Over the past few years, Bar Soul Sports has more or less become an American institution where millions of sports fans and comedy lovers go to find their daily fix of something that company founder Dave Portnoy likes to call sports smut. Dave originally created his company back in 2003 in a Milton, Massachusetts, as a print publication distributed to the Boston metropolitan area, offering gambling ads and fantasy sports suggestions as its bread and butter. But it didn't take long for the brand to expand and launch its own website in 2007. In these videos, we don't reveal any addresses even though I've done a house tour of my own place, please do not show up at any private residences because it's not safe for anyone. Over the course of the next nine years, Dave would build the foundation of his business brick by brick until January 7th 2016 when he announced an emergency press conference in Times Square to reveal that the investment advisory firm known as The Churnen Group had purchased a majority state Bar Soul. Following the acquisition, Dave continued to run the site while also retaining complete creative control over his baby butts. There were a few changes afoot. Most importantly for our purposes here today, during that same press conference, Dave would reveal that Bar Soul was moving its headquarters from Milton to New York City as part of the deal. Where were they headed? Just a little up and coming neighborhood known as Nomad, an area of Manhattan once known for its numerous wholesale stores along Broadway. But now it's become a hotbed for luxury condo buildings. During 2016, Bar Soul Sports moved into 15 West 27th Street, leasing a unit that was just under 6,000 square feet large. One year later, they'd nearly doubled their office space by leasing the entire second floor of the building, bringing their grand total square footage to 11,800. At the time of the announcement, the building's owner, the Kaufman organization released a statement that read, We are excited that Bar Soul Sports is continuing to grow as they are the ideal tenant for our loft style spaces and bring a youthful and fun vibe to the building. To be honest, that last part is probably something of an understatement because based upon the information that we were able to uncover about their headquarters, I'm not sure that the people who work at Bar Soul are ever doing anything other than having the time of their lives. Best look we've ever had of behind the scenes inside Bar Soul Sports headquarters comes courtesy of a drone tour they uploaded online a couple of years ago. At the time, Dave's right hand man, Frankie Borelli had discovered a video detailing the inner workings of a local bowling alley with a drone effortlessly floating in and around the patrons of the venue like some sort of ballet dancer, gliding across the stage. Once Frankie figured out that Jay Christiansen who runs J-Bird films shot that footage, he instinctively knew that he needed to get this dude into Bar Soul to do the same for their headquarters and that's exactly what happened with Jay capturing the entirety of this massive space in just one take. For starters, the Bar Soul headquarters is located right across the street from what was a gourmet deli and pizza spot that's more or less perfect synergy considering how David made a name for himself off of his one bite pizza rankings. Once you're inside of the organization's second story office space, you'll discover they're very recognizable branding draped across the walls. Not to mention a whole bunch of debris littering nearly the entirety of the office floor. One of the first major studios said to come across is where the hit podcast series Lowering the Bar is shot. A space that provides just enough room for its hosts to sit at the bar and enjoy weird food and drink combinations that very might well leave them gagging. A short hop from there is an entertainment room and gathering space known as the Gambling Cave where employees can commune to watch whatever game is currently on TV and commiserate when they inevitably lose a boatload of cash. And because lighting cash on fire can be such hunger inducing work located right next door to that is a kitchen galley with a little bit of everything including an indoor grill. I really just hope someone turned off the building smoke detectors before switching that on. Down the hall is Bar Soul's control center and editing suite, a room jam packed with not only top of the line computers and office furniture, but what I assume are some of the busiest working people in the building thanks to the large amount of content Bar Soul churns out on a daily basis. For instance, juxtapose how busy everyone inside that room looks with how relatively not busy the folks just outside of there are in the nearby cubicle space. To be fair, even over in the KFC radio podcast studio they're more worried about goofing around than getting down to work. I just hope they choreograph their little action scene properly because this recording space is flooded desks chairs and enough equipment that's bound to hurt someone if they aren't being careful. Located right next door to that recording suite is that Bar Soul Snapchat studio that's been painted in an all-encompassing shade of blue that personally reminds me something out of Dr. Seuss. And just in case some content at Bar Soul needs a more adaptive space, they've also got a green screen studio that can be repurposed in a pinch for whatever they need to film at a moment's notice. But perhaps no single spot in the headquarters is quite as impossible to move around in as the part in my take recording studio. Seriously, I don't know how anyone in here takes a step without stubbing their toe on something or how they managed to get a drone to fly around in here without crashing. From the busiest looking space to the sparsest, the Yak podcast houses its recording studio in a glass office big enough for a half a dozen leather chairs and the exact same number of goofball hosts to fill them. As stones throw away from there or maybe a frisbee throw, whatever they like to toss around in a workspace this big is the chicks in the office podcast studio, which sure might not look any bigger than a walk-in closet, but it's also easily the neatest and best looking of all the studio spaces we've seen here. On the far side of the second floor is the bullpen where writers and researchers can throw on their headphones and get all the necessary day to day work out of the way, but at least employees relegated to this far corner get to be regularly entertained by watching Barstool's countless media personalities, film content in the nearby faux basement studio setup known as the rundown. Over here, you also aren't too far from Dave's very own office, which is set into the wall nearby. It's probably a bit smaller than you might think, but it's got everything that he needs to keep up to date with everything, including of course, a computer and a television to keep track of his bets. And if you're ever lucky enough to get a tour of the office for yourself, you can stop by the receptionist desk or you can pick up a few Barstool sports swag items on your way out the door. Although whether or not you can actually book such a tour is something of a question mark. I mean, I suppose you could try showing up and asking for a look around, but in all likelihood, you would simply be shown to the elevators as quickly as possible. The only surefire way to get an invite that I could find is when Dave teams with an organization like Zaki's to auction off a Barstool sports experience that saw one lucky fan get a tour of the entire building while also accompanying Dave on a pizza review. For those of you curious, that contest was from 2021 and the winning bid ended up being $70,000. So there's a pretty good chance that most of us will never be able to afford the opportunity to see this place in person for ourselves. But at least you have this tour and Barstool's endless supply of content to get a better sense of what it must feel like to work at one of the world's most popular entertainment and sports media brands. All right, everyone, that'll bring this special studio tour to a close. Thanks so much for watching today's episode. And before you head out, consider answering the following question. If there was one media company in the world you could work for, which would it be? I guess I already work for a media company. That doesn't apply to me, but I would love to read your answers down below. Otherwise, like, subscribe and turn on your notifications to make sure you never miss a video. My name is Kara. Be sure to follow me on Instagram to chat and I'll see you all in another one. Bye.


