Good afternoon everyone and welcome this is Melissa with the stockswush.com and I'm here this evening with Trader Jen. Welcome Jen how are you? Great how are you this evening?  Zinn. Now where did you come up with that name? I don't know just came to me. That's right it's true. Yeah yeah it's part of that just I'm kind of mellow. Well the interesting thing is so everyone knows Jen used to work at the Chicago exchange is that correct? At the Merck yes and then I worked at Smith Barney. Wow interesting and I forget how many years now have we known each other? Three. You found me at the beginning of the time when I started teaching. Correct I was I don't know exactly I didn't remember what I was looking for I was just looking for classes I was looking for something that would have someone else other than myself that I could feel like I bounced off of energy or ideas we met.  I just feel like really unless there's an extreme problem all of us are capable of doing what money managers do. They don't always do that much and it's expensive I really I had money managers on my family's accounts because I'm honestly just worried if something ever happened to me you know who would they turn to for any advice and that's how that happened but I'm moving past that and so that's I mean you have a lot of conviction in your own abilities and that's the thing that I think would really assist you and be able to you know trade basically we've talked about this before I mean I think you have a lot of self-confidence and your businesses and your dealings and the things that you do. The one thing that I want to talk to Jen about and the reason I wanted to talk tonight was number one to talk about Lulu but Lulu I'm going to talk about as an example Jen has taken my bearish cat class but the thing is that Jen really really loves longs and when we were talking I'm trying to work through everything with this with Jen. Jen admitted to me only a few weeks ago that she actually prefers to go long than short so tell me a little bit about that Jen. I have no good reason I've always been a more bullish person and I've always I've just always been a buyer more than a shorting I've shorted before I mean of course but it's just for some reason strangely it's not a comfort zone to me I can't really explain it to anyone maybe there's something about it that feels a little bit backward to me or I think that's it really I just think it's almost like a right-left thing so wait a minute since like the beginning of time do you think it's that you've made all your money going long do you think maybe that's what it is really well sure that's my oh my god what happened what happened okay we're back I'm back okay can you hear me I have made I've always made the most of my money going long even when I was a stock broker just this to my style I guess I think we all have a natural style okay I think shorting is more natural for you maybe yeah it's definitely definitely natural for me but the obviously is something that you're capable of doing you saw the Lulu today we talked about the Lulu last night the interesting thing about Lulu is when I woke up in the morning I saw Lulu was barely gapping up it was like a smidgen and I said you know what I'm not gonna bother with this thing it was around 6250 or something like that right before the open it actually had a huge massive push out of approximately 915 and then ended up gapping up and really opening at a very very different price than it was in the morning and I never went back and looked at it I mean what time did you actually look at this I know you ended up texting me what time did you go back and look at the Lulu because you said to me oh my lanta this this ran like umpteen points well really let me think a minute I think I got up at 5 a.m. and I was just I would just turn on CNBC with no volume I was just watching the ticker and I want to say it was down at five and then I think I looked at it around 130 you know I don't know I have to look and see when I see you that text but it was up five over five dollars yeah here it was here's about six o'clock in the morning so here was around when you got up and this is where I looked at it to you know I get up early as well and then I said oh this is a piece of crap I'm not going to do anything with this today it's not going to go anywhere but I should have went back to it because look at where it went from 62 all the way up to 66 it actually in 15 minutes and 20 minutes it rallied up four dollars I could have actually gone long this today and as you know I don't like to go long but I will tell you that Lulu was a good bullish gap today and was a good long now let me ask you this did you go long Lulu today in your account no I didn't because it did not seem like it was going to go long at all it was going to be a long train I really didn't know which way it was going to end up going and I went to my office I got sidetracked with a client and when I looked at my my ticker I was like oh I missed it yeah one major major major thing you learn in reference to from my class about gaps if you could pick one thing I know you've done the class a couple of times what's the one thing that you think has really helped you well I think for me I I'm very systematic and you have a system and it's a it's a discipline and I think it just reinforces habits I've already had but you go and in much you're actually you grow in much greater detail when you explore a stock then I really ever did I'll be I mean you mean even back in the day when you used to like manage people's money and you never ever went into that kind of detail like back in them you know back in the day you didn't when you were you know managing people's money you did it well you you know you have to think when you manage big big amounts of money what are you talking about that big amounts of money like give me an example because I honestly I never was a stockbroker I never did what you did I never worked on the floor I never did anything you did so tell me like give me an example typically when you deal with millions of dollars and you know you have to think I might be your portfolio your I might be your manager your your broker whatever you wanted to call me right but it's impossible the way the market moves really to be able to have as many clients as I had to be able to go in all day long and trade it's just it's not possible to have you mean because you had so many clients is that what you're saying right so you know often what you do is you then end up working with you actually do work with money managers right and they're set up let's let's say you bring me a million dollars right and then we you know pretty much just determine your risk tolerance and then I'm not a huge fan of mutual funds but what I did was I would work with managers that did actual stock positions okay and and there may be shorts in the account there were obviously more long positions than short right there was hedging there was you know depending on how which manager I worked with you can combine different styles you know I might have had 250,000 in a large area of growth or whatever and then I might have had small cap stocks doing something else or I mean obviously the way that a portfolio is constructed it's not like it's just you know in four equal pieces so you're saying when you were hedging so you were doing like options against like some of the equity positions is that what you're talking about yeah they would you know they would do protective you know positions right depending on what the market's doing if it was if they felt like it was necessary okay so you got out of that like it was a crazy crazy time I know when you were you were involved in that business and you would give and tell me some stories about that like what ended up making you get out of it like you obviously never lost conviction in the market how did you get to back to the place where you got out of that being a stock broker and then you came back and decided you wanted to get back into the market like what was the transition in your life from there to there that you I mean you never lost really conviction in the market did you or you just were tired of being a stock broker what happened I it was a it was a lot of things my my dad wasn't very well his health was declining and I had to basically go back and start taking care of my family's business okay so I decided to you know I just I watched we hired an outside broker because I didn't have access to the resources I had when I was at Smith Barney and my dad did fairly well in life with money okay and we needed I wanted more access and I I had a lot going on with our business in general not it was more than just his assets so we had another guy that I I basically monitored work with talk to asked him you know things that tried to put him on the spot sometimes really and you know I did that until my dad died and then I took everything back over and put it with a friend of mine for a while at Smith Barney and then I decided I didn't like Smith Barney's fees for for what went on really and I watched things for like efficiency and taxes right you know did they clean up at the end of the year where they had gains and losses the right way things like that and I ended up going to Schwab okay and that's how that's where I am now so so I mean as far as your personal trading though like do you feel that with what you learned about gaps that you could take this and run with it or something holding you back is it is it holding your back because