Hi everybody, this is Christian Buckley with another MVP Buzz Chat and I'm talking today with Kat. Hello. Hi, how are you doing? I'm doing well.  So, yeah, I'm Kat Breenan. I am a Microsoft solution specialist for a UK based Microsoft Gold partner. I recently got awarded Office Apps, Office 365 Access MVP. I'll include that in my title as well now. It's just so exciting. Thank you so much. But yeah, so I am based in Cardiff, but I'm from Edinburgh. So I always get picked up, especially from people in the UK. The accent doesn't really match where I live. That's because I am from Scotland, but I live in Wales. So I've travelled around a little bit, which is quite nice. In terms of what I do and the technology that I focus on, I love Microsoft Teams. That's my technology focus. Teams, Teams, now Viva. So obviously that is a big part of Teams as well. So speaking at lots of conferences, doing lots of blogs on Microsoft Viva, which is really, really exciting to have a new product to get your hands in and dig into, which is quite nice. And yeah, in terms of what I do, I get really involved in speaking at conferences, blogging. I'm on TikTok now. So if there's any TikTok fans out there. I know that there are a lot that are out on. You slowly see technology related, relevant TikToks. Not that there's, I mean, there's a lot of fun stuff that's just out there that's community building and personalities and that side of things. Are you doing anything work related for TikTok or is it more for fun? It's both. You can have fun when you're doing work stuff or technology focused stuff. So TikTok videos, check it out. It's collab with Kat. If you are interested in fun trends that are related to working in tech. I also do videos on tips and tricks on how to get into the tech community. When you're speaking at conferences, what should you do to prepare for your presentation? How to actually apply to speak at conferences? What's it like working in tech? What's the work life balance like? What's it like being a woman in tech? So it's a lot of that type of video. And the reason I started it was I love TikTok anyway, and I was always on it. And I thought, let's create my own space. And when I was first looking to get involved in the tech community, I didn't really know anybody in it. And I kind of reached out to some MVPs to ask questions about what you do and all of this stuff. But I found it so hard. I was like, where do you even start speaking at conferences? And how do you start presenting? And what do you post? And what do you search for? So I thought, let's create some videos to show people what I did. That's a lot of the purpose of where I started this series was to understand kind of the path to becoming an MVP. And for folks that watch any of them, you go watch a handful of these episodes and you start to see those patterns. So what would you say? First off, well, let me just back up one comment. So I'm about half Scottish. So my family, in fact, 16 generations come from Edinburgh. So in fact, on my mother's father's, my maternal grandfather's side, Richardson. And it was like 16 or 17 generations back all in Edinburgh. And the name was Rikerson and then changed it to Richardson. I don't know why. And then they didn't go anywhere for 15 generations until finally coming over to America. But anyway, I just want to throw that out there and I'll be over in that neck of the woods next summer. But my family is going to be renting a house over on the West Coast of Scotland for a month. And so I'm going to come, come see everybody over there. But anyway, no.  I mean, did you set out at the beginning of the path that you're doing things that somebody approached and said, hey, you should become an MVP? Is it something that you strove for? Or kind of what was, what set you on the path to becoming an MVP? So it was a little bit of both. I knew about it. The company that I worked for, we have an MVP who's been in the program. He's more dynamics focused and been in the program for a long time. So it was, I was kind of thinking, okay, let's look at what that is because people said, you know, oh, he's an MVP. It's always something that people introduced him as. And I thought, oh, what's that? So I wanted to find out more about what it was. I kind of knew what it meant that, you know, you put time in and you learn more about technology and didn't really understand it too much. And it was my boss as well who kind of said, oh, look, you know, we want to invest in getting some MVPs in our workplace. So there's something that we want to do. And I said, oh, look, I was looking into MVP. Why don't we, you know, why don't I look to find out more about it? So that's kind of where the initial idea came from. It was wanting to find out more. And yeah, my boss kind of mentioned it in passing as well. And one thing that I think I am is career driven. I kind of wanted to improve my career. I want to go into more of a, you know, technology or technical role. I did a couple of years ago and then did eventually, which is quite nice. And the first thing that I did was I reached out to MVPs. So I searched for MVPs, just Google them. And then said the messages on LinkedIn and Twitter to say, look, can I have a call with you, please, just to see what it's all about. It'd be really, really appreciated. And I'm sure that most of them were just angrily shunned you for reaching out to them. Nobody said no. Well, that's, that's a thing. It's, it's, I mean, that's a scary first step. Like even if you don't know them, if you've not interacted them, I mean, we've all been locked down for two years. You know, now, but you know, these are some of the most, most approachable people out in the community. And so I'd say like no fear, just reach out to an MVP. Definitely. Everyone is so friendly and everybody's there to share as an MVP, your job really is share your knowledge. That's what it's all about. And so if somebody new is approaching saying, can I have some of your knowledge? You're