from San Francisco, California. Extracting the signal from the noise. It's theCUBE, covering DockerCon 2015. Brought to you by SiliconANGLE Media with special thanks to Docker. Now your hosts, Stu Miniman and Jeff Frick. Hey, welcome back everybody. Jeff Frick here with Stu Miniman. We're at DockerCon 2015 in downtown San Francisco. We've been here all day today. We're going to be here all day tomorrow, going wall to wall, bringing you kind of the energy and the mojo and what's going on here at DockerCon. Stu, a lot of energy. We started out the day. The halls have been full. The people are excited. What did you think? Yeah, so Jeff, we talk about one of the big things in IT today is that we want to help companies move fast. And what really stuck out to me is how, we knew how fast Docker was growing, but when you talk about some of the specifics, for example, Ben Golub came on and he said, oh, that OCP, the open container format that we came out with, we started that like three weeks ago. And actually I was talking to some of the Docker people that were like, yeah, it wasn't even a full three weeks. The plug-ins, we had Patrick Allen from the technical staff and he's like, oh yeah, I joined three months ago and I'm doing all these things. From start to getting something out in the market to iterating on this, I've never seen something moving so fast. We talked about traditional enterprise, software life cycles is kind of 18 months, maybe 12 months, open stacks released in every six months. Docker's in like two month clips. And boy, is it just agile and fast. And you think about the old Moore's law, how fast things go. If we just go in a faster time cycle and let software take over the world, I think Adrian Cockroft said, we've gone to plaid. Yeah, Adrian was interesting. He said, it's all about speed, it's all about moving. I loved Patrick, who talked about, this is very similar in the enterprise software development space as when he was at Netscape and really seeing an opportunity to redefine the way applications are built and deployed. I thought Matthew from Lyft was really interesting. Talking about speed, where they hire, first it comes to work in the morning on Monday, they get their laptop, they get a little introduction, they get a couple of jeer tickets by lunch and they're actually pushing code into production and expected to push code in production and comfortable with pushing code into production before the end of their first day. So this whole concept of really removing barriers to productivity. And I think it was also Matthew talking about, there's been lots of development in Moore's law and in networking and in CPUs and in memory and now flash is coming down the pike. But how do we increase the productivity of the developers and move the barriers away? There's nothing that says that quite like you start in the morning on Monday in your push and production code at the end of the day. Yeah, it's amazing, Jeff, what we're talking about here. But let's stop for a second because while there's this drumbeat and everybody's really excited, it is still really early days. We actually had some good conversation in the crowd chat today from people talking about what is the reality in the enterprise and how it's doing. I mean when we're talking to companies like Lyft and Orbitz, relatively young companies, we had the guy on from Lyft today and said, how did you do things three years ago? It's like, well Lyft didn't exist three years ago. And we do stuff on Amazon. So it's easier to start with kind of Greenfield on this but we have, what was it? It was the incremental revolution as I think what Solomon talked about in the keynote this morning because it is difficult to get kind of the old ways to see to the new ways. So you're going to start with some new applications, get your developers engaged in working on this and they're going to be that growth engine to kind of push things forward. Yeah, and we just had Kamal on from EMC and he was talking about large production loads and I think he mentioned healthcare, I think he mentioned financial services. I can't remember, there's one other vertical customer he talked about. So it's slowly moving in. It was finance. It was finance, yeah. So it's coming but I think, again, I think the Netscape thing is very powerful. Didn't really know the ramifications of browsers in the early days kind of look where we are now and I think we're always kind of balancing where we are now and the tropic disillusionment and all that kind of stuff. But in the long run, it's getting developers to buy into your program and Ben's comments about the really rapid rise of contributors and code being put in. As we go to tons of shows, do you know? Everyone's like, how do we engage developers? How do we get the developers excited about our stuff? How do we get them to choose their next marginal hour of time developing on our stuff versus somebody else? Clearly there's something there where you wouldn't see this crazy rapid growth. Yeah, absolutely, Jeff. Of all the shows we go to, for me, like Amazon re-invent, the one that has a lot of developers, here seems to be the kind of the epicenter of where the really fast change is happening. Amazon's here, Microsoft's here, IBM, EMWare, HV. Everybody's here. I mean, Jeff, my email has been hopping all day with the, hey Stu, we made an announcement about Docker and we're hopping on this and companies that weren't in phase one rollout of the OCP stuff, well, that's because, heck, there's some of those companies that in three weeks they probably can't get through the legal knot-hole of getting approval for something, right? We all know, heck, just getting, when we put an event together, three weeks, can we make sure we have light set power internet? Moving at software speed is pretty tough and it's amazing to watch this ecosystem. So what about kind of the dark side, right? Every coin's got two side. What do you see as some of the short-term challenges, the mid-term challenges? Are they just regular growing pains or are there any significant hurdles that you see that need to be overcome? What's kind of your take?  So experimental means, you know, not quite ready for prime time. There were a couple demos this morning that failed. I mean, and the demo failed and then the backup didn't work, which is just the demo God's not falling into place, but it'll be memorable. We'll talk about it for a little bit. But, you know, networking was a big gap. They bought Socket Plane.  You're gonna be interviewing John Willis tomorrow was part of that team. It was six guys and they've been part of Docker for three months and already they've got, you know, this really cool stuff that they released, multi-host networking out of the box, microsegmentation and standard service discovery. So that's phenomenal, but I mean, it's early and they're partnering with, you know, Weave and Cisco and VMware and a bunch of others. So that network needs to get baked out. Storage stack needs to get baked out. Stafel applications, you know, it's really early for that space. But, you know, we've seen this story play out for every technology. It starts in, you know, the less critical, you know, in environments, start with test dev, you know, we're all with the dev environments, but help to drive those new apps.  There's the Docker trust model and how does that bake out?  It's still early, early days. I talked on with the cluster HQ guys this morning and said, okay, if we use the VMware example, we're at like VMware desktop, which was like, you know, the early 2000s, like, you know, when ESX and GSX were coming out long before vSphere, before vMotion started. I mean, we don't have, you know, quite the container vMotion just yet, but it's all baking out and it's getting there.  Yeah, and Ben was ripping through stats faster than I can write him down in terms of the contributions, the commits. You know, it's just a, I think Adrian said, just, you know, a hyper growth kind of situation. Yeah, well, just to pounce through some of those notes that I've got the slide in front of me. Oh, good. They went from 460 contributors to 1300 in the last year. That's 183% growth. There's now 40,000 projects on GitGov, of 500% growth. Job openings that mentioned Docker, that went from 2,500 to 43,000. So, you know, we talked about, what was the next hot new job?  I mean, I remember, you know, just to date myself, I showed my wife the first web browser and when she came out of school, it was like, hey, do you know this internet thing? And she's like, oh yeah. And she did web design and editing online and everything. So anybody, you know, coming out of school, I talked to lots of young people that are like, getting into coding. And it's not that hard to get started, as we said, from start to, you know, doing stuff, is you could, in a couple of days, start picking this up. But 900, it's a, I'm sorry, 1,700% growth, 43,000 Docker job openings listed in June of 2015. And there's been over, you know, 3.5 million boot to Docker downloads. You know, over 1,000% growth. And half a billion containers have been downloaded.  I always graph this stuff out. And, you know, we've almost gone vertical for some of these things.  I've been really excited to be here, Jeff, you know, from our team, you know, this is an event that we knew, you know, we want to be in on the ground floor. Really, all the guests we had on were so good. So, you know, I was excited to be able to fly out here just for a short time and be part of it. Right, and we got another, we kick off today, or excuse me, tomorrow is day two of our wall wall covered with Solomon. So, we don't miss a beat. We jump right back into it with Solomon Hikes, who obviously the founder and CTO of Docker, kind of one of the big brains behind the whole thing.  There you go. He's open source, you know, technology. So, I'm not saying he stands over the shoulder of everyone writing code, but he know what's there. And it's good to see what he's building out the team. I like that we got Patrick on here today to talk about how they're building that brain trust. And Ben really did a good job in our interview of talking about what does Docker do? What do, you know, the community do? What does the broader ecosystem do? And laying that out. And Jeff, you want to talk to the dark side, they'll be growing pains.  Right, right. We had the bump with kind of CoroS, and, you know, we've seen it whether you're talking about VMware and what they built with their ecosystem or take a Facebook and how they built an ecosystem and kind of ate a lot of it.  Getting the shirts, getting the Legos, and getting the knowledge.  It almost, to me, feels like a large meetup. So, it doesn't feel like an industry show. It is people geeking out and getting into the weeds and understanding what they can do and how they can be part of this. It's an open stack. They have the Jacket, you know, we are open stack, and it definitely has that kind of feel here.  So, yeah, boy, Jeff, spring tour, it's been amazing.  