Name another podcast like this, we're gonna bring it to the table, boss talk. Who your girlfriend favorite, boss talk. We're gonna do it how you want it, boss talk. Yeah, everybody on it, boss talk. Check it, check it, check it, it's a unique hustle, it's your boy, you CEO. I'm here with the lovely, amazing official, Mr. Mako, what's going on? None of you know my dad, we're all gone. Hey man, hey man, check it man, hey man. Nia B. Nia B. In the building with Lil Brooke. Lil B.  This is my, what is this, my fourth time? Third time, this is my third time. The last time you was here, I had, I know you seen Will Smith slapped Chris Rock. What did you think about that? We talked, remember we talked about this. No, let's talk about it again, I don't think we talked about it. We talked about others, if it hadn't happened yet. I don't know. If it hadn't happened yet, right. At first I thought it was fake. I did too. So you thought it was fake? Nia B. So how long y'all been knowing each other? Because from the last time we spoke, it was like she don't do, like y'all get up, go over each other's house all the time and all that. What's up with that? I mean, how long y'all know each other? How long y'all been friends? This past two years? Yeah, almost two years. Well, okay, originally like, I'm from Arlington, and I've been in Nuremberg, you know, we been knowing each other. But we ain't ever just hung out. We ain't ever just hung out. But like, my dude cool with Wadi, y'all just clicked up. Let me ask you this. So do you really like, are you one of those type of people that you can call you anytime, or do you sleep late in the morning, or what type of friend are you? Oh, like, this is 24 hour thing. Yeah, we always friend, but I'm saying what you mean, call you early. She can call me anytime, I'ma pick up the phone. I can call her anytime. Have y'all ever got into it and stopped talking? Nah. Never? Nah. Like, we done had disagreements. Yeah, but we don't just type. But like, we don't just get into it. Like, that's not cool. Yeah, like, what we gonna get into it about? We don't play, like, weird-ass games with each other like that. It's really not nothing to get into it about. Like, we just do us. So what's the longest it, like, if y'all get mad at each other, what's the longest y'all stayed not talking? It has to happen. We haven't got it. We don't get mad at each other. If we disagree, we disagree, we don't. That's cause they only knew each other like a year. How long y'all know each other? A year, a year. We knew each other almost two years. Yeah, almost two years. But like, it's not even like, I have a friend that I've been cool with, like, since I was in fifth grade, and we never gonna argue with it. Like, I don't hang around with people. Are you just a good friend? Yes. Yes. And I only hang around people that is good friends. Like, if you- We're gonna get into it with these other people. We're not gonna get into it with people. We're not gonna get into it with each other. What is we arguing about? But you, like, seeing things that they didn't, that they did that you didn't like. Like, old friends? No, y'all, like, say examples. Just sister, like, y'all don't do that. Be like, I don't like you hanging with that other girl. I don't like the other girl around you. So we just cool, we so cool that we, cause we do the same stuff. Like, that's how cool is. We never just like, I never, she never do nothing where I'm like, bro, why are you doing that? Like, she never do nothing. Brooke can hang out with her other friends and they can take a picture and I'm still gonna repost it on my page. I'ma come in, I'ma show love. We don't get jealous about other friends.  Like, why are you spending so much time with them? You need to be hanging out with me. That's the type of thing. That made you like them. I don't like girls so not. Oh, okay. Yeah. Last time when you talked about it, it didn't be a young boy. Me? And, uh, yeah, his new album came out right after that. And Brooke went to a little dark concert. Oh! Oh! No! I fuck! Why would you do that? I told you. I told you, I don't know them. I don't know them. I don't know them.  No, no, no, no. Oh, she told the truth. And the truth has set you free. I said, look, with my friends, with my friends, yeah, I'd be playing like that. But, like, in real life, in the last interview I told you on God, like, I don't pick a side because I don't know them. Yeah. I don't know them. Like, I listen to Derek sometimes and I listen to him. That is, okay. Young boy is in my top three just because I like his music. I don't know him as a person. So, what are you, what, what? Okay, you did a video since you left here? Yeah. Barrio told me that. Yeah, I did do a video. Bro, what is wrong with y'all? They are so loud out there. That's some hood. But y'all, why are your mom and them so hood, though? That's them. They good. I'm gonna tell them to be quiet. We finna go in the restaurant. Bro, tell them to go outside and go like outside. They outside. Go outside. Go outside to the... We be loud right with them. I know it. Yeah, we do. Yeah. So, what do you, what do you plan to do differently this crusade because you already had went and you established yourself as an artist and now you having to come back and do this thing all over again, being without the label. What do you plan to do to make it different this time? How are you gonna recreate and reinvent? Be more consistent. Who? Yeah. Child. Terrible. So, let me ask you something, man. Like, what do you like about her music? Because you've been her friend now. You've been seeing her process. Her process. I'm not gonna leave y'all at it. It's really on me now. But anyway, her process has been phenomenal. You've seen the things that's happened. I tell you, I love Brooke music because she be talking that stuff. She be talking about shield. Yeah. Yeah, like for real. Brooke don't have no filter. I just love the way when she just get on the mic, she just really just do what come to her mind, like how she feeling. I don't be seeing her type of stuff and her notes and stuff out there, reading a book type of stuff. I know that's right. The girl just going there and do what she do. And when it play on the little sound stuff, it sounds so good. And I just wanna bump it all the way till we get to the house. Wow, that's dope. All the way.  