Hey, good afternoon everybody Tom Stewart here. I'm with Liz Trotter our super special guest today is Angela Brown This is smart business moves. Hey Angela. How are you? Where do I put my hand? There I go No, we're so excited you can't believe this first time Angela going live I know I've never gone live on YouTube before I'm super excited So for those of you that are just joining me from my audience I can't tell you how excited I am today because I'm joined by two of the biggest superstars in the cleaning industry and They have done more to help other people up level the the profession of cleaning And I am so pleased and so honored to be here today to share with you guys some interesting ideas on marketing So, thank you guys so much for having me here. That's awesome. Where are they? Where are those people? They're all over the country. We got friends all over the two people that have done things for the industry. That's pretty cool. You're too kind Thank you very much Angela I'm behaving already and we haven't even really gotten started. Yeah so this have you ever seen the view on TV Angela have you heard of it? I have seen it I don't actually watch it because my schedule doesn't allow but I admire the women that are on there So, okay, well, I have actually never seen it But I've heard of it and I think this show is a little bit like the deal Okay, we kind of talk a lot and we kind of over talk each other and Everybody kind of has their own opinion and we're good with all of that. Okay fair enough We'll just have some fun then and Liz picks on me. I Don't pick on you more than you deserve though. Let's like be fair here. I would never I would never argue that point Yes. Oh my gosh. So this must be one of your people Angela. I am in St. Kits in the Caribbean. Yay Hey, Max. Hey Max from St. Kits. I run a short-term rental and love Angela Brown tips and ideas Well, you're gonna love Angela. Who doesn't love Angela? Seriously? We've got all kinds of friends here Lorraine and Paula and Max and Shepi Danielle Moreno. Yay This is exciting you guys. Thanks for joining us North New Jersey Moreno Boy, everybody is loving the Angela. Hi. How are you? I'm in Washington, DC. Max. He's got all the eyes. Hi. Oh My what a cute name cutie-tay. Well, Angela you are bringing the audience here today. Hi, Leona Sarah from Michigan. Yay. I have relatives in Michigan You'll be doing this live stream thing every day now. I just might come on your show every day. This is so much fun Well, it is fun seeing who all the people are here, right? Oh, hey, Rhonda Leona the best. I hope we agree. She is absolutely the best. You are the best, Angela Because He's really excited. He's all caps, too Hey, this is great. Oh All right. Oh, so we have most of the people here are coming from looks like YouTube, but we also do have some Facebook People popping in here. All right We missed you last week. What were you up to? I was in I think I was in Vegas last week I'm pretty sure I was well remember Tom it has been a whirlwind Month, I'll tell you it. No, I was I was flying last week. Yep flying to Vegas I had the employee development and leadership program that I did in Vegas last week And I'm still recuperating me on that stuff. It's crazy Stories you got stories to tell us. I have stories. I can't say on here You know those stories that happen in Vegas. They got to stay in Vegas Tom I Cutie looks Thank you so much cutie Tay. That's a really very sweet of you. I appreciate that. Thank you Angela it's been a while since you know, we've spoken or anything. It's what what's been going on in your world What have you been up to?  How come we've hit this plateau and then what we find ourselves doing is saying Okay, what what got me out of Egypt is not what's going to take me to the promised land I've got to stop and regroup and go a little bit further doing different things and using different techniques than what I did before and so I I'm uncomfortable with the growth it's like growing pains and you have to stop and take a look at every avenue of your business and One of the things that we did since the pandemic is we restructured everything it was it was kind of a cosmic wipe of our business where we had 23 employees and Suddenly they were like oh see you and we're homeschooling now and I was like what whoa whoa where are you guys going? They're like we're working from home. I'm like, but you don't work from home so we had to restructure everybody's job Opportunities and figure out who does what best and then try to outsource the tasks and shuffle things around so that we were still covering the bases but making sure that it honored the parents that were homeschooling and Restructuring the talents of the people we had that maybe they weren't utilizing them in our business that way And so the last year and a half has been a real growth period for us Where we've had to look at everything and then decide what are we going to do? That will help us move forward that honors our clients and our employees as well so reviews the term unprecedented time a Lot of times here over the last couple of years and I guess what you're referring to a lot of that is just all the change in Covid it's kind of a new world now isn't it? Well, you know, it's interesting because I think all three of us have been in the industry about as long as each other And I don't think any of us I mean none of us have ever seen a global pandemic, but I don't think any of us have ever dealt with a business. I Want to say refracturing where everything is refractured and you got to pick up all the pieces and put everything back together I don't think we've ever seen anything of this magnitude in the years that we've been in business I think this is new for all of us. So go team. Here we are. You know, we figured out how to survive But you know, you know the story still being written, you know, it's you know There's a lot of reasons to say that we're not to place where everything's just going to calm down be normal now You know, none of us have ever run a business during times where inflation is a material issue and that's going to be impacting the economy and interest rates and You know your client's ability to you know, buy all the things that they want to buy They're gonna have to start making choices gonna affect the labor market So we're kind of rolling out of you know, one crisis into another I'm afraid which is an opportunity as well But you know our jobs not done here far from it Go ahead Angela, I was gonna say we're just getting started and I think Understanding that and understanding that there is a long road up ahead It's like when you're running a marathon, for example We know there are twenty six point two miles and you know that the end will eventually come But when you're at mile 11 and you're all burned out of fuel Seems sometimes like when is the end coming? You know, and you just get a little overwhelmed sometime But I find even in marathon running instead of looking at the little tiny itty-bitty skyscraper way down there that we're running towards if we look down and look at directly what's in front of us It's one step in front of the next and I think that helps us move from here to there Think about anything other than the fact that you still have You know 16 more miles to go Well, yeah, don't think of that Right So I but it does feel like Once you have overcome at least a couple of big milestones. It's like wow we have through that All right, awesome. If I can get through that, what else can I handle what five dollar gas? I'm ready for six bring it But it doesn't feel as daunting having come out of the pandemic, I don't think it's like wow that was huge That and I know that we're not out of it yet. We are still very much in it But coming out of the chaos From so much unknown just hitting us all at one time I think that a lot of people have at least a little bit more confidence going going forward Maybe unwarranted Well, no, I think confidence is really an important thing And I think I'm glad that you brought that up because having been through the pandemic If there was another lockdown right now It wouldn't have the same effect that it had the first time because we've all been through it And so now that we've been through it would go. Oh, yes. Here we go again We know what to do now And then there probably wouldn't be the big rush on toilet paper and the food shortage and the the baby food shortage And all the things that have happened because people have learned how to pace themselves And they've learned how to stock up and food did come back and toilet paper did come back and you know, it's it's a different Um, I think the first time it ever happens.  I want to make sure you're covered There's an issue that no one told me about. What do you know that we don't Liz? You know, this is not the first time that we've had the toilet paper crunch, right? This there was there was one Yeah, there was one earlier. Yeah, there sure was people get a little crazy about the toilet paper I'm not really sure I understand what that's all about, but They do get a little bit crazy about it. So We have a question here from Robin. It's a good question. Robin. Hey, good to see you, Robin Up Tom, take it away. There you go.  Is that a question for me or who answers that for everybody? Angela, do you have something for us? We'll give you for a shot Yeah, so for prolonged inflation for the recession I have seen a lot of stuff in my life and I'm no spring chicken So the thing that I've discovered is this too shall pass And so instead of focusing on a prolonged recession and woe is me and you know worrying and all these things The best we can do is move forward with what we know and do the best that we can and the the thing that I would like to highlight especially on today's topic, which is on marketing Is how to put yourself in the best situation so that you can continue your business And so that you can continue to pay your bills during a period of time where there are uncertain times We are right now in a global hiring crisis And so this is again unprecedented from anything that I've ever seen And so what do you do? You have to make adjustments and you say, oh, whoa, I wasn't expecting this This is the new norm and that becomes the new norm until things subtle But you can't just hope one I'm just going to put my business on pause and hope that when all this goes away Then I'll pick up the pieces and I'll go back to the way it was because we don't know If things will ever go back to the way they were I can't imagine if they raise the prices on things that the prices are going to fall back down And we're going to be back in comfort zone. I think once those prices get up everybody's going to go Oh, this is kind of how things are now and it's going to kind of find a new plateau And so we have to just make adjustments knowing that while we're we're kind of shifting That's the new norm and just I don't want to say be polyanna about it But just really brace yourselves and be be as prepared as you possibly can So your planning Angela is more about um Just the idea that yeah changes always happening and so i'm always planning for the next best future Where can I go? I'm just moving forward and understanding that You know just because you plan it doesn't mean it's going to happen but moving moving forward and Continuing with your planning and then adjusting as we find out what the truth is yeah Well, what we do know is we know that as of the 2020 census there are 128.5 million homes in america And all of those homes need to be cleaned and so whether homeowners are cleaning them themselves or whether they're paying somebody There's a pretty good chance that house cleaners will still stay in business And it's easy to say oh, it's a luxury service and no one's going to pay But the truth is the people that are working from home. They don't have time to clean their homes either I'm paying for the first time ever for things that i've always done myself because I don't have the time to do them As I once did and so even though maybe it would be Less convenient for for you know me to pay somebody and it's going to cost more money or whatever I would rather pay someone else to do those small tasks than to have to stop and and try to fit them into my schedule right now Because they're just not happening And so I think that house cleaning will always be on people's priority list at some level Maybe not everyone but on lots of people's priority lists Well, you know one thing that people don't talk about very much Is yeah, we are all in the industry. We've been in here Really a very short amount of time like 30 years That is just a tiny amount of time that people have been cleaning homes Many of the poorest nations in the world They pay down their houses clean Many of the very very poorest nations still today have people coming in cleaning their homes two three times a week so that getting a house clean is not going to lose in and Priority for people people want their homes clean. They're just going to be deciding who's doing it And you know, and it's important to realize too that if it's the economy, it's not like it's just happening to you It's happening to everyone is happening to all your competitors and things shift around in the market and You'll have customers who will tell you at a higher percentage of what you're used to that, you know what?  