Hey, good afternoon everybody Tom Stewart here. We'll just try to this is smart business moves. Hey, Liz Hello, hi y'all We're just plowing right along. This is the 9th of March of March. Yeah No, I'm checking my thing. Yeah, I know my brother does a big thing You know my brother Tom. He always does a big thing on March 4th That's his his day of the year most people do their big thing on Like the first of the year January 1st, but he always does a big thing on March 4th That's when he's gonna march forth into the new and to his new plan and so Okay, yeah 4th has more than one meaning. I guess exactly and Because of that, I always he's been doing that for many years now And because he does that I always have the strong connection to March 4th It's kind of being the beginning. So like I I have this weird. Oh my gosh, it's already March. It's only March March March 4th. It's early Which thank you. Thank you Tom. I appreciate So you could do your your fiscal year starting March 4th Yeah, I don't think he does this fiscal year that but he does his big planning for March 4th where he does the big plans for the year and the different quarters and Yeah, he does everything so he announces everything on the 4th. Okay So do we want to share a little bit about what we're doing today? Yeah, sure. Well What we what we hope is gonna be happening. You mean? Yeah, well, it will be we just Wait for the right time. Yeah, we still know exactly when yeah Well, yeah, I could start off So my daughter Shara She works for Amarok. It is a perimeter security business. They basically they put up electric fencing I Think it they might be an international company, but for sure. I know that they are a national company I think they might have some work that is She is a crimey crickets Tom, do you remember title? National Accounts Director National Accounts Director so she basically oversees the national accounts and They get some pretty big accounts like I know one of the big accounts that they well Actually, I'm not sure that they've closed that account yet But they work on Some big accounts that are you know multi-million dollar deals and she's always been a salesperson for this company And now she is the director, but she is Very very valuable asset to the company Some of you may have seen a little swag box that I got in the mail I posted down on my Facebook page that I got from I think it was the VP of marketing Mike Michael Dorington Sent a couple of jackets Should I have one right here? couple of jackets really nice jackets and So two of those a backpack Three cookies and probably most importantly a handwritten note Just saying how much Sharra is valued at the company and Basically saying yeah, mom. Good job, right? Raising a good kid Think about that for a minute though writing the employee's mother Tom talk about making an impression. It's one thing. I mean it's one thing telling somebody that works for you How important they are? We're telling their mother That's brilliant, isn't it? Well, Tom, I think you know that we send handwritten notes to all of our employees family members We send them to the kids or to the to the spouses to the parents. I think you know that but we've never done anything On this grand of a level, right? This is at least a hundred and twenty five dollar box that came to us Just out of the blue and a really nice note and This is a huge company. This is not You know, this isn't somebody that has like ten people that they're writing like a quick-handwritten note to this is a huge company so so you you say a hundred twenty five dollars like That is a lot of money. That is a lot of money but you got in my mind, you know, we need to put it in the context of What's a good employee worth to you? You know in our businesses, what's a cleaning? What's a good cleaning professional worth to you a good Cleaning professional is going to generate at least sixty thousand dollars a year in revenue. Yeah. Yeah cost of good Solve, you know, even even if it's 50% it's still 30 grand a year in profit That person represents to you how many years are they going to be with you and That hundred twenty five dollar investment in handwritten note might make the difference in terms of somebody that could be looking for a job next year Versus I love this company. I'm never leaving absolutely Sitting a hundred twenty five dollar gift to you know a family of one of your employees might not Be as bad, you know, it might not be as rivalous as it might sound to be on the surface if you think about what a good employees worth Yeah, and I because I'm the one that received it. It doesn't look frivolous to me at all Which is why I posted it I was like wow, this is amazing and it had a huge impact on my daughter as well Oh, hey, Denny. I forgot to switch over to comments. I didn't even see anybody up there Hi. Oh, wow. I I don't think I have met Simon before Simon Cologne my guests Nice to meet you Simon. I don't think I've met you before or at least not on on a smart business moves and Yeah, the reason why I posted it was for Because of the business aspect of it. So this was not cheap This was a very nicely done and actually I don't like to exaggerate things. I would actually hey Shannon I would actually be kind of surprised if it was only a hundred and twenty five dollars right for this box I'm sure it actually costs quite a bit more. These are really nicely made jackets. They're Nike two of them and They're nice even the cookies are like But you know, we kind of get stuck in a trap of thinking You know, well, I've got so much turnover that I can't afford to do these things and Maybe if you did these things you wouldn't have so much turnover Absolutely One of the one of the things that I was talking with my daughter about and actually I was talking in the MMA groups about this because I Posted it initially in the MMA group saying hey guys We have to do better by our employees if this ginormous company with hundreds and hundreds If not a thousand team members, I don't know how many people work there, right if they can take the time and the money To do this because yeah, you think it's a hundred and twenty five dollar hundred and fifty dollars is a lot of money to send out for one person They're doing it for hundreds, right? So that's a heck of a lot more money and they must be seeing the benefit of this If they're able to find the benefit in that We've got to be able to find something better to do than than the things that we do and my daughter does She is a very very valuable asset to the company. I know that she brings in a lot of money The last time we had her on was I don't know maybe a year ago or so right time maybe nine ten months ago My daughter's company sent it to me Amelia Now maybe you could pull it up on my Facebook page and show people what it was Well Anyway, it's they I know your daughter generates a lot of money for this kind of stuff does make sense for this Yeah, she does generate Millions of dollars for the company that that is true But but so do a lot of other people right that are generating money and these are going out to how many people But my point here was She gets offers from people all the time. Yep, that's it so This backpack Has a price tag was hidden on the inside that I'm sure Dorendon didn't know was in there. It's a seventy five dollar backpack all in it so I don't know if you can read this note, but Anybody that's a mother. Yep a mother if you can you get this note You can imagine here's what it says for those that can't read it from one business person to another I wanted to let you know that your daughter is one of the most talented professionals I have ever worked with her ideas and enthusiasm drive our entire Organization she is a top-notch role model and our customers absolutely love and depend on her Thank you for having an incredible influence on an amazing person. I am so grateful Congratulations Michael Dorenton All right, so And who is Michael Dorenton? He is I believe he's the VP of marketing He's one of the vice presidents at the company. I'm not positive. It's marketing But I think it might be which would make sense with the stuff that he was sending as well So when my daughter gets on here Denise got it at three hundred dollars. It could be didn't he wouldn't wouldn't surprise me at all Which my daughter gets on here. The reason why we're having Shara on here today is She did have a meeting a work meeting that she's coming to Coming here directly In the work meeting that you know, she's got this obligation on smart business with us and cut it short Cut it short. I'm hitting her up. Hey, love up. But the reason why I wanted her to come here was this week We come an hour talking about unique perspectives and looking at things from a different way and having a new perspective About the way that you do things in the way that you look at your business again smart business moves, right? And I wanted people to hear from from an employee's perspective of what it's like to work under really good leadership and I thought my daughter could really speak to that and how how this Impacted her. Yes, this gift came to me, but it strongly impacted Shara as well Probably stronger than it impacted me She's when she does get offers from other companies this type of stuff is the stuff that makes her think Yeah, no, I'm not I'm not going anywhere else. You know, thank you. I appreciate the offer, but no, thank you I love I love where I work. I love the people that I work for so Hopefully can't wait to hear her thoughts Me too It's not a matter of if it's a matter for him. She she will be here The need have you seen her before she when she was on smart business moves? Just curious Hit her up on boxer again. Hey get your booty over here. I love just a reminder Smart business moves a sap Did does she have the link Yeah, I sent it to her and I said you're and I sent her a box to about that. So anyway, even if With she been till Shara gets here. I'm hoping that everybody Can think about the different things that you do that impact your people in more than just a Thanks Robin, we love her. Did you have trouble understanding her? She speaks a mile a minute sometimes sometimes people are like What?  