We're going to do a little bit of a different sort of talk this year than what we've given the last few years in the past. We've kind of mainly focused on writing for the Mises wire, which we still always encourage our Mises you alums to do. And Ryan will go in a little bit deeper on exactly what we're looking for in terms of writing production. But we're also going to talk more broadly about other ways to apply the ideas that you learn from Mises you, you know, out in the real world. I mean, I think one of the great things about Mises you is that we don't only attract people looking to become economic scholars, but from people from all different backgrounds with different interests to different skill sets. And so we're just going to kind of touch upon some of our own experiences and ways that we can kind of utilize what we have learned this past week out to make a more freer and prosperous world. So that being said, I'll let Ryan talk a little bit about the website and some of his background as a Mises you alum himself. I like how we use the term real world as basically the opposite of academia. I guess that's a slight insult to only professional academics. Real world and clown world. Yeah, that's right. So I guess we'll just cover as kind of a preface the whole writing thing. So I am the editor of Mises.org and so if you do find yourself wanting to write anything for it, you should just send it directly to me. Don't go through the whole like form that they've gone there somewhere on the side or you click on it and they have to fill in a form and says just send it to me. I want to send it to RW McMacon at Mises is which is derived from my name, which is Ryan at Mises. My middle initials W so RW McMacon at Mises.org is where you would send any submissions that you would wish to have evaluated for use on Mises.org. And I will send you back a critique if I don't if I don't think it's publishable. I spent many years grading papers. So I do have a sense of how to tell you what you can do to improve your submission. So I unless I just think there's no way to fix it to run. And then I'll just send you know I don't think it's a good fit for Mises or maybe next time. But in a lot of cases I do want to I want to cultivate writers right I want people who maybe start out. Maybe start out not as great. But within a few tries they become regular contributors and that has happened. We've got some people now regularly submit articles and at the beginning they weren't that good. But they're good now. And I like that. So again, I do not take criticism as a bad thing. The entire goal is to try to make you improve as a writer. So you became a becoming more useful asset for the Institute and helping us spread the ideas that we all care. That's really all you need to know is just send it to me and I'll let you know how what you need to do with it to get it published. But definitely please read the article guidelines for submission and that sort of thing. So you have a sense of how long it should be and how you should submit it and just the format and so on. Right. People send me PDFs and then I have to like if I want to edit it I got asked for a different format and all of that stuff. And that just annoys me and adds time to the day and not that that would prevent you from getting published. Just be nice. So just follow the rules. So anywhere in my bio it says read this first. If you want to submit an article just go to my bio. Again, my name is Ryan McMacon and it will tell you then how to do that. So that's really that's it. That's it on writing. And there's some lessons that you can take away from the Liberty Pitch competition. Right. You understand your audience that you're writing for.  Right. A lot of people in this room are not going to be able to completely design some brilliant unique insight into economic theory. But there's all sorts of ways where we can build upon the shoulders of those that have come before us to apply economic theory in the real world in ways that can be educational. So again, you don't have to reinvent the wheel. Just, you know, you can use quotes from Mises and Rothbard and then Joe Salerno and find little things that are going on in the news cycle and your community. If there's an area that of research or, or, you know, if you're an undergrad and engineering and you see some sort of interesting application that touches on Austrian concepts. These are things to build on. Because again, you don't have to reinvent the wheel and turn out a treatise to provide some really valuable information on how we should better, better see the world. Yeah, what I do is Mises Weyer, which is not the quarterly journal of Austrian economics. You send that to Joe Salerno or maybe Mark Thornton, and then they'll do that for you. That'll be your world changing long article. My stuff's like stuff that would go to newspaper, except better. Stuff that runs in newspapers. It's usually too simple. We have a fairly sophisticated audience. So it's something you would send to like your local courier telegraph or whatever probably isn't appropriate for the site, although I would encourage you write those things too. But just read a lot of the site and get a sense of what we like and what's run and who's an imagine in your head who's reading it. And then you can do that. But I would ask you this though, what if what if writing isn't something someone likes doing writing isn't for everybody of course so what else should someone consider doing. It was all sorts of ways. One, you know, given that we are living in the internet age, I think memes are a great way of transmitting these ideas. This is something that I personally enjoyed over the last two years. I've written an article on why Mises would understand mean magic. The idea being that, you know, if we understand the power of ideas within a society, you know, memes are a language of transmitting ideas using images and humor and formatting. You know, it's, if you talk to a lot of international libertarians, it's always interesting how often you'll turn up on someone whose first introduction to libertarianism was actually a meme. So again, you don't have to write an 800 word article if you've got a sense of humor and, you know, basic operations of Photoshop. You know, you can be a part of the ideological battle in that way. There's other ways of just being in your community.  I think one thing that Ryan and I have talked about it this week, but the one piece of advice I'd give every single libertarian who's interested in actually making a difference. We talk about decentralization and thinking locally all the time. It also applies to local history. If anyone in this room goes back home and reads 10 hours worth of local history, right, you don't have to do all in one day, you know, you could take two weeks doing this. Find your local library. There's usually some interesting stuff. All of a sudden you're a local history guy. And if you're 22 years old, using Facebook to talk about interesting gyms that have happened in the history of your community, then other people, business leaders, if you can run your social networks appropriately, people value people that have interest in where they're living. I think older people particularly like to see that from young people. So, you know, by spending a little bit of time, you know, taking our appreciation for economic history for the roles that ideas play and shaping the world that we live in. You're applying some of these lenses in a very micro level to your own community. Talking about that is a way of not only, you know, expanding your own knowledge about where you were, you know, where you come from, but a way of building kind of social capital amongst people because it's being able to find, you know, professionals in your community that respect you as an individual is one of the best ways of getting them to respect the ideas that you hold. Because the people matter when it comes to the war of ideas or simply being right, you know, only goes so far if people don't respect you as an individual talking about it. So, let's say, though, I am, I'm 24 years old, I just finished a master's degree and something, or I'm 22 years old and I just finished my bachelor's degree. So I don't want to go on to my back on my master, I don't want to get my PhD, or I got my bachelor's, I don't want to get a master's. What should I do now? What could I do that's a value? Are you saying that I should go back to my local community and become involved there somehow? I'll say it is not the worst case scenario. You know, you're being a professional, no matter where you end up, being a professional, being someone within your community that whether it's your hometown or a new town, that you're now living in after college, being successful is one of the best ways of being an effective communicator of these ideas. A few years ago, Jeff Dice gave a talk in San Diego where he talked about this. You know, if we as libertarians be one improved unit, you're building off of some of Harry Brown's work, you know, that's one of the most effective ways of fighting this battle for ideas. Because we as individuals, our own accomplishments do matter in all of this. So are you saying that being an unemployed ex-con living in a trailer is perhaps not the most effective way to not enhance your social capital and make you someone that people look for, you know, look for advice when it comes to Austrian business cycle theory. Or people are more willing to listen to a successful business owner than to someone who lives under a bridge. I think most people, yes. That's an interesting point of view, because most libertarians I've talked to seem to relish being as poor as humanly possible. Yes. You know, a lot of people that they would prefer and I think that what it comes to how we manage our social connections, this is really important, right. There are a lot of libertarian activists in the world that their entire sense of self worth seems to be grounded in the way that they are viewed within this libertarian social media community. And I find this very toxic, right, because then it becomes about purity test, it becomes about, you know, are you poking the wrong, the right people for this for your in group thing.  