can be engaged instead of trying to solve the problems after they're not engaged they can't have access to programs now they're bored now they're you know going down this way and then we we sort of come in did they also leverage that sort of co-collaborative parenting like I mean like you're right right if I don't like a particular video game and I won't have it in my house my kid can just get on his bike and ride down the street yes his friend's house you know and I I've completely lost control of that yeah and they leverage that and they do and we are because with their survey data in the Iceland case like we have data we know where are you so where they're accessing and drinking is not often in their own home it's the home the home of a friend when someone's not there where they're getting the substances and alcohol is from an adult friend who is not a family member so we're we're starting to learn these things you know so how do we you know the challenge is how do you get parents to also to come together the other story they kind of tell is this is Dr. Mann is one of their researchers and he's like if you don't think young people are coming together to fight against adults right and to like sort of outsmart all of us you're crazy they are so why aren't we sort of like hey you know if everybody in our kids friend group or whatever are all agrees to the same sort of thing it just takes that whole piece out we parent in isolation I mean and that makes it really hard because you have to have a lot of those one-on-one conversations instead of okay well where are you gonna go no one else is there you know no one else is out at that time everybody's in the after-school program everybody's in the summer program everybody's you know got a summer gig you know or something going on yeah I mean some of what you just mentioned the question that I asked prevention works was at the point of sale at least we can really we can train retailers to identify somebody who is under 21 but what can we do from an education perspective as a board to folks that are legally purchasing this and then going back to their home or their community you know what I mean and really make sure everybody's on the same page with respect to how this is gonna function in their you know cluster household whatever whatever you want to call it I don't know if you have any comments on that but I have another question the diet like a diagram of the brain science like put that front and center adolescent brains from the love what's still developing if people can get the message that you're not being kind to share or you're not oh they're old enough or something like that but you're actually impairing their future like their brain development their future growth like if we can understand that because we're not going to give a substance to a four-year-old because we understand that so we need to understand up to 2526 we need to understand that just as strongly I got one more question and maybe I should have asked some of our previous speakers this who might be more familiar with the data so when we when we think about the impression that some youth might have on other youth who use cannabis is there any kind of more nuanced data that goes into the types of products that seem cool for a lack of a better way to describe it that other youth or adolescents are using whether that's smoking products I mean I know that there's not really other types of cannabis products easily as accessible I would imagine in the state currently but is there any data out there that kind of you know what are kids attracted to more what are what are the youth pursuing if they're gonna you know band together against their parents and go use cannabis is it a smokable flower or is it edibles you know um I don't know if Dr. Vellanti has some of that and her yeah I was trying to remember and I should have asked that question we have and our data we have what are the perceptions and why like who's cool what we don't have it broken down within the type of substance but if you hang with any young people you can get that and for me right it's what others are doing it's good you go back to you know what's risky what's new what's bad what's the yeah I'm sure it changes week to week yeah so but oh yeah prevention networks talked about like the flavors like take out the things that make it you know fun and well I'm even I'm even thinking along the lines of okay let's say you have somebody selling at a retail operation and they're buying a parent is buying gummies and that retail operation can say hey just so you know kids are more likely to you know try and use these if you're not taking care of them responsibly or putting them in a place where they don't know if you're leaving them on your coffee table so on and so forth versus other types of products that might also be available in the store yeah well I don't know if we're at that granular level yet with research at least in the state I'm sure that there's some it seems like you'd address that with everything that's purchased right because yeah this might be cool this week but something else is the bad the next week right so the the information you give might be a little bit more yeah fair enough just thinking out loud on the other things on it and it is thinking about what we are doing as a society to allow this the marketing and the making it more and more like gummies and this and that right like you know they did you know I think it was prevention works was talking about anything that's going to appeal to adults is going to trickle down in some way too you know so for if as a society we're going to allow those if we're going to allow advertising if we're going to allow the retail store if we're going to allow that then how do we just like you know keep thinking about that protection and where we're focusing the responsibility for protecting their brains it's not all on the you know it's not all the education to the young people that's you know it's the to protect their own brains yeah I'm not trying to insinuate the one may may or may not be safer to use than the other but from the perspective of you know where is the most targeted education needed for this part of the community well I hate to cut this conversation short you know I know we got a little bit of a late start but thank you for being here absolutely you know this is obviously the beginning of the conversation and you know we look forward to doing what we can to kind of support mutually support our our admissions that's great and I know that we can make real and lasting change by investing in that third space change in the you know where young people are I notice your one slide just said you know 21,000 enrolled 26,000 no access is that roughly kind of the amount of youth in Vermont that would be participating yeah that the 26,000 came from a um it was a parent-based survey that asked you know if if you could would your child be in a young person and that that was the gotcha the estimate that came back from that so that's the best number we have that's the most recent that's a December 2020 number yep is that up on our screen no it's not okay okay well I thank you again sorry I just um we're a little bit tight on time this afternoon no I totally appreciate any follow-up questions anything I do to help support you've got some important decisions to make yeah um so thank you for thanks for this conversation yeah thank you all I really appreciate it well so our next guest is here Dr. Jenny Pearson is joining us from Nevada who has about a year head start you're an associate professor at the University of Nevada again you've worked very closely with one of our previous witnesses Dr. Andrea Volanti who presented earlier today and was just so incredibly knowledgeable I think I can say that you also serve on the Nevada Cannabis Advisory Commission is that right that's that's great so you know I asked if you would join us to kind of give just some of your thoughts about you know the issues that we're going to be facing you know as a state not just as the cannabis board but and how we can kind of address those head on and get ahead of them as opposed to kind of just react to them after the fact and so I know you know this can be a conversation you can kind of just tell tell us how you want to proceed but um we're here to kind of learn from you I think you're muted Dr. Volanti is is um as we say with the kids with my please forgive me I'm just going to kind of talk on three different topics and I'm happy to present in the future with more you know with slides with with you know p-values and 95% confidence intervals if you'd like to see those um we we uh we certainly have all that data but just you know time time we're very yeah we're very early on in our kind of in the life of the board and so honestly the kind of broad overview is actually probably more helpful for us okay great so I first because you know we don't know each other I just want to kind of give you a little statement of my kind of position on cannabis legalization and um what I want you all to know is I am incredibly supportive of legalization I think it was the right decision for Nevada I'm happy to see it happening I think it's the social justice and public health imperative and so what I'm really interested in doing is using my knowledge especially from tobacco control but now being in cannabis for about three years we we ended up having legal sales start July 1st 2017 so we've been doing this for a little while and I've had a study funded by the National Institute on Drug Abuse yep National Institute on Drug Abuse since 2018 looking at adolescent cannabis use and cannabis advertising so you know I just want to put that out there that I am very supportive but I would like to see us you know use regulations to align companies incentives with the kind of public health and public safety goals that I think states want to see right so I think pretty universally we all acknowledge and the data supports that the overwhelming majority of people over 21 can use cannabis without any problems and in fact with a lot of pleasure right it can bring a lot of positive experiences to people's lives and for a lot of people who have medical uses for cannabis it can really improve their quality of life I think there's a lot of research that still needs to be done on that but certainly people's individual experiences are very valuable and I've seen that myself in Nevada I think we could all also agree that we don't want to see increases in the population level either among people who are over 21 and perhaps have problems controlling their cannabis use there's a little bit of a misunderstanding that there's no such thing as cannabis dependence unfortunately there are not a very small number but there are people who have a hard time controlling their use there are people with certain personal characteristics that have are at greater risk of having negative outcomes associated with cannabis use for example people with