I lost my job whatever I'm I'm going to have to stop my my cleaning service at least for a while But at the same time you're going to have competitors out there that are going to have a hard time I'm going to say, you know what? I really don't think that I want to be doing this anymore and You know, maybe they can't hire people or maybe they can't keep up with the inflation and the Wages that they're going to have to pay in the future. There's a lot of different things are going to be happening and Change can be a real opportunity. It's not always a A bad thing and you know preparing and Anticipating what's coming and a lot of us knowing your numbers as well It's going to be more important as the numbers change because of inflation the economy What used to work? isn't necessarily going to work With with inflation doing what it's doing and probably we'll be doing for the next couple of years Well, that's going to exactly what angela said when she first started talking right with Things just changed what used to work doesn't work anymore. We have to restructure We have to redetermine what we're going to do moving forward a to neat. Good to see you um, and so that that I don't I don't feel like that ever changes as you're growing. You have to Constantly be evaluating I like what you said tom the the data and the numbers are going to become more important And I really agree with that too. I mean we've all said that we have to watch our numbers We all know how important that is but moving forward making those decisions We're going to have to rely on that and such a bigger better way that that really makes a lot of sense to me too Yeah, be prepared to make some hard decisions, you know, you're gonna have to have the courage to raise rates You're gonna have to have the courage to offer more in wages than what you have in the past and Your competitors are doing it too.  They do find a better deal It's not going to last very long because that company's not going to be able to offer The low prices that maybe they were were offering, you know in years past Well, I mean this definitely ties into we can kind of go directly into marketing, right? That's what we're talking about today. Do you have any ideas for us? What we should be doing? I think over the last three months we've been focusing a lot on marketing for employees because we all recognize that there's just a dearth of employees out there But we're gonna have to start marketing again for our clients and that's something that has been Getting dropped just a little bit. We've we've we've said for a long time that in the cleaning business you always have too many customers and not enough cleaning professionals or too many cleaning professionals and not enough homes to clean and I really I you know, I don't have a crystal ball But I really think that we're going to start seeing a shift. I think the unemployment rate is going to go up I think you're going to see more talent coming into the marketplace And it's going to get a little bit tighter in terms of the demand for service So, you know, the good news is it's probably going to be easy to hire people The bad news is we're going to have to work harder to find new business and You know, Amy is asking a question here about how we can continue to grow with inflation and losing more people And I think that angel is going to help us with that here as we we get deeper into this because it's about marketing In sales, there's still going to be a lot of business out there.  No, I'm just kidding You bring up a really good point We talked about that Come on show us the crystal ball. You bring up a really good point about how do we stay relevant and how do we keep You know, how do we balance out the hiring and the too many customers too many clients not enough jobs All that stuff one of the keys to marketing a cleaning business is you have to always be marketing And it's really easy as a solopreneur to say, well, I I don't need to market because my schedule is full I I fell into this trap myself But the reality is if you will always be marketing Then you will always have a wait list and so you will always have a wait list of customers And you will always have a wait list of employees that want to come work for your company And so tom said a minute ago And it was really exciting People are going to say I've got to cut back my service because my hours at work have been cut back And I'm not able to afford your service when I hear stuff like that My ears go up and I get really excited and I say would you like a job? And the reason big is they know our service, right? They know our service They know how we dress when we show up. They know the types of cleaning supplies that we bring with us They know the kind of work that we do they kind of they know the kind of guarantee that we provide And they already understand our company culture Here's what happens when angel is sick and someone from her company has to come replace her They already know those things. So it's a no-brainer and they say wait a second I do have a couple extra days a week where I could come be a freelance or and do some Some house cleaning either as an independent contractor or as an a part-time employee And we have really shifted over to big-time part-time employees because right now even though there are parents that are able to work Many of them cannot work full-time, right? So even if you can hire part-time employees that will fill the gap and it will fill the void while you're building your business And so I say always be marketing What does your marketing look like and for those of you that are just starting out in the cleaning business I want to be very keenly aware that there are two types of marketing There's marketing which is the stuff that you do to lay the foundation of your business to create those wait lists And then there's advertising which is money that you pay Now it doesn't make sense to pay money for advertising until your foundation is laid, right? So there are things that we can do by ourselves While we have time, especially if you're a solo cleaner and then as your business grows You're going to want to pay for the advertising so that you can get more people in your business And you can pay for the recruiting ads and the hiring and the training and all of those things So one of the things that we want to do right now is we want to look at when it comes to marketing and advertising We want to look at three different forms. Where's my hand? There it is three different forms of marketing Which is the first form of marketing that all of us do right now is called owned media And owned media is media that I myself own And so if I write a blog that is media that I own if I make a facebook post that is media that I own If I go to a customer's house and I take before and after pictures that is media that I own Those are all avenues that we use in our marketing to build out our promotion of our business And we want to always be advertising. We want to always be promoting our business So that when that person who lives next door to your customer is in a position to hire you they say, oh wait Look, I've seen Liz come in every single week. She drives up. She's on time every single week Her car is always clean when she gets out of her car. She's always polished in her appearance She's not scrambling through the back of her car looking for you know through old cloths and you know mixing bottles of stuff in the trunk of her car She's she's completely prepared when she shows up. That's who I want for my house cleaner So when that person is ready, you want to be ready for them So you want to get all of your owned media in place. All right The second kind of media is called earned media. Now, I want to share this with you Tom and Liz invited me on their show today. Yay When they invited me that was owned media. They owned that media They sent me a link come to our platform and help us with this show. Okay I shared it with my friends. That is earned media. Okay. There's something about Liz and tom that I like enough I respect them enough that I say, yes, I want to be part of whatever it is you're doing Please include me. I'm going to go tell my friends. Okay. They didn't pay me to tell my friends. They that was earned media So earned media is everything that happens that you don't have control over So if someone writes an article about you if someone recommends you to their neighbor that is earned media And so we want owned media which is stuff that we do ourselves Then we want earned media which is how do we get all the referrals and other people talking about us People leaving us ratings and reviews people giving us It repins and reposts and blast outs and shout outs and all this kind of stuff, right? That is earned media Then the third form of media is called paid media and the paid media is where we pay for facebook ads Or we pay for billboards or tv commercials or radio ads or direct mail flyers or Stickers for the sides of our vehicles or things like that It's money that we spend to get eyeballs coming to our business So in a time of crisis like the the time that we're in right now and I use that word lightly Because it's it's a global crisis. Everyone is feeling the the pain of it But with all these different uh medias that are coming together What we want to do is we want to direct the narrative And by by that, I mean What do we want to say about our company? Do we want to be the company that offers the solutions? I know when the pandemic very first struck That there's a cleaner in our network and she said I am a mobile sanitation unit And what that meant is her van has sanitation supplies in it and she goes and she she does the house cleaning She always did but she marketed herself as a mobile sanitation unit and everybody's like whoa, what is that? And she didn't do anything really any different than she always did But now she's wiping the light switches and the handles of the refrigerator and making sure that you know It's all sanitized even the global pandemic. We all need one of those, right? Yeah But the way that she marketed her business was just slightly different enough that she was right in the line of People still calling her and she never missed a day of work ever. She never missed a single day So it's it's really important to get all of those medias coming together and I said that we direct the The conversation So how do you direct the conversation when it's other people talking about you, right? How do you do that? And how you do that is you create a brand and the brand will save you Now right now we're in a really weird spot where we're you know, we have employees leaving They're going to go home school They're going to take some time off and we have to get to a point where we're going to hire new people Where on earth are we going to find the time to teach them about our company culture? And about the way that we present ourselves to customers How we behave on social media and all of those things that takes an overwhelming amount of time, right?  