I focus so much on the shorts that you're that you're afraid to short are you thinking that you really need to be focusing more in the longs or what is where what is what is missing with the piece for you to just go at this because I know the of the discipline of all the people that I've met I know that you wouldn't be careless with your money because you're so careful with everything you're so conservative compared to most people that I have met even though you have a very vivacious personality which is an interesting combination so what do you think it is I mean when you said this a couple weeks ago I said you know what what is it that is making you think you really are holding yourself back from doing this thing like full on I I don't really have a good excuse I I do think that the shorting does distract me I'm also distracting with my real estate business okay but more more I think it is me just if I would commit to this for one month right and be in the room at least four days out of the week I believe I could get my mindset in line with the shorting to be as comfortable with that as I am with going along I think it's just a it's just a me thing with money it's just a back it seems backward to me so when you were doing the money managing when you were stockbroker you're saying you really were not doing that many shorts is that what you're talking about no no it was mostly long positions always I mean if there was any shorting it was in a portfolio that a money manager was doing stocks were like bursting like crazy and everything was along is that why do you think I was a broker when the nasdaq finally hit 5 000 in march of was it 99 and then watch that goes tumbling down I was still a broker 9 11 watch the rally off of that and then watch the market plummet in july of the following year july of 12 okay watch the market really pretty much bottom out now back again that makes sense bottom out again in 2000 um what started in 2007 acted crazy through eight and right then in nine started to climb back again here we are you know we're coming we're in another cycle so now let me ask you this like Michael Kors were you in the room the day that Michael Kors got down were you yes I was okay would you have shorted Michael Kors I mean can you see this with everything that I taught you like this stock literally fell off the planet the high of the day was 50 50 and the low of the day is 45 88 I mean this stock ran down on the five dollars on the day and if you had if you had bought this you would have lost if you had shorted this would have made money do you see in that the panic the kind of panic activity where there's money to be made and again this isn't holding it overnight this is just doing the day trade I'm thinking to myself as I'm trying to help you that with your with your background you're used to taking something to buying it it's a buy and hold mentality that you've been doing the shorts you could use to day trade and the longs you could take with the market with the market rally with a bullish market and hold the stocks that are strong and short for the day trades if you want to or go long like Lulu if you wanted to do today but I'm saying to help you maybe like something like this like you do the course you do the course for the short on the day you make money on the day you get out you're flat by four o'clock you're not used to doing that it's a stock broker but now you're in a different position in life you're like a day trader you could do it oh I could totally do this I mean it's just a matter of here I am it's funny you mentioned Michael Kors I was in my office and I looked I was talking to this woman and she had a Michael Kors bag hanging on her shoulder and I was like oh I still can't believe I didn't take that trade are you serious you really regret it serious oh yes I did so what do you think in your mind going back it was only like two weeks ago like what were you thinking you were thinking did you not have conviction it was a short are you just have the concept of shorting that is like in your mind you're like shorting I can't make money or what do you mean I was actually emailing with my attorney that morning and and I was at my desk and I was emailing because I did not want him to call and charge me for leaving me a message and I missed and I missed the trade I was like I should have taken that hundred fifty two hundred dollar phone message and made the trade I would have made a lot more money it was my fault that's the honest truth that's hilarious it is it's like everyone knows I'm up really early so a lot of people start you know getting a hold of me at like five or six in the morning when I work out or whatever so it's great honey now let's as you know I've been talking talking talking about the fact that I have a hundred percent conviction the market's higher I'll make a new high this year I just kind of want to get your take on this based on what I've taught you about gaps and I know you haven't taken the bullish gap class yet but you have taken the bearish gap class and the market did gap down today but as you see it rallied and bounced into the close do you feel that the market's higher what is your take on this from your experience from we need charts um in a cute spot could you repeat that please I was saying there or not do you agree with me the market's higher or do you think the market's lower no I think the market's higher I mean you're in core core core long positions are you concerned about those long positions no because of the positions or because you think the market's higher I just think we're still running I mean let's wait for what happens with interest rates I think what we're doing right now is pricing a lot of things in that might really rock the market they talk about it so much when it finally happens if they rate if they hike rates whatever it won't be that big of a big of a deal to the market by the time they do it that's usually what the way they do it you know so when are you focused more on technical analysis like what do you focus more on with your background with my background I've always had a technical you know more of a technical mind but in when I was involved in the market I was more involved with watching the numbers and and even that was the way it all started when I was on the trading floor and I was a clerk in the end the numbers when I say watch the numbers it's like what financial numbers come out as a housing is it right cvp whatever that was a big momentum maker you know it always has been probably always will be farm payrolls non-farm payrolls I mean you know people I think people get emotional and I'm not sure they completely know what's going on but you gotta love them let me tell you stories just tell everybody here like back in the day when you were doing this stuff like I remember you telling these stories like weren't you on the floor and like people were crazy like I watch that movie gosh I I mean I'm so naive to this stuff because obviously I've only ever electronically traded I've never been a stockbroker I've never been on the floor of the exchange even though I live in Manhattan and you were on the floor of the exchange at one point and I had watched that movie Wolf of Wall Street and I called you I remember after the movie and I said this seems completely unrealistic and you were like no no no Melissa you know this is 100 realistic I mean when you look back at the things that you used to be involved with and then you think of yourself today like what's the what have you learned from that experience like tell somebody one of the crazy stories of the craziest stories that have ever happened to you or things that you've seen that people have done like that make you really just say oh my gosh I don't even know why I'm involved with this thing except for the fact that the money is so powerful um I was a clerk in the Yen and I did not trade my own account I was young and I um I was on the trading floor when traders didn't use I believe it's called glowbacks that they use now on the on the floors it's a little handheld computer and they did my day on the floor would they use trading cards that you would write your long you know you would write on the front or back of the card that would mean you were either long or short a position that's a larry is compared to with the way thing that I do now today I mean I literally press a button and I'm in I mean that's a larry is to me oh no and it was like the clerk was the person that kept the count for the trader so I would have to make sure the back and the front of the card basically matched if you will what if they screwed you open position what if they screwed you though they did that's what I'm talking about when the FBI came on the trading floor why why did they come on the trading floor I'm lost because traders in I can't mention names I can still see some of those guys on tv in Chicago um in the pits or I have in the past I haven't watched for a while but um s and p swiss frank japanese yen about four or five of the guys that stood around me that were actually traders not clerks ended up being convicted of stealing they could steal it was easy there was no way to monitor what really happened yeah before or after they manipulated the market because there was no way to track it who means to that I mean obviously now you trade your own thing I mean those rules are resilient regulations I mean don't you think right now is like a great time I mean you can do your own thing now and you're protected don't you think