He was in a position where they asked the vet, you know, because what do we need to do with him? And he said, I'd put him down. You know, he had worked on the horse and he had seen him for quite a while. And, you know, they just didn't really have many options with him. So that's kind of what they concluded. And that's when they asked me about taking him. And anyways, yeah, he's having a good time. He's enjoying life. And, you know, that's what it's all about. Like, he's pretty young still. So he's got a long life ahead of him. You could say Pete and Amanda May have given new meaning to the term put out to pasture. The couple has created a nonprofit group called the Cutting Edge Retirement Foundation for horses in need of a caring home following show careers that ended from injury or old age. It all began four years ago when the Mace took in an abandoned pony. And the little pony was one that my brother and I had saved. She was left alone, had real long feet. We had to cut them off with the saw and that kind of deal and ended up having her for, what was it, 12 years. But we, long story short, we ended up taking in two more ponies. One was blind and the other one had feet similar to the one that we'd cut off. And that was when I was like, well, we should just make this official and try to get help taking care of more of these guys. So I don't think we're gonna whack it open. So he's got a shoeball. Once word got out, Pete and Amanda found her in for almost 30 horses, many of which suffer from various lameness and health issues. As a master farrier, Pete is well equipped to rehab and care for the horses. But he also gets expert help from two vets, Dr. Charlie Buchanan and Dr. Scott Strassnider from the Brazos Valley Equine Hospital. The pair donate their time, vaccinations and drugs to the foundation. We just kind of got involved just by being around, I guess, being available. And then just continue on the work on the horses as they got out of their career as an athlete, moved on to, I guess, a better life now and where they are, just make sure that their quality of life is good as they go through retirement. Excellent cause. Really nice to be a part of a group that thinks about the horse past their athletic career. So being partnered with Charlie, I've been able to see quite a few horses be passed along to another career. A lot of the horses have, not really career ending injuries, but just like any professional athlete, right? They'll get arthritis and they have injuries that affect their career and as they age, those injuries progress and become worse. And then if you don't attend to them, they can become worse. And then you get secondary health problems because they're stressed because they're not healthy and they're lame, chronic pain cause a lot of problems and get ulcers. So if you can address the arthritis in the working sports injuries, you can avoid the secondary complications of medical issues and the quality of life of those horses is a lot better. You know, the benefit of this program is Pete's a great fairy, a great horse shiver. And a lot of the problems they have can be addressed with proper shooing and that makes a huge difference on the soundness of those horses and the chronic injuries. Well, we've got Spooky's Cat Mandu, which a lot of people know him. I believe he earned almost $170,000. We have Widow's Peak, which he won the non-pro Superstakes with Becky Clark. We had Duel and Jules, he passed away, but he had earned over $200,000 and he was a reserve fertility champion. We got old Pudge out there, he's a world champion calf horse. Yeah, he's got knees that big, you know? So it's neat having different things to work with and different injuries to maintain because it just, well, it helps my knowledge and I'm able to experiment a little bit if something's not working I can make adjustments and kind of find what works for each horse as an individual. The Mays use most of their 23 acres to accommodate the horses. A friend lets them use another 20 acres down the road, but they still cannot keep up with demand. So they started an adoption program to continue helping more horses. The numbers grew so fast and we realized that we had several horses that were low enough maintenance and that could be good horses for other people either as a companion horse or a yard ornament or even a trail horse or something for the kids to ride. So that's when we started to look into adopting some out and we've been successful there. We've had some great people adopt some of the horses and they've gone on. It's almost a completion of the process because with the number of horses we have here we can't give them as much individual attention as someone who adopts them. After donating some hay to the retirement foundation, dog trainers Pat and Kim Surio decided they had some acres to spare and a horse that needed some company. I feel strongly that horses shouldn't be alone and so he was just kind of miserable. He had always had friends and unfortunately his one buddy collicked and died last year. So he just kind of moped around for a while and we felt like getting him a friend would be really beneficial to him. And we were in a position with our property that we had and we could accommodate having more head of horse on the property. So it just seemed like a natural fit. Our Frankie needed a buddy and we came here looking for a buddy and we ended up leaving with three which is fantastic and I wish we could take more. So how did one turn into three? You fell in love with three horses? Absolutely, we came here looking for one for a pasture mate and then I thought to myself oh she's not gonna let me get away with just getting one. So I figured out I had my head we're gonna get two and then we kind of had two that we were looking at and then I saw another one that I really liked and I'm like well if we're getting two we might as well get three. So and then I'm like okay well maybe that's three is good for now and we left with three and we just absolutely love them. How does it make you guys feel knowing that you've given three horses a good home? I can't see coming down our drive and not having them there. I can't imagine life without it. It's been a win-win. It's like they see us as them helping them out but they've helped us out. They've made our lives better. It's a little overwhelming sometimes just trying to get it all done but it's really a great feeling at the end of the day and like I develop a relationship with these horses over the years whether I'm working on them in the barns or they're living here so it's oh no you just get attached to them and you get ones that are your favorites and it's really, it's nice to see them be able to be horses and live that kind of life you know. Pete and Amanda say they wouldn't have been able to operate the foundation without outside support and they welcome any donations of cash, feed or medical supplies or interest in adopting a horse.


