In this episode, you'll learn which opportunities open up for you as a service design professional when you start designing with the planet in mind. Here's the guest for this episode. Let the show begin. Hi, I'm Kat and this is The Service Design Show, Episode 142. Hi, I'm Mark and welcome back to The Service Design Show. On this show, we explore what's beneath the service of service design, what are the hidden things that make a difference between success and failure, all to help you design services that have a positive impact on people, business and planet. Our guest in this episode is Kat Drew. Kat is currently the Chief Design Officer at the UK Design Council and in this episode, we're going to talk about one of the biggest, if not the biggest design challenge we're currently facing as a society and that's the global climate crisis. Somehow, designing with the planet in mind has been more quickly adopted by other design disciplines. Service design seems to be lagging behind a little bit. So in this episode, we're going to talk about the responsibility you have as a service design professional to actually do that, to actually design solutions that put the planet at the heart and how to do that. Kat shares some very encouraging examples of services that have been designed this way, but we'll also discuss the two big roadblocks that we need to overcome in order to get quicker and more wider adoption of this approach. So if you stick around till the end of this conversation, you'll know exactly what we mean when we talk about designing for planet, which opportunities it brings for you as a service design professional and which tools and frameworks there already are that you can start using in your own practice today. If you enjoy conversations like this that help you to grow as a service design professional, know that we bring a new episode every week or so here on the channel. So if you'd like to stay updated, make sure you click that subscribe button and that bell icon to get a notification when a new video comes out. So that about wraps it up for the introduction. Now it's time to jump into the conversation with Kat Drew. Welcome to the show Kat. Thank you for having me here. Awesome to have you on. Finally we managed to schedule this chat and I'm really happy that we did because we're going to address a topic which you've been sort of promoting and advocating for a while now and I haven't heard it being raised too often in the service design community. So I think we're going to introduce something which is really valuable and new, but before we dive into that for the people who haven't googled you yet, Kat, could you give a short introduction of who you are and what you do these days? Sure. So I'm Kat Drew. I'm the Chief Design Officer at the UK Design Council and my role there is to first of all champion design for planet which I'll be talking about and to bring together design practice from across design disciplines from architecture to service design to product design to think about new ways that we can design for planet and then to create the right policy conditions to make it easier for designers to do that. Awesome. I'd love to know a bit more about your background but we'll get to that in a second. We have a 60 second question fire round rapid question fire round. I've got five questions for you to get to know you a little bit better and your task is to answer these questions as quickly as possible. Are you ready? Yeah. All right. What's always in your fridge, Kat? Oat milk at the moment. All right. Good enough. Which book or books are you reading, if any? I am reading one of the last Booker Prize books. My sister has bought me all of the Booker Prize books since 1961 for my birthday and I'm on one of the last three. Okay. What was your first job? Oh, my first job was in a sweet shop when I was 13 years old in my primary school village. And what did you want to become when you were a kid? When I was little, my first job I wanted to be. I wanted to be a lawyer. Hmm. And you somehow ended up in the design space. Yeah. I actually wanted to be a solicitor but I said I wanted to solicit and my parents told me that that was not something that I really wanted to do. Maybe that was good career advice. Now, the final question is do you remember the very first time you actually got in touch with service design? I don't remember the first exact time because I kind of fell into it, which is a bit of my background. But the first time I realised that service design might be important was when I was working with the police and realised that actually the experience of trying to get in cold with the police to be able to report crimes online was just really, really difficult and we needed to improve the service. I had no idea that there was a whole profession out there that could help the police to do that. Yeah, a lot of people roll and somehow stumble upon service design. It seems to be like the common way people get exposed to this field. Thank you for this. I'm hopefully shared some things that aren't yet on Google and now people know a little bit more about who you are. Yeah, before we dive into design for Planet because that's going to be our main topic for today, design council. For the people who aren't in the UK and aren't that familiar with the work of the design council, could you sort of share a little bit more about that as well? Sure. So design council is the national strategic advisor for design in the UK. The council has been around since 1944 actually. So we were set up by Winston Churchill's government just before the end of the Second World War with the express kind of aim of rebuilding the post-war economy through raising the standards of good design. And at the time, good design really meant the design of products and manufactured things so that people could buy them and that could restart the post-war economy. And since then, design council has always been championing the value of good design. So that's our core role, but has done it in many different ways. So in the past, we've done big exhibitions all over the world showing the best British design. We worked with the late Prince of Wales to his Royal Highness, Prince of Wales, to create the longest standing design prize ever. We have more recently done more design programmes, really pioneering the use of design in the public sector, for example, giving rise to, in the UK at least, a market for service designers to work with local governments. And now, as I'll come to talk about, our mission is design for planets. That's really helpful. At least I didn't have all the background. I know the design council by name for many years as a very respected and credible authority. I don't think we have something similar here in the Netherlands, not yet at least. Now you mentioned that you're the chief design officer at the design council. What does that role mean within the grander scheme of what the design council is doing? So at the moment, we're doing three things. So we're championing the value of design through kind of our advocacy work and policy influencing. We are providing design skills to designers and also non designers so everyone can know how to design really well. And then we run big design programmes with big institutions in the UK to really transform society. Now as chief design officer, my role is to kind of bring together what our design practice should be, our frameworks, our tools, our methods, making sure that we're using best practice, but also that we're learning from all the designers out there who are doing cutting-edge work and bringing that together and opening it out. So that's the first thing I do, which is around our design practice. And then the second thing I do is make sure that we've got the right enabling conditions for designers to do their best work. So probably because of my background, as a policymaker as well as a designer, there's a small but great number of those people, I also am working a lot with government to think about the right investment, education, standards policy to make sure that there are the right conditions so that designers can design for planets and social outcomes as well as economic growth. How does someone become a chief design officer at the design council? So I mean, there's been amazing chief design officers in the past. I feel very kind of honoured to be in this position. I think, you know, a chief design officer is often someone who has got a handle on design practice but can also work strategically. So helping the organisation as a whole think about how to design itself in order to achieve the best outcomes. You know, as I said, my background started in government, nothing to do with design at all. And then I was lucky enough to be in a position to be one of the co-founders of the government's policy lab. Actually with an amazing woman called Dr Andrea Siadmok who was the previous chief design officer at design council who came over. So together we developed that idea with Beatrice Andrews. And then I guess I wanted to also then get into service design to my left government and joined Us Creates which is an amazing service design agency which has since become FutureGov and then become TPX Impact. So really doing service design in local governments on the front line. And I guess the reason I joined design council is because I was really interested in being able to work more systemically. So as well as doing the design work in kind of on the front line as it were, I wanted to also think about how you influence the wider system. So coming back to design council and working with