going to say yes. I mean, if you don't, there's, you know, maybe you don't have time. That's fair enough. But, you know, that's your, that's why you're an MVP. So every one of them are so friendly. And they all had a, you know, there was three or four of them. I had a call with them. There was somebody that I spoke to at Microsoft as well, who helped. He knew a couple of MVPs. He introduced me to some people. So I kind of just asked around. And they gave me some really great advice on what it means to be an MVP. Don't just, it's something to strive for. And it's great for the career, but it becomes a part of your life. So if it's not something that you're interested in doing in your spare time, it's probably not the right thing for you. And I thought, well, that's fine because, you know, I don't have any kids. I got a little dog. So what do I do in my spare time? Oh, don't ignore the dog though. Come on. I know. Hello, hello, Brucey. This is my baby. But anyway, I go off track. So that was the, that was a good starting point. Find out more because we had an MVP court, but it was, you know, find out what's happening today. New MVPs, try and speak to people who've just gone through the process. Like one of them told me about session eyes, the website, if you, if you want to start, and I didn't know that existed. You used more and more by events. Yeah. Exactly. That's how I apply to all of my speaking events. And it's what got me started with speaking at conferences. I wouldn't have known that existed. Also, do you, do you have abstracts? So I know that there are events that use session eyes for those that don't know what it allows you to go as a speaker and build a profile. But events can use it, then they go through and do like a call formal call for speakers. And where if you're already using the platform, have your profile there, you can go in and say, well, take these five abstracts or two abstracts that I want to submit and submit them to that event. You can even use it for groups for, for events that are not using session eyes for their events. You can still have your profile there that you can point people to your abstracts. Yeah, definitely. So you can basically turn on what if you've got a list of abstracts or topics that you cover, which ones do you want to show on your profile or not, and sort of things. If you have old ones that are outdated, you can just turn them off and keep it up to date. That was the really a great starting point. What I would also say, it was nerve wracking. You know, people will say, what communities are you in? And I wasn't in any communities because I didn't know what they were. It was, it was all new.  Are you, you know, getting involved in speaking at user groups? And I was, I was, I didn't know how to do that. How do I find a user group and how do I apply to speak at that? So I just started Googling things out of nowhere like teams, user groups and which did help. But what's probably helped more was I started a blog called collab with cat.com and it was sharing tips and tricks and Microsoft teams. This is something that I did anyway. And so I did tip, Friday tip videos for, you know, a little while on Office 365, just out of, you know, fun, post them on LinkedIn and things like that. So I changed that into a blog. And as soon as I started posting and sharing content, I got approached by people in the community. So they, you know, somebody actually approached me, Peter Rising, you might know who approached me and said, have you been nominated for MVP? Because you'd be a great candidate. People approached me to, you know, join a user group or present a certain event. And so that all started when I started putting content out there that was interesting to me. And so I thought, oh, this might be interesting to others. And that's when the floodgates opened. You know, something again, for people that are thinking about this and following a similar path is that so I'm on the board of our, my local user group. And sometimes we just struggle to find that we're that we generally have topics that we want covered. And then we go out looking for who can come and present on this thing that already set of users are really interested in hearing about. It would be, I mean, we do have people reach out occasionally and say, hey, I'd love to come and speak and we might look and say, well, we have this month and next month the topics but we don't have something set up for two months out. Could we book you for that in two months. And so that's again, people that are being proactive reaching out to the user groups. We'll we're happy to go and shape our topics around presenters with great subject matter that approach us is so much easier than trying to scatter and find somebody to speak for the for the event. Yeah, that's something that you should not be shy reach out to the user groups and say, hey, I present on this. You know, again, worst case they say look we're booked solid six months and there are user groups that are like that they're like we're booked so far in advance. We don't like to book them further out because the technology can change and we want to stay current on that.  I think as well in terms of finding those user groups. Where do you ask them. Twitter is a great place. So they've usually got a user group you usually got an account on Twitter. That post about the user group that you're doing you send them a message on Twitter, or even like using meetup so meetups are really good website for user groups and session eyes. Yeah, so that was what I struggled with. How do I find the user groups. So that's how I did it. I searched on Twitter meetup and session eyes are great websites to look at. Well you know that there's now now that you're an MVP. I mean that there's more opportunities that happen once you have that official status. For example, on Facebook and there's a number of huge communities like there are teams communities that have 10s of thousands of members and fast Facebook. But there is also a call for speakers group for MVPs. And so you can hear about events all over the world that you can also go and do so it it's one of those things where once you're in the know. You know that you can kind of get more plugged in and find other opportunities, which is another reason why if you're not an MVP to reach out and and befriend MVPs and. So I've had a number of that I've submitted people that have become MVPs. I have others that reach out and ask for formal mentoring around becoming an MVP. And, and I generally like mentoring and where that's where I, I know I'll give more time than just some advice one time.  