually AI telling you that, hey, you need to check your spelling, you need to check your grammar. So to use the tools that are actually made available to us through AI, that's pretty intuitive. When we're using Google Maps or, you know, when you're doing online shopping and things are being committed to you, all of that is behind all of that is artificial intelligence, you know, making recommendations and so on. So all of us are actually using it, but if you want to build something using AI, that requires a lot of training. For example, right now, one of the things we're working on is to build a people recommendation engine, that's what I like for changing. That means a person A is a mentor, he has certain skills, there's a person B who's looking for a mentee, artificial intelligence can intelligently max these people and give them a ranking. So this person is 99% close to what you need, this person is 95% close to you and you can make this decision of who. So I'm actually looking on getting that built, but to do that, you need to understand how the math and the technology, so it's both mathematics and how that works behind it. So if you want to build something, yeah, you need to understand it. If you got to use it, it's pretty initiative in your sense. Any other questions? So, Kennedy, how do you handle this? Do you want to ask the question, Kennedy? Good morning. Mine was, I think you've answered my question. My question was on artificial intelligence and things like chat GDP, how you could use that but now I understand, because I've seen cases where people try to link their summons to that, which I think is by passing the Holy Spirit. Why should I use chat GDP or artificial intelligence to make a summons? Well, I think now I understand it better. Thank you. Thank you. Yeah. So, there's nothing wrong when using the tools, but of course, when you're writing a sermon, we have to listen to the Holy Spirit, but we definitely, there's nothing wrong with using the tools to help you search for something to find. Then we listen to the Holy Spirit to do that. Okay, Ren's got another question. There's the media team of APC to develop an app or software technology for the benefit of the church. I think you're saying when you say church, you mean the congregation, meaning the world-wide church globally. You mean the world-wide church, everybody. So, as of now, we have not developed something that other people can use. We haven't done that. Our IT team. So, the media team handles things like the video audio, IT team handles all the software. So, our IT team hasn't done that. But what we are willing to do is, to some extent, share up an audience. The reason I say to some extent is because our people are busy doing the work that we already have. Every week, there's so much work to be done in media and technology. So, our teams are busy doing their work itself. But if somebody reaches out and asks questions or some guidance, we are more than happy to share knowledge, share experience, share learning. But in a limited sense, that means we don't have the time to go and build it for them, because we already have our own work going on. But whatever knowledge we have, whatever experience, we're happy to share it freely. There's no problem with that. But to answer your question, Ren, we have not built something that we can give it up to others. We haven't done that yet. Any other questions or anything? You don't have to. Okay. So, that's an interesting question here from Sanjay.  That's a very good question. If you go to our church website, we actually did a workshop last year on social media. Let me just share that link. So, we have those workshop notes available on our church website. Let me just share that with you. But this is a good question, because our parents and young people are struggling with it. So, here's the link. If you go to our church website, workshops, you'll find some workshops that we did last year. The PDFs with the content that we used on how to address this, social media addiction, and so on, and a lot of good online resources that we can use. So, if you have time, you can go to our church website, download these PDFs, and make use of it. But let me just give you a few thoughts here. So, the fact is, this is a problem, that not only kids, but even adults are addicted. Like you saw there, the second most important reason why people use social media is they just want to occupy their time. So, even adults are like that. You don't even need to double check your phone, go on your Instagram or Facebook, even us adults are like that. So, in some way, even adults are kind of addicted to this, because it's almost like our first response. When you have free time, and I think you do on the phone. So, everybody from teenagers to adults are kind of like that. And then, before we realize it, it becomes a natural response, it becomes even an addiction. So, it is more so, definitely, it's more so among the younger generation, because they are by, yeah, they call them as digital natives. That means they grew up with that. For adults, it's an acquired thing, it's an adaptive thing that over time. So, I think one is we need to be very intentional to separate ourselves from our digital world. If you look in the old times, people used to separate themselves from the world to go away into a time and space where they could meditate, they could reflect and so on. Today, we have to do something similar, but our separation is from the digital world, which is actually more progressive. It means the digital world is with us all the time, like it's on our phone, the phone is in our pocket, it's so close to us all the time. So, we have to intentionally separate ourselves from our digital world, whether young or old, we have to do that. That means de-intentionally leaving the phone. So, we, you'll find in that PDS, we've shared some very practical things that when you come to the dinner table, don't bring your phone to the dinner table. When you're sitting as a family, no, you don't use phones. So, these are simple things that families can adapt, households can adapt. Both adults and teens or youth are intentionally separating themselves from the digital world or have those times when there is no use of media. And then, or, so that's one thought and there's a lot of good ideas in the PDF on this message. The other thing is the time that you do spend, use it in a very meaningful way because not everything online is bad, lots of good things online. That means there's a lot of education. So, a lot of learning