Hello, and welcome to this session in which we will discuss the concept of database system. In this session, we will also cover terms such as database management system, data warehouse and data mart. Starting with the database system, it's basically a software system that does what? That manages data that is stored on a database. Now what is data or a database? Well, database is an organized collection of data. What is data? Data could be text, numbers, images, videos, so on and so forth. That's stored and managed on a computer system, server, someplace on the cloud. Well, that's what the data is. The purpose of a database system is to do what? What's a database system? Provide an organized and efficient way to store this information, manage it and specially retrieve it and manipulate the data and eventually analyze it. That's the purpose of the data is to take the data, analyze it and make business decisions for it. So a database system, the system itself is made of the database management system, the DBMS and the data itself, which are the figures and an application that uses the database. Then we have an application that uses the database. All of those together, they're called a database system. In an organizational database system, data from related application is often pulled together in logically related files that are stored in a database. So database usually think of various tables, various data, but that data is they are, I'm not, you know, I'm not, I'm not showing you this properly, but the point is you have different tables, different data, but they are connected logically. They are connected logically. They can be retrieved in a systematic way. So the database management system provide a way for multiple application to access the data in the database and also to ensure that the data is stored in a managed and efficient and secured manner. Now what are some popular DBMSs or database management system? MySQL, Oracle, Microsoft SQL server and post GRE SQL. Those are some popular ones. Before we proceed any further, I have a public announcement about my company farhatlectures.com. Farhat accounting lectures is a supplemental educational tool that's going to help you with your CPA exam preparation, as well as your accounting courses. My CPA material is aligned with your CPA review course, such as Becker, Roger, Wiley, Gleam, Miles. My accounting courses are aligned with your accounting courses, broken down by chapter and topics. My resources consist of lectures, multiple choice questions, true, false questions, as well as exercises. Go ahead, start your free trial today. No obligation, no credit card required. We need to be familiar with high level and low level of database system integration or integration in a database system. It all depends on the need of the organization. So the level of integration in a database system could be a high one or a level integration, depending on the two. So we need to know what is a high level, what's a low level? A high level integration typically means there are fewer, but larger databases that are used by many different applications. So this is what it is. It's, we have smaller one, fewer, not smaller, fewer, less, but they are large and they are used by many different applications. This approach can help reduce data redundancy because the information is all connected, fewer ones, and make it easier to achieve cross-functional reporting. So you can ask for the data from several places to be put in one report, which means that the data can be accessed and analyzed across different department or function within an organization. So what is an example of a high level integration database system? Is an ERP, and we talked about ERP. We have a one-hole session about ERP. ERP is a software basically that integrates all the business functions, such as accounting, finance, marketing, supply chain, so on and so forth. They're all integrated into one system. And you can bring data from different places all at the same time. Or a CRM. Also, we have a whole session about CRM, where you keep track of your customers, customer relationship management, about your customer habits, about your customer purchases, so on and so forth. Those are high-level integration. We also have what's called low-level integration. This involves smaller databases that are used by specific application or departments, like basically sitting in a silo. This approach can be more suitable for organization with less complex data needs, and with more decentralized decision-making structure. Because again, as I told you, it's silos. So the data basically are in different silos. They are not connected to each other. As I showed you earlier, where all the tables, all the information from different departments are integrated. This may also result in a more data redundancy, because you could have the data in this silo, and you could have a data in this silo. And it's more difficult to achieve cross-functional reporting. So if you want to get a report, you cannot include data from two different places. For example, you could have what's called a departmental database, which is a database only for a specific department. For example, the salespeople, they have their database, and it tracks information about their sales. They want to track information about their sales. Or what's called also standalone database. It means database is not integrated with other databases. For example, in a research lab that use experimental data, might be a standalone database. That could be the case. Also, personal databases. For example, the way you organize your own stuff, your own notes, your own files, it's a form of personal database. But it's not integrated with some other data. This is what we mean by low level of integration. It's not integrated with other ones. Now, you have to keep in mind, there's a range of integration level between high and low, and the appropriate level depending on the company needs. So there's no one answer. This is the right one, the high or the low. And it doesn't mean to be high 100% or low 100%. Could be a mix of the two. More definitions that deal with data and data systems or database systems is data warehouse. What is a data warehouse? It's a large centralized repository of data that's used for reporting analysis and decision making. Just basically a data warehouse where you have so much data. And that's what we mean by data warehouse. The purpose is to integrate the purpose of the data warehouse is to integrate and consolidate data from various sources. So you have sales, you have purchases, you have payroll, you have all sorts of data that are processing transaction and you want to send all this data to this data warehouse. So you can see a unified view of the organizational data. So it typically includes historical data from transaction, transactional system, and other data sources because the transaction did happen. The data organized and structured in a way that support efficient querying. So you can easily search it, analyze it, typically using a dimensional data model, such as star schema. So you could use different ways to analyze this data, search for specific things, filter it, so on and so forth. So data warehouses often use what we call ETL, extract, transform and load processes to extract data from various sources, transform the data into consistent format because that's very important because the data could have a different format. But once it goes into the warehouse, it has a consistent format because you're going to extract, transform and load. If you don't know what ETL is, we talked about it in a different session, and load the data into the warehouse. Once the data is loaded, it can be queried using what's called business intelligence tool, which we'll talk about this in the next session. We have few tools we can use to generate report and perform analysis. So the benefit of a data warehouse include improved decision making, increased operational efficiency, and enhanced business intelligence capabilities, which we'll talk about in the next session. So by consolidating and organizing the data from different sources, we have a comprehensive view of an organization's data, which is, it's a great, it's a gold mine. It's going to give us a lot of information which could help us identify pattern, entrance and enable us to make more accurate informed business decision. So data warehouses are commonly used in many industries such as finance, healthcare, retail, manufacturing. Practically in any industry, where large amount of data need to be managed and analyzed, and basically that's any industry. So we're going to go from data warehouse to something called datamart. I'm going to abbreviate it as DM. Datamart is similar to data warehouse, but it's a subset of a larger data. So we have, this is for example, if this is the warehouse, we could have a datamart. It's a small subset. It's designed to serve a specific business unit or a department. So this is what you want to think about when you're thinking of a datamart. Like a data warehouse, it's a database that used for reporting and analysis, but it contains smaller and more targeted sets of data. So a datamart contain data from multiple sources, including transactional system and other datamarts or the larger data warehouse. So it could bring the data from many different places. The data and a datamart is organized in a way to optimize the need for that business unit or department. Remember, datamart is to serve the business specific business unit or a specific department. And it may use different data model or structure, different model or structure than the larger data warehouse. So it could have a different model and structure than the bigger one because it has a specific need. One of the key advantage of a datamart is the ability to provide faster access because you have smaller data, you can have access to it faster for the business unit by providing a targeted sets of data. It's optimized for their need and datamart can enable more efficient querying and analysis. Also, datamart can be easier and less expensive to develop and maintain than a larger, you're dealing with a smaller size data rather than a larger one. However, it has a potential disadvantage and I'm sure you already guessed it and that's could lead to data silos where we have the data someplace and maybe we need it somewhere else and those two systems are not communicating because a datamart is specific for that department because the data is designed to serve a specific business unit. It may contain data that's not shared or integrated with other datamart or the larger data warehouse. This is a potential disadvantage but this can this can lead to inconsistency inconsistencies in data and difficulty in achieving a comprehensive view of the organization. The best way to do it, data integration and sharing may be implemented to ensure consistency and accuracy across datamarts and the larger data warehouse. So you want to somehow include both. Now, a good example of a datamart, suppose a retail company has a large data warehouse that store data from various sources, sales, transaction, inventory and customer data. The company also have several datamart that are designed to serve specific units such as sales, marketing and finance. For example, the sales datamart, this is only for sales, it could contain a subset of the data from a larger data warehouse such as sales, transaction, customer data and product. Now, as long as the information is coming from the data warehouse, the data warehouse have it but the risk is, let's assume we have a DM here and we have a warehouse, this is the data warehouse. So okay, we are feeding information into this DM but the risk is maybe this DM is also bringing information from another source and this information is not being shared with the overall, that's the risk of data silo. So the sales data might be designed to help the sales department answer the following questions. So this datamart is specifically designed to help them answer what are the top selling product in a particular region or time period? What is the average order value for different customer segment? How has sales performance changed over time? Also, we could have a datamart for the marketing department, could contain a sub data of from a larger data warehouse that's optimized for the need of the marketing department. It may be designed to help marketing department answer questions like what are the most cost effective marketing channel for different customer services at online, if it's online, is it social media, is it Google search, if it's social media, is it Facebook, is it Instagram, is it LinkedIn? What channel? So just help us answer those questions. What is return on investment for different marketing campaign? How much are we investing? How many people are clicking through those campaigns? So on and so forth. How are customer preference and behavior changing over time? So it will be a datamart specifically helping marketing people, just like we have one for sales, we have one for marketing. What should you do now? Go to Farhad Lectures to answer multiple choice questions about the lectures because this is how you would learn whether you are studying for the CPA exam, the CMA exam, accounting information system or some other professional certification. Farhad lectures can help you get where you need to be, invest in yourself, invest in your career. Good luck, study hard and of course, stay safe.


