All right, next up as you can probably see behind me, email automation for e-commerce with Wendy Pierre. Wendy is a studious and dedicated e-commerce and digital marketing professional that develops and implements digital marketing strategies for organizations, ensuring their messages, products, and services reach all the right targets. Let's give it up for Wendy. I receive about 10 to 12 emails a day from different brands like Michael Corr, Pandora, Darkers, Tiffany and Co. And I like receiving these emails because it gives me the opportunity to spy on my competitors because I work for a legendary jewelry brand. So I always want to know what other people are doing. And some of my favorite emails I get from these companies are the ones that are really personalized. And it seems like somebody took their time to write the email, but they really didn't because I already know what's going on behind closed doors, right? So one of the favorite ones I get all the time is the birthday emails. I always like to see how creative they are, the subject lines, the design, right? And these people know a lot about me because I'm just giving them information all the time because I want to know how creative they can be. So the thing about email automation is collecting a lot of data, right? And I'll go over that, all these things today, so you guys have a better idea what it is, right? So email, let's start with email. Email creates, you can send promotions. It builds brand loyalty. It creates brand awareness, right? Which every brand needs, right? So let me tell you guys what email automation is. Okay, email automation is the best way for you guys, the brands who engage email messages, you know, with their customers at the right time with the right action, right? So we want to know when the right time to send an email and we want to know what action the customer has taken on our website or with the brand so we can know when to hit them. For example, when I receive birthday emails, these brands know it's my birthday already. Maybe I've told it to them through a product I selected, a form that I filled out, a pop-up I filled out, right? So they already know this stuff, so they want to come back and retarget my inbox so I could buy more, okay? So what email automation is not? Email automation is not a replacement of your current email marketing strategy or system, right? So when it's not looking to replace what you're doing, it's just looking to add value to it, okay? So let's talk about what actions are. Some people call them actions, triggers. So if, for example, a trigger, I gave you an example, birthday is a trigger. So if it's your birthday, we know this information, the brand knows it. They're going to prepare a really custom or personalized email such as they'll say happy birthday, Wendy. We've noticed you've been a lawyer customer for past, you know, this many years, and here's maybe a 25% coupon, and here's, in the past, you've bought this stuff, right? We could show what I've bought before, depending on what kind of business it is, or products that are very similar to what I've purchased before. So it's a very personalized, it's for this person, right? So that's very different from an email campaign that could be very generic, right? And people love personalization. People get excited when you receive something that was made especially for them, right? Even if it was made by a computer, right? So we're going to talk about some of what I call email series that we can automate and personalize, okay? One is card abandonment, right? Which is very important. I go on the website, I browse and I look, I put it in my cart, but somebody calls me on a phone and I completely forget about my order, right? So what we're going to do, we're going to take that data, because by the time, hopefully we already have the email, we know what the product is, and they have a really high commitment intent to buy, right? So we're going to hit them with a couple of emails. So we may send one within two hours of them putting the product in the cart, right? And it'll just say, hey, you forgot your product, complete your purchase, right? And then we may hit them in the next six to nine hours saying, oh, we know you're busy, but don't forget to buy this, right? And then if we want to really get a little bit more aggressive, we might go 12, 24. Some people go a little bit further than that, but the further you go, the less likely they'll convert. So if you go to the 12 in the 24 hours, what you can do is hit them with a coupon and say, hey, we know you really wanted to buy this because you put it in your cart. Here's the 25% coupon, complete your purchase, right? Browse abandonment, very same thing. Someone's browsing to the website, meaning you already have the email, so you're tracking every page, every product they see. And if whichever product they stay on the longest, we'll send an email after like 12 hours and say, hey, you're looking at this. You want to buy it, right? Here's a coupon maybe to finish it. So there's the customer went back. So it's a customer that may have a bad experience with the brand or just bought a long time ago. We want to bring them back and say, hey, don't forget about us.  So a new customer, thank you. So we want to also thank the customers for joining the brand because winning customers, it's a lot of work, right? So we want to make them feel special so they can know that we're there for them, right? So product reviews and cross-sell. So if the customer buys this product, obviously you wanted to buy it, we want to know their experience. Not only for us, so we can market to them. So the rest of the world can know how awesome your brand and product is, right? So keep that in mind. We also want to do that. So, okay, so just customers that always come back, right? So sometimes brands forget about the customers that are loyal to them that constantly, constantly buy from them. We need to make those customers also feel special, right? So welcome, sirs. We want to tell customers, hey, welcome to the brand. We're here to help you. We're awesome. And we want you to have an awesome experience, right? So those are some of the actions or triggers that we want to set up for our customers, right? So on average, email automation can generate about 70% of the revenues that have just been sitting from customers who want to purchase, but hasn't, okay? Let's talk about how to maximize. Can you guys see everything? It's big, right? Okay. We'll work with it. Okay. All right, we'll start here. Okay. How to maximize email automation. Collect everything. Collect as much data about your customers as you possibly can. A brand that I follow that I think does a really good job with this is pandora.  