We're like You're going to sales Sales you can have to talk to a lot of people How's that going to work? It'll be fine. It'll be fine mama. And now she was right You can you can have flaws Well, do we want to Maybe knock some of the stuff out that we're going to be talking about for the rest of the week Just to kind of give everybody up to speed. Yeah, so Shara will be here Hopefully, yeah, she doesn't have a lot of energy. That's very very true So hopefully she'll be here soon. But until then yeah, what what are we planning on doing Tom? Tomorrow's Wednesday Matt Ricketts is going to be here and we're going to be talking all things PPP and You know small business administration. He's been doing some really interesting things with the Employee retention tax credits I don't think anybody Matt is as much as anybody I know has has looked at this at all angles and There's a lot more you can do with like the PPP funds in the second round and you could in the first round in terms of other things that you can buy to Invest in in in in your office and your building and equipment. We're gonna be talking about all of that And that's tomorrow Unique perspective that Matt's going to bring to us tomorrow And we're going to be talking to have a unique topic on Thursday with some presenters who we know but There was the topic going to be on Thursday. So we're going to have Paul Fried and Rachelle Greiger Wilkinson. They're going to be speaking on Passover cleaning It didn't do the PPP long You've got till the end of March to apply for PPP to yeah, so if you Didn't didn't know about it Had some concerns tomorrow might be a good day to be on smart business with Shannon and check out what Matt has to say I think most people are Seeing the PPP funds as a good way to Kind of move our companies forward, especially It's been been a hard year so if you're one of the lucky people that Did not have as hard of a year. Yay for you But you still might want to get on the show tomorrow and see what Matt has to say All right, so back to Thursday we are going to have Paul Fried and Rachelle I'm not sure I'm pronouncing her her last name, right? I know it's Wilkinson, but she has a First last name which is like Greiger or Greiger Wilkinson and they both do Passover cleanings and they're going to share a little bit about the marketing strategies why they do it the different The different perspectives at looking at different markets Rachelle is doing it for the for the revenue that is actually generated by the PPP Passover cleanings where Paul is doing it for the good will and the marketing value of building trust in these local communities so too too similar but different views and Just what they do and how they're different and how to speak to this audience It's not something that you hear a lot about when you are trying to market to different audiences So it's a new a new perspective as well, but I'm looking forward to It's interesting. I wonder if you Google Passover cleaning how many companies are Working on that keyword Yeah, I don't know it is a thing There's a Passover cleaning checklist about Passover I guess anyone that is in Paul gave me the correct terminology today What did he said? Reformative reformist or conservative Jews Will will need to clean for Passover and they will need to clean in this very Cauture way or culture. I think he said kosher, which is Kosher Yeah, and and Paul will explain that to us Paul is Jewish and so his his understanding is at a different level than mine by a huge degree and for a lot of different reasons but Then just being Jewish. So I'm looking forward to hearing what he has to say Sorry cat my cat has decided she wants to sit here again. Sorry y'all, you know how she gets sometimes I think they Google kosher cleaning. I think that is What What Tom was just? Yeah, viewing. Yeah the the term that Paul is using is I think K-a-s-c-h-e-r Cashier cleaning and I don't know if this is just a Like a stronger term or a more original term or maybe it was Karcher K-a-r-c-h-e-r No, that's a piece of a quite one. No Yeah, he's gonna be sharing it with us so we'll find out all all about it When when he gets in and how about next week Tom over then the next three weeks We have some something that we're doing, right? Yes, and actually for the weeks after that We just can't speak to it because we don't even know for sure what that's going to be But for the next three weeks, they have a pretty good idea. Yeah, we're going to be talking about I guess the upcoming foundations class foundations 11 Um, but we're gonna have activities kind of built around it. We're gonna be sharing parts of actual foundations program that That we've been doing. Yes, this is the 11th time we're going to be doing we have a foundations class coming up in October My goodness Sorry We'll have a bit promoting it much and we're gonna start talking a little bit more about it But we just want to share what the program is about and actually share some of the coursework that that we do And we do that with Derek Christian and Derek's going to be joining joining us some over the next three weeks not this week. We're starting next next Monday um, I was saying patrick's day, which I guess is A week from tomorrow. We're going to be having an alumni reunion Like I said, we've we've done 10 of these foundations classes already. So there's a rather Long extinguished list of any business owners who've taken foundations over the years and we're going to be inviting a bunch of them to a I guess it's kind of like a party. We'll be Be doing it We're not sure we might be doing it in zoom or we might be doing it Or I guess it's a matter of how many people we can fit in a room But that's going to be a week from tomorrow Yep next uh next wednesday. Yep on st patty's day so what I want to encourage you to do is uh, this is not going to be A your typical foundations pitch where we're pitching to you about foundations. Yes we're letting everyone know about foundations, but The the thing that is going to be unique about what we're doing over the next three weeks Is we are actually going to be sharing some of the coursework. We're going to be showing you You know, obviously we can't show you everything and Even if we had time we couldn't but we don't have anywhere near the time The amount of time that we spend at foundations is all told Probably close to uh, didn't we count it up to like 70 hours at one time town? Yeah Yeah, that would make sense. I mean we start there's probably more than that actually. Well, I would through the chance Yeah, we we the first day is like a half a day But a half a day is really closer to more like a whole day because we work into the evening And then, you know, once we're once we're uh, I guess kicking it off on on monday. We start on a sunday this year Once we start on monday. We we're going from like eight o'clock to Well past eight o'clock the next day, you know, all the fields are catered. So we're eating I mean, we're we're working and eating and working and working as either classrooms or workshops or or or one-on-one coaching so um I think 70 hours is is is is probably, you know, if anything that's probably a little bit light Yeah, it is actually light because Even at just our 12 hour day if it was five days, it would be 60. So it's probably closer to 80 hours and the vip um one-on-one coaching That happens at the end of the night. I wouldn't include that but for those companies That's even more It's probably looking at closer to 80 85 hours. Yeah, but anyway We so obviously we're not sharing all of all of that and uh, how how foundations works is There's a presentation and then there's a workshop Dedicated to that presentation. So we do a presentation and then we create a deliverable So that you go home with a lot of deliverables At the end of this week Amelia foundations takes place in charleston. Well, I love calmed Say charleston south carolina because some of it is in charleston because we do some work right with the office too Yeah, we go over to um castle keepers for one entire day We're we were going to try and shorten that day just a little bit because People said it's so overwhelming and exhausting remember Yeah Plus we do our uh wrap-up planning session over there too. Yeah Yeah, that that last day on sunday. So it's it's a long week. Um What we're going to be doing is it's a really nice place to be And it's going to be really nice october 3rd through 10th. Um, super excited about the timing this year COVID made us change our timing and It's going to work out to our advantage. I think i'm excited about it. Um So what we're going to be sharing over the course of the next three weeks is three days of each week We're going to share a different uh a different topic. So Derek will be sharing on monday's tom will be sharing on tuesdays. I'll be sharing on wednesdays We'll be sharing one of the topics that we teach Obviously a very truncated version of it and we'll give you just a little bit of homework to do This what we're going to be sharing is not going to impact you if you're coming already registered I know there are some of you that are already registered for foundations. So don't worry Still come to this and you'll be glad you're getting a jump start on your foundations classes So don't worry that. Oh no, i'm gonna i'm going to be doing this stuff and then i won't have anything to do That's not a thing. You will always have plenty plenty plenty to do All right, so we're really excited about this and it's going to be a lot of different things that are coming Tell me where we're going to Put out the agenda this week on thursday. I think we were sure Yeah, we'll we'll put the agenda over that for the next three weeks out this thursday And unfortunately i'm not hearing from my daughter You think she got the time zones? correct I told her Um four o'clock I'm pretty sure I told her i'm just gonna talk about her time Right because she's central I mean, she is she's in texas anyway She said she would be in a car She said she'd be traveling 917. That had to be this one. Of course. I can't get it to play Of course. Well, I did tell her um, Amelia you can register for foundations at Uh, what is it? Here Tom will tom will put up the link for you pick a letter then Here's a website um I wouldn't enter my credit card in Today because we're still I guess making a couple tweaks on this aren't we liz Yeah, we we sure are but you can you can read more about it and get some idea what it what it's about here all right, so a lot of times see you here that um That companies are really high pressure sales We get accused all the time of very low pressure sales And here's a perfect example here. Feel free to register but don't give us any money. Okay Because we're not ready for that yet so, um Yeah, you go ahead and check it out. Um, you know, yeah on cleaning business builders.com Um, find out all about the programming find out about the price and you could probably Can you register tom without putting in your credit card? Probably not You can send Liz an email More information at the moment And robin and everybody who's on here today that played yesterday shannon Um, I saw shannon on here. I thought I saw it was dipping on here. Maybe anyway Everybody that's on here that played yesterday. If you're waiting for your prize. Don't worry. It's coming Tom's trying to clean everything up and make it look hurtier No, no, I'm not trying to do any of that time send it to you today. You did And it's It's it's the raw it's the raw thing. It's all there all right Okay, never mind. I got that wrong y'all. I will send it out.  I have an appointment right after I get off this call Yeah, so it is coming. Huh, and it's not cleaned up No, that's exactly the deal. We weren't going to clean up anything. Yeah All right, good. I'm glad you can't wait jan and you know what it is right jan. You know, it's coming So it's all of those little spreadsheets Well, I'm sorry to say that I'm It's not looking good for shara Unfortunately well Who wants to play? Wheel of profit We could until shara gets here. I guess we could Yes, yesterday deni we played wheel of profit and we had three teams and Everybody that played got the spreadsheets the kpi spreadsheets that we've created over the last month So yep, you did miss out. I was surprised that you weren't here But linda was here. Yep. All right Well, do you guys want to play a quick game of cleaning business profits while we're waiting for shara to get here if yes say um Yes, I want to be on a team and if you want to be on a team Just say yes team And we'll stick you on a team And we'll we'll play again real quick. It's easy. It's like wheel of fortune y'all. All you have to do is pick letters And on be able to solve the puzzle.  