Okay. I think we're going to get started and welcome to the sonic summit here at the open source summit here in lovely Vancouver. The interesting part is we have over 350 registered online. So people still like to stay home, I think. But for those of you who are here, it will be a very different and more interesting mingling experience. You can ask questions. We have the top community people speaking. But for the speakers in the room, you know, we're broadcasting, I think, 300, 350, whatever the number is. Okay. So with that, let's go ahead and get started. My name is Arpit Jashpura. I head up open source networking edge at the Linux Foundation here. Welcome to this update session. We have a very interesting agenda, but I wanted to sort of baseline everybody on where we are. So take a step above sonic, right? So Linux Foundation, for those of you who are online and don't know what LF is all about, it's well beyond Linux these days. And of course it is attacking, you know, disruptions for technology. It's solving problems in the marketplace community, right?  Films, hardware software, right? All happening through what is called sub foundations here at the Linux Foundation. And it is interesting to note that no foundation or sub foundation is in isolation. Okay. There are collaborations happening between the various networking projects. There are collaborations happening between cloud and networking. There are collaborations happening between networking and Edge and IoT. There are collaborations happening between security and networking. So the reason I wanted to put this up is while we may all be focused on sonic, there are projects and sub foundations outside sonic that you may want to look at and be part of because it is, it solves the whole end to end solution. Okay. And what do I mean by end to end? This is one of the most popular diagrams for the past several kind of conferences, right? But if you look at, and this covers all of it almost, if you look at use cases across the mobile networks, across the residential fixed broadband networks, or across small, medium business and enterprises on the left, eventually you end up coming into an Edge network, whether it's a user edge or a service provider edge, it doesn't matter. Some version of a cloud up the stack into a NAS, right? And now you could have a NAS sitting in a site router somewhere as well. I'm not showing, like it's not a very accurate depiction of the code, but you move up the stack, go into a data plane, you know, infrastructure, you know, about the forwarding plane into things like DPDK FDIO, move into Kubernetes, and then you have a control plane like an open daylight up into an orchestration plane, like an own app or a nephew, and then move into the apps layer, right? Through APIs, whether it's a telco app through Kamara, or CNFs that are running cloud native network functions that are running any applications or application lifecycle management, like leaf, which is a, you know, a Walmart production software that does EBPF lifecycle management, right? And all of these are effectively kind of working with each other, collaborating with each other. The thing I want to emphasize for Sonic, right, since we are sandwiched right at it's disaggregated. So that's the good news. But since we are sandwiched between sort of the hardware and the application software, it is very important to listen on both sides, right? Hardware, ASIX and software, and see what we can do to be ahead in the game. I would also point out that our sister sub foundation, you know, Dent is also a NAS that came through the Amazon retail store. The great news there is they have just publicly announced in a couple of weeks ago at the OCP event that they are also supporting, you know, PSI. So PSI is becoming now a very standard sort of abstraction layer, which will help the silicon and the hardware vendors tremendously. And of course the features and the use cases may be different, which is very common in our networking space. But effectively, this is what gets you the stack, okay? And I'm not showing, you know, P4 and things like that. But this you get the general sense of, you know, what we want to do with the NAS and how we want to move it forward. Okay. So with that, you know, Sonic is a very old or one of the early on, I wouldn't say old, but one of the earliest open source projects. But we moved it to Linux foundation about a year ago and we just celebrated the one year anniversary. Even a press release came out, right? And when we moved it over and we did a blog on that. And it has been a very, very active project. If you want to see the participation of Sonic, you can go to a platform tool called LFX and then search for the project. You will see the developers, you will see the pull request, you know, time between pull. It's a very detailed tool. But the growth is tremendous. The community support is great. And to talk about all of that, you know, we have analysts like Adelaro that have started, you know, tracking and measuring the growth of these ports. Now how accurate this will be? Only time will tell. But they do get this data talking to vendors and users and a lot of people who are in the community. So keep in mind, this is the first open source project that is being tracked at the port level. So it's very exciting times, right? But anytime you see a bar graph that is growing, you should feel happy. That's how I see it, right? Whether it's 10x that or half of that, who cares, right? Anyway, so that's the current thinking. The good news on the right hand side, if you can see, it's moving from not just the top four cloud service providers, but it's moving beyond that. And that's kind of what the mission of the governing board and, you know, thought process was like, how do we take this to more use cases? Okay, so that's kind of what we see. So with that, let's talk about all the community and all the community updates and where it is. So come on in, Shin.