schizophrenia if you use cannabis psychosis gets worse even though it feels from the individual level like it's better and then I think we could all agree also that on the people under 21 especially especially adolescents we don't want to see cannabis use in that group so I'm going to talk about three different topics broadly I'm going to talk about our experiences concerning changes in cannabis use among people 21 and over I'm going to talk about our experiences and changes in cannabis use among people under 21 and I'm going to talk about just my kind of general thoughts about advertising and marketing standards with the groups those the kind of subgroups that I'm going to talk about in those two first areas in mind so first and please feel free to stop and ask clarifying questions at any point so first among people 21 and over in Nevada we have seen an increase in the proportion of adults who have reported any cannabis use in the past 12 months perfectly fine I don't see any public health issues with that really we are potentially seeing a small increase in the proportion of people who report symptoms of cannabis use disorder like wanting to reduce their use and not being able to but that's just like a little hint so I can't really say for certain if that's true or if that's just something that's a blip and it's going to go away the two groups that I think are most interesting among people who are over 21 are older adults so people 65 and older and pregnant women so among people 65 and over I've done a decent amount of research with Nevadans and older Nevadans and what they're telling me is that they are primarily interested in cannabis as a alternative to replacing prescription medications that they're on so for example pain medications sleep medications and this is totally understandable in a world where you know we're hearing all about the dangers of opioid dependence the idea that there is now a product that you can just walk into a store and it's labeled and it's it's often medicalized which I'll have more thoughts about that but you know it says how much THC is in and how much CBD and they feel like it's more like medicine right they can take a they can use creams they can use an edible to them it feels more like a medicine and it feels safe and therefore they're interested in trying it out no I the older folks that I've spoken to about this the majority of them say I tried it it worked for a little while and then it stopped working essentially they developed tolerance and they got to a point where they weren't really willing to use more than that and so they went back to their prescriptions okay fine what the really the only thing that kind of came up there for me that was particularly concerning and that I would like to give you all a heads up is I heard a lot from older adults that they were unwilling to speak to their physicians or their pharmacists about cannabis use they believed that's that either their physicians were not going to tell them the truth or that their physicians would lose their license if they did tell them the truth and so that essentially their physicians were were automatically not going to share true information with them and that makes me concerned only because of cross pharmaceutical interactions so if you are on multiple pharmaceuticals and then you decide you know I don't like the side effects from my arthritis medication I'm going to drop that I'm going to try to place it with cannabis you know you talk to your friends you talk to someone who works at a dispensary and they give you certain feedback you decide to go with something and then you don't disclose that with your physician or your pharmacist we don't know if that's going to make certain medications less effective if that's going to make certain medications more I don't want to say not more effective but we just don't know what's going to happen right and so I want to put that on your list of things to be aware of is perhaps you need to communicate with folks both with physicians and pharmacists about seniors concern that maybe they need to explicitly ask about cannabis use and say look I'm not going to judge you and this isn't illegal it's fine I just need to know and on the other side encourage people who are on medical multiple medications to share this information with their physicians and to ask their physicians about what they know about cannabis so that's that's one thing the second thing is we're seeing whispers in the data and I say whispers because it's actually really hard to collect an adequate sample of pregnant women to answer this question but we're seeing whispers that pregnant women are turning to cannabis to deal with morning sickness in the first trimester and this we've also seen a little bit of data on this from Colorado for example and unfortunately they're getting this this advice both from certain medical professionals for example perhaps doulos are midwives and though I don't I don't want to I have midwife I'm midwife friend who would say I would never but there's there's a few people specifically in Las Vegas I have in mind here and then also unfortunately dispensary employees who are giving medical advice that are not medical professionals and so we really don't know what this is going to do so prior research on cannabis use in pregnancy is really difficult to transfer to today because first of all today's products are very different than the products that were you know around even 10 years ago but also a lot of women who use cannabis in pregnancy were also using tobacco specifically smoking so it's really hard to tell if the negative outcomes associated with cannabis and or tobacco use are due to cannabis or due to tobacco there's it's confounding so you know when people ask me like is this a good idea I go and all kind of values is what I want to see is truthful information that prioritizes the individual and not selling products to people I center the individual here not the company's you know goals of making money and so if there's any sort of implicit or explicit health claim I want to see that health claim backed up with gold standard data and not anecdote and not well we didn't say that explicitly therefore it's not it's okay no people have a right to truth and not being misled and and so I am concerned about this because because I think women are probably thinking they're doing the best thing for themselves and their babies and we don't know if that's true I'm not going to say ah it's terrible you know that I don't have never do that we simply don't know and I bet most pregnant women would not want to hear that they are guinea pigs so so that's my other concern about people over 21 any questions or or anything about that yeah yeah I do have a question about that I mean given what you're saying given the lack of this data if we wanted to have kind of a bud tender and I don't know if that's the proper terminology but if we wanted to have a bud tender educational program which we're required to do I mean what are we supposed to rely on to help educate them okay well bud tenders are not medical professionals and should not be giving medical advice done right if someone comes in and says look I'm having terrible morning sickness can you recommend a product for me to help me deal with that the bud tenders response is no I can't but they might say but anecdotally you know this drain over here might help that's the problem okay that is the problem you are not medical professionals you are not you should not be giving medical advice and and I you know when I look at you know descriptions on weed apps for example for the like on the menus for nevada dispensaries I also see not necessarily explicitly use this for morning sickness but I see this product can reduce anxiety or this product you know and it's like okay great show me the data right because because for some people yes okay for some people cannabis does reduce anxiety for some people it amplifies anxiety so you know I these are all medical claims that need to be backed up with hard research not anecdotally does nevada have a blood tender educational both like certification that they that they have to go through yeah but I don't know very much about it my impression is that it is mostly having to do with keeping you know ill the illicit market and like organized crime out of out of the the legal market so so full disclosure the cannabis advisory commission it's meeting for the first time next month so I'm sorry not next month next week next week so I've had a lot of individual conversations with folks but we have yet to officially do something like this okay yeah ours hasn't met yet either for what it was yes okay our advisory committee has not been assembled for you right right okay anything else none of this time okay all right so for under 21 very interestingly this is this is kind of my main focus and we're doing a big analysis of youth risk behavior system survey data we're comparing states that legalized cannabis between 2017 and 2019 to those that just had medical campus cannabis and what we're seeing is when you look at any past 30 day cannabis use which is often kind of defined as current cannabis use among adolescents any past 30 days so that could be one time that could be a thousand times in the past 30 days you know it covers a big range we don't see any any evidence that legalization leads to an increase in past 30 days no no it's flat and that's pretty consistent across a few different published studies using different data sources no haven't seen anything however and by the way I should say that could change that could change that could increase decrease we don't know because keep in mind that's just one year after legalization right so so just keep that in mind um among students high school students like certainly it's flat it kind of looks like if you're a past 30 day user in high school you're already like you're gonna be a past 30 day user whether or not there's a legal environment or not we might be seeing a little increase we see a little blip in Nevada data so essentially we might be seeing a little bit younger age of initiation um perhaps due to perceived norms perhaps due to lower perceived harm of getting caught with it for example I've certainly heard that from young adults we haven't we haven't explicitly asked that of middle school students but again it's a blip we're gonna have to see if that sticks around as those students mature we have seen however a pretty decent increase in intensity or frequency of use among students who are already past 30 day users so essentially if you think about you know that kind of the range of kiddos who have used cannabis in the past 30 days the majority of them used once or twice but we're seeing among states that legalized a shift towards a higher average number of times used in the past 30 days and that that looks pretty robust we also see something like that among young adults and that data that that research is like currently ongoing right