I know what's going on everyone, Sam here, late in sports cards, ripping seven boxes for TomC, two 23 Bowman Chrome baseball hobbies, one 23 Bowman baseball Sapphire edition, three 23 Cosmics, and one 23 iMac. So good luck here Tom, we're going to start with your Cosmics, knock those out, Aqua Equinox, Luis Garcia, it's $1.99, let's go, yeah, who's that? Yeah, yeah, Bogart's Tattis and others, there's Logan Gilbert Refractor, Stars of the Night Wanderer, there are some stinkers out there for sure, orange, Grayson Rodriguez, color match to 25 for the Orioles, there you go Tom, nice one there buddy, over, uh, there's an orange, Matthew Libertor to 25, good box of Cosmic here, huddled over a burning flash can, Francisco Alvarez ET talent, Launch and Orbit, Aaron Juge, Jordan Walter, there's a Launch and Orbit, Bobby Whit Jr., Aguero, Green Space Dust, Paul Goldschmidt to 75, Viova Aguero, and Adley Rookie, Aaron Nola, O'Neill Cruz, Juan Soto, G-Downs, Francisco Alvarez, Riley Green, Stars of the Night, Corbin Carroll, Zach Yellen, Refractor Matt Olson, Katie Cavalli, Refractor Joey Votto, Trisha Mackenzie, that is a The Son of Mike Trout, Plantary Pursuit, nice one there, Tom, Schwabba, Congrats Tom, Bobby Whit, Aqua Equinox, Clayton Kershaw to $1.99, Launch and Orbit, Juan Soto, Masatake Yoshida Rookie, DL Hall, Ezekiel Duran, that is a Launch and Orbit, Griffey, the Reds, Walker Bula, Corbin Carroll, Nucleus Rookie, Francisco Alvarez ET talent, Jordan Alvarez, Last Box to Cosmic, good luck here Tom, go on to your iMac after this, Sapphire, then finish with Bowman Chrome Hobby, Anthony Santander to $2.99, Jess Chisholm, Harris Rookie, that is a The Son of Masatake Yoshida, Plantary Pursuit, Fletcher, here, Launch and Orbit, Peter Lonzo, Grayson Rodriguez, Nucleus, Garrett Mitchell, Ryan Mountcastle, Launch and Orbit, Paula Goldschmidt, Mullen, Gunner Henderson, Extra-Terrestrial Talent, Shohay Otani, CJ Abrams, that is a Riley Green on the Stelenova, Congrats on that one there, Tom, nice one there buddy, Case hits Stelenova, Riley Green, little Smith Refractor, Nolan Jones Refractor Rookie, 123 iMac for you Tom, Ty Madden, nice one there, that is going to be two-color patch to 25 for the Tigers, Ty Madden, Dylan Lesko to $2.49, I won't do it to you this late, nice one there Padres, Congrats Tom, he's actually a very good pitching prospect, got a Mason win, that is 16 of 99, three-colored patch auto for the Cardinals, and it made his debut this year, Dennis Eckersley, that is going to be 17 of 25, this next one's pretty sick, that's one there for the Cardinals on the game use, it's going to be a one-of-one printing plate, Seden Raffaella for the Red Sox with part of the Boston logo, this is the Jumbo Sox signatures, Congrats on that one there Tom, very cool man, made his debut this year as well, and then a Jordan Walker, prospect, patch, autograph, jersey number, card number two, that is going to the Cardinals, of course he made his debut and been in the Bigs for most of the year, Congrats Tom, nice one there buddy, 23 Bowman Baseball Sapphire, god, I've been a minute since I've opened some of this, I'll finish with your two Bowman Chrome Hobbies, show this on, Seden Raffaella to $25, it's been a Raffaella break for sure, see a big auto come out of here, Gummary, Brian Acunha, there's a green Vincent Peruzzo 260, on the first, Xavier Isaac first, so Lamire, Randy DeJesus 250, you know the doctor, you know the doctor, Aguera, I wish my name came up huge on there, picture came up big, that is going to be Moises by Estheros to $99, there you go Tom, not too shabby there, Juan Brito and Kevin Perrata, alright, on to two Bowman Chrome Hobbies now Tom, good luck with it, Prism first off the line, it was a first off the line too dude, it was, oh my god, that was a nightmare, there's James Wood to $4.99, I did that one, I've only done that twice now, I did it with a Prism first off the line football instead of basketball which isn't great, Hans Montero first base auto for the Yankees, Rainer Arias first, Jacob Reimer and then I did it with a, I did the wrong year of illusions on drip one night too, that's the only two I've opened the wrong box for, done that again since drip, okay, 21 illusions instead of a 22, there's to 150, Raffy Devers, purple Edger and Rodriguez, there's one there for the Mariners to 250, base auto Felman Celestin, congrats Tom, nice one there buddy, take that on the base auto, white Speckle Alfredo Duno to $2.99, that is a Yuri Perez to $2.99 on the Magenta, Los Santos, Vladimir Restosillo, Yoandry Vargas first, Shimmer Aerial Castro first, that is Ricardo Olivaar to $2.99 on the white Speckle auto for the Twins, Gutierrez, Manuel Bonilla, that is a gold Nian Ting Wu, Chinese Taipei to $2.50, Jesus Galleys, true blue right now, it's the $1.50 when we're talking about Yoandry Vargas, base auto at Demetro Cresante, first for the Diamondbacks, we're talking about, we're talking about that, there you go, yeah he blew it, hurrying the hand all over again, atomic Ivan Melendez to $1.50, Rainer aren't you and him or yeah, unfortunately not tonight, Saint to $4.99, Seas Zuki and base, gotta do it for the break, there you go Tom, thanks as always for the support buddy, get him right out to my man.


Okay, you know my favorite compound shirt ever, right? You know it, huh? Yeah, we make we get to watch it being made and now we like don't get cocky you're getting cocky I like I like it. No words to act Oh Hey, listen, I run believe it or not I run and I want people to see me and I want to see the nature boy on my chest as well I Green guy Yeah, we'll do it make it happen. How long we gotta wait 15 more seconds 15 more seconds. We're gonna have whoo Dude, this is gonna be a rad video. I can't even wait Do Let me in there can I get in there? Yes, come here. Oh, let's go check make sure it pressed all the way Oh my god Can I see those hands are magic ones they're magic ones magic one. I like that. I like that. That was ah No fat man orange for me. Oh man You know, we only got a couple. We have a goal. We just started doing a goal Whatever you give me Hey, I'm in Signed me the flip up. What size is it? That's who acts. Yeah, it's for the big dog. The big dog gets it. I have to print out No, we gotta go to wax the diet hasn't started yet I like your spirit though. I like you sizing me up thinking that an accent work. I feel good It gives me a little self-esteem. You know, that's the That's the the motivation shirt. Yeah, that's the motivation. You just print it and I get motivated. All right. Nice. I'll be back


The president's budget proposal eliminates public media funding. Learn how you can help at lptv.org slash action. A breakfast was a hot topic today at Brainerd High School as the Minnesota Super Bowl host committee stopped by to award another legacy fund grant this time to the high school. The grant will go towards funding a breakfast program at the school that will take breakfast out of the classrooms and instead be put in carts in the hallway to encourage more students to take part in breakfast. According to the committee studies show that students who eat breakfast perform better in subjects such as math and science than those who skip the essential morning meal. I'm very excited about this program and also this is a great opportunity for our students and for them to get a good breakfast or have the opportunity to get a good breakfast before the start of the school day especially if they weren't able to do that at home. So I'm very excited about this program. This is the second grant to be awarded in the Brainerd area in as many days. Curlwing Energized was awarded with a legacy fund grant yesterday to help fund a new bicycle program for local children. If you've enjoyed this segment of Lakeland News please consider making a tax-deductible contribution to Lakeland Public Television.


