నికాడాస్ల్లాలాల్లివిఌల్లూనినాయావ్టి కబర్బ్లు. మాగటివ్లాల్, అలండావంమరువరో ఆలామ్లు. మార్లాలులోమరులునలులా. నిసిర్స్ర్వానుతాందినందాపిపిదుక్లెలు మారిక్మాలాచిలు డివ్ల్ న్ర్రోనోలులుసిపిచిసిపారుపిరాాపారిసిపియా స్సతాందాధాన్రాన పాయంనిబ్మకర్లిన్త్తాడి నివత్కాకాకల్తాడింన్ పాల్త్త్ం .  భ్ నిన్లెట్రిందిక క్తిస్ఱమ్కాన్ట్. ఆట్ మమారిజింవరాసం కమ్నికిక్లంప౏క్స్నం. నికవిని నికి uts తకిప్లిండ్లా నినినికేథణంి నివర్లానాకేఛరారారాలి గౕలెలాతికపి పెరికిలొ నికికికికంక పరికాకికాకి నికిటికి హ there is no hidden topic that's why if you look at the history geography both are static parts that's the reason they are asking they have given the syllabus at beginning itself there you can't go for number name and number 1, 2 and 3 right so this is what do one thing take paper 2 first because from Thursday we are straight away going to discuss from the paper 2 of this because in GS since anyone outside Shankar Akademi GS wise I hope all are right because I am going to take modern history post-independent consolidation even some of the batches, art and culture classes of this these are all paka GS topic of this so always I will start with the modern Indian history of this and next thing is Thursday onwards we will discuss of the world history topic that's paper 2 straight away go through the syllabus of modern history paper 1 we will discuss little later so if you just to go through all the topic is whatever we are going to discuss in GS portion because in GS modern history how did I derive the syllabus there is no derivation of syllabus in GS how did I derive syllabus is from each topic of modern history from optional only that's what is the first unit coming of european second unit is the later mughal third fourth is this this expansion here if you look at that third unit will come here marathas under the leadership of which people peshwas same kind of topics will be discussed and next thing is the airly structure that's what regulating at charter act so topic is one and the same there is no difference with this then economic system in that land revenue system commercialization of agriculture how could I take what is important what is not important because I forced to take only from here because otherwise I don't know no one knows which is important for GS because in GS history they simply given Indian history right from ancient to modern times I derive syllabus even for explanation of such syllabus we discussed for hours because of here that's what in the case of history it's like more or less GS already criticism came much earlier itself already you have kept lot of portion in GS itself then why are you again giving the things in optional even sometimes you can't answer GS question but you can easily answer optional question from world history and modern history so don't bother about the syllabus wise and other thing right syllabus seems to be the things because they have given this is what if you write down the syllabus of this run that itself we can answer a 15 mark themselves have given narrated everything for example let me tell one thing syllabus might having easy how when the syllabus is given land revenue settlement that's all over but what they have given in that land revenue settlement what one permanent settlement right worry and what if it is not given of this easiest syllabus otherwise why should we give the syllabus no need to given only syllabus is what economic impact over what economic impact what to study got it so don't bother about the syllabus are big sir yes because of they explained it if you just reproduce the syllabus that itself is a 10 mark question so this is the first thing so no need to bother if syllabus is big subject syllabus is easy easy subject it's a first wrong take if you look at that today itself let me tell everything of this right right from paper to if you look at this every subject optional subject consists of since it is my last orientation you would have attended of other things right every subject consists of two paper correct paper one and paper two if you wish you note down right paper one consists of section A section A section B what is section A is ancient better to write this ancient section B is medieval section B is medieval and paper two afternoon session again section A and section B section A is modern history and section B is world east so question shall be asked only in this manner they can't ask world history in anywhere they can't ask ancient history anywhere so syllabus is they will ask question in a particular manner alone there is no open ended cross question can never be asked application from for example ancient application in world ancient section A all the question will swad ancient section B now what question medieval this is one of the greatest thing no need of application first paper it will be included in second paper that's why I am telling no need of that things you have to thinkers like this this ancient is always ancient and how about the structure morning paper paper one afternoon swad paper two if you look at that every paper consist of how many questions eight questions so paper one consist of eight paper two consist of eight question among the eight question you have to answer only how many five questions let me tell how the questions will be asked go on if you don't have an idea about the structure that's what pure static section in a they will ask which topic ancient so no need to bother how the questions will be asked under section A one two three four four question and five six seven eight medieval that's all if you go to the morning how many question eight question will be there first four question strictly from which part ancient five to eight strictly from what medieval this is one of the greatest thing you no need to bother part will be asked that this is the biggest issue in other things what issue application everything will be asked in first paper to be written second no need to bother first paper over that's all second paper that's different that it and one more advantage of this even in geography they reduce the map but history first question is map 50 mark so descriptive part is very less in the case of paper one because first question is what map earlier in the geography they had it now in geography itself they reduced ancient map is which map is strictly ancient so 50 marks is based on what one map highly if you prepared well within 25 to 30 minutes you can also mark the place or identify the place you will be saved great time paper one maximum I will because nothing to discuss openly to say all will be in GS Agubar here also Agubar Mauria here also Mauria and GS wise 42 class 40 class here another 40 class all together 75 to 80 class same portion but we will discuss Agubar how could you write Agubar in different perspective for example what Agubar did Agubar good ruler or bad ruler analysis here now I would not give here nothing will be there views different analysis narration analysis narration analysis and even in prelims GS itself we are discussing main sansa writing method am I right here 100% main sansa writing what keyword shall be there that my duty to do thus first question is what question map complete a ancient and 567 what one medieval likewise paper 2 also 1 2 3 and 4 first strictly modern 5678 7678 strictly worldly history across application there is no other go of this Mauria is Mauria right alladin giljina giljina no need to mix with this what some student would say it right if the question is asked alladin giljina they try to compare by themselves with Mauria Mauria administration was alladin was like this UPSC will not ask question got it so no need to bother because lot of myth and misconception is there among the students regarding this this is morning session this is evening mode of answer writing here 8 questions you have to answer how many questions 5 carefully look at that here how you have to choose the question is question number 1 and 5 compulsory there itself 1 and 5 compulsory question history this is very basic will be like this only thing we have to study little wider topic since it is given if you study when you go enter the exam structure order we can go with the structure 2 questions 5 1 first question I have to answer compulsory got it so out of 5 questions how many questions are compulsory 2 there is no other go right remaining how many questions you have to answer 3 you can choose anyway you can choose anyway provided that keep it in mind compulsory for example from here you must take atleast 1 question apart from which question for example you took third question ok so 1 question answer remaining 2 question you can take it from where medieval no sir I am not interested in medieval here itself 3 and 4 I answer means 1 question is enough from where medieval apart from question number 5 choice is yours except first and fifth question you cant see in other option what will have it sometimes questions may shift sometimes compulsory is different no need to bother about this got it the same pattern is applicable in part 2 paper 2 also which questions are compulsory 1 and 5 or compulsory remaining thing minimum 1 from each side then another 1 from your wish but any kind of question you can take it remaining 6 you can take any kind of questions this is a structure so syllabus is static question is static map point is there map point no they will not ask present there 2 fixed places are there do you know ancient mohanjatharo harappa that 2 are the fixed today's district village they will not ever ask it nearly 400 300 to 400 from that only you have that got it so this is what of paper 1 and paper 2 got it so anything else to be this is the structure of this and regarding books any doubt regarding pattern of exam no regarding books market sub questions will be there now let me tell one thing how about the sub question listen I hope you know that what is the maximum mark of each paper 250 each paper consist of 250 of this how the sub questions for example if you take A it will be split into A B and C how the pattern till the date they are asking is here A is 20 mark B is 20 mark C is 10 mark 20 20 and what 10 no no right little visibly because I don't have that way you don't write like this so each 20 10 20 20 10 how they ask for means 15 15 20 all to the documentation combination what is the mark do you have question 15 this is only 2 pattern they can ask question 20 20 what 10 or 15 15 and what 20 this is what the sub