Thank you so much Julie for that and indeed it's great to go ahead and get started here with our opening ceremony of this 2023 Global Protection Forum. Good afternoon, good morning, colleagues all around the world, thank you so much for joining us. This indeed is one of our annual moments where we through virtual means come together as a protection community. Welcome to all to what we hope will be a very lively discussion today and set the tone for the next two weeks of dynamic discussions. Fantastic, really to see so many participants from all over the world joining us online. We are absolutely thrilled, the registration numbers this year at the forum have reached I think over 4,000 people with 50% of those registered joining from Sub-Saharan Africa and around 10% from Latin America and the Caribbean. I mean this shows our registrations have become more diverse than ever both geographically by type of organization and indeed a strong sign that the forum is designed for and with colleagues and practitioners on protection from around the world. Thank you to the organizers and thank you of course to everyone who's taking the time for your busy schedules to attend these events with us today. We open this year's forum with the theme and the theme this year is in the hour of need. Our overall aim is to reflect on protection clusters and actors and their role protecting communities affected by crises and our particular view this year is to what we're calling the hour of need. Through proactive and preventive means, how can we be there in the hour of need for crisis affected populations? Through efforts of protection actors to prevent harm, mitigate further protection risks and responsive actions taken amidst violence and civilian harm. Today and in the two weeks to follow, we hope to unpack emerging challenges and share promising practices that respond to these risks and needs experienced by diverse populations and once again with the view to the hour of their need. Over the past year, we as the Global Protection Cluster and all our partners have felt this increasing urgency of this topic and indeed these challenges notably with scaled up emergencies in Sudan, in Haiti and the DRC, not to mention current issues in the Middle East, worsening situations in Ukraine, Honduras and Burkina Faso and indeed high levels of protracted needs in places like Yemen or Syria or Afghanistan or the list goes on. So we'll be hearing from colleagues from many of those contexts both today from Sudan and Yemen and during the sessions to follow in the two weeks where we'll be joined by many more speakers working across active protection cluster operations. But first, we are particularly delighted to welcome our keynote speaker, Mr. Volker Turk, who is the UN High Commissioner for Human Rights, to offer us some key reflections at the opening of this forum. High Commissioner, a warm, warm welcome to you. The theme, as we just said, this year's Global Protection Forum focuses on the hour of need. Each day, protection actors around the world employ a range of protection approaches and interventions aimed at preventing and responding to violence, conflict, disasters and violations of human rights and international humanitarian law. And yet there is this growing recognition that we need to do more, to do better and to do everything possible to protect people in their hour of need. And of course, we're reflecting on what we may feel to be since the situation where we could have done much more, whether it be Rwanda, Srebrenica, Sri Lanka or the like. High Commissioner, how do you see the role of protection actors and the prospects for us to avoid repeating past failures when we could have done more and better been there in the hour of need? High Commissioner. Well, thank you very much.  I obviously, as you know, I was very much and closely associated with the work of the protection cluster in my past lives. And I'm very pleased to be back here as High Commissioner for Human Rights. And especially as we look at so many crises around the world with the latest one added on in the Middle East and in Gaza and in the West Bank in Israel and potentially, hopefully not, we spill over elsewhere in the region, it's clear that protection has to play an incredibly important role. And what I can offer you in terms of observations is precisely that we constantly need to learn from, and I think this is not just for us in the protection community, but also for the international community more broadly, is what is it that makes the early warning signals not hurt and not acted upon? Because I think many crises that we see, well, we have seen the early warning signals, we have seen the warnings and we have seen what actually prompted then the type of conflicts and protection crisis that we see. But what I often miss is still the inability by the international community to come together and actually to address it head on and to give it the political priority that one needs. The human rights area comes in, both in terms of early warning, but also in terms of response by putting the spotlight on a lot of this, all of the, in fact, all of the situations that you're working on by the fact that you actually have these countries listed in the often in the human rights council debates, but also in the, when there are special materials or commissions of inquiry and fact-finding missions. And while we often say that multilateral systems don't have teeth, in the human rights framework, we do have some little teeth, not maybe enough, but they can still be effective because if there is a discussion in the council on a country situation, including when it comes to protection humanitarian issues, you probably saw my recent report on Myanmar, which actually analyzed not just the human rights situation, but also the humanitarian response, which was woefully inadequate. It did trigger precisely that link that is so important between the protection work in humanitarian settings and then the human rights work. And as you know, in crisis situations, it's both international humanitarian law that is applicable, but also international human rights law that sometimes gets forgotten. That's probably, you have heard about article 36, the general comment of the human rights committee, especially on the letter, but there is also an ICJ judgment on this that makes this absolutely clear. So as a result, we can use more the human rights frameworks in conjunction with IHL, not only as a early warning indicator, but also in the response in terms of creating precisely the protection space that you need, where a lot of our colleagues are not able to say things publicly, that the human rights machinery can do it and needs to do it, to create that space that you need on the ground. So that, and that's really the different roles that we all have, that from a human rights perspective, we put the spotlight and the accountability on violations, but also offering solutions while protecting you, if you like, from too much exposure on that front that could otherwise be very problematic for many of our colleagues who are working, especially at the ground level. And so there is a very important complementarity of roles that comes in very usefully. So as a result, I mean, my office is also very much participating in the context of the IASC, but also of course on the protection front and there is a strong alliance to be made, especially in these extremely troubled times. Voila Sen. Thank you, High Commissioner, for that. Indeed, I think that's many of the issues that we want to dig down deep throughout these following two weeks is how those early warning triggers have translated into action. What more, we can look at from the response being shaped from the top, both in the political dimensions, but also the humanitarian and of course, all of our colleagues who are on the ground fighting the good fight in the trenches each day. Indeed, we are glad to see the progress that protection is clearly recognized as the essence of humanitarian action today. A lot of our colleagues on the ground are every day engaged with communities affected by conflict, displacement, disasters. And what we also spend a lot of attention on our leadership, in terms of what more leadership can do on the issue of protection. May I ask you, what do you think we need more in terms of protection leadership and advocacy to ensure that the rights of affected people are upheld? First, I think we need to learn again from the past. As you know, after Sri Lanka, there was, there's a very famous report that came out, the Charles Petri report, which then gave birth to a very important initiative the human rights upfront within the UN. Then in Myanmar, we had the Gert Rosenthal report on what had happened, what didn't happen in Myanmar. Again, with a lot of recommendations often validating what Charles Petri had put forward, the secretary general