So I got $6,000 in my pockets but I put like $3,000 in one pocket and like $1,000 in the other and I spread it out, right? So I show up and I'm like, hey man, I'll give you $3,000. He was like, no, you know, I'll do it for $6,000. So I took out the $3,000 in the first pocket. And I was like, look, this is all I brought. I got $3,000 right here, cash. So I was like, take it dude. And you know, people see it, it's different. They get excited. I was like, all right, four. I was like, all right. So I took out the other pocket. And then he laughed. And then we made the deal. I got the truck. And it was like, man, you know, I can't drive manuals. I have to have someone come over and help me drive it home. This is Started to Store From. Today's guest is Fernando Lopez, founder of I Love Mitchelladas. If you've never had a Mitchellada, it's a spicy tomato-based concoction mixed with a beer. Though if I'm being honest, that description doesn't begin to encapsulate the drink that GQ called the greatest Mitchellada in a city full of great Mitchelladas.  So listen in as we cover everything from dealing with imposter syndrome, making a Mitchellada mobile from an old VW van, to Fernando's dream of one day getting his product into Applebee's nationwide. Now, back to the episode. Welcome to the podcast. We're here with Fernando Lopez of I Love Mitchelladas. Thanks for coming on. Thanks for having me, dude. Let's talk about what this is. For people who don't know. Yeah. So I have to explain this. We have listeners from all across the country. Let's do it. Some have never heard of a Mitchellada. Tell them what it is. I'll tell them that they might not have yet, but in five years, the whole country will hear about it. I love that. It's a spicy beer cocktail. It's just a beer cocktail in Mexico. To me, like the quintessential, in the simplest form, a Mitchellada is beer with lime and some sort of rim. And then on top of that, you make it as complex as you want. So we have around two recipes. We have the red that I brought and the OG green. And the OG green is the original one. The OG green is more savory, sauce, sauceful, more like deep, a deeper flavor. I didn't know there was a green one. Yeah, this is like the more friendly, it's lighter, crispier. Red. Tomato flavor. More tomato. Neither one tastes like tomato. Okay. One of my biggest pet peeves is going to a restaurant asking for a Mitchellada and getting like Bloody Mary Mix and a beer. Because tomato is a blending agent. Like as an ingredient, what it does is blends flavors together. So when you add just tomato with beer, all it does is you're kind of just taking away all flavors and you're just getting like watery, tomato-y, watery flavor. I didn't know that. Yeah. So then like what the tomato does in the Mitchellada makes is it kind of blends the flavors together. The citrus, the sauces, like the saltiness. What else is in it? What else is in the Mitchellada? It's the way you make it at home. I mean, think of how you make it at home. You have your sauces, your spices, salt, tomato juice. This one doesn't have any clan juice. Our original one does. Okay. But this one also, this one has anchovies. So it's not exactly vegan. Okay. We have a vegan one also. You can find it on our website. And how did you start the business? Were you guys doing it at the restaurant? They start from the restaurant. You know, we've had the restaurant for 25 years and we took over the restaurant. We were rebranding everything. One of the things we've always sold at the restaurant is the mole. Yeah. The mole is amazing. Yeah. So we bought the Domain Isle of Mole. And it used to be the Galaghetza. And we were talking about branding earlier. Yeah. Like I don't really believe in names that much anymore. Sure. Because Galaghetza is such a weird word. But like giving, our website used to be Galaghetza.com. So like imagine giving that out, right? Yeah. Where it's like THG, GUE, LA, another GUE. So then we bought IsleofMole.com. Once we had the Domain, we were like, all right, let's rebrand our mole. Put it online. We got on Shopify. I think like within, we're one of the first Shopify stores. Or at least, you know, it was super new. Yeah. Like I would ask everybody like, have you heard of Shopify? Have you heard of Shopify? And nobody would know about it. And now they're like the household name. It's crazy. So we got on Shopify. And when we started, people would buy the mole from like, you know, Nebraska. And we would have like five sales a week. So I would hand write a letter to every customer. I'll be like, dear, thank you for your mole. Here's your mole from, you know, Fernando of the Galaghetza family. Send it out. That slowly started becoming bigger and bigger until like I couldn't really do any more handwritten notes. I remember one day we came out in the article and we had 150 orders in one day. Wow. So we had to send all those out. And then, you know, it kind of like stayed, not those numbers, but like it was visible. Yeah. It was cool. Yeah. So then from that it was like, okay, what else can we kind of crack it? Yeah. Because you can only get the restaurant so full. You can only fit so many people. Right. But so then on the product side, it was a way to kind of like grow beyond the restaurant. Yeah. So then one day we were hanging out at the restaurant talking, I think we were talking about the murals that we did outside. And the bartender came up and he was like, hey, somebody wants to buy the Michelada mix that we use here at the bar. And you guys were making it yourself at the bar? Yeah, we always have. That was the OG Brown. Yeah. And we were always, that was the staple of the restaurant. Okay. So people really liked it.  So we're like, all right. Wow. The guy was like, I have some empty tequila bottles. We can just fill that up. Yeah. And we were like, all right. Tell them like $25. Yeah. Because that's like a ridiculous number, right? Like if he wants at that price, then you know. And it was called in line with like, is that a ridiculous number? No, I don't have any. No, I think at the moment, at the moment, we thought it was now considering now, now it's a deeper conversation about prices and Mexican food and everything. Right. Sure. But like we, it was just more in line where it was like, that's the margin. That's the, the, the upsell. Right. And then you get about 10 per bottle. Yeah. So it's about $25. So he buys it for $25. So he buys for $25 bottles and then more people were buying it at $25. Okay. So it was like, okay, if these people were willing to buy it for $25. Yeah. I'm sure outside of the restaurant, we can sell a lot more for, you know, a more reasonable retail price. Yeah. And this was before, I mean, there were literally no Michelin mixes in the market. There were no cups. There was nothing. Nothing existed. Oh man. Two years before the cups existed. It's like whatever that year was. Let's see. So Spotify is a new player. This is probably. Shopify. Shopify. Sorry. Eight to 10 years ago, I would say. Yeah. Probably 2012. Probably 2012. Between 2012 and 2015. Yeah. So we were, you know, the thing is that once we kind of like got it, say to market, the product out to market, we had the product at the restaurant. It was there. We made a lot of mistakes that, you know, like now I wouldn't have done. Okay. Like what happened? Like we, because the price was, I think $10 at first. Okay. So we wanted it to look like a $10 product. When we rebranded the mole, what we did is we put it in glass jars and we made it look like what it was worth because it was worth a lot of money. Yeah. But people didn't sort of see that. It wasn't conveyed. Yeah. Because we're selling it in like plastic bags. So we had to make it look like what it was. Sure. So we, you know, it was like, okay, let's do the same thing with the Michelada. Yeah. But it, the glass doesn't travel well. Right. It doesn't ship well. Yeah. So already you're increasing your shipping costs, your transportation costs. And most mixers, people are also not buying in glass, right? Yeah. Most mixers and also just like, it breaks a lot. Sure. You know, it's expensive. It's heavy. It's heavy. Yeah. Just the weight. The weight is a big issue. Yeah. Totally. So, you know, that's one thing. So, you know, by the time we fixed everything, by the time, and we weren't really paying a lot of attention to it. It was just kind of like a side project we're doing. Sure. So by the time we got this product ready, there were already the cups. There were already those things. And it was like, oh, okay. Now it seems like we're just kind of following the trends. So it was just a few years because I mean, we're slow with it. We were just kind of like redoing the restaurant. We were just building a bar. So then at the same time, you know, it's like, oh, let's build a Michel mobile to kind of help promote this thing. Yeah. And how'd you do that? What'd you buy? You bought a food truck? Yeah. Talk to us about that. I looked that up ahead of time and I'm just fascinated by it. So the Michel mobile. Okay. So I think I forgot, I forgot what year it was. It was one of the last, not one of the last, it was a LA Street Food Fest. I don't know if you're familiar with that event, but we participated very often. Yeah. And one year we were there and there was a point where, there's so many food events. So at a certain point we were like, all right, we'll do it, but we'll just take the Michelada because it's easier. It's just a beer in the mix and it's very integral to the restaurant. So it's still, it's still very much galageta going. Yeah. So I was there hanging out with the Michelada, my friend from LA Taco shows up and he's like, oh dude, this Michelada is really dope. Like you should do something cool with it. I was like, oh yeah. And we're just talking bullshitting and like out of nowhere. We just kind of, we're like, yeah, I'm just going to buy like a VW bus and do like a Michelada truck. Okay. And then I'll have like a DJ booth and we'll like have beer taps. And we're just kind of like spitballing and like, you know, just like talking. Yeah, yeah, yeah. But then it was like, oh, that's like pretty cool idea. Maybe I should. So then I started looking on Craigslist and all these things, VW buses. And originally I wanted the one with the V, like the quintessential, but those things are expensive. Yeah, they are the classic. Super expensive. So then I landed on this one. It was on sale down the street from the restaurant for like $6,000. So I was like, damn, that's a lot of money. So I got $6,000 in my pockets, but I put like $3,000 in one pocket and like $1,000 in the other and I like, I spread it out, right? Right. You're like, this is all I got. Yeah. So I show up and I'm like, hey, man, I'll give you $3,000. He was like, no, you know, I'm like, I plan to give this truck to my kids. Oh, there you go. With the emotional story. Yeah. And I'm like, okay, but you have it on Craigslist for sale. I don't know. Right, right, right. So I don't really believe you. So he's like, I'll do it for $6,000. I was like, you know, so I took out the $3,000 in the first pocket. Yeah. I was like, look, this is like a TV show. Yeah. Yeah. I was like, look, this is all I brought. I got $3,000 right here at Cash. Yeah. So it's like, take it, dude. And you know, when people see it, it's different. They get excited. Yeah. So it was like, he was like, it was like, all right. Four. I was like, all right. So I took out the other pocket and then he laughed.  I got the truck. How much, how much was it to renovate it? Oh man. Arm and a leg, dude. Yeah. Yeah. The truck was the cheapest part. Yeah. The truck was the cheapest part. Did it run? Yeah, it ran. It ran.  You pushed it home. Yeah. And it was, it was like manual. I can't drive manuals. I have to have someone come over and help me drive it home. Did you know that before? Yeah. You know, it was just, they didn't make any. Not in that day. Any automatic. Manual. Yeah. Manual. Yeah. Can you drive manual? Yeah. I got to learn, dude. So how long, from the moment you bought it, how long until it was operational and you could bring it to? It took, it took like a, probably eight months, which is crazy, crazy timeline. But I was literally at the shop every day, pushing dude, like anything. He would be like, I don't know about this. And like, okay, let me just find a solution. Just like pushing it, pushing it, pushing it with me. That's not a bad turnaround. Cause I know a lot of people who have project cars that just sit. I have a, I have a six to six Mustang that I've been restoring for three years. Yeah. So there you go. But it probably helped that this was like for your business, as opposed to for pleasure. Is it manual? No. That's automatic. I was going to say, that's so sad. That's such a good story. No, no, no. That's a cool car, man. It's a dope car. It was my first car. It was my first car. So then I'm just restoring it. That's awesome. That's way better than 99% of people's first cars. Well, it was, it was a six to six months.  