maximum how you have to manage is 10 mark not done 10 mark 2 page 15 mark 3 page they will provide 15 20 mark 4 page they will provide but you no need to fill of the entire thing what is the words in GS itself they would have told right what is the 10 mark 150 words please buy hard these things this is really essential 10 mark not 150 words but in optional you can write up to 175 175 allowed so GS strictly 150 not 25 words right 15 mark question 250 words so here 275 words 15 mark 275 words and 20 mark 20 mark 300 words here 3 25 words so keep it in mind word limit is not which limit page limit because some of the student would write very small even one page they will able to write 175 words no need to bother another page for a 10 mark question you just to scratch it and go on to the next no sir I have not to fill the paper not necessarily this is the biggest issue ever UPSS friend is facing word limit and not what limit page limit even sometimes out of 175 words if you able to satisfy the examiner by 120 or 130 words much more enough but normally we would not ask them to just to confirm you write little relevant matter also let me show one of the paper then you will come to know because I am discussing just theoretical matter this is what subdivision of this got it and one more thing if you come to this compulsory question could you say compulsory question here 15 mark 2 3 and 4 2020 button 1 and 5 wise 5 10 mark question here 1 and 5 wise how many 10 mark question 5 10 mark question let me show this year main last year main let me show history optional paper you just to go through how could answer even I will give you try to answer in modern history paper one paper two because why I am saying is how to take a syllabus subject is first syllabus should be known then question shall be known if you go through BAE question paper at least second tick third tick if you able to write something from the question that is the best optional for you first syllabus everything is there now whatever the easiness of the syllabus whatever the less portion of the syllabus useless how could you study but what is the problem if you look at the syllabus if it is known immediate fear will come have you seen this first fear if you do not know the syllabus anything of the things you will consider it is easy but if you know the syllabus first fear factor will come these things to be studied that thing yourself will say that yes it is already studied but without knowing that not it let me show of this so this is what of the let me show previous question paper try to look at this read this question paper one and five are what kambalsari out of the remaining three are to be attempted choosing at least one question from each section the instructions are very clear there are how many questions eight questions which consist of two section that is why I told how many and what section B now you come to this first question is what map how the map mean they will give a place they will mark the place you have to identify the place this is very easy how did Tamil Nadu they divided and they give what one a place for example you look at this let me show one thing if you look at this nine am I right nine is mark near Kanyakumari how you have to sir here Kanyakumari Nagar Goyal no need to because I told I ancient site if you go there hint is given in ninth if you look at the ninth a place of sakham sangam sangam first sangam second sangam what is the second sangam kapada buram this is the answer here you can't write sangam because this is the way so very easy first they will mark it with that itself we will come to know maximum three or four places and which among the four places for that alone you will get confused for that the hint is given with to go through that you will come to know so it is not modern place strictly what places the ancient now let us take one thing number three number three is near where shrinagar so jammu is here shrinagar but you can't write shrinagar number three you go through the number three what is number three is actually two places bursa home gufkaral there are places it is a very basic thing you have to write the space will be given in buklat itself here neolithik pit 12 they have given space you write gufkaral one mark and you have to write description for 20 words how you have to write 20 words means just like a hint point it is near shrinagar it is a neolith already given here pit 12 why pit 12 because of severe winter they have you to construct a pit and dwell it here burial practice discrete way you have to write this is the main first thing is the map normally a student will save a lot of time in this initially you have to put nearly 400 places if you study 400 places of this among that only 20 to 25 places will be asked not it so this is what the first first how many places are is here mark is given could you see the mark how many marks 50 how the 50 by how many places are there here 20 am I right 20 places 50, 55, 20 now each site marking is what 2.5 mark why one mark is mentioning the right site 1.5 mark is for description not it so one is map is there map analytical historical things that is why no need of complete description and the second I told right 20 20 concept you look at that 2 a b and what see a 20 here rather than 20 10 here what they have been 15 15 could you see 20 15 15 all to the if I added how many mark 50 mark here also like this and come to 15 15 always consist of how many sub topic 5 so ancient first map medieval first question section b is what medieval he says structure will be like this 5th question it will be like this how you can see based on that for that if you go to syllabus syllabus which not based on the syllabus alone they can ask question for example if you take what where Brahma they are glance right how do account large number of such a grants how could you expect 50 a is Brahma they are grants take the syllabus it is a first unit in the part come to paper one paper one how many units are there in paper one 24 first 12 ancient market please online student market right since today I cannot send it the pdf of that so first 12 what is the 12th unit up to that put a line ancient 13 to 24 is what medieval so 1 to 12 section a 13 to 24 section b market market right now you look at the question Brahma they are grants right sir how could asked in the 5 a means look at the 13th unit 13th unit land grant there will be a topic if there are 13th or 14th unit you can see presence of art land grants or agrarian settlement is there agrarian economy right and look at this ancient 5 b if you come to 5 b establishment of large number of urban settlement in north India look at this 750 to 100 urban settlement in north India separate topic look at that is there a this is the question why 5 a 5 b initial question it is the initial topic of art medieval syllabus which mutton on they can ask question strictly based on syllabus so 5th question unit number which unit 13 5 a 5 b 13 right next if you come to 5 c it will be 14th unit mongol chahal ghani system chahal ghani system was introduced by iltut mis where is iltut mis unit number 15 order one question can be asked only in the order that is why I repeatedly ask the student first to study the syllabus that is why even for modern whatever the topic first I will start with the syllabus in what manner chronology syllabus of art string not history optional over that is why right if you study this 98 is 50% is over because you know it yourself will study problem syllabus we will consider big that is all no not suitable that is all almost done today itself I have done this kind of work and what is the last unit in medieval 18th century right 18th century is there in that what you see Aurangshiva decline of mongol is there this is what Aurangshiva deccan policy because Aurangshiva died in which year 17 not 7 last mongol ruler was which person Aurangshiva that is 8th question that it question can be asked only in order okay now I come to this is the paper one right it consist of 8 question among that you can study now let me let us take paper 2 section A section B section A is what part modern section B is world those who attended my class yourself can answer for one year go through yes or no battle a plus what it was a skirmish skirmishna why it was decided before the battle who betrayed so it is a battle just to betrayal betrayal skirmish skirmishna just fist fighter not a real fighter but which was the real battle but sir why warna one side three rulers other side who comparison youth enmar question what is the second treaty of amritsar was a significant was political effect this is related to raja ranjitsing do you know raja ranjitsing right already attended GS class will come to know this is what is third one famine war not just because of food captive but the direct result of colonial which policy economic which economic policy jammindari maralwari things and one more commercialization of agriculture in these words alone we need next is the santhal uprising penetration of outsider while discussing about santhals causes of the tribe one of the main causes what outsiders who are the outsiders jammindars merchant well the answer that is why I told GS students modern nela I would not discuss much about that because 15 classes will be discussed in war itself GS itself here the small small nuances for example this amritsar while discussing about ranjitsing I will discuss which one treaty of amritsar I will not discuss raja ranjitsing here in optional straight or amritsar will be discussed so that is why I already told some of the batches other batches I had to enter of this we will tell the same thing right and look at that 2B what is the 2B permanent settlement and third is what western education topic is different western education english language system there we studied charles woods how western education system 1835 who introduced western education system mekale after that some of the commission that is all then you have to analysis western education system harbinger of culture awakening instrument of colonial hegemony so it is western education led to social religious reform cultural awakening or it is an instrument of hegemony imperialism western education imperialism british imperialism are good for us social reformation this is the answer right 2C already things after acturing what divani right from whom shalam too correct so this is what