now so you know give me a month and I can give you a point estimate 95% conference intervals and p-value so and we're also seeing that adolescence with a history of trauma or with current mental distress like depression suicidality anxiety those are also the ones that are at highest risk of of an increase in intensity and frequency those are already the kids who are the most likely to be cannabis users or polysubstance users and then those are also the ones that are seeing the biggest average increase in frequency of use and that is concerning because those are the kids who are the ones that are most likely to have long-term negative consequences due to substance use not just cannabis but just substance use in general so you know when you think about how you're going to spend your public health dollars you might want to try to focus intensely on the group that it's going to have the greatest risk of long-term harm and honestly the greatest risk of being you know of using public resources for example whatever Vermont's version of Medicaid is you know so you know it's both a practical and kind of a moral imperative so yeah so that's that's by kind of general overview as to what's happening with cannabis use among adolescents in Nevada do you have any questions there yeah yeah so and I don't think you touched on this but maybe you did so maybe this question isn't relevant anymore but you know one of the early argument for tax and regulate is that you know the person who's willing to sell a youth cannabis they're also willing to sell you hard drugs or you know cocaine heroin or something along those lines you know that is at least an early argument that was being made so you know I'm wondering if you saw either a decrease or an increase in other drug usage past you know 30-day drug usage post-legalization if anything we're seeing a decrease in alcohol use I'm not a hundred percent sure that's going to stick around but if I had to bet that's that's what I would bet okay thank you yeah and that's we're seeing that also in the monitoring the future data which is I apologize I missed something that you said you said there was a younger age of initiation is that in states with medical legalization or retail and medical I missed a piece of what retail and medical yeah and I but I'm specifically talking about Nevada yeah sorry I should have been more clear about that yeah in Nevada data we are seeing a trend towards younger age of initiation of cannabis among middle school students so students ages 11 to 13 maybe so you know when we get the 2021 data we'll we'll see if that's continuing so in that in that data are you are you all looking at like differentiation of products or is it just cannabis usage generally speaking good question so we have a question in the high school survey asking what was the most common way that that they used cannabis I'm sorry in the high school and middle school what was the most common way that they use cannabis in the past 30 days and it's overwhelmingly it is smoked flower but we saw a big increase like a double aid of the proportion that said vaping cannabis between 2017 and 2019 so among high school students I believe it went from 7 to 14 percent I don't wait was that middle school or high school I would need to definitely bump oh yeah yeah until we see it a bump yeah a big old bump and and you know also when you're thinking about just data that's our data is really shown that like the adolescents don't really differentiate between like vaping is vaping to them and so you really got to ask them what do you think you're vaping do you think you're vaping nicotine do you think you're vaping cannabis do you think you're just vaping flavors because you know a lot of researchers especially from tobacco we tend to think oh vaping means nicotine and it's like that just doesn't reflect how adolescents vape not at all and the products don't have one near me right now but like hey I vape cannabis I know you can you can screw all like the the battery for for a vape can vape can vape a cartridge of containing whatever you want it to contain it might be a little less efficient for vaping cannabis oil versus you know a nicotine solution but like ultimately it'll work and you know adolescents don't really care how you know what the experience is like so that's just an important thing to keep in mind thank you yeah so my final thing it's a little bit of a soap boxy thing but we have quite the interesting advertising and marketing environment here in Nevada so we used to require dispensaries and brands to proactively get their advertisements cleared but then that switched to a passive kind of you know will come get you if you do something obviously against the rules approach in a boy like about a year and a half ago so in my humble opinion the Nevada standards leave very much to be desired when it comes to accurately conveying information and also when it comes to protecting people under 21 from seeing advertisements because the reality is is that advertising 100% increases the use of our product we see that for alcohol we see that for tobacco there's no reason why that's not going to you know translate to cannabis however cannabis is unusual because we have now a legal industry that can advertise and that has really strong age controls and does not sell to people under 21 like that that's not been a problem in Nevada or anywhere else that I know of they're really good at age controls however we have an unregulated illicit market that like you said does not care what your age is so essentially you know we're advertising products that okay perhaps specific brands aren't available on the illicit market but the the general concept of you know smoking pot is is being promoted and then is easily accessible to people under 21 so this is kind of a unique environment where I think we really need to be careful about the specificity of marketing channels meaning you know billboards that's the buckshot of advertising you know you can't say no one under 21 is going to walk past this billboard right of most states say you can't put a billboard within 500 or a thousand feet of a school well that's nice kids go outside like beyond that right and in fact in Nevada where are they put they're put on major highway which makes perfect sense you want to get as many eyeballs on it as possible but those eyeballs are of all ages so if I had my brothers Nevada would not have billboards because they are non specific advertising that does not restrict to for example you know a channel that the general kind of standard is if this magazine or this website or this you know whatever channel has a 30 percent or greater underage viewership then you cannot place the advertisement there right you can't say such a thing about billboards it just doesn't exist so you know we have certain content standards but those content standards clearly a bunch of adults got together in a room and were like kids like and they were said cartoons and candy and you know no sports you know sponsorships which is fine but the reality is is that there are lots of other things that kids find appealing and there are a lot of the same things that adults find appealing so things like you know we have a we have a brand here that features skiers and mountain bikers and and people doing yoga and it's it's a wellness angle but it is very it came up so many times I did a like gosh eight focus groups with youths all over Nevada both Ruraly and and in our major cities and that stuff came up over and over and over again so you know I do encourage you to think kind of very critically about you know how you're going to protect people under the age of 21 from from seeing advertisements and then my final point is that I think and I think in most states um the kind of medicalization and the medical approach to to cannabis to medical cannabis has leaked over to the recreational market so for example we have a recreation dispensary here where all of the employees were scrubs and lanyards like their medical employees this to me is going back to my kind of fundamental you know center of the individual people deserve accurate information this to me gives puts a medical halo around a recreational product and misleads people into thinking that what they're getting is perhaps a medicine now people who go to medical dispensaries after getting you know a a prescription from a physician they're working with a physician hopefully though I understand that's not always how it works but you know they have a purpose they go into a medical dispensary I like fine okay that's a different situation but a recreational dispensary to me even the concept of a dispensary it's it's the little it's medical as I it's medicalizing it is we don't consider a liquor store to be an alcohol dispensary we don't consider a tobacco store to be a nicotine dispensary if it's a recreational cannabis shop it is that's what it is it's not a recreational cannabis dispensary and so I encourage you to kind of step back and think what is it about about the medical the medical regulatory framework that we should keep and what about it is perhaps not appropriate for a recreational drug it is a recreational drug now and it also you have to think about the seniors for example who are hoping that this product will help them deal with some issue and think about the people under 21 who perhaps are are are getting a misunderstanding of the potential pros and cons of cannabis use because of this framing right it is I want to just universally center the individual the individual deserves truth in advertising and and and and the the companies should should kind of their their their goals of of you know promoting their products should be lower than the goal of communicating truthful information individuals so that is that's it I do have just I know we're running a little short on time I apologize because this has been incredibly insightful and you know talking to someone who's been through it you know for a few years now is just exactly what we need to be doing how long until we have some like hard science I mean I know like people always kind of quote Israel has been a few years ahead maybe Canada some of these other countries but you know when I talked to my primary care physician about cannabis you know she doesn't really know a lot about it she's prescribed it to there's some of her patients but you know it just isn't part of the training there's not a lot of hard science out there and so how do we you know if bud tenders can't give this kind of advice and doctors aren't really willing to or maybe they don't have the kind of hard science like half where I mean where does that leave us really regulatory perspective I think that leaves you at I think it's that kind of easier for you honestly because if the answer is I don't know you know to does this reduce the anxiety I mean maybe it's does maybe it doesn't then the the truth is I don't know right and therefore the company in the in a world of I don't know