Hey, man. You know, it was like, I think we got it for like $2,000. $2,000. Yeah. And it was like baby blue. So like my dad took it to TJ. To get painted black. They blew. Now looking back, I should have kept it. Yeah. That's a classic look. It wasn't the original color. The original color is like, like a gold, like a weird California gold. I think it's called, but it's weird. Yellow, like a mustard. Yeah. Like a mustard. Weird. But I'm going to, the restoring color is like an olive green. Yeah. And I'm doing it. It's a two plus two, but I'm changing it to a fastback. So once you're not doing the original, I'm already right. As long as you're not putting like flames on the hood. I think that's okay. Yeah. So you finished the Meachemobile. Finish the Meachemobile. First event we did was the LHU Food Fest, where I had the idea the year before. And what did you do inside of the car? Is there space for people to walk around? So inside the car, so the, we got it the interior. Yeah. On the side, on the driver's side, along the side of the car is a jockey box, where the, there's four taps, and those taps lead to the side of the car. So on this outside of the driver's side, there's a door that you can open. Yeah. It's got four beer taps. I didn't know, I mean, when I got it, I didn't know anything about the car. Right. Like I just chose it because, I chose it because that in my memory, it's very Mexican, because like in, we used to get picked up to school when we lived in Mexico in like Combi. Yeah. And like in Defe, it's like a working person's transportation. Yeah. There's Caseras, it's like a taxi. It's like communal transportation. It's like Uber before Uber. Sure. So then, That's so funny to think about. Yeah. It's the same in Peru. Everything's always, everything's the same. There's no new ideas. Yeah. No, that's so interesting. The back on top of the engine is raced. So then on top of that is a DJ booth. So the DJ when he's playing is looking towards the engine towards the back. Yeah. But to fit the DJ, we had to cut the roof and it hinges open like a book. And on the inside of the, of the roof, once it's open, there's a TV and two speakers swing out. So it's, it's like a DJ booth slash beer tap. That's so dope. And like a TV. Refrigerator? No, no refrigeration. The only electricity is just for the electric, for the DJ booth. So it's a jockey box. A glorified jockey box on wheels. Yeah. No, it's great. Yeah.  Were you a hit where people like, Yeah. You know, I think in my mind, they would have been bigger, but my question was that if you noticed a huge swing in people visiting your booth or whatever, I think it's so big, but because of the truck, the next day, I got a DM on Instagram from a circus liquor. And they're like, Hey, we want to carry you guys and Ramirez. And those are our two first accounts. Because before that, we were just at the restaurant. That's significant. Yeah. So we got like two big account. And like at the time, I didn't know, but those are like two staple liquor stores in LA, circus in the valley and Ramirez, then like the downtown area. So when they gave you the account, you had to ramp up production to be able to fulfill those. I mean, we were, everything was from the restaurant. You know, but it wasn't like, I always tell people when you have a product, the easiest thing is getting to stores. Getting to stores is easy. Selling the product is hard. Right. So then like, we got into these stores and we would go every week to like circus. And one week circus, one week Ramirez with the Michelin Mobile. We were parked there and just kind of like post up and play music and like talk to people as they were coming in. And do you taste things and stuff? We go to the tasting because it's beer. So you can't really do tasting outside. Okay. And when you taste a mix by itself, you don't get the full experience. Yeah.  And when we did that, we still had our own brand, our old brand. And we saw the glass bottles that were originally called Michelin Galaghetza. Which, you know, doesn't translate very well. It translates at the restaurant because we build it over years and years. Right. And it could have worked for the Michelin Galaghetza if we wanted to build it over another 10 years. It would take a long time. Yeah. You can shorten that by making it a little more obvious. Yeah. I love what you said though. You said getting into stores is easy. Yeah. It's like selling. Selling is hard. It's like the same thing when you open a store. Yeah. It's hard in the moment. It's hard in the moment but you don't realize how easy it was. Oh, it's so easy. Yeah. And you're like, no one's coming inside. Yeah. And you're like, now you got it, that's the hard part. Now you got to sell. Yeah. You got to market. You got to get out there. Yeah. So then we, you know, we relied very heavily on our social media and making videos and content and all those things. I mean, right now we have the biggest social media presence any other item in the category. Yeah. Why do you think that is? It's just the medium will be able to work. It's consistency. It's the work. The process is everything a little bit. Just kind of over time. Over time and doing it every day. And so in terms of the accounts, are you still at the time of this is all happening? You have these two accounts. Are you focused on growing them? Yes. I mean, but like I said, we have the glass bottles, right? So it's like, we have to take them every time they order. We take them ourselves, you know, self distribution. So like these cases are heaviest. So we're taking them and then like we've always had the, the powder on the neck. But we do it differently. So a lot of times because of the weight when people pick it up by the neck Yep, it would fall and break. Oh, so then we had to like replace them. It was just a lot of issues So people listening we there's the bottle comes with a little a Seasoning and it's attached to the neck and effectively you would dip the seasoning on your glass on the rim on the rim It's a rim and then you would put the mix inside but also the reason we did that is also at the time It was like what eight years ago, you know, whatever time people That he didn't exist like it does today now. Everybody has that he yeah Taheen is something I never knew up for me.  We're actually about to phase it out. Okay It's now we're going to the next step without that. I would like that he reduce it that labels expensive because it's a full-body sleeve Okay, so we're gonna get rid of that go back to like traditional label just do a next leave and we're gonna pass on the cost savings are going to pass on directly to the consumer to This is a to be able to drop down the price for consumers and Ideally get like a wider range because right now. We're a premium product We're probably twice the cost of anything on the market, but once we drop it down We're more in line with everybody. Yeah, right now. We're doing about the same sales as Products half a price that are half the price half the quality. We're gonna maintain our quality, right?  It's like it's a Ground chilies mixed in with salt and citrus. Yeah, so was that hard or like how did that partnership? It's not really a ship you ask me like how do you partner with them? I was like, I just buy it wholesale from and then you just wrap it on the bottom Yeah, I mean if there's nothing on it it says that I'm I'm not like that's interesting. I would have just assumed that you and Tahin were in cahoots with no No, well and Tahin we only use for the red one for the og brown one We make our own salt. Okay, and then we have we package now We like everything looks a lot more packaged now when we started it was like in plastic. It was like coke bags Cocaine bags clarify like little sachets. Yeah, just look like bags. I really love the packaging You can see the meet you the meet your mobile on the back. Yeah, it's there But you know now the new packaging it's like it's a thinner strip. It's a thinner strip So that allows the everything to be just more What do you guys save on doing that? Honestly, it's like it's like pennies But the way the industry works and like now I try go to store I mean I look at my competition and the price and I'm like, how do you like how do you guys make this stuff? How do they make money? Not not just how I mean, I know they make money. They have to make money or it's a capitalist kind of A lot of people don't do the man. Well, I mean look at least they've been around for long enough for it has to make some sort of money Yeah, so for my cost There's a markup to the distributor which then does a markup to on the store, you know, there's like three markups along the way So like it's gonna retail for I think six ninety nine But like there's a huge gap there and I know what I put into my product It's like quality stuff and I'm good. It's like I'm just very fair, right? It's just like a straight markup. Yeah, straight profit margin and hopefully everything falls in line with volume Where I can then make money in the long term, but I'm like, man I like what kind of ingredients must other people be using so from the circus liquor and your other account How did you then what was the next step to explain? Oh, just like very slowly just knocking on doors and stuff and we got into Northgate, you know, I think a market Northgate markets and they have about 50 stores in LA But it was with the whole thing so, you know, so then it wasn't selling very well because it was like I think I think I time was actually $12 because it's more expensive. So then we did this whole repackaging We brought we did this brought it down to 899 and then things started moving along that we got to Vallarta We got to shake ease. I actually have the red one because of shake ease. I don't so shake ease is like a pizzeria Are you have you gone to shake ease? I haven't been there, but I'm down the street, man It's like it's I think it's like a local thing like you have to Like it was just one of those like all right, it's like a pizza hut or something No, no way.  I love shake ease. Not shake ease like we grew up with it You know that there's like if you grew up in LA as Latino, you knew about shake ease Shake ease was one of the first pizzerias who started who advertised on Mexican television They're one of the first like Americans like company local companies to really like bet on the Hispanic market Yeah, and they had this quintessential commercial where it was like a family at shake ease and Then like the grandma's there and the kids like a willy-tah They said well, I'll tell Papa mojo and the grandma's like gracias mijo and everybody knows that like if you talk to any Latino Who grew up in LA they all not a commercial Because it was awesome. It was unlike any vision all the time. Yeah, so there was always like it was like one of my dreams to be in shake ease because like Not that like I love shake ease that much or like I see you but it's like it's more of a it's more of a staple And it's more of a you're becoming ingrained in LA culture. Yeah, and you're being accepted It's more mainstreaming right because micheladas Consider very niche. So it's like, okay How do I mainstream this because that's the long-term success, right? You like niche is like cool But like and also you see the way that the US is growing like my pitch for the micheladas to like people is always like On the business side as a business is right now the Mexican population is the fastest growing market in the US Right now in the US. There's more because of the is being made than peanut butter and jelly sandwiches There's more salsa being sold in ketchup, but along with the growth of Hispanic market. We're not just selling to Mexicans We're selling to the people influenced by the Mexican culture. Yeah The same way margaritas were a very niche Mexican product 10 years ago I've got a Chinese restaurants with margaritas now the culture influences the greater culture Yeah, and that's how things become mainstream. I went to a talk recently at a law office here in LA and this guy that was on the Obama administration came in and he was telling he was telling people the facts about Mexico and the US relationships in relation to imports specifically and he was saying that 22 states in the United States 30% of the income that comes to those states is is based off Mexican import and The argument he was making or I get the awareness he was making is like in the media, you know, the portrayal is so poor Yeah, and he was trying to say but in reality were pretty The US economy and states that you would never even think of like in the Midwest even yeah are dependent on Mexican imports And he was saying you take that you take the media makes you unhappy But at the end of the day the way he was looking at it is like when you think about other border disputes that are happening in the world We're kind of lucky. Yeah, not at war. It's just a media war. It's a media war It's a culture world. Yeah, try this and he was saying that you know despite the differences There is progress being made Yeah on an economic level. I'm a very positive person. I like in the long term. Everything's getting better. Do you like it? So I'll be upfront with you. Normally. I don't like Michelades and it's not my favorite drinks You haven't had a good one that is one of that's actually pretty good That's the best one because I'm not just pandering or whatever I'll tell you why I'll tell you why you haven't had a good michelada because everywhere you've had a michelada All they do is that Bloody Mary mixed to beer and I hate Bloody Mary's. Yeah So the reason the reason that's good is it almost tastes I hate I don't even know if this is the right word, but it tastes real like it tastes like an Organic II versus when I had them before they say it's like juicy.  