Bro, last time you just brought up, it was like she brought up Lil Yachty. And I did a clip on that too. And that he was on your song. And I didn't even know that. I hadn't did my research like I should. Is there anybody else that you guys collab with or was he the only one during that process? I mean, I've collabed with a lot of people where we ain't dropped a song. Because the label did that. I mean, it's not something that's saying it was my label that did that. But there's two, like every big artist that you know you do a song with cause y'all chilling, y'all having fun, you know. You do a song with them cause y'all just both in the studio, but like they label like nah. We're not finna drop this. We're not. We don't know them. We're not dropping it. So it'd be like that. But like, I used to be cool with some people so we did some songs. Who was it? I mean, I did a song with Trippie Rae, Dee Savage. For this big. It really did. I used to listen to Trippie Rae at the time when I was in school. But yeah. That's crazy, man. So now that you're you're redoing everything cause it's really, like I said, you're back independent now. So you're not on the label. When I talked to Gutter TV, he was here since she was here last. And I asked him about it. I was like, man, with the label playing games or whatever. And he was like, yeah, sometime they'll say they coming and maybe they may not come. They may set something up. They may not show up. I mean, I even do what they said it was going to do. Yeah. Did that happen a lot? Not so much as they just didn't show up. Like if we went somewhere, like, you know, everything would be settled. But it'd be like they say we're going to do something and we just don't end up doing it like or we'd be ready to do something. They'd be like, oh, we can't do that right now. Like, you know. Being that you've been in a deal with with Def Jam, what would you suggest to the people who getting themselves into deals and stuff? How would you tell them to approach it?  You're more seasoned in the game. You're more seasoned about it. Really just don't sign. So you don't recommend, because in an interview that you did with us before, you said that you might sign for the right amount. That's me, though. I'm saying for that, because I don't rap for fun. This is not just entertainment for me. So if you don't rap for fun, why do you do it then? Because people like it.  Not that I'm a people pleaser, but people like my music. Once I'm done recording the song and everything and I'm playing, I'm like, ooh, this go hard.  It's cool. You like it, honey love. You like it. When I be hot, when I be hot, I'll be like, let's rap or whatever. Because a person who don't like it, will never ask to do it. Everybody be like, come on, let's go in the studio. That's the only time you're going to go. Yeah, but I'm saying I never been like, yeah, when I grow up, I'm going to be a rapper. I never been the type to write songs down or type songs in my phone. I don't even write nothing.  That's how it be. I never had no ambition to be a rapper. It just happened like that. And everything rhymes. Here we go. Everything. Everything goes wrong. Do you think that, how do you feel about the female just hip hop artist in the industry right now with the way things are looking overall? It's cool. I like a couple of people. Who do we listen to? Mulatto. Yeah, we like Mulatto. Did you go to her concert? She was just here in Dallas. No. But I did go to her birthday party. Oh.  Mmm.   Who is the next big thing for female other than Little Brooke? Other than Little Brooke. Molly. Yeah, since she Molly. She been doing a lot of work. Yes.  I would ask her. She's Hollywood. No, she's not Hollywood. She's going to be like... Tell her boss talk says she's Hollywood. This is what she's going to say. She's going to say, well, why he ain't asked me to be on the show. Whatever. Like I said. That's the main time he's tried that. Look at her. Yeah. Don't play. That would go hard right now. No, but listen. Like, what... Why do you feel like she hadn't came to see me? Is it because she want me to get up to 100,000 subscribers or something? No. No, I don't think that. She probably just like seeing me. Why? Because everybody be calling me and there's a lot of people calling me. The girl is busy. Well, let her know. Let her know. I'm tired, bro. I'm tired, bro. I'm not yet. You're going to tell her. Yeah, I'm going to tell her.  I'll see what I'm saying. I'm tired, bro. Just like you said, you DM me. I'm like, when have you ever DM me? I've never seen you. Bro, I'm tired, bro. Y'all so Hollywood, y'all get these little old names and then y'all go to acting funny. You know what? Y'all don't be checking that other box. Not to sit right in that box. They ain't got time for us. We owe my nigga this all. But we do be checking the other box. But it be like, sometimes you don't see them like, even with other people, I'll be DMing them like, hey, I need some of y'all clothes. But we even with other people, like I'll DM them like, I need a hoodie. Bro, I'm not other people, bro.  