Welcome to Toffy TV, this is the Everton News Daily. Before we begin this video, we're sponsored by One Football, One Football's app, makes it possible to keep up to date with all the latest scores, transfer rumours and stats, all in the one place to download the app. Click the link in the description. Android Gomez has been given a three-match ban by the FA for his stamp on Alexander Mitrovich at the weekend. It was highlighted on match of the day, it went to an FA panel on Monday and Everton had until six o'clock last night to appeal it or react to it and today has been given a three-match ban which means that he has played his last game at Godderson Park this season, potentially as he played his last game at Godderson Park ever. Who knows? We won't know until the summer, but Gomez is going to be out now for three of the next four games. He'll return to the Everton squad if he's injury free for the trip to Tottenham Hotspur the last game of the season. It's really disappointing but, to be honest, not unexpected as you can see, the ball's nowhere inside there. It's hitting Mitrovich so there you go, bit silly from the Portuguese midfielder and he's now, but I suppose what it does is it gives other players the opportunity to step in to big game on Sunday and we're going to need to be at our very best. Moving on, Everton's under 23s won the Premier League title, Premier League 2 last night. Josh Bowler scored a winning goal, it was a cracking goal, cutting in and curling it into the far corner and he's described the moment as his best ever in his career. He is only a young lad, so fair enough, but he went on about David Unsrath and Alan Kelly telling him to start killing his shots rather than just lashing it as he put it. That's what he's been working on in training this week and it showed it was a cracking goal, cutting in. He had a good game, he really impressed last night and was one of the standout performers. It's got a lot of people talking about whether he could potentially make the step up into the team squad. I think probably he'd have to go out on loan first and get a little bit more first team football. He was in Queen's Park Rangers first team squad before Everton brought him to the club a couple of years ago, but brilliant moment for him last night, brilliant moment for all the 23s as they sealed their second Premier League 2 title in three years. Josh Barlett, a moment, I'm quite sure he will remember for a long time being able to celebrate at the end of the park and with all the fans were so great moment for him. Another player he played in that game last night, Brendan Galloway, is expected to leave Gooderson Park in the summer. He's made 21 first team appearances for Everton under Roberto Martínez. It looked at one stage as though he was going to be the one who really pushed late in the bench for that left back spot. It came from MK Donnes as a ball player in centre back. I remember at the time people were talking about him and John Stones being a future partnership, being great on the ball. John Stones has careers gone like that. He moved to Manchester City for £50 million and Brendan Galloway has gone the other way. Really disappointing what happened to Brendan. He looked like a good prospect. Played his part when we beat Chelsea, he remember setting Stephen Naismith's first of his hat trick goals up. I had a good start to the season but fell away when he turned out last night. Played well in the under 23s last night as they beat Brighton 1-0 but again looks like he may have played his last game at Gooderson Park in the blue shade. A bit disappointing but he's got to move on. I think he's 22-23 years of age now and he's got to move on for the sake of his career. Another player who played in last night's victory was 18-year-old Lewis Gibson. He had a strong game, started off a little bit shakily but got better and better as the game went on. He's been speaking about making the move from Newcastle. He's a Newcastle United fan as a kids season ticker. He said he loved playing for them. It was a difficult decision but wanted to move to Everton and has improved since he came here. He's played for England at youth level as well. He comes for £6 million and he's someone who Everton have got high hopes for. He's trained with the first team quite a bit. He's been trying to lay off caretum in training and what he does. He's been trying to catch the eye of Marco Silver and there were some pitches of him last week training with the first team ahead of Everton's trip to Fulham. He'd probably done better than half of our plays if he'd have played at the weekend but it's thought the next logical step for Lewis now is to go out on loan and play at league level and really get the next step of his education. He's won the league in the 23s. He's played very well as well. I'll have to wait and see what happens with him but he's certainly a player to keep an eye on out of that under 23 squad. I'm finally Everton of a game today being linked with Chelsea striker Mitchie Batchouay. He's on loan at Crystal Palace when on loan in January. He scored three goals in 11 appearances for Palace. The fee is thought to be around £35-40 million but again the question marks over these links are Chelsea's transfer ban and what happens with that and are they prepared.  But are they going to do that and it's not sure they'd be prepared to let somebody who can get them goals go out the door. The same with K2, they're two players who are out on loan at Premier League clubs who could potentially go back into that Chelsea squad if they're not able to buy anyone and make them a little bit better. So you know I can understand Everton being interested in him he's 25 years of age you know. You can see there he's played for Dortmund, he's been a Valencia, Chelsea, you know Marseille area in his career. So he's played at some good clubs never been able to hold down a real place for Chelsea but he's a lively striker he's got good movement and good ability. You could understand why Everton would be interested in a striker of his age and his movement but for him he needs a club that he can settle at and start making that number nine his I suppose. But we'll have to wait and see again it's all up in the air with Chelsea and what's happening with them. That is it for the news daily if you haven't subscribed please do so it takes a second if you want more videos get over and join us on page and thanks for watching see you later.


Thank you. So yeah, pretty much as was described. I'm Madison. I work at Venture IP Australia I am the chief business development officer that title essentially means that I overlook the sales and marketing at Venture IP Australia With that being said, I do Take part in the leadership discussions I'm a member of the leadership team at Venture IP Australia have been for a number of years and I have a pretty pretty I guess my side passion at Venture IP Australia is customer service. I really like The idea of always giving the best possible customer service and finding new ways to improve it. So by running this talk It's really just to take you through what Venture IP Australia has learned over the last five years and Specifically very briefly over the last three and a half years Since making the decision or two and a half years since specifically making the change to a 100% in-sourced local team based out of Melbourne in Victoria. So Pretty much today. I'm going to be talking about Why we made the decision to bring it all in-house? What really influenced this to make that decision? Which was to improve our customer service and quality of service that we provided And why are we focused on one major aspect of that and to improve to go on above and beyond simply bringing it in-house? And that was our staff engagement So I'll talk a little bit about staff engagement today What that means and the areas of staff engagement and how that really affected our quality of service that we can provide so unlike Gallabaris's talk specifically about outsourcing inside Australia when I say outsource I mean that Outside of Australia to specifically, you know your Philippines or India we have experienced with both and a little heads up we found them to be sub par Purely for communication issues and having problems with with the quality of service provided not necessarily for the people themselves They were lovely people and were awesome to work with it was simply that the quality of service was was not ideal So our major focuses were on improving customer satisfaction Improving staff engagement as I said and reducing customer turnover at the end of the day It's all about reducing customer turnover because if we can build a customer base and we can continue to grow So to give you a bit of an idea of why customer turnover is important It was recently found or recently estimated pretty accurately apparently that in Australia the estimated cost of customer turnover Is around a hundred and twenty two billion dollars? So you can already see that the cost of customer turnover just due to negative Experiences with an existing service provider is pretty damn high And certainly I'm sure you can all appreciate if you're in a similar industry to myself Where the services that you provide are? Integral and very very involved in the in your customers businesses and their life how they make money essentially I'm sure you understand that it only really takes a single cast a negative customer experience to burn a bridge and Especially for venture IP Australia When we have to deal with the customer, it's not because they want to chat. It's because something's going wrong So something's going wrong. I Personally believe that we need to be giving a hundred and fifty percent of our capabilities and we need to be showing that we are the Providers that they want to stay with if anything ever goes wrong again So as I said customer service and quality of service is extremely important here So to reiterate what I said about one negative experience Again similar research paper also found that it was just one negative experience when it comes to an online service provider That would see somewhere around fifty five percent of Consumers on average and I believe it gets closer to sixty percent when you look specifically at Millennials We'll go looking for another provider I say consumers will leave because at the end of the day if it is a significant problem and you've made you've exacerbated the issue I'm sure they will leave our personal experience shows that they will Because if they go looking for another provider and you either are a little bit more expensive or perhaps your Services are starting to get a bit dated. You need to upgrade your services If they find any other reason to move on to another provider, well, why wouldn't they? They've just experienced a negative and a negative experience with you So why not take a risk with someone else other than the cost of moving a service, I guess So I guess the the other part that Takes this on is that when we started to look at How can we improve that single negative experience before I talk more so about the specifics of our of our outsource team and and how insourcing fix this some of the things that That we've found have worked across a number of our businesses Certainly some if you go researching some ideas that are provided for SAS providers Specifically or anybody that provides an online service is that you can introduce automation You can also introduce regular reviews with your customers and regular reviews with your staff The other thing is that you can also improve staff engagement now One thing that we have focused heavily on is staff engagement However, what I want to highlight out of those three points is that they cost money Which means that you really want to make sure that when you're making changes that are costing money already So that is you're going to move from an Indian support team the costs about half of an Australian support team You need to find ways to improve the profitability of that team the efficiency and the efficacy of that of that team Otherwise, you're going to be doubling up on your cost because you're going to double the cost of the team And you're then going to take another step and you're going to have to introduce ways to Further improve your consumers quality of service, which is going to also cost you money so one of the things that we really focused on is What is known as? Sorry about that is what is known as staff engagement so I actually found this fact when I was building a case as to why we should be focusing on