So, my name is Matt Beck, like John said, I have been a hairdresser for 11 years. I started out instantly right out of school, I wanted to do this. I found out that there was another part of the industry which is education. I fell in love with educating, so I started working for Paul Mitchell for quite a while. I worked for them for nine years, I had a great time doing that. But just felt a little empty in certain ways and I wanted to be able to share education with as many people as possible. So that outlet for me was I love filming and editing and creating content. So we just started filming and my pal Thad back there, me and him, one night having beers, we decided to cut mannequins and put a video on YouTube. And so in a year and three months, we have 9 million views on YouTube and 100,000 subscribers. So we've grown a lot, the company's grown, everything really is free. There's no gimmicks there, so you can go on there and watch videos all day long. We do an hour-long podcast every week for hairdressers, so it's all about business and we share industry news and celebrity hair things.  So definitely check out the website today, what we're going to talk about and what I love doing this program and this program has been an evolution of things that I've learned from John and just different people that I've looked up to in the industry. It's almost like you just took John's class and I'm about to show you what I did after I took John's class. So he gave you ideas about loyalty programs. I'm going to show you my loyalty program. Everything that he talked about today, I've done at my salon and it's been very successful. So we're going to talk about the little changes that you guys can make right now today, tomorrow when you get back in the salon, make those changes and you'll get big results from it and you'll be more successful. So we're going to start off. My favorite question to ask is, who is your favorite guest in the salon? Anybody tell me? Who's your favorite guest? The person in the chair. The person in the chair, it doesn't matter. Okay, all right. That matters to me sometimes. Okay, yeah, I love that. Anybody else? Exactly. So my favorite guest in the salon is the person that comes in the most often and the reason I like that person so much is because I get to know them. There's a person that comes in every six months, I forget their name. I don't know, I forget that they have kids. I forget everything about them because you can't build a relationship with somebody over a six month period of time, seeing somebody every six months. My favorite guest is the person that I know everything about them. They come in, we have a good time. They're following everything I need, so their frequency of visit is huge. They're spending money in the salon, but it's not because they're spending money that I like them, it's because I get to really take care of their hair and that's the whole purpose of what we do. So the person that comes in every six months has the worst hair we've ever seen, correct? Now, here's another great question, who's your least favorite guest? This person usually has a name. Rhonda, exactly. Okay, anybody else? We won't film your face in this. Right, Rhonda do not watch. But the least favorite guest is usually a person, but it's a type of person and sometimes it's that every six month person, but usually our least favorite guest comes in pretty often as well. I feel like every week I see that person. So it's just finding out how you get more of the person that you really like in your chair because every day we're servicing people, we're trying to build a career and we want that career to be fun and if it's not fun, then none of us want to do it. So we got to figure out, so what I'm going to talk to you guys about today is how do we create that favorite guest in almost everybody. So creating loyalty, John talked about this a little bit. I want to talk about the old ways of loyalty and the new ways that we're doing it in the salon now. People are not loyal unless they have a reason to be. And how many people think that's true? I mean this is true in everything, right?  Clients are the same way. You have to make sure that you're catering to them. You're building loyalty programs. You're giving them reasons to come back to your salon or your business. And so I'm going to show you guys our program. So this is the old ways of loyalty. Buy 10 haircuts, get one free, the whole punch card thing. All of us have done it. Pizza places do it as well, so I don't like to do the same thing as a pizza place. Plus I always lose that damn card by the time I get to the ninth one. So I never get the free thing anyways. So the old way, we got to stop doing that kind of stuff because that doesn't really create loyalty. It also doesn't help frequency of visit. Because just because they come in 10 times, they could come in 10 times in the next two years. That doesn't mean that we're pushing them to come in sooner. Another one is coupons in the paper. Obviously that is a thing of the past. Most of us are probably not doing that anymore. I haven't read a newspaper ever in my life. So I'm not saying that you guys haven't. But in a new generation of people, we're not reading the paper. And when you're looking for a clientele, I don't think that that's the best way you're going to spend thousands of dollars and you're not going to get the return. Thirsty Thursdays and two for Tuesdays promotions. Now, these are creative names. I love them, but when you post them on Facebook, the day that you want them to come in, it's never going to work. So we have to make sure that we're not just putting things out there for people and praying. You have to come up with a plan. And that's really the goal of marketing and really focusing on our businesses. We're not looking at, right now, what we should do.  We got to start posting things. You have to come up with a plan for the future. What are we going to do next week on there and schedule it and get it ready to go? So those are just some other things. This is our loyalty points program. This is also on your little thumb drive. And again, this will be available on the internet as well. But this is through Millennium. It's earned 500 points for booking your next reservation. That's $5. So just like I said, it's like I took John's class and now I just made it, right? Earned 500 points for booking your future reservation. Earned 1,000 points for referring a friend, which is $10 in my salon. So I'll give you $10 if you send somebody in. 1,000 points sounds like a lot. $10 is a great discount for a guest. But I got a new client out of it, so I'm happy to give the $10. 200 points for trying a new service. Try something new. That's the whole purpose. If you keep doing the same thing on your guests every single time, they're going to leave. After the six visits that John was talking about with your retention, you're not going to have that guest anymore if you do the same thing on them all the time. Earned 200 points for any product purchase over $30. This is customizable within Millennium, so I love it. Because I said, I'm not going to give them points for just buying products. But I'll give them points for buying over $30 in products. So basically, I'm forcing them to buy over two products to get points for it. And then earn one point for every dollar spent. Just like John said, I've never heard him say that before. But just for spending money, you shouldn't really get points. But it is nice to do it, and I think it makes them constantly earning points. But I only give them one point.  So it's not a big expense there. Any questions on that? Sweet. This is a loyalty card that we give. This is for somebody that if we're trying to get somebody to come back into the salon quicker than they normally do. So if you have that guest, you're trying to get them from going six weeks to come in four. What this does, it basically says, thank you for being a loyal guest. Gratitude would like to offer you 10% off your next visit. Present this card at your next reservation by the date below. So we can write a date on that card for four weeks. So they have to come in within that four weeks. If you want them to get a blowout, you could write it for two weeks. Give them an opportunity to get something that they don't normally get in the salon. So this is just a cool card. It's kind of a secret weapon. You don't have to give it to everybody. But you can give it to the people that you're trying to get to come back in more often. Now, systems in the salon. Can anybody name systems that they use within the salon? Or what a system is? Anybody? A pre-booking system, OK? What else? How you enter the phone. That's a good, OK? Good? Give a tour, OK? What else? So systems are important to have in place in your salon, because let's say your salon's open right now and you guys are here. Well, how is your salon being run? You have to have systems in place to help it run the way that it does. These are some systems that I have. So guest greeting. Now, I don't tell my staff, listen, you need to look them in the eye. You need to shake their hand, because that's the old way of thinking. What needs to happen in a guest greeting is my staff is completely friends with every client that comes in there. So I'm going to tell you why we know all their names and everything. But when they walk in the door, everybody says hello, because we want it to be an environment that's very welcoming for people. There's nothing worse. And I've walked into a lot of salons in 10 years. Then walking into a place that you feel uncomfortable. So you feel like everybody's busy and they're too busy for you, because they're there to spend money. And that money is going to help the salon get better, so your whole staff needs to be on board with that, whether it's their guest or not. So the guest greeting is really important. A beverage menu. Do you guys offer that? This is pretty standard, I think, now. A couple of years ago, it wasn't a big deal. Now Currig came out, so we can offer all kinds of stuff in one little thing. But having a beverage menu, I think, is really important. In Pennsylvania, we can serve alcohol. I know Tabitha doesn't believe in it, but I do. I would like to have a drink when I'm getting my hair cut. But you've got to serve it in the right way. We serve wine and champagne, and we serve different kinds of local beers at the salon so that people feel comfortable. And we don't serve them more than one, so we don't have crazy people there. And then we offer coffee and hot chocolate and water, and we present a menu to them. So this is the thing you've got to think about when somebody walks in the salon. If you were to come up to me today and ask me if I would like anything, or if I'd like a glass of water or a bottle of water or something, I would tell you no. I'm good, because I don't want to inconvenience anyone. So when you walk into my salon, I want to make sure that you have water right away. We don't