She's like, yes. I'm in. Give me a letter. All right. Shannon's first team one Shannon you're on team one and deni wants to play. So let's put her on team two Who else wants to play? Um, all right, shannon, we got you on team one Didn't eat some team two. We need a third team. We can have more than one person on a team We can have two people on a team Just we need one more one more name here to be a team captain captain in another team captain anybody Anybody who else is on here that I see Amelia Robin Robin was robin's idea to play today Uh, how about you linda? Yeah, and then he's saying She was like, give us a lot of pressure. She was the captain yesterday to meet linda's. Yes All right, linda. You're the team captain anybody else wants to play just, um If you decide you want to play just type in team and we'll add you to a team But for right now we got shannon's and eat linda team one team two and team three All right, and linda Okay, uh, so how we do this now is uh, if you Not if you um, you you're going to have three options typically you can either You So you can either choose a letter If you have at least $250 you can buy a vowel or you can solve the puzzle And you see linda has already started us out. Guess a few letters to get us started Um, we're gonna start with shannon So shannon threw out at least three letters and then You Tom you have to do tom and list see you see you guys we have a category That is tom and list, but you see tom hasn't done it yet We're doing tools and equipment. We've already done that once tom's he's afraid He's shy tom.  I gotta find it All right, well we got surfaces you can do it next time surface. This is up right now We'll get there. We'll get it's in there somewhere All right, so shannon is first up tom and her first letter is oh Actually tom for the people that weren't here yesterday Can you show them up at the top where the letters are going to be shown when they've guessed them? You're ready to ask us to vowels up here, but as you guess your uh, your consonants They'll show up here too. So you don't want to guess them a second time. Yeah, they'll fill in All right, so first up is shannon with an r And if you want to join a team just type in team, we'll add you to a team Okay, so we're gonna spend spend the wheel for shannon Come on shannon. Hope for hope for 700 $400 400 good. We have any s's Any s's Oh gosh, she she said are though You know she gets to get to the end how about that hey shannon you get a freebie for the for the s s was down on her list now you get an hour. Oh good. It's 400 again And there too are Hey, so good. You didn't lose out on anything. Okay. Would you mind removing Amelia's comment? We can't see shannon's score Oh my goodness sure All right, and you get to go again shannon. So your next letter is a b Shannon wants a b as in boy All right, you lost the turn that's a case to that 1200 bucks. All right, didn't eat Let's see.  Didn't eat.  I'm ready to go And it's $300 and there is Bang one f. All right Good job. Oh, I know what that last word is All right, didn't eat her next letter tom is a w You might want to throw up Two more letters. Our next letter is going to be a $500 Do we have a w? Yes. Yes. Good job, didn't eat. All right tom spin again. She wants a t All right, you might need more letters More letters Oh another 500 T Oh, that's a no, that's a val. You got to buy those. It's a t tom Oh, is it blah? Oh, she's buying val afterwards, baby. Yeah after the t. Okay, cool. And there's one t Hey, all right now. She's buying a val Okay, you ready to buy a val Yeah, oh and we're buying a no. Yep. That was a good one. We know there's a couple of those Yeah, goodness. There's a barge Oh, yeah Good investment Oh, that's good right there. All right. Good investment, didn't eat All right Lot of letters for $250. I'm kidding. Are you a guest, didn't eat? If you want to guess then you just type I think she's just saying yes, like when we need more letters from you though, didn't eat Letters or or guests I did. Okay. Yeah, you can guess or you can do letters 400 If you're gonna guess keep do more Come on We need more letters. All right, so for everybody else give us multiple letters in a string Like Yeah All right More letters didn't eat more letters 200 into that And there are two All right, and remember the topic the category of surfaces All right, didn't eat we need more letters from you This is why we ask you for a whole bunch in a row. Ah To now she must have an idea P tom 400 Yeah Okay And her next letter spinning in tom she once said j or do you want to buy a vowel? Don't forget you can buy vowels too unless you already know what this is She's got a j tom j. Okay. We're spinning. Yeah spinning away All right, linda. You're gonna be up next If you have letters Let me see. Yep, linda Sorry, there's no j sorry Okay, shannon when it gets around to your turn right now is linda's turn, but if she if she Bombs out for whatever reason you'll get a chance shannon. So linda has no linda so linda has to spin she's got no money Yeah, but linda has it.  Yep Sorry linda I was going by your list of ls and m All right Now it is shannon's turn shannon. Do you want to do a couple of spins and earn some more money? Or do you just want to Solve the puzzle your choice. We're giving away a workbook with some spreadsheets of it. We aren't giving away money That's right, but you have to you have to be the big winner Orson lives your email address. Yeah I think shannon already I know shannon did from yesterday. Okay All right shannon, what you doing? She's probably trying to type it up make sure she spells it correctly Yeah, I wouldn't uh I need spell check on that Yeah, I know i'm the one that wrote it so best to wait before putting letters out um That's yeah, that's why polyurethane wood floors spelling is correct All right shannon good job Good job. All right, do they get any points if they solve or do they get any money for solving? All right, do they get any points for Or dollars like if they You get to keep the dollars that you you you win don't you Give us what it looks like. Yeah Yeah, nobody else gets to keep theirs. So She got your 1200 bucks. All right. Good job. Yep. Didn't you have the same guess? This is a kpi it says kips, but is it these are kpi eyes. Yeah It wouldn't let us make a small one key performance indicators Yep, shannon get to go again Of course, it's real money shannon Yeah, shannon gets to go again True money. You're just not getting it Okay, shannon you want to Amelia was guessing the same thing kpi eyes. All right All right, we need at least a couple of letters from you guys otherwise. We have to wait too long in between She's got an s. All right. Yeah Sorry, no s. No s. All right, denit. Hey, you're up You're up What you got denit Give us a ladder And linda, I know you were saying that it's best to wait at least a little bit before you put out too many letters Because you wanted that y But you already had the other one up there, but we gotta get some letters and we'll just be sitting here forever waiting All right, denit linda. Y'all throw up some letters. That didn't sound nice, but Put out some letters. All right. So denit's got a d No, I'm sorry. There's no d. No d. All right. All right, linda It's on you. No s. No d And nobody can buy vowels yet. You gotta have at least a couple of consonants All right, what you got linda R No No No r. This is a hard one. All right next up is shannon and she has a t tom And We do have two t's. Okay, and linda the r the s and the t are already gone So if you look up at the top, you can see those letters are already gone So if you want to put out a couple more on there, good All right, and shannon We're spinning again because you know, we shouldn't have enough money Good job, town So we have to wait because she only had an r. We need more letters shannon More letters from you because you had st and r and those are already all taken So we also need more letters from linda So when your turn comes The neat we got letters for you denny. We've got a where did your d? All right Sorry, no h. It was a really good guess when you got a t at the end though shannon That is good. All right, denny has a k as her next letter We got you up as a k if you want to change that you've got no time $100 for a k and There is no k Sorry All right, linda more letters from you All right, you want to see f and a i'm adding those to you linda's got an n And okay There is one in All right All right, and let's see That's 300 so you can buy a vowel with 300 Yeah, so linda, do you want us to go with the l or do you want to buy a vowel? I'm giving you the option because you didn't know you had money You got like 10 seconds to put a vowel otherwise. I'm going with your l That one is yep. Oh for a hundred dollars and Yes, there are three. Oh, that was good. It was only a hundred bucks, but that's good She wants to buy a vowel now tom. She's buying an e And an e is a good guess.  Otherwise, I'm going with your m She didn't post another vowel. So let's go ahead and give her a spin tom Put the next letters up there linda if you want a vowel first do that first lose a turn Sorry linda All right, so next up is shannon she is good enough for a vowel The category is k p is key performance indicators And these were the this is what we talked about for like the last month And shannon's letter is c tom. She is in cat She is in cat There's one Okay She's got another letter If you want to um If you want to buy a vowel make sure you let me know because i'm just going to go with your list All right, tom. She's got an spinning for an f like frank working out Oh so close to that 700 And there is one f All right All right, she's got an a here.  So if you want to continue we need more letters So I'll go ahead and spin I guess. Yeah Well You don't post your vowels fast enough you have to spin Oh, we got 600 dollars going. You know, that's pretty good Come on. This is a good one There's really only one letter left y'all I know what it is. I think there is one All right, shannon. What do you want to do? Do you want to buy a vowel? Do you want to spin or do you want to guess? Solve Yep solve Denise like I want an eye Yes, so I know exactly how you feel Kimberly. That's how I am when I'm at home I know what it is. Let me solve it So shannon get your m now you have to choose if you want to um buy a vowel Of spin again. She wants to spin tom Okay, and then she wants to spin for a b as in boy For 600 guess a letter I'm sorry. There's no b No b. All right, denny. I think denny said she Had a letter she wanted an eye denny. Oh, it's not you don't have any money You can't have a vowel for 250. Yeah I'm trying to get to ask another player for help I don't care about it's not your turn Denny your turn. What do you want to do? You can spin or solve She's got no money. Can she solve if she has no money? Sure, but she won't win anything Oh, okay. Well, I spun but if she can solve then she Your turn denny Are you gonna solve or are you gonna guess a letter? yeah 500 bucks right now, and if you wanted to solve you could just give me one of the the Letter and if you type up type up your your guess She cannot you can't guess a letter guess a letter Guess a letter that's not up here. Yeah So gj p q v w x y z are all available Or ask one of your friends and that's already been picked Look up at the top of our list there denny and you can see those letters have already been picked You got to pick a different one.  