How I haven't seen that you DM me. Like it just be like that. Bro, whatever. People don't, everybody don't. I get subset. Because there be so much going on with Instagram. Yeah. Bro, I have issues anyway. So when I don't get a response, I trip like, what? That's how. You like that too? That's how you treat me like really? Yeah. Like really? Like I don't hit you up though. I erase all my stuff too. I just take it off. I go back and erase every single one of. So y'all know. And he'd be telling me. Erase it. Erase it. I don't want him to know I contact them at all. But I don't see why.  I'm sorry. No, I don't want to know that.  I don't want you to know. I don't exist to you and you don't exist to me. But you know what? Honestly, a lot of these people is like, contacts is who get close reach out to them. They'll see you and won't even say none to you. But if somebody that they know and vouch for them, you know what it'll be? Be like, hey, you need to go on this podcast because it's really, really good. Then they'll come. The one thing. The one thing I can let you guys know is that when I start, when I meet you. Once I got you. It's a lifetime. You family. It's a lifetime. You understand what I'm saying? You noticed that. He's crazy. But he wants to get you. He don't play. Yeah. And we got a show on the way. Don't. Oh, yeah. That show on the way. I text you. I texted. I called her. I said, hey, give me a name. I'm going to put a logo together because that's what my wife do. You think I heard back from you? That's because you think I heard back from you name because I wanted to be like, bro, you better come on with it because I wanted it to be like smoking and talking with friends, but we can't smoke. You can't smoke in here? So I'm like, they can vape. They can vape me. That's going to be weak vape point. Yeah.  So what are you? What are you? What are you? What are you? What is this show going to be about anyway? Tell them, tell them a little bit about what y'all the show want to be about. Our show is going to be more because us on a, oh, sorry, us on a daily, like we send stuff back and forth to each other on the internet. Like, oh, you seen this? Like you seen this? From time to Twitter to Instagram. From time to time. We send stuff back and forth to each other like blog, like we the bloggers. Yeah. So we just want to bring people on here and talk about like. What you've been seeing? Yeah. Like what we've been seeing on the internet, like the show room, like, you know, interviews like that. So it's going to be real cool. Like, you know, we know some people. So we're going to get some people. Somebody want to say something real quick. All I'm saying is like tune in to Laniel, Big Brooke. Hey, y'all already know they got a lot of stuff popping. I promise you. They already tuned in. They already got the followers. They already got the people in. Y'all already know what's up. I'm telling you. Princess of the egg period. You got Big Brooke. Y'all already know too. Live in this time. And I'm telling you, they just got back from Miami. They do this stuff. Y'all already know what's up. I told y'all, what a camera is. Told y'all, it is what it is. They ain't going nowhere. Superstars in the building. This is my mama. Y'all already know. MGB Mom. MGB Mom. She do it. This is my mama number two. Period. That is what it is. They take care of their kids. They good mothers. Both of them. That's right. She got a daughter. Skah. Nia got Jada. And they got the same birthday. Oh yeah. And they got the same birthday. So y'all going to talk about all that on the show. Yeah. Real life. Real life. But not so much as talking about us. But I'm saying we're going to bring other people to talk about what we've seen on the TV.   We was born and raised in DFW. Like we know We know all these people.   Yes. My fans always tell me to get a YouTube. What's going to make y'all stand out? A lot of people are doing podcasting now. We have fake podcasts on live and I should be jumping. We'll be acting like we're like hey y'all it's so we join people to our live to talk to them and ask them questions. So will that be a part that you're implementing the show? Because there will be these trends where you can help people to come up and hold lives and just basically run the show. Bre. Oh yeah I got to give my name. She is crazy. Y'all know is it Ambition Barbie on Instagram? Ambition Barbie. Yeah. So she's from Fort Worth. Well this is her cousin but besides her being her cousin like she from Fort Worth so everybody that I know like they'll be Keep talking. It's already linked in here. Right bro. You don't know him. Yeah I'm like what you want me to do? I'm just showing him that we're in an interview. It's not a camera. No it's not an interview. Oh okay okay I'm sorry I'm confused.  She's going viral on Tiktok right now. She got a show coming up. It's going to be it's like a reality show. Okay. But we're going to talk about that. We're going to bring it in. It's cool. They plugged in. That's cool. They really plugged in boss. Okay. Okay so we can't wait because you know when it's done all of this is going to go full force. So you need to get all your chips together and everything that you want to do together. So once it's done we say okay we start filming that same week or the next week. Let's go even deeper. You know like I said we are doing calls from Monday to Wednesday 12 midnight to three in the morning and we will Y'all going to be up? Yeah. They have to listen. Listen You know baby you listen.  We've been brains on. Yeah. You can do it on your phone too though. Flip kid broke my laptop. Really? Y'all know Flip why it's in Flip. Yeah. His kid broke my laptop. I just like the thing on your channel today. I actually got him we about to drop his too. He's bad but you know it's good. So do you feel like this is going to be your year 2022 as the year it goes now? It definitely is. What make this different than last year? Yeah. Me and the whole too far we's going up. I see y'all like I said I'm hearing y'all working. I still I'm a little disappointed in the visuals that come out. I think there should be more predominant visuals.   