staff engagement and this was that Customer, sorry employees who are disengaged in the workplace are about 51% in America so 51% of all employees in America fall into the disengaged What that means is is that a disengaged employee is Somebody who comes in does they're nine to five with a glazed overlook and they're literally just beating the clock They don't have any real emotional connection to those who they work with they don't enjoy the environment that they're in and And they really don't feel as though what they're doing is affecting your business so To find a real connection there you need to you need to improve the environment You need to improve the whole workforce, so some of the ways that Again time with what I was just talking about is that you can introduce regular staff reviews as opposed to customer reviews You can focus on staff satisfaction as opposed to focusing on KPIs You can focus on improving a rewarding environment and also the the tools at our staff's disposal so These are things that we have taken Taken a hold of I guess and and some things that I'll briefly speak about as we move forward But I guess that the question that I get Approached with a lot when I talk about disengagement in the workplace and an anecdotally say hey You really should make your workplace fun A lot of people say well, why should we do that you're saying to me that okay 51% of us employees feel Disengaged why do I care as long as they're doing their nine to five? well recent studies have shown that highly engaged businesses Which are defined as a business that is made up of highly engaged employees Find that they are about 17% more productive on average So in this instance you can already see that by introducing a highly engaged workforce as opposed To an outsourced team that may be costing you a little bit less You're already starting to see just by introducing a a local team that work together that are building bonds that are building an Environment that they enjoy and that they feel they're a part of they're already going to inherently start to build a More effective workforce and their day-to-day is going to be more effective so You can understand that obviously by being more more involved in their work They're going to actually go above and beyond they're not going to need to have a manager That's going to be standing behind them and a manager that's going to need to be you know Tapping their watch a get off the phone or tapping there, you know get on the next ticket or get on get on that You know get into that customers wordpress by by knowing that They're having regular reviews. They're getting in noticed for their For their quality of work. They're more likely to be more productive just on an average so another Fun fact is that especially in Australia. This is significant Businesses that are highly engaged Find that they see about 41% reduced absenteeism That doesn't mean that they see 41% it like they're not getting 41% less sick days They're just finding that they're getting a significant reduced absenteeism about 40% of the time so absenteeism is essentially just Unnecessary sick leave or unnecessary absence from the workplace This has a bit of a rolling effect in that if an employee is absent And you've already got quite a tight-strung team The team is doing the absolute most that they already can they're now going to become more stressed They're going to Become disengaged they're going to find that now they've got to do if you know if you've got a team of Say five one of them leaves. They've got a they've now got to do that extra work Just because that employee is not there now This is another another fact as to why by having that reduced absenteeism You can run your team a little bit leaner you can rely on them and they can be they'll be there for one another You're not going to have someone that goes out on Sunday night goes to an after-party. Maybe or Something like that You're not going to have them just take the next day off They're more likely to come in and feel engaged and they're going to have that relationship with their work with their coworkers So they're less likely to just up and take the day off and ask or I'm I don't care what they what are what you know what they feel so the final little fact there that is more of a Less our causal and more coincidental Relationship is that in the same research paper? They found that the businesses that were highly engaged that they defined as highly engaged through their through their tests Actually, we're about 21% more likely to have a greater profitability So whilst I can't tell you why that would be other than the facts the other two facts that I've described You know things like having employees that are far more engaged and a far more likely to go above and beyond far more likely to do more and far less likely to You know to take unnecessary time off There's no there's no real reasoning for this But as a business owner, I'm sure you can appreciate that if you can if you can make more money or be more profitable Then maybe making the move to an Australian team or an all-in-house team is a little more More more reasonable when you know that you're going to be more likely to be profitable So I'll talk about Ventura IP Australia's specific situation And what we did and why we why we really got to where we were so Ventura IP Australia is one of Australia's largest domain name and web hosting providers We're a cPanel web host. We service over 150,000 customers nowadays We have a team of just over 40 in-house now with no outsourced staff. So as I mentioned we we have relied heavily on On a on a on a very strong foundation that's built around automation and ensuring that our team that our customers have a high quality of Service at all times so our infrastructure is very high quality. We ensure that our that our control panels Optimal for our customers and we listen to what our customers want and need and we we've done this since that since day one When Ventura IP Australia was founded 10 years ago The idea was to provide a high quality service in Australia at an affordable price And the idea was to show that you didn't have to go out out of Australia to get that so Just like many Companies in the ICT industry Ventura IP Australia went through a very rapid period of growth about five years in that that saw the technical requirements of And certainly customer service requirements of Ventura IP Australia Exponentially grows. So this forced us to make the decision. Do we want to hire a number of Australians or do we want to hire outsourced? Everybody else did outsourced. So we went the same route. It was cheap. It was easy. Also. We thought so we outsourced I believe many many providers still do the same thing and we introduced a Teared support strategy, which was essentially if a customer contacted us They were put through to our Indian support team as the means of first contact. They were then Escalated up on request or if the Indian support team could not handle the response The problem with this was the customer satisfaction very rapidly dropped over about an 18 month period or their abouts And we found that customer turnover was starting to to grow customer satisfaction was at an all-time low and We were getting a large number of customer complaints. So we had an escalation policy beyond that whereby a customer could then contact our management team We're finding hundreds of them coming through a month and we just simply made we simply decided as a team Something needed to change. So when we did a market review We found that as I mentioned earlier a quality of service as in our infrastructure the software surrounding it the Our male anti-malware our mail Servers everything was was at an industry standard or above our pricing was on the lowest end of the industry Which meant there could be no reason other than quality of service The customers would be leaving because we found that even no matter how hard you try some customers simply when they're a little bit angry They don't want to tell you why they're leaving. So we didn't want to bug them too much so we we came up with two real problems that were identified and the first problem was That we were having issues as I mentioned with our outsourced support We did a very thorough review found almost zero first contact resolution via emails or e-tickets And we found that our outsource training had reached a point Where it was actually easier to replace the staff member Then it was to train them and to put time in to try and retrain them Instead we would replace them and they would continue on their way by following scripts and the such purely because We had spent years trying to individually train outsource staff members and provide them with the resources necessary, but we found that the Cultural differences or the the lack of understanding of what a customer really wanted Was was just too heavily ingrained and that we simply could not train that out of them, I guess and so we we we also Located or identified a connected issue which was our local employee engagement levels were at an all-time low we had spent so much time attempting to train and and Make better the processes surrounding an outsourced team that our in-sourced team our local team Were kind of getting stuck with the the crap end of the stick so they were They were only dealing with escalations. They were only dealing with customers who were calling with a direct complaint And they were only dealing with issues that were a you know very tedious very difficult to to fix and almost every single time a customer had to As stuff about to deal with a customer. They were already 10 15 tickets in Maybe a full day of circling on on the on the help desk and they were pretty much ready to explode So our car our staff were having to deal with that end of it. So they weren't really really happy So we thought okay the first goal was to bring everything back in-house. So as I've mentioned The problem with bringing everything in-house was that it was going to cost a bit of money And then we had to find ways to to hopefully improve this It's meant that for a short period of time our in-sourced staff would have to take on a lot more workload than they were used to fortunately Spoiler it got a lot easier than it did harder, which was fantastic But to give you insight into that our over half our staff at the time, which was about 15 staff in-house back in late 2015 were technical support staff, so We we really needed to fix this quickly We also wanted to improve the management of staff. So as I mentioned very early on we wanted to introduce Staff satisfaction-based reviews that were happening on a regular basis We wanted to introduce a rewarding environment We wanted to introduce to ensure that we were hiring for the team and not just for the role So briefly mentioned that again later so To mitigate the cost Being completely forefront up front here because I believe that anyone that does go through a similar process to this will need to do something very similar and similar to some of the If you were in Adam's talk earlier today, I believe so Mick Adam What was his first name? I'm terrible with memory. Sorry guys He was talking about some of the ways that you can improve You can make money easily five ways you can easily make money next week One of the ones that he said was most difficult was re-evaluating the price of your services And that was exactly one of the first things that we did So we brought we began the planning to bring everything in-house and we actually One of the things was to improve increase our prices for by that 25% We also invested in an additional dev development team members to begin automating mundane tasks that our outsource team were doing network maintenance things like this purely because we wanted to inch we wanted to improve our local staff's satisfaction and engagement We also underwent a retraining of the entire team which involved more just touching up on Taking a step back and doing a review of how we interacted with customers and the mantra that we had with how we felt We should deal with problems And then we input introduced policies to really improve their efficiency and to tighten the expectations So the second goal was to improve their engagement levels And as I mentioned, we needed to reduce their workloads. We use the two other I guess the strategies that I just mentioned We also introduced those frequent one-on-ones as well as middle management So we found staff who were going above and beyond we introduced them into roles where they were essentially leading