or go to your Facebook page and we'll just go to it from there. So go to your Facebook page and we'll get to the ads manager from there. All right, cool. Yeah, as long as there's an example that everybody can kind of focus. These are pretty sharp folks here. So OK, cool. We're here. Let's just click on on C more right there to the left and we'll see your ads manager and we'll we can get to it from there. And even though I have different business pages, is there different? Is there one ad ads manager? There's one ads manager. But what I want to do here is see if you have a business manager. You want to be running everything out of your business manager. So let me see what you have going on over here. Click on the dots to the left. And let's just go to business settings. So you'll see. Yeah, there we go. Business settings, you can close that out. OK, so you have you have these two different business managers. I guess just choose whichever one you want to work out of. And we'll build out of that one. Well, so I mean, I don't understand the distinction. Between them. So this one says I have zero pages, one person. The other one, two pages, two people. Yeah, maybe click on that one and maybe make our default one. OK. So what I what I normally do on this first call is really just really break down this entire back end of it and have you bookmark the most important tabs that you'll ever click on because because back here, there's a bunch of stuff going on, but there's only a few things you'll ever need. And so what what I'll have you do is create a folder at the top. And we're going to just dump a bunch of bookmarks in this folder. So your bookmarked part right there at the top somewhere. Let's create a folder and just name it ads manager. Cool. So. So let's go. I never created a folder. Let's go to yeah, bookmarks. And then you should see Mark manager. Yeah, go to bookmark manager. See if we can create a folder, other bookmarks, bookmarks, bar, maybe yeah, those three dots add add new folder right there. Perfect. And then if you can't, yeah, ads manager. OK, perfect. So we got it there. OK, so let's go back to the to the business settings, to that tab, the ads, the business manager tab to the left. Yeah, right here. OK, so yeah, those are this is the this is the page that you want to kind of make your your default business page. So the bottom left, go to your business info and just give that. Yeah, go to business info at the bottom and let's just rename this. Right now it's Chris Ness. Let's just rename that hit edit and maybe maybe make that dream key or whatever business you plan on running out of this. And then see in the primary page, see if you can click search and just type in your page and see if it pops up. I have two pages. I have the dream key consulting page, but then I also have one that I made out of like, I don't know what's better. This one has this one's my personal page. So it doesn't matter, right? Yeah, it doesn't matter. Time tied to something. And then later on, you can always put a profile picture there. And then in this right here is the most important. So market, you can you can. Yes, you could bookmark it. Just name it business info. Put it in that in that ads manager folder and then just name it business info.  A lot of us used to just leave this part blank, but you want to fill it out now. You want to fill it out and then you you don't need tax ID and that legal name doesn't necessarily have to be an LLC. Like if you guys, you know, Pierre, if you guys don't have an L, it doesn't have to be just any random name. But but for sure, the the address, the phone number, the website. And then as you scroll down, make sure you verify your email. So so I have to fill out all this stuff, the address and everything. They want for sure, for sure. You don't have to do it now, but but for sure later. Yeah, I'll do it later. And then right below, you'll want to verify your email as well. So this right here, a lot of us, again, before in the past used to be able to leave that blank, but but not anymore. Now you have to. Should I use info or like my name? I usually use that. That's good. Like I have support, you know, in my support at so because I have a few different ones, but I guess is the general one. Cool. So this is this is what you want to confirm for sure. So click save and then verify that email later on. But this is this is business info. Now, let's go back up to what we'll do also is let's check these ad accounts. So let's let's click on ad accounts to the left and let's just make sure that we have. OK, so this is where you'll you'll want to create a new ad account. Yeah, create create a new ad account. And then what I do is I'll name it the same. So dream key consulting. That's what we name the business manager. That's what we'll also name the ad account. And that's what we'll also name the pixel dream key consulting. So OK. And then there you can hit the drop down. There's a ton of time zones, man. It might take you forever, but to find New York, if you can. I thought it was minus five, right? Huh? Isn't it here minus five? I passed it. Yeah, I was up. OK, I'll do it later. Yeah, that that part you could probably probably do later or maybe just go off of off of Los Angeles time. I mean, it's up to you. I mean, this this isn't a really a make or break. It's really just OK when we set the ad and we set it for 9 a.m. It's really, you know, noon your time, for example, you know what I mean? So this is this is not the most important. But you can always change it later. But go and click next and then and then just go through. And then you may want to just bookmark this and just add payment information later. If you want to do that, click on next. All right. Yeah, I think my headphones that I think so. So click on next. Yeah, click on next. And then my business and then you'll click on create. And then you want to bookmark this page as well. So this is your ad account. So go and click on your name at the top left and then manage ad accounts to the bottom right. So check that circle and then bottom manage ad account and go to a sign. OK, cool. So.  Click on the one to the right and go to go to bookmark this one right here. Bookmark it from here and just name a business settings. So and then also always make sure this one. Yeah, go to bookmark this one and this is business settings. So we're going to just put a handful of bookmarks in there and I'll walk you through the other side of it all. But this is just starting from the basics, manage knowing exactly what to click on and what's important and what's not. But go back to ad accounts to the left. So that ad account should be should be fine. And OK, so your name is connected to it. Perfect. So just click on click on connected assets right there towards the middle connected assets. OK, so see if you can add an asset here. Sometimes you can add your pixel to this. Sometimes it's on the pixel side. Yeah, so we'll do it on the pixel side. So excellent here. Yeah, so you bookmark this page, right?  Yeah, this this one business settings. Now bookmark this one ad account. So there's your ad account. Yeah, bookmark this one ad account. This ad account, ad accounts, ad account. So whenever I mean again, I don't know it all, man, I don't know it all. But I know I know I know a I know a shitload when it comes to this platform, man, but sometimes every now and then there's something that that may come up that's super random and you'll have to reach out to Facebook. Whenever that happens, that number, that account number, 791, that's what they're going to always ask for. All right. So they're going to always ask for that ad account number. And that's that's the number right there. OK, so now to the left, Instagram account. If you have any Instagram accounts connected there and and that's kind of basic, but the data sources is what you want to want to click on for sure as well. The data sources click on. Yeah, you're fine there. Is that your yeah, that's your ID. OK, so click on data sources. And then now what we'll do is we'll go to and click on Pixel. See if this pixel is even even up. So go to and create a pixel from here. And yeah, go to and click on ad. And then what I do too is yeah, I'll name it the same dream key consulting. You could put the website there and then just click on click on continue. Is this dream key consulting? That's it. Yeah. Actually, well, that that would be your website, but that's fine. We're not going to we're not going to set that up right now anyways. So what you can do is you can. Yeah, why don't you just set up? Let's just put it on one page for now. So just go and click on set up new pixel now. And we'll go manually add the middle one. And then go in and just copy this this code. Yeah, click there and then click continue. And then you want to make sure everything over here actually go to click. Click on click on back. Go back and then just scroll down a little bit. So scroll down, make sure everything is blue.  There we go. And turn back on. OK, cool. Now hit continue. You guys phone. I'm recording it. So then now hit now hit cancel. And then now just take that code. You just copied it. So now let's take it to Cartra and we'll just put it on a page for now. Just so Facebook can read it. So let's go to Cartra, open up a tab to the left, Cartra, and then just go to pages and add it to a add it to a page. Should I pick something that I'd want to do like an ad with or? Yeah, for sure. Put on your opt-in page or your or your squeeze page or your landing page. Oh, I feel like I have all these things. Like a strategy call, I guess, right? I mean, yeah, I mean, it's going to go on every page, first of all. But for now, you can just put on a weekly role play to sign up. Yeah, that's fine. Cool. OK, so we'll come in here and then all we're going to do is click on settings to the left and go to tracking code. So you'll come in and. Yeah, you'll want to and then from from this point on what you can do is you can just simply come into this page, copy that pixel and then apply it from there. Or you put on every sales page or squeeze page, anything that should be OK page. And I put this code into the head body. It's right right below. So if you scroll down, you'll see Facebook right there. All right, there we go. Facebook, abstracting code. So I paste this on apply and I'm done. Yes, click apply. So so from this point on, you can you can just come here and copy that entire code and then go and put it on another page. But let me ask you, I'm asking this. Yes, if he hits if he hits on the sites tab and just and just export it, but it just wouldn't automatically go on all the pages like hit on sites on the top. You can try that. But I know if you clone the page, then for sure, it'll come over that that pixel, but the sites, I don't know if it I don't know if it does with the sites. So go go on the sites. I want to show you. Let's try that in the sites. And then on the other side, sorry, come down, come down to go back to the settings. I'm sorry. And you see where it says the SEO parameters? Hold on. OK, now it styles them. I know where it is. Just come down to the slides. I'm sorry. This is not here. Yeah. What are the reasons? I've never been to the sites, but I think it's the sites where you're talking about where you can export it, right? You know, I'm going to probably put it on to because onto all the pages in that site. Right. So if I have my dream key consulting my main website and then I hit assign, the page was successfully assigned to the selected site. Oh, but you want to you want to export this? You just want to just export the SEO parameters only. OK, I got you. Yeah.  