Do you prefer gold or silver? White gold or yellow gold, right? So they want to know everything. So do the same thing. Collect as much data as the customers will allow you to take, right? With that, you could create different groups, right? Segmentation. So different groups. So if you are a company that, the t-shirts, and you have one customer that only buys white t-shirts, so you put them in the white T-shirt category, you won't target them for black, brown, or red t-shirts, because they don't buy that, right? So segmentation is very important. Like, if you sell, for example, I used to work for a company that sell tires, right? What we did was we segmented people that drive certain cars, right? So we know this person drives a Honda Civic, right? Because they go on our website, they select tires for Honda Civic, so we track them with an e-mail, and we only send Information about cool Honda Civic that will fit on the Honda Civic, right? And we have the year of the car, right? So it's very important. The next thing, which is very important, is A.B. testing. We want to know, A.B. testing is just an experiment with your e-mails. You create a campaign or an e-mail flow, and you have the same type of e-mail. You make some changes with two different variables. And we want to test all the time to see which one converts better, right? Because not everybody likes the same message, subject line, images, content. It might be the font. So we really want to get as much data as possible, okay? Here are some tools that you guys can use just to get a better idea. So the pop-ups will allow you to do different things. So if someone's exiting your website or someone just came on there For the first time, you can set up these pop-ups just to collect data, right? So e-mails, bird days, zip codes, anything you want to collect, collect. But don't make a long form for the first time, right? So because that could create fatigue, and they're like, No, I'm not filling this out, right? So what you should do is collect e-mail and stages. So first time they come, just get a name and e-mail, right? So that way you already have a point of contact. And what you can do is start sending promotional e-mails to them. And once, whenever they buy something, you already have an e-mail now. You have an address, right? You have credit card, and you have so on and so forth, right? So the second one is just e-mail service providers that focus on e-commerce And e-mail automation, right? I don't have a preference. Whatever works with what you're trying to do will work, right? So... And that says, any questions? Any questions in the back? Huh? Auto responders, which one I use? Well, for work, I use a company called Bluecore. It's an enterprise level auto responder. So any of those I put up will work for you if you're doing e-commerce. Well, you can put in any of those e-mails providers that I put up. It depends, because a lot of the e-mail service providers Will charge you sometime based on the size of your e-mail list. So the larger your e-mail list is, the more it's going to cost you. Right, but if you already have information to segment, you can, yeah. You can upload it, and you can start segmenting. Yeah, any other questions? So, okay, can you repeat the question again? Sure. Okay, and maybe testing what really makes a difference. Well, yeah, my experience offers make a really big difference, Because they'll open the e-mail, they may not click, right? So your open rates may be really up, but your conversion rates may be down. So offers very important image. Subject line is another one from my experience, I see, which is important. It has to be really catchy, so they could want to open the e-mail. Does that answer your question? Yeah. Okay, so your question is what other forms of messaging is starting to be really popular? We are testing Messenger, Facebook Messenger. It seems to have a very high open rate, but again, people have to opt in. Once they opt in, most people open that, yeah. Any of the companies I've seen, yeah. I haven't seen it. For me, we use a third-party company to do that. How complicated I would want my segmentations to be. Yeah, you can. Sometimes a customer may be in different or multiple groups or segments, right? So it's up to you and what you're trying to accomplish, really. So if you don't want it to be too crazy, keep it small. But if you want to get really down to the data, you could expand as large as you want. Or as large as your provider have the ability to do it. Yeah. Well, are emails starting to get better with more personalized, nice design? It really depends on your audience, honestly. It depends the group of people, what product it is, and what's the goal of the e-mail. So it varies. Not all e-mail fits the same crowd. Yeah. One more question. You can do any of them, landing page, Hello Bar, OptinMonster, all of them are great platforms to capture e-mails.  Yeah.


What's up everybody Jason for Jasper's case breaks calm We just sold out impeccable basketball Pikachu number six with his last round of number block That includes the Knicks Cavs Nuggets Thunder and Kings and again guys you guys get a random number from 0 39 And as an example you'll get all teams From above if the first number is a three first number next to the dash on the left side of the dash so first number on the serial number dash so again as an example if you hit a Knicks card either one of these five teams here and it's your number two forty three out of two ninety nine And you have block three that'll go to you thirteen out of ninety nine three out of twenty five forty three forty nine ninety three out of ninety nine So on number three block would get that card our redemption cards go to spot zero and of course if there is any unnumbered cards Like in the last break we will randomize to the group of customers in this randomizer here. So good luck Let's roll the dice Got ourselves a four and a four eight the hard way. Good luck one two three four five six seven eight David bigger than a David Nader. All right eight times One two three four five six seven eight six done a seven David Baker with six Oliver Sorora with eight David Baker with five Andrew and in our redemption really seems to be ours Anthony you have spot one any one of ones really seems to be ours Sean with three David Adler with four Steve with nine Andrew with two and David Adler with seven So there you go guys that was the randomizing video. So now in a separate video guys We will start the break and Good luck to everybody in this randomizer and in the break itself