They just want oh I give it this is the truth what you're going to do we want to see visuals but I'm saying the way I've been doing it I've been getting I've been getting so many followers a day like the way I drive my stuff let me know I just posted the video two days ago now I'm finna drop it on Worldstar so so is that something that you're trying to do different this year than you did before because you know every year well before I barely even I didn't drop anything anything even this now is it something that you're going to keep doing quicker yes quicker consistently right and then you talking about the visuals because Rio just dropped his hardest video with like cool edits it's way different than any other I watched it last night I watched it yesterday you seen it right it's on this new video the visuals are so hard to edit I already put it on this interview being recorded you know who edited I don't know who edited but I know somebody do it but it's real cool like the background move and everything like it's different from then don't care what you say it's got to be more predominant visuals on you guys we want to see y'all it's on the way everybody want to see right now this is where we at with it we want to see something anything we'll take it whatever we can find that has to concern with you we'll take it you know what I mean so make sure that you guys I'm talking and whenever and one thing I want to keep in mind that whenever this thing as in primetime ballstop primetime go full force and y'all recording and y'all get your guess you need to get your guess back to back to back to back I'm talking in one day so you can change clothes do your recording so you record all the episodes you want say you want to record five episodes in one day so you don't have to come back like every you know what I mean every day or every two days to try to get content you can get when you have the time to get it you know what I mean so you can change your clothes bring the next guest change your clothes so people don't know it's the same day it's cool I had one of your people on here you was a big fan I don't know if you can see them I'm dead gutter gutter K he was in the building oh what y'all asking it's a great interview it's going to be it was a good interview have y'all still been watching his episodes yeah I've been watching I've been seeing them on I told him what y'all said I'm not asking the question that y'all told me to ask him what he said I ain't gonna tell you I ain't gonna tell you you gotta watch the scene but he was definitely was asked he was on here doing his thing I didn't know Cardi B followed him he told me he always be reposting Cardi B stuff yeah he's been posting for like six years and she posted too yeah she do yeah that's crazy he's like da da da you know what and he just got his merch out that says da da da so where's y'all's merch well he need to wear the two phone merch too yeah we got two phone merch we can collide da da da two phone yeah excuse me excuse me wait I'm dead why you didn't have the weed on though he that was up on the wall but we just we did a whole we had a whole movement on just talking about his he's really talented he is no I'm talking sing and rap he did both on his mic he didn't like the brook he brought me some over like bop bop bop bop I was like whoa he hit that thing let me too cool to just be just be not doing it like that so so I mean you know we didn't you say the next time you came you would no I didn't I know for a fact I did not say that I think you know a lot of people really like they don't understand the connection you know with me being part of your management team they don't know why you come on here all the time like it's a trip to me like they be like damn like why she on there all the time why she get to be on boss top I'm like she a part of the team bro like I manage her and a lot of people be tripping about that I'm just saying I'm just saying that's what you be telling me I was our manager yeah because when God came over we got confused like who the manager I'm like nigga go to TV like I said I'm the man he's like I manage bro I'm like really not trying to put me in the middle side we don't figure out what's going on my nigga I am a free agent I don't give a damn about what you say nigga you sign the papers that you signed last time you was there no I read there no it was the most up in there you didn't mean to find lines because baby she ain't even writing the paper where's the paper you signed so if you go out here making them crack dumb and mistakes I'm going to be looking for you with my lawyer I'm going to be with my lawyer like I never read this before I don't know what he's talking about I really don't matter like even like territory nah but we like let me tell you something even like territory the girl to be on there would have said night she dope super talented I treated the same why I treat you when I care about you I help you anyway I know half prank kind of got done wrong by Irka Banks I just feel like you wouldn't do me like that he did yeah well that's all news that's all news that's all news it came on my self Carl Crawford when she left when she left oh she went to 1501 shout out to Pyn because he going to keep doing his thing bro but you know what though well I can't tell y'all that but it's a lot going on right now I know a lot you don't know what I know I might for real yeah I doubt it alright let's talk about it I'm tapped in bro when the camera turned on bro I'm so tapped in you don't even know I'm so tapped in I get them calls bro I know I get them calls I know like when we turn this camera out I'm going to tell you something