On this week's fan service, we discuss plagiarism. Thanksgiving anime. Kill a kill. Faking your own death. Welcome back, everyone. From American Thanksgiving holiday break. Thanksgiving, not Canadian Thanksgiving. That was before. It wasn't the before times. Yes. But we're in the now times. My name is Miles Luna. I'm Issa. I'm Cole. I'm Tori. And this is fan service. It's fan service. We're going to teach an official anime podcast on a new set. I know. A new set. Interesting. It's a pretty set. I like it a lot. We have some brick walls and some foam walls. Yeah. One of the flats definitely didn't follow me right before we started recording this. Like that super didn't happen. This is a different mile. This is a different miles. Oh yeah. The original miles got crushed by a brick wall. So we found the clone. Yeah. We were placed in with clone miles. Is that why I can't remember anything? Like from like the early years of my child, they're just implanted memories like in Blade Runner. Oh yeah, I was going to say that, Tim. I thought you were just going to stop. Like, I can't remember anything. I was like, no, that's always miles. This is why every time you give me a wooden horse, I just break into tears and I don't know why. No, it's like a Bulma figure. Every time I see Bulma over there, I don't know why, but it just really affects me. Hey, Thanksgiving might be over, but the eating is not. Oh, we got mail. Christmas came early. Oh man. What's happening? I wanted to wait. We had this, we got this quite a while ago. So apologies for waiting on the reveal of this gift, but a certain number of our cast needs to be here because there's a really lovely letter that if it's OK with everyone, I would like to share. OK. Yes, please. To the cast of fan service, welcome back! Yay! I can't believe the show has been revived once again. I hope this time it's here to stay. Because I'm already obsessed with it again. I've only seen the first two episodes and I have a whole new roster of anime on my to-do list. I just started watching The Devil's Part Timer and I can't get enough of it. It's hilarious. You guys keep me up to date on what is popular in the anime world and without you, I'll just keep rewatching episodes of Sailor Moon and My Hero Academia. So thank you for bringing new anime into my world. So to get into the proper spirit of fan service, I bestow upon you a welcome back gift box full of the usual fun Japanese snacks, both sweet and savory. Please enjoy it and welcome back. And for Tori and Crawford, welcome to the team. I'm loving the energy and commentary you're bringing to the show. I'm looking forward to hearing more of what you have to say about anime. I hope you all enjoy the snacks and please keep up with the awesome work. Fan services without a doubt, still my favorite RT podcast. Nice! I gotta have it back in my life, sincerely. Sincerely, Tatiana. Also on Twitter at miso underscore. Delicious. Yay! Thank you. Thank you so much. Thank you so much. The best RT podcast. Are these fruit rolls that are pepperoni flavored? What? This has like a steak cheeto. Steak cheetos. I've never been to Japan. Should we just? And I know you all have been. Yes. I want to go really, really bad. Do it.  They're doing food right over in Japan. That's like lunch. I've been like going to the dentist a lot lately to like, you know, take care of my teeth because my sweet tooth is not getting any less of a thing. It's in fact getting worse the order I get. So I'm a snack man. Like, I'm a snack man. You guys walk out of the room, but half these snacks are going to be gone.  Sadness for myself. Well, everyone tells me.  You eat these cookies. You eat these cookies. What happened to Issa? Oh, she. Why you keep bringing cookies over here? I wanted the press. So we're back from Thanksgiving. Hopefully. We watched some anime over the break. I did. You did? I did. Well, yeah, let's get into it. OK, let's hop into the anime. OK, before we talk about anime that we watch over the break, there's some Buck Wilde stuff going on in the world of animation today. True. True. I love you guys. You seen this? You heard about this? PlayStation. PlayStation. It's their 25th anniversary. They celebrated with a PS4 lineup music video. And there be some plagiarism in this thing. It started this morning. Today is the 4th. December 4th. Today is December 4th. And this morning, it started when somebody posted a comparison shot between the PS4 lineup music video and a shot from the Steven Universe movie. Someone said, hey, this straight up looks like traced over animation from the movie. And a few minutes later, someone said, hey, goblins seems to have been copied as well. This thing has stolen from like fully coolie like all sorts of like animations on the web, on television to the point where almost every shot in this thing seems to have been a joint and it's like bad scene, y'all. Kevin Bow was the director and animator and the thing was produced by Elin Animation, E-A-L-L-I-N. And since then, the video has been taken down and the animation company is saying that we had no knowledge that the work produced by Kevin Bow was plagiarized. We have ceased with immediate effect any representation of Kevin Bow's work. People started digging into this dude's history and it just is not the first time he's done it. Steals everything. Cool, cool, cool. Yeah man, that sucks, dude. That's a yes. There's something that we do, like we get reference. Like animation reference, drawing reference. Like that's a thing that is common. Then there's paying homage. Something you can definitely do as well. But there's a line and this person didn't seem to just cross it, they like tap danced all over it. So like your apology immediately shoots down my default devil's advocate that I tend to go to. Like maybe they're just paying homage or whatever. Well for like every shot. I know, that's what he said. Also, speaking of apologies, food is being eaten right now. Apologies to audio listeners. Oh, that's the ASMR, hold up. Yeah, oh, you going ahead? I'm going to go. Crinkle, Crinkle. This is a almond pocky. There you go. That's it, that's the ASMR second y'all. I'm trying to eat away from the mic guys. Yes. Okay, so let's see what anime we've been watching. Miles, we've been following you as you've been keeping up with a show that... I feel bad because I feel like a lot of people don't talk about it. And I feel like we'll have to get to it some day, maybe day, but shows on Amazon don't get any attention. Amazon Prime anime does not get the love. And it's often the best show of each season. There's been a few, I mean, Land of the Lust, was it Land of the Lustrous, 3D Animation? That one I feel like got it, is the one that I feel like has gotten the most attention on the Amazon. Oh, no, yeah, nevermind, I forgot Land of the Lustrous. God, I love that show. I know they're bringing it back. No, but I also feel like Land of the Lustrous is our bubble because it's 3D animation and we probably saw a lot more of it. I don't know if it was as prevalent in all of animation as that. But I mean, the show we're going to be talking about is Recreators, but there's two other amazing shows on there, Dororo, and currently airing Vinlin Saga, which is like either of those. Vinlin Saga is currently the top rated anime on every site, so it's Vikings. It's actual Viking faux history about a little boy, his dad is a Viking who, something else? Sorry, is that? No, is that not one not going to stick? No, it's stuck, it's stuck. It always sticks, it's a delayed reaction. Oh, he's stuck in land. Sorry, Brock, that's right. Sung Won, actually, that was the one, Anime Sung Won was really excited for, and Sung Won is known for his impeccable taste. He has very good taste. But yeah, it's like second core 24 episodes, maybe more. I gotta check that out. Yeah, but it's just, yeah, there's just so much on Amazon that gets neglected because it's a weird spot to go. It's a weird spot to go for, I think, American audiences. Yeah, well, I mean, I don't think, I don't know if they're, I think it's a weird spot for maybe anime audiences, because they're like, Good Omens has gotten a fair amount of traction, Jack Ryan has gotten like, okay, amounts of traction. But I feel like they're all niche. Like, I don't know, Good Omens was big in the sphere of people who pay attention to Neil Gaiman, but I don't know if did it break out of that. Well, I think, because obviously, you know, a lot of... My argument against that is that people were petitioning Netflix to take down Good Omens. What, how is that an argument against it? Because they don't know where it is. Oh, they're petitioning Netflix to take down Good Omens. Oof, oof, that's a big oof. Okay, before we get too muddied into distribution was... Man, I love recreators, y'all. Recreators, it's definitely gonna be one of my all time fans. The sustainment, it is characters from a universe, like a similar to alternate universe that's pretty much the exact same as this. It's a reverse isekai. Yeah, characters from different forms of media are invading the real world. And maybe invading is not quite the right word. It is they're being brought into our world by one entity and are trying to be