Hello and good afternoon, everyone. I'd like to wish you a very warm welcome to this upping up the next generation of change makers. My name is Sarah Kelly. I'm a TV news anchor and a journalist. I host the main international news program at Deutsche Welle Television in Berlin.  So now over the next 45 minutes, we're going to be hearing a lot about Uplink. Uplink is a digital crowdsourcing platform aimed at accelerating progress toward the sustainable development goals. We will be hearing from the World Economic Forum, which is hosting the platform. We will be hearing from the foundational partners, Salesforce, Deloitte, and Microsoft LinkedIn. And we will be hearing from young global change makers who are actually already involved in the platform and they can really tell us from a firsthand perspective what it's been like for them. So first though, without any further ado, we would like to hear a little bit more about the platform and we have really the great honor and the great pleasure this afternoon of being welcomed here today by the founder and the executive chairman of the World Economic Forum, Professor Klaus Schwab. Thank you very much, Sarah. I should tell you a little bit the history the forum has taken this initiative. The World Economic Forum has concluded with the United Nations, the major strategic cooperation agreement. And when we signed this agreement together with Secretary General Guterres and Deputy Secretary Amina Mohamed, we discussed how could the forum best contribute the objectives of the global sustainability and the goals which the UN has set to be reached by 2030. And there are so many different initiatives related to the sustainable development goals and the forum itself, of course, has a number of those initiatives going on. But what is missing are two things. The first one is we shouldn't have those initiatives, not just coming from enlightened business leaders sitting here in the room or from governments. We have to engage people and people, particularly startups, young people who now to a certain extent are on the streets to protest but they have ideas and we have to give some means to translate their concerns into action, to translate their concerns into action. Now, we cannot invite everybody to Davos, but today we are living in the age of the forced industrial revolution and we have to think of digital tools. And the idea was created why not to have a digital platform available which would really allow people engagement. And by the way, the name Aplink means linking the people up to the objectives of the sustainable development goals. So I approached some of the partners of the World Economic Forum and I'm so grateful that I found open ears and the enthusiasm and the commitment really to contribute to make such a platform happen. And Mark, I think you were the first one encouraging us and Brunett, Ernie and I, remember when we talked about it in summer, you provided full commitment and then of course, Alan Blue, you brought LinkedIn, Microsoft on board. So bringing those people together under the leadership of my colleague, Dominic, we were able to develop a first platform which we will in some way inaugurate today. So for the forum, it's a very important, I would say nearly historical moment. If you define the forum as a multi-stakeholder platform, we have everybody on board, but what we do not have on board yet is the power of people. And with Aplink, we are confident that we can reinforce with many good ideas what we are doing here, advance our different initiatives. And first, we were thinking for quite some time, what would be the first area where we could show the power of such a digital instrument and of such a digital platform. And we said, oceans, because so is the ocean summit of the UN coming up this year. And also, we knew we have to integrate and I'm very happy with the young generation. We have to integrate the young generation as much as possible. And you will hear from some of our changemakers how they play already a very important role in making sure that Aplink will be a great success. So thank you all for coming here for this very important moment. Thank you, particularly our partners. And I think we have started maybe here a very important and interesting journey with quite some consequences for the world because if I would summarize again what Aplink is, Aplink is a digital platform to integrate, accelerate and aggregate the goodwill, the innovative spirit, the entrepreneurship of all people behind the SDGs. Thank you, Sarah. Thank you very much, Professor Schwab. From concerns into action, the power of the people we've heard now, what Aplink is. Do we wanna know what it looks like? Yes, we actually have a great treat now. We're going to be joined by an engineer from Microsoft who has been involved in the platform. She's also a global shaper from the Casablanca Hub. So please, without any further ado, join me in welcoming to the stage Fatima Azihara El Azuzi. Thank you, Sarah. So from the early stages of Aplink, when it was just an idea, I was involved in co-designing this actually with a group of global shapers. And also in the past few months, I was part of the development process of Aplink, bringing in my technical perspective as an engineer at Microsoft, but also the lens of inclusion. This is an area that I work on as part of the global shapers community. And the goal here is to make sure that Aplink from the beginning is inclusive of the people we tend to forget about and who are usually overlooked. So this is really important. So we have Melati with us here today. And kids might