There's value in that, but we shouldn't isolate ourselves to a libertarian ghetto. Again, the people around you, your family members, your work, your colleagues, you know, those people have a lot more importance on your day to day life than your reputation within libertarian social media Inc. Right. I mean, I see far too often people get wrapped up into that drama when, you know, this doesn't matter to most people. And at the end of the day, these ideas matter because not just simply because they're pure libertarian spectrums because they are important in the world that we live in. So we shouldn't get distracted by that we should be looking for ways of actually making a difference on a day to day basis in the communities that we live in. So this is something that's changed in my thinking over the years. I know that I'm not sure it's been entirely constructive for a lot of people especially involved kind of in the more hardcore anarcho capitalist group to really emphasize that it's a bad thing to become involved in local politics or that it's a bad thing to ever vote. I was more like that and then I got older and then the state where I live in Colorado, switched over to mail-in ballots almost entirely, and they kept sending me ballots. And I would open it and it would say vote yes or no do you want this tax to be increased. And I thought, well, shouldn't I vote no on this and send it back in. So I started doing that. So then they got me. So then I started voting again. Mostly to just vote down tax increases, right. And then I started realizing that some of these people running for office were especially horrible. So I thought I should at least vote against this person. So the next thing I know I'm like voting for state legislature people and all of that stuff. But then I realized would really be the end of the world if we started having some people in the state legislature who aren't just the worst human beings imaginable. And so, so now I actually participate in that stuff. And I don't think it was the worst decision ever. I think it's okay to know what your county commission is doing. Also, I think one of the the good things that happened out of this whole lockdown stay at home order thing is that people realized that it matters who's on your city council and who's on your county government and who's your sheriff and who's in the state legislature because in my state, if you just had a few more people in the state legislature actually thought maybe there was something wrong with the whole stay at home or to lock down system. They might have been able to force a vote a resolution that might have brought the emergency period to an end. If you had just a few more people in county commissioners who weren't totally bonkers on this issue, they might have been able to prevent some lockdown orders and that sort of thing. And it's not a lot like all of these people are want to be, I don't know, Condoleezza Rices or Hillary Clinton's of the world a lot of these are just part time people who aren't particularly even that interested in politics they just kind of ended up on the city council because somebody encouraged them to do it. A lot of the time it's just completely part time, and it doesn't pay much in many cases. But I want to say it's okay to probably maybe try and get some of the less bad people in these positions, especially if the next time something like this happens that maybe will be better prepared and realize that the next time you vote for governor. It's not just something about Oh, you know governor so boring, right, they, it's just a matter of like school funding or some issue having to do with where are we going to put a new county road or something like that.   That sort of thing strikes me as fairly important sort of thing we would want to pay attention to. And you can certainly have a lot more say over those those sorts of things if you're actually paying attention, and also not living under a bridge. And then share some particular we've seen, you know all sorts of very interesting trends throughout the country, often focus on enforcement of gun control laws. I know in Washington State, you had this major cultural clash between, you know, what's happening on in the big cities relative to the more rural areas we had a lot of sheriffs in eastern Washington State that said that you know they refuse to enforce a lot of these gun control laws that are being pushed by the state government that's far more progressive than the people in their communities. This is an example of nullification within a state you're focusing on local government, you know, really comply an important role and, and again that's decentralized political effort, push back against a lot of this stuff. Also, schools, school boards is one area where you can have influence on getting things in the curriculum. You know, you can if you're able to get economics in one lesson in the hands of 300 students in your county. And the Mises Institute is have thanks to our donors is making economics in one lesson available for free. And you can sign up for that Mises dot org slash one lesson. Our entire purpose is to try to send people throughout the country throughout the world, free copies of economics in one lesson to hand out. A lot of these areas, a lot of school curriculums, the way that teach economics is no better than they do in universities. And but there's a lot, especially in conservative areas right now where people are kind of waking up to my God, you know, look at the products of the education system that we have. These are now the people tearing down statues. You're seeing a lot of conversation at that grassroots level on exactly what are we teaching our kids. It's a great opportunity for those that provide alternative solutions and the Institute, you know, we've got economics in one lesson. We have Bob Murphy's textbook lessons for the young economists that I think is a remarkable book, particularly if any of you know anyone's homeschooling now with these trends going on. Bob Murphy's economics or lessons of young economists free. There's a teacher's guide online. I think that's a great resource. And that's, you know, it requires though talking to people in your community that are outside of libertarian social networks and kind of making that difference there. Yeah, let's talk about that a little bit more.   And that can be particularly disturbing if you're young. I mean, I'm old.  Possibly care less, but I know that everybody wants to open themselves up to that sort of thing. And so it's okay to have a family and influence people just in interpersonal relations so just like a lot of what you're talking about right. You can form your own opinions become an educated person and just be a person in the community who tells me things when it comes up in conversation. I can think of many cases where just one or two comments from a person who wasn't any sort of famous person or writer or something impacted me deeply. In many cases, it was just one or two things they said I didn't even necessarily know this person that well, but just the fact that this person had some opinions and it was a person I respected. And that's the thing I think that so much of it comes down to we're not really building up our ideologies from the ground up right at some point. We need to trust other knowledgeable people and their opinions, because if you get cancer, right, and I know you're, you might research it somewhat so you're somewhat educated, but you probably don't have the time and the background to just completely rebuild oncology from nothing in order to come to your, your opinion about what is correct in this time you, you got to find someone whose opinion you find respectable and just kind of wing it from there that's what we're all doing, really when it comes to ideology and our view of history and everything your religious views in many cases just got to find the people whose opinions you think are reliable and valuable, and you can be that person. At some point, you can just be. Hey, I know this guy and he he he owns an insurance firm, nothing sexy, right, but I respect him and he has these views about economics or something which I think I think it holds a lot of water and and that could actually really affect a bunch of people, not to mention that of course obviously if you have children. You can affect their opinions and ideology I know that. I know a lot of grown people who are always telling me, usually baby boomers I guess who are telling me that their children are terrible now and have all become communists and that sort of thing. I don't know does that mean the parents are total fairs maybe things would have been way worse if their parents had had and tried to impute to them some more sensible values. So I don't know, but I do think there's value to being a parent and trying to pass on your values to your children. And that's how the world is that does things one person at a time, I meet so many and I don't meet them either in many emails from them or they comment on Mises.org and so on, where and it's usually older people who have just kind of given up, I guess, and the, and this is at the heart of what the Mises Institute does. Mises Institute is here to try and build an ideology to change people's views to get people to see the world in a certain way to change their views of history to get people thinking in a certain way and then pass those values down. This is how schools of thought are built is how ideologies are built. These are the building blocks of civilization. And the way it works in terms of when you look out in the world and there are certain ideologies that control the world right now. Those ideologies came from a specific place and specific