Well, we've been going, going, going, and we're, everybody's ready to take a breath. The gear's ready to take a breath. The airplanes are ready to take a breath. But we've been going hard, but there's just so much going on right now. As we talk at many of our shows, there's just this confluence of events between big data and cloud and flash and a lot of stuff going on in the software where it's just a really, really exciting time to be in tech. And unlike maybe the last bubble where a lot of it was just kind of weird B2C things, now the B2C things are reflective of big enterprise shifts. And, you know, we overuse Lyft and Uber, but I do think it's so demonstrative in showing how these new technologies are really changing a lot of different businesses. So we've been, we've been busy, but you know, the energy, just to see like EMC seems to be at all the little shows. HP seems to be at all the little shows. IBM is at all the little shows. So the fact that those guys are taking off their suits, I took off my tie in deference to the show. Girls, thanks for my father's day gift. But you know, the fact that they're getting down in the community, this open source thing is really working this kind of, we've always had kind of co-opetition in technology, but it really seems to have taken on a whole different leg when you're in these kind of combination of open source, not open source core. I think Patrick really talked about where do you put the connection points, how do you make great connection points? But before I let you guys do, because I know you're flying out tonight, back east, and you asked a question I'm going to ask you, what are some of the roadmaps? What are some of the signals that we should be just kind of keeping an eye out, not whether Docker's going to be successful or not. I think clearly it looks like it's on away, but just kind of maturity milestones if you will, or adoption milestones, what are you looking for? Yeah, so I mean, everybody is dipping their toe in and starting to work on it. You know, when you talk behind the scenes and say, hey, are you running this in prod yet? And some are, but many aren't. And it's the maturity, it's just getting comfortable with it because the developers, to quote the book by the Redmonk guys, developers are the new king makers. So they are really helping to move forward a lot of this. I've seen for so long just the big air gap we have is how do we help move to those new models of applications and I think Docker is right at the center of bridging, Solomon said in the keynote there, there's lots of people with innovative, good ideas and there's lots of cool tech out there and this can be kind of that catalyst to help move things forward. So what do I look for over the next year? Boy, it's tough, it's going to scale and it's going to grow. I'm worried when things move so fast that we're going to like throw a tire or something like that. Certainly breaks a few days. And something's going to go awry.  I mean, we haven't talked a lot about Google today, but Google, what they're doing with Kubernetes, Google Ventures out there doing a lot there. So some really big players and you're going to have some gorillas stomping on some ground to try to get there, what they're owning. So I'm still a little worried today. It's small and it's early and people are working together pretty well, but boy, there's tensions there. And we will see how this goes forward. The last note I'll say is, there's always rumors that Docker's going to be acquired. And I don't get that feel here. It's like, Ben doesn't sound like he wants to sell off.  But Docker's trying to build something here. They're growing that ecosystem and they're moving the product and the revenue along in the right direction. So excited by what I see here. And it's just as John Furrier always says, we're privileged to be able to really document this, be on the ground floor and bring this out to our community. Yeah, well, thank you, Stu, for flying out for the show. It's a great show. And just to wrap up on your thing, we've got Jerry Chin coming on tomorrow from Greylock, who I think this was his first investment in his new job. So he's done pretty good. It's like, you know, but my first major league at bat and you know, you knock it out of the park. It's like game seven.  Yeah, so it's good deal. We'll be here again all day tomorrow, wall-to-wall coverage from DockerCon 2015. I think we kick off at about 10 a.m. Right after the keynote. Right after the keynote. And so 11 o'clock. So tune it back in here. We'll be going wall-to-wall. Thanks again for tuning in. I'm Jeff Frick, joined by Stu Miniman at DockerCon 2015 San Francisco. We'll see you tomorrow. Thanks for watching. So theCUBE is starting to do their own events now and it's really like the next step, the next evolution of theCUBE. And really it comes as a response to the fact that we break markets more than we break news. And there are some markets where it's underserved by the existing event infrastructure. There's not enough events covering things that we're covering. And so we felt it's time to step out and maybe provide a venue for that ourselves. I think theCUBE throwing is an event gives it its own identity. I think it's different from other forms of journalism. I was on the road so much that you know, if you're spending 20 hours a week in hotels and airplanes and such, it just ended up, my goal was to bang on a chapter a week. So it took about four months or so to get it done. This is an amazing segment with our friend and gas-cube alumni Bill Schmarzo. Big data, understanding how data powers big business. Read this book, it's really great. Our second company launching on theCUBE. Tell us what your company's doing. Launch your company, go. Today, Paxata is launching the industry's first adaptive data preparation platform. We're also going to be announcing three very important and strategic partnerships with Tableau, ClickView and CloudEra. I think it means the company is building and growing and I think the model is working.


This wife was angry her husband always worked late, until she found out why. Indiana natives David and Jona met when they were both in their 20s, but they couldn't have been more different. David grew up in a hardworking Amish community while Jona made a living writing a blog on the internet. Regardless, they loved each other and decided to get married. But when David started coming home late, Jona suspected the worst. Determined to find out why he worked such long hours, Jona began to think. What she didn't expect was to figure out the why and feel beyond guilty for being angry. David and Jona were in their 20s when they met back in 2012. It was a quick romance. And on Thanksgiving, about a year later, David proposed in front of their friends and family.  The proposal was perfect. They were going to start a family together. So, after their daughter arrived and they said their vows, the two couldn't have been happier. But Jona was about to find something out. Jona was a small town girl from Indiana. And while most people wouldn't think it because of where she's from, Jona prides herself as being a loudmouth. She even said that she finds it fun to create awkward conversations and jokes. It's pretty much her superpower. As the years went by, she realized she could create web and video content for people to watch as entertainment. As it turned out, people loved her channel. On her blog and social media channels, Jona is commonly known as the real blunt blonde. And, honestly, the nickname very much suits the stay at home mom who says, people think I'm always joking, but I'm not. I'm genuinely an unpleasant person and hate everyone equally.  Pretty much, she loves self-deprecating humor, and apparently, so do her fans. David was also from a rural town, but that's pretty much where the two lovebirds' similarities started and ended. While Jona was very outspoken, sarcastic, and a jokester, David grew up a bit reserved in an Amish community. He had all of the groomsmen wear bow ties to the wedding, something Jona wasn't exactly thrilled about at the time. She even admitted to exploding when she learned that Amish men don't wear ties. As you can imagine, the two grew up very differently. So, how are they going to make it work? Growing up in a Swiss-German Amish community, David was in use to modern technology, learning how to do things the old-fashioned way. Because of this, David and Jona have very little in common. While David drives a buggy, Jona admits that she almost drove one into a tree. Due to his upbringing, David is also calmer and serene, while his wife is a wild child, running her mouth on the internet every other day something he also doesn't fully understand. Nevertheless, both David and Jona love each other and believe that opposites attract. So, they've learned to live with one another David with the new technology, and a whirlwind wife, and Jona with a very old-fashioned husband who doesn't know how to use Google properly. On her blog, Jona said, all I really knew about, Amish community, was that they made doughnuts that would slap your taste buds with happiness you've never experienced before. With a lot of mommy bloggers in the internet world, it takes a lot for someone to really stand out. Thankfully, for Jona, she had something up her sleeve, and it was a bit different than the other bloggers it factor. That thing was her Amish husband. What better marketing strategy is there than a newly married couple with an internet blogging wife and a husband who grew up without technology? Was it interesting to the readers? You better believe it was. With a young daughter, a house to take care of, and maintaining her vast online presence, you can imagine Jona was very busy and typically on a very tight schedule. And considering David worked out of the house, she was by herself most of the day. But, she had to admit that even with all of the daily responsibilities she had, Jona loved her blog and spending as much time with her daughter as possible. While Jona stayed at home with their young daughter, David went to work at a nearby RV dealership. There, he worked long hours, often staying late into the night. But, with his Amish upbringing, no one really expected him to do anything less. But that left Jona alone. And while she had her many internet followers, that didn't replace the company of her husband. She missed interacting with him, and began feeling very lonely. The long hours and loneliness were stressing Jona out, and it made her mind run wild. The long hours of David's workdays began to stress Jona out. One day, on her blog, she even wrote, I'm wedded to an industrious man, and I would be dishonest if I alleged that it didn't stress me. The stay at home mom admitted to being angry with her husband, because of all the time he put into his job. It was even taking a toll on his appearance, giving him cracked hands and crows feet all before the age of 30, something Jona was not happy about. Although it was a bit petty of Jona to not appreciate David's hard work that left him with rough hands and facial lines, she was aware she's putting him in a no one situation. One blog post said, he literally can't succeed. If David doesn't work later than usual, we will not get the new fixture set that I need to have. However, if he works late, he returns home to an irritating wife who is longing for his attention. I am egocentric in our union, and I recognize that. Jona reflected on her marriage one night when she was waiting for David to come home from work, comparing it to the fairy tale she used to read as a little girl. In a blog post, she said, I don't remember the prince absent from dinners for the reason that he was working overtime or retiring to bed not long after he came to his palace since he was so tired. But Jona was missing one vital piece of information about the prince in her stories. What Jona forgot is that the prince in her stories didn't need to work to provide for his family. He was already rich and living a lavish life in a palace. But that didn't matter because as time went on, she became more and more frustrated with the long hours. And that frustration grew into anger. With her emotions boiling, Jona decided she was going to confront David and ask where he's been and why he didn't want to spend time with his family. To keep her mind off of her growing anger and resentment, Jona did chores. It helped her keep control of things when everything seemed out of control. So, when she heard the dryer go off, she didn't think twice about going and folding all of the clothing. But doing such a mind-numbing task didn't help her wandering thoughts. Her husband was late, once again, and