that most of us do today is through digital media. Previously, we used to read physical books. Some people still do that, but for many of us, you know, while we're driving, you're listening to podcasts, you're listening to educational information that's building you up. So, the second suggestion is the time that you do use instead of using it or just watching some entertainment and timelapse book for some little bit of time, but spend it in a very constructive way. So, we're not saying don't use digital media, but use it in a very constructive way. For young people or teenagers, if they guide them and say, hey, look, these are some good things you can do while you're online, you can learn things. It's just channeling them in a very positive way to get the benefit of the digital world. These are just two thoughts. There's a lot more in those periods that you could use. Okay. Can you suggest measures to restrict limits of some media usage? Okay. Yes. Once again, I'll refer you to the same periods in our workshops. There's a lot of ideas there, you know, on how families, households can restrict and use of media. So, like I said, you know, you could intentionally, as a family say, then we are having meals, no phones on the table. When we are sitting together in family time, no phones.  So, it's like a nighttime mode. So, you can put nighttime mode. So, then it kind of just tells you, hey, you're not supposed to be using the phone right now. So, between example, 11pm to 5am, you put a nighttime mode setting on your phone, it blacks out everything. So, those are the things. And like I said earlier, the time you do spend online, use it very profitably, do some learning, listening to good podcasts, things like that. Okay. But a lot more ideas in the pdrs, workshop pdrs. Okay, see the other. If someone wants to detox from social media, and the other side is you want to do online ministry, how can we balance both of these things. Yeah. So, see, like I said, technology is not bad in itself. So, the media and technology in itself is, you know, it's a tool that we can use. So, it's how we use it, what we do with it is what we must decide on. So, it's basically us taking charge of our time and making sure we use our time very profitably. So, for example, myself, I intentionally don't have any personal social media accounts that I use. So, I don't have a Facebook account. I have an Instagram account, but I only follow three people. My own family members and, you know, the church thing, just to see what our media team is doing. So, I just, it's intentional. I just stay out of this because I don't have time and I choose not to put time into it. Some people may want to do it. It's their choice. So, I don't have these social media accounts. I almost spend zero time on social media. Maybe half of that.  But just to see what our teams are doing and what we're seeing they work, that's all I do. So, I think these are choices we can make. But I do spend a lot of time using technology when we want to do things for ministry sake. So, the point is, we are in charge. We can decide how much time we want to spend on social media. And so, I would say if it's, if somebody's, you know, finding it difficult, then just cut it off. But do meaningful things on using technology and use meaningful things so that your ministry work can go on. So, it's a choice we can make. I hope it helps. And that's what he reads. Okay. Metro stars. Talking about how to mitigate the cost of managing media tech in a church setup. That's a very good question. So, you know, this is a struggle. So, thank you for asking that question, for pointing that out. This has struggled many of us urban churches have. You know, how much money and how much resources should we actually invest in technology while we are still aware that, especially let's say in our context, the Indian context, there is still a good percentage of people who don't use it. Like, so we saw in the statistics that even though, you know, about two-thirds of the world population is connected, there is a one-third of the world population that is not connected and that one-third is lying in Southeast Asia. That's where people are not connected and some parts of Africa. So, for us, the thing that we have to keep thinking about is, hey, how much resources should we put into media and technology for our own benefit to, you know, to serve our own people. While there's so many people out there who are not going to benefit from our investment in technology, they have to be reached through traditional means like printed books and people going there doing missions and so on.  And actually, the sad part is the reality is the church, I'm talking about the global church, if you look at it, the global church is putting huge amounts of money in media technology. If you look at that, you know, if you look at how much money is going into media technology, whereas very little amount is going into one-third of the people who still need to be reached who are still not connected. You know, so that's a real conscience checker, you know, the question. So, thanks, Kennedy, for asking it. So, there's always that struggle and we have to, especially example, be living in Southeast Asia or living in a part of the world where this is a reality. The Western world may not even think about it because, you know, all the people are already connected or most of them are already connected. Whereas for us, we know that a huge number of people are not connected. So, that struggle is always there. So, when other media team, you know, comes and says, we want to buy a camera, we want to buy this, we want to do that.  Yes, go ahead. We can reach more people, but at the same time, hey, a lot of people will not be affected by this investment. They can only be reached through the traditional means. And so, we have to be careful. And that's something, you know, every church has to decide.  