Yeah, for one. And it can be a virtual know them I've known them online but we have regular interactions. But is that something that you're looking to do is to go now formally your mentor people. And I always thought I could never be a mentor. I don't know enough. It was that whole idea of shouldn't I have a mentor instead, but being involved. Yes, and yes, by the way. That's the great thing about the community is I'm a podcast host on cloud conversations and we always talk about this. And everybody says they feel the same way, even though I look at them and think oh my goodness you're like a great mentor this is you know but they feel the same that imposter syndrome of all you know. So the answer I guess is yes I would love to I'm looking to get involved in the stem ambassador program this year, which is going to be helping young people, particularly, you know, especially young women and young girls to get into technology encouraging them showing what it's like in my experience and I've kind of started talking about that a lot more on my TikTok videos and things like that to try and inspire some people to especially young women to look into a career in in tech or technology. So yeah, I'm looking to do that for the stem ambassador program but of course if there is anybody listening who just wants some help, please feel free to reach out because that's what I did and it definitely helped me so I'm want to pass it on pass it forward. Well, good to the question 42 is like so you mentioned like wanting to a couple years back like get move over into technology. What were you originally like do what was your degree in or what was your focus, prior to moving this direction. So my degree was documentary film and television. So, film and TV was my. Yeah, it was what I really liked is I like film I'm really into my movies, and I did that as a degree and then I did work for BBC crime watch roadshow for a little while, and it just wasn't for me, we'll say that. And I realized that film was really, I didn't have, there was no career option in it for me it was more of a hobby. And so then I started, I went to China for six months and taught English to four year olds. I worked for a charity so I had a complete non tech background I didn't even do it in school, and you know it was completely new. And I kind of fell into a graduate program, which put me in touch with my current company core about six years ago. And I joined as a customer success manager because I'd had customer service experience with similar thing. When I was in my customer success role I would do demonstrations of the products, so customers get value from it. And that was the bit I loved doing. And so I said to my boss, look, can I just do more of this stuff because I really like doing it. And he said yes, and was very supportive and said, okay, and there was workshops that came out. So we were delivering teams, you know, deep technical workshops how to deploy it and so on and I said I want to get into that. And so he did say, let's see how the first couple of workshops go with customers. I did the workshops, they turned out quite well. And then my role was changed from customer success manager to Microsoft solution specialist. Quite a few years ago now. And yeah, I have been doing that ever since and then getting more involved in compliance and now Viva and kind of expanding from there so totally non tech, I just asked for it because I really liked it. But that's a great, that's you kind of made like the point I was going to make is that, you know, what drives a lot of this for and not not becoming an MVP part of it but just move into this space is just a passion around the technology and having, you know, that direct involvement with customers and their stories and the pains that they're going through and understanding and then you having to go and figure out well what is the answer to that question that I keep hearing. And then once you have the answer sharing that out and solving this problem for so many other people, like that is a core to like the MVP pathway is finding what are those gaps those business gaps what are the outcomes that people expect. How can we better achieve that that outcome through the use of the technology, and then showcasing that demonstrating that helping people to match the nuances of their business and help them get more out of the technology that they're using. Yeah, it's look where I think most MVPs it's a consistent story of that that's what we are passionate about and it's exciting to see, you know, more people that kind of figure out that path than make their way over into the program. Well cat really appreciate you take the time to get to know you and learn about some of your stories so people want to find out more about you or get in touch with you what are the best ways to reach you. Probably LinkedIn and Twitter, so my Twitter handle is at greening cat. And LinkedIn is if you just search for cat greening I'll pop up as now an MVP in my title. And I do have my blog collab with cat.com my contact details are on there as well plus lots of tips and tricks on Microsoft teams. So just a little plug there if you want to check that out. She's on tiktok so and tiktok I'm trying to get everyone on tiktok that's my goal. Well thanks so much for taking the time to chat today. No worries it was a pleasure to be here.