how did they act as a indian ruler this is which government system dual government system let us continue our classes after that 2 months later main question will come by the time for all the batches I would have completed modern today completed world because from Thursday onwards we are straight away going to take world history because modern in GS world history in optional right next to month paper 2 is over for all the batch that is why I told for some of the batches they think now it is better to study modern history because batch 1 batch 2 batch 3 almost batch 1 stated batch 2 batch 3 almost going to complete of this for other batches this month I will complete batch 4 next to be converts batch 5 and 6 I will come and complete it so by August to month what is our agenda of the class means in GS completion of art modern history in optional completion of world history optional art nothing what to discuss I have to discuss with some of the example from the present thing I have to give particular fact otherwise option wise I am right 4 option it will go wrong optional no need of the particular fact analysis if you write some of the fact exactly not correct not total problem what is the problem is even discussing with batch 1 student in history wise in GS we are discussing lot of fact many are thinking that the same will be you have to write in optional also this is the biggest major things are taken only in optional alone that are not discussed in GS so you are studying little factual as well as analytical double the benefit why not attend all the 40 classes in GS here 70 to 80 classes how many classes 120 classes what work you are going to do there is no other go for you people everything will be revealed there ancient India I will not come but here ancient India will be discussed both fact as well as what analytical there are will come if you write he will discuss the matter in different if you get it double the benefit what else after attending 120 classes what you are going to do your work over that is all this is what about right now here today only I discuss British rule had differential impact on Indian society described in that way Indian responded to which revolt 1857 revolt got it and some topics are post independence also it is like a political MacMohan line India-China relationship what you see because these things we will discuss in GS itself not only modern India which topic is also there post independence is GS pure GS post independence is small topic but GS post independence is very big topic right and come to the 5 if you look at this first day onwards we will discuss these kinds enlightenment French law marks the ways are go through the go to second paper come to second paper consist of how many topic 27 in that unit number 1 to unit number 12 what is the 12th unit what one next unit first 12 unit modern history market first 12 modern history 1314 is post independence 14 next 2 or 3 unit 3 unit next 3 unit is post independence if you look at the post independence post independence is Indira Gandhi period Narasimha Ra period and Nehru period look at the syllabus only up to which period? Nehru syllabus is very narrow name is the post independence it is enough to study from 1947 to 1964 market got it yes so this is what this is what about now come to the 17th 16th onwards world east so from first day onwards we will study first unit what is the first unit in world history enlightenment go through what are the enlightenment people then then marks that is why look at that 5a is because question can be asked only through that first unit the first question second unit a subsequent that same saying syllabus if you study thoroughly you will tell what is the question number 18 yourself will tell what is the last topic look at this in world history Soviet Union and the rise of now state come to 8 and look at this right could you see the non alignment where is non alignment third world nation could you see third world nation unit number 23 unit number 23 what is there non alignment and 7b look at that decent decoration of which country last one they can ask they can ask only in the last so strictly based on the question and could you see apartheid could you find the word apartheid 24 why these are last question means because topics are last so study thoroughly you will tell what question what topic will be asked in which there is a solely which question 5th question I will answer this 7th question I will do this I am going to if you are going to leave any topic now I will leave the 6th 6th what can we ask middle question what are all the middle question American revolution or French would you see that middle topic industrial revolution right world war 1 if I don't like then you can easily skip it that's why I will always start with the syllabus strictly with syllabus and there ancient medieval we discussed 2015 but world history look at that 2020 what 10 combination is 2015 15 or 2020 what just to buy heart these because please do these kinds of little framework then definitely you will get it so without knowing the many people are just to confusing with the syllabus you can study everything from where itself syllabus itself syllabus itself is like a thing today itself do one thing take 2 or 3 copies paste it wherever you spend maximum time I hope you understood what I am trying to say not it so one of the bless is the thing because no topic is what he done why they get on other get on us or how is it where is the syllabus no need to search searching the syllabus take a biggest issue but here highly avoided but what happens that's also backfire right now come to book what is the book for modern spectrum is more than enough how to study spectrum for optional subject is if you look at the spectrum inside blackler box will be there so many people quotation will be there he told like this for us it is important don't want fact the summer is 1660 coming of european 1670 he came this incident none of our business summer is not for for us no need to help for example anyone do have a spectrum book here quotations and understanding could you see here javhar la neru to stir up the discontent would be immense increase if no need to reproduce as such you have to understand this is important for us could you see how many people's view in the newspaper could you see that open things are editorial these things are important for us they will as such don't study these kinds of factual like information for us it is none of our business we don't want 1600 this happen the summer in have you seen this don't study of this questions love here highly visible yeah completely visible of this let me tell okay while coming to the optional class i'll always bring ask you to bring the book from that only questions will be asked so no need to purchase any other book because what i am discussing gs modern india as well as optional is from optional book every explanation will be given so modern over if you want one more thing 12th ncrt these two books are gs book purchase it everyone would have purchased theme 3 because theme 1 is ancient theme 2 is very well theme 3 is what modern much more enough next come to world history next week Wednesday or Thursday i will give book material will be given that material world history wise optional material up to world war up to 1900 what i am going to give that is a only source okay first two days you leave it right because it's going for a public book printing it will little take time next week by Thursday or Wednesday you will be given book whenever i say books are available go on purchase now you have to go to first floor first floor with your receipt ensure it receive the book and put signature for online student we will give the link google form you have to fill it it will be automatically send to your address within 4 to 5 days from the receipt of the book here got it and so up to 1900 is this then which book you have to for reference is from 1900 onwards purchase norman lo norman lo l o w e please order now itself and purchase because non availability even g s students themselves started to purchase this book biggest issue of the book is this is the only world history book available in world market others are material so please order now itself if you decide means today itself you order let me tell one or two more book cannot get it because even g s students start preparation of this only in deli it is available in chennai it's difficult immediately purchase from bookmark otherwise if not available wait for 2 days it's not there order it so spectrum you would purchase would have purchased one more book you have to purchase is what norman lo next to come to ancient ancient wise 11th n c r t theme 1 new version you would have purchased for g s one more reference book is upindar sing upindar sing it's a super book little bulky book let me tell how to answer how to make because whenever classes are being taken i will ask you to bring the book what to study what not to study everything you will market this book is also big little demand of this that's why once for all you purchase the book don't wait for the classes to come and later purchase it will be at that time not available biggest issue of the because lot of people thousands of people are preparing for history optional of this across india demand iron once optional classes started elsewhere non availability of book otherwise what they will do more demand now they will increase price not it this is much more enough it is all reference book you have to keep it right no need to study talk to both right and one book for medieval is jl metha jl metha volume 1 so i am strictly saying a small book will be there volume 1 alone you purchase remaining thing i will second is institute material i will give number 2 is i will give material so 2 material one is world history another is medieval volume 2 sorry material what is the reason mean in this aspect alone you don't have one source remaining wise you do have single source not it so please try to order now itself and purchase these things all are reference book again and again saying don't need to study from line to cover including spectrum also this is the material and book you have to be there then daily come we will discuss once in a week or once in two weeks you will have test okay small portion is over let us have we are test here weekend once 5 classes are over 6 classes over test 30 