I'm battling like people's perception of what a michelada is That makes a lot of sense because I'm always like I want to if I I never get a bloody Mary But if I do it's only for the shrimp and the bacon Then I give it to my wife and I'm like, you know, that's that's why that's why shakey in my mind was so important Because it's like how do I reach people who wouldn't normally order a michelada? Yeah, to get a michelada and also, you know, like my my next big dream is to be in Applebee's Okay, not because I love Applebee's but because Applebee's is such a quintessential American company, right? It's like almost like satire American, but you know, it's funny about Applebee's They probably have like 10 different flavors of margaritas. They do they do, right? Yeah, they do margarita. Yeah, and they have 2,000 locations across the US Yeah, so it's a good way to introduce the yeah the population the general market and that's to be that kind of like first It's happening in the vegan community right right now in the vegan the vegan community So Dunkin Donuts has rolled out the vegan side the possible burger meat McDonald's and so you think about these huge companies introducing vegan products To your average consumer. Yeah to the market. That's yeah, are you talking to Applebee's? I've Mailed you've called you've text I faxed the way I've gone the way I got into those DM when I got shakies I literally drove by their headquarters. I was like, I don't know headquarters is here So I was driving to I was run to a market and they said no on my drive back I was like, oh shakies right there. I'll stop by so I park and I look up shakies And I look up, you know who the person of in charge of the bar is yeah, and I walk in I'm like, hey I'm here to meet Michael and they're like the other meeting. I was like, no, I just like stop by You know, like I'm sorry you can't like you can't just come in without a meeting You gotta like call and email him all stuff. I was like, all right. Well, here's my mix Here's my business cards. I'll try it'll call every day But like the older all of these big companies. Yeah, they you assume get like a million emails They probably do so like their voicemails are usually like how you've reached whoever If you have questions about procurement or being a supplier email emails here And it's like an email that like everybody sends her things you get lost So call once a week send an email once a week for like six months and at the six month mark I get a call from him. He's like, hey, it's Michael from shakies. I'm calling. I'm just gonna give each other And I was like, oh man, it's dope. How did you Like my emails finally got through. He was like, oh One of my managers was telling me that we near each other and I saw your bottle on my on my desk So I called you so it's like not even from the emails. It was just from like that one visit. Yeah And so for Applebee's, you know, I'm trying to do the same thing. I'm like selling product and like I did get it I did get it I'll hold the guy once but when he picked up it was almost like he accidentally picked up But he talked me for a while they gave me some advice So I'm just trying to like, you know, it's a long it's a long game. It's a long come I would imagine that it might get easier the more accounts that you have. Yeah, the bigger you are the more leverage You know, you know, like everything it's like money the more money you have the easier it is to make money right now We have about 200 accounts. So like now when I go to accounts, it's like we're here. We're here They're like, okay, they're more likely to say yes, right? Nobody wants to be the first mover Where do you guys make it? Do you make it at the make it East LA? Okay, so we made it at the restaurant for a long time Yeah, and then we know we move and now we have our own like many faction facility We make it ourselves. Okay, so the way a lot of other people make it the way most people make most products is Yeah, and like even then I'm like, how does anybody make money? So your your sticker says smorgasbord. Yeah, that's so so I actually run the bar program at smorgasburg Tell people what smorgasbord is smorgasburg is the dopest food events in the US It started in New York now and now there's like three or four in New York And then they open up LA and when they open up LA, you know We were very fortunate to like be brought in to help out with the bar And then it was like a one-year kind of thing and then it worked out So now we just I just kind of run it run the bar It's every weekend every single Sunday dude every Sunday the whole year. Yeah, we close like three weeks out of the year But it's pretty amazing. I mean, there's a lot of foods that I've never heard of and when I go there You have it's probably the biggest event and it happens every Sunday We get 8 to 15,000 people every Sunday through the doors and so that's where I have a michela as well It's like a michela beer garden is I love me child as beer garden So that's another point of contact where I get to try to and that's where I I'm there I'm personally there every Sunday. Yeah So if you want to meet me comes smorgasburg get a beer with me I curate all the beer so you can criticize my beer choices and the way we met I guess in some way right was through your sister, but also through border X Yeah, because you guys use their their cucumber, you know sour. Yeah beer in the in the mix in the mix We make a amazing cucumber michelada So clearly the type of beer that you put into the michelada mix Effects the overall taste but are there some beers that you just tell people to shy away from because no No, I mean, I don't tell people shy away from anything. I'll try anything with it You know, it's funny. So right now we're drinking a Belgian beer a Belgian ale and and it tastes great with it It tastes great. It tastes amazing with it. Yeah, I literally was like this is gonna be so You're mixing Belgian culture. So I have a I have like a youtube show that I started I love michelada show and then uh, the first guest is my friend Javier Cabral who was the core writer for the Gluster the Gluster. Yeah, we when uh, we're hanging out and I was telling you earlier my whole theory behind My video was like, I'm just gonna do it like I don't even know what it's gonna look like Sure, I don't know what it's gonna sound like. I don't know what it's gonna be So then he was my first guest He showed up early and we were talking we're like, all right How do we get like a like a random beer and then pair with the micheladas and just see how it is? So he was like, all right, I'm just gonna think of the wildest beer. So that's a great idea So we got that's what we do on the show. We just get like whatever beer whatever beer First we drink the michelada and then we just talk about whatever and you're honest about it. You're like, yeah We're honest about it. It wasn't good. I mean the person who that last person was like, I don't like it I was like, all right, cool Give us your favorite beer to pair with it and your least favorite if you have it off top of your My favorite beer Probably the border X with been a sour It's a cucumber But like it's like a cocktail at that point because I I like to muddle the cucumbers in it Oh, okay squeeze some lime Yeah at the brown mix and then add the cucumber sour border X brew a beer and I rim it with our own It's like spicier than tahin and that's like my favorite But the best seller is the mango Which is the red mix with muddled mangoes And mango half by garage brewing mango half. I haven't had that. It's really good. I mean the beers It's good by itself, but it's like amazing with the michelada. What do you think that is? The michelada draws out the flavors like like the pepino. I like the pepino. You're all right But with the mix it it really draws out the cucumber flavor So a lot of things that we've been talking about today I would consider so some people view what you're saying is like an educational Entrepreneurship right and so you're kind of like I bought this car And then I converted it and it became like this marketing thing. Yeah, you're not talking about it like a strategy You're talking or a tactic. You're talking about it. Like you just being you so another one is you got rejected from applebee's You stop You leave your product six months later. Boom. You got an account. Well, that's how it is, you know You just gotta do it. Is that how you think about it? Is that how I think about it all? You're just kind of like let's just see what happens even with the videos You're kind of like yeah, yeah, okay because I think Overplanning it sometimes stops you. Yeah, it's just what works for me, right? Sometimes when I over plan things I'm a I'm a perfectionist. Yeah, so like that's why I used to do a lot of videos I used to do a lot of video editing a lot of content for me to us And then like I got to a point where everybody was like, oh, those videos are so good And then like I was like, oh, they gotta be better better And then it stopped me because at that at that point it was like Yeah, I got like a camera and like lenses and I got to edit it And I was like importing into After Effects doing all these crazy things So like I made it so hard for me for myself, right? Where I like now I just don't do it as much as I used to that's so important So now I'm going back. I'm like, all right I'm just gonna like not worry about it and just do it Especially now the way the the marketing landscape is yeah things are moving so quickly Then like it doesn't matter Like no one really cares that much people digest the content so quickly so quickly and they'll cut through the bullshit, right? Like right the the production quality doesn't matter as much as authenticity Authenticity is what sells now.  Yeah, and that's the part of people like I mean, that's what people like like hot takes right because like the spiciness People let their guards down and they're more real or like even fear factor That's what people like fear factor right initially because it's like It's something you can't put on an act when you're when you're fear of this snake pit in front of you is overwhelming Yeah, yeah, it's authenticity. We've been fed Like curated or like actors or like we've been fed that for so long. It's interesting that all of that's changing so quickly There's an awareness around everything around food Around what you put in your body I mean you look at like people the biggest people on like social media are people who just don't don't care And are just like just do it Who's your favorite person to follow? I don't I don't know everybody. I just scroll like it gets depressing sometimes or I'm like I wish I was this authentic or like I wish I gave this little fucks I think about that a lot sometimes when I post because I'm like, why am I thinking about this? Yeah, that's what happens to me.  No, I mean for um the michelales Yeah, yeah, we have a team it's like me and christine and uh, you know We have jennifer and gabby from camilla creative That we work with at what point were you like this is a real company like at what point Did you did you get to like oh my goodness? This is like taking more of my time or we have a lot of accounts A couple years ago, let me and even then I'm from maybe like one or two years ago It was just uh when your head though. What was what was that like were you like? Oh, this is this is legit now in my head.  I think we all do I don't do you Oh, dude, I was at dinner last night and this is all we talked about my buddy just sold his company huge acquisition He still feels like an imposter He feels like he tricked everybody into it all the time on the daily and so We were both talking about it. We were talking about the reality of what that's like and Is he brown? No I was talking to a friend of mine. We had dinner at my house and I had my friend. She owns a restaurant and another friend She owns a restaurant and another guy he owns a restaurant And we were just talking right and then three of us were talking about the same thing how we feel And I was talking with my pros experience how I I feel a lot of things that stopped me My needing that need to physically do work Sometimes stops my growth for sure because I I put my effort into Dumb shit that I could easily outsource. This is what I tell nick every day Yeah, this is gonna get real right now. So I'm telling nick.   