she had no idea where he could possibly be. Of course, being the blogger she is, Jona wrote to her followers. She said, Why doesn't he wish to spend some time together with me? Were newlyweds, aren't we meant to be in the honeymoon phase? Of course, Jona's thoughts weren't abnormal, as a lot of women have an image of what marriage should be in their heads. And having a new husband who doesn't want to spend any time at home was not it. Jona's mind was wandering while she was separating her clothing from her husbands, folding them in different piles to be put away. And, honestly, the act made their separation that much more difficult for Jona to deal with. But then something happened. While Jona was folding the clothing, she noticed something very strange, something she didn't notice before. It was then that she started to think back on their marriage. There was something distinctly different about their clothing. Keep reading to find out what. While folding their laundry, Jona noticed something very strange. She wrote on her blog, Why did my garments look lively, sparkling, and new? His were filthy, stained, and worn out. She distinctly remembered both of them going clothing shopping. But when she thought back on the day, she didn't remember her husband actually purchasing new clothes for himself, just for her and their daughter. With that memory in her mind, Jona became lost in thought. After thinking things over, Jona felt bad about wanting to confront David about his long hours. She thought it was petty and selfish for her to do so since he was obviously working that hard in order to provide for his family. On her blog, Jona wrote, This man provided more than I ought to have. If I let him know I desire something, hardly ever will he say no. It was obvious to her that she married a very hardworking and loving man. Jona had been bitter about David's long hours for a while. So, it took her some time to finally calm down and realize why he was out of the house so much, working himself to the bone. It was all for her and their daughter. So, how could she be angry with someone who was doing all they could to provide for their family? Answer, she couldn't. It wasn't as if he was out partying or had a secret family on the side. In her blog, Jona wrote, He spoils me with the fruits of his toil, and he is fine with a pair of tattered boxer briefs. I was behaving as if he was elsewhere enjoying with his friends, however, his clothes told a whole different narrative. It was a huge life lesson for Jona. First, she shouldn't jump to conclusions before knowing the entire story, and second, if she wanted to have nice things, David was going to have to work. As Jona continued to think about it, she realized she was acting silly. Of course, David didn't want to work long hours. He'd much prefer to be at home with her and their daughter helping raise and take care of her. Jona realized that while she spent every day with their young daughter, David was missing out on the early years of her life. Obviously, he'd rather be at home being a father than at work selling RVs. It was obvious to her now, especially considering he never came home in a bad mood. Yes, he might be exhausted, have rough hands, and look like he just put in a 20 hour day, but he was always cheerful, especially when he saw their daughter. In her blog, Jona wrote, his heart is filled with joy the moment he comes, through, the door and Delaney rushes to him gleefully shouting, Dada. Jona now understood why he was always working such long hours. And she felt bad for ever doubting him. She also wrote about how he finally has everything he wants in life, saying, he dreams of being capable of being a man and supply for his new family have come true. David has all he has ever sought after in life. It was with that thought that made Jona realize she couldn't be mad at David when he comes home from work late. Everything he did was to make a better future for their family. Jona wrote, undoubtedly, I miss him, and would like to hang out with him during the week, however, I have understood he is giving me the most amazing form of love there can be. He toils to provide our family with all we require. He works so that his spouse and daughter don't lack, although there are times I'm certain he does. But a marriage is a two-partner deal, so David promised to make an effort to be around the family more. It was a great lesson for Jona that a marriage requires a lot of communication and understanding. So next time, instead of jumping to conclusions, she was going to talk to her husband. The blogger also had some words of wisdom for her followers. Jona wrote, if you have an industrious man in your life, but you can't understand to what extent he loves you. Perform his laundry. And for some of her readers, that was exactly what they needed to hear.


Happy Aloha Friday and welcome to a brand new episode of SpectreZone Global Justice Think Back Hawaii. This is your host Beatrice Cantelmo. Today, we will be conversing with the guest Holger Hain about how digital technology is being used for social good changes in our community and across the globe. Let's learn about a very special app that Holger is developing with other partners to assist Alzheimer's patients, their caregivers and family members. And we will also learn about a different app development that he is also involved with that will increase healthcare provider's ability to identify the best cost-efficient medication options for follow-up treatments for patients on limited income. Well, thank you so much for being with us here today. It's great to be here. Thank you for having me. Yes, and so far, viewers, would you mind giving a little blurb about you? Like where do you come from? What is your educational and professional background? Well, I'm European, I was born and raised in Germany, and as a young man, I had the opportunity to come to the United States, California, San Francisco of all places, and I never left for 30 years, so I lived most of my adult life in San Francisco Bay Area. And then three years ago, we moved to Hawaii. So you're brand new in Hawaii. Pretty much, yeah. And so now you're doing work. So you are a doctor. Do you mind telling our viewers what kind of doctor you are and what kind of work you've been developing in the digital technology field? My PhD is in philosophy, so I'm a philosopher. I received a PhD from the University of Melbourne in Australia, and they give me a full scholarship to do my PhD. Lucky you. Well, I had to work for it. It was in recognition of a book that I translated into English. Oh. It was a book that was destroyed by the Nazis. There were only like 12 copies in existence, while still are really of the original. And I was able to find a copy at UC Berkeley Library, and with encouragement from other faculty, I went ahead and translated that, and that in turn prompted the Australian Research Council and the University of Melbourne to give me the scholarship. In philosophy, I'm a historian of philosophy, I'm interested in the history of ideas and how we come to think the way we do today and how come the people thought different things 200 years ago. And in that broad field, my expertise is actually history of logic, mathematics. So a perfect foundation for the cutting edge digital technology work that's being developed now. So how did you get involved with digital technology? Well, my partner Suzanne and I, we started a website design company some 20 years ago in San Francisco. In fact, we started one year before there was Google. No way. This is sort of prehistoric times in terms of the internet or I'm really old in terms of internet. Whichever way. What was it like to actually launch a website a year before Google? Yeah, it was interesting. And I mean, San Francisco is very tech positive kind of community, but I remember talking to people, trying to convince them to get email right now we have fax, who needs email right? I have a fax. You know, I'm all good. Don't bother me with these new tangles. Who needs emails when you have fax? I remember I had, I had fax like near my house and I would send faxes to a few friends. It was the thing, you know, back in the day, I remember we had these printer scanner things that you could send a fax to and they were like, yay. Right. And they costed a fortune and they were defending where you sent it, you know. Wow, so here we are. So that's where we started and then I would come a little bit out of the event industry so that led us into this business. But early on already, we started doing, we were interested in work for community-oriented purposes. So we built websites for the Columbia Foundation. It's a huge grant maker in San Francisco. It's connected to Levi Strauss and the Haas family. So I did their website. That was an early project. You know, 20 years in the business, we were able to move towards projects that we find personally also rewarding and where we know they do some good in the world or make things a little better for somebody. And that's very important. Many years as a business owner, we would try to increase commerce turnover, you know, help people sell this or that. But fortunately over time, we were able to transition to projects that are more rewarding on a personal level and also are more meaningful for others. Right. And that's such a privilege to be able to shift from that model of creating a product or profit where you still can make a living, but there is this need and there is also a window where you can link people and to create good, social good. So the part of the title of our show today is Digital Technology for Social Good and Changes. Yes. So let's talk about that, you know, you're working with, I'm imagining, a few projects. Yes. Yes. Too many sometimes. Right. So which one would you like to share? Well, there are two major projects that are at the center of what we're doing at the moment. The one is an app that is designed to help people with memory problems. And in particular, who we have in mind, people with early stage or mild stage Alzheimer's. So they're functioning, but they already have substantial memory problems, right. And there we're working with a professor of geriatric medicine here at U of H, Dr. Warren Wong. And he was one of your shows here at the station. And it's a very rewarding, but also very difficult problem project to work on because of the nature of the target group, you know. You can't assume that people will know which button to click or what certain things mean. And so we had to work very carefully on the user interface design because, I mean, we wanted to be enjoyable to the patient or the person with memory problems as well. So I know that there are a few apps in the market already that's targeted to this community. So what is the difference, the promise that you're bringing with this new app development? What distinguishes or what is the vision of what you're developing now with what is already currently in the market? All right. Well, one thing that sets us apart. I mean, there are many great products, mostly focusing on improving brain health or like puzzles and certain games, right. But they tend to be generic. So what we're doing is we're developing something like an electronic photo album using pictures out of the person's life and incorporating them in a game-like environment to reinforce the memories. So very customized and they will actually probably most likely react to it, have an immediate recognition because it comes from their life. It was one of the most rewarding experiences in developing an app when we go test and these moments of delight and surprise because most folks, many of them, we're battling this thing of just using technology. And once we get them there to see pictures of their loved ones, usually it's pets or grandchildren.   