governments is a kind of halfway home. And speaking about the wider system, there isn't almost anything wider than our planet. And that's I think the mission that you're on right now. You mentioned design for planet a few times already. Design for planet, how would you summarize it? What is design for planet from your perspective? What is design for planet? So designers have got this huge, huge, huge opportunity. I mean designers shape the world kind of pretty much everything around us is designed in some way or another. Some things are designed really well and are good for the planet and lots of things, many things are not designed well and are actually making the climate crisis worse. And arguably, you know, design has been very good at getting people to buy lots and lots of things that they probably don't need and is probably part of the reason that we've got ourselves into this mess. So design for planet really recognizes the amazing skills, talent, creativity that designers have and wants to support and galvanize designers to design with the planet as a priority. And so in the UK, where the UK Design Council, there's 1.69 million people working in the design economy. So 1.3 million of those are designers, professional designers. And then there's all the people who work in design firms to make all of that work happen, people working in finance and legal and marketing and so on. And our kind of primary audience, I suppose, is to support that community to really design with the interests of the planet at its heart. Now, obviously that also means working with businesses, public sector and communities who commission designers because actually, you know, you need to be commissioned to design in the right way as well as being able to kind of have the skills to do it. So that's the kind of the overall mission. And I suppose what kind of dawned on me in the middle of last year as we were putting this kind of mission together is, wow, I've got an amazing design job as Chief Design Officer here. My users, I guess, are not a group of patients or a group of people who are accessing employment support or so on. They are the 1.69 million designers. And our job at Design Council is to, I suppose, provide a sort of service or a kind of enabling conditions infrastructure to support them to do their best work. So yeah, it's huge. And we need to do an awful lot of segmentation and all the good stuff that you would do in a kind of service design project to think about how we best support them. Awesome. Super interesting. And I love to know more about that. But I'm also curious like this is a mission that the Design Council is on. But if you look at your personal agenda and personal objectives, how does it relate to what drives you as a professional? How has your journey around design for Planet evolved? Well, I mean, I imagine it might be similar to lots of other service designers. So I'd say, out of the design practices that I'm most at home with, my MA was in graphic design because I was very interested in how you could open up complex policy information to make it easier for citizens to be able to co-design policy with governments. And graphic design is a key part of service design. And then also going into service design. So these two things are kind of where my background sat. And I was always very interested in the more social aspects of things, so homelessness, health and wellbeing, less aware and less interested, I would say, from a professional level in the environment, in biodiversity and so on. And I think kind of my journey, therefore, is kind of very, very similar to a lot of journeys that many of us have been on in the last kind of five, 10 years about realising how how much of a crisis we're in, you know, the climate crisis, forget about, not forget about COVID and I'm not trying to underplay all the things, but you know, it is the biggest crisis that we're in and we have to start thinking about it and acting quickly with a sense of urgency. And designers can do that, you know, designers are brilliant at acting, cutting through the complexity and starting to act. So, but I would also say that kind of my background in service design and government has always been about thinking much more systemically about an issue. And the climate crisis is really, really one of those issues where you have to think completely systemically. It's not just about net zero at all. You know, if we have no bees on this planet, you can get to net zero, but unless you have biodiversity as well, we're still going to be in a big problem. And then of course, there's so much of the climate crisis, which is actually a social justice issue, you know, the people who are least responsible for the climate crisis, people living in the global south are the ones who are bearing the brunt of Western consumerist patterns of extraction and consumerist behaviour. So, so actually, you know, it is a social issue at all. And we're just coming at it from a kind of environmental lens. Now, it seems like a lot of disciplines, fields, expertise need to be involved in, in thinking and acting around this issue. I'm curious how much activity have you seen from the design service design community in particular about this? How, how, how, how does it relate to other design disciplines? Yeah. Yeah. So it's, so it's really interesting, isn't it? And so I think, you know, my view would be that every single designer has got a big role to play. And designers should not be working in their silos. Actually, it's a holistic problem and we need fashion designers, graphic designers, product designers, systemic designers, architects, service designers, all of us to make it work. So kind of traditionally, you know, in the past, I suppose designing around kind of climate and sustainability has quite often focused on the more technical side of things. So what materials to use? What are the best kind of low carbon construction materials? What are the best kind of alternatives to plastic or kind of more durable plastics so you can kind of reuse them? So all of these are very kind of technical, kind of almost engineering, material science type side of design. And that's often somewhere that service designers don't really work in.  You can have all the technical kind of solutions in the world. And in fact, we've got, you know, we have got a fair few of them. But unless people adopt them, you know, that's not going to be particularly useful in service design in the way that it makes things easy and smooth and attractive to use is the way that we're going to get a massive behavioural shift. If you think about, I was just looking at the government's 10 point plan the other day about the areas that are going to make the biggest difference to net zero, which is obviously their particular focus, you know, transport green transport, whether it's jet zero or active travel locally, a switch to renewable energies, getting people to take care of the natural environment. All of these things, there are technical solutions for them, technical designs, but actually we need service designers to make all these things into experiences that are joyous for people and inclusive so that everyone can be part of it. And how much adoption are you seeing? And how much awareness are you seeing in from the service design community? So definitely a growing awareness. And I would say that when we talk about the 1.69 million design community, we say we're supporting and galvanising because actually there are people from across all designers, including service designers who have been doing this for ages. So a couple of names come to mind, Ben Rees and from Livework, Claire Brass, you know, Nat Hunter. All of these are people who've been working in the kind of product service design space for a long time. Sarah Drummond, who founded Snook, has been, who's now at the Loch Lomond and Trussec National Park, has been doing amazing work. I think they're just hiring a service designer up at the park to really take a service design approach to creating amazing visitor experiences so that people can really enjoy the nature of the park in Scotland. So, and I know that there is also developed by Lucy Stewart, Ness Wright and Emily Tello from a combination of Snook and NTPX Impact, a design service and design and climate service design community. So there are kind of voluntary communities growing around climate, but I think, you know, service designers still probably are less aware than other design professions about how to design the planet. I can imagine, like you mentioned, that design disciplines that are occupied with very tangible and physical objects, the relationship to the carbon footprint and our consumption patterns are very direct and very obvious. With services, it's maybe less obvious, so you already mentioned a few names and some examples, but I'm curious, what are some encouraging service examples where you feel that are designed from a planet perspective in a good way? Yeah. So, I mean, there are lots and they are growing and, you know, part of our role at the Design Council is to kind of spread and communicate them. So when we think about, when I kind of try and chunk down how design broadly can support the design of the planet, there's three areas and I've got some examples for each. So the three areas are designing kind of adaptable and resilient places with communities, designing for a circular economy and regenerating natural resources and learning from Mother Nature, the best designer in the world, and also making things easy and attractive for people of all types to live sustainably. So