I'll just say, I'll stop with that, you know. Okay, one, maybe one or two more questions. Defina, from your point of view, what are the three important things that needs to be taken care by someone who has an online ministry? And so, I think, you know, someone doing ministry online, a good question, interesting question. Somebody doing ministry online. I think the focus and the priority has always, it should always be cannot. First thing is, is there a way that I can administer the people in person? And online is good. But remember, online is only secondary to person-to-person ministry. But there are conveniences to doing ministry online, there are advantages to doing ministry online, but it can never replace person-to-person ministry. There's so much that happens when you meet somebody person-to-person, you sit across and talk in the table that you cannot do through the online approach. So, we have to be very conscious of it and say, you know, hey, I cannot let online ministry replace what I need to do person-to-person, you know, by touching people really. So, that's one thing I would say we should be mindful of while we're doing online ministry, be mindful of it. What are the three important things that need to be taken care of? So, sorry, I don't want to answer, you know, give you, talk about things that you may not be looking for. Are you talking about while doing online ministry or are you talking ministry in general or are you talking about, okay, how can I do online ministry better? What was, what is the direction of the question? I hope you can hear me first. Yes, go ahead. I just want to know, like, someone is leading an online ministry, what are the three major things that needs to be taken care of? What are the priorities should be like that must be like a main focus as we are leading? Because I believe it's not only a ghost posting contents or just posting some random videos, I believe it's more about connecting with the people over there. So, what are, from your point of view, what would be the three major things that needs to be taken care of? Okay, okay, I understand the question. Sorry, I was going in a different direction. Yeah, so first, the most important thing is I will say keep it real, right? The problem with online ministry is, and what we call, what we call this, what we generally call as an online persona. That means the online persona that is created is very different from who the person is in reality. And this is what is actually happening. So, we have all these big influencers, we even Christian ministries, they look very nice online, but they're very different in reality. So what's seen online, the online persona of an individual or an organization or a ministry is actually very different from ground reality. And sometimes this happens intentionally because they just kind of create this persona, sometimes it happens unintentionally. So my first thing would be, hey, keep it real as real as possible, because the tendency with online ministry is you can do anything, you can pretend to be anything you want online, and nobody will know, nobody will know what reality is. So first thing, keep it real. It's almost like what you see online is what people should experience in person. Don't create a false persona. Don't create a false reality or false expression of what reality is. So that's the first thing I would say. And we have to be very watchful about when we're engaging in online ministry, otherwise the online looks everything looks great. The second thing is while we're doing online ministry, we have the benefit of reaching lots of people, but see how when they're, the personal touch can be brought about that one-on-one connects through online. So I would put that as a very important part of part of doing online ministry is to establish personal connection. So while the thing is there, you know, people can enjoy your sermon, but what does it mean, you know, whom when they connect to, to talk about it, ask questions or take that and apply it to their own personal lives, their personal connect. So this is a big challenge, even which we are struggling with in our Bible college is that, okay, we have students doing online courses, which is nice, but how can we serve them personally? How can we get involved in their lives? Every student is having something different going on in their lives. They're having some questions. How can we answer it? How can we minister to the very person well? So that is an important part. While online ministry is giving us a great opportunity, it also has this drawback and how to bridge that, how to make a person connect. So that would be some third thing that I would think about meeting online ministry. And thirdly, I would say, you know, direct people back, people back to local churches. So, you know, sometimes I hear people say, I am part of a church, somewhere there, you know, some other country, I am part of that church. And I think about how ridiculous that is because that church may not even know you're part of that congregation. So it's okay to connect and, you know, participate in an online service, but that doesn't mean you are part of that local church community. You know, that church you're watching online service is another part of the world. But you need to belong to a local church community in where you are physically connected to serving people. So I would say whatever online ministry we do, we need to guide people back to their local churches. These will be at least in my mind at this moment, three of these topics. Okay, we are out of time. Let me start to see if we can take these last two questions. Anand, about the organizations which are there to connect people around the world with the local churches of course, which connect people to local churches of course. Yeah, Anand, I'm not too sure. I think, you know, we'll have to just Google. I think I would say Google the church near me or churches near me and, you know, they will help you find churches in those areas. But I don't know if one organization can root universally in every part of the world. I'm not aware of that. Okay, so the wrap up for today because we need to get ready for our classes and I don't want to hold that up. Thank you so much for this engaging time. I appreciate all the questions. You can always pick this up some other time. Somebody close in prayer please and dismiss us. Thank you. So if you know you want to close in prayer or somebody, then go as a connection. Yes, Pastor. Dear heavenly Father, we come to you under the name of Jesus. We thank you for this day. We thank you for this time of mentoring our that we had. We thank you for the social platforms, the technology that has developed. God, we just pray that whatever you have given us, the talents that you have filled us with. God, we pray that we will use it in the right way to glorify your kingdom and whatever we have learned through this mentoring art, we will apply it in your life and we will live for your glory. Bless everyone who has joined here in the name of Jesus. We give you all the glory and honor in Jesus' name we pray. Thank you everyone. God bless. Enjoy your class today. Have a good day. Bye.