Welcome to this hangout by the way and yeah we have a few questions posted already by a couple of folks but if there are any live questions we can take those and then we can go to the questions posted on the DPS page. I have a question. Can you hear me? Yeah, yeah. You can. Awesome. Good morning. Good morning. Good morning. So, I don't know, website in Ahmedabad and it's flex time. It's basically a movie show timing website. So when someone searches like queries like movies in, movies in Ahmedabad show timings in Ahmedabad, right? So now Google has come up with the cards where they automatically show the timings. Let me write guys. Features. Yeah, yeah. Features and effects. Yes. So now what has changed in the past six months is I started providing the timings and if someone clicks on the timing, it directs to the book my show website. Okay. Right. Yeah. Got it. So we just want to understand that me being a competitor to those websites, I mean first of how this works, how this engagement is working with you and the book my show is it something like of an agreement? Second, if a competitor or a second website would like to take advantage of this feature, how can we do it? Okay. So basically there's no agreement as such to show a particular results from a particular website. So this happens dynamically. We can show features and pets from any of the results that appear on the first page of the 10 links, for example. And this may not necessarily come from again the first result. And this can come from any of the results. What you can do is if you can mark up your content, whatever is markable and then ensure that it is good quality and then, you know, it is very dynamic. I mean, there is no whitelist sites, for example, from which we pick the snippets from and it may differ from query to query to user to user from time to time. Whatever we think is relevant for a user, whatever you or she is searching, whatever we see fit, we just show those snippets. So if I mark up my website well and make it absolutely clean, we have a chance of also getting or taking advantage of that snippet. Is that what you're saying? Of course, you do have a chance just like how much chance you may have for ranking for that content, for example, right? So it is not a guarantee when you mark your content up. But it's not a guarantee that we will pick from you because there are several website marking up the content. So just like how ranking works, we look at various factors to determine like for that user, for that query, what results we need to show. Similarly, we decide in similar ways to go with the feature snippets as well. All right. Thank you. That's welcome. Okay. I have a question. Can I ask? Yeah, go ahead. Go ahead. Okay. See, we recently migrated our website to HTTPS, okay? So the problem what we have seen is that like our AdSense revenue, like we almost saw a dip almost like 30 to 40 percent. And another thing is that though our traffic, we saw a slight dip in our traffic. But although it came back like how it was normal, but our AdSense revenue, we see a dip in AdSense revenue. So I just wanted to understand like because I was just googling like even my team was googling what is the problem. So most of the people have highlighted this like when you shift your website to HTTPS even they notice this dip in AdSense revenue. So should we shift it back like or what would you recommend like because there has been some talks that from January onwards that Google will put a notification saying that this website is not safe. I don't know how true it is. So that was the main reason why we migrated our website to HTTPS. And it's not an e-commerce website. It is basically a news blog kind of thing. So what would you recommend? From our side, we definitely recommend keeping the HTTPS because so pretty much we expect most of the websites to go secure and we've been pushing for HTTPS quite some time, purely because all of your users' data will stay secure. And that's the reason why we've even announced HTTPS as a minor ranking signal. So I would keep HTTPS and figure out like where exactly you're losing your AdSense revenue. Maybe you can speak to AdSense on the forums and ask them like from an AdSense perspective, what's the problem with HTTPS and maybe fix that. But removing HTTPS is definitely not the solution. I wanted to clarify, of course, I got the information that you need to speak to AdSense course or AdSense thing because we're not experts in that. As to what could be happening there. What you heard about Google taking action against sites that are not secure starting January, that is not true. Of course, it is one of the things to look at when you rank sites because we want to give people experience to secure. But it is kind of one of those small things. So even if our website doesn't serve any e-commerce related stuff, would you still recommend us to still stick with HTTPS because we are basically into news slash, what is that? News slash blog kind of website. Sure. So what kind of website do you have? I'll mute you for a moment and then you can unmute. Okay, great. Thank you because there was some echo. Okay. So when you want to speak, please unmute yourself and then you can. So yeah, I mean, as to what type of content you have, what type of website you have, HTTPS is still recommended because it is not just about taking user data on your website when that kind of protection is needed. But any user accessing your website, for example, if your website is not secure, then that user can be tracked down to as to what articles they are reading, what kind of websites they are visiting and stuff like that by anybody who is sniffing on their network. So irrespective of what kind of website you have, even if you have a plain blog, it is highly recommended that you have HTTPS on. Thank you. Thank you. I have one more question. Can I go ahead? Okay. So recently Google shared with us that now they are moving to mobile first index, right? So and this means that for the websites, which has a little different content than a desktop, they need to take some actions. Okay. So with respect to that, I have a very specific question. I have a different website. So one is a mobile desktop version that's Flix Time. And another one is a mobile like m.flixtime. Now the content on both of the websites, there is only marginal difference, like only 10% or say 5% of the difference in the content of the desktop website that's been serving and the mobile website that's been serving. So