It has everything because once you know what it is you stand for and what your brand is Then you can duplicate it and you can replicate it and the people that talk about you can duplicate it and replicate it Now, I don't know if those of you are at a screen And if you are I encourage you to open a second tab and go to savvy cleaner dot com And in the in the menu bar it will say affiliates underneath affiliates Pull it up here to angela There's a brand style guide. I'm not smart enough to know how to do the share of the screen He'll do it if you guys want to share it. That's awesome. I I I would make us all disappear This face was like instantly looking for it. So I'll have it here for us in a second here. It's a brand style guide. I'll tell you how it works The first part of it and if you don't have one, please borrow mine Okay, just open up a page copy everything that's on it change it and make it your own If you go to affiliates there in the menu bar right underneath affiliates, it will say brand style guide There you go. Yeah, that's it All right, so what we're looking at here is there's a little instruction here This is how you use this and over to the left side is a little menu of items that you can click on And uh, what we have here is like there's a our values our company values So if someone is not sure about the the business that we are they can go to our website and they can pull this up And they can look at it. What are our values? And so if we click on that section that says our values what you're going to find is that savvy cleaner We believe in treating people a certain way and on here. We have our code of ethics This is how we treat our business Our our this is how we behave in our business and then this is how we treat all of our clients This is how we treat our employees and this is how we we treat each other This is how we behave on social media And so all of the things that we have that we have outlined for our customers are the rules that we live by Now the reason it's important is this If I go on social media and if someone goes against my rules and I'm not sure how to behave This is where it gets really important important for new people that you hire You go back to the rule book and you say, how do we behave on social media? And that becomes your guide What's really cool about this is if customers come to your business And they see your guide they're going to go. Oh, that's how they behave on social media. That's how they treat their customers That's how they treat their employees. That's how they treat each other That's this is their commitment to us. Okay, so the reason this is so important is because this is going to be the baseline For all of your marketing for the way that you run your company and for the way that you represent yourself So that when other people come into your sphere of influence they can say Oh, that's how they operate. I I now understand right and when they turn and recommend you They're saying one of two things don't ever do business with that company or that's a company that's safe This is a company you can trust. I feel good about recommending this company to you because this is this is their promise to me right now, it's interesting because We run a facebook group and maybe many of you are in our facebook group. I don't know but uh When we have our facebook group because we have trigger words that are not allowed because then people start calling each other names And it gets ugly. We don't allow cussing in the group But what happens is this because that is our company culture when other people in the group start cussing Everybody jumps in they're like, oh, that's a bad word. You can't say that in this group Right. The reason is because once people understand your brand They start promoting it for you So now you're not the only one doing the marketing you have a whole bunch of people marketing for you And it's the same when you go out into the workplace and you have your brand If you go through this we have everything from I can't see that because it's very small We have our permission our slogan what we do For our there we go time. Good job Below that in the next section is our voice In the section of our voice and this is important. Here's what we call the members of our team Here's what we call our team. Here's what we call our partners. Here's what we call our affiliates Here's what we call the coaches of our business. This is a Down under the section that says our voice keep going down. There you go And so this is this is another section of our business But one of the things that savvy cleaner that we do is part of our mission and part of what we do is we show Not tell so if i'm making a video instead of telling you about a before and after of a toilet I want to show you a before and after of a toilet so that you can see the before and you can see the after And the reason being is not everybody learns the same way So if you have a customer and you're like, oh, they totally didn't understand It's maybe not that they didn't understand But maybe you didn't explain something or you didn't show something in a way that they did understand Maybe their learning style was slightly different Right and so at our business our goal is to show not just to tell And so that's a part of our business. So what what happens? We hire a bunch of new people We're super busy the pandemic. Whoa, we got a bunch of customers and clients. What now? Well, what happens is everybody looks to the guide and they say, oh, we show not tell So i'm going to i'm going to take my before and after pictures and i'm going to show the customer Here's a house before here's a house after here's what you can expect Here's what happened when I came to the house today Here's what it looked like when we left and the customer is like, oh, that's fantastic And they use that to base off their ratings and reviews, right if you can show not tell that becomes a part of Our brand and if you go through this, there's a whole bunch of stuff on here That's really phenomenal that if you just copy it tweak it make it your own rework it so that now you have a brand If you go down to the end section where it says our dress code, do you have access to that? Awesome The dress code is really interesting for this reason You wouldn't think about this, but this is one of the best forms of marketing that you'll do Here's the reason why if all of the people on your team are consistent in the way that they look What happens is the customers that you clean for are going to say, hey I know that when Liz shows up to it to the job Every time she shows up everyone on her team is going to look professional And so we have personal hygiene here and we have like this is how we wear our hair We have little pictures so that you can see this is what the hair looks like if you have long hair short hair If you have a man bun whatever and if you'll just scroll down this You'll be able to see The different looks that we approve of in our business And so we're not saying you can't have a ponytail. We're not saying you can't have a beard We're saying we need it to be clean clean and professional looking The reason being is we sell cleaning services if we show up to a customer's house and we ourselves are not clean Our car is not clean. That sends a different message, right? So we want to make sure that everything that we do is consistent and cohesive now good news This brand kit is public. It's on my website And so when we hire and we bring on independent contractors, I cannot buy law I cannot tell them how to dress. I cannot tell them how to wear their hair I cannot tell them to brush their teeth. Although it would be awesome if I could I cannot I do not get to do that, right? But the beauty of it is they can go and look at the brand style guide and say, oh This is how Angela and her company are I need to be in alignment with this, right? And if we scroll all the way down, we're going to show you pictures of how we dress And we're not saying you have to dress that way if you're an independent contractor We've hired you to fill in the gaps of missing employees What we're saying is this is what we have approved of And many times people will say, well, wait a second. I got a pair of dark navy khakis I can wear those on a job and they start blending in with our company brand Now what we have discovered is this and this is over 30 years Of trial and error and inspecting all the different rules and regulations from a variety of different cleaning companies One of the things we have discovered is this If you are consistent every single time you show up the customer expects consistency in the performance of your work But if you look different every time the customer is like, huh, something's different I don't know what it is and instead of saying, oh, you're wearing a sweatshirt today instead of a Business shirt What they're saying is maybe it's the work and they start nitpicking and they start trying to find things wrong with your work, right? If you are consistent every single time and you do your checklist every single time What that tells the customer is I got the same job And then if Angela is out sick and they bring in tom and tom shows up and he's dressed the part And he brings in the cleaning supplies and his car is clean and his hair is done And he's brushed his teeth and he shows up and he does the job and he marks it off with a checklist The customer is going to say You mean angela wasn't here. Well, I thought she was like look everything is the same They're not looking for things that are different They're looking for things that are the same and if if other people come into your circle of influence And this is where it gets good if you hire an existing customer, they know already how you operate It's not a tough learning curve. They just walk in and they're like, hey, where's my shirt? Here's your caddy. Here's your shirt. Here you go, right? So it's it's a really easy process Once you start following these simple very simple very basic rules to brand your business And once you brand your business, here's where it gets really good We are in a gig economy right now and many of you even if you're solo operators over the next four or five years You're going to end up outsourcing a lot of stuff that you yourself cannot manage Okay, so during the pandemic. I know I found myself in a really weird spot Or many of my employees were not able to come in every day and I'm like, whoa, who's going to do your job? Okay, by having a brand style guide and having it on my website. I could turn that over to a social media specialist Say, hey, here's here's the language that we use here is the image that we use on here We have our logos. We have our colors. We have the typography that we use for our business So that they can just move in very quickly and they can create something for our business That is in perfect alignment with every other message that we are creating So there all of a sudden it becomes a really blurred line between was that owned media or earned media or paid media Or how did that work because it is all speaking the same language And if you are marketing on a very consistent cohesive basis, what that tells people is this We are in a pandemic. I'm not sure right now who to hire. I'm scared Companies are all upside down. There's an employment crisis going on I'm going to have to pay more money for the same service that I once paid I just don't know if I can do this Where are they going to go? And the answer is they're going to go to the people that are very consistent They do it the same way all the time. They provide the same value. They have a really consistent message across the board And so my question to you is is your business brand up to par? And if it's not during these weird chaotic times, this is the time to pull it all together This is the time to get your act put together and to create a brand that will then serve you for the long haul Well, I love that you have this right here on your website angela for anybody to just Take tweak and you're good to go. Just get started today. I mean, I love that You know, obviously marketing is in a very very important part of growing your business and finding customers and finding, you know, strong team members as well You can spend a lot of time and a lot of money both on on marketing and still not get awesome results and What I see you laying out here is let's just start with the basics and Before you invent a lot of time or money and in the pursuit of marketing and you know, the various You know, the three channels of media you're talking about Let's just make sure it's all consistent And I think the message I'm hearing is it's going to create a lot more value for you You're going to get a lot more value and benefit out of the time in treasure you put in building your media Well, the the interesting thing is many of us are on social media anyway And so it's it's a no-brainer, right? We're on social media. Anyway, we're going to post something And we don't need to share the screen anymore. I was I'm done with my show and tell But the the interesting facet of where we are right now is if you're on social media And you're going to be posting anyway, if you know what your rules are it will It will Help you direct the same message that you want to send to the marketplace because there are times because I'm tired And it might be 11 o'clock at night and somebody emailed me and said get in there There's something going on in your facebook group.  