even ask. So we give you water, and then we give you the beverage menu so that you could pick something else if you would like it. But you don't want somebody there uncomfortable whatsoever, so you just serve them what they need. Station setup. You got to get the station setup to fit the salon. So right as soon as that guest is done, whether you have assistants or not, I just got an assistant for the first time. I was punishing my staff, not really. But I decided I have a four-chair salon with six staff. And I enjoy having a four-chair salon. It's my favorite. It allows me to be able to go on the road, and I don't have to worry about it so much. But we didn't have a front desk, and we didn't have an assistant for a long time. And my whole staff got involved in answering phones and helping each other while they were doing hair. So if they weren't busy, they would help out. And I think it's really important. Now, with station setup, we have an assistant. We're really busy. We're working on the productivity. We're pushing clients away right now. So that was something I took from John today that I need to really focus on. But the station setup is so important because if you're really, really busy in the salon, that guest should not be brought to the station until it's completely set and ready for them. So I'm going to show you guys, what we do is we have a cape, a smock. We got this new furniture from Minerva Beauty. We had usually just had IKEA furniture, so just a mirror on the wall and a little shelf. But now we've got these beautiful cabinets that have like, we can put the capes, smocks. Everything is ready to go right there. So we just fold them, and every station has them in there. So we're ready for the next guest. So we present them their cape, their smock, whatever they need. We get them the water right away. So it all flows, and it's consistent. I think the hardest thing in this industry is consistency because we come up with something, and then a week later, no one's doing it anymore, right? We come up with a great idea or a thought, and then a week later it's gone. So you have to make sure that if you have the systems in place and you keep everybody on the same page, I think that's the goal for us as owners is to make sure that we keep the consistency because they're not going to. They're not going to do it for you because it's just the reality of how people are. So you need a leader in there to make sure that the consistency stays. So just having these things written out.  So Slime menu, consultation, the shampoo experience, a finishing menu and team contest. I'm all going to break down with some slides real quick. So the name. Does anybody have a trouble remembering people's names in here? OK, perfect. So it's the hardest thing ever to remember a name. I'm the worst. I'm constantly the guy that's like, we'll be out in the grocery store or whatever, and my wife's next to me, and she's like, some lady will walk up and start talking to me, and she'll walk away. She's like, who is that? I'm like, I don't know her name. Yeah, I can't introduce you because I don't know her name. But at the salon, we changed the system so we know everybody's name. And we write the name on the mirror when they're coming in. So you've got those washable markers that are made for mirrors now. We write the guest's name on the mirror. The great thing about that is me as an owner walking around, I know everybody's name, which is great. And as a stylist, I'll get halfway through a haircut and I forget her name. So I'm like, oh, yep, all right, I got it. And she thinks that I've got the station set for her. So it's all part of our presentation of our station. So we walk up to her, we write her name up there. She thinks it's so cool because it's her place now. And you'll never forget her name. So that's something that we do. Team Contest. Anybody run Contest for their team now? I can't wait for Mevo. I will have the biggest flat screen TV in my salon with that board up. Absolutely, I can't wait. But for now, we run a team contest and we base it on a few different things. So let me see if hopefully I didn't click too many. Service per guest, retail per guest, and rebooking percentage. This is a weekly contest for my staff. We check it every Saturday after work. And the winner of each category gets $10. Now $10 doesn't seem like a lot of money, but you would not believe how much they fight over this. And if you think about it, if you win all three categories for the whole month, that's a good amount of money, right? 120 bucks. So I don't mind paying out as an owner. It's a good expense for me because they're now spending the entire week competing with each other, trying to get the best numbers. The thing I like about these numbers is it doesn't matter if I've been doing here for 10 years and then I have a future professional come work at my salon, I can compete with her. She can keep me on my toes because it services per guest. So it's per guest numbers. It's not totals. I don't care. I don't think I've ever looked at what Thad brings in a month, total dollars. I don't care because I know that number will go up if I'm focusing on important growth indicators like this. So that's a little contest that we do. It keeps them focused. You got to check your numbers. Your staff has to know their numbers. I know salon owners that I've talked to that won't even show their staff their numbers because they don't want to know how much they're actually bringing into the business. Like that kind of stuff is crazy to me because if they don't know what they're doing, they don't know where they're going either. So you really have to let them focus on it. These are really important, and it's an easy contest for them. So a menu. This is the cover of our menu. This is actually one of my staff members. It is a video that we shot of a haircut. I think nowadays, well, first off, we went to Hibachi restaurant last night. And I was looking at the menu, and here we go. It had no pictures. I'm more of a picture guy. I like Applebee's. I don't know what to tell you. Because I can see what the food's not really going to look like, but what they're saying it's going to look like. So I like a menu that has pictures, and it's inviting. I put a staff member on the cover because now they're picking it up. They're like, is that Treya on the cover? So now that they pick it up right away, and they start flipping through it. And everybody in that magazine is a client of ours. Their hair, whatever we've done to them. So the pictures, they don't have to be professional. I'm not a photographer. But you could take good pictures now with pretty much anything you have. So when you open up the menu, here's the first page. So we run starters. Starters, what do you guys think those are? Appetizers, right? But they're also our wash house treatments. So things that we do in our shampoo room, that's what the starters are. I wanted to call them something that would kind of let them know that this is what you should get before we do the haircut. We do a Keratriplex retreat, which is a palmitial treatment that they've come up with. But what we do is we just add in some hot towels. We make it really relaxing. It's an extra 15-minute kind of treatment. And it puts a little keratin in their hair for $40. Hey, Sugar Sugar is another treatment that Paul Mitchell came up with, which I just love because it's raw sugar on the scalp. It's lavender shampoo. You're running it through the hair. But just presenting it and showing it in this way makes it more inviting. If I just write it on a brochure, a list of things that we do, no one's going to get them. So that's a thing that we do as well. We have five different levels of haircut in my salon. I'm the cheapest salon in town, and I'm the most expensive. My goal is to reach everyone. So it explains in our menu why we have different haircut prices because people ask. And then we have the different levels. This is our color menu. So it's not a McDonald's, I want a number eight kind of thing. So I didn't put a picture of what a single color looks like, what an ombre looks like. I didn't do that because we can pull up things on Pinterest or whatever to show what that looks like. But I wanted to make it colorful and fun. So that says starters. It's supposed to say sides. That's really what it does say. So we have our color, and then we have side services that go with it. So if you want a single color with a couple foils, we have it written down how much it costs, why it costs that much. Additional color. So we have a standard mixture that we put in the salon. We do three ounces total, no matter what. Because I don't think a client that comes in every four weeks should pay the same as a client that comes in every six months. They have this much root or they have this much root. It's just a different thing. So we have an add-on service for color, glazes, conditioning treatments, those kind of things. And we'll get into, I want to go back to the wash house real quick. This is actually, my shampoo room doesn't really look like this anymore. Two weeks ago we changed it. I am one of those people that, some people are afraid of change. I can't go one day without changing something. I've changed the name of this presentation five times. So same presentation, five different names. So I think it's just an evolution of who you are. I like when my clients come in and they're like, oh my gosh, what is different today? Because I change it all the time. We did get new shampoo bowls. For some reason, no matter what shampoo we bowls you buy, somebody's uncomfortable on them. It doesn't matter how much money you spend on them. I don't understand. And then Minerva, one of our sponsors on Freestyle on Education, they sent us these new bowls where you lay flat. And then they have a pad in the middle of the sink that the head goes on. Holy, yeah. Not one complaint yet. Yeah, you can make it. Yeah. Put a little towel over here. OK, all right. But finally, I don't have to hear the complaints of the sinks. But it's just about making the room relaxing. I buy over 1,000 tea light candles a month. We burn them all day long. We have different music back there.  