their own teams We found this not only empowered them and improve their engagement levels It allowed them to provide direct feedback to their staff Remembering that this is on about a scale of eight people at the time So we had about two teams and as we continue to scale we scale that out We also improved our phone support policies because as I mentioned earlier phone support was a little bit of a problem because it was just customers Screaming in our ears for 30 minutes at a time Unfortunately, it was tied in with the improving of our customer service that we were able to fix that so The results were pretty amazing and I know that I've spoken a little bit about some of the techniques that we use and a little bit about some of the Things we had to do and I've probably breezed over it so much that it sounds like we didn't really do much but When we finally did introduce the we pulled away the the outsource support team We announced the price rises. We announced the changes. We our staff would now following a new roster our customer escalations which these are the management escalations not just escalations these are the complaints went from at its peak 800 I should say this is at the time we acquired a company That didn't exactly have the greatest infrastructure and their websites got pulled apart by our anti our malware system when they got him introduced but I digress it did continue to decline and eventually went down to 200 per month I should note that these escalations at this time were purely the result of The inability of our staff to be able to fix policy driven things such as interacting with registry bodies or fixing Any other any other issues that simply are outside the scope of support in 2018? It's probably closer to about 50 so we we have doubled our customer base since this time and we have well far far far fewer Customer escalations, which is fantastic. So you can definitely see that even from a management point of view where the cost of Of our our managers the higher tier employees the higher cost employees having to deal with these problems You can already see that savings right then and there just to just to give it give you a little bit more on that profitability scale Another thing that I have been doing for years is customer survey surveys every year an annual survey that gets at least 6,000 responses. I find them to be extremely Enlightening customers sometimes come out with some pretty crazy things in 2015 one of the first surveys that I performed We had an MPS score of 13 which at the time I remember Doing an air pump. I was like, yes. Yes, we're awesome 13 is amazing because anything above zero is is considered good In 2018 at the beginning of the year We actually had a 67 which is far above the industry average and Essentially means that about 90% of our customers are essentially 100% happy with our quality of service So even from a quality of service point of view You can see that they're extremely happy Some things that I also learned from this is that 85% when we performed at 2018 survey 85% of our of our customers Responded to this survey came from another provider So that means that 85% of our customers Have heard about us through one way or another and have come to us and are still with us with the average I think life length being well the customer life cycle being something like two and a half three years So it's pretty high as well They've actually said that the quality of support the fact that we're 100% Australian and the reputation of our products Are the reasons for them moving from another provider to venture up in Australia. So This is actually, you know, this is pretty significant because we don't spend much money on marketing So we're not trying to tell people that we are a high quality provider We don't offer an affiliate service. This has built a customer base of 85% of our customers that have heard about us through a friend or family that have found a forum found a Recommendation have come to us and are still with us because of the quality of service that we provide So what I recommend from from my time going through this and I did mention them at the very beginning Some of the things that we have introduced very specifically within our workplace is That we have introduced a rewarding Outstanding a rewarding environment that really rewards outstanding performance. So this doesn't mean that we introduced KPIs This means that we find communicated Acknowledgements from customers from managers from co workers are then are then rewarded And that means that we actually introduced company-wide emails So anytime anybody does anything that is going above and beyond the entire company hears about it Which at 40 people there's a lot of emails nowadays We introduced team meetings, which means that on a team-based our entire company works on on an agile framework So every single team has a stand-up every day where people are acknowledged They're the quality service acknowledged. We then have weekly meetings for the whole company every Friday at 4 p.m We do a We do a I guess a team meeting we have we open up the bar We have some drinks for those who want to have a few drinks on a Friday afternoon We do announcements. We celebrate birthdays and we did I've got five minutes I won't I won't explain it, but we do have a wheel of fortune-style wheel that we introduced that has a lot of prizes on it That is a little bit, you know, not everyone gets one every week But it is it's an awesome way to just improve morale and first people to look forward to the end of the week to To really round out that week and and be acknowledged for their going above and beyond The next is that I highly recommend Introducing an environment that builds solid relationships So I've mentioned this a few times and what I mean by that is essentially Find ways to focus on teamwork find ways to introduce peer reviews and and to have co-workers Working with one another as opposed to a direct tiered Management style where you feel as though you're always waiting for your you know for your manager to tell you Did you meet your KPIs? Alternatively You know, you could look at the the stats the one that I didn't quote I think it was that staff who have Relationships in the office. That's not not as in friendships or people that feel that their co-workers are their friends are far less likely to To to leave the company about 45% less likely to turn over so that means that they're gonna hang around They've got a higher satisfaction and higher engagement as I've hopefully explained a little bit in this talk and overall They're more they're more satisfied in their daily work because they're working with their friends So they feel like they're coming in to to have a good time Finally, I always recommend hiring for the team and not the role. I am heavily involved in our onboarding hiring and onboarding process I'm always involved in no matter what department. We're hiring for I sit in on the first-round interview We try and have a really relaxed first-round interview and make the person feel welcome. We get to know the person I think I learn more about what they like to do in their spare time than than I do asking them specifically about the role itself I let the you know the devs or if we're hiring for for marketing I let the market is you know, we we make sure that the first-round interview is a really get to know you session And that really does play on all the factors that I've spoken about because we've found that as we've grown into a team of 40 Every single team is super engaged. They're so happy to be in the workplace They have a desire to learn they have a positive attitude and they really I think if I if you ask any employee in our in our company They would say that they they never go home feeling like oh my god I've got to come back in here again tomorrow no matter how busy it gets because we really have tried to build an engaged workforce so One last rebuttal that a lot of people that I speak to like to bring up Is chatbots and IVR's and look chatbots and IVR's are fantastic But when they go out and ask people in the street, would you like to speak to an IVR to fix your issue? 39% or would you rather clean a public toilet a dirty public toilet? 39% of respondents said that they'd rather clean the toilet So if you really are you know looking at ways to save money I'll implore you if you are looking for the long term and you want to really create an a Loyal customer base through an engaged workforce. I do recommend looking at building a a workforce to be To be bragged about in the in-house. So thanks guys appreciate it


Live from Las Vegas, it's theCUBE, covering NAB 2017, brought to you by HGST. Hey, welcome back everybody. Jeff Frick here at theCUBE. We're at NAB 2017, again with 100,000 of our friends. It's a crazy, busy conference. I think it's got three halls, two levels on each hall, more stuff than you could ever take in in four days, but we're going to do our best to give you a little bit of the insight and we're going to go down a completely different path here with our next guest. We're really excited to have Linda Tadich on. She's the founder and CEO of Digital Bedrock. Linda, welcome. Thank you, Jeff. Happy to be here. Absolutely. So for those that aren't familiar with your company, give us a little bit of an overview. Well, what we do at Digital Bedrock is we provide the managed digital preservation services that are required to keep digital content alive. Okay, so managed digital preservation. Yes. Okay, so what does that mean? Managed, meaning that we do the work for you. You just have to give us the files and we take care of it so you don't have to license software, you don't have to train people, you don't have to purchase all the infrastructure, no big capex, we just do the work for you. We're their staff and infrastructure. Okay. Digital, meaning it's all digital content. Any format, any kind of content, we don't care. And then preservation. And so what that means is keeping the content alive so it can be used in 100 years. So it's just pretend about that. Right. And that's not just storing it because that means you have to know everything about how that file was created so that you can monitor obsolescence because digital files will become obsolete over time. So it's a really different kind of spin because we're here in the HGST booth and a lot of talk about storage or storage people all around us. But when you talk about archiving and preservation, how do you delineate that from just, it's a backup copy, I know I have a backup copy on a server someplace. Yeah. So the preservation part of it, so yeah, it has to live somewhere.  Right. And so it can be spinning disk, it can be all this data, it can be tape. And so storing it, it's the easy part actually, but then the hard part is the managing it. So you want to make sure those bits are okay, that the bits are healthy. So you will be doing fixity checks over time, according to a schedule. And then you want to also make sure that the file formats themselves. So everybody's concerned about migrating the data onto other storage media in the future because you just have to do that at the end of life. You have to move things along. But it's those formats that can become obsolete over time. Which means let's say you have a format, a specific format, which requires a software to render it, which requires an operating system for it to run, which requires a chip or a piece of hardware or a file system to run. So what you have to do is you have to monitor all those vulnerabilities in order to keep that format alive. To know that if you have to need to migrate it or you can emulate it or use another software, there's some, or you can do nothing and just keep the bits alive until you can do something with it. So you do those things. So you'll, if there's a new file format that comes out next year to NAB, that's the new preferred whipped-y format, you'll take some of those assets that you have in your protection and go ahead and recreate them in whatever feels like a viable format going forward. Yeah, actually we don't do that. We don't do the transcoding work. What we do is we monitor it. We have a separate database that's tacked into our core database. It's called the Digital Object Obsolescence Database or the Dude, is what we call it. It's a pretty critical thing. So in the Dude, it's monitoring all of those, what version of a software can be used to be able to render a file. So if something in our database suddenly is flagged as being, oh, this is not, it's endangered now because one of those