Here's one of the biggest mistakes that a Christian can make. Magnifying the enemy's power and minimizing the Holy Spirit's power. Look, I understand that we are involved in spiritual war. Ephesians 6 makes that clear. The enemy does attack Christians. The enemy strategizes against Christians. We know this. But when we begin to teach things that magnify the enemy's power as if he's all-powerful or an equal to the power of the Holy Spirit, we make a big error. This produces fear. This produces legalistic approach to being free. This produces confusion, long-term bondage. We need to get back to the place where we understand our identity in Christ, our victory in him, and we need to understand the power of the Holy Spirit within us. Greater is he who is in me and he who is in the world. No matter what spirit is coming against you, there is no spirit more powerful than the Holy Spirit.


Hey, in this video I'm going to show you an exercise called Shortcut-O-Matic, and this is a great exercise to help you reduce stress by finding shortcuts in your life. All right, let's have a look. So my name is Jonathan Courtney from AJ & Smart, product designer and CEO, and in this video I'm going to show you how you can take one piece of paper and do a little one-person workshop just for yourself, and in this workshop you're going to be able to solve very critical life issues. Now obviously it's not going to solve all problems in your life, but what I am going to do is show you how to list challenges you're having in your life and how to have a systematic way to solve them. I use this exercise anytime I start to feel overwhelmed, and other people at AJ & Smart started to use it as well, so it's gotten some great results, and I'm going to show you exactly how to run it here. And if you're watching this video and any questions come up during it, just pop them in the comments, we answer everything. So to run Shortcut-O-Matic all you're going to need is one piece of paper in the US, it's letter paper in everywhere else, it's A4, and one normal pen, but if you like to get fancy like me and if you're maybe like a stationary nerd, you can bring loads of colors with you, you can bring some stamps, you can bring some like, I don't know, pens and stuff, I just like stationery so I'm a bit of a procrastinator. Okay let's get into it. Step one, take your piece of paper and fold it in half. There you go. Step two, just simply, I think I'm going to take a colored pen for this, just write Shortcut-O-Matic on the top. Step three, and I'm going to stop talking in steps because I'll forget the numbers, and also by the way there is an article, there's going to be a link in the description where you can read about how to do this exercise as well, so if I miss anything don't worry about it. So step three is ready to list out the challenges, and to do this we're going to split into three categories, it's going to be Work, Health and Life. So I'm going to write Work, Health and Life. Now I'm going to split those into three vertical categories.  Okay, so let me start with Work, and I'm going to list out a couple of things that have been irritating me or causing me trouble in Work. So sales calls, they've been stressing me out because, yeah, they've just been stressing me out. You don't need to go into detail about why they're stressing you out right now, just write down some things that are standing out as irritations. Okay, the podcast, okay, meetings outside the office, so I'm just going to write meetings, but I mean off-site meetings, it's irritating to travel. Going to write, I've been doing a lot of overtime recently. Okay, whatever, I can keep listing things out here, Work. Last thing I'm going to put in here is scheduling meetings, that's somehow also irritating, scheduling, I'm just going to put that in here. Oh, one last one, hiring. Hiring has been irritating me lately. Okay, health. What's up with health? I have not, I'm basically not going to the gym. Eating bad, actually. I've been drinking a little bit too much lately because I've been doing a lot of friend visits and a lot of traveling. Too much drink. So you can see it's really, you can write them whatever way you want. It doesn't matter right now. Okay, personal life, let me go here. So what am I going to say? No time with friends. I haven't really been spending enough time with my friends. Keeping the apartment clean. And I also have a lot of paperwork, like kind of financial tax paperwork that I haven't been doing. I'm just going to write personal finances. So basically once you're done, what you have is a couple of things and like a list of different things that are irritating you. Now the goal of Shark Chromatic is just to be a very quick exercise to slowly help you kind of make your life more simple and less stressful. We're not going to do all of these. In fact, we're just going to select one. And how you're going to select one is basically what's irritating you the most right now. What's taking up the most of your time, but in a negative way, or what's taking up the most of your headspace. Now, when I look at this list, right now, I'm going to have to say that it's the podcast. And why the podcast? Well, you're going to see soon because we're going to be listing out the challenges. But for me right now, the podcast has been very much an irritant. I love doing the podcast, but everything around it is causing me stress constantly. Okay, so I'm circling podcast here and podcast is what I want to deal with in this shortcut omatic. Okay, let's move on to the next main step. So people have started, there's like building going on right outside. So if you hear some drills and stuff, we can't do anything