thinkers from people who wrote books from who taught children and all that sort of stuff. The people who control that right now had a very long term plan in place. I mean they worked for decades to put themselves in positions in academia to write books to make movies to write literature. And they all did it reflecting a certain point of view that now dominates, but I hear so often from people are probably now in their 60s and 70s and so on. Well, I tried for 20 years to turn everyone into a laissez-faire free market liberal and it didn't work. So obviously this whole changing minds thing is garbage and I give up and I'm moving to the middle of nowhere now and I'm just not even going to talk to anyone anymore. It was a failure. And a leftist of course would be like, well, we've been working on this project for 200 years and it's, you know, keep going if it takes another 800 years to accomplish our goal we're going to do it. And we're never going to give up and we're going to keep writing movies and keep writing books. Meanwhile, the right wingers like I tried for a few years and I failed so I give up. And you see that like all over the place they they don't understand how ideological change works they expect instant success. And they want everything to go their way, or that's it forget about it. And if that's our attitude, it is never going to work. I'll just give up now I don't even bother if you're you have a 20 year time horizon. If you're really lucky, when you're 90, you might be able to see some good success there. And that's the knocky in view that's the Rockwellian view to refer to Lou to the view of these guys in the 30s he thought we need to change minds got a long way to go and we got to build it from the ground up. And of course if I've mentioned in my talk we already got 200 years of a great ideology it's called liberalism, and they've said a lot of great things but we, and that was the most popular ideology in the 19th century. It's not like this ideology could never be popular. Change the world in a huge way and a lot of the benefits we live with now in terms of vibrant economies and what we've got left of private property and respect for it is still exist to some extent. And I thank all those people who worked hard in the 19th century to make that happen. But they did their best and fell out of favor with a lot of people, but that doesn't mean just stopped and it can never be regained. And I mean, if we if we believe that that's pointless and there's no point to coming to the music to reading the website or doing anything just give up now forget about it. And I don't know consume things and eat a lot of food and just avoid death until you die in your bed decades from now. The sound of Trump inspiring. Yeah. Right. Another thing is that, you know, I think one of the reasons the left has had so much success is that we've seen the destruction of so many civil institutions that historically have provided different barriers between individuals in the state or you used to have instead of having a centralized welfare state there were a variety of different private organizations dedicated towards taking care of the community. You know that that one of the big issues we have now is a lot of these civil society groups, even the big ones like the Kiwanis Club and the Lions Club, Rotary Club, things like that. They're increasingly older increasingly smaller. I don't know how successful some of these will be and adapting to the world as it is today. But that's another area though where you do have these networks that you can join a part of become a part of these local legacies. And again, being a young person. This is one of the great opportunities we have that being a young person who is not a socialist and is actively anti socialist makes you stand out amongst your peers and people in your community that are willing to that care about the stuff that are looking for causes to donate to to to help support because they are now concerned about the future in ways that they might not have been before. The Kiwanis now have a massive competitive advantage being here being interested in these ideas, and it's up to you to really take advantage of it. Nothing is stopping you from from being people within your community that people look up to you've got massive advantages right now that a lot of your peers do not have. And so again hopefully and you're keeping in touch the people that you've met here this week. And really seeing how many people have built lasting friendships, because having that that social interaction where you can discuss these ideas, you know, broad libertarian social networks might not be valuable but strong groups of people that you respect can generally discuss ideas are very important. And Brian Capital is talking about this idea of creating bubbles for yourself. And I think there is some value with that with that as well and you can not just for social media purpose but in your actual community. And we're not privileged because I've brought several friends to me says you now after the last few years I've got a lot of professionals that read me says wire, you know, I can now sit down and have a conversation at my house with like, well, six, seven or how much however much the government will allow me to have now to talk about is make hopper jokes right and actually having that within my community be you know that that you know I don't have to visit in Alabama for that is one of the great. You know, particularly in times where we're things can be really crazy out there and there's there's certain weeks this past past year that that you know things are very depressing, having that social that that genuine personal social network of support. Some that I would encourage everyone to try to find. Absolutely do not neglect your personal life to fight for freedom. You'll end up very sad and lonely and depressed. So you definitely want to make sure and you build a social network that you have a support system that you have a normal life. That isn't just, you know, I'm writing columns I'm hanging out online talking to people on social media, and that is not a rewarding way to go through life you do need actual people in physical space that you can maybe touch on occasion and see face to face and get together and maybe even not talk about politics at all. That's sometimes very nice break. And I've known too many people who spent their lives writing and making great contributions to the cause of building civilization but you get beyond a certain point and you start asking is that that all there is, and this course not all there is although it's a very good and important thing. And I don't want this to sound too much like I'm giving out advice. Right. I'm not telling you how exactly to do this. I'm just saying that I don't want to give people the impression that if you're not writing columns for Mises.org or writing books or doing these things are constantly preaching that you're you're not doing it right that you deserve a break you deserve maybe and it doesn't even have to be at all times in your life right maybe you need to take 10 years to devote to just your family or something like that and you don't go to any conferences. I had a 10 year period I didn't come down here at all even though I've been loosely affiliated reasons too long before I've ever worked here. And because I had a bunch of little kids and and my wife got annoyed if I just left home and she had like toddlers there. So, yeah, I had other other values to consider for a period. And I just often I just know I hear often from people who I think are they they haven't been given permission in many cases by free market activists and so on to do other things. But I think you actually end up doing more good for the movement in general by building up your life and becoming a person and influential within your own community. And that being said I think that we're at 1230 so we're probably if you've got any questions we're always happy to answer and talk between now and the rest of the day.


Hey guys, what is up? Welcome to my channel for today's video. So excited. I'm going to be doing my beginning of the year giveaway for you guys, as well as talking about my goals for my channel this year. So yeah, if you want to get all of the good information, then just keep watching. Hi guys, if you're new here, my name is Morgan. I am a parodic knowledge enthusiast. I just love knowing anything and everything about all of the new makeup on the market and sharing my thoughts with you guys. And oh, I'm so excited for this video. So this one is going to be a fun one. First and foremost, I do want to talk about my goals for this year, what to expect from my channel, and then of course also hear feedback from you guys as well. And then I also want to start off the year with a bang and give you guys a giveaway because 2020 channel-wise and YouTube-wise was amazing for me. I am incredibly grateful for the audience that I have grown. And while obviously the world, it sucked. It really did suck. But I was able to take advantage of the extra time that I was given since I was working from home. And I really feel like I've built my community stronger than it ever was before.  