taking those one by one, in terms of resilience and adaptable places, you know, LEAP is a really good example in Exeter of a design agency that is supporting active travel. So they are thinking about wayfinding and how to make all the green travel that's available in the city centre really accessible, really easy to navigate. And I'm sure in the Netherlands, there are lots and lots of examples as well of really, really good services around kind of bike use and making sure that people can drop their bike off really easily at Amsterdam Central Station and kind of and find it again. So services around kind of transport are really good examples, but also increasingly services which help people connect with nature. So I mentioned the Loch Lomond and Trossacks National Park, but just up the road, I can almost see it from my house. There are, there is the wonderful Warthamstow wetlands. And so wetlands are these amazing places where nature is actually providing us a service, because it is providing kind of natural flood defence for us. It's also creating amazing biodiversity and giving us a place to to kind of walk and relax and is good for mental health. But because those places are so nice, actually people want to go there. So there's really good economic services there, whether they're tourist attractions, places to get married and designing services around that is obviously really, really good. So that's a bit about kind of adaptable and resilient places. In terms of circular economy, so a circular economy can only really happen if you've got services around it. So, you know, it stops the product becoming this kind of or being this linear static thing and actually encourages flow of resources into it and then also out from it. So you need a service to kind of collect the material that has been used in the product and, and, and, you know, put it on its journey to turn into something else. So some examples of that are Colleybox, which is a really nice, well product, but with a service around it, it's London's first reusable takeaway box. And it's been created by the amazing Jo Lang, who is a force of nature. And so it's a kind of reusable, durable takeaway box with a barcode on it, which means the service allows people to take away and use it and then deposit it back so it can be cleaned and put back into the system. So a really easy digital service to go along with it. And then, you know, there's a massive within the fashion world who are doing amazing stuff around kind of circular design and reuse. Depop is obviously a massive online store for kind of Gen Z where, you know, is a whole service about kind of reusing your clothes and selling them on and making sure there's really good marketplace for that. And then finally, things that make it easy and attractive to live sustainably. I mean, the shift to renewable energy is one that we all have to go on. In the UK, we've got an amazing organization called Octopus Energy who create, you know, who are leading a transition to heat pumps. But also, I mean, their design of their digital interface, the emails you get showing how much energy has been saved, is just so well designed. It is a joy to use. And designers, service designers are brilliant at making things lovely experiences, or docomony, which is a credit card, which gives you a carbon limit as well as a credit limit. So shows you kind of how, where your spending is going for the environment. So these are really good examples of where service design is being used for Planet. Yeah. And we'll try to add as many links to these examples as possible in the show notes, because I think it's good to see service designers championing these practices and showing best practices or role models, maybe, that we can live up to. Now, it's really encouraging that there are already so many examples. And I'm sure you have many more. But if we, if we look at the broader adoption, like this isn't, you wouldn't be doing this if it was already on the agenda of all of the designers in the service design space. So apparently there are still some roadblocks, challenges we need to take away to have massive adoption. Did you share your thoughts about these challenges and roadblocks? Yeah, so we did a kind of a quick and dirty survey just before Christmas to survey the design sector to understand what are their skills, capability and motivation to design for Planet. And those who are interested in behavioral theory can see that there's a behavioral there's a behavioral theory tucked in there called combi. So anyway, we surveyed kind of designers and we surveyed designers who were coming to our design for Planet festival. So it was a bit biased because we knew that they were going to be interested in design for Planet. So we found that 79% of them said yes, they were mostly or mainly motivated to design for Planet, which you know, we'd expect and is probably not quite representative of everyone. But even among those and this is the whole of the design profession, 22% said that they did not know how to design for Planet and 41% said that they did not have the opportunity to. So if you imagine that you would survey a group of people who are less motivated to design for Planet, those two numbers are going to go up. But what's also really interesting about that is when we looked kind of closer when we dissected it by different design professions, there are some quite big variations. So professions like architecture, landscape, architecture and urban planning had much higher understanding and opportunity to design for Planet. And you can imagine landscape architecture, I mean, you're working with the natural environments and biodiversity every day, that's what your kind of job is. Urban planning, you know, they have recognised that carbon construction contributes 40% to the UK's carbon emissions. So these are sectors that have already kind of, you know, woken up to it to some extent, although they're not all there, but the UK Green Building Council in particular has been doing a fantastic job. So there's those, but service design is kind of, it was much less, it's kind of similar motivated, but much had much less understanding and much less opportunity. And as I say, I think it's probably because service designers in the commercial world have mostly been asked to make things easier and quicker and less frictionless to buy and consume and use. And in the public sector world, it has mostly focused on social issues like homelessness, like education, like health, and less about kind of access to nature or energy and so on. So all of that's changing, but and that's just my kind of hypothesis, why? So in order to address both of those things, both the skills gap and the, and the opportunity, we're doing a couple of things at Design Council and we're just starting on our journey. So, you know, way more to do. But in terms of skills, we're going to be creating a skills and design for planet skills and innovation hub, which will be the place to go to learn about design for planets. And we're not doing this all on our own because there's amazing resources all out there already. So we're kind of collecting it together, but doing some of that translation work for where some of it can be quite academic or kind of technical or specific trying to translate it into a language that is more accessible. We're creating more events and learning spaces where people can come together. So last November, we put on alongside COP Design for Planet Festival, which was, I just felt like this amazing little space in between two COVID, COVID waves where people could get together. So we had 120 people up at V&A Dundee, which is the UK's only UNESCO city of design. And then we had 6,000 people join us online, which was amazing, amazing. And these were people from all over the world as well, so not just the UK. And what people said during that festival was, as well as toolkits and resources and so on, that's all great. But what we really need is spaces to connect and safe spaces where we can share our learning with each other and what doesn't work. And what we don't know, actually, we don't want to do that in front of a client, but we want to do that within the design community. So we'll be putting on more events and learning spaces. And then the final thing that we obviously have to do is address that 41% don't have the opportunity to because clients aren't commissioning them. So this is not just something that Design Council has to do, I mean, this is the whole world changing, you know, government investments and regulation about getting all sorts of businesses to design, to create services that are good for the environment. But in terms of what we can do is we can raise awareness among clients, potential clients, businesses, public sector commissioners of the need of the importance of putting design into the brief. And we've just put out a short kind of 90 second film that would encourage all designers to play to their clients at the start of a design project, which just have the Design Council red logo on it, and it kind of gives permission to designers to bring up the conversation with clients. But the other thing we need to do is create the right policies in place. So alongside Design Planet, we're doing something called the design economy, which is our kind of every three years also groundbreaking piece of research into the state of the UK design economy, into what value it creates, and then create a number of policy recommendations to increase that value. And we'll be making kind of suggestions about how Design Planet is built into planning policy. So when architects