That's not what my brand does. Let me go back to the brand Let me go back to the guide, right? And so even if we are unsure or even if something triggers us or even if we find ourselves in one of these odd moments of We're not at our best We're going to go back to what the brand says we do Because the brand lives forever and I can't tell you how many years later after you made a nasty post to somebody They screenshotted that and they saved that and that can come out at any time to haunt your business And so you just want to make sure that That you are following your brand and the key is how do you follow something that doesn't exist? You can't and you're gonna screw up unless you know exactly how your business operates So we talk about marketing and a lot of this stuff is free I'm not asking you to spend a lot of money. What I am asking you to do though Is ask yourself the tough questions. How do we dress? How is our car? How do we treat people? How do we respond? How do we refer to ourself? How do we talk about our customers? How do we talk about our co-workers? How do we talk about ourselves? How do we you know? How does this all work? What do we care about? What's important to us? What matters to us? What is same thing? What are our values? What is our mission? What is our vision? Yeah, so everybody's on the same page and we talk a lot about expectations Around here and that's basically what this is to right setting setting expectations So that it's just very very clear That this is who we are. This is what we do. This is what we care about. This is what we say. Thank you And now you know who we are and people can have again back to that word confidence again And now confidence is lacking. You know people People want to feel confident and right now it's just And the more we see all these big changes the more people are feeling like they're not confident they're Feeling like they're you know just barely hanging on so the more confidence we can Infuse out there for people the better it's going to be for us huge one So what i'm hearing is If you're lacking confidence if you're you know concerned if you know or believe that things are going to be changing and you're going to have to Work harder to find business in the future You know Calories and fry invest that energy and in developing your your your brand message.  And so You know we can willy nilly it and kind of make stuff up as we go But that is not scalable And so when you turn around two weeks later because that employee didn't last and they left Now you have to recreate the whole process with someone new and every time we create that process We water it down and we say well i've already gone over that in our minds. We went over it But this is a new employee. We didn't go over it with them So we forget to tell them some things and then when we send them out say hey listen I'm so busy. You have to train the next guy. Well, they didn't get all the information themselves So then they water down what they were taught and now they teach something else And if three or four or five people down the line, you got a whole different company and you're like Wait a second. What just happened? But if you'll organize it up front, you'll be very crystal clear Then everybody gets the very same lessons therefore you can create the consistency across the board even in difficult times You know you remember you guys Like in grade school ever play that game I think they called it telephone where somebody whispers something in somebody's ear and They whisper it in somebody else's ear and by the time it gets to the other side of the class It's not even remotely What was originally said It happens in our businesses too I like what you say and and grade school Tom because yeah, that's happening every day all day Yeah, that happens in every Facebook group Comes all the time So one another thing I really like is that you're talking about Angela is going back to the basics You have to set the basics. There's always a foundation for everything that's being built and you have to Set that first and then just like in sports They do and I don't know anything about sports So imagine how good this must be that even I know that they have spring training camp And what do they do in spring training camp? They don't do crazy plays. They do all the basics They go back to the foundations, right? They do all of the stuff to make sure everybody's on the same page about how to I don't know the words block Tackle Yeah, blocking and tackling is what a lot of it's about and you try to get too fancy and you know Really crazy plays and before you know it you're you're just kind of flailing So when you get a little bit scared when things aren't going the way that you want them to be going in your business Just take a step back and and think about the blocking and tackling going back to the the the basics and certainly the The the the branding the brand message is is at the core of a lot of that. I love that Well, you know, it's interesting It's nice to to get fancy and to learn some new tricks And I love the fact that progressive business owners often do they get better software and they get I don't know better uniforms Better training gear better cleaning caddies better whatever it is But it's the basics that we'll sell if you look at mcdonald's for example It's a business that's been around for billions of burgers, right? And I don't think their burgers keep getting any better. I might be wrong But I think they're kind of like the same right and their menu is kind of the same It keeps getting more expensive, but it's pretty much the same and I every time I eat there. I leave uninspired I'm like, huh, wow, they're still in business And I thought today was going to be different like they've been in business this long. Surely they've improved, right? Well, but what they have is a baseline They have a baseline with a consistent product and they keep marketing it over and over and over and over and over And when you go you know what you're going to get you don't go in and say, uh, let's see I wonder what kind of burger they're going to give me today I wonder if that that I don't even know what the burgers are, but The chicken sandwich I wonder if it will have like all kind of extra things on it. Well, no, it's not It's going to be the same whatever it is that they always had It's going to be the same meal every time, right? You're not going to find it, you know, I'm going to get tacos today They're not going to have tacos So when I was about eight they had an ad and Tom you might be old enough for this but they had an ad and they used to sing Big Mac to all of you patty special sauce lettuce cheese pickles onions on a sesame seed bun You know, that was like how many years ago 55 years ago They still are made the exact same way All of you patty special sauce lettuce cheese pickles onions out of sesame seed bun. That's a big Mac Nothing nothing's changed with that.  Can you do that? Well? No, that's not part of what we're doing We're selling big Macs here and this is what's on the menu and if you want something different It's going to be a different price and it's going to it's going to be a different service Right, you don't go and order a big Mac and then they give you a whole bunch of extra things on the side It doesn't happen that way and it shouldn't be with our businesses either And I was cleaning a big Mac at jack in the box If you order a big Mac at jack in the box, they're going to say, yeah, sorry, I'm going to have that over to mcdonald's right But the key is we have to know what it is we sell and we have so many house cleaners that they get to a customer's house And they're reinventing every single job and the customer's like, well, I can't have you come at that time All right. When when do you want me to come? Whoa I need you to do this this and this today. Whoa That's that's not what's on the menu. That's not what we're serving Right And so when you've made an agreement with a customer and you gave them a price and you bid a particular job That's what's on the menu. That's what you are in the kitchen fixing You don't just be adding stuff to the menu at the last minute, right? So it's important as business owners that we know what our baseline is What is it that we're selling and what is what is the narrative that we want to go with that And can we market that in a way because right now? I can tell all of you exactly. Actually, I can't I lied I can tell you exactly what you'll find at a mcdonald's, but I don't really eat at mcdonald's. I don't really know what's there But um, you're going to find the same menu, right? It's it's it's duplicatable They they make mcdonald's all over in every city. You're going to get the same meal It's scalable And until we can get our businesses to that point where it's the same thing Everybody knows what to expect. It's really hard for people to recommend you and right now in an economy where there is inflation And the ad dollars have shriveled up and we don't have the same kind of money that we once had to market our businesses And to pay for paid advertising It becomes paramount that we learn what our business stands for how we want to direct that narrative And then we need to stick to the script So that our neighbors and our customers can recommend their neighbors and their friends and they can stick to the script And our employees can go out and tell their friends when you hire on with this company Here's what you're going to get. This is how they treat their employees. This is how they dress This is what you can expect and it becomes a consistent narrative that everyone can play from right It's one of the best forms of marketing you will ever do is really really understand your business Because until you do you cannot possibly hope to turn around and have someone else sell it for you Yeah, you know and as far as the service delivery and I think what you're what I'm hearing is you want to you need to understand what the guidelines are where the where the boundaries are and You know, there are a lot of people who build successful cleaning companies allowing some deviation And I know our friend Derek Christian. He ran a business and he had a rule where He'll allow a customer to change up to three things on their standard operating procedure Still with you know, some some caveats, but if it got beyond three, it was like no, we really can't do that because that's You know, we won't be able to do that, you know consistently and you know using the food analogy Subway, you know what you're going to get but you've got the ability to kind of You know engineer your own solution to a little bit You don't have to have the tomatoes on the turkey sub if you don't want to so So yes, that's that's true That's true But you're not going to go into a subway and ask for sushi on that on that sub, right? There are certain things that they sell and within those parameters That's all they sell and if you say well, I really wanted the fried chicken on this on this burger They're going to say we don't serve fried chicken. That's not part of what's on our menu And like what you said about derrick christian When you go to a mcdonald's there are different ways you can get that same meal Do you want a small medium or large? Do you want fries to go with that? Do you want an apple pie to go with that? There are ways that they can package it together But it's still the same on the same menu It's still in the same parameters of what it is that they're going to provide you And knowing what those parameters are knowing how far you can deviate with derrick It was three things you can change three things. That's a parameter I can't do five things. Oh, that's going to cost me more money with derrick's company I can do three right that's a parameter and if that's what your company does You need to be crystal clear about that because if I'm a new employee and I hired onto derrick's company today And I get to a customer's house and they try to trick me and they have four changes I'm going to have to make a decision. I'm going to have to say wait a second I'm going to lose my job or I got to cut one of those things off your wish list Which is it going to be so what you're describing there is if Nobody ever asked the question. Hey, can we do this or not? Then you know you're doing it right because every you've defined it in a way where people in your organization just know If that's in the guidelines if that's within the brand model if if you will But if you find yourself like having these discussions while mrs. Jones wants to do blah blah blah Can we do this or not then we need to take a step back and do a better job of defining Who we are and what we want to be and and how we do our business But that's so clear Nobody should be confused. We shouldn't have to have a question where you're getting a call Three times a week saying so there's dirty dishes in the sink. Am I supposed to clean them? Should I wash them in the dishwasher? Should I just put it? Well, what do you want me to do with these dishes? There should never have to be that conversation because that's all defined as part of our brand design In part in part of that too. I I I would think would be I mean, I know you would want to make sure that everybody understands how you say no, you know It's not a matter.  