convinced to do something. And some of them will side with that entity, and some of them go rogue. Side with their creators. And therein lies where I think is the most interesting part of the series, which is a philosophical conversation about ownership when it comes to art. It is tasty. It's ultimate thesis statement as I interpret it as words was that there's really kind of, you can break it down into, a character has three owners, and that is the creator, the audience, and the character itself. Obviously art is, people say like, art's 50% artist intent and 50% how it's received. Once you release art into the world, it no longer solely belongs to you anymore because it's going to be interpreted and discussed and viewed in several different ways. More often than not ways you never even thought about or intended, sometimes for better, sometimes for worse. So there's the creator's ownership of their creation. And of course there is the audience who for, again, better or worse, can kind of dictate sometimes where characters go, or maybe not entirely, but there is a... Whatever they're doing has to be believable to the audience for it to work. Like otherwise it gets forgotten. I mean, we were talking last week about how Terminator has just hit the reset button, the American Actions franchise Terminator, because it didn't land with audiences. They pushed down this path of Terminator 3, salvation, retribution, ejaculation, like... That one was with the black sheep in the family, but I liked that one. And then all of a sudden now they're like, oh, none of that worked with the audience. So we gotta go back and try again. We gotta go back in time. We're gonna try again. The two Terminators, you remember the liquid one from Terminator 2 or whatever? They like, spoiler alert, they mix him and Arnold Schwarzenegger together. And Arnold Schwarzenegger gets liquid powers.  And then they're looking at the focus group like, ah, ah, ah. And they're like, no. But then that leads into, that idea of acceptance leads into a character also having some ownership in his or herself because if you are to try, like a creator can't just say, like we can just be like, and then Ruby grows wings and flies away. People will be like, wait, what? Yeah. That doesn't, she can't do that. That doesn't make any sense. That doesn't break.  When we say creators, I think the more accurate term is the creation. Yes. Because it's also, that character is also carrying with it the world in which it lives. Oh yeah. It's like when you're saying like Ruby can't grow wings. Yeah, absolutely. The world of remnant doesn't let characters just grow wings all the way. I know, it happens one piece. Unless it's one piece. She had a feather, feather fruit. Oh yeah, yeah, yeah. Also get wings, who knows. Yeah, yep, yep, yep, yep. That makes sense. That's believable. I loved it. To be honest, I think towards the end could a little plot gets a little bit messy. Yeah, they kind of fell into this trap, I think of feeling the need to explain how everything works and like what their big plan towards the end to stop the antagonist is going to be and it got, I got muddy down with a lot of facts and tidbits and information that honestly, not only did I not really care about, I didn't even understand it. Like they started getting like, and this is why this is gonna work and that's why we can create this bird cage. And then this person's gonna do this and like, but because of this magic from it and we're gonna have the writers and I was like, too much. I don't, I don't need it. I think it's they keep explaining the same thing over and over. Over and over again, yeah. Different ways that you start to think they're explaining other things but they're still explaining the initial concept. It got real confusing for me for the end, but the heart and the message of that movie rang so true with me. Or series, thank you. I loved it and I cried a lot. Oh, the ending is. Oh, the ending. Oh my God. Oh yeah, there's multiple things in there. A lot of points through there. Like, God, just having the idea of meeting a character that you created is like such a wild, like daydream that I think all creators have. And there's some just beautiful conversations between creators and their creations in that series.  And she's like, why did you put me in this world?  There's so many little, little nuances. There's like a magical girl who whenever she attacks, she sees blood for the first time. Because in her world, there's never bleep because it's a children's program. But then here, it's like, what have I done? This is really scary for me. It's, I forgot my thought going. There's a lot of little things though that like really struck me as wonderful that they would highlight that. There's a conversation that a creation has with her creator about coffee at one point where she says, what is this? And they're like, it's coffee. And she's like, it smells really good. All the creations constantly talk about throughout the series that like food and like smells and almost everything so much stronger in our world because in our world, it just exists the way it does. When in a fictional world, you have to take the time to think about all of these things. And if you're not really thinking about it then that stuff might not exist. And her creator is like, oh yeah, I guess I never really wrote a character drinking coffee in your world so you guys don't have coffee. And like that was like little stuff like that is so cool. Like that's the thing to go back to Ruby. Like we've never really had the budget and time to be able to model and animate like other creatures in our fictional world of remnant because we really only have what we have to make the show and what it needs. In a recent episode, because it was a 2D matte painting, we were finally able to add penguins in a shot. And it's like, yeah, we want there to be all these animals in the world of Ruby but because we've never been able to really put them in there, it seems like they don't exist in Ruby. And that's like, it's little things like that. I'm just like, this is so cool. Yes, it's so like that. So when they come to the real world, part of whatever makes that happen also gives them like a self-awareness because like why wouldn't they just think the way the creator wrote them? So, well, so they do. One guy laments really writing his character as a hothead because they need to work together and the guy just doesn't want to do it. No, I mean, they are brought by a character, our main antagonist to what she describes as the world of the gods. This is the world that made you. One of these gods in this world is your creator and is responsible for all the pain and all the hardship and all the loss that you have ever encountered.  Is essentially, it's like the pitch she brings them in on. So do all of them just like go with it or do some of them do? Some of them do. It's half and half. Some of them will side with her and think that she's making good point and others don't like, either they just don't like it's kind of a jib or they maybe run into someone else. Or they meet their creator. And that's where they stay so true to their characters because there's characters who side with her and are reluctant. There's characters who side with her and are for her. There's character who are against her but like I agree with what you're saying but you're going to side with no one. Exactly, there's like each character is beholden to the rules that the audience and they set forward but it's still that character interacting with the world because like the coffee incident, there's like, there's characters who are inherently inquisitive. So they're going to continue staying true to their character and trying to find out more about everything around them. There's a, I think it's kind of the same thing as like when a writer or something is always like, the characters just write themselves kind of thing. It's the same exact like premise here. It's just like, what if you make a strong enough character then that character is going to do what they're going to do. It's something I was like always really proud of was when I started writing Red versus Blue like Bernie was like, yeah, you really nailed Griff. And I always thought that was a weird like thing to say because I'm like, well that's because that's just what Griff would say. Like he's always going to say like, I don't understand. It was like a weird thing for me to like wrap my head around because it's like when you have a character that's so well established like that, that voice seems like you know, it's like when you know a friend, like I would be able to probably be able to tell a text from Issa apart from a text from someone else. Like, I don't know. Yeah, but that also goes to something that I think we're going to start finding more and it'll be something that Rich Teeth itself is kind of addressing more as character voices.  Like in Eddie, Max is going to swear more because that is the character trait that he picked up on Max. And it's like, okay, yeah, that it still fits in the character that we set out that was from the beginning. It's just focusing a little more on that trait. And that's what I think you see a lot of times, I mean, even like just cause it's on my mind and it's like it's coming up like Star Wars, like seeing the different executions of Luke Skywalker from the first three movies to the new ones and like the complaints people had with Last Jedi.  