and urban planners are asked to, well, hopefully retrofit and not build a new building, but they're doing it with Planet considerations right at the start, or we'll be working with the standards British Standards Institute to help them think about product standards and making sure that those are all really environmentally sustainable. And we're thinking about how you increase the visibility of the entire cost of a product to include how it is disposed of and making sure that we do that in a way that is inclusive and doesn't just make things hugely more expensive so that only rich people can afford them. So these are just some of the things that we'll be doing with government policy. That's a lot to unpack there. And what I'm hearing is like, of course, there needs to be a demand from the people hiring designers to actually work on this. And for some clients, some organizations will see like the commercial benefits of doing this. Others will need like a more gentle push from government policies to actually start adopting this, I guess. And the other thing is educating designers and service designers on ways to actually incorporate this into their practice into doing this. Now, let's say that you're lucky enough that you're a service designer who has found a client who is at least open to listening to the story, but you haven't done any projects that actively are incorporating design for planet. What would you do in such a situation? Like, what would be their first steps to actually get this to create momentum and get this going? Yeah. So the first thing that I would do is probably look at our systemic design framework, which is our kind of evolution of the double diamonds, which many service designers will know and love or hate. But this is, you know, Design Council's world famous design process, which I think has 600 million kind of hits across the world. So the systemic design framework is taking that as a starting point and really evolving it so it can address more kind of systemic and complex challenges like the climate crisis. And the framework is made up of different bits. It has a set of principles at the beginning. It has a set of characteristics that are important to have within the team to design systemically. And then it also has a kind of a set of processes and questions and tools and methods. And what I would do is I would look at the principles to start and have a conversation with the client around the principles and I'll run through them because there's only six. So being people and planet centered, being inclusive and welcoming difference, zooming in and zooming out, being able to see the bigger picture, collaborating and connecting, testing and growing ideas, and finally being regenerative and circular. So these are six principles that would act as a really, really good starting point with a client right at the beginning of the project. So that's the first thing that I would do. And then as you get into or before you get into the project, I would really, you know, have planet at the center of the brief and really have that kind of as a consideration, but always be looking kind of bigger, I suppose, looking at the wider impact. So I was thinking just before I came on this, what are the things that service designers need to know about design for planet? And I wouldn't say that service designers have to become technical experts in sustainability or knowing, you know, all the kind of ins and outs of particularly which materials to use. I think service designers need to have an overall mindset and way of thinking which looks at the bigger picture, which unpacks and helps the client see the wider consequences of that work. Like what is the supply chain? What are the conditions of people who are producing elements in the supply chain? Do we actually really want to be kind of getting people to, you know, increase the consumption of this product if it's been bad, you know, if it's bad for the environment? So I'd say it's kind of more of those questioning, you know, showing the wider system and then supporting the client to kind of consider the environmental consequences. It sounds to me like you really need to find the right clients. And this can be like also a very competitive advantage from a service design perspective that if you, I don't know, specialize or position yourself as somebody who is aware and designing with the planet in mind, you'll probably attract, you'll hopefully attract the right kinds of clients because I can see already like a big struggle trying to convince organizations who aren't maybe yet ready for this or have different priorities and maybe that struggle isn't worth it. Like it's maybe better to put yourself out there. Yeah. I don't know. I mean, I think there's a wider thing and this isn't for service designers to necessarily kind of have to tackle by themselves. There are wider things within business.  And actually, if they don't start thinking about it, they will get left behind. I mean, that is the language that that's the messages that are coming out of, you know, the Bank of England business leaders like in the UK, the CBI is on the one hand, businesses absolutely need to think about their scope one and two emissions and making sure that operations and net zero. But actually, if they can get ahead of the game and actually being being creating products and services that are inclusive and good for the environment, then actually that's going to be a big market. So I think actually, you know, it's a strategic opportunity for businesses.  I think there's a certain amount of kind of lack of confidence, worry, concern. So, you know, this is the role of the service design and not just designing the service, but almost being a coach to the clients and helping them through this. And service designers are pretty adept at knowing how far they can push things, you know, when you're working in a systemic way, you always kind of work on two tracks, one which is doing something to make something better for the here and now and to win trust and goodwill and all the rest of it so that you can then open up the bigger questions. So, I mean, I wouldn't kind of say absolutely no, no to working with clients who are not kind of a thousand percent sustainable because actually part of the service design job, I think, is to probably help the client go on that journey. Yeah. Yeah. And we've been doing that with the from the perspective of user centered, human centered. So we should know a little bit about how to do that. It might sound like a daunting task to actually add a new element to that, while many clients maybe aren't even ready yet to think about human centered. But somebody has to do it. And I think the design community is in a very good position to actually push this forward. Now, you mentioned something briefly about asking the right questions, having the right mindset. What's the thing that we're currently missing or that would help us to ask those? But which questions aren't we asking that we should be asking? I mean, I think it's one of those really, really deep reframing questions. So kind of, is this going back to basics? Like, is this the right product to be creating in the first place? Or going back to like, why are we doing this? What's the overall outcome? So, if it's to help people get around the city quicker, then there's lots of different ways of doing that, which are kind of more sustainable than kind of pushing a certain product or service. So I think kind of always getting the client to really be able to articulate the kind of the overall outcome, which then opens up the space for different kind of ways of getting there. And I think also really being open minded and asking everyone to consider the wider impacts of what is happening, wider impacts both in a negative way. So what are the kind of bad unintended consequences of the thing we're producing, but also the wider positive benefits. So to go back to the wetlands example again, which a friend and colleague, Teo Adebowale, shared with me, she's an amazing designer who's been helping with the Salford wetlands. That project started off as a, we need to put in a flood defence and, you know, usually the traditional and technical answer would be a concrete flood defence. But kind of Teo's approach was to work with the local community. So this is something that service designers would absolutely do, work with the local community to understand their needs and what wider benefits could be achieved. And so through putting in a kind of wetlands rather than a concrete flood defence, it also met the wider benefits of the community of providing somewhere to go, to relax, to run, to walk, to be out with nature. So I think that if you can kind of ask these bigger questions, both about why we're doing something in the first place and also about the consequences and benefits, it helps the client see the wider possibilities. What's emerging for me from this conversation is the word responsibility and taking responsibility maybe beyond your narrow influence. Is that something that you've been hearing as well? Yeah, for sure. And with that responsibility comes a kind of, you know, opportunities for collaboration. And this again is something that businesses are going to have to go on a bit of a journey on probably. So the Ellen MacArthur Foundation, who've been doing loads of work to kind of put circular design out there and really create a market for it within businesses, they're doing some interesting work to think about how companies need to work together in a circular way. Because actually if the waste of one product