marks 40 marks test followed by discussion let's have right and next related to class how the class mean first 20 plus class is strictly strictly world history the first 20 may have even if to go 22 plus 23 plus class once world history is over in between we would have completed modern next is after that ancient I will start with the paper one ancient 20 class and then medieval this is structure fourth modern history why September month or October month we will start main optional perfect modern history by the time for all the batches we would have completed what portion modern history in GS there 15 classes here I will tell 10 plus 10 plus classes so 25 classes exclusively order order next PIC PIC is pure GS portion within bracket 6 classes are 7 classes all attend in where that's why I tell you optional life maximum 75 to 80 class remaining is 40 classes is where things no need to bother about this that's why repeatedly I am saying that no need a 100 class 120 classes here easiest way here straight I will not discuss ABC how to answer I think because already you know the concept and last art and culture art and culture because in some of the batches I will handle in some of the batches I will not handle so I will take art and culture here it's 6 classes 6 classes say 20 plus not just to even another 2 to 3 classes will come so 10 day we will we will end our we will wind up this even if you start from August 1 you leave 27 28 August September October November right November end because minimum 4 classes a week okay what 4 classes a day Monday to Friday till November end don't give it to anyone 538 dedicate to here don't go to any of the things you are fixed you are completely fixed please don't go off this because right how to complete by November end of this if something is there 1 week up to December 8 you have reserve because always sometimes natural issues these kinds will come right up to December December not 1 and a half week 10 more days let us keep it after that attend C sat classes things right and already told those who are attending optional now simultaneously attending C sat if the C sat classes are just for 10 classes now please inform to me at least let us make an arrangement so that you can attend later and those who are attending right optional classes please don't attend C sat as of now morning up to 130 230 C sat then 530 optional now out 8 o clock we will go there then again morning never study any subjects don't do these things these things I would like to because we would have told the first thing in the admission stage itself that I strictly because 4 and a half months if you study thoroughly you concentrate history in GS now it's like a GS part because 4 and a half months you have to travel with me 530 to 8 o clock daily how to see my face since you need energy to 130 to 530 take little rest come right little rest fresher you come there 5 o clock 530 now exactly 515 arrive here by 515 right because class will be exactly over by 8 o clock maximum 8 5 will not extend of this so try to come at 515 or 520 itself 530 let's start the class short this is from my side class anything online today many are attending from online I think so because of little error now all melt out and one more thing if you decided to attend please come from the first today itself and if you want to get benefit it completely come and the things till my last class then you criticize our price relate not only me my subject also is any of the day whatever it is non availability of things come anyhow online facilities will be given but don't use the online facility for take it for granted even online student also as far as possible try to come offline rarest of rare you attend it test plan as far as possible better to write in offline you will get first hand information I will have written the names let me create a group and I will send important so that if any of the communication you can communicate with me also channels means we can't let me non as pass it right and pass it to others right any doubt second batch second batch second batch working students always my first batch second batch December 1st second batch weekend morning 9 to 1 o'clock morning 8.30 to 1.30 12.30 will be there December and till April till April and it will be there because it's a four and a half months right weekend two days will be there for our classes will be till April last in optional that's right even in GS you don't want mean in optional no need of this right major plus even if you look at that themselves have given the year battle a plus themselves have given right if not if important mean they would have respected our required to write the year but themselves have given right it so any other because now yes what's the drawback the syllabus that's what morning I'm discussing with that sir syllabus it's a very big consider I closed it this is a only drawback సాన్ను హిలుత్న్జీందందం ఊి మన్యవిలి వారందాన్ాస్తాన్న్న్న్టిరంన్సార్తిన్త్నోలిర్విన్ర్న్నంది. న్స్చిమాలూయవిమంది. 205 is the best score, 290, top score. But some here are 350 top score. Thats why I used to say every subject is scorable. It does not mean that. Then I will ask which subject is highly scorable. If you are asking history is not scorable. Which subject is scorable, if it is there everyone would have taken this. It is my duty to answer. Any other? Yes. Thevada is optional, keep it in mind. గల𝘴తుక్ంత్దర బాదేంపలుండి, క఩ిణధాస్ ఇవాడ్ందిటెనికారంiran న౟ద్ప్లే. సం MIT కార్నెత్ట్క్దినిదికాగిదమెవులుకిన్ట్ఇచ్ర గావామ౉నెవాధ్మార్ట్ట్రా సట్స్డిని. చార్నులు న్ల్ఙుభానినిర్న్. చిచినుచనానిలువ్చన్స్ కిను పకుస్నిని. భాని ఏంచన్లిందాముచా సకిందా ముస్లు ఎందిక్లినేలి సకిసరిలులు ఆయాదాసరంయ ప౸ఴా పౌిపాయాసా. ఠ్చ్రంం దాస్నాన్ మెల్ల్ పన్సంప్ర్స్నంది పనండిస్నినినారరిస్రార్నురిస్స్నింది మత్ల్సందారనాిని మారు మాటాటులులు మిల్కాల్ందాల్సిాచ్లూల్లు ఇరిల్లోద్త్లులు ఉలగరల్ట్హాలులులుతులట్నిస్లులు ఘంండిట్లులులులామమ్పచకమంసలు� భార్త్తిందిందానోనంత్తానిందార్తెక్త్తాకోన్తిందిందా. So, you have already given a lot of introduction sir but I just gave two minutes there. కార్త్త్, as sir has told I started my preparation, I am 2009 to 2013 batch I did engineering, I did an anacond scan. And then I started my preparation of the final year and final year I did only optional because I didn't have time to do the photo-preparation. to టసిలెা. which you can get for one book for one point. Because of ancient India we have one book for ancient India and modern India, you have one book for modern India. medieval history so you have one. so that is very important. sometimes what we did is we will be very excited and will get for modern India we will get 10 books and for medieval India we get 10 books that is not the proper way in which you have to that will increase your work and you will find too much of work, వార వారం మౕయ్వాన క్స్రక్ప్లాం త్స్యఽ్నం నిలందానాసారాచేట్ట్ర్లె క్లానాక్ట్న్ క్సారిత్హిల్ండిలోరుదాలేవానాకేపనినేట్రి� a khek wak wak mee. I didn't feel very difficult, I am putting all my stress in optional. So it is, I didn't feel it so you have to, you should also change your approach towards this. You should take history as a story as you have to visualize things. I think many people would have read thesto me in Selvane and all know it. Everyone read and everyone likes it. So you have to handle history from that point of view. If you have some society point of view, you have to have bhakti movement. You have to have women participation so you should just visualize things and then things become very different. ల్గ్ల్ండార్కోయ్ంస్ప్రిర్గ్తరి. if it is your A14, this much a small map also you can give. This will actually improve your answer writing. And answer should be a flow. If it is for example, I will take this question only, battle of classy and battle of buxer. So you have to give a small introduction of what is battle of classy and should flow a small introduction of what is buxer. And then you have to describe the detail why battle of classy is a skirmish and battle of classy. Battle of buxer is a war. And then you have to conclude because of this, because the larger impact of battle of buxer. So buxer had a large impact and the number of people participated. And because of this reason battle of buxer was considered as a war and battle of classy is considered as a skirmish.  And if it is possible a small map, wherever it is possible, wherever it is possible, not on all the answers but wherever it is possible. I think I have answered your question. Yes ma'am, thank you very much. Hi ma'am. While in the exam, first question we are used to write very well in a proper manner. Your voice is breaking please. And now it's audible. Yes, yes. While we are writing the exam first question, we will start with the corrective manner in a common manner. When you are going to last question, the neatness of the paper could not be maintained. And while you are writing the answer, how you maintained in a paragraph manner or a point manner, you described your answer. And I have one more doubt. It is better to avoid the question if you don't know or we have to create some story to attend the question or better to leave the question. How many questions you leave in your exam ma'am? The square mark is better to avoid the question. I'll answer it. You have one more question. Time management was a problem, because if we are starting a question, we can collaborate in a mind map also, When we come to last question or handwriting, we can't even understand the handwriting because of the time management. That is what my doubt and better to avoid some questions is fine or not. you can answer one point of idea with one question there's no possibility like that even if you don't know something about the particular but write some relevant points in that for example bachser and bathlock skirmish if you don't have any idea but you know what is bachser and you know what is bachlock class please write small paragraph but in points like batlock bachser these things happen batlock plash me these things happen instead of just quitting the questions if it tell you what it is 10 mins i have to give it 3 mins if it is 15 mins i have to give it 6 mins if it is 20 more questions in 10 mins you have do that time management before itself and you have to do that time management for 2 hours 45 mins don't do time management for 3 hours, if it is 3 hours question just try to do time management for 2 and half hours or 2 hours 40 mins మిందిందలి మారుచారిసం మరురునునురాక్న.