yes but back then you can make a lot of money on the side apparently you know it worked for a while for some of those guys it was interesting it was it was a fun time I probably would never say I wanted to go back and do it again but it was a great experience didn't you say I think you were telling me you worked for your boss and your boss would leave like Thursday or Friday or whatever to go golfing or whatever he would do and he would be like hi is the kayak on coke something and you would have to like take his trades or manage his accounts like didn't you tell me that at one point I would just no I would just hang out in his office and try to figure out if he left any loose ends and then try to find him on a golf course on the cell phone crazy the big cell phone that was the day of the big Motorola wow like in wall street yeah yeah I'm making fun of that phone but so yes it was interesting where are you from the time that you started out with all this experience to get to the point to meet me now like where do you where do you see yourself a year from now like a year from now would you think you would actually shore Michael Kors do you think you're going to actually start to get the conviction to do this like any year from now 2016 June 2016 where do you see yourself with your trading oh I'll be I'll be trading three to four days a week next year okay I will and I'll be shorting I there's actually no reason that I can't short it's just I know how to do it it's not hard it's it's really just like well being long it's the exact same thing except for you just so there's no excuse it's just my mindset I've always been a buy-and-hold long person that's just me but the one thing good at doing one directional bias which you're good at seeing things to the upside all you have to do that is be good at seeing things to the downside like I always tell people get good at one thing if you can get good at going long then you get good at going short first get good at one thing you're good at going long now you can get good going short it's the same thing with me like I first got good at going short and then I was able to get good at going long and that's the way to see the market is higher but I think it just is about becoming really really good at one thing but you've done that, it's just that you haven't taken the leap into the next area, which is getting good at going short. You know, when you're shorting the stock, even if it's temporary in the day, it doesn't mean that you're giving up on the company or something like that. I know you watch all these television programs, and I know you like to read some of the things about the earnings reports. Just because you short something on the day doesn't mean you're giving up on the company or the retailer or anything. It just means that for that temporary period, you're making money on the day. I really have nothing against making money whichever direction I have to do it. You've just changed my mind completely. I can't be in the room tomorrow for doing a lot of much time because I have a meeting at 10, but I have a meeting on Thursday at 10, but on Friday I can be in the room. Wonderful conversation. I'm going to do everything possible to try to help turn you around from going long to short and realizing that you can do both. I know that you understand everything that I taught you because I know that you're very intelligent and I know that you have more experience than I do with the stock market, which is why it's so interesting that you have this thing in your mind about going long, but I congratulate you for recognizing that it has been a hindrance for you and that fact that you're able to be in touch with yourself to actually know it is going to help you move forward. I think that's the biggest thing at making money. If everyone can just not act like they know things or they feel good about everything, you'll make a lot more money if you're just real. That's the way I look at it. I don't care to say, wow, I just don't feel good about this. And that's a conviction, but that's the conviction, you understand? Yes. That's one thing you're really, really good at. Like you had 100% conviction in Apple. Let me just look at this.  Now they did do the stock split and I think that changed the stock price and dramatically, but I mean, when you hold the conviction, it helps you take risk or stay with the trade to a dream target or get out of it. Now just quickly, one last thing here, let's look at Apple. In an ideal world, where would you like to see Apple go before the end of 2015? I feel like Apple will probably hit somewhere between, and I know this is a little bit of a wide range, but it is Apple and we know Apple does do wider swings. I would say we're going to hit 150 to 175. I think I will love Carl Icon if he's right. And Apple hits 240, but I don't see it. Right now it's June. I think 150 is a realistic target. My mind, I was thinking 160, 165 for the dream target for Apple for the end of 2015. So it's kind of right at basically about what I taught you with the targets. Right. That's about, I think that's the correct range. I'm not sure what Carl Icon's 240 prices, unless he's lowered it. And I missed that recently, but I think that's a little high. Now how much weight do you, how much what? How much weight do you give those things when you hear them? I just go, that's right. Oh, that's wrong. I just, I can tell a bluff when I hear, you know, see someone bluffing.  If I see the face with it, I'll go, that's not right. Or I just know the stock. I just know my stocks, you know. Right. And that has a lot to do with it. How many years you've been in Apple now? I forgot. Oh, seven. 2007. I bought an iPhone and bought a bunch of Apple stock. So long time. Well, the dream target obviously is 200. I don't think that hits by 2015, but obviously if you don't need to take the profit on this, which you don't, then you just keep holding it.  Well, that's good. That's think you want to tell any traders out there or anybody that's interested in the market or gaps or any kind of advice you can give because you're so experienced in the market. It really is all about discipline. You have to, when you do this, the reason I miss trades in the room with you is usually because I'm dealing with something at work with my, with my real job during the day. My goal is to make this my real profession and put my real estate on the side, but I haven't flipped it yet. So focus, focus and learn. You have to study. This is, this is not, this is not something that happens by accident. Okay.  I mean, the financial sacrifice, the time sacrifice that you've put out to do it, to know in the end it was going to win. Not many people have that in them. They really don't.  Oh, that's so sweet. Now, do you think there's any advantage?  I think, I think I've, it's a little bit funny in the trading room because you never know who's what with the names. So I have to say no. That's my answer. I don't believe there's an advantage. I believe your advantage in life is just how you handle yourself. Wow. Oh my God. This is like Play-Doh or something. I have to like write this down. This is so profound.  That's terrific. Obviously, I mean, you probably noticed was like when you were back on the exchange, there's so few women that trade the market and I have no idea why. I have absolutely no idea why. I mean, why? Why don't women want to do it? Well, because it was old boy school forever. It's coming around, but I know a lot of successful women from the day in the stock market. They just, there were few and far between, but the ones that were there made money. You know, back in the 80s, no, you didn't see a lot of women, but the ones that were there were successful because if they weren't, they wouldn't have been able to stay there. It was too expensive to be there. Oh my God. Yeah, that's true. Yeah. Some it can achieve as much as men, if not more. And I think that, you know, men can women, women can do it. Women can do it just like you pointed out, but I encourage women to be successful because the beautiful thing about trading gaps, which as you know, is the only strategy that I trade is that you can trade in the morning and be done so quick.  The only problem is that you have not set that time for yourself and been so strategic about your timing. If you said to yourself, I'm going to get up in the morning and I'm going to get on the treadmill and then I'm going to take the dogs out and then I'm going to trade with Melissa till 10, 10, 15, 10, 30.  You'd be on a schedule. It's just about making that schedule for yourself. Right. I just, I have too many people coming at me and I haven't really made that boundary, which I'm going to make it starting the end of this month. So I mean, it's difficult to make boundaries with people when you've been involved with them for a long time. And as you know, if you've emotional relationships or attachments to people, it's difficult to make the boundaries. But when you are able to do that, you become more centered with yourself and all the stuff you do, the yoga, the meditation, you know how to do that. Oh, I totally know. Yeah. Well, absolutely. Well, thank you so much for coming tonight, John, and sharing everything with me. I appreciate it. Thank you, Melissa, for inviting me. This is Melissa with the stockswish.com. This is Jen, Trader Jen, former stockbroker and now professional day trader. So thanks so much for coming tonight and I'll see you tomorrow. Thank you. Bye-bye. Have a good night. You too.