Hello, my name is Chris Rader and I'm a product director at CenterCode. I specialize in beta testing but I have background in product analytics, user research and obviously I've been in product management for around 5-6 years now. Prior to CenterCode I worked at a company called Western Digital. I handled user research there for most of the consumer products and some of the business products. So they give me a fairer expertise of working with product managers, working with product development engineers and QA and user experience teams. If you do have any follow-up questions feel free to connect with me on LinkedIn. You can go ahead and shoot me an email. I'll try to get back to you as soon as I can. I'm excited to be doing this webinar for product school. The focus of this webinar is about how to take your product from something that's good or average to something that's really great, something that users enjoy, something that really stands out in your market. I work with a lot of companies that are going through say a beta phase building their products so I get to deal with product managers, I get to see where their product is at in early stages and be able to look at products and see how we can make them better. Really quick, I just wanted to give you a background on CenterCode. This is the company I worked with for almost 6 years. They focus on continuous customer-driven product improvement. It's the idea of improving your products using what we call alpha, beta and delta testing. This allows you to bring your market into your product development process, help you shape those products, build those products and tune them to your customer's preference. At CenterCode we provide a SaaS platform. This allows teams that run these alpha, beta and delta tests. This is also what our services use to manage those projects. We have those services where we have a fully dedicated person that actually manages a full project for you and your programs. We have a global network of testers that's over 250,000 people across the world that we recruit for testing. Of course, we have this framework, this way of doing the testing itself. We provide a certification to teach teams how to run the programs. You'll see a nice list here of people that we work with. Some of the biggest names in tech are our customers. There's a brief story about how we work with Autodesk. More than 90 product managers at Autodesk actually use the CenterCode software to validate the designs to put their product in front of customers before it launches, before it reaches the rest of their customers. Roku has been leveraging our services for years since some of their very first products. We typically tend to partner with those high-growth technology companies and those modern enterprises. For this webinar, I want to go through just a sequence of events. These are essentially leading to the challenge that a lot of product managers are facing and then methods and things that we as product managers will do in order to move our product from that average product to something that's great. For this webinar, we're going to cover capturing product KPIs, prioritizing things that we need to improve on our product, and learning about things people like or things that are delighting our users. How will my product or, say, an update to a product be received by my market? Now, I know this is a lot of what keeps us up. We want to know whether or not we're going to be successful if this new release has the right features, if this new product is going to, say, beat up the competition. Will people be happy or satisfied with my product? How is acceptance measured? How are we judging whether or not our product meets the expectations of our users? A lot of times, we'll look at things like the usage or product analytics. This can give us things like whether who's downloaded. It can give us our monthly active users. It could see whether or not that new feature that we're implementing is being used. It could see how long people are using each of these features or how many errors I'm running into or how stable my builds are. Customer satisfaction is definitely one of those things that we're using to measure the acceptance. This is the perception or attitudes that the customers are leaving about the product. So, typically, we'll see things like the NPS or Net Promoter Score for those consumer facing products that sell on, say, Amazon. You'll see things like the Star ratings. We'll also have some kind of ratings on, say, GD Crowd or anything that's using to rate our software. Of course, we have our support volume. This has given us a good idea of whether or not our products are broken or if there's something that's wrong. We want to look at those things like, say, call drivers, but we want to look at our support volume to see whether or not we're hitting our mark or whether or not people are calling in to get more information. Of course, we keep our eye on the product churn or returns. We want to make sure that people are satisfied with the product and they're keeping the product. So, for each software folks out there, it's whether or not customers continue to use the product or they stop using the product. We want to look at whether or not they want to refund the product or whether or not to resubscribe. And then when we have, obviously, the mother of all acceptance criteria, this is whether or not I'm hitting my revenue or my sales goals. Now, these are all sometimes metrics that we're looking at or categories of metrics that we're looking at to understand whether or not our product is accepted by our market. And of course, these are common ones. These are not necessarily the full list of things that we're using to judge acceptance. These are just some of the most common ones. Now in a world of product development, in my past that with a lot of product managers, some that aren't willing necessarily to listen to the data and are more willing to take the leap themselves and this