It's just all about the experience. It doesn't have to be, I'm not saying I have a really fancy place. That's not the case. It's a very funky, fun, loud music playing. But when you walk back into this room, you know you're in a different place. So that's what that's all about. Consultation. The consultation is an important system to have in the salon. And it's also, especially if you're going to hire new staff, this is something that we have done in the past. Any time I hire somebody new, I start them off by doing this. They have to fill out this card for every guest. And what this card does is we transfer the information into Millennium. But it goes through everything that could possibly go wrong with hair. And that's what we need to know. Because if you don't know what type of hair you're dealing with, then you have no idea what the end result's going to be, really. So starting level, percentage of gray, pretty standard. Hair density. Why do you think hair density is important to talk about? And those of you that do hair as well, why do you think hair density is important to talk about in the beginning? Amount of color used. There's no reason to go through a consultation do somebody's hair and surprise them with five extra bowls at the end. Because what you're doing is pushing them away at that point. So if they have really, really thick hair, I'm going to warn them that there will be probably an extra charge on that. Hair texture, fine medium, or coarse is really important because we all know that coarse hair has 18 layers of cuticle. And fine hair has maybe one. So I'm going to totally need to know that before I mix any color service. I also might need to do a pretreatment on it to help kind of open it up a little bit. These are all little ways that you're going to have a more successful result at the end. But you're also going to be able to sell things as well. Things that are important. Perosity, obviously, that's important. Products. What products are they using? We never asked this question really before. It's usually kind of like after I shampoo them, I'm like, what is this on your hair? What is that?  Who cares? But some kind of shampoo that's in a drug store or whatever. And then we take our scissor and we shave off the waxy flakes on the cuticle. We've all done that. This is a better way. This is where you can get out of the way at the beginning. And if they use bad products and they're not cleansing their hair correctly, we can do a pretreatment to make sure we take it off. And that goes into the sides and starters as well. Elasticity, this is good to track. Because if you think about it, you have a guest that comes in. You pull out this card, you circle.  What do you think she's going to want to do? Fix it. Yeah.  And that's what our goal should be. I just read an article somebody posted on Facebook yesterday. It was how to make your hair from black to blonde in one day. Thank you, L'Oreal. But not professional, L'Oreal, whatever it is. But this is the thing. People are putting that out there and people are reading it on the internet. I'm living proof. Those 9 million views are not hairdressers, not all of them. So people are watching videos trying to learn things that we do. Now my goal is I try to target it towards hairdressers. And you can only do what you can do. But people are learning to do this stuff at home. So you have to educate them on why it's important for them to be with us. And this makes it more professional. Obviously, box color is important. Medication, I like to ask that.  But a lot of people are on a medication and it might have iron in it. So you might want to do a pretreatment because iron pulls red when you color it. So all those people are like, I see red, that kind of thing. It might be because of something that they're taking daily. So everything leaves through our hair. So it's just really important questions. Again, this is on the slides you guys are going to take home. So you can print it out, do whatever you want with it. Now this is where we talk about taking inspiration from everywhere. John already brought up the loyalty thing from the world of beers. He didn't have the picture. This is something this morning I went to your Publix over there. And I'm walking through. I used to stock shelves at a grocery store, third shift. And I walked in there this morning before anybody's awake in Miami, I think, is what happened. No one's shopped yet. But this is what they do all night. And I look at this stuff and how perfect that is. And then you think about your salon shelf and what your retail looks like. I tell all my staff, I want the products jumping off the shelf.  So somebody will catch them and then take them to the front counter and buy them. That it should be the same way. They put their most popular brands in the center. They put more expensive stuff up top. It's just like liquor, right? More expensive stuff up top. And then the new stuff or whatever is not selling so well, it gets pushed towards the bottom. Because they want everything eye level. So this is an art that happens.  That's why I don't do it anymore. But it is really cool. It's a cool thing. And I walked in there today and I was like, that is perfect. It's cool looking. The next thing, this is what John was talking about. This is the leaderboard for who drank the most beers ever or something. I don't know. Somebody drank 2,000. Somebody hit 2,200 yesterday, right? Yeah, while we were there. They ring a bell. They get all excited. And we don't have this place in Pennsylvania. So I don't know. I've never seen this. You guys may go there all the time. I don't know. But this is cool. And right away, I start thinking about the salon. Everything I see, I didn't come up with anything I'm talking about today. I see things everywhere. And I try to transfer into my life. So I don't look at who drank the most beers. To me, this is who had the most services or who had the most visits for the year. And then I start a ranking that way. So then I get guests that want it to beat somebody else. We have a chalkboard in the salon. And that's what I'm going to turn this into, because I think it's cool. So who had the most services for the year? Done. We're going to make that happen when we get home today. So just take inspiration from everything you see. These companies and salons are hard, because we don't have money to market. We don't have a lot of extra cash laying around to go hire a marketing company. But these guys already hired a marketing company that came up with this idea. And now I can just take it. It didn't cost me anything. And transfer it into what we do. So utilize all these companies that you see doing things, doing fun things. My whole loyalty program stuff, I've posted it on the windows of the salon and everything. And I took that from, do you guys have Pep Boys, the auto place? So one day I was walking out of Pep Boys, and I saw this huge sign that was talking about rewards and loyalty. And I just, I took a picture of it, and I went home. And that's how I designed the entire look of what it was. I gave it our little kind of edge or whatever to fit our salon. But I took the wording right from it. Somebody already paid somebody to do that. And now I just have to reword it and make it salon friendly. But then I don't have to spend a lot of time on it. So just take inspiration from everything that you see. This is what I like to call making a comeback. And the most important thing you could do, John talked about frequency of visit. I'm going to give you some breakdown in numbers. I don't even remember the original person that I learned this from. But Stephen Terry Cohen, I've listened to their CDs a lot. I've listened to Robert Croming's CDs a lot. That's where I started to learn about all this stuff. And then I saw I met Millennium through Paul Mitchell. And I just, all of it started making sense. But this is a little equation that kind of shows you what little things that you do can make big results happen. So frequency of visit, what can this do for me? So let's look at the average client returns every 12 weeks for color. John talked about it. Now it's at 4.8. OK. So we're going to use it at about four visits a year. It's easier math right now. But let's say average client returns every 12 weeks for color. $50 color service. So let's say it's like a single color. She gets that four times a year, so she's a $200 client. Now what we want to do is get them in every four to five weeks. So you've got to, obviously that's an extreme thing. It takes somebody from every three months or every four months, whatever, to now every four weeks. But with loyalty programs and all that, you can get them in sooner. Our goal is every four to five weeks you take that same $50 client, get them in 12 visits a year. Now it's a $600 client. So you've taken them from $200 to $600. Prebooking. What is the industry average prebooking now? Sorry. Right. Yeah. So 20% for short. Right. So I was one of those people that I think they took my first millennium class at the Palm Mitchell Gathering five or six years ago. And I was sitting in there and I was listening to them. And somebody was talking about prebooking. And I was like, oh, we're awesome at prebooking. And then I got millennium software in my salon. And I started to realize that we were 25% rebooking. Because the only people you really see prebooking are the people that you see a lot. That favorite client. So you're thinking right now, a lot of my clients rebook because I see them all the time, but that's not the majority of them. The majority are the ones you can't remember their name. So prebooking, so I got back, it was 25%. So I made that my goal for the year was to get that up. So I started trying to figure out things to do. Just right now in our salon we're running a contest. We're going to run it all year long at three months at a time, every quarter. I built this $300 basket of products. And if you prebook before you leave, then we put your name into a box. And then at the end of the three months we're going to draw a winner for the $300 basket. So trying to get people, if they prebook or they buy a product, they get a ticket for every product they buy to go into the box. And then in March, we're going to draw the winner. So my goal was, how do I get people to just make sure in January, February, which is awful for prebooking to get people to prebook. Just last week, we were at 85% rebooking. And I know that because of the contest, because I get an email every Saturday. Can I take the money out of the drawer? Because of the winner. But 85%, I think, was that Brian? Is it 85? Yeah, it's just crazy that we went from 25%. I was talking to Thad on the way to Miami about just the past. And we always had a stylist that was at 25% rebooking, always. Always won. And now I don't have that. And I think I don't have that because now we have all this stuff in place that people just understand. It's a language that we speak that you're automatically going to rebook when you leave. There is no way you're not coming back here. So it just happens. So that's really important. And then average ticket, does anybody know their average ticket in here? 66, that's great. How much are your haircuts? 40 to 75. 