can be the ingredient for someone else and you're reusing things, actually that's an opportunity for companies to be responsible together and to collaborate and not compete. So I think responsibility definitely. And I think the other thing is that designers, you know, designers don't have unions. There's no kind of legal representation for them. And so they often feel, you know, quite conflicted and not very confident about kind of standing up to a client. And so that's the other bit of work, I think we need to do at Design Council is to help them give confidence and permission to kind of ask some of these questions at the beginning to help everyone be responsible. Now, if we design for Planet, I don't know how long has it been on the agenda of the Design Council publicly? So we launched it on the 23rd of September. Okay, so, you know, it's quite recent. Now, let's, and I'm sure you have some thoughts and ideas and hopes and dreams about this. If we fast forward to three, five years, what do you hope will have changed? Well, we just had our strategy planning session. There we go. This is good timing. You should be able to drum design. So, you know, in three years, we expect to see a significant increase in the level of understanding and opportunity among designers to be designing for Planet. We will have a global skills and innovation hub that the wider, you know, the wider design community can also access and will be sharing latest frameworks and practice and bringing designers of all sorts together in what will now be an annual Design for Planet Festival. And we'll have done some really transformational projects, programmes of work with some kind of sectors that could be quite traditional. So, you know, the energy sector or kind of retail or some of these sectors where, you know, businesses are not saying, yes, we have to change and be responsible. You know, our job to make that market is to go out and work with some really pioneering leaders in those sectors to show what is possible and that those businesses actually, when they design for Planet, can make profits so that that opens up the market for other businesses and designers to follow. I'll follow up with that on that in a few years. Next to all the resources and projects that you've already mentioned, which again, we'll try to link in the show notes. Are there any other recommended resources that you can recommend for people who want to dig deeper into this topic? Yeah, well, I'm going to give you a bit of a heads up. So, we've got a new website being launched before the end of March, which will start to bring together all of these resources. But I would just give a quick shout out to the Climate Framework, which has been put together by Mina Hussman, which is an amazing resource for people working in the built environment and services on need to work in the built environment as well, which just brings together a load of research and evidence about what works in that space. I mean, Ellen MacArthur Circular Design Hub is a great look. But two things coming up, Design Council, I just mentioned, is we have an amazing community of 450 Design Council experts from all sorts of different design backgrounds and across the country. And we bring them together on a monthly basis so that they can share their collective intelligence about what works in particular areas of design for planets. So we've done three so far on inclusive and sustainable transport, on design for agriculture, for sustainable agriculture, and food, and one on designing places with nature. And all of those write-ups are on our Medium blog. So do do check those out, some really, really good. Our Design for Planet Festival site, designforplanet.org is still open. People can register and access all of the amazing talks and workshops that we had there. So those are all open for people and just an incredible resource. And then finally, we have just started a really exciting program of work called The Design for Planet Fellows, where we've brought together nine designers from very different backgrounds from AI and tech, service, product, fashion, architecture, engineering, film. And their job is to use their kind of collective intelligence and all their networks into their different fields to bring together a new set of practice around design for planet. So we'll be publishing reports and data visualizations of that every month from now till September. Awesome. Sounds cool. A lot of resources. People, anybody who wants to can already start doing this. There is no excuse to delay or procrastinate on this. So get sort of heading towards the end of our conversation. I'm curious, if somebody remembers just one thing from this conversation, what do you hope it is? Design Shapes the World has got an awful lot of power and with that comes responsibility. So that responsibility for designers is please put Planet at the center of the brief and look at our 92nd film that will help you have that conversation with your clients. Awesome. Thank you. Thank you for coming on. Thank you for addressing this topic. I hope that we'll be hearing a lot more about it in the coming months, years, and that we'll have some people inspiring service designers here on the show, maybe who are actually putting this ideology attitude into practice. So we'll have some more role models. So thanks again, Kat, for coming on and sharing this. My pleasure. Thank you so much. I really hope you enjoyed this conversation with Kat and got something useful out of it. If you want to check out some of the resources, they're all down below in the show notes. And while you're there, make sure to leave a comment on this episode. Thanks again for watching and I'll catch you very soon in the next video.


How's it going everyone Caleb here with late in sports cards next tonight? We got Patrick T with one twenty twenty one origins football first off the line hobby box Good luck here Patrick. I'm sure first off the line sticker So we got as you can tell I have not opened a load of origins. Yeah There's a pop open. I don't know. I got it open I think you owe us a slide I got it Let's do it. Thank you very much. Do appreciate the order here Patrick Yeah, like I said, we do have some really nice stuff here in the uh, personal skew tonight really solid Okay That's gonna be going number to 17 and ryan tannahill number to the jersey number And a number to 17 josh pauler Hey, thanks pib appreciate it. Thanks for stopping in Tredavious white bass Origins collio herbert's That's Sean's favorite soda pib Yeah It's gonna be trevor lorenz patch. Nice two of 49 The jumbo trevor lorenz patch Here you go Uh, tutu atwell patch autograph for the rams to 99 You go nice tutu Wow, how about another trevor lorenz this time? It's gonna be the purple ink On-card autograph to 17 FOTL parallel boom Wow Big one patrick tee Yeah, that's a stunning looking card With the purple auto guys that is purple That's awesome 10 of 17 Congrats patrick Yeah, absolutely awesome personal there. Yeah, you can probably go 55. Yep Wow awesome. Hey, man. We'll have that magged up and right out to you. Thank you so much patrick Hope you did enjoy. I have a feeling you did. Yeah, we'll get it right out to you man. Thanks so much


Hi So this is new new design for the tablet. Yes, this is a new model So it's here nano molding a new metal solution You have 10.1 to 12.6 inch insole touch MediaTek CPU and uniswap CPU with the latest Android Yeah, and if you look around here So what you can talk about? The chipset is Uniswap and we also can do the middle tech We have many different applications to selections And it has a poker pin here to connect with the charger. Yes And you can connect a keyboard keyboard you have the keyboard here So it's turning to basically a laptop and here like this and is there a very good price for this kind of a Very good. How many tablets you sell the 13 years you sell many millions of tablets many many many millions So here we have a seven inch and here we have another seven inches eight You have a long experience to make tablets very stable Kids It's our private design and we have different animals You can see the bed Nice. We also have a deer Tiger and also the dog So you can make hundreds of thousands of tablets every month Yeah Right so many many tablets going all the way around Here's also different. Oh, this is similar to what you show me before In a much better price than the iPad but the price much better. Yeah, you cannot say how much lower no much lower Depends on the quantity right people need to order moq cool There you have it and if you do also do a laptop or no laptop Only the tablets


My name is Alicia Harris. I'm a health educator at University Health Services.  We try to put this very simply by saying that sex is something you do with someone, not to someone. One of the most emotionally difficult parts of my job is hearing survivors talk about their experiences and wanting to let them know that telling someone is a brave act and also wanting them to know that they can get the support that they want here on campus. I think that our students are legitimately concerned and have a lot of questions about who to report to, who's safe to tell about a sexual assault. I think that the University has a responsibility to promote healthy, respectful interactions within students to create an environment where everyone feels safe. One of the things that I love most about my job is that I am working toward a higher purpose. I'm building toward creating the kind of broad, far-reaching culture change that is ultimately needed to prevent sexual violence.