So stay tuned for that. But first, I do want to talk about my goals for this year and hopefully you guys can take the road along with me. So if you are curious, by the way, of what I'm wearing, it will be linked down below. I also filmed a live yesterday. So you can hang out with me in my live that I did yesterday. If you want to see the whole process that got me here. I'm really excited about this year. I have a really good feeling as far as my channel goal is my number goal as far as subscribers. I want to hit 80K this year. I think it's amazing to have goals. And I really think that this goal is something that is possible for me. It is a reasonable goal. It's a smart goal. Yeah, that's my goal for this year. I want to grow 30,000 subscribers and hit 80K. That would be unbelievable. So that's my first goal. Another goal that I have for myself is I want to get a little bit more creative with my video ideas, particularly in the way of eyeshadow palettes. I learned this year that you guys like myself also have an eyeshadow palette addiction. So those are the videos that you guys are always requesting. So this year I want to test out a lot of new eyeshadow palettes and I want to come up with some creative ideas that you guys are going to love relating to eyeshadow palettes, among other things as well. So if you have any great ideas, let me know. But I feel like last year I made so many videos and it was so fun, but I don't think I was necessarily always focusing on the right topics. I really want to create videos that you guys are genuinely interested in. So sometimes I felt like maybe I would do a video because I wanted to film it and then nobody would watch it, but that's fine. You know, that is what keeps me fueled. But this year, especially with me going back into the building up for school and just being busier, I do want to focus on mainly creating videos that you guys want to see. So I may not be buying as much and this is especially for the beginning of the year. I don't want to overbought myself and buy too much because I won't be able to film with it. So I really want to be more curated in the content that I create. So again, if you have any video ideas, let me know. And I mean, those are really just my main goals. You know, hit 80K, continue to grow my community. Some other side goals that I do have. I would say I want to eventually create a second channel, nothing that I'm going to take too seriously like I do my main channel, but something that I can create like workout videos on, lifestyle videos, vlogs, me and Jose, things like that. I don't know if that this year is the year for that, but we'll see how the summer goes.  Okay, so those are my goals that I would share with you. I always find those kind of interesting and I think you guys for taking this road along with me because I accomplished most of my goals that I had for 2020 as far as my channel. So I'm ready for 2021. I'm ready to take it on. Okay, let's get into the good stuff now. I told you guys about this in my live yesterday. I am doing a giveaway. I wanted to start off this year by doing a giveaway just to thank you all for the great year that I had in 2020. And what's even better is it's actually a joint giveaway. I've never done anything like this before, but I love the idea because you can get twice the amount of prizes as well as discover a new channel. So this giveaway is in collaboration with my friend, Vianni Straight. Now, if you do not know about your channel, you will love it. So you guys know my channel typically is about high-end luxury makeup. I do love my drugstore makeup, of course, but I consider myself to more so be a drugstore viewer. Like I always watch reviews before I buy drugstore makeup, whereas with the high-end stuff, that's where my expertise lies. That's when I buy things and I review for you. But as far as the drugstore side of things, I'm the one that watches reviews. I'm a viewer. I always, always, always go to Vianni for reviews, particularly the drugstore reviews. She does the best ones. She does a lot of elf. She does one while. She covers it all and that's actually one of her goals for her channel this year is to do more drugstore content and reviews and I'm really, really excited about that. So if you're into that, you definitely need to check out her channel. I would say she's the drugstore version of my channel for real. So you guys need to go check her out. I love her videos. She's so sweet. She's so kind and her videos are very, very informative. One of my go-to person when it comes to drugstore products. So that is why I'm really excited about this giveaway because I put together a package for you guys. Vianni also put together a package for you guys. So the winner gets both of our prizes, okay? So let's first go over the details of this giveaway and then we will get into what I'm giving away. First of all, you must be subscribed to my channel and Vianni's channel. Of course, make sure you're subscribed to both of us. You will not regret it. Make sure you give both my video and her video a big thumbs up as well. And then of course you do have to comment down below on both of our videos and make sure you put some way to contact you whether it is email, Instagram, whatever way that we can contact you. Make sure you make a comment on that on both of our videos and we will select the winner a month from now. So that's going to be February 17th at 11.59 p.m. And the winner will be announced on February 18th. We wanted to do it a long time so that you guys had plenty of time to enter and to check out both of our channels. And the number one question I get, yes, it is open internationally. We are doing the same giveaway on Instagram as well but two different prizes. So there are four different boxes of prizes for two winners. So make sure you do the same on Instagram and enter that giveaway as well. Without further ado, let's go over what is in my box for you guys for this giveaway. I have a lot of stuff, some really, really good stuff. So we'll start off with a Saturday skin item. I have the Rub-A-Dub Refining Peel Gel from Saturday Skin. I have a Soap Polish Exfoliating Sugar Scrub from Tula Skincare. I have a Siate Extraordinary Translucent Powder. I think they have really amazing powders. I have one that I have been using constantly. So smoothing. I think you guys will really like that. I have a Stila Liquid Lipstick in the shade. Ruby, no, it is a gorgeous Ruby Red Deep Shade. Great for the holidays, which is a ways away, but I have this adorable snowman sponge from Base Blue Cosmetics. I know it's not the holidays anymore, but it is just too cute. I have two pairs of false lashes from Cake Face Beauty. I have a couple of different colors of the Maybelline Brow Fast Sculpt Mascara Gel. So I have a light color and a dark color. So you can mix them if you need to, whatever your hair color is. We have a Pop Beauty Plump Pelt Volume Gloss. I personally haven't tried this, but I heard it's very, very juicy. We have a Grande Lips Most Love Nude Flumbers. So we have three nude lip glosses here. This is a great set.  I thought somebody would love it. We have a Fresh Elf Poreless Putty Primer, one of my favorite primers from the drug store. A Hooda Beauty Mob Obsession Palette. This is gorgeous. I had to put something pomegranth in here, okay? So we have the Pat McGrath Labs Celestial Divinity Flea Funtasia Palette. We have a Pop Beauty Lit AF Skin Essence. How beautiful is that? It's beautiful. A Maybelline Master Precise All Day Liquid Liner. This was in my favorites last month. I have a Farrah Matte Liquid Lip Trio for you. Perfect for under masks. Face brush. I also have this NABLA Cosmetics Brush Set. It is so beautiful, you guys. You get so many different eye brushes. I think NABLA's brushes are really, really nice. And this is just an adorable set with really a great variety in the eye brushes. We're getting there. We're getting there. A Touch In Soul Glassy Pretty Filter Glassy Skin Balm. You're getting an A Cosmetics Super Hero Mascara. An Icoa Rock Out and Lash Mascara sample. And then finally, one of my favorite brushes from Isum. We have a Isum G34. So that is what I have in my giveaway. Make sure you go check out Vianni's video so that you can see what she has for her giveaway. There's a lot of good stuff in hers as well. Literally, I cannot believe one winner is going to receive all of our items. And then make sure you guys go enter the giveaway on Instagram as well. That is a whole other set of prizes you never know. So that is all I have for today's video. I hope you guys enjoyed it. Make sure you check out the description box. It will have everything more in detail that you might need. I will see you guys in the next one. Bye guys. Have a good one.


They might email you a password in the clear or something like that. And they always turn around as a bit dismissive and, you know, we get the job done. So this year, in the holiday season, I decided to adopt a similar approach to giving presents out. Here you go, man, I've got your present. Ah, gee, thanks, you shouldn't have. Oh, ah, ah, ah, first you've got to tell me the password. Password? I don't know. Well, okay, if you don't know it, then maybe you can answer a few security questions to prove you know who you are. Okay. What's your mother's maiden name? Cynic Date of Birth. First of May, 1979. What's your favorite color? Favorite color? I don't know what color. I can't remember what color I must have chosen on the day. Red. Blue. Green. I'm sorry, but those do not meet our records. Please try again. Or you could write your password. Password was Death Star. Romeo. Juliet. Han Solo. Transformers with an O. Favorite corner duty, Modern Warfare 2. Oh, man, I give up. Ah, correct, that is right, your password is I give up. Unfortunately, due to too many incorrect password attempts, your present has been locked out. To unlock it, please go crying to Mummy. Geek Huma, who says it doesn't work. Especially when you get to hold on to your present. We come into the end of the year and I look back at the year and think, yeah, I mean, it's been a good year. I've made a bunch of videos and people actually sometimes come up to me and say, you make these videos, what's it like?   And then my daughter explained to them that, yeah, daddy does this quite a lot. Also, what you might also notice in my videos, if you're very eagle-eyed, you'll notice a lot of jumps. And maybe you think, what happens in those bits in between those jumps, they end up a bit like this. Am I inside the camera? Yep. Security. Come on. Your feet come in. It adds that added bit of respectability to your... Hey man, where are the plates? And I think that just about sums up everything. To have a new year, stay secure, my friends.