concept of let's wait and kind of see what's going to happen after release rather than going with the data that I have here. This is the predicament that a lot of product managers or people providing data for product managers are sitting in is that how much of this data can I trust? How much is accurate? But for a lot of product managers, we should have a way to be able to predict how successful we're going to be. So can we predict the product success? Can we look at our product in a state inside development and see whether or not we're going to be successful before we get to reach our market? So we're going to hop into our second section which is about capturing product KPIs. We talked a little bit about the ways that we measure acceptance. These are the things that we can capture in, say, in development to give us an idea of how well our product is performing. So here we have essentially just quarters sitting at the bottom. So this looks like it's a two-year span. And modern product delivery model. So this is the idea of building a product over a period of time. So we take these different phases. So we're in development. Obviously most of us are working in some kind of agile framework, but we're continuously developing. We're getting QA involved. We're testing. We maybe have some user research going on. But just before we launch the product, we're likely going through these two different phases. It's that alpha and beta phase. It's when the product is almost ready to release and we have all these moving pieces ready to go. And we want to get a test. We want to throw these into real users' environments and get a sense of how this product is working. So after we launch, we have all these iterative releases where we're looking at adding some new features, getting some more improvements, getting some more stabilization software improvements in there. So you can see ideally we have these two alpha, the alpha and beta phase, that we have a chance to see how well the product is working as all components are added together, as it's essentially a release candidate for our product. So during that time, and from what we've seen, it's in a code in our industry, and what I've experienced myself, is that here's the three most common ways of getting a sense of how well your product is performing during those tests. We have essentially our net promoter score and star ratings, which are things that we typically capture, say at the end of the project, say a beta test or an alpha test, and we're looking for how our users are receiving this product, what is their sentiment towards it. So for net promoter score, we're taking that likeliness to recommend. We have a scale of basically a negative 100 to 100, and anywhere in that range, we could get something, for example, there is a 30, and that would tell us what our net promoter score is. The calculation is based on promoters and detractors, so it's taking the difference between those and giving you a score. Star rating, obviously closely related to the Amazon star rating, but it's essentially just that mock review of the product. So it's a scale from one to five, basically how satisfied or dissatisfied are you with the product. And you typically see this in a form of an average, and most of the time we'll have some kind of decimal associated with this, well, like in this case, a 4.2 out of a five point rating scale. And the last one is essentially a, it's not necessarily a score, but it's your issues that were identified on your project. And it's giving you a count of the issues that were received during testing, which of those things, or what counts are we looking at, by severity, how important are these things that I need to pay attention to. So now obviously I want to use those three metrics that we just looked at to get an idea of how well our product is performing, but we always have this influence on the accuracy of the data. So I have a lot of product adventures that will come up, and they'll ask, you know, I want to predict, you know, what my NPS score, what my star rating is going to be. A lot of time NPS scores and star rating are the most common metrics that product managers will use to dictate or to judge their success outside of revenue and sales, obviously. But this idea of NPS being more holistic than something that typically happens on a beta test. When your product is launched and you're capturing something like a net primer score or star rating, it's including a few things that we're not testing necessarily in an alpha and beta test. A lot of times you have things like a marketing experience or a sales experience of a support experience. A lot of times a customer will have to go through purchasing of a product or getting support on a product. A lot of times that's not tested, so those things are not influencing our beta scores. Another thing influencing the accuracy is whether or not you're providing the product for free or product subscription for free or if they're paying for it. A lot of times this is going to end up biasing usually positively the users as they are rating the product. Things like your product state, a lot of times there is some cushion between your beta test and what's going to be released. Obviously we want to address anything that's going to impact our scores, but then that puts in a question, how accurate is the information, something like NPS for star rating, if I'm going to fix some of the things that I ran into in one of these early tests. So we always typically recommend when you are running these tests, run multiple projects in order to find the issues early, fix those and then eventually you get to the point where your beta test is essentially your release candidate allowing you to get a more accurate number. And then of course your target market, who should be purchasing the product when we talk about recruiting for a beta test most of the time if it's not your actual customers. You're making estimates of who should be buying this