OK, that makes it really cool, man. Really, really cool. I got to clean up my cartridge anyway. So we don't have to like that. We don't have to copy and paste into each page. So in the dream key site, everyone will just automatically get the SEO parameters. So right there at the bottom, apply to all pages in the site. Is there anything that's down that you have? Yeah. Well, you could what it is that you want to do that because let's say you don't want the SEO you want the SEO you wanted on every page. Gotcha. Like if you didn't want to help there, so you didn't want certain things on certain pages, so that's a really cool way to just like really cool, really cool. There it is there, man. Really good. OK, cool. So so say progress, publish live and let's let's open up this page. So let's let's let Facebook read it for the first time. Read that pixel for the first time. Open up Facebook. Publish. No, no, go back to Cartra. Go back to Cartra. So so say progress, publish live. And I did it, so I published it already. OK, publish live and then grab the link and then just open it up in a new tab. And you have that. Do you have that you have that Facebook pixel helper, right? On in the in the plugin area. Do you have that installed? I don't know. You got that on your end, Pierre. The yeah, yeah, yeah, yeah, that's what it was. It usually be at the gotta get that plug in so you could know when it fires Yeah, so go ahead and go to Google, open up another tab and just go to Google and just install it real quick. It takes two seconds. So just search Facebook pixel helper, Facebook pixel helper. Yes, actually go back to Google. Let me just type it up here. Yeah, Facebook pixel helper. See if you can get it from there. Normally, it's right here at the top. It's the Chrome store. Yeah, perfect. So click on that one and then just install it real quick. All right. Cool, cool. So you'll see it here at the top and if anything, yeah, go in. Actually, that doesn't matter. So go back, go and go back to your cartridge page, refresh it and then the landing page. This one right here, refresh this page and then go and click on that little hammer looking thing next to the zoom icon in the plugins, that little looks like a hammer to the right. To the right of the zoom, right there, right there. Yeah, click on that and you should see that pixel helper down here. OK, so go ahead and pin it, but there goes your pixel. So you know, that just lets us know that the pixel is good. So now let's go back to what's that? All right, pin it. Drag it over. Click it again. Click it again. Just click the pin. The pin. Oh, yeah, the pin. OK, there we go. OK, cool. So your pixel is good. We're good. So now go back to the manager and let's go ahead and or the business manager. And so now here what we'll do is we'll go in and click on add people and go to and add yourself to click on add people to the right there. And then just go to and add your name and then and then give yourself full control, manage pixel bottom, bottom one right there, a sign. OK, cool. And then what we'll do also, we may be able to do it now. You may have to add payment info if you haven't already, but let's let's click on add assets. There is payment info in there. I mean, I have some. It'll let us know right now. Actually, there you go. So yeah, you can still add it. So go and click on it. You're just adding your account. So so before again, you didn't really have to do any of this stuff. But now everything has to be matching the pixels tied to an ad account. Someone's tied to an ad account and everything is set up here. So custom conversions will get into that part. I'll have you bookmark it from another page. I'll have you bookmark pixels from another page. But now scroll down to the left and now the last one over here is brand safety, which you'll want to integrate your domain with Facebook. So click on domains and then where do you have actually right now? You have you actually have that website forwarding to Cartra, right? So you're going to have I changed it in Cartra. I watched your actually that's how we found you, right? Because I was up here. I changed it in Cartra. I have two domains that are called careers.com and dreamkey consulting.com in Cartra. Perfect. Perfect. So which one will you be running ads to? Both of them. So should I add them both? Yeah, we could do them both. So let me show you to do this. So go in. You don't you don't need the www. Actually, it won't take it if you put that. So yeah, take that part out and then just the URL. And then did you get that through GoDaddy or Namecheap or where did you get that one from? Oh, daddy. OK, perfect. So let's log in to GoDaddy. Oh, geez. And let's just Facebook is going to give us a piece of code here or just a link that we'll need to integrate over here. Let's see, hopefully. Pierre, have you have you done this part, integrate the domain? I was just about to say, man, that, you know, I'm I'm pretty good around the ads, but this is very helpful and you definitely know what you're doing. Good, good, bro. Good. I appreciate you, man. I appreciate what you bring into the table. Yes, sir. They carry new. So let's go to that domain. OK, yeah, there we go. So we'll go to DNS. Yep. And then now what we're going to do is we're going to go back to Facebook real quick, the business manager. So let's just go back to that real quick. And as you noticed, you you clicked on domains to the left. You entered that URL, right?  And then it looks like this. Nothing happened. Yeah, right. Refresh it.  And you don't even know. But until you refresh it, then here it is instructions. So this is what we're looking for. So now copy number two. Yep, go and copy that that URL. And now we're going to go back to GoDaddy and we're going to create a text file. So just click on add and then hit TXT. So hit the drop down. Txt and then the host, you're going to put the app sign. And then go in and paste in the value to the right. At Facebook. No, no, no, just the app sign, just the app sign. OK, that's the host. Yep. And then the value go in and paste. OK, OK, cool. So let's save this and then we're good over here. So now let's go back to Facebook and then we're going to click on verify. You may have to do it a few times, but we'll see. Click on verify. OK, scroll down, verify again. Scroll down. It's not let me scroll down. You should. Yeah, maybe. There you go. Verify again. OK, X out, verify again. Maybe I should I refresh on GoDaddy or anything? No, just go to verify. OK, work. Yeah, it takes a few times. So now refresh this page that red dot at the top will go green. Better call Chris dot com that red dot. So we're looking for that to be green. And we're good. This is one of those people charge people two grand a month for it, right? Yeah, bro. That's and then that's what people get. But now I now that I learned it, I'm like, shit, everyone needs to know this themselves, right? I don't. Yeah, so once you know this stuff, bro, you don't need anyone. I'm sure there's people that still want to just like write a check and have it done for them. Oh, yeah, for sure, for sure, for sure. I'm so this so this is good. So it's so that's working out. It's got a green circle. Yes. So we're good here. So go ahead and click on connected assets. Let's see if we need to connect anything, which I don't think we do. Click on add assets right there to the to the right. OK, so go ahead and go ahead and add. You don't need both of them, but add.  You might as well. You might as well. If you're going to be running ads from both of them, that's fine. So click on done and then you can do that other domain real quick. If you want to, since it's pretty fast, just add click on add at the top to the middle. Oh, yeah, that's right. Let's just add that other domain as well. So this right here, Pierre, man, this is where with the whole Apple iOS update and all that, you know, back and forth with Apple and Facebook. And that's why Facebook's making a lot of these changes. This is one required part where this is add. This is why I think yeah, my my account got shut down. It actually shut down right now because they yes, they push this update. Yeah, because because maybe a lot of your business info may not be there.  Yeah, you may not have because none of us really did that in the past. I didn't do it. We should follow it, you know, because it wasn't required in the beginning, right? That was normal. Yeah, now it keeps getting all my accounts are shut down. Everything is red. Yes, it's setting up all this and then it's also setting up your two factor authentication. Yeah, that's the other thing I was about to do, too. So do that and then and then set up all this as well. Your business info, tie your pixel to your name, your ad account, tie it, verify the domain. So yeah, little random stuff like this, man, is it's good stuff, man. Thanks, man. Yes, sir. So yeah, hit refresh a few or verify a few things that make the biggest difference. Yes, bro. All right, we're good. We're good to go and then I'm going to refresh this page and then go to go to bookmark this and just name it domains that way you get to this right away, not that you'll need to really get to this in the future, but at least you have a bookmark domains. OK, cool. So now we're we're good out of here. So we bookmarked we bookmarked ad accounts. We bookmarked the domains. We bookmarked just the overall page for business settings. Let's see if your name pulls right here. But then, yes, they're going to choose both of them. So what you'll do later on, like, you know, whenever you get a minute is just come back in here and add all the business info that's all you need to do now is just is just make sure you feel that in the original original page that we look the first page to the left. Yeah, to the left and down business info. So if you got you have business info at the very bottom, business info. Yeah, OK, so so right there, just fill in all that stuff. And yes, no problem, that email. OK, so now let's go to the top. Let's hit the dots. Now we're going to just bookmark a few more things and we're pretty good. But that's my looking for the dots at the top, the top. And then let's go to let's just start with the as manager. Let's just go to the as manager. Let's let's bookmark bookmark that real quick. You'll see at the very, very top or right there. Yeah, as manager. And as you navigate through the through the platform, as peer peer knows this, man, as you're kind of just moving through, sometimes Facebook will have you in a different account. Like sometimes they'll have you in your in the default account, which may be you'll and you'll see it here in the top left. You'll see. So right now they pushed us to dream. They pushed us to dream key consulting, which is the one we want to be in anyways, but sometimes if you hit that drop down, sometimes you'll be in the other account. OK, and so and so you'll be sending stuff up and you're like, holy shit, I'm in the wrong account. So when you're doing like a screen share, like if I'm teaching somebody something, you got to make sure and bring it off the screen and make sure you're in the right account because you can be in somebody else's account or the business. Yeah, man, peer knows. So bookmark this. Let's name this one ads manager. So this is your ads manager. This will you'll be running your ads from out of this specific account. Dream key consulting. So that's ads manager hit the dots in the top left. And let's also go to audiences. Over here is where we'll start creating, you know, all your custom audiences, those who are watching your videos, those who are landing on your opt-in pages, those who are actually opting in and landing on your thank you page. We'll be creating custom