a company does not get to promote the you know therapeutic values of their product in that world now I think though I still think that's coming from a very medical perspective that question from a public health perspective as a recreational drug which I think is utterly 100% appropriate like we should be thinking about this product as a recreational drug right like we would never ask the question should should bullet whiskey be allowed to claim that using their product reduces anxiety I can tell you that it does I have used it that way but recreational drug none of us are wondering like we don't have the data should we or should we not like no it's a recreational drug that's not an appropriate claim now if that if bullet wants to go through the regulatory process in order to be recognized as a medicine and make medical claims and they should go for it but if you're talking about medical recreational drugs it's kind of a moot point like just it's it's a recreation yeah your point about making them yeah any other questions for Dr. Pearson I don't know if it's a question but what I found what you said about billboards interesting we we actually don't have billboards for anything in Vermont but New York state is only an hour from my house or less than an hour from my house and they have billboards and well and I don't know what they'll do about their cannabis advertising yet because they're still coming online right that's right and the same is true with Massachusetts and I'm not sure I haven't been to Massachusetts since COVID started I don't know what what their rules are but it makes me wonder and I guess I'm saying this one of my colleagues if there's a regional conversation to be had for sure that would be for our awareness yeah yeah that would be great yeah and and I I don't know if you've looked at Canada's warning labels either on their products but they they do a great job I mean it's not billboard related but they do a great job with their warning labels because they are just straightforward you know we don't know what's going to happen if you use cannabis in pregnancy the end you know that to me that's a very compelling warning label like okay you know and they rotate them so that they stay fresh and and so you know I think there's a lot that Canada is doing right and you might you might want to take a look look take a look at them thank you very much yeah thank you really thank you enough for your time and and I you know I have your email address so I might be reaching yeah please do yeah happy to thank you okay yeah you're welcome kind of move on to my next meeting you all have a great to afternoon yeah you do the same thank you bye so um our next witness um I think has joined us um yeah John are you with us I'm gonna turn it over to you Kyle to introduce John hey what's up everyone a little bit of his background hey John glad that you're here thank you so much for joining us John shoes the CEO of puff creative John I know that and I I might mess up your your accolades I know that CEO magazine is named to you Colorado CEO of the year before you've run marketer of the year before you've been operating in this space in Colorado for for some time I know you have clients and many jurisdictions around the country that are operating in a legal market um John is also a graduate of Norwich's MBA program so he is familiar with Vermont and I know he cares about Vermont and the communities that we have here and I know his organization is very community centric I know he has the same of his clients so with that introduction John I may have left something out but I'm gonna turn it over to you I think you can re-enable Hey no no that was perfect thanks thanks Kyle hello everyone at Kyle's my name is John shoes CEO of puff creative super honored to be here like Kyle said you know I lived in Vermont for three years I graduated from Norwich's MBA program so these types of conversations are really fun to be a part of and come close to the heart my agency we've been around for like five years now I've been in marketing for I think eight or nine originally in nightlife and hospitality transitioning into cannabis you know honestly the original reason I got in is because I had so many friends struggle with opiates being from New Jersey and a lot of them use cannabis to help get off of opiates and that kind of inspired me to get involved in the industry and it's been a whirlwind since you know I was listening on the last conversation being in marketing and advertising the rules change I feel like daily sometimes and my clients deal with a lot of headaches too we work in about 20 20 or so different states some international work as well so it's a lot of moving pieces all at once we handle a lot of people who just have money and an idea so we're starting people from like square one in their projects and we offer services such as logo design branding messaging packaging design we do brand books and go to market strategies we also lead into you know custom website design development once that you know launches we do SEO social media email marketing photo video and then we have a bunch of different strategic partners we use for public relations and certain advertising solutions advertising is pretty tricky in cannabis each platform has its own set of rules and regulations that we constantly have to navigate so and as Kyle mentioned you know we do a ton of different community work all over the country and all of our clients are pretty much required at this point to do some type of community or environmental give back so it's really fun to help local communities all around the country I think we've through our one program we've raised almost $300,000 the past three or so years for different nonprofits all over the country and we recently just partnered with last prisoner project 40 tons brand and released our educational guidebook series which is which is really fun anyway that's kind of my feel about about us in our perspective with my company I know today we wanted to touch on child compliance you know I got brought into the conversation because you know that from a marketing advertising standpoint and as I mentioned we deal with companies from the start so child compliance comes into play right away in the conversations that we have each state that we do work in they all have their own separate rules and regulations around child compliance throughout an entire marketing life cycle there is a lot of crossover and similarities but it does get a little bit tricky so we end up having to work pretty closely with different folks in the packaging side of things and the product development side of things and the advertising side of things because there needs to be a lot of eyes on marketing and advertising materials you know another thing I mentioned is that each channel differs in rules and regulations so we're constantly navigating that as well for example cannabis clients are at risk again their social media shut down just out of nowhere it seems like cannabis profiles are plugged into even their own algorithm which is pretty interesting and makes my job really busy but you know the early conversations that we have with clients no matter what the state are you know what their product selection is and how that relates to child compliance is there are brands out there in certain states not all states with certain ones that have products such as gummy worms or you know something that you know children already consuming when they go to like candy store or something like that so that's something that we talk about very early on before we even do any type of marketing work you know in that case sometimes clients will just want to change the product the product or if it's something they want to if they want to be on teetering on if they just want to do a gummy and that you know that child conversation gets brought up a big point that's made is you know how are we going to brand and educate the consumer and people in the dispensaries who are selling the project the blood tenders on how to properly market that product safely after we after products selected and we do a go to market strategy for those products we dive into the branding side of things so in that case you know first step would be creating a logo design and brand name leading into the messaging in regards to you know child compliance and child safety a big you know topic of conversation always is not having a you know cartoonish style logo or something that's already child related there actually is pretty big brands out there in multiple states and some smaller brands in a lot of the states too who kind of teeter on that edge in that gray area and definitely have a lot of eyes on them at the moment that kind of goes back to just you know marketing and advertising and just cannabis rules in general being pretty early on in the grand scheme of things so anyway a big you know a big point that we try to do is to make it clear through the design of a brand and also the messaging that corresponds with the brand who that product is for who that product is going to be attractive to and how that product is going to be incorporated in the people's lives you know kind of teetering off the last conversation or piggyback off the last conversation you know there is the the medical and recreational side of things too so depending on if a brand is medical depending on brand is recreational some brands are both throughout the life cycle there kind of are some differentiations that come up after we brand after we do the logo design and some basic messaging for a brand we'll typically go into the packaging side of things again during this part of the life cycle we were pretty closely with different lawyers and also the packaging companies and their attorneys just to make sure everything is dialed in and there's no questions at risk because a lot of times folks have to purchase you know minimum orders you know 30,000 units 100,000 units so there's not really any room for mistake all around especially when it comes to the the child compliance side of things a lot of different states or pretty much all of them have a THC symbol that for products that are sold out of the cannabis dispensary and that symbol I think ranges state to state and it changes every now and then and it can be tricky for certain brands and navigate when they have to make those minimum orders also each state has a separate verbiage that they put on their packaging again there is crossover there between states but each one kind of has their own little niches and you know variances within that messaging on the packaging as well and some states even can allow you know 18 plus or 21 plus on the packaging depending on if it's medical or recreational another another big point in the packaging is depending on how your product is packaged we actually take that opportunity to educate folks so if you can include additional marketing material in your packaging or boxes it comes in that's a really great way to educate