We would never do that. I mean In a positive way that your your your customer will understand and respect Right And I I love the fact that tom brought up respectful communication I think that should at least be on that that list that you have with your brand style guide. I think that's Key to survival. Yeah, I absolutely agree. You know, I'm also while you were talking angela. I was thinking about Steve jobs and when he was creating apple I remember that I I saw a Can't remember what it was. It was something on youtube and The thing that he said he thought that he did better than anyone else Was he was really good at saying? No, no, we don't do that. No, we don't do that. No, we don't do this. This is what we do Do we do that? No, we don't remember. We only do this. We don't do all of these other amazing things that are out there We only do this and just being so crystal clear about what we do and what we don't do Makes a huge difference for everyone. I I feel like most people are really clear about what apple does and what apple doesn't do I don't I don't see that. There's a lot of confusion. They they're not good at maps. We got that but But for the most part I I feel like that's A lot of times our industry also is very insular And we look to other cleaning businesses to find out how should we run our cleaning business But it seems like the smarter move to me is stop looking at just another Little business and look for like the bigger businesses. What are the big businesses do? What are the best practices that you have to do to grow and scale? There are not The large businesses aren't saying, you know every time we turn around We're just changing our minds about what we're going to do and what we don't do and just just kind of wing it It's okay. Just wing it. Nobody says When you're saying businesses Liz you're you're talking broader than just house cleaning businesses. Yes Because I do think that we get kind of stuck. We're so insular that we just Only take our advice from other cleaning businesses a lot of times But there is much broader advice and Direction that we can take from I'll use the example Tom of of KPIs You know back in the day when when you and I first started talking about KPIs and key performance indicators and metrics People were like, what is what is that? That is not an idea that was was normal to the house keeping industry That had to come from outside. Listen. This is what big companies do We need to start doing this as well data matters We have to start paying attention to this stuff and then we all realized. Oh my gosh This is like a really smart way to run a business big or small And so I I think that small businesses also need to not just look at other small businesses But much broader. I see Tom's doing the what time is it face? Well, it is that time And We at the top of the hour folks are a minute or so from it Um before we before we wrap up I want to make sure everybody knows how to get a hold of you. I don't know Is it best thing to do go to savvy cleaner dot com or that's perfect. Sure. Okay. I'll drop that link in chat Got it up Show the thank you. She's on it. I'm Victoria But yeah, you guys I want you to keep me posted about your uh, your brand style guides because that's something that you can do for very little Or no money Just pull it together so that at least you know where your business stands And then I would love for you to shoot me a link so that I can take a look at it And I will I will clap and cheer you on Yeah, I mean you you work with tons of of companies and cleaning professionals and if people need help with the coming up with a style guide and the branding and You you you have resources to help with that. Don't you angela? We do they're actually uh, we've got a panel of experts And so we can we can certainly put you in touch with somebody that can help you with that Yeah, and we've got some free resources resources for you as well Well, for for example, look under affiliates and find a style brand guide Here's a free resource right here that you can that you can use That is awesome. Yeah Angela, thank you so much. I I don't know how we've been doing this this long and somehow have Not been able to get you on the show, but we appreciate and I'm glad it finally happened and and hopefully we can Make this happen again Again soon. Okay. This was really great. Thank you so much and thank you to all of you that showed up today This was really fun and I appreciate your support. This was just exciting and I'm glad that we could spend this time together today. Thank you So we're done for today. Um, they're so excited to see you and We're uh, still doing marketing sales month of june. Is that right Liz? Yeah, so Next week five o'clock Eastern we'll be back and add it again. Who's our guest next week? Liz. I don't know victoria. Who's our guest next week? Is it? Uh, oh, I think it is Riley. Yeah, Riley. Yeah, so we'll be right next week five o'clock eastern. Thanks again, angelo. See you soon Thanks you guys


Hello everyone, this is Amit Dan and on this channel you'll find financial travel and more videos if you like what you see Please give it a thumbs up and consider subscribing. Thank you. Hello everyone This is Amit Dan of amitdan.com today I'll have another episode of unboxing and brief review video and I'll be presenting Joe Fresh clothes for those of you who are not familiar with Joe Fresh, Joe Fresh is a Canadian retail chain which Provides a value clothing and some accessories at a very reasonable price Joe Fresh clothes are stylish Colorful and they're also very cheap So I have heard a mixed opinions about Joe Fresh some people like them and some people do not like them Complaining that you know their clothes are not Durable or not good quality, but today I'm going to be opening up This package and then we'll you know take a close look that whether there is really not Durable and good quality clothing or they're just like you know cheap and bad quality so The packaging is very attractive and simple. So this is how it came and Let's flip it And on here you can see that you know this you can reuse this bag for returns or other use So that's a very thoughtful Because you know it's going to reduce some waste. So I'll just open up the packaging and then I will Show you what's inside So let's take out So these are the clothes I bought inside the envelope they included some return Sleeves and Resets so here's the receipt which I'll just put it aside. So they have the return parcel slip and This way you can just return it if you don't like it or if it doesn't fit So that that's a good option and it saves a lot of hassle and time So you don't have to or I believe you can take it to the store to to return and then they attached this Flyer, which I'll put it aside Okay, so I bought two items from Joe Fresh the first of them is Pants and then the second item is a polo shirt, which is a full-sleeve polo shirt So let's talk about the pricing first. So this price is regular regular price is $29 and This is a stretch polo and 90 I believe 98% or 99% cotton I'll show you shortly, but if you look at the prices, they're even cheap before the discount. So this is a regular $29 and the long-sleeve polo shirt is regular $29, but I didn't pay $29. There were some sorts of sales and after all the discounts and everything I ended up paying $17 each So this one I pay $17 and this one I pay $17 So I'll start with the pants first. Let's open it up. Okay, so it's slim straight flicks and Let's take a look here. Okay, so I'm trying to find out where is the Percentage of cotton and nylon or other fabric Okay, so here you can see that sits below waist straight through hip and thigh Tapered leg. I found the tag where I was looking for where I'm looking for the Percentage of cotton. Okay, so here we have it's a 98% cotton and 2% spandex. That's gives you the you know stretch Feature, so let's try how it stretches Okay, so you can see that, you know, it has a good stretch, so it should be comfortable and in terms of quality I Can actually complain, you know, this is a $17 pants original price $29 and The quality or the fabric it doesn't look that bad at all So when you're comparing Joe fresh with other products, you have dollars, you know Keep the prices in mind. It shouldn't be comparing this with a hundred dollars pants or other like, you know $80 $90 dollars brand name. You have to just compare with what you're paying and what you're getting at and Due to the fact that the price is extremely low I cannot really complain about, you know, the quality and made and everything so everything just, you know looks fine to me Okay, so this one I'm going to Set it aside and let's take a look at the polo shirt. So this is a full-slip polo and I'll open it up so here's how it looks and This is size size large and again made in Bangladesh which is right here and This one should be a hundred percent cotton, but let me just look at the tag and see What percentage is cotton? Okay, so we have here actually yes, a hundred percent cotton and In terms of the quality and the fabric Again, I cannot complain. So if you look at the you know fabric and Everything it looks just fine to me. So again, you know comparing the price and the quality I Have nothing to complain about and I'm going to say that, you know, I'm satisfied with the purchase Just a disclosure That these are not paid or affiliated reviews all my reviews on this channel. They're not affiliated unbiased and honest There's no affiliated links anywhere. So what you're looking at I paid this with my own money and You know, you're going to get totally honest opinion because you know, I do not have anything good to say just because of the links or I was paid by that company. So that's not the case it looks fine to me and you know comparing the price and the quality They're totally in line. So I wouldn't say that, you know, because they achieve their bad quality the quality looks fine and I'm happy with the product So Joffrey has a stores in Canada, USA and I don't think it has the stores in other countries and this is owned by Canadian grocery chain La Blanc. So this is their Retail clothing store and some, you know, this is some accessories too and They're actually doing good because of the low pricing and the stylish designing and then they have lots of colorful product as well So that's all for today. If you like what you see, please give it a thumbs up and subscribe because there'll be there'll be more videos coming up So I'll see you shortly. Thank you


So the classic feature of surveillance that makes it a mechanism of power is that it is unequal. And the Jeremy Bentham Panopticon, the prisoners in this ultimate surveillance prison know that they are under potential observation. They can be seen, but can't see the viewer. So when it comes to public networks of cameras monitoring us, maybe one of the most effective things we can do in order to encourage people to react to the changes that are happening around them is to be aware of them. And so I was really fascinated by a tool that the Electronic Frontier Foundation has developed to try and help people recognize the ways in which surveillance in public is exploding around us. When I talk about that, I want to invite Dave Moss of EFF. My name is Dave Moss, and I'm with the Electronic Frontier Foundation. And if you're not familiar with who we are, based in San Francisco, we've been around since 1990. And we exist to make sure that our rights and liberties continue to exist as our society's use of technology advances. I particularly work on EFF's Street-Level Surveillance Project, which aims to ensure there is transparency, regulation, and public awareness of the various technologies that law enforcement is deploying in our communities. And a lot of times that work looks like filing public records requests. So for example, with license plate readers, EFF teamed up with the organization Muckrock to file hundreds and hundreds of public records requests around the country to find out how law enforcement agencies were sharing license plate reader data amongst themselves. Or let's say drones. We'll file a public records request for mission log reports to show how UC Berkeley police used drones to surveil protesters in 2017. Or we'll file a public records request with the San Francisco District Attorney's Office to get a spreadsheet with geolocations of every surveillance camera in their database, similar to what Jake was just talking about. And this is all a problem because too often our work looks like this. We are chucking public records at people saying, here you go. Here's some documents on document cloud. Or here's a white paper we wrote. Or a 3,000 word blog post.  And if we're lucky, I have a funny cartoon to go with it. I don't have one today, so I had to use this one. Really, our work should look like this to the public. It contextualized within their communities. If I could, I would run a walking tour company where I could take people around and show them the various surveillance technology around them. I'm a very busy person, and I don't know that doing tour groups of six or seven people is really the most effective way to get our message across. However, maybe this concept can transfer over to something like virtual reality. Taking a step back, we look at virtual reality and we look at law enforcement technology. Police are already working on virtual reality stuff. So this is a company out of Georgia called Motion Reality that has a warehouse-sized space where police officers put on virtual reality helmets. They're given realistic feeling, fake electronic firearms.  