going bro I'm going to tell you something I got people on here last night that told me stuff I didn't even know like it's stuff that be going on like you don't be this is way way big big like he could get you killed I'm talking about I'm talking about I know something way way big like they could get me paid you hear me like yeah that's the way it be but we ain't going to let y'all know because we can't let y'all know what we know bro we we don't want to out nobody take it to the grave yeah I would take it to the grave but you know keep watching boss talk you might get that sauce spice so do you like I said the female artist outside of yourself who do you think is like the dopest right out right now just Malata now we we're going to say Suti Mali first okay we're going to say that that's that's the hardest right after me then we're going to say Big Lado Big Lado Big Lado Big Lado who else we like we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to we listen to I don't know her, but I'm saying, like, she is hard. Like, she be rapping a little. I mean, I'm kind of mad at her, too. She ain't been on Balls Town.  Her whole camp done been on here. 1501, Carl Crawford, everybody. She just, we be kind of missing each other. You know what I mean? I don't know who else I listen to, though. That's because we listen to boys for real. She DM me, though. I can get the DM. We can go back and forth. Yeah, they probably broke. It's all good. Yeah, but Molly Bigado... What about Take Money? Y'all don't like her?  Y'all don't say nothing. I'm over here trying to think about it. She's not rememberable, evidently, because you would have said something. How is she not rememberable? I like her. She's like... Let me just show y'all how real it is. Come here, right here. No, no, you already own it. This is Woody's mother, and she really, like, rocked with Brooke and Tufo and all this. It's the only thing she wants to do. Let me just say what he wants. Nia B. I'm talking about the fact of how, because you got real fly with the pictures and everything, like, Woody was all over your page once he passed away, and nobody knew. Nobody knew that you was even... I didn't know. It wasn't mentioned on my show that day when me and him was talking, so I was like, y'all kept y'all being this on the low. Stuck in? No. Y'all trying to be like, Beyonce and them being like, that's the way Beyonce and Jay did it at first. They kept everything. He was even moving out of her energy because of something she didn't even... Well, I seen some of it. Yeah. That energy is real. But this is not doing it. This is Chubah's house.  But didn't I say that last time? Yeah. He just brought it just like his daddy. Just like him. First of all, with his personal life, he never come out with it unless he know that they both straight. But he's sneaky, she's sneaky. She was just like him. That's why they locked in. I'm not sneaky. You did this? No. One thing I can... You can rest assured. I already know how genuine your heart is. I see straight through you. So, what's up? Let's talk about the show. Let's get the name right now. We want to call it Red Bull, turn the can around, she say. What do we want to call it? I don't know. People, give us a name for this show. We don't know. Give us some suggestions. We're tripping, we gotta get the logo and the name going so we can start promoting. So, we need y'all, my people, step up. Hit them up. Wait, we can drink and stuff? Yes. And we might. Nah, I'm not gonna say that. I don't want people to know that I be smoking babes. Why? Is it like bad smoke babes? Wow. It's not that bad. It is that bad. Yeah, but that's for cigarettes. That's not for vapes. Yes, it is. No. Yes, it is. Vapes, they be having them commercials. My grandpa, he used to be talking in the little thing. You gotta put it to your neck or put it in your mouth. But if it's your grandpa, they didn't have vapes back then. I know, but. That was cigarettes. But cigarettes and vapes is the same thing. I'm gonna take this off because I'm hot. Oh, yeah. It's the drink. It's the drink.  I'm not for the whole job much longer anyway. Did we miss anything? What's going on? Anything y'all could think of that we need to talk about? Um. Anything? Oh, no. Was y'all like... Was y'all like... And this may be way out of the box. Like, you guys being over there. Did y'all mess with Fort Worth at all? Like... Huh? Like, what you mean? Like the artists over there.  Just the younger people. Nia got family. I don't know people. Oh, yeah, I heard of her. You talking about music and Fort Worth? People period. All of Fort Worth. Nah, yeah, we got family out there. I don't know these people. Wow, see, y'all really don't...   But don't... I'm not saying that's even hard. Like, they hard for Fort Worth. Kenny B come over here and rap last time. He is not playing and he turns it up. Yeah. I believe that's why NBA young boy didn't share this stuff off my page because... That nigga... And he's talented in his whole delivery method of how he even do interviews. This nigga know how to interview and everything. This nigga is exciting to watch. No, sir. I'm serious. He's exciting to watch. This nigga is a star. That nigga got too much energy. Bro... He be adding a whole bunch of people with him and they move like a unit round his own. I think all y'all dope though. So when can I see a whole mixtape two-fold everybody? We gonna have to speak to Rio about that. Yo, in the middle I'm just saying when are we gonna see that whole mixtape, that whole... I want visuals though. I really don't care to... The visuals. When is the whole two-fold gonna have a whole project? He say he don't know. It's kind of like on the back burner. Yeah, I'm gonna do that. I don't know how to do all that. I'm just type person to sing my song to somebody. Because... Yeah, I want my song. I need a manager. I am the manager. What y'all talking about? Bro, this is sad, man. I'm gonna shut this whole down. Why? My job is really just being questioned at all times. I'm not doing a good job because you won't let me. No, I said we need to have a sit down Bro, what we doing now? We ain't sitting down right now.  