audiences around a bunch of different pages and videos. So just go ahead and let me just set one up real quick right now. Hit create a custom audience because you probably have a ton of random videos on your page click on. And here's the deal about about these custom audiences. Do you create a lot of custom audiences, Pierre? Like, are you do you have this part really? Yeah, yeah, yeah, yeah, this is something I do. Yeah. What do you really focus on the most? Like, is it is it website? Is it customer list video? Like, what are you trying to create audiences around? So I do a lot of like, I focus more on like the videos. Perfect. There are a lot of videos and then try to retalk to the people that watch the videos and percentage of the videos and stuff like that. Perfect. Perfect. That's really, really that's the most effective for sure. That's that. So that's one audience or those are many audiences, but that's one section you guys will really focus on, especially with with J-man, like as you're putting out videos on listings on an open house coming up on on a seller guide that you may want people to download. As you're putting out video, man, you for sure want to build a custom audience and retarget everyone that has watched a video. But as you go to website, that's where really the the audiences are really, really important because that's when you start creating custom audiences of those who who opt in and land on your thank you page. So if J-man is running a running an ad on a listing, I go to the landing page. I opt in, I then land on your thank you page. Right. That's a website. That's a custom audience. And you do the for that for the thank you page. A pixel goes on that thank you page. But most importantly, a custom audience because as I as I capture leads, even with the different digital products that you guys sell, the coaching services, when you guys are taking an order and that person is going through your website to process that transaction, whether it's a lead or a purchase, whatever, it's the same thing, website, custom audience. But it's it's it's the custom audience of those who opted in or purchase, for example. So yeah, those who land on the thank you page. The reason why that's so important is because you want to then start excluding that audience from seeing future ads. Yeah. Right. So so that's where a website will be a they already bought it or opted in. They're in there. He bought. Yep. So now you want to exclude them. So so that's what you want to be doing for sure. A lot of is excluding leads and you'll know that from the website. So let's just do video for right now. Let's let's click on video and just grab a random video. And so this is what Pierre does a lot is just creating these customers. What do you do it off of? What percentage do you normally try to retarget, Pierre? Like what would you be doing? I mean, you try to get to that 10 seconds. Right. Like, you know, I do 10. You do 10. Okay. I wonder what is it? What do you see? What do you see is the best? Well, 10, 10 school, 15 school, 25 percent. I normally go with 25 percent. But then again, you know, as you go like a percentage, so if it's a minute long video and then they watch 25 percent of it, it doesn't matter how long it's up. Yeah. I see that as obviously better, right? But but at the same time, that audience will be smaller, right? As you go 50 percent, 75 percent, 95 percent. That audience would obviously be smaller. 10 seconds. Yeah, that'd probably be our biggest audience, right? 10, even three seconds, right? But it's up to you. I mean, put yourself in the consumer's shoes. Like as you're scrolling through and you look at something for 10 seconds, did it grab your attention or did it not? I can I can I can I can watch a video for 10 seconds and know what the hell it is. So to me, speaking from a consumer's perspective, that would probably be an audience, you know, 10 seconds. It's all up to you. It's all preference. 10 seconds is good. 15 seconds, I do a lot of 25 percent because I want that person to really know what the hell I was talking about. They might not have watched all one minute, but they watched a good piece of it. 25 percent, you know what I mean? So yeah, if I'm going to spend money and get back in 10 seconds of a minute, right? Yeah, man, I I'll go 25 percent. But again, it's up to you guys. 10 seconds, 15 seconds, just choose that to anyone. 15 seconds or 25 percent. Yeah, I guess, you know, so so go to choose one of those, choose one of those and then just click on choose videos at the top in the top right, choose videos and just find that one video. And so when it comes to, like, for example, you mentioned in the beginning, J-Man puts out a lot of a lot of videos organically when it comes to this, when it comes to when it comes to creating custom audiences around videos, I'll normally only create a custom audience. And we're doing this for the example for an example. So just grab anything, grab it from any page, any page and then just grab any video. But I'm showing you guys this how to do it, you know, as an example. But in the future, you'll only really want to create custom audiences around videos that you actually ran Facebook ads on, not a video like if I was J-Man, for example, and I'm putting video out like crazy and it's just organic. I don't want to put it.  And if I'm a local business owner and I'm targeting a local area, I don't need to retarget people who watch that video because the majority of them don't even live in the area. Right. So if it was so if it was a video that I put out last week as an ad and I was targeting freaking Miami and in 25 percent of that of that video, everyone, first of all, is in that area, I'll retarget that audience. You know what I mean? So so here again, 51 views, 26, 41, 53, 1, 16, those are all views from people around the country, right? So if I was a local business owner again, I wouldn't do it this way, but do it for the hell of it, for the example. Click on that box, click Confirm, and then there goes that audience. So whatever video you chose down there, go and click Confirm and then name it. Name it. I want to. But I have two videos here. It looks like two. Yeah, you put two in there. So I take. Yeah, you you can. No, that's fine. You can leave that as is the page, but then scroll down. There's two boxes that are it was on a different. I think it was on a different thing. Oh, did you? Okay. It was down and you checked it. Yeah, but I switched. Here it is. OK, cool. So yeah, perfect. Use that one. OK, so name that video, whatever it is, audience name. And then in parentheses, put 25 percent. So whatever it was, people. Yep, perfect. Something short, something sweet. Listen to it. Yeah. And then in parentheses, 25 percent. Next to audience name or description. Yeah, audience name. So there goes that there goes that first audience. But then again, the as you go and create your future ones, create them around videos that you ran as ads. OK. Yeah, so so do that.  This one. So when you do a video ad, but, you know, so we might we might have like a car trip landing page with a video on it. Right. So. I mean, this video doesn't apply. But if we would do it, we would be using our like our car trip landing page to generate the traffic or whatever other technology that have the video and it or would we want to post the video separately to Facebook? Good question. And then the ads so that we can get the metrics for it. Really good question. Those are two, those are two different videos. So one video is the ad. That's what's that's what's on Facebook. That's what's going on. Your landing page would open and that'd be something different. And then we'd have to fix that. I got it. So we use the video, make a video ad with Facebook. Put the video in Facebook. Have that just to get them to click on it and then they're into they're into your CRM.  So now let me know exactly what the next step is. Those are two different videos. Gotcha. So yeah, so so this right here, bookmark this, this is custom audiences. You'll be creating custom audiences around videos and you'll be creating custom audiences around, around your links, around URLs, around different pages inside of your funnel. And the most popular ones is those who land on your opt-in page. And I'll go over this whole entire custom audience on call number three. So we'll we'll get way more into these and we'll bookmark even more. Sure. The other ones are really just your your pages, all your pages, like not all, but specific landing page. Thank you. Make it like anybody who landed on the page for anybody who, you know, because, you know, like even within Karch, we do that. Like those that clicked on the page, those who abandoned the cart, then those bought it and went to the success page. Right. Now, those specific links, those specific links need to be custom audiences. OK, I need to have a custom audience of those who landed on my add to cart page, but didn't purchase, they landed on the add to cart, but they never landed on the thank you for purchasing. Yeah, that's a very specific audience. Those who land on my opt-in page, but they never landed on the thank you page. So you never opt in for the listing. They never opted in for the open house. They never opted in to download your free seller guide. They only landed on the page. That's a specific custom audience.  That page is a specific custom audience. And so that audience I can use in the future to maybe run an add to them, but I really don't need to because I have their email so I can just email them any message. But what I would use that audience for is to exclude. So if you've already scheduled an appointment with me, you don't need to keep seeing my ads. I'll exclude you from future ads because I have that audience.  That's what's there. So we'll get more into this once you once we go back in a cartridge, which we like called two or call three, but you bookmark this. Now let's click the dots to the left. And there's there's just there's just, I think, a couple more. Click on. Let's go to let's go to events manager. You'll see scroll down. You'll see events manager past it. Oh, oops. Are my eyes not getting into this? That's my perfect. OK, cool. So over here, this is where I'm going to have you save the pixel or bookmark the pixel page. Over here is where we'll also bookmark our custom conversions. And then over here, Pierre, there's a there's an update that we have to comply with, but we may do this on this call. We may do it on our next call, but I'll show you what it is. But X out of this. So right here, this is your pixel. So you can see right there, dream key. And I always kind of remember the last four. I try to always remember nine, nine, one, seven, three, the name for sure. But then also the number nine, one, seven, three. That's the code we always want to make sure we're in. So from here, let's click on.  You'll see right there at events. And then right here, actually, you know what? What I'll do is I'll just have you bookmark it from here, bookmark it from here and I want you to name this one pixel because that's where your pixel that you click on at events and you get your pixel from right here from right here. So click done, click on at events again, just so you know, at events. Oh, the drop down right there in the middle, the bottom at events or you passed it right there at events, the drop down to the level of the pixel. Yes. Yeah. So from a new website, you're always going from a new website. Click on that from a new website and then install code manually and then click the green button. That's it. That's it. That's it. And then you take that and you go apply it to your cartridge page. That's it. Or any page, I mean, all your pages, but, but, but if you say that's the same one, I just installed the same one you just installed, that's your pixel. OK, if you're doing it like the sites like pier, like that, that hack right there, that's the best way to do it. But in the future, if you ever need to come back, this is maybe, maybe, maybe bookmark from right here, but then again, now you bookmarked it from over there. So that's fine. But yeah, you just hit settings and then and then track your code. And then you can, but that's the same page you were already on.  