I'm Shannon Muchelkonos and we're at Wayward Springs which is our small farm and we are in the passive solar greenhouse. This started construction on this in 2019 and since 2020 it's been in operation and it enables me to grow plants year-round, staying above freezing temperatures here in South Dakota where it gets much colder and very snowy in the winter time and so that enables me to grow lots of subtropical and tropical plants that most folks in the area don't know about and haven't had the chance to taste that kind of fruit. So it works without using any fossil fuels, propane or natural gas to heat it. It does that using the sunlight that we get during the winter time is still substantial but it takes that sunlight energy stores it in the soil below the structure and then uses that to maintain temperatures above freezing throughout the winter time. I grow a lot of different things. Some are starter plants, trees that I sell to folks online, mostly folks in areas where they can grow them outdoors but I also grow some produce in here that I sell locally. One of the things that spend the most productive is the passion fruit. It's definitely not something that folks get to taste from South Dakota very often. Most folks that do know what passion fruit is had it maybe on vacation in Hawaii or Southern Florida or California. So it's exciting to have that here locally for folks that goes into some different hot sauces that commercial producers have in the area. They also have hot peppers and maybe a few more exotic fun things. This is a cherimoya. Most folks haven't heard of a cherimoya in South Dakota. Cherimoya was famous for Mark Twain. He's calling it the most delicious fruit known to mankind and it is really delicious. I don't know that I'd quite put it there just because I know a lot of fruit and there are some really amazing ones out there but it is a really really tasty fruit and we can't get it in the grocery stores here because it has a very short shelf life.


Live from San Francisco, it's theCUBE, covering Informatica World 2017, brought to you by Informatica. Hey, welcome back, everyone. We're live here in San Francisco for Informatica World 2017. I'm John Furrier with theCUBE, SiliconANGLES flagship program. We go out to the events and extract the signal from the noise. My co-host for the next two days is Peter Burris, general manager of Wikibon Research. You can find that research at wikibon.com. And our next guest is Deepak Katala, a big data architect, enterprise business intelligence strategy and planning with Dell EMC. Dell, welcome to theCUBE. Thank you so much. For Dell Technologies, it's a big company now. You've got a zillion brands. We just came back from two days at Dell EMC World in Vegas. A lot of action going on in your world. But you're here at Informatica World. You are the distinct winner of the Innovation Honorary Award. Tell us about that. That was last night. Yeah, exactly. It was really good. It was great to be there. And part of the Honorary Awards and things like that. It's been really interesting that the evolution of big data is coming into maturity at Informatica. And we use a lot of Informatica products to be successful in the big data side. So you're a customer in this case with Informatica.  All right. So how are you guys using Informatica? So Informatica, we use, you name it and we have so many products that are out there for Informatica right now. So we started our journey back in 2007 with Informatica Power Center. And as we evolved in different silos and different data sets that got into our site, we got a lot of structured and unstructured data. And the thirst of big data also started growing tremendously. So we have a Hadoop platform and we have a data lake today that we harvest a lot of data that's coming from different source systems, structured, unstructured, semi-structured data. So we needed a tool and technology that can help us to actually use our existing skill sets and the army of the people who knows Informatica from the days of 2007 till today that we have kept inside. So we wanted to leverage that skill set than training a bunch of new folks in the big data platform and starting them from scratch. Deepak, Hadoop was supposed to change the world and actually kill Informatica. All the press said, oh, Informatica and big data, Hadoop. Hadoop is just one element now of the big data space or how we wanted to describe it. Data lakes are also defined, I don't like the term data lake because they become data swamps if you don't use the data hence Informatica. But my question is, as data is getting laid out whether it's Hadoop or in the clouds, making it relevant is a real architectural challenge. Can you share your insight into how do you guys look at that data architecture? Definitely, right? So like anybody else, like, you know, we also face the same problem of we got a lot of data that we put in our data reservoir or data lake, whatever you want to call it. And then over the time, we realized like, oh, okay, now what do we do with this data? What is the value, how we can extract it, right? And that's where the whole tools and technologies around this whole ecosystem comes into the play, which actually provide that value to actually get the data value extracted from it. So Informatica is one of the tool that our choice was after doing some of the bake-offs and going through a process of proof of concepts and we identified, yeah, this is the stage that we have to make a conclusion to say that we want to go with Informatica because of too many reasons that I can speak about. But one of the major reason was like, you know what, I can say, I can do the same existing skill sets of what we have in-house and improve on top of it. So Deepak, the concept of data management used to be associated with managing a file, managing a database, effectively, managing the tools that handle data. As we're hearing it increasingly applied in the digital universe, and I presume at Dell as well, the notion of data management is starting to extend and generalize a little bit differently. How do you see data management? And the next question I'm going to ask you is, and from an architect standpoint, what's the relationship between what you do from an architecture standpoint and how you envision data to be managed? So what is data management to you? So the data management is basically like, you know, what's harvesting your data, right? So basically like I said, data is coming in different forms and you wanted to go and get the data consumption happen from different sources and different silos that we have over time. And then now we are in a situation like, you know, what, okay, what kind of data exists? What is the metadata? What is the governance around it, right? So those are becoming more and more important as we move and getting matured in this whole data management perspective. So it's looking at data across applications and across tools to try to increasingly treat data as an asset that can be managed just like a plant can be managed. Have I got that right? Exactly, so now we have to realize that now data is an asset, you know, that's where the value is. You know, your business and your stakeholders, everybody's looking at your data to extract value out of it. So does a data architect then, again, a data architect used to be the person who laid out the database manager and whatnot. Do you see your job now more as design plus implementation with