You can see it. The face, the smile comes up and then they click away and see what's next. And that is so great to see this moment of joy and in a very difficult situation because those folks know that their memory is going. I mean, it's not an anonymous process. You're aware of it and there's a lot of frustration. And a lot of shame and also frustration. And I actually can relate quite well to what you say, my hanae fada, which became my hanae fada here in Hawaii, one of my first jobs in Hawaii actually was to do functional assessment evaluations on individuals who had vascular dementia or Alzheimer's. I need to figure out where were their baseline in terms of memory loss and also make recommendations on whether they would need more support, assistive technology, more support with people in their homes, or if they needed to be transitioned into a nursing facility for memory loss department. So one of the many clients I evaluated, I don't know who it was, but when I started interviewing him, it was like flat. There was nothing there and I wasn't sure how far gone he was, but I did look at his library and there were several books on anthropology. I had no idea who the man was. Then there were dictionaries in Portuguese, Italian, Spanish, and Portuguese. So I started asking him questions in Portuguese, in Italian, and in Spanish. And it was like a dislike bulb in his mind because he recollected a lot of things from his own childhood. He lived in Brazil for a couple of years and he also lived in Italy as an older adult man with his fast wife. And he also did a lot of work in South America as an anthropologist before he started to focus more on Pacific region and studies. So it was really hard because with the things we had available, we couldn't engage him, but we had to customize it. He wrote books and so I would pick passages of the books and read and say, hey, tell me about this pasta, what this pasta was, what this time in life was like in Tahiti or Hawaii. And all of a sudden he used to be a professor of anthropology at UH Manoa and all of a sudden he was giving lectures again. And about for the entire week, he was just pretty much looking in the air. And one of the things his wife would tell me was that those small moments where he could recognize pictures and names and places and memories, they were quite accurate actually. I actually started testing him and see how much he remembered, what he wrote. Now it would have been like 90% accurate because he really did the work and said, I know he did not fake your books, you really worked on your books, but they feel good. He had this rush of endorphins and the dopamine neurotransmitters and so for a couple of days his effect was happier as opposed to the gloomy sad, depressed and frustrated views that he used to have. So I'm really excited to see your app coming. So it's supposed to help the patients. Yes. And so you have a way for them to customize picture album and all the things from their past. But what about for the caregiver and the relatives? How would that app, how can they connect with the app and with their loved one through the app? Yes. So exactly issues we have been facing. So in developing this we realize there's really three roles that take part of it. One is the administrator, that's, we think of the person who configures the app, uploads the pictures, provides the information and so that's a very important role. Then we find it's very attractive for folks who have separated by distance. They live on the east coast, but their parent or somebody is in a home here, but we also try to bring a connection into play. We call it the memory and connection app. And so what we do is that folks can send little messages with the upload a new picture. Hey, here's a picture of Uncle John I uploaded. Do you remember him? What do you like him? Or what do you remember about him? Sometimes funny what comes back because like I said, people remember bits often of a more distant past when they were younger, but then the memory is crystal clear. It's amazing. So we're trying to support the connection part and the other role is the caregiver. There's often professional caregivers who spend so much time every day with the person. They have no idea about what that person's life in the past was. Exactly. So there's one, we dealt with different, so it allows a glimpse into the person's life. And we found it works really well as a conversation tool, so to speak. So there's a game sequence, but you can stop any time and talk about the picture or what happened and things like that. So we found that that is a very positive effect of the app and it works really nicely in this kind of setting where two people play through the app and talk about it, whatever comes up. And again, it's often about not so much about being right about the facts. They're very different therapeutic approaches. We are going with what's called emotional validation. So we don't confirm wrong answers, but we also don't penalize for it. We just want to continue the process of the game and we direct people as long as they tap away on things, we guide them to the right answer. We need to take one minute break and then we'll jump right into this conversation again. Sounds great. Hi, I'm Rusty Komori, host of Beyond the Lines on Think Tech, Hawaii. My show is based on my book, also titled Beyond the Lines, and it's about creating a superior culture of excellence, leadership, and finding greatness. I interview guests who are successful in business, sports, and life, which is sure to inspire you in finding your greatness. Join me every Monday as we go Beyond the Lines at 11 a.m. Aloha. Hi, I'm Mabuhay. My name is Amy Ortega Anderson, inviting you to join us every Tuesday here on Pinoy Power, Hawaii. With Think Tech, Hawaii, we come to your home at 12 noon every Tuesday. We invite you to listen, watch for our mission of empowerment. We aim to enrich, enlighten, educate, entertain, and we hope to empower. Again, maraming, salamat po, Mabuhay, and aloha. Happy Aloha Friday. Welcome back to Perspectives on Global Justice, Think Tech, Hawaii. This is your host, Beatrice Cantalbo, and we are here with Holger Hein. So, Holger, we were talking about emotional validation in the context of this beautiful app that's been developed to support Alzheimer's patients and their caregivers and family members. So, let's continue. Well, emotional validation is important, and there I'm relying on Warren, Dr. Wong's expertise, and he encouraged us to develop prototypes to test how we can assist, and there is a great deal of frustration, usually, in people with memory problems. We know it ourselves. I mean, sometimes things are on the tip of our tongue, and we get angry with ourselves. How come I can't think of that name? Right. Yeah. I have that. And I go, oh my God, it's Alzheimer's. Well, don't worry. I think that's part of normal functioning that we don't recall everything all the time. Probably a good thing. Right. Anyway, it becomes a cause of frustration, right? And we wanted to at least relay the message and the feeling, look, it's important what you feel, and we do care. So we're incorporating things that involve a little bit of AI. We're developing something of a chatbot that begins to know the person as they speak with them. And we call it the chatbot Suzanne. Just to give a name, make it personal, we have some pictures, and Suzanne now asks simple things, like what did you have for breakfast, or what did you eat today, or what do you prefer for lunch or dinner, what's your favorite meal, how's the weather? What do you do on a rainy day? But also we ask things, what do you do when you're sad? So this is something other apps shy away from. But we feel it's part of the reality of dealing with this decline. Absolutely. We found that it's actually a good thing for people to be able to say, no, I feel horrible today. I mean, it's not what you want, but you want to acknowledge the emotional state that they're in. Right? And say, yeah.   But I imagine that this is not only good for the person who is feeling what they're feeling. We should be entitled to continue to own our own feelings. Whatever they are, any age in any mental state we're at. But also for those around us to be a little bit more cognizant of it, neither make some small adjustments or big ones. Well, it is a fact that relatives and loved ones learn how to deal with a person who has this terrible disease. You'll be surprised though. Some people really, especially I've seen that in caregiving settings where there's always the cheerful people, which is very positive. But there is a time and sometimes that part of, you know, just giving a little time for that person to process that feeling and maybe redirecting with something less forceful might be more helpful because then people go from being sad to combative or angry. I know for myself, I don't care whether my brain will work the way it is if I have Alzheimer's someday. But I think that's like the old part of limbic system where if you are, you know, triggered in a room way, you're going to react a certain way. But it's part of dignity, I think, to be able to still have that space, be allowed, because you have some little control at that point in your life. I mean, our approach is we're aiming to improve the quality of life, maybe create a little bit of joy, happiness while playing with this thing, remembering stuff. So we're not there to correct their memory, you know, or anything like that, or deny what they're feeling. Folks are not asked enough in a sincere way how they're really feeling. So we have this little mechanism and we're going to build this out a little bit more so we can also relay data to professional caregivers.  Whereas if you see normal variants, you know, they are happy tomorrow, and so-so, you know, that's the more, you know, to be expected, different moods, then that we would consider normal. But it allows us to flag certain, you know, ongoing issues. I have an invitation. You guys should develop an extended app for family members and co-workers. You know, it's one thing we realized is there's a vast amount of apps, say, for people with attention problems, you know, young people, I can't think of the name right now, but they tend to be very rigid in their social behavior, Asperger syndrome and related stuff. So there's a whole bunch of research and therapies for people with Alzheimer's and this mid-level to early memory loss. There's very little. So we're trying to address that. And that includes the surrounding environment of the person. So family loved ones, caregivers, professionals. But we also, we are startups, so we are focusing on what's called an MVP. You know, just get the main important things into the app and get them to work properly, you know. And then you can always add. So where are you at in this app development? So I've seen you have a prototype. Yes, we do.  Like how many people have you guys checked with and for how long? The app is in the app store, both for iPhone and iPad. Outstanding. And we have about 150 installs at this point. We mark it and we decided to focus on Hawaii because it's a beautiful sort of contained community that we find manageable rather than trying to go nationwide right now. Any plans to go nationwide? Yes, the app will grow. Yes, and it's international. So we have people downloading it in England. It's only as English speaking version right now. So that's one of the things we're looking at. Chinese, Japanese. Other languages, yeah. Other languages in there. But so we're focusing on Hawaii and Oahu because it also allows us to meet with folks. It's not your typical app development in the sense that we're really dealing with a serious medical situation. And progressive. We're grateful. We need the consent of the family and the institution wherever they are so before we can go in and try the app with them and observe them. But that's very important for us that we have what's called monitor testing where you sit down with folks and watch what they do with the app. And so the app is in the app store. We will release a new version very soon, which has some new features. Can you tell the name of the app for our viewers who might be interested in downloading? Right. The name is Memor C. That's M-E-M-O-R-C. Like vitamin C, but Memor C. Memor C, OK. And you can find it in Apple's app store for iPhone and iPad. Excellent. Wow, so this is a really exciting project. And how long have you been working on this app development collaboratively, Dr. Wang, right? Yes, Dr. Warren Wang. It's about two years now or maybe a little longer. I mean, it started as a discussion and I called Dr. Warren, because we're working together. He had this vision. He had this idea. And he thought, oh, this might work. But if he's not a coder, he's a doctor. He cares for his patients.  