put forward this call to action for human rights. And it is absolutely clear that protection responsibilities, but also human rights, which for me, of course is human rights, are part and parcel of each and everyone's role, albeit that this is often performed in different ways. But it is clear that as in the leadership, both in the humanitarian, but also more broadly within UN country teams, it's critical that we think of what the UN can do in terms of its protection abilities, human rights abilities, but also what it can realistically not do in any particular context. Because sometimes in our discussions, we may think that we can do more and as a result give a certain level of comfort to people themselves that could potentially backfire, which is why this focus on do not harm and at the same time do good is so important because we know that in some instances, some of our activities, if they are not done according to our own principles and history and lessons learned from the past, we can inadvertently contribute to more harm. And that's obviously very, very key. It's also important because of all these experiences that you probably saw in the common agenda of the SG, this agenda for protection that he wants to put forward and he has asked my office to lead on it, going beyond what is happening in the humanitarian area, then you have, of course, you have in peace operations, special political missions, the protection of civilians mandates, but also to look more into the development side of things. So that there is indeed a broader notion of protection within the house as the UN, the institution as such, and that we see it as part of UN functions that whatever we do, it is to protect people, especially obviously the ones who are at most at risk. And that is a function for the UN as a whole, be it in its configuration as development actors, be it in its configuration as humanitarian actors, be it in its configuration as peace or political actors, that that protection imperative is guiding the UN as a whole. So it's, if you like, looking at what you are doing in the humanitarian area, protection cluster and so forth, writ large for the system as a whole. And that's going to be quite an exciting process. I hope that we will be able to launch with the Secretary General this agenda for protection before the end of this year, before we go into these discussions on the summit of the future. And quite frankly, just looking at the situation that the world faces now and that civilians face now in particular in Gaza and in the West Bank, I mean, the protection imperative becomes even more important, not least because of the geopolitics, because the one guide that we have is the law, is IHL, is international rights law. And we need to be very clear about the obligations and the accountability around it when it comes to its violations. Indeed, may I ask just and follow up that to that in terms of making the common agenda, something that really operationally translates into practice on the ground. We've, you mentioned, of course, being realistic about what we can achieve and what we can't achieve. There's also the intersecting of different mandates, but in the end, it is all about both ensuring that, obviously, as in a broader framework, protection in human rights is behind all of our work. And then you see the manifestations of the failures of the violations, the needs and the risks on the ground by humanitarian actors. How do we reconcile that together as a common agenda, but also bearing in mind what's realistic, what our various expertise and mandates are and how we can be brought together to ensure that we do better and we do more than we have in the past? I mean, I think it's going to be very important in whatever we do to make sure that the expertise that you have within the protection community is one that is compellingly shared within the leaderships of human country teams, be they humanitarian or even within the broader UN country team frameworks. And that analysis, I mean, sometimes I look at what is happening within classes, I think we have improved a lot these analytical capabilities. We have also, as a result, been able to influence much more common country assessments, even UN SDG cooperation frameworks, but the analysis alone is not going to be enough. So I think we need to constantly push ourselves. Are there different tools that we have at our disposal that would make the case? And for me, from my current vantage point, it's also clear that the human rights machinery that some, including in the humanitarian sphere, often shy away from because it seems sensitive and controversial is one area that enlarges your toolbox. And it doesn't mean that you would be at the forefront of it or be at the brunt of the reactions, but it would give you the opportunity to at least know which type of situations would need to be flagged at the various mechanics that we have in the human rights area and then can be very useful in terms of making sure that the advocacy comes together in relation to different country situations. So it's really marrying or making sure that all the colleagues are aware of the human rights dimension of the mechanics of it and use it to the fullest, including, by the way, when it comes to some of the accountability mechanisms that we have. While bearing in mind that this is often very sensitive, there are security risks. I'm fully aware and conscious of it, but there are ways and means of doing it that can still achieve these objectives and actually and very much help you in your own work. So it's really how to bring in the human rights dimension so much more into the humanitarian work as well. And I think there's a lot of commitment to that and indeed that's what the next two weeks are about is enlarging that toolbox of potential responses and impact as well. If you'll allow me one last question for you for our opening ceremony today, which is up to you. Do you have a message to all those that are working in protection clusters and humanitarian emergencies around the world on this particular theme, but any message you might have to all those that are working in clusters around the world? Look, we are, I mean, you've probably seen some of my public statements of late. We are obviously heading towards a world where the divisions may become much bigger, where geopolitics may play out even more, where polarizations will become even more pronounced. And it is very clear to me that we in the UN and that includes all of us and not siloed into humanitarian development, peace security or human rights. All of us in the UN will be particularly challenged. We may even become in some instances scapegoats and we have seen this also in the past. At the same time, it is absolutely clear that international cooperation multilateralism, the type of institutions that we have will even become more important than ever before because that's the only way to resolve issues that are transpoundary and that are international in character. And human rights plays a fundamental glue that is at its core. And there will be a lot of cynicism about it because I've already heard it. We have the 75th anniversary of the Universal Declaration of Human Rights, but I would ask all of us to be particularly mindful of how much the fact that we have a legal framework that is binding on states, also non-state parties that are engaged in conflict and warfare, how much it is important that this legal framework is in place and that we apply it in each and every situation without distinction. And to bring forward, because we see it also in the unequal attention that is being paid sometimes by the international community to different crises around the world that we bring forward this, there is no hierarchy when it comes to human life and protection of civilians. And we need to be very careful that that doesn't become a collateral damage of what's happening currently in the Middle East because there is different reporting about the plight of civilians and we need to be absolutely clear that when it comes to civilians and the promise of the Universal Declaration of Human Rights was that each and every one of us is equal in dignity and rights. And that's an incredibly powerful tool to have, especially in this year of the 75th anniversary of the declaration. So again, it's going back to basics and applying them to put forward this unifying vision that we have as the UN when it comes to the charter and the human rights framework that we have in place. Powerful words and powerful message, well received. Volker Turk High Commissioner for Human Rights, thank you so much for joining us. It's been a privilege having you to hear these important messages. It will indeed set the tone, resonates with our colleagues. I know that are around the world in cluster setting. So thank you so much for this and we hope you'll be available to join any discussions