I don't see what the big deal is. One of my last points I want to say about like recreators. Pretty, pretty, yeah. One of my last points I want to say about recreators, I like, one of the things I did like about it was that it actually, it was kind of, it's similar to Shiro Bako, where it really was an inside look into what actually goes into making something. And one of my favorite bits was, I think episode 16 or 17, when they're all like stuck together in the same building cause they're trying to make the bird cage thing happen. And it's a conversation or an argument between the producer of an anime and the guy, the independent game guy. And the producer is trying to get this guy to write like for them or do work for them. And he's just like, I don't have motivation or inspiration and like, so their arguments are essentially the game guy, the indie guy is like, I work on what I want based on my passion. Like I'm gonna do this when I feel like it essentially. I'm downplaying his argument. I'm just trying to remember the summary, but he goes like, when art is about passion, art is about inspiration. And then the producer of the anime is arguing with him cause he's like, but what about the rest of the people that you're inconveniencing? There are deadlines. There are these, these and this, this and this. You're used to working alone, but when you work in an actual production with other people, there are other people you have to consider. And I was like.  It's, it was like, oh man, that's how I feel. Or it's like, it's such a, it's a wonderful argument about art and about like making art, especially when you were in this kind of scenario where we are working in teams and it's animation studio stuff. Towards the end of the series, it definitely becomes a little more literal, but I think you and I talked about it where if you want to like watch a story about what it's like to make anime or like make stories, stuff like that, Shirabako is a literal look into that world and Recreators is a metaphorical look. Oh yeah, mm-hmm, mm-hmm, that's so true. That's, yeah. And I loved it.   I did. This is gonna be kind of like, I guess, a recap of the set of- How was your anime Thanksgiving? I think we've all watched this show. I think most of our audience watched this show as well. Tell us what you've been watching. I finished Demon Slayer, Kimetsu no Yaiba. Excellent. Thank you. Thank you. Nice, nice. Thoughts. I loved it. Yeah. I was so into it. Just straight out from the get go, I now understand why you were blasé about, or your reaction to episode 19 was as lukewarm compared to some other people and I told Cole this too. I was like, I already signed on to the show from episode like one or two. Episode 19 was basically just the biggest animation boner you can have. And it was really cool. But then after that I'm like, all right, cool. So what happens after that though? Yeah, that was me. That was me. I was just like, okay, that's neat. That was really cool. I'm gonna rewatch that again eventually because it looked really cool. But it didn't make me love the show more. I was already in love. I was already in love, yeah. So I was just like, thanks for giving me something that I didn't know that you could provide. That's really awesome. It's like meeting a partner and falling in love and then finding out, oh, they also draw real good. It's like, oh cool, neat. I already loved you, but very cool. I was like, I'm gonna love you even more now. I was like, just another facet. I really loved it. Zenitsu, the Dorito boy is my child. I saw you tweet that. And it's so funny because there are multiple people who agree with me and I did not know that they would. Was Erin one of them? Erin was one of them, yeah. I was just going back and we're working on some marketing clips for fan service right now. I just went back and watched and I remember you two talking about Zenitsu. Yeah. Yeah. Yeah. I liked him, he's my son. I ran into an issue that I think a lot of people ran into with Black Clover. I don't inherently have a problem with him as a character. I have a rough time with the direction the voice actor was given. I feel like he is just, there's not a lot of, it's just all constant loud. It's all constant loud to where it kind of blends together me. But overall, I don't hate him as much as I thought I was going to by the end of season one. My problem with him is that, and I could be wrong because I haven't finished it, but those types of characters, my favorite part of that type of character is that eventually he's gonna lean into how crazy powerful he seems and I don't have to deal with this other stuff to get there. But I do like the journey. It just doesn't seem like the journey is gonna ever end.  I liked him. I don't know, it's just a feeling where it's just, I think it's like the good place and my brother asked me who my favorite was and I went, oh, I like Cheedy the best. Cheedy's best. Cheedy's the best.   Zenitsu is kind of, I think to me, he's actually very relatable, but he's kind of bringing that out. Also my favorite, he has the best bird. Chintaro, like it's so cute. And just like seeing that together and stuff. I think for me, I feel like the Zenitsu's the one who ends up, how do I put it? Whoever is animating him, for some reason, I'm interpreting that they're having a lot of fun with Zenitsu. So I think he's like, cause he's the most, he's the craziest. He's literally like electric. Yeah, literally electric. And then of course they have fun with the notes too. You just said something that got me thinking the direction they were given. I'm interested that like adapting manga seems really interesting cause you only have the direct, like that's your inspiration for what that character's doing. Whatever was one frame on a tiny page and that's how you're going to decide what that character, how he says it, what he said.  And I think that translates really well onto the page because it's visually stimulating. But when you combine that with an audible, that. Yeah, I think to me it becomes too much. I think it's more so like the words are squiggly and he's like has the sad face that he has normally. It's not normally not as big letters. You know what I just realized? The best metaphor I can make about Zenitsu, it's like, I love cheesecake, but I could need a whole cheesecake. He's cheesecake. That's what it is for me. It's a rich, rich performance that if it's too much, if it's too much cheesecake, it would, I'm gonna throw up. I don't know the name of the phrase. Okay, all right, okay. I like wasabi. I like wasabi, but if I had an ice cream scoop of wasabi, there'd be issues. I thought Tori would try it. Wasabi? Wasabi ice cream? Oh, wasabi ice cream's dope. I'll try it. That's not what you said. Yeah, I'm like, wait, why did I think wasabi? And for some reason I thought of wasabi ice cream. I know, I just wanted to look back around here and say I need wasabi ice cream. The one character that a lot of people liked and eventually, yeah, Inosuke, I had a tough time with him. Big boy? Yeah. I had a tough time. Me too, I agree. Yeah. Thanks, Torian. You're welcome. You're welcome. I had a tough time with him. It was like one of those things. I was watching with a friend and we were both like, okay, he's our son now, he's our son now, she's our daughter. And I looked at Inosuke and for the longest time, I was like, he's adopted, like, he can be my son. I just, I kind of have, like, I don't get it. He needs to not bug me for a second. I don't get it. I don't get it. But then something happens later and it's just like, oh, okay, okay, he's real now. Like kind of a thing. That's real son. I'll try to figure it out. That's awful. I don't get it. You're not my real son yet. You've now earned the right to be my real son. First I found him very funny and then I fell in love with him. There's a certain point. I didn't like him the first time I saw him. And then like very quickly fell in. What episode did you stop at, Tori? What? Do you remember the number? What's the fire ring episode? 19. Fire ring. When is the fire? 19. 19. Oh, okay. You made it pretty far. Yeah, almost there. Okay, great. I do not like the pig guy. Okay, I just don't, I don't fucking, I don't get it, all right? So, cause he starts off as like very similar, right? He wants to fight, right? I want to fight everybody. I want to prove to be the best. I get that, that's been done into the ground. But, so usually when that character shows up, there's something else to them, right? And I don't know if this is just a theme with these side characters in this show, but it takes so long to get to the other thing about them. Like the Dorito kid, like, okay, I know something else. And then they give us a peek and I'm like, oh snap, okay, that's cool. You're very close to getting some stuff about Askay. But yeah, those two characters are introduced as the one that runs and the one that fights. And like, that's who they are. It does take a while. For a 19 episode. Yeah, I happen to find, I happen to find, I don't show up to like episode 16. That's fair. I don't know if it's much more palatable than Drita Child. I love them all now. I think I was there until he started beating Zenitsu up. I thought it was really funny. Oh my God. I think I was just so, well, I'm trying to think of which point. No, there is a part where it's really sad. It's when Zenitsu, like, Is it right when he comes out of the house? Yeah. That's the part.    