And so through the Impact Hub, which is also a familiar term for many reviews. Yes, it's a lovely magical co-working space where people just spark ideas in partnerships. Exactly. And that's how we connected through another party. And we talked. And I said, oh, look, maybe we can build a little demo or just some screens. And that's how that started. Oh, beautiful. Just to bring it to life. So you can, as always, a different thing. Having an app idea in your mind. I mean, I'm an app developer. Everybody tells me, oh, I have this killer idea. Can we build this? But most ideas are not that well thought out or they're not familiar with the competing products. They may not translate into all this possible in the computer realm in the world. So you're working on a different app also to support health care providers and patients. That's right. Is that app developed or already developed? That's a little much earlier stage. So there we're exploring briefly the concept for the app is to help, especially underserved patients at hospitals. Basically, folks who show up at emergency rooms get treatment, often not able to afford prescription medicines. We are developing an app or a kiosk that would allow them to find the lowest possible cost for their prescriptions using various resources. So often, there's funding available or there's support available. But unfortunately, the group that it's aimed for, I mean, there's folks who come to the emergency rooms repeatedly, often they are just not really able to fill out the forms or know where to look. They just see, oh, this thing costs $500 or $200. No way, right? So we're developing a system that applies all the available benefits. And we had some examples where medications that was $2,000 came down to $17,000. Oh, you mentioned that. You know, so it's this crazy thing about America. The pharmaceutical company does not love you at the moment. Well, I just want to help people. OK, and these things are all in place. It's more about helping find what's already there. It's almost like finding grants for this purpose or something. Exactly. We are fortunate enough to live in a very wealthy country. And there's resources nobody else has. But there are also many obstacles to accessing these resources or the funds. So that's more my role. It has digital technology for such a good. This is one example. Basically, I did. Right. You got it, yeah. That is beautiful. I can't believe that we are out of time. Already? Already. How did that happen? However, I want to invite you again in the near future to continue to talk about it. A little bit more about this wonderful app that you're developing for patients and caregivers, health care professionals. Because I think we need to hear more of that and older projects that might be in the backbone. Yes. And yes, I mean, I'm very grateful that you're here with us today. And thank you for the beautiful heart and mind that you have for making that connection between mind and heart and say, let's make this and manifest it to something beautiful out there in the universe that people need and benefit. So good to see you. Well, thank you. Much loving gratitude. So one last thing is MemoriesConnect.com is the website where you can learn more about this culture. So MemoriesConnect.com, all right? Well, that's all folks. And thank you so much for watching us. And see you in two weeks, a hui hou.


If you only have $1,000, how would I invest? Investment is the most important thing people should do because regardless how much is getting paid right now, if you can invest your money, you're able to triple your numbers. What if I have $1,000? I would do the following. Number one, maybe buy some Tesla stock. Ooh, here's a joke. So I wouldn't buy individual stock because they're risky. However, if you only have $1,000, you should directly invest into yourself because if you're able to earn any kind of skills, the skills you master is able to increase your salary significantly. For example, when I transitioned from a systems engineer into product manager, my salary went up by 60%. Yes, you're right, 60%. Immediately that just increased my network significantly. So this $1,000 investment can help you to gain any other skills and get paid more eventually so you return on investment 10 times than what you invest in yourself. Do you agree with me? This is Dark Man City. Like, subscribe to the next video right here.


Okay. So we are live. I have Brandy on with me today and we're going to cover something pretty awesome. She's already lost 75 pounds. She's plateaued and she wants to put on some muscle and she wants to of course burn a few of what 20 more pounds Brandy is that you're looking for? Yeah. And I'm going to coach her and how to make that transition like where's the why the plateau, what to do, how to start building the muscle. Is that the right plan? And we're going to go through this whole thing Brandy and she was nice enough to say I can do this live in front of all of you. So hope you all get value. So as you come on, give Brandy some love for doing this for not just for me, but for her and for everybody else that wants to watch. So Brandy, do me a favor. Tell everybody where you're from. I am from a small town in northern Michigan called Mayo. Mayo. Are you considered a Uper? No. We're a troll. We're under the bridge.  So if you know anything about Michigan, they have that Uper's are the ones way up by. So the trolls are right below the water line there. Yeah, we're only about a couple hours away from the bridge. So, okay, awesome. Awesome. Is there a bridge that actually goes up over? That goes over to the UP, Mackinac Bridge. I didn't know that. That's really cool. And so how long did it take you to lose 70 pounds and 75 pounds? And how did you do that? Well, I basically two years in April, I started ketones and been using them faithfully ever since. Did a low carb, low fat diet with it and just started basically doing more exercise and more workout. Okay, very cool. Very cool.  Moderate.  I basically consider my good fats and my bad fats type of thing. I try to stay away from as much carbs and fat as possible. And then I was fasting and rebooting once a month until this new intermittent fasting, and I've been trying that and it's somewhat working. So, perfect. Now, let me ask you this question. What was your goal when you started for 75 pounds? What was your initial goal? To get down below what I gained after having my son. About 200 pounds is what I was looking for. And now, did you make it yet? Not yet. I'm right there. You're right there, right on the cusp. Okay. Now, once you get below that, are you satisfied or are you looking for more? Maybe a little more, but not much.  Strong farm girls. So we do a lot of outdoor stuff and, you know, just building and toning muscle would be a really good. And even if I lose weight at doing that, that's great because I know that muscle weighs more than fat. So. Wow. Now that she's lost 138 in nine months, that's huge. Wow. That's amazing.  Do you have one child, two child, 10 child children? I have one kid. I am going to be 42 in April. Perfect. Okay. Awesome. And I like to put that perspective because, you know, sometimes people are like, it's easier for men. It's easier for, you know, different people in different phases of their life. And the reality is we're all individuals and we all have to find the path that works for us. So my goal is I'm going to try to help you break your plateau, which you've already started doing. I know you've taken some of our advice. I'm going to ask you what you've been doing because it's already starting to shift, but I just want to make sure we fine-tune it for you so you get the best experience. So what have you done more recently? And you said you have lost a few pounds over the last, you know, over the last, what, couple weeks maybe? Couple weeks, yeah. I've done more of the intermittent fasting. I was doing to, I think almost, I was doing too much of an advanced intermittent fasting just because of the way my lifestyle is. It was easier for me basically to fast from 8.39 o'clock at night all the way until the next day when I got home from work at 4.43. And I think that was just too much for me. And then I was grabbing a lot of the, like, manufactured foods like string cheeses or nuts or, you know, this already pre-made meal instead of making good wholesome meals with, you know, chicken breast and broccoli and, you know, that kind of stuff fresh pretty much. And I want to talk about that for a second because one of the things that, I know you've probably seen a few of my videos where I talk about these things is one of the things that I'm always concerned with for people, especially the OMAD. OMAD is one meal a day. And because basically you have to get all your nutrients in that one meal. And if you miss it, you create deficiencies. And that makes it a little bit more complicated. Also, you have to make sure you're maintaining a certain level of calorie intake, because otherwise you'll slow your metabolism down. So I'm always cautious with that. So I like to cycle intermittent fasting and fasting strategies. And I call them refeed. We used to call people used to call them cheat days. I like to call them refeed days. You want to fuel your body with more. And you think about this way is like, when your ancestors, in the wintertime, they may gain some body fat, right? Or in the fall time. And then they're going to use that extra body fat through the year. And they're going to be leaning through the summer. They're going to get reeling out through Christmas. And then they're going to start putting back on. That's a cycle. But when they found food, they wouldn't overindulge. And that would keep the metabolism up from destroying itself, right? Also, ketones help that process too. But we can overdo that by overfasting. And I'm always concerned with overfasting. And I have a few different ways that you can evaluate if you're overfasting. Usually I use performance evaluations to do that. Because your performance, if you're overfasting or not giving up food or calories in, your performance will start to drip down. And when that happens, that's a red flag for me to say, okay, we got to refeed the warrior, right? What happens is people go do more extreme things instead of the other way around, right? So I just wanted to bring that up to light here. Now let me ask you this question. When you think about your ideal body or your ideal results, can you explain to me what that looks like? This is going to be really important for me to take the next step to give you some really good guidance. So meaning, what's more important to you? You said a farm girl, right? Yeah. You have a physical thing that's more important to you or fit into a pair of jeans. And I want you to be honest with that. Well, I would love to lose some belly fat, because I still have lots of belly fat from when I was pregnant. Forming more, which I have seen that over the last year with the way I'm exercising, forming more upper body muscle and leg tone muscle. But I have went down two jeans sizes since I started, which is awesome. Right. Been able to fit into clothes a lot better than I used to. But if I could get down another size and close, that would be awesome. But I've always always been, I mean, we carry around five gallon buckets in both hands, and it's nothing for us. So the reason why I ask this question is that I have a lot of conversations with like fitness people, a lot of prostitutes.  