be people who bring projects that really advance the SDG. So she was a kid, 12-year-old, killed the wedge. She had the idea of banning plastic bags in Indonesia. And last year, the ban was actually implemented. So in the same way, maybe the next common innovation would come from maybe a person from Venezuela who doesn't have a high school diploma. Do we think about that person? Or from a woman with a disability in Morocco? Or from a Syrian refugee in Lebanon? So the goal here is we want these people to be members of the Aplink community from day one. And I'm really delighted to share with you to take you today through a preview of what Aplink will look like actually next month when it is launched as a pilot to the public. So we can pause the video. And I will start with the homepage. So from the homepage, you can already have a call to action where you can take in actions from the beginning. And we have topics, so it's organized by topics. And as you see, Professor Schwab mentioned ocean, SDG number 14. And we have here the UN Special Envoy for the ocean with us. So that will be our example. And you have a lot of contents including actually articles from the forum's strategic intelligence platform. So curious articles as well as what are the challenges that people have submitted in relation to a topic. So you can choose a topic that speaks to you. Let's take oceans. So under each topic, we have a number of challenges. So we see here two challenges that you can actually take action on and contribute on. So we have some supporting material that you can use that's related to that challenge. So let's delve in into a specific challenge on the ocean. So under each challenge, we have a number of issues. So those issues are issues that you can tackle by bringing your own contribution. So you can contribute to the platform by submitting your ideas. And your ideas are then reviewed and curated by the forum's experts network. And the best contributions are highlighted. We see here, Badr who's an entrepreneur with us today. So his project is highlighted and him as a contributor as well. So let's look at what a contribution page looks like in uplink. So this is an example of a contribution page of Badr's project. So this answers questions like, what issues are we addressing? And how can we scale up this project? So any information that you can have that supports in this solution. So what can you do actually as a user when you use uplink? You can click on the take action button which allows you to contribute in two ways. Either sharing your perspective or idea. So something conceptual about this challenge. Or if you have a ready solution or you have a startup that you founded, you can submit it as well. You can make your contribution public or you can keep it private until it's reviewed by the experts. So we submit this. We hope that the experts are gonna approve this and take it to the next level. So what's next? How do we actually make impact? So impact is made around action groups. An action group is just a number of people who gets around the same challenge and they connect and they work together to advance it. So you see here that the community can connect and interact with each other to advance this project. So we hope that you will all be uplink users very soon. So it's very easy to do. You can, all you need is an email address or a phone number. And if you are a LinkedIn user, it makes it easy for you and makes it faster for you to get down to work because it pulls your content. So we have here Melati's example. She's a LinkedIn user and her data is pulled from LinkedIn. So she is ready from here to start engaging and taking action. So uplink is for anyone. Anyone can join uplink and I look forward to using it to advance the cause that, one of the causes that matters to me which is investments in mental health. I encourage you all to do this for the causes that are closest to your heart. And please don't forget that the inclusion message I shared at the beginning, let's not forget to invite the underrepresented people to join the community from the beginning. Thank you. Thank you so much to Fatima. Uplink would not be possible without partnerships. And we're going to be hearing now from the foundational partners. We're gonna begin with Salesforce. We are joined by Mark Benioff. He is the chairman and the co-chief executive officer of Salesforce and a member of the board of trustees at the World Economic Forum, Mark. Thank you. Well, thank you very much. I don't need the step, I think, right? That's right here. How's everybody doing? Klaus, I wanna just thank you so much for the World Economic Forum and I want to congratulate you on the 50th year. You have shown us the power of stakeholder capitalism with your vision that we must be about all stakeholders and not about just shareholders. We owe a tremendous debt of gratitude to you. And I am fully convinced after attending even just this first day of the conference as well as the other programs that I have been through now that capitalism, as certainly I knew it, that I have been trained on, went to school on, is dead, that there is a new capitalism, a stakeholder capitalism, exactly as you've described it, a more fair, more sustainable, more equitable capitalism. So thank you, Klaus, for giving us this tremendous gift. Thank you very much. And really, that's why I am so excited about Uplink. Klaus and I have been working on the Fourth Industrial Revolution Centers for quite a few years now. We have them all over the world. I like to call them the franchisees of the World Economic Forum because there are outposts where our members come to brainstorm and convene and understand all the technology that's happening. But what happens in these centers, and there's one very close