All right, so welcome everyone to the session, Synchronizing Parallel iOS Tests by Merit. We are glad that Merit could join us today. Without further delay, we hand it over to you, Merit. Thank you, thank you for joining and thank you for having me here. I'm glad to be actually the last one to present the session here at that conference. And yes, my name is Merit. I'm from TestProject. For those who are not familiar, TestProject is a platform that is built on top of Appium. If there will be no Appium, then there will probably be no mobile automation and TestProject. And just a few words about TestProject before we begin. TestProject is a platform that allows automating web and mobile Android and iOS tests. It has two ways of doing this. One is the recorder that I'm going to demonstrate in a second. And another one is the SDK that is built on top of the Selenium and Appium SDK. So those who are not interested in creating recorded scenarios, they can use the SDK as well. Now, what I'm going to show you today is basically a scenario in which we will have two iOS tests running on physical iOS devices. And let me just show my other camera here. Okay, these are the two devices that I'm going to use. Okay, this is the iPhone XR app that this is the iPad app that. And let me switch back the camera here to myself so you can see me. And now I'm going to demonstrate what is the scenario that I'm trying to automate here and the problem that I would like to resolve. So as I mentioned before, just to get started, before we dive into the source code and the IDE world, I would like to demonstrate how it looks like in the Corvette scenario. So as you can see, this is the TestProject website and this is my Windows computer, okay? And even though it's a Windows machine, I can still see my iOS devices connected here. And as I mentioned before, I will be using the iPhone XR to demonstrate the recorded flow. So let's see how it looks like when I project the device screen into my browser. I take some moment until, as you probably all know, the iOS driver of getting provision. And then this is, as I mentioned before, my physical iPhone XR device with iOS 15 installed, okay? As I said before, this is a device lined right here next to me, okay? And what I'm going to do now, I'm going to open this recorded test here that has prepared ahead of time, okay? And demonstrate the scenario that I would like to automate and resolve eventually, okay? So this recorder will present you the telegram application, which is an instant messenger. Hope Mr. Durov has nothing against us automating his application. And this particular scenario is going to send the message and then wait for reply. Specifically, it's gonna click on this entry-free man contact here. And then it's gonna type, welcome to Appium Conference 2020 white one text. And then it's gonna click on the send button and wait for things reply to arrive. Again, unfortunately, this is not going to work because everything will happen except the six step because there will be no other participant in this test to send the reply. And if we would like to test this functionality of waiting for another test to fulfill its duties, we will have to do it in a different form. So let me do something here. Let me run this test really quickly, okay? And then I'm going to switch to my other camera here while sharing the screen as well. We can see that the message is being typed, okay? And while it's typed, once done, it is sent. You can actually see it's happening live on the device. And now it's waiting for the things reply to arrive, but unfortunately it's not going to happen, as I said before. So we're going to stop the reported flow here and let me just delete this message really quickly so that we can have a pre-steem state later on for the next demonstration. And what I'm going to do now, I'm going to close the recorder and use the convenient feature that we provide here a test project to generate code, okay? So we'll have this recorded flow generated into a Java code. And this will become a code project here. So I'm going to extract it because this is basically a package with a greater project. And I'm going to open it in my IDE, just open it in here. And what we will find here is basically the very same scenario that I've shown you before, but this time it's going to be a Java code that is based on the Selenium and Appium Client tool. So it should be familiar to all of who are creating automated tests using Appium. And this will include the very same steps that I've shown you before. So in this particular case, it resets the application and then it uses the iOS predicate to find an entry freeman contact then it clicks this contact and then it searches for the message field and sends their welcome message to Andrew Freeman. And eventually it clicks on the send button to send the message. The only thing that happens next and is not working is that it waits for a thanks reply. But since the reply never arrives, then the test never succeeds and always fails. Now, based on this test that I have generated now into code, and again, it's the same syntax that you're familiar with from Appium. There is nothing new here except the fact that we're using the test project Open SDK, which is open source and allows you to run this test not directly on an Appium server, but via the test project agent on the test project platform locally or from the cloud. So I'm going to close this test here because I've prepared something else that is based on the very same test, but it's a little bit enhanced and I'll show you what it is. So what we have here is basically the same test, just a bit simplified for the reading business. Again, it searches for Andrew Freeman and then it sends the welcome message and then it waits for thanks. But this is just the first test called the sent message. There's a second test called the reply to message and instead of searching for the Andrew Freeman contact, it searches for Jacob Greenwich. This is the second person in the telegram contacts that is basically the one who is going to reply to this first message. So the second person is waiting for the welcome to Appium conference message to arrive and once it arrives within the grace period of 60 seconds, if everything goes well, as you can see, I'm checking here for an expected condition, then it sends the thanks reply, okay? Types in the thanks and clicks on send. If everything goes well, then the first test receives the thanks, okay? And then in first that everything went well and the test has been successful. Now, in order to make it all work, what I have to do next is I have to package this test into jar file, okay? Package all these tests into jar file and use the test project platform to execute them in parallel on my two iOS devices, on my Windows operating system. So what I've done before is that I've only uploaded this jar file, okay, the telegram jar file and now I have these two tests inside. I have the send message and I have the reply through message, okay? And then I also have created two jobs here. One is the telegram sender and this job is going to be executed on my first device, the one that I've used for recording the iPhone XR, okay? And then I have the second job called the telegram receiver, which is right here, okay? And it's going to be executed on my iPad. So let me answer my screen here for a moment. Let me switch to the devices camera, okay? And what I'm going to do now is that I'm going to execute these jobs that I've just shown you. One right after another and you will actually see how they are being executed in parallel and working together in a synchronized mode, okay? So I'm clicking here on play next to each of these jobs, okay? Let me share really quickly my screen for just one second here. You can see the monitor that these tests are being now executed together, okay? And now you can see the camera with the devices hopefully, okay? And in a moment, you will see how the execution is getting started. The one is the iPhone XR. You can basically see that it types in the welcome message. And the other one is the iPad that is waiting for the message to arrive, okay? And once it arrives, then the second test takes its turn and replies with the things replied. And once it's all done, then the first test assumes that everything went well and it's knowing that basically it can finish the execution. So now let me switch back to my main camera here and share my screen and let's have a quick look at what happened here. So even though these tests I've shown you before does not have any special instructions or commands for reporting anything besides these failure points here, I can still see a report available on the test project platform. And if I open the sender test, what I can see here basically, and this is my local time. This is 8.06 because I'm right now in Canada. So it's my local time. This is the current execution that just happened for that in conference 2021 on my iOS device. And we can see a report that has been generated out of the IP command. So it was searching for Andrew Freeman and then it was typing the welcome to IP conference text. And of course, all of these can be parameterized and data driven, but we're not going to see how it can be done on this project. It's all available in the documentation on GitHub. But the most important part here is basically this step here, the custom step report is currently part of the code. And it says reply arrived on time. And the proof for the fact that indeed it happened is right here. So we can see that on September 17th, we have a welcome to Akron conference 2021 and a tense reply. Okay, so this is basically what we have just seen. And again, this demonstrates how these two tests, the one in the sender and the one in the receiver. Okay, this is the receiver because it also replied with thanks. Okay, let me find it. This is the Jacob Greenwich. Okay, and it typed thanks and reply. Okay. And since these two tests were executed in parallel at the same time on the test project platform, these two iOS devices, this become possible. And of course it can be done with pure IPM and IPM grid and perhaps some other solutions of synchronizing things such as queues or real-time databases and so on, et cetera. This would be a bit more easier way to get started and synchronize tests one with another for running in parallel. I think I forgot only five minutes left now. Yeah, yeah, and I'm actually done here. So thank you very much for listening. And now I'm open for any questions you might have to answer these. So go ahead, please. And let me know what interests you. Thank you for being part of this demonstration. So I will request audience to post their questions in Q&A. There's one comment, a great session. Thank you, Shubham. Okay, there's one question. Manu, do you want to start? Yeah, I will. Thank you. So thanks, Rao, for asking if this project supports running a Maven AutoTest project. Yes, since it's based on Java, you can use any model or dependency management tool. You can use Gradle, you can use Maven, it's all up to you. So there's no reason why now. Shubham Tandav is asking how many parallel devices iOS tests we can run? Is there a limitation? So in general, it depends on the resources of your machine. Since the platform and the agent in particular needs some resources to run things. But it should be fine with a reasonable amount of devices. I think I tried like seven or eight. You can see some behind me and it works fine. So it's more of a question of a budget. How many devices you'll get? Samit Barat is asking, does this project reporting support QCAMBER structure? Let's see what's the questions about this project here. I'm not about that. Yes, this project open SDK for Java supports QCAMBER structure as well with feature files. It's a plugin that you can incorporate into your code as a separate dependency. And yes, it will allow you to see QCAMBER reports in the dashboard as well. All right, great. Thank you so much everyone for... Thank you, Marit. Thanks for the lovely talk. I really liked this project. Bye everyone.