We on air right now. Yeah, it's all good. Get the paperwork out, baby. That she signed last time that was real. And conversation. I like y'all energy, man. I'm always have y'all on here. I love Tufo. I love everything that you guys do. I'm watching y'all. That's why we doing the show is going down, man. Thank y'all for coming on Boss Talk. How can people get a hold to you? Instagram, J-Monay. And you? Tufo, Lubbert. And it's going down. And make sure y'all follow them. And make sure y'all like and subscribe to Boss Talk. Call it your boy. It's unique.  Call it your boy.


Live from San Francisco, California, it's theCUBE at VMworld 2014, brought to you by VMware, Cisco, EMC, HP, and Nutanix. Now, here are your hosts, John Furrier and Dave Vellante. Okay, welcome back. And we're here live in San Francisco for VMworld 2014. It's our fifth year excited to be here at theCUBE, extracting the signal and the noise. I'm John Furrier. My name is Dave Vellante and it's a CTO and principal SC of Extreme I.O. How do you say your last name and give us the Hebrew? Like. Like, okay. So, you know, it's the east coast accent. I can never get that right. But welcome back to theCUBE. Thank you for having me. You guys know the deal right now. Obviously, we are totally interested in Flash. The market is as well. Give us a quick update of what's going on with Extreme I.O. in the field right now. Obviously, indirect availability is pretty hot product. You need the line around the corner to buy it.  So what's going on now? Give us the update. What's happening? Right, that's a big question I'll try to answer in a few sections, so. Don't worry about the bread lines. The lines are like. I love the analogy, John. So, as you know, the DA availability phase was in 2013 and we went here in November 24. And it was absolutely booming. I mean, we were still fairly small in terms of R&D and the SCs at the field. And the product has been going absolutely amazing in terms of different use cases. But back then, back in 2013, and even in the beginning of 2014, we called it phase one. Phase one was for use cases that were obvious for an old Flash array, like performance. Let's say database. Customers, the database needs, they need to reduce the latency. They need to increase the performance and you need to increase the bandwidth. They considered that everything to Extreme I.O. right? That was the most obvious use case, phase one. And it also from a low-ing in a fruit perspective, that was one isolated case that didn't just move their entire workload to Extreme I.O. Then in the beginning of 2013 came phase, what we call phase two, phase two mean data services. So for use cases like VDI, where you enjoy the data reduction technologies like deduplication, or for the database workload, things like Snapshot that we announced that are already GA, right? So you have a database and you now want to clone or Snapshot the same database 250 times without impacting the source volume performance. That's something that wasn't, you weren't able to do it in the old days because that was always impact the source because it was spinning. It was spinning, the engine utilization was actually suffering very much as well. So it wasn't just the drives and it was also about the cache. So the caching layer on traditional arrays was suffering big time. So you had to add more engine just to encompass for the fact of adding more Snapshots. So customers fix this problem in traditional arrays by moving to clones. But clones as you know require different spindle. Different spindle require different flow space, a lot of powering, a lot of cooling, a lot of money, right? The box. The box, more box, more, 70 boxes more. Good for business. Good for business, absolutely good for business. But not sustainable. Not sustainable. So that was phase two. And right now with the launch of version three we are in what we call phase three. Phase three is going all in for Extreme I.O. I have a session on Wednesday and I'm actually going to speak about the customer that was using Extreme I.O. for phase one and phase two. It's a financial customer in EMEA that was using Extreme I.O. for database consolidation, performance and Snapshots. And now they decided to move their entire virtualized workload, everything, including everything to Extreme I.O. Across two sites with Vplex in between so that will make the entire solution an active, active solution. And the road was very easy. They just wasn't sure about the TCO in terms of dollar per capacity, dollar per gigabyte as opposed to dollar per performance. So together with Mytrend we developed a free tool that know to analysis your existing environment, whether it's physical or virtual. And it can tell you from a capacity point of view, taking into an effect our deduplication, M-Think provisioning saving and the compression savings that we just announced with version three, how much capacity it's going to require on Extreme I.O. And you know what? Just ignore performance and ease of management and the requirement to not have different volumes with different rate structure. Just in terms of TCO, dollar per gigabyte, it was actually cheaper than a hybrid array. So that was a no-brainer question for me. So we're there, we're there. We're there. We're absolutely already there. Flash is less expensive than traditional arrays. Correct. That had obviously certain segments of the market. Correct, not for every workload. I would say that some workloads are still