Good job Lifetime value of a client Somebody was paying attention to the kpi's for over the last month And I don't know what happened to my daughter. I'm guessing she had wrong time zone y'all Well, we can do it some other time. Yeah We will do it. So as long as you missed anything you just didn't get it Interest patient will build. Yeah Sorry really wanted to have everybody here from the employee's perspective how All right, there's a quick one you guys So last one kimberley loved kpi's kimberley. You want to be added to a team? We can add you to a team if you want to play All right, this time is tom and liz you're gonna have to you will have probably have to have been on smart business moves At least a couple of times over the past year So you could um, so you'll be able to answer some of these At least to guess i'm guessing all right. So first up is the winner and And That was linda right so linda first up and she's already got her letters up there First letter is a team Oh Oh, sorry linda. It's such a good try Next is shannon and shannon is guessing an n as in nancy All right, denny get your letters up there. So you're ready to go when your turn comes Sharon's got n n as in nancy There too good Yay, all right shannon Your next letter is she has an s as in sam tom $400 I don't know what that was a good one Good job. Good job shannon. All right. So Her next thing is a vowel tom. Uh, she wants to buy an e In e or t E it's a vowel No, but there was a t before the but you can't buy cheese you buy ease vowels I know but i'm just looking it says n s t e but look ahead and Wait a minute. Wait a minute because linda guessed that she How how is linda's t not up there? Oh because she lost a turn Yes So she didn't actually get it So if anybody's really paying attention, we just may be no more than we should but Anyway, there's a whole bunch of ease there Wow, that was a great purchase six ease for shannon On your investment That was an excellent return on your investment if we were doing kpis. That could be an answer All right. So now I guess it is the t right tom um Yes I think so 100 dollars And it's a t Where's one? Just one. All right Going to need more letters shannon if you're going to keep playing you have a d as in dog right now. It's her next letter And denny we're still going to need some letters from you Get up there Wow 700 For d as a dog Darn it tom darn it darn it. All right Next up is denny All right, are you gonna play denny? Denny was so excited that linda one last time she was giving kudos She's like good job linda All right, denny On Kimberly if you're on there and you want to help out denny Eat You can toss a letter out too Shannon's got two more letters up here p and r and I know uh linda. I have your Is that an Does linda have an i up there or an l tom? Do you have an idea? Um l second l it does like how can you tell the difference? Um Well, we'll find out in a minute because right now we got We're gonna have let linda spin No, it's kimberley because we're doing denny and kimberley's with denny at an age Too late. I didn't see that And this is all right Sorry in a minute kimberley maybe Unless linda solves you linda had an l right? Yeah, she had an l Good. All right linda That was a lot right there. Oh good one So do you want to spin by a vowel?  No, I know half of it Okay, linda. Oh, nope linda's choosing Is that linda's got a c? Yeah, she had another c up there All right, then she posted it to me. So we're gonna go with that c Oh At least she lost a turn and you didn't go bankrupt. Yay. Yeah And what did you get? No, no, no, no because you skipped denny remember so you have to go back and hit denny and kimberley Okay Because their turn And is denny who's playing for denny? Um denny uh kimberley was and she guessed an h Under dollars Okay, and denny's got an m and a k up there too. So she'll be up next Good All right. She wants to go again. She's got a Denny wants the Um, did you want the m right? The m is her next letter Oh, sorry denny All right, and then next up after denny because we're out of order is shannon. It looks like shannon wants to solve All right, y'all thanks for hanging in there guys. Yeah, sorry Sorry, we couldn't meet with uh shard today, but All right, everybody that played the game today Um sending your email to lizz at cleaning profit builders dot com And I will send you the workbook Break in so I missed half of it next time kimberley sending your Um email address and I'll send you the prize. I just dropped lizz's email address in the uh in the chat Thanks y'all. Hopefully we'll be able to talk with shara later on in the week sometime. Yeah, we'll get right Thanks guys. We'll see you tomorrow. Matt rickets is going to be here. I promise anybody Did ppp or wants to know more about it make sure you're available tomorrow It's gonna be a good call or the employee retention tax credit Which is something that doesn't get much attention, but that can be a lot of money too See you guys tomorrow. Bye. Bye. Bye y'all


Yeah, okay, so where's the energy? Guys, can we hear it again for all the panelists out here? I was just thinking that possibly how do we lighten up this particular Session on social commerce, so I'm gonna properly try to do an act, but if it goes wrong then please excuse me Yeah, you know He's social commerce one trillion dollar economy. Oh, yeah Okay in 2025 and already it's five hundred billion worth of it and 373 of that comes from China We're going to the nation wants to know Today I'm going to ask the four of us That how can we do social commerce and how can we excel from here? So the whole session is about kind of really decoding what social commerce is and what it entails forum marketers and the entire marketing community I think she's already done the introduction for all of you, but I would like to start with exploring What are what is who's your favorite personally personally favorite influencer that you follow on social platforms and Why specifically so maybe we can start with Okay, sure, I mean he's not on social media, but I follow Warren Buffet since like 15 years or so because Finances what I need content on so that right and because of my voice probably for an actor Current interest it keeps changing so as a new mother all all the top mommy and parenting bloggers Influencers on Instagram. I follow them and since you asked me this question It was a kind of a reflection for me because I don't even remember the handles because they're right there on my feed I just I just know their content and their faces so Something to reflect on because they're all similar content and I take a lot of value from these content Yeah, I mean the whole idea of discoverability on social is amazing right with specially the people whom we follow If I what about you? So I actually was never even on social media of Purely because of earlier the only thing that comes on my feet is all the Bollywood paparazzi I've ended up following the likes of Bayani, and I don't know We need to keep a tab on that but in the personal space for me Right We can come back to your poor work. Yeah Now I do recollect I really enjoy reading what she writes about her podcast. So that's something that I Personally enjoy very much. Yeah, right cool. As I said, I mean coming back to the subject on social commas I said that this whole opportunity is so Unprecedented right and somewhere most of the markets are just scratching the surface We look at obviously we spoke about China and the kind of innovation that's coming through out there We see Livestreams where like you know millions and millions of dollars of transactions are happening Then we see a lot of innovation that comes through from SEA market specifically more into kind of really identifying certain communities and selling effectively out there, right? So more of like kocs who are actually become sellers as such And then we have also seen from the data that comes through from UK and US is that a lot of Influencers have actually now gone ahead and become sellers online for brands, right? I mean there are marketplaces where influencers can actually catch up on a certain brief and And create like you know content which is end-to-end commerce led and I think that's on the rise But specifically on India what we've seen is that we as a marketing community has been really grappling to really find out How we can scale and win on social commerce? So let's try to decode that but firstly more importantly social commerce could mean a lot of things for a lot of people, right? I mean their definition itself could be varied So maybe it'll be good to understand and decode. What is social commerce? So maybe I can start with you Anushree, what do you think social commerce is? I would categorize that as social commerce and it what it is not I would like to emphasize very specifically on that because many marketers make the assumption or presumption that it's performance and or you know content that is linked to your direct advice So that is not social commerce that is specifically performance driven So we really need to be sure what social commerce is and what it is not to therefore identify Whether it is really relevant for your category and therefore deep dive into it and also Understand whether social commerce really makes sense for your category or not, right? Right. If I thought would you describe social commerce if someone some layman comes in and ask you what is social commerce? How would you describe that? Social commerce is a shop opportunity. Okay, so it's where people are looking to shop and Along with the daily content that they consume brands are giving them an opportunity to come and shop so for me that is purely social commerce and Coming from a brand which is usually content and storytelling driven We use a lot of our content and storytelling to drive all our stories On our IG handles and we've actually realized and noticed that a lot of traffic that comes to us We have the highest conversion to the movies in terms of even session length Coming in from our IG handles. Wow. Okay. So for me, it's basically Good content that you give them to consume and offer shopping as an opportunity So if I can say it's shopping experience content let shopping experience for you. Okay, Kulvar You are something unique in this panel, right? I mean you are a finance Influencer and I can see in the previous panel as well. We had finance influencers There's something that's going on here What do you think in your world is social commerce? So basically I feel when