about it. All right, let's just keep going. Whatever. It doesn't matter. YouTube, right? So what I'm going to do now is I'm going to move to the second page. So I'm going to open up my shortcut omatic and I'm on page two. And what I'm going to write here on the top is just podcast because podcast, that's what I've selected as the thing that has irritated me. And what I'm going to write under this, and this is something I stole from Tim Ferriss. It's a really great statement. And it's going to be what would it look like if the podcast were easy or was easy? I don't even know what's the correct grammar there. What would the correct grammar for that be? Yeah. Is that, is that right? Okay. So podcast, what would it look like if the podcast were easy? So what I'm going to go into now is looking at a world where this is not stressing me out at all and how I'm going to do that is I'm going to write, so I'm going to write things in the format wouldn't have to. So WHT or as Irish people say, WHT. So I'm going to write WHT. So this is wouldn't have to. And so I'm writing these things, you know, if the podcast were easy, I wouldn't have to export the video. This takes ages and I have to wait around for like 30 minutes for it to work. So export video wouldn't have to export video. So I'm writing WHT export video. Next I'm writing, wouldn't WHT upload to YouTube?  WHT schedule calls with Jake. This takes a long time. Did you get it?  I'm like, wouldn't have to do video at all. I wouldn't have to think about it. Wouldn't have to do video at all, wouldn't have to. So you should think really, you know, what would it look like if the podcast were easy? Think as crazy as you possibly can. Wouldn't have to even do a podcast. How about that? So what if I what if I we just don't do a podcast anymore? That would make my life easier. It would. So I'm going to write that down. Wouldn't have to work on the San Francisco time zone. Wouldn't have to host it, whatever. I wouldn't have to do any research. Okay, so in this case right now, I've written down everything that in a world where the podcast was easy, these things would have to be true, right? And that for me, I mean, if I didn't even have to do the podcast, great, you know, then there'd be no stress for the podcast. Okay, but this is not really going to help me yet. But what it has done is given me an overview of the things that how the world would have to look for the podcast to be easy. So next step, we're going to stay on the same page. And what I'm going to do is I'm going to see how much time it would save me to actually do these things. So I'm going to sort of start writing how much time each of these things take or how much time I would save, depending on how you want to do it. And I'm also, so I'm basically going to give it a tag. It's going to be the amount of minutes and how annoying the actual thing is. Okay, so it's literally writing 20 minutes, very annoying, 10 minutes, kind of annoying. And if it's not annoying at all, I'm just not going to write it. I'll show you how that looks. Okay, so there you go. That's how that looks. And basically what I can do now is based on what the most annoying thing is or based on what's taking the most time or based on like what I'm really, really, really sick of. And that's really irritating me. I'm going to just mark that and say that's what I'm going to work on first. But in this exercise, that's the main thing I'm going to work on. So I'm going to say for me, the thing that irritates me the most, because it feels the most useless, now that I see it, it's exporting the video.  Okay, so exporting the video is what I've selected. Let's move to the next step. So here's what I'm doing on this page. What needs to be true for this world to exist where I don't have to export the video? What things would need to happen? So I'm just going to list out a few things that would need to happen.   And basically, I'm just going to think, okay, I wouldn't have to export the video. What sort of things would need to be true for that to happen? So let me let me give you some examples. So just don't do the video. Let's maybe not do YouTube. Get a dedicated podcasting computer for the office. Maybe that's something that because everything could be automatically set up and not on my own personal laptop. Leave the laptop in the office overnight. Maybe an assistant could come and export the video if I just had a dedicated laptop for a podcasting and just left that in the office. Instead of a video on YouTube, we just use like a still frame. So just like a still frame image instead of the video. Set up an auto save feature from the recording software to Dropbox and I just drop it onto Dropbox. Wait a second, why didn't I do that before? Okay, so that's also the interesting thing that you start to figure out. While you're doing this exercise, you might actually have an epiphany and go, wait a second, why am I doing it the long way around? Shortcut-O-Matic is about finding shortcuts. Actually, I should have said that at the start. Shortcut-O-Matic is about finding shortcuts in your life. We have to go back and do that. Okay, so what I'm going to do next is I'm going to choose one of these and try it out as an experiment and see if this really shortcuts my problem and makes my life easier when it comes to podcasting. And how I select this time is a bit more about gut feeling. It's a bit more about, okay, I'm just going to try this and I'm going to do like a two week experiment or a one week experiment. I'm just going to see if I still hate doing the podcast after that. So in this case, I'm going to choose, set up a way to save the recordings and automatically put them on Dropbox because