So my name is Wei Yuan, as mentioned, I'm from Rocker Dan Vicky and arguably I'm going to say probably this could go very well or very bad because Trigger Number 3, I'm not sure what your memories are of Trigger Number 3 back in let's say high school or secondary school. So yeah, Trigger Number 3 incest and what did I learn in implementing? What is our motivation in doing this in the first place? Okay, so behind every solution there's some problem that we face. So this was my problem, designers come down and tell us please do this animation in one of our web applications. So just to be clear, this is already deployed, we have a solution, currently it's in one of our applications called Sumpi. Okay, so before I go into our actual approach, let me just talk about a few approaches that we eliminated, that we do not use for solving this problem. So one of the most easiest things to do, you know, we want to do an animation like this, create a gif, load it in a web page. But what's the problem? You can see, very big size, 7.5 kilobytes. It's not exactly scalable, you load this in a web application, let's say you have 10 animations you want to load, essentially it's 1 megabyte. You have mobile users in your site, you're not being generous to them.  So not exactly a good solution. Okay, how about using something that's more elegant? So some of you might have heard of this thing called Lotet Files. So it's this library that's created, or series of libraries created by Airbnb where you can create a JSON file that has this animation information encoded in. And what you do is you load this library within your web application, load this JSON file and essentially you can render the entire animation out. Okay, so it's quite useful because it not only has a JavaScript library, it also has this Android Client Library as well as some iOS library. And it means that your designers can just do the work once and share it across all three different clients. Okay. And the good thing is this, for a JSON file, I found out that when we transform this to a JSON file, it was just 2 kilobytes. So as compared to previous, the previous solution of a GIF is around 98 kilobytes. You know, you see, it's clearly night and day difference. Okay. But there's another problem here. You know, again, I'm going to talk about scaling because previously we talked about if you're going to use a multitude of images or GIFs for loading, in our case here, we're trying to solve the problem for only one single animation. And you can see over here, loading the minified library is around 58 kilobytes. So you add that to your JSON, that's 60 kilobytes, somewhere around the same price that you pay for loading a GIF. So not exactly the price we want to pay if I just want to load one single animation. Okay. So on to the actual solution, you know, what we exactly did in drawing that animation in CSS.  And the total price we paid was only 1.4 kilobytes. Not bad. Okay. But it's not as smooth sailing. We end up with this situation first. Okay. And the issue is because the height of the hexagon is not equivalent to the site of a hexagon. So one of my key problems when I first implemented this solution was that I start off with a square. So you know for a square, you have four sites, height is equivalent to width. But then you change it to six sites, shit, that's not the same anymore. So you have to do something about this. And there's a few solutions you can do to sort of resolve this. You know, maybe you can do some form of computation or guess and check. Guess and check until you get the finer, the right length for let's say this sites over here.  But you know, we're all engineers here. You know, we want to automate the process of getting this length, you know, without having to do this entire manual process.  Can you make it like 5% bigger? And then, you know, we have four hexagons that I need to draw. You know, we do the whole process again. It's like, it's horrible. So, so how do you automate it? Okay, one of the earlier things that we look at is, okay, if you want to create some sort of computation function, right? Why not use something like SES? Okay, you can create functions, put in some input and generate some output for that. So, the input itself would be the height of hexagon. And we can assume that, you know, there will be some logic, some formula that you put in there to get the the site of a hexagon. Okay, and so into the more mathematical part. So, you have a hexagon. You break it down, you can see there's a right-angled triangle. So, low hand behold. Trigger number 3. Ya, you can start with something about that. So, I'm not sure if anyone is familiar with this thing. So, I guess, I'm not sure if this is a Singapore thing. But you have our math teachers usually drilling us with this thing called Tuakaso. Which is essentially a representation of the tangent, cosine and sine functions. But I'm not going to jump into the math itself. I'm not a math teacher. I probably wouldn't do a good job doing this. But the general outline of this whole thing is that essentially you can use the tangent formula to get the final answer. Because what happens is that by manipulating the tangent formula, you'll get this formula over here which is computing the length of O using the tangent of 30 degree which is the adjacent angle over here which we know. And also multiplying with the side A which is, again, this is just half of the height over here. So, we have all the properties that we need to create this function. And O itself is essentially the output you just multiply by 2. You should get the final solution that we want. Okay. But actually it turns out that there's another interesting thing here which is to implement tangent, you can actually implement you need to implement the sine function as well as the cosine function in order to compute that. And to implement cosine, you actually have to implement the sine function. So it turns out instead of implementing just tangent, you have to implement all three functions. But here's the thing. You're using functions. So why not implement a bit of use an engineering principle? Code reuse. So implement a sine function first. Then use the sine function to create a cosine function. And then use both of these functions to create a tangent function. Okay. So, more math. Oh. This slice in the middle it's not easy to see. Oh, darn it. Let me make this a little bit higher. There's some minus like symbols and all that. Ah, okay. Much better. Okay. The idea is that okay. So this is for those who are not familiar with this, this is called the Taylor series expansion. I'm not sure how to explain this probably because I'm probably not like have the expertise to explain this. The idea is that you just have this formula. You have to submit it from zero to infinity where you get this formula over here. Once you submit to infinity, you should get the final solution for whatever input that you put in for the sine function. Okay. So in breaking this down into a formula, you can look at breaking down this problem into more smaller bite-size portion. For example, you have this factorial over here. Can we create a factorial function? You have this x cubed x to the power of five. We can create some form of power function for that as well. Okay. So, okay. Creating a factorial function is very simple. Just create a loop iterate on the values all the way until some terminating value. Okay. And then you'll get the value that you want.  