do you think the change will impact my website's ranking? Okay. So the thing with mobile first indexing is that, of course, we are, I mean, this is an experiment we are doing right now. It is not implemented as such across search. And we are using like basically on the very few websites, I mean, a portion of the search we are experimenting this with. And based on how this goes and based on our learnings, we will take this further. So that's the first thing. And the second thing is whenever it may happen, of course, we will prioritize indexing mobile pages than we do desktop pages. However, it doesn't mean that we are going to ignore desktop pages altogether. We want to give, I mean, equal experience to users from mobile and from desktop, wherever they're coming from. So, but of course, I mean, if your content is, I mean, if you're serving lesser content on your mobile pages, then we would definitely recommend you that make those pages fuller. But if the difference is like very minor, ignorable, I don't think there is really so much for you to worry about. If the content, I mean, if it is a significant difference, then you may have to think about how you can provide all the content on your mobile devices definitely. But as I said, I mean, this is still in the experiment phase. This is not implemented across the index.  We still have time, you know? So yeah, I mean, there are some guidelines we have posted on our blog. You can go through those guidelines as well. And then we will continue to post updates as we have. Yeah, all right. Thank you. Thank you so much. Just make sure, like from your mobile pages side, you can look in Search Console if there are any URL redirects or any problematic things with your mobile page so that users are not facing any issues with your website on mobile. Like in terms of user experience or speed also. So because those things will be more important because we're trying to provide as good an experience on mobile as desktop. So you'd want to make sure the page is loaded quickly and there's no bad redirects or anything of that sort. Thank you. Mahesh, can I ask you a question? Yeah, go ahead. So we just have some questions in the chat. So we'll take the first question from Pitambar and then from Manuel. OK. OK, first question from Pitambar. We have an e-commerce site for that how to choose new and unique keywords because all the best keywords gather top sites like Amazon Flipkart. OK, Pitambar. So it's not about choosing keywords. It's more about what kind of content are you providing that's useful to your users that others aren't providing. So this is pretty much like this is less SEO and pretty much any content provider's advice. Just make sure whatever content you have on your website that's useful for the person who's visiting your website. Like if I have to say it in one sentence, that's pretty much it. So less about keywords and more about whatever content you're providing, make sure that's useful and slowly the ranking will come. And it doesn't happen at once. You just have to build it as time goes. Sorry if this is vague, but that's pretty much it. One thing you can also do is look in your Search Console, Search Analytics page and see what type of keywords people are typing in search to get to your pages. And that may give you some hints as to what your pages are relevant for and things like that. I think Google Search Trends would be useful then, Search Console. Yes, Search Trends and Search Console. We have a question from Manuel. OK, can I ask? Yeah, go ahead. Thank you. Well, actually, a couple of questions with just let me know if I have time. One is about type of pages. They are part of a blog, but a specific type of pages, they get updated frequently because they get new information. And I have them, so things like next year there will be different things, new models, new versions. And what happens is that in Google's research results always appears the creation date of the page. So I wonder if it is possible to somehow hint Google to show the last update so the page does not look whole because the page is being frequently updated or at least made it not show any data at all because it's misleading to show the original creation date. Yeah, there is definitely way to tell Google that the content is updated. So there is some meta text that you can use. We will post a link to that resource after this hangout on the event page. So you can access that. There is definitely way, and Google definitely considers those things. There are a couple of ways you can do that through HTTP headers or through the HTML meta text, basically. Yeah. Yes, I'm already using the last modified header to show the last update, but still not working. I also used the schema article, date modified, and also with the date. Yeah. So I wonder if it's been wrong. Yeah, sometimes if you have more than one date on your page, there could be, I mean, Google may not be able to pick the right date sometimes. So I mean, if you are having difficulty with this, the best thing to do, I mean, to debug is to, if you could post this in our forums, then we can take a closer look at that and answer the question. However, yeah. One thing I want to point out is sometimes there could be issues on our side. So if it's not like a long issue, but if it comes in once in a while, it could be an issue on our side also. So if you just post it on the forums, if there's an ongoing issue that's problematic with the dates, then we can just inform you. So because you don't have to worry that something is wrong on your side. Yeah. I posted it in the webmaster center forums. I don't know if you have different forums for me. No, no, that doesn't work. Yeah, well, unfortunately, not many people posted, but a good response. So if I can send you a link for you to show what is going on, that would be great. Thank you. OK. Later, if I have time, I also would like to ask you about embedding videos in YouTube. Can I ask now, or wait for my turn later? YouTube, on YouTube or search? Because if it's on YouTube, we probably may not know that. No, I mean, I have pages that publish Hangouts, and I would like them to be listed as pages, because the pages have the transcripts and other details that will not appear on YouTube. The YouTube is just a step for those that would like to subscribe. So when I search for pages, it appears on web, but for videos, it always appears on YouTube, never the page on which I displayed the video with all the details, with the transcripts, the show notes, and so on. We have a unique URL for the particular page and the title and description and all that separately for that particular page, because I'd recommend setting up a video site map and having proper titles