an eye towards performance ensuring that people understand how to use data, making sure that things can be governed. What is the emerging and evolving job of a data architect in this new era of data management as managing data assets? So traditionally with the relational databases, it worked pretty well for the data architects, whatever they are doing, and it worked pretty well. But the thing is with the new changes that we are going with the fast evolving technologies that we are having and the amount of data that we are getting in different forms, you know, it always gets challenging that it's not just the data architect. It has to be co-ed together with some of the solution architecture together to see how we have to go and consume all this information, but at the same time, how we are providing value out of it. So the tools that Informatica's providing are helping you do that? Yes, the tools and Informatica definitely helped us starting from the power center side, which is more inclined towards relational databases. Today we use big data management tools on our side, which actually is helping us to be the same kind of value that it provided with the power center. Now we can provide the same value out of a Hadoop platform. So as you look forward over the course of the next few years, do you anticipate that the assets, the data assets that you're creating within Dell are going to be applied to, you know, how developers are going to do things differently, how users are going to do things differently? How do you see the data architect and data management serving these different consumers of data within Dell? So the overall end goal is like, you know, the business satisfaction, right? Like the business is trying to get the value out of the data yesterday. So you know what you need to be so fast enough to deliver the stuff to the business. So one of the major capabilities that we are looking at is to have the self-service capabilities for the business stakeholders so they can actually go and do themself rather than, you know, waiting for the IT or being a bottleneck for them to deliver what they want. So I'm going to ask you about this award. Dell was recently selected as the grand prize winner of the Informatica $1 million software and services big data ready challenge. Now was that cash prize? I mean, Michael Dell just spent $69 billion on EMC. You could probably use, no, I'm only kidding. Was that cash or was that first product services? No, it's not the cash. It's just one of the honoree award that we got as, you know, Dell being a proactive customer of you guys who actually got in the services and the software that actually we are looking at Informatica Data Integration Hub and Informatica Intelligence Data Lake which actually will provide the self-service capabilities and the integration at a single point. So you'll apply, so the objective of the self-service capability, the outcome is that you seek, you use the Data Integration Hub and some free, for a period of time, some free software, some free services to build that pilot and then roll it out to the organization. Exactly, so the whole idea is to show the value out of these tools and technologies that Informatica has been investing and helping the whole ecosystem to improvise the standards. So Deepak, I got to ask you, we had some of the execs on earlier and they were talking about, oh, data's the heartbeat of the organization, you know, kind of cliche, but kind of accurate. We believe that to be true. Certainly data's the center of the action. But then it brings up the whole data conversation. Who's the practitioner? Do you have heart surgeons? And then what about the hygienist? You know, you got to have data hygiene. So the big data ready challenge is interesting because it's always been a challenge to go from pilot to production but then also it's the readiness around an organization's ability to even understand what the hell do they have, how do they use it, and then really how do they take it to the next level, the mastery of doing the data. So certainly there's different skill sets. So how do you look at that analogy and how would you organize teams around that? Because in some cases there's a heart surgeon needed, you got to redo some surgery on the company relative to the data strategy. And sometimes it's just know your hygiene, brush your teeth if you will, kind of concept of being ready, your thoughts and reaction to that. So yeah, initially we also start like, you know, the simplicity is just to get the data and put it in one place, but it's not. It's just one part of the whole equation. But you will have so many things like data governance, data quality, data security, because you know, you might have a PII data that you want to secure it and you might have something like web logs which don't need security. So everybody has a play in this, it's not just the one thing that, you know, that you have the data ingestion done and then you know, you're good. So it's not that the case, it's always the maturity happens in different stages. So the hiring and organizing a team, there's specialty, right?  Your thoughts on organizing and the teams around data. Yeah, so one of the team is that we are saying, looking at is that we are harvesting a lot of data scientists internal to a Dell. That's because, you know, there are other guys that we rely on mostly to see that, you know, to extract the value of the hidden stuff that we are not able to see as of today. And to do that in an effective manner, we need to know how to unleash those guys and be self-sustained by themself so they can improve the quality and provide the value to the organization. For the folks that have been following Informatica over the years, they were once a public company, the data warehouse was all the rage, now it's real time, all kinds of landscape changes in the marketplace. What's Informatica all about today? Informatica is no more just data platform. I think it's expanding its wings to do more stuff, especially on the big data site. Now you have this Informatica data integration hub and you're talking about having this data lake, intelligent data lake and things like that, which is going to be introducing a lot of machine learning algorithms and things like that. Having this whole metadata concept that is matured over just the metadata manager. And right now it's going very huge because of the different big data platforms are coming together. It's not only the big data platform. Big data platform is a very loose term to me. It's just not the Hadoop. It could be, at Dell we have so many different technologies come together and we call all of them as a data platform for us, big data platform for us. Hadoop is just being one of the component to it. So what you're saying basically is there's no silver bullet? Yes. Indeed, there's no magical answer. But there are skills. Yes. And so increasingly what you're looking to do is saying what are the outcomes? What are the objectives? What are the skills we need to get there? And then let's look for tools. You today are lining up nicely with Informatica. Exactly. So as you think about the next steps that you're going to take, where does the function of a data architect go within Dell and what kind of recommendations would you make to those users out there who are thinking about how they want to optimize their skills, their use of their skills in a data analytics world? Yeah, sure. So the data architecture, like