vulnerability factors has now been deprecated, will notify the client and will say, you have all of these files that you've given us to preserve that are now in danger. And so, but we can't just do the immediate transcoding because you know that those Digital Objects also then have perhaps these underlying files that feed up into that object. If you change one of those subsidiary files, you can't then render that final object. And so you have to be very careful not to just suddenly flip something and change it. So we tell the client, here's your files and here are the relations between all the files. So, and here's what you can do to migrate it or to keep it alive. But we won't do that work for them because they probably can either do it themselves. They have to choose first of all what they want to do or they might have a preferred vendor themselves who will do that work for them. Right, right. And the other piece you talk about a lot in doing some research before we sat down is the metadata and how important the metadata is. So there's a lot of conversation about metadata especially in media entertainment because there's the asset itself but you need all this other information. So I wonder if you can give us kind of the 101 on metadata and why it's so important and maybe not necessarily just the 101 but something a little bit more advanced and that people don't think about when they think about metadata. Right, well I would say that most of the folks here at the event at NAB, they're thinking about metadata in two ways. One is the description which is describing the content. So what is the nature of this content? What is it about? What's in it? Do you want to search for a particular scene, a particular clip? And that's based on the content. There also may be thinking about technical metadata but technical metadata in the sense of interoperability with machines. And so you want to know that this software can work with this or with this system or whatever and that's where this camera can then work with a certain system and that's all because of the technical metadata behind the scenes. What they're not thinking about then is the metadata that is required to keep that content alive and that's all those obsolescence factors that I was meaning. And in order to monitor all that obsolescence as we do in the dude is where you need to be able to validate a particular format. And you know immediately, yeah, this was shot with this camera and it's a certain kind of raw format. It's this version of it which can only be used in this particular system. A lot of complex variables that are moving very, very quickly. A lot of metadata, yeah.  I mean, we'll get over 400 bits of metadata and that's not even the descriptive metadata. 400 bit, 400 different classification of elements.  And if that's not complicated enough, we were talking a little bit before we turn the cameras on about virtual reality and a whole different way of really describing that experience. Right, experience is a better word than asset because there is no asset until you engage with what the software is feeding into your experience. It's kind of virtual metadata when you kind of think about it because it's like, you know, so there's the code, you know, that creates the software for the virtual reality to all work and it's all required. But the actual experience then is what the human, the person who's using the software and how they're interacting with it. And so that metadata about your experience and the content is in your head. Right. You know, unless you're recording it as you're going, your experience.  It's fascinating. And then the other piece that we've heard a number of times here is, especially now with all the different content distribution methods, you know, there's many, many flavors of the same file. So are you keeping track of all the different variants as well? Yeah, and then if like, and so in fact in the research for like the dude, because it's humans who are doing the research to add the data to the dude. And they'll say, okay, great. This one software works with all these different operating systems, except for this one package that went out. So somewhere in the middle. So we can't even say this range from here to here that will work with it. Oh no, there's always an exception in between. Right. So it's very complicated. So it's complicated and expensive and a lot of versions. And storage is getting cheaper every day, but it's not free. And managing is not free. So it begs the value question. And I'm sure you can bring up all kinds of sad tales of phenomenal assets that were lost in the past. But how are people thinking about the value of these assets so that they feel comfortable making the investment in this preservation and archiving? Yeah, two things, two different mindsets. I think that people have to start adjusting to. One is they're just creating so much data. They need to start doing appraisal and retention policies on them. You can't save everything. You shouldn't have to save everything. Right, right. So that means you should really in reality set those policies at the point of when you're shooting, when you're creating them. So that it's automated. So it's not at the end of a huge project when you have a petabyte of data there. Then that's not the time to just choose what you want to take. You need to set that policy in advance and try to automate it. So they're best practices. I mean, what are some of the best practices? Or are there some reference points that people should kind of start from, I guess? I think the bottom line that they should be thinking about is let's say that in 100 years, so thinking about Paramount. Paramount has had its 100 year anniversary. And they were able to go back to their original nitrace and digitization and they're showing films that were made 100 years ago. So what about the content being created now? What if in 100 years you want to be able to have your own 100 year retrospective? What would you need in order to be able to render the files that you're creating now in order to show it them? Right. So what elements do you need to keep in case you need to be stored or recreate it? So that's one thing you have to think about. That just feels like it could be a complete rabbit hole, though. It could be. So that's why you have to think about the bottom line in 100 years. Now, of course, in 100 years, who knows? Because of all of this artificial intelligence and all of this automated capture, then there could be just systems that will just be created for you. So you might, you know, I'll be out of business.  So this is a fascinating area. How did you get involved in this area? I started out as a creator. So I was a composer and a filmmaker, way back when. But then I got into the archival community, archival field. So I've been working in audio, visual, film, video, audio, and then digital, really starting 2000. All my work's been in digital format in doing that preservation because all of this content is important to me. And it's like whether it's your own personal home videos or images of your kids when they were born. You know, it's all digital or whatever. To a studio product, a station, government documents. It doesn't really matter. If that content is important to you, it should be preserved because it documents your personal history. It documents our cultural history. It documents, you know, governments are going forward for evidence, for law enforcement. All of that, if it has to be preserved, you have to really focus on that and how to keep it alive. And it's all important. And that's how I got into it. Right. And as you spoke, you're involved in some really interesting cultural heritage preservation which is a completely different kind of value chain than a movie or my home video of the kids. I wonder if you can kind of talk us through that use case that you described earlier because this is a very different way to think about virtual reality, preservation, and digital assets. Yeah. So I also do some consulting work and I'm working with this organization in Dunhuang, China which is in the western part of China. So that's out in the Gobi Desert, far out. So what this organization is in charge of are these caves that were created by Buddhist monks starting in 364 AD, going up to around 1100 AD. Hundreds of caves out in the desert, carved out of sandstone and the monks within paint, you know, murals and beautiful, incredible murals showing like, you know, Buddhist culture, history and the culture of the time. You can see how people lived, how they farmed because they had that representation on the murals. Right. So the Dunhuang Academy, they came to me and they said they're doing digital capture of the caves, high-res capture of the murals and they said, Linda, these caves are 1500 years old. We know they will not be around in 1500 years. So these digital assets must be around in 1500 years because those will be the only representations of these caves that are there. So I'm helping them build a digital repository to keep those digital images alive because they are, they consider them to be the embodiment of the caves. Right. So I think that I've seen some great examples of virtual reality implementations in the cultural heritage environment. Again, thinking about some of these critical places around us and in the world and the environment, they won't be around in 1500 years either because humans have destroyed them, you know, through the environment or just natural deterioration and destruction. Right. So what virtual reality can do is go out and capture those environments, capture those sites. So that we can experience them or people can experience them when those sites are no longer around. Right. Because the humans are still around. Right, right. Fascinating. And what a great application of virtual reality. Yes, absolutely. It's my favorite. And entertainment is fun to pretend you're somewhere but it's that just to go to a different site, to go to a different place. All right. So I'm going to shift gears a little bit. As you've done all this archive and you look at these old movies because we hear it at NAB and it's all about media entertainment. I was curious if you have any kind of historical perspective of how the storytelling has changed over time. Is there a consistent thread that you see? Excuse me, or just reflection as you've spent so much time with this historical archive footage that you could share with the audience that maybe we'll get them to go look at things.  Well, just thinking about, okay, so think about film. So film in the early days was basically just a representation of theater because that was the moving art form of the time.  And then of course I'd change, you know, what would DW Griffith and others doing, all the inner cutting and just the show and then things happening at the same time in different locations. That was really radical in 1912, 1913, just over a hundred years ago. You know, and then you go into like the Golden Age of Cinema in the 30s and the spectacle and so it's more, and so now we're in the age of virtual reality where instead of we're being told a story, it's more like we are part of the story, you know, going through that. And we'll see how, if people still want to go back and return to tell me a story, you know, just as like when we're little kids we all want to tell me a story, Daddy, Mommy, kind of thing. And so maybe we want to be told that and just be engrossed in somebody else's story and relax our brains instead of feeling like, gosh, I just want to rest and relax. Do I have to interact with this thing? Right, right, do I have to work? Yeah, I do.  Yeah, so I'm really curious to see, it's still new with virtual reality and augmented reality to see how it's going to really expand and if people, it might just be a fad. You know, I know people don't want to hear that, but it has all these, that's a great usage, you know, as a cultural heritage or in gaming and that kind of thing, that's totally fine. But if for a narrative, sometimes you just want to story. All right, well, Linda, you're doing great work so we have to let you get back to the booth so that more people can take advantage and keep track and I think the word that you used a number of times, keep these things alive for future consumption, not just in cold storage and a vault someplace. Yes, absolutely. All right, well thanks again, Linda, for stopping by. Thanks so much, Jeff. All right, Linda Tadich, I'm Jeff Frick, we're at NAB 2017, you're watching theCUBE and we'll be back after the short break. Thanks for watching.