and descriptions and thumbnails and everything for the particular page, because if you want to index images and videos, we need proper titles and descriptions. If we don't get that for a particular video, we'll probably not index that as a separate page. So it will show up in search results, but it may not show up in video results. So I'd recommend having unique URLs for each of those video pages and setting up proper titles and descriptions. Like you can go to our Help Center page and we have detailed information on how to get your videos indexed in search. So primarily, what I see is this thing is make that video the primary content of that page. So for example, if you have that video embedded on a page and then you have a lot of unrelated content, which could be primary content of that page, then there are chances that this may not appear in the video results. But if you make a dedicated page for that video and then you have the title and the description and everything and probably comments and stuff like that, where this video is the primary content of that page, then your chances increases of that video appearing in video results. I'd say best to go through the instructions like how to index videos in our Help Center. Like, depending on the video. Yes, I have the site, video site maps in the past, but I used the old YouTube API. It was not working anymore. So I have to redo that. I'll submit the video site map and see how it goes. Thanks. We'll move on to the next question from Neeraj. Yeah, Ashish. Yeah, go ahead. Ashish, actually right now I just, I am very close to do site move for a good traffic website basically. But the problem is that blog section of my existing website will remain the same. Sorry, sorry. Can you repeat that? Actually, I am just going to make site move, but a part of this site will remain existing. OK. Blog is in sub folder for now and we are not having any plan to migrate blog too. So the problem that I am facing is when I went through all Google Help Center and all documents, I just came to know that CSS, JavaScript, file images should also be redirected to a new website. OK. In such case, one thing was how to behave with JavaScript and CSS files. Should I redirect? Should I just leave them? Because I am still running blog in the same URL that it is currently. And the second thing was in Search Console, do I need to make change of address because blog will still remain on the same URL? I'd recommend doing change of address still because most of your content is moving. But because your blog will still stay the same, I don't think that would be affected. But this is definitely not a regular case. So you can just test and see if after you do a change of address, if your blog pages are still ranking the same or if there's any difference. I don't think there would be any difference because for those particular pages, we won't see any respective pages in the new site. So we still cut pages as canonicals. So I don't think there should be any issue for those particular, like the blog pages. But for the remaining site, I'd definitely recommend doing a change of address. And watch for JavaScript and CSS folder. If I redirect to new website, obviously, if there is any location in my existing blog, then it might affect them. So I ask you, when you are moving the website, yeah, so when you're moving this website, by the way, your blog, is it on a subdomain or a subdirector? Subfolder slash blog, yes. Okay, okay. So as for moving, redirecting your scripts, I think if they are still being used by your blog, then one thing you can do is create copies of these and then post it on your new website. And then on the new website pages, link to these resources instead of linking them back to the old website. Do you get it? Okay, so it means that I have to create a copy of JavaScript and CSS folder in new domain and link this new location and just disconnect it from old website. Absolutely, because you're not considering your JavaScript and CSS files, for there is no value attached to your pages, in terms of page rank and other things. So you can just make a copy of these things in this particular situation and then host it separately and then from the new website link to these resources and keep the old resources as is on your old website, on the blog. Okay, thanks. Because I was just going to do this, it was very good that I just cleared this video. Okay. Hello, can I ask? Go ahead. Hi, Google recently changes its news article scheme on that page for a developed Google guideline and for the new changes showing that we have to mention only a headline and image URL on news article scheme for non-AMP pages. And we have to mention all the entities for AMP pages, like logo, publisher, description. So I just want to know that it is mentioned that it is ignored by Google. So Google will ignore if we mention all the entities on non-AMP pages or we have to ignore. Okay, so I think this is specific to Google news guidelines, which may not be very aware of, but in general, when you have markup more than what Google recommends, then Google basically ignores it. It is not that it's going to affect you negatively in any way. So you are free to have markup if it is being used by other bots or other things that you have, that you're using or your users may be using, but it is not going to affect you in a negative way. Unless, for example, if you have heavy markup that is absolutely not being used by anybody, but that is slowing down your page and things like that, then as a consequence of that, you may see some effect in search. But otherwise, if those are not the issues, then just the markup itself is not going to affect. Okay, I'll just ask one question. Regarding, is there any hangout value for news specific guidelines only so that it will be good for me to ask more questions? So as far as I'm aware of, there is no idea, but maybe you can check with the product forums in news. News product forums. Yeah, it's the best thing right now to do is to post in their forum. We have a forum for news as well on support.google.com. So if you could post there and ask probably if they have, then you may be able to again. Okay, thank you. Great, welcome. All right, let's move on to the next. So we'll take a question from the webmasters page. So it's from Vibeb. He's asking if infinite, I have infinite scrolling on my mobile page and how does the Google mobile first indexing changes? I think from infinite scrolling perspective, like if your mobile site previously was ranking, Google was indexing your mobile site previously too. So if it was like indexing the page properly previously, like I don't see why there should be any change now. So if you've set up pagination and