Just put on open up anyone or any anyone pertaining to that funnel. Uh, yeah, it's all the same stuff. I mean, so I will just pick one, bro. I remember there was nothing in here. Oh, you want me to just pick one? OK, yeah, just just anyone. Yeah. Yeah, see, all those, all those checkout pages, man, those are all custom audiences. So we'll we'll get more to that on our next call. Yep. Because that's when we'll have to grab the link and then go set everything up. So yeah, for sure, we'll knock all that out next. So tracking code, a tracking phone. Yeah, and then you'll see it at the bottom. OK, so it's always the same place. Perfect. There we go. OK, cool. So apply and then yeah, just say progress, publish live and then and then grab that link. Let's just grab that link and open it up. OK, cool. So we'll we'll check that pixel helper. Make sure that's your pixel and we're good with this page. So perfect. So now let's just go back to there goes your pixel 9173. Perfect. So let's go back to the events manager and we bookmarked that pixel page. Now, the last thing you could just hit cancel right here. One thing we'll do also is let's bookmark. Yeah, yeah, you could just. Yeah, that's fine.   That's the magic right there.  So we won't do it now. Our custom conversions will do that on our on our second or third call. OK. And there's a few different custom conversions we'll set up here, but just ex out of this and just bookmark it. So let's bookmark this page and name it custom conversions. Great. And then everything set up. I see. So custom conversions, custom conversions like I'm done. And there's one more thing we'll want to check real quick. Actually, you know what? We'll have to set up our custom conversion first, but click on the dots to the left and then just go back to go back to events manager. So you'll. This is this is the new part here. You know, per the iOS update, but we may not be able to do this just yet. We have to set up the custom conversion. But I'm going to have you just prep it real quick. Click on settings right there to the right settings. And then let's just scroll down to the very, very bottom and you'll see traffic. I think it's traffic permissions. Yeah, traffic permissions. Click on that cradle out list and just make sure that your links are there. OK, so better call. And then there was one more as well. So let's go ahead and go to. Yeah, you can enter it there. Enter enter that domain at the top. Actually, that's that one's already there. So OK, so enter the other one. No, W W. Yeah, no, no, W W just the perfect. OK, so hit click on close. And then go. Yes, so you're good. So OK, so those are the two that are that are allowed. Perfect. OK, cool. So we're good there. So click on overview right at the top overview. And then this will be this will be next. I don't think we can do this just yet, because again, we have to set that custom conversion. But click on aggregated event measurement right there. Yeah, click on that and then configure web events and then over here, once we, yeah, you can click on either one of them, domain verified, manage events. Over here, click on edit. We won't be able to finish this part, but this is what we have to finish for sure. Click on add events. So over here, and I'll have you just bookmark it, let's bookmark it from here and call this one web configurations or event, yeah, web event configurations or web configurations, whatever, that's fine. Web configurations, perfect. So we'll want to come back to here. On our next call, we'll set up our custom conversions and once we do, then we'll see it here in the dropdown. We'll be able to click on custom conversion and then we'll be able to, to the right, the event name, we'll be able to click on your custom conversion. Okay.  Yeah, there'll be not a bunch of them, but there'll be a few different custom conversions. So once they're created, yeah. Yeah. Yeah. Right. Once they're created, we'll see it here in the dropdown and then we just line them up and click submit. And that's it. So let's look at the folder real quick. Let's go to the ad manager folder and let's see what we have in there. Okay. Go to your bookmarks. Actually, leave this one. Leave this one. That one. Yeah. Leave this one bookmarked. This one won't be one that you, that you leave bookmarked, but just for now, because we have to get back to this. So if you look at the ads manager folder, what do we got in there? Business info, business settings, ad accounts, domains, ad manager, custom audiences, pixel and custom conversions. It's those eight. You have the web configurations, but you'll end up deleting that. It's those eight. Those are the only eight things, man. You'll ever, ever, ever spend your time in. That's it. Only eight. Those eight. Yeah. Those eight. I mean, of course you got reporting and, but you can look at the reporting from the dashboard. Yeah. So, but it's those eight tabs that you're going to spend all your time and all your time. And so now as we continue with these future, with these next few calls, we're going to fill in the blanks. We're going to, we're going to fill in the custom audiences. We're going to fill in the custom conversions. The pixel can go on, on, on, on all your pages, but it's really just set up the custom conversions, set up the custom audiences and then, and then knowing how to run these damn ads. So it's just the back end part first. So that's what I wanted to do on this call is just bookmark everything and kind of just get you more familiar with this business manager and then have everything set up for our next call. Holy cow. I feel like we did, I feel like we did a lot. So I just got to go in there and update our settings and then we'll schedule the next call and then we'll be ready to go on that one, right? Yes. The business info. So just go back in and fill in the business info. Yeah. And set up a two factor authentication. If, if you haven't already, but you'll be able to see that in the business settings as well. That's what you'll, you'll want to do. Yeah. Business info, fill in all that, verify the email for sure. I'm sure that already right now are perfect. Yeah. And then, and then we're good, man. And then, and then on our, on our next call, um, have that pixel, have that pixel on every, on every page, because on our next call, we're going to take a lot of links and we're going to create custom audiences and we're going to create custom conversions. Cool. So add the pixel to a couple of pages for our offers or opt-in offers, whatever pages. Yeah, man, whatever pages you're going to be running ads on. Yeah. For sure. Okay, great. Perfect. You only message something David, you pretty much only need one pixel, right? I see a lot of people creating multiple pixels. Good question. Really good question. No, like to tell you the truth, like that's some advanced, that's an advanced question. And so I'm going to give you the right advanced answer. Um, you do want more, you do want more, but that's as you scale, that's as you scale, that's as you, you know, get really start to see an ROI from this, then, then that's when, and that's when your custom audiences are bigger. And then that's when you'll end up, you know, creating lookalike audiences and then just spending your time targeting lookalike audiences. And that's where all your money's at. But at that point is when you'll, you'll, again, you'll have more skin in the game. You'll be spending way more money. You'll be making way more money, but you're spending way more money.  That's when you want, you'll want to create multiple ad accounts. That's when you'll want to even create another business manager. You only, you can only have two business managers. So hit the drop down on the top left dream key consulting. So this right here is a business manager. And then you have the top one. Those are your two business managers. And then you have your account, which is a third one. So, so when you, so to answer your question, Pierre, it's good to have multiple. Because again, if one, you're, you're experiencing it right now.  That would have been a back up pixel in a, in a backup ad account that you had set up. So, so yeah, that as you go, as you go into spending more, you'll want to set up more. You, you'll want to set up another business manager and you'll want to set up five more ad accounts. Like with this one specific business manager dream key consulting in here, because it's a brand new account. He only has one ad account, but per business manager, you can get, you get five accounts. And the other four will open up once you start spending money, once, once Facebook starts to hit that credit card. And that's another thing. Make sure when, when, make sure you know your bill, actually that's the other one. That's the other one we need a bookmark is billing. I'm sorry. That's the last one is billing. We got to bookmark that page. Cause it's important to know your billing date. It's important to know that card that's on file because that card, that's on file.  You don't ever want that card to decline for whatever reason. That payment methods, payment methods. You can add it here. Oh, where do I bookmark the billing page? Yeah. So let's hit the dots at the top left. And let's go to billing. So you'll scroll down. I'll have you bookmark it from over here. But yeah, you can always come back over there and add the payment info there, or you can just add it over here where I'm taking you. But click on. Yeah. Actually not, not yet. Don't bookmark it yet. Click on payment settings. I'll have you bookmark it. Yeah. So just uncheck that star, that blue star. Yeah, just remove it. So click on payment settings and then over here, you can bookmark it from over here. Click on payment settings in the top, right? Oh, here we go. So over here, you can bookmark it from here, but this will give us our date, like our billing date. So if you click on.  But yeah, this is billing. So maybe if you, once you add a payment, it might show your billing date. But yeah, knowing, knowing your billing days is freaking important, man. You don't want to wake up and Facebook hits your card for 700 bucks. Like you don't want to do that. Like you want to know the billing date and you always want to make sure that card goes through. So that's what's super important. So let's, yeah, so you bookmark this, add a payment later if needed. And that's it. So those, those are the top, those are the top, but, so that makes it nine. Those are the top nine bookmarks, bro. That's it.  So that's what we'll do on our next call. That's what we'll do on these next few calls is now fill in, fill in everything, fill in, fill in the, the custom audience, fill in the custom conversion. And then just go from there. Sounds good. So I appreciate it. Any questions at all guys? I think I'm good. I will just schedule the next call, use the same line to schedule the next, the next gig. Sounds good, man. Sounds good. And I'll have this uploaded to a private YouTube channel where it's unlisted and I'll shoot this, this video out to you guys tonight. Perfect. Cool. All right guys. Yes, looking forward to our next call. All right guys. Thanks a lot.