to welcome you to episode four of hashtag LNT and it's new Ramadan series with your favorite man and favorite host Ahmad Ali. I know you guys are going crazy to watch tonight's episode. We got a few messages and a lot of Facebook comments saying what are you guys going to talk about tonight because tonight's topic if you read the poster and if read the ads and looked at the ads we're talking about some sensitive topic today. Well to me it's not sensitive it's something normal but to many it might be sensitive but before we get to talk about this and this I just want to say that we all love you guys the crew of hashtag LNT and it's main man Ahmad Ali. Love you guys and everything for your support and tonight we're trying to kick it off right. Let's go and check out what's trending and we'll back very short. Let's do that. Welcome back the viewers once again. As-salamu alaikum warahmatullahi wabarakatuh. Hope everyone is doing great tonight. Tonight if you guys are watching the news it's very unfortunate very sad that a hundred people died in Cuba and in the airlines when a plane crashed the Boeing 737 airline or a crashed in Havana in Cuba 40 year old airplane change it change the airplane get a new one why risk the lives of 105 people including passengers 105 passengers including six members flight attenders come on man a hundred people dead that's that's that's sad but anyways Cuban authority have have launched a campaign and they're trying to investigate what happened it's a 40 year old airplane I mean come on guys you you guys need to increase your budget but anyways two days of national mourning has been declared by the Cuban authorities as well now that's for the first topic of what's trending for the past few episodes we've been talking about tragedies and tragedies but it's unfortunate that's what the world's all about what's trending today whenever you turn on the news someone's dying anyways this is actually interesting Starbucks is it's is increasing its store locations around the world 3,000 stores will be open in China in 2022 so within the next three years 3,000 Starbucks stores will be opened in China so 600 Starbucks a year that's one in every 15 hours that's just crazy that's that's amazing like China has has beaten any country out there that wants to make business or create business because the employment rate is gonna go up but anyways I have a question for you guys in regards to this what do you guys favor Starbucks what do you guys like more Starbucks or Tim Hortons I'm Canadian so I love Tim Hortons more than love Starbucks that's just me you know early morning with a medium double-double from Timmy's anyways I'm kidding let's go and jump into today's topic because I know you guys are waiting to hear what we have to say let's go and do that now once again we do welcome everybody for joining us tonight and if you live in the West majority of the countries in the West the communities or the societies there they're like a melting pot different cultures different individuals different cultures greet one another differently now I'm gonna go through a few to tell you how each culture each nation or each society or community greets each other now if you're looking at the monks in Tibet they greet each other with their tongues stuck out wow I mean look at this guy so if you want to say what's up to someone you're gonna put your tongue out and imagine if there's like 10 guys or 10 ladies you tend to say what's up to and keep on popping your tongue popping your tongue to them that's that's just disgusting but you know everyone has their own culture if that's if you feel happy with that that's good for you man but you know a while I don't want to greet someone like that 10 people you got to stick your tongue out 10 times and if you're going to a wedding and there's a thousand people you'd be like it's either you stick your tongue out to everyone or you sting your tongue out a thousand times anyways in the Philippines the elders they're the way that they're greeted it's it's very interesting as well it's a sign of respect so they take the hand of the elderly with gentle of course gently and they press it to their forehead so if I was greeting someone see right there the exact right there they press it to the forehead as a sign of greeting or respect of the elderly now in Japan they also greet and everyone from the movies in Japanese movies at last Samurai in them you probably see now that bow right there they bow as a sign of greeting but depending on the angle and positioning of the bow the duration may be long or may be short depending on who you're greeting so you're bowing or bending over for like what good good five minutes depending on who you're greeting so that's another way of greeting another way of greeting is in Oman or in the UAE if you've been to the UAE you'll see that they're not making out they're they're touching noses I let I hope they're not going to make out now I'm kidding all respect to our UAE brothers and the people of Oman they're touching noses as a sign of greeting now tonight we're trying to focus on a lot of different types of greenings and different types of but there's one special way to express a greeting or to express your emotions to someone it's not all about greeting one simple way that you try to show your love to someone you try to show your respect to someone is through one simple action and that's a kiss muah that kiss that kiss goes out to everyone watching me right now all the family of hashtag get in T on my brothers and sisters that that's an air kiss not a physical kiss so don't try well that name kills me anyways now we're talking about the good old kiss and that's what makes everyone relieved makes everyone happy you know if if you're married that that's a good sign you know you need to go back to your house and and smooch out you know but kissing is a universal language today I expect I'll be laughing a lot because I'll be getting some comments in my ear as well as the material that's prepared tonight it's it's it's pretty hilarious but it's a universal language it's a sign of greeting as we mentioned and also there's it's a sign of respect on the other hand for an example I'll give you an example kissing the hand or a head of a important figure an important personality that's a sign of respect kissing someone kissing what your your your opposite gender your wife that just means depending on where you're kissing and in the situation that you're kissing in it just means you're about to go into an intimate intimate affair a kissing night if if you will now kissing is indeed a wonderful and a meaningful act if if you know what I mean a lot of people will sometimes think of it differently and tonight we're trying to tell you guys we'll show you guys what we're talking about now the hashtag LNT team and family and everyone watching us right now in the entire world wants to know what you guys think think of what the question is popping up in three two one oh wow perfect what are the benefits of a kiss what are the benefits of a kiss like muah like that kiss that's smooth right there what are the benefits of that you can call at plus nine six four seven seven four zero six seven eighteen thirty six that's a free call via WhatsApp you do not need to spend credit all you got to do is open WhatsApp dial the number shown right there plus nine six four seven seven four zero six seven eighteen thirty six we are live on Facebook as well so you can go comment there disclaimer disclaimer disclaimer huge announce mid alert anyone that participates internet show and in the upcoming shows during the live show so that's by calling by sending a voice message by sending an a text message to that number via WhatsApp if you send a video as well if you comment on Facebook during the live show your your names will be placed in this bowl right here so we got about 20 20 something names for the past three episodes tonight want to make it a hundred but depending on time probably we won't get a hundred but I want the calls ringing in right now because we're talking about something very serious right here we're talking about that special kiss that special moment you spend with your loved ones or loved one sorry not ones one unless it's with your family but anyways let's take a very short break we're back very short so do stay tuned welcome back dear viewers and once again I do welcome you to another episode episode four of hashtag and T change to this camera here now to remind everyone of tonight's episode tonight's episode is a very special one tonight we're talking about kissing now we're talking about that smooch tonight we're talking about that that that act you do with you with your loved one you know tonight we're talking about what are the benefits of a kiss we're trying to ask you that question change again trying to ask you that question you know the viewers watching tonight you guys got to tell me you know don't feel embarrassed that if you call you're gonna expose yourself no no no don't feel embarrassed I don't know why you would feel embarrassed I'm not embarrassed talk about the situation because honestly this situation helps you and helps your mental state act better change again so it's a way where you get to improve your personality improve the way you're thinking as we'll get talk about later on now kissing it's like a C you know it's like an ocean you got to go explore that there's different types of kissing at different situations where you kiss you know it's it's it's it's a C it's an open ocean you got to go and explore that but kissing not only feel feels good kissing makes you good it's good for you you know don't just think you know I kiss my parents you know it's sound of respect yes but it's good for you as we get to talk about because there are health benefits if you didn't know kid you not there are health benefits to kissing and kid you not there are religious benefits to kissing as well now now the kissing that we're talking about is the love is the expression of love between you and the ones you love so after this episode you got to go and kiss your loved one but anyways now let's go for a few points and a few benefits of the kiss number one kiss reduces your blood pressure so if you have a high blood pressure just find someone to kiss don't take medicine your medicine is near your lips all you got to do is go kiss the wall you know just kiss something kiss someone you know I mean just do that it'll reduce your blood pressure and if it does it go take some medicine but it actually helps dilate your blood vessels which in return reduces your blood pressure now number