I said previously in the relational data warehouse kind of stuff, it was pretty straightforward. But now we are seeing that data architects are getting more and more mature in getting this data into semi-structured data and improvising that how the data fit actually get ingested in the right manner so that we can really, is it like three and a half or whatever, is it like you cannot have a data silos anymore, it's like what do you need to bring in all data sets together to actually make a meaningful answer to it? At least make it possible to bring them together. Exactly. We had a lot of cost and a lot of pain. Yes. You may not have to bring them all together. As you said, it's not all about putting it all on the data lake, it's about making it possible to acquire it. So you have to know where the data is, you have to be able to acquire, you have to be able to reformat it on the fly, all those other things to serve your customers, especially in a self-service world. So where does this go? How is this going to drive, what recommendation would you give to companies who are looking to accelerate their use of these new technologies and new approaches?  So you need to be very well aware of your SMEs, of different data domains that you have, and make sure you pull all these resources together to actually start contributing to the organizational wide impact. So start with, be true to your business, your customers. Focus on finding data. Yes. And then focus on bringing the appropriate level of integration, not putting it all in one place, but so that your customers can be matched to the data that they need. Exactly. Our DPAC final question, just your thoughts on the show here. Again, 3,000 people and growing every year, the new rebranding, Informatica going into the cloud world, automation, you're seeing Claire, this new AI meets data, what's your thoughts? I think this is phenomenal approach that Informatica is taking right now, and I'm glad there's no, like you said, there are 3,000 people here, really interested to know what's going on and how things are evolving with Informatica. So it's a really great show to be here and I think I'm very glad to be part of it. Congratulations on your award for the Big Data Ready Challenge, a grand prize winner, a million dollars worth of product.  Thanks for coming on and sharing your insight as a customer of Informatica. It's my pleasure. It's theCUBE, I'm John Furrier, with Peter Burst, more live coverage in San Francisco, the CUBE at Informatica 2017. We'll be right back after the short break, stay with us.


A hallmark card when you carry it up to send the very best. His greatest stars in outstanding stories and presents as your host one of the most distinguished actors of the American theater, Mr. Lionel Barrymore. Tonight we bring you the story of a young couple who fall in love at first sight with a farmhouse in New England. As we present January 4th by Bellamy Partridge and William Rose. The name of this particular farmhouse was greatly enough, Lazy Corners. And it dates back to the days of George Washington. As a matter of fact, the farmhouse in our story was modeled after Bellamy Partridge's own house in eastern Connecticut. And as our guest tonight on Hallmark Playhouse, we are most happy to welcome one of Hollywood's most charming and talented actresses, Irene Dunn. Strangas from the makers of hallmark cards. When you want to remember your friends, there's one way to be sure the card you send receives an extra welcome. Look for that identifying hallmark on the back when you select it. For words to express your feelings and designs to express your good taste, let the hallmark on the back be your guide. For that hallmark tells your friends, you cared enough to send the very best. Lionel Barrymore appears by arrangement with Metro Golden Mayor, producers of Above and Beyond, starring Robert Taylor and Eleanor Parker with James Whitmore. And now here is the first act of January Thaw, starring Irene Dunn. Out to here concerns a certain Margie and Herbert Gage and the house in Connecticut. The Gages had been house hunting for months with no results at all. And then all of a sudden, one Sunday afternoon, they drove around the corner and there it was. Just the house they'd been looking for. Coming up the hill, you don't see the old house all at once. You get a little bit at a time. So instead of being suddenly overwhelmed, you succumb gradually. The house is just the color of the rich Connecticut countryside. It was built originally for a tavern. It stands close by the roadside beneath the sprawling branches of a giant maple. Side by side, the house and the tree have grown old together. They've taken the buffettings of two full round centuries, or maybe a little more. The moment Herbert and I saw it, we felt we'd reached the end of our seeking. We had come home at last. Now, Mr. Gage, Mrs. Gage is an honest real estate agent. I have to tell you, there's no point in getting out of the car here. You wouldn't want this house. Herbert, what do you think? Well, you couldn't live in this place. It's in ruins. Now, I've got three other places to show you. Mr. Spindler, why are you trying to keep us from looking at this house? Isn't it on your list? Well, it's on my list, all right. And there'd be a good commission in it for me if I sold it to you. But you wouldn't buy it, so why waste the time? Well, what's the matter? Is the price too steep? No, the price is all right, but there's a flaw in the title. What is it? Oh, Herbert, let's not sit here all day arguing. Let's look at the inside and see what we think of it. All right, let's look at it. The house was perfect. Oh, it had fallen on some evil days. There's no question about that. It needed repairs. It needed painting. But there were huge hand-hewn timbers and a big, expansive, heartwarming fireplace. And there were floorboards with wrought-iron nails that had heads as large as pennies. Each room had its own character, its own individuality. I wandered happily in and out of the mentally-arranging furniture, putting up drapes, lighting fires. I picked the room that would be for Herbert and me, the room for our 10-year-old daughter, Sarah, and the guest room. Well, I can certainly see by your face that you like it. Oh, Herbert, I love it. I never dreamed we'd find anything so wonderful. And now, look here, I don't like to keep striking the one sour note, but this house has a flaw in the title. Well, what is the flaw? Well, sir, old Jonathan Rockwood sold this property to the power company. Now, the power company wasn't interested in the house, all they cared about was the hundred-hard acres of land back there, lots of water on it. Well, old Jonathan wouldn't sell unless they bought the house too. And, furthermore, reserved for him and his wife, the right to live here as long as they live. Well, where are the Rockwoods now? Nobody knows. They took off in these parts about five years ago. Nobody's seen hiding a hair of them since. Well, if there's some place we could write them, they must have left some sort of forwarding address. If they had, the power company would have contacted them a long time ago. They've had more than one offer for this place. It's a mighty, pretty flaw, isn't it? You go a long way before you find a better one.  