everything properly and set up like HTML, push state, we'll recognize that. So I think at least if it was like being indexed properly previously, I don't see any big change. Yeah, so one thing to note here, what Asish mentioned is having all parts of that content available in a paginated form, right? So for example, if you just have infinite scrolling on your mobile website and then there is no way to access that pieces of content that load on user action by a unique URL, then there are chances that Google may not discover those pages, that content. So what you can do is in fact, I think we also have an example made by John Mueller on this particular thing and some details as well that we have in a blog post. We will share those things as well after this hangout. You can go through that. Basically, what we are suggesting is besides providing this infinite scrolling, also provide this content in a paginated form that can be accessed with unique URLs. Make sure that there is no duplicate in between those. But just like how pagination works, if you could provide a feature like that as well, then Google will be able to crawl your pages and there should be no problems. What is the limit of scrolling down for Google? Any specific, how much it will crawl and after which point it will leave? So as I said, Google is basically not scrolling your page, but it is relying on the paginated URLs that you're providing. So for example, if you have 100 products listed on one page, which is infinite scroll, you can divide it into like 10 pages, for example, 10 products per page and then you give 10 pages in the series and Google will be able to crawl all those 10 pages. And I'm not aware if there is any limit on this. I don't think there is a limit on the number of pages you can provide. Yes, but unless you're providing a correct pagination, just like how you do pagination, you know, link rel tags for pagination next and previous. Yeah, similarly, if you could provide that, then Google should be able to do that. We have a question in the chat. Google console has the keywords that are visible. They are all in the highly competition. If you search from US keywords, then my website is very far back and some of the keywords are not there. I want to answer this. So Pitambar has asked us that the keywords that are visible in the search console are highly competitive keywords. And if we search from US keywords, then my... I think this is a... That is from that keyword. That is from the US. If we search from that keyword, then my website is very far back and some of the keywords are not there. Okay, Pitambar, so this is a very subjective question. This is the answer. It depends on the factors that we rank on the site. As I have told you many times, we look at more than 200 factors before we rank on any site. So this also happens when a person types a keyword, we look at which website will be more relevant for that person. And in that time, we look at many other things. What you have to do here is look at the content and if you use social media, then popularize your website. Increase user engagement on your website. And if you can add more content on your website, then expand your content to corpora. These are some things that you can do so that your website can be recognized by your users. And users can start getting value from it. So it can be possible that your website will start getting more ranked for some keywords. One more thing. I just wanted to share. The keywords that you are looking at have some other rankings on other countries. So this is why I am looking at Search Console. When we check it manually on India, this is why it is coming up in Search Console. It is possible. Neeraj has told a very good point. Ranking is very dynamic. When you search your website for a keyword, then it is possible that you are not looking at your website. But it is possible that your website is showing it to other people. Because of this, you can see these pages in Search Console. And the CTR on it, if it shows you some value, it means that some people have seen your results. And they have clicked on it and also visited your website. So as we said, it is very dynamic. So you can watch it on your Search Console to see how your keywords are performing. And as the analytics software, Google Analytics, you can also use this software. So what is your user's behavior on your website? What keywords are you discovering? Where are you coming from? By doing research like this, you can implement any of your insights. Okay. We will see if we can pick some questions from the YouTube live event. Sorry about this. Okay, we have a question from the theorist. I have a Pond site and most of the Pond sites we use 480 protocol because we have videos in iFrames. This shouldn't negatively affect rankings, does it? So I think ideally we would want videos indexed on the page and not on iFrames. Because technically we would index that page but iFrames I would not recommend having iFrame content. If you want to index that under that particular URL then I would not recommend having it. The theorist you are on the event, do you have any follow up questions for that? Okay, we just take the next question. I have a website for Sydney for sorry, this is a question from Dharma. I have a website for Sydney for local services. There are more than 500 suburbs in Sydney so how can I cover all the suburbs locations? That sounds like I'm not sure if it's a logistical question or a search question but if you are asking in terms of search meaning how can you cover all those locations under maybe one URL or something, I wouldn't recommend that. If you have a listing for one particular local I don't know local business or something just make sure you have listing in a unique URL because if someone is searching for that particular listing we would like to show content from that just for that particular page. Doesn't make sense to bombard all the listings on a single page and not have these listings in separate unique pages. So if you have some unique content that can add real value to local users then you can create individual pages for these suburbs and basically start with thinking about your users what could be the best thing for them. Is a search engine best for them to look for things in their localities or individual pages with navigational links, what is good for them how things usually happen in your niche for example, what are other websites doing, what is user behavior, what do users prefer and things like that you can basically do a little bit research on this side because as Ashish mentioned this may search should not be a starting point for you to think about this it should be your users basically. Okay I missed the follow