two it relieves cramps and headaches I never knew that until this show because honestly I felt better when when you know before I take aspirin and Advil but you know sometimes when someone like for example like boo Sidwawa when someone is hurt on his hand you know you kiss that boo boo you know you heard the experience kiss that boo boo means you kiss that boo boo that's on your hand and legit I'm not even kidding I've tried that before when your loved one kisses your boo boo it feels good it reduces the pain within your body and this is true go try it out why you know a lot of people are laughing right now don't laugh go try it out you know go experiment life is an experiment you got to go check it out as I said kissing is a see go explore that but anyways the third benefit but before we get to the third we actually just received a text message from Khadija mashaAllah she's been participating in the show for the past few episodes she's saying boosts your self-esteem burn calories release happy hormones thank you Sheikh Google thank you Khadija from Tanzania thank you very much thank you very much this is Khadija from Tanzania your name is already in here people thinking I got a message early on today if I met if I message 50 times or if I call 50 times do you put my name 50 times here no I don't it's just once so sorry to to you know and your happiness but no no your chance are very high you have 26 more days till eight so 26 more chances for you to get your name into this fishbowl so we can get your get your name picked out from here but if you haven't already called or texted or sent a voice mode voice message so on and so forth now the third benefit of a kiss I actually didn't know this was true until I saw the research and I saw proof that back this argument up kissing fights cavities did you believe that or not it actually does it fights cavities when you kiss someone or kiss something there are the saliva that is released within your mouth wash away the bacteria that sit on your teeth and that's that has been proven so just a joke you need to brush your teeth anymore just you know just go kiss someone or kiss something and and and you'll be good but you don't have a good experience while kissing because your breath will smell horrible wow wow going back to that one that sticks his tongue out greeting someone why would you do that man anyways now another benefit of kissing is expressing love that love when you express the love give me that camera right there let me let me talk to that camera right there kissing is a form of expressing your love you know if you go to Google because for me I do to you know we're trying to keep the sanctity of the place that we're in so all the respect to the imams I'm not going to mention all the things all the forms of kissing it and how people should kiss but depending on the kiss you give to your loved one then you'll know what that kiss means that's all I can say go Google it if you want switch back now one of the ways of one of the benefits of a kiss is expressing the love to someone especially in a relationship it strengthens your relationship now number five the fifth benefit of a kiss is it burns calories so so for the ones that don't like working out and I know a lot of people that don't like working out you know start burning them calories if you're overweight if you're obese start kissing even kiss the air kiss your food before you eat it you know kiss your hand kiss more silence like anyways we have a audio message from the tool from the USA what does the tool say there are lots and lots of benefits of kissing but a few of them are that kissing Lauren it can lower anxiety it can straighten our mood it can also strengthen relationship and it can make us happier I mean I know when my mom kisses me every morning even if I'm sick I feel much much better afterwards mm-hmm thank you very much but tool from the USA I've just written this down and inshallah your name will be placed in in the bowl right now let's just get this on camera right here right right quick but tool from the USA is on right is on this paper right here so this one right here alright so this one right here but tool from the USA voice message alright thank you very much but tool for joining us tonight your name is going into the bowl now we are getting a few Facebook comments we'll get to them very soon inshallah now going back to the benefits of kissing the benefits of kissing and very interestingly as I was saying earlier on it burns calories and that's very good for those who don't want to work out as I was saying kiss your food and you know just just go kiss anything anyone you know but tool but tool from the USA was saying that her mom kisses her that's benefiting your mom you know and we'll get to how it's benefiting you and your self-esteem but that's benefiting your mom you need to kiss her back so it can benefit you as well now 8 8 to 16 calories per kiss that's a lot of calories so if you're kissing 100 times a day that's 800 calories to 1600 calories a day that's a lot you're burning a lot of calories no need to work out but if you're going to make a these or you know you're eating like fast foods and stuff that kiss ain't helping you but anyways the sixth and final benefit of a kiss this is actually very interesting because married men you get to understand this very easily the sixth benefit of a kiss is that boosts your self-esteem whether you're married or single doesn't matter but if you're married that it affects you more now before you leave your house for the ones that are married before you leave your house your wife gives you that kiss now that kiss has provenly has has been proved and it's evident that when a wife kisses the husband before he leaves the house there is a better chance of him making more money there's a better chance or a higher chance of him being more creative in his work and I've realized that I've witnessed that no one has taught me that I've realized that because 12 to whoever is married out there ask yourself when when your wife gives you that kiss in the morning before you go to work or if you're in a working night shift gives you that kiss at night it gives you that positive energy to continue doing whatever you do it and even do it in a better way now tonight we have an expert joining us Dr. Hsena Ramaythi from Windsor Canada who has joined us tonight to share with us what are the benefits of a kiss so let's go check that out of kissing honestly I don't know why Ahmed chose me for this for this topic as an expert but interestingly I've had some readings about this topic in the past for some reason kissing is actually viewed differently from region to region and dependent on the cultures the French a lot of the Middle Eastern cultures a lot of North African cultures some North African cultures view of you kissing as a sign of a greeting by you know put in kisses on the cheek some actually do kisses on tip of the nose some kiss forehead and in some cultures actually people put kisses on top of the head as well but regardless kissing is viewed as a sign of a greeting which is which is also takes us to the next step when you actually kiss someone when you greet him it shows some some some level of respect the second sign of kissing is actually a respect which is viewed in a lot of Middle Eastern cultures some Latin cultures some ECRP and cultures were kissing the hand kissing the shoulder kissing the forehead kissing the head is shown as a sign of respect for instance some cultures actually children kiss the feet of their mothers which is shown as a huge sign of respect and obviously there is the intimate aspect of kissing which is practiced differently from culture to culture but regardless scientific studies have shown that kissing actually lowers stress and specifically it lowers the stress hormone the cortisol it actually makes people happier by increasing the endorphin hormone which is basically the feel-good hormone also kissing calms people down and promotes pleasure and actually in that specific aspect it increases the levels of oxytocin hormone which is I believe it's called the love hormone and obviously and more importantly kissing strength as strengthens relationships and brings togetherness and the studies have shown that couples who do kiss regularly and they tend to live longer and also studies have shown that kissing reduces pain but regardless of those there are definitely a lot of benefits to kissing and whether it's greeting respect and intimacy there are a lot of benefits that we could see socially intimately and a lot of these have been proven scientifically and a lot of them have actually been mentioned in our hadiths by our beloved imams and our beloved prophet and I hope my answer was beneficial to you as well thank you for joining us tonight as the expert of tonight's episode we are getting a few questions as to why on earth would you talk about this question about this topic when there's a lot of topics out there if a lot of topics out there do need to be discussed but this one actually not a lot of people do know the benefits of a kiss that's why we need to tell everyone and educate everyone because hashtag LNT is all about that education mood and all about the education vibe but thank you very much and thank you very much for joining us tonight we did just get a Facebook comment from Quraat-e-Ain Batool from Pakistan he says in our culture we kiss each other's cheeks to greet and for the elders we kiss their hands however there are a lot of ways of expressing your love and adortion but this kind of action is that we only share with the ones who matter to us to a lot to us I don't know about the benefits but what I do know is that when my mom kisses me it completely changes my mood and I become super positive thank you very much Quraat-e-Ain Batool for joining us tonight now the last part of today where we're giving you the opinion of Islam on this the Islamic view the religious benefits of a kiss Abu-l-Hasan Imam Al-Qa'ban peace and blessings be upon him he says whoever kisses one on his one of his close family members there is nothing wrong upon him the kissing of a brother should be on the cheek and the kissing of the Imam should be between the eyes meaning the forehead that's from Al-Ka'fi volume 2 page 148 narration so for that the Imam is just telling you where to kiss and how to kiss depending on each individual so guys tonight all you got to do is go and kiss your parents go kiss the other ones go kiss the ones you love just go kiss anyone you see but you know with it within the boundaries of Islam of course don't go out of the religion of Islam but there you have it we mentioned a few benefits of the kiss so now go burn some calories go raise your self-esteem you know go get them cavities out of your mouth out of your teeth and you know now once again thank you very much for joining us tonight and join us tomorrow for another episode aslamu alaykum wa rahmatullahi wabarakatuh