Yeah, and she she was like, you know, we as managers have two jobs Delegate and follow up and if you're doing anything else, you're just wasting your time It's hard though. It's tough to relinquish ownership. It's tough to relinquish ownership Yeah, it is very especially when it's more creative like on your own it's more creative But I mean without systemizing things You're not gonna be able to grow right because at the end of the day you have the same amount of time as everyone else and If that time is taken up by this task then that task is gonna go unaccomplished or you're just gonna maintain where you are Right, right, but that's another conversation where it's like in our community of like people who are doing stuff Yeah, this is like when the first thing people ask you are like, oh, what are you up to?  They're like, oh cool. What's new? What else?  I gotta have something else too. That's always the question It's always like what like what's what what new thing are you working on? Yeah, right, right and it's like Like people like it's like the restaurant the micheladas the book and people. Okay. Um, what else what else?  It's never good enough. Yeah, nothing's ever good enough for anyone There's an expectation there, right? And then I don't know if it's like uh, like It's not real though, right like nobody really expects you like people are people it's the conversational thing It's like yesterday. I was on the side. I get a phone call from a friend Hadn't spoken to them a while in like two years and they're like looks like you're killing it. Oh my god, all this exciting stuff Love the podcast. Love the brewery. How's it all going? And I'm like, oh That's interesting. That's your world. Yeah, that's that exactly Yeah The day-to-day is very different. It's completely different. Yeah, and it's um, anyway, we were talking about this last night at length And it was kind of like how we cope with it, right? Like the seesaw of it all how do you cope with it? So for me What I was telling my buddy is it There's two there's two things one all the fears and The the fear of failure lives in my subconscious and particularly when I come out when I sleep And so then it just comes out And for a long time I was super good at ignoring it and blocking it out. I was so good at that It was like all ego, you know what I mean? I like plug into the ego and then it would just block it out And it was just getting worse. And so at some point I just need to talk to it, right? Yeah have the conversation And just accept it and be like, look, this is a normal thing We're all going through it talking to other people people like you right that are that feel it and then you're like Oh, I'm not alone in this how great right? And so you're in a safe space with other people and just realizing it's just normal It's part of it And embracing it to some extent basically not running away. Yeah from it. Yeah facing it That's kind of what I did. I just just doing right and not worrying about the perfection or the looks of it Yeah, the other thing is like momentum. So I try to keep momentum going and then It's it's tiring, but it's also I've gotten I think pretty good at just hiring the experts You know not overthinking hire the experts and I think that's why I like realistic development so much It's because I I literally can't be the lawyer. I can't be the architect I can't be the environmental assessment company. And so it forces me to rely on people To do their job And at the same time it's like makes me feel good. I'm employing people But I'm also getting good counsel or good services And so there's a whole component to I think real estate development where it also solves solves the what's next Because there's another project. You see what I'm saying? And so it's like I figured out the construct of how to check the boxes Do you have a End place? Do you have a place where you'll be comfortable stopping? So this is so we talked about this last night too for me So everything goes back to the why you do it The why and and it's not like oh because I like it. It's so fun. It's like I love drinking It's not it's not that the why is like super personal to you And so for me, I've just always really valued my time and being able to dictate my time You can do that now. I mean like so that's a weird question though because it's it's a weird because I you know I mean you can do that very easily with very little You can and no doubt, right? But if you want to grow your if you want to have kids as an example Like there's a there's a fiscal responsibility you have to these individuals you want to bring into the world And my whole thing is how do I maximize my time with them? Without having a nine to five or without being in a chair all day And that is the problem. I've I feel like I've solved and so the question isn't To me anyway, it when is it enough? I have it now, right? It's what changes around you that then requires a system to optimize to let's say two kids Three kids no kids, right? And so it's always the balance. Yeah, and I think as an entrepreneur you're always thinking I want this So let me optimize the system to get me that and sometimes it's just vanity sometimes people are like, I want the car Yeah, I want this mansion and so they work really hard to do that for me. It's none of that. It's just It's just my time. It's like, how do I maximize my time? I'm trying to strip. Yeah when I got married I uh One of the things that changed inside of me. I like I was like I got to strip away all the wants inside of me Yeah, and just focus on like the realness like the communication the time Time is family people time spent being present. Yeah, and like stop worrying about Money in a weird way like, you know, but I'm still working a lot. So it's not like right So I'm trying to figure out what my End thing is because right now, you know, we cut back and right now we're living on like so little money But still doing the same amount of things and still being happy and still doing all those things So we're just saving and saving and saving But why Why are you saying? I don't know. You see even listen, I'm saving right now for like I want to I want to get into like real estate investing Yeah, so I'm saving capital Got it because I'm trying to Systemize my life where I can then get like the residual incomes and do all those things right you're trying to create passive income for yourself Exactly, right. So you could have your time back. Yeah, yeah But I could even have my time back now is just like but you require more the system requires more Life requires more the family requires more Yeah, but it never stops never stops. It only gets worse.  I mean you have a lot of siblings once they have Kids, you know, then you have a nephew nieces. Yeah, you want to spend time with them That's what happened for me I have two nephews and all I want to do is make sure like I see them as much as I can They're in massachusetts And so it goes back to the time equation systems here Cool, I got to optimize so we can go back to the east coast four times a year and Be present right be part of their lives. That's like important to me. It's an ever-evolving thing It is. Yeah, there's some days where I fantasize about like moving to ohio and homeschooling kids. Yeah Sure, I mean, that's don't go to ohio I have friends of mine who are entrepreneurs at homeschool their kids Yeah, they've created that like their own oasis that like I mean that's In any any city any when I was younger, you know, like every I think like everybody who went to public school You would think homeschool kids are weird now. Now I understand it more I was talking to someone the other day about how in popular culture Having a good life and being stable and the only things just like look down upon Like look at the simpsons, right? Flanders is the punchline. He's like a punching bag But he's the guy with the best life He has like his kids who love him. He loves his wife Yeah, he has a great relationship with like, you know with god if you're religious. Yeah, you know, he has it all But he's the punching bag and he's like the loser and Homer Simpson's the hero of the show It just depends on what makes you happy if that makes you happy like there are some people who are very content with just working their nine to five coming home to their family at you know, 5 30 when they get off work And that's that's all they could ever want But then there's the other side of the equation, which is the Workaholics so to speak like they're never satisfied with with Good enough. They always want that perfection So then they strive and they add those extra hours to work for it and I noticed the disparity between myself and some of my friends who They were content to just go work for the government and start settling down buying a house having kids and I it was just never I was never comfortable with that life Which is why I I ran away from it and didn't pursue it But for them, I don't I don't hold anything against them for not wanting the same things I do It's more that's their life that makes them happy and gives them joy. So Why not pursue that? It's a very achievable goal. No. Yeah, I mean, obviously we're all here, right? Like yeah, I'm like doing I have like three four jobs But sometimes like the Flanders I just go like in my mind. I go back to Flanders It's a really interesting point that you're bringing up here because it's like, uh, like Flanders could be an entrepreneur But like mid romney Hmm, let's talk about mid. Like he is very much in pop and in LA It's like he's like the boring punching bag and stuff. But aside from politics Yeah, like just looking at like lifestyle and stuff the Mormon the Mormon that kind of like very wealthy He's like a saltine cracker. Yeah, no flavor. No, but that's like that's like the that's a that's the perception That's your Flanders. That's a perception But the difference with mit that I feel like Flanders does not have mit never has to work a day in his life and probably never did I'm sure he does He's a venture capitalist. I mean, it's different work. Right, right, right But he's got enough money where He could decide to never that's the issue again. So that's the yeah back to that's the same That's the issue. The issue is he has that he has that yet. He's still out there The pursuit of power. I mean, that's like some emptiness that You know anybody who goes into like that kind of level of politics. Yeah, you have that kind of need and emptiness inside of you Right for validation. Yeah, I mean, I think there's a trajectory. So I mean my friends talk about this too.  I'm not I'm not competing with them. Right. I'm not the same age as them And so they kind of look at me like a cute little nephew Which is nice for now, but I know at some point it'll change And you know the competition Will exist in the human nature. It'll come out and we'll deal with that and we'll deal with that But it it's strange. Yeah, I yeah, man. It's good conversation. Super super interesting We could have an entire podcast about this Yeah, and we should I mean this is like a lot of the stuff that doesn't get stated Well, yeah, I think we're there a lot of people don't like to have these conversations for some reason No, I love it. I really do. It's like the most exciting thing. It's the most authentic, right? It's mostly like it's like humanity. It's like what it what makes us human what makes us Like why keep going like literally why not, you know, just stop or Sell everything you have right now and just uh, so I think this is why so I have had this conversation too So I have this belief that the human being today is actually programmed to be a doer of a progress seeker And there's nothing you can do to shut that off And so this vision of people like I want to retire and be on the beach is really flawed actually It's more of like an american Marketing it's just advertising right because they got to sell condos in florida and that's totally cool But at the end of the day the human being today is not programmed to do that They're programmed to to build to add another brick except now it looks digital and that's it That's the game. I think that it's because like people People's perception of reality is shaped only by um comparison. Yeah, that's a fact You know, it's like we I can give you a million dollars and you'll be happy But as soon as you meet a friend with two million dollars, you're like, oh well I want to have two million now So this is what so why I got into real estate what I realized was there's a lot of people with a lot of money What they don't know how to do is grow the money. Yeah, they have no idea And so I tell people would you rather have a million dollars or know how to make a million dollars, right? And these are some people choose the million totally reasonable Kind of makes sense actually. Yeah, because growing it is actually very difficult. It's hard. It's like starting a business And so I've just always focused on like I need to I'd rather know How to play the game than be accepted winning the game. Yeah, and I and that's just been my thing Yeah, I mean, it's it's an unwinnable game Totally true.  