Welcome to non-profits mean business where we will delve into services provided in our community by non-profit organizations. I'm the host of your show, Krista Stadler, joined by Lena Ijasek, the Chief Administrative and Administrations, excuse me, Officer with IHS. Aloha Lena, how are you? Hey Krista, thanks for having me. Thank you. Excuse me a favor, explain what IHS is and how you got involved with the organization and it's just a little bit about, you know, what you represent in a community that you support. Yeah, so IHS has been around for 40 years. The Institute for Human Services were probably best known for our shelters, our men's shelter, our women's shelter, but in total we have nine shelters all together. So for Hawaii we house about 25% of the famous population. We also have health services, both mental health and general well-being, primary care. We have outreach, case management. We do meals and that's something that, you know, definitely with COVID we've seen a big uptick in our meals that we're providing. We also do family programs, employment, so everything it takes to really empower people to get them out of homelessness into a permanent better situation. Well, that's wonderful. I was about to have the opportunity to come and work with you folks, but then this whole pandemic happened. So I wasn't able to do that, but I promise I will when this is over.  Yeah, I think like everybody else, we've been tremendously impacted for the homeless community. I really think this COVID epidemic has impressed upon everybody the importance that every individual is a member of the community and the health and well-being of a single individual impacts us all. So the same initiatives that have been pushing out from the mayor and governor of sheltering in place of being able to wear masks, to isolate yourself if you are infected or suspected of being infected. We have those same needs within the homeless community and then of course within our staff. So we've really ramped up measures to make sure that at our shelters we're doing screening and preventing COVID from entering our shelters. We've also stepped up with the outreach program and really to allow people to shelter in place, we've put together kits for the homeless so that instead of them, you know, coming and going from different locations, we all need to do that shelter in place. So we're providing them with cleaning supplies, toiletries, food, meals so that they can shelter in place where they're currently at. The other big one is the social distancing. So we've had to in our shelters create a lot more space for people so that we can abide by that six-feet rule at all times.  How are they responding to this whole situation? Are they being pretty reasonable and working with you and trying to follow the governor's orders? Do you feel that way? Definitely. So our outreach program is doing a lot of education with people in the community, homeless in the community, and then in our shelters we've been doing a lot of education as well. Everybody wants to keep their friends and family safe. So abiding by the guidelines has been fairly easy. We've asked all of our guests to come home every night and to sleep in the shelter to not sleep out. And those that we've been doing outreach for have been happy to shelter in place when they're provided the additional supplies. That's wonderful. That's wonderful. So what about your volunteer base? Have you seen that diminish or increase and what type of efforts are they doing or using to comply as well? Yeah. So as a nonprofit, we rely so heavily on our volunteers and we wouldn't be anywhere without them. So we've really had to shift gears on that a little bit. Instead of people coming in to do meal service, a lot of times they're now preparing meals at a church or at another facility and then they're delivering lunch and we're distributing.  We've been doing about, we would usually do about 1,000 meals a day. Now we're up to about 1,500 meals a day because we do feed the people in our shelter and the community as well. My goodness. And so all that preparation of the food, is there a kitchen in your facility that you have that you're able to do that or you use other organizations' kitchens? Yeah. So we have a kitchen and we have a kitchen staff. We're still doing breakfast and lunch for right now while COVID is going on. We have Malama meals helping us with dinner. So they've been tremendous in helping support the efforts because we have so much other need in the shelter. We've pulled some of our kitchen staff to help with general operations because they're familiar with gas. They know how to really talk to them and calm everybody down, make sure everybody's following safety protocols like good hand hygiene, good showering, good laundry habits, good social distancing. So having that team that is already in place, being able to take on a different role, has been so critical and we wouldn't be able to do that without other organizations such as Malama Meals helping to provide those dinners. I'd love to see organizations work together. It's wonderful. Do you have any type of government support or government funding? So for our general operations, we've really seen a lot of private donors really step up. We do a regular communication email and mail to our community partners and just the general public and we've had such an outpouring of love and support. People sending us well wishes, kind messages, people doing financial donations, which they can do on the website. People sewing things like this, like sewing masks that our staff can use and then also we can give to our guests. We have people donating simple things like Clorox and spray bottles and all the things that everybody else needs. We have that same need. So we've had such an outpouring from the community that without the community support, we wouldn't be able to continue our operations. On the government side, we are partnered with H4 and also Local 5 and leading that effort is Department of Health so that if somebody who is homeless does become infected with COVID or is suspected of becoming infected, we will put them on a different site, a different location from our existing shelters and provide them the area and environment to heal. So that partnership with Department of Health has been phenomenal. Department of Health has really driven care for our community in such a positive and proactive manner and then along that, it's really the partnership that comes with the hospitals as well because it's equal opportunity for healthcare. So if it's a homeless person, if it's an elderly person, if it's a young person, if it's a healthy person or previously just regular member of the community who's in the hospital, it's still a hospital bed. So making sure that we have a place for everybody to stay safe, to heal is so critical and then also making sure that we can get patients out of the hospital where better is the other piece that IHS is doing to help the community. So tell me a little bit about, thank you so much, that's wonderful information. I'm curious how many facilities you have or if it's just one and how many full-time or even part-time, you know, what type of staff does it take to operate and I would imagine you have a board and what not. So kind of lay the business end of it out from a non-profit standpoint. So from a non-profit, we have our executive director leading us, Connie Mitchell. I'm under her. We also have a board of directors who oversees and provides us guidance and direction. We have about a little under 200 people on our team who help provide support in all those variety of programs that we talked about, employment, housing, meals, outreach, medical services and we have a total of nine shelters and the tenth, I wouldn't call it a permanent shelter, but the tenth location would be that temporary quarantine shelter that we talked about a little bit earlier. So at the shelters, we cater to different groups and populations because every homeless person is not the same. We want to make sure we're matching the person with the level of service and need that they have. So we have a women's shelter and within that women's shelter, we also have a family shelter so that people can keep their family intact and come out of homelessness together. We have our men's shelter, which is probably our best known shelter, our Sumner shelter. We also have a variety of medical respite shelters that people coming out of the hospital who are homeless will go through to get back to their full level of health. We also have our Kahuiki village site and that's a wonderful partnership with I.O. Foundation and that's more permanent long term for families to have affordable living in a great community setting. And then we also have our Hale-Male-Ola location, which is a partnership with the city and state where couples can go and go with dogs. Also people who have need of EV units, those who are more of working population where they would need some place to park their vehicle. So a variety of settings to try and tackle the needs of our community. Thank you. Well, we're going to take a short break here in a few minutes, but before we do, I'm just going to ask you one last question that was curious when you were talking about the shelters. What's the average length that someone stays in a shelter or participates in that particular program? Well, our goal is to get somebody, sometimes we're able to get people through without them actually even entering the shelter. We can get them housing and placement before they even need a shelter. That's our goal. Other people we try and get out at the longest 60 days. Sometimes it's longer based on placement needs. Sometimes of course it's shorter, but we try to keep it around the 30 day mark and then 60 days kind of is our max. Well that is very interesting and I'm really curious to hear more about how you're finding properties or units, homes for them to live in since I am a broker and property management is my primary focus. So we're going to take a short break and then we'll leave with that when we get back and we hope everyone will please join us. Thank you so much. Aloha. My name is Duretian. I'm the host of Finding Our Future here on Think Tech Hawaii. I'm here every other Tuesday from 1 to 1.30pm. If you're on this show, I cover issues around sustainability, global issues that matter for young people for future generations and other social justice issues. So please join us. It's live streamed on Think Tech Hawaii and also updated on YouTube. And welcome back to non-profits mean business. I'm here with Lina Ijasek and she is from the Institute for Human Services and we are discussing all of their programs and how the COVID-19 pandemic has affected them and the support that they are giving the folks in the community. But where we left off was regarding your placement of people into homes, maybe from the shelter and I also know that you also have support for people getting employment. I really want to talk about that as well but being a broker in the rental market, I'm really curious to hear who you work with and how that process takes place and do they have to go through screening and how is it funded. So tell us all about that. Awesome. So I really look at IHS as a vehicle for the community to do the work that we see fit as a community that needs to get done. So when it comes to housing placement, it's about relationships. It really takes great landowners, great property managers who are willing to work with us to get people out of their situation and we can help facilitate that process. So when we identify somebody who needs housing, they'll do screening, we'll assess how much finances they can provide to the landlord and there's a variety of programs that we can pull from. If it's a government program or if it's even just private donor dollars, that can