Wait, when he was protecting the sister. Yeah, in the box. He covers the box. That makes me, that like took it down. I was almost, but then I just plummeted it. But that makes sense. Does it? Yes. It makes sense for the character. He charges ahead. It makes sense for the world. He's a bore. He charges ahead, he's a bore. He sees a demon. There's a demon in that box. No demons are good. That is what he has been told his entire life. No demons good. Which brings, I think, us to the most interesting aspect of the show, which is we have been introduced to two sides of a conflict and have been told that these two sides do not mix. But through the adventures of our protagonists, we, the audience, know for a fact that that is inherently untrilled.  Yeah, like, oh goodness.  Mm-hmm.  And they're like, luckily, the prophet. Do you- We won't get too into it. For Torian's sake, you gotta finish it, dawg. You gotta finish it. 24? 24, yeah. I think it's 24. It's 24. Who's to say? There's not that much more. Who's, okay, I'll try it. It's a fast watch, Torian. I'm trying. It's okay.  No, what? What's gonna do it? What'd you think? I, so the last one- You're watching it. Yeah. This is embarrassing. It is like in my top five, but I only watched it once. Okay, it's fine. And when it like- That impactful. I don't think that's embarrassing. Yeah. Well, I feel like when you're like, this thing is my greatest thing of my life.  I am, I'm telling you why it's embarrassing. Cause I, cause I watched Taxi. Like Queen Latifah and Jimmy Fallon. Oh my God. More times than this. Well, you have to, look at it this way though. I had it on DVD. It is- But think of the time commitment. It is way easier to watch your favorite movie more often than watching- But I probably watched Taxi enough times to like- So make up for Kill or Kill? How many times were you paying attention the entire way through Taxi? Oh, no, not that, yeah. How many was it just on in the background in the background? You're like, in this scene, you can see Queen Latifah kind of does a little bit of a grimace when this joke is brought up. I'm kind of showing it in a trailer scene, she's selling it out. I'm like, but any- She's the queen after all. She is, like- I just liked the car. Anyway, even though it didn't make sense. It's like a crown that turns into a skyline. Anyway, so it's funny cause I re-watched it and then I re-watched it. I re-watched it with my friend. And- Have they seen it? No, that was the fun part. We watched it over again. And I'm like, ah, I don't even remember this happening like this, but it's great. And I see why I like it. And in her, like, this is weird. Like, it's like her first like level seven anime. Like I jumped her right, like I threw, she was like- What was her anime level before? She watched Cannon Busters. Okay. So I think Cannon Busters is like a four. Yeah. Oh yeah.  Cannon Busters. Oh, you should. It's good. I'm sorry. That's an intro song. So I jumped her, just took her through right into the deep end. Yeah. Kill-a-kill.  That's the first anime we're gonna watch. Does she like video games? No, not like- She doesn't seek them out. She's still trying to find a way to get her Wii to hook up to her 90 inch TV. And I'm like- Her Wii. Anyway, like, so the current game I'm forcing her to play is Detroit Become Human. Oh, nice, nice. Because of Jackson, and she like graze Anatomy and- Oh, that's hilarious. Oh, that's so funny. But anyway, so we're watching Kill-a-kill, and I'm like, man, all right, this is so cool. This is great. And in like, there's a couple of shots. When, what's his name? The guy who whips himself? Gamma Glory. Yeah, Gamma Girl when Gamma Glory comes on the screen. That's when she's like, what is happening? What am I watching? She was like, okay, skimpy outfits, I get it. That's cool or whatever. They're really playing this fan service thing up.  What you essentially did was like, you took someone that was like, oh, you're kind of interested in learning about like, like crime drama, like stories. Hey, this is a little thing called Sin City. That's very accurate. So like, when he comes on the screen, she's like, what is happening, right? And then at this point, she's starting to get in like, okay, Ryoko has the suit. The suit gives her powers. It's kind of skimpy. We're doing cool stuff. But when Ryoko starts fighting those guys, the story of fighting the Elite Four is that the suit is starting to like, evolve very fast.  And then she kept getting up like, what's happening? Like the way Ryoko defeats that guy is like, he sends a big thing towards her way. And Ryoko and the suit bite on to it and it gets sucked into his body, right? Kind of need to re-watch the show. And then she's like, I know, what's about to happen? And then like Ryoko talks to the suit and she's like, you ready? And the suit's like, yeah. And she was burst out and she's Wolverine all of a sudden. And she was like, what is happening? She was like, that's so cool. And then the next fight, she fights the, the tech guy who was like typing over himself. And she's like, what do you have me watching?   I'm done with it. I don't know what's happening with the show. This feels like actually just a normal person watching any kind of trigger show, frankly.  That's right, December. And we have tickets to go see it. And I'm like, this is the same people that made the movie about to go watch.  And I'm like, Pro-Mir is probably like level six. But so I'm a little more accessible. And like, and so I was like, I did this because you like, you're like, you want to get into anime. There's a lot of things in anime that are weird. If you can sit through the whole entirety of Kill, we're halfway through. Okay, nice. Episode 13. Nice, nice, nice. If you can sit through the entirety of Kill to Kill, you can, you, some of the other anime we're gonna watch are gonna, I almost guarantee you it's gonna be tame compared to this. She's like these angles, these, what if they got it tightened and she's like, what's happening? She's like, why couldn't he be naked? But her boobs are shaking. I don't understand the rules. I'm like, there are no rules. You'd be hard pressed to find, maybe panning and stocking. Is maybe a more absurd. That's another one left. I made that mistake once. I tried to show someone that was like on like level two anime and they were like. You showed them panning and stocking? I was under the impression that they were much higher. It was Patrick, Patrick Matthews. Oh, that's so funny. He was like, oh yeah, I watch anime. And then he was like, oh, what's this? What's this? I was like, oh yeah, you can borrow those blue rays. And he came back and he's like, you can have this one back. You can! Famous last words. Oh, I watch anime. Yeah, yeah, yeah, yeah. That's funny. I showed my sister panning and stocking only because she, she's seen it on my, I had a wallpaper on my screen. It was just the characters. It wasn't nothing crazy. And she was like, that was like a cute cartoon. Oh, that is it. And I was like, yeah. So I didn't engage in her.  I was like, it's called panning, stocking, panning, stocking with a garter belt. And she was like, oh, I'm gonna go watch it right now. As she sits with her iPad and she pulls it up. You're like, no. And I'm like, you're looking at it right now. And she's like, yeah, give me your headphones. She puts on the headphones called two hours later. Two hours? Two, I see, she sat on my bed and she sat there with the iPad. She got into it. And I seen her expressions and she's like very quiet. And she's like, whoa. She's like, what?  Oh, so she liked it.  You're pretty good. You're pretty good for the rest of the scene. The weirdest, her favorite part was how they, when they defeat the monster, it cuts to the puppet. Yeah. It's so cool.  She was like, that's cool.   I'm freezing. Just jump straight to part three. Absurfs. It's fine. It's fine. It's fine. How was your Thanksgiving? Cool. I was pretty good. I actually didn't watch that much. Band. I read. I read. Oh, okay. I was a. He's a learned man. Intellectual. All right. I didn't glass it up. I was confused into what it was at all in the same time. Yeah. So, I mean, I know I'm in a bad company because I think, I don't think any of you like it, but I have been reading re zero. I'm fine with it. I think it's fine. I think it does some cool stuff. I don't like it. You don't like it. You don't like it. Cause you don't like the main character. I didn't like it. Did you like it? You don't like the main character. Okay. So for clarity, this is the one where he keep dying, right? Re zero. Yes. Boy summoned out of the world. Hardcore romance. He's a guy. Hardcore violence. Heavy romance plot. He's a guy.  