Well, that would be a matter for the law to decide. Well, we certainly couldn't buy it under those circumstances, could we Margie? No, we couldn't. Could we, Herbert? You could drive in, talk to the town clerk about it tomorrow, I suppose, wouldn't hurt none to talk to him. No, I don't suppose it would hurt to talk to him. At least we'd know the situation, Herbert. All right. You drive out and talk to him tomorrow, Margie, and then we can put the whole thing out of our minds once and for all. What can I do for you, ma'am? Oh, whether do I spoke to on the phone? I'm Mrs. Herbert Gage. Oh, yes. You wanted to know about the records on the Rockwood place. Well, I have everything ready for you. Now, here's the section that gives the Rockwoods the right of tenancy. Oh, I see. Um, isn't there any way of clearing up a claim like this? Well, there's two ways. You can buy the old folks off, or you can wait for them to die. But what if we can't find them? In a period of years, the law would declare them legally dead.  The company don't want that house. They can't lease it because it's already under lease. They're not willing to spend the money to repair it. It's probably the only cheap colonial house in the country. And yet nobody wants to buy it. Yes, it would be a gamble, wouldn't it? Oh, the way I look at it. Everything in life's a gamble, more or less. But I'll tell you what I'll do. The name of the man over at the power company to talk to. Why, it wouldn't do any harm to talk to him. No. I suppose it wouldn't do any harm to talk to him. Why, no harm at all? Well, I guess that's the way things happen sometimes, that you keep saying, there's no harm in going just this far, and each time you wind up a little farther out, and suddenly you're in over your head. And you find yourself doing perfectly insane things, like signing papers and what's even more insane, signing checks. But we did it. Yes, sir, no pikers, we. We bought the land, the house, and the floor. And I might add, the purchase price was the smallest part of the investment. The house was in complete disrepair. And to get it in order took most of the money we'd saved. But slowly, slowly the house began to look the way I'd pictured it from the beginning. The carpenter, the painter, the glazer, the plumber came and went. And when the last of them had finally gone in early summer, the house was a home. Our home.  Well, I must admit, the old place looks pretty good. Yes. I think it does myself. How do you like my new smoking jacket and my pipe? And dressing the part of the country's choir. What about lighting that pipe? Well, I don't want to rush into anything. I thought I'd just hold it a few nights and get used to it. Oh, Herbert, isn't it beautiful? Our own home. After all those apartments, our own home at last. Our own fireplace. And it cost $200 before it would burn a piece of kindling. Our own roof. Our own roof at five bucks a shingle. Our own floor. Our own floor at $10 a square foot. Oh, Herbert. You know you're exaggerating. And listen, by the time I paid the man that drained the floor and then the man that put in the new flooring and then the man that sanded the new flooring and the man that waxed the sanded new flooring, I'm not sure I got it even for $10 a square foot. Are you sorry you bought it? No, of course not. I'm just ribbing you. Even if I didn't love the house myself and I do, the look on your face tonight's worth every penny of it. We're going to be happy here. I know we are. You're going to do your very best writing. And I'd better get busy on it before the first of the month. Herbert, I think it's time to plan a little housewarming.  All right. When would you like to have this housewarming? Well, the guest room's ready now. I thought we might invite Mr. Harrison out for next weekend and maybe have a little party for him on Saturday night. Okay. We seem to be well settled now.  Saturday night the house was at its loveliest. The guest room had been decorated in a bright sunny yellow and there were bowls of blue delphinium on the table. Downstairs we had flowers everywhere. Roses, gladiola, daffodils. The rooms were lit by candlelight and firelight and they were warm and full of welcome. I stood looking at it. Oh, Mother, I think it must be the most beautiful house in the whole. Someone trying to make a f- This is our home. We live here. Don't you want me, Margie? Herbert. My name's Rockwood. I'd like to know how you happen to be occupying this property. Company. You mean to tell me the power of company sold you this property free and clear? I'm settlement. If you just come back on Monday, we can all sit down together and then we'll see what we can work out. You see, right now we're expecting yes. We aren't aiming to go anyplace else. We're aiming to stay right here. But you can't stay here. We haven't any place to put you. You aren't showing us out in the night. We got rights. We got papers to prove whom and possessions. Nine-tenths to the law.  Herbert. No, sit here. You can't do... We'll just take the blue bedroom. That's the one we've always used. The blue bedroom isn't blue in there. We have guests coming. All right. We'll accommodate you by taking the front bedroom. Something like having a little house in the country is this. Nothing like having a little house in the country. The second act of January thaw in so's wedding or all how I'd like to be there for his birthday or then again maybe you think of old friends and wish you could see them. Well, the next best thing to being there in person is to send a hallmark card. That's because you can always find a hallmark card that says what you want to say just the way you want to say it.  And at the fine stores that feature hallmark cards you'll always find a large selection so you can choose just the right card for any special person any special occasion or any occasion made special by your thoughtfulness. You'll find too that the stores where you select your hallmark cards are such friendly places to shop because everyone there is thinking of someone else. So for birthdays, weddings, and get well cards or if you just want to send a friendly hello remember it's a hallmark card when you carry enough to send the very best. The Lionel Barrymore on the second act of January thaw starring Irene Dunn. All through the long weekend while they were trying to entertain their guests Rockwoods wondered about poking, examining, criticizing they slept in the gages bedroom ate the gages food and completely made themselves at home. The weekend was a perfect nightmare and the first thing Monday morning as soon as everyone had gone we phoned our lawyer Mr. Loomis. He drove out and right after lunch he went into the living room for a conference with the Rockwoods. Herbert and I waited anxiously for him. He was only with him a few minutes but it seemed like hours before he came out. Well, Mrs. Gage, I'm afraid the Rockwoods aren't interested in selling. You mean they just expect to take this house over after we put all our money in it? Do they think they're going to throw us out? Well, now the picture isn't quite as dark as that. They can't throw you out. They're papers that guarantees them any exclusive right to live here. In the eyes of the law, you have just as much right here as they have. Well, that's a big help. You mean we can all just settle down and be one big happy family? Well, temporarily at least, but that's impossible. Well, Mr. Gage, it's either that or move out. Well, we're certainly not moving out. We'll hold this fort if it takes all summer. That's right, Mrs. Gage.  