40 to 75, OK. 104, great. You do a lot of color? Yeah. Do you do men's cuts? Not really. So yeah, that's great. So now we're going to look at what can raising my average ticket do. So you have that $50 client we were talking about before, right? Because she only got a single color. If I want to raise my average ticket, I've got to get them doing more services. Single color every four weeks equals $50 times 12 visits a year. So now we've got them coming in every four weeks is $600. Now we're going to upgrade them to a conditioning treatment, maybe a starter that we were talking about. So now we're taking their average ticket to $85, the same 12 visits a year. Now they're $1,020 clients. So it's so easy to take the people they already have. And John was talking about it earlier. You don't have to run out and try to grab new people. What we have to do is utilize the people and love the people that we already have and get them doing some more stuff. Now the overview is industry average single color every 12 weeks, average ticket of $50, 250 guests times four visits a year is $50,000 a year. That's what you're bringing in. That's not what the stylus is taking home, right? Stylus is probably taking home $20,000 from that. So if you look at those numbers, I mean industry average stylus, I would say makes between $17,000 to $25,000 a year, right? So that's not OK. That's not a place where I would want to be. I got into this industry. I wanted to have a house and a car and nice things. And I wanted to work hard and see something come from that. So if you look at what, and I'm going to show these numbers, but this is not necessarily what every stylus is going to do in the industry. But it's what you could aim towards, which is a single color haircut and some kind of treatment, average ticket of $110, which isn't unattainable, 250 guests, 12 visits a year, $330,000 a year. Now you're not taking that home, but you're bringing home some pretty good money, right? So not every stylus nor do I think most stylus are ever going to bring in $330,000. But it could happen. And that's the whole point of it. That's the whole point of this whole thing and focusing on numbers, is you take a $200 a year guest and you could transfer them. And it's just one guest at a time making those little changes that will help in the end result. So basically, this is a saying from a skateboarder, Rob Deardic. I don't know if you guys know who that is, but probably younger people will know. But what I love about him and I watch his show and I want to build a company like he has built, not with skateboards, but I think there's just something. Basically what he does is he has a huge factory where he has fun. He has a bunch of people surrounding him. They create cool things all the time. And he's found out how to take something that he loves doing and make money from it. And that's really what this industry is about. We all do something that we truly love doing and we get to make money at the same time. And not many people can say that about their career. I mean, you could walk around to all the businesses around here and say, do you love what you're doing right now? And they're probably going to say no. Most people just do what they're doing to bring home a paycheck. So making your own luck is really, you're not going to be a lucky person. Most people aren't. Most people are not in the right place at the right time. So what you have to do is make sure that you're networking with people, get involved with other hairdressers so that you can learn. Today is a day where you guys can all get together. And I know that I was listening, overhearing your conversation earlier. And all of us have had that happen. So this is where this is something that this kind of thing, this networking event, that's what I love about what Millennium's doing with these is you guys are all together and you probably aren't competitors, I'm going to say. Not really. And even if you guys have salons three blocks away from each other, cares. It really doesn't matter because if we're all working and being smart, not everybody's going to want to go to my place and not everybody's going to want to go to yours. So it's just the way that it is. So network together, learn together, and share things. And that's another reason why I developed free salon education. I built a community on there so people could talk to each other and ask questions and grow. So make your own luck. Memberships. Now this is something, anybody doing memberships in their salon right now? OK. This is actually a pretty big thing in the industry starting up. Some of it I agree with. Some of it I don't agree with. But with memberships, this is what we do in our salon. So I know it's hard to read this, but it'll be in your thing. So the ladies membership, platinum membership, is one color service per month.  And that's $160 a month. Now that could sound like a lot of money to you. It could sound like not enough money to you. It doesn't really matter. But what you're looking at is a frequency of visit a 12. So that's the goal of the membership. Now you have a client that's spending over $2,000 a year, and you're making her look beautiful all the time, and you're seeing her not every week. We have a lot of people on this membership, and we don't see them every week. People are busy. They can't come in. But they come in whenever they need a blowout, and they're going to look great. So that becomes a walking billboard for you, a frequency of visit a 12, something that never has gray roots popping out, and it's a top client. We also have another membership that's just our standard that includes one color, a cut, two blowouts, and 10% off products, which is $125. So Millennium does this. So is this an add-on? It's an add-on service, right? So through Millennium, you can get an add-on service that allows you to be like a gym and take money out every month of your guest's accounts and sign them up for membership. Then what Millennium does is it doesn't just take the money out because that wouldn't really be helpful. You make packages that are involved in that membership. So I make a package with a color, a cut. So anytime a guest comes in, it checks off what they've gotten done. So you know what they have left to use for the month. So that works really well. Men's membership is pretty much the same. First-class men's membership is unlimited haircuts, unlimited color, and 10% off retail, $75 per month. I say unlimited because it sounds cool. No guy's getting a haircut every day. I don't think. That would be weird, unless he's obsessed with you. I don't know. It doesn't roll over. It doesn't roll over. I don't let it roll over. They have to use them. Yeah, it's just like a gym. If you don't come in, we have a guest that pays for the membership. She comes in every couple months. I don't know why. But she does, and I love her. I don't know. And that's the thing. It's kind of one of those, they don't use everything that you offer. But it's cool that it's there if they need it.  They come in maybe every week, every two weeks. But I don't know about you guys, but I love doing men's cuts every week on the same person.  Because you're not recreating a haircut. A long time ago, for some reason, guys started wearing textured hair and pushed everything to four weeks. So you have to re-sculpt everything every four weeks. But every two weeks they come in, you just dust them up, clean them up, shave their neck, and they're good. So I'm spending 10 minutes with him, and he's in and out. And then the color, I love having that to offer because for a guy, you use maybe a half an ounce of color for the most part. So you're throwing it on his head, he looks good, and it's another service that you can offer. We have a coach membership, which no guy buys because not many of them, because no one wants to ride in coach. So unlimited haircuts, you get and $10 off retail, which is $50 a month. So you have a $75 a month option, or a $50 a month option. Yes, that's the benefit of the membership. And right now I used to have different levels of membership, but I just found this to be easier. And that's why I priced them a little bit higher because it was just a little complicated, but you can do levels of membership. So you could have different prices for that. Man, let me know what just meant. Just meant. So there's the men's membership, which is their first class or the coach, and then the ladies is Platinum or the standard. So blow-dry bar. Who knows about this stuff? Oh, yeah, yeah. I have a question in regards to the other. Okay. Yeah. So here's the thing. I don't push my stylist to sign people up for this, but if you look at different, there's different types of service providers, right? So I have certain staff in my salon that I wouldn't really recommend they do that. Like I don't, I have a guy, Brian.  He can get anybody to do anything they want. And he, everybody's always pre-booked. Everybody's always coming in. So I don't, he doesn't really recommend memberships because he's always doing different stuff with their hair and it's just, it's too much for him. And his re-booking and frequency of visit is really good. Thad loves members. He tries to get members all the time. So he's always getting people in. He's a lot of guys that use the membership because he knows that there is a benefit to it. Because if you're not good at pre-booking people and getting people in, then you need to have that kind of system to keep that frequency of visit there. So what stylists may be upset about or worried about is that the price is so small. But what they have to realize and if you show them the math, it's 12 visits a year. So they're making a lot more money off of that person than they would if they just do their hair normally for the most part. Yes. They get their commission, whatever their commission is on the cost of the membership. So as soon as that EFT goes through the electronic funds transfer, the payment goes through, they get their percentage cut in their paycheck. They can't transfer. Yeah. They can't see different people. Now if you set it up as a package, they could. But then you have to pay them differently. So I just find that if you sign up for a membership with that, you go with that and that's just how it works. They always pre-book when you're on a membership anyways. So you don't have to worry about them needing to go to anybody else. That hasn't really been an issue. A couple of cases where that might not have been there, my staff worked it out and they took care of them and we just paid that person for the month for doing their color or whatever. They distinguish who's really the kind that goes from that season membership and she says, oh my God, this is great for me, but I'm not really the one who's both solid for instance and I'm really not promoting that. Right. So how would you, I don't know, how would you go about that from? Here's my thought process on memberships. I don't think they're for everyone and if you have a staff that's 95% booked, I don't think you should do a membership. I think a membership would be great for new talent. Maybe people that haven't been in the industry so long trying to build their book, you could have a really cheap membership to try to drive traffic and fill a void. I don't think a membership is for everyone and for top service providers. So you could run a special or something like that but I don't run just memberships. There are just membership salons. I know of a couple of them in New