Right. And why that matters is because the form of exercise that you're looking at doing is slightly different for building muscle and strength than it is for leaning out. There's a lot of similarities, but there are some differences. And what happens is that if we do the wrong program, like hence a lot of my CrossFit girls, they don't actually like the way their legs don't fit in their butt doesn't fit in jeans, but they don't realize the way they're doing their squats, which are great exercises. And I love them.  And so it's like, what's more important?  Like she has no, the whole pant thing doesn't matter to her. She wants to win a gold medal. Now, that might change someday in her career. So that's something we have to look at from a psychological thing, because I, why do you need to be stronger? Do you? I mean, here's the deal is most people I've talked to, I want them stronger. I want them to have more muscle mass, but what if you have the right amount now and you just want to see it different? Right? Because once again, the program is going to matter a little bit by what I suggest based off of really what do you want? Because I don't want you to go on the wrong way and then go, let's not working for me because what you want was more this than this. Yeah. Well, I was told before I even had my son that I needed a full knee replacement. And my son will be nine this year. So 10 years ago, they told me a full knee replacement and they won't do it till I'm 65. So what they told me I need to do was lose weight. So that's what I've been working on is losing weight and trying to strengthen my knee up.  Because I know, I mean, big legs already, I was a volleyball player and, you know, I already have that strength and muscle there. But just the, I guess the sculpting and not seeing my chicken wing would be amazing. And that's kind of, I guess, where I'm at for like, So I would suggest for you, based off of what I'm hearing is this is more about a fat loss transformation than it is a build muscle transformation. Now we may think about this too as you might build one or two pounds of muscle. But if we drive it towards a, because like some people I literally build programs just for muscle development, muscle growth, right? It's, that is our 100% focus. And so the amount of food you eat matters more, right? Because you're trying to grow a muscle versus trying to lose body fat. And so it's hard to be in caloric deficit and grow muscles. It's just harder. You can do it just very hard. You have to be very perfect about everything you do. Do you know by chance how many calories you actually consume per day? Yeah, actually, I'm pretty organized about things and I put my food in my intake. Just so you know, although disclaimer, I'm not a huge fan of that psychologically, if you're the right personality that doesn't overthink things, then it's okay. But I don't like that long term, but I do like people to check in from time to time. So what would you say your calorie intake? My calorie intake today was just over 18. Okay. All right. And then what is the average usually? Anywhere from 16 to 18 normally. Okay. And how much do you weigh? I weigh 222. 222. All right. So 222. Listen, the gloves are off. We're just, we're putting everything out there. How old are you? 42 or 44? I'm sorry. 40. How old are you again? I'm 41, but in a couple of months I'll be 42. Okay. And then how tall are you? I am a 5'7". So I don't have my little fancy calculator in there, but you can actually go and look up how many calories per day you should burn. Now, how active are you during the average day? Well, I am a receptionist, but I have got a stand-up desk now. I do go up and downstairs. I do help out back when we're like packing five gallon buckets and stuff like that. During the winter, I'm not as active as I am in summer at work, but I do try to get into the gym at least four to five times a week. Anywhere from at least 30 minutes to an hour, most of the time about an hour. And then what do you do when you're in the gym? I do some type of cardio anywhere from running elliptical for anywhere from five to 10 minutes. Then we do some strength training depending on, we follow an app that we have. And then, like this month, I was in a stair step challenge. So for 10 minutes every day I got on the stair step machine and did about 27 to 30 flights of stairs. And then you stay at that calorie amount most days or is that every day pretty consistent? So what we want to do, so this is what I'm hearing. What I would do for you, when you come to weight training, do you have a lot of limitations on your knee? Can you do lunges or do you? I do lunges. I just have to watch. Sometimes I have to take it slower, a little more cautious, so I'm not like overdoing it. I did have an injury in November. I played in during Thanksgiving, played an alumni basketball game and found out I have, I'll never say it right, planners 50 items in my foot and I couldn't walk for months. So I hadn't been in the gym since the end of November to the beginning of January. So I'm basically getting back onto my training again. But we do anything from we have a bench day, we have leg day, we do hip workouts, we do E-moms. You're not afraid of working out which I like. So what I'm going to suggest based on your goals, I'm going to suggest a few things. Sleeping okay? Yes. I'm going to suggest a few things. We want to do is we want to change some things up. But also with your workouts, one of the things about workouts, I like changing. I just don't like changing too much too fast. So when it's just like a coin flip of what you do, your body kind of has a memory and the more fit you are, the more you can change more often, the more unfit you are, the more you kind of have to build the rhythm and routine with it. So if you look at most people that go to the gym that are really in shape, it's kind of a notness and boring. You'll look at their diet, it's kind of a notness and boring. It's not a lot of difference, not a lot of change. It doesn't mean that we can't stay like that forever, but we want to kind of do things in cycles. So I would say anywhere from four to eight week cycles, we want to change it up. I'm going to suggest a six week cycle for you. What I mean by that is I'm going to send you over a workout and it's going to be designed for body composition. So you're going to feel, you probably put on a pound or two muscle in the six weeks. So you might feel that little bit of that more solidness, but it's also designed to lean you down and give you more of a muscle tone, but the workouts are very, they're challenging in a different way than you're probably used to, and it's going to allow you to feel weight below. Now after that six weeks, well, I don't do a follow-up, so you have to do this because we're going to change the style. Because I don't think right now focusing on building a lot of mass is really what you really need, but I'd like to give you a little bit of sense of what that feels like and really see how your body responds to it. And if you are needing some muscle mass to help burn more calories, then we're going to get it. So that's going to be good for you. The other thing nutritionally I want you to focus on, you're already drinking your ketones, and that's the most important thing because that's going to keep your health and vitality up, but I want to cycle calories. This is where you're too consistent. Now I'm not a big fan of one meal a day and eating all your food at one shot because I find that most people that doesn't suit very well long-term, and it actually hinders their performance. And you'll see that when you're watching yourself at the gym, when you have days that you're off, ask yourself what you did the day before, the day before that. And see if you see a trend because sometimes if you don't feed the warrior, you'll feel weak because some of these don't feel strong, right? Because you're putting all this demand on your body without fuel, enough fuel coming in. And if you're not eating enough and you're not tapping into your fast stores efficiently, the fuel has to come from somewhere and you're creating a higher amount of cortisol stress on your body that is probably not suitable for you, for your ultimate goals, right? It's what they did to us in the military world, right? So you get into a survival technique. You don't want to be in a survival technique at 41 years old, right? The world will do that for us. You don't need to add your own damage to yourself. So what we want to do is we want to cycle foods. Now I'm going to ask you to do the iFAST five-day iFAST challenge. I want you to do that at least once a month through this challenge, okay? You can do it twice a month, but I think what I'd like to see you, you've already did the iFAST, just did it, right? Yeah. I actually kind of, just the way my life is, it's kind of fit in nice because I could kind of do it almost like non-stop. Right. And I don't want you to do it non-stop. Okay. So there's a reason we want to cycle our calories in. So I want some days where you're low calorie, some days where you're maybe right at the right amount of calories. I'll look at, I'm assuming somewhere between 1,700 and 2,000 will kind of be your optimal range, but we don't want to go too far below that, but we have to go down some days to burn more body fat. Gotcha. And it sounds like you've really found a really good maintenance plan, but you haven't found the next plan that you need. And I always remind people is like who you were when you're 75 pounds heavier is not the who you are today. Yeah. The plan that took you to get 75 pounds down, it's not the same plan that's going to take you forward. But what happens is people, we see success, we go back to what worked, but you're a different person now. So we have to create a new plan and almost like start over, but you, you have to also remember all the things you did led up to this. There's a lot of success and lessons you've learned in that journey. And so changing the workout up will do that. And then so I'm going to recommend on the, on the, so when you do your iFast, I want you to do two days a week of refeeds.   I want the fluctuation on those five day iFast.  But I wouldn't say that you have to be 100% keto necessarily. You're working out and training your body enough. If you want a little bit of fruit in here, you maybe want to start your week or two. I wouldn't hide from that. I just wouldn't bend you on it. Some sweet potato, some rice or things like that. I wouldn't, you've earned by the activity you're doing, you've earned it. Now, if you feel like, Hey, for my health and my longevity, I don't do a lot of that because of my health challenges. So if you're like, I still want to avoid that, absolutely you can do it too. But I don't want you to feel like you're, you're, that is bad. That makes sense. I don't want you to think that is bad because I think I want to give you some flexibility and windows in there. I just want you to do those on the refeed days.  And this was written by Dr. Jacob Wilson, where you're going to do, on the other, when you're not doing the iFAST, you're going to do one day a week. You might want to buy an iFAST kit because you can have it in this, but an extra, some extra ones.  