What's that? What sounds like someone's moving the furniture upstairs? It certainly dismantles the house. Well, I guess it's joint tenants. They have a right to their own furniture, too. Well, this looks like the beginning of a long, beginning of a long, hard campaign. Life cut a heel in that stair carpet and almost had a bad fall. If you don't take that carpet up, you may have a damaged suit on your hand. They can't possibly toss this, but somehow they always did. Margie, do you know what the Rockwoods did while we were in town? They moved all my things out of the study and they've got an old kitchen stove in there and they're going to cook in there from now on. It can't go on like this. It was spring when those people arrived and now it's winter. And we're no closer to getting them out than we were in the beginning. The house is all jumbled up with furniture from rooms that the Rockwoods have taken over. The Rockwood chickens, the Rockwood cow, and the Rockwood horse have eaten up my garden. We have no place we can entertain anymore. The whole downstairs smells of cooking they do in your study. And I'd rather be back in a four-room apartment than live like this, Herbert. All right, Margie, that's all you feel. But if we give up, we'll be doing exactly what they want. I know we will. Oh, Herbert, there must be something we can do. Wait a minute. I'll pay a little visit to the town clerk this afternoon. The town clerk? Why? Well, I'd just like to take another look at the papers on this property. May I take these papers into the sheriff's office? Well, as long as you don't take them out of the building. Fang is showing just how it was subdivided. Now, here's the Rockwoods' claim. Emma had right, or have I made a mistake? Mm-hmm. Looks right to me, Miss Gage. I think I'd better take a ride out to the house with you and talk to the Rockwoods. You'd better revise her flaw in the flaw. What do you mean? She means that the Rockwoods are not fellow tenants after all, but trespassers. You're kidding. No, I'm not. It's all in the papers, but none of us thought to check them. Listen, Herbert, the power company divided this whole property up into parcels, and each parcel is numbered. And the parcel that the Rockwoods reserve the right to live on isn't the piece with the harster lot halfway down the hill. See, Albert, wait a minute. I thought if both parties made a mistake, it could always be corrected. As between the bodies, yes. But not to the prejudice of the third person who has purchased for value, which is your status in the case. Well, then, Sheriff, come on. See, that way at all. Well, I'd be glad to see the last of you with the shoes on the other foot. Well, put the bags in the wagon, Johnson. Let's get moving. Look, um, I've been thinking about this whole situation. Uh, where will you go now? Oh, we'll make out all right. We always have.  We've been thinking of it. Well, you know, um, we've made a very nice apartment over the garage, and if you like to stay there in the meantime... Oh, thanks. We only want what's coming to us. We don't want no charity. Well, it wouldn't be charity. You could sort of oversee the property, help with the garden and things like that until you've got going on your own. Well, what do you think, Jonathan? That wouldn't be charity. Would it? No. We'd be earning our way. All right, Miss Gage, as long as you insist. Do you insist, Miss Gage? Of course I insist. From now on, we're going to be just one big happy family. So the Rockwoods moved into the apartment. We put the house back to rights again, and all was almost as it had been before. Well, my study's a study again. Carpet's back on the stairs, got our own furniture bag where it belongs, and I'm back in my smoking jacket with a pint. A country squire again. Everything turned out pretty well after all, didn't it, darling? Mm-hmm. I noticed you were down helping Jonathan on his house this morning. Mm-hmm. And Matilda was up showing you how to make Piccala, wasn't she? Yes, she was. Mm-hmm. You know, the Rockwoods turned out to be very good neighbors after all. We're turning into good neighbors, too. I think you're right. You know, Herbert, they didn't just turn out to be good neighbors. And neither did we. This wonderful house showed us. Oh, Herbert, I do love this house. Like $14.92, an important everyday date, like your sister-in-law's anniversary or the date of your best friend's wedding or the birthday of your godchild. Yes, dates that upset us so when we forget them. Well, if you made a resolution this year of 1953 to remember all these dates, the fine stores that feature hallmark cards have a present for you, a present that makes it easy to be thoughtful all year long. It's a hallmark date book for 1953. With this handy, per-size calendar booklet, you can jot down under the appropriate dates all the occasions you want to remember. Then just check your hallmark date book every week. There's also room in front of the date book for names and addresses, and there are lists of birthstones and flowers for each month, as well as the type of gift to send each wedding year. And remember, you can get your hallmark date book as a gift from the fine store where you buy your hallmark cards as a token of their friendship. Here again is Lionel Barrymore. Irene, that was just plain delightful. Well, I thank you, Lionel. I'm delighted to start my year off with an appearance on the hallmark playhouse.  You're such a busy and versatile actress, comedian, dramatic star, singer. You're one of the best-looking gals I have, well... And yet, you still find time to be one of our most civic-minded citizens.  All of us in Hollywood are mighty proud of the honors you've earned for your civic activities. Well, thank you, Lionel. You know, I feel very strongly that, well, because we in Hollywood can reach so many fine people all over the country, it's in a way our duty to help in these nationwide causes. I personally consider it a very rewarding privilege. And, well, it's the friendly thing to do. Of course, I don't have to tell all of you on the hallmark playhouse how to be friendly, because that's exactly what hallmark cards help people do every day in the year. Oh, by the way, Lionel, I'd love to have one of those hallmark date books. Oh, that's a very easy wish to grant, I read. I'll see that you get one. Say, what's all this I hear about your growing money on trees? Well, that's just on the screen, unfortunately. It happens in my new film, It Grows on Trees. Oh, well, I'll certainly be looking forward to seeing it. And I'll be looking forward to listening to hallmark playhouse next Sunday. Who's your guest going to be? Our guest will be Ruth Hussie. And our story is a charming one by Mary Bard entitled Forty Yard. Our hallmark playhouse is every Sunday. Our producer-director is William Gay. Our music was composed and conducted by David Rose. And our script tonight was written by Gene Halloway. Until next Sunday then, this is Lionel Barrymore saying, good night. Hallmark cards that are sold only in stores that have been carefully selected to give you expert and friendly service. Remember a hallmark card when you carry it up to send the very best. This is Frank Goss saying, good night to you all until next week at this same time. When Hallmark Playhouse returns to present Ruth Hussie in Forty Yard by Mary Bard. And the week after that, Bellamy partridges big family starring Fred McMurray on the Hallmark Playhouse. This is the... This is KMBC, Kansas City, Missouri.