Jersey but I don't wanna have just a membership salon. I like that it's an option and I can put it with other, aim it towards what service providers I want to. Does that help? Yeah. I think that's perfect and moving forward in my salon, I will probably target it more towards new talent because I think it's a perfect growing situation and it gets them new talent, a frequency of visitor 12 right away which is impossible and most of your top service providers will not have a frequency of visitor 12 and you could probably take that client that signed up that saw it at the front desk and you could look at her history and she's not spending as much money as she would if she spent $160 a month, 12 times. Yeah. Educating the guests and books, the membership is that front desk getting it versus the staff? How do you monitor that? Because I can see how like some people, yeah commission wise I can see how the front desk would be doing more of that just from the people we have I'm not seeing it on everyone. I think it would be cool to give the front desk a bonus on that but then the actual payment every month would go to who's doing the service? Yeah. And the big membership only salons are paying salaries to their staff. So they're membership only, they buy a membership and then the staff just gets paid whatever they get paid and probably bonuses for signing people up or whatever I don't know the specifics but so that's a whole different world that I'm not even in with salaries. So it's a lot of things to think about and just process it because I think it is a good thing to have. I think it's cool that Millennium offers it. It's very simple. Like I said, you sign somebody up and you don't have to worry about it ever again. They take the payment out and it goes right in the account. So, and they keep track of all the services that they've used. So just something to think about.  Okay, pretty much everybody at this point. How many people like the idea? Okay, we're honest. Thank you. Here's what I love about this and why it is a cool company but why I'm gonna take their business from them at my salon. And I hope they don't try to open one in my town because blow dry bar is really cool and here's a couple of things. They had $20 million in sales. They have 23 salons at six stage which is probably even higher now. They service 50,000 women per month. So, what that tells me is that we have been doing something wrong and it's not their fault. And I know a lot of salons as I go around the country and I teach in salons, they're very upset that there's blow dry bars because they're taking our blow dry business. Well, I don't think we've been doing the blow dry business. I don't think we've been pushing blow dries. I don't think we got creative with blow dries. They did, they got creative with it and now blew up the blow dry. So, now the great thing about us is we have blow dryers at our places. So, we can do this too, very easily, right? We can have a blow out station. We can have different things. So, I take a look at these sales, that just inspires me to want to have a blow dry bar menu in my salon. The average dry bar net profit is 15% to 35%. Average salon is a lot less than that. So, there's not much cost in a blow dry. It doesn't take that much time and you're gonna make more profit off of blow dries. Running specials during slow times. This is a cool way to promote the happy hour kind of thing. Have fun, be creative with it. That's all they did is, and it's not even that creative because we've been staying bar behind everything for a while. Tool bar, color bar, now we have a blow dry bar, right? And every one of those concepts, we put alcohol in it somewhere. So, they have all different martini blow dries and all that stuff. So, run specials during that. Come up with creative names, get your staff involved. Let them come up with the names because they're probably really creative and as you add more people to it, they get fun and funky. And when they come up with the names, they're gonna start promoting them. And when you're slow, blow dries are the best thing that you could get into your business. So, try to do that. This is our blowout bar menu. Again, that's one of our clients. We have our step one shampoo. So, they pick their shampoo. What type they'd like. Step two is the massage. What type of massage would you like on your head? And then choose your blowout and we have different blowouts for them to try. And it's $30. Now, if they want a special updo or style or something like that, that's not a blowout bar. That's in a different menu. That's in a formal type menu. This is 30 bucks, you're getting a blowout and a glass of wine, right? So, just another cool thing. Then, you look at your Google search, right? If you type in blowout bar in New Hope, Pennsylvania, which is where my salon is, we come up because I started promoting that we do blowout bar services. So, Google picked it up. So, now, if you search and research that, we come up for it. There's just different things that you could do but you have to utilize the fact that this is a term that's being used to search for places to get their hair blown dry. So, start adding that to the content on your website and creating menus and creating a buzz in your salon. This is our wedding hair menu page. So, this is all our book, our menu. VIP packages, bridal parties over five or more get an exclusive salon experience. That works for my salon because it's small and really, they're not getting an exclusive experience. We don't have room for anyone else. So, we just try to make it sound better. But, exclusive salon experience, they get a fruit and snack tray and complimentary mimosas involved with the bridal party. So, we throw a party for them. We shut down the salon for an hour and a half, two hours and we do the bridal party. It works for me. Probably won't work for bigger salons but it's just another cool way to talk about weddings and get some wedding business there. Men, the menu for men. How many people have a big men's clientele? Yeah, this is my real, the real menu, yep. So, this is our men's menu. It's another page. You gotta dedicate stuff to the guys because what we love about guys is they have a frequency of visit of between 12 and 24 times a year. So, you look at your women's cut. She comes in, she gets a, you know, let's say a $50 haircut. She's only coming in four times a year. I'm only making 200 bucks off of her. You got a guy, $25 haircut but he comes in 24 times a year. I like him, right? I get to know him. He tips well. We have, everything is great about guys but salons don't cater to them as much or we don't try to build it, yeah? No, but a neck shave, the funny thing about that, we don't shave it. We use a feather razor with some shaving cream and a hot towel so they get the effect of it but it's guarded. So, still gets it nice and close, not as close as a barber would but we don't have a barbering license so, you know, we just, we clean it up. Plus, I'm not training my staff on a straight blade necessarily but like Thad does a straight blade and PA you don't need a barbering license. Thad does a straight blade and we have another guy who does a straight blade as well. So, you know, and they have a huge male client's help because of that. Back here, yeah. It's whatever they want. You're using so little, it doesn't matter and I'm not a big fan of guy lights and bro lights and, you know, home braids and all that stuff, like that's, right? So, that's not like, some people like to put that on their menu. I don't think any guy wants to hear that. So, I just said, hey, dude, color, cool, 20. All right, we're good, that's, yep. Nope, yeah. And we call it detail, I mean, it could be waxing if they want, it waxed, we would do that for $10. Some guys take advantage of that, but eyebrow detail sounds better than eyebrow wax and then I can build the conversation on that. Would you like your eyebrows detailed? Yes. Let's talk about the options for that. We have waxing, ooh, no, no, no. Okay, cool. So, we'll just trim them up with the scissors, that kind of thing. And all of that is included in the haircut because we have different levels. Okay. Yeah. Yeah, it's the different level experience of the stylist because the cleanup for me is a little bit cheaper, but anything above and beyond that, even if you are gonna buzz somebody's head, then we're gonna do the neck shaving and all of that stuff with it. So, and if you don't want that, then you might not want to come, like I would even recommend you go to just, somebody that's not doing that for 13 bucks or whatever. Because it really is an experience. And now that would raise them up. Yeah. So, I would say from that situation, you probably are gonna lose quite a few. Oh, yeah. But I would just say, you know, if you really kind of, if you make the experience great, then the people that start coming into you, it's not gonna matter. And you're only gonna need to do 10 haircuts a day now. So, it's fantastic. And you can really focus on your work and your art that you want it to be. Because when you're trying to bust out a haircut every 10 minutes, that was, when I was in beauty school, one of my teachers said, she's like, I work at one of the chain salons. And she said, if I, what she said, if I do 20 haircuts a day, I can make, I think she said, I can go home with like 70 bucks or something. Something like that. She's not bringing in 70, but like that's what she was making. I'm in Iowa too, at this point, right? So, I went to beauty school in Iowa. So, the average haircut there is like $10, I think. But, so she's like pumping out haircuts. And I said, if I have to do 20 haircuts a day, I'm gonna lose my mind. Yeah, no way. No one can do 20 haircuts a day. And those people that do 20 haircuts a day, a lot of people have a bad rap with those kind of salons. I think it's amazing that you don't mess it up really bad doing 20 haircuts a day. I would put everybody in a ponytail and just chop it and then send them out. Like, there you go, there you go. You know, hang them upside down, just cut it. So, you can't like, so that's the thing. Focus on the experience, focus on the art of it and really detail and it'll be worth, you know, the amount of money that you're paying. This is another thing we did for color, 10 years younger and 10 minutes for free. Guy's color I give for free the first time every time because I also did concrete construction when I was, before I went to beauty school. I thought I would try everything first and then found out that cutting hair was really fun. But I was in concrete construction and everybody would call me Eminem because I bleached my hair all the time.  And it's orange and it's patchy and it's weird or guys try to color it and they make it like shoe polish black and it just doesn't look right. So we did a 10 years younger and 10 minutes for free. We can make you look 10 years younger and 10 minutes.  