But the more sun activities we have, the more information flows into our consciousness. And that will absolutely, absolutely influence consciousness on this planet. Not only our own consciousness, but dogs, cats, elephants, reptiles.


Hello, and welcome to this session. This is Professor Farhad and this session we're going to be looking at IAS 40, which is investment property. This topic is covered in international accounting and you need to know something about it for the CPA exam. As always, I would like to remind you, my viewers, to connect with me on a professional level via LinkedIn. If you don't have a LinkedIn account, I strongly suggest you create one. It's very important for your professional image and network ability. If you haven't subscribed to my YouTube, please subscribe to my YouTube. YouTube is where I house all my lectures. I have over 1500 accounting, tax, and auditing lectures. If you like my lectures, please like them, share them, put them in playlists, let the world know about them. If you're benefiting from them, there's a good chance that other people might benefit as well. This is my Instagram account. I'm trying to grow my Instagram account. This is my Facebook handle on Gumroad. I do have some premium CPA material and this is my website. IAS 40, investment property. The first thing is what is an investment property because we kind of know what property is, property, plant and equipment, land, building, so on and so forth. But what is investment? What is the purpose of this property is for investment? What does that mean? It means we buy a property such as land or building. It's not in property what we mean here. It's not movable. In other words, you cannot move the land in the building to somewhere else like a vehicle. And the purpose for this is to either random, random and collect money, rental income, or you want to, you bought them for speculative purposes. What speculative purposes? It's you're looking for capital appreciation. You bought something for 100,000 and you're hoping it's going to grow to 125 and you will sell it. This is what speculation is. Or it could be both. You're going to collect the rent now. Once the price is right, you would sell it and recognize, realize your gain. Now we have to understand investment property are not property, plant, and equipment because the definition of property, plant, and equipment is they are actively used in operation. Actively used means you are using this building to produce the units, the items that you are producing. You are using this building to house your operation. Well, that's not investment property. Okay. Investment property, they have no depreciation. PPNE depreciation. We depreciate PPNE. PPNE follows IAS-16. Also, that building is not used for administrative purposes. What is administrative purposes?  Well, if that's the case, that's it's used in operation. Therefore, it follow IAS-16. Also investment property, it's not something that's held for sale like inventory. Unless you are in the business of buying and selling land. If you are in the business of buying and selling land, then the land will be considered inventory and that will follow IAS-2. Okay. So it's not any of those. This is what investment property is. It's either held for rental, capital, or both. Recognition is important. So the recognition is what is the initial recognition when we first initially recognize the asset and what happened after we recognize it in subsequent year. The initial recognition is pretty straightforward just like the initial recognition for any asset that you purchase such as inventory, a financial instrument, so on and so forth. Initially, it's recorded at that magic word cost just like IAS-16. There's no startup cost if you incur any startup costs and there's no operating loss in pre-stage before you rent that property. What happened to subsequent recognition? Subsequent recognition is basically year 2, year 3, so on and so forth. In subsequent recognition, you have two options just like IAS-16. You can have the cost model which is basically reported at cost IAS-16. Now here's what you have to know about the cost model. Although you're using the cost model, you still have to disclose the fair value in the footnotes. So you still have to find out what's your fair value. Disclose it in the footnotes. Two is the fair value model and notice I did not call it the revaluation model. It's called the fair value. Obviously we don't depreciate those assets. The fair value, what you need to know about it, changes in fair value is recognized in current income and this is important because many people or many students think since it's the fair value, its property, it goes into OCI. No, it doesn't go into the revaluation surplus of OCI. It doesn't go there. Any changes in investment property goes into current income on your income statement and you don't need an external appraisal. You just follow IFRS 13 for that for that model. If you are constructing, before we proceed, US GAAP generally requires the use of the cost model. So this is the difference between IFRS and US GAAP. If you are constructing an investment property, you would report it at cost during construction because it's not ready. Once it's completed, you're supposed to report it at fair value unless it's not possible. You don't know the fair value. There's one model with some exception. In other words, once you select the fair value or the cost for one item, you have to select it for all your items. Transfer and your recognition. Transfer is when you take an investment property and turn it into property, plant, and equipment, or the opposite taken a property, plant, and equipment, and turn it into an investment property. When does the transfer occur? The transfer occur when there is a change in use. Basically, you are using it for a purpose, now that you change the purpose. For example, you went from investment to property, plant, to property, plant, and equipment or inventory. So you had an investment property. You had a building.  It was considered investment property. Then what you do? You decided to start operation and use that warehouse to store your own goods. Well, guess what? That warehouse becomes property, plant, and equipment, or you decided now to buy and sell warehouses that becomes inventory. So when that happened, you have to determine the change of the value, the fair value at the date of change. So the date of change, you'll figure out the fair value and any gain or loss goes to the profit or loss, which goes on the income statement. So if you go from investment to property, plant, and equipment, any change in the fair value goes into the income statement. Or it could be the opposite. You're going from property, plant, and equipment. You were producing something where you are using this building to house your operation. Then you decided to move out and rent the building, turn it into an investment property. Now any gain goes into OCI if that's the case. You follow IIS-16 and any loss goes into expats following IIS-16.  You're going to start to buy and sell warehouses. Now it's going to be inventory. Gain or loss goes to the profit because now it's becoming inventory. Inventory is part of your operating income. The recognition occur under two circumstances. The recognition is when you take it out. De-recognizing means you're no longer recognizing something. When you dispose of it, when you sell it, when you exchange it, or you permanently would draw it from use with no further benefit. Basically you take it out and you're no longer using it. That's considered your recognition. You have to move it. When you take it out, when you remove the asset, you either have a gain or a loss. And the gain is computed by taking the proceeds, let's assume it's cash, minus the book value or the carrying value, carrying value or book value of that asset. You either have a gain or a loss and goes into the income statement. It goes into the income statement. Now the best way to illustrate this is to actually show you an actual example how this all worked. So let's take a look at Hong Kong and Shanghai Hotel Limited. We're going to look at their incomes, part of their income statement, part of their balance sheet. And under balance sheet notice they have property, plant and equipment that's following IAS-16 and they have investment property following IAS-40. So notice here, this is what we are looking at in this session, IAS-40. We look at IAS-16 in the prior session. And notice 32 out of 43 million of their assets is tied up, I believe this is billion, is tied up in investment property. And that's understandable because they're buying different hotels and those are rental property. So notice here, investment property from year to year is changing because it's reported most probably at fair value. It seems it's fluctuating. And notice here the increase in fair value is reported on the income statement, not an OCI on the balance sheet. Let's take a look at one more example to see how this all fits. Supposed that Hong Kong, Shanghai were to purchase an investment property for 10 million, Hong Kong dollar, year one, January 1st. That increase to an appraised value to 11 million by the end of the year. So when we buy the asset we increase investment, we reduce cash by 10 million. At the end of the year we revalue it, investment property went up by a million and we report the gain of a million and that gain goes into the income statement. And this is basically in a nutshell, IAS 40. If you have any questions about this topic, please email me. If you happen to visit my website for additional lectures, please consider donating. Good luck and study hard for your CPA.