in the next two weeks. Well, thank you very much and I want to thank you all for your incredible work that you're doing every day and for being as creative as you can be in the current circumstances and wish you all the very best. Thank you. Thank you so much. Thank you. Bye. Colleagues, we've heard the call to be creative, to be powerful. And with that, it's my pleasure to introduce our panel for today where we're joined by some dear, dear colleagues who are indeed putting this interaction on a day-to-day basis. Our panelists today are Sisa Kun Watanasab, the Protection Cluster Coordinator in Sudan, Fatima Sharifadine, the Women's Protection Area of Responsibility Co-Coordinator with the Yemen Women's Union, and Gemma Davies, Senior Research Fellow at the Overseas Development Institute. Very, very pleased to have you on this panel discussion for us today in the opening ceremony. Let's start with Sisa Kun, if we could. The decision-making around this year's forum theme was really spurred on by the events that have unfolded in Sudan. Six months into the crisis, the situation continues to deteriorate rapidly and we see the severity of the protection impacts on the civilian population as a result of ongoing violence, discovery of mass graves, airstrikes on markets, other civilian infrastructure, and other serious crimes being documented. The urgency of this response is clear. Our question for you, Sisa Kun, is what would be the consequences of inaction in Sudan? And how can we uphold our collective responsibility as a protection community to be there in the hour of extreme needs for the affected population? Thank you very much, Sam, and thank you for the opportunity to be joining for this panel. You see that with no end in sight to these current fighting, already more than 9,000 people have been killed and over 12,000 people injured. And you will see that at least five million now has been displaced from their home. With more than one million are basically seeking safety and refuge in neighboring countries. These are the hundreds of thousands of people. The cause of inaction is very much from the protection community is unthinkable. But if we're going to unpack further these numbers, what does it really mean concretely that happening in Sudan? Basically, civilians are being targeted and killed and injured. And with extensive damage of the vital infrastructure, include water, health care, power facilities, more than half of the health services are non-functional. These incriminate attacks on civilians and the press structure have also led to the widespread of looting of homes, belongings and humanitarian facilities, as well as the structures of important documentation and so forth.  As a consequence of this conflict, half a population is already acutely food insecure with more than six million on the blink of the famines. Currently, the food supplies are very much skyrocketed and economic activities are very much disrupted. This also means that there's no ways that people can meet the basic needs. At the end, the people resources to the increase in negative coping mechanisms. At the household level, as a protection actors, we have seen an increase of the intimate partner violence. Children are exposed to increasing risks and association with the criminal gangs and recruitment. This is the very much widespread trauma related issue and psychosocial distress that we have seen in Sudan. You know, these are the some of the key consequences of inaction of Sudan. The cause of inaction for us is again, unthinkable. But despite the underfunding of this operation, to be very honest, protection partners, we are very much trying in terms of operational challenge that we have on ground. We are very much trying to really overcome the bureaucratic impediments, lack of access and high level of insecurity and protection actors are very much striving to find ways to operate their programs and be present in this era of need. You know, when it's come to real things that the real programs that the protection actors trying in the hour of need, a few protection actors have tried to manage to assist to relocate the most vulnerable family, which has a chronic illness. A family member from Khatum, which is very much for Washington to a safer states in the East of the country. In that for example, protection actor provide protective accompaniment to the families who are in need to go to the hospital where their journey required passing through meteorite zones, for example. Protection actor has been very much engaged in conducting protection monitoring and reporting on the violation and protection needs on the ground. Collectively, we are very working to provide support to communities who are the first live responder and strengthening existing community-based protection structure. And despite all of the several gaps that we have because of the limited funding, the service delivery we are trying our base to mobilize and to provide a child protection GBB and mental health and specialized services. The need and risk are very, very clear in Sudan. And protection actor we have tried collectively as a responsibility of our to keep our monitoring of these violations ongoing and strive to provide an evidence-based advocacy. And we are trying to strive to provide the needed protection services and assistance in these hour of needs. At least this is what I can tell for as a protection sector for the Sudan. Thank you so much, Sisakon. Indeed, this notion of the hour of need is so obvious, I think for all of us in Sudan as is the costs and consequences of inaction which you portrayed and we commend you on really trying to find that space, find the ways to impact the protection environment as well as assist people in creative ways as even indeed the High Commissioner was speaking of. We need to turn the corner on these and indeed strengthen those further. And with that, I'm gonna talk now to Fatima, if I could, who's also in a very challenging context of work. After eight years of hostilities, we know Yemen remains a complex protection crisis we bear witness to serious violations of IHL, widespread destruction of civilian infrastructure and displacement, the impacts on millions of civilians and particularly as you address every day, women and girls facing disproportionate protection risks across all spheres of life, realities of domestic violence, emotional abuse, widespread denial of services. So in Yemen, as in many other contexts, protection is often perceived as sensitive. However, you and colleagues there have longstanding relationships with communities and significant networks and relationships that can be mobilized to support those that are the most vulnerable. So Fatima, if I could address this question to you, how can we further support community level and national partners to address protection issues in such sensitive contexts? Thank you, Son. Yeah, actually in Yemen, that Yemen is like a country ravaged by conflict where the cycle of violence and gender-based oppression has taken a savior toll on its people, particularly women and girls also. So to effectively support community living and national partners in Yemen, we must first understand the unique challenges that they face within this sensitive context. Yemeni's culture norms, our dynamics and the ongoing conflict have created an environment where protection issues are deeply ingrained. Therefore, our strategy must be tailored to address these challenges and promote sustainable change. For example, in Yemen, we develop a new strategy for GBB for South and North that consider the culture context and the dynamic. We also start to change some terminology that consider the culture context for North area. We also develop like separate SOPs for North and South that consider also the culture context. Also building a strong partnership with local organization, community leaders and civil society group is essential. This partner have valuable knowledge of Yemeni context and have earned the trust of community they serve. So currently, for example, we still continue building collaboration with authorities like Ministry of Social Affairs, Labor, Ministry of Human Rights, Women National Committee. And by this collaboration, we improve our coordination with all authorities. So capacity building is another vital aspect of our support. We must invest in the skills and knowledge of community level and national partners, sure, including women with organization, support them with the resource mobilization, and also localization. For example, we can support them with some program like training programs and protection principle, survivor center approach, conflict management, human rights, this will empower them to be the response to the needs of the survivor. So supporting women with organization in their advocacy efforts to address protection issues in Yemen. Actually, empowering women and girls