That's just me. You don't like to live, die and repeat at all? Well, I like that, that specific movie, but like when you die. Nice. It's called edge of tomorrow. The marketing might have you believe otherwise though.  So anyway. It's actually called just put Tom Cruise in it. Yeah. I don't know why the name. Anyway. I don't, I don't like the, the theme of the like dying and repeating over. Okay. That's cool. I like it from the sense that that is his only power.  He doesn't have strength. He doesn't have other things. It is all experience. And I also like that it's not like, I'll just die and try again.  So that is. Then you get to try again. I'm glad you said that because that is what the light novel hammers home so much more. There's so much internal dialogue of him being like, I don't want to die. I don't want to die. I don't want to like, or the pain of he's like, why are you forgetting me? Why are you forgetting me so? So the whole reason I'm watching is the second season has been announced. It's coming out soon. I wanted to go through and like, if you want to start where the series, where the anime series ends and keep reading, I believe it's volume nine of the light novels. Okay. However. That means that there was nine volumes before. So I want to say, well, hey, how is that distribution? The first three episodes are the first volume. The next five episodes are the next two. From there, it's like a lot happens that isn't animated. It's not in the anime. So that's what I'm trying to find right now. So I'm in the fourth volume now. And it's been really interesting to see what the differences are. There's a lot of- Can you leave one thrown out one just as an example? Would you rather not? I can. So there's, while he's at the man, because it is also giving insight as to this was a web series before. This was originally a guy just wrote his own story on the web. It got picked up. They're like, oh yeah, we'll make a series out of it. After the mansion, they're like, oh, this is when it picked up as the web novel. Like the first slums in the castle and then the mansion, they're like, oh yeah, like people liked it, but it was during the royal silhouette, like when they go to the capital again, that's when it blew up. Oh, I see, I see. So some of the differences. At first, like the first three, you can probably, you don't have to watch or you don't have to read. They're pretty similar. It's a bit of the execution of some stuff. One is that how magic is explained, it's mostly explained when him and Roswell are in the bath. I don't remember who Roswell is. He's the clown Duke. Do you remember him? The master of the manor. I just like to think that's something you can really explain when you're in the bath. And I must implement.  Like your magic is dark. Later he uses it and like he finds out that he can't control his magic gates. And so it actually like, it also plays into more world building where mana is everything. Let's see. Another interesting thing that they kind of hammer home in the light novel is, I don't remember, I haven't got, because I'm rewatching the series while I'm reading to see what the parallels are. Cool. Something that I thought was interesting is they're talking about, do you remember the puppy? The puppy that bites him, that's the curse. Oh yeah. So do you remember the puppy had like a little bald head? No, but okay. The puppy has a bald head type. And they're talking like, they're talking Ram and Roswell are talking and they're like, oh, interesting. This was the whole attack on the village was an attack on the mansion because they were going through the barrier to try to get into the mansion. They were like, well, it's interesting that the main demon beast didn't have its horn. And they're like, what? And it's like whoever holds the horn of the demon beast controls it.  So someone was controlling it from somewhere. And then they're also like, oh, well the little girl who introduced the puppy to the children and like they went extra effort to save her, she disappeared whenever the story was done.  And they're like, huh, it's weird that she hasn't shown up and that Elsa is still missing. Elsa was like the bow hunter, the first villain, the girl who, so they're already setting up like, oh, hey, there might be this group, this crew group trying to get in the mansion and trying to get Amelia. That's cool. They also go on a much bigger, like where I'm at right now was the biggest, first time was like, oh, here's a complete chunk of story that wasn't in the anime. And it's, do you remember how they're having the royal selection? Yes. Priscilla, the red dress, the orange hair, her whole thing is like, everything works for me. Like the world has been made to work out for me. And it does, like every time she does something. Real care and energy, got it. There's a whole entire scene where they're going through the slums and like there's like several, like a whole chapter of them hanging out that isn't in the anime. It seems like the anime kind of mostly concentrates more on like Subaru and his struggles as opposed to, they prioritize the story of Subaru over the story of the world per se is what my impression is. Yes, and I get that from like, a storytelling preview, yeah. You have to get through it. It's kind of a, it's got the movie to the same thing. Yeah, it's an adaptation kind of mentality. As well as like, yeah, you just have so much time. I know there is a whole thing later, I haven't got there yet, but where like Rem fakes her death to try to get Subaru to admit that he likes her. We've all done that. What? Yeah. No, like middle school dog. Yeah. Adventure death? Oh yeah, yeah. I got a lodge up in the Canadian North for a few months.  I'm still paying off that loan. It's fucked. Don't do it. Don't think you're deaf, guys. You don't have to do that. Just talk about your feelings. So how, wait, wait. How would you check to see if it worked? What? Without exposing it. It's called a phone dog? Calling friends, hey. You're supposed to be dead. Yeah, well, you're not gonna, you're not gonna tell every, you wanna make them out. Dabble your eyes. And see what the gossip is. Yes, Torian, yes. Are we talking about men miles? Yes. Okay. I was legit curious. No, yeah, yeah, yeah. It's very doable. Do y'all see that onto it on Instagram? Some dude went to a breakup with his girlfriend, so he said, hey, everybody, on a different account, he's like, hey, everyone put rip on my most recent photo. No! No! Don't do that. That was a goof. Don't do that. Shall we end? Yeah, I think that's... Can we die? Hey, guys, hey, guys, just to make sure. Do we have to end? I have a question for caller. Yes, yes, yes. Okay, okay, okay. Real quick, real quick, real quick. As I was watching the anime with my friend, every time Ryoko does her finishing move, she says the finishing move, the words pop up on the screen. Yeah. And I got hype. Yeah, that's so cool. That's awesome. Why is that? Because I tend to gear more towards adventure action anime that does that. So they yell out the big moves and they like, I'm going to do my lightning slash thunder macaroni attack. And they're like, oh no, the macaroni. It's a good attack. The macaroni. I mean, it's... I would say it inherently goes to our attraction to patterns. Oh, okay. It's something that I've been like, no-seeker here. I've been getting into wrestling lately. What? No-seeker. I've been getting into professional wrestling. Oh, my gosh. And you can always tell when the match is over because the athlete does their finisher. It's all going to do my... I'm going to do the one-winged angel. I'm going to do Judas Effect. I'm going to do this. And if they do that, people who watch it go, oh, it's done. He did the move that nobody can recover from. That's the same with anime where it's like, oh, they're doing the move. I know when they do that move, they win. Oh, interesting. And you do that pattern over and over and over. They're always going to win. And then they fight the enemy who doesn't lose to that move. Right?  You can't do this.  You can't beat the spirit bomb, Frieza. That's not possible.  I never thought of it that way. I love that. They're like, okay, well, I have to train. I have to come up with a new move. I have to try... I have to learn what my next move is. So then they have this... Then they have this backlog of moves that power scale the enemy. So if this move doesn't work, then oh, we got to go to this move. And if this move... Oh, that one worked. Okay, so he wasn't that powerful. Just like the levels of anime. Yeah, look at you. Look at us. Look at us. Hey, look at us, huh? Not me. Hey, Paul Rudd. Someone... This is the last thing I was like... Someone on Twitter was like, my whole world changed when my friend asked, do you ever think that Pavlov thinks about feeding his dogs when he hears a bell ring? Yeah, when he hears the bell ring, I gotta feed the dog. And we're just going to leave you on that thought this week. Remember, put rip in the... Comment rip below so that everyone... This is the host. Press F for your specs. Do F. Just do F. Just do F. F for fans. F for fans, yeah. Yeah, we're back for a while. Go ahead and share it with your friends. Yeah. And until then, go watch more anime. Bye! Rings Bell.