I love guys because they, the more you make it look like you didn't do anything, the happier they are. So you put color on there and I usually go a couple of shades lighter on the color so it doesn't even, it barely even shows up but they're happy about it because it just masks it a little bit and, you know, then I got a client that not only has a frequency of visit of 12 to 24 times a year, but now I got them doing color as well on that. So now you're upping your average ticket. A lot of people complain about their men's prices. I color 85% of my guys that walk in the salon, whether it's a little bit of just kind of feathering some lightener on, not to give them guy lights, but just to pop some dimension in, just to move it a little bit. It's only in there for three minutes, but it just gives it a little bit of a sun because we don't have sun where we are. I don't know if you guys know, sun doesn't really come in the winter time. So we, you know, we lose all of that. The whole time I'm like, I have no tan at all but I'm in Miami and I tried to stand outside yesterday. It was raining the whole time. So I'm like, I got to go back. I'm not tan. This is no cool, but the guys, like they just love, all you have to do is you color them and they're good for life and you got them booked. And now my guys come in, it takes me no time whatsoever. I finish the cut, I throw on a little bit of color for 10 minutes and then they're, it's an extra $25 or whatever on top or 20 bucks on top of the service. So all right. There are three types of workers.  Now, I just thought this was funny. I don't even know who wrote this. I didn't write it, but it's true. And what we have to do is we got to take, I try to look at myself sometimes and I look at like, why does my staff do this? Why does my staff do that? And then I realized that I kind of do it too. So that's why they learn from me. It's kind of like I have a six-year-old son and I look at things that he does and it's exactly because I do them as well. We have a huge influence in our staff. Sometimes we take on a lot of stress, we do a lot of things. It's hard for, we look at them and why don't you clean that or pick up after yourself or whatever? You really have to look at yourself too and focus on becoming a great leader and it's something that I try to work on a lot. And just, as the salon grows and getting your staff involved in everything, all this stuff that happens, it can't happen unless your staff's on board with it. That's what we kind of talked about. So the way that you're gonna get your staff on board is if they're involved in it, in creating the menu and doing these different things. But you gotta hold their hand all the way through it because I said to my staff, I'm like, can you just work on a color menu for me? Let's start coming up with ideas. And then two months later, I'm like, so how's the menu? Oh yeah, I forgot. And I'm like, okay. So you gotta really just set a time aside and get together with them and come up with ideas together. And then you'll really start to see it blossom. If I go and create a menu and I just put it on my staff station, I'm like, look at the new menu, here you go, use it. They're not gonna use it because they weren't part of it. So they're not excited about it. So if you get them involved, you get them excited, they're going to talk about it as well. This is one of my last slides and I'll take a couple questions. This was an old movie theater, obviously really old. Near my house and I would drive by it. I used to teach at a salon-centric distributorship every two weeks for a while. And I would drive by it and I just kept seeing it getting worse and worse and falling apart. And then one day I drove by and it said, that's all folks, thanks for 30 years. And then I started to think about it and it's sad to think that a business like that is probably family-owned, went out of business, there's all these new movie theaters and all of that. And then they pop up this sign and I'm looking at it like, this business hasn't changed in 30 years. It's the same, right? So the reason it's shutting down is because they stayed the same. You have to evolve, you have to change. There's still people writing on paper appointment books. I remember when I first started working at the Sun the owner had a paper appointment book and people just write down, where the hell they wanted to? Like I did $300 today, pay me. Like it was trust and it's just paper and you don't know. Now most people are on computers but it's just, you gotta evolve and you gotta come up with loyalty programs. You gotta come up with all this different stuff in your business and just keep thinking. And when I said earlier, take inspiration from everywhere, that's really what it is. Everywhere I go I'm looking at things and trying to transfer them into my own business so that my business stays afloat with all the other ones. If you look at movie theaters now they have recliners and every seat. You have your own table, you can order alcoholic beverages. You know it's a very, you have a waiter. Like this place didn't have any of that so that's why they're closing down. And I don't wanna see that happen with any salon business and most salon businesses don't last over 10 years. So with that being said, I have stuff to give you guys. Yay. But what I wanna do is who has had a salon in here for, who's been an owner for five years? What about 10? 10 years, awesome. All right, so that actually, can we give them some stuff? I have all kinds of stuff. So for the salon education I wanted to, I worked for a corporation for a long time and I wanted to build a website where it didn't charge you guys and I had companies that helped support it and that's what it is now. And I have awesome companies like Millennium and Demandforce that we talked about earlier and Minerva and all these companies are starting to get on board with what's happening and I don't ever wanna charge you guys to learn because I think that's the whole point of this, this whole thing and this whole weekend, millennium. It was, there was a ticket cost it's going to a local charity, right? You know, that's not really what it's about because in the end of it all, obviously I have a store online so you can buy combs and stuff that also helps, T-shirts, but the education is free and that's, you know, I wanna keep it that way. So who are the people with 10 years? So now let's, so we have some YS Park combs, you just get, yeah, they're cool. I don't know, I found them in my stuff. So there's another saying that we talk about. This is one of the shirts. This can mean a lot of things. But we also, for a long, like my goal is to put out an education video every Monday. I used to teach every Monday, it takes a lot of work to put together education videos because there's a lot of editing involved, but we try to make them full length, uncut so you guys can see the whole process step by step and the whole, and everything. So the Isle of Mondays really came from us putting out education every Monday but when you wear this shirt around, it's pretty funny and it's a good conversation starter because people are like, people get so pissed when you wear it on a Friday. It's really funny. So let's see, I'm gonna give, I don't know, I have no idea what size they are or anything. So you probably got like a, yeah. So, but here's the thing, anybody have any questions about anything? Cause you're gonna have so much time to talk with the Millennium crew and that's really where you learn. We were at dinner last night and they started talking about productivity and I was like, oh my God, I don't know my salon's productivity. I have to go look at that because there's always something that you're not looking at and why you should be involved in these things. But what we're seeing. Yeah, that, so we have, first off we have an iPad and Android app for free salon education. It's 99 cents and the only reason I charge 99 cents for that it's a one time thing because they charge me money every month to have the app.  But so it's 99 cents but it has all of our education videos all organized on it. That, we have a 14 steps to becoming a better haircutter. So you open that up, it starts at step one, like what comb to use and why. My big thing with education is no, everyone always talks about how you should do things that they never break down why in depth. And so anytime I'm making a video, I really try to think about the questions that are gonna be asked and go through it. So we built 14 steps to becoming a better haircutter. It's, you know, quick two and a half minute videos that just go through the whole process from standing or how you should stand body position, hand position, comb, scissor choices, all that stuff that we have lots of videos. I also have a video, how to become successful in the hair industry I put out a little bit ago. And it's all about relationships. We talked about that a little bit today, but relationships are really important because people can choose any salon they want and they're going to. And just like we said, people aren't loyal unless they have a reason to be. The reason that they'll be loyal to you is if you've developed a relationship with them. If you mess up that relationship with not being able to get them in or just having a pissy day and then all of a sudden they're upset with you. All these things factor into the relationship. So you can't take for granted the clients that you already have because if you're doing that you're going to have to get a lot of new clients to fill in the void there. So just make sure that you focus on the relationship, focus on these numbers and there's no way that your salon could not be successful if you do that. Time is pretty much up. If you guys have any questions I'll be here for a little bit. I want to say thank you and I have just make sure you follow us on the website because all of this stuff that I've talked about we talk about weekly on there. So if you get involved in the podcast you can ask questions, we'll answer them on the podcast live. Free saloneducation.com. Yeah, yep, yep. So thank you guys very, very much. Good walk away, go have a good time. I think what's so amazing is getting the what and the kind of millennium type of stuff then sitting there, I mean I didn't leave the room. I wanted to hear everything. Actually I left the room really quickly and I went to the bathroom, ran back and said, Jen what did he say about your day or whatever? Because I wanted to hear that, I missed it. But my point is that having something like math is talking to you, living it the same way you're living it to me not just getting the theories is great. So we're gonna keep doing things like this.  Obviously we have our experience that's in June speaktme.com, TME has been a millennium experience. More you can contact us. We're gonna stay for at least another half hour in the back if you have any specific questions feel free to talk to the technicians about it. Thank you very much. Thank you so much. Thank you. Thank you guys.