You're going to have one meal on Monday. Okay. And you're going to do that each Monday. You can switch the days around. That's fine.   Okay. I want you to use the products and then you're for dinner, you want to have a high quality meal and stop when you're full. On Tuesday, you're going to then go and have a low carb or an intermittent fast.  Okay. Okay. You have to, you have to pack it and bring it, pack it and bring it.  Okay. Try not to eat too close to bedtime. It's always better to have at least three hours before bed to stop eating. I try to stop around eight, eight, 30, any snacks, anything like that. So the earlier you can make that the better.  Okay. So then on Wednesday, you're going to have a refeed day. So you can eat. So most likely on Monday and Tuesday, you're lower calorie because you're intermittent fasting. You're going to be deeper in ketosis. On Wednesday, you're going to do a refeed day where you're going to eat. You can eat, you can have three meals that day, but at least have two larger meals. You can still intermittent fast if you feel like that's more comfortable for your lifestyle or you can have breakfast that day. Maybe you have a late breakfast, like at nine AM. The reason why I do this is that I want to see how your performance goes because you might find on Thursday, you feel stronger and that tells you that you're feeding the warrior, you're feeding your metabolism and that's a good thing, not a bad thing. Okay. Thursday, Friday, you go back to intermittent fasting. Saturday, it's a refeed day.  You know what I mean? Like allow yourself to have a life with this journey and not feeling like you're restricted and behind a prison wall that you can never have this or never have this. I want to give you some of that freedom. Sunday's an intermittent fast day, go right back into 24 hours fast on Monday. You can use the IFAST kit for all the Mondays or you can even split it up and use it for some of the intermittent fasting days too. I just want to make sure that you're going calorie. Basically, you have low calorie on Monday, moderate to low calorie on Tuesday, refeed day. The refeed day, you want to hit your base of metabolic rate. You want to hit the amount of calories that you need to maintain your muscle, fats, and health.  People that go low calorie long-term, they slow down their metabolism or they can if they don't do it properly. What happens is then they go back to have a good day. They go back to eating normal and they gain all the way back in themselves. We don't want that to ever happen. That's why cycling your calories a little bit is going to be very useful for you. People tend to do it five days a week really good. Two days a week, you can do whatever on the weekend. That's another way of doing it. I find that you're less likely to sabotage yourself and go off the reservation if you do the little cycle like I showed. I have this all written out for you and I can send it over to you.  You can do it twice a month, but at least once a month do the five-day intermittent fasting. You have to take the other two days to refeed. You might go low calorie on that day.  I want you to give yourself that flexibility. Sounds good. Any questions for me? This is amazing and I appreciate this. Thank you so much. You're welcome. The last thing I'm going to say is on the workout, the most important thing when I give you the workout, I don't want you to hurt yourself. It's a pretty intense workout and I think you're going to like it to your personality. I think you're going to enjoy it. I don't want you to hurt yourself. If there's anything that feels uncomfortable, just hit me back and we'll substitute the exercise for something that seems more suitable for your joints. I'm very aware of joint discomfort. I need my knee replaced to my 20s also. I know what it's like. Unfortunately, my knee's gotten really good. My hips had to be pretty good relatively. I hope that helps and don't hesitate to reach out and ask. We just got to trick your body and change it up a little bit and then six weeks from now, we'll put a new workout program together for you. And it's okay in your non-workout days that you can go out and do walks and do light cardio and stuff like that. Be active. I want you to because you have a sitting job, so be as active as you can on the other times. I would tell you to try to hit 10,000 steps every day too. I cry very hard. My Fitbit tells me when I need to walk or my watch, I should say. It tells me when I need to walk and all that and get moving and keep that up. I have a 5K with my son coming up in a couple weeks for running. Perfect. You're doing a lot of things right, so let's just make some adjustments. Shock your system a little bit. I have a feeling you're going to have some things come back together. Awesome. I can't wait. You're welcome. All right, cheers. Thank you. Hey, everyone, give, I almost called you Denise. Give Brandy, I don't know why, give Brandy some love for willing to be out here, be vulnerable, tell her story. I truly appreciate Brandy. I do because there's people out there that watch these and they get so much more from sitting here and it from a real person and me just jabbing my jaws all the time about everything. So thank you all for being on. Brandy, thank you so much and stay warm up there in northern Michigan. We have a couple warm days coming. Yeah. Was it three degrees? Right now it is 31 degrees out and this weekend it's supposed to be in the 40s. That's like summer. Yeah, for sure. We'll be out in t-shirts and flip-flops. Awesome. Thanks, Brandy. Bye. Bye-bye.


Why ads are so powerful now? Are they powerful? Well, sure they are. In this video I'm gonna explain to you why. You know, it's been said that the average person sees on average get this 5,000 ads a day. 5,000. Do you think that's a lot? Well, it was a lot in 2007. But now we're up to 10,000 ads a day. 10,000. So how do you make yourself stand out? How do you make your ads work? How do you get them to click and buy? In this video I'm gonna show you how and we're starting right now. Hey, I'm JR Fisher. If you're new to my channel, don't forget to subscribe. There's a big subscribe button in there. It's huge, huge. Go down there. Click that subscribe button and don't forget. Bring the bell. Turn on bell notifications. That's super important. But wait, there's more to that. You have to set it to see all notifications. You gotta do that. If you do that, guess what?  And in being one, I can notify you every single time I do a new video. Now, I've been selling online since like 2009. And I've sold millions of dollars of both digital and physical products. And I've learned a few things, right? And on this channel, I actually share with you. I share with you how you can start, run and grow your online business. Now, we have thousands and thousands of sites that actually sell our branded survival foods and even Walmart sells it. So we've picked up a few things that I share with you on this channel. Oh, yeah, I almost forgot. I've got a free course for you. Well, it's a $97 course, but for you, it's free. All you gotta do is go down to the description, click the link. You get instant access. You don't need a credit card. You don't need PayPal. You don't need any of that. You just click and learn. Now, let's check out what ads are so powerful nowadays. Now, you know, here's the truth. The internet has revolutionized business because it has actually allowed a small business person, somebody in their home, right? In their home office or sitting on the couch to run an ad and actually target customers. This actually has been very detrimental to big businesses that always depended on brands before.  Okay, that may be true, but there's a lot of ads. I mean, there's a lot of ads out there. So how do you stand out? How do you make your ads memorable? How do you make your ads the ads that people want to click on? How do you make your ads the ones that actually sell something? Well, let's dig into that right now. Number one, I hate to say this, but you gotta do it. You gotta be original. You gotta be original. Now, too many people try to copy somebody else's ads and do exactly what they're doing. And while looking at other ads can be helpful, you don't want to copy them. You don't want to copy them for two reasons. Actually, number one, you're not allowed to. And number two, why copy them? Because you're not building your own brand. If you copy exactly what they're doing, you're actually building the brand for them. They're going to look at that ad and think it's the other person's ad. So you want to be original. Originality is super, super important when you're doing your ads. Number two, be bold, okay? Don't shy away from trying different new things. I know when I run an ad, we have a lot of different images or we have a lot of different videos. I'm running some ads now on YouTube and I have different videos and I have different links of videos. You gotta be bold. You gotta try different things. You gotta try different audiences where, you know, those particular videos may work in one area. They may not work in another area. So you gotta constantly change it up. It's not like, and this is what I used to think. I used to think, well, you just run an ad and it was good or not. When that's not the case, you run a whole bunch of ads for a low cost and you figure out which ones are working and then you increase the spend on those ads. Number three, identify your audience. You've got to know who you're speaking to. You got to know what ages they are. You got to know, you know, where they live and how they eat and what kind of foods they like and do they travel and what are their hobbies and what's the music that they like? What's their politics? All these things come into play when you're running ads online.  An example would be if you had a course on how to keep a dog from peeing on your carpet and you could put that ad in front of somebody who just got a brand new puppy today and the dog just peed on the carpet and they look over and they see your ad, you would have a pretty good chance of selling that person. So, when I say you want to identify your audience, you really want to target them as specifically as you possibly can. Number four, don't make it difficult. Don't make it difficult. I mean, what you want to do is you want to speak directly to that person and directly to their problem. Now, I have a book that I sold for a long, long time and still do and it's how to find a perfect product to sell online in four simple steps. Now, that ad, that book is very specific. That particular book is speaking to people who are looking for a product to sell online. But it also leads into other products I have because once they buy that book, I also have courses that teach them how to actually sell products online because once they've got a product, they've got to actually sell it. Number five, display, relatability and humor. Humor is awesome. Even sarcasm can be awesome, right? But you've got to have some humor in your ad every now and then. It can't be just a dry ad, a boring ad all the time. Sometimes you've got to shake it up a little bit. You've got to do something a little bit different. You've got to say something a little shocking. Now, sometimes you're going to get a backlash. Matter of fact, you'll get a backlash even if you don't say something shocking. You're going to have somebody that doesn't like you, that doesn't like your ad. I don't care if you're trying to be the nicest person in the world that's going to happen. So, since it's going to happen anyhow, you might as well use it to your advantage because when you interject some humor in there, when you interject some silliness or some sarcasm, it can really increase your sales. Number six, use video. I love video. Why? Why do I say that? Well, I'm doing video right now, okay? So, obviously, I love video. But video really gets their attention. Video is something they can watch and they can participate in. Now, I'm going to give you a warning here about this, though.  