And that can be replayed back so they can see what they did right, what they did wrong. One of my favorite things about this is that they are also covered in, I guess, electrodes. And so if they're shot, they get shocked. And they're demobilized in that part of their body. There's a company that has taken one of these Oculus Go's and modified it to work as a replacement for field sobriety tests. So the whole flashlight thing would happen within a VR visor. And then there's a surveillance aspect. This is something called bounce imaging. And it is a little ball covered with little cameras. And a SWAT team officer might chuck that into a hostage situation or whatever. And then somebody could sit outside in virtual reality looking around before they go in and then recording a 360 view of everything that's going on. So having looked at that, what can we do on the other side with VR? I'm going to give you a quick background, a little brief history of our organization in VR. This is one of our founders, both a lyricist for the Grateful Dead as well as a digital pioneer. And in 1990, he wrote an essay in which after he had gone and visited some of the early VR companies, and he came back and he was amazed. He thought it was a psychedelic experience. Of course, he thought a lot of things were a psychedelic experience back then, because I think he was on psychedelics quite a big chunk of the time. But he was excited. This is the next big thing. Welcome to virtual reality. We've leapt through the looking glass. Now we're going to jump 25 years because not a lot happened since then. But in 2015, we finally saw VR start to move towards the mass commercial market. This was the Oculus Rift. This was the HTC Vive. This was the PlayStation VR. They all kind of came out early 2016. And for our organization, there were two big questions we were looking at. First of all, what are the digital rights implications of virtual reality technology on our society? And two, what is the potential for virtual reality as an advocacy tool and an educational tool? We'll start with what I think is a privacy element. The Intercept had a great piece in 2016 about hypothesizing that virtual reality might be the most nefarious kind of digital surveillance with regards to the internet yet. And I tend to agree with this. This voiced a lot of the concerns I was having. And we were talking amongst ourselves. And we hadn't seen really floated publicly yet. And the reason is biometrics. Virtual reality tends to rely on our physical characteristics in order to function.  But even something so simple as how your head is moving in a virtual reality environment can be correlated to mental health conditions. More advanced VR technology is starting to involve devices that measure your breath or track your eyes or map out your facial expressions. And that's a whole other word of biometrics. And then one of the creepiest things is when you have companies that in order to gather sort of reactional biometrics are throwing stimulus at you in a fairly quiet manner without saying why, so they can find something measurable and how you respond to it. We're not gonna get too much into augmented reality, but that's gonna also present even more problems because a lot of the devices are scanning the world around you in order to produce content. Something interesting that came up as well is that there was a research study by the Extended Mind in Pluto VR that found that current state of play, 90% of VR users are already taking some sort of steps to protect their privacy, whether that is adjusting their Facebook settings or using an ad blocker. And while three quarters of users were okay with companies using their biometric data for product development, the overwhelming majority was very much opposed to that biometric information being sold anonymized or not to other entities. Now as far as VR as an advocacy tool, we're not the first ones to try this. Planned Parenthood has an experience called Across the Line that puts people in the position of a woman trying to seek reproductive health services at a clinic that has a whole lot of angry protesters there. PETA has a couple of experiences that they take around to college campuses and other locations where they challenge people to step inside a factory farming situation. What does it like to be a calf at a factory farm or a chicken? And then there's some groups out of Brooklyn, Massachusetts that worked with the United Nations Environmental Assembly to do virtual reality visualizations of data on air pollution. And they took that and they ran that through a bunch of UN delegates in Nairobi. So that brings us to EFF's Spotless Surveillance Project. And this is, at its base, a virtual reality experience that uses a very basic simulation to teach people about the various spying technologies that police may deploy in their communities. And when we were starting to pursue this in the early stages, we had some considerations. We wanted it to be a meaningful advocacy experience. We wanted to not collect biometric information. We wanted it as an organization that supports open source and accessibility to technology. We wanted to make sure it worked on multiple platforms and not just the Oculus Store, the Vive Store. We wanted it to be also functioned on a modest budget because we are a nonprofit and we are not Sony. When I say a meaningful advocacy experience, we didn't want to rely on the novelty factor of VR. You can basically take anything and put it in VR. If it's somebody's first time using the VR, they'll be like, wow, this is amazing, regardless of what it is. But we wanted to make sure that ours was presenting our research in a way that only VR could allow. And we didn't want people to just be watching a movie in VR. We wanted them to be doing something, interacting with the world and to be challenged by it. And we wanted people to learn information that even though they were experiencing it in a virtual world, we wanted them to be able to carry that back to the real world. So the concept is once you put the headset on, and people will have demos during the lunch break, but you can put it on. You're placed in a street scene. It's in Western Edition neighborhood of San Francisco, where there is a police encounter going on between a young citizen and two officers. And you look around, and as you find something, you get a pop-up and a voiceover explaining what it is. It's not meant to like how quickly can you go through it and score points about the surveillance technology. It is supposed to be an educational tool. And there were four goals. One was can we do a virtual reality? As a nonprofit, can we do a virtual reality experience? Can we do it cheaply? And if we can do it the first time, maybe we can do other things down the road. Number two was just to educate people about the forms of surveillance. Then we also wanted to help them figure out where they are in their communities. And then finally, we had this thought that police encounters are very stressful situations. Protests are very stressful situations sometimes. Things move very quickly, but it can be useful for people to take note of what surveillance technology they saw in those scenes. So perhaps by putting people in a simulation, in a controlled environment, where they're able to gain practice looking for these technologies, it might carry over to these higher stress situations. So we decided not to go with a computer generated environment and just go with a 360 degree photo. This is the Ricoh Theta V. You can see it right here. It's also on the screen. It's got two concave lenses, one on each side. And it captures just beyond 180 degrees on each side and then stitches them together. So you're able to take a photo of everything. If I used it right now, you would get all of this. You would get all of this. The only thing that you might not get is just the very base of the tripod underneath the camera. But this helped us get past of what people referred to as the uncanny valley. When it comes to video games, the more you try to create a realistic person or a realistic environment, the more creepy it is to people. But by using an actual photo with a real scene, with a few things photoshopped in, it bypassed that all together. This is what the photo looks like that we took. It's obviously, once you're in the virtual reality headset, it wraps all its way around you. But you can see there is a scenario there going on. And you can kind of see us at the bottom here. I'm going to show you a little bit. This is what it actually looked like. And you don't see this in the game. So this is like a behind the scenes kind of exclusive here. We were just kind of hiding under a longer version of this pole that went about this high. And we're just kind of hiding there outside this police station, hoping police would come outside. And eventually they did. And it being San Francisco, they didn't question two people with a weird piece of technology on the street, which was great, because it was kind of the perfect shot for us. For those of you who are not going to have a chance to try it today, this is what it looks like in there. If you looked over at the body cam, you would get a pop up about it that explains what it is. And it has a voiceover, because we didn't want to make sure it's such a visual medium. We didn't want it to just be that you have to be fully sided to enjoy this experience or to learn from it. So if you are only able to see out of one eye or you all have limited visibility, but you have a certain amount of awareness of an environment, you can actually go in and still learn things through audio. We did our beta launch on November 5. This is at the Internet Archive at the Aaron Swartz International Hackathon. That's actually Brewster Kale, the founder of the Internet Archive, testing it out, which was a real honor. But I think for the most part, we are looking at having tables like this. This would most like there's not a lot of, at this point, not a lot of people have these devices in their homes, even though this one here just kind of dropped down to $200 recently. Not a lot of people have it, but it is something that we can take to conferences. We can have our grassroots activists when they're going to visit community groups, with them just like they would bring one-pagers or brochures or things like that. They could actually bring one of these with them. We've run it through probably about 500 people in the last month, which if you think about it in terms of an activism organization, if you're able to spend seven to nine minutes with somebody, getting them to only exclusively focus on surveillance, that is incredible. I mean, that's like thousands of, that's a lot of time. But it was available on the internet. And so one of the things that I found really gratifying is Portland, Maine is about as far from San Francisco as you can get while staying in the United States. But we see that there are maker spaces and hacker spaces and media labs that are trying this out and having people demo it. And we started to see social media respond to it as well. My favorite tweet is this one in the middle. VR tech is so effin' rad. I just went spitting through my apartment pinging spy tech on the screen of my tracking device, lolsob. And I think lolsob is exactly what we were going for with this. So I feel pretty good about that. So as far as next steps for us, we're still in beta mode, so we're gonna continue in doing demos to gather user feedback. We're gonna improve the experience. One of the things with working open source technology is that sometimes there might be a tweak in the language and then everything breaks. And so sometimes we've had some bugs come up and we have to fix them and we need to get everything stable for an April 2019 launch. And once we have that, we'll start sending it out into communities. So maybe it'll come up with an educational curriculum so teachers can do it. But then after that, we have to look at, well, what would the next version of this project be? And we have a few ideas. Some of them are, well, let's do an internet of things version.  Or maybe we do one where not everyone is like into San Francisco and they wanna know what it's like in Iowa, they wanna know what it's like in New York City. So maybe we just build the same thing for various areas. Or maybe we just abandon VR all together and we go on to AR and we have some way for people's phones to be able to project things for them into the world. I mean, all of these depend on how the technology develops, what kind of interest we get into it, whether there is a return on investment, what kind of grants there are. I mean, it's kind of a new world and we don't know where it's gonna be in a year and we don't know where it's gonna be in five years. But I can't tell you, I know where it's gonna be after lunchtime and that is just outside the lunch room where if you can come try it out, I've got two of the devices and I'm happy to show you how the camera works or anything like that. And that is all I have. You can, if you do have a headset at home or you just wanna play around with it on your computer browser, it's at eff.org slash spot.