I got into candle making a couple of years ago, I first started with soy candles, then tried out making coconut wax and soy wax candles which I really loved, and I've shared a tutorial on this in the past on my channel, but what I found challenging with soy wax candles was trying to find a completely clean soy wax to use, as it often contains a small amount of paraffin wax which is toxic to breathe in when lit. Soy wax on the other hand is much easier to source and provides a longer lasting candle as it burns at a much slower rate compared with soy wax or paraffin wax candles. Beeswax candles can also be especially helpful for those with allergies as they're good at removing common allergens like dander, dust and mold from the air. The only problem I've found with making beeswax candles at home is tunneling. This happens when the beeswax only melts around the wick, creating a tunnel in the middle of the candle, and it leaves the remaining beeswax around the jar unaffected. This happens with beeswax candles mostly because beeswax burns very hot, so it can be challenging to find the right combination between the wick and your jar to create the right ratio where the heat from the candle will burn away all of the wax. To help with this, blending the beeswax with a softer oil like coconut oil will help bring down the melting point of the candle, creating a more even burn and stopping the candle from tunneling. If you still find that your candle ends up tunneling, you can simply remelt the wax and make it into a new candle. It took me quite a few attempts to get the right ratio for my candles. I find that adding 2-3 wicks inside the jars helps to burn all of the wax more evenly. Pure beeswax also tends to crack if the candle cools down too quickly. So if this happens, that's okay, as it won't affect the burning of the candle, it will still burn effectively. To make the beeswax candles, start by pouring 2 cups of pure beeswax pellets, or if you're using a block of beeswax, shred it beforehand, and pour this beeswax into a metal pitcher and place the container in a large pot of water. Feel just enough to cover the outside of the pitcher without spilling over into the jar inside. Then bring the water to a boil. Turn the heat down to medium heat and stir the wax occasionally until completely melted. You want to make sure that no water spills into the pitcher. Once the beeswax has completely melted, remove the wax from heat and pour in half a cup of coconut oil and stir to combine using a bamboo skewer. Add in 30-50 drops of essential oils of your choosing, I love using lavender oil, then stir that through and pour a small amount of the wax mix into the bottom of a small jar. Return the pitcher to the hot water to keep the wax melted. Place a wick into the wax, keeping it to the centre of the jar. I used a 60-ply cotton braided wick number 4, which I cut into pieces, measuring them against the jars for length. You can use a skewer to hold the wick securely in place while the wax sets as it will take around 5-10 minutes. Fill the jar with the remaining wax and leave about an inch of room at the top. Then wrap the end of the wick around a skewer or pencil until taut and late horizontally over the jar. This will keep the wick in place while the wax hardens. It may take a few hours for the wax to completely set, I usually leave mine overnight. Once the wax has completely hardened, trim the wick to about half an inch then it's ready to light. Do not trim it any shorter than this because it will make a smaller flame which may cause the candle to tunnel. During the first burn, keep your candle lit for at least 2.5 hours or until the entire surface is melted. This will also help encourage and even burn later on as the candle melts. And that is the full tutorial on how to make these wax candles at home. I hope you enjoyed the video, do let me know if you try this candle recipe yourself and how you go, I'd love to know. I wish you a wonderful day and I'll see you soon again.


There's a quote that changed my life from Earl Nightingale and he said, today is the day you dreamt of five years ago is everything you dreamed of. We all have this vision of the future. And we think that, you know, when I get older, I'm going to figure out that one thing. But the sad truth is that for most human beings on earth, it doesn't happen because we project out and think that I'm just going to figure it out then. And we don't do anything today in alignment with reaching that goal. So in this video, I thought I would share three pieces of advice to my younger self that I would have killed to know a decade ago. Hey guys, I'm Alex Hyatt over at Modern Health Monk. Before we jump into this video, check out the free journaling worksheet right below the video. It'll help you figure out what you want from your future, design your dream life and get clear on what it would take to actually make that happen. So it's the first link below. My first piece of advice to my younger self is that there's never a good time if you have a dream, take action every day, at least an hour a day towards that dream. I reflect back in my life and I think, what are some of the things that I've done that I never thought I would do? I never thought I would ever upload videos on the internet to the point of, you know, millions of views collectively, sometimes on an average month, right? When exactly was there going to be a good time for that? I have no interest in being a performer or a speaker or pulling out a video camera. I had no interest. I don't even consume YouTube videos.  I decided that let me do this experiment and see what happens. The same was true of my books. I never thought I would ever write books and now I've written two full length ones and we'll probably write 10 more throughout my life in the next 20 years. But that was never the plan. I just decided, you know what, when I look around at all the wannabes who say they want to write books, how many of them are actually dedicating 10 minutes a day towards writing the supposed book they want to write?  Zero people are that I know, right? And I know a lot of people that say they want to write a book. How many people want to, let's say, take a year sabbatical or walk the Camino de Santiago in Spain for a month? Lots. And how many do I know that I've done it? Only a couple. And there are many others who could quit their job or take a month off and negotiate something with their boss. It wouldn't be easy, but they could do it. Most of the things you want to do, you're telling yourself, one day I'll do that. But the funny thing is you won't. Because you're telling yourself, one day I'll do that as a defense mechanism because you're afraid and it's scary to start something new. So if you can recognize that that's BS, a story that prevents you from taking action, you'll take action today. Second piece of advice is that successful people are not special. I remember a peak experience for me was when I had been idolizing this entrepreneur. Like when I started my entrepreneurial journey, I was learning a lot from other entrepreneurs and I was trying to just be dedicated to this process of self growth about something I didn't have much skill in. There was this one entrepreneur that had a multimillion dollar business, right? A seven figure business. And I was shocked. I mean, I was like, man, what it would take to have a seven figure business. If I could just do that, I would be good for the rest of my life. Now, when I finally met that entrepreneur, I learned that his business was only making enough money to pay himself $70,000. Now what was crazy at that time was that I was making little less than $100,000 a year, but I was almost paying myself the same salary as this guy who had a multimillion dollar or a million dollar plus business. And I thought, this guy looks so much more successful, but we actually have really the same success in terms of our personal income in our business. And that I was idolizing this guy so much thinking that he was so special. And now that I met him, he's not particularly smart. He's not more driven than me. He's not more connected or resourced. It's just a different business with different timing and different factors. And as I began to study more successful people, I didn't find that many of them were that special. They didn't possess unusual intellect. They didn't possess more of a work ethic than I did. Maybe they just chose different businesses, or a different industry, or they were lucky with their timing. And so they're seeing work ethic produced exponential results. Most of the people you admire are not that special. They are hard workers, they're strategic, they think a lot, they're deliberate, they're action takers, but not special. And when you realize that, it'll set you free. Because when you realize there's no difference, you realize you have what it takes. Piece of advice number three, every step you take leads you to the next. We have this idea, especially the perfectionists in the audience, the people who think, I need to think of that five year plan, plan out the next five years of my life. And a lot of the time, we think that if we don't know the exact way that it's going to happen, it won't happen. But that's not true.  That website led to a product, an online product led to a second product. A second product led to a third, which led to me being bored to starting a YouTube channel, the YouTube channel led to writing a book, which led to another book, which led to sponsorships and interesting packages and in person events. Everything leads to the next thing. It's like the drunken staircase analogy I share in my second book, Milk the Pigeon. You know, trying to figure out what to do with your life is when you're stumbling home drunk on a staircase with your iPhone flashlight, and you just know if you get that first step, you're not going to eat it. And you'll be able to make it up the steps or down the steps. So if you find that first step, then you shine the flashlight to get the second step, then the third and the fourth. So if you can figure those out, then you'll always lead you to the next. But you often don't even know the second or third step until you're on the first. And if you don't even take the chance, you'll never even know what the first is. So almost everything in life leads to the next thing. It's that move that leads to the chance encounter in your business or in your love life. It's that career opportunity that leads to the next career opportunity. It's you meet that one person and it leads to your best friend because they're in the same friend group.  Each step non linearly leads to the next. But you don't have to figure out the next five steps. It will happen. So those are three profound experiences and thoughts about reflecting on the last 10 to 15 years of my life that I hope will help. Reflect on those, get the journaling worksheet below the video and let me know what you guys think.