And the other interesting thing about exhibitions, over the last 30 years, is there's been this huge switch from our focus. The focus used to be brand, now it's customer. The change in focus, this is how it used to be. Okay, it used to be brand-centric. Remember this one from marketing? Remember we used to talk about the four Ps? Product, price, place and promotion, those were the four Ps. That's how it used to be. We used to go to a trade show and we'd focus on getting that key message through to all the attendees at the show. It's changed, doesn't work anymore. That's not what it's about anymore. What it's about is now we are more consumer-centric. We've got to be focused on the attendees as opposed to us. Kind of an interesting focus. So I take a look at that in terms of five Ps. The five Ps are the customer himself or herself. Convenience, cost, communications. And that last one, which I've got in yellow, says conversations. It's so incredibly interesting how the visitors to any trade show around the globe, and some of this has to do with demographics, which I will explain to you in a minute, but how they have changed so dramatically. How the amount of information they have when they get to you has changed so dramatically. How their expectations of how you're going to treat them have changed so dramatically. People don't want to be sold anymore. They want help in buying, but they don't want to be sold.


You know that smoking does not cause cancer in every smoker. You know that. You know people who refuse to stop smoking.  They hit up to a hundred. Well, that's great. It doesn't mean that smoking is good for you. But consumers today, you can go to the store and buy a pack of cigarette. And you're in you. All right, to do that because you're obviously having informed consent. You know the risk and there's a warning label on cigarette pack of cigarette telling you this. So you need to you need to err on the side of safety. Tell people the main ingredient of roundup potentially could be carcinogenic to some patients. That's all you have to do. Let the consumer. Then if they want to still consume it, they are doing it on their own risk. If they were spraying with it or they use protected gear when they do it.


In bringing you stories from other parts of Africa, at least 21 migrants have died after the bolt carrying them sank off the coast of Tunisia. The country's coast guard says the bodies have been recovered. In another incident on Saturday, at least 43 migrants drowned and another 84 were rescued at a shipwreck off the coastal community of Zaziz.


All right, here we go 2022 and packable football hobby three bucks full case number 44 pick your team style Let's read off names and teams. Good luck everybody Albert E Cowboys Andrew s Lions Armando Chargers Brian H Colts Carlos F Broncos Chad W Niners Chris a Giants Christopher E with the Cardinals Chuck D Eagles Steelers Kurt S Ravens Derward with the Bucks Greg B Browns Gregory M Falcons Hans H Packers Joseph M Seahawks Justin B Dolphins and Titans Carl P with Texans and he says let's go hitless pack. All right, Carl All right, I'm sure everyone else would uh wouldn't mind Getting your hits with ISS Panthers Jets Michael T with the Raiders Michael R Saints Mike a Bears Nathan Q Bengals Nicholas Z chiefs and Rams Nick L Jags Washington Scott H bills Simon L Vikings and Tyler R Patriots here we go. Good luck everybody. Everyone else is at BK getting whoppers as they should be How many do you think it sucks to work at Burger King? I mean it always starts to work at Burger King. I'm guessing I think it sucks to work at 8 that's true. What do you think it sucks the worst work at Burger King right now? He was walking and going You get serenaded every day I mean If that happens, then yes, I'm gonna Come on Here we go. Y'all last three breaks of the night. We got four to go on that spectrum divisions case. We've got to get it filled up to do the uh The break credits giveaway Full sellout promo Carl as a Texans All right, let's uh, let's get appears Hey, what's up joseph? I'm rooting for you Carl. What's up inspire? How you doing? There is the bar card. We'll save that for the end Spire, what were you playing? Okay, I'll see you're playing uh crash team racing Wow, let me down for some crash Wow, I can't really All right base cards here. Nico Collins Texans first cards go into Carl 38 of 75 Texans brandon cooks 19 of 25 In bills Dawson knocks 36 of 75 Impeccable stars auto dallas goddard eagles number 19 of 75 Eagles dallas goddard go birds That's her on the shawm Lions rookie auto Malcolm Rodriguez 33 of 99 You don't dislike enough things to be shawm shawms. It's like everything Okay, I'll see I'll start seeing trash every other word Seahawks extravagance patch auto earl thomas 50 of 75 Ames a cooper cup indelible ink 12 of 25 There you go rams And elegance patch and helmet rookie auto Texans john mechie the third 24 of 75 Here you go, Carl. No, he was packed for you Carl Sorry that you have to have Hits My deepest condolences Carl Yeah, my thoughts got a lot to say. All right, here we go. We've got bangles, Tyler Boyd, 40 of 75 Texans Davis mills 19 of 50 And jet Zach Wilson 72 of 75 Jets jerry ruckett rookie auto 56 of 99 Skynet carler versus jinx themselves like he pretty much did Maybe that's the secret Falcons Michael vick master strokes 23 to 25 pretty card for the Falcons Madden legend Michael vick Got to Marcus wear Super Bowl champions signatures gold redemption Yep You didn't win it with the cowboys. You know that that's a Broncos card We know that You go Broncos congrats on that one a Broncos Super Bowl signatures one of one Tarell Davis Oh, that's cool. That is awesome.  Oh dang look at the helmet The star one of the stars of the Titans logo patching helmet rookie auto 15 at 35 Malik Willis That's disgusting Justin B Like a part of the helmet you want right there That's awesome, man three color patch and um about a four color helmet sticker with that light blue up there as well Dang what a box You guys ready for sam tomorrow you guys prepared salmon is uh His bangles hate coming up tomorrow To be playing that whopper remix My Packers AJ Dillon 34 of 75 and sheeps mohomes 5 of 25 Cowboys extravagance patch auto lean vander ash 15 of 15 cowboys Christian O'coye on the immortal ink 49 of 75 Nigerian nightmare I think big 12 was killing in basketball this year Stacked another Super Bowl champion out of this time is Packers Donald driver 26 of 75 Nice card pack. I see a lot of Donald driver recently Titans rpa Traylon Burke 63 of 99 Jets rpa Garrett Wilson 36 of 99 Patriots patch and partial logo helmet rookie auto 35 at 35 tyquan thorton Crazy part of the flying Elvis there Here go pats and the bar card Is silver bar john elway 2025 joy ounce of fine silver Mr. John elway for denver denver had a great break 225 hall of fame Silver bar You guys still four to go on that spectra Again, you got to fill it up to get the full sellout promo going recap here. We had the Patch and helmet tyquan thorton Garrett Wilson rpa jets Traylon Burke's Titans Donald driver Packers Christian O'coye chiefs Patch auto vander ash cowboys redemption to Marcus where Broncos Super Bowl champion signature is gold Broncos to Marcus where Michael vick falcons Jeremy rucker jets john met you the third Texans patch and helmet out of 75 Cooper cup indelible ink Earl thomas patch auto seahawks Malcolm Rodriguez lions and dallas got it with eagles Silver bar was elway broncos Hall of Fame Patch and partial logo helmet auto to 35 will equal us titans And one of one Super Bowl champion signature Terrell Davis Broncos that's going to do it. Thanks again everybody. We've got mother impeccable up next


You guys hear me okay? Yeah, that's great. Okay, so let's talk about GPL. So as Daniel already said, most people have already probably heard that WordPress is GPL. Great. So GPL version 2 is specific really. So what does that mean? What does that really mean? It's an open source licence, right? So anybody can just go and have a look up for example make.wordpress.org and go and read the source code. In the source code there's a licence.txt file which actually contains the whole of GPL. You can see it's actually just says WordPress is released under the GPL and then right underneath is the actual GPL itself. So what does that really mean? This is how GPL looks like.  