to you know who your target consumer is you know how they consume the product and what it's actually for you know after that you know we usually do a brand book that dials in the messaging even further and all that will correlate onto the website the website is typically the first touch point besides the physical location of most of the consumers are going to dispensaries to make purchases the first thing that happens when you go to a website is an age gate portal that's something that you know identified with you know be related to this conversation and what happens as soon as you land on that site depending on if your dispensary is if you're a medical purchaser or a recreational purchaser you have to plug in your birthday sometimes additional info depending on the state to even get into the website itself other you know a lot of dispensaries a lot of cannabis brands use their website as well to publish educational material for folks and their consumers in some states that we've worked in I believe that we've plugged in you know a lot of different child safety and like parent safety and parent education material and the websites and the blogs or you know share links on social media related to those topics there are there there is a lot of fun and really helpful information out there if you start diving into it which is which is really cool brands and organizations also like to put just like basic 101 information about different products how they're used you know the science behind them consumption recommendations on you know how to properly consumer utilize the product and the other safety information most you know companies for example like Edible's company will have you know start start small you know micro dose you can always take more concept for consumers another aspect of the digital marketing I'm sorry I'm just like blurting all the setup I don't know if I should stop and answer questions or not but should I just keep going you're doing it yeah I mean you just get to a point where where you're ready for questions okay cool I'll be there in a little bit here so yeah the next area you know a big area where I think you know children and you know younger folks are have access to the brands or organizations or dispensaries to social media certain platforms and a lot of platforms actually have age gates on them themselves what's great about social is a lot of times I believe birthdays are associated with it so you know they'll be able to verify that age before they can even go to the page but not all social platforms actually do this believe every state or at least every brand that we work with or dispensary work with they have age limitation in their bios as well to make it clear who the consumers are who are allowed to view the products or the information on those pages uh basic rule of thumb for cannabis brands and the dispensaries especially is having no consumption content that seems to be just something that either gets flagged on social media pages and is just kind of foul play and it's been a rule of thumb since I first got into the industry about six years ago or so we try to stay away from call to action content on social media as well we try to stay away from posting pricing information and we also try to stick to more educational focus which is great social media can be a really really critical tool for brands to get solid info out there but again there's just a lot of limitations there but there is ways to kind of keep the content safe and also limit who is viewing that content which is nice same thing with advertising and from my perspective you can view advertising as like a digital average ad or also physical ad I know there was billboards talked about in the last conversation and it was mentioned you know Vermont doesn't have billboards but New York does it's a really cool point we work with a lot of different dispensaries that are on state borders and a lot of their sales come from outside states and a lot of advertising physically and digitally is done in those states even though some of them aren't necessarily legal yet so from an advertising marketing perspective each state has its own set of advertising rules and limitations but typically the content that we put out from a design perspective is just very well branded has the main information you know location what the business is and most dispensaries and brands in general are kind of sticking away from using green and cannabis leaves some advertisers don't allow that type of content at all in some cases we have to get really creative and do some type of collaborative partnership for ads but yeah that's kind of a lot of the areas that like we face like on the day to day in regards to you know child compliance or you know child safety is brought up it's something that we need to consider most of the time we're again we're working with different attorneys all across the board and different compliance officers to make sure everything's on point there's a whole approval process for each one of the deliverables we put out so in that case I guess I can just leave I think that's all I had to say so I'll let any questions or thanks John yeah hope that was helpful any questions for John yeah I have a question for you John how have when you're talking about packaging how have various retail operations handled you know labeling their packaging with the strain in such a way that it doesn't look appealing even when the the theme of the strain maybe is a superhero name there are quite a few of those or other names that just by the name birthday cake for example might be appealing to children how do they handle that I mean you see it across the board fortunately for us in those situations we advise our clients to again you know be as safe and long-term as possible a lot of our clients won't even select those names that are in that gray area I personally have just been noticing as of recently there being certain lawsuits because of the I believe skittles I want to say is in the middle of a suit right now with a strain that's very similar to the name so for us personally we always advise and work with attorneys to teeter away from that and not even advise brands against those strains and also if they are using those strains they're for the creative not to have like for if it's birthday cake or cupcake strain or something like that to not have it be child like so it would be more of like cleaner focusing on the colors of the brand to stay away from that but that being said you know like I mentioned earlier there's brands all over the country who don't are not you know practicing that so you know as from what we see I feel like things are going to be a bit more clean you know stricter as thing progressing cannabis so I hope that answers your question yeah thanks thanks John yeah thanks for joining us John yeah so you know we as a board are going to have to approve every advertisement we have that authority under our law some of the restrictions that we have the prohibited advertising or any advertisement that appeals to a youth under 21 how should we as a board think about that I know you mentioned the kind of cartoon colors and that kind of you know certain elements fonts but you know we also just heard from you know Dr. Pearson that you know like trying to appeal to people like you know associating us with like snowboarding or extreme sports or something like that might also appeal to a youth under 21 so how should we as a board be trying to evaluate that question of whether this appeals to a person under 21 I mean it's definitely going to be tricky I think the best way to help avoid it initially is bring up these points to brands and businesses who get license approvals before they even really get started you know as I mentioned like we're having these conversations and before these these brands are even coming to life when it comes to like you know and I guess from an advertising perspective it's all about reach for us you know I thought I think snowboarding's a good topic because yeah like it could apply to someone younger for us you know content that is more questionable is more exposed on like the organic side of things so you know very small campaigns here and there whereas like big advertisements on like billboards or large digital campaigns with like big advertisers there needs to be more of like a safety check you know and guidelines before anyone even touches any creative that makes sense so you know you can save people like me a lot of time going back and forth with folks like you you know if those types of things are just like set in stone like hey you can't have anything related to lifestyle content consumption you know call to action style content it almost seems like there could be and in some states there is this you know limitations on the specific info that can even be on there so that's really helpful I got one more for if you don't mind yeah so I think we have in our you know we have a statutory structure around advertising we have to develop specific rules around it you know we have a pretty typical but I think it's actually more restricted than most states that you know we can't have any advertisement in a publication or a medium that we're 15 percent of the audience is reasonably expected to be under 21 I'm sure you've worked in a few states where they have something similar you know Nevada being one of them we just heard has a yeah how do we how do we go about evaluating that I mean obviously some things would be easy television billboard you know things like that but you know certain types of magazines I'm trying to think like yeah so yeah so there you'll see like you know a lot some states won't allow it anywhere except for dispensaries in that case there's actually this cannabis specific magazines that you'll only find in dispensaries and that's like a cool way for brands and stuff like that to get the word out there safely because even enter the dispenser yourself there's the ID check typically at the front door so that's like one solution there how to check like how each publication and business and how to regulate that I'm not a hundred percent sure what I do know is that with any time that we do a campaign with an advertiser whether it's a local national international you know same thing with publications print etc they each have their own set of state regulations and guidelines that they send us that we that we follow when we're kind of you know executing any type of campaign so you know for example like I think in some situations I can't pinpoint the state exactly but I want to say there's that percentage rule in a few different states or one that we're doing advertising in and the only thing that could be on the ad is literally just the logo nothing else that's it and some brands will like pay to do that and I think that's how certain magazines are playing it safe but again I know a lot of states and a lot of publications and advertisers just not even allowing it in general so I got one quick