We're going to be diving into the top six restaurant marketing trends in 2021. Hello friends, my name is Wilson, your friend in helping you build a profitable restaurant. The first marketing trend that you should jump on is TikTok. Now, TikTok is here to stay for sure because it's not something that is only for, you know, the 12-year-old kids doing dances and stuff like that. No! In 2020, there are financial tips, there are strategies, there are mindset. A lot of different businesses and industries are already jumping in and on to TikTok. So if you want to market for your restaurant, definitely TikTok is the way to go moving forward. So, we decided to start our business during the pandemic. We spent our life savings and prayed for the best. And because of TikTok, this is how it went. Why is that the case? It is because you don't need a lot of followers for you to blow up on TikTok. Your algorithm is so wild, that means as long as you have good content, appealing content, interesting content that people are watching, then majority of the time you will get found and they will feature you because that's how their algorithm grows because they want to feature new content creators. So make sure that you guys jump onto the TikTok trend and really allow it to change the direction of your restaurant. Another part of restaurant marketing trends in 2021 is to show your values. This is something that I always preach in my ace formula. Align with your value so then that way you can find your tribe.  Explode in revenue so then that way you can be financially free. To learn more about this framework so then that way you can have the tool to create a profitable restaurant. You can check out the free masterclass over an hour of value packed class specifically done for you in the link below. Definitely go and check it out. Now, why is it important to show your values? Because what happened in 2020? We see BLM movement. We see the political unrest. We see all these crazy things that are happening out there. And that's the reason why more and more people are choosing to design at restaurants that have shared values with them. According to a study done by Accenture, more than 41% of the people that got interviewed said that what the values that the restaurants have with directly impact their purchasing decision. And more than 21% of those people said that if the values don't align with them, they will not shop and dine at those restaurants. And that just shows you how much showing your values would affect your business. On the other hand, restaurants that shows their value, that has that deep connection with their customers, shows a very high uplift in the consumer rate of the restaurant. And that's the reason why you should definitely show your values. Don't be afraid to tell your customers what is your stand. Because either way, you're going to be able to attract your loyal fans. We're not trying to attract everyone. We're trying to attract the people that will buy from you again and again. And according to Yelp, searches for black-owned businesses have skyrocketed more than 6,500% on Yelp. And on top of that, women-owned business, they shot up by 114%. Now, what does this mean? That means that if and when you're willing to take a stand on what you value and what you stand for, it will work in your favor and you will be able to nurture a much deeper connection with your customers. So then that way, once again, they're going to buy from you again and again. Third restaurant marketing trend to follow in 2021 is, once again, online ordering and curbside pickup. This is not going to go away and make sure that you double down on this whole experience, making sure that it's easy for people to order for curbside pickup. Make sure you have this updated on your website, on your social media, your Instagram, Google reviews, Google My Business. All these different platforms because more and more people are searching for your restaurants and how to dine at your restaurants online. Less people are walking by now. And that's the reason why having delivery as an option, having curbside pickup as an option and easily accessible, easily people can place orders on your website, on Instagram is so key in your restaurant business in 2021. Just imagine when someone wants to dine at your restaurant and they go on your website and they're trying to order for pickup and they cannot find that button. What's going to happen is that they're going to find it confusing and they're just going to go to another website, another restaurant where they can actually order. Your job is to make this whole experience frictionless. So then that way you get that order. If you guys enjoyed this video and find value in this video, make sure you guys smash the like button and let me know. This is the type of content that you enjoy. Now back to regular programming. The fourth restaurant marketing tip for you is high jeans. High jeans is not just how you execute it, but also the perception of your high jeans. It is super crucial. According to Yelp Diner Survey, consumers are extremely, extremely cautious about three areas when they come in to dine. First, it is