must be at the front of our efforts. By supporting initiatives that promote their meaningful participation, leadership, we can increase their voices and ensure their rights are protected. Also advocating for policy change and legal reforms that address protection issues in Yemen. For example, we can support and advocate with other sectors like WASH, FSL to engage women with organization in their intervention. We also need to make sure that there are women voices during the humanitarian program cycle. Also education, economy empowerment, save a space are essential also to enhance their resilience and agency. So another point which is like community awareness is also crucial. We must conduct targeted awareness campaign to educate community about protection issues, rights, available services and utilizing culturally suitable communication challenges such as community gatherings, religious institutions and local media. We can disseminate information effectively. For example, we start to do this for the community that promote and suppress the culture community. For example, by organizing some events, activities that showcase different culture traditions and perspective like Women International Day, the 60 Days Campaign. And this is really support the context in Yemen. So also supporting community level and national partners, including GOMELID organization requires long term commitment to ensure sustained support and funding to enable them to continue their crucial work. Another example which is like, for example, establishing strong monitoring and evaluation mechanism to major the impact and the effectiveness of protection intervention and ensure that the voices and perspective of women and marginalized group are included in this process. So for example, we usually, the women committee commits are formed to monitor protection activities and the impact on the field. And also in the last in brief, we must remind flexible and adaptable in our approach. You know that the Yemeni context is dynamic and ever changing. So by reviewing and adopting our strategy from time to time, based on our emerging challenges, we can continue and provide effective support to our partner in the ground. This is my end. Thank you. Thank you Fatima indeed, that you've made such a complex context seems so clear in terms of adopting flexible and adaptable approaches and really finding that space where community level and as well as national partners, women led organizations can really achieve protection in tremendously complex and restrictive environments. Thank you for that Fatima. Gemma, I turn to you now. As we've just heard, many humanitarian protection are factors are not proactively addressing threats to civilians in conflict with limited focus on preventing and reducing risks of violence. There's a growing recognition of the need to shift approaches to humanitarian protection. Some interesting practices on civilian engagement strategies, community engagement with armed actors, locally driven protection efforts on the front lines. These are many of the approaches that are being looked into today. Gemma, if I can ask you what opportunities do you see within the sector to make this shift? What are the challenges in doing so? And do we need more evidence in learning that this is the way to go? Thanks, Sam, and thanks so much to you and colleagues for inviting me to participate in the opening ceremony this year. As we know, and as you and others in the panel today have pointed out, given the multiplicity of crises and the high levels of often targeted violence against civilians in crisis, urgent efforts are needed to prevent and address the causes of conflict. And humanitarian and protection actors, as well as those that support them, need to recognise the efforts to reduce violence if is preventative protection and the interrupting violence during hostilities is not only possible, it should be the aim of humanitarian protection actors across all crises and conflicts. To be more effective on approaches to reducing violence, humanitarian actors should learn from the experience of others. And we heard earlier the High Commissioner on Human Rights speak to the need for complementarity with human rights actors. And equally, there's a need for complementarity and learning from experiences of peace-building actors, for example. In our research today, it's including in both the Central Africa Republic and South Sudan, there is some limited evidence of complementarity between protection and peace actors. But there are also entry points. One thing we know is that peace-building actors undertake micro-analysis of community and conflict dynamics and they build their support to communities based on that. Traditionally, humanitarian organisations understanding of conflict dynamics at local to national levels is patchy at best while support to communities continue to be dominated by standardised pre-designed approaches. And there are opportunities too for humanitarian and peace actors to work jointly on conflict analysis, conflict-sensitive approaches and understanding community dynamics. But humanitarian protection initiatives should not seek to replace the role of peace actors, but to also complement their expertise by collaborating more closely together. To effectively support communities requires humanitarians consider their presence and proximity to communities. It requires long-term sustained support and, importantly, building trust, demonstrating non-bias and demonstrating credibility with communities to build towards that. And as Fatima just pointed out, it requires flexibility. It requires the ability to adapt. It also requires a willingness to have setbacks and even to fail. And to do this takes patience, it takes perseverance and it takes a willingness to take risks. But systematic challenges remain towards achieving that. There are ongoing concerns around neutrality, tensions between international principles and frameworks with local norms and customs and the risk aversion of the humanitarian sector and those that support it. But importantly, as I said a bit before, the standardised top-down approaches to programme design based on short-term funding cycles and rigid logical framework-based design with predetermined results are severe impediments to flexible adaptive approaches, which are so critical when seeking to reduce violence. So ultimately, there needs to be recognition that approaches to interrupt, prevent and reduce violence, including through advocacy, negotiation, dialogue is a process, it's not a project. And when we talk about evidence and learning, there's growing appetite to do things differently and to seek evidence of lessons learned and good practice. And while there is a lot of interesting practice and evolving approaches to reducing violence, much of which we've heard of today and we'll hear about over the next two weeks, many of these practices remain undocumented, under-researched and there's a lack of pulled learning. So there's a real need to work in that space to build that learning and learn from one another. And lastly, while there's growing momentum towards to proactive protection is welcome and urgently needed. We've got to also remain cautious about what is considered proactive protection. Ultimately, proactive protection should encompass activities that directly contribute to reducing, preventing or interrupting violence. And we need to consider how every action we take contributes towards reducing violence and use the full set of tools available to work towards that. Thanks very much. Thank you so much, Gemma. Sisa Kun, I'd like to come back to you and reflect a little bit on what Gemma has just talked about here. She's said a few things which are, I think are really pertinent in your context, which is, and also thinking, recalling on what the High Commissioner was speaking of, what can we realistically do? Humanitarian protection can't replace peace, but it can collaborate with it. And of course, there's need, which we heard from Fatima as well as Gemma, on the need for flexible and adaptive programming, not standardized, not top down, not replicating what's happened in others, but really responding to, and as Gemma's pointed out, proactive measures. And we're talking about really reducing violence, preventing it, interrupting it and the like. With that in mind, Sisa Kun, if I could ask you in Sudan, what's next? How do we put this in place in Sudan? How do we ensure collective responsibility, accountability? How do we ensure an adequate focus through adaptive and flexible means to address what is clearly the hour of need in Sudan? Thank you very much, Shant. And thank you to the other panelists. I think I'd be able to get more of the insights from the other operations. And as Gemma has rightly said, we need to really think of something along the line of protection response to be proactive, to interrupting