So the idea is that essentially I could just compute the value of five factorial from three factorial you know from a previous iteration by just taking the value of three factorial multiply by four and five. And essentially we made the function be able to accept prior values. So by doing this we reduce the runtime from n square down to n. Okay. And you can do the same for power as well. And yeah again sign function. So it's kind of long. It's kind of small as well. But essentially the idea is that the main logic is within line to the nine thirty seven I'll share this code later. So don't worry about this. But basically the main logic of this algorithm over here is to represent this function this formula over here iterating multiple times and submitting all the values together. There's also a lot of things on top but is basic optimization on assumptions you can make on the sign function. For example sign of zero has a value whole number value of zero sign of ninety degrees has a whole value return value of one. So you can just make those assumptions and return right away if your input correspond to that value. And yeah so another thing to note here is that I have this loop over here. Just not mention the formula is supposed to you're supposed to sum it up to infinity. Of course if you're writing a script we can't really like iterated infinite times. So I have this variable over here sign iteration is actually the value that we have today is 10. So what we found out was that if you sum this up to the 10th iteration the 11th iteration is essentially a value that is 10 to the power of negative 18 or 19 percent of a deviation from the final answer. So unless if you have a monitor that's huge enough to actually see the error right or rather the small difference right is essentially a very good approximation you know to the the final answer that you want. Okay. So we're done with a sign as mentioned code we use just use the sign function very simple for sign implementation and tangent yes so we are done so finally we get to this point okay I'm just going to yep so essentially yep being imagine to recreate the animation that we want at Nali in CSS okay so almost if we come to this point you might be thinking okay this should be the end of my thought but truth be told it's actually there's still one more problem okay so to be honest with all of you I when I was creating this demonstration or this presentation I wanted to challenge myself you know we create all the functions that I wrote in the code base of Soompi before but of course you know as an engineer in my company I can't just copy and paste the code out so I will rewrite a lot of things and when I was rewriting it I actually made some mistakes with my sign function you know implementation of this sign function there was some bugs in there so I debug it I fixed it but then something occurred in my mind I was thinking about you know if errors can occur in your functions or mix-ins for your SAS code you know why don't we treat it the same way as you know our front-end JavaScript code or back-end code as well you know why don't we do things like unit test crazy okay so turns out the internet is a very interesting place you search it up you can find a lot of interesting things and one of these things is this library called true it's created by this organization what they promise is you can write your test in SAS and report it with test runners like mocha so I went ahead I did it write factorial test over here you can see I'm making a session for some factorial function calculating 10 factorial and comparing again some final value okay and so yeah it turns out it worked you can see over here this is the from the client basically running the test itself I'm able to get like all the success or failures of each of this test results I can so this one I'm actually using Jess as my test runner what you can do is you need a shim file that you can include within your project to integrate this true library along with a test runner Jess okay okay so yeah what's the lessons that I learned from this just to be very clear with all of your my message that I'm trying to drive today is not to ask y'all to get and implement your own trigonometry functions please all do that there's libraries out there there's like some articles out there that probably did it better than me at the point I'm trying to drive over here is by looking into implementing something using sess creating functions or mixins taking this logic in resolve elevate CSS from a style sheet language into something that's closer to a programming language and by doing that you can actually start applying engineering principles on top of it you know one thing that we talked about code we use you know using a factorial function using the implementation in the sine function then the cosine then the tangent and then another lesson that I sort take away from that is the you need testing itself you know sort of quality control you don't think about things like quality control on your CSS because it's something that you visualize it's something that you know it's UIUX you know you have to visualize and see if you works out but in cases where you are writing functions or mixins this are logic so this are things that you need to guard against like in the future if someone writes in some new logic it should still work according to the initial specifications you put in in the past so yep those are the lessons and basically I've reached the end of this so as Paging mentioned we are hiring and looking for people so if you are looking for any of this positions you can go email her for a few more seconds okay we have to see sikap 1 more if I interested in the code examples or some of the like the just project that I mentioned earlier on like I have a project that I put on GitHub I can take a look at that from the medium article that I have over here so yep that's the end of this so hello oh no thank you thank you


Hello! NJRoot22.com here again with a little cheap wine reviews and this week it's an interesting rare kind of review. I wonder if you can figure out how to say that. I'm not using a good camera I just want to remind you. This is called... you might want to say baica or baesia or baica. I looked online I mean I was right when I called it baica baica baica. I'll put a little clip in from a real Spanish person so you can see baica. This is a Spanish wine that the other wine drinker in our house came home the other day raving about it. Oh they have it at buy right somewhere in Jersey somewhere I think north of 22 and it's a $40 bottle of wine it was $19 and then it was half price it was $10 and it's become the hit wine of the week here. I'll do a little... here's the commercial from from the baica vineyards in Spain you take a look at it it's a minute long okay now we're back from that commercial let me let me take a sip mmm that wasn't a very good my next sip I'll take a better sip anyway as I've said in the past the wine industry is bizarre because it's all about reputation and and and the