a creator or an influencer Shares his or her personal experience of using a product or a service That's what social commerce is for me and I'm particularly very against People who are selling anything on the internet or create a cell selling anything on the internet So whenever we collaborate with the brand or we walk with the brand we mostly it's FinTech or EdTech brand So we have apps so we use the product and If we like it if we use it on a daily or weekly monthly basis or whatever the product is and then Share the experience because we want to connect with the audience and tell our real stories That's where the conversions are also really high So so as a creator if you're sharing your true experience with the audience they connect with you So that is kind of social commerce for me Perfect up who are your views, please pretty much what everybody touched upon right where the entire journey of discovering a product or a brand or a service to To be convinced about it and then finally being it to be able to shop within the same ecosystem or that same platform is Social commerce right the the easiest example of it that comes to my mind is the shop now feature that meta You know platform sort of enable That's like the easiest example. There are obviously more Evolved examples of what companies and brands have been doing and doing very well outside of India I'm still to see some really stand out examples, and I'm hoping one of my brands also sort of Is able to crack it? Do it well here in India Okay, so you you interestingly mentioned that a post on social media having a shop now tag on to it Would that be classified as a social commerce for you in my mind? Yes, okay? In the purest definition because is the checkout happening on the platform not necessarily, right? But eventually I'm hoping that the products on the platforms will get there where the entire shopping journey Happens on that so let me ask that because that's an interesting space right and when we talk about like platforms like meta I mean they they are kind of really pushing the whole brand collapse piece so hard Right and there are two aspects out there one is you actually go ahead and Create content as a brand and then you add shop ability as one of the functions on it And that leads to a social commerce angle or you you also have an option to kind of really look at certain ads Okay, and add shop ability to it. So which of that is social commerce and which of that is not So where the brands are the creators? Absolutely, I think that's that's really important because just Fact for the fact that you are selling online on a social platform that doesn't classify as social commerce So what I'm hearing from the panelist is that there is discoverability. There is shop ability. There is creator and there is this whole mix of an end-to-end integration where the the the piece where we are talking about creators we're talking about the whole commerce angle and also More importantly the social channels right so these could be in forms of like live commerce It could be in forms of in-app shopping experiences could be community commerce And and that's exactly what the whole involvement of social commerce as a space is What I would also love to kind of really understand from you guys is Have you guys been part of any social commerce campaigns or you've been privy to that Which which has been really a standout and has Created like a massive shift in in the outcomes that you're going after so probably if I do you want to give a view on that The brand is heavily content driven We actually had a seven-day Carnival for kids online and we had a live a puppet show and on IG live And it was it was amazing to see the kind of engagement that we we got the engagement levels were really really good Wave wave way more than what we expected. We actually created our own finger puppets that were designed by us and You know the kind of calls that our CX team actually got Asking for puppets and even even the clothes that was shown as part of the puppet show So we didn't expect people to actually call in and ask for those things, but we actually saw that happen We've seen a similar kind of response even when we've had shows on on Mintha studio Which is a fantastic platform, which I'm not sure any brands are actually exploring But we've been working very actively with them and we've done a few M lives with them as well But you know what I strongly feel is that the content that you use on these lives Needs to be relevant. Okay, so if it's going to be purely an influencer just showing your products all the time and say You need to buy this you need to buy this that's not the kind of content that we're looking for It needs to have a story driving it So relevancy is more important as well So just just for background bestseller Retails fashion brands like Jack and Jones vero moda selected and only And we do try to stay ahead of the curve So we we have been dabbling with social commerce and live commerce Over the last and over the last 12 months or so, right? So we we've been running different pilots to see how it works And arrive at our own metrics in terms of you know, what is considered as good performance? What are the best practices and how do we iterate from there, right? So we have also tried Social commerce it's been it's been you know, it's been encouraging for the women's wear brand Which is very more than only we're hoping to try that for Jack and Jones and for selected as well Tell us a little more about that campaign that you did for only in vero moda, right? So what what kind of came out of it? What were the outcomes? Was it a campaign so I in case in case of if I see that the whole experience was fulfilling But in your case, what was the experience that you I think it was You know because it's it was something that had just about started right and we did want to sort of try it out and see You know, what are the learnings in there? I think the very elementary learning that came for us was the fact that you know You need to also aid the consumers or the viewers or people who are engaging with the With the commerce piece it is a simple thing as a conversion tool, right? Like give them a flash discount which can only be accessed and can then trigger the purchase The other thing was also for us to have more realistic expectations From the outcomes that we could expect out of the activity, right? typically for You know typically for any any Sale campaigns or any performance campaigns or any brand campaigns that we do also, right? You want to increase your frequency and people will typically transact with you if they're seeing you at the frequency So having that expectation that you know, you see one live commerce session or a social session And then you are converting was also something that we had to calibrate right, right You have been a part of I mean you have been an influencer yourself, right? And a brand creator and you have had I think more than 50 collabs with different brands across categories You've seen the space a lot. You have come across one stand-up Execution on social commerce which kind of says this is gold standard And I would want to double-click on that because in the previous panel we heard about the importance of the three C's I would like to bring in another concept of three hours, which is reach relevance and resonance. So often marketers fall for this concept that the more number of followers the more reach which is actually untrue in today's scenario, so I Would like to share this example, and I know many of us might be familiar about this influencer Ari With millions of followers launched her own collection and could not even manage to get 36 buy-ins for her product This is an example of how when you just like if I spoke about that this is my product and come and buy it even with Someone with crazy number of followers may not be able to sell so Again double-clicking on relevance in resonance is your Content really resonating with your audience As an influencer and also as a brand so as a brand that you're Teaming up with influencers or as a brand that you are reaching out to your core audiences Take care that you are really harnessing on your reach your relevance and your resonance and not just going by the numbers alone because Today more than ever, you know, we see Micro-influencers with niche following and with really no numbers giving a much better ROI than really big Influencers and sometimes even celebrities Interesting, that's the new RRR in social commerce Convert, I mean we have been talking about like you know some of the examples and mostly it's in the space of Fashion wear and like no retail normally what you see and and and I've seen examples in Beauty personal care, etc. And all that do you think this whole play of social commerce is Category specific or it kind of really goes ahead to categories beyond the Beauty personal care fashion, etc. No for for sure. It goes beyond so I give an example I'm not sure if we can classify it as social commerce commerce, but one of the most successful Brand collapse that we did was with a fintech brand where I personally use their product for a month and then Documented it and then made like a real and a YouTube video on that So that drove the maximum conversions as compared to the other club because the people could see how the app was being used how the entire experience was because in most of The let's say fintech or at tech products. They usually have a website or an app It's not a physical right product that you can immediately sell So it's either downloading an app or doing certain activities that how you drive Success there, right? So there I feel people sharing their personal experience and documenting that in real time works really well because we see most of the people just doing like a Quick integration in a video right that really people miss that out Right, so if we can document the journey showing how you're using the product that works fantastically with people and they Know that I'm using it and I'm not just promoting it for the sake of it or for the monies Right interesting any any views from the other panelists on categories specific on social commerce Definitely think that certain categories and segments lend and have higher chances of This new way of reaching out to consumers working for them, right? Beauty safe, you know Nika does it they have a separate live stream pretty much all through the year they've got You know beauty influences or women who are trying out different looks and creating looks right where you need to educate the customer as to How do you build a certain look likewise? Mintra is doing M live right which is again a constant ongoing activity where people sort of put Styles and looks together and it's more again educational So beauty definitely fashion retail definitely Whenever there is need to educate consumers or have You know have have have demonstration of the product those categories would definitely lend themselves better Isn't that true for all categories you need to educate for every category, right? like you say beauty, but then if I talk about let's say a Product like a small case people need to be aware how the product needs to be used and that's also a