whether they are seated in a shared table. When you're in the share family style table, they don't like it. Second, laminate menus. They do not like menus that are being handed to many different peoples. There's extremely cautious about that. And lastly, whether they're being seated right behind other people. These are the three things that people are extremely cautious about. And according to that study, more than 67% of people would not come and dine at your restaurant if they don't feel safe. More than two thirds of the people out there, what does that mean? That means that you have potential to gain a lot more customers if you have proper hygiene protocols and if you can show other people your hygiene practices either online or at that location. Some examples of how you can show your high jeans online would be on your Instagram, on your Google reviews. Showcase to people the practice that you have employed. Showcase to them and tell them that now we have contactless menu. There's a scan QR menu that I've always been talking about for the last half a year already. Showcase to them how you prepare your food. Showcase to them what your staff protocols are. These are all areas where you can showcase on your social media to give another stamp of approval and confidence for your consumer to come and dine at your restaurants. The fifth restaurant marketing trend in 2021 is online reputation marketing. What does that mean? I've been saying this over and over and over again. What you have to say about yourself has literally no weight in comparison to what other people have to say about your restaurant. What does that mean? That means reviews are a thing, making sure you focus on your Yelp reviews and your Google reviews are so, so important. According to a report by Bright Local, more than 87% of the consumers check out your online reviews before deciding to dine in your restaurant. And that's up a lot from 2019. So what does that mean? That means that people truly do care and they do stalk you before dining in your restaurant. And it does affect how much money you put in your pocket. Another report by UC Berkeley. What do they say? They say that just a half-star review rating affects your online bookings at 7pm by more than 30 to 40%. That means that if you have 4.5 stars instead of four stars, you're going to get 30% more bookings at your restaurant. And that means direct dollars in your pockets that can easily translate to more than hundreds, if not thousands of dollars every single month for your restaurant. That means you should always focus on user-generated reviews all the time. And if you want more information on how are you going to get these reviews, check out the video right here. The sixth and final restaurant marketing trend in 2021 is collaboration. What is collaboration? It is when two different parties work together to promote one thing. And why is this really important and very popular right now? It is because people crave for this. They're craving for new things to talk about, new things to see, novel ideas. And at the same time, you can actually cross-pollinate. You get the exposure of your partners, followers and vice versa. And that's how you can grow together. For example, McDonald's actually reached out to one of the more popular relevant rapper stars Travis Scott to actually do a collaboration in September of 2020. This campaign was so successful. Their sales forecast for McDonald's going from one point four percent fourth, the third quarter to three percent. And a big part of that is because of the Travis Scott meal and collaboration. And that's a very good collaboration because both followers get to be exposed in this collaboration. Another example for you is when Duncan Donuts partnered up with Charlie, one of the highest paying TikTok stars out there. Once again, this is a prime example of what the collaboration looked like. Now, locally, what I've seen are chefs partnering up with chocolatiers, creating a new products, bakery partnering up with deli shops, creating a new products. At the end of the day, these different parties might seem very farfetched, but as long as the values align, that's when you can get creative and create something that is very magical. And your consumers would enjoy that. So for you out there that have your own restaurant or thinking about creating your own food restaurant, then you can collaborate with different bakeries, different influencers, as long as your values align and as long as it is it is a win win situation. That's when a collaboration does its trick. So there you go, friends, the six marketing trends in 2021 that you should definitely look out for and use and execute for your restaurant. So then that way you get more sales. Ultimately, these are the things that will get you more profits. Now, if you want to learn more about the framework that I mentioned, the Ace Formula, Align, Connect and then Explode and Revenue, you can definitely join our free training in the link below. Definitely check it out. And if you want to learn more about us, follow us on our newest podcast, Unscripted with Wilson. Now, I'll see you guys in the next video.