product based on customer needs. But a lot of times in a beta test you're recruiting based on those characteristics, but they're not always the typically the people that end up buying the product. It's just, you know, we're trying to personify what our target market looks like. So we try to recruit for those people. So these are all the things that could potentially impact the accuracy of those net promoters scores or star ratings in a beta test. And remember our goal is to identify metrics that which we could predict the success of our product during development rather than after development. So I hope that advice helps the idea of capturing those product KPIs during your beta tests, making sure you do your best to get that information as accurate as possible by recruiting the right target markets, by cleaning some of your issues or fixing those issues before you get to essentially what you'd like to treat as your product API version of a beta where you're just trying to see those ratings beforehand. Of course you can capture things like, you know, usage analytics and whatnot during those beta tests, so that should also help you in solving that problem of how well this product can be received. Next, I want to talk a little about prioritizing what we consider to these fix and improvements during this pre launch phase. So ideally we will be able to address some things beforehand and hopefully early as possible because we can't make many changes right before we launch. We don't want to push back those dates unless we absolutely have to, so we don't like to delay those product launches. Sometimes that first to market strategy is extremely good for us, but we also don't want to launch with something that's going to really impact our brand or negatively affect our brand image. So let's get into prioritizing these fixes and improvements early on. So I get asked this question pretty often amongst product managers, but can I make a difference in essentially what's the last few minutes of development? So in order to do this, we need to take a look at what we have to work with. So if we have that net promoter score and that star rating that are those product KPIs that we're capturing and we have a list of issues and ideas, things that people have been submitting to us along the way in those alpha and beta tests. Now, you can kind of see that the list of issues and ideas are obviously impacting or affecting that net promoter or the star rating. It's essentially the qualitative data that net promoter score and star rating is a number. It's giving me how many people feel a certain way about the product. So I have, you know, the average ratings and then the list of issues and ideas are the things that are driving those scores. So I have issues that are typically, you know, detracting my scores and then I have some ideas that are going to do that, basically things missed or features that are missing from the product. But what I want to do with that list is I want to see what's actually driving my score. So I want to take a list of what's important to me as a product manager, what's important to my users and then I want to see how popular those things are. So for example, what issues are receiving a lot of attention? What are the things that are going to cause support calls to go up or tickets to come through? Or returns? So we take this idea of what's important and what's popular to identify what's going to be impactful in my product. This is essentially a way of prioritizing that list of issues and ideas in terms of these two components. Now at center code, when we run our beta projects and we evaluate these products, we take these and we turn them to numbers that helps us prioritize based on a figure. So we have at center code this idea of maximizing your test results. So you can see in the top left corner, the top left box, we have recommendations. So these are the things that are the top things that we need to fix. That's not all the issues, it's only 18% of them. So that 12 is only 18% of the total number of issues that I have. But it actually equates to 76% of the impact. So of those 12 issues, they're the most impactful, meaning they're the most important and most popular. So that way I'm maximizing the attention I have or the efforts that I put into development by hitting those things that actually are meaningful or like we say impactful. So as you get closer to the end of your launch, you wanna make sure you're focusing on the things that are impactful, not necessarily the huge list. If you have 100 issues that you're looking at, you don't have to fix all of them. The truth is you don't have time to fix them all unless you're going to stop your release. And even then you're probably still gonna be chasing issues the whole time throughout development. So this concept of really identifying the things that are going to drive your score up and making sure you reduce the things that are driving your score down. So I know it wasn't a very long section, but the concept of prioritizing based on those KPIs, you wanna look at what's causing those scores to go up. But the idea is that you can get a judge of how successful you're gonna be by what things are driving those scores up and down. And it gives you something actionable. You can take that list of what I need to fix or what I need to improve in my product and you can change them before release if you want your score to go up. And again, we're talking about this concept of taking something average to something good or great. So next we go into this section that's really learning about what's working well. We say delighters. We wanna identify what things are working well in my product. So did the users, the customers, like what I built? So I've heard this saying a lot, but the concept in the past was, if they didn't say anything about the product, they didn't submit an issue, they had no ideas on it, that it was good news. The users liked the feature, or the onboarding was