sometimes subsidize the rent needed. After placement, we'll make sure to work with the landlord, work with the client, check on that family, make sure everything or individual, make sure that that placement is going well, that the property is being maintained. So usually there's a lot of hesitation from a landlord perspective to work with the population we serve, but after they get their first one or two clients and they see the beauty in having IHS as a partner to make sure that if anything's broken, anything's damaged, we're there to fix it, we're there to make sure that the property is maintained, that the person is behaving inappropriately, that there's no noises or nothing crazy going on, then they find out that this is almost sometimes even better than working with the general public because you have this added layer of safety and you're doing something so great for a population in need because reentry into the housing market leads to so many great outcomes for our community. That housing piece that you do is so critical and what the literature and best practice has shown is that if we send somebody strictly for mental health services or recovery services, they usually do pretty poor because the focus is just on that, but if you get them housed and you're nurturing them towards self-sufficiency and you're getting them a job, they're not working strictly to heal their mental, emotional or substance abuse problem, they're working to have a healthy, sustainable life that's beneficial not only to the individual but also to the community where they can give back and become a productive member of society, so housing first is a model that has been very successful, so the role of the landlord with IHS and transitioning these homeless people into great tenets is critical to the health and well-being of our community overall. So I'm getting feedback there. Is IHS a cosigner on the lease and does that agent work that's maybe representing IHS and working with that particular person? Is there a name, somebody to contact if the landlord was to have a concern, they would go to that particular representative within IHS to try to work that out? Okay, well, we'll have to talk about this more later because this is interesting to me. I can imagine in Hawaii, especially coming up with a security deposit and paying a rent that's going to be well over a thousand dollars, I mean, you know, for anything even decent, we're probably looking at 1500. I can imagine that's a huge challenge. So my goodness. All right. Well, I also would love to talk a little bit with you about the support that you provide. I love how you call them your guests, your community of people that you're working for, your efforts in the area of helping them get back into the workplace with clothing, with training on resumes and interviews. I know I was going to be part of that before everything happened and I'd still like to be, I'd like to hear you talk about that. So yes, our employment program is one of my favorite aspects of our organization. I mean, it's one thing to house and shelter and feed people, but we all know the thing the best thing you can do is to teach a person how to fish. And so that's really what our employment program is. We have an urban agricultural program with a rooftop garden to teach basic agricultural skills. We have a cleaning company to get people job training to do cleaning. If somebody's doing well in more of an administration or typing or clerical work, we'll do job training in that area. So we really try and leverage people's strengths and take what they're already good at and make them better at it so they can be the most successful. The other piece that's really critical to this is also helping with the families. So making sure that the children have after school programs. So we have that at our Kahuiki Village. And then also for our younger children, mentoring those families on good practices in the family setting. Also language skills is really important.  And so it's giving the person the skill set that they need to be successful and self-sufficient. And that's really what our employment and family program stands on. So it sounds like the classes that you provide is what you call them in a class kind of environment. Are they held at your shelters? Is that where people participate if they want to be educated or learn more about a particular subject that you're speaking on? It depends on the actual type of class. We have a lot at different classes at different shelters. We also sometimes will go to different venues. We have a lot of community partners. For example, Central Pacific Bank. They'll come in and do a financial education course. And that's huge to get people who maybe don't even have a bank account set up with an account so that they can start saving and working towards self-sufficiency. Other people in the community, such as Kualoa Ranch or the pirate ship, they'll have our company, our children from our children's program, go and visit. So just giving this next generation the opportunity to see beyond their current situation, really opening their eyes, exposing them to believe in their own potential and dream big. So I think that's really how we can break this homelessness is through that education of the next generation. I love that. Are any of the programs that you normally have in place either completely shut down or being greatly impacted by the COVID-19 or is everything still functioning? I think when we say functioning, definitely there's levels of it. Our shelters are definitely still operating. We're still doing employment training. So that's more on a one-on-one basis now versus having a group setting. Our housing is still doing their piece and getting people placed, doing those check-ins. So a lot of the technology that the general community has adapted, we've done the same. So a lot of video conferencing, just checking in that way. And we still will go visit our clients if there is a need that's in addition to what we can provide over a video. Because some of our clients do need a face-to-face. So when we do make those face-to-faces, we will have somebody from our medical team first make sure that that visit is appropriate. And then when that visit is happening, we make sure that good hand hygiene is being performed. We're having a six-feet distance between the client or guest and the person providing service, that their mask. And we're taking all the precautions to keep our team safe. Because we have to keep our team safe to be able to provide the services that we do. So my team safety is number one for us right now, for sure. I'd love that you have a medical team. Are those actual doctors or that you have an actual team? That's great. It's part of your staff. We do have a team. So we have a clinic with two full-time nurses, also ME. We have physicians rotating through. We have a psychiatrist and APRN. And the health component's huge. Both Pani are executive director and myself are both nurses. So the health component is critical for us, as we really believe that maintaining health is the foundation of our programs. Thank you. Do you have any, I'm putting you on the spot here, but do you have any success stories? You don't have to use the person's real name. But stories of, I'm sure you do. And we'd love to hear it if you do. Sorry to put you on the spot. If there's anyone who'd like to share. We have so many great success stories. And they come in a variety of stories. We have current employees who are all stars, phenomenal contributors to our team. And they've come through our programs. They've come through our shelters and risen above homelessness. And now they're able to give back and really help the people who they were in those same situations. I think a recent one that we've seen is we had a lady who very resistant, a little bit mental illness, a little bit substance abuse came in with our COVID program. And just giving her a place to rest, good meals, really got her mental status a lot more stable. She's a lot more even healed. And so because of giving her that space and time and environment to heal, now we can place her in a setting that maybe we couldn't have if she were just to come off the street. Because she's a very different person when somebody's hydrated, housed with their belly full. They're so much nicer, so much more cooperative. And it really takes those basics and fundamentals for us to make sure that our society is able to get its full potential. And they feel safe. We can imagine of not knowing where your next meal's gonna come from and just elements, just all of it would just be incredibly stressful. So I can imagine that feeling of, like you say, knowing where your next meal's coming from that you have a safe place to sleep and there's people that care about you. So important for anyone's mental health, my goodness. We had spoken a little bit before the show about the outreach program.  And I'm not sure if we actually touched on what the outreach program is, but if we haven't, can you explain that to us? Yeah, so our outreach program is led by Justin. And what he does is amazing. He really reaches into the community and the communities we serve are the east side of Oahu, so Huai Kai wrapping around to Waimanalo, a little bit into North Shore, Windward Side, Kalua Kaneohe and Metro Honolulu. Those areas are designated by the government on what areas we serve. So that's our primary areas. And what's interesting is those areas aligned, the Windward Side and Metro Honolulu are the same areas that are being hit very heavy by COVID. So protecting these homeless in this community is exceptionally important. So what he's done, him and his team have done is they've gone out into our outreach areas. They've mapped out and identified where people are located and where they're currently sheltered or sheltering in place in their tents or encampments. They've done education with them. They've brought them supplies, food, cleaning supplies, you know, paper towels, coolers of water so that they can wash their hands and have some, you know, drinking water available. These are, these sound like small things but just having a cooler of water is so critical if we're asking people to shelter in place. So they go out and do regular checks, education, general health screening so that if they do identify somebody as at risk for COVID having, looking a little sick, flu-like symptoms, coughing, being short of breath, that they can screen them and ask them questions on site. And then from there, we can help transport them to the appropriate locations to get them additional medical care so that we don't have an outbreak in the community. So our outreach program is extremely critical in managing COVID right now to make sure that if it does break out in our community, we can quickly contain it and get those people back to the health and prevent the spread. Well, I'm just so happy to have a new organization in our community and I can't thank you enough for taking the time to be here. I really appreciate it. You're very well spoken and just really helped shed that, kind of give a light on everything that you're involved with from a community standpoint. So much, so from the eat from feeding them to the shelter, to the medical care and all the other programs. It's just really amazing. So thank you so much and we'll look forward to possibly having you back and this is all over to talk about more amazing things that IHS is doing. So thank you so much, Christelle. We would not be the organization we are without the community. We are the extension of the community. So it's a big thank you to the community for really providing the resources, tools, funding to make IHS possible. Yes, thank you. And thank you everyone. We hope to see you again in a couple of weeks on non-profits mean business and we really appreciate you joining us Aloha.