long-term demonstration I personally the tracking mechanisms will be different right how the content will be created will be different, but a lot of Products have started doing long-term collaborations where they are showing the entire journey of using the product as well So, I mean I feel all products in the beginning need some sort of education on how it's supposed to be used Products which are new in the category or you're trying to introduce an Absolutely new category in itself. That's where you need a lot of education So when you speak about fintech as well because we are warming up the audience to use this right? We are not used to even thinking about our finances let alone Trying out an app. So hence it really works for this new category of fintech But if you look at FMCG like I don't need to be educated how to use my toothbrush and toothpaste So the brand can be still big and if they're really coming out with a new category or a new variant not category I don't need influencers to talk about anything. That's new or needs some education. That's Absolutely and and what role does communities have to play in social commerce specifically If I thought I know that you run NG as well. Okay in those areas And I'm sure you have been part of like building communities out here So we'd love to know both of your thoughts as to what's the role of communities and social Building communities really helps In fact when we launched Edumama the whole thought was to create a you know a mommy community that that resonates the same philosophy of the brand that talks and Truly believe believes in sustainability. So we actually started reaching out to moms regular moms You know who were following or other were interested in in Conservation sustainability and you know what designated the same philosophy and we realized that over a period of time We were able to connect quite a few moms and in less than a year I think we we built a small community of almost 80 80 moms across the country Even in tier two and tier three cities What is important is how you reach out to these people and how how do you actually filter? So, you know building a community is very easy But like she said, I mean honestly mentioned relevance. Is it is it relevant to your brand? Is it is it you know, does it make sense to have these people associate with you? Right adding any value to have them on board. That is the most important thing absolutely To add on to what if I spoke about building communities is again very important But again is very category specific so from a personal example, I lead a community of new mothers We have around 200 mothers across India and this aspect of social commerce takes a different role here because The members are micro influencers because I've established a rapport Establish credentials within the group not for what I do in life But just by being by sharing this same bond of being mother So when somebody would buy something and they would share that okay, you know I bought this for my baby and everybody would ask okay Where did you buy it and then one link and then we joke about it that okay? You know this product is going to go out of stock on Amazon because everyone is going to buy it so It it's the same concept of influencers, but at a much micro level, but it's more authentic far higher chances of conversion Because you know you personally know who is buying that and rather than believing or seeing some content that okay This may or may not work I trust this person in my close secret group and communities other way to go and Like the panelists here have conquered it really depends on the category So if it really fits your category, then that's something that we shouldn't or the marketers shouldn't ignore But also harnessing it just creating a WhatsApp group for the sake of it wouldn't work There has to be constant engagement and no hard product selling also I know brands have made their communities and they create the safe space just to share and that is what Members would really value absolutely. No, I mean We all know communities are important and how social is kind of really getting into it and like you know, there's so many Plugs that have been pulled across from there and we see that the conversions that are happening from that angle is amazing Bringing it back to the influencers or the creators who actually creating content and driving social commerce Do you think there is a differentiation between someone who is an influencer? Okay, and it's like purely posting and creating content and there's someone who is actually going ahead and selling content online Right. So for example in case when I pop into your D2C site, I saw you guys have launched the new range of Metternity where right and alias featuring on it But tomorrow if you have to do a live commerce event, would you take a big influencer out there or you'll actually put in? someone Who is actually more sales oriented and like you know driving? Real conversions at that very moment itself. I'm like I mentioned earlier I think I mean the whole purpose of having live commerce at this stage It's really nascent in India and I mean at least from our standpoint whenever we do have, you know Like commerce sessions. It's more about creating You know awareness for the brand So we normally pick up certain topics and we talk about those topics in our live sessions So it's not purely conversion driven. It's more about creating an awareness So I'll just give you a very small example last season. We launched something called a green denim Which is very new in the kids work category. So the denim does not use or other There's zero wastage of water So, you know, we pick up things like these and then we kind of create a story around it build content around And that's what we use in our live conversations, right? Apurva if you have to select an influencer to do live commerce for again Like, you know, one of the things that you mentioned but you want to do another session or another live commerce event What attributes would you go after? For certain scale and have a fair bit of distribution in the country. So reach does become an important parameter For us to do that exercise also, right? Having said that if if I have to break down the activity and focus on a certain Certain region or certain part of the country then I would probably be looking at regional influencers So reach at a pan India level reach if it's a region specific campaign Their usual health metrics whether it's engagement and what's the audience, you know, what's the followers split etc So those would be the basic health Checkup that we would probably be doing What would also be really important and what my team and I have a whole lot of Gen Z's and millennials in my team They do a vibe check Nice interesting. Yeah, so that that influencer has to match the brand vibe And I put the longest time didn't understand it was a very ephemeral thing why check but yeah, then eventually I got a hang of it So it essentially means whether that influencer through the content that they have been creating Match with the brand DNA and the ethos and whatever it is that the brand is trying to do, right? So yeah, so we do a vibe check as well. Okay, great. That's that's interesting. I like the word vibe check We are over time by two minutes already. So I like to close the panel But before I close I strongly believe that we as an Indian marketing community has lot to kind of uncover on Social commerce so if you have to again leave the room with one tip where The marketing community can start their social commerce journey. What would that be? Maybe we can start with if I keep pushing the fact that the content should be relevant So if you don't have relevant content, you're never going to be able to drive over anything with consumers. Perfect So I spoke about the three hours and I concur with if our content communities and Never forget your reach relevance and resonance all the three put together and not in isolation perfect I think differentiation between Influencer marketing and Performance marketing needs to be more clear when the brands discuss this or make budgets or reach out to create us because At a lot in a lot of talks that we have it's very blurry and it just wastes a lot of time on both sides So that needs to be clear key where where are you headed which direction and that should be clear?  Thanks. Thanks. That's great. I mean I'll just like to close it with this I mean we all know about retail therapy right and when you speak to some of the behavioral experts They say that at any point of time when you do some shopping, okay? there is some kind of a dopamine released and they call it retail dopamine and Marry that with the power of social right? I mean today we all live our lives around the social platforms and Validation is an important element in in everybody's life actually and that you're getting from social So the power of retail and the power of social combined together is is superb It's amazing and I strongly feel that in India We haven't seen too many social commerce campaigns or like, you know things that have scaled But it's it's a space that we all are kind of really watching closely as Purva said we should try and I strongly feel that the next level of innovation In this space is going to come from India. So with that I close the panel. Thank you guys


So how can we solve a quadratic equation? Well, one way is to use factoring. One way to solve quadratic equations relies on what's known as the zero product property of real numbers. Suppose A and B are expressions of real numbers. Then the product AB equals 0 if and only if A is 0 or B is equal to 0. In other words, if I have a product equal to 0, I know that one of the factors must be 0. So for example, suppose I want to solve the equation x minus 5 times x plus 8 is equal to 0. So again, a useful thing to be able to do is to identify what type of expression we have. And over here on the left-hand side, the last thing we have to take care of is this product. And that means that we have a product equal to 0. And since we have a product equal to 0, we know the zero product property applies. And so we know that either x minus 5 is equal to 0 or x plus 8 is equal to 0. And so this gives us two equations to solve. So solving these separately, first, x minus 5 equal to 0 can be solved as x equal to 5. And then x plus 8 equals 0 can be solved, giving us the solution x equals negative 8. And so our two solutions are x equals 5 or x equals negative 8. And this leads to the following idea. We can use this idea if we factor the quadratic expression. However, the important thing to remember is that factoring is the hardest easy problem in mathematics. It's easy to explain what we want to do, but generally very hard to do it. If you choose to solve a quadratic equation using factoring, you have chosen to solve it in the hardest way possible. So let's try to solve x squared minus 4x minus 12 equals 0. We want to write x squared minus 4x minus 12 as a product of two things. Now, if we look at this right-hand side, when we expand, we want those first terms to give us x squared. And so that means they have to be x and x. Since we don't actually know the factorization, we don't know