Like I only had read maybe like the two first sentences before I researched my talk. So do we really need all this just to say that it's open source? Just to say that you can read the source code? So what else does it say? So let's have a look at that. Okay, the image is not loading. I'm supposed to have this image. Okay, well, Stolman is the guy who basically invented GPL. He would say he would talk about the four freedoms of free software. The first one being the freedom to run the program as you wish for any purpose. We also start from number zero because we are software developers obviously. The second one being the freedom to study how the program works and change it so it does your computing as you wish. This is one of the really important ones because this means that you have the source code and you can study how the source code works and then the other thing is that you can change it. You can modify the source code to be pretty much anything you want. The first one was actually that you can run the code the way you want, but now we can also change the code to do whatever we want and that's really powerful. The third one or the number two one is the freedom to redistribute copies so you can help your neighbour. That means that if you have a copy of WordPress, for example, you can give that copy to anyone else. You can take a copy of it and give it to someone else and nobody's going to come after you. The final one is the freedom to distribute copies of your modified versions. Even if you make changes to the original software, you can give that back to other people. No problem. Great. Cool. So why should you care? I think this is quite an interesting point, this right here. Did you know that all your WordPress code is also GPL? All your WordPress code is also open source. This is because the GPL states that any programme that uses part of another GPL licensed programme is also licensed under the GPL and must contain the GPL licensed. So that means whenever you make a plugin or theme for WordPress, it should always have the GPL licensed with it and along with the GPL licensed that states all the four freedoms that you just saw here, you give all those freedoms to the person that you sell your software or give the software to. So that means they can also change the software and they can give it to someone else. So there's nothing stopping them doing that. But that's a good thing, really, because you want to be able to change the programme that you own. You've bought the piece of software or you've downloaded WordPress or something and you want to do something with it. Usually it's not enough just to have the software and open source is really cool. It really is. But some people don't think so. The ex-CEO of Microsoft has said this about GPL. It is a cancer that attaches itself in an intellectual property, sends to everything it touches. He thinks it's a cancer. But really, I mean, come on, open source is pretty brilliant, really. I mean, we all use things like Linux. If you use WordPress, you pretty much already use Linux. We use Android. We use, even iPhones have loads of GPL software in it. Apple actually ships quite a lot of open source. It's brilliant. Part of the reason why it's so great is that you really, really own the software. Because you have all those rights with the software. You can do pretty much whatever you want with the software. You can edit it. You can modify it. And this is really key to companies who own the software, who want to do something with the software. If it's not open source, if it's a proprietor licence, that gives the original author of the software exclusive rights to, for example, say that nobody else can make changes to it. So you're stuck with the original author for making any changes to the software that you bought. And that's a really bad thing. That's called a vendor lock-in. And that's a terrible thing to happen to a company. And I shouldn't really even have to tell you why that's a bad thing. Because they can set the price to pretty much anything they want. And that's terrible. The second really, really, really cool thing about open source software is quality. Just because lots and lots of people use things like WordPress or Linux, everybody benefits. Just because you find something wrong with work. Maybe WordPress doesn't do something that you need it to do. What do you do? You change it. You make a plug-in or even you might change the source code, the core source code. And then you have an incentive to give it back to the community. Because it's an open source, what you can do is you can give it back to the authors, the maintainers of the software. And then they can include your changes to the software. Which is really cool. Because that's a lot cheaper than having your own version of WordPress or Linux. Because then you just get, in the next update, you get your change as well. Which is much cheaper. Many times this actually happens with WordPress. We've talked before today about feature plug-ins. Things like the emoji. Emoji support for WordPress. That happened when somebody thought, oh, yeah, we should have emojis for my blog. And then the core people thought, okay, that's a cool plug-in. I think we're going to include it in WordPress now. And now everybody has got emoji. And that's great. Maybe the emoji is not that great for all of you. But I think it's still a great thing. And the rest API is another good example of that. It's a feature plug-in that's actually right now in the process of being implemented in the core of WordPress. And this is all because it's open source. Lots of people can make changes to the code and they can make it better. And everyone benefits from that. And just the ability to make it extendable. Because you can modify the GPL code within WordPress. And you can make plug-ins on themes. And you can do anything you want with it. That's really, really, really powerful. One of the greatest things about that is that you can actually sell them. Lots of people think that if a software is open source, you can't sell it. And that's just wrong. The GPL actually states that you can get money out of selling your plug-in, out of selling your code. And that's great. That's the first misconception lots of people have. You can't make money with GPL code. Well, to all of you who think this, just think about these guys. Envato, rule themes or Yoast. I think they're doing pretty okay. All these guys are selling GPL plug-ins or themes for WordPress. And that is great. It's open source. Anyone can go and buy their plug-in and make their modifications and maybe sell it further. But that's okay. This company still managed to make lots of money doing that. And they make great products. Lots of you use those guys. Like WooCommerce, who's our sponsor, actually. The second big misconception is you don't have to pay money for GPL plug-ins. And Mikko actually said some quite good things about this earlier when he was talking about how he makes money out of his plug-in. That is not true. It's true that you can, if you have a copy of the plug-in, you already have all the freedoms of GPL software. You can give it to other people, for example. And you can modify it. And you can use it pretty much however you like. But being GPL doesn't mean that you have to publish your code to everyone else. There's nowhere in the GPL that says you have to put it on GitHub, for example. You can still sell the plug-in code to some person and then he'll just get the GPL plug-in. And that's great. But the problem is that what's the value that they get out of it? Because they would just be able to give the copy to everyone else. And the solution which Mikko already talked about is a premium plug-in model where you actually don't just sell the code. You also give them updates and support and bug fixes. And I think that's a great way to create good business for GPL software. Because that makes your clients really, really happy with the software. Because they're constantly making it better. You get better products that way. A really important point about this is the free-in-free software in GPL doesn't mean that it's free. As in free beer. It means free as in freedom. Right. I forgot about that. Okay. The third misconception is that premium plug-ins and themes aren't GPL. And as we talked about this before, yes they are. Because they use WordPress and they are considered to be part of WordPress. They are derivatives in the legal sense. So even if the plug-in might not have the GPL license in it, even though it should, the GPL still applies to the plug-in. And they are GPL. The founder of WordPress or Automatic said himself a few years back that yes, they are GPL. All plug-ins and themes are GPL. At least the PHP part of it. He makes a distinction that maybe CSS might not be because it doesn't really use the CSS that WordPress does. But it just makes things horrible if you decide to do a different license for your style sheets and different license for your PHP code. And JavaScript back then wasn't that big of a deal. But nowadays if you just, for example, use the REST API, it's a bit debatable, but I think it should be GPL. Plug-ins by definition use the WordPress GPL code base. So that means they are GPL. And so are themes. The fourth misconception about open source software and GPL is that it's developed by hobbyists and students in their basements, something like that, for free. And that's just not true.  Those guys are real professionals. They're really, really good at their job. And people are paying them to do their job, really. I mean, Automatic is a huge company, and they sponsor WordPress development quite a bit. And I mean, come on, you wouldn't do that sort of code all day long for free. I mean, look at the kinds of money that's in open source right now. That's just investments that's gone into open source. This is one study that says hundreds of millions, even billions of dollars go into open source every year. And that's huge. Would you really do that for free? Would you develop WordPress for free? I bet most of you get paid. So open source and GPL are what make WordPress so great. I think we should all just celebrate open source and GPL. Thanks. That's my time.