Back in the studio, studio, studio. So a client of ours wanted a resin red, black, and white piece. So we did a test, obviously. And B didn't really like it, so we kind of just ran his fingers through it. And then we set it on a slant. And it turned out like this. And client liked the test. So now we're doing a, what is this, 24 by 24? 24 by 24 actual painting. And it's been a while since we've done a painting, painting with resin. So I'm excited because it's a big piece. Yeah. To me, red always looks like bloodshed. But you know what? I know you can make it beautiful. So as usual, we are taping off the bottom. We have our pushpin set in, and it's level already. So after we get the painting done, we're going to wait a few hours and pull the tape off. I have a one minute tutorial right here. So you can see all the things that we say about taping off the bottom. Basically, it makes for a clean base bottom underside words of your painting without having to stand it off or cut the drips off after the painting's done. Before we resin this, we prepped it as directed in this tutorial. And then so it won't dip in the middle like it resins heavy. So if you do a pour, it's going to dip in the middle. But we prepped it so that the odds that happening are less because we basically just tightened the canvas. And then after that, we just spray painted a design of red because the colors for this piece are red and black and white. For this piece, we're going to use our go-to resin and Viritex light. Focus, focus. And for the paint we're using, what kind of paint are we using? I think I just want to use that because you like those colors. OK, so acrylic white. And my mural paint markers. I don't know if that's available in most crafts or hobby stores. You may have to order that. We got ours from a local shop called Azel. I don't know if that's like a national store. So for this piece, it looks like we're using almost 20 ounces. Our resin is a one-to-one, which means it's equal parts resin to hardener. And make sure that you pour according to the box that you get your resin out of because some are two-to-one, some are four-to-one. And everything in the middle, which is one option, obviously. So make sure you mix it evenly and thoroughly. Like right now, you can see little swirls in it. For this amount, we'll probably mix for almost three minutes. Make sure you mix and scrape the bottom and the sides and the stir stick in order to make sure that there are no weak spots left in your resin because it is a pain when everything sets beautifully. And there's one spot that decides that it's going to just be a sticky mess forever and ever. You're going to see bubbles. Don't worry about that. We'll address those later with the heat. What did I say, flameery? No, maybe I should have gloves on as a helper. We always put a little bit of clear down. This helps the resin to flow over your surface more easily. And also, if you have painted some kind of design on the bottom of it, this helps so you can see it. Because if you just have opaque paints mixed in your resin, then you're not going to be able to see through it at all. So it doesn't have to be a thick coat. Anything that, what's the word? Different words for different. No, but just put your hand in there and scoop out it. Yeah, it doesn't have to be a lot just enough to, I don't want to say moisten because that's a formal word. But that's basically what it is. You want me to take your bracelet off? Are you good? You can just dig like this with this bottom. This resin in particular has about a 30, 45 minute working time. And you warm this resin up, right? Yes and no, not this particular, but it wasn't normal. Oh, yeah, you did the test first. Doesn't take much pigment to dye your resin. Start with a little bit and add a little bit at a time to make sure you get the opacity that you want. It doesn't smell like the smell of when the paint hits it. The resin doesn't smell, but when the paint mixes it. Changes the science? I did notice that if you put paint in here and you let it settle to the bottom, it does not mix very well. So mix the paint as soon as you put it in there because it will settle at the bottom and it'll stick to the cup and it will not want to mix Did it leave chunks in the surface? No, it just took forever to mix it. Let me know if I need to set this down and mix more resin. Don't cut it short. Two color puddle. Mix the black for a clear. It's definitely a different color red, though. When you say different, like you mix literally a different color. Spray paint with a different color when it looks ugly. I just did that. Torch it, tilt it. Do you want black? Kind of black, do you want to use an ink? I don't know what you want me to do with that. Are you happy with this? No, but I don't know what you want me to do with black. Well, I was going to mix more red. I'll have a lot of black. I mean, you just don't want it. Motion. Yeah, I think you should put something dark. I don't know, because I don't want it to look like a bullseye, but I feel like it should have some darkness to it. I like that. It almost looks like a rose. I love this, like that white edge. Look how amazing that looks. Get real quick one more time because you just did it. Is that a chunk of paint or an air bubble?


I think the respective chair and the executive leader of JAPA would like to present its staff on the order issue between China and India. In ancient times, the Indian and the Tibetan Empire were in a harmony and the exact orders were not from. So when the debate got even a treaty that is the similar convention between Tibetan and British India was signed that enforces the Arunachal Pradesh law to India. This clearly states that Arunachal Pradesh is the state of India and China and not of Tibet. China had fortunately gained its rule over Tibet. So China has no right to enforce Arunachal Pradesh in its region. The geography of Arunachal clearly clearly says that Arunachal Pradesh should remain with India.


Hey buddy, I think we're going to pick. Thanks man. Hello. Jeffrey, I'm Robinson with the Tennessee Titans. How are you doing? I'm good, how you doing? I'm going to be doing better here in a little bit. We're about to make you a Titan. Yes sir. And I tell you, you've had a lot of people in your corner and we're really excited to add you. You're ready to come in here and help this defense, all right? Yes sir, I will. I only know what to feel. I know you will. I know you will. I believe in you. You've got a lot of people who believe in you. Yes sir. I want to hand the phone to our owner, Miss Amy. Congratulations. Yes ma'am, thank you. We're so happy to welcome you as a Titan. I'm glad to be a Titan. Oh, for sure. And we'll get you in here tomorrow and we're all looking forward to seeing you. Yes ma'am, looking forward to meeting you guys. Congratulations. Thank you. Big Jeff. Yes sir. You can celebrate with your family now, man. Enjoy the night and we will see you tomorrow. Yes sir, I can't wait to get up here. See you big fella. I'll see you. Bye-bye. The moment that fall run, I was like, yes, this is like finally the moment that we all been waiting for it. And when he hung up the phone, he just broke down crying. We all stood up and, you know, we waited for them to make that announcement that he was the 19th pick, you know, with the Tennessee Titans. With the 19th pick in the 2019 NFL Draft, the Tennessee Titans select Jeffrey Simmons, defensive tackle, Mr. Simmons. That moment right there, and to watch his mother and Jeffrey embrace and his brother and his sister and his nieces and nephews, it was just, man, it was a cool moment. I told him, you know, you made it. Don't stop now. Keep going. Keep fighting. He said, coach, we did it. And that made me feel good. He said, we, you know, he said, we did it. He made sure that everybody in there knew that we did it. I just didn't do it by myself. I was a proud coach that night, and to see him live out his dream. I'm very proud of Jeffrey. Proud would be understatement to me. I don't think I even sell him enough that I'm proud of him. So what it was like when you got that call from J-Rod? Man, just sitting there on that drop day, man. It was like that whole process was kind of stressful. I got to calm down a little bit. But, you know, I was getting ready. My mom was like, you good? I was like, man, I'm good. Everything was going through my mind. I was like, okay, time winding down. And I was sitting there. You know, I get a call from, it was a Tennessee number. I was like, Tennessee. He was like, Jeffrey, just J-Rod with the Tennessee Titans. Man, when I say it's like my dreams finally come true. And I couldn't be more excited to be part of the Tennessee Titans. And from that day forward, man, it was just I was front, you know, head high, just, you know, moving forward, you know, trying to be the best I could be, especially for the Tennessee Titans. I know, man, I know you was going through it, as mine said, especially just knowing it's drop day. You know, what was going through your mind? So, the funny thing is, Tennessee actually told me they're going to take a receive in the first round.  