I found, and you know, you may be different, but I found that video ads don't work very well on Facebook. People aren't there to watch videos, but they work really well on YouTube. And if you understand the user of the platform, you know, somebody goes to YouTube to watch videos. Somebody goes to Facebook to scroll through their feed and stay, you know, up with their family and friends and that type of thing. So, there's two different platforms there. But if you could do some good videos and you could put video ads on YouTube, they could really rock it. Number seven, understand your competition. Everybody has competition. If there's no competition out there for your product, you may have a bad product because there's pretty much competition for every single product that's out there. So, if you have a product and there's somebody else selling a similar product or a like product, then you're gonna wanna look at them if they're successful. Figure out what they're doing.  Find out what they're doing and do something similar. Number eight, switch it up. And what do I mean by switch it up? Don't use the same boring images over and over and over again. I think most people do this because, I hate to say it, they don't wanna put forth any effort. They don't wanna create new stuff constantly. But really, if you're gonna make it in this advertising game and sell your products, you're gonna have to work. You're gonna have to constantly come up with new stuff. You're gonna have to try out new stuff. So, anytime you're doing these social media advertisements, you know, there's a certain burnout. Once they've seen that same image over and over again, they quit clicking on it. It quits working. And that's true with every product and every single niche. So, yours isn't any different. Number nine, use multiple ads. Now, this is super important. And what we do if we're using an image ad is we'll run those images to some third world countries and figure out on an engagement campaign which image they like the best. But we use multiple images. We may use 10 or 12 images and find that three or four of them work really well. But you gotta do the same thing with videos. And once you've done that and you've figured out some that work, you wanna start working on your copy. You know, maybe you need to change your title every now and then. Maybe you wanna have like 10 different titles and use the same image. There's so many ways to do this. However, you've gotta understand you need multiple ads.  Number 10, the headline is the important part. The headline's super important. When you do a headline that is something that's gonna grab their attention, it's something that is interesting. I did a video not too long ago about the Tesla truck. And when I put it into TubeBuddy, TubeBuddy actually judges your headline. And if you want a free subscription to TubeBuddy, down in the description I have a link to TubeBuddy. And if you want the paid version, it'll actually give you 30% off. So check that out, TubeBuddy in the bottom. But when you put the title into TubeBuddy, it actually will grade it. In other words, the higher the number, like closer to 100, is a better rating than it is down at the bottom. It's hard to get a 40 or 50 on this thing. And I did a title in there on the Tesla truck and I got a 94. And that 94 means that more people are searching for this and fewer videos are made on this. So I should do really well. So that's the kind of thing you wanna do. Make sure that headline is attention grabbing. You don't wanna wait to get into the meat of whatever your ad is down at the bottom somewhere. You know, a good headline would be maybe how to lose 10 pounds in seven days and still eat the foods you love. Okay, we've all heard ads like that. We've all seen ads like that. But it gets your attention. It says, well, what do I gotta do? And it makes them read a little bit further into it. Number 11, create a sense of urgency. So maybe you're having a sale and maybe there's only eight hours left or maybe there's only two hours left or maybe you've got a limited supply of a particular product. Maybe you've only got 50 left or 40 left. You wanna make sure you put that in your ad copy so you have that sense of urgency. Because even though people look at the ad and say, well, that's a good ad. And that's interesting. And I may get that product on down the road that looks like a good price. There's no sense of urgency. There's no reason for them to do it right now because it's not going away. It's gonna be there forever. So make sure you have that sense of urgency to get your product. You could also say, you know, buy now and we're gonna give you $10 off or 20% off for the next 24 hours. Some sense of urgency needs to be in that advertisement. Number 12, graphics is everything. If you look at my YouTube channel, it's one thing we've really, really worked on as we've worked on thumbnails. The other day, my editor did a really cool thumbnail. It was about a video I did called Time Vampires, People Who Steal Your Time. And he actually took a clock and he put a vampire's mouth in the middle of it. And that's getting a lot of clicks. People like that. They enjoy watching that video. And you can check out that video. You just put in Time Vampires, search my channel, you'll find it. But those types of things, you've gotta stand out a little bit more. You can't just have a boring dull image. It's gotta be something that's gonna pop that's gonna be different from everybody else. So the thing to do to figure out how to do that, really, is to go through your newsfeed on Facebook, something along those lines, or look at your search results on YouTube and scroll through there. And look at the ones that stand out to you. If it stands out to you, that's probably a good thumbnail. It's probably a good image. And it's probably something that you should emulate. Number 13 is consistency. You gotta consistently do this stuff. So you can't advertise for two days and spend $1,000 a day and they're not advertised for six months and expect good results. You can't do four videos in two days and then not do any videos for three months and then do eight more. It doesn't work. People like consistency. So if your budget isn't real big, maybe you wanna do one video ad a week for the next 10 weeks or 12 weeks and see how that does. But the thing is you have to have consistency. You can't be there for a while and then disappear. Number 14, no limits. And what do I mean by that? I mean, don't pigeonhole yourself into one category. You need to try different things until you kinda get your pace going. You gotta be a little bit bold. You gotta be a little bit different. You gotta be a little bit interesting. You gotta be willing to say things that maybe are a little counterintuitive. I did a video recently and I talked about landing pages and I said, get rid of your landing pages. Well, that's craziness. Nobody's gonna get rid of their landing page. But that's not exactly what I meant. But if you watch that video, you will see what I meant. Number 15, you're not gonna wanna hear this. You gotta spend money. It's gonna cost something, okay? And I don't want you to think of running ads as losing money on ads if they don't work. It's buying data. So basically, if I ran an ad on Facebook and I spent $500 and I only got $100 in sales and I was selling a $10 item, what I really have is 10 people who did buy from me and now I'm building my database, right? I'm building a base of people who did buy from me. I can remark it to those people. I can build on that and once I get 100 of those people, I can upload them. I can make a look-alike audience. I can find more people like that. So that $500 really was not wasted. It helped me get data. And when you're doing advertising, that's really what you're doing is you're buying data. Okay, so there's some great ideas for you. Use those ideas, implement them. Let me know your comments on how they worked out for you. Put your comments below. I would really appreciate you doing so. Also, don't forget to subscribe if you haven't done it and turn on notifications. Ring the bell down there. If you smash that bell, if you ring that bell, guess what? You're still gonna do more. Oh my God. You've gotta turn on all notifications. If you turn on all notifications, then I can notify you every single time I do a new video that you become part of the VIP Fisher family. So you'll know stuff before anybody else will. That's pretty cool. Now, in addition to that, I told you I had an e-commerce course and I do it, it's $97, but you get it absolutely free because it's in the description below. All you have to do is click the link. Click and learn is what we call that. No credit card required. So check that out. Thank you so much for watching this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right here so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.


You need a financial advisor with the freedom to focus on your specific needs. Whatever your goals, Reeve Potter can create a game plan tailored to you. Call Reeve at 432-0777 at Pikeville, Kentucky to learn more. On August 4th, the City of Coal Run will be hosting a back to school giveaway with backpacks and school supplies for free. Wednesday, Mountain Top spoke with Coal Run Mayor Andrew H. Scott about the event. I see parents every day who are trying to decide, you know, what are they going to buy? Are they going to go buy gas? Are they going to buy groceries? And then they get a list from the school, right? And the school has got, you know, $80 worth of items per child that is needed, right? And so if the City of Coal Run, if the commissioner's eye, can lift a little bit of that burden off the parent's bag for these children and these children oftentimes, because they have the supplies and because they're prepared, right, it makes them more confident. And when they're more confident, they succeed. So the commissioners and I here want to help them succeed and we can do that by giving the confidence and taking a little bit of the burden off the families who are struggling right now in this economy. For nearly a decade, the City of Coal Run hosted the giveaway to help parents and students as economic factors such as inflation continue to put Coal Run residents in a bind. Mayor Scott mentions how your kid can receive supplies. So basically on August the 4th from 11 to 3, they would be able to be picked up at the backpacks with the school supplies. We ask usually that the children be present. If there's some reason that you cannot bring your child and evidently sometimes there are, you know, please give us a call at City Hall. We'll deal with that on a case-by-case basis. But, you know, the important thing is, you know, we're doing this as a community. The commissioners and I want to do everything we can to help the children in our school systems in the county and in the region, you know, just get that extra leg up.  And I don't think our politicians in D.C. understand the price of gas, the price of groceries, the price of electricity, inflation, untamed inflation that's going on here in the United States right now. It's important for us as a community that we, you know, just reach out and try to help those in need. And the backpacks are for anyone. You know, if, you know, we're not certainly taking, we're not looking at your income taxes. We're not looking, you know, we feel that, you know, there's a lot of people who are in need and the people who show up are going to be those that get the backpacks. The City of Coal Run Back to School giveaway will be held August 4th from 11 a.m. to 3 p.m. at the Coal Run Community Center. For Mountain Top News, I'm Joel Korjol.