to my home and the Presidio in San Francisco, they are very much not workshops, but they are do-shops. They are the world's greatest experts who are coming together to show us where the world is going and we're able to create policy, new ideas, we transform whether they're corporations or governments, it's been phenomenal. But the thing that has been most inspiring about the Fourth Industrial Revolution Centers is the youth. To see these incredible global shapers and young leaders come in and see the power of the technology, but then say, I can do something with this to improve the state of the world. The very mission of this organization to improve the state of the world and to see Fourth Industrial Revolution technology coupled with the use to do that, well that's inspiring because that really opens the next door for Klaus's vision, which is Uplink. Why Uplink is so important is because when we look at these key global issues like oceans for example, of course, these are tremendous imperatives that we have to get our minds around, but there are key stakeholders all over the world that can be united through this digital technology platform and you could saw it in the technology, you understood it when Klaus was saying what the initial vision is, but to see it come together is so powerful. So I'm so excited to see this continuation past just what the Fourth Industrial Revolution Centers have become, to see this digital convening platform to address these key issues like oceans or like we heard today in Klaus's opening remarks. We now have a program, one trillion trees, one t.org where we are gonna convene on a global basis, corporations, governments, non-profits to focus on planning one trillion trees and reducing or eliminating two over 200 gigatons of carbon out of the atmosphere. As we know, carbon, of course, on the planet and the universe is actually a constant. It's humans who are moving the carbon around and we have the ability to extract that carbon directly out of the atmosphere through the one trillion tree initiative. And it's something that I also expect to see rapidly emerge on uplink. So Klaus, thank you for guiding us forward and for showing us this tremendous vision. We're very grateful, thank you. Thank you very much to Mark for that. We're going to hear next from another foundational partner and that is Deloitte. We're especially going to hear how uplink aligns with the core values of Deloitte. So please without any further ado join me in welcoming to the stage, we have Puneet Rengen, Global Chief Executive Officer of Deloitte. I wanted to get that correctly. I hope I did. Thank you. And Mark, I need this. I wasn't born with your good looks and your height. I want to start by echoing what Mark said, Klaus. Klaus, thank you. Thank you for the World Economic Forum. Congratulations in 50 years. And thank you for this great team. Dominic and the entire team here have done a great job on this. I represent Deloitte and Deloitte believes passionately that business has a dual role in society. It has to be a force of good. And we exhibit that every day with 300,000 professionals going to work to try and make a positive impact for the clients that they serve and for the communities that they live and work in. 300,000 individuals that contribute their skills every day, whether it is making a commitment to try and take 50 million people out of poverty or work on initiatives like uplink. We believe that this is not only the right business thing to do, it is the right thing to do. And it has been a key part of our DNA and our core values. But one thing that we have learned is that despite our size, despite our passion, we cannot do this alone. And some of the issues that Professor Klaus has raised and that Mark talked about, we believe that we need to collaborate with entities like the WEF, like Salesforce, LinkedIn, Microsoft to try and address these issues. Issues like climate, like income inequality, like poverty. That's why we've collaborated with the WEF for the last 20 years. And when Professor Klaus called me over the summer and said, Mark is going to work with us on uplink, would you sign up? I said, yes, absolutely. For the last number of months, we've been working with Salesforce, with Microsoft, LinkedIn, and with WEF, contributing our deep technical skills because we believe that uplink has the potential to try and get that community together to address some of these issues that are so critically important for us to address, not only for this generation, but for the next generation. So we're very excited to be part of this. Thank you for giving us this opportunity and we're all in. Thank you so much, Puneet, for that. And I mentioned that there were three foundational partners. We're actually going to be hearing from the third with our closing remarks today. So we have Alan Blue here from LinkedIn and he will give our closing remarks a little bit later in the program. But first, Mark mentioned that one of the biggest inspirations to him was really hearing from the young people. So we're going to do that now. I'm going to go over to this side of the stage because we are going to have a conversation now with people who are really on the front lines when it comes to LinkedIn. So, Malati Weizen is joining us. Malati, please come up to the stage. Malati is the first uplink ambassador. She also happens to be an activist herself. She has two organizations, not just one. One is called Bye Bye Plastic Bags and the other one is called Youthtopia. And I know you're going to tell us all about that and how you're using the uplink platform in just a few moments. But first, I want to welcome onto the stage Bader Adresi, also joining us. Bader is the co-founder and chief executive officer of Atlan Space in Morocco. You're