question so he was asking should I have multiple sites subdomains or should I use different content for each location. So one I think it's fine if you want to use multiple sites or subdomains but different content is definitely necessary because we've been seeing this problem for quite some time so what we are seeing is you have one service let's say you have a service called house cleaning services and you basically have like for each suburb you have 100 different pages but the content about cleaning services is same on all those 100 different pages that doesn't make any sense right why would users want to see the same content on all those pages so what I'd recommend is you can have like the cleaning services content on one page and the listings separately but like don't duplicate the same content on all those pages because that wouldn't make any sense and it's also like it's not useful for the users too so I'd recommend like for each local page if you have any unique information for that local page like instead of saying just cleaning or something if you have any I wouldn't think there's like you know big difference between one suburb to suburb for like unique information so I'd just recommend just have suburb information in those pages but like don't create duplicate content for some of the like you know core content like whatever service you're providing have that in one page don't repeat that in all the suburb and local pages we have a question from Rohil Raj we have footer links from 200 plus client sites and all of them do follow which is happening in the last two years because they're NISCN's with SEO and now I've added nofollow tags submitted to server files for all the improvements currently we're ranking out of 20 plus pages for everything so how much time it takes to show the result in Google server so honestly footer links are not necessarily bad so if it's relevant like say if you've provided a particular service for a client and if you're clearly mentioning that and it's not like you know you're not spamming the same link on all those pages sorry I mean if you're not spamming like different kinds of links on all pages I would think it's fine like as long as it's relevant I think the link is generally fine so you shouldn't really need to worry about like adding disavows and so on because again what we don't want is links that just focus on manipulating services if it's like a relevant link then it's totally fine so I'd say like I mean this is the problem sometimes people are not sure about like if something is affecting their site and sometimes like you could harm your website by like completely like no following all the links on your page and so on so sometimes it could actually be negative to you so if you I'd say like if you have questions about like 10 different types of links on your page and you just want to understand like which could be something that simply for search engines or which could be something that users find value in I'd say like just post it on the product forum and people can chip in and then you can get a better idea on if some if you should actually no follow something or you can actually keep the link I hope that makes sense okay I have one question yeah go ahead go ahead yeah see the thing is that let's say that if I made a post on number first okay and after 10 days I didn't update on the post so what is the best way to tell Google see hey Google we have updated this thing is it like should I change the date to the latest let's say that if I did it update on number 10 should I should I change the date to number 10 like what is the best way to tell Google but the actual post was I did on number first like if there was a change you can always use last modified header tags hgb header tags so I'd say that's a good option yeah there's something called last last modified date so basically this is to tell Google or any other board that this page has been updated it's on so and so date so either you can do this in your meta tags or to HTTP headers I'll basically I'll find that article out and then post in the comments so that you can take a look and then implement it exactly how it is but of course as you mentioned if there are updates then it is a good practice but if there are no updates if you just want to update this to make it appear as a fresh content that may not be a good idea Ashish Ashish actually Arjun Singh has been pinging me that we last my question and I have added his question here also I will take that question from you so his question is I reference some of the top other iterative links in my blog post for example support.google.com but I use nofollow on all external links so do I am I missing on any SEO advantages for example so again sometimes nofollow can be bad because if the link is relevant I don't see why you should nofollow it so only for links that you are either selling so if someone asks you to sponsor sorry if they sponsor some article on your page and if they want a link back to their website that is something we don't that is something that could be perceived as trying to manipulate search engines so we don't want those links but if you as a content creator if you are writing an article and if you are linking to relevant sources I don't see any reason for you to nofollow those those particular links because in fact that's how many times Google crawls the web because we find someone creating content and then linking to legit sources so if you have a good if you think those links are relevant and if you believe that those links are not for manipulating search engines and rankings and just for your users then I don't see any reason why you should nofollow those yeah but in his case it is default CMS settings so he wants to say that all links will be nofollow so will it harm me until I just rectify this or work on this I mean you can always like check change the setting right so as far as the concern about what happens if I have all my links nofollow external links right so it is it is not going to affect your ranking as such if you nofollow all the links that is not going to affect you but what I see was suggesting is it is not a good practice to nofollow everything all the links right so if you can do that and generally as I see was mentioning the CMS is would have an option where you say okay and all links are actually primarily nofollowed a primary not nofollowed and you can selectively follow links that setting can be made if you are able to do that that will be great but if your concern is like okay I want to keep it like this meaning nofollowing all the links by default will it harm me actually no so I am talking about page experts again although it comes not like it is based only on