It doesn't matter what I say or do. I can't escape it. Monday is coming. Most people are familiar with the Sunday scaries, that moment at the end of the weekend where the reality is of heading back to a hectic work week hit you. But recently, two minutes sat down with Sunday, and we were shocked to learn just how bad it really is. Why now? Why speak out now? I got tired of living in fear of being scared. Scared of? Of Monday. Years of never enjoying a weekend because of the impending gloom of Monday morning finally became too much. Was fear always present? I'm fine at the beginning of my day, but after lunch, that's when I really start to feel it. I don't want to feel those Sunday scaries. I want to enjoy my whole day. It's my day. I used to be Sunday fun day. I want to be fun again. An emotional interview with Sunday. Plus, First Saturday, I've never seen that guy once in my life. Fiery surprise chat. Where is he? Huh? You tell me that. Bring him in here, interview him. Let me know what you think. Do you feel like me? No, you know what? I'll tell you what I feel like. What's your name again? Well, yeah, I don't get ****. Come at me. I got Monday at least, dude. Monday! I'm out! I mean, I think that went really well.


Around Dodge City and in the territory on west there's just one way to handle the killers and the spoilers And that's where the US Marshal and the smell of guns smoke Starring William Conrad the story of the violence that moved west with young America and the story of a man who moved with it I'm that man Matt Dullin United States Marshal the first man they look for and the last they want to meet It's a chance a job that it makes a man watchful And a little lonely Howdy boys and girls This is your wagon master ward bound to tell you how you can win a real live wagon train pony in your Edsel dealers pony naming contest That's right every Edsel dealer in America has given away a pony So just get your mother and dad to take you to your nearest Edsel dealer So you can name the pony at the same time your mother and dad go for a demonstration drive in the new 1958 Edsel and if yours is the winning name you will win a real live wagon train pony Just imagine you can go for rides Teaching tricks and you'll be the envy of every other boy and girl So get your parents to take you to your Edsel dealer So you can put your pony name on the official entry blank that gives the easy contest rules And you may win a real live wagon train pony. Howdy. Awesome. He goes Marshall Dillon Hello, my name is Brian Marshall. I come in mr. Brian. Thank you Me and my boy we got a branch up in the south pork of the Solomon. Oh, what can I do for you? But now I ain't no ways responsible you understand. He's been kind of put on me you might say What has and the Indians started it as they was raiding for horses a couple of days ago They'd have got him me too probably but for this kid they had along a kid Yeah, he tried to come in ahead of the rest the Indians. He showed himself too soon. That's what happened My son saw him in time to warn me. We put up a standoff fight and the Marappahos didn't get a single or what's the trouble then? We got the kid. Yeah, he's still there Wilder than a deer He got shot in the leg a little we brought him into the house after I Want to know what to do with him Marshall. Oh, how old's the boy mr. Brown. It's hard to say bet he's 12 under that's pretty young to be on a raid party sure is but he's awful wild He tried to kill me twice already. Why don't you turn him over to a reservation somewhere? They take care of it I can't do that Marshall. They wouldn't have him. Oh, why not? Well, he ain't no Indian.  That's what I think Well, I don't know what I can do mr. Brian Well, one thing sure Marshall. I can't keep him no more Don't seem right for a white boy to go back living among Rappahos now.  Brian. I'm a u.s. Marshall. I'm hired to keep the peace not Plain nurse made to orphans all the men I ever heard over around here thought might help that boy You won't you won't You'd have to run them off into the prairie I guess Oh, wait a minute, mr. Brian Alright, alright, we'll we'll write back out I don't see nobody around brain. Oh my my son be out in the cattle this time of day I told the lock that kid in the potato cellar when he had to leave the house that it over there. That's it.   We're just here to help you that song Hey, you look pretty weak to me Is it that hole in your leg or haven't they been feeding you? Well, he won't eat Marshall.   I'm all right. Yeah, come on. Let's go in the house Let's see for sure. No, I Hey Yeah, I got him Oh, I haven't you done anything about this bullet in his leg Brad. I tried Marsha. He wouldn't let me near it You tried to bite me. They can't fight much now. All right. Come on. Show me where to put it My friend you'll be sitting way up on top of the world when you With the big red Right into that Oh L&M best-tasting smoke you'll ever find made from the Southlands finest cigarette tobaccos and You get that full rich flavor coming at you through the miracle tip your white inside your white outside The pattern number on every pack guarantees a more effective filter on today's L&M L&M smoke cleaner best Night into that L&M flavor You're really living when you do I carried the wounded boy into the ranch house now lady want to bed and want to work He came to in the middle of the operation, but he didn't move a muscle where utter a sound When I was over I got some strong tea down him and then he went to sleep Couple of hours later. I noticed he's waked up. I walked over to the bed My leg Well, of course I did Why? You might have died if I hadn't a wound like that gets in Rapal don't care if they're prisoners died You're not a prisoner here Look, what's your name anyway? Yorkie Yorkie Hello That's all I remember Is that what the Arapahose cookie?  Killed in a raid. They told me I've been a rapper ever since What was your father's name, you know? I see young But how come you remember English so well? An old man of the tribe makes me talk every day.  You've got to learn to live a different life No, you mean you want to go back with the Indians? First I have to make a big cool make a big cool. What for? I'll be killed if I don't Are you talking about I?  So you forget about that If I make a big clue my mistake on the raid will be forgiven And I'll be the youngest brave in the whole tribe.  And I'll have some soup for you when you wake up Like a little more cosmic brand. Oh, yeah, thank you What you gonna do about that kid Marshall is not much I can do well You can't leave him here. I didn't bring him here Marshall, I'm serious. Even if that was an ordinary kid. I got no way to raise him, but this is bad I told you've been after me twice already. Now. You need the scalp to take back some matter of life or death with it They ain't taking mine.  John? Left alone. Yeah, but he's so young now. I heard the Billy the kid killed a man when he was 12 He doesn't seem to matter much Can't you talk him out of it? Oh, it's wrong. I've tried but Yorkie thinks like an Indian. He doesn't know anything about the white man's world Guess not How's he feeling this morning anyway, and I hope to his fever it'd be done, but it isn't well. He needs a doctor That's what yeah, oh by the way, Brant is this one of your guns Where'd you get it Yorkie had it when I went in there this morning But he was too weak to use it.   I will take him into dodge Now all your shoes can keep a dancing With No puffing and no buffing it rise to his shine back Ever wish there was a lady like shoe polish one that would keep a lady's shoes looking lovely without making her work like a stevedore Well, now there is You shine all that liquid wax The shine is new a bright self-polishing shine that covers up any scuffs or scratches But never never changes the color of the shoes you chose so carefully The way it goes on is new with a neat flexible applicator that shapes to your shoe to spread the polish more evenly and accurately and Keep it a safe distance from your manicure and of course the shine all the folks wouldn't think of having a lady rub or brush Use you shine all the liquid wax dries to a shine shine ma'am The next few days Yorkie lay on the couch in Doc's office, and he watched us with wild restless eyes In spite of his obvious courage, I think he was a little frightened And when Doc was suddenly called on a case out in the country for several days I had an idea and I thought Chester to find kitty You want me to nursing is that it man? Well partly kitty But also I thought maybe you could talk to him a little it's so it is hard for him to trust a man I guess yeah, I know just to tell me about him He'll be well enough pretty soon to get into trouble Bad trouble. I'll do it. I can Can he try to get it to eat something? Yeah, I haven't had much luck. Yeah, but you stay here. Yeah Hello Yorkie Who are you? My name's kitty. I'm gonna take care of you Why? Because you're sick. Wouldn't you take care of somebody sick? Not an enemy We're not enemies Yorkie But even if we were I'd take care of me Prisoners get role by themselves or they die not about me. They don't Anyway, you're not a prisoner. You can leave anytime you want to Is that the truth? Unless you do something wrong I don't know about you What it was like with the Arapahoe's or What you remember about when you were younger Telling me secrets. I don't want to know any secrets Yorkie But maybe you can tell me Did you have a mother in the tribe?  