the violence and also redressing the violence. So from the protection sector point of view, I think we really need to work first to professionalize the committee-based structure that we work with for them to be professional, to equip them with the needed expertise. So basically when it's come to hour of need, we need to make sure that the committee has the know-how. And basically we need to really work with the committee to unpack what could be a compromise that we can help them when it's come to protection concern that the committee knows very well and they know the nature and they know the stakeholders. So I think that that would be the ongoing, basically intervention for the protection sector for next year of course. And I picked from Gemma in terms of looking at the other mechanisms. And I think for Sudan, the mechanism that we have, we have the human right mechanisms, we have OSCHR and we have the other UN agency mechanism when it's come to a little bit of political nature. I think we have to look up how we work together to address certain protection of surveillance issue in Sudan. We cannot work in silo, but we have to work together and find the entry points and complementary to each other. And of course, one of the things that I think we need to really work together and I take the words of the high commissioner on human rights, we need to be creative. And also at the same time, think of outside of the box. But we're never going to be able to reach all of those people if our response continues to be primarily focused on response. So this idea of preventing violence and interrupting violence is such an important part of our protection strategy. Often people when we hear people talk about prevention, often we go towards this of preventing the conflict completely from occurring in the first place and of course that would be the aim. But we also know and we've heard about some of these examples now today of how it's possible to prevent incidences of violence or to interrupt those cycles of violence even within a conflict that we as the humanitarian community ourselves can't completely put a stop to. We heard those examples from Yemen and Fatima about the community-led action and we know that civilians take action all the time to protect themselves. Sometimes that action requires support and that's certainly a role that we can be playing to step in and support civilians to take the actions that are going to keep themselves safe. And we heard about examples in Sudan as we couldn't thank you for talking about those examples of accompaniment and the protection by presence and the need to be present, particularly so that we can also tell the story and so that we are able to tell what is happening in these communities and help to try to put a stop to that happening. We know that this proactive protection and this interruption of violence is an area that's difficult. And we've seen that, right? In all the context we talked about today, Sudan, Yemen, the unfolding situation in Gaza, we know it's difficult, but we also know that it's necessary and it's really important for us to start stepping outside of our comfort zone as a humanitarian community to not just looking at response, but looking at what can we do in this hour of need to help people keep themselves safe while others around us are doing the hard work to try to bring the conflict to an end. We have two weeks of really exciting conversations lined up on a range of these topics and the sort of running theme that you'll hear throughout these two weeks is around what can we do to be creative, to think outside the box, to find those ways of trying to interrupt violence or be proactive in trying to prevent incidences of violence within conflict. Please join us for as many of those as you can. Be inspired by the stories you'll hear of what people have been trialling. Some have been more successful than others, but all of those are really important experiences and learning for us as we try to make that shift towards more proactive protection. Be challenged. Be challenged by thinking about, are we doing enough in our own protection work to make that shift, to do more and more proactive work, more and more focus on interrupting violence within a conflict or within a humanitarian context and think about the ways that we might be able to change the way that we work as individuals and the ways we might be able to shift our organisations to work. And then be part of this conversation. So these sessions are designed to be not just sharing information from colleagues, but also to encourage you to have a conversation and to be a part of helping us to shape what the future of protection is going to look like. And with that, I just want to say thank you very much to everyone who's joined us for this opening session, and we really look forward to seeing many of you and many of your colleagues joining us for their conversations to come. Thanks again to everyone who joined us to speak today. And with that, we bring the opening to our climbs.


How to make money with courses, no talent required.  I became part of it and I really enjoyed it. In this video, I'm gonna show you the exact steps to creating, marketing and hosting an online course and guess what, you don't need any special talent and we're starting right now. Hey, I'm JR Fisher, welcome to my channel. I appreciate you being here. Don't forget to hit that subscribe button down there and next to it, ring the bell. Right, right, turn on the notification bell. When you turn on the notification bell, I can let you know each time I do a new video. At the end of this video, I've put in the description a $97 course that you can get absolutely free for just clicking the link. So make sure that you check that out. Now, people go online for a variety of reasons, you know, entertainment, socializing, all that and you know, you could go to YouTube and literally watch a course just about anything you wanted from heart surgery to, you know, how to build a house. So there's a lot of information out there and people are used to accessing it. Generally they will access some basic courses but in many cases, they're looking for more information. They're looking for a full blown course and that's where you can come in and where you can make some money. Now by 2021, they say online course sales are supposed to reach $240 billion. That's a lot of money. Why not get your share of it? Now a lot of people think they have to have this wealth of knowledge to create a course and nothing could be further from the truth. You don't need that. The truth is you just have to know more than your audience. That's it. That's what makes you an expert is knowing just more than your audience. So if you've got some knowledge in a particular area, you probably have all you need to create a course. Now before we get into creating this course, I think it's wise to look at the pros and cons of it. You know, not everything is as easy as it seems but creating courses does have some pros. Let's check them out. Nowadays, there are easy to use platforms. I use Cartra, a highly recommended. Down in the description below, you'll see a link for Cartra. You can click on the link, you can see what it does and if you're interested in getting Cartra, you can actually get a trial through my affiliate link for only $1. Next thing up is you can create courses that actually compliment your business. Now I started off selling survival food online. We did really well. People wanted to learn how to sell stuff online. I started doing courses on how to make money online. You can do the same thing. Course the next thing is, if you've got a course and you've created it, you can sell it over and over again. That's a product that once it's created, it's unlimited as to how many people can actually buy your course. So you're making money over and over again and not having to create the course again. Now the next thing I'll tell you is your courses can actually lead customers to buy other products. I've had people who, you know, bought my $27 a month course and they became a coaching client and spent thousands of dollars with me. Or they would see some video I did and I would talk about my survival food company and they would buy survival food from me. So these courses, these things that you create out there can actually lead to even more business. And of course, the obvious online availability brings in business from all around the world. Never before the internet could you do this before where you could have a course like that. And I've had people in Australia and England and just all around the world, Saudi Arabia, you name it, actually give me money for courses. And these are places that I've never seen or been to and they don't even know me and I can make money from those countries. Pretty cool. There are some cons. And I wanna go through those with you real quick too. First off, creating a course is time consuming. It's gonna take some of your time to actually create it. So you gotta, you know, not watch that TV show or go to that sports bar or go to that game or movie and put some time into this. Some of the cons are if you post your course at a site like Udemy, they can actually take your customer. So I don't do that. I host my courses on my own site on Cartrain. The next thing is courses are only gonna be successful if you target what is already selling out there in the market. If you try to create a whole new niche where there's no traffic and there's no desire for it, you may not do well.   