I got one quick follow-up John yeah I actually I actually the question for you guys great in that in that regard is you know that is going to be tricky to track because there is you know if you look at a display ad campaign so like the ads you see on like bigger larger websites I guess it's not really a question just something to bring your attention but you know there's display ad agencies all over the country that just have ads that pop up on the sites and that's a huge play for big cannabis organizations I'm sure probably a lot of people on this call have seen some for big companies like weed maps you mean like on a site all those ads that pop up on the sides yeah yeah those those websites partner with different like display ad agencies so I think yeah so it's you know I think that the display ad people from a digital perspective they follow more federal guidelines and now it's going to be a bit harder to probably track well thanks for putting it on yeah putting on our radar I had one quick follow-up I guess well to this and to Pepper's point earlier around you know what can what can we do on this 15% rule because you know I know that you mentioned social as being a medium that that businesses in this space are really looking to and you know kids these days are on every single platform how like in your experience and I'm actually I never really thought about it from the perspective of birthdays and like ads kind of getting tracked from your age perspective to on Facebook and Twitter and so and Instagram and TikTok or whatever the case may be but I know you said that not every platform utilizes that type of technology but but are is that effective like are they good at I mean I know a kid can put in a fake birthday if they really want to right but like how effective are those you know gatekeepers yeah so I think it ranges again like we do our due diligence so a lot of the different like digital plug like from a website perspective it really depends on the plug in and the technology that you utilize and it is effective in some cases but again like yeah there are there totally are workarounds and there's going to be developments and there are developments that are happening every day from a website perspective on compliance and safety and like how people can actually get into websites on the social media side of things is a little bit more effective especially if you know one's Instagram and Facebook are linked but again there are platforms you know Twitter for example I think you know TikTok there are no you know age verifications on those but in those cases you know same thing with Facebook and Instagram accounts get plugged into an algorithm that's what social media is now in on every platform there's limitations with cannabis so in most cases the content that is allowed to go through on business profiles for cannabis accounts especially dispensaries and brands who are making actual sales yeah it's it's tricky and like you have to be safe anyway so yeah I think I think I think over the next I would say you know even just one to five years the technology on plugins and verifications what not is going to be drastically different but there's still there's still a long way to go all around in the industry thanks John yeah I really appreciate it we're on a little bit of a tight time yeah no worries I know I started a little late too I tried to squeeze it all in you know we certainly appreciate it I think this is not the end of the marketing advertising conversation as we get going so we're hopeful we can tap into your knowledge somewhere down the road yeah more than happy to talk anytime I hope everyone have a great rest of the day I really appreciate you having me thank you thank you so next on our agenda is public comment we have very little time unfortunately we do have some folks scheduled for our executive session at 245 so if people have public comment could you please raise your digital hand and we're going to try and limit it to one minute per person I see Dr. Anthony feel free to unmute yourself and put your video on if you would like Dr. Anley are you with us if you just unmute yourself you can provide public comment all right well what we wait for Dr. Anley is there anyone else that would like to provide public comment right now please just raise your digital hand it's Catherine Anley can you hear me yeah yeah okay yeah thanks for taking my my call I just couple things we wanted to comment on so I'm a member of a group that's recently formed international academy on the science and impact of cannabis we have world leaders on medicine and cannabis and our website is I a s I see the number one dot org and what's nice about sure I like Isabel a like and s like Sam I like Isabel and see like cat the number one dot org and what's nice about that website is that there's a library there which is useful for physicians but it's also useful for lay people and it organizes all of a lot of the literature pertinent literature all of the articles you'll find there are well done powerful you know controlled studies and they're actually like 15,000 peer review articles on cannabis at this point so that's like the one one of the more important things I wanted to talk about the other thing is this issue of kids not increasing use there's a couple of issues with that one is for example in Colorado half of the state has opted out but that number includes the whole state and I just heard testimony in Boston last week and they've done studies on a granular level a little bit like what Holly Morehouse was talking about and they're finding increased use you know in a particular school and so it's it's it's and the and the other piece to that is that if you look at the ER data Colorado and is seen and so is California huge increases in kids showing up in the ER for these you know poisoning psychotic episodes cannabis hyperemesis syndrome so it's like your expert witness you know said you're you're you are having some kids the kids that are using using really high potency and a lot of product and I don't know you must have heard there was a a bill that just went through Colorado last week where a lot of the legislators testified that their own kids have been you know caught up in this and so they're they're trying to do what you're doing right now you know let's decrease the the THC let's get this you know the candies the sweets the advertising out of this so we don't have this this problem and from a lot of I know you've got a lot of other people to talk to talk yeah thank you for that and thank you for the resource it was directly responsive to a couple of our questions today so that's great I'm going to stop public comment there I don't see anyone else's hand raised and I will just next on our agenda is to move into executive session so I'd like to entertain a motion to move into executive session to discuss our consultant finalists so I would move to move into executive session to discuss our consultant finalist I will second all in favor hi hi hi so Kyle could you please pause


What is going on guys welcome back to the channel and I appreciate you being here today we are going to open plenty of engrams in search of masterworks weapons because since basically December 12th I've had literally three masterworks I've had this one right here I've got and I think I had one of the worst weapons turn masterworks and a couple days back I had a rocket launcher and I think I might have had a grenade launcher as well and that's basically it people I mean I don't really get you know my RNG is one of the worst in the game there's no two which ways about it seriously is but I have been stacking plenty of tokens so I've got only a hundred vanguard I've got 281 crucible 305 death room 40 titans I've got 54 of Ios and I'm pretty sure I got some of necessarys but I can't see them here because I'm right there so yeah I've got quite a few so we get today we're gonna open everyone see if we get might get an exotic you never know might get the colony the one I need but who knows let's see let's see but yes let's see what's we get here I get any masterworks no masterworks there okay just two armors no masterworks there I know they're pretty right here the best place you can get them from our raids and Charles are the nine but still on my let's hope let's aim for one let's aim for one all positive outlook it's a decent weapon and I got two positive outlooks and that's it that's it that's it that's all I got that's all I got so got nice shades got names been nice got positive outlooks which is a great weapon by the way if you ain't got this definitely definitely people keep all of it so yeah now what I'm gonna do guys is feel like I got so many gunsmith materials to I'm gonna get rid of all this junk inside of my inventory and resume the video when I'm done so we are done their people so let's go to the gunsmith before we go and visit Lord Shacks now I've actually seen people get plenty of exhausts from these right just for me it just doesn't happen I'm happy with mods though I really am cool to serve at least take way more than 20 they used to be 20 to level them up I'm either gonna begin to try and pronounce that okay so let's go I'm not gonna begin to try and pronounce that either let's go again one let's see oh junkie it actually looks quite decent I'm lucky what we got in it though what we got in it reload speed okay reload speed okay so can dismount I can't reroll it try and get range you know that pretty good stability but we'll keep all that for the time being let's see what else we get from these pick up that come on give me masterworks people not that number master works nope I want one of the last hope masterworks range on it pretty good no that same auto rifle again but no masterwork version oh wow keep on so if you need me spamming my home button oh masterwork sword let's have a look I think these can either come with extended mag or impact I could be wrong though I could be wrong though tireless blade I've got magazine yes nice not bad not bad another one another one the best thing about these if I never used them at least people I can I know I'm gonna keep that because I haven't had that yet I can at least reroll old ones by dismantling these and getting a cause which is all good people which is all good which is what we like give it to these two well I'm here just to make more space for my beautiful masterwork weapons when they drop if they drop they probably won't drop knowing my luck I too so far though it's pretty good in im set I'm set whatever the heck that is blah blah blah blah blah yep Valka look to fang I've had that before might have it's obviously a linear new scene which is supposed to be a beast the range masterworks version that would be great the medley 45 there's so many of these new curse also stuff I haven't seen before quick fang I'd love to have been masterwork version I would have loved it that'll be bounty a lot of these are going to my vote where the mods anyway which is all good