Oh, man, because you can always anybody you bring up and it's a right answer no matter who you say Yeah, it's well, it's a yeah right or wrong answer, right? Yeah, there's no You could say bezos because he's the wealthiest man in the world, but you could be just as wrong too Yeah, because you're like that guy's he's like, I don't know how happy is right, right?  Frankly. I mean even mark zuckerberg. You can't take photos out in public You can't there's a whole security team.  He does not I mean, it's a whole another world. It's just the level of security at his house In his car his cell phone everything is prone to be hacked at any moment It's just a very you can't trust anybody. All right, you could say something off the cuff and Next thing, you know, it's in the new york times. Yeah, even the smallest things become You know, you make mountains out of molehills on a daily basis.  Yeah, it sounds like you're all wired that way It's kind of nice He was like doing this thing and um, you know, he was talking about like what what should the experience on it be And I was like, well, like how do you live? Because I feel like he has a life that everybody wishes they had and he was like, well, you know, I wake up whenever He has like his organic food that's grown locally. He eats his good food and He's in in nature. He gets to like look up at the stars at night But he's not He's not like all super happy with it He's constantly worried about us and worried about the restaurant worried about like All these things that he has no control over and he doesn't understand what he has Yeah, so I was like, you know, just do that for your customers. Just have him live a life you life without the baggage of you That's a good point Richard Branson people ask him his daily routine and they find it amazing till he wakes up. He has like a similar copy Plays tennis for two hours or an hour and then he does emails Then he does another physical activity like surfing or like riding his bike on the island but In while he's doing all of that There's for sure levels of stress that are happening and he's doing these things to offset the to offset the stress Yeah, he's not like playing tennis because he wants his forehand to be For you know And a part of that is totally awesome that he's doing that and he's probably is getting better at tennis But at the end of the day, it's a cope. It's all coping. It's all coping. You're just trying to So I was interviewed Stephen Colbert was getting interviewed by uh Kona brian on a show like that flip interview thing he does.  You go home. How do you turn it off?  Yeah, and he's like, he's like, I'm just miserable when I'm home I'm just like miserable to be around And Kona brian was like me too everybody has these private lives Alicia key is posted this great video on her instagram about when she was named the grammy host And her I think she has like a young kids like under four years old And so they're running around she walks and she's like mommy has amazing news and the kids are like I'm hungry. I'm hungry. They don't care.  You know, there's perspective in the moment Yeah for both ends of it by the same time, you know, I feel like this is this is what privilege sounds like That's complaining about our existential issues. I guess so, but we all we all strive For something greater. We all crave a purpose and What you find that in can either define you or shape your Existence in this world and the impact that you have around those or the people around you So some of us find it in the work that we do others find it in family. Where do you find your purpose? Creating creating I I love for me, I love creating works that Get some sort of emotional reaction from people So whether that's a photo or video or even just something mundane like in everyday life But I love Eliciting some sort of emotion from people because I'm like I I help them find that spark of happiness I help make them laugh like that's that's my drive. I like creating stuff. What do you find purpose? So so too, right? One of the time it's like really making sure that I can do what I want when I want and owning that Progress is part of it doing cool stuff. It's part of it making money is part of it But the other part of it is again, it gets to like I've just analyzed myself very deeply And so I kind of know why I do the things I do and so the other one is I grew up with no one so we moved here from Peru and crazy like leaving a Some a country going through some bad stuff and so we came to Massachusetts And I never really had an example of someone who made it in America. I didn't have that Because we're new here, right? So it's like where do you look and you know your doctors and you know your whatever, right?  Yeah And so I can't talk to them and be like, how did you make it? Yeah, what are the steps? What are the steps? What's the process? What what are the rules to this game? We call the usa and for me I've at some point had a revelation where I'm like, that's what I'm solving for myself And so if I have kids or nephews nieces And they're like, oh uncle Diego seemed to figure out.  Let's talk to him Yeah, but there's other examples too now, right? We have doctors and other people doing cool stuff Now you have a circle of friends that you can refer him to right and so I think that That that for me is the is another part of the why it's the time but also Trying trying to live that trying to figure that out on the daily the perspective is there I mean, I keep those things pretty clear, but it's it's still not easy even having that, right? More beer a lot more on This is a dark step That's delicious. So we have like a Belgian chocolatey ale in front of us And Fernando's about to add some of the micha mix Well, that's good. That's good, right? It's great beer But it's like it's nice not as strong as I thought it would it's a brewery coming soon We're not going to mention any names. We don't get them in trouble this underground stuff And so you have a youtube video dedicated to grabbing a beer adding a mix to it It's like this. We just talk for a while and see it. Let's see a touch. Cheers. Cheers. I am I am very frightened for you Mecha mix and you can smell it right away strong Still tastes good You know, I'm just thinking back to to my childhood and and how we would have where did you grow Maryland Maryland? Yeah, so we we would have you know tacos with some regularity, but you have like the hard shell tacos Yeah, exactly with the ground beef and stuff. Yeah. Well, so like but that's the thing. I thought I knew I was like, oh, yeah, I like Mexican food, but then I I knew I knew Nothing of of Mexican food until I I started traveling and then I I came out here and now what I thought I knew was was not even scratching the surface But it was that going mainstream like, you know, it took a while and we talked about this with the margaritas before It does take that Let's make this kind of a watered down version And and introduce it to the masses and then you can kind of introduce them to the more nuanced Dishes and and aspects of that culture. I don't know. I don't know because this isn't a watered down version No, I'm not I'm not talking about you Mitch a lot I'm just Like my you know when when I when I tell people that I want to get into applebees Yeah, people laugh and they're like, why applebees?  Let's be on their fudge cake their chocolate fudge cake Well, I love their chocolate. Yeah, I get down with it. And also they're buffling a boneless buffling bites of dough But like I always tell people I can't help what they eat But if I can make sure they have a good michelada, right you want to be on the menu, man Right, like I can't I can't help what you eat, but I can give you a good michelada You can give them the best experience and you can yeah, and this is authentic michelada, but it's palatable The brown one is more because that's our original one And I think the original story is that so when I got to shakey's I got with the brown one and I didn't I didn't have the red one So then I got into the stores they distribute it The guy who got me in he called me up. He was like, hey friend. We're having troubles People are already in the michelada, but when they see it They they send it back because it's not what it's not what they imagine And that's an LA problem because an LA micheladas are red where in Mexico, they're darker So then I was like, oh, you know, that's funny. I'm working on a on the more red version right now But I wasn't so I hung up and I was like, yeah, I gotta work on this red version So then by the week after I dropped off a sample that we came up with And that's how we come up with the red, but the red is still up from the ground up Mix and actually when when we made it I was like, fuck I even I may even like this one more, but you know, I go back and forth now I mean, I think about this all the time when it relates to products It's like you have a perception of what it should be Yeah, and the perception messes with your with your ideal You know, it's like someone who's never had good Peruvian food And they have some good Peruvian food, right? They can have the best Peruvian food and they're like, this is bad because it's not what they expect Exactly. It's totally true. Would you ever consider branding this like a Mexican Bloody Mary? Like would you use those terms? That's how that's how we use it people who don't know But I feel like if we do that then We we mess around with perceptions.  I always say it's like a Mexican Bloody. It's like it's like a Mexican Bloody Mary with beer But not quite it. It's not tomato. It's more citrusy. Right. It's more savory. No vodka No vodka. Just all beer. No bacon. No bacon. No burgers Some people go a lot with it. You know, you go to like some of these restaurants I've been to a Mexican restaurant where they had to meet you And you have like I'll put the skewers on top the skewers Some people even put like the whole can and they'll dip the entire beer can in chili powder. So it'll be a chili powder Coated can which is all show It's also hard to carry, but some people like it. I'm like, oh, some people like the show But you know, some people like that the show, but that's more like out of restaurant experience What is next for you guys in terms of growing the business? What's next growing the michelada growing distribution We're still self-distribute so getting distribution And then getting distribution outside of state and then just growing the network So then we it could just like have you thought about having north gate as either a Partner investor north north gate. Yeah, I would I would welcome not north gate But like in north gate executive the family someone with like experience someone with connection distribution site. Yeah I'm up into like investors, but very particular. We have one investor But it's like one percent and it's more of a relationship investment. It's a friend It's a friend, but they have a big User base and it's a it makes sense Got it And the other the only other person I have in mind only two people one is like a north gate person Yep, and another person is like an influencer. Okay, so, you know A partner that will make sense because the long game would be to they expand your reach Yeah expand the reach and what is the long game? Is it to get acquired? What would you yeah, probably? I mean, I don't know either either acquire Or if we if we are in a position to get acquired see what what it's worth at that point and see If it's worth it or not How far to the east coast of the united states? Do you We can go all the way, you know in terms of accounts Oh, uh, we have like one account in like florida one account in georgia one account It's like that's peppered. Okay But because the thing is because we're self-distributed any account that's not through a distributor is additional work Right. So right now we're trying to be as lean as possible. So we're trying to Wait for that other accounts ideal. I like to unload them on to our distributor rather than like us do all the work So besides that what else is uh on the 2020 agenda 2020 honestly, I'm trying to actively Stay away from opportunities What is that because we'd like to more focus on the things we have on the table Like the restaurant the book. Uh, we have a we we're building houses in oaxaca. They're like airbnb hotels So like for example, I meet I don't know someone really cool me. I want to go I'm like, yo, dude. Say you have you have like not you. No, no. Yeah, you're not that cool.  