Is it gonna be a $1,000 course? And you gotta test all those things and figure out what works best for you. Yeah, I will tell you as we get back to the pros here, online courses are easier than ever to create because of the software that's out there now. I use Cartra. There's a whole area in there where you can develop your membership. There's templates in there you can use. It's really super easy to set up your course in there and just upload your videos or put a URL to where the video is hosted at. I prefer to leave it in Cartra. That way I can watch the analytics of who's watching that course. Okay, let's get down to the brass tax here and let's talk about creating the course. Number one thing you gotta do is pick a subject, okay? So you gotta pick a subject. We wanna pick a subject that people are actually searching for. We can use Google for this. We can use YouTube. If there's other people selling a course in that area on that particular topic, it's probably gonna be successful. And number two, do your market research. Go out there and figure out what people are looking for. Go out there and see what courses are being sold and look at those courses and even buy those courses so you can see the content of it. This market research part is very, very important. Number three, do an outline of your course. Have an introduction. Have the part where it tells people how to get started. Have the meat of it and then have a conclusion. But go ahead and outline that course. Not hard to do.  Number four, decide the best methods to deliver your lessons. So when I do a course, it's generally something on PowerPoint.  I narrate over it and I record me doing that. So there's a video of me actually teaching what those things are. So if you were trying to teach Excel, you had a class on Excel, you could do the same thing. You could actually pull up your Excel program, talk them through each step. I will tell you when you're doing these videos for your courses, try to keep them under 10 minutes. That's about all somebody wants to consume at a time. If it's gonna go over 10 minutes, put it in the next video. You can set it up in individual modules. Have a dropdown with all the actual videos that are in the course. Number five, create your lessons. This is probably the most time consuming. It is gonna take you a lot of time to do this. But when you do it, you have a product that you can sell for maybe years and years and years.   Make sure you check it over. Make sure there's not spelling errors. Make sure it looks good. Make sure you have a good color theme. All these things are really important, especially if you wanna sell out more courses on down the road. Number six, determine how you'll sell your lesson. Is it gonna be on something like ClickBank that has affiliates to market with you? Are you gonna host it on your own side? Are you gonna host in Cartra, which I highly recommend? There is a link below. You can watch a video on Cartra. And if you wanna try out, there's a $1 trial, so you can try out Cartra. I highly recommend it. But maybe you wanna put it on something like Skillshare. Maybe you wanna put it on something like Udemy. There's all kinds of courses and they already have traffic going there. That's not my thing. They're a little bit cheaper there and I don't like having my customer see other people's courses.    I like Cartra because I can put all my individual videos in there and it's actually hosted there. And then I have the analytics of what people are watching and what they're doing. So I prefer Cartra but you could pick one of these other platforms too but you've gotta have your course somewhere. Even if you have a WordPress website, you could get a plug-in for a membership course on your site and actually run them to your site there too. So there's a lot of opportunities there and just pick one. I would tell you, just pick one. Too many people overthink this. They're like, what should I do this? Should I do this? Let me analyze this. Just pick one because whatever you pick, once you've done the course you can always move it someplace else if you need to. You don't have to be there forever but you do have to get going. And then number eight, the obvious, you gotta market your course. Even if you're on a site like Udemy that already has traffic coming to it, I would still recommend you marketing your course and getting people to that course on Udemy. Don't forget, once you've created your course you want people to know about it. So use all your social media. Do post on Facebook. You can do live videos on Facebook. You can promote it on YouTube. I have a course down in the description right there, $97 course, you get absolutely free. I'm promoting it right now. Go ahead and grab it while it's free. It's down there in the description. But you should promote it. Maybe you have Twitter, maybe you have Instagram. Whatever you have that you can post about your course I would highly recommend you doing so. Number nine, keep your information up to date. Especially if it's technical stuff and you're doing stuff with software or things that may change, you're gonna need to keep it updated. I have a couple of courses now that I need to go back in and update some stuff because things have changed. So you wanna make sure that it is up to date. Number 10, I think this is the biggest one. Listen to me now, listen to it. Come in here for a second. Rinse and repeat. What does that mean? Well, that means you don't have to have just one course. You can have a bunch of courses.  You know, I have, you know, WebCash Academy and I have Ecom Road and I have Digital Cash Academy and I have Facebook Ad University. I have an inner circle and that way all these things that are out there are generating money for me. Some months, some of them don't generate much. Some months the other ones do. They kinda counteract themselves so that I always have an income. You know, it's crazy how much money can be made on this. I know a lot of people will say to themselves, well, I don't know if I wanna create a course because I don't know if it'll work out. I don't know if it'll work out. Well, the only way it won't work out is if you don't do it. That's, you're guaranteed it's not gonna work out if you don't do it. Now, could you create a course and have trouble selling it or trouble marketing? Yes, of course you can. But if you're doing what I tell you to do in these steps, if you're looking at other people's courses, if you're looking at what they're doing and you emulate what they're doing and they're already successful, it's gotta tell you something, right? It's gotta tell you something.  You can make money.  That's the biggest obstacle that I've seen everybody have is they don't have that confidence. They think, well, I've never done that before and they start off with, I've never done that before. Well, you've never done a lot of things in your life that you're good at now. So, the thing is, the more things you try, the more things you're gonna get good at, the more things you get good at, the more opportunity to make money. And this is one of them. I'm telling you, don't miss out. All of this video, this is the one point I want you to really listen to is, don't miss out on this opportunity. It's a huge opportunity for an individual sitting in your studio apartment to put a course together and possibly make millions of dollars. That's insane. All you need is a laptop and an idea. That's it, that's it, okay? So, do this, go through these steps, apply these steps and make some money, okay? I really appreciate you listening to this video. Don't forget, I have a course. It's down there, it's $97 course, but for a limited time, all you have to do is click and learn no credit card required. Now, what did you think of this video? I wanna hear, give me a thumbs up if you like it. If you have some comments, put them below. Tell me what parts you think will work for you, what parts you've done. Maybe you're working on a course and you have a question about what you need to do next. Put that in the comments below. I really appreciate you listening to this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.


I was there. But we can carry it. Oh, thank you. Thank you. We'll start the day. Right, guys? He's got it.