You know, everybody had passed on me. Everybody had passed on me. So, you know, man, I still, I still carry that chip on my shoulder, bro. Because I woke up the next day hungry, man. I went and worked out in the morning, just to get my mind off of it. And then the second day, I was just, I was just chilling with the fam. I didn't even watch it. You know, I stopped watching.  And I got the call from J-Rod. And I remember telling Vray, you know what I'm saying? I'm doing good. And Vray was like, nah, you're doing great. You know what I'm saying? I told him, I told him from day one, like I'm trying to be great. And I'm still, I'm still today, like still trying to do the same thing. I'm still trying to be great. And it's just a feeling that you can't, you can't explain, like your family's there. Everybody supports you there. It was like all the emotions came at once, like everything you worked for as a child. Just chills, man. It was just like a dream, man. I already know that feeling. Yeah. Hello. AJ. This is John Robinson with the Tennessee Titans. You remember me? Yes, sir. We're about to make you a Tennessee Titan, buddy. That sounds great to me. AJ. How you doing? I'm doing great, man. How are you? I'm good. No, you're not good anymore. I'm great. You're doing great. If you say good, when you get here, you ain't good anymore. Yes, I'm trying to be great. I know y'all. Just remember, get open and catch the ball. Okay. AJ. Yes, sir. We'll see you here in a couple weeks and you're ready to ride. Congratulations, buddy. Proud for you. All right. Thank you. Yeah. Patience. Patience. Thank you so much. Proud of you, bro. Thank you. Thank you. Yeah. With the 51st pick in the 2009, the Tennessee Titans selection. The first round didn't happen. However, the second night, we got the call. Tremendously happy, man. He was, you know, excited. We were all excited. He was just glad that, you know, it was time now. He could exhale. Let's put it that way. I'm going to throw it. He finally could exhale. Say, I know exactly where I'm going. I know where I'm playing. Now let's get busy. I'm ready to go. You did it. You did that, bro. All right. Now we make it safe, right? I'm more definitely ready. Ready. Thinking back on it, like, we played against a little league, high school, college. Now we're teammates. And we're teammates. And, you know, it was all crazy. You know, now they saying, we got two guys from Mississippi, you know, on the same team. But, you know, I couldn't be more proud to be a teammate, man. Especially coming out there every Sunday, getting to watch you play, man.  And, you know, just being able to see, it's just fun to watch, bro. And likewise, bro. Same, same. And now we teammates. We teammates. Oh, Jeffrey's best trait. He cares. He cares about everything that he's doing. When the helmet's on, he cares about what's happening between the white lockers. When the helmet's off, he cares about everything around him. He cares deeply about his community. Jeffrey's camp, I can remember when he first told me he wanted to do it. Y'all ready? Yeah! We never had that going. We never had an NFL guy come to Little Old, Notchby County, Starksville, and have a camp so we could attend it, especially a free camp so we can attend it. You gonna beat me? Come on. Come on. Come on, we going that way. Come on. Come on. I saw how excited the kids was. One kid came to meet me. I've been waiting all year for this. I missed it last year because I was out of town. What he's doing is tremendous. He's changing the culture of where he came from. So it's really not just focus on football, it's kind of like more of like a day of mentoring of younger and older kids. He's really doing it out his heart. He really want to see these young men be better and not be a product of their environment. And for him to put his foot on the ground and go into these places, his hometown and start there and changing the culture, man, I'm extremely proud of it. Work on three. One, two, three. Work! Come on, run with us. You gonna walk. Come on.  And he lets you know, hey, no matter where I am, no matter where I go, I'm from there and that will always be where my heart is. The people here and all of our kids really look up to Jeffrey simply because of the person that he is. He has a heart for the community, a heart for the children and I am so proud of him for that. He has a heart of gold. Heart of gold. I've never met a human being that could be as gentle and kind and just almost mild mannered off the field. And then when the helmet comes on, he completely changes into an absolutely different human being. Think of it this way. As a quarterback, when the pocket begins to break down around you, the escape route is always, I can step up. I can find a way to avoid a loss. Unless you're playing against a guy like Jeffrey Simmons, because Jeffrey is so strong, so imposing, so dominant that he pushes the middle of that pocket back in. And now there's a whole another level of stress as a quarterback that you have to deal with. Titan splits it. Here they come. Rivers in trouble. AJ's first two years in the NFL came to no surprise any Ole Miss fan because we knew what he was capable of. When it's third down and you have to have that tough catch, he's a guy that's going to compete at the highest level against anybody. He never backs down. He's never scared of that challenge. Texan's set to rush forward. He drops. Tannehill looks. He throws deep downfield. Going for AJ Brown. He's got it! AJ Brown makes the catch. Yes! AJ Brown was a ready-made superstar the minute he stepped on campus in college and he was a ready-made superstar the minute he stepped on the field in the NFL. You can come from rural Mississippi from a town due respect to the size of this room in Mississippi. And you can make it anywhere. Playing on the biggest football stage in the world. That's a great story. It's just amazing how two kids grew up 30 minutes down the road at Ryder Schools. There was enemies on the football field on Friday nights but now I'm living a dream playing in the NFL and I'm playing on the same team. I just love watching the Titan play. Brown makes the catch at the 10. I find it incredibly poetic in a way because you had two guys 30 minutes from each other. Jeffrey in Knox v. County in Macon, Mississippi you had AJ Brown at Starkville High School in Starkville, Mississippi rivalries constantly setting the bar against each other. Jeffrey goes to Mississippi State AJ goes to Ole Miss and there is an arrival I believe in college football that's that. And now people can root for AJ Brown and Jeffrey Simmons on the same team. You can't ask for a better story. All those games that played against each other and all the time they've spent talking trash against each other for the opposing team it's just built the respect between those two. They know how hard each other works and the Titans they just really struck gold. They got two guys of character first and foremost but you all know you got two guys that are just elite gamers and they've proven it. Oh my goodness! Thinking about this season man I think we got a shot to hold that line of water up. Man you know every game is different don't nobody really know who's going to win no matter what game plan we're going to the game play. Man we key in we do what we're supposed to do we lock in we play ball stay focused don't get the big head anything is possible anything is possible so you know that's what we that's what we chase in each and every day so just like I'm about to chase this win right here eight ball a corner pocket.