information you get before you even drink it I I opened this bottle up and I tasted it without reading anything about it I did the reading afterward I think it's okay tasting and this is this is 6.5 ounce serving number two mixed with eight ounces of water and whatever water-melt comes from the ice that's how I drink the wine so I get four glasses per bottle just pretty much almost like every other person drinks but I water it down so I can drink a lot of it but I'm gonna taste it right now I hate doing this I honest the guy everybody's taste is subjective but I'm gonna taste a little bit I've had the bottle open for about an hour or so so it's breathing all this other stupid crap they teach you but I'll take a sip no that wasn't like a bad reaction that was just me I wasn't ready for the strong full I'm not used to full strength wine oh my god anyway this does have a tart beginning they want to call I call it tart other people call it let me read the review this is from wine enthusiast magazine I printed it out this is old school no computer going on here except for the camera and the editing and the clips I include in the music and the graphics also the garbage that you need to make a video these days but here these reviews it's a two sentence there are three sentence review the Baica 2015 barricado barricado barricado organic monastrel jumella was it do me I don't know who cares I can spell it anyway here's their quote intense aromas inky leathery black fruits announced a full saturated palate that's bolstered by tartaric acidity who speaks like that intense aromas ink I've never eaten ink and I've never eaten leather and I guess leather is is referring to the texture of it doesn't taste like leather doesn't fit I've eaten my belt before it doesn't taste like a belt me why do we have to think about it you know what I guess it's okay you know it doesn't burn my throat it's it's not it's not hobo wine I've had hobo wine but I guess they all breathe but I don't drink it full straight the other wine drinker in the house likes it a lot big fan because but anyway I did a quick this wine spectator magazine you're not gonna read it because I'm using a substandard 10 year old DSLR and and it's nowhere as good that Sony I mentioned last week was amazing it was like broadcast quality 4k and all that other stuff it was just I would like to get it if anybody wants to donate because I can't afford it right now anybody wants to donate I mean maybe I should get a patreon account or some PayPal account so people can donate to this channel it would be nice but this it scored 90 points whatever that means somebody named it gave it a number and they said price $38 you're not gonna be able to see that it says 38 bucks and the receipt from Bottle King this was in Chatham, New Jersey calls the bike a barricado barricado jumila jumila it said so the $40 price that they said in the store was just like marketing it says regular price $24.99 and it's on sale for $10.98 a quick internet search just so you know did it pretty much came up almost exclusive buy right so I think buy right has has the the dibs on this and like every winery and God knows the pipe the same bottle of wine with different labels and it could be it could be that there's only two bottles of wine in the world and they just put different freaking bottles and maybe put drop of something in it to make it taste slightly different imagine that racket that people would be so angry they'd start bootlegging stuff at home and just make drinking like rubbing alcohol because how these people get their own the corner of the market I don't know it makes me anyway the finished the finish this review here the next sentence is plum blackberry raw oak raw oak and salty flavors are chocolatey on finish me I can't ever imagine ever speaking like this it's grapes there's no plums there's no blackberries maybe the oak from the barrel salt and chocolate drink through 2019 what does that mean like one bottle is going to last it for the next year or that by it goes bad in 2019 amounts in the expiration date on it anyway it's a 14% which is good and by the way it's not a $10 bottle it's 1098 per bottle which is it's right on that cusp of being in the cheap wine reviews but because it was so heavily discounted I'm including it as like a sort of a special review and I thought it was gonna have this like like like award-winning taste this crazy this crazy wow it's wine it's wine I mean I'm gonna take another massive sip here let's let's try it you know frankly it's inoffensive doesn't taste bad but I think I get a better off factor from some of the cheaper wines so like the like the 599 Explorer door I think is actually more refreshing from a practical standpoint I don't sit there and analyze every sip of wine I take I don't pair it with anything I just drink it and try to enjoy it and in case you're new to this review series we we we like good value we like a decent alcohol contents we want to get a nice buzz we drink two bottles to test and I rate how I feel in the morning or during the day next day like I've had wines that were similarly priced and similarly potent in alcohol content were actually felt really awful the next day so I guess my way of reviewing isn't this this this imaginary flavor you have in your mind it's it's how I've actually physically really feel there's no putting an an adjective on how I feel I mean I suppose I could I could come up with a no a new review system I felt like a like a rotten log on the side of the highway after a three days in the hot sun with a couple slugs on my on my leg I mean I mean can I be as creative with rating the hangover can the hangovers have as many different descriptors inky and leathery black fruits what's a black fruit in the last black fruit I have was rotten I mean geez Louise we had something in the fridge there it was it took on a new identity I mean I this I find fascinating and the number of people the limited number of people that are kind of like poking fun at it and and and sort of you know it's a little bit of a mockery that how at this industry and I've said this in my previous reviews that it's like some sort of pecking water this is societal pecking water where people you know they schmooze and they and they say nice things about each other and obviously gifts are exchanged in return and people get free stuff and and they create this like almost private walled industry where ordinary people like me who have a completely different way of enjoying a beverage I don't have to enjoy your way or like I'm drinking with ice you how many people I've met in my life in ordinary life not wine professionals but just friends or acquaintances or other party goers at a party we've been to where they look at me when I drink my wine like I'm a substandard human being and that to me is a bunch of crap because I do what I want and just because you follow the rules and you've been sucked along into this mystery tour