what the second terms are, so we'll just write them as plus a plus b. But the important thing we know is that the product of these two last terms, a times b, must be negative 12. So now this factoring problem comes down to determining what a and b are. In order to do that, we go through all possible factors and see which one gives us the correct middle term minus 4x. Now, to keep ourselves organized, we'll list all these possible factors. So things that multiply to negative 12, 1 and negative 12, negative 1 and 12, 2 and negative 6, negative 2 and 6, 3 and negative 4, negative 3 and 4. And at this point, the only thing we can do is try them until we find a factorization or determine we don't have a factorization. So if we try 1 and negative 12, then maybe x squared minus 4x is x plus 1 times x minus 12. But the only way we can answer this question of whether or not this is a factorization is we have to expand the right-hand side and we find. And so this is not the factorization we're looking for. What if we try negative 1 and 12? Is x squared minus 4x minus 12 equal to x minus 1 times x plus 12? The only way we can determine this is to expand and check. And it isn't. What about 2 and negative 6? Is x squared minus 4x minus 12 equal to x plus 2 times x minus 6? We have to expand and check. And it is. So x squared minus 4x minus 12 factors as x plus 2 times x minus 6. And we're back at the point where we have a product equal to 0. So we know that one of the two factors is 0 and we can solve. One important thing to keep in mind is that it's vitally important to have our quadratic expression equal to 0. So for example, in solving x squared plus 2x minus 3 equals 21, perhaps you're walking along and out of the sky, the factorization x minus 1 times x plus 3 falls and hits you on the head. And we can apply our 0 product property. Since we have a product equal to 0, we know that one of the factors is 0. Wait, the product is 21. We don't have a 21 product property. Lots of things multiply out to 21. So even though we have a factorization, this factorization is completely useless. So that means we need to rearrange our equation a little bit. So we have a 21 over on the right-hand side. We don't want that there. We want it to be a 0. So we can subtract 21 from both sides. And that gives us a different quadratic expression to factor. So again, we'll try to factor x squared plus 2x minus 24. Well, since our first terms multiply out to x squared, that means they can both be x. And our second terms, we don't know what they are, but we do need them to multiply to our constant negative 24. And so whatever a and b are, we need a b to be minus 24. So again, we'll try every possibility and see which one gives us the correct middle term. To make sure we check every possibility, we'll list them. And again, the only way to determine what our factorization is is to try out every possibility until we find one that works or until we run out of possibilities. So let's try 1 and negative 24. The only way to check is to expand and no. How about negative 1 and 24? We expand and no. How about 2 and negative 12? We try it out and expand. How about negative 2 and 12? We expand. How about 3 and negative 8? We expand. Since we would never have to do a problem that takes a lot of time and effort, negative 3 and 8 has to work, right? How about 4 and negative 6? Ah, come on. Negative 4 and 6. Nope. Oh, wait, wait, wait, wait. That works, that works, that works. OK. So we know that x squared plus 2x minus 24 factors as x minus 4 times x plus 6. And once again, we have a product equal to 0. So we know that one of the factors is 0. Either x minus 4 is 0 or x plus 6 is equal to 0. So we'll solve these two equations and get our solutions. x equals 4, x equals negative 6.


What's up? I just want to give you a quick heads up when I'm talking in this clip My voice is distorted So I want to make sure you're able to adjust the volume for your ears or whatever make sure they don't hurt But the conversation is too good for you not to hear it So we went ahead and made the clip anyway This is from episode four of no labels necessary the future episodes are just fine audio wise check this out The information is too good to miss All right, but check this out too. I want to talk about this pre-release Marketing matter anymore before that could we talk about rollouts? Billy McFarlane you remember who this is No fire festival The guy that started it.  Oh, he out.  Yeah, he out He and he just as bold as before me look healthy man. I did a hard sentence. Hey It was sweet enough Yeah As you might know I have to around and because of that I Definitely found out Obviously, I've had a little bit too much time to think about this But I do feel like the moment's right to start making this up to everybody You might have guessed but I'm working on something new this time It's a little crazier, but a whole lot bigger than anything I've ever tried before I Promise I'm going to tell you everything in November, but before we get there. There's one thing you need to know now this time So the way he says is this time everything is free All right, and they cut it off here I think because he actually got banned on not banned on tiktok They they banned that specific post though. They took it down and he had to cut the end off or cover it up So he says this guy he killed it So he takes the the piece of paper off the board and there's a phone number there Yeah Yeah, you know tiktok don't like phone numbers I don't even think it was a Billy McFarland thing specific because we know he has cameras I do it's like Yeah, you know, you know, we don't like links and bios phone numbers and that stuff So I'm pushing miners off the platform. Exactly. Exactly. But yes, man. This dude is fresh out First day out coming up coming in is like yo, I'm back. Let me play this beginning cuz I It's funny Hey guys, it's Billy McFarland as you might know I after round and because of that I Definitely found out Least favorite part of the whole video.  I Doubt it That's a that's a slippery slope should we be getting back together Because of how things went down, but at the same time, I don't know They were kind of in cahoots.  They'd be perfect They don't cry like well, it's holding the marketplace over here. Yeah, we go hop on these these I can't think they use I can't think of their name the two girls the sisters Yo, let me go hop on these demilio You're some ultra VIPs and get them out. Yo, I I 100% can uh Yeah, I can see this thing becoming something. I don't know what he's gonna do because he but he said it's free I wonder is if it's complete misdirection. He's gonna drop it in November. He says so we'll wait and see but I just had to Just show you this cuz I came across and I was like, yo, that's this guy is one dude crazy It's like dang this dude just he keeps going he keeps he messes up. He just keeps like yo Finescent somehow so I was like no it's not gonna happen Like the the funny I think this is a Netflix version when when they were at the this is like Maybe 10 minutes into the dock. It was not 10. It's very close to beginning and dudes like yo, man I Everybody's gonna have to go out to boats.  It's no way you're gonna be able to do this on this particular island There's not enough plumbing for bathrooms. Ah, yeah, da da da. If you want to do this at best You're gonna have to send people out to cruise ship at night And then it's like the next thing so That guy's gone What they're they fired the only dude who's making sense is like this is about to go downhill and that's just the beginning That was that was classic man. Did that come out during the pandemic? I think so man That happened right before depending right like literally the summer right before right? Hey, let's see real quick man. It was some good content during pandemic man. They had They had our uh, our attention for real that might have been it might have been 2019. Yep 2019 So it was before the pandemic. Yeah, right before Uh, man, but it was definitely some good content during pandemic. That was that was the the preamble for it We'll say that it's just crazy, bro Because I feel like most scammers that try to come back they usually hop into other industries like uh I was kind of burning my bridge over there. Let me go.  I got it This is why I think we're in this slippery slippery slow error today though No matter what happens You can flip it. Yeah People just want to be entertained you can scam the world And now people want to know how you get scammed the world. Yeah, and now they know Oh, you're good enough at marketing at least right. It's no difference then Oh snap. You just hacked this government will shoot.  It's not the stock market. It's the pink Whatever it's the lower stocks like the ones that are less than a dollar But other penny stocks if I'm penny stocks penny stocks, maybe I don't know why I'm thinking the word pink It's relevant somehow, but that's what size the point the river wall street, you know, I'm saying He was doing that now. Oh, yeah. I want to learn your cell system Because obviously you get it kind people I just want to learn the skill said to calm people but not because I'm really good, right? Hey, or we just want to share your story here.  Yeah, that's a great point. That's the mark.  You're already high up That's the fact but I saw that's how I thought when I was leaving college dog. I was like I didn't want to go or get some of these jobs because I was like, yo, if I because I was in a startup world I was like, bro, if you do a startup you start something and you get that going far enough You can get to like CEO or to see sweet faster, right?  We didn't corporate that they just didn't You know, it didn't speak to my soul. You know, I mean, so Like that's literally what it is.  He's like, hey man. Hey look You should you should have taken that risk You should have taken that risk you hate that I took the risk and I did some good things and now look I failed into where you want it to be So you got a degree. I got results. Hey Results, baby. It's just like, um, what's his name? We work Oh, yeah, I don't know that guy's name But we work end up being the way he went about it was like a very scam cult type behavior And now he's running some other billion dollar company Okay I know it started like that. Oh man. Yeah, bro. You got to watch the we worked out. I got a dog.  Do we work duck? What I swear to god, uh, you'll be like, yo, this is crazy Like he was doing it like a coat and I was gonna apply for we work at one point of time Yeah And one of the requirements Was you had to be willing to go to This festival they basically had their own tomorrow world festival, right? Or a fire festival or whatever you want to call it They had that type of festival that they did once a year for all their employees Like a music festival. Yes. Okay. It was like lit like out in the woods somewhere The music to meet like the full blown festival On par with any of the festivals that you would see that was a part of it and I was like Nah See what I learned when I was doing traditional work For certain types of environments what I learned Was their version of fun was not mine. So when people be like work hard play hard I was like work hard work hard again.   