from the SiliconANGLE Media Office in Boston, Massachusetts. It's theCUBE. Now, here's your host, Dave Vellante. Hi everybody, welcome to the special CUBE Conversation on secondary storage and data protection, which is one of the hottest topics in the business right now, cloud, multi-cloud, bringing the cloud experience to wherever your data lives and protecting that data driven by digital transformation. We're going to talk about that with Patrick Osborne, the vice president and general manager for big data and secondary storage at HPE. Good friend in CUBE alum. Great to see you again. Thanks for coming on. Great, thanks for having us. So, let's start with some of those trends that I mentioned. I think, let's start with digital transformation. It's a big buzzword in the industry, but it's real. I travel around, I talk to customers all the time. Everybody's trying to get digital transformation right. And digital means data. Data needs to be protected in new ways now. And so when we trickle down into your world, data protection, what are you seeing in terms of the impact of digital and digital transformation on data protection? Absolutely, great question. So the winds of change in secondary storage are blowing pretty hard right now. I think there's a couple different things that are driving that conversation. A, the specialization of people with specific backup teams, right? That's moving away, right? You're moving away from general storage administration, specialized teams to, you know, people focusing a lot of those resources now on cloud ops team, dev ops team, application development. So they want that activity of data protection to be automated and invisible. Like you said before, in terms of being able to reuse that data, the old days of essentially having a primary data set and then pushing it off to some type of secondary storage which just sits there over time is not something that customers want anymore. They want to be able to use that data. They want to be able to generate copies of that, do test and dev, gain insight from that, being able to move that to the cloud, for example, to be able to burst out there or do it for DR activities. So I think there's a lot of things that are happening when it comes to data that are certainly changing the requirements and expectations around secondary storage. So that piece, I want to bring into the conversation is cloud and I saw a stat recently that the average company, average enterprise, has like eight clouds and I was saying, she's a small company like ours has eight clouds. I mean, the average enterprise must have, you know, 80 clouds when you start throwing in all the sass. So cloud and specifically multi-cloud, you guys, HPE has always been known for, you know, open, open platform, whatever the customer wants to do, we'll do it. So multi-cloud becomes really important and let's expand the definition of cloud to include private cloud on-prem, what we call true private cloud in the Wikibon world. But whether it's Azure, AWS, Google, you know, dot, dot, dot. What are you guys seeing in terms of the pressure from customers to support multi? They don't want a silo, a data protection silo for each cloud, right? Absolutely. So they don't want silos in general, right? So I think a couple of key things that you brought up, private cloud is very interesting for customers. Whether they're going to go on-prem or off-prem, they absolutely want to have that experience on-prem. So what we're providing customers is the ability through APIs and seamless integration into their existing application frameworks, the ability to move data from point A to point B to point C which could be primary all flash, secondary systems, cloud targets, but have that be able to be automated, full API set and provide a lot of those capabilities, those user stories around data protection and reuse directly to the developers, right? And the database admins and whoever's, doing this new sort of DevOps area. The second piece is that like you said, everyone's going to have multiple clouds. And what we want to do is we want to be able to give customers an intelligent experience around that. We don't necessarily need to own all the infrastructure, but we need to be able to facilitate and provide the visibility of where that data is going to land. And over time with our capabilities that we have around InfoSight, we want to be able to do that predictably, make recommendations, have that whole population of customers learn from each other and provide some expert analysis for our customers as to where the place workloads. These trends, Patrick, they're all interrelated. So they're not distinct. And before we get into the hard news, I want to kind of double down on another piece of this. So you've got data, you've got digital, which is data. You've got new pressures on data protection. You've got cloud scale, a lot of diversity. We didn't even talk about the edge. That's another sort of piece of it. But people want to get more out of their data protection investment, they're kind of sick of just spending on insurance, they'd like to get more value out of it. You mentioned DevOps before, better access to that data. Certainly compliance, things like GDPR have heightened awareness of things that you can do with the data, not just for backup and not even just for compliance, but actually getting value out of the data. Your thoughts on that trend? Yeah, so from what we see for our customers, they absolutely want to reuse data. So we have a ton of solutions for our customers around very high latency, high performance, optimized flash storage in 3par and Nimble, different capabilities there. And then being able to take that data and move it off to a hybrid flash array, for example, and then do workloads on that is something that we're doing today with our customers natively, as well as partnering with some of our ISV ecosystem. And then sort of a couple new use cases that are coming is that I want to be able to have data provenance. So I want to share some of my data, keep that in a colo, but be able to apply compute resources, whether those are VMs, whether they are functions, Lambda functions on that data. So we want to bring the compute to the data. And that's another use case that we're enabling for our customers. And then ultimately using the cloud as a very, very low cost scalable and elastic tier of storage for archive and retention. One of the things we've been talking about in the CUBE community is you hear that bromide data is the new oil and somebody in the community was saying, you know what, it's actually more valuable than oil. When I have oil, I can put it in my house or I can put it in my car. But data, the unique attribute of data is I can use it over and over and over again. And again, that puts more pressure on data protection. All right, let's get into some of the hard news here. You've got kind of a four pack of news that we want to talk about. Let's start with StoreOnce. It's a platform you guys announced several years ago. You've been evolving it regularly. What's the StoreOnce news? Yeah, so in the secondary storage world, we've seen the movement from PBBA, so purpose-built backup appliances, either morphing into very intelligent software that runs on commodity hardware or an integrated appliance approach, right? So you've got an integrated DR appliance that seamlessly integrates into your environment. So what we've been doing with StoreOnce, this is our fourth generation system and it's got a lot of great attributes as a system. It's available in a wrote form factor at different capacities. It's also available as a software-defined version. So you can run that on-prem, you can run it off-prem. It scales up to multiple petabytes in a software-only version. So we've got a couple of different use cases for it. But I think one of the key things is that we're providing a very integrated experience for customers who are three-par nimble customers. So it allows you to essentially federate your primary all-flash storage with secondary. And then we actually provide a number of use cases to go out to the cloud as well. Very easy to use, geared towards the application admin, very integrated. So it's bigger, better, faster, and you've got this integration or confederation as you called it across different platforms. What's the key technical enabler there? Yeah, so we have a really extensible platform for software that we call Recovery Manager Central. Essentially it provides the number of different use cases and user stories around copy data management. So it's gonna allow you to take application-integrated snapshots. It's gonna allow you to do that either in the application framework. So if you're a DBA and you do RMAN, you can do it in there. Or if you have your own custom applications, you can write to the API. So it allows you to do snapshots, full clones. It'll allow you to do DR, so one box to another similar system. It'll allow you to go from primary to secondary. It'll allow you to archive out to the cloud. And then all of that in reverse. So you can pull all of that data back and it'll give you visibility across all those assets. So it's the path where you as a customer did all this on your own, bought on horizontal lines. We're giving a customer based on a set of outcomes and applications a complete vertically oriented solution. Okay, so that's the really