simple. If they strictly didn't say anything about it. So this concept has been challenged as of recent. At center code obviously we see a lot of products go through our processes, but this concept of we can collect whether or not things are working. We can collect that good news. We don't have to take silence as a sign that something's working well. So pushing this out there for everyone as they push their products through those alpha and beta phases of testing, try to collect things that are considered praise. What people like, what's working with the product, or what do they enjoy? This gives you a sense of how well you met those expectations, or how well those features are working, or say you designed a new onboarding experience. How is it being received? Is it simple? Is it intuitive? We don't have to wait for no news. Let's ask for what's working well. And this gives you an idea of a list of things, of positives, things that you can go to engineering with, say, hey, you did a great job. Things you can go to marketing with or sales with to give them an idea of what's working well. So being in the space where we help product managers build the products, we want to share where we typically see praise being used. A lot of times, people use praise in the questions and answers. So for example, you'll see questions and answers on Amazon. And it's what features they liked, or how they're using the product specifically. So they can get ahead of some of those question answers by things that people were enjoying rather than a list of things that aren't working. We see teams use user-generated content, or testimonials about what features they like or how they're using products. It's a great way to get content out there. And it's early on, so you can have a quicker start to your marketing strategy by having this information. You can use the praise as a marketing confirmation about your current strategy. You can see what users are liking, what they're saying about it. And you can use it to say, you know, whether I'm on base or off base on our current strategy. One thing that I love to see is customer stories. When you use praise to tell the story of how a user was using the product and what they specifically liked, it's more relatable. You let the user basically speak for the product and saying, this is how, this is what they liked about it specifically. Using those customer stories can be extremely helpful in sales calls or sales meetings when you're talking to prospects. But those stories really help you understand what's beneficial for the customer. So we wanted to recap everything we learned here. Using that beta test to capture those product KPIs before launch, give us some confidence in what we're actually gonna be launching with. Give us, you know, basically a temperature of where we're at using impactful issues and ideas to judge what things we can fix or address before we go to launch and how we can leverage praise, how we can use what people like in terms of the product experience and how I can leverage that to get more customers or tell better stories and reach my revenue goals. So one thing I kinda wanna end with was this, in the concept of going from an average to a broad average is some data that we have collected in a lot of projects that we've ran in 2020 for product development. So this is probably gonna look complicated to a lot of people, but we have two charts here. The left one is NPS or Net Promoter Score and the right one is Star Rating. And what we're looking at is the percentile rank of Net Promoter Scores and Star Ratings. And really what I want you to focus on here is these gray areas, the gray bars in between these two charts here. And you can see the text here is indicating that this gray area is where 50% of projects are. So if you're getting an NPS score between this negative three to 50, you're sitting at with basically average, this is where most people are at. And on the Star Rating side, between that 3.8 to 4.5, your product is average. So looking at this really gives us a good idea of how we can leverage those improvements that we've identified, those things that we're prioritizing to say, okay, if I were to adjust these things or implement these things or improve these things, could I make my product great? Could I beat out some of these other products? Could I be better than my competitor? So we don't typically show a lot of this information, but these are great metrics to look at. You can grab a screenshot and use it for your next beta test or your next test that you're running to get an idea of where you stack up against the rest of the industry. So I wanna say thank you guys for the opportunity to listen to me, to let me go through my presentation. Of course, you can connect with me on LinkedIn. Happy to answer any any questions or just chat about some experience that I have with product management. And I look forward to doing this again in the future. I appreciate all of your time. Thank you.


Now he can charge forward, he slips it through for Carrera. In behind lot broken, Bradford City won, Crawley Townhill. The water fantastic goal this is. Win the ball, high of the pitch, Tariq right, gets it in the little number 10. William, William goes from right, right to left, they pass, turn about his own brother before, water finished, that was. Cool, calm, calculated, check the keeper, fantastic goal. Stewart's confident, the world above, the water fantastic goal. The pass is perfect, the run was perfect, water finished by the way, fantastic. It was Carrera who was provider to right, who finished it off on Tuesday night, roles reversed this Saturday afternoon. And what a picture that was, watching that goal go in. The cut behind the ball, wait up, fabulous, it was a wonderful finish. To just dink it over, Bolton, that takes real quality. And just to watch the lift from the cut as the ball floated into the back of the net. What a sight, brilliant to see you here at Valley Parade.