going to tell us what that is. He's also an entrepreneur involved in the development phase of the platform. We saw you a little bit earlier, in fact, as part of that presentation. So we got to see a little bit of your work already. And Malati, I mentioned that you are the first uplink ambassador. So perhaps, you know, we can start to talk about, you know, why this platform means so much, especially for your generation. And then we'll hear a little bit more about how it's playing out. So why is this so important for you? Generation. And for that, I was kind of thinking, well, where do I start? You know, young people are fresh. We have bright new ideas and we're willing and ready to be part of the decisions that are being made today. But also, in the time that we're living in, especially right now with all of the issues happening and the challenges that we're facing in today's time, you know, young people, the unique aspect that we have is that we don't look at it as a burden, but more as an opportunity. And I think that this digital platform will allow us to be taken, well, have our contributions and have our ideas be taken seriously and really connect it with a wealth of knowledge, of traditional business leaders, innovators, investors, and really have this space where young people can feel like they are being heard. Bader, would you say you're being taken seriously? I mean, you're Uplink's first registered entrepreneur. You've had experience with the platform. First of all, how did you come to get involved and even find out about Uplink and how has it been playing out so far? Yeah, so we discovered Uplink through our membership in Catapult Ocean. Catapult Ocean is an impact accelerator that has a deep focus on the ocean. And there are also one of the founding accelerator partners of Uplink. So we were introduced to the project by Catapult Ocean and we started discovering the platform as a test user during the deployment and development phase. And it was really interesting for us to discover that one of the main focuses for the platform for the moment is the ocean. Challenge that we are currently addressing with our solution. And one of the road blockers for sustainability of the ocean is illegal fishing. And we believe that with our technology we're able to support government to fight illegal fishing by helping them understand what's happening on very large marine areas. For that, we develop artificial intelligence that allows drones to be fully autonomous and monitor very large marine areas. So it's really about taking action and doing something. And so during the review, we filled the form for Uplink and during the reviewing process, our technology was identified as a high potential innovation solution. So we were invited to join the group of drone technology for good. And we were very happy with that. And Milati, to Baader's point, perhaps you can also tell us because I mentioned that you have two organizations yourself, by plastic bags, eustopia, given Baader's experience and what you've seen playing out so far, how do you envision that you might engage with the platform? So one of the things that has happened for me in my last seven years being a frontline activist with bye-bye plastic bags and then actually achieving a change within regulation back home in Bali, I kept getting the same question of young people all around the world, how can we do what you do? And this is where eustopia, our new project, really comes in to help empower young people through a peer to peer education problem. And with Uplink as an inaugural ambassador, something that I really am excited about is to get into this space with Uplink through a youth partnership on seeing how we can really curate this space more for the young people. And you mentioned that they can do what you do. The way that they can do what Milati does is, actually, and I'm sure you guys have seen this slide sort of to the left of us here, there's the link on the bottom, uplink.wefforum.org. So if you do have expertise, that is how you can submit things and share them. So that is indeed actionable. But I'm curious how you feel. I mean, we saw the foundational partner speaking a little bit earlier. We saw how important this was as a vision for the founder and the executive chairman of the World Economic Forum. I mean, there's really clearly robust support for this platform. I mean, how does that make you feel as an entrepreneur engaging with it? So it's really interesting for us because we're facing a lot of issues. Being a startup that is trying to have an impact is really challenging. Accessing funding, accessing government is really challenging. And we believe that uplink can provide us with the expertise, such as Jim Leep here and experts such as Jim Leep and expertise to really scale the technology and scale geographically. And what's really interesting by saying scale the technology and geographically is that uplink is not only about the ocean. It also address different SDGs. And our technology being flagged as high potential innovation with the group for drones technology for good. We're able to address other SDGs, such as deforestation, providing humanitarian support, distressed population, illegal mining, and so on. Malati, you're the first ambassador, as we mentioned. I mean, what's so exciting about that for you? And I mean, what are you planning? What are you going to do? I mean, I'm really, I'm so honored as well, but also just to see how this is really opening a path for more young people like myself. And something that, you know, the question that you asked about seeing all the partners behind uplink and just this enthusiasm that was coming, it really actually reflects the younger generation very well. And it's exciting, it's refreshing to see because