second piece of hard work. Recovery Manager Central, RMC6.0 is the release that we're on. And that's copy data management, essentially. It's what you're talking about. It's your catalog, right? So you're tech underneath that. And you're applying that now across the portfolio, right? Absolutely. So we're extending that from, we've had for the past year, that ability to do the copy data management directly from 3-par. We're extending that to provide that for Nimble, right? So for Nimble customers that want to use all flash, they want to use hybrid flash arrays from Nimble, you can go to secondary storage and store once and then out to the cloud. Okay, and that's what 6.0 enables, that Nimble piece and that out to the cloud. Okay, third piece of news is an ecosystem announcement with Commvault, take us through that. Yeah, so we understand at HPE, given the fact that we're very focused on hybrid cloud and we have a lot of customers that have been our customers for a long time, none of these opportunities are green field, right? At the end of the day. So your customers are, they have to integrate with existing solutions. And in a lot of cases, they have some partners for data protection. So one of the things that we've done with this ecosystem is made very public, our APIs and how to integrate our systems. So we're storage people, we are data management folks, we do big data, we also do infrastructure. So we know how to manage the infrastructure, move data very seamlessly between primary, secondary and the cloud. And what we do is we open up those APIs in those use cases to all of our partners and our customers. So in that, we're announcing a number of integrations with Commvault. So they're going to be integrating with our deduplication and compression framework, as well as being able to program to what we call cloud bank, right? So we'll be able to, in effect, integrate with Commvault with our primary storage, be able to do rapid recovery from store once and a number of backup use cases, and then be able to go out to the cloud, all managed through a customer's Commvault interface. All right, so if I hear it correctly, just going to double click on the Commvault integration. It's not just to go to market, a setup, it's deeper engineering and integration than you guys are doing. Okay, great. And then of course the fourth piece is around, so your bases are loaded here. The fourth piece is around the cloud economics, cloud pricing model. Your GreenLake model, the utility pricing, has gotten a lot of traction. When we're at HPE Discover, customers talking about it, you guys have been leaders there. Talk about GreenLake and how that model fits into this. Yeah, so in the technology talk track, we talk about essentially how to make this simple and how to make it scalable. Really, at the end of the day, on the buying pattern side, customers expect elasticity. So what we're providing for our customers is when they want to do either a specific integration or implementation of one of those components from a technology perspective, we can provide that. If they're doing a complete rearchitecture and want to understand how I can essentially use secondary storage better and I want to take advantage of all that data that I have sitting in there, I can provide that whole experience to customers as a service. So the primary storage, your secondary storage, the cloud capacity, even some of the ISV partner software that we provide, I can take that as an entire vetted solution with reference architectures and the expertise to implement and I can give that to a customer in an OPEX as a service elastic purchasing model. And that is very unique for HPE and that's what we've gone to market with GreenLake and we're gonna be providing more solutions like that. But in this case, we're announcing the fact that you can buy that whole experience back up as a service, data protection as a service through GreenLake from HPE. So how does that work, Patrick, practically speaking? A customer will, what, commit to some level of capacity, let's say, as an example and then HP will put in some extra headroom. If in fact that's needed, you maybe sit down with the customer and do some kind of capacity planning or how does that actually work practically speaking? Yeah, absolutely. We work with customers on the architecture up front. So we have a set of vetted architectures. We try to avoid snowflakes right at the end of the day. We want to talk to customers around outcomes. So if customers trying to reach outcome XYZ, we come with a recommendation on how to do that and what we can do is we don't have very high upfront commitments and it's very elastic in the way that we approach the purchasing experience. So we're able to fit those modules in and then we've made some number of acquisitions over the last couple of years. So on the advisory side, we have cloud technology partners. We come in and talk about how do you do a hybrid cloud backup as a service so we can advise customers on how to do that and build that into the experience. We have, we acquired Cloud Cruiser. So we have the billing and the monitoring and everything that gets very, very granular on how you use that service and that goes into how we build customers on a per metric usage format. And so we're able to package all of that up and we have, this is kind of a little known fact, very, very high NPS score for HPE financial services. So the combination of our point next services, advisory, financial services really puts a lot of meat behind GreenLake as a really good customer experience around elasticity. Okay, now all this stuff is going to be available Q calendar Q4 of 2018, correct? Correct. Okay, so if you've seen videos like this before we like to talk about what it is, how it works and then we like to bring it home with the business impact. So thinking about these four announcements and you can drill deeper on anyone that you like but I'd like to start, at least holistically, what's the business impact of all this? Obviously you've got Cloud, we talked about some of the trends upfront but what are you guys telling customers is the real ROI? So I think the big ROI is it moves secondary storage from a TCO conversation to an ROI conversation. So instead of selling customers a solution where you're going to have data that sits there waiting for something to happen, I'm giving customers a solution that's consumed as a service to be able to mine and utilize that secondary data. Whether it's for simple tasks like patch verification, application rollouts, things like that. I am actually lowering the cost of your primary storage in doing that which is usually pretty expensive from a storage perspective. I'm also helping customers save time by providing these integrated experiences from primary to secondary to Cloud and making that automatic. I do help customers save quite a bit in OPEX from an operator perspective and they can take those resources and move them onto higher impact projects like DevOps, CloudOps, things of that nature. So that's a big impact for a customer perspective. So there's a CAPEX to OPEX move for those customers that want to take advantage of GreenLake so certain CFOs will like that story. But I think the other piece that to me anyway is most important is especially in this world of digital transformation, I know it's a buzzword but it's real when you go to talk to people they don't want to do the heavy lifting of infrastructure management and the day-to-day infrastructure management. A lot of mid-sized customers, they just don't have the resources to do it anymore. And they're under such pressure to digitize, every company wants to become a software company. You hear everybody talk, Benioff talks about that, Satya Nadella talks about that, Antonio talks about digital transformation. And so it's on CEO's minds. They don't want to be paying people for these mundane tasks. They really want to shift them to these digital transformation initiatives and drive more business value. Absolutely and that's, so you said it best, right? We want to drive the customer experience to focusing on high value things that'll enable their digital transformation. So as a vision, what we're gonna keep on providing and you've seen that with InfoSight on Nimble, InfoSight for three-par and our vision around AI for the data center, these tasks around data protection, they're repeatable tasks, how to protect data, how to move data, how to mine that data. So if we can provide recommendations in some predictive analytics and experiences to the customers around this and essentially abstract that and just have the customers focus on defining their SLA and we're worried about delivering that SLA, then that's a huge win for us and our customers and that's our vision, that's what we're gonna be providing. Yeah, automation is the key. You've got some tools in the toolkit to help do that and it's just gonna escalate from here. It feels like we're on the early part of the S-curve and it's just gonna really spike. Absolutely. All right, Patrick, hey, thanks for coming in and taking us through this news and congratulations on getting this stuff done and we'll be watching in the marketplace. Great, kudos to the team, great announcement and we look forward to working with you guys again. All right, thanks for watching everybody. We'll see you next time. This is Dave Vellante on theCUBE.