of what a real what wine is about I mean I think it's all contrived invented and and and completely fabricated just for the benefit of a few and I mean call me a conspiracy theorist but again the wine is subjective I can go on and on I'm I've already gone like 11 minutes on the first segment this is me another half-hour review I don't give a crap I mean this is me stream of thought and this is real this is this is more people should should have this mindset now it maybe in the end I will say that this $11 plus tax almost $12 bottle of wine that was subjectively once priced at $25 or subjectively once priced at $38 according to this wine enthusiast no wine through this means I like just BSing about wine I'm not BSing about anything here God knows I might feel like a million dollars no I might feel hey I might feel like complete fecal stuff I don't try not to curse on this channel because go flaggy or something but I'll take another step and this is again six and a half ounces of wine eight ounces of water and the rest ice and that's how I enjoy my wine it's I drink fast I have a huge huge throat volume I can handle a lot of traffic I can drink like five gallons of water a day I seriously I have well that was a big giant gulp of raw oak that's easy I mean I'll come back halfway through the second bottle this bottle hasn't been tapped yet or corked and I'm gonna have another I'm only halfway done with bottle number one again I'm not really there's nothing impressing me here in fact watered down I think some of the cheaper wines are better they have more they have more lingering effects this I almost feel like I drank um even the even the what do you call it the straight-on wasn't wasn't all that great again I can't emphasize enough the subjectiveness of a wine versus and the need to even have this this flavor in your mouth I want to know how I feel tomorrow what kind of buzz am I happy by the way I just want to real quick side note we're going to getting into 13 minutes here oh I perked the side note is that I've noticed that there's different kind of buzzes from different kinds of alcohol and next week next Monday I'm gonna do a special review on spike seltzers you need to hear this it's it's it's you're never gonna hear a review like this before and it's gonna it's gonna completely blow away what everybody else says about it it's unique and one-of-a-kind maybe five people have heard it and they were only bystanders in the store when I expressed this sick feeling you get when you drink a seltzer spiked seltzers but anyway I lost my train of thought we're gonna come back for another take after maybe another bottle I'm gonna consume one two three four more glasses of this maybe what time is it now I God knows it's like midnight I think it's like midnight I'll probably be back like 1 or 1 30 or so so that's it I hope you enjoy my rambling and it makes sense because none of this other crap makes sense the goal is to find like as close to a $5 bottle as possible for like a few months or close to a year and stick with it that's why I like to explore a door 599 a bottle and I'm mad that the Rex Goliath free range red got ruined by going from 13.5 to 13% that's it I ramble a lot but and I'm not editing anything if you know if you don't like what I have to say maybe I should do a live stream and then we can have some fun fun discussions but I'll be back in okay njroot22.com back at 1 a.m. this is the next glass glass one of this bias by whatever can't figure out how to pronounce it by car so this is the greatest thing about filming why you're drinking because you can't really control your behavior and that you can try but it will never work because like the truth will always come out and this is what I love about it the truth always comes out whether you're like inebriated or you're like slurring your words or whatever it may be alcohol is such a truth teller you know it's like like people always tell their deepest secrets when they're when they're drinking oh man I'm bummed about this oh I did I did this nefarious thing or I risk secretly like this person like there's no boundaries when you when you drink like obviously here like I have the ability to edit my video and I've never actually said anything even on an unedited or a cut piece of video that I really didn't want to say because I'm strong like that I'm never going to just say oh yeah wow I dot dot dot fill in the blank I'm not like that and and two bottles of shit wine it doesn't really yeah yeah ready it's time for uh I don't know we're like 20 minutes into this video I want to see if it's refreshing it's it's uninspired I get better from uh from other uh other wines this baica baica who the hell knows what it's called baica which is called baica we only like the new um what was that rap group from the 90s uh nwo no who who what's it whatever I have one and a half glasses to go I'm gonna finish the two bottles and I'm gonna go to sleep and tomorrow morning I'm going to report on how I feel and I'm very today I have to tell you I was extremely prolifically in tune with with how how to drink this I didn't I drank an entire glass like like a half glass and another half glass sample full strength and I drank like eight or 10 ounces of water right afterward just just to make sure that I didn't like I taint the review sample this is like like a lab sample you know I don't know when you think about it a bottle or two of wine is what what is it I mean are you trying to have an experience experience or you just want to have like a like a like a like a like a physical transformation what what do you want when you buy or think about a bottle of wine I don't know I mean my guess is that most people just want to get a freaking buzz but yet society has transformed them into thinking oh let's bring a bottle of wine da da da it it brings like a like a bottle of sophistication into their endeavor whether it's a freaking cocktail party card game art gallery the wine is for a buzz don't be so freaking like lame about it and deny it you're not bringing it because you're sophisticated you're bringing it because you want to have a buzz and I think that most people just because this alcohol was invented somehow god knows I haven't even like even dug into like the whole history of of alcohol and like where it came from and how many cavemen did it like our history before the printing press is a little bit sketchy you know what I mean like you have like hieroglyphics and crap and in various parts of the world but but I think some sort of like this connection from society has always played a role like whenever someone discovered some sort of like uh like mind-altering plant or drug or whatever like drug don't get me sorry about drugs drugs are drugs are bad like the actual chemically altered drugs I mean like alcohol is a drug in its own sense let's do another sip let's see if it tastes good no no something about this this once $40 bottle of wine it doesn't give me the I'm going to finish this this glass and pour myself one more I'm gonna kick kick the second bottle and then go to sleep hey this is the next day after this uh bayica wine I drank two bottles of last night I'm a little rough around the edges but I have to say I guess you can you can say that it it passed the test if I feel like any worse later or something hits me like a brick I'll mention it in the in the comment or whatever but I think it passed the test but I'm not I don't think I'm going to buy it again I'm going to stick to my cheaper stuff all right