you use gift sent to postmaster show a force I don't think I'm gonna have many more to open here people I think I can probably open two three four and just get rid of a few of these weapons which I've got inside my image which I do not need for sure new seat I've already got my votes even though it's got a modern of order 335 version don't need you either don't need you either whilst we've got here quick fan which I've got 335 of crook fan don't use linear sniper rifles I'm useless with and that's it so I guess we should be able to get one more nice nice nice let's have a look at that if I go and empty out my postmaster it's got the load speed on it but it isn't really a great rocket launch to be honest so this is gonna be cause for sure but we'll keep it until the end what I'm gonna do now guys is I'm gonna get rid of the junk at my postmaster to move on to the crucible so catch you guys back in a quick second okay people so let's move on to a lot of checks and see if we're getting more master work weapons people let's see let's see let's see let's see okay so I got this get at my vote because I'm a postmaster I forgot to dismantle it but there we go so lies at the end of the mag deal more damage I got handling on it that could be pretty decent it could be pretty decent it could honestly could I have to wait and see though but that's another one that's another one we're lucky we're lucky plenty of masterworks people it's going pretty good actually okay so armors which are useless to me cuz I've got the force set already sword don't need swift just solid I can't even see that the lines in the way oh well come on come on at least give me one exotic come on I don't even know what happened then did it just okay great sure second nope not getting nothing so far one it won one masterwork and I think we're done here come on come on one more one more well it's an exotic oh man we've got one first I'm not gonna get another one oh wow that's one people that sucks that's seriously sucks so I got one what was it again now it was and this right here the martyrs make and that's it people so again I'm gonna dismantle all this junk but I don't need and I'll catch you guys back in a quick second okay so I've got enough for I believe two more gunsmith packages so we'll see we'll see people I think it's 40 per level I'm not even certain about to be 30 I've been certain about that what the heck is that rubbish people wow that was nothing that was that was rubbish so we're gonna go on to Nessus first so I'll quickly go there and I'll zoom the video when I get there people go people so we are here they'll see for fun and what are we gonna get from the other to the three 29 so it's not bad but oh well don't really matter Atlanta days actually quite decent actually really good a very weapon a lot of loads of these are really nice oh Jacobson stuff that's a nice little emblem I'm not seeing before let's quickly have a check of that let's quickly check that out oh wicked keeping you get rid of you rubbish nice nice okay let's go give me give me an exotic or mass works please failsafe there's one people come on give me another one no I'd love a last hole I would love a last hole oh Exodus access not forever ah look I need one I need one I need one full of anger I'm not gonna do people is I'm gonna quickly go and farm one and I'll resume the video when I'm done so we have it people I got one we have it what we're gonna get oh wow a clock actually clock I don't have the end of about 300 oh no I'm not gonna forget ignore me be ignore me people just quickly check out what we got so a clock which I don't currently have which one to keep get rid of you let's come to my postmaster so that's shouldn't really matter postmaster should be empty and at night we don't need yeah what was the master works we got it was this right yeah so what we got on you this can be drawn unbelievably fast and high damage high recoil not great not great I'm gonna handle it on you so that's again it's gonna be cause it's gonna be cause people so what I'm gonna do now is I'm gonna go to the EDZ so we can spend some more tokens people okay people so we are upon the EDZ and here is Devrim K with his kind of no land beyond in his hand which I want I really want that okay so how many of it we have got a load we have got a load you guys think we'll get any master works well not from our first people see ever these little ones first whatever these are just like shards okay so let's go no boots and shaders boots and shaders boots and shaders boots and shaders boots and shaders no come on you know I still haven't an exotic still not a single exotic people how bad is my luck oh there's one master works open check that out get rid of these while we're here and you too because we don't need you and you too because we don't need you so what we got in this my show 46 reload speed is it even a good triple tap nice is it even a good with that and that should be pretty good but you know we'll see we'll see we'll see I'm not sure I'm not really keen on the snipers in this game let's do they even do damage on buses is like any point in using them on buses I don't know if there is to be honest I don't know if there is it's always rocket launches and things like that world would mask looking good escape for luck I wouldn't mind a master works version of that either so it looks like I've got one of every every vendor so far is that how we the exchange rate seems oh come on this is the last one we'll be able to open I think yes it is indeed people and I got nothing okay so what tokens have we got left here so no I've got a few on Titan and a few on IO where we're looking where we're looking okay so that's Titan and then I also probably got one one on each no in my look so yeah we might as well go and do that people before we end the video and count how many masterworks I got okay so we are with ashomer is there something you need yes there is I need masterworks mate I need masterworks mate I forgot about these we all can under okay so let's go oh no masterworks from ashore are you rubbish rubbish vendor cash is in so yep that's it we're gonna have to go to Titan now see Salon she see if you hook me up with one last masterworks we have to wait and look people my hunter thinks it's a warlock see that she does it again we're standing like a Titan now look he's confused come on Salon give me that good Luke give me a masterworks please okay so we've probably got enough for two packages here we'll see no masterworks there come on no damn damn damn damn damn damn damn damn damn damn so I think that is it I think we are all out of planetary maths oh we got a few more guns with maths let's go back there and see what we get people okay people we are here and we are coming to the end of the video so we have 130 I'm not sure how many of these that will give me what we'll say two three maybe but I don't think I'm gonna get a masterworks people okay don't hate me like this no that is it that is it so that is quite I'm not sure how many engrams I've opened in this video if you'd like to count for me I'll probably have to go back through and count myself to be honest but yeah it's quite a few being opened here so what we're gonna do now people what we're gonna now people is we're gonna calculate how many I got this dismantle is rubbish we don't need and then we're gonna create a masterworks weapon now I'll use gifts my favorite or but then we've got this year with positive outlook which if we put on we can see it's got slightly less work range and slightly less stability and reload speed but more handling as you yours gift so the positive outlooks a decent weapon it really is a decent decent weapon so which one should I apply masterworks to keeping you definitely but I'm gonna get rid of you because I want them cause if I'm gonna have enough cause that is hopefully I will like I don't need any of these to be honest I'm not gonna lie don't need any of these and nothing to me whoop didn't even lock you goodbye so I should have a few cause here where I can create a masterworks weapon now do you think look how beautiful that looks extra range on this would work I've got enough to create it and roll it to use this or the you yours gift I don't know people I don't know people the US gifts a base but we go past if I look no we're gonna use gift we go you yours gift we go yours gives it serve me longer we go with this for sure okay so let's go we want cruise we'll have this because what I use it in so let's create it what I've got what I've got the one I wanted the one I wanted people oh yes oh yes and now we have we have four spare but you know I'm gonna keep them I'm gonna keep these four until I get another few I can dismantle create another one but yes people I got to range on my you yours gift extra I'm in love I'm in love but guys that is it for the video absolutely massive engram opening in search of masterworks weapons if you enjoyed it leaving a like it really does help me out well thanks as always for stopping by people and hopefully I will see you on that next one


Hello, people of the internet! My name is Johnny and welcome, finally, to the second episode of the Endoskeletons of Five Nights at Freddy's. You see, exactly one year ago, I posted a video called the Endoskeletons of FNAF, and I recorded it just as any, you know, old video as I did back in the day. I didn't think much of it. In fact, it was kind of a one-off video that I didn't even plan on making. I didn't really put much effort into it. It was kind of a spin-off video that I really didn't think would do all that well. Yeah, and then it went on to become my most viewed video in a matter of days. And it held that title up until no joke, the exact one year anniversary of its posting, when my video on Help Wanted Showtime took it over. And really, ever since the posting, a lot of people have wanted a second part, an episode two. And it's not that I didn't want to make one. Of course, if a video gets 150,000 views, of course I want to make a second part. It's just simply that I couldn't. You see, in that video, I went over every single model of the Endoskeletons in Five Nights at Freddy's Help Wanted and Five Nights at Freddy's AR. And since Hope Wanted hasn't had any new content, therefore no new Endoskeletons to take a look at, it's all been down to FNAF AR. And I don't really know if you guys have been paying attention to that game, but there hasn't really been a whole lot of new, interesting characters. And so this video is going to take off exactly where episode one left off. The last Endoskeleton we took a look at was the Liberty Chica skin. That means we have about 30 or so characters to look at in this video, mostly skins, but also a few characters. So let's not waste any more time. Double check, make sure you are subscribed to the channel. Also hit the like button. Thanks, and let's move on. The first Endo we have on our list is ironically enough the flame through our skin for the Endo in FNAF AR. You can see that the hand which has an actual flame through our on the skin has been removed completely, leaving just a little nub. The tanks on his back are also gone as well as his signature welding mask. And now he just looks like an orange Endoskeleton. Next up is Broiler Baby, and she has a very interesting Endoskeleton. As you can see her head is completely melted. It's basically molten metal. You can't really get a good look of it when you're looking at the skin itself, especially when her face plates are closed. But looking at the Endoskeleton individually is amazing. And yes, those are ears. And yes, that is official to Circus Baby's Endoskeleton. Moving on, we have the Endo head for Scorching Chica. Not really much to talk about.  