that way I wouldn't really have to export it myself. It could just be dumped on Dropbox and then Callum or YouTube guy could just deal with it. Okay, so I'm going to choose that. So now, now that I've selected the thing I want to do to try to create a shortcut for myself, I'm going to write down on the final page the shortcut experiment. So the first thing I'm going to write here is, you know, how will I validate that this actually worked? So I'll, I'll say the validation check is after the next episode. So after the next episode, I'm going to see if this actually solved one of my big problems with the podcast. So I'm going to say after next episode, the experiment itself, I'm going to write down here what I'm actually going to do to make this happen. In this case, it's going to be invite Callum and Brittany to a shared Dropbox folder with me. Email them to explain that this is now where the files are going to be auto exported to. And what I'm finally going to do is set the save path in Ecamm call recorder, which I'm doing to make, which I'm using to make the videos, I'm going to set that path to automatically send to Dropbox. And there we go. That's basically it with shortcut automatic within just around 15 minutes. You're able to go from a fairly zoomed out vision of all the problems that you're having, all the things that are irritating you and down to a simple experiment that you can try over the next week, over the next two weeks, over the next two days.  So that's shortcut automatic. So thanks so much for watching this video. I'd love to hear in the comments what you thought of shortcut automatic or what things you're going to try to use it for or what you actually did use it for. I use it all the time and it's super useful. So I hope you like it. We'd love to get a like down below because that always helps other people to find the videos. And if you want to see more things like this from AJ and smart, we've got a free podcast out every Monday. It's called the product breakfast club in all podcast apps. We've got a Facebook group called innovation hackers where people are sharing different types of workshops and sharing different types of innovative links and creative things. It's great. We also have an Instagram page which is at AJ smart design and every single day we're showing you what it's like working at a creative agency behind the scenes. And of course, every week here on YouTube, we have a new video. So I hope you enjoy it. I hope this helped you. Thanks so much. Goodbye. So this looks a little bit like this. Can you tell that I'm not actually writing stuff that can basically help you solve any problems in your life?


Make videos to promote your business on YouTube. Okay, so you got a business and you want to promote it on YouTube, but what the heck do you do? Where do you start?  Well, in this video, I'm going to give you a list of things that you can do to promote your business on YouTube and we're starting right now. Hey, I'm JR Fisher. Thank you so much for joining me on my channel. I've been selling online since 2009. So millions of dollars are both digital and physical products and this channel is for you. This is where I share what I do with you so that you can get good results too. So if you have questions, comments, things that you want to know about, put it in the comment section below. I'll be happy to help you out. If there's a video, if there's an area that you want to see me do a video on, well, let me know and maybe I'll do a video for you. Don't forget, if you're new here, to subscribe and turn on the bell notifications. As soon as you hit the subscribe button, a bell will pop up. You want to click it and then click turn on all notifications. That way you'll know every time I do a video and you'll be notified when I go live. You'll be part of the Fisher family, the VIP group that knows about these videos before everybody else and you don't have to go searching for them. That's pretty cool stuff. I also have a link below, $97 course, but for watching this video, you can get it absolutely free. There is no credit card required. You just click and learn. So check that out. Now I started doing videos on YouTube probably five years ago and I did horrible, horrible. I mean, horrible. And why was that? Well, there's several reasons. I didn't do it correctly. The videos themselves, they weren't that good. They were too short. They were kind of, somebody called them salesy. They weren't helpful like they should be.  So my channel has evolved and in the past few months, my watch has gone up about seven, eight times than what it was before because I changed the path, okay? I changed what I was doing. So what I wanna do in this video is I wanna share these things with you so that if you're trying to promote your business on YouTube, you can get better results than I did in the beginning. Don't go back and watch some of my original ones, please. They're on this channel, but don't go back and watch them. Whatever you do, those are pretty embarrassing. I don't want you to see them. So what I'd like to do is first off, take some of the pressure off you. Some of the best performing channels on YouTube do not have a lot of production. They don't have the perfect lighting. They don't have high-end cameras. They don't have any of that stuff. It's more an honesty type thing. It's a connection with the audience. A lot of them are 14-year-old girls sitting in their bedroom with an iPhone shooting a video and they get huge audiences. So that tells you right there you don't have to have this high-end production. Now, a few things you do wanna have is you wanna have good lighting. They gotta be able to see you and you wanna