I'm like, hey dude, let's go to oaxaca I'll I'll put you up I see and we'll hang out, you know, because obviously we want to get back to the state and the best way to get back to the state is to Convince people to go down there and spend their money with the people that actually make things And then pass that like if I ever, you know, I have dreams of like if I ever what are your dreams sell this off I like to open up a brewery I worked a lot with breweries now and I've talked to a lot of brewers. Yeah more importantly. I've talked to a lot of failed brewers Yeah, so I feel like now I have a better idea. What have you learned from from them from failed brewers? Yeah, I learned that breweries are restaurants And if you don't operate in my restaurants, you're doomed to fail. What does that mean? In terms of your margins. Yeah in terms of your profit margins, your costs, your cost structure That you can depend on outside distribution and success.  And if you don't people will know and you'll fail. Yeah, and it's no secret I'd love to I'd love to Do michi mobile like michi mobile concepts at like the airport. Do it now That that I would be more up until now. Why don't you guys worry now? I'm curious What's holding you back? Because I want to focus on the micheladas right now I like I I'm very easily me personally My attention very easily gets drawn And like I feel like if I if I try to do that or try to do anything else My attention will will be sucked away from the micheladas, but it's all vertically integrated in some way, right? Yeah, yes. Yes, but not really. Okay, because it's it takes time It does. I mean, I feel like maybe if I get better at being a delegator Yeah, and I can hire away my position at micheladas. Yeah, then I can do it Sounds like you have something on your to-do list This is something that can I talk about all the time you got to build the system basically to allow that and then That's what I'm working on right now right now. It's just like I mean, we're a startup. Yeah, you know, we're a startup So we're just bootstrapping. I'm just everything is staying inside I'm hiring good people And once I get like a distribution and the sales and all that stuff Then I can systemize everything, but I need the sales because right now right you need to see right now It's just maintaining right right right right now. It's maintaining. Yeah any growth numbers But if I can hit that by mid next year Then you know, I mean every year gets better every year we do more sales every year we get bigger I mean, you know when we started I used to like look at the competition and be like damn. How do they do that? Now we're doing the same numbers as they do now. I just need more accounts, but I need distributors and I need like The footprints and then you know because marketing all the marketing all that stuff is ingrained in who we are Yeah, I think that's the most beautiful part because you're not You're not creating a brand per se, right? Yeah, I feel like we're a brand creating a product Yeah, which I think is is really difficult. Yeah, right. It's like imagine three of us were to pick a product today Let's call it candles.  Yeah, let's make it look this way Let's brand it this way.   Yeah, I mean micheladas micheladas are i'm bicultural, right? I'm mohawk, but i'm la. Yeah, the micheladas is my la side And the restaurant is my mohawk inside So like the micheladas brand is like A cool hanging out in la backyard parties palm trees Micheal mobile tell everyone where they can find you they can find me on instagram at learn and the faux pas dot Just add learn and the faux pas and then I love micheladas. I love micheladas at smorgasburg la every sunday At like it like it's thank you, brother. Thanks for having me. Yeah. Thank you for coming This is surprisingly good. I mean shot. I brought out like the the chocolate really brought out the spiciness. It's good. It is good. Yeah It's growing on me Cheers We hear it started the storefront would love to hear feedback from you reach out and let us know what you think about the show Make sure to give us a rating on itunes anything over five stars is the only way to go Our music is composed by double touch You can find us on facebook and instagram at startup the storefront For more information on the products and businesses featured on the show check out the links in the show notes Make sure to subscribe so you don't miss a single episode. Thanks for listening and we'll see you next time


Startups play a crucial role in driving innovation, fostering economic growth and addressing various societal challenges. What drives entrepreneurial spirit? What needs to be done to meet success? How does one navigate through the maze of business? We met Vishal Nair, the master trainer from Badmani Foundation, to get all these answers. He started with telling us what leads people to become entrepreneurs and take up the startup journey. So according to my experience in these past 6-7 years that I have been training and have come across many startups, there are two triggers basically for any startup to come into existence in the world itself. And the first trigger is always passion. Somebody is extremely interested about a field or somebody is expert in an area, maybe it is a technology or maybe it is an art form, whatever it is. So out of the passion and out of the excellence that person has in that field, he may think about a startup in that field. And though this is very undervalued in our Indian ecosystem till now, but still there are a lot of startups coming from that. And this is a startup with the highest possibility of satisfaction, which goes beyond money, which goes beyond personal pursuits and all these things. So this is the first trigger that I have found, where a person finds a deep-seated passion and he comes up with a startup idea. At the same time there is one more trigger and that trigger is when somebody sees a problem around them. And this is the majority of the cases. And when we educate students per se, we focus on that because out of 100 people, let's say 99 people would not have discovered a passion which was deep-seated. And somehow even if they have discovered, thanks to our education system in school days, they wouldn't have given enough time for it, seconding it to their education. So what happens in that way is we educate students to find a problem. So a lot of startups come through identifying a problem. And most of the startups who are solving these problems, these problems are very local to them. So they have seen it, they have lived with it, they have grown with it and they have identified it. So this is also a great trigger. But once they have this trigger, they have identified a problem or they have identified a passion, now is the time when an idea starts turning in their mind. They have an idea to capitalize upon. So in the ideation phase, they have a very good solution for it in their mind. So they have a solution to address the problem, but they do not have an idea to convert that solution to a product. So in any startup to become successful, they have to go through two phases. They have to get the problem solution fit and they have to get the product market fit. So problem solution fit, our students are extremely well at it. Startups in India are extremely well at it. Whoever thinks about it, they come up with an idea, they come up with a solution and they quickly merge that and they get the problem solution fit quickly. But where we have seen a lacuna is when they go to the product market fit stage, where they assume out of their own gut feelings that this product the market will accept as it is. And this is basically because we consider product as our own baby, we are very product centric. So the first focus that we kind of turn for students is don't be problem, don't be possessed about your product, be possessed about your problem. And that is where we find a key differentiation starts, where they second their gut feelings and they start getting possessive about the customer they are talking to. So they start interacting. So this is a place where we talk about empathy, we talk about being customer centric, we talk about talk to customers, go to the field, talk to your stakeholders. And this is where they really identify problem from the eyes of a customer. And this is a very key mindset change that the student especially a student in technology comes up with because a student in mostly in technology education, they are let's say they are electronics engineer, mechanical engineer or biotech engineer. They mostly find a problem that is associated with their field and they are not willing to talk to customer because they have a confidence that the product they are coming up with is great. But it's not the rockstar product as such that the customer wants, the customer wants a product that addresses this problem. So once he comes to that stage where he has this problem solution fit and now he's thinking about a product to the market, now he needs a very deep understanding about the market. So the next stage we make students understand or we need to make students understand and even startups understand who is your customer? Where is your market? Why should they buy from you? And these are little deep questions and mostly people who are very product focused never think about it. To a great extent, team imbalance plays a very vital role in the failure of a startup also but at the same time a lot of these startups start with a single founder and later on they build a team. So partly I would say it is also an ignorance to the available facts out there. So as I said if somebody is really good at the technology, he does not think beyond his sphere of influence. So he's not willing to collaborate or complement with somebody else's expertise. Sometimes it is because of the reservedness that they have with somebody leak my idea, would somebody make benefit out of my technology, my solution. So this is where we say come out open talk, open up about your idea. There are ways to protect what you have and it's always good to complement with other partners. So for example in today's context if you see some of the best startups out there, they were impossible without great complementers. If it was Microsoft, people recognize Microsoft and credit Bill Gates for Microsoft's accomplishment but Microsoft would have been impossible to be established unless there was a Paul Allen. Steve Jobs is recognized for Apple but Steve Jobs couldn't have made Apple possible unless there was a Steve Wozniak who was a tech genius. Steve Jobs was a creative genius. So you see some of the greatest companies in the world today established are with co-founders who had complementary skills. In the same way if you look at Google, it was Larry Page and Sergey Brin. If you look at Flipkart, it was Sachin and Bini Bansal. If you look at Ola, it was Ankit Bhatian Bhavishagarwal. All these individuals if you look they had complementary skill sets. And yes one of the main element of a successful startup is complementary individuals coming together bringing their ideas on table and collaborating with each other to make a startup possible. So it's always good. So in fact when startups come to me or startup comes to go to investors they have more confidence on a startup which has co-founders rather than a startup which has a single founder. So if you have created a great team then it's absolutely important that you delegate and forget. So delegation is very important. So as a startup there is a possibility that in the beginning that you will not trust your teammates. Because you are not an expert. You may have an inclination towards because a person is very good at outgoing he is good at marketing does not mean he will become the right person for your startup. And not in the first few days. He himself is discovering. As you are discovering on the product side or somebody else is discovering in other field he is also discovering. So one very important part of this phase is you have to give time. You cannot judge a person within a month or even within 5 to 6 months. You have to at least go ahead with that person for a year. Provided both the teammates have the singular vision to accomplish for their startup. Because if they do not agree on the same vision then the team can never agree to work together. However complimentary individuals here. So if the team has a singular vision to achieve then the team can definitely work together, learn together, explore and maybe they will have one or two failures but they will definitely stick together. So vision is something that binds the team together. And this vision goes beyond the call of profit. It is about what are you ultimately accomplishing? What is the impact because of you in the startup? In the startup or in the realm of startup itself. Or in India. And that vision if it binds together two founders they go beyond the call of duty. Let us say it is not my strength to be a marketing professional. I will make that my strength. I will work over it. I