Live from Las Vegas, it's theCUBE, covering IBM Think 2018, brought to you by IBM. Well, everyone, welcome back to theCUBE. We're here live in Las Vegas for IBM Think 2018. Through all the actions happening, our third day of three days wall-to-wall coverage. I'm John Furrier, co-host of theCUBE. We have two great guests here, Paul Pappas, global leader of digital strategy at IBM's IX New Digital Agency and his cohort, Matt Kandy, European leader of IBM IX, a new agency within IBM specifically developed for expanding the digital services to their customers to create the best experiences using technology data and other analog and digital capabilities, Wimbledon and among others. Guys, welcome to theCUBE. Thank you, thank you. Thanks for that great introduction. So take a minute, this is a novel concept. When I think of agency, I think ad agency, buy some keywords, PR firms, more of an ad junk to a core organization, kind of a service provider. You guys have a little bit different agency focus, more like management consultants meets, world economic forum meets, UX, UI design, because you are building this country. Take a minute to explain what IX is and what's different about it in context what people might think it is. Sure, and thanks, a great setup. And I think you melded a lot in there of what we do. So you can think of us as a combination of strategy consultancy, digital agency, consulting systems integrator. So we do three things with our clients. We help them design, well, we help them define their digital strategies, particularly their business strategy in a digital world. We help them design world-class customer experiences, experiences that are going to be personalized and have an impact. And then lastly, we help them implement the technology, implement the customer platforms that they use to engage with their customers in a personalized, meaningful, omnichannel way. All of those things that we do help drive a measurable business impact. So nothing we do is hypothetical. Everything we do is real and drives a real business impact for our clients. So where if you might look at an agency, a lot of people think of agency as marketing communications agencies and the world has changed so fast. Or advertising agencies. Or advertising agencies, in that vein, we're on the more transformational side. In fact, we consider ourselves a business design partner. So what we're trying to do with our clients around the world is help them redefine, redesign their businesses so that they're fit for purpose so they can survive and thrive in this modern world. Yeah, I want to get your thoughts on this because, you know, looking back as a historian, if you will, evolution. Technology used to be slower. So the agency's added value on something complex. Ad agencies would create ad campaigns and some glamor around something. And we even started in some of the lead gen side of the business where there's a beautiful microsite and the graphics are amazing. It looks great, but it actually didn't scale. There's no tech behind it. Now, fast forward, you have the requirement for cool, relevant, and glamorous, but actually having tech involved. Cloud computing has really enabled this and the role of data has really enabled it. So this is now the new normal. The new normal for these higher-end functions is actually having a tech stack, technology stack, combined with business engineering logic and real business outcome, like profit, money, outcome objectives that people might want. How do you guys explain that story? Because, you know, I would just call a consultant up in the past, are you guys combining it to make it easier? What's the purpose that customers call you guys in? What's the, what are they asking for from you guys? So I'll start off in a minute. You can add color commentary. So the way we describe what you just brought to life there was we have multidisciplinary teams. So we have a combination of business strategists, right? So when our clients are engaging us, they could be working with the business strategist. It's really comfortable showing off the work and wearing a suit and tie. And he could be sitting next to, in our studio, sitting next to one of our creative designers who's tattooed from his wrist to his neck. Hoodie guy building everything. Hoodie guy, right. He's sitting there building there. Next to one of our data scientists who's popping open his Lenovo laptops, got the latest chip in it and he's so pumped because he's going to run some crazy data analytics on it, applying AI on top of it. And all of these people work together using design thinking. So we have an approach we call IBM Design Thinking. They've all been trained. We've trained over 16,000 people on design thinking. And they all work together to come together to solve our clients' problems. They work in a studio environment and we've opened up 38 studios around the world. Studios are places that we co-create with our clients so we invite our clients in to IDA, innovate, and co-create with their product. So it's agile to format on the projects. Not like waterfall. Hey, now you passed the ball to the other guy. It's all integrated team. Yes, and what you end up having is you end up having the view of understanding the business and the client's business challenge, which is where we start when we define the strategy. When we do the design work, it's underpinned with an understanding of the technology that's going to bring this to life. So we like to say that we don't do creative for creative sake or creative just for the beauty of the art. We do creative that can actually be made real. Yeah, you guys put a relevant practice together. So I got to ask you now, but what's the beauty of a cloud computing was is that it showed you don't have the provision of data center if you don't need it. And now you see people needing a data center for privacy reasons. They just throw their data, hence the hybrid cloud strategy, et cetera, et cetera. But if I want to do something like what you guys are doing, it's going to cost me money to build it out. One, we're the people, skills of the people, salaries of the people, tools for the people, all that is expensive to build out. So it's natural to go to someone who's already got it. So I want you guys to talk about that dynamic of buy versus build, what stays in house, that's core competency, and what's the scale leverage that the clients get from working with you guys? Because you have that advantage. Yeah, and actually what I'd like to tee up is this cost-effective approach that we use to help our clients jumpstart the work that they're doing, we call it an innovation garage. And Matt and the team in the UK and Europe have really been championing this approach. Why don't you share some of the work we do around innovation garages? Yeah, so I mean, one example is our client BP who we've been working with in this space and helping them drive a lot of the digital reinvention of their business. So teams of data scientists, designers, developers working hand in hand with product owners from the client side, but ideating, finding new different digital products and services that help improve advocacy of customers, drive loyalty, drive new revenue streams, but very quickly taking those ideas and turning them into prototypes, right? Paper prototypes, actual MVPs, minimum viable products, launching them into market, right? Choosing some target markets, but putting very measurable KPIs around each of those things. What's the timetable on that roughly, ballpark? Probably getting those MVPs out in eight to 10 weeks, right? So fast. Oh yeah, fast, right? This is not months. No, no, no. Not eight months. No, no, it's not waterfall, right? And so a radically different approach to getting things out there in the hands of real users. And then testing and learning, iterating, and then based on the data, actual fact and data back against those KPIs and measurements, then starting taking the decision around whether we're going to scale that into a global policy. Okay, before we go to drill down on that, what's the alternative to doing that? How many months would it take if I want to do it from scratch in-house? Spending up large transformation programs, right? And a year. Right, yeah. Minimum. Multi-years, multi-years, right? And I think the other thing, John, that's kind of key about this way of working is that you're starting to infuse new ways of working and new ways of thinking into the client organization, right? And so, you know, design thinking, lean, agile, DevOps, right? All of these approaches to get things done in a more rapid way. And so you're kind of driving change and transformation through making and creating and doing, not through some big change management program. And so we've been, you know, if I took BP, for example, you know, training and certifying their people in IBM design thinking, certifying them as product owners. And so through the act of making and creating these services, it's changing their culture and changing how they get stuff done. And it's a bit like a fire, kind of a little fire that burns and spreads within the organization as people see what's going on and want to become parliament. And one of the ways we do that, we actually co-locate in these innovation garages. So you take a company like BP, if you go to our South Bank office, we have a dedicated floor where you have 100 BP people with the IBM IX team working in this innovation garage model. It's not like you're doing all the work, they're integrating it. No, no, we're learning together and they're building new skills and we're building new skills and we're coming up with new ideas and innovations. We're doing it in a cost-effective way. To your point before, in the past, companies would spend a lot of money to try to go down a big path and try to, in essence, boil an ocean sometimes. Yeah, and if one guy quits, you got to replace it, skill gaps, massive. But also, if I look from the client's perspective, the thing that they're most proud of, some of the things they're most proud of is the bin, what they call the bin. And so it's all of those ideas that we've killed as far to the left as possible. And taking an idea that traditionally may have turned into some big program, multi-million spent on doing it, to find that it actually didn't deliver the outcome for the end-to-end consumer. So Matt, talk about the example with Wimbledon, because obviously everyone kind of can recognize that brand. You guys have been working with Wimbledon. You have a relationship with them, so they've known IBM for years. What's the current state-of-the-art with Wimbledon? What are some of the things you're doing with those guys? And how is IX team, the integrated design team, working with those guys? So we've been partnering with Wimbledon there for about 28 years. So relationship goes back to 1990.  