we need a space like this that is able to connect the dots. And I think that that is what uplink is doing is creating this digital platform where all of the knowledge is accessible to people and suddenly solutions seem so much more closer to our fingertips. Bader, you mentioned your initiatives with illegal fishing, for example. Okay, let's take it beyond that now. How is uplink potentially enabling you to take your technology, your initiative, what you're doing beyond that? So going beyond illegal fishing is really about visibility. So understanding what government problem are, what are the challenges that are faced by those governments. And we believe that uplink is really building connections to understand what's happening and also get the resources to resolve those issues. It's not only us, but it's a partnership that we're building through uplink to provide solutions to really critical issues that humanity is facing today. I mentioned that we're all gonna have the opportunity here to be engaged. And in fact, we wanna hear from all of you because we know that there's so much expertise in the audience, there's really a breath and a depth of expertise. I saw all of you who signed up. So I can indeed affirm that. So if you have a comment or perhaps even a question, we would love to hear from you.  And if you could just give your affiliation and a little bit about your work before you speak, that would be greatly appreciated. Right here in the front. Thank you, thank you for the presentation. My name is Ma and you're at power. I'm the CEO of Catapult Ocean. And we're very proud to have worked closely with the WEF team on uplink the past half year. As Bada mentioned, we invested and support oceans like startups. I mean, built a global ecosystem and to work with uplink here is a fantastic way for us to really expand that ecosystem and connect decision makers, potential customers, potential philanthropists and investors with these impact startups. So I encourage other incubators, accelerators, also investors and people with competency to contribute to this platform. Fantastic, thank you so much. I saw another hand go up right next to you. Thank you. My name is Alicia Barsena. I want to greet, of course, Ambassador Thompson. We are establishing a very interesting SDG gateway in Latin America and the Caribbean, which is obviously Spanish and English. I wonder how can we connect, you see what I mean? So that whatever we are doing, which is what countries are doing, what UN agencies are doing, what NGOs are doing, what everybody's doing around SDGs, I would love to see if we can link because this could link to another language which is Spanish and to a very large community. We're talking about 680 million people. Thank you. Thank you so much. We just heard actually that we have Ambassador Peter Thompson here in the audience. He is the UN Special Envoy for the Oceans. So we would love to hear more from you. Yeah, look, I'm so impressed with what we're seeing here. I was considering ways of getting myself cloned because this message about what's going on in the ocean, one man can't do it, I'm in two countries every week, have been for the last three years, but this is the answer, I don't need to be cloned. All those things, which I'm talking to people about in countries can be done through uplink now. I'm really excited about this. Look, I'll ask a question to the curators, maybe. If you look at the ocean's problems, they basically fall into three or five areas in marine pollution, fisheries, the physical nature of the ocean, acidification, warming, deoxygenation, and there are communities which are interested just in those areas because that's what they tend to specialize in in the fisheries community, for example, we're hearing about now. How are you gonna curate those? So if I'm just interested in marine pollution, do I get into a kind of family here of others who are just interested in marine pollution somehow? Thanks. Thank you. Do we? Yeah. Dominic, would you like to respond to that? Well, maybe our colleague from Salesforce can, Clalio, you've been looking at this issue of community. So hello, Clalio Crivelli from Salesforce. So to answer your question, yes, at the behind the scene, we are going to create a community of experts. So subject matter experts issue experts like Jim Leap, for instance, or other people related to the Friends of Ocean Action or Benioff Ocean Foundation to curate all the ideas startup that come up according to the roadblock that will be published. All right. We're gonna hear from Jim Leap now, one of the leading scientists on the oceans. There you go. So at Stanford. First of all, I think we should hold on to the cloning option, just saying. So I'm at Stanford. I direct the Center for Ocean Solutions there and been involved with the forum and all these things. I just wanna say congratulations to the forum and to the founders, and then particularly to Fatima and Malati and Bader for bringing this to life. I mean, it's amazing. So as someone who spends all his time on oceans, I should just say two things. I mean, one is, there has never been a greater opportunity for innovation with all the data and technology coming to us now about what's happening in the oceans and what we're doing to them. There's also, of course, never been a more urgent need for that. And it's hard to imagine better hands to put that in than these hands. So for me as an old guy, that's super exciting. But, and so one thing just as a question, I mean, I'd be really curious, both of you guys think ambitiously, right, about making change in the world. And you've talked about expertise, you've talked about visibility coming from this platform, but what do you need from the platform? How do you see taking these great ideas that you