What's going on everyone Sam here with late in sports cards and we are ripping one box of 2021 panini select football hobby For eric r. So good luck here, eric. See if we can pull something nice out of here for ya Yes, iris you pumped for nt release nt collegiate nt world cup on friday, is that your time though? Is that coming on friday?  The bolt patches are good in the iNAC. They're crazy. They're crazy Crazy 19 so a week from wednesday is a week from wednesday That means we're both breaking that day. Oh, no, i'm not Uh just some field silver There you go. No, I am doing night day night time. You're gonna take one Barclay Oh, that's right. I can't believe we're gonna miss that. Oh, no, dude, that's terrible Oh, no Zach davidson we've got bailey zappy xrc. There he is King crats eric. Let's go zappy hour Don't worry. Be zappy You're still alive. I'm actually gonna mag this bit right now. That'll sell niko collins and simmy fahoko Yeah, no for sure. We'll mag that zappy for you eric. It's a bit very big card right now Fall back. You got nice. Amandra st. Brown on the tricolor 177 out of 199 Bought into a division in random spot second last break. Heck, yeah Let's go I'm pumped xiris nice Zach Hertz and dammy brown. Did I pull anything for you? Hopefully I did niko collins boogie bashing Uh sensations davante adam silver silver ramandre stevensson You know what happened? Must have been, yeah The raiders do raiders things probably they have a month gone. We got terrace marshal jr. On the Uh got 400 points as well. Sorry about that air Uh 112 out of 149 is gonna be terrace marshal jr. And a mere smith marsup defense Fronts upholding There, uh, there's a bateman of level that is kyle pits. Nice 239 out of 249 I'm out of a penalty.  Oh, yeah, we'll make it out for you and nt for sure is our It's in silver jr. Herbert silver michael carter law of averages, right?  There's davante smith rookie another davante smith rookie. We've got terry lachlorine. Nice on the patch auto scary terry Uh, it's a 13 out of 99 four off jerseys, you know Nasty mica how I just said joe bachsen. You gotta be careful with that because I used to say Was a rich mitchman as you say Mitch richman or no mitra. I see I don't even know I don't know his name I got mixed up bad. There's a field level remandre 18 out of 75. I'm done forever Silver is ricky william marcus stevenson Brad used to do that when he was very good Call guys like nicknames and not be able to like unsay it. Oh, we got a gold coming up.  Good luck See we can pull out of here for you eric. There's davis mills Justin jefferson. Got jail and waddle. That's 52 out of 99 on the, uh, horizontal rookie jersey The dolphin's a nice one there silvery in book and a justin fields rookie That'll do it for your uh break there eric. Thanks again for the uh the order really do appreciate it as always We'll get them right out to you buddy


Hello everyone, my name is Sam Dutton and I'm the author of Malignan Self-Love, Narcissism Revisited. In the past few weeks, ever since I posted the first video on my channel regarding cold therapy, I've been asked a series of questions, which I would like to address today. But before I do that, the event in Vienna will take place between the 12th and the 14th of May, that is 12th, 13th and 14th of May. It will be a three-day seminar in which I will teach for the first time cold therapy to a group of therapists and it will be a certification seminar. In other words, by the end of the seminar, I will provide the participants with a certificate, attesting that they have completed the seminar and are basically acquainted with the rudiments of cold therapy and can begin to use it in clinical practice. The seminar will take place in Hotel am Steffensplatz in Vienna. It's right next to the Cathedral of Vienna. And again, May 12th to the 14th. Half of the places are already taken. There are only 20 places left. So I urge you and encourage you to secure your place by clicking on the link in the description because otherwise when we start with the promotion of the seminar, next month you may find yourself out of luck and out of a seat. The reason the number of seats is limited, the number of participants is limited, is because each and every participant in the seminar will have a hands-on experience. We will do simulations, gamification and mock therapy with Dr. April Jones from the United States. So there's a lot going on and each and every participant in the seminar will receive personal attention. This cannot be done in mass gatherings of 100 therapies, so we had to limit the number of participants. So hurry up and secure your seat by clicking on the link in the description. Now, let me recap and reiterate what is cold therapy. Well, historically I mean the history of cold therapy is that I started to develop it six years ago and I started to develop it because all other treatment podalities and therapies haven't been successful to use a British understatement in coping with people diagnosed with narcissistic personality disorder and antisocial personality disorder. These are difficult patients, therapists resent them and therapy quickly devolves into a power play between client or patient and therapist. There is no therapeutic alliance. There's no possibility to establish a holding environment. The patient's reactions are driven by fantasies, grandiosity and hypersensitivity or hypervigilance. So it's a very tough therapeutic environment and most if not all treatment modalities that I'm aware of have not been successful in tackling pathological narcissism. There has been some success with behavior modification but there has been no success in tackling the core or the kernel issues of narcissism. I have spent 20 years of my life studying narcissism and even contributing some insights to the field. So I thought that I might try my hand at devising a kind of treatment modality of therapy which would be moderately or even not moderately more successful, more adept coping with narcissists and psychopaths. I was also driven by a personal motive. I've been diagnosed twice with narcissistic personality disorder and once as a borderline psychopath, so technically a psychopathic narcissist, the disorder has ruined my life several times over and I'm very keen to see whether once I teach cold therapy to qualify therapists they can use it on me in order to affect if not complete healing and complete cure at least such a modification in my dysfunctional self-destructive and self-defeating behavior patterns that would render what's left of my life acceptable, agreeable and amenable. So there is definitely a personal motivation behind all this.  I think there are two things that distinguish cold therapy from other therapies. First of all, cold therapy does not regard narcissism or pathological narcissism or narcissistic personality disorder as a personality disorder. It does not regard pathological narcissism as a personality problem. Cold therapy thinks or conceptualizes pathological narcissism as a form of complex post-traumatic condition. As a form of, shall we say, complex PTSD. And so cold therapy uses tools that have proven to be effective in the treatment of post trauma of post traumatic conditions and applies these tools to narcissism. And then the second crucial distinction between cold therapy and other treatment modalities is that while all other treatment modalities treat narcissists as adults, cold therapy regards narcissists as children. It treats narcissists as though they were children. The idea behind this is that pathological narcissism is actually a form of arrested development, a kind of extended attachment dysfunction. And so relating to the narcissist or trying to interact with the narcissist as another would be a serious mistake. Instead, cold therapy borrows tools from child psychology and uses them to good effect, uses these techniques to good effect with narcissists. What do we do in cold therapy? In cold therapy what we do is we re-traumatize the narcissistic client. We force the narcissistic client with his consent, of course, to go through the same primary trauma that causes narcissism in the first place. Now this could be an extended trauma. This could be years of abuse, years of idolizing, years of treating the narcissist as an extension of the parent, or as an avatar, or as a representation, years of breaching the boundaries of the child as the child tries to separate and individuate and so on and so forth. So this could be damage that reflects years or even decades of mistreatment and maltreatment. So how do we recreate the primary trauma if we don't have these scales of time? So what we do is we identify the core of the trauma. What was the problem? Breaching of boundaries, sexual, emotional incest, physical abuse, verbal abuse, on the other hand too much spoiling, too much pampering, treating the child as an extension or tool of gratification and so on. So we identify the conceptual core of the abuse and then we deal with that core by creating an artificial trauma within the therapy setting, an artificial trauma which resembles as closely as possible, which is actually a facsimile of the original trauma. But how can we traumatize an other patient effectively? Not by creating a holding, warm and pathic environment. In holding, warm and pathic environments, people don't feel traumatized, never mind what you try to do to them. Most therapies, if not all therapies, are constituted on, founded on empathy, a therapeutic alliance, some mode of collaboration, goal attaining some form of holding, engulfing, encompassing environment where the patient feels safe. But if the patient feels safe, the patient cannot be traumatized. So call therapy is a first. It's the first therapy ever to actually recreate a hostile, non-holding environment which resembles the ambience of the original trauma to the maximum. The idea is that the other patient finding himself again in a hostile environment where he is traumatized exactly as happened in his childhood, the other patient is much better able to cope with such a trauma. Even if the other patient is the outcome of arrested development, he's still picked up in life some skills, some additional skills, some of them coping skills, some of them professional skills. He also developed some coping