The home of kind of tennis, tennis in an English garden, so complete with rain and drizzle and gray clouds and everything else. And so probably over the last seven years, we've been working with them to drive their digital transformation and so how they engage with fans and so how they use data and analytics to drive insights, to put very personalized experiences in the hands of fans. So if you think about an event like Wimbledon, runs for 13 days and about 500,000 people get to physically experience Wimbledon in the grounds. And so their whole strategy from a digital perspective is taking the beauty of the grounds and the experience and how they can manifest that digitally to millions of people around the world. More than live streaming. That's more than highlights. That's replicating the vibe, the buzz, the experience of being here. Completely. So if you look at the web channel, right? When you go to that website, you don't actually see tennis players and stuff on there. What you might see is a beautiful flower just wafting in the breeze, right? And so a lot of the technology and the experience that we put together is trying to bring to life the beauty of the grounds, right, through those digital mediums. And so, and also being very thoughtful and purposeful about the different channels. So when you think about the mobile app, right? People use that to get snack access to data. They're on the move. They want to understand the scores, alerts, iPad. People tend to use that sat on the sofa in front of the telly. You know, second screen experience, right? So there's a different set of use cases and demands. We launched the first Apple TV app for Grand Slam tennis tournaments. So again, people tend to be using that for catch up and replays. And so being very thoughtful and purposeful about the- You got to keep track of the digital culture because it's like fashion. You got to know what state of the art, what's going to sell, VR, AR, whole new creatives coming out. You do, but you also have to do it in a way that's authentic- Tech fashion. Yeah. The ladies and greatest. Hashtag, new hashtag, tech fashion. Tech fashion. But you also have to do what I was going to say, to do it in a way that's authentic to the brand that you represent. And relevant. Correct. So we're expressing the brand of Wimbledon online through digital channels and mobile channels. It has to be consistent with the brand, the brand values, the brand purpose, the brand mission. And that goes into the design side of it. Right. Because they're going to tell you, look, we're not the brand. We're not. The beauty, the elegance, the elegance of the sport, the elegance of the all England tennis club. You have to capture all of that and represent that in a way that you do anyway. All right, so this is where the melting pot between agency, creative. I had to even see where it's more and more about experience, less about the tech and tech come together. So I want to ask you, I did a panel this year at Sundance called The New Creative with Intel. And it was all about the emerging new creative artists that have tech behind it. And here's what we talked about. I'm going to get your reaction to it. Agile, which killed waterfall development, made things less risky. The old days was you build something, a lot of craftsmanship goes into it, but you ship it, you don't know if it's going to work. And you hope it works and sells. Then Agile de-risked that, but you're shipping code every day. But what we lost with Agile, that's now coming back. And I think this is where you guys are hitting the mark is the idea of craftsmanship in the product is coming away. So you got Agiles, that's good. But it felt boring. It felt the products didn't feel great. Yeah, certainly they were successful and they used data to be agile. It'll always be iterating, fail fast, et cetera. But now the users want craftsmanship. They want art. They want more experience in the tech product. What's your reaction to that? What's your vision? Do you agree? And if you do, what's your opinion? Well, I agree on the recommitment to craft. And the approach that we take to that is really starting with design thinking. And we view this a couple different ways. One, we think design thinking is a way to actually solve business problems in the modern world. Now design, we view as a craft. So we have very specific craft people that are pure designers. That's what they do every day for a living. Everyone in our organization practices design thinking. So I believe that the use of design thinking coupled with our design community and the world class talent that we have there is enabled to really get an underlying need. So when you're doing a design, you have to have the understanding of the underlying need of the customers that you're trying to serve. And that's what we really get at. So the craftsmanship that comes in through applying design thinking, applying your design principles to creating something that can then be made real and have an impact. If you ask our designers in our 38 studios around the world, what they love about being part of IBM IX and being part of IBM is the impact that they can have. That they can see their design scale. They can see it brought to life in a way that is far beyond anything they could have done in any agency. You can't fake design. Like security, you can't fake it. It either works or it doesn't. The way we think about design, right, is about almost design with a capital D. And so it's not just about how things look and feel, it's how they work. And so how you can apply design to help solve problems in a very different way, right? And how you apply design to strategy because designers are problem solvers. And so actually having people apply a designer's mindset to problem solving. You end up with very different outcomes, right? You end up with a lot more innovation driving into what you're building. And I think you end up with products and services that actually help make somebody's life a little bit easier, right?  You're delivering something meaningful and value to them. You're doing empathy mapping. You're doing customer journey mapping. You're doing a persona development. I want to build on what Matt said though that designers are problem solvers. When we look at design thinking, we have a method called IBM Design Thinking. And the logo that we use for design thinking is actually an infinity loop. So what we do is we combine design thinking with agile. And I think of IBM Design Thinking as a 3D printing of a solution to a problem. We're designing it. We're getting at an underlying need. We're prototyping something, creating a proof of concept. We're learning. We're now doing another iteration of design thinking and learning more about the underlying need, testing something. And as we keep testing and learning, we add more texture to the solution of the problem and it starts coming into focus for us. Yeah, the key word is problem. I interviewed a Stanford professors on the cutting edge of innovation design. She said, don't fall in love with your product. Fall in love with solving problems. And I think that's kind of what you guys believe. And I think John, to the point that you raised right about agile, we see many organizations driving kind of agile transformation and shifting. And I think our perspective very much is you need this combination of design of agile and DevOps together. Because agile allows you to pivot quickly. DevOps allows you to kind of learn and get rapid feedback from production and putting things out there. And you've got to have this kind of design-led approach to doing stuff because you've got to make sure that what you're building and putting out there serves a purpose and a real outcome for the end user. That's perfect, I tell you. And most people think, oh, we're agile, check. Oh, whoa, whoa, hold on. No, it's not a silver bullet. But you brought up a great point from a business leadership perspective that don't fall in love with your products, fall in love with the problems that you're solving. We are seeing that across every industry we work in. And I think this new digital age with all these emerging technologies going mainstream so fast, AI, AR, VR, blockchain, it's allowing companies to in some ways reimagine their purpose, but in some ways revisit their original purpose. So if you look at Ford as an example, they've declared that they're going from pure car manufacturing to mobility services. If you look at our clients in the life sciences industry, years ago they would have declared themselves as pharmaceutical manufacturers. But now they would look at themselves as partners in health and partners in the health ecosystem. And every industry we're operating in is that reimagining or revisit of the core mission. I think this is the only video for you I haven't asked about blockchain, but I was just talking to Jesse Lund about blockchain and we talked about digital currencies, digital, and we observed and we were talking about things are happening faster. So what's happening on digital, it's a speed game across the board with currency, there's no clearing, it's digital, it moves instantly. So his banking side, that's his thesis, but here your customers are challenged with looking down the barrel and being scared and going, damn, this is going to be fast. What if I screw this up? I mean, this is kind of how I see it happening. Like it's accelerated in all aspects. And this is where I think, in terms of the business that we're in, how we're different, and you kind of raised the traditional agencies and stuff earlier, John. I think the difference for us is when you think about the world of advertising and companies driving their message out through shouting loudly and campaigns and building websites, actually, our perspective very much is that these, most organizations need to look at how they digitally reinvent, right? And so therefore the scale of change needed as they look to reinvent their businesses, the business models, the skill pools within the organization, how they're going to use data and insights to drive different experiences. You start to move to a very different level of change and transformation, right? And one where these technology platforms and becoming a platform business in these organizations, right, need a partner fundamentally who can help you scale and drive that change. Using data, using cloud, DevOps, agile design, all rolled into a highly accelerated process. That's hard. It is hard, but you think about it. You guys are doing it, though. Well, yeah, this is what we do for a living, right? This is what our clients are faced with right now. It's kind of like a Dickinson-like challenge, right? It's a tale of two cities. With all the emerging tech that we were talking about before, there's never been a better time to create new innovations, to be innovative. And some of the things that we're doing with VP was a great example of that. Some of the bigger things we're doing with some clients that are trying to reinvent their organization around a renewed purpose. But at the same time, there's never been a bigger threat to existing companies in terms of there's never been more opportunity to be disrupted. So between these two poles of never been a better time to be in business, never been a tougher time to be disrupted, that's where our clients are operating. And this juxtaposition of core and new, where our clients who mostly have been in business for more than a few years, they have a core business that they need to grow and optimize while they also need to expand to the new. And they can do one or the other, they have to do both at the same time. And you know, the customers I talk to in the industry around this area, really look down, they look at three choices. Go for it, that's scary. You need a partner to do that, you guys are there for that. Don't do anything, but you're head in the sand. Or three, create blockers and fan stuff. So you're seeing kind of, you kind of walk in, you kind of figure out who's doing what. You see the blockers, there's all these excuses. No, well, we got this other, and then the head in that, well, we should be there. They don't do anything, they're not moving and then people will move. I mean, that's the reality right now. You know, we just published this research, a C-suite study. So we interviewed 12,000 C-suite executives, over 2,500 CEOs. And the title of the study is The Incumbent Strike Back. And that's what we're seeing now. So we're not seeing folks kind of sitting or putting their head in the sand. They're looking at their legacy business and the competitive advantage they have because of all the knowledge and incumbent advantage that they have and now applying that. Well, Paul and Matt, we don't have enough time to go into the impact of blockchain and cryptocurrencies and the initial coin offering's impact to the token economics of how your business will change, but we'll do that another time. Fantastic. Thanks for joining theCUBE. I'm John Furrier, here live in Las Vegas for IBM Think 2018. A lot of great conversations here on theCUBE. Number one, live tech coverage, extracting the signal of noise. We'll be back with more after this short break.