What is going on everybody is Stas here welcome back to another video so in today's video We're going to be doing an overall market update taking a look at the Dow Jones the S&P 500 and the Nasdaq We're also going to be doing a trading update talking about what I personally did today on the 11th of July in 2019 as well as taking a look at some other stocks and ETFs that I personally see potential in and that I want to trade This month in the middle of July of 2019 so if you enjoy this video guys feel free to go down below and hit that like button and if you haven't yet joined our StriveSmart discord group chat or our StriveSmart Facebook group You're missing out both of those are linked down below in the description box and are 100% free of charge So with that further ado, let's just hop right into it Let's talk about what the markets did today starting off here with the S&P 500 you guys can see we were 9 cents short of closing above $3,000 we closed that 2,999 dollars and 91 cents up $6 and 84 cents at the close up 0.23 percent to close off the day today the Dow Jones did very good guys the Dow Jones did very very well today up 227 points and 88 cents up 0.85% and this is mostly because ticker symbol UNH today did very well United Health Group Inc. This one was up almost $14 at the close up 5.53% and this had a pretty good weight on the Dow and allowed the Dow to do better than the three major Markets that we talk about on this channel the Nasdaq is currently down $10 guys down 0.13% it closed under 79-20 and if you are all watching or if you guys out there were watching Tech stocks today, especially Amazon Amazon took a pretty big dump in the middle of the day today and you guys can see how that affected The Nasdaq, you know Apple took a dump as well Facebook, you know Netflix these were all Positions or stocks rather that were closing in the red that close in the red today And you guys can see how it affected the Nasdaq here take a look at 12 p.m It was coasting at about 7956 12 p.m Eastern Standard and we took a massive massive dump and we'll talk about some of these tech stocks here in a Couple of minutes, so stay tuned if you do want to hear and and see my opinion and how I break those tech stocks Down so that's just a brief you know Synopsis of what ended up happening today in the markets Let's break down some technicals very quickly on the SMP then the Dow then the Nasdaq and honestly guys You know other than the Dow the Nasdaq and the SMP the technicals They look a bit similar to what I talked about in yesterday's video But of course we do have a lot of new viewers to the channel every single day And I would be doing a disservice to those new viewers out there if I don't break this down for them Right, so let's just do the breakdown very very quickly here the SMP 500 at this point We all know we've been hitting all-time highs here over the past couple of weeks pretty much every single week We've been hitting a new all-time high or at least that's how it feels right guys And the main resistance that we were able to break out of was at about 2950 to about 2975 this was a spot where we topped off at In 2018 in the month of September back in the month of April back in the middle of June Right, we got hit there and sold off and now that we broke out of that level of resistance We're looking to hold that level as a new support and we actually did Confirm that level as a new support really just a couple of days ago when we broke out of this wedge This wedge that I have drawn out here for you guys I was talking about how if we were to break out of that wedge Not only would it solidify the pop on top of that old resistance as a new support It would also confirm the bounce on top of the 50s may support here on the 20-day one-hour chart And it would also confirm the breakout above the wedge which would be a bullish move So those would be three You know back a couple of days ago if that were to happen which it obviously did now that we are in the future You know those would have been three bullish moves that we were looking for and all three of them You know pretty much ended up playing out right so now we see something else happening that I think I mentioned this in yesterday's video If I didn't I was definitely thinking about this yesterday heading into today as well that we notice how we saw a double top here on the S&P 500 literally right where we closed above that today at 2995 notice how we this was a top back on the 3rd of July and also on the 5th of July we kind of had difficulty breaking out of those levels now that we actually popped into 3000 we broke out of that level of resistance and it seems like we're closing above it as a new support right now That is looking pretty pretty good on a technical basis here So tomorrow guys for this uptrend to continue and let me just solidify this right now The uptrend is still intact guys. You know the 50s may still being um Ridden as a support level right now if we notice on other chart frames Time frames, you know the S&P's making higher highs higher lows the uptrend is still intact and for it to continue very Very basic guys, you know We need to see a hold above $3,000 at this point because if we hold this level of resistance as a new support Which again we are doing right now towards the close of the market not only are we going to be holding that level We're also going to be holding the 50s may which has been a support and is a critical level for the S&P to hold For the uptrend to be continuing here So very important to hold 3000 and honestly to start popping up here for a higher high But at this point guys You know the markets have been rallying for a very long time You know the markets do suspect a rate cut the rate cut in my opinion is heavily priced in so You know i'm having thoughts right now, you know like if we get this rate cut I'm sure the markets like I mentioned in yesterday's video I'm sure the markets might rally a bit more in this month of july maybe for the next two weeks Who knows we might rally another one two percent, you know, let's see how it plays out But my thinking now is if we get this rate cut, which a lot of people are Saying we're going to get you know Jerome Powell pretty much hinted to it again yesterday of 25 basins points 25 basis points if we get this, you know, is the market going to You know dump is it going to sell the news after we get the rate cut since it's so Built up at this point since the optimism since the price of the rate cut is so heavily built in You know, this is something that i'm thinking about, you know Maybe the markets take a dump after this rate cut announcement comes officially So I would love to know what you guys actually have to think about that This is something that I've been thinking about Throughout the day and honestly throughout the past couple of weeks And I would love again to know what you have to think about that shoot me a comment down below So going over here to the dow jones the dow jones actually hit an all-time high today at 27,000 and 88 dollars and 45 Since we broke out of that resistance at about 26 850 about 26 900 It seems like we are holding it and bounced on top of it as a new support Which is very very attractive right now for the continuation of the uptrend very similar to the smp 500 here guys We broke out of a wedge a couple of days ago, which was a very bullish move at the same time We broke out of that wedge. We also popped above the 50 sma We held that level as a support which is also very very good here on the dow And then we ultimately broke above that level that I just said at 26 850 dollars We broke out of it held it as a support and popped up for an all-time high Everything is looking good right now You know for the continuation of the uptrend on the dow jones and notice how the dow again the uptrend is intact But it's overbought. I don't know what is this rate cut going to do to the dow Are people going to sell the news when it comes out, you know that we're officially getting the rate cut I don't know guys. That's something that I'm being a bit Cautious about and that I'm suspicious about at the same time So that those are the technicals really for the dow at this point. We may see a bit of a pullback We may see a bit of a retest on that 50 sma on that old resistance as a new support These are things that could potentially happen here Especially since we had a pretty strong day today of almost 1% In the green for the dow jones. So going over here to the nasdaq guys the nasdaq on the 20 day one hour I know there's a bunch of trend lines here. It may be a bit confusing But focus on this 50 simple moving average guys this green line that you do see streaking across My screen right now that level has been a support Has been a support right notice that and today we pulled back from almost 8 000 dollars Which was an all-time high today at about 79 63 we pulled back and it seems like we're holding that level as a support So as of now the weakness in the nasdaq i'm simply considering it A pullback due to this moving average being maintained as a support very very critical point here guys And if we're going back out to let's say the 90 minute You guys can see, you know, we popped out of this resistance at 7900 roughly We're obviously trending above it still and now it seems like we want to hold that level as a support Right. This was also a level of resistance back on the 4th of july literally one week ago So these are levels that i'm watching for a potential bounce on the nasdaq and for it to continue upwards But let's say, you know, we start to break these levels. Let's say we start to get back up to 7800 7700 that's going to be pretty Alarming for a potential sell-off at that point for the nasdaq so very simple guys not much to talk about here The technicals are all pointing to The uptrend still being intact at least for the three major indexes the nasdaq the dow And the s&p that we talk about that I talk about here on the channel on a day to day basis So let me know down below. What do you guys think about this stuff? What do you guys think about the markets? What stocks are you personally watching? Let me know down below in the comment section and now let's talk about what I did today in terms of my trading so today Um, you know, I was watching a bunch of inverse ETFs And there's one that actually opened up a pretty nice gap here towards the end of the market Which we'll talk about here in a couple of minutes, but I actually didn't capitalize on any of the inverse ETFs today guys I actually capitalized on 3m which 3m it did very well today surprisingly I didn't think because of the pattern that that it that it's been on I didn't think that it was going to recover the way that it did But we can see here and you can clearly see it now guys if I zoom in a bit more You know, there's a strong support on 3m at about 165 to about 166 Dollars notice how that was a support back in may on the may 20th Roughly may 20th to the end of may it was a support level before we broke it And it was also a support back in the middle of June on June 15th when we popped to that higher high and we went on that little run for a couple of weeks So this level guys it's been bounced above It's been held above on two separate occasions over the past I would say Month and a half at this point and notice how we sold off aggressively here from their resistance at about 175 Down to that support that I just talked about at 165 and that opened up a six percent margin And honestly guys, I wasn't even paying attention to 3m up until this morning when I was like wait a second 3m is holding that support. I didn't even realize this Because it was taking a beating. I kind of just took it off my radar because Of the beating it was taking over the past three days and I was like, ah, whatever 3m It's getting squashed again, but I actually looked at it and I was like, oh my goodness This could be a good potential trade not only for today But for the next couple of days if it does end up filling the gap back up to 175 But let's talk about very quickly what I personally did today on 3m And it actually deals with the 20 day one hour chart here Notice how again, we talked about the sell-off opened up about five six percent on 3m. We dipped into 164 I ended up popping up retesting that 165 level as a support yesterday And this morning this is actually when I started taking more attention into 3m We actually retested 165 166 again and we launched above it very very aggressively And we kind of built this staircase pattern of a higher low Higher low and then today we popped again and we started pushing to a higher high So this actually gave me and put 3m on my radar at this point I was like, okay. I'm watching it, but there is a resistance coming up Which is this 50 sma here and at that point this morning, right? This was more towards the middle of the day You know, I was telling myself 3m is reversing It's doing quite well, but we're we're also getting a bit overbought here and we're getting to that 50 sma Resistance, I don't want to get caught in a trap here I don't want to get caught and get rejected by that 50 sma and pretty much lose money So the whole idea here was to see if it was going to break out of that 50 sma And if it were that was going to be the bull flag that bullish move that I wanted to see Before getting my money working in 3m And if we take a look on the one day one minute, you guys can kind of see when we were hitting that The 50 sma support on or resistance rather on the 20 day one hour It was roughly this time period between 12 and 130 you guys can see eastern standard time by the way and you guys can see You know, there was a brief double top forming here and we started to sell off Notice how this time period if we go back to the 20 day one hour that same time period That's where we were struggling to get above that 50 But then once we popped the 50 sma on the 20 day one hour here And if we go back to that what time frame was I just on the one day one minute, you know Once we broke out, you know, we pulled back on the one day one minute And we were holding that 180 sma support which was a support from a couple of days ago Really for the past two three days as you guys can see on this intraday chart So that gave me even further validation to get into 3m And I pretty much just got in on this dip right here to 167 58 We started to pop up on top of that 180 sma. We were breaking out at this point At about two to 30 on the 20 day one hour chart We were breaking out of that 50 sma and I ended up just taking a little position here It might have been a bit earlier. It was a bit early. I'll be honest with you guys But I got in at about 167 80 167 75 ish roughly we popped up to about 168 30 pulled back We popped up again. We struggled to get out of that old resistance.  