strategies, some adaptations. Those could be dysfunctional adaptations, but they are still adaptations. Narcissism is actually a form of adaptation. So now equipped with all these tools that the patient has aggregated and accumulated and amassed in his lifetime, the patient is much better positioned to cope with the original trauma and with the original hostile environment. The patient as an adult discovers that he emerges from this simulated trauma, from this secondary trauma, from this retraumatization, from this round of hurt, and then he emerges essentially unscathed, alive, functioning. And this reemergence, this triumph of the will, resolves early childhood conflicts and achieves finally closure. And so once the patient has closure, once all conflicts have been resolved, the patient discovers that he's or her maladaptive narcissistic defenses, narcissistic traits, narcissistic behaviors, fantastic grandiosity, even lack of empathy. He discovers that all these pain aversion strategies and techniques are redundant, unnecessary and obsolete because the original trauma is gone and it is gone because it had been coped with successfully. So cold therapy makes use of 25 proprietary techniques, not available in any other therapy. And this will be the core of the curriculum of the three-day seminar. And I will describe one or two or three of them towards the end of this video. But it is important to understand that cold therapy should be practiced only by mental health practitioners who are trained to use it, presents some dangers during the therapeutic process because retraumatization has to be handled delicately and incrementally and that it works mainly with orthological narcissism, even in comorbid conditions, for example with borderline, and with psychopathy and it works with both these disorders very, very effectively and surprisingly also with some forms of multisolders, for example dysthenia and acute or major depressive episodes. I am not sure why it works with depression. It was undeveloped to cope with depression. But I think depression also has something to do with trauma, whether endogenous or exogenous. So the success of cold therapy with multisolders might indicate that some forms of depression are actually post-traumatic conditions. Now I would like to discuss some of the techniques, proprietary techniques of cold therapy, but before I do so, another reminder from our sponsors. There is an event, a three-day certification seminar in Vienna, Austria, May 12th, May 13th and May 14th in the lovely Hotel Stiffensplatz, close to the adjacent actually, to the big cathedral of Vienna. And number of seats is limited because it's a hands-on experience and already half the seats are taken. So I advise you to click on the link in the description of this video to secure your seat and your participation. So I would like to discuss three techniques developed specially for cold therapy, not available in any other treatment modality anywhere, and also rather counter-intuitive in the sense that they run against the grain and against the consensus in psychotherapy today, contemporary psychotherapy. So the first one would be erasure. Erasure, as the name implies, is the suppression of speech. Now all therapies, all treatment modalities, without a single exception, encourage the patient to talk. This is why we call it cold talk therapy. The patient is encouraged to disclose information and to reflect upon this information in a structured manner. And the idea is that the more information the patient provides, the more he is allowed to reflect on this information in a variety of ways, the more insight he gains and the better the psychodynamics that results. Cold therapy is exactly the opposite. Cold therapy believes in cybers. Because in the traumatic, in the original trauma, in the traumatic condition that engendered and fostered pathological narcissism, the child, for example, was not encouraged to speak. The child was encouraged to remain silent and was penalized, severely punished, if he did speak out, if he did confront, disagree or criticize the abuser, whether the abuser was a parent, a caregiver, a peer or a role model, like a teacher. Still, speech was penalized. In an attempt to create the original trauma, of course, we penalize speech in cold therapy as well. We do it by suppressing a series of keywords. When the patient or the client utters these keywords, which are, by the way, unique to each patient. The patient utters these keywords, the therapist suppresses the speech, does not allow the patient to proceed. The idea behind this is that we can learn as much from silence as we can learn from speech. Think about it in terms of a dictatorial country, country with a dictatorship. There's not much free speech going around, but we learn a lot from what is not being said, as we learn from what is being said. So, observing the patient's reaction to stifled speech, observing the strategic silences in their interrelationship with speech acts, this in itself generates a lot of additional information not available in any other treatment modality at the time of work. I always like to compare it to a cake. Imagine a cake.  You have a lot of information on the upper crust of the cake, and you have a lot of information on the perimeter of the cake, the roundness of the cake, and the upper part, but that's it. You have no other information. Now imagine that I cut off a slice of the cake, take it out and dump it. Then what's the information? What information do you have now? You have all the information on the upper crust. You have all the information on the perimeter, but now you have a view into the innards of the cake, into the internal structure and composition of the cake. This slice of cake taken out and discarded is equivalent to the speech which is suppressed in cold therapy. So this is an example of one proprietary highly counter-intuitive and unusual technique, unique to cold therapy. Another technique which I would like to mention very briefly is the map of happiness. Map of happiness is an attempt to establish what are the things that really matter to the patient. If you inquire, if you ask patients or clients, what matters to you? What is the most important thing in your life? What gives your life meaning and significance? The client would usually respond with a well-rehearsed list, which he convinces himself or she convinces herself over the years, are the things that matter to them. So it would be family, religion, God, children, whatever. Money maybe. And the map of happiness is a technique which unearths, uncovers the real, the core elements of meaning in the patient's life. It does it, it does so by a process of elimination using common denominators. So for example, if the patient would say, well, I like to travel very much, it gives meaning to my life, and I like to buy very nice clothes. The common denominator to these two is of course money because you can't travel very often and you can't buy very nice grand clothes, clothing, if you don't have money. So it seems that the underlying element which engenders and generates happiness would be money because without money that is the necessary and the sufficient condition for these two activities. So we go down to money. And then when we come to money, we go down, we drill down further and further. This is very similar to some techniques used in cognitive behavioral therapy. So we drill down further and further until we reduce the map of happiness to two or three components which usually are a complete surprise to the patient or to the client. Usually once the map of happiness is completed and we have the three or two elements which are the found and foundation of the patient's happiness, the patient is utterly stunned because they have nothing over little to do with the initial list that he preferred to the therapist. The third and last technique I would like to mention, remember, these are only three out of 25 prior to our techniques. The third one would be other scoring. Other scoring is a very convoluted technique because it asks the patient, I'm sorry, the client to reflect not only on what he thinks but on what other people think that he thinks and what he thinks about the way other people think about what he thinks. So it's like a whole of mirrors, a series of dimensions like in string theory, curled and curled again. So, for example, if a wife has trouble with her husband and the trouble is of an narcissistic nature, of course, then we would ask her, what do you think about your spouse and what do you think your spouse thinks about you and what do you think he thinks that you think that he thinks about you, et cetera, et cetera. So we will go through a series of iterations and the results are often fascinating, absolutely fascinating. What we do then is again use a common denominator and we map the responses onto each other so that we discover commonalities. We discover thoughts, cognitions and emotions which seem to be common to the parties involved, husband and wife, boss and employee, whatever. So these are three examples of the techniques in the seminar. I'm going to present all 25, not only present them, but use them, not only use them, but teach them, not only teach them, but simulate with case studies and even more advanced techniques such as gamification. And I repeat again, I reached an initial understanding with Dr. April Jones from the United States and we went together, have a session of mock therapy. I will have another session of mock therapy with Lydia Wangelowska, my wife. Lydia developed one of the 25 instruments, another instrument actually, number 26, which is very powerful and she will present that instrument. It's called the spiral of healing and it's a retraumatization instrument but far more gentle than the retraumatization embedded in core therapy and could be used as supplementary second step to call therapy, but I will let her do the talking in the seminar. I would be very happy to see all of you there, space permitting. The seminar is intended for therapies, mental health practitioners and professionals, psychologists, et cetera, but laymen, non-professionals can attend. The only difference would be that they cannot be certified. They can attend, but cannot be certified. See you all in beautiful Vienna in spring, opposite the cathedral in Hotel Amstifensplatz, May 12th, 13th and 14th. Be right.


Operating clandestine, single or multi-ship, low-level infiltration, exfiltration, and resupply. Air drop or air land, the MC-130J is a shadow in the dark. With competence, courage, and a passion for success, the 193rd is prepared to lead into the night.