I want some beer But if I pull out the heady, y'all be looking at me crazy, you know what I'm saying? So it's like that I just wasn't down for and I was like y'all gonna take me away from the shit that I'm trying to build for myself But but yeah, now that watch the doc brassware Why should we work doc and another thing that I've been wanting to watch just because of what we do It doesn't I haven't seen anything that makes it seem like it's interesting. So don't don't watch you see anybody and tell me It's bad. I'm just saying I saw it and I keep saying I'm gonna check it out I'll let y'all know if I think it's good, but there's a documentary on spotify. You seen that one? Yeah, well, I haven't seen you about It's like all the playlists or something. Yeah, I'm gonna check it out. It doesn't look good Honestly, I haven't seen anything that told me it looked good. Yeah But You know, obviously what we do, I'm gonna check it out and see what's up and see if some sauce. Good job. Yeah Yeah, I doubt it's gonna be sauce, but maybe it's gonna be something interesting. I really just want to see them I hope they talk about the whole like fake artist playlist thing that we're doing I still yeah, I hope they talk about that. That's all I hope I'm gonna watch it too. I'm gonna check it out It's not a doc though, right? It's like maybe a movie. I think it might be a more of a movie than a doc So you know reenact this but you know, we'll make that a homework We'll watch it and then talk about that one day We put that in there with intergalactic, bro. You just you I got already seen it Is that on Netflix too? Oh, yeah, it's on Netflix. Yeah. You got two things. You got intergalactic. You got We got three The we work isn't necessarily what we should talk about because the marketing is crazy.  I don't listen to re-re's music doc Her fashion shows are amazing. Yeah crazy amazing and So you have you seen one through three? No bruh How you talking about there? I've seen like clips. You seen clips. Yeah, bro.  All right. That's on every shoe That's amazon amazon That's a whole other out. Yeah Beauty of it though is they use Like that to deal with that to also inform like sales on amazon It's a whole thing, right? So we're using the content to drive amazon sales. Okay.   So if you want to be a gym seeker collect all the gyms keep watching I'll see you in the next clip


With the recent tech sell off, many investors are shunning away from long-term darling like Netflix because now they see Netflix as an old granny, barely have the ability to grow. As a result, streaming giant like Netflix has actually fallen over 40% from its all-time high since last year November. However, was the fall in price justified or was it more like an overreaction? If you're wondering whether Netflix is a great business to invest in during this market condition, then keep on watching. Hi, this is Chloe and welcome back to my channel. The only one place for you to learn about stocks, investing as well as options. If it's the first time of you coming to my channel, remember to hit the subscribe button as well as the notification bell so that you will not miss out any of my future investment insights. An early thumbs up is also appreciated because it will tell you to algorithm that you find this video helpful and it will actually help to push out to more people to inspire them to start investing safely. Netflix begins as a mail-order DVD rental service before involving into this streaming giant that it is today. Its service is now available to over 190 countries in the world, excluding China, Crimea, Syria, and of course, North Korea. As Netflix has grown in size and popularity, its first-mover status has given it competitive advantage over the others. Right now, it has more than 222 million subscribers worldwide, making it the most popular streaming service in the world. So how did this company manage to grow its subscribers so rapidly? Well, it all boils down to data analytics of the subscribers viewing habits and thus enabling Netflix to provide content that subscribers love to watch. Over the years, Netflix has gathered immense insights into subscribers' preference and interests, what it shows to viewers enjoy, who are the peeling directors as well as actors, and that's why it becomes so natural for Netflix to actually use all these insights to produce its own original content so that it has the ability to differentiate itself from all these competitors out there. The television series House of Cards starring Kevin Spacey and produced by David Fincher is a good example. The recent global hit Squid Game is another example of how popular series can actually attract a lot more subscribers. And make a guess, how many subscribers has Netflix gained ever since the rollout of Squid Game? 438 million subscribers. Due to its strong data analytics and recommendation algorithm, people around the world are now spending 3 hours a day binge watching Netflix content. And think about it, the more people spend time on Netflix, the more data and insights that Netflix will gather, and that's why they're able to use all these insights to convert into better content. And thereby reinforcing this virtual cycle to make Netflix even stronger. Overall, in 2021, Netflix series accounted for 6 out of the 10 most searched shows globally, while their films represented 2 out of the top 10. The demand translated to strong financial result last year Netflix revenue rose 19% to 29.7 billion, its operating margin jumped 250 basis points to 21%, and its profit soared 85% to 11.24 per diluted share. While Netflix has built up its strong competitive advantage, it still has more room to grow. Currently, there are more than a billion broadband households in the world, but more and more people see broadband as unnecessary and not cost-effective, and that's why court cutting is on the rising trend, giving it more room for video streaming services like Netflix to grow. Secondly, Netflix has ability to raise price. In fact, Netflix has increased price several times over the years. The chart below shows that Netflix has ability to increase its average revenue per user over time across various markets. In fact, the most recent price hike in January this year is a six times since 2014, making Netflix the most expensive streaming subscription in the US. It just shows Netflix has pricing power, and despite the fact that it has increased price six times, subscribers are willing to pay more due to its convenience and amazing content. As Netflix is able to increase price as well as its subscriber base, it really provides much more predictability and more cash flow to this business because it runs on subscription business model. Most importantly, the management of the company is just simply excellent. Reed Hastings founded Netflix back in 1997, and today he's still the co-CEO of the company. Under his management and forward-thinking vision, he literally pivoted the traditional DVD by male business model to the streaming giant that we know of today. In fact, he also has significant skin in the game, only more than 8 million shares. And with the recent price tank, Reed Hastings just purchased another $19 million worth of shares, showcasing that his confidence about the business future and the potential undervalued price the market is giving right now. Apart from him, famous hedge fund titan Bill Augman also purchased over a billion dollars worth of shares, now making him one of the top 20 shareholders of Netflix. But is Netflix really undervalued right now? Let's go in to take a look. In my opinion, at the current market share price, Netflix is presenting an enormous buying opportunity. As you can see, the past five-year PE ratio is more than 130 times, while currently the PE ratio of next weeks has dropped to slightly above 34 times. On the technical side, Netflix is also currently at the great support level, and if you look at the chart closely, you will realise that the stock price has dropped back to the pre-COVID-19 level. And if you think about it, it's as if the market is perceiving Netflix has not grown over the past two years, which is ridiculous. This is the exact same situation that Meta is facing right now. And I actually use this great opportunity to buy more Meta shares as well as use options to accelerate my return. If you want to find out why my soul bullish on Meta, then do check out my video right here as I deep dive into this company. On top of that, I also use options to accelerate my return by generating over $500 in just less than a week. But before you go, let me share with you the potential risk of investing in Netflix right now. Risk number one, there's growing competition from big players like Apple, Amazon, as well as Disney. With giant companies like this trying to compete with Netflix, now the market is presented with so many other choices out there, so Netflix may not be the automatic choice for so many people. In fact, Netflix projected that from the next quarter, their subscriber growth is 2.5 million. And this is in stark contrast to the growth rate of what Netflix had in the past four years. So indeed, Netflix has seen its slowest growth in years. But to be fair, we also have to take into consideration that COVID-19 has really accelerated the subscriber growth rate and it will be unreasonable to assume that the growth rate will sustain forever. Risk number two, the need to continue to pour in a lot of resources and money to produce its original content. Today, Netflix's success is pretty much depending on whether the company has ability to create more original content to retain and attract more subscribers. Last year, the company spent over $17 billion on content and the company must continue to reinvest more cash to produce great content in order to sustain its competitive advantage. In the event that this pipeline actually failed due to the tight schedule or Netflix is unable to produce more compelling content, then subscribers might just switch to other competitors. So with all the competitive advantage as well as the risk that Netflix is facing, what do you think about Netflix's current share price right now? Do you think it's a buy, it's a hold or it's a sell? Let me know in the comment below. If you think today's video is helpful, remember to give it a thumbs up as well as shout to your friends so that you can inspire them to start investing safely as well. And if you are also curious to find out exactly how options can help you to accelerate your return regardless of the market condition, then do join me in my upcoming Options Foundation class where I'll be sharing with you three powerful option strategies for you to make money consistently regardless of the market condition. All you need to do is click on the link below to sign up for your free sponsor. Last but not least, if you want to have more up-to-date investment insights, then do join my Telegram channel as well because I constantly post my updates over there as well. With that, happy investing and I will see you in the next video. Mada, likes you, bye bye. And thereby reinforcing the virtual cycle, the virtuous. And with the recent price tank, we have seen just purchase another month.