have good audio. Audio's very, very important. But outside of that, everything else is kind of superfluous. You don't have to get real fancy to do it. So what I'm gonna do is give you a list of the kind of the way I went about it and what I finally figured out so that you can get the same results. Now, the first thing I'm gonna tell you to do is copy what works. It's so funny. We try to reinvent the wheel. We try to come up with all these ideas and things to do. When, in fact, all you have to do is go onto YouTube, find the videos that are covering a subject that you wanna cover. Find the ones and sort by the ones that you have the most views and do what they did. Really, it's that easy. And I don't mean copy it word for word, but at this point in YouTube, there's so many videos out there. And most people say, well, there's so many videos. There's no way you can succeed. That's not true. Or none of these new channels would do well. And a lot of them do very well. The truth is there's so much videos out there now that you can learn what to do and what not to do. So you wanna check out those videos that are getting a lot of views and see what they're doing. I mean, it's just really copy and success. Now, the next thing I'm gonna tell you is you gotta have the right keywords and you wanna put these keywords everywhere. The best tool to use is TubeBuddy. I'll put a link below. You can get a free account to TubeBuddy.  So that's a pretty good deal. So check out TubeBuddy below. Now these keywords, they need to be in the title, descriptions and tags on that particular video. If you don't have these keywords here, your videos can't get found. And that's something I didn't know in the beginning. I didn't care what the title was and I didn't put any descriptions and I didn't use tags. So obviously my videos couldn't get watched. So let's take an example. Let's say you're gonna do one that is how to plant tomatoes. So in the description, you wanna make sure that you put your URL in there. So you wanna put the link to your website because obviously you wanna drive them somewhere at some point. Now we do wanna keep them on YouTube as much as possible and that's what YouTube wants you to do too. But in the description, you can put your URL there and you may pose a question there like, do you wanna know how to plant tomatoes and make them grow like crazy or something like that? But those same keywords are there. And then in the tag, you wanna have in there plant tomatoes, how to plant tomatoes, all those keywords that you've picked up, you wanna put those in the tags. Now TubeBuddy will actually suggest tags for you that you can use. All you have to do is click and add them. In addition to that, they'll tell you which keywords rank higher. So you can pick the ones that rank higher and put them on your video. The other question is where do you get these keywords from? Well, with TubeBuddy, you can go to videos that are similar to you and you can actually look at their title and keywords and you can actually use some of the same keywords on your videos because the tool TubeBuddy will help you find all this. The next thing you're gonna wanna do is customize your channel. So important that you customize your channel so that when people go to your main channel, they can see a good banner there. It tells all about them. It'll have some links that go out to your information, your website, your downloads, whatever it is. And you can fill out that about information so they can learn something about you and your company. Make sure you customize it. We also wanna use multiple calls to action. Things like, please rate this video. You may wanna say on there, follow me on Twitter, follow me on Facebook, subscribe to my videos, visit my blog for more great videos. I even list some of my videos in the description so that as they're going through the description, they can just click on those links and stay on YouTube and even watch more. You're also gonna wanna embed your videos on your site so that people come into your site, we'll see videos there and they can watch them and get more watch time by doing that. You also want to ask them to post comments. Comments are so important, I'll ask you right now, please post a comment below. If you do that for me, I would really appreciate it. Now, the reason you wanna have these comments is because that is engagement. When YouTube sees that people are commenting, they know that these people wanna spend enough time to even type something on your video that there's some engagement going on. And the more engagement, the better, as far as YouTube is concerned, because they know that you've got that person involved. You can also do things like, say send my videos to your friends. Do me a favor, share this video with other people. Some people will actually share it. Matter of fact, I'll ask you right now, share this video with other people. In that way, I'll get more watch time and I really appreciate it. Now, let's talk about selling on your videos. I will tell you, I don't sell on my videos. And I don't think it's a good thing to do. I know some people will actually try that. I think the best you can hope for on your videos is to give somebody something for free and have them opt in and then follow up with email. So that's what I do. Like there's a free course down there, it's a $97 course, you can get absolutely free.  I'll tell you, most people will not buy something from you. You have to do a give before you take type thing. And you gotta give a lot on YouTube. You gotta give a lot of energy, you gotta do a lot of videos, you gotta give away a lot of freebies. And most of the people will never give you money, they just won't. But a small portion will and that's all you need because there's billions of views on YouTube.   