As good as your screenplay is or your viral video or your blog, I've got something to tell you. It is not worth dying for. I would even go as far to say as it's not worth getting injured for. So today, we're going to look at the three most dangerous things on a film set. When you talk about safety, a lot of people think, well, that's not going to happen to me. But every single year, dozens of people get injured and some people actually get killed making movies. Accidents happen. I say accidents, but a lot of the time it's avoidable negligence. That's the cause of these kind of things. So today, we're going to break down how these injuries happen and how you can avoid them. An injury doesn't just derail your shoot, it can endanger your entire career. Insurance is expensive, but it is also a nightmare to make a claim and get paid from. And then afterwards, it's very hard to get insured again. We need insurance because filmmaking engenders are a wonderful kind of optimism. We all believe that we can do amazing things and sometimes we can. The positive aspect of that is that we attempt the impossible and achieve it. The downside of that is we take risks we should never have taken and sometimes that catches up with us. There is a deep culture of risk taking in filmmaking, but it's up to you as the filmmaker to make sure that those risks are creative and not physical. If you're the producer or director on set, it's really up to you to set the example that safety comes first. You have to act in a safe way, you have to make sure that the people working for you and working with you are safe and that they don't take risks that they shouldn't be. I'm going to sound like a total downer in this video and trying to shatter your dreams of going out there to the desert and letting off explosives, but this comes from personal experience. On one of my first music video shoots, we were using weapons and I got shot in the face with a shotgun shell. It was a blank, but had the armor not insisted that everyone wore safety goggles, I would probably be blind. The actor pulled the trigger, the safety was on, nothing happened. We cut, she pulled the trigger again with the safety off and it went right into my face. I had burn marks through my cheeks that didn't heal for weeks and if it had gone in my eyes, I would have been blind. Now that was over 10 years ago and I've tried to make sure since that no one ever gets injured on one of my sets again. So let's take a look at where the dangers lie and how you can avoid them. The first big danger on a film set is weight. People don't understand that when you have something heavy and you put it up high, if it falls, it can kill somebody. The most common culprit for this is sea stands. People don't understand that when you put something up high, if someone to turn the sea stand knuckle the wrong way, or to improperly load the arm of a sea stand, that it can come crashing down very fast. And if a 35 pound sky panel falls from 10 feet, it will destroy whatever it lands on. If that's your head, you are going to hospital. Never try and just push a sea stand if it's sandbagged. If you need to move a sea stand that's under weight, first lower it, try and balance it, take the sandbag off, move it, put the sandbag back on. Don't try and push the whole thing sandbagged at all. It's going to cause a disaster. With weight on film sets, you always want to be using a margin of safety. So if a arm of a sea stand can hold 30 pounds, you don't want to put 29 pounds on it. You want to put 15 pounds on it. Never want to push your equipment to the edge because you're always going to miscalculate or there's going to be a cable that's too short, or someone who doesn't know what they're doing is going to try and help out and someone's going to get injured. So understand that anything that is up high is a danger and the people that should be dealing with that need to understand what they're doing and be qualified. Next on the list is electricity and that's no real surprise. Everyone knows that power is dangerous, that you can get shocked if you don't know what you're doing. With the advent of LEDs and low power lights, there's a lot less generators on set, there's a lot less upscale power on set, but that doesn't mean that you're safe. The most common way to get zapped on set is with damaged cables or damaged equipment.  There was an experience at my production company in Australia where a set of lights had been used for years and years and finally wires inside the lights became loose and the next person to turn them on went to hospital. It's important to have the lights or anything that has electricity going into it like a fog or a hazer to be checked regularly by an electrician to make sure that nothing's coming loose, to make sure that it's still going to work the way that it needs to work. The next thing we're looking at is heights. While I was researching this video, I came across an LA Times article from 2014 and it listed 205 production accents in Hollywood. The vast majority of them were falls, falling off things, falling onto things, people who regularly would be careful around heights once they have a camera on their shoulder or they have people waiting for them.  Anything like climbing, like going up on a scissor lift, climbing a ladder is a two-person job. It's someone to spot you, someone to stabilize the ladder and again use your margin of safety. Don't stand on tiptoes on the top stair of a ladder you're going to fall and if you can't reach something with the tools you have get different tools. If the ladder isn't high enough to reach that rigging in the ceiling, you just have to go and get a scissor lift or a bigger ladder. Don't try and put the ladder on a table. The sheet rigs is full of terrible, terrible examples of how people put their lives and careers in danger just to adjust to light. It's not worth it. Now you may think I would never do any of these dumb things. I wouldn't put a huge weight on a loose C stand or use a faulty wired light or stand on the top rung of a ladder. But the most dangerous thing on a film set is actually fatigue. We work long hours. Don't get enough rest too often. It really affects our mental capacity to judge and assess risk and act safely. The first thing you need to do as a filmmaker and a producer is make sure that the people around you are getting enough rest to not kill themselves when they come to work or on the drive home. I would say fatigue is a factor in almost every onset injury. Whether it's driving to or from set, whether it's cutting your finger off on a saw, whether it's falling off a roof, fatigue and tiredness plays a huge role in misassessing risk and taking chances that you shouldn't. Filmmaking is a long game. Very rarely does someone break out in one particular film. It takes dozens of projects to make the right connections. It takes several feature films to get your work recognized. We need to be in this for the long haul. The only way we can do that is to stay safe, look after one another and set a great example for those around us. Take care of yourself, fulfill your potential and I will see you next time.