Hey there friends. Thanks for checking in. I'm with Walther right now and as you know who watch I'm a huge Walther fan I love what they did with the PDP I'm so happy to showcase the the 4-inch compact model But what I want to show you here is the f-series now the f-series is a smaller handgun it basically has the same components same magazine as the compact It's just that has a 3.5-inch barrel. It's optic ready same trigger breaks right around 5.6 pounds. I didn't charge it enough took out the mag 15 round mag same five 5.6 pound trigger and an overall nice gun basically what you're getting is that same grip texturing you have the Slide serrations that are very deep cut and you have a smaller PDP 3.5 inch barrel, but I also want to show the difference between that and a full-size PDP this has the 5-inch barrel this one here has like a brownish, you know, I'm sure there's a name for it Frame but once again optic ready nice overall handgun. Love the way the PDP performance duty pistol shoots And that nice trigger now it's that trigger that brought so many people to the Ppq people love the trigger. They say that's one of the best strike or fire triggers on the market They added it with the PDP model. They also kept that Grip texture well, they put more grip texturing on there It still has the cross-directional grip like I said on several occasions. It's like shaking somebody's hand But with the additional Texturing on there. Yeah, I don't care if you're shooting in the rain snow blood you name it You're gonna get a good grip on the pistol, but the one that intrigues me the most is right over here. Here's the SD pro this is Super cool. It's got the flared mag well. It's got the 5.1 inch threaded barrel the flat face trigger still breaks right around 5.6 pounds, but it actually feels lighter with that trigger in there. I'm gonna get some close-ups there as well as the Magazine capacity, okay, they're all magazine interchangeable excellent overall feel Though the one thing that I find is very cool is that the MSRP on this is 829 Now you compare that to an FN edge that's like 1100. All right, I've Held that I checked it out at NRA. I did Never shot it But I have shot the PDP models and I like what I see here with the SD pro Excellent-looking handgun. I'm sure it shoots great. Walter has some great ideas in the future I think we're all gonna enjoy it. You look at what they did with the WMP and they make the 0.2 magnum that has become very popular I know a lot of people on this channel liked it as well as some things coming out that are going to be attractive and I Specifically pretty excited once they release it and we'll be able to share what they did and how it can benefit you And if you like videos like this, please subscribe and share I always appreciate thumbs up button Thanks for watching and you guys be safe


Welcome to EPON and CreativeZone, the COVID-19 lockdown has left a dimension of challenges at us, not just as humans, as businesses, but one of the major challenges for the Adworld is shooting and producing ad campaigns. And how do you produce that work amidst these constraints? And how do you produce work that continues to shine and continues to inspire? So despite of these challenges, our creatives actually continue to create work that inspires. One such creative I have with us today is Arjuna Gohar, the Executive Creative Director of Leo Burnett India. Hi Arjuna, how are you? Hi Ms. Gohar, I'm good, how are you? All good, all good. So just to give you an introduction, Arjuna has over 14 years of experience working across Mumbai, Delhi, Kuala Lumpur. He's currently based in New Delhi, right? Yes. So his workbook plans like Coca-Cola, Apple Card, Echo, Amazon, and he's done some amazing work for Pampers right now amidst lockdown, which I wanted to also preach to you about. So firstly, I want to just start by asking you that how has it been creating at a time like this? Well, you know, I think what this has forced us to do right is really look at our own skills as creative people. So you know, a lot of times you get used to working with so many people that, you know, you get kind of dependent on having this large team and this collaborative environment. And I think what this has really done is it's minimized that and you know now all you have is yourself, your ideas and at that top. And I think personally for me it's been a challenge, but it's also been something that's helped me grow as a creative person.  And suddenly that's taken away. And so what can you create when you have nothing, right? So so it's been a challenge, but it's been immensely something that's immensely added, I think, to my own growth. So I'd love to work with them because it just emotionally like just tug at your heart strings. So I want to speak to you about what was the client's belief to you and what were the production related challenges you were putting it together and all that. Yeah, so, you know, I mean, this is not a situation where things are working in the way they used to, you know, clients, it's not like clients are coming with a brief and we're going back with an answer. Really, this is about approaching this time collaboratively because nobody has an answer. Right. No marketing school or creative school has ever taught us how to deal with this.  And one of the things that came up in that conversation was that ladies were expecting had just had a child and you know, her fear and her anxiety and that is something that I think that that conversation threw up.  I mean, it's inherently an optimistic space, right? And so what can we say as a brand at this time, you know, with all this anxiety to mothers, new mothers across the country and now across the world that in some way gives them optimism and hope, you know, and that's the best you can do as a brand at this time. If you can, if you can alleviate some of that anxiety for a mother right now, I think you've done more than what you could have ever imagined you could do as a brand. Now, in that whole scenario, I mean, we started thinking about this and how do we, you know, how do we, how do we tell that story? And one of the, one of the things that this lady had said was very interesting was that when she had the baby, right, instead of feeling anxious and instead of feeling, you know, afraid, she has an opposite effect. She felt extremely optimistic, you know, and which was kind of a strange thing.  But when we thought about it a little more and I spoke to that lady, I mean, one of the things that we realized is, I mean, it makes perfect sense, right? Because what is a baby? A baby is optimism. It's really hope for the future in your hands, right? And a mother feeling optimistic when she holds a baby is really, I mean, it's very natural. But given the context we are in today, it suddenly, you know, takes on this other dimension. And so that's, that's really the thinking behind it. That's the story that we wanted to tell. What could a mother tell her baby and herself at the same time that would make her feel optimistic and hopeful in these, you know, very dark times? So how much time did it take from deep execution to really pull this off? About two weeks. So, I mean, it's interesting because we didn't know how to do it. I mean, there was, you can't shoot. Right. So what happens normally?  Then you get on a flight and you go for the shoot.  And none of that is there now. None of that is available. We can't shoot, we can't, we can't depend on all, all the other, you know, apparatus that we are so used to. So in the two weeks, it, it took us about a week to really figure out how to do this. How do we tell this story? Right. Should we, it was an extremely messy process, as you could imagine, because we had no clue.  And we want to tell a story through a film. So should we do animation?  Should we, should we reach out to people out there and ask them for footage? How do you go about it? So that took some time. And then what we really realized was that, I mean, what you need to do is be extremely resourceful and clever. If you look at the film, it looks like we shot it, but we didn't shoot it. We just put footage together in a style and a narrative, you know, using a narrative technique of having a central spine and then cutting away to a, to other plots. We put that together on, you know, on my, on the, on this laptop that I'm talking to you on. That's, that's all we did. And we, we kind of found footage. We took, took us quite a few days to find just the right footage. And then, you know, all these three AM, two AM calls that we had me and Raj constantly about, you know, can we do this? Can you do that? Can we try this? Can we try that? So it overall took about two weeks to produce it. And about, um, let's say about four or five days to even just wrap our heads around the pro, you know, around the problem, even before we started doing the work. I'm sure it was very creatively satisfying as well, creating the summits on these constraints and all of that. It was, yeah, of course.  You know, you could achieve a lot and that for a creative person is, is extremely satisfying. And I mean, it gives you a lot of confidence. It gives you a lot of confidence in your own ability as a creative professional. So the lockdown took us all by surprise. So what was your immediate reaction and decision in terms of working and what were the initial hiccups adapting to this important? I mean, the hiccups continue.  So I mean, it's basic things, man.  And how do you get that out? And then from, from really basic logistical things like that to how do you shoot or how do you tell a story?  