Playlists are really important. And basically a playlist is something that is a particular subject within your subject. Like my particular channel is making money online, but I may have a playlist on doing SEO or I may have a playlist on selecting products. I may even do a series where there's two or three videos that are all linked together on the same subject and it's part one, part two, part three. And that way it gets people to watch more of my videos and I get more watch time and I have a higher chance of them subscribing, liking it, commenting, those type of things. But remember, people like social things. So make it social, you know, invite them to have their friends come to your channel, invite them to put their comments in there, invite them to contact you if they want more information. Make it social. Don't be the business and then the customer. Don't do that. Make it a social thing where you guys actually interact. And don't forget, you gotta promote, okay? You know, YouTube is a great platform and on its own, you're gonna get views there.  So by embedding your videos on your blog, that's really, really helpful. Email when you do a video, a link to that video to your entire list so people can go and watch it and ask the people on your list to share your videos with other people. Some of the people will actually do that and that will help you. You can also write an article about your video, post it in the forum and have a link going back to that video. Now you can post your video in LinkedIn, Facebook, Twitter, all those different places.  And lastly, just ask people to share your information. The more people you can get to share your information the better off you are. Now keep in mind, this is not gonna happen in a day or two. This is not gonna happen probably in a few months. It takes literally years to build up a really good YouTube channel but keep in mind the years are gonna pass anyhow. You might as well do something. And the good thing is it's there forever. If you do videos on Facebook, if you were to put a video there today and it's not a paid one, you just post a video there. If you don't have a huge, huge following your audience probably hardly anybody's ever gonna see that video. There is not. Facebook has no inclination to share your video with anybody because you understand the way Facebook makes money is through paid ads. Now if your video was a paid ad, yeah they're gonna show it to a lot of people but if it's not, you're just taking up ad space. On YouTube it's entirely different. The point there is that they run ads too but they run ads on videos.  So they have a vested interest in getting your video in front of a lot of people so they can make a lot of money.  It's the biggest platform. There are other platforms out there. You could use those other platforms. They work too but I have limited time so I wanna take the platform that is gonna get me the best bang for my buck and that's gonna be YouTube. I've seen tremendous growth this year and I'm saying the past few months because I changed the way I'm doing stuff. Some of the things I'm telling you about now I didn't do before. You know, I didn't even answer comments before. You gotta answer comments so important and when you answer the comments you also wanna respond with another question to get them to comment again. So if a person says, hey I like your video don't say G thanks, that's not good, okay? If the person says I like your video you wanna say I'm glad you enjoyed the video. What part did you think helped you the most? Was it A, B, or C and then list those different parts? Give them some choices. Don't just say what part did you like the best because they may not answer but if you give them several different choices they may answer back and they say well I really like B because it was simpler for me to do than A and C and then you say well that's great I really appreciate you let me know that I'll make more videos like that. Now what you've done is you've turned that one comment into four because they put a comment, you replied and asked a question, they commented again and then you replied to that. That's four comments off one.  So that's a basic overview how you can promote your business on YouTube. It's a free platform, I don't know how long it's gonna be free I couldn't tell you but right now it is, right now it's great, right now you gotta get started and don't let the time scare you that it's gonna take months or years because time's gonna pass anyhow you might as well do something. I hope you found this useful for your business I hope it's something that you can use and if so, comment below. Put a comment down there, right?  So that's pretty cool. Don't forget also I have that $97 course below, you can opt in for that, get it for free, no credit card required, just click and learn. If you haven't subscribed yet, come on, subscribe, just click the button. It's an easy thing to do, it's simple. Click that thumbs up, yay, or thumbs down if you didn't like it, let me know. Give me some feedback, give me some interaction. Don't forget, turn on notifications. The bell next to the subscribe button will pop up as soon as you click it, you'll see it. You don't see it now, but you will see it and then you're gonna turn on all notifications so that you're part of the Fisher family, the VIP group that gets notified every single time I do one of these videos. Thank you so much for listening and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of these videos there. Keep watching on my channel.


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