Let me just sell out So that's where I ended up selling out right before this big run I literally missed the big run. I sold off right before it, but that's okay guys And that's what I ended up doing today. It wasn't much of a crazy day Honestly, it was a very small trading day. You could see from 167 80 ish up to where I ended up selling out I literally made like 0.3 0.4 percent. It's nothing compared to What I typically make and I'm not mad at myself. I'm not like, you know kicking cans I'm not pissed off anything like that any day that I make money guys I am happy about it but 0.4 0.3 percent You know, that is a bit of a smaller profit compared to what I normally take like yesterday on my apple trade my overnight swing trade I made about 1.3 1.4 percent But that is okay guys being in the green whether it's 0.1 0.5 2 percent is always better than losing money than taking a 5 6 7 percent loss Than taking a 1 2 3 percent loss right and that is how I view it You know, whenever I make a trade even if I'm like, ah, that's nothing right 0.2 percent I always switch my mentality and I'm like stops that is good compared to losing money or You know taking a loss or maybe not even taking a trade at all right because I did see potential in 3m I pulled the trigger and that's what ended up happening, right? So 3m. That's what I ended up doing today Let me know down below in the comment section. What do you guys think about that trade? What did you do today? Did you trade 3m? Are you watching 3m? I would love to know guys. So let me know down below in the comment section So very quickly now. Let's talk about that etf that gap down a bit It might be a good opportunity here over the next couple of days and that etf is You guys guys you guys today we gapped down a pretty big amount We saw a double top over the past two days of trading on the 10th and the 11th of july We pretty much topped that about 20 dollars failed getting above that level. That's a pretty bearish move And then we dumped today as you guys can see ended up closing at 18 Dollars per share. We broke that 50 SMA here, which has been a support That's pretty alarming But the thing that i'm seeing now and the thing that i'm thinking of is hey Maybe we sell off maybe down to 17 dollars maybe down to about 17 20 And at that point we may hold the 180 SMA here on the 20 day one hour And we may hold this old resistance, which is now a new support at around 17 25 This would give you guys the much needed cool off period The much needed breather that it needs since it's been so hot here over the past couple of days So this is what i'm watching honestly guys. Let's say we pull back to here This could be a good entry point and for those of you guys that don't know you guys Trades based upon natural gas natural gas slash ng is a future natural gas futures whenever this is going up in price You guys is going up in price at a 3x rate since it is a 3x leveraged etf you guys is right So natural gas here you guys can see it took a much needed cool off period as well We saw the double top at 248 We saw how that correlated over to you guys and now we're pulling down so a level to see Natural gas hold above potentially is going to be at around $2 and 35 maybe $2 and 36 cents Notice how that's an old resistance That's that's really a new support at this point And that would also put us on top of that 180s to make support So i'm watching those very closely heading into tomorrow guys, you know crude oil has not really been doing anything honestly But one thing that i am liking about it right now is that it is holding $60 $60 and 50 cents that uh old resistance It's holding it as a new support right now Which is really good for us to potentially fill up to that next gap Which is that $63 and 50 cents and honestly guys since crude oil has been so hot recently like extremely hot It's gone from $50 to $60 in the matter of like two three weeks That's 14 15 and the yard size very over but you know I don't know if it's honestly going to fill this gap all the way But as long as it's holding above this level of support You really can't challenge that because this is a key technical spot that it would be holding above and until it breaks that You know you have to um believe that there is some chance right that it does end up filling the gap But let's say we break here guys, which again is is likely to happen as well There's a chance that happens as well, you know if we break that bring the r side down a bit We may be retesting that 50 s ma support Maybe that level at about $58 as well So i'm watching that, you know apple amazon today. Let's talk about some tech stocks very quickly You know apple saw a resistance at about 205. We pulled back holding the 50 s ma right now You know if nasdaq bounces of tech bounces, you know, this could be a bounce back play tomorrow as long as we're holding that 50 S ma and above $200, you know amazon today am z n It actually did very well It filled up the gap to 2030 Which is a spot that we've been talking about a lot on the channel and I actually talked about this spot back in Um sunday's video in the video the top two stocks or rather the top couple of stocks I'm watching week two of july we talked about this potential fill it filled the gap completely But now we're noticing um a cool-off period in amazon, which is very very um needed at this point It's needed right we hit that spot. It's been on a ridiculous run now I would like to see it pull back and maybe retest Maybe 1975 maybe 1980 maybe these these levels here where They would bring the r side down to a healthy spot and offer a better um entry point For amazon right on the 20 day one hour notice how we're right above the 50 s ma So this could be a spot where hey, we might hold above it right 1990 from 1990 up 2030 That could be a two percent potential swing there our size looking healthy on this time frame So that could definitely be um a good entry point on amazon, you know the five day 15 minute We're holding above the 180 s ma. That's pretty good the five day five minute You guys can see the bearish cross here You know we're dumping on this time frame Which again is very important why you should be looking at multiple time frames because multiple time frames tell different stories Right as you guys saw on the different time frames for um amazon stocks. So guys, that's pretty much it right You know tomorrow i'm watching you guys. That's definitely the number one etf inverse leverage etf that i'm watching You know i'm looking to see maybe tech rebounds, you know apple amazon these both have been hot They both have some margin of profit right now to offer So those would be interesting in my opinion to look into and of course the market etfs as always You know if the nasdaq pops up tomorrow t q q q could be a play You know, let's say the nasdaq sells off s q q q could be a play here, of course velocity um The uh, what's it called the tvix here the velocity Etf that goes up whenever the vix is going up it trades on volatility here Let's say we start to sell off aggressively volatility kicks in tvix can be one that i will definitely be playing Right and of course on the flip side bull etfs spxs Actually, no that's not the bull etf the spxl is the bull etf this goes up whenever the s and p's going up I'm watching this one as well So if you guys enjoyed this video feel free to go down below and hit that like button again It really supports me and supports the channel in general if you want to see more content for me Subscribe to the channel hit that notification bell So you're notified every single time that I do make a video and don't be shy to shoot me a dm on instagram On discord to join our discord to join our facebook group and really just interact with the community I love seeing new faces in there and we are getting new faces every single day So I hope you all again enjoyed the video. I'll catch you all in the next video. Thanks again for watching. Peace out


There was a show called Maniac Mansion, loosely based off the video game. It was developed by Eugene Levy from SCTV in Schitt's Creek. It also starred as SCTV co-star Joel Flaherty as Dr. Fred. That sounds like it would be great! On paper it does, and oh boy was I excited when I found out there's a TV show based on my favorite video game. Until I saw it. It was as boring as fuck! It was just a plain old crappy Canadian sitcom. It had nothing to do with the game whatsoever. All the characters were boring. The mansion was boring. The dark humor and horror elements were all gone. Very loosely based on the game. And somehow it ran for three seasons. Who's watching this shit? It definitely wasn't me and I was a die-hard fan of the game. Every time I see that lame opening with that shitty music it just makes my blood boil. Me too, Ed. Me too.


If you want to make this fibroid healing juice, here are the ingredients you'll need. Dandelion greens, cilantro, lemons, turmeric, ginger, cucumbers, jalapeno, and celery. This juice will build your blood, alkalize and detoxify your body, fight inflammation, and increase your circulation.


Generally when we design buildings, we don't design them to be shut down for two months at a time. We design them to be used. What we've never seen is massive building shutdowns across the country. This is office buildings, this is schools, this is sporting venues. And this project focuses on what the consequences are of shutting down buildings across the country and allowing water to stagnate in their plumbing. Right now we're involved in drinking water safety in buildings and understanding how buildings can become contaminated and how you can decontaminate the water in plumbing inside buildings. So you ready? Yeah. Okay. So we're going to flush for five minutes. There's water system of type of ages and chemicals reach from the plumbing like lead and copper and accumulate in the water. And so under normal circumstances somebody comes along and uses that water and the levels of chemicals are not high enough to pose a health risk. But when you have extreme stagnation or buildings shut down and nobody's in them then all that water sits for much longer than it ever was supposed to. So what we're doing is trying to figure out right now what the baseline level of chemicals are in buildings and then with the shutdown, you should have stagnation. And then when more and more people start coming back to campus we'll sample it down to see if that water quality is deteriorated and then how they could get that water out. When you have water moving slowly through a pipe instead of fast or water just sitting in a pipe, that water gets old. Old water can contain copper, lead, sometimes bacteria that can be harmful. Because we're going to talk about flushing in the paper and how every tap has different flow rates, even maximum ones so flushing doesn't mean the same thing at each tap. Go through a building, if you put it on full flow it's going to be different at each tap. So agencies will give recommendations that like you should flush for five minutes but five minutes doesn't move the same amount of volume through like it's going really slow, that's not very much volume and if it's going faster that's better. If you look back to disasters, there's all different guidances in the last ten years but plumbing doesn't change. So if you flush for one minute, one year, disaster and you flush for 30 minutes the next year but it's the same plumbing system, there's something wrong there. Either somebody's overdoing it or somebody's underdoing it and that's generally what's been happening. It's important that guidance be available for these building owners about how to safely restore service to those buildings and what they should be looking out for and right now there is no guidance and that's what we're going to be working on. So this opportunity here, COVID-19 Response presents a unique opportunity to again drive science into the public space to help people. That's why we're doing this.