Welcome. I'm excited. I'm Ed Regi, and I'm going to show you how to get everything you need for the upcoming AIN Global Virtual Conference. That's right. I know you're excited. I'm excited, but I want to make sure you have all the information so that you could get everything conference. So let me share my screen and I'll explain how to do it real quick. I'm going to share my screen right now. And I have a browser. You could use any browser. Remember, everything you do for the conference is found on the website, everything. So just make sure you go to our brand new website. We just launched about a month ago. It is applied improvisationnetwork.org. Just go right to that website. And what you want to do is you have to sign in. Now, hopefully you've registered ready. If you didn't register, you would click the register for conference. If you didn't, that's where you register. But if you did, scroll down to the quick links and you want to click on conference schedule, conference schedule. Now, when you're in conference schedule, it's going to ask you for a username, which is an email and a password. That is the one that you used to register for the conference. I'm going to put in mine right here for the demonstration purposes. And I'm going to log in. And as soon as I log in, you're going to notice two things that happened automatically at the very top up here appears this new tab in the menu. It says conference schedule. It gives you everything you need every day, every session. But if you didn't find that, you can also notice that right here, now there is a conference schedule tab that has more information beyond the username and sign in. Once you get past that, you could scroll down. This will be up to date. Every day will be updating this landing page. You'll just click conference schedule. You'll always get it. If there's any additions or changes, this is where we're going to put it. And then you have the whole schedule. You could just click around on any date. You could do it that way or you could go back to the conference schedule tab at the top right and click on any day you want. Now, here's another trick. Let's say you're trying to find workshops that are presented by a presenter you want to hear from. I'm going to search anything in here that is presented by Kat Coppett. So I'm just going to put her last name, see a K-O-P-P-E-T-T, and I'm going to search that. If you're logged in, guess what? You could find everywhere she's in the schedule presenting. You don't want to miss that. I know Kat's going to have a great presentation than everything she does. So you just click on that and there you go. You found out that she's presenting right there, pulse check at that time on that date. It's real simple. If you have any questions, don't hesitate to of course go on the website, email us. And Anna, our administrator, will take care of your needs as quick as she can. Thanks so much. I'm looking forward to seeing all of you at our 2021 virtual conference.


I still love watching the show and I will always blurt out the answers, I can't help it. I'm Julie Sloan-Brandon and I am a professor of English at Jacksonville University. I'm here because of Jeopardy, I suppose. Tell us about the conversations you had with Alex Trebek while the credits were rolling. People keep asking me about this and I honestly don't remember because you're just trying to process what happened and a lot of times Alex will talk and you just end up smiling and nodding a lot because you're not really sure what to say. Past contestants have said the most nerve-wracking part of being on the show is coming up with interesting personal anecdotes for Alex Trebek. Take us through the screening process and the questions you were asked prior to taping. The screening process, there's a lot of questions to fill out and that was the most difficult part honestly is coming up with something unique or interesting to talk about yourself and you really have to rack your brains because when you want to think of something, it goes away. So I enlisted the help of my husband and my children to try to come up with something. So yeah, that was actually harder than anything else. One former contestant said, you remember everything you get wrong and almost nothing you get right. If this is true, tell us about some of the questions you got wrong. I think the one that will stick out to me the most isn't necessarily one I got wrong but one that someone beat me to it. I teach the Epic of Gilgamesh every semester and I love teaching it. It's a lot of fun. The students really like it as well. On the ride from the hotel in the shuttle to the studio, many of us were in education and we were chatting about the things that we taught and what we really enjoyed and Gilgamesh came up and I had said that I really like teaching it and we spent quite a bit of time talking about it. So when one of the questions came up that was about Gilgamesh, I was like, oh I got this and I got beat to it on the buzzer so I'm pretty sure my students will not let me live that one down. Former contestants have said being on Jeopardy has changed their view of the show. Some can no longer watch the program while other former contestants still watch but no longer have the urge to shout answers back to the television. Do you still watch the show and how have your views of the program changed? I haven't changed anything. I still watch it when I do have time. It's not always convenient given our busy schedules but I still love watching the show and I will always blurt out the answers. I can't help it. I'm so glad I did it not just because I was lucky enough to win and I felt like I'd accomplished one of my life goals. So, and that's it.