have to the kind of scale that you dream of? Yes. Maybe Bader, you can start because you're actually using it. Yeah, so actually there are a lot of initiatives all over the world. And those initiatives, some of them are really, really interesting, but they don't have access to expert resources. They don't have this visibility. And I strongly believe that such a platform can really enable them to scale because those initiatives will be vetted are creators, experts. So once a really interesting idea is popping up, they will have the necessary monitoring, coaching, follow-up, expertise, access to decision makers and so on. That would allow them to have a real global impact because what we've been seeing lately is that there were a lot of initiatives going on and this is a problem that we're actually facing. There are a lot of initiatives, but they're small. So the model today is that there's a lot of money going to NGOs to do pilots, but there is no follow-up on scaling on those pilots because those NGOs doesn't have the mechanism to follow up on those pilots. And this is the whole difference between being for-profit and non-profit organization. Being for-profit means that it's in your DNA to scale up, to go beyond the first pilot and scale and be profitable. And this is the big difference that I see in uplink. So enabling those ideas, those projects, those journeys to scale once they prove that they're really interesting. Malati, what would you like to see? What do you need? Well, I think you were really spot-on on exactly explaining that communication channel once it's vetted and having that entire process where we are then connected to either action groups or specific experts that can actually help all of these ideas turn into a reality. Okay, great. Anyone else? The floor is open. Hi, I'm Erij from the Lwaha Venture Capital Fund of Funds from Bahrain. And I think from our perspective as an investor, especially into venture, I think one area that I think uplink will definitely help support is building that kind of awareness that projects that actually do tackle the SDGs can actually still be profitable and venture capitalists can actually put their money into this. We've seen a huge interest in impact investors, but a lot of the time they can't find like-minded people. They struggle to find people that actually believe that an impact project will actually make money and bring back money to their investors, especially if they run venture funds. And I think uplink will help build awareness, connect investors with other like-minded investors and be able to find people such as Bedir and yourself to be able to do this. We have time for just one more comment if somebody has one. Oh no, I saw two. Okay, we're gonna get both of them in. So, back there in there. Hi, Melati, I'm Wuni Lubis from EDN Times from Indonesia. I'm really proud about your work and your colleague in Global Sherpa. My question is, or probably not the question, what do you need to make sure that uplink get more and more engagement in Indonesia as the first global ambassador? What do you need? Because I came from the media. I think the media should support this initiative, innovative. Definitely, I mean off the top of my head and I'm going off script here, but I think definitely Indonesia is an incredible platform. Even being one of the youngest nations, the network that we've built with Eastopia and Bye Bye Plastic Bags over the year, probably a launching ceremony where we can get a couple of key players involved and actively using uplinks. I mean, talk about the tech startups in Indonesia, the innovators and entrepreneurs that we have within our country, just introducing this in a really proper way to our nation. There was one more quick comment and then we have to move on. I'll try to be very quick. I'm very happy to see the presentation of what we have in off-link. I'll congratulate everybody. In continuation of what my colleague just said, to succeed this platform, it could be maybe successful story for everybody else to save the planet. Because I think what we need here, it is just the engagement of the decision makers here in the edge of the platform companies. This platform can be the platform where you find the solutions of the implementation. So I would love to see the governments around here and using this and maybe the copying in their countries to using it in the next level for their inclusive governance in a wider society. Thank you very much. So it's a great example. We should very, do everything to succeed this because it is like the future for our societies. Thank you. That sounds like a call to action. Yeah, I think we can move on to our closing remarks I'll do the following way. I'm challenging everybody to work this, to identify the solutions and provide actions and advocate to make it more and more and more every day in every places. That's it. Thank you so much. Let's see what it will be. Thank you so much. We have time just now for our closing comments and we're going to go over to Alan Blue who is, yes, Alan, it's you. He is of course co-founder and vice president of products at LinkedIn and he's just gonna give us some closing remarks. He's one of the foundational partners that we mentioned earlier. So Alan, we look forward to hearing what you have to say. Thank you. Thank you very much for having us and including us in the development of Uplink. So I hope you can see, you can all see me. So I think one of the things which we have learned at LinkedIn for many years and we've known it for a long time is that networks are actually fundamental to our success. So almost everyone in this room would be able to say, ah, I know a time when a person reached out to me or a person was available to help me reach my goals, whatever they may