will learn from it. I will find individuals. So I will go beyond my call of duty. So I believe the next thing is the team should sit together, find a vision and relentlessly work towards that vision. They should commit themselves towards that vision. A business model is something that will not be a static thing. It will be dynamic. An example if I should tell you there was a startup called Blockbuster. Blockbuster was a great example of a startup. We started selling VCR tapes and giving it on lease. And Netflix started in 1998 doing the same thing but with DVDs. Both had the same business model, rental, giving CDs. Netflix was giving CDs and DVDs on lease. As well as Blockbuster was doing it even 10 to 15 years before them with VCR tapes. Netflix had seen a market trend change. There was a new technology coming to the market CDs though it was very costly. But still Netflix had thought that maybe I will take a lead in that. But it was very costly and people were still not switching. But Netflix saw a future in it. That's why Netflix actually at a time went to Blockbuster and said buy us out. But they did not. Blockbuster said you are just having one or two percent of the market share. We are still a giant. This was a fortune-finding company to say. And so the business model both of both had at that time was same. But over a period of time technology shifted. People started adopting CD DVD players. Now in that market Netflix had a commandable presence. Now Netflix and though Blockbuster had converted to CD DVD rental. But still Netflix had got almost 50% market share in US. Now both were equal competitors. As time passed off and the advent of thumb drives and people started talking about IPTV, Internet Protocol Television. TV on demand. That is the time Blockbuster found that beyond this business I can't do anything. Beyond this business model I can't do anything. But Netflix was wise. They invested in business model. They started thinking beyond the business model of rental or lease. And that's where they shifted from rental and lease to subscription model adopting the IPTV. Again at a great expense. But today if you look at Netflix is a market capitalized company with more than 250 billion dollar valuation. Whereas Blockbuster has got bankrupt. And does not exist beyond one museum that they have in USA today. So if you see the next thing that a team needs to become successful is an amazing business model. Around which and this business model will keep changing. And this change let's say in 10 years in the past 2 decades but now it will change maybe every year. Because we are in a transient phase you know. We are talking about AI, data science. A lot of technologies coming together. Today the business models may change every year. Or you may have multiple multi-pronged approaching. You may need to adopt 2-3 business models. And go ahead with something that works. So what the team then needs to sit together and explore and discover is actually a great business model by which the business will go out there into the market. Definitely nothing would get sold by itself. You have a great business model is half the story. In the business model there are different elements. For example you have revenue streams. In that revenue stream or for example there is a value proposition. You will have to keep updating it. In the business model you have channels. You have let's say you have unfair advantages that you build over a period of time. And unless and otherwise we keep, we kind of keep updating them. We will not be relevant. A good example in recent days is there is a startup in Coimbatore which is called Raido. Though they are Coimbatore based startup. But they are established their operations in Tumkur. Tumkur in Bangalore. This startup has a different, if you look at on paper their business model is same as Ola or Uber. It's exactly the same. But the only difference that they have is on the revenue stream side where they are kind of differentiating themselves. So on revenue stream side where Ola makes money through commissions on each ride. Raido makes commission by subscription. So on Raido portal auto rickshaw drivers come. They subscribe for a day to ride and no commission per ride is taken by them. So what happens is here the auto drivers are more comfortable going with Raido because they don't have to pay higher commissions and because of that the ride, each ride price also reduces which is accessible for customer. So that's a winning proposition for them. So as time goes on, each elements of business model have to be actually kept on being updated based upon the trend and the requirement of the customer. And that itself can become a differentiator in the market. I would have three unconventional bullet points which I would like to mention here. So I always tell to these two startups. So at the center of any successful startup is a great character. So a lot of people think it's a great business strategy. It's a great funding. It's a great team. But I believe at the core of any successful business which has been successful and has grown successful and impacted a lot of people's life is a great character. Think about business like Tata. What comes to our mind first? Trust, faith, loyalty. That's signs of great character, integrity. Now I believe for any successful startup in today's trend for having a strong character they have to prioritize three things that can make them extremely successful. I believe they need empathy more than education. We think being a startup entrepreneur I need to get educated a lot, true. Without education you cannot be a good entrepreneur. But at the same time if they do not prioritize empathy over education I don't think they can ever know the pain point of the people from the people's perspective. So that's the first thing I would say. Prioritize empathy over education. The more you talk to people, understand their pain point, understand their worldview, they'll definitely succeed. Second most important thing I would say that it takes for a startup to be successful and be successful over a long time is they should prioritize values over vision. So let me repeat once again, it's values over vision. So even I told about vision, you know and yes as a startup I should be possessive about my vision. I have a great vision, I have a target. As an institute I have a target to meet and I have accreditations to meet. But in pursuit of a vision I should not compromise my integrity. So if I compromise with my integrity what is the purpose behind doing what I am supposed to do? If that purpose I will compromise it because I can do things for a dikhava also for the sake of doing it also. If that is done then it becomes kind of a second priority. It loses its essence. So there are core values every startup has they should never deviate from it. And these values are human centric. These values are for the people. So you do not sacrifice your values on the altar of vision and this happens especially with startups which get funding. When a startup gets funding and they have this investors onboarded investors have different priority and their major objective is to make money. And when that happens sometimes for pursuing that goal or target they will compromise their values. And today we can see a lot of startups who are suffering from that phenomena. So if they do not compromise with their values for the vision sake, I believe in the logarithm they will be successful and they will keep growing. Third important bullet point that I would say startup founders should do they should always prioritize their character over charisma. So a lot of startup founders have this misconception that they should talk well they should look great. Yes they should talk well they should look decent but that does not define you as a great startup entrepreneur. They should have flowery speech giving ability they should be towering figure everywhere they go they should be part of different networks. All these things help but at the core is your character. If you do not work on your character your charisma will never sell. Your charisma will deceive people for a time being but it will not sell over a long period of time. So I believe at the core of any startup startup founder I would say he should work on his character more than his charisma. Because charisma is something that is not there it's something that I showcase but character is something that you are the real person. And at the end of the day if he has great empathy value as well as character manifestation will showcase in his startup every product he will bring out in the market every service he will bring out in the market these traits will showcase in his product or services and I believe humans connect with them better they understand empathy they understand values especially we Indians we understand empathy we understand value we understand character more than education or vision or even charisma. That is I believe is a kind of secret sauce for a growing startup. So do not expect any shortcuts do not expect to have clear certain vision ever in your startup journey every single day you are going to face uncertainty. I compare it with a driving lesson so on day one when you go take out a car and you start driving you are totally uncertain you are excited about learning to drive a car when you start going behind that wheel you do not know everything about the car you do not know what is the engine capacity of the car fuel capacity of the car what are the pressures in time and you do not have to know that but what is the misconception a lot of people have I know everything then I start and start do not wait for that best time do not wait for that time when you finish your MBA degree and start your startup if the best time to start startup is today so start quickly the magic is in the start do not think about a great royal startup start humble your startup or starts the day when you get your first customer start with that objective start quickly will you fail yes you will fail 97% of the startups are prone to failure but remember failure is a very learning is the biggest learning experience you will have you will not get this learning experience through any degree so do not be afraid to fail fail but learn from your failure and start again because when you start again there is a very high possibility that you succeed I have read this statistic somewhere the startup founders who fail and come back there is 67% possibility that they will succeed so that is a pretty good number that they will succeed so have a ruthless determination that I will be consistent over a long period of time and I will sustain with perseverance and I guess that is how you can become successful over a long period of time the average age of a successful entrepreneur in India is 42 so it is not 20 years old or 25 years old these quickly successful entrepreneurs get the limelight but remember that is not the whole story otherwise a lot of people go through struggle for 5 years 10 years but remember that struggle have a lot of learning and that 10 years what they work would sustain them for the next 100 years or more than that I was reading a statistic yesterday let's say that the richest billionaire billionaire entrepreneurs that we have in the world today let's say Jeff Bezos let's say he starts spending even $1 million a day he would be spending that $1 million a day for 436 years or something 400 plus years imagine the amount of wealth they have amassed now I am not saying money should be a priority always put people before profit if you want to grow up and other way if you want to blow up so if you put people before profit be consistent over a long period of time learn from your failures remember networking is the key do not be hesitant be humble to approach mentors get their guidance keep learning and as the time passes on and let's say as even in driving you do first day you will not be confident second day you will not be confident third day you will have a lot of uncertainties but if you just spend enough time behind the wheel over a month or two you will be able to mitigate every risk on the road the same way with start-up also first month, first year you will not be confident on but let's say if you are there enough time for one year, two year and you will allow yourself to cook in this start-up realm you will automatically find a way to mitigate risk and also make great use of your opportunity and definitely ultimately you will be making jobs changing lives supporting families and developing the economy of this country yeah start-ups are essential for driving innovation creating jobs contributing to economic growth and addressing a wide range of challenges they bring dynamism and diversity to the business landscape pushing boundaries and contributing to the overall development of societies and economies we hope you will take note of these important success mantras from Vishal Nair and go on to become the next successful entrepreneur