Carolina shipping wide receiver DJ Moore to Chicago for the Bears plan to pair. Atta boy, Ryan Poles. The Bears pulled off the first blockbuster move of the off season when they trade the number one overall pick to Carolina in exchange for a pack of draft picks and wide receiver DJ Moore. So while the picks are great, DJ, he has me so excited about what's going on in Chicago. If you know anything about me, I'm always like, DJ Moore, always 1,000 yards, 90 different quarterbacks that aren't up to snuffs, throwing in the ball and he somehow is consistent and gets it done. And I love this. I've been a fan of his for a long time and the Bears ranked dead last in the league in 2022 when it comes to production at the wide receiver position. So it seems like the perfect match on paper, but how does it look on film? Matt Hamilton, it's time for Hammer Time. You can't touch this. Mm. Hammy, I got a new studio. It looks amazing. And I got to tell you, if Maya was bored by the pirates ride, I can't wait till she watches, watches me break down some Nexus and Oats. It's going to be a real treat for her. And we are very excited. You and I were talking about this on the phone yesterday as I was at Whole Foods running around like a psychopath. Tell everybody about that. Just buying parsley, buying butter.  I was at, I drove myself to Whole Foods. I parked, I went in, I bought butter and parsley. It was like a whole new me. It was crazy. Hammer. Let's get serious about this. DJ Moore to Chicago. I'm excited. Should I be? I'm sure there's big playability there that you want to break down. Yeah, and as you mentioned, he's been so productive over the course of his five years in the league so far with 10 different quarterbacks thrown in the ball. And he has some elite traits. And while he's averaged over 1,000 yards a season, I think he's only scratching the surface of his potential because of that inconsistency that he's had a quarterback. So let's take a look at that film now and look at some of these traits. On display against one of the league's best corners in Patrick Zartan. He's going to be facing press man here. And to beat press man, you have to be physical. DJ is not the biggest guy, but he gets physical when he has to. Look at how he uses his arm to clear out some space here, create a pathway to get vertical. And what he's going to do here is work back towards the middle of the field. That may seem a little counterintuitive to work back into the defender. What he's doing is what we call holding the numbers, creating space to the sideline to give his quarterback room to drop in the ball. And then he's going to look back, locate the ball. What that does too is it slows down Zartan, makes him have to turn and try to locate it. And that gives him just enough of an edge to be able to climb back on top of the corner. And you see the space that's still left because of the way he held the numbers. Just enough room for the quarterback to drop that ball in. And we'll watch it again uninterrupted. All the little subtleties, all the little details give him that edge. And you look at the frustration from Zartan, throwing his hands up to his head. You can't do anything better than Zartan did there. And DJ Moore still got the best of him. He put up 100 yards and it touched down on him. The only other receiver to put up 100 yards like that on him was Devonte Adams this year. And he can do it against man, he can also do it against zone. You'll see him here running a dig against the Niners playing cover two. He's going to sit down in that window. He identifies coverages as well as any receiver. But what's special here is what he can do after the catch. He's in an actual literal pentagon of defenders here. And watch what he's able to do to get out of this. I've never seen a spin move like that. He basically goes to the ground, spins out of this and he turns a modern game into a big play. He's an explosive play machine. Oh yeah, against the number one defense in the NFL. So he's just a big play machine, his ability to get vertical and make plays after the catch. And this is what Justin Fields needed, not just the number one target to help him maximize his abilities, but it also has an organization for the Bears. Now you can really truly evaluate what you have at quarterback and Fields because with the lack of talent around him, you couldn't really fully evaluate him as a passer last year either. Nobody really stepped up and DJ Moore, I love his game, you love his game. We, you and I have worked together for seven years now always saying like he's so unheralded and underrated. I like that for him though. And I like that for him going to Chicago to sort of sneak attack on everybody. The big playability, if you look at it, he's been in the league for a bit, 2018. He ranks fifth among receivers and explosive plays in that time, which is really amazing. And then yeah, there you go. Anything else be good? No, I'm excited to, I'm excited to see it. I'm excited to see it for the Bears, excited for Fields. I know Bears fans have been waiting for a receiver like this probably since Brandon Marshall. So it's gonna be a fun time in Chicago this year. Hamilton, don't undersell it. The Bears didn't have a single receiver go over 500 yards last season. Now they have Moore and Claypool and Mooney and Fields is gonna rock it out. They're going to the Super Bowl! Final four style, we'll be back on the fans.


Welcome to EBPF day So I'm Liz Rice. I'm from Isovalent and I'm Sarah Novotny and I am from Microsoft So yeah, big welcome to everyone to this EBPF day in Detroit And we should probably just say a little bit about you know, this is a community events You all know it's a community events. The low polish gives it away. We're we're here We're here doing community things community shtick. It's good It's going to be seamless. Oh, it'll absolutely be seamless. Yeah, but yeah We're gonna have a really great array of presentations today. We've got people talking about Observability we've got people talking about debugging with EBPF. We've got lots of things about Yeah, we were talking about debugging. Yeah, so so when Liz mentioned debugging to me I immediately thought of I have an application and now I put in a bunch of EBPF traces And I can determine where my application is behaving slowly But that wasn't what you were talking about when you were talking about debugging so tell us tell me what that was about So I think with the the sort of silly background when I think about debugging I think about when people say well, what do I do when I don't have IP tables anymore? How am I gonna debug my network and you know using EBPF based tools to do that? So I think we'll see some really great tools being shown today Some really good discussion of how EBPF is being used in the real world There's an amazing panel right at the end of the day So do not go anywhere get your friends to come because the closing session we have some really amazing We have Google New York Times. I've forgotten who else but you know some real prominent good important Yeah, so I've got a couple of questions because again audience audience what you get out of this is partly what you put into it So what are things that you want to learn about because we do have some of the speakers in here So maybe we can even get them to you know guide the presentations based on questions or topics right now that you may pull out So anyone want to throw out a thing you really want to you hope to get out of today? I'm gonna mention Daniel. Sorry. I'm Daniel on the spot. So Daniel if you can just give a little wave He's one of the kind maintainers of EBPF in the little wave So if you have a question about EBPF you can try asking me and I might know but The person who will definitely know Daniel is an amazing person to ask questions. So yeah, I'm really glad that he's here Awesome. Well with that, do you want to just go ahead and get started with Thomas? We've got more mentions sorry What tell me about your book because you've been writing. Yeah. Yeah, so Today we have the first early chapters of a book that I've been working on called learning EBPF Available for download. So they're like the kind of raw pre reviewed a Few chapters, but if you're interested in kind of understanding how EBPF works and how EBPF programming works Check out that download. We've also got some physical copies of some books One of which is my kind of high-level overview of what EBPF is. I think we have some of those books available Think we have them here. So possibly the a surveillance table Possibly at the ISO valent table, which we should probably mention because you also touched on there are multiple levels that you have Content for so the overview and so on. So that's also great But yes our sponsors because I so valent table our top sponsor today is of course ISO valent So big thanks to them and Liz. Do you want to tell us a little more about ISO valent? Or do you want to move on to the other? I could since since I'm here I so valent as I expect most of you already know is the company that originally created the Cillian project which is now incubating in the CNCF come to our project meeting tomorrow and and Meet more people who work on on Cillium and we also have an update session on Wednesday so yeah, Cillium and and EBPF have really kind of grown hand-in-hand over the years and It's an exciting project to be involved with It's always awesome to talk about the projects. We have further sponsors to think of course New Relic and and Tagira. Yes. So thank you to all our sponsors for making today possible Yeah, do go and see folks outside say thanks to the folks around the room Say hello to each other and have great conversations today Which leads us to our last set of slides or last slide, which is being kind. I had already Yeah, we already yeah, but we can we can go back to that and just say Be human be kind we stole that little catchphrase from EBPF summit, but I think it's a really nice It's a good phrase and this is an EBPF day. So it works but again all spaces here of course are covered by the CNCF code of conduct and we expect you all and and Have no concerns that you all be awesome to each other So thank you for joining the community participating in the community and making it what it is So maybe Thomas you could come up to the stage and we can kick off today with Thomas's keynote about the state of EBPF Think everything you need to know about EBPF in five minutes No pressure. All right, so big round of applause for Thomas