links or anything of that sort it could like multiple factors involved even backlinks are also involved so like on page links I would say if you can like on page links it shouldn't affect too much and if you can like nofollow those please do and I am not sure if the setting on your CMS is also for the navigation of links and internal links that you have so I think the best thing to do here is to not have an ideal situation do not nofollow everything by default only the links that you think should be nofollowed per Google's quality guidelines you can nofollow those links and all the rest of the links internal and external you can just leave them as followed and also regarding like if you want to generally if you want Google to perceive your page as on a particular information source I'd say like beyond links and so on like content is the key like content is the biggest piece as long as the content is like really good like if you nofollow like the other things are minor we can take questions from the YouTube guidelines so it's a question from Archana my website has product pages they cannot be different from same product pages of some other website like iPhone 7 will is there like is such duplicacy so if you have the same product page as like one on Amazon so let's say you have a product listing on Amazon and like if you have the same content on your website also like I would ask you what do you think is the difference on Amazon they can actually buy that but on your page even if they click on it they still have to go back to Amazon so what other like unique information are you providing because we wouldn't want to like rank both pages right because users will be getting the same content in both listings so that is not something that we want we'd want like to provide other unique content in that from your page so I'd say if you have like same product listing pages try and like add something more beneficial to users obviously you can't change the product listing from your site but you can definitely add more add like you know that particular product and then you can like ask your readers to add their reviews of that particular product and so on or you can like you know if you have that product with you or if you are selling that product by yourself we can post images of that product that you own and like shipping information and that's unique to your particular website because again if the like all the content if it's the same on both the like say an Amazon page and your page then ideally we would want to like show only one of those pages on search engines so Narendra has a question on some of these lines he has asked in Hindi that means there is a website where there are a lot of pages on which there can be a lot of duplicate content because this is a website about job postings and all the content is the same only means the number of the vacancy and the city changes on the page so is this correct will it be counted in duplicate content Narendra if you have answered similar lines and if you don't understand then you can give us a hint we will explain it in Hindi because he has just told in English we will skip it the second question is from in Hindi about HTTPS maybe the first part of your question I don't understand it but the second part of the question is is it compulsory to redirect the same page from HTTPS to HTTPS or can we redirect it on home page so if you have moved your website from HTTPS to HTTPS then you should redirect all your pages on HTTPS not on home page there is a lot of confusion on home page and if you redirect the old HTTPS to the home page then we may not index the page because we won't be able to see the content on the page and we won't be able to index it if you have a situation where the HTTPS doesn't exist then instead of redirecting on the home page we can send status code error so that Google will know that the page is not live so we will consider it if you don't have any live questions we will take one from the chat from Arjun is Google Pandas somehow related to page rank because whenever any new page is created Google gives them some page rank because of algorithm calculation so one I'd say Pandas less about page rank and more about the content on your site so it's like if you have any if your content is not there is an article that we posted quite some time back on creating high quality content and how to create high quality websites web pages so if you are so if your content is not useful to users as according to Google that's when Panda could affect you so like Panda and page rank are completely different things and if you have any follow up questions you can just add and I'm sure you have some other follow up questions okay meanwhile Narendra has asked that you can repeat in Hindi so Narendra I would like to tell you that if your website has a lot of unique content on all the city pages which means if the user who comes to the city doesn't have much benefit then your website doesn't have much benefit even for you and your users if you post one job in different cities if there is a job posting then if your work will go that you just create one page and list all the cities so if it's better for your users then you should take this approach not that create different pages and change the city this is not a good approach because if you think about the user then I have to see which cities are available for example then I won't know which cities are available and the content I will get will have the same content on all city pages only job number and city will change so this is not a good thing for users hello sorry we just take one question from the youtube live pages so we have a question from dharma what if one page shows random content will it affect the ranking I believe this is a follow up question to the local listing pages so I'd say sorry I'd say like what do you mean by random content so if it's like completely irrelevant content I'd say I mean like why would you want to add that like if you don't think it's useful for your users I don't see any reason why you would have that but if it's like a separate page and if it doesn't really affect the other content on your local listing pages it's not like it's bad for ranking or anything of that sort but I mean you can just no index that page if you don't think it's useful for being shown on search business but again I'm not completely clear on what do you mean by random content we have a question sorry we'll just take one more we have a question from chintan doshi star ratings are not visible on google searches it is visible with site colon searches so implementation is right ratings reviews displayed on the website are genuine posted in google forum already so I'm assuming this