But, uh, like I said, I mean, we're going step by step. Um, and see that, that, so that's the problem. Those are the problems. But I think there's also an interesting, um, a new kind of a workflow that has come up, which we never did. And I think what this is, because we've had this technology, if we've had, you know, zoom calls and we've had all this at our fingertips. Uh, I mean, the average, uh, uh, Joe walks around with more computing power in his pocket than the Apollo program had to land those spacecraft. So we've had it, right? Uh, but I don't think we were ever forced to really use it and therefore see its potential. And I think that's what's happening. So what I find myself doing increasingly now is, uh, having a collaborative campaigns and, and, you know, creative sessions with, uh, you know, Leo Burnett teams across the world. So I'm currently working on a team from Chicago or something, which is something we never did in the past, because some, for some reason we had, we assumed that we all must be in the same room to get it done. So I think that the, the challenges we're all aware of, I think what's, what's the, the kind of advantages and the upside of this is that we've become a lot more efficient in using the tools you've had for many years, but never really used, you know, video conferencing, uh, uh, brainstorming sessions, you know, uh, why online digital whiteboards. So it's, it's kind of coming together in that way. And it's not that it's, it's a, we're not simulating the past. We're not, we're not trying to make it like it used to be when we were, you know, all together in the same space. I think what we're doing is creating something new, a new way of functioning entirely, uh, which is very exciting. So how have clients responded to all of this? What is the general mood like?  Are they ready to talk to consumers and are there any concerns there when they are creating a conversation? So, yeah, that, that is an interesting thing because, you know, I, I, I've not done an MBA. So I don't know. But I think what has happened is that in the past, you know, we always look at, I mean, you really, uh, we worked with them in the same mode. And I think what's happening now, which is very interesting, which I've also noticed is, see, a lot of our clients are very smart people, right? They've gone to the best universities in the world and you never really got to experience how sharp some of them are, you know, till this time, right? And so on the contrary, I mean, what you see is, you know, the best coming out of our clients, you know, their, uh, their training, their education, their ability to adapt is all, is pretty, um, pretty fascinating actually. I mean, I've been, I've been seeing my clients at work and I've realized that, you know, they, they were in some way the, the education and training they've had, they're able to adapt it very fast to a situation like this, a business challenge like this. Are they spending money? I think they're ramping up. I think when we started off, it was like a shock to the system. We didn't know, um, you know, and it's even at a personal level. I mean, at the moment I found out about this, about the lockdown, I decided I'm going to spend no money till I figure out what's happening. I'm not going to buy anything, right?  People just stopped spending money just to see what this is going to pan out as. And I think that's the same thing that's happened with, with a lot of our clients is first there was, there was a shock, you know? Then the, you know, all, all those years of business training kicked in, they kind of analyzed the problem and we did that together. And you know, at Lyobonet, we had this, you know, these very long sessions or something called zero three six, which is really in with the client coming up with what is the roadmap ahead? What do we do now, which is zero? What do we do three months from now, which is three and then six months from now. So a lot of that work went in. And once we were able to kind of see a head through, you know, the fog of the pandemic, uh, you know, and really chart out how are we going to navigate this? I think, uh, you know, budget started increasing because when you don't know what you're spending on, you stop spending. But now I think clients understand what the plan is. I think they all have a plan in mind and they're kind of working ahead. So I'm seeing that increasing. I'm seeing budgets increasing. I'm seeing more money being put into projects. Yeah, your teams telling you a lot of people telling me that this is getting more tiring than working from office and for advertising, you're not used to meeting in person. You're not used to a lot of banter. You're not used to tea coffee sessions, you know. So how is it creating this remote captivity? See, I mean, I think, I think there are some, there are some principles and laws that, you know, rules, you just have so I can talk about myself and my team and what we are doing at Leo Burnett. I think there are some basic, uh, hard rules that you need to put down, right? Uh, because in this kind of an isolated environment, it's really easy to kind of sink into, uh, you know, this slight sense of hopelessness, you know, where you're locked in. I mean, it's, it's natural for you to go through that. And so one of the things we do is, uh, we make sure that we have video calls every day with my team, right? And it's not just work, uh, sometimes just to chat, you know, we'll, we'll talk, uh, at an organization level, I mean, Raj and I will talk every day on video, not audio. Uh, a lot of times we'll, we'll get in touch with different teams and we'll have a kind of a conversation around. So what you need to do really is, and what we're trying to do. And, uh, I'm sorry if I sound like I know, you know, I know the answer, but I can only say what we're doing and what's working for us is, um, you kind of, you kind of keep that conversation going through other tools that are available to you, you know, you can't meet, but try to have a session of just hanging out with each other in a slight bit of banter on video, uh, put in a schedule for yourself. I think it's very important for teams to function as a team, because now that you're not in the same geographical space, how do you, how do you feel like a team and how do you keep that feeling and that sense of cohesion going is, uh, is really use the tools that you have. I mean, be in touch, be a lot more in touch, than you normally would be, uh, see each other on video, discuss work, discuss a movie, uh, you know, just, just keep working with each other. And, and, you know, as human beings, we figure out, is it more tiring? Yes. A lot more tiring. I think, uh, I think it's just, and I think, I think it's just screams, man. I mean, a lot of times just looking into a screen for so long is tiring. You know, I mean, I think is real. Yeah, screen fatigue is real, man. Lastly, I also want you to give out a message on creating work that works and, you know, importantly, how, how to function when they're going to get stuff for creatives because, uh, we want to continue telling stories that inspire. You know, a message for creatives out there. Okay. Um, I think, I think I just have, again, from my own experience, I think the only thing I can say is, uh, just because your old tools are gone, doesn't mean we can't invent these ones. Right. Uh, there is a huge change, and I think we need to embrace it. Right. We need to embrace it. The past is the past. I don't think we're going to go back to that way of functioning anytime soon. So forget about it. Right. Uh, but the need for good storytelling and good creative work is at the highest right now. You know, people are consuming content like they never have in the past. So you have this strange situation. You have a situation where you're unable to create things in the way you used to, but at the same time you have a, you have people who are consuming more content than they ever did. So it's really, I mean, it's really a test of our professional acumen to, to figure out how are we going to do that in this time? And I don't think, um, I don't think there are any excuses. I think we still need to do what we do. That's what makes us professionals. Like that's what makes us, uh, you know, who we are, which is creative people working, uh, in a professional capacity in the world as it is today. I mean, what you have, what you have, embrace it. Right. So at a personal level, what do you prefer, the old abnormal or new normal? You know, I've been thinking about this and it's so strange. I don't even remember the old world and what these three months have made. If they somehow they've just wiped it out of my head. Yeah. Like I don't remember or I, this seems to me like I was like born in this. Like I was born in a lockdown. I don't know, I don't know if it's my mental health or what it is, but I just, I just, I just don't, I can't recollect the time before this anymore. So was that better? Is this better? See, of course, there are this in, I think the time that we had before this, when there was no pandemic and there was, you know, people weren't dying was obviously better. But and we continue to function and go forward in the limitations that we have now. I think that's, I mean, I, I don't know if I, if I would I prefer if, if the pandemic vanished and we could all go back out and be normal? Of course, 100%. But since we are here, we will, I'll make the most of it. Okay. So thank you so much for this very real, very relatable and fun story of how creativity can actually shine through country. Thanks a lot. I had a blast chatting with you, Arjuna. Yeah, thank you for, yeah, you too. Thank you for reaching out to me. Absolutely. I'll come and see you at your office sometime. If at all, we get back to normal. If, if ever, yes. Otherwise, zoom in on us. Perfect. Thank you so much. Take care. Stay connected. Yeah, you too. Bye. Bye.