actually be. At LinkedIn, we have noticed that some people have these strong networks, this set of resources they can call upon and some people do not. We call it the network gap. And that network gap is something which prevents people who are otherwise tremendous contributors from finding a path to be successful. When we saw it, we tried to do something about it. So we began to reach out to the members on LinkedIn who have identified themselves as people who would like to mentor others. And we have millions of these people on LinkedIn. And we connected them sort of on a by hand basis with some of the people who needed networks. And they had the most amazing time. These mentors got together with these individuals, spent time, maybe just had coffee with them or invited them over to the office. And almost all of them ended the process by sharing some resources, some network, some connection with that young person, typically a young person, who they had worked with. This is what uplink promises.  In this case, connecting with and providing resources, connections, funding, ideas, knowledge, to a group of entrepreneurs who are attempting to attack some of the most important crises and opportunities that we face as a planet. So this announcement today is not simply here it is, but it's also a challenge to all of us. All of us need to reach out and find one of these entrepreneurs. I only ask for one who you think is doing something interesting that you wanna find out more about. Reach out to that person. Use the platform to locate that entrepreneur who's working on, as they said, a cause you care about. At LinkedIn, we call this the plus one pledge, but at Uplink, everyone who is here attending, attending this conference, watching this live stream, should find just one person who they can help because together we have more than enough resources to make these entrepreneurs successful. So with that, thank you very much again for including us and to the team here at the forum and at Deloitte and at Salesforce for building it and making it a reality. And if you do have those resources that Alan just mentioned, you can actually very conveniently go to the address over there, which is uplink.wefforum.org. Just a quick note before we go is that tomorrow, there are actually three uplink sessions. So if you are interested in this, you can feel free to attend them. They're all in the Ice Village. There's one on food systems, on sustainable cities and on education. So thank you so much from the foundational partners. Thank you so much to the forum and thank you so much for the global shapers here on the stage and thank you so much to all of you for your contributions.


The one campaign I want to really talk about is Aj Tak. So the Aj Tak, basically the campaign thought was they run a show in television called, A Gown Connection with a favorite, there was a very strong anchor called Nilesh Mishra. The show is all about if a person goes out of a gown, a small village and he makes big, be it in city or any other country, then how can they can narrate those inspiring stories to the gown so that emotionally they can connect with people and Aj Tak becomes the channel of choice for the people. So that was the brief with the gown connection as a story, what they run in the television. So what we came out with, we came out with an idea of Skype calling. So what we did is we found out all those characters who left a small gown of Uttar Pradesh and Madhya Pradesh and Bihar and we collected those details and we took a counter, we organized a projector. We spoke to them separately and we told them that you should be available. So people were from US, Canada, UK, different time zones we had to match and we created a Skype calling. So we called their family.  We brought them there in front of the gown and we brought the guy from US to speak about his achievement, which age, in particular what age he left the gown and what he did and today what he can do. So he was actually giving inspiring stories to the entire gown. Gown got inspired and most of the people started thinking that if he can do, why can't I do it. So this is how we connected some 50,000 people who left these different gowns and made big in this space. So that was the Astak story and we ran that in entire UP some almost 2,500 villages and we run that Skype calling. So this is a myth that 4G or 3G is not available there. Actually 70% of the gowns 4G and 3G were available there. So we could manage to do this Skype calling. So that was about that. I have been honored with OH% of the year jointly with one more gentleman. This is my second time in this space. What I believe is, you know, I feel extremely gratified that this kind of honor actually challenges me to do much more. You heard Noel was saying that our company we started 6 years back and we have won for the third consecutive year Creative and Media Agency of the Year. In this 6 years of setting up the company about 2 years back already we shoulder 51% of the company to a global company, Denshwaji's network. I left Ogilvain Mehta's, you know, president position and I started this company and today we are the largest out-of-home agency in India. So rightfully so, last one year I think we have won more than 100 crore worth of business including Airtel. So we are giving lot of difficult time to some of the largest group companies like WPPs and magicians of the world. You could see here even we dominated the award show. So that talks about we are doing something right and I think my team is doing it. They made me look good and I just got the award because I am a leader. So thanks to my team. I am very happy that I won it. It gives immense pressure on me to do even much more. So yeah, I am committed to do much more and much bigger. Thank you.