is regarding rich snippets rich snippets sometimes while the technical guidelines is completely implemented properly in fact you can use the structure data testing tool to check that there are some quality guidelines sometimes that you could be not following which is why we may not be showing your rich snippets on search so you can just check our rich snippets quality guidelines and see if you're making any mistake there for sometimes something simple like hiding the markup using css or something like that so stuff like that is not recommended so even if it's technically correct from quality perspective we do not recommend those so please check we have an article on rich snippets quality guidelines just check if you're missing any of those and even if if you like you know if everything is completely fine there then maybe there's some issue on our side yeah so basically it is not a guarantee whenever you apply rich snippets basically it is not a guarantee that we will start showing it in the search as well so when you do a site colon your site if the rich snippets are showing correctly that means your implementation is correct and google has recognized that however when your website is listed for a keyword in the search rankings it is not guaranteed that we will show rich snippets for your site it may also be happening so that probably some users are actually seeing some rich snippets for some of your pages sometimes so it is very dynamic in nature again which URL we picked to show this rich snippets for of course we cannot show rich snippets for all the search results right so we will have to pick you are allowed to show the rich snippets for so it is very dynamic in nature so if everything is correct even if you are following the policy and if you have correctly implemented in technical wise it's not a guarantee basically thanks Neeraj for like pinging the result so again with regards to Hindi sometimes like we are probably not recognizing sometimes it's more that there is not much content in the first place properly to index it but again it could simply be a ranking issue from our site yes Ashish actually I shared this because these two entities are quite different from each other I am just searching sensex and google is showing quite kind of thing this definitely shouldn't happen thanks for letting us go Neeraj I think we have seen this problem bit earlier as well and we are working on this basically of course as Ashish mentioned Hindi search is not as perfect as English search because of various reasons one of those reasons we do not have enough content in Hindi in the first place to show to our users but if you find more such specific things or problems in Hindi search do keep sending those to us yes actually this was also posted one month back in google India master forum same google plus page so I was just checking if google has improved this kind of searches and still I was just having the same result so this is why also I just shared this with you Neeraj so good point basically so I will let you know one thing that when we see these kind of problems with search it is not one on one action that we would intend to take rather we would want to improve the algorithm itself you know at a larger scale so that we do not have these kinds of problems so it is not just that one result we will try to adjust but understand where the problem in the algorithm is and then fix that problem at the root right so it may take some time for us to you know for you to start seeing correct results for these kind of things so give us some time and keep reporting these kind of problems and hopefully we all together can improve Hindi search so we have question from Arjun on like just google assign initial page rank for canonical or no index web pages so if it's no index then we will not have it in the index so there won't be anything for us to assign but if it's like a canonical page I'm sure there will be some amount of PR signal that we have for a particular page but again so right now page rank is not visible publicly and in fact like I'd recommend don't think about page rank so like there are a lot of other important things you can do for the content on your website so again like for your question yeah yes is the answer but I'd say like please like you know don't really focus too much on page time so we are over time so unfortunately we are we have to leave so if you have hello sir I want to take a minute okay like go ahead take the last question hello sir hello yes you are right sir my question is related to that what happens is district wise what happens is like in world research but today one district has done 10 vacancies but after 10 days the same vacancy is done same content is done and second district is over so different districts are over so what do you want to say thank you for clarifying so I understand your question is that one job posting it is not like it has been opened in one bar in all districts today it has been opened in one district then it has been removed then it has been opened in another district yes sir so as I was telling you if if you understand if that post has been removed then it would be better for you to make a new page or archive it if you have that system and for new city you can make a new page and then the content the old content you can add it here in this situation but sir there is a problem because the last days before that the district is over so I can't remove it so in this situation where you feel you have multiple districts for the same job posting so you can do this on the same page you can change the districts or in your website you can search city in cities which job postings are open and you have only one page and all cities will be listed on it and this page the tags of different cities or search you can tell one page so you can have this kind of implementation but as far as possible try to if the name of the city changes then you can for every city for 50 cities it is better to make 50 different pages that you make one page you can tell it in the tags you can tell it in the categories you can have this kind of implementation ok thank you sir you are most welcome thanks for attending guys we will catch up I think there are a lot of questions you are not able to take but we will see you next time and hopefully you can bring these questions back or feel free to post some of your pressing questions in our forums or in our Google Pulse Webmaster India community we have a Hindi Hangout we are coming up in 2 weeks and we have another English Hangout around the same time thanks guys have a good day bye bye thank you tell me who is online here hello have you all gone since my arrival have you all gone I never thought like this