What's up guys, welcome to a new video. So in this one, we're going to be looking at why people actually buy on Facebook and how to pick the right products that will actually sell. There's too many people out there right now just picking completely random products on AliExpress and then wasting hundreds of pounds on Facebook ads and not seeing any results. When in reality, when it comes to picking products, there is a logic and a method behind doing so to make sure that you pick the right ones. And that's what we're gonna be looking at in this video today. Before we jump into it then, if you do enjoy the video, please do make sure you hit that like button. Please do make sure you subscribe and as always, I do read every single comment. So if there's a question you guys wanna ask me, just simply post it down below and I will get back to you. With that being said, thanks for tuning in. Hope you guys enjoy this one and let's jump straight into it. So why do people actually buy on Facebook and how to pick products that will actually sell? This is a keynote I've exported into a PDF format. So if you guys wanna get your own copy of it for 100% free, head down into the video description below and it'll be the first link at the very top. When it comes to picking products then, it's really important you actually understand the why behind somebody would actually buy something. Instead of just picking products at random and going through product after product trial after error, wasting hundreds of pounds and time, if you understand the why behind why somebody would actually buy something, then it puts you at an extreme advantage for two main reasons. Number one is when it comes to product research, if you understand why somebody would buy a certain product, then certain products that you see on Aliexpress or Seller Trend or Eversoftware you're using will stand out more to you and this will absolutely lead to you picking the right products more often which in turn will save you a lot of time and money. The second main reason is when it comes to marketing, again, if you understand why somebody would buy a certain product, then your ads are gonna be more successful, more profitable and again, that will turn into saving you time and saving you money. To give you an example of this then, if we just take a random product of say a backseat cover for a dog owner, they don't buy that product because it's a nice product and it looks good, they buy it for a certain reason and that certain reason is it's gonna save the money and it's gonna save their back seats getting destroyed. There's a specific reason why somebody would buy that product and when you know that reason, then you can take that into account when creating your ad creative. So you wouldn't just have a single image of a backseat car cover, the most effective way to market a product like that would be showing a really wet and muddy dog jumping into the back of somebody's car but their seats being adequately protected by that product and it just clearly kind of sells the product a lot more effectively and that's because you understand the benefit of that product and why somebody would actually buy it and once you understand the why then and you become more effective at picking the right products and more effective when it comes to marketing then obviously overall, this leads to long-term success. The next point to consider as well when you're picking your products is to think why somebody would take notice of your product and ultimately this comes down to connection. The connection your product has with its audience is one of the most important things if not the most important things that you can consider and take into account. Let's give you an example then over on the left here we have our customer and they own a French Bulldog and on the right then here are two products both that you can source on Aliexpress and if we had to take a guess at which one this customer, this audience is most likely to notice even though both products are aimed at dog owners because one is more specific and relevant has that connection with the audience with this particular customer then of course it's going to be the t-shirt that has the French Bulldogs on. The product on the right has thousands of orders on Aliexpress, it's not a bad product it's a requirement pretty much for every dog owner they need dog leads. However, when it comes to advertising on social media then you're not just competing against other products like you would do on say Amazon or eBay but you're competing for your customers your audience's attention because obviously when somebody's on Facebook it's not just going to be your posts that they see they're going to see posts from the pages they follow the mean pages posts from their friends, et cetera so this is why it's really important especially so much on Facebook that you pick products that are really specific to a certain niche, to a certain audience. Something else you must consider when picking products is you have to ask yourself whether the products that you're going to pick would be considered an impulse buy. What an impulse buy is a purchase that somebody doesn't plan to make and the reason it's important that your products fall into this category is because people don't go on to Facebook to look for things to buy they go on to Facebook to socialize so when they see a product that they have to buy they're not necessarily in that buying mood so unless it falls into that category of an impulse buy the chance that your customer aren't going to buy it. For example, if you try and drop ships say furniture or sofas on Facebook people don't tend to impulse buy those products they don't tend to come across a sofa one day randomly and then just buy it there and then they tend to kind of give it some thought maybe look at a few different shops, et cetera whereas if you sell a product that's much cheaper than this say 30, 40 pounds and they really like to look at it they're much more likely to buy that product there and then as soon as they see it versus something that's really expensive and this is actually one of the first categories that I would use to determine whether you could consider something an impulse buy. So obviously the cheaper the better the less money somebody has to spend the more likely they are to spend it but don't go too cheap obviously you still need to make a profit so make sure you keep at least 15 pound room for your Facebook cost per acquisition. Example, if a product costs you five pound delivered to your customer make sure you can retail it for at least 20 pounds or at least that 15 pounds of room for your Facebook marketing cost. Overall, make sure you sell products I would say under 50 pounds now I'm not saying you can't be successful selling products more expensive than this however the more expensive you go the lower your conversion rates gonna be the more money you'll have to spend on making your store look professional you'll probably have to spend a little bit more money on retaxing ads as well so if you do just wanna go for those cheap products that people buy there and then then just make sure you stick to the criteria you see on the screens now. The next category is connection which I've already briefly touched on so obviously the stronger the better the more specific it is to your audience the more likely they are to notice it and therefore buy it and a way to do this then is to combine interest so print on demand is really good for this because you can create specific designs for certain niches of people so you could have a t-shirt that says I love dogs and wine and then you can target people or target those interests on Facebook and that's what I mean by combining interests. What is also true is that the stronger connection your audience has with your product then the more expensive you can sell it for basically. Let's give you an example of why this is true then if we have two customers one owns a dog, the other doesn't and you try and sell a dog lead to both of those people the person who owns a dog is obviously much more likely to buy that product because they have a connection to it. The third category is scarcity so if you have a really strong offer for example you're offering a really big discount or there's limited stock of your product then by using scarcity you can increase the chances of somebody buying it there and there for that fear of missing out on the offer or the fact that the products could go out of stock. There are of course many other ways to pick products number one is emotionally it's a known fact to them within the sales world if you read pretty much any sales book or watch any sales video on YouTube everybody will tell you that people or humans buy they buy with their emotions and then they justify the purchases with logic and these are products then that make a customer