not there. Obviously archiving, you're not going to use Extreme I.O. for data domain. But for things like maybe Microsoft Exchange, that may not be the best solution. You will still require an hybrid array, but for pretty much everything else that is out there, it's already there. So I ask all the folks out there the same question to the Flash guys. I mean, Flash is obviously great. We're the big fans of it. But there's different levels of kind of storage needs. There's latency, real time, transactional, throughput, and cost per terabyte, per petabyte, gigabyte, whatever it costs, basically cost per medium. So we've got to ask you the question. Can you do all three? Can you serve all masses in a Flash environment? And is there a notion of capacity Flash versus performance Flash? Because that seems to be a conversation we were having earlier this morning with folks in cloud, is that there's different versions of Flash. Certainly the economics are awesome, very ridiculously cheap and inexpensive, if you will. Capacity and performance Flash. Is there a difference in real time or transactional throughput cost per gigabyte? Yeah, that's a very good question, actually, because people in many cases, and I guess I should be one of them as well, will preach an all-Flash array for every use case under the sun, but that's not necessarily the case. I mean, for example, you mentioned performance and bandwidth. I will also take it a step further and speak about data services. Maybe you just need performance and that's it. And for this we have an absolutely good product called a VNXF, right? It provides you the best TCO dollar per gigabyte per performance without the data services, without the duplication and the compression. And you know what, that's absolutely good because not every use case needs or can benefit from those data services. For example, databases. Databases do not have the duplication associated with them. You can only have compression with database but not the duplication, right? So if the customer just need a good Flash that in terms of bandwidth and performance and very low latency could cope with the deal, that's a VNXF use case, right? Which is actually going to provide a better TCO than Xtrema-O. On the other hand, if you are looking for other cases, right, that require compression, require duplication, and I would say probably the most important aspect is the scale-out mechanism, which none of those hybrid arrays, including our own hybrid arrays, than Xtrema-O is the right solution for you because then you have building block that scale with both the capacity and the performance. By the way, that's another point that I'm going to speak quite a lot about on Wednesday.  Well, they need to speak to my customers because I'm actually at the field all day long and they need one million IOPS. Even if they don't need them today, they will need them in the future. I'm always using the same analogy of an iPhone, right? What's was wrong with iPhone 3GS? I mean, what device are you using? iPhone, of course. iPhone, but you're not using the iPhone 3GS, right? No. Why are you using iPhone 5 or iPhone 5S? Because the moment that Apple bring up a new device to the market, the developers immediately know to take advantage or to abuse the hardware and write and code new application that will take benefit and take advantage of the new hardware. And the same thing applies for Xtrema-O. We were talking before and about snapshots. So up until now, customers were using maybe two or two or three or two or four snapshots a day, but now they can use 20 or 200 snapshots a day, right? Because there is no penalty on the system itself. Well, my old iPhone was so much faster than my new iPhone because it wasn't doing anything. There you go. Well, we see the same thing in data centers. Exactly. When iPhone came out, it was locked only web-based application but now everybody can write application into the iTunes Web Store. And that's exactly the thing with Xtrema-O. That actually leads me to another point. We have a free plugin at EMC called VSI, Virtual Storage Integrator. It's a free plugin that sits on vCenter and gives you the capability to view information from your storage array, be provisioned volumes from your storage array. See in the context of Xtrema-O, it knows to take, let's say, a master image in the new case of VDI and clone it thousands of months of time.  Why do we even want to mess with cloning although we support X-Copy and it's all done in metadata and memory and it's 10 times faster? Why should we settle for 10 times faster? We can use snapshots, which are immediate, right? And we can make it 1,000 times faster. So now customers are actually using this plugin that was originally meant to be used only for VDI, for snapshot-based VDI VMs and they're actually snapshoting their server, virtual server workload and taking advantage of the system itself. That's again, a thing that, you know, a customer actually educate us about the potential of their array itself. I want to talk a little bit more about snapshots. So we had Avishek on before and he was saying, you know, the whole architecture matters, you guys are big on that and I'm starting to believe you really believe that and so I'm looking for more proof points. But so he basically, he chose, I said, let's give me an example. And of course he chose the inline Ddupe, which is you guys have used a lot. And he said there are many, many others. Snapshots seem to be something that is interesting for customers. They're finding new ways to use snapshots. So I wonder if we could talk about that a little bit from two perspectives. One is the architecture because Avishek's point was no, no, we've designed this feature set specifically for Flash.  