I didn't need one You ever want one Yorkie? I don't know. I Guess so sometimes Better to have one Mine was killed and raided when they found me. I know Do you remember at all? No Sometimes I think I do Sometimes when I'm asleep What do you remember about it then I Don't know Just a feeling I guess Sort of like being warm. Is that what it's like? Yeah, I Think that's what it's like Yorkie Very much like that. Hungry kitty would Do let me have something to eat Of course I was Yorkie. Of course I will Kitty spent as much time with Yorkie as she could manage and whenever she'd been with him He always seemed calmer and less frightened We began to have hopes that maybe the boy would take to his new life after all Chester and I were busy and except for taking some food up now And then we turned Yorkie's care over to kitty completely when dog with that Well, he said worried he'd have to be out there another day.  I don't know Where we gotta do something with him Where's Yorkie? All right, he's upstairs kitty. Have you been up there today to see him? Well, no. Well Yorkie's gone, Matt. Well, I'll go take a look. I've already searched the place he isn't there. Let's go look on the straight chest and maybe somebody's seen him. You better find him. That's all I can say. We'll find him kitty. Don't worry. Maybe he's got a hold to a gun somewhere. I hope not Anyway, if he's as smart as I think he is he'll locate a horse to get away on first Maybe a couple of them just now beginning to think you're gonna settle down a little hang you never know I still got faith on that kid some Let's cross over to Moscow make stable That's much younger now and Mars Marshall I was gonna come see you Marshall. Oh, that kid you brought in to dodge the other day Oh, what about him? I caught him trying to steal one of my horses. You've got Yorkie. Where is it?  Give me your knife. Don't untie him Marshall. I'll handle him. All right. Yorkie, I'm sorry this happened. I'd have given you a horse if you'd ask me Wasn't going to steal him and what was you doing riding him out of that stall young fellow wait a minute Mars You say you weren't gonna steal him Yorkie. No, what were you doing then? Kitty didn't come and I got lonely All right, I Don't know I think I do Just wanted to be around something familiar something. You know, isn't that right?  You know them pretty well, so you came over here. I Wasn't going to steal him. I just wanted to get on him. You know, I have to leave the boy Marshall is tell of the truth Yorkie, I'm sorry. I treated you rough. Now. Why didn't you tell me? What are you gonna do with me now?  Well, you come over here. I'll give you a horse to ride You will sure I got lots of horses you can take your pick. I Don't understand you Well, he trusts you Yorkie We all do You shouldn't trust anybody. Well, maybe not but we do anyway Hey Mars, I got an idea. Yeah, Marshall. I don't suppose you could use a stable boy around here Some kid who really knows horses who's used to hard work. Yeah, I don't have much money Marshall But I could feed him a little maybe fix him a bed in the saddle room here Of course a good boy is like a good horse, you know, it's bound to be some hot blood at him try to lift my hair I'll walk them good that clear young fella You're talking about me. Well, of course. They're talking about you Yorkie one thing I can't hire nobody less than he has a whole name Most Yorkie don't know his last name. Well, call him anything Kelly that's a good name Yorkie Kelly Grimmick in Kelly sounds all right to me But you people get out of here now. I got work to do and Yorkie Doc says you're bitten you come back. I'll be back


I'm eating Sorry, follow some Instagram Twitter for more juice It's so juicy Below And today we're working to a video. It's from the village cooking channel. What that makes me think of Andrani. Why I just wanted to say her name You just said Andrani. I did. I love you Andrani So usually I do that would have been golly content and stuff like that So this is a group of villagers who makes a bunch of food for their entire village and kind of love videos YouTube channel just about it. So today they're making butter chicken, which is one of my favorite dishes I love all kinds of videos butter chicken So they go through you the entire process beautiful with the meat Yeah, to to literally everything those are probably some of my favorite food food regardless anywhere in the world I love watching a village that makes their food and feeds all the people. There's just something about that that I find deeply satisfying. Yeah, I love butter chicken. Although the tikama saw we made It tasted very similar to butter chicken very similar on that undeniably love really really delicious. Here we go Love the passion a lot of meat there Vegetarians beware. Yeah, we probably need to put a disclaimer here for trigger warning for we know a lot of you are vegetarians Yeah, I hate the look of just raw meat just out really it looks so gross really the chicken especially huh, I think steak looks good raw and like out but It looks really gross to me when it's not cooked isn't everything They're using everything. Whoa They have a great camera. They really do Okay, so they took the chicken feet for me can't eat this I Had some spicy ramen the other night that would have sent you to the hospital We accidentally ordered hot spicy They playing Ludo whoever there's cinematographers is Kind of making a gear masala. Is that a little spider? Yeah Country chicken. Oh ginger garlic paste buddy. Mmm.  It's quite a muddler. They're really That does not sound good Mix into with their hands cinematography on this Labels that are getting put in here. What do y'all pay your cinematographer? He's doing a great job And they have must have like a red to camera. They have a fantastic gorgeous. Yeah, that must have been hot right above the frame with that Look at all that butter butter me up, baby Getting melted and it's getting ground at the same time there. Oh Do you like butter? I love butter Butters my favorite food anybody who doesn't like butter might have something wrong with your soul Love his voice is my alarm to wake me up in the morning. Yeah, wake up you better My The amount of flavor in that That's so good. This is really great. I love that. There's no narration. It's just like we're there Sitting and watching this I love that. There's no narration. No music. It's just the sounds of what they're doing. It's like you're there. Oh, it's so great oils Using a fricking shovel Cameraman to show it off now. That's a lot of onions. Oh, this is Glorious, I didn't see that coming to you. They're making the sauce. I guess so It's gonna take a long while We get it now. We get it. You're talented. You hear the sounds of it, too Not that guy. Oh, like, yeah, but all this ambient noise is just Masala Butter chicken. Yeah, also very well miked as well. They're not using it in camera or in phone mic But doing it all their lives. There's a number that I bet that's absolutely delicious. He's going to town So at the end there To feed these people, I guess you can contribute money. Yeah, you probably don't a court Dillage. Yeah, because I wonder One I've been around they have 8.5 million there. So I'm sure they pays these guys salary and then they Because when I make videos the most expensive part next since I have all my spices and I'm sure they have all their spices is buying Proteins and I'm sure they raise the protein. Yeah So I'm sure it's much cheaper for them. Yeah, so they're probably making a Good amount of money off of these videos and so they can support themselves and make the videos and then also support either their Village or at least this this is I don't know if it's an old person home Love it or what it's a fan everything about the videos fantastic I will I will react to every video these this channel has this is one of my favorite food videos We've ever seen because it was literally just watching this village make food Yeah, I felt like we just got to sit there and watch it. I loved That there's no narration or music. It was just the sounds of them making outside of that guy telling you what he's putting in the Yeah, yeah, yeah, I think the the big loved it the big payoff is just watching people eat the food Yeah, I was just I was fully immersed Yeah, that was one of the best food videos ever Have their videos always been that good as the person that started the channel was just like hey I want to film you guys making stuff.  That was that was great. Love that And in fact really really sorry their village as well really sorry to the vegetarians out there The start of this must have been really hard. I'm really sorry. Maybe they have a vegetarian video Yeah, I'm sure they've got some paneer stuff that they could put together that we would see I don't know though Yeah, anyway, the village doesn't look like they're vegetarian now most most villages like that. They're not I mean They'll be fish, but for the most part they have proteins that are available off of whatever land they live off of yeah That's what I can pop a new Guinea is that if you live by the ocean your primary protein was fish Yeah, if you live in the mountains your primary protein was either chicken or pork as a wild hogs So yeah great video fantastic. Let us know what other videos of theirs and other food videos We should react to down below Dina Dina Dina Dina Mother