feel and emotion so it could be joy, happiness, excited, et cetera and just giving some examples of these products then on the left this is a best seller for Blue Crate which is a proven seven-figure drop shipping store it's a print-on-demand product where you can put your own face your friend's face onto one of kind of like these mini-me cushions the second product this pug in like a royal outfit is from a website called Poor on Crown it's actually a website I'm gonna be reviewing and kind of going over in a YouTube video in a couple of days and then the third product again is a proven seven-figure product so I've featured this in past videos which is like a belt buckle which flips out that you can put your beer in now obviously all three of these products were probably put in front of the right audience would make them smile make them think of their friends, tag their friends so these are all great examples then of emotional products the second type of products which you can send on Facebook that are also really effective are problem-solving products and the bigger the problem you solve for somebody then the more people will want it let's give you some examples then of problem-solving products now these aren't just random products these are all products which are featured in past videos or I'll be talking about in the future which have proven sales records we have phone holders for a bike so when people are obviously out cycling exercising especially this time of year especially since we're coming into cycling season now then a big problem for cyclists is what they do with their phones so buying a product like this is obviously just perfect for them second thing as well is this LED light mobility walking stick it also has a grabber on the end which is just perfect for elderly people who can't get around as well unassisted and then the third product again this is featured in the past video this product alone has done over seven figures and it's just a charging dock for three different Apple products not everybody has say three plugs next to their bed but with something like this they only need one and they can still charge all three of those products in one go moving on to the third and final one which I'm going to cover in this video there are many more perhaps I'll expand on this in the future in a part two I'm not quite sure yet depends if you guys enjoy this video or not if you are enjoying this video please do make sure you let me know by hitting that like button or leave some sort of comment down below so anyway back to the video number three is trending the easiest products to sell are always products that are currently in demand if you think of certain products that have gone through crazy trends that pretty much anybody could make money if they were selling so the first thing that kind of come to mind was fidget spinners everybody went crazy the whole world was buying those at one point but they're out of the products obviously there are smaller trends that you can still capitalize on and you can use Google Trends or AliExpress Dropship and Center to check me personally in one of the product research software that I do recommend to people is sell the trend I am partnered with them so if you do want to get a free trial just make sure you head down into the video description below but to give you an example then of a couple of different products on the left here using Google Trends I have put exercise bands into the search term and we can see that it is on a crazy spike in popularity obviously due to the current lockdown and then to the right is a screenshot from the AliExpress Dropship and Center product analysis this is quite small in fact I should have made that bigger but they're basically bands that you put around like your thighs when you're doing certain movements like squats or hip thrusts just to help with the development of your quads or your hamstrings and these have been doing really well recently as well with that being said then guys I think that pretty much just wraps up the video so thank you very much for watching please don't forget to comment, like and subscribe make sure you check out my free e-books as well they're 100% free there will be a link to them in the video description below and for everybody looking for a full mentorship and training program then a lot of people don't know I run something called the Ecom Academy that comes with tons of different content and support networks it also includes my full guidance and support as well so if that does sound like something that might interest you again there will be a link in the video description below with that being said thanks very much for watching hope you guys enjoyed it and I'll see you in the next one


ఠావరా మిసిగాలి మాల్వందిని మమ్వణి మాన్ప్లి మానachsen ఉపిపిసినిసా. మానితూత్లి మానిసికొ మ్వందాప్లిని మానినికొథవని. పాపెడ్స� due వసిండికంచతిరిండి. తివసిండిండిందారి. మ౰సిల주세요మ౰గిరికి. Right now, you know, the rainy season has already passed, but it's still raining bits and pieces in between and so it doesn't help you, it doesn't help you in deciding, because if you have different kinds of animals, they use different seasons and different times to give birth and stuff, you have different seasons for them because of how the season is running now using it so much. It's been a very long, long, long, long time, I'll say like 6 years now. That was when we had people from the veterinary services come to inject animals for PPR. It's really, really helpful because whenever they have a tank, the goats and sheeps have running nose and like pneumonia. And so when they came to do that thing, for that year and that season, we didn't have that problem. The family right now is all substance, personal and on your own. We are not able to access loans, access certain facilities and stuff. So if there could be a sort of help or a sort of facility that we can access to be able to improve on what we do, to be able to progress in what we are doing because if we are able to access some kind of loans, we can be able to develop on whatever we are doing to make it much bigger, much better than they have today. That is all about nature. Nature? Wow, meaning you love nature? Really, really so much.


Hi, I'm Lance Goyki and today we're gonna talk about the front squats one of my favorite squatting variations Okay, why is it my favorite? It's because it's got this really good blend of Helping you achieve good positions, but also Allowing you to load your lower body and you're you know your body in general to teach you how to you know I what does Pat Davidson say teach you how to mash, right? I just want you to go sometimes Okay, it's not all about is this the perfect movement sometimes.  Oftentimes with Olympic weight lifters, you'll see them hold it like this where their fingertips are on the bar out here Just outside their shoulders the bar actually sits on the shoulders not in the hands The hands are just guiding it right another way to do it So this is more of a bodybuilder way But you can put the bar like you if you walked in like Frankenstein to the rack and you put the bar right up here Right up here against your throat and you lifted your arms up like this You could theoretically bring the bar out like this and bodybuilders will often cross their arms to give themselves some sort of sensation of where the bar is at with their fingers Okay, so what does this do so the forward weight that you're holding there shifts your body backward If you've watched any of my other videos on squatting You know that we often fall forward and you need to then shift backward instead, so If you don't have the upper body mobility to do this I like I you know I like this variation because I have a lot of mobility and I feel pretty Stable when I do it this way, but if I don't have the mobility or if my wrists are bothering me I can either turn my thumbs in like this I can hold little lifting straps like right here. I'll tie them to the bar You know the ones that but they like yank you to the bar to help your grip when your grip is failing on your deadlift If you don't know what I'm talking about don't worry about it Just try this variation where you put the bar on your shoulder right up against your neck and you cross your arms in front of you Okay, this is a challenging video to make because I don't have a barbell, but hopefully you can picture this So front squat really good for teaching you to sit back at the bottom instead of falling forward at the bottom It allows a more upright position It allows you to achieve more mobility when the bar is on your back It pitches you over and it steals your hip flexion mobility So as you squat down you need more hip flexion And if you've already used some of it you run out sooner so you can't squat as low with the front squat That's not really the case. You get to balance yourself.  I'd love to discuss