Moving on, we have an amazing Endoskeleton for the flaming Springtrap skin. Now personally, I'm not a huge fan of the flaming Springtrap skin, but the Endoskeleton is amazing. I love how the sizzling summer skins have their heads all basically melted. It looks amazing. And also getting a good look at that melted ribcage. Ooh, it looks so good. Moving on to our first official character in FNAF AR Ballora. She looks terrifying as always. And I actually think Illumix did a very, very good job with her Endoskeleton. And it also seems like the tiara thing on her head is part of the Endoskeleton, which does make a bit of sense because it doesn't get affected by the face plates in her jumpscare. Entering the Dark Circus event, now we have Ringmaster Foxy up. Of course, you get a great look at his whip and also he's missing an eyeball. Next up, Magician Mangle. As you can see, her head is completely gone, only exposing the mouth, the eyes and also a little bit of the ears. I do love how in his Endoskeleton, the top hat stays on top of her head. I find that just so funny. And of course, you have the sans eye. You can see all the chains wrapped around his ankles and also the knives flying around her. Moving on now to clown Springtrap. Ooh, this one's interesting. So of course, the big mallet stays in play, but looking at the head, it looks so weird. The head looks like one of the searchers from Bendy and the Ink Machine.  Moving on to Jack O'Chica, the first Jacko out of two. Of course, you can see the light in her kind of chest area on her Endoskeleton, emitting a glow. I do love the detail on the Endoskeletons for Jack O'Chica and Jack O'Bonnie because there's so many rips and tears in the suits themselves. Of course, there has to be a lot of detail on the Endos and I think it limited a great job. And since her head is all hollowed out, much like a Jack O'Lantern does not much in there.  If it makes you feel better, Bonnie doesn't have anything in his head either. So the detail on his arms and also his ears is again amazing. Not much to talk about with Katrina Toy Chica here. Yeah, this is her official Endoskeleton. Just her mouth and eyes. Moving on. Hey, it's Plush Trap. It took a while for him to get into the game, but he's finally here. Now, as you can see, he basically has the exact same Endoskeleton that he had and how wanted if you saw that video. His head is kind of skull shaped, which makes it very terrifying. And also a lot of people said he looks like sans. Of course, kind of a small character, so not much detail on the Endoskeleton. And speaking of not much detail, this is the Endo for Woodland Toy Freddy.  Moving on to Boulder Toy Bonnie. This one's interesting. So if you saw part one, then you know that the toy animatronics, specifically Toy Chica and Toy Bonnie, don't usually have a fully fledged Endoskeleton. And that's simply because their bodies are too thin for a proper Endo. So the outcome is usually still wool and olemics just putting cylinders as their Endoskeletons. And of course, you can see that with the Boulder Toy Bonnie skin. Just tiny tidbits of the Endo around the ears, the arms, the legs, and also a cylinder in the body. Oh yeah, and those floating eyes. Now, I'm not even lying when I say that the Swamp Balloon Boy skin literally doesn't have an Endoskeleton. So we're just gonna move right along to the Winter Wonderland event. Kicking it off with the Black Ice Freddy Frostbear skin, as you can see a very simple Endoskeleton. Almost too simple, you could say. And this is probably one of my favorites. This is the Arctic Ballora skin. It is definitely interesting to look at the skin without all of the ice crystals coming out of her. I think the waist section is probably the most interesting. And also the completely white face that she has as well as keeping her tiara. And just like the Woodland event skin of Swamp Balloon Boy, Frostbite Balloon Boy doesn't have an Endoskeleton either. Which kind of makes sense because when you look at them, they don't really look like they would have an Endoskeleton. They don't even look like Endmatronics. And moving on to the big man himself, the most recent character as of today that we got in December. What kind of do for a character? This is the Endo for Golden Freddy. I'm still so surprised that he made it into the game, but he looks amazing. I've always thought that Golden Freddy had very broad shoulders in FNAF AR and it looks like that is most definitely the case. And he also interestingly enough doesn't have a torso. Moving on to the Frost Plush Trap skin. Hey, he may have used the assets for Freddy Frostbear, but he still has an amazing Endo. It looks all crystal-y and icy and shiny. Why did they not do this with the skin itself? It's also interesting how the top of his head is completely black. Probably to make it easier for the black eye sockets to look better.  I don't know. Moving on to the first skin of 2021. We have Heart Sick Baby. The first skin in the Heart Stalker's event is a Baby Cupid Baby Skin. How funny is that? As you can see, it's basically the same as the regular Circus Baby Endo skeleton, except she has wings. Which I was kind of always iffy about when looking at the skin itself, but looking at it on the Endo, it looks fantastic. And now we move on to the second skin in the event Blackheart Bonnie. This whole body's normal except for his head. It seems like they simplified his Endo head a bit and also I always thought it looked weird, but his ears appeared to be further up on his head. Like they stick up a bit more, you know, they stick out of the suit and it looks like his Endo skeleton backs that. Moving on now to the Ancient Equinox Event Serpent Mangle. This was always an interesting skin in my opinion, but stripping away the suit and being left with the Endo skeleton, it really doesn't look any different from Mangle's normal Endo. The only difference besides the tail and of course the sun is the moon is slight color alterations, but then we move on to the Curse Springtrap skin and I love this Endo skeleton. It just looks so dead, which is so interesting because the suit itself is very bright and vibrant with colors, but taking away the suit and only having the Endo skeleton, it looks so dull in color, which isn't a bad thing, especially when you're talking about Afton. The head, his muscles, it all looks so good in an Endo like this. And then what the heck happened here? So this is melted chocolate Bonnie and yeah, he's definitely melted. As much as I really don't like the skin, the Endo itself looks very oddly interesting, though I do wish it looked a bit more like the sizzling summer Endo skeletons where it's all melted together. And then probably the most basic Endo we have yet is Little Red Chica. I mean, yeah, there's actually not much I can say about this Endo. It's just a normal Endo skeleton. I think it has a few more wires hanging off the chest, but that's really it. And then Big Bad Foxy, my gosh, do you look mean? Now personally, I am not a fan at all of the Big Bad Foxy skin because it's just Foxy with a bit of fur. But something about seeing the Endo skeleton with those angry eyes and those big meaty claws is a, yeah, only a bit terrifying. And then we have so far our final Endo skeleton skin, Dark Water Bear Endo. And the only differences you can see really is in the legs and especially his stomach. It looks like all of the sea life, the sea coral in his suit has been taken out. Hey, remember when I brought up the fact that Toy Chica and Toy Bonnie usually only have cylinders for their Endos? Well, yeah, this is sunken Toy Bonnie. Yep, this is what they have to do since his body is so slim it can't fit a Endo in it.  And now Purana Plus Trap. It doesn't really have a whole lot of alterations from the traditional Plus Trap Endo skeleton. It just looks like his textures have been made to fit the aesthetic of the skin. And now we move on to the Scream Punk event, what is so far the latest event in FNAF AR. As you can see, the Clock Walk Tutu, I guess that's what that is, has been completely stripped away, as well as Ballora's prominent tit. Hey, but luckily the gear Tiara stays. Once again, the toys don't really have a whole lot of room for Endo skeletons, so we're back to cylinders. Though you do get a better look now at the inner mechanisms of Aeronaut Toy Ferdy. And the final Endo skeleton for today is Jetpack Balloon Boy.  Yeah, I mean, it's basically just Balloon Boy without, well, Balloon Boy. And that is all of the Endo skeletons now up to date in FNAF AR Special Delivery. The game's on a bit of a hiatus until the fall, so it doesn't seem like we're gonna get any new Endos to look at until then. And I probably won't even have enough for an episode 3 until another year from now. But who knows, maybe we can go back in time and take a look at the Endo skeletons of some of the original characters in the original games. But FNAF 1, 2, 3, 4, Sister Location, Pizza Sim, Ultimate Custom Night, if it has any differences. The only reason why I like taking a look at how wanted and special delivery is because we can actually take apart the characters and look at their Endos. With the original games, you know, those aren't necessarily models that we can take. They're just kind of still images on a screen, you know? So that's why I've only been looking at the models in Help Wanted and Special Delivery. But yeah, that was episode 2 of the Endos skeletons of FNAF. Thank you guys so much for watching. Thank you guys so much for the amazing support on the first episode. I really did not see it coming. And yeah, if you want to part 3 anytime soon going over some of the original games, maybe hit the like button, maybe tap the sub button a little bit. Of course, all the models and renders are gonna be linked down in the description. I also want to give a huge shout out to my homie OP for giving me a lot of these Endos in the video. Let's see, we had 33 to go through. I think originally I had less than 10. Dude, I barely had any Endos to look at in this video, but he came in clutch with the rest of them. Go give him a follow. He's linked down below. Make sure to go check out all the other renderers that I've used in this video. Now, I'll see you all on the flip side. Goodbye.