He goes, well, let me give you an example. And they are saying the same thing. So he took inline Ddupe as one and he said, many, many others. So I wonder if we could talk about snapshots. How is the implementation of snapshots different for the all Flash array for extreme IO than it would have been for, let's say legacy systems and maybe competitive systems. And how are customers using snapshots in new ways? You've touched on though, but I really want to think into this one. Yeah, so that's a great question. So first let's talk about architecture from an eye level. So let me tell you a secret there. So for us, snapshots are just a volume. We don't have a concept of a snapshot. Yes, you can create a snapshot in the system, but it's just like any other volume. It will look like a camera. That's what makes it a snapshot. Yeah. For us, snapshot really means that it's the same data as the original volumes. And because it's like this, because of our content addressable storage architecture itself, when you create a snapshot, you create a volume and you don't consume any capacity on the array itself. And you do not also consume CPU cycle from the array itself. That in itself is a huge value because on traditional arrays, every snapshot are tightly attached to the volume of the parental volume itself. That kills the CPU utilization, the engine, right? And that's causing customers to either buy more engines or more controllers on their- Press the pay. I'll read it. Exactly. Or just forget about it because they don't want to affect their parental source volume performance and go with clones, right? But clones require different spindles. Different spindles require different, much more power, and which of course, eventually will lead the customer to say, you know what? I'm only going to have maybe four clones a day. That's it, because that's what I can sustain without killing my source volume performance. What we are now seeing is that the question is not, how many questions can we deliver, but rather how many snapshots do you as a database administrator, for example, want to have? So for example, we have a customer in Scotland, a financial customer, that's now running hundreds of snapshots almost every day because there is no penalty on the array itself. Another use case will be actually virtualize environments. One of our companies that we actually allow to use is Amdox as a reference customer. You know Amdox, right? Sure, yeah, of course. They deliver service for their billing- Local company for you, right? Local company for me, correct? So their use case was, we are using VCloud Director from VMware. We are provisioning a Vapp, which is a logical container that contain many VMs running the same business logical entity, let's say SAP, for example. And every change that we are uploading to the system needs to be represented as a new Vapp, right? That will kill an hybrid array, or should I say a traditional array, because every one of these clones will consume more power from the CPUs, more capacity from the array itself. With us, they don't pay for it at all. So they are now actually doing a clone for every code revision as opposed to a cumulative set of, let's say, a seven code changes every week. That makes sense. So now they can actually roll back to a very specific point in time of this particular snapshot, right? That's one thing. The other thing that is interesting for us in terms of the snapshot is that one of the traditional problem with traditional snapshot is that the hierarchy. If you create one or two snapshots, that's okay, but if you create, let's say, 60 snapshots, and you are querying data that reside on the parental volume, the traveling, the seeking time, even on Flash, will take a lot of time, right? To find its way from snapshot number 60 to the parental volume, which is number one. For us, we have a special mapping that reduce this trip even further. So there is no seeking time. I mean, forget about the seeking time of the non-magnetic device, which is Flash, but also the seeking times in terms of the software itself, right? So that's another benefit. And you're keeping track of all these snapshots in your system. You've got the, you have a catalog to do that? We have a special table just for snapshots, yeah. Interesting. Yeah, very. So what's the disruptive technology coming in Flash? What's next? What's the big deal next? It, I think, again, it's a good question, but it really depends who you ask, right? For me personally, my background is not even storage. I'm a VMware admin, I've been a VMware admin for, I guess, the past 12 years. So you see two tectonic shifts, right?  But those will fairly come with our data services and with distributed algorithm, right? And on the other end, you see customers who still want to buy a box, even if it's an old Flash array. By the way, there are many good reasons to buy a box that are not necessarily technical for example, responsibility. The box is not going away, I mean, Nutanix proved that. Correct. I'm just talking from a warranty point of view, right? If I'm buying a server from one manufacturer, the software from another and something breaks, who do I call to? But we do start to see maybe a collision into each other. So maybe a V sign that will be based around old Flash array or things of that nature. And that to me is the real future, maybe the combination between the two. That's one angle to look at it. It's great to have you on theCUBE, appreciate the impact of Flash on virtual servers, databases, virtual workloads, that's your session. Thanks for sharing theCUBE here. Thanks for having me. Getting all the data, find out who's got what in the converged, hyperconverged end user computing journey to the private cloud, we're all here. It's theCUBE, getting the data, sharing that with you. We'll be right back after this short break. Thank you very much. Bye. It's okay.