In this module we will talk about again about medium sterilization, but actually in this module we will talk about the calculation of the holding time at constant temperature. As we have seen in our previous module that the calculation of the del factors during the heating cycles and the cooling cycles. So, the overall del factors can be calculated by the previous equation as we have deal and discuss in our previous modules that the overall del factors include the del factor of holding time, heating time and the cooling time. So, if we want to calculate the del factor of the holding time, so then the del factors which is overall del factors minus the del factor of the heating and the minus of the del factor of the cooling. So, if we take in previous example as we have calculated that the when we are dealing with the basilless stereothermophilus, the overall del factor of basilless stereothermophilus is 32.2 and if it is taken that the heating del factor is 9.8 and then the cooling factor the del factor 10.1, so then the holding factor can easily be calculated. So, by this equation, so 32.2 minus 9.8 minus 10.1, so the answer will be the 12.3. So, this will be the del factor of the holding time, so as we know that the del factor is equal to k t and from the data of the D endophor and Humphrey in 1961 the specific death rate of basilless stereothermophilus spores at 121 degree Celsius is 2.54 per minute, then by using this equation, so the t is equal to del factor divided by the specific death rate. So, the time is equal to as we have calculated in our previous slide that 12.3 is and divided by 2.54 which is the specific death rate, then the answer is 4.84 minute, so this is the time that need for the holding time. So, if the contribution made by the heating and the cooling part of the cycle were ignored, then the holding time would be given by this equation. So, the t and overall del factor divided by k, so as we know that overall del factor is 32. that, so that by this equation we can easily calculate the total holding time of the sterilization. So, in this case when we calculate by the example of basilless stereothermophilus the answer is 12.68 minute. So, when we consider the contribution made by the sterilization process by the heating and the cooling part of the cycle, a considerable reduction is exposure achieved. So, when we calculate the holding time just based upon that equation which we already discussed that t is equal to d delta over k, then we can calculate the holding time as well as the other factors in this sterilization mode.


Hey everyone, we got to talk about something a little serious today because I want to protect all of you.   I want to make sure that as we head into essentially what I'm sort of calling prime giveaway season, that we do not have to deal with the disappointment of hundreds, maybe even thousands of people getting scammed right here on YouTube. Because frankly it's not my fault, but I feel like with a certain event coming up called Prime Gaming Fest, that this is going to be more prevalent than ever. Now this is an issue we've talked about on YouTube before, but I'm going to tell you what you can do to actually help us out today and help out people in the future and help out everyone on this platform because for those who don't know, YouTube isn't really ran by people. I mean there is, there's Susan Wojcicki who is the CEO, and there are actual developers and customer support people that you, after several conversations, can actually get a hold of someone and not talk to a bot. But the whole of YouTube is actually ran by, well, artificial intelligence. And if you don't know what artificial intelligence is, I don't know what year you're living in here. A number of movies out there with the robots taking over, but essentially the entirety of YouTube is ran by an algorithm that's ever evolving based on the way people interact with YouTube. This is what determines the videos get views and a whole bunch of other stuff. But what also helps, and this is just dealing with, you know, the scam in this case that we're going to get to in a moment, is if you guys perform these certain actions over and over and over again, what it's going to do is teach the algorithm that comments and things like this are not actual people and thus get YouTube's algorithm and their AI to actually do something about it. Now what are we talking about? Of course we're talking about the comments that pop up on my channel and many others saying that you've won something. They will respond to your comment and, you know, dozens of others, sometimes hundreds of other comments on a particular video. And they will say, congratulations, you have won. Please contact us on Telegram or WhatsApp and then, you know, if you do go through and actually contact them on Telegram and WhatsApp because by the way, they pretend to be, you know, the same YouTuber that, you know, posted the video or the pretend to be related more popular YouTubers, MrBeast, RG85 is dealing with this almost on every single video. His channel is really getting hit hard. We've had it happen on our channel a number of times as well. And I just saw a comment yesterday doing the same thing. And it gets to a point that's really frustrating because when people actually get a hold of these accounts, they'll tell them they won.  We've done cash giveaways before.  And for a channel like mine, it kind of sounds believable because we do giveaways all the time. And because of this, some people buy into it and they're like, oh, we just need to just need shipping information, right? We just need not only your shipping details, but we need you to pay for shipping. And, you know, in the past, I've talked about how I've considered making people that say, I don't know, win a $500 PlayStation 5, I buy it locally, that I have to ship overseas. And, you know, I've talked about having them pay for shipping before, which might lead people to believe that, hey, we should be expected to pay for shipping, especially if I'm from the UK. Yeah, I got to pay for shipping to get that PS5 over here because it's too expensive.   And there really isn't a whole lot. You can do about it. Now, I do obviously say, hey, use PayPal or some other means where you get a little bit of protection against fraud. But the bottom line is, yeah, this is going to be a problem. And we have a massive giveaway event coming up a month from now. I mean, we're not that far away. It's literally happening like the second week of June. You know, on the 12th, we have the Express Bethesda press conference. We'll be doing giveaways around that event. And there's so much craziness happening for Prime Gaming Fest that it's going to become prime time for people to get scammed basically from now until then, especially as we start talking more and more about the stuff that we're going to be giving away because we have a large number of items that we're going to be giving away. 99% of them haven't been announced. And because of that, it's going to lead to more and more of these scams happening. And the biggest fear I have is actually what happened or almost happened to someone over at RGT's channel, the expert of video about this today, which ironically just provided more support to what I was already planning to do today.   And he said, well, I talked to my mom. She said, it's a scam. And somehow the grandma got involved. And yeah, obviously in this case, you know, the grandma realized it was a scam and nothing, nothing happened. But the person went as far as to be like, hey, you know, I swear upon God that this is real. And obviously, you know, the child, you know, maybe being from a religious family was like, man, I really like your morals and stuff like that. It's it was a really sad story because this is just someone that didn't actually get scammed, but almost did because of a child and really believing this WhatsApp. And obviously, children are going to be more susceptible. But unfortunately, this is going to keep happening. And it doesn't seem to matter how many YouTubers draw attention to it. So I actually, instead of just saying, hey, this is happening. Watch out. Don't fall for it. I instead want to implore my community, whether it's on my channel or watching others to take action. And what's that action? Because by the way, I've banned WhatsApp and various alternative names of it on my channel. I've also banned various alternatives of Telegram. And unfortunately, they still happen. And they somehow find a way around these ban evasion. So it doesn't really seem to matter. And obviously, you know, I ban the accounts when I see them. But before I ban them, it's actually more important than me banning accounts because I don't think the YouTube algorithm cares if you ban accounts.  The algorithm doesn't care about that. But what they do care about are reports. I have seen this myself. If someone gets reported enough, the algorithm will catch on and start to get rid of similar saying things like that. So instead of me running around banning all these accounts, I'm going to implore my community to actually use the report function on YouTube for every comment on YouTube, whether you're on a phone, whether you're at a computer, it doesn't really matter. There is a report feature. Now, sometimes depending on what you're on, it'll give you different report options like when I'm on my desktop and I hit report. I could select different reasons I'm reporting this comment. It could be for spam, which is often what the one I select in this case. Obviously, when we have someone pop up in our in our live streams, that that's that's doing one of those over 18 spams, you know, I report that as sexual content or something like that. But reporting is a functionality we all have. And reporting does train the YouTube algorithm, which is completely run by artificial intelligence to start to recognize what's legitimate comments versus what is spam. And the more of this stuff that we report, the more and more it's going to be caught and the more and more the algorithm is eventually going to figure out, hey, these are not real people. So what can we do to stop this simple report the comments as spam as much as possible, just requesting that the YouTuber starts banning the accounts will not solve the problem. As this is a literal spam issue that's all across YouTube and has been really prevalent over the last year. And as we have a massive giveaway event coming up, I am more worried than ever that a lot of you and maybe even brand new viewers, children in particular, become as susceptible to being scammed. We could talk about how my giveaways are done. Oh, even that I have a virus leave giveaway at the Center for Internet, we could talk about all of that. But none of that really matters, because it doesn't matter how much I bring up, how my giveaways are done. New susceptible viewers are likely to be scammed, especially when they know we're giving away hundreds of items and thousands of dollars worth of stuff in various ways from live streams to giveaway links. People are going to be like, oh, this is just another way Nintendo Prime is giving something away. Oh, it won't be surprising to us if he was giving away a $500 PlayStation 5 and sent something to me in the comments section. Like, it won't be shocking to a lot of people because of the frequency. So this is the time from now through the rest of time. Anytime you see these comments on any video, be it mine or anyone else's on YouTube, please report them. That is the only way we as a community can bring a stop to this. Because I don't want to see any more people get scammed. I don't want to hear stories.  And they didn't even talk to me, it wasn't me. Then they found an alternative way to contact me, my email that's publicly available. And yeah, I had to explain to them that it wasn't me, which of course they didn't believe. They thought I was just scamming them, which I mean, I didn't know what to say. It's one of those, this person truly believed they were talking to me, truly believed I scammed them out of hundreds of dollars. And it's like, but that's not how I do giveaways. And I have a publicly, my giveaways are publicly tracked. And you can tell that this, I don't tell people to contact me on WhatsApp and Telegram. Obviously my goal here is I just don't want anyone to get scammed. And I want us to help make YouTube a better place for everyone. There's no one size fits all solution to this. And I feel like it's gonna be a problem we're gonna be dealing with for a long time. But hopefully through interactions of the community of YouTube at whole, and I really hope other creators really push this as well. We gotta take advantage of the given tools YouTube has. Speaking of the given tools YouTube has, they have added a new rate feature to live stream. So who knows, we have a podcast tonight with some fairly big topics we're gonna be talking about. Sony might be buying Square Enix. Hey, that's a big deal. We got to talk